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SAN  FRANCISCO,  CALIF.,  JANUARY  1,  1927 


No.  1 


1927 

By  ELEANOR  F.  ROSS 

With  the  dying  of  the  old  year,  we  all  have  had  the  inclination  at  times  to  say:  "I'll  talk  it  over  with  him  (or  her) 
wound  the  first  of  the  year ;" 

Or,  "The  first  of  the  year  I'll  fix  that  deal";  or,  "I'll  wait  till  New  Year's  before  I  make  a  change." 

The  New  Year,  like  good  resolutions,  is  synonymous  with  Change. 

The  calendar  of  Time  is  man-made,  and  with  the  coming  of  the  new  year,  a  throng  of  new  conditions,  new  ex- 
periences, most  of  them  man-made,  also,  are  in  store  for  us, — inevitable  and  pregnant  with  good  or  ill. 

\11  of  us  appear  to  welcome  change  in  everything  except  our  business  life.  We  like  a  change  of  styles;  a  change 
n  our  pleasures;  a  change  of  program  ;  a  change  in  our  diet  ;  a  change  of  climate  or  of  scene,  in  vacation  time;  and  the 
number  of  people  who  desire  a  change  of  marital  partners   is  steadily  on  the  increase. 

But  a  change  of  position,  a  change  in  our  daily  routine  of  business,  even  in  the  arrangement  of  our  office  furniture, 
is  looked  upon  askance,  with  suspicion,  and  often  with  fear,  by  the  ordinary  man  or  woman. 

"A  rolling  stone  gathers  no  moss," — there  is  truth  in  this  moss-grown  maxim  ;  nevertheless,  the  worker  who  is  averse 
to  changing  his  position,  who  sticks  to  the  same  environment  year  after  year,  deluding  himself  that  it  is  absolutely 
secure,  becomes  eventually,  not  only  "stale"  on  the  job,  but  finds  himself  incapacitated  by  a  gradually  narrowed  view- 
point,  and   a   diminished    reserve   of   courage,   force,   originality,  when  he  is  again  thrown  out  upon  the  world. 

The  greater  our  feeling  of   security   in   the  little   niche  of  life  we  each  occupy,  the  greater  the  lack  of  initiative. 
We   are   so   sure   of   ourselves,   our   talents,   our   efficiency,  that  we  unconsciously  slow  down  in  our  actions,  or  our 
mental  process.     We  miss  the  spur,  the  incentive  which  uncertainty  bring-;  we  become  smug. 

"I  have  never  made  a  change  yet,"  said  an  old  sea  captain  to  me  the  other  evening,  "but  what  I  have  been  glad 
of  it  in  the  end!  A  captain,  you  know."  be  went  on.  "gets  as  fond  of  his  ship  as  he  does  of  his  wife,  his  home,  his  chil- 
dren.   He  loves  her  as  if  she  was  a  personality,  another  being. 

"Think  what  deeply-moored  feelings  must  be  broken  when  a  sailor  man  must  quit  the  ship  he  has  lived  in  for  years, 
and   take  charge   of   some  other   water-craft    which   he   perhaps,  at  first  sight,  dislikes  1 

"Only   a   sea   man,   can    fully   understand   his   emotions. 

"But  a  man  can  become  too  fond  of  his  environment,  to.,  much  in  love  with  his  own  ship;  too  sure  of  his  cargo  and 
bis  harbor.  Its  just  as  well,  sometimes,  to  be  put  aboard  another  vessel,  or  cast  adrift,  to  sink  or  swim,  as  the  case  may 
ln\     Even  a  sailor  can  become  too  -oft." 

lust  ahead  of  us,  good  folks,  looms  the  year   1927. 

We  might  liken  it  to  a  ship  in  lull  sail,  bearing  down  upon  us  gallantly,  its  proud  prow  cutting  the  waves  into  curi- 
um spume,  its  mighty  masts  aspiring  to  the  heavens. 

W  e  are  to  go  aboard  and  set  sail,  possibly,  to  some  new   port,  over  (to  us)  strange  and  uncharted  seas. 

We  have  no  idea  as  to  what  harbor  we  may  reach;  whether  we  will  meet  with  new  friendships  or  new  l.>ves;  nor 
what  emprise  along  artistic  or  business  lines  we  may  encounter  on  our  journey. 

But  whatever  is  before  us  in  this  New  Year  of  1927,  let  us  greet  it  with  hands  outstretched  in  welcome;  with  cour- 
ageous hearts,  with  high  hopes! 

For  the  New  Year  i-  synonymous  with  Change! 


THE  SAX   FRANCISCO  NEWS  LETTER 


January  1,  192 


To  all  our  readers  and  friends  a  Happy 
A  Happy  New  Year  New  Year!  The  last  year  has  abounded 
in  prosperity  for  the  people  of  thi> 
land  and  the  prospects  are,  according  to  the  views  of  the  ex- 
perts, very  promising  for  a  continuance  of  the  unusual,  in 
fact,  unique  condition  of  economic  and  industrial  well-being. 
The  land  is  happy  and  peaceful;  there  are  no  shadows  im- 
pending, and  as  far  as  we  can  see,  our  path  leads  along  into 
pleasant  places. 

Along  with  our  commercial  and  industrial  prosperity,  there 
are  signs  of  a  rapid  development  of  our  people  in  culture  and 
the  appreciation  of  those  refinements  of  life,  without  which 
economic  wealth  in  itself  is  unsatisfactory.  There  was  never 
a  time  in  our  history  when  the  inducements  of  art  and  the 
things  of  the  spirit  were  more  plain  than  at  present. 

We  have  a  population  which  is  far  in  advance  of  anything 
which  has  yet  been  attained,  in  material  well  being.  Our 
working  people  enjoy  a  condition  of  material  welfare  which 
seems  like  a  dream  of  heaven  to  those  of  less  fortunate  lands. 
And,  with  the  improvement  in  their  life  conditions,  the  people 
have  turned  their  attention  to  higher  matters  and  are  showing 
a  disposition  to  enjoy  things,  which  have  heretofore  belonged 
exclusively  to  the  more  fortunately  placed. 

One  notable  example  of  this  tendency  has  been  the  marvel- 
ous development  in  musical  appreciation,  which  has  become  so 
evident  in  our  city.  We  now  rank  among  the  very  first  in 
the  world  in  appreciation  of  the  best  in  musical  art. 

We  have  always  been  anient  advocates  of  the  humanizing  of 
life  by  the  development  of  culture  and  we  feel  a  great  joy  and 
pride  in  this  later  growth  of  our  city. 


If  anybody  had  told  the  world  a  short 
The  Dictator  Craze  ten  years  ago  that  great  portions  of  its 
area,  some  of  which  represent  very  high- 
ly developed  and  civilized  people,  would  have  abandoned  the 
road  to  democracy  and  have  entered  upon  the  broad  highway 
of  autocracy,  he  would  have  been  loudly  denounced  and  prob- 
ably very  much  execrated.  But  he  would  have  been  a  true 
prophet,  none  the  less. 

Today  we  have  dictatorships  in  Italy,  Russia,  Spain,  China. 
Hungary,  Poland,  Venezuela,  Belgium,  Japan,  Greece  and 
Mexico.  Some  of  them  are  more  modified  than  others  and, 
in  some,  perhaps  the  dictatorship  is  more  or  less  veiled,  but  it 
is  a  very  thin  veil  and  very  soon  the  face  of  the  autocrat  will 
be  fully  revealed.  Other  nations  totter  on  the  edge  of  dictator- 
ships. It  was  but  yesterday  that  France,  at  least,  appeared  verv 
likely  to  slide  down  into  the  gulf  along  with  the  others. 

The  Teutonic  nations  are  so  far  standing  firmly  on  their 
feet  and  are  reaching  forward  to  better  conditions  of  de- 
mocracy. But  even  they  are  not  free  from  the  threat,  at  times. 
For  example,  if  a  crisis  were  to  arise  in  Germany,  it  would  be 
hard  to  say  how  the  matter  would  be  resolved.  The  Scandin- 
avian countries  are  solidly  democratic  and  under  their  tradi- 
tional sovereigns  are  making  distinct  social  and  political  pro- 
gress. 

Britain  is  firm  in  the  paths  of  democratic  development.  In 
spite  of  the  strain  of  the  war  and  of  the  last  year,  there  is  no 
tendency  towards  an  autocratic  tyranny.  Britain  will  stand  or 
fall  upon  the  doctrines  of  freedom  and,  with  her  Dominions, 
will,  along  with  ourselves,  prove  the  bulwark  of  liberty  against 
a  world  which  has  gone  crazy  wdth  yearnings  for  autocracy. 


This  is  the  time  for  hoping;  the  tim 
Hopes  for  Our  City  when  we  forecast,  in  our  secret  heart 
the  things  which  we  fondly  and  pel 
haps  hopelessly  yearn  to  see.  There  are  a  few  things  which  w 
should  like  to  see  in  San  Francisco  during  the  coming  yea: 
So  far.  we  have  been  disappointed  in  some  of  them,  so  oftet 
that  they  appear  to  be  beyond  all  our  possibilities.  Still,  hop 
springs  eternal  and  we  trust,  rather  shakily,  but  still  we  trui 
in  their  realization. 

For  example,  we  have  heard  that  busses  have  been  ordere 
for  the  Embarcadero.  As  far  as  we  can  learn,  they  are  not  goin 
ti>  lie  many  anil  they  are  not  going  to  be  very  large.  But  w 
are  informed,  and  on  such  information  and  belief  allege,  th; 
there  will  be  busses  on  the  Embarcadero  this  year.  That  wi 
he  very  nice,  particularly  for  those  people  who  work  there  an 
have  to  traverse  the  hard  street,  with  the  State  railroad  freigl 
trains  making  a  crossing  of  the  street  quite  a  little  dangerou 

And,  speaking  of  those  State  railway  trains,  we  are  informe 
that  they  are  going  to  cease  choosing  the  busiest  hours  of  corr 
muting  travel  in  order  to  block  the  way  to  the  Ferry.  Th 
State  Railway  is  the  most  destructive  agency  of  transbay  famil 
life  known  to  social  investigators.  To  be  late  for  dinner  and  t 
explain  that  the  State  railway  freight  has  caused  the  troubl 
i-  never  hailed  with  joy  by  the  waiting  wife.  Family  distrm 
creeps  in  and  the  divorce  lawyer  benefits.  We  are  too  optin 
istic,  perhaps,  but  the  fact  remains  that  there  is  just  a  chanc 
'if  the  cessation  of  this  trouble. 

Then,  we  have  heard  that  the  municipality  is  going  to  ru 
street  cars  into  some  of  those  districts  which  are  at  presei 
almost  inaccessible.  The  weary  shopper  has  had  a  terribl 
time  this  vear  and  should  be  relieved  before  next  Christmas. 


The  United  States  Circuit  Court  c 
A  New  Appeal  Judge  Appeal  ranks  next  in  importance  t 
the  Supreme  Court  at  Washingto 
and  any  appointment  to  the  bench  in  the  Post  Office  Buildin 
i-  a  matter  of  great  importance  to  the  people  of  the  Ninth  Cit 
cuit,  which  includes  the  whole  of  the  Pacific  Coast  federal  leg? 
jurisdiction. 

Judge  Erskine  M.  Ross,  who  has  for  a  long  time  been  o 
that  bench,  has  now  resigned.  He  was  a  Circuit  Judge  at  Lc 
Angeles,  and  after  the  creation  of  the  Circuit  Court  of  Af 
peals  became  automatically  a  judge  of  that  body.  He  has  ha* 
a  very  brilliant  career  and  his  name  is  associated  with  some  c 
the  most  important  decisions  in  the  history  of  the  country. 

Now,  the  President  has  appointed  Frank  S.  Dietrich,  Unite 
States  District  Judge  of  Idaho,  to  succeed  Judge  Ross.  He  i 
well  known  in  San  Francisco,  for  he  has  often  sat  here  to  de 
termine  trial  cases  and  has  made  an  impression  of  sagacity  an 
knowledge  in  the  handling  of  weighty  and  important  ma' ten 
In  his  own  court  he  tried  the  case  of  Senator  Burton  K.  Wheel 
er,  for  malfeasance  in  office,  as  Senator  from  Montana. 

Judge  Dietrich  has  been  sponsored  enthusiastically  by  Ser 
alor  Borah  and  was  appointed  to  the  federal  bench  by  Presj 
dent  Roosevelt  in  1907  at  his  instance.  There  is  no  questio 
as  to  the  soundness  of  his  judgment  and  there  is  every  reaso 
to  expect  a  distinct  strengthening  of  the  court  through  hi 
appointment. 

Judge  Dietrich  was  born  in  Ottawa,  Kansas,  on  January  21 
1863.  and  was  an  instructor  in  law  at  Ottawa  University,  Kar 
sas,  before  being  admitted  to  the  practice  of  law. 


The  demands  of  the  Stat 
State  Employes  and  Pensions      are  increasing  at  a  rate  whic 

bids  fair,  if  continued,  t 
make  as  great  demands  upon  us  as  the  feudal  dues  did  upo 
our  European  forefathers.  We  have  called  attention  man 
times  to  the  dangerous  increase  in  state  expenditures,  whic 


January  1,1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


have  mounted  so  constantly  since  the  war,  as  to  threaten  the 
stability  of  finance  in  some  of  the  poorer  states.  Now,  we 
have  a  new  demand  made  by  the  Civil  Service  Commissioner 
of  the  State  of  California. 

David  J.  Reese,  the  Commissioner,  in  the  course  of  his  an- 
i  nual  report,  makes  a  strong  appeal  for  a  pension  and  retire- 
ment sys'.em  in  this  State.     He  says  that  this  is  necessary,  in 
nattier  to  secure  the  greatest  results  from  the  merit  system.    He 
S&ys  that  the  system  must  be  comprehensive  and  adequate  as 
ar  as  employees  are  concerned,   which   means  that   it  must 
n|ensure  their  future. 

We  have  no  objection  to  the  future  of  people  being  assured. 
"It  might  be  a  very  good  thing,  always  provided  that  it  could  be 
afforded,  for  everyone  to  be  assured  of  a  sufficient  competency 
in  old  age  to  live  without  fear  or  favor  and  free  from  depend- 
ence upon  others.     That  has  always  been  the  objective.     Gen- 
erally, it  is  considered  to  be  the  reward  for  a  laborious  and  sav- 
ing life.  -? 
Now,  the  demand  is  made  on  behalf  of  state  employees  alone. 
They  are  to  be  favored,  to  the  extent  of  not  having  to  save  for 
their  old  age.    The  rest  of  us  have  to  take  our  chances.    Why 
should  State  employees  be  thus  favored?     Are  they  more  ex- 
' posed  to  the  vicissi'udes  of  life  than  the  rest  of  us?    We  do  not 
iee  it.    The  Commissioner  says  that,  as  soon  as  they  become  a 
little  inefficient,  they  are  discharged.     Is   it  not  true  that  all 
af  us  are  discharge:!  as  soon  as  we  become  unable  to  do  our 
full  stint? 

We  do  not  approve  of  pensions  for  favored  classes. 


There  has  been  a  demonstration  over  the  ac- 
Fair  Play  to  All      quittal  of  Edward  L.  Doheny,  multi-million- 
aire, and  Albert  B.  Fall,  former  Secretary 
0  )f  the  Interior,  upon  charges  of  conspiring  to  defraud  the  gov- 
arnment  in  the  mat  er  of  the  leasing  of  the  Elk  Hills  navy  oil 
•eserves.     What  has  occurred  with  regard  to  this  acquittal  in 
n  :he  United  States  Senate,  is  a  disgrace  to  the  country. 

We  have  always  felt  that  the  charges  made  in  connection 
^.vith  this  affair  were  false  and  that  Mr.  Doheny  was  made  the 
victim  of  a  political  attack,  which   was  cruel   in   the  extreme 
o  mil  could  serve  no  good  purpose.     Now,  however,  the  case  has 
:orr.e  up  for  trial  and  resulted  in  a  speedy  and  unconditional 
icquittal.      This   should   sc'.tle   the   matter.      An   acquittal,   ac- 
cording to  our  conceptions  of  what  constitutes  a  trial,  means 
he  complete  exoneration  of  the  accused. 

When  a  man  accused  is  found  to  be  not  guilty,  decency  re- 
liiircs  al  least  silence  and  should  require  congratulation  from 
Bose  of  good  will.  In  this  case,  however,  the  United  States 
enate  was  the  scene  of  a  disgusting  and  vulgar  attack  upon 
he  jury  and  the  court  by  certain  senators,  no  ably  by  Senator 
r|  lellin  of  Alabama,  who  went  so  far  as  to  hint  that  lynching 
should  be  undertaken  and  that  Mr.  Fall  should  have  a  "grass- 
ope  necktie." 

When  a  man.  holding  such  a  position,  allows  himself  to  use 
aich  language,  ii  is  deplorable.  It  is  all  the  more  so.  on  ac- 
ount  of  its  cowardice,  for,  of  course,  the  remarks  of  a  Senator 
!  ire  privileged  when  made  on  the  floor  of  the  house.  Such  con- 
tact should  meet  with  some  punishment  at  the  hands  of  the 
Rople. 

As  for  the  trial;  it  was  undoubtedly  well  conducted  and 
[uite  fair  in  every  respect.  Senator  Walsh,  the  strongest 
tnemy  of  Mr.  Fall,  says  that  it  was  "past  all  criticism." 


I«3 


— The  Orleans  Gol  1  Company  has  an  option  embracing  140 
icres  of  placer  mining  claims  on  the  Klamath  River  in  Hum- 
aoldt  and  Siskiyou  counties.  The  company  has  been  allowed 
i  permit  to  issue  $255,000  of  its  $500,000  capital  stock  in  pay- 
nent  for  the  option. 


From  Brighter  Pens  than  Ours 


Some  people  get  on  the  right  track  and  then  go  in  the 
wrong  direction. 

*  *     # 

Some  of  the  present-day  young  women  may  be  dumb, 
but  no  one  can  get  much  on  them. 

*  *     * 

All  would  be  well  if  the  silkworm  could  work  up  a  fondness 
for  the  cotton-plant. — Arkansas  Gazette. 

*  *     * 

The  only  man  who  makes  a  quick  clean-up  in  Wall  Street 
and  gets  away  with  it  is  a  janitor. — Dallas  News. 

*  *     * 

"When  in  Rome  do  as  the  Romans  do"  is  no  longer  advice ; 
it's  a  command. — Wall  Street  Journal. 

Another  mistake  China  made  was  in  having  rivers  big 
enough  to  accommodate  gunboats. — Peoria  Star. 

*  *     * 

According  to  a  morning  paper,  women  are  now  buying  their 
dresses  on  the  installment  system.  We  seem  to  have  seen  some 
of  them  wearing  the  first  installment. — Punch. 

*  *     * 

Everybody  seems  to  speak  with  conviction  on  the  subject  of 
crime  except  our  juries. — Norfolk  VirginianPilot.  - 

*  *     * 

Doubtless  the  kangaroo  was  nature's  first  abortive  effort  to 
produce  a  cheer  leader. — Palatka  (Fla.)  News. 

*  *     * 

Mussolini  is  hailed  as  a  deliverer,  but  what  Europe  needs 
isn't  a  deliverer  but  a  receiver. — American  Lumberman. 

*  *     * 

A  bachelor.may  feel  more  lonely  at  Christmas  time,  but  he  at 
least  knows  when  he  receives  a  present  that  he  won't  have  to 
pay  for  it  later. — El  Paso  Times. 

*  *     * 

Women,  according  to  a  leading  feminist,  "are  making  greater 
strides  then  ever  before."  Naturally.  They  are  less  impeded 
than  ever  before. — Arkansas  Gazette. 

*  *     * 

The  Indian  Bureau  announces  that  the  per  capita  wealth  of 
the  American  Indians  is  $4,700.  which  makes  them  the  weath- 

iest  people  in  the  world.   Lo,  the  rich  Indian. — Seattle  Times. 

*  *     * 

By  taxing  the  unmarried  men.  Mussolini  apparently  wants  to 

foster  the  fighting  spirit. — Wall  Street  Journal. 

*  *     * 

It  must  be  nice  to  be  a  king  in  a  land  where  somebody  else  is 
important  enough  to  be  the  target. — Rockford  Star. 

*  *     * 

Women  marry  earlier  than  they  used  to,  a  statistician  says. 
figure-  with  reference  to  frequency  will  be  the  next  step. — El 

Paso  Times. 

*  *     * 

A  New  Year's  resolution:  The  next  time  we  fall  in  love,  it 
shall  be  after  Christmas — not  before. 

*  *     * 

Rugs  and  carpetings  are  now  being  woven  from  a  yarn 
made  from  paper.  I  hear  that  an  economical  gentleman 
has  had  a  beautiful  buff  hearth-rug  made  from  his  old  in- 
come tax  envelopes. — Passing  Show. 

*  *     * 

"The  average  young  doctor  sits  like  Patience  on  a  monu- 
ment waiting  for  clients,"  says  a  daily  paper.  That  is  bet- 
ter than   having  the   monument   on   the   patients. — Every- 


body's Weekly. 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  1, 1927 


Pleasure's  Ww 


OBEY    NO   WAND  BUI  PLEASURE'S 

_  Tom  Moore. 


By  Josephine  Young 


New  Year's  Attractions 

?C/^\BEY    no    wand    but    Pleasure's," 
\J  wrote    Tom     Moore,     who    has, 
for  many  years,  introduced  this  column 
of  the  News  Letter,  to  our  readers. 

San  Francisco's  theaters,  in  full  cog- 
nizance of  what  the  public  wants,  have 
in  the  New  Year  attractions,  thought 
wisely  and  well  for  the  pleasure  of  their 
patrons. 

Merriment,  supreme;  pleasure,  folly, 
entertainment,  joily — these  are  offered 

you  for  New  Year  s. 

*     *     * 

Curran 

"Blossom  Time"  at  the  Curran  the- 
ater will  continue  throughout  New 
Year's  week. 

"Blossom  Time,"  one  of  the  most  de- 
lightful successes  in  the  realm  of  light 
opera  that  San  Francisco  has  ever  en- 
joyed, returned  to  the  Curran  theater 
in  this  city  for  a  single  week  of  repre- 
sentation commencing"  Sunday  night, 
December  26th,  but  upon  popular  de- 
mand will  continue  throughout  this 
coming  week.  This  notable  Franz 
Schubert  operelta  comes  back  to  the 
Pacific  Coast  on  a  tidal  wave  of  unpre- 
cedented demand. 

Since  its  first  presentation  in  San 
Francisco  in  1923,  "Blossom  Time"  has 
literally  conquered  the  world.  It  is 
today  a  reigning  triumph  in  England. 
France,  Germany,  Austria,  Italy,  Rus- 
sia, South  Africa,  Australia  and  is  now 
being  prepared  for  production  in  To- 
kio,  Japan.  All  who  have  seen  this 
loveliest  operetta  of  our  time  will  need 
no  urging  to  send  them  thither  again — 
but  to  those  who  for  one  reason  or  an- 
other have  not  thus  far  heard  and  wit- 
nessed "Blossom  Time,"  it  may  be 
whispered  that  the  forthcoming  en- 
gagement will  prove  probably  the  last 
opportunity  to  see  this  world-triumph- 
ant musical  play  with  the  ideal  New 
York  cast. 

The  outstanding  thing  about  "Blos- 
som Time"  is,  of  course,  the  use  of 
Franz  Schubert's  own  matchless  music 
as  the  superstructure,  accompaniment  and 
embellishment  of  the  score.  Whoever 
first  thought  out  the  idea  of  doing  this 
was  somewhat  of  a  genius  himself  but 
not  less  interesting  is  the  utilizat:on 
of  Franz  Schubert  himself  as  the 
hero  of  the  story.  In  all  ways  this 
lovely,  musical  play  possesses  all  the 
elements  that  go  to  make  the  ideal  pro- 


duction for  the  future.  And,  best  of  all, 
its  f.agrant  romance  is  eqtlisite  in  taste, 
even  for  the  most  discriminating  the- 
atergoer. No  line  of  vulgarity  and  no 
suggestion  of  suggestiveness  or  inuen- 
do  mar  the  beauty  of  its  glowing  ac- 
tion. In  the  entire  history  of  the  stage 
no  uiher  musical  play  has,  like  "Blos- 
som  Time."  been  obliged  to  present 
two  companies  on  Broadway  at  one 
and  the  same  time  to  house  insistent 
patronage.  Messrs.  Shubert,  its  man- 
agers, admit  that  "Blossom  Time"  has 
made  more  money  than  any  other  pro- 
duction of  its  kind  ever  produced  in 
this  country,  and  this  claim  has  been 
acknowledged  generally  on  both  sides 
of  the  Atlantic. 

Primarily  a  love  story  of  serious  val- 
ues, the  piece  is  relieved  by  much  com- 
edy;  charming  dancers  naturally  in- 
troduced ;  a  host  of  pretty  singing  and 
dancing  girls  in  the  fascinating  fur- 
belows of  1825,  and  the  scenes  laid  in 
old  Vienna  are  thoughtful  reproduc- 
tions of  the  actual  scenes  of  a  century 
ago  in  that  gayest  of  all  European 
cities.  Even  the  youngest  chil  Iren 
may  see  it  without  blush  and  children 
everywhere  have  formed,  it  is  said,  a 
considerable  portion  of  its  overwhelm- 
ing patronage,  for  the  work  is  sweet 
and  wholesome  throughout. 

The  present  company  is  said  to  be 
the  finest  cast  ever  assembled  for  the 
preparation  of  this  work.  It  has  been 
made  up  by  Mr.  J.  J.  Shubert  personal- 
ly from  the  first  choice  artists  from  all 
of  the  four  companies  who  have  ren- 
dered the  work  on  Broadway.  The 
roster  includes  such  splendid  acting 
and  singing  personalities  as  Henry  E. 
Dixey,  the  renowned  comedian  ;  Knight 
MacGregor  as  Franz  Schubert;  Pat- 
rick J.  Kelly,  a  former  tenor  of  the  San 
Carlo  Opera  Company ;  two  prima 
donnas  from  the  realm  of  grand  opera 
in  the  persons  of  Miss  Mary  Powell 
and  Miss  Leeta  Corder.  Others  of 
prime  importance  are  the  Messrs.  Reg- 
inald Carrington,  Zachary  Caully, 
Henry  Robke,  John  V.  Abbott,  John  E. 
Wheeler    and    the    Misses    Alexandra 


■THE  MIRACLE" 


Civic  Audi'orhipi.  Final 
Perfnrm-Mirc.  Jnn.  in. 
K'e'y  Evfnlnc  ET«"*pt 
Slinrt-yH.  >1-tlm-t's  Silt, 
n  n  (1  Wed.  S  I  a  r  I  , 
P -ot*-|i«fy  lit  R  l».  111. 
nml  2  p.  m.  I  inly  D'-»nn 
Mltnno- n,  Ellnii-  Pnt- 
tcrKitn,   Irl.s   Tree. 


Amusements 

NF.XT    WKRK 


ON  THE  STAGE 


rtI.CAV.AIt 

O'Fnrrell  nr,  Powell 


''The    Home    Towneri*,* 

Geo.  Cohan'N  Fa.ce. 


COLCMRIA 
TO  Eddy  Street 


"They   Knew   What 
'»  hey  Wanted,*' 
Richa    il   Uennett. 


ccrrax 

Geary  nr.  Ma*nn 


••nioMKom     Time."      Ex- 
tended   En  gage  in  en  t 
Th.HHci'k   Oniy.  Benu- 
\llul  Opeietta. 


I    \PITOL 

i :  Hi-  nr.  Stockton 


PHESIDKNT 
HcAlllMer  nr.  >ik(. 


i        "Carter    the    Great." 

>  Engagement  FihIm 
_J Sunday  Night.   _ 

1    "The    Little    Spitfire,' 

>  New     \    r:ir's     OtYclng, 
J     Hi  my    Dully   Comedy. 


W  ILKES 

Geary   nt    MnMiin 


J 


"Queen  High," 
Kolli  and  Dill. 
Fln.il  Week. 


VAUDEVILLE 


filH.DE>    GATE 
G.  G.  Ave.  A:  Taylor 


OIIPUEITM 
O'Farrell  &  Powell 


Jen 7    and    Her   Dahy 

G   nndcN;    C  la  ra  hel  le 

i  D  a  r  r  c  1 1 ,     l'haiii|iloni 

Sw  Inline.  ;    <»M  id  n  igft  I 

Louth,"   Anna    MKmhi. 

i  mi  r    Bexdllneiv:     Rae 

Samuel*,  Happy  Songst 

G.acclta  and  Theodore, 

Dance    .SeiiNa.ion;    WIN 

|l-»ui    iiiM*    .to.-     unniL' 

"Quiet,    PleaNe",    Owem 

...eulive.  e>'.    1'ioleiiii 

Ad.or. 


PAXTAGES(NEW) 

Market    at    Hyde 


JnmcN   J.  Corhett,   For- 
mer Pug  ili.si  :  Gurnldlne* 
Miller,    "PniUlnii    Ada- 
gio ';  Bonhnlr 
AerobaiH. 


I  MO\    SQUARE 
O'Farrell  nr.  Powell 


>      Vau 


dcvlllc-Plcturea 


V*  IGW  AM 
MImkIoii  and  I'.ml 


\  a n lie \  Ille-Piclurca 


ON  THE  SCREEN 

DOWN    TOWN 


CAM  FOR  MA 

Market   at  4111 


CAMEO 
Market  opp.  uth 


"The  Devil  Horse.' 
Featuring  Rev,  t  n  « 
Ho  i  He     oi      item  a-  kable 

Intelligence. 

"Three  Had  Men"  W  II 
Be  Sc.eened  All  Week 
Geo  ge  O'Brien,  Oilv« 
Ilu  den,  Lou  Tellegen 
Rep  nductlonM  of  Fam. 
oils  Pain  IngN  Done  Ir 
Color. 


CASINO 

Fills  at  Mason  St. 


Change  of  Popular 

Pieluri's. 


GRA.VADA 

Market  nt  Jonen  St. 


"Hotel  Imperial," 
l*i. hi  Negri. 


IMPERIAL 
Market  ln-l.  <Jlh-7th 


ST.  FRANCIS 
Market  hel.  *>ih~<lih 


WARFIELD 

Market  nr.  Taylor 


"Michael  StrogolV." 
Powe   fu>  Drama* 

JuleM_Vcine. 

"Sorroffi    of    Satan.1 

Adolphe    Menjou.    Rl 

tard  ■   Cor*e»,  Carol 

DcnipNter. 

""Twinkle! nen,"    Colleei 

Moore.     Fanehon   ant 

Marco,  \ew  Ycar'N 

"Idea." 


UP  TOWN 


Al.HAMBRA 

(New) 

Polk  and  Green 


"The  Whole  Town" 
Tj-lkhtg."  Sn\.  Jnn.  1 
"Pe-ch  of  the  Devil, 
Sun..  Mae  RpncIi.  Pa 
O'Mall^y.  "The  Lily 
Von- Tuck  Wed..  Hell 
R#it»etr.  "Don  Junn'f 
NlghtH."  LewlM  Stoi 
Shirley  Motion. 


January  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Dagtnar,  Erba  Robeson,  Sioux  Nedra, 
Heien  btone,  Mane  Kickatd  and  Louise 
Rothaker,  the  premiere  danseuse. 

*  *     * 
Wilkes 

Kolb  and  Dill  will  continue  at  the 
Wilkes  theater  in  "Queen  High''  where 
the  famous  comedians  have  been  draw- 
ing large  crowds  bringing  their  suc- 
cessful engagement  to  a  close  with  the 
conclusion  ot  this  coming  week's  per- 
formances. 

*  *     * 

Alcazar 

George  Cohan's  latest  comedy,  "The 
Home  lowneis"  rich  in  humor  and 
character  drawing  will  continue  on  at 
the  Alcazar  through  JNew  \ear  s  week. 

There  are  seven  scenes  in  the  play 
with  action  and  mirthful  situations  pre- 
dominating. Such  a  piay  naturaly  re- 
quires a  stellar  cast  which  Henry  Duf- 
fy has  provided  for  the  Alcazar  pro- 
duction. 

*  *     * 

President 

"1  he  Little  Spitfire,"  cheery  comedy 
at  the  President,  begins  its  third  week 
at  the  matinee  Sunday.  Acclaimed  as 
one  of  the  hits  of  the  season  here,  also, 
as  it  has  proved  a  success  on  broad- 
way  where  it  is  still  playing. 

Henry  Duffy  believes  tnat  he  has 
chosen  well  the  cast  to  interpret  this 
very  funny  play  from  the  pen  of  Myion 
C.  Eagin,  in  bringing  to  the  President 
a  group  of  players,  several  of  whom 
have  not  been  seen  here  in  a  long  time. 

The   play   abounds    in   laughter.     It  ■ 
contains  interesting  episodes  and  smart 
dialogue    and    its    characters    are    well 

Brawn. 

*  *     * 

California 

"The  Devil  Horse"  will  be  screened 
at  the  California  theater  commencing 
Slew  Year's  week  and  featuring  Rex, 
the  wonderful  horse  of  rcmarkahle  in- 
telligence. Circling  wagon  trains,  In 
dians,  an  d  the  flare  Oi  lire  arms  are 
part  of  the  exciting  photoplay  with  al- 
wavs  the  famous  horse  in  a  starring 
place. 

"The  Sherwoods"  provide  musical 
Clumbers  and  have  planned  an  unusual 
midnight  show  on  New  Year's  Eve,  fol- 
lowed b]  subsequent  New  Year's  daj 
selections. 

*  *     * 

Warfield 

Colleen  Moore,  starring  in  "Twinkle- 
will  l>c  the  attraction  at  Loew's 
\\  arfield  theater,  for  the  week  starting 
Saturday,  January  1.  1927,  in  which 
the  fascinating  young  star  is  declared 
to  appear  in  one  of  her  outstanding 
roles. 

"1  lance  Poems"  is  announced  as  the 
Fane  lion  and  Marco  idea  for  this  pro- 
gram. Carlos  and  Jinette.  Aida  Kawa- 
katni.  "Pavlowa  of  Japan":  Marguerite 


Shawl,  William  Richie  and  the  Sunkist 
Beauties  appear  in  the  spectacular  feat- 
ures with  special  attention  given  to 
New  Year's  day  and  its  celebration. 

*  *     # 
Alhambra 

The  beautiful  new  Alhambra  on  Polk 
street  near  Green,  will,  on  New  Year's 
Day,  Saturday,  January  1,  screen  "The 
Whole  Town's  Talking"  with  Edward 
Everett  Horton  and  Virginia  Lee  Cor- 
bin  the  stars.  As  an  additional  attrac- 
tion, the  Alhambra  will  also  show 
"Honest  Injun,"  a  comedy  feature  with 
Johnny  Arthur  the  star. 

Mae  Busch  and  Pat  O'Malley  will  be 
on  the  screen  Sunday,  January  2,  in 
"Perch  of  the  Devil"  a  picture  of  dar- 
ing romance,  thrills  and  a  combat  of 
jealous  hearts.  Comedy,  scenic  news 
and  short  reels  are  programmed. 

"The  Lily,"  a  William  Fox  presenta- 
tion will  occupy  the  Alhambra  screen, 
Monday,  Tuesday  and  Wednesday, 
with  Belle  Bennett,  star  of  "Stella  Dal- 
las" as  the  heroine  supported  by  Rich- 
ard Tucker,  Ian  Keith  in  a  stage  drama 
of  sister  love. 

"Don  Juan's  Three  Nights"  claims 
the  screen  at  the  Alhambra  theater 
Thursday  and  Friday,  January  6-7  with 
Lewis  Stone  and  Shirley  Mason  the 
leading  lights  in  a  dashing  story  of 
genius. 

Walter  Rudolph  and  his  melody  mas- 
ters provide  some  of  the  best  music  to 

be  heard  in  town.  Musical  numbers  of 
unusual  charm  played  exquisitely  un- 
der the  baton  of  Rudolph  certainly  af- 
ford patrons  of  the  Alhambra  an  eve- 
ning of  rare  enjoyment. 

*  *     * 
St.  Francis 

"  I  he  Sorrows  of  Satan,"  filmed  Iroin 

the  novel  bj  Mane  Corelli,  re-opened 
the  St.  Francis  on  Christmas  day  and 
will  continue  throughout  this  week. 
Coming  direel  from  New  Y'oik  where 
it  is  now  playing  at  $2  prices.  1).  W. 
ith's  big  film  had  its  premiere  at 
the  St.   Francis  outside  of    Broadway 

and    on    Market    street    the    picture    is 

being  shown  at  popular  prices. 

Adolphe  Menjou  portrays  what  has 
been  declared  the  most  important  role 
of  his  career,  lie  is  Satan  in  the  pic- 
ture. 

Carol  Dempster  has  the  feminine 
Lya  de  I'utti  of  "Varieties"  fame 
has  an  important  part  and  Ricardo  Cor- 
tez  certainly  has  a  characterization  far 
and  away  from  his  usual  portrayals. 
The  picture  is  too  go.  id  to  Bi 

*  *     * 
Pantages 

A     New     Year's    Jamboree    will    be 
1    at    Pantages    theater   with   ten 
LCts    including    Babe    Ruth    and 
lames  J.  Corbett  with  a  midnight  per- 
formance added  to  the  other  perform- 
ance of  the  day. 


Imperial 

The  Imperial  theater  will  stage  a 
"Midnight  Show"  New  Year's  Eve. 
Jules  \  erne's  "Michael  Strogoff" 
which  had  such  a  popular  run  in  the 
book  world  supplies  the  screen  attrac- 
tion. 

Ivan  Moskine  has  the  featured  role 
of  Strogoff.  Nathalie  de  Kovanko,  a 
beautiful  blonde,  is  the  heroine.  The 
barbaric  scenes  are  entrancing  and  the 
picture  as  a  whole-distinctive. 

#     #     * 
Orpheum 

The  Orpheum  theater  will  have  an- 
other joyous  bill  for  the  week  begin- 
ning this  Saturday,  (New  Y'ear's  Day) 
with  four  big  headline  attractions  and 
supported  by  other  big  feature  acts. 

These  four  headliners  will  include  a 
triumphant  return  of  Rae  Samuels, 
"The  Blue  Streak  of  Vaudeville,"  in  a 
new  program  of  happy  songs  with  Mil- 
dred Land  at  the  piano ;  Gracella  and 
Theodore,  a  new  dance  sensation,  pre- 
senting a  most  colorful  affair  called 
(Continued   on   Page  14) 


NEW  ORLEANS) 

To  better  serve  our  many  friends  and  patrons 

over  '300,00000  has  been  expended  in  recon- 

smiction  and  rehabilitation  to  maintain  this 

famous  hostelry  as 

One  of  America's  Leading  Hotels 

The  large  wll  ventilated  hujh  criingrooms 
have  been  retained  and  modernized'*""- 

ACCOMM0EW1N0  OVER  1000  GUESTS 

Send  for  Descriptive  Hotel  Folder 

TJlustratal  MardHiras  Pr^ram  for  the  asking 

Alfred  S .  Aimer  and  CO-itd. 

NEW     ORLEANS.  LA 

'Vickit  Offices  of  jinnns-pcrlAtian  lino  in  lobby 


CLUB 
Auto  Service  Co, 

Harry  A.  Fialer.  Prop. 

Lincoln  and  Cadillac  Limousines 
For  All  Occasions 
Day  and  Night 

City  Sightseeing-    -    -    $3.00  per  hour 

Shopping 2.50  per  hour 

Short  Trips,  Taxlcab   Rates 


PROSPECT 
4000 


585  Post  St. 
San   Francisco 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  1, 1927 


By  Antoinette  Arnold 


Happy  New  Year ! 

WHAT  a  world  of  expectancies   encompasses  the  old 
salutation— Happy   New  Year!    With   whole-hearted 
inclination  we  reiterate  the  greeting  to  each  and  every  one. 
May  this  be  the  best  year  you  have  ever  known.    Why 
not?   For  hope  and  expectancy  are  the  substance  on  which 
we  build.    Authorities  on  statistical  reckoning;  experts  on 
human  analvses ;  preachers  and  teachers  assure  us  that  the 
world  is  better  than  it  has  ever  been— in  many  ways ;  and 
so  why  not  hug  tight  the  optimisms  we  treasure? 
So — out  with  it — and  be  glad! 
New  Year — 1927. 
"How  do  you  do?" 

*  *     * 
Society  Surges  Toward  Brilliancy 

Criterions  for  brilliancy  have  been  established  by  many 
memorable  events  recently  in  the  society  realms  of  the  city 
and  peninsula  set. 

The  magnificent  ball  given  by  Mrs.  Tobin  Clark  for  her 
daughter,  Miss  Virginia  Patrician  Clark,  at  their  residence, 
"El  Palomar,"  in  San  Mateo,  is  still  being  discussed  in 
society  as  the  most  beautiful  of  all  affairs. 

The  charming  young  debutante  made  her  bow  to  society 
under  the  most  elegant  conditions,  amid  the  bowers  of  lavish 
beauty;  and  set  firmly  in  society's  firmament  a  new  star  in 

exquisite  achievements. 

*  *     * 

Good  to  Be  Home 

To  hear  Lillian  Birmingham  tell  it,  there  is  no  city  in  the 
world  like  dear  old  San  Francisco. 

Mrs.  Birmingham  has  just  returned  from  a  transconti- 
nental tour,  visiting  her  famous  daughter,  Alma  Birming- 
ham, the  pianist,  in  Chicago;  and  other  relatives  in  New 
York  City,  Philadelphia  and  Washington,  D.  C. 

"The  best  way  to  appreciate  this  gorgeous  city,"  said 
Airs.  Birmingham,  "is  to  take  a  trip  now  and  then  and  see 
some  other  places  in  our  own  America." 

In  speaking  of  other  cities,  where  she  was  extensively 
entertained  by  foremost  musical  associations  and  society 
circles,  the  well  known  contralto  singer  voiced  her  re- 
avowed  loyalty  to  the  city  of  the  Golden  Gate. 

"New  York  has  no  sky,"  said  Mrs.  Birmingham.  "It  has 
a  skyline  of  towering  buildings  that  point  their  way  toward 
the  clouds,  but  one  can  not  see  the  sky — the  buildings  are 
all  in  the  way. 

"Look!"  and  the  singer  of  rich,  rare  tones,  pointed  up 
toward  the  blue  and  orchid-pink  of  our  California  skies — 
"Look,  did  you  ever  see  a  picture  one-half  as  handsome  as 
that?  That  is  the  sky — the  sky  as  we  have  it  almost  even- 
day  in  San  Francisco — and  the  best  of  all,  we  can  actually 
see  it,  if  we  only  want  to." 

During  her  visit  to  easte-n  centers,  Mrs.  Birmingham 
made  an  intensive  study  of  musical  organizations,  "their 
methods,  their  procedure  and  looked  into  the  best  known 
works  of  prominent  composers,  whose  songs  she  will  in- 


SANTA  MARIA  INN 

Santa  Maria,  California 

On  [he  Co.il  Hijhw.j.  H.lfw.y  Between  San  Franeiico  and  Ua  Angela 

An    Inn  of  I'nujual  Excellence 

IPira  or  writm  for  reicriaiiont  on  your  next  trip  loulh 


elude  in  her  new  repertoire  for  concert  or  other  professional 
appearances. 

she  was  the  center  of  admiration  among  the  musicians  of 
the  cities  she  visited  and  came  home  wii.h  many  advanced 
ideas  regarding  her  chosen  professional  work.  Mrs.  Bir- 
mingham has  a  way  of  finding  the  best  const,  uctive  plans 
among  those  with  whom  she  associates.  Her  own  brilliancy 
of  mind  and  her  mastery  of  music  make  her  an  authority  of 
unusual  reckoning. 

Mrs.  Biimingham  is  past  president  of  the  California  State 
Federation  of  Music,  a  member  of  the  Piesidents'  Council 
and  also  a  member  of  the  Gene.al  Federation  Board. 

Her  attainments,  as  president  of  the  California  Federa- 
tion have  had  no  peer  in  point  of  membership  enrollments 
and  the  widespread  interest  in  mattes  musical. 

She  is  president  of  the  Sorosis  Club  and  a  past  president 
of  the  San  Francisco  Musical  Club,  cotnp.ising  one  of  the 
distinguished  musical  groups  of  the  entire  nation. 

*  *     * 
New  Years'  Parties 

Many  homes  in  San  Francisco  will  observe  the  old-time 
custom  of  keeping  open  house  New  Year's  Day. 

Society  folks  in  the  bay  cities  and  down  the  peninsula 
have  taken  hold  of  the  former  observances  and  have  issued 
invitations  to  coteries  of  friends  of  "open  house"  from  three 
to  seven. 

It  is  refreshing  to  receive  the  pretty  invitations — and  to 
recognize  the  social  amenity  of  by-gone  days. 

*  *     * 
Salon  Des  Artistes 

Mrs.  William  Beckman,  author,  world  traveler  and  phil- 
osopher, has  just  sent  out  some  beautiful  invitations  to  her 
Salon  Des  Artistes,  which  will  have  its  inaugural  event  on 
the  evening  of  January  eighth,  at  the  Stewart  Hotel. 

Mrs.  Beckman  tells  us  that  she  is  planning  to  recognize 
the  literary  and  musical  attainments  of  both  men  and 
women  during  the  season  of  her  Salon  Des  Artistes.  Not 
long  ago  she  gave  a  beautiful  dinner  party  in  the  rose  room 
of  the  Stewart  Hotel,  assembling  on  that  occasion  many 
well  known  writers,  vocalists,  composers  and  prominent 
people  from  the  banking  world. 

During  the  progress  of  dinner  each  guest  called  upon  to 
speak  gave  some  outline  of  current  literature,  many  paying 
homage  to  the  hostess  and  her  contributions  to  the  realm  of 
books.  She  has  written  something  like  seven  or  eight  books 
on  her  travels,  which  have  been  published  in  California. 

Composers  play  their  original  selections ;  musicians  sing, 
and  every  guest  at  the  dinner  gatherings  of  Mrs.  Beckman's 
Salon  Des  Artistes  contributes  in  some  way  to  the  bril- 
liancy of  the  affair.  The  hostess,  herself,  always  adds  luster 
to  the  occasion  by  giving  encouraging  philosophy  in  her 
usual  whole-souled  manner,  sparkling  with  wit  and  enter- 
taining information  on  literature  in  the  city  which  she  chooses 
to  make  her  home. 

Mrs.  Beckman  is  prominently  identified  with  Sacramento 
society   and   has,   for  many  years,  been   a   leading  literary 


COLONIAL  HOTEL 

050   Bu.h    Street,   Detnreen   Potvcll   and    Stockton,   Son   Frnnel.co 

Telephone  Sutter  3560 
HOWARD  T.  BLETHEN,  Proprietor 


January  1, 1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


light  in  events  at  the  Capital.  Her  husband, 
the  late  William  Beckman,  was  one  of  the  dis- 
tinguished bankers  of  Sacramento,  where  for  a 
number   of   years   the    Beckmans    made    their 

home. 

*  *     * 

New  Year's  Day 

Mr.  and  Mrs.  William  Loller  will  keep  open- 
house  at  their  residence  on  Scott  Street,  today, 
January  first,  having  issued  handsome  invita- 
tions for  the  event  and  designating  the  hours 
from  three  to  seven. 

"Lest  we  forget  ye  old-time  custom,"  reads 
the  radiant  invitation,  to  which  are  attached 
the  names  of  Mrs.  Rosetta  Baker,  Mrs.  Adolph 
Seibrecht  and  Mrs.  Benjamin  A.  Blair. 

*  *     * 

Pasadena  Debutante  Is  the  Guest 
at  Christmas  Luncheon 

Miss  Bessie  Bailey  of  Pasadena  was  the 
honor  guest  at  a  luncheon  given  Christmas 
Day  at  the  Fairmont  Hotel  in  the  Venetian 
dining  room,  with  members  of  her  own  family 
and  other  visitors. 

Miss  Bailey  motored  up  from  Pasadena  in  company  with 
her  mother  and  her  sister,  Jean,  visiting  her  sister,  Mrs. 
Lucille  Davis,  of  this  city,  over  the  holidays.  They  returned 
to  their  Pasadena  home  on  Monday. 

*  *     * 
At  Lake  Tahse 

Mr.  and  Mrs.  William  Wallace  Mein  are  at  their  Lake 
Tahoe  place  for  the  holidays  and  are  entertaining  a  group 
of  young  people.  Miss  Dorothy  Mein,  who  was  taken  to 
Paris  by  her  mother  last  summer,  is  enjoying  her  holiday 
vacation  from  school  on  the  Riviera. 

Mrs.  Wickham  Havens  is  entertaining  a  house  party  of 
young  people  at  Lake  Tahoe  over  the  holidays  in  honor  of 
her  son,  Walker  Havens,  and  his  bride,  Miss  Eleanita  Raw- 
lings,  and  Edward  Engs,  whose  marriage  will  be  an  event 
of  the  coming  year,  are  also  among  the  guests,  also  Mrs. 
Edward  W.  Engs. 

Mr.  and  Mrs.  Stewart  Rawlings  are  in  Southern  Califor- 
nia and  will  remain  until  after  the  New  Year.  They  will 
attend  the  Stanford-Alabama  game  at  Pasadena  on  New 
Year's  Day. 

*  *     * 

To  Hold  Ouen  Hcuse 

Mr.  and  Mrs.  James  King  Steele  will  hold  open  house' on 
New  Year's  Day  from  4  to  6  o'clock. 

*  *     * 

Mr.  and  Mrs.  N.  Lawrence  Nelson  will  hold  a  reception 
today,  from  1  until  5  o'clock  p.  m.,  at  their  handsome  home 
in  \  allejo  street.  The  Nelsons  are  associated  with  an  open- 
hearted  hospitality  which  is  typically  Southern  in  its  atmos- 
phere,  and   the    fortunate   gue^    is   always   sure   of   a   cordial 


iiojioi,  t'.wi'icitiimti" 

750  Sutler  Street 

San  Francisco's  Finest 
Family  Hotel 

250    Itooms 
Rates:  From   $2.50  per  day 


least  one  member  of  the  audience  liked  it  bet- 
ter for  its  simplicity.  Mile.  Marvin  was  a 
fragile  and  palpitating  butterfly." 

Mile.  Marvin  appeared  at  the  Christy  Ma- 
thewson  benefit  in  Boston  at  the  Metropolitan 
Theater,  where  she  and  M.  Arshansky  had 
been  chosen  to  represent  the  Mordkin  Ballet 
Russe.  They  danced  the  Russian  doll  dance, 
"Wanyka  Tanyka,"  which,  according  to  the 
Utica  Daily  Press,  had  to  do  with  two  dolls 
and  their  daily  dozen,  much  to  the  delight  of 
the  audience. 

*     *     * 
Engaged 

Announcement  has  been  made  of  the  engage- 
ment of  Miss  Eleanor  Smallwood  Turner, 
daughter  of  Mr.  and  Mrs.  Alfred  Turner  of  San 
Francisco,  and  Lieutenant  Lloyd  Kenneth 
Forster,  United  States  Navy. 

Miss  Turner  is  a  graduate  of  Miss  Hamlin's 
schools. 

Lieutenant  Forster  is  attached  to  the  U.  S. 
Flagship  Seattle.     He  is   the  son  of  Mr.  and 
A.  A.  Forster  of  Milwaukee. 
The  engagement  was  announced  at   a  tea  given  at  the 
Palace  Hotel  by  the  future  bride  and  her   sister,   Mrs.   Ed- 
mund  Lee   Mervin,  in   honor  of  Mrs.   Percy  Francis   Gar- 
diner. 

*  *     * 

Winter  Sports  Attract  Society 

Social  activities  and  winter  sports  at  Lake  Tahoe  will  at- 
tract many  people  to  Tahoe  Tavern  and  at  other  resorts 
along  the  marvelous  lake  over  New  Year's.  Many  residents 
of  the  lake  are  re-opening  their  homes  for  the  events,  hav- 
ing groups  of  guests  for  the  week-end. 

Among  those  who  will  enjoy  the  supper  dance  and  ball  at 
the  tavern  on  New  Year's  Eve  are  Mr.  and  Mrs.  Herbert 
Fleishhacker.  Mr.  and  Mrs.  Alfred  Ghirardelli,  Mr.  and  Mrs. 
John  Brockway  Metcalf,  Mr.  and  Mrs.  E.  L.  Oliver,  Mr. 
and  Mrs.  H.  D.  Pischel,  Dr.  and  Mrs.  W.  E.  Stevens,  Mr. 
and  Mrs.  A.  R.  Westphal,  Mr.  and  Mrs.  W.  B.  Brandt,  Mr. 
and  Mrs.  R.  L.  Shurtleff,  Mr.  and  Mrs.  H.  S.  Dover,  Mr. 
and  Mr>.  L.  M.  Ballson.  Mr.  and  Mrs.  W.  G.  Volkmann, 
Mr.  and  Airs.  Leon  Roos,  Mr.  and  Mrs.  C.  T.  Bliss.  Miss 
Marion  Huntington.  Mrs.  Wickham  Havens,  Mr.  Walter 
S.  Heller,  Mr.  Sidney  Khrman,  Mr.  and  Mrs.  George  E. 
Coleman,  Mr.  and  Mrs.  Franklin  Zane  and  their  daughters, 
the  Mioses  Mary  and  Margaret  Zane;  Mr.  and  Mrs.  William 
Cavalier,  Mr.  and  Mrs.  William  Magee.  Mr.  and  Mrs.  Pren- 
tiss Cobb  Hale  and  Prentiss  Hale,  Jr.,  Dr.  and  Mrs.  Harry 
I'..  Alderson. 

*  *     * 

Miss  Reva  Olive  Oakes  entertained  a  coterie  of  friends  at 
a  prettily  appointed  Tea  given  in  Laurel  Court  at  the  Fair- 


welcome  and  a  most  pleasant   time  on  every  occasion  of  a      niont    Hotel.    The  round   table  at   which   the   bevy  of  girls 


n'sit  witli  these  pleasant  host 

San  Francisco  Artist 

Mile.  Virginia  Marvin  of  San  Francisco,  a  most  talented 
girl,  well  known  in  San  Francisco  and  the  bay  cities,  will 
appear  here  witli  the  Mordkin  Ballet  Russe,  much  to  the 
delight  of  her  many  friends  and  former  pupils,  who  are  glad 
to  know  that  her  art  as  a  dancer  has  attracted  the  attention 
of  critics  during  her  tour  with  the  Mordkin  dancers. 

The  Evening  Star  of  Washington,  D.  C.  said  of  Mile 
Marvin's  dancing:  "One  young  American  girl  whose  danc- 
ing had  unusual  individuality  and  who  suggested  a  bit  of 
the  Ann  Pennington  of  other  days  in  her  buoyancy,  sauci- 
ness  and  attractiveness  was  Mile.  Virginia  Marvin." 

The  critic  of  the  Rending  Times  Pennsylvania,  of  No- 
vember 2,  1926,  said:  "The  Butterfly"  was  chorfosrraphical- 
ly  much  simpler  than  the  ordinary  'danse  de  papillon'  and  at 


were  seated  had  for  a  centerpiece  a  large  basket  of  Russell 
roses.  Corsage  bouquets  for  each  guest  and  tall  blue  can- 
dles in  gold  candlesticks  completed  the  decorations.  The 
favors  were  a  diminutive  Santa  Claus  holding  the  place 
cards,  whose  design  was  two  cupids  in  a  golden  diamond 
rint;.  hinting  at  the  announcement  of  Miss  Oakes'  engage- 
ment which  followed,  to  Mr.  Lloyd  Edward  Simpsor 
of  Mr.  C.  I.  Simpson,  the  vice-president  of  the  Nash  Motor 
Car  Co..  and  Mrs.  Simpson  of  San  Francisco.  Miss  Oakes.  a 
graduate  oi  Miss  Hamlin's  School,  is  the  daughter  of  Mrs. 
Anne  Bennett,  who  is  leaving  shortly  for  Europe.  The 
wedding  will  take  place  during  the  winter.  The  members 
oi  the  party  included  Mioses  Helene  Gardner.  Mfrrion 
Catherine  Babst.  Constance  Ramaccot'i.  Muriel  Macfarlane. 
Adrienne  Charmak.  Carlma  Dorn.  Virginia  Casey.  Jean 
(Continued  on  Page  18) 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  1,  1927 


RADIO 

By  C.  J.  Pennington 


Radio  Interference  Filter 

RADIO  interference  from  household 
motors — as  on  oil  burners  in 
apartment  houses,  under-grate  blow- 
ers, electric  refrigerators  and  elevators 
— has  been  the  source  of  widespread 
annoyance.    Another  cause  of  radio  in- 


C.  J.  Penning <un 

terference  even  more  troublesome  at 
times — is  sub-stations  with  rotary 
transformers,  trolley  cars  and  other 
large  pieces  of  power  electrical  equip- 
ment. The  third  class — the  worst  of- 
fenders of  all — are  the  various  types  of 
electrical  apparatus  which  cause  high- 
frequency  disturbances  on  a  large  scale, 
such  as  violet-ray  machines,  X-ray  ma- 
chines, electrostatic  dust  separators, 
etc. 

By  far  the  largest  class  is  the  first. 
that  of  household  appliances,  and  it  is 
to  the  reduction  of  this  type  of  radio 
interference  that  the  Tobe  Deutsch- 
mann  Company  is  at  present  address- 
ing itself. 

In  its  Radio  interference  filter  No.  1. 
the  Tobe  Deutschmann  Company  pre- 
sents a  small  and  compact  piece  of 
equipment  for  use  with  household  ap- 
pliances using  motors  up  to  and  includ- 
ing one-quarter  horse  power.  This 
covers  the  usual  range  of  electric  re- 
frigerators and  oil   burners. 

In  all  cases  the  interference  filter 
should  be  placed  as  close  to  the  offend- 
ing motor  as  possible.  The  leads  to 
the  brushes  should  be  cut  as  close  as 
possible  to  the  motor  and  the  filter 
placed  in  the  line.  At  one  end  of  the 
filter  there  are  three  leads — the  two 
outer  of  these  should  be  connected  one 
each  to  two  brushes — the  center  lead 
should  be  connected  to  the  frame  of 
the  motor,  by  placing  it  under  a  bolt, 
the  under  side  of  which  has  been 
scraped  bright,  and  which  is  then  tight- 


ly screwed  into  the  frame.  Some  con- 
venient point  of  attachment  can  always 
be  found  on  the  motor  frame.  The 
leads  at  the  other  end  of  the  interfer- 
ence filter  are  then  connected  to  the 
line  going  into  the  motor,  taking  pains 
,  that  leads  on  corresponding  sides  are 
properly  connected  so  as  not  to  change 
the  polarity,  in  the  case  of  a  d.  c.  motor. 

When  the  ruling  of  the  Department 
■  if  Justice  let  down  the  bars  last  July 
there  were  about  560  stations  on  the 
air.  Today  there  are  621  and  more 
going  on  the  air  regularly.  Warning 
was  broadcast  by  the  Department  of 
Commerce  that  all  available  space  in 
the  ether  was  occupied.  Today  it  is 
more  than  occupied. 

The  annoyance  in  the  ether  continues 
to  grow  worse.  This  disturbance,  which 
began  in  the  lower  wavelength  bands, 
has  gradually  crept  up  to  the  higher 
waves,  so  that  today  reception  from 
any  broadcast  station  is  anything  but 
a  pleasure. 

Letters  received  show  that  in  many 
cases  listeners  are  discouraged  with 
listening-in  and  scarcely  turn  on  their 
sets  longer  than  to  listen  to  some  spe- 
cial broadcast.  Some  have  even  be- 
come so  thoroughly  discouraged  as  to 
disconnect  their  sets  entirely,  and  with 
no  intentions  of  resuming  listening-in 
until  the  ether  is  clear  of  congestion. 

To  give  an  idea  of  the  state  of  affairs, 
some  waves  are  carrying  the  programs 
of  12  or  more  stations  and  naturally 
this  produces  the  whistles  we  now  hear. 

The  other  evening  the  listening  pub- 
lic were  favored  with  another  new  and 
powerful  station  coming  on  the  air  lo- 
cally. It  came  on  the  air  in  between 
two  already  very  powerful  as  well  as 
popular  stations,  and  if  the  program 
heard  from  this  station  is  a  criterion  of 
what  we  are  to  have  in  the  future,  we 
doubt  very  much  as  to  the  popularity 
this  station  will  attain.  The  program 
was  indeed  below  the  class  of  programs 
which  should  come  from  such  a  station. 

If  other  pirate  stations  are  to  follow 
in  the  same  path,  we  sincerely  hope 
that  Congress  comes  out  of  its  slum- 
bers long  enougrh  to  take  such  pirates 
off  the  air  for  all  time. 

We  are  aware  however,  that  the  gen- 
eral public  is  with  us  to  the  man,  and 
we  know  that  such  actions  on  the  part 
of  any  station  is  going  to  be  reflected 
on  the  radio  industry.  If  a  set  owner 
refuses  to  listen  and  those  who  are  not 
set  owners  refuse  to  buy,  what  is  to 
become  of  the  radio  business? 


Radio  Program 
for  Next  Week 

KPO— HALE    BROS.   AND  THE   CHRON- 
ICLE, SAN   FRANCISCO^»28.3 

Sunday.  Jauuaiy  - 

9:45  to  10:45  a.  m. — Undenominational  and 
nun-sec, arian    cltu.ch   Service, 

10-45    a.    m. — Weather    forecast. 

2:45  to  4:15  p.  m. — Concert  of  the  San  Fran- 
cisco Symphony  Orchestra  under  the  direc- 
tion ui  /iiiau  He.  lz,  u.uau-ast  oy  avFO, 
KUO   and    KPI. 

6:00  to  6:30  p.  m. — States  Restaurant  Orches- 
tra. 

6:3o  p.  m. — General   information. 

C:35  to  8.35  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

S:35  to  10:00  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

Monday,  January  3 

6:45,   7:15.    7:45   a.    m.— Daily  Health  Drill. 

10:10  a.  m. — Cooking  hints  and  recipes. 

10:30   a.    m. — Weather  forecast. 

10:45    a.    m. — Home    Service   Talk. 

12:011  noun — Time  signals,  Scripture  reading 
ami   weather   forecast. 

1:00  to  2:00  p.  m. — Fairmont  Hotel  Concert 
Orchest!  a. 

3:30  to  5:30  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30    tu   6:15   p.   m. — Children's   hour. 

6:15   to  6:30   p.   m. — Stock   ma.  ket  quotations. 

6:30  to  7:00  p.  m. — States  Restaurant  Orches- 
tra. 

7:00  to  7:30  p.  m. — Fairmont  Hotel  Concert 
Orchesti  a. 

7:30    to    S:00    p.    m. — DX. 

S  : c ' i    to    >  :  1  ll    p.    m. — Book    reviews. 

8:10  tn  8:20  p.  m. — Chamber  of  Commerce 
Talk. 

9:00  to  10:00  p.  m. — KFI  and  KPO  broadcast- 
ing simultaneously. 

10:00  to  11:00  p.  m. — Mandarin  Cafe  Orchestra. 

11 tn   12:00   ii.   m. — KPO   Vniiety  Hour. 

Tuesday*    Jnnnnry    -S 

6:45,  7:15,  7:45  a.  m. — Dally  Health  Drill. 

loii  a.  m. —    "ui-inK    hints  and  recipes. 

10:30  a.  m. — Weather  forecast. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00  to  2:00  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

3:30  to  5:30  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30  to  6:15  p.  m. — Children's  Hour. 

m. — stuck  ma,  ket  quotations, 
m. — States   Restaurant  Orches- 


Falrmont  Hotel  Orchestra. 

-DX. 

■Program   by  Uda  Waldrop. 

-Progiam   featuring  Gypsy 


6:15  to  6:30  p 

6:30  to  7:00  p. 
tra. 

7:00  to  7:30  p.  m. 

7:30   to   8:00   p.   m 

8:00  to  9:00  p.  m. 

9:00  to   ln:il0  p.  m 
and   Marta. 

10:00  to  11:00  p.  m. — Palace  Hotel  Dance  Or- 
chestra. 

Wednesday,  Jnnuiiry  5 

6:46,  7:15.   7:45  a.  m. — Dally  Health  Drill 

In. in   a.    m. — Cooking   hints  and   recipes. 

ln:3n  a.  m. — Weather  forecast. 

10:15    a.    m. — Hume    Service    Talk. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00  to  2:00  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

3:30  to  5:30  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30  to  0:15  p.  m. — Children's  hour. 

fi-is;  tn  r-sn  p,  m — s*nr>k   ma  k    '  nunrations. 

6:30  to  7:00  p.  m. — States  Restaurant  Or- 
chestra. 

7:l)ii  tu  7:30  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

7-Sn  tn   s-fll  p.  m. — DX. 

8:00  to  9:00  p.  m. — Atwater  Kent  Artists. 

0:00   to    10:011    p.    m. — Musical    pogram. 

I0:oo  to  11:00  p.  m. — States  Restaurant  Or- 
chestra. 

Thursday.  January  • 

6:45,   7:15.    7:45  a.   m. — Daily   Health   Drill. 

i"-ii  a.  m. — "nni-inc:  hints  pnd  recipes. 

10:30  a.  m. — Weather  forecast. 

12:00  noun — Time  signals  and  Scripture  read- 
ing. 1 
chestra 

1:00    to    2:011    p.    m. — Fairmont    Hutel    Concerlffl 
o  -chest  '-a. 

3:3"  ...  k-30  p.  m. — Palacp  Hotel  Concert  Or- 
chestra. _ 


January  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


11 


6:30  to  6:15  p.  m. — Children's  hour. 

0:1:-  io  6:30  p.  m. — Stock   ma.ket  quotations. 

6:30  to  7:0u  p.  m. — Slates  Kestau.ant  O.cnes- 

ira. 
7:0ti    to    7:30    p.    m. — Fahmont   Hotel    Concert 

Orciiest.  a. 
7:3U  to  &:UU  p.  m. — DX. 
v -  'in     to    y  :UU    p.    m. —  Program    featuring    the 

KPO   Stiing  Quai  tci 
9:0n   to   10*00  P  (.pram    hv  the  Ha-mnnv   Four. 
10:00  to  11:00  p.  m. — Cabirla  Cafe  Orchestra. 

Friday,  Jnntiniy  7 

6:45,   7:15,    7:-15  a.   m. — Daily  Health   Drill. 

10:io  a.  m. — UooKing  hints  and  recipes. 

1U.3U  a.  m. — U.  S.   Wi-ailier  lo.ecasu 

10:35    a.    m. — Fashion    'laiu. 

in    ;.,    a.    m. —  Home    Service   Talk. 

11!:0U  noon — lime  signals  and  Scripture  read- 
ing. 

12:45    p.    m. — Talk    from   Commonwealth    Club. 

1:3(1    to    ^:t.0   p.    m. — *'aii  monc   ±-i olei    Lonccit 
Oi  chestra. 

m. — Palace   Hotel   Concert  Or- 


3:30   to  5:30  p. 

chestra. 
6:30  to  G:15  p. 
6:15  to  6:30  p. 
6:30  to  7:00  p. 

ira. 
7:00   to  7:30  p 


m. — Children's  hour. 

ni. — biuCK   ma  k.i  quotations. 

m. — States  Restauiant  Oicnes- 


-Dinner  Hour  Concert. 

7:30    to    8:00    p.    m. — DX. 

B:00   to  9:00   p.   m. — Cabiria  Cafe  Orchestra. 

9:00  to  10:00  p.  m. — Palace  Hotel  Dance  Or- 
chesti  a. 

10:00  to  11:00  p.  m. — States  Restauiant  Or- 
chestra. 

Saturday,   January  S 

6:46,  7:15,   7:45  a.  m. — Daily  Health  Drill. 

10"1'>  a.   m. — '  unuinp-  hi^ts  and    recipes. 

10:30  a.  m. — U.  S.  weather  forecast. 

K;UU  noon — lime  signals  and  Sc.  ipture  read- 
ing. 

l:lo  to  2:00  p.  m. — Fairmont  Hotel  Concert 
Orchest.  a. 

3:30  to  5:30  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

6:15  to  d:30   p.   m, — Stock   ma' ket  quotations. 

6:30  to  7:30  p.  m. — States  Restauiant  Orches- 
tra. 

7:30    to   S:00    p.    m.— DX. 

8:00    to    12:00    p.    m. — Dance    music. 


KFW1— RADIO    ENTERTAINMENTS,    INC., 

SAN   FRANCISCO— 250 

Sumlny,  January  2 

1:00    to   2:00    p.    m. — Studio   program. 

6:30  to  7:50  p.  m. — Sandy's  Franciscans  Dance 

Orchestra. 
8:00    to    9:00    p.    m. — Services    broadcast    from 

Fifth    Churcn    of  Ch   1st    Scientist. 
9:00     to     10:00     p.    m. — Laura    Ellen    Winsor's 

pupils. 

Monday,  January  3 

1  .nil  to  2:00  p.  m. — Impromptu  Studio  pro- 
gram. 

6:00  to  6:30  p.   m. — Gladys  La  Mai  r. 

I  80  i"  7:30  p.  ni. — Jell-X-Cill  program. 

jj  nn    to    9:00    p.    m. — Studio    p.og.am. 

1:00  to  10.00  p.  m. — Imp.omptu  Studio  pro- 
gram. 

Tuesday.   January    -5 

1:00  to  2:00  p.  m. — Impromptu  studio  program. 
B:00    i"    '":::n     p,     m. —  B<  nontei     and 

Doris  Halcom. 
|:30    to    7;3o   p.    m. — Orpheus  Girls   Dance   Or- 

nhfst    n 
8:00  to  8:30  p.  m. — Louis  -md  Jerome 

McMillan. 
8:30  to  i»;uO  p.  m. — lonaco  with  Gaylord  Wll- 

shirc, 
9:C0  to   lo:oo  p.  m. — Vera  Tulagln's  pupils. 

\\  t  iim-Mdity,  January  5 

1:00  to  2:00  p.  ni. — Impromptu  Studio  Pro- 
Bra  in, 

6:00    to    6:30    p.    m. — Bill    Bennett    and    Doris 

l  l.ilcom. 
6:30  to  7:30  p.  m. — Jell-X-Cell  program. 
s  .mi  to  8:2li  p.  m. — Bilo    Lh  vh 
8:E0  to  8  30  p,  m  — B  cker  Sto  ace  p-ogrnm. 
■S80   to  10:00  p.  m.— Tom  Cat  meeting. 

Thursday,  Januai7  0 

1:00    to    2:00    p.    m. — Impromptu    studio    pro- 

c  -am. 
6:00   to  f.:30  p.  m. — Studio. 
6:30  to  7:80  p.  m — Har.y's  Callfornlans 

8:00  to   £:80   p,    m.  —  Heniy    Hair.. in     tenor. 
.i   p    m — p't-     s    n»iH  School, 
9:00  to  10:00  p.  m. — Studio  program. 

Friday,  Jnmimy  7 

]-nn  to  2*00  p,  m  — Tmp*'«mptn  studio  pmernm. 
6:00   to  6:30  p.  m. — Billy   Devlne  and   Alberta 
Woi  den. 

Tell-X-Cell    Prog-am. 

■  8  30  p.  m. —  Ben  Llpston.  ly  lc  tenor. 
8:30     to     9:00    p.     m. —  lonaco"     with     C.avlord 
Wilahlre. 


9:00  to  10:00  p.  m.— Studio  program. 
Satuidny,   January  S 

1:00    to   3:00   a.    m. — KFWI   Pajama  Party. 


KJBS— JULIUS   BRUNTON   &   SONS  CO., 
SAN    FRANCISCO— 220 
Dally   Cxeept   Sunday 

9.00    to    11:30    a.    m. — Vocal    and    Instrumental 

Selections. 
2:00    to    4:00    p.    m. — Vocal    and    Instrumental 

Selections. 


KGTT — GLAD   TIDINGS   TEMPLE,  SAN 
FHANC18CO— 207 
Sunday,   January   2 

2:30   to   3:00   p.   m. — Sunday  school. 
3:00   to   5:00    p.    m. — Temple  seivice. 
S:00    to    10:00    p.    m. — Evening    service. 

Monday,  January  3 

12:10  to  12:30  p.  m. — Daily  Scripture  reading. 

Tuesday,   January   4 

12:10   to   12:30   p.   m. — Daily  scripture  reading. 
S:00    to    10:00    p.    m. — Studio   progiam. 

Wednesday,  January  7i 

12:10   to   12:30  p.   m. — Daily   scripture    reading. 
2:30    to  4:00   p.    m. — Divine  healing   service. 
ti:00    to    10:00    p.    m.— Studio    piog.am. 

Thursday.  Jnmiaiy  0 

12:10   to  12:30   p.   m. — Daily  scripture  reading. 

Friday,  January  7 

12:10   to   12:30  p.   m. — Dailv  scripture   reading 

S.00    to    10:00    p.    m. — Studio    p.og.am. 

3:00   to   4:00   p.   m. — Sunshine   hour. 

Saturday^  January  S 

Ls:iu   to  I2:3u  p.   in. — Daily  scripture  reading. 


KGO— GENERAL  ELECTRIC  CO., 
OAKLAND— 361 
Sunday,   January  2 

1 1  :od  ;i.  m. — i'i  st  Congregational  Church  ser- 

\  Ice,    Sa  n    Francisco. 
i:oo   ]>.   ni — Vesper  Service,  Grace  Cathedral, 

San   FYancisco. 

6  .'    to     i    30    p.    in.  —  Bem'S    Symphony    Orches- 

i .  a, 
7:30  p.  m. —  Weather  bureau  report. 
7:35  p.    m. — First   Congi  egational  Church   ser- 

\  Ice,    San    Francisco. 
'.ton   to  10:oO  p.   m. — Bern's  Symphony  Orches- 

i  iM. 

Monday,  January  3 

L:30  p.   in — N.    v.   stuck   reports. 

1  :37    p.    in. —    S.    V.    SlOCk    reports. 

l  r  I  j    1 1.    in.  —  Weather    Bureau    reports. 

8:00  i"  *:00  p.  m,  —  Hotel  Leamington  Concert. 

l  no    to    5:00    p.    ni. — California    Federation    of 

Women's  Clubs. 
5:30  to  6  00  p.  m. — Aunt   Betty   (Ruth  Thomp- 
KGO    Kiddles'    Klub. 

i    d.    m.  —  Hem  s    Little    Symphony 
p.    m. — News    Items. 
;  03    p.    m. — Weather    Bureau    report. 

m-    s    !■'.  Produce,  Grain,  Cotton,  and 
Uei  i 

7  li  p  .in. — X.  v    stock  reports  (closing). 
7:21   p.  in.— S.   F.  Stock  reports  (closing). 

Tuesday    Jnnuai  ) 

1  30   p.   m. — N.   Y.  Stock  reports. 

1:81   p,   m— S    F.  Stock  repurts. 

i    IS    p.    ni — Weather  Buieau   reports. 

tnington  Concert. 
1:00   p.   ni. — Housekeeper's  chat. 

ms  Little  Symphony. 
C:55   p.   m. — News   items. 
*:03   p.   m. — Weather   Bureau  report. 

m  -    S     i      Produce,  Grain,   Cotton,   and 
M.  i . 
7:14    p.    m. — N*.   Y.   Stock  reports  (closing). 
7:81   p    m. — S.  F.  Stock  reports  (closing). 
8:00    to    9:00    p.    m. — (Oakland    Studio)    "The 
Pi'grlms.*' 

.       m.. —  "ChatS    About    New    Books.' 

WcidnrsJaTi  January  5 

1:30    p.    m. —  N.    Y.    Stock    reports. 

3  37   p.  m. — S    F.  Stock  reports. 

1:42    p.    m,  —  Weather    Bureau    reports. 

m — BTous  ohat. 

5;30   p     m  —  -For   instance."   by  General  Jack- 
is   fi:55    p.   m — Bern's   Little   Symphony, 
items. 
7:08    p.    m — Weather   Bureau    reporL 
7:06  p.  m — S.   P.  Produce,  Grain,  Cott/"\  and 

M  ■ 
;    U    p     m — x_    y.    Stock    reports    fclnsir.     /. 
7    ;i     p     m  R,     F.    Stock    rppo-ts    fc'rs 

m — iS     F     studio)    Farm   Program. 
ni. —  (Scries)     "The  Cattle   Industry.* 


.ancina 

onJopo'theWoM  J 


San  Francissco's  smarted  rendezvous .  . , 
where  Cddh  Harkness  and  h';s  Orchestra  have 
■won  the  hearts  of  the  city 's  smart  set! 

TEA  T>ANSANTr  Monday  and  Saturday 

Afternoons,  four  'til  six.  One  Dollar. 
CONCERT TZA  *  Tucs..  Wed..  Thur.,  Fri. 

Afternoons,  four  'til  six.  Fifty  Cents. 
'D/NJV^R'D/lNCCNightlyCexceptSun.) 

seven  'til  nine,  Tcble  d'llote,  Two-fifry. 

No  Couvert  for  Dinner  Gucfts. 
SUPPZR  T>ANCP.  t  Nichr!y  (except  Sun.) 

nine  't:l  one,  Couvert  rifcy  Cents;  Saa:r- 

diy,  Couvert  One  Dollar. 

C-kint  ky  ViCor 


Jollow  the 

Qolden  cR^cid 

to  Healthl 

Tune  in  on  KPO  every 
morning  at  6:45  -  7:15  or 
7:45  for  the  daily  Golden 
Road  to  Health  Exercises. 

These  exercises  are  given  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California;  for  22  years  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  quality 
in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


January  1,1927' 


8:20  p.  m. — An  Interview  with  the  Agricul- 
tural Economist 

S:3o    p.   m. —  w.*-».  ^.Male   Trio. 

S:40   p.  m. — Address. 

9:00  p.  m. — Add.  ess  "California  Fruit  and 
Vegetable   Standardization." 

9:15    p.   m. — W.   O.   W.  Male   Trio. 

Thursday,  January  6 

1:30  p.   m. — N.   Y.   Stocks. 

1:37   p.    m. — S.   F.   Stocks. 

1:42    p.    m. — "Weather. 

4:00  p.  m. — Aunt  Sammy's  housekeepers'  chat. 

5:00  to  6:00  p.  m. — George  W.  Ludlow,  "Friend 

to  Boys." 
6:00  to  6:55  p.  m. — Bern's  Little  Symphony. 
6:55   p.    m. — News. 
7:0'    p.   m. — Weather. 
7:0b  p.  m. — S.  F.  Produce. 
7:06   p.  m. — S.  F.   Produce,   Grain,  Cotton,   and 

Metals. 
7.14    p.    m. — N.    T.    Stocks    (closing). 
7:21    p.    m. — S.    F.    Stocks    (closing). 
S:00    to    9:00    p.    m. — (Oakland    Studio)    Light 

Opei  a    "Iolanthe." 
9:30    to    12:00   p.   m. — Phil    Lampkin's    Musical 

Bears. 

Friday,  January  7 

j.  1:10    a,    m. — Homemaking    Talk. 

1:30   p.   m. — N.    Y.    Stock  reports. 

1:37   p.  m. — S.   F.  Stock   reports. 

1:42   p.   m. — Weather   Bureau   reports. 

3:00  to  4:00  p.  m. — Hotel  Leamington  Concert. 

4:00    p.   m. — Housekeeper's  chat. 

6:00    to  6:55   p.  m. — Bern's   Little   Symphony. 

6:55   p.   m. — News   items. 

7:03    p.   m. — Weather  Bureau    report. 

7:1)6  p.  m. — S.   F.   Produce,  Grain.   Cotton,   and 

Metals. 
7:14  p.   m. — N.  Y.  Stock   reports   (closing"). 
7:21  p.  m. — S.  F.  Stock  reports  (closing!. 
S:00  to  9:00  p.  m. — (S.  F.  Studio)   Program. 

Saturday,  January  S 

12:30  p.  m. — U.  S.  "Weather  Bureau  report. 

12:33   p.   m. — N.    Y.    Stocks. 

12:40  p.  m. — S.  F.   Stocks. 

3:00  to  4:00  p.  m. — Hotel  Leamington  Concert. 

4:00    p.   m. — Housekeeper's   chat. 

S:00    p.     m. — "Weekly    Sport    Review." 

8:15    to   9:15   p.   m. — Program    from    the   Hotel 

Leamington. 
9:15   p.  m.  to   1:00   a,   m. — Wilt  Gunzendorfer's 

Band. 


KLX— OAKLAND  TRIBUNE,  OAK- 
LAND—509 

Monday,   January   3 

7:00   to    7:30    p.   m. — News   Broadcast. 
S:00  to  9:00  p.  m. — Studio  program. 
9:00    to    10:00    p.    m. — Weekly    meeting    Lake 
Merritt    Ducks. 

Tuesday.    January    4 

7:00  to  7:30  p.  m. — News  broadcast 

Wednesday.  January  ."> 

6:30    to   7:00    p.    m. — Athens   Athletic   club   or- 
chestra. 
7:00    to   7:30  p.   m. — News   broadcast. 
8:00    to   9:00   p.    rc. — Educational    Program. 
9:00   to  10:00   p.   m. — Special  progiam. 

Thursday,  January  6 

7:00  to  7;30  p.  m. — News  broadcast. 
Friday.  January  7 

7:00  to  7:30  p.  m. — News  broadcast. 
S:00    to    9:30    p.    m. — Program. 
9:45   to  10:30  p.  m. — Athens  Athletic  Club  Or- 
chestra. 

Saturday,   January  S 

7:00  to  7:30  p.  m. — News  broadcast 


KFUS — GOSPEL  RADIO,  OAKLAND— 256 
Sunday,   January   2 

9:00  a.   m. — International   Sunday   School  Les- 
son. 
4:00  to  5:00  p.  m. — Sacred  songs. 

Monday,  January  3 

10:00  a,  m. — The  hour  of  Christian  Ministry. 
6:00    to    7:00     p.     m.  —  Courtesy      pro?i  am      hv 
Ford's  Toy  Fair   of  Oakland. 

Wednesday,  January  5 

10:00   a.   m. — The   hour  of  Christian   Ministry. 
8:00    p.    m. — Sacred    songs. 

Thursday,   January   6 

2:00  to  S  p.  m. — Telephone  or  write  In  your 
health  questions  and  they  will  be  informal- 
ly  discussed. 

3:00  to  4:00  p.  m, — Sacred  variety  program, 


Friday,  Januaiy  7 

10:00  a.  m. — The  hour  of  Christian  ministry. 

2:0o  to  3:00  p.  m. — Women  s  Bible  Study  iiuur. 

S:00  p.  m. —  xelephone  or  w.ite  in  your  health 
questions  ana  they  will  be  internally  dis- 
cussed. 

Saturday,   January  S 

1:30  to  2:30  p.  m. — Children's  Church  Broad- 
cast. 

6:30  to  7:30  p.  m. — (a)  Gospel  Weather  Bureau 
Fo.ecast;  (bj  Announcements  of  Churches 
for  Sunday. 


KTAB— ASSOCIATED  BROADCASTERS. 
OAKLAND— 302.8 
Sunday,   January  2 

9:45  to  10:45  a.  m. — Bible  class. 

11:U0  a.  m. — Services  of  Tenth  Avenue  Baptist 

Chu/ch. 
7:45   p.  m. — Services  of  Tenth  Avenue  Baptist 

Church. 

Monday,  January  3 

S:45  to  9:15  a.  m. — "The  Hour  of  Prayer.'' 

9:15  to  9:45  a.  m. — Shopping  Hour. 

5:00  to  6:00  p.  m. — Cm.d.en's  raour. 

6:3n  to   7:00   p.  m. — Twilight   Hour. 

7:00  to  7:30  p.  m.— Shopping  Hour. 

8:00    to    lU:0o    p.    m. — Selections    from    Operas. 

Tuesday.    January   4 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9:15   to  9:45  a.  m. — Shopping  Hour. 

9:45   to   10:00   a.   m. — "Diet  and  Health." 

5:oo   to  6:U0  p.  m. —  Children's  Hour. 

6:30   to   7:00  p.   m. — Twilight   Hour. 

7:00    to  7:30   p.   m. — Shopping  Hour. 

8:00   to   8:15   p.   m. — Fifteen   Minutes   with   the 

Stamp  Collectors. 
8:15  to  10:00  p.  m. — Studio  program  featuring 

the   KTAB   Quartet. 

Wednesday,  January  5 

8:45  to   9:15  a.  m. — "The  Hour   of  Prayer." 

9:15    to   9:45   a.   m. — Shopping  Hour. 

5:00  to  6:00  p.  m. —  Child,  en's  Hour. 

6:30  to   7:00   p.   m. — Twilight  Hour. 

7:00    to    7:30    p.    m. — Shopping    Hour. 

8:00  to  10:00  p.  m. — Folk  Songs  of  all  Nations. 

Thursday,  January  0 

S:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9:15  to  9:45  a.  m. — Shopping  Hour. 

9:45  to   10:00   a.  m. — "Diet  and  Health." 

5:00  to  6:00  p.  m. —  Children's  Hour. 

6:30  to    7:00    p.   m. — Twilight   Hour. 

7:00  to   7:30    p.   m. — Shopping  Hour. 

Friday,  January  7 

S:45   to   9:15  a.  m. — "The   Hour  of  Prayer.' 
9:15   to   9:45   a.   m. — Shopping   Hour. 
5:00  to  6:00  p.  m. — Child  en's  Hour. 
7:00    to    7-30    p.    m  — Shopning    Hour. 
8:00  to  9:00  p.  m. — Soroptimist  Program. 
9:00   to   10:00   p.    m. — Goat   Island   Goats. 

Saturday,   January  S 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer.'" 
9:15   to   9:45   a.   m. — Shopping   Hour. 
7:00    to   7:30   p.   m. — Shopping  Hour. 


KGW- 


-MORNING   OREGONIAN.  PORT- 
LAND—491.5 


Sunday.  Jauunry  2 

10:55  to  12:30  p.  m. — Morning  services. 
7:30  to  9:00  p.  m. — Evening  services. 
9:00    to    10:00   p.   m. — Concert. 

.Monday,  January  3 

7:15   a.    m. — Setting   up   exercises. 

10:00    to    11:30    a.    m. — Music,    weather    report. 

household  helps. 
12:30   to   1:30   p.   m. — Noon   concert. 
6:00   to   7:00   p.   m. — Dinner  c   ncert. 
7:00    to    7:30   p.    m. — Children's   Program. 
7:30   to   7:45   p.   m. — Utility   service. 
8:00    to  9-00   p.   m. — Vaudeville   entertainment. 
10:00  to  12:00  p.  m. — Dance  music. 

Tuesday.    January    4 

?:45  to  10:00  a.  m. — Women's  Health  Exer- 
cises. 

10:00  to  11:30  a.  m. — Music,  weather  report, 
household  helps. 

2:00    to   3:00   p.   m. — Women's   Matinee. 

6:00  to  7:00  p.  m. — Dinner  concert. 

7:00  to  7:3o_p.  m. — Children's  program. 

7:30    to   7:4:j   p.   m. — Utility   se' v;ce. 

S:00  to  10:00  p.  m. — Educational  program 

10:00   to   12:00  p.  m. — Dance  music 

Wednesday,  January  5 

7:15    a.    m — Setting    up    exercises. 

10:00    to    11:30    a.    m. — Music,    weather    report. 

household  helps. 
B:0(    to   7:00   p.   m. — Dinner  concert. 
7:30    to    7:40   p.    m. — Utility   service. 


8:00  to  9:00  p.  m. — Concert. 

9:00  to  10:00  p.  m. — -bignt  Opera  Selections. 

10:00    to    12:00    p.    m. — ivGW    Salon    Orchestra- 

Thuisday,  January  0 

10:00    to   11:30  a.   m. — Music,   weather   report. 

household   helps. 
7:00   p.    m. — Dinner   Concert. 
7:30   to   7:45   p.   m. — Utility   Service. 
7:45   to  8:00  p.   m. — lecture. 

8:00  to  10:00  p.  m. — Vaudeville  entertainment. 
10:00   to   12:00   p.   m. — KGW   Salon   Orchestra. 

Friday,  January  7 

7:15    a.    m. — Selling    up    exercises. 

it :45  to  10:00  a.  m. — Women's  Health  exer- 
cises. 

10:uo  to  11:30  a.  m. — Music,  weather  report, 
household  helps. 

2:uo  tu  3:00  p.  m. —  Women's  Matinee. 

6:00   to  7:00  p.  m. — Dinner  concert. 

7:00  to  7:30  p.  m. — Chiia.en's  p.og.am. 

7:30  to   7:45  p.   m. — Utility   service. 

8:00  to  8:30  p.  m. — Weekly  meeting  of  the 
KGW   Movie   Club. 

S:30   to   10:30  p.   m. — Dance   music. 

10:30  to  12:00  p.  m. — Keep  Growing  Wiser  Or- 
der   of   Hoot   Owls. 

Saturday,   January  8 

10:00    to    11:30    a.    m. — Music,    weather    report, 

household    helps. 
6:00  to  7:00  p.  m. — Dinner  concert. 
7:00    to   7:30    p.    m. — Children's    program. 
10:00   to   12:00   p.    m. — Dance   music. 


S.  A.  LOVEJOY 

will  bring 

ORDER 
Out  of  Chaos ! 

In  your  Books, 
Financial  Statements, 
Income  Tax  Reports. 

Expert  Auditor 

Part-time  Service 

268  Market  St.,  Room  101 


January  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Radio  Program  for  Next  Week 


KFI— EARLE   C.   ANTHONY,   INC., 
LOS  ANGELES— 467 

(Copyright  1925  by  Earle  C.  Anthony.  Inc.) 
Sunday,  January  2 

10:00  a.  m. — Church  Services  under  direction 
of   L.    A.    Chuicn    Federation. 

11:00  a.  m. — Third  Church  of  Christ  .Scientist 
services. 

2:45  p.  m. — Standard  Oil  Company  of  Cali- 
fornia presents  San  Francisco  Symphony 
Orchestra,  Alfred  Hertz,  Conductor;  broad- 
cast simultaneously  by  KFI,  KPO,  KGO. 

6:30   p.   m. — KFI    Nigntiy   Doings. 

6:45  p.  m. — Music  Appreciation  Chat  and 
Father  Ricard's  Sun  Spot  weather  forecast. 

7:00  p.  m. — Aeolian  Organ  Recital;  Alex 
Reilly  at  the  console. 

8:00  p.  m. — Packai  d  Classic  Hour. 

9:00  p.  m. — Bob  Bottger  and  his  Venetians 
Dance  Oichestra. 

10:00  p.  m. — Packard  Six  Orchestra — Bill 
Hennessy,  Director;  Dolly  MacDonald,  So- 
loist. 

Monday,  January  3 

10:00  to  10:20  a.  m. — Face  and  Scalp  Hygiene 

by  Georgia  O.   George. 
10:20    to    10:40    a.    m.  — ■  Furnishings    for    the 

Home  by  Agnes  "White. 
10:40    to    11:00    a.    m. — Betty    Crocker,    Gold 

Medal   Flour  Home   Service   Talks, 
11:10    to    11:30    a.    m.— Food   Talks    by    Agnes 

White. 
5:20  p.  m. — The  Varsity  Club  Orchestra — Bill 

Stewart,    Director. 
6:00    p.    m. — KFI    Nightly    Doings. 
6:10  p.  m. — KFI  Radio  Travel  Guide. 
6:20    i).    m. — George    Wilder    Cartwilght,    talks 

on   the  Constitution. 
6:35  p.  m. — Marta  Evarts  Orchestra,  Kenneth 

Price,   soloist. 
7:00  p.  m. —  Owen  Fallon  and  his  Californians 

Starke   Sisters    (Minnie   and   Maude). 
8:00   p.    m. — Popular  program. 
9:00   p.    m. — Program    of    concert    music. 
10:00  p.   m. — Program   by  Meiklejohn   Bros. 

Tuesday,   January   4 

5:30  p.  m. — Jack  Murray's  Italian  Village  Or- 
chestra. 

6:00   p.   m. — KFI   Nightly   Doings. 

6:10   p.    m. — KFI    Radio   Travel   Guide. 

6:20  p.  m. — Dr.  John  T.  Miller,  "Human  Na- 
ture Around    the   World." 

8:35   p.   m. — Velma  Wood,   concert   pianist. 

7:00  p.  m. — Paul  Howard's  Quality  Seren- 
ade ra, 

8:00  p.  m. — Screen  Artists'  Quartet,  Km  him 
Kimmel,    sopi  a.no. 

9:00   p.   m. — Gertrude   Koehrlngj,   contralto 

10:00  p.  m. — Azure  Musk'  I'lun  •  L:  rice  IU;s- 
sell,  blues  singer;  Betty  Colston  und  Bill 
Pa  rker,    Bather    Walker,   pianist. 

A\  cdufMdny.  January  ft 

10;on  to  10:20  a.  m. — Face  and  Scalp  Hygiene 

bv  Georgia   O.   George. 
10:20  to  10:40  a.  m.— Talk   on  Child  Training 

by  Agnes  White. 
l"   in     to     11:00    a.    m. — Betty    Crocker,    Gold 

Medal    Flour    Home    Service    Talks. 
11:10    to    11:30    a.    m. — Food    Talks    by    Agnes 

White. 
5:30   p.    m. — Matinee    program. 
6:00    p.    m.-KFl    Ntghtlv    Doings. 
6:10  p.   m. — KFI    Radio  Travel   Guide 
6:20  p.   m.— KFI    Rndlotorlal    Period 
6:36    p,    m. — Vesl    Pockel    Period. 
7:00   p,   m. — Ray    Fisher's   Ot  iglnal   Vlctoi 
?;80     p.     in— Nick     Harris,     Detect!  v.-     Si 
B:00  p,   m. — California  Petroleum  Corporation 

l  'rog  i  am—  -V  h  g  In  ia    Flohi  i. 
B:00    p.   m. — Semi -classical   hour. 
10:00     p.     m.  —Sunset    Instrumental    Quartet— 

Dorothy  Ruth  Miller,  pianist;  Ernest  Hur- 
ley, tenor. 

ThurMday,  January  0 

|:80  p.  m. — Sebastian's  Cotton  Club  Orchestra 
6  ho   p,   ni. —  KFI   Nightly    Doings. 
B  i"    p.    m. — KFI    Radio   Travel   Guide. 
.     p,    m. —  KFI    Radiotorlal    Period 

tlan's  Cotton  Club  orchestra 
I  00    p,   m. — Program   by   University   of  South- 

ern  California. 
8:00  p.  m. — KFI  Drama  Hour. 

p    m. — Leslie  Adams  and  Dean  Metc-alf. 
10:00   p.   m. — Johnston    &    Farrell's    Musi 

Hour— Direction  of  Gene  Johnston,  with 
Jim,  Jack  and  Gene  Trio,  including  the  five 
bad  boys. 

Friday.  January  7 

10:00   to  10:20  a.   m. — Face  and  Scalp   Hygiene 

by  Georgia   O    George. 

m. — Talk   on   furnishing   for 

the    home    hv    Agnes    White. 
10:40    to    11:00    a.    m. — Betty    Crocker.     Gold 

M*  il.n    Home   Service   Talks. 
11:10  to  11:30 — Food  Talks  by  Agnes  White. 

am. 
1:00   p.   m. — KFI    Sightly    Doings. 


6:10   p.   m. — KFI   Radio  Travel   Guide. 

6:20    p.    m. — KFI    Kadioto.ial    Period. 

6:35   p.    m. — Vest   Pocket   Period. 

7:00  p.  m. — Program  by  Paul  Roberts. 

7:30  p.  m. — Felipe  Delgado,  Media  Hora  Es- 
pagnola. 

S:uu  p.  in. — Aeolian  Organ  Recital — Alex  Reil- 
ly  at    the    console. 

9:00   p.   m. — Alma   Fiances   Gordon,  contralto. 

10:00  p.  m.— Packard  Ballad  Hour;  J.  Maui  ice 
Woods,  baritone. 

10::io  p.  m.  —  Packard  Ballad  Hour — Edna 
Bilea;   J.   Maurice   Woods,   Baritone. 

Saturday,  January  S 

5:30   p.   m. — Billy  Cox  and  his  Angeleno  Ag- 

gravatoi  s. 
6:00    p.    m. — KFI   Nightly   Doings. 
6:10    p.   m. — KFI   Radio   Tiavel  Guide. 
6:20   p.   m. — Radiotorial  Period. 
6:35  p.  m. — Vest  Pocket  Period. 
7:00    p.    m. — lnsti  umental    music. 
8:00  p.  m. — Mission  Bell  Orchestra;  Chico  De 

Verde,  director,   Eva  Olivotti,  Ray  Harmon 

on  a  piog  am  by  the  Los  Angeles  Soap  Co. 
9:00  p.  m. — Popular  Program. 
10. uu     p.     m. — r-ncKa.  d     iiadio     Club  —  Esther 

Walker,  pianist;   Ruth  Davis,  biues  singer; 

Helen  Guest. 
11:00    p.    m.— KFI    Midnight    Frolic. 


KNX— L.   A.   EVENING   EXPRESS, 
LOS  ANGELES— 337 

Daily  Cxcept    Sunday 


7:30  a.  n 
8:00    a.    i 

prayer. 
8:55  a.  r 
9:00  a.  n 
10:30  a.  m.- 

day  and 
12:00  m.— 
2:00    p.    m. 

day. 
4:55   p.   m 
5:30    p.    rr 
6:00  p.   m 
6:16    p.    m.- 
6:30    p.    m. 


—KNX    Morning   Gym. 

. — Inspirational    talk    and    morning 

— Time   Signals. 
— Shopping    News. 
— Household  Economics  except  Fri- 
Satui  day. 

George    Redmond's    Orchestra. 
. — Musical    progi am — except    Satur- 

— Market  reports. 

— Geoige    Redmond's   Orchestra. 

—The  Town  Tattler. 

W.    F.    Alder   Tiavelogue. 

Atwater   Kent   orchestra. 


Sunday,  January  2 

10:00  a.  m. — 1st  Presbyterian  Church  of  Hol- 
lywood. 

2:00  to  4:00  p.  m. — Musical  program. 

6:30    p.    in. —  t  i.  si    L)  nlui.  lan    Li.«.rc.i.' 

7:00  p.  m. — 1st  Presbyterian  Church  of  Holly- 
wood. 

8:00    p.    m. — Concert    Orchestra. 

9:00    p.   m. — Feature   Progi  am. 

Monday.  January  3 

B:00  p.  m. — First  Presbyterian  Church  of  Hol- 
ly wood. 
1:00    p.    m. — Little   Jean. 
7:00   p.   m. — Courtesy   program. 
7:30   p.   m. — P.aykt. 
8:00  p.  m. — Courtesy  program. 
9:00    p.    m. — Courtesy    prog.  am. 
11:00    p.    m. — tius    Ainheim's    Orchestra 

Tuesday*    January    -I 

3:00  p.  m. — Combined  program  by  Police  and 

Fire  Depts. 
4  ;00    P.    ni. — Louise    Howatt,   contralto 
p,   m. — Courtesy   program. 
m. — Featuie  piogiiim. 
8:00  p.  m. — Feature  program. 
9:00   p.   m. — Courtesy   program. 
10:00   p.   m. — Gus   Arnheim's   Orchestra 

W  rdnrxday,  January  5 

4:00   p.    m. — Talk   on   care   of  children. 
7:00  p.  m — Courtesy  piogram. 
p.    m. — Feature    program. 


8:00 


-Cru»tesy    p  rg   am. 


9:00  p.  m. — Feature  program 
nx— Feat 

11:00    p.    m. — Gus 


j,vv    %l.    ill. 1    cafcuiw    |ji  vb><*>». 

10:00  p.   m. — Featuie  p.og.am. 

'■•      Ainheim's   Orchestra. 


Thursday.  January  0 

11:00  a   m. — Nature   talk. 

7  on  p.  m. — Oigan  reclial  by  Fred  Scholl. 

8:00  p.   m. — Corduroy  Tire  Co..   Inc.  Courtesy 

progi  am. 
9  00   to   10:00  P    m. — Feature  program. 
10:00    p.    m. — Musical    program. 
11:00    p.    m. — Gus    Arnheim's    Orchestra 

Friday.  January  7 

3  00    p.    m.— Musical    p*-og-am. 

p.  m. — Boy  Scouts'  Musical  Program. 

p,    m. — Feature    program. 

p     m. — Feature    program. 
9  ;00    p.    m. — Courtesy   program. 

p.    m. —   Feature    piogram. 
1100    p.    m. — Gus    Arnheim's   Orchestra 


Saturday,  January  S 

3:00  p.  m. — 1  he  Town  Crier  of  the  Day  and 
his   pals. 

7:uu   p.   iu. — Stories  of   insect  life. 

7:16  p.  m. — Announcement  ot  Sunday  ser- 
vices of  the  leading  Los  Angeles  churches. 

7:30    p.    m. — Coui  lesy    piogiani. 

8:00    p.    m.— Featuie    program. 

9:00    p.    m. — Feature   progi  am. 

10:00    p.    m. — Gus    Arnheim's    Orchestra. 

11:00  p.  m. — Saturday  night  frolic  from  the 
studio   of   KNX. 


KFWB— WARNER  BROS.t  HOLLY- 
WOOD—252 

Sunday,  January  2 

9:00   to    11:00    p.   m. — Warner   Bros.   Frolic. 

Monday,  January  3 

6:00  to  6:00  p.  ni.— Children's  Hour. 

b:uu    to   r(  :uu    p.   m. — uiuiiur  Hour  Concert. 

7:00  to  7:50  p.  m.  —  Announcements  inter- 
spe  sed    with    musical    numbers. 

7:50  to  8:00  p.  m. — News  items. 

ti:uo  to  9:uu  p.  m. — Prog. am  featuring  Ken- 
neth  Gillum,    popular   songs. 

9:00  to  10:00  p.  m.— Bill  Hatch  and  His  Or- 
chestra. 

10:iu  p.  m. — Warner  Bros.  Frolic. 

Tuesday,   January  4 

5:00  to  6:00  p.  m. — Children's  Hour. 

t»0J   lo    7:t,u   p.    in. — juinner   hour   concert. 

7:00  to  7:30  p.  m.  —  Announcements  inter- 
snei  sed    with    musical   numbei  s. 

7:30  to  8:00  p.  m. — Program  featuring  Fran- 
ces St.  George,   blues. 

8:00  to  8:10  p.  m. — News  Items. 

8:10  to  9:10  p.  m. — Program  featuring  Ken- 
neth Gillum. 

9:10  to  lu:l0  p.  m. — Bill  Hatch  and  his  Or- 
chestra. 

10:10  p.  m. — Warner  Bros.  Frolic. 

Wvdnexday,  January  5 

6:00    to   6:00   p.  m. — Children's  Hour. 

(>:(Ji)   to   7:lU   p.    m. — limner   hour   concert. 

7:00  to  7:30  p.  m. — Thirty  minutes  of  sun- 
shine. 

7:0u  to  7:50  p.  m.  —  Announcements  Inter- 
spe  sed    with   musical   mimbeis. 

7:50  to  8:00  p.  m. — News  Items. 

8:00  to  9:00  p.  m. — Program  featuring  June 
Parker. 

9:00  to  10:00  p.  m. — Bill  Hatch  and  his  or- 
chestra. 

10:00  p.  m. — Warner  Bros.  Frolic 

Thursday.  January  0 

6:00  to  7:00  p.  m. — Dinner  Hour  concert. 

7:00  to  7:50  p.  m.  —  Announcements  inter- 
spe:  sed    with    musical    nnmheis. 

7:50   to  8:00   p.   m. — News  Items. 

8:00  to  9:00  p.  m. — Bill  Hatch  and  his  orches- 
tra. 

9:00  to  10:10  p.  m. — Warner  Bros.  Trio. 

10:10  p.  m. — Warner  Bros.  Frolic. 

Friday,  January  7 

6:00  to  7:00  p.  m.— Dinner  Hour  concert. 

7:00  to  7:50  p.  m.  —  Announcements  inter- 
spc  sed    with    mus'ral    numbers. 

7:50   to  8:00   p.  m. — News   Items. 

8:00  to  9:00  p.  m. — Babe  Brown  and  his  uku- 
lele. 

9:00  to  10:00  p.  m. — Bill  Hatch  and  his  or- 
chestra. 

10:00    p.    m. — Warner   Bros.   Frolic. 

Saturday.  January  8 

6:00  to  7:00  p.  m. — Dinner  Hour  Concert. 

7:00  to  B:00  p.  m.  —  Announcements  inter- 
noeised  with   musical   numbers. 

8:00  to  9:00  p.  m. — Program  featuring  Ray 
Kellogg  and  Bill  Hatch,  violin  and  piano. 

9:00  to  10:00  p.  m.— Bill  Hatch  and  his  or- 
chestra. 

10:00  to  11:00  p.  m. — Warner  Broa  Frolic* 


KJR— NORTHWEST  RADIO  SERVICE  CO- 
SEATTLE— 384.4 
Sunday,   January  2 

11:00  to  12:30  p.  m.— Church  Service, 
7:45  to   8:00  p.  m. — Organ   recital. 
8:00    to   9:15    p.    m. — Evening   Service. 
9:15  to  10:45  p.  m. — Orchestra  under  direction 
of   Henry   Damskt. 

Monday,  January  3 

10:00  to  10:3"  a.  m. — "What  to  prepare  for 
tonight's  dinner." 

10:X0   to    11:S0   a.    m. — Musical   Program. 

12:00  m. — Time  Signals. 

5:40  to  6:00  p.  m. — New  York  Stock  quota- 
tions. 

6:00   p.   m. — Time  Signals. 

6:05  to  6:10   p.  m. — Weather   reports. 

6:10   to   6:30   p.    m. — KJR   News   Items. 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


January  1, 1927  i 


8:30  to  10:00  p.  m. — KJR  Studio  Program. 

10:00  p.  m. — Time  Signals. 

10:00  to  11:00  p.  m. — Dance  music. 

Tuesday,   January  4 

10:00   to  10:30  a.   m. — Post  Intelligencer  Talk. 

10:30   to   11:30  a.   m. — Musical  Program, 

12:00  m. — Time  Signals. 

5:40  to  6:00  p.  m. — New  York  quotations. 

6:00  p.  m. — Time  Signals. 

6:05  to  6:10  p.  m. — Weather  reports. 

6:16  to  6:30  p.  m. — KJR  News  Items. 

8:30  to  10:00  p.  m. — Studio  program. 

10:00  p.  m. — Time  Signals. 

Wednesday,  January  5 

10:00  to  10:30  a.  m. — Post  Intelligencer  Talk. 

10:30   to   11:30  a.   m. — Musical   Program. 

12:00  m. — Time  Signals. 

3:00    to   4:00   p.   m. — Musical   program. 

5:40  to  6:00  p.  m. — New  York  Stock  quotations 

6:00    p.    m. — Time   Signals. 

6:05   to  6:10  p.  m. — Weather  reports. 

6:15  to  6:30  p.  m. — KJR  News  Items. 

10:00  p.  m. — Time  Signals. 

9:00  to  11:00  p.  m. — Dance  music. 

Thursday,  January  0 

10:00  to  10:30  a.  m. — Post  Intelligencer  Talk. 
10:30   to   11:30  a.   m. — Musical  Program. 
12:00  m. — Time  Signals. 

6:40    to   6:00   p.    m. — New   York    Stock  quota- 
tions. 
6:00  p.  m. — Time  Signals. 
6:05    to   6:10    p.    m. — Weather   reports. 
6:10    to   6:30   p.   m. — K.1R  News   Items. 
8:30   to   10:00  p.  m. — Studio  program. 
10:00   p.    m. — Time    Signals. 
11:00    p.    m. — Dance   Music. 

Friday,  January  7 

10:00  to  10:30  a.  m. — Post  Intelligencer  Talk. 
10:30   to   11:30   a.    m. — Musical   Program. 
12:00  m. — Time  Signals. 
3:00  to  4:00  p.  m. — Musical  program. 
5:40    to   6:00   p.   m. — New   York    Stock   quota- 
tions. 
6:00   p.   m. — Time   Signals. 
6:05    to   6:10   p.   m. — Weather   reports. 
6:15   to    6:30  p.   m. — KJR  News  Items. 
8:30   to   10:00   o.   m. — K.IR   Studio  Program. 
10:00  p.  m. — Time  Signals.     . 

Saturday,  January  S 

10:00  to  10:30  a.  m. — Post  Intelligencer  Talk. 
10:30   to   11:30   a.   m. — Musical   Program. 
12:00  m. — Time  Signals. 

6:40    to    6:00   p.    m. — New  York   Stock   quota- 
tions. 
6:00    p.   m. — Time   Signals. 
6:05   to   6:10  p.  m. — Weather  reports. 
6:10  to  6:30  p.  m. — KJR  News  Items. 
10:00   p.    m. — Time   Signals. 
9:00  to  12:00  p.  m. — Dance  Music. 


KOA— GENERAL  ELECTRIC,  DENVER 

— 322.4 — (Mountain   Time) 

Sunday,  January  2 

11:00    a.    m. — Service   of   St.   John's  Episcopal 

cathedral. 
5:00    p.  m. — Vesper   Service. 
7:30  p.   m. — Evening  song  service. 

Monday,  January  3 

11:45  a.  m. — Weather,   road  reports. 

12:15  p.   m. — Organ  Recital. 

6:00   p.  m. — Stocks,   markets,   livestock. 

7:30  p.  m. — Children's  hour. 

8:00  p.   m. — Instrumental   program. 

8:15  p.  m. — Studio   program. 

Tuesday,   January   4 

13:45   a.  m. — Weather,  road  reports. 

12:15  p.  m. — Organ  Recital. 

3:15  p.   m. — Talk. 

3:30  p.  m. — Matinee  for  housewives. 

4:30  p.  m. — Question  Box. 

4:45   p.   m. — Fashion   review. 

6:00   p.   m. — Stocks,  markets,   livestock. 

7:30  p.  m. — Farm  question  box. 

8:30  p.  m. — Ray-O-Vac  Twins. 

9:00  p.  m. — Instruction  In  Auction  Bridge. 

Wednesday,  January  5 

11:45   a.  m. — Weather,  road  reports. 

12:15  p.   m. — Organ  Recital. 

6:00   p.   m. — Stocks,   markets,   livestock. 

6:27  p.  m. — National  Farm  Radio  Council  talk 

7:30  p.  m. —  Wynken,  Blynken  and  Nod. 

8:00  p.  m.- — Instrumental  program. 

8:15   p.   m. — Studio  program. 

10:00  p.  m. — Ray-O-Vac  Twins. 


Thursday,  January  0 

11:45  a.  m. — Weather,  road  reports. 

12:15  p.  m. — Organ  recital. 

3:15  p.  m. — lalk   "Care  ui    the  Eyes." 

3:30  p.  m. — Matinee  for  housewives. 

4:30  p.  m. — Culinary  hints. 

4:45    p.    m. — Fashion    review. 

6:00  p.  m. — Stocks,  markets,  livestock. 

Friday,  January  1 

11:45  a.   m. — Weather,  road  reports. 

12:15  p.  m. — Instrumental  Concert. 

1:00    p.    m. — Organ    Recital. 

3:16   p.   m. — 'lalK   "Cart;   ot    the   Eyes." 

3:30  p.  m. — Matinee  for  housewives. 

4:3U   p.    m. — Question    Box. 

4:45   p.  m. — Fashion   Review. 

6:00    p.    m. — Stocks,    markets,    livestock. 

7:00  p.  m. — "Aggie  Kickof'fs,"  Extension  Ser- 
vice. 

7:30  p.  m. — Preview  of  International  Sunday 
school  lesson. 

S:oo   p.   m. — Instrumental    program. 

8:15    p.    m. — Studio   prog!  am. 

9:30  p.   m. — "The  Christmas  Carol." 

Saturday,  January  S 

10:30    a.    m. — Service   of   St.   John's   Episcopal 

Cathed  al. 
12:15  p.   m. — Organ  Recital. 
10:30   p.   m. — Dance  program. 


KRE— DAILY   GAZETTE,   BERKELEY— 256 

Sunday,  January  2 

10:00  to  11:00  a.  m. — Church   Service. 
6:30    to   7:30  p.   m. — Pinner  Concert. 
8:15   to  9:00  p.   m.- — Social  concert. 

Monday,  January  3 

11:15    a.    m. — Physical    exercises    for    women. 

5:30  p.   m. — Current  news. 

8:00   to   10:00  p.  m. — Studio  program. 

Tuesday,   January   4 

11:15  a.  m. — Physical   exercises  for  women. 

5:30    p.    m. — Current    news. 

9:00   to  10:00  p.  m. — Studio  program. 

Wednesday,  January  5 

11:16  a.  m. — Physical  exercises  for  women. 
5:30  p.  m. — Current  news. 

Thursday,  January  C 

11:15   a.  m. — Physical   exercises  for  women. 

5:30   p.  m. — Current   news. 

8:00    to    10:00   p.    m. — Studio   program. 

Friday,  January  7 

11:15  a.  m. — Physical  exercises  for  women. 

5:30   p.   m. — Current  news. 

9:00   to   12:00   p.   m. — Dance  program. 

Saturday,  January  8 

11:15   a.   m. — Physical    exercises   for  women. 

5:30   p.    m. — Current   news. 

8:00  p.  m.  to  1:00  a.  m. — Dance  program. 


At  Elder  Gallery 

The  lecture  season  in  the  Paul  Elder 
Gallery  following  the  holiday  intermis- 
sion will  be  opened  by  Axton  Clark, 
Saturday  afternoon,  January  8th,  at 
2:30  o'clock,  with  a  review  of  "Sex, 
Literature,  and  the  Family."  He  will 
discuss  two  books  recently  published  ; 
namely,  "Sex  Expression  in  Litera- 
ture," by  V.  F.  Calverton,  and  "The 
Book  of  Marriage,"  a  symposium  by 
various  authors,  led  by  Count  Keyser- 
ling.  Mr.  Clark,  whose  interests  are 
both  literary  and  philosophical,  will 
consider  these  books  in  the  light  of  the 
general  problems  raised  in  this  day  and 
age  by  the  so-called  "new  freedom" 
that  is  so  strongly  affecting  our  habits 
and  our  attitudes,  our  valuations  and 
our  institutions. 


PLEASURE'S  WAND 

(Continued  from  Page  7) 

"Nights  of  Love",  with  an  all-star  cast 
including  Julene  Carten,  Helen  Ruth, 
(Chester  Bright  and  John  Torina;  the 
madcaps  of  mirth,  William  and  Joe 
Mandel  in  "Quiet,  Please";  and  Owen 
McGiveney,  the  distinguished  protean 
actor  presenting  "Bill  Sikes,"  a  quick- 
change  dramatic  episode  from  Dickens. 
The  other  feature  acts  will  include 
the  come jy  su'prise  of  the  season,  "The 
Wager,"  which  contains  a  laugh  a  sec- 
ond;  Lady  Oden-Pearse,  S.S.R.A.M., 
an  English  Noblewoman,  who  has  been 
acclaimed  as  one  of  the  leading  Royal 
Violinists;  Toe  and  Willie  Hale  in  "Bits 
of  Vaudeville";  and  another  act  to  be 

announced  later. 

*     *     * 

Golden  Gate 

New  Year's  week  at  the  Golden  Gate 
theater,  which  opens  with  the  Satur- 
day matinee,  will  be  one  gala  ho'iday 
bill  headed  bv  Jerry  and  her  Baby 
Grands,  a  modern  piano  revue  with  a 
company  of  twenty  people.  Geraldine 
Valliere  directs  the  act.  with  Mollie 
Klinger  and  Florence  Kingsley  fea- 
tured players. 

Clarabelle  Barrett,  world's  champion 
long  distance  swimmer,  is  on  the  pro- 
gram. The  Hamilton  S'.sters  and  Flor- 
dyce  offer  "Play  Time,"  a  singing  and 
dancing  patter.  Cosica  and  Verdi,  mu- 
sicians and  comedians,  give  "Stringing 
Comedy,"  and  the  Kilaros,  Japanese 
acrobats,  fill  the  bill. 

The  Golden  Gate  picture  this  week  is 
"Midnight  Lovers,"  a  comedy  of  mar- 
ried life,  starring  Anna  Q  Nilsson  and 
Lewis  Stone,  with  Chester  Conklin  in 
an  important  role. 

Granada  *     *     * 

The  Granada  theater  offers  "Hotel 
Imperial"  as  its  screen  attraction  dur- 
ing New  Year's  week,  with  Pola  Negri 
the  star.  James  Hall  is  in  supporting 
role  as  a  young  spy.  This  picture  is  a 
drama  of  strong  emotion  and  love, 
filmed  against  an  unusual  background 
of  wartimes. 

The  Jack  Partington  stage  attraction 
will  be  another  musical  act  set  in  at-  ' 
tractive  and  elaborate  scenes,  with 
Eddie  Peabody,  the  musical  magnet, 
twanging  his  banjo  and  playing  the 
kind  of  music  one  remembers  for  many 
a  day.  Peabody's  programs  are  of  high 
musical  standards  as  well  as  peppy 
enough  to  suit  the  lovers  of  genuine 
jazz.  Partington  has  outdone  himself 
for  the  holiday  stage  revue  with  hand- 
some girls  and  colorful  costume;  strik- 
ingly displayed. 

*     *     * 

Pantages 

James    J.     Corbett,     former    heavy- 
weight champion,   is  the   headliner  at 
(Continued  on  Page  19) 


January  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


TRAVEL  TID-BITS 

By  Ernest  F.  Rixon 

The  New  Italian  Steamship  "Roma" 

HER  33,000  tons,  a  length  of  709  feet,  a  breadth  of  83.5,  a 
height  of  30  from  the  keel  to  the  bridge,  a  speed  of  22 
miles  per  hour,  developed  from  four  turbines,  make  the 
•Roma"  a  real  leviathan  of  the  Italian  Merchant  Marine. 

She  is  9,000  tons  bigger  than  the  "Duilio,"  which  up  to 
the  present  has  been  the  largest  Italian  liner,  and  she  pos- 
sesses the  same  fine  qualities  fitting  her  for  the  sea,  the 
same  elegance  and  comfort  even  to  the  smallest  detail,  the 
same  perfect  attendance. 

The  13  water-tight  compartments,  the  longitudinal  water- 
tight deck  and  double  bottom  running  through  her  whole 
length,  assure  her  strength  and  make  the  "Roma"  unsink- 
able.  A  magnetic  compass,  a  gyroscopic  compass,  a  self- 
steering  gear,  loud-speaking  telephones,  appliances  for  sub- 
marine signalling,  and  the  ultra-powerful  wireless  system, 
together  with  the  36  life-boats  capable  of  accommodating 
more  than  the  total  number  of  persons  on  board,  afford  the 
passengers  the  greatest  guarantee  of  safety. 

The  artist  drew  his  inspiration  for  his  work  from  the 
greatest  models  of  two  golden  periods  of  Italian  Art:  the 
Renaissance  and  the  Rococo,  and  while  adapting  them  to 
the  necessities  of  comfort  on  board,  preserved  the  spirit  of 
them,  so  that  Italian  Art  cheers  the  passenger  from  the 
commencement  of  his  voyage  and  accompanies  him  on  the 
return  journey  with  the  sweetness  of  its  memories. 

On  deck  B  there  is  the  magnificent  series  of  Saloons, 
which,  covering  a  length  of  330  feet,  alternate  the  austere 
forms  of  the  End  of  the  Fifteenth  Century  with  the  lively 
ornamental  traceries  of  the  Eighteenth  Century. 

From  bow  to  stern  there  are:  the  Entertainment  Saloon, 
with  its  mirrors  and  gildings;  the  Grand  Vestibule,  with 
the  four  adjacent  Galleries,  a  triumph  of  simple  architec- 
tural forms  and  of  exquisite  color  and  ornamental  details: 
the  Dining  Saloon  of  complex  ami  ample  proportions;  the 
Entrance, 'of  solid  Renaissance,  the  Reading  and  the  Chil- 
dren's room.  On  the  deck  above,  there  are  the  Bar,  the 
Winter  Garden  and  the  Summer  Garden,  decorated  on  Fif- 
teenth Century  lines,  pleasingly  adapted  to  the  purpose  of 
the  different  rooms. 

The  union  of  Art  with  comfort  has  been  even  more  ad- 
mirably successful  in  the  case  of  the  cabins  of  the  luxe  ac- 
commodations, to  which  access  is  afforded  by  magnificent 
Stairways  or  by  lifts.  Large,  light,  and  well  ventilated, 
with  the  walls  covered  with  damask  or  carvings,  whilst 
preserving  in  the  form-  all  the  essence  of  the  past,  these 
cabins  substantiall)  afford  all  the  comfort  of  the  most  exact- 
ing  ol  passengers. 

A  verandah  of  5150  square  feet  and  a  promenade  of  12.600 
square  feet  on  deck  B  :  one  of  6200  on  deck  A.  in  addition  to 
the  whole  upper  deck,  give  the  greatest  possibilities  tor  ex- 
ercise and  rest  on  a  -pace  exceeding  26,000  square  feet 
On  the  large  spaces  on  the  upper  deck,  there  are  the  favor- 
ite games  of  the  North  American  passenger. 

The  concerts,  the  brilliant  dancing,  the  evening  cinema, 
the  Information  Bureau  with  its  tourist  service,  the  Art 
Shop,  the  photographic  equipment  and  service  with  dark 
room,  the  daily  newspaper  printed  on  board,  the  reading 
trmm  with  n<->on -ines  in  the  different  laneuaees  :>nd  the 
rich  library  with  books  on  Italy  under  all  aspects,  afford  the 
passenger  numerous  forms  of  recreation. 


the  esplanades  at  Monte  Carlo,  San  Sebastian,  Nice  and  other 
famous  European  watering  places. 

The  Mayor  also  s.atecl  that  work  would  also  commence, 
in  the  near  future,  on  the  paving  of  Water  Street  and  Pacific 
Avenue.  "The  Water  Street  work  has  already  been  ordered 
and  will  be  completed  during  the  coming  months,"  stated  Ker- 
rick.  "It  is  our  hope  and  expectation  that  the  entire  paving 
program,  including  the  Esplanade  and  Pacific  Avenue  will  be 
completed  before  the  advent  of  another  summer  season." 
*     *     * 

Hundreds  of  Santa  Cruz  boys  and  girls  are  getting  ready 
to  take  part  in  the  New  Year's  day  dip  in  the  ocean,  which  will 
be  the  opening  special  fea'.ure  of  this  year's  Santa  Cruz  Flower 
Show  and  Baby  Parade,  January  1  and  2.  The  dip  will  take 
place  at  2  :00  p.  m.  on  New  Year's  day,  Saturday,  January  1. 
Motion  picturemen  from  the  news  weeklies  will  be  on  hand  to 
film  the  unique  mid-winter  event. 


News  from  Santa  Cruz 

w   ■'    r>n  rv>v<ne  t|)P  Fcn|f>n*rV.   fames  drive  fronting  the 

equallv  famous  beach  at  Santa  Cms,  will  start  soon,  predict* 

Mavor  W.  O.  Kerrick.     When  comple  e  1  the  Esplanade  will 

be  one  of  the  most  beautiful  drives  in  the  state,  comparing  with 


INVESTMENTWTRADING  COUNSEL 


SUTRO  &  CO. 

Established  1858 

410  Montgomery  St.,  504  Oakland  Bank  Bldg., 

San  Francisco  Oakland 

Members  San  Francisco  Stock  and  Bond  Exchange 


Escorted  and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 


ESTABLISHED   1»71 


ERNEST  F.  RIXON,  general  cAgent 

544  Market  Street,  San  Francisco,  Cal. 
Telephone  Sutter  2342 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  1, 19! 


THE  Public  Relations  Department  of  the  National  As- 
sociation of  Credit  Men  has  always  made  a  very  con- 
servative and  painstaking  summary  of  economic  conditions 
Speaking  of  the  immedia'e  prospect,  from  the  point  of  view  o 
the  credit  man,  it  says  that  there  is  nothing  in  any  pessimistic 
prediction  of  depression.  Bank  deposits  have  shown  a  notable 
increase  toward  the  close  of  the  year. 


— The  improvement  in  transportation  facilities  is  one  of  th< 
most  marked  achievements  of  recent  months.  The  result  ha 
been  a  greater  earning  capacity  on  the  part  of  the  transporta 
tion  companies,  owing  to  the  economic  handling  of  freight  an 
the  institution  of  economies  which  have  at  the  same  time  cu 
down  operating  expenses. 

*     *     * 

— In  a  recent  issue  of  the  "Outlook"  is  a  story  of  a  negro 
preacher  who  said  to  his  congregation:  "Brethren,  we  must  do 
something  to  remedy  the  status  quo."  "Brudder  Jones,  what 
am  de  status  quo  "  asked  a  member.  "Dat,  my  Brudder,"  re- 
plied the  preacher,  "am  de  Latin  for  de  mess  we'se  in." 


— Litigation  is  pending  over  the  ownership  of  the  making  of 
"glass  shots"  in  moving  pictures.  Attorney  Hazlehurst,  who 
bought  the  patents  to  the  methods  of  making  these  "glass 
shots,"  is  asking  for  an  accounting  from  the  various  studios 
which  have  taken  up  the  methods,  as  he  claims,  without  the 
necessary  right. 

*     *     * 

— Truffles  are,  for  some  reason  or  other,  becoming  more 
and  more  scarce,  and  the  trained  pigs  of  the  Dordogne  de- 
partment of  France  are  face  to  face  with  hard  times.  These 
pigs,  whose  sole  reason  for  being  is  their  skill  in  discovering 
truffles,  are  now  seriously  menaced. 


—The  California  District  Forest  Service  is  out  with  a  state- 
ment regarding  the  fires  of  last  year.  Something  should  be 
done  to  meet  this  condition  which  is  serious  beyond  all  pro- 
portion, for  the  community.  Thus  there  were  1,662  different 
fires,  which  cost,  in  order  to  suppress,  $565,136.  Sixty-eight 
per  cent  of  these  fires  were  entirely  due  to  human  carelessness. 
The  extent  of  the  fires  may  be  judged  from  the  fact  that  they 
covered  584,601  acres. 

*  *     * 

— Among  the  activities  of  the  Southern  Pacific  during  the 
last  few  weeks  has  been  the  making  of  Christmas  puddings 
in  which  the  company  has  been  so  successful  that,  according 
to  the  Bureau  of  News  of  that  organization,  "they  have  brought 
a  flood  of  requests  for  the  recipe." 

*  *     * 

—About  $200,000,000  last  year  is  the  amount  of  loss  in  the 
petroleum  industry  of  the  United  States,  due  to  water-in-oil- 
emulsions.  These  form  in  any  field  where  water  is  produced 
with  oil,  whether  such  water  exists  in  the  oil-sand  itself  or 
enters  the  hole  from  the  strata  above  or  below  the  producing- 
sand.  v  s 

*  *     * 

—England  is  wrestling  with  the  problem  of  finding  an  easily 
ignitable,  smokeless  fuel  for  open-grate  fires.  The  crowded 
populations  in  the  cities  have  made  the  essential  requisite  of 
smokelessness.  The  economic  waste  in  transporting  large  quan- 
tities of  coal  in  bulk  is  about  to  be  met  by  scientific  ingenuity 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,  1968 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  c;  "xer  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
JUNE  30th,  1926 

Assets $109,430,478.72 

Capital,  Reserve  and  Contingent  Funds 4,400,000.00 

Employees'    Pension    Fund     over    $557,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAICHT  STREET  BRANCH Hainht  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  UUoa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4%)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Branch  Office  Pacific  Coast  Department 

Walter  W.  Derr,  Manager 

105  Montgomery  St.  San  Francisco,  Calif 


Snn  Frnnclaco.  Calif. 
4-4-J  lljirki-l  Street 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:  TORONTO.  CANADA 
Pnld  Up  Cnpifnl  $20,000,000  $20,000,000  RrnerTe  Fund 

All  Kinds  of  COMMERCIAL  BANKING  Transuded 
STERLING  EXCHANGE  Bought.  FOREIGN  and  DOMESTIC 
CREDITS  Issued.  CANADIAN  COLLECTIONS  enVcted  promptly 
and  at  REASONABLE  RATES.  OVER  COO  BRANCHES  THRU- 
OUT  CANADA,  and  at  LONDON,  ENG.;  NEW  YORK;  PORT- 
LAND,    ORE.;     SEATTLE,     WA.PH.;     MEXICO     CITl,     MKA.1CO. 

San  Francisco  Office:  4S0  California  Street 
BRUCE  HEATHCOTE  W.  J,   I  ill   I,  I  11A11D 

Manager  ANKt.  Mauaicer 


Compensation,    General    Liability,    Plate    Glass,    Accident    and 
Health,   Fidelity  and   Surety,   Burglary,  Automobile   Insurance 


Western  Pipe  &  Steel  Co.  of  California 

Manufacturer*  of 

RIVETET>     STEET,     PTPE.     TANKS.     Cn/VERTS,     rFASTOCKS 

l'l.UMES.  GVSllOLDEItS,   SMOKESTACKS,  ETC. 


Low  Anircle*.  Cnllf. 
17  Smilu  l-*e  Awn  no      f 

■-- 4 


THE  HOMER  SYSTEM 

ACCOUNTANTS  -  AUDITORS  -  COLLECTORS 

Supervis-lon  of  C.  P.  A. 

Excellent  Legal  Connections 

Financial  Statements,  Balance  Sheets,  Tax  Reports,  Book- 
keeping Systems;  Bonded  collectors  of  Bad,  Doubtfu'l,  Slow 
Accounts  ;  Notes  Vigorously  Prosecuted. 

DeYounc  Building,  San  Francisco,  Calif. 
Phone  Garfield  2024 


W.  W.  HEALEY 
NOTARY  PUBLIC— INSURANCE  BROKER 


2«8    Crocker   Bull.Iinc    (Opposite    Palace    Hotel)     Su 
^ Phone  Kearny  391 


n   Franclaco 


1!  muary  1, 1927 


% 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


Pacific  Edge  water  Club 


!i 


San  Francisco  is  to  have  a  new  and  exclusive  club  to  add 
j  the   list   of   attractions   that   brings   travelers   to   this   city 

oni  all  parts  of  the  world.    The  new  club  has  been  chris- 

ned  the  Pacific  Edgewater  Club  because  of  its  chosen  site 
n  the  Great  Highway  overlooking  the  Pacific  Ocean. 
luilding  Plans  are  being  prepared  by  Miller  and  Pflueger, 
rchitects,  whose  national  fame  has  been  increased  by  San 
'Ancisco's  27-story  Telephone  Building. 

Exterior  plans  of  the  $2,000,000  Pacific  Edgewater  Club 
ave  been   completed,  according  to  Timothy   L.   Pflueger, 

ho  said  that  work  is  now  progressing  on  design  and  ac- 
ommodations  of  the  interior  of  the  eight-story  building. 

San  Francisco,  as  the  first  city  of  California  and  as  the 
ntrance  to  the  Orient,  has  been  symbolized  in  the  archi- 
jcture  of  the  club  building.  Early  California  architecture 
as  been  elaborated  by  use  of  designs  from  the  palaces  of 
pain,  which  in  the  days  of  its  world  power  drew  artists 
■om  France,  Italy  and  the  Orient  to  beautify  the  mansions 
f  the  wealthy.  An  atmosphere  of  cosmopolitan  culture  will 
featured  in  the  decorations  of  the  Pacific  Edgewater 
'lub. 

Broad  terraces  have  been  planned  for  the  third  and 
eventh  floors  of  the  building  to  provide  promenades  and 
ea  gardens  from  which  to  view  the  panorama  of  the  Pacific. 
assing  from  the  ornate  lobby  on  the  ground  floor  to  the 
erraced  garden  at  the  rear  of  the  club  building,  the  guest 
rill  find  ballrooms,  dining  rooms  and  comfortable  lounge 
ooms.  A  Persian  coffee  shop  will  provide  for  the  hurried 
iner.  Billiard  rooms  and  rooms  for  games  will  occupy 
djoining  floors. 

Each  room  of  the  125  in  the  dormitory  will  have  a  private 

4  !  jath  and  be  so  located  that  the  guest  may  enjoy  the  mag- 

ificent  view  from  the  club  windows.    Every  access  will  be 

>rovided   from    the   dormitory    to   the   swimming   pool   and 

rymnasium,  which  in  turn  will  have  their  own  locker  rooms 

I  ind  showers. 

Club  playgrounds  and  playpools  are  planned  essentially 
or  the  entertainment  of  the  children  of  members  and 
juests.  The  shallow  paddling  pool  for  children  will  be  prop- 
erly attended. 

Property  for  the  Pacific  Edgewater  Club  was  obtained 
or  a  reported  price  of  $220,000  from  Julian  Weissbein.  It 
ncludes  a  275-foot  frontage  on  the  Great  Highway  adjoin- 
ng  Taits-at-the  Beach  and  a  full  600  foot  block  at  the  rear 
sounded  by  Vicente  and  Ulloa,  46th  and  47th  Avenues. 

The  block  at  the  rear  of  the  clubhouse  will  be  devote. 1  to 
lUtdoor  sports.  Tennis  and  handball  courts,  a  putting 
jreen,  a  tan  bark  ring  for  equestrian  displays,  a  stable  to  pro- 
ride  housing  for  the  i  lull's  string  of  animal-,  and  other 
ields  for  -.ports  will  be  laid  out  on  this  property. 

Membership    in    the   club    will    be    limited    and    carefully 
selected   by    tin-   hoard   of   gt)Vcrnors,  according   to   the   an- 
"1  lounced  policy.    Membership  will  provide  for  all  members 
Ipf  a  family,  and  will  include  certain  guest  privilegi 

miction  of  the  club  building  is  proposed  to  begin 
mmediately  upon  completion  and  approval  of  plans  and 
specifications  now  in  in  the  architect's  offices.    No 

delays,  unless  unavoidable,   will   be  tolerated   by  the   man- 
agement, it  is  said. 


Honest  Waiter 

"Bring  me  some  chicken  salad."  ordered  a  diner. 

"Yes,  sir."  replied  the  servitor.    "Veal  or  pork  chicken?" 

*     *     * 

Wisdom  of  Infancy 
"And  what,  little  girl,"  asked  the  lady  visitor,  "are  you 

to  be  when  you  grow  up?" 
"I's  donna  be  a  blonde  secretary,"  replied  the  innocent 
babe,  "so's  my  daddy  will  go  out  with  me  sometimes." 


Tel.  Davenport  4980 

655  SACRAMENTO  ST. 

Between  Montgomery  and 

Kearny  Streets 

San  Francisco,  Calif. 


RARE     BOOKS 

EARLY  EDITIONS 

Autographs  Bought  and  Sold 
JOHN  HOWELL 

454    Post   Strutt,  San    Fbancisco,   Cllif. 


Make  yourself  at  home  at 

GEORGE  HARGEN'S  OLD  BOOK  SHOP 

No.  IS  Tlllmniin  1'lure,  at  11-41  Cirnnl  Avenue 

The  Nome  of  the  Hook  Lover 

Hare  Bo'jks — First  Editions — Kine  Bindings 

Importations  from  Zaclmsdoif,  Hoot,  Morrell,  etc.,  of  London 

Commissions  in  London  Executed 

Single  Books  and  Libraries  Purchased 

I'httne  Uenrn,v  Will 


Books  that  are  reviewed  in  the  News  Letter  can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 
239  Post  Street  San  Francisco,  Calif. 


^^  MADE  TO  ORDER  ONLY 

rThosEKeni  Shirts  '  ItlOsEKeni 

^WW      JSZL      ^aW 

Large  Assortment  of  Imported  Fabrics 


25  Keakky  Street 


Phone  Kearny  3714 


Parisian  Dyeing  and  Cleaning 


S»3  Po.T  Srair 
l>  \  in,  im*  Horn. 


MME.  M.  S.  E.  LEE 

Par  man  [>y*ut(  md  Cleaning 


Sam  Funciic* 
Pbohb  Fuhiuk  2Slt 


J.  SPAULDING  &  CO. 

i:»l.'il,llahr<J  IS4M 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

SS.1  TEHAMA    STREET.   SAN   FRAHCISCO 
Phone   l)»UKlni  30&4 


Chapel- 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 
771  to  777  Valencia  Street.  Bet.  18th  and   19th  Su., 
San  Francisco.    Phone  Market  64 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  1,  1 


Q2: 


Porter, 


SOCIETY 

(Continued  from  Page  9) 

Gladys   Simpson,    Beatrice    Herwitz, 


Dixie   Pratt, 
and  Mesdames  C.  J.  Simpson  and  Anne  Bennett,  chaper 


Trail  Club 

A  group  of  Burlingame  and  San  Mateo  society  people ^are 
arranging  a  riding  club  to  be  known  as  the  Trail  Club.  1  he 
organization  will  be  similar  to  the  Woods.de  Trad  C  tab 
which  has  been  in  existence  for  several  years  and  whose 
members  include  many  of  the  Menlo  Park  and  Woodside 

"°m£  Helen  Chesborough,  Mr.  William  S.  Tevis  and  Mr 
Milton  Bugbee  are  among  those  organizing  the  club,  and 
among  the  members  will  be  Mr.  and  Mrs.  William  G.  Par- 
rott  Mr.  and  Mrs.  Cyril  Tobin,  Mrs.  Corbett  Moody,  Mrs. 
William   W.   Crocker  and  the  Misses  Mary  and   Patncia 

Clark. 

*  *     * 

Miss  Maryetta  Carrick  was  hostess  at  Christmas  lunch- 
eon on  Saturday  entertaining  a  group  of  friends  at  the 
Fairmont  Hotel.  The  guests  were  seated  at  two  large  round 
tables  gaily  decorated  with  autumn  flowers.  Bridge  fur- 
nished amusement  for  the  afternoon.  Those  present  were 
Misses  Mariella  Laidley,  Marjorie  Parcells,  Caroline  Mc- 
Namara,  Dorothy  Seawell,  Delpha  Kitchener,  Content 
Scott,  Edwina  Boell,  Dorothy  Farran,  Irene  Carrick,  Mark 
McKimmins,  Thelma  Morgan,  Marjorie  Sanborn,  Elizabeth 
Thompson,  Frances  Mulvany,  Dorothy  Mills,  Eleanor  Scott, 
Janet  Thompson,  Betty  Champlin,  Anna  Grace  Williamson, 
Corrine  Brandenburg,  Caroline  Bruner,  Beatrice  Colton, 
Elizabeth  Eader,  Helen  Fake,  Gladys  Bostwick,  Bernice 
Blackstock,  Eva  May  Lange,  Myra  Beaman,  Jane  Kleiser, 
Helen  Morgan,  Helen  Stevens,  Fay  Snyder,  Jean  Moir, 
Anne  Kennedy,  Fay  Hickey ;  Mesdames  Theodore  Michels. 
Stanley  McCutchen,  Randolph  Walker,  Ernest  Wilson  and 
Perry  Gardiner. 

*  *     * 

Winter  Sports 

Lake  Tahoe  will  be  the  scene  of  unusual  winter  sports 
over  New  Year's  with  many  prominent  people  from  all  parts 
of  California  making  merry  in  the  snow. 

A  toboggan  slide  of  three-quarters  of  a  mile  long,  at  a 
grade  of  23  per  cent  is  one  of  the  attractions.  Skiing,  snow- 
shoeing,  sleighing,  indoor  and  outdoor  ice  skating  will  pro- 
vide scenes  of  festivity  and  frolic. 

Warmth  and  snugness  will  be  provided  guests  at  the 
hotels,  many  customs  of  the  old  hospitality  of  old  taverns 
in  England  being  carried  out  in  the  plan  of  entertainment. 
Around  a  roaring  fire,  guests  may  gather  for  games  of 
bridge  or  other  diversions.  Dancing  in  the  pavilions  of  the 
hotel  will  be  part  of  the  delights  over  the  holidays. 

The  Tavern  will  be  open  until  the  middle  of  March. 
Among  the  prominent  families  and  well  known  Califor- 
nians  who  are  celebrating  the  New  Year  include:  Dr.  and 
Mrs.  H.  E.  Alderson,  Miss  Vere  de  Vere  Adams,  Mr.  and 
Mrs.  H.  S.  Dover,  Mr.  and  Mrs.  Bruce  Dohrmann,  Mr.  and 
Mrs.  Herbert  Fleishhacker,  Mr.  and  Mrs.  Hugh  Hogan, 
Mrs.  Wickham  Havens,  Mrs.  Elsie  Brougher,  Mr.  and  Mrs. 
Wm.  Magee,  Jr.,  Mr.  and  Mrs.  J.  B.  Metcalf,  Mr.  H.  A. 
Mitchell,  Mr.  and  Mrs.  Alfred  Ghirardelli,  Dr.  and  Mrs.  W. 
E.  Stevens,  Dr.  Russell  Ryan,  Mr.  and  Mrs.  W.  G.  Volk- 
mann,  Mr.  and  Mrs.  Franklin  Land  and  daughters. 


Mr.   and   Mrs.   Franklin   Baldwin  of   Pasadena   engaged 
their  private  Pullman  for  a  party  of  twenty  who  will  spend 
several  weeks  in  early  January  at  Tahoe  Tavern. 
(Continued  on  Page  21) 


, 


LOU  W.  SARTOR,  Prop.  PHONE  GRAYSTONE  428 

LOU  SARTOR'S  SERVICE  STATION 

We  Carry  All  Popular  Brands  Eastern  and  Western  Oils 

New  Method  Washing  and  Polishing 

Equipped  With  Latest  Type  Hydraulic  Lifts 

Oiling  and  Greasing — battery  Service 

AT  CALI'ET  GAS   STATION 
Post  nnd  Franklin  Street*  Son  Franclnco,  Calif. 


C11AS.  J.  EVANS 

PALACE  GARAGE 

Uppusile  Palace  Holel 
HAVE:    11)111    CAKS    H   \M1LU    AND   GREASED 

"THE  PALACE  WAY" 

flaU>!>:  35c  i»cr  tin*  ;  97.30  per  month 

PHONE  DOUGLAS  243 

Six  Floors  for  Service  and  Storage  of  Automobiles 


Graysloue  130  Open  Day  ap'I  Night 

SHERWOOD  GARAGE 

Strictly  fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 

St.  George  Garage,  410  Bush  St.        Monarch  Garage,  1361  Bush  St. 

Management  of  Wm.  Saunders 


TRUNKS  -  RACKS  -  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

18U3  VAN  NESS  AVE. 


THIRD      STREET     GARAGE 

Sterling  Anderson,  Mgr. 
Three  Blocks  from  S.  P.  Depot 
Cor.  Third  and  Polsom  Streets 

NEW  FIREPROOF  GARAGE 

Repairing.   Oiling,    Greasing,    Washing    and   Polishing 

Gasoline        I        Oils  Sundries 


1140   GEARY    ST. 


TEL.  GRAYSTONE  4200 

Metal  Work  Apper- 
taining lu  Auionui- 
biles —  Oxy-Acetylene 
Welding  —  Ulock- 
smlthing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


"CUT  THIS  OUT" 


This  Coupon  entitles  Mr 

to  FREE  Inspection  and  Minor 
Adjustments  of  Hydraulic  Four  Wheal 
Brakes. 

WAGNER  ELECTRIC  CORPORATION 
457  Ninth  Street  Telephone  Market  1188  San  Francisco 


January  1,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  Weller 

Director  of  Publicity 
Nnlloiiui  Automobile  Club 

Motor  Legislation  in  1927 

THE  usual  number  of  freak  bills 
to  control  the  operation  and  sale 
of  motor  vehicles  will  be  introduced  at 
the  spring  session  of  the  California 
Legislature,  according  to  Ben  Blow, 
Fieid  Secretary  of  the  National  Auto- 
mobile Club.  The  speed  limit  will  come 
up  for  discussion  with  advocates  for 
increasing  as  well  as  reducing  the 
ent  late.  Nevada  has  been  succi 
in  restricting  the  reckless  operation  of 
motor  cais  without  a  speed  limit  other 
than  that  consistent  with  safety.  The 
California  rale  of  thirty-five  (.0)  miles 
per  hour,  on  the  other  hand,  will  prob- 
ably withstand  any  attack  from  those 
who  wish  to  raise  the  limit.  A  bill  to 
force  motorists  to  equip  their  cars  with 

feovernors  was  introduced  at  the  last 
Legislature  but  did  not  emerge  from 
Committee. 

The  drivers'  license  provisions  "I  the 
Motor    \  chicle    Act    will    undoubtedly 

be  changed  ami  there  will  be  advocates 
of  an  annual  license  plan  so  that  some 
type  of  nominal  examination  will  be 
necessa  \  ever)  year  for  all  drivers  of 
motor  vehicles.  Vnother  much  mis- 
understood portion  of  the  Motor  Ve- 
hicle Ad  which  is  due  for  reform  is 
the  restriction  governing  headlights 
which  has  been  enforced  off  ami  on  by 
the  Motor  Vehicle  Department  but 
which  is  so  technical  that  the  ordinary 
motorist  fails  to  correct  his  glaring 
headlights  more  through  ignorance 
than  through  any  deliberate  idea  of 
violating  the  law. 

One  of  the  most  important  matters 
of  legislation  affecting  the  motor  ve- 
hicle in  California  will  be  the  introduc- 


tion of  a  number  of  measures  affect- 
ing the  sale  and  transfer  of  motor  ve- 
hicles as  well  as  the  Certificate  of  Title. 
The  Motor  Vehicle  Department  has  al- 
ready put  into  effect  a  plan  for  the  trac- 
ing of  ownership  of  motor  vehicles 
from  factory  to  operator  and  has  or- 
dered for  the  192/  registration  period 
that  a  manifesto  be  issued  by  the  fac- 
tory to  accompany  every  new  car  sold 
and  provide  clear  title  for  the  dealer  or 
owner.  Some  provision  of  this  sort 
will  probably  be  incorporated  in  the 
Motor  Vehicle  Act  by  this  session  of 
the  Legislature. 

Measures  to  protect  the  Finance 
Companies  as  well  as  buyers  of  auto- 
mobiles and  legitimate  dealers  have 
been  prepared  for  submission  to  the 
Legislators,  particularly  on  account  of 
the  losses  sustained  through  fraudulent 
concerns  securing  a  number  of  loans 
on  single  machines  last  year.  This  re- 
sulted in  losses  in  excess  of  a  million 
dollars  for  one  Finance  Company  alone. 

The  activity  of  theft  rings  and  in- 
dividual automobile  thieves  in  Califor- 
nia in  1926  cost  the  motorists  of  Cali- 
fornia a  great  amount  of  money  and 
trouble  and  measures  calculated  to  pro- 
tect the  individual  motorist  and  the  In- 
surance Companies  against  this  field  of 
crime  will  undoubtedly  be  proposed 
for  inclusion  in  the  Motor  Vehicle  Act. 

All  in  all,  the  Legislative  session  of 
1927  promises  to  provide  some  inter- 
esting battles  with  the  Motor  Vehicle 
Act  as  the  ground  of  argument.  In 
addition  to  changes  in  the  Motor  Ve- 
hicle Act.  steps  must  be  taken  for  the 
financing  of  California's  highway  sys- 
tem either  bj  bond  is-ue  or  direct  tax 
or  by  some  other  met  boil  which  has  yet 
to  be  devised. 


PLEASURE'S  WAND 

(Continued  from   Page  14) 

the    P  theater    for   the   week   be- 

ginning  Saturday.    He  is  assisted  in  a 
novel    act    l>\     Bobby    Barry.   "Broad- 

w  ,i\  's  Favorite." 

*     *     * 

Cameo 

The  popular  Cameo  theater  on  Mar- 
ket street  will  have  for  their  New 
Year's  week  set  ecu  attraction  the  thrilling 
photoplay.  "Three  Bad  Men."  Featur- 
ing Ge  irge  O'Brien,  (dive  Borden  and 
Lou  Tellegen,  in  a  series  of  exciting 
events  in  which  the  plot  thickens  and 
deept 

During  the  recent  programs  at  the 
Cameo  there  have  also  been  screened 
a  number  of  famous  pictures  in  colors, 
ami  the  world's  work  of  the  masters 
featured  in  these  pictures  offers  a  rare 
and  surprising  treat  for  those  who  ap- 
preciate art.  The  Cameo  has  the  very 
first  of  news  reels  on  its  programs  in 
addition  to  the  feature  picture. 

"Three  Bad  Men"  will  be  screened 
for  the  entire  week. 


qAs  Christmas  comes 
this  year 


iWe  can  express  our  greetings  to 
you  in  no  better  way  than  promising 
to  keep  your  gas  and  electric  service 
as  nearly  perfect  as  possible. 

So  when  your  Holiday  dinners  are 
cooking  merrily  on  your  gas  or  elec- 
tric range,  you'll  then  know  our 
Christmas  Greetings  are  borne  to 
you  on  the  wings  of  good  service. 

PACIFIC  GAS  AND 
ELECTRIC  COMPANY 


PG 


.and 


"»ACI7IC   SERV1CI- 


Owned  -  Operated  -  Managed 
by  Californians 


•  Companion,  of 
Tie  morning  ••  • 
it>  refreshing*- • 


CEO.  W.  CASWELL 

Sutter  6654  or  Oakland  1017 

Telephone  Direct 

1300,000  cup*  were  served  at  the 

Panama-Pacific    International   Expoalttan 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  1,  1927 


«9vays» 


«"5\J5S, 


<&> 


GOLF 

By  Fred  Blair 


«*,' 


a* 


Mrs.  Ernest 
La  Fleur, 

one  of  the  leading 
ivomen  members  of 
the  Lake  Merced 
Golf  and  Country 
Club. 


GOLF  has  taken  such  a  pronounced  hold  on  the  Ameerican 
public  of  today  that  it  is  a  rare  event  to  meet  anyone  about 
town  who  does  not  play  the  ancient  game.  New  golf  courses 
have  been  completed  during  the  past  year,  and  many  more  are 
under  construction.  The  new  Monterey  Peninsula  Country 
Club  at  Del  Monte  is  the  last  word  in  golf  construction.  This 
magnificent  golf  links  is  another  of  Herbert  Fleishhacker's 
endeavors  to  give  golfers  from  all  over  the  world  an  oppor- 
tunity to  play  over  the  most  picturesque  36-hole  course  in 
existence,  which  is  located  in  the  heart  of  Del  Monte  Forest, 
overlooking  Monterey  Bay,  with  its  28,000  acres  of  timber 
land.  The  Monterey  Peninsula  golf  course  is  within  eight 
miles  of  the  Del  Monte  Hotel.  There  are  approximately  1000 
members,  each  of  whom  acquired  a  home  site  along  with  the 
membership.  Hundreds  of  members  have  already  built  beau- 
tiful homes  on  their  acreage,  and  many  other  homes  are  under 
course  of  construction.  The  sumptuously  furnished  clubhouse 
lends  an  air  of  comfort  to  the  surroundings. 

*     *     * 
California  Club  Opens  It's  Doors 

The  new  California  Golf  and  Country  Club,  at  Baden,  also 
opened  up  during  the  past  year.  William  Hendrick  Taylor, 
president  of  the  California  Club  and  manager  of  the  Interna- 
tional Banking  Corporation,  set  a  new  record  of  membership 
and  finance  when  he  gave  its  members  a  new  country  club  with 
a  non-assessable  membership.  The  new  California  Club  is 
located  at  Baden — a  thirty-minute  ride  from  the  city.  The 
clubhouse  and  course  is  located  in  the  centre  of  426  acres  of 
rich,  fertile  soil  and  is  a  full  championship  course  of  6450 
yards,  designed  by  Vernon  McCann,  the  English  architect,  and 
is  considered  by  experts  to  be  one  of  the  most  ideally  laid  out 
and  best  constructed  courses  in  the  state.  Long  before  the  club 
was  completed  they  had  a  full  membership  of  410,  with  over 
fifty  on  the  waiting  list.  Since  the  club  was  opened  last  April, 
several  tournaments  have  been  pulled  off.   The  opening  tourna- 


ment attracted  300  entries  and  was  won  by  J.  D.  Roantree,  ■ 
the  sixteen-year-old  high  school  boy. 
*     *     * 

Municipal  Links  Still  in  Favor 

That  the  municipal  links  at  Lincoln,  and  at  Harding  Me- 
morial Parks,  are  still  in  favor,  is  shown  by  the  constant  stream 
of  regular  afendants  who  pass  through  the  gates  each  day. 
No  less  than  half  a  million  devotees  of  the  great  old  Scottish 
game  have  patronized  both  courses  during  the  past  year,  and 
upwards  of  $160,000  has  been   paid   for  green   fees. 

Herbert  Fleishhacker,  president  of  the  Park  Commission 
and  the  outstanding  figure  in  golf  today,  is  greatly  respon- 
sible for  the  beautiful  Municipal  links  at  Lincoln  and  Hard- 
ing Park.  There  are  probably  no  two  finer  Municipal  golf 
cou'ses  in  existence. 

Lincoln  Park  has  Jong  been  acknowledged  by  travelers 
from   all    over    the    world    to   be   the    most    picturesque   golf  1] 
course  in  the  world. 

These  links  are  matchless   in    their  setting  over-looking 
the  Pacific  Ocean,  Golden  Gate  Strait,  San  Francisco  Bay.  . 
and  embracing  a  broad  sweep  of  Marin  and  Berkeley  Hills 

These  differ  from  most  municipally  owned  links  in  that 
they  are  daily  supervised  by  Superintendent  of  Parks,  John  I 
McLaren,   who   gives  the  benefit  of  the   broad    experience 
gained  in  his  forty-years  of  service  to  Park  construction. 

Mr.  McLaren  has  given  our  City  Parks  the  benefit  of  his 
observations  gained  in  his  trips  abroad.    Uncle  John,  as  he 
is  known  by  his  numberless  friends,  makes  his  daily  rounds 
over  the  various  Parks  and  devotes  much  of  his  time  to  the   ; 
care  of  the  Municipal  links. 

Mr.   McLaren   has  an   able  assistant   in   Tom    McHugh, 

the  manager  at  Lincoln  Park,  who  consults  with  him  daily 

regarding  the  up-keep  of  the  course.     Tom  has  served  the 

city  faithfully  for  thirty-five  years  and  is  considered  one  of 

the  best  grass  authorities  in  the  state  and  a  very  efficient 

greens  keeper. 

*     *     * 

Mr.  Fleishhacker  Has  Great  Foresight 

Herbert  Fleishhacker  has  shown  his  great  thought  and 
judgment  in  developing  these  city  owned  golf  links.  When 
he  took  office  several  years  ago,  he  and  William  F.  Hum- 
phrey, president  of  the  Olympic  Club,  immediately  con- 
sulted with  John  McLaren  regarding  ways  and  means  of 
beautifying  the  approach  of  Lincoln  Park.  The  result  today 
is  that  the  patrons  at  Lincoln  step  onto  a  course  that  is  as 
good,  if  not  better,  than  many  of  the  privately  owned 
courses.  Paul  Weitzka,  the  official  keeper  of  the  gate,  and 
his  assistant  Alex  McCulIough,  meet  you  with  a  smile  when 
you  step  up  to  sign  the  register  and  get  your  starting  time. 

Paul  is  comfortably  housed,  and  the  patrons  have  been 
provided  with  a  restaurant,  lockers,  showers  for  both  men 
and  women,  and  a  copious  shelter  in  case  of  rain. 

This  article  would  not  be  complete  without  giving  Of- 
ficer Ben  Smith  a  word  of  praise.     Officer  Smith  is  on  the 
lookout  all  the  time  attending  to  his  special  duty. 
*     *     * 

Harding  Park  Well  Attended 

The  Harding  Memorial  Park  Municipal  golf  course  is 
not  quite  as  popular  as  Lincoln  Park,  owing  to  the  fact  that 
it  is  less  accessible  by  street  car  line;  but  considering  the 
fact  that  one  has  to  have  an  auto  to  get  to  this  park,  it  is 
worthy  of  note  that  there  have  been  many  times  during  the 
height  of  the  season  that  seven  hundred  patrons  have  played 
the  course  in  a  single  day. 


January  1,  1927 


THE  SAX  PRANCISCO  NEWS  LETTER 


21 


The  women  are  the  ones  who  take  advantage  of  this 
beautiful  course  and  hardly  a  week  passes  without  the 
fair  sex  holding  some  sort  of  a  tournament. 

Mrs.  R.  P.  Davis,  former  captain  at  Lincoln  Park,  has 
had  a  very  successful  year,  having  won  many  of  the  weekly 
events. 

Mrs.  J.  C.  Dunleavy,  who  captains  the  Harding  Park- 
women,  deserves  a  lot  of  credit  for  the  interest  she  has 
taken  in  furthering  these  tournaments. 

J.  M.  Jacobi  is  another  ardent  devotee  who  has  infused  a 
lot  of  interest  into  the  patrons  at  Harding  Park.  Jacobi 
gave  a  Santa  Claus  tournament  which  attracted  over  200 
entries  and  was  won  by  R.  D.  Skelly. 


The  famous  Canada  Dry  Hole-in-One  Club  has  just  wel- 
comed into  its  membership  the  following: 

Mr.  Lee  H.  McCurdy,  735  Yale  Ave.,  Claremont,  Calif. ; 
Mr.  Wm.  A.  Rhodes,  22  Second  St.,  San  Francisco,  and  Mr. 
H.  B.  Fredericks,  377  Belmont  St.,  Oakland,  Calif.;  Mr.  Ben 
Catlin.  417  Orange  St.,  Oakland,  Calif.,  and  Mr.  A.  E.  Tipple, 
249  -4th  Ave.,  San  Francisco,  Calif. 

This  club,  during  the  past  two  years,  has  enrolled  5,500 
members. 


SOCIETY 

(Continued  from  Page  18) 


Dinner  Dance 

Mr.  and  Mrs.  George  D.  Smith  entertained  a  group  of 
friends  last  Saturday  night  at  the  new  Mark  Hopkins  Hotel, 
haying  as  their  guests  Mesdames  and  Messrs.  Mile  Robbins. 
William  Shaw,  E.  L.  Bowes,  Howard  Monroe  and  George 
Thierbach. 

*  *     * 

Mr.  and  Mrs.  Frederick  W.  McNear  will  make  their  home 
in  San  Francisco  at  the  new  Hotel  Mark  Hopkins,  where  they 
have  leased  a  beautiful  apartment-suite  on  one  of  the  upper 
floors,  from  whence  a  panoramic  view  of  the  city  and  bay  is 
obtained.  Mr.  and  Mrs.  McNear  are  now  en  route  back  to  San 
Francisco  from  the  East  by  way  of  the  Panama  Canal. 

*  *     * 

Mr.  C.  S.  Falk  and  Miss  Edna  Sally  Falk  have  moved  from 
the  Bellevue  Hotel  and  are  now  established  in  their  new  apart- 
ment at  the  Hotel  Mark  Hopkins  on  Nob  Hill. 

*  *     * 

Mr.  and  Mrs.  George  D.  Smith  entertained  at  a  dinner  party 
for  ten  in  Peacock  Court  at  the  Hotel  Mark  Hopkins  last 
Friday.  The  guests  were  Mesdames  and  Messrs.  W.  K.  Bowes, 
Herbert  Witt,  Albert  Evers,  Dr.  and  Mrs.  Howard  Fleming. 

*  *     * 

Mrs.  O.  B.  Trigg  of  Monterey  was  the  guest  of  honor  at  a 
luncheon  and  bridge  given  by  Mrs.  George  Hyde  last  Saturday 
at  the  Hotel  Mark  Hopkins'. 

Lunch,  was  served  in  Peacock  Court.  Following  which  the 
Wests  played  cards  in  one  of  the  beautifully  decorated  private 
parlors  of  the  new  hotel. 

Among  those  present,  in  addition  to  the  guest  of  honor,  were 
Mesdames  J.  S.  Fairweather,  Richard  rum  Suden,  Benjamin 
Pope,  Victor  Etienne.  Frank  La  Valley,  Alfred  Harwood, 
Thomas  Wood,  Fred  Fisk,  Lloyd  Hardie.  Miss  Rose  Marie 
Callaghan. 


A  Job 

The  circus  acrobat  found  the  clown  in  tears. 
"What  in  the  world  arc  you  crying  about?"  he  asked. 
"The  elephant  d-d-died,"  sobbed  the  clown. 
"What  of  it?    You  didn't  own  him." 
"N-no,  b-but  the  b-boss    says    I've    g-got    to    d-dig 

rave." — From  the  "American  Legion." 


THE    MIRACLE 


San  Francisco,  this  week,  lias  had  the  rare  privilege  of  seeing 
the  world's  greatest  drama,  "The  Miracle,"  a  super-structure 
of  the  Ages,  which  will  continue  for  the  next  two  weeks  in  the 
Civic  Auditorium  where  notable  principals  and  a  cast  of  more 
than  600  people  appear  in  the  magnificent  pantomime. 

Describe  "The  Miracle"  in  one  short  paragraph?  One  might 
as  well  attempt  the  history  of  the  world  in  one  brief  chapter 
of  a  book. 

Supreme,  superlatively  sublime,  mighty  in  purpose,  tone  and 
structure;  spiritual,  dramatic,  lofty,  powerful!  The  full  vo- 
cabulary of  effective  adjectives  cannot,  could  not,  describe  "The 
Miracle." 

The  Civic  Auditorium  where  this  glorious  pageant  is  pre- 
sented does  not  seem  like  the  auditorium  at  all.  The  interior 
has  been  transformed,  as  if  by  magic,  into  a  medieval  Gothic 
Cathedral  with  towering  pillars,  altar  and  sanctuary.  Darkened 
corridors,  subdued  lights  and  improvised  stained-glass  win- 
dows immediately  envelope  one's  mind  with  the  sense  of-  sacred- 
ness  and  power. 

Lady  Diana  Manners,  the  world's  famous  "most  beautiful" 
woman,  takes  the  role  of  the  Madonna  in  most  performances: 
at  other  times  she  is  the  Nun,  Megildis.  Graceful,  exquisite, 
she  poses  for  a  long  time  as  the  statue  of  the  Madonna.  Then, 
descends  from  her  pedestal  to  perform  the  duties  of  the  run- 
away Nun.  The  strength  of  silence,  the  power  of  poise  and  the 
spell  of  spiritual  force  surge  through  the  heart,  the  mind  and 
the  soul  of  one,  as  she  moves  about  the  chapel  in  sympathetic 
performance  of  the  tasks  assigned  the  absent  Nun. 

Elinor  Patterson  portrays  every  emotion  with  consummate 
art  in  her  characterization  of  Megildis.  Iris  Tree  and  Lady 
Manners  in  rotation  have  this  role.  "The  Piper,"  an  outstand- 
ing character,  depicting  the  force  of  evil,  is  essayed  by  Fritz 
Field,  who  dominates  the  legendary  pantomime.  He  is  an  art- 
ist in  his  powerful  part. 

The  music  of  "The  Miracle"  is  so  lofty,  so  inspiring  and  yet 
so  mightily  tangible  and  compelling  that  it  melts  into  the  story, 
or  leads  the  characters,  as  intended ;  and,  in  every  phrase  and 
shading,  lifts  the  audience  to  heights  of  supreme  enjoyment. 

The  lighting  effects  of  this  magnificent  pageant  are  beyond 
description!  They  add  what  Max  Reinhardt,  Morris  Gest  and 
Karl  Vollmoeller  visioned  as  an  encompassing  illusion  strength- 
ening "The  Miracle." 


Quick  and  Dirty — I  ordered  strawberry  shortcake.  Where 
are  the  strawberries? 

Just  Dirty — That's  wdiat  it's  short  of. — Middlebury  Blue 
Baboon. 


EL  DORADO  HOTEL 

SONOMA,    CALIF. 

The  finest  meals  in  the 

VALLEY  OF  THE  MOON 

Clean    KoAmi,    Clean    Linen,   Clean    Evcrythhni 

Kale*    Fsreptinnatly    Rea*onabla 

Tflrphnne    I IO 


AGUA  CALIENTE  SPRINGS 

Why?   It's  the  Water  and  the  Table. 

New  dnnce  hall.  Special  attractions.  Radio-active,  hot  sulphur  water 

nit)  baths  ami  swimming  pool.    Fireproof  hotel.    Write  for  booklet. 

T.  H.  CORCORAN,  Acua  Caliente,  Sonoma  Co.,  Calif. 

or  see  Perk-Jurlah 


l^ALiltill    It      V  ILLiA.     CAKI    STFFFEN;    PROP 


French  and  Italian  Dinners — Meals  at  All  Hours 

Modern  Rooms — Private  Cottages 

AGUA  CALIENTE 

A  Minutes  Walk  to  Fetters  Station,  Sonoma  County,  California 

Telephone  Sonoma  4F4 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  1,  1927 


DIVIDEND  NOTICES 


ShaBn,e  PIONEER 

on  a  box  of  office 
stationery,  whe- 
ther it  be  type- 
writer paper  or 
manuscript  cov- 
er, means  com- 
plete sa  tisf ac- 
tion. There  Is  a 
grade  for  every 
need.  Ask  your 
printer  or  sta- 
tioner   to   show 


^^J^JrlLJJ^jTjJ^I    ^0°unsearmpl°esE 

BLAKE,  MOFFITT  &  TOWNE 

Established  1855 
41  First  Street,  San  Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES    REASONABLE 
TERMS    IF    DESIRED 

American  Writing  Machine  Co. 
506  Market  St. 

Phone  Douglas  649 


San  Francisco 
Laundry 

(A  Soft  Water  Laundry) 


San  Franelaco 
West  703 


Burllngame 

478 


Phone  Sutter  3278 

William  Herbst  &  Company 

(Formerly  with  Shreve  &  Company) 

CLOCKMAKERS  and   WATCHMAKERS 

CHIME,  ANTIQUE   AND   COMPLICATED  CLOCKS 

AND  WATCHES  A  SPECIALTY 

200   Post   Street   at  Grant   Avenue 

Snn  FranclMco,  Calif. 

Coil  and  Deliver  in  San  Francisco,  Alameda  and 
San  Mateo  Counties 


875  FOLSOM  ST. 


818   EMERSON  ST. 


PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


THE  SAN  FRANCISCO  BANK 

526  California  St.   (and  Branches), 
San  Fiancisco 


For  the  quarter  year  ending  December  31st, 

1926,  a  dividend  has  been  declared  at  the  i  ate 
of  toar  and  one-quarter  <4Vj)  per  cent  per 
annum  on  all  deposits,  payable  on  and  alter 
January  3id,  1927.  Dividends  not  called  for 
are  added  to  the  deposit  account  and  earn  in- 
terest from  Januaiy  1st.  1927.  Deposits  made 
on  or  before  Januaiy  10th.  1927.  will  earn  in- 
terest fiom  January  1st,  1927. 

WM.    D.  NEWHOUSE,  Secretary. 


Humboldt  Bank 

7^::  Market  St..  Near  4th:  Bush  and  Montgom- 
ery Branch,  Mills  Building. 


For  the  half-year  ending  December  31,  1926, 
a  dividend  has  been  declared  at  the  late  of 
four  (4)  per  cent  per  annum  on  savings  de- 
posits, pavable  on  and  after  January  3d,  1927. 
Dividends*  not  called  fr.r  bear  interest  from 
January  1,  192..  Money  deposited  on  or  be- 
fore January  10,  1927.  will  earn  interest  from 
January    1,    1927. 

H.  C.  kij:yesahl. 
Vice-President   and   Cashier. 


Bank  of  Italy 

Head  Office  and  San  Francisco  Brandies 


For  the  half-year  ending  December  31,  192';, 
a  dividend  has  been  declared  at  the  rate  of  t 
per  cent  per  annum  on  all  savings  deposits, 
payable  on  and  after  January  3,  1927.  Divi- 
dends not  called  for  are  added  to  and  bear 
the  same  rate  of  interest  as  the  principal 
from  January  1,  1927.  Savings  deposits  made 
on  the  first  business  day  of  any  month  (or  on 
or  before  the  10th  day  of  January.  April,  July 
and  October)  will  earn  interest  from  the  first 
of  that  month;  deposits  made  after  said  date 
will  earn  interest  from  the  first  of  the  fol- 
lowing month.  SAVINGS  DEPOSITS  MADE 
TO  AND  INCLUDING  JANUARY  10  WILL, 
EARN  INTEREST   FR<  >M   JANUARY   1. 

JAMES  A.    BACIGALUPI.    President. 


Italian-American  Bank 

SE.  cor.  Montgomery  and  Sac-amento  Sts. ; 
North  Beach  Branch,  corner  Columbus  Ave. 
and  Broadway;  Columbus  Branch,  corner 
Montgomery  and  Washington  Sts. 

For  the  half-year  ending  December  31,  1926, 
a  dividend  has  been  declared  at  the  rate  of 
four  per  cent  per  annum  on  all  saving  de- 
posits, payable  on  and  after-  Janua-y  3,  1927. 
Dividends  not  called  for  will  be  added  to  the 
principal  and  bear  interest  f--om  January  1. 
1927.  Deposits  made  on  or  before  January  10, 
1927.  will  earn  interest  from  January  1, 
1927. 

A.  E.  SBARBORO,  President. 


The  French- American  Bank 

(Savings  Department) 
108  Sutter  St..  and  Branches 

For  the  half-year  ending  December  31,  1926, 
a  dividend  has  been  declared  at  the  rate  of 
four  and  one-quarter  (4Vi)  per  cent  per  an- 
num on  all  deposits,  payab'e  on  and  after 
Monday,  January  3,  1927.  Dividends  not  called 
for  are  added  to  and  bear  the  same  rate  of 
interest  as  the  principal  from  January  1. 
1927.  Deposits  made  on  or  before  January  10, 
1927,  will  ea~n  interest  from  Janu-irv  1.  1927. 
LEON  BOCQUERAZ,   President. 


n.    W     CORNER 

POLK  ano  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual  Attention  Given  to 

Each  Order 

OOlcc  and   Work*   1825  Mlulon  St. 

Phone  Market  71113 
Branch  Olllce:  700  Sutter  Street 

(Hotel  Canterbury  Bldg.) 

Phone  Provpect  9845 

Work  Called  For  and  Delivered 


Max  Rosenthal 

Where  Good  Tailoring 
Costs  Less 

A  choice  selection  of  seasonable 
Woolens  suitable  for  Formal. 
Sport  and  Business  wear  is  now 
ready  for  your  early  considera- 
tion. 

527  Post  Street,  San  Francisco 
opp.  olympic  ci.ub 


USED 


ADDING,  BOOKKEEPING, 

CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  -  SOLD 
RENTED 

GENERAL  ADDING   MACHINE 

EXCHANGE 

Phone  GarOeld  3852  5G4  Market  St. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 
GEARY  AND  MASON 

Phone  Prospect  61 

^REVUE^, 

Nightly 
THE  CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 
DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  Cily's  Mom  Distinctive  Oriental  Show  Place 

Lunlheon        Tea        Dinner        Supper 

50c,  75c,  S1.00      35c,  50c,  75c     S1.00.SI.50         a  la  Carte 
Dancing  7:00  p.  m.  to  1:00  a.  m. 

ifili  Sutter  Street,  Telephone  Douglas  3974 

special  parties  arranged 

headquarters  for  theatrical  people 

Hattie  Mooter  Minnie  C.  Mooser 


QfccworS 


145  Powell  Street 
San  Francisco 


A  quiet,  home-like  place,  where  the 
service  is  dainty  and  the  prices 
reasonable.  Every  day:  Breakfast. 
Luncheon,  Afternoon  Tea,  Dinner. 
Sundays:  Dinner. 


r-- ---■ 

tfjfy^^ 

■»—■■■—■■■■■-■■————— ■.■-■-—— -——-»-»». 

Caroline  Jones 
Luncheon  is  served  from    1  I  :30  to  2:30 

M 

Mil  \  ¥*« 
Wo  1  l/e* 

and  tea  from  3  to  5 
Exclusive  use  of  room  for  club  dinners. 

*— —  — 

9S*" 

334  Sutter  St.                Douglas  7113 

CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'  lunch   11   a.  m.  to  2  p.  m.    (a  la  carte).    Private  din- 
ing rooms   for   banquets   and   parties,   seating   75   to   100   people. 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell    and 
Larktn   Sti. 


BLANCO'S 


Phono 
Cray. lone    8100 


Weekdnji.     Lunrheon $   ,7S 

(II  :J0   to    2    p.  nt.) 
Dinnrr.   Week    Da,i    and   Sunday* 1.50 


VUttOf    Should   Leave    lite    CWj    With- 
"hi     I'liimc     in    tlir    Fined    Cafe 
in    America 


Our    Main    Dining    Room    11    open    again    on   Sunday$. 


NOAH'S 
ARK 

03  Third  Avenue,  SAN    MATEO 


Featuring     Southern     Cooking 
Open  From 
11  .30   a.   m.   to  2:00   p.   m 
5:30    p.    m.    to    8:30    p.    m. 
Sundays     and      Holidays 
4:30    to    8:30    p.    m.    only 

CLOSED    EVERY    MONDAY 
llnlf    Ulock   from    Hlffhirar 


rWjffif^ 


14- Mn  *   Hoi  <» 


Uncle  Tom's  Cabin 

Restaurant 

OHM  I*    *     M.  TO  11:00  P.  M 
DHSUatPASSBD  tl  I-1NE 

CaBX   LfoNHARDT 
Formerly  of  Golden  Gate  Park  Ca.rne 


r 1 

John  P.  Duffy 

FISHER   &   CO. 

Exclusive  Hatters 

Since  1851 
Christmas  Merchandise  Orders 


650  Market  Street 
Opp.  Palace  Hotel 


San  Francisco,  Calif. 
Kearny  2465 


kr% 


ICE  CREA™ 
CANDY 

PASTRY 


BREAKFAST 
LUNCHEON 
DINNER 


LA  CASA  BIGIN 

III    STOCKTON   STREET  (  By  (lit-  Tunnel  I 
Telephone  Sutler  l!7  I 

Luncheons — Teas — Dinners 

ITALIAN   CUISINE 


FEW  PEOPLE  TAKE  PROPER  CARE  OF 
THEIR  TEETH 

Some  think  flint  n  vigoron*  lirn  nit  Inter  once  or  twice  a  dny  Is 
tnklne  very  erood  enre  of  (hem,  Ilru*hinir  in  only  n  |inrt  of  the 
proceNM.  •  ninny  thlni;*  enn  hn|i|>en  to  your  teeth  which  only  n 
competent  dcntlMt  enn  fnke  cure  of.  Ilnve  your  teeth  exnmliicd. 
They  may  not  he  nt*  .sound  n*  you  Imnprlne.  A  toolhnche  uirnnM 
trouhle;  do  not  wnll  for  the  nolle.  YVnlch  your  teeth  nnil  cuniM. 
There  nrc  mini  troiihlcN  i  hut  will  drutrny  teeth  fouler  thnn 
deeny.  Are  your  teeth  nor  of  l>o  your  ffamn  bleed;  Cull  In  toilny 
nnd  tnlk  It  over.  It  will  conI  imihini;.  My  nerve  blocking  »>n- 
tem  block*,  off  nil   n erven  nnd  piiln.    It  will   plenMC  you. 

DR.  W.  W.  HOAGLAND 

"THAT  CAREFUL  DENTIST" 

908  Market  Street  (at  Powell  and  Eddy),  San  Francisco,  Calif. 

I'h. .11,-  <  .,,,11.1,1  s.ir, 

SPECIAI.ISTS  —  Extraction,!     Crnnnai    Self    Clennlnjs     Brldee,: 

Porcelain  Work  nnd  Itoollc,  Plates 


T        ! 


Dr.  B.  Franklin  Pearce 

PYORRHEA  SPECIALIST 

Hours:  9-12,  1-5 

980-82  Flood  Biiildinc,  Powell  and  Market  Sts..  San   Francuco 

Phone  Garfield  5394 


Ycu  couldn't  be  more  careful  with 
your  linens  than  we  are. 

La  Grande  &  White  Laundry  Co. 

"Tlie  Recommended  Laundry" 
250 Twelfth  St..  S>  Francisco  "Phonb  M\rket  916 


MOUNTAIN  SPRINGS  WATER 

"Bottled    at   the   Sprin,," 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    Clara    Street— Carfield    844 


5^iLTONEWYORK 

See    MEXICO,   CENTRAL   AMERICA,   PANAMA    CANAL    and 
GAY  HAVANA,  en  route 


Sister  Ships: 
SS   VENEZUELA 
SS  COLOMBIA 
SS   ECUADOR 


Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail  liner  with 
:even  never-to-be-forgotlen  visits  ashore  at  picturesque  and  historic  ports — Rlan- 
zanillo,  Mexico;  San  Jose  de  Guatemala;  La  Liberlad,  Salvador;  Corinto, 
Nicaragua.  Two  days  in  the  Canal  Zone;  see  the  great  Panama  Canal;  visit  Balboa, 
Cristobal  and  historic  old   Panama. 

Every  cabin  an  a  Panama  Mail  liner  is  an  outside  one;  each  has  on  electric  fan, 
and  there  is  a  comfortable  lower  bed  for  every  passenger.  There  is  an  orchestra  for 
dancing;  deck  games  and  sports  and  salt  water  swimming  tank.  The  Panama  Mail  it 
world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  including  bed  and 
meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by  rail  (or  vice  versa)  for 
as  little  as  $350.  (This  price  does  not  include  berth  and  meals  on  trains.)  Panama 
Mail  liners  leave  San  Francisco  and  New  York  approximately  every  21  days.  Next 
sailing?  from  San  Francisco:  SS  VENEZUELA,  December  31;  SS  ECUADOR,  Jan- 
uary 22.  From  Los  Angeles  two  days  later.  Westward  from  New  York:  SS  CO- 
LOMBIA,  January    15;    SS   VENEZUELA,    February    5. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
or  ticket   agent  or  write  to 

PANAMA  MAIL  S.  S.  CO. 


Perfect  COM  FO  RXf 

—    ■     —    ^  n  1 1 ir miT  . .':,., — H a    .  ^  J'-'-r.'-^  ~~-—L- — — -__ — ■—    ~ '   '     ■       .-  ■       A  .-"-t-j 


^ECONOMY! 


DISTINCTION! 


These  three  features  com- 
bined with  many  other  attrao 
tions, including  excellent  meals, 
form  a  combination  of  hotel 
service  difficult  to  equal. 


Make  your  next 
stay  at  the 
famous 


RATES 

Per  Day 

single 
European  Plan 


548  S.  SPRING  STREET 

LOS  ANGELES 


2  PINE  STREET 

SAN  FRANCISCO 


10  HANOVER  SQUARE 

NEW  YORK 


120  rooms  with 

$2.50  to  $4-00 
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an  arm  rest,  toggle  grip,  smoking  set  and 
reading  lights. 

<JThis  latest  Chandler  creation  has  many 
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to  the  famous  "One  Shot"  lubrication  sys- 
tem. 


THE  (11  VNDLER.I  I  I  \  H  \M>  MOTORS  CORPORATION 


CI.E\EI.\\I> 


CHANDLER -CLEVELAND  MOTOR  CAR  CO. 

Van  New  .ti  Sacramento— Grayslone  6700 

Louis  Cohen,  Associux*  Deafer,  2947  Mission  Su— Graystone  i>7im 
Hebrank,  Hunter  &  Peacock  Co..  3435  Broadway,  Oakland 

OPEN  SUNDAYS  AND  EVENINGS 


M 

m 


One  Hundred  and  Eighteenth  Half  Yearly  Report 

THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.  1668 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolida  tions  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  CALIFORNIA  STREET,  SAN  FRANCISCO,  CALIFORNIA 


(fit 


DECEMBER  31st,  1926 
Assets — 

United  States  Bonds,  State,  Municipal   and   Other  Bonds  and  Securities 

(total  value  $32,674,080.26),  standing  on  books  at $29,573,305.89 

Loans  on  Real  Estate,  secured  by  first  mortgages 69,335,912.91 

Loans  on  Bonds  and  Stocks  and  other  Securities 1,776,558.10 

Bank  Buildings  and  Lots,  main  and  branch  offices  (value  over  $1,880,000.00), 

standing  on  books  at 1.00 

Other  Real  Estate  (value  ever  $60,000.00),  standing  on  books  at „  1.00 

Employees'  Pension  Fund  (value  over  $565,000.00),  standing  on  books  at 1.00 

Cash  on  hand  and  checks  on  Federal  Reserve  and  other  Banks 11,090,787.56 

Total $111,776,567.46 

Liabilities — 

Due  Depositors $107,226,567.46 

Capital  Stock  actually  paid  up 1,000,000.00 

Reserve  and  Contingent  Funds 3,550,000.00 

Total $111,776,567.46 

GEO.  TOURNY,  President  A.  H.  MULLER,  Vice-President  and  Manager. 

Subscribed  and  sworn  to  before  me  this  31st  day  of  December,  1926. 

(SEAL)     O.  A.  EGGERS,  Notary  Public. 

A  Dividend  to  Depositors  of  FOUR  AND  ONE-QUARTER  (4M)  per  cent  per 
annum  was  declared,  Interest  COMPUTED  MONTHLY  and  COMPOUNDED 

QUARTERLY, 

AND  WHICH  MAY  BE  WITHDRAWN  QUARTERLY 
Deposits  made  on  or  before  January  10th,  1927,  will  earn  Interest  from  January  1st,  1927. 


Established  July  20,  1856 


SAN  £MgLcl*Co 


TER 


Devoted  to  the  Leading  Interests  o£  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott, 
Jr..  from  1884  to  1825.  Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott,  268  Market  Street,  San  Francisco,  California. 
Telephone  Kearny  8357.  Entered  at  San  Francisco,  California,  Postoffice  as  second-class  matter.  London  Office:  Street  &  Co.,  30  Cornhill,  E.  C, 
London,  England.    Subscription   Rates    (including  postage),   one  year,  $5.00.    Foreign,  one  year,  $6.00.    Canada,  one  year,  $6.00. 


\.»1.  CIX 


SAN  FRANCISCO,  CALIF.,  JANUARY  8,  1927 


No.  2 


From  One  Thing  to  Another 

By  ELEANORE  F.  ROSS 


Some  women  are  still  good  looking  in  spite  of  their  bobs. 

*  *     * 

In  this  age  of  femininism  it  is  the  man's  turn  to  wonder 

what  her  intentions  are. 

*  *     * 

The  miracle  is  that  a  play  pertaining  to  religion  instead  of 
beds,  should  draw  such  crowds! 

*  *     * 

Not  such  a  bad  world  when  you  realize  that  the  Bible  is 
the  only  book  which  is  never  off  the  press! 

*  *     * 

Twenty  years  or  so  ago  women  swept  the  streets   with 
their  skirts;  now  some  of  our  streets  are  never  swept. 


News  in  twenty-three  tongues  is  printed   within  sight 
the  Statue  of  Liberty.    The  modern  Tower  of  Babel. 


.1 


"With  50,000  election  districts  missing  out  of  50.000  elec- 
tion districts,  William  Hohenzollern  announces  that  the 
German  people  want  him  back,"  says  the  New  York  Times. 

*  *      * 

There  is  no  denying  the  fact  that  the  grave  is  a  serious 
handicap,  even  to  an  enthusiastic  golfer,  but  why  does  the 
Lincoln  Golf  Club  make  it  such  an  obvious  one,  as  per  the 
ghastly  monuments  which  disfigure  its  velvety  greens? 

*  *     * 

Rules  and  regulations,  whether  the}  he  relating  to  busi- 
ness, social  or  national  affairs,  are  very  often  inconsistent 
and  sometime  ridiculous;  for  instance,  it  is  the  rule  of  most 
office  buildings  to  prohibit  strangers  from  taking  any  sort 
of  article  from  an  office,  no  matter  bow  thoroughly  they 
may  identify  themselves,  but  it  is  permissible  to  leave  any- 
thing you  want  to  (providing  it  is  done  up  into  a  neat  and 
unsuspicious  looking  manner  I  from  wild  cats  to  bombs! 

*  *     * 

We  read  that  there  is  a  crime  university  in  "Texas  down 
by  the  Rio  Grande,"  where  Ma  Ferguson  believes  so  (irmly 
in  "free  life  and  fresh  air"  for  criminals.  "A  crime  Uni- 
versity, with  blackboards,  advanced  courses  and  a  voca- 
tional department,  was  revealed  here  today  with  the  arrest 
of  two  men.  who.  police,  said,  admitted  being  instructors," 
so  the  dispatch  goes,  from  a  large  city  in  that  state.  Well, 
draw   your  own  conclusions! 

*  *     * 

At  this  writing,  the  old  town  clock  is  apparently  tired  of 
the  job  of  telling  commuters  and  others  whether  they  are  late 
or  early  on  the  job.  For  much  too  long.  now.  it  has  lagged 
behind  for  several  hours  Is  the  feat  of  fixing  it  too  strenu- 
ous for  the  City  Fathers:    Isn't  this  giving  tourists  too  big 


a  chance  to  make  derogatory  comments?    We  might  para- 
phrase Bret  Harte's  immortal  "San  Francisco"  thusly : 
"Serene,  indifferent  to  Time  or  Fate, 

Thou  sittest  at  the  Western  ( iate." 

*  *     * 

Europeans  never  tire  of  reiterating  their  opinion  of  Amer- 
ica as  commercial  and  materialistic.  So,  when  a  noted 
Britisher  like  G.  K.  Chesterton  comes  forth  with  the  state- 
ment that  "Of  all  the  lies,  the  worst  is  that  the  American 
worships  money,"  we  gasp  with  astonishment  and  grati- 
tude. 

*  *     * 

"The  truth  is,"  says  the  Dearborn  Independent,  "England 
and  the  Continental  nations  not  only  worship  money,  but 
grovel  before  it.  It  enters  into  every  marriage  contract — 
which  is  not  true  in  America  ;  it  determines  every  social 
position — which  is  not  true  in  America;  it  controls  the  en- 
trance doors  to  universities  and  colleges — which  is  not  true 
in  America  ;  it  has  the  first  and  last  say  in  bestowals  of 
title — more  than  it  could  possibly  do  in  America  ;  and,  in 
spite  of  all  the  exposed  scandals  in  American  political  life, 
the  concealed  corruption  due  to  money  in  European  politi- 
cal life  goes  wider  and  deeper.  Money  rules  life  in  Europe; 
it  does  not  rule  life  in  America." 

*  *      * 

"There  is  a  fascination  about  New  York,  a  thrill  to  ex- 
perience in  its  towering  sky  line  (the  new  Larkin  Tower  is 
to  he  108  stories  high!)  its  art  museums,  its  theaters, — new- 
ones  springing  up,  it  seems  to  me,  every  month."  said  a 
friend  to  me  the  other  evening  as  we  sat  over  our  coffee  and 
her  cigarettes;  "I  had  been  here  a  year  or  so.  and  an  urge. 
too    Strong   to    resist,   came   over   me,   to   see    the   old    town 

again, 

*  *     * 

"So  off  1  went,  to  spend  a  few  months  in  its  noise  and 
bustle.  It  is  monstrous!  That  is  the  only  word  with  which 
l,i  describe  its  cavernous  streets,  its  brutal  sub-ways,  its 
appalling  elevated,  its  gigantic  buildings,  and  above  all. 
its  thunderous  roar!  When  I  came  back,  even  Market 
Street  seemed  peaceful  compared  to  the  Pandemonium  I  left 
behind  me.  People  should  live  away  from  San  Francisco 
for  awhile,  just  to  have  the  joy  of  coming  back  again." 
-   *     *     * 

The  manner  in  which  the  Union  Street  car;,  pack  and  jam 
passengers  into  their  confines,  is  criminal.  "There  is  al- 
ways room  for  one  more."  is  their  theory,  so  all  down  the 
slippery,  precipitins  hills,  they  stop  for  people  to  alight. 
More  cars  should  be  put  on  during  the  rush  hours.  When 
an  overloaded  car  runs  away,  perhaps  the  Municipal  Rail- 
way officials  will  give  some  attention  to  this  matter. 


THE  SAX   FRANCISCO  NEWS  LETTER 


January  8,    191 


The  killing'  of  at  least  fifty  people 
Governmental  Murder  by  poisoned  liquor,  the  poisoning 
having"  been  done  by  the  govern- 
ment and  the  rendering  blind,  sick  and  insane  of  hundreds 
more  from  the  same  cause,  during  the  holiday  times,  has 
roused  the  people  of  this  country  to  indignation  against  the 
way  in  which  the  enforcement  of  the  prohibition  laws  is  at- 
tempted, as  nothing  which  has  happened  heretofore. 

The  fact  is  that  the  attempts  to  enforce  the  ridiculous  and 
tyrannical  Volstead  Act  has  hurt  our  good  name  and  our 
reputation  for  good  sense  more  than  all  the  mistakes  in 
our  history  combined.  The  attempted  enforcement  of  this 
measure  has  caused  violations  of  the  fundamental  rights  of 
American  citizens.  It  has  led  to  invasion  of  their  homes, 
searching  of  the  person  without  due  process  of  law,  sum- 
mary arrest  and  imprisonment  of  men  and  women,  without 
due  or  any  process  of  law  and  all  the  evils  against  which  our 
very  existence  as  our  nation  is  a  protest. 

But  this  last  attempt  to  enforce  the  act  by  poisoning  al- 
coholic liquors  under  the  control  of  the  government  itself 
transcends  all  that  has  been  done  heretofore,  and  is  a  blot 
on  humanity  itself.  In  the  old  days,  it  was  attempted  to 
enforce  laws  against  trespass  by  the  use  of  man  traps  and 
spring  guns  which  were  designed  to  kill  or  maim  those  who 
took  it  upon  themselves  to  invade  property.  Such  instru- 
ments have  been  condemned  universally  by  the  courts.  And 
rightly  so.  They  are  an  invasion  of  the  jurisdiction  of  the 
courts,  which  alone,  in  a  civilized  community,  have  the 
right  to  punish  violations  of  law. 

In  the  case  of  the  poisoned  alcohol,  the  governmental  of- 
ficials have  taken  upon  themselves  to  punish  by  death  people 
who  undertake  to  disobey  the  provisions  of  the  Volstead 
Act.  No  wonder  that  there  is  public  condemnation  and  no 
wonder  that  governmental  officials  have  declared  their  in- 
tention of  stopping  the  practice. 

But  the  evil  done  cannot  be  remedied. 


The  Criminal  Syndicalist 
The  Criminal  Syndicalist  Law     Law  is  again  under  fire  and 

there  appears  to  be  a  very 
distinct  movement  on  foot  to  endeavor  to  secure  its  repeal 
at  the  hands  of  the  coming  legislature.  Incidentally,  it  must 
be  said  that  the  present  movement  seems  to  be  based  on  a 
more  rational  and  scientific  basis  than  preceding  attempts. 
Thus,  there  is  being  circulated  a  report  on  the  operation 
of  the  law  by  the  famous  jurist  Geo.  W.  Kirchwey,  who  has 
been  dean  of  the  law  school  at  Columbia  University  and  at 
one  time  warden  of  Sing  Sing.  It  appears  that  Dr.  Kirch- 
wey, during  a  visit  to  California  last  year,  made  a  study  of 
the  operations  of  this  law  and  has  issued  a  report  which  is 
well  worth  reading. 

He  claims  that  the  law  was  made  after  the  war  while 
there  was  a  sort  of  war  psychosis  and  that  it  as  not  at  any 
time  an  expression  of  the  sane  judgment  of  the  people  of  the 
states.  Such  as  it  was,  however,  it  was  no  worse  than  many- 
such  laws  which  were  made  in  other  states.  In  this  state, 
however,  we  endeavored  to  enforce  it,  with  the  result  that 
man}'  injustices  were  done. 

The  facts  of  the  operation  of  the  law  in  this  state  seem 
to  bear  out  the  contention  of  the  learned  jurist.  The  large 
number  of  reversals  of  the  judgments  by  the  higher  courts 
certainly  point  to  something  the  matter  with  the  trials  of 


must  nf  the  cases,  fur  nearly  one  half  of  the  cases  appeale 
were  reversed. 

It  appears  that  the  broadness  of  the  provisions  of  the  lav 
permitted  all  sorts  of  abuse  and  made  a  good  trial  near! 
impossible,  so  that,  while  on  the  surface,  the  law  appears 
have  been  not  so  much  worse  than  might  be  expected,  tl 
actual  enforcement  of  it  brought  many  evils  in  its  train. 

Dr.  Kirchwey's  criticisms  appear  to  be  well  founded  and 
worthy  of  a  first  class  juristic  mind. 


We  have  as  good  a  body  of  Supei 
Sagacious  Supervisors  visors  as  there  is  anywhere.  Tak- 
ing it  all  together,  they  do  their 
work  pretty  well  and  without  more  disgrace  than  super- 
visorial  bodies  are  inclined  to  inflict  upon  the  communities 
which  they  supervise.  It  is  true  that  they  are  a  little  in- 
clined to  omniscience.  They  have  views  on  the  governmeiv 
of  Ireland  and  they  have  a  special  knowledge  about  churdj 
disputes  in  Mexico  which  makes  them  a  little  excited 
times  and  tends  to  waste  time.  But,  taking  all  in  all.  the 
will  pass,  as  supervisors. 

But  there  are  some  things  which   supervisors,   whatev 
their  legal  powers  may  be,  are  unable  to  do,   for  want 
special  knowledge,  and  the  fact  is  that  modern  life  has  gj 
past  the  intellectual  and  actual  grasp  of  the  supervisor] 
body.     They  are  not  able  to  deal  with  the  problems  whicl 
arise  in  connection  with  great  enterprises  and  it  is  not  sur- 
prising that  it  should  be  so.    They  would  have  to  be  geniuses 
to  tackle  the  work  which  is  demanded  of  them. 

That  is  the  reason  why  the  great  work  of  the  city  goes 
askew.  We  have  a  record  of  failure  in  those  enterprises 
which  call  for  special  knowledge  and  the  possession  of  more 
than  demagogic  powers. 

There  is  no  question  that  the  street  railroad  matter  is 
being  badly  handled.  The  city  suffered  greatly  during  the 
holidays  in  the  matter  of  transportation.  A  transportatiod 
body  of  experts  would  have  given  us  better  service,  even 
with  the  dual  ownership.  And  that' matter  of  dual  owner- 
ship has  to  be  settled,  by  the  way. 

Again,  the  water  and  power  question  is  in  about  as  bad 
a  state  as  it  is  possible  to  conceive.  We  do  not  know  where: 
we  are  as  regards  either  water  or  power.  Here,  again,  thi 
problem  is  too  great  for  the  average  supervisor  elected  to 
office.     That  is  a  question  for  the  expert. 

And  now  comes  the  question  of  the  bay  bridge  and  what 
shall  be  done  about  it?    Oh,  our  poor  Supervisors! 


After  the  decision  in  the  case 
More  Meddlesome  Muddling     of  Fall  and  Doheny  and  their' 

complete  acquittal,  after 
short  deliberation,  by  a  jury,  one  would  have  thought  that 
the  only  decent  thing  was  to  forget  the  incident  and  to  clean 
the  deck  of  all  the  political  debris  which  comes  under  th3 
head  of  the  oil  leases.  Such  a  commonsense  solution  doea 
not.  however,  appeal  to  the  Washington  politicians  who  are 
in  hopes  of  getting  some  ammunition  for  the  coming  elec- 
tion. Therefore,  the  trial  of  Fall  and  Sinclair  has  now  to 
go  on  in  connection  with  the  Teapot  Dome  naval  oil  re- 
serve leases.  There  is  the  same  charge  of  conspiracv  ;  al- 
ways very  difficult  to  establish,  even  in  favorable  circum- 
stances. 

The  defense  counsel  argued,  it  appears  to  us,  with  quite  a 
show  of  justice,  that  in  appointing  special  counsel  to  take 
charge  of  the  cases  against  these  men,  they  had  been  single! 
out  for  special  prosecution  at  the  hands  of  the  government, 
through  the  demand  of  the  Senate  that  such  special  counsel 
should  be  employed. 

The  judge  in  charge  of  the  case  said  that  he  saw  no 
reason  why  Congress  should  not  employ  special  counsel 
for  the  trial  of  such  cases  as  it  saw  fit  and  that  the  rights 
of  the  accused  were  not  infringed,  as  they  had  been  regular- 
ly indicted  by  Grand  Jurv. 


January  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


But  it  would  appear  pretty  obvious  that  a  person  who 
comes  to  trial,  under  conditions  showing  that  he  has  been 
singled  out  by  the  government  for  special  prosecution,  must 
necessarily  be  placed  in  a  very  disadvantageous  position,  in 
the  eyes  of  those  who  regard  the  attitude  of  the  government 
with  particular  respect,  as  indeed  we  all  do.  The  whole 
matter  is  stamped  as  politics  of  by  no  means  a  high  order. 


There  is  little  doubt  that  the  situa- 
The  Mexican  Situation  tion  in  Mexico  is,  by  no  means,  all 
that  it  should  be.  In  fact,  the 
Mexican  nation  appears  to  be  on  the  verge  of  worse  times 
than  it  has  heretofore  faced.  That  is  saying  much  after 
such  a  period  of  revolution  as  has  persisted. 

The  question  of  the  oil  grants  is  not  likely  to  cause  the 
trouble  which  was  anticipated.  The  British  concerns  ap- 
pear to  be  practically  ready  to  accept  the  governmental 
terms  and  the  American  concerns  are  likely  to  do  the  same. 
The  fact  is  that  the  oil  deposits  in  Mexico  are  such  that  they 
are  relatively  soon  exhausted  and  the  element  of  time  is 
thus  not  so  important  as  at  first  appeared.  More  than  fifty 
of  the  largest  concerns,  British,  American  and  Dutch,  have 
expressed  their  intentions  of  complying  with  the  terms  of 
the  Mexican  government. 

But  Mexico  itself  is  involved  in  a  number  of  difficulties 
all  of  which  are  certain  to  place  the  country  in  a  very  hard 
position  for  many  years  to  come. 

Thus,  the  fall  in  the  price  of  silver  has  caused  many  mines 
to  fail  and  has  greatly  increased  the  number  of  unemployed. 
At  sixty  cents  for  silver,  some  of  the  mines  could  operate 
successfully,  on  a  small  margin,  it  is  true,  but  enough  to 
keep  running  and  employ  the  Mexicans.  Now,  at  fifty  cents, 
they  cannot  do  it  and  so  they  are  shutting  down.  This 
complicates  the  situation. 

The  Yaqui  revolt  is  again  another  matter  of  danger.  The 
regular  Mexican  army  cannot  cope  with  the  Yaqui  fighters. 
They  are  better  warriors  than  tlie  federal  forces  and  their 
ountry  is  difficult  of  invasion.  There  is  no  doubt  that  the 
Yaqui  successes  are  very  considerable  and  that  tlie  papers 
are  hiding  the  truth  to  a  great  extent. 

Altogether  the  coming  year  will  l>e  a  hard  one  for  Mexico. 


Tlie  killing  of  a  respectable  citizen,  in  his 
Another  Danger     own   garage,  by  a  policeman  is  an  event. 

fraught  with  great  significance  to  the  av- 
erage man  and  will  necessitate  a  very  Strict  control  of  the 
use  of  lethal  weapons  by  the  police.  In  this  case,  there  is 
no  doubt  of  the  respectability  of  the  person  slain  and  of  the 

entire    legality    of   his    position    at    the    time    of    the    killing. 

The  character  of  the  man  appears  to  have  been  such  that  he 
Would  never  have  attempted  an  unlawful  assault  upon  the 
police  had   lie  known   them   to  be  police,  but   that   he  would 

gave  gladh  co-operated  in  the  necessan  work  of  the  peace 
guardian^. 

This  is  not  the  first  of  such  cases,  although,  in  it-  circum- 
fi&nces,  it  i-.  perhaps  the  worst.    A  fleeing  youth  was  shot 

(lead  not  long  ago  under  conditions  which  would  -cent  to 
render  it  impossible  that  a  felony  could  have  been  at- 
tempted. The  courts  have  been  very  clear  in  their  rulings 
that  misdemeanor  can  never  justify  shooting,  even  where 
there  is  an  attempted  escape,  and  that  there  must  be  a  cleat- 
case  of  self-protection  to  allow  a  policeman  to  shoot  a 
terson. 

On  the  other  hand,  we  have  had  policemen  killed  and 
Wounded,  in  the  faithful  discharge  of  their  duty  by  felons 
and  there  is  no  doubt  that  such  happenings  tend  to  make 
the  police  nervous  and  to  cause  a  temptation  to  resort  too 
speedilv  to  the  use  of  the  revolver 

It  is  not  an  easy  question;  yet  there  is  no  doubt  that  we 
cannot  afford  to  have  the  danger  of  being  shot  by  a  ner- 
vous policeman  added  to  the  manifold  trials  and  troubles 
of  life. 


From  Brighter  Pens  than  Ours 


Listen,  Congress:  What  all  of  us  really  want  is  more 
income  and  less  taxation. — Dallas  News. 

*  *     * 

The  ship  of  state  is  one  of  the  few  vessels  whose  navi- 
gators do  not  hesitate  to  move  in  a  fog. — Norfolk  Virginian- 
Pilot. 

*  *     * 

"Italy  Plans  National  Theater." — Headline.  Only  one 
guess  is  needed  as  to  who  will  occupy  the  center  of  the 
stage. — Norfolk  Virginian-Pilot. 

*  *     * 

If  you  don't  know  what  the  Suburban  Handicap  is,  ask 
any  man  who  is  trying-  to  pay  for  a  bungalow  on  the  instal- 
ment plan. — New  York  American. 

*  *     * 

It  seems  the  Texas  co-ed  bandit  stole  because  she  had  a 
husband  to  support.  That  ought  to  be  good  for  a  pardon 
from  "Ma"  Ferguson. — Chicago  Daily  News. 

When  a  statesman  says  war  is  necessary  to  reduce  sur- 
plus population,  he  is  thinking  of  some  other  country's 
surplus. — Portland  Oregon ian. 

*  *     * 

Newark  girl  drove  a  burglar  away  by  kicking  him  in  the 
shins.  The  Charleston  teaches  them  something  worth  while 
after  all. — New  York  American. 

*  *     * 

Eastern  scientist  says  the  intelligentsia  of  America  is 
committing  race  suicide,  and  leaves  you  to  guess  whether 
be  means  it  as  bad  news  or  good. — Macon  Telegraph. 


Cornelius  Vanderbilt,  Jr. 

bard  to  be  a  rich  man's  son. 
Seattle  Argus. 


is  quoted  as  saying  that  it   is 
Most  of  us  find  it  impossible, — 


"Matrimony  is  a   serious 
lecturer.     Wrong.     Matrimony 
American. 


*     * 

word." 


says   a  domestic  scieni  e 
;i    sentence. — New    York 


If  a  rich  man  can't  get  a  seat  in  the  Senate  and  a  poor  man 
can't   get   elected,   perhaps   the   thing   will   be   abolished.. — 


Muskogee  Phoenix. 


About   the  only   thing  a   man    needs   to  become   political 
timber  is  the  ability  to  plank  down. — FA  Paso  Times. 


It   you   think  pi 
keeping  one  ear  . 


hie-  easy,  try  standing  on  a  fence  while 
the  ground. — Wilmington   Dispatch. 

*  *      * 

Flection  news  in  the  future  may  state  that  the  candidate 
carried  the  State  by  so  many  dollars  instead  of  votes. — 
Wall  Street  Journal. 

*  *     * 

Modern  educational  process  has  greatly  simplified  the 
three  R's — from  reading  Yiting  and  'rithmetic  to  rah.  rah. 
rah. — Tampa  Tribune. 

*  *     * 

Some  observers  say  that  the  country  can  have  Prohibi- 
tion if  it  will  pay  for  it  Others  say  the  same  thing  about 
liquor. — Norfolk  Virginian-Pilot. 

*  *     * 

The  Old,  Old  Scream 
All  the  world  loves  a  lover  and  it  also  loves  to  snicker  at 
his  love  letters  when  read  in  court  in  a  breach-of-promise 
suit. — Florida  Times-Union. 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  8,   1927 


>LE/ISURE'SW4ND 


OBEY    /VO   WAND  BUI  PLEASURE'S 

_  lorn  Woore- 


Cu-ran 

IT  IS  a  pleasure  to  herald  the  ap- 
proach of  a  triumph  that  is  the  result 
of  sincere,  constructive  and  ambitious 
endeavor.  Such  a  triumph  opens  at 
the  Curran  Theatre  on  Monday  night, 
January  10,  when  Mme.  Bertha  Kalich 
and  her  company  will  appear  in  Suder- 
mann's  great  dramatic  masterpiece, 
"Magda." 

Kalich  has  given  us  many  expres- 
sions in  the  past  of  her  histrionic  en- 
dowment, but  according  to  the  unani- 
mous verdict  of  discriminating  critics 
who  have  viewed  her  "Magda,"  her  in- 
terpretation of  both  characters  far  sur- 
passes in  conception,  execution  and 
finesse  any  of  her  former  efforts  and 
lifts  her  into  a  niche  in  the  temple  of 
dramaturgy,  distinctive  and  alone. 

With  the  passing  of  Bernhardt  and 
Duse.  Kalich  is  the  only  remaining 
member  of  the  glorious  triumvirate  of 
women  who,  by  their  histrionic  artis- 
try, sustained  the  highest  ideals  in  dra- 
matic literature  and  expression.  Her 
progress  along  the  highway  of  dra- 
matic endeavor  has  been  registered  by 
signposts  of  achievement  so  dominat- 
ing in  authoritative  application  and  re- 
ward as  to  merit  her  unity  in  that 
great  trinity  of  famous  women  of  the 
stage  who  have  always  upheld  the  bet- 
ter things  in  dramatic  art.  Her  appear- 
ance here  at  this  time  is  specially  op- 
portune, when  there  is  a  dearth  of 
worthwhile  offerings  upon  the  legiti- 
mate stage,  and  a  contribution  such  as 
she  presents  is  truly  rare  in  its  treat  to 
all  lovers  of  the  best  in  dramtic  litera- 
ture and  histrionic  reflection. 

Her  supporting  company  is  an  espec- 
ially capable  one,  embracing  such 
splendid  players  as  Warburton  Gam- 
ble. Edward  Fielding,  Louis  Muldener, 
Lester  Alden,  Leonard  Mudie,  Misha 
Auer,  Ina  Hards,  Helena  Claire  Bene- 
dict, Jerome  Collamore,  Mary  Hub- 
bard, Emily  Dracken,  Natalie  Alex- 
ander. Marg-aret  Arrow.  Hilda  Hil- 
strom  and  others  of  equal  worth  and 
repute. 

"Blossom  Time"  will  end  its  engage- 
ment at  the  Curran  on  Sunday  night. 
January  9. 

Wilkes 

"The  Cradle  Snatchers"  comes  to  the 
Wilkes  Theater,  Monday,  January  10, 
with  Helen  Bolton,  Russell  Medcraft, 
Norma   Mitchell   and   other   stars   pre- 


By  Josephine  Young 

viously  seen  here  in  the  hilarious  farce 
heading  the  cast  of  splendid  players. 

This"  Louis  O.  Macloon  production 
has  proved  one  of  the  outstanding  suc- 
cesses of  the  present  time  and  features 
a  group  of  women  wdio  start  out  on  an 
original  plan  to  have  a  bit  of  pleasure. 
The  comical  mix-ups  in  which  they  be- 
come entangled  and  the  way  the  young 
men  engaged  to  assist  them  really  in- 
crease the  trouble  provide  a  lot  of 
laughter. 

Kolb  and  Dill  conclude  their  engage- 
ment at  the  Wilkes  in  "Queen  High" 
at  the  final  performance  this  week. 

*  *     * 
Alcazar 

"The  Home  Towners"  still  packs  the 
Alcazar,  where  the  dashing  coined) 
has  entered  its  fourth  week  of  rare 
entertainment.  George  M.  Cohan  al- 
ways keeps  up  the  pace  of  merriment 
typical  of  his  comedies,  and  in  "The 
Home  Towners"  one  finds  a  continu- 
ous round  of  hilarity. 

Scenic  features  in  this  production  re- 
quire clever  stage  manipulation.  There 
are  seven  scenes  in  the  three  acts  and 
quick  changes  are  necessary.  Director 
Edwin  Curtis  has  created  some  fine 
sets  timing  the  action  to  perfection. 

What  next  at  the  Alcazar? 

President 

Dale  Winter  is  perhaps  one  of  the 
principal  reasons  for  the  success  of 
"The  Little  Spitfire,"  now  continuing 
at  Henry  Duffy's  theater,  The  Presi- 
dent, on  McAllister  Street,  where  Miss 
Winter  makes  the  Gypsy  a  pert,  sharp- 
tongued  individual  with  a  mind  of  her 
own. 

Earl  Lee  and  (  Hive  Cooper  create  a  lol 
of  merriment  in  their  roles.  They  are. 
respectively,  the  brother  and  sister  of  the 
Spitfire.  Mice  Buchanan  and  John 
O'Hara,  returning  after  a  long  absence, 
have  important  places  in  the  cast.  Joseph 
He  Stefani,  King  Calder,  Florence  Rob- 
erts, Thomas  Kelly.  John  Mackenzie  ami 
John  Sandoval  are  other  principals. 

*  *     * 
Orpheum 

"Innovation   Week,"  the  third  event 


•THE  MIRACLE" 


Civic*  Auditorium,  Filial 
week  starts  Monthly. 
.Ijiii.  111.  Bvery  evenine* 
Except  StiiKtny.  3Iat. 
Sat.  anil  Wed.  Per- 
formances start  S  p. 
m.  and  -  p.  in.  Sharp. 
LauVv  Dlumi  Manners 
in    Every    Performance. 


Amusements 

NEXT  WEEK 


ON  THE  STAGE 


ALCAZAR 

O'Farrell  nr.  P.. well 


1.   "The    Home    Towner*/ 

J       Geo.  Cohan'N  Farce. 


COLUMBIA 

70  Eddy  Street 


Coming — Mnrdkhi    iiuil 

Ballet    Rn**e — .Ian.     17. 

Direction   Selby  C. 

ttppcnheimcr. 


CURRAN 

Geary  nr.  Mason 


■M  ii  td  a."  S  it  derm  no 
Drama.  Bertha  Kalich, 
Great  Dramatic  Act- 
ress. Iti-ii  innirm,-  Mon- 
day    M«ht.    Jan.     IQth. 


PRESIDENT 

He  Ylllater  nr.  Mkt. 


"I    "The    Little     Spitfire." 
J"    Henry      DulTy     Comedy. 


WILKES 

Geary  at    M  niton 


1 


The    Cradle    Sun tch- 
er*.      Com.     Mnn..     .Inn. 
I,i> n is    4).    Macloon     Pro- 
duction. 


VAUDEVILLE 


GOLDEN    GATE 
G.  G.  Ave.  &  Taylor 


Sessoc  Hnyakawn,  In 
I*  e  r  *  o  n,  "II  a  n  d  I  t 
Prince."  The  Great 
Lent  er,  Ventrlloqulwt. 
"Pol*  in  Paradl*e," 
Peter   U.  Kyne   Picture. 


"I  a  n  o  v  a  t  i  o  n     Week." 

Herman    Timbers.  Pop- 

"*i     uliir    Comedian.    Alleen  i 

t    Stanley,      "Vlctrola  i 

O'Farrell  &  Powell       (  Girl."     "Ro*Ha,"   James  • 

J  I'.urkr   and   Eleanor 

Durkln. 


ORPHEUM 


PANTAGES(NEW)    1    "Summer     Bachelors! 

ii       ■      ....      .  f  ^'X   '*»K   Act*  on 

Market    at    Hyde  J  StnKe. 


UNION    SQUARE 

U'Farrell  nr.  Powell    J 


Vnudevllle-Plcturea 


WIGWAM 

MInmIoii  and  22nd 


Vaudeville-Picture* 


ON  THE  SCREEN 

DOWN   TOWN 


CALIFORNIA 
Market    at   4th 


"The    XervoDH    Wreck,** 

Al   i  '  li  r  i  -  i  i  c  Comedy. 

Harrison     Ford.    Phyllla 

Haver. 


CAMEO 
Market  opp.  5th 


"The  Ice  Flood,**  Ken- 
neth  Harlan.  Viola 
D  a  n  a,  S  a  t.  to  Wed. 
"*l  ou'd  lie  Surprised," 
Raymond  Grllllth,  Wed. 
Sat..   Comedy-Drama 


GRANADA 

Market  at  Jonea  St. 


an. I      Leave 

'Em." 


IMPERIAL 
Market  bet.  flth-7t» 


carlel     Letter/ 
linn    Gi*h. 


ST.  FRANCIS 
Market  bet.  5th-6th 


"Sorrow*    of    Satan." 

Adolphe   Menjou. 

D.    \V.    Grllllth    Picture. 


WARFIELD 
Market  nr.  Taylor 


"Fnu«t,"Emil  Jennings 

i  'mn  lion 
"Dream 
Poe 


i"l'  IIUHl.      I. mil    Ji- 
ll*    MephlMto.     Fi 
and  Marco,  "Di 
Poems. 


ALHAMBRA 

I  V  ew  t 

Polk  and  Green 


"Sunny    Side    I  p,"    Snt- 

}nrd«y.  Vera  Reynold 
Edith  CInyton.  Ed- 
mund lliirti*.  ltuilolph 
mid  HE*  Melody  Mas- 
ter*. '■Excellent   Muntfl 


January  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


of  vaudeville's  Centennial  Celebration, 
will  take  place  at  the  Orpheum  Thea- 
tre for  the  week  beginning  this  Satur- 
day. Herman  Timberg,  the  popular 
comedian  and  producer  and  Broadway 
star,  and  his  "Novelty  Shop"  will  be 
one  of  the  main  features.  Aileen  Stan- 
ley. "The  Victrola  Girl,"  in  a  new  rep- 
ertoire of  songs,  will  return. 

The  whole  bill  will  be  a  feature  af- 
fair and  will  include  "Rosita"  as  a  fea- 
ture extraordinary,  who  is  known  as 
"The  Darling  of  Spain,"  with  Paco 
Moreno  and  Pilarica  ;  James  Burke  and 
Eleanor  Durkin,  a  clever  team  of  enter- 
tainers, offering  a  hilarious  skit  called 
"If  I  Only  Could";  William  and  Joe 
Mandel,  who  are  scoring  so  heavily 
this  week  with  their  mirthful  hit  called 
"Quiet,  Please" ;  Sammy  Timberg  in 
"The  Rebellion,"  a  satire  on  the  pres- 
ent craze  for  syncopation,  with  Leo 
Chaizel  and  the  Novelty  Shop  Band ; 
"A  Night  in  a  Night  Club,"  with  Alice 
Ridnnr  and  Barbara  Blair;  and  Some- 
thing for  Nothing,  "A  Free  For  All," 
with  every  artist  on  the  bill. 

*  *     * 

II  Columbia 

Mikail  Mordkin  and  his  Ballet 
Russe  are  coming  to  the  Columbia 
Theater  Monday  night,  January  17. 
where  they  will  give  one  week  of  ex- 
traordinary dancing  for  Mordkin  is 
rated  as  the  world's  foremost  male 
dancer. 

Mordkin  is  bringing  a  large  troupe 
of  remarkable  dancers  and  with  them 
a  symphony  orchestra  to  be  under  the 
leadership  of  Vladimir  Bakaleynikoff, 
conductor  from  the  Moscow  Art  Thea- 
ter Musical  Studio.  The  premiere 
dancers  in  addition  t<>  Mordkin  who 
will  be  seen  in  his  famous  "Bow  and 
Arrow"  dance,  include  Vera  Nemtchin- 
ova,  prima  ballerina,  who  was  for  quite 
a  time  with  Diaghileff;  Pierre  Vladi- 
miroff,   and    Hilda    Butsova,   who   lias 

appeared  for  seasons  with  Pavlowa. 

*  *     * 

San  Francisco  Girl 

Many  local  admirers  of  Mile.  Vir- 
ginia Marvin,  who  formerly  conducted 
a  dancing  school  in  San  Francisco,  are 
keenly     interested     in     her    appearance 

with  the  Mordkin   Ballet   Russe,    One 

of  her  special  numbers  which  lias 
elicited  praise  from  critics  is  the  Rus- 
sian doll  dance.  "\\  anvk.i  Tanyka."  in 
which  she  dances  with   Marshansky. 

*  *     * 

St.  Francis 

Ailolphe  Menjou.  probably  one  of 
the  best  liked  villians  of  the  screen, 
has  been  responsible  (so  'us  said)  for 
much  of  the  success  of  the  D.  VV.  Grif- 
fith production.  "Sorrows  of  Satan." 
filmed  from  Marie  Corelli's  novel, 
which  has  occupied  the  screen  at  the 
St.  Francis  Theater  ever  since  the  re- 
opening of  the  motion  picture  theater 


on  Christmas  Day.  This  is  a  Para- 
mount picture. 

*  *     * 

Golden  Gate 

Sessue  Hayakawa,  picture  star,  will 
appear  in  person  at  the  Golden  Gate 
Theater,  corner  of  Taylor  and  Golden 
Gate  Avenue,  as  the  headliner  of  the 
week  commencing  with  Saturday, 
January  8,  in  a  one-act  dramatic  play- 
let, "The  Bandit  Prince." 

Dare  and  Wahl,  comedy  acrobats ; 
The  Great  Lester,  ventriloquist,  return- 
ing after  an  absence  of  two  years; 
Johnny  Murphy,  monologist ;  and  those 
"Deerie  Girls"  are  other  vaudeville  at- 
tractions. 

"Pals  in  Paradise"  is  the  feature  of 
the  screen  in  the  film  version  of  a 
Peter  B.  Kyne  Story,  supported  by 
John  Bokers,  Rudolph  Schildkraut  and 
May  Robson.  other  cinema  stars. 

*  *     * 
Cameo 

"The  Ice  Flood"  will  be  screened  at 
the  popular  Cameo  Theater  on  Market 
Street,  opposite  Fifth,  with  Kenneth 
Harlan  and  Viola  Dana  in  the  thrill- 
ing picture  taken  from  Johnstone  Mc- 
Culley's  vivid  story,  "The  Brute,"  the 
showing-  of  this  exciting  love  drama 
starting  Saturday,  January  8,  and  con- 
tinuing four  days. 

Great  forest  lands,  the  beauty  of  the 
north  in  winter  and  a  swiftly  moving 
drama  in  which  a  man  rescues  a  girl 
From  a  huge  ice  jam,  are  shown. 

"You'd  Be  Surprised"  comes  to  the 
(  ameo  on  Wednesday  for  a  run  of 
three  days,  with  Raymond  (irifrith. 
I  lorothy  Sebastian.  Karle  Williams  and 

Edward  Martindel  the  cast. 

*  *    * 
Warfield 

"Faust,"  the  UFA  production  releas- 

ed  through  Metro -( ioldwyn  -  Mayer, 
which  will  be  the  screen  feature  at  the 
Warfield  Theater  beginning  Saturday, 
lanuarv  S,  is  based  on  the  E&JDOUS 
(  loethe  legend. 

Kmil    Jannings   of    "Variety"    fame 

appears  in  the  role  of  Mephisto,  the 
Spirit  of  Evil.  Particular  interest  cen- 
ters around  the  appearance  of  Camilla 
Horn,  considered  a  new  screen  discov- 
verv.  She  is  onlj  20  years  old.  I  iosta 
F.kman  plays  the  title  role.  "Faust." 
William  Dieterle  takes  the  part  of  the 
heroine's  brother.  Valentine. 

Fanchon    and    Marco    will    ha\e    as 
their     stage     idea     this     week     "Dance 
Poems."  with   Carlose  and  Jinitte  and 
Aid. i  Kawanaki,  the  little  Japanesi 
dancer,  in  featured  parts. 

*  *     * 

California 

"The  Nervous  Wreck"  will  he 
ened  at  the  California  Theater  this 
coming  week,  beginning  with  the  Sat- 
urday  performances.  The  picture  was 
made  from  the  Al  Christie  stage  com- 
edy, featuring  Harrison  Ford  in  the 
leading  part. 


Some  say  that  the  screen  version 
surpasses  the  stage  production  and 
others  contend  that  it  could  not.  At 
any  rate,  one  can  see  "The  Nervous 
Wreck"  with  keen  enjoyment  and 
place  his  own  comparisons,  for  com- 
edy-drama of  this  sort  is  always  sure 
to  create  a  lot  of  genuine  fun. 
(Continued  on  Page  19f 


Sunset  Way 
East 

•  •  scenic  route  through  the  southland 

East  by  way  of  Apache  Trail,  El 
Paso, and  Juarez.historic  San  An- 
tonio, to  New  Orleans,  colorful 
metropolis  of  the  south.  See  the 
great  Mardi  Gras. 

Now  travel  east  aboard  world- 
famous  Sunset  Limited.  Equip- 
ped and  manned  to  delight  the 
mostdiscriminating.Observation 
and  club  cars,  Pullman  comfort, 
Southern  Pacific  dining  car  service. 
Maid,barber,valet;shower-baths. 

Sunset  Limited  leaves  here  daily 
at  6:15  p.  m.  Tourist  sleeper  to 
Washington,  D.  C.  over  Sunset 
route;  leaves  9:00  p.m. 

Also  the  Argonaut  daily  Los 
Angeles  to  New  Orleans.  Leave 
here  9:00  p.m.  for  connection. 

Southern 
Pacific 

Phone  Davenport  4000  for  all  office* 

Ferry  Building         65  Geary  St. 

Third  Street  Station 

Oakland 

Phone  Lakeside  1420  for  information 

bureau  and  all  offices 

13th  and  Broadway         16th  Sr.  Station 

1st  and  Broadway  Station 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  8,   1927 


OGieT 


By  Antoinette  Arnold 


Calling  Cards  Again  in  Vogue 

THE  calling  card  is  again  coming  in t< >  its  own.  Society, 
returning  to  the  courteous  custom  of  having  "At 
Home"  announcements,  is  also  reviving  the  calling-card 
and  the  unsurplanted  charm  of  the  friendly  or  formal  call. 

Telephones,  automobiles  and  other  progressive  inven- 
tions have  long  been  maligned  as  the  cause  for  the  cessation 
of  calls. 

However,  what  may  have  been  the  reason  for  the  ap- 
parently forgotten  idea  of  calling  upon  one's  friends,  the 
delightful  compliment  is  now  being  restored  to  its  former 
claim  and  glory. 

1927  formally  ushered  into  effect  the  pleasant  plan  cher- 
ished by  our  distinguished  mothers  and  grandmothers  be- 
fore there  were  any  such  things  as  telephones,  and  the  new 
year  is  responsible  in  many  instances  for  the  re-establish- 
ment of  the  friendly  call. 

Long-treasured  memories  certainly  are  cemented  in  the 
trail  of  calls,  far  beyond  our  way  of  reckoning. 

Who  knows   but  that  jewelers,  designers   and   modistes 
keenly  alert  to  every  new  notion  in  mi-lady's  attire,  may 
not  already  be  planning  modern,  up-to-the-minute   calling 
cards  and  the  pretty  calling-card  cases  which  were  formerly 
an  indispensable  part  of  a  lady's  wardrobe. 
Welcome  the  calling  card! 
May  it  really  be  here  to  linger. 
*     *     * 

At  Home 

Mrs.  Milton  Unger.  who  has  just  returned  from  a  tour 
abroad,  is  one  of  the  first  San  Francisco  society  women  to 
re-inaugurate  the  New  Year's  "At  Home." 

The  reception  and  calling  day  held  at  the  Sorosis  Club 
rooms  on  Sutter  street  was  the  setting  for  a  charming  call- 
ing day,  with  many  prominent  members  of  the  Novo  Club 
assisting  her  in  welcoming  the  guests,  last  Wednesday 
afternoon. 

Extending  the  courtesies  of  the  new  year  and  instilling 
much  of  the  old-time  custom,  quite  forgotten  in  the  rush 
and  whirl  of  many  social  amenities,  the  eventful  "at  home" 
was  declared  a  most  successful  affair  and  the  incentive  for 
many  other  similar  receptions,  according  to  the  expressions 
of  opinion  heard  on  all  sides. 


The  beautiful  residence  of  Mrs.  Graves  Loller  on  Scott 
Street  was  the  setting  for  a  New  Year's  calling  day  when 
invited  friends  called  to  pay  their  homage  and  tribute  to 
Mrs.  Loller  and  to  those  who  acted  as  assistant  hostesses 
in  welcoming  the  friends.  Mrs.  Rosetta  Baker.  Mrs  Vdolph 
Siebrecht  and  Mrs.  Benjamin  A.  Blair  aided  Mrs.  Loller. 

*     *     * 
Titled  Guest 

Baroness  Ravensdale,  the  former  Ladv  Irene  Curzon  has 
been  the  guest  of  honor  at  any  number  of  notable  society 
affairs  during  the  visit  of  the  titled  guest  in  California        ' 


SANTA  MARIA  INN" 

Santa  Maria,  California 

h.  Co..l  Hijhw.y  H.lfw.y  Belween  S.n  Fr.nei.eo  .„d  Lo.  An.ele, 
An   Inn   of  Unoaaal   Excellence 
Wirm  or  urn*  for  rotarvation*  on  your  noxt  trip  touth 


Pretty  Bride 

Miss  Frieda  Alpert  was  a  beautiful  bride  whose  youth 
and  grace  were  comments  among  admiring  friends  when 
her  wedding  last  Sunday  night,  December  26.  was  an  event 
of  local  social  circles.  Miss  Alpert,  daughter  of  Mr.  and 
Mrs.  Abraham  Alpert,  was  married  to  Mr.  Melville  Wein- 
garten  in  the  gold  ballroom  of  the  Fairmont  Hotel. 

Rabbi  Louis  I.  Newman  read  the  marriage  service  before 
an  altar  of  smilax  and  white  and  lavender  chrysanthemums, 
flanked  on  either  side  with  tall  palms  and  ferns.  An  aisle 
of  greenery  led  to  the  altar,  the  entire  scene  being  reflected 
in  the  mirrors  of  the  Fairmont  Hotel. 

The  bride  was  given  in  marriage  by  her  father.  She  was 
attired  in  a  white  taffeta  gown  which  enhanced  her  youth- 
ful beauty.  The  bouffant  skirt  and  light  bodice,  with  its 
Quaker  collar,  was  a  touch  of  naive  charm.  A  long  lace 
veil  fell  from  her  coiffure  to  the  hem  of  her  dress,  and  was 
held  in  place  by  orange  blossoms. 
Maid  of  Honor 

Miss  Sara  Alford  was  the  maid  of  honor,  wearing  a  pink 
taffeta  gown  of  the  period  design.  She  carried  a  shower 
bouquet  of  sweet  peas  and  freesias.  The  bridesmaids  were 
Misses  Florence  Rapport,  Frances  Levin,  Lucile  Rhein- 
stein.  Selma  Rheinstein,  Marian  Harris.  Beryl  Silberstein. 
Their  gowns,  all  alike,  were  of  the  pastel  shades  made  in 
the  bouffant  style.  They  each  carried  pink  roses  nestled  in 
their  arms. 

Norma    Lucy   Warren   scattered   rose  petals  in   the  path- 
way of  the  bride.  John  W'eingarten  was  the  ring-bearer,  who 
seemed  to  understand  his  part  of  the  ceremony  to  a  nicety. 
*     *     * 

Solos  Before  Ceremony 

Mrs.  Jack  W'eingarten  of  Los  Angeles  sang  a  group  of 
appropriate  songs  just  before  the  wedding  ceremony.  Din- 
ner and  dancing  followed  the  wedding  attended  by  150 
friends  and  relatives.    ■ 

Upon  their  return  from   their  honeymoon,  Mr.  and   Mrs. 
W'eingarten  will  reside  in  San  Francisco. 
Winter  Pleasures  *     *     * 

At  Lake  Tahoe 

Did  you  know  that  it  is  possible  to  take  a  sleeper  in  San 
Francisco,  where  the  warm  sunshine  prevails,  and  step  out 
the  next  morning  into  two  feet  of  snow? 

Well,  this  remarkable  transition  is  not  only  possible,  but 
the  popular  diversion  of  Society  just  now.  where  hundreds 
of  well  known  people  from  many  parts  of  the  state  are 
spending  their  days  at  Tahoe  Tavern,  on  the  shores  of  Lake 
Tahoe,  the  scenic  fairyland  and  landscape  wonder  of  Cali- 
fornia. 

It  only  takes  twelve  hours  to  go  from  San  Francisco  to 
Lake  Tahoe,  where  the  glories  of  Switzerland  in  winter 
time  are  rivaled.  Old  pines,  centuries  old;  the  silver  firs 
and  the  towering  mountains  behind  the  marvelous  Lake 
Tahoe,  are  attractions  one  can  never  forget  in  beholding 
this  great  playground  for  skiing,  toboganning  sleiehintr 
skating  and  snow-lx" 


nailing. 


COLONIAL  HOTEL 

KM   Bu.ta    Street.  Between  Powell  and   Stockton.   San   Pr.not.ex>     J 

Telephone  Sutter  3560 
HOWARD  T.  BLETHEN,  Proprietor 


January  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


New  Year's  Fete 

Many  of  the  old  English  customs  were  ob- 
served at  Tahoe  Tavern  this  year,  the  cos- 
tumed procession  with  the  boar's  head  and  the 
wassail  bowl  being  part  of  the  picturesque  and 
impressive  festivity. 

Great  logs  burned  in  the  mammoth  fireplace 
of  the  Tavern,  when,  at  the  stroke  of  midnight 
and  the  dawn  of  the  new  year  the  parade  be- 
gan, followed  by  the  merriment  and  significant 
jollifications. 

First  came  the  Druids  with  the  mistletoe, 
then  the  pages  with  the  Yule  log.  Next  came 
the  lady  with  the  peacock,  Mrs.  F.  A.  Denevell 
of  San  Francisco,  who  wore  a  costume  of  the 
period,  bearing  aloft  in  the  palm  of  her  hand 
a  beautiful  peacock. 

Then  the  pages  entered  with  a  garlanded 
boar's  head  upon  a  platter. 

The  Knights  of  the  Wassail  Bowl  followed, 
bearing  aloft  over  their  heads  a  huge  bowl  of 
the  original  wassail. 

The  king  and  queen  in  formal  court  dress 
presided.  After  a  formal  dinner  there  was  a 
fashion  show  featuring  both  men  and  women  guests  as  the 
models  of  a  winter  sports  style  exhibit  of  the  latest  thing 
in  sports  apparel  for  the  snow. 

Later  a  supper  dance  was  held  in  the  lounge  with  the 
guests  seated  at  small  candle-lit  tables,  the  room  illumi- 
nated by  a  blazing  lire  and  lighted  Christmas  trees  indoors 
and  on  the  terrace. 

At  2  o'clock  a  breakfast  of  ham  and  eggs  was  served. 

Prominent  Personages 

Prominent  among  those  who  spent  New  Year's  at  Tahoe 
Tavern  were  Mr.  J.  J.  Baumgarten  and  a  party  of  six;  Mr. 
W.  B.  Brand  and  "a  party  of  four;  Mrs.  George  Dryer,  who 
entertained  six  friends ;  Mr,  Alfred  Ghirardelli,  host  to  a 
party  of  four;  Mrs.  Wickham  Haven.-,  who  had  six  friends 
in  her  party,  and  J.  P.  Smith,  entertaining  four  in  his  party. 

Mr.  A.  S.  Westphal  had  a  large  patty  of  twelve.  Others 
who  entertained  groups  of  friends  were;  E.  J.  Zappentini, 
Mrs.  F.  11.  Cowdin,  Miss  Dorothj  Curry,  entertaining  six 
fiends.  Mr.  Will  Magee,  Jr..  Mr.  A.  B,  C.  Dohrmann,  E. 
11.  S.  Gregory,  Dr.  Fred  II  Kruse,  11.  Dana  Bowers,  Col. 
I.  \\  .  Williams.  Mr.  and  Mrs.  I.  W.  Hellman  of  Los  An- 
geles, entertaining  a  group  of  friends. 

Frank  Miller.  Laura  Mathews.  Miss  Marjorie  Day.  M.  II 
Sientzleman,  Mrs.  Elsie   Brougher,  Helen  Gutschow,  were 
among  the  enthusiastic  merrymakers  in  sleighing  and  other 
diversions  of  winter  sports  at  Lake  Tahoe. 

Hon.  James  Phelan  Host 
to  Celebrities 

lion.    James    D.    Phelan,    former    United    Mate-    Senator, 

entertained  a  group  of  friend-  at  his  counjtrj  place.  Villa 
Montalvo,  near  Saratoga,  during  the  holidays  Senator  and 
Mrs.  Sanborn  Young  were  prominent  guests.  '  (there  enjoy- 
ing Mi.  Phelan's  hoapitalitj  being:    Messrs.  and  Mesdames 

Joseph  D.  Redding,  C.  W.  Fay,  E.  J.  Pringle,  Harry  Men- 
dell;  Mesdames  Shreve  Badger  of  Chicago,  Ednah  Aiken. 
George  E.  Wells.  Marie  Well-  Hanna.  Gertrude  Atherton. 
Harry  Hill,  Atherton  Russell  and  the  Ma--e-  Rowena 
Mason,  Dominga  Russell,  Mary  Louise  Phelan  and  Messrs. 
Covington  Janin,  George  Russell,  Louis  Mulgardt,  Clinton 
Mason  and  Col.  Harry  S.  How  land. 

*     *     * 
Engaged 

Miss  Helen  Mary  Kiely  of  San  Jose  and  San  Francisco 
was  hostess  at  a  handsomely  appointed  tea  on  Monday. 
December  27,  at  the  Fairmont  Hotel,  the  Laurel  Court  being 
the  setting  for  the  smart  affair.    The  quests  were  seated  at 


HOTEL,    CANTERBURY 
750  Suiter  Street 

San  Francisco's  Finest 
Family  Hotel 

260    Rooms 
ates:   From   $2.50  per  day 


a   round  table,  charmingly  decorated  in   roses 

and  carnations. 

The  place  cards  were  cupids  holding  a  rose, 
in  the  center  of  which  was  concealed  the  be- 
trothal card  of  the  hostess  and  Mr.  James 
David  Power,  whose  wedding  will  be  an  event 
of  early  spring. 

*     *     * 

Mr.  and  Mrs.  J.  J.  Phelan  gave  a  party  on 
Wednesday  evening,  December  22,  to  an- 
nounce the  engagement  of  their  daughter,  Miss 
Marie  Patricia  Phelan,  to  Mr.  John  Joseph  Sul- 
livan. 

The  early  part  of  the  evening  was  spent  in 
playing  bridge  and  dancing.  At  midnight  re- 
freshments were  served  at  a  prettily  decorated 
table,  and  the  place  cards  bore  the  engagement 
announcement.  The  Misses  Abbie  and  Ethel 
Bryant,  cousins  of  the  bride-elect,  assisted  in 
receiving  the  guests. 


Big  Bridge  Party 

Everything  is  in  readiness  for  the  benefit 
bridge  and  mah  jongg  tea  that  will  be  given  at 
the  Fairmont  Hotel  on  January  7  for  the  new  Women's 
Building  now  in  course  of  construction  at  Sutter  and  Mason 
streets.  Practically  every  available  table  has  been  sold,  the 
ballroom,  red  room  and  empire  room  taking  care  of  the 
players. 

Mrs.  Ira  Kahn,  chairman,  and  her  committees  have  left 
nothing  undone  to  make  this  a  success.  Home-made  cakes 
will  be  served  for  the  tea  and  candy  sold.  This  party  is  the 
first  of  a  series,  and  many  members  of  the  association  who 
have  been  disappointed  in  obtaining  tables  at  this  affair 
may  look  forward  to  a  similar  party  within  a  short  time. 

The  tea  committee  consists  of  Mrs.  James  Reid,  Mrs.  J. 
S.  McCIymont,  Mrs.  Harry  H.  L.  White,  Mrs.  E.  P.  Clay- 
burgh,  Sirs.  (Catherine  Smith,  Mrs.  Corine  Irving,  Mrs. 
A  1\ m  Scale,  Mi--  Viola  Roth,  Mrs.  Harold  L.  Seager,  Mrs. 
David  Hirshler,  and  fifty  young  women,  members  of  the 
association  and  Berkeley  and  Stanford  students,  who  will 
serve  tea. 

The  candy  booth  will  be  in  charge  of  Mrs.  Albert  Raas, 
Mrs,  George  Bos,  Mrs.  Robert  S.  Atkins,  Mrs.  Butler  Greer. 
Mrs.  Norman  F.  Hall.  Leonard  Woolams,  Jason  Neilson, 
Mr.-.  L'da  Waldrop,  Miss  Sophie  Clayburgh,  Mrs.  W.  B. 
W'ellman  and  Mr-.  Henry  Boyen. 

I  )n  the  card  committee  are  Mrs.  Christopher  C.  Barre, 
Mrs.  Henry  Westphal.  Mrs.  I  >tto  Westphal,  Mrs.  Henry 
Boyen,  Mrs.  Louise  G.  Range.  Mrs.  A.  A.  Reed.  Mrs.  J.  E. 
Butterfield,  Mr-.  J.  I.  Goodday,  Mr-.  W.  I.  Gray.  Mr-, 
lolin  Brichetto,  Mrs.  Chas.  S.  Rosener,  Mrs.  Herbert  Clay- 
burgh, Mrs.  Maurice  F.  Kaufman  and  Mrs.  David  Schwei- 
/.er. 

The  patronesses  are  Mrs.  A.  1'.  Gianninni,  Mrs.  Edward 
Dexter  Knight.  Mr-.  D.  E.  F.  Easton,  Mrs.  D.  C.  Hegen, 
Mr-.  Gaillard  Stoney,  Mrs.  A.  W.  Stokes,  and  Miss  Jennie 

Partridge, 

*    *     * 

At  Santa  Maria  Inn 

Tbe  following  people  have  been  guests  at  the  Inn  during 
the  past  week  : 

Mr.-.  A.  G.  C.  Halm  of  Menlo  Park  ami  Mr-.  John  H. 
Mohlman  of  New  York. 

Mr.  Paul  O.  Tietzen  of  Berkelev. 

Mrs.  J.  W.  Lilienthal  ami  Mr.  J.  W.  Lilenthal.  Jr.,  both  of 
San  Francisco. 

Mr.  and  Mrs.  D.  S.  Y.  Shirras  of  Kobe,  Japan. 

Mr.  and  Mrs.  E.  W.  Bosqui  of  San  Franci- 

Mr.  and  Mrs.  Jas.  T.  Gartiot  of  Dubois.  Wyoming. 

Mrs.  lame-  Goold  of  Oxford.  England,  accompanied  by 
I  Continued  on  Page   1 7  I 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  8,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennington 

Model  59 

AMERICAN  radio  receivers  lead 
the  world,  in  appearance  as  well 
as  in  efficiency.  That  fact  is  univers- 
ally recognized,  and  the  outstanding 
factor  in  the  supremacy  of  American 
sets  is  extraordinary  reproduction  and 
simplicity  of  control. 

Millions  of  dollars  have  been  spent 
in  laboratory  research.  Vast  improve- 
ments have  been  made  in  the  past  few 
years.  The  day  of  the  nondescript 
radio  apparatus  has  passed.  There  was 
a  time  when  the  assemblage  of  parts 
loosely  put  together  would  pass  for  a 
radio  set,  just  because  it  did  bring  in  a 
station  or  two,  but  it  was  almost  over- 
night that  the  demand  came  from  the 
general  public  for  receivers  which 
manufacturers  could  hardly  meet  for  a 
considerable  period  of  time. 

Gone  are  those  days  and  we  have  at- 
tained in  the  radio  field  a  degree  of  per- 
fection as  well  as  quantity.  It  is  every 
set  owner's  desire  to  have  a  set  with 
perfect  tone  quality  and  simplicity  of 
operation,  and  the  great  strides  recent- 
ly made  in  sound  receiving  have  for 
some  time  been  available  in  radio 
broadcasting,  but  it  lias  remained  for 
one  company  alone  to  make  them  avail- 
able in  radio  reception  by  the  com- 
bination of  both  horn  and  "cone  speak- 
ers. 

The  Reichman  Company  of  Chicago 
are  deserving  of  special  mention  for 
the  reason  of  their  pioneering  in  re- 
production. They  have  placed  on  the 
market  recently  their  model  59  Thorola 
receiver,  which  incorporates  both  the 
horn  and  cone  speakers  combined  in 
one  cabinet  and  working  in  unison,  giv- 
ing reproduction  which  is  almost  with- 
out a  peer. 

The  Thorola  set  is  of  the  tuned  radio 
frequency  type,  employing  five  tubes, 


with  the  power  tube  in  the  last  stage 
of  the  audio  frequency.  It  is  equipped 
with  doughnut  coils,  which  give  selec- 
tivity, and  distant  stations  may  be 
heard  equally  as  well  while  local  is  on, 
as  it  is  when  off. 

The  reproduction  of  the  Thorola 
model  59  is  the  last  word  in  radio  re- 
ception. By  the  use  of  the  horn  and 
cone  in  series,  no  note  high  or  low  is 
lost  to  the  human  ear.  This  has  been 
especially  proven  true  in  the  reception 
of  symphony  concerts,  which  are  at 
present  being  broadcast.  If  one  desires 
to  enjoy  music  as  it  is  played,  it  should 
be  heard  from  the  model  59  Thorola. 
This  new  arrangement  bridges  the  gap 
between  musician  and  music  lover  that 
has  been  lacking  in  past  performances 
of  radio  reception,  due  to  inability  to 
hear  all  notes  which  are  sent  out  on 
the  air. 

The  day  is  past  when  performance  is 
the  only  thing  that  the  public  requires 
of  a  radio  set.  The  greatest  develop- 
ment in  radio  during  the  last  few 
months  is  the  fact  that  it  is  being  dealt 
with  now  as  a  thing  of  beauty  both  in 
performance  and  appearance.  Both  of 
these  qualities  the  Thorola  model  59 
possesses.  There  has  been  no  drastic 
change  in  either  the  reproducers  or  the 
speakers,  but  what  changes  have  been 
made  have  been  for  better  reproduc- 
tinii  and  minor  refinements. 

Thorola  radios  because  of  their  sci- 
entific construction  and  because  they 
embody  the  most  advanced  radio  engi- 
neering, will  bring  to  you  the  best  in 
reproduction.  By  all  means,  hear  the 
Thorola  model  59  and  be  convinced  of 
its  sterling  qualities  and  worth  as  a 
radio  receiver  and  reproducer  of  music. 


Radio  Laws  for  1927 

Although  progress  is  reported  by  the 
conferees  on  the  radio  legislation,"  it  is 
deemed  unlikely  they  will  be  able  to 
report  out  a  bill— or  if  there  is  a  dis- 
agreement to  definitely  come  to  this 
conclusion— until  well  into  1927,  ac- 
cording to  reports  from  Washington. 
Congress  will  be  back  on  the  job  after 
the  Christmas  holidays,  Monday,  Jan. 
3,  and  in  the  meantime  it  may  safely  be 
said  Senator  Bill  (Dem.)  of  Washing- 
ton, author  of  the  Dill  bill,  which  has 
been  passed  by  the  Senate,  and  Repre- 
sentative Wallace  H.  White  Jr.  (Rep  ) 
sponsor  of  the  White  bill,  approved  by 
the  House,  are  giving  much  thought  to 
the  matter  for  the  further  considera- 
tion of  the  Conference  Committee  as  a 
(Continued  on  Page  14) 


Radio  Program 
for  Next  Week 

KPO— HALE    BROS.   AND  THE   CHRON- 
ICLE, SAN   FRANCISCO— 428.3 
Sunday,  January  « 

9:45  to  10:45  a.  m. — Undenominational  and 
non-sectarian   church   service. 

10:45  a.  m. — Weather  forecast  and  general  in- 
formation. 

2:40  to  4:15  p.  m. — Concert  of  the  San  Fran- 
cisco Symphony  Orchestra  under  the  direc- 
tion ot  Alfrea  Hertz,  broadcast  by  ivPO. 
KGO   and   KF1, 

6:00  to  6:30  p.  m. — States  Restaurant  Orches- 
tra. 

6:30  p.  m. — General  information. 

6:35  to  8:35  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

8:35  to  10:00  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

10:00  to  12:110  p.  m. — John  Wolohan  and  his 
Californians. 

Monday,    Jnnuary    10 

6:45,   7:15.   7:45  a.  m. — Daily  Health   Drill. 

10:30   a.    m. — Weather  forecast. 

10:45  a.   m. — Home   Service  Talk. 

12:00  noon — Time  signals,  Scripture  reading 
and  weather  forecast. 

1:00  to  2:00  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

3:30  to  5:30  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30   to  6:15  p.  m. — Children's  hour. 

6:15  to  6:30  p.  m. — Stock  market  quotations. 

6:30  to  7:00  p.  m. — States  Restaurant  Orches- 
tra. 

7:00  to  7:30  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

7:30    to    8:00    p.    m. — DX. 

s  0  x :  1  o  p.  m. — Chamber  of  Commerce  talk. 

8:10   to  S:25  p.  m. — Book  reviews. 

8:25    to   9:00   a.    m. — Bridge    lesson   No.    12. 

9:00  to   10:00  p.   m. — Studio  program. 

10:00    to    11:00    p.    m.— Billy    Long's   Cabirlans 

11:00   to   12:00   p.   m. — KPO   Variety   Hour. 

Tuesday.  January  11 

6:45,  7:15,  7:45  a.  m. — Dally  Health  Drill 

10:30  a.  m. — Weather  forecast 

10:45    a.    m. — Cooking    hints    and    recipes. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00  to  2:00  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

3:30   to  5:30  p.   m. — Palace  Hotel  Concert  Or-  I 
chestra. 

5:30  to  6:15  p.  m. — Children's  Hour. 

6:15  to  6:30  p.  m. — Stock  market  quotations. 

6:30  to  7:00  p.  m. — States  Restaurant  Orches- 
tra. 

7:00  to  7:30  p.  m. — Fairmont  Hotel  Orchestra 

7:30   to  8:00   p.   m. — DX. 

8:00   to   9:00   p.   m.^'Uda  Waldrop   Hour." 

9:00    to    10:00    p.    m. — Studio   program. 

10:00  to  11:00  p.  m. — Palace  Hotel  Dance  Or- 
chestra. 

11:00   to   12:00   p.  m. — Billy  Long's  Cabirlans. 

Wednesday,   January   12 

?A4L7:15'   7:45   a'   m- — Daily   Health    Drill, 

10:30   a.   m. — Weather  forecast. 

10:45  a.   m. — Home  Service   Talk 

12:00  noon— Time  signals  and  Scripture  read- 
ing. 

l:0ti  to  2:00  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

3:30   to  5:30  p.  m. — Palace  Hotel  Concert  Or-    ' 
chestra. 

5:30  to  6:15  p.  m. — Children's  hour 

'I'll  \°  Vil  p-  "a.— Stock  market  quotations. 

6:30  to  7:00  p.  m. — States  Restaurant  Or- 
chestra. 

7:00  to  7:30  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

7:30  to   8":00  p.   m. — DX. 

8:00  to  9:00  p.  m.— Atwater  Kent  Artists 

9:00    f.   10:00  p.   m.— Studiu   program 

1":""  to  11:00  p.  m. — States  Restaurant  Or- 
chestra. 

11:00  to  12:00  p.  m. — John  Wolohan  and  his 
Californians. 

Thursday,    January   13 

5;,4L7:15'   7:i§  »•  m.— Daily  Health  Drill. 

10:30  a.  m. — Weather  forecast. 

10:45    a.    m. — Cooking   hints   and    recipes 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00  to  2:00  p.  m.— Fairmont  Hotel  Concert 
Orchestra. 


January  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


11 


3:30  to  5:30  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30  to  6:15  p.  m. — Children's  hour. 

6:15  to  6:30  p.  m. — Stock  market  quotations. 

6:30  to  7:0u  p.  m. — States  Restaurant  Orches- 
tra. 

7:00  to  7:30  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

7:30  to  8:00  p.  m. — DX. 

8 to  10:00  p.  m. — Walter  Krausgrill's  Or- 
chestra. 

10:011  to  11:iiii  p.  m. — States  Restaurant  Or- 
chestra. 

Hun  to  12:00  p.  m. — John  Wolohan  and  his 
Californians. 

Friday,  Janunry  14 

6:45,  7:15,   7:45  a.  m. — Daily  Health  Drill. 

10:30  a.   m. — U.   S.  weather   forecast. 

10:35    a.    m. — Fashion   Talk. 

10:45   a.  m. — Home   Service   Talk. 

12:00  noon — Time  signals  and  Scripture  read- 
ing-. 

12:45  p.   m. — Talk   from  Commonwealth  Clut>. 

1:30  to  2:00  p.  m. — Fairmont  Hotel .  Concert 
Orches  t  ra 

3:30  to  5:30*  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30  to  6:15  p.   m. — Children's  hour. 

fi;15   to  6:30  p.   m. — Stock   market  quotations. 

tf:30  to  7:00  p.  m. — States  Restaurant  Orches- 
tra. 
20   to  7:30  p.  m. — "Sports  on   the  air." 

7:30    to    S:00    p.    m. — DX, 

Mini  to  10:00  p.  m. — Walt.r  Krausgrill's  Or- 
chestra. 

10:00  to  11:00  p.  m. — States  Restaurant  Or- 
chestra. 

£1:00  to  12:00  p.  m. — John  Wolohan  and  his 
Californians. 

Saturday.  January  15 

fi:45.  7:15,    7:45   a.   m.— Daily   Health   Drill. 

10:30  a.  m. — U.  S.  weather  forecast. 
mi     to    9;  no    p.     m. — Simultaneous    broadcast 
by    KPO   and    KPI. 

10: 1  r.    a.    m, — Cooking    bints    and    recipes. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

inn  to  2:00  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

8380  to  5:3n  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

8MB  to  6:30  p.  m.— Stock    market  quotations. 

6*80  to  7:30  p.  m. — States  Restaurant  Orches 
tra. 

7:30    to    8:00    p.    m. — DX. 

~:nii  to  10:00  p.  m.— Palace  Hotel  Dance  Or- 
chestra. 

t0:OO  t..  linn  a.  m.— Walter  Krausgrill's  Or- 
chest  ra. 


KJBS— JULIUS   BRUNTON   &   SONS  CO., 
SAN    FRANCISCO— 220 
Dalit    Kxcept   Sunday 

nn    i,,    11:30   a.    m.— Vocal    and    Instrumental 
Selections. 

4:00    p.    m. — Vocal    and    Instrumental 

Selections. 


KGTT — GLAD   TIDINGS   TEMPLR,   s\\ 
PRANCISCO— 307 

Sunday.  January  II 

B80   i-  3:00   p.  m, — Sunday  school, 

BtfO  to  6:00   p.   m.- — Temple  service. 

8:00   to    in  ;00    p.    m.-    \'.\.  en  I  n  ■■    bi  r  i  li  ■ 

Momlay,    January    lO 

1  2::: ii    i  o   l  :00   p,    m.- — Daily    Scripture   reading 

TuPMdny,   January   11 

i "  30    to    i  no   p.    m. — Dally    s.-i  Ipi  lire    i  i-ading 

8:00    io    10:00   p.    in. — Studio   program, 

\\  edneNilny,  January    12 

18:30    to    l  :i'ii    p     m.— Daily    Scripture   reading 
8:30   tn    1:00  p.   in.  —  Divine  healing    servb 
s  nn    to    10:00    p.    m.— Studio    program 

Tliiirs<iu> .   January    13 

i       10     to    1    nn    p.     m.  —  I  »:»  t  1  >     Scriptu  itdinK 

Bfetda? .  January    i  t 

i "   :.n    io    1   on    p,    in.— 1  ►ally    Script  ur«     i 
BtOO    to    10:00    p     m. — Stu  llo    progi  am 

■  I i  nn   ,,    m      Sunshine  houi . 

Saturday(  Jaauary    III 

tu    i  nn    p     mi. —  i»;tily   Scripture    reading. 


KGO— GENERAL  ELECTRIC  CO., 
OAKLAND— 361 

Munlay,  January    U 

11:00    a     m    ■  -Triti it >     Episcopal    Churcl 

isco. 
1:40  p.   in.-- San   Francisco  Symphony   Orches- 
tra co  ctlon  of  Alfred  1 1 

P     in  — Bern's    Symphony    «■ 
t  ra 

7:30  p.   m--  Weather  bureau   report 
p     m. — Trinity     i'; 
San    Francisco. 

p    m,  —  Hems  Symphony  Orches- 
tra. 

Monday,    Janunr>     10 

m. —  N      \       StOCk     reports. 


:37   p.    m.—   S.   F.    Stock    reports. 

l''il  ,p-    "I— Weather    Bureau    reports. 

'.aX  \°  4i°Lp-  m-— Hotel   Leamington  Concert. 

4:00  to  5:00  p.  m.— California  Federation  of 
Women  s  Clubs. 

5:30   to  6:00    p.   m. — KGO   Kiddies'    Klub 

6:00    to  6:55   p.   m.-Bem's   Little   Symphony. 

d:55    p.    m. — News    items. 

7:03    p.    m. — Weather   Bureau   report. 

7:06  p.  m. — S.  F.  Produce,  Grain,  Cotton,  and 
Metals. 

7:14   p.    m. — N.   Y.   Stock   reports   (closing) 

7:21  p.  m, — S.  F.  Stock  reports   (closing). 

Tuesday,  Janunry    11 

1:30    p.    m. — N.   Y.   Stock   reports. 

1:37  p.  m. — S.  F.  Stock  reports. 

1:42  p.   m. — Weather  Bureau  reports. 

3:00  to  4:00  p.  m. — Hotel  Leamington  Concert. 

4:00    p.    m. — Housekeeper's   chat. 

6:00    to  6:55    p.   m. — Bern's  Little   Symphony. 

C:55   p.   m. — News   items. 

T:03   p.   m. — Weather  Bureau  report. 

7:06  p.  m. — S.  F.  Produce,  Grain,  Cotton,  and 
Metals. 

7:14   p.    m. — N.   Y.   Stock  reports   (closing). 

7:21   p.  m. — S.  F.  Stock  reports   (closing). 

8:00  to  9:00  p.  m. — (Oakland  Studio)  "The 
Pilgrims." 

9:00   p.   m. — "Chats  About  New   Books," 

Wednesday,  January  IS 

1:30   p.    m. — N.    Y.   Stock   reports. 

1:37  p.  m. — S.  F.  Stock  reports. 

1:42    p.    m. — Weather   Bureau   reports. 

:::00  to   4:iin  p.  m. — Hotel  Leamington  concert. 

4:00    p.   m. — Housekeeper's  chat. 

5:30  p.  m. — "For  instance,"  by  General  Jack- 
son. 

6:00    to   6:55   p.   m. — Bern's  Little   Symphony. 

6:55  p.  m. — News  items. 

7:03    p.    m. — Weather    Bureau    report. 

7:06  p.  m. — ,S.  F.  Produce.  Grain,  Cotton,  and 
Metals. 

7:11    p.   ni. — k    y.   Stock   reports   (closing). 

i  :21   p.   m. — S.   F.   Stock  reports   (closing). 

8:00   p.    m. —  (S.    F.    studio)    Farm   Program. 

8:10   p.   m. —  (Series)    "The  Cattle    Industry." 

8:20  p.  m. — An  interview  with  the  Agricul- 
tural  Economist. 

8:80    p.    m.— W.O.W.Male   Trio. 

8:40    p,    m. — Address. 

8:40  p,  m.— Address,  "The  Railroad  Commis- 
sion   and    the   Farmer.'' 

9:00  i).  no. — W.  i).  w.  Male  Trio. 

Thur*<lny,    .Inniinrr    13 

1:30   p.    m.— N.    Y.   Stocks. 

1:37   p.   m.— S.   F.   Stocks. 

L:42    p.    m. — Weather. 

i:nu   p,   mi, — Housekeepers'   chat 

.Vim  to  6:00  p.  m. — George   W.  Ludlow,   '.'Friend 

i  o    Hoys." 
6:00   to  6:55  p.  m. — Bern's  Little  Symphony. 
6:55    p.    m. — News. 
7:03  p.   m. — Weather. 
7:06  p.  m. — S.  F.  Produce. 
7:06  p.  m. — S.  F.  Produce,  Grain,  Cotton,  and 

Metals. 
7:14    p.    m. — N.    Y.    Stocks    (closing). 
7:21    p.    m. — S.    F.   Stocks    (closing). 
8:00    to    9:00   p.    m. — Program    by    Arlon    Trio. 

KGO  studio  start",  and  the  KGO  Minstrels. 
:<  :'.n   to    :  j  00    p.    m. — Phil    Lampkln's   Musical 

Bea  rs 

l'rhiii.t.  January   <  < 

» 1 :10    a.    m. — Homemaklng    Talk. 

1:30   p.   m. — N.    Y.    Stock   reports. 

1:87    p,    m. — S.   F.   Stock   reports. 

i  4:'   p    m  -    Weather  Bureau  reports. 

3  nn  in  t p.  m — Hotel  Leamington  Concert. 

1:00    p.    m  -    Houm  k.  .  p.  i  >-    ,  hat. 

p.   tn. — Bern's   Little   Symphony. 
6:55   p.    m. — News   items. 
7:08    p.    m. — Weather   Bureau    report. 
.    mi;    ,,     in        s     P.    Produce,    Grain,    Cotton,    an-l 

■      lis 

7  11   p    m       N     Y    Stock   reports   (closing). 

7-1  p.  in      S    !-"    stock  reports  (closing). 

n  -in    (,.   :»  iu>   p.   in — tS.   F.    St  in hoi    Program 

Hararday«   Janaar?     15 

S     Weather    Bureau   report. 
i>      in        N      Y      Stocks 
t  _■    pi    ,,     m  — s     1-"     Stocks 

I  nn  to   t  00  p.  in. — Hotel  Leamington  Concert, 
m. — Houa  hat. 

tn        Weekly    Pporl    Review,"    by    Al 
Santi 
g:l6    to    :*   IG    p     m, — Program    from    the    Hotel 
Leamington. 

;t   16    p.    in     to    1:00    a.    m. —  Wilt   GunzendorfVr  s 

I    dance    music. 


KLX— OAKLAND  TRIBUNE.  OAK- 
LAND—509 

Mouiln  >  .    January     lO 

9    7 :30   p.   m. — News   Broadcast. 
9:00  p.   m — Studio  program. 

DC    p     m — Wei  kly    meeting    Lake 

I  t     Pucks. 

Iiie<.i1n>.    January     11 

T.rtO   to   7:10   p.   m, — Xe^s   1  :  oadcast. 
\\  I'dnc-tlnv,    January     U 


Hotee  Mark  Hopkins 

San  Franchsco  's  smarted  rendezvous .  . . 
■where  fddie  Harkness  and  his  Orchestra  have 
won  the  hearts  of  the  city 's  smart  set! 

TEA  1>ANSANT'  Monday  and  Saturday 
Afternoons,  four  'til  six,  One  Dollar. 

CONCERT  TEA  ,Tues.,  Wed.,Thur..Fn. 
Afternoons,  four 'til  six,  Fifty  Cents. 

D/NNZ!RlMNCE,Ni£htly(exceptSun.) 
seven  'til  nine.  Table  d'Hote,  Two-fifty. 
No  Couvert  for  Dinner  Guests. 

SUPPER  T>ANCE  ,  Nightly  (except  Sun.) 
nine  'til  one.  Couvert  Tifty  Cents;  Satur- 
day. Couvert  One  Dollar. 

Qmm  by  Viffor 


Jollow  the 

Qolden  Ttoad 

to  Health! 


Tune  in  on  KPO  every 
morning  at  6:45  -  7:15  or 
7:45  for  the  daily  Golden 
Road  to  Health  Exercises. 

These  exercises  are  given  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California;  for  22  years  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  quality 
in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


January  8,  1927 


6:30    to   7:00    p.    m. — Athens   Athletic   club   or- 
chestra. 
7:00    to   7:30   p.   m. — News   broadcast. 
8:00    to   9:00    p.    m. — Educational   Program. 
9:00  to  10:00  p.  m. — Special  program. 

Thursday,   January  13 

7:00  to  7:30  p.  m. — News  broadcast. 

Friday,  January  14 

7:00  to  7:30  p.   m. — News  broadcast. 
S:00    to    9:30    p.    m. — Program. 
9:45  to  10:30  p.   m. — Athens  Athletic  Club  Or- 
chestra. 
Saturday,   January  15 
7:00  to  7:30  p.  m. — News  broadcast. 


KFUS— GOSPEL  RADIO,  OAKLAND— 256 
Sunday,  January  U 

9:00  a.   m. — International   Sunday   School  Les- 
son. 
4:00   to   5:30    p.   m. — Sacred  songs. 

Monday,  aJnuary  10 

10:00  a.  m. — The  hour  of  Christian  Ministry. 
Wednesday,    January    12 

10:00  a.  m. — The  hour  of  Christian  Ministry. 
s:00    p.    m. — .Sacred   songs. 

Thursday,   January  13 

2:00  to  3  p.  m. — Telephone  or  write  in  your 
health  questions  and  they  will  be  informal- 
ly discussed. 

3:00  to  4:00  p.  m. — Sacred  variety  program. 

Friday,  January  14 

10:00   a.    m. — The   hour   of   Christian   ministry. 

2:00  to  3:00  p.  m. — Women's  Bible  Study  Hour. 

3:00   to  4:00  p.   m. — Sacred  Variety  Program. 

8:00  p.  m. — telephone  or  write  in  your  nealth 
questions  and  they  will  be  informally  dis- 
cussed. 

Saturday,   January  15 

1:30   to    2:30   p.   m. — Children's   Church   Broad- 

6:30  to  7:30  p.  m. — (a)  Gospel  Weather  Bureau 
Forecast:  (b>  Announcements  of  Churches 
for   Sunday. 


KTAB— ASSOCIATED  BROADCASTERS, 
OAKLAND— 302.8 

Sunday,  January  u 

9:45  to  10:45  a.  m. — Prof.  A.  E.  Linsley's  Bible 

class. 
11:00  a.  m. — Services  of  Tenth  Avenue  Baptist 

Church. 
7:45  p.  m. — Services  of  Tenth  Avenue  Baptist 

Church. 

Monday,    January   10 

S:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:15  to  9:45  a.  m. — Shopping  Hour. 
5:00   to  6:00  p.  m. — Children's  Hour. 
6:30  to   7:00   p.   m. — Twilight   Hour. 
7:00  to  7:30  p.  m. — Shopping  Hour. 
8:00    tn   10:00   p.    m. — Slavic  music   by    Robert 
Rourke,   violinist. 

Tuesday,  January  11 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9:15  to  9:45  a.  m. — Shopping  Hour. 

9:45   to   10:00   a.  m. — "Diet  and  Health." 

5:00  to  6:00  p.  m. — Children's  Hour. 

6:30   to   7:00   p.   m. — Twilight  Hour. 

7:00    to  7:30   p.   m. — Shopping  Hour. 

8:00   to   8:15   p.   m. — Fifteen   Minutes    with   the 

Stamp  Collectors. 
S:15    to    10:00    p.    m. — The    KTAB    Quartet. 

Wednesday.   January    12 

8:45   to   9:15   a.  m. — "The   Hour   of   Prayer." 
9:15    to   9:45   a.   m. — Shopping  Hour. 
5:00  to  6:00  p.   m. — Children's  Hour. 
6:30   to   7:00   p.   m. — Twilight  Hour. 
7:00    to   7:30    p.    m. — Shopping    Hour. 
8:00  to  10:00  p.  m. — Part  I.    Women's  Chorus; 
Part   II.     Instrumental   Trio. 

Thursday,   January   13 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9:15  to  9:45  a.  m. — Shopping  Hour. 

9:45  to   10:00   a.  m. — "Diet  and  Health." 

5:00  to  6:00  p.  m. — Children's  Hour. 

6:30  to   7:00   p.   m. — Twilight  Hour. 

7:00  to   7:30    p.   m. — Shopping  Hour. 

Friday,  January  14 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:15   to   9:45   a.   m. — Shopping   Hour. 
5:00   to  6:00  p.   m. — Children's  Hour. 
7:00    to    7:30    p.    m. — Shopping    Hour. 
8:00    to    9:00    p.    m. — Oden    and    Richard's    Ha- 
waiian   Troupe. 
9:00  to  10:00  p.  m.— Goat  Island  Goats. 

Saturday,  January  15 

S:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:15   to   9:45   a.   m. — Shopping   Hour. 
7:00   to   7:30    p.   m. — Shopping  Hour. 


KGW— MORNING  OREGONIAN,  PORT- 
LAND—491.5 

Sunday,  January  0 

10:55  to  12:30  p.  m. — Morning-  services. 
7:30  to  9:00  p.  m. — Evening  services. 
9:00    to  10:00  p.  m. — Concert. 

Monday,   January    10 

7:15    a.    m. — Y.M.C.A.    setting    up    exercises. 
10:00    to    11:30   a.    m. — Music,    weather    report. 
12:30   to   1:30    p.   m. — Noon  concert. 
6:00   to   7:00   p.   m. — Dinner   concert. 
7:00    to    7:30    p.    m. — Children's   Program. 
7:30    to    7:45   p.   m. — Utility   service. 
8:00   to   S:30   p.   m. — Vaudeville   entertainment. 
s:30    to    9:15    p.    m. — Portland    Symphony    Or- 
chestra. 
9:15  to  10:00  p.   m. — Vaudeville  entertainment. 
10:00  to  12:00  p.  m. — Dance   music. 

Tuesday,  January  11 

9:45    to    10:00    a.    m. — Women's    Health    Exer- 
cises. 
10:00  to  11:30  a.  m. — Music,   weather  report. 
2:00    to   3:00    p.    m. — Women's   Matinee. 
6:00  to  7:00  p.  m. — Dinner  concert. 
7:00  to  7:30  p.  m. — Children's  program. 
7:30   to   7:45   p.   m. — Utility  service. 
8:00  to  10:00  p.  m. — Educational  program. 
10:00   to  12:00  p.  m. — Dance  music. 

Wednesday,   January   12 

7:15   a.    m. — Setting   up   exercises. 

10:00  to  11:30  a.  m. — Music,  weather  report. 

6:00   to   7:00   p.   m. — Dinner  concert. 

7:30    to    7:40    p.    m. — Utility   service. 

8:00  to  9:00   p.  m. — Concert. 

9:00    to    10:00    p.    m. — Concert. 

Thursday,   Junuary  13 

10:00   to   11:30   a.    m. — Music,   weather   report. 

12:30   to   1:30   p.   m. — Noon   concert. 

6:00    i"   7:00   p.   m. — Dinner   concert. 

7:30   to   7:45   p.   m. — Utility  Service. 

7:45   to  8:00   p.   m. — Lecture. 

8:00   to  10:00  p.  m. — Vaudeville  entertainment 

Friday,  January  14 

7:15   a.   m. — Setting   up   exercises. 

9:45  to  10:00  a.  m. — Women's  Health  exer- 
cises. 

L0:00    to   11:30   a.    m. — Music,   weather   report. 

12:30    to    1:30    p.    m. — Noon   concert. 

2:00  to  3:00  p.  m.—  Women's  Matinee. 

6:00  to  7:00  p.  m. — Dinner  concert. 

7:00  to  7:30  p.  m. — Children's  program. 

7:30   to   7:45   p.   m. — Utility   service. 

8:00  to  8:30  p.  m. — Weekly  meeting  of  the 
KGW  Movie   Club. 

8:30   to   10:30   p.   m.- — Dance   music. 

10:30  to  12:00  p.  m.- — Keep  Growing  Wiser  Or- 
der  of  Hoot  Owls. 

Saturday,   January  15 

10:00    to    11:30    a.    m. — Music,    weather    report 
6:00  to  7:00  p.  m. — Dinner  concert. 
7:00    to    7:30    p.    m. — Children's    program. 
7:30    to    7:45    p.    m. — Weather    report. 

■,;,,,,     (,,    m. mi    p.    m. — Concert. 
10:00    to    12:00   p.   m. — Dance   music. 


KFI- 


■EARLE   C.   ANTHONY,    INC., 
LOS   ANGELES— 467 


{Copyright  1925  by  Earle  C.  Anthony,  Inc.) 
Sunday,  January  u 

10:00  a.  m. — Church  Services  under  direction 
of    L.    A.    Church    Federation. 

11:00  a.  m. — Third  Church  of  Christ  .Scientist 
services. 

2:45  p.  m. — Standard  Oil  Company  of  Cali- 
fornia presents  San  Francisco  Symphony 
Orchestra.  Alfred  Hertz,  Conductor;  broad- 
cast simultaneously  by  KFI,  KPO,  KGO. 

6:30    p.   m. — KFI   Nightly   Doings. 

6:45  p.  m. — Music  Appreciation  Chat  and 
Father  Ricard's  Sun   Spot  weather  forecast. 

7:00  p.  m. — Aeolian  Organ  Recital;  Alex 
Reilly   at   the  console. 

8:00  p.   m. — Packard  Classic  Hour. 

9:00  p.  m. — Bob  Bottger  and  his  Venetians 
Dance  Orchestra. 

10:00  p.  m. — Packard  Six  Orchestra — Bill 
Hennessy,  Director;  Dolly  MacDonald,  So- 
loist. 

Monday,    January   10 

10:00  to  10:20  a.  m. — Face  and  Scalp  Hygiene 
by   Georgia   O.    George. 

10:20  to  10:40  a.  m.  —  Furnishings  for  the 
Home  by  Agnes  White. 

10:40  to  11:00  a.  m. — Betty  Crocker,  Gold 
Medal    Flour   Home    Service    Talks. 

11:10  to  11:30  a.  m.— Food  Talks  by  Agnes 
White. 

5:30  p.  m. — The  Varsity  Club  Orchestra — Bill 
Stewart,    Director. 

6:00    p.    m. — KFI    Nightly   Doings. 

6:10  p.  m. — KFI  Radio  Travel  Guide. 


6:20   p.    m. — George    Wilder   Cartwright,    talks 

on   the  Constitution. 
6:35  p.  m. — Marta  Evarts  Orchestra,  Kenneth 

Price,  soloist. 
7:00  p.  m. — Owen   Fallon  and  his  Californians 

Starke    Sisters    (Minnie   and    Maude). 
8:00    p.    m. — Popular  program. 
9:00    p.    m. — Program    of    concert    music. 
10.00  p.   m. — Program   by  Meiklejohn   Bros. 

Tuesday,  January  11 

5:30  p.  m. — Jack  Murray's  Italian  Village  Or- 
chestra. 

6:00   p.   m. — KFI  Nightly   Doings. 

6:10    p.    m. — KFI    Radio    Travel    Guide. 

6:20  p.  m. — Dr.  John  T.  Miller,  "Human  Na- 
ture Around   the   World." 

6:35   p.   m. — Velma   Wood,   concert   pianist. 

7:00  p.  m. — Paul  Howard's  Quality  Seren 
aders. 

8:00  p.  m. — Screen  Artists'  Quartet,  Emma 
Kimmel,    soprano. 

9:00    p.    m. — Gertrude   KoehiMng,    contralto. 

10:00  p.  m. — Azure  Music  Club,  Clarice  Etui 
sell,  blues  singer;  Betty  Colston  and  Bill 
Parker,    Esther   Walker,   pianist. 

Wednesday,   January    12 

10:00  to  10:20  a.  m. — Face  and  Scalp  Hygiene 
by   Georgia   O.    George. 

10:20  to  10:40  a.  m. — Talk  on  Child  Training 
by  Agnes  White. 

10:40  to  11:00  a.  m. — Betty  Crocker,  Gold 
Medal    Flour   Home    Service    Talks. 

ll:ln  to  11:30  a.  m. — Food  Talks  by  Agnel 
White. 

5:30    p.    m. — Matinee    program. 

6:00    p.    m.— KFI    Nightly    Doings. 

6:10  p.   m. — KFI   Radio  Travel  Guide. 

6:20   p.    m. — KFI   Radiotorial    Period. 

6:35    p.    m. — Vest   Pocket  Period. 

7:00   p.   m. — Ray   Fisher's   Original   Victorians. 

7:30     p.    m. — Nick    Harris,    Detective    Stories; 

8:00  p.  m. — California  Petroleum  Corporation 
Program — Virginia    Flohri. 

9:00    p.    m. — Semi-classical   hour. 

10:00  p.  m. — Sunset  Instrumental  Quartet — 
Dorothy  Ruth  Miller,  pianist;  Ernest  Bur- 
ley,  tenor. 

Thursday,    January    13 

5:30  p.  m. — Sebastian's  Cotton  Club  Orchestra. 

6:00  p.  m. — KFI  Nightly   Doings. 

6:10    p.    m. — KFI    Radio    Travel    Guide. 

6:20    p.    m. — KFI    Radiotorial    Period. 

6:35  p.  m. — Sebastian's  Cotton  Club  Orchestra. 

7:00  p.  m. — Program  by  University  of  South- 
ern  California. 

8:00  p.  m. — KFI  Drama  Hour. 

9:00  p.  m. — Leslie  Adams  and  Dean  Metcalf. 

10:00  p.  m. — Johnston  &  Farrell's  Music  Box 
Hour — Direction  of  Gene  Johnston,  with 
Jim.  Jack  and  Gene  Trio,  including  the  five 
bad  boys. 

Friday,  January  14 

10:00  to  10:20  a.  m. — Face  and  Scalp  Hygiene 
by  Georgia  O.   George. 

10:20  to  10:40  a.  m. — Talk  on  furnishing  for 
the   home    by   Agnes    White. 

10:40  to  11:00  a.  m. — .Betty  Crocker.  Gold 
Medal    Home    Service    Talks. 

11:10  to  U:30— Food  Talks  by  Agnes  White, 
m. — Matinee   program, 
m. — KFI    Nightly    Doings, 
m. — KFI    Radio   Travel    Guide. 
.    m. — KFI    Radiotorial    Period, 
m. — Vest    Pocket    Period, 
m. — Program  by  Paul  Roburts. 
m. — Felipe   Delgado,    Media    Hora   Es- 
pagnola. 

S:00  p.  m. — Aeolian  Organ  Recital — Alex  Reil- 
ly  at    the   console. 

9:00   p.   m. — Alma   Frances   Gordon,   contralto. 

10:00  p.  m. — Packard  Ballad  Hour;  J.  Maurice 
Woods,  baritone. 


5:30 

p. 

6:00 

P 

6:10 

P. 

6:20 

P 

ti::<b 

P 

7:00 

p. 

V:30 

P 

January  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Radio  Program  for  Next  Week 


10:30    p.    m.  —  Packard    Ballad    Hour  —  Edna 
Bilea;   J.   Maurice  Woods,   Baritone. 

Saturday,   January   15 

6:30    p.    m. — Billy   Cox   and   his   Angeleno    Ag- 

gravators. 
6:00    p.    m. — KFI  Nightly   Doings. 

p.    m. — KFI    Radio    Travel   Guide. 
p.  m. — Radiotorial  Period, 
p.  m. — Vest  Pocket  Period. 
p.    m. — Instrumental   music. 
p.  m. — Mission  Bell  Orchestra;  Chico  De 
Verde,  director,   Eva  Olivotti,  Ray  Harmon 
on  a  program  by  the  Los  Angeles  Soap  Co. 
:00  p.  m. — Popular  Program. 
10:00    p.     m. — Packard    Radio    Club  —  Esther 
Walker,   pianist;   Ruth   Davis,    blues  singer; 
Helen  Guest. 
11:00    p.    m. — KFI   Midnight    Frolic. 


:10 
6:20 


:00 
:00 


KNX-LA.    EVENING    EXPRESS, 
LOS  ANGELES— 337 

Dully  Except   Sunday 

7:30  a.  m. — KNX  Morning  Gym. 
:00    a.    m. — Inspirational    talk    and    morning 
prayer. 

8:55    a.    m. — Time    Signals. 

9:00   a.    m. — Chopping   News. 

10:30  a.  m. — Household  Economics  except  Fri- 
day and  Saturday. 

12:00    m. — George    Redmond's    Orchestra. 
:00    p.    m. — Musical    program — except    Satur- 
day. 

4:55  p.   m.— Market  reports. 

6:30    p.    m.- — George   Redmond's   Orchestra. 

6:00  p.  m. — The  Town  Tattler. 

6:15   p.   m. — W.   F.  Alder  Travelogue. 

>:3G  p.   m. — Atwater   Kent   orchestra. 

Sunday.  January  9 

10:00  a.  m. — 1st  Presbyterian  Church  of  Hol- 
lywood. 
2:00  to  4:00  p.  m. — Musical  program. 
6:30    p.    m. — Hollywood    Unitarian    Church. 
:00  p.  m. — -1st  Presbyterian  Church  of  Holly- 
wood. 

:00    p.    m. — Concert    Orchestra. 
9:00   p.  m. — Feature  Program. 


Monday*   January  10 

3:00  p.  m. — First  Presbyterian  Church  of  Hol- 
lywood. 
4:00    p.    m. — Little   Jean. 
4:30   p.   m. — Blue  Monday   Frolic. 
7:00  p.  m. — Courtesy  program. 
7:30  p.  m. — Playlet. 
8:00  p.  m. — Courtesy  program. 
9:00    p.    m. — Courtesy   program. 
lii:00  p.  m. — Feature  program. 
11 :00    p.    m. — Gus    Arnheim's    Orchestra. 

Tuesday,  January  11 

3:00  p.  m. — Combined  program  by  Police  and 

Fire  Depts. 
4:00  p.  m. — Radio  matinee. 
7:00   p.  m. — Courtesy  program. 
7:30  p.  m. — Feature  program. 
S:00  p.  m. — Feature  program. 
9:00   p.   m. — Courtesy  program. 
10:00   p.    m. — Gus    Arnheim's    Orchestra. 

Wednesday,  January   12 

4:00  p.    m. — Talk  on  care  of  children. 

7:00  p.  m. — Courtesy  program. 

7:30    p.    m. — Feature   program. 

S:00  p.   m. — Courtesy   program. 

9:00  p.  m. — Feature  program. 

10:00  p.   m. — Feature  program. 

11:00    p.    m. — Gus    Arnheim's    Orchestra. 

Thursday,    January   13 

11:00  a.    m. — Nature  talk. 

7:00  p.  m. — Organ  recital  by  Fred  Scholl. 

*  ;00    p.    m. — Courtesy    program. 

9:00   to  10:00  p.  m. — Feature  program. 

lii:00   p.   m. — Feature  program. 

11 :00    p.    m. — Gus    Arnheim's    Orchestra. 

i-'ridny,  January  14 

3:00    p.    m. — Musical    program. 

4:00  p.  m. — Boy  Scouts'  Musical  Program. 

7:00    p.    m. — Feature    program. 

S:00    p.    m. — Feature    program. 

9:00   p.   m. — Courtesy  program. 

10:00    p.    m. —   Feature    program, 

11:00    p.    m. — Gus    Arnheim's    Orchestra. 

Saturday,   January  15 

3:00  p.   m. — The  Town  Crier  of  the  Day   and 

his  pals. 
7:00   p.   m. — Stories   of   insect  life. 


7:16  p.  m.— Announcement  of  Sunday  ser- 
vices of  the  leading  Los  Angeles  churches. 

7:30    p.    m, — Courtesy    program. 

8:00    p.    m. — Feature   program. 

9:00   p.   m. — Feature  program. 

10:00    p.    m. — Gus   Arnheim's    Orchestra. 

11:00  p.  m. — Saturday  night  frolic  from  the 
studio   of   KNX. 


KFWB— WARNER  BROS.,   HOLLY- 
WOOD—252 

Sunday,  January  9 

9:00   to   11:00   p.  m. — Warner   Bros.  Frolic. 

Monday,    January    10 

5:00  to  6:00  p.  m. — Children's  Hour. 

6:00   to   7:00   p.   m. — Dinner  Hour  Concert. 

7 :00  to  7 :50  p.  m.  —  Announcements  inter- 
spersed  with   musical  numbers. 

7:50  to  8:00  p.  m. — News  items. 

8:00  to  9:00  p.  m. — Program  featuring  Ken- 
neth Gillum,  popular  songs. 

9:00  to  10:00  p.  m. — Bill  Hatch  and  His  Or- 
chestra. 

10:10  p.  m. — Warner  Bros.  Frolic. 

Tuesday,  January  11 

5:00  to  6:00  p.  m. — Children's  Hour. 

6:00    to   7:00   p.   m. — Dinner  Hour   concert. 

7:00  to  7:50  p.  m. — ■"Where  to  go  and  what 
to    buy." 

7:30  to  8:00  p.  m. — Program  featuring  Fran- 
ces St.  George. 

8:00  to  8:10  p.  m. — News  items. 

8:10  to  9:10  p.  m. — Bill  Hatch  and  his  Or- 
chestra. 

9:10  to  10:10  p.  m. — Babe  Brown  and  his 
Ukelele. 

10:10  p.  m. — Warner  Bros.  Frolic. 

Wednesday,  January   12 

5:00   to   6:00  p.  m. — Children's  Hour. 

6:00   to   7:00   p.    m. — Dinner  Hour   concert. 

7:00  to  7:30  p.  m. — Thirty  minutes  of  sun- 
shine. 

7:00  to  7:50  p.  m. — "Where  to  go  and  what 
to  buy." 

7:50  to  8:00  p.  m. — News  Items. 

8:00  to  9:00  p.  m. — Program  featuring  Ann 
Grey  blues. 

(Continued   on   Page  14) 


In  justice  to  your  pocket- 
book  and  to  your  reputa- 
tion as  a  judge  of  radio, 
please  do  one  thing  be- 
fore deciding  upon  any 
radio  set : 


Model  59 
Price  $195.00  Without  Accessories 

Other  Models  $6 5.00  and  up 


Hear  the  Thorola  Model 
59  at  any  of  our  stores. 
It  is  absolutely  the  only 
way  to  be  sure  that  your 
radio  will  be  the  very 
latest. 


250  Stockton  Street 


WurlTIzer 

2345  Mission  Street  1543  Ocean  Avenue 

Oaki  ind— 575  14th  Street  \nd  3351  Grand  Avenue 


BERKELEY — 2223   rtLBGKAPH  AvEXL'E 


RiCHMONtv— 913  MxcDoxaid  Avenue 


4567  Mission  Street 


S  IM  Akselmo — 300  Mais'  Street 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


January  8,  1927 


9:00   to    10:00   p.   m. — Bill  Hatch   and   his  or- 
chestra. 
10:00  p.  itl — Warner  Bros.  Frolic. 

Thursday,  January  13 

6:00   to   7:00   p.   m. — Dinner  Hour   concert. 
7:00  to  7:50  p.  m. — "Where  to  go  and  what  to 

buy." 
7:50  to  8:00  p.  m. — News  items. 
S:00  to  9:00  p.  m. — Bill  Hatch  and  his  orches- 

9:00    to   10:10   p.  m. — Edward  Novis,    baritone. 
10:10  p.  m.- — Warner  Bros.  Frolic. 

Friday,  January  14 

6:00  to  7:00  p.  m. — Dinner  Hour  concert. 
7:00  to  7:50  p.  m. — "Where  to  go  and  what  to 

buy." 
7:60  to  8:00  p.  m. — News  items. 
8:0C    to    9:00    p.    m. — Bill    Hatch    and    his    Or- 

9:00   to   10:10  p.   m. — Kenneth  Gillum,  popular 

songs. 
10:00   p.   m. — Warner  Bros.   Frolic. 

Saturday,   January  15 

6:00  to  7:00  p.  m. — Dinner  Hour  Concert. 
7:00  to  8:00  p.  m. — "Where  to  go  and  what  to 

buy." 
8:00    to    9:00    p.    m. — Program    featuring   June 

Parker,    blues. 
9:00  to  10:00  p.  m. — Peggy  Mathews,  blues. 
10:00  to  11:00  p.  m. — Warner  Bros.  Frolic. 


KJR— NORTHWEST  RADIO  SERVICE  CO., 
SEATTLE— 384.4 

Sunday,  January  9 

11:00  to  12:30  p.  m. — Church  Service. 
7:45   to    8:00  p.   m. — Organ   recital. 
8:00    to   9:15    p.   m. — Evening   Service. 
9:15  to  10:45  p.  m. — Orchestra  under  direction 
of   Henry   Damskl. 

Monday,   January   10 

10:00  to  10:30  a.  m. — "What  to  prepare  for 
tonight's   dinner." 

10:80    to    11:30   a.    m. — Musical    Program. 

12:00  m. — Time  Signals. 

5:40  to  6:00  p.  m. — New  York  Stock  quota- 
tions. 

6:00   p.   m. — Time   Signals. 

6:05   to    6:10   p.   m. — Weather   reports. 

6:10    to   6:30   p.    m. — KJR    News   Items. 

8:30  to  10:00  p.  m. — KJR  Studio  Program. 

10:00  p.  m. — Time  Signals. 

10:00  to  11:00  p.  m. — Dance  music. 

Tuesday,  January  11 

10:00   to  10:30  a.  m. — Post  Intelligencer  Talk. 

10:30    to    11:30   a.    m. — Musical    Program. 

12:00  m. — Time  Signals. 

5:40  to  6:00  p.  m. — New  York  quotations. 

6:00  p.  m. — Time  Signals. 

6:05   to   6:10   p.   m. — Weather   reports. 

6:15  to  6:30  p.  m. — KJR  News  Items. 

8:30   to  10:00  p.  m. — Studio  program. 

10:00  p.  m. — Time  Signals. 

Wednesday,  January   12 

10:00   to  10:30  a.  m. — Post  Intelligencer  Talk. 

10:30    to    11:30    a.    m. — Musical    Program. 

12:00  m. — Time  Signals. 

3:00    to    4:00    p.    m. — Musical    program. 

5:40  to  6:00  p.  m. — New  York  Stock  quotations. 

6:00    p.    m. — Time   Signals. 

6:05   to   6:10  p.  m. — Weather  reports. 

6:15  to  6:30  p.  m. — KJR  News  Items. 

10:00    p.   m. — Time   Signals. 

9:00  to   11:00  p.  m. — Dance  music. 

Thursday.   January   13 

10:00   to  10:30  a.   m. — Post  Intelligencer  Talk. 
10:30    to    11:30    a.    m. — Musical    Program. 
12:00  m. — Time  Signals. 

5:40    to   6:00   p.    m. — New   York    Stock   quota- 
tions. 
6:00  p.  m. — Time  Signals. 
6:05    to    6:10    p.    m. — Weather    reports. 
6:10   to   6:30   p.   m. — KJR  News  Items. 
8:30    to    10:00   p.   m. — Studio   program. 
10:00   p.    m. — Time   Signals. 
11:00   p.   m. — Dance  Music. 

Friday,  January  14 

10:00   to  10:30   a.  m. — Post  Intelligencer  Talk. 
10:30    to    11:30   a.    m. — Musical    Program. 
12:00  m. — Time  Signals. 
3:00   to   4:00   p.   m. — Musical  program. 
5:40    to    6:00    p.    m. — New    York    Stock    quota- 
tions. 
6:00   p.   m. — Time   Signals. 
6:05    to    6:10    p.    m. — Weather    reports. 
6:15   to    6:30  p.   m. — KJR  News  Items. 
8:30   to   10:00   p.   m. — KJR   Studio  Program. 
10:00   p.  m. — Time   Signals. 

Saturday,  January  15 

10:00   to  10:30  a.   m. — Post  Intelligencer  Talk. 
10:30    to    11:30    a.    m. — Musical    Program. 
12:00  m. — Time  Signals. 


6:40    to    6:00   p.    m. — New   York   Stock   quota- 
tions. 
6:00    p.   m. — Time  Signals. 
6:05    to    6:10   p.    m. — Weather    reports. 
6:10    to  6:30   p.   m. — KJR  News  Items. 
10:00  p.   m. — Time   Signals. 
9:00    to    12:00  p.   m. — Dance   Music. 


KOA— GENERAL   ELECTRIC,  DENVER 
— 322.4 — (Mountain   Time) 

Sunday,  January  0 

11:00    a.    m. — Service     from     First      Baptist 

Church. 
6:30  p.    m. — Organ   recital. 
7:15    p.   m. — Evening   service. 

Monday,    January    10 

11:45   a.   m. — Weather,   road   reports. 

12:15   p.    m. — Organ   Recital. 

1:00    p.    m. — Stocks,    markets,    livestock. 

7:30  p.  m. — Children's  hour. 

8:00  p.   m.- — Instrumental   program. 

8:15   p.    m. — Studio    program. 

Tuesday,  January  11 

11 :45  a.  m. — Weather,  road  reports. 

12:15  p.  m. — Organ  Recital. 

3:15   p.  m. — Talk,   Interior  Decorating. 

3:30  p.  m. — Matinee  for  housewives. 

4:30  p.   m. — Question   Box. 

4:45   p.   m. — Fashion   review. 

6:00   p.   m.— Stocks,   markets,   livestock. 

7:30  p.  m, — Farm  question  box. 

9:00  p.  m. — Instruction  in  Auction  Bridge. 

AVedneMday,  January   12 

11:45  a.   m. — Weather,  road  reports. 
12:15  p.  m. — Organ  Recital. 
6:00   p.   m. — Stocks,   markets,   livestock. 
7:30  p.  m. —  Wynken,  Blynken  and  Nod. 
8:00  p.  m. — Instrumental  program. 
8:15   p.   m. — .Studio  program. 

Thursday,  January   13 

11:45  a.  m. — Weather,  road  reports. 

12:15  p.  m. — Organ  recital. 

3:15    p.    m. — Talk.    "Interior    Decorating," 

3:30  p.  m. — Matinee  for  housewives. 

4:30  p.  m. — Culinary  hints. 

4:4  5    p.    m. — Fashion    review. 

6:00  p.  m. — Stocks,  markets,  livestock. 

Friday,  January  14 

11:45   a.    m. — Weather,    road   reports. 

12:15  p.  m. — Instrumental  Concert. 

1:00   p.   m. — Organ  Recital. 

3:15    p.    m. — Talk,    "Interior    Decorating." 

3:30  p.  m. — Matinee  for  housewives. 

4:30   p.   m. — Question   Box. 

4:45    p.   m. — Fashion   Review. 

6:00   p.   m. — Stocks,   markets,   livestock. 

7:30  p.  m, — Preview  of  International  Sunday 

school  lesson. 
8:00    p.    m. — Instrumental    program. 
8:15    p.    m. — Studio    program. 
9:30  p.  m. — "The  Christmas  Carol." 

Saturday,  January   15 

11:45   a.    m. — Weather,    road    reports. 
12:15   p.    m. — Organ   Recital. 
10:30    p.    m. — Dance   program. 


KRE— DAILY  GAZETTE,   BERKELEY— 256 

Sunday.  January  1> 

10:00  to   11:00  a.  m. — Church   Service. 
6:30   to   7:30   p.  m. — Dinner   Concert. 
8:15   to  9:00  p.   m. — Social  concert. 

Monday,    January   10 

11:15    a.    m. — Physical    exercises    for    women. 

5:30    p.    m. — Current   news. 

8:00   to  10:00  p.  m. — Studio  program. 

Tuesday,  January   11 

11:15   a.   m. — Physical    exercises   for  women. 

5:30    p.    m. — Current    news. 

9:00    to   10:00  p.   m. — Studio   program. 

Wednesday,  January  12 

11:15   a.   m. — Physical   exercises    for  women. 
5:30  p.  m. — Current  news. 

Thursday.   January  13 

11:15   a.   m. — Physical    exercises   for  women. 

5:30   p.   m. — Current  news. 

S:00    to    10:00    p.    m. — Studio   program. 

Friday,  January  34 

11:15  a.  m. — Physical  exercises  for  women. 

5:30  p.  m. — Current  news. 

9:00   to  12:00  p.   m. — Dance  program. 

Saturday,  January  15 

11:15  a.  m. — Physical  exercises  for  women. 

5:30   p.   m. — Current   news. 

8:00  p.   m.   to  1:00  a.   m. — Dance   program 


RADIO 

(Continued  from  Page  10) 

whole,  Messrs.  Dill  and  White  having 
been  constituted  a  sub-committee  to 
bring  in  conciliatory  recommendations. 
The  main  point  of  discussion  is  that 
the  Dill  bill  would  give  radio  control 
to  an  independent  commission  and  th 
White  bill  to  Secretary  Hoover  with 
the  aid  of  an  advisory  commission. 

Not  Too  Much  Time 

Congress  will  reconvene  after  ils 
holiday  recess  Monday,  Jan.  3.  Two 
months  later — which  is  nut  a  long 
period  of  time,  for  the  grist  mill  of 
legislative  matters  grinds  slowly — 
March  4,  the  present  Congress  will  ex- 
pire. 

If  by  any  chance  an  extra  session 
should  materialize,  then  there  might  be 
time  for  an  entirely  new  bill  if  the  con- 
ferees should  disagree.  If,  however, 
March  4  arrives,  and  the  Conference 
Committee  appears  to  be  going  on  the 
rocks  with  no  extra  session  in  sight, 
doubtless  emergency  legislation  would 
be  rushed  through  to  tide  over  the 
Summer. 

Washington  observers  believe  that 
this  might  take  the  form  of  the  White 
resolution  to  temporarily  cut  off  the 
licensing  of  more  stations  or  be  some- 
thing like  the  Copeland  or  Dickstein 
resolutions  to  restore  Secretary  Hoi  »  eij 
to  control  for  the  time  beingf. 


Originality 

Frightens  the  Old  Fashioned 
It  Pleases 

The  Modern  Advertiser 

Let  Me  Write  Your  Advertisements, 
Publicity  or  Sales  Letters 

Address:  E.  Ross,  268  Market  Street 
Room  101 


CLUB 
Auto  Service  Co. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 
For  All  Occasions 
Day  and  Night 

City  Sightseeing  -    -    -    $3.00  per  hour 

Shopping 2.50  per  hour 

Short  Trips,  Taxlcab  Rates 


PROSPECT 
4000 


685  Post  St. 
San   Francisco 


January  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


TRAVEL  TID-BITS 

By  Ernest  F.  Rixon 

\U-Expense  Tour,  Personally  Conducted  by  W.  F.  Alder, 
Noted  Traveler 

THIRTY-FIVE  days,  7,000  miles  and  seven  countries — 
that  in  brief  is  the  story  of  the  Evening  Express  Winter 
Tropical  Cruise  that  starts  February  21,  1927,  for  "The 
Lands  Between"  the  two  American  continents,  yet  it  is  en- 
rely  inadequate  to  convey  the  scenic  wonders,  quaint  cities 
ind  strange  peoples  to  be  seen  in  Central  America  or  the 
uxurious  playgrounds  of  the  wealthy  in  the  Southeast  to 
je  visited  on  the  second  stage  of  the  trip. 

This  first  cruise  of  its  kind,  conducted  by  the  Evening 
ixpress,  is  an  all-expense  personally  conducted  tour  and 
he  first  half  will  be  in  personal  charge  of  W.  F.  Alder, 
orld-famed  traveler  and  author,  whose  lectures  on  travel 
>ver  Radio  KNX  are  a  daily  entertainment  feature.  The 
oarty,  limited  to  100  people  to  insure  comfort  and  plenty 
)f  room  aboard  ship,  leaves  San  Francisco  Feb.  19  and  Los 
A.ngeles  Harbor  Feb.  21  on  the  palatial  Panama  Mail  Steam- 
hip  Company  steamship  Colombia. 

Stop  at  Manzanilla 
The  first  stop,  after  sailing  over  the  golden,  tropical  sea 
dong  the  coast  of  Lower  California,  will  be  at  Manzanillo, 
VIexico,  for  sightseeing  in  that  quaint  city.  Another  coun- 
:ry  will  be  visited  when  the  second  stop  is  made  at  San  Jose 
le  Guatemala,  where  a  special  train  will  be  waiting  to  take 
Jie  party  to  Guatemala  City,  one  of  the  most  picturesque 
nountain  cities  in  the  world. 

The  third  stop  will  be  at  Acajutla,  San  Salvador,  where 
tropical  vegetation  and  foliage  is  seen  in  its  utmost  mag- 
lifieence.  An  even  better  opportunity  to  see  it  and  the 
reat  coffee  plantations  will  be  afforded  when  the  Colombia 
Ttops  at  La  Libertad,  in  the  same  country,  and  a  wonderful 
rftotor  trip  is  taken  into  the  mountains  to  San  Salvador 
L'ity,  situated  at  an  elevation  of  2500  feet.  Next  Corinto, 
Nicaragua,  in  still  another  country,  will  he  visited. 

So  many  things  have  been  told  and  read  concerning  the 
Panama  Canal  Zone  that  little  additional  is  needed  to  whet 
:he  appetite  for  this  great  engineering  feat,  or  tor  the  \  i>its 
:o  the  native  cities  in  the  Canal  /.one  that  are  so  quaint  and 
Hispoiled.  Ample  time  will  he  allowed  at  Balboa  and  Pau- 
lina City,  with  automobile  rides  to  all  points  of  interest. 
Ittd  even  luncheon  on  the  deck  of  the  steamer  while  pass- 
ng  through  the  canal,  so  that  no  detail  of  operation  will  be 
nisscd. 

Interesting  trips  will  be  made  through  the  old  Spanish 
:ities  of  Cristobal  and  Colon,  and  then  in  the  Caribbean  sea. 
where  so  much  of  the  world's  romance,  conquest  ami  ad- 
venture has  taken  place,  the  party  will  set  forth  for  Cuba. 
Five  Days  in  Havana 
Five  days  will  he  spent  in  Havana,  with  the  Hotel  Plaza 

|  headquarters,  and  there  will  he  continuous  sightseeing 
n  this  far-famed  tropical  isle,  visiting  the  various  pleasure 
resorts  as  well  as  the  industries  that  have  raised  Cuba  to  a 

Jiigh  place  in  the  commercial  world.  Then  to  Ke)  West, 
i  I  .  .  by  boat,  thence  In   train  for  Miami. 

\  Santa  Fe  tour  conductor  will  relieve  Mr.  Alder  at  this 
point,  and  will  arrange  for  the  automobile  tours  all  about 
the  city  and  environs.  At  Palm  Beach  the  party  will  find 
surf  bathing  and  sightseeing  galore,  while  the  next  stop. 
at  New  <  Means,  reached  by  special  train,  will  place  the 
party  in  one  of  the  most  romantic  and  colorful  cities  of  the 
United  States. 

The  famous  Hotel  St.  Charles  (there  has  heen  a  St. 
Charles  in  New  Orleans  since  the  days  of  the  first  Creole-  J 
will  be  headquarters.  Touring  cars  of  the  best  makes  will 
be  available  for  sightseeing  tours  about  the  city,  although 
the  picturesque  and  historic  old  French  quarter  will  attract 


those  who  would  search  out  the  many  spots  of  interest  afoot. 
And  then  there  will  be  a  special  dinner  for  the  party  at  the 
world-famous  "La  Louisiane"  cafe,  where  epicures,  perhaps 
the  parents  or  grandparents  of  the  travelers,  in  years  past 
toasted  the  skill  of  Antoine,  the  founder,  and  where  his 
son  today  maintains  the  traditions  of  the  proud  old  family. 
Two  days'  sightseeing  at  the  Grand  canyon  of  the  Color- 
ado, during  which  time  the  party  will  stop  at  El  Tovar  Ho- 
tel, will  constitute  the  last  stop  of  the  trip,  after  which  the 
special  train  will  return  to  Los  Angeles,  arriving  about 
March  30. 

Party  Will  Be  Limited 

The  entire  cost  of  the  trip  can  be  included  within  $675, 
although  for  those  who  desire  the  unusual  luxuries  pro- 
vision has  been  made  at  slightly  higher  prices.  The  party 
will  be  limited,  which  not  only  assures  plenty  of  room  for 
deck  sports  while  aboard  the  S.  S.  Colombia,  but  also  that 
there  will  be  but  one  "sitting"  at  table,  and  insurance  of 
most  pleasing  conditions  aboard  ship.  Every  convenience 
is  provided  by  the  steamship  company,  even  to  a  doctor 
and  surgeon. 

Details  of  the  tour  and  reservations  may  be  made  at  the 
Evening  Express  Resort  and  Travel  Bureau,  24  Mercan- 
tile Arcade,  all  railroad  or  steamship  agents,  and  the  Pan- 
ama Mail  Steamship  Company,  No.  2  Pine  St.,  San  Fran- 
cisco. 


The  firm  that  exploded  the  celebrated  chests  of  tea  that 
figured  in  the  Boston  Tea  Party  is  still  doing  business. 
*     *     * 

Semaphore  and  wigwag  signaling,  which  has  been  used 
since  260  B.  C,  is  to  be  discontinued  in  the  United  States 
Army.  Developments  in  radio  and  telegraphic  communi- 
cations have  rendered  it  unnecessarv. 


Escorted  and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  8C  DAWSON,  Ltd. 


ESTABLISHED  1(71 


ERNEST  F.  RIXON,  Qeneral  oAgent 

544  Market  Street,  San  Francisco,  Cal. 
Telephona  Sutter  2342 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  8,  1927 


Finance 


STOCK  of  the  Western  Apex  Mining  Company  of  Oat- 
man  will  be  called  on  the  San  Francisco  Stock  Exchange 
next  week,  the  listing  committee  having  already  approved 
the  listing  of  the  stock. 

*  *     * 

— The  possibility  of  making  a  high  grade  fuel  from  the 
enormous  deposits  of  lignite  in  the  United  States,  compris- 
ing nearly  one  third  of  the  total  solid  fuel  resources  of  the 
nation,  is  demonstrated  by  the  Bureau  of  Mines.  Depart- 
ment of  Commerce,  using  a  cheap  process  for  carbonizing 
the  raw  lignite  and  subsequently  briquetting  the  resulting 
char. 

*  *     * 

— The  advice  given  by  the  Executive  Manager  of  the  Na- 
tional Association  of  Credit  Men  is  to  pay  less  attention  to 
volume  and  more  to  overhead.  To  keep  prices  and  profits 
right,  overhead  must  be  right.  Volume  may  act  even  to  re- 
duce profits.  Profits  in  their  essence  proceed  from  careful 
handling  of  overhead. 


— The  statement  issued  by  the  Southern  Pacific  Com- 
pany showing  the  number  of  conventions  already  arranged 
for,  for  the  coming  year  is  very  impressive.  It  shows  how 
important  the  convention  matter  has  become  and  how  ad- 
vantageous it  is  for  a  city  management  to  be  able  to  swing 
into  the  city  some  of  the  most  important  of  these  many 
conventions.    The  effect  upon  retail  trade  is  marked. 


— The  ultimate  use  of  the  diamond  drill  for  the  oil  fields 
depends,  says  the  Bureau  of  Mining,  upon  an  estimate  of 
its  comparative  cost  with  cable  or  rotary  tools.  There  are 
no  good  statistics  so  far,  upon  which  the  relative  cost  of  the 
diamond  drill  can  be  properly  predicated.  Its  cost  depends 
upon  the  two  main  items  of  the  cost  of  machinery  and  the 
amount  invested  in  carbons. 


— A  survey  of  the  construction  industry  shows  a  larger 
number  of  hotels  being  built  on  the  Pacific  Coast  than  ever 
before.  This  is  a  clear  proof  of  the  growing  tourist  travel 
to  the  Coast.  The  results  of  various  national  conventions 
held  in  California  is  beginning  to  show  itself  in  an  increasing 
demand  for  tickets  to  this  state,  says  the  passenger  Traffic 
Manager  of  the  Southern  Pacific  Company. 

*  *     * 

— There  has  been  an  unauthoribed  dealing  in  stocks  this 
Christmas,  according  to  the  statement  of  the  State  Corpora- 
tion Department.  Engraved  stock  certificates  have  been 
sent  through  the  mails  accompanied  by  a  demand  for  nv  mey. 
This  is  in  violation  of  the  blue  sky  law,  as  there  has  been 
in  this  particular  case  no  permit.  A  drastic  investigation 
is  on  foot. 

*  *     * 

— New  Year's  day  found  the  Pacific  Gas  and  Electric- 
Company  busy  on  four  big  hydro-electric  jobs.  Hydraulic 
machinery  was  being  set  in  the  foundations  of  the  Melones 
power-house;  a  hundred  miles  to  the  North  of  that,  workers 
were  starting  upon  the  enlargement  of  the  Spaulding  and 
Drum  developments ;  in  the  Cascades,  near  the  Modoc  lava 
beds,  men  were  working  in  the  cold  on  the  facings  of  the 
new  Pit  River  dam.  Thus  the  great  power  svstem  of  the 
State  is  being  developed. 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,  1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund     over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAICHT  STREET  BRANCH Ilaiuht  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4J .,)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


San  Frnnciaco,  Calif. 
444  Market  Street 


Loa  Angelea,  Calif. 
S717  Santa  Fe  Avenue 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:  TORONTO,  CANADA 
Paid  Up  Capital  $20,000,000  920.0O0.0OO  Reserve  Fund 

All  Kinds  of  COMMERCIAL,  BANKING  Transacted 
STERLING  EXCHANGE  Bought,  FOREIGN  and  DOMESTIC 
CREDITS  Issued,  CANADIAN  COLLECTIONS  effected  promptly 
and  at  REASONABLE  RATES.  OVER  600  BRANCHES  THRU- 
OUT  CANADA,  and  at  LONDON,  ENG.;  NEW  YORK;  PORT- 
LAND,    ORE.:     SEATTLE,    WASH.;     MEXICO     CITY,     MEXICO. 

San  Francisco  Office:  450  California  Street 
BRUCE  HEATHCOTE  W.  J.  COULTHARD 

Manager  Aflat.  Manager 


Compensation,    General    Liability,    Plate    Glass,    Accident    and 
Health,   Fidelity  and   Surety,   Burglary,   Automobile   Insurance 


Branch  Office  Pacific  Coast  Department 

Walter  W.  Derr,  Manager 

105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  &  Steel  Co.  of  California 

Manufacturer i  of 

RIVETED     STEEL     PIPE,     TANKS,     CULVERTS,     PENSTOCKS, 
FLUMES,  GASHOLDERS,   SMOKESTACKS,  ETC. 


THE  HOMER  SYSTEM 

ACCOUNTANTS  -  AUDITORS  -  COLLECTORS 

Supervision  of  C.P.  A. 

Excellent  Legal  Connections 

Financial  Statements,   Balance  Sheets,  Tax  Reports, 
keeping  Systems;  Bonded  collectors  of  Bad,  Doubtful, 
Accounts ;  Notes  Vigorously  Prosecuted. 

DeYoung  Building,  San  Francisco,  Calif. 
Phone  Garfield  2024 


Book- 
Slow 


W.  W.  HEALEY 
NOTARY  PUBLIC— INSURANCE  BROKER 
208   Crocker   Building    (Opposite    Palace    Hotel),    San   Frnnciaco 
Phone  Kearny  391 


fanuary  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


SOCIETY 

(Continued  from  Page  9} 
Mr.  and  Mrs.  G.  A.  Mortimer  of  Pasadena. 

Mrs.  J.  J.  Baunigartner,  Miss  D.  Pulliam  and  Mr.  J.   }. 
3aumgartner,  Jr.,  all  of  San  Francisco. 
Mr.  and  Mrs.  Jay  P.  Graves  of  Spokane,  Washington. 
Mr.  and  Mrs.  L.  M.  Hamilton  of  Oakland. 
Mr.  E.  D.  Lederman  of  San  Francisco  and   Mr.  W.   R. 
Xnack  of  Alameda. 
Mr.  and  Mrs.  George  Butler  of  San  Francisco. 
Mr.  and  Mrs.  R.  M.  J.  Armstrong  of  San  Francisco. 
Mrs.  S.  B.  Welch  of  Berkeley  and  Mrs.  French  of  San 
rancisco. 

Mrs.  J.  R.  Christy  and  M'r.  R.  E.  Christy,  both  of  Ala- 
neda. 
Mr.  and  Mrs.  George  M.  Pinckard  of  San  Francisco. 
Mr.  and  Mrs.  Herbert  J.  O'Brien  of  San  Francisco. 
Mr.   George   W.   Kleiser,  Jr.,   of  Hillsborough,   and   Mr. 
\lfred  E.  Hammersmith  of  San  Francisco. 

Mr.  and   Mrs.  J.   Wayne   Higson   and   Mr.   Ambrose   F. 
idwards,  Jr..  all  of  Oakland. 
Mr.  and  Airs.  Henry  Kiersted  of  San  Francisco. 
Mr.  and  Mrs.  J.  P.  Symes  of  Oakland,  California. 
Mr.  and  Mrs.  Ferris  Moulton  of  Oakland. 
Mrs.  Peter  B.  Kyne  of  Los  Angeles. 

Mr.  and  Mrs.  S.  H.  Greene  of  Oakland. 

*  *     * 

Wedding  Day  Announced 

Miss  Pauline  Clagstone,  whose  engagement  to  Mr.  Harold 
Edmonson  of  Santa  Barbara  was  recently  announced,  has 
iosen  Saturday,  February  26,  as  the  day  of  her  wedding 
J!  be  held  in  St.  Matthew's  Church,  San  Mateo,  where  the 
bride  was  christened  and  where  her  parents  were  married. 

Mrs.  George  McDonald,  nee  Frances  Pringle,  will  be 
matron  of  honor.  Miss  Catherine  Vail,  Miss  Fredericka 
Sans  <>f  Santa  Barbara,  Miss  Marie  Richardson  of  Berkeley 
mil  Miss  Kathryn  Montanva  of  Woodside  are  to  be  the 
:>ther  attendants  in  the  bridal  party. 

*  *     * 

Mrs.  Francis  II.  Davis  has  returned  to  San  Francisco  for 
:he  winter,  having  closed  her  beautiful  home  in  the  Santa 
~ruz  mountains.  She  has  taken  rooms  at  the  Fairmont 
I  Intel,  where  she  always  resides  when  in  the  city.  Her 
xmntry  home  is  noted  fur  its  hospitality  and  is  one  of  the 

favorite  rendezvous  fur  a  large  circle  of  friends. 

*  *     * 

Mr.  and  Mrs.  Paul  Barnes,  from  Pasadena,  have  come  up 
rom  the  Southland  and  intend  to  make  San  Francisco  their 
feme  for  an  indefinite  period.  They  arc  at  the  Fairmont 
Hotel.    Mrs.  I'.. irncs  is  the  daughter  of  Mr.  and  Mrs.  Joseph 

aunt,  prominent  societ)  people  of  Pasadena  and  Los 
Vngeles. 

*  *     * 

\rt  Lecture 

The  San  Francisco  Society  nf  Women  Artists  will  assem- 
>le  mi  Thursday,  January  13,  in  the  clubrooms  of  the 
Women's  City  Club,  Post  street  near  Powell,  to  hear  a 
ecture  by  F.  Spencer  Macky,  who  will  talk  on  Modern  Art 
Vlovements. 

Mr.  Mackj  has  just  returned  from  abroad,  where  lie  made 
m  intensive  study  on  the  trend  of  modern  art  in  some  of  the 
argest   European  cities. 

A  business  session  will  l>e  held  on  Thursday  at  2  o'clock, 
list  preceding  the  lecture,  for  the  purpose  of  electing  a 
ur\  and  hanging  committee  for  the  Annual  Exhibition, 
vhiih  is  to  take  place  in  March. 

Mrs  John  Met  law.  prominent  in  art  and  musical  circles. 
vho  recently  returned  from  a  trip  abroad,  is  one  of  the 
eading  members  of  the  Society  of  Women    \rtists. 

*  *'    * 

Brilliant  Talk  By  Dramatic  Critic 
Fditli    Bristol,    dramatic   critic   of   "The    Call,"    was   the 
( Continued  on  Page  1S1 


pan Franrisro Stonifl! Company  prospect 6? 
STORAGE       !" 

MW1M/.  PACKING.  SHIPPING 

lit  SUTTER !A'«i  HVOt  I  lUYENWORTH  STS.        j  |— 


11  i-^-wwawim 


■fK~  "1|ourpalnfe?r*  , 

agns 


Tel.  Davenport  4980 

655  SACRAMENTO  ST. 

Between  Montgomery  and 

Kearny  Streets 

San  Francisco,  Calif. 


RARE     BOOKS 

EARLY  EDITIONS 

Autographs  Bought  and  Sold 
JOHN  HOWELL 

434  Post  Strut,  San   Tvanciico,  Calif. 


Make  yourself  at  home  at 

GEORGE  HARGEN'S  OLD  BOOK  SHOP 

No.  2  Tlllmann  Place,  at  241  Grant   Avenue 

The  Home  of  the  Book  Lover 

Rare  Books — First  Editions — Pine  Bindings 

Importations  from  Zachnsdorf,  Root,  Morrell,  etc.,  of  London 

Commissions  in  London  Executed 

Single  Books  and  Libraries  Purchased 

Phone  Kearny  5816 


Books  that  are  reviewed  in  the  News  Letter  can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL,  ELDER'S  LIBRARY 
239  Post  Street  San  Francisco,  Calif. 


MADE  TO  ORDER  ONLY 

'/hosUfeaf  Shirts  nKosEKsmi 

^kW   *-*«»    ^kw 

Large  Assortment  of  Imported  Fabrics 


25  Kearny  Street 


Phone  Kearny  3714 


Parisian  Dyeing  and  Cleaning 


i83  Po»t  Strut 
In  VhbOIU  Ho™. 


MME.  M.  S.  E.  LEE 

Parisian  Dyeing  and  Cteaninf 


San  Fkakciic* 
Phqnb  Frahkum  2514 


J.  SPAULDING  &  CO. 

Eatabllahed  1804 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

S5S  TEHAMA    STREET,   SAN   FRANCISCO 
Phone  Donflaa  3084 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel— 771  to  777  Valencia  Street,  Bet.  18th  and   19th  SU., 

San  Francisco.    Phone  Market  64 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  8,   1927 


SOCIETY 

(Continued  from  Page  17) 
honor  guest  and  speaker  at  a  special  meeting  held  by  the 
Press  chairman  of  the  San  Francisco  City  and  County  Fed- 
eration of  Women's  Clubs  last  Wednesday  morning,  in  the 
green  room  of  the  Fairmont  Hotel. 

With  characteristic  brilliancy  and  deep  appreciation  of 
the  profession  she  represents.  Mrs.  Bristol  outlined  her 
methods  in  securing  stories  for  large  newspapers  and  de- 
fined manv  outstanding  experiences  in  her  newspaper 
career.  He'r  address  was  especially  illuminating  to  those 
seeking  information  on  newspaper  work  and  with  flawless 
dic:ion  and  deep  insight  into  human  nature,  the  well  known 
dramatic  critic  explained  many  relative  requirements  for  a 
successful  newspaper  career. 

Mrs.  Bristol  was  accorded  an  ovation  at  the  conclusion 
of  her  splendid  address  reflecting  the  strength  of  character 
as  well  as  scintillating  mind  which  are  component  parts  of 
her  own  brilliant  work. 

*  *     * 

La  Gaiete  Cotillion 

Mrs.  Rosetta  Baker  announces  that  her  January  cotillion 
will  be  held  on  Friday.  January  14,  instead  of  Saturday 
evening,  as  has  been  the  custom.  Change  of  the  date  has 
been  necessitated  by  the  number  of  social  engagements 
during  the  present  month  and  patronesses  urging  Mrs. 
Baker  to  continue,  without  a  break,  the  lovely  parties  over 
which  she  presides,  aided  her  in  selecting  Friday  night, 
January  14,  as  the  best  possible  night  for  the  cotillion. 

Invitational  strictness  characterizes  Mrs.  Baker's  parties 
and  everyone  who  attends  knows  the  rule ;  consequently, 
there  is  a  friendliness  and  hospitality  prevading  the  lovely 
affairs  for  which  the  hostess  is  responsible. 

*  *     * 

The  Doctor  Service  Bureau 

"Franklin  88!" 

Just  a  phone  number,  but  pregnant  with  power  to  help 
you  in  trouble ;  to  bring  skilled  medical  aid  to  your  S.  O.  S. 
call  at  any  hour  of  the  day  or  night. 

Just  a  phone  number,  but  back  of  it  a  corps  of  physicians, 
surgeons,  specialists,  dentists,  to  reach  your  side  and  succor 
you;  to  relieve  your  agony;  to  checkmate  Death  itself! 

Who  has  not  known  the  awful  moment,  when  searching 
dazedly  through  the  directory,  you  at  last  find  the  name 
you  want,  only  to  be  told  your  own  special  doctor  is  not  in  ; 
is  called  to  some  other  case,  or  (possibly)  is  out  of  town 
on  an  emergency? 

You  are  confused;  you  do  not  know  which  way  to  turn  : 
moments  spell  life  or  death. 

At  such  a  time  call  "Franklin  88." 

The  girl  at  the  switchboard  at  the  Doctor  Service  Bureau 
at  1065  Sutter  street  puts  you  in  touch  with  a  phvsician  in 
your  own  neighborhood,  who  speeds  to  you  in  answer  to 
your  frantic  call,  and  brings  peace  where  chaos  ruled  ;  sur- 
cease from  pain. 

Call  "Franklin  88 !" 


— Permission  to  issue  securities  of  nearly  $750,000  has 
been  granted  to  a  dozen  California  corporations  with  a 
capitalization  of  approximately  $1,500,000  to  finance  expan- 
sion of  operations  and  new  construction  work,  according 
to  a  report  of  the  state  corporation  department. 

Chief  among  the  permits  issued  were   to  mining  com- 
panies to  finance  the  resumption   of  mining  operations  in 
several  old  California  gold  fields. 
*     *     * 

A  5.100-pound  seaplane  was  recently  shot  from  the  deck 
of  a  battleship  at  San  Pedro,  California,  bv  a  catapault  in 
which  a  charge  of  powder  equivalent  to  that  used  for  an 
eight-pound  shell  was  exploded. 


LOU  W.  SARTOR,  Prop.  PHONE  GRAYSTONE  428 

LOU  SARTOR'S  SERVICE  STATION 

We  Carry  All  Popular  Brands  Eastern  and  Western  Oils 

New  Method  Washing  and  Polishing 

Equipped  With  Latest  Type  Hydraulic  Lifts 

Oiling  and  Greasing — Battery  Service 


AT  CALPET  GAS    STATION 


Post  and  Franklin  Streets 


San  Francisco,  Calif. 


CHAS.  J.  EVANS 

PALACE  GARAGE 

Opposite  Palace  Hotel 
HAVE   YOUR   CARS   WASHED   AND   GREASED 

"THE  PALACE  WAY" 

Rates:  35c  per  day}  97.50  per  month 

PHONE  DOUGLAS  243 

Six  Floors  (or   Service  and  Storage  of  Automobiles 


Graystone  130  Open  Day  ap4  Night 

SHERWOOD  GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Fbancisco,  California 

in  conjunction  with 

St.  George  Garage,  410  Bash  St.        Monarch  Garage,  1361  Bush  St. 

Management  of  Wm.  Saunders 


TRUNKS  -  RACKS  -  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVE. 


THIRD      STREET      GARAGE 

Sterling  Anderson,  Mgr. 
Three  Blocks  from  S.  P.  Depot 
Cor.  Third  and  Folsom  Streets 

NEW  FIREPROOF  GARAGE 

Repairing:,    oiling.    Greasing:,   Wnshlng:   and   Polishing: 

Gasoline  Oils  Sundries 


1140   GEARY    ST. 


TEL.  GRAYSTONE  4200 


Metal  Work  Apper- 
taining: to  Automo- 
biles—  Dry-  Acetylene 
Welding  —  II  look - 
smithing:. 


AUTO  FENDER  AND  RADIATOR  WORKS 


"CUT  THIS   OUT" 


This  Coupon   entitles  Mr.._ _ 

to     FREE    Inspection 


and  Minor 
Adjustments  of  Hydraulic  Four  Wheel 
Brakes. 

WAGNER  ELECTRIC  CORPORATION 
4S7   Mutt  Street  Telephone  Market  1188  Sin  Kraielaci 


January  8,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  Weller 

Director  of   Publicity 
National  Automobile  Club 

National  Automobile  Club 

THE     leading-    resolution     for    the 
California  motorist  for  1927  should 
deal  with  safety. 

The  acceptance  of  his  individual  re- 
sponsibility by  the  motorist  will  go 
farther  toward  the  reduction  of  acci- 
dents in  the  congested  areas  as  well  as 
on  the  open  road  than  any  regulations 
that  may  be  prescribed  by  the  State 
Legislature  or  by  City  Council. 

I  lave  your  car  under  control  at  cross- 
ings. Anticipate  the  possibility  of  haz- 
ards ahead  and  you  will  be  contribut- 
ing to  the  safety  movement  which  is 
sweeping  the  country. 

The  biennial  parade  into  the  State 
Capital  began  last  week  for  the  spring 
sessions  of  the  Legislature 

One  of  the  most  important  of  the 
measures  t<>  be  presented  will  be  a  plan 
for  the  refinancing  of  the  California 
highway  system  so  that  the  splendid 
work  which  is  now  under  way  may  be 
carried  on. 

Other  measures  affecting  the  motoi 
ists  of  California  will  deal  with   rcgi- 
tration,     examination     for     drivers'     li- 
censes, and  State  Motor  Police. 

Ren  Blow.  Field  Secretary  of  the 
National  Automobile  Club,  who  has 
just  returned  from  Topeka.  where  he 
attended  the  annual  meeting  of  the 
Victory  Highwaj  Association,  reports 
great  interest  in  the  middle-west  in  re- 
gard to  things  Californian. 

line  of  the  greatest  tourist  influxes 
on  record  will  come  over  the  Victory 
Highway  during  the  year  l°-27.  de- 
clared Blow.  One  of  the  outstanding 
acts  of  the  Victory  Highway  body  was 
to  sanction  an  alternate  route  between 


Kansas  City  and  Topeka  to  take  care 
of  the  great  increase  in  traffic  in  that 
district. 

January  is  the  ideal  month  for  a  trip 
to  the  snowline.  The  motorist  may  fol- 
low the  Auburn  or  Placerville  routes, 
the  Yosemite  Highway  or  follow  the 
Pacific  Highway  to  where  Shasta,  sen- 
tinel mountain  of  the  northern  boun- 
dary, looks  down  on  a  snow-covered 
valley  that  reminds  one  of  the  winter 
landscapes  of  the  east. 

One  of  the  great  charms  of  Califor- 
nia is  the  fact  that  within  a  few  hours 
one  may  travel  from  the  sunshine  and 
flowers  of  the  coast  to  the  land  of 
snow. 

Oakland  is  the  first  Northern  Cali- 
fornia city  to  attempt  the  control  of 
pedestrian  traffic  as  well  as  vehicular. 

The  plan  was  put  into  execution  be- 
fore the  start  of  the  holiday  season  and 
was  remarkably  successful,  according 
to  reports  received  from  the  Police  De- 
partment. 

Many  of  the  accidents  within  the 
confines  of  the  large  cities  are  due  to 
jay-walking  and  proper  control  for  the 
foot  traffic  is  necessary  for  the  safety 
of  all  concerned. 


PLEASURE'S  WAND 

(Continued  from  Page  7) 
Imperial 

Lillian  Gish  comes  to  the  Imperial 
Theater  in  the  cinema  adaptation  of 
Hawthorne's  "Scarlet  Letter"  on  Sat- 
urday, following  the  conclusion  of 
"Michael  Strogoff,"  which  has  really 
had  a  popular  engagement  at  the  Im- 
perial. 

Lillian  Gish  has  the  support  of 
Henry  1'..  Walthall,  Karl  Dane  of  "The 
Big  Parade"  fame;  Lars  Hanson,  Wil- 
liam H.  Looker,  Joyce  Coad  and  other 
players  of  screen  popularity. 

*  *     * 

Pantages 

"Summer  Bachelors"  will  be  screen- 
ed at  Pantages  Theater  next  week,  be- 
ginning with  Saturday  afternoon  per- 
formance fallowing  the  close  of  "Obey 
the  Law."  in  which  Bert  Lytell  was 
the  star. 

The  appearance  of  James  J.  Corbett, 
"i  lentleman  Jim,"  has  packed  the  thea- 
ter, for  the  former  heavyweight  cham- 
pion of  the  world  still  holds  the  admi- 
ration  of  the  public,  who  respect  him 
for  his  clean  standards  of  sport  and  for 
bis  own  inimitable  personality. 

*  *     * 

Alhambra 

The  beautiful,  new  Alhambra  on 
Polk  Street,  near  Green,  will  have 
"Sunny  Side  Up"  for  its  screen  offering 
today,  Saturday.  Ian.  8.  with  Vera 
Reynolds,  Edith  Clayton  and  Edmund 
Burns  the  stars. 

In  addition  to  the  feature  picture,  the 
Alhambra  Theater  always  offers  a  se- 
(Continued  on  Page  22) 


Our  aim  this  year 

To  render  a  dependable 
service  —  To  the  greatest 
possible  number  of  people 
— Through  a  liberal  exten- 
sion policy,  and  always  at 
the  lowest  cost  consistent 
with  the  class  of  service 
rendered. 


PACIFIC  GAS  AND 
ELECTRIC  COMPANY 


"PACIFIC  5EBV1CI- 


Owned  -  Operated  -  Managed 
by  Californians 


©wells 

^— ■"   TJATIONAI  CMS! 


GEO.  W.  CASWELL 

Sutter  6654  or  Oakland  1017 

Telephone  Direct 

1.300,000  enpn  were  »erred  at  tae 

Panama-Facile  International  Bxpeattla 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  8,  1927 


"*5\s3& 


J9" 


10* 


GOLF 

By  Fred  Blair 


•9Vj>' 


SU- 


«*.' 


t*- 


the 
nki 


OUAKI 


Solari  Leads  Double  Life — Character 
On  and  Off  the  Links 

FRED  SOLARI.  the  Prince  of  Epicureans  from 
Land  of  Sicily,  is  the  greatest  character  on  the  1 
today.  Solari  gets  most  of  his  enjoyment  in  trying  to  win 
a  dime  from  Dr.  Richard  Tomlinson,  Colonel  Mund  and 
Ed  Fisher,  who  make  up  his  regular  foursome  at  Lakeside 
each  week-end. 

Solari  has  a  language  and  style  all  his  own  that  nobody 
but  himself  understands.  Fred  is  wound  up  like  a  Swiss 
watch  and  his  movements  never  run  down  until  one  or  the 
other  of  his  foursome  gives  him  the  sad  news  when  they 
arrive  at  the  clubhouse,  where  all  the  arguments  are  re- 
hashed. 

If  ever  you  pause  opposite  Fred's  locker-room  after  a 
game,  you  would  think  it  was  Gene  Tunney  trying  to 
squeeze  out  another  thousand  bucks.  But  Fred  has'  lots  of 
good  faults;  in  fact,  Solari  is  about  the  biggest-hearted 
man  in  the  Olympic  Club  today.  I  will  verify  that  state- 
ment by  incidents  that  have  occurred  quite  recently. 

Fred,  as  you  all  know,  is  of  a  very  nervous  temperament 
but  his  gang  stick  to  him  just  the  same,  because  they  know 
that  in  his  heart  and  soul  he  is  thinking  of  the  other  fellow 
About  a  year  ago  Solari  promised  the  members  of  his  four- 
some that  ever  he  were  lucky  enough  to  break  100  at  °x>lf 
he  would  put  on  the  feedbag  for  the  gang.  After  the  boys 
had  nosed  the  good  news  around  to  his  friends  on  the 
street  exactly  102  showed  up  at  the  Elks'  Club  to  the 
banquet. 

Bill  Syrnon  was  toastmaster  of  the  evening,  and  to  prove 
that  all  of  them  who  were  sitting  around  the  festive  board 
were  friends  of  Fred  he  was  asked  by  Chairman  Svmon  to 
introduce  himself  while  they  were  getting  away  with  their 
crab  salad,  turkey  and  White  Rock 


Fred  did  it  in  a  masterful  fashion.  He  also  announced 
their  names  in  a  loud,  clear  voice  and  then  gave  a  line  on 
their  past  history.  Some  of  them  were  good,  others  not  so 
good. 

Solari  didn't  stop  there,  for  a  little  later  he  entertained 
sixty  Olympic  caddie  boys  from  Lakeside  at  his  cafe  in 
Maiden  Lane.  They  were  chaperoned  by  Charlie  Sullivan, 
the  caddy  master. 

Sitting  at  the  head  table  were  ten  of  Fred's  most  intimate 
friends  who  got  the  kick  of  their  lives  watching  the  boys  go 
through  their  paces,  which  included  soup,  salad,  turkey, 
Christmas  pudding,  mince  pie  and  coffee.  Some  of  the  kids 
cashed  in  before  they  were  half  through  the  menu,  [oe 
Navi,  the  caddy  champ,  cut  several  divots  out  of  the  mince 
pie.  Jim  Dillon  holed  out  in  one  for  a  turkey.  Louis  Navi 
entertained  with  some  Yiddisher  songs.  After  the  boys  had 
enjoyed  Fred  Solari's  hospitality  in  an  evening  well  spend 
Fred  bade  the  caddies  good  night  and  a  Merry  Christmas, 
but  before  leaving  they  were  all  presented  with  a  half  dollar 
to  pay  their  car  fare  home.  That's  the  kind  of  a  man  Fred 
Solari  is.   We  only  wish  we  had  more  like  Fred. 


Miss  Jackson  Natural  Golfer 

Among  last  year's   crop   of   feminine   golfers   who   have, 
shown   considerable  promise  out  of  the  tens  of  thousands 
who  have  played  over  our  Municipal  courses,  none  has  stood 
out  so  prominently  as  Miss  Patsy  Jackson,  a  player  of  but- 
three  months'  standing. 

Miss  Patsy  bought  a  ticket  from  Paul,  the  starter  at 
Lincoln  Park,  in  the  latter  part  of  October  and  walked  onto 
the  course  as-  if  she  had  played  for  years. 

The  fact  really  was  Miss  Patsy  had  never  hit  a  ball  off 
the  first  tee  before,  but  fortunately  for  Miss  Jackson  she 
fell  into  good  company  as  Cavalier  Dr.  Fred  Carfagni  and 
his  brother.  Dr.  Arthur  Carfagni,  came  marching  through 
the  gate  and  seeing  that  Miss  Patsy  was  alone,  asked  her 
if  she  would  care  to  join  them  in  a  game.  Miss  Jackson  said 
she  would  be  delighted. 

Perhaps  there  are  hundreds  of  people  who  don't  really 
know  Dr.  Fred  Carfagni,  but  there  are  fiftv  thousand  that 
do  in  San  Francisco.  Cavalier  Carfagni  cut  a  big  figure  in 
the  World  War.  He  is  one  of  our  wealthv  native  sons 
whose  whole  aim  in  civilian  life  is  making  it  pleasant  f..r  the 
other  fellow. 

Since  the  Brothers  Carfagni  commenced  to  play  several 
times  a  week  with  Miss  Patsy,  she  has  developed  into  one 
01  the  greatest  prospects  among  the  feminine  plavers  out  at 
the  Municipal  links. 

Possessing  a  natural  swing  and  a  thorough  knowledge  of 
the  game,  Dr.  Carfagni  says  that  all  Miss  Patsv  lacks  is  a 
lttle  experience;  after  which  she  will  be  up  among  the 
leading  women  golfers  of  our  city. 

Anyone  who  qualifies  from  the  Municipal  links  at  Lincoln 
1  ark  can  be  listed  among  the  finest  golfers  in  the  State 

Mrs.  Brent  Potter,  the  present  Northern  California  cham- 
pion golfer,  and  Mrs.  Helen  Sheedy,  who  held  the  citv 
championship  for  two  years,  not  to  speak  of  Sam  L  Con- 
Ian  John  J.  McHugh,  the  two  Ritchie  brothers,  Georee 
and  James,  and  many  another  golfer  owe  their  rise  in 
golfing  fame  to  the  greatest  golf  nursery  in  the  world. 
Here  is  hoping  that  Miss  Patsv  fackson  will  be  listed 
among  the  city's  future  greats. 


January  8,  1927 


THE  SAX  FRANCISO  i  NEWS  LETTER 


21 


Louis  and  Francis 

Conlan,  Jr., 

Two  Future  Golf  Stars  of 

the  Olympic  Club. 


Conlan  Boys  Real  Stars 

The  two  Conlan  boys,  Frances,  Jr.,  and  Louis,  have  de- 
veloped in'to  two  great  youngsters  since  their  father,  Dr. 
Francis  Conlan,  the  famous  ear,  eye  and  throat  specialist, 
takes  the  boys  on  periodical  visits  to  his  palatial  residence 
at  Pebble  Beach. 

Dr.  Conlan  thought  he  knew  a  lot  about  golf  until  his  two 
boys  took  him  out  on  the  Pebble  Beach  course'  and  trimmed 
him  for  fair. 

■  Perhaps  that's  the  secret  of  why  the  doctor  prefers  to  play 
post  of  his  golf  at  Del  Monte  instead  of  Lakeside.  He 
hates  to  let  his  friends  around  the  club  see  what  a  dub  he 
(s,  because  when  the  doctor  goes  out  with  the  medicos  to 
play  in  their  tournaments  he  picks  out  such  players  as  Dr. 
James   Eaves  and  thinks  he  can   beat  him,  but  we  notice 


that  Dr.  Jim  always 
really  win  a  cup. 


illects,   even   when    Dr.   Conlan   does 


Linder  a  Star 

!  Perhaps  Edgar  Linder,  a  17-year-old  high  school  boy, 
who  learned  the  rudiments  of  the  game  at  Lincoln  Park, 
but  who  is  now  a  member  of  the  Lake  Merced  Golf  and 
Country  Club,  has  shown  more  promise  than  most  any 
(jther  youngster  'round  the  bay. 

j  Linder  is  rated  as  one  of  the  best  kids  at  Merced  and  was 
paired  with  Clare  Griswold  as  lead-off  man  in  this  club's 
Biter-club  matches;  but  just  when  Linden  was  developing 
into  a  real  competitive  golfer,  Griswald  unfortunately  be- 
came ill  and  hasn't  been  on  the  links  for  several  months. 
?o  lost  some  wonderful  experience  from  one  of  the  best 
players  in  our  midst. 

I  We  hope  that  Griswold  will  son  lie  back  with  us.  not 
only  for  the  hoy's  sake,  but  for  the  good  ni  the  same,  as 
lie  is  a  splendid  golfer  and  a  credit  to  the  game. 

*  *     * 

;  Just  welcomed  into  our  now  famous  Canada  Dry  llole- 
Sn-One  Club  are  the  following  new  members:  Mr.  W,  H. 
■foreland,  2324  Fourth  Ave.,  Sacramento.  California:  Cap- 
Bin  M.  S.  Elliott,  Quarters  "1."  Navy  Yard,  Mare  Island. 
Calif.;  Mr.  ( ;.  K.  Nichols,  262  Castro  St.,  Hayward,  Cali- 
fornia ;  Cant.  R,  A.  Robinson,  U,  S,  M.  c.  100  Harrison  St.. 
San  Francisco,  California. 

*  *     * 

polf  at  Coronado 

|  Three  major  tournaments,  the  Hotel  del  Coronado  Handi- 
cap Cup.  Veterans  Cup  and  the  annual  Coronado  Country 
Club  amateur  championship,  will  feature  the  winter  and 
Jpring  golf  schedule,  according  to  Major  Colin  G.  Ross. 
Secretary  ><\  the  club.  An  augmented  list  oi  minor  tourneys 
will  also  be  scheduled  so  that  each  week  will  be  enlivened 
by  competitive  events. 

'  The  C  von.ido  Country  Club  amateur  championship  will 
be  the  most  important  event  of  the  winter  schedule,  Febru- 
ary J 4-1°.  with  the  Veterans'  Cup  tournament  March  1  to  5. 


The  qualifying  round  of  the  championship  will  be  3o  holes 
on  February  14.  Sixteen  will  qualify  in  the  title  flight, 
which  will  be  played  at  scratch.  There  will  be  as  many 
flights  as  there  are  16s  to  play,  all  under  handicap.  The  first 
round  of  match  play  is  set  for  February  15;  the  second 
February  16,  with  the  semi-finals  and  finals  of  all  except 
championship  flight  February  17.  The  title  flight  semi- 
finals will  be  played  on  this  date  over  36  holes  and  the 
finals  of  36  holes  February  18. 


The  New  Coffee  Tavern 

The  smart  eating  place  of  the  Civic  Center  District,  the  new 
Hotel  Whitcomb  Coffee  Tavern,  opened  for  business  on 
Wednesday  morning,  December  29th.  The  total  cost  of  the  de- 
velopment of  the  Tavern  is  $110,000  and  its  opening  another 
realization  of  achievement  under  the  direction  of  D.  M.  Lin- 
nard,  lessee  of  the  property  and  of  Ernest  Drury,  manager. 

The  Tavern  has  transplanted  a  bit  of  old  England  to  the 
city  of  San  Francisco.  In  design  and  decoration  and  in  all 
detail  practical,  with  up  to  date  service,  the  Tavern  is  a  replica 
of  the  famous  Coffee  Houses  of  the  Seventeenth  century,  even 
to  the  beamed  ceiling,  the  tiled  floor  and  the  open  fireplace. 

Entrance  to  the  Coffee  Tavern  is  just  beyond  the  main  en- 
trance to  the  hotel  on  Market  Street  and  also  from  the  hotel 
lobby.  Widening  of  the  former  marquee  over  the  main  en- 
trance to  shelter  the  door  of  the  Tavern,  also  adds  considerable 
distinction  to  the  appearance  of  the  hotel. 

As  the  entire  front  of  the  Tavern  faces  along  Market  Street, 
especial  attention  has  been  given  to  the  windows.  A  particu- 
larly beautiful  effect  has  been  obtained  by  the  use  of  English 
art  glass,  in  tones  which  give  a  subdued  golden  light,  and  which 
are  slightly  opaque,  giving  just  the  right  touch  of  privacy  to 
the  diners  within.  The  decorations  of  the  windows  are  typical 
figures  from  English  history  and  tradition.  The  windows  are 
imported  and  were  made  specially  to  order  for  the  Whitcomb 
Tavern. 

The  seating  capacity  of  the  room  is  two  hundred  and  thirty 
persons,  beside  the  counter,  which  runs  the  entire  length  of  the 
n  n  'in  and  which  includes  a  complete  soda  fountain  equipment. 

Heat  and  ventilation  are  automatically  controlled  from  the 
roof  by  fans  supplying  a  draft  of  fresh  air.  which  is  passed 
over  heatig  pipes  to  insure  the  proper  temperature. 


Drunk   (stopping  street  car) — Say — thish  car  go  to  For 
tieth   Street? 
Conductor — Yes. 
"Well,  g'bye  an'  God  blesh  you." — Stanford  Chaparral. 


EL  DORADO  HOTEL 

SONOMA,   CALIF. 

The  finest  meals  in  the 

VALLEY  OF  THE  MOON 

Clean    Roomi,    Clean    Linen,   Clean    ETerrlhbif 

Rale*    Exceptionally    Reasonable 

Telephone  110 


AGUA  CALIENTE  SPRINGS 

Why?   It's  the  Water  and  the  Table. 

New  dance  hall.  Special  attractions.  Radio-active,  hot  sulphur  water 

tub  baths  and  swimming  pool.    Fireproof  hotel.    Write  for  booklet. 

T.  H.  CORCORAN,  Acua  Caliente,  Sonoma  Co.,  Calif. 

or  see  Peck-Judah 


C^ALilEilN  It  V  1LL.A  CARL  STEFFEN.  PROP 

French  and  Italian  Dinners — Meals  at  All  Hours 

Modern  Rooms — Private  Cottages 

AGUA  CALIENTE 

4  Minute*  Walk  to  Fetters  Station,  Sonoma  County,  California 

Telephone  Sonoma  4F4 


21 


THE  SAN  FRANCISCO  NEWS  LETTER 


lanuary  8,   V>27 


PLEASURE'S  WAND 

(Continued  from  Page  19) 
ries  of  entertaining;  films,  including 
news  reels,  the  latest  information  on 
world  events  and  a  program  of  music 
than  which  there  is  none  better  in  the 
city. 

Rudolph's  Melody  Masters  play 
many  classical  airs  of  popular  choice 
and  have  special  selections  played  by 
skilled  musicians  as  part  of  their  splen- 
did musical  programs. 


DIVIDEND  NOTICES 


PIONEER 


The 
Name 
on  a  box  of  office 
stationery,  whe- 
ther it  be  type- 
writer paper  or 
manuscript  cov- 
er, means  com- 
plete satisfac- 
tion. There  is  a 
grade  for  every 
need.  Ask  your 
printer  or  sta- 
tioner to  show 
you  samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established  1S55 
41   First   Street,  San.  Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES    REASONABLE 
TERMS    IF   DESIRED 

American  Writing  Machine  Co. 
506  Market  St. 

Phone  Douglas  649 


San  Francisco 
Laundry 

(A  Soft  Water  Laundry) 


PHONES  I 

San  Francisco—  Bnrllniganie 

West  793  478 


875   FOLSOM   ST. 


818    EMERSON   ST. 


PIONEER -GIBSON  EXPRESS 

FAST    EXPRESS    AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


THE  SAN  FRANCISCO  BANK 

528  California  St.   (and  Branches), 
San  Francisco 


For  the  quarter  year  ending  December  31st, 
1926,  a  dividend  has  been  declared  at  the  rate 
of  four  and  one-quarter  (4Vi)  per  cent  pel- 
annum  on  all  deposits,  payable  on  and  after 
January  3rd.  1927.  Dividends  not  called  for 
are  added  to  the  deposit  account  and  earn  in- 
terest from  January  1st,  1927.  Deposits  made 
on  or  before  January  10th.  1927,  will  earn  in- 
terest from  January  1st.  1927. 

WM.   D.  NEWHOUSE,   Secretary. 


Humboldt  Bank 

Market  St.,  Near  4th;  Bush  and  Montgom- 
ery Branch,  Mills  Building. 


For  the  half-year  ending  December  31,  1926, 
a  dividend  has  been  declared  at  the  rate  of 
four  (4)  per  cent  per  annum  on  savings  de- 
posits, payable  on  and  after  January  3d,  1 V+  - 7 . 
Dividends  not  called  for  bear  interest  from 
January  1,  1927.  Money  deposited  on  or  be- 
fore January  10,  1927,  will  earn  interest  from 
January   1,   lfl-7. 

H.    C.    KLEVESAHL, 
Vice-President   and    Cashier. 


Bank  of  Italy 

Head  Office  and  San  Francisco  Branches 


For  the  half-year  ending  December  31,  1926. 
a  dividend  has  been  declared  at  the  rate  of  4 
per  cent  per  annum  on  all  savings  deposits, 
payable  on  and  after  January  3,  1927.  Divi- 
dends not  called  for  are  added  to  and  bear 
the  same  rate  of  interest  as  the  principal 
from  January  1,  1927.  Savings  deposits  made 
on  the  first  business  day  of  any  month  (or  on 
or  before  the  10th  day  of  January,  April,  July 
and  October)  will  earn  interest  from  the  first 
of  that  month;  deposits  made  after  said  date 
will  earn  interest  from  the  first  of  the  fol- 
lowing month.  SAVINGS  DEPOSITS  MADE 
TO  AND  INCLUDING  JANUARY  10  WILD 
EARN  INTEREST  FROM  JANUARY  1. 

JAMES  A.  BACIGALUPI,  President. 


Italian-American  Bank 

SE.  cor.  Montgomery  and  Sacramento  Sts. ; 
North  Beach  Branch,  corner  Columbus  Ave. 
and  Broadway;  Columbus  Branch,  corner 
Montgomery  and  Washington  Sts. 


For  the  half-year  ending  December  31,  1926, 
a  dividend  has  been  declared  at  the  rate  of 
four  per  cent  per  annum  on  all  saving  de- 
posits, payable  on  and  after  January  3,  1927. 
Dividends  not  called  for  will  be  added  to  the 
principal  and  bear  Interest  from  January  1, 
1927.  Deposits  made  on  or  before  January  10, 
1927,  will  earn  interest  from  January  1. 
1927. 

A.  E.  SBARBORO,  President. 


The  French- American  Bank 

i  Saving's  Department) 
108  Sutter  St..  and  Branches 


For  the  half-year  ending  December  31,  1920, 
a  dividend  has  been  declared  at  the  rate  of 
four  and  one-quarter  (AMt)  per  cent  per  an- 
num on  all  deposits,  payable  on  and  after 
Monday,  January  3,  1927.  Dividends  not  called 
for  are  added  to  and  bear  the  same  rate  of 
interest  as  the  principal  from  January  1, 
1927.  Deposits  made  on  or  before  January  10, 
1927,  will  earn  interest  from  January  1,  1927. 
LEON  BOCQUERAZ,   President. 


Phone  Sunn  3278 

William  Herbst  &  Company 

{Formerly  teith  Shreve  A  Company) 

CLOCKMAKERS  and  WATCHMAKERS 

CHIME,  ANTIQUE   AND   COMPLICATED  CLOCKS 

AND  WATCHES   A  SPECIALTY 

200  Po*t  Street  at  Grant  Avenue 

San  Francisco,  Calif. 

CmU  mtul  Deliver  in  San  FroneUco,  A  lamed*  mmui 

Son  Mateo  Counties 


N,    W.   CORNER 
GRAYSTONE  240  POLK  AND  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual  Attention  Given  to 
Each  Order 
Office  and  Works  1625  Minloo  St. 

Phone  Market  7913 

Branch  Offlcei  760  Sutter  Street 

(Hotel  Canterbury  Bldg.) 

Phone  Prospect  9845 

Work  Called  For  and  Delivered 


Max  Rosenthal 

If  here  Good  Tailoring 
Costs  Less 

A  choice  selection  of  seasonable 
Woolens  suitable  for  Formal. 
Sport  and  Business  wear  is  now 
ready  for  your  early  considera- 
tion. 

527  Post  Street,  San  Francisco 
opp.  olympic  club 


USED 


ADDING,  BOOKKEEPING, 

CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  -  SOLD 
RENTED 

GENERAL  ADDING   MACHINE 

EXCHANGE 

Phoae  Garaeld  S852  KM  Market  >«. 


CAFE   MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 
tiliARY  AND  MASON 

Phone  Prospect  61 

^REVUE^, 

Nightly 
THE  CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 
DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  Cily's  Most  Distinctive  Oriental  Show  Place 

Luncheon         Tea         Dinner        Supper 

50c,  T.ic,  SI.00      35c,  50c,  7Sc     $1.00,$1.S0         a  la  Carte 
Dancing   7:00   p.  m.   to   1:00  o.  m. 

363  Sutter  Street,  Telephone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
HEADQUARTERS   FOR  THEATRICAL  PEOPLE 

Hattie  Mooser  Minnie  C.  Mooseh 


manors 


m 


145  Powell  Street 
San  Francisco 


A  quiet,  home-like  place,  where  the 
service  is  dainty  ^nd  the  prices 
reasonable.  Every  day:  Breakfast, 
Luncheon,  Afternoon  Tea,  Dinner. 
Sundays:  Dinner. 


T 

Caroline  Jones 
Luncheon  is  served  from   11:30  to  2:30 

M 

f*t(ln\ 

and  tea  from  3  to  5 
Exclusive  use  of  room  for  club  dinners. 

*$ 

334  Sutter  St.               Douglas  7118 

CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   lunch   II   a.   m.   to  2   p.   m.    (a   la   carte).     Private  din- 
ing rooms   for  banquets   and   parties,   seating   75   to  100  people. 


441  Pine  Street 


Phone  Kearny  468 


O'F.rrell    and 
Lirkto    St.. 


Weckdaya,    Luncheon 


BLANCO'S 


Phon* 
Cray.lone    8100 


(11:30    to    2    p.   m.) 
Dinner,  W««k    Day.   and  Snndayi I. SO 


No    Vititsf  Should   Ifjip  (he   City  With- 
out    Pi  nine     in    the    Fincit    Cafe 
in    America 


Our    Mam    Oinini    Room    is    open    again    on   Sundays. 


NOAH'S 
ARK 

l>3  Third  Avenue.  SAN  MATEO 


Featuring    Southern     Cooking 
Open  From 
11:10  a.   m.   to   2:00   p.   m. 
5:30    p.    m.    to    8:30   p.    m. 
Sundays     and     Holidays 
4:30    to    3:30    p.    m.    only 

CLOSED    EVERY    MONDAY 
Half   Block   from    Highway 


I— 

*  '       '■■■ ■  .  .  a.  i 

1 

•J  ""££&_. 

Uncle  lorn  s  Labm 
Restaurant 

ortN  »M  A.  M.  TO  IliOO  P.  ¥. 

14. Mm  Hoi.a 

Caul  Leonhardt 

Feemtrty  of  Golden  Gat.  Park  Ca.in* 
-___— — .4 

J*——..  .—....*... ........ —..._...._________,.___ 


John  P.  Duffy 

FISHER  &   CO. 

Exclusive  Hatters 

Since  18S1 
Christmas  Merchandise  Orders 


650  Market  Street 
Opp.  Palace  Hotel 


San  Francisco,  Calif. 
Kearny  2465 


ICE  CREAMS 
CANDY 
PASTRY 


Grayilona 
1100         3101         11U2 


BREAKFAST 
LUNCHEON 

DINNER 


w 


LA  CASA  BIGIN 

STOCKTON    STREET   (By  the  Tun 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN   CUISINE. 


FEW  PEOPLE  TAKE  PROPER  CARE  OF 
THEIR  TEETH 

Some  think  that  a  vigorous  brushing  once  or  twice  a  day  Is 
taking  very  good  care  of  them,  Brushing  is  only  a  part  of  the 
process.  Many  things  can  happen  to  your  teeth  which  only  a 
competent  dentist  can  take  care  of.  Have  your  teeth  examined. 
They  may  not  be  as  sound  as  you  Imagine.  A  toothache  means 
trouble;  do  not  wait  for  the  ache.  Watch  your  teeth  and  gums. 
There  are  gum  troubles  that  will  destroy  teeth  faster  than 
decay.  Are  your  teeth  soref  Do  your  gums  bleed?  Call  In  today 
and  talk  it  over.  It  will  cost  nothing.  My  nerve  blocking  sys- 
tem blocks  off  all  nerves  and  pain.    It  will  please  you. 

DR.  W.  W.  HOAGLAND 

"THAT  CAREFUL  DENTIST" 

908  Market  Street  (at  Powell  and  Eddy),  San  Francisco,  Calif. 

Phone  Garfield  S35 

SPECIALISTS  —  Exlrnollons;     Crowns:     Self    Cleaning    Bridges: 

Porcelain  Work  and  Roofless  Platen 


Dr.  B.  Franklin  Pearce 

PYORRHEA  SPECIALIST 

Hours:  9-12.  1-5 

980-82  Flood  Building,  Powell  and  Market  Sts.,  San   Francisco 

Phone  Garfield  5394 


Unlike  New  Year's  Resolutions,  the  Quality 
of  La  Grande  Service  never  wanes. 

La  Grande  &  White's  Laundry  Co. 

"The  Recomnwnded  Laandry*1 
250 Twelfth  Sr„SAH  Francisco  Thohi  M\hket916 


MOUNTAIN   SPRINGS  WATER 

"Bottled    at    the    Sprints" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    Clara    Street  ■  -Garfield    844 


!S/*IL  TO  NEW  YORK  j 

See    MEXICO,   CENTRAL    AMERICA,    PANAMA    CANAL   and     j 
GAY  HAVANA,  en  route 


0 

4 

i 

Sister  Ships: 

\\      ■  *  * 

SS  VENEZUELA 

J 

Jkt 

SS  COLOMBIA 

SS   ECUADOR 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropia 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail  liner  with 
leven  never-to-be-forgotten  visits  ashore  at  picturesque  and  historic  ports — Man- 
zanillo,  Mexico;  San  Jose  dc  Cuatemala;  La  Liberlad,  Salvador;  Corlnto, 
Nicaragua.  Two  days  in  the  Canal  Zone;  see  the  great  Panama  Canal;  visit  Balboa, 
Cristobal   and   historic  old   Panama. 

Every  cabin  on  a  Panama  Mail  liner  is  an  outside  one;  each  has  an  electric  fan, 
and  there  is  a  comfortable  lower  bed  for  every  passenger.  There  is  an  orchestra  fo' 
dancing;  deck  games  and  sports  and  salt  water  swimming  tank.  The  Panama  Mail  i> 
world-famous   for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  including  bed  and 
meals  on  steamer.  Co  East  by  Panama  Mail  and  return  by  rail  (or  vice  versa)  for 
as  little  as  $350.  (This  price  does  not  include  berth  and  meals  on  trains.)  Panama 
Mail  liners  leave  San  Francisco  and  New  York  approximately  every  21  days.  Next 
sailings  from  San  Francisco:  SS  ECUADOR,  January  22;  SS  COLOMRI<\.  F.-liruar> 
19.  From  Los  Angeles  two  days  later.  Westward  from  New  York:  SS  COLOMBIA. 
January    15;   SS   VENEZUELA,    February   5. 

For   illustrated  booklets  and  further  details  ask  any  steamship 
or  ticket  agent  or  write  to 

PANAMA  MAIL  S.  S.  CO. 


DISTINCTION! 


Perfect-  COMFORT! 


With 


RCONOMY! 


These  three  features  com- 
bined with  many  other  attrac- 

tion  s .  including  excvllen  t  meals, 
form  a  combination  of  hotel 
service  difficult  to  equal. 

Make  your  next 
stay  at  the 
famous 


548  S.  SPRING  STREET 

LOS  ANGELES 


2  PINE  STREET 

SAN   FRANCISCO 


10  HANOVER   SQUARE 

NEW  YORK 


RATES 
Per  Day 
single 
European  Plan 

120  rooms  with  running 
water  $2.50  to  $4-00 
220  rooms  with  bath 

3.S0  to  5.00 
160  rooms  with  bath 

6.00  to  8.00 
Double.  4.00  up 


of  lBrjte  and  beautiful  roomi  ,.,ul 
period  furnishings  with  grand  pi- 
mJ  bath,  $10  up. 


RAMCHO  GOLP  CLUtj 

available  to  all  eucsts 

PUaie  write 
for  booklet 

HAROLD  E.  LATH R OP 

Manager 


ROLLS-ROYCE 


Direct  Branches 

San  Francisco 
461  Post  St. 


Los  Angeles 
3136  Wilshire  Blvd. 


"A  Six-pointer" 


"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 

Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  A — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,   sight  and 
bouquet. 

Packed  by 

NAPA  SODA  COMPANY 


Phone  Market  117 


San  Francisco,  Calif 


CUMfLfc.  1 H  KAU1U  I'KUGK  AMS,  FOR  NEXT  WEEK,  IN  THIS  ISSUE 


#5.00  PER  YEAR 
SAN  FRANCISCO 


Saturday  January  15,  1927 


PRICE  10  CENTS 
LOS  ANGELES 


\ 

\          » 

w  38%  *P>      1 

Rodney  is   the  elder  sun   of 

'the  theatrical  magnate,  Alex- 

ander Vantages,  and  is  said 

to  be  mure  than    './  chip  «/ 

the  old  block."    Rodney  is  al- 

ways striving  to  improve  his 

father's    theatres    with    ideas 

X.      I 

oj  his  own  and  all  the  amuse- 

V;4 

ment  world  is  watching  the 
progress  of  this  dynamic. 

ni      m 

young  theatre  manager. 

m 

"^  -  •    »A-  !  1 

|H     Ha^^.  >jk 

* 

Rodney  A.  P  w  r  v 

General  Manager  for  tk<                  Circuit  of  Theatt 

Local  Manager,  With  Headquarter)  in   This  City. 

/he  model  "Ninety"  Locomobile  expresses 
the  highest  standard  of  modern  coachwork 
plus  the  mechanical  supremacy  which  has 
made  Locomobile  preeminent  for  a  quarter 
century.  Both  in  appearance  and  performance 
on  the  road,  Locomobile  model  "Ninety"  is  a 
superb  motor  car,  typifying  all  that  is  finest 
and  best  in  the  art  of  fine 
car  building. 

J^oeomobile 

THE  BEST  BUILT  CAR  IN  AMERICA 


Locomobile  Model  90 

$5500  to  $7500 

With  Custom  Built  Bodies 

/.  0.  b.  Bridgeport 


Locomobile  Junior  Eight  Model  48,  Series  10 

$1785   tO  $2.2.85  $7400    tO  $I2.,000 

Five  Body  Types  With  Custom  Built  Bodies 

/.  0.  b.  Bridgeport  /.  0.  b.  Bridgeport 


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Established  July  20, 1856 


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The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1S56,  by  Frederick  Marriott.    Published  by  Frederick  Marriott, 

Jr.,   from    1S84   to   1825.     Is   now   printed  and  published   weekly   by   Frederick    Alfred    Marriott,    268    Market    Street,    San    Francisco,    California. 

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Vol.  CIX 


SAN  FRANCISCO,  CALIF,   IANUARY  15,  1927 


X... 


Bridging  The  Bay 


By  ELEANORE  F.  ROSS 


PROGRESS  invariably,  in  all  its  phases,  has  to  compete 
with  the  sentiment  of  idealists;  beauty  lovers  must  suf- 
fer from  the  demands  of  commerce;  this  condition  will  en- 
dure just  so  long  as  progress  builds  in  a  strictly  utilitarian 
manner,  and  idealism  makes  no  concession  to  practicability. 

There  is  no  reason,  of  course,  why  the  two  should  not 
Send  in  a  harmonious  whole — utility  ami  loveliness — but 
that  would  be  a  state  of  Utopia,  and  we  are  dealing  primarily 
with  the  year  1927. 

No  doubt  in  the  early  eighties,  there  were  those  who  de- 
plored the  building  of  the  Brooklyn  Bridge  as  a  detriment  to 
the  scenic  values  of  the  Fast  River;  or  earlier  still,  the  same 
genus  of  people  found  fault  with  the-  erecting  of  the  London 
bridge;  or  still  farther  back  in  history,  the  Bridge  of  Sighs 
in  beautiful  Venice  was  the  occasion  for  opposition;  the  op 
posers  never  taking  into  consideration  the  reality  that  when 
cities  or  tow  ns  are  almost  entirely  surrounded  by  water,  and 
these  communities  in  the  course  of  human  events,  are  forced 
In  expand,  there  is  only  one  solution,      a   Bridge. 

Ten  years  ago  the  population  of  San  Francisco  numb 
$6,912  (and  when  we  sa)  San  Francisco  we  mini  San 
I'lamisco  pure  and  simple;  not  including  South  San  Fran- 
cisco nor  Dal)  Cit\  nor  any  of  the  numerous  hamlets  down 
iln  Peninsular  line).  Today,  by  the  statistics  of  the  Chamber 
of  Commerce,  our  city  holds  706,391  men.  women  and  chil- 
dren; in  other  words,  our  population  has  almost  doubled  it- 
sell  msidi   .  il  ten  \  ears  ! 

When   we   realize  the  comparative!)    narrow    strip  of  land 
upon  which  we  have  budded  our  cit)    between   the  ocean  and 
the  bay,  and   mentalh    picture  the  traffic  attendant  upon  a 
metropolis  of  this  si/e.  visions  of  bridges,  bridges.  1> 
seem  to  us  to  be  the  onl)   wav   of  c\it  or  entrance. 

The  bridging  of  San  Francisco  1 ' . i \  is.  in  fact,  such  an 
important  question  that  it  is  facetiously  remarked  at  the 
Cit)  I  bill:  "There  are  eighteen  different  bridges  in  contem- 
plation, one  for  each  Supervisor!" 

The  bridges  to  span  our  hav  which  are  most  seriousl)  in 
contemplation  are  the  Golden   Gati  .  the  Telegraph 

Hill    Bridge   to   Coat    Island;   the    Mission    Rock    Bridge   to 
Alameda:  the  bnh  Street  Bridge  to    Maine. la  :  the  Hunter's 
Point  Bridge  to   Mameda  and  the  Coyote  Creek  Bridgi 
Mateo  |  to  I  layward. 

The  Antioch  Bridge  has  been  in  operation  fo  over  a  year 
between  the  towns  of  Antioch  and  Rio  Vista  and  relieves 
the  traffic  which  heretofore  was  ferried  ovei  the  river. 

It  will  also  be  the  connecting  link  with  the  great  Victory 
Highway,  traveling  across  the  Continent,  and  'is  harmon- 
ious lines  ai,  an  ornament  to  the  section  untry 
which  it  graces. 


The  Carquinez  Straits  Bridge  will  be  completed  on  May 
21st;  a  much  needed  outlet  for  traffic  up  Napa  and  Sonoma 
Valleys,  to  the  Lake  County  region. 

On  January  15th  (today)  the  Dumbarton  Highway 
Bridge  across  the  lower  arm  of  San  Francisco  Bay  is  sched- 
uled to  open  for  traffic. 

This  toll  bridge,  constituting  the  first  answer  to  the  de- 
maud  for  highway  communication  across  San  Francisco 
Bay,  provides  a  new  outlet  from  San  Francisco  and  the 
peninsula  to  the  eastbay  region  and  San  Joaquin  Valley 
highways.  The  principal  interest  of  the  motorist  in  the 
bridge,  from  the  point  of  view  of  touring  in  the  bay  region, 
i-  that  it  provides  a  more  direct  connection  between  the 
highways  which  skirt  both  sides  of  the  bay. 

Commercially,  the  bridge  will  be  of  advantage  to  San 
Francisco  and  the  upper  part  of  the  San  Joaquin  Valley  by 
providing  a  shorter  all-highwaj  route  between  San  Fran- 
cisco ami  Livermore  and  Tracy. 

With  the  completion  of  the  Bay  Shore  Highway  down  the 
peninsula  and  the  construction  of  a  connecting  link  from 
this  highwaj  to  the  bridge,  paralleling  the  Southern  Pacific 
oad  at  this  point,  these  benefits  will  be  even  more  pro- 
nounced. For  the  benefit  of  motorists  seeking  information 
on  new  routes  available  when  the  bridge  is  opened,  the 
Automobile  Association  has  compiled  the  following  data: 
\t  present  the  western  terminus  of  the  bridge  will  be 
connected  with  the  highway  down  the  peninsula  by  roads 
from  Menlo  Park  and  from  'Palo  Alto.  There  is  a  road  from 
the  eastern  terminus  of  the  bridge  to  Newark.  Alameda 
t  oiintv.  and  paved  highway  thence  to  ("entcrville  ami   Niles 

The  bridge  route  distance  between  Menlo  Park  and  Cen- 
ter die  or  N'iles  will  be  fifteen  and  a  half  miles  shorter  than 
the  present  highway  route  via  Mountain  View,  Alviso  and 
Milpitas.  Points  oil  the  Peninsula  Highway  from  Menlo 
Park  north  will  be  more  than  seven  miles  closer  to  Liver- 
n   the  \  allev    I  lighway. 

The  distance  from  Livermore  to  Menlo  Park  via  N'iles 
Canyon  and  the  bridge  will  be  a  little  less  than  38  miles  as 
compared  to  a  little  over  45  miles  via  Sunol,  Mission  San 
lose  and  the  Mountain  View-Alviso  cutoff. 

The  bridge  toll  rates  are  fixed  in  the  franchise  granted 
by  the  Board  of  Supervisors  of  San  Mateo  County  and  are 
based  on  a  charge  of  five  cents  per  person  and  thirty  cents 
for  a  five-passenger  car  or  a  truck  of  one-ton  capacity. 

In  the  next  twenty  years  or  s,,  the  aviator  may  peer  down 

great  metropolis,  lying  on  a  comparatively  narrow 

I    ninsula.  but  spreading  out  into  innumerable  square  miles 

other  shores,  through  the  medium  of  do 

ridges,  the  whole  appearing  like  a  monstrous  spider  web. 

s  nucleus— San  Francisco! 


THE  SAX   FRANCISCO  NEWS  LETTER 


(anuary  15,  1921 


says:  "The  government's  failure  to  control  the  diversion  of 
industrial  alcohol  does  not  give  the  right  to  poison  the  pro- 
duct."    That   is   a   sensible   statement,   such   as  one   mighT 
reasonably  expect  from  an  officer  and  a  gentleman. 


(  If  course,  we  have  no  winter  in  California. 
Spring  is  Here  The  hills  grow  brown  in  the  summer;  then 
come  the  fall  rains;  the  grass  begins  to 
spring  again  and  we  have  spring  coming  back.  True 
enough,  its  steps  are  rather  slow  and  weak  at  first.  But,  on 
the  other  hand,  summer  never  really  went,  for  the  rose- 
continue  to  bloom  in  the  garden  and  the  camelias  come  out, 
shamelessly  and  openly,  in  December. 

All  the  same,  while  the  sun  sinks,  there  is  still  a  wintry 
feel  in  the  early  morning  and  at  nightfall.  White  frost- 
come  and  there 'is  just  a  hint  of  what  might  be  happening. 
were  we  less  fortunately  placed.  So,  in  spite  of  roses  and 
camelias,  we  do  not  find  it  hard  to  persuade  ourselves,  be- 
tween Thanksgiving  and  Christinas,  that  we  are  really  hav- 
ing a  touch  of  winter. 

But  when  once  the  fateful  December  21st  has  passed  and 
the  sun  begins  to  travel  towards  us  again,  we  note  how 
Nature  responds  and  spring  really  and  actually  gets  under 
way.  Already,  daffodils  are  glowing  in  the  streets  and  the 
dainty  acacia"  is  waving  its  yellow  banners  in  the  wind  at 
the  street  flower-stall.  Seek  the  world  over  and  there  is 
nothing  more  lovely  than  the  advent  of  these  first  spring 
flowers  to  our  city.  The  joy  and  comfort  of  them  are  almost 
inestimable. 

The  procession  of  flowers  has  therefore  begun.  From 
now  on  they  will  be  coming,  inarching  into  town  in  ever 
increasing  quantity  and  variety.  Florists'  shops  and  street 
stalls  will  glow  and  shine  with  the  glory  of  them.  Their 
sweetness  and  beauty  will  penetrate  the  consciousness  ol 
those  who,  apparently  not  heeding,  hurry  through  the  busy 
streets. 

We  are  blessed  in  many  things  but  in  few  things  more 
than  in  our  early  spring. 


Secretary  of  the  Treasury  Mellon 
Explanations  in  Order     is  to  explain  to  Congress  just  how  it 

happened  that  the  United  States 
government  engaged  in  the  practice  of  killing  its  citizens 
who  took  the  risk  of  disobeying  the  Volstead  Act.  Explan- 
ations are  necessary,  for  it  is  doubtful  if,  in  modern  times, 
any  such  abuse  of  governmental  power  has  occurred.  It 
is  said  that  the  government  will  show  the  extent  to  which 
it  has  been  subjected  to  the  dictatorial  demands  of  the  Anti- 
Saloon  League. 

This  innocent  sounding  title  has  covered  a  multitude  of 
iniquities.  The  Anti-Saloon  League,  which  has  no  govern- 
mental responsibility,  has  taken  upon  itself  to  push  the 
governmental  officers  to  extremes  of  illegality  and  to  un- 
constitutional acts,  which,  in  a  less  well  behaved  and  less 
law  abiding  community  than  our  own.  would  have  resulted 
in  violent  demonstrations.  It  is  a  testimonial  to  the  steady- 
good  sense  and  long  endurance  of  the  American  people  that 
it  has  withstood  the  aggressions  and  the  corruption  of  a 
body  of  irresponsible  people  which  has  played  upon  the 
fears  and  cowardice  of  the  popular  representatives  so  long-. 
But  there  is  an  end  to  patience.  There  must  come  a  time 
when  the  decent  people  of  this  country  will  refuse  to  be 
herded,  even  killed,  at  the  behest  of  any  body  of  self-consti- 
tuted moral  dictators,  no  matter  what  their  pretensions. 

It  is  very  good  to  see  that  Major  Walton  A.  Green,  who 
was  until  recently  chief  prohibition  investigator  under  Gen- 
eral Andrews,  has  come  out  with  a  scathing  denunciation  of 
the  poisoning  method  of  enforcing  an  unpopular  law.     He 


The  political  mill  is  grinding  again. 
The  Legislature  Meets  This  is  the  time  when  the  legisla- 
tors, who  are  meeting  in  Sacramen- 
to, make  a  show  of  earning  their  pay,  which  is  little  enough, 
in  all  consequence.  Incidentally,  they  lay  upon  us  burden- 
grievous  to  be  borne  and  pile  up  taxation  in  a  way  which 
makes  us  grateful  that  there  is  a  legislature  sitting  only 
once  in  two  years.  And  yet,  the  amount  of  mischief  that 
can  be  done  in  a  feu  weeks  by  a  body  of  popular  representa- 
tives is  nothing  short  of  astounding. 

We  are  not  at  all  sure  about  the  present  state  of  affair-  at 
Sacramento,  Governor  Young  is  a  well  trained  and  able 
executive;  yet  he  has  leanings  which,  if  pushed  too  far.  may 
easily  embarrass  the  forward  movement  of  the  State.  We 
cannot  afford  any  fancy  legislation  at  the  present  time.  To 
let  sleeping  dogs  lie  would  be  about  as  good  a  motto  as  any 
which  this  legislature  could  adopt. 

<  )f  course,  in  the  old  days,  it  used  to  be  said  that  it  was 
merely  the  duty  of  the  government  to  keep  the  ring  and 
to  let  ability  and  thrift  compete  within  the  limits  of  peace 
and  honesty.  It  is  true  that,  under  just  such  rules,  this 
country  grew  and  flourished  and  our  Flag  gained  the  respect 
of  the  world.  But  times  have  changed,  and  governments 
fancy  that  they  have  other  things  to  do  than  to  keep  the 
peace.  As  a  result,  there  is  a  lamentable  development  of 
criminality  and  the  courts,  as  well  as  the  community,  are 
troubled  to  deal  with  the  violent  assaults  of  the  criminal 
classes. 

That  is  a  matter  which  the  legislature  may  well  take  up  and 
handle  with  firmness  and  without  sentimentality.  As  long 
as  crime  flourishes,  we  miss  the  most  important  factor  in 
government,  for  until  the  peace  is  kept  and  honesty  can  go 
unmolested  we  cannot  be  said  to  have  a  government. 


« 


A  few  weeks  ago  the  daily  papers 
Sensationalism  Again  were  full  'if  the  Mexican  trouble. 
which  threatened.  ..n  account  of  the 
intention  of  President  Calles.  to  enforce  the  constitutional 
provisions  with  respect  to  landholding  by  foreigners.  The 
critical  time  has  passed  and  there  has  been  no  trouble,  so 
far.  In  fact,  the  corporations,  which  were  expected  to  be 
the  chief  opponents  of  the  policy  of  the  Mexican  President, 
have  quite  unexpectedly  fallen  into  line. 

This  may  appear  strange,  unless  the  actual  conditions  of 
the  Mexican  situation  are  taken  into  account.  Our  State 
Department  took  the  position  that  the  laws  which  Calles 
was  about  to  enforce  were  confiscatory  ami  amounted  to  the 
violation  of  treaty  rights  under  which  American  citizens 
had  taken  up  land  and  made  investments  in  Mexico.  The- 
oretically, the  State  Department  is  quite  right.  To  limit 
the  time  within  which  ownership  of  property,  acquired  in 
good  faith,  must  expire,  is.  to  say  the  least,  an  arbitrary  119 
of  power,  which  could  not  be  endured  by  any  self-respecting 
nation,  where  such  limitation  of  property  rights  is  employe! 
against  its  nationals. 

It  is  well  known  that  no  country  has  been  more  careful 
than  has  Great  Britain  to  preserve  the  lives,  liberties  and 
property  of  its  nationals  in  other  land-.  Vet.  the  British 
proprietors  were  among  the  first  to  acquiesce  in  the  demands 
of  the  Mexican  government  and  to  comply  with  the  regis- 
tration requirements  which   Mexican  law  demands. 

The  reason  has  become  obvious  by  this  time.  Is  it  that, 
as  far  as  oil  properties  are  concerned,  it  is  pretty  generally 
recognized  that  they  will  have  been  thoroughly  exploited 
long  before  the  fifty  years  of  ownership  allowed  by  the 
Mexican  law  have  expired. 


January  15,  1927 


THE  SAN    FRANCISCO  NEWS  LETTER 


The  dead  emperor  of  Japan  lies  in  state, 
Japanese  Maxims  in  the  imperial  palace  and  his  successor 
Hirohito  has  issued  the  message  to  the 
nation  which  acquaints  them  with  the  death  of  the  former 
ruler,  and  the  succession  of  himself,  who,  even  now,  oc- 
cupies an  almost  divine  position  in  the  eyes  of  the  Japan- 
ese people. 

We  are  accustomed  to  speak  with  admiration  of  the  pro- 
gress made  by  the  Japanese  in  an  incredibly  short  time. 
We  are  obliged  to  note  that  this  Asiatic  island  empire  now 
ranks  among  the  great  powers  of  the  world  and  that  Jap- 
anese statesmen,  Japanese  doctors,  Japanese  practical  sci- 
entists, and  lapanese  colonizers  are  among  the  best  to  be 
found  anywhere.  Observing  these  facts,  we  are  inclined 
to  rush  to  the  conclusion  that  therefore  the  Japanese  are  a 
modern  people  and  that  the  occidentalism,  which  they  have 
imitated  so  well,  is  also  in  possession  of  their  hearts  and 
minds  as  it  is  of  our  own. 

But  a  study  of  the  document  of  Hirohito  will  show  that 
no  occidental  monarch  could  ever  have  addressed  his  people 
is  does  this  young  ruler,  who,  according  to  all  accounts, 
is  a  model  of  industry  and  propriety,  in  his  own  person. 
He  takes  the  liberty  of  telling  his  people  what  they  should 
desire.  Can  it  be  imagined  that  any  occidental  ruler,  roy- 
;ilist  or  republican,  would  even  dare  to  do  such  a  thing? 
He  says  that  the  people  should  heed  certain  principles, 
Bnong  which  be  ranks  first  simplicity,  instead  oi  vain  dis- 
play. Much  as  we  should  like  to  go  through  the  list,  which 
is  fascinatingly  moral,  we  stop  here  to  point  out  that  the 
Japanese  monarch  has  not  grasped  even  the  fundamentals 
if  occidental  economic  life.  Simplicity,  as  known  even  to 
Be  Victorians,  would  utterly  ruin  our  entire  economic  sa- 
ltern and  would  turn  thousands  of  men  and  women  jobless 
m  the  streets. 


From  Brighter  Pens  than  Ours 


L.  I-'..  Ross,  chief  of  the  State  Bureau 
Weddings  and  Births  of  Vital  Statistic,  has  made  In-  an- 
nual report  on  marriage-,  in  Califor- 
lta.  Summing  it  up,  it  would  appear  that  it  has  been  a 
Ecord  year;  thai  is  to  say,  there  has  been  a  marked  ini 
n  the  number  of  marriages. 

There  was  a  slump,  towards  the  end  of  the  year,  but  tak- 
ng  the  twelve  months,  there  were  oo.UO  marriages,  a  gain 
.1  ilo  .ut  10,000  ovei  the  preceding  period.  The  wedding 
lees  are  estimated  at   $330,000. 

Relatively,  as  well  as  actually,  the  marriage  rate  ha--  m 
■eased,  being  16  per  thousand  residents,  against  14  per 
bonsand  in  the  preceding  year,  and  this  in  itself,  proves 
that  prosperity  has  been  marked  during  the  past  year.  For 
lotlnng  is  more  indicative  of  material  well-being  than  the 
ncrease  in  the  number  of  marriages  which  comes  inevit- 
ibly  as  part  of  the  Upward  trend  of  trade  and  industry. 

But,  though  marriages  may  increase,  that  does  not  help, 

i   there  is  not  also  an  increase  in  the  number  of  children. 
IL'p  to  within  very  recent  times,  marriage  and  children  were 
slewed  as  mutually  involved  phenomena.     Not  today.  how- 
Mi.     \\  e  learn  that  among  the  newer  and  younger  set  con- 
dolence,  rather   than   congratulation,  is   in   order  on   the   ar- 
ival  of  oils), ring. 

Whether   that   is   true  or  not,   Some  such   feeling  must   be 
•xistent,    for    the    birth    rate    has   actually    dramatically    ^\r 
'lined.     In   fact,  last   year   saw    the   greatest   decrease  in  the 
number    of    births    since    state    red  started.      1  he 

births  were  82.500  last   year.  85,492  in   1925  and  So.S'»>  in 
1924.     The  birth  rate  for  the  current  year  is  20  per  thousand. 

Birth  controllers  will  be  pleased,  but  we  cannot  honestly 
with   them.      People   who  cannot    afford   children   are 
eallv  | 


All  Explained 

Hubby — "Well,  goodby,  my  dear;  if  I'm  prevented  from 
coming  home  this  evening,  I'll  send  you  a  note." 

Wifie — "There's  no  need.  I  have  already  taken  it  out  of 
your  letter-case." — Meggendorfer  Blaetter  (Munich). 

Naught  From  Seven 

Teacher — "Robert,  here  is  an  example  in  subtraction. 
Seven  boys  went  down  to  the  creek  to  bathe,  but  two  of 
them  had  been  told  not  to  go  in  the  water.  Now,  can  you 
inform  me  how.  many  went  in?" 

Robert — "Yes'm  ;  seven." — Lancashire  Daily  Post. 

*  *     * 

The  Strenuous  Sex. 

Coach  (to  new  player) — "You're  great!  The  way  you 
hammer  the  line,  dodge,  tackle  your  man  and  worm  through 
your  opponents  is  simply  marvelous." 

New  Player  (modestly) — "I  guess  it  all  comes  from  my 
early  training,  sir.  You  see,  my  mother  used  to  take  me 
shopping  with  her  on  bargain  days." — Boston  Transcript. 

*  *     * 

Belle  of  the  Ball 
Basil — "Do  you  know   who  that  sweet 
I've  been  dancing  with  all  the  evening?" 

that's    mother!" 


( iwendi  ilen- 

(  London ). 


'(  )h,    yes, 


little  girl   is  that 
— The    Humorist 


Why  Flowers  Blush 

The  flowers  used  in  the  desecration  of  the  church  today 
arc  given  by  Mrs.  |.  W. — Philadelphia  Church  Calendar. 

*  *     * 

No  Groping  Under  the  Bureau 
"I've  swallowed  my  collar-button."  gasped  the  grocer. 
'Well."  responded   his  wife,  "you  know    where  it  is,  any- 
way."-   The  Progressive  Grocer. 

*  *     * 

Getting  Even 

|udge — "Haven't  I   seen  you  before  somewhere?" 
'     endant-    "Surely:    I    taught  you  daughter  singing  les- 
sons." 

fudge — "Fifty  years."— Washington  Cougar's  Paw. 

*  *    * 

Cutting  Out  the  Worry 

"\\  hat's  the  result  of  the  examination,  doc'" 
"You're  all  run  down-    my  advice  is  that  you  lay  off  golf 
for  a  while  an, I  get  a  good  long  rest  at  the  office."  —  Life. 

*  *      * 

Tender  Morsel 

"My   poor  man."  said  the  prison   visitor,  "do  let  me  send 
you  some  cake.    What  kind  would  you  prefer;" 

"Any  kind,  ma'am."  said  the  convict,  "so  long  a-  it 

a  tile  in  it." — Good  Hardware. 

*  *     * 

Fellow  Feeling 

Dean — "Do  you  know  who  I  am''" 

.      "No  sir,  but   if  you  can   remember  your  address 

I'll  take  you  home." — Brown  lug 

*  *      * 

Try  a  Gas-Mask 
Nightie-  -"The  secret  of  good  health  is  onion  eating." 
—"But    how   can   onion   eating  be  kept  a 
ell  Wiilovv. 

*     *     * 

Now,  Girls 
Vast  supply  of  fresh  sea  fools.    Come  early  and  get  your 
Michigan  Paper. 


THE  SAN  FRANCISCO  NEWS  LETTER 


>LE/ISURE'SW4ND 


January  15,  1927 


OBEY    NO   u/AND  BUT  PLEASURE'S 

_  Tom  Moore- 


Dramatic  Presentations 
Comedy  Plays — Operetta 

SEVERAL  changes  in  theatrical  of- 
ferings have  been  placed  before  the 
San  Francisco  public  this  past  week, 
and  with  the  close  of  the  marvelous 
pantomime,  "The  Miracle,"  hundreds 
of  visitors  from  various  parts  of  the 
State  have  remained  in  the  city  for  the 
privilege  of  seeing  other  stage  produc- 
tions. 

The  result  has  been  one  of  pleasure 
and  profit  to  all  concerned. 

For  the  theaters  of  San  Francisco 
have  had  so  many  good  things — far  too 
good  to  miss ;  and  those  who  live  in 
adjacent  cities  have  found  it  to  their 
advantage  to  go  to  "all  the  shows." 

Thus,  this  western  metropolis  is 
most  assuredly  avowed  the  theater  city 
of  the  coast.  More  -and  more  are  great 
producers,  realizing  that  "the  best"  is 
none  too  good  for  us,  even  though  it 
means  a  long  trans-continental  trip  to 
satisfy  our  craving  for  the  superior 
productions,  the  big  shows,  and  the 
very  highest  top-notchers  in  the  way 
of  theatrical  attractions. 

*     *     * 
Columbia 

San  Francisco  is  keenly  interested  in 
the  coming  engagement  of  Mikhail 
Mordkin  and  his  Ballet  Russe  at  the 
Columbia  Theater,  where  the)'  have  an 
engagement  beginning  Monday  eve- 
ning, January  17.  under  the  manage- 
ment of  Selby  C.  Oppenheimer. 

"Carnival,"  including  a  large  ballet, 
will  be  on  the  opening  bill,  with  music 
by  Glazounov,  Tschaikowsky's  "Phoe- 
nix"; "The  Italian  Beggar  Dance", 
the  "Bacchanale"  of  Saint  Saens  and 
other  artistic  divertissements. 

This  same  program  will  be  repeated 
at  the  Wednesday  matinee. 

On  Tuesday,  Thursday  and  Satur- 
day nights,  "Aziade"  will  be  the  prin- 
cipal ballet.  Mordkin  appearing  in  his 
famous  "Bow  and  Arrow"  dance.  "The 
Snow  Maiden,"  "The  Sea  Gull;"  "Bac- 
chanale" and  divertissements. 

Rubinstein's  "Souvenir  of  Roses" 
will  be  given  Wednesday  night  and  at 
the  Saturday  matinee.  Tschaikow- 
sky's, "Nightingale."  a  Liszt  "Hun- 
garian Rhapsody"  and  a  series  of  Egyp- 
tian dances  are  scheduled  for  these  per- 


By  Josephine  Young 

formances. 

Mordkin  is  supported  by  a  cast  ol 
artists  and  a  company  of  75.  \  era 
Nemtchinova.  Hilda  Butsova,  Pierre 
Vladmiroff,  are  principals. 

Miss  Virginia  Marvin,  the  San  Fran- 
cisco girl,  who  conducted  large  danc- 
ing classes  both  here  and  in  <  )akland, 
will  be  seen  with  the  Mordkin  danc- 
ers. The  talented  and  dainty  Miss  Mar- 
vin had  one  or  two  solos  <>n  programs 
featured  throughout  the  country  and 
her  many  admirers  in  the  Bay  Cities 
eagerly  await  an  opportunity  of  seeing 
the  lovely  girl  when  she  appears  at  the 
Columbia  with  the  great  Mordkin  and 
his  distinguished  company  of  Russian 
dancers. 

*     *     * 
President 

San  Francisco,  apparently  has  fol- 
lowed New  Yolk  in  registering  its  en- 
thusiastic approval  of  "The  Little  Spit- 
fire," the  joyous  comedy  by  Myron  C. 
Fagin.  now  running  on  Broadway,  and 
which,  on  Sunday,  at  the  matinee  per- 
formance, begins  its  fifth  week  at  the 
Henry  Duffy  theater.  The  President, 
on  McAllister  street. 

Here  is  really  a  play  with  a  cast  se- 
lected by  Mr.  Duffy  from  the  best  tal- 
ent available  on  the  Pacific  Coast. 

Dale  Winter  takes  the  rule  of  "The 
Spitfire"  and  it  would  lie  difficult  to 
find  a  more  convincing  spitfire  than 
Miss  Winter,  who,  as  the  "gypsy,"  a 
former  chorus  girl,  gives  just  the  right 
display  of  temper  and  the  last  of  tongue 
in  presenting  the  character  part. 

Earle  Lee  and  <  Hive  Cooper  have  two 
very  important  roles  and  the  selection 
seems  exactly  right,  for  they  bring  the 
laughs  with  their  rapid  fire  repartee. 
Alice  Buchanan  i>  the  vamp  in  the  play. 
John  O'Hara  takes  the  part  of  the  in- 
dulgent father  making  move  sparkle  for 
the  tempo  of  the  production. 

IP  TOWN 

Kiuloliih  Melody  Max- 
trrs.  Musical  Proprrums 
•'The  Boy  Friend,"  Sat. 

.  "Early  to  Wed,"  Sun. 
"The  Campus  Flirt," 
Mon..  Tiles..  Wed.  "l'p 
StnKe,"     Thursday     and 

Friday. 


ALII  VMHRA 

(New) 

Polk  and  Green 


SPECIAL 


"The  Miracle"  —  Last  two  performances, 
Saturday  Matinee.  2  p.  in.,  and  Sntnrday 
N'Mrhf.  s  n.  ni.,  Civic  Auditorium,  today.  Janu- 
ary 1T».  Lady-  Diana  Manners,  "Madonna,"  Sat. 
Matinee.  Iris  Tree.  Nun.  Elizabeth  Schlrmer, 
"Madonna,"  Sat.  FveniiiK.  Lady  Diana  Man- 
ners, \un.  Final  Performance  .Saturdnv 
\iKht — Positively. 


Amusements 

NEXT   WEEK 


ON  THE  STAGE 


ALCAZAR 
o'Farrell  nr.  Powell 


}"The     Home     Towners." 
Geo.    Cohan's    Cnmedy- 
Farcc. 


CAPITOL 

Ellis  or.  Market 


"The      Prince      of      Ha- 
waii," Opening    Sunday. 
Natives     of     Hawaii     In 
L         Songra    and    Dances. 


COLUMBIA 
70  Eddy  Street 


Mordkin  Mallei  llusse. 
One  Week.  llefr.  Mon- 
day \lfrht,  January  17. 
Company  of  7.%.  Sym- 
phony   Orchestra. 


CCRRAN 
Geary  nr.  Mason 


-.     "The     Riddle    Woman," 

I,    Begr.        Monday         Nitrht. 

J     Bertha    Kalleli,    Distia- 

Kllishctl    Truaeiliciuie. 


PRESIDENT  1    "The     Little     Spi.llre." 

McAllister  ar.  Mkt.       J     Henry      Dully      Comedy. 


WILKES 
Geary  at    Mason 


"The      Cradle      Sunteli- 
crs."    Helen     Moll. hi, 
Russell    Mcndcruft. 


VAUDEVILLE 


GOLDEN    GATE 
G.  G.  Ave.  it  Taylor 


Rue     Samuels,     Famous 

soaK    star.    Headlines 

~]  Odivn  and  Her  Seals  In 
I  Wafer  Feats.  "Cirpn- 
r  rnl  Kate,  Screen  Pea 
J  tare.  Vera  Reynolds. 
Claude  Sweeten,  Lead- 
er of   Orchestra. 


.Maud      Allan,      Famous 

Da  n  ce  r.      II  i-ii  il  I  I  iicr. 

1     Jack     Norworth.     Doro- 

OKPHEUM  (    thy    Adelphl.    Joe    Dnr- 

O'Farrell  &  Powell       f   '••">•  "Blackfi "  Soiik- 

J     slcr."    Anna    llrullc   and 
Andre    Pnllo,    Dancers, 

PANTAGES(NEW)    1    Second       Annual       "In- 
«,,,..„,  ?       door    Circus."     Oilier 

Market    at    Hyde  J  B|g,  A(.,H> 


IMON  square: 

O'Farrell  nr.  Po 


;E         1 
'well    J 


Vaudeville-Pictures 


WIGWAM 

•  li-.si.in  and  -HimI 


Vaudeville-Picture* 


ON  THE  SCREEN 

DOWN   TOWN 


CALIFORNIA 

Market   at  4th 


CAMEO 
Market  opp.  5th 


"Bertha,  the  Scwlaff 
Machine  Girl."  Madge 
Bellamy,  Star.  Music 
by    the    Sherwood*. 

River."      Sat. 

/.line      Gre>* 

II.  .11     and 


"Forlorn 
to      Wed 

Story.      .lut-k      . , 
B  a  y  to  o  a  .1     II  a  t  1  i 
Stars.       "The       Cam  pal 
Flirt."       Wed.       to       Sat. 
Behc    I  >:imi.'K,    Star. 


GRANADA 

Market  at  Jonei  St. 


"I  t."     Elinor     ti  I  j  n  "i 

Play.     Clara    Bow.   Star. 

1     Elinor       Glyn       Aiipnir- 

r    Inn    in    IVrsini    Sat.    unci 

J     Sun.       Eddie      IVnbody, 

Orchestra    LeadC  r. 

Stage    Presentation*. 


IMPERIAL. 

Market  bet.  flth-7th 


"The    Scarlet    Letter.' 
Lillian   Gl*h. 


ST.  ERAXCIS 
Market  bet.  Mli-liih 


"The        Kid        Brother," 

Harold    Lloyd,   Heisr.  Sat. 

World    Premiere. 


AVAR  FIELD 

Market  nr.  Taylor 


"The  Lunatic  at 
Larue."  Leon  Krrnl 
Star.  Stai^e  Attrac- 
tions: "Our  0«  n  tslrl*' 
Juvenile    star* 


January  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


King  Calder,  Joseph  De  Stefani  and 
Florence  Roberts  arc  indispensable  in 
their  characterizations  contributing  to 
the  play's  success.  Thomas  Kelly,  John 
Mackenzie  and  John  Sandoval  are  in 
the  cast.  *     *     * 

Curran 

Mine,  Bertha  Kalich  captivated  San 
Francisco  audiences  on  the  very  first 
night  of  her  appearance  here  in  the 
Curran  Theater,  where  the  noted  trage- 
dienne scored  high  success  in  the  role 
of  "Magda,"  the  Herman  Sudermann 
drama,  revised  by  Charles  Edward 
Amory   Winslow. 

She  was  called  before  the  curtain  six 
or  seven  times  right  after  the  second 
act,  when  she  thrilled  the  Curran  the- 
ater patrons  with  her  histrionic  art. 
flowers,  after  the  good-old-time  cus- 
tom of  attesting  acclaim,  testified  to 
some  of  our  enthusiasm,  but  the  artist, 
herself  is  the  most  convincing  of  all 
arguments  for  her  triumphs  as  a  fam- 
ous tragedienne.  There  are  so  few  oi 
them,   these   da)  S  ' 

Mine.  Kalich  has  surrounded  herself 
with  a  company  of  excellent  players, 
each,  in  turn,  adding  luster  to  the  pro- 
luction,  and  at  all  times  enhancing  the 
power  and  the  ability  of  this  glorious 
actress.  Her  interpretation  of  Magda, 
the  unhappy  heroine  of  the  play.  was. 
in  some  instances,  original  and  start- 
ling—  but  none  the  less  powerful.  She 
uses  her  voice  as  if  playing  on  some 
line  instrument,  where,  at  will,  she 
changes  from  fiery  passion  and  emo 
tion  to  the  soft  modulated  tones  of  deli 
cac\    personified.      In    fact.     I    acknowl 

fcdge    that     the    \  oice    of     Mine.    K.iln  h, 
fascinates    this    critic,   almost    as    much 
as   the  other  dramatic   arts   she   so    las 
cinatingU   demonstrates. 

Edward  Fielding  as  tin-  father,  iron 

willed,  unbending  ami   hard  as  nail-,  at 
times  ;  then   tender  as  a  child  ;  tlesei  '-  ' 

a  paragraph  himself  in  exploitation  of 

his    , Iranian,     work        lie    is    consistent 

h    appealing   although    one    does   not 
Sympathize   with   his   domineering  at 
titudc.     Fielding  is  really  magnificent, 
compelling,  forceful ' 

In, i  Man's,  a-  the  younger  dutiful 
daughter  is  charming,  prcttv  and  grace 
lul.     Louise,  the  wife  and  stepmother, 

is  refreshing.  1  liked,  too.  the  hand- 
some youth,  Misha  Alter,  true  to  his 
1  cannot  sa\  enough  for  1  .con 
aid  Mudie,  who,  in  his  characterization 
of  the  pastor,  an  used  ni\  ardent  ad- 
miration and  respect.  lie  plays  the 
role  ol  in,  parson  without  once  drop- 
into  the  maudlin,  or  the  common- 
place,     lie  exalts  his  sacred   profi 

id    he   is.   withal,    man  full  >    consist 
cut. 

Warhurton  Gamble  made  much  of  his 
part  as  the   "cause"  in  his  role  of  Coun- 
sellor;   Lester     Uden.    Jerome    Colla 
and  Marv  llubbard  in  her  thrill- 


ing role,  were  capable  players  in  sup- 
port of  ,\l me.  Kalich. 

Monday  night,  January  17.  Mine. 
Kalich  will  be  seen  in  "The  Kiddle  Wo- 
man," based  on  a  play  by  C.  Jacobi,  and 
never  before  presented  before  San 
Francisco  audiences. 

In  her  curtain  call  speech  the  open- 
ing night,  the  famous  tragedienne  ex- 
pressed her  keen  delight  in  appearing 
before  Californians  in  her  first  long- 
play,  here.  She  spoke,  sincerely,  feel- 
ingly,  and  won  again  the  plaudits  of 
enthusiastic  admirers  and  devotees. 

St.  Francis 

Harold  Lloyd,  starring  in  "The  Kid 
Brother,"  will  be  on  the  screen  at  the 
St.  Francis  theater,  beginning  Satur- 
day,  lanuary  15,  in  one  of  bis  latest 
classic   comedies. 

"The  Kid  Brother"  is  the  story  of  the 
youngest  son  of  a  family  of  three  bro- 
thers who,  with  their  father,  control  the 
mountain  town  where  they  live.  Lloyd 
takes  the  part  of  the  youngest  and 
gives  plenty  of  pep  to  the  play  with  its 
merry    pranks   and    wholesome    humor. 

The  I).  W.  Griffith  picture,  "Sorrows 
of  Satan"  filmed  from  Marie  Corelli's 
novel,  concludes  its  engagement  on  Fri- 
da\       Ricardo  (  ortez,  Carol  Dempster 

ami  Lya  de  Plltti  are  the  stars  in  this 
powerful  photoplaj  which  has  been 
drawing  crowds  to  the  St.  Francis 
theater. 

Tin-    premiere    presentation    ot    "The 
Kid   Brother"  al  the  St.  Francis,  regis 
another  triumph  for  this  progress- 

,  oid  enterprising  picture  house  of 
the   Publix  Theaters. 

*  *     * 
Fantages 

Pantages   theater   will,   this  coming 

week,    present    its    second    annual    "In- 
i    ircus"   for   which  elaborate  prep 
ions    have    been    made,    and    which 
she  uld  prove  a  drawing  card  of  es 

interest  to  patrons  ,,f  Pantages. 

"Summei  Bachelors,"  -tarring  Madge 
Bellamy  in  a  stor)  by  Warner  Fabian, 
author  of  "Flaming  Youth,"  concluded 
its  run  Friday.  Stage  attractions  were 
•The  Golden  Violin."  a  musical  phen- 
omenon, and  other  acts  this  past  week, 
meeting   with  special  favor  by  the  the- 

patrons 

*  *    * 

Warfield 

This  week's  attraction  at  the  War- 
field  theater   will  be  the   -creeii   feature. 

"The  Lunatic  starring  Leon 

Enrol,  famed  musical  comedy  star  in  a 
coined>  picture  which  place<  Dorothy 
Mackaill  in   the  heroine  role. 

This   picture   is   an   adaptation   of  J 
Storer   CloUSton's   three    famous   books 
on  lunatics      Full  sway  is  given   Frrol 
anil  this  new    film  i-  said  to  be  one  of 
his     hesi  Fred     Xewmcyer. 


who  directed  Harold  Lloyd  in  his  com- 
edies,  is  the  director  of  this  picture. 

The  Warfield  stage  presentation,  of- 
fered by  Fanchon  and  Marco,  will  be 
"Yachting."  Ilelene  Hughes,  the  feat- 
ured star,  will  have  the  Warfield  group 
of  girls  in  a  clever  number  including 
the  adagio  team  of  dancers,  Al  Le 
Claire  and  Alyce  Haase,  also  featured 
dancers.  Rube  Wolf  and  his  greater 
band  of  talented  musicians  supply  mu- 
sical entertainment. 


Opera  Star  Sings 

With  Stringed  Orchestra 

Anna  Young,  beautiful  operatic  star 
of  the  San  Francisco  (  )pera  Company, 
was  the  assisting  solo  artist  at  the 
Symphony  Concert  given  by  the  Min- 
etti  orchestra  last  Thursday  night  in 
Scottish  Rite  Hall,  before  a  large  and 
appreciative  audience. 

Miss  Young  first  sang  a  group  of 
three  songs:  Overture,  "  Rosanumde," 
Schubert;  Songs,  "Lullaby,"  Cyril 
Scott:  "Serenade,"  Sinigaglia.  Her 
second  group  included  "La  Fille  F.xi- 
geante,"  Sinigaglia,  sung  for  the  first 
time  in  America.  The  Mozart  sym- 
phony in  F.  flat  opened  this  group. 
which  the  singer  gave  with  such  rare 
true  tones  and  faultless  musicianship 
that,  again  and  again.  Miss  Young  was 
encored.        Her      stage      presence,      her 

beauty  and  thorough  understanding  of 
her  art  place  this  young  opera  singer 
high  in  the  reckoning  of  vocalists,  es- 
pecially pleasing  and  memorable  being 
her  interpretation  of  Musetta's  "Song" 
in  which  she  made  herself  known  dur- 
ing   the   recent   opera    season. 

*      *      * 
Cameo 

"Forlorn  River"  filmed  from  a  Zane 
Grej    story,  will   be   screened    at    the 

popular  Cameo  theater  on  Market 
street  right  opposite  Fifth  street,  be- 
ginning a  four  days'  engagement  on 
Saturday,  January  15.  with  Jack  Holt 
beading    the   cast        He   appears    in    the 

role  of  "Nevada." 

Raymond  Hatton,  in  the  role  of  "Ar- 
izona   Pete"    is   a   principal.      Edmund 

Burns.  Tom  Santschi  and  Arlette  Mar- 
chal  are  in  the  cast.  The  stor\  i~  a 
melodramatic  outdoor  thriller  in  which 
romance,  adventure  and  cattle  rustlers 
arc  placed  with  the  Zion  National  Park 
and  Rrice  Canyon  in  Utah,  the  settings 
for  the  exciting  action.  It  is  a  story  of 
Nevada,  an  outlaw,  and  a  fugitive  of 
justice  being  the  principal  character. 

"The  Campus   Flirt"  full  of  college 
veils  and  snappy  romance  comes  to  the 
Cameo.  Wednesday,  for  a  run  of  three 
days.  Bebe  Daniels  appears  in  the  lead 
ing  part.     James    Hall.  Joan    Sta 
and  Jocelyn   Lee  are  in 
intiaoed  on 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  15,  193 


By  Antoinette  Arnold 


California's  Most 
Distinguished  Women 

NOW  we  know  who  are  California's  most  distinguished 
women,  for  "Who's  Who  in  America"  in  the  1926-27 
edition  tells  us  Who ! 

San  Francisco  has  12  out  of  the  125,  so  listed,  as  impor- 
tant enough  to  have  their  names  enrolled  in  the  new  ap- 
praisement of  women,  according'  to  "Who's  Who." 

Annette  Abbott  Adams,  attorney-at-law,  heads  the  list 
of  San  Franciscans.  Mrs.  Adams  was  appointed  Assistant 
United  States  Attorney  for  Northern  California,  October 
14,  1914;  appointed  United  States  Attorney,  July  25,  1918; 
appointed  Assistant  Attorney  General  of  the  United  States 
in  1920,  and  was  the  first  woman  to  fill  these  two  positions. 

This  eminent  Californian  has  had  many  honors  in  San 
Francisco  organizations  and,  in  March  of  last  year,  Mrs. 
Adams  was  chosen  to  represent  California  on  the  honor 
roll  of  the  American  Women's  Association  at  Madison 
Square  Gardens,  New  York.  She  was  named  at  the  time  as 
one  of  the  distinguished  women  of  America  in  receiving  the 
signal  honors. 

Notable  women  from  all  parts  of  the  country  were  pres- 
ent at  this  representative  gathering  in  New  York,  over 
which  Kathleen  Norris,  California  author,  presided. 

Mrs.  Adams  is  a  member  of  the  American  Law  Institute 
and  of  the  California,  the  American  and  the  San  Francisco 
Bar  Association. 

*  +     ^ 

Gertrude  Atherton,  novelist;  Winifred  Black  (Annie 
Laurie),  listed  as  a  journalist,  in  the  famous  listing  in 
"Who's  Who,"  are  San  Franciscans  of  whom  we  are  proud. 
Annie  Laurie  has  endeared  herself  to  thousands  of  devoted 
readers,  and,  when  appearing  in  public,  at  notable  events, 
she  has  multiplied  her  constituency  by  many  thousands 
more. 

*  *     * 

Alice  Eastwood,  botanist;  Katherine  Edson.  the  only 
woman  member  west  of  the  Mississippi  of  the  Advisory 
Committee  to  the  Conference  on  the  limitation  of.  Arma- 
ment, held  at  Washington,  D.  C,  and  champion  of  the 
minimum  wage  law  for  women  in  California;  Congressman 
Florence  B.  Kahn ;  Grace  E.  McKinstrv.  artist;  Miriam 
Michelson,  author;  are  other  prominent  Californians  named 
in  "Who's  Who,"  which  also  contains  the  names  of  Amy  E. 
Pope,  Cornelia  Quinton,  Maud  Raymond  and  Emma  Wolf. 

*  *     * 

Wedding  Days 

The  husky  new  year  has  ushered  into  prominence  many 
weddings  during  the  first  week  of  the  calendar  month,  with 
many  more  wedding  days  to  follow  before  January  shall 
have  closed  her  books. 

*  *     * 

Madison-Martin 

One  of  the  most  beautiful  weddings  of  the  past  week 
took  place  last  Wednesday  when  Miss   Caroline   Madison 


SANTA  MARIA  INN 

Santa  Maria,  California 

On  the  Coail  Highway  Halfway  Between  San  Franciieo  and  Lei  Angela, 

An  Inn  of  Unuaaal  Excellence 

Vire  or  urit*  for  rmaarvationa  on  your  next  trip  routA 


became  the  bride  of  Mr.  Charles  Oelrichs  Martin. 

The  ceremony  was  held  at  the  home  of  the  bride's  sister, 
-Mrs.  Wakefield  Baker,  on  Broadway,  Monseigneur  Roger 
performing  the  marriage  rites,  with  relatives  and  intimate 
friends  attending. 

*  #     * 

Bridal  Gown 

The  bridal  gown  was  of  exquisite  white  satin  edged  with 
pearl  beads.  A  long  court  train  was  covered  with  a  filmy 
tulle  wedding  veil  held  by  a  band  of  pearls.  The  bride's 
bouquet  was  of  orchids,  gardenias  and  lilies  of  the  valley. 

Caroline  Madison  was  a  beautiful  bride,  looking  the 
picture  of  loveliness.  Mrs.  Baker,  her  sister,  and  Miss 
Isabelle  Wheaton  were  her  attendants.  Mrs.  Baker  wore 
a  gown  of  shell  pink  satin  trimmed  with  rare  lace  and  she 
carried  pin  roses.  Miss  Wheaton  was  dressed  in  green 
satin  and  lace  and  she  also  carried  pink  roses. 

The  best  man  was  Mr.  John  Wholley.  The  ushers  were: 
Mr.  Edward  McNear,  Mr.  Lalor  Crimmins,  Mr.  Richard 
Burke,  Mr.  John  Brooke.  Jr.,  Mr.  Marshall  Madison  and 
Mr.  Charles  Fay,  Jr. 

*  *     * 

Wedding  Bells 
Masten-Osborne 

Wedding  bells  rang  merrily  for  Miss  Kathryn  Masten 
on  New  Year's  Day,  when  she  became  the  bride  of  Mr. 
Egbert  Osborne  at  a  beautiful  marriage  ceremony  held  at 
the  home  of  the  bride's  parents,  Mr.  and  Mrs.  Joseph  M. 
Masten  in  Washington  street.  The  marriage  rites' were  read 
by  Rev.  D.  J.  Phillips  of  St.  John's  Presbyterian  Church. 

The  bride's  wedding  dress  was  of  beige  crepe,  with  which 
she  wore  a  large  picture  hat  of  the  same  soft  colorings. 
Her  corsage  was  of  gardenias. 

The  bride  is  the  daughter  of  Mr.  and  Mrs.  Joseph  M. 
Masten  and  the  sister  of  Mrs.  Rupert  Mason,  Mr.  Kendall 
Masten  and  Mr.  Stewart  Masten.  She  is  the  granddaughter 
of  the  late  Mr.  and  .Mrs.  James  L.  Martel  and  the  late  Mr. 
and  Mrs.  N.  K.  Masten.  Her  aunts  are  Mrs.  Charles  J. 
Stovel  and  Miss  Adele  Martel. 

*  *     * 
Recent  Bride 

The  marriage  of  Miss  Adelaide  Griffith  and  Mr.  Eric  W. 
Cochrane  took  place  December  29  and  was  one  of  the 
loveliest  of  recent  society  marriages.  The  bride  is  the 
daughter  of  Mrs.  Charles  L.  Griffith  and  the  late  Mr  'Grif- 
fith. Her  two  sisters,  Miss  Alice  and  Miss  Louise  Griffith] 
were  her  bridesmaids. 

*     *     * 
Beautiful  Wedding 

The  marriage  of  Miss  Geraldine  Bliss  and  Mr.  fohn 
Franklin  Brooke,  Jr.,  took  place  at  St.  Vincent  de  Paul's 
Church,  followed  by  an  elaborate  reception  at  the  home  of 
the  bride's  parents,  Mr.  and  Mrs.  Richard  O.  Bliss,  in  Pa- 
cific Avenue. 

The  bride   wore  a   very   handsome 


Vionnet   gown    made 


COLONIAL  HOTEL 

850   Bu.b    Street,  Between  Powell  and   Stockton,   San   PranoUeo 

Telephone  Sutter  3560 
HOWARD  T.  BLETHEN,  Proprietor 


January  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


of  white  satin  with  long  sleeves.  The  wedding- 
veil  of  tulle  and  point  applique  lace  was  held 
by  a  lace  band  across  the  forehead  and  two 
bands  of  small  orange  blossoms  and  silver 
wreaths.  The  bouquet  was  a  shower  of  lilies 
of  the  valley. 

Miss  Betty  Oliver  was  the  maid  of  honor 
and  wore  a  gown  of  yellow  chiffon  made  with 
flowing  sleeves  and  a  leaf  flounce. 

*     *     * 
Bridesmaids 

The  matron  of  honor  and  bridesmaids  at- 
tending Miss  Bliss  at  her  wedding  were  Mrs. 
Gerald  Herrmann,  Mrs.  Bliss  Rucker,  Mrs. 
John  M.  Boyden,  Miss  Cecile  Brooke,  Miss 
Mildred  Long  and  Miss  Barbara  Bliss. 

They  wore  frocks  of  peach-colored  chiffon, 
made  like  that  of  the  matron  of  honor,  and  felt 
hats  of  the  same  color. 

Little  Miss  Jane  Spieker,  daughter  of  Mr. 
and  Mrs.  Warren  Spieker,  was  the  flower  girl 
and  wore  a  dress  of  white  lace  over  peach- 
colored  satin.  She  carried  an  old-fashioned 
bouquet  of  lilies  of  the  valley  and  peach- 
colored  roses.' 
The  Best  Man 

Mr.  Charles  Oelrichs  Martin   was  the  best  man  and  the 
ushers   were   Mr.  Jol 
I'oiter  Sesnon,   Mr. 
and  Mr.  William  de 


in  Boyden,  Mr.  Pardow 
Frank  W.  Fuller,  Mr.  I 
Koch  of  I. os  Angeles. 


HOTEL    CANTERBURY 
750  Sutter  Street 

San  Francisco's  Finest 
Family  Hotel 

260    Rooms 
Rates:   From   $2.50  per  day 


Hooper,  Mr. 
enry  Cartati 


Richard    (  ). 
a  graduate 

and   ''f  the 


Franklin 

a  grand- 


Prominent  Families 

The   bride  is  the  daughter  of   Mr.  and    Mis. 
Bliss  and  a  sister  of  Miss  Barbara  Bliss.    She  i- 
of  the  Sacred    licit  Convent  in   Menlo   Park 
Finch  School  in  New  York. 

Mr.    Brooke    is    the   son    of    Mr.   and    Mrs.   John 
Brooke  and  a  brothei  of  Mis,  Cecile  Brooke,    lie  i- 
son  of  the  pioneer  banker,  the  Kite  Mr.   Edward   McLaughlin 
of  San  Jose. 

*  *      * 

Mrs.  Beckman's  Salon 

Mrs.  William  Beckman,  author,  world-traveler  and  phil- 
osopher and  philanthropist,  gave  the  first  of  the  series  of 
her  Salon  Des  Artistes  last  Saturday  night  in  the  Stewar) 
Hotel,  where  a  number  "i  distinguished  writer-,  composers, 

musicians  and  prominent  business  men  gathered  at  the 
round  table. 

The  Salon  Des  Artistes,  according  to  the  high  standard 
set    by    Mrs.    Beckman,    will    include    in    its    personnel    oiil\ 

those    who    have   made   outstanding    achievements   in    the 

world  of  literature,  in  music  or  in  the  world  of  finance.  Her 
initial  Salon  was  so  brilliant  in  its  appointments  and  in  its 
galaxy  of  people  that  those  who  attended  assured  the  host- 
ess that  nothing  like  it  in  prestige  and  standards  was  known 
this  side  of  \ew    York. 

Mrs.  Beckman  is  the  author  of  books  of  philosophy  and 

interesting    world-travel    experiences.     She    has    established 

a  chair  at   the   University  '-i  California   for  the   study  of 

American   and    English   literature  and.   for  many   years,   lias 
been  an  acknowledged   leader  in   society  and  literary  events 
at    Sacramento,    where    she    ami    her    late    husband    p 
many  years.    Her  scintillating  wit.  her  brilliant  rcpart. 
her    wholesome    philosophy     of    life    have    made    her    many 
ardent  friends  throughout  California. 

The  Salon  Pes  Artistes  is  Mrs    Beckman's  original 
based  on  ideals  ><\  literary  and  musical  accomplishments. 

*  *     * 
Prominent  People 

Mr.  Harold  Macdougall  presided  as  master  of  ceremonies 
at  Mrs.  Beckman's  Salon  Des  Artistes  session,  which  was 


inaugurated  with  an  elaborate  dinner  party  fol- 
lowed by  a  program  in  which  many  of  the 
artists  present  took  part. 

Dr.  John  T.  Grant  opened  the  program  with 
a  group  of  original  poems,  ranging  from  the 
vein  ol  comedy  to  the  serious.  lie  gave,  upon 
request,  "Flirting  With  The  Undertaker,"  with 
a  slant  on  life  and  its  vicissitudes  that  was  cer- 
tainly subtle  and  clever. 

Original  compositions  were  played  by  Cecil 
Hollis  Stone,  some  of  the  songs  being  sung  by 
Mr.  Ervin  Holton,  with  the  composer  at  the 
piano. 

Virginia  Treadvvell,  contralto,  sang  a  group 
of  three  songs,  including  "The  Broken  Trail," 
set  to  music  by  Mrs.  Stone.  Mrs.  C.  Victor 
Smith  played  a  group  of  violin  solos,  includ- 
ing "Hymn  to  the  Sun,"  with  Miss  Claire  Mc- 
Clure  at  the  piano. 

Miss  Rosalie  Harrison  read  several  of  her 
own  poems  and  Miss  Marceline  Armstrong 
gave  three  brilliant  recitations. 

Josephine  Swan  White,  prominent  in  musi- 
cal circles  about  the  bay  cities,  presented  a 
group  of  her  matchless  cantillations.  She  gave,  upon  re- 
quest, "The  House  By  the  Side  of  the  Road,"  followed  bv  a 
tribute,  "To  the  Woman  of  the  Home,"  written  by  Josephine 
Wilson. 

*  *     * 

World  Traveler  Speaks 

Mrs.  John  Donovan,  who  with  her  husband  and  Mr.  and 
Mr-.  Beckman  and  the  late  Mr.  William  Beckman,  toured 
the  world  several  times  and  has  but  recently  returned  from 
Europe  again,  gave  an  illuminating  talk  on  some  of  the 
places  she  visited.  Mrs.  Donovan  gave  graphic  descrip- 
tions of  Roumania  as  she  saw   the  country. 

Mrs.  Oscar  Maillard  Bennett,  distinguished  reader,  gave 
excerpts  from  Sacramento  papers  in  tribute  to  the  hostess, 
Mrs.  Beckrrtan,  following  the  brilliant  talk  flashing  with  rare 
humor  with  which  the  hostess  opened  this  remarkable  Salon 

1  lis   Vrtistes. 

Mr.  and  Mrs.  F.  W.  Moore,  Mr.  and  Mrs.  George  Davis, 
Mr.  Charles  Cunningham.  Miss  Alice  Marsh  were  other 
prominent  members  of  the  Salon  attending  the  initial  event 
and  banquet.  Mrs.  Walter  Longbotham  of  Sacramento 
told  of  Mrs.  Beckman's  place  in  the  Capital  City,  her  en- 
couragement to  striving  artists  and  sang  a  group  of  Irish 
ballads  as  her  contribution  to  the  program. 

Mr.  Harold  Macdougall  sang  "Annie  Laurie"  with  the 
feeling  and  musical  understanding  for  which  he  is  famed  as 
a  concluding  number  to  the  first  program  of  the  Salon  Des 
Artistes,  comprising  both  men  and  women  of  outstanding 
achievements.  *      *     * 

Costume  Ball 

\  brilliant  costume  ball  will  be  given  by  Mr.  and  Mrs. 
Cliff  Weatberwax  tonight.  Saturday,  January  15.  at  the 
Burlingame  Country  Club. 

It  will  be  a  red  and  white  ball,  and  many  of  the  costumes 
planned  are  original  and  most  attractive.  For  the  past  sev- 
eral winters  Mr.  and  Mrs  Weatberwax  have  given  a  fancy 
drc-s  ball.  Last  season  they  gave  a  head-dress  ball,  when 
all  of  the  guests  appeared  in  fantastic  head  covering 

*  *     * 

Many  Dinner  Parties 

Many  dinners  are  being  planned  before  the  dance,  among 
those  who  will  be  dinner  hosts  being  Mr.  and  Mrs.  W.  W. 
Crocker,  Mr.  and  Mrs.  Roger  Bocqueraz,  Mr.  and  Mrs.  K. 
Walker  Salisbury  and  Mrs.  Richard  McCreery  Mr.  Mc- 
(   reel  v   is  ill  mourning  mil  of  the  recent  death  of  his 

brother,   Mr.   Lawrence   McCreery,  and   is  mil    taking   part 
•ial  affair-  at  present. 

(Continued  on  Page  IT. 


t 


10 


Till'    SAX   FRANCISCO  NEWS  LETTER 


January  15,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennington 

Power  Supply 

WE  HAVE  continued  to  receive 
requests  as  to  the  best  method  to 
employ  in  obtaining-  the  power  supply 
for  the  operation  of  radio  sets.  It  has  de- 
veloped from  these  requests  that  every- 
one has  some  preference.  For  that  rea- 
son we  do  not  feel  inclined  to  state 
what  we  think  is  the  best,  for  should 
we  make  such  a  statement  someone  is 
apt  to  take  issue.  Taking  the  only 
course  possible,  we  will  explain  the  dif- 
ferent methods  which  may  be  employed 
and  leave  the  rest  to  the  readers. 

A  radio  set  requires  two  sources  of 
power  (that  is,  every  set  with  the  ex- 
ception of  the  crystal  set).  One  current 
to  light  the  filaments  of  the  tube  and 
the  other  to  furnish  the  plate  voltage, 
which,  in  turn,  determines  the  volume 
of  the  set. 

The  method  which  most  everyone 
seems  to  agree  upon  to  supply  the  fila- 
ment current  is  that  of  the  storage 
battery,  with  a  trickle  charger  at- 
tached. 

There  are  several  makes  on  the  mar- 
ket, all  of  which  are  very  much  alike. 
Some  are  the  bulb  type  and  others  the 
acid  type;  however,  they  are  all  hooked 
to  a  storage  battery  and  perform  the 
same  function  ;  so,  apparently,  there  is 
not  a  great  deal  of  choice  in  any  par- 
ticular make.  They  perform  the  service 
of  supplying  the  necessary  current  to 
the  battery,  which,  in  turn,  lights  the 
filaments  of  the  tubes  and  requires  no 
attention  other  than  the  adding  of  dis- 
tilled water  at  intervals. 

The  plate  voltage,  or  the  B  current, 
seems  to  be  the  method  which  has.  and 
is,  causing  much  controversy.  Some 
prefer  dry  B  batteries;  others,  wet  B 
batteries  ;  and  still  others  have  a  prefer- 


ence for  the  eliminator.  The  dry  B 
battery  is  very  good  and  no  objection 
can  be  offered  against  them  other  than 
they  will  not  deliver  the  full  rated  volt- 
age necessary  for  the  proper  operatic; 
of  the  receiver  over  a  long  period  ol 
time,  and  it  soon  becomes  necessary  to 
replace  them  in  order  to  keep  the  set 
up  to  standard. 

The  wet  B  battery  is  an  excellent 
battery.  It  is  quiet  in  operation  and 
may  be  recharged  as  often  as  neces- 
sarv.  However,  the  wet  B  battery  re- 
quires much  attention.  Mich  as  the  fill- 
ing of  the  cells  with  distilled  water  and 
the  recharging,  at  least  once  a  month, 
to  keep  them  at  their  best.  A  great 
many  users  prefer  wet  B  batteries,  due 
to  their  long  life  and  dependability  to 
furnish  an  even  flow  of  current  at  all 
times. 

The  other  source  of  power  supply  is 
the  B  battery  eliminator,  which  many 
persons  have  been  skeptical  of  to  a  cer- 
tain extent.  They  have  heard  so  much 
about  eliminators  that  they  can  hardly 
believe  all  they  hear;  especially  when 
some  have  had  an  expensive  experi- 
ence with  one.  Today  B  eliminators 
are  successful  and  the  better  makes  on 
the  market  will  deliver  full  rated  volt- 
age for  the  life  of  the  tube  in  them. 
After  the  tube  has  burned  out  it  may  be 
replaced  and  the  eliminator  is  new 
again.  The  tube  in  high-class  elimi- 
nators carries  a  guarantee  of  1000 
hours  continuous  operation  and  will 
undoubtedly  last  much  longer. 

There  is  no  question  about  the  elimi- 
nator being  a  successful  method  of  sup- 
plying the  current  to  the  plate  of  the 
lubes.  A  good  eliminator  is  quiet  in 
operation,  has  no  cells  to  fill  with  dis- 
tilled water,  no  attention  being  neces- 
sary, provided  it  is  of  the  bulb  type, 
and  it  will  deliver  full  rated  voltage 
over  a  long  period  of  time. 

So.  form  your  own  conclusions. 


Radio  Control 

Unless  Congress  acts,  without  fur- 
ther delay,  to  regulate  radio  broadcast- 
ing, there  will  be  more  than  1,000  sta- 
tions on  the  air.  most  of  them  claiming 
"squatter  rights,"  to  harass  and  annoy 
the  listener  ho  wants  good  programs 
and    wants    them    without    interference. 

'I  he  listener  wants  radio  controlled 
and  doesn't  care  whether  it's  regulated 
by  a  Secretary  ol  Commerce,  appointed 
by  the  I 'resident,  or  by  a  special  com 
mission  appointed  by  the  President 
The  recent  Supreme  Court  decision  to 
(Continued   on   Page   14) 


Radio  Program 
for  Next  Week 

KPO— HALE    BROS.    AND   THE    CHRON- 
ICLE.  SAN    FRANCISCO — 428.3 

Sunday,  January   l*f 

9:46  to  1U:45  a.  m. — Undenominational  and 
non-sectarian   church   service. 

10:45   a.   m. — Weather   forecast. 

2:40  I--  4:15  p.  m. — Concert  of  the  San  Pian- 
cisco  Symphony  Orchestra  under  the  direc- 
tion in  .Mireii  )  u-,  iz,  bi  oadcast  by  i^l'1', 
KGO   ;.nr]    K  FI. 

6:00  to  6:30  p.  m. — States  Restaurant  Orches- 
tra. 

6:30  p.   in. — General   information. 

>,::::.  to  8:35  p.  m. — Palace  Hotel  Concert  Or- 
« -  J  ■  *  stra. 

S:35  to  10:00  |>.  m. — Fairmont  Hotel  Concerl 
I  Irchesl ra, 

10:00  t<>  12:00  ]..  m. — John  Wolohun  and  ins 
Californians. 

Monday*  January   17 

6:45,   7  : 1  r> .    7:45  a.   m. — Daily    Health    Drill. 
10:30   a.    in. — Weather   forecast. 

10   15   a.    in — ii -   Service  Talk. 

12:00    i H — Tim.    signals,   Scripturu    readings 

1:00    io    2:00    p.    m. —  Fal in     Hotel    Concerl 

Orchesti  a, 

30    i"   5 :30    p.    m. — Palace   Hotel   Concerl    OH 

chestra. 

5:30   to  6:15   p.   m. — Children's  hour. 

i'.   15   io   6:30   p.   m. — Stock    ma.  ket   quotal a 

k : :; ti  to  7:00  p.  m. — StaU-s  Restaurant  Orches- 
tra. 

,  mi  to  7:30  p,  m. — Fairmont  Hotel  Concerl 
i  trches!  ra, 

7:30    to    8:00    p.    m. — DX. 

8:00  to  8:10  i).  m. — Chamber  of  Commerce  talk 

8:10   to  8:25  p.   m. —  Book  reviews. 

I  :25    to    9:00    p.    m. —  Bridge    lesson    No.    13. 
9:00   to    10:00  p.    m. — Studio   program. 

10:00    to    11:00    p.    in. — Billy    I g's   Cabirlana 

11:00   to   12:00  v-   m. — KPO   Variety   Hour. 

Tiiesiinv.  January  ih 

6:45,  7:15,  7:45  a.  m.— Daily  Health  Drill. 
10:30  a.  m. — Weather  forecast. 
10:45    a.    m.— <  looking    hints    and    recipes. 
12:00  noon — Time  signals  and  Scripture  read- 
ing. 
1:00    to    2:00    p.    m. —  Fail  mom    Hotel    Concer 

Orchestra. 

3:30  to  5:30  p.  m.— Palace  Hotel  Concert  Or-] 
chestra. 

5:30  to  6:15  p.  m. — Children's  Hour. 

6:15  to  6:30  p.   m. —  Stock   market   quotations. 

i;:30  to  7:00  p.  m. — States  Restaurant  Orches 
t  ra. 

7:00  to  7  30  p.  m.— Fairmont  Hotel  Orchestra. 

7:30  t<>   S:uo   p.   m. — DX. 

8:00  to  9:00  p.   m. — "Uda   Waldrop  Hour." 

'. to   10:00   p.   m. — Studio  program. 

10:00  to  11:00  p.  m. — Palace  Hotel  Dance  Or- 
chestra. 

11:00    to    12:00    p.    in. — Billy    Long's   Cablriansj 

Wednesday.  January  10 

6:45,   7:15,    7:45  a.   m. — Dally   Health    Drill. 

10:30  a.   in.— Weather  forecast. 

1 1): -15   a.   m.— Home   Service   Talk. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00  to  2:00  p.  m. — Fairmont  Hotel  Concerl 
Orchestra. 

:;  :;n  to  5:30  p.  m. —  Palace  Hotel  Concerl  Or- 
chestra. 

5:30  to  6:15  p.  m. — Children's  hour. 

fi-15  to  e-sn   p,   m — S"ock    ma-k    t   (imitations 

6:30  to  7:00  p.  m. — States  Restaurant  Or- 
chestra. 

7:00  to  7:{ii  p.  ni. —  Fairmont  Hoi.i  Concerl 
Orclies,ti  a, 

7:30    tn    R:00    p.    m. — DX. 

S:o0  to  9:00  p.  m. — Atwater  Kent  Artists. 
9:00   to   l  a  : mi   p.    m. — Studio   program. 
Hi' j    11:00    p.    ni. — States    Restaurant    Or- 
chestra. 

I I  oil    I,,    I- in  -  .i..hn    Wolohan    1    his 

<  'alit'ot  n  ians. 

TliurMthi>  ,    .la  a  mi  r\     -»:■ 

1    '5.  7:15,   7:45  a,   m  —Daily   Health   Drill. 

10:30  a.  m. — Weather  forecast. 

10: 15    a.    in.-  '  booking    hints    and    recipes 

12:00  noon— Time  signals  and  Scripture  read- 
ing. 

1 :00  to  Mm  p,  m. — Fairmont  Hotel  Concerl 
•  M  chesl  ra, 


January  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


Radio  Program  for  Next  Week 


3 5:30   p.   m. — Palace  Hotel  Concert  Or- 
chestra. 

,t:30   io  t>:l»  p.  m. — Children's  hour. 

t> :30  to   7:00   p.   m. — States  Restaurant  Orches- 

.ihi    to    7:30    p.    m. — Fairmont    Hotel    Concert 
Orchestra. 

7:30  to  S :00  p.  in. — DX. 

8:00   to   10:00  p.   m. — Studio  program. 

10:00    to    11:00    p.    m. — States    Hestaurant   Or- 
chestra. 

tl:00    to    12:00    p.    m. — John    Wolohan    and   his 
i  lalifornians. 

I'i  ii)a>.  Jimuary  21 

ti:45,   7:15,    7:45   a.  m. — Daily  Health   Drill. 

10:30  a.   m. — U.   S.   weather   forecast. 

10:35    a.    m. — Fashion    Talk. 

1(0:45    a.   m. — Home    Service    Talk. 

12:00  noon — Time  signals  and  Scripture   read- 
ing. 

12:45    p.    m. — Talk    from   Commonwealth   Club. 

1  ;30    to    2:00    p.     m. — Fairmont    Hotel    Concei  t 
Orchestra. 

3:30    in   5:30   p.    m. — Palace   Hotel   Concert   Or- 
chestra. 

5:30   to   6:15   p.    m. — Children's   hour. 

>■  i .".  to  ti:30  p.  m. — Stock  ma.ket  quotations. 

i;;:;ii  to  7;2u  p.  m. — States   Restaurant  Orches- 
i  ra. 

7:20    in    7:30    p.   m. — "Sports  on    the   air." 

T;:;u    in    8:00    p.    m. — DX. 

Mini    to    10:ii0   p.    m. — Walter    Krausgrill's  Or- 
chestra. 

10:00    to    11:00    p.    m. — States    Restaurant    Or- 
chestra. 

li;ini    to    12:00   p.    m. — .John    Wolohan   and    his 
<  lalifornians. 

Saturday*  January  22 

R:46,   7:15.    7:45   a.   m.— Daily   Health    Drill. 

10:30  a.  m. — U.  S.  weather  forecast. 

10:1."    a.    m. — - Cooking   hints    and    recipes. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

I   iin    (o    2:00    p.    m. — Fairmont     Hotel    Oncer! 
•  (rchestra, 

80   (<>  5:^d  p.   in. — Palace  lintel   Concert  Or- 
chestra. 

R;15  to  6:30  p.  m. — Stock   markel   quotations. 

G:30  to  7:30  p.  m.— States   Restauranl   Orches- 
tra. 

7:30    to    8:00    p.    m. — DX. 

BOO    t"    9:00    v.    m. — Si  in  ul  i  ;i  neous    broadcast 
by   KPO  and    KFI. 

h00    in    10:00    p.    m, —  Palace    I  lotel    i  >ance   <  n  - 
dies  Ira. 

10:ini   in   11:00   p.  in,  —  Walter    Krausgrrill's  Or- 
che.sl  ra. 


KJBS— JULIUS   BRUNTON    &   SONS  CO., 
SAN    FRANCISCO— 220 
Dully    Kxerpt    Sunday 

:< in    11:30   a.    in. — Vocal   and    Instrumental 

Select  inn, 
1:00    in    i  mi    p.    m. — Vocal    and    Instrumental 

Select  ions. 


KGTT — <;i..Yl>    TIDINGS    TEMPI. K,    s\% 
FRANCISCO— 201 

Sunday,  .lanunrj    Hi 

■SO   i"   3:00    p.    in--  Suiiita>    si  : 

3:iin  in  6:00   p.   m. — Temple 

8:00    in    10:00    p     mi        Evi  i  vice. 

Hominy,   J n niiary    17 

i  '  30    in    i  00   p.    in, — Daily   Scripture    reading 

Tuenduy,  January    is 

I  '      10      tO      1     'Ml      p        in    -     1  '.Mix       Sri   i, n 

\  nn    to    10:00    v     in  -  Studio    pi  "l:i  am. 

\\  ednenda?  .  January   H> 

I I  30    in    i  I'n   p.    iii  —  i  M ii\    Sci  Ipturv    reading 

i-    '  p.   m       l  ovine  healing    sei  *  li 

n  mi    in    in  mo    p     m       Studio    prog-ram. 

Tlmr  ndn?  .    ,liiiMinr>     -O 

■     to    i  mo   P     m       Dailj    Scrlpl  adl  na*. 

Ktidn>.  January  -i 

to    i   Mil    p     in       L>aily  S  Ldlng 

s  i'1  mm    p     m.— Studio    program 

|:00  m   i  oo   p    in  —Sunshine  hour. 

Saturday,  January    22 

18:30    to        00    p  '.,:!>■    SCI  IptUP      H  adlng 


KGO— GENERAL  ELECTRIC  CO- 
OAKLAND— 361 


sbyti  ri;iii    « 'hurcl 


Inndaj .  January  IQ 

■f        1'! 

sco  Sj  mphony   >  •rclies- 
i  on  p.  m. — Vesper  I  edrat. 

l>     m        Imhi'.-.    S>  niph.Ti>     ■  ■ 

m       w  i-.ii  her  bureau  >  ■ 

l  -i  isi>\  tertan    i  '*•  •-.•  ■ 
-  taklaml 

P    in       i:.  in  >  >\  mphon>    ■  k 

!l;i 

Monday,   Jannarj    IT 


1:37    p.    m. —  S.    F.    Stock    reports. 

1:43    p.    m.— Weather    Bureau    reports. 

3:00  to  4:00  p.  m. — Hotel  Leamington  Concert. 

5:80   in  6:00   p.   m. — KGO   Kiddles*  Klub. 

|i:U0    tu  6:5;.    p.   m.—  Bern's   Little   Symphony. 

b:o5    p.    m. — News    items. 

7:03    p.    m. — Weather    Bureau    report. 

7:08   p.   in.— S.    F.   Product*.   Grain,   Cotton,   and 

Metals. 
7:14    p.    m.— N.    Y.   Stock   reports   (closing). 
nil   p.   m. — s.   F.   Stock  reports   (closing). 

Tuesday,  January  IK 


1:30    p.    m. — N.   Y.    Stock    reports. 

1:37  p.  m. — S.  F.  Stock  reports. 

1:42   p.   m. — Weather  Bureau   reports. 

3:00  to  4:00  p.  m. — Hotel  Leamington  Concert. 

':00    p.   m, — Housekeeper's  chat. 

6:00    to   6:55    p.    m. — Bern's  Little   Symphony. 

6:55  p.  m. — News  items. 

T;03    p.    m. — Weather    Bureau   report. 

7:06   p.   m. — S.    F.   Produce,   Grain,   Cotton,   and 

Metals. 
7:14   p.    m. — N.    Y.   Stock   reports   (closing-). 
7:21   p.   m. — S.   F.  Stock  reports   (closing). 
8:00     to    9:00     p.    m. — (Oakland    Studio)     "The 

Pilgrims." 
9:00   p.   m. — "Chats  About  New   Books." 

Wednesday,  January  IP 

1:30    p.    m. — N.    Y.    Stock    reports. 

1:37    p.    m. — S.   F.   Stock   reports. 

J:4:>    p.    m. — Weather   Bureau   reports. 

3:00  to    1:00  p.   m. — Hotel  Leamington  concert. 

1:00    p.    in. — Housekeeper's  chat. 

5:30  p.  m. — "For  instance,"  by  General  Jack- 
son. 

6:00    m  6:55  p.  m. — Bern's  Little  Symphony. 

t:5S  p.  m. — News  items. 

7:03    p.    m. — Weather    Bureau    report. 

7:06  p.  in. — s.  !•'.  Produce,  Grain,  Cotton.  and 
Metals. 

7:11    p.    m.  —  X     Y.    Stock    reports    (closing) 

7:21    p.    m.— S.    F.    Stock   reports    (closing) 

8:00  p.  in.— is.  F\  Studio)  Farm  Program 
tseM.'si  "Functions  of  (he  state  Depart- 
ment   of    Agriculture." 

8:10  p.  in.  (Sei  les)  "The  Cattle  Industry  on 
the  Pacific  i  loast." 

8:20  p.  m. — An  interview  with  the  Agricul- 
tural   Economist. 

8  30    p,    m. — W. U.W.Male   Trio. 

8:40    p    m.      Address. 

9:00   p.  in —W.  ( «,    \v.   Male  Trio. 

Thuraday,  January  20 

1:30  p.  m. — N.  Y.  Stocks 
1  .37  p.  in.— S.  F.  Stocks. 
i:i-    p.    in. — Weather. 

"   i<>"  !•    "'  -  -Hotel  Leamington  conci  rl 

00    I-    m       Housekeepers1   chat 

00  to  6:00  p.  m, — George    W.   Ludlow,    "Friend 

in   i toys," 
00  to  6:55  p.  m. — Bern's  Little  Symphony. 

56     p.     111. N'eWS. 

03   p.    m. — Weather. 

06   p.   m. — S.    F.   Produce.   Grain,   Cotton,   and 

11    p.    in — N.    Y.    Stocks    (closing). 
S.    F.    Stocks    (closing). 
00    m    •'  oo    P     ui      Concert    by    KG(  i     I 
Symphony   Oi  cheatra,  Carl    Rodehamel  con- 
duct iiiK 
00   to    12:00    i>    m. — Phil    Lampkin's   Musical 


i  old  *  .    Jnitiuirt    21 

i   l"    :i     in- — Prudi  Homemaking 

Talk 

80    p.    m  — N.    Y.    Stock    reports. 

37   p.   in — S.   F.  Stock  rep 

12   p.   m. — Weather  Bureau  reports. 

i  on  p.  in — Hotel  Leamington  Concert, 
oo   p.   m.— Hou  chat. 

56   p.   in.      Bern's    Little   Symphony 
;.;.    p.  i 

p,   m.  —  Weather  Bureau   report. 

7  <o;   p    ni       s    F,    Produce,  Grain,  Cotton,  and 
Mel 

7:14  p    ra      X.    Y,  Stock   t  >  pi  (cloa  tng  I. 

7:31   p.  in — S    F.  stock  reports  (closing). 

8  00  to  ■■•  00  p    m      (S    P    Studio)   Program. 

Saturday.   Jnnunrj    23 

S    Weather  Bureau  report. 
p     m  — N     V     Si 

IS    I"    p.    in. — S     F     Stocks. 

p.  m.— Hotel  Leamington  Concert. 
in — Housekeeper's  chat. 

Review."    by    Al 
Sanl 

p.   m — Program   from   the   Hotel 

a     ni. — Wilt    liun7.endoi  fer's 

■ 


KLX— OAKLAND  TRIBUNE.   OAK- 
LAND—509 

:<itmIii*  .    Jnniini  »     I  7 

least, 
program, 
-kly     meet! 


San  Franchsco's  smartest  rendezvous  .  . . 
•where  Eddie  Harkness  and  his  Orchestra  bare 
icon  the  hearts  of  the  city 's  smart  set! 

TEA  1>ANSANT rMonfay  and  Saturday 
Afternoons,  four  'til  six.  One  Dollar. 

CONCERT  TEA  rTues..  Wed.,Thur.,  Fri. 
Afternoons,  four 'til  six,  Fifty  Cents. 

DINNER  DANCE,  Nightly  (except  Sun.) 
seven  'til  ninc.T^ble  d'Hote,  Two-fifty. 
No  Couvcrt  for  Di nner  Guefts. 

SUPPER  'DANCE  ,  Nichtly  (except  Sun.) 
nine  "til  one,  Couvcrt  Tifry  Cents;  Satur- 
day, Couvert  One  Dollar. 

Cuitint  by  Vi8or 


Jollow  the 

Qolden  cRocid 

to  Health! 


Tune  in  on  KPO  every 
morning  at  6:45  -  7:15  or 
7:45  for  the  daily  Golden 
Road  to  Health  Exercises. 

These  exercises  are  given  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California;  for  22  years  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  quality 
in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  15,  1922 


Radio  Program  for  Next  Week 


Tuesday,  January  18 

7:00  to  7:30  p.  m. — News  broadcast. 

Wednesday,  January   1!) 

6:30    to   7:00    p.    m. — Athens   Athletic   club   or- 
chestra. 
7:00    to  7:30   p.   m. — News   broadcast. 
8:00    to    9:00    p.    m. — Educational   Program. 
9:00   to  10:00   p.   m.— Special  progiam. 

Thursday,   January  20 

7:00  to  7:30  p.  m. — News  broadcast. 

Friday.  January  21 

7:00   t      7:30  p.   m. — News  broadcast. 
8:00    to    9:45    p.    m. — Program. 
9:45   to  10:30  p.  m. — Athens  Athletic  Club  Or- 
chestra, 
Saturday.    January  '2'2 
7:00   to  7:30  p.  m. — News  broadcast. 


KFUS— GOSPEL  RADIO,  OAKLAND— 256 
Sunday*  January  10 

9:00  a.   m. — International    Sunday   School  Les- 
son, 
4:30   to   5:30   p.   m. — Sacred  Songs. 

Monday,   January  17 

10:00  a.   m. — The  hour  of  Christian  Ministry. 
Wednesday,  January   Ut 

10:00   a.   m. — The   hour  of   Christian   Ministry. 
8:00    p.    m. — Saci  ed    songs. 

Thursday,   January  20 

3:00  to  4:00  p.  m. — Sacred  variety  program. 

Friday,  January  21 

10:00   a.    m. — The   hour    of   Christian   ministry. 

2:00  to  3:00  p.  m. — Women's  Bible  Study  Hour. 

3:00   to  4:00  p.   m. — Sacred  Variety  Program. 

S:00  p.  m. — Telephone  or  wiite  in  your  health 
questions  and  they  will  be  informally  dis- 
cussed. 

Saturday,  January  22 

1:30  to  2:30  p.  m. — Children's  Church  Broad- 
cast. 

6:30  to  7:30  p.  m. —  (a)  Gospel  Weather  Bureau 
Forecast;  (b>  Announcements  of  Churches 
for  Sunday. 


KTAB— ASSOCIATED  BROADCASTERS, 
OAKLAND— 302.8 
Sunday,  January   lti 

9:45  to  10:45  a.  m. — Prof.  A.  E.  Linsley's  Bible 

class. 
11:00  a.  m. — Services  of  Tenth  Avenue  Baptist 

Church. 
7:45   p.  m. — Services  of  Tenth  Avenue  Baptist 

Church. 

Monday,  January   17 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:15  to  9:45  a.  m. — Shopping  Hour. 
5:00   to  b:0u  p.  m. — Children's  Hour. 
6:30   to   7:00   p.   m. — Twilight   Hour. 
7:00  to  7:30  p.  m.— Shopping  Hour. 
i;:00  to  10:00  p.  m, — Request  numbers  by  Senor 
Antonio    de    Grassi,    violinist. 

Tui'NiIaj,  January  IS 

8:45  to  9:15  a.  m. — "'The  Hour  of  Prayer." 

9:15   to  9:45  a.  m. — Shopping  Hour. 

9:45   to   10:00   a.   m. — ""Diet  and  Health." 

5.uu   to  6:uo  p.   m. — Children's  Hour. 

6:30  to   7:00   p.   m. — Twilight   Hour. 

7:00    to  7:30   p.   m. — Shopping  Hour. 

B:00   to  8:15  p.  m. — Fifteen  Minutes  with  the 

Stamp  Collectors. 
S:15    to    10:00    p.    m. — The    KTAB   Quartet. 

Wednesday,  January  11) 

8:45   to   9:15  a.   m. — "The   Hour  of   Prayer." 
9:15    to   9:45   a.   m. — Shopping  Hour. 
5:00    to  6:00  p.   m.— Children's   Hour. 
6:30   to  7:00   p.  m. — Twilight  Hour. 
7:00    to   7:30    p.    m. — Shopping    Hour. 
S:00    to    10:00    p.    m. — Part    I.      Classic    music. 
Part   II.     Popular  music. 

Thursday,  January  20 

S:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9:15  to  9:45  a.  m. — Shopping  Hour. 

9:45  to   10:00  a.   m. — "Diet  and    Health." 

5:00  to  6:00  p.   m. —  Children's    Hour 

6:30  to    7:00    p.    m. — Twilight   Hour. 

7:00  to   7:30    p.   m. — Shopping  Hour. 

Friday,  January  21 


S:45  to  9:15  a.  m.- 
9:15  to  9:45  a.  m.- 
5:00  to  6:00  p.  m.- 
7:00  to  7:30  p.  m 
8:00  to  9:00  p.  m.- 

U'orniii. 

9:00  to   10:00   p.   m 


-"The    Hour  of  Prayer." 
-Shopping    Hour. 
-Children's  Hour. 
— Shopping    Hour. 
■Program  by  American   Pen 

— Goat   Island  Goats. 


Saturday,   January   22 

S:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:15   to   9:45   a.   m. — Shopping   Hour. 
7:00    to   7:30   p.   m. — Shopping   Hour. 

KRE— DAILY   GAZETTE,    BERKELEY— 256 
Sunday.  January   10 

10:00   to    11:00   a.   m. — Church    Service. 
6:30   to  7:30  p.  m. — Dinner   Concert. 
8:15    to   9:00   p.    m. — Social    concert. 

Monday,  January    J7 

11:15    a.    m. — Physical    exercises    for    women. 

5:30   p.    m. — Current   news. 

8:00    to    10:00   p.   m. — Studio   program. 

Tuesday,  January  18 

11:15  a.  m. — Physical   exercises   for  women. 

5:30    p.    m. — Current    news, 

9:00    to   10:00   p.    m. — Studio   program. 

Wednesday,  January  1J> 

11:15   a.   m. — Physical   exercises   for   women. 
5:30   p.    m. — Current  news. 

Thursday*   January  20 

11:15   a.   m. — Physical    exercises   for  women. 

5:30   p.   m. — Current   news. 

8:00    to    10:00    p.    m. — Studio   program. 

Friday*  January  21 

11:15  a.  m. — Physical  exercises  for  women. 

5:30   p.   m. — Current  news. 

9:00   to   12:00   p.   m. — Dance  program. 

Saturday.  January  22 

11:15   a.    m. — Physical   exercises   for   women. 

5:30   p.   m. — Current   news. 

8:00  p.  m.  to  1:00  a.  m. — Dance  program. 

KFI— EARLE   C.  ANTHONY,    INC., 
LOS   ANGELES— 467 
(Copyright  1925   by  Earle  C.  Anthony,  Inc.) 
Sunday,  January  10 

10:00  a.  m. — Church  Services  under  direction 
of    L.    A.     Church     Federation. 

11:00  a.  m. — Temple  Baptist  Church  services 

2:45  p.  m. — Standard  Oil  Company  of  Cali- 
fornia presents  San  Francisco  Symphony 
Orchestra.  Alfred  Hertz,  Conductor:  broad- 
cast simultaneously  by  KFI,  KPO,  KGO. 

6:30    p.   m. — KFI   Nightly   Doings. 

6:45  p.  m. — Music  Appreciation  Chat  and 
Father  Ricard's  Sun  Spot  weather  forecast 

7:00  p.  m. — Aeolian  Organ  Recital;  Alex 
Reilly  at  the  console. 

8:00  p.   m. — Packard  Classic  Hour. 

9:00  p.  m. — Bob  Bottger  and  his  Venetians 
Dance  Orchestra. 

10:00  p.  m. — Packard  Six  Orchestra — Bill 
Hennessey,    Director. 

Monday,  January  17 

10:00  to  10:20  a.  m. — Face  and  Scalp  Hygiene 
by   Georgia   O.    George. 

10:20  to  lu:40  a.  m.  —  Furnishings  for  the 
Home  by  Agnes  White. 

10:40  to  11:00  a.  m. — Betty  Crocker,  Goid 
Medal    Flour    Home    Service    Talks. 

11:10  to  11:30  a.  m.— Food  Talks  by  Agnes 
White. 

5:30  i  m  Virgil  lily's  winter  Garden  Or- 
chestra. 

6:uu    p.    m. — KFI    Nightly    Doings. 

6:10  p.  in.— KFI  Radio  Travel  Guide. 

6:20  p.  m. — KFI  Radiotorial  IVi  iod.  Georg< 
Wilder  Cartwright,  talks  on  the  Constitu- 
tion. 

6:35  p.  m. — Virgil  Ray's  Winter  Garden  Or- 
chesti  a. 

7:00  p.  m. — Owen  Fallon  and  his  Calif  Or  nians 
Starke    Sisters    (Minnie   and    Maude). 

8:00  p.  m.  —  Brahms  Quartet.  Keren/.  Sterner. 
cellist  —  La    Verne    Beal.    pianist. 

9:00  p.  m. — Semi-classical  music  program. 
10:00  p.   m. — Program   by  Meiklejohn    Bros. 

Tuesday,  January  IS 

r>::!0    p.    in. — Matinee    Program 

6:00    p.    m. — KFI    Nightly    Doings. 

6:10    p.    m. — KFJ    Radio    Travel    Guide 

6:20  p,  m._ Dr.  John  T.  Miller,  "Human  Na- 
ture Around  the  World." 

6:35    p.    m. — Vest    Pocket    Period. 

i  :00  p.  m, — Paul  Howard's  Quality  Seren- 
adera, 

B:00    p.    m. — Gattone   String   Quartet. 

9:00  p.  m. — Gleaners  Quartet — Thomas  Wal- 
lace,  ha  ritone. 

10:00  i>.  m.— Azure  Music  Club,  Clarice  Rus- 
sell,    blues    singer;     Belly     ColHtOU     illld     Bill 

Parker    and     Edna     Cook:     Esther     Walker 
pianist. 


Wednesday)  January    III 

10:00  to  10:20  a.  m. — Face  and  Scalp  Hygiene 

by   Georgia   O.    George. 
10:20   to   10:40   a.   m. — Talk   on   Child   Training 

by  Agnes  White. 
10:40     to     11:00     a.     m. — Betty     Crocker,    Gold 

Medal    Flour   Home    Service    Talks. 
11:10    to    11:30    a.    m. — Food    Talks    by    Agnes 

White. 
5:30    p.    m. — Matinee    program. 
6:00    p.    m. — KFI    Nightly    Doings. 
6:10  p.   m. — KFI   Radio  Travel  Guide. 
6:20   p.   m. — KFI   Radiotorial    Period. 
6:35    p.    m. — Vest    Pocket   Period. 
7:00    p.    m. — Ray    Fisher's    Original    Victorians. 
7 : Hit     p.    m. — Nick    Harris.    Detective    Stories; 
8:00  p.  m. — Calpet  Male  Quartet,  Paul  Roberts] 

tenor,   and  Calpet  Orchestra. 
9:00   p.  m. — Virginia  McCoy,  contra-contralto; 

S    A.   1.  Trio. 
10:00    p.    m. — Sunset    Instrumental    Quartet — 

Dorothy    Ruth  Miller,  concert   pianist,  Paul 

Weber,   baritone. 


ThurNdny,   January   20 

5:30  p.  m. — Sebastian's  Cotton  Club  Orchestra. 

6:00  p.   m. — KFI   Nightly   Doings. 

6:10    p.    m. — KFI    Radio    Travel    Guide. 

6:20    p.    m. — KFI    Radiotorial    Period. 

6:35  p.  m. — Sebastian's  Cotton  Club  Orchestra. 

7:00  p.  m. — Program  by  University  of  South- 
ern  California. 

8:00   p.   m. — KFI  Drama  Hour. 

9  00   p.   m. — Popular  program. 

10:00  p.  m. — Johnston  &  Farrell'8  Music  Box 
i  [out . 


Friday,  January  -i 

10:00  to  10:20  a.  m. — Face  and  Scalp  Hygiene 
by   Georgia   O.    George. 

10:20  to  10:40  a.  m. — Talk  on  home  manage- 
ment   by    Ag  nes    White. 

10:40  to  1  t  :00  a.  m. — Betty  Crocker.  Gold 
Medal    Home    Service    Talks. 

11:10  to  11:30 — Food  Talks  by  Agnes  White. 

5:30   p.    m. — Matinee  progiam. 

6:00    p.    m. —  KFI    Nightly    Doings. 

6:10    p.    m. — KFI    Radio    Travel    Guide. 

6:20    p.    m. — KFI    Radiotorial    Period. 

6:35    p.    m. — Vest    Pocket    Period. 

r:00  1 1.  m. — -Program  by  Paul  Roberts  and 
L<  slie  Adams,  whistler, 

S:00  p.  m. — Aeolian  Organ  Recital — Alex  Reil- 
ly   at    the    console. 

:>-nn  ]i  111. — Alma  Frances  Gordon,  contralto. 
i  ■.  l   Monte   Siring  Trio. 

10:00  p.  m. — Packard  Ballad  Hour;  J.  Maurice 
w Is,    i  !a  ritone. 


Saturday*  January  -- 

5:30   p.   m. — Billy  Cox  and  his   Angeleno   Ag- 

gravators. 
6:00    p.    m. — KFI    Nightly    Doings. 
din    p.    m. — KFI    Radio    Travel    Guide. 
6:20  p.  m. — Madame  Nelson. 

6:35    p.    m.— Program    by    Uusmmii    Ac;nlemy    of 

Musical    Ait —  Boris   Myronoflf,    Piano. 

7:00    p.    m. — Instrumental    music. 

7:30  p,  in — Felipe  Delgado,  Spanish  Lyric 
baritone — Bdna    Clark    Muir,    pianist 

S:00  p.  m.-  Grand  Opeia,  "Faust,"  with  Vir- 
ginia Flchri.  Mam  ine  Dyer,  Roberl   rlurd, 

9:00  p.  m. — Popular  Program. 

m  (mi  p.  ni. — Packa  d  Radio  Club  —  Esther 
Walker,    pianist;    Helen    Guest. 

11:00  D.  m.— KFI  Midnight  Frolic;  Virgil 
Ray's    Winter    Garden    Orchestra- 


January  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


13 


KNX- 


L.   A.    EVENING    EXPRESS, 
LOS  ANGELES— 337 


Dnlly   Except   Sunday 


7:30   a.   m.- 
8:00    a.    m 

prayer. 
8:55    a.    m. 
9:00   a.    m. 
10:30  a.  m. 

day  and 
12:00  m. — 
2:00   p.    m 

day. 
4:55  p.  m. 
5:30  p.  m, 
6:00  p.  m.- 
6:15  p.  m. 
6:30  p.   m 


-KNX  Morning   Gym. 
—Inspirational    talk    and    mornine 

-Time   Signals. 

^Shopping   News. 

-Household  Economics  except  Fri- 

Saturday. 
-George    Redmond's    Orchestra. 
— Musical    program — except    Satur- 

— Market  reports. 

. — George   Redmond's   Orchestra. 

—The   Town  Tattler. 

— W.   F.   Alder  Travelogue. 

— Atwater   Kent  orchestra. 


Sunday,  January   Hi 

10:00  a.  m. — 1st  Presbyterian  Church  of  Hol- 
lywood. 

2:00  to  4:00  p.  m. — Musical  program. 

6:30  p,   m. — First  Unitarian   Church. 

7:00  p.  m. — 1st  Presbyterian  Church  of  Holly- 
wood. 

8:00    p.    m. — Concert   Orchestra. 

9:00   p.  m. — Feature  Program. 

Monday,  January    17 

3:00  p.  m. — First  Presbyterian  Church  of  Hol- 
lywood. 
4:00    p.    m. — Little    Jean. 
4:30   p.    m. — Blue   Monday    Frolic. 
7:00  p.  m. — Courtesy  program. 
7:30  p.  m. — Playlet. 
8:00  p.  m. — Courtesy  program. 
9:00    p.    m. — Courtesy    program. 
10:00  p.   m. — Feature   program. 
11:00    p.    m. — Gus    Arnheim's    Orchestra. 

Tuesday,  January  is 

3:00  p.  m. — Combined  program  by  Police  and 

Fire  Depts. 
\  100    p.    in. —  I  ladio    matinee. 
7  DO    p.    in. — Courtesy    progra  m. 
7:30  p.  m. — Feature  program. 
8:00  p.  m. — Feature  program. 
fl:00   p.   m. — Courtesy   program. 
I0:oo   p.   m. — Gus   Arnheim's  Orchestra. 


Wednesday,  January  lit 

4:00   p.    m.— Talk  on  care  of  children. 

( :00  p.  tn. — Courtesy  program. 

7:30   p.   m. — Feature   program, 

$:00   p.   m. — Courtesy   program. 

9:00  p.  m. — Feature  program. 

10:00   p.    m. — Feature   program. 

11:00    p.    m. — Gus    Arnheim's   Orchestra. 

Thursday,   January  20 

11:00   a.    m. — Nature   talk. 

7:00  p.  m. — Organ  recital  by  Fred  Scholl. 

8:00    p.    m. — Courtesy    program. 

9:00    to    10:00   p.   m. — Feature   program. 

10:00   p.   m. — Feature  program. 

11:00    p.    m. — Gus    Arnheim's    Orchestra. 

Friday,  January  21 

3:00    p.    m. — Musical   program. 

4:00  p.  m. — Boy  Scouts'  Musical  Program. 

7:00    p.    m. — Feature    program. 

8:00    p.    m. — Feature   program. 

9:00   p.   m. — Courtesy  program. 

10:00   p.   m. —  Feature  program. 

11:00    p.    m. — Gus    Arnheim's    Orchestra. 


a  ii  u  a  i-  >     22 

-The  Town  Crier  of  the  Day  and 


Saturday, 

3:00  p.   m.- 
his   pals, 

7:00  p.   m. — Stories  of   insect   life. 

7:15     p.     m. — Announcement     of    Sunday     ser- 
vices of  the  leading  Los  Angeles  churches. 

7:30    p.    m. — Courtesy    program. 

8:00    p.    m. — Feature   program. 

9:00   p.  m. — Feature   program. 

10:00    p.    m. — Gus    Arnheim's    Orchestra. 

11:00  p.  m. — KNX  Frolic  from  the  main  studio. 

KGW— MORNING  OREGONIAN.  PORT- 
LAND—491.5 

Sunday.  January   US 

10:55  to  12:30  p.  m. — Morning  services. 
7:30  to  9:00  p.  m. — Evening  services. 
9 to    L0:00   p.   m. — Concert. 

Monday,   January    17 

7:16  a.   hi, — Setting    up  exercises. 

in  tin    to    11:30   a.    ni. — Mns if,    weather   report, 

household    he]  ps 
12:30    to   1:30    p.    m. — Noon   concert. 


6:00   to  7:00  p.  m. — Dinner  concert. 

• to    7:80    p.    in. — Children's   Program. 

7:30    to    7:45   p.    m. — Utility   service. 

8:00    i"  9:30  p.  m. — Vaudeville  entertalnmenl 

9:30   to    LO.OO    p.   m, — Portland   Symphonj    0] 

chestra. 
9:15  in  10:00  p.  m. — Vaudeville  entertainment. 
10:00  to  12:00  p.  m. — Dance  music. 

Tuesday,  January  18 

9:45  to  10:00  a.  m. — Women's  Health  Exer- 
cises. 

10:00  to  11:30  a.  m. — Music,  weather  report, 
huiiKi'htild    helps. 

2:00   to   3:00  p.   m. — Women's  Matinee. 

6:00  to  7:00  p.  m. — Dinner  concert. 

7:00  to  7:30  p.  m. — Children's  program. 

7:30   to   7:45   p.   m. — Utility   service. 

8:00  to  10:00  p.  m. — Educational  program. 

10:00   to   12:00   p.  m. — Dance  music. 

Wednesdays  January   10 

7:15    a.   m. — Setting   up    exercises. 

10:00    to    11:30   a.   m. — Music,    weather   report, 

household  helps. 
12:30    to    1:30   p.   m. — Noon   concert. 
6:00   to    7:00   p.   m. — Dinner   concert. 
7:00    to    7:15    p.    m. — Utility   service. 
7:30  to  8:00  p.  m. — Albers  Poultry  School. 
S:00  to  9:00   p.  m. — Concert. 
9:00    to    10:00    p.    m. — Concert. 

Tliui-Nday,  January  20 

10:00   to    11:30   a.   m. — Music,   weather   report, 

household   helps. 
6:00    to   7:00   p.   m. — Dinner   concert. 
7:30   to   7:45   p.  m. — Utility  Service. 
7:45  to  8:00  p.  m. — Lecture. 
8:00  to  10:00  p.  m. — Vaudeville  entertainment. 

Friday,  Jnnuary  21 

7:15    a.    m. — Setting   up   exercises. 

9:45  to  10:00  a.  m. — Women's  Health  exer- 
cises. 

1  it; no  to  11:30  a.  m. — Music,  weather  n  pari , 
household   helps. 

12:30    to    1:30    p.    m. — Noon    concert. 

2:00  to  3:00  p.  m. —  Women's  Matinee. 

6:00    to   7:00   p.   m. — Dinner  concert. 

7:fin   to  7:30  p.  m. — Children's  program. 

7:3n   to    7:45   p.   m. — Utility   service. 
(Continued  on  Page  14) 


In  justice  to  your  pocket- 
book  and  to  your  reputa- 
tion as  a  judge  of  radio, 
please  do  one  thing  be- 
fore deciding  upon  any 
radio  set: 


Model  59 

Price  $195.00  Without  Accessories 

Other  Models  $65.00  and  up 

V/URLlIZER 


Hear  the  Thorola  Model 
59  at  any  of  our  stores. 
It  is  absolutely  the  only 
way  to  be  sure  that  your 
radio  will  be  the  very 
latest. 


250  Stockton  Stri  i  i 


2345  Mission  Stri  i  r 
Oaki  «*o — 575  14th  Street 


1543  Ocean  AvENl  i 

\si>  3351  Grand  Avfm  i 


Bbkkelev— 2223  Pelegraph   \i  e\i  > 


Richmond— 913  M  .  Dov  \u>  Avenui 


4567  Mission  Street 


San  Awssi  mo — J00  Main  Street 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  15,  1927 


Radio  Program  for  Next  Week 


8:00    to    S:30    p.    m. — Weekly    meeting    of    the 

KGW  Movie   Club. 
S:30    to    10:30   p.   m. — Dance   music. 
10:30    to    12:00    p.    m. — Weekly    frolic    of    the 

Keep    Growing   Wiser  Order   of   Hoot  Owls. 

Saturday,    January   '22 

10:00    to    11:30    a.    m. — Music,    weather    report. 

6:00    to  7:00  p.  m. — Dinner  concert. 

7:00    to   7:30    p.    m. — Children's    program. 

7:30    to    7:45    p.    m. — Weather    report. 

9:00    to   10:00    p.    m. — Concert. 

10:00    t-    12:00   p.   m. — Dance   music. 


KJR- 


-NORTHWEST  RADIO  SERVICE  CO., 
SEATTLE— 384.4 

Sunday,  January  Hi 

11:00  to  12:30  p.  m. — Church  Service. 

7-45   to   8:00   p.   m. — Organ   recital. 

8:00    to   9:15    p.    m. — Evening   Service 

9:15  to  10:45  p.  m. — Orchestra  under  direction 
of   Henry   Damski. 

Monday.  January   17 

10:00  to  10:30  a.  m. — "What  to  prepare  for 
tonight's    dinner." 

10:30    to    11:30   a.    m. — Musical    Program. 

12:00  m. — Time  Signals. 

5:40  to  6:00  p.  m.— New  York  Stock  quota- 
tions. 

6:00    p.   m. — Time   Signals. 

6-05    to    6:10    p.   m. — Weather   reports. 

610    to    6:30   p.    m. — KJR   News   Items. 

S:30  to  10:00  p.  m. — KJR  Studio  Program. 

10:00  p.  m. — Time  Signals. 

10:00  to  11:00  p.  m. — Dance  music. 

Tuesday,  January  IS 

1000   to  10:30  a.   m. — Post  Intelligencer  Talk. 

10:30    to    11:30    a.    m. — Musical    Program. 

12:00   m. — Time   Signals. 

5:40   to  6:00   p.   m. — New  York   quotations. 

6:00   p.   m. — Time   Signals. 

605    to   6:10   p.    m. — Weather   reports. 

6-15  to  6:30  p.  m. — KJR  News  Items. 

8-30   to   10:00   p.   m. — Studio  program. 

10:00   p.  m. — Time  Signals. 

Wednesday,  January  11> 

10-00   to  10:30   a.  m. — Post  Intelligencer  Talk. 

10-30    to    11:30    a.    m. — Musical    Program. 

12:00  m. — Time  Signals. 

3-00    to    4:00    p.    m. — Musical    program. 

5:40  to  6:00  p.  m. — New  York  Stock  quotations. 

6:00    p.    m. — Time    Signals. 

C:05   to  6:10  p.  m. — Weather  reports. 

6:15  to  6:30  p.  m. — KJR  News  Items. 

10:00   p.   m. — Time   Signals. 

9:00    to    11:00    p.   m. — Dance   music. 

Thursday,  January  20 

10-00   to  10:30  a.  m. — Post  Intelligencer  Talk. 
10:30    to    11:30   a.    m, — Musical    Program. 
12:00  m. — Time  Signals. 

5:40    to    6:00    p.    m. — New    York    Stock    quota- 
tions. 
6:00  p.  m. — Time  Signals. 
6:05    to    6:10    p.    m. — Weather    reports. 
6:10   to   6:30   p.   m, — KJR  News  Hems. 
8:30    to   10:00   p.   m. — Studio   program. 
10:00   p.    m. — Time    Signals. 
11:00    p.    ni. — Dance    Music. 

Friday,  January  '21 

10:00   to  10:30  a.  m. — Post  Intelligencer  Talk. 
10:30    to    11:30    a.    m. — Musical    Program. 
12:00  m. — Time  Signals. 
3:00    to   4:00  p.   m. — Musical   program. 
5:40    to    6:00    p.    m. — New    York    Stock    quota- 
tions. 
6:00    p.    m. — Time    Signals. 
6:05    to    6:10    p.    m. — Weather    reports. 
6:15   to   6:30  p.  m. — KJR  News   Items. 
8:30   to   10:00   p.   m. — KJR  Studio  Program. 
10:00    p.   m. — Time   Signals. 

Saturday,   January  '2- 

10:00   to  10:30   a.   m. — Post  Intelligencer  Talk. 
10:30    to    11:30   a.    m. — Musical    Program. 
12:00  m. — Time  Signals. 

5:40    to    6:00    p.    m. — New    York    Stock    quota- 
tions. 
6:00    p.    m. — Time    Signals. 
6:05    to    6:10   p.   m. — Weather    reports. 
6:10   to  6:30  p.  m. — KJR  News  Items. 
10:00    p.    m. — Time    Signals. 
9:00    to   12:00   p.    in. — Dance   M 


KOA— GENERAL   ELECTRIC,  DENVER 

— 322.4 — (Mountain    Time) 

Sunday,   January   1ft 


.Monday,  January    17 

11:45   a.  m. — Weather,  road  reports. 

12:15   p.   m. — Organ   Recital. 

6:00    p.    m. — Stocks,    markets,    livestock. 

7:30  p.  m. — Children's  hour. 

8:00    p.    m. — Instrumental    program. 

i>:15    p.    m. — Studio    program. 

Tuesday.   January   US 

13:45  a.  m. — Weather,  road  reports. 

12:15  p.   m. — Organ  Recital. 

3:15   p.    m. — Talk. 

3:30    p.    m. — Comedy   sketch. 

4:30   p.   m. — Question   Box. 

4:4  5    p.    m. — Fashion    review. 

6:00    p.    m. — Stocks,    markets,    livestock. 

7:30  p.  m. — Farm  question  box. 

9:00  p.  m. — Instruction  in  Auction  Bridge. 

Wednesday.  January  11> 

11:45    a.    m. — Weather,   road   reports. 
12:15  p.   m. — Organ  Recital. 
fi:00    p.    m. — Stocks,   markets,    livestock. 
7:30  p.  m. —  Wynken,  Blynken  and  Nod. 
8:00  p.   m. — Instrumental  program. 
8:15    p.    m. — K<  >A    Minstrel    Show. 

Thursday.    January   '20 

11:45  a.  m. — Weather,  road  reports. 

12:15  p.  m. — Organ  recital. 

3:15    p.    m. —  Talk. 

3:30  p.  m. — Matinee  for  housewives. 

4:30  p.  m. — Culinary  hints. 

4:45    p.    m. — Fashion    review. 

6:00  p.  m. — Stocks,  markets,  livestock. 

Kriday.  January  "21 

11:45    a.    m. — Weather,   road   reports. 

12:15  p.   m. — Instrumental  Concert. 

1:00    p.    m. — Organ   Recital. 

3:15    p.    m. —  Talk. 

3:30  p.  m. — Matinee  for  housewives. 

4:30   p.    m. — Question   Box. 

4:45    p.    m. — Fashion    Re\  iew. 

6:00    p.   m. — Stocks,   markets,    livestock. 

7:00  p  .m. — "Aggie  Kickoffs." 

7:30   p.    m. — Preview   of   International   Sunday 

school   lesson. 
8:00    p.    m. — Instrumental    program. 
8:15    p.    m. — Studio   progiam. 

Saturday.  January  1!2 

12:15    p. 
10:30    p. 


-Organ  Recital. 
—Dance    program. 


11:00  a 
6:30  p. 
7:15    p. 


— Church   service. 
-Organ    recital. 
-Evening   service. 


KFWB— WARNER   BROS.,   HOLLY- 
WOOD—252 

Sunday,  January    i<: 

9:00  to   11:00   p.   m. — Warner   Bros.   Frolic. 

Monday,  January   17 

5:00  to  6:00  p.  m. — Children's  Hour. 

6:00  to  7:00  p.  m. — Dinner  Hour  Concert. 

7:00  to  7:50  p.  m.  —  Announcements  inter- 
spersed   with    musical    numbei  s. 

7:50  to  8:00  p.  m. — News  items, 

8:00  to  9'00  p.  m. — Program  featuring  Ken- 
neth   Gillum,    popular   songs. 

9:00  to  10:00  p.  m.— Bill  Hatch  and  His  Or- 
chestra. 

10:10  p.   m. — Warner   Bros.   Frolic. 

Tuesday,  January   IS 

5:00  to  6:00  p.  m. — Children's  Hour. 

6:00    to   7:00   p.    m. — Dinner   Hour   concert. 

7:00  to  7:50  p.  m. — "Where  to  go  and  what 
to     buy." 

7:30  to  8:00  p.  m. — Program  featuring  Fran- 
ces St.  George. 

8:00  to  8:10  p.  m. — News  items. 

8:10  to  9:10  p.  m. — Bill  Hatch  and  his  Or- 
chestra, 

9:10  to  10:10  p.  m. — Babe  Brown  and  his 
Ukelele. 

10:10  p.  m. — Warner  Bros.  Frolic. 

Wednesday,  January  IK 

5:00    to   6:00   p.   m. — Children's   Hour. 

6:00   to   7:00   p.    m. — Dinner  Hour   concert. 

7:00  to -7:30  p.  m. — Thirty  minutes  of  sun- 
shine. 

7  ;O0  tip  7:50  p.  m. — "Where  to  go  and  what 
to  buy." 

7:50  to  8:00  p.  m. — News  items. 

8:00  tf>  9:00  p.  m. — Program  featuring  Ann 
I  Hi  y    blues. 

9:00    to    10:00   p.    m.— Bill    Hatch   and    his   or- 
chestra. 
10:00  p.  m. — Warner  Bros.   Frolic. 

Thursday.    January   20 

6:00   to   7:00   p.    m. — Dinner   Hour   concert. 
7:00  to  7:50  p.  m. — "Where  to  go  and  what  to 

buy." 


750   to  8:00  p.   m. — News  items. 
8:00  to  9:00  p.  m. — Bill  Hatch  and  his  orches- 
tra. 
9:00   to  10:10   p.  m. — Edward  Novis,    baritone, 
10:10  p.  m. — Warner  Bros.  Frolic. 

Friday,  January  21 

6:00   to  7:00  p.  m. — Dinner  Hour  concert. 

7:00  to  7:50  p.  m. — "Where  to  go  and  what  to 
buy." 

7:50  to  8:00  p.  m. — News  items. 

8:00  to  9:00  p.  in. — Bill  Hatch  and  his  Or- 
chestra, 

9:00  to  10:10  p.  m. — Kenneth  Gillum,  popular 
songs. 

10:00    p.   m. — Warner   Bros.   Frolic. 

Saturday.    Januarj    22 

6:00  to  7:00  p.  m. — Dinner  Hour  Concert. 
7:00  to  8:00  p.  m. — "Where  to  go  and   what  to 

buy." 
8:00    to    9:00    p.    m. — Program    featuring   Juno 

i  \i  rker,   blues. 
9:00   to  10:00  p.  m. — Peggy  Mathews,  blues. 
10:00  to  11:00  p.  m. — Warner  Bros.  Frolic. 


RADIO 

(Continued  from  Page  10) 

the  effect  that  the  President  has  the 
right  to  remove  any  official  appointed 
K\  him  puts  the  responsibilit)  on  the 
chief  executive. 

The  House  passed  the  White  Bill  at 
the  last  session  of  Congress  providing 
Eor  Department  of  Commerce  contro] 
of  radio.  The  Senate  passed  the  Dill 
Bill  providing  for  control  by  a  special 
commission.  Since  neither  bill  passed 
both  houses,  this  resulted  in  no  control 
and  the  present  congestion  of  the  air. 
Radio  listeners  should  make  it  their 
business  to  let  Congress  know  that 
(Continued  on  Page  1!>) 


S.  A.  LOVEJOY 

ivill  bring 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements, 
Income  Tax  Reports. 

Expert  Auditor 

Part-time  Service 

268  Market  St.,  Room  101 


CLUB 
Auto  Service  Co, 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 
For  All  Occasions 
Day  and  Night 

City  Sightseeing  -     -     -     $3.00  per  hour 

Shopping 2.50  per  hour 

Short  Trips,  Taxicab    Rates 


PROSPECT 
4000 


685  Post  St. 
San   Francisco 


January  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


TRAVEL  TID-BITS 

By  Ernest  F.  Rixon 

Largest  American-Built  Liner  Will  Be 
Christened   "California" 

THE  largest  steamship  to  be  built  in  an  American  yard, 
the  22,000-ton  liner  now  under  construction  at  New- 
port News  for  the  Panama  Pacific  Line's  intercoastal  ser- 
\  ice,  is  to  be  named  "California." 

Various  names  have  been  under  consideration  by  officials 
If  the  line  since  the  vessel's  keel  was  laid,  but  a  selection 
was  deferred  until  the  merits  of  suggestions  from  different 
fcurc'es  could  be  weighed.  Among'  the  names  put  forward 
were  Monterey,  from  the  old  Pacific  capital;  Shasta,  for 
northern  California's  tallest  peak;  Montezuma,  for  the  last 
of  the  Aztec  kings,  and  Sungaria,  for  the  ancient  interior 
province  of  northern  China.  The  latter  name,  it  was  pointed 
out,  was  well  adapted  to  a  ship  to  sail  in  the  same  service 
with   the   "Manchuria"   and    "Mongolia." 

Decision  to  name  the  ship  "California"  was  announced 
bv  P.  A.  S.  Franklin,  head  of  the  line,  to  business  associates, 
as  be  was  sailing  from  New  York  for  Europe  on  November 
(.tb. 

Mr.  Franklin  said  he  was  influenced  in  bis  choice  by  a  de- 
sire to  express  bis  appreciation  of  the  support  given  the 
Panama  Pacific  Line  by  California  business  and  travel  in- 
terests, as  well  as  by  eastern  houses  doing  business  with 
California,  lie  also  wanted  to  show  bis  personal  admira- 
tion for  the  state. 

Formal  christening  of  the  "California"  will  lake  place  on 
the  occasion  of  her  launching,  which  is  scheduled  for  July 
next.  She  is  expected  to  enter  the  intercoastal  trade  in  the 
fall  of  1927,  with  her  first  sailing  from  New  York  for  San 
Diego,  Los  Angeles  and  San  Francisco,  set  for  the  latter 
part  of  October. 

The  "California"  will  be  a  notable  vessel  in  several  re- 
spects. Not  only  is  she  the  largest  American-built  steam- 
Biip,  hut  she  is  the  lirst  large  commercial  vessel  to  he 
fcuipped  with  turbo-electric  propelling  machinery.  Fur- 
ther, she  is  the  onlj  large  liner  in  which  there  are  no  inside 
staterooms,  ;il|  |UM-  rooms  having  outside  light  and  ventila- 
tion. 

First  class  accommodations  will  include  many  room-  with 
bath  and  a  number  of  suite-  with  private  sitting-room,  bed- 
mom  and  hath.  Public  rooms  will  be  furnished  and  decor- 
ated in  the  American  Colonial  style,  and  will  contain  mural 
paintings  by  a  well  known  American  artist,  representing 
romantic  and  historical  scenes  connected  with  Spanish  dis- 
covery and  voyage-  m  the  Pacific,  and  having  special  refer- 
ence to  the  Isthmus  of  Panama  and  the  California  coast. 

The  new  ship  will  resemble  the  transatlantic  liner-  "Min- 

nevv.i-ka"  and  "Minnetonka"  of  the  Atlantic  Trans 
1  inc.  many  of  whose  feature-  have  been  incorporated  in  her 
design.  She  will  have  accommodations  for  3S4  first  class 
and  3i>.5  touri-t  passengers,  and  capacity  for  8,000  tons  ot 
freight,  including  large  refrigerated  and  cool  air  -pace  for 
Calif  irnia  products. 

It  i-  expected  that  the  construction  of  the  "California" 
will  he  followed  by  that  of  two  other  ve--el-  of  similar  type 
for  the  same  service.  The  three  ship-  are  reported  to  repre- 
sent an  investment  of  aboul  $21,000,000 


Job  for  a  Good  Samaritan 

A  live-wire  salesman  rushed  up  to  the  home  of  ,,  doctor 
in  a  small  village  about  3  a.  m.  and  asked  him  to  come,  at 
once  to  a  distant  town. 

The  doctor  cranked  his  flivver  and  they  drove  furiously 
to  their  distillation. 

Upon  their  arrival  the  salesman  asked,  "Mow  much  is 
your  fee,  doctor?" 

"Three  dollars,"  said  the  physician,  in  surprise. 

"Here   you   are,"   said   the   salesman,    handing   over   the 
money,  "the  blamed  garage  keeper  wanted  $15  to  drive  me 
over  when  I  missed  my  train." — Keystone  Motorist. 
*     *     * 

Miracle  Worker 

New  Antiques.  Dave  Thoenen  returned  to  the  city  last 
night  from  a  few  days'  visit  with  his  cousin  who  is  engaged 
in  making  antique  furniture. — News  Item  in  a  West  Vir- 
ginia Paper. 


How  to  Torture  a  Tourist 

The  Maid — "Yes,  sir,  your  suit-case  looked  so  untidy 
with  all  those  old  labels  on  it  from  fapan  and  America  and 
Egypt  and  Africa  that  1  thought  I'd  clean  them  all  off."— 
The  Passing  Show. 


"I 


op 


Pa  Knows  All 

what's  a  philosopher?" 


"A  chap  who's  too  hard  up  to  worry  about  it,  son. 


Diplomacy 
'Jack,  when  we  are  married  I  must  have  three  servants.' 
'You  shall  have  twenty,  dear;  but  not  all  at  once." 


Escorted  and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  8c  DAWSON,  Ltd. 


ESTABLISHED    1871 


ERNEST  F.  RIXON,  general  aAgent 

544  Market  Street,  San  Francisco,  Cal. 

Telephone  Sutter  2342 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  15,  1927 


THE  National  City  Bank  of  New  York  reports  "The 
New  Year  opens  with  good  prospects  for  the  continu- 
ance of  prosperity.  The  past  year  has  been  one  of  the  most 
prosperous  in  the  history  of  the  country,  but  it  closes  with- 
out signs  of  either  price  or  credit  inflation.  The  general 
commodity  price-level,  as  computed  by  Government  agen- 
cies, is  about  six  per  cent  lower  than  a  year  ago." 

*  *     * 

— Among  the  records  noted  for  1926  by  J.  T.  Saunders, 
freight  traffic  manager  for  the  Southern  Pacific,  is  that  one 
million  freight  cars  were  loaded  each  week,  and  seven  mil- 
lions paid  in  taxes  every  seven  days.  The  railroad  taxes 
paid  amounted  to  more  than  a  million  per  day.  The  tax 
paid  by  each  carload  is  approximately  $5.25.  The  net  reve- 
nue of  each  car  is  reckoned  at  about  $35.  So  that  the  taxes 
run  to  about  15  per  cent  of  the  net  revenue  of  each  car. 

*  *     * 

— Old  mining  property  discovered  more  than  sixty  years 
ago  is  to  be  reopened  in  an  effort  to  obtain  gold,  according 
to  the  application  of  the  Yosemite  Gold  Mining  Company 
to  the  corporation  commissioner,  who  has  granted  a  permit. 

*  *     * 

— The  American  Rubber  Corporation  has  been  denied  a 
permit  to  sell  $50,000  worth  of  its  stock  in  California.  The 
company  was  founded  to  recover  rubber  from  Guavule,  a 
plant  which  grows  wild  in  parts  of  Northern  Mexico.  The 
factory  was  to  be  established  at  Torreon.  The  present  land 
dispute  with  the  Mexican  government  is  largely  respon- 
sible for  the  denial  of  the  permit. 

*  *     * 

— A  notable  expert  has  recently  said  "Overhead  is  mostly 
thought  of  as  a  fixed  cost  of  operation,  but  overhead  also 
includes  intangible  losses."  The  rush  to  increase  volume 
without  due  consideration  of  its  effects  upon  overhead  is 
responsible  for  much  avoidable  loss. 

— The  gain  in  efficiency  of  American  railroading  is  al- 
most incredible,  so  rapidly  is  it  overtaking  all  former  rec- 
ords. For  instance,  on  the  Southern  Pacific.  locomotives 
gained  nearly  a  mile  a  day.  in  average  mileage  operated  and 
the  percentage  of  locomotives  in  serviceable  condition  and 
not  requiring  heavy  repairs  averaged  79.4  per  cent  for 
eleven  months. 

— The  Pacific  Gas  and  Electric  Company  will,  according 
to  P.  G.  and  E.  News  Service,  have  a  great  construction  pro- 
gram for  1927.  "New  plants  will  be  added  to  the  system  of 
the  company  and  present  plants  will  be  enlarged.  The  year 
1927  promises  to  be  a  busy  one  for  the  construction  crews, 
They  are  now  engaged  on  four  big  hydro-electric  j.ibs  in 
the_  Sierras  and  on  many  gas  and  electric  construction  and 
maintenance  job-  in   the  various  cities  served." 

*  *     * 

— The  Santa  Fe's  1927  Almanac  has  a  <livisi.ni  of  the  aver- 
age convention  delegate's  dollar,  when  he  or  she  got-  abroad 
in  the  land,  as  follows:  Merchandise,  $0.2o  ■  Restaurant 
$0,235;  Hotel,  $0,208;  Autos  and  gas,  $0,115;  Transporta- 
tion, $0.07;  Taxis  and  street  cars,  $0,033;  Amusements 
$0,025;  Candy,  cigars,  etc.,  $0,059.     Total,  $1.00. 

*  *     * 

—It  is  stated  by  influential  people  that  California  is  great- 
ly in  need  of  several  large  resort  hotels  to  accommodate 
great  throngs  of  tourists  for  longer  periods. 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.   1863 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund    over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HA1CHT  STREET  BRANCH Haighl  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4Ji)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 

y -...--......■■■■...-..----------■ 

The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:   TORONTO,  CANADA 
Paid  tip  Capital  »2O,0O0,000  »20,000,000  Reierve  Fund 

All  Kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought,  FOREIGN  and  DOMESTIC 
CREDITS  Issued,  CANADIAN  COLLECTIONS  effected  promptly 
and  at  REASONABLE  RATES.  OVER  600  BRANCHES  THRU- 
OUT  CANADA,  and  at  LONDON,  ENG.;  NEW  YORK;  PORT- 
LAND,    ORE.;     SEATTLE,     WASH.;    MEXICO     CITY,     MEXICO. 

San  Francisco  Office:  450  California  Street 
BRUCE  HEATHCOTE  W.  J.  COULTHARD 

Manager  Asst.  Manager 


Compensation,    General    Liability,    Plate    Glass,    Accident   and 
Health,   Fidelity  and   Surety,   Burglary,  Automobile    Insurance 


San  Francisco,  Calif. 
444  Market  Street 


Branch  Office  Pacific  Coast  Department 

Walter  W.  Derr,  Manager 

105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  &  Steel  Co.  of  California 

Manufactureri  of 

RIVETED     STEEL     PIPE,     TANKS,     CULVERTS,     PENSTOCKS, 

FLUMES,  GASHOLDERS,   SMOKESTACKS,  ETC. 


Los  Angeles,  Calif.      , 
S717  Santa  Fe  Avenue     ( 


THE  HOMER  SYSTEM 

ACCOUNTANTS  -  AUDITORS  -  COLLECTORS 

Supervision  of  C.  P.  A. 

Excellent  Legal  Connections 

Financial  Statements,  Balance  Sheets,  Tax  Reports,  Book- 
keeping Systems;  Bonded  collectors  of  Bad,  Doubtful,  Slow 
Accounts;  Notes  Vigorously  Prosecuted. 

DeYoung  Building,  San  Francisco,  Calif. 
Phone  Garfield  2024 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE  BROKER 

108    Crocker   Bnlldlne    (Opposite    Palace    Hotel).    Sun   Fr.i,cl.ro 

Phone  Kearny  391 


January  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


SOCIETY 
(Continued  from  Page  9) 

For  Nieces 

Mrs.  George  Cameron  entertained  at  a  tea  dance  last 
week  at  the  DeYoutlg  home  in  California  street  for  her 
nieces,  the  Misses  Patricia  and  Consuelo  Tobin,  the  daugh- 
ters of  Mr.  and  Mrs.  Joseph  Oliver  Tobin. 

Small  tables  were  placed  around  the  sides  of  the  ballroom 
with  a  miniature  Christmas  tree  on  each. 

Young  People 

Among  the  young  people  present  were  Miss  Evelyn  Tay- 
lor, .Miss  Happy  Hamilton,  Miss  Peggy  and  Miss  Evelyn 
Salisbury,  Miss  Leone  Weeks,  Miss  Katherine  Stent,  Miss 
Florence  McCormick,  Miss  Gloria  Wood,  Miss  Marguerite 
Garceau,  Miss  Dominga  Russell,  Miss  Aroline  Hill,  Miss 
Carol  Lapham,  Miss  Edna  Lapham,  Mr.  Orville  Pratt,  Mr. 
James  V.  Coleman,  Mr.  John  S.  Drum,  Jr.,  Mr.  Laurison 
Driscoll,  Mr.  Thomas  Driscoll,  Jr.,  Mr.  Nicol  Smith,  Mr. 
John  Sullivan,  Mr.  Charles  R.  McCormick,  Jr.,  and  Mr. 
Walter  Newhall. 


Tel.  Davenport  4980 

655  SACRAMENTO  ST. 

Between  Montgomery  and 

Kearny  Streets 

San  Francisco,  Calif. 


Betrothed 

College  folks  in  the  peninsula  and  bay  cities  are  interested 
in  the  announcement  of  the  betrothal  of  Miss  Louise  Lord 
Coleman  and  Mr.  Theodore  Carter  Achilles. 

The  engagement  was  told  at  an  elaborate  tea  given  at  the 
Town  and  Country  Club  last  Friday,  when  the  mothers  of 
the  engaged  pair  told  the  happy  news.  Mrs.  Charles  B. 
Cleveland  of  Los  Gatos  and  Mrs.  Gertrude  Strong  Achilles 
of  Morgan  Hill  presided  over  the  reception  and  tea  attended 
by  prominent  people  from  the  college  towns. 

The  Cleveland  and  the  Achilles  families  traveled  through 
Europe  together.  Theodore  Achilles,  who  was  graduated 
from  Stanford  University  with  the  class  of  '24,  is  now  at 
Yale  doing  post-graduate  work  with  Professor  Baker's  play- 
writing  class. 

Miss  Coleman  is  a  University  of  California  girl  and  a 
lappa,  and  many  of  her  Sorority  friends  were  present  at 
the  announcement  tea.  Plans  for  the  wedding  include  i 
June  marriage  ceremony  at  the  Los  Gatos  home  of  the 
bride-to-be. 

*     *     * 

Mrs.  John  Drum  Hostess 

Mrs.  John  Drum  was  hostess  to  a  number  of  the  young 
society  people  last  Saturday  night  at  the  Burlingame  Coun- 
try Club,  honoring  Miss  Virginia  Patricia  (lark,  who  jusl 
made  her  formal  debut  to  Society. 

The  event  was  particularly  gay  and  festive,  with  any 
number  of  unusual  attractions  and  charming  decorations, 
typical  of  Mrs.  Drum's  notable  affairs,  (incsts  at  the  danc- 
ing part\-  included:  Misses  Patricia  Clark,  Cynthia  Boyd, 
Mary  Clark.  Florence  Loomis,  Ynez  Mejia,  Martha  Ran- 
some,  Aileen  Tobin.  Francesca  Deering,  Gertrude  Murphy, 
Claudine  Spreckels,  Dorothea  Williamson,  Janet  Whitman; 
Messrs.  George  Newhall,  Jr.,  Warren  Clark,  Kenneth 
Campbell,  Allen   Doyle.  John   Hooker,  John   Mo,, re.   H 

Hates.      Wallace     Campbell,      Thomas      Driscoll.      Osg I 

Honker.  Neil  Lilley,  Barroll  McNear,  Vlbert  Miller.  Wil- 
liam Kuhn,  William  Tevis,  Edward  Munford,  Reggie  Bau- 
gh.ni.  Kenneth  Pope,  Churchill  Peters.  Arthur  Mejia.  I.an- 
dis  Knox,  John  Breeden,  Negri  Arnoldi,  Augustus    I 


New  Room  for  Press  Leaders 

Whenever    the    clubwomen    want    to    raise    some    extra 
)    they  give  a  card  party — and  the  result  is.  in  practi- 
cally all  instances,  a  substantial  sum  for  their  coffers 
the  press  committee  are  now   going   to   give   a   card  party, 
using   the  proceeds   from   the   party  for  the   furnishing  of  a 
(Continued  on  Page  1  Si 


-  -  -  -  -  ■*-*■—————■»—"-——■*—"*"————■—■■— —*«^ 

Blips. 

Is 

i 

-4    U                                Rft  REi        DUURO 
j                                          EARLY  EDITIONS 

j            Autographs  Bought  and  Sold 
J.J                     JOHN  HOWELL 

434   Post  Strut,  San    Francisco,   Calif. 

Books  that  are  reviewed  in  the  News  Letter  can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 
239  Post  Street  San  Francisco,  Calif. 


MADE  TO  ORDER  ONL\ 

'/hosJUXent  Shirts  *  IhosEKeai 

■SIIIF  N,^o'L  ^iy 

Large  Assortment  of  Imported  Fabrics 


25  Kearny  Street 


Phone  Kearny  371+ 


Parisian  Dyeing  and  Cleaning 


583  Post  Strut 
In  Virginia  Hotel 
*.--__  ———  —  -. 


MME.  M.  S.  E.  LEE 

Parisian  Dyeing  and  Cleaning 


Sam  Francisc* 
Phonb  Franklin  2510 


J.  SPAULDING  &  CO. 

Eatabllahed  1804 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

353  TEHAMA    STREET,  SAN  FRANCISCO 
Phone  Donclai  3084 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel— 771  to  777  Valencia  Street.  Bet.  18th  and   19th  9ts., 

San  Francisco.    Phone  Market  64 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


anuary  15.  1927 


SOCIETY 

(Continued  trom  Page  17 J 
press  room  in  the  Women's  Building.  Mrs.  Helen  Holt  pre- 
sided at  the  meeting  last  week,  when  her  press  committee 
was  appointed,  including  Mrs.  Albert  Musgrave,  Mrs.  H.  D. 
Purcell,  Mrs.  J.  R.  O'Donnell,  Mrs.  J.  Emmet  Hayden  and 
Mrs.  A.  W.  Johnson.  The  party  will  be  held  at  the  Fair- 
mont Hotel. 

*  *     * 

Society  Luncheon 

A  number  of  society  folks  from  the  peninsula  and  bay 
cities  gathered  at  the  St.  Francis  Hotel  last  Monday  for  the 
Monday  luncheon  which  is  so  rapidly  becoming  a  weekly 
society  day  that  many  go  there  on  this  particular  day  just 
to  see  the  fashionables  in  their  smart  attire. 

Groups  who  were  lunching  in  the  famous  Fable  Room  in- 
cluded:  Mesdames  Ross  Ambler  Curran  and  George  Cam- 
eron; Mesdames  Edgar  Preston  and  Frank  Preston  enter- 
taining guests.  Mrs.  Herbert  Moffitt,  Miss  Alice  Mofritt 
and  Mrs.  Kenneth  Monteagle.  Mrs.  Ernest  Folger  and  Mrs. 
John  McNear.  Miss  Ida  Belle  W'heaton  and  Mis-  Eleanor 
Morgan. 

Miss  Florence  Bostwick,  one  of  the  most  popular  of  the 
debutantes,  was  with  Miss  Olive  Watt.  Mrs.  George  New- 
hall  and  Mrs.  Walter  Filer;  Mrs.  Julian  Thorne  and  Mrs. 
Andrew  Welch  were  prominent  society  folks  at  the  St.  Fran- 
cis lunching  on  Monday. 

Mesdames  Frank  Lynch,  George  Ebright,  Archibald 
Johnson  and  Russell  Slade  were  together.  Mrs.  Gerald 
Herrmann,  one  of  the  prominent  Junior  League  members, 
and  Mrs.  H.  Bliss  Rucker  were  notably  attractive  at  the 
Monday  gathering  of  the  smart  set. 

*  *     * 

Mrs.  Christopher  Holmes  and  her  mother  Mrs.  William 
D.  Peck  of  Santa  Barbara,  have  taken  a  beautiful  apartment 
at  the  Fairmont  Hotel. 


LOU  W.  SARTOR,  Prop 


PHONE  GRAYSTONE  428 


LOU  SARTORS  SERVICE  STATION 

We  Carry  All  Popular  Brands  Eastern  and  Western  Oils 

New  Method  Washing  and  Polishing 

Equipped  With  Latest  Type  Hydraulic  Lifts 

Oiling  and  Greasing — Battery  Service 

AT  CALPET  GAS    STATION- 
'S!  and  Franklin  Streets  San  Francisco,  Cul 


CHAS.  J.  EVANS 

PALACE  GARAGE 

Opposite  Palace  Hotel 
11AVK    lOUR  CARS    WASHED    AXD    GREASED 

"THE  PALACE  WAY" 

Kali's:  35o  per  day;  $7.50  per  month 

PHONE  DOUGLAS  243 

Six  Flours  for  Service  and  Storage  of  Automobile* 


Graystone  130 

SHERWOOD 


Open  Day  ai>'l  Night 

GARAGE 


Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specially 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 

St.  George  Garage,  410  Bush  St.        Monarch  Garage,  1361  Bush  St. 

Management  of  Wm.  Saunders 


News  From  Santa  Cruz 

Work  started  last  week  on  the  remodeling  of  the  upper 
nine  of  the  Santa  Cruz  Golf  and  Country  Club  course,  wide- 
ly known  as  one  of  the  sportiest  eighteen  hole  links  on 
the  coast. 

The  changes  being  made  will  do  away  with  the  parallel 
fairways  which  have  been  the  cause  of  some  annoyance 
in  the  past.  With  several  new  greens  and  the  entire  course 
under  water  Santa  Cruz  will  have  a  course  which  can  com- 
pare favorably  with  the  best  in  the  state. 


Around  the  Corner 
Around  the  corner  I  had  a  friend. 
In  this  great  City  that  has  no  end  ; 
Yet  days  go  by  and  weeks  roll  on, 
And  before  I  know  it  a  year  has  gone, 
And  I  never  see  my  old  friend's  face, 
For  life  is  a  swift  and  terrible  race. 
He  knows  I  like  him  just  as  well 
As  in  the  days  when  I  rang  his  bell 
And  he  rang  mine.    \Ye  were  younger  then, 
And  now  we  are  busy,  old,  tired  men — 
Tired  of  playing  a  foolish  game 
Tired  of  trying  to  make  a  name. 
"Tomorrow,"  I  say,  "I  will  call  on  Jim, 
Just  to  show  that  I'm  thinking  of  him." 
But  tomorrow  comes — and  tomorrow  goes, 
And  the  distance  between  us  grows  and  grows. 
Around  the  corner,  yet  miles  away. 
"Here's  a  telegram.  Sir"  ;  Jim  died  today. 
And  that's  what  we  all  deserve — in  the  end 
Anmnd  the  corner,  a  vanished  friend. 


TRUNKS  -  RACKS  -  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVE. 


THIRD     STREET     GARAGE 

Sterling  Anderson,  Mgr. 

Three  Blocks  from  S.  P.  Depot 

Cor.  Third  and  Folsom  Streets 

NEW  FIREPROOF  GARAGE 

Repairing,    Oiling,    Greasing,    Washing    and    Polishing 
Gasoline        :       Oils  Sundries 


1140  GEARY    ST. 


I  111..  GRAYSTONE  4200 

Metal  Work  Apper- 
talnlng  to  Automo- 
biles—  Oxy-Acetylene 
Welding  —  Blnck- 
snilthlng. 


AUTO  FENDER  AND  RADIATOR  WORKS 


"CUT  THIS  OUT" 


This  Coupon  entitles  Mr _ _ _ 

to  FREE  Inspection  and  Minor 
Adjustments  of  Hydraulic  Four  Wheal 
Brakes. 

WAGNER  ELECTRIC  CORPORATION 
457   Ninth  Street  Telephone  Market  1188  San  Francisco 


January  15,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  Weller 

Director  of  Publicity 
National  Automobile  Club 

TR.W  EL  in  California,  particularly 
motor  travel,  offers  so  diversified  a 
series  of  attractions  that  the  motorist 
may  enjoy  a  round  of  entertainment 
which  will  not  only  provide  pleasant 
scenes  and  pleasant  hours,  hut  also 
provide  an  unconscious  means  of  edu- 
cation, stimulative  as  well  as  instruc- 
tive, and  leading  to  an  appreciation  ol 
Nature,  which  may  he  secured  in  no 
other    way. 

Through  the  Redwood  aisles  of  the 
northern  coast  there  runs  a  pleasant 
tighway  and  the  changing  scenes  that 
feveal  panoramas  of  colorful  valleys, 
winding  streams  and  foaming  breakers, 
offer  one  phase  of  California's  scenic 
cnjovuicnt. 

The  Pacific  Highway  that  passes 
through  the  northern  end  of  the  Sacra- 
mento Valley  following  the  broad  Sac 
ratnento  to  its  headwaters  in  the 
eternal  snows  of  Shasta  supplies  an- 
other interesting  excursion  through 
realms  of  beauty  comparable  to  no 
other  district  in  the  world.  Vlong  this 
paved  highway  lies  the  volcanic  cone 
hi  I  assen  and  the  marvelous  back 
Country  which  forms  the  Lassen  Vol- 
canic  National  Park.  Here  an 
Caves,  spouting  geysers  and  boiling 
lakes,  multi-colored  mud  pots,  crystal- 
fine  lakes,  plunging  cataracts  and  boil- 
Sng    streams,   that,   with    their  continual 

rnovement,  breathe  the  very  harmom 

ia  dd   Nature  itself. 

To  the  north  lie  the  strange  sculptur- 
ings  in  the  midst  ^<i  which  was  fought 
one  of  the  fiercest  Indian  Wars  in    Vm 
erica,     fust  before  the  highway  reaches 
the  t  hegon  line,  looms  the  white  tl 
l\    of  Shasta,  sentinel  of  the  northern 


border  of  the  Stair,  whose  hooded 
might  was  made  tin  -setting  of  Indian 
legend  and  myth  of  tin-  aboriginal  in- 
habitants who  came  from  the  Klamath 
and  the  Rogue  and  the  forests  of  Trin- 
ity. Under  the  shadow  of  this  mighty 
peak  will  be  found  the  northern  bound- 
ary of  the  Alother  Lode  about  which 
was  interwoven  in  the  early  days  of 
American  occupation  of  California 
much  of  the  romance  of  the  treasure 
seekers,  the  stories  of  the  ox-train  ami 
mule  team,  trials  and  privations  of  the 
pioneers  in  crossing  the  ice-bound 
passes  of  the  High  Sierra  and  the  wild 
period  that  kept  no  middle  course  but 
alternated  between  the  enthusiasm  of 
rich  finds  and  the  gloom  of  despair. 

Third  phase  of  California's  multi- 
farious history  lies  along  El  Camino 
Real,  the  highway  over  which  came  the 
first  civilized  hands  into  Alta  California 
and  over  which  toiled  the  padres  and 
caballeros  founding  the  chain  of  sanc- 
tuaries which  became  the  centers  of 
Spanish  life  in  the  new  world.  About 
these  monuments  there  still  clings  the 
atmosphere  of  medievalism  in  their 
massive  battlements  and  buttressed 
walls,  built  not  only  to  resist  the  ele- 
ments hut  as  a  means  of  defense  against 
the  marauding  hands  of  Indians;  their 
very  architecture  tells  a  story  of  hard- 
ship and  consecration,  a  tale  of  the  life 
that  is  practical  and  hard  and  unyield- 
ing, woven  with  the  spiritual  sugges- 
tion of  shrine  and  chancel  and  cloistered 
halls. 


Big  year  ahead 

During  1927  we  will 
carry  the  heaviest  demand 
for  service  in  our  history, 
and  with  an  efficiency  never 
before  equaled.  Our  aim  is 
to  keep  dependable  service 
available  in  advance  of  the 
needs  of  the  territory 
served. 

PACIFIC  GAS  AND 
ELECTRIC  COMPANY 


RADIO 
(Continued  from  Page  1 1 1 
legislation  must  he  passed  at  the  next 
session  of  Congress  in  December,  and 
they  should  combine  to  vote  against 
members  of  Congress  who  do  not  work 
ti '  this  end. 

About  sixty  per  cent  of  the  present 
broadcasting  stations  should  he  regu- 
lated off  the  air.  They  serve  no  useful 
purpose.  Some  of  them  are  merely 
trying  to  establish  "air  rights"  for  the 
purpose  of  selling  such  rights  later  on. 
Tlic\  onlj  serve  to  interfere  with  re- 
ception from  stations  which  .ire  giving 
high-class,  artistic  programs  at  great 
CI  ISt, 

While  no  broadcasting  station  has 
as  yet  established  any  legal  property 
rights,  or  "air  rights."  the  stations 
which  have  been  giving  good  service  to 
the  listener  should  be  protected  and 
should  he  given  rights  surHcent  to  en- 
courage them  to  continue  to  spend 
sums  of  money  for  good  equip- 
ment  and   good   programs. 

With  Congress  preparing  to  convene 
next  month,  it  is  n<  d  time  for 

radio  listeners  to  write  to  their  repre- 
sentatives and  sei:  itors  and  demand 
that  something  In  lone  at  once  to  ef- 
fect Federal  conti    '  of  broadcast!  _ 


p.Q.and 


"PACIFIC  SEBVICE" 


Owned  -  Operated  -  Managed 
by  Californians 


Companion  of 

lje  morning  •  • 

it^refreshmcp  • 


GEO.  W.  CASWELL 

Sutter  6654  or  Oakland  1017 

Telephone  Direct 

1,800,000  enpt  were  m-ned  at  Ike 

Panama-Pacific    Intr-rnni  l«nnl    Exposltlaa 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  15,  V>27 


JvlPcJ 


-&J&Z&* 


"&M 


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GOLF 

By  Fred  Blair 


",3Vy 


iMCe/V* 


"9a 


L»- 


Thomas  McHugh, 

Patron  of  Golf  at  Lincoln 

Park  Municipal  Links. 


BY  the  sudden  passing  of  Tom  McHugh,  golfers  from  all 
parts  of  the  world  have  lost  one  of  their  best  friends,  as 
genial  Tom  had  been  superintendent  of  the  Municipal  links 
at  Lincoln  Park  since  its  inception  in  1910.  Tom  McHugh 
has  served  the  Park  Commission  faithfully  for  over  35 
years,  and  was  one  of  Superintendent  John  McLaren's  most 
trusted  servants. 

In  all  that  time,  Tom  was  always  on  the  job  with  a  pleas- 
ant smile  for  everyone.  He  started  as  a  teamster  in  Golden 
Gate  Park  and  held  the  honor  of  possessing  the  city's  best 
groomed  team  of  horses,  an  honor  held  for  over  ten  years. 

Then  when  a  golf  course  was  proposed  at  Lincoln  Park, 
which  at  that  time  was  the  Italian  Cemetery,  naturally 
John  McLaren  chose  Tom  McHugh  to  take  charge  and  co- 
operate with  Ed  Braniten,  Godfrey  Eacret,  Judge  Lindsey. 
Vincent  Whitney,  and  Bill  Bradley. 

These  seven  men  were  greatly  responsible  for  what  we 
have  today  at  Lincoln  Park,  one  of  the  best  municipal  links 
in  the  world.  *     *     * 

Whitney-Bradley  Were  the  Architects 

Vincent  Whitney,  one  of  the  best  amateur  golfers  in  the 
state,  and  Bill  Bradley,  the  peer  among  the  professional 
ranks,  were  elected  by  the  other  members  of  the  committee 
to  lay  out  an  eighteen-hole  course. 

Tom  McHugh,  in  those  days,  didn't  profess  to  know  much 
about  golf,  but  he  accompanied  Vincent  Whitney  and  Brad- 
ley every  step  over  their  tour  of  the  landscape. 

After  these  three  celebrities  had  worked  out  a  plan  to 
build  the  first  Municipal  course  the  city  ever  owned,  the 
next  thing  was  to  find  out  how  it  could  be  successfully  fin- 
anced. Money  was  rather  tight  in  those  days  for  such  a 
project,  because  golf  was  considered  a  rich  man's  game,  and 
it  had  no  place  among  the  rank  and  file. 

Never-the-less,  Godfrey  Eacret  and  Ed  Bransten  raised 
enough  money  from  among  their  friends  to  build  three 
holes;  then  six;  later  nine;  and  eventuallv  eighteen. 

Whenever  Eacret  ran  short  of  funds  he  would  call  on  his 
S 1  friend  Judge  Lindsey.  then  a  director  on  the  Park- 
Board,  and  to  get  rid  of  Godfrey,  the  Judge  always  came 


through.     Possibly  Judge  Lindsey  was  the  largest  contribu- 
tor to  the  building  of  the  Lincoln  Park  Links. 
*     *     * 

McHugh  Great  Admirer  of  Boys 

lorn  McHugh  anil  Bob  Lager,  who  have  both  gone  to  the 
great  beyond,  were  greatly  responsible  for  the  development 
of  some  of  the  greatest  golfers  who  have  ever  risen  in  the 
State. 

Tom,  like  Bob.  was  a  great  admirer  of  the  boys,  and  it  was 
through  Tom's  lovable  nature,  and  Lager's  skill  as  a  golf 
instructor,  that  such  boys  as  Sam  L.  Conlan,  John  J.  .Mc- 
llugh.  Francis  Murphy,  Wilbur  and  Claude  Edwards  and 
the  two  Ritchie  brothers,  George  and  James,  owe  their  rise 
to  fame  as  California's  greatest  golfers.  Tom  had  a  kind 
word  for  everyone,  and  his  name  was  known  from  Coastj 
ti  '-<  'oast. 

Every  youngster,  who  happened  to  want  to  learn  to  play 
golf  was  a  friend  of  Tom's.  He  encouraged  them  in  evcry 
way  and  took  them  into  his  care  as  if  they  were  members  of 
his  own  family.  Tom  comes  of  the  real  old  Irish  stock  and 
was  very  proud  of  bis  six  children,  all  of  whom  are  out  in  the 
business  world  and  doing  well. 

It  would  be  safer  to  say  that  there  is  no  one  connected 
with  golf  today  that  is  more  popular  than  was  Tom  Mc- 
Hugh.  Tom  has  met  many  celebrities  from  all  over  the 
world,  when  they  happened  in  on  Lincoln  Park  to  play  ovel 
what  is  considered  one  of  the  most  beautiful  and  ideally 
located  golf  courses  in  the  world,  all  the  handiwork  of  dear 
old  Tom.  himself,  and  a  lasting  memory  to  his  name. 

What  John  McLaren,  superintendent  of  Golden  Gate 
Park,  has  done  for  the  city  in  gracing  it  with  the  greatest 
park  in  the  world — Golden  Gate  Park. — so  our  good  friend 
Tom  McHugh.  in  a  smaller  measure,  is  responsible  for  giv- 
ing the  city  a  golf  course  that  has  no  equal  anywhere. 

Sam  Conlan  remarked  to  the  writer  only  last  New  Year's 
I  lay.  that  he  had  played  on  every  course  of  note  in  the  coun- 
try and  claimed  that  the  greens  at  Lincoln  Park  had  the 
best  recuperating  qualities  of  any  greens  he  had  ever 
played  on.  *     *     * 

Over  250,000  Play  Each  Year 

Considering  that  over  250,000  patrons  play  over  the  Lin- 
coln I 'ark  links  each  year,  it  is  a  truly  remarkable  fact  that 
the  course  and  greens  were  kept  in  better  condition  than 
most  of  the  privately  owned  courses,  thanks  to  the  watch- 
ful eye  of  dear  old  Tom,  who  was  always  on  the  job  from 
the  break  of  day  to  the  setting  of  the  sun.  His  whole  heart 
and  soul  were  in  his  work.  Tom  had  watched  the  course 
grow  up  from  the  Italian  cemetery  to  one  of  the  garden  spots 
of  the  West  overlooking  the  Pacific  Ocean.  He  was  as 
much  a  part  of  Lincoln  Park  as  are  the  beautiful  fairways! 
greens,  and  stately  trees  so  well  groomed.  He  knew  everv 
Made  of  grass  as  he  traversed  the  course  once  or  twice  each 
day  and  prided  himself  on  the  superintendence  of  the  finest 
municipal  golf  course  on  earth. 

Tom  may  have  passed  on  to  the  great  beyond,  but  he  has 
left  the  city  with  a  monument  that  will  never  be  defaced, 
a  splendid  tribute  to  his  name,  for  it  has  been  remarked 
by  the  thousands  of  visitors  and  citizens  alike  that  now  here 
on  the  globe  was  there  a  better  or  more  perfectly  kept  golf 
course  than  the  Municipal  Links  at  Lincoln  Park. 

The  name  of  McHugh  was  nationally  known  among  the 
golfers  of  America.  Tom  Jr.  is  professional  at  the  <  igden 
Country  Club,  and  is  an  uncle  to  Johnny  McHugh,  a  formes 
State  and  Northern  California  champion. 


fanuary  15,  1927 


THE  SAX   FRANCISCO  NEWS  LETTER 


21 


PLEASURE'S  WAND 

(Continued  from  Page  7) 

Orpheum 

Maud  Allan,  former  San  Francisco  girl,  noted  dancer  will 
lie  the  headliner  at  the  (  Irpheum  this  week,  starting  Satur- 
fa\ .  where  the  famous  dancer  of  international  renown  will 
ftpear  in  a  number  of  new  features  including  her  program 
oi  "Dance  Poems." 

Miss  Allan  recently  danced  in  the  Hollywood  Bowl  with 
Alfred  Hertz  leading  the  orchestra.  Her  success  was  phe- 
nominal.  During  her  Orpheum  engagement  she  will  be  as- 
Ested  by  Altschule  as  conductor  of  the  orchestra. 

Jack  Norworth,  who  appears  with  pretty  Dorothy  Adel- 
phi,  his  wife,  in  a  comedy,  "The  Nagger"  is  also  a  headliner. 
■orworth  is  one  of  Broadway's  popular  singers  and  his  ap- 
pearance on  this  coast  is  being  greeted  with  enthusiasm. 

Galla-Rini  and  his  sister  will  appear  in  "What  Next" 
staged  by  H.  C.  Stimmel,  and  offering  a  melange  of  music  ; 
Anna  Braile  and  Andre  Pallo,  dance  artists  assisted  by  the 
Jugo-Slav  Royal  Orchestra;  "Any  Family,"  a  comedy  by 
Harry  Delf  presented  by  an  excellent  cast;  Joe  Darcey, 
American  blackface  songster;  Marie  Stoddard  in  "Enter- 
taining the  Prince"  are  other  program  numbers  on  the  (  ir- 
pheum bill   for  the  coming  week. 

*  *     * 
Golden  Gate 

Rae  Samuels,  international  song  star,  known  both  in  Eu- 
rope and  America  as  the  Blue  Streak  of  Vaudeville,  will 
appear  at  the  Golden  Gate  theater,  the  "Junior  Orpheum," 
His  coming  week  beginning  with  Saturday,  as  the  featured 
star  on  the  Centennial  Year  bill  of  vaudeville  and  photoplay 
attractions.  With  her  peppy  mannerisms  and  her  win- 
ning personality,  Miss  Samuels  is  always  a  great  favorite 
with  theater-fans. 

<  Idiva,  known  as  "the  water  queen."  and  her  human  seals 
will  be  the  second  feature  of  the  new  bill,  Working  in  a 
large  glass  tank  Odiva  performs  a  series  of  daring  stunts 
Under  water  and  her  seals  work  both  on  the  stage  and  m  the 
tank. 

"Corporal    Kate"  will  he    the    screen    attraction,    being 

■OWtl  fur  the  lirst  time  in  this  city  with  Vera  Reynolds. 
Julia  have  and  Kenneth  Thompson  as  the  trio  of  stars. 
The   picture   is  one  of  love  and  adventure. 

Jack  Norton,  well  known  vaudeville  comic,  brings  a  com- 
pany, including  several  young  gnls  in  a  clever  comedy  act. 
Claude  Sweeten  and  his  splendid  orchestra  give  musical  pro- 
grams of  excellent  worth. 

*  *     * 
California 

"Bertha,  the  Sewing  Machine  Girl,"  with  Madge  Bellarm 
the   heroine  of  the  Story,  occupies   the   screen   tin-   coming 
week  at  the  California  theater  commencing  with  Saturday's 
engagement.     This  picture   was   made   from   Theodore   Isre 
Bier's  famous  old  stai^e  play. 

The  popular  Sherwoods  have  arranged  a  new  concert 
program  introducing  some  of  the  latest  songs.  Short  films, 
Comedy  reels  and  news  items  are  also  screened  at  the  Cali- 
fornia. 

*  *     * 

Capitol 

The  Capitol  theater  will  this  week  present  a  novel  enter- 
tainment opening  on  Sunday  with  an  operetta.  "The  Prince 
of  Hawaii."  in  which  natives  of  the  islands  appear  in  their 
songs  and   dances. 

A   clioius  of  30  hula  hula   dancers  and  a  native  orchestra 
in  addition  to  numerous  principals  make  up  the  cast. 
intinued  on  Page  22) 


At  the  Elder  Gallery 
Professor  Eugen  Neuhaus,  of  the  University  of  Califor- 
nia delivered  two  lectures  on  Thursday  afternoon  at  3:30 
o'clock,  in  the  Paul  Elder  Gallery,  on  "The  Ideals  of  Ameri- 
can Art,"  as  represented  in  the  Loan  Exhibition  at  the 
Palace  of  the  Legion  of  Honor.  The  lirst  lecture  was 
delivered  January  13th.  Professor  Neuhaus  discussed 
"The  Followers  of  the  Great  Traditions" — The  Classicists. 
The  Academicians,  The  Romanticists,  The  Barizon  Follow- 
ers, etc.  The  following  week,  January  20th,  he  will  take  up 
The  Modernists,  The  Impressionists,  The  Realists,  etc. 

#     *     * 

Kathleen  Byam  will  give  a  program  of  four  monologues, 
under  the  sponsorship  of  Eva  Smith  Hackett,  in  the  Paul 
Elder  Gallery,  Saturday  afternoon,  January  15th,  at  2:30 
o'clock.  Miss  Byam,  who  has  had  considerable  professional 
experience  on  the  stage,  has  selected  numbers  under  the 
general  title  of  "Types  of  Women"  that  offer  character  de- 
lineations illustrating  the  modern  dramatic  treatment  in 
contrast  to  the  sentimental  heroine  of  the  Victorian  age. 


An  exhibition  of  Wood-block  prints  by  Franz  Marc,  one 
of  the  great  German  modernists,  are  being  shown  in  the  Paul 
Elder  Gallery  for  two  weeks,  from  Monday.  January 
10th.  Marc  was  one  of  the  founders  of  "The  Blue  Knights" 
in  Munich,  in  1911.  His  pictures  are  extreme  in  conception 
and  execution.  This  exhibition  has  been  arranged  through 
the  co-operation  of  Mme.  E.  E.  Scheyer,  who  secured  the 
rare  prints  through  her  friendship  with  Franz  Marc's 
widow. 


Public  Invited  to  Join  Story  Writing  Classes  This  Month 

The  U.  C.  Extension  is  announcing  evening  classes  in  short 
story  writing,  news  writing  and  feature  stories,  beginning- 
January  4th  and  5th  at  the  Pacific  building,  Fourth  and 
Market  street,  San  Francisco. 

The  classes  are  open  to  the  public  and  the  work  is  intended 
for  beginners  as  well  as  advanced  students. 

The  classes  in  news  writing  and  feature  story  writing  be- 
gan at  7  and  8  o'clock  the  evening  of  Tuesday.  January  4th, 
at  2<>3  Pacific  building.  These  classes  offer  the  opportunity 
of  becoming  a  newspaper  writer  and  writer  of  illustrated 
stories  of  fact,  travel  and  other  feature  stories  for  news- 
papers and  magazines. 

Short  story  writing  for  beginners  and  advanced  students 
opened  Wednesday  evening.  January  5th,  at  7  and  8  o'clock 
at  342  Pacific  building.  These  classes  include  practical  instruc- 
tion and  practice  in  writing  fiction  for  the  magazines. 

Gilbert  G.  Weigle,  who  conducts  the  classes,  has  con- 
ducted similar  classes  for  U.  C.  Extension  for  the  past  eight 
vears.  Scores  of  former  students  are  today  working  news- 
paper writers,  feature  story  writers,  and  writers  of  short  stories 
in  the  current  fiction  magazines. 

Registrations  are  being  made  at  extension  headquarters,  140 
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vited to  visit  at  the  opening  session  of  all  classes.  The  in- 
structor offers  the  cheering  encouragement  that  his  experience 
as  a  writer  and  instructor  hears  out  his  assertion  that  writers 
are  "made,  not  born."  "The  myth  has  heen  exploded  that  writ- 
ire  horn,  not  made."  he  says. 

Registrations  will  be  kept  open  until  class  limits  are  reached. 


We  have  been  serving  Peninsula  Patrons, 
too,  for  generations. 

La  Grande  &  White's  Laundry  Co. 

"The  Recommended  Laundry" 


250  Twelfth  ?t..  ?vn  Kbimm  a 


'Phone  M\RkKT<»16     t 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  15,  1923 


PIONEER 


The 
Name 

on  a  box  of  office 
stationery,  whe- 
ther it  be  type- 
writer paper  or 
manuscript  cov- 
er, means  com- 
plete satisfac- 
tion. There  is  a 
grade  for  every 
need.  Ask  your 
printer   or   sta- 

Hi'rj^.im.iCTror  ^°unseaUioeSshow 

BLAKE,  MOFFITT  &  TOWNE 

Established  1S55 
41  First  Street,  San  Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES    REASONABLE 
TERMS    IF    DESIRED 

American  Writing  Machine  Co. 
506  Market  St. 

Phone  Douglas  649 


San  Francisco 
Laundry 

(A  Soft  Water  Laundry) 


PHONES: 

San  Francisco —  Burlingame 

West  7»3  478 


Phone  Surra*  3278 

William  Herbst  &  Company 

(Formerly  with  Shreve  &  Company) 

CLOCKHAKERS   and   WATCHMAKERS 

CHIME,  ANTIQUE   AND   COMPLICATED   CLOCKS 

AND  WATCHES  A  SPECIALTY 

209  Post  Street  at  Grant  Avenue 

San  Francisco,  Calif. 

Call  and  Deliver  in  San  Francisco,  Alameda  and 
San  Mateo  Counties 


875   FOLSOM   ST. 


Palo  alto  Offi 
818   EMERSON  ST. 
Phone ; 
Palo  alto  315-j 


SAN    MATEO— PHONE    1254-J 

PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


PLEASURE'S  WAND 

(Continued  from  Page  21  I 
Granada 

"It"  the  Elinor  Glyn  photoplay,  will 
be  the  screen  feature,  this  coming  week, 
beginning  Saturday,  at  the  Granada 
theater,  with  alluring  Clara  Bow,  dem- 
onstrating what  the  author  of  "Three 
Weeks"  means  by  "It." 

In  speaking  of  "It,"  Elinor  Glyn  has 
stated  that  Douglas  Fairbanks  has  "It." 
also  the  Prince  of  Wales  and  the  cine- 
ma celebrity,  John  Barrymore,  is  ac- 
credited by  the  author  as  having  this 
particular  quality.  Whatever  it  is.  we 
shall  find  out  at  the  ( iranada  where  one 
of  Elinor  Glyn's  elaborate  pictures  will 
be  shown,  after  the  usual  manner  of 
Granada  presentations. 

Eddie  Peabody,  whom  everybody  ad- 
mires, is  still  at  the  (iranada,  "thank 
you"  and  will  give  another  of  his  su- 
perior musical  programs.  Frankly  I 
admit  that  this  clean-cut  young  mu- 
sician, with  his  clean-cut  ideas  and 
musical  ability  has  a  dominating  place 
in  my  estimation  of  orchestra  leaders 
and  the  kind  of  musical  programs  one 
thoroughly  enjoys — and  likes  to  re- 
member. So  go  to  the  Granada,  to 
hear  Eddie  Peabody,  first  of  all.  and 
then  besides,  this  week  especially,  you 
will  see  an  excellent  screen  and  stage- 
program. 

*     #     * 

Alcazar 

"The  Home  Towners"  now  on  its 
fifth  week  at  the  Alcazar  theater,  (  )'- 
Farrell  street  between  Powell  and  Ma- 
son -treets,  is  too  good  to  miss.  Visitors 
to  San  Francisco  are  reminded  that  an 
excellent  play  written  by  the  inimitable 
George  M.  Cohan,  can  give  them  one 
of  the  heartiest  laughs  they  have  had. 
in  years. 

Sparkling,  true-to-life,  filled  to  the 
brim  with  familiar  small-town  senti- 
ments, ihi -  swiftly  moving  farce-com- 
edy has  a  punch  and  an  urge  seldom 
surpassed. 

Thomas  Chatterton  as  the  success- 
ful Xew  Yorker  who  greets  his  home- 
town folks  with  enthusiasm  only  to 
find  himself  in  a  peck  of  trouble  ap- 
pears in  one  of  his  most  convincing  and 
splendid  roles.  Edward  Cassidy,  his 
Friend,  dominates  the  play  with  the 
skill  for  which  he  is  known.  Helen 
Keers  takes  the  part  of  his  wife  and 
wins  a  host  of  new  friends  in  her  char- 
acter part.  Muriel  (  liven  is  certainly 
clever,  sweet  and  appealing;  Phil  Tead, 
Thomas  Mills,  Dorothy  LaMar,  Grant 
Cordon,  Charles  Edler,  Marie  Sorrille. 
Stanley  Ruhland  and  Henry  Caubisens 
are  in  the  cast. 


Quite  Springlike 
The    Queen,    wearing   a    bouquet    of 
sweet  peas,  was  drest  for  the  weather 
which  greeted  her. — St.  Paul  Dispatch. 


N.    W.    CORNER 

POLK  and  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual  Attention  Given  to 

Each  Order 

OBIce  and  Works  1625  Mission  St. 

Phone  Market  71113 
Branch  Ofllcec  760  Sutter  Street 

(Hotel  Canterbury  Bide.) 
Phone  Prospect  9845 

Work  Called  For  and  Delivered 


Max  Rosenthal 

If  lirre  Good  Tailoring 
Costs  Less 

A  choice  selection  of  seasonable 
Woolens  suitable  for  Formal, 
Spurt  and  Business  wear  is  now 
ready  for  your  early  considera- 
tion. 

527  Post  Street,  San  Francisco 
opi>.  olympic  club 


USED 


ADDING,  BOOKKEEPING, 

CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  -  SOLD 
RENTED 

GENERAL   ADDING    MACHINE 
EXCHANGE 

Phone  Garfleld  3852  504  Market   St. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 
GEARY  AND  MASON 

Phone  Prospect  61 

^REVUE^ 

Nightly 
THE  CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 
DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  MosI  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c,  SI.00     35c,  50c,  75c     S1.00.SI.50         .  la  Carte 
Dancing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  Street,  Telephone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 

HEADQUARTERS   FOR  THEATRICAL  PEOPLE 

HATTD3  MoOSEil  MtNUIE  C.  MoOSBB 


cXeanorS 


145  Powell  Street 
San  Francisco 


A  quiet,  home-like  place,  where  the 
service  is  dainty  and  the  prices 
reasonable.  Every  day:  Breakfast, 
Luncheon,  Afternoon  Tea,  Dinner. 
Sundays:  Dinner. 


Caroline  Jones 

Luncheon  is  served  from  11  :30  to  2:30 

and  tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners. 

334  Sutter  St.  Douglas  7118 


ICE  CREAMS 
CANDY 
PASTRY 


BREAKFAST 
LUNCHEON 
DINNER 


LA  CASA  BIGIN 

441   STOCKTON   STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 


ITALIAN   CUISINE 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  finest  meals  in  the 

VALLEY  OF  THE  MOON 

Clean    Rooms,    Cl«an    Linen,  Clean   Everything 

Ratoi    Exceptionally    Reasonable 

Telephone  110 


AGUA  CALIENTE  SPRINGS 

Why?   It's  the  Water  and  the  Table. 

New  dance  hall.  Special  attractions.  Radio-active,  hot  sulphur  water 

tub  baths  and  swimming  pool.   Fireproof  hotel.  Write  for  booklet. 

T.  H.  CORCORAN,  Acua  Caliente,  Sonoma  Co.,  Calif. 

or  see  Peck-Judah 


CALilUlN    It      V  1L.L./Y     CARL  st^fFEN;   PROP 

French  and  Italian  Dinners — Meals  at  All  Hour* 

Modern  Rooms — Private  Cottages 

AGUA  CALIENTE 

4  Minutes  Walk  to  Fetters  Station,  Sonoma  County,  California 

Telephone  Sonoma  4F4 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50— Also  a  la  Carte 

lnerCroom!! '  f A","  •!". ii '  S*  '2  8  "■  .m"   <»  la  c»rte>-    Private  din- 
Ing  rooms   for   banquets   and   parties,   seating;   76   to  100  people. 


441  Pine  Street 


Phone  Kearny  468 


OT.it.1I   and 
Larkin    Sti. 


We.kdaji,     lanchnon     .... 

(11  JO    to    I    P.    m.j 
Dtanw,  W«tk   D»r*   «nd  Sand.rt.. 


BLANCO'S 


Phono 
Crayilone     8100 


4  .75 

_  1.S0 


No   Visitor  Should  Leavo  the   City  With. 

out    Dining    in    the    Finest    Cafe 

in    America 


Our   Main    Dining    Room    u   open    again   on  Sundays. 


NOAH'S 
ARK 

9S  Third  Avenue.  SAN    MATEO 


Featuring     Southern     Cooking 
Open  From 
11:30  a.   m.   to  2:00   p    m 
6:S0    p.    m.    to    8:30   p.    m. 
Sundays     and      Holidays 
4:30    to    8:30    p.    m.    only 

CLOSED    EVERY   MONDAY 
Half  Block  from  Highway 


Uncle  Tom's  Cabin 

Restaurant 

OPEN  8:00  A.  M.  TO  11:00  P.  M. 

Sasaki  _  ' '  ^""""""ssjflaaaai    a.  i       nsw-1 

14-Milk  B-DII 

unsurpassed  cuisine 
Carl  Leonhardt 

Fermerty  of  Golden  Gets  Part  C.iino 

MOUNTAIN  SPRINGS  WATER 

"Bottled    at    the    Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    Clara    Street— Garfield    844 


Dr.  B.  Franklin  Pearce 

PYORRHEA  SPECIALIST 

Hours:  9-12,  1-5 

980-82  Flood  Buildinc,  Powell  and  Market  Sts.,  San  Francuoo 

Phone  Garfield  5394 


FEW  PEOPLE  TAKE  PROPER  CARE  OF 
THEIR  TEETH 

Some  think  that  a  vigorous  brushing  once  or  twice  a  day  Is 
taking  very  good  care  of  them,  Brushing  is  only  a  part  of  the 
process.  Many  things  can  happen  to  your  teeth  which  only  a 
competent  dentist  can  take  care  of.  Have  your  teeth  examined. 
They  may  not  be  as  sound  as  you  imagine.  A  toothache  means 
trouble;  do  not  wait  for  the  ache.  Watch  your  teeth  and  gums. 
There  are  gum  troubles  that  will  destroy  teeth  faster  than 
decay.  Are  your  teeth  sore?  Do  your  gums  bleed?  Call  In  today 
and  talk  it  over.  It  will  cost  nothing.  My  nerve  blocking  sys- 
tem blocks  off  all  nerves  and  pain.    It  will  please  yon. 

DR.  W.  W.  HOAGLAND 

"THAT  CAREFUL  DENTIST" 
908  Market  Street  (at  Powell  and  Eddy),  San  Francisco,  Calif. 

Phone  Garfleld  835 

SPECIALISTS  —  Extractions:    Crowns:     Self    Cleaning;     Bridges: 

Porcelain  Work  and  Rootles*  Plates 


"I 


S,#L  TO  NEW  YORK  j 

See    MEXICO,   CENTRAL   AMERICA,    PANAMA    CANAL   and     ( 


GAY  HAVANA,  en  route 


Sister  Ships: 
SS  VENEZUELA 
SS   COLOMBIA 
SS   ECUADOR 


Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail  liner  with 
leven  never-to-be-forgotten  visits  ashore  at  picturesque  and  historic  ports — Man- 
zanillo,  Mexico;  San  Jose  de  Guatemala;  La  Libertad,  Salvador;  Corinto, 
Nicaragua.  Two  day6  in  the  Canal  Zone;  see  the  great  Panama  Canal;  visit  Balboa, 
Cristobal  and  historic  old   Panama. 

Every  cabin  on  a  Panama  Mail  liner  is  an  outside  one;  each  has  an  electric  fan, 
and  there  is  a  comfortable  lower  bed  for  every  passenger.  There  is  an  orchestra  for 
dancing;  deck  games  and  sports  and  salt  water  swimming  tank.  The  Panama  Mail  is 
world-famous   for  its  food   and  service. 


Costs  Less  Than  $9  a  Day 


than  $9  a  day  for 
meals    on    steamer.     Co  East   by    Panama 
as  little  as  £350.     (This   price  does  not 
Mail    liners    leave    Sa 


i  first-class  passage,  including  bed  and 
Mail  and  return  by  rail  (or  vice  versa)  for 
iclude  berth  and  meals  on  trains.)  Panama 
>■    York    approximately    every    21    days.     NeXl 


sailings  from  San  Francisco :  SS  ECUADOR.  January  22;  SS  COLOMBIA,  F.-I.rujrv 
19.  From  Los  Angeles  two  davs  later.  Wc,h*ard  from  New  York:  S>  COLOMBIA, 
January    15;    SS   VENEZUELA,    February   5. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
or  ticket  agent  or  write  to 

PANAMA  MAIL  S.  S.  CO. 


548  S.  SPRING  STREET 

LOS  ANGELES 


2  PINE  STREET 

SAN   FRANCISCO 


10  HANOVER  SQUARE 

NEW  YORK 


ROLLS-ROYCE 


Direct  Branches: 

San  Francisco  Los  Angeles 

461  Post  St.  3136  Wilshire  Blvd. 


i 


"A  Six-pointer" 


''Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 

Point   1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A   delight  to  every   sense — taste,   sight   and 
bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


COMKLh  ILKADlUl'KULkAl   S.HJKNLJk.1  Wkkk.lW  IHlM^Uk 


#5.00  PER  YEAR 
SAN  FRANCISCO 


Saturday  January  22,  1927 


PRICE  10  CENTS 
LOS  ANGELES 


1927 
PACIFIC 

AUTO 

SHOW 


January  29th  to  February  5th 

Inclusive 

San  Francisco 


Announcing  the 

KEATON 


001        Fast! 


Sure-footed! 
Tough ! 


"Good  for  a  long  trek 


» 


Made  in  San  Francisco  by  the 
Keaton  Tire  6?  Rubber  Company 

Scientifically  designed  to  give  the  maximum  of  mileage  combined  with 
unusual  road-gripping  qualities 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

he  San   Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.    Published  by  Frederick  Marriott, 

r.,   from    1SS4    to    1S25.     Is   now  printed  and   published    weekly   by   Frederick    Alfred    Marriott,    268    Market    Street,    San    Francisco,    California. 

elephone  Kearny  $357.    Entered  at  ,San  Francisco,  California,  Postoffice  as  second-class  matter.    London  Office:  Street  &  Co.,  30  Cornhill,  E.  C, 

London,   England.    Subscription   Rates    (including  postage),   one  year,  $5.00.    Foreign,  one  year,  $6.00.    Canada,  one  year,  $6.00. 


cix 


SAN  FRANCISCO.  CALIF.,  JANUARY  22,  1927 


No.  4 


Skull  and  Cross-bones  for  Government  Alcohol 


By  ELEANORE  F.  ROSS 


UNCLE  SAM  has  masqueraded  in  many  garbs;  for  a 
while,  in  modern  times,  during  the  recent  war  hysteria, 
vhen  all  Europe  was  calling  upon  him  for  help,  he  un- 
Blingly, — perhaps — was  expected  to  live  up  to  the  role 
if  a  generous  Santa  Clans  for  the  whole  world;  (personal- 
9  1  thought  he  resembled  that  strong-stomached,  vacuous- 
Red  animal  which  grazes  preferably  upon  hills)  ;  then,  the 
mod  of  the  mob  changing  suddenly  and  inexplicably,  he 
\as  dubbed  a  "Shylock"  by  the  very  nations  upon  which 
ie  had  showered  his  shekels  when  the  monstrous  "Frank- 
nstein"  "made  in  Germany"  threatened  to  mow  down  Civ- 
lization  itself;  now  he  is  up  before  the  tribunal  of  the  people 
.s  a  murderer! 

This  appellation  is  not  thrust  in  Cnclc  Sam'-  lace  by  an 
Kuriated  army  of  "reds";  it  is  the  conclusion  which 
Kges  and  journalists,  conservatives  ami  elected  repre- 
sentatives of  the  United  State-  have  come  to.  after  reading 
he  statistics  regarding  deaths  caused  by  poison  liquor, 

The  year  1926  claimed  a  toll  0f  2,903  deaths  in  eighteen  states 
f  the  Union,  and  these  figures  are  necessaril)  incomplete.  In 
\'cu  York  City  alone,  the  deaths  from  alcohol  totaled  7?0 
ast  year,  or  twice  as  many  deaths  as  in  the  whole  ol  "wet 
'aigiand  and  Wales,  with  a  population  of  38,000,000;  and 
our  times  as  main  in  wet  Australia,  which  has  a  population 
diout  equal  to  that  of  New  York  City. 

In  the  lace  of  these  facts,  the  drys  contend  fatuously, 
li.it  if  "a  citizen  goes  ahead  and  drink-  it.  he  is  in  the  same 
'oMlion  as  a  man  who  walk-  into  tile  drug-tore  and  buys 
i  bottle  of  carbolic  acid,  carrying  a  poison  label,  and  drinks 

n  their  zeal  to  repudiate  the  plain  and  un\  truth 

hat   Prohibition  is  not  only  a  farce,  but  a  criminal  far 
hat.  the  dr\  -  ignore  tin   fact  that  w  hen  the  citizen  purcl 
i  portion   of  alcohol,  either  plain  or  contained  in  liquor  of 
iOmc  sort,  there  is  no  label  on  the  bottle  to  warn  him   that 
vli.ii    he    is   going    to   imbibe   is   rank    poison;   no    skull   and 
joss-bones  to  startle  him   from  his  purpose! 

<  In  the  day  before  the  New  Year  wa-  issued  in.  when 
he  whole  countn  wa-  appalled  b\  the  deaths  which  had 
aken  place  during  the  Christmas  holidays  from  drinking. 
,n\  Mellon,  in  response  to  protests  made  b\  various 
i  --men.  stated  that  he  did  not  consider  it  "the  dut\  •'< 
In  i  iovernment  to  poison  people  to  enforce  the  law  Later 
n.  however,  it  was  explained  that  the  use  of  wood  .-.' 
is  a  denatnrant  "would  be  continued  until  the  government 
lienn-i-  discovered  some  non-poisonous  but  equ 
ive  substance  to  take  it-  place." 


As  a  clergyman  of  Brooklyn,  New  York,  says,  in  de- 
nouncing the  poisoning  of  alcohol  by  the  Federal  Govern- 
ment : 

"It  is  more  like  seventeenth-century  Russia  than  twenti- 
eth-century America,  the  proposal  to  put  our  erring  fellow 
citizens  to  death  in  the  same  way  in  which  you  would  get 
rid  of  rats,  (iovernment  rum-poisoning-  is  inflicting  the 
death  penalty  without  giving  the  culprit  a  hearing.  It  is 
giving  the  opponents  of  Prohibition  a  decided  advantage 
with  the  masses  of  the  people." 

Various  Senator-  have  called  this  practice  "fiendish  ;"  "le- 
galized murder;"  that  "every  death  caused  by  poison  alco- 
hol is  murder  on  the  part  of  some  neglectful  or  corrupt  of- 
ficial :"  "morally,  if  not  legally,  the  United  State.-  (iovern- 
ment stands  charged  with  responsibility  for  the  death  of 
scores  who  died  from  drinking  government-poisoned  liquor 
during  the  holidays." 

L'ncle  Sam  has.  in  truth,  "out-t  iermanied  Germany." 
To  quote  from  the  .Yew  York  Evening  World: 
It   is   the  Anti-Saloon    League,   speaking   in   the   name   of 
evangelical  churches,  which   is  demanding  enforcement  by 
to  poison.     How  horrified  these  good  men  were,  when 
the  Germans  first  used  poison   gas!      How  they   cried  out, 
when,  after  due  warning  against  trawl  on  the  high  -eas.  the 
Germans  sank  passenger  -hip-!    How  we  all  shouted  about 
the  German  frightfulness !     Ami  here  we  are  today,  com- 
placently and  even  with  a  somewhat  sardonic  joy.  using  a 
weapon   which  by  the  common  consent  of  civilized   men.   is 
fit  only  for  savages.     What  is  happening  to  the  conscience 
ol  the  Christian  churches  of  America  that  they  permit  such 
.  -  in  be  done  in   their  name?" 

Fanatics    are    always    cruel;    fundamentally,    their    belief 

i:-  that  the  end  justifies  the  means;  and  they  have  used,  in 

the  past,  just  such  devilish  methods  as  they  are  using  now. 

ing  about  what  they  desire  in  the  end.     Religion-  wars 

have  always  been   the  most  brutal,  for  fanatics,  primarily, 

are   possessed   of   an    emotionalism   that   is   deaf,   dumb  and 

i     all  reason,  all  logic.     They  can  see  only  thi 

rds  which  they  are  working,  and  nothing  i-  too  fiendish 

to  u-e  in  their  efforts  to  reach  that  goal. 

!-    the    usually   shrewd,  kindly,   keen-witted    i 
Uncle   Sam  changing-     Is  it  taking  on,  through  the  pres- 
sure brought  to  bear  by  numbers  of  fri  '   fan- 
5,  the  diabolical  expression  of  a  man     ut  to  kill? 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  22,   \':)27 


The  new  year  opens  with  one  of  those  in- 
A  Critical  Time  ternational  complications  which  may  lead 
to  anything  and  at  present  the  nation  is 
tetering  on  the  edge  of  trouble.  We  have  had  one  exper- 
ience with  the  disturbance  of  peace,  which  transcended  in 
scope  ultimately  the  wildest  apprehensions  of  the  most 
gifted  observers.  In  the  same  way,  the  apparently  small 
matter  of  Nicaragua  may  hide  a  most  appalling  amount  of 
trouble. 

We  do  not  here  go  into  the  matters  under  dispute.  We 
merely  wish  to  call  the  attention  of  our  fellow  citizens  to 
their  duty  in  the  premises.  The  government  should  be 
supported  to  the  limit  of  our  capacity  and  with  earnestness 
and  resolution.  We  have  a  good  government  and  a  cabinet 
which  contains  men  who  would  not  lightly  plunge  us  into 
war. 

In  these  times,  it  is  well  that  we  have  a  President  who 
has  not  shown  any  signs  of  impatience  or  doctrinaireism. 
He  has  been  conspicuously  reticent  and  very  conservative. 
Rash  moves  of  any  sort  are  quite  incompatible  with  his 
character.  When  he  takes  the  resolute  stand  which  he  has 
shown  in  the  Nicaragua  matter,  we  may  rest  assured  that 
there  is  ample  ground  for  his  position  and  that  the  time  has 
come  when  this  country  has  to  declare  its  position  in  no 
faltering  tones. 

Like  the  rest  of  our  fellow  citizens  of  prudence  and  good 
will,  we  have  no  desire  to  see  military  operations  set  on 
foot  against  any  of  the  Latin  American  countries  with  whom 
we  have  always  desired  to  live  on  terms  of  self  respecting 
amity.  This  desire  for  peace  can  only  be  broken  when  the 
interests  of  this  country  are  at  stake. 

When  the  government  says  that  these  interests  are  threat- 
ened, the  government  may  be  safely  believed  and  deserves 
our  support. 


There  is  a  very  distinct  purpose,  on 
Criminal  Procedure  the  part  of  the  new  Legislature,  to 
deal  with  the  matter  of  criminal 
prosecution  and  to  endeavor  to  meet  the  criminal  situation 
with  measures  which  will  deprive  the  criminal  of  many  of 
the  advantages  which  he  has  at  present  in  a  struggle  with 
the  social  forces.  There  is  no  doubt  that  in  this  country, 
at  all  events,  the  growth  'of  criminality  is  quite  marked  and 
that  the  criminal  has,  perhaps,  gained  at  the  expense  of  the 
rest  of  the  community.  But  when  we  come  to  examine 
the  reasons  for  this  state  of  affairs  we  are  more  or  less  at 
sea. 

The  lawyers,  who  are  behind  this  movement  for  crim- 
inal reform,  see  only  criminal  procedure  to  blame.  They 
think  that,  with  the  perfecting  of  the  juridical  system,  the 
criminal  will  cease  to  flourish  and  righteousness  will 
abound.  This  is  the  mistake  of  all  specialists  and  profes- 
sionals, theological  and  otherwise.  Human  nature  has  a 
most  uncomfortable  fashion  of  setting  the  wisdom  of  the 
wise  aside  and  playing  havoc  with  the  conclusions  of  the 
prudent. 

There  is  something  else  involved  than  procedure.  There 
is  some  lack  in  our  national  education  and  in  the  way  in 
which  we  approach  the  problem  of  adolescence,  f  )ur  very 
cherished  educational  maxims  are  brought  to  naught  in 
the  most  dramatic  fashion. 

Perhaps  there  is  nowhere  in  the  world  where  the  cult 
of  patriotism  is  so  marked  as  in  this  country.     The  patriots 


are  so  strong  that  everv  little  child  must  salute  the  Flag] 
and  repeat  a  formula.  That  should  ensure  patriotism,  says! 
the  pedagogical  savant.  But  does  it?  On  the  contrary, 
this  is  almost  certainly  the  only  country  in  the  world  where 
governmental  mails  must  be  protected  by  soldiers  and 
money  cannot  be  moved  from  one  bank  to  another  except 
in  a   bomb  proof  carriage  guarded  by  armed  men. 


fudge  Ben  B.  Lindsey  has  won  a  na- 
Domestic  Relations  tional  reputation,  as  a  man  of  great 
bravery,  who  has  tackled  the  prob- 
lems of  domestic  relations  with  an  individual  spirit  which 
has  gained  for  him  much  respect  at  home     and  abroad. 

He  is  now  grappling  with  a  problem  which  may  be  too 
much  for  him  and  which  will  either  re-establish  his  fame 
or  bring  upon  him  an  amount  of  violent  criticism  which 
may  overwhelm  him.  He  is  placing  the  whole  of  the  mar- 
riage relation  in  the  arena  as  a  disputed  and  disputable 
subject.  It  remains  to  be  seen  whether  the  community  will 
endure  that  a  matter  so  sacred  as  conjugal  relations  have 
been  hitherto  held  to  be,  should  become  a  subject  of  cold 
reasoning  and  cold  blooded  analysis.  There  are  things 
so  tine  and  so  bound  up  with  the  life  and  spirit  of  social  man 
that  one  cannot  afford  to  challenge  them.  There  is  more 
lost  than  gained  in   the  actual  fact  of  the  challenge. 

When  Judge  Lindsey  says,  therefore,  that  the  com  edi- 
tions of  chastity  and  continence  are  not  sound  conventions 
and  that  they  are  violated  time  and  time  again  in  the  soda 
relations  of  our  time,  there  is  no  doubt  of  the  correctness  of 
the  analysis  and  that  the  truth  is  in  it.  But  the  marriage 
relation  and  the  implications  which  flow  from  it  are  so  over- 
whelmingly more  important  than  the  violations  of  it,  that 
it  is  doubtful  whether  anything  is  gained  by  stressing  the 
violations. 

The  fact  is  that  Judge  Lindsey.  like  many  other  patho- 
logical students,  has  become  victim  to  the  error  that  dis- 
ease is  all  prevalent,  because  he  sees  nothing  but  cases 
of  disease.  He  is  wrong  just  there.  After  all,  health  is 
more   common    than   disease,   even   in   sex   relations. 


We  are  to  have  a  new  federal 
The  New  Federal  Building     building,     of     which      we     are 

greatly  in  need,  for  the  old  Post 
Office  Building  has  long  ago  ceased  to  be  effective  as  a 
federal  headquarters  and  federal  offices  are  scattered  all 
over  town,  to  the  great  loss  of  time  and  patience  of  tho9 
who   have   much   and    varied   business   to   transact. 

There  is  a  question  as  to  the  best  place  to  erect  such  a 
building.  It  is  one  of  the  peculiarities  of  our  public  life 
that  the  mere  erection  of  a  federal  building  should  be  an 
opportunity  for  the  bandying  of  accusations  and  the  mak- 
ing ol  offensive  charges,  which  no  other  political  activitv 
seems  to  arouse;  at  least,  on  such  a  scale. 

In  this  particular  case,  the  Chamber  of  Commerce  has 
quite  recently  gone  on  record  against  having  the  federal 
building  in  the  Civic  Center.  Formerly,  the  Chamber  of 
<  ommerce  had  recommended  the  Civic  Center  as  the  most 
appropriate  place.  We  are  inclined  to  agree  with  the  more 
recent  attitude.  The  Civic  Center  is  not  the  best  place  for 
such  a  building.  It  should  be  placed  in  a  site  of  its  own 
not  too  far  from  the  Civic  Center,  for  the  tendency  of  the 
movement  of  the  city  in  that  direction  makes  it  an  advisable 
site  for  such  a  building. 

But  we  are  inclined  against  the  Civic  Center  on  other 
and  more  esthetic  grounds.  (  >ur  Civic  Center  is  a  verv 
beautiful  place,  and  when  all  the  plans  connected  with  it 
are  completed,  will  be  one  of  the  most  beautiful  sites  in  the 
world.  But  the  exigencies  of  the  artistic  plan  require  the 
carrying  out  of  building  designs  on  a  given  pattern.  The 
addition  of  the  federal  building  to  the  buildings  already  con- 
structed  and   in   process   of  construction,   such    as   the    War 


Inuary  22,  1927 


THE  SAN   FRAN!  [SCO   NEWS  LETTER 


Memorial  Building',  would  make  for  too  much  sameness. 

Let  us  have  a  new   federal  building  on  its  own  site,  with  a 
distinctive  design. 


Governments  are  proverbially 
Ford  and  the  Government      peculiar   things.      The    product 

of  human  activity  destined  for 
human  use,  they  yet  appear  to  be  without  any  of  the  moral 
traits  which  belong  to  human  beings  and  which  are,  in  or- 
dinarv  life,  necessary  for  the  well-being"  of  humanity.  Gov- 
ernments  are  not  honest;  they  are  not  generous;  they  are 
not  reliable.  Yet  governments  persist,  in  a  sort  of  Nietz- 
sjhean  land  where  they  are  beyond  "good  and  evil." 

For  example,  the  federal  government  made  a  settlement 
with  the  Ford  Company  for  the  income  tax  of  1919,  which 
the  shareholders  regarded  and  were  led  to  believe  was  a 
final  and  satisfactory  settlement.  Now  the  Government 
lias  brought  suit  against  the  Ford  Company  to  collect  an 
additional  $30,000,000.  Business  men,  everywhere,  are  in- 
terested in  this  case  and  wish  to  know  how  it  happens  that 
government  officers  having  once  made  a  satisfactory  settle- 
nent,  can  reopen  the  case  and  put  the  citizen  to  the  trouble 
uid  expense  of  a  suit. 

But  the  suit  of  the  Government  has  opened  the  eyes  of 
:he  nation  to  the  performance  of  the  Ford  Company  dur- 
ng  the  comparatively  short  period  of  sixteen  years.  In 
:hat  time  the  Company  which  started  with  a  cash  capital 
if  $28,000  has  made  that  capital  grow  into  a  surplus  of 
?200,000,000. 

This  is  apparently  an  impossible  and  actually  incredible 
ichicvement.  All  the  same,  il  was  done:  and  history  can 
/ainly  be  sought  to  find  a  parallel.  It  was  clone  also  with- 
in the  intervention  of  the  financial  centers  of  the  country 
n  the  supply  of  capital.  The  Ford  Company  not  only  built 
i]!  its  business,  but  it  financed  itself. 

To  analyse  and  find  out  how  this  was  done  may  be  in- 
vesting but  wdl  not  help  the  investigator  much.     It   was 

ne  as  most  very  great  things  arc  done,  by  a  man  of  genius 
n  his  chosen   work. 


The  opening  of  the  Dumbarton  Bridge 
Expansion  Begins  on  Saturday  last  was  a  nutter  oi  the 
first  magnitude  in  the  history  of  our 
:ity.  As  one  writer  puts  it  the  first  of  San  Francisco's  fet- 
ers  is  shattered  by  this  new  approach  to  tin-  city.  The 
Bening  of  the  bridge  will  enable  traffic,  which  originates 
I  the  San  Joaquin  Valley,  destined  for  San  Francisco,  to 
ind  a  shorter  n  mte. 

The  traffic  winch  originates  in  the  Sacramento  and  San 
oaipiin  valley  and  which  come-  West  b)  wa\  of  Tracy  and 
he  Altamont  pass,  ran  cross  the  bay  without  having  to 
nake  the  journey  round  by  \\a\  of  Oakland.  It  i-  also 
feted  that  motorists  will  find  a  diminution  of  seven  miles 
m  the  valley  highway  as  compared  with  the  ferry  route,  to 
;a_\  nothing  of  the  sa\ing  of  tune  at  the  Ferry.  The  route 
s  hi  go  hv  the  highway  from  Menlo  Park  to  Livermore. 

For  the  pleasure  motorists  on  Sunday,  the  new  waj  ren- 
in's Niles  Canyon  more  accessible  and  the  crowds  and  de- 
av  of  the  ferries  are  avoided.  This  delay  and  congestion 
las  been  one  reason  for  apparent  neglect  by  local  motor- 
sts  ,,f  one  of  the  most  charming  and  picturesque  districts 
Vtthin  easy   reach  of  San   Francisco. 

It  is  claimed  that  there  will  he  a  shortening  of  nearly 
wo  hours  for  motor  vehicles  coming  to  this  city  from 
ftockton,   Modest.-  and  Fresno. 

But,  with  this  matter  settled,  we  are  by  no  means  out 
I  the  woods  and  much  vet  remains  to  be  done  in  order  to 
nake  our  city  as  accessible  as  its  importance  and  the  de- 
elopmeut  of  its  growth  require.  The  experts  point  to  the 
act  that  the  completion  of  the  Bayshore  Highway  is  a  mat- 
er ^i  first-class  importance  and  should  be  undertaken 
orthw  ith. 


Judicial  Prerogative 

McGuinness  had  been  posted  to*  keep  guard  over  the  en- 
trance to  a  road  which  led  to  an  old  and  unsafe  bridge. 
Presently  a  car  came  along  and  he  held  up  his  hand. 

"What's  the  matter?"  growled  the  driver. 

At  that  moment  McGuinness  recognized  him  as  the 
county  magistrate. 

"Oh,  it's  yerself,  Yer  Honor,"  he  said  genially. 

"Yes.  it  is!"  was  the  snappy  answer. 

"  'Tis  all  right  then."  said  Mac,  as  he  stept  politely  out 
of  the  way.  "I  got  orders  to  let  no  traffic  through  because 
of  the  rotten  bridge,  but  seein'  it's  you,  Yer  Honor,  'tis  a 
pleasure — go  right  ahead,  sir!" — American  Legion  Weekly. 

~M        *       * 

Shooting  Skyward 

"My,  but  your  little  brother  is  growing!" 
"Yes,  ma'am ;  he  comes  up  to  the  hem  of  mama's  skirt 
now." — Life. 

Good-By ! 

"Whatever  became  of  that  portable  garage  of  yours?'' 
"<  ih,  I  tied  the  bulldog  to  it  the  other  night  and  a  cat  ran 

by  him. — American  Legion  Weekly. 

*  *     * 

More  Deadly  Than  the  Male 
Women   may  be  as  able  as  men  at  automobile  driving, 
but    we   as   an    expert   pedestrian,   always   jump    faster   and 
farther    when    we    find    ourself   in   the   path   of   a    woman- 
driven  car. — New  York  Herald  Tribune. 

Feminine  Version 

The  obedient  husband  handed  his  wife  his  first  pay  after 
their  marriage. 

'Merc's  the  week's  roll,  dear."  he  said. 

"Iltnpf!"  she  snorted,  after  counting  the  hills.  "This  isn't 
anything  like  the  rolls  that  father  used  to  make!" — Ameri- 
can Legion  \\  eekly. 

Landed  His  Passengers 
Prospective   Employer  -"Why   did   you   leave  your  last 

place  ?" 
i  hauffeur — "My  guv'nor  and  his  wife  fell  out.  sir." 
Prospective  Employer — "<  )h,  but  why  leave  for  that?" 
I   hauffeur — "Well,  if  you  must  know.  sir.  they  fell  out  of 

thecar." — London  (  Ipinion, 

*  *     * 

No  Remittance 
"We  are  dunning  him,  but  without  much  effect." 
"  \iv  you  unremitting:" 
"Yes,  and  so  is  he." — Louisville  Courier. 

*  *     * 

In  at  the  Death 

Mrs.  Kaylor — "Was  your  theatre  party  a  success?" 

"Yes,   indeed.    We  arrived  in   time  to  see 

almost  all  of  the  last  act."  — Life. 

*  *      * 

Modern    woman's    fondest    wish    is    to    be    weighed    and 

found  wanting. — Arkansas  Gazette. 

*  *     * 

Skirt,  once  a  common  noun,  has  become  a  mere  abbrevia- 
tion.— Norfolk  Virginian-Pili  >t. 

*  *     * 

Angora,  the  capita!  of  Turkey,  has  passed  an  ordinance 
51  "uncivilized  noises."     That  won't  get  her  anywhere 
— the  civilized  kind  are  worse. — Cleveland   Plain   Healer. 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  22.  1927 


Henry  Duffy  Extends 
His  Theater  Circuit 

WORD  was  flashed  throughout 
California  theater  circles,  recent- 
ly, of  the  extended  Henry  Duffy  the- 
ater circuit. 

With  a  chain  of  theaters  reaching 
from  Seattle,  Washington,  to  San 
Francisco.  Henry  Duffy  is  now  open- 
ing more  theaters  in  the  southern  part 
of  California,  thus  making-  his  circuit 
coast-length,  including"  in  the  chain 
two  theaters  in  San  Francisco. 

The  new  playhouse  in  Pasadena  has 
been  named  the  "Raymond"  opening 
with  "Alias  the  Deacon."  which  had 
such  a  long  run  here  at  the  President 
on  McAllister  street.  Hugh  Cameron 
was  cast  for  the  title  role. 
New  Stock  Company 

Henry  Duffy  has  established  a  stock 
company  at  the  Capitol  Theater.  Long- 
Beach,  where  many  of  Duffy's  old- 
time  friends  appear  in  the  cast.  The 
leading  man  is  Herbert  Hayes  and  the 
leading  lady  is  Nancy  Fair,  popular 
actress  of  the  Alcazar  theater  produc- 
tions. 
More  Theaters 

According  to  a  more  recent  report  of 
authentic  information,  Henry  Duffy  is 
negotiating  for  another  playhouse  in 
Los  Angeles. 

Here,  indeed,  is  a  master  mind,  with 
theater  understanding,  as  well  as  vi- 
sion, and  that  definite  quality  which 
pronounces  Success  in  terms  of  perma- 
nency and  attainment. 
*     *     * 

Curran 

Beginning  Sunday  evening,  January 
22,  the  Curran  Theater  will  house  the 
motion  picture,  "What  Price  Glory," 
the  Fox  production  based  on  the  cele- 
brated stage  play  by  Laurence  Stall- 
ings  and  Maxwell  Anderson.  The  im- 
mortal trio  consisting  of  Captain  Flagg, 
Sergeant  Quirt  and  Charmaine  are 
played  by  Victor  McLaglen,  Edmund 
Lowe  and  Dolores  Del  Rio,  respective- 
ly. (  Ithers  in  the  cast  are  William  V. 
Muiig,  Phyllis  Haver,  Leslie  Fenton, 
Barry  Norton  and  Elena  Jurado. 

The  important  role  of  Private  Kiper 
is_  entrusted  to  Ted  McNamara,  while 
Lipinsky  is  played  by  Sammy  Cohen. 
a  well  known  comedian  of  the  screen. 
The  principals  are  supported  by  six 
thousand  veterans  who  donned  the  uni- 


>LMSURESW^ND 


OBEY    NO   WAND  BU7  PLEASURE'S 

_  Tom  Noone- 


By  Josephine  Young 

form    again    to   give    a   war-like   back- 
gn  .mo I  b  i  tin-  ci  imedy. 

Actual  production  work  on  "What 
I 'rice  Glory"  required  seven  months, 
but  for  more  than  a  year  before  Walsh 
called  "Camera!"  research  workers  in 
the  employ  of  William  Fox  were  at 
work  in  France  and  in  Washington 
gathering  information,  plans,  maps  and 
photographs  for  making  the  picture  the 
most  human  and  realistic  reconstruc- 
tion of  the  war  ever  produced. 

After  the  opening  performances  two 
showings  will  be  given  daily :  the  mat- 
inees at  2:30  o'clock  and  evenings  at 
8:30  promptly.  The  seats  for  the  week 
go  on  sale  at  the  Curran  box  office 
Thursday  morning,  January  20.  "What 
Price  ('dory"  is  said  to  be  the  biggest 
screen  success  ever  produced  and  it  is 
being  played  at  the  Sam  H.  Harris 
Theater,  New  York,  and  the  Garrick 
Theater.  Chicago,  at  the  stiff  two  dol- 
lar scale.  The  Curran  Theater  engage- 
ment will  be  played,  however,  at  a  low- 
er rate,  the  best  seats  at  the  matinee 
being  priced  at  $1.00;  and  evening 
prices  in  proportion,  that  is:  50  cents; 
75  cents  ;  $1 .00  and  $1 .50.  The  produc- 
tion will  be  identical  with  the  eastern 
presentations,  including  the  symphony 
orchestra.  *     *     * 

Concludes  Engagement 

In  response  to  demand.  Madame  Ka- 
lich  gave  "The  Riddle  Woman"  at  four 
performances,  Monday.  Tuesday,  Wed- 
nesday matinee  and  Wednesday  eve- 
ning, and  on  Thursday  night  she  gave 
"Magda,"  continuing  in  this  powerful 
Sudermann  drama  until  her  concluding 
performance  tonight,  Saturday,  22. 
There  will  be  a  matinee  this  afternoon 
as  well  as  the  evening  performance  and 
those  who  have  not  yet  had  the  oppor- 
tunity of  seeing  Madame  Kalich  should 
avail  themselves  of  the  rare  privilege 
"l  doing  so,  for  she  is  a  tragedienne  of 
magnificent  interpretations,  personal 
magnetism  and  histrionic  power.  She 
concludes  her  engagement  tonight. 
*     *      * 

Wilkes 

"The  Cradle  Snatchers,"  still  draw- 
ing crowds  to  the  Wilkes  theater  upon 
its  return  engagement,  by  popular  de- 
mand, will  be  here  for  one  more 
week,  according  to  most  recent  an- 
nouncements. 

Helen  Bolton  plays  the  role  of  Susan 


Amusements 

NEXT  WEEK 


ON  THE  STAGE 

ALCAZAR 

O'Farrell  nr.  PoiYell 

} 

"The    Home    TownerH," 
Geo.    t'olinn*N    Comedy- 
Farce. 

(  API  TIM, 
Ellis  nr.  Market 

{ 

L 

••Print'*'   of    Hawaii,** 
Native  sinKers 

COLUMBIA 
70  Eddy  Street 

l_ 

Coming's  Jan.  31, 
••Loose  Anklet**1 

CURRAN 
Geary  nr.  Mason 

} 

"What  Price  Glory," 
Motion  Pieture 

PRESIDENT 
McAllister  nr.  Mkt. 

} 

"The     Little     Spit  lire." 
Henry     DuIVy     Comedy* 

WILKES 
Geary  at   Mason 

} 

"Cradle  Snateherx," 
Helen  Bolton 

VAUDEVILLE 

Aileen      Slnnley.      "\  le- 

GOLDEN    GATE  )  S^'g^FS! 

ii.  G.  Ave.  A  Taylor        f  La  Rotiue,  Mildred  llnr- 

J  tin.   Comedy    Sketcfl 

"The     \nunrr" 


ORPHEUM 

O'Farrell  «&  Povrell 

} 

Irene    Rlenrdo,    "Whoa 
I*n  t;l  lace  1."      M  n  ssive 
P  rod  u  <'  t  i  on.    "Hello- 
Gooduyc."     A    JiiKurHnR 
Travesty.    Jean     Retlinl 

PANTAGES  (NEW) 
Market    at   Hyde 

} 

"The    MuNic   Mantel-*' 

UNION   SQUARE          1 
O'Farrell  nr.  Powell    J 

Vaudeville-Pictures 

Mission  nnd  22nd 

} 

Vaudeville-Pictures 

ON  THE 

DOWN 

SCREEN 

TOWN 

CALIFORNIA 
Market  at  4th 

} 

Slier  wood  k.    M  u  *•  i  col 

Program**.    "Blond*?    or 

Brunette.**   Greta 

X  Issen 

CAMEO 
Market  opp.  5th 

} 

"Take     It     From      He*>M 
Snt.    to    Wed.,    -I    Day* 

Reft  hut  Id  Denny,  1  inn- 
e  (ly-l)ra  ni  a.      "F  i  K 

Leaves,"    Wed.    to    Sat.* 

George     O'Brien,     olive 

Borden 

CASINO 

Bills  at  Mason 

I 
1 

"1  nehnstened  Woman,*' 
"The    BonrinB  Fnrlles.* 
Double     Bill.    Sat.,    .Inn 
--.    "Kikl."    Norma    Tnl- 
luadpre.    Sun.    nnd     '•Ion 

GRANADA 

Market  at  Jones  St. 

1 

i 

"Tlie    I'lieeriui    Fraud** 

ReKlnalil    Denny.    Kddii 

Peahotly    BetlirtiM 

IMPERIAL 
Market  bet.  etk-Tth 

} 

'     ll.'inur    Of     IVnui  :iin 

"Scarlet    Letter"   Kmlef 

ST.  FRANCIS 
Market  bet.  r.i li-cui 

I 
J 

"The   Kill   Brother," 
Hnrold   Lloyd 

WARFIELD 
Market  nr.  Taylor 

1 

"The    Show***   John    t.ll- 

liert.    Renee     Vdoref 

"Ml  Lilly's     Dresser," 

Stage  Vet 

January  22,   1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


HP  TOWN 


Al.ll  AMIIRA 

INeivl 

Polk  nnil  Green 


"Fig  Leaves,"  Sat.,  Jan. 
aa.   "So'»    imir   oiii 

M  ii  ii."  S  ii  ii..  W  .  1' . 
Field.  "Subway  Sadie," 
Mini.,  Tiles.,  Wed..  Dor- 
othy Miicknill.  "Gin'- 
olo."  Tliurs.  Fri.,  Ilml 
1,11   limine 


ttOl   VI. 
Polk  nr.  ral. 


"H  e  r  II  Ik  1*  I  R  h  I." 
I.iiur.-t  I, a  Plante,  Sat., 
Jan.  22,  "Other  Wo- 
men's HiiNhnnilN."  Sun., 
Monte  Utile  and  Marie 
Prevo-st.  "Sparrow  n," 
Mary  Piekford.  Moll., 
Tues.,    Wed. 


Martin  in  Louis  O.  Macloon's  comedy, 
which  has  more  fun  to  the  minute  than 
many-a  farce  we  have  seen  here.  It 
fairly  sparkles  with  wit  and  action, 
featuring  a  trio  of  married  women  who 
endeavor  to  teach  their  "stepping- 
out"  husbands  a  lesson  in  the  subtle 
art  of  flirting.  *  *  * 
President 

Those  who  have  seen  the  handsome 
Dale  Winter  in  her  role  of  "The  Little 
Spitfire,"  can  readily  account  for  the 
sustained  success  of  this  lively  comedy 
Bow  entering  upon  its  sixth  week  at  the 
Henry  Duffy  theater,  "The  President" 
on  McAllister  Street  near  Jones. 

Myron  C.  Fagin,  author  of  "The 
Little  Spitfire"  has  supplied  a  story 
combined  with  dialogue,  humor  and 
repartee.  The  duel  of  wits  between 
Marty  and  his  wife  "licit"  in  the  last 
act,  creates  continuous  laughter.  Earl 
Lee  and  Alice  Cooper  have  these  roles. 

Alice  Buchanan,  John  O'Hara  and 
Florence  Roberts  are  being  welcomed 
hack  to  the  President,  in  this  merry 
comedy.  *     *     * 

Alcazar 

Another   week   demanded   by    theater 

patrons  for  George  M.  Cohan's  play, 
"The  Home  Towners"  according  to 
the  box  office  of  the  Alcazar. 

Bristling  with  fun.  this  Earce-comed) 
keeps  up  a  pace  of  action,  merriment 
and  wheels  within  wheels  that  go  to 
make  up  the  plot.  Thomas  Chatterton 
and  Edward  B.  Cassid)  are  the  central 
figures  about  whom  the  comedy  revol- 
ves—with flashes  of  undercurrent  tra- 
gedies in  the  lives  of  the  characters. 

The  play  takes  a  slap  .11  small-town 
ideas,  provincial  manner  of  thinking 
and  the  measuring  of  all  people  by  vil- 
lage limitations.  It  is  a  subtle  mes- 
sage of  what  wrong  can  be  done  h\ 
those  who  think  in  little  grooves  and 
small  alleys. 

Don't  mis 


he  I  lomc  Towners 


Capitol 

"The  Prince  of  Hawaii,"  with  a  cast 
pf  75  native  Hawaiians  and  a  native  or- 
chestra is  being  played  at  the  Capitol 

theater  where  the  spectacular  operetta 
opened  an  engagement  last  week. 

Songs,  dances  and  groups  of  players 
in  music  of  the  haunting  island-  of  the 
are  part  :<\   the  attraction-. 


Columbia 

\\v  anticipated  so  much  with  the 
announcement  of  the  coining  of  the 
Mordkin  dancers  at  the  Columbia  the- 
ater and  we  were  re-paid  over  and  over 
again. 

Rubinstein's  "Souvenir  of  Roses" 
will  be  given  at  today's  matinee  with 
many  of  the  Mordkin  stars  appearing 
in  solo  and  ensemble  parts.  Tschai- 
kowskv's  "Nightingale"  is  also  sched- 
uled for  this  program  with  Mile.  Vera 
Nemtchinova  the  soloist. 

"Aziade,"  a  choreo-drama  by  Mik- 
hail Mordkin  with  a  musical  score  es- 
pecially composed  for  the  gorgeous 
choreographic  program  will  be  played 
for  the  dancers.  Mordkin,  later  in  the 
program,  appears  in  his  renowned 
"Bow  and  Arrow  Dance"  than  which 
none  can   yet  compare. 

San  Franciscans  have  been  particu- 
larly interested  and  enthused  over  the 
appearance  of  the  beautiful  Virginia 
Marvin  who  had  a  large  class  in  danc- 
ing here  and  across  the  Bay.  Miss 
Marvin  is  as  pretty  as  a  picture.  She 
(lances  with  joyous  grace  and  is  one  of 
the  principals  in  many  of  the  dances. 
In  one,  especially,  the  "Wanyka  Tany- 
ka"  or  Russian  Doll  dance,  Mile.  Mar- 
vin is  the  personification  of  charm  and 
and  artistry.  She  was  recalled  both 
during  the  San  Francisco  and  (  lakland 
appearance  at  the  conclusion  of  each 
of  her  duo  numbers. 

I'.e  sure  to   see   the   Mordkin   dancers 

it  may  be  a  long  time  before  they 
are  here  again,  and  you  will  have  an 
artistic  feast  and  a  vision  you  can  re- 
member for  many,  many  a  day. 


Orpheum 

The  (  Irpheitm  Theater  is  keeping  up 
its  pace  of  offering  shows  of  exception- 
al merit  and  the  coming  week,  begin- 
ning this  Saturda)  afternoon,  will  see 
another  big  bill  of  all-new  super-feat- 
ure   acts    including   "Hello-G l-l'.vc." 

a  revue  in   fifteen  scene-,   with  a   east  ol 

players  including  Irene  Ricardo,  Frank 
Hurst.    Eddie   Vogt,    Miss    Bunny    If. 

Bluch  I. and.. If.  'fin-  Pi  t  iatanos.  Miss 
\la\  Meyers,  Jean  Bedini  and  the  "Six 
Hello  Girls,"  produced  by  lean  Be- 
dini. 

Irene  Ricardo  is  t"  make  her  first 
appearance  here  in  San  Francisco  in 
quite  a  while  and  w  ill  have  a  skit  called 
"Whoa.  Pagliacci."  jean  Bedini,  one 
of  the  outstanding  comedians  and  pro- 
ducers on  the  vaudeville  stage  today. 
will  be  assisted  by  Bluch  Landolf  and 
Nan  in  "A  Juggling  Travesty." 

(  Hhers  on  the  new  program  will  be 
Harry  Fang  and  Bernice  Haley  in  a 
skit  called  "\\  ho  Is  Y,.Ur  Boss"  :  Frank 
Hurst  and  Eddie  N  aring  "Be- 

fore The  Bar";  The  Hi  Gantahos,  Am- 


elia, Adam  and  Marta,  the  darlings  of 
the  dance,  in  "Yesterday,  Today  and 
Tomorrow";  Myra  Fee,  a  dainty  young 
miss  in  "A  I  )e  Luxe  Volume  of  Song 

*  *     * 

Warfield 

John  Gilbert,  starring  in  "The 
Show"  a  Metro-Goldwyn-Mayer  pro- 
duction begins  an  engagement  Satur- 
day on  the  screen  at  the  Loew's  War- 
field  theater.  Rene  Adoree  and  Lionel 
Barrymore  are  principals  and  other  as- 
sisting stars  include:  Dorothy  Sebas- 
tian, Jules  Cowles,  Francis  Powers  and 
others. 

"The  Show"  was  directed  by  Tod 
Browning  and  presents  a  vivid  drama 
of  the  Budapest  underworld,  with  much 
action  laid  in  the  sideshow  of  a  circus, 
"The  Palace  of  Illusion"  with  its 
strange  freaks  of  Nature. 

The  Warfield  stage  presentation  will 
be  Fanchon  and  Marco's  idea,  "Mi- 
lady's Boudoir"  with  Arline  Langdon, 
Dorothy  Crooker,  Natalie  Harrison, 
Ada  Broadbent,  Valerie  Wade  and  Lu- 
cinda  Beatty  impersonating  articles  of 
the  boudoir  such  as  perfume  bottles, 
powder  puffs,  etc. 

*  *     * 
Pantages 

Who  does  not  love  a  circus?  Every 
one   who   has  red  corpuscles! 

So  those  who  visited  Pantages  this 
past  week  when  their  Indoor  Circus 
was  staged,  saw  again  the  fellows  who 
fascinated  us  in  our  youth — the  clowns, 
and  Pantages  had  a  host  of  them;  the 
elephants  —  and  there  were  Reed's 
Baby  Elephants,  the  youngest  group 
of  elephants  ever  appearing  in  one  act 

all  under  the  direction  of  their  comedy 
trainer.   Adele   Nelson 

1 1  'i.iiiiiui.'il  nn  Page  141 


NEW  ORLEANS' 

To  better  serve  cur  many  friends  and 
patrons  over '400,000.00  has  been 
expended  in  reconstruction  to 
maintain  this  famous  hostelry  as 

One  of  Americas  Leading  Hotels ; 

ACCOMMODATING  1000  GUESTS 

Lai^e  rooms  with  unusually  high 
ceilings  and  ^ood  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  for  perfect  comfort. 

Alfred  S .  Aimer  and  Ccitd. 

NEW    ORLEANS. LA. 
Sni  fir  JescripthT  fcUfr       Ticket  Offices  of 
llhutrdted  Mardi  Gnu       alilrdnsportatioil 
Program  for  the  asking  fines  in  lobb' 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  22,  1927 


the 


Lat- 
roses, 


Brilliant  Weddings 

THERE  have  been  many  brilliant  weddings  since 
coming  of  the  new  year  and  the  remainder  of  January 
and  most  of  February  bid  fair  to  equal,  if  not  eclipse,  the 
number  of  marriages  within  Society  s  realm. 

The  wedding  of  Miss  Simone  fuillard  and  Mr.  George 
Hotaling  was  notable  a  brilliant  affair  with  its  setting  ot 
unusual  attractions.  The  ceremony  took  place  Saturday. 
Tanuary  8.  in  the  ballroom  of  the  Hotel  San  Carlos  in 
Monterey,  on  the  roof  of  the  hotel  overlooking  the  beautiful 
Monterey  Bar. 

The  lo'ng  room  was  a  replica  of  an  Italian  garden 
tice  work,  garlanded  in  huge  poinsettias  and  white 
huo-e  vases  of  the  same  shades  of  red  and  white  outlined  the 
aisles,  from  which  were  strung  ribbon  streamer-  leading  up 
to  the  arch  at  the  end  of  the  room,  where  stood  the  marriage 
altar. 

Bridesmaids 

Miss  Virginia  Sullivan,  Mrs.  Alfred  Swmnerton.  .Miss 
Dorothy  Porter  and  Miss  Brunette  Giusti  were  the  bride's 
attendants.  They  wore  white  taffeta  bouffant  dresses  with 
red  satin  slipper's  and  carried  in  their  arms  shower  bou- 
quets of  red  roses  and  lilies  of  the  valley. 

Miss  Marcelle  Juillard,  a  slender  blonde,  was  the  maid-of- 
honor.  She  wore  a  gown  of  pale  green  and  silver  and  car- 
ried an  old-fashioned  nosegay.  Little  Jane  Swinnerton  was 
the  flower  girl.     Baltzer  Peterson  was  best  man. 

Bridal  Gown 

The  bride  was  gowned  in  heavy  white  satin  embroidered 
in  pearls.  She  wore  al  ong  tulle  veil  which  fell  from  her 
coiffure  to  the  length  of  many  yards,  trailing  in  graceful 
folds.  She  looked  the  picture  of  loveliness.  Orange  blos- 
soms were  worn  in  coronet  bands  across  her  forehead  and 
pearls  ornamented  her  gown.  She  was  given  away  by  her 
father,  Mr.  Jean  Juillard. 

Elaborate  Banquet 

An  elaborate  banquet  followed  the  wedding  ceremony, 
tables  having  been  set  for  the  bridal  party  beneath  a  gor- 
geously decorated  alcove.  A  mammoth  wedding  cake  or- 
namented the  table  center,  while  garlands  of  flowers  and 
tumbled-over  baskets  and  handsome  receptacles  held  the 
rare  blossoms,  which  were  part  of  the  picture  formed  about 
the  wedding  ceremony  and  its  festivities. 

Many  prominent  society  people  from  San  Francisco, 
Piedmont  and  the  other  bay  cities  were  among  the  guests 
which  included  distinguished  Californians  from  Monterey 
county,  the  peninsula  cities  and  many  from  other  parts  of 
the  State  as  well  as  immediate  members  of  both  well-known 
California  families. 

*     *     * 

Bon  Voyage 

Mrs.  Frederick  C.  Mills  was  hostess  at  a  handsomely 
appointed  bridge  luncheon  given  at  the  Fairmont  Hotel  on 
Saturday,  the  event  being  in  compliment  to  Mrs.  Charles 
B.   Piatt,  who  is  going  abroad   on   an  extended   tour  and, 


By  Antoinette  Arnold 

also,   in   honor  of  Mrs.    Edward   F.   Elkins 


SANTA  MARIA  INN 

Santa  Maria,  California 

On   the  Coast  Highway  Halfway   Between   San   Francisco   and   Lot  Aniele* 

An   Inn  of  Unuioal   Excellence 

IFire  or  vrtta  for  reservation*  on  your  next  trip  tmitk 


f    Xew   York. 

a  visitor  in  this  city. 

Pink  roses  and  fresias  were  combined  in  the  table  decora- 
tions.    Sixteen  guests  were  invited  to  the  luncheon.    Cards 

were  played  during  the  afternoon. 


From  Chico 

Mrs.  Jerome  D.  Peters  of  Chico  has 
weeks  at  the  Fairmont  Hotel. 


been  spending  a  few- 


Sacramento  Visitors 

Mr.  and  Mrs.  Fred  Kiesel  of  Sacramento  spent  a  few 
days  at  the  Fairmont  Hotel  this  week,  where  they  were 
greeted  by  many  friends.     Mr.  Kiesel  is  a  prominent  banker 

of  the  Capitol  City. 

*  *     * 

From  Denver 

Mrs.  Cora  Costello  of  Denver  is  at  the  Fairmont  Hotel 
where  she  is  to  remain  for  a  few  weeks.  Mrs.  Costello 
makes  yearly  visits  to  California  and  always  pays  a  visit 
to  San  Francisco  where  a  large  circle  of  friends  await  her 
coining.  *     *     * 

Chicago  Guests 

Mr.  and  Mrs.  R.  ( ',.  Henning  of  Chicago  have  been  visit- 
ing San  Francisco  and  have  been  making  their  temporary 
home  at  the  Fairmont   Hotel. 

*  *     * 

The  annual  luncheon  of  Corona  Junior  Auxilliary,  for 
the  installation  of  the  club's  newly  elected  officers,  was 
held  on  Saturday  afternoon,  in  Drury  Lane,  Hotel  Whit- 
comb.  Luncheon  was  followed  by  cards  in  the  Roof  Gar- 
den. The  new  officers  are  Mr-.  II.  C.  Brown,  11.  R.  Kip- 
pert,  Mrs.  Robert  Christie,  Miss  Beatrice  Hoyen,  and  Mrs. 
E.  R.  Kaufman.  (  Ither  guests  who  attended  the  luncheon 
included  Mesdames  C.  B.  Ahl,  A.  C.  Brown.  F.  C.  Cooper, 
W.  J.  Davis.  Jean  Christie,  A.  J.  Cooke.  F.  W.  Fliltner, 
M.  R.  Knoph.  Stella  Jones,  Kloise  lloffmeyer,  William 
Mason,  E.  B.  Stone.  A.  Tellefson,  Joana  Yeater,  T.  Wolff 
and  Misses  Ina  Andrews.  Marguerite  Brandlein,  Jean 
Dickie.  Julia   Geary,  Shirley  Gray.  Shirley   Harris.  Miriam 

Linnell,  Betty  Riddell,  Grace   Lindauer. 

*  *     * 

(  >n  Friday  afternoon,  the  Utile  Dulce  Club  held  its 
regular  monthly  meeting  in  the  Roof  Garden  of  the  Hotel 
Whitcomb.  Mrs.  J.  Milton  Holmes,  vice  president  of  the 
club,  presided  over  the  meeting,  which  was  given  over  to 
a  few  details  of  business  and  was  then  adjourned  in  mem- 
mory  of  the  late  Dr.  Abel  W.  Johnson,  husband  of  Mrs. 
Johnson,  president  of  the  club.  The  newly  elected  officers 
of  the  club  are  Mrs.  Abel  W.  John -on,  Mrs.  Milton  Holmes, 
Mrs.  Z.  (  ).   Waters  and  Mrs. Walter  Matson. 

*  *     * 

Lovely  Bride 

One  of  the  prettiest  weddings  of  the  present  season  took 
place  in  the  gold  ballroom  of  the  Fairmont  Hotel  on  the 
evening  of  January  16,  when  Miss  Beryl  Lenore  Silberstein 
became  the  bride  of  Mr.  Arthur  Harry  I.icht. 


COLONIAL  HOTEL 

850  Bunfa    Street.   Bet-ween  Powell  and   Stockton,   San   Franoiaoo 

Telephone  Sutter  3560 
HOWARD  T.  BLETHEN,  Proprietor 


fcnuary  22,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


HOTEL    CANTERBURY 

750  Sutter  Street 

San  Francisco's  Finest 
Family  Hotel 

250    Rooms 
Rates:   From  $2.50  per  day 


The  bride  was  a  picture  in  her  gown  of  ele- 
gant white  satin  and  lace,  the  insets  of  lace 
King  embelished  with  rows  of  pearls  intricate- 
ly placed  so  that  the  satin  was  enhanced  in 
beauty  by  the  rare  lace  of  filmy  quality  and  de- 
sign. A  long  veil  fell  from  her  coiffure,  trailing 
in  lengths  with  rose  point  lace  edging  the  tulle, 
while  orange  blossoms  fell  in  dainty  clusters 
upon  the  veil.  She  carried  a  bouquet  of  lilies 
of  the  valley  and  gardenias  with  a  lace  edging 
held  against  the  bridal  gown. 

Rabbi  Newman  performed  the  marriage  cer- 
emony which  took  place  beneath  a  bower  of 
roses  and  smilax  in  the  center  of  the  Fairmont 
ballroom.  An  arched  pathway  with  tall  vases 
holding  pink  sweet  peas  and  gardenias  led  to 
the  marriage  altar,  with  its  cluster  of  tall 
candles  on  either  side  from  which  fell  festoons 
of  mses. 

Mrs.  Lillian  Davidson  was  the  matron  of 
honor.  Miss  Shirley  Silberstein  was  the  maid 
of  honor  and  there  were  eight  bridesmaids 
completing  the  beautiful  vision  of  the  youth- 
ful bridal  party.  They  all  wore  bouffant  gowns 
of  taffeta  and  billows  of  fluffy  tulle. 

Miss  Alma  Slyvia  Jacobs  wore  an  exquisite  pink  gown 
shading-  from  the  palest  pink  to  the  pastels  and  then  to  the 
coral  colors.  She  carried  a  shower  of  pink  roses,  and  wore 
a  large  pink  rose  in  her  hair.  All  of  the  bridesmaids  were 
dressed  alike,  their  gowns  differing  only  in  the  colors  of 
soft  pastel  shadings.  The  other  bridesmaids  were:  Frances 
Bodke,  Lucille  Rhinestein,  Marjory  Mensor,  Linette  Ser- 
enski,  Marian  Harris,  Miriam  Davidson  and  Frances  David- 
son. 

Mr.  Louis  T.icht  was  best  man. 

Dr.  Albert  M.  Jacobs,  Messrs.  Dave  Hirsch,  Samuel 
Wacksman,  Irwin  Kaufman,  Leonard  Melzer,  Lawrence 
Silberstein,    Edward    Licht   were   the   ushers. 

The   bride   is   the   daughter  of    Mr.   and    Mrs.     \be   Silbcr- 

tein.     She  was  graduated  from   Miss   Hamlin's  School  and 

Iter  attended  the   University   of   California.     The  groom 

is   the   son    of    Mr.    Samuel    Licht.      They    will    make   their 

home  in  t  lakland,  where  Mr.  Licht  is  established  in  business 

Handsome  Gown 

Mrs.  leiinie  facobs  was  one  of  the  must  admired  of  the 
bride's  relatives,  in  her  handsome  gown  oi  black  lace 
trimmed  in  sequins. 

Mrs.  Lillian  Davidson  wore  .1  lovelj  gown  of  -"it  pastel 
shades.  Mrs.  Abe  Silberstein,  mother  oi  the  bride,  was  in 
an  elegant  yellow    and  sequin  gown. 

An  elaborate  banquet  followed  the  wedding  attended  by 
main  relatives  and  friends.  The  eastern  end  of  the  gold 
ballroom  was  set  with  small  tables  profusely  decorated  with 
flowers   and    bridal   tokens, 


Weatherwax  Ball  Most 
Brilliant  Society  Event 

The  red  and  white  ball  given  h\  Mr.  and  Mr-.  Clifford 
Weatherwax  it  the  I'.urlingamc  Country  Club  last  Satur- 
da\  night  is  still  being  discussed  in  Society  as  one  of  the 
Cost  brilliant  society  events  since  the  last  Weatherwax 
hall. 

Everything  about  the  ball  was  registered  in  red  and 
white.  The  invitation-,  to  begin  with,  were  of  the  colors 
named.  The  decorations  were  of  red  and  white.  In  the 
conn  oi  the  Country  Club  at  Burlingame  were  hung  yards 
of  white  chiffon  as  a  background  for  the  radiant  red.  Hun- 
dred- of  white  ami  red  balloons  were  suspended  from  the 
ceiling  and  afterward-  set  free  to  accentuate  the  tone  ot 
the  societx   event. 


Porch  Done  in  Red 

The  veranda  of  the  club  house  was  decor- 
ated in  brilliant  red.  The  supper  room  was 
in  red,  the  banquet  tables  covered  with  silver 
cloth  and  baskets  of  red  flowers  in  the  center 
of  the  table.  Even  the  refreshments  carried 
out  the  red  and  white  idea,  with  many  novel- 
ties introduced. 
Ravishing  Gowns 

Mrs.  Clifford  Weatherwax,  the  hostess, 
greeted  the  guests  at  the  red-and-white  ball 
dressed  in  a  French  court  costume  of  radiant 
red.  She  wore  a  gorgeous  white  wig.  Mr. 
Weatherwax  was  in  a  Cossack  costume  of 
white,  with  white  boots  and  a  tall  Cossack  cap 
of  white  fur. 

Miss  Helen  Crocker  was  in  a  flame-colored 
costume,  made  of  chiffon.  Her  head  dress 
was  of  red  and  silver. 

Mrs.  Tobin  Clark  wore  an  elegant  Persian 
costume  of  white  with  a  stunning  pearl  head- 
dress. 

Miss  Alice  Hagar  wore  a  ravishingly  at- 
tractive silver  dress  topped  by  a  fetching  red 
hat. 

Mrs.  Roy  Pike  selected  for  her  gown  a  Venetian  court 
dress  with  immense  hoopskirts  of  red  taffeta.  Her  hat  was 
a  tricorn  of  flaming  red,  draped  with  a  veil  of  gold  and  she 
wore  a  wig  of  the  same  shade. 

Goldfish  Gown 

Mrs.  Nion  Tucker  had  on  a  most  original  gown  made  to 
represent  a  gold  fish.  Mr.  Tucker  wore  a  robe  representing 
111  design  a  large  red  dragon.  Their  costumes  were  de- 
clared two  of  the  most  original. 

Miss  Mary  Tobin  wore  a  folly  costume  of  red  made  with 
lull  fluffy  skirts  adorned  with  silver  trimmings.  Her  cap 
was  of  silver. 

Miss  Virginia  Patricia  Tobin  had  on  a  gown  of  the  va- 
quero  style,  with  which  she  wore  red  chaps,  a  red  and 
white  striped  shirt,  a  red  silk  kerchief  around  her  neck,  and 

a  si  tmbrero. 

Mrs.  Crocker's   Gown 

Mrs.  Templeton  Crocker's  costume  was  of  white  satin 
with    full    ruffles   edged    with    tulle.      Her   hat    was   of   red 

-at  in. 

Mi--   Inez   Meiia  impersonated  little   \lei\   Riding   Hood, 

with  a  red  satin  cape  and  hood.     She  carried  a  white  basket. 

Mrs.  Richard  McCreery  wore  a  Russian  skating  costume. 


Guatemala  Visitors 

Interesting  visitors  from  afar  now  spending  some  time 
in  this  city  include  \\  .  von  Ixuhlmann,  German  Minister  to 
.ill  the  Central  American  countries;  who.  with  Mrs.  Kuhl- 
mann. arrived  here  this  past  week,  making  their  home  af 
the  Fairmont  Hotel  for  the  present.  They  plan  to  remain 
Or  about  a  month  before  proceeding  to  their  home  in 
Guatamala  City  by  wax   of  Mexico. 

*     *     * 
Burlingame  Set 

Mr.  and  Mrs.  Robert  Hays  Smith  gave  a  dinner  party 
last  week  at  their  home  in  Burlingame.  Their  guests  were 
5.  and  Mesdames  Richard  McCreery.  Ross  \mblcr 
Curran,  Laurence  I.  Scott,  lane  Dunn  Dutton,  Templeton 
Crocker,  Frederick  McN'ear.  Captain  and  Mrs.  Edward  Mc- 
Caulev  and  the  Messrs.  Paul  Fagan  and  Frederick  Till- 
man. 

(Continued  on   Page   17 1 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  22,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennington 

Radio  "Nuts" 

JUST  what  can  or  cannot  be  done 
with  a  receiving-  set  is  the  stum- 
bling- block  in  the  way  of  a  proper  un- 
derstanding on  the  part  of  the  layman. 
His  judgment  is  handicapped  by  the 
numerous  remarkable  things  he  bears 
and  his  imagination,  in  many  cases, 
causes  call  letters  of  a  local  broadcast 
station  to  sound  like  a  transmitter  a 
thousand  miles  away. 

When  people  fall  for  the  wiles  of 
radio,  they  as  a  rule  fall  bard  and  over- 
night. Truthful  and  law  abiding  cit- 
izens become  confirmed  radio  nuts.  Not 
that  there  happens  to  be  any  serious  ill 
effects  from  contracting-  radioitis,  but 
in  a  man's  confirmation  to  the  realms 
of  becoming  a  DX  hunter  it  causes 
many  a  one  to  let  bis  imagination  get 
the  better  of  bis  integrity  in  telling  of 
his  exploits  of  the  air. 

Of  course,  distant  reception  is  ob- 
tainable, but  there  really  is  a  limit  to 
what  a  man  can  receive  in  one  evening. 
\\  e  know  a  man  who  is  very  boastful 
of  the  capabilities  of  his  receiver  and 
bis  wonderful  tales  of  reception  are 
worth  repeating.  "On  New  Year's  .lay 
he  did  not  bother  with  a  local  station 
for  the  reception  of  the  football  game 
at  Pasadena,  but  tuned  in  on  a  Chicago  . 
station  direct  and  enjoyed  the  entire 
"anie„ witn  C1'ystal  clearness  in  day- 
light." That  is  what  we  would  term 
reception  of  the  highest  order,  were  it 
possible.  In  fact,  we  had  to  listen  to 
him  and  this  particular  set  must  be  a 
wonder!  as  for  selectivity,  no  two  sta- 
tions have  ever  been  known  to  over- 
lap, and  we  all  know  how  easilv  dis- 
tance is  brought  in  with  local  on  !  How- 
ever, we  do  not  vouch  for  this  story, 
but  our  one  ambition  is  to  hear  that 
receiver ! 


There  is  another  set  owner,  one  who 
has  recently  acquired  a  set  of  the  five 
tube  variety,  who  took  his  purchase  to 
the  San  Joaquin  valley  for  a  vacation 
and  bis  reports  are  undoubtedly  re- 
markable. He  bad  Chicago  every  eve- 
ning and  not  once  during  his  two  weeks 
stay  did  he  hear  a  broadcast  station 
from  San  Francisco.  We  fail  to  under- 
stand this  situation  unless  this  particu- 
lar set  is  a  long  distance  receiver  and 
will  not  reproduce  any  station  closer 
than  500  miles. 

And  then  confirmed  radio  nuts  won- 
der why  they  are  avoided  by  the  aver- 
age set  owner. — Is  there  a  reason? 


A  New  Type  "A"  Power  Unit 

A  new  device  called  the  Westing- 
house  "A"  Autopower  is  now  avail- 
able for  the  consumer.  It  comprises  a 
storage  battery,  a  trickle  charger  and  a 
switch  in  one  unit,  which  provides  a  de- 
pendable source  of  "A"  power  from  the 
lighting  circuit. 

The  feature  of  this  device  is  a  new 
type  of  rectifier,  or  trickle  charger, 
which  is  the  only  kind  that  does  not 
require  replacement  of  rectifying  units. 
There  is  absolutely  nothing  to  wear 
out  or  replace  in  this  trickle  charger 
and  it  has  no  solid  nor  liquid  electro- 
lyte. It  operates  by  means  of  an  elec- 
tron discbarge  between  a  copper  plate 
and  an  oxide  formed  on  the  surface  of 
the  plate.  There  is  no  depreciation  and 
the  life  is  unlimited. 

The  rectifying  element  consists  of 
sixteen  copper  discs  1/16  in.  thick  and 
l'j  in.  in  diameter,  mounted  on  ma- 
chine bobs  with  necessary  connectors. 
This  rectifying  element  is  fed  from  a 
small  transformer  with  an  insulated 
secondary,  which  prevents  any  pos- 
sibility of  a  circuit  being  established 
from  the  lighting  circuit  through  the 
receiving  tubes  to  ground  with  a  result- 
ing tube  burn-out. 

A  small  eight-contact  double-throw 
toggle  switch  is  used  to  control  the 
Autopower  unit,  and  a  slight  change  in 
the  wiring  of  this  switch  will  permit 
the  use  of  the  unit  in  conjunction  with 
an  automatic  control  switch  such  as  is 
used  for  controlling-  both  a  trickle 
charger  and  a  B-eliminator  from  the 
battery  switch  on  the  receiving  set. 

The  charging  ,-ate  can  be  varied  from 

1/10  ampere   to    TS    ampere    with    two 

intermediate  steps  by  simply  changing 

the    position    of    connecting    links'  be- 

(Continued  on  Page  14) 


Radio  Program 
for  Next  Week 

KPO— HALE    BROS.   AND  THE   CHRON- 
ICLE, SAN    FRANCISCO — 428.3 
Sunday,  January   ^:t 

9:45  to  10:45  a.  m. — Undenominational  and 
non-sectarian    church   service. 

lft:45    a.    in. —  Weather    forecast. 

2:40  to  4:15  p.  m. — Concert  of  the  S:in  Fran- 
cisco Symphony  Orchestra  under  the  direc- 
tion oi  Alfred  Hertz,  broadcast  bv  KPO. 
KGO   and    KFI. 

6:00  to  6:30  p.  m. — States  Restaurant  Orches- 
tra, 

6:30  p.  m. — General   information. 

6:35  to  8:35  p.  m. — Palace  Hotel  Conceit  Or- 
cht-st  pa. 

8:35  to  10:1111  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

1":""  to  12:00  p.  m.— John  Wolohan  and  his 
Ca  I  [fornians. 

Monday,  January  24 

6:45,  7:16.   7:45  a.  m. — Dally  Health  Drill. 

10:30    a.    m. — Weather   forecast. 

10:45    a.    m. — Home   Service   Talk. 

12:00   noon — Tittle  signals.  Scripture   reading 

1:00  to  2:00  p.  m. — Fairmont  Hot,]  Concerl 
Orchestra. 

3:30  to  5:30  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30  to  6:15  p.  m. — Children's  hour. 

6:15   to  6:30  p.   m. — Stock   market  quotations. 

6:30  to  7;iiii  p.  in. — Shil.-s  Restaurant  Drohes. 
tra. 

7:00  to  7:30  p.  m. — Fairmont  Hotel  Concert 
*  irchestra. 

7:30    to    8:00    p.    m. — DX. 

8:00  to  s:ln  i>.  in. — Chamber  of  Commerce  talk 

8:10  to  8:25  p.  m. — Book  revii  ws  by  Harold 
-\.   Small. 

k:2.".    to    9:00    p.    m. — Brian,,    lesson    No.    13 

»:v»  to   10:00  p.   m.— Studio   program. 

1":""   to    11:00    p.    in. — Billy    Long's  Cablrlana 

11:""  to  12:""  i..  m.— KPO  Variety  Hour.  p. in- 
uring    KI'M's     well     known     artists. 

Tuesday.  January  -3 

6:45,  7:15.  7:45  a.  m. — Dally  Health  Drill. 

10:30  a.  m. — Weather  forecast. 

10:15   a.    m. — Cooking    hints   and    recipes. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00  to  2:00  p.  m.— Fairmont  Hotel  Concert 
Orchestra. 

3:30  to  5-30  p.  m, — Palace  Hotel  Concert  Or- 
chestra. 

5:30  to  6:15  p.  m.— Children's  Hour 

i.:l.i   to   6  :;.i   ,,    ,„._s k    market   quotations. 

6:30  to  7:00  p.  m.— States  Restaurant  Orches- 
tra. 

7:™  !°  l:VL  p-  m-~ Fairmont  Hotel  Orchestra. 
7:30   to   8:00   p.   m. — DX. 

*■""    to    :>:<><>    p.    in.— -r. i:i    Wi op   Hour." 

: i"    10:00   p.   in.— studio  program 

10:00  to  11:00  p.  m. — Palace  Hotel  Dance  Or- 
chestra. 
11:00   to  12:00  p.  in.—  Billy   Long's  Cablrlana 

Widnesdny.  January  ^c 

6:45,  7:16,   7: 15  a.  m.-   Dailj    Health    Drill. 

10.30    a.    111.  —  V\  eather    for, •rust. 

10:45    a.    m. — Home   Service    Talk 

12:00  noon— Time  signals  and  Scripture  read- 

1:00  to  2:00  p.  m.— Fairmont  Hotel  Concert 
orchestra. 

3:3ft  to  5:3ft  p.  m.— Palace  Hotel  Concert  Or- 
chestra. 

5:30  to  6:15  p.  m. — Children's  hour 

V.\l  '.^  K"."'  m— Stock   ma-ket  quotations. 

6.30  to  7:00  p.  m.— States  Restaurant  Or- 
chestra. 

7:00  to  7:30  p.  in.— Fairmont  Hotel  Concert 
Orchestra, 

7:3ft  to   S:ftft  p.   m.— DX 

S-nn  !°  VH°,J-  m— Atwater  Kent  Artists. 

I  "0    lo    in ii.— Studio   program 

10:00  to  liino  p.  m.— States  Restaurant  Or, 
chestra. 

II  ""   to   i2:iui  p.   m.— John   Wolohan  and    ins 

'   :i  1 1 1  'il  II  la  iis. 

ThurMdny,  .1 iary   '17 

5n4.in7:1S'   7:i5  «■«">— Daily  Health   Drill. 

10.30  a.  m. — Weather  forecast. 

10:45    a.    in. — cooking   hints   and    recipes 


January   22,   1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


11 


12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00  to  2:00  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

3:^0  to  5:30  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30   to  6:15  p.  m. — Children's  hour. 

U:15    to    0:30    p.    m. — Stock    market   quotations. 

0:30  to  7:00  p.  m. — States  Restaurant  Orches- 
tra. 

7:00  to  7:30  p,  m. — Fairmont  Hotel  Concert 
Orchestra. 

7:30  to  8:00  p.  m. — DX. 

8:00    to  10:00  p.  m. — Studio  program. 

I!i:ii0  to  11:00  p.  m. — Palace  Hotel  Dance  Or- 
chestra. 

ll:ii(i  to  12:00  p.  m. — John  Wolohan  and  his 
Californians. 

Friday,  January  28 

ti:45,   7:15,    7:45   a.   m.— Daily  Health  Drill. 

10:30  a.  m. — U.  S.  weather  forecast. 

10:35    a.    m. — Fashion    Talk. 

10:45    a.    m. — Home    Service    Talk. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

12:45   p.   m. — Talk  from  Commonwealth   Club. 

1:30  to  2:00  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

3:30  to  5:30  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30  to  6:15  p.   m. — Children's  hour. 

G:15   to  6:30  p.   m. — Stock   market  quotations. 

li:30  to  7:20  p.  m. — States  Restaurant  orches- 
tra. 

K20    to  7:30  p,  m. — "Sports  on   the  air." 

BO    to    8:00    p.    m. — DX. 
mi    to    10:00    p.    m. — Walter    KrausgriU's   Or- 
chestra. 

10:00  to  11:00  p.  m. — States  Restaurant  Or- 
chestra. 

11:imi  to  12:00  p.  m. — John  Wolohan  and  his 
Californians. 

Saturday,    January    -<:. 

6:45,   7:15/7:45  a.   m.— Daily  Health   Drill. 

10:30  a.  m. — U.  S.  weather  forecast. 

iii:ifi    a,    in. — Cooking    hints   and    recipes, 

12:00  noon — Time  signals  and  Scripture  read- 
ng. 

1:00  to  2:00  p.  in, — Fairmont  H«>u-i  Concert 
Orchestra. 

3:3o   to  r.:r,o  p.   m. — Palace  Hotel   C >ert  Or- 

chest  ra. 

(l :  I  5  to  6:30  p.  m. — Stock  market  quotations. 
30  to  7:30  p,  m, — States  Restaurant  Orches- 
tra, 

7:30    to    8:00    p.    m. — DX. 

■00  to  9:00  p,  in. — Simultaneous  broadcast 
lc\     K  l'i  i  and    KFI. 

:on  to  10:00  p.  m.— Palace  Hotel  Dance  Or- 
chestra. 

i to  11:00   p.  m. — Walter   KrausgriU's  Or- 

chest  ra. 


KJBS— JULIUS   BRUNTON   &   SONS  CO., 
SAN    FRANCISCO— 220 
Daily    Except   Sunday 

:):imi   iii    11:30   a.    m. — Vocal   and    Instrumental 

Selections. 
$00    in    4:00    p.    m, — Vocal    and    Instrumental 

Seled  ions. 


KGTT— GLAD   TIDINGS    TEMPLE,    SAN 
FRANCISCO— 207 

Sunday,    Janunrj    -:t 

I  B0  to  S:u(P  p.  m.— Sundaa    school. 
3:oii  to  5:00   p.   m.— Temple  service 
8:00    to    10:00    p.    in- — livening    servl 
Monday.  Januarj    -4 

i  '  ::u    i,,    i;oo    n     in  — Dailj    Scripture   reading. 

'l'iK'siln>  .    .In  mi  a  i  ■>     -."i 

i'    10    to    1:00    p,    m--   Dally   Scripture   reading. 

s  (in    to    10  00    p.    hi    -Studio    progi  am. 

\\  t  iioi'siiiiy.   January    26 

l  j  30    to    1:00    p     in  —Dally   Scripture   reading. 

2:30  to  4:00  p.   in  -    l  "ivine   hei  Ice. 

B  :00    to    i i    p.    m. — Studio    program, 

ThurHdtiy,   Jnnnnn    -T 

I  I     i'    to    1    no    p.    ni,  —  l>aily    Scripture    reading. 

I'*rhla>  .    .1  :i  ii  it ii  r  >     *J^> 

i       n     ii   l  Scripture   reading. 

I  00    to    10  00    1 1  ..  ram. 

3:0n  to    t  00   p.  m.— Sunshine   hour. 

Nil  iiioini .   January    20 

12:30    to    i  on   p.    in. — Daily   Scripture   reading, 


KGO— GENERAL  ELECTRIC  CO., 
OAKLAND— 361 
Bund  ii)  .    Jnnuai  >     -:t 

11  'in    :i      in — Trinity    Kpiscnpal    rhurcl 
San    Francl 
to.  —  San    i  5j  mphony  Orches- 

. 
tn's    Symphony    On 


7:30  ii.   m. — Weather  bureau  report. 

<  :::."i  ]>.  m. — Trinity  Episcopal  Church  ser- 
vice,    San    Francisco. 

9:00  to  10:00  p.  m. — Bern's  Symphony  Orches- 
tra. 

Monday,  January  114 

1:30   p.    m. — N.    Y.    Stock    reports. 

1:37   p.    m. —  S.   F.   Stock    reports. 

1:42    p.    m. — Weather    Bureau    reports. 

3:00  to  4:00  p.  m. — Hotel  Leamington  Concert. 

*:00    to    5:00    p,    m. — California   Federation   of 

Women's    Clubs. 
5:30   to   6:00   p.   m.— KGO   Kiddies'   Klub. 
(>:00    to   6:55   p.   m. — Bern's  Little   Symphony. 
6:55    p.    m. — News    items. 
7:03    p.    m. — Weather   Bureau   report. 
7:06   p.   m.— S.   F.   Produce,  Grain,   Cotton,   and 

Metals. 
7:14  p.  m. — N.  Y.  Stock  reports  (closing). 
7:21  p.  m. — S.  F.  Stock  reports   (closing-). 

Tuesday,    January    1!5 

1:30   p.    m. — N.    Y.   Stock   reports. 

1:37  p.  m. — S.   F.  Stock  reports. 

1:42    p.    m. — Weather   Bureau    reports. 

3:00  to  4:00  p.  m. — Hotel  Leamington  Concert. 

4:00   p.   m. — Housekeeper's  chat. 

5:00    p.    m. — '"Mental    Measurements,"    lecture. 

6:00    to   6:55   p.   m. — Bern's  Little   Symphony. 

6:55   p.   m. — News   items. 

T:03    p.    m. — Weather   Bureau   report. 

7:06   p.   m. — S.   F.   Produce,   Grain,   Cutton,   and 

Metals. 
7:14   p.    m. — N.   Y.  Stock  reports   (closing). 
7:21  p.  m. — S.  F.  Stock  reports   (closing). 
8:00     to    9:00    p.    m. — (Oakland    Studio)     "The 

Pilgrims." 
9:00    p.    m. — "Chats   About  New   Books." 

Wdliicsiliiy,    January    -i; 

1:30    p.    m. — N.    Y.    Stock    reports. 

1:37  p.  m. — S.  F.  Stock  reports. 

3:42    p.    m. — Weather  Bureau   reports. 

8:00  to   i:00  p.  m, — Hotel  Leamington  concert, 
i  ;00    p.    in.  —  1 1  ousekeeper's  chat. 

5:30  p.  m. — '"For  instance,"  by  General  Jack- 
son. 

G  on    to   0:55   p.    m: — Bern's  Little    Symphony. 

6:55   p.   m. — News   items. 

7:03    p.    m. — Weather    Bureau    report. 

i  p.  m.— s.    K.  Produce,  Grain,  Cotton,  and 

Metal  a. 

7:11   p.  m, — X.  Y.  stock  reports   (closing"), 

7:21    p.   m. — -S.   F.   Stock  reports   (closing). 

8:00    p.    m.— is.    F,    Studio)     Farm    Program 

8:10  p,  in. —  (Series)  "The  Cattle  Industry  on 
the  Pacific  I  toast." 

8:20  p.  m. — An  interview  with  the  Agricul- 
tural  Economist. 

B  80   p.   m. — W.i  >. W.Male  Trio. 

9  10  p.  in, — Address,  "The  King  of  Nuts — the 
Walnut." 

i I  p.  m. — W.  O.   W.  Wale  Trio. 

Thursday,    January     '27 

1:30  p.  m. — N.   Y.  Stocks. 

i      ,    p.   m. — S.   F.   Stocks. 

i   12    p.    m.- — Wea ther. 

3  mi  I,,    i  nit  pin     -Hotel  Leaml  tig  I  on  concert. 

i  mi   p    in.— i hois,  i.i  .  p.  i  -    chat. 

; 8  "ii  p.  m. — George  W.  Ludlow,  "Friend 

to   Boys." 

5  p.  m. — Bern's  Little  Symphony. 
m.— News. 
7:03  p.   m. — Weather. 

p    in. — S.    F.    Produce,  Grain.   Cotton,   and 
Metals. 
7:14    p.    ni. — X.    Y.   Stocks   (closing). 
7:81    p.    m.— s.    i-\   9 took s    (closing). 
8:00  i"  '.'::'."  p.  m      Concert  by  Aahmes  Temple 
Shriii-     Band,    Herman    Trutner,    l< 

Phil  pot's   midship- 
men. 

I'ridn>.    January     Js 

11:10    :i     m.— Prudence    Penny,    Homem 

T:ilk. 

1  SO  v    m. — Hf,    Y.  Stock  reports. 

1:87  p.  m. — S    F.  Stock  reports. 

l:4j   p    ni — Weather  Bureau  reports. 

3:00  to  -Hotel  Leamington  Concert 

in — Housekeeper's  .-hut. 
6:00    to   6:66    p.    m  Ittle   Symphony. 

I  :.;.   p    m — N.  «  s  items. 

p,    m.— Weather  Bureau   rep 
-  ,,,;    p     „, — s     l\    IT. i. Ilk-.,    Grain.    Cotton,    and 

Met 
;  ii   p    m — .\    y.  Stock   reports  (closing). 
7:jj   ,,    ,„_ — s.  F.  Stock  reports  (closing). 

s  00  to   \>  .hi   p    m  idlo)    Program. 

Nnliinlay.    Jnnujirj     M 

11:80  p    m. — U.  S.  Weather  Bureau  report. 
■ 
p    m. — S    F    Stocks. 

_   ■•■    • 
■hat. 
w  .  ekU     s:    r«     1:'  '  "  "  ■'"    ''>'    A1 
,>    m. — Program    from   the 

I  Gunsendorfer  s 


hoteil  Mark  Hoipkihs 

San  Francmco  's  smartest  rendezvous .  . . 
where  Cddle  Harkness  and  his  Orchestra  have 
won  the  hearts  of  the  city 's  smart  set! 


TEA  'DANS ANT.  Monday  and  Saturday 
Afternoons,  four  'til  six,  One  Dollar. 

CONCERT  TEA  *  Tucs.,  Wed..  Thur.,  Fri. 
Afternoons,  four  'til  six,  Fifty  Cents. 

^D/NNER^INCE  *Nightiy(exccptSun.) 
seven  til  nine.  Table  d'Hote,  Two-fifty. 
No  Couvert  for  Dinner  GueSts. 

SUPPER'DANCE  ,  Nightly  (except  Sun.) 
nine  'til  one.  Couvert  Fifty  Cents;  Satur- 
day. Couvert  One  Dollar. 

Cuisine  by  ViSor 


Jollozv  the 

Qolden  cRoad 

to  Health! 


Tune  in  on  KPO  every 
morning  at  6:45  -  7:15  or 
7:45  for  the  daily  Golden 
Road  to  Health  Exercises. 

These  exercises  are  given  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California;  for  22  years  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  quality 
in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  22,   V_>27 


Radio  Program  for  Next  Week 


KLX— OAKLAND  TRIBUNE,  OAK- 
LAND—509 
Monday,  January  24 

7:00    to    7:30   p.    m. — News    Broadcast. 

8:00  to  9:00  p.  m. — Studio  program. 

y:00    to    10:00    p.    m. — Weekly    meeting    Lake 

Merritt    Ducks. 
'I' lies  day.    January    115 
!T:00  to  7:30  p.  m. — News  broadcast. 

Wednesday,    January    -0 

6:30  10  7:00  p.  m. — Athens  Athletic  club  or- 
chestra. 

7:00    to   7:30   p.   m. — News   broadcast. 

8:00    to   9:00    p.    m. — Educational   Program. 

9:00   to  10:00   p.   m.^Special  program. 

Thursday,    January    27 

7:00  to  7:30  p.   m. — News  broadcast. 

Friday,  January  2S 

7:00  to  7:30  p.  m. — News  broadcast. 

8:00    to    9:45    p.    m. — Program. 

9:45  to  10:30  p.  m. — Athens  Athletic  Club  Or- 
chestra, 

Saturday.   January  2I> 

7:00   to  7:30  p.  m. — News  broadcast. 


KFUS—  GOSPEL  RADIO,  OAKLAND— 256 
Sunday.    January    23 

9:00  a.  m. — International  Sunday  School  Les- 
son. 

11:00    to    12:00    noon — Church    services. 

Monday,  January  24 

10:00  a.   m. — The  hour  of  Christian  Ministry. 

Wednesday.    January    2U 

10:00   a.    m. — The   hour   of   Christian   Ministry. 

S:00    p.    m. — Sacred    songs. 

Thursday.    January    27 

3:00  to  4:00  p.  m. — Sacred  variety  program. 

Friday,  January  2S 

10:00   a.   m. — The   hour   of   Christian   ministry. 

2:00  to  3:00  p.  m. — Women's  Bible  Study  Hour. 

8:00  p.  m. — Telephone  or  write  in  your  health 
questions  and  they  will  be  informally  dis- 
cussed. 

Saturday.    January    2P 

1:30  to  2:30  p.  m. — Children's  Church  Broad- 
cast. 

6:30  to  7:30  p.  m. — (a)  Gospel  Weather  Bureau 
Forecast;  (b)  Announcements  of  Churches 
for   Sunday. 


KTAB— ASSOCIATED  BROADCASTERS, 
OAKLAND— 302.8 

Sunday.    January    23 

9:45  to  Hl:45  a.  m. — Prof.  A.  E.  Linsley's  Bible 

class. 
11:00  a.  m. — Services  of  Tenth  Avenue  Baptist 

Church. 
7:45   p.  m. — Services  of  Tenth  Avenue  Baptist 

Church. 
Monday,  January  24 

8:45  to  9:15  a.  m. —  "The  Hour  of  Prayer." 
9:15  to  9:45  a.  m. — Shopping  Hour. 
5:00  to  6:00  p.  m. — Children's  Hour. 
fi:3fi    to    7:fiii    p.    m.— Twilight    Hour. 
7:00  to  7:30  p.  m. — Shopping  Hour. 
S:00    to    10:00    p.    m. — Music    from    the    Latin 

countries. 
Tuesday,    January    25 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:15   to  9:45  a.  m. — Shopping  Hour. 
9:45   to   10:00   a.   m. — "Diet  and  Health." 
5:00  to  6:00  p.  m. — Children's  Hour. 
6:30   to   7:00  p.   m. — Twilight  Hour. 
7:00    to  7:30   p.    m. — Shopping  Hour. 
8:00   to   8:15   p.   m. — Fifteen  Minutes   with    the 

Stamp  Collectors. 
8:15    to    10:00    p.    m. — The    KTAB   Quartet. 
Wednesday.    January    2(! 

8:45   to   9:15   a.   m. — "The   Hour   of   Prayer." 
9:15    to   9:45   a.   m. — Shopping  Hour. 
5:00   to   6:00  p.    m. — Children's   Hour. 
6:30  to   7:00  p.  m. — Twilight  Hour. 
7:00    to   7:30    p.    m. — Shopping   Hour. 
8:00    to     io:n(i    p.     m. — Evening    <•{    National 

Airs. 
Thursday.    January    27 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:15  to  9:45  a.  m. — Shopping  Hour. 
5:00  to  6:00  p.  m. — Children's  Hour. 
6:30  to   7:00   p.  m. — Twilight   Hour. 
7:00   to   7:30    p.   m. — Shopping  Hour. 
Friday,  January  2S 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:15   to   9:45   a.   m. — Shopping   Hour. 
5:00   to  6:00   p.   m. — Children's  Hour. 
6:00   to   6:20    p.  m. — Twenty  minutes   with    Dr. 

Thompson. 
7:00    to    7:30    p.    m. — Shopping    Hour. 
8:00    i"    9:00    p.    m. — Los    Gatos    Cnion    High 

School   <  trchestra, 
9:00   to   10:00   p.   m.— Goat   Island  Goats. 
Saturday.    January    2a 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:15   to   9:45   a.   m. — Shopping  Hour. 
7:00   to   7:30   p.   m. — Shopping  Hour. 


KRE— DAILY    GAZETTE,    BERKELEY— 256 
Sunday.   January    23 

10:00   to    11:00   a.   m. — Church   Service. 

6:30   to   7:30  p.  m. — Dinner  Concert. 

8:15   to  9:00  p.   m. — Social   concert. 

Monday,  January  24 

ill  5   a.   m. — Physical   exercises   for   women. 

5:30   p.    m. — Current   news. 

S:00    to   10:00   p.   m. — Studio   program. 

Tuesday.    January    25 

11:15  a.  m. — Physical  exercises  for  women. 

5:30    p.    m. — Current    news. 

9:00   to   10:00   p.   m. — Studio   program. 

Wednesday,   January   2cs 

11:15   a.   m. — Physical  exercises   for  women. 

5:30  p.    m. — Current  news. 

Thursday.    January    27 

11:15   a.   m. — Physical   exercises  for  women. 

5:30   p.   m. — Current  news. 

S:00    to    10:00    p.    m. — Studio   program. 

Friday,  January  2S 

11:15  a.  m. — Physical  exercises  for  women. 

5:30    p.   m. — Current  news. 

9:00  to   12:00   p.  m. — Dance  program. 

Sa  (  u  nla  y ,    J  an  ua  ry    2!) 

11:15    a.   m. — Physical   exercises   for  women. 

5:30   p.   m. — Current   news. 

8:00  p.  m.  to  1:00  a.  m. — Dance  program. 


KFI- 


-EARLE    C.   ANTHONY,    INC., 
LOS   ANGELES— 467 


(Copyright  1925   by  Earle  C.  Anthony,  Inc.) 

Sunday,    January    23 

10:00  a.  m. — Church  Services  under  direction 
of    L.    A.    Church    Federation. 

2:45  p.  m. — Standard  Oil  Company  of  Cali- 
fornia presents  San  Francisco  .Symphony 
Orchestra,  Alfred  Hertz,  Conductor;  broad- 
cast simultaneously  by  KFI,  KPO,  KGO. 

6:30   p.   m. — KFI   Nightly   Doings. 

6:4  5  p.  m. — Music  Appreciation  Chat  and 
Father  Ricard's  Sun   Spot  weather  forecast. 

7:00  p.  m. — Aeolian  Organ  Recital;  Alex 
Reilly   at  the  console. 

8:00  p.  m. — Packard  Classic  Hour.  Sylvia 
Zeitlen    Rosenthal,    concert    pianist. 

9:00  p.  m. — Boh  Bottger  and  his  Venetians 
Dance  Orchestra. 

10:00  p.  m. — Packard  Six  Orchestra — Bill 
Hennessey,    Director. 

Monday,  January  24 

10:00  to  10:20  a.  m. — Face  and  Scalp  Hygiene 
by  Georgia  O.   George. 

10:20  to  10:40  a.  m.  —  Furnishings  for  the 
Home  by  Agnes  White. 

10:40  to  11:00  a.  m. — Betty  Crocker,  Gold 
Medal    Flour    Home    Service    Tail:?. 

11:10  to  11:30  a.  m. — Food  Talks  bv  Agnes 
White. 

5:30  p.  m.— Virgil  Ray's  Winter  Garden  Or- 
chestra. 

6:00    p.    m. — KFI    Nightly    Doings. 

6:10  p.  m. — KFI  Radio  Travel  Guide. 

6:20  i>.  in. — KFI  Radio  to  rial  Period.  George 
Wilder  i.'jirtw  right,  talks  on  the  Constitu- 
tion. 

6:35    p.    m. — Vest    Pocket    period. 

i  nil  p.  m. — Owen  Fallon  and  his  Californians 
Starke    Sisters     i  Minnie    and    Maude). 

8:oo  p.  m. — Program  by  Will  Garroway  and 
Robert    Hurd. 

9:00  p.  m. — fiemi -classical  music  program. 

10:00  p.  m. — Program  by  Meiklejohn  Bros. 

Tuesday*    January    23 

5:30    p.    m. — Matinee    Program. 

6:00   p.  m.— KFI   Nightly   Doings. 

fi:10    p.    m. — KFI    Radio    Travel    Guide. 

6:20  p.  m. — Dr.  John  T.  Miller,  "Human  Na- 
ture  Around   the   World." 

B:35    p.    m. — Vest    Pocket    Period. 

7:00  p.  m. — Paul  Howard's  Quality  Seren- 
aders. 

8:00    p.    m. — Gattnne    String    Quartet. 

9:00  p.  m. — Gleaners  Quartet — Thomas  Wal- 
lace,  baritone, 

10:00   p.   m. — Azure   Music    Club,    Edna    Cook. 

Wednesday,  January  -i> 

10:00  to  10:20  a.  m. — Face  and  Scalp  Hygiene 
bv  Georgia   O.   'leorge. 

10:20  to  10:40  a.  m. — Talk  on  Child  Training 
by  Agnes  White. 

10:40  to  ll:oo  a.  m. — Betty  Crocker,  Gold 
Medal    Flour   Hume   Service   Talks. 

11:10  to  11:30  a.  m. — Food  Talks  by  Agnus 
White. 

5:30  p.  m.— .lack  Murray's  Italian  Village  Or- 
chestra. 

6:00    p.    m.— KFI    Nightly    Doings. 

6:10   p.   m. — KFI   Radio  Travel  Guide. 

fi:20  p.  m. — KFI    Radio  to  rial   Period. 

6:35    p.   m. — Vest   Pocket  Period. 

7:00   p.  m. — Ray  Fisher's  Original  Victorians. 

7:30     p.    m — Nick     Harris.    Detective    Stories; 

8:00  p.  m.— James  Burroughs,  tenor,  on  pro- 
gram by  California  Petroleum  Corporation. 

9:00  p.  m. — Virginia  McCoy,  contra-contralto; 
S.  A.  I.  Trio. 

10-00  p,  m. — Sunset  Instrumental  Quartet — 
Dorothy   Ruth    Miller,    concert   pianist, 


III  ii  rxda  y,    J  a  n  u  a  ry    117 

5:30  p.  m. — Sebastian  s  Cotton  Club  Orchestra. 

6:00  p.   m. — KFI   Nightly   Doings. 

6:10    p.    m. — KFI    Radio    Travel    Guide. 

6:20    p.    m. — KFI    Radiotorial    Period. 

6:35  p.  m. — Sebastian's  Cotton  Club  Orchestra. 

7:00   p.   m. — Program    by  University  of  South- 
ern  California. 

8:00   p.   m. — KFI  Drama  Hour. 

9:00   ]■.    ni. — Popular   program. 

10:00  p.  m.— Johnston   &   Farrell's   Music  Box 
I  [our,    direction    of    Gene    Johnston. 

r'rhia>,  January  -S 

10:00   to   10:20  a.  m. — Face  and  Scalp  Hygiene 
by  Georgia  O.   George. 

lo:i'o   t<>   im:4o  a.   in. — Talk   on  home   manage- 
ment   by    Agnes    Whit'-. 

10:40    to    11:00    a.     m. — .Betty    Crocker.      Gold 
Medal    Home    Service    Talks. 

11:10  to  11:30 — Food  Talks  by  Agnes  White. 

5:30    p.    in. — i;ug<-n<-    Biscalluz, 

6:00    p.    m. — KFl    Nightly    Doings. 

6    l"    p.    m. — KFI    Radio   Travel    Guide. 
-KFI    Radiotorial    Period. 
-Baron    Keyes,    The    Radio    Ilam- 


G  20     p 
6:35    p 

l>l<jr. 
7:00     !'. 


m.— Program  by  l'aul  Roberts  and 
Leslie  Adams,  whistler. 

8:00  p.  m. — Aeolian  Organ  Recital — Alex  Reil- 
ly    at    the    console. 

9:00  p.  m. — Alma  Frances  Gordon,  contralto. 
Del   Monte  String  Trio. 

10:00    p.    m. — rackard    Ballad    Hour. 

SaturdaTi    January    -!) 

5:30  p.  m. — Billy  Cox  and  his  Angeleno  Ag- 
gravators. 

6:00    p.    in. — KFI    Nightly    Doings. 

6:10    p.    m. — KFI    Radio    Travel    Guide. 

6:20   p.  m. — Madame  Nelson. 

6 :35  p.  m. — Program  by  Russian  Academy  ol 
Musical   An — Boris   Myron  off,    Piano. 

7:30  p.  m. — Felipe  Delgado,  Spanish  Lyric 
barl tone — Edna    Clarh    Mulr,    pianist. 

*  :00  p.  m.- — »M  ission  Bell  Orchestra,  Pryoa 
Moore,  director:  James  Burroughs,  tenor  J 
Program  by  Los  Angeles  Soap  Company! 
broadcast  simultaneously  by  KFI,  ami 
KPO. 

9:00  p.  m. — Mary  Christine  Albin  Trio,  and 
Gamut  Mai.-  Quartet  on  the  program  by 
the  Associated  Packard  Dealers.  Broad- 
cast   simultaneously   by    KFI   ami   KPO. 

10:00  i'.  ni. — Packard  "Radio  Club  —  Esther 
Walker,    pia  nist .    Helen    l  ruesl 

11:00  i».  m> — KFI  Midnight  Frolic;  Virgil 
Ray's   Winter  Garden   Or  chest  ra. 

KNX— L.   A.    EVENING    EXPRESS, 
LOS  ANGELES — 337 
Daily  Except  Sunday 
7:30   a.   m. — KNX   Morning 
8:00    a.    m. — Inspirational 

prayer. 
8:55    a.    m. — Time    Signals. 
9:00    a.    m. — Chopping    News. 
10:30  a.  m. — Household  Economics  except  Frl 

day   and   Saturday. 
1  2  ;iin     ni.—<  ieortie     I  N-rt  man's    <  ■  relies tra. 
1:30    p.   m. — The    Book    Worm. 
5:46      p.     m. — The     Town     Tattler. 
4:55    p.   m. — Market   reports. 
6:00    p.    r.i. — Concerl    i  trchest  ra. 
6:3C  p.   m. — Atwater   Kent   orchestra. 
S 1 1 ii 1 1  ii y ,    January    -'.'■ 
10:00  a.   m. — 1st   Presbyterian  Church   of  Hoi 

I  y  wood. 
2:00  to  4:00  p.  m. — Musical  program. 

* p.    m.— Roberts'   Golden    State    Band. 

0:30   p.   m. — Hollywood    Unitarian    Church. 
7:00  p.  m. — 1st  Presbyterian  Church  of  Holly 

wood. 
8:00    p.    m. — Concert    Orchestra. 
9:00    p.   m. — Feature   Program. 


Gym. 

talk    and    morning 


January    22,    1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Radio  Program  for  Next  Week 


Monday.  January  24 

8:00  p.  m. — First  Presbyterian  Church  of  Hol- 
lywood. 

4:00    p.    m. — Little    Jean. 

7:00  p.  m. — Courtesy  program. 

"  ffl  p.  m. — Playlet. 

8:00  p.  m. — Courtesy  program. 

j,. On    p.    m. — KNX    Feature    program. 

SOO   p.  m. — KNX  Feature  program. 

Tuesday,    January   25 

3:00  p.  m. — Combined  program  by  Police  and 
Fire  Depts. 

4:00  P-   m. — Radio  matinee. 
00   p.   m. — Courtesy  program. 
|0  p.  m. — Feature  program. 

8:00  p.  m. — Feature  program. 

"  00   p.   m. — Courtesy   program. 

10:00   p.   m. — Gus   Arnheim's   Orchestra. 

Wednesday,   January   26 

4:00   p.    m. — Talk   on   care  of  children. 

7:00  p.  m. — Courtesy  program. 

7:30    p.    m. — Feature   program. 

8:00  p.   m. — Courtesy   program. 

9:00  p.  m. — Feature  program. 

10:00   p.    m. — Feature   program. 

11:00    p.    m. — Gus    Arnheim's    Orchestra. 

Thursday,    January    27 

11:00   a.   m. — Nature   talk. 

7:00  p.  m. — Organ  recital  by  Fred  Scholl. 

8:00    p.    m. — Courtesy    program. 

9:00   to   10:00   p.   m. — Feature   program. 

10:00   p.    m. — Feature   program. 

11:00    p.    m. — Gus    Arnheim's    Orchestra. 

Friday,  January  28 

3:00   p.   m. — Musical   program. 

4:00  p.  m. — Boy  Scouts'  Musical  Program. 

7:00    p.    m. — Feature    program. 
00    p.    m. — Feature    program. 

9:00   p.   m. — Courtesy   program. 

10:00    p.    m. —   Feature   program. 

11:00    p.    m. — Gus    Arnheim's    Orchestra. 

Saturday,    January    20 

BO    p    m. — The  Town   Crier  of    the   Day. 

7:00   p.   m. — Stories  of   insect   life. 

7-16    p.    m. — Announcement    of    Sunday    ser- 
vices  of   the  leading  Los  Angeles  churches. 

7:30    p.    m. — Courtesy    program. 
00    p.    m. — Feature    program. 
00    p.    m. — Feature    program. 

10:00   p.   m. — Gus   Arnheim's   Orchesl  in 

jl  mi  ,,   m, — KNX  Frolic  from  the  main  studio. 


KJR  — NORTHWEST  RADIO  SERVICE  CO., 

SEATTLE— 384.4 
Sunday,   January    2^ 

11:00   to  12:30  p.  m. — Church   Service. 

7:45   to   8:00  p.  m. — Organ   recital. 

8:00   to   9:16   p.   m,  —  Evening    Servioe. 

5(15  to  10:45  p.  m. — Orchestra  under  direction 
of   Henry    Damski. 

Monday,  .January  24 

10:00    to    10:30    a.    m. — "What    to    prepare    for 
tonight's    dinner." 

10:30   to   11:30  a.   m. — Musical    Program 

12:00  m. — Time  Signals. 

5:40    to    0:00   p.    m. — New    York    Stock    quota- 
tions. 
:00   p.  m. — Time  Signals. 

6:05  to  6:10  p.  m. — Weather  reports. 
10  to  0:30  p.  m. — K.lK  News  ttemi 
:so  to  10:00  p.  m. —  KJR  Studio  Program. 

10:00   p.  m. — Time  Signals. 

iicnn  toil  :00  p.  m. —  Dance  music 

Tiu'Kday.    January    2r, 

i i   in  10:30  a.   m.— Posl    Intelligencer    ralk. 

ffl:30    to    1 1:30   a.    m.— Musical    Program. 

12:00    m. — Time   Signals. 

6:40  to  6:00  p.  m. — New  York  quotations. 

6:00    p.    m. — Time   Signals. 

6:06   to   6:10   p.   m. — Weather   reports. 

G-.u.  to  6:80  p.  ni  -    k.ik  Sews  Items. 

8:30   to   10:00  p.  m. — Studio  program. 

in  ;00   p.  m.— Time  Signals. 

\\  » (in*- viin j .   Jannnrs    2« 

in  nil   i,.   in  30  a.  m. — Posl   Intelligencer    I  lIV 

ln:;n    to    ii    30    a.    m. — Musical    Program. 

B;00   m. — Time  Signals. 

3:00    to    4:00    p,    m. — Musical    program 

6:40  to  0:00  p.  m. — New  York  Stock  quotation* 

6:00    p.    m. — Time   Signals. 

6:06  to  fi:l0  p.  m. — Weather  report* 

(i:ii,  t,>  6:30  p    m. — KJR  News  Items. 

in  on    p     in  rials. 

9:00  to  11:00  p.  m.— Danca  mualo. 

flPhurKday.    January    27 

in .,m    to   in  30  ;t.   in-   Post   Intelligencer  Talk. 
1:80        1  Program, 

12:H0    ni. — Time  Signals. 

5:40    to    6:00    p.    m. — New    York    Stock    quota- 
tions. 
6:00  p.  m.— Time  Signals. 

to    6:10    p.    m. — Weather    reports. 
6:10   to  6:3ii   p-   m.  —  KJR  News   Iloi 
8:30   to   10:00  p.   in. — Studio  program, 
nala 
ce   Muslo. 

BrM«y,    .Inniiiirj     3N 

in  -    Post    Intelligencer  Talk. 
i   a    m-  -Musical    Program. 

12:00    m.-  Time   Signals, 
8:00    to    4:00   p.    m  —  Musical    program. 
|:40    io    6:00    p.    ni. — New    York    Stock    quota- 
tions. 


6:00   p.    m. — Time   Signals. 
6:05    to    6:10   p.   m. — Weather   reports. 
6:15   to    6:30  p.   m. — KJR   News   Items. 
8:30   to   10:00   p.   m. — KJR   Studio   Program. 
10:00    p.    m. — Time   Signals. 
Saturday,  January  21) 

10:00   to  10:30   a.   m. — Post  Intelligencer  Talk. 
10:30    to    11:30    a.    m. — Musical    Program. 
12:00  m. — Time  Signals. 

5:40    to    6:00    p.    m. — New  York   Stock   quota- 
tions. 
6:00    p.    m. — Time    Signals. 
6:05   to    6:10  p.   m. — Weather  reports. 
6:10    to  6:30   p.   m. — KJR  News  Items. 
10:00    p.    m. — Time   Signals. 
9:00   to   12:00  p.  m. — Dance  Music. 


KOA— GENERAL  ELECTRIC,  DENVER 
— 322.4 — (Mountain    Time) 

Sunday,    January    23 

11:00   a.    m. — Church  service. 

6:30   p.    m. — Organ   recital. 

7:45    p.    m. — Church    service. 

Monday,  January  24 

11:45    a.    m. — Weather,    road   reports. 

12:15  p.   m. — Organ  Recital. 

6:00    p.    m. — Stocks,    markets,    livestock. 

7:30  p.  m. — Children's  hour. 

8:00    p.    m. — Instrumental   program. 

S;15    p.    m. — Studio    program. 

Tuesday.    January    25 

11:45   a.   m. — Weather,  road  reports. 

12:15  p.   m. — Organ  Recital. 

3:15   p.   m. — Talk. 

:;:::ii    p.   m. — Comedy  sketch. 

4:30  p.   m. — Question  Box. 

4:45    p.    m. — Fashion    review. 

6:00    p.    m. — Stocks,    markets,    livestock. 

7:30  p.  m. — Farm  question  box. 

9:00  p.  m. — Instruction  in  Auction  Bridge. 

Wednesday,    January    20 

11:45    a.    m. — Weather,   road   reports. 

12:15    p.    m. — Organ   Recital. 

6:00    p.    m. — Stocks,    markets,    livestock. 

7:30   p.   m. —  Wynken.  Blynken   and  Nod. 

8:00  p.   m. — Instrumental  program. 

8  i ;,    p,    in — si  uiio.   program. 

Thursday,    January    27 

11:45  a.  m. — Weather,  road  reports. 

12:15  p.  ni. — Organ  recital. 

3    I  :•    p     ni.—  Talk. 

3:30  p.  m. — Matinee  for  housewives. 

1:30  p.  m. — Culinary  hints. 

I    ir.    p.    m. — Fashion    review. 

| p.  m.-  -Stocks,  markets,  livestock. 

I'ridiiv.  January  -* 

11:45    a.    m. — Weather,    road   reports. 

TJ:15   p.   m. — Instrumental  Concert. 

1:00   p.   m. — Organ   Recital. 

8:16    P-    m  —    Talk. 

*  p.  m. — Matinee  for  housewives, 
l  30   p.   m. — Question  Box. 

m, — Fashion    Review. 

p,    m     -Stocks,   markets,   livestock. 

7:00  p   ,m. — "Aggie  Klckoffs." 

7:30   p.    m. — Preview   of   International   Sunday 

ool  lesson. 
^  mi    j>    m.— Instrumental   program. 
s;i:>    p.    m. — Studio   program. 
Saturday,  January  20 
ii    |6    .i     in      Weather,    1 1  ...    reports, 
ii,,     m     -Organ    Recital. 
10:30    p.    m. — l»ance   program. 


KFWI— RADIO    ENTERTAINMENTS,    INC., 
SAN    FRANCISCO— 250 

smi<itt> .   January    2.'t 

100    to   2:00    p.   m. — Studio   program. 

"    P     m  — £ai  '  '  "        i        .    t     m 

,    ••  oo    p     m,— S<  ideas!    fr.-m 

h    Church    of  Christ    Scientist 

: i.,    i i-     m.— Laura    Ellen    winsora 

pupils. 
Monday,  Januar*    24 

I  mi    p     in.— Impromptu    Studio    pro- 

8  ST*™  6   10  p    m  -Jern    Hills  and   his   CJke. 
,,    m    -Jell-X-Cell   program. 

p.    m.— Studio    program. 
i0    p     m. — Impromptu    Studio    pro- 
... 
,  „.  mUj      (•"■".'Z-lropromi  -„  studio  program. 

►onato  and  <  lem 
s  N^taO  P  m— Ionaco  with  Gaylord  Wll- 
.,  oo    -  program. 

'r'TVo^-m.-l'mpromptu    Stua.o    Pro- 

m.— Bill     Bennett    and    Or.ris 

1 1  a  1  ■ 

I   p.   m.-    .1.  irram. 

iei  Ine   and   I  I'm 

P.  m — Becker  storage  program. 

(Continued  o\   Pag«  14) 


Sunset  Way 
East 

«  •  scenic  route  through  the  southland 

East  by  way  of  Apache  Trail,  El 
Paso.andjuarez.historic  San  An- 
tonio, to  New  Orleans,  colorful 
metropolis  of  the  south.  See  the 
great  Mardi  Gras. 

Now  travel  east  aboard  world- 
famous  Sunset  Limited.  Equip- 
ped  and  manned  to  delight  the 
most  discriminating.  Observation 
and  club  cars,  Pullman  comfort, 
Southern  Pacific  dining  car  service. 
Maid,barber,valet;shower-baths. 

Sunset  Limited  leaves  here  daily 
at  6:15  p.  m.  Tourist  sleeper  to 
Washington,  D.  C.  over  Sunset 
route;  leaves  9:00  p.m. 

Also  the  Argonaut  daily  Los 
Angeles  to  New  Orleans.  Leave 
here  9:00  p.m.  for  connection. 

Southern 
Pacific 

Phone  Daienport  4000  for  all  officii 

Ferry  Building        65  Geary  St. 

Third  Street  Station 

Oakland 

Phone  Lakeside  1420  for  information 

bureau  and  all  offices 

13th  and  Broadway         16th  St.  Station 

1st  and  Broadway  Station 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


January  22,   VJ2 


S:30  to  10:00  p.  m. — Impromptu  Studio  pro- 
gram. 

Thursday,    January    27 

1:00  to  2:00  p.  m. — Impromptu  studio  pro- 
gram. rt     , 

6:00  to  7:30  p.  m. — Kwartett  Dance  Orches- 
tra. 

8:00   to    S:30  p.    m. — Henry   Haman,    tenor. 

S:30  to  9:00  p.  m. — George  Taylor  and  Clem 
Kennedy. 

9:00  to  10:00  p.  m. — Studio  program. 

Friday,  January  2S 

1:00  to  2:00  p.  m. — Impromptu  studio  program. 

6:00  to  6:30  p.  m. — Billy  Devine  and  Alberta 
Worden. 

6:30  to  7:30  p.  m. — Jell-X-Cell  Program. 

S:00  to  S:30  p.  m. — Gertrude  Tracy  and  Clem 
Kennedy. 

8:30  to  9:00  p.  m. — 'Ionaco"  with  Gaylord 
Wilshire. 

9:00  to  10:00  p.  m. — Henry  Bickford  Pa-smore 
and   his   pupils. 

Saturday,    January  2i) 

12:00  to  2:00  a.  m. — Impromptu  studio  pro- 
gram. 

KFWB— WARNER   BROS.,   HOLLY- 
WOOD—252 

Sunday.    January   23 

9:00   to    11:00    p.   m. — Warner    Bros.   Frolic. 
Monday,  January  24 

5:00  to  6:00  p.  m. — Children's  Hour. 

6:00  to  7:00  p.  m. — Dinner  Hour  Concert. 

7:00  to  7:50  p.  m. — Interesting  announce- 
ments. 

7:50  to  8:00  p.  m. — News  items. 

S:00  to  9:00  p.  m. — Program  featuring  Ken- 
neth  Gilium.    popular   songs. 

9:00   to  10:00  p.   m. — Warner  Bros.   Trio. 

10:10  p.   m. — "Warner  Bros.  Frolic. 

Tuesday.    January    25 

6:00  to  6:00  p.  m. — Children's  Hour. 

6:00    to   7:00   p.   m. — Dinner  Hour   concert. 

7:00     to    7:30    p.    m. — Interesting    announce- 
ments, 
to    buy." 

7:30  to  8:00  p.  m. — Program  featuring  Fran- 
ces ,St.   George,   blues. 

8:00  to  8:10  p.  m. — News  items. 

8:10  to  9:10  p.  m. — Warner  Bros.  Syncopators. 

9:10  to  10:10  p.  m. — Warner  Bros.  String  Trio. 

10:10  p.  m. — Warner  Bros.  Frolic. 

Wednesday.    January    24, 

6:00    to    6:00    p.    m. — Children's    Hour. 

6:00   to   7:00   p.   m. — Dinner  Hour   concert. 

7:00  to  7:30  p.  m. — Thirty  minutes  of  sun- 
shine. 

7:30  to  7:50  p.  m. — Interesting  Announce- 
ments. 

7:50  to  8:00  p.  m. — News  items. 

S:00  to  9:00  p.  m. — Warner  Bros.  Syncopa- 
tors. 

9:00  to  10:00  p.  m. — Warner  Bros.  String  Trio. 

10:00  p.  m. — Warner  Bros.  Frolic. 

Thursday,    January    27 

fi:00   to   7:00   p.    m. — Dinner  Hour   concert. 

7:00  to  7:50  p.  m. — Interesting  announce- 
ments. 

7:50   to  8:00  p.  m. — News  items. 

8:00  to  9:00  p.  m. — Warner  Bros.  Syncopa- 
tors. 

9:00  to  10:10  p.  m. — Warner  Bros.  Syncopators. 

10:10    p.    m. — Warner    Bros.    Frolic. 

Friday,  January  2S 

fi:00  to  7:00  p.  m. — Dinner  Hour  concert. 

7:00  to  7:50  p.  m. — Interesting  announce- 
ments,  interspersed   with   musical  numbers. 

7:50  to   8:00   p.  m. — News  items. 

s:ii0   to  M:ini  p.  in. — Warner  Bros.   Syncopators. 

9:00  to  10:10  p.  m. — Warner  Bros.  String  Trio. 

10:00    p.   in. — Warner   Bros.   Frolic. 

Saturday,    January   2i> 

6:00  to  7:00  p.  m. — Dinner  Hour  Concert. 

7:00  to  8:00  p.  m. — Interesting  announce- 
ments. 

8:00   to   9:00   p.   m. — Virginia   King,    blues. 

9:00  to  10:00  p.  m. — Warner  Bros.  Syncopa- 
tors. 

10:00  to  11:00  p.  m. — Warner  Bros.  Frolic. 


RADIO 

(Continued  from  Page  10) 
tween  the  four  contacts.  Less  current 
is  used  from  the  lighting;  circuit  than 
that  required  for  a  fifteen  watt  lam]). 
The  storage  battery  is  rated  at  about 
45  ampere-hour  capacity,  sufficient  for 
use  up  to  a  ten-tube  set.  The  battery 
has  a  rubber  case  and  its  internal  de- 
sign is  such  that  it  will  outlast  several 
storage  batteries  of  the  usual  type. 


PLEASURE'S  WAND 

(Continued  from  Page  7) 
Mme.  Bedini,  the  lovely  horse-back 
rider  with  her  intelligent  $50,000  horse. 
Jack  Morgan — oh,  how  he  thrilled  us! 
Then  there  were  the  Honey  Family. 
which  the  Pantages  circuit  imported 
for  the  circus;  Venus,  in  her  slide  for 
life;  Sir  Victor's  European  dog  and 
pony  circus — Miss  Golde,  queen  of  the 
silver  thread,  who  walks  the  tight 
wire;  and  the  Three  Astrail  Sisters, 
who  hang  in  midair  by  their  teeth.  <  )h, 
Pantages  have  thrills  galore — at  the 
circus  and  no  one  wants  to  miss  the 
treat  they  offer  us. 

This   past   week   marked   the  second 
of  their  annual  circus  "Indoors." 
*     *     * 

California 
General  Manager  Edward  B.  Baron 

of  Publix  Theaters  announces  "Blonde 
or  Brunette"  as  the  screen  feature  ■  if 
the  California  theater  following  the 
conclusion  of  "Bertha,  the  Sewing  Ma- 
chine Girl." 

Adolphe  Menjou  is  the  star  in 
"Blonde  or  Brunette"  which  starts  to- 
day, Saturday.  Greta  Xissen  takes  the 
role  of  the  blonde;  and  Arlette  Mar- 
chal  represents  the  brunette  type. 

The  Sherwoods  provide  musical  at- 
tractions. *      *      ,;, 
Granada 

Reginald  Denny,  starring  in  "The 
Cheerful  Fraud"  comes  to  the  Granada 
for  the  week  commencing  with  Satur- 
day's showings.  Gertrude  Olmstead, 
(  His  Harlan,  Gertrude  Astor,  Emily 
Fitzroy,  Charles  Gerrard  are  other 
principals. 

Eddie  Peabody,  comes  back  to  the 
Granada  theater  after  his  vacation 
with  increased  pep  and  a  new  repoir- 
toire  of  musical  numbers  than  which 
the  city  has  no  better  to  offer.  Eddie 
Peabody  is  a  musician  of  high  stand- 
ards and  his  programs  are  excellent 
both  in  presentation  and  in  musician- 
ship. Featured,  also,  will  be  the  "Mar- 
velous Scovell  Three,"  said  to  be  a 
most  sensational  dancing  act.  Did  you 
see  Elinor  Glyn's  "It"  last  week  with 
Clara  Bow,  the  star?  The  picture 
lives  up  to  its  publicity — and  that  is 
fulsome  praise. 
St.  Francis 

The  appearance  of  Harold  Lloyd  in 
"The  Kid  Brother"  at  the  St.  Francis 
theater  has  packed  the  playhouse  and 
there  are  insistent  demands  for  an- 
other week  of  this  comedy-drama  in 
which  Lloyd  scores  another  of  his  big 
hits. 

Photographic  achievements  on  the 
screen  flash  before  us  in  each  new  big 
photoplay  and  in  "The  Kid  Brother" 
is  this  especially  exemplified.  Tobyna 
Ralston  plays  the  heroine  in  this  ro- 
mance which  has  a  real  plot  and  thrills 


in  abundance.     Walter  James  takes  the 

senior  role. 

Cameo 

"Take  It  From  Me"  one  of  the  mer- 
riest super  comedies  based  on  the 
Broadway  stage  success,  will  be  shown 
at  the  popular  Cameo  theater,  with 
Reginald  Denny  the  star,  starting  Sat- 
urday, January  22,  and  continuing  for 
four   days. 

Blanche  Mehaffey  plays  the  sweet- 
heart in  this  happy  picture.  Accord- 
ing to  the  story  the  hero  falls  heir  to 
some  money  and  then  to  a  department 
Store.  According  to  strange  specifica- 
tions in  the  will,  a  plot  is  formed  to 
make  him  lose  his  money,  but  the  store 
pays  well  and  the  comical  way  in  which 
Dennv  makes  his  money  supplies  the 
excitement  and  thrills. 

"Fig  Leaves,"  a  William  Fox  pro- 
duction will  be  screened  from  W'edne  — 
dav.  fanuary  2i>  to  Friday,  with  ( ieorge 
O'Brien  and  Olive  Borden  the  stars. 
The  picture  was  made  from  an  original 
story  by  Howard  Hawks,  showing  a 
modern  Eve  revolting  against  low- 
without  luxury.  Phyllis  Haver  and 
Andre  de  Beranger  are  in  the  cast.  It 
has   a   cle\  er   plot. 

*      *      * 

Alhambra 

The  beautiful  Alhambra  theater  on 
I 'oik  street,  near  Green,  will  screen  "Fig 
Leaves"  today,  Saturday,  January  22, 
featuring  the  son  of  Chief  of  Police 
O'Brien,  (ieorge  O'Brien,  in  the  leading 
role  with  Olive  Borden  playing  op- 
pi  site. 

"So's  Your  Old  Man"  is  the  picture 
for  Sunday,  starring  \V.  C.  Fields  with 
Alice  Joyce  and  Charles  Rogers  in  this 
picture  packed  with  laughter  and  live- 
ly action.  Charles  Chase  will  appear 
in  the  short  comedy  reel,  "There  Ain't 
Xo  Santa  Clans." 

"Subway  Sadie"  will  be  the  Alham- 
bra theater  screen  feature  for  Monday; 
Tuesday  and  Wednesday.  Rod  La 
Rocque  comes  to  the  Alhambra  in  "I  ri- 
golo"  on  Thursday  for  two  days'  show- 
ing. 

(Continued  on  Page  22) 


CLUB 
Auto  Service  Co, 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 
For  All  Occasions 
Day  and  Night 

City  Sightseeing  -     -     -     $3.00  per  hour 

Shopping 2.50  per  hour 

Short  Trips,  Taxicab   Rates 


PROSPECT 
4000 


585  Post  St. 

San    Francisco 


January  22,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


TRAVEL  TID-BITS 

By  Ernest  F.  Rixon 
Holiday  Cruises  to  Norway  by  R.  M.  S.  P.  "Araguaya" 
XT'  )  noise  but  the  rhythmic  beat  of  the  boat's  engines  as 
[_^  she  glides  through  the  placid  waters  o£  the  fjord. 
\lin\e,  a  clear  blue  sky;  below,  deep,  deep  mysterious 
waters :  around,  steep  tree-clad  slopes,  reaching  up  to  the  ar- 
lent  sun  that  silvers  their  snow-capped  heads  and  sets  a 
himniering  haze  dancing  over  their  cool  green  skirts; 
iropping  down  almost  sheer  to  the  crystal  depths  that  lap 
their  fringe. 

Ahead,   a   sharp  bend   in   the   fjord.      What  lies   beyond? 
Another   glacier,   gleaming   blue    and    white,    like   that   we 
passed  a  while  ago?     Or  another  lonely  log  hut,  its  roof 
blaze    with    flowers    springing    from    its    earthy    thatch? 
A-ah !      A    foaming,    leaping,    tumbling,    rushing   cataract, 
pray   tossed   in  air,  a   myriad   bubbles  gleaming  rainbow- 
like in  the  sun,  that  makes  the  breath  catch  in  our  throats. 
On,  on  we  go,  winding  up  fjords  for  one  hundred  miles  or 
more,  coming  now  upon  a  quaint  red  and  yellow  and  white 
(Silage  nestled  in   a  hollow,  now  upon   a   wild  and  rugged 
tretch  of  inspiring  grandeur. 

On  board  the  R.  M.  S.  P.  "Araguaya"  you  are  free  to  en- 
joy every  moment  of  your  trip.  The  most  inexperienced 
yoyagcr  need  not  dread  the  still  waters  of  the  Norwegian 
Bast,  and  even  if  they  were  much  rougher  they  would  still 
hold  no  terrors  For  the  traveler  on  that  floating  palace,  the 
Araguaya."  With  the  steadiness  of  a  10,000  ton  ship,  well- 
ventilated  cabins,  perfect  cuisine  and  courteous  service,  you 
might  be  in  London's  best  hotel.  But  far  better  than  in 
any  hotel  is  the  feeling  of  comradeship  as  you  join  in  or 
watch  the  games  on  deck  by  day  ami  the  dances  by  night. 
New  friends,  new  experiences,  new  life  are  yours  if  you 
join   a    k.    ML   S.    P.   Cruise. 

Places  Visited 
The    following   is   a    very    short    description   of   the    places 
visited,    arranged    in    order    as    the    Cruise    proceeds. 

(  lie.  At  the  head  of  the  Xorangfjonl.  lies  amid  Alpine- 
.ike  scenery.  The  long  ranges  of  mountains  appear  very 
beautiful  in  the  evening  glow.  From  lure  you  take  a  de- 
lightful drive  through   the   Norangdol   to   Hellesylt. 

Ilcllesvll.  Stands  in  a  grand  position  at  the  entrance  o) 
the  Sunelvsfjord,  affording  line  views  of  the  Falls  on  Sun- 
dais   River. 

Merok.  On  Geiranger  Fjord,  This  fjord  is  celebrated 
for  its  stupendous  magnificence.  The  numerous  waterfalls, 
particularly  the  renowned  "Seven  Sisters,"  are  very  beau- 
tiful, gleaming  like'  silver  against  the  steep  black  rock-. 

(  llden.  At  the  mouth  of  the  (  ildendal.  This  is  the  start- 
ing place  for  a  very  fascinating  excursion  to  the  Brigsdal 
Clavier  a  veal  "Blue  Glacier";  considered  to  by  one  of  the 
tines!  in   Norwav.     The  scenery  is  most  imposing. 

l.oeu.  For  Lake  l.oen.  Surrounded  by  snow-capped 
mountain    ranges,    intersected    with    beautiful    green    \  alleys. 

|ake  Loen  presents  quite  an  Alpine  appearance.    The  great 

lling  glacier  Halseth,  with  its  masses  ,,(  blue  ice  con- 
stantly  moving  down   the  mountain   side;  the  Steep   Raven- 

fjeld  and  the  Nonsnib  towering  6,000  feet  above  you,  make 
a  wonderful  picture. 


New  Reserve  Officers'  Chief 
The    manager   and    vice-president    of   the   Golden    Gate 
Ferr\  Company,  Harry  E,  Speas,  has  been  chosen  just  re- 
fcnth   as  1  hief  of  the  Reserve  Officers'    Association  of  the 

United    States. 

Mr.  Speas  has  pro\  e,l  so  efficient  as  Xfajor  in  the  Quarter- 
master Corps  Reserves,  that  it  goes  without  saying  he  will 
0  his  laurels  as  president,     lie  1-  a   born   executive,  as 
the    position    he   has   occupied   as    manager   ''i   the   Golden 
Gate  tleei  of  l"err\   boats  will  show. 


Parisian  Dyeing  and  Cleaning 


583  Post  Stbret 
In  Virginia  Hotel 


MME.  M.  S.  E.  LEE 

Parisian  Dyeing  and  Cleaning 


Sam  FuHciao* 
Pbonb  FxANKLni  ISlt 


J.  SPAULDING  &  CO. 

Established  1884 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

3SS  TEHAMA   STREET,   SAN  FRANCISCO 
Phone  Oouslna  3084 


SPECIAL  MIXED 

GLADIOLUS  BULBS 

$3.00  per  100 

S.  F.  SEED  and  BULB  CO. 

147  Fifth  Street,  San  Francisco 
Phone  Sutter  4494 


Escorted  and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 


ESTABLISHED   1871 


ERNEST  F.  RIXON,  Qeneral  cAgent 

544  Market  Street,  San  Francisco,  Cal. 
Telephone  Sutttr  2J42 


16 


THE  SAN  FRAXCISCO  NEWS  LETTER 


Tanuarv  22,   VJ27 


Finance 


THE  recent  decision  of  the  Supreme  Court  in  the  fam- 
ous "Peralta"  fish  reduction  case  is  hailed  by  fish 
canners  and  packers  and  the  officials  of  the  California  Fish 
and  Came  Commission  as  meaning:  the  end  of  the  fight  of 
those  interests  to  protect  the  sardine  and  other  coramefi 
cial  fish  ali.ng;  the  coast  from  diversion  into  fertilizers,  and 

fish-oil  instead  of  into  edible  food  products. 

*  *     * 

— Leon  R.  Yankwich.  professor  of  law  at  Loyola  College 
and  member  of  the  Los  Angeles  Bar  has  come  out  with  a 
statement  in  which  he  says  that  the  Criminal  Syndicalism 
law  has  been  a  failure,  as  a  measure,  and  has  actually  in- 
cited to  violence.     He  quotes  the  conclusions  arrived  at  by 

Dr.  Kirchwey  in  his  examination  of  the  law  with  appr 

*  *     * 

— It  will  be  a  surprise  to  many  to  learn  that  applicatii  ins 
for  permit  to  sell  corporation  stock  aggregating  $417,067,- 
707.48  were  refused  by  the  corporation  commissioner.  He 
says  that  many  of  the  schemes  were  criminal  in  their  nature 
and  thinly  veiled  attempts  to  enrich  the  promoters  at  the 
expense  of  the  public.  Others  were  based  on  purely  vision- 
ary ideas.  The  corporation  commissioner  claims  to  have 
saved  each  man.  woman  and  child  in  the  State  $100  by 
preventing  these  schemes.     Let  me  see  v.  air  $100! 

*  *     * 

— It  is.  according  to  the  Southern  Pacific  Development 
Department,  desirable,  but  not  yet  generally  feasible,  fof 

railways  to  finance  by  sale  of  stock  rather  than  by  borrow- 
ing the  money.  Money  needed  for  capital  expenditure  of 
late  years  has  been  furnished  mostly  through  the  sale 
of  bonds.  This  situation  cannot  be  changed  materially 
until  railway  stocks  have  been  established,  not  only  on  a 
sure  but  also  an  adequate  dividend  basis. 

*  *     * 

— It  has  been  pointed  out  that  the  new  immigration 
policy  of  the  United  States  has  had  effects  verv  different 
from  those  contemplated.  Now,  the  immigrant,  who  is  ef- 
fectively prevented  from  contact  with  his  people,  owing 
to  the  quota  system,  comes,  not  with  the  intention  of  be- 
c<  ming  a  citizen,  but  merely  1. 1  make  mi  iney  and  si  i  di  >es  not 
trouble  to  learn  the  language,  more  than  necessity  demands, 
and  has  not  the  least  inclination  to  interest  "himself  in 
social  matters. 

*  *     * 

— Last  Saturday  the  "Fresno,"  one  of  the  three  new.  all- 
steel  electric  ferry  boats  now  being  constructed  for  the 
Southern  Pacific  Company,  was  launched  for  Bay  service. 
It  is  one  of  the  most   modern   and   largest  Iriven 

ferry  boats  in  the  world.     The  engines  are  450  horsepower 
each  and  there  are  four  engines  to  a  boat.     It  is  25 
long.  66  feet  wide  and  cost  $525,000.     It  has  a  capacity  of 
from  95  to  100  automobiles. 

*  *    * 

^ — There  is  now  a  National  Association  of  Securities 
Commissioners  whose  work  it  is  to  check  off'  the  corpora- 
tion work  of  the  respective  states  and  to  endeavor  to 
thwart  fraudulent  investment  as  much  as  possible.  This  is 
a  highly  sounding  ethical  purpose,  but  we  have  always 
had  our  doubts  about  its  effectiveness,  and  still  more  di 

It  the  ability  of  a  corporation  commissioner  to  estimate 
the  value  of  a  new  idea  in  terms  of  it-  possible  Feasil 
*=;-■* 

—There  is  a  great  whetting  of  political  knives  at  S 
niento  and  a  mouth-dripping  anticipation  of  the  gravy  in  the 
new   budget   which,   of  course,   will   be   much  higher  than 
heretofore.     Economy  is  impossible  to  legislat   rs! 


THE  SAN  FRANCISCO  BANK 


COMMERCIAL 


INCORPORATED  FEBRUARY  10TH.   1868 


One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidat  ions  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund    over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

\\  EST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 


Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4}£)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation,    General    Liability,    Plate    Glass,    Accident   a 
Health,   Fidelity  and   Surety,  Burglary,  Automobile   Insurance 


San  Francisco,  Calif. 
*44  Market  Street 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:   TORONTO.  CANADA 
Paid  In  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  Kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought,  FOREIGN  and  DOMESTIC 
CREDITS  Issued.  CANADIAN  COLLECTIONS  effected  promptly 
and  at  REASONABLE  RATES.  OVER  550  BRANCHES  THIIf. 
OUT  CANADA,  and  at  LONDON,  ENG.;  NEW  YORK;  PORT- 
LAND.    ORE.:     SEATTLE.     WAJSH.:    MEXICO     CITY.     MEXICO. 

San  Francisco  Office:  450  California  Street 
BRUCE  BE1THCOTE  W.  J.  COILTHAHD 

Manager  Asst.  Managrer 


nd     • 

ice     \ 


Branch  Office  Pacific  Coast  Department 
Walter  W.  Derr,  Manager 
105  Montgomery  St.  San  Francisco,  Calif.    | 


Western  Pipe  &  Steel  Co.  of  California 

Manujacturert  of 

RIVETED     STEEL     PIPE.     TANKS,     CULVERTS,     PENSTOCKS, 

FLUMES,  GASHOLDERS,  SMOKESTACKS,  ETC. 


Los  Angeles,  CalLt. 
5717  Santa  Pe  Avenue 


THE  HOMER  SYSTEM 

ACCOUNTANTS  -  AUDITORS  -  COLLECTORS 

Supervision  of  C.  P.  A. 
Excellent  Legal  Connections 

Financial  Statements.  Balance  Sheets,  Tax  Reports,  Book- 
keeping Systems;  Bonded  collectors  of  Bad,  Doubtful,  Slow 
Accounts ;  Notes  Vigorously  Prosecuted. 

DeYoung  Building,  San  Francisco,  Calif. 
Phone  Garfield  2024 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE   BROKER 

208    Crocker   Dnlldine    (Opposite    Palace    Hotel).    Son   Francisco 

Phone  Kearny  391 


1 


Inuary  22,   1 927 


THE  SAN  ]•}<  \\<       CO   \IA\  S   I.I  'IT  l  R 


17 


SOCIETY 
(Continued   from   Page   9) 
>Iew  Art  Institution 
iolds  Reception  of  Note 

(  )ne  of  the  most  important  events  on  the  social  calen- 
dar for  many-a  day  was  the  formal  reception  marking  the 
■ening  Saturday,  January  15,  of  the  handsome  buildings 
>f  the  California  School  of  Fine  Arts. 

Built  upon  the  Spanish  type  of  architecture,  the  building, 
•r  series  of  buildings,  comprising  units  of  a  magnificent 
omposite  structure,  command  a  place  of  prominence  on 
he  hills  overlooking  San  Francisco  Bay  and  the  famous 
istrict  of  Telegraph  Hill  where  artists  of  world  renown 
ave  long  received  their  inspirations. 

The  patio  in  the  center  of  which  is  a  fountain  is  fascin- 
tinglv  attractive.  Musicians  played  on  their  stringed  in- 
truments  and  bouquets  of  marigolds  were  scattered  about 
he  fountain  and  lay  on  the  water,  while  both  sunshine  and 
ain  did  their  best  to  ascribe  "welcome"  to  visitors  and  to 
aint  Nature's  beauties  across  the  skies,  last  Saturday,  on 
he  notable  occasion  of  the  formal  reception  and  the  open- 
:ig  of  the  art  school. 
Seautiful  Location 

While  the  buildings  of  the  new  California  School  of 
■tie  Arts  are  well  worth  the  encomiums  the  press  and  the 
fiblic  in  general  have  used  in  describing  the  place,  Nature 
erself,  lent  special  charms  on  Saturday's  opening  day. 

Those  of  us  who  ascended  to  the  tower  of  the  red  stone 
tructure,  with  its  picturesque  background  of  the  famous 
^atin  Quarter,  saw  a  vision  we  shall  remember! 

It  had  just  rained — in  sprinkles.  Then,  the  sun  came  out 
nd  across  the  sky  just  above  the  Golden  ( late  was  traced 

glorious  rainbow.     It  was  so  beautiful  that  a  hushed  si- 
snee  fell  over  the  throngs,  high  up  in  that  tower,  as   we 
Bitched  the  rainbow   until   it   became   a   part  of  the   land- 
cape. 
Jine  Hundred  Students 

Nine  hundred  students  are  enrolled  in  the  Art  School. 
diich  had  its  beginning  with  a  small  handful  of  enthusias- 
ic  artists  who  long  ago  visualized  what  we  are  now  priv- 
.eged  to  behold — a  magnificent  building  topping  the  hills 
I  San  Francisco. 
'rominent  Speakers 

Former  Senator  James  D.  l'helan  addressed  the  people 
Ithered  in  the  library  of  the  California  School  of  Fine 
Vrts  on  the  event  of  its  formal  opening.  Senator  Phelan 
Balled   the   history   of   the   school,   saying   in   part: 

"Paris   has   become   the   center   of  distribution    for   il 
rtistic,  because    Paris   has  always   fostered   and   encouraged 
i   artists.      San    Francisco,    by   doing   the   same   thing,   can 
ommand   a   place   for   itself   in   the   world  of  ail    because  oi 

is  aii   production  and  because  ">  the  work  of  its  artists, 

heir  distinctive  work  and   their   standards." 

1"..  Spencer  Mackav.  dean  ><\  the  faculty,  and  a  member 
I  the  board  of  directors;  Edgar  Walters,  also  a  member 
I  the  board,  addressed  the  assembly  tracing  the  develop- 
lent  of  the  Art  School. 

Walters  referred  to  the  first  significant  milestone  in  the 
istoiw  of  the  \rt  Sell  iol  -making  special  note  of  the  gilt 
f  Edward  F.  Searles,  which  enabled  the  school  practically 
ier-night  to  become  the  Mark  Hopkins  Institute  of  Art  lo- 
tted on   Nob  I  [ill. 

Mir  Walters  Collection,  a  group  of  paintings  by  repre- 
entativc   California   and   other   American   artists,   attracted 
fcsiderable  attention  and  high  commendation  at  the  open- 
ig    of    the    school. 
Greeting  Board 

Walter    Martin    is    president    of    the    board    of    directors. 
tm  pie  ton  Crocker,    lames   D.   Phelan,  Arthur   Brown,  Jr.. 
twrence  Scott.  John  1.  Walter.  Spencer  Mackay,  Guittardo 
ni,  Lucien  I. ahaudt.  P.  I.  B.  Tufts  and  Edgar  Walt- 
IB  are  member-  of   the  board. 


Writers,  artists,  musicians,  composers  and  many  from 
the  whirl  of  society  were  in  coteries  which  gathered  at  the 
auspicious  opening  of  the  California  School  of  Arts  to  pay 
their   tribute   and    to    voice   their   enthusiastic   espousal    anil 

support  of  this  new  sign  of  San  Francisco's  progress  as  a 
city  of  dreams-fulfilled. 

Now — the  Opera  House 

"Now,  if  we  can  only  have  our  new  opera  house,"  said 
Anna  Cora  Winchell,  the  scholarly  writer  known  through- 
out California  and  the  entire  West  for  her  reviews  in  many 
fields  of  art.  "If  we  only  have  our  opera  house,  San  Fran- 
cisco can  be  what  it  is  aiming  to  be,"  she  added,  with  en- 
thusiasm— '"the  art  center  of   western   America." 

Our  Opera  House — Maybe  it  won't  be  so  long,  after  all, 
before  we  shall  have  what  Miss  Winchell  desired  and  ex- 
pressed so  ardently  and  so  well! 


Tel.  Davenport  4980 

655  SACRAMENTO  ST. 

Between  Montgomery  and 

Kearny  Streets 

San  Francisco,  Calif. 


RARE     BOOKS 

EARLY  EDITIONS 

Autographs  Bought  and  Sold 
JOHN  HOWELL 

434    Post  Srnirr,  San    Francuco,   Calif. 


Books  that  are  reviewed  in  the  News  Letter  can  be  obtained 

at  PAUL  ELDERS 

AND  PAUL  ELDER'S  LIBRARY 
239  Post  Street  San  Francisco,  Calif. 


MADE  TO  ORDER  ONLY 

y/h6sUfea£  Shirts  IhosEJ&nf 

^m^  »»*£-  wf 

Large  Assortment  of  Imported  Fabrics 


25  Kearny  Street 


Phone  Kearny  3714 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel— 771  to  777  Valencia  Street.  Bet.  18th  and   19th  Su„ 

San  Francisco.    Phone  Market  64 


18 


THE  SAN  FRAXCISCO  NEWS  LETTER 


January  22,  1? 


Not  All  Brave  Deeds 
"Not  all  brave  deeds  are  done  in  war. 

Not  every  hero  wears  the  bay  ; 
There's  many  a  hidden  wound  and  scar 

That  never  sees  the  light  of  day. 

"There's  many  a  simple  son  of  toil 

Who  rests  not  till  his  strength  is  gone  ; 

There's  many  a  daughter  of  the  soil — 
'A  woman's  work  is  never  done !' 

"In  slum  and  suburb,  church  and  mart. 

In  hospital,  at  bench  and  bar. 
'Mid  cloistered  groves  in  realms  of  art — 

There  our  unhonored  heroes  are. 

"Wise  men  and  foolish,  sinners,  saints. 

Gods  of  this  world  and  worlds  afar: 
Their  courage  falters  not  nor  faints. 

Not  all  brave  deeds  are  done  in  war." 

— Edwin   Pugh,   in   the  "Observer.' 


LOU  W.  SARTOR,  Prop. 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We  Carry  All  Popular  Brands  Eastern  and  Western  Oils 

New  Method  Washing  and  Polishing 

Equipped  With  Latest  Type  Hydraulic  Lifts 

Oiling  and  Greasing — Battery  Service 

AT  CALPET  GAS    STATION 
Post  and  Frnnklin  Streets  San  Francisco,  Cnllf. 


CHAS.  J.  EVANS 

PALACE  GARAGE 

Opposite  Palace  Hotel 

have:  your  cars  washed  and  greased 

"THE  PALACE  WAY" 

Rates:  35c  per  day;  97.50  per  month 

PHONE  DOUGLAS  243 

Six  Floors  tor  Service  and  Storage  of  Automobile* 


The  Man  Who's  on  the  Job 
For  the  ones  who've  reached  the  ladder's  top. 

There's  much  in  prose  and  rime; 
But  there's  little  said  for  those 

Who  still  are  on  the  climb. 

While  the  hills  resound  with  praises 
For  the  men  who've  passed  away, 

Many  heroes  stand  unnoticed 
In  the  battles  of  today. 

It  is  right  that  we  should  cherish 

Those  who've  borne  the  battle's  brunt — 
Place  all  failures  in  the  background 

And  all  honours  to  the  front. 

But  so  many  are  forgetful. 

As  they  join  the  cheering  mob, 
That  they  ought  to  be  a-boosting 

For  the  man  who's  on  the  job. 

— Selected. 


The  Automobile  Show 

A  week  from  today  at  10  o'clock  a.  m.,  the  eleventh  An- 
nual Pacific  Automobile  Show  will  be  opened  at  the  Civic 
Auditorium.  All  this  last  week  automobile  dealers  and  fac- 
tory representatives  have  been  working  at  high  pressure 
looking  after  the  many  details  that  go  towards  making 
such  an  undertaking  a  success.  Many  of  the  exhibits  will 
be  exact  duplicates  of  the  New  York  displays. 

Perhaps  the  most  interesting  new  feature  in  motordom 
is  the  "figurehead"  which  some  manufacturers  of  the  best 
types  of  cars  are  adding  to  their  radiator  caps.  It  is  a 
return  to  the  fanciful  and  often  quite  beautiful  emblems 
which  graced  the  bows  of  sailing  vessels,  in  the  "Clipper" 
ship  days,  and  to  our  mind  it  is  an  echo  of  a  very  lovely  old 
custom.  No  doubt  this  fashion  will  grow  more  and  more 
popular,  and  automobilists  will  have  figureheads  typifying 
the  various  good  qualities  of  their  cars  as  radiator  emblems. 
One  superior  make  of  cars  has  already  chosen  a  small 
statue  of  "Atlanta"  as  symbolical  of  speed. 


Graystone  130 

SHERWOOD 


Open  Day  ao4  Night 

GARAGE 


Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specially 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 

St.  George  Garage,  410  Bush  St.        Monarch  Garage,  1361  Bush  St. 

Management  of  Wm.  Saunders 


TRUNKS  -  RACKS  -  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVE. 


THIRD      STREET     GARAGE 

Sterling  Anderson,  Mgr. 

Three  Blocks  from  S.  P.  Depot 

Cor.  Third  and  Folsom  Streets 

NEW  FIREPROOF  GARAGE 

Repairing:,    Oiling,    Greasing:,    AVashtng:    and   Polishing; 
Gasoline        t        Oils  Sundries 


1140   GEARY    ST. 


TEL.  GRAYSTONE  4200 


Metal  Work  Apper- 
tnlninfr  to  Automo- 
biles— Oxy-Acetylene 
Welding  —  Black- 
smithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


In  addition  to  our  Modern  Equipment,  we  have  more    j 
Hand  Ironing  Experts  than  most  laundries.  ! 


La  Grande  &  White's  Laundry  Co. 


I    250  T 


25(1  Twelfth  St.,  San  Francisco 


"The  Recommended  Laundry" 


'Phone  Market  916 


Inuary  22,   1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  Weller 

Director  of  Publicity 
Notional  Automobile  Club 

EL  CAMINO  REAL  was  the  first  of 
the  great  arteries  of  travel  in  Cali- 
fornia, the  second  was  the  Pacific 
Highway  that  leads  to  Shasta  and  to 
<  Iregon,  the  third  was  the  I  [ighway  of 
the  Giants  that  passes  through  the  red- 
wood aisles  of  the  northern  coast. 
*    *     * 

The  fourth  great  highway  of  Cali- 
fornia leads  the  traveler  to  the  fervid 
heat  of  the  Mojavc  Desert  through  the 
rich  irrigated  lands  of  the  San  Joaquin 
Bailey,  through  vineyard  -um\  orchard 
and  farm  by  rolling  hills  where  the 
black-towered    derricks    are    bringing 

the    liquid    gold    from    the    earth    to    the 

crest  of  the  bleak  mountain  divide  that 
separate's  the  summer-lands  of  south- 
ern California  from  the  great  valley  of 
the  north. 

From  this  fourth  great  highway  of 
California  may  he  \isited  the  highest 
peak  in  continental    United   Stale-.   Ml. 

Whitney:  the  Owens  River  district, 
paradise  of  the  hunter  ami  the  angler; 
the  Devil's  Post  Tile  Monument. 
Strange  freak  of  Nature's  prehistoric 
sculpture;  and  the  sand-stone  carvings 
of  Red  Rock  Canyon,  a  veritable  mu- 
seum of  Nature's  fantastic  handiwork. 

1  I  ere,  too,  is  the  -atew  a  \    to  I  Vath  Val- 

lc\  through  which  the  Manl\  expedi- 
tion in  1841  toiled  in  quest  of  a  south- 
ern route  o\  er  the  Sierra. 

i  Mice  over  the  ridge  that  tonus  the 
harrier  between  the  north  and  the  south 
and  the  traveler  looks  down  upon  the 
orange  groves  and  fertile  valleys  that 
abound  in  the  great  metropolis  of  Los 
Angeles.  From  this  point  radiate  hun- 
dreds of  paved  highways  into  pleasant 
Canvons    and    through    rich    fields    de- 


voted to  agriculture  and  orchards  that 
yield  fabulous  returns.  Here  are  high- 
ways that  lead  to  the  ocean  beaches, 
the  playgrounds  of  the  south,  and 
through  the  mountain  chains  that  form 
the  harrier  between  the  fertile  lands  of 
the  coast  and  the  reclaimed  stretches 
of  the  Imperial  Valley. 

Travel  over  any  of  the  highways  of 
California  and  yours  will  be  an  enjoy- 
ment which  cannot  be  derived  by  any 
other  district  in  the  world. 

The  first  road  building'  on  the  Am- 
erican continent  was  done  by  the  Az- 
tecs. In  Mexico  and  Peru  are  to  be 
found  the  remains  of  many  of  these 
ancient  arteries  of  travel.  Many  of 
these  roads  were  cut  for  miles  in  the 
living  rock  while  rivers  were  spanned 
by  bridges  suspended  across  yawning 
gorges. 

One  road  in  Peru,  which  dates  back 
to  the  time  of  Rome,  is  some  two  thou- 
sand miles  in  length  and  has  at  inter- 
vals along  the  route  stone  pillars  with 
directions  for  the  traveler  and  mileage 
tables  to  indicate  the  distance  between 
the  various  cities  enroute. 
*     *     * 

The  modern  highway  owes  a  great 
deal  to  the  ungainly  bicycle  of  the  SO's. 
In  those  days  when  the  front  wheel 
measured  some  five  feet  in  diameter 
the  stability  of  the  wheel  was  not  very 
great.  I  leaders  were  common  and 
mounting  was  difficult.  To  overcome 
these  difficulties  of  the  ordinary  bi- 
cycle, the  so-called  safety  was  devel- 
oped in  1885  in  which  the  pedals  were 
carried  on  a  separate  shaft  and  the 
power  was  transmitted  by  chain  and 
spn  ickel  to  the  rear  wheel. 

Then  came  the  development  of  the 
pneumatic    tire    and    the     demand     for 

smoother   surfaced   roads   for  the  use 

of  the  vehicle.  The  craze  of  cycling 
rea<  hed  its  height  in  the  late  90's  in  the 
United  States  ami  Clubs  of  Wheelmen 
were  organized  in  almost  every  state 
in  the  union.  Their  main  aim  was  the 
improvement  of  roads  ami  the  invest- 
ment in  highway  construction  elated 
from  this  campaign  which  was  launched 
hv    the  Wheelmen  of  the  90's. 

It  was  not  long  until  the  automobile 
look  up  the  work  of  propaganda  and 
from  1896  to  the  present  day.  hardly 
a  month  has  gone  by  without  the 
launching  of  propaganda  in  the  inter- 
ests of  thi  no\  ement. 

Golden  Gate 

Two  big  headliners  in  vaudeville  will 
divide  top-line  honors  on  a  Centennial 
Year  hill  scheduled  to  open  with  Satur- 
day's matinee  at  the  Golden  Gate. 
They  are  Aileen  Stanley,  the  Victrola 
Girl,  known  to  thousands  through  her 
vaudeville  engagements  and  many 
phonograph  records,  and  Jack  Nor- 
worth  and  Dorothy  Vdelphi,  in  a  coin- 
ed]   sketch,  "The  Nigger." 


Employees  help 


To  be  of  greater  ser- 
vice and — serve  well — 
is  the  desire  of  every 
Pacific  Service  em- 
ployee. 


PACIFIC  GAS  AND 
ELECTRIC  COMPANY 


"FACjriC  9CBVICE* 


Owned  -  Operated  -  Managed 
by  Californians 


GEO.  W.   CASWELL 

Sutter  6654  or  Oakland  1017 

Telephone  Direct 

l.MXl.OOO  cap*  were  »erve«i  at  the 

Pannnia-PacIftV   International   Exposition 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  22,  19271 


•^fJMf 


■J** 


GOLF 

By  Fred  Blair 


""SKs' 


-«.' 


Julian  D.  Harries, 

Newly-elected 

Potentate 

of 

Islam  Temple. 


JULIAN  D.  HARRIES,  explorer,  big  game  hunter,  globe 
trotter,  professor  of  languages,  leader  of  the  British 
Forces  during  the  Boer  War  in  South  Africa,  all  round  good 
fellow,  but  best  of  all,  the  newly  elected  Potentate  of  Is- 
lam Temple,  has  taken  over  that  office,  which  has  been  so 
capably  managed  by  Ernest  L.  West  during  the  past  year. 
Harries,  like  his  predecessors,  Hugh  King  McKevitt, 
Billy  Worden,  and  Ernest  West,  has  thrown  his  hat  in  the 
ring  and  hopes  to  carry  on  the  good  work  during  his  term 
of  office.  Julian  is  in  the  insurance  business,  and  will  fix 
you  up  against  life,   accident,  or  divorce. 

Like  all  his  predecessors,  also,  Harries  is  anxious  to 
carry  out  all  the  big  problems  that  are  on  the  calendar,  and 
is  particularly  interested  in  the  crippled  children's  work, 
which  has  been  so  admirably  handled  by  the  Shriners. 

Our  new  Pote  is  going  to  make  a  model  leader  because 
he  has  had  a  world  of  experience  both  at  home  and  abroad. 
He  is  a  masterful  talker,  a  real   William  Jennings   Bryan. 

His  flow  of  language  keeps  one  spell-bound  whenever 
he  is  in  command. 


The  Pote  Aspires  To  Be  Champ 

Like  Ira  Coburn,  Hugh  King  McKevitt,  Billy  Worden 
and  many  other  past  potentates,  Julian  Harries  aspires  to  be 
as  great  a  golfer  as  his  successors.  Ira  Coburn  is  a  builder 
by  profession,  but  he  is  also  a  builder  of  our  future  greats 
in  the  public  schools.  Ira  is  perhaps  the  busiest  man  in 
town,  for  what  with  helping  to  make  San  Francisco  the  me- 
tropolis of  the  West,  he  spends  much  of  his  time  on  the 
Board  of  Education,  and  during  his  spare  moments  he  de- 
lights to  visit  Lakeside  and  play  a  round  of  golf. 

Hugh  McKevitt,  the  big  attorney,  and  his  pal  Tack  Hous- 
ton, publisher  of  the  Masonic  World,  are  a  couple  of  King- 
pins among  the  mashie  wielders  at  the  Olympic  Club, 
never  missing  a  week-end  without  playing  both  courses. 

Perhaps  there  are  no  two  nobles  that  get  more  keen  en- 
joyment out  of  a  game  of  golf  than  Hugh  and  lack;  they 
play  for  pleasure,  not  according  to   Hoyle. 


Julian  Harries 

The  newly  elected  Potentate  of  Islam  Temple,  A.  A.  (  >. 
N.  M.  S.,  is  widely  known  among  the  Masonic  fraternity. 
He  is  a  member  of  Mission  Lodge,  No.  169;  Mill  Valley 
Chapter,  No.  108,  R.  A.  M.;  California  Council.  No.  2, 
R.  ec  S.  M.;  San  Francisco  Commandery,  No.  41,  Knights 
Templar,  of  which  lie  is  a  Past  Commander;  the  Ancient 
and  Accepted  Order  of  Sciots.  in  which  order  he  is  a  Su- 
preme officer.  In  addition  to  this  formidable  list,  he  is 
a  Past  Patron  of  Ivy  Chapter,  No.  27 ',  Order  of  the  Easterfl 
Star  and  a  member  of  the  California  Crevs. 

Julian  has  had  quite  an  adventurous  career.  In  Iris 
younger  days  he  roamed  the  world  seeking  adventure  and 
found  it.  Prior  to  the  Boer  War  in  South  Africa  he  hunted 
big  game  in  the  interior.  During  the  war  he  acted  as  inter- 
preter to  the  British  Forces,  speaking  Dutch  and  Zulu  flu- 
ently. Higher  rank  was  offered  him,  conditional  upon  sac- 
rificing his  American  citizenship.  Needless  to  say,  Julian 
indignantly  refused. 

He  has  the  distinction  of  being  one  of  those  few  favorefl 
mortals  who  have  been  sentenced  to  lie  hung  and  escaped 
the  noose.  This  followed  the  historic  Jameson  raid,  in 
which  he  took  an  active  part.  Later  he  served  for  several 
years  as  an  officer  in  the  British  South  African  Mounted 
Police,  a  picked  body  of  men  with  a  world-wide  reputation! 
Julian  is  an  apostle  of  good  cheer.  He  should  be  dubbed 
"Sunny;"  for  he  spreads  sunshine  all  around.  Ik-  lias  a 
wonderful  personality  and  bids  fair  to  be  one  of  Islam's 
most  popular  potentates. 


The  only  time  Billy  Worden  takes  a  crack  at  the  little 
apple  is  when  the  Shriners  pay  a  visit  to  Del  Monte  for 
their  high  jinks. 

Bill  forgets  business  for  a  few  days  and  matches  wits 
with  the  Fire  Commissioner, 
Frank  Sykes,  or  Fred  Hilmer, 
the  big  butter  and  egg  man 
from  the  West.  Naturally  our 
big  pote  Julian  is  anxious  to  cut 
as  big  a  figure  on  the  green- 
sward as  any  of  the  other 
Nobles. 

Julian  is  looking  forward  to 
the  Shrine  high  jinks  at  Del 
Monte  in  May,  which  is  one  of 
the  feature  sporting  events  on 
the  annual  roster.'  To  make 
sure  that  there  will  be  the  us- 
ual punch  in  their  sports  out- 
ing, Julian  has  pursuaded 
Noble  Bill  Woodfield  to  act  as 
sport;,  director  for  another 
term. 

Noble  Bill,  as  you  all  know, 
was  responsible  tor  the  splendid  program  put  on  last  vear 
tinder  the  Ernest  West  regime  and  he  made  such  a  won- 
derful success  of  it  that  every  Noble  was  strong  for  Bill 
to   lend   his   valuable  services   for  another  term. 

Noble  Bill  put  over  M>me  wonderful  programs  last  vear. 
but  he  claims  he's  got  a  lot  of  surprises  for  the  next  meet. 


"Uill"    Woodfltlil, 

the   efficient   chairman   of   the 

Shrlncrg'   Siiortg   Committee 


1927 


THE  SAN   FRANK  [SCO  NEWS   LETTER 


21 


LIBRARY  TABLE 

By  Eleanore  F.  Ross 

Fremont  Older  Tells  His  "Own  Story" 

That  Fremont  Older,  formerly  editor  of  the  S.  F.  "Bulle- 
tin" was,  at  one  time,  a  great  power  in  the  political  system 
of  San  Francisco,  no  one  can  deny,  who  has  any  knowledge 
of  the  graft  prosecution  of  the  nineties;  nor  that  he  had  the 
coinage  of  his  convictions,  for  it  took  moral  and  physical 
bravery  to  stand  out  against  the  combined  forces  of  corrupt 
politicians  and  the  moneyed  interests  backing-  them  ;  but 
that  he  proved  himself  guilty  of  the  very  crime  which  he 
was  fighting  (that  of  bribery)  he  admits  in  comparatively 
every  chapter  of  his  new  book,  "My  Own  Story." 

Reformers  may  find  pardon  for  this  in  the  fact  that  Older 
was  sincerely  striving  to  rid  the  city  of  graft;  they  may 
say  that  his  motives  were  good,  though  his  methods  fol- 
lowed closely  the  tricks  and  maneuvers  of  the  factions  he 
was  bucking,  but  the  ordinary  reader,  who  has  never  been 
bitten  by  that  trouble-making  little  gnat — reform — bemused 
and  befuddled  after  perusing  page  after  page  dealing  with 
the  handling  of  large  sums  of  money  to  make  puppets  of 
men — slaves  to  the  bidding  of  the  master  who  pulled  the 
strings, — finishes  the  bulky  volume  in  a  state  of  bewilder- 
ment bordering  on  collapse,  as  to  who  are  the  criminals 
and  who  the  reformers. 

The  manner  in  which  Older  carried  on  his  persecution  of 
nchmitz  and  Kuef.  with  the  aid  of  the  "Bulletin,"  private 
capital  and  the  Burns  detective  agency;  his  ousting  of  the 
district  attorney  to  put  his  own  "henchman"  in  ;  the  in- 
dictment of  Schmitz  ;  the  ridiculous  situation  of  a  city  which 
ran  itself  for  days  without  a  chief  executive;  the  search  for 
a  mayor  who  was  neutral  enough  to  keep  silent  in  the  midst 
of  this  political  pandemonium,  found  in  the  person  of  the 
poet,  Robson  Taylor;  Ruef's  ultimate  incarceration  in  the 
penitentiary,  the  one  poor  little  scape-goat  who  was  forced 
to  take  upon  his  shoulders  all  the  burden  of  crimes  of  a 
whole  army  of  evil  doers;  and  <  llder's  final  repcnlcnce  of  bis 
own  manipulations  of  the  city's  government  to  "get"  tin- 
men whom  lie  looked  upon  as  grafters;  all  this  i-  told  in 
a  straightforward,  Honest-to-God  fashion;  well  construc- 
ted, but  with  absolutely  no  attempt  at  "style";  no  concession 
to  a  little  persiflage  to  render  it  more  readable  and  lis-  like 
a  Congressional   Record. 

In  <  (filer's  address  to  the  Council  of  lewish  Women, 
after  he  bad  finally  succeeded  in  securing  Ruef's  parole,  he 
lives  the  whole  story  of  the  graft  prosecution  concisely  and 
Beady,  admitting  his  mistakes,  his  weaknesses,  bis  bit- 
prness  toward  those  whom  be  bad  considered  evil  doer-. 
In  one  paragraph  alone,  he  sums  up  cit)  government  as  it 
was  in  the  old  days,  as  it  is  today: 

"(If  course,  nothing  was  happening  then  that  had  not 
happened  before,  and  is  still  happening  m  all  cit)  govern- 
ments. The  administration  was  responding  to  privilege. 
That  i>.  the  powerful  corporations  and  the  powerful  proper- 
ty owners  were  asking  and  demanding  an  advantage  over 
the   ma--  of  the   community." 

"There  was  nothing  new  about  it,"  he  sav  s  further;  "but 
Bchmitz  and  Kuef  went  a  little  further,  perhaps,  ami  were 
a  little  more  picturesque  and  more  open  in  bestowing  priv- 
ilege- than  the  community  had  been  accustomed  to." 

It-  a  hook  worth  reading,  for  it  reveals  a  condition  ol 
civic  affairs  that  i-  positively  appalling  to  the  layman,  the 
■good"  citizen  who  i-  prone  to  refer  with  pride  to  "my  city." 

Its  author  must  be  an  honest  chronicler;  he  must  be  able 
to  prove  ever}  statement  he  has  made;  otherwise  he  would 
ted  with  a  bunch  u\  libel  suits  heav\  enough  to 
knock  him  off  bis  feet;  but  the  very  truthfulness  of  the 
deplorable  matter  constitute-  the  worst  commentary 
on  the  machination-  of  graft  over  civic  jurisdiction  that  has. 
surelv.  ever  been   written. 


GOLF 
(Continued  from  Page  20) 

William  H.  Woodfield,  Jr. 

Noble  "Bill"  Woodfield,  Chairman  of  the  (loli  Com- 
mittee of  Islam  Temple  of  the  Shrine  and  member  of  the 
Divan,  is  a  real  sportsman  in  every  sense  of  the  word.  A 
true  native  son,  being  born  and  raised  in  San  Francisco, 
"Bill"  is  a  member  of  California  Lodge,  No.  1  and  Cali- 
fornia Commandery,  No.  1,  Knights  Templar.  He  is  one  of 
the  best  known  real  estate  men  in  the  City  and,  in  addition 
to  his  many  other  activities,  has  been  appointed  Chairman 
of  the  "New  Building  Committee"  of  Islam  Temple.  This 
Committee  is  charged  with  the  task  of  locating  a  site  for 
the  wonderful  $4,000,000  Temple  that  the  local  Shrine  pro- 
poses to  build  some  time  in  the  future. 


Dinner  at  Occidental  Hotel,  Santa  Rosa 

Miss  Catherine  Coghill,  of  the  Bayview  Apartments, 
this  city,  was  guest  of  honor  at  a  very  enjoyable  duck  din- 
ner given  recently  by  Joseph  Rossi,  at  the  Occidental  Hotel 
in  Santa  Rosa,  where  Miss  Coghill  has  been  visiting  friends. 
She  is  the  great  granddaughter  of  Judge  J.  A.  Stanley,  who 
owned  the  first  vineyard  in  northern  California.  Judge 
Stanley  made  a  special  trip  to  Europe  to  select  a  number  of 
vines  which  he  considered  the  best  adapted  to  this  cli- 
mate, and  was  looked  upon  as  an  authority  in  his  time,  in 
regard  to  horticulture. 

Sprucing  Up 
"Our  museum  has  acquired  a  new    Rembrandt!" 
"About  time.  too.     The  other  one  was  getting  very  old." 
— Ulk  (Berlin). 

*chief 

Neur^wflmin 

o/LUXURY 

Caters  to  those  who  want  the  very 
best  in  travel  and  who  are  will- 
ing to  pay  a  little  more  for  it. 

Just  like  buying  a  diamond  or  a 
motor  car -quality  counts. 

The  Chief  marks  a  new 
era  in  transcontinental 
service. 

Extra  fare?    Yes.    But  also  extra 
fast  and  extra  fine. 
Santa  Fe  Ticket  Offices  &  Travel  Bureaux 

601  Market  Street  Telephone  Sutter  7600  Ferry  Depot 

SAN    FRANCISCO 

OAKLAND  IIKHKI'.l  I   v  SACRAMENTO  -\\l\    H<>*  V 

ill    l::th    "I.      nM    1  nlM-r-li.     \.r.  MMx;    K    -l.  r.lii    I  ..iirth    St. 

-  \\  JOSE  STOCKTOJi 

ir.Kn.l  *„nfn  <  Inrn  -I.  --t   rir-t  Nntloiml  flank  Hide. 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  22,  VJ27 


4*M*» 


lEIfrj^iiJj; 


TNhaeme  PIONEER 

on  a  box  of  office 
stationery,  whe- 
ther it  be  type- 
writer paper  or 
manuscript  cov- 
er, means  com- 
plete satisfac- 
tion. There  is  a 
grade  for  every 
need.  Ask  your 
printer  or  sta- 
tioner to  show 
you  samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established  1S55 
41  First  Street,  San  Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES    REASONABLE 
TERMS    IF    DESIRED 

American  Writing  Machine  Co. 
506  Market  St. 

Phone  Douglas  649 


San  Francisco 
Laundry 

(A  Soft  Water  Laundry) 


PHONES! 
San  Francisco — 
West  793 


Burlingame 

478 


Phone  Sutter  3278 

William  Herbst  &  Company 

(Formerly  with  Shreve  &  Company) 

CLOCKMAICERS  and  WATCHMAKERS 

CHIME,  ANTIQUE  AND   COMPLICATED   CLOCKS 

AND  WATCHES  A  SPECIALTY 

209  Post  Street  at  Grant  Avenue 

San  Francisco,  Calif. 

Call  and  Deliver  in  San  Francisco.  Alameda  and 

San  Mateo  Counties 


875    r'OLSOM   ST.  818   EMERSON  ST. 


PIONEER-GIBSON  EXPRESS 

FAST   EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


PLEASURE'S  WAND 
(Continued  from  Page  14) 
Royal 

"I  Ither  Women's  Husbands"  with 
Monte  Blue  and  Marie  Prevost  the 
stars  will  be  shown  at  the  Royal  the- 
ater Sunday.  Then  comes  Mary  Pick- 
ford  in  "Sparrows,"  occupying-  the 
screen  Monday,  Tuesday  and  Wednes- 
day of  next  week.  This  is  one  of  Mary 
Pickford's  latest  and  regarded  by  many 
as  one  of  her  loveliest  pictures. 

Milton  Sills  in  "Men  of  Steel"  with 
Doris '  Kenyon  playing  opposite  will 
be  screened  Thursday  and  Friday  with 
an  actual  steel  mill  shown  in  full  op- 
eration.        

Young  People's  Symphony  Concert 
That  local  society  is  interested  in 
the  musical  appreciation  of  the  sub- 
sub-deb  set.  with  an  eye  to  future  en- 
joyment of  good  music  of  the  most  ma- 
ture type,  is  evidenced  by  the  number 
of  the  smart  set  who  will  entertain  par- 
ties of  young  people  at  the  coming 
series  of  Young  People's  Symphony 
Concerts,  the  first  of  which  will  take 
place  on  next  Friday  afternoon  at  the 
Columbia  Theater,  under  the  baton  of 
Wheeler  Beckett.  Headed  by  Mrs. 
Leon  Guggenhime  as  chairman,  the 
patronesses  include — Mesdames  Walt- 
er Arnstein,  A.  B.  C.  Dohrmann,  Ira 
Bogan  Jr.,  M.  A.  Gunst,  Walter  Haas. 
Frank  King,  Rlilton  Lennon,  J.  J. 
Mack.  M.  C.  Sloss,  George  Fuller 

News  From  Santa  Cruz 
The  condition  of  the  Coast  Road  to 
Santa  Cruz  from  San  Francisco  is  de- 
scribed as  "good"  by  parties  who  have 
recently  arrived  here  via  the  ocean 
route.  As  the  dirt  portions  of  the  road 
suffer  from  heavy  rains  it  is  always  ad- 
visable for  motorists  to  secure  last  min- 
ute information  as  to  its  condition  dur- 
ing wet  weather. 

ASSESSMENT     NOTICE 
THE    MINERAL    DEVELOPMENT   COMPANY, 

location  of  principal  place  of  business,  San 
Francisco,    Calif. 

Notice  is  hereby  given  that  at  a  regular 
meeting  of  the  Directors  held  on  the  18th  day 
of  January,  11*27.  an  assessment  of  one-half 
cent  per  share  was  levied  upon  the  issued 
capital  stuck  of  the  corporation  payable  im- 
mediately in  legal  money  of  the  United  States, 
to  the  Secretary,  at  the  office  of  the  company, 
Room  245,  Monadnock  Building,  San  Fran- 
cisco,  Calif. 

Any  stock  on  which  this  assessment  shall 
remain  unpaid  on  the  24th  day  of  February, 
i!>27  will  be  delinquent  and  advertised  for 
sale  at  public  auction,  and  unless  payment 
is  made  before,  will  be  sold  on  Thursday  the 
24th  day  of  March,  1927  to  pay  the  delinquent 
assessment,  together  with  costs  of  advertis- 
ing anri   expense  of  sale. 

M.  .1.  SEELY,  Secretary, 
245   Monadnock   Building. 
San    Francisco.    Calif. 

twill,   MEETING 
THE   JOSH!    \    HEN  1)1     IKON    WORKS 

Tlie  regular  annual  meeting  or  the  stock- 
holders of  The  Joshua  Hendy  Iron  Works  will 
be  loii!  at  the  office  of  the  corporation.  X,.. 
7".  Fremont  Street,  San  Francisco,  California, 
on  Tuesday,  the  8th  day  or  February,  1927,  at 

i"     ii of   le   o'clock   a.   m.,    for   the  purpose 

of  i  lecting  a  Board  of  Directors  to  serve  tor' 
the  i  nsuing  year,  and  the  transaction  of  such 
other  business  as  may  come  before  the  meet- 
ing. 

('HAS,  C.  GARDNER, 

Secretary. 
ifflce:    in  Fremont  Street, 
San    Francisco.   California. 


PHONE 

CRAYSTONE  240 


N.    W.    CORNER 

POLK  and  POST  STS. 


GEO.  W.  KNiGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual  Attention  Given  to 

Each  Order 

Office  and  Works  1625  Mission  St. 

Phone  Market  7913 
Branch  Office:  700  Sutter  Street 

IHotel  Canterbury  Bide.) 
Phone  Prospect  9845 

Work  Called  For  and  Delivered 


Max  Rosenthal 

Where  Good  Tailoring 
Costs  Less 

A  choice  selection  of  seasonable 
Woolens  suitable  for  Formal, 
Sport  and  Business  wear  is  now 
ready  for  tour  early  considera- 
tion. 

527  Post  Street,  San  Francisco 
opp.  olympic  club 


USED 


ADDING,  BOOKKEEPING, 

CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  -  SOLD 
RENTED 

GENERAL   ADDING    MACHINE 

EXCHANGE 

Phone  Garfield  3852  MJ-4  Market  St. 


CAFE  MARQUARD 

Adjoininci  Wilkes  and  Curran  Theaterj 
GEARY  AND  MASON 

Phone  Prospect  61 

^REVUE^. 

Nightly 
THE  CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 
DINING— 6  p.  m.  to  1  a.  m.— DANCING 


ICE  CREAf% 
CANDY 
PASTRY 


BREAKFAST 

polk  t  california  sts.i  luncheon 

jioo    'jio"*  imIPINNE :>? 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c,  $1.00     35c,  50c,  75c     $1.00,  $1.50         a  la  Carte 
Dancing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  Street,  Telephone  Douglas  3974 

special  parties  arranged 

headquarters  for  theatrical  people 

Hattds  Mooseh  Minnie  C.  Moosun 


t^teanorS 


I4B  Powell  Street 
San  Francisco 


A  quiet,  home-like  place,  where  the 
service  is  dainty  and  the  prices 
reasonable.  Every  day:  Breakfast, 
Luncheon,  Afternoon  Tea,  Dinner. 
Sundays:  Dinner. 


Caroline  Jones 

Luncheon  is  served  from  11  :30  to  2:30 

and  tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners. 

334  Sutter  St.  Douglas  7118 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50— Also  a  la  Carte 

Merchants'  lunch  11  a.  m.  to  i  p.  m.   (a  la  carte).    Private  din- 
ing rooms   Tor  banquets  and  parties,   seating   75  to  100  people. 


441  Pine  Street 


Phone  Kearny  468 


O'Ferrell    end 
1  .r«in     St.. 


Weekday!,    Luncheon     

(11  JO    to    2    p.    re.) 
Dinner.  Week    Dart   and  Sander* 


BLANCO'S 

.$  .75 


Phone 

Gray. lone     8100 


No    Visitor  Should  Lea  re  the   Cily  With- 
out   Oin.ne    in    the    Finest    Cafe 
1-50  in    America 


Our    Main    Dining    Room    it    open    again    on   Sundays, 


NOAH'S 
ARK 

BS  Third  Avenue,  SAN    MATEO 


Featuring     Southern     Cooking 
Open  From 
11:30  a.  m.   to   2:00   p.   m. 
i  10    p.    m,    to    1:30   p.    m 
Sundays     and     Holidays 
4:30    to    8:30    p.    m.    only 

CLOSED    EVER!    MONDAY 
Half  Block  from  Highway 


Uncle  Tom's  Cabin 

Restaurant 

open  uk)  a.  m.  to  11. -so  p.  m. 

unsurpassed  cuisine 

Carl  Leonhabdt 

f ormerK  of  Golden  Cale  Park  Catino 


LA  CASA  BIGIN 

441    STOCKTON   STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN   CUISINE 


EL  DORADO  HOTEL 

SONOMA,   CALIP. 

The  finest  meals  in  the 

VALLEY  OF  THE  MOON 


-1  i- 


Clean   Rooma,    Clean   Linen,  Clean   Everything 

Ratal   Exceptionally    Reasonable 

Telephone  110 


AGUA  CALIENTE  SPRINGS 

Why?   It's  the  Water  and  the  Table. 

New  dance  hall.  Special  attractions.  Radio-active,  hot  sulphur  water 

tub  baths  and  swimming  pool.  Fireproof  hotel.  Write  for  booklet. 

T.  H.  CORCORAN,  Agua  Caliente,  Sonoma  Co.,  Calif. 

or  see  Peck-Judab 


v^ALilEsIN  It   V  1L.L.A.  CARL  STEFFEN.  pBOp 

French  and  Italian  Dinners — Meals  at  All  Hours 

Modern  Rooms — Private  Cottages 

AGUA  CALIENTE 

4  Minutes  Walk  to  Fetters  Station,  Sonoma  County,  California 

Telephone  Sonoma  4F4 


MOUNTAIN  SPRINGS  WATER 

"Bottled    at    tho    Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    Clara    Street— Garfield    S44 


Dr.  B.  Franklin  Pearce 

PYORRHEA  SPECIALIST 

Hours:  9-12,  1-5 

980-82  Flood  Buildinc,  Powell  and  Market  Sts.,  San  Francisco 

Phone  Garfield  5394 


FEW  PEOPLE  TAKE  PROPER  CARE  OF 
THEIR  TEETH 

Some  think  that  a  visrnroua  brushing  ence  or  twice  a  day  la 
taking;  very  good  care  of  them.  Brushing  Is  only  a  part  of  the 
process.  Many  Thine*  can  happen  to  your  teeth  which  only  a 
competent  dentist  can  take  care  of.  Have  your  teeth  examined. 
They  may  not  be  as  sound  as  you  Imagine.  A  toothache  means 
trouble;  do  not  wait  for  the  ache.  Watch  yoor  teeth  and  arums. 
There  are  Bum  troubles  that  will  destroy  teeth  faster  than 
decay.  Are  your  teeth  soref  Do  your  gums  bleed?  Call  in  today 
and  talk  It  over.  It  will  cost  nothing.  My  nerve  blocking  «y«- 
tem  blocks  off  all  nervca  and  pain.    It  will   please  you. 

DR.  W.  W.  HOAGLAND 

"THAT  CAREFUL  DENTIST" 
908  Market  Street  (at  Powell  and  Eddy),  San  Francisco,  Calif. 

Phone  Garfield  BK 

SPECIALISTS  —  Extractions:     Crowns;    Self    Cleaning-    Brtdsres: 

Porcelain  Work  and  Rootle*.  Plates 


SAIL  TO  NEW  YORK 

See    MEXICO,   CENTRAL    AMERICA,    PANAMA    CANAL    and 
GAY  HAVANA,  en  route 


Sister  Ships: 
SS   VENEZUELA 
SS   COLOMBIA 
SS   ECUADOR 


Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropica 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail  liner  with 
leven  never-to-be-forgotten  visits  ashore  at  picturesque  and  historic  porta — Man- 
zanillo,  Mexico;  San  Jose  de  Guatemala;  La  Libertad.  Salvador;  Corinto, 
Nicaragua.  Two  days  in  the  Canal  Zone;  see  the  great  Panama  Canal;  visit  Balboa, 
Cristobal  and  historic  old    Panama. 

Even-  cabin  on  a  Panama  Mail  liner  is  an  outside  one:  each  has  an  electric  fan, 
and  there  is  a  comfortable  lower  bed  for  every  passenger.  There  is  an  orchestra  for 
dancing;  deck  games  and  sports  and  salt  water  swimming  tank.  The  Panama  Mail  is 
world-famous   for  its  food   and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  including  bed  and 
meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by  rail  (or  vice  versa)  for 
as  little  as  $350.  (This  price  does  not  include  berth  and  meals  on  trains.)  Panama 
Mail  liners  leave  San  Francisco  and  New  York  approximately  every  21  days.  Next 
sailings  from  San  Francisco:  SS  ECUADOR.  Januarv  22:  SS  COLOMBIA,  February 
19.  From  Los  Angeles  two  davs  later.  Westward  from  New  York:  SS  COLOMBIA. 
January    15;   SS   VENEZUELA.   February   5. 

For  illustrated  booklets  and  further  details  ash   any  steamship 
or  ticket  agent  or  xerite  to 

PANAMA  MAIL  S.  S.  CO. 


548  S.  SPRING  STREET  2  PINE  STREET 

LOS  ANGELES         SAN   FRANCISCO 


10   HANOVER  SQUARE 

NEW  YORK 


DISTINCTION! 


LMliffil: 


Perfect- COM  FQ  RJ! 


With 


ECONOMY! 


These  three  features  com- 
bined with  many  other  attrao 
tions, including  excellent  meals, 
form  a  combination  of  hotel 
service  difficult  to  equal. 


Make  your  next 
stay  at  the 
famous 


RATES 

Per  Day 
slnsle 
European  Plan 


120  rooms  with  runninff 
water  $2.50lo$4.00 
220  rooms  with  bath 

3. SO  to  5.00 
160  rooms  with  bath 

6.00  to  8.00 
Double.  4.00  up 


Also  a  number  of  lame  and  beautiful  room*  t>nd 
■uiiix-  some  in  period  furnishings  with  grand  pi. 
e  place  and  bath,  $  tO  up. 


Large  and  well  equipped 
Sample  Rooms 


RAMCHO  GOLP  CLUB 
available  to  all  guests 


HAROLD  E.  LATHROP 


ROLLS-ROYCE 


Direct  Branches: 
San  Francisco  Los  Angeles 

461  Post  St.  3136  Wilshire  Blvd. 


"A  Six-pointer" 


"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 

Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A   delight  to  every  sense — taste,  sight  and 
bouquet. 

Packed  by 

NAPA  SODA  COMPANY 


Phone  Market  117 


San  Francisco,  Calif. 


rAL,iri^  auiu  anuw   January  29th  to  February  5th  Inclusive 


#5.00  PER  YEAR 


SAN  FRANCISCO 


PRICE  10  CENTS 


Saturday  January  29,  1927  ^-^  07f^5^§  ANGELES 


San  Francisco  Gets  Its  First  Look  at 

The  Magnificent  New 

CHANDLER 

ROYAL  EIGHT 
At  the  Auto  Show— January  29th.  to  February  5th. 

Tilt:  (  HANOI  EB-I  I  I  Ml   \M>  MOTORS  CORPORATION  CLEVELAND 

CHANDLER -CLEVELAND  MOTOR  CAR  CO. 

\  .in  Ness  .ii  Sacramento— Graystone  6700 

Louis  Cohen,  Associate  Dealer,  W47  Mission  St,— Graystone  6700 
Hebraok,  Hunter  &  Peacock  *"<■..  3435  Broadway.  Oakland 

OPEN  SUNDAYS  AND  EVENINGS 


SerVel 


SMeans-^ 

SERVES  ELECTRICALLY 

Why  Necessary 

1st  Electrical  Refrigeration  is  recog- 
nized as  efficient,  constant  and 
sanitary. 

2nd  Food  preservation  is  as  necessary 
in  winter  as  in  summer. 

3rd  It  is  more  economical  than  ice  and 
gives  a  constant  temperature. 

4th  Make  your  ICE  AT  HOME. 

5th  No  worry  or  inconvenience  with 


PERFECT 


REFRIGERATION 


Name 

Address 

City 

SERVEL  CORPORATK  >\ 

1740  Van  Ness  Ave.,  San  Frani  is<  o,  Calif. 
i  Iraystone  1730 


SEND  FOR  A  SERVEL  COLDERY 

i  u1  out  this  coupon,  mail  to  us  and  we  will  forward 
tn  you  without  any  obligation  on  your  part  our  receipt 
book  of  menus  for  frozen  foods  and  appetizers. 


Established  July  20,  1856 

saN  F££gici8Co 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

me  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1S5G,  bv  Frederick  Marriott.    Published  by  Frederick  Marriott, 

r.,   from    1SS4    to   1825.     Is   now   printed   and   published   weekly   by   Frederick    Alfred    Marriott.    26S    Market    Street,    San    Francisco,    California. 

'elephone  Kearny  8357.    Entered  at  .San  Francisco,  California,  Postoffice  as  second-class  matter.    London  Office:  Street  &  Co.,  30  Cornhill,  E.  C, 

London,   England.    Subscription   Rates    (including-  postage),   one  year,  $5.00.    Foreign,  one  year,  $6.00.    Canada,  one  year,  $6.00. 


ol.  CIX 


SAN  FRANCISCO.  CALIF.,  JANUARY  29,  1927 


THE  AUTO  SHOW 


By  E.  V.  WELLER 


THE  twenty-seventh  annual  National  Automobile  Show  in  New  York  broke  all  records  lor  attendance.    Public  interest 
was  greater  than  ever  before,  dealers  were  more  enthusiastic  and  the  manufacturers  had  many  a  surprise  in  store  for 
:he  motor  car  buyers. 

These  surprises,  and  tliev  range  from  refinements  in  design  and  brilliant  combinations  of  color  to  new  mechanical 
'eatures  that  make  the  operation  of  an  automobile  easier  and  more  dependable,  are  revealed  before  the  eyes  of  the  mo- 
orist  at  the  annual  Pacific  Automobile  Show  in  the  Civic  Auditorium  at   San  Francisco,  January  29-February  5: 

The  Automobile  Show  is  one  of  the  great  educational  exhibits  of  the  year.  Its  chief  interest  may  lie  for  the 
Ryer  and  salesman,  but  it  is  important  as  a  spectacle  of  beauty  and  as  a  monument  to  the  advance  in  engineering.  It 
is  indeed  a  displav  that  illustrates  the  advance  in  civilization  and  the  efficiency  of  the  American  engineer.  In  the 
Bow  this  year  there  were  no  wild  departures  in  coach  design,  but  refinements  in  comfort  that  contribute  to  the  luxury 
jf  riding  in   a  motor  car  were  much   in    evidence. 

You  will  find  the  motor  car  today  able  to  go  farther  on  less  fuel;  able  to  climb  a  hill  with  less  effort;  able  to  travel 
at  high  speeds  with  a  minimum  of  vibration,  and,  all  in  all,  more  perfected  in  a  mechanical  way  than  its  predecessors 
if  the   Shows  that   have  gone  before. 

The  State  Motor  Vehicle  Department  anticipates  a  registration  in  California  of  approximately  1.750.000  cars,  a 
healthy  increase  over  the  preceding  twelvemonth  period.  This  is  enough  to  make  any  optimist  beam  forth  his  belief 
in  prosperity  for  the  twelvemonth  to  come. 

The  observer  at  the  show  is  confronted  by  a  few  very  interesting  conclusions,  one  of  which  is  a  bit  shopworn. 
It's  a  bromide,  nowadays,  to  remark  on  the  prevalence  of  the  closed  car  model,  but  it  is  very  much  in  evidence  at  the 
1927  Show.  More  so  than  it  was  last  year.  The  motorist  of  today  keeps  his  weather  eye  open— in  a  closed  job.  An- 
other observation  is  that  a  great  main-  motorists  know  a  little  something  about  what  makes  the  car  go  and  what  makes 
it  stop.  A  point  in  engineering  design  on  (he  inside  of  the  car  may  sell  a  prospective  purchaser  where  a  few  years  ago 
the  inside  of  the  car  was  a  mysten    to  the  buyer  and   for  that  matter  to  the  salesman  and  to  the  dealer  as  well. 

The  whole  family  will  be  tickled  pink  with  the  gorgeousness  of  the  vehicles  and  the  colorful  netting.  Matron  ami 
maid  will  sigh  over  the  luxurious  limousine  with  its  mirrors  and  powder  puffs  and  its  cute  little  thing-um-a-gigs 
for  milad\  who  smokes.  The  business  man  will  disguise  his  eagerness  under  a  frown  and  look  wisely  over  the  engine 
and  the  bod\  construction  the  while  he  hearkens  and  nods  now  and  then  to  the  palaver  of  the  salesman.  The  col- 
lege  youth  and  his  lad)  will  drink  heav)  draughts  of  jo}  a-  they  inspect  tlu-  cut-a-w  ay  roadster  with  the  loud  stripes 
Wile  many  an  anxious  parent  will  have  his  hands  full  in  keeping  the  children  away  from  the  horn  button, 
gorge  of  beaut  v  and  if  wishes  were  automobiles  even  one  of  the  hundred  and  one  cars  on  the  fl. 
m  the  first  da\   of  the  exhibit. 

Interest  in  thing-  mechanical  is  more  alive  than  ever.  The  cut-out  chasses,  the  lecture  rooms,  the  skeletons  that 
non-lit  out  the  anatomical  peculiarities  of  tin-  car  and  that  are  a  continual  attraction.  There  i-  something  almost 
morbid  in  the  vva\  the  spectators  crowd  around  to  see  the  poor  vehicles  dissected.  One  dealer  ha-  sawn  one  of  his  cars 
.amipletcly  in  halt  and  the  poor  thing  seems  to  be  continually  craning  it-  neck  about  the  Auditorium  in  search  of  the 
rest    of    its   anatomx 

There   wa-  a  goodly  percentage  of  the  crowd  on  hand   to  see  the  busses  ami  tractor-,  truck-  ami  trailer-.     The  vision 
I  the  motorized  world  of  the  future  is  incomplete  without  including  this   phase  of   the   exhibit.     That's  how   the   young 
Bpeful  who  lives  out  in  the  country  will  be  enjoying  the  advantages  of  first-class   schooling;  that's   how   the  great  en- 
gineering   projects    of    the    state    will    be    rushed    to    completion,   that's   how    a   great    many   of   us    will   be   traveling   from 
place   to'  place   in    the   near   future,    -these   are   important    factors  in   the   transportation   of  the   world. 

Then  the  accessories  will  attract  a  great  throng  There  are  hundreds  of  things  on  display  in  this  section  that 
nakc  motoring  more  comfortable  and  more  sale.  There  arc  moving  exhibits,  wrenches  that  know  every  bolt  and  nut 
>v  name  and  boms  with  organ  voices  that  play  excellent  jazz. 

The  Automobile  Show  of  1927  will  go  into  the  record-  as  one  of  the  most  successful  exhibits  ever  held.  The 
Irtomobiles  that  are  all  shined  up  for  the  Show,  will  soon  be  skimming  up  and  down  the  highways  ot  California  in  ans- 
wer to  the  call  of  the  open  road.  Spring  is  just  around  the  corner  and  this  year  will  set  a  new  record  tor  automobile 
tra\el  in  California. 


It  is  a  grand 
■r  would  be  driven  away 


THE  SAN  FRANCISCO  NEWS   LETTER 


29,  19a 


(  lur  campaigns,  which  always 
Governmental  Interference      go  on  in  these  columns,  against 

the  persistent  interference  of 
the  government  in  the  affairs  of  the  individuals  have  re- 
cti ed  quite  strong-  support  from  no  less  a  source  than 
Senator  Borah.  He  has  gone  on  record  in  a  very  able  speech 
against  the  constant  invasion  by  the  government  of  the 
sphere  of  individual  enterprise.  It  is  unnecessary  for  us  to 
say  that  we  are  in  entire  accord  with  him.  This  is  all  the 
more  notable  in  that  we  often  find  ourselves  very  much 
at  odds  with  the  famous  statesman. 

Unless  there  is  a  halt,  says  the  Senator,  the  government 
will  find  itself  primarily  an  institution  for  spying  upon  the 
citizens  of  the  country  and  will  become  that  most  despicable 
and  least  hopeful. of  all  forms  of  government,  a  bureaucracy. 
One  can  di>  nothing  with  a  bureaucracy.  The  group  or- 
ganization which  it  implies  is  impervious  to  criticism  and 
there  is  a  lack  of  personal  responsibility  which  makes  the 
fixing-  of  blame  practically  impossible. 

Step  by  step  the  development  has  gone  along  until  we 
fancy,  at  least,  that  the  bureaucracy  which  Senator  Borah 
so  much  dreads  is  with  us  already  and  that  already  we  are 
beginning  to  find  ourselves  ridden  by  a  group  which  does 
not  hesitate  to  employ  espionage  upon  citizens  engaged  in 
lawful  business  and  to  violate  the  law  wherever  it  wishes  to 
lay  its  hands  upon  some  one  who  has  given  it  offense.  The 
administration  of  Acts  like  the  Volstead  Act  has  been  no- 
torious for  bureaucratic  abuses,  which  would  have  been 
quite  in  place- in  the  Russia  of  the  Tsaristic  rule  but  which 
are  in  no  ways  appropriate  to  the  government  of  a  people 
like  our  own.  We  are  with  Senator  Borah,  but  we  fear 
that  he  is  talking  a  little  late. 


When  we  come  to  sift  the  Nicara- 
The  President  is  Right  guan  and  Mexican  matters  to  their 
foundations  we  find  that  the  main 
question  and  indeed,  as  far  as  this  country  is  concerned,  the 
only  question,  involved,  is  the  fundamental  matter  of  the 
protection  of  the  property  of  our  nationals  abroad. 

Is  a  civilized  government  obliged  to  protect  the  property 
of  its  nationals  who  have  invested  in  good  faith  abroad? 
This  may  be  met  by  the  further  question — are  such  in  vest- 
ments legitimately  made  under  treaty  between  the  govern- 
ment of  the  country  of  the  nationals  investing,  and  the 
country  in  which  they  have  invested  ? 

If,  as  matter  of  fact,  investments  have  been  made  abroad 
under  treaty  rights  with  a  foreign  country,  there  cannot 
be  the  least  doubt  that  it  is  the  duty  of  he  United  States 
to  protect  its  nationals  in  their  investments.  As  the  Presi- 
dent says,  the  United  States  cannot  afford  to  allow  the  con- 
fiscation of  the  property  of  its  nationals. 

It  could  not  be  otherwise.  What  would  be  the  use  i  if 
paying  taxes  and  belonging  to  a  country  if  that  country 
will  not  in  times  of  emergency  defend  your  life  and  your 
property  rights,  abroad  as  well  as  at  home?  So  there  is  no 
question  at  all  about  the  President  being  absolutely  right  in 
his  attitude  with  respect  to  the  investments  of  Americans 
in  these  countries  and  it  is  his  duty  to  use  the  forces  of  the 
United  States  if  necessary,  to  protect  the  property  of  the 
nationals  of  this  country  who  have  invested  their  money 
abroad  and  have  acquired  property  rights  under  treaty. 


This,  therefore,  as  the  President  truly  says,  is  not  a  matter 
which  is  capable  of  arbitration.  No  country  can  afford  to  I 
arbitrate  the  essential  question  of  the  protection  due  to  its  j 
nationals  abroad.  All  that  remains,  then,  is  the  question  as  I 
to  whether  American  property  rights  have  actually  been  I 
violated. 


(  )ne  of  the  most  striking  things  m 
American  Amusements  late  is  the  unanimity  with  which 
the  reformers  of  Europe  are  fall- 
ing upon  the  way  in  which  we  have  learned  to  spend  our 
leisure  and  more  particularly  those  special  forms  of  dancing 
which  have  sprung  up  in  the  cabarets  and  night  clubs  of 
this  country. 

The  Russian  government  lias  forbidden  the  dancing  of 
the  Charleston  and  has  made  it  an  offense  under  the  police 
laws  to  make  a  public  exhibition  of  the  dance.  We  have  no 
doubt  that  what  the  government  bans  in  public  is  indulged 
in  private  and  that  Russian  youths  and  maidens,  if  they 
have  any  privacy,  take  an  extraordinary  pleasure  in  foot- 
ing the  forbidden  measure.  But  the  altitude  of  the  gov- 
ernment is  unmistakable;  it  regards  the  Charleston  as  im- 
moral and  not  fit  for  an  earnest  working  people. 

Now  comes  Mussolini,  with  the  same  idea  more  forcibly 
expressed.  He  has  issued  an  order  which  bans  the  Charles- 
ton, the  Black  Bottom,  other  dances  of  a  like  character  and 
even  jazz.  He  is  engaged  in  the  moral  invigoration  and 
rejuvenation  of  his  people  and  pretends  to  find  in  these 
dances  a  merely  vicious  tendency  which  can  not  but  hurt  the 
morals  of  the  society  over  which  he  presides. 

Here,  we  have  a  strange  phenomenon, — that  a  people 
which  has  hitherto  borne  a  reputation  for  almost  prudish 
puritanism  has  in  a  very  short  space  of  time,  arrived  at 
the  point  where  its  amusements  are  banned  by  folk,  like  the! 
Russians  and  the  Italians,  who  have  hitherto,  at  least. 
shown  no  tendency  towards  that  puritanism  of  conduct 
which  has  up  to  now  been  regarded  as  our  almost  Messianic 
rede. 

It  would  be  interesting  to  discover  just  bow  it  happened 
that  we,  of  all  people,  should  have  come  into  the  possession 
of  these  particular  expressions  of  physical  abandon. 


So  far  the  new  Governor  is  making 
The  New  Governor  good.  There  is  a  very  good  tone  aboffl 
the  administration  ;  a  tone  which  is,  at 
one  and  the  same  time,  quiet  and  confident.  A  sensitive  ob- 
server will  note  that  there  is  an  absence  of  amateurism  about 
the  present  government.  The  way  in  which  it  tackles  the 
various  matters  with  which  it  is  brought  into  contact  has 
a  masterly  feel  about  it.  There  is  an  absence  of  the  Western 
cowboyish,  almost  infantile  bravado,  which  has  too  often 
marred  our  Sacramento  politics.  It  might  be  said  with 
truth  that  the  hand  of  the  expert  is  being  manifested,  and 
that  we  shall  have  a  government  of  a  professionally  high 
grade. 

Of  course,  professionalism  has  its  drawbacks,  too.  <  )ne 
can  get  too  far  from  the  people  and  a  touch  of  highbrowisfl 
will  do  more  harm  in  the  long  run  than  a  great  deal  of  vul 
garity,  for  after  all  people  do  forgive  vulgarity,  but  intel 
lectual  superiority  is  one  thing  to  which  they  can  nevei 
become  reconciled.  If  this  state  government  is  in  any  dan- 
ger at  all,  it  is  in  danger  from  the  expert  and  the  politiciar 
who  likes  to  be  called  a  "statesman." 

So  far,  however,  the  signs  of  such  weakness  are  not  pel 
ceptible.  The  Budget  has  been  quite  a  triumph  for  tin 
Governor.  It  may  be  said,  safely,  that  we  have  not  had  be- 
fore, a  budget  so  well  drawn  and  so  comprehensive  in  it; 
terms.  It  provides  for  the  financial  future  of  the  State  dur 
ing  the  next  two  years,  with  care,  and  apparently  with  en- 
tire accuracy   and   embraces   a  surplus   which    should   hav< 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  29,  1927 

Hie  effect  of  doing  away  with  those  periods  of  money  strin- 
■jney   which   the  State  government  has  frequently  had   to 

endure. 

It  is  true  that  cm  the  face  of  it  the  Budget  is  higher  and 
the  cost  of  governmental  service  shows  an  increase.  But 
the  population  has  also  increased  and  the  budget  has  merely 
Sept  pace  with  that  increase  in  population.  Governor 
Young  is  beginning  well. 

One  would  have  thought  that  Tennessee 
Cackling  Imbecility    last  year  had  given  enough  merriment 

to  the  world  and  had  brought  enough 
contempt  upon  itself  to  discourage  any  further  attempts  to  in- 
terfere with  the  teaching  of  science  in  the  public  schools.  Not 
so,  however.  Politics  breeds  fools  as  stagnant  water  breeds 
Eosquitoes,  and  we  are  no  better  here  than  anywhere  else.  We 
have  produced  our  own  legislative  moron  in  the  person  of  As- 
semblyman Helsinger  of  Selma,  who  has  taken  upon  himself 
to  introduce  a  bill  making  it  a  misdemeanor  to  teach  evolution 
in  the  Public  schools,  elementary  or  secondary. 

The  -\ssemblvman  has  no  better  sense  than  to  object  to  the 
teaching  of  evolution  upon  the  ground  that  it  contradicts  the 
story  of  the  Creation  as  told  in  the  Book  of  Genesis.  That 
sounds  very  rural,  too  rural  for  Selma,  for  there  are  many  up 
and  coming  people  in  that  part  of  the  country  who  would  never 
endorse  any  such  stupidity  as  that  proposed  by  Mr.  Helsinger. 
There  are  many  divines,  among  them,  notably,  the  Bishop 
of  London,  who  is  a  scholar  as  well  as  man  of  affairs,  and 
recently  visited  this  city.  He  will  not  admit  that  there  is  any 
inherent  contradiction  'between  the  Scriptures  and  the  results 
of  modern  scientific  investigation. 

lie  that  as  it  may,  our  children  have  the  right  to  know  the 
Best  that  has  been  found  in  the  work  of  scientists  and  thinkers. 
There  is  no  right  on  the  part  of  the  Legislature  of  anyone  else 
to  deny  them  access  to  those  stores  of  knowledge  which  the  race 
has  accumulated.  Such  attempts  make  us  appear  feeble-minded 
ami  ignorant  and  we  do  not  care  to  bear  any  such  reputation. 
Becent,  progressive  Cali  fornians  have  no  use  for  the  llcl- 
singers. 

One  always  feels  a  great  satis- 
The  New  Embarcadero  Bus  faction  when  that  is  accom- 
plished which  has  been  strenu- 
ously worked  for;  vet  it  is  hut  human  nature  to  feel,  at  the 
same  time,  a  touch'  of  dissatisfaction,  lor.  after  all.  things 
never  do  measure  up  to  one's  expectations  and  the  real  is 
always  so  much  more  meager  than  the  hoped-for. 
The  foregoing  verv  commonplace  reflections  are  forced  upon 

us  l>\  the  opening  of  the  bus  traffic  on  the  Embarcadero.  At 
list,  we  are  oil.  for  six  years  we  have  ploddingly  and  pains- 
takingly  called  the  attention  of  the  Board  of  Supervisors  and 

evervhodv  thai   we  could  reach  to  the  burning  necessity  ol   bus 

traffic  on  the  Embarcadero,  The  lack  of  it  has  cost  millions  ol 
Hollars  to  working  people  and  business  people  alike:  it  has 
brought  a  great  de.d  of  unnecessary  trouble  to  well-to-do  visit- 
ers and  tourists  and  has  been  a  source  of  burdensome  expense 

to  the  poorer   people   who  have  come   to  our  city.     Hooting  it 

klong  the  Embarcadero  is  nol  a  holiday  performance,  an 

oi  us  have  been  until  i  on   obliged  to  hoot   it. 

Now,  we  have  a  bus.   But  such  a  bus!  Win  should  the  traffic 

have  been  started  in  such  a  poor  way?  Win  should  not  the 
needs  of  a  transportation  which   is  second  to  none  in  this  City, 

have  been  mel  so  shamefacedly  and  with  such  a  mean  gesture, 
as  it  were'  The  Mayor  led  off  the  grand  opening!  Good  old 
Mayor!  We  have  the  greatest  admiration  for  Mayor  Rolph; 
be  never  sbirks  bis  job,  even  under  the  most  trying  conditions, 

and  we  feel  sure  that  he  thought  the  beginning  of  Embarcadero 
transportation,  .is  permitted  l'\  the  Board  oi  Supervisors,  about 
as  living  a  job  as  he  ever  tackled. 

But.  at  last,  we  have  a  bus  on  the  Emharcad.  :        e  One! 

Lei  the  good  work  go  on.  Some  day  we  may  have  transporta- 
tion for  human  beings  on  the  Embarcadero. 


From  Brighter  Pens  than  Ours 


Too  bad  the  Nicaraguan  Liberals  have  withdrawn  from 
El  Bluff.  It  sounds  like  just  the  town  for  a  Central  Am- 
erican revolution. — New  York  Evening  Post. 

*  *     * 

If  a  man  owns  an  automobile  it  doesn't  prove  that  he 
has  money.     It  only  proves  that  he  had  money. — El  Paso 

Times. 

*  *     * 

Secretary  Mellon  speaks  rather  favorably  of  the  instal- 
ment plan  of  buying,  but  we  often  reflect,  as  we  open  our 
mail,  that  probably  Mr.  Mellon  has  not  had  much  actual  ex- 
perience.— Ohio   State  Journal. 

*  *     # 

We  are  assured  that  the  poison  in  holiday  liquor  is  not 
instantaneous  in  effect.  It  should  at  least  spare  us  until  af- 
ter March  15,  or  how  can  we  pay  our  income  taxes? — Brook- 
lyn Eagle. 

Londoners  are  thankful  that  a  sky-scraper  like  the  pro- 
posed 110-story  Larkin  tower  would  be  impossible  in  their 
town.  We  appreciate  their  feeling  about  this,  yet  no  sky 
in  our  wide  acquaintance  needs  scraping  as  much  as  Lon- 
don's.— The  New  Yorker. 

*  #     * 

(  If  course  there  may  be  no  connection  between  the  two 
incidents — but  it  does  seem  odd  that  the  announcement  of 
Mussolini's  tax  on  Italian  bachelors  should  have  been  fol- 
lowed so  closely  by  the  report  of  Crown  Prince  Humbert's 
engagement  to  Princess  Ileana. —  Life. 

*  *     * 

With  the  Navy  doing  the  work  of  the  State  Department 
in  Nicaragua,  and  with  the  Army  doing  the  spy  work  for 
the  Prohibition  agents  in  New  York,  new  courses  of  study 
should  be  prescribed  at  West  Point  and  Annapolis.— New 
York  Evening  World. 

Maine  sardine  canners  have  voted  a  million  dollars  for 
advertising  in  the  next  three  years,  but  not  one  cent  for 
more  commodious  quarters  for  the  sardine. —  Detroit  News. 

*  *      * 

Mme.  Germaine  Cassagnac-Very  of  Paris  says  1927 
skirts  will  be  shorter  than  ever.  This  will  leave  what  is 
known  in  arithmetic  as  an  improper  fraction.— Detroit  Free 

1'ress. 

*  *     * 

"Talking  over  the  heads  of  tile  people"  means  no  more 
than   an    inability    to   talk   clearly. —  Publishers   Syndicate. 

*  *      * 
\  good  many  people  seem  to  think  the  political  plum  tree 

ows  better  after  grafting.— Norfolk  Virginian-Pilot. 


grow 


*     *     * 


(  >ur  big  cities  aren't  shooting  too  many  people.     They're 
just  shooting  the  wrong  people.— El  Paso  Times. 

*  *     * 

In   protecting  our  interests   in    Nicaragua,  it  behooves  us 
also  to  look  after  our  principles.— Norfolk  Virginian-Pilot. 

*  *    * 

In  this  day  of  feminine  bandits,  there's  no  better  pi 
Hon  than  a  tame  mouse  in  your  pocket.— Austin  American. 

*  *     * 

Mrs.  Noah  Identified 
"(  di.  Papa,  can  you  tell  me  if  Noah  had  a  wife?" 
"Certainly;  Joan  of  Arc.     Don't  a~k  silly  questions." — 
London  Tit-Bits. 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  29,  1927 


>' 


Pleasure's  Ww 


OBEY   NO   WAND  BUI  PLEASURE'S 

Tom  Moore. 


By  Josephine  Young 


Theater  Arts  Club 

PLAYS  of  some  of  the  country's  best 
known  playwrights  and  authors  will 
be  dramatized  by  the  players  of  the 
Theater  Arts  Club  Inc.  in  their  thirty- 
third  consecutive  monthly  perform- 
ance to  be  held  Thursday  night  in  the 
attractive  theater  auditorium  of  the 
\Y< mien's  City  Club,  465  Post  Street. 

Scripts  by  Alice  Gerstenberg,  author 
of  many  delightful  plays ;  George  Kel- 
ly. Wilbur  Daniels  Steele,  and  Clara 
Kummer,  who  penned  "Rollo's  Wild 
Oats"  and  other  popular  plays,  will  be 
produced. 

The  January  program  for  the  Thurs- 
day night  performances  include  four 
one-act  vehicles:  "The  Buffer,"  Alice 
Gerstenberg;  "Smarty's  Party,"  George 
Kelly;  "The  Terrible  Woman,"  Wil- 
bur Daniel  Steele;  and  "The  Robbery," 
Clare  Kummer. 

One  may  expect  much  of  the  players 
as  well  as  of  the  plays  given  each 
Thursday  night,  for  direction  is  under 
the  expert  attention  of  Talma-Zetta 
Wilbur. 

Such  excellent  work  has  been  done 
by  all  the  players  that  we  remind  you 
just  who  they  are:  Jesse  Fee,  Elaine 
Forbes,  Genevieve  Heilmann,  August 
Dellepiane,  Elsie  Eleanor  Bassett, 
Marcella  McCaw,  Dorothy  Howard. 
Marion  E.  Garthorne,  G.  H.  Albers, 
Thelma  Hudson,  W.  S.  Lord,  Dian 
D'Auber,  Evelyn  Hines,  Edward  lin- 
ger, Boyd  Jenkins,  Jean  Potter,  J. 
Clarence  Myers,  Dorothy  Jane  McCoy, 
C.  Louis  Hughes. 

Encourage,  by  your  attendance,  our 
local  talent,  especially  when  merit 
crowns  their  excelelnt  efforts  and  their 
worth. 

"The  Robbery"  by  Clare  Kummer, 
on  Thursday  night,  will  be  well  worth 
your  attention — we  certainly  believe. 

*     =ii     * 
Wilkes 

"Castles  in  the  Air,"  a  musical  at- 
traction with  a  company  of  eighty,  will 
be  on  the  stage  at  the  Wilkes  theater, 
beginning  with  Monday  night's  per- 
formance, January  31. 

Announcements  from  the  Wilkes  the- 
ater tell  us  that  the  musical  sensation 
coming  to  San  Francisco  will  be  ex- 
actly as  presented  for  one  year  in  Chi- 
cago and  as  now  running  in  New  York. 


This  play  is  clever,  hilariously  funny 
and  tilled  to  the  brim  with  novel  situa- 
tions and  sparkling  dialogues. 

"The    Cradle    Snatchers"    has    been 

packing  the  Wilkes. 

*  *     * 

Curran 

"What  Price  Glory"  was  a  thrilling 
and  striking  play.  As  a  picture  the 
story  becomes  even  more  exciting"  and 
stirring. 

The  Curran  Theater  management 
has  surrounded  the  picture  with  every 
possible  advantage,  the  musical  ac- 
companiments adding  much  to  the  Fox 
production  with  Victor  McLaglen,  Ed- 
mund Lowe  and  Dolores  Del  Rio  in  the 
leading  roles. 

Ted  McNamara  has  the  important 
part  of  Private  Kiper  and  Sammy  Co- 
hen is  the  comedian  in  his  character 
role  of  Lipinsky.  William  Y.  Mong, 
Phyllis  Haver,  Leslie  Fenton,  Barry 
Norton  and  Elena  Jurado  are  in  the 
cast. 

*  *     * 

Columbia 

"Loose  Ankles,"  with  Nancy  Carroll 
the  star,  will  be  the  next  stage  attrac- 
tion at  the  Columbia  Theater,  begin- 
ning with  the  performances  on  Mon- 
day night,  January  31.  This  is  a  Louis 
< ).  Macloon  farce  rilled  with  musical 
melodies.  It  is  staged  by  Lillian  Al- 
bertson  and  as  an  extra  attraction 
every  performance  is  to  have  the  Los 
Angeles  Playhouse  Symphonette  <  >r- 
chestra.     Cecil   Stewart,  director. 

In  the  cast  are:  Allen  Conor.  Art 
Miner,  Ken  Brown,  Kitty  Moran.  Mar- 
jorie  Bennett.  Katherine  Caire  Ward, 
William  Raymond,  Taylor  Graves, 
Joda   Marimoff.  Jack  Carrington. 

*  *     # 

President 

Leneta  Lane,  popular,  vivacious  and 
attractive,  will  appear  in  the  role  of 
"Gypsy"  in  the  popular  play,  "The 
Little  Spitfire"  still  [jacking  'em  in  at 
the  President  where  the  lively  comedy 
on  Saturday  inaugurates  its  seventh 
week. 

Miss  Lane  will  take  the  place  of 
Dale  Winter,  who  is  leaving  the  cast 
in  order  to  accompany  Henry  Duffy  to 
the  President  Theater,  in  Seattle,  where 
together  they  will  begin  a  joint  star- 
ring engagement. 


Amusements 

NEXT  WEEK 


ON  THE  STAGE 


ALCAZAR 

O'Farrell  Dr.  Powell 


1    "The    Ho 
>   Geo.    Coll 

J  1 


e  Towners." 
linn's  Comedy- 
Farce. 


COLUMBIA 

70  Eddy  Street 


"Loose    AnkleN"    Xjmcy 

CarTOll.   Starting   Mori., 

.Inn.  :il. 


CIIRHAN 
Geary  or.  Mason 


"What  Price  Glory,'' 
Pox  produotitHi.  Victor 
M  c  L  n  K'  1  e  n.  I  :  <l  iii  ii  n  (1 
Lone,  Dolores  Del  Rio. 
Supported  l>y  I  a  rice 
east,  sereen  players. 
Twice  daily.  2:30-8:30] 
Snnilny — :I::|0  Popular 
Concert,  San  l'Vooeis- 
<-i)  Symphony  OrcheH- 
tra,  Alfred  Hertz,  con- 
ductor. 


PRESIDENT 
McAllister  nr.  Mkt. 


"The    Little    Spitfire," 
Henry     Dun'y     Comedy. 


WILKES 
Geary  at  Mason 


"entitles  in  the  Air." 
Musical  Comedy,  lie- 
gins  Monday,  .Ian.  31. 


VAUDEVILLE 


GOLDEN    GATE 

G.  G.  Ave.  &  Tiiylnr 


1 1  e  n  d  1  i  n  c  r  s :  Anna 
II  m  i  If.  \  iid  re  Pnll  O- 
dancers;  \  ugoslav  or- 
chestra. ..Marie  Stod- 
dard. "Entertaining 
The  Prince."  Million 
picture:    Mild. i.    Mil-,    |n 

"Paradise." 


ORPHEUM 

O'Farrell  <&  Powell 


time.  Adelaide,  magi- 
eian.  HeadlinerM  in- 
clude. Trlxle  KrlKrnnxn. 
Hilly  House.  Jeunette 
Hnckett,  First  vaude- 
ville .i  1 1 pea r n n ee  S.  K. 
Real  Estate  Glee  Club. 
••  R u lie"  I  I ■  in.nl.  "The 
Sheriff." 


PANTAGES  (NEW) 

Market    at    Hyde 


I.on  f'hnney  in  "Flesh 
and  it  I  o  od,"  screen. 
Marguerite   Revue,   six 

o.i  I  I  c  r  i  i)  :i  s;  1  rflllgO 
Trio,  Lnurito.  boy  vio- 
linist;     Oxford      Trio. 

cycle    novelty. 


UNION    SQUARE 
O'Farrell  nr.  Powell 


Vaudeville-Pictures 


Wigwam 

Mission  and  22nd 


Vaudeville-Pictures 


ON  THE  SCREEN 

DOWN   TOWN 


CALIFORNIA 
Market  nt  4th 


"Pa"    Potter. 
W.    C.     Fields,    star. 
4  nil  for  nln    orchestra. 


CAMEO 

Market  opp.  5th 


Tom  M  i\  stnrrlner  in 
"Hard  Roiled"  and  Ma- 
bel \  or  in  a  ml  In  "Hhk- 
K,  c  d  y  R  n  -s  e"  form  a 
I  ilouhle     program     run- 

Lnlng   from   Sal.   to   Wed. 

[  four     days.       "Kaslc    of 

the    Sen."    Florence    V  i- 

dor  and  Ricnrdo  Cortex 

Wed.    to    Sat. 


CASINO 

Fills  at  Mason 


Change  of  picture! 


January  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


IP  TOWN 


Ariolplic  JHenjou,  Greln 
NisNi'ii,  "Blonde  or 
,~i>.v'tr><  ^  Brunette."  EdiUe  Peu- 
GKANADA  v.  „„„,.,  leader  <»f  (he  or- 
Market  at  Jones  St.  J  ehestrai  .lurk  Parting- 
ton «ill  present  entt'r- 
tninei  s. 


ST.  FRANCIS 
Market  bet.  5th-6th 


i  "The  Kid  Brother,"  p 

f  Harold  Lloyd  5 


WARFIELD 
Market  nr.  Taylor 


f 


"I.ady  In  Ermine," 
C'orinne  Grillitli.    "Fol- 
lies    of     1000,"     Stage 
lire-sentnlion. 


ALHAMBRA 

(New) 

Polk  and  Green 


'The  Marriage  License,* 
A  1  m  a  R 11  hens.  S  a  t. 
"Morals  for  Men,**  Con- 
rad Tearle.  Agnes  Ay- 
ers.  Sun.  "We're  in  the 
Navy  Now,"  Raymond 
Hatton-Wallllee  Beery 
"dun.,     Tues.,      Wed.     A 

TllUTS. 


ROYAL 
Polk  nr.  Cal. 


IliK  Double  Bill,  Sat., 
Jan.  -!>.  "The  Johns- 
town Flood."  with  Geo. 
O'Brien,  star.  "A  Man. 
Four  Square,"  Ruek 
Jones.  Special  Kiddies' 
Matinee,  Sat. 


Alcazar 

"The  Home  Towners,"  fast  moving 
farce-comedy  at  the  Alcazar,  has  again 
brought  the  name  of  George  M.  Cohan, 
popular  American  playwright,  favor- 
ably before  the  theater-going  public  of 
San  Francisco.  This  stellar  attraction 
Sunday  night  begins  the  seventh  week 
of  its  local  engagement  and  its  drawing 
power  is  indicative  of  the  fine  enter- 
tainment it  contains. 

Edward  Cassidy  furnishes  a  comedy 
treat  by  his  interpretation  of  the  role 
of  P.  H.  Bancroft  of  South  Bend  and 
Helen  Keers  is  most  amusing  as  his 
wife.  These  are  the  home  town  folks. 
Thomas  Chatterton  and  Muriel  (  )wen 
are  the  New  Yorkers,  characters  in 
great  contrast  to  the  first  two,  and  each 
gives  a  well  considered  portrayal. 

*     *     * 
Warfield 

Corinne  Griffith  will  appear  in  "The 
Lady  in  Ermine,"  screen  attraction  at 
the  Warfield  Theater  this  coming  week, 
beginning  Saturday. 

The  background  of  the  swiftly  mov- 
ing story  is  the  Austrian-Italian  war 

of  1810,  against  which  is  set  a  romance 
between  a  man  and  woman  of  noble 
birth,  enmeshed  in  the  intrigue  of  Na- 
poleonic   campaigns. 

Supporting  Miss  Griffith  is  a  strong 
cast,  including  Francis  X.  Bushman, 
Einar  Hanson,  Ward  Crane,  and 
Charles  Sellon.     James  Flood  directed. 

On  the  stage  the  attraction  i-  the 
Fanchon  and  M4tco  "Follies  of  1900" 
in  which  are  sharply  contrasted  the 
Gibson  Girls,  the  Lillian  Russels,  tin- 
Anna  llelds,  and  the  present  day  Sun- 
feist  Beauties,  the  Black  Bottom,  the 
Bizarre  Costumes,  ami  the  Night 
Clubs.  Adele  Kellogg  and  Florence 
Lewis  are  the  featured  dancers;  Monty 
and  Carmo,  clever  and  diminutive  per- 
formers and  comedians;  Eleanor  Bing- 


ham, toe-dancer;  Eileen  Flory,  com- 
edienne; .Mary  Jane  and  Dolores  Lo- 
pez; Frank  O'Farrell  and  the  Sunkist 
Beauties  complete  the  cast. 

Rube  Wolf  and  his  greater  band  will 
present  another  excellent  musical  pro- 
ram. 

*  *     * 

Golden  Gate 

"Paradise,"  Milton  Sills'  latest  pic- 
ture, in  which  Betty  Bronson  is  leading- 
lady,  will  be  screened  at  the  Golden 
Gate  next  week  in  conjunction  with  a 
vaudeville  bill  including  three  headline 
acts.  The  new  Sills  picture  is  a  power- 
ful love  drama  of  the  South  Seas.  Noah 
Beery  is  the  villian  and  a  fight  between 
Sills  and  Beery  is  one  of  the  high  spots 
of  the  picture.  Charles  Murray  and 
Kate  Price  are  other  stars  of  the  sup- 
porting cast. 

The  trio  of  headline  vaudeville  acts 
on  the  same  bill  includes  Anna  Braile 
and  Andre  Pallo,  French  dance  stars, 
assisted  by  their  Yugoslav  Royal  ( )r- 
chestra  in  a  sensational  dance  and  mu- 
sic revue  ;  Sybil  Vane,  the  Prima  donna 
petite,  in  a  program  of  songs,  and  funny 
Joe  Stanley  with  a  company  of  three 
in  his  comedy  act  "Waiting."  Wahnita 
Wilcox  is  Stanley's  featured  assistant. 

The  supporting  show  includes  Marie 
Stoddard,  character  song  star  in  her 
comed\  cycle,  "Entertaining  The 
Prince,"  and  also  Sankus  and  Sylvers, 
|o\  trot  acrobats  who  perform  feats  of 
strength  and  tumbling  with  fox  trot 
music. 

*  *      * 

Fah  Dang  Wui, 
Feast  of  the  Lanterns 

Planning  to  make  the  coming  cele- 
bration an  annual  event  calculated  to 
attract  many  thousands  of  visitors  to 
San  Francisco  each  year,  the  civic  and 
fraternal  organizations  of  this  lily  as- 
sisting in  preparations  for  the  Fah 
Dang  Wui,  colorful  "Feast  of  the  Lan- 
terns" celebration  in  San  Francisco's 
Chinatown.  February  17  to  26,  are  put- 
ting forth  strenuous  efforts  to  eclipse 
in  brilliancy  any  former  Festival  in  the 
history  of  San  Francisco  and  northern 
California. 

The  Chinatown  area  will  be  lighted 
by  ten  thousand  lanterns  during  the 
Fah  Dang  Wui;  all  of  the  streets  ami 
intersections  being  bridged  with  arch- 
ways of  electrically-glowing  lanterns. 
The  merchants  and  residents  of  the 
(  iriental  quarter  will  vie  with  one  an- 
other in  presenting  the  most  attractive 
and  picturesque  display  of  lanterns  dur- 
ing the  celebration.  A  novel  Fashion 
show,  with  attractive  Oriental  manni- 
kins  wearing  the  latest  in  Chinese  and 
American  styles  of  milady's  attire  will 
ged  nightly,  during  the  Fah  Dang 
Wui. 


The  committee  headquarters,  at 
Stockton  and  Clay  streets,  report  tre- 
mendous interest  from  all  parts  of  the 
city  and  Pacific  Coast  in  the  approach- 
ing brilliant  celebration  in  San  Fran- 
cisco's  famous  Chinatown. 


Orpheum 

This  week's  vaudeville  program  at 
the  I  (rpheum  offers  an  all  new  bill  with 
three  headlining  acts  and  a  number  of 
big  features. 

Trixie  Friganza,  "grand  duchess  of 
comedy,"  who  is  making  a  return  to 
vaudeville  after  motion  picture  engage- 
ments, will  headline  this  week's  bill 
with  a  new  act.  Billy  House,  singing- 
comedian  will  appear  in  "Resolutions," 
with  several  fascinating  beauties  in  his 
company;  Jeanette  Hackett  and  Harry 
Delmar  have  a  group  of  pretty  girls  in 
the  revue  entitled:  "Luxuries." 

Extra  attractions  at  the  Orpheum 
this  week  starting-  with  Saturday's  per- 
formances is  the  appearance  for  the 
first  time  of  the  San  Francisco  Real 
Estate  Glee  Club,  an  organization  of  20 
male  voices,  with  Eugene  Blanchard, 
director,  and  Barbara  Blanchard  at  the 
piano. 

Adelaide  Herrmann,  widow  of  Herr- 
mann the  Great,  and  one  of  the  very 
few  women  magicians  in  the  world,  ap- 
pears in  "Magic,  Grace  and  Music." 
Walter  Brower,  "The  Jolly  Jester"; 
Jack  Clifford,  in  "The  Sheriff"  and 
Color  Poems  complete  the  new  bill  at 
the  (  Irpheum. 


"What  is  a  roof  garden?" 
"That's  where  people  sow  their  wild 
oats." — 1  )ennison   Flamingo. 


NEW  ORLEANS 


To  better  serve  our  many  friends  and 
patrons  over'400,ooooo  has  been 
expended  in  reconstruction  to 
maintain  tliis  famous  hostelry  as 

One  of  Americas  leading  Hotels , 

ACCOMMODATING  1000  GUESTS 

Lai$e  rooms  with  unusually  hi$h 
ceilings  and  Jood  ventilation  eb- 
solutely  essential  to  the  Southern 
climate  make  for  perfect  comfort 

Alfred  S.  Aimer  and  Ccitd. 

NEW    ORLEANS.  IA. 
Send  &r  descripthT  foWtr       Ticket  Offices  of 
Illustrated  Mardi  Gras       all  Transportation 
Program  for  the  asking Biles  in  letihv 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  29,  1927 


Auto  Show  Interests 
FasHonable  Society 

THE  1927  Pacific  Automobile  Show  is  interesting  the 
fashionables  in  Society,  this  year,  probably  more  than 
ever  before. 

Society  has  always  been  a  large  contributing  part  to  the 
gorgeous'  Auto  Shows  staged  in  the  Civic  Auditorium,  and, 
with  the  opening  events  today,  January  29,  until  the  con- 
clusion of  the  show,  February  5,  there  will  be  coteries  of 
society  folks  in  constant  attendance. 

Gowns  for  the  Auto  Show  are  already  in  readiness  for  at- 
tiring one's  self  for  the  auspicious  display  of  the  latest  in 
motor  cars,  is  ever  an  exciting  incentive  for  new  frocks  in 
keeping  with  the  last  word  in  styles. 

Manufacturers  readily  admit  that  the  smart  set  contribute 
largely  to  the  success  of  every  Auto  Show  and,  this  year,  the 
attendance  of  many  of  the  society  folks  is  definitely  de- 
termined. 

Teas,  dinner  parties  and  many  novel  supper  parties  have 
been  planned  by  peninsula  society  leaders  during  the  allur- 
ing "Auto  Show"  this  year,  for  which  such  painstaking 
preparations  have  been  made. 

*  *     * 
Crocker  Dinner 

Mr.  and  Airs.  Templeton  Crocker  entertained  at  a  beau- 
tiful dinner  party  given  in  their  San  Mateo  mansion  last 
week,  preceding  the  Clifford  Weatherwax  "red-and-white" 
ball  about  which  all  Society  is  still  talking.  There  has  never 
been  a  more  brilliant  social  event  in  this  part  of  the  state 
than  the  ball  given  by   Mr.  and   Mrs.  Weatherwax  in  the 

Burlingame  Country  Club. 

#  *     * 

Mardi  Gras 

Now  comes  the  annual  Mardi  Gras  ball,  which,  this  year, 
will  be  staged  at  the  Fairmont  Motel  on  the  evening  of 
Tuesday,  March  1,  with  the  Children's  Hospital  the  bene- 
ficiary. 

This  year's  Mardi  Gras  will  be  a  "fairy  tale"  ball  with  ;i 
pageant  introducing  familiar  characters  of  childhood's 
memories. 

Practically  the  entire  main  floor  of  the  Fairmont  Hotel 
will  be  utilized  in  presenting  the  colorful  fete,  the  gold  ball- 
room, the  red  room,  laurel  court  and  the  Venetian  ballroom 
to  be  settings  for  the  beautiful  affair.  Supper  will  be  served 
in  the  Norman  room  on  the  Terrace  floor. 


By  Antoinette  Arnold 

Friendship  Luncheon 

A  group  of  men  and  women  gathered  at  the  Mark  1  lop- 
kins  Hotel  last  Friday  to  attend  a  luncheon  given  by  the 
newly  organized  Friendship  Club  with  Mrs.  A.  \Y.  Scott 
the   honor  guest. 

Seated  at  the  head  table  Mrs.  Scott  was  surrounded  by  ' 
many  of  her  friends  in  the  various  fields  of  club  work  and 
educational  activities.  Her  son,  Mr.  A.  W.  Scott  Jr.  and 
Mrs.  Scott;  her  nephew,  the  lion.  Judge  Harold  Louder- 
back  and  Mrs.  Louderback  ;  and  Mrs.  George  Louderback, 
wife  of  Prof.  Louderback  of  the  University  of  California 
were  also  honored  with  the  noble-hearted  woman  to  whom 
the  large  contingency  of  men  and  women  delighted  to  pay 
homage. 

Estelle  Carpenter,  supervisor  of  music  in  the  San  Fran- 
cisco Schools,  was  a  complimented  guest  with  Mrs.  Scott 
on  this  notable  occasion,  planned  and  directed  in  its  en- 
tirety by  Mrs.  Rosalie  Rooney,  presiding  officer  at  the  in- 
itial gathering  as  the  president  of  the  newly  formed  Friend- 
ship Club. 

Speakers  at  the  notable  event  voiced  their  appreciation 
of  the  honor  guests,  Mrs.  Scott  and  Miss  Carpenter,  and 
paid  tribute  to  them  for  their  distinctive  attainments.  A 
basket  of  flowers  was  presented  to  Mrs.  Scott  as  a  gift 
from   Mrs.  George  Shadburn. 

Mrs.  Albert  Stokes,  president  of  the  City  Federation  of 
Women's  Clubs  was  a  speaker,  representing  a  group  of 
some   10,000  federated   women. 

Judge  Harold  Louderback  addressed  the  Friendship  Club 
including  in  his  brilliant  discourse  high  homage  to  his  aunt, 
Mrs.  A.  W.  Scott,  and  the  purposes  of  the  club.  Colonel 
Thomas  Yining  spoke  before  the  organization  in  his  usual 
clever  way   recalling  former  days  and  associations. 

Mrs.  Lillian  Birmingham,  prominent  in  California's  mu- 
sical circles;  Mrs.  Frank  B.  Wilson,  president  of  the  Pa- 
cific Musical  Club;  Mrs.  Josephine  Wilson,  Mrs.  Malcolm 
(  ).  Austin,  representing  the  Daughters  of  American  Revolu- 
tion, Mrs.  Pernau  Walsh,  president  of  the  California  Club; 
Mrs.  N.  Lawrence  Nelson,  past-president  Women's  Press 
Association;  Mrs.  Christophur  C.  Barre,  Builders'  Club; 
Miss  Jennie  Partridge,  Mrs.  Sauter,  Mrs.  Edward  Ransom 
Place,  Mr.  George  Shadburn  and  Mrs.  Martial  Davoust 
seated  at  the  honor  table  gave  brief  talks. 


Leonard  Luncheon 

Mrs.  A.  T.  Leonard  was  hostess  at  an  interesting  luncheon 
given  at  the  Hotel  Mark  Hopkins  last  Thursday,  when  the 
following  were  guests:  Mesdames  Gerald  Campbell,  Jew- 
ett  W.  Adams,  James  F.  Dunne,  Richard  O.  Bliss,  A.  E. 
Sbarboro,  Harold  Louderback,  Bruce  McBirney,  Eileen  M. 
Leonard,  M.  D.,  Mrs.  Bishop  and  Miss  Frances  Molera. 


SANTA  MARIA  INN 

Santa  Maria,  California 

On   the   Coait   Highway  Halfway    Between   San   Franeiieo  and   Lot   Angela 

An   Inn  of  I  nusual  Excellence 

Wira  or  \rrit*  for  ro$mrvationa  on  your  next  crip  louth 


Son  of  Honor  Guest 

(  )ne  of  the  brilliant  talks  of  the  Friendship  Club  was 
given  by  Mr.  A.  W.  Scott,  who  augmented  the  purpose  of 
the  event  by  flashes  of  wit  and  sincere  adulation  to  the  won- 
derful woman,  his  mother,  who  was  honor  guest  of  the  day. 

*     *     * 
Officers 

In  presenting  the  names  of  the  officers  of  the  Friendship 
Club,   Mrs.  Rosalie   Rooney,   named   the  following  leaders: 


COLONIAL  HOTEL 

850    Ruah    Street,    Between   Powell   and   Stockton,    San    Franeiaea 
Telephone  Sutter  3560 
HOWARD  T.  BLETHEN,  Proprietor 
-- ..-...-.-.-.--..... ...--.4 


January  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Honorary  president,  Mrs.  A.  W.  Scott;  Hon- 
orary vice-presidents,  Mrs.  Marshall  Hale  and 
Mrs.  George  Shadburn;  President.  Mrs.  Ros- 
ilie  Rooney;  Edgar  Reinhold,  first  vice-presi- 
lent ;  Miss  Ruth  Davis,  second  vice-president; 
Leo  Cadenasso,  treasurer;  Mrs.  Daniel  Han- 
on. secretary. 

Miss  Catherine  Burkholder  was  the  honor 
juest  at  a  no-host  tea  given  by  a  group  of 
friends  last  Thursday  in  the  Peacock  Court  of 
the  Mark  Hopkins  Hotel.  Guests  included: 
Misses  Rose  Nilsen,  Madeline  Hunicke,  lima 
Quin Ian,  Helen  King,  Melba  Lagomarsino, 
Gertrude  Gieson,  Evelyn  Parker,  Gladys  Wal- 
dron,  Mary  Falkenstein,  Myrtle  Savage,  Julia 
Nichols,  Elizabeth  Niderost,  Herta  Ilgen,  Fran- 
ces Sousa,  Helen  Fox,  Shirley  Millman. 
*     *     * 

Noted  Author  Is 
Guest  of  Honor 

Robert  Keable,  famous  novelist,  was  the 
honor  guest  at  an  elaborate  dinner  given  by  the 
Golden  Gate  Branch  League  of  American  Pen 
Women,  at  the  St.  Francis  Hotel,  many  distinguished  writ- 
ers, authors,  composers  and  musicians  being  among  the  in- 
vited guests. 

Mrs.  Ella  M.  Sexton,  president  of  the  Golden  I  late  Branch, 
presided  at  the  notable  affair  and  .Mrs.  Walter  R.  Jones 
was  in  charge  of  the  program.  This  even  marked  the  first 
appearance  of  Mr.  Keable  at  a  woman's  club  and  was  made 
possible  through  Mrs.  Grace  Sanderson  Michie,  organizing 
president,  who  has  written  the  screen  version  of  Keable's 
book,  "Numerous  Treasure." 


Famous  Speakers 

Stressing  the  subject  of  "Dressing  the  Heroine,"  the  au- 
thors gave  personal  experiences  in  the  subject,  introducing 
original  ideas  clothed  witli  sparkling  wit  and  scintillating 
humor.  The  authors  and  newspaper  writers  who  spoke  at 
the  Robert  Keable  dinner  of  the  Golden  (late  Pen  Women 
were:  Charles  Caldwell  Dobie,  Barrett  Willoughby,  John 
Hamlin,  Joan  London.  Armine  von  Tempski,  Grace  San- 
derson Michie.  John  Barry;  Miss  Mary  Coghlan,  Lannie 
Haines  Martin  of  Los  Angeles;  Laid  Elder,  Charm ian  Lon- 
don, Miss  Nadia  Lavrova,  Josephine  Bartlett,  Lillian  Con- 
nelly. Miss  Virginia  Sullivan,  Mrs.  Tom  Nunan,  Josephine 
Young  Wilson,  Miss  Zilfa  Estcourt,  Miss  Nellie  Clcarv. 
Mrs,  William   Beckmah,  Mrs.   \\  .   I:,   Hamilton. 

"Ninon"  of  the  Chronicle  told  of  fashion  dictates.  Milo 
Kent,  representing  the  Mayor  of  San  Francisco,  gave  a  cor- 
dial greeting  to  the  honor  guest,  Mr.  Keable,  in  behalf  of  the 

City.    Mrs.  John  J.  Cuddy  spoke  of  the  Children's  Theater 

and  Tessa  Dent  McQuire.  composer,  referred  to  tones  and 
coloring  in  musical  compositions.  Mrs.  Shirley  Edwards 
also  gave  a  clever  talk.  Miss  Ethel  Shorh  of  the  Bulletin 
was  an  invited  guest.  (  (thers  were  Mr.  and  Mrs.  Chauncey 
M'Covern,  Mr.  Lyman  Foster  Martin.  Mr.  and  Mrs.  F.  j. 
Young.  Anne  Blake  Mezquida,  Mateo  Mezquida,  Miss 
Marion  Oliver,  Mr.  Harold  Macdougall,  Mr.  and  Mrs.  Hol- 
lister  McGuire,  Stanley  Hey  man,  Miss  |eanette  Lencher, 
Mr.  and  Mrs.  Frank  B.  Mansfield,  Mr!  and  Mrs.  E.  J. 
Leonard.  Miss  I".  Kelly.  Miss  Geneve  Shaffer.  William  1. 
Coghlan,   Mr.  and   Mrs.  Gordon   Michie. 

The  former  lackling  suite  on  the  top  floor  :<i  the  St.  Fran- 
cis Hotel  was  the  setting  for  tile  brilliant  gathering  of  writ- 
ers than  which  none  more  distinctive  has  taken  place  in 
western   literary  circles  in   manv-a  day. 


HOTEL    CANTERBURY 
750  Sutter  Street 

San  Francisco's  Finest 
Family  Hotel 

250    Rooms 
ates:   From  $2.50  per  day 


Kathleen  Norris 
Will  Address  Club 

Kathleen  Norris,  noted  author,  will  be  tin- 
honor  guest  and  speaker  before  the  Lap  and 
Bells  Club  at  the  literary  day  to  be  held  on 
Friday,  February  4,  in  the  California  room  of 
the  Fairmont  Hotel,  the  change  of  date  being 
necessitated  by  the  author's  plans  to  leave 
early  in  February  for  New  York. 

Many  literary  leaders  from  San  Francisco 
and  the  Bay  cities  will  be  special  guests  on  the 
Kathleen  Norris  Day  at  Cap  and  Bells.  Jo- 
sephine Swan  White  will  give  cantillations  and 
excerpts  from  books  by  Mrs.  Norris,  which 
will  be  read  by  members  of  the  literary  section. 
Mrs.  John  Sylvester  Pinney,  president  of  Cap 
and  Bells  will  direct  the  day  with  past-presi- 
dents assisting  in  the  receiving  line. 
*     *     * 

Society  Attends 
Farewell  Recital 

Many  society  folks  from  the  bay  cities  gath- 
ered in  the  ballroom  of  the  Fairmont  Hotel  re- 
cently to  attend  the  farewell   recital  given  in 
honor  of  Miss  Alicia  Scott,  the  beautiful  soprano  singer. 

Unusually  gifted  with  a  voice  so  clear  and  bell-like  that 
she  was  chosen  from  among  a  large  group  of  vocal  aspirants 
by  Mine.  Luella  Melius  of  the  Chicago  Grand  ( )pera  Com- 
pany as  having  the  best  voice  and  talent  in  the  West,  Miss 
Alicia  Scott  has  also  requisites  for  stage  success,  person- 
ality, sincerity  and  charm. 

Miss  Scott  is  a  beautiful  girl  to  begin  with  and  her  mas- 
tery of  the  varied  selections  on  her  program  ranging  from 
the  difficult  compositions  of  Mozart,  L'ergolesi,  Bellini,  Char- 
pentier,  Rameau,  Martini,  the  Mad  Scene  from  Hamlet,  to 
the  Schubert,  Strauss,  numbers  and  then,  on  to  the  more 
modern  songs,  by  Bishop,  Densmore  and  Buzzi-Peccia,  this 
young  singer  of  remarkable  talent  certainly  displayed  gifts 
of  musical  understanding  and  training  which,  we  are  quick 
to  predict  will  soon  land  her  on  a  pedestal  of  fame. 

Miss  Scott  was  showered  with  flowers  and  commendation 
as  was  also  her  side  instructor,  Homer  Henley,  a  member 
of  the   Pacific  Coast  Academy  of  Singing. 

Pretty  ushers  seated  the  audience  which  packed  the  gold 
ballroom  of  the  Fairmont.  Mis-  Ruth  Bacon,  daughter  of 
Mr.  and  Mrs.  Walter  Bacon  of  Oakland,  was  one  of  the 
most  charming  and  attractive  of  the  lovely  young  girls  who 
directed  us  to  our  -eats,  at  the  memorable  Alicia  Scott  re- 
cital. Musician.-  from  various  parts  of  the  state  journeyed 
to  San  Francisco  in  order  to  attend  the  farewell  recital  ot 
the  California  girl  who  is  leaving  for  Europe  to  complete 
her  musical  studies  under  the  special  sponsorship  of  the 
noted  operatic  singer.  Mine.  Luella  Melius. 
*      *      * 

Student  Dance 

\  pretty  party  and  student  dance  took  place  this  past 
week  at  the  Belie  Monti  Country  Club,  with  Miss  Martha 
Catching,  a  popular  student  of  the  Polytechnic  High  School, 
the  hostess. 

Those  who  attended  Mi-s  Catching's  student  dance  were: 
Mis-es  Helen  Jackson,  Lulu  Soderman,  Esther  Christen- 
sen.  Ruth  Richardson.  Martha  Thayer.  Dorothy  Titlow, 
Claire  Stayart.  Fstelle  Viganego.  Margaret  Catching.  Betty 
Curry,  Margaret  Voigt,  Eleanor  Young.  Marguerite  Gos- 
selt.  Lucille  Miller.  Phyllis  Cheminant.  Alice  G.  Kos-.  Mar- 
garet Simpson.  Emetine  l'urdie.  Betty  Wales.  Jeanette 
Ahrens.  Lillian  Knoll.  Kathleen  Unmack,  Pauline  Terrell. 
Virginia  Jason.  Eugenia  Duffy,  Libertha  Vivell,  Esther  Mil- 
ler. \\  ilrov  Catching.  Eleanor  Kennedy.  Elmere  Werner. 
(Continued  on  Page  -1 1 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  29,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennington 

Poor  Economy 

THERE  are  many  people  who  pur- 
chase cheap  radio  sets  with  the  idea 
in  mind  of  securing-  a  better  one  later  on. 
This  sort  of  economy  is  not  in  the  least 
wise.  Why  not  start  right  by  purchasing 
a  receiving  set  which  is  first-class  and 
will  give  good  service  for  many  years, 
rather  than  losing  the  price  of  the  first 
set  purchased  ? 

The  original  price  of  the  ordinary  re- 
ceiving set  is  around  one  hundred  dollars 
complete,  and  by  adding  a  small  amount 
to  that  a  receiving  set  may  be  purchased 
which  is  capable  of  accomplishing  many 
things  that  a  cheap  set  will  not. 

A  cheap  radio  set  is  good  enough  for  a 
time,  but  it  is  not  long  before  its  owner 
hears  a  good  receiver  operating  and  he 
then  becomes  dissatisfied  with  what  he 
has  and  his  investment  turns  out  to  be  a 
total  loss. 

We  know  of  many  such  cases  and  one 
in  particular  where  a  man  has  operated 
his  set  for  only  two  months,  and  is  con- 
templating the  purchase  of  a  better  re- 
ceiver within  the  very  near  future.  The 
set  he  now  has  will  be  a  total  loss,  or 
nearly  so.  considering  its  make  and  what 
he  will  receive  for  it  on  the  trade-in. 

The  same  applies  to  accessories.  Why 
pay  ten  dollars  for  a  loud-speaker,  only 
to  discard  it  in  favor  of  a  higher  priced 
speaker  in  a  short  time?  This  is  also 
being  done  continually,  and  it  is  being 
dene  under  the  guise"  of  wise  economy 
and  saving  money. 

A  much  better  method,  we  believe,  for 
a  buyer  to  follow,  if  he  is  only  able  finan- 
cially, to  afford  a  mediocre  set,  is  to  put 
that  amount  away  until  he  is  able  to  af- 
ford a  better  outfit,  or  to  place  what  he 
has  down  on  a  high-class  receiver  ami 
pay  the  balance  in  installments.  The  in- 
terest on  the  balance  would  certainly  not 


amount  to  as  much  as  the  loss  incurred 
through  the  purchase  of  a  cheap  radio 
set  and  afterwards  junking  it.  The  buyer 
would  at  least  be  assured  he  was  getting  a 
good  set  and  not  a  jumbled  up  mess  of 
cheap  radio  apparatus  thrown  together 
under  the  name  of  a  receiving  set. 

This  particular  method  of  doing  busi- 
ness is  being  done  daily  and  the  sooner 
the  radio  buying  public  realizes  the  use- 
lessness  of  it.  the  quicker  the  radio  in- 
dustry will  operate  on  a  sound  basis.  Re- 
ceiving sets  will  then  become  a  jov  in- 
stead of  a  lot  of  grief,  such  as  a  large 
majority  of  them  are  at  present. 
*     *     * 

The  Latest  Tube  is  Three  In  One 

A  new  vacuum  tube  incorporating 
three  tidies  in  one  and  known  as  the 
"multivalve"  has  been  placed  on  the  mar- 
ket. 

The  tube  consists  of  the  elements  of 
three  tubes  embodied  within  a  glass  bulb. 
In  outward  appearance  the  tube  is  similar 
to  those  in  use  at  the  present  time,  ex- 
cept for  the  fact  that  four  binding  posts 
are  provided  in  the  base  of  the  tube  for 
making  connections  with  the  other  ele- 
ments inside  the  tube. 

According  to  an  official  of  the  com- 
pany, this  tube  can  be  used  in  any  stand- 
ard receiver  with  few  changes  in  the 
wning  of  the  set.  The  volume  from  one 
of  the  new  "multivalve"  tubes  is  suffi- 
cient to  operate  a  loud  speaker  when 
chawing  .25  amperes  at  5  volts. 

The  tube  can  be  operated  with  dry 
cells,  storage  battery  or  eliminator  with 
equally  good  results.  A  complete  receiver 
may  he  built  with  only  one  "multivalve." 
If  more' power  is  required  at  the  output, 
a  L'X-171  power  tube  can  be  incorpo- 
rated in  the  circuit,  giving  sufficient  vol- 
ume  and  working  as  effectively  as  a  four 
or  five-tube  set. 

The  characteristics  of  the  tube  are  such 
that  the  plates  will  take  any  voltage  up  to 
13.s.  The  filament  is  of  rugged  construc- 
tion similar  to  that  employed  in  201-A 
type  tubes.  (_'ut  into  three  sections,  one 
for  each  of  the  three  grid  and  plate  units, 
the  sections  are  connected  in  series  so 
that  the  final  effect  is  the  same  as  if  a 
single  201-A  type  filament  were  used. 

Any  standard  socket  may  lie  used  in 
connection  with  this  tube.  The  four 
prongs  on  the  bottom,  which  make  con- 
tact with  the  socket  in  the  conventional 
manner,  supply  the  plus  and  minus  fila- 
ment connections  and  the  plate  and  grid 
connections  for  the  mi. Idel  unit.  The 
plate  and  grid  connections  for  the  other 
two  units  are  taken  from  the  binding 
posts  attached  to  the  tube  base. 


Radio  Program 
for  Next  Week 

KPO— HALE    BROS.   AND  THE   CHRON- 
ICLE,  SAN    FRANCISCO^t28.3 

Sunday,  January  :to 

9:45    to    10:45    a.    m. — Undenominational    and 

inin-sectarian   church   service. 
10:45    a.    m. — Weather    forecast. 
2:40  tri  4:15  p.  in. — Concert  of  the  San  Franj 
Cisco  Symphony  Orchestra  under  the  direc- 
tion   or    Alfred    Hertz,    broadcast    by    rvlJo. 
K<l<  i   and   KFI. 
6:00  to  6:30  p.  m. — States  Restaurant  Orches- 
tra. 
6:30  p.  m. — General   information. 
0:35    to  8:35   p.   m. — Palace  Hotel   Concert   Or- 
chestra. 
8:35    to    111:00    p.    m. — Fairmont    Hotel   Concert 

Orchestra. 
10:00   io   12:00   p.  m. — John    Wolohan   and   his 

t  'al  il'ornians. 
Monday,  January  :ti 

6:45,   7:15,   7:45   a.   m. — Health   Exercises. 
10:30    a.    m. — Weather   forecast. 
10:45  a.   m. — Home   Service  Talk. 

1-  loon — Time  signais,  Scripture   readings 

1    "I'    lo    2:00    p.    m. — Fairmont    Hotel    Concert 

Orchestra. 
3:30   to  5:30  p.   m. — Palace  Hotel  Concert  Or- 
chestra. 
5:30  to  6:15  p.  m. — Children's  hour. 
6:15  to  6:30  p.   m. — Stuck    market  quotations. 
6:30  to  7:00  p.  m. — States  Restaurant  Orches- 
tra. 
7:00    to    7:30    p.    m. — Fairmont    Hotel    Concert 

Orchestra. 
7:30    to    8:00    p.    m. — DX. 

8:00  to  s:in  p.  m. — Chamber  of  Commerce  talkf 
8:10  to  8:25  p.  m. — Hook   reviews. 
x:25    o,  loon  p.   in. — Bridge   lesson   .No.   II. 
9:00  to   iu:0n  p.   m.— Studio  program. 
10:00   to   11:00    p.   m.— Billy    Long's  Cabiriand 
1  I  00  io  i- p.  m. — KPO  Vai  iety  Hour. 

Tuesday,    February    1 

6:45,    7:15.    7:45    a.    m. — Health    Exercises, 

10:30  a.  m. — Weather  forecast. 

10:45    a.    m. — Cooking    hints    and    recipes. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:"»    to    2:00    p.    m. — Fairmont    Hotel    Concert 
( irchestra, 

Palace   Hotel    Concert   Oi 


-Children's  Hour. 

-Stock    market  quotations. 

-States  Restaurant  Orches- 


3:30    to  5:30  p. 
chestra. 

5:30   to   G:15  p. 

6:15   to  6:30   p. 

6:30  to  7:00  p. 
tra. 

7:00  to  7:30  p.  m. — Fairmont  Hotel  Orchestra. 

7:30   to   S:00   p.   m. — DX. 

8:00    lo    9:00    p     m. — "Uda    Waldrop   Hour." 

9:00    i"    10:00    p.    m. — Program    by    the    kpo 
Trio  and  Gypsy  ami  Marta. 

10:00  to  11:00  p.  m. — Palace  Hotel  Dance  Or- 
chestra. 

11:""    I"    12:0.i    p.    m—  Hilly    lame's    Cal.irians. 

Wednesday,  February   1! 

6:45,    ,:15,    7:45    a.    m. —  Health    Exercises. 

10:30  a.  m. — Weather  forecast. 

10:45    a.   m. — Home    Service    Talk. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1 lo    2:00    p.    m. — Fairmont    Hotel    Concert 

Orchestra. 

3:30   to  5:30  p.   m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30  to  6:15  p.  m. — Children's  hour. 

6:15  to  r-30  p.   m — Stock   ma-ket   quotations. 

6:30  to  7:00   p.   m. — States      Restaurant      Or- 
chestra. 

7:00    to    7:30    p.    m. — Fairmont    Hotel    Concert 
Orchestra. 

7:30  to  8:00  p.  m. — DX. 

8:00  to  9:00  p.  m. — Atwater  Kent  Artists. 

9:1 1":""  p.  m. — "Chlckering    Hour." 

10:oo    to   11:00   p.   m. — states    Restaurant    or- 
chestra. 

11:00    to   12:00   p.   m. — .Inhn    Wolohan   and    his 
•  'a  Iffornians, 

Thursday,  February  :t 

6:45,   7:15,   7:45  a.   m. — Health   Exercises, 

10:30  a.  m. — Weather  forecast. 

10:45    a.    m. — Cooking    hints    and    recipes, 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00    to    2:00    p.    m. — Fairmont    Hotel    Concert 
Orchestra. 

3:30   to  5:30   p.   m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30   to  6:15  p.  m. — Children's  hour. 


January  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


Radio  Program  for  Next  Week 


i;i."i   to   6:30  p.   m. — Stock   market  quotations. 

6:30  to  7:Ut>  p.   m. — States  Kestaurant  (Jicnes- 
tra. 

7:00    to    7:30    p.    m. — Fairmont    Hotel    Concert 
Orchestra. 

7:30  to  8:00  p.  m. — DX. 

8:00    to   10:00   p.    m. — Studio  program. 

10:"0    to  11:00  p.  m. — Palace  Hotel  Dance  Or- 
chestra. 

11:00    to   12:00  p.   m. — John   Wolohan   and   his 

Ca  lifornians. 
'■"liilny.   February  4 

i;  :■(:■,    7:15,    7:45    a.    m. — Health   Exercises. 

10:30  a.  m. — U.  S.  weather  forecast. 

10:35   a.    m. — Fashion   Talk. 

10:45   a.   m. — Home    Service   Talk. 

12:00  noon — Time  signals  and  Scripture  read- 
ing-. 

B:15    p.    m. — Talk    from   Commonwealth    Club. 

1:30    to    2:00    p.    m. — Fairmont    Hotel    Concert 
Orchestra. 

3:30    to   5:30   p.   m. — Palace   Hotel   Concert   Or- 
chestra. 

5:30  to  6:15  p.  m. — Children's  hour. 

6:15  to  6:30  p.  m. — Stock   market  quotations. 

6:30   to  7:20  p.   m. — States  Restaurant  Orches- 
tra. 

7:20   to  7:30  p.  m. — "Sports  on   the  air." 

7:30    to    8:00    p.    m. — DX. 
DO    to    10:00  p.   m. — Walter   Krausgrill's  Or- 
chestra. 

10:00    to    11:00   p.    m. — States    Restaurant   Or- 
chestra. 

11:00   to   12:00  p.   m. — John   Wolohan   and   his 
i  \<  lifornians. 

Sntnrtlny,    February   ."» 

6:45,   7:15,   7:45   a.   m. — Health   Exercises. 

10:30  a.  m. — U.  S.  weather  forecast. 

10:45    a.    m. — Cooking    hints    and    recipes. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00    to    2:00    p.    m. — Fairmont    Hotel    Concert 

3:30   to  5:30p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

6:15  to  6:30   p.  m. — Stock   market  quotations. 

6:30  to  7:30  p.  m. — States  Restaurant  Orches- 
tra. 

7:30   to   8:00   p.  m.— DX. 

8:00     to     9:00     p.     m.— Simultaneous     l>ro;i  .le;i  si 
by    KPt  i  and   KFI. 

00    to    10:00    p.    m. — Palace    Hotel   Dance    Or- 
chestra. 

HiMMi   to    i  :'"i   ;I,   m. —  Walter    Kraus§rriH*s   Or- 
chestra* 
no    to    11:00    p.    m. — Maurice   Gunsky,    tenor. 


KJBS— JULIUS  BRUNTON   &  SONS  CO., 
SAN    FRANCISCO— 220 
IJnily    Except   Sumlny 

9:oo   t<>    11:30  a.   m. — Vocal  and    Instrumental 

Selections. 
2:00    to    4:00    p.    m.- — A'oc;ii    and    Instrumental 

Selections. 


KGTT— GLAD   TIDINGS    TEMPLE.    SAN 
FRANCISCO— 207 

Sum-In  >,    .l.-i  ■  mi. ■  i  >     :.o 

2:30   to   3:00   p.   m. — Sunday   school 
■00  i"  5:00  p.   m. — Temple  service 
1:00  to  10:00  p.   m. — Evening   aervtat 

lltuiday,    January    :tl 

ra:80   to  1:00   p.   m.— Daily  Scripture  reading 

Tue»<lti>,    February    1 

6:30   to  1:00   p.    m. — Daily   Scrip tui 

§:00   i"    10:00    p.    m. — studio   program, 

\\  *  (ini-sihiy.  February   S 

fe:30    to   l  :00   p.    m —  Dally   Scriptui 

B;30   to   1:00  p.   m. — Divine  healing  service. 

1:00    to    10:00    p.    m, — Studio    program. 

Thursday,  February  :t 

18:80    to   1:00   p.    m. — Daily   Scripture   ree 

Fi  Idnj ,    February     1 

IB:30    to    1:00   p.    m. — "Daily   Scripture   r< 

S  00    to    10:00    p,    m. — Studio    program. 

,ioo  in  4:00  p.  m. — Sunshine  houi 

Saturday,  February  ."• 

i"  SO    to    1:00   p.    i". — Daily   Scripture   reading. 


KYA— PACIFIC     BROADCOASTING    CORP. 

SAN   FRANCISCO— 399.8 
Sunday,  January    SO 

F*80  to  : p    m   —Central   Methodlsl  Church, 

Service  Conducted    by    Rev,    \\     J,  Sherman. 
Monday i  January    SI 

\      2  00   p.   m. — 'Miit    Hotel  Concert   Trio. 

|:80  to   i   30  p.  m.—Cllft   Hotel  Concerl   Trio. 
\  mii   to    [0:00   p.   in.— stu.lio    Program,     Offer- 
Popular   Night*'   Artists 
Tuesday.  February    i 

18:8 8:00  i>    m.—Cllft    Hotel   Concert  Trio. 

p.  m  —  I'lit'i   Hotel  Concerl  Trio 
10  00    to    11:00    p     m- — ('lift    Hotel    Dance   Or- 
chestra 
\\  tdneaday .  Febraary   - 

DO  p    in. — i'lift   Hotel  Concert  Trio 
p    m.— Cllfi    Hotel   Concert   Trio. 
m. — Studio    Progi 
to    u  ;oo    p.    m. — (.'lift    Hotel    i  >ance   Or- 
chestra, 


Thursday,  February  :t 

12:30   to  2:00    p,   m. — Clift   Hotel   Concert  Trio. 

6:30   to   7:30   p.   m. — Clift  Hotel   Concert   Trio. 

10:00  to  li:0o  p.  m.— Clift  Hotel  Dance  Or- 
chestra. 

Fi  iday,   February  4 

12:30   to   2:00    p.   m. — Clift   Hotel    Concert  Trio. 

6:30    to    7:30    p.    m. — Clift    Hotel    Concert    Trio. 

8:00    to    10:00    p.    m. — Studio   Program. 

10:00  to  11:00  p.  m. — Clift  Hotel  Dance  Or- 
chestra. 

Saturday.    February   5 

12:30   to   2:00    p.  m.— Clift  Hotel   Concert   Trio. 

6:30    to    7:30    p.    m.—  Clift    Hotel   Concert    Trio. 

10:00  to  11:00  p.  m. — Clift  Hotel  Dance  Or- 
chestra. 


KFWI— RADIO    ENTERTAINMENTS,    INC., 
SAN   FRANCISCO— 250 

Sunday,    January   30 

1:00    to   2:00   p.    m. — Studio   program. 

6:30   to  7:30  p.  m. — Community  Chest  program. 

7:50  to  9:00  p.  m. — Services  broadcast  from 
Fifth    Church    of    Christ   Scientist. 

9:00    to    10:00    p.    m. — Studio    program. 

Monday,    January    31 

1:00  to  2:00  p.  m. — Impromptu  Studio  pro- 
gram. 

6:00    to  6:30  p.   m. — Jerry  Hills  and   his  Uke. 

6:30  to  7:30  p.  m. — jStudio  program  with  popu- 
lar artists. 

8:00    to    9:00    p.    m. — Studio    program. 

9:00  to  10.00  p.  m. — Impromptu  Studio  pro- 
gram. 

10:00    to   12:00   p.   m. — Paul    Kelli's   Orchestra. 

Tuesday.   February   1 

1:00  to  2:00  p.  m. — Impromptu  studio  program. 

6:00    to   7:30   p.   m. — Jack  Curtis   and  his  band. 

8:00   to   8:30   p.   m, — bonis   Donato,  tenor. 

8:30  to  9:00  p.  m. — Ionaco  with  Gaylord  "Wil- 
shire. 

9:00  to  10:00  p.  m. — San  Francisco  Opera 
Compa  ny. 

Wediu'Mdny,  February   - 

1:00  to  2:00  p.  m. — Impromptu  Studio  Pro- 
gram. 

ii:iio  1 1.  7:30   p.  in. — Bill  Bennett,   baritone. 

moo  i<i  8:20  p.  in. — Billy  Divine  and  Clem 
k  in  nedy. 

8:20  to  8:30  p.  m. — Becker  Storage  program. 

8;30  to  1.0:00  p.  m. — Impromptu  Studio  pro- 
uiiiin.    Jerry    Hills    and    Mike    Capraro. 

in  mi    to    12:00   p.   mi. — Paul    Kelli's   Orchestra. 

Thur*dfiy.  February  3 

1:00  to  2:00  p.  m. — Impromptu  studio  pro- 
gram. 

to     i  :30     p.     mi. — Program     featuring     A I 

Pi  arce. 

s  00  i"  8:30  p.  in. — Popular  ballads  with 
Henry  Haman 

9:00  to  10:00  p.  m. — Studio  program. 

i  n  mi    to    12  nil   p,    m. — Paul    Kelli's   ■  (rchestra, 

Fi  Iday .   February  4 

1:00  to  2:00  p.  m. — Impromptu  studio  program. 

i;  oo  to  fi   '"  p.  "i     -Bill]    Dei  tne,  ballad  s 

,,  so  i,,  ;  30  p  in  m  Bryanl  and  his  Orches- 
tra, 

6  8:30  p.   hi-  -Gertrude  Tracy  and  Clem 

Kennedy. 

8:80  to  9:00  p.  m. — 'Ionaco"  with  Gaylord 
Wllahlre. 

9:00    to    10:00    p.    m. — Studio   program, 

Saturday.  February  r. 

9:00    to    12:00    p    m. — Paul    Kelll'a    Orchestra. 


KGO— GENERAL  ELECTRIC  CO., 
OAKLAND— 361 

Sunday*  January   SO 

n  oo  a.  in .— First  M.  th  -list   Episcopal  Church 

service,  i 
2:40  p    m.— San   Francisco  Symph 

tra  concert,  direction  of  Alfi 
6:30    to    7:30   p.    m. — Hem's   Symphony    Orches- 

7:80  p    m. — Weather  bureau    report. 

m.— Flrzd   Methodist   Episcopal  Church 
s.  i\  Ice,    ( >akland. 

10:00  P-  in— Bern's  Symphony  Orches- 
t  ra. 
Noaday,  January    :ti 

noon    to    1:00   p.   m. — Luncheon   concert. 
ather   Bureau   report. 
1:80  p    m. — N.    Y    Stock    reports. 
-    ick    reporta 

ni. 

Women's    Clubs, 

,      idtea    Kluh. 
p    m.— Bern's  Little  Symphony, 
p    m  —News    Itema 

p      m  —Weather     Bureau    report. 

- s    K    Produce,  Grain,  Cotton,  and 

p    m — N    Y    Stock   reports   iclosing'. 
;  |]   p    m.— S.  F.  Stock  reports  (closing). 
ntinued  on  Page  1_> 


-California    Federation   of 


H 

1  m 

|9 

■4fc 

Horax  Mam  HoPKras 

San  Francissco's  smartest  rendezvous .  . . 
where  Sddie  Harkness  and  his  Orchestra  have 
won  the  hearts  of  the  city 's  smart  set! 

TEA  T)ANSANTf  Monday  and  Saturday 
Afternoons,  four  'til  six,  One  Dollar. 

CONCERTTEA  rTues.,Wed..Thur.,  Fri. 
Afternoons,  four  'til  six,  Fifty  Cents. 

'DINNER  T)ANCE  ,  Nightly  (except  Sun.) 
seven  "til  nine,  Table  d'Hoce,  Two-fifty. 
No  Couvert  for  Dinner  GueSts. 

SUPPER  T>ANCE  *  Nightly  (except  Sun.) 
nine  'til  one,  Couvert  Fifty  Cents;  Satur- 
day, Couvert  One  Dollar. 
Qihintby  Viflor 


Jollozv  the 

Qolden  Ttyad 

to  He  alt  hi 


Tune  in  on  KPO  every 
morning  at  5:45  -  7:15  or 
7:45  for  the  daily  Golden 
Road  to  Health  Exercises. 

These  exercises  are  given  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California:  for  22  years  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  quality 
in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  29,  1927 


Radio  Program  for  Next  Week 


Tuesday,  February  i 

12:00    noon    to    1:00    p.    m. — Luncheon    concert. 

12:30   p.   m. — Weather   Bureau   report. 

1:30    p.   m. — N.    Y.    Stock   reports. 

1:37  p.  m. — S.  F.  Stock  reports. 

1:42   p.   m. — Weather   Bureau   reports. 

5:00    p.    m. — '"Mental    Measurements." 

6:uu    to  6:55   p.  m. — Bern's  .Little   Symphony. 

6:55   p.  m. — News   items. 

T:03    p.,  m. — Weather   Bureau   report. 

7:06  p.  m. — S.  F.  Produce,  Grain,  Cotton,  and 
Metals. 

7:14  p.   m. — N.   Y.  Stock  reports   (closing). 

7:21  p.  m. — S.  F.  Stock  reports   (closing;. 

8:00  to  9:00  p.  m. — (Oakland  Studio)  "The 
Pilgrims." 

9:00   p.   m. — "Chats  About  New   Books." 

9:20    •).    m. — Surprise   broadcast. 

Wednesday,   February    U 

12:00    noon    to    1:00    p.    m, — Luncheon    concert. 

12:80   p.   m. — Weather  Bureau  report. 

1:30    p.    m. — N.    Y.    Stock    reports. 

3:37  p.   m. — S.   F.   Stock  reports. 

1:42   p.   m. — Weather   Bureau   reports. 

5:30  p.  m. — "For  instance,"  by  General  Jack- 
son. 

6:00    to   6:55   p.  m. — Bern's  Little   Symphony. 

t:55  p.  m. — News  items. 

7:03    p.    m. — Weather    Bureau    report. 

7:06  p.  m. — ,S.  F.  Produce,  Grain,  Cotton,  and 
Metals. 

7:14  p.  m. — N.  Y.   Stock  reports   (closing). 

7:21  p.  m. — S.  F.  Stock  reports   (closing). 

8:00     p.     m. —  (S.     F.     Studio)     Farm    Program 

8:10  p.  m. — (Series)  "The  Cattle  Industry  on 
the  Pacific  Coast." 

8:20  p.  m. — An  interview  with  the  Agricul- 
tural  Economist. 

8:30    p.   m. — W.O. W.Male   Trio. 

S:40    p.    m. — Address. 

9:00  p.  m. — W.  O.  W.  Male  Trio. 

Thursday,  February  3 

10:40  to  11:00  a.  m. — Classroom  instruction, 
Oakland    Public   Schools. 

12:ii0    noon    to    1:00    p.    m. — Luncheon    concert. 

12:30   p.   m. — Weather   Bureau  report. 

1:30  p.   m. — N.    Y.   Stocks. 

1:37   p.   m. — S.   F.    Stocks. 

1:42    p.    m. — Weather. 

5:00  to  6:00  p.  m. — George  W.  Ludlow,  "Friend 
to  Boys." 

6:00  to  6:55  p.  m. — Bern's  Little  .Symphony. 

6:55   p.    m. — News. 

7:03  p.   m. — Weather. 

7:06  p.  m. — S.  F.  Produce,  Grain,  Cotton,  and 
Metals. 

7:14    p.    m. — N.    Y.    Stocks    (closing). 

7:21    p.    m. — S.    F.    Stocks    (closing). 

S:00  to  9:30  p.  m. — (Oakland  Studio) — Light 
Opera    "The    Bells    of    Corneville." 

9:00  to  12:00  p.  m. — John  Philpofs  Midship- 
men. 

Friday.   February  4 

11:10    a.    m. — Homemaking   Talk. 

12:00    noon    to    1 :00    p.    m. — Luncheon   concert. 

12:30    p.   m. — Weather   Bureau   report. 

1:30   p.   m. — N.    Y.   Stock  reports. 

1:37   p.  m. — S.   F.   Stock  reports. 

1:42   p.   m. — Weather  Bureau   reports. 

6:00    to  6:55   p.  m. — Bern's  Little   Symphony. 

6:55   p.   m. — News   items. 

7:03    p.   m. — Weather  Bureau    report. 

7.06  p.  m. — S.  F.  Produce,  Grain,  Cotton,  and 
Metals. 

7:14  p.   m. — N.   Y.  Stock  reports   (closing). 

7:21  p.  m. — S.  F.  Stock  reports   (closing). 

8:00   p.   m. — Studio   Program. 

Saturday.   February   fi 

12:00   noon    to    1:00    p.   m. — Luncheon   concert. 

12:30  p.  m. — U.   S.  Weather   Bureau  report. 

12:33    p.    m. — N.    Y.    Stocks. 

12:40  p.  m. — S.   F.   Stocks. 

8:00    p.     m. — "Weekly    Sport    Review." 

8:15  to  9:15  p.  m. — Program  from  the  Hotel 
Leamington,    Oakland. 

9:15  p.  m.  to  1:00  a.  m. — Wilt  Gunzendorfer's 
Band  dance  music. 

KLX— OAKLAND  TRIBUNE,   OAK- 
LAND—509 

Ifouday,    .January    31 

7:00    to    7:30   p.    m. — News   Broadcast. 

8:00  to  9:00  p.  m. — Studio  program. 

9:00  to  10:00  p.  m. — Weekly  meeting  Lake 
Merritt    Ducks. 

Tuesday.    February   1 

!7:00  to  7:30  p.  m. — News  broadcast. 

Wednesday,    February    IS 

6:30  to  7:00  p.  m. — Athens  Athletic  club  or- 
chestra. 

7:00    to   7:30   p.   m. — News   broadcast. 

8:00    to    9:00   p.    m. — Educational    Program. 

9:00   to  10:00   p.   m. — Special  program. 

Thursday.  February  3 

7:00  to   7:30  p.  m. — News  broadcast. 

Friday.    February  4 

7:00   to  7:30  p.  m. — News  broadcast. 

8 :00    to    9:45    p.    m. — Program. 

9:45  to  10:30  p.  m. — Athens  Athletic  Club  Or- 
chestra, 

Saturday.   February   .% 

7:00   to  7:30  p.  m. — News  broadcast. 


KFUS— GOSPEL  RADIO,  OAKLAND— 256 

Sunday.   January  30 

9:00  a.  m. — International  Sunday  School  Les- 
son. 

11:00    to    12:00    noon — Church    services. 

Monday.    January    31 

10:00  a.   m. — The  hour  of  Christian  Ministry. 

Wednesday.    February    '2 

10:00   a.   m. — The   hour   of   Christian   Ministry. 

8:00    p.    m. — Sacred    songs. 

Thursday.  February  3 

3:00   to  4:00  p.  m. — Sacred  variety  program. 

Friday.    February  4 

10:00   a.   m. — The   hour    of   Christian   ministry. 

2:00  to  3:00  p.  m. — Women's  Bible  Study  Hour. 

8:00  p.  m. — Telephone  or  write  in  your  health 
questions  and  they  will  be  informally  dis- 
cussed. 

Saturday.    February   5 

1:30  to  2:30  p.  m. — Children's  Church  Broad- 
cast. 

6:30  to  7:30  p.  m. — (a)  Gospel  Weather  Bureau 
Forecast;  (b)  Announcements  of  Churches 
for  Sunday. 


-EARLE    C.   ANTHONY, 
LOS   ANGELES-^67 


INC., 


KTAB- 


-ASSOC1ATED  BROADCASTERS, 
OAKLAND— 302.8 


Sunday,   January  30 

9:45  to  10:45  a.  m. — Prof.  A.  E.  Linsley's  Bible 
class. 

11:00  a.  m. — Services  of  Tenth  Avenue  Baptist 
Church. 

7:45  p.  m. — Services  of  Tenth  Avenue  Baptist 
Church. 

Monday.   January    31 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9:15  to  9:45  a.  m. — Shopping  Hour. 

5:00  to  6:00  p.  m. — Children's  Hour. 

6:30   to   7:00   p.  m. — Twilight   Hour. 

7:00  to  7:30  p.  m. — Shopping  Hour. 

S:00  to  10:00  p.  m. — Selections  from  Light 
Opera. 

Tuesday.    February   1 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9:15  to   9:45  a.  m. — Shopping  Hour. 

9:45  to  10:00  a.  m. — "Diet  and  Health." 

5:00   to  6:00  p.  m. — Children's  Hour. 

6:30  to   7:00  p.   m. — Twilight  Hour. 

7:00    to   7:30   p.   m. — Shopping  Hour. 

8:00  to  8:15  p.  m. — Fifteen  Minutes  with  the 
Stamp  Collectors. 

8:15    to    10:00    p.    m. — The    KTAB    Quartet. 

Wednesday,    February    2 

8:45   to   9:15   a.   m. — "The   Hour   of   Prayer." 

9:15    to   9:45   a.   m. — Shopping  Hour. 

5:00  to  6:00  p.  m. — Children's  Hour. 

6:30  to   7:00   p.   m. — Twilight   Hour. 

7:00    to   7:30    p.    m. — Shopping    Hour. 

8:00  to  10:00  p.  m. — Program  under  the  di- 
rection   of    Wm.    Hayes,    baritone. 

Thursday.  February  3 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9:15  to  9:45  a.  m. — Shopping  Hour. 

5:00   to  6:00  p.  m. — Children's   Hour. 

6:30   to    7:00    p.   m. — Twilight    Hour. 

7:00   to   7:30    p.   m. — Shopping  Hour. 

Friday,   February  4 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9:15   to   9:45   a.   m. — Shopping   Hour. 

5:00  to  6:00  p.   m. — Children's  Hour. 

6:00  to  6:2n  p.  m. — Twenty  minutes  with  Dr. 
Thompson. 

7:00    to    7:30   p.    m. — Shopping   Hour. 

8:00  to  0:00  p.  m. — Oden  and  Richard's  Ha- 
waiian   Orchestra. 

9:00  to  10:00  p.  m. — Goat  Island  Goats. 

Saturday,   February  5 

S:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9:15   to   9:45   a.   m. — Shopping   Hour. 

7:00   to   7:30   p.   m. — Shopping   Hour. 

KRE— DAILY   GAZETTE,   BERKELEY— 256 

Sunday.   January  30 

10:00   to    11:00   a.   m. — Church    Service. 

6:30   to   7:30  p.  m. — Dinner   Concert. 

8:15    to   9:00  p.   m. — Social   concert. 

Monday.    January    31 

11:15    a.    m. — Physical    exercises    for    women. 

5:30    p.    m. — Current    news. 

S:00    to    10:00   p.   m. — Studio   program. 

Tuesday,   February   1 

11:15   a.   m. — Physical    exercises   for  women. 

5:30    p.    m. — Current    news. 

9:00    to    10:00   n.    m. — Studio   program. 

Wednesday,    February    ^ 

11:15    a.    m. — Physical   exercises   for  women. 

5:30   p.   m. — Current   news. 

Thursilay.  February   3 

11:15  a.  m. — Physical   exercises  for  women. 

5:30   p.   m. — Current   news. 

8:00    m   io:oo   p.   m. — Studio  program. 

Friday,    February  4 

11:15  a.  m. — Physical  exercises  for  women. 

5:30   p.   m, — Current  news. 

9:00   to   12:00   p.   m. — Dance  program. 

Saturday,   February   •"» 

11:15    a.   m. — Physical   exercises    for   women. 

5:30  p.   m. — Current   news. 

8:00  p.   m.   to  1:00   a.   m. — Dance   program. 


(Copyright   1925   by  Earle  C.  Anthony,  Inc.) 

Sunday,   January  30 

1  0:00    a.    m. — Morning   Services. 

2:45  p.  m. — Standard  Oil  Company  of  Cali- 
fornia presents  San  Francisco  Symphony 
Orchestra,  Alfred  Hertz,  Conductor;  broad- 
cast simultaneously  by  KFI,  KPO,  KGO. 

6:00  p.  m. — Program  by  Russian  Academy  of 
Musical  Art.  Boris  Myronoff,  piano;  Mischa 
Speigel,    violin;    Alex     Bo  rr  is  off,    cello. 

7:00  p.  m. — Aeolian  Organ  Recital;  Alex 
Reilly   at  the   console. 

8:00  p.  m. — Packard  Classic  Hour.  Sylvia 
Zeitlen    Rosenthal,    concert    pianist. 

9:00  p.  m. — Bob  Bottger  and  his  Venetians 
Dance  Orchestra. 

10:00  p.  m. — Packard  Six  Orchestra — Bill 
Hennessey,    Director. 

Monday,    January    31 

10:00  to  10:20  a.  m. — Face  and  Scalp  Hygiene 
by   Georgia   O.    George. 

10:40  to  11:00  a.  m. — Betty  Crocker,  Gold 
Medal    Flour    Home    Service    Talks. 

11:10  to  11:30  a.  m. — Food  Talks  by  Agnes 
White. 

■r. : :':i i  p.  m. — Virgil  Ray's  Winter  Garden  Or- 
chestra. 

6:15    ]>.    m.- — <  Jn.rg.:-    Wilder    Cartwright. 

6 :30    p.    in. — Vest    I  'ocket    Period. 

7:00  p.  m. — Owen  Fallon  and  his  Californians, 

8:00  p.  in. — Cello  and  Harp  recital  by  Annie 
Timner    and   Louise    Klos. 

9:00  p.  m. — £>emi-classlcal  music  program. 

10:00   p.   m. — Program   by  Meiklejohn    Bros. 

Tuesday,    February    1 

5:30  p.  m. — The  Dragon  Hawaiian^. 

6:15  p.  m. — Music  Appreciation  Chat  and 
Father  Ricard's  Sun  Spol  Weather  Km-.  - 
cast. 

6:30  p.  m. — Vest   Pocket   Period. 

7:00  p.  m. — Paul  Howard's  Quality  Seren- 
aders. 

8:00    p.    m. — Gattone    String    Quartet. 

icon    p.    m. — Varied    program. 

10:0m  p.  m. — Azure  Music  Club,  Glen  Edmunds 
and    his    Collegians. 

Wednesday.    February    2 

10:20  to  10:40  a.  m. — Talk  on  Child  Training 
by  Agnes  White. 

10:40  to  11:00  a.  m. — Betty  Crocker,  Gold 
Medal    Fiour    Home    Service    Talks. 

11:10  to  11:30  a.  m. — Food  Talks  by  Agnes 
White. 

5:30  p.  m. — Jack  Murray's  Italian  Village  Or- 
chestra. 

6:15   p.    m. — Vera. 

6:30    p.    m. — Vest    Pocket    Period. 

7:00   p.   m. — Ray   Fisher's   Original   Victorians, 

7:30     p.    m. — Nick    Harris,    Detective    Stories; 

7:45  p.  in. — William  MacDougall,  Scotch  conv 
edian. 

8:00  p.  m. — Program  by  Calpet  Suing  Quar- 
tet, Chico  De  Verde,  director,  presented  i>v 
the  California  Petroleum  Corporation. 

9  :00    p.    m. — Popular    program. 

10*00  p.  m. — Sunset  Instrumental  Quartet — 
Dorothy    Ruth    Miller,    concert    pianist. 

Thursday.  February  3 

5:30  p.  m. — Sebastian's  Cotton  Club  Orchestra. 

6:15  p.  m. — KFI  Radiotorial   Period, 

6:30  p.  m. — Sebastian's  Cotton  flub  Orches- 
tra. 

7:00  p.  m. — Program  by  University  of  South- 
ern  California. 

8:00   p.  m. — KFI  Drama  Hour. 

0:00  p.  m. — Program  arranged  by  Selwyn 
Harris. 

10:00  p.  m. — Johnston  &  Farrell's  Music  Box 
Hour,    direction     of    loin      Johnston. 


January  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Radio  Program  for  Next  Week 


Filriny.   February  4 

10:2ii    i"    ln:tn    ;i,    in. — Talk    on   home    manage- 
ment   by   Agnes   White. 
lu   i ii     to    11:00    a.    m. — Betty    Crocker.     Gold 

Medal    Home   Service    Talks. 
11:10  to  11:30 — Food  Talks  by  Agnes  White. 
KSO   p.  m. — Matinee  program. 
6:15    i>.    m. — KFI    Radiotorial    Period. 
6:30    p.    m. — Baron    Keyes. 
7 :  i )  n     p.    m. — Program    by    Paul    Roberts    and 

Leslie   Adams,   whistler. 
S:0U  p.  m. — Aeolian  Organ  Recital — Alex  Reil- 

Iv    at    the   console. 
BOO   p.    m, — Alma    Frances    Gordon,    contralto, 

Lillian    Ariel,    pianist. 
10:00    p.    m. — Packard    Ballad    Hour. 
Hhturdny.  February  5 
B;30   p.   m. — Billy  Cox  and  his  Angeleno  Ag- 

gravators. 
Kl5    p.    m. — Madame    Nelson. 
g:30   p.    m. — Popular   Music   Hour. 
7:30     p.     m. — Felipe     Delgado,     Spanish    Lyric 

baritone — Edna   Clark   Muir,    pianist. 
S),n    p.    m. — Grand    Opera    Program — Virginia 

Flohri,     soprano;     Ma  urine     Dyer,     Robert 

Hutd,  Mission  Bell  Orchestra,  Pryor  Moore. 

director.         Broadcast      simultaneously      by* 

KFI    and    KPO. 
9:00    p.    m. — Varied    Program. 
10:00    p.     m. — Packard    Radio    Club  —  Esther 

Walker,    pianist. 
11:00    p.    m. — KFI    Midnight    Frolic. 

KNX— L.   A.   EVENING    EXPRESS, 
LOS  ANGELES— 337 

Dnily   Except   Sunday 

8:00    a.    m. — Inspirational    talk    and    morning 
prayer. 

8:55    a.    m. — Time    Signals. 

9:00    a.    m. — Chopping    News. 

10:30  a.  m. — Household  Economics  except  Fri- 
day and  Saturday. 

12:00    m. — George    Redman's   Orchestra, 

]::n    p.   m. — The    Book   Worm. 

4:iin    p.    m. — Lost    and    Found    column. 

■66    P-    m. — Market    reports. 

5:-ir.     p.     m. — The     Town     Tattler, 

6:00    p.    m. — George    Redman's    Orchestra. 

B0O    p.    m. — Dinner   Hour   Concert, 

Sunday,  January   MO 

10:00  a.   m. — 1st  Presbyterian  Church  of  Hol- 
lywood, 

2:im>   in    COO   p.   m. — City    Park    Board    Musical 
i  'rogram, 
80    p_    m.— First    Unitarian    Church 

7:00  p.  m. — 1st  Presbyterian  Church  of  Holly- 
wood. 
mi    p.    m, — Concerl    Orchestra, 

BOO    p.    m. — Feature    Program, 

Mnmliiy.  January   :ti 

gOQ  p.   m. — First  Presbyterian  Church   of  Hol- 
lywood. 

4:00    p.    m. — Little    Jen  n. 

7:00   p.    m. — Courtesy  program. 

HO   p.  m. — Playlet. 
:00   p.   m. — Courtesy   program. 
■on    p    m.  —  KNX    !•'. -aim.-    program, 

iii:ini  [i    in,— KNX   Feature  program. 

ll  ;ini   p.   m. — <ius    A.rnheim'8   Oicheatra. 

Tuesday,    I-Vbriinrj-    1 

00   p.   m. — Combined   program   by   Police   and 

Fire  Oepts. 
|;00  p.   in-      Radio   ma  I  i  nee 
7:00   p.  m. — Courtesy   program, 
7;::n  p.   in. —  Feature   program, 
S:0ii  p.   in. — Feature  program. 
9:00    p.    m. — Courtesy    program. 

i i   p.  m. — Gus   Arnheim's  Orchestra 

\\  i  ihnsdn? .  Febrnary    - 

7  no  p   tn. — i  '"in  tesj  progra  m< 

7:30   p.   m. — Feature   program, 

g  :imi   ii.    m.-    i  'ourl  esy    pi  ogi  am. 

9:00  p.  m. — Feature  program. 

10:00    p.    in. —  Feat  ure    pi  ogi  -mi 

li  ;iin    p.    m.    -Qua    Arnhelm'a    i 

VhurNilay,  February  :t 

11:00   a.   m. — Nature   talk. 

7:00  p.  in-  Organ   recital   by  Fred  Scholl. 

8:00    ii.    m      i  'ourl  esy    prog  >  :i  m. 

9  mi    to    10:00   p.   m.-     Feal  ure    | 

10:00   p.    in  — Feature   program, 

1 1  ;00    p.    in — i  lua    Arnheim's    i  i 

Fililn.i.    l<VI»ruiir>     1 

3:0ti   p.   m. — Musical   program 
4:00   p.   in.— H.\v   Scouts'    Musical  Program. 
Bo    p.    m.— Feature    prog  ram. 
Sinn    p     m  -   Feature    program. 
9:00    p.   m. — Courtesy   program, 
p,    m.    -    feature    program, 
p     m      Que     IrnheinTs    ■     ■ 
BjBturdny,   Kehrunrj    R 

3:ito  p.   m.— The  Town   Crier  of   Itae   Day. 
m.— Stories  of   insect   life. 
m-   Announcement  ser- 

vices of   th«-  leading   Los  Angeles  churches. 
7:30    p.    m. — Courtesj     program. 

m. — Feature  program, 
9:u0  p.  m. — Feature  program. 
D:00   p.   in—*; us    Arnheim's   Orcln  - 

in-  KNX  Frolic  from  the  main  studio. 


KFWB— WARNER   BROS.,   HOLLY- 
WOOD—252 
Sunday,  January  :to 

9:00    to    11:00    p.    m. — Warner    Bros.    Frolic. 
Monday*  January  :tl 

5:00  to  6:00  p.  m. — Children's  Hour. 

6:00   to   7:00   p.   m. — Dinner   Hour   Concert. 

7:00  to  7:50  p.  m. — Interesting  announce- 
ments. 

7:50  to  8:00  p.  m. — News  items. 

S:00   to    9:00    p.   m. — Warner   Bros.    Orchestra. 

9:00  to  1(1:1)11  p.  m. — European  Novelty  Or- 
chestra. 

lOMiii    p.    m.   — 'Warner   Bros.    Frolic. 

Tuesday,  February  1 

5:00   to  6:00   p.  m. — Children's  Hour. 

6:00    to   7:00   p.    m. — Dinner   Hour   concert. 

7:00  to  7  ::"i)  p.  m. — Interesting  announce- 
ment 

7:50   to   8:00  p.   m. — News  items. 

8:00    to    9:00    p.    m. — Warner    Bros.    Orchestra. 


9:00   to   i0:iiu   p.   m. — Myrtle    Waters,  Boprano. 
10:10  p.  m. — Warner  Bros.  Frolic. 

Wednesday!    I'Vhrujiry    2 

6:00    to   6:00   p.   m. — Children's   Hour. 

fi:00   to   7:00   p.    m. — Dinner   Hour   concert. 

7:00  to  7:30  p.  m. — Thirty  minutes  of  sun- 
shine. 

7:30  to  7:50  p.  m. — Interesting  Announce- 
ments. 

7:50  to  8:00  p.  m. — News  items. 

8:00    to    9:00    p.    m. — Warner    Bros.    Orchestra. 

9:00  to  10:00  p.  m.— The  Little  Junior  Sym- 
phony. 

10:00   p.   m. — Warner  Bros.   Frolic. 

Thursday,  February  '.i 

6:00    to   7:00   p.    m. — Dinner  Hour   concert. 

7:00  to  7:50  p.  m. — Interesting  announce- 
ments. 

7:50    to   8:00   p.   m. — News   items. 

8:00    to    9:00    p.    m. — Warner    Bros.    Orchestra. 

(Continued  on  Page  14) 


Cliffy  "Body  Styles  and  Types 
CfiveShRindredGolorGombinations 


KKRC 
S  w  Fr  vncisco 
tnd— Burlingame 


At  The  Auto  Show-The  pre-eminent 
display  this  year  as  in  previous  ones  will 
be  the  Cadillac  exhibit.  For  a  quarter  of 
a  century  Cadillac  has  led  the  world  in 
the  production  of  fine  cars.  The  models 
on  exhibit  at  the  Auto  Show  will  reflect  the 
experience  and  triumphs  achieved  in  the 
past  combined  with  new  developments 
and  beautiful  designs  that  will  insure  its 
continued  leadership  in  the  future.  WIS 

Prices  from 
K)  upwards 
F.O.B.  Sun  Francisco 


NEW         QO  DECREE 


I  L  LAC 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


January  29.  1921 


9:00  to  10:00  p.  m. — Warner  Bros.  String  Trio. 
10:00    p.    m. — Warner    Bros.    Frolic. 
Friday,   February  4 

6  00   to  7:00  p.  m. — Dinner  Hour  concert. 

7  00  to  7:50  p.  m. — Interesting  announce- 
ments,  interspersed  with   musical  numbers. 

7:50  to  s:00  p.  m. — News  items. 

S:00    to    9:00    p.    m. — Jack    Medford,    popular 

9  0o"toSiO:10  p.  m. — Warner  Bros.  String  Trio. 

10:00   p.   m. — Warner   Bros.   Frolic. 

Saturday.    February   5 

6-00  to  7:00  p.  m. — Dinner  Hour  Concert. 

7:00  10  8:00  p.  m. — Interesting  announce- 
ments. „  ,       ,. 

S:0(l  to  0:00  p.  m. — Program  featuring  Luella 
James,   contralto. 

9  00  to  10:110  p.   m. — Warner  Bros.  String  Trio. 

10:00  to  11:00  p.  m. — Warner  Bros.  Frolic. 

KGW— MORNING  OREGONIAN,  PORT- 
LAND— 491.5 
Suiidav.  January  30 

10:55  to  12:30  p.  m.— Morning  services. 

4-00  to  6:00  p.  m.— KGW  Salon  Orchestra. 

7-30  to  9:00  p.  m. — Evening  services. 

9:00    to    10:00   p.   m. — Concert. 

Monday,   January    31 

7:15   a.    m.— Setting   up   exercises. 

10:00    to    11:30    a.    m. — Music,    weather    report. 

household   helps. 
12:30   to   1:30    p.   m. — Noon  concert. 
6  00   to   7:00   p.   m. — Dinner   concert. 
700    to   7:30    p.    m. — Children  s   Program. 
7-30   to  7:45  p.  m.— Utility  service. 
S00   to  10:00  p.  m.— Vaudeville  entertainment. 
10:00  to  12:00  p.  m. — Dance  music. 
Tuesday.   February   1 
9-45    to    ln:00   a.    m.— Health   Exercises. 
10:00   to    11:30   a.   m. — Music,   weather  report, 

household   helps. 
12  ::u   to   1:30   p.   m. — Noon   concert. 
200   to  3:00   p.  m. — Women's  Matinee. 

6  00  to  7:00  p.  m. — Dinner  concert. 
700  to  7:30  p.  m. — Children's  program. 
7:30  to  7:45  p.  m. — Utility  service. 

8-00  to  10:00  p.  m. — Educational  program. 
10:00   to   12:00  p.  m. — Dance  music. 
Wednesday.    February    15 

7  15   a.  m. — Setting  up  exercises. 

10:00   to    11:30    a.    m. — Music,    weather  report, 

household    helps. 
12-30  to   1:30  p.  m. — Noon  concert. 
6'00    to    7:00    p.    m. — Dinner   concert. 
7:00    to    7:15    p.    m. — Utility   service 
7-30  to  8:00  p.  m. — Albers  Poultry   School. 
S:00  to  9:00  p.  m. — Concert. 
9:00    to    10:00    p.    m. — Concert. 
Thursday,  February  3 
10:00   to    11:30   a.   m. — Music,   weather  report. 

household   helps. 
12'30   to   1:30   p.   m. — Noon   concert. 
600    to   7:00   p.   m. — Dinner   concert. 
7:30   to  7:45   p.   m. — Utility  Service. 
7:45  to  8:00  p.  m. — Lecture.  . 

8:00  to  10:00  p.  m. — Vaudeville  entertainment 
Friday,  February  4 
7:15    a.   m. — Setting   up   exercises. 
9:45    to    10:00    a.    m. — Women's    Health    exer- 

10:00   to    11:30   a.   m. — Music,    weather   report, 

household    helps, 
12:30   to   1:30   p.   m. — Noon   concert, 
2:00  to  3:00  p.  m. —  Women's  Matinee. 
6:00   to  7:00  p.  m. — Dinner  concert. 
700   to  7:30   p.  m. — Children's  program. 
7:30   to   7:45   p.   m. — Utility   service. 
8:00    to    8:30    p.    m. — Weekly    meeting    of    the 

KGW  Movie  Club. 
8:30   to   10:30  p.  m. — Dance  music. 
10:30    to    12:00    p.    m. — Weakly    frolic    of    the 

Keep    Growing   Wiser   Order   of   Hoot   Owls. 
Saturday.   February   ti 

ni:im    to    11:30   ii.   in- — Music,    weather  report. 

household    helps. 
6:00  to  7:00  p.  m. — Dinner  concert. 
7:00    to   7:30    p.    m. — Children's    program. 
7:30    to    7:45    p.    m. — Weather    report. 
8:00    to   x::iii   p.   in. — Concert. 
9:00    to    10:00    p.    m. — Concert. 
10:00   to   12:00  p.  m. — Dance  music. 

KJR— NORTHWEST  RADIO  SERVICE  CO., 

SEATTLE— 384.4 
Sunday.   January  30 

11:00  to  12:30  p.  m. — Church  Service. 

7:45  to   8:00  p.  m. — Organ   recital. 

8:00    to   9:15    p.    m. — Evening   Service. 

9:15  to  10:45  p.  m. — Orchestra  under  direction 
of   Henry   Damski. 

Monday,   January    31 

10:00  to  10:30  a.  m. — "What  to  prepare  for 
tonight's    dinner." 

10:20   to   11:30   a.    m. — Musical   Program. 

12:00  m. — Time  Signals. 

5:40  to  6:00  p.  m. — New  York  Stock  quota- 
tions. 

6:00    p.   m. — Time   Signals. 

6:05   to   6:10   p.  m. — Weather  reports. 

6:10   to   6:30  p.   m. — KJR  News  Items. 

8:30  to  10:00  p.  m. — KJR  Studio  Program. 

10:00   p.  m. — Time  Signals. 

10:00  to  11:00  p.  m. — Dance  music 


Tuesday.   February  1 

10:00   to  10:30  a.  m. — Post  Intelligencer  Talk. 

10:30    to   11:30  a.   m. — Musical   Program. 

12:00   m. — Time   Signals. 

5:40  to  6:00  p.  m. — New  York  quotations. 

6:00   p.  m. — Time  Signals. 

6:05   to   6:10  p.  m. — Weather  reports. 

6:15  to  6:30  p.  m. — KJR  News  Items. 

8:30  to   10:00  p.  m. — Studio  program. 

10:00  p.  m. — Time  Signals. 

Wednesday.    February    'i 

10:00  to  10:30  a.  m. — Post  Intelligencer  Talk. 

10:30    to    11:30    a.    m. — Musical    Program. 

12:00  m. — Time  Signals. 

3:00    to    4:00   p.   m. — Musical    program. 

5:40  to  6:00  p.  m. — New  York  Stock  quotations. 

6:00    p.    m. — Time   Signals. 

6:05  to  6:10  p.  m. — Weather  reports. 

6:15  to  6:30  p.  m. — KJR  News  Items. 

10:00   p.   m. — Time  Signals. 

9:00   to  11:00   p.  m. — Dance  music. 

Thursday.  February  3 

10:00  to  10:30  a.  m. — Post  Intelligencer  Talk. 

10:30   to   11:30   a.   m. — Musical   Program. 

12:00  m. — Time  Signals. 

5:40  to  6:00  p.  m. — New  York  Stock  quota- 
tions. 

6:00  p.  m. — Time  Signals. 

6:05    to   6:10    p.   m. — Weather   reports. 

6:10   to  6:30  p.  m. — KJR  News  Items. 

8:30    to    10:00   p.   m. — Studio   program. 

10:00   p.    m. — Time   Signals. 

11:00    p.    m. — Dance    Music. 

Fl  iilay.    February  4 

10:00   to  10:30  a.   m. — Post   Intelligencer  Talk. 

10:30    to    11:30   a.    m. — Musical    Program. 

12:00  m. — Time  Signals. 

3:00   to  4:00  p.  m. — Musical  program. 

5:40  to  6:00  p.  m. — New  York  Stock  quota- 
tions. 

6:00   p.   m. — Time    Signals. 

6:05   to   6:10   p.   m. — Weather   reports. 

6:15  to   6:30  p.  m. — KJR  News  Items. 

8:30   to   10:00   p.   m. — KJR   Studio  Program. 

10:00   p.  m. — Time   Signals. 

Saturday.    February   r» 

10:00   to  10:30   a.   m. — Post  Intelligencer  Talk. 

10:30   to   11:30   a.   m. — Musical   Program. 

12:00  m. — Time  Signals. 

5:40  to  6:00  p.  m. — New  York  Stock  quota- 
tions. 

6:00    p.   m. — Time   Signals. 

6:05   to   6:10  p.  m. — Weather   reports. 

6:10   to  6:30  p.  m. — KJR  News  Items. 

10:00   p.    m. — Time   Signals. 

9:00   to   12:00  p.  m. — Dance  Music. 


PLEASURE'S  WAND 


KOA— GENERAL  ELECTRIC,  DENVER 
— 322.4 — (Mountain    Time) 

Sunday.  January   30 

10:30    a.    m. — Solemn    High    Mass. 
6:30  p.    m. — Organ    recital. 

7:45  a.   m. — Service   -.1'   InininculaU-  Cnnri-ptinn 
i  ';i  thedral. 

Monday,    January    31 

11:45  a.   m. — Weather,   road  reports. 

12:15  p.   m. — Organ   Recital. 

6:00    p.    m. — Stocks,    markets,    livestock. 

7:30  p.  m. — Children's  hour. 

8:00   p.   m. — Instrumental   program. 

8:15    p.    m. — Studio    program. 

Tuesday.  February  1 

11:45  a.  m. — Weather,  road  reports. 

12:15  p.   m. — Organ  Recital. 

3:15    p.    in.— Talk. 

:::::u   p.   m. — Matinee. 

4:30  p.  m. — Question  Box. 

m. — Fashion   review. 

m. — Stocks,   markets,    livestock. 

m. — Farm  question  box. 

m. — Instruction   In  Auction  Bridge. 

day,    February    2 


4:45  p 
6:00  p 
7:30  p. 
9:00  p. 
Wcdn 


11:45   a.   m. — Weather,   road  reports. 

12:15   p.   m. — Organ  Recital. 

6:00    p.    m. — Stocks,    markets,    livestock. 

7:30  p.  m. —  Wynken.  Blynken  and  Nod. 

8:00  p.   m. — Instrumental  program. 

* :  1  5   p.   m. — Studio   program. 

Thursday,  February  3 

11:45  a.  m. — Weather,  road  reports. 

12:15  p.  m. — Organ  recital. 

3:15   p.   m. —  Talk. 

3:30  p.  m. — Matinee  for  housewives. 

4:30  p.  m. — Culinary  hints. 

4:45    p.    m. — Fashion    review. 

6:00  p.  m. — Stocks,  markets,  livestock. 

Friday,  February  4 

11:45   a.    m. — Weather,   road   reports. 

12:15  p.  m. — Instrumental  Concert. 

1:00   p.  m. — Organ  Recital. 

8:16  p.  m._  Talk. 

3:30  p.  m. — Matinee  for  housewives. 

4:30  p.  m. — Question   Box. 

4:45  p.   m. — Fashion   Review. 

6:oo    p.   m. — Stocks,   markets,   livestock. 

7:00  p   .m. — "Aggie    Klekoffs." 

7:30   p.   m. — Preview   of  International  Sunday 

school  lesson. 
8:00    p.    m. — Instrumental    program. 
S:15    p.    m. — Studio    program. 
Saturday,  February  r, 
11:45    a.    m. — Weather,    road    reports. 
12:15  p.   m. — Organ  Recital. 
10:30   p.    m. — Dance  program. 


1 1  'mil  in  ued   from   Page  7) 

Granada 

Eddie  Peabody  leader  of  ttie  Gran-j 
ada  Orchestra,  who  lias  just  returned 
from  his  vacation  with  mure  pep  than 
ever  will  direct  one  of  his  excellent 
musical  programs  at  the  (iranada  The- 
ater this  week.  Eddie's  solos  arc  al- 
ways greeted  with  enthusiastic  ap- 
plause. His  entire  program  is  seldom 
surpassed. 

Jack  Partington's  stage  presenta- 
tions, this  coming  week,  commencing 
with  today's  performances,  will  include 
a  number  of  entertainers  up  to  the  high 
standard  of  this  brilliant  young  theater 
man's   originality. 

Adolphe  Menjou  and  Greta  Nisserj 
are  the  stars  this  week  in  "Blonde  or 
Brunette,"  a  farce  comedy,  adapted 
from  the  Parisian  stage  play.  "An 
Angel  Passes." 


Symphony 

Tsehaikou  sky's  "Nutcracker  Suite" 
will  be  played  by  the  San  Franciscd 
Symphony  (  Ircbcstra,  Sunday  after-] 
nopn,  in  its  seventh  popular  concert  at  I 

the  Curran  Theater. 

1 1 'out inn.-, i  i,n  i 'age  22 1 


L 


S.  A.  LOVEJOY 

will  bring 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements, 
Income  Tax  Reports. 

Expert  Auditor 

Part-time  Service 
268  Market  St.,  Room  101 


CLUB 

Auto  Service  Co, 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 
For  All  Occasions 
Day  and  Night 

City  Sightseeing  -     -     -     $3.00  per  hour 

Shopping 2.50  per  hour 

Short  Trips,  Taxicab   Rates 


PROSPECT 
4000 


685  Post  St. 
San   Francisco 


January  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


TRAVEL  TID-BITS 

By  Ernest  F.  Rixon 

THE  ROTARIANS 

International  Convention,  Ostend,  June,  1927 

"TTTORLD  TRAVEL,"  according  to  the  testimony  of 

W  its  readers,  is  quite  unlike  any  other  travel  journal. 
It  does  not  contain  threadbare  descriptions  of  well-known 
English  watering-  places,  or  a  commonplace  account  of  a 
week's  holiday  in  Paris  or  Brussels.  It  is  conducted  by 
travel  experts,  some  of  whom  are  Rotarians,  and  the  infor- 
mation which  it  contains  is  based  on  an  experience  in  travel 
matters  extending  back  more  than  half  a  century. 

For  these  reasons  "World  Travel"  specially  appeals  to  all 
Rotarians,  because  they,  more  than  the  majority  of  people, 
desire  to  encourage  high  standards  in  business  and  to  in- 
crease the  efficiency  of  every  individual  member  by  a 
broader  outlook.  They  cannot  fail  to  realize  that  travel — 
world-wide  travel — is  absolutely  essential  at  the  present 
time  for  business  efficiency,  and,  although  travel  facilities 
have  wonderfully  increased,  travel  has  become  a  much 
more  complicated  business. 

Rotarians  with  their  families,  from  all  parts  of  the  world, 
will  be  attending  the  International  Convention  to  be  held 
at  Ostend  in  June,  1927,  and  before  leaving  to  attend  this 
Congress  they  should  write  to  544  Market  Street,  San  Fran- 
cisco, for  particulars  of  an  attractive  series  of  Post  Con- 
vention Tours  which  have  been  arranged  by  Dean  &  Daw- 
son, Ltd. 

(  )stend  is  a  very  convenient  centre  for  business  men  to 
study  the  industries  of  Belgium.  Ghent  is  called  the  Man- 
chester of  Belgium,  Yerviers  its  Bradford,  and  Liege  its 
Birmingham.  Lace  is  manufactured  largely  at  Brussels,  and 
■hose  who  are  interested  in  agriculture  should  visit  some  of 
the  small  holdings,  the  aim  of  which  is  to  retain  the  work- 
ers on  the  land. 

Here  is  a  brief  outline  of  a  delightful  eight  days'  tour 
which  starts  from  gay  <  Istend,  including  visits  to  charming 
old-world  Bruges,  with  its  historic  belfry  immortalized  by 
Longfellow;  Brussels,  the  gay  and  bright  little  capital  of 
Belgium  ;  and  the  Ardennes  region  which  is  one  of  (In- 
most romantic  in  Europe  with  its  shady  forests  and  wind- 
ing rivulets,  and  its  soft  outlines  ami  wooded  hilltops.  At 
Louvain,  which  was  sacked  dining  the  War,  a  new  building 
is  being  erected  to  replace  the  old  library,  and  many  valua- 
ble books  have  already  been  presented.  Liege  is  essentiallj 
an  industrial  city,  noted  for  its  engineering  works,  hut  it 
lias  also  main    fine  buildings. 

Then  in  the  valley  of  the  Metise  there  are  Xainur,  a  well- 
built  and  picturesquely  situated  town,  and  Dinant,  over- 
hung with  limestone  cliffs,  crowned  by  a  citadel  which  com- 
mands a  wide  view  of  tin-  valley,  in  the  neighbourhood 
arc  the  famous  grottoes  of  I  Ian.  some  of  the  most  wonderful 
stalactite  caverns  in  the  world,  Dinant  is  a  capital  centre  lor 
■siting  in  the  forest  district  of  the  Ardennes,  anil  for  man) 
■farming  excursions.  The  return  to  Brussels  is  via  N'amur. 
Cenappc,  the  historic  field  of  Waterloo,  and  the  Bois  de 
S,  ijgnes. 

Ibis  tour  offers  a  combination  of  scenic  beauty  and  his- 
toric interest   which  should  make  a  verv    wide  ap] 

Apart  from  the  Convention  at  Ostend,  Rotarians  can 
book  to  any  part  of  the  world,  through  I 'can  &  Daw 
organization,  who  charge  nothing  for  their  services,  i-suing 
tickets  at  the  same  fares  as  those  charged  by  the  com] 
and  reserving  accommodations  at  the  same  rates  as  those 
charged  by  the  hotel  proprietors.  But  in  addition  to  this, 
travellers  can  always  obtain  free  information  and  free  ad- 
vice in  "World  Travel." 


A  Poor  Substitute 

The  fellow  who  indulges  in  hot  air  usual 
Boston   Transcript. 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 


583  Post  Strbbt 
In  Vircinia  Hotel 


Parisian  Dyeing  and  Cleaning 


Sam  Funcisc* 
Phone  Franklin  2510 


J.  SPAULDING  &  CO. 

Established  1804 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

353  TEHAMA   STREET,  SAN  FRANCISCO 
Phone  Dougl&a  3084 


s  steam.— 


SPECIAL  MIXED 

GLADIOLUS  BULBS 

$3.00  per  100 

S.  F.  SEED  and  BULB  CO. 

147  Fifth  Street,  San  Francisco 
Phone  Sutter  4494 


Escorted  and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 


ESTABLISHED    1»71 


ERNEST  F.  RIXON,  general  cAgtttt 

544  Market  Street,  San  Francisco,  Cal. 
Telephone  Sutter  2342 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  29,  1927 


ACCORDING  to  the  report  of  General  Manager  W.  K. 
Etter  of  the  Santa  Fe.  that  company  will  expend  for  gen- 
eral improvements  in  1927.  approximately  $67,000,000.  Of 
this  sum  $27,500,000  will  he  set  aside  for  general  additions  and 
betterments,  including  60  new  locomotives.  Initial  equipment 
purchases  will  consist  of  3.200  new  freight  cars.  58  passenger 
cars  and  3  gas  electric  cars,  the  latter  for  branch  line  operation. 


— The  San  Francisco  Stock  and  Fond  Exchange  is  now 
second  only  to  that  of  New  York  in  the  volume  of  business. 
••Finance  and  Trade"  says:  "The  fact  is  that  the  buyer  and 
seller  of  securities  can  handle  his  business  through  any  one  of 
the  San  Francisco  brokerage  houses  or  bond  houses  that  main- 
tain brokerage  department  more  promptly  than  by  direct  wire 
to  New  York  and  enjoy  better  facilities  and  more  individual 
attention  than  if  he  were  in  New'  York  itself.  ' 


— The  Board  of  Directors  of  the  Pacific  Telephone  and  Tele- 
graph Company  have  voted  to  increase  the  capital  stock  of  the 
company  from'?13?,000.000  to  8185.000,000,  through  the  issu- 
ance of  additional  common  stock  at  par. 

*  *     * 

— That  there  is  a  general  tendency  to  reduce  accidents  in 
industrial  employment  appears  from  the  report  of  the  U.  S. 
Department  of  Commerce  on  the  very  dangerous  occupation  of 
quarrying.  The  death  rate  was  a  little  higher  than  last  year, 
which  is  a  purely  accidental  circumstance,  but  the  injury  rate 
was  markedly  less  and  shows  a  better  control  of  men  and 
material. 

— Five  new  companies  have  been  granted  permits  to  sell 
stock  by  the  Corporation  Commissioner.  Two  of  the  companies 
are  located  in  the  Ventura  fields  and  a  third  is  located  in  the 
Huntington  Beach  field.  The  other  two  are  organized  t"  en- 
gage in  the  general  oil  business. 

— Of  the  key  industries  the  steel  industry  has  made  a  good 
record  in  1926.  Production  set  a  new-  record,  probably  in  excess 
of  47.000  tons,  according  to  the  estimates  .if  the  National  City 
P,ank  of  New  York.  1  ne  year  closed  without  accumulations  of 
stocks,  which  would  appear  to  imply  that  there  will  he  a  steady 
demand  during  the  present  year. 

*  *     * 

— Competition  i--  getting  keener  in  the  automobile  industry. 
There  is  no  evidence  of  any  real  -lump,  however,  for  the  com- 
panies that  have  shown  their  ability  to  gauge  what  the  public 
wants  in  the  matter  of  a  car  there  is  no  doubt  that  success  is 
waiting.  All  the  same,  there  will  lie  more  than  one  concern 
which  will  find  this  year  the  critical,  if  not  the  tragical,  time  of 
its  history. 

*  *      * 

—It  is  stated  that  the  McFadden  Hill,  which  seeks  to  enable 
national  banks  to  compete  on  a  more  equal  footing  with  state- 
banks  by  modernizing  the  charter  powers  of  the  former  is 
essential  to  the  preservation  of  the  Federal  Reserve  System 
which  system  is  now  considered  to  he  the  verj  basis  id"  our 
prosperity. 

*  *     * 

— W.  C.  Tesche,  speaking  to  the  Commonwealth  (  lul,  lately 
pointed  out  that  there  are  135  instructors  in  agriculture  in  this 
State,  growing  from  a  director  and  one  assistant  in  twelve 
years.    1  he  cost  of  the  service  has  grown  to  $900,000  a  year 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,  1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund     over     $565  000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

1'ARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

11AICHT  STREET  BRANCH Hnreht  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4J  0  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:   TORONTO,  CANADA 
Paid  Up  Cnpitnl  $20,000,000  $20,000,000  Renerve  Fund 

All  Kinds  of  COMMERCIAL,  BANKING  Transacted 
STERLING  EXCHANGE  Bought,  FOREIGN  and  DOMESTIC 
CREDITS  Issued.  CANADIAN  COLLECTIONS  effected  promptly 
and  at  REASONABLE  RATES.  OVER  550  BRANCHES  THRU- 
OUT  CANADA,  and  at  LONDON,  ENG.;  NEW  YORK;  PORT- 
LAND,    ORE.:     SEATTLE.     WASH.;     MEXICO     CITY-,     MEXICO. 

San  Francisco  Ofllce:  450  California  Street 
BRUCE  HEATHCOTE  W.  J.  COVLTHaRD 

Mannger  AsHt.  Manager 


Compensation,    General    Liability,   Plate    Glass,    Accident    and 
Health,   Fidelity  and   Surety,   Burglary,   Automobile   Insurance 


Branch  Office  Pacific  Coast  Department 

Walter  W.  Derr,  Manager 

105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  &  Steel  Co.  of  California 

Manufacturer!  of 

RIVETED     STEEL     PIPE,    TANKS,     CULVERTS,     PENSTOCKS, 

FLUMES,  GASHOLDERS,  SMOKESTACKS,  ETC. 


San  Frniicl.se.>,  Calif. 
444  Market  Street 


Los  Angjeles,  Calif. 
5717  Santa  Fe  Avenue 


THE  HOMER  SYSTEM 

ACCOUNTANTS  -  AUDITORS  -  COLLECTORS 

Supervision  of  C.  P.  A. 
Excellent  Legal  Connections 

Financial  Statements,  Balance  Sheets,  Tax  Reports,  Book- 
keeping Systems;  Bonded  collectors  of  Bad,  Doubtful,  Slow 
Accounts ;  Notes  Vigorously  Prosecuted. 

DeYounc  Building,  San  Francisco,  Calif. 
Phone  Garfield  2024 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE   BROKER 
208    Crocker   Bnlldine    (Opposite    Palace    Hotel).    Sun    FrnnrUco 


Phone  Kearny  391 


January  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


HAVE  WE  NO  TENEMENTS? 
By  Eleanore  F.  Ross 

More-  time  than  1  can  remember,  people  Erom  large  East- 
ern  cities  have  remarked  to  me,  after  describing  conditions 
of  poverty  in  their  own  towns.  "But,  of  course,  you  have  no 
tenements  in  San  Francisco!"  and  I,  like  numerous  other 
proud  natives,  accepted  this  statement  as  a  fact. 

Rather  recently,  a  friend  and  I,  always  lured  by  the  fascin- 
ation of  Meiggs  Wharf,  wandered  down  through  "Little 
Italy"  towards  North  Point  street,  and  came  upon  that 
ftmble-down  rookery  called  the  "Cuneo  Flats."  f  had  heard 
if  them  before;  a  settlement  worker  had  given  me  vivid 
stories  of  the  sordidness,  the  grime,  the  poverty  stricken 
;onditions  of  its  tenants;  whole  families  crowded  together 
in  one  room  ;  babies  being  born  while  their  sisters  and 
Bothers  looked  curiously  on  ;  drunken  fathers  snoring  near 
jy ;  all  the  disgusting-  annals  of  the  very  poor. 

We  looked  up  at  the  grim  walls  of  this  old  brown  ram- 
shackle, and  tried  to  picture  the  dramas  taking  place  within. 
Dn  one  of  the  narrow  porches,  an  Italian  girl  stood,  un- 
cempt,  black  hair  blowing  in  the  wind,  black  eyes  looking 
Dver  our  heads  to  some  unsolved,  un-wanted  future.  She 
night  have  posed  for  the  statue  of  Tragedv. 

"To  think  that  children  must  grow  up  in  that  place!"  My 
iriend  said,  after  an  eloquent  silence. 

Last  Sunday  night  this  block,  bounded  by  North  Point, 
Leavenworth  and  Bay  streets,  caught  fire,  and  two  fisher- 
Men  were  burned  to  death.  The  flats  house  more-  than  500 
Italians,  and  scores  of  women  and  children  were  rescued  by 
leroic  efforts. 

It  is  a  structure  that  was  condemned  ten  years  ago. 

At  that  time,  Fire  Chief  Thomas  Murphy  made  a  recom- 
mendation to  the  Board  of  Works  for  the  abolition  of  this 
nenace,  but  it  was  not  acted  upon. 

"The  building  is  of  flimsy  construction."  says  Chief  Mur- 
jhy,  "with  narrow  stairways  and  halls,  through  which  two 
jeople  cannot  pass  together.  When  it  was  last  surveyed  it 
<vas  found  that  the  ages  of  the  people  living  in  it  ranged 
'mm  ten  days  to  ninety  years,  which  means  that  in  the  event 
if  fire  there  must  he  dozens  at  the  mercy  of  the  flames, 
lowerlcss  to  assist  themselves. 

"Unless  the  newspapers  conduct  a  campaign  to  have 
hesc  and  similar  tenements  removed,  it  will  he  simply  a 
natter  of  reverting  to  the  old  routine,  in  this  case — the 
buildings  will  he  repaired,  families  will  crowd  into  them 
gain  and  they  will  continue  to  he  a  menace  to  the  safet) 
•>{  hundreds  of  people." 

This  is  an  existing  evil  that  is  not  only  up  to  the  press 
■  abolish,  but  up  to  different  organi;  ations,  clubs,  churches. 
wealthy  citizens  or  our  "fair  city"  i"  investigate  and  de- 
-trov.  whenever  possible. 

Front  pages  of  the  daily  papers  are  given  over,  for  months 
it  a  time,  to  scandalous  drivel  regarding  publicity-crazed 
fcrsons  like  Aimee  McPherson,  "Teaches"  Browning  and 
ler  mate.  After  the  first  flare  up  of  a  tragedy  such  as  the 
.'unco  Flats  tire,  public  interest  dies  down,  like  the 
tself.  and  the  affair  is  forgotten  until  a  similar  one  occurs. 

\\  Inn  will  the  world  come  to  the  conclusion  that  the  lives 
if  its  poor  arc  of  more  importance  than  the  amorous  inti- 
macies of  crazy  evangelists,  or  the  marital  immoralities  of 
lo.ldering  old  men  and  their  "child-wives?" 


Price  of  Patriotism 
Mayme   (on  crowded   trolley-car) — "Wotcha  got   in  that 

Hckage,  Sadie?" 
Sadie     "<  me  o'   them    portable   radios." 
Mayme     "Chee!     If  you  can  tune  in  'The  Stai 

tanner'  mebbe  we  can  git  a  scat." — Life. 


Prominent  Attorney  Passes 

Edward  !•'.  Moran,  for  twenty  years  an  active  figure  in 
San  Francisco's  legal  and  commercial  circles,  passed  away 
at  his  home  in  Grove  street  last  week. 

Moran  was  formerly  president  of  the  tied  Service  Com 
mission  and  Spent  several  years  in  the  newspaper  business, 
lie  edited  the  San  Francisco  News  Letter  for  quite  a  period 
m  the  early  nineties,  and  was  a  writer  of  force  ami  versatil- 
ity. He  was  a  member  of  many  clubs,  including  the  (  llym- 
pic,  Press,  Elks,  Metropolitan  and  Native  Soils.  One  or 
Ramsay,  Assistant  Public  Defender,  and  three  sisters, 
Dorothy,  Mary  and  Angela  Moran,  survive. 


Tickling  Teacher's  Ear 

Teacher — "Willie,  can  you  name  a  city  in  Alaska?" 

Willie — "No'  m'm." 

"Correct." — Christian   Science   Monitor. 


Books  that  are  reviewed  in  the   News  Letter  can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 
239  Post  Street  San  Francisco,  Calif. 


MADE  TO  ORDER  ONLY 

T/hos£Keat  Sh1rts  'JhosEKencf 

%W?  "SSrK.  ^HM^ 

Large  Assortment  of  Imported  Fabrics 


25  Kearny  Street 


Phone  Keauny  3714 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel— 771  to  777  Valencia  Street.  Bet.  18th  and   19th  SU.. 

San  Francisco.    Phone  Market  64 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  29,  1027 


AUTOMATIC  SHUT-OFF  SWITCH 

For  Direction  Signals 

(Patented  April  6,  1925.   Other  Patents  Pending) 


LOU   W.  SARTOR,  Prop. 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We  Carry  All  Popular  Brands  Eastern  and  Western  Oils 

New  Method  Washing  and  Polishing 

Equipped  With  Latest  Type  Hydraulic  Lifts 

Oiling  and  Greasing — Battery  Service 

AT  CALPET  GAS    STATION 
PuMt  and  Franklin  Streets  Son  Francisco,  Cal 


Direction  signals  that  show  whether  the  driver  intends 
to  turn  to  the  right  or  left  are  necessary  in  some  states. 
California  law  requires  their  use  when  the  window  on  the 
driver's  side  is  closed,  when  the  hand  and  arm  signal  is 
obstructed  by  load  or  body  of  the  automobile,  and  on  all 
cars  with  right-hand  drive. 

Installation  of  any  direction  signal  adds  greatly  to  the 
comfort  of  closed  car  operation,  as  the  window  may  be  left 
closed  in  all  kinds  of  weather — on  rainy  or  foggy  nights,  or 
during  the  cold  season. 

Such  signals  have  not  yet  become  popular  because  of  the 
cumbersome  controls  that  have  been  offered.  To  be  effec- 
tive, the  contact  between  the  driver  and  the  signal  must  be 
simple  and  effective  in  operation. 

The  Direction  Switch  shown  in  the  photograph  shuts  off 
after  a  turn  is  made.  It  is  designed  to  be  used  in  combina- 
tion with  any  direction  signal  to  indicate  right  and  left  turns. 

The  switch  box  is  installed  close  up  under  the  steering 
wheel  hub.  and  is  clamped  to  the  post  of  the  steering-  wheel 
on  the  right-hand  side.  A  convenient  hand  lever  is  moved 
in  the  direction  it  is  intended  to  turn,  before  the  turn  is 
made.  The  law  in  California  requires  that  the  signal  be 
shown  fifty  feet  before  the  turn  is  made.  After  the  turn  is 
completed,  the  automatic  device  shuts  the  switch  off.  bring- 
ing the  handle  back  to  neutral.  A  shut-off  arm  is  bolted  to 
the  hub  of  the  steering  wheel,  and  engages  with  a  finger 
that  extends  from  the  switch  box  when  the  handle  is  thrown 
into  left  or  right  position.  This  finger  is  clearly  visible  in 
the  picture,  which  shows  the  switch  in  the  position  for  a 
right-hand  turn. 

The  switch  box  is  die  cast  aluminum,  solidly  constructed. 
The  insulation  is  die  cast  bakelite,  and  the  contact  arms  are 
made  of  German  silver.  The  switch  is  built  of  the  best 
materials  obtainable,  and  carries  an  unqualified  guarantee 
on  materials  and  workmanship  for  one  year.  Test  switches 
have  been  operated  200.000  times  on  the  test  block,  which 
is  equivalent  to  ten  years'  life  on  the  automobile. 

The  Automatic  shut-off  switch  is  finished  complete  ready 
for  installation,  but  without  wiring,  which  is  usually  fur- 
nished with  the  signal.  Price  $4.00,  at  The  Safetv  House, 
Inc.,  1157  Post  St.,  San  Francisco. 


CHAS.  J.  EVANS 

PALACE  GARAGE 

Opposite  Palace  Hotel 
HAVE   YOUR  CARS   WASHED   AND    GREASED 

"THE  PALACE  WAY" 

Rates:  35o  per  day;  97.50  per  month 

PHONE  DOUGLAS  243 

Six  Floors  for  Service  and  Storage  of  Automobiles 


Graystone  130 

SHERWOOD 


Open  Day  avA  Night 

GARAGE 


Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 

St.  George  Garage,  410  Bush  St.        Monarch  Garage,  1361  Bush  St. 

Management  of  Wm.  Saunders 


TRUNKS  -  RACKS  -  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVE. 


THIRD     STREET      GARAGE 

Sterling  Anderson,  Mgr. 
Three  Blocks  from  S.  P.  Depot 
Cor.  Third  and  Folsom  Streets 

NEW  FIREPROOF  GARAGE 

Repairing,    Oiling,    Greasing,    Washing    and    Polishing 
Gasoline        :        Oils  Sundries 


1140   GEARY    ST. 


TEL.  GRAYSTONE  4200 


Metal  Work  Apper- 
taining to  Automo- 
biles—  Oxy-Acetylene 
Welding —  Dlack- 
smithlng. 


AUTO  FENDER  AND  RADIATOR  WORKS 


Scientific  Cleanliness  rules  at 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 


250  Twelfth  St.,  Sa\  Francisco 


'Phone  Market  916 


[anuary  29,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  Weller 

Director  of   Publicity 
Nntionnl  Automobile  <'liil> 


IN  THE  belief  that  good  roads  tend 
to  increase  industry  and  commerce 
ind  develop  a  better  understanding  bc- 
:ween  communities,  the  Republic  of 
Mexico  is  pursuing  a  strenuous  pro- 
Sam  of  highway  development  involv- 
ng  more  than  a  million  dollars  a 
nonth. 

President  Calles  lias  appointed  a  b'eil- 
:ral  Highway  Commission  and  the  first 
itep  in  road  finance  taken  by  this  body 
,vas  to  create  a  new  tax  on  gasoline  and 
tobacco  which  will  bring  in  twelve  mil- 
ion  pesos  per  year,  all  of  which  will 
ie  expended  on  highway  improvement, 

A  delegation  was  sent  by  Mexico  to 
he  Road  Show  of  the  American  Road 
Builders'  Association  and  foreign  en- 
gineers were  called  in  to  assist  the  na 
tire  executives  in  devising  ways  and 
mans  for  the  rapid  extension  of  the 
Mexican   Highway  system. 

A  general  plan  of  construction  was 
aid  out  and  machinery  including  gi  id 
irs,  tractors,  rollers,  trucks,  steam- 
shovels,  oil-tanks,  air-compressors,  etc. 
was  purchased.  The  roads  were  di- 
vided into  sections  of  approximately 
twenty  miles,  each  section  in  charge 
if  a  technical  staff.  Each  section  also 
had  its  own  construction  camp  and 
Work  begun  on  the  route  between  Mex- 
ico t'ltv  and  Puebla. 

This  road  is  about  one  hundred  miles 
in  length  with  forty  miles  through 
mountainous  country.  The  highest 
portion  of  the  road  was  ten  thousand 
feet  in  elevation.  Thousands  ^>i  work- 
men were  employed  at  a  standard  wage 
of  $1.5(1  per  day. 


The  entile  stretch  of  road  was  com- 
pleted last  Fall  and  it  now  ranks  as  one 
of  the  great  scenic  highways  of  the 
world.  (In  leaving  Mexico'  City  the 
road  crosses  Texcoco  Lake  and  follows 
a  splendid  boulevard  lined  with  tall 
trees  to  the  foot  id'  the  mountains.  The 
road  then  ascends  rapidly  with  panor- 
amic vistas  of  snow  capped  volcanic 
peaks,  the  great  valley  of  Mexico,  and 
the  quiet  silver  sheet  of  the  lake  below. 

From  the  summit  the  road  winds 
down  the  Llano  grade  to  the  Gulf  of 
Mexico  over  a  different  type  of  surface, 
offering  new  aspects  and  new  attrac- 
tions to  the  tourists.  The  road  passes 
through  quaint  native  villages  and 
great  farming  lands  and  ends  at  the  im- 
portant industrial  town  of  Puebla. 

Although  not  as  scenic  as  the  Puebla 
route,  the  highway  between  Mexico 
City  and  I'achuca  is  an  important  link 
of  the  federal  system  as  it  connects  the 
capital    with   the   mining  districts. 

These  two  roads,  the  first  of  Mexico's 
new  highway  program  under  President 
Calles,  were  opened  to  traffic  last  fall 
and  the  effect  has  already  been  noticed 
in  an  increase  of  motor  travel.  The 
gasoline  tax  brought  in  an  increased 
revenue  of  twenty-live  per  cent  im- 
mediately following  the  opening  of 
these   two   links. 


Santa  Cruz  good  road  enthusiasts  are 
expressing  satisfaction  at  the  news  that 
the  Slate  Highway  commission  has 
recommended  the  abolition  of  the  Sar- 
geant  railroad  crossing  and  the  further 
grading  and  paving  of  the  Pacheco 
Pass  road  east  of  Gilroy.  This  will 
greatly  increase  travel  to  Santa  Cruz 
over  the  Pacheco  Pass  route  from  Mo- 
desto, Madera,  Merced  Fresno,  Bakers- 
field,  and  all  valley  points. 

*  *      * 

(  Ine  of  the  worst  turns  on  the  road 
which  connects  Santa  Cruz,  with  the 
Big  Basin  highway,  between  Felton 
and  Ben  Lomond,  will  be  removed 
upon  completion  of  the  new  bridge  now 
under  construction  al  Brackriey.  The 
bridge  will  be  completed  early  in  Feb- 
ruary   according  to  latest    reports. 

*  *      * 

(her  one  thousand  American  Legion 
members  are  expected  to  participate  in 
the  first  annual  "pilgrimage"  of  the 
Hi  $  S  which  will  be  held  at  the  Ca-a  del 
Key.  Santa  Cruz.  April  30th  and  May 
1-t.  accroding  to  recent  decision  of  the 
state  organization.  There  will  be  no 
business  sessions  at  this  gathering, 
which  will  be  devoted  entirely  to  fun. 
An  illuminated  parade,  barbecue,  dance, 
beach  sporl  program,  swimming  meet, 
golf  and  tennis  tournament  and  fish- 
ing expeditions  are  planned  for  the  en- 
tertainment of  the  visiting  legionnaires. 


ay  us  a  visit 

We  seek  consumers' 
counsel  and  advice.  Do  not 
hesitate  to  offer  sugges- 
tions for  the  improvement 
of  your  service.  Construc- 
tive criticism  helping  to 
make  Pacific  Service  a  pop- 
ular service  is  always  wel- 
come. 

PACIFIC  GAS  AND 
ELECTRIC  COMPANY 


"rACIFIC   SERVICE" 


Owned  -  Operated  -  Managed 
by  Californians 


GEO.  W.  CASWELL 

Sutter  6654  or  Oakland  1017 

Telephone  Direct 

1.SOO.OOO  cupa  were  served  at  the 

Pa  nam  11 -Pacific   International   Expoallla 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


January  29.  1922 


TNhaeme  PIONEER 

on  a  box  of  office 
stationery,  whe- 
ther it  be  type- 
writer paper  or 
manuscript  cov- 
er, means  com- 
plete satisfac- 
tion. There  is  a 
grade  for  every 
need.  Ask  your 
printer  or  sta- 
tioner to  show 
you  samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established  1S55 
41  First  Street,  San  Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES    REASONABLE 
TERMS    IF    DESIRED 

American  Writing  Machine  Co. 
506  Market  St. 

Phone  Douglas  649 


San  Francisco 
Laundry 

(A  Soft  Water  Laundry) 


1 


PHONES: 
San  Francisco — 
West  793 


Burlingame 

478 


Phone  Sutter  3278 

William  Herbst  &  Company 

{Formerly  with  Shreve  &  Company) 

CLOCKMAKERS  and  WATCHMAKERS 

CHIME,  ANTIQUE   AND   COMPLICATED   CLOCKS 

AND  WATCHES   A  SPECIALTY 

200  Post  Street  at  Grant  Avenue 

San  Francisco,  Calif. 

Call  and  Deliver  in  San  Francisco,  Alameda  and 
San  Mateo  Counties 


SAN    FRANCISCO    OFFICE:  PALO    ALTO    OFFICE: 

~iT.  818  EMERSON  St. 

Phone i 

Kearny  644-645 Palo  alto  315-j 

SAN    MATEO— PHONE    1254-J 

PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


PLEASURE'S  WAND 
(Continued  from  Page  14) 
Cameo 

Tom  Mix  starring  in  "Hard  Boiled" 
and  Mabel  Norrrtand,  the  heroine  in 
"Ragged)-  Rose"  form  the  double  bill 
features  to  lie  shown  on  the  screen  at 
the  popular  Cameo  theater  beginning 
Saturday  and  continuing  for  four  days. 

Both  pictures  provide  thrills  and  ex- 
citing romance  with  Tom  Mix.  in  his 
role  that  has  endeared  him  to  thou- 
sands of  motion-picture  fans. 

"Eagle  of  the  Sea,"  one  of  the  most 
spectacular  photoplays  of  cinema  pro- 
ductions will  be  shown  on  Wednesday 
running  for  three  days.  The  principals 
of  this  photoplay  are  Florence  Vidor 
and  Ricardo  Cortez.  With  the  show- 
ing of  the  feature  pictures  the  Cameo 
has  a  number  of  the  most  recent  news 
reels  and  several  comedy  films  to  aug- 
ment   their    attractive    programs. 


Mine.  Marie  de  Mare  Stein  will  speak 
on  "Artistic  and  Literary  J'aris  of  the 
Eighties,"  with  particular  emphasis  on 
Marie  Bashkirtseft,  in  the  Paul  Elder 
Gallery,  Saturday  afternoon,  January 
29th,  at  2:30  o'clock.  Always  "intellec- 
tually stimulating,  Mme.  de  Mare 
Stein's  reviews  of  French  literature -and 
social  and  historical  periods  are  of  fas- 
cinating interest  —  subtle  interpreta- 
tions delivered  with  rare  delicacy  anil 
charm.  She  is  a  Parisian,  educated  in 
Paris  and  Fontainebleau. 

A  exhibition  of  Oils  and  Water  Col- 
ors by  John  F.mmett  Gerrity  will  be 
shown  in  the  Paul  Elder  Gallery  for 
two  weeks,  beginning  Monday,  Jan- 
uary 24th.  Gerrity's  paintings  can  be 
said  to  be  a  development  of  western  art 
which  leans  toward  the  oriental  and 
which  many  believe  will  eventually  lie 
known  as  an  important  phase  of 
American  art. 

ASSESSMENT    1VOT1CE 
THE   MINERAL   DEVELOPMENT  COMPANY. 

location    of    principal    place    of    business.    San 
Francisco.    Calif. 

Notice  is  hereby  given  that  at  a  regular 
meeting  of  the  Directors  held  on  the  18th  day 
of  January.  1927,  an  assessment  of  one-hall 
cent  per  share  was  levied  upon  the  issued 
capital  stock  of  the  corporation  payable  im- 
mediately in  legal  money  of  the  United  Stales, 
to  the  Secretary,  at  the  office  of  the  company, 
Room  21",,  Monadnock  Building,  .San  Fran- 
cisco,  Calif. 

Any  stock  on  which  this  assessment  shall 
remain  unpaid  on  the  24th  day  of  February. 
1927  will  lie  delinquent  and  advertised  for 
sale  at  public  auction,  and  unless  payment 
is  made  before,  will  lie  sold  on  Thursday  the 
24th  day  of  March.  1927  to  pay  the  delinquent 
assessment,  together  with  costs  of  advertis- 
ing  and    expense   of  sale. 

M.  J.  SEEL,Y.  Secretary, 
245  Monadnock  Building, 
San    Francisco,    Calif. 

\  N  MAI,    MKETIXfi 
THE  JOSHUA   BENDY   IRON    WORKS 

The  regular  annual  meeting  of  the  stock- 
holders of  The  Joshua  Hendy  Iron  Works  will 
be  held  at  the  office  of  the  corporation,  No. 
7."i  Fremont  Street,  San  Francisco,  California, 
on  Tuesday,  the  8th  day  of  February,  1M27,  at 
the  hour  of  10  o'clock  a.  m.,  fur  the  purpose 
of  electing  a  Board  'if  Directors  to  Serve  lor 
the  ensuing  year,  and  the  transaction  of  such 
other  business  as  may  come  before  the  meet- 
ing. 

CHAS.  C.   GARDNER, 
r  „,  Secretary. 

Office:     75  Fremont  Street, 
San   Francisco,  California. 


N.    W.    CORNER 

POLK  and  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual  Attention  Given  to 

Each  Order 

Oince  and  Works  1625  Mission  St. 

Phone  Market  7813 
Branch  Oflice:  700  Sntter  Street 

(Hotel  Canterbury  Bldg.) 
Phone  Prospect  9845 

Work  Called  For  and  Delivered 


Max  Rosenthal 

Where  Good  Tailoring 
Costs  Less 

A  choice  selection  of  seasonable 
Woolens  suitable  for  Formal, 
Sport  and  Business  wear  is  now 
ready  for  your  early  considera- 
tion. 

527  Post  Street,  San  Francisco 
0pp.  olympic  club 


USED 


ADDING,  BOOKKEEPING, 

CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  -  SOLD 
RENTED 

GENERAL  ADDING   MACHINE 

EXCHANGE 

Phone  GarOeld  3852  504  Market  St. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 
GEARY  AND  MASUN 

Phone  Prospect  61 

«cREVUE^ 

Nightly 

THE  CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 
DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Moil  Di.linclive  Oriental  Show  Pl.ce 

Luncheon        Tea        Dinner        Supper 

50c,  73c,  S1.00      33c.  50c,  75c     tl.00.Sl.50         a  la  Carl. 
Dancing  7:00  p.  m.  to  1:00  a.  m, 

363  Sutler  Street,  Telephone  Douglas  3974 

special  parties  arranged 

headquarters  for  theatrical  people 

Hattie  Mooseb  Minnie  C.  Moose* 


£teanors 


145  Powell  Street 
San  Francisco 


A  quiet,  home-like  place,  where  the 
service  is  dainty  and  the  prices 
reasonable.  Every  day:  Breakfast. 
Luncheon,  Afternoon  Tea,  Dinner. 
Sundays:  Dinner. 


Caroline  Jones 

Luncheon  is  served  from  11  :30  to  2:30 

and  tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners. 

334  Sutter  St.  Douclas  7118 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50— Also  a  la  Carte 

fntTroom!!'  tnrt  1}   \  m'   '2  2   p'  m-    <a  la  c«rte>-    Private  <Jln- 
'  '   for   banquets   and   partlea,   seatlne   76   to  100  people. 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell    and 
Larktn    Sti. 


Wr.kdaTi, 


Luncheon    _. 

(11  JO    to    2   p.   in   I 
Dinner.  Week    Day,    and  Sondayi .....  1.50 


BLANCO'S 

......$  .75 


Phone 
Gray  stone    8100 


No   Vi.ilor   Should  Leave  the  Cily  With- 
out   Dlttlng    in    the    Fine*!    Cafe 
in    America 


Our    Main    Dining    Room    it    open    afoin    on   Sundays. 


NOAH'S 
ARK 


Featuring     Southern     Cookine 
Open  From 
11  SO  a.  m.  to  2:00  p.  ra. 
5:S0    p.    m.    to    8:30    p.    m. 
Sundays     and     Holidays 
4:30    to    8:30    p.    m.    only 


l>.1  Third   Avenue,  SAN    MATEO 


CLOSED    EVERY'    MOXDAV 
Hnll   lllock   from    Hicrhvray 


HMni  Hoi  .« 


Uncle  Tom's  Cabin  1 

Restaurant 

OPEN  SKKI  A.   M.  TO   HOC  P.  M. 

t  \>t  KtM-srn  ct  i-ive 
Carl  Lbonhardt 

Formerly  of  Clden  i.xtf  P.rk  Ca*ino 


ICE  CREAMY\ 
CANDY 
PASTRY 


BREAKFAST 

f  POLK  £  CALIFORNIA  STS  LUNCHEON 
DINNER 


^ggg# 


LA  CASA  BIGIN 

■Ml   STOCKTON   STREET   ( lly  the  Tunnel  I 
Telephone   Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN   CUISINE 


EL  DORADO  HOTEL 

SONOMA,   CALIF. 

The  finest  meals  in  the 

VALLEY  OF  THE  MOON 


Rooms,    Clean    Linen,  Clean    Everything 
Ralei    Exrenlinnully    Reasonable 
Telephone    110 


AGUA  CALIENTE  SPRINGS 

Why?   It's  the  Water  and  the  Table. 

New  dance  hall.  Special  attractions.  Radio-active,  hot  sulphur  water 

cub  baths  and  swimming  pool.    Fireproof  hotel.   Write  for  booklet. 

T.  H.  CORCORAN,  Acua  Caliente,  Sonoma  Co.,  Calif. 

or  see  Peck-Judah 


^ALlEilN  1 IL   V  1L.L.A.  CARL  STEFFEN;  ,.R0P 

French  nnd  Italian  Dinners — Men  Is  at  All  Hours 

Modern  Rooms — Private  Cottages 

AGUA  CALIENTE 

4  Minutes  Walk  to  Fetters  Station,  Sonoma  County,  California 

Telephone  Sonoma  4F4 


MOUNTAIN   SPRINGS  WATER 

"Bottled    at    the   Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    Clara    Street  -Garfield    HU 


Dr.  B.  Franklin  Pearce 

PYORRHEA  SPECIALIST 

Hours:  9-12,  1-5 
980-82  Flood  Building.  Powell  and  Market  Sts,  San  Francuco    t 
Phone  Garfield  5394 


FEW  PEOPLE  TAKE  PROPER  CARE  OF 
THEIR  TEETH 

Some    think    that    n    \icnntui    hru-ii  inc    once    or    t  it  ice    a    day    la 

takine   very   good   care  of   them.     Brushing;   iff  only  a  part   of    (hr 

process.     Many    (h  in « -    can    happen    to   your   teeth    which    only   a 

compel ent   dentbtt   can  tnke  care  of.     Have  your  teeth   examined. 

They  may  not   be  an   nound   as  you   Imagine.    A   toothache  tneana 

I      trouble;    do   not  trait   for    (he    nche.     Watch    yoor  teeth   and    cimu, 

•      There    are    sum     troubles    that    will     dentroy     teeth    faater     than 

J      decay.    Are  your  teeth  wore?    Do  your  pmi  bleed f    Call  In  today 

J      and    talk    It   over.     It    «  111    co«t    nothing.     My    nerve  blocking   nya- 

'      tent  blocka  oil"  all  nervem  and  pain.    It  will   plenwe  you. 

DR.  W.  W.  HOAGLAND 

"THAT  CAREFUL   DENTIST" 
908  Market  Street  (at  Powell  and  Eddy),  San  Francisco,  Calif,    j 

Plum.-  Garfield  MS 
SPECIALISTS  —  Extraction!.:     troirn.:     SeM     CleulmS     Brldce.:      J 


Porcelain  Work  and  Itoofle**  Plates 


I 


REMOVABLE  CARRIER 

Can  be  left  at  home  when  not  in  use.     Built  to  carry  a  half  ton  if  necessary.     Made  of  cold  rolled  steel. 

Heavily  nickel  plated.   Priced  from  $25  to  $45  complete  with  reargards. 
Specially  Distributors  for 

BIFLEX  AND  HALLADAY  BUMPERS  AND  REARGARDS 

RHAMSHORN  REPLACEMENT  HEADLAMPS 

TRIPLELITE  RADIATOR  CAPS  AND  ORNAMENTS 

BROWN  REFLECTORS  CLOSED  CAR  WINGS 

FYRAC  SPOTLIGHT  STOP  SIGNALS 

AUTO  REELITE  MIRRORS 

SPHINX  GAS  RESERVE  SMOKE  SETS 

THE  SAFETY  HOUSE,  Inc. 

"Automobile  Safety  Essentials" 

1157  Post  St.,  near  Van  Ness  Ave.,  Phone  Graystone  120 


SAILTO  NEW  YORK 

See   MEXICO,   CENTRAL   AMERICA,   PANAMA   CANAL   and 
GAY  HAVANA,  en  route 


Sister  Ships: 
SS   VENEZUELA 
SS  COLOMBIA 
SS    ECUADOR 


Panama  Mail  Liners  Are  Specially  Built  /or  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail  liner  with 
leven   never-to-be-forgotten    visits   ashore    at   picturesque   and    historic    ports— Man- 
zanillo,    Mexico;    San    Jose    de    Guatemala;     La    Liberlnd,    Salvador;    Corinto, 
Nicaragua.     Two   days    in   the    Canal    Zone;  see  the  great  Panama    Canal:    visit   Balboa, 
Cristobal   and   historic  old    Panama. 

Every  cabin  on  a  Panama  Mail  liner  is  an  outside  one;  each  has  an  electric  fan, 
and  there  is  a  comfortable  lower  bed  for  every  passenger.  There  is  an  orchestra  for 
dancing;  deck  games  and  sports  and  salt  water  swimming  tank.  The  Panama  Mail  U 
world-famous   for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  S9  a  day  for  minimum  first-class  passage,  including  bed  and 
meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by  rati  (or  vice  versa)  for 
as  little  as  $.150.  (This  price  does  not  include  berth  and  meals  on  trains.)  Panama 
Mail  liners  leave  San  Francisco  and  New  York  approximately  every  21  days  Next 
sailings  from  San  Francisco:  SS  COLOMBIA.  February  V) ;  SS  VENEZUELA 
March  12.  From  Los  Angeles  two  days  later.  Westward  from  New  York-  SS 
VENEZUELA,   February  5:   SS    ECUADOR,    February   26. 

For   illustrated  booklets  and  further  details  ask  any  steamship 
or  ticket   agent  or  write  to 


PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRINC  STREET  2  PINE  STREET  10   HANOVER  SQUARE 

LOS  ANGELES         SAN   FRANCISCO  NEW  YORK 


'A  Six-pointer" 


"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 

Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A   delight  to   every  sense — taste,   sight  and 
bouquet. 

Packed  by 

NAPA  SODA  COMPANY 


L 


Phone  Market  117 


San  Francisco,  Calif. 


KAUIU  FKUGKAMS.rOKNfcXl  WEEK,  IN  1  HIS  ISSUE 


■■■■ 


£5.00  PER  YEAR 


PRICE  10  CENTS 


SAN  FRANCISCO 


Saturday  February  5,  1927 


LOS  ANGELES 


S  Will'!.  KAHN 
Executive  I  'ice-President 


The  present  fleet  of  the  Golden  Gate 
Ferry  Company,  operating  between  San 
Francisco  and  Sausalito. 

On  Wednesday,  Feb.  2nd.  the  Golden 
Gate  Jerry  Company  launched  their  new 
electrically  driven  ferry  boat,  "Golden 
Bear."  which  trill  ply  between  San  Fran- 
cisco and  Berkeley,  beginning  in  June. 

Details  of  launching  will  be  found  on 
Page  21. 


Established  July  20,  1856 


SAN  "igplSCo 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast  ;  ^ 

Fit.    San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.    Published  by  Frederick  Marriott, 

(r..   from    1SS4   to   1S25.     Is   now   printed   and  published   weekly   by   Frederick    Alfred    Marriott,    26S    Market    Street,    San    Francisco,    California. 

relephone  Kearny  S357.    Entered  at  .San  Francisco.  California,  Postoffice  as  second-class  matter.    London  Office:  Street  &  Co.,  30  Cornhill,  E.  C., 

London,   England.    Subscription    Rates    (including   postage),    one  year,  $5.00.    Foreign,  one  year,  $6.00.    Canada,   one  year,  $6.00. 


v'ol.  CIX 


SAN  FRANCISCO,  CALIF.,  FEBRUARY  5,  1927 


No.  6 


FAIR   PLAY 

By  ELEANORE  F.  ROSS 


AMERICA,  so  it  would  seem  to  a  "100  per  cent  Ameri- 
an."  has  always  stood  for  fair  play,  internationally, 
wwever  provincial  we  may  be,  in  our  dealings  with  our 
)wn  people.  Especially  have  we  shown  a  breadth  of  vision, 
i  tolerance,  a  generosity  in  the  great  question  of  War. 

It  would  seem  that  the  national  spirit  of  the  United  States 
s  one  which  deplores  war;  which  exercises  patience  and 
:ries  to  arbitrate  until  it  is  literally  forced  into  War.  Not 
hat  pride  and  patriotism  are  ever  lacking  in  the  make-up 
)f  the  Nation;  not  that  resentment  of  interference  plays  no 
lart  in  our  character;  but  America  strives,  first  of  all.  to  be 
just,  to  weigh  and  consider  all  sides  of  an  international  ques- 
:ion,  before  she  embroils  herself  in  that  last  resort  of  a  still 
larbarous  world, — War! 

Nations  have  an  individuality  that  may  be  modified. 
Ranged  slightly,  almost  imperceptibly,  as  centuries  roll 
Bound;  time  mellows  crudeness;  experience  soitcns  intol- 
erance; immigration  brings  new  conditions;  but  the  poly- 
glot which  constitutes  America,  and  which  is  continually 
Deing  stirred  up  and  added  to,  by  foreign  ingredients,  re- 
rains,  through  all  sorts  of  adverse  conditions,  that  distinc- 
:ivc  trait  which  characterized  the  founders  of  our  great. 
:ountr\ , — Fair  Play. 

It  was  adherence  to  this  dominant  principle  which  drove 
.is  ultimately  into  the  great  World  War  against  a  country 
toward  which,  primarily,  we  had  no  ill  feeling.  Even  the 
most  prejudiced  reasoning  in  the  world,  can  hardly  show 
what  connection  the  national  policy  of  the  United  State-  ol 
America  had  with  the  assassination  of  an  archduke  of 
Austria. 

But  sparks  ignite  and  grow  into  monstrous  holocausts. 
Hid  when  eventually,  America  realized  that  the  devilish  war 
machine  of  German)  was  grinding  down  like  a  juggernaut 
the  helpless  nations  under  its  iron  heel;  was  destroying 
,-i\  ilization  itself,  our  country  came  forward  with  its  men 
Kd  millions  to  carry  out  the  doctrine  by  which  it  has  lived. 

There   are   people   who  argue   that    we   went   int.'  the  war 
lor  selfish   purposes,  ami   when   asked   what   those   pur] 
■ere,  the)   repiy;  "To  make  a  few    more  millionaires  in  the 
United   Slates." 

The  old  saying  that  "It  is  an  ill  wind  that  bloweth  no  one 
good."  max-  be  applied  to  even  such  hideous  cataclysi 
war.  but  the  few  men  who  profited  by  our  entry  into  the 
laughter  are  a  mere  bagatelle  compared  to  the  millions  who 
pffered  thereby;  the)  do  not  stack  up  strongly  enough  to 
fcng  an  argument  upon,  and  can  be  classed  as  incidental 
rather  than  instrumental  in  the  general  scheme  of  thi 

The  fact  remains  that  we  went  into  the  war  with  no 
Bought  of  gain,  either  in  money,  territory,  power  or  vain- 
■ory:  that  we  gave  our  men.  our  manufactories,  our  ships, 
our  earnings,  to  succor  Europe,  and  for  that  sacrifice  every 


man  and  woman  in  America  has  been  taxed  and  is  being 
taxed  today. 

Waiving  .all  sentiment,  all  biased  arguments  regarding 
our  reason  for  this  sacrifice  on  the  part  of  America,  we  find 
ourselves  face  to  face  with  problems  created  by  that  welcher 
of  the  allies, — France  ! 

If  we  were  a  country  of  100  per  cent  Americans,  such  a 
problem  as  France's  non-payment  of  our  loan  might  be  set- 
tled speedily;  hut  we  are  a  nation  of  "pro's"  and  there  is 
ever  an  influential  foreign  element  to  be  contended  with. 

Some  of  these  "pro's"  have  dragged  up  the  falsehood  that 
we  never  repaid  the  advances  France  made  up  during  the 
Revolutionary  War. 

"A  Sketch  of  the  Finances  of  the  United  States,"  written 
in  1796  by  Albert  Gallatin,  Secretary  of  the  Treasury,  1801- 
1814,  give's  the  following  information  : 

"(  In  December  31.  17X9,  our  debt  to  France,  including  ac- 
cumulated interest  amounted  to  $7,895,300.33.  Our  pay- 
ments of  interest  and  principal  from  17(K)  to  1795  amounted 
to  $7,151,896.53.  On  January  1.  1796,  in  order  to  close  the 
account  of  the  funded  debt,  we  issued  to  France  $2,024,900 
worth  of  bonds,  all  of  which  we  paid  in  full,  with  interest. 
That  made  a  total  payment  to  France  of  $'U  76,796.53." 

We  were  a  small  country  in  those  days;  in  1791  we  num- 
bered only  3,231,000  population,  and  697,000  slaves.    Our 

country  was  just  organized,  we  were  poor  and  heavily 
taxed  ;  compelled  to  maintain  an  army  with  which  to  protect 
ourselves  against  the  Indians.  We  had  no  foreign  commerce 
to  speak  of  and  few  manufactures.  But  we  paid  France  in 
full. 

We  are  asking  France  to  pay  only  that  part  of  her  debt 
loaned  after  the  war. 

France's  wealth  today  is  at  least  fifty  billion  dollars;  she- 
ilas a  population  of  forty  million  people  at  home  and  sixty 
million  in  her  colonies. '  But  the  "pro's"  in  America  claim 
that  she  cannot  begin  repaying  her  debt  to  us  at  the  moder- 
ate rate  of  S.iO.OOO.'OOO  a  year. 

At  the  time  we  paid  France  we  had  no  resources  with 
which  to  meet  our  payments.  France,  today,  beside  all  her 
riches  and  great  foreign  commerce,  has  a  war  idemnity 
'  .crmany  over  twice  as  great  as  the  total  payments 
France  is  to  make  to  the  United  Mates  and  England  to- 
gether. 

How  can  the  most  prejudiced  of  "pro's"  find  any  similar- 
ween  our  situation  at  the  time  of  the  Revolutionary 
War  and  the  present  condition  of  France?  Between  France's 
pressure  upon  us  for  payment,  only  seven  months  after  our 
peace  treaty  was  signed  with  England,  and  the  leniency  we 
haw  displayed  since  the  Armistice?  Between  the  country 
that  welshes,  ami  the  country  that  stands,  fundamentally. 
for  Fair  Play? 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  5,  1927 


After  all,  we  are  largely  influenced  by  words. 
Big  Words  Something  comes  along  and  we  give  it  a 
name.  Thenceforward  we  are  bound  by  the 
Sound  of  that  name,  as  much  as  anything  else.  Political 
battles  occur  and  actual  wars  are  fought  with  nothing  be- 
hind them  more  than  the  sound  of  the  words.  We  need  only 
point  to  such  an  expression  as  "self  determination"  which 
was  the  dominating  American  term  of  the  Great  War,  and 
which  was  an  instrument  of  death  to  thousands  of  young 
Americans. 

Now,  a  new  term  is  coming  into  our  political  life,  one 
which  has  already  been  worn  threadbare  across  the  At- 
lantic, but  which  by  virtue  of  its  very  use  carries  with  it 
strange  significances.  That  is  the  word  "imperialism."  To 
call  a  government  "imperalistic"  is  the  crowning  term  of 
abuse,  upon  which  politicians  rely  to  make  an  impression 
which  their  mere  reasoning  could  never  effect. 

What  is  this  "imperialism,"  the  content  of  which  is  so 
terrifying  and  what  does  "imperialism"  mean  to  a  good 
American?  It  surely  does  not  mean  dictatorial  govern- 
mental powers,  for  those  are  aberrations  which  we  leave  the 
communists  and  Mussolini  to  play  with.  It  does  not  mean 
acquisition  of  foreign  territory,  for  there  is  no  such  desire 
on  the  part  of  any  group  in  this  country.  When  we  come 
down  to  actual  cases,  what  does  it  signify  to  an  American  ? 

It  means  no  more  than  the  right  of  an  American  citizen 
to  safely  invest  his  property  abroad,  if  he  so  wishes,  and  to 
enjoy  personal  safety  and  property  security  in  the  country 
which  he  has  chosen  as  the  field  of  his  investment.  Can  one 
ask  less  than  that?  As  the  President  says,  Americans  in 
China  have  the  right  to  protection  of  their  lives  and  prop- 
erty. Is  there  any  one  who  will  dispute  that  statement? 
Yet  that  is  all  that  "imperialism"  means. 


Just  now,  the  legislators  have  taken  a 
The  Full  Basket  recess  of  thirty  days  within  which  they 
are  to  consider  all  the  various  bills 
which  have  been  presented  to  the  legislature  to  be  enacted 
into  law  at  the  coming  talk-fest.  Therein  lies  a  piece  of  con- 
scious humbuggery.  It  is  intended  to  convey  the  impression 
that  the  legislators,  during  this  period,  will  carefully  study 
these  bills  and  report  to  their  own  intellects  and  consciences 
regarding  them. 

As  a  matter  of  fact,  they  will  do  nothing  of  the  sort.  (  >ne 
will  return  to  his  farm  and  another  to  his  merchandise,  and 
the  greater  number,  each  to  his  law  office,  there  to  seek 
counsel  from  the  people,  who  pull  his  particular  wires,  as 
to  how  he  shall  vote  on  the  measures  in  question.  Indeed, 
the  vast  majority  will  not  even  do  that.  They  will  await 
the  instructions  of  their  particular  overlords  as"  to  the  way 
in  which  they  shall  vote,  when  the  measure  comes  up.  As 
for  their  thinking, — one  need  only  to  read  the  list  of  meas- 
ures to  discover  how  far  remote  such  cerebral  activity  is 
from  the  possibilities  of  legislators  in  general. 

The  list  of  measures  is  appalling;  it  covers  every  element 
of  life  from  merely  social  behavior  to  legal  intricacies,  the 
like  of  which  could  not  be  understood  by  the  great  majority 
of  the  representatives;  nothing  is  too  large  and  nothing  is 
too  small.  One  legislator  dabbles  in  such  controversial  mat- 
ters as  the  relation  of  evolution  to  the  Pentateuch,  another 
puts  his  plea  in  for  some  niggling  regulation  of  automobile 
traffic. 

As  a  matter  of  fact,  there  is  an  enormous  waste  of  good 
paper  in  all  this  proposed  legislation.    We  are  prosperous; 


we  have  a  good  government.  The  business  of  the  legisla- 
ture is  to  keep  us  prosperous  and  free,  and  it  can  do  that 
best  by  doing  as  nearly  nothing  as  possible. 


Last  week  we  had  a  good  word 
A  Sagacious  Governor  for  the  Governor.  This  week  we 
have  another  good  word.  That  is 
quite  wonderful;  we  do  not  remember  praising  a  ( iovernor 
for  two  weeks  running.  If  this  keeps  up  we  shall  lose  all 
our  critical  faculty  and  become  merely  optimistic.  Last  week 
it  was  the  budget.  This  week  it  has  to  do  with  the  budget 
but  on  quite  other  grounds.  We  are  praising  the  (iovernor, 
because  he  shows  the  proper  appreciation  of  the  value  of 
education  to  the  State. 

If  we  were  to  answer  the  question  as  to  the  most  im- 
portant thing  in  the  State,  we  should  say  at  once — educa- 
tion. If  we  have  an  educated  community,  whatever  happens, 
we  can  meet  it.  It  is  true  that  just  now  our  education,  even 
in  the  lowest  branches,  is  not  what  it  should  be.  We  have 
an  illiteracy  which  places  us  far  below  the  mark  of  self- 
respect.  That  is  not  altogether  our  fault,  for  we  have  taken 
upon  ourselves  to  raise  a  certain  proportion  of  low  grade 
people  to  the  level  of  self-respecting  informed  citizens,  and 
that  is  no  childish  contract.  So,  it  is  with  great  pleasure  that 
we  note  the  effort  of  the  (iovernor  to  raise  the  educational 
opportunities  and  to  provide  better  chances  for  numbers  ot 
our  people  who  have  not  that  access  to  the  teacher  which 
is  for  the  best  interests  of  the  community. 

The  loss  of  Will  C.  Wood  to  the  Board  of  Education  is 
almost  irreparable.  To  change  the  schools  for  the  bank  does 
not  seem  to  us  a  step  upwards.  This  is  said  without  any 
criticism  to  Mr.  Wood,  who  has  placed  his  remarkable  abili- 
ties at  the  service  of  education  in  the  State  for  a  long  time 
for  most  inadequate  returns.  We  are  given  to  understand, 
however,  that  his  successor  is  well  qualified  and  will  give 
good  service. 

This  attention  to  the  educational  needs  of  the  State 
stamps  the  new  Governor  as  a  statesman. 


The  end  of  the  carpenters'  strike 
Stupidity  Vanquished  which  was  never  a  strike,  and  for 
the  most  part  was  a  mere  demon 
stration  of  vicious  hoodlumism,  is  a  triumph  of  the  forces 
of  good  order  and  marks  the  end  of  the  period  in  this  city 
during  which  ruffianism  was  intended  to  take  the  place  0| 
reasoning  and  good  feeling. 

Xow  the  strike  is  over  and  the  principle  that  a  man  has 
still  the  right,  independent  of  group  interference,  to  m-" 
his  labor  in  the  open  market,  has  been  fully  vindicated.  The 
American  plan,  which  is  nothing  more  than  the  recognition 
of  the  property  of  the  individual  in  his  own  labor-power,  is 
still  the  dominant  feature  of  San  Francisco  economic  life. 

But  now  that  the  strike  i-  over  and  there  is  a  feeling  that 
industrial  peace  will  prevail  for  many  years  in  this  com- 
munity, we  must  remember  that  this  is  a  shifting  world  and 
that  things  never  do  remain  the  same  for  long.  It  must  not 
be  imagined  that  with  the  advent  of  this  new  state  of  things! 
there  will  be  a  cessation  of  organization  on  the  part  of  laboi 
or  capital.  The  only  thing  that  has  been  determined,  is  thai 
brutality  shall  not  prevail  to  settle  questions  of  industril 
employment.  To  see  how  much  we  have  gained  by  this  de- 
cision one  has  only  to  go  {,,  Chicago.  We  have  stepped  fa! 
ahead  of  that  tempestuous  town. 

It  is  very  clear  that  labor  will  have  to  produce  leaders  J 
much  better  calibre  than  hitherto,  if  they  are  to  meet  the 
situation  in  terms  of  modern  life.  There  is  a  great  deficiency 
of  brains  in  labor  leadership  today  ;  such  a  deficiency  as  max 
be  termed  stupidity.  We  need  ability  on  both  side-  of  the 
controversy  if  we  are  to  progress  steadily  in  our  civic  dj 
veh  ipment. 


February  5,  1921 


THE  SAN   FRANCISCO  NEWS  EETTER 


We  are  proud  of  our  State  and  its  hi-- 
California  History     tory.    There   are    few    states   with    the 

background  of  poetry  and  romance 
which  we  possess  and  in  that  history  we  have  a  legacy  most 

precious,  one  that  can  be  transmitted  to  our  descendants, 
with  confidence  that  it  will  produce  those  splendid  results 
in  art  and  literature  which  proceed  only  from  ancestral  and 
traditional  legend. 

Yet.  this  State,  as  a  community,  has  shown  a  very  great 
indifference  to  its  own  history  and  has  failed  to  provide  any 
official  agency  for  collecting  historical  material,  so  that 
much  that  would  have  been  of  the  greatest  value  has  been 
lost  and  people  whose  knowledge  of  the  past  was  invaluable 
have  died  without  any  record  of  their  activities  in  the  earlier 
period  of  our  history. 

Now  there  are  two  bills  before  the  Legislature  for  the  for- 
mation of  a  State  Historical  Society  and  making-  provision 
for  its  support.  It  is  not  our  habit  to  encourage  state  activ- 
ity in  these  directions.  It  is  much  perferable  in  many  ways, 
that  private  societies  of  interested  people  should  take  this 
task  upon  their  own  shoulders.  Failing  the  existence  of  such 
a  group,  however,  the  State  should  take  up  the  matter,  since 
the  material  must  be  preserved  and  arranged  or  lost  for- 
ever.  This  would  be  intolerable. 

Most  of  the  Eastern  states  maintain  historial  societies  for 
the  purpose  of  saving  and  arranging  historical  documents 
and  they  have  also  private  societies  for  the  same  purpose. 
Professor  Bolton  of  the  University  of  California  has  done 
magnificent  work  in  preserving  and  collecting  material  on 
our  early  Spanish  history.  The  State  should  supplement  his 
efforts.  ' 


From  Brighter  Pens  than  Ours 


It  would  appear  as  if  this  government 
Our  Good  Example      were  going  to  set  a  good  example  in 

China  and  that,  owing  to  this  stand. 
we  seem  to  expect  that  the  period  of  spoliation  of  the 
Chinese  (in  which  we  have  no  part),  will  be  ended.  No  in- 
clination is  shown  on  the  part  of  i  iur  g<  i\  eminent,  to  acti \  civ 
take  part  in  any  warlike  measure  against  the  Chinese.  This 
statement   of  intention   has  had  a   very   marked   effect   upon 

the  British. 

<  )f  course,  we  have  no  concessions  in  China  for  which 
some  of  our  privileged  concessionaires  might  feel  inclined 
to  light.  (  >ur  only  object  is  the  presen  atioii  of  our  nationals 
from  attacks  upon  life  and  property.  Britain,  on  the  other 
hand,  has  many  concessions  which  have  been  taken  from 
the  Chinese  at  one  time  or  another,  either  as  war  settle- 
ments or  b)  clever  and  occasionally  selfish  diplomacy.  Now, 
however,  there  appears  to  he  a  tendency  on  the  part  ol   the 

British  to  put  themselves  on  a  parit)  with  ourselves  and, 
waiving  the  concessions  which  they  may  actually  surrender, 
to  make  the  question  simply  one  of  the  protection  ol  the 
property  of  their  na1  ii mals. 

But  the  whole  affair  is  filled  with  uncertainty.  It  rests 
primarily  upon  the  ability  of  the  t  antonesi  armies  to  defeat 
their  opponents  and  l>\  that  means  to  make  themselves  mas- 
ters of  China  There  is  little  doubt  that  if  China  actually  be- 
comes united,  owing  to  the  victor)  of  the  Cantonese  armies, 
the  entire  Chinese  problem  will  have  changed  and  the  bully- 
ing tone  heretofore  employed  towards  the  Chinese  will  have 
to  be  considerably  modified. 

This  country  can  play  a  splendid  and  humane  part  in  set- 
tling the  Chinese  question. 


Not  Facing  the  Music 

"I  don't  believe  you  love  me  any  more,"  sobbed  the  sheba. 

"Why  do  you  say  that,  dearie?"  asked  the  sheik  anxiously. 

"Well,  for  the  last  week  you've  left  every  night  before 
father  threatened  to  throw  you  out." — American  Legion 
Monthly. 

*  *     # 

Get  a  Hook 

A  little  girl  at  dinner  table  was  given  a  dish  of  noodles. 
The  mother  noticed  that  she  was  eating  nothing  but  the 
soup,  leaving  the  noodles.  She  asked  her  why  she  did  not 
eat  the  noodles,  too. 

Unconcernedly  she  answered,  "Can't  catch  'em." — Christ- 
ian Evangelist. 

jk        ^:        ^ 

Why  Uncle  Changed  His  Will 

"Uncle  Robert,  when  does  your  football  team  play?" 
"Football  team?     What  do  you  mean,  my  boy?" 
"Why,  I  heard  father  say  that  when  you  kicked  off  we'd 
be  able  to  afford  a  big  automobile." — Boston  Transcript. 

*  *     * 

She — 'Acs,  I'm  a  college  girl,  hut  I've  never  dated,  partied  or 
smoked  a  cigarette  yet." 

He — "That's  fine.    I  low  long  have  you  been  here?" 
"Three  hours." 

—  Boston  llean  Lot. 

*  *     * 

A  conductor  fears  no  one — he  tells  'em  all  where  to  get  off. 

— Ohio  State  Sun  Dial. 

*  *     * 

Drunk — "Shay,  where  does  Tom  Maloney  live?" 
Friend — "Why.  you're  Tom — old  boy." 
"Shore,  hut  when'  cl  es  he  live.'" 

— Carnegie  Puppet. 

*  *     * 

\  girl  i-  always  one  of  three  things:  hungry,  thirsty,  or  both. 

— Litt  Panther. 

*  *     * 

First  Student — "Good  Gosh!  they're  advertising  shoe  shines 
now    fm-  five  cents,  let'-  gel  one." 

Second  Student — "Aw.  they're  probably  no  good,  ami  be- 
sides 1'vegol  on  mj  roommate's  shoes." 

— Alabama  Rammer  Jammer. 

*  *    * 

Judge — "You    admit    that    you    ran    over    tin-    man.    drove 
around  the  block  and  ran  over  him  again'" 
Driver — "Yes,  your  honor." 
"What  have  you  to  say  in  your  defense?" 
"1  didn't  know    I  got  him  the  first  time.' 

— Steven-  Stone  Mill. 

*  *     * 

"Waiter — pleasll  brig  me  a  dish  pruncsli." 

"Stewed,  sir?" 

"Shut  your  mouth  and  get  the  prunesh." 

—  Illinois  Siren. 

*  *      * 

See  if  you  can  laugh  that  one  off."  said  the  fat  man's  wife 
as  -In-  wired  a  button  on  his  vest." — 1'enn  Punch  Bowl. 


Redw I    City's    new    electric    substation    i-    finished    at    a 

co-t  of  a  quarter  of  a  million,  hour  supply  line-  cuter  this 
station;  two  from  San  Francisco  and  two  from  Newark, 
the  latter  tying  in  with  the  great  hydro-electric  plants. 


The   East  is  coining  more  and  more  to  the   Pacific  ' 
and  the  Southwest  to  gt-t  talc  for  beauty  culture  and  marble 
to  decorate   its   sky   scrapers.     There  are  o\er  800  private 
properties   holding   commercial   minerals   in  Cali- 

fornia.  Utah,  Nevada.  Arizona  and  New   Mexico 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  5,  1927 


LE/ISURE'SW^ND 


OBEY   NO   \aJAND  BUI  PLEASURE'S 

Tom  Woore. 


Music  and  Motion  Pictures 

THAT  orchestrations  have  much 
to  do  with  the  standards  of  mo- 
tion picture  productions  is  most  con- 
vincingly brought  to  mind  this  past 
week  at  the  Curran  Theater,  where  the 
great  photoplay,  "What  Price  Glory," 
is  now  being  shown. 

Earl  Schwartz,  leader  of  the  Sym- 
phony Orchestra,  has  arranged  the  or- 
chestrations which  visualize  the  story, 
itself ;  while,  on  the  other  hand,  the 
musical  interpretations  are  so  placed 
and  so  played  that  they  seem  to  fairly 
melt  into  the  theme. 

The  Curran  orchestra  is  certainly  an 
indispensable  part  of  the  wonderful 
picture  now  being  screened  for  the  final 
week  at  the  Curran  Theater. 

ip       if       if 

War  Picture  Contains 
Poignant  Philosophy 

"Why  do  they  put  war  pictures  on 
the  screen  ?"  inquired  a  credulous  one, 
who,  unfortunately,  has  missed  "What 
Price  Glory?" 

"If  more  pictures  like  the  William 
Fox  production  were  screened  these 
days,  perhaps  there  would  be  clearer 
understanding  of*  the  utter  senseless- 
ness of  war,"  emphatically  declared  the 
knowing  one.  "What  good  do  war  pic- 
tures do?  Well,  read  the  significant 
sub-titles  written  by  Malcom  Stuart 
Boylan,  at  the  Curran  Theater  this 
week,  and  you  will  see  what  this  great 
America  needs  to  impart  fearlessly  and 
consistently,"  replied  Intelligence. 

"What  Price  Glory"  is  more  than  a 
motion  picture.  It  is  rare  philosophy 
seasoned  with  radiant  humor  and  un- 
mitigated Truth. 

No  one  can  afford  to  miss  it.  Re- 
member this  is  the  last  week,  begin- 
ning Monday,  February  7. 

if        if        * 

Wilkes 

"Castles  in  the  Air" — what  an  allur- 
ing title  for  an  operetta ! 

It  is  an  Edward  D.  Smith  production 
with  a  sparkling  company  of  lovely 
girls,  young  men  ;  youth  personified, 
and  a  lot  of  resplendent  song  hits. 
There  are  a  lot  of  dances  ;  and  we  just 
demand  dances  these  days,  all  of  which 
delight  the  eye. 

Tuneful  melodies  run  merrily  through 
"Castles  in  the  Air"  as  we  naturally 
would  expect  from  the  title  of  the  mu- 
sical comedy. 


By  Josephine  Young 

The  players  and  singers  include 
Guy  Kibbee  in  his  rule  of  the  butler; 
Milton  Pope,  playing  the  jester;  Mar- 
garet Bourne,  "Queen  Mother."  Fred 
Cowhick,  who  stages  the  dances  has  a 
lot  to  do  with  the  perpetual  round  of 
fun. 

Eva  Olivotti  is  a  charming  little  per- 
son who  sings  delightfully  and  "in 
tune."  Perry  Askam,  with  his  lyric 
barytone,  plays  opposite  the  heroine  of 
the  story.  The  comedian,  Ray  Ray- 
mond, never  misses  a  trick,  and  he  has 
many  a  new  one,  all  his  own.  Then 
there  is  the  fascinating  foreign  prima 
donna,  Marie  Wells;  Charles  Miller, 
David  Preston,  whom  we  all  like,  and 
Barney  Gilmore,  too. 

You'll  find  music,  frolic,  amusement 
of  high  degree  and  plenty  of  pep  at  the 
Wilkes  Theater  this  week  where  "Cas- 
tles in  the  Air"  remains  for  a  limited 
engagement. 

if        if        if 

Alcazar 

One  of  the  reasons  for  all  of  the 
Henry  Duffy  productions,  no  doubt,  is 
that  he  never  keeps  any  of  his  plays 
running  at  any  of  his  string  of  popular 
theaters  too  long.  After  we  have  had  a 
good  relish  and  we  like  the  play,  thor- 
oughly, presto,  Mr.  Duffy  provides  us 
another  play,  "just  as  good,  or  even 
better." 

So.  at  the  Alcazar  Theater  this  next 
week,  starting  Sunday  night,  there  will 
be  another  of  the  Duffy  fun  classics.  It 
is  called,  "If  I  Was'  Rich" — and  we 
know  the  ungrammatical  term  must 
provide  some  of  the  laughter.  As  usual, 
this  Alcazar  presentation  will  be  on  a 
par  with  that  in  New  York,  for  Henry 
Duffy  has  brought  a  number  of  players 
here  for  their  initial  San  Francisco  ap- 
pearances. 

^  Phil  Tead,  Helen  Keers  and  Olive 
Cooper  are  well  known  popular  Alcazar 
players;  and  among  some  of  the  other 
players  we  shall  see:  Westcott  Clarke, 
Eunice  Quedens,  William  Abram, 
Marie  Sorille.  Others  in  the  cast  in- 
clude Henry  Caubisens,  Frank  Darien, 
Dorothy  LaMar,  Leo  J.  Christal,  Gay 
Seabrook. 

"If  I  Was  Rich"  was  written  by 
William  Anthony  McGuire,  author  of 
any  number  of  successful  plays,  includ- 
ing ''Kid  Boots"  and  "Six-Cylinder 
Love,"  and  is  rated  as  one  of  the  clev- 
erest of  them  all. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 


Alcazar,  O'Farrell  nr.  Powell 

"If  I  Wns  Rich."  Htartlng  Sunday  nlKlit. 
Henry  DuIVy  players. 


Columbia,  70  Eddy 

"Loose  Ankles,"  \nney  Carroll,  Louis 
o.  Macloon  production. 

Curran,  Geary  nr.  Mason 

"What  Price  Glory."  Final  week.  Fox 
Production.  Victor  Me  La  glen,  Kdmutid 
Lowe,  Dolores  Del  Kio.  Twice  dally, 
2:30  mid  8:80  p.  m.  Sunday  matinee, 
4:40  p.  m.  I 

President,  McAllister  nr.  Market 

"The   Little  Spittlrc."  Henry    Duffy 
Comedy. 

Wilkes,  Geary  at  Mason 

"Cant lew  in  the  Air,"  musical  comedy. 


VAUDEVILLE 


Golden  Gate,  G.  G.  Ave.  and  Taylor 

*' ■  mi  ni:-  April,"  screen  lent  lire — Joseph 
St  hililkrant.  Ilessie  Love,  llryant  Wnsh< 
hum. 

Orpheum,  O'Farrell  and  Powell 

Trlxie  Frlgoiixn,  Fmil  Boreo,  ltussinii 
artist;  Vnl  and  Fruit-  Stnulon;  Orpheum 
Circuit  Dance  Itevuc.  Peter  Variant, 
"Pictures  in  the  Sand."  Judsou  Cole, 
moiloloKTiMt. 

Pantages  (New),  Market  at  Hyde 

"Cissie"     Loft  us,    I ui persona  tor.      Francis 
Renault,     "Slave     of     Fashion."      "Stage 
HadneMN,"       screen       showing        Virginia 
Vnlli. __ 

Union  Square,  O'Farrell  nr.  Powell 

Pauline  Frederick,  "JosnepynVi  Wife," 
beginning  Saturday,  with  live  new  vau- 
deville acts. 


Wigwam,  Mission  and  22nd 
Vaudeville -Pictures. 

ON  THE  SCREEN 

DOWN    TOWN 

California,  Market  at  4th 

"The  Gorilla  Hunt,"  showing  It  en  llur- 
hrldge,  hunter  of  wild  animnls  in 
Africa.  "The  Model  From  Paris,"  llert 
l.ytell,  Marcellne  Day,  Attllio  Lara  in 
and   California   Orchestra, 


Cameo,  Market  opp.  5th 


Harry  Carey  in  "Satan  Town,"  Sat.  to 
Wed.  Colored  Scenes  of  losemltc  Val- 
ley. "So's  ^  our  oih  Man,"  Wed.  to  Sat., 
Alice  Joyce  and  w.  c.  Fields. 


Casino,  Ellis  at  Mason 

Double  bill.  Sat..  Feb.  5.  "Why  <;irls  Go 
I  tack  Home."  "The  Transconl  inental 
Limited."  Double  bill,  Sun.,  Hon.,  Feb. 
ii  and  7.  "The  Wise  Guy"  mid  "The  Fly- 
lug   Mail."  

Granada,  Market  at  Jones 

George  ^  oung,  Cat  a  I  inn  swimmer.  In 
person.  "Xew  York,"  screen  feature, 
Iticardo  Cortex.  Fddie  Pcalmdy,  leader 
of  orchestra.     Five  performances  a   day, 

beginning  at   II   o'clock. 

St.  Francis,  Market  bet.  5th-6th 

"The  Fire  Brigade*1'  color  lllms.  Charles 
Hay.    Mny    McAvoy. 


February  5,  1927 


THE  SAN  FRANl  I  SCO  NEWS  LETTER 


Warfield,  Market  nr.  Taylor 

"Tile  Red  Mill."  >liirimi  Davirs,  Owen 
Moore.  Vaudeville  stage  numbers, 
W  biting  ami  Dart.  Unite  Wolf  leads  the 
orchestra 

Hl»  TOWN 


Alhambra  (New),  Polk  and  Green 

"Taxi-Taxi."  Sat.  anil  Son.,  Feb.  •"►  and 
<;.  Edward  Everett  Horlon,  Marian 
Nixon.  "The  Quarterback,"  Mon,  Toes., 
v.  ed„  Richard  lit*.  "The  Eagle  of  the 
Sen."  Tluirs.  and  Fri..  Feh.  10  and  11, 
Florence   Y'idor,   Ricarqo   Corte/.. 

Royal,  Polk  nr.  California 

Shirley  Mason,  "Sweet  Ro.sie  O'Grady." 
Sat.  Madge  Bellamy  and  Edmund  Lowe, 
"Lost  Paradise,"  Sun,  and   Mini. 

President 

Have  YOU  seen  "The  Little  Spit- 
lire"  at  the  President  Theater  on  Mc- 
Allister street  near  Market  and  Jones 
streets? 

If  you  haven't,  don't  miss  it — and  if 
your  relatives  come  to  town  and  want 
to  laugh — take  them  and  go  several 
times,  yourself. 

We  have  reviewed  it  many  times  in 
this  column  and  now  we  add  :  By  all 
means  see  the  Henry  Duffy  comedy  at 
the  President.  It  may  not  be  there 
much  longer. 

*  *     * 

Warfield 

"The  Red  Mill,"  a  picture  heralded 
for  a  long  time  in  motion  picture  circles 
is  this  week's  attraction  at  the  Warfield 
Theater  with  Marion  Davies  appearing 
in  the  heroine  role.  This  picture  was 
made  from  the  famous  stage  hit,  one  of 

the  Victor  Herbert  dramatic  plays. 

Grim  drama  and  light  comedy  whet 
their  influences  all  through  the  stor) 
with  some  colorful  thrills  to  put  your 
interest  mi  high  tension  and  add  zest 
to  the  plot.  Marion  Davies  is  demure 
and  sedate  in  this  picture  in  which  she 
wears  blue  petticoats,  wooden  shoes 
and  pigtails  amid  scenes  in  the  I. ami  of 
the   I  )\  kes. 

Vaudeville  headliners,  \\  biting  ami 
Burt,  will  lie  part  of  this  week's  War- 
field  stage  presentations  in  addition  to 
the  other  ideas  of  FancHon  and  Marco 
Rube  Wolf  and  the  Warfield  musicians 

provide  special  program  number-.. 

*  *      * 

Granada 
George  Young,  winner  of  the  $25,000 

\\  riglcy  prize  fur  swimming  the  lata- 
lina  Channel,  will  appear  in  person  at 
the  Granada  Theater  this  week,  com- 
mencing Saturday . 

\  big  glass  tank  has  been  built  mi 
the  stage  and  the  young  champion  will 

demonstrate  in  the  water,  some  of  the 
methods  which  won  for  him  fortune 
and  fame,  lame-  O'Bryne  is  the  Tor- 
onto boy's  manager  and  Charles  Levy 

ban. lie-  certain  of  his  business  affairs. 
Mr-.  Young,  the  hoy's  mother,  who 
gave  him  her  entire  savings  of  $135 
when  he  crossed  the  continent  to* Com- 
pete in  the  swimming  contest,  first  saw 
her  -on  here  in  San  Francisco,  after  his 

victi  in . 


The  screen  attraction  at  the  Granada 
will  be  "New  York,"  featuring  Ricardo 
Cortez,  Lois  Wilson,  Estelle  Taylor, 
Norman  Trevor  and  William  Powell, 

To  accommodate  the  crowds  there 
will  be  five  shows  a  day,  beginning-  at 
11  o'clock  Saturday  morning. 


St.  Francis 

"The  Fire  Brigade"  will  he  shown  at 
the  St.  Francis  Theater  beginning  Sat- 
urday, with  Charles  Ray  and  May  Mc- 
Avoy  the  stars,  supported  by  Tom 
<  I'Brien,  DeWitt  Jennings  and  Bert 
Woodruff.  William  Night  directed  this 
Metro-Goldwyn-Mayer  picture  with 
vivid  fire  scenes,  many  of  which  have 
been  done  in  color. 

Harold  Lloyd's  laugh-hit,  "The  Kid 
Brother."  had  a  great  successful  run  at 
the  St.  Francis. 


Columbia 

Have  you  been  to  the  Columbia  The- 
ater to  see  "Loose  Ankles?" 

Whatever  else  you  see  in  town,  don't 
miss  this  bonis  (  ).  Macloon  produc- 
tion. It  is  about  the  cleverest  farce 
conieil_\-  that  has  ever  visited  us.  You'll 
think  of  it  for  days! 

"Loose  Ankles,"  in  the  first  place, 
abounds  with  Youth,  of  the  vibrant, 
wholesome  kind;  sparkling  dialogues, 
surprises  and  scintillating  action.  There 
is  never  a  dull  moment  in  the  whole 
pla\  .  Under  the  skilful  stage  direction 
of  Lillian  Albertson,  it  is  faultless  and 
fascinating. 

"1  wish  that  1  could  read  that  play 
over  by  myself  and  absorb  some  of  the 
brilliant  passage-  and  dialogues,"  said 
my  companion,  as  we  sat  in  the  (  o- 
lumbia  Theater,  thoroughly  relishing 
"loose  Ankles."  1  have  never  heard  a 
more  continuous  round  of  raillery. 
quick-witted  repartee,  or  seen  anything 
In  equal  this  comedy  for  clean-cut  hi- 
larity. 'l"he  play  is  by  Sam  lanney.  and 
oh.  how  Sammy  know-  the  modern 
In  >\ '-  luie-of-talk  ! 

The  story  concerns  four  voting  men. 
line  of  mind,  clean  of  thought.  Ameri- 
can boys  who.  driven  by  lack  of  funds 
become  professional  gigolo-;  or,  ill 
plain  vernacular,  who  rent  themselves 
out  to  old  ladie-  wanting  dancing  part- 
ner-. I  If  course,  there  is  a  romantic 
twist  to  the  story  and  that  is  where 
we  meet  Xaiicv  (  arroll,  who  plays  the 
heroine,  ami  her  chum,  played  by  Mar- 
jory  Bennett;  and  her  aunts.  Kitty 
Moran  and  Katherine  Claire  Ward. 
William  Raymond  plays  the  role  of  the 
Major. 

Fmir  boy-  keep  up  the  brilliancy  of 
the  comedy.  Ken  Brown  and  Art  Miner 
being  outstanding  principals  of  rare 
characterization.  Allen  Connor  plays 
well,  the  reticent  hero;  and  Jack  Car- 
rington  is  the  other  member  of  the 
ilo"   quartette.    It    is    Brown    and 


Miner  who  are  so  genuinely  human- 
boys,  ami  convincing,  and  two  of  tin- 
best  boy-characters  this  critic  has  ever 
seen  on  the  legitimate  stage. 

But,  why  oh !  why,  do  playwrights  in- 
variably depict  a  newspaper  reporter 
as  he  is"  N<  >T? 

The  Los  Angeles  Symphony  orches- 
tra, accompanying  the  play,  can,  and 
does  play  good  numbers,  introducing 
popular  melodies  that  we  like.  Then, 
on  the  last  note  of  something  we  treas- 
ure, musically,  stretch  loud  syncopa- 
tions to  suffocate  our  music-loving 
ears.  The  violin  and  xylophone  solos 
were  well  played. 

Orpheum 

Emil  Boreo,  formerly  with  Balieff's 
"Chauve-Soiiris  ;"  Yal  and  Ernie  Stan- 
ton, the  "English  boys  from  America;" 
Trixie  Friganza,  with  her  newest  acts, 
are  headliners  at  the  Orpheum  Thea- 
ter, to  begin  Saturday,  February  5. 

Pisano,  announced  as  the  "world's 
foremost  marksman;"  the  Orpheum 
Circuit  Dance  Revue,  featuring  Helen 
Pachaud;  Judson  Cole,  monologist; 
Peter  Varlane  giving'  "Pictures  in  the 
Sand  ;"  and  a  number  of  artists  appear- 
ing in  a  skit,  in  addition  to  "Much  Ado 
About  Nothing,"  are  other  Orpheum 
attraction-  this  coming  week. 

All  San  Francisco  especially  wel- 
comes the  sight  of  the  beloved  "Trixie" 
who  grows  more  attractive  with  every 
appearance. 

*      *     * 

Gclden  Gate 

The  Golden  Gate  Theater.  "The  Jun- 
ior t  frpheum"  at  the  corner  of  Golden 
•  late  avenue  and  Taylor  street,  has  a 
striking  picture  to  offer  this  week  as 
the  screen  feature,  in  addition  to  the 
(Continued  on  Page  14i 


NEW  ORLEANS' 

To  better  serve  cur  many  friends  and 
patrons  over  l400.ooo.00  has  been 
expended  in  reconstruction  to 
maintain  this  famous  hostelry  as 

One  of  America's  Leading  Hotels, 

ACCOMMODATING  1000  CHESTS 

Lar^e  rooms  with  unusually  hi$h 
ceiluUs  and  ^ood  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  for  perfect  comfort 
Alfred  S.Amer ANoCcitd. 

NBW     OR1XANS.U. 

Send  fcr  ocscrrplhr  fclfe      Ticket  Offices  of 

Illustrated  Mdrdi  Gras       all  Transportation 

Program  for  the  asVait  5nes  in  lohhv 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  5,  1927 


vogue  for  the 


Fashionables'  Fad 
For  Red  and  White 

DID  you  ever,  in  all  your  life,  see  such  a 
combination  of  red-and-white  ? 

Weddings,  suppers  and  dinner  dances  among  the  smart 
set  seem  to  feature  the  brilliant,  in  fact  the  most  crimson  of 
red,  combined  or  contrasting  with  ivory  or  silvery  white. 

The  Weatherwax  ball  at  Burlingame  was  one  of  the  most 
picturesque  and  fascinating  pleasures  in  society.  In  fact,  it 
was  gorgeous— and  everything  and  everybody  was  in  red, 
or  in  white,  and  many  of  them  half-red  and  the  rest  white. 

Wasn't  it  a  magnificent  sight! 

Then,  the  Ehrman  anniversary,  too,  carried  out  the  red 
and  white  idea.  Think  of  it,  red  for  weddings !  Why.  our 
grandmothers  would  have  thought  us  lacking  in  taste,  not 
to  sav  discretion ! 

The  wedding  ceremony  at  the  new  hotel  in  Monterey 
probably  started  this  alluring  fad  for  red.  It  was  the  wed- 
ding of  Miss  Simone  Juillard  and  Mr.  George  Hotaling 
which  took  place  on  the  roof  of  Hotel  San  Carlos,  Monterey. 

Of  course,  the  beautiful  bride  wore  white  satin,  as  is  cus- 
tomary. But  the  bridesmaids  wore  bright  red  slippers  with 
their  white  taffeta  gowns  and  carried  red  roses  in  their  arms 
with  the  indispensable  lillies-of-the-valley. 

Long  live  the  vogue,  for  it  combines  pep  and  poise  vividly 
expressed  in  the  colors. 

:;:  #  # 

Elaborate  Anniversary 

One  of  the  most  elaborate  events  in  society,  recently,  was 
a  beautiful  dinner  dance  given  by  Mr.  and  Mrs.  S.  W. 
Ehrman  in  honor  of  their  wedding  anniversary.  The  memor- 
able event  took  place  at  the  Fairmont  hotel,  the  gold  ball- 
room, the  red  room  and  the  Venetian  dining  room  being 
used  for  the  lovely  affair. 

Mrs.  Ehrman  wore,  on  this  occasion,  a  gold  gown  em- 
broidered with  gold  and  jeweled  ornaments;  and,  on  her 
head,  fastened  to  her  coiffure,  was  the  very  wedding  veil 
which  she  had  worn  as  a  bride.  She  entered  the  banquet 
room  on  the  arm  of  her  son,  Mr.  B.  Charles  Ehrman,  to  tin- 
strains  of  the  bridal  chorus,  with  many  of  her  former  brides- 
maids again  accompanying  her  on  the  anniversary  of  her 
wedding  day.  These  bridesmaids  were:  Mesdames  David  S. 
Bachman.  Samuel  Bissinger,  Henry  Ahpel,  Charles  Rosen- 
baum,  Meyer  Cohn,  Albert  Frank,  Arthur  Rosenblat,  San- 
ford  Goldstein,  Moses  Heller,  Harry  H.  Dana,  Samuel  Din- 
kelspiel.  Belle  Heller,  Samuel  Schwartz,  Albert  Rosenbaum 
and  Emil  Wangenheim. 
French  Colors 

The  mock  wedding  procession  proceeded  to  a  bride's 
table,  all  in  white,  the  decorations  being  lilies  placed  in  bas- 
kets, with  garlands  of  carnations  extending  across  the  table, 
ending  with  clusters  of  hyacinths. 

French  period  candelabra,  with  tall  white  candles,  com- 
pleted the  bride's  table  in  an  artistic  ensemble.  <  )ther  tables 
about  the  dining  room,  were  adorned  with  tall  red  candles, 
red  carnations,  the  fashionable  red-and-white  combinations 
being  utilized  with  striking  effects. 


By  Antoinette  Arnold 

Supper  Surprises 

Supper  surprises  were  introduced  when  the  Fairmont 
waiters,  in  procession,  encircled  the  room,  bearing  on  a  roll- 
ing stand,  tall  standards  of  ice  with  the  significant  figures 
of  the  wedding  dates  carved  in  ice.  Graceful  swans,  also 
made  of  ice,  designed  and  made  by  the  Fairmont  chef,  were 
borne  on  silver  platters  by  other  waiters.  Clusters  of  fruit 
and  flowers  adorned  the  beautiful  center  piece.  Then,  other 
waiters,  followed  with  brown  urns  made  of  confectionery 
these,  also,  being  filled  with  the  season's  flowers  and  fruits. 

Cakes,  corresponding  in  design  and  color  scheme,  red  and 
white,  were  served  in  handsome  baskets  made  of  confec- 
tionery especially  for  this  memorable  wedding  anniversary. 


SANTA  MARIA  INN 

Santa  Maria,  California 

Od  the  Coaat  HijhwiT  Halfway  Between  Sen  Franeiico  and  Lot  Angela! 
An   Inn  of   Uniuaal  Excellence 
■  lor  roamrvotioiu  on  your  mmxt  trip  aectffc 


Two  Hundred 

There  has  seldom  been  anything  so  completely  beautiful, 
in  every  detail,  as  the  Ehrman  anniversary  dinner  dance,  at- 
tended by  two  hundred  couples,  friends  and  relatives  of  the 
"happy  pair." 


Mrs.  Harris  Guest 
of  Honor  at  Clift 
Dr.  Blanche  Culver 


had 


a  charming  bridge-luncheon  at 
the  Clift  hotel  this  past  week  in  compliment  to  Mrs.  Mar- 
shall Harris,  who.  in  company  with  her  husband,  Dr.  and 
Mrs.  W.  W  .  Wvmore,  are  leaving  soon  for  a  tour  of  the 
world. 

The  luncheon  was  served  in  the  roof  garden  room  of  the 
Clift  hotel  where  a  table  laden  with  Spring  blossoms  seated 
the  guests.  Mrs.  John  Sylvester  Pinney,  Mrs.  J.  Emmet 
Hayden.  Mrs.  |e>se  \\  hited,  Mrs.  John  Gilson,  Mrs,  Angelo 
Rossi,  Mrs.  C.  Milton  Adams.  Mrs.  Thomas  Alexander  East, 
Mrs.  Frank  Smith  and  Mrs.  George  \  ranizan. 

Bridge  was  played  in  a  handsome  suite  on  the  fifth  floor 
where  a  reception  was  accorded  the  honor  guest  by  Dr. 
Culver. 

*     *     * 

Mrs.  Sexton  Feted 

Mrs.  Ella  M.  Sexton,  well  known  writer,  was  the  compli- 
mented guest  at  a  delightful  luncheon  given  at  the  Whit- 
comb  hotel  last  week  by  Mrs.  Aubrey  (Lady  Bob)  Mont- 
gomery. The  motif  of  the  afternoon's  entertainment  was 
"Inspiration  plus  Imagination."  Guests  at  the  luncheon  in 
Mrs.  Montgomerv's  beautiful  suite  at  the  Whitcomb  in- 
cluded: Mrs.  F.  M.  Nichols,  Mrs.  Arthur  DeValle,  Mrs.  X. 
K.  Sexton,  Mrs.  I.  M.  Wells,  Mrs.  Minna  Day,  Miss  Flisa 
Meanev  and  Miss  Genevieve  DeValle.  Mrs.  Sexton  was 
honored  as  the  president  of  the  Golden  Gate  Branch  of  Ten 
Women. 

They're  Engaged 

Friends  of  Miss  Mildred  White  were  really  surprised 
when  she  announced  her  engagement  last  week  at  a  dinner 
dance  given  by  her  grandmother  at  the  Hotel  St.  Francis. 
Mr.  Hal  Elliott  Moore  is  the  future  husband. 


rira  or  torit 


COLONIAL  HOTEL 

ASO   Buib    Street,   Iletvreon   Powell  and   Stockton,   San  Franolaoo 

Telephone  Sutter  3560 
HOWARD  T.  BLETHEN,  Proprietor 


February  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Miss  Marion  Chapman  of  Redwood  City, 
and  very  popular  among  the  smart  set,  has  just 
announced  her  betrothal  to  Mr.  Howard  J. 
MacDonald  Jr..  of  Santa  Barbara. 


Two  other  engaged  girls  who  were  feted  at 
luncheons  this  past  week  are:  Miss  Helen 
Wentworth,  betrothed  to  Mr.  Edward  Slack; 
and  Miss  Dorothy  Thomas,  engaged  to  Mr. 
John  Quinn.  A  luncheon  in  compliment  to  the 
future  brides  was  given  at  Taits-at-the-Beach 
by  Mrs.  Alfred  Brechtel  and  Miss  Delpha 
Brechtel. 

#     $     * 

Prominent  Visitor 

Judge  Helen  Gregory  MacGill  of  the  Van- 
couver Juvenile  Court  and  member  of  the  Brit- 
ish Columbia  Minimum  Wage  Board  was  the 
honor  guest  at  a  luncheon  given  last  Friday  at 
the  Women's  Athletic  Club,  Mrs.  T.  C.  C. 
Gregory,  hostess.  California  writers,  women 
heading  the  city's  activities,  were  among  the 

guests. 

*  *     * 

Convention 

The  quarterly  convention  of  the  City  and  County  Feder- 
ation of  Women's  Clubs,  will  be  held  today,  Saturday,  Feb- 
ruary 5,  at  the  Fairmont  hotel,  Mrs.  A.  W.  Stokes,  presiding. 

It  will  be  an  all-day  session. 

*  *     * 

At  Lunch 

Mrs.  A.  T.  Leonard  was  hostess  at  an  interesting  lunch- 
eon at  the  Hotel  Mark  Hopkins  on  Thursday,  January  20. 

The  guests  on  this  occasion  included  Mesdames  Gerald 
Campbell,  Jewett  W.  Adams.  James  F.  Dunne,  Richard  O. 
Bliss,  A.  E.  Sbarboro,  Harold  Louderback,  Bruce  McBirney, 
Bishop,  Eileen  M.  Leonard  M.  1)..  and  Miss  Frances  Molera. 

*  *     * 

Hostess  to  Authors 

Complimenting  Gertrude  Atherton,  California's  famous 
novelist,  Lannie  Haynes  Martin,  well  known  writer  of  Los 
Angeles,  entertained' at  a  delightful  tea  given  in  the  Laurel 
Court  of  the  Fairmont  hotel,  last  Wednesday  afternoon. 

The  coterie  of  invited  guests  included  main  prominent 
authors  of  San  Francisco  and  the  bay  cities.  Spring  flowers 
arranged  in  a  handsome  basket   were  the  table  decorations. 

with  attractive  place  cards  part  of   the  decorative  motif. 
Among  those  present  were: 

Charmian  London,  widow  of  Jack  London;  Mable  Mof- 
fitt,  publisher  of  the  Overland  Monthl)  ;  B  Virginia  Lee, 
editor  of  the  Overland;  Mrs.  Annie  Franklin,  Mrs.  George 
H.  Cabaniss,  Adelaide  Hillhouse  Ford,  Edith  Bristol,  drama 
editor  of  •'The  Call;"  Mrs.  Harold  Louderback.  Miss  Mar- 
joiic  Da)  of  Pasadena  and  Los  Angeles;  Mrs.  John  E.  Ben- 
nett, and  Messrs.  Chamberlain.  Dixon  Butler  and  (.'banning. 

*  *      * 

Shrine's  "First  Lady" 
Heads  Reception  Line 

Mrs.  Julian  IV  Marries,  the  "First  lady  of  the  Shrine." 
wile  of  the  ncwl\  elected  Illustrious  Potentate,  Julian  D. 
Harries,  beaded  the  reception  committee  for  the  Sbriners  in 
their  week-end  trip  to  Yosemite  Valley.  Mrs.  Harries  is 
one  of  the  greatest  favorites  in  the  social  life  •>(  Islam  1  ena- 
ble of  the  Shrine  and  is  famed  for  her  graciousness  and 
charm.  She  led  the  grand  march  in  the  Shriners'  winter  car- 
nival ball  at  the  Sentinel  hotel.  Yosemite  \  alley. 

Mesdames  Hugh  K.  McKevitt,  Sarah  Max  Miller.  Paul 
Kleiber  and  Glen  Hoffman  were  prominent  in  assisting  in 
the  success  0f  the  Shriners'  event  staged  in  wonderful 
Yosemite  clothed  in  its  garments  of  snow  and  other  winter 
raiment  bestowed  b\    Nature. 


HOTEL    CANTERBUBY 
""  Sutter  Street 

San  Francisco's  Finest 
Family  Hotel 

250    Rooms 
Rates:   From   $2.50  per  day 


Midnight  Supper 

Mr.  and  Mrs.  William  Rosenthal  entertained 
members  of  the  Colleagues  at  their  home  with 
a  supper-party  following  a  theater-party  at  the 

Alcazar  to  see  "The  Home  Towners." 

*  *     * 

Miss  Elizabeth  Myrick  gave  a  bridge-lunch- 
eon at  the  Fairmont  hotel  last  week,  compli- 
menting Mrs.  George  Warren  Vilas,  who,  with 
Mr.  Vilas,  has  just  returned  from  a  four  years' 
sojourn  in  the  Orient. 

*  *     * 

Fashionable  Weddings. 

One  of  the  most  fashionable  of  society's 
lovely  weddings  this  past  month  took  place  at 
the  home  of  the  bride's  mother  when  Miss 
Kathryn  Chase  became  the  bride  of  Mr.  David 
Conrad.  The  bride  is  the  daughter  of  Mrs. 
Clara  Underbill  Chace  and  sister  of  Mr.  Henry 
Underbill  Chace.  The  bridegroom  is  the  si  in 
of  Mrs.  David  A.  Conrad  of  Santa  Barbara. 


Miss   Dorothy  Doyle,   daughter  of   Dr.  and 
Mrs.  Guy  Doyle,  Berkeley,  was  married  to  Mr. 
Paul    Thomas,    son    of    Mr.    and    Mrs.    W.    P. 
Thomas  of  Berkeley,  at  the  home  of  the  bride's  parents  on 

Thursday,  January  20. 

*  *     * 

Brides-to-be 

Miss  Alberta  Jannopoulos  has  announced  her  engagement 
to  Ensign  Leonidas  Metellus  Matthews,  son  of  Mr.  and  Mrs. 
A.  M.  Matthews  of  North  Carolina.  The  bride-to-be  is  the 
daughter  of  Mr.  and  Mrs.  Albert  Jannopoulos,  and  her  sister 
is  Miss  Babette  Jannopoulos. 

*  *     * 

Monsalves  Entertain 

An  evening  of  music  with  a  group  of  prominent  San  Fran- 
cisco artists  was  given  January  25,  by  Senor  Don  Carlos  J. 
Monsalve.  vice  consul  of  Peru,  and  his  wife.  Countess  Flor- 
enza  as  host  and  hostess,  at  the  home  of  Mr.  and  Mrs.  E. 
Blanckenburg,  in  Jackson  street. 

Over  one  hundred  guests  were  assembled  on  this  occa- 
sion, enjoying  a  program  of  exceptional  merit  by  well  known 
musicians. 

The  Silver  String  Serenaders.  under  the  direction  of 
Gregory  Golubeff,  played  operatic  and  other  selections, 
with  solos  by  Mr.  Golubeff  including  his  own  composition 
as  a  serenade  to  the  honored  Countess  Florenza.  A  beautiful 
tribute  was  given  the  Countess  by  their  president.  Mrs. 
Nellie  Kuykendall.  <  >ther  members  of  the  orchestra  are: 
Agnes  Mehlert,  Louise  ECuenzi,  Mrs.  Sherick,  Mrs.  Charles 
Ker.  Mrs.  Edward  Schmidt.  Mrs.  Doane  and  Mrs.  Joseph 
Cote. 

(  ithers  were  Florence  and  Agnes  McLachren.  Miss  Nan 
Could.  California  Trio.  Alice  Guthrie  Poyner.  Dr.  Claude 
Warford,  Mrs.  A.  J.  Silva.  Mr.  Prosper  Keitcr.  Mrs.  E. 
Blanckenburg  and  Sirs.  Prosper  Reiter. 

Ferns,  hyacinths  and  jonquills  added  to  the  beauty  of  the 
spacious  rooms.  A  sumptuous  supper  concluded  the  evening. 

*  *     * 

Formal  Ball 

The  formal  anniversary  ball  of  Salesian  Council.  Y.  M.  I., 
held  in  the  Fairmont  hotel  recently  was  a  beautiful  affair. 

Handsome  Gowns 

The  ladies  present  were  handsomely  gowned.  Among 
them  were  Mrs.  R.  Olivi  in  a  brocaded  flame  velvet  gown 
trimmed  with  blue  and  amber  beads.  Mrs.  W.  Fennone 
wore  a  beaded  apricot  georgette. 

Mrs.  Samuel  Fugazi  wore  a  black  velvet  dress.  Mrs.  Leo 
Fallon  wore  a  canary  yellow  georgette  beaded  and  hand 
painted  in  colors. 

(Continued  on  Page  18) 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  5,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennington 

Tubes 

WITH  the  advent  of  the  new  detector 
tube  type  CX-300A  or  its  equiva- 
lent, and  the  successful  development  of 
the  power  tube,  one  manufacturer  now 
lias  fifteen  distinct  types  of  radio  tubes 
on  the  market. 

Radio  tubes  today  may  be  divided  into 
four  general  classifications:  detector, 
voltage  amplifier,  power  amplifier  and 
rectifier  tubes.  Within  these  classes 
some  tubes  are  constructed  to  serve  stor- 
age battery  operated  sets,  others  to  be 
used  in  dry  cell  operated  receivers  and 
still  others  for  use  in  connection  with 
socket  power  devices,  including  elimina- 
tors. 

Type  CX-300A  is  a  new  special  tube 
designed  for  use  only  in  the  detector 
socket  of  receivers  using  live  volt  tubes. 
'1  Ins  new  detector  will  give  a  receiver 
clearer  and  sweeter  tone  and  increase 
volume  on  far-away  stations.  Installation 
is  merely  a  matter  of  taking  out  the  oil 
tube  and  slipping  the  new  tube  in  its 
place. 

Type  CX-301A  is  a  general  purpose 
tube  for  storage  battery  sets  and  one  of 
the  most  popular  tubes  in  use  today.  It 
gives  amplification  at  either  audio  or 
radio  frequency. 

„  Type  CX-1 12  may  be  used  in  place  of 
CX-301A  in  the  last  audio  stage  with  an 
increase  of  plate  voltage  on  the  CX-1 12 
tube  only.  CX-1 12  is  a  power  tube  and 
feeding  the  loud-speaker,  improves  tone 
quality  and  gives  increased  volume. 
CX-371  is  a  power  amplifier  tube  de- 
signed for  the  last  audio  stage.  Either 
of  these  two  tubes  improves  the  opera- 
tion of  any  loud-speaker. 

Then  conies  the  dry  cell  tubes,  the 
C-299  and  CX-299  arc' general  purpose 
high  vacuum  tubes  especially  designed 
for  extreme  economy  of  operation    from 


dry  cells.  The  tubes  are  identical  except 
for  their  bases.  C-299  has  a  special  type, 
small  bayonet  lock  base,  while  the  CX- 
299  is  mounted  on  the  standard  CX  base. 
1'he  former  type  is  .manufactured  princi- 
pally for  replacement  purposes,  since 
new  sets  are  designed  for  the  standard 
push  type  base.  CX-220  is  a  high  vacuum 
tube  designed  for  dry  battery  operation 
as  a  power  amplifier  to  supplement  C 
and  CX-299.  It  is  used  only  in  the  last 
audio  stage  to  feed  the  loud-speaker  with 
maximum  undistorted  power. 

Types  C-ll  and  CX-12,  like  C-299 
and  CX-299,  are  the  same  except  for 
their  bases. 

CX-313  is  a  full  wave  rectifier  tube 
and  CX-316B  is  a  single  wave  rectifier  of 
high  power.  These  tubes  are  for  use  with 
socket  power  devices,  including  "II" 
eliminators.  CX-374  and  CXl-376  are 
also  tubes  for  special  work  in  connection 
with  operating  receivers  directly  from 
the  house  lighting  circuits. 

CX-310  is  a  heavy  duty  power  ampli- 
fier tube,  designed  especially  to  operate 
heavy  duty  loud-speakers.  C-377'  is  a 
protective  tube  which,  when  connected 
in  the  "I!"  battery  circuit,  will  protect 
radio  tube  filaments  against  any  possi- 
bility of  accidental  burn-out.  through 
wrong  "B"  battery  connection  or  short 
circuits. 

There  are  more  tube  manufacturers 
this  year  than  heretofore,  and  in  most 
cases  the  manufacturer  has  a  tube  equiva- 
lent with  the  numbers  mentioned  in  this 
article.  The  difference  in  the  tubes  in 
several  cases  is  only  in  the  letter  prefix. 
as  the  numbers  remain  the  same,  for  ex- 
ample, in  the  CX-1 12  and  a  CX-1 12. 
I  loth  are  power  lubes.  Another  designer 
designates  his  tubes  with  the  "DV"  and 
Id."  prefixes,  with  the  tubes  designed  t<> 
function  in  various  sockets,  just  as  the 
1  X  or  L'X  line. 

*     *     * 

An  increase  in  the  capital  stock  of  The 
Van  Home  Company,  Franklin,  Ohio, 
has  been  announced. 

This  announcement  followed  the  re- 
turn of  S.  Van  Home,  president  of  the 
company,  to  the  factory  after  an  exten- 
sive eastern  trip. 

It  is  understood  that  contracts  with 
two  or  three  leading  set  manufacturers 
call  for  the  delivery  of  production  quali- 
ties of  a  new  \  an  I  lorne  tube  which  is 
to  he  used  in  a  new  circuit  as  vet  unan- 
nounced. The  demand  For  this' tube  and 
another  special  Van  I  lorne  tube  will 
make   all-summer   production    necessary, 


Radio  Program 

for  Next  Week 

KPO— HALE    BROS.   AND  THE   CHRON- 
ICLE,  SAN    FRANCISCO— 428.3 
Sunday.  February  u 

y:45  to  10:45  a.  in. — Undenominational  and 
nun-sectarian   church   service. 

10:45  a.   ni. — Weather  forecast. 

2:10  to  4:15  p.  in. — Concert  of  the  San  Fran- 
cisco .Symphony  Orchestra  under  the  direc- 

o i    Alfred    Hertz,    broadcast    by    kpo, 

KOi)   and   KFI. 

G:00  to  6:30  p.  m. — States  Restaurant  Orches- 
tra. 

6:30  p.  m. — General   information. 

8:35  to  8:35  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

8:86  to  10:00  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

10:00  to  12:00  p.  m. — John  Wolohan  and  his 
Californians. 

Monday,  February  7 

11:45,    7:15.    7:45    a.    m. — Health    Exercises. 

10:30   a.    m. — Weather  forecast. 

10:45    a.    m. — Home   Service   Tall;. 

I- >oon — Tim,-  signals,   Scripture   reading. 

1:00     lo     2:lill    p.     m. —  FairliH.nl     Mule]    t'oneeri 

prchesl  ra. 

-Palace  Hotel  Concert  Or- 


— Children's  hour. 

-Stock  market  quotations. 

-States  Restaurant  Orches- 

. —  Fairmont   Hotel    Concert 


3:3U   l..  5:30   p. 

chestra. 
5:30    to  6:15   p. 
0:15   i"  6:30   p. 
6:30  to  7:00  p. 

tra. 
7:00    to    7:30    p. 

Orchestra, 
7:30    to    8:00    p.    m. — DX. 

00   to  >. :  1  o  p.  ill. — Chamber  of  Commerce  talk. 
8:10  i"  8:25  p.  m. — Book  reviews. 
8:25  i"  9:00  p.  m, — Bridge  lesson  No.  16 
9:00   to    10:00  p.    m.— Studio   program. 
neiiii    lo   li:(in    p.   m.— Billy    Long's  Cabirlans. 
11 i"  12:00  p.  in. —  KPO  Variety  Hour, 

Tuenday,   February  8 

6:45,    7:15.    7:45    a.    m. — Health    Exercises. 

10:30  a.  m. — Weather  forecast. 

Heir,  a.   m. — Cooking   hints  and    recipes 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00    to    2:00    p.    m. — Fairmont    Hotel    Concert 
Orchestra. 

-Palace  Hotel  Concert  Or- 


-Chlldren's  Hour. 

-Stock    market  quotations. 

-States  Restaurant  Orches- 


8:30    Lo   5:30   p 
chestra. 

5:30  to  6:15  p. 

6:15   to  6:30  p. 

6:30   to  7:00  p. 
tra. 

7:00  to  7:30  p.  m. — Fairmont  Hotel  Orchestra. 

7:30   to   8:00   p.   m. — DX. 

■vii"  to  :i  mi  p.   in—  "iMa   Waldrop  Hour." 

foil"  in  I":""  ii.  m.— studio  program. 

10:00  to  11:00  p.  m. — Palace  Hotel  Dance  Or- 
chestra. 

11:00  to  12:110  p.  m. — John  Wolohan  and  his 
Californlans. 

Wednesday,  February  It 

6:45,   7:15.  7:45  a.   m. — Health   Exercises, 

10:30  a.  m. — Weather  forecast. 

10:45    n.    m. — Home    Service    Talk. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00  lo  2:00  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

3:30  to  5:30  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30  to  6:15  p.  m. — Children's  hour. 

6:15  to  6 ■:•»  p.  m. — stock   ma-ket  quotations. 

6:30  to  7:00  p.  m. — States  Restaurant  Or- 
chestra. 

7:0"  lo  7:30  p.  m. — Fairmont  Hotel  Concert 
Orchestra. 

7:30  lo   S:00  p.   m. — DX. 

8:00  to  9:00  p.  m. — Atwater  Kent  Artists. 

in  1 p.  in. — Studio  program, 

in:""  to  11:00  p.  m. — stales  ttestaurant  Or- 
chestra. 

11:11"   o,    12:0"  p.   m.— Billy  Long's  Cablrians. 

ThurHdUy,  February   10 

6:46,   7:1.',.   7:45   a.   m. — Health    Exercises. 

10:30  a.  m, — Weather  forecast. 

10:45    a.    ni. — Cooking    hints    ami    recipes 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00  to  2:00  p.  m. — Fairmont  Hotel  Concert 
Orchest  ■  i 

3:30  to  5:3o  p.  m.— Palace  Hotel  Concert  Or- 
chestra. 


February  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


11 


6:3 6:15  p.  m. — Children's  hour. 

6 ;  l 5    tn   6:30   p.   m. — Stock   market  quotations. 

6:30   to   7:00  p.   m. — States  Restaurant  Orches- 
tra. 

7:00    to    7:30    p.    m. — Fairmont    Hotel    Concert 
Orchestra. 

7:30   to  S:00  p.  m. — DX. 

8:00    to    10:00   p.    m. — Studio  program. 

i to  11:00  p.  m. — ralace  Hotel  Dance  Or- 

chestra. 

llim    to    12:00   P.    m. — John    Wolohan    and   his 
Californians. 

Friday,  February  11 

8:46,    7:1-^,    7:45    a.    m. — Health   Exercises. 

10:30  a.  m. — U.  S.  weather  forecast.. 

10:35    a.    m. — Fashion    Talk. 

10:45   a.   m. — Home    Service    Talk. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

12:45  p.   m. — Talk   from  Commonwealth  Club. 

1:30    to    2:00    p.    m. — Fairmont    Hotel    Concert 
Orchestra. 

3:30    to   5:30   p.    m. — Palace   Hotel   Concert   Or- 
chestra. 

5:30   to  6:15  p.   m. — Children's  hour. 

6:15   to  6:30  p.   m. — Stock   market  quotations. 

6:30   to  7:20   p.  m. — States  Restaurant  Orches- 
tra. 

7:20   to  7:30  p.  m. — "Sports  on   the  air." 

7:30    to    8:00    p.    m. — DX. 

8:00    to    10:00   p.    ra. — Walter   Krausgrill's   Or- 
chestra. 

10:0u    to    11:00    p.    m. — States    Restaurant    Or- 
chestra. 

11:00    to   12:00   p.    m. — John    Wolohan    and    his 
Californians. 

Saturday,  February  III 

6:45,    7:15,   7:45   a.    m. — Health   Exercises. 

10:30  a.  m. — U.  S.  weather  forecast. 

10:45    a.    m. — Cooking    hints    and    recipes. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00    lo    2:00    p.    m. — Fairmont    Hotel    Concert 
Orchestra. 

3:30    to   5:30   p.    m. — Palace   Hotel   Concert   Or- 
chestra. 

6:15   to  6:30  p.   m. — Stock   market  quotations. 

6:30   to  7:30  p.   m. — States  Restaurant  Orches- 
tra. 

7:30    to    8:00    p.   m.— DX. 

8:00     t"    0:00    p.     m. — Simultaneous    broadcast 
by    KPO   and    KFI. 

B:00    in    10:00    p.    m, — Palace   Hotel    Dance   Or- 
chestra. 

10:00   to   1:00  a.  m. — Waller    Krausgrill's   Or- 
chestra. 


KJBS— JULIUS   BRUNTON   &   SONS  CO., 
SAN    FRANCISCO— 220 

Dally    Except   Sunday 

9:00    to    11:30    a.    m. — Vocal   and    Instrumental 

Selections. 
2:00   to   4:00    p.    m. — Vocal    and    Instrumental 

Selections. 


KGTT— GLAD   TIDINGS    TEMPLE,    SAN 
FRANCISCO— 207 

Sunday,    February  <• 

2:30   to   3:00   p.   in. — Sunday   school. 
3:00  to  5:00  p.  m. — Temple  service. 
S:iiii    !<>    10:00    P.    m. — Evening    service. 
Momluy,   February   7 

12:30   t"   i  M'li   p.    Hi. — Daily  Scripture    reading 
Tui"s<i;i>,  Febrnurj   8 

12:80   i"   1:0"  p.    m.— Dally   Script  ure   reading. 
s:un    tn    10:00    p.    m.-    Studio    program, 

IVciltiCNilay,   February    11 

12:80   i"   1:00   p.    m. — Dally   Scripture  reading 
|;3o  '"   i  mi  p.  m      i  '1  \  Ine  healing   sej  \  Ice. 
8:00    ("    10:00    i>.    m.— studio    program. 
Thursiin.* .  February  10 
12:30   to   1:00   p.    in.  —  Daily   Scripture   reading 

Friday.  February   II 

12:30    to   1:00   p.    m.— Daily   Scripture  reading. 
|:00    i"    10:00    p.    m. — Studio    program 
8:00  i"  4:00  p,  m. — Sunshine  hour 

Saturday,    February    111 

i       IQ    to    1   00    p.    m. — Daily    Scrlptui 


KYA— PACIFIC     BROADCOASTING    CORP. 
SAN    FRANCISCO— 399.8 

Sunday.  February  it 

1 1  tin  a,  in. — Ser\  Ices  of  the  Central  Methodist 

i  !pl  scopa  i  Church, 
; ■;::.!  n    m  — Si  i  i  ices  oi    ihe  Central   Methodist 

Episcopal  Church. 
Monday.  Fehrunrj   7 

i  ■■    ■  i    m  t  Hotel  i  'oncert   Trio. 

B    I :  30  |)    m. — Clift    Hotel  Com  ■  i 

'    00    ti      0    p,    m     -Popular    Nfghl     In    the 

Studio 

1 tu     I  1    00    p.     in        Cllft     Hotel     Datu 

chest  ra 
TufMdny,  Frbruarj   S 
I  2:30    lo    2  1)0  it  i    Hotel    Coi 

Cllft    Hotel  Concert  Trio. 
-Silent   for  DX   Fans. 

1 00  m— Clift    Hotel    I  >anc«     i  H  - 

stra. 


Wednenday,  February  ft 

18:30   to   2:00  p.   m.— Cllft   Hotel  Concert   Trie 

5:30    to   7:30   p.   m.  -Clift   Hotel   Concert   Trio. 

8:00  to  9:00  p.  m. — Tn  the  studio 

3:00  to  10:00  p.  m.— The  Emydian  Choir.  This 
hour    wil    be    devoted    fcb    college    veils    and 

A  Ima  Mater  songs 

10: o  1]  >  mi-— Clift  Hntel  Dance  Or- 
chestra. 

Thursday,  February   10 

12:30    to  2:00    p.   m. — Cllft   Hotel   Concert  Trio. 

6:30.  to    7:30    p.    m. — Clift   Hotel    Concert    Trio. 

8:00  to  10:00  p.  m.— Silent  for  DX  Fans. 

10:00  to  11:00  p.  m.— Clift  Hotel  Dance  Or- 
chestra. 

Friday,   February   11 

12:30   to  2:00    p.   m. — Clift  Hotel   Concert   Trio. 

6:30    to    7:30    p.    m. — Clift   Hotel    Concert    Trio. 

8:00  to  10:00  p.  m. — Studio  Program.  Contralto 
solos,  violin  solos,  soprano  solos,  tenor 
solos. 

10:00  to  11:00  p.  m. — Clift  Hotel  Dance  Or- 
chestra. 

Saturday,  February  12 

12:30    to   2:00    p.   m.— Clift   Hotel   Concert   Trio. 

0:3ii    to    7:30    p.    m. — Clift    Hotel   Concert   Trio. 

8:00  to  10:00  p.  m.— Silent  for  DX  Fans. 

10:00  to  12:00  p.  m.— Clift  Hotel  Dance  Or- 
chestra. 


KFWI- 


■RADIO    ENTERTAINMENTS, 
SAN   FRANCISCO— 250 


INC., 


Sunday.   February  it 

6:30    to    7:30   p.    m. — Community   Chest   of   San 
.  Francisco' classic  program. 
7:50    to    9:00    p.    m. — Services    broadcast   from 

Fifth    Church    of    Christ    Scientist. 
9:00  to  10:00  p.  m. — Organ  recital. 
Monday,    February   7 
6:30  to  7:30  p.  m. — Studio  program. 
8:00    to    9:00    p.    m. — Studio    program. 
9:00     to     11:00    p.    m. — Dance    program.      Paul 

Kelli's  Orchestra. 
Tuesday,  February  S 
6:00  to  7:30  p.  m. — Studio  program. 
8:30   to  9:00  p.  m. — Lecture.  Gaylord  Wilshire. 
9:00  to  10:00  p.  m, — studio  program. 
Wednesday,  February  ft 
8:00  to  8:20  p.  m. — Studio  prog-ram. 
8:20  to  8:30  p.  m. — Becker  Storage  program. 
8:30    to    11:30    p.    m. — I  >ance    program.     Paul 

Kell  i'a  Orchestra. 

Thursday.    February    I  ft 

6:30    to  7:30   p.   m. — -Studio  program. 

8:00   to  9:30   p.   m, — Studio  program. 

9:00  to  10:00  p.  m. — Panatrope  concent, 

l it: mi    to    1 2:i)ii    p.    m. — Dane-     program.     Paul 

K  el  I  L's  '  trcheet  ra. 
Friday,  February  1 1 
6:30  to  7:30  p.  m, — Studio  program. 

8  mi  i"  8:30  p.  in.  -Studio  program. 

8:30  (..  9:00  p.  m.  —  Lecture,  Gaylord   Wilshire 

9  10:00    p.    m. — St u din    program. 

Saturday     February    12 

: I    to    12:00    p.    m. — Dance    program.     Paul 

Kelli's  ( irchesl  ra. 


KGO- 


-GENERAL  ELECTRIC  CO., 
OAKLAND— 361 


Sunday,  February  *'> 

ii  00  ;i.  m.— Firsl  Congregational  Church 
service. 

2  in  p,  m. — San  Fra nciscp  Symphony  < fenes- 
tra concert,  direction  of  Alfred  Hertz. 

i  00   p.    m. — Vesper   service,   Grace   Cathedral. 

6  tO  to  7:30  p,  m.— Bern's  Symphony  Orches- 
1 1  .i 

7:30  p.  m. — Weather  bureau  ri 

-  m — First  Congregational  Church  serv- 
i  >a  i%  land. 
'.«  no   to   10:00   p.   m. — Bent's  Symphony   Orches- 

t  ra. 
Moaday,  February  7 
11 :30  to  1:00  p    m      Hotel  1  >ea  mlngton. 
p,  m. — W<  al  her  Bureau  report 

i       m.— N.     V     SI  "Ok    reports. 

..    m. — ■  s.   K.   Stock   reports. 
1:42  p.  m. — Weather  Bureau  report 
i  00    to    5:00    p.    m. — Callfori  I  ttlon    of 

Women's   Clubs. 

p.   in — KGO  Kiddles'   Klub. 
p.  m — Bern's  Little  Symphony. 
p,    m. — News    items. 
!v    in, — Weather    Bureau    report. 

ce,   G  rain,   Col  ton.  and 
Metals. 

7  1 4    p.   m. — N.    Y.  Stock  reports  (closing). 
:  ji  ,,    m. — S.  F.  Stock  reports  (cloa 

hmnlax,    l'«linmr>    M 

a    m    to   i  no   |i    m. — Hotel    learning  ton 
■  1 1 
no. mk — Tiuw    signal. 

©..—Weather   Bureau    report 
1:30   p.   m. — N.    Y.   Stock   reports. 

(Continued  on  Page  12) 


HOTEL 


'ancing 


On  Top  o  the  World 
with 

£ddi  E    Hakkne  ss 

and  his  orchestra 

Dinner  Dance  d>  Supper  Dance 
Nightly-Mr^/  Sunday.  Tea  every 
afternoon— except  Sunday— four 
'til  six.  //  Special  Dollar  Tea 
Dansant  Monday  and  Saturday 
Afternoons. 

HOTEL  MARK  HOPKINS 

California   at   Mason 

■T>mtnport  6300 


Jollow  the 

Qolden  cR^ad 

to  Health] 

Tune  in  on  KPO  every 
morning  at  6:45  -  7:15  or 
7:45  for  the  daily  Golden 
Road  to  Health  Exercises. 

These  exercises  are  given  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California;  for  22  years  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  quality 
in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  5,  1927 


Radio  Program  for  Next  Week 


1:37  p.  m. — S.  F.  Stock  reports. 

1:42   p.   m. — Weather   Bureau    reports. 

5:30  to  6:00  p.  m. — KGO  Kiddie  Klub. 

ij:uo    to  (j:do   p.  m. — Bern's  .Little   symphony. 

6:55   p.   m. — News   items. 

T:03   p.    m. — Weather   Bureau   report. 

7:u6   p.  m. — S.   Jtf\  Produce,   Grain,   Cotton,   and 

Metals. 
7:14  p.   m. — N.   Y.  Stock  reports   (closing). 
7:21  p.  m. — S.  F.  Stock  reports   (closing*. 
8:00     to    9:00    p.    m. — (Oakland    Studio)     "The 

Pilgrims." 
9:00   p.   m. — "Chats  About  New   Books." 
9:20    p.    m. — Surprise   broadcast. 

Wednesday,  February  I> 

11:30  a.   m.  to   1:00  p.  m. — Hotel  Leamington. 

12:00   noon. — Time  signal. 

12:30   p.   m. — Weather   Bureau   report. 

1:30    p.    m. — N.    Y.    Stock    reports. 

3:37   p.  m. — S.   F.   Stock   reports. 

1:4  2    p.   m. — Weather  Bureau   reports. 

5:30  p.  m. — '"For  instance,"  by  General  Jack- 
son. 

6:uo    to   6:55   p.  m. — Bern's  Little   Symphony. 

t>:55  p.   m. — News   items. 

7:03    p.    m. — Weather    Bureau    report. 

7:06  p.  m. — ,S.  F.  Produce,  Grain,  Cotton,  and 
Metals. 

7:11   p.  m. — N.  Y.   Stock  reports   (closing). 

7:21  p.  m. — S.  F.  Stock  reports   (closingj. 

8:00     p.    m. —  (S.     F.     Studio)     Farm    Program 

8:10   p.   m. — (Series)    "The  Cattle  Trail.'" 

8:20  p.  m. — An  interview  with  the  Agricul- 
tural Economist. 

8:30    p.    m. — W. O.W.Male   Trio. 

8:40  p.  m. — Address.  "For  the  Protection  of 
Fruits  Against   Insects." 

9:00  p.  m. — W.  O.  "W.  Male  Trio. 

9:15  p.  m. — Alameda  Music  Teachers'  Asso- 
ciation. 

Thursday,    February    10 

11:30   a.   m.   to   1:00   p.   m. — Concert. 

12:00  noon — Time  signal. 

12:30   p.   m. — Weather   Bureau   report. 

1:30   p.   m. — N.   Y.   Stocks. 

1:37    p.   m. — S.   F.    Stocks. 

1:42    p.    m. — Weather. 

5:00  to  6:00  p.  m. — George  "W.  Ludlow,  "Friend 
to  Boys." 

6:00  to  t> : 55  p.  m. — Bern's  Little  .Symphony. 

6:55    p.    m. — News. 

7:03   p.   m. — Weather. 

7:06  p.  m. — S.  F.  Produce,  Grain,  Cotton,  and 
Metals. 

7:14    p.    m. — N.    Y.    Stocks    (closing). 

7:21    p.    m. — S.    F.    Stocks    (closing). 

8:00  to  9:15  p.  m. — (Oakland  Studio) — Pro- 
gram by  Arion  Trio. 

9:15  to  12:00  p.  m. — John  Philpot's  Midship- 
men. 

Friday.  February  II 

11:30  to  1:00  a.  m. — Concert. 

12:00  noon — Time  signal. 

12:30   p.    m. — Weather   Bureau   report. 

1:30   p.   m. — N.    Y.    Stock   reports. 

1:37   p.   m. — S.   F.   Stock  reports. 

1:42   p.   m. — Weather   Bureau   reports. 

6:00    to   6:55   p.  m. — Bern's  Little   Symphony. 

6:55   p.   m. — News   items. 

7:03    p.   m. — Weather   Bureau    report. 

7.06   p.  m. — S.   F.   Produce,   Grain,   Cotton,   and 

Metals. 
7:14   p.   m. — N.   Y.   Stock   reports   (closing). 
7:21   p.  m. — S.   F.  Stock  reports   (closing  i. 
8:00    p.    m. — Studio    Program. 

Saturday,  February  12 

11:30  to  1:00  p.  m. — Concert. 

12:00  noon — Time  signal. 

12:30  p.   m. — U.   S.   Weather   Bureau   report. 

8:00    p.    m. — "Weekly    Sport    Review,"    by    Al 

Santoro. 
9:15    p,   m.   to  1:00  a.   m. — Wilt  Gunzendorfer's 

Band   dance   music. 


KLX- 


■OAKLAND  TRIBUNE,   OAK- 
LAND—509 


Mtiudny,  February  7 

7:00    to   7:30    p.    m. — News    Broadcast. 
S:00  to  9:00  p.  m. — Studio  program. 
9:00     to    10:00    p.    m. — Weekly    meeting    Lake 
Merritt    Ducks. 

Tuesday,  February  S 

7:00  to  7:30  p.   m. — News  broadcast. 

Wednesday,  February  it 

6:30    to    7:00    p.    m. — Athens   Athletic   club   or- 
chestra. 
7:00    to   7:30   p.   m. — News  broadcast. 
8:00    to    9:00    p.    m. — Educational    Program. 
9:00   to  10:00   p.   m. — Special   program. 

Thursday.   February   10 

7:00   to   7:30  p.  m. — News  broadcast. 

Friday,   February   1 1 

7:00   to  7:30  p.  m. — News  broadcast. 

8:00  to  9:00  p.  m. — Studio  program.  Valentine 
party  for  the  children,  broadcast  by  the 
Tribune  K  iddies. 

9:00  in  10:30  p.  m. — Athens  Athletic  Club  Or- 
chestra, 

Saturday.  February   13 

7:00   to   7:30  p.  m. — News  broadcast. 


KFUS— GOSPEL  RADIO,  OAKLAND— 256 

Sunday.  February  0 

b.w  a.  m. — international  Sunday  School  Les- 
son. 

11:00    to    12:00    noon — Church    services. 

7:45    to  9:00   p.   m. — Fvening  services. 

Monday*   February  7 

10:U0  a.   m. — The  nour  of  Christian  Ministry. 

Tuesday,  February  S 

l:iin  to   5:00  ]).  m, — Sacred  Variety  program. 

Wednesday,  February  » 

10:uu    a.    m. — The   hour   of   Christian   Ministry. 

8:00    p.    m. — .Saci  ed    songs. 

Friday,   February  II 

10:uu   a.    m. — The   hour   of  Christian   ministry. 

2:00    to    3:00    i>.    m.—  \v an's    Place    in    the 

Economy  of  God. 

S:00  p.  m. — Telepnone  or  write  in  your  health 
Questions  and  they  will  bu  informally  dis- 
cussed, 

Saturday,  February   IS 

1:30  to  2:30  p.  m. — Cnildren's  Church  Broad- 
cast. 

6:30  to  7:30  p.  m. — (a)  Gospel  Weather  Bureau 
Forecast:  ( b  >  Announcements  of  Churches 
for    Sunday. 


KTAB— ASSOCIATED  BROADCASTERS, 
OAKLAND— 302.8 

Sunday,  February  «i 

9:45  to  10:45  ;i.  m. —  Prof.   E,  C.  Linsley's  Bible 

class. 
11:00  a.  m. — Services  of  Tenth  Avenue  Baptist 

Church. 
7:45   p.   m. — Services  of  Tenth  Avenue  Baptist 

Church. 
Monday    February  7 

b:ib   lu  y:lb  a.  n». —  The   Hour  of  Prayer." 
9:15  to  9:45  a.  m. — Shopping  Hour. 
5:00   to  b:0U  p.   m. — Children's  Hour. 
6:30   to    7:00    p.    m. — Twilight    Hour. 
7:00  to  7:30  p.  m. — Shopping  Hour. 
8:00  t"  10:00  p.  m.— Music  from   tin.'  Romantic 

No)  Hi. 
Tuesday,  February  8 

SR45  to  9:15  a.  in. — "The  Hour  of  Prayer." 
9:15   to  9:45  a.  m. — Shopping  Hour. 
9:45  to   10:00   a.    m.— "Iiiet   and  Health." 
5:00   to  6:00  p.  m. — Children's  Hour. 
'6:30   to   7:00   p.   m. — Twilight   Hour. 
7:00    to  7:30   p.    m. — Shopping  Hour. 
8:00    to   8:15    p.   m. — Fifteen   Minutes   with   the 

Stamp  Collectors. 
8:15    to    10:00   p.    m.— The   KTAB   Quartet. 
9:00  p.  m. — Talk  by   Fred  T.  Hunter. 
"Wednesday,  February  U 

8:45   to   if.iii   a.   in. — "The   Hour   of   Prayer." 
9:15    to   9:45   a.    m. — Shopping   Hour. 
5:00   to  6:00  p.   m. — Children's  Hour. 
6:30  to  7:00  p.  m. — Twilight  Hour. 
7:00    to   7:30    p.    m. — Shopping    Hour. 
8:00  i"  10:00  p.  m, — Featuring  bird  musk'. 
Thursday,  February  10 

fc>:45   tn  ;i;15  a.   m. —  "ine  Hour  of  Prayei 
9:15  to  9:45  a.  m. — Shopping  Hour. 
5:00  to  6:00  p.   m.— Children's  Hour. 
0:30    to    7:00    p.    in. — Twilight    Hour. 
7:00    to   7:30    p.   m. — Shopping  Hour. 
Friday,  February  11 

N:45   lu  9:15  a.   in. —  The   Hour  of  Prayer." 
9:15   to   9:45   a.   m. — Shopping   Hour. 
5:00  to  6:00  p.  m. —  Children's  Hour. 
6:00    to    6:20    p.   m. — Twenty   minutes   with    Dr. 

Thompson. 

m. — Shopping    Hour. 

m. — Featuring   time,    I ; a's 


7:00    to     7:30 

8:00     to    ! p 

songs, 
9:00    to   10:00   p 


-Goat   Island   Goats. 
Saturday.    February    I  - 

8:46    i  ■   .•   1  ."i   a.   m. —  "i'he  Hour  of  Prayer." 
9:1."!   to   9:45  a.   m. — Shopping  Hour. 
7:00   to   7:30   n.   m. — Shopping   Hour. 

KRE—  DAILY   GAZETTE,    BERKELEY— 256 

Sunday!  February  a 

10:00    to    11:00   a.   m. — Church    Service. 

6:30    to   7:30   p.   m, — Dinner  Concert. 

8:15   to   9:00  p.   m. — Social   concert. 

Monday,  February  7 

11:1.'    a.    m. — Physical    exercises   for    women. 

5:30    p.    m. — Current    news. 

8:00    (o    10:00    p.    m — Studio   program. 

Tuesday,  February  H 

11:15  a.   m. —  Physical  exercises  for  women. 

r>  :30    j>.    m. — Current    news. 

9:00    to    10:00   p.    m. — Studio   program. 

WedneHday,  February  ft 

11:15  a.   m. —  Physical  exercises  for  women. 

5:30   i>    m. — Current  news. 

Thursday,  February   10 

11:15   a.   in.—  Physical   exercises  for  women. 

5:30    p.    rn.—  -(  'nrrent    news. 

S:00    to    loon    p.    rn. — Studio    program. 

Fiida? .  Febi  nary  1 1 

11:15  a.  m. — Physical  exercises  for  women. 

5:30    p.    m. — ''nrrent  news. 

9:00   to   12:00   p.   m. — Dance  program. 


Saturday,  February  12 

11:15  a.  in. — Fnyaiuai  exercises  for  women. 
5:30   p.   m. — Current   news. 
K:00  p.   m.   to   1:00   a.   m. — Dance   program. 
KFI— EARLE   C.   ANTHONY,    INC., 
LOS   ANGELES— 467 
(Copyright   1925   by  Earle  C.  Anthony,  Inc.) 

Sunday,   February  (E 

1  o  an  a.  m. — Morning  services,  under  direc- 
tion of  Los  Angeles  Church  Federation. 

11:00  a.  m.— Monthly  services,  from  the  Third 
Church   of  Christ.   Scientist. 

2:45  p.  m. — Standard  Oil  Company  of  Cali- 
fornia presents  San  Francisco  .Symphony 
Orchestra,  Alfred  Hertz,  Conductor;  broad- 
cast simultaneously  by  KFI,  KPO,  KGO. 

6:00  p.  m. — Weekly  program  of  classical  and 
semi-classical  music  by  Russian  Academy 
of  Musical  Art,  Boris  Myronoff. 

7:00  p.  m. — Aeolian  Organ  Kecital;  Alex 
Reilly   at   the  console. 

8:00  p.  m. — Packard  Classic  Hour.  Sylvia 
Zei  Lien    Rosenthal,    concert    pianist. 

9:00  p.  m. — tjob  Bu tiger  and  his  Venetians 
Dance  Orchestra. 

10:00  p.  m. — Packard  Six  Orchestra — Bill 
1 1  en  nessey,    Dlrecl  or. 

Monday,  February  7 

lorio  to  10:40  a.  m. — Furnishings  for  the 
home  talk,  by  Amies  wind-. 

10:40  to  11:00  a.  m. — Betty  Crocker,  Gold 
Medal    Flour   Home   Service   Tall:?. 

11:10  to  11:30  a.  m. — Food  Talks  by  Agnes 
White. 

5  30  p.  m. — Virgil  Ray's  Winter  Garden  Or- 
chestra, 

6:16  p.  in. — Radiotorial. 

6:30  p.  m. — Vest  Pocket  Period,  presenting 
Genevieve  Blaisdell,   soprano. 

7:00  p.  hi. — Owen   Fallon  and  his  Callforniana] 

s.nn    p.    in — ('lassie    sonu    recital    by    Robert 

]  I  ii  rd,  concert    Lu.  ir. 

9:00  p.  m.— Ruth  Palethorpe,  soprano,  ami 
Lewis  A.  Kerwin,  c :ei  i   pianist. 

i  0:00  p.  m.  —  Weekly  program,  presenting 
vaudeville  artists  by  Melklejohn  Bros. 

Tuesday,  February  h 

5:30  p.  m, — The  Dragon  rlawailans. 

i; :  1  r.    p.    in.— m  usie    Appreciation     Chat 

Father     Ricard's    Sun     Spot     Weather    F 

cast. 
6:30   p.    in. — Vest   Pocket   Period. 
7:00     p.     m. — Paul    Howard's     Quality     Seren- 

aders. 
8:00  p.  in. — classical  program  by  the  Gattone 

String  Quartet,   with  Gretchen  Garrett. 

prano, 

9:00  p.  tn,  —  Pro-ram  by  I  lean  Metcalf,  pianist, 
in   popular    ballads. 

lo:on  p.  in. — Azure  Music  Club,  Glen  Edmunds 
ami  his  Collegians.    Dance  Orchestra. 

Wednesday,  February  11 

10:20  to  10:40  a.  m. — Talk  on  Child  Training] 
by  Agnes  White. 

10:40  to  11:00  a.  m. — Betty  Crocker,  Gold] 
Medal    Flour    Home    Service    Talks. 

11:10  to  11:30  a.  m. — Food  Talks  by  Agnesi 
White. 

5:30  p.  m— .luck  Murray's  Italian  Village  Or- 
chestra. 

hi."  p.  nV — Radiotorial. 

*    30  p.  m. — Blaine  Ruth,  contralto. 

7:00   p.  m. — Ray    Fisher's  Original   Victorians. 

7:30    p.    m. — Nick    Harris.    Detective    Stories; 

7:45  p.  m.— Eugenia  Whlsenant,  blues  singer. 

s.:ini  p.  ni. — Pryor  Moore,  director  of  the  Cal^ 
pet  Orchestra,  with  soloists,  presented  by 
tin-  i  'a  ii  torn  in    Petroleum  <  lorporation. 

9:00  p.  m. — Leslie  Adams  in  a  popular  pro- 
gram. 

10:00  p.  in. — Program  by  the  Sunset  Instru- 
mental Quartet  in  a  concert  piogram.  with 
j  lorothy  Ruth  Miller. 


ind 


February  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Radio  Program  for  Next  Week 


rhursilay,  February  10 

v;;n  p.  m. — Sebastians  Cotton  Club  Orchestra. 
;  1 5  p,  m. — Radiotorial. 

6:3n  p.  m. — Sebastian's  Cotton  Club  Orches- 
tra. 

7:00  p.  m. — Program  by  University  of  South- 
ern  California. 

s:imi    p.    m. — KFI    Drama    Hour,    presenting    a 
inn  -act  play. 
30  p.  m. — Kitty  Short,  soprano. 

9;00  p.  m, — Varied  program  of  semi-classical 
ballade. 

10:OU  p.  m. — Johnston  &  Farrell's  Music  Box 
Hour,    direction    of    Gene    Johnston. 

Friday.   February  11 

L0:au  to  10:40  a.  m. — Talk  on  home  manage- 
ment  by   Agnes   White. 

10:40  to  11:00  a.  m. — Betty  Crocker.  Gold 
Medal    Home    Service    Talks. 

11:10  to  11:30 — Food  Talks  by  Agnes  "White. 

5:80  p.  m. — Program  by  Eugene  Biscailuz, 
King  Collins,  baritone. 

6:15    p.    m. — KFI    Radiotorial    Period. 

6:30  p.   m. — Baron   Keyes,  the   Radio   Rambler. 

?,:00  p.  m. — Program  by  Paul  Roberts  and 
Leslie  Adams,  whistler. 

8:00  p.  m. — Aeolian  Organ  Recital — Alex  Reil- 
ly    at    the    console. 

9:00   p.    m. — Alma   Frances    Gordon,    contralto. 

Ki:iiii    p.    m. — Packard    Ballad    Hour. 

Saturday,  February  3  3 

5:30  p.  m. — Matinee  program. 

6:15    p.    m.— Madame    Nelson,    psychologist. 

6:30  p.  m. — Billy  Cox  and  his  dance  orchestra, 
with  soloists. 

8:00  p.  m. — Mission  Bell  Orchestra,  Pry  or 
Moore,  director.  Concert  program,  present- 
ed by  the  Los  Angeles  Soap  Company. 
Broadcast  simultaneously  by  KFI  and  KPO, 

!):iin  p.  m. — Program  of  semi-classical  music 
by  the  California  Federation  of  Music 
Clubs. 

10:00  p.  m. — Packard  Radio  Club  —  Esther 
Walker,  pianist,  and  Red  Wyatt  and  his 
Ukt\ 

linn    p.    m. — KFI    Midnight    Frolic. 

KNX— L.   A.    EVENING    EXPRESS, 
LOS  ANGELES— 337 

Daily   Except   Sunday 

8:00  a.  m. — Inspirational  talk  and  morning 
prayer. 

8:55    a.    m. — Time    Signals. 

9:00   a.    m. — .Shopping    News. 

10::;t>    a.    m. — Household    Economics. 

12:00    m. — George    Redman's    Orchestra. 

l:::n    p.    m. — The    Book    Worm. 

4:i)(i    p,    m. — Lost    and    Found    column. 

4:65   p.    m. — Market    reports. 

5:45    p.    m. — The    Town    Tattler. 

6:0U    p.    in. — George    Redman's    Orchest  ra. 

6:::o    p.   in. — Dinner   Hour   Concert. 

Sunday.  February  <S 

10:00  a.  m. — 1st  Presbyterian  Church  of  Hol- 
lywood. 

2:00  to  4:00  p.  m. — Musical  program. 

4:0u  p.  in. — Roberts  Golden   Stan-  Hand. 

1:16  p.  m. — Wilshire  All-Souls  Church, 

6:;pi  ]).  m. — Hollywood  Unitarian   Church. 

7:00  p.  m. — 1st  Presbyterian  Church  uf  Holly- 
wood. 

1:00    p.    m, — Concert    "  )rchestra. 

9:00  p.  m. — Courtesy  program. 

M an day,  February  7 

3:00  p.  m. — First  Presbyterian  Church  ol  Hol- 
lywood. 

7:00   p.    m. — Courtesy   program. 

7:30  p.  m.  —  Pia>  let. 

8:00   p.   m. — Courtesy  program. 

9:n<)  p.  m.— Courtesy  program. 

10:00   p.  m. — KNX    Feature    program. 

1 1  ;imi  p.   m. — Uus    a rn in- 1 m's   Orchestra. 

TueKdny.   Febrtmr>    N 

3:00   p.   m. — Combined   program  by   Police   and 

Fire  Depts. 
1:00  ii.   'ii.      Radio   matinee. 
7: imi    p.   m. — Courtesy   program. 
LOQ    i'.    m,  —  Feature   program. 
9  no    p.    in.-  Courtesy    program, 
t  o  .on   p.   m. — Gus    A  rn  helm's   Orchestra. 

■\\  'edit  end  ay,  February  !> 

7:00  p.  m. — Courtesy  program. 

k30    p,    m. — Feature   program. 

|:00   p,    io. — » lourtesy    program. 

9:00  p.  m. — Feature  program. 

10:iin   p.    m.— Feal  ui  e   pi  ogram. 

ii  oo    p,    in. — tins    Arnheim's    i  irchi 

ChurMdny,  February   10 

11:00   a.    m. — Nature   talk. 

7  no  p.  in. — Organ  recital  by  Fred  Scholl. 

B  00    p,    ni. — Court*  53     pi  ogram. 

|:00   to    in  00  p,   m.—  Fea  !  ur  \    pi  i  -ram, 

10:00  p.  ni. — Feature  program. 

11:00    p.    m. — Gus    Arnheim's    Orchestra. 

Fi  ni:i  >  .  February  1 1 

m.< — -Musical   program. 
4:00  p.  m. — Boy  Scouts"  Musical  Program. 
7 :0Q    p.    in       i  '< 
s  oo    p.    m.  —  Feature    program. 

8:00    p.    m. — Courtesy    program. 


and 


10:00   p.   m. — ■  Feature   program. 

11:00    p.    m. — Gus    Arnheim's    Orchestra. 

Saturday,  February  III 

3:00   p.   m. — The  Town  Crier  of  the   Day, 
his  pals. 

7:00    p.    m. — Stories   of    insect    life. 

7:15     p.     m. — Announcement     of    Sunday     ser- 
vices of  the  leading:  Los  Angeles  churches. 

7:3<i   p.   m. — Feature   program. 

S:00    p.    m. — Feature   program. 

9:00    p.   m. — Feature   program. 

10:00    p.    m. — Gus    Arnheim's    Orchestra. 

11:00  p.  m. — KNX  Frolic  from  the  main  studio. 
KFVVB— WARNER   BROS.,   HOLLY- 
WOOD—252 

Sunday,  Fein  nary  7 

S:S0  tit  9:00  p.  m.- — Studio  program. 

9:00   to   11:00  p.   m. — Warner   Bros.   Frolic. 

Monday,  February  7 

12:30   t<>  1:30  p.  m. — classified  hour. 

5:00  to  6:00  p.  m. — Children's  hour. 

6:00   to  7:00  p.  m. —Dinner  hour  concert. 

7:00  to  S:00  p.  m.— Program  featuring  concert 
orchestra. 

8:00    to  8:10   p.  m. — Daily  News  items. 

8:10    to    0:0n    p.    m. — Kenneth    Gillum,    popular 
sungs. 

9:00  to  9:50  p.  m. — European  Novelty  Orches- 
tra. 

9:50   to  10:00  p.  m. — Daily  News   items. 

10:00  to  11:00  p.  m. — Orchestra. 

11:00  to  12:00  p.  m. — Dance  music. 

Tuesday,   February  8 

12:30  to  1:30  p.  m. — Classified  hour. 

4:45   to   5:no  p.   m. — Dr.  L.  T.   Clark   on  "Diet." 

5 o  0:00  p.  m. — Children's  hour. 

6:00  t<>  7:00  p.  m. — Dinner  hour  concert. 

7  :no  to  7:30  p.  m. — Studio  program. 

7::i0    to  7:50  p.m.- — Interesting  announcements. 

7:50  to  8:00  p.  m. — Dailv  News  items. 

8:00    to    9:00   p.   m. — Warner   Bros.    Orchestra. 

9:00   to  9:50   p.   m. — Warner  Bros.  String  Trio. 

9:50  to  10:00  p.  m. — Daily  News  items. 

K):iiii  tn  lDOii  p.  m. — Orchestra. 

11:00   tn  1^:00  p.  m. — Dance  music, 

Wednesday,  February  1) 

12:30  in  1:30  p.  m. — Classified  hour. 

5:00  t<>  6:00  p.  m. — Children's  hour. 

6:00   io  7:ii0  p.  m. — Dinner  hour  concert. 

Tim     to    7:30     p.    m. — Thirty    minutes    of    sun- 

sh  ine. 
7:30   to  7:60  p.  m. — Interesting  announcements. 
f:60  to  8:00  p.  m. — Daily  News  items. 
8:00   to   9:00  p.   m, — Warner  Bros.   Orchestra, 
9:00    lo  9:50   p.   m. — The  Junior  Symphony. 
9:50    to   10:00   p.   m. — Daily  News  items. 

I  0:00    toll  :i)n   p.   m. — Orchestra. 

11:00  i"  12:00  p.  m. — Dance  music. 
Tiiursdny.  February  lu 

12:30   lo  1:30  p.  m. — Classified  hour. 

6:00  io  7:00  p.  m,  —  Dinner  hour  concert. 

7:ito   to  7:80  p.  m. — Program. 

7:30    to  7:60  p.  m. — Interesting  announcements. 

7:fi(i    to  8:00    p.    ni-  —  Daily  News   items. 

8:00    to    9:00    p.    m.— Hawaiian    Quartette. 

9:00  io  9:50  p.  m. — Concert  Orchestra. 

9:60   to  10:00  p.  m. — Daily  News  items. 

10:00  i"  11:00  p.  m.— Orchestra. 

11:00   to   12:00  p.  m. —  Dance  music. 

Friday,  February  ll 

12:30    to  1:30   p.    m.— Classified  hour. 

6:00   io  7:00  p.  m, — Dinner  hour  concert. 

i  do  i"  i    :"  i'  in      interesting  announcements. 

;  30  to  8 .mi  p.  in. — < !oncer1  i  trchesl ra. 

8:00   to   9:00  i'.   m. — Warner   Bros.  Orchestra. 

9:00  I-   9  50   p    m       Warner   Bros.   String  Trio. 

9:50    to    i v    in. —  i  '■'  ily   N<  «  a  items. 

I to  11  I'"  p.  in. — Orchesl  ra, 

II    o    1  .'   00   p.   m.  —  1  >a  nee   inn.-  ir. 

Saturday,   February    13 

i  ■    ' i   SO  p.  m. — Classified  hour. 

7:00    p.    m. — Dinner  hour  concert. 
i    ii. i    to  8:00  P     mi.      -Mi  lody    Makers, 

8:00  to   9 i'    in  -    Progi  i ;" 

w.i  rner  Bi  os,  String  Trio. 
l  0:00  to  i  i  :00  p,  m. — ■  >rchesl 
11:00  to   12:00  p.   m, — I'ance  music. 


KGW— MORNING   OREGONIAN.  PORT- 
LAND— 491.5 

*  li  ml  ii  v.    February   8 

10:56  to  l-':::'1  p.  ra. — Morning  services. 
1:00  to  6:00  p.   m.— KGW  Salon   Orchestra. 

i  p    in  — i  :onc0r1   i  irchestra. 
7:80   to   9:00   p.  m.— Evening  services. 

.•    10:00   p.    ra, — Cot 
Monday,  February  " 
-  IS   a     m. — Setting   up  exercises. 
10:00    to    11:30    a     m. — Music,    weather    report, 
hold    helps, 
i   l  :30   p.   ni      Moon   c< 

.  r     on  cert, 
p.    in. — Children's    Program. 
0    7    i:.    p.    m. — Utility    service. 

Udeville   entertainment, 
nice    music, 
Tueaaay,   I  Vliruar?    *  . 

.,  , ;,  m. — -Women  s    Health    Exer- 

M    tslc,    weather    report, 
helps. 

i   p.   m. — Noon   coi 
p.   m. — Women's  Matinee. 


6:00  to  7:00  p.  m. — Dinner  concert. 

7:00  to  7:30  p.  m. — Children's  program. 

7:30   to  7:45   p.   m. — Utility  service. 

8:00  to  10:00  p.  m. — Educational  program. 

10:00   to   12:00   p.  m. — Dance  music. 

Wednesday*    February  ft 

7:15    a.    m. — Setting   up   exercises. 

10:00    to    11:30    a.    m. — Music,    weather    report, 

household   helps. 
12:30   to    1:30   p.   m. — Noon   concert. 
0:00    to    7 :00    p.    m. — Dinner    concert, 
7:00    to    7:15    p.    m. — Utility   service. 
7:30  to  S:00  p.   m. — Albers  Poultry   School. 
S:00  to  9:00  p.  m. — Concert. 
9:00    to    10:00    p.    m. — Concert. 
Thursday,  February  10 
10:00   to    11:30   a.   m. — Music,   weather  report, 

household   helps. 
12:30    to   1:30   p.   m. — Noon   concert. 
6:00    to   7:00   p.   m. — Dinner   concert. 
7:30   to   7:45  p.   m. — Utility   Service. 
7:45   to  8:00  p.   m. — Lecture. 
S:00  to  10:00  p.  m. — Vaudeville  entertainment. 
Friday,  February  11 
7:15    a.   m. — Setting   up   exercises. 
9 :45    to    10:00    a.    m. — Women's    Health    exer- 
cises. 
10:00   to    11:30   a.   m. — Music,    weather  report, 

household  helps. 
12:150   to   1:30   p.   m. — Noon  concert. 
2:00  to  3:00  p.  m. —  Women's  Matinee. 
6:00  to  7:00  p.  m. — Dinner  concert. 
7:00  to  7:30  p.  m. — Children's  program. 
7:30    to    8:00    p.    m. — Weekly    meeting    of 

KGW  Movie  Club. 
8:00  to  9:00  p.  m. — Concert  Orchestra. 
9:00  to  10:30  p.  m. — Dance   music. 
10:30    to    12:00    p.    m. — Weekly    frolic    of 

Keep    Growing   Wiser   Order   of   Hoot   Owls. 
Saturday,  February   12 
10:00    to    11:30    a.    m. — Music,    weather   report, 

household    helps. 
12:30  to  1:30  p.   m. — Dinner  concert. 
6:00   to  7:00  p.  m. — Dinner  concert. 
7:00    to    7:30    p.    m. — Children's    program. 
7 :30    to    7 :45    p.    m. — Weather    report. 
8:00    to    8:30    p.    m. — Concert. 
9:00    to    10:00    p.    m. — Concert. 
10:00    to    12:00   p.    m. — Dance   music. 


the 


the 


KOA— GENERAL  ELECTRIC,  DENVER 
— 322.4 — (Mountain    Time) 

Sunday.  February  C 

L0:30    a.    m. — Solemn    High    Mass. 

6:30   p.    m. — Organ   recital. 

7    1".   a.    m.— Sermon,    Rev.   Thomas   Burke. 

Mmiilny,   February  7 

11:45  a.   m. — Weather,  stocks,  markets. 

12:15   p.    m. — Organ   Recital. 

6:00    p.    m. — Stocks,    markets,    livestock. 

0:30  p.   in.  —  Dinner  concert. 

7:30  p.  m. — Children's  hour. 

S:00    p.    m. — Instrumental    program. 

sir.    p.    m.— Studio    program. 

Tuesday.    February  S 

11:46  a.   m, — Weather,  stocks,  markets. 

12:16   p.   m. — Organ   Recital. 

3:16   p.    m. — Talk. 

3:30  p.   in. — Housewives'   matinee. 

4;;!ii   p.   m. — Question    Box. 

4:45    p.    m. — Fashion    review. 

6:00    p.    m. — Stocks,    markets,    livestock. 

6:30   p.    m.  —  Dinner  concert. 

t  30  i>    m— Farm  Questions. 
9:00  p.  m. — Instruction  in  Auction  Bridge. 
\\  edaesday,  February  ft 
ill.-  :1    in — Weather,  stocks,  markets. 
12:16   p.   m. — Organ  Recital. 
$:00    p     m. — Stocks,    markets,    livestock. 
,     m.  —  Talk. 

6:30  p    m.  —  Dinner  concert. 

7:30  p.  m. —  Wynken,  Blynken  and  Nod. 

8:00  p.  m. — Instrumental  program. 

8:15   p.   m. — Studio   program. 

Thamdar<  February  l» 

ii   i;,  ,,    m,— Weather,  stocks,  markets. 

12:15  p.  m. — Organ  recital. 

3:16   p.   ra. —  Talk. 

3:80  p.  m. — Matinee  for  housewives. 

4:30  p.  m. — Culinary  hints. 

4:45     p.     m. — Fashion     review. 

6:00  p.  m. — Stocks,  markets,  livestock. 

Friday.  February  11 

11:45  a,  m. — Weather,  stocks,  markets, 

m. — Instrumental  Concert. 
1:00    p.    m. — Organ   Recital. 
I    i  -,    p     m.__  Talk. 
3:80  p.  m. — Matinee  for  housewives. 

■■.    m. — Question   Box. 
4:45    p.    m. — Fashion    Review. 
6:00    p.    m. — Stocks,    markets,    livestock, 
m.  —  I 'inner  concert. 

a   .    Backoffs." 
7:30  p.   m. — Preview  of  International  Sunday 

school   lesson. 
800  p.   m. — Instrumental   program. 
B:16    p.    m. — Studio  program. 
Saturday,  February  l- 
11:45  a.  m. — Weather,  si 
12:15  p.   ra. — Organ  Recital. 
10:30   p.   m. — Dance  program. 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 

Pleasure's  Wand 


February  5,  19271 


five   vaudeville  acts  of  importance  on 
their  "Innovation  "Week"  program. 

"Young  April,"  a  Cecil  B.  DeMille 
picture,  stars  Joseph  Schildkraut,  Bes- 
sie Love  and  Bryant  Washburn.  The 
hero,  a  prince,  gets  into  many  entan- 
glements, including  his  romantic  ad- 
ven.ures  with  a  Grand  Duchess,  who 
turns  out  to  be — .  But  see  the  show  and 
find  that  out! 

Herman  Timberg  headlines  the  bill 
a^  the  chief  fun-maker,  bringing  an  act, 
"The  Novelty  Shop."  Rosita,  appear- 
ing in  "The  Darling  of  Spain,"  in  a 
gorgeous  Hispano  Revue,  has  two  as- 
sistants, Paco  Moreno  and  Pilarica. 
Sammy  Timberg,  Herman's  yi  mng 
brother,  appears  in  "The  Rebellion,"  a 
satire  on  syncopation.  "A  Night  in  a 
Night  Club,"  features  Alice  Ridnor  and 
Barbara  Blair. 

*     *     * 

California 

Ben  Burbridge.  the  mighty  hunter,  in 
his  famous  "Gorilla  Hunt,"  and  "That 
Model  From  Paris,"  as  the  screen 
photoplay,  are  this  coming  week's  at- 
tractions at  the  California  Theater. 

Lions,  tigers,  elephants  and  other 
gigantic  beasts  are'  captured  amid  great 
dangers  and  during  the  procedure,  mo- 
tion pictures  were  taken,  presenting 
some  of  the  most  exciting  African  jun- 
gle expeditions. 

Bert  Lytell,  Marceline  Day  and 
Eileen  Percy  are  the  stars  in  ""That 
Model  From  Paris."  directed  by  Louis 
J.  Gasnier,  using  the  Gouverneur  Mor- 
ris story,  "The  Right  to  Live."  A  large 
supporting  cast  is  given  in  the  picture 
with  comedy-drama  slants  on  life. 

Attilio  Laraia  and  the  big  California 
orchestra  will  be  heard  in  concert  num- 
bers and  there  are  always  at  the  Cali- 
fornia Theater,  the  latest  news  reels 
and  educational  films  and  comic  sup- 
plements. 

*     *     * 

Pantages 

"Cissie"  Loftus  heads  the  new  bill  at 
Pantages  Theater  this  coming  week- 
starting  with  Saturday's  performances' 
Many  characteristic  imitations  will  be 
given  by  beloved  Cecilia  Loftus,  who 
seems  to  take  on  the  very  personalities 
of  those  win ini  she  imitates  to  perfec- 
tion. 

_  Francis  Renault,  the  "slave  of  fash- 
ion." has  brought  a  wardrobe  worth 
$j0,000,  so  we  are  told,  in  which  he 
demonstrates  some  of  the  things  that 
milady  may  wear.  Renault  imperson- 
ates Queen  Marie  in  these  new  per- 
formances, as  well  as  other  world-fam- 
ous folks. 

"Stage  Madness"  is  the  screen  feat- 
ure, with  lovely  Virginia  Valli  the  star. 
There  are  other  good  numbers  to  ex- 
pect on  the  Pantages  bill. 


(Continued  from  Page  7) 

Cameo 

Harry  Carey  in  "Satan  Town"  ("Tia- 
juana  has  nothing  on  this  hell-hole" 
savs  the  caption  used  in  the  announce- 
ment), comes  to  the  Cameo  Theater, 
Saturday,  fur  a  run  of  four  days.  The 
Cameo  will  also  show  colored  scenes 
of  Yosemite  Valley. 

Alice  Joyce  and  \\".  C.  Fields,  co-star- 
ring in  "Su's  Your  Old  Man,"  will  be 
screened  from  Wednesday  to  Saturday. 
In  conjunction  with  this  program  will 
also  be  a  Mack  Sennett  comedy, 
"Masked  Mammas." 

*     * 

Alhambra 

"Taxi-Taxi,"  with  Edward  Everett 
Horton  and  Marian  Nixon  the  princi- 
pals, is  the  screen  feature  today,  Sat- 
urday and  Sunday,  at  the  beautiful  new 
Alhambra  Theater  on  Polk  street,  near 
Green.  Richard  Dix  will  be  seen  in 
"The  Quarterback,"  with  Esther  Rals- 
ton playing  the  heroine,  for  Monday, 
Tuesday  and  Wednesday's  showings. 
All  the  excitement,  glamor  and  color 
that  provides  college  life  with  its  zest 
are  shown  with  some  70,000  people  in 
the  background.  This  is  a  Paramount 
picture. 

"The  Eagle  of  the  Sea"  comes  to  the 
screen  Thursday,  for  a  run  of  two  days, 
with  Ricardo  Cortez  and  Florence 
Vidor  the  stars.  This  picture  is  in- 
tensely exciting.  The  O'Neill  Sisters' 
Kiddies  appear  every  Friday  evening. 

*  *~    * 

Theater  Arts   Club 

A  group  (jf  four  one-act  plays  was 
presented  with  credit  to  all  concerned 
Thursday  evening,  January  27,  in  the 
playhouse  of  the  Woman's  City  Club, 
465  Post  street,  Talma-Zetta  Wilbur, 
director. 

W.  S.  Lord  played  the  role  of  father 
in  "The  Terrible  Woman,"  a  comedy 
by  Wilbur  Daniel  Steele.  Dian  D'Au- 
ber,  Evelyn  Hines  ami  Master  Edward 
Unger  were  other  players. 

"The  Buffer;"  "Smarty's  Party,"  and 
"The  Robbery,"  a  comedy,  were  the 
other  three  playettes.  The  next  pro- 
duction will  be  on  February  24.  S.  W. 
Kerley  is  president  of  the  Theater  Arts 
Club,  with  headquarters  in  the  Elevat- 
ed Shops,  150  Powell  street. 

*  #     * 

New  Manager 

Herbert  Polin,  for  some  time  con- 
nected with  the  publicity  department 
of  the  Granada  theater,  has  been  trans- 
ferred to  the  St.  Francis  theater,  as 
manager. 

(  harles  I-'..  kurtzmann,  who  has  been 
in  charge  of  the  Si.  Francis,  will  be 
manager  of  the  Granada  theater,  the 
"home  office"  of  the  San  Francisco 
chain  of  the  Publix  Theaters.  These 
promotions   follow   the   resignation    of 


Edward  Smith,  formerly  the  manager 
of  the  Granada. 


A  Little  History 
The  California  School  of  Fine  Arts 
was  founded  by  the  San  Francisco  Aw 
Association  in  1X74;  in  1893  is  was  ai 
filiated  with  the  University  of  Califor- 
nia. It  is  a  widely  known  institution  de-c 
voted  to  the  cultivation  of  the  fine  arts! 
and  has  produced  many  world  famous 
attists.  The  old  school  had  its  first 
home  over  the  California  Market, 
across  the  hall  from  the  old  quarters  ofl 
the  Bohemian  Club.  Then  the  school 
moved  to  the  Mark  Hopkins  mansion 
on  California  street,  where  it  was  still 
housed  in  a  temporary  structure  after 
the  fire.  The  new  school  is  situated 
on  the  slope  of  Russian  Hill,  and  built 
in  the  Spanish  Mission  style. 


An  Irishman  being  awakened  in  the 
night  by  a  cry  of  fire  hastily  donned  his 
trousers  and  leaped  from  a  second- 
story  window.  He  alighted  safelv  on 
the  ground,  but  stood  looking  downj 
at  his  trousers,  which  in  his  excitement 
be  had  put  on  hindside  before. 

A  fireman  came  up  to  him  and  said: 
"Did  the  fall  hurt  you,   Pat?" 

"No,"  said  Pat.  "Devil  a  bit  did  it 
hurt  me,  but  it  gave  me  a  divil  av  a 
twishl." — Judge. 


L 


S.  A.  LOVEJOY 

will  bring 

ORDER 

Out  of  Chaos ! 

In  your  Books, 
Financial  Statements, 
Income  Tax  Reports. 

Expert  Auditor 

Part-time  Service 

268  Market  St.,  Room  101 


CLUB 

Auto  Service  Co, 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 
For  All  Occasions 
Day  and  Night 

City  Sightseeing  -     -     -     $3.00  per  hour 

Shopping 2.50  per  hour 

Short  Trips,  Taxicab   Rates 


PROSPECT 
4000 


585  Post  St. 
San   Francisco 


february  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


TRAVEL  TID-BITS 

By  Ernest  F.  Rixon 
-ities  That  Should  Be  Included  in  Your  European  Tour. 
A  MSTERDAM —  Famous  for  its  harbor,  great  docks  ami 
l\_  canals.  The  Ryks  .Museum,  with  its  collection  of  paint- 
ngs  by  Dutch  .Masters,  among  them  Rembrandt's  "Night 
watch."    Zoological  Gardens,  Royal  Palace,  Exchange  Build- 

BERGEN — The  second  city  of  Norway.  Beautifully  situated 

>n   an   arm   of   the    Byfjord,   and   surrounded   by   mountains. 

ianquet  Hall  of  King  Haakon  Haakonsson,  13th  century;  the 

fvskebrvggeu  ;  the  old  offices  and  warehouses  of  the  Hanseatic 

eague ;  the  National  Theatre,  which  is  the  mother-theatre  of 

Norway;  Bergenhus  Fortress;  the  Hanseatic  Museum. 

BERLIN — Capital    of    the    German    Republic.     Unter    den 

inden,    Brandenburg   Tor,    University,    Palace    of    Emperor 

Villiam  I,  Palace  of  Crown-prince  Lustgarten,  the  Dom,  tbe 

Soyal  Palace,  now  a  museum. 

BRUSSELS — Capital  of  Belgium.  "The  miniature  Paris." 
rlotel  de  Yille.  The  Guild  Houses.  Thirteenth  century  church, 
3te.  <  iudule.    Palais  de  Justice  and  Royal  Palace. 

CHESTER — An  English  walled  city  replete  with  Roman 
nemories.  In  the  Cathedral  may  be  seen  the  old  colors  of  the 
Chester  regiment  carried  in  the  battle  of  Bunker  Hill. 

DRESDEN — Capital  of  Saxony,  famous  for  its  architecture 
ind  art  collections.  The  Royal  Palace  with  the  Green  Vault. 
File  Picture  Gallery  containing  over  2000  paintings,  among 
hem  Raphael's  "Sistine  Madonna,"  and  numerous  masterpieces 
n-  German,  Spanish,  Italian,  French  and  Dutch  artists.  The 
apanese  Palace  (museum  of  antiquities)  and  Museum  Johan- 
neum.  The  Schloss,  Hof,  Frauenkirche  and  Sophien  Kirche. 
EDINBURGH— Capital  of  Scotland,  on  the  Leith  River, 
near  the  Gulf  of  Forth';  home  of  Sir  Walter  Scott,  Macaulay 
Bid  Hume.  The  Castle,  Holyrood  Palace  and  Abbey,  Parlia- 
ment House.  Greyfriars'  Churchyard,  St.  (ides'  Cathedral. 

I'M  IRENCE— "The  Alliens  of  Italy,"  home  of  the  Medici, 
sf  Dante.  Savonarola,  Giotto,  Fra  Angelico  and  Botticelli.  The 
(Jffizi  and  Pitti  Galleries  contain  the  supreme  works  of  the 
Italian  Masters,  paintings  and  sculptures.  Palazzo  Vecchio, 
:he  Duomo.  Campanile,  Baptistery  with  its  gorgeous  bronze 
loors,  which  Michelangelo  considered  worthj  to  he  the  gates 
>f   Paradise. 

FONTAINEBLEAU— The  sixteenth  century  chateau  con- 
structed by  Francois  I,  who  said,  "A  court  without  women  is 
ike  a  year  without  Spring  and  Spring  without  ruses!"  Na- 
feleon  signed  his  abdication  in  the  Chateau  in  1X14.  The  apart- 
nents  of  Marie  Antoinette,  Madame  de  Maintenon,  Catherine 
le  Medieis  and  Anne  of  Austria.  The  world-famous  Forest 
E  Fontainebleau. 

GENEVA — Capital  of  the  League  of  Nations,  Salle  de  la 
leformation,  Monument  of  the  Reformation.  Palais  des  Na- 
iens.  Capitol  .if  the  League  of  Nations.  Jardin  Anglais  and 
Jjiai  du  President  Wilson.  View  of  Mom  Blanc,  Ling  of  the 
Bps.    Excursion  on  the  fascinating  Lake  of  Geneva. 

INTERLAKEN — One  of  Switzerland's  most  enchanting 
■sorts,  with  a  view  of  the  noble  Jungfrau.  The  famous  cir- 
ular  tour  of  l.auterbnmncr,  Scheidegg  and  Grindelwald  will 
>ring  us  face  to  face  with  the  majestic  peaks  and  glittering 
now  fields  of  the  Bernese  Alps. 

LONDON — Trafalgar  Square,  National  Gallery,  Edith 
itvell  Memorial,  Thames  Embankment,  The  Temple,  London 
'ridge.  Tower  of  London.  Tower  Hill.  Trinity  Square,  Man 
ion  House,  Bank  of  England,  Lombard  Street.  Cheapside  and 
Ed  Jewry.  St.  Paul's,  Ludgate  Hill  and  Circus,  Fleet  Street. 
Bncoln's  Inn  Fields,  British  Museum.  Bedford  Square,  Regent 
'ark,  Wallace  Collection,  Oxford  Circus,  Piccadilly,  White- 
mil.  War  (  Iffice.  I  louses  of  Parliament.  St.  Mai  lurch, 
Westminster  Abbey,  Tale  Gallery,  Westminster  Call 
torse  Guards  Parade.  St.  lames"  Park.  Marble  Arch,  Park 
lane,  St.  James  Palace.  Marlborough  House.  Pall  Mall.  etc. 
be  < ■ " 1 1  ■  i  in  ■■■ 


BY  ORDER  OF  S.  GEORGE  ULLMAN, 
EXECUTOR 


Five  Hundred  Items  from  the 

ESTATE  OF 

RUDOLPH 
VALENTINO 

Consisting  of  Furniture,  Rare  Books.  Antique  Tapes- 
tries, Armor,  Weapons.  Jewelry,  Brocades,  Paintings, 
Art  Objects  and  Laces,  will  be  sold  at 

PUBLIC 
AUCTION 


BEGINNING    TUESDAY 

February  8,  1927,  at  1 :30  P.  M.  and  7:30  P.  M. 

Augmented  by  other  valuable  artistic  properties  from 
various  consignors  and  estates  at 

CURTIS  STUDIO 

575  Sutter  Street 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  5,  192/1 


THE  Western  Railways  Committee  on  Public  Relations 
has  issued  a  pamphlet  against  the  proposed  congres- 
sional legislation  to  abolish  "surcharges"  on  travel  in  sleep- 
ing ind  parlor  cars.  The  conclusions  of  the  Railways  Com- 
mittee are  summarized  as  follows:  The  removal  of  the  sur- 
charge would  (1)  Reduce  service  rates  for  those  best  able 
to  pay.  (2)  Result  in  raising  other  passenger  and  freight 
rates  or  (3)  postpone  reductions  in  general  passenger  rates 
or  (4)  postpone  general  reductions  in  freight  rates  on  agri- 
cultural produce  and  live  stock,  or  (5)  interfere  with  and  re- 
tard the  general  survey  and  adjustment,  where  possible, 
of  freight  rates  as  directed  by  the  Hoch-Smith  resolution. 
It  looks  as  if  the  Railways  Committee  had  a  good  case. 

The  California  Taxpayers'  Association  takes  the  position 
that  taxes  are  too  high.  The  fact  is  practically  axiomatic 
today.  All  economists  recognize  it  and  its  continuance  will 
have  an  indescribably  evil  effect  upon  the  development  of 
the  State.  Reasonable  economy  is  the  slogan.  However,  no 
economy  can  be  safely  practised  at  the  expense  of  the  public 
schools,  which  are  an  asset,  not  a  liability. 

*  *     * 

It  is  calculated  that  more  than  100,000,000,000  barrels  of 
crude  oil  can  be  produced  from  the  oil  shales  of  Colorado. 
Wyoming,  Utah,  Nevada  and  Montana  alone.  But  it  could 
not  be  profitably  obtained  unless  the  price  of  oil  were  to 
rise  quite  considerably,  or  there  were  to  be  a  development 
of  a  new  and  indeed  revolutionary  method  of  mining. 

*  #     # 

Somebody  ought  to  make  an  esthetic  campaign  on  the  ap- 
pearance of  our  street  cars.  Most  of  them  are  too  shabby 
for  words  and  do  not  do  the  city  any  good  in  the  eyes  of 
visitors  from  more  careful  towns. 

*  #     # 

The  San  Francisco  Stock  and  Bond  Exchange  is  appeal- 
ing more  and  more  to  Eastern  financial  interests.  The  recent 
application  for  the  listing  of  the  capital  stock  of  the  Stan- 
dard Oil  Company  of  New  York  representing  one  of  the 
largest  market  values  of  any  security  listed  on  the  San  Fran- 
cisco Stock  and  Bond  Exchange,  is  evidence  of  dominant 
position  of  the  local  exchange. 

*  *      i 

The  capital  structure  of  the  Standard  Oil  Company  of 
New  York  consists  of  17,500,000  shares  of  capital  stock  of 
which  16,760.931  shares  have  been  issued,  and  funded  in- 
debtedness of  the  company  and  its  subsidiaries,  the  Mag- 
nolia Petroleum  Company  and  the  General  Petroleum  Cor- 
poration, amounting  to  $61,956,500. 
*     *     * 

The  new  highway  commission  is  taking  up  its  work  with 
alacrity  and  if  it  carries  out  its  program,  wil  make  notable 
headway  in  the  development  of  the  .slate  highway  systems. 
It  will  have  to  show  much  energy  and  ability  to  keep  up 
with  the  work  done  by  its  predecessor.  It  may  be  frankly 
admitted,  however,  that  it  is  starting  well. 

*  *     * 

The  part  which  the  prison  road  camp  is  playing  in  the  de- 
velopment of  the  California  highway  system  may  be  seen 
from  the  following  allotments  made  by  the  highway  com- 
mission for  the  operation  of  prison  road  camps  to  the  end  of 
Tune,  as  follows:  Yosemite  lateral  cam]).  $89,000;  Del  Norte 
County  camp,  $120,000;  Lake  County  camp,  $28,000.  This 
would  have  been  considered  an  impossibility  a  year  or  two 
ago. 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY   I0TH.   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund     over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

IIAICHT  STREET  BRANCH Hnighi  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ullon  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4Vi)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:   TORONTO,  CANADA 
Paid  Up  I  ■ni.iinl  $20,000,000  (20,000,000  Reserve  Fund 

All  Kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought,  FOREIGN  and  DOMESTIC 
CREDITS  Issued,  CANADIAN  COLLECTIONS  effected  promptly 
and  al  REASONABLE  RATIOS.  OVER  r,.1ii  BRANCHES  THRU- 
OUT  CANADA,  and  at  LONDON,  ENG.;  NEW  YORK;  PORT- 
LAND,    ORE.;     SEATTLE.    WASH.;     MEXICO     CITY,     MEXICO. 

San  Francisco  Office:  450  California  Street 
BRUCE  HEATHCOTE  W.  J.  COULTHARD 

Manager  Aaut.  Manager 


Compensation,    General    Liability,    Plate    Glass,    Accident   and 
Health,   Fidelity  and   Surety,   Burglary,  Automobile   Insurance 


Branch  Office  Pacific  Coast  Department 

Walter  W.  Derr,  Manager 

105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  &  Steel  Co.  of  California 

Manufacturer!  of 

RIVETED     STEEL     PIPE,     TANKS,     CULVERTS,     PENSTOCKS, 

FLUMES,  GASHOLDERS,   SMOKESTACKS,  ETC. 


San  FrnncUco,  Calif. 
444  Market  Street 


Lou  Angele*.  Calif. 
5717  Santa  Fe  Avenue      j 


THE  HOMER  SYSTEM 

ACCOUNTANTS  —  AUDITORS  —  COLLECTORS 

Supervision  of  C.  P.  A. 
Excellent  Legal  Connections 

Financial  Statements,  Balance  Sheets,  Tax  Reports,  Book- 
keeping Systems;  Bonded  collectors  of  Bad,  Doubtful,  Slow- 
Accounts  ;  Notes  Vigorously  Prosecuted. 

DeYoung  Building,  San  Francisco,  Calif. 
Phone  Garfield  2024 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE  BROKER 

208    Crocker  Bulldinc    (Opposite    Palace    Hotel).    Snn   Francl.co 

Phone  Kearny  391 


ebruary  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


Ghirardelli  Co.  Celebrates  75th  Anniversary 

History  of  Pioneer  Chocolate  Firm  Linked  With  Romance  of  Early  Days  in  San  Francisco 


>OMINGO  GHIHAKDKI, 
Founder  of  the  Firm  of 
I  ►.   f.hirnrilelli  Coiiiimii.v 


REVIEWING  three-quarters  of  a  century  of  growth  and 
progress,  under  the  same  management  and  almost  in  the 
ime  location,  the  D.  Ghirardelli  Company  of  San  Francisco, 
ioneer  Pacific  Coast  manufacturers  of  chocolate  and  cocoa 
rpducts  with  a  nation-wide  reputation,  is  this  year  celebrat- 
ing its  seventy-fifth  anniversary  in 
business.  Announcement  of  the  fact 
was  made  in  the  firm's  advertise- 
ment in  the  January  issue  of  West- 
ern Confectioner. 

As  time  is  reckoned  by  geologists, 
a  space  of  75  years  is  hardly  worthy 
of  notice.  Hut  as  time  is  calculated 
in  the  business  world  of  today,  par- 
ticularly in  this  comparatively 
young  Western  country,  for  a  man- 
ufacturing linn  to  celebrate  its 
seventy-fifth  anniversary  of  contin- 
uous progress  i-  ranked  as  almost 
phenomenal.  Few  Pacific  Coasl 
linns  can  boast  75  years  of  exist- 
ence. And  fewer  --till  can  boast  re- 
laining  in  the  same  bands  during  all  of  that  time  ;  perhaps  this 
Stance  is  unique  in  that  respect.  The  I  >.  ( ihirardelli  <  '<  unpany 
as  a  romantic  history,  one  closely  interwoven  with  the  Eound- 
lg  and  growth  of  San  Francisco  and  California,  but  lack  of 
pace  here  forbids  more  than  a  casual  glance  at  it. 
The  firm  was  founded  in  1852  by  the  late  Domingo  Ghirar- 
elli,  who  directed  its  affairs  almost  until  the  time  of  his  death 
1S'»4.  lie  started  in  business  as  an  importer  and  retailer 
m  bis  first  establishment,  in  the  form  of  a  combination  whole- 
Be  and  retail  store  and  factory,  was  located  on  Mason  strei  t, 
ear  Jackson,  where  the  firm  dealt  principally  in  coffee,  spices, 
yrups  and  imported  liqueurs. 

The  business  was  later  moved  to  a  larger  and  more  promi- 
ent  location  at  what  was  tlun  138  Jackson  street,  near  the 
orncr  of  Sansome.  At  that  time  the  city's  waterfronl  was 
nly  a  couple  of  blocks  eastward  and  thai  wa-  tin-  bear!  of  the 
usincss  and  financial  district.  The  location  i-  now  numb  re  I 
11  Jackson  street,  and  it  wa-  there  that  tin-  first  chocolate 
lanu  Inclined  in  the  West  was  turned  out.  It  was  ni.nl.  of 
fisxican  or  Central  American  bean--,  brought  up  the  \M'M 
oast  by  sailing  ships  on  the  last  leg  of  the  journey  around 
I  I  lorn,  and  the  "factory"  was  a  crude  and  minute  affair. 
he  beans,  after  being  roasted,  were  pulverized  b_\  band  on  ., 
nictate."  a  sort  of  stone  washboard  with  a  -tone  pestle,  such 
s  was  used  by  the  aborigine-  to  grind  corn  and  acorn-,  ["he 
BOcolate  "liquor"  which  resulted  was  mixed  with  sugar  and 
narkctrd  in  the  form  of  compressed  cake-,  which  the  pur- 
ba-er-  grated  or  melted  to  use  in  making  their  chocolate 
leverage  or  ate  as  a  sweet  "from  the  chunk." 

It  i-  interesting  to  note  thai  the  original  "nictate. "  the  prin- 
ipal  piece  of  equipment  of  the  first  "factory."  i-  -till  in  ex- 
fcnee  and  on  exhibition  in  the  office  of  the  I  Ihirardelli  plant 
-  one  >>i  the  prized  possessions  of  the  firm.  \nd  a  framed 
op\  of  the  Daily  Alta  California  of  September  25,  1853. 
rowing  one  t<\  the  earliest  advertisements  of  i lie  firm,  h 
imminently  in  the  president's  office. 
The  production  of  the  small  packagi  ;"ig"  chocolate 

been  a  matter  of  comparatively   recent  years.    In  the  late 
■  s  the  firm  put  out  it-  first  "nickel  package,"  in  the  form  of  a 
■O-ounce  bat    of  dry.   sweet   chocolate  under   its   well-known 
■gle  brand  and  with  a   large   facsimile  oi  a  fi\ 
acb  end  n\  the  wrapper  label. 
It   i-  interesting  to  note,   a-   a  guide  to  public   taste  at  the 


time,  that  in  1890  the  firm's  books  show  sales  of  13,000  pounds 
of  bitter  coatings  and  12,000  pounds  of  sweet.  In  1926  the 
Ghirardelli  plant  produced  and  sold  a  total  of  14,200,000 
pounds  of  coatings,  ground  chocolate  and  cake  chocolate. 

For  Valentine's  Day  a  large  heart-shaped  lollypop  is  manu- 
factured and  put  up  in  a  box  20  inches  long  and  six  inches 
wide,  highly  decorated  with  ribbon  and  bearing  the  firm's  sig- 
nature. The  lollypop  itself  is  tied  with  bows  of  ribbon  so  that 
it  puts  up  an  exceptionally  attractive  appearance. 

In  1895  the  firm  moved  to  its  present  location,  buying  an 
entire  block  of  ground  and  several  buildings  from  the  old 
Pioneer  Woolen  Mills.  Two  of  the  original  buildings,  now  half 
a  century  old,  are  still  in  use.  Expansion  has  been  continuous. 
In  1(X)0  a  three-story  warehouse  was  added  to  the  group.  In 
1911  two  more  factory  buildings  were  erected.  In  1916  the 
present  office  building,  garage  and  power  house  were  built,  and 
in  1922  four  more  stories  were  added,  two  each  to  two  of  the 
buildings  already  in  use.  The  D.  Ghirardelli  plant  now  occu- 
pies an  entire  city  block  on  North  Point  street  between  Larkin 
and  Polk  streets  and  uses  seven  four-  and  five-story  buildings. 
The  interior  of  the  quadrangle  is  beautifully  parked  and  the 
north  window-  of  the  building  command  a  wonderful  view  of 
San  Francisco  Hay  and  the  Marin  and  Alameda  shores. 

Tile  I',  (ihirardelli  Company  has  remained  a  family  corpo- 
ration since  its  founding,  and  the  directors  and  department 
manager-  are  all  grandsons  of  the  original  founder.  I).  Lyle 
Ghirardelli  i-  president  and  general  manager;  Alfred  Ghirar- 
delli is  vice-president,  Harvey  (ihirardelli  i-  secretary  and 
plant  manager  and  Louis  ( Ihirardelli  is  sales  manager.  The  firm 
affords  continuous  employment  to  140  men  and  women  and 
maintains  warehouse  -tuck-  in  Los  Angeles,  Phoenix,  El  Paso, 
Denver,  Salt  Lake  City,  Portland,  Tacoma,  Seattle.  Spokane 
and  Boise. 


The  Russian  Tea  Room 

(  Iccasionally  one  wearies  of  down  town  restaurants,  how- 
ever excellent  their  cuisine,  however  attractive  their  service, 
and    longs   for  "something  different"   in    the   way   <d"  dining 

out;  something  unusual  in  environment;  something  with  a 
foreign  flavor. 

I  low  would  a  cafe  in  a  castle  appeal  to  you,  jaded  down 
town  diners:  A  restaurant  opening  out  onto  a  terraced  gar- 
den from  which  a  -weeping  view  of  the  bay  and  Oakland 
bills  ma)  be  viewed?  A  tea  room  where  you  can  sample 
strange  Russian  dishes,  or  confine  yourself  to  American 
food,  as  v  on  please? 

Mine.  Igor  Varipaeff  announces  the  formal  opening  of  the 
\\  inter  Garden  addition  to  the  Russian  Tea  Room,  on  Tay- 
lor -licet,  between  Broadway  and  Vallejo,  adjoining  the 
Hillcre-t  Club,  on  Saturday  evening.  February  12th,  from 
-even   to  nine  o'clock. 

There  will  be  a  Russian  entertainment:  dancers,  singers, 
folk  music,  and  Russian  Gypsy  s^ii;-  i  luests  may  dance. 
also,  to  the  music  of  the  Russian  Balalaika  Orchestra. 


CONFLICT 
By  Wilbert  Snow 
The  sea  is  forever  quivering. 
The  shore  forever  -till ; 

And  the  boy  who  is  born  in  a  sea-coast  town 
1-  b<  >rn  with  a  dual  will : 
The  sun-burned  rocks  and  beaches 
Inv  eigle  him  to  stay  ; 
While  every  wave  that  breaches 
Is  a  nudge  to  be  Up  and  away. 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  5,  1 


99 


SOCIETY 

(Continued  from  Page  9) 

Mrs.  George  Brown  wore  a  pastel  shade  of  blue  taffeta  in 
bouffant  style.    Mrs.  John  Delucchi  wore  a  gown  of  black 
georgette  and  silver. 
Hand  Painted  Taffeta 

Mrs.  A  DeBenedetti  was  gowned  in  a  hand  painted  peach 
taffeta  in  bouffant  style.  Miss  E.  Vannuchi  wore  a  pretty 
ruffled  blue  crepe  frock  trimmed  in  pastel  colored  beads. 

Miss  Rossi  wore  a  peach  taffeta  dress  in  bouffant  style. 
Miss  Katherine  Kelly  wore  a  rose  pink  georgette  frock. 

Norma  Grosso  wore  a  gown  of  green  georgette  with 
which  she  carried  a  flame  ostrich  fan.  Miss  Eda  Terdera's 
frock  was  of  orchid  taffeta  and  net. 

Mrs.  A.  S.  Musante's  gown  was  of  green  crepe.  Mrs.  P. 
A.  Bricca  wore  orchid  georgette  with  a  cerise  flower. 

Kathleen  Byam  will  give  a  program  of  character  imper- 
sonations in  the  Paul  Elder  Gallery,  Tuesday  evening,  Feb- 
ruary 8th,  at  8:15  o'clock.  Miss  Byam's  work  is  exception- 
ally brilliant  and  finished,  artistic  in  its  delicate  and  subtle 
interpretations  of  contrasting  characters.  She  has  a  back- 
ground of  professional  training  and  stage  experience.  Her 
recital  is  given  under  the  auspices  of  Eva  Smith  Hackett. 


Parisian  Dyeing  and  Cleaning 


583  Post  Street 
In  Virginia  Hotel 


MME.  M.  S.  E.  LEE 

Parisian  Dyeing  and  Cleaning 


San  Francisc* 
one  Franklin  2510 


J.  SPAULDING  &  CO. 

Established  isiu 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

35S  TEHAMA   STREET,  SAN  FRANCISCO 
-     Phone  Douglas  3084 


LOU   W.  SARTOR,  Prop.  PHONE  GRAYSTONE  428 

LOU  SARTORS  SERVICE  STATION 

We  Carry  All  Popular  Brands  Eastern  and  Western  Oils 

New  Method  Washing  and  Polishing 

Equipped  With  Latest  Type  Hydraulic  Lifts 

Oiling  and  Greasing — Battery  Service 

AT  CALPET  GAS    STATION 


Post 

ami    Frank 

in   Streets 

San  Francisco, 

Calif. 

CHAS.  J.  EVANS 

PALACE  GARAGE 

Opposite  Palace  Hotel 
HAVE    YOUR  CARS    WASHED   AND   GREASED 

"THE  PALACE  WAY" 

Rates:  '■'■'><:  per  day;  $7.50  per  month. 

PHONE  DOUGLAS  243 

SLv  Floors  for  Service  and  Storage  of  Automobiles) 


Graystone  130  Open  Day  ar>4  Night 

SHERWOOD   GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specially 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 

St.  George  Garage,  410  Bush  St.         Monarch  Garage,  1361  Bush  St. 

Management  of  Wm.  Saunders 


Escorted  and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 


ESTABLISHED    1871 


ERNEST  F.  RIXON,  general  oAgent 

544  Market  Street,  San  Francisco,  Cal. 

Telephone  Sutter  2342 


TRUNKS  -   RACKS  -  BUMPERS 

In  Stock  or  made  to  order 

EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVE. 


THIRD     STREET      GARAGE 

Sterling  Anderson,  Mgr. 

Three  Blocks  from  S.  P.  Depot 
Cor.  Third  and  Folsom  Streets 

NEW  FIREPROOF  GARAGE 

Repairing-,    Oiling,    Greasing:,    Washing    and    Polishing; 

Gasoline        :        Oils        :        Sundries 


1140   GEARY 


TEL.  GRAYSTOXE  42CC 


Metnl  Work  Apper- 
taining; to  Automo- 
biles—  Oxy-Acetylene 
Welding;  —  Black- 
■mithing;. 


AUTO  FENDER  AND  RADIATOR  WCRKS 


Let  us  save  you  wash  day  bother. 
It's  an  aid  to  beauty. 

La  Grande  &  White's  Laundry  Co. 


[2 


"Thi1  Recommended  Laundry" 


250  Twelfth  St.,  San  Francisco 


'Phone  Market  916 


ebruary  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  Weller 

Director  or  Publicity 
iXiitimiiil   Automobile  <  lull 

jtrlTIIIN  the  confines  of  Sonoma 
»  '  County,  the  motorist  will  find 
istorical  districts  that  combine  the  le- 
endary  lore  of  the  Indians  with  the 
jcords  of  the  Elizabethan  seamen  and 
terary  districts  which  have  been  en- 
irined  in  poem  and  novel  such  as  the 
Valley  of  the  Moon." 

The  presidio  at  Sonoma  was  the  set- 
ng  of  the  Hear  Flag  Revolution  which 
ad  a  great  deal  to  do  with  the  admis- 
on  of  California  into  the  Union  and 
ere  was  founded  the  northernmost  of 
le  mission  stations  to  serve  as  an  out- 
ost  for  the  traders  and  Indian  tribes 
I  the  northern  peninsula. 

You  will  find  in  the  Napa  Valley 
ich  scenes  as  are  to  be  found  on  the 
ailing  hills  of  Italy.  Along  the  banks 
f  the  Russian  Rive/  are  gigantic  Red- 
'Ood  forests,  while  a  few  miles  outside 
f  Santa  Rosa  is  the  Petrified  Forest, 
■hich  preserves  in  its  varied  monarch- 
le  record  of  countless  ages  of  the 
arth.  (  >nly  a  few  miles  away  are  the 
pouting  geysers  at  Calistoga  and  Mvr- 
Bale. 

On  the  shoulders  of  Mt.  St.  Helena, 
1st  above  the  highway  that  leads  into 
.ake  County,  is  the  monument  that 
larks  the  spot  where  Robert  Louis 
tevenson.  the  novelist,  spent  his 
oneymoon  days  and  wrote  "The  Sil- 
erado  Squatters."  At  (den  Ellen  is  the 
lemorial  library  to  Jack  London  and 
n  the  outskirts  of  the  little  town  is 
le  ranch  upon  which  the  novelist 
pent  man\  happ\  years,  Santa  Rosa 
fas  the  location  of  the  experimental 
ardcns  of  the  late  Luther  Burbank. 
list  outside  of  the  town  of  Petaluma  is 
le  ol.l  adobe  which  was  the  headquar- 
i  the  Spanish  soldiers  under  Gen- 


eral Vallejo.  This  adobe  structure  is 
said  to  be  the  largest  in  the  world. 
Petaluma,  famous  lor  its  chickens,  Se- 
bastopol  for  its  apples  and  Napa  for  its 
soda  springs,  are  three  interesting  ob- 
jectives for  the  motorist  making  a  tour 
of  the  County. 

Near  Forestville  is  located  the  Bo- 
hemian Grove  where  the  Annual  For- 
est Grove  Jinks  of  the  Bohemian  Club 
of  San  Francisco  are  held  and  three 
miles  out  of  the  town  of  Guerneville 
on  the  Russian  River  is  Armstrong 
Woods,  a  county  reservation  and  one 
of  the  finest  stands  of  the  giant  Red- 
wood to  be  found  anywhere  on  the 
coast. 

Sonoma  is  particularly  attractive  at 
this  season  of  the  year  when  spring  is 
just  around  the  corner,  when  the  slopes 
are  decked  in  their  garb  of  green  and 
when  the  early  wild  flowers  are  peep- 
ing out  of  their  hiding  places  in  the 
meadow-lands.  History,  romance  and 
scenic  beauty  are  all-season  attractions 
in  the  county  i  if  Soni  una. 


Sequoia  Club  Calendar 

The  lirst  of  a  scries  of  international 
dinners  will  he  held  February  10th  at 
6:30  p.  in.  at  the  Sequoia  Club.  lion. 
Gerald  Campbell.  Consul  of  Great  Brit- 
ain, presiding  as  toastmaster. 

()n  February  17th,  the  usual  fireside 
meeting  will  take  place  at  9  p.  m.  Anita 
Day  Hubbard  will  speak  on  "Recognition 
of  "California  Artists"  at  the  meeting 
which  will  be  held  February  24th.- 


Save  the  Ducks 
Adopting  as  its  slogan,  "Increase  the 
Water  Areas  and  Save  the  1  lucks,"  the 

Associated  Sportsmen's  Clubs  of  Cali- 
fornia i-  leading  a  campaign  through- 
out western  and  Pacific  coast  states  for 
a  fund  of  $10,000  to  be  used  by  the 
Biological  Survey,  C.  S.  Department  of 

Agriculture  in  defraying  the  expense 
of  a  preliminary  survey  looking  toward 
the  re-flooding  of  Lower  Klamath  in 
California,  Malheur  Lake  in  Oregon 
and  l'.ear  River  Marshes  in  Utah.  Dr. 
E.  W.  Nelson,  chief  of  the  Biological 
Survey,  has  declared  that,  with  this 
survey  completed  the  work  of  re-flood- 
ing the  areas  mentioned  might  be  ac- 
complished at  a  moderate  expense  and 
dried  up  marshes  converted  from  death 
traps  into  healthy  resorts  for  birds. 

Permanent  correction  of  the  existing 
condition,   which   is  responsi- 

ble for  the  shortage  of  ducks  through- 
out the  west,  las  in  the  building  of 
dikes  and  drilling  of  wells  to  impound 
and  supply  fresh  water  to  these  areas 
that  they  may  again  be  made  into  vast 
feeding  and  breeding  ground  sanctuar- 
ies, .is  th(  Few  years  ago.  The 
$11 1,1 1  :  •  to  determine 
the  cost  of  this  work,  no  federal  funds 
ailable  tor  the  survey. 


Advantageous 

Comradeship  reigns  in  this 
organization  and  it  is  re- 
flected in  the  service  ren- 
dered. The  employees  are 
part-owners — and  service 
is  given  with  a  smile. 


PACIFIC  GAS  AND 
ELECTRIC  COMPANY 


"►ACIFIC   SEBV1CE" 


Owned  -  Operated  -  Managed 
by  Californians 


The  coffee 
liked  by  all- 


GEO.  W.  CASWELL 

Sutter  6651  or  Oakland  1017 

Telephone  Direct 

l,soo.OOo  cnp»  were  .erred  at  the 

Pnn.inia-Paclllc   International   Exnoaltlo 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  5.  1927' 


-^Siic/S* 


-#& 


<&* 


GOLF 

By  Fred  Blair 


"&J$J9» 


"■9\s 


♦jf** 


PRESIDENT  -DOC"  SHERMAN  has  had  his  handicap 
changed,  which  means  that  he  will  either  have  to  shoot 
better  gulf  or  quit  the  ministry. 

*  *     # 

Hugo  Poheim  says  business  is  pressing  in  its 
demands  so  that  he  can  no  longer  cut  up  on  the 

links. 

*  *     * 

Tack   Ellerv,   the    Fleischmann   yeast    product, 

shot  a  duck  last  week. 

*  *     * 

Hoyt  Lesher,  the  doughnut  king,  claims  he  is 
not  able  to  get'  his  score  any  lower  than  the  holes  in  his 

doughnuts. 

*  *     * 

Knut,  pronounced  NUTE.  not  NUT,  Lundstrom,  the 
popular  Powell  street  hatter,  has  made  the  announcement 
that  from  now  on  he  is  to  be  counted  in  the  money. 

*  *     * 

Herb  Bilsborough  claims  that  1927  will  enable  him  to  cut 
many  strokes  from  his  present  585. 

*  #     * 

Rigo  De  Luca,  who  spends  his  time  with  the  chickens. 
says  he  is  out  for  new  worlds  to  conquer,  now  that  he  has 
broken  100. 

Al  Evers,  the  smiling  vice-president  with  the  wonderful 
drawing  power,  claims  the  new  handicapper  has  a  grudge 

against  him. 

*  *     * 

Rod  Guyett  says  that,  now  he  is  relieved  of  the  responsi- 
bility of  the  tournaments,  he  will  spend  this  year  in  having 

his  handicap  lowered. 

*  *     * 

Ed  Peterson,  the  tile  bug,  claims  to  have  the  only  correct 
formula  for  making  putting  greens.  1  le  said  they  all  should 
be  covered  with  tile  and  drained  toward  the  cup. 


Claude  Alexander's  voice  is  changing  and  in  the  very  near 
future  he  expects  to  join  the  croakers'  chorus  in  the  beauti- 
ful ballad,  "What  might  have  been." 

*  *     * 

Due  to  the  fact  that  Line  Johnson  is  such  a  good  swim- 
mer, he  says  he  prefers  to  play  Presidio  after  a  heavy  rain. 

*  *     * 

"Commodore"  Harry  Speas  has  had  to  abandon  his  prac- 
tice net  on  his  ferry  boats  during  the  rough  weather. 

If  the  genial  former  President  Walter  Walsh  could  only 
play  golf  the  way  he  drives  his  auto  through  Sonoma 
Count}'  he  would  be  a  champion.  How  does  the  Santa  Rosa 
jail  appeal  to  you,  Walter. 

*  *     * 

"Bud"  Whitfield  doesn't  know  a  lot  about  golf,  but  he  is 
a  bearcat  in  using  a  spoon  in  the  mouth. 

Charlie  Elms  won't  be  satisfied  until  the  crowd  plays  at 

Li  IS    AltoS. 

*  *        * 

Jack  Percy,  the  Montgomery  street  barrister,  has  just  re- 
turned from  the  east  where  he  regaled  himself  with  a  "dicer" 
hat. 


Andy  Nelson,  the  buttermilk  king,  promises  not  to  churn 
up  the  course  this  year. 

*  *     * 

Xiiitv  I  licks  claims  the  reason  he  lias  bettered  his  scores, 
in  1926.  is  because  he  used  all  the  Safety  Essentials.  All, 
Norry? 

*  *     * 

Milton  Ellis  has  been  trying  out  a  new  pair  of  golf  hose 

1 1"  they  help.  Milt? 

*  *     * 

Elmer  Miller  says  that  l'<27  will  be  a  rising  year  for  him 
and  warns  his  competitors  to  sidestep  when  he  yells  "Fore."! 

*  *     * 

Carl  Thomson,  when  asked  for  a  statement  of  how  he  ex 
peeted  to  golf  in  \\>27.  replied  that  he  had  nothing  to  -av 
and  then  took  30  minutes  to  say  it. 

*  *     * 

Gerry  Brooks  claims  that  his  slogan  of  "1  Polk  and  2 
Fell"  will  mean  more  than  mere  words  in  1927. 

*  *     * 

"Phonograph"  Hill  Carson  says  he  is  going  to  make  a 
new  record  this  year.   Why  not  try  a  new  needle.  Bill? 

*  *     * 

Mac  McMullen,  who  -till  uses  the  same  ball  he  learned 
golf  with  15  years  ago.  says  that  the  next  tournament  should 
be  held  on  a  "brae  bricht  nicht." 

Carl  Corwin  has  taken  out  more  health  insurance  as  he 
said  that  some  of  the  score-,  which  were  turned  in  made  him 
sick. 

*  *      * 

Jim  Arnott.  the  home  builder,  says  that  in  1927  he  is  goinj 
to  build  himself  a  reputation  as  a  golfer. 

*  * 

Jack  Dalton  says  that  while  it  may  be  true  that  Kelly 
Tires,  he  doesn't — on  the  golf  links. 

*  *     * 

Bill  Hollingberry  is  having  his  batteries  charged  in  antici- 
pation oi  a  gi  lod  year. 

*  *     * 

bred  Small  say--  he  is  getting  near  the  end  of  his  string  in 
having  his  handicap  reduced. 

*  *      * 

Earle  Wright,  the  radio  magnate,  claims  thai  if  he  doesn't 
soon  break  120.  he  will  tune  in  on  another  station  or  get  a 
new   set. 

Dudley  Fish  has  sharpened  his  pencil  in  hope-  that  he 
will  have  a  good  year  on  the  links. 

Frank  Sutton  has  resolved  that  in  golfing  during  1927  lit 
will  not  dig  so  deep  in  real  estate. 

(  )h,  ves,  and  Norman  Farlow  says — but  what  does  it  inat-l 
ter  ? 

*  #     * 

Al  Ferreira  has  had  a  new  set  of  clubs  made  with  rattan 
shafts. 

*  *     * 

Jinimie  Browne,  the  smiling  dentist,  is  still  pulling  for  .' 
good  score. 

*  *      * 

Marshal  Scobey  is  still  using  the  Edison  Mazda  lamps  I 
guide  him  around  the  course. 


February  5,  1927 


THE  SAN  FRANCISCO  NEWS   LETTER 


21 


George  Amies  is  contemplating  building  a  9-hole  course 
it  bis  strip  yard  in  Alameda. 

*  *     * 

'Grandpa"  Charlie  Goodwin  is  all  set  for  the  best  year  of 
lis  career.    More  power  to  you,  Charlie. 

"Tiny"  Charlie  Ash  has  resolved  to  attend  all  of  the  tour- 
laments  in  1927. 

*  *     * 

Fritz  Genske  claims  to  be  able  to  play  the  entire  course 
on  2  strings. 

*  *     * 

Jack  Winzeler  says  it  is  a  "pipe"  to  "fitt-in"  this  game  of 
golf.    Come  on  in,  Jack,  the  water's  fine. 


Negotiations  have  been  completed  for  the  1927  "little  big 
game"  series  between  the  University  of  Santa  Clara  and  St. 
Mary's  College  varsity  basketball  teams,  to  be  played  at 
Kezar  Stadium  in  San  Francisco  on  February  24,  and  March 
1,  and  on  March  5,  should  a  third  game  be  necessary.  An- 
nouncement of  the  dates  was  made  officially  today  by  Har- 
lan Dykes,  Bronco  coach. 

Coach  Dyke  is  gradually  building  up  a  formidable  squad 
and  it  is  expected  that  the  Bronco  five  will  be  at  its  peak  for 
Ihe  coming  series  with  St.  Mary's. 


Brokers'  New  Home 


It  is  not  likely  that  any  city  in  the  world  indulges  the 
pleasant  custom  of  "Saying  it  with  flowers"  to  the  extent 
that  San  Francisco  does. 

They  may  have  the  money  and  inclination,  but  the  blooms 
themselves  are  lacking.  Even  in  Los  Angeles,  1  do  not  re- 
member that  business  houses  ever  made  such  a  lavish  horti- 
cultural display  as  I  have  seen  here,  when  different  linns  or 
stores  move  into  new  quarters. 

There  was  a  veritable  flower  show  in  the  new  quarters  of 
Peirce,  Fair  &  Company,  last  Monday,  in  the  three-story 
building  which  they  have  bad  renovated  for  their  purposes. 
at  432  California  street,  between  the  Bank  of  California  and 
the  Liverpool  &  London  &  Globe  Insurance  Company.  For 
ten  years  this  company's  headquarters  were  maintained  at 
433  California  street. 

The  first  outstanding  attributes  of  this  brokerage  com- 
pany's new  home  seemed  to  be  sunlight,  air  and  masses  .if 
blossoms,  spilling  their  colors  all  over  the  place,  when  you 
stepped  into  the  offices  at  432  California  street  on  the  open- 
ing day. 

For  several  weeks  the  entire  building  has  been  under- 
going reconstruction  and  refurbishing,  ami  surely  the  build- 
ers should  be  proud  of  the  results  of  their  efforts,  for  they 
have  created  an  atmosphere  of  brightness  and  comfort  sel- 
dom  found  in  the  home  of  a  prosaic  business  firm,  and  if 
Peirce.  Fair  &  Co.  experience  all  the  good  luck  and 
wishes  showered  upon  them  on  their  opening  day  they  need 

pave  no  doubt  of  their  future  prosperity. 


A  statuette  of  the  Babylonian  Venus  having  bobbed  hair 

with  a  fringe  or  bangs  in  front  has  been  found. 

*  *     * 

At   the   modern   wage  rate,  it   would   have  cost  more  than 
66,000,01     >        to  constant  the  great  pyramid  «i  Egypt, 

*  *  '  * 

Development   of   the  I   •                    of   Florida   is  depriving 

the  Seminoles  of  t'i  .  of  livelihood.     For  centuries 

they  have  lived  i  they  could  get  by  hunting  and  fish- 
ing. 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel — 771   to  777   Valencia  Street.  Bet.  ISth  and   19th  Su.. 

San  Francisco      i'hnne  Market  64 


A  Link  in  a  New  Chain  of  Ferry  Boats 

Quite  often  the  spirit  of  a  community  is  changed  by  me- 
chanical means,  and  substantial  links  are  forged  in  iron  and 
steel  and  wood,  spiritually  as  well  as  materially  ;  every  new 
ferry  boat  that  plies  the  watery  miles  between  San  Fran- 
cisco and  the  adjacent  shores  around  the  bayT  holds  a  deep 
significance  in  its  operations,  and  brings  the  people  of  the 
different  cities  closer  together  figuratively  as  well  as  liter- 
ally speaking. 

The  launching  of  the  new  Golden  Gate  Ferry  Company's 
"Golden  Bear"  which  took  place  last  Wednesday,  February 
2nd,  from  the  Alameda  plant  of  the  General  Engineering 
and  Drydock  Company,  the  first  boat  of  the  new  fleet  to 
operate  between  San  Francisco  and  Berkeley,  means  a  link- 
in  a  new  chain  bringing  the  east  and  west  bay  cities  in  closet- 
relationship. 

Miss  Mary  Elizabeth  Stewart,  daughter  of  A.  O.  Stewart, 
president  of  the  ferry  company,  broke  the  christening  bottle 
on  the  steamer  and  sent  it  down  the  ways  into  the  waters  of 
the  Oakland  estuary. 

Mayor  Frank  D.  Stringham  of  Berkeley,  and  Andrew 
Gallagher,  representing  Mayor  Rolph,  were  among  the  city 
officials  who  attended  the  launching  of  the  new  automobile 
ferry  steamer,  which  will  begin  operations  about  the  first 
of  June. 

The  "Golden  Bear"  has  a  carrying  capacity  of  eighty-five 
automobiles  ;  it  is  240  feet  in  length  over  all  and  has  a  44- 
foot  beam,  with  a  depth  of  17  feet.  It  will  have  a  speed  of 
13  knots  an  hour.  It  is  electrically  driven  and  equipped 
with  three  400-horsepower  Ingersol  Rand  Diesel  engines. 
The  lower  deck  is  planned  exclusively  for  automobiles  and 
the  upper  deck  is  fitted  with  luxuriously  furnished  cabins. 
grill  room  and  other  conveniences  for  the  traveling  public. 

Around  the  same  hour  that  the  "Golden  Bear"  plunged 
into  the  waters  of  the  estuary,  workmen  were  busy  prepar- 
ing the  dock  for  the  keel  of  the  "(.olden  Shore."  another 
boat  for  the  new  fleet  of  the  Golden  Gate  Ferry  Company, 
operating  between  San  Francisco  and  Berkeley. 

This  is  only  another  instance  indicating  the  speed  and  in- 
genuity of  the  Golden  Gate  Ferry  Company,  under  the  able 
supervision  of  its  general  manager,  Harry  E.  Speas. 


Books  that  are  reviewed  in  the  News  Letter  can  be  obtained     J 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 
239  Post  Street  San  Francisco,  Calif.     \ 


MADE  TO  ORDER  ONL\ 


xlhosEKeat  Shirts  *lhosEKen& 

^HIF    hStz.    ^flffiiF 

Large  Assortment  of  Imported  Inbrics 


25  Kearny  Street 


Phone  Kearny  3714 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  5,  1927 


PIONEER 


The 

Name 
on  a  box  of  office 
stationery,  whe- 
ther it  be  type- 
writer paper  or 
manuscript  cov- 
er, means  com- 
plete satisfac- 
tion. There  is  a 
grade  for  every 
need.  Ask  your 
printer  or  sta- 
tioner to  show 
you  samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established  1S55 
41  First  Street,  San  Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 
Established  43  Years 


RATES    REASONABLE 
TERMS    IF    DESIRED 

American  Writing  Machine  Co. 
506  Market  St. 

Phone  Douglas  649 


San  Francisco 
Laundry 

(A  Soft  Water  Laundry) 


'I 


San  Francisco- 
West  703 


Phone  Sutter  3278 


nurlinprame 
478 


William  Herbst  &  Company 

(Formerly  with  Shreve  &  Company) 

CLOCKNAKERS  and  WATCHMAKERS 

CHIME,  ANTIQUE   AND   COMPLICATED   CLOCKS 

AND  WATCHES  A  SPECIALTY 

200  Post   Street  nt  Grant  Avenue 

San  Francisco,  Calif. 

Call  and  Deliver  in  San  Francisco,  Alameda  and 

San  Mateo  Counties 


875    rOLSOM   ST. 


818   EMERSON   ST. 


SAN    MATEO— PHONE   1254-J 

PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

;  San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


California  Club  Assembly 

One  of  the  delightful  Assembly 
dances  will  be  held  next  Friday  eve- 
ning, February  11th,  at  the  California 
Club,  1750  Clay  street. 

These  dances  are  given  on  the  sec- 
mid  Friday  of  each  month  and  have  be- 
come one  of  the  most  enjoyable  society 
institutions  in  the  city.  While  the  danc- 
ing floor  is  one  of  the  biggest  and  finest 
in  San  Francisco,  yet  the  attractive 
comfort  of  the  Club  rooms  lend  these 
parties  the  charm  and  intimacy  of  a 
private  affair.  The  hostess,  Mrs.  Wil- 
liam Peterson  Collins,  is  leaving  nothing 
undone  for  the  enjoyment  of  the  large 
crowd  which  always  attends. 

La  Gaiete  Cotillion 

Mrs.  Rosetta  Baker  will  give  one  of 
her  lovelv  Cotillions  in  the  ( iold  Room 
of  the  Fairmont  Hotel  next  Saturday 
evening,  February  12th.  The  elegance 
of  the  surroundings,  the  cordiality  of 
the  hostess,  the  colored  lights  playing 
over  the  dancers,  the  shining  floor  and 
splendid  orchestra,  all  lend  a  distinc- 
tion and  grace  to  Mrs.  Baker's  affairs 
that  would  be  difficult  to  surpass  any- 
where. 

The  poetry  of  motion  becomes  more 
alluring  than  ever  under  her  super- 
vision, and  there  is  always  a  sigh  of  re- 
gret when  the  mystic  hour  of  midnight 
approaches,  and  the  participants  of  her 
hospitality  prepare  to  leave  for  home. 


Many  claimants  demanded  a  valuable 
pearl  recently  discovered  in  England:  the 
fisherman  who  got  the  oyster  from  the 
bed,  the  fishmonger  who  bought  it.  the 
merchant  who  sold  it.  and  the  servant 
who  finally  opened  it  and  found  the  pearl. 
The  judge  awarded  the  gem  to  the  man 
who  finally  bought  the  oyster. 

ASSESSMENT     NOTICE 
THE    MINERAL    DEVELOPMENT   COMPANY, 

location   of   principal   place    of   business,    San 
Francisco,    Calif. 

Notice  is  hereby  given  that  at  a  regular 
meeting  of  the  Directors  held  on  the  18th  day 
of  January,  1927,  an  assessment  of  one-half 
cent  per  share  was  levied  upon  the  issued 
capita]  stock  of  the  corporation  payable  im- 
mediately  in  legal  money  of  the  United  States, 
to  the  Secretary,  at  the  office  of  the  company. 
Room  245,  Monadnock  Building,  ,San  Fran- 
cisco,   Calif. 

Any  stock  on  which  this  assessment  shall 
remain  unpaid  on  the  24th  day  of  February. 
1927  will  be  delinquent  and  advertised  for 
sale  at  public  auction,  and  unless  payment 
is  made  before,  will  be  sold  on  Thursday  the 
24th  day  >'f  .March.  1927  to  pay  the  delinquent 
assessment,  together  with  costs  of  advertis- 
ing and  expense  of  sale. 

M.  J.  SEELY,  Secretary. 
245   Monadnock   Building'. 
San   Francisco,   Calif. 


\\M  A  I,    MEETING 
THE  JOSIIl  A    HENDY    IRON   WORKS 

The  regular  annua!  meeting  of  the  stock- 
holders of  The  Joshua  Hendy  Iron  Works  will 
be  held  at  the  office  of  the  corporation.  N<>, 
7".  Fremont  Street,  San  Francisco,  California, 
on  Tuesday,  the  8th  day  of  February,  1927.  at 
the  hour  of  10  o'clock  a.  m.,  for  the  purpose 
of  electing  a  Board  of  Directors  to  serve  for 
the  ensuing  year,  and  the  transaction  of  such 
other  business  as  may  come  before  the  meet- 
ing. 

CHAS.  C. 


N.    W.    CORNER 

POLK  and  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual  Attention  Given  to 

Each  Order 

Oulcc   and  Works  1625  Mission  St. 

Phone  Market  7913 
Branch  Onlce:  700  Sutter  Street 

(Hotel  Canterbury  Bldg.) 
Phone  Prospect  0845 

Work  Called  For  and  Delivered 


Max  Rosenthal 

//  here  Good  Tailoring 

Costs  Less 

A  choice  selection  of  seasonable 
Woolens  suitable  for  Formal, 
Sport  and  Business  wear  is  now 
ready  for  your  early  considera- 
tion. 

527  Post  Street,  San  Francisco 
opp.  olympic  club 


USED 


Office:    75  Fremont  Street, 
San  Francisco.  California. 


GARDNER, 

Secretary. 


ADDING,  BOOKKEEPING, 

CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  -  SOLD 
RENTED 

GENERAL   ADDING    MACHINE 

EXCHANGE 

Phone  Garfleld  3S52  504  Market  St. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 
GEARY  AND  MASON 

Phone  Prospect  61 

^REVUE^, 

Nightly 
THE  CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 
DINING— 6  p.  m.  to  1  a.  m— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

SOc,  75c,  $1.00      35c,  50c,  75c     $1.00,$1.50         a  la  Carte 
Dancing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  Street,  Telephone  Douglas  3974 

SPECIAL  parties  arranged 

headquarters  for  theatrical  people 

Hattie  Moosem  Minnie  C.  Mooser 


ICECREAM^ 
CANDY 
PASTRY 


BREAKFAST 
LUNCHEON 
DINNER 


EL  DORADO  HOTEL 

SONOMA,   CALIF. 

The  finest  meals  in  the 

VALLEY  OF  THE  MOON 

Clean   Rooms,    Clean    Linen,  Clean   Everything 

Rate.   Exceptionally   Reasonable 

Telephone  110 


LA  CASA  BIGIN 

441   STOCKTON   STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN  CUISINE 
Dancing-  from  «  p.  nt.  to  1  a.  m. 


OlkdL 


Caroline  Jones 

Luncheon  is  served  from  11:30  to  2:30 

and  tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners. 

334  Sutter  St.  Douglas  7118 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50— Also  a  la  Carte 

Merchants'  lunch  11  a.  m.  to  2  p.  m.    (a  la  carte).    Private  din- 
ing rooms   for   banquets   and   parties,   seating   75   to  100  people. 


441  Pine  Street 


Phone  Kearny  468 


AGUA  caliente  springs 

Why?   It's  the  Water  and  the  Table. 

New  dance  hall.  Special  attractions.  Radio-active,  hot  sulphur  water 

tub  baths  and  swimming  pool.   Fireproof  hotel.  Write  for  booklet. 

T.  H.  CORCORAN,  Agua  Caliente,  Sonoma  Co.,  Calif. 

or  see  Peck-Judah 


v-ALiltilN  1  Ej  V  1L.L.A.  CARL  STEFFEN.  PROp 

French  and  Italian  Dinners — Meals  at  All  Hoars 

Modern  Rooms — Private  Cottages 

AGUA  CALIENTE 

4  Minutes  Walk  to  Fetters  Station,  Sonoma  County,  California 

Telephone  Sonoma  4F4 


MOUNTAIN  SPRINGS  WATER 

"Bottled    at    the    Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    Clara    Street— Garfield    844 


O'Farrel)    and 
Lark  in    Sli. 


BLANCO'S 


Phone 

Cray*. one     8100 


Weckdayi.     Luncheon     $   ,75 

(11  JO  to  2  p.  m.) 
Dinner,  Week    Day.    and  Sondaye. 1.50 


No   Visitor  Should  Leave  the   City  With- 

out    Dining     in    the    Finest    Cafe 

in    America 


Our   Main    Dining   Room    it   open    again   on  Sunday  t. 


Dr.  B.  Franklin  Pearce 

PYORRHEA  SPECIALIST 

Hours:  9-12,  1-5 

980-82  Flood  Building,  Powell  and  Market  Sts.,  San  Francisco 

Phone  Garfield  5394 


NOAH'S 
ARK 

03  Third  Avenue.  SAN    MATKO 


Featuring     Southern     Cooking" 
Open  From 
11   30   a.   m.   to   2:00   p.   m. 
5:30    p.    m.    to    8:30    p.    m. 
Sundays     and      Holidays 
4:30    to    8:30    p.    m.    only 

CLOSED    EVERY    MONDAY 
tin  If   Block   from    Hichway 


cwiiCi. 


i_ 


U-Mtia  Hov-i 


Uncle  Tom's  Cabin 

Restaurant 

open  8:00  a.  m  to  11:00  p.  m. 

unsurpassed  ciisine 

Carl  Leonhardt 

formfrh  of  Golden  Gal«  Park  Canine 


FEW  PEOPLE  TAKE  PROPER  CARE  OF 
THEIR  TEETH 

Some  think  that  a  vigorous  brushing  once  or  twice  a  day  la 
taking  very  good  care  of  them.  Brushing  Is  only  a  part  off  the 
process.  Many  things  can  happen  to  your  teeth  which  only  a 
competent  dcntlNt  can  take  care  of.  Have  your  teeth  examined. 
They  may  not  be  as  sound  as  you  Imagine.  A  toothache  means 
trouble:  do  not  wait  for  the  nche.  Watch  your  teeth  and  gums. 
There  are  gum  troubles  that  will  destroy  teeth  faster  than 
decay.  Are  yonr  teeth  sore  f  Do  your  gums  bleed?  Call  In  today 
and  talk  It  over.  It  will  cost  nothing.  My  nerve  blocking  sys- 
tem blocks  off  all  nerves  and  pain.    It  will   please  you. 

DR.  W.  W.  HOAGLAND 

"THAT  CAREFUL  DENTIST" 
908  Market  Street  (at  Powell  and  Eddy).  San  Francisco,  Calif. 

Phone  Garfield  835 

SPECIALISTS  —  Extractions;     Crowns:     Self    Clennlng    Bridges: 

Porcelain  Work  nnd  Roofless*  Plates 


YOU  SHOULD  BE  EXACTING  ~ 

The  Selected  Artists 
at  the 

Are  Pleasing  Your  Friends 

CHIC  HAIR-CUTS 

HAIR  WAVING  and  CURLING 

TINTING 

CARE  OF  THE  HAIR 

NATURAL  CURL -PERMANENT 

FACIALS 

Jane  Curran,  Scalp  Treatments,  and 
PEGGY  Sage,  Manicure  for  Ladies  and  Gentlemen 


By  A  ppointment  Only 


490  Post  St.,  S.  F. 
Garfield  23+ 


Ramon  a  Studio 
Palo  Alto  433 

Hotel  Dei.  Monte 


Ci.ift  Hotel,  S.  F. 
Prospect  4700 


Treatment  Coupons  at  Reduced  Prices 


THE 

OLYMPIC 

SEATTLE 


Finest  and  Largest  Hotel 
in  the  Pacific  Northwest 


Fr  \xk  W.  Hull,  Manager 


SAIL  TO  NEW  YORK 

See   MEXICO,   CENTRAL   AMERICA,   PANAMA   CANAL   and 
GAY  HAVANA,  en  route 


1 


Sister  Ships: 
SS  VENEZUELA 
SS  COLOMBIA 
SS   ECUADOR 


Panama  Mail  Liners  Are  Specialty  limit  for  Service  in  the  Tropica 

TWENTY-EIGHT  days  of  pure  delight    aboard    a  palatial    Panama   Mail  Litter  with 
ieven    never-to-be-forgotten    visits  ashore    al    picturesque   and    historic    ports — Man- 
zanillo,    Mexico;    San    Jose    de    Guatemala;     La    Lifaerlad,    Salvador;    Corinto, 
Nicaragua.     Two   days    in   the   Canal    Zone;   see  the  great  Panama    Canal;    vigil   Balboa, 
Cristobal  and   historic  old    Panama. 

Every  cabin  on  a  Panama  Mail  liner  is  an  oul-ide  one;  each  has  an  electric  fan, 
and  there  is  a  comfortable  lower  bed  for  every  passenger.  There  is  an  orchestra  for 
dancing;  deck  panics  and  sports  and  salt  water  swimming  lank.  The  Panama  Mail  is 
tvnrld-famous    for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  S9  a  day  Tor  minimum  first-class  passage,  including  bed  and 
meal*  on  steamer.  Go  East  by  Panama  Mail  and  return  by  rail  (or  vice  versa)  for 
tu  little  a?  8350.  (Thia  price  dues  not  include  berth  and  meals  on  trains.)  Panama 
Mail  liners  leave  Sun  Francisco  and  New  York  approximately  every  21  day*.  Next 
tailings  from  San  Francisco:  SS  COLOMBIA,  February  1'':  >>  VENEZ1  I  I  \ 
March  12.  From  Los  Angeles  two  days  later.  Westward  from  New  York-  SS 
VENEZUELA,    February    5;   S>   ECI    \UOK.    February  26. 

For   illustrated  booklets  and  further  details  ask  any  steamship 
or  ticket   ag.enl  or  write  to 

PANAMA  MAIL  S.  S.  CO. 

SSa  S.  SPRING  STREET  2  PINE  STREET  10  HANOVER   SQUARE 

LOS  ANGELES         SAN   FRANCISCO  NEW  YORK 


"A  Six-pointer': 

"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It : 

Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A   delight  to   every  sense — taste,   sight   and 
bouquet. 

Packed  by 

NAPA  SODA  COMPANY 


Phone  Market  117 


San  Francisco,  Calif. 


kauiu  fKUUKAM^r  UK  NEXT  WEEK,  IN  THIS  L  1UE 


£5.00  PER  YEAR 


SAN  FRANCISCO 


Saturday  February  12,  1927 


E  10  CENTS 
LOS  ANGELES 


A  RADIO  FOR  EVERY  TASTE 


RADIOLA 
KOLSTER 
EAGLE 


ATWATER-KENT 
EAGLET 
ERLA 


ORTHOPHONIC  VICTROLAS  «-»  BRUNSWICK  PANATROPES 

Come  in  and  hear  your  favorite  records  on  these  Marvelous 

instruments.  Expect  the  Musical  thrill  of  a  lifetime. 

You  will  not  be  disappointed! 

YOU  ARE  INVITED  TO  VISIT  OUR  MUSIC  DEPARTMENT 

SCHWABACHER-FREY 

735  Market  Street  ^557  Market  Street 


JWbtor  favs  2)e  *(\ixe 


The  DELAGE  of  France 


/ 

* 

i  warm. " 

r^~.     TM                                                      /  H 

We  are  fortunate  to 
offer  Californians  the 
privilege  of  owning 
that  distinguished 
motor  car  of  France 
THE  PELAGE 


Seven-seater  "Sleeping"  Saloon — $14,000 — San  Francisco 


The  DUESENBERG  of  America 


2)UESENBERG 

Owners  when  dis- 
cussing automobiles 
can  indulge  in  the 
superlative  without 
fear  of  successful 
contradiction 


Custom  Roadster  With  Supercharger  — $10,500 — San  Francisco 


LLOYD    S.    JOHNSON     COMPANY 

1946  Van  Ness  Avenue  San  Francisco,  Calif. 


Established  July  20,  1856 


$AN  £?A??»8Co 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

ne  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1S56.  by  Frederick  Marriott,    Published  by  Frederick  Marriott, 

:-.,   from    1SS4   to   1S25.     Is   now  printed  and  published   weekly   by   Frederick    Alfred    Marriott,    268    Market    Street,    San    Francisco,    California. 

elephone  Kearny  S357.    Entered  at  .San  Francisco,  California,  Postoffice  as  second-class  matter.    London  Office:  Street  &  Co.,  30  Cornhill,  E.  C„ 

London,    England.    Subscription    Rates    (including   postage),    one  year.  $5.00.    Foreign,  one  year,  $6.00.    Canada,  one  year,  $6.00. 


ol.  CIX 


SAN   FRAXCISCO,  CALIF.,  FEBRUARY   12,  1927 


P-H-E-W! 

By  ELEANORE  F.  ROSS 


I 


I'lllXK,"  said   I  tn  my   Boss,  "that   1    will   write  about 
■Vrt  on  my  front  page.  There  is  a  great  battle  just  now, 
i  art  circles,  between  conservatives  and  radicals." 

My  Boss  snorted.  He  has  a  little  habit  of  snorting  at 
lanv  of  my  suggestions. 

"Art !"  said  he.  "Who's  interested  in  Art  in  San  Fran- 
iscn?  A  few  artists  and  their  friends.  Five  per  cent,  per- 
aps,  of  the  population  takes  an  interest  in  art,  but  every- 
iody  is  interested  in  the  garbage  question.  We  can  get 
fcng  comfortably  without  artists,  but  we  cannot  get  along 
without  garbage  men.  That's  why  artists  arc  Starving  and 
Krbage  men  are  buying  expensive  apartment  houses, 
■rite  about  garbage  this  week!" 

From  art  to  garbage ! 

I  gasped. 

"But  I  don't  like  tu  write  about  garbage,"  said  I.  tear- 
ully,  "it  is  such  a  messy  subject." 

"Not  any  mure  messy  than  Art  as  it  is  today,"  said  he. 
Write  about  garbage!"  he  added,  sternly. 


"After  all.  are  garbage  and  art  so  dissonant?"  I  think, 
il'ter  1  recover  from  this  fell  blow  that  has  knocked  me 
mm  the  sublime  to  the  ridiculous;  "Many  a  painting  should 
I  in  the  ash  can.  rather  than  banging  in  the  halls  of  fame; 
md  most  of  the  pictures  of  the  ultra-modernists  resemble 
something  swept  up  From  the  kitchen  sink,  instead  of  de- 
leting the  poetical  titles  thai  have  been  given  them.  The 
Sodernists,  so  to  speak,  have  relegated  art  t..  the  garbage 
an." 

As  fur  garbage 

Now,  I  have  always  had  a  horror  of  garbage  men. 

The  first  one  1  remember  was  a  son  of  Erin,  with  naming 
Id  hair,  red  eyes,  red  face  and  large  red  bands.  He  used 
.1  ci'inc  banging  through  our  lovely  garden,  shouting  Irish 
M.ngs  and  tilling  the  air  with  hideous  noise.  He  possessed 
In-  usual  garbage  man's  ego,  and  was  a  law  unto  himself. 

do  not  believe  that  there  was  one  member  oi  our  taiuih 
vho  would  have  had   the  temerity  to  tell  him  to  make  less 
a-kct.    Even  in  those  days,  before  the  Scavengi 
•iatioii   was  heard  of.  we  were  at  the  mere)    of  the  garbage 
nan. 

Today,  if  we  "discharge"  a  garbage  man  for  insolence  or 
irelessness.  oi  what  not.  can  we  secure  another  to  take 
E  place  Xo.  indeed;  the  next  week  our  garbage  can  re- 
nains  vmemptied. 

\),.  we  object  to  bis  fee  of  25c  or  50c  for  climbing  each 
iditional  flight  of  stairs?   That's  his  price     take  it  or  leave 


it.  He  belongs  to  an  association  just  as  arbitrary,  just  as 
dogmatic  as  any  of  the  unions,  and  he  knows  we  are  power- 
less in  his  hands. 

For  years,  oft  and  on,  the  question  of  how  to  dispose  ol 
the  city's  garbage  has  been  before  the  city  fathers,  and  al- 
though the  municipality  has  paid  for  a  million  dollar  incin- 
erator, it  has  never  functioned  and  is  now  being  used  as  a 
storage  house. 

Some  of  our  Supervisors  are  for  dumping  our  refuse  onto 
tidelands,  with  the  idea  in  mind  of  gradually  filling  in 
these  territories,  but  the  Board  of  Health  has  (rightfully) 
taken  i'-sue  with  this  proposition  as  eventually  being  the 
means  of  bringing  hordes  of  rats  into  the  city,  besides  being 
a  menace  to  the  people  living  nearby;  others  are  for  (lump- 
ing it  into  the  ocean,  but  to  paraphrase:  "Cast  thy  garbage 
upon  the  waters,  and  it  will  return  to  thee  after  many 
days";  while  the  plan  of  cremating  it.  the  only  logical 
scheme  that  make.-  for  sanitation,  is  waived  because  of  no 
cretnati  iry ! 

It  seems  to  me  that,  since  the  councilmen  of  this  city  arc 
incapable  of  finding  a  solution  to  this  problem,  such  an  or- 
ganization as  the  Industrial  Association  of  San  Francisco 
should  step  in  and  settle  the  dispute  by  creating  a  Munici- 
pal Garbage  Plan,  whereby  the  city  itself  takes  care  of  its 
own  garbage,  and  dispenses  with  the  arbitrary  actions  of 
the  Scavengers'  Union!  Why  should  we  pay  for  the  re- 
moval of  our  garbage  any  more  than  we  pay  for  our  streets 
being  swept  every  week'?  Or  for  sprinkling  the  highways 
and  byways  of  the  town,  or  lor  keeping  die  railway  tracks 
in  condition?  <  »r  for  other  duties  attendant  upon  the  gov- 
ernment of  a  big  city? 

St.  Louis  has.  for  more  years  than  I  can  remember,  owned 
her  own  Municipal  Garbage  Company,  which  rids  the  city 
of  its  refuse  without  extra  charge  11)1011  its  citizens,  and 
from  the  residue  after  a  certain  process  which  separates  the 
oils  and  grease  (which  it  sells  as  a  lubricant),  produces  a 
fertilizer  which  it  puts  upon  the  market  for  agricultural  and 
horticultural  purposes. 

Trust  the  thrifty  descendants  of  the  French  to  make  prac- 
tical use  of  even— garbage  I 


Of  the  two"  burning  local  questions,  perhaps  garb:. 
the  most  important  after  all.  for  Art  is  an  uncertain  quan- 
titv;    sometimes    we    have    it.    and    sometimes    we    haven  t : 
wliat  one  calls  "art"  the  other  scorns  as  a  daub;  what  an- 
other praises,  the  modernists  laugh  at  a~  "..Id  fashioned, 
and  so  the  befuddled  public  is  loath  to  buy. 

But   garbage!    Alas,  garbage,  like  the  ] r,  we  have  al- 

ways  with  us ! 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  12,  19271 


We  wish  that  we  could  get  the  truth 

What  Is  the  Truth?     about  the  condition   of  affairs  in   the 

Soviet  government  at  Moscow.    Upon 

the  truth  and  our   knowledge  of  it   depends   much   of  the 

peace  and  prosperity  of  the  world  in  the  near  future. 

Several  Americans  have  come  back  from  visiting  Russia 
and  have  told  us  varying  stories.  Among  them,  that  ol 
Chester  Rowell,  who  was  there  in  the  summer,  is  the  most 
reasonable  and  the  most  convincing.  He  says  that  there 
is  peace  in  Russia;  which  seems  to  be  the  case,  for  we  get 
no  authentic  stories  of  disturbance.  He  says  also  that  there 
is  good  order  and  that  the  cities  are  not  criminal  places 
where  there  is  no  safety;  on  the  contrary,  he  finds  the 
streets  of  Moscow  as  safe  for  a  young  woman  as  those  of 
any  city  in  the  world.  He  also  says  that  the  industrial  po- 
sition is  bad,  which  we  have  been  told  by  others  to  be  the 
case.  But  he  says,  also,  that  for  the  majority  of  the  people 
it  is  no  worse  than  it  was  under  the  Tsar  and,  perhaps  on 
the   whole,  a   little   better. 

It  is  just  on  the  subject  of  that  economic  industrial  po- 
sition that  we  want  more  light.  We  know  that  the  work- 
ers of  Russia  sent  $7,500,000  to  the  striking  miners  of 
Britain  and  that  this  money  actually  came  from  wages. 
Also,  we  read  this  week  that  the  government  has  ordered  a 
diminution  of  working  hours  from  eight  to  six  a  day;  that 
working  women  have  two  months'  holiday  on  pay  before 
child  birth  and  two  months  after,  at  the  same  rate  of  pay: 
that  women  raising  children  are  given  time  for  nursing, 
at  full  pay,  during  working  hours;  and  that  all  workers  are 
granted  a  month's  holiday,  with  full  pay,  every  year. 

This  is  what  we  do  not  understand.  If  the  economic  po- 
sition is  bad,  how  can  the  government  promise  such  con- 
cessions? For,  having  promised  them,  it  must  maintain 
them,  otherwise  the  revolutionary  indignation  of  the  de- 
luded workers  will  throw  it  into  the  discard. 


There  is  a  limit  beyond  which  decent 
Libelling  the  Dead  men  do  not  go  with  respect  to  the 
dead.  We  are  of  the  opinion  that  the 
old:  "Say  nothing  but  good  of  the  dead"  is  too  far  fetched, 
because  with  public  men.  at  least,  there  are  necessities 
which  transcend  flattery,  and  it  is  better  to  know  the  truth 
about  them  than  to  have  them  dwell  forever  in  a  legendary 
world,  removed  from  the  ken  of  the  ordinary.  But  it  is 
clear  that  any  such  criticisms  as  may,  in  the  interests  of 
historic  truth,  be  levelled  at  the  dead,  should  be  confined 
to  the  public  activities  with  which  alone  the  world  in  gen- 
eral is  concerned. 

This  applies  to  the  recent  British  hubbub  about  the  per- 
sonal morals  of  Gladstone,  which  some  unknown  and  de- 
spicable scribe  endeavored  to  convert  into  a  means  of 
money-making.  He  had  nothing  to  go  on  but  the  rumors  of 
the  day  and  the  scandalous  talk  of  men  about  town  whose 
prurient  minds  would  find  filth  anywhere.  There  were 
even  in  Gladstone's  time  cartoons  depicting1  his  taking  a 
gay  attitude  towards  street-women.  But  no  one.  till  more 
than  thirty  years  after  his  death,  has  ever  ventured  to  make 
categorical  statements  with  respect  to  his  behavior. 

As  a  matter  of  fact,  it  would  require  much  better  evidence 
than  has  been  presented  to  prove  to  the  satisfaction  of  the 
world  that  the  old  statesman  was  not  faithful  to  the  tradi- 
tional morality  of  his  faith  and  his  class.  He  was  in  a  peril- 
ous position  during  his  entire  political  life.  He  was  hated 
by  the  conservative  aristocracy,  which  would  have  broken 


him  in  a  trice,  if  they  could  have  proved  anything.  He  was 
the  darling  of  the  lower  middle  class,  which  carries  the  puri- 
tanical concepts  of  its  evangelical  religion  to  the  extreme.] 
No  one  could  have  afforded  less  than  Gladstone  to  play  the] 
hypocritical  part  in  family  relations.  He  was  no  adventur- 
er in  any  capacity  of  life.  His  son  is  right  in  calling  his 
traducer  a  liar  and  a  fool. 


There  is  every  reason  why  the 
An  Extraordinary  Success     Ford    Motor    Company    should 

be  regarded,  as  it  is  throughout 
the  world,  as  perhaps  the  most  significant  achievment  I 
modern  industry  and  finance.  There  are  no  limits  to  thei 
admiration  which  Ford  lias  inspired  in  the  world  outside  ofi 
his  own  country.  Germans  and  English,  Russians,  even/I 
consider  him  to  be  the  most  marked  modern  figure  and  the 
genius  of  twentieth   century   industry   personified. 

Additional  force  is  lent  to  this  estimate  by  the  fact  that 
Henry  Ford  and  Edsel  Ford,  within  the  last  thirty  days,  re- 
fused an  offer  of  a  billion  dollars  for  their  stock  in  the  Fordl 
Motor  Company.  It  is  very  doubtful  if  ever  before  in  his- 
tory, an  individual  was  offered  at  once  such  a  sum  as  a 
billion  dollars.  Yet,  according  to  the  testimony  of  JohnJ 
W.  Prentice  of  Xew  York  before  the  Board  of  Tax  Ap- 
peals, this  was  the  amount  tendered  and  refused. 

The  same  witness  also  testified  that  twice  before  had  the 
same  offer  been  made,  in  1924  and  in  1925.  The  witness1 
stated  that  ever  since  1916  the  progress  of  the  company1 
had  been  so  rapid  that  it  was  impossible  to  strike  an  aveH 
age  for  stock  valuation  and  still  more  remarkable  is  tha 
fact  that,  during  the  panic  of  1907  and  190S,  when  there  was 
a  general  decline  in  industrial  stocks,  those  of  the  Ford 
Motor  Company  kept  on  advancing. 

Such  success  transcends  all  ordinary  laws  governing  in- 
dustrial finance.  It  is  the  product  of  genius,  as  individual 
and  as  remarkable,  as  the  genius  of  a  Napoleon.  It  rep- 
resents the  quintessence  of  originality  of  thought  coupled 
with  an  almost  superhuman  understanding  of  organization 
methods.  The  Ford  Motor  Company  is  Henry  Ford,  a  hu- 
man phenomenon  inexplicable  in  ordinary  terms. 


We  understand  that  the  funds  fop 
Rebuild  Santa  Clara  the  rebuilding  of  the  Santa  Clara 
Mission  are  coming  in  too  slowdy.j 
We,  therefore,  urge  upon  our  readers  the  duty  of  aiding  in 
the  restoration  of  this  fine  old  Californian  church.  The 
fire  which  destroyed  the  edifice  some  months  ago  wiped  out 
the  entire  building-  The  result  is  that  one  of  our  histories 
places  lies  in  ruins,  which  is  no  credit  to  the  people  of  this 
part  of  the  State,  at  least. 

These  missions  are  not  merely  churches;  they  are  his- 
torical monuments  of  great  importance  and  bound  up  in- 
dissolubly  with  the  whole  development  of  our  magnificent 
Commonwealth.  They  are  testimonials  to  the  fact  that  we 
entered  here  upon  a  civilization  which  had  many  beautiful 
ami  sacred  features,  not  the  least  of  which  were  the  mission 
buildings  which  were  the  outward  sign  of  the  communal 
and  spiritual  life  of  the  Spanish  settlers. 

All  over  the  world  the  fame  of  those  missions  has  spread. 
Serra.  Palou  and  the  rest  of  the  pioneers  of  civilization  in 
this  part  of  the  world,  have  left  indelible  impress  upon  the 
culture  of  the  race  and  it  is  our  duty  to  recognize  our  in- 
debtedness to  them  and.  forgetting  what  differences  we 
may  have  with  them  in  minor  matters,  to  remember  that 
they  were  in  a  very  high  sense  the  progenitors  of  the  glory 
of  a  community  which  is  only  just  beginning  to  enter  upon  its 
real  path  of  glory. 

For  these  and  many  other  manifest  reasons  it  is  our  duty 
to  support  the  efforts  of  those  who  are  trying  to  recreate 
the  beauty  which  was  unfortunately  destroyed  and  to  help; 


ibruarv  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


ferpetuate  the  splendor  which  is  attached  to  the  very  name 
I    Santa   Clara. 
All  over  the   world,   the  perpetuation  of  historical   monu- 

nents  is  regarded  as  a  sacred  duty. 


There  is  something,  after  all,  in  the 
The  President  Wins  quiet  resolution  of  the  President,  as  is 
shown  by  the  vote  of  the  foreign  af- 
airs  Committee  of  the  House,  which  maintained  that  the 
position  taken  by  the  President  in  the  Mexican-Nicaraguan 
natter  should  be  affirmed.  This  resolution,  known  as  the 
Fairchild  resolution,  expresses  its  full  concurrence  with  the 
bsition  of  the  President. 

The  vote  was  a  party  vote,  with  the  exception  that  Repre- 
sentative Connally,  a  Democrat  from  Texas,  voted  in  support 
3f  the  resolution  so  that  he  might  have  the  power  to  move 
to  reconsider,  which,  in  the  face  of  the  facts,  is  one  of  those 
political  maneuvers  which  bring  abuse  upon  politics  and  cause 
politicians  to  be  viewed  with  a  sort  of  tolerant  contempt.  For 
a  man  who  differs  with  a  political  expression,  to  vote  his  ap- 
proval of  that  from  which  he  differs,  in  order  to  gain  a  tacti- 
cal advantage,  is  one  of  those  complicated  things  to  which 
men.   in  other  matters   apply  devastating  adjectives. 

Now,  the  resolution  is  a  proper  move  under  the  circum- 
stances. The  President  has  declared  a  policy.  It  is  the  duty 
of  the  Foreign  Relations  Committee  to  endorse  or  to  repudiate 
that  policy.  According  to  the  British  system,  a  vote  to  re- 
pudiate would  be  followed  by  the  resignation  of  the  minister  at 
the  head  of  the  government,  a  dissolution  and  a  general  elec- 
tion, if  the  vote  of  the  committee  were  sustained  by  the  1  louse. 
Jlere.  it  would  merely  show  that  the  President  was  out  of 
sympathy  with  popular  views  on  the  subject  of  Mexico  and 
Nicaragua.  We  think  that  the  President  should  be  sup- 
ported. We  are  of  the  opinion  that  the  safety  of  the  lives 
and  the  preservation  of  the  property  of  Americans  is  not  a 
matter  to  be  arbitrated,  but  is  a  fundamental,  without  which 
we  could  not  exist  as  a  nation  worthy  of  respect. 


The  world  is  changing.  The  meek  Chinese 
China  Stands      have  turned  and  are  now  issuing  ultimata  on 

their  own  account.  Peking,  as  well  as  Can- 
ton, are  equally  engaged  in  telling  Great  Britain  when'  to  gel 

oil  and  the  Chinese  arc  coming  together  in  general  disapproval 
of  white  domination.  The  world  is  changing,  so  rapidly,  that 
Before  this  goes  into  print  the  whole  situation  may  again  have 
altered  and  no  one  can  say  where  it  will  all  end. 

British  ships  are  on  the  waj  with  what  looks  like  a  large 
army,  but  which  is.  as  a  mallei-  of  fart,  quite  incapable  of 
loping  with  anything  like  a  force  such  as  might  be  expected 
from  the  Chinese,  if  the)  really  intend  i"  make  .i  fight  t ■  ■  i 
foreign  expulsion.  The  officers  of  tin-  Northern  Army  say 
that  they  will  compel  their  general  to  si  le  with  the  Cantonese 

if  any  Chinese  blood  is  shed,  in  pursuance  of  the  British  oc- 
cupation. Americans  are  hurrying  marines  and  other  sbips 
as  last  as  possible  to  save  their  nationals.  We  have  no  con- 
cessions, we  have  no  political  grip  on  China  and  yet  our  na- 
tionals are  in  danger  and  already  we  have  inflicted  punish- 
ment of  death  i in  certain  i  him 

The  whole  matter  is  tops)  turvy.  There  is  no  doubt  that 
the  Chinese  have  been  hitherto  treated  witl  a  great  deal  of 
contumely  and  that  they  have  suffered  many  indignities.  (  >n 
the  other  hand,  with  the  break  up  of  their  old  >\-ti'in.  a  nit'" 
of  conflicting  groups  has  arisen  and  there  is  no  homogeneous 
nation  with  which  foreigners  can  treat.  The  British  have  said 
that  the)  will  treat  with  any  authority  which  can  claim  to 
represent  a  United  China.  But,  as  a  matter  of  fact,  that 
United  China  will  probably  only  be  forged  in  the  tires  of  strife 
with  the  foreigner  and  what  that  struggle  may  mean  to  the 
work!  cannot  even  be  conjectured. 


THE  GREATEST  AMERICAN 
By  Eleanore  F.  Ross 

Till'"  majority  of  great  men  anil  women  have  become 
famous  through  incidental  deeds  in  times  of  stress;  or 
the  occasional  expression  of  great  thoughts  through  the 
mediums  of  art.  literature,  music,  mechanics  and  states- 
manship; but  it  is  only  the  occasional  man  or  woman  whose 
whole  life  can  be  consistently  described  by  the  word  "great." 

Such  a  man  was  Abraham  Lincoln,  whose  natal  day  we 
are  now  holding  sacred. 

The  most  illiterate  American  has  a  fair  knowledge  of  the 
Emancipator's  life,  handicapped  as  he  was,  from  birth,  by 
all  sorts  of  adverse  circumstances;  the  most  indifferent 
must  surely  thrill  to  the  story  of  the  boy  Lincoln,  who.  com- 
ing from  a  shifting  and  shiftless  stock,  educated  himself. 
with  the  assistance  of  a  few  short  periods  of  schooling,  into 
the  intricacies  of  jurisprudence,  and  after  twenty-four  years 
as  a  practicing  lawyer,  statesman  and  congressman,  into 
the  highest  position  that  an  American  can  attain. 

All  through  his  formative  years,  alternately  so  depress- 
ing and  so  exhilarating,  Lincoln  stuck  to  the  conviction 
that  the  ethics  of  public  and  professional  life,  should,  first 
of  all,  be  honest.  "Resolve  to  lie  honest  at  all  events,"  said 
he;  "if  in  your  judgement  you  cannot  be  an  honest  lawyer, 
resolve  to  be  honest  without  being  a  lawyer.  Choose  some 
other  occupation  rather  than  one  in  the  choosing  of  which 
you  do  in  advance  consent   to  be  a  knave." 

With  his  feet  firmly  planted  on  this  substantial  founda- 
tion of  honestv,  Lincoln  would  neither  stoop  to  nor  be 
patronized  by  any  man.  If  patronage  tried  to  shoulder 
him  out  of  his  steadfast  position,  he  could  stand  like  a 
rock,  both  in  public  and  professional  life.  He  was  an  un- 
usual combination  of  gentleness,  firmness,  seriousness. 
humor,  humbleness  and  pride.  lie  was.  in  fact,  as  near 
a  superman  in  his  make-up  as  America  has  ever  produced. 

Lincoln  had  not  a  spark  of  affectation  ;  wealth  was  no  part 
of  his  ambition.  "Wealth,"  said  lie,  "is  a  superfluity  of 
things  we  do  not  need."  lie  concealed  nothing  of  his 
humble  stock  nor  his  early  disappointments.  Rather,  he 
found  in  those  experiences,  a  rich  fund  of  illumination,  of 
wit.  of  conviction  and  of  sympathetic  response.  He  rose 
from  his  dis-illusionments,  his  down-falls,  a  stronger  man 
than  c\  er. 

I  lis  Gettysburg  declaration  is  one  that  will  endure  in- 
definitely, for  the  reason  that  when  he  stood  where  his 
countrymen  had  fought  and  died  for  the  principles  he 
upheld  as  President,  he  knew  himself  to  be  the  medium 
of  those  "honored  dead"  and  that  through  his  living  lips 
the  dead  lips  of  thousands  of  American  heroes  were  speak- 
ing. 

"Four  score  ami  sc\cn  years  ago,"  be  exclaimed,  "our 
fathers  brought  forth  on  this  continent  a  new  nation,  con- 
ceived in  liberty  and  dedicated  to  the  proposition  that  all 
men  are  created  equal  ...  In  a  large  sense,  we  cannot  dedi- 
cate, we  cannot  consecrate,  we  cannot  hallow  this  ground. 
The  brave  men.  living  and  dead,  who  struggled  here  have 
consecrated  it  far  above  OUT  power  to  add  or  detract.  The 
world  will  little  note  nor  long  remember  what  we  say  here, 
but  it  can  never  forget  what  they  did  here.  It  is  for  us,  the 
living,  rather  to  be  dedicated  to  the  unfinished  work  which 
they  who  fought  here  have  thus  far  s,,  nobly  advanced.  It 
is  rather  for  us  to  be  here  dedicated  to  the  great  task  re- 
maining before  us. — that  from  these  honored  dead  we  take 
increased  devotion  to  that  cause  for  which  they  gave  the 
last  full  measure  of  devotion. — that  we  here  highly  •■ 
that  these  dead  shall  not  have  died  in  vain,  that  this  nation 
under  God  shall  have  a  new  birth  of  Freedom,  and  that 
Government  of  the  people,  by  the  people,  for  the  pi 
shall  not  perish  from  the  earth." 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  12,  1923 


>LMSURE'SW^ND 


obey  no  waND  buj  pleasure's 

_  lorn  Moor>e- 


What's  the  Program? 

ANNOUNCEMENT  of  the  San 
Carlo  Grand  Opera  season  at  the 
Curran  Theater,  beginning  with  the 
performance  of  "Tosca"  Sunday  night, 
follows  the  showing  of  the  motion  pic- 
ture, "What  Price  Glory,"  which  will 
be  screened  at  the  Curran  for  the  last 
times  Saturday,  February  12. 

Right  next  door  at  the  Wilkes  Thea- 
ter is  "Castles  in  the  Air,"  the  musical 
comedy,  which  continues  to  draw 
crowds. 

(  Ither  programs  at  the  local  theaters 
offer  a  wide  diversity  of  attractions. 
Select  them  all— and  make  no  mistake, 
for  the  oftener  you  go  to  the  theater 
the  fuller  and  more  rapid  will  be  your 
ideas— and.  we  predict,  the  happier 
will  you  be ! 

That    is — if   you    really    want    to    be 

happier ! 

*     #     # 

Curran 

Sixteen  performances  and  fifteen  dif- 
ferent operas  will  be  given  by  the  San 
Carlo  Opera  Company  at  the  Curran 
Theater,  beginning  Sunday  night,  Feb- 
ruary 13.  with  "Tosca." 

"Traviata"  is  booked  for  Monday 
night;  "Carmen."  Tuesday  night; 
"Aida."  Wednesday:  "Rigoletto"  will 
be  sung  Thursday  night;  "Andrea 
Chenier,"  Friday;  and  "Faust,"  Satur- 
day matinee;  "Trovatore,"  Saturday 
night. 

That's  this  coming  week,  and  the 
second  week  there  will  be  a  complete 
change  of  program,  the  only  repetition 
being  "Aida,"  which  will  be  sung  the 
following  Saturday  evening. 
$     *     * 

Wilkes 

"Castles  in  the  Air,"  the  Edward  D. 
Smith  production,  has  caught  the  at- 
tention of  the  town.  It  is  "packing  'em 
in"  at  the  Wilkes,  presaging  a  contin- 
ued run  for  this  merry  and  tuneful 
operetta. 

Eighty  principals  appear  in  this  mu- 
sical comedy,  vocalists,  dancers  and 
comedians  vying  for  favor  with  the  ex- 
cellence of  their  arts. 

It  is  well  produced,  the  costume-, 
the  stage  settings,  the  music,  the  ly- 
rics, the  dancing  and  the  acting  being 


By  Josephine  Young 

(  )ne  is  pleased,  amused  and  kept  at  a 
high  pace  of  appreciation. 

Eva  Olivotti,  Marie  Wells.  Wynne 
Gibson,  Perry  Askam,  Kay  Raymond, 
Margaret  Bourne,  Barney  Gilmore, 
Alan  I. owe.  Guy  B.  Kibbee,  Charles 
Miller.  Sergei  Arabeloff,  Milton  Pope, 
David  Preston  and  Louise  Lynch  are 
the  leading  principals.  But.  in  addi- 
tion, are  other-  whose  cleverness  am! 
ability,  skill  and  good  look-  add  charm 
to  the  fanciful  i  iperetta. 


Columbia 

In  last  week's  issue  we  reviewed 
with  pleasure  the  attraction.  "Loosi 
Ankles."  playing  to  crowded  houses  a! 
the  Columbia  Theater. 

If  you  haven't  yet  seen  this  magnetic 
play,  do  go  this  week,  for  it  is  sched- 
uled for  one  more  week  only,  the  last 
performance  being  for  Sunday  night. 
February  20,  and  you  can't  afford  to 
miss  it — that  is.  if  you  are  awake  and 
feel  the  pulse  of  Youth  beating  in  your 
veins. 

Louis  O.  Macloon  has  given  "Loose 
Ankles"  a  faultless  production. 

Nancy  Carroll  is  the  pretty  heroine 
of  this  gigolo  play  and  she  is  bewitch- 
ingly  naive  throughout.  But  what 
strikes  one  as  outstandingly  clever  are 
the  dialogues  between  Art  Miner  and 
Ken  Brown  and  their  analyses  of  the 
women  with  whom  they  have  to  dance 
in  their  new  business  of  being  a  gigolo. 
Their  line  of  talk  is  refreshingly  witty, 
acutely  clever  and — startling.  Allen 
Connor  come-  in  for  some  of  the  hero 
work,  which  be  does  well.  Jack  Car- 
rington  becomes  the  buffer  for  their 
plot  work  as  an  unsuccessful  villain. 

"I  wouldn't  miss  seeing  'Loose  An- 
kles' for  a  good  deal."  said  an  enthusi- 
astic. 

Neither  would  I. 

*     *     * 
President 

Leneta  Lane  is  making  record  at 
the  President  Theater,  where  she  ap- 
pears in  the  title  role  of  "The  Little 
Spitfire,"  now  starting  on  its  ninth 
week.  The  sparkling  comedy  seems  to 
prove  so  fine  a  relish  that  patrons  pack 
the  house,  many  often  going  several 
times,  and  we  don't  blame  them  in  the 
least ! 


Amusements 

NEXT   WEEK 

ON  THE  STAGE 


Alcazar, 
••if 

Dull 

O'Farrell  nr.  Powell 

Wan  Rich.*'  Comedy-drama, 
y  players. 

Henry 

Columbia,  70  Eddy 

"IjOOfle    Auklfs,'* 

Carroll.     Louln    < 

Comedy-drama, 
>.    Macloon    pnui 

\noey 

lli'l  iou, 

Curran,  Geary  nr.  Mason 


"What  Price  tilory,"  Cox  Protlncl  ion. 
Last  (omen  today.  Srui  Curio  (.rami 
Opera,  in- u  in  ii  i  it u  S ii ii day  nii;  h  i ,  I'Vli, 
i-'-:  Hi  performance!*,  i  ~>  diflVrent  operas, 
Alice  Gentle,  "Carmen,"  "TuHca,"  Open- 
ing  niiihl. 


President,  McAllister  nr.  Market 

"The    Little    Spitfire."    Henry    Dully    (  imii- 

edy;  Leneta  Lane  in   <  ■  <  I «-  role. 


Wilkes,  Geary  at  Mason 


"CaMtleS   in   the   Air."   niusieiil  cmiH'il)", 


VAUDEVILLE 


Golden  Gate,  G.  G.  Ave.  and  Taylor 

"Hello-Goodbye."  15  scenes,  Irene  1(1- 
cardo,  character  comediennes  I  led  inn 
and  \an  Bowers,  Jnfrfrlers.  \paehe 
dance*.  "Risky  Business,"  Vera  Key- 
no  Ids,    Kenneth    Thomson. 


Orpheum,  O'Farrell  and  Powell 

Mildred  Harris,  in  person.  "Movie  Mad." 

Elffhl  jiirls,  dance  revue,  -San  I'ran- 
dsco  Kiisemblc."  "The  I*  I  as  I  ere  n*," 
comedy  act.  O'Donnell  and   Blair.  "Loi 

Mates."      Italph      Me  von.      Hell  triee      Clin 

Lonls  London,  character  Hongm. 


Pantages  (New),  Market  at  Hyde 

\  est  a  Victoria,  character  sons*,  it  us  eh 
Sisters,  Harry  t  tin  In  pin  anil  M  offal 
loil'Vs     Orchestra.       Acrobatic      Novelty. 

Catiline     Crcderick,    "Devil's    Island." 

Union  Square,  O'Farrell  nr.  Powell 

Herbert  Rawllnson  ami  Grace  Darmonfl 
"The  Midnight  Thieves."  Sat.,  with  live 
vaudeville   nets. 


Wigwam,  Mission  and  22nd 

\  niMleville-Pieture.s. 

ON  THE  SCREEN 

DOW  \     TOW  N 


California,  Market  at  4th 

"What     Is     i.ove's     Greatest     Mistake?" 
from    Liberty  Serial   Story.   Kvelyn    llrcnt 

and   \\  illinm   Powell. 


Cameo,  Market  opp.  5th 

Lon  chaney  in  "Paul  iii  Advance*"  vviih 

Prutcllla  Dean  anil  Dorol  liy  Phillips; 
will  run  7  days.  Special  colored  lllinw 
also.     Neves  reels. 


Casino,  Ellis  at  Mason 

Popular    p let ii res,  changed    frequently. 

Granada,  Market  at  Jones 

"Paradise   For   Two."    Itlchnrd    Dlv. 


St.  Francis,  Market  bet.  5th-6th 


"The  Fire  Brigade." 


elmiarv   12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


/arfield.  Market  nr.  Taylor 


*'.lns(     Another    Blonde,*'     Dorothy     Mac- 
knill.     Hiihc    Wolf  iincl    his    baud. 


lhambra  (New),  Polk  and  Green 

•"The  Family  I  pstnirs."  Saturday  and 
Sunday,  Virginia  Valll  ami  Allen  Simp- 
son. 

loyal,  Polk  nr.  California 

Special  Pictures. 

irand  Opera 

Starting  Sunday  NlgHt,  Fehrunry  13. 
San  Carlo  Opera  Company.  Alice  Gen- 
tle;  Opening   Night,   ••Tosca,"   "Tafuro." 

ilcazar 

If  I  Was  Rich,"  the  New  York 
omedy  by  William  Anthony  McGuire, 
ifhkh  started  its  engagement  at  the 
vlcazar  last  Sunday  night,  is  sparkling 

it h  fun. 

Henry  Duffy  seems  to  pick  them 
hat  way.  Furthermore,  he  is  giving 
he  comedy  attention  to  details  and 
Lever  once  slacks  up  in  requirements 
or  finished  work. 

Howard  Hull  Gibson,  hailed  from 
he  Fast  as  a  star,  especially  for  this 
:omedy,  certainly  lives  up  to  expecta- 
ions.  Vivian  Moore,  Edward  Brooks 
md  Cay  Seabrook  are  other  principals. 

Phil  Tead,  Helen  Keers,  William 
Ibram,  Dorothy  La  Mar,  Henry  Cau- 
Isens,  Frank  Darien  arc  players  well 
mown.  Leo  Christal,  Eunice  Quedens 
|omplete  the  cast. 

"Twelve  Miles  Out,"  "Six  Cylinder 
Love"  and  "The  Heights"  were  also 
written  by  the  author  of  the  present 
Alcazar  play. 

*     *     * 

Cameo 

I. on  Chancy  will  he  the  screen  at- 
traction this  week  at  the  (ainco  Thea- 
ter. 934  Market  street,  in  "Paid  In 
Advance,"  in  which  Priscilla  I 'can  and 
Borothy  Phillips  are  principals.  This 
Ihotoplaj  will  he  screened  for  seven 
.-lays  at  the  popular  Cameo. 

Those  who  were  thrilled  by   the  cin- 

pna  celebrity  in  "Notre  Dame,"  "The 

Hunchback"  and  "The  Phantom  of  the 
Opera"  will  have  another  chance  to 
lee  this  famous  star  of  the  silver 
Icreen  in  the  picture  shown  at  the 
Cameo,  beginning  with  the  Saturday 
performance,  February  12.  and  con- 
tinuing until  Saturday.   February    1" 

Priscilla  Dean  is  the  heroine  of  the 
Itor)    with    it^   romantic    situations,    its 

thrilling  episodes  ami  the  Hashing 
Ston  which  speeds  through  the  fabric 
of  the  plot. 

(  (ther  films,  including  news  reels  and 
educational  pictures,  are  on  the  pro- 
gram. 

»      *      * 

Alhambra 

"The  Family  Upstairs"  will  he  the 
feature  of  the  Alhambra  screen.  Polk 
street  near  Green,  today,  Saturday,  and 


tomorrow,  with  Virginia  Valli  and 
Allen  Simpson  the  stars. 

In  this  story  are  characterized  the 
troublesome  neighbors,  the  fretting" 
woman,  the  meek  man  and  the  mix-ups 
generally  of  the  family.  Miss  Valli  is 
fast  becoming  a  screen  heroine  who 
delights  in  fun-provoking  scenes,  and 
Allen  Simpson  has  the  role  of  opposite 
to  this  pretty  and  fascinating  star. 

Walter  Rudolph,  "wizard  of  the 
ivories,"  as  he  is  called,  and  his  melody 
masters  present  concert  numbers  every 
evening  and  the  programs  are  certainly 

excellent. 

*  #     * 

Orpheum 

Mildred  Harris,  one  of  the  screen's 
most  popular  stars,  is  to  return  to 
vaudeville  and  will  be  the  headliner  at 
the  (  trpheum  Theatre  for  the  week  be- 
ginning this  Saturday,  when  she  will 
bring  her  own  company  of  players  to 
present  a  one-act  play  called  "Movie 
Mad,"  which  is  said  to  be  an  episode  in 
studio  life. 

The  entire  show  will  be  new  and 
will  include  many  big  feature  acts  such 
as  The  San  Francisco  Ensemble,  a 
dancing  revue  headed  by  Lester  Lane 
and  Elsie  Travel's,  and  assisted  by 
Eight  San  Francisco  Beauties,  who  are 
ni  w  being  rehearsed  under  the  direc- 
tion of  B.  Herbert  Shaver,  one  of  New 
York's  leading  dancing  instructors; 
Louis  London  in  character  songs; 
Charles  O'Donnell  and  Ethel  Blair  in 
a  comedy  classic.  "The  Plasterers"; 
Tabor  and  Greene,  "Two  .Dark 
Knights";  Ralph  Bevan  and  Beatrice 
Mint  and  their  company  in  "Love 
Mates";  The  Taketas  in  inimitable 
feus  of  dexterity;  and  several  other 
big  feature  acts  to  he  announced  later. 

*  *      * 

Warfield 

"Just  Another  Blonde,"  a  charming 
story  filmed  from  the  late  Gerald  Beau- 
mont's  short  story,  "Even  Stephen,"  is 
mnced  as  the  next  screen  feature 
at  the  Warfield,  beginning  Saturday. 
It  i>  a  fast-moving  comedy  of  a  couple 
ol  Bowery  gamblers  and  their  Coney 
Island  sweethearts.  Dorothy  Mackaill 
and  Jack  Mulhall  are  featured,  and 
William  (.'oilier,  Jr.,  and  Louise  Brooks 

have  the  second  leads. 

In  "Just  Another  Blonde,"  Miss 
Mackaiil  is  pictured  as  a  dance  hall 
--  at  an  amusement  park.  With 
her  closely  cropped  blond  hair  and  her 
slim,  lithe  figure,  she  makes  a  perfect 
hostess,  looking  the  part  ami  fairly 
sparkling  in  it.  Jack  Mulhall.  who  has 
been  rapidly  forging  to  the  front 
among  the  screen's  young  leading  men. 
gambler  in  charge  of  ;i  crap-shoot- 
ing table.  Louise  Brooks  plays  the 
part  of  a  hard-boiled  attendant  at  a 
shooting-gallery,  and  William  Collier, 
|r..  is  admirably  cast  as  Mulhall's  pal. 


Jan  Rubini,  eminent  violinist,  heads 
the  cast  of  the  Fanchon  and  Marco 
stage  presentation,  and  Rube  Wolf  and 
his  greater  band  will  give  another  of 
their  excellent  musical   programs. 


Golden  Gate 

Starting  with  next  Saturday's  mat- 
inee, the  Golden  (late  will  offer  "Hello- 
Goodbye,"  Jean  Bedini's  mammoth 
musical  revue,  presented  in  fifteen 
scenes.  The  offering  is  made  up  of 
spectacular  scenes,  farce  drama  and 
singing  and  dancing  numbers.  The 
cast  is  one  of  many  stars,  including 
Irene  Ricardo,  Frank  Hurst,  Jean  Be- 
dini,  Eddie  Vogt,  Miss  Bunny  B., 
Bluch  Landolf,  The  Di  Catanos,  Miss 
May  Myers,  and  the  Six  Hello  spe- 
cialty girls. 

A  second  feature  of  the  bill  is  Irene 
Ricardo,  well  known  character  comed- 
ienne and  song  star,  in  her  comedy  of- 
fering, "Whoa,  Pagliacci."  She  is  a 
personality  star  with  a  new  manner  of 
song  presentation. 

(Continued  on  Page  19) 


GARAGE 

Open  all  Night 


FOR  THE  BUSY  MAN 

Have  your  automobile  work 

done   while   you  are  at   the 

Theatre. 


REPAIR  ALL  MAKES 

DUCO  REFINISHING 
WASH   AND   POLISH 

GREASE  AND  OIL 

GENERAL  STORAGE 

TOWING 


1000  Van  Ness  at  O'Farrell 
San  Francisco 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  12,  19'A 


Are  the  Society  Girls 
Successful  Mannikins? 

QUERIES  as  to  whether  society  girls  are  a  success  in  pos- 
ing as  mannikins  were  definitely  settled,  this  past  week, 
at  least  in  the  minds  of  many. 

Some  there  are.  however,  who  contend  that  the  profes- 
sional mannikin  is  the  greater  success.  They  base  their 
opinions  on  the  fact  that  the  mannikin  who  makes  a  busi- 
ness of  posing  in  the  latest  dictates  of  fashion  knows  how 
to  walk,  how  to  best  display  the  gown,  how  to  bring  out  all 
the  features  of  mi-lady's  frock. 

Ah,  that's  just  it! 

The  professional  mannikin  naturally  thinks  of  the  gown, 
itself,  that  she  is  displaying.  But  is  that,  after  all,  what 
makes  for  smart  attire?  Personally,  I  do  not  think  that  it 
is! 

When  one  wears  an  exquisite  gown,  or  the  smartest  of 
frocks,  so  that  the  personality  of  the  wearer  is  enhanced, 
rather  than  outdone,  by  what  she  has  on,  then,  in  the 
opinion  of  one,  at  least,  "does  the  gown  fulfill  its  particular 
mission  in  life. 

Sincerely.  I  believe  that  the  born-in-society  girl  does  not 
care  one  half  so  much  whether  the  gown  is  beautiful  or  not 
as  she  does  as  to  whether  that  particular  gown  makes  her 
more  beautiful. 

Surrounding  herself  with  the  latest  dictates  of  the  ever- 
changing  modes,  the  really  smart  dresser  makes  the  most 
of  herself — foremost.  That  is  why  we  perhaps,  at  least 
some  of  us,  claim   that  the   Society  girl   makes   the   better 

mannikin. 

*  *     * 

For  Junior  League 

Discussion  of  the  question  of  mannikins  and  frocks  was 
brought  about  by  the  fashion  show  of  last  week  during 
the  tea  hour  at  the  Mark  Hopkins  Motel,  when  members  of 
the  Junior  League  modeled  for  the  benefit  of  the  Junior 
League  of  San  Francisco. 

The  fashion  show  was  a  decided  success.  It  attracted 
business  men  and  the  elite  of  local  society,  the  peninsula 
set  and  the  fashionables  of  Piedmont.  It  added  materially, 
to  the  funds  of  the  new  temporary  home  for  homeless  chil- 
dren, beneficiary  of  the  Junior  Leaguers. 

Furthermore,   it   was,  altogether,  a   lovch    sight! 

*  *     * 

Hark,  the  Wedding  Bells! 

Every  mail  brings  to  the  society  editor's  desk  dainty  little 
cards,  with  diminutive  wedding  bells  attached. 

It  would  seem  as  if  Cupid  were  a  busy  fellow  these  days, 
in  fact  he  appears  to  be  working  overtime.  Thank  good- 
ness for  that,  for  in  all  the  world,  there  is  nothing  sweeter 
than   Love's  young  dream. 

*  *     * 

Home  Again 

Every  day.  in  some  one  of  San  Francisco's  leading  hotels, 
returned   travelers   are    being   welcomed   home,   after   their 
'  tours  of  the  world,  of  Europe,  the  Orient  or  other  lands. 


By  Antoinette  Arnold 

It  seems  as  if  everv  one.  one  knows  these  days,  has  jui 
returned  from  Europe,  or  is  just  going  abroad. 

.Mrs.    Milton    Unger,    popular     in     musical     and     literar 
circles  has  been  the  honor  guest  at  many  of  these  "homj 
again"   bridge-teas,   luncheons  or  dinner  parties. 

One  of  the  brilliant  social  affairs  given  in  compliment  til 
Mrs.  Unger,  who  recently  returned  from  Europe,  when 
she  spent  many  months  in  Italy,  France  and  the  Britisl 
Isles,  was  a  bridge  luncheon  given  at  the  Fairmont  I  Iote1 
by  Mrs.  J.  C.  Flood. 


SANTA  MARIA  INN 


Santa  Maria,  California 


On   ihe  Coast   Highway  Halfway   Between   San  Franc 
An   Inn  of  Unuiual  Excellence 
Wire  or  mt4j«  for  reservations  on  your  next  trip  goutk 


d    Lei    Angela 


Shower  of  Blossoms 

Spring  flowers  in  their  rarest  varieties  were  used  in  th< 
decorative  scheme  of  Mrs.  Flood's  bridge-luncheon  whicl 
took  place  in  the  stately  gray  room  of  the  Fairmont.  F.acr 
table  was  elaborately  decorated  with  Mowers  and  candelabra 
with  tall  candles. 

Mrs.  Joseph  A.  Kendrick,  Mrs.  J.  Emmett  Hayden,  Mrs 
Robert  Dollar  and  Miss  Mabel  Tadich  assisted  Mrs.  Flooc 
in   receiving. 

*  *     * 

Old  Fashioned  Garden 
Motif  of  Luncheon 

Intending  to  have  something  out-of-the-usual,  and  yetj 
particularly  attractive,  Mrs.  Henry  R.  Stellpflllg  entertained' 
several  friends  at  a  bridge-luncheon  at  the  Fairmont  Hotel, 
using  as  the  decorative  motif  an  old-fashioned  garden. 

Petunias,  sweet  peas,  daffodils,  roses,  were  charmingly 
Combined  for  the  table  decorations  and  the  place  cards  were 
of  the  same  combined  design. 

People  From  Elsewhere 
Are  Domiciled  Here 

Prominent  visitors  from  various  parts  of  the  world  havel 
been   making  their  home   at  the   Fairmont    Motel,    tin-   li-t 
including  Mr.  and  Mrs.  C.  II.  Backus  of  Washington,  I).  C: 
Mrs.  Charles  S.  Wilson  of  Denver  and  Mrs.  Cora  Costelt 
who  have  now  left  for  Honolulu. 

Mr.  and  Mrs.  H.  C.  Blackiston  of  New  York;  Mrs.  Julian 
Armstrong,  Miss  Armstrong  of  Chicago  and  Mrs.  F.  D, 
Stout  of  Chicago,  Mr.  and  Mrs.  L.  B.  Sherman  of  Chicago 
and  Mrs.  \\  .  T.  Johnson,  with  her  sister.  Miss  Marx  L 
Johnson  of  Pittsburg,  have  been  spending  considerable  time 
at  the  Fairmont,  where  many  California  friends  have  ex- 
tended their  greetings. 

*  *     * 

Gold-and-Green  Luncheon  Given 

An  elegant  gold-and-green  luncheon  was  given  at  the 
Fairmont  Motel  by  Mrs.  Joseph  I.  Phillips,  recently,  all  of 
the  decorations  being  a  combination  of  the  colors  with  a 
mound  of  early  jonquils  used  for  the  table  center,  with  the 
green  feathery  ferns  placed  in  clusters. 


COLONIAL  HOTEL 


flM>   Buah    Street,   Between   Powell  and   Stockton, 

Telephone  Sutter  3560 
HOWARD  T.  BLETHEN,  Proprietor 


San    FronoUeo 


Bruary  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


thleen  Norris 
esses  Home-Life 

Snerican  home  life  and  the  inclinations  of 
modern-day  youth  were  fluently  and  con- 
icinglv  discussed  by  Kathleen  Norris,  fa- 
US  California  author,  at  the  literary  session 
Cap  and  Bells,  last  Friday,  in  the  Fairmont 
itel. 

'The  girl  of  today  is  the  logical  fruit  of  the 
1  of  the  late  nineties,"  stated  Kathleen  Nor- 
in  her  brilliant  address  before  the  book- 
■ers  of  the  literature  department,  Cap  and 
lis  Club. 
/hy?" 

'Mothers  of  today  who  can't  answer  the 
liys  ?'  of  Youth, — why  one  should  go  straight, 
ly  one  should  stay  sober,  why  purity  and  a 
irth-while  code  of  life,  why  have  self-control 
Bey  are  the  ones  at  whose  door  should  be 
d  the  blame  for  present-day  flaming  Youth, 
9  flask-pocket,  the  jazzy  parties,  and  the  lack 
courage  which  has  lead  so  many  boys  and 
•Is  to  the  bar  sinister  of  self-destruction." 
Mrs.  Norris  quoted  an  overwhelming  num- 
r  of  suicides  among  the  young  people  of  today, 


HOTEL    CANTERBURY 
750  Sutter  Street 

San  Francisco's  Finest 
Family   Hotel 

250    Rooms 
Rates:   From  52.50  per  day 


attributing 


e  fatal  act  to  lack  of  confidence  in  their  elders,  and  the 
:k  of  faith  in  themselves. 

*  *     * 

'liters  Present 

The  California  room  of  the  Fairmont  Hotel  was  packed 
capacity  the  day  Kathleen  Norris  spoke  to  the  literary 
Iks.  Hundreds  of  mothers,  educators,  many  young  writ- 
s  and  a  group  of  young  people  hemmed  in  around  the 
minis  author,  gratefully  expressing  appreciation  for  her 
jquent  and   timely  discourse. 

Mrs.  Norris  is  leaving  today,  Saturday,  lor  New  York, 
I  council  with  publishers  over  her  books  and  future  syn- 
cated  articles. 

alkalogues 

Josephine  Swan  White,  well  known  dramatic  reader,  who 
iginatcd   a   certain    presentation   of   piano   talks,  or   canlil- 

tions,  and  who  studied  with  David  Bispha'm,  gave  two 
adings:  "The  House  By  the  Road";  and  "To  the  Woman 

the  1  lome." 

Mrs.  fohn  Sylvester  Pinney  presided  at  this  event,    Mrs. 

■ssc  Whited  gave  an  outline  of  modern-day  literature  and 
rs.  Henry  Hastings  gave  a  reading,  "Diplomacy  Begins 
t  I  Ionic"  written  by  Kathleen  Norris,  honor  guest  and 
leaker  of  the   noteworthy  day. 

*  *      * 

est  Home  Ever 

"The  American  home  in  reality  is  the  finest   home  in   the 

oild.     Next  comes  the    English    home    from    which    it 

fang,"  said  Kathleen  Norris.  "And  onl\  from  a  genuine 
Hue  can  spring  the  ideals  which  will  keep  straight  the 
outli   of   today,   help   him    to   meet    an\    emergency    and   to 

pie  i 'lit  conquerer." 

*  *    * 

en  Years  Old 

Lincoln  Park  Woman's  Club  celebrated  it-  tenth  birthday 
•ith  a  breakfasl  at  the  Hotel  Mark  Hopkins.  The  program 
•as  given  In  Miss  Evelyn  Merrill.  William  Friedricks,  Mis- 
label Kellogg,  Miss  Alice  Bradley,  Mrs.  1.  J.  Pratt  and 
It-  V  II.  laylor.  Mrs.  A.  II.  Hankersoii  presided  and 
lis,  Charles  M.  Weile  and  Mrs.  K.  V.  Phillips  were  hos- 
Bses  The  committee  in  charge  were  Mrs  Leo  Barnes, 
lis.  Sadie  Chapman  and  Mr-.  I.  C.  Mi  ss 


Pleasure  Rounds 

In  honor  of  Mrs.  Augustus  Spreckels,  who 
has  been  enjoying  a  round  of  hospitality  since 
her  arrival  in  Burlingame  from  New  York, 
Mrs.  Richard  McCreery  gave  an  informal 
luncheon  party  at  her  home  on  the  peninsula 
recently.  Some  of  the  women  present  were: 
Mesdames  Augustus  Spreckels,  Robert  Hays 
Smith,  George  Newhall,  Arthur  R.  Vincent, 
Jane  Dunn  Dutton,  Walter  Filer. 

*  *     * 

To  the  Country 

Mr.  and  Mrs.  Alexander  Wilson  have  gone 
to  Los  Gatos,  where  they  have  established 
themselves  for  the  spring  and  summer  months. 

*  *     * 

Aviator  Ace's  Relative  Feted 

Mr.  and  Mrs.  Stuart  Selden  Wright,  who 
have  been  visiting  the  former's  sister,  Miss 
Nannie  Wright,  at  the  family  home  on  Lom- 
bard street,  have  returned  to  their  ranch  in 
Stockton,  where  they  have  been  making  their 
home  for  several  years. 

Mrs.  Wright  was  formerly  Miss  Byrd  Hop- 
kins, daughter  of  the  late  Commodore  Hopkins,  U.  S.  N., 
one  of  the  first  to  be  in  command  at  Mare  Island.  The 
family  is  related  to  Commander  Richard  Byrd,  the  famous 
aviator. 

*  #     # 

Miss  Vere  de  Vere  Adams  gave  a  dancing  party  Tuesday 
evening  at  the  home  of  her  parents,  Mr.  and  Mrs.  Adolph 
Uhl,  on  Pacific  avenue  The  affair  was  in  honor  of  her 
sister,  Miss  Schatze  Adams,  and  the  hitter's  fiance,  Theo- 
dore Weicker  of  New  York. 

*  *     * 

At  El  Mirasol 

The  past  week-end  has  found  many  distinguished  and 
prominent  people  sojourning  at  El  Mirasol,  Santa  Barbara. 
The  lovely  Lady  Diana  Manner-,  who  played  the  part  of 
the  Nun  in  The  Miracle,  arrived  with  a  party  of  friends  for 
a  brief  visit.  With  her  were  Mr-.  Vincent  Astor  and  Mrs. 
Ilarriman  Russell,  Lytic  Hull  and  Bertram  de  N.  Cruger 
of  New  York,  and  Captain  Alastair  W.  Mackintosh. 

Mr.  and  Mrs.  Albert  llerter.  of  East  Hampton.  Long 
Island,  have  also  been  guests  at  El  Mirasol  recently.  Mr. 
I  lerter  is  an  artist  of  m  ite. 

Among  the  well-known  people  from  the  Bay  District 
who  have  -topped  at  I'd  Miras,.!  lately  are:  Mr.  and  Mr-. 
I'.  (  ).  (,.  Miller.  Mi--  (dive  Watt.  Mr-.  Donald  Y.  Camp- 
bell and  Mr.  Noel  Sullivan  of  San  Francisco;  and  Mr.  and 
Mrs.  \\  .  S.  Palmer  of  Alameda,  also  Dr.  Mariana  Bertola, 
of  San  Francisco. 


I  itl\  members  of  the  1 '. 
brated  the  20th  anniversary 
day   party   at  The  Clift  on 


\.  R.,  Tamalpai-  Chapter,  celc- 
of  their  Chapter  with  a  birth- 
Sat  urdav  afternoon.  February 
5th.  The  quests  were  seated  at  a  U-shaped  table,  in  the 
center  of  which  was  placed  a  small  circular  table  bearing  a 
huge  birthday  cake,  iced  with  white  and  decorated  with  20 
blue  candle-  and  the  I).  A.  R.  emblem  in  dark  blue.  The 
color  scheme  of  dark  blue  and  white  was  carried  out  in  the 
table  decorations,  and  at  one  end  of  the  room  a  large  Am- 
erican flag  was  draped.  Business  matters  and  musical  en- 
tertainment occupied  the  guests  before  and  during  the  tea. 
*      *     * 

At  the  Whitcomb 

Distinguished  guests  from  eastern  points  who  regis! 
at   the   Hotel    WhitCORlb  for  the   winter  season   include   Mr. 
and    Mrs.   Frank   Chapman   and    Miss  Jane    McCallum   of 
Providence,  R.  I.     Mr.  and  Mrs.  Chapman  have  spent 
(Continued  on  Pas> 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  12,  19271 


RADIO 

By  C.  J.  Pennington 


C.  J.  Pennlnjetnn 

Aerial  Pirates 

AS  WE  once  read:  "What  is  needed 
in  radio  reception  is  a  fading  secre- 
tary," which  seems  to  have  become  a 
necessity  for  anyone  owning  a  receiv- 
ing set  who  desires  an  evening's  pleas- 
ure. The  listening  to  any  special  pro- 
gram is  becoming  positively  disgust- 
ing, to  put  it  mildly.  And  if  Congress 
fails  to  pass  the  much  needed  legisla- 
tion, set  owners  may  as  well  toss  their 
receivers  into  the  garbage  can  and  turn 
their  attention  to  some  other  method 
of  entertainment.  For  it  is  certainly 
no  pleasure  to  listen  to  programs  with 
the  mess  of  stations  on  the  air  which 
are  now  cluttering  up  the  ether. 

No  doubt  the  better  broadcast  sta- 
tions are  aware  of  the  fact,  but  it  is  a 
sure  thing  they  are  only  hurting  them- 
selves as  well  as  hurting  the  radio  in- 
dustry as  a  whole.  Less  and  less  re- 
ceiving sets  are  being  sold  and  we 
know  for  a  positive  fact  of  several  con- 
cerns who  are  waiting  for  Congress  to 
act  before  they  spend  money  on  adver- 
tising over  the  air.  and  who  can  blame 
them?  That  being  the  case,  there  must 
be  a  great  number  throughout  the  en- 
tire country  who  are  doing  the  same 
thing. 

You  who  own  receiving  sets  are  only- 
kidding  yourselves  when  you  think  you 
are  getting  excellent  reception.  You 
may  convince  a  non-set  owner  that 
you  are,  until  he  bears  your  set.  but 
there  are  very  few  sets  around  the  bay 
district  which  will  eliminate  all  the 
squawks  and  whistles. 

During  the  1)X  period,  time  was 
when  we  could  play  with  the  old  set 
and  derive  a  little  pleasure  from  it.  but 
apparently  those  days  are  gone  for- 
ever.  On  trying  for  distance  the  first  is 


generally  KFI  just  for  a  test  of  effi- 
ciency, and  we  then  try  to  reach  out, 
but  much  to  our  disgust  we  run  into 
KQW,  an  old  offender  who  has  always 
refused  to  co-operate  with  the  listen- 
ing public  and  get  off  the  air  during 
the  DX  period.  We  now  learn  that 
that  particular  station  is  being  used  for 
personal  advertisement.  May  a  law  be 
passed  putting  such  stations  off  the  air 
permanently ! 

We  then  try  to  separate  a  couple  of 
distant  stations,  but  from  all  indica- 
tions broadcast  stations  have  decided 
to  go  on  the  different  wave  lengths  in 
pairs.  After  much  twisting  of  dials,  we 
do  manage  to  separate  two  station.-, 
and  at  about  ten  minutes  to  eight  an- 
other pirate,  butting  in  locally,  turn- 
on  its  power  and  we  are  through  for 
the  evening,  the  total  log  being  per- 
haps two  or  three  stations. 

At  eight  p.  m.  the  locals  come  on  the 
air  100  strong,  with  all  sorts  of  pro- 
grams, and  if  one  station  should  have 
a  good  program  of  classical  music  it  is 
utterly  ruined  with  a  background  of 
some  aspiring  and  perspiring  young 
lady  butchering  a  blue  song.  Then  if 
we  decide  on  a  dance  program,  it  is 
faintly  accompanied  with  the  sweet, 
melodious  voice  of  some  minister  giv- 
ing his  message  to  the  world.  We  are 
curious  to  know  how  a  minister  would 
feel  if  he  knew  his  message  was  being 
delivered  to  the  obligate)  of  a  jazz  band. 
Possibly  he  would  hesitate  to  broad- 
cast, for  undoubtedly  his  message  is 
not  accomplishing  its  purpose. 

Selectivity  is  a  wonderful  asset  in  a 
receiving  set,  and  it  may  be  obtained 
by  expert  tuning  on  good  receiving 
sets.  In  some  instances  it  may  be  had 
with  certain  attachments,  but  in  a  con- 
gested area  it  is  almost  an  impossibil- 
ity. If  one  can  cut  through  local,  what 
good  does  it  do?  If  a  distant  station  is 
brought  in.  it  is  accompanied  with  the 
carrier  wave  of  another  station  which 
ruins  reception. 

All  the  pirates  are  merely  claiming 
"squatter  rights,"  to  harass  and  annoy 
listeners  who  want  good  programs  and 
want  them  without  interference.  The 
listener  wants  radio  controlled  and 
doesn't  care  whether  it  is  regulated  by 
the  President  or  by  a  special  committee 
as  long  as  it  is  controlled,  and  about 
sixty  percent  of  the  present  broadcast- 
ing stations  are  regulated  off  the  air. 
They  serve  no  useful  purpose  and  are 
(Continued  on  Page  14) 


Radio  Program 
for  Next  Week 

KFRC— DON     LEE— SAN     FRAN- 
CISCO—270.1 

Sandfly,   February    IS 

5:00    C"   6:00    p.    m. — "Twilight    Recital. 

6:oo   '"  6:06  p.  m. — Stage  &  Screen. 

6:30     in    8:30    p.    m. — Mark     Hopkins    Concert 

1 1  chesti  ;i. 
Monday,  February   1-1 
10:00  i"  11:00  a.  m. — Concert. 
n  :<n>  (,i  11:30  a.  ni. — Household  Hints. 
ii   30  a.   m.   to    1  li : •) < )   p.    m. — Studio   program.     | 
12:00    io     2:00    p.    m. — Mark     Hopkins    Hotel 

Concert 

mi    to    5:30    p.    in. — Eddie    Harkness'     Dance 

i  1 1  ii.  st  ra. 
5:30   to  6:00  p.  m. — Mac  and   tils  Clang:. 
ooiii    t,i    6:25    p-    m. — .In   Mendel's    i'ep   Band. 
6:25    to    i;::Sf>    p.    m. — Stage   and   Screen. 
6:30    to   7:00    p.    m. — Yale    Radio    Mattery   Trio. 

7 to   7:30   p.   iii. —  KFRC    Hawalians. 

B in   9:00   p.   in. — Blue   Monday   Jamboree. 

9:00  in  in. i"i  p.  m. — <: lrich  Silvertown  Cord 

'  irehestra. 

lllllHi     to     12:00     p.     in. — Mark     Hopkins     Until 

1  lance  I  irehestra, 
TneNday,    February    I-' 

10:00    tn    11:00    a.    in. — Concert. 

lliiio  to  11:20  a.   m. — linings  of   Dorothy. 

11:20    t"     11:30    a.    m. — Talk     tn    "Women     Who 
I  hvest." 

11:30  a.  m.to  12:00  p.  m. — Studio  program. 

12: 0    2:00    p.    m. — Mark     Hopkins    Concert 

Orchestra. 
1:00     to    5:30    p.    in. — Mark     Hopkins    Concert 

i  ii  chesi  i  a. 
5:30   to  6:25   p.  m. — Mac   ami   his  Gang. 

6:26  to  6:30    p.    m. — Stag,     anil    Screen. 

fi;30  In  7:00  p.   in.  —  Yale  Trio. 

7:1111  to  7::n    p.    in. — Russell    Colvln    Trio. 

B:00  tn  8:30   p.   in. —  KFRC    Radio    Movie   Club. 

I  ::n  in  9:30    p.   m.  —  Program. 

9:30   m  12:00   p.    in — Mark    Hopkins   Dance  Or- 

cbestt  a. 
WedneHday,    February    111 
111:011   to   11:00   ii.   in. — Concert. 
11:110    tn    11:30   a.    111. —  II. his,  hull I    Hints. 

II  :ai    a.    in.    t,,    12:00    p.    in. — Studio   program. 
12:00    t"    2:00    p.    in. — Mark     Hopkins    Concert 

i  Irehestra. 
1:00  o,  5:30  p.  ni. — Mark   Hopkins  Concert   Or- 

chesl  i  a. 
a::{0  to   6:25   p.   m. —  -Mar  and   his  Hang. 
6  :25    in    « « : : : » »    p.    m     -Si  age   and    Screen. 
6  30   tn    7:00   p.    m. — Yale   Trio. 

7:0n    to     ,  ::in    p.    ni.  —  Dona  I Oreh.stra. 

8:00    tn    liniiii    p.    in. — Grand    Opera    "Migimn." 
10:00     to    12:00    p.    m. — Mark     Hopkins     Dance 

i  irehestra. 
Thursday,    February    17 
10:00  to  ii:oo  a.   tn. — Concert. 
11:00    tn    11:20    a.    m. —  Doings   of    Dorothy. 
11:20    i"   12:00   p.   m. — Studio   program. 
12:00    tn    2:Oo    p.    in. — Mark     Hopkins    Concerl 

I  irehestra. 
1:00     in     5:30    p.     in. — Mark     Hopkins    Concert 

•  h  chesti  a. 

$0    in    0:2.",    p.    ni. — Mae   and    his    c.ang. 

■■  25    i,,    6:30    p     in. — Stage    and    Screen. 

6:30  tn  7:00  p.   m.— Yale  I  irehestra. 

7:on    tn    7::ai    p.    in. — Program. 

f  :""   to   nam    p.    m. — Program. 

9:00  to  loam  p.   m. — Program. 

10:00  in  12 p.  m.— Mark   Hopkins  Dance  or- 
chestra. 

Friday,    February    18 

10:00    to   11  :00    a.    in. — emu  .a  I 

11:00  t,,  11:20  a.  in. — Advice  in   Home-Makers 

ll:2n   to   11:30  a.   ni. — "A    chat    with   Victor." 

11:20    I..     12:00    p.     ni  — Studio    program. 

12:iMl     Io     2:00     p.    ill.— Mark     II,,,,  kins    Concert 

i  irehestra. 
lam    to   5:30    p.    m. — Mark    Hopkins   Orchestra, 
5:30  to  6:25  p.   m. — Mac  and    his  Hang. 
6:25  to  6:30   p.  m. — Stage  ami  Screen. 
6:30    to  7:iin   p.    m. — Vale  Trio. 

7:00    to    7:30    p.    ni. — Studio    program 
8:00    io    10:oo    p.    m.— KFRC    " 

i  irehestra. 
10  "0  i,,   m.   to  1  :lm  a.  m. — Mi 

I  Irehestra. 

Saturday,   February  III 

i a    to    1 1 a.    in. — '  Concert. 

1 1 i"    12 p.    ni.-  studio   program. 

12:00  to  2:00  p.   in.     Concerl    Orchestra. 

I  ■'<"   1"    5:30    ii.    m — Mark    Hopkins    D; i  >r- 

chestra. 

5:30     tn    6:26    P.     111.  —  Mae    ami    his    Hang, 
0:25    tn    6:30    p.    in. — Stage    and    Sen  on. 
0:20    In    i  :00    p.    ill. —  Vale    Trio 


Little    Si mi i in i ny 
rk   Hopkins  Dance 


ibruary  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


11 


:00    to    7:30    p,    m. — Studio   program. 
nil   p.  m.   to  1:00  a.  m. — Mark  Hopkins  Dance 
I  ii  chestra. 


KPO— HALE    BROS.   AND  THE   CHRON- 
ICLE, SAN   FRANCISCO— 428.3 

landny.    February    l'A 

:4  5    to    10:45    a.    m. — Undenominational    and 
nun-sectarian   church   service. 

0:45   a.   m. — Weather  forecast. 

:40  to  4:15  p.  m. — Concert  of  the  San  Fran- 
cisco Symphony  Orchestra  under  the  direc- 
tion of  Alfred  Hertz,  broadcast  from  the 
new  Curran  Theatre,  by  KPO,  KGO  ami 
KFI. 
;:00  to  6:30  p.  m. — States  Restaurant  Orches- 
tra. 

30  p.  m. — General  information. 
35    to   8:35   p.   m. — Palace   Hotel   Concert   Or- 
chestra. 
;:;.".    to    10:00    p.    m.— Fairmont    Hotel   Concert 
Orchestra. 

1:00    to    12:00    p.   m. — John    Wolohan    and   his 
Californians. 

Monday.   February  14 

i:45,   7:15,   7:45   a.   m. — 1  iealth   Exercises. 

.0:30    a.    m. — Weather    forecast. 
6:45    a.    m. — Home    Service   Talk. 
2:00    noon — Time    s'mua  Is,    Scripture    reading". 
:00    to    2:00    p.    m. — Fairmont    Hotel    Concert 
i  )rchesti  a. 

:  :::m    to  5:30  p.   m. — Palace  Hotel   Concert  Or- 
chestra. 

i:30   to  6:15  p.  m. — Children's  hour. 
15  to  6:30  p.  m. — Stock  market  quotations. 

»:30   to  7:00   p,   m, — States   Restaurant  Orches- 
tra. 

00    to    7:30    p.    m. — Fairmont    Hotel    Concert 
i  ►rchestra, 

7:30    to    8:00    p.    m. — DX. 

800  i"  8:10  p.  m,    -Chamber  of  Commerce  talk. 

8:ln  to  8:25  p.  m. — Hook  reviews. 

HE   to  9:00   p,   in. — Bridge   Lesson    No,   17. 

1:00    to    10:00   p.    m. — Studio   program. 

i(i:i)i)   to   Html    p.   m- — Billy    Long's  Cablrians. 

n  :imi  to  12:00  p.  m, — KPO  Variety  Hour. 

Kuenduy ,  February   I." 

6:ir.,  7:15,   7:4E   a.    m. — Health   Exercises 

10:30  a.  m. — Weather  forecast. 

111:45   a.    m. — • Cooking    hints   and    recipes. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00    to    2:00    p.    m.  —  Fairmont    Hotel    Conceri 
i  >rchestra, 

3:30  to  5:30  p.   m. — Palace  Hotel  Concert   Or- 
chesl  ra. 

5:30   to   6:15   p.   m. — Children's  Hour. 

filB  to  >'■  30  p.  in. — Stuck   market  quotations, 

i;.::n  to  7:00  p    m      States   Restaurant   i  U  i 
tra. 

7  in)  to  7:80  p.  m. — ■  Fairmont  ii<>t.i  Orchestra, 

7  SO   to   8  00   p,   in      DX. 

B00  i"  9:00   p.   in  -      i'.i:i   Waldrop  Hour." 

!i:iin  in   1 0:00  p    hi     -B\  udlo  program 

10  on  to  11:00  p.  m. — Palace  Hotel   Dance  Or- 
chestra. 

11:00   to   12:00  p.   ni, — John   Wolohan   am 

(  'a  I  Iforn  ia  ns. 

\\  I'lliMNiiay.    February    H 

I   |g,    ,    i  B,    7   LG    i     m. — Health   Exei  i 

i  p  go  .i    m       w  .  at  hi  i    i  oi  ecasl , 

in:  16   a.   m.-  -Home  Service   Talk. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

i   mm    to    "  00    p     m      Fall  mont    Hotel    Conceri 
i  (rchestra. 

■   p    m  —Palace  Hotel  Conceri   Of 
i  ■  i  i  i  ■-  i  i  .  i 

5  :ui  to  6:16  p.  m.— Children's  hour 

e16  to  P:30  p.  m — Stock   market  quotations, 

B;30   to    7:00    p.    m, — States       Restaurant       Or- 
chestra. 

7:30    p     m       Fairmont    Hotel    Conceri 
i  Irene  at ra, 

7:30  to  8:00  p.  m.-    DX 

9:00  p.  m. — A.  t  water  Kent  Artists. 

|;00  \<>  il  00  p    m       I  'n  igram  of  the  Colli  ■-. 
the   Pacifii 

: ■  ■  .mi. 

in     -States    Rests 
chestra. 

li:Oi .   to    12:00   p,   m. — Billy   Long" a   ■ 

ThurHilay.    I-Vlirunrj     IT 

•n  — i  Iealth   Exei 
10:30  n.  m.— Weather  forecast. 

in    t.".     a.     in.-     I  ntS     and     I  - 

[1:00   noon-— Time  signals  and  Scripture  read- 
ing. 

i     8;00     p      ni  —Fairmont     Hoti 

■ 

chestra. 

Children's  I 

eh    mark.! 

estaurant  •  '• 

tva 

air  mont    H" 
<  >rchi 
7:30  to  8:00  p.  m.— DX. 


8:00  to  9:00  p.  m. — Program  of  the  College  of 
the    Pacific. 

9:00    to    10:00   p.    m.— Studio   program. 

10:00  to  11:00  p.  m. — Palace  Hotel  Dance  Or- 
chestra. 

11:00  to  1^:00  p.  m. — John  Wolohan  and  his 
Californians. 

Friday.    February   IS 

6:45,    7:15.    7:45    a.    m. — Health   Exercises. 

10:30  a.  m. — U.   S.   weather   forecast. 

10:35    a.    m. — Fashion    Talk. 

10:45   a.   m. — Home    Service    Talk. 

12:00  noon — Time  signals  and  Scripture  read- 
ing-. 

12:15    p.   m. — Talk    from   Commonwealth    Club. 

1:30  to  2:00  p.  m. — Fairmont  Hotel  Conceit 
Orchestra. 

3:30  to  5:30  p.  m. — Palace  Hotel  Concert  Or- 
chestra. 

5:30  to  6:15  p.  m. — Children's  hour. 

Ii:15  to  0:30   p.   m — Stock    ma  ket  quotations 

6:30  to  7:20  p.  m. — States  Restaurant  Orches- 
tra. 

7:20   to  7:30  p.  m. — "Sports  on   the  air." 

7:30    to    8:00    p.    m. — DX. 

8:00  to  10:00  p.  m. — Walter  Krausgrill's  Or- 
chestra. 

10  DO  to  11:00  p.  m. — States  Restaurant  Or- 
chestra. 

11:00  to  12:00  p.  m. — John  Wolohan  and  his 
Californians. 

Sa  I  urtl ii y .   Fetor  unry  1  !l 

0:45.   7:15,    7:45    a.    m. — Health   Exercises. 

10:30  a.  m. — U.  S.  weather  forecast. 

10:45    a.     m. — Cooking    hints    and    recipes. 

12:00  noon — Time  signals  and  Scripture  read- 
ing. 

1:00  to  2:00  p.  m. — Fairmont  Hotel  Concert 
i  ii  chestra. 

3:30  to  5:30  p.  m. — Palace  Hotel  Concert  Or- 
chesl  r;i. 

6:16  to  0:30  p.  m. — Stock  market  quotations, 

6  30  to  7:30  p.  m.- — States  Restaurant  Orches- 
tra. 

7:^.0    to    8:00    p.    m. — DX. 

8:00  i"  B:00  p.  m. — Simultaneous  broadcast 
by    KPi '  and    KFI. 

9:00  to  10:00  p.  m. — Palace  Hotel  Dance  Or- 
chestra, 

io:oii  to  1:00  a  in. — Walter  Krausgrill's  Or- 
ehesl  i  a 

:i  mi  to  11:00  p.  m. — Intermission  by  Maurice 
Gunskj . 

KJBS— JULIUS   BRUNTON    &   SONS  CO., 
SAN    FRANCISCO— 220 
iiniiv   Except   Sunday 

9:00   to    i  i   80     ' 

Si  lecl  Ions. 

2:00    to     i  

■  •  Ions 
Frldaj  i-     m.    to    11:00    p.    m. — 

"The  Happiness  Boys"  and  Studio  Pro 

1 1  00    p.    m     to    i  SI  udlo    Pi  i 

I  in      \\  [Hard    Power   Units." 


-Vocal   and    Instrumental 
i — Vocal    and    Instrumental 


KGTT— GLAD    TIDINGS    TEMPLE,    SAN 
FRANCISCO— 207 

gnndaj  .    IVhriinr* 

10    p,    in. 

■     ■ 

J(l  mi     p       tr 
llondaj      l>l*rinir> 
0    1    00    p 


IS 

-Sunday  Bchool 
-Tempi* 

Even  i  ii  k    service 
1 1 
-Dally   Scripture   reading. 


Tu«Mlaj     Pebraarj    IB 

0   p.    m. — Daily  Scripture  reading. 
■     :  am, 
\\  «-<!»«  nday<   February    l€ 

in.— Daily  Scripture   reading 
to   |  "i»  p    m      Divine  healing  service. 

Tharnda)     Pearaarj    '" 

Si  rlpture   reading;. 
i     ,  i  .  v      i  V  to  mar  j    18 

.   \  .in   ,,    m.— Daily   Scripture  r.-ading. 
pram 
shine  hour. 
Sntarday,   Pearaarj    IS 

0   p     mi1  -  ure   reading. 


KYA— PACIFIC     BROADCOASTING    CORP. 
SAN    FRANCISCO— 399.8 

Raaaay,   Pearaarj    IS 

..(    Central    Methodist 
Church,   Located  .it    Leavenworth 
-       .  •        Dr      Walter     John 
will   dellvi 

i   Methodist 
.  h     f  'r     rl 

Hob  da  J     Fraraarj     i  t 

i  — I'lifr    II  •    Trio 

- 

Tri" 

n    the 

_    - 

E 

Ernie 
lortne 


Sunset  Way 
East 

•  •  scenic  route  through  the  southland 

East  by  way  of  Apache  Trail,  El 
Paso, and  Juarez, historic  San  An- 
tonio, to  New  Orleans,  colorful 
metropolis  of  the  south.  See  the 
great  Mardi  Gras. 

Now  travel  east  aboard  world- 
famous  Sunset  Limited.  Equip- 
ped and  manned  to  delight  the 
mostdiscriminating.Observation 
and  club  cars,  Pullman  comfort, 
Southern  Pacific  dining  car  service. 
Maid,barber,va!et;shower-baths. 

Sunset  Limited  leaves  here  daily 
at  6:15  p.  m.  Tourist  sleeper  to 
Washington,  D.  C.  over  Sunset 
route;  leaves  9:00  p.m. 

Also  the  Argonaut  daily  Los 
Angeles  to  New  Orleans.  Leave 
here  9:00  p.m.  for  connection. 

Southern 
Pacific 

Phone  Dai-enport  4000  for  all  offices 

Ferry  Building         65  Geary  St. 

Third  Street  Station 

Oakland 

Phone  Lakeside  1420  for  information 

bureau  and  all  offices 

I3th  and  Broadway         16th  St.  Station 

Island  Broadway  Station 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  12,  1927 


Radio  Program  for  Next  Week 


10:00  to  11:00  p.  m. — Clift  Hotel  Dance  Or- 
chestra.     (Herb    Meyerinck  >. 

Tuesday,    February    1!> 

12:30  to  2:00  p.  m. — Clift  Hotel  Concert  Trio. 
(Sollie    Heiibronner). 

6:30  to  7:30  p.  m. — Clift  Hotel  Concert  Trio. 
(Sollie    Heiibronner). 

8:00    to    10:00   p.   m. — Silent   for   DX    Fans. 

10:00  to  11:00  p.  m. — Clift  Hotel  Dance  Or- 
chestra.     (Herb    Meyerinck). 

Wednesday,   February   Hi 

12:30  to  2:00  p.  m. — Clift  Hotel  Concert  Trio, 
i  S(  Hie    Heiibronner). 

6:30  to  7:30  p.  m. — Clift  Hotel  Concert  Trio. 
(Sol  lit)    Heiibronner). 

8:00  to  9:00  p.  m. — Program  in  the  main 
studio  of  KYA,  presenting  Thomas  and 
Kathleen  Do  wrick,  Tenor  and  Pianist; 
Klizabeth  Orchard,  Violinist;  Louis  Donato, 
Tenor,   and   Elsie    Campbell,    accompanist. 

9:00  to  10:00  p.  m. — The  Emydian  Choir  Un- 
der the  Direction  of  Grant  Austin. 

10:00  to  11:00  p.  m. — Clift  Hotel  Dance  Or- 
chestra.     (Herb   Meyerinck). 

Thursday,    February    17 

12:30  to  2:00  p.  m. — Clift  Hotel  Concert  Trio. 
(Sollio    Heiibronner). 

6:30  to  7:30  p.  m. — Clift  Hotel  Concert  Trio. 
(Sollio    Heiibronner). 

8:00   to   10:00   p.    m. — Silent   for    DX    Fans. 

10:00  to  11:00  p.  m.— Clift  Hotel  Dance  Or- 
chestra.     (Herb    Meyerinck  ). 

Friday,    February  1W 

12:30  to  2:00  p.  m. — Clift  Hotel  Concert  Trio. 
(SolliO    Heiibronner). 

6:30  to  7:30  p.  m. — Clift  Hotel  Concert  Trio. 
(Sollie    Heiibronner). 

S:00  to  10:00  p.  m. — Program  by  the  Califor- 
nia Grays,  Under  the  direction  of  C.  A. 
Baker.  Intermission  Solos  by  Benny  Lips- 
ton,  Lyric  Tenor  and  James  Muir,  Musical 
Saw.      Leroy    Henshaw    will    accompanv. 

Hi:00  to  11:00  p.  m. — Clift  Hotel  Dance  Or- 
chestra.     (Herb    Meyerinck). 

Saturday.    February    lit 

12:30  to  2:00  p.  m. — Sollie  Heiibronner  and 
the  Clift   Hotel   Concert   Trio. 

6:30  to  7:30  p.  m. — Clift  Hotel  Concert  Trio 
(Sollie    Heiibronner). 

X:00    to    10:00    p.    m. — .Silent    for    DX    Fans. 

10:00  to  11:00  p.  m. — Clift  Hotel  Dance  Or- 
chestra.     (Herb  Meyerinck), 


KFWI— RADIO    ENTERTAINMENTS,    INC., 

SAN   FRANCISCO— 250 
Sunday.    February    IS 

1:00    to    2:30    p.    m. — William    Bennett   recital. 

3:00  to  4:15  p.  m. — Broadcast  from  Civic 
Auditorium. 

6:30    to    7:30    p.    m. — Studio    program. 

«  :.~.n  to  9:00  p.  m. — Services  broadcast  from 
Fifth    Church    of   Chvjst    Scientist. 

9:00   to  10:00  p.  m. — Organ  recital. 

Monday,  February    14 

6:30  to  7:30  p.  m. — Paul's  Hawaiian  Orchestra. 

S:00    to    9:00    p.    m. — Studio    piogram. 

9:00  to  11 : On  p.  m. — Dance  program.  Paul 
Kelli's  Orchestra. 

Tuesday,    February    lii 

6:00    to   7:30   p.   m. — Jack    Curtis   Band. 

8:00    to    8:30   p.    m. — Panatmpe   Concert. 

8:30  to  9:00  p.  m.-— Gaylord  Wilshire,  health 
lecture. 

9:ini  to  10:00  p.  m. — Ellis  Wise  and  his  Or- 
chestra. 

Wednesday,   February   le 

6:30    to    7:30    p.    m. — Studio    Orchestra. 

8:00  to  8:20  p.  m.— Billy  Devine  and  Clem 
Kennedy. 

8:20    to   S:30   p.   m. — Becker  Storage,    tenor. 

*-"    I"   9:00   ]).   m. — Thompson   and   Howard 

9:00  to  10:00  p.  m. — San  Francisco  Police  De- 
partment. 

10:00    to    12:00    p.    m.— Paul    Kelli's   orchestra. 

Thursday.    February    17 

6:30  to  7:30  p.  m. — Al  Pierce  and  Walter 
Smith. 

R:00    to    9:00    p.    m. — Studio    program. 

9:00  t.»  licoo  p.  m. — Maxwell  House  Coffee 
Program, 

10:00    to    12:00    p.   m.— Paul    Kelli's   Orchestra 

Friday,    February  18 

6:30   to   7:30  p.  m. — Studio   program. 

8:00    to   8:30    p.    m. — Panatmpe   Concert. 

8:30  to  9:00  p.  m. — Health  Lecture.  Gaylord 
Wilshire. 

9:00    to    10:00    p.    m.— Studio    program. 

Saturday.    February   10 

-""  to  3:00  a.  m. — Broadcast  from  Civic 
Auditorium. 


KGO— GENERAL  ELECTRIC  CO., 
OAKLAND— 361 
Sunday,    February    13 

11:00    a.    m.  —  Calvary     Presbyterian     Church 

Service. 

2:10  p.  in. — San  Francisco  Symphony  Orches- 
tra concert,  direction  of  Alfred  Hertz. 

6:30  to  7:30  p.  m. — .Bern's  Little  Symphony 
<  >i  chestra. 

7:30  p.  m. —  Weather  bureau  report. 

7:35  p.  m. — First  Congregational  Church  serv- 
ice,  Oakland. 


9:00    to    10:00    p.    m. — Bern's    Little    Sym  phoni- 
cs */chestra. 

Monday,  February   14 

11:30   a.   m.    to   1:00   p.    m. — Concert. 

12:00  i»-  ni. — Weather  Bureau  report. 

i:3u  p.   in. — iV    i.   tot.ocK   rep  or  la. 

1:37    p.    rn. —  S.   F.   Stock    reports. 

1:42   p.   m. — Weather  Bureau  report. 

4:00    to    o:00    p.    m. — California   Federation   of 
Women's   Clubs. 

5:30   to  6:00  p.  m. — KGO  Kiddies'   Kink 

o;uo    to  6:55   p.   ni. — Bern's  Little   Sympiiony. 

0:55    p.    m. — News    items. 

7:03    p.    m. — Weather    Bureau    report. 

7:06   p.   m. — S.   F.  Produce,  Grain,   Cotton,   and 
Mutals. 

7:14    p.    m. — N.   Y.   Stock   reports   (closing). 

7:21    p.  m. — S.   F.  Stock  reports   (closing). 

Tuesday.   February    15 

11:30  a.   m.    to   l:oi)   p.   m. — Concert. 

1  2:oii    noon. — Time   signal. 

12:30   p.   m. — Weather  Bureau   report. 

1:30  p.   m. — N.   Y.  Stock   reports. 

1:37  p.  m. — S.  F.  Stock  reports. 

1:42   p.    m. — Weather   Bureau    reports. 

5:30   p.    m. — "Mental    Measurements." 

b:uo    io  u:55   p.  m. — Bern  s  Lituie  symphony, 

6:55   p.   m. — News  items. 

£:03   p.   m. — Weather  Bureau  report. 

(  :06   p.  m. — S.   F.   Produce,  Grain,   Cotton,   and 

Metals. 
7:14   p.    m. — N.   Y.  Stock  reports   (closing). 
7:21   p.   m. — S.  F.  Stock  reports   (closing). 
8:00     to    9:00    p.    m. — (Oakland    Studio)     "The 

Pilgrims." 
9:00   p.    m. — "Chats  About  New   Books." 

9:20    p.    m. — Surprise   broadcast. 

Wednesday,   February   io 
11:30  a.  m.  to  1:00  p.  m. — Concert. 
12:00  noon. — Time  signal. 
12:30    p.   m. —  Weather   Bureau   report. 
1:30    p.    m. — N.    Y.    Stock    reports. 
1:37   p.   m. — S.   F.   Stock   reports. 
1:42    p.   m. — Weather   Bureau   reports. 
5:30  p.   m. — "For  instance,"   by  General  Jack- 
son. 
6:00    to  6:55   p.   m. — Bern's  Little   Symphony. 
t:55   p.   m. — News    items. 
7:03    p.    m. — Weather   Bureau    report. 

>:06  p.   m. — S.   F.  Produce,  Grain,   Cotton,   and 

Metals. 
7:11   p.  m. — N.   Y.   Stock  reports   (closing). 
7:21   p.  m. — S.   F.  Stock  reports   (closing). 
8:00    p.   m. — Oakland   Real    Estate    Board    Ban- 

q  mt    program. 
Thursday.    February    1" 
10:4(i  a.  m. — Class  room   Instruction,   Oakland 

Public  .Schools. 
11:30  a.   m.   to   1:00   p.   m. — Concert. 
12:00  noon — Time  signal. 
12:30    o.    m. — Weather   Bureau   report. 
1:30   p.   m. — N.    Y.   Stocks. 
1:37   p.    m. — S.    F.    Stocks. 
1:42    p,    m. — Weather. 
5:00  to  6:00  p.  m. — George   W.  Ludlow,   "Friend 

to  Boys." 
6:00  to  6:55  p.  m. — Bern's  Little  .Symphony. 
6  :55    p.    m. — News. 
7:03   p.    m. — Weather. 
7:06   p.  m. — S.   F.   Produce,   Grain,   Cotton,   and 

Metals. 
7:14    p.    m. — N.    Y.    Stocks    (closing). 
7:21    p.    m. — S.    F.    Stocks    (closing). 
8:00  to  o:iio   p.    m. —  (Oakland  Studio) — "Gems 
from    light    opera    under    direction    of    Paul 
Steindorff. 
9:00   lo  12:iM)  p.  m. — John  Philpott's  Midship- 
men. 

Friday,    February    IS 

1 1  .:••>'   to    i  :ii"   p.    m. — Concert 

12:00  noon — Time  signal. 

12:30   p.   in. — Weather   Bureau   report. 

1:30   p.   m. — N.    Y.    Stock   reports. 

1:37   p.   m. — S.   V.   Stock   reports. 

1:42    p.   ni. — Weather   Bureau   reports. 

fi:00    to  f,:.r»5    p.   m. — Bern's   Little   Symphony. 

6:55   p.   m. — News   items. 

7:03    p.   m. — Weather   Bureau    report. 

7.06   p.   m. — S.    F.   Produce,   Grain,   Cotton,   and 

Metals. 
7:14   p.    m. — N.    Y.   Stock   reports   (closing). 
721    p     m. — S.    F.    Stor-k   rppo--ts    (rinsing). 
8:00   to  9:00   p.m.— (Oakland   Studio)    An   hour 

of  Operatic  Selections. 
Saturday.   February   li> 
1 1  :30  io  i  ;00  p.  m. — Concert. 
12:00  noon — Time  signal. 

12:30  p.   m. — XT.    S.   Weather   Bureau   report. 
P:00    p.    m. — "Weekly    sport    Review." 
8:15    in    9:15    p.    m. — Program. 

9:15     to     1:00     a.     m.  —  Dance     Music. 


7.00    to  7:30  p.  m. — News  broadcast. 

8;oo    to   9:00   p.    m. — Educational  Program. 

!i  :iiii    to    It)  ;iin    p.    in. — Community    night. 

Thursday     February    17 

7:oo  to  7:30  P-  m- — News  broadcast. 

Filoay*    February    IN 

7:00   to   7:30   p.   m. — News  broadcast. 
.'.  :iio    to    9:00    p.    m. —  Program. 
9:45   to    in:;jo  p.    m. — Athens  Athletic  Club  or- 
chestra, 
Saturday.    Febi  nary    IV 
7:uu    to   7:30  p.  m. — News  broadcast. 


KLX— OAKLAND  TRIBUNE,   OAK- 
LAND— 509 
Monday,  February   14 

7:00    to    7:30    p.    m. — News    Broadcast. 

8:00  (o  9:00  p.  m. — Special  program,  courtesy 
of    Builders    Palaee    Exhibit. 

9  on  to  10:00  p.  m. — Weekly  meeting  Lake 
M>-"-itt     rnioks. 

Tuesday.    February    1I> 

7:00  to  7:30  p.   m. — News   broadcast. 

Wednesday.    February    If! 

6:30  to  7:00  p.  m. — Athens  Athletic  club  or- 
chestra. 


KFUS— GOSPEL   RADIO,  OAKLAND— 256 
Sunday,    February    lit 

y.^u  a.,  in. — international  Sunday  School  Les- 
son. 

l  i  :iiu    to     12:00    noon — Elmhurst    full    Gospel 

Church  Services. 
i  :45    to   9: on   jj.   m. —  Even  ing   service  of   Elm- 
hurst  Pull   t  rospel    church. 

Honday,  February   14 

lo:uo  a.   m. — The  Hour  of  Christian   Ministry. 

Tuesday.    February    15 

1:00  to  5:00  p.  m. — Sacred  Variety  program. 

\\  i-dni  sdny.   February    Ifi 

10:00    a.    m. — The   hour   of   Christian   Ministry. 

8:00    p.    m. — Saci  ed    songs. 

Friday.    February    IK 

10:00   a.    m. — The    hour    of   Christian    ministry. 

2:00  to  3:0o  p.  m.— Woman's  Bible  Study 
hour. 

S:00  p.  m. — Telephone  or  write  in  your  health 
questions  and  they  will  be  informally  dis- 
cussed. 


Jollow  the 
Qolden  cR^ad 


! 


to  Health  I 


Tune  in  on  KPO  every 
morning  at  6:45  -  7:15  or 
7:45  for  the  daily  Golden 
Road  to  Health  Exercises. 

These  exercises  are  given  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California;  for  22  years  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  quality 
in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


•Vl.ruarv   12,  1927 


THE  SAN  FRANCISCO  MAYS  LETTER 

Radio  Program  for  Next  Week 


13 


iaturdny,  February   in 

..n  lu  z.'6\)  p.  in. — Children's  Church  Broad- 
cast. 

::n  to  7:30  p.  m. —  (a)  Gospel  Weather  Bureau 
i'Yn  ecast;  (b)  Announcements  of  Churches 
for    tsunday. 


Gold 


KTAB— ASSOCIATED  BROADCASTERS, 

OAKLAND— 302.8 
anday,   February    i:> 

:}.".  to  10:45  a.  m. — Prof.   F,.  C.  Linsley's  Bible 
Class. 

1:00  a.  m. — Services  of  Tenth  Avenue  Baptist 

Church. 

:15  p.  m. — Services  of  Tenth  Avenue  Baptist 

Church. 
luuday.  February   14 

■ib   lo  ti:15  a.   in. —  "ihe   Hour  of  Prayer." 

15  to  9:45  a.  m. — Shopping  Hour. 

U0   to  6:00  p.   m. — Children's  Hour. 

30  to   7:00   p.   m. — Twilight   Hour. 

00  to  7:30  p.  m. — Shopping  Hour. 

00    to    10:00    p.    m. — Valentine    Program. 

ueNday.    February    lo 

*a   lu  a:lo  a.  in.- — "ine  Hour  of  Prayer." 

15   to   9:45  a.  m. — Shopping  Hour. 

45   to   10:00   a.   m. — '"Diet  and  Health." 

00   to  6;ou  p.   m. — Children's  Hour. 

30  to   7:00   p.   m. — Twilight  Hour. 

00  to  7:30  p.   m. — Shopping  Hour. 

00   to   8:15   p.   m. — Fifteen   Minutes   with    the 

Stamp  Collectors. 

BE    to    10:00    p.    m, — The    KTAB    Quartet. 
Vrilm  siliiy.    February    Hi 

to   a:lb   a.   m. — 'The   Hour   of   Prayer." 
:16    to   9:45   a.    m. — Shopping   Hour. 
:00   to  6:00  p.   m.— Children's  Hour. 
:30  to  7:00  p.  m. — Twilight  Hour. 
:00    to    7:30    p.    m. — Shopping    Hour. 
:00    i"    10:00    p.    m. — Studio    Program. 
Illirsriny.    February    17 

45  to  9:15  a.   m. —  The   Hour  of  Prayer." 
15  to  9:45  a.  m. — Shopping  Hour. 
00  to  6:00  p.  m. — Children's   Hour. 
30   to   7:00   p.   m. — Twilight   Hour. 
00   to   7:30    p.   m. — Shopping  Hour. 
'riclay,    February   IN 

:45   to  9;15  a.  m. —  "The   Hour  of  Prayer.*' 
15   to   9:45    a.   m. — Shopping   Hour. 
00    to   6:00   p.    m.— ChlMr.-irs    Hour, 
mi   to   6:20   p.   m. — Twenty  minutes  with    Dr. 
Thompson. 

00    to    7:30    p.    m. — Shopping    Hour. 
;im    tn    9:00    p.    m. — Program.    Goat     Island 
Boats. 
ai  unlay,    February   in 
45    to   9:15  a.    m.  —  "The    Hour   of  Prayer." 

15  to  9:45  a.  m. — Shopping   Hour 
00   to   7:30   p.   m. — Shopping   Hour. 


[RE— DAILY    GAZETTE,    BERKELEY— 256 
li ml ii y,    February    i:t 

0:00    in    11:00   a.    in.— Church    Service. 

flg  to  7:30  p.  m.- — Dinner  Concert, 

:16    to   9:00  p.   m. — Social   concert. 

(outlay,  February    14 

1:15    a.    in. — -Physical    exercises    Cor    women. 

;30   p.   in. — Curren i    n<  \\ 

mi    io     [0:00    p.    m. — Studio    program. 
uesiliiy.    February    in 

1:15  a.   m. — Physical   exercises   for   women. 
:30    p.    in. — Current    new  a 

:00    to    10:00    p,    in— St  mlio    program, 
i  eilm  sdiiy.   February    Ml 
1:16  a.   m. — Physlca  i   exercises   toi    women 
SO  p,   m.— Currenl    news, 
Iiiiis<Iii>.    February     IT 

1:15    n.    in. — Physical    exercises    for    women. 
H   p,   m, — Current   m  w  a 
oo   to    li):iio   p,   m. — Studio   proi 
rliin>,   February   is 

BE  a,  rn  -    Physical  exercises  for  women 
30   p,   m. — Current   n. ■  w  a 
on  to  12:00  p,   m.— nance  program, 

i1nrila>.    February    111 

.if>  a,  m. — Physical  exerclsi  s   for  woman. 

so  p.  ni— cun-'Mit   news, 

<h>  p.  m,  to  1:00  a.  m.     Dance  program, 


KFI— EARLE    C.    ANTHONY,    INC., 
LOS    ANGELES — 467 
Copyright    1925   by   Earle  C    Anthony.  inc.) 
lining.    February    i:t 
1:00    ii.    m. — Morning    services,    under    d 

f  ,os  Angeles  Church  Fedei  a 
IB   p     in,  —San    Fra  noli  co   S>  n  pli  ■      ■ 
ti.i.  direction  of  Alfred   llertx,  presented  by 
the     Standard     Oil     <'ompat)\ 

ileasi   simultaneous^    l.\    KFI,  KPO  and 
KGO 

00    p.   m--\\,,i,  i\    program   of  classical  and 
Bemlclassfcal    music,    h>    I  In  - 

tnj     mi     Musi  Including     i 

My  runoff.     Piano:     Miseha      Speigel       \ 
fcnd    Alexamh  r    Borrlsoff,    i  '■ 
D     p.     m. — Aeolian     0 
Fellly  at   the  console 
D  p.   m     -Packard  Classic   Hour 

mi  —Boh    Hotiy,    and 
:  ■ 

WO    p,    m  —-(Packard    Six   <  >rcn<  - 
•mlnj  .  February    i  * 

,.     10:40    a.    m—  Furnishings    for     ihe 
Borne  talk.  i.\    Ag-n.  -  White, 


presenting 
Bros. 


10 -j0    to    11:00    a.    m.— Betty    Crocker 

Medal     Klour     limn,.     Sei  Vice     Tail;-. 
11.10    to    11:30    a.    m.— Food    Talks    by    Agnes 

White. 
6:30    p.    m. — Virgil    Ray's    Winter    Garden    Or- 
chestra. 
6:15  p,  m. — Radiotorial. 

6;:;u    n.    ni. — Ted    Douglas.    Maritime,    Dorothy 

McKerral,  Mezzo-Soprano.  Mrs.  w.  English, 

accompanist. 

[:00  p.   m. — Owen   Fallon  and  his  Californians. 

8:00  p.  m. — Classic  song  recital  by  Gilda  Mar- 

chetti,    soprano. 
9:00  p.   m. — Louise   Klos  Trio   in   a  classic  pro- 
gram   including    trio    in    F    Minor    l»v    Ober- 
thin. 
10:00     p.     m.  —  Weekly    program, 
vaudeville  artists  by  Meiklejohn 
Tuesday,  February    15 
5:30  p.  m. — The  Dragon  Hawaii  an  s 
6:15    p.    ni. — Radiotorial    Period, 
6:30   p.    m. — Edna   Belea.    contralto. 
7:00    p.     m. — Clark    .Sisters     (Ruth     &    Lilah) 

duets. 
S:00  p.  m. — All  Schubert  Song  Recital  by  Vir- 
ginia Flohri   and   Robert  Hurd,   with  Lilyan 
Ariel,    accompanist. 
9:00    p.    m. — Gat  tone    String    Quartet,     Emma 

Kimmel,   soprano. 
10:00  p.  m. — Azure  Music  Club,  Glen  Edmunds 
and  his  Collegians.     Dance  Orchestra.  Edna 
'  'ook,    blues    singer. 
Wednesday,    February   1C 
10:20  to   10:40   a.   m.— Talk   on   Child   Training 

by  Agnes  While. 
10:40    to     11:00    a.    m.—  Betty    Crocker,    Gold 

Medal    Flour    Home    Service    Talks. 
11:10    to    11:30    a.    m. — Food    Talks    by    Agnes 

White. 
6:30  p.  m. — Jack  Murray's  Italian  Village  Or- 

chestra. 
6:1 :.  |i.  tn. — Radiotorial. 
6:80    p.    m. — Vest    pocket    period. 

7:00  p.  m. —  Ray  Fisher's  Original  Victorians. 
7:30  p.  m. — Nick  Harris,  Detective  Stories; 
r:45  p.    m,  —  Win.    McDougall,   Scotch    comedian. 

8:00  p,  in. — Pryor  Mo,. re,  director  of  the  Cal- 
pet  Orchestra,  with  Alma  Prances  Gordon 
contralto.  Presented  by  the  California 
Petroleum  <  Corporation, 

9:00     p.     m.— Song      recital     by      Maud     Darling 

\\  eaver,   conl  ralto. 

L0:00  p.  in.  —  Program  by  the  Sunsel  Instru- 
mental Quartet,  with  Dorothy  Ruth  Miller, 
concerl    pianist,    and    singers. 

i'liiirsiiny,    February    17 

6:30  p.   m,— Sebastian's  Cotton  Club  Orchestra 

i:  ■  l.i   p.    m.—  Radiotorial. 

6:30    p.    m. — Sebastian's    Nighl    Club    Orches- 
tra. 
p.   m. — Program   by  University  of  South- 

•    M  I      I   ' ;  I  i  j  1  |  I  , 

00   p    in       K  i'i    i  ii  ama    Hour, 

00  p     m. — Varied    program. 

"   P    m      Johnston   ft    Farrell's  Music  Box 

Hour. 
i  i  i  lay.    February    IS 

to    10:40  a     m.-    Talk   on   home   maim  gi 
■    ba    Agnes    Whlti 
i"  10    to    ii  00    a     ni — Betty    Crocker.     Gold 
Medal   Flour   Home  Sen  Ice  Talks 

I     ■■■!    i'. i  Iks  by  Agnes  White. 
■    m.— Henry  Starr,  pianist  and  vocj 
p.    m .  —  K  l-'t    Radiotorial    Pel 
>.  m.  —  Program  arranged  by  Lou  Parker, 
ran  Paul     Roberts    e  nd 

die     Idams,    popular   .-onus   and    ballads. 
i    m. — Aeolian  organ  Recital — Alex  Kali 

1  V      ; ,  ■    I  i  ■ 

9  no  p.    m. — Alma    Frances   Qordon,   contralto. 

id    Hour. 
Saturday,   February  in 

tn   p.    m.— Mosby's    Hot   Five   Dance   Orches- 
tra, 

p     m. — Radiotorial    P«  rlod. 

m.— Billy   Cox   and   his  Angeleno   Ag- 
gi  ,i\  ators    i 

m.— Felipe    1  letgado.    Media    Hora    Es- 
panola 

in       I  '.i  and    I  Ipei  .    with    Vir- 

ginia Flohi  i.   Roberl   ii  urd,  Bell  Or- 

-  Soap 
Compa  ny.       Broi  by 

KFI    and     Kf.  I 

am,    popular    ar- 

m. — Packard    Radio  Club. 
m. — KFI    Midnight    Frolic. 


:15 

t;     0 


l.e 


KNX— L.    A.    EVENING    EXPRESS, 
LOS   ANGELES — 337 

Dally    Kxreul    Siiniho 

B      in — Insp | rational    talk    and    morning 

B  i  er. 
v  a.    m. — Time   Signals. 

■  ■_ 
tsehold     i " 

- 

Book     Worm. 

Found   column, 
m — Market    reports 
m — i  >rlhophonl< 

■'  clustra. 


6:30    p.   m, —  Dinner    Hour   Concert. 
Sunday,    February    13 

lu;uu  it.  m. — Isl  Presbyterian  Church  of  Hol- 
ly \\  ood. 

2:00   to  4:iio  p.  m. — Musical  program. 

5:15  p.   m.— Wilshire  All-Souls  Church. 

6:30    p.    m. — First   Unitarian    Church. 

7;UU  p.  m. — 1ml  JbVesuy  terian  ChUiCn  of  Holly- 
u  ood. 

8:00    p.    m. — Concert    Orchestra, 

9:00  p.  m. — Courtesy  program, 

31  outlay.  February   14 

3:0U  p.  in. — First  Presbyterian  Church  of  Hol- 
lywood. 

7:00   p.   m. — Courtesy  program. 

7:3(J   p.  m.— Piaylet. 

S:00  p.  m. — Courtesy   program. 

9:00  p.  m. — Courtesy  prom-am. 

10:00  p.  m. — KNX  Feature  program. 

ii:im  p.   m. — Gus  Arnheim's  Orchestra. 

Tuesday,   February    1 ." 

3:uu  p.  m. — Combined  program  by  Police  and 

Fire  Depts. 
4:00  p.   m. — Radio  matinee. 
7:00    p.   m. — Courtesy   program. 
S:00  p.  m. — Feature  program. 
9:00    p.    m. — Courtesy    program. 
10:00    p.    m. — Gus    Arnheim's    Orchestra. 
Wedm  sdny.    February    IV 
7:00  p.  m. — Courtesy  program, 
7:30    p.    m. — Feature    program. 
S:00    p.    m. — Courtesy    program. 
9:00  p.  m. — Feature  program. 
10:00   p.    m. — Feature   pi  ogram. 
11:00    ]>■     m. — Gus    Arnheim's    Orchestra. 
Thursday.    February   17 
11:00    a.    m. — Nature    talk. 
T:iia   p.   m. — Organ    recital. 
8:00    p.    ni. — Courtesy    program. 
9:00   to  10:00  p.  m. — Feature  program. 
10:00  p.  m.— Feature  program, 
11:00    p.    m. — Gus    Ainheim's    Orchestra. 
Friday ,    February   is 
3:00    p.    m. — Musical    program. 
4:00  p.  m. — Boy  Scouts'  Musical  Program, 
i  :00    p.    m— Feature    program. 
S:00    p.    tn. — Feature    program. 
9:00    p.    m. — Courtesy    program. 
10:00    p.    m. —    Feature    pi  ogram. 
11:iiii    p.    m. — Gus    Arnheim's    Orchestra. 
Saturday,   February  19 
3:00   p.   m. — The   Town  Crier  of  the  Day,  and 

h  is  pa  Is, 
7:00   p.    m. — Stories   of   insect   life. 
7    i  B     p.     m. — Announcement     of    Sunday     ser- 

vlces   r»f   Hi-   leading  Los   Angeles  churches. 
,:::n  p.   in.  —  Feature  program. 
B  tin   j.    ni.- — Feature  program. 
1  00    i1     m  ^Feature  program. 
10:00    p     in  -   -Gus     \  Mih.  i  m's   Orchestra. 
11:00  p.  m.  —  KNX  Frolic  from  the  main  studio. 


KFWB— WARNER   BROS.,   HOLLY- 
WOOD—252 

Honda)     Februarj    IS 

8:00   t..   ::  00   p.    m. — Organ   recital 

•  mi   p    iii. —  Program 
8:00    to   10  30  p.  m. — The  Tlplca  Orchestra   of 

Mi  xlco  City. 
Meadaj     Februarj    t  t 
12  30    to    i  30    p.    ni. — Classified    Hour. 

,  ,   g  io   p    m  —  <  Children's   n , 

5:40    tn   S:00   p.    m, — "Psychology   of    Beauty." 
90    p.    in. —  ['inner    Hour   i  lonci  rl 

ogram    featuring    con- 
fi  i   orchestra  and  soli 

o  8  10  p    in.  —  Daily  News  Items. 
>:in    to    9:00    p.    i  Cole,     popular 

9:00    i"    9  50    p     m.  —  Warner    Bros    Eur 
Novelty    i 

i •  p    m. — Dally   N-ws  items. 

10:00  to  ii  DO  p.  m.— The  Rainbow  Orchestra. 
11:00  to  12  "»•  p.  m. — Henry   Hal  stead  and  his 

Orchi 
Taetidaj     '  'ebraary    i" 

m.— Classlfled   Hoi 
p.   m.  —  Dr.   I.    T.  Clark  on   "Diet." 
p     m  —*  "h  lldren's    Hnur. 

5:40    to    »■ p.    m. — "Psychology   of   Beauty." 

;  "..  p    m.__Dli  nei    Hour  ConcerL 
p     m.  —  Program, 
p    m  — W  •  ircbestra. 

WS     Items. 
p.    m — Kenneth    Gillum,    popular 

S"UffS 

Trio. 
p,    m. — Dally    News    h 
:;  — The  Ra  i 
>0  p.  m. — Henry  Ha  I  stead  and  his 

Mol Iiv     rrbrunn      U 

U'. ur. 
,  — <  'h lldren's    Hour, 
p,    m — "Pa;  uty." 

m.  —  Dinner    Hou 
p.    m. — Thirty    minutes    «f    sun- 
shine. 

p,    ra. — Warner 
!•    m. —  I  'ailv    News    Items 
p.    m. — Byrh 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


February   12,  1927 


Radio  Program  for  Next  Week 


9-00  to   9:50   p.   m.— <  The  Junior  Symphony. 
9:50  to  10:00  p   m — Daily  News  Items 
1000   to  11:00  p.   m.—  The  Rainbow  Orchestra. 
11:00   to   12:00  p.   m. — Henry  Halstead  and  his 

Orchestra. 
Thursday,    February    17 
12-30    to    1:30    p.    m. — Classified    Hour. 
5:40    to    6:00   p.   m. — "Psychology   of  Beauty. 
6:00   to    7:00   p.   m. — Dinner    Hour    Concert. 
7:00    to    7:30    p.    ni. — Program. 
7-30   to   7:50   p.    m. — Warner   Bros.   Orchestra. 
7:50   to   S:00  p.   m. — Daily   News    Items. 
8:00  to  9:00  p.  in. — Frances  St.  George,  blues 

songs.  n 

9:00     to    9:50    p.     m, — Warner     Bros.     '  oncert 

Orchestra. 
9:50    to   10:00   p.   m. — Daily  News   Items. 
10:00   to  11:00  p.   m. — The  Rainbow   Orchestra. 
11:0(1   to   12:00  p.  m. — Henry  Halstead  and  his 

Orchestra. 

Friday,    February    IS 

12:30    to    l:3li    p.    m. — Classified    Hour. 

5:40    to   6:00    p.    m. — "Psychology   of    Beauty," 

6:00   to   7:00   p.   m. — Dinner  Hour   Concert. 

7:00   to    7:30    p.    m. — Warner    Urns,    orchestra. 

7:30  to  8:00  p.  m. — Dance  orchestra  and   solo- 

ist. 
8:00   to  9:00  p.  ni. — Warner  Bros.  Orchestra. 
9:00    to   9:50    p.   m. — Melody   Makers    Hour. 
9:50   to   10:00   p.   m. — Dailv   News    [tems, 
10:00  to  11:00  p.  m. — The  Rainbow  Orchestra. 
11:00     to    12:1)0     p.     m. — Henry    Halstead    and 

his    Orchestra. 
Saturday,    February    1!> 
12:30    to    1:30    p.    m. — Classified    Hour. 
5:40   to  6:00  p.  m. — "Psychology  of  Beauty." 
6:00    to    7:00    p.    m. — Dinner    Hour    Concert. 
7:00    to    8:00    p.    m. — Melody    Makers. 
8:00  to   9:00  p.   m. — Program. 
9:00  to  10:00  p.  m. — Warner  Bros.  String  Trio 
10:00  to  11:00   p.  m. — The   Rainbow   Orchestra. 
11:00     to    12:iiii     p.     m. — Henry     Halstead    and 

his   Orchestra. 


7:30    to    7:45    p.    m. — Weather   report. 
8:00    to    8:30    p.    m. — Concert. 
9:00   to   10:00  p.    m. — Concert. 
10:00   to   12:00  p.   m. — Dance   music. 


metals:     N.     Y. 


KOA— GENERAL   ELECTRIC,  DENVER 

— 322.4 — (Mountain    Time) 

Sunday.    February    13 

10:50   a.    m. — Church   Service. 
6:30    p.   m. — Organ    recital. 
7:50  p.  in — Church  Service. 

Monday,   February    14 

11:45    a.    m. — Weather. 

11:48    a.    in—  N.    V,    St. irks. 

11-55    a.    m. — Chicago    gram 

Cotton 
11:58    a. 
12:00   p. 
12:»ii   p. 
12:04   p. 
12:15    p.    ni 
6:00  p.  rr 
6:08    i'. 

Cotton 
6:13  p.  n 
6:20  p.  l 
6:30  p.  i 
7::tli  p.  r 
8:lill     p. 


Livestock;   produce. 
■Time    signal. 
Livestock;   produce. 
\v.  ather. 
i  irgan   recital. 

— ft.    Y.    stocks. 

111. — Chicago    grain:     metals 
,  — Livestock;  produce. 

n.  —  News  bulletins. 
ii.  —  Dinner  concert. 
ii. — Children's  hour. 

-Instrumental     program. 


Y. 


KGW— MORNING  OREGONIAN.  PORT- 
LAND— 491.5 

Sunday,    February    13 

10:55  to  12:30  p.  m. — Morning  services. 

4:00   to   6:00   p.   m.— KGW   Salon   Orchestra. 

6:00   to   7:311    p.   m. — Concert  Orchestra. 

7:30  to  9:00  p.  m. — Evening  services. 

9:00    to    10:00   p.   m. — Concert. 

Monday,  February    14 

7:15   a.   m. — Setting   up  exercises. 

10:00    to    11:30    a.    m. — Music,    weather    report, 

household   helps. 
12:30  to  1:30  p.  ni. — Noon  concert. 
6:00    to   7:00   p.  m. — Dinner   concert. 
7:00    to    7:30    p.    m. — Children's   Program. 
7:30   to   7:45  p.  m. — Utility  service. 
8:00  to  10:00  p.  m. — Vaudeville  entertainment. 
10:00  to  12:00  p.  m. — Dance  music. 
Tuesday,  February   1." 
9:45    to    10:00    a.    ni. — .Women's    Health    Exe 

cises. 
10:00    to    11:30    a.    m. — Music,    weather   report. 

household  helps. 
12:30   to   1:30   p.   m. — Noon    concert 
2:00    to    3:00    p.    m. — Women's   Matinee. 
6:00  to  7:00  p.  m. — Dinner  concert. 
7:00  to  7:30  p.  m. — Children's  program. 
7:30   to  7:45   p.   m. — Utility   service. 
8:00  to  10:00  p.  m. — Educational  program 
10:00    to    12:00   p.   m. — Dance   music. 
Wednesday,   February   1<5 
7:15    a.   m. — Setting   up    exercises. 
10:00    to    11:30    a.    m. — Music,    weather    report. 

household    helps. 
12:30   to   1:30   p.   m. — Noon   concert. 
6:00    to   7:00   p.   m. — Dinner   concert. 
7:00    to    7:15    p.    m. — Utility   service. 
7:30   to  8:00  p.  m. — Albers  Poultry   School. 
8:00  to  9:00  p.  m. — Concert. 
9:00    to    10:00    p.    m. — Concert. 
Thursday.    February    17 
10:00   to    11:30   a.   m. — Music,    weather   report,1 

household    helps. 
12:311   to   1:30   p.   ni. — Noon    concert. 
6:00    to   7:00   p.   m. — Dinner   concert. 
7:30  to  7:45  p.  m. — Utility  Service. 
7:45   to  8:00  p.   m. — Lecture. 

.8:00  to  10:00  p.  m. — Vaudeville  entertainment 
Friday,    February   IS 
7:15   a.  m. — Retting   up  exercises. 
9:45    to    10:00    a.    m. — Women's    Health    exer- 
cises. 
10:00    to    11:30    a.    m. — Music,    weather    report 

household   helps. 
12:30   to   1:30   p.   m. — Noon   concert. 
2:00  to  3:00  p.  m. —  Women's  Matinee. 
6:00   to   7:00   p.   m. — Dinner  concert. 
7:00  to  7:30  p.  m. — Children's  prog*\im. 
7:30    to    8:00    p.    m. — Weekly    meeting    of    the 

KGW  Movie  Club. 
.8:00  to  9:00  ii.  m. — Concert  Orchestra. 
9:00   to   10:30  p.   m. — Dance   music. 
10:30    in    12:imi    p.    m.— Weekly    frolic    of    the  II 

Keep    Growing   Wiser   Order    of    Mont   Owls.fl 
Saturday,    February   10  u_ 

10:00    to    11:30    a.    m. — Music,    weather   repoi-t.Tj 

household    helps.  Jj 

12:30  to  1:30  p.  m. — Dinner  concert.  H 

6:00  to  7:00  p.  m. — Dinner  concert.  \:{ 

7:00   to  7:30   p.   m. — Children's   program. 


.15  ii.  m. — Studio  program. 
Tuesday.  February  ir> 

11:45  a.    m. — Weather. 

11  ;48   a.   in.— N.    Y.    Stocks. 

nr,r.    a.    m. — Chicago    grain;    metals;    N.    1. 

t  lotton. 
11:58    a.   in. — Livestock;   produce. 
12:lHt    p.    m. — Time    signal. 
12:iiii    ]).    m. — Livestock;    produce. 
I2:ii!  p.  m. — Weather. 
12:15    p.    m. — Organ    recital. 
:::15    p.    m. — Talk. 
3:20   p.   m. — Matinee. 
4:30  p.   m. — Oues.tion   box. 
11-1:15    p.   m. — Fashion    review. 
16:00   p.   m. — N.    V.    stocks. 

(S.<i:i>S     p.     m. — Chicago     grain:     metals;     N.     \. 
Cotton. 
6:13    ii.    ni. — Livestock;   produce. 
i;:20  p.  m. — News  bulletins. 
6:30    p.    ill. — Dinner    concert. 
F:30    ]i.    m. — Farm    question    box. 
l:0ll    p.    m. — Auction    bridge, 
w  ednt-.siliiy.   February  16 
11:45    a.    m. — Weather. 
11:18    a.   m. — N.    Y.    Stocks. 
ill: r, 5    a.     m. — Chicago    grain;     metals:     X.     "i  . 

Cotton. 

11:58    a.    in. — Livestock;    produce. 
12:ini    p.    in. — Time    signal. 
12:IH)    ii.    m. — Livestock;    produce. 
12:04   p.  m. — Weather. 
12:15    p.    in, — organ    recital. 
6:00  p.  in.— N.   v.  Stocks. 
6:08     ii.     m. — Chicago     grain:     metals.     X.     \'. 

Cotton. 

6:13    ii.    m. — Livestock;   produce. 
:20    p.    in. —  News    bulletins. 
:::n   ii.    m. —  Dinner   concert. 
:30  p.  m. — Wynken,    Blynken   ami   Nod    lime. 
8:(iii    p.    ni. — Instrumental    program. 

8:15    p.    in. — Studio    program. 
Thursday    February   17 

11:15    a,     in.  —  W'.-a  Iber. 
11:18   a.   m. — N.    Y.   Stocks. 

11:55    a.     in. — Chicago    grain;     metals;     X.     Y. 
Cotton. 

(Continued  on  Page  22) 


RADIO 

(Continued  from  Page 

Jmerely  trying  to  establish 


■  in 


air  n 


of  selling  such 


>hts" 
ights 


for  the  purpo: 
ater  mi. 

Protect  our  old  established   stations 
vho   have   been    giving   us   good   pro- 
grams  in   the   past  and   who   will   con- 
i  do  si.  in  the  future  at  a  p;reat 


Itinue  t 
Icost! 


From   8  p.   m..   February   19th,   to   .^ 
in..     February     20th,     KFW1     will 
broadcast  the  entire  proceedings  of  the 
|_Widows  and  I  Irphans'  Aid  Association 
if  the   San    Francisco    Police    Depart- 
ment. 

'this  includes  a  concert  orchestra. 
{police  hands  and  dance  program,  with 
|intermissions  broadcast  from  the  stage 
"of  the  Civic  Auditorium,  featuring  the 


popular  stars  of  every  S.  F.  broadcast- 
ing station  and  stations  of  the  sur- 
rounding territory. 

From  a  complete  broadcasting  sta- 
tion, specially  built  for  the  occasion  on 
the  Civic  Auditorium  stage,  the  Mayor 
of  San  Francisco,  Chief  of  Police  and 
many  other  well  known  local  people 
will  be  heard,  in  addition  to  a  complete 
musical  comedy  and  groups  of  local 
radii  i  stars. 


NEW  ORLEANS 

To  better  serve  our  many  friends  and 
patrons  over  '400,000.00  lias  been 
expended  in  reconstruction  to 
maintain  tins  famous  hostelry  as 

One  of  Americas  Leading  Hotels; 

ACCOMMODATING  1000  GUESTS 

Lai$e  rooms  with  unusually  bj$h 
ceilings  and  $qod  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  for  perfect  comfort. 
Alfred  S.  Aimer  and  Co.ad. 

NEW     ORLEANS. LA. 
Send  for  descriptive  folder       Ticket  Offices  of 
Illustrated  Mardl  Gi-as-       all  Trdnsportdti 
Program  for  thi 


L_! 


S.  A.  LOVEJOY 

will  bring 

ORDER 
Out  of  Chaos ! 

In  your  Books, 
Financial  Statements, 
Income  Tax  Reports. 

Expert  Auditor 

Part-lime  Service 

268  Market  St.,  Room  101 


CLUB 
Auto  Service  Co, 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 
For  AM  Occasions 
Day  and  Night 

City  Sightseeing  -     -     -     $3.00  per  hour 

Shopping 2.50  per  hour 

Short  Trips,  Taxicab    Rates 


PROSPECT 
4000 


585  Post  St. 
San   Francisco 


February  12,  1927 


THE  SAN   FRANCISCO  NEWS  LETTER 


15 


TRAVEL  TID-BITS 

By  Ernest  F.  Rixon 

BASTILLE,  Place  des  Vosges,  Hotel  de  Ville,  St.  der- 
mis, Notre  Dame,  Palais  Royal,  etc.  Excursion  to 
Malmaison  and  Versailles. 

ROME— The  Vatican  and  its  .Museums,  the  Sistine 
Chapel,  the  Stanza  of  Raphael,  St.  Peter's,  Basilica  of  St. 
Paul  outside-the-walls,  Church  of  San  Pietro  in  Yinculi, 
with  the  famous  Moses  by  Michelangelo.  Church  of  Doniine 
yuo  Vadis,  The  Catacombs,  the  Basilica  of  St.  John  Later- 
al. Scala  Sancta,  Basilica  of  Santa  Maria  Maggiore  (Sing- 
in-  doors  of  the  Baptistry).  The  Pantheon,  Roman  Forum, 
Coliseum,  Arch  of  Constantine,  Appian  Way,  Baths  of 
Caracalla;  Trevi  Fountain,  Monument  of  Victor  Emanuel 
II..  Temple  of  Vesta,  Temple  of  Foftuna,  House  of  Rienzi, 
the  last  of  the  Roman  Tribunes,  Tiberine  Island,  Bridge  of 
Horatius  and  Fabricius,  Pyramid  of  Cestius,  Aurelian 
Walls.  Quirinal  Hill  with  Royal  Palace,  Gallery  of  Borg- 
hese  with  famous  Bernini  sculptures,  etc. 

THE  TROSSACHS— By  motor  via  Dumbarton  on  the 
River  Clyde,  and  Dumbarton  Rock;  Balloch  on  Loch  Lo- 
mond: Lochearnhead  on  Loch  Earn;  Loch  Lubnaig;  Loch 
Katrine;  the  bridge  of  Allan;  Stirling  and  Stirling  Castle; 
Bannockburn,  where  Robert  Bruce  defeated  the  English  in 
1314;   Linlithgow. 

VENICE— "The  city  in  the  sea."  Touring  of  the  Grand 
Canal  and  water  ways  in  gondolas.  Si.  Mark's,  the  Cam- 
panile, The  Doge's  Palace,  the  RialtO  Bridge,  and  Bridge  of 
Sighs.     Church  of  the  Frari,  with  Titian's  Assumption. 

VIENNA — The  charming  capital  of  Austria.  Schwartz- 
berg  Palace.  Cathedral  University,  Opera  House,  House  of 
Parliament,  Museum  of  Fine  Arts,  Imperial  Theatre,  Medi- 
eval fortifications,  Augustine  Church,  Boerse,  old  City  Hall. 
Trinity  Obelisk,  Hofburg,  National  Historical  Museum, 
Sofienbridge,  Lichtenstein  Art  Gallery,  Landes  Museum, 
Castle  Schoenbrunn. 

WIESBADEN— Delightful  watering  place  on  the  Rhine. 
The  Kurhaus  and  Kur-Park,  Royal  Palace.  Kochbrunnen, 
Museum. 

\\  IX  DP,  KM  ERE  -In  the  English  Pake  I  listrict,  so  close- 
ly associated  with  Southey,  Wordsworth  and  Coleridge. 
Wordsworth's  Cottage,   \.mbelside,  Grasmere,  and  Keswick. 

ZURICH — Switzerland's  most  populous  city.  Swiss  Na- 
tional Museum,  Kunstlerhaus,  Tonhalle,  Gross-Munster 
founded  by  Charlemagne.  Zwingli  Monument,  University, 
Swiss  Polytechnical  School.  No  city  of  Europe  spends  so 
much  per  capita  on  education  as  does  Zurich,  "The  Athens 
on  the  Limmat." 

SEVILLE— The  Giralda,  once  the  praying  tower  of  the 
principal  mosque,  is  the  most  conspicuous  ami  the 
most  beautiful  building.  The  Cathedral  i-  unexcelled 
among  the  Gothic  Churches  in  Christendom.  House  ol 
Pilate,  Murillo's  1 1. 'use.  containing  many  paintings  by 
Spanish   Masters;  The  Alcazar. 

OSTEND  Chief  resort  of  Fashion  on  the  Belgian  sea- 
coast;  excellent  beach  and  entertainment-:  the  Casino. 

MONTE  CARLO  Special  permits  for  visiting  the  Ca- 
sino will  he  provided,  affording  an  opportunity  to  see  the 
life  of  this  famous  resort. 

\1  \DRID  Beautiful  capital  of  Spain.  The  Prado  Pic- 
ture Gallery,  containing  masterpieces  of  Velasquez  and 
jral  Pal. i.e.  and  the  unsurpassed  Royal  Arm- 
Plaza  de  Oriente.    Excursion  to  Toledo  or  El  Escurial. 

HEIDELBERG  A  quaint  old  university  town  on  the 
loveh  Neckar.  Ruins  and  panorama  of  Heidelberg  Castle; 
University  building-  and  grounds,  the  oldest  in  Germany; 
dueling  room-  :  Mtsta.lt  :  IVr  Ritter.  the  city's  most  ancient 
edifice. 


GENOA — Commercial  center  and  important  sea  port 
of  Italy.  Columbus'  House  and  Monument.  The  Marble 
Palaces.     Campo  Santo,  the  great  cemetery  of  Italy. 

LUCERNE — Most  cosmopolitan  of  all  Swiss  resorts. 
The  old  bridges;  the  Kapell  Bridge  with  154  historical  Fres- 
coes, and  the  Spreuer  Bridge  with  the  fascinating  frescoes 
of  the  Dance  of  Death  (Longfellow's  Golden  Legend).  The 
Lion  of  Lucerne,  hewn  out  of  solid  rock  after  the  design  of 
Thorwaldsen  in  memory  of  the  Swiss  who,  true  to  their 
honor,  refused  capitulation  and  fell  to  the  last  man  in  de- 
fense of  the  Tuileries,  August  10th,  1792. 

NAPLES — The  National  Museum,  where  one  may  see 
the  matchless  treasures  of  Herculaneum  and  Pompeii.  The 
Cathedral  and  Chapel  of  St.  Januarius,  famous  for  the  mir- 
aculous liquefaction  of  the  blood  of  the  Saint,  occurring 
three  times  yearly.  The  Aquarium  is  one  of  the  best  in  the 
world.  Villa  Nazionale  and  Corso  Vittorio  Emanuele.  Ex- 
cursions to  Pompeii,  Amalfi,  Sorrento,  Capri,  Blue  Grotto. 

NICE — Queen  city  of  the  Riviera,  and  one  of  the  world's 
foremost  resorts.  Promenade  des  Anglais  and  Quai  du 
Midi.  Russian  Cathedral.  Grande  Corniche  drive  to  Monte 
Carlo. 

PARIS  —  Opera,  Madeleine,  Place  de  la  Concorde, 
Champs  Elysees,  Arc  de  Triomphe,  Bois  de  Boulogne,  Tro- 
cadero,  Eiffel  Tower,  Pantheon  de  la  Guerre,  Les  Invalides 
and  Napoleon's  Tomb,  Luxembourg  Gallery  and  Garden, 
Pantheon,  St.  Etienne-du-Mont,  Cluny,  Palais  de  Justice, 
Ste.  Chapelle.  Louvre,  Place  Vendome,  Place  de  l'Opera, 
Montmarte,  Sacre-Coeur,  Place  de  la  Republique,  Pere  La- 
chaise  Cemeterv,  Place  de  la  Nation. 


His  Sister — "You  think  Betty  does  not  care  for  you,  but 
have  you  any  proof  of  it?" 

lack — "Yes;  proofs  are  obtained  from  negatives  and  she 
has  rejected  me  six  times." 


Escorted  and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 


ESTABLISHED  1871 


ERNEST  F.  RIXON,  general  cAgertt 

544  Market  Street,  San  Francisco,  Cal. 
Telephone  Sutter  2J42 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  12,  1927 


BEGINNING  on  January  1st,  there  was  an  increase  in 
salary  granted  to  470  citv  employees,  ranging  from  $10 
to  $25  per  month.  These  increases  will  add  $70,000  a  year 
to  the  salary  roll  of  the  city.  .Municipal  carmen  were  granted 
an  increase' of  20  cents  a  day;  the  wages  of  janitors,  clerks, 
trackmen  and  car  repairers  were  granted  an  increase  of  40 
cents  a  day.  The  already  authorized  increases  will  add  $166,- 
000  to  the  pay  roll  of  the  city. 

*  *     * 

— With  respect  to  the  above  increases  "The  City"  which  is 
a  publication  issued  by  the  San  Francisco  Bureau  of  Govern- 
mental Research,  says  that  what  is  needed  is  "the  application 
to  the  whole  municipal  service  of  salary  standardization  based 
on  the  scientific  classification  of  employments." 

*  *     * 

— The  California  Supreme  Court  has  decided  that  all  Cali- 
fornia bays  and  harbors,  regardless  of  the  distance  from  head- 
land to  headland,  within  the  confines  of  the  state,  are  amen- 
able to  the  Fish  and  Game  Laws  of  the  State.  That  will 
put  an  end  to  floating  fish  reduction  plants  in  California 
waters. 

— YVe  should  like  to  have  some  able  economist  discuss 
frankly  the  exact  economic  effects  of  the  Community  Chest 
upon  the  community,  as  a  community.  Hear  in  mind  we  are 
not  in  any  way  reflecting  on  charitable  effort,  but  simply,  as 
a  piece  of  economic  enterprise,  we  should  really  like  to  know 
what  its  effects  are.  This  standardized,  industrialized  char- 
itable effort  is  so  new  that  we  are  a  bit  shaky  in  our  com- 
prehension of  it. 

+       H=       * 

— The  Pacific  Gas  and  Electric  Company  has  listed  its 
new  preferred  and  common  stock  of  $25  par  value  on  the 
San  Francisco  Stock  and  Bond  Exchange.  Trading  in  these 
listed  securities  has  begun. 

*  *     * 

— Approximately  60  per  cent  of  the  operating  revenues  of 
the  Pacific  Gas  and  Electric  Co.  are  derived  from  sales  of 
electricity,  35  per  cent  from  sales  of  gas,  and  the  remainder 
from  street  railway  and  telephone  operations  and  the  sale  of 
water  and  steam. 

*  *     * 

— On  January  5th  a  flock  of  wild  geese,  flying  through  Wil- 
lows, dashed  against  the  P.  G.  and  E.  power  lines  and  broke 
down  250  feet  of  wire.  The  wires  were  up  again  and  carrying 
current  within  40  minutes. 

*  *     * 

— One  of  the  most  amusing  comments  upon  the  municipal 
management  of  public  utilities  is  the  fact  that  Long  Peach, 
which  is  engaged  in  the  business  of  selling  gas,  implored  its 
customers  to  "go  easy"  on  the  use  of  gas  during  a  cold  spell 
when  gas  was  particularly  wanted  for  heating  dwelling  houses. 
Think  of  a  "predatory"  corporation  doing  a  thing  like  that ! 

— The  Nation's  credit  losses,  according  to  the  executive 
manager  of  the  National  Association  of  Credit  Men,  were 
$800,000,000  last  year.  Huge  as  that  sum  is,  it  was  $100,000,- 
000  less  than  in  1925.  The  losses  through  unwise  extension 
of  credit  have  been  reduced  quite  markedly  since  1898,  when 
they  were  $300,000,000,  on  an  amount  of  business  not  more 
than  one-fifth  of  the  present  volume. 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,553,000.00 

Employees*    Pension    Fund    over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH    Clement  Si.  and  7th  Ave. 

1IAICHT  STREET  BRANCH Haiftru  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  o~i  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (AV')  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


San  Frnncloco,  <  nllf. 
444  Market  Street 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:   TORONTO,  CANADA 
Paid  Up  Capital  $20,000,000  $20,000,000  Reaerve  Fond 

AH  Kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought,  FOREIGN  and  DOMESTIC 
CREDITS  Issued,  CANADIAN  COLLECTION'S  eftected  promptly 
and  at  REASONABLE  RATES.  OVER  550  BRANCHES  THRU- 
OUT  CANADA,  and  at  LONDON,  ENG.;  NEW  YORK;  PORT- 
LAND,    ORE.;     SEATTLE,     WASH.;     MEXICO     CITY,     MEXICO. 

San  FrancUco  Office:    I'D  California  Street 
BRUCE  HEATHCOTE  W.  J.  COULTHARD 

Manager  Ant.  Manager 


Compensation,    General    Liability,    Plate    Glass,    Accident   and 
Health,   Fidelity  and   Surety,   Burglary,  Automobile   Insurance 


Branch  Office  Pacific  Coast  Department 

Walter  W.  Derr,  Manager 

105  Montgomery  St.  San  Francisco,  Calif. 

Western  Pipe  &  Steel  Co.  of  California 

Manufacturer!  of 

RIVETED     STEEL     PIPE,     TANKS,     CULVERTS,     PENSTOCKS, 

FLUMES,  GASHOLDERS,   SMOKESTACKS.  ETC. 


Los  Angeles,  Calif. 
5717  Santa  Pe  Avenue 


THE  HOMER  SYSTEM 

ACCOUNTANTS  —  AUDITORS  -  COLLECTORS 

Supervision  of  C.  P.  A. 
Excellent  Legal  Connections 

Financial  Statements,  Balance  Sheets,  Tax  Reports,  Book- 
keeping Systems;  Bonded  collectors  of  Bad,  Doubtful,  Slow 
Accounts ;  Notes  Vigorously  Prosecuted. 

DeYoung  Building,  San  Francisco,  Calif. 
Phone  Garfield  2024 


W.  W. 

NOTARY  PUBLIC- 


HEALEY 

INSURANCE   BROKER 


206    Crocker    Uulldlnjr    (Opposite    Palace    Hotel),    Snn    FrancUco 
Phone  Ke&rny  S91 


February  12,  1927 


T1IK  SAN  FRANCISCO  NEWS  LETTER 


17 


By  Eleanore  F.  Ross 

An  English  ingenue  with  a  worldly-wise  girl  friend  in 
London,  a  priggish  aunt  who  spent  most  of  her  time  in  mak- 
ing jam,  and  various  and  sundry  gentlemen  friends  whom 
she  meets  in  the  pastoral  little  town,  "Dovecots,"  in  Lon- 
don, and  later  on,  in  Paris — these  are  the  characters  in  the 
frivolous  little  hook  "Blondes  Prefer  Gentlemen,"  by  Nora 
K.  Strange. 

It  is  cleverly  written,  and  readable  from  start  to  finish  ;  it 
might  even  at  times,  raise  a  laugh  from  the  most  blase  of 
fiction  readers;  and  it  cannot  be  called  a  waste  of  time  to 
peruse  it,  for  the  reason  that,  there  being  nothing  in  it  to 
digest,  it  can  be  easily  assimilated  in  an  hour's  time  at  the 
most. 

There  are  amusing  incidents  scattered  throughout  this 
little  satire,  and  the  heroine's  naive  expressions  in  relating 
"delicate"  situations  is  very  appealing;  some  of  her  con- 
clusions savoring  of  the  worldly-wise,  only  always  written 
in  the  childishly  precocious  way  affected  by  the  author. 

Her  definition  of  a  socialist: 

"Decima  is  a  socialist ;  1  mean  she  wants  everything 
other  people  have  got,  and  she  is  much  more  interested  in 
pulling  down  institutions  than  building  new  ones"; 

Her  idea  of  the  classical  in  art,  while  visiting  the  Petit 
Trianon  in  Paris,  with  a  friend: 

"I  did  not  look  much  at  the  tapestries,  because  they  are 
embarrassing  to  look  at  when  you  are  with  a  gentleman, 
they  are  so  classical  ;" 

Her  philosophy  on  marriage: 

"A  bridegroom  doesn't  matter  much  at  a  wedding,  but 
you  have  to  remember  him  afterwards."  are  all  samples  of 
her  shrewd  outlook  on  life,  always  clothed  in  the  language 
of  a  (supposedly)  very  innocent  young  English  girl  whose 
life  has  been  spent  in  a  very  English  village. 

"Blondes  Prefer  Gentlemen,"  by  Nora  K.  Strange.    J.  S. 
Ogilvie,  Publishers,  New  V<»rk.    Price  $1.25. 
*     *     * 

Grecian  Mythology  will  always  hold  a  fascination  to  those 
blessed  with  imagination,  and  the  youth  of  today  will  find 
a  value  in  those  games  and  athletic  sports  which  delighted 
the  girls  and  boys  of  ancient  Greece  and  Rome. 

That  is  why  the  little  volume,  "Festival  and  Civic  Plays" 

from   Greek  and    Roman   Tales,  should  be  in   the  libraries  ol 

the   Hoy  Scouts,  or  any   other  organization    interested   in 

growing  lads  and  lassies. 

It  is  an  instructive  as  well  as  entertaining  book,  for  not 
onh  doe>  it  depict  in  short  sketches,  the  lives  of  various 
preek  and  Roman  characters,  but  also  several  of  the  great 
philosophers,  and  as  an  appendix  gives  a  vocabulary  deal- 
ing with  pronunciation  of  (  I  reck  and  Latin  names  prominent 
in  ancient   history. 

"Festival  and  Civic  Plays."  by  Mari  Ruef  Hofer,  Beckley- 
Cardy   Co..  Chicago.      Price.  $1.25. 


Dahlias  Society 

The   Dahlias  Society,  this  year,  will  hold  the   first  of  its 
series  of  monthly  meetings.  Thursday  evening,  February  24, 

in  the  assembly  room  of  the  Phelan  building.  Various  ex- 
perts will  speak  .mi  dahlias,  supported  b)  this  organization 
as  San  Francisco's  official  flower,  on  which  action  was  taken 
a  year  ago.  The  gorgeous  dahlias  which  grow  in  this  city 
prompted  the  lively  movement  in  recognition  of  the  dahlia. 


From  Brighter  Pens  than  Ours 


Smarty 

Father  (looking  at  son's  report  card) — "Do  you  know 
that  George  Washington  was  at  the  head  of  his  class  when 
he  was  your  age?" 

Son — "Yes.  but  he  was   President  of  the   United   States 


/hen  he  was  your  age, 


pop.- 

* 


-Caliper's  Weekly. 


The  passion  for  realism  in  the  theatre  has  reached  the 
point  of  providing  real  food  on  the  stage  for  the  actors. 
The  next  step  seems  to  be  to  get  hold  of  some  real  actors. — 
Passing  Show. 

*  *     * 

A  correspondent  in  a  Scottish  paper,  commenting  on  the 
politeness  of  Londoners,  says  that  as  he  left  his  table  in  a 
restaurant  the  waiter  wanted  to  shake  hands.  It  is  not  for 
us  to  shatter  such  a  touching  faith  in  kindly  human  nature. 
— Humorist. 

*  *     # 

"It  would  be  a  good  thing  if  France  understood  our  for- 
eign policy,"  declares  a  writer.  It  would  be  a  much  better 
thing  if  we  understood  it  ourselves. — Passing  Show. 

*  *     * 

Wife — "The  maid  has  just  given  notice  ;  she  said  that  you 
spoke  insultingly  to  her  over  the  telephone  yesterday." 

Husband — "Great  Scott!  I  thought  I  was  speaking  to 
you." — Pele  Mele  (Paris). 

*  *     * 

Hi — "Say,  wher've  you  been?" 
Lo — "To  a  wedding. 

"Any  g 1  ?" 

"Rotten." 

"Who  got  married?" 

"I  did." — Stanford  Chaparral. 

*  *     # 

"My  conscience  bothers  me." 

"I  didn't  know  you  had  a  conscience." 

"Then    it    must    be    my    stomach." — Dartmouth    Jack-o'- 

Lantern. 

*  *     * 

Stop — "So  she  proved  untrue  to  you,  eh?" 

Lite — "Yes,  she  went  back  to  her  husband. — Brown  Jug. 

*  *     * 

The  Uncertain  Moment 

"Are  you  insured  against  theft,  fire,  storm  and  accident?" 
"God    only   knows — I've   just   finished    reading  the   insur- 
ance policy." 

*  *     * 

Smuggling  through  the  Customs  is  an  unpatriotic  action, 
savs  a   writer.    People  who  do  it   forget   their  duty  to  their 

country. —  Passing  Show. 

*  *     * 

This  month  marks  the  seventh  anniversary  of  our  na- 
tional Prohibition.  Fifteen  men  on  a  dead  man's  chest.  Yo, 
ho.  ho,  and  a  bottle  of  Government  alcohol! 

*  *     * 

A  French  writer  says  that  America  was  not  discovered 
b)  (  olumbus  in  search  of  the  riches  of  India,  but  by  a 
Frenchman  in  search  of  fish.    The  result  of  our  foreign  loans 

seems  to  substantiate  this  theory. 

*  *     * 

Spain    has   its   bullfights,   but   the   United   States    has   its 

elect  i. 

*  *     * 

Flo — "What's  the  difference  between  a  girl  and  a  horse?" 

foe — "I  don't  know." 

"I'll  bet  you  have  some  great  dates." 

ihio  State  Sun  Dial. 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  12,  1927 


SOCIETY 

(Continued  from  Page  9) 
time   in    California   in   past   years    and    have 
friends  in   San   Francisco. 


number    of 


Mr.  and  Mrs.  Peter  Strvker  of  Madison,  Wisconsin,  who 

are  wintering  in   California,  have  taken  apartments  at  the 

Hotel  Whitcomb  for  the  season. 

*  *     * 

Mr.  J.  Francis  Murray  of  Monterey  entertained  a  num- 
ber oi  friends  on  the  occasion  of  his  birthday,  last  Saturday 
evening  with  a  dinner  dance  at  the  Hotel  Whitcomb. 
Special  decorations  of  spring  flowers  were  used  on  the 
table.  Mr.  .Murray's  guests  were  Misses  Grace  Campbell, 
Kitty  Roelofsz,  Eileene  Sprague.  Cora  Davis;  Messrs. 
Thomas  Law,  Robert  Morrison,  Pat  Murphy;  Mr.  and  Mrs. 

Wilfred  Mattock. 

*  *     * 

At  Santa  Maria  Inn 

The  following  people  have  been  guests  at  the  Inn  during 
the  past  week : 

Bishop  and  Mrs.  Burns  and  the  Misses  Burns,  all  of  San 
Francisco;  Mr.  and  Mrs.  Jas.  H.  Brand.  Mrs.  Mabel  Russ, 
and  Mrs.  Oscar  Ingels,  all  of  San  Francisco;  Mr.  A.  E.  \  elt- 
man  of  Amsterdam,  Holland,  accompanied  by  Miss  Alice 
Ayer  of  Pasadena,  and  Mr.  and  Mrs.  Stanton  W.  Foreman 
of"  Pasadena;  Mr.  Axtell  Byles  and  Mr.  J.  B.  Deacon,  both 
of  New  York,  and  Mr.  G.  A.  Coulton  of  Philadelphia;  Mr. 
and  Mrs.  E.  Palmer  Gavit  of  Santa  Barbara,  accompanied 
by  Miss  Evlyn  M.  Turner  of  Colorado  Springs,  and 
Miss  Dorothy'  Fithian  of  Santa  Barbara;  Mr.  and  Mrs. 
Milner  Gibson  of  England  ;  Mr.  and  Mrs.  O.  C.  Friend,  Miss 
Jean  Elizabeth  Friend,  Miss  Wray  and  Miss  Gift,  all  of 
Sidney,  Australia,  accompanied  by  Mr.  and  Mrs.  Gordon 
Clift  of  Maisland,  Australia;  Mrs.  Henry  H.  Zellerbach  and 
Miss  Zellerbach,  both  of  San  Francisco;  Mr.  and  Mrs.  B.  M. 
Joseph  of  San  Francisco;  Mr.  Louis  G.  Henes  of  San  Fran- 
cisco; Mrs.  Gerald  Williamson  and  Mrs.  J.  M.  Naylor,  both 
of  San  Mateo;  Mr.  T.  W.  Pelham  and  Miss  Kate  Pelham, 
both  of  Boston,  Mass.,  and  Mr.  C.  T.  Crawford  of  San  Fran- 
cisco. 

*  *     * 

At  Castle  Hot  Springs 

The  following  people  have  registered  at  Castle  Hot 
Springs  Hotel,  Hot  Springs,  Arizona; 

Mrs.    Redmond    Stevens,    Burlingame.    California;    Miss 


Claudine    Spreckels,    Mrs.    Kenneth     W 
California;   Mr.   and    Mrs.    Win.    W.   Cr> 
Crocker,   Burlingame,   California;    Lord 
cona,  London,  England. 


ilsh,  Burlingame. 
icker,  Miss  Helen 
and    Lady   Strath- 


Romantic  California 

The  Reciprocity  Luncheon  of  the  1).  A.  R.,  Northern  Dis- 
trict, was  held  at  The  Clift.  Eighty  members  were  in  at- 
tendance, and  Mrs.  Theodore  llooder.  Vice  Regent  of  the 
State,  acted  as  Chairman. 

Mr.  George  Barron,  Curator  of  the  Golden  date  Museum, 
spoke  on  the  Romantic  History  of  California.  Barron  gave 
it  as  his  opinion  that  the  five  greatest  dates  of  the  world's 
history  are  as  follows:  First,  when  God  gave  Moses  the 
Commandments.  Second,  when  the  Magna  Charta  was 
signed.  Third,  the  Fourth  of  July,  1776,  when  we  decided 
to  become  an  independent  country.  Fourth.  Armistice  Day, 
November  11,  1918.  Then,  going  back  a  bit,  the  fifth  great- 
est date  was  in  1848,  when  gold  was  discovered  in  California 
and  changed  the  commercial  history  of  the  entire  world.  In 
that  year  250.000  people  came  to  California. 


Young  Mrs.  ( ireen  (at  bank  teller's  window) — "I  wish  to 
open  an  account  here." 

Teller — "Very  well,  madam.  How  much  do  you  want  to 
deposit?" 

Mrs.  Green — "Why,  nothing.  I  want  to  draw  out  forty 
dollars." — Boston  Transcript. 


LOU   W.  SARTOR,  Prop.  PHONE   GRAYSTONE  428 

LOU  SARTOR'S  SERVICE  STATION 

We  Carry  AM  Popular  Brands  Eastern  and  Western  Oils 

New  Method  Washing  and  Polishing 

Equipped  With  Latest  Type  Hydraulic  Lifts 

Oiling  and  Greasing— Battery  Service 

AT  CALPET  GAS    STATION 


Pun!  and   Franklin   Streets 


San   Francisco,  Cnlif. 


CHAS.  J.  EVANS 

FALACE  GARAGE 

Opposite  Palace  Hotel 
HAVE    \  (II  It    CAIIS    WASHED    AMI    GltEASED 

"THE  PALACE  WAY" 

llnH-x:  .".."m;  per  day;  $7.50  per  inn  nth 

PHONE  DOUGLAS  243 

•  lac    I   I.m.i -is  for   Service  and  Storage  of  Automobiles 

Graystone  130  Open  Day  an4  Night 

SHERWOOD   GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 

Si.  George  Garage,  410  Bush  St.        Monarch  Garage,  1361  Bush  St. 

Management  of  Wm.  Saunders 


TRUNKS  -   RACKS  -  BUMPERS 

In  Stock  or  made  to  order 

EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVE. 


L 


THIRD     STREET     GARAGE 

Sterling  Anderson,  Mgr. 

Three  Blocks  from  S.  P.  Depot 
Cor.   Third  and  Folsom  Streets 

NEW  FIREPROOF  GARAGE 

ItepalrfnKi    Olllnpr,    Greasing    Washing    and    Polishing 

Gnsollne  Oils  Sundries 


1140    GEAHY    ST. 


TEL.  GUAYSTONE  42«C 


Metal  Work  Apper- 
taining to  Autonm- 
blles — Oxy-Acctylene 
Welding  —  lllin-k- 
■mlthlns:. 


AUTO  FENDER  AND  RADIATOR  WORKS 


The  more  particular  you  are,  the  better 
you  will  like  us. 

La  Grande  &  White's  Laundry  Co. 

"The  Recommended  Laundry*1 
250  Twelfth  St.,  Sax  Francisco  'Phone  Market  916 


February    12,  \"27 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  Weller 

Director  of  Publicity 

National  Automobile  Club 

WEATHER  conditions  are  im- 
proving in  all  parts  of  California 
and  early  spring  touring  is  already  in 
progress,  according  to  recent  reports. 
The  snow  barriers  on  the  High  Sier- 
ra roads  will  soon  be  removed  under 
the  influence  of  the  summery  sun  and 
traffic  already  shows  an  increase  on  the 
main    trunk   lines   of   the   state. 

Winter  snow  sports  arc  becoming 
very  popular  at  Mineral,  which  is  on 
the   Red   l!lull'-Susan\  ills  road. 

Some  snow  will  be  encountered  at 
the  timber-line  beyond  Paynes  Creek. 
Working  the  road  with  a  snow  sled 
has  put  the  road  to  Battle  Creek  bridge 
in  good  condition.  Some  snow  will  be 
encountered  between  Battle  Creek  and 
Mineral.  Local  parties  are  going  to 
drag  the  road  from  Battle  Creek  Bridge 
to  Mineral  so  that  parties  going  in  for 
bobsledding.  skiing,  etc..  can  reach 
Mineral  without  any  discomfort.  Sat 
unlay  night  and  Sunday  accommoda- 
tions are  now    available  at    Mineral. 

Following  is  a  report  on  the  snow 
Conditions   in   the    I  I  igh   Sierra  : 

Snow  will  he  encountered  on  the 
Yuba  Pass  at  ;i  point  7  miles  above 
Downieville.  However,  cars  are  driv- 
ing to  Sierra  City,  although  chains  are 
advisable  on  the  dirt  stretch  between 
Downieville  and  Sierra  City.  There 
are  eight  feet  of  snow    at  the  summit. 

<  hi  the  Plaeerville  road  the  snow 
line  will  he  encountered  ten  miles  be- 
yond Plaeerville.  It  is  possible  to  drive 
to  Riverton  hut  chains  are  advisable. 
At  the  present  time  there  arc  one  hun- 
dred and  fifteen  inches  of  .-now  at  the 
summit. 

The  Red  Hlutt'  to  Susanville  road  is 


closed  and  cars  are  driving  as  far  as 
Mineral,  where  there  is  1  '  _■  feet  of 
snow.  There  are  2'  ■  feel  of  snow  ;it 
Morgan  Springs  and  live  feet  of  snow 
at   the   summit. 

Snow  will  he  found  on  the  Colfax 
Road  at  a  point  12  miles  above  Colfax, 
and  cars  are  getting  as  far  as  Alta 
without  any  great  difficulty.  There  are 
eight  feet  of  snow  on  the  Truckee  sum- 
mit. 

More  than  90,000  license  plates 
were  distributed  by  the  National  Auto- 
mobile Club  through  its'  various 
branches  throughout  California  in  the 
last  month,  according  to  announce- 
ment of  Arnold  Hodgkinson,  General 
Manager.  The  Los  Angeles  office, 
alone,  distributed  32,000  plates. 
*     *     # 

More  than  three  million  maps  have 
been  distributed  by  the  National  Auto- 
mobile Club,  according  to  a  report  is- 
sued by  the  Engineering  Department 
of  that  organization.  The  maps  issued 
by  the  National  indicate  the  conditions 
of  the  roads,  whether  paved,  improved 
or  ordinary  dirt  surface.  They  are  is- 
sued in  uniform,  compact  form  and 
are  checked  and  rechecked  for  accuracy 
in  Field  Agents,  traveling  over  the 
highways  of  California  every  day  of 
the   year. 

New  maps  of  the  Tahoe  and  Yo- 
-emitc  districts  have  just  been  com- 
pleted by  the  Engineering  Department 

and  are  now  available  at  all  offices  of 
the  Club. 


GOING  UP 


At  this  season  of  the  year, 
bills  as  a  rule  are  higher 
due  to  longer   lighting 
hours  and  more  heat- 
ing hours. 


PACIFIC  GAS  AND 
ELECTRIC  COMPANY 


PLEASURE'S  WAND 
o  lontlnued  from  Page  7  i 
lean    I'.edini.  juggling  star,  who,  like 
In-    well-known    contemporary.    \\  .    ('. 
Fields,  has  also  won   fame  in  the  com- 
edy field,  will  offer  "A  Juggling  Trav- 
esty,"  agisted    by    Bluch    Landolf   and 
Nan.   The  act  is  mure  for  laughing  pur- 
es  than  a  demonstration  of  skill. 

Ilie     screen     pla\      fur     the     week     is 

"Risky  Business,"  a  comedy  drama, 
with  pretty  \  era  Reynolds  as  the  star. 
The  story  is  of  a  wealthy  girl  whose 
society  mad  mother  is  against  her  love 
match  with  a  struggling  young  physi- 
cian. There  are  many  comedy  scenes, 
si  me  thrills  ami  several  tense  dramatic 
situations.  Kenneth  Thomson  and 
Xa-u  Pitts  have  the  featured  support- 
roles.  Short  films  and  orchestral 
numbers  complete  the  bill. 


City  boy  1. Miking  at  his  first  wind- 
mill: "Gee,  Uncle  Tom.  that's  some 
electric  fan  out  there  cooling  the  COWS.', 

*      *     * 

'-he — What    business    are   you    going 

ack  ? 
He — Lumber  business. 
She — You  have  a  fine  head  for  it. 


"PACIFIC   SEBV1CI" 


Owned  -  Operated  -  Managed 
by  Californians 


©well's 

^-**^    VATIONAl  CPES1 


^Companion  of 
tlje  morning  •  • 
it*  refreshing  • 


"""~»^ 


GEO.  W.   CASWELL 

Sutter  6651  or  Oakland  1017 

Telephone  Direct 

l.soo.ooo  cups  were  aerr-ed  at  the 

Paaamn-Paciuc    International    Expoaltla 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  12,  1027 


il 


■svX/*- 


-^M- 


j9" 


GOLF 

By  Fred  Blair 


o-fi-c 


-^JST 


s-lt-a 


•*5^,J^JJS,,* 


Harrv  Hi lp, 

Champion  G'llfir  of 

the  Stui  Francisco 

Civil/in  Club. 


THE  Civitan  Club  of  San  Francisco,  which  sallies  forth 
each  week  to  the  St.  Francis  Hotel  Italian  Room  to 
put  on  the  feed  bag  and  relate  their  experiences  of  the  past 
week,  put  on  their  annual  golf  championship  and  election  of 
officers  at  the  Lake  Merced  Golf  and  Country  Club. 

The  affair  was  more  of  a  swinging  and  stuffing  contest 
which  lasted  from  9  a.  m.  on  Friday  until  7  a.  m.  the  next 
day. 

The  boys  arrived  at  the  golfing  grounds  Fully  prepared 
to  cut  up  the  course  and  put  it  iii  perfect  shape. 

There  were  ninety  members  and  guests  who  made  up  the 
party,  including  Dr.  Harry  Topping,  from  Sacramento;  lack 
Lawrence,  president  of  the  Sacramento  Civitan  Club; 
Frank  Prior,  former  district  attorney;  and  Sam  \Y.  Cross, 
an  attorney  also  from  the  capital  city.  Oh!  I  nearly  forgot 
Dr.  J.   R.  Jones! 

F.  (',.   Mullins  was  there   from   Los  Angeles.     Mullins  is 

a  very  forceful  speaker  and  gave  the  boys  a  g 1  talk  at 

the  banquet,  but  some  of  them  were  too  charged  with 
White  Rock  to  appreciate  what  Mullins  had  to  say. 

Dr.  James  Eaves,  one  of  the  directors  of  the  I  lakland 
Civitan  Club,  introduced  the  members  from  his  own  club, 
including  Elewarth  Thorp,  the  club's  president,  ami  Bill  Tully, 
Mayor  of  Tully  Town. 

Dr.  Jim  didn't  forget  his  friend  Billy  Hon,  the  Bulletin's 
cartoonist.  Billy  has  been  giving  the  Doc  a  lot  of  cheap 
publicity  of  late  so  he  couldn't  pass  him  up. 

When  the  atmosphere  had  cleared  up,  after  playing  IS 
holes  of  golf,  chasing  the  little  pellet  all  over  the' lot  for 
over  ten  hours,  with  a  short  rest  for  lunch,  some  of  the  cul- 
prits turned  in  cards  that  resembled  the  Union  Iron  Works' 
pay  roll  on  Saturdays. 


Hilp  the  Champ 

Harry  Hilp,  who,  when  not  playing  golf  is  in  the  con- 
tracting business,  was  chairman  of  the  day.  Harry  showed 
his  appreciation  by  copping  the  championship,  winning  a 
beautiful  hip-pocket  flask  which  he  said  he  would  use  to 
carry  his  coffee  in  when  he  goes  hunting. 

Hilp  came  all  prepared  to  win  a  prize,  because  he  had 
more  trophies  than  there  were  players,  so  everybody  got 
one. 

They  presented  Hilly  Hon  with  a  script  hook,  because 
they  knew  he  didn't  drive  a  car,  and  the  writer  got  a  case 
of  Scotch  perfume  when  they  knew  he  was  on  the  water 
wagon. 

After  the  hoys  had  taken  their  showers  and  cooled  them- 
selves off  with  some  coca-cola,  they  proceeded  to  play  a 
little  African  golf  until  the  feed  garage  was  open. 

Tom  Monahan  was  elected  cop  for  the  evening,  hut  he- 
fore  you  could  park  your  tired  legs  under  the  banquet  tabid 
Tom  posted  himself  at  the  outer  door  and  relieved  you  of 
live  plunks  for  the  eats. 

The  table  was  in  the  form  of  a  horseshoe  to  accommodate 
Joe  Eber's  lady  entertainers,  who  did  their  stuff  while  the 
hoys  got  away  with  their  salad,  steaks,  and  Shasta  water. 

After  we  had  several  good  numbers,  they  proceeded  with 
the  election  of  officers:  Victor  Lamoge,  president.  Harry 
Gietzen,  vice-president,  John  Spear,  treasurer,  Joe  Eber,  GaJ 
Sober.  Al  I  '<  seller,  directors. 

Hilp  Takes  the  Flo^r 

Harry  Hilp.  who  did  most  of  the  talking  dining  the  eve- 
ning, got  up  again  to  distribute  the  prizes  for  the  golf  win- 
ners of  the  day. 

We  noticed  that  Hilp  picked  out  a  good  one  for  himself, 
in  fact  he  took  twi  i. 

After  Harry  had  taken  his  pick  he  handed  Larry  Welsh, 
the  guest  prize.  The  other  winners  were:  E.  C,  Smart, 
II.  A.  Hansen  of  (lakland,  Sanford  Hyams,  Ed  Sickel,  Er- 
vin  Steiner,  Han  Levin.  Fred  Solari,  Al  May,  Dr.  lames 
Eaves,  Leon  Solomon,  Paul  I'rlueger.  Joe  Eber.  Chic  Whit- 
church, Tom  Taylor.  V.  E.  Bule,  and  C.  E.  Van  Fleet,  Billy 
Hon  and   the  writer. 

When  we  were  down  to  the  fifth  course  of  the  meal.  Joe 
Eber  sprang  a  couple  of  nifty  banjo  artists  on  us,  later  he 
had  a  cartoon  artist  drawing  some  of  the  diners,  but  it 
was  up  to  Hilly  lion  to  make  the  speech  of  the  evening. 

Bill  put  it  over  in  good  shape,  hut  they  weren't  satisfied 
with  his  talk,  they  all  wanted  to  see  Billy  take  the  chalk  and 
draw  a  cartoon  of   Phil   Friedman,  the  tailor. 

Bill  drew  such  a  ,good  likeness  of  Phil,  that  Joe  Eber 
wanted  to  sign  Bill  up  for  the  Orpheum  stage. 

Dr.  James  Eaves  and  Chic  Whitchurch  infused  a  bit  of| 
pep  into  the  party  by  putting  on  a   French  cartooning  act. 

The  act   was  all   right   hut  their  French  was  terrible. 

After  the  two  young  ladies,  with  their  million  dollar 
-miles,  had  entertained  us  with  a  few  classy  songs,  the 
evening  was  voted  a-  one  of  the  best  that  the  Civitan  Club 
had  ever  put  on.  thanks  to  our  good  friends,  Joe  Eber  and| 
Tom  Mahoney,  the  Civitan's  leading  literary  light. 
*     *     * 

Fred  Mullins,  of  Los  Angeles,  came  especially  prepared 
to  invite  the  local  Civitans  to  meet  the  boys  from  the  South 
in   the  near   future. 

You  know  Mullins  made  a  long  trip  to  extend  this  invita- 
tion, but  he  was  also  interested  in   forming  intercity  meet- 


February   12,  1927 


Till    s.W   FRANCISCO  NEWS   LETTER 


21 


Bigs  aiming-  tbe  various  Civitan  clubs  in  the  State. 

The  Civitans  have  made  great  progress  during  the  past 
few  years  and  it  won't  be  long  before  they  will  be  repre- 
sented in  every  country  in  the  world,  just  as  the  Rotary 
Club  is. 

Sanford  Hyams,  vice-president  of  Civitan  International, 
is  working  hard  to  that  end,  and  only  quite  recently  Oak- 
land got  their  charter,  and  have  built  up  a  fine  club  in  a 
short  space  of  time  under  the  leadership  of  Elewarth  Thorp, 
as  the  president. 

After  the  splendid  showing  at  the  local  Civitan  annual 
golf  tournament  and  banquet,  which  was  held  at  Lake  Mer- 
ced Golf  Club,  many  of  the  visitors  went  home  feeling  that 
the  Civitans  have  built  up  a  fine  organization  in  San  Fran- 
cisco. 

*     *     * 

Arthur  Slee  in  London 

Arthur  Slee,  the  patent  attorney,  who  has  been  sojourn- 
ing in  Europe  for  the  past  eight  months,  radiographed  his 
good  wishes  for  the  success  of  the  golf  tournament. 

Slee  was  the  president  of  the  local  Civitan  Club,  but  un- 
fortunately he  was  called  to  London  to  pass  on  several 
large  patents,  so  in  his  stead  Sam  Whitehead,  vice-presi- 
dent of  Civitan  acted  during  his  absence. 

Sam  infused  a  lot  of  pep  into  the  Tuesday  luncheons 
which  are  held  weekly  at  the  St.  Francis  Hotel. 

Among  those  who  attended  the  golf  tournament  and 
banquet  were  Sanford  Hyams,  Marion  Mayers,  Harry  Hilp. 
H.  A.  Hansen,  E.  C.  Smart,  Chic  Whitchurch,  Ed  Sickel, 
E.  Heymans,  lrvin  Steiner,  Dan  Levin,  George  "Topsy" 
Davis,  B.  Karacick.  D.  G.  Kendall,  Fred  Solari,  V.  E.  Bule, 
Al  May,  Leon  Solomon,  Joe  Eber,  Dr.  James  Eaves,  E.  C. 
Van  Fleet,  F.  McGueren,  Dr.  J.  R.  Jones,  Tom  Taylor,  Tom 
Monahan,  H.  Hartwell,  Sam  Stern,  Paul  Pflueger,  Victor 
Lamoge,  Phil  Friedman.  Sam  Whitehead,  Albert  Samuels. 
Dr.  Harry  Topping,  F.  (i.  Mullins.  F.llcwarth  Thorp.  Bill 
Tullv. 


Valentine  Ball  Featured  at  Tahoe  Tavern 
Visitors  to   this   American   Saint   Moritz  are   not  only   of- 
fered every  type  of  winter  sports  but  also  a  varied  program 
of  social  activities. 

On  Saturday  evening,  following  a  dinner  dance  with 
Valentine  and  heart  theme  carried  out  in  table  and  dining 
room  decorations,  there  will  be  a  Valentine's  ball  in  fancy 
costume,  featuring  the  lovers  of  history,  Abelard  and 
Heloise.  Romeo  and  Juliet,  Dante  and  Beatrice  and  many 
Other  famous  couples  of  history  will  be  portrayed.  The 
costumes  will  be  for  rent  at  the  Tavern  and  will  not  increase 
baggage  difficulties  for  week  end  guests.  Many  delightful 
house  parties  are  planned  for  the  week  ends  in  February, 
the  hosts  taking  their  guests  to  the  Tavern  rather  than 
opening  their  lake  side  house-.  The  coming  week  end  over 
Lincoln's  birthday.  Mr.  and  Mrs.  Herbert  Fleishhacker  are 
entertaining  a  group   of   friends. 

Mr.  and  Mrs.  Frederick  Klamp,  who  have  just  returned 
from  spending  a  year  in  Europe,  are  stopping  at  the  Tavern 
for  the  remainder  of  this  month  when  they  will  return  to 
their  home  in    1  lollvwood. 


Second  Annual  Fiesta  De  Las  Rosas 
(  Kltstanding  amongst  California's  many  spring  celebra- 
tions this  year  is  Santa  Clara  County's  Exposition  of  Pro- 
gress anil  Second  Annual  Fiesta  de  ia-  Rosas,  commemor- 
ating its  150th  Anniversary  at  San  Jose.  Vpril  .V  to  May  7. 
The  business  leaders  of  San  [ose  and  Santa  (.'lata  County 
are  busily  engaged  these  days  in  gathering  the  many  his- 
torical relies  that  were  in  use  when  the  padres  walked  along 
the  \lameda.  In  1777.  the  first  pueblo  in  California  was 
located  where  San  lose  now  stands.  To  commemorate 
Bbese  150  years  an  exposition  of  great  magnitude  i>  being 
held  in  conjunction  with  the  Second   Annual   Fiesta  de  las 


Rosas,   "Northern    California's   premier   floral   pa 

An  (  )ld  Settlers  Campaign  is  being  carried  on  and  the 
point  has  been  reached  where  the  winner  will  have  to  claim 
oyer  88  years  of  residence  in  the  county   if  he   is  to  "win." 


The  Traffic  Question 

(  )ne  of  the  commonest  infractions  of  traffic  laws  prac- 
tised by  the  motorist  or  truck  driver  whose  consideration  for 
his  fellow  beings  is  nil,  is  his  refusal  to  pay  any  attention 
to  the  automatic  stop  and  go  signs  for  the  reason  that  there 
is  no  officer  in  charge,  and  therefore  he  does  not  need  to 
fear  arrest. 

This  flagrancy  the  police  department  proposes  to  rectify 
by  placing  plain  clothes  men  to  cope  with  the  situation  near 
every  stop  and  go  station. 

But  in  the  recent  discussion  regarding  infringement  of 
traffic  regulation,  the  matter  of  cutting  corners  was  not 
stressed,  and  this  is  one  of  the  most  frequent  causes  of  ac- 
cident. 

The  reckless  driver,  generally  a  mere  boy,  instead  of 
performing  a  wide  sweep  around  the  corner  of  a  street, 
steers  as  closely  to  the  curb  as  possible,  to  save  time,  and 
this  "time  saving"  only  too  often  ends  in  life  taking.  The 
ordinary  spry  pedestrian  can  avoid  being  hit  in  crossing 
an  arterial  street,  but  he  is  completely  at  the  mercy  of  the 
"corner  cutting"  fiend. 

This  murderous  habit  should  be  considered  a  major,  in- 
stead of  a  minor  infraction  of  the  traffic  law. 


George  Creel,  prominent  as  government  official,  lecturer 
and  author,  will  speak  in  the  Paul  Elder  Gallery,  Saturday 
afternoon,  February  12th,  at  2:30  o'clock,  on  "Trials  and 
Tribulations  of  an  Historian."  Mr.  Creel  is  the  author  of 
the  latest  complete,  interpretative  history  of  Mexico  and  the 
Mexicans  entitled  "The  People  Next  Door."  In  this  work 
he  covers  a  great  deal  of  ground  with  a  celerity  that  is  amaz- 
ing, affording  a  vivid  picture  of  Mexico  from  the  earliest 
times.  Major  attention  is  devoted  to  tbe  relations  between 
our  country  and  Mexico.  There  will  be  no  admission  charge 
to  his  lecture.   The  public  is  cordially  invited. 

Books  that  are  reviewed  in  the  News  Letter  can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL,  ELDER'S  LIBRART 
239  Post  Street  San  Francisco,  Calif. 


MADE  TO  ORDER  ONLY 

~lhosEKeni  Shirts  k JhosUCeal 

Pajamas  CJTTTTYT*^7 

Nicht  Roses  "^HlKl^ 

Large  Assortment  of  Imported  Fabrics 


25  Kearny  Street 


Phone  Kearny  J714 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 


583  Po«t  Sttuwt 
I*  YmciiiA  Horn. 


Paruian  Dytinf  and  Cleaning 


Sam  Funciic* 
Phoii  Fkanklin  SS1I 


J.  SPAULDING  &  CO. 

Eatabllahrd  1S(H 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

X5S  TEHAMA    STREET,   SAI*  FRANCISCO 
Pkonr  Donclaa  3064 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  12.  \92 


RADIO 

(Continued  from  Page  14) 

12:00    p.    m. — Time    signal. 

]  2  :00   p.    m. — Livestock;   produce. 

12:i)4  p.  m. — Weather. 

12:15    p.    m. — Organ   recital. 

3:15   p.   m. — Talk. 

3:30    p.    m. — Matinee    for   housewives. 

4:30    p.    m. — Culinary    hints. 

4:45   p.   m. — Fashion    review. 

6:00   p.   m. — N.    Y.   Stocks. 

6:08     p.     m. — Chicago     grain;     metals;     X.     Y. 

Cotton. 
ii:l ::    p.    m. — Livestock;    produce. 
6:20    p.    m. — News    bulletins. 


49«C*t» 


;haBme  PIONEER 

on  a  box  of  office 
stationery,  whe- 
ther it  be  type- 
writer paper  or 
manuscript  cov- 
er, means  com- 
plete satisfac- 
tion. There  is  a 
grade  for  every 
need.  Ask  your 
„^  _ ... .         ^  printer   or   sta- 

lirtjmHJ^TOT  $.l0unseaUi0eSsh0W 

BLAKE,  MOFFITT  &  TOWNE 

Established  1S55 
41  First  Street,  San  Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES    REASONABLE 
TERMS    IF    DESIRED 

American  Writing  Machine  Co. 
506  Market  St. 

Phone  Douglas  649 


San  Francisco 
Laundry 

(A  Soft  Water  Laundry) 


San  Francisco 

Wut  793 


Bnrlingome 
478 


Max  Rosenthal 

Where  Good  Tailoring 
Costs  Less 

A  choice  selection  of  seasonable 
Woolens  suitable  for  Formal, 
Sport  and  Business  wear  is  now 
ready  for  your  early  considera- 
tion. ; 

527  Post  Street,  San  Francisco 
opp.  olympic  club 


Friday.    February    18 

11:45  a.   m. — Weather. 

11:48   a.   m. — N.    Y.   Storks. 

11:55    a.    m. — Chicago    grain:    metals;    X     1. 

Cotl  on. 
11:58    a.    ni. — Livestock:    produce. 
12:00    p.    m. — Time    signal. 
12:00    p.    m. — Livestock:    produce. 
12:04   p.   mi — Weather. 
12:15   p.    ni, — Organ   recital. 
3:15    p.    m. — Talk. 
::  so    p.    oi. — Matinee. 
i  :30    p.    ni. — Question   box. 
4:45   p.   in. —  Fashion    review. 
C:00    p.   in. — X.    Y.   Stocks. 
6:08     p.     in. — Chicago    grain;    metals;     X.     Y. 

I  'ottoil. 

6:13    p.    ni. — Livestock:    prodl 

6:20    o.    in. — News    bulletins. 

6:30    I      hi     -  I  'inner  concert. 

7:00    p.    111. —  "Aggie    KirkoiTs." 

7:30   p.   m. — Preview  of   International   Sunday 

School    lesson. 
S:00     p.    in. —  Instrumental    program. 
8 .  i :.    p.    in.  —  si  udii     progi  am. 
Saturday.   February   lit 

11:45  a.     in.  —  \\'e:i  tiler. 

1  1  :  Is  a.    in.  —  X.    Y.    Slocks. 

11:55  a.     in. — Chicago    grain:     metals;    X.     Y. 

Cotton. 

I  l  :5i  o.    io. — Livestock. 

12:00  o.    in. — Time    signal. 

12:00  p.    in — Livestock:   produce. 

12:04    ]».    in. —  Weather. 

t  2  : 1 .".    p.    in. — Organ    recital. 

10:30    i<    in —  I  ei  nc<    program. 


KFOA— RHODES  DEPARTMENT  STORE, 
SEATTLE— 454.3 

Monday.  February  14 

4:30    to    sag    ]).    m. — "Afternoons    At    Home." 

6:00    io  7:00   p.   ni. — Dinner  music. 

7:00  to  7:30  ]>.  m. — Harold  Weeks  in  Popular 
Song    Program. 

7:30  to  sun)  i  in. — Cruise  of  tin-  Sound  Perry 
Line     Buccaneers. 

8:15    lo    8:30    p.    m. — Industrial    Mews. 

*:::ii   io   in  mi  p.    m. — Studio  Program. 

Tueaday,   February  1." 

12:30    to    1:30    p.    in. — Luncheon    Program, 

2:00  to  L':::n  p.  m. — Homemakers'  and  Shop- 
pers' Bureau. 

4:::n    to    5:00    p.    m. — "Afternoons   At    Home." 

6:00    to    ,ini   p    ni — Dinner   music. 

7:30   io   vim    p.   ,n, — Pitchford  Twins. 

8:00    lo    s:::(l    p.    m. — Bridge    Game. 

8:30    i"  9:80   p.    m. — .Male  Quartel 

9:30    to    ln:3li    p.    m. — Entertainers. 

Wednesday,   Februnry   1C 

12:30     to    1:30    p.     in. —  Luncheon    Prom-am 

-  2:30  p.  in. — Homemakers'  and  Shop- 
pers"   Bureau. 

4:30    lo    ;, p.    m. —   Afternoons   At    Home." 

8:00    lo    7:iiii    p.    m. — liinner   music. 
7:ii'i    to   s:i)n   p.   ni.  —  Entertainers. 
8:00   t..  9:00   p.  m. — Orchestra. 

9:00    to    in p.    m.— Orchestra    and    Solcdsts 

Thursday.    February    17 

12:::n    to    1:30    p.    m. — Luncheon    Program 

2:00  to  :::::il  p.  m.  —  Homemakers'  mi, I  Ship- 
pers'   Bureau. 

4:30    lo    :,:iiii    p.    ni. —  "Afternoons   At    Home" 

n  :mi    I"   6:30    p.    m. — liinner    .Musi,, 

6:30    to    ,  :::n    p.    m. — Orchestra. 

8:00    io   8:80    p.    ,„. — rjoc   p,.,„.]ss 

8:30  to   9:30  p.   m. — Trio   n,.   Luxe 

Friday,    Februnry   is 

l-:::"    to    i  :::n   p.    m — Lunei n    Program 

2:00  to  2:30  p,  m.  —  Homemakers'  and  Shop- 
pers'  Bureau. 

J" 5 p.    in. — "Afternoons    At    Home  " 

»:00    to    r:00    p.    m. —  Dinner    music 

ciiii    to  S:iui   p.   in.— studi.,   Program 

-  9:00  p.   in. — Concert  Orchestra 

■'■""    i"    10:1 m. — Serenaders. 

I".::;'.'    "'    '-" i.    m—  Weekly    Frolic   of    the 

Keep  Growing  Wiser  i  irder  ol    I i  nwis" 

broadcast    from    KGW. 
Saturday,   February  i» 
-':«"    to  2:80    p.   m. — Homemakers'    and    Shop. 

pi  rs     Bureau. 

1  30   to   5:00   p    ni.— "After, ,,s  ai    Home." 

!'■! :00   p.    m.— Dinner   music. 

'v-'"   ' '■    ni.— Popular  studio    Program. 


ASSESSMENT    NOTICE 
THE   MINERAL    DEVELOPMENT  COMPANY. 

location   of   principal   place    of   business,    San 
i'rancisco.    Calif. 

Notice  is  hereby  given  that  at  a  regular 
meeting  of  the  Directors  held  on  the  18th  day 
of  January  1927,  an  assessment  of  one-half 
cent  per  share  was  levied  upon  the  issued 
cap  tal  stock  of  the  corporation  payable  im- 
mediately in  legal  money  of  the  United  States 
to  the  Secretary,  at  the  office  of  the  company, 
Room    245     Monadnock    Building,   .San    Fran- 

CISCO.     l^cLilf. 

Any  stock  on  which  this  assessment  shall 
rjniain  unpaid  on  the  24th  day  of  February. 
iJr '  wll)  be  delinquent  and  advertised  for 
sale  at  public  auction,  and  unless  payment 
is  made  before,  will  be  sold  on  Thursday  the 
24th  day  of  March,  1927  to  pay  the  delinquent 
assessment,  together  with  costs  of  advertis- 
ing and  expense  of  sale. 

M.  J.  SEBLY,  Secretary, 
215   Monadnock   Building, 
San   Francisco,   Calif. 


N.    W.    CORNER 

POLK  and  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual  Attention  Given  to 

Each  Order 

OUlce  and   Works  1625  Mission  St. 

Phone  Market  7»ia 
Branch   Olllcc:  700  Sutter  Street 

(Hotel  Canterbury  Bt.j.) 
Phone  Prospect  0845 

Work  Called  For  and  Delivered 


USED 


ADDING,  BOOKKEEPING, 

CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  -  SOLD 
RENTED 

GENERAL   ADDING    MACHINE 
EXCHANGE 

Phone  Garneld  3852  5<M  Market  St. 


William  Herbst  &  Company 

{Formerly  with  Shreve  &  Company) 

CLOCKMAKEnS   nnd   WATCHMAKERS 

CHIME.   ANTIQUE   AND   COMPLICATED  CLOCKS 

AND  WATCHES  A  SPECIALTY 

200  Post  Street  at  Grant  Avenue 

San  Francisco,  Calif. 

Call  and  Deliver  in  San  Francisco,  Alameda  and 

San  Mateo  Counties 


875   rOLSOM   ST. 


8.8   EMERSON   ST. 


PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS  AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way- 
Points  Twice  Daily 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 
GEARY  AND  MASON 

Phone  Prospect  61 

^REVUE^, 

Nightly 
THE  CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 
DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Piaee 

Luncheon        Tea        Dinner        Supper 

a  la  Carte 


SOc,  75c,  $1.00 
Dat 


3Sc,  SOc,  7Sc     S1.00.S1.SO 
ing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  Street,  Telephone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 

HEADQUARTERS   FOR  THEATRICAL  PEOPLE 

Hattie  Mooser  Minnie  C.  Mooser 


^ 


ICE  CREAMy 

CANDY 

PASTRY 


BREAKFAST 
LUNCHEON 
DINNER 


L 


LA  CASA  BIGIN 

411    STOCKTON   STREET   (By  tile  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN   CUISINE 

Diui.idti   from  <:  p.  in.  to  1    n.  m. 


EL  DORADO  HOTEL 

SONOMA,   CALIF, 

The  finest  meals  in  the 

VALLEY  OF  THE  MOON 

Clean    Rooms,    Clean    Linen,   Clean    Everything 

Ralei   Exceptionally    ReaionabU 

Telephone  110 


4F%                                                 CAROLINE  JoNES 

aflL'A^^ 

Luncheon  is  served  from  11  :30  to  2:30 

^P 

and  tea  from  3  to  5 
Exclusive  use  of  room  for  club  dinners. 

334  Sutter  St.              Douglas  7118 

CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   lunch  11   a.  m.   to  2  p.  m.    (a  la  carte).     Private  din- 
ing- rooms   for   banquets   and   partlea,   seating:    76  to  100  people. 


441  Pine  Street 


Phone  Kearny  468 


AGUA  CALIENTE  SPRINGS 

Why?   It's  the  Water  and  the  Table. 

New  dance  hall.  Special  attractions.  Radio-active,  hot  sulphur  water 

tub  baths  and  swimming  pool.   Fireproof  hotel.  Write  for  booklet. 

T.  H.  CORCORAN,  Acua  Caliente,  Sonoma  Co.,  Calif. 

or  see  Peck-Judah 

V^ALiltlN  It  V  ILL  A  CARL  STEFFEN.  pROp 

French  and  Italian  Dinners — Meals  at  All  Hours 

Modern  Rooms — Private  Cottages 

AGUA  CALIENTE 

4  Minutes  Walk  to  Fetters  Station,  Sonoma  County,  California 

Telephone  Sonoma  4F4 


MOUNTAIN   SPRINGS  WATER 

"Bottled    at    the   Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    Clara    Site*!  —  Garfield    B44 


O'Farrell    and 

Lark  in    pi.. 


BLANCO'S 


Phono 
Crayilone    8100 


Weekday*.     Luncheon     $   ,75 

{11  JO    to    2   p.  m.) 
Dinner,  Week    D«r.   and  Sunday. 1.50 


No   Viiilor  Should  Lear©  th«   City  With- 
out   Dining    in    the    Fm.it    Cafe 
in    America 


Our   Main   Dining   Room    is   open    again   on  Sundays. 


Dr.  B.  Franklin  Pearce 

PYORRHEA  SPECIALIST 

Hours:  9-12,  1-5 

980-82  Flood  Buildinc,  Powell  and  Market  Sts.,  San   Francisco 

Phone  Garfield  5394 


NOAH'S 
ARK 


Featuring     Southern     Cooking 
Open  From 
11:30    a.    m.    to   2:00    p.    m, 
530    p.    m.    to    3:30    p.    m 
Sundays     and      Holidays 
4:30    to    8:30    p.    m.    only 

CLOSED    EVERY    MONDAY 


ifyftOr- 


It  Mai  Uoi'U 


US  Third  Avenue,  SAN   MATEO 

Half    Block    from    HtKhvraT 

■  ■■••■             iii"**1             i 

Uncle  Tom's  Cabin 

Restaurant 

open  joo  a.  m  to  m»  P.  M. 

omsobfassed  cuisnra 

Casj.  Leo>haedt 

Fnrmmtf  «f  C«ld.n  Gat.  Par*  CffjhM 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 
-771  to  777  Valencia  Street.  Bet.  18th  and   19th  9ts., 
San  Francisco.    Phone  Market  64 


Chapel 


AUBURN 


Established  1000 


8-88  Roadster 

Auburn  "finish  and  performance"  are  characteristic  of  high-priced  motor  cars,  though 
Auburn  prices  are  moderate. 


1930  Van  Ness  Ave. 


L.  H.  KNITTEL 

Sax  Francisco  Phone  Graystone  S3S0 


5^/LTONEWYORK 

See   MEXICO,   CENTRAL   AMERICA,   PANAMA   CANAL   and 
GAY  HAVANA,  en  route 


1 


Panama  Mail  Liners  Are  Specially  Built  for  Sei 


Sister  Ships: 
SS   VENEZUELA 
SS  COLOMBIA 
SS   ECUADOR 


I  in  the  Tropic 


The  c 
meals  or 
as  little 
Mail  Jin 
sailing. 

Murrh      I! 

VENEZU 


548  S.  SPRING  STREET 

LOS  ANGELES 


2  PINE  STREET 

SAN   FRANCISCO 


10   HANOVER   SQUARE 

NEW  YORK 


TWENTY-EIGHT  days  of  pure  delight    aboard    a  palatial    Panama   Mail  liner  with 
leven   never-to-be-forgotten    visits   ashore    at    picturesque  and    historic    ports — Man- 
zanillo,    Mexico;    San    Jose    de    Guatemala;     La    Libcrlad,    Salvador;    Corinto, 
Nicaragua.    Two   days    in   the   Canal   Zone;   see  the  great  Panama    Canal;    visit   Balboa, 
Cristobal  and  historic  old  Panama. 

Every  cabin  on  a  Panama  Mail  liner  is  an  outside  one;  each  has  an  electric  fan, 
and  there  js  a  comfortable  lower  bed  for  every  passenger.  There  is  an  orchestra  for 
dancing;  deck  games  and  sports  and  salt  water  swimming  tank.  The  Panama  Mail  is 
world-famous    for  its  food  and  service. 


Costs  Less  Than  $9  a  Day 

ost  is  less  than  $9  a  day  for  minimum  first-class  passage,  including  bed  and 
,  steamer.  Co  East  by  Panama  Mail  and  return  by  rail  (or  vice  versa)  for 
as  $350.  (This  price  doe*  not  include  berth  and  meals  on  trains.)  Panama 
ers  leave  San  Francisco  and  New  York  approximately  every  21  days  Next 
from     San     Francisco:      SS     COLOMBIA,     February     19 ;     SS     VENEZUELA 

From     Los     Angeles     two    du>s     later.      WeBlward     fl New     York:      SS 

ELA.   February  5;  SS  ECUADOR,   February  26. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
or   ticket  agent  or'  tor  it  e  to 

PANAMA  MAIL  S.  S.  CO. 


"A  Six-pointer" 


"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 

Point  1 — It  blends  perfectly. 

Point  2 — Sparkles  like  champagne. 

Point  3 — Handsome  package — it  graces  any  table. 

Point  4 — A  joy  in  the  sick  room. 

!    Point  S — Children,  as  well  as  adults,  enjoy  it. 

J    Point  6 — A  delight  to  every  sense — taste,   sight  and 
J  bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

(    Phone  Market  117  San  Francisco,  Calif. 


L 


iv^vlaia^  jriw^vjivrviYio,  rv^n.  hdai    wejdiv,  in   iniC3  loauc 


$5.00  PER  YEAR 
SAN  FRANCISCO 


CENTS 


Saturday,  February  19,  1927  LOS  ANGELES 

?  a  r  v  y 


Seeing  the  'world  from  the  top  of  San 
Franeisco — the  Mark  Hopkins  Hotel. 


Mrs.  A .  O.  Stewart  and  Miss  Elizabeth  Stewart,  wife  and 
daughter  of  the  President  of  the  Golden  Gate  Ferry  Co. 

Hfiss  Stewart  officiated  at  the  christening  oj  the  new  jerry, 
"Golden  Bear"  which  will  ply  between  San  Francisco 
and  Berkeley,  beginning  next  June. 

Through  the  institution  of  this  new  jerry  line,  one  oj 
San  Francisco's  greatest  needs  jor  an  out-let,  will  have 
been  competently  and  speedily  supplied. 


Established  July  20,  1856 


$*N  WNciscq 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1S56,  by  Frederick  Marriott.  Publ'shed  by  Frederick  Marriott,  Jr..  from  1884  to  1925. 
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Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  FEBRUARY  19,  1927 


No.  8 


3  Bad  Men 


By  E  lean  ore  F.  Ross 


ACTING  on  the  deduction  that  when  Uncle  Sam  desig- 
nated a  man  to  represent  his  vast  country  as  the 
"Official  Artist  of  the  United  States  Navy"  on  its  cruise 
in  1925  to  the  Antipodes,  the  man  he  chose  must  be,  as 
a  matter  of  course,  brilliantly  competent  to  fill  such  a 
position,  I  sought  Charles  Henry  Grant  on  the  subject  of 
art,  a  subject  which  has  brought  the  conservatives  and 
radicals  of  San  Francisco's  art  colony  to  loggerheads. 

"There  is  really  no  'new  art',"  said  Mr.  Grant;  "art 
belongs  to  no  particular  time,  place  or  people.  This  post- 
impressionistic  movement  is  simply  history  repeating 
itself.  Early  in  the  19th  century  the  pre-Raphaelites 
existed ;  at  the  same  time  in  France,  the  Barbizon  school 
was  instituted,  of  which  Corot  might  be  taken  as  a  good 
example;  later,  Claude  Monet  founded  the  impressionistic 
school,  then  came  post-impression,  cubism,  futurism;  all 
a  revolt  against  classicism.  But  revolution  is  not  always 
evolution. 

"It  was  in  1912  that  Roger  Fry  of  the  London  Nation, 
wrote  enthusiastically  of  an  exhibit  then  taking  place  in 
London,  which  consisted  of  the  paintings  of  the  three 
Apostles  of  the  post  -  impressionistic  school  —  Cezanne, 
Van  Gogh  and  Gauguin.  At  that  time.  Fry  mentioned 
Sargent  as  one  of  the  sponsors  of  this  exhibit,  but  Sar- 
gent repudiated  this  assertion  indignantly,  saying:  'The 
truth  of  the  matter  is,  I  can  find  no  art  in  this  exhibit 
except  in  the  work  of  Gauguin,  which  is  admirable  in 
color,  and  in  color  only.' 

"It  is  a  significant  fact  that  Cezanne's  reputation  was 
originally  created  by  Emil  Zola,  who  wrote  him  up  as  a 
hero  in  one  of  his  volumes;  publicity  agents, as  we  would 
call  them  in  these  days,  made  much  of  this  fact,  in 
marketing  Cezanne's  pictures,  and  I  do  not  think  I  am 
wrong  in  saying  that  Cezanne's  success  was  due  to  the 
popularity  of  the  French  author,  instead  of  his  own 
artistic  efforts. 

"His  work  is  unfinished,  sketchy,  flat.  Japanesque.  The 
modernists  have  emphasized  Cezanne's  faults  (which  he 
knew,  himself,  to  be  faults)  into  virtues.  Cezanne  (mark 
this!)  was  horn  in  Aix.  France,  in  L838. 

"Van  Gogh,  who  said  of  his  own  paintings:  'If  my 
Bgures  look  ridiculous  to  me.  what  must  they  look  to 
other  people?'  committed  suicide  in  an  insane  asylum. 

"Gauguin,  whose  mother  was  a  Peruvian  Creole,  was 
a  gnat  admirer  of  Cezanne's,  but  the  latter  remarked: 
'Gauguin  does  not  understand  me:  lie  is  not  an  artist: 
he  is  merely  a  reproducer  of  Chinese  images.' 


"Gauguin  eventually  made  the  South  Sea  Islands  his 
home,  where,  we  must  admit,  he  was  appreciated  by  the 
aborigines,  who  responded  quickly  to  his  flamboyant 
colors. 

"The  savage  is  attracted  by  glaring  colors;  give  him 
a  blanket  in  greys,  and  he  refuses  it.  The  ability  to  put 
pleasing  patches  of  color  together,  is  not  art,  but  science, 
and  it  can  be  learned  from  any  elementary  book  on  color. 
Painting  is  primarily  an  objective  art,  but  ugly  shapes 
in  crude  colors  cannot  produce  beautiful  thoughts. 

in  ex- 
rn  out 
limits, 
every- 
finest 
art  is 
super- 
in  this 


"An  artist  should  not  be  hindered  in  any  way 
pressing  himself;  otherwise  he  is  not  likely  to  tu 
the  best  that  is  in  him ;  but  self-expression  has  its 
If  a  child  wishes  to  express  himself  by  sweeping 
thing  from  a  table  and  demolishing  his  mother's 
china,  we  know  what  happens  to  that  child.  If 
merely  'self-expression,'  then  all  art  schools  are 
fluous,  for  any  child  without  training  can  qualify 
'new  art'  which  is  no  art  at  all! 

"A  modern  critic  remarks  of  this  new  art:  'I  object 
to  going  down  into  a  cellar  at  midnight,  with  an  unlighted 
candle,  looking  for  a  black  cat  which  is  not  there.' 

"These  modernists  have  nothing  to  say,  and  their  freak 
manner  of  expression  is  just  a  smoke  screen  to  hide  that 
fact. 

"A  favorite  sentiment  of  the  modernists  is  Emerson's: 
'To  be  great  is  to  be  misunderstood.'  There  are  several 
hundred  thousand  people  confined  in  insane  asylums  who 
could  complain  of  being  'misunderstood.' 

"Art  is  a  patient  lady,"  Mr.  Grant  went  on.  "She  has 
been  interrupted  in  her  progress  by  these  so-called  Revo- 
lutionists all  the  way  down  the  path  of  artistic  history. 
They  have  denounced  her  and  accused  her  of  never  hav- 
ing  produced  in  all  the  time  she  has  been  in  existence, 
any  real  art.  In  fact,  they  say  she  is  an  impostor.  She 
stops,  listens  patiently  to  the  ravings  of  this  horde  of 
fanatics,  extracts  the  good  (if  any)  rejects  the  bad, 
brushes  these  impediments  to  her  progress  aside,  and 
mi   her  way.  always  forward. 

"The  present  debauchers  of  art  do  not  seem  to  realize 
that  this  so-called  modern  painting  is  a  half  century  or 
more  old:  recent  reports  in  the  newspapers  show  that  all 
freak  work  was  conspicuous  by  its  absence  in  the  latest 
exhibit  at  the  Independent  Salon.  This  Salon  was  the 
last  stand  of  the  post-impressionists,  the  cubists,  the 
futurists:  freak  painting,  then,  we  must  conclude  in 
Paris,  the  nucleus  of  the  art  world,  is  passe." 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  19,  1927 


The  return  of  February  22nd  focuses 

George  Washington  the  attention  of  each  American  upon 
George  was,      s         ^  ^  ^^  ^  gtately  dlgmty  0f 

the  great  founder  of  this  nation.  As  the  years  go  by, 
that  figure  becomes  more  imposing  and  the  grandeur 
which  distinguished  George  Washington  becomes  better 
understood.  ., 

This  year  it  is  particularly  apropos  that  we  should 
consider  the  personality  of  our  great  leader  for  two  dis- 
tinct attempts  have  been  made  to  explain  our  first  Presi- 
dent by  biographical  criticism,  that  would  appear  to 
diminish  the  distinction  with  which  all  Americans,  in- 
dependent of  opinions  or  faiths,  have  agreed  to  invest 
him  It  must  not  be  assumed  that  there  is  any  objection 
on  our  part  to  searching  and  accurate  biographical  ma- 
terial On  the  contrary,  we  prefer  such  a  method  very 
much  to  the  plaster  saint  and  mythical  hero  type  of  his- 
torical writing.  So  that  these  historical  adventures  are 
not  objects  of  our  animadversion. 

They  have  shown  that  Washington  had  some  of  the 
weaknesses  and  a  few  of  the  foibles  of  the  rest  of  us; 
that  in  fact  he  was  a  man,  not  a  demi-god.  He  was  fond 
of  business,  had  amiable  little  weaknesses,  like  a  passion 
for  counting ;  was  susceptible  to  kindly  attention,  liked  a 
little  flattery  and  so  on.  It  has  also  been  fairly  well 
shown  that  he  was  not  a  prodiguously  great  general,  from 
the  standpoint  of  military  criticism.  Neither  was  he  a 
great  and  farseeing  statesman,  as  statesmen  are  ap- 
praised in  terms  of  history. 

But  he  was  more  than  all  this,  he  was  a  great  man  in 
every  sense  of  that  tremendous  term.  He  was  brave, 
tenacious,  firm,  just  and  had  the  faith  that  moves  moun- 
tains. He  was  born  a  leader  and  always  ready  to  accept 
leadership.    He  was  a  true  Father  of  his  Country. 


there  are  no  broken  bones  and  none  can  well  complain.  I 
On  the  other  hand,  there  should  be  a  way  for  society  to 
meet  those  crimes  which  occasionally  arise  in  industrial  I 
disputes,  and  less  often  in  political  conflict.  The  proposed  ' 
amendment  seems  to  go  to  the  real  matter  in  issue  and] 
to  offer  a  decent  solution. 


Of  all  the  opponents  of  the  Prohibi- 1 
Prohibition  Must  Go  tion  Amendment  and  of  the  Vols- ' 
tead  Act  there  is  none  more  able 
and,  surely,  none  more  conscientious  and  determined  than 
Dr.  Nicholas  Murray  Butler  of  Columbia  University, 
whose  attacks  upon  the  administration  of  the  Volstead 
Act  have  brought  upon  him  the  enmity  and  abuse  of  all 
the  hot  gospellers  of  prohibition. 

There  is  one  good  out  of  all  controversy ;  Senator  Borah 
and  Dr.  Butler  have  agreed  together  to  present,  each  of 
them,  the  prohibition  issue  to  the  electors  of  the  country. 
Borah,  of  course,  will  take  the  side  in  favor  of  the  present 
law. 

In  reply  to  questions  as  to  his  definite  attitude  on  the 
matter,  Dr.  Butler  says:  "I  am  in  favor  specifically  and 
definitely,  of  the  repeal  of  both  the  Eighteenth  Amend- 
ment and  of  the  Volstead  Act.  It  would  make  me  very  j 
glad  to  have  the  Republican  party  take  that  position." 
And  he  further  goes  on:  "I  should  not  oppose  the  Repub- 
lican  Party  pledging  itself  specifically  to  the  upholding  of 
the  Eighteenth  Amendment  as  long  as  that  Amendment  | 
remains  a  part  of  the  Constitution,  provided  that  the 
declaration  be  so  drawn  as  to  make  it  plain  that  this 
enforcement  of  the  Eighteenth  Amendment  is  always  and 
everywhere  to  be  accompanied  by  the  enforcement  of  the 
other  provisions  of  the  Constitution,  including  particu- 
larly those  contained  in  the  first  ten  amendments  which 
constitute  the  bill  of  rights." 

This  latter  expression  is  very  astute,  for  the  Amend- 
ment itself  is  in  contradiction  of  those  constitutional 
provisions  which  secure  the  personal  liberty  of  the  indi- 
vidual. Dr.  Butler  is  a  clever  advocate,  for  it  is  obviously 
impossible  to  enforce  the  Eighteenth  Amendment,  which 
admittedly  invades  personal  rights,  and  at  the  same  time 
to  enforce  those  constitutional  provisions  whose  purpose 
is  to  secure  personal  rights.  It  will  be  interesting,  after 
this,  to  listen  to  Senator  Borah. 


The  Criminal  Syndicalist 
Syndicalist  Law  Amendment     Law  is  being  attacked  in 

the  present  Legislature  by 
a  measure  looking  to  its  amendment  in  a  very  important 
particular,  which  goes,  indeed,  to  the  root  objections  to 
the  Act.  We  have  called  attention  already  to  the  report 
of  Dr.  Kirchwey,  in  which  he  comments  with  all  his  legal 
knowledge  and  authority,  adversely  to  the  operation  of 
this  Law.  There  is  no  doubt  at  all  that  the  Law  has 
worked  much  hardship  and  has  done  the  State  no  good 
in  the  estimation  of  the  world. 

The  primary  fault  of  the  Law  as  it  stands  at  present 
is  a  foolish  endeavor  on  the  part  of  the  legislators  to 
make  matters  of  opinion  punishable  as  crimes.  The  Law 
starts  with  the  definition  that  Criminal  Syndicalism  is  "a 
precept  or  doctrine."  In  spite  of  any  court  decision  we 
maintain  that  the  United  States  Constitution  is  against 
punishing  the  mere  holder  of  a  doctrine  or  precept,  what- 
ever that  doctrine  or  precept  may  be.  Law  exists  for  the 
punishment  of  acts.  Acts  of  violence,  in  industrial  or 
political  disputes  should  be  punished.  Acts  of  violence, 
constituting  breaches  of  the  peace  are  punishable  under 
the  ordinary  penal  law. 

The  bill  for  the  amendment  of  the  Criminal  Syndicalist 
Law  introduced  by  Senator  Fellom  proposes  to  define 
Criminal  Syndicalism  as  an  unlawful  act  of  violence,  em- 
ployed in  industrial  or  political  disputes.  This  would 
seem  to  be  a  satisfactory  change.  If  there  is  no  violence, 


There  is  a  new  body  of  law 
New  Criminal  Procedure     proposed  for  the  State  to  deal 

with  the  speeding  up  of  crimi- 
nal trials  and  to  attempt  to  stem  the  tide  of  growing 
crime. 

There  is  no  doubt  that  the  crime  situation  requires  at- 
tention. There  is  too  much  crime  and  too  much  time  is 
spent  with  the  handling  of  criminals.  There  is  a  place 
where  the  frontiers  of  sympathy  and  folly  are  close 
together  and  it  is  easy  to  stray  into  foolishland  from 
kindlyland.  This  is  too  often  done  and  the  criminal  is 
coddled  and  careless  modes  of  handling  interfere  with 
the  proper  administration  of  justice.  Such  has  been  the 
case  many  times  and  no  doubt  will  be  again.  Then  the 
criminal  waxes  fat  and  the  state  treasury  becomes  de- 
pleted. 

After  an  experience  of  this  sort,  there  is  a  natural  but 
very  illogical  swing  of  the  pendulum  to  the  other  extreme 
and  an  era  of  criminal  hunting  supervenes,  in  which  the 
accused  is  treated  as  game  to  be  brought  down  rather 
than  as  a  human  being  with  certain  civil  rights.  Even 
lawyers  are  in  the  habit  of  forgetting  that  because  a 
man  is  on  trial  it  does  not  follow  that  he  is  a  felon.  They 
want  to  get  after  felons  and,  to  do  so,  seem  to  try  to 
prevent  the  innocent  establishing  his  innocence,  or  at 
least  to  make  it  as  easy  as  possible  for  the  prosecution 
to  show  him  guilty.    We  are  not  convinced  of  the  super- 


February  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


natural  sagacity  of  the  prosecution.  We  do  not  bank 
our  faith  on  the  illimitable  knowledge  of  district  attor- 
neys. For  that  reason,  we  do  think  that  a  change  in  the 
law,  which  would  make  it  count  against  a  man  that  he 
did  not  take  the  stand,  is  a  backward  and  not  a  forward 
step.  We  are  also  of  the  opinion  that  waiving  of  jury 
trial  is  not  a  good  thing  in  criminal  cases.  All  that  tends 
to  shorten  the  time  of  cases,  we  agree  with. 


From  Brighter  Pens  than  Ours 


A  week  or  two  ago  the  Cantonese 
Canton  Crumbles  government  had  the  opportunity  to 
make  a  new  treaty  with  Great  Britain 
which  would  have  recognized  the  influence  of  the  South- 
ern part  of  China  and  might  have  contributed  to  the 
success  of  the  nationalist  movement  of  which  Canton  has 
so  far  been  the  most  distinguished  champion.  Now, 
however,  if  we  can  judge  by  reports,  affairs  are  not  so 
promising. 

The  Cantonese,  carried  away  by  success,  did  not  agree 
to  the  terms  which  the  British  were  ready  to  accept  and 
there  has  been  a  delay  in  the  signing  of  papers,  all  of 
which  has  not  aided  the  Cantonese.  For  in  the  meantime, 
the  British  had  the  idea  that  it  was  necessary  to  protect 
their  people  and  the  troops  began  to  move.  This  brought 
a  protest  from  Canton  that  the  Chinese  would  not  sign 
any  treaty  while  British  troops  were  on  Chinese  soil. 
There  they  overlooked  their  hand  and  made  a  mistake 
which  the  wily  British  statesmen  have  been  too  cunning 
not  to  take  advantage  of. 

The  matter  was  raised  in  the  House  of  Commons,  the 
Labor  Party,  which  is  now  the  minority  party,  attacking 
the  government  for  the  transportation  of  troops  to 
Chinese  soil.  The  answer  of  the  government  was  com- 
plete. The  troops  were  not  being  transported  to  Chinese 
soil.  On  the  contrary,  they  Were  going  to  Hong  Kong, 
which  is  British  territory,  and,  if  it  should  prove  that  the 
Chinese  could  not  give  British  subjects  protection,  then 
the  troops  would  go  to  Shanghai  for  the  purpose  of  pro- 
tecting British  lives.  The  reply  was  unanswerable.  For 
none  can  gainsay  the  fact  that  a  country  must  defend 
the  lives  of  its  own  nationals. 

In  the  meantime,  the  armies  are  rolling  down  from  the 
North  and  the  Cantonese,  a  thousand  miles  from  their 
base,  are  facing  a  critical  condition  of  affairs.  China  may 
be  a  nation  some  day,  but  evidently  not  just  yet. 


The  motorists  of  California  contributed 
Motorists  Pay  no  less  than  $6,913,700  to  the  mainte- 
nance and  repair  of  the  State  highways, 
according  to  the  statement  of  Frank  C.  Snook,  chief  of 
the  division  of  motor  vehicles,  in  automobile  license  fees 
during  1926.  This  is  a  tremendous  contribution  to  be 
made  by  one  class  of  citizens. 

Of  the  sum  so  contributed.  §3,721, 114  was  paid  directly 
to  the  State  Highway  Commission  for  use  on  the  State 
highways.  The  counties  received  a  like  sum  from  which 
was  deducted  the  sum  of  $529,129  to  pay  the  salaries  and 
expenses  of  traffic  officers.  The  balance  of  the  sum,  minus 
the  deductions,  was  apportioned  to  the  counties  in  pro- 
portion to  the  number  of  automobile  registrations,  for 
road  work. 

It  thus  appears  that  the  automobile  is  becoming  a  very 
distinctive  wealth  asset  which  so  far  at  least  has  not 
shown  any  sign  of  diminishing  in  spite  of  all  the  pro- 
phecies about  "saturation."  California  is,  perhaps,  the 
most  distinctly  automobilist  of  any  country  in  the  world 
or  state  in  the  Union.  That  fact  proceeds  from  the  un- 
paralleled wealth  of  this  community.  This  is  very  clear 
from  the  enrolment  of  vehicles  which  shows  a  gain  of  11 
per  cent  in  one  year.    The  net  gain  in  number  is  164.545. 

This  increase  was  universal  throughout  the  State,  all 
counties  showing  a  substantial  gain.   Los  Angeles  County 


Mexico  is  justified  in  holding  its  own,  but  not  in  hold- 
ing ours — Philadelphia  Record. 

*  *     * 

Women's  clothes  were  never  funnier — if  brevity  is  the 

soul  of  wit. — Arkansas  Gazette. 

*  *     * 

Europe  always  wants  something — if  it  isn't  doughboys, 

it's  dough. — Wall  Street  Journal. 

*  *     * 

There  are  none  so  blind  as  those  who  won't  see  that  the 

label  is  a  counterfeit. — El  Paso  Times. 

*  *     * 

The  trouble  is  that  there  are  so  many  laws  and  such  a 
limited  supply  of  respect. — Florence  (Ala.)  Herald. 

*  *     * 

There  doesn't  seem  to  be  much  trouble  meeting  ex- 
penses —  one    meets    them    everywhere.  —  Wall    Street 

Journal. 

*  *     * 

If  the  Marines  can  protect  American  property  in  Nica- 
ragua, why  not  try  them  in  Chicago  ?  —  Stanford  Ad- 
vocate. 

*  *     * 

Thank  goodness,  we  didn't  recognize  the  Soviet  Gov- 
ernment and  have  to  back  it  up  with  Marines. — San  Jose 

News. 

*  *     * 

Much  of  the  liquor  that  is  being  sold  in  New  York 
these  days  is  guaranteed  to  last  the  drinker  a  lifetime. 
—El  Paso  Times. 

*  *     * 

A  republic  is  a  land  governed  by  any  minority  that  hap- 
pens to  know  just  what  it  wants. — West  Palm  Beach  Post. 

*  *     * 

A  college  education  seldom  hurts  a  man  if  he's  willing 
to  learn  a  little  something  after  he  graduates. — El  Paso 

Times. 

*  *     * 

Speaking  of  heredity,  if  you  successfully  hold  your  nose 
to  the  grindstone,  your  children's  may  turn  up.— Pub- 
lishers Syndicate. 

»     *     * 

The  French  have  at  last  adopted  our  word  "home." 
Probably  they  argue  that  we  don't  need  it  any  longer. — 
New  York  Evening  Post. 

*  *     * 

The  proof  of  will-power  is  continued  possession  of  your 
tonsils. — New  Haven  Register. 

*  *     * 

"Drink  to  me  only  with  thine  eyes."  After  drinking, 
you  may  not  have  any  eyes. — Macon  News. 

*  *     » 

The  great  Powers  apparently  have  decided  to  treat 
China  more  liberally,  even  if  they  have  to  use  force  to  do 

so. — San  Diego  Union. 

*  *     * 

"Why  do  women  hold  their  chins  when  thinking?" 
reads  a  heading.  Probably  to  stop  themselves  from  inter- 
rupting.— Wall  Street  Journal. 

*  *     * 

The  hardest  knock  yet  on  Senate  oratory  is  the  news 
that  after  listening  two  hours  Colonel  Smith  developed 
an  infection  of  the  ear. — Chicago  Daily  News. 

»     *     * 

As  we  get  Senor  Diaz,  Mexico  is  putting  the  "nick"  in 
Nicaragua. — Washington  Star.  And  Dr.  Sacasa  is  chew- 
ing the  "rag."— Colorado  Springs  Observer. 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  19,  1927 


pLMSURlSW^ND 


OBEY    NO   WAND  BUI  PLEASURES 

lorn  Hoore- 


On  Top  of  the  World 

LEGENDARY  pitfalls  of  the  stage 
are  no  more  dangerous  than  danc- 
ing a  modern  version  of  an  Indian 
war  dance  on  top  of  the  Hotel  Mark 
Hopkins,  highest  point  in  San  Fran- 
cisco. 

If  you  doubt  this  statement,  ask 
Helen  Pachaud,  star  of  the  brilliant 
Wright  dancers,  who  a  few  morn- 
ings ago  held  a  "workout"  on  the  roof 
of  the  Mark  Hopkins. 

With  the  San  Franciscan  hills  and 
the  city  far  below  to  inspire  them — 
the  Mark  Hopkins  orchestra  to  "pep" 
things  up — and  California's  blue  sky 
bowl,  shot  with  western  sunshine  for 
background,  even  the  Black  Bottom 
which  the  girls  "simply  couldn't  help" 
indulging  in,  seemed  aesthetic. 

And  such  a  little  trifle  as  clamber- 
ing, kicking  and  posing  about  the 
outside  edge  of  the  Mark  Hopkins 
roof  —  nineteen  stories  above  the 
crest  of  Nob  Hill.  Nothing!  Posi- 
tively. 

There  were  photographers  there, 
of  course.  So  Miss  Pachaud  honored 
her  Indian  great-grandmother  by  ap- 
pearing in  a  wampum-headed,  be- 
feathered  costume  inspired  by  her 
red-skinned  forbears.  Then  perched 
on  the  edge  of  the  roof  after  looking 
over  the  city,  she  agreed  that  the 
"old  home  town"  sure  has  changed 
since  the  days  of  long  ago. 


Grand  Opera 

Our  own  Alice  Gentle,  whom  San 
Francisco  claims  by  right  of  admira- 
tion and  possession,  captivated  the 
audiences  this  past  week,  especially 
in  her  "Tosca"  and  "Carmen"  roles. 

"Alice  Gentle  is  a  thorough  actress ; 
she  lives  her  character  roles,  impart- 
ing the  artistry  distinctly  her  own, 
as  well  as  charming  and  holding  us 
with  her  liquid  tones,"  said  the  music 
critic  of  an  afternoon  paper  whom  I 
happened  to  be  fortunate  enough  to 
meet  just  after  the  first  performance 
of  the  San  Carlo  Opera  at  the  Curran 
Theater  the  opening  night. 

She  is  "Tosca"  and  she  is  "Carmen" 
not  only  singing  the  character  roles, 
but  making  one  convincingly  assured 
that  she  lives  the  parts  she  essays 
with  such  artistry  and  histrionic  skill 
as  well  as  satisfying  our  music-loving 
thirst  for  opera. 


By  Josephine  Young 

Alice  Gentle  has  been  given  an 
ovation  on  every  appearance  in  the 
Curran  Theater,  where  the  San  Carlo 
Opera  Company  is  now  making  its 
11th  annual  visit  to  San  Francisco. 

*  *     * 

Curran 

Eight  performances  will  be  given 
this  coming  week,  completing  the  six- 
teen announced  in  advance  notices 
from  the  Curran  Theater.  In  all  the 
repertoire  there  is  but  one  repetition. 

Tina  Paggi,  Italian  coloratura  so- 
prano, is  one  of  the  newcomers  whose 
voice  has  captivated  us. 

Loranzo  Conati,  baritone;  Andrea 
Mongello,  basso;  Gino  Lulli,  baritone 
— all  young  Italian  singing-actors  are 
on  their  first  American  tour. 

Another  young  singer  appearing  in 
the  present  engagement  is  Miss  Viola 
Graham,  daughter  of  Captain  S.  V. 
Graham,  chief  of  the  staff,  12th  Naval 
District,  San  Francisco,  who  will  this 
coming  week  sing  the  role  of  Nedda 
in  "I'  Pagliacci." 

*  *     * 

Wilkes 

"Castles  In  the  Air"!  Everybody 
is  talking  about  this  charming  oper- 
etta. At  every  performance  there 
are  curtain  calls  and  recalls,  for  the 
singers  deport  themselves  most  skil- 
fully and  walk  right  into  the  heart 
of  one. 

Probably  one  of  the  very  best  sing- 
ing and  dancing  choruses  the  stage 
has  ever  presented  here,  is  to  be 
found  in  "Castles  In  the  Air."  This 
chorus,  itself,  is  well  worth  the  price 
of  admission.  It  numbers  80,  so  the 
programs  tell  us  —  and  as  we  don't 
take  time  nor  care  to  count  them,  we 
rest  assured  that  twice  forty  is  the 
number — at  any  rate,  every  one  is  a 
singing  and  dancing  unit  contribut- 
ing to  the  perfect  ensemble. 

Entering  upon  its  fourth  successful 
week  we  dare  not  hope  for  a  much 
longer  engagement,  owing  to  other 
bookings  elsewhere  —  so  take  your 
happiness  along  with  you — and  see 
"Castles  In  the  Air,"  an  "overwhelm- 
ing musical  comedy"  at  the  Wilkes 

Theater. 

*     *     * 

President 

"The  Family  Upstairs,"  new  com- 
edy of  American  family  life,  which 
has  proved  a  success  wherever  it  has 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 


Alcazar,  O'Farrell,  nr.  Powell 

"If   I   Was    Rich."      Henry   Duffy   players. 

Columbia,  70  Eddy 

"The  Arabian."     Walker   Whiteside. 

Curran,  Geary,  nr.  Mason 

San  Carlo  Grand  Opera  Company.  Sunday, 
"Forza  del  Destino";  Monday,  "Boheme"; 
Tuesday,  "Cavalleria  Rusticana"  and  "Pag- 
liacci":  Wednesday,  "Lucia";  Thursday,  "Jew- 
els of  the  Madonna";  Friday,  "Madame  But* 
terfly" ;  Saturday  matinee,  "Lohengrin" ;  Sat- 
urday  evening,   "Aida." 

President,  McAllister,  nr.  Market 

"The   Family   Upstairs."     Henry  Duffy   players. 

Wilkes,  Geary  at  Mason 

"Castles    in    the   Air."     Musical    comedy. 

VAUDEVILLE 


Golden  Gate,  G.  G.  Ave.  and  Taylor 

"The   Blonde  Saint."     Lewis  Stone,  DoriB   Ken- 
yon.    Vaudeville. 


Orpheum,  O'Farrell,  nr.  Powell 

Cecil    Lean   and    Cleo   Mayfield    headlinging   bill 
of   vaudeville. 

Pantages  (New),  Market  at  Hyde 

Anniversary     Week.      Film     stars     in     person. 
"The   Winning   of   Barbara   Worth." 

Union   Square,   O'Farrell,  nr.  Powell 

"The    Masquerading    Bandit"    and    five    acts    of 
vaudeville. 

Wigwam,  Mission  and  22nd 

Vaudeville-Pictures. 

ON  THE  SCREEN 

DOWN   TOWN 

California,  Market  at  4th 

"Altars   of   Desire."    Mae   Murray  and   Conway 
Tearle.    Attilio  Laria  conducting  the  orchestra. 

Cameo,  Market,  opp.  5th 

"Men   of  Purpose."    Official  war  picture,  spon- 
sored  by   Veterans   of   Foreign    Wars. 

Capitol,  Ellis,  near  Market 

"Alaskan    Adventures."     Scenic    Adventure. 

Casino,  Ellis  at  Mason 

"Hot  Water."     Harold    Lloyd. 

"The  Girl   Who   Wouldn't   Work."   Lionel 

Barry  niorc. 


Granada,  Market  at  Jones 

"The  Third  Degree."  Screen  version  of  famous 
melodrama.  Dolores  Costello,  Louise  Dresser, 
Eddie   Pcahody  and   Granada  Sweethearts. 

St.  Francis,  Market,  bet.  5th  &  6th 

"The  Beloved  Rogue."  John  Barrymore,  Con- 
rad Veidt,  Marccline  Day,  Henry  Victor  and 
Lawson    Butt. 


February  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Varfield,  Market,  nr.  Taylor 

"The  Demi  Bride."    Norma  Shearer,  Lew  Cody. 
Carmel     Myers.      The     Honorable    Wu     in     His 
Feast  of  the   Lanterns.     Rube  Wolf. 
UP  TOWN 

Uhambra  (New),  Polk  and  Green 

"The  Clinging  Vine.*"  Leatrice  Joy.  Feb.  19-20. 
"Summer  Bachelors."  Feb.  21.  22.  23.  Madge 
Bellamy.  "Stranded  in  Paris."  Bebe  Daniels. 
O'Neill  Sisters'  Kiddies.   Friday  evening. 

loyal,  Polk,  nr.  California. 

Special  showing  of   pictures. 

ieen  staged,  will  be  presented  by 
lenry  Duffy  at  the  President  Theater 
.t  the  matinee  Sunday  afternoon, 
iaid  to  be  distinctly  one  of  the  better 
Jays  of  the  season,  it  comes  here 
leralded  as  a  highly  amusing  offer- 
ng. 

Helen  Keers,  remembered  for  her 
ine  work  in  a  similar  characteriza- 
ion  in  "The  Show-Off,"  has  been 
mgaged  for  the  role  of  the  mother. 
Kenneth  Daigneau  returns  to  San 
Francisco  after  a  long  absence  to  ap- 
>ear  as  the  young  and  ardent  suitor. 
_,eneta  Lane  is  the  daughter,  a  part 
n  which  she  made  a  hit  when  the 
)lay  was  produced  in  Washington. 
Dliver  Hyde  and  Elsie  Bassett  will  be 
ieen  as  two  other  children,  and  Earl 
liee  is  cast  for  the  father. 


Columbia 

Walker  Whiteside  comes  to  the 
Columbia  Theater  Monday  night  in 
lis  great  success,  "The  Arabian,"  by 
he  author  of  "The  Hindu." 

In  his  role  of  "Abdu  El  Rey"  the 
landit  king,  Mr.  Whiteside  has  cre- 
ited  a  vivid  personage  appealing  to 
he  imagination.  He  is  a  man  of 
louble  personality,  known  to  the 
Vrabs  as  their  ruler  and  in  London 
ind  Cairo,  he  is  reckoned  as  a  power- 
ul  financier. 

A  fine  drama  is  "The  Arabian,"  a 
laming  play  bringing  with  it  the 
nagic  of  North  African  desert  lands. 
jameo 

"Men  of  Purpose,"  the  historical 
licture  which,  today,  Saturday,  Feb- 
uary  19,  begins  a  two  weeks'  engage- 
nent  at  the  Cameo  Theater,  is  a  liv- 
ng  epic  of  human  strife,  with  every 
cene  registering  actual  action  on  the 
•attlefields  of  the  World  War. 

The  Veterans  of  Foreign  Wars  rep- 
esented  by  seven  Posts  of  the  County 
Council  of  San  Francisco,  have  rented 
he  Cameo  Theater  outright  during 
he  showing  of  this  marvelous  spec- 
acle.  Every  scene  was  photographed 
>y  cameramen  attached  to  the  photo- 
rraphic  sections  of  the  allied  nations 
ind  the  central  powers  whose  armies 
'ought  in  the  greatest  conflict  the 
vorld  has  ever  known. 

R.  Bruce  Chester,  chairman  of  the 

feneral  committee  of  the  Veterans  of 


Foreign  Wars,  spent  years  preparing 
the  films  for  the  authentic  picturiza- 
tion  which  reveals  history  in  a  pul- 
sating page  of  immortal  drama.  Com- 
mander S.  Ephron  is  chairman  of  the 
advisory  committee.  Proceeds  from 
"Men  of  Purpose"  are  to  be  used  for 
the  post  activities  of  the  Veterans  of 
Foreign  Wars. 

*  *     * 

Opening  Ceremonies 

Mayor  James  Rolph,  Jr.,  city  offi- 
cials and  military  dignitaries  will 
take  part  in  the  opening  ceremonies 
at  the  showing  of  "Men  of  Purpose," 
Saturday  night,  with  special  enter- 
taining features  for  the  stage  in 
keeping  with  the  tone  of  the  great 
picture. 

American  troops  fighting  in  the 
famous  Argonne  Forest,  at  Chateau 
Thierry,  their  arrival  in  France,  and 
the  sight  of  General  Pershing  with 
one  million  Americans  are  only  a  few 
of  the  thrills  in  the  picture.  Every 
nation  that  took  part  in  the  war  ap- 
pears on  the  screen.  The  Italians 
making  their  way  across  the  Alps, 
sometimes  waist-deep  in  the  snow — 
the  Canadians — in  fact  every  allied 
nation  has  some  place  in  "Men  of 
Purpose,"  which  will  have  its  Cali- 
fornia premiere  Saturday  night  at 
the  Cameo. 

The  only  scene  that  is  posed  is  the 
assassination  of  Archduke  Ferdinand, 
the  act  which  started  the  World  War. 
No  part  of  the  picture  has  ever  ap- 
peared before  on  the  screen. 

Educators,  and  those  who  will, 
probably  in  the  future,  learn  Ameri- 
can history  from  such  authentic  pic- 
tures, are  enthusiastically  sponsoring 
the  presentation  of  "Men  of  Purpose." 

*  *     * 

St.  Francis 

"The  Beloved  Rogue,"  the  mad  and 
in  turn  gentle  career  of  Francois  Vil- 
lon will  be  thrown  on  the  St.  Francis 
Theater  screen  Saturday. 

The  story  is  brought  to  the  screen 
by  an  actor  who  is  perhaps  best  fitted 
to  portray  the  famous  vagabond — 
John  Barrymore. 

Barrymore  is  supported  by  a  strong 
cast  including  Conrad  Veidt,  noted 
German  actor,  Marceline  Day,  Henry 
Victor,  Lawson  Butt  and  others. 

*  *     * 

Alcazar 

"If  I  Was  Rich."  merry  comedy, 
continues  to  draw  to  the  Alcazar 
Theater,  where  the  Henry  Duffy 
players  appear  to  advantage  in  this 
sparkling  drama. 

Phil  Tead  takes  the  part  of  a  young 
shipping  clerk.  Gay  Seabrook  of  the 
ingenue  tvpe  plays  opposite.  Louis 
Jon.  Bartels  of  "The  Show  Off"  fame 
is  here  in  this  play  with  his  match- 
less laugh.  Howard  Hull  Gibson  is  a 
principal  every  one  seems  to  like. 


Warfield 

"The  Demi  Bride,"  the  new  Metro- 
Goldwyn  -  Mayer  comedy  starring 
Norma  Shearer,  comes  to  the  War- 
field  screen  Saturday,  with  Lew  Cody 
and  Carmel  Meyers  also  featured. 
"The  Demi  Bride"  is  the  story  of  a 
young,  unsophisticated  schoolgirl  of 
France,  played  by  Miss  Shearer ;  Car- 
mel Meyers  has  abandoned  her  role 
of  siren  to  be  a  straight  out-and-out 
flirtatious  wife ;  Lew  Cody  is  the  man ; 
Dorothy  Sebastian,  Lionel  Belmore, 
Tenen  Holtaz,  Kate  Morgan  and  Nora 
Cecil  complete  the  cast. 

Fanchon  and  Marco  present  on  the 
stage  a  colorful  Chinese  Fantasy  fea- 
turing the  Honorable  Mr.  Wu  and  His 
Feast  of  Lanterns.  The  Honorable 
Mr.  Wu  was  educated  in  San  Fran- 
cisco, and  brings  with  him  a  company 
of  Chinese  players,  who  sing  and 
dance.  There  is  also  a  Chinese  or- 
chestra which  plays  jazz  as  it  was 
played  in  China  thousands  of  years 
ago.  An  excellent  musical  program 
will  be  given  by  the  greater  band 
under  the  direction  of  Rube  Wolf. 


Golden  Gate 

Roy  Cummings,  one  of  the  original 
vaudeville  laugh  provokers,  is  booked 
as  an  attraction  on  next  week's  pro- 
gram at  the  Golden  Gate  Theater. 
With  the  assistance  of  Irene  Shaw, 
he  will  offer  a  love  -  making  scene : 
"One  Afternoon." 

A  second  big  feature  on  the  week's 
bill  is  a  picture,  "The  Blonde  Saint." 
It  is  a  story  of  a  novelist  who  had  a 
belief  that  he  understood  women. 
His  adventures  with  a  pretty  girl  sup- 
ply the  theme.  Lewis  Stone  and 
Doris  Kenyon  are  the  stars.  Among 
other  features,  Tabor  and  Greene  are 
colored  singers  and  comedians.  Ade- 
laide Hermann,  "Queen  of  Magic," 
widow  of  the  famous  magician,  Her- 
will  present  illusions.  She  is  the 
mann  the  Great. 

Claude  Sweeten's  Golden  Gate  or- 
chestra supplies  excellent  musical 
numbers  in  orchestrations  and  screen 
interpretations. 

*     *     * 

Orpheum 

Cecil  Loan  and  Cleo  Mayfield. 
Broadway  musical  comedy  stars, 
headline  the  new  bill  at  the  Orpheum, 
this  week,  beginning  Saturday. 

Other  acts  on  the  bill  include  Miss 
Juliet,  presenting  "A  One  Girl  Re- 
vue" in  which  she  is  assisted  by  Har- 
old Solmon  at  the  piano;  Joe  Xie- 
meyer  and  Una  Fleming,  musical 
comedy  favorites,  in  a  pot-pourri  of 
dances:  Tad  Tieman  and  his  tune- 
smiths,  with  Pinkie  Toes,  eccentric 
comedian    and    dancer,    assisted    by 

(Continued  on  Page  14) 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  19,  1927 


Bv  Antoinette  Arnold 


Masquerades — Great 
Society  Favorites 

"Why  does  everybody  like  to  wear  a  mask?" 

Who  knows,  except  that  everybody  does.  Perhaps,  it 
is  because,  in  the  secret  heart  of  most  of  us,  is  a  longing 
to  be  just  something  else,  or  somebody  else,  rather  than 
what  one  is ! 

At  any  rate,  masquerade  parties  are  always  a  success. 
Invariably  so.  Whether  it  be  a  Mardi  Gras,  with  its 
elaborate  accessories,  given  for  the  benefit  of  Charity ; 
or,  whether  it  be  "just  a  party." 

One  reason,  no  doubt,  is  that  a  masquerade  gives  one 
the  chance  to  express  his  originality.  Maybe  the  costume, 
itself,  is  not  so  grand,  but,  it  provides  expression  of  out- 
of-the-ordinary,  and  the  more  artistically  it  is  carried 
out  in  its  entirety — the  greater  its  attractiveness. 

*  *     * 

The  Mardi  Gras 

Preparations  for  the  1927  Mardi  Gras  indicate  that 
this  year's  Society  event  will  transcend  all  preceding 
ventures. 

To  begin  with — the  Mardi  Gras  pageant  is  to  be  elab- 
orately staged  with  gorgeous  tableaux  supervised  by 
experts.  Fairyland,  and  the  lovely  legends  of  our  child- 
hood, will  be  the  motif  of  a  magnificent  Mardi  Gras,  given 
for  the  benefit  of  the  Children's  Hospital,  on  the  evening 
of  Tuesday,  March  1,  at  the  Fairmont  Hotel. 

The  entire  floor  of  the  famous  hostelry  on  Nob  Hill 
has  been  reserved  as  a  fitting  setting  for  the  elaborate 
event,  with  special  attractipns  in  the  terrace  room,  the 
laurel  court,  the  gold  ballroom  and  the  Venetian  dining 
rooms. 

The  decorations  will  transform  the  spaces  reserved  into 

Fairyland — personified. 

*  *     * 

Aladdin — A  Lady 

Aladdin,  of  the  famous  fairy  tale,  will  be  a  lady. 

Mrs.  Templeton  Crocker  has  been  chosen  as  the  wielder 
of  the  wonderful  lamp.  What  Mrs.  Crocker  intends  to 
do,  in  her  most  original  way — will  supply  some  of  the 
evening's  mysticism.  It  will  be  beautiful  illusions — of 
that  we  are  assured! 

We  anticipate  a  ravishing  costume,  for  Mrs.  Templeton 
Crocker's  Mardi  Gras  costumes  have  been  strikingly 
handsome  in  the  past,  and  this  year,  she  means  to  out- 
shine them  all,  so  we  have  been  told. 

Fairy  Princess  *     *     * 

Who's  to  be  the  fairy  princess? 

Well,  Mrs.  Kenneth  Monteagle,  who  made  such  a  de- 
cided hit  at  the  Junior  League  show,  is  to  be  a  princess 
in  some  part  of  the  fairy  story. 

Mrs.  Herald  Herrman,  also  a  prominent  and  beautiful 
Junior  Leaguer,  has  been  chosen  for  the  role  of  Snow 
White.  She  will  be  surrounded  by  seven  dwarfs,  and 
they  are  to  be  juvenile  dancers  from  the  Kosloff  dancing 
studio. 


Puss 

The  committee  chose  Miss  Sophie  Brownell  for  the  role 
of  Puss-in-the-Boots. 

Little  Red  Riding  Hood  will  be  sprightliness  imper- 
sonated by  Mrs.  Angel  Elizalde  (Marie  Spreckels). 

There  are  a  lot  more  characters  to  be  chosen  yet  and 
each  day  some  fascinating  part  is  assigned  to  leaders  in 
society  and  in  the  debutante  set.  Many  are  keeping  their 
character  parts  a  secret. 

*  *     * 

Music  Features 

Miss  Marion  Zeile,  chairman  of  the  music  committee 
for  the  Mardi  Gras,  announces  that  Art  Weidner's  and 
Walter  Krausgrill's  orchestras  will  supply  the  music  for 
dancing. 

These  orchestras  will  be  stationed  in  the  main  dining 
room  and  in  the  ballroom.  Dancing  will  be  a  continuous 
performance  throughout  the  entire  evening. 

*  *     * 
King  and  Queen 

In  recent  years  only  a  queen  has  ruled  over  the  annual 
charity  Mardi  Gras.  This  year,  however,  honors  are  to 
be  equally  divided  between  the  reigning  social  beauty  and 
the  most  popular  man  in  society. 

Announcement  of  a  new  method  for  the  selection  of  a 
king  and  a  queen  to  rule  over  society's  gay  masque  ball 
was  announced  this  past  week  by  the  Mardi  Gras  commit- 
tee of  the  Children's  Hospital  Auxiliary. 

*  *     * 

Spirited  Election 

There  is  to  be  no  balloting  prior  to  the  auction  dinner 
to  be  held  in  the  St.  Francis  on  Wednesday  night,  Feb- 
ruary 23.  Mrs.  Laurance  Scott  is  chairman  of  these  ar- 
rangements. This  dinner,  open  to  the  public,  will  be> 
served  at  7:30,  with  voting  beginning  for  the  king  and: 
queen  at  9  o'clock. 

Roger  Lapham  has  been  chosen  auctioneer.  He  is  to> 
be  assisted  at  the  board  by  Jerd  Sullivan  and  Porter 
Sesnon.  Reservations  for  this  dinner  are  now  being  re- 
ceived by  the  Hotel  St.  Francis. 

*  *     * 

Tableaux 

Mrs.  George  Bowles  and  Mrs.  Robert  Miller  are  in 
charge  of  tableaux  feature.  The  decoration  of  the  ball-! 
room  and  main  dining  room  will  be  supervised  by  Mrs. 
Edmunds  Lyman  and  Mrs.  Andrew  Welch. 

*  *     * 

Fantastic  Costumes 

Members  of  the  San  Francisco  Yacht  Club  and  their 
friends  disported  themselves  in  attractive  costume  at  the 
Fairmont  on  the  evening  of  February  5.  It  was  a  lively 
affair,  attended  by  several  hundred. 

Jack  Tars  and  Gypsies  were  the  favorite  costumes, 
with  the  usual  number  of  pierrots  and  ballet  girls. 


SANTA 

MARIA 

INN 

SANTA 

MARIA,    CALIFORNIA 

On  the 

Coast  Highway,  Half-Way  Between  San  Francisco  and  Los 
An    Inn    of   Unusual    Excellence 

Angeles 

Wire  or  write  for  r 

Eservations  on  your  nex 

trip  south 

COLONIAL  HOTEL 

650    Bush    Street.    Between    Powell    and   Stockton.    San    Francisco 

Telephone   Sutter   3560 

HOWARD  T.  BLETHEN.  Proprietor 


February  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


The  fancy-duress  dance  concluded  a  series 
of  four  parties,  two  of  which  were  held  on 
this  side  of  the  bay  and  two  at  the  yacht 
club  at  Sausalito. 

The  Fairmont  ball  was  under  the  manage- 
ment of  Clifford  Smith,  commodore  of  the 
yacht  club,  and  Harold  Williamson. 

The  yacht  club  affairs  are  sponsored  by  a 
large  social  group  from  the  Bay  cities. 


The  yachting  season  will  open  shortly,  and 
club  members  are  looking  forward  to  taking 
their  smart  little  craft  out  sailing.  Sunday 
regattas  are  a  feature  of  the  local  season  and 
scores  of  flashing  white  sails  add  immeasur- 
ably to  the  picturesqueness  of  San  Francisco 
bay  about  Sausalito,  Belvedere  and  Tiburon. 


HOTEL  CANTERBURY 

750   Slitter  Street 

S.in    Francisco's    Finest 

Famliy  Hotel 


Smart  Attire  Worn 
Builders'  Club  Cabaret 

The  Hawaiian  cabaret  given  by  the  Build- 
ers' Club  at  the  Fairmont  Hotel  was  a  great 
success.  The  proceeds  will  be  devoted  to  furnishings  for 
the  new  Woman's  building  in  Sutter  Street.  The  Builders' 
Club,  of  which  Mrs.  Christopher  C.  Barre  is  the  president, 
is  planning  to  give  a  number  of  entertainments  before  the 
close  of  the  social  season.  In  addition  to  the  cabaret  and 
dance  many  enjoyed  cards. 


Pretty  Gowns 

Mrs.  Christopher  C.  Barre,  heading  the  reception,  wore 
a  handsome  imported  model  of  moonlight  sequins  over 
shell  pink  chiffon.    Her  jewels  were  diamonds. 

Mrs.  Henry  Boyen  wore  a  pink  chiffon  embroidered 
in  pearls. 

Mrs.  Ira  Kahn,  black  velvet  and  diamonds. 

Mrs.  Albert  W.  Stokes,  president  of  the  City  Federa- 
tion, wore  a  gray  satin  gown  most  becomingly  made,  as 
all  her  dresses  always  are. 

Miss  Alice  Lathrop  Kenyon  wore  a  green  crepe  dress 
trimmed  in  crystals. 

Mrs.  Edward  William  Kenyon  was  attired  in  a  black 
sequin  gown  made  over  gray  satin. 

Mrs.  J.  E.  Butterfield  wore  a  pink  chiffon  gown  em- 
broidered in  silk  and  crystals. 

Mrs.  Charles  Buthman  had  on  an  imported  Parisian 
gown  of  apricot  shades. 

Mrs.  Joseph  Wand  wore  a  midnight  blue  chiffon  dress. 

Mrs.  W.  P.  Medill's  gown  was  of  pink  chiffon  beaded 
in  sequins  and  pearls. 

Mrs.  W.  E.  Brochetti  wore  white  and  silver  brocade. 

Mrs.  W.  S.  Wetenhall  was  in  pink  velvet. 

Mrs.  H.  M.  Nutter  wore  shell  pink  embroidered  chiffon. 

Miss  Jennie  Partridge's  gown  was  of  orchid  chiffon, 
embroidered  with  sequins  and  pearls. 

Mrs.  Wilson  Elliott  wore  a  black  chiffon  gown. 

Mrs.  William  Ptiffer  wore  black  lace  with  pearls. 

Mrs.  Clare  Harder,  white  embroidered  gown. 

Mrs.  Edna  Kryn  a  black  and  white  jet. 

Mrs.  Paul  S.  Curtis  was  in  a  pink  chiffon  embroidered 
in  pearls. 

*     *     * 

Bridge-Tea 

Miss  Irma  Lavezzola  of  Oakland,  assembled  a  group  of 
friends  at  a  Bridge  Tea  recently  in  Laurel  Court  at  the 
Fairmont  Hotel,  which  made  a  charming  setting  for  the 
affair.     The  round  table  had  a  large  basket  of  pink  roses 


250  Rooms 
From  S2.50  per  day 


in  the  center,  and  silver  candelabra  held  pink 
and  blue  candles.  Corsages  of  roses  and 
freesias  were  the  favors,  and  two  tiny  scrolls 
in  the  center  of  the  flowers  held  the  secret, 
being  the  betrothal  announcement  of  the 
hostess  and  Mr.  Clarence  Herkner  of  Gait, 
California.  Miss  Lavezzola  is  well-known  in 
social  circles  of  Oakland  and  Mr.  Herkner  is 
a  graduate  of  the  University  of  California, 

Class  of  '21. 

*  *     * 

Luncheon 

The  Misses  Flora  and  Alene  Hunter  as- 
sembled a  group  of  their  friends  at  a  Lun- 
cheon on  Thursday  at  the  Fairmont  Hotel. 

*  *     * 

Installation 

The  installation,  dinner  and  dance  held  in 
the  Gold  and  Red  Rooms  at  the  Fairmont 
Hotel  by  District  67  I.  0.  0.  F.  on  Wednesday 
evening,  January  12th,  was  a  brilliant  affair ; 
Dr.  Robert  C.  Atkinson  was  Master  of  Cere- 
monies, ably  assisted  by  a  committee  com- 
posed of  Dr.  Caston  Pope,  Arthur  Arbuckle, 
Vice-Chairman;  A.  R.  Young,  Secretary;  S.  E.  Kullberg, 
Treasurer ;  F.  T.  Wolfe,  Norman  Muir,  Newton  Zobel,  Ted 
Borgquist,  Alec  G.  Atwood  and  John  Taylor.  After  the 
installation  of  officers  presentations  were  made  to  Past 
Officers  by  Noble  Grand  Officers  W.  E.  Patsel,  Ed  Kings- 
ley,  H.  L.  Johnson,  P.  H.  Peterson,  B.  I.  Canning,  J.  C. 
Bone,  Fred  Burmer  and  C.  J.  Abrahamson.  During  the 
dinner  a  delightful  musical  program  was  given  by  Miss 
Jean  Anderson,  Miss  Margaret  Coswell,  Mrs.  Frank 
Griesmer,  Madam  Nina  Avedano,  Harold  D.  Atkinson  and 
Emmett  L.  Dorman.  About  five  hundred  attended  the 
installation,  declaring  the  event  one  of  the  most  success- 
ful and  enjoyable  ever  given  by  the  joint  lodges  of  the 

I.  0.  O.  F. 

*  *     * 

Presidio  Hop 

The  Presidio  Officers'  Club  was  the  scene  of  a  pretty 
Valentine  party  last  night  at  the  clubrooms  of  the  Post. 
Valentine  decorations  were  lavishly  used,  which  included 
hearts,  balloons  and  red  ribbons. 

A  number  of  interesting  and  large  dinner  parties  were 
planned  before  the  hop.  Lieutenant  and  Mrs.  Richard  N. 
Gaw  gave  a  dinner  at  their  quarters  which  included  the 
following: 

Colonels  and  Mesdames  E.  A.  Sirmyer,  E.  L.  Munson. 

Majors  and  Mesdames  Henry  Terrill,  Jr.,  H.  A.  Kroner. 

Captains  and  Mesdames  S.  A.  Jacobs,  W.  T.  Kilborn. 

Lieutenants  and  Mesdames  Clayton  Snyder,  Robert  V. 
tenant  Lyman,  Carnes  B.  Lee,  A.  M.  Neilson,  Lieut.  H. 
Sepulveda. 

Major  and  Mrs.  Robert  C.  Rodgers  also  gave  a  dinner 
party  at  their  quarters.  The  decorations  were  in  the 
Valentine  motif,  and  place  cards  were  set  for  the  follow- 
ing: Elmer  C.  Desobry.  W.  V.  Carter,  William  Robert 
White. 

Captains  and  Mesdames  Leon  Ryder,  Leonard  Sims. 

Lieutenants  and  Mesdames  Clayton  Snyder,  Robert  V. 
Thomas,  Mrs.  W.  T.  Patten,  Col.  Thomas  Anderson,  Miss 

Irmengarde  Patten,  Mr.  Terkelsen,  Mrs.  T.  L.  Cherry. 

*  *     * 

Ryones  Home 

Mrs.  and  Mrs.  Le  Roy  Ryone,  who  have  passed  the  last 
six  months  in  Europe,  have  returned  to  their  apartments 

at  Stanford  Court. 

*  *     * 

The  Alpha  Delta  Theta  Sorority  of  the  University  of 
California  held  a  bridge  tea  at  the  Whitcomb  Hotel  last 
Saturday.    About  150  attended. 

(Continued  on  Page  15) 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  19,  1927 


RADIO 

By  C.  J.  Pennington 


"  T3tf 


C.  J.  PENNINGTON 


"Aerial  Incidents" 


TIMES  have  changed;  the  mech- 
anics of  the  transmitting  appar- 
atus is  more  perfect ;  the  quality  of 
the  programs  is  better;  the  work  of 
the  artists  is  improving;  the  musical 
taste  of  the  radio  public  is  100  per 
cent  improved.  If  Congress  will  only 
pass  some  sort  of  legislation  to  rule 
a  lot  of  unnecessary  stations  off  the 
air,  the  enjoyment  to  be  had  from  a 
good  receiving  set  would  put  every 
one  in  a  good  humor. 

*  *     * 

The  Fourth  Annual  San  Francisco 
Radio  Show  will  again  be  held  in  the 
Civic  Auditorium,  starting  August 
20,  1927.  This  promises  to  surpass 
all  former  shows,  if  we  can  judge  by 
the  fact  that  more  than  fifty  per  cent 
of  the  entire  booth  space  is  already 
sold. 

*  *     * 

If  your  set  oscillates,  the  trouble 
may  be  caused  by  too  much  regenera- 
tion or  by  a  grid  leak  of  improper 
value.  Some  times  squawking  results 
because  of  the  grid  wire  being  too 
close  to  the  plate  element.  The  lead 
to  the  grid  leak  should  be  as  short 
as  possible.  This  may  be  accom- 
plished at  the  detector  tube  by  mount- 
ing the  grid  condenser  and  the  grid 
leak  right  on  the  tube  itself. 

*  *     » 

Senate  and  House  conferences  have 
completed  the  radio  control  bill.  With 
the  ratifying  of  the  compromise 
measure  listeners  will  be  in  a  position 
after  the  first  year  to  enter  a  protest 
against  the  renewal  of  a  license  to 
any  radio  station  in  the  United 
States.  This  is  but  one  of  the  many 
features  of  the  new  compromise  radio 


bill  which  is  expected  to  be  ratified 
by  Congress  and  signed  by  the  Pres- 
ident,   according    to    reports    from 

Washington. 

»     *     * 

Too  much  B-battery  voltage  or  too 
much  filament  current  will  cause  the 
detector  tube  to  howl  or  oscillate. 

*  »     « 

President  Coolidge  will  be  heard 
over  the  air  February  22.  Tune  in  on 
KPO  on  that  date  between  4  and  5 

p.m. 

*  *     * 

The  radio  liar  is  more  respon- 
sible for  discontent  than  anyone  else. 
He  is  the  gentleman  who  tells  you 
he  gets  coast-to-coast  reception  every 
night.  The  unsuspecting  immediately 
want  to  add  more  tubes  to  their  sets, 
and  a  horde  of  other  miscellaneous 
attachments. 

*  *     * 

We  heard  a  man  say  the  other  day 
he  wanted  to  purchase  new  tubes  for 
his  receiver,  due  to  the  old  tubes 
drawing  too  much  current  from  his 
"A"  battery.  The  man  in  the  radio 
store  said  nothing,  but  sold  them  to 
him,  allowing  the  purchaser  to  re- 
main in  ignorance.    Poor  business. 

*  •     • 

Orders  were  placed  for  the  latest 
type  1000  watt  broadcasting  station 
equipment  by  the  Don  Lee  organiza- 
tion for  installation  at  KFRC.  The 
new  set,  now  in  the  course  of  con- 
struction will  come  on  the  air  toward 
the  end  of  May  with  an  elaborate 
opening  program. 

*  »     » 

Five  concerts  of  the  Philharmonic 
Orchestra  of  Los  Angeles  will  be 
rendered  over  the  KPO  -  KFI  radio 
hook-up  during  March  and  April,  the 
Standard  Oil  Company  acting  as  the 
sponsor.  The  programs  will  be  given 
on  the  following  dates: 

Wednesday,  March  2. 

Wednesday,  March  16. 

Saturday,  March  19. 

Saturday,  April  9. 

Saturday,  April  23. 

Each  concert  will  be  given  in  the 
evening,  beginning  at  9  o'clock. 

Distant  listeners  who  have  been 
unable  to  take  advantage  of  the 
afternoon  concerts  will  be  enabled  on 
this  evening  to  get  a  taste  of  the  high 
class  of  music  which  has  been  served 
to  the  listeners  living  closer-in,  by 
the  great  musical  organization  of  San 
Francisco,  and  its  world-noted  con- 
ductor, Alfred  Hertz. 


Radio  Program 
for  Next  Week 

KFRC— DON   LEE— SAN 
FRANCISCO— 270.1 

Sunday,  February  20 

5  :00  to  6  :00  p.  m. — "Twilight   Recital." 

6  :30  p.  m. — Stage  and    screen. 

6  :30  to  8  :30  p.  m. — Mark    Hopkins    Concert    Orchestra. 

Monday,  February  21 

10  :00  to  11  :00  a.  m.— Concert. 

11:00  to  11:30  a.  m.— Household   hints. 

11:30  to  12:00  a.  m.— Studio    program. 

12:00  to  2:00  p.  m. — Mark  Hopkins  Concert  Orchestra. 

4:00  to  5  :30  p.  m. — Mark   Hopkins   Dance  Orchestra. 

6  :30  to  6:25  p.  m. — Mac  and  his  Gang. 

6  :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m.— Yale  Trio. 

7  :00  to  7  :30  p.  m .—  KFRC  Hawaiians. 

8:00  to  9:00  p.  m.— Blue    Monday   Jamboree. 
9:00  to  10:00  p.  m.— Goodrich    Silvertown    Orchestra. 
10:00  to  12:00  p.  m.— Mark    Hopkins   Dance    Orchestra. 
Tuesday.  February  22 
10  :00  to  11  :00  a.  m.— Concert. 
11:00  to  11:10  a.  m. — "Women  Who  Invest." 
11 :10  to  11 :30  a.  m. — "Doings   of   Dorothy." 
11 :30  to  12  :00  p.  m.— Studio   program. 
12:00  to  2:00  p.  m.— Mark  Hopkins  Concert  Orchestra. 
00  to  5:30  p.  m.—  Mark    Hopkins    Dance   Orchestra. 

Mac  and   his  Gang. 

Stage  and  screen. 

Yale  Trio. 

Russell   Colvin  Trio. 
—Weekly    meeting    KFRC    Radio 


-Washington's    Birthday    special 


6:30  to  6:25  p.  m 
6:25  to  6:30  p.  m 
6:30  to  7:00  p.  m 
7:00  to  7:30  p.  m 
8:00  to  9:00  p.  m 


5:30  to  6:25  p.  m.- 
6:25  to  6:30  p.  m.- 
6:30  to  7:00  p.  m.- 
7:00  to  7:30  p.  m.- 
8:00  to  8:30  p.  m.- 

Movie  Club. 
8:30  to  9:30  p.  m.- 

program. 

9  :30  to  12  p.  m.— Mark  Hopkins  Orchestra. 
Wednesday,    February    23 
10 :00  to  11 :00  a.  m.— Concert. 
11:00  to  11 :30  a.  m. — Household    hints. 
11 :30  to  12:00  p.  m, — Studio    program. 
12  :00  to  2  :00  p.  m.— Mark   Hopkins  Concert  Orchestra. 
4:00  to  5:30  p.  m.— Mark   Hopkins    Dance   Orchestra. 
6  :30  to  6  :25  p.  m. — Mac  and  his  Gang. 
6  :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m.— Yale  Trio. 

7  :00  to  7  :30  p.  m. — Donshoo's   Orchestra. 

8  :00  to  9:00  p.  m.— KFRC    Little  Symphony   Orchestra. 
8:00  to  9:00  p.  m. — Musical   educational   talk 

9  :30  to  10  :00  p.m.— Studio    program. 

10:00  to  12:00  p.  m.—  Mark    Hopkins   Dance    Orchestra. 

Thursday.    February   24 

10:00  to  11 :00  a.  m.— Concert. 

11:00  to  11:20  a.  m  —  "Doings   of   Dorothy." 

11 :20  to  12  :00  p.  m.— Studio  program. 

12:00  to  2:00  p.  m.— Mark   Hopkins  Concert   Orchestra. 

4:00  to  5:30  p.  m. — Mark   Hopkins    Dance  Orchestra. 

-Mac  and  his  Gang. 

-Stage  and  screen. 

-Yale  Trio. 

-Courtesy    program. 

-Studio  program. 

9  :00  to  10  :00  p.  m. — Organ    recital. 

10:00  to  12  :00  p.  m. — Mark    Hopkins    Dance    Orchestra. 
Friday,  February  25 

10  :00  to  11 :00  a.  m.— Concert. 

11:00  to  11 :20  a.  m. — Aunt  Martha's   talk. 
11:20  to  11:30  a.  m.— Chat  with   Victor. 

1 1  :30  to  12  :00  noon — Studio    program. 

12:00  to  2:00  p.  m. — Mark  Hopkins  Concert    Orchestra. 

4  :00  to  5  :30  p.  m. — Mark   Hopkins    Dance   Orchestra. 

5:30  to  6  :25  p.  m. — Mac  and  his  Gang. 

6:25  to  6:30  p.  m. — Stage  and   screen. 

6  :30  to  7  :00  p.  m.— Yale  Trio. 

7:00  to  7:30  p.  m. — Studio    program. 

8:00  to  10:00  p.  m.— KFRC    Little    Symphony  Orchestra 

10  :00  to  12  :00  p.  m. — Mark    Hopkins   Dance   Orchestra. 

Saturday,  February  26 

10  :00  to  11 :00  a.  m.— Concert. 

11 :00  to  12  :00  noon — Amateur   Try-outs. 

12:00  to  2  :00  p.  m. — Mark  Hopkins  Concert  Orchestra. 

4  :00  to  5  :30  p.  m. — Mark    Hopkins    Dance    Orchestra. 

5:30  to  6  :25  p.  m. — Mac   and   his   Gang. 

6  :25  to  6  :30  p.  m. — Stage  and  screen. 
f-:30  to  7  :00  p.  m.— Yale  Trio. 

7  :00  to  7  :30  p.  m. — Studio   program. 

8  :00  p.  m.  to  1 :00  a.  m. — Mark   Hopkins  Dance 

Orchestra. 

KPO— HALE   BROS.   AND  THE  CHRON- 
ICLE, SAN  FRANCISCO— 428.3 

Sunday,  February  20 

9:46  to  10:45  a.m. — Undenominational  and  non-sec- 
tarian church  service. 

10  :45  a.  m. — Weather  forecast. 

2:40  to  4:15  p.  m.— Concert  of  the  San  Francisco 
Symphony  Orchestra.  Alfred  Hertz,  director,  to  be 
broadcast  from  the  New  Curran  Theater  by  KPO, 
KFI  and   KGO. 


February  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


11 


6:00    to   6:30  p.m. — States    Restaurant   Orchestra. 

6:30  p.m. — General    information. 

6:35   to   8:35    p.m. — Palace    Hotel    Concert    Orchestra. 

8:35  to  9:15  p.m. —Fairmont  Hotel  Concert  Orchestra. 

9:15  to  10:15  p.m.  —  Program  by  John  Powell,  pi- 
anist,   and    Mildred    Epsteen,    soprano. 

10:00  to  12:00  p.  m.  —  John  Wolohan  and  his  Cali- 
fornianB. 

Monday,  February  21 

6:45,  7:15  and  7:45  a.m. — Health  exercises. 

10:30  a.m. — Weather  forecast. 

10:45  a.m. — Home  Service  Talk. 

12:00  noon— Time   signals,    Scripture    reading. 

1 :00  to  2  :00  p.  m.— Fairmont  Hotel   Concert  Orchestra. 

3:30  to  5:30  p.  m. — Palace    Hotel    Concert   Orchestra. 

6  :30  to  6  :15  p.  m. — Children's   hour. 

6  :15  to  6  :30  p.  m. — Stock    market    quotations. 

6  :30  to  7  :00  p.  m. — States    Restaurant   Orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont  Hotel  Concert  Orchestra. 
7  :30  to  8  :00  p.  m. — DX. 

8:00  to  8  :10  p.  m. — Chamber  of  Commerce  talk. 

8:10  to  8  :25  p.  m.— Book   reviews   by   Harold  A.   Small. 

8:25  to  9:00  p.  m. — Bridge  lesson  No.   18. 

9:00  to  10  :00  p.  m. — Program    by    Neapolitan    Quartet. 

10:00  to  11 :00  p.  m.— Billy    Long's    Cabirians. 

11 :00  to  12:00  p.  m.— KPO's    Variety    hour. 

Tuesday,  February  22 

6:45,  7:15  and  7:45  a.m. — Health  exercises. 

10 :30  a.  m. — Weather  report. 

10:45  a.m. — Cooking  hints  and  recipes. 

12  :00  noon — Time  signals.    Scripture    reading. 

1:00  to  2:00  p.  m.— Fairmont  Hotel  Concert  Orchestra. 

3  :30  to  5:30  p.  m.— Palace    Hotel    Concert    Orchestra. 

5:30  to  6:15  p.  m. — Children's    hour. 

6  :15  to  6  :30  p.  m. — Stock  market  quotations. 

6:30  to  7  :00  p.  m. — States   Restaurant  Orchestra. 

7:00  to  7  :30  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

7:30  to  8:00  p.  m.— DX. 

8:00  to  9:00  p.  m.— "Uda    Waldrop    hour." 

9:00  to  10:00  p.  m,— Program  by  KPO  Trio  and  Gypsy 

and   Marta. 
10:00  to  11 :00  p.  m. — Palace  Hotel   Dance  Orchestra. 
11:00  to  12:00  p.  m.— John  Wolohan  and   his   Cali- 

fornians. 

Wednesday,   February  23 

6:45.  7:15  and  7:45  a.  m.— Health  exercises. 

10:30  a.m. — Weather  report. 

10:45  a.  m.— Home  service  talk. 

12:00  noon — Time  signals,    Scripture    reading. 

1:00  to  2:00  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

3:30  to  5:30  p.  m. — Palace    Hotel    Concert    Orchestra. 

6:30  to  6:16  p.  m.— Children's    hour. 

6:16  to  6:30  p.  m.— Stock   market   quotations. 

6  :30  to  7  :00  p.  m.— States    Restaurant   Orchestra. 

7:00  to  7:30  p.  m.— Fairmont  Hotel  Concert  Orchestra. 

7:30  to  8:00  p.  m. — DX. 

8:00  to  9:00  p.  m.— Program   by    Atwater   Kent   artists. 

9  :00  to  10  :00  p.  m.— Studio  program. 

10:00  to  11:00  p.  m.— States  Restaurant  Orchestra. 
11:00  to  12:00  p.  m.—  Billy   Long's   Cabirians. 

Thursday,  February  24 

6:45.  7:15  and  7:45  a.m. — Health  exercises. 

10  :30  a.  m.  —Weather  report. 

12:00  noon— Time  signals.    Scripture    reading. 

1-00  to  2:00  p.  m.— Fairmont  Hotel   Concert  Orchestra. 

3  :30  to  6:30  p.  m.— Palace    Hotel    Concert    Orchestra. 

6:30  to  6:15  p.  m.— Children's    hour. 

6:15  to  6:30  p.  m.— Stock   market    quotations. 

6  :S0  to  7  :00  p.  m.— States    Restaurant   Orchestra. 

7  :00  to  7:30  p.  m.— Fairmont  Hotel  Concert  Orchestra. 
7:80  to  8:00  p.  m.— DX. 

8:00  to  9:00  p,  m.—  Studio   program. 

9:00  to  10  :00  p.m.— Program    by    30th    Coast    Artillery 

10 -OtTto  11:00  p.  m.— Palace   Hotel   Dance  Orchestra, 
11:00  to  12:00  p.  m.     John    Wolohan    and    his    Cali- 
fornianB. 

Friday,  February  25 

6:46.  7:15  and  7:45  a.m.-  Health  excretes. 

10:S0a.  m.-  Weather   report. 

10:35  a.m.      Fashion    talk. 

10:45  a.  m.— Home  service  talk. 

12:00  noon— Time  signals.    Scripture    reading. 

12:15  p.  m.— Talk   from  the  Commonwealth    Club 

luncheon.  _     .      , 

1:30  to  2:00  p.  m.— Fairmont   Hotel   Concert  Orchestra. 
3:30  to  6:30  p.  m.  —  Pnlace    Hotel    Concert    Orchestra. 
5:30  to  6:15  p.  m.— Children's    hour. 
6:16  to  6:30  p.  m.— Stock   market    ipiotationa. 
§:80  tO  7  :20  p.  m.— Statflfl    Restaurant    OreJWBtl*. 
7  :20  to  7  :80  p.  m.-    "Sports-on-the-Air." 
7  :3(1  tC  8:00  p.  m.       DX. 

8:00  to  10:00  p.  m.— Walter  Krausgnll's  Orchestra. 
10:00  to  11 :00  p.  m.— States  Restaurant  Orchestra. 
11 :00  to  12  :00  p.  m. — John  Wolohan  and  his  Cali- 

fornians. 

Saturday,  February  26 

6:45.   7:15   and    7  :45   a.m.    -Health   exercises. 
10:30  a.  m.      Weather   report, 
10:45a.m.    -Cooking  hints  and   recipe?. 
12:00  noon-     Time  signals.    Scripture    reading. 
1  :00  to  2:00  p.  m.     Fairmont    Hotel   Concert  Orchestra 
3:30  to  5:S0  p.  m  —  Palace    Hotel    Concert    Orchestra. 
6:16  to  6:80  p.  m.     Stock   market    quotations. 
6:30  to  7:30  p.  m. — States    Restaurant    Orchestra. 
7:80  toS:00  p.  m.— DX. 

8:00  to  9:00  p.  m.      Simultaneous    broadcast    by    KPO 
and  KFI 


9:00  to  10  :00  p.m.— Palace  Hotel  Dance   Orchestra. 

I  on*P",m-ntrt°la-mrWalter    Krausgrill's    Orchestra. 
y.00  to  11:00  p.  m.— Intermissions  by  Maurice  Gunsky. 

KJBS— JULIUS    BRUNTON   &   SONS 
CO.,  SAN   FRANCISCO— 220 

Daily  Except  Sunday 

?  -nS  ^  iXnn°  a-  m— 7ocaI   and   Instrumental  selections. 

pwlv      ■°°K?,?^Vocal    and    lnstrumental   selections. 

Friday  nights  9:30  p.m.  to  11 :00  p.  m.— "The  Happi- 
ness   Boys      and    Studio   program. 

U;£°  p;"-nt0  i2  =00  P- m- —  Studio  program  featuring 
the  "Willard   Power  Units." 

KFWI— RADIO  ENTERTAINMENTS 
INC.,  SAN  FRANCISCO— 250 

Saturday,    February    19 

8:00  p.m.  to  3:00  a.m.  —  Widows  and  Orphans  Ball 
broadcast  exclusively  by  KFWI  from  the  Civic 
Auditorium.    San    Francisco. 

Sunday.  February  20 

l:00to  2  :30  p.m.— William    Bennett  recital. 

7  :50  to  9  :00  p.  m. — Services    broadcast   from    Fifth 

Church  of  Christ,  Scientist. 
9:00  to  9:15  p.  m.— Studio    program. 
9:15  to  10:15  p.  m.— Organ    recital. 

Monday,  February  21  i 

6:30  to  7:30  p.  m.— Paul's   Hawaiians. 

8  :00  to  9  :00  p.  m.—  KFWI  Trio. 

9:00  toll  :00  p.  m.— Paul  Kelli's   Orchestra. 

Wednesday,   February  23 

6  :30  to  6  :50  p.  m. — Vocal    numbers. 

6  :50  to  7  :30  p.  m.— Dave    Blackman's    Orchestra. 

8:00  to  8  :20  p.  m. — Vocal   selections. 

8:20  to  8:30  p.  m.— Becker   Storage,    tenor. 

8  :30  to  9  :00  p.  m.— Instrumental  solos 

9:00  to  10:00  p.  m.— The    "Fah    Dang    Wui."    the  Feast 

of  the   Lanterns. 
10:00  to  12:00  p.  m.— Paul    Kelli's   Orchestra. 
Thursday,    February  24 
6:30  to  7:30  p.  m.— Paul's   Hawaiians. 
8:00  to  8:30  p.  m.— Vocal   program. 

8  :30  to  9  :00  p.  m. — Piano  recital. 

9  :00  to  10  :00  p.  m.— Orchestra. 

10:00  to  12  p.  m.— Paul    Kelli's    Orchestra. 

Friday,  February  25 

6  :30  to  7  :30  p.  m. — Dance    program. 

8  :00  to  8  :30  p.  m.— Panatrope  concert. 

8:30  to  9:00  p.  m.— Health   lecture. 

9:00  to  10:00  p.  m.— Billy    La    Barba's    Orchestra. 

Saturday.  February  26 

9:00  to  12:00  p.  m.— Paul    Kelli's   Orchestra. 

KYA— PACIFIC  BROADCASTING  CORP., 
SAN  FRANCISCO— 399.8 

Sunday.    February  20 

11 :00  a.  m.— Services  of  Central   Methodist  Episcopal 
Church. 

7:30  p.  m.— Services  of  the  Central  Methodist  Episco- 
pal Church. 

Monday,   February  21 

11  :00  to  12:00  noon— Hour  of  music. 

12:30  to  2:00  p.  m.—  Clift   Hotel   Concert  Trio. 

6:30  to  7:30  p.  m.— Clift    Hotel    Concert   Trio. 

8  :00  to  8  :30  p.  m. — Chinese-American    vocal    numbers. 

8  :S0  to  10  :00  p.  m. — Studio   program. 

10:00  to  11:00  p.  m.— Clift    Hotel    Dance   Orchestra. 

Tuesday,  February  22 

1 1 :00  to  12  :00  noon— Hour  of  music. 

12:30  to  2:00  p.  m.— Clift   Hotel  Concert  Trio. 

6:30  to  7:30  p.  m.— Clift    Hotel    Concert  Trio. 

8  :00  to  8:30  p.  m. — Initiation  program  of  the  Ameri- 
can Legion. 

8:30  to  10:00  p.  m. — Program. 

10:00  to  11:00  p.  m.— Clift    Hotel    Dance   Orchestra, 

Wednesday.  February  23 

II  :00  to  12  :00  noon — Hour  of  music. 

12:30  to  2:00  p.  m.— Clift    Hotel   Concert  Trio. 

6:30  to  7:30  p.  m.— Clift    Hotel    Concert  Trio. 

8:00  to  10:00  p.  m.— Program  by  Grace  Marie 
Com  pa  g  no. 

10:00  to  11:00  p.  m. — Clift    Hotel    Dance   Orchestra. 

Thursday.   February  24 

11  :00  to  12  :00  noon — Hour  of  music. 

12:30  to  2:00  p.  m.— Clift   Hotel    Concert  Trio. 

6:30  to  7:30  p.  m. — Clift    Hotel    Concert   Trio. 

8  :00  to  10  :00  p.  m. — Silent. 

10:00  to  11:00  p.  m.— Clift    Hotel    Dance   Orchestra. 

Friday.    February  25 

1 1 :00  to  12  :00  noon — Hour  of  music. 

-  2  :00  p.  m.—  Clift  Hotel    Concert  Trio. 
6  :30  to  7  :30  p.  m. — Clift    Hotel    Concert    Trio. 

S  :00  to  10:00  p.  m. — Program   from    the   main   studio. 

10:00  to  11:00  p.  m— Clift    Hotel    Dance   Orchestra. 

Saturday,   February  2fi 

1 1 :00  to  12  :00  noon — Hour  of  mu?ic. 

12:30  to  2:00  p.  m. — Clift  Hotel   Concert  Trio. 

*  :30  to  7  :30  p.  m. — Clift    Hotel    Concert    Trio. 

S  :00  to  10  :00  p.  m. — Silent- 

10:00  to  11:00  p.  m. — Clift    Hotel    Dance   Orchestra. 

KGTT  —  GLAD  TIDINGS  TEMPLE,  SAN 
FRANCISCO— 207 

Sunday.    February    20 

2  :30  to  3  :00  p.  m. — Sunday  school. 

-  ;iiO  p.  m. — Temple  service. 
8:00  to  10:00  p.  m.- -Evening   service. 
Monday.   February   21 


12  :30 1  to  1:00  p.  m.— Daily  Scripture   reading. 

Tuesday.  February  22 

12:80  to  1 :00  p.  m. — Daily  Scripture  reading. 

8  :00  to  10  :00  p.  m.— Studio  program. 

Wednesday,    February   23 

12:30  to  1 :00  p.  m.— Daily  Scripture  reading. 

2  :30  to  4  :00  p.  m. — Divine   healing  service. 
8  :00  to  10  :00  p.  m.—  Studio  program. 
Thursday,  February  24 

12:30  to  1 :00  p.  m. — Daily  Scripture  reading. 
Friday,  February  26 

12  :30  to  1  :00  p.  m. — Daily  Scripture  reading. 
8  :00  to  10  :00  p.  m.— Studio  program. 

3  :00  to  4  :00  p.  m.— Sunshine  hour. 
Saturday,  February  26 

12  :30  to  1 :00  p.  m. — Daily  Scripture  reading. 


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12 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  19,  1927 


Radio  Program  for  Next  Week 


KGO— GENERAL   ELECTRIC   CO- 
OAKLAND— 361 

Sunday,  February  20 

11:00  a.m. — First    Baptist    Church   service,    Oakland. 
2:40  p.m. — San    Francisco    Symphony    Orchestra    con- 
cert, direction  of  Alfred   Hertz. 
4:00  p.m.- — Vesper  service. 

6  :30  p.  m.  to  7  :30  p.  m.— -Bern's    Little  Symphony. 
7:30  p.m. — Weather  Bureau  report. 

7  :35  p.  m.— First   Congregational    Church   service,    San 

Franc  sco. 
9:0U  to  10:00  p.  m. — Bern's    Little  Symphony. 
Monday,  February  21 
11 :30  a.  m.  to  1 :00  p.  m. — Concert. 
12:00  noon— -Time  signal. 
12  :30  p.  m. — Weather  Bureau   report. 
1:30  p.m. — New   York  stocks. 
1:37  p.m. — San  Francisco   stocks. 
1 :42  p.  m. — Weather  Bureau   report. 

4  :00  to  5  :00  p.  m. — California    Federation    of    Women's 

Clubs. 
5:30  to  6:00  p.  m. — KGO  Kiddies'  Club. 
6  :00  to  6:55  p.  m. — Bern's    Little  Symphony. 

6  :55  p.  m. — News. 

7  :03  p.  m. — Weather. 

7:06  p.m. — S.  F.    Produce,   Grain,   Cotton,   Metals. 

7:14  p.m. — N.  Y.  stocks    (closing) 

7:21p.m. — S.  F.  stocks    (closing). 

Tuesday,  February  22 

11 :30  a.  m.  to  1 :00  p.  m. — Concert. 

12:00  noon — Time  signal. 

12:30  p.m. — Weather  Bureau   report. 

5  :00  p.  m. — "Mental    Measurements''    lectures. 
6:00  to  6:55  p.  m. — Bern's   Little  Symphony. 

8:00  to  9:00  p.  m.— Oakland  Studio,  The  Pilgrims. 

9:00  p.  m.— "Chats  About  New  Books." 

9:20  p.m. — Surprise   broadcast. 

Wednesday,  February  23 

11 :30  a.  m.  to  1 :00  p.  m.— Concert. 

12:00  noon— Time  signal. 

12:30  p.m. — Weather   Bureau   report. 

1:30  p.m. — N.  Y.  stocks. 

1:37  p.  m. — S.  F.  stocks 

1 :42  p.  m. — Weather   Bureau    report. 

5  :30  p.  m.— "For  Instance,"  by  General  Jackson. 

6  :00  to  6  :55  p.  m. — Bern's   Little  Symphony. 

6  :55  p.  m. — News. 

7  :03  p.  m.— Weather   Bureau  report. 

7:06  p.  m.— S.  F.  Produce,  Grain,  Cotton,  Metals. 

7:11p.m. — N.   Y.  stocks    (closing). 

7:12p.m.— S.  F.  stocks    (closing). 

8:00  p.m. — S.  F.  stuJio.   Farm  program. 

8:10  p.m.  (Series)— "The  Cattle   Trail." 

8:20  p.m. — An   interview  with  the   Agricultural 

Economist. 
8:30  p.  m.—  W.  O.  W.  Male  Trio. 
8:40  p.  m.—  Address,    "Economic    Trends    in    the    Dairy 

Industry." 
9:00  p.  m.—  W.  O.  W.  Male  Trio. 
Thursday.  February  24 
11 :30  a.  m.  to  1 :00  p.  m. — Concert. 
12:00  noon— Time  signal. 
12:30  p.m. — Weather   Bureau   report. 
1:30  p.m. — N.   Y.  stocks. 

I  -.37  p.  m. — S.   F.  stocks. 

1 :42  p.m.— Weather  Bureau   report. 

5  :00  to  6:00  p.  m.— "Friend   to  Boys." 

6:00  to  6  :55  p.  m. — Bern's   Little  Symphony. 

f<:55  p.  m. — News. 

7:03  p.m. — Weather    Bureau    report. 

7:06  p.m. — S.   F.   Produce,   Grain,   Cotton,  Metals. 

7:14  p.m. — N.  Y.  stocks    (closing). 

7:21p.m. — S.  F.  stocks    (closing). 

8:00  to  9:00  p.  m.— Concert  by    KGO    Little    Symphony 

Orchestra,   Carl   Rhodehamel  conducting. 
9:00  to  12:00  p.  m. — John    Philpott's    Midshipmen. 
Friday.  February  25 

II  :30  a.  m.  to  1 :00  p.  m. — Concert. 
12:00  noon— Time  signal. 

12:30  p.m. — Weather  Bureau  report. 

1 :30  p.  m.— N.   Y.   stocks. 

1 :37  p.  m.— S.  F.  stocks. 

1:42  p.m. — Weather  Bureau   report. 

6  :00  to  6  :55  p.  m. — Bern's   Little   Symphony. 
6:55  p.  m. — News. 

7:03  p.m. — Weather    Bureau    report. 

7:06  p.m. — S.   F.   Produce,  Grain.  Cotton.  Metals. 

7:14  p.m. — N.  Y.  stocks    (closing). 

7:21p.m. — S.  F.  stocks    (closing). 

8:00  p.m.    (Hotel  St.  Francis  studio)— The  Arcadians. 

Saturday,   February   26 

11  :30  a.  m.  to  1  :00  p.  m. — Concert. 

12  :00  noon — Time  signal. 

12:30  p.m. — Weather  Bureau   report. 

8:00  p.m. — "Weekly  Sport  Review." 

8:15  to  9:15  p.  m. — Program   from   Hotel   Leamington. 

9  :15  p.  m.  to  1  :00  a.  m. — Wilt   Gunzendorfer's   Band. 

KTAB— ASSOCIATED    BROADCASTERS, 
OAKLAND— 302.8 

Sunday,   February  20 

9:45  to  10:45  a.  m. — Professor    E.    C.    Linsley's    Bible 

class. 
11:00  a.m. — Services  of  Tenth  Avenue  Bapt'st  Church. 

7  :45  p.  m. — Services  of  Tenth  Avenue  Baptist  Church. 
9:30  to  11  :00  p.  m. — After-Service  concert. 

Monday,  February  21 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9  :15  to  9  :45  a.  m. — Shopnjng   hour. 

5  :00  to  6  :00  p.  m. — Children's  hour. 


6  :30  to  7  :00  p.  m. — Twilight  hour. 

7  :00  to  7  :30  p.  m.— Shopping  hour. 
8:00  to  10:00  p.  m. — Colonial    music. 
Tuesday.  February  22 

8  :45  to  y  :16  a.  m. — "The  Hour  of  Prayer.' 
9:15  to  9  :45  a.  m. — Shopping   hour. 

9:45  to  10  :00  a.  m. — "Diet  and   Health." 

5  :00  to  6:00  p.  m. — Children's  hour. 

6  :3u  to  7  :00  p.  m, — Twilight  hour. 

7  :00  to  7  :30  p.  m. — Shopping  hour. 

8  :00  to  8  :15  p.  m. — "Fifteen    Minutes    with    Stump 

Collectors." 
S  :15  to  10  :00  p.  m.— KTAB    Quartet. 
Wednesday,   February  23 

8:45  to  9:15  a.  m. — "The   Hour   of   Prayer." 
9:15  to  9:45  a.  m. — Shopping    hour. 
5  :00  to  6  :00  p.  m. — Children's  hour, 
fa  :30  to  7  :00  p.  m. — Twilight  hour. 

7  :00  to  7  :30  p.  m. — Shopping  hour. 

8  :00  to  8:45  p.  m. — The  Golden   Gate  Choral   Cub. 

8  :45  to  9  :00  p.  m. — Program. 

9  :00  to  10  :00  p.  m. — Gwyn.fi    Jones,    tenor. 
Thursday,    February  24 

8  :45  to  y  :15  a.  m. — "The  Hour  of  Prayer." 

9  :15  to  9  :45  a.  m. — Shopping   hour. 

5  :00  to  6  :00  p.  m. — Children's  hour. 

6  :30  to  7  :00  p.  m. — Twilight  hour. 

7  :00  to  7  :30  p.  m. — Shopping  hour. 
Friday,  February  25 

8:45  10  9  :15  a.  m. — "The  Hour  of  Prayer." 

9  :15  to  9:45  a.  m. — Shopping    hour. 
5:00  to  6  :00  p.  m. — Children's  hour. 

6  :00  to  6  :20  p.  m. — Dr.  Thompson. 

7  :00  to  7  :30  p.  m. — Shopping  hour. 

8  :0u  to  9  :00  p.  m. — Studio  program. 
9:00  to  10:00  p.  m. — Goat   island   Goats. 
Saturday.  February  26 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:15  to  9:45  a.  m. — Shopping   hour. 
7  :00  to  7  :30  p.  m. — Shopping  hour. 

KLX— OAKLAND  TRIBUNE, 
OAKlAWD — 509 

Monday.  February  zl 

10  :30  a.  m.  —  Marina  Lee. 

7  :00  to  (  :3U  p.  m. — iNews    broadcast. 

8  :00  lo  y  :0U  p.  m. — Hawaiian  program. 

9  :00  to  10  :00  p.  m. — Weekiy    meeung    of    Lake    Merritt 

Ducks. 
Tuesday.  February  22 
7  :00  to  *  :30  p.  m. — i\ews    broadcast. 
Wednesday,  February  23 
10:30  a.  m.— Martha  Lee. 
6:30  to  7:00  p.  m.— Athens   Ath.    Club  dinner  concert. 

7  :00  to  7  :30  p.  m. — News  broadcast. 

8  :00  to  9  :U0  p.  m. — Educational  program. 

9  :00  to  10:00  p.  m. — Second  program  by  Oakland  Sym- 

phonic Ensemble. 
Thursday.   Fei:ruaiy   24 
7  :00  to  7  :30  p.  m. — News    broadcast. 
Friday,  February   25 
10:30  a.  m.— Martha  Lee. 
7  :00  to  7  :30  p.  m. — News    broadcast. 
8:00  to  9  :45  p.  m. — Special  gala   program. 
9:45  to  10:30  p.  m.— Athens    Athletic    Club    orchestra. 
Saturday.  February  26 
7  :00  to  7  :30  p.  m.-  News    broadcast. 

KFUS— GOSPEL  RADIO,  OAKLAND— 256 

Sunday.   February   20 

9 :00  a.  m. — Exposition     of     the     International     Sunday 

school    lesson. 
11 :00  to  12:00  noon — Church  services. 
7  :45  lo  9  :00  p.  m. — Evening    service. 
Monday,   February  21 

10:00  a.m. — The  hour  of  Christian  Ministry. 
Tuesday,   February  22 

4  :00  to  5  :00  p.  m. — Sacred    variety    program. 
Wednesday.  February   23 
8:00  p.m. — Sacred  songs. 

10:00  a.m. — The  hour  of   Christian    Ministry. 
Friday.   February  25 

10  :00  a.  m.— The   hour  of   Christian    Ministry. 
2  :00  to  3  :00  p.  m. — Women's    Bible  study    hour. 

8:00  p.  m. — Telephone   or    write    in    your    health    ques- 
tions  and    they    will    be    informally   discussed, 
Saturday,  February  26 
1  :30  to  2  :30  p.  m. — Children's    church    broadcast    . 

6  :30  to  7  :30  p.  m. — Gospel    Weather    Bureau    forecast. 

Announcements  of  churches    for  Sunday. 

KFI— EARLE  C.  ANTHONY,  INC., 
LOS  ANGELES— 467 

(Copyr:ght    1925    by    Earle  C.    Anthony,    Inc. I 
Sunday,  February  20 
10:00  a.m. — Morning  services. 

11  :00  a.  m.— Temple   Baptist  Church. 

2:45  p.  m.— San  Francisco  Symphony  Orchestra,  di- 
rection of  Alfred  Hertz,  presented  by  the  Standard 
Oil  Company  of  California.  Broadcast  by  KFI, 
KPO   and   KGO. 

6:00  p.  m. — Weekly  program  of  classical  and  semi- 
classical  music,  by  the  Russian  Academy  of  Musical 
Art  trio. 

7  :00  p.  m.  -Aeolian   organ    recital,    Alex    Reilly  at    the 

console. 
8:00  p.  m. — -Packard    classic   hour. 
9:00  p.m. — Bob   Bottger  and  his  Venetians  dance 

orchestra. 
10  :00  p.  m.— Packard    Six    Orchestra. 


Monday.  February  21 

10  :20  to  10  :40  a.  m. — Furnishings  for  the  home,  Agnes 
White. 

10:40  to  11  :00  a.  m.— Betty    Crocker  Gold    Medal    Flour 
talks. 

11  :10  to  11  :30  a.  m.— Food  talks  by  Aenes  White. 
5:30  p.m. — Virgil  Ray's  Winter  Garden  Orche3tra. 
6:15  p.  m.- — Radiotorial. 

6:30  p.m. — Vest    Pocket  program. 

7:00  p.m. — Program  by  the  Starke  Sisters. 

8  :00  p.  m. — Brahms    Quartet,    featuring  Ferenz  Steiner, 

cellist. 
9:00  p.  m.— Ruth    Palethrope,    soprano,    and    Lewis    A. 

Kerwin,  concert   pianist. 
10:00  p.  m. —Weekly     program,     presenting     vaudeville 

artists,  by  Meiklejohn    Bros. 
Tuesday,  February  22 

5  :30  to  6  :00  p.  m. — The  Dragon    Hawaiians. 

6  :00  to  6  :15  p.  m. — Josephine    Lachmar. 
6:15  p.  m. — Radiotorial. 

f*:30  p.  m. — Vest   Pocket  period. 

7:00  p.  m. — Jack    Martin's    Hawaiian  Trio. 

8:00  p.m. — Weekly    program    by    the    Gattone    String 

Quartet. 
9:00  p.  m. — Mrs.    Edward    C.    Crossman,    contralto. 
10:00  p.m. — Azure    Music   Club.     Glenn    Edmunds   and 

his  Collegians  Dance  Orchestra. 
Wednesday,  February  23 
10:20  to  10:40  a.  m.— Child    Training    talks    by    Agnes 

White. 
10:40  to  11:00  a.  m.— Betty   Crocker   Gold    Medal    Flour 

talks. 
11  :10  to  11:30  a.  m. — Food    talks    by    Agnes    White. 
5:30  p.  m. — Jack    Murray's    Italian    Village    Orchestra 

and   soloists. 
6:15  p.  m.- — Radiotorial. 
6  :30  p.  m. — Vest  Pocket  period. 
7:00  p.m. — Ray    Fisher's    Original    Victorians     Dance 

Orchestra, 


Follow  the 

(Jolden  ^ad 

to  Health! 

Tune  in  on  KPO  every  morn- 
ing at  6:45  -  7:15  or  7:45  for 
the  Daily  Golden   Road  to 
Health  Exercises 

These  exercises  are  given  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California;  for  22  years  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  qual- 
ity in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


February  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Radio  Program  for  Next  Week 


1 :30  p.  m. — Nick    Harris,    detective    stories. 

7:45  p.m. — Eugene   Whisenant,    popular  singer. 

8  :00  p.  m. — Program  by  Caipet  Male  Quartet.  Calpet 
Orchestra,  Chico  De  Verde,  director ;  Paul  Roberta, 
tenor.  Presented  by  the  California  Petroleum  Cor- 
poration. 

9:00  p.m. — Orline   Burrow,   violinist. 

10 :00  p.  m. — Program  by  Sunset  Instrumental  Quar- 
tet, Dorothy  Ruth  Miller,  pianist. 

Thursday,   February  24 

6:30  p.m. — Sebastian's  Cotton   Club  Orchestra. 

6:15  p.  m. — Radiotorial. 

6:30  p.  m. — Clarice  Russell  and  Leslie  Adams. 

1 :00  p.  m. — Weekly  program  presented  by  the  Uni- 
versity of  Southern   California. 

8:00  p.m. — KFI  drama  hour. 

9:00  p.m. — Monrovia    High    School    Girls    Little 
Symphony.  . 

10  :00  p.  m. — Johnston  and  Farrels   Music  Box   hour. 

Friday,  February  25 

10  :20  to  10  :40  a.  m. — Talk  on  home  management  by 
Agnes  White. 

10:40  to  11:00  a.  m.— Betty    Crocker   Gold   Medal   Flour 

11:10  to  11:30  a.  m. — Food  talks   by  Agnes  White. 

5:30  p.m. — Eugene    Blscailuz   and    program    by    the 
Sheriff's  office. 

6:15  p.m.— KFI   Radiotorial    period. 

6  :30  p.  m. — Program  by  Lou  Parker. 

7 :00  p.  m. — Program  by    Paul   Roberts  and    Leslie 
Adams. 

8:00  p.m. — Aeolian  organ  recital.  Alex  Reilly  at  the 
console. 

9:00  p.m. — Alma    Frances    Gordon,    contralto. 

10:00  p.m. — Packard  Ballad  Hour. 

Saturday,  February  26 

5:30  p.m. — Mosby's   Hot  Five  Dance  Orchestra. 

6:15  p.m. — Radiotorial  period. 

6:30  p.m. — Tarvin  Sisters. 

7:30  p.m. — Felipe   Delgado.   Media    Hora   Espanola. 

8:00  p.m. — Mission  Bell  Orchestra.  Pryor  Moore,  di- 
rector ;  Eva  Olivotti  and  James  Burroughs.  Pre- 
sented by  the  Los  Angeles  Soap  Company.  Broad- 
cast by  KFI,  KPO  and   KGO. 

9:00  p.m. — Emma   Kimmel.   soprano. 

10:00  p.m. — Packard    Radio   Club. 

11  :00  p.  m. — KFI  Midnight    Frolic. 

KNX— L.   A.   EVENING   EXPRESS, 
LOS  ANGELES— 337 

Daily  Except  Sunday 

8  :00  a.  m. — Inspirational    talk    and    morning   prayer. 
8:55  a.m. — Time  signals. 

9  :00  a.  m. — Shopping    news. 

10:30  a.m. — Household  economics  (except  Friday  and 
Saturday). 

12  :00  noon — -Orchestra,    George    Redman,    director. 
1:30  p.m. —The   Book    Work. 

4:00  p.m. — Lost  and    Found   column. 

4  :65  p.  m. — Market  reports. 

fi  :30  p.  m. — Orthophonic  Victrola. 

6:00  p.m. — George   Redman's   Concert   Orchestra. 

6:30  p.m. — Dinner  hour  concert. 

Sunday,  February  20 

10:00  a.m. — First  Presbyterian   Church  of  Hollywood. 

2  :00  to  4  :00  p.  m. — Musical    program, 
4:00  p.  m.— Roberts  Golden  State  Band. 

5  :15  p.m. — Wilshire  All-Souls   Church. 
6:80  p.  m. — Hollywood    Unitarian    Church. 

7:00  p.m. — First   Presbyterian    Church    of  Hollywood. 

8 :00  p.  m. — Concert  orchestra. 

9:00  p.m. — Courtesy  program. 

Monday,  Fehruary  21 

8:00p.m. — First    Presbyterian    Church    of    Hollywood. 

7:00  p.m. — Orthophonic  Victrola. 

7  :30  p.  m.— Playlet. 

8  :00  p.  m. — Courtesy  program. 
9:00  p.  m.— Courtesy  program. 
10:00  p.  m.— KNX   feature  program. 

11 :00  p.  m. — Gus   Arnheim's   Orchestra. 
Tuesday,   Fehruary   22 

3  :00  p.  m. — Combined  program   of  the   Police  and 

Fire  Departments. 

4  :00  p.  m. — Radio    matinee. 

7  :00  p.  m. — Feature   program. 

8  :00  p,  m. — Feature  program. 
9:00  p.m. — Courtesy   program. 

10:00  p.  m.— Gus    Arnheim's   Orchestra. 

Wednesday.   Fehruary  23 

3  :00  p.  m. — Paul  Hugon. 

4:00p.m. — "What  Have  You?" 

7:00p.m. — Orthophonic   Victrola. 

7  :30  p.  m. — Feature  program. 

8:00  p.  m. — Courtesy  program. 

9:00  p.  m.- — Courtesy  program. 

11 :00  p.  m.— Gus    Arnheim's  Orchestra. 

Thursday.   Februarv  24 

11 :00  a.  m.— Nature  talk. 

7  :00  p.  m. — Organ    recital. 

8:00  p.  m.— Courtesy  program. 

9  :00  to  10  :00  p.  m. — Feature    program. 
10:00  p.m. — Feature  program. 

11:00  p.m. — Gus  Arnheim's  Orchestra. 
Friday.  February  25 

3  :00  p.  m. — Musical   program. 

4  :00  p.  ni. — Boy   Scout*'    musical    program. 
7  :00  p.  m. — Feature  program. 

8:00  p.  m. — Courtesy  program. 

9:00  p.  m. — Feature  program. 

10:00  p.  m.-  -American    Legion   Stadium. 

11:00  p.m. — Gus    Arnheim's   Orchestra. 

Saturday.  February  26 

3:00  p.m.-    Town  Crier  of  the  Day  and  his  Pals. 

7 :00  p.  m. — Stories  of   insect  life. 


7:15  p.m. — Announcement  of  Sunday  services. 

7  :30  p.  m. — Feature  program. 

8  :00  p.  m. — Feature  program. 

9  :00  p.  m. — Feature  program. 

10:00  p.m. — Gus  Arnheim's  Orchestra. 

11:00  p.m. — KNX    Frolic   from   the  main   studio. 

KFWB— WARNER   BROS., 
HOLLYWOOD— 252 

Sunday,   February  20 

2:00  to  3:00  p.  m. — Organ    recital. 

8  :30  to  9  :00  p.  m. — Studio    program. 

9  :00  to  11 :00  p.  m. — Warner    Bros.    Frolic. 
Monday,  February  21 

12  :30  to  1 :30  p.  m—  Classified  hour. 
5  :00  to  5  :40  p.  m. — Children's  period. 

5  :40  to  6:00  p.  m. — "Physiology    and    Psychology    of 

Beauty." 

6  :00  to  7  :00  p.  m.— Dinner  hour  concert. 

7  :00  to  8  :00  p.  m. — Concert  orchestra    and    soloists. 

8  :00  to  8:10  p.  m. — Daily    news    items. 

8:10  to  9:00  p.  m. — Bill    Henry,    popular    songs. 

9  :00  to  9  :50  p.  m. — European    Novelty    Orchestra. 
9  :50  to  10  :00  p.  m. — Daily  news  items. 

10:00  to  11 :00  p.  m. — Dance   music. 

11:00  to  12:00  p.  m.— Henry   Halstead  and  his 

orchestra. 
Tuesday,    February    22 
12  :30  to  1 :30  p.  m. — Classified  hour. 

4  :45  to  5  :00  p.  m. — "Diet." 

5  :00  to  5  :40  p.  m.— Children's  period. 

5  :40  to  6  :00  p.  m.— "Physiology    and    Psychology    of 

Beauty." 

6  :00  to  7  :00  p.  m, — Dinner  hour  concert. 

7  :00  to  7  :3Q.p.  m. — Studio   program. 

7  :30  to  7  :50  p.  m. — Warner    Bros.    Orchestra. 

7  :50  to  8  :00  p.  m.— Daily  news     items. 

8  :00  to  9  :00  p.  m— Hawaiian    Trio. 

9:00  to  9:50  p.  m. — Warner    Bros.    String   Trio. 

9  :50  to  10  :00  p.  m. — Daily  news  items. 

10  :00  to  11 :00  p.  m. — Dance    music. 

11:00  to  12:00  p.  m—  Henry   Halstead  and  his 

orchestra. 
Wednesday,  February  23 
12  :30  to  1 :30  p.  m. — Classified  hour. 
5  :00  to  5  :40  p.  m. — Children's  period. 

5  :40  to  6  :00  p.  m. — "Physiology    and     Psychology    of 

Beauty." 

6  :00  to  7  :00  p.  m. — Dinner  hour  concert. 

7  :00  to  7  :30  p.  m. — Thirty    minutes   of  sunshine. 
7  :30  to  7  :50  p.  m. — Warner   Bros.    Orchestra. 

7  :50  to  8  :00  p.  m.— Daily    news    items. 

8  :00  to  9  :00  p.  m.— Warner    Bros.    Orchestra. 
9:00  to  9:50  p.  m. — String    Trio. 

9  :50  to  10  :00  p.  m.—  Daily  news  items. 

10  :00  to  11  :00  p.  m. — Dance    music. 

11 :00  to  12  :00  p.  m.— Henry   Halstead  and   his 

orchestra. 
Thursday,    February  24 
12  :30  to  1 :30  p.  m. — Classified  hour. 

5  :40  to  6  :00  p.  m.— "Physiology     and     Psychology    of 

Beauty." 

6  :00  to  7  :00  p.  m. — Dinner    hour    concert. 

7  :00  to  7  :30  p.  m. — Program. 

7  :30  to  7  :50  p.  m. — Warner   Bros.    Orchestra. 
7:50  to  R  :00  p.  m. — Daily    news    items. 

8  :00  to  9  :00  p.  m. — Warner    Bros.    Orchestra. 
9:00  to  9:50  p.  m.— String  Trio. 

9  :50  to  10  :00  p.  m. — Daily  news  items. 

10  -.00  to  11  :00  p.  m.— Rainbow   hour. 

11  :00  to  12:00  p.  m.— Henry   Halstead   and   his 
orchestra. 

Friday,   Fehruary  25 

12  :S0  to  1 :30  p.  m— Classified  hour. 

5:40  to  6:00  p.  m.— "Physiology    and    Psychology    of 
Beauty." 

6  :00  to  7  :0(1  p.  m. — Dinner  hour  concert. 

?  :00  to  7  :30  p.  m.— Warner   Bros.    Orchestra. 

7  >80  to  B  :00  p.  m. — Concert   orchestra    and    soloist. 

8  :00  to  8  :10  p.  m.—  Daily    news    items. 

8:10  to  9:00  p.  m.— Warner   Bros.    Orchestra. 
9:00  to  9:45  p.  m. —Melody  makers*   period. 

9  :4R  to  10  :00  p.  m.— Studio  chatter. 

10  :00  to  11  :f10  p.  m.— Rainbow    hour. 

1 1  :00  to  12  :00  p.  m. — Henry    Halstead   and    his 
orchestra. 

Saturday.  Fehruary  26 
12:30  to  1  :30  p.  m—  Classified    hour. 
5:40  to  6:00  p.  m.— "Physiology    and     Psychology    of 
Beautv," 

6  :00  to  7  :00  p.  m.— Dinner  hour  eoncert- 

7  :00  to  B  :00  P-  m.— Popular  songs. 

8  :00  to  9  :00  p.  m.— Program. 

9:00  to  1^:00  n.  m.  —String    Quartet. 
10:00  to  II  :00  p.  m. — Rainbow  hour. 
H  :00  to  12 :00  p.  m. — Henry   Halstead   and    hi? 
orchestra. 

KGW— MORVIXG    OREGOMAN. 
PORTLAND— 491.5 

SundaT.  Fehruarv  20 

7  >SQ  to  9  p.  m.—  Evening  services. 

9  :00  to  10  p.  m. — Concert  program. 

Mnndav.   Fehruary  21 

fi  -06  to  7  :00  p.  m.— Dinner  concert- 

■  7  :30  p.  m.— Children's   program. 
7  :8Q  to  7  :15  p.  m.—  Utility    service. 

10:00  p.  m.— Vaudeville    entertainment. 
10:fl0to  to  12  :00   p.  m.— Dance    music. 
Tue«d*r.  Fehruary  ** 

6  -00  to  ~  :0O  p.  m.— Dinner  concert. 

7  SO  to  7  :4G  p.  m.— Utility    service. 

|  -00  to  10  on  p.  ni.— Educational    program. 

10  :00to  to  12  :00  p.  m.—  Dance  music. 


Wednesday,  February  23 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :15  p.  m.— Utility  service. 

7:30  to8:00p.  m.— Alh.rls    Poultry    School. 

8  :00  to  9  :00  p.  m.—  Concert. 

9  :00  to  10  :00  p.  m.— Concert. 
Thursday.  February  24 

lj  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :30  to  7  :45  p.  m. — Utility  service. 

7  :45  to  8  :00  p.  m.— Lecture. 

8:00  to  10:00  p.  m.— Vaudeville    entertainment. 

Friday,   February  25 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :30  p.  m. — Children's    program. 

7:30  to  8:00p.  m. — Weekly    meeting    of    the    KGW 
Movie  Club. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:30  p.  m. — Dance   music. 

10:30  to  12:00  p.  m. — Weekly  Frolic  of  the  Keep 

Growing  Wiser  Order  of  Hoot  Owls. 
Saturday,  February  26 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :30  to  7  :45  p.  m. — Weather    report. 

9  :00  to  10  :00  p.  m. — Concert. 

10  :00  to  12  :00  p.  m — Dance    music. 

KFOA— RHODES  DEPARTMENT  STORE, 
SEATTLE— 454.3 

Monday,  February  21 

6  :00  to  7  :00  p.  m. — Dinner  music. 

7  :00  to  7  :30  p,  m. — Popular  song  program. 

7  :30  to  8:00  p.  m.— Cruise  of  the   Sound   Ferry   Line 

Buccaneers. 
8:15  to  8:30  p.  m.— Industrial   News. 
Tuesday,  February  22 

6  :00  to  7  :00  p.  m. — Dinner  music. 

7  :00  to  7  :30  p.  m. — Children's  program. 

7  :30  to  8  :00  p.  m. — Pitchford   Sisters. 
8:00  to  8:30  p.  m. — Bridge   game. 

8  :30  to  9  :00  p.  m.— Male   quartet. 
Wednesday.  February  23 

6  :00  to  7  :00  p.  m. — Dinner  music. 

7  :00  to  8  :00  p.  m. — Entertainers. 

8  :00  to  9  :00  p.  m.— Orchestra. 

9  :00  to  10  :00  p.  m.— Orchestra    and  soloists. 
Thursday.  February  24 

6  :00  to  fi  :30  p.  m. — Dinner  music. 
6  :30  to  7  :30  p.  m. —Orchestra. 
8  :00  to  8  :80  p.  m  —  Doc   Proelss. 
8:30  to  9:30  p.  m.— Trio  De   Luxe. 
Friday.  February  25 

6  :00  to  7  :00  p.  m. — Dinner  music. 

7  :00  to  H  :00  p.  m. — Studio    program. 
9:00  to  10:30  p.  m. — Kirkland    Serenaders. 

10  :30  to  12  :00  p.  m.— Weekly     frolic     of     the     "Keep 
Growing  Wiser  Order  of  Hoot  Owls." 

Saturday.   Fehruary  26 

2  :00  to  2  :30  p.  m. — Homemakers'    and    Shoppers' 

Burea. 
4  :30  to  5  :00  p.  m. — Afternoon    news    items. 
6  :00  to  7  :00  p.  m. — Dinner  music, 

8  :30  to  9  :30  p.  m. — Popular    studio    program. 

KOA— GENERAL    ELECTRIC,   DENVER 
—322.4  (Mountain  Time) 

Sunday.  February  20 

10:50  a.  m. — Church  service, 

6  :30  p.  m. — Organ   recital. 

7  :50  p.  m.  — Church   service. 
Monday.  February  21 

6:00  p.  m.— New  York  stocks. 

•  ;08  p.  m.     Chicago  grain. 

G  :13  p.  m.  —Live  stock  :  produce. 

fi  :2U  p.  ni.—  News    bulletins. 

6:30  p.  m.— Dinner  concert. 

7  :30  p  m. — Children's  hour. 

K:00p.  m. — Instrumental    program. 

8:15  p.  m. — Studio  program. 

Tuesday.   Fehruary  22 

6:00  p.  m.      New  York  stocks. 

m.- — Chicago  grain. 
6:13  p.  m.  —Livestock  :    produce. 
6:20  p.m. — News  bulletins. 
6:30  p.m. — Dinner   concert. 

7  :30  p.  m.  —  Farm   question   box. 

8  :<ni  p.  ni.—  Auction    bridge. 
Wednesday.   February   23 

i    ni.      New   York  stocks. 
6:08  p.  m. — Chicago  grain. 
6:13  p.  m. — Livestock  :  produce. 
6:20  p.  m.    -News  bulletins. 
8:27  p.  m. — Radio    Council    talk. 
6:30  p.  m.  —  Dinner  concert. 
7:30  p.  ni.  — -Wynken.    Blynken  and   Nod    time. 
8:00  p.  m.—  Instrumental    program. 
S:15  p.  m.—  Program. 
Thursday.    Fehruary    24 
6:00  p.m.— New  York  stocks. 

ni.— Chicago  grain. 
6  :13  p.  m.  —  Livestock  :    produce. 
6:20  p.m.     -News   bulletins. 
Friday.    February  25 
6  :00  p.  m.— New   York   stocks. 

n. — Chicago  grain. 
6  :13  p.  m.— Livestock  :   produce. 

m. — News  bulletins. 
6:30  p.  m.  —Dinner   concert. 

...  m.  —  ■"A«:e   K;rk  . 

7:30  p.  m.  — Preview  of    International    Sunday    School 

lesson. 
8  :00  p.  m.  -  Instrumental    program. 

m.    -Studio  program. 
Satorday.  Fehruary  26 
10:30  p.  m.—  Dinner  program. 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  19,  1927 


(Continued  from  Page  7) 
Frank  McCormick;  Paul  Stdell  and 
his  dog,  "Spotty"  presenting  feats  of 
balancing  and  juggling;  Harry  Mayo 
and  Basil  Lynn  in  a  humorous  skit: 
"You've  Dropped  the  Thread";  Carr 
and  Parr,  English  comedians  in  an 
eccentric  dance. 


Kreisler  Recital 

Fritz  Kreisler,  famous  violinist, 
will  give  his  only  recital  in  Northern 
California,  tomorrow  afternoon  (Sun- 
day) in  the  Civic  Auditorium.  Carl 
Lamson,  pianist,  who  has  been  his 
accompanist  for  many  years,  will  as- 
sist the  noted  master  on  the  violin. 

Kreisler's  program  will  include  sev- 
eral of  his  transcriptions  of  works  for 
other  instruments,  which  have  be- 
come internationally  popular.  Among 
them  will  be  the  Lehar-Kreisler, 
"Frasquita  Serenade" ;  the  De  Falla- 
Kreisler,  "Danse  Espagnole"  and  the 
Scott-Kreisler,  "Lotus-Land." 

Music  lovers  are  looking  forward 
to  a  great  treat  in  anticipation  of  the 
Kreisler  recital  with  its  marvelous 
repertoire  including  a  Mozart  Sonata, 
No.  15  in  B  fiat  major ;  and  the  mu- 
sic of  Tartini  and  Tschaikowsky, 
played  as  only  Kreisler  ca  nplay  these 
numbers. 

*  *     * 

Lecture  on  Astronomy 

A  lecture  in  Astronomy  is  to  be 
given  on  Monday,  February  21st,  at 
8  o'clock  p.  m.  by  Dr.  William  F. 
Meyer,  Associate  Professor  of  As- 
tronomy in  the  University  of  Califor- 
nia. The  lecture  will  be  given  in  the 
Auditorium  of  the  Pacific  Gas  and 
Electric  Co.,  245  Market  St.,  under 
the  auspices  of  the  Astronomical  So- 
ciety of  the  Pacific.  The  subject  will 
be  "The  Problems  of  the  Sun"  and  is 
free.    The  public  is  cordially  invited. 

*  »     * 
At  Paul  Elder's 

Irving  Pichel,  who  is  now  director 
of  the  Lobero  Theater,  Santa  Bar- 
bara, and  was  formerly  director  of 
The  Berkeley  Play  House,  will  read 
Sidney  Howard's  latest  play,  "Ned 
McCobb's  Daughter,"  in  the  Paul 
Elder  Gallery,  Monday  afternoon, 
February  21st,  at  3:30  o'clock.  This 
play,  produced  by  the  Theater  Guild, 
is  one  of  the  outstanding  successes 
of  the  current  season  in  New  York. 

*  *     * 

Paul  Harvey,  formerly  publisher  of 
the  International  Interpreter  and 
widely  known  as  a  brilliant  lecturer 
on  world  problems,  is  to  visit  San 
Francisco  in  the  near  future  to  give 
a  group  of  lectures  in  the  Bay  Region. 


His  first  appearance  is  to  be  in  the 
Paul  Elder  Gallery,  Saturday  after- 
noon, February  26th,  at  2:30  o'clock. 
His  subject  will  be  "The  Significance 

of  America's  Stand  on  Nicaragua." 

*  *     * 

Theater  Arts  Club 

The  Theater  Arts  Club,  Inc.,  San 
Francisco's  energetic  dramatic  organ- 
ization, which  is  making  popular  the 
production  of  the  one-act  play — hav- 
ing specialized  on  them  for  nearly 
three  years — will  stage  its  February 
performance  in  the  auditorium  of  the 
Women's  City  Club,  on  the  24th  of 
this  month. 

Talma-Zetta  Wilbur,  production  di- 
rector of  the  "Little  Theatre"  group, 
is  coaching  the  players  in  final  re- 
hearsals for  the  production.  The 
vehicles  chosen  for  presentation  are 
"Jazz  and  Minuet,"  by  Ruth  Giorloff ; 
"Pomp,"  by  Sada  Cowan,  author  of 
many  well-known  dramatic  frag- 
ments; Booth  Tarkington's  scream- 
ingly funny  sketch,  "Station  YYYY," 
and  an  odd  bit  called  "An  Idyll  of  the 
Shop." 

The  players  will  be:  Andrew  Sal- 
mon, Sara  Lee  Mercereau,  William  S. 
Lord,  Lawrence  Horgan,  Madaleine 
Sheehan,  Philip  Nathan,  Boyd  Jen- 
kins, Josephine  Moschella,  Augusta 
Mathias,  Dian  D'Auber,  Madaline 
Bast,  Leta  Schwartz,  Mabel  Iverson, 
Margaret  Hammond,  Stanley  W. 
Kerley,  J.  Clarence  Myers,  Gustave 
Wennberg,  Victor  Faure,  Augusta 
Schad,  Alyce  Marean,  William  Vann 
Connors  and  James  McCormick. 

Granada 

"The  Third  Degree,"  famous  stage 
melodrama  of  twenty-five  years  ago, 
is  being  shown  this  week  at  the 
Granada  as  a  screen  play. 

The  crux  of  the  story  is  the  third 
degree  denouement.  Accused  of  the 
killing  of  a  blackmailer,  the  innocent 
victim  goes  through  the  entire  cata- 
logue of  now  outlawed  torture. 

On  the  stage,  Jack  Partington  pre- 
sents "Four  Leaf  Clovers."  Eddie 
Peabody  and  the  Scovell  Marvelous 
Three  do  their  bit.  The  Granada 
Sweethearts  are  back  from  a  two 
weeks'  engagement  at  Los  Angeles. 

*  *     * 

Pantages 

The  Pantages  is  celebrating  its 
first  anniversary  week.  For  the  oc- 
casion, Alexander  Pantages  has 
booked  the  screen  play  of  Harold  Bell 
Wright's  "The  Winning  of  Barbara 
Worth,"  starring  Ronald  Colman  and 
Vilma  Banky. 

"The  Winning  of  Barbara  Worth" 
is  a  glowing  tale  of  those  pioneers 
who  battled  with  the  menace  of 
water,  first  in  its  total  absence  and 
then  in  its  overflowing  presence.  It 
is  the  story  of  vast  lands  reclaimed 


and  the  reclamation  of  a  man's  soul. 
Capitol 

Numberless  brooks  bountifully 
stocked  with  trout  and  salmon  formed 
a  fisherman's  paradise  that  Captain 
Jack  Robertson  and  Art  Young  found 
on  their  two-year  journey  through 
Alaska,  armed  with  only  a  bow  and 
arrow  to  protect  themselves  from  at- 
tack by  wild  animals.  Thei  radven- 
tures  are  being  shown  for  the  first 
time  on  the  screen  this  week  at  the 
Capitol. 

The  spring  of  the  year  found  the 
two  men  on  the  Island  of  Kodiak.   It 

(Continued   on    Page   22) 


NEW  ORLEANS' 

To  better  serve  our  many  friends  and 
patrons  over '400,000.00  has  been 
expended  in  reconstruction  to 
maintain  this  famous  hostelry  as 

One  of  Americas  leading  Hotels; 

ACCOMMODATING  1000  GUESTS 

Lai$e  rooms  with  unusually  high 
ceilings  and  Jood  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  for  perfect  comfort. 
Alfred  S. Aimer  and Co..ud. 

NEW    ORLEANS. LA. 

Send  (or  descriptive  folder  Ticket  Offices  of 
Illustrated  Mdrdi  Gras  all  Transportation 
PrQ^C/ram  for  the  asking lines  in  lobby 


4 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and   Night 

City    Sightseeing S3. 00  per  hour 

Shopping     --------       2.50  per  hour 

Short    Trips,    Taxicah    Rates 


PROSPECT 

4000 


585   Post.   St.. 
San  Francisco 


February  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


TRAVEL  TID-BITS 

By  ERNEST  F.  RIXON 

An  ideal  vacation,  combining  with  the  charm  and  com- 
fort of  a  perfectly  managed  Pleasure  Cruise,  the  endless 
variety  and  highly  educational  value  of  a  visit  to  the  his- 
toric Mediterranean  Borderlands  and  the  greatest  of  the 
European  Capitals; 

Your  opportunity  to  visit  these  fascinating  lands  of 
the  Old  World  under  the  same  delightful  conditions  en- 
joyed by  Winter  Cruise  Travelers  de  Luxe ;  on  a  specially 
chartered  ship  which  will  serve  as  your  home  from  be- 
ginning to  end  of  the  voyage ; 

At  the  most  convenient  season,  with  sailing  and  return 
dates  that  coincide  with  the  beginning  and  end  of  the  va- 
cation period.  The  S.  S.  "California"  sails  from  New 
York  on  June  30th  and  returns  on  August  31st.  The  cli- 
matic conditions  in  the  Mediterranean  lands  during  these 
months  are  excellent.  There  is  a  notable  absence  of 
rainy  and  unpleasant  weather  and  a  temperature  averag- 
ing lower  than  that  of  most  parts  of  the  United  States  at 
the  same  time  of  the  year. 

An  elaborate  itinerary  includes  the  Madeira  Islands, 
Southern  Spain,  Italy,  Greece,  Turkey,  the  Island  of  Cyp- 
rus, the  Holy  Land,  Egypt,  the  French  Riviera  and  North- 
ern Europe,  with  visits  to  six  of  the  great  capital  cities 
of  the  world:  Rome,  Athens,  Constantinople,  Jerusalem, 
Cairo,  Paris  or  London. 

A  splendid  cruise  ship :   The  S.  S.  "California,"  one  of 

the  newest  of  the  Cunard  and  Anchor  Liners,  has  been 
especially  chartered  for  the  Summer  Cruise.  The  "Cali- 
fornia" made  the  cruise  ai-ound  the  Mediterranean  last 
year  and  established  an  enviable  reputation  for  comfort 
and  steadiness. 

At  moderate  fares,  comparable  to  the  cost  of  a  tour 
of  Europe  alone,  you  may  become  a  Member  of  the  Sum- 
mer Cruise  and  avail  yourself  of  this  unusual  travel  op- 
portunity. The  Mediterranean  and  Europe — the  most 
worth-while  Summer  Vacation  from  every  point  of  view. 

Stop-overs  in  Europe 

Passengers  desirous  of  leaving  the  Cruise  at  Naples — 
second  call — or  at  Rome,  Monaco.  Paris  or  London,  may 
arrange  to  do  so,  in  which  case  a  concession  will  be  made 
as  follows : 

Passengers  wishing  to  leave  the  Cruise  at  any  one  of 
the  above-mentioned  points  must  notify  this  intention 
when  booking  membership.  Such  passengers  will  be  en- 
titled to  the  full  program  of  sightseeing  provided  for  the 
Cruise  at  the  city  in  which  they  terminate  their  member- 
ship, also  an  order  for  Trans- Atlantic  Passage  from  Eu- 
rope to  America,  valid  for  one  year,  by  any  of  the  North 
Atlantic  Services  of  the  Cunard  and  Anchor  Lines.  The 
value  of  such  passage  orders  will  lie  one  hundred  and 
fifty  dollars  ($150.00). 

These  orders  will  enable  passengers  to  return  to  Amer- 
ica by  Cunard  and  Anchor  Line  Steamers  from  any  of 
the  following  ports : 

Southampton,  Liverpool,  London.  Plymouth.  Glasgow, 
Londonderry.  Cobh,  Cherbourg  or  Havre. 

For  further  particulars  regarding  this  delightful 
Cruise,  please  communicate  with  Ernest  F.  Rixon.  544 
Market  Street,  and  receive  personal  attention. 


SOCIETY 

(Continued  from  Page  9) 

The  annual  luncheon  and  card  party  of  the  Ladies 
Auxiliary  of  San  Francisco  Commandery  No.  41,  K.  T., 
in  honor  of  the  outgoing  officers,  on  Wednesday,  Febru- 
ary 9,  in  the  Gold  Ballroom  at  the  Fairmont  Hotel,  was 
a  brilliant  affair.  The  room  and  tables  were  bright  with 
spring  flowers  and  the  speaker's  table  was  particularly 
lovely,  a  fountain  in  the  center  with  banks  of  flowers 
carried  out  the  idea  of  a  summer  garden.  Each  guest 
received  a  corsage  bouquet  as  a  favor.  In  the  receiving 
line  were  Mrs.  Edwin  J.  Hanson,  the  new  President,  Mrs. 
0.  H.  Ostlund,  the  retiring  President,  Mrs.  O.  L.  Coburn, 
Mrs.  Charles  Coburn,  Mrs.  Russell  Hetzer,  Mrs.  F.  J. 
Rentchler  and  Mrs.  William  T.  Smith,  officers.  Mrs.  Ost- 
lund, the  retiring  President,  has  served  in  that  office  for 
the  past  year,  is  prominent  in  club  work,  and  has  the 
honor  of  being  decorated  recently  by  King  Gustav  of 
Sweden,  through  the  Swedish  Consulate  of  San  Francisco, 
for  services  rendered  in  behalf  of  the  Swedish  and  Swed- 
ish-American citizens. 


Roof  Garden  Tea 

Mrs.  Edward  J.  Torney  was  hostess  on  Wednesday  at 
a  tea  given  on  the  roof  garden  of  the  Clift  Hotel  in  honor 
of  her  sister,  Mrs.  Harry  C.  Campbell,  who  paid  a  brief 
visit  to  her  parents,  Mr.  and  Mrs.  Kirkham  Wright.  She 
has  returned  to  her  home  in  Porterville. 

Among  those  entertained  at  the  tea  were:  Mesdames 
Kirkham  Wright,  Emmett  Rixford,  Lathrop  Ellinwood, 
Perry  Evans,  Anson  Herrick,  St.  George  Holden,  Harry 
Yeazell,  Misses  Viola  Meyer,  Johanna  Volkmann. 
*     *     * 

At  Bridge  Tea 

A  bridge  tea  was  enjoyed  Friday  afternoon  by  the 
officers'  wives  at  Fort  Scott.    The  party  was  an  unusually 

(Continued  on  Page  18) 


Bootleggers,  we  hear  in  drinking  circles,  are  now  pick- 
ing up  a  few  extra  pennies  by  selling  their  lists  of  cus- 
tomers to  undertakers. — New  York  Evening  Post. 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street.  San  Francisco.  Cal. 

TELEPHONE  SITTER 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  19,  1927 


T^HE  Fish  and  Game  Commission  is  taking  up  the  mat- 
ter of  the  depositing  of  distillery  refuse  in  the  waters 
of  the  State.  Such  refuse  is  found  to  have  a  destructive 
effect  upon  fish  in  the  waters  with  which  it  comes  into 
contact.  We  are  getting  to  be  very  careful  about  mat- 
ters which  we  formerly  ignored. 

*  *  * 

The  Department  of  Commerce  has  issued  the  most 
comforting  opinion  on  the  f ueL  question,  so  far  published. 
The  decline  in  crude  oil  production,  it  says,  will  be  so 
gradual  that  it  will  give  time  for  other  materials,  which 
enter  into  competition  with  petroleum,  to  make  them- 
selves available.  The  art  of  getting  power  out  of  these 
materials  will  develop  so  well  that  the  loss  will  scarcely 
be  felt. 

*  *     * 

Market  value  of  stocks  trade  in  during  the  month  of 
January,  on  the  San  Francisco  Stock  and  Bond  Exchange 
amounted  to  828,190,428,  on  a  turnover  of  956,035  shares. 
This  is  the  largest  monthly  market  value  since  last  Sept- 
ember, when  654,485  shares  of  828,469,920  market  value 
were  traded  in. 

*  *     * 

The  United  States  is  using  a  tremendously  increased 
amount  of  tin,  as  appears  from  the  report  of  a  special 
commission.  The  virgin  tin  has  to  be  imported,  and,  as 
Britain  has  a  controlling  ownership  of  the  available  virgin 
tin,  the  increased  demand  has  raised  prices  of  the  raw 
material  to  our  detriment.  The  production  of  both  terne 
and  tin  plate  has  greatly  developed  in  the  United  States, 
the  former  amounting  to  100,000  tons  and  the  latter  to 
1,425,000  tons  in  1925. 

*  *     * 

If  the  question  is  raised  as  to  why  the  tremendous 
amount  of  tin  plate,  the  following  list  of  articles  in  which 
tin  plate  is  used  will  answer  very  sufficiently: 

Articles  in  which  tin  plate  is  used  are — machine  plates, 
alkali  drums,  bottles  and  jar  caps,  boxes  and  other  con- 
tainers, buttons  and  seals,  carpet  sweepers,  cream  separ- 
ators, galvanized  ware,  gasoline  stoves,  gas  stoves  and 
furnaces,  kitchen  cabinets,  lanterns,  lye  cans,  metal  ceil- 
ings, metal  wheels,  nickel  plating  purposes,  picture 
frames,  powder  kegs,  stove  boards,  sinks,  signs,  novelties, 
paint  drums,  and  refrigerating  plants. 

*  *     * 

Terne  is  generally  known  as  roofing  tin  and  its  prin- 
cipal use  is  for  that  purpose. 

*  *     * 

Three  decades  ago  our  industrial  output  did  not  exceed 
ten  billions  for  the  year;  in  1926  the  industrial  output 
was  about  63  billions.  Thirty  years  ago  our  bank  de- 
posits were  about  5  billions;  now  they  are  48  billions. 

*  *     * 

When  you  examine  the  reason  for  the  above  it  has  been 
well  pointed  out  by  J.  H.  Tregoe  that  the  cause  of  this 
magnificent  increase  has  lain  in  the  increased  uses  of 
credit. 

*  *     * 

California  citrus  fruits  are  making  great  headway. 
According  to  the  development  department  of  the  South- 
ern Pacific,  the  greatest  change  is  taking  place  in  the 
flavor,  appearance,  size  and  juice  content  of  the  grape 
fruit. 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.  1863 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund    over    $565,000.00, 

standing    on    Books   at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

1IA1GHT  STREET  BRANCH Haiftht  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  UUoa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4  J/0  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:     TORONTO.    CANADA 
Paid   Up  Capital  $20,000,000  S20.000.000   Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  BoueM  :  FOREIGN  and  DOMESTIC  CREDITS 
Issued  :  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND  ;  NEW  YORK  ;  PORTLAND,  ORE.  ;  SEATTLE. 
WASH.:  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      150    California    Street 
BRUCE   HEATHCOTE  w.  J.   COULTHARD 

Manager  Asat.  Manager 


Compensation.    General    Liability.    Plate    Glass,    Accident    and    Health. 
Fidelity  and   Surety,   Burglary,    Automobile    Insurance 


Branch   Office    Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED    STEEL    PIPE.    TANKS.    CULVERTS,    PENSTOCKS. 

FLUMES.    GASHOLDERS.     SMOKESTACKS.    ETC. 

San   Francisco.   Calif.  Los  Angeles.  Calif. 

141  Market  Street  5717  Santa  Fe  Avenue 


THE  HOMER  SYSTEM 

ACCOUNTANTS  —  AUDITORS  —  COLLECTORS 

Supervision  of  C.  P.  A. 

Excellent  Legal  Connections 

Financial   Statements,   Balance   Sheets,   Tax   Reports,   Book- 
keeping Systems;   Bonded  Collectors  of  Bad,  Doubtful,  Slow 
Accounts;  Notes  Vigorously  Prosecuted. 

De Young  Building,  San  Francisco,  Calif. 

Phone  Garfield  2024 


W.  W.  HEALEY 

NOTARY    PUBLIC— INSURANCE    BROKER 

208    Crocker  Building    (Opposite   Palace   Hotell .    San    Francisco 
PHONE    KEARNY  391 


February  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


By  ELEANORE  F.  ROSS 

A  dainty  new  volume  of  poems  by  "Our  Nancy"  has 
just  been  issued  by  the  Cloister  Press,  with  the  title: 
"Cameos." 

The  verses  therein  are  just  as  poignantly  sweet,  just 
as  full  of  the  poetry  implanted  in  the  Irish  heart,  just  as 
appealing  as  those  in  her  former  volumes  —  "Laughter 
and  Longing"  and  "Wings  of  Youth." 

There  are  minor  faults  in  meter,  but  never  is  there  an 
unpoetical  line,  never  a  song  that  does  not  sing  itself  into 
our  hearts,  for  Nancy  Buckley  is  essentially  a  poet.  She 
sings  because  she  cannot  help  but  sing. 

She  writes  naively  that  she  "sings  of  little  things,"  but 
there  is  an  undertone  of  big  emotions  at  times  in  her 
singing;  and  I  believe  if  Nancy  put  her  mind  to  it,  she 
might  rise  to  quite  enviable  heights. 

Some  of  her  metaphors  are  quite  unusual,  even  in  these 
days  of  a  plethora  of  poetry ;  and  she  possesses  that  deep 
and  sincere  love  of  Nature  which  belongs  fundamentally 
to  the  artiste. 

"Cameos,"    by   Nancy   Buckley.    Cloister   Press,    San 

Francisco. 

*  *     * 

The  discriminating  public,  who  do  not  look  upon  Rob- 
ert W.  Chambers  as  merely  a  fiction  writer,  but  who 
recognize  him  as  an  historian  and  an  antiquarian,  will 
appreciate  his  latest  book:    "The  Man  They  Hanged." 

Never,  to  my  mind,  were  the  Indians  of  North  America 
written  of  so  vividly  and  comprehensively  as  in  Cham- 
bers' "The  Hidden  Children";  while  in  another  work  of 
his,  "The  Business  of  Life,"  he  unfolds  a  wealth  of 
knowledge  on  the  subject  of  antiques. 

Now,  in  "The  Man  They  Hanged,"  which  is  a  history 
of  old  New  York,  he  sets  forth  the  redoubtable  Captain 
Kidd  as  an  honest  and  honorable  citizen,  his  source  of 
information  being  documents  of  that  early  day  in  Ameri- 
can chronicles. 

This  is  a  new  but  evidently  authentic  way  of  looking 
at  a  character  which  we  have  heretofore  accepted  as  a 
notorious  pirate,  but  we  abide  by  Mr.  Chambers'  descrip- 
tion of  the  man,  for  whatever  this  novelist  has  written. 
we  may  be  assured  is  backed  up  by  truth. 

"The  Man  They  Hanged,"  by  Robert  W.  Chambers. 
D.  Appleton  &  Co.  publishers.  Price  |2.00. 

*  *     * 

"As  a  man  thinketh,  so  is  he,"  is  a  Biblical  quotation 
that  we  are  all  familiar  with.  This  may  be  so,  spiritually, 
but  materially  it  might  be  paraphrased:  "As  a  man 
eateth,  so  is  he."  for  diet  is  certainly  a  very  important 
feature  in  health  and  strength  of  the  body. 

"Eating  Vitamines."  by  C.  Houston  Goudiss.  is  a  small 
volume,  but  big  in  dietetic  knowledge.  This  is  a  new  re- 
vised and  enlarged  edition  of  a  book  by  the  same  title. 
recently  published,  but  the  new  edition  stresses  the  dis- 
covery of  a  new  "vitamine"  called  E.  or  sometimes  X, 
which  is  now  fully  explained.  There  are  also  additional 
recipes,  and  the  whole  work  possesses  a  greater  impor- 
tance than  is  usually  the  case  with  a  revised  edition. 


Books   that   are   reviewed    in   the   News    Letter    can   he   ohtained 

at  PAUL    ELDER'S 

AND   TAUL  ELDERS   LIBRARY 
239    Post   Street  San    Francisco.   Calif. 


Financial  Center  Building 

Lovers  of  the  beautiful  may  rejoice  in  the  knowledge 
that  gradually,  but  none  the  less  surely,  are  builders  real- 
izing that  skyscrapers  may  possess  a  regal  individuality 
all  their  own,  and  that  utility  may  go  hand  in  hand  with 
harmony  and  charm. 

When  one  realizes  that  a  great  majority  of  metropoli- 
tan people  spend  the  best  part  of  their  lives  in  the  down- 
town district,  and  that  it  is  this  section  of  a  city  which 
is  taken  as  the  criterion  of  its  financial  status,  even  the 
most  practical  citizen  must  come  to  the  conclusion  that 
beauty  of  line,  harmony  of  feature,  should  be  important 
components  of  the  commercial  center  of  a  community. 

Surely  the  builders  of  the  Financial  Center  structure 
on  the  northwest  corner  of  California  and  Montgomery 
streets,  had  this  truth  in  mind  when  they  planned  this 
imposing  fabric:  Of  Romanesque  architecture,  the 
warmly  beautiful,  hand-carved  walls  of  Prazanelle  marble, 
the  ornate  ceiling,  the  sparkling  chandeliers,  of  its  lobby, 
resemble  the  features  of  a  lovely  cathedral  rather  than 
the  fittings  of  the  entrance  to  a  prosaic  office  building ! 

Mr.  Frank  Sykes,  who  has  the  directorship  of  this 
building  in  hand,  spoke  enthusiastically  of  the  various 
skyscrapers  which  are  rearing  their  lofty  heads  above 
the  crowded  streets  of  San  Francisco.  He  spoke  of  the 
Financial  Center  as  the  first  of  the  group  of  new  sky- 
scrapers to  be  finished.  Sixty  per  cent  of  the  offices  had 
already  been  leased  at  the  time  of  its  formal  opening; 
quite  a  number  of  its  present  tenants  having  leased  their 
quarters  before  the  building  was  fairly  started. 

"I  believe  that  in  only  a  few  years  from  now,"  said  Mr. 
Sykes,  "A  four  to  six  or  eight  story  building  in  San 
Francisco  will  be  a  thing  of  the  past,  and  that  these 
super-structures  will  prevail  in  the  business  section.  The 
more  prevalent  they  become,  the  more  attention  will  be 
given  to  their  indivisible  entities,  so  that  these  struc- 
tures, while  harmonizing  with  the  general  aspect  of  the 
city,  will  each  possess  originality  and  individualism  in 
their  architectui'e. 

"Eventually  San  Francisco  will  have  a  sky  line  com- 
parable to  no  other  city  in  the  world,  for  its  hills  are 
unique  in  their  formation,  and  its  marine  setting  un- 
equalled." 

Among  the  charter  tenants  in  the  Financial  Center 
Building  are  the  following: 

Logan  &  Bryan 

McDonnell  &  Co. 

A.  B.  Leach  &  Co. 

Equitable  Trust  Co. 

Goodfellow,  Eels,  Moore  &  Orrick 

Mitchum,  Tully  &  Co. 

L.  W.  Huckins 

Alfred  L.  Marsten 

Moulton  &  Co. 

Neale.  Keltv  &  Supple 

A.  C.  Allvn  &  Co. 

J.  B.  F.  Davis  &  Son 

West  &  Co. 

Ames-Emerich  &  Co. 

Southern  Surety  Co. 

Walton  X.  Moore 

Sanborn.  Fuller  Co. 

A.  E.  Moore 

East  Bay  Finance  &  Mortgage  Co. 

Mackinnon.  Mackinstry  &  Co. 

George  R.  Marye,  Jr. 

MacDonald  &  Kahn 

It  is  written  in  a  simple,  non-technical  language,  and 
should  be  read  and  understood  by  all  housewives,  chefs 
and  others  who  have  that  very  vital  and  also  hazardous 
occupation  in  hand,  feeding  the  people. 

"Eating  Vitamines."  by  C.  Houston  Goudiss.  Funk  & 
Wagnalls  Co.   Price  $1.50. 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  19,  1927 


SOCIETY 

(Continued  from  Page   15) 
attractive  one  with  yellow  and  white  spring  flowers  decor- 
ating the  tea  table.     Mrs.  H.  S.  Miller  and  Mrs.  T.  H. 
Dingier  poured  tea.    The  hostesses  for  the  day  were  Mrs. 

C.  G.  Riggs  and  Mrs.  J.  A.  Weeks. 

*  *     * 

At  the  Clift  o      , 

On  Tuesday,  February  15th,  the  San  Francisco  Stock 
&  Bor.d  Exchange  Cashiers  gave  a  dinner  at  the  Clift 
Hotel.  Motion  pictures  showing  the  workings  of  the  big 
board  in  Wall  Street  on  the  New  York  Stock  Exchange 

were  a  feature  of  the  dinner. 

*  *     * 

San  Francisco  Chapter  196  of  the  Eastern  Star  will 
hold  a  business  luncheon  at  the  Clift  Hotel  on  Saturday, 
February  19th,  to  be  followed  by  a  theater  party.  About 
twenty-two  are  expected  to  attend,  and  a  new  president 
will  be  elected  to  succeed  Mrs.  Harry  Perkins,  who  is 
retiring  from  that  office.     Monthly  luncheons  will  be  a 

feature  of  the  Chapter's  activities  in  the  future. 

*  *     * 

At  El  Mirasol 

Each  week  finds  many  prominent  people  from  the  Bay 
District  registered  at  El  Mirasol,  Santa  Barbara.  Among 
those  who  are  guests  there  at  present  are :  Mrs.  Thomas 
O'Connell  and  Mrs.  R.  M.  Carson  of  Ross ;  Mr.  and  Mrs. 
Edward  M.  Walsh,  Mr.  and  Mrs.  Robert  E.  Brown  and 
Mr.  and  Mrs.  L.  F.  Diehl  of  Oakland;  Mr.  and  Mrs.  Frank 
J.  Devlin  and  Mr.  K.  B.  Jeffray  of  San  Francisco;  and 

Dr.  and  Mrs.  M.  G.  Edgar  of  San  Rafael. 

*  *     * 

At  Hotel  Whitcomb 

Mr.  and  Mrs.  Jean  Raoul-Duval  arrived  on  the  Presi- 
dent Wilson  on  Wednesday  from  Shanghai  for  a  brief 
visit  in  San  Francisco  before  proceeding  on  their  return 
to  their  home  in  Le  Havre,  France.  They  are  registered 
at  the  Hotel  Whitcomb. 

*  *     * 

Alumnae  Chapter  of  the  Phi  Kappa  Sigma  will  enter- 
tain with  a  bridge  tea  at  the  Hotel  Whitcomb,  Saturday 
afternoon,  February  19th.    Mrs.  Behlow  is  in  charge  of 

arrangements. 

*  *     * 

Carquinez  Straits  Bridge 

The  world's  largest  highway  bridge  will  be  officially 
opened  to  traffic  with  spectacular  ceremonies  already  in 
preparation  by  leading  civic  and  business  organizations 
of  California  and  the  Pacific  Coast,  when  the  huge  span 
flung  across  Carquinez  Straits  at  the  northern  end  of  San 
Francisco  Bay  is  formally  dedicated  on  May  21st. 

Carquinez  Bridge  is  being  built  at  a  cost  of  $8,000,000. 
Greater  than  the  East  River  Bridge,  overshadowing  the 
mighty  Philadelphia-Camden  Bridge,  larger  than  the 
famous  Quebec  Bridge,  Carquinez  Bridge  is  commanding 
the  attention  of  the  bridge  engineers  of  the  world. 

This  structure  is  nearly  a  mile  long  and  connects 
Vallejo  on  the  north  bank  of  the  swift  Carquinez  Straits 
with  Crockett  on  the  south. 

Towering  over  the  water  to  a  total  height  of  350  feet 
above  the  surface,  with  massive  towers  equal  in  height 
to  a  22-story  building,  the  huge  piers  on  which  Carquinez 
Bridge  rests,  stand  in  100  feet  of  water  and  sink  below 
the  strait  bottom  to  sandstone  rock  foundation  beds  an- 
other 40  feet. 

Three  large  motor  trucks  may  pass  abreast  on  the  re- 
inforced concrete  roadway,  7  inches  thick,  to  be  laid  on 
the  30-foot  roadway  across  the  bridge.  The  first  concrete 
for  this  long  slab  will  be  poured  this  week.  Sidewalks 
are  to  be  laid  on  either  side  of  the  roadway. 

More  than  14,000  tons  of  steel,  enough  to  erect  a  mod- 
ern office  building  100  stories  high,  are  used. 


LOU  W.  SARTOR.  Proprietor 


PHONE   GRAYSTONE   428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry   All    Popular   Brands   Eastern   and   Western   Oils 

New   Method   Washing  and   Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling   and   Greasing — Battery  Service 

AT   CALPET   GAS   STATION 

Post  and   Franklin   Streets  San    Franciaco,   Calif. 


CHAS.  J.  EVANS 

PALACE    GARAGE 

Opposite  Palace  Hotel 

HAVE  YOUR  CARS  WASHED  AND   GREASED 

"THE  PALACE  WAY" 

Rates:      35c   per   day:    $7.50   per   month 

PHONE  DOUGLAS  248 

Six    Floors    for   Service    and    Storage   of    Automobiles 

GRAYSTONE    130 


OPEN   DAY  AND  NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction    with 

St.    George    Garage.    410    Bush    St.  Monarch    Garage.    1361    Bush   St. 

Management   of   WILLIAM    SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


THIRD     STREET 

STERLING    ANDERSON 

GARAGE 

Manager 

Three  Blocks  from   Southern   Pacific  Depot 

Corner  Third  and  Folsom   Streets 

Repa 

NEW    FIREPROOF   GARAGE 
ring.     Oiling,     Greasing     Washing    and    Polishing 
Gasoline              Oils              Sundries 

TEL.   GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy-  Acetylene  Weld- 
ing— Blacksmithing. 

AUTO  FENDER  AND  RADIATOR  WORKS 


HE  CAN  SLIP  HIS  BACK  COLLAR  BUTTON  IN  WITH- 
OUT  CUSSING   WHEN    WE    LAUNDER   HIS   SHIRTS 

La  Grande  &  White's  Laundry  Co. 

"The  Recommended  Laundry" 

250  Twelfth  St.,  San  Francisco  Phone  Market  916 


February  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  WELLER 

National  Automobile  Club 

Safety!  So  much  has  been  writ- 
ten and  so  much  has  been  said  on  this 
subject  that  it  has  developed  into  a 
bromide.  Traffic  problems,  reckless 
drivers,  jay-walking — these  are  daily 
subjects  of  the  editorial  page  and  still 
form  the  major  cause  of  the  accident 
toll  that  supplies  the  headlines  for 
the  Monday  morning  paper. 

The  commonest  cause  of  automo- 
bile mishap  is  a  reckless  habit  of  oth- 
erwise cautious  drivers.  Driving  past 
blind  intersections  is  the  basic  diffi- 
culty. Until  operators  of  motor  cars 
come  to  realize  that  every  intersec- 
tion presents  its  particular  hazard, 
until  every  driver  keeps  within  the 
legal  limits  of  speed  in  danger  zones, 
the  heavy  toll  will  still  be  with  us. 

More  than  one  hundred  and  sixty 
thousand  persons  have  been  killed  in 
automobile  accidents  in  the  last  de- 
cade. Forty-two  thousand  of  these 
met  death  in  the  last  two  years.  This 
appalling  total  is  not  a  libel  on  the 
automobile,  it  is  rather  a  reflection  on 
the  intelligence  of  the  average  driver. 

Why  does  the  average  driver  show 
a  contempt  for  the  law?  Because, 
perhaps,  he  has  a  friend  who  has  in- 
fluence with  the  authorities:  because 
he  has  knowledge  of  citations  that 
were  "fixed";  because  through  the 
laxity  of  the  courts  and  the  political 
intrigues  of  the  police  he  has  come 
to  look  upon  a  "tag"  not  as  a  thing 
to  be  ashamed  of  but  rather  that  of 
which  he  should  be  proud.  Why? 
Because  it  enables  him  to  show  his 
ability  to  have  "things  arranged"  so 
that  the  sting  of  the  "tag"  is  entirely 
removed. 


If  we  are  to  have  regulations,  let 
us  see  that  they  are  enforced.  There 
should  be  no  favoritism,  for  such  pro- 
cedure defeats  the  whole  purpose  of 
law  and  order. 

*     *     * 

The  National  Automobile  Club  has 
issued  an  appeal  to  motorists  and  pe- 
destrians throughout  California  to 
bend  every  effort  toward  a  reduction 
of  automobile  fatality  and  accident 
for  the  year  1927.  Figures  for  1926 
disclose  an  enormous  vital  and  eco- 
nomic loss  for  the  year. 

Here  are  some  suggestions  for 
safety : 

1.  Conform  to  laws  regarding 
speed. 

2.  See  that  your  brakes  are  prop- 
erly adjusted. 

3.  See  that  your  lights  are  func- 
tioning and  are  properly  adjusted. 

4.  Slow  down  for  all  railroad 
crossings,  particularly  if  your  view  in 
either  direction  is  obstructed. 

5.  Treat  every  intersection  as  a 
dangerous  one. 

6.  Learn  the  hand  and  arm  signals 
and  use  them. 

7.  Give  the  pedestrian  the  right  of 
way  at  unprotected  crossings. 

Have  your  car  under  control  at  all 
times. 

Here  are  some  rules  for  the  pedes- 
trian : 

1.  Learn  to  interpret  hand  and  arm 
signals. 

2.  Cross  the  street  only  at  author- 
ized crossings. 

3.  At  controlled  crossings  obey 
the  signals. 

4.  Keep  your  children  from  play- 
ing in  the  street. 

5.  When  walking  along  country 
roads  or  crossing  dimly  lighted 
streets  wear  or  carry  some  light  col- 
ored object. 

6.  Give  an  approaching  motorist 
the  benefit  of  the  doubt.  It  may  be 
that  he  is  blinded  by  other  headlights 
and  cannot  see  you. 

And  here  is  a  rule  for  everybody: 
Exercise  care  and  courtesy   while 
walking  or  driving. 


Clairvoyant  —  Your  path  is  beset. 
Soon  you  will  have  to  choose  between 
a  1  eautiful  woman  and  a  fortune. 

Puerile  Person — Well,  the  money 
won*t  matter.  I  inherited  half  a  mil- 
lion! 

"That  is  the  fortune  to  which  I  am 
referring." — London  Opinion. 
*     *     * 

"Yes."  said  the  occulist,  "he  had  a 
curious  affliction :  everything  he 
looked  at  he  saw  double." 

"Poor  fellow.  I  suppose  he  found 
it  hard  to  get  a  job?" 

"Not  at  all.  The  gas  company 
.-napped  him  up.  and  now  he*s  read- 
ing meters." — Tit-Bits. 


It's  a  fact 

When  it  is  cold  outdoors 
you  increase  the  heat  in- 
doors resulting  in  the  use 
of  more  fuel.  This  added 
comfort  affects  yours  bills, 
no  matter  what  kind  of 
fuel  used. 


"FACinC  SEKVtCI" 

Pacific  Gas  and  e  .ectricCompany 

Owned  •  Operated  ■  Managed 

by  California™ 


GEO.    W.    CASWELL 

Sutter  S6S4  or  Oaklanl  1017 
Telephone  Direct 

1.S00.000   cups    were   served    al    the 
Panama-Pacific    International    Exposition 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  19,  1927 


GOLF 

Bv  Fred  Blair 


€»     €» 


IT  is  rumored  that  the  "London  Times"  is  sending  an 
expert  from  St.  Andrews  to  report  the  coming  golf 
tournament  between  the  picked  teams  of  the  lawyers  and 
doctors,  scheduled  for  the  San  Francisco  Golf 
and  Country  Club  on  Thursday,   March  3, 
1927.     The  basis  of  the  report  is  that  the 
Britishers  are  re-studying  the  game  so  as  to 
keep  the  cup  in  England.     "To  learn  what  to 
do  or  not  to  do,"  said  a  skeptic,  who,  being 
merely  a  respectable  citizen  and  therefore 
neither  a  medico  nor  a  counsellor,  must  stay 
on  the  side  lines;  "both,"  say  the  undismayed 
entrants,  "we'll  learn  'em." 
The   lawyers   are   handicapped,    but   unafraid.      They 
complain  that  the  doctors  can  carry  thermometers  as 
mascots,  while  they  must  stow  their  stocky  codes  in  a 
hip  pocket  and  have  the  resulting  bulge  mistaken  for 
something  else. 

The  coming  tournament  was  decided  upon  the  larg- 
est and  most  enthusiastic  of  all  the  meetings  of  the 
Northern  California  Golf  Association,  held  at  the  Lake 
Merced  Club  House  on  the  4th  of  February,  following  the 
play  off  of  the  March  tournament.  There  was  not  a 
rub  or  scratch  on  the  slate  of  the  nominating  committee 
for  the  eleven  new  directors.  Each  represent  a  golf  club, 
thus  insuring  rotation  of  courses  during  the  year. 

The  Presidio  Club  is  represented  by  Judge  Fitzpatrick 
and  Senator  Cutten;  Olympic,  Judge  Graham  and  Bob 
McGahie;  San  Francisco,  Oliver  B.  Wyman;  California, 
Walter  Shelton;  Lake  Merced,  Louis  Goodman;  Beres- 
f ord,  Lloyd  Ackerman ;  Crystal  Springs,  Hall  Ross ;  Clare- 
mont,  Justice  John  F.  Preston;  Sequoyah,  Judge  Dona- 
hue ;  and  Mill  Valley,  Archibald  Treat. 

The  doctors  have  not  a9  yet  selected  a  golf  diagnos- 
tician to  officially  determine  their  best  players,  but  gossip 
says  their  leaders  will  be  Dr.  James  Eaves,  Dr.  Wilhelm 
Waldyer,  Dr.  Herbert  Moffitt  and  Dr.  L.  D.  Baccigalupi. 
The  bench  and  bar  will  be  represented  by  Dudley  Sales, 
Charles  McLaughlin,  Charles  Haswell  and  Judge  Timothy 
I.  Fitzpatrick. 

With  these  eight  experts  at  the  top  of  the  list  each 
side  can  afford  to  enter  players  from  class  B  down  to 
those  who  require  an  adding  machine  to  total  their  scores, 
but  who  often  get  more  fun  out  of  the  game  than  those 
who  play  in  par. 

Said  a  prominent  attorney:  "This  tournament  will  be 
a  turning  point  in  the  fortunes  of  the  contending  sides. 
The  doctors  can  get  some  free  advice  walking  down  the 
fairways,  and  from  them  we  may  collect  enough  sense 
to  hang  together  and  support  each  other  and  build  up 
a  steel  rivetted  association  such  as  the  doctors  have.  If 
we  can  do  that  our  widows  won't  have  to  borrow  money 
with  which  to  buy  our  coffins." 

At  the  dinner  following  the  last  tournament  Judge 
John  F.  Preston  called  attention  to  the  democracy  of 
golf:  "I  played  a  foursome  with  a  32nd  degree  Mason, 
a  Knight  of  Columbus  and  a  member  of  the  Ku  Klux. 
We  quit  in  brotherly  love." 

Judge  Thomas  F.  Graham  and  Judge  Timothy  I.  Fitz- 
patrick have  played  at  every  tournament  of  the  lawyers 
so  far  held.  They  claim  the  game  helps  the  practice  of 
the  law — benefitting  both  judges  and  the  members  of  the 
bar;  that  losing  a  match  is  like  getting  an  adverse  deci- 


sion— both  should  be  taken  graciously,  and  that  when  a 
judge  gets  in  the  bunkers,  and  misses  putts,  and  takes 
three  figures  to  total  his  score,  he  can  sympathize  with 
the  litigant  who  has  been  fozzled  by  a  jury. 

Meanwhile  the  lawyers  are  issuing  subpoenas  and 
drafting  process  servers,  and  the  medicos  are  sharpen- 
ing their  lancets  and  sending  out  S.O.S.  calls,  both  forces 
hoping  that  somehow,  somewhere  a  Bobby  Jones  is 
hiding  and  will  be  found;  for  it's  not  the  money  it  will 
cost  but  the  ignomy  of  paying  for  the  other  fellow's 
dinner  that  is  worrying  those  who  work  their  jaws  for 
a  living  and  those  who  mend  jaws  with  a  like  purpose. 


Livingston  Wins  Honors 

The  golf  tournament,  which  preceded  the  banquet, 
brought  out  fifty  members  of  the  bench  and  bar  when 
they  played  over  the  beautiful  Lake  Merced  Club's  course. 

Dave  Livingston,  a  member  of  the  host  club,  won  the 
top  honors  of  the  day  when  he  out-distanced  his  nearest 
competitor  by  several  strokes,  winning  the  principal  cup 
with  a  card  of  89. 

The  Judges  and  Lawyers  Golf  Association  is  composed 
of  some  of  the  leading  mashie  wielders  in  the  country 
and  we  are  looking  forward  to  a  record  attendance  when 
we  meet  Oliver  Wyman,  the  newly  elected  president  at 
his  home  club,  the  San  Francisco  Golf  and  Country  Club. 

At  the  last  meeting  held  at  Merced,  Oliver  Wyman 
offered  a  president's  cup  to  be  competed  for  at  these 
monthly  gatherings. 

Bob  McGahie,  chairman  of  the  tournament  committee, 
also  offered  a  director's  cup,  so  there  is  bound  to  be  some 
lively   competition   each   month,   when   they   hold  their 
tournaments  on  the  various  courses  around  the  bay. 
Newhouse  Triplets  Set  Sail 

Hugo  D.  Newhouse,  the  famous  attorney,  played  in 
his  last  tournament  prior  to  his  departure  accompanied 
by  his  two  brothers,  Bill  and  Arthur,  who  leave  the  city 
for  an  extended  trip  around  the  world. 

The  three  Newhouse  triplets,  as  they  are  nationally 
known,  expect  to  be  gone  about  a  year,  and  are  anticipat- 
ing trying  out  all  the  famous  golf  courses  in  the  old 
country. 

Perhaps  there  are  no  three  brothers  in  California  who 
have  risen  to  the  top  of  the  ladder  of  fame  at  golf  as 
have  the  Newhouse  boys. 

Quite  recently  Art  Newhouse  won  the  Realtors  State 
Golf  Championship,  and  the  Del  Monte  Diamond  Medal 
tournament  at  Del  Monte.  Hugo  and  Bill  have  won  a 
number  of  trophies  on  various  courses  all  over  the  State, 
and  they  all  hope  to  add  to  their  collection  whilst  abroad. 
*     *     * 

Just  welcomed  into  the  now  famous  National  Canada 
Dry  Hole-In-One  Club,  are  the  following  new  members: 

Mr.  Clarence  A.  Jorgensen,  3225  Octavia  Street,  San 
Francisco,  California. 

Mr.  Geo.  B.  Nees,  Crockett,  California. 

Mr.  R.  D.  Compton,  225  Colon  Street,  San  Francisco, 
California. 

Mr.  F.  Homer  Williams,  720  Yale,  Fresno,  California. 


February  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


21 


Santa  Fe  Official  Passes 

A  full  choir  and  soloists  sang  the  beautiful  requiem 
nusic  at  the  funeral  ceremony  of  Edward  Chambers, 
lecond  vice-president  of  the  Santa  Fe  System,  held  at 
St.  Mary's  Cathedral,  Feb.  14th. 

Mr.  Chambers  passed  away  last  Thursday  morning  as 
i  result  of  a  fall  from  the  window  of  his  apartment  at 
•it.  Luke's  hospital. 

Many  railway  officials  from  all  parts  of  the  West  at- 
ended  the  impressive  services,  among  them  James  B. 
Duffy,  general  passenger  agent.  Archbishop  Hanna,  in 
>aying  his  tribute  to  the  dead,  told  of  Chambers'  climb 
n  the  railroad  world  from  an  humble  position  to  one  of 
jower  through  his  qualities  of  integrity,  fair  dealing  and 
ibility. 


Bohemian  Art 

If  any  one  of  you  missed  the  annual  exhibition  of  the 
Bohemian  Club  artists  last  week,  remember  you  have 
mother  week  for  the  paintings.  Sculpture,  pastels,  draw- 
ings and  etchings  will  still  be  displayed  in  the  art  rooms 
)f  the  club  up  until  Saturday,  February  26.  So  take 
advantage  of  your  opportunities  to  go  now,  for  you  will 
oe  greatly  repaid  in  vision,  inspiration  and  real,  genuine 
appreciation  of  San  Francisco  artists. 

Here  are  the  names  of  some  of  those  whose  paintings 
impressed  one  critic  at  least:  Percy  Gray,  naturally,  I 
liked  his  work ;  A.  W.  Best,  Ferdinand  Burgdorff,  Arthur 
Beckwith,  John  M.  Gamble,  Charles  Dickman,  and  oh, 
those  gorgeous  marine  scenes  painted  by  Charles  H. 
Grant!  Do  we,  San  Franciscans,  really  know  how  much 
we  should  appreciate  and  value  our  own  artists? 

Arthur  Mathews,  Jules  Page — who  has  two  paintings 
— L.  P.  Latimer's  five  paintings ;  Matteo  Sandona,  and  be 
sure  to  see  those  beautiful  paintings,  77,  78,  79  and  80, 
by  James  Swinnerton. 

For  sculpture,  M.  Earl  Cummings  has  two  pieces;  Roy 
Neily  has  six,  and  look  at  Verdun — you'll  see  it,  of  course. 
Haig  Patigan  has  three  figures,  including  Helen  Wills. 
Douglas  Tilden  has  three.  Xavier  Martinez,  L.  C.  Mull- 
gardt,  Matteo  Sandona  and  other  noted  men  have  pastels, 
drawings  and  etchings  at  the  annual  exhibition  of  the 
works  of  the  Bohemian  Club  members. 
*     *     * 

Society  Folk  Vacation  at  Tahoe  Over  Week-End 
and  Washington's  Birthday 

Friday  evening  will  begin  an  unusual  trek  of  smart 
San  Franciscans  and  East  Bay  people  to  Lake  Tahoe  for 
winter  sports  over  the  coming  week-end  and  for  the 
social  activities  attendant  upon  Washington's  birthday. 
Many  of  the  younger  set  of  both  cities  who  perfected 
their  ski-ing  and  skating  during  the  Christmas  holidays, 
will  enjoy  four  days  of  outdoor  sports  and  Tavern  friv- 
olity from  Saturday  through  Washington's  birthday. 

Saturday  evening,  follow  a  dinner  dance,  there  will  lie 
a  Colonial  ball  at  the  Tavern.  Sunday  will  lie  given  over 
to  snow  sports,  with  skating  to  music  in  the  afternoon. 
Tea  dances  are  increasingly  popular  after  a  strenuous  day 
in  the  snow.  Monday  evening  will  witness  a  very  pre- 
tentious carnival  on  the  indoor  ice  rink,  where  prizes, 
exhibition  skating,  grand  marches  will  be  staged  with  a 
dance  orchestra.  Many  of  the  guests  are  planning  to 
appear  in  costume. 


A  Home  Industry  Incident 

Scene:  Soda  parlor  in  lower  Market  street,  San  Fran- 
cisco— Merchant  sitting  at  fountain  sipping  ginger  ale. 

Merchant:  Hello,  Mr.  Jackson. 

Jackson  (Salesman  on  "firing  line") :  How  do  you  do, 
Mr.  Graham  ? 

Merchant:  How  is  business? 

Jackson:  Pretty  good:  Could  be  better. 

Merchant :  Mine's  very  quiet.  How  do  you  account  for 
this  slump? 

Jackson:  Mr.  Graham,  it  is  absolutely  your  own  fault. 

Merchant  (Indignantly):  Mine?    How  mine? 

Jackson:  You  are  this  very  minute  sending  your  good, 
hard-earned  money  to  an  eastern  market,  when  it  should 
stay  here  and  revert  to  your  State's  prosperity  and  your 
personal  benefit. 

Merchant:  Why,  Jackson,  I  don't  get  you. 

Jackson:  Oh,  yes  you  do,  but  you  have  been  very 
thoughtless  of  your  own  welfare.  You,  old  man,  want 
local  prosperity,  but  when  it  comes  to  spending  your 
money,  you  buy  an  'eastern'  ginger  ale.  You  know  the 
expression  "He  votes  'dry'  but  drinks  'wet.'  "  You,  Mr. 
Graham,  drink  "wet"  alright,  but  you  "buy  foreign," 
and  send  thousands  of  dollars  out  of  the  state.  Mr. 
Graham,  let  me  ask  you  a  question;  don't  you  know  we 
can  produce  just  as  good  (I  will  not  be  egotistical  enough 
to  say  a  better),  ginger  ale  with  our  "Napa  Soda  Water" 
as  was  ever  put  in  a  bottle?  You  drink  the  famous 
"Napa  Soda  Lemonade."    Both  go  hand  in  hand. 

Merchant:  Why,  I  suppose  your  ginger  ale  is  superior, 
with  that  well  known  Napa  Soda  behind  it,  and  you  have 
certainly  opened  my  eyes  to-day.  In  future  I  will  "drink 
local"  and  it  will  be  "Napa  Dry"  as  I  see  the  import  of 
your  argument.  By  the  way,  I  am  going  up  to  the  Napa 
Soda  Office  soon,  as  I  want  a  donation  to  a  very  worthy 
cause,  and  you  people  are  always  to  the  front  in  those 
things. 

Jackson:  I  do  not  doubt  that  your  request  is  a  just  one, 
Mr.  Graham,  but  we  are  going  to  cut  out  charity  except 
in  the  case  of  donations  for  home  institutions,  this  year. 
It  is  just  a  matter  of  "tit  for  tat,"  because  we  feel  that 
the  ginger  ale  drinkers  of  California  should  patronize  a 
"native  born"  article. 

Graham:  You  are  perfectly  right  in  feeling  this  way, 
and  you  have  won  me  over.  I  will  boost  for  Napa  Soda 
Ginger  Ale  from  now  on. 

(Dear  Public:  The  above  was  an  actual  occurrence, 
and  shows  up  the  attitude  of  a  large  majority  of  Cali- 
fornians,  who  prefer  something  imported,  rather  than  a 
product  manufactured  and  bottled  right  in  their  own 
town.  Please  bear  in  mind  that  the  Napa  Soda  Company 
uses  everything  "made  in  California,"  and  when  you 
patronize  us,  you  are  helping  yourselves.  We  supply  the 
home,  store  or  office.    Give  us  a  ring  on  your  next  order. 

Respectfully, 

Napa  Soda  Co., 

1142  Mission  St.,  S.  F., 

Phone:  Market  117. 


MADE  TO  ORDER  ONLY 

HSosEKad  shirts  rJhosU(en( 

"3B1F  ™-™s   ^iffiiF 

Large  Assortment  of  Imported  Fabries 

25   Kearny   Siren  Phone   Kearny    S711 


Various  proposals  for  reforming  the  House  of  Lords 
are  being  put  forward ;  but,  before  we  go  too  far,  we 
should  pause  to  ask  whether  a  reformed  Lord  will  be  of 
any  use  to  the  film  people  in  Hollywood. — Punch. 


tJyuuj  IMxujJum  Orumb 


490   POST   ST..   S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO,   PALO   ALTO 

Palo  Alto  133 

HOTEL  PEL  MONTE 

Matson  N'av.  Co.  Steamers 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  19,  1927 


(Continued  from  Page  14) 
was  time  for  the  swirling  salmon  in 
millions  to  seek  the  sources  of  the 
many  streams  to  spawn  and  die. 

Bears,  after  their  long  winter  sleep, 
are  hungry,  and  the  struggling  fish 
fall  easy  prey  to  these  marauders. 
Thousands  of  bull  moose  may  also  be 
found  at  this  particular  time  of  the 
year  wandering  over  the  great  ice 
wastes.  These  interesting  informa- 
tive incidents  are  shown  in  "Alaskan 
Adventures." 


TNhaeme  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
_     _ _„  tioner    to   show    you 

•]HVJ*Vi:ILH;liMiHiHr  samples- 

BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First    Street.    San    Francisco 


TYPEWRITERS 

Rent  ed — Sold — Repaired 

Established  43  Years 

RATES    REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506   MARKET  STREET 
Phone  Douslas  619 


San  Francisco 
Laundry 

(A  Soft   Water   Laundry) 


San    Francisco 
West    793 


Burlinsrame 

478 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and     Business    wear     is 

now   ready   for  your   early 

consideration. 

527  POST  ST.  SAN  FRANCISCO 

OPP.    OLYMPIC    CLUB 


I'm  terribly  sorry,  doctor,"  said 
Mrs.  Hopkins,  "to  bring  you  'way  out 
here  in  the  country  to  see  my  hus- 
band; it  must  be  at  least  five  miles 
from  your  office." 

"Oh,  that's  all  right,"  replied  the 
doctor.  "I  have  another  patient  in 
the  neighborhood,  so  you  see  I'm 
killing  two  birds  with  one  stone." — 
Ted  Osborne. 


A  bill  has  been  introduced  in  Al- 
bany under  which  celebrants  of  gold- 
en weddings  will  receive  a  pension  of 
S100  a  month  from  the  State.  A  more 
appropriate  memento  would  be  a  Car- 
negie medal. — Judge. 

*  *     * 

A  fool  and  his  money  are  parted  soon, 

The  story's  often  told. 
But  what  get's  me 

Is  whereinhell 
This  fool  got  all  his  gold. 

— Boston  Bean  Pot. 

*  *     * 

Teacher — What  was  the  Tower  of 
Babel? 

Prep — Wasn't  that  where  Solomon 
kept  his  500  wives  ?  —  Iowa  State 
Gander. 

*  *     * 

Office  Boy — Lady  to  see  you,  sir. 

Busy  Employer — Tell  her  I'm  en- 
gaged. 

"That's  what  she's  come  about, 
sir.  You  were  to  have  married  her 
today."— Tit-Bits. 

*  *     * 

It  is  just  as  well  to  remember  that 
old  flames  are  apt  to  flare  up  when 
they  are  turned  down. — Everybody's 
Weekly. 

*  *     * 

Mrs.  Newrich  (looking  over  house 
plan) — What's  this  thing  here  going 
to  be? 

Architect — That  is  an  Italian  stair- 
case. 

"Just  a  waste  of  money.  We  prob- 
ably won't  ever  have  any  Italians 
coming  to  see  us." — Answers. 

*  *     * 

"The  modern  girl,"  declares  a  nov- 
elist, "wants  a  strong,  silent  man  who 
is  full  of  grit."  A  deaf  and  dumb 
dustman  would  suit  admirably. — 
Passing  Show. 

*  *     * 

Rich  and  Rude  Motorist — A  gallon 
of  petrol,  and  hurry  up.  It's  push  you 
need  here.  That's  how  I  made  my 
money.    I  pushed  and  pushed. 

Boy — Well,  sir,  you'll  have  to  push 
some  more.  There  ain't  a  drop  of 
petrol  in  the  place! — Tit-Bits. 


N.    W     CORNER 

POLK  and  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual    Attention   Given  to 

Each  Order 

Office  and  Works:    1625   Mission   St. 

Phone  Market    7913 

Branch    Office:    760    Sutter   Street 

I  Hotel    Canterbury    Bldg.] 

Phone    Prospect    9845 

Work  Called  for  and  Delivered 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone   Garfield  3852 


564   Market  St. 


Phone   Sutter   3278 

William  Herbst  &  Company 

I  Formerly    with    Shrevc   &    Company  i 

CLOCKMAKERS   AND   WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and    Watches    a    Specialty 

209   POST  STREET  at   GRANT  AVENUE 

San    Francisco,    Calif. 

Call    and    Deliver    in    San    Franc ihco,    Alameda 

and   San   Mateo   Counties 


San  Francisco  Office 
875    r'OLSOM   ST. 


818  EMERSON  ST. 
Phone : 


SAN    MATEO— Phone    1254-J 

PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriemtal  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c.  75c.  SI.    35c.  50c.  75c   S1.00.  S1.50    a  la  Carte 
Dancinjr  7:00  p.  m.  to  1  :00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


'A^a 


CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

2:30  and  Tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners 

334  Sutter  St.  Douglas  7118 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50— Also  a  la  Carte 

Merchants'   Lunch    11    a.m.   to   2  p.m.    (a   la   carte).     Private   Dininc   Rooms 
tor   Banquets   and    Parties.    Seatinc    75    to    100    People 

441  Pine  Street  Phone  Kearny  468 


OTarrell  and 
Larltin    Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays.    Luncheon  $  .75 

(11:30   to   2    p.  m.) 
Dinner.   Week   Days   &  Sundays   1.50 


No    visitor    Should    Leave    the    City 

Without   Dining  in  the   Finest 

Cafe    in    America 


Our   Main    DininE    Room    Is    Open    Again    on   Sundays 


NOAH'S 
ARK 

93  Third   Avenue.  SAN   MATEO 


FenturinR     Southern     Cooking 

Open    From 

11  :30    n.  m.    to    2:00    p.  m. 

v  m.    to    6  :80    p.  m. 

■ya      an.1      Holidays 

4  :30    to    *:30    p.  m.    only 

CLOSED    EVERY    MONDAY 

Half    Block    from    Hi<rh»ay 


14-Milc    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    8:00    A.M.   To    1 1  :oo   P.M. 

I'nsurpassed    Cuisine 

CARL    LEONHARDT 

Formerly   of   Golden   Gate   Park   Casino 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

58S    Post   Street 
1       In    Virginia    Hotel 

Parisian   Dyeing   and   Cltnnine 

San    Francisco 
Phone    Franklin    Mil 

EL  DORADO   HOTEL 

SONOMA.   CALIF. 

The  finest  Meals  in  the 
VALLEY  OF  THE  MOON 

CLEAN  ROOMS— CLEAN  LINEN— CLEAN  EVERYTHING 

RATES    EXCEPTIONALLY    REASONABLE 

TELEPHONE  110 


AGUA  CALIENTE  SPRINGS 

Why?    It's  the  Water  and  the  Table 

New    Dance   Hall.      Special    Attractions.      Radio-active,    Hot    Sulphur   Water 
Tub    Baths    and    Swimming    Pool.      Fireproof    Hotel.     Write    for    Booklet. 

T.  H.  CORCORAN,  Agua  Caliente,  Sonoma  Co.,  Calif. 
or  see  Peck-Judah 


J.   SPAULDING  &   CO. 

Established   1864 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

353  TEHAMA  STREET.  SAN  FRANCISCO 
Phone   Douclas   3084 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA   STREET— GARFIELD   844 


DR.  B.  FRANKLIN  PEARCE 

Pyorrhea  Specialist 

HOURS:   9-12.   1-5 

980-82   Flood    Buildinjr.    Powell   and    Market    Streets.    San    Francisco 

PHONG  GARFIELD   5394 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel— 771  to  777  Valencia  St.,  Bet.  18th  and  19th  Sts., 
San  Francisco.     Phone  Market  64 


REMOVABLE    CARRIER 


Can  be  left  at  home  when  not  in  use. 
Heavily  nickel  plated. 


Built  to  carry  a  half  ton  if  necessary.    Made  of  cold  rolled  steel. 
Priced   from     $25  to  S45  complete  with  reargards. 
Specially  Distributors  for 
BIFLEX  AND  HALLADAY  BUMPERS  AND  REARGARDS 
RHAMSHORN  REPLACEMENT  HEADLAMPS 

TRIPLEITE  RADIATOR  CAPS  AND  ORNAMENTS 

BROWN  REFLECTORS  CLOSED  CAR  WINGS 

FYRAC  SPOTLIGHT  STOP  SIGNALS 

AUTO  REELITE  MIRRORS 

SPHINX  GAS  RESERVE  SMOKE  SETS 

The  SAFETY  HOUSE,  Inc. 

"Mjtomobile    Safety     Essentials'1 

1157  Post  St.,  near  Van  Ness  Ave. 


Phone  Graystone  120 


SAIL  TO  NEW  YORK 


SISTER    SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 


TWENTY-EIGHT  days  of  pare   delicht    aboard  a   palatial    Panama  Mail 
Liner  with  seven  never-to-be-foreotten  visits  ashore  at  picturesque  and 

nnrts Vl:iru:iiill!i        \fpvirn*     Ran      !<>-,      Aa     t  .  n  ■,  i  ,■,.,-,  I .,  ■      i    .      I  Jk. 


La     Lib- 


T 

«*-  historic  ports — Manzanillo.  Mexico;  San  Jose  de  Guatemala; 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  S9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  hy 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
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Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  FEBRUARY  26,  1927 


No.  9 


Travel  Tid-Bits 

CAED  MILE  FAILTE 
By  Ernest  F.  Rixon 


"A  Hundred  Thousand  Welcomes,"  Says  Erin 

There  is  only  one  country  on  the  earth  that  offers  you 
"a  hundred  thousand  welcomes,"  and  that  country  is  Ire- 
land, whose  greeting  to  the  visitor  is  "Caed  mile  Failte," 
which  is  the  above  salutation  turned  into  Irish.  Even 
"the  top  o'  the  mornin'  "  has  a  lot  of  kindliness  in  it  when 
accompanied  by  the  customary  good-natured  Irish  smile 
that  prevails  from  Malin  Head  all  the  way  down  to  Cape 
Clear,  from  the  very  top  to  the  bottom  of  Ireland. 

This  fair  land  across  the  sea  holds  out  her  arms  to 
welcome  tourists  and  bids  them  come  and  enjoy  the  vast 
beauty  with  which  the  country  abounds.  The  invitation 
is  not  only  to  Irish-Americans,  but  to  everyone  every- 
where who  wishes  to  enjoy  natural  scenic  splendor  ac- 
centuated by  an  interesting,  picturesque  people,  from 
whom  shining  lights  in  every  walk  of  life  have  sprung — 
people  who  have  graced  history's  pages  in  almost  every 
corners  of  the  world;  leaders  in  war,  art,  science  and 
literature. 

The  beauty  spots  of  Ireland — rich  in  historic  interest 
and  folk  lore — were  never  more  accessible  to  the  tourist 
than  they  are  today,  and  the  hotels  in  which  the  visitor 
will  stop  are  of  the  highest  order.  The  Irish  Tourist  De- 
velopment Association  is  straining  every  effort  to  make 
visitors  welcome  and  to  supply  their  every  need  at  the 
lowest  possible  cost. 

The  Irish  have  made  great  strides  in  the  development 
of  tourist  traffic  in  the  past  few  years,  and  are  now  well 
equipped  with  railroads,  trolleys,  automobiles  and  jaunt- 
ing cars  to  take  the  visitor  to  any  part  of  the  country 
without  loss  of  time  and  at  extremely  moderate  rates. 

The  traveler  for  pleasure  can  ask  no  better  place  to 
go  than  Ireland.  It  is  not  alone  a  country  for  the  Irish 
or  those  of  Irish  descent.  It  is  a  paradise  for  tourists  of 
every  nationality  and  has  always  been  such.  If  there  is 
any  class  it  prefers  fcbove  Others,  it  is  easy  to  guess  that 
ii  is  Americans,  visitors  from  the  United  States  being 
looked  upon  with  special  favor.  In  fact  the  government 
authorities  assure  them  of  an  enthusiastic  welcome. 

New  palatial  steamers  call  weekly  at  the  gateway  to 
Ireland,  Cobh  (Queenstown),  the  port  for  Cork,  and  from 
this  historic  city  railroads  lead  to  every  country  in  Ire- 
land, even  to  the  remotest  points:  while  the  beautiful  new 
steamers  of  the  Anchor  Line  call  at  Londonderry,  from 
which  center  all  northern  points  may  be  readily  reached 
by  rail  or  autobus. 

No  matter  what  route  you  take,  there  are  always  nu- 
merous attractive  sights  on  the  way.  Here  and  there 
you  will  hear  old  stories  about  old  places,  told  by  old  na- 
tives, and  these  tales  will  make  you  wish  to  linger  in  this 


attractive  isle  where  the  fairies  of  old  still  seem  to  dwell ; 
where  the  charm  of  bygone  days  hangs  over  the  present ; 
where  every  one  of  the  thousands  of  towns  has  its  own 
share  of  natural  beauty,  history  and  tradition,  and  where 
ancient  monuments  stand  as  they  have  stood  for  three 
thousand  years. 

What  season  is  best  to  visit  Ireland,  the  land  of  hun- 
dreds of  immortal  songs.  There  are  four  good  ones 
— Spring,  Summer,  Autumn  and  Winter.  If  it  is  for 
scenery  you  are  going,  the  first  three  are  very  attractive, 
and  if  your  visit  is  but  a  friendly  one,  you  will  find  a  lot 
of  cheer  in  the  Winter-time. 

"Come  in  the  evening,  or  come  in  the  morning;  come 
when  you're  looked  for,  or  come  without  warning,"  is  the 
way  they  feel  about  the  visitor  over  in  Ireland.  When 
you  knock  on  the  door  of  Erin,  the  Irish  enthusiastically 
swing  it  open  to  let  you  in — that  is,  if  doors  are  ever 
closed  in  the  land  of  St.  Patrick. 

Ah,  it  is  indeed  a  lovely  land  that  smilingly  bids  you 
"a  hundred  thousand  welcomes!" 

Cork  and  Kerry 

From  time  immemorial  the  world  has  heard  of  Cork 
and  Kerry,  the  two  lovely  counties  of  Southern  Ireland. 
They  long  have  borne  the  complimentary  title  of  "The 
Sunny  Side  of  Ireland."  In  some  places  here — Parkna- 
silla,  for  instance — the  vegetation  verges  on  the  tropical, 
and  growths  abound  such  as  are  found  in  the  southern 
part  of  the  United  States. 

Landing  from  the  Cunard  Liner  at  Cobh,  it  is  but  a 
short  distance  to  the  house  in  which  Father  Matthew,  the 
great  apostle  of  temperance,  lived  and  died,  and  the  col- 
lege in  which  Daniel  O'Connell  was  educated.  Near  by 
is  the  vale  of  Cloyne,  with  its  ancient  Cathedral  and 
round  tower,  built  no  one  knows  when. 

Blarney  Castle  is  but  eight  miles  distant,  and  who 
would  think  of  going  to  Ireland  without  visiting  Blarney 
and  probably  making  an  attempt  to  kiss  the  stone  that 
imparts  persuasive  eloquence? 

Beautiful  Erin  is  probably  one  of  the  least  known  coun- 
ti  ies  in  Europe  to  the  general  tourist,  but  in  years  to 
come  the  world  will  turn  to  Ireland  and  make  of  its  orig- 
inal emerald  freshness  a  new  playground  of  Europe.  Then 
the  beautiful  "Kingdom  of  Kerry"  will  come  into  its  own 
and  its  popularity  will  never  wane. 

Off  the  southernmost  point  of  County  Cork  stands  the 
Fastnet  Light,  the  first  land  object  seen  on  the  way  to 
Inland  and  the  last  sight  visible  at  departure.  The  coast 
peasantry  have  a  superstition  that  the  rock  sails  a  mile 
to  the  westward  at  daybreak  on  the  first  of  May  every 
year ! 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  26,  1927 


at  sea,  than  to  subject  our  shores  to  the  destruction! 
which  accompanies  bombardment  or  invasion.  Secretary! 
Wilbur  is  right.  The  navy  should  be  made  irresistibly! 
strong. 


The  legislators  are  back  in  Sacra- 
Sacramento  Groans     mento.      The   hotels   are   full   and 

stocking  -  feeted  solons  and  sup- 
porters of  prohibition  sneak  quietly  into  bedrooms  for 
surreptitious  drinking.  The  same  sort  of  thing  persists 
as  heretofore.  Formerly,  it  was  open  and  above  board. 
A  legislator  who  got  openly  drunk  at  a  bar  in  the  old  days 
was  readily  recognized  and  his  political  value  diminished 
in  proportion  to  his  revealed  lack  of  ability  to  control  his 
appetite. 

But  who  shall  say  what  is  the  moral  or  cerebral  con- 
dition of  the  hypocritical  politician,  who,  while  upholding 
the  prohibition  law  in  public,  proceeds  to  nullify  his  own 
action  by  self-indulgence  in  private?  It  is  very  clear 
that  such  behavior  is  utterly  repugnant  to  the  formation 
of  character  and  that  the  hypocritical  politician  becomes 
in  time  utterly  untrustworthy  in  any  matters  of  public 
concern. 

The  test  of  the  legislators  will  come  with  the  next  six 
or  eight  weeks.  There  should  not  be  a  long  session  be- 
cause the  budget,  which  is  generally  the  excuse  for  pro- 
longed debate,  appears  this  year  to  be  easily  compre- 
hended and  very  reasonable.  The  only  chance  of  a  long 
session  lies  in  the  unregulated  talkativeness  of  so  many 
of  the  members  who  have  little  bills  of  their  own;  pet 
little  save-all  measures,  which  have  become  so  important 
to  the  egoistic  law  makers. 

We  want  a  short  session  and  a  snappy  one.  We  want 
the  legislators  to  go  home.  We  do  not  like  to  see  them 
in  crowds ;  they  are  barely  endurable  under  the  best  con- 
ditions. Many  of  them,  together,  as  happens  once  in 
two  years,  are  far  from  a  pleasant  spectacle.  It  is  de- 
moralizing to  the  youth  of  the  State  to  have  politicians 
on  the  loose  in  large  numbers.  So,  we. hope  they  will 
soon  disperse. 


Secretary  of  the  United  States  Navy, 
A  Strong  Navy    Curtis  D.  Wilbur,  is  out  for  a  strong 

navy,  as  the  first  line  of  defense 
against  aggressive  movements  on  the  part  of  nations, 
which  have  taken  to  the  obligarchic  form  of  government, 
whether  in  the  nature  of  individual  autocracy,  as  in  Italy, 
or  in  the  development  of  the  peculiar  forms  which  are 
associated  with  Russia,  at  least  as  generally  supposed. 
We  are,  for  once,  in  accord  with  Secretary  Wilbur,  a 
thing  which  we  should  hardly  have  thought  possible.  But 
the  conditions  are  of  such  a  character  today  that  we  can- 
not see  any  way  in  which  the  great  and  wealthy  country 
can  rest  in  security  without  a  very  material  development 
of  its  naval  resources.  We  have  made  the  first  gesture 
in  the  direction  of  peace.  Our  President  has  called  upon 
the  peoples  to  meet  and  discuss  the  question  of  an  agreed 
limitation  of  armaments.  This  suggestion  has  not  been 
received  with  the  alacrity  which  it  deserved.  France  and 
Italy  have  actually  opposed  it,  because  France  and  Italy 
have  the  notion  that,  by  greatly  multiplying  their  small 
craft,  they  would  be  in  a  position  to  safely  challenge 
powers  with  which  otherwise  they  would  have  no  chance 
to  contend. 

It  is  clear  that  if  the  world  will  not  accept  our  pacific 
position  and  if  we  are  to  be  constantly  subjected  to 
threats  of  hostilities  by  the  creation  of  larger  and  larger 
fleets,  we  have  no  alternative,  save  to  arm  ourselves  to 
meet  the  contingency.     It  is  much  better  for  us  to  fight 


The  new  use  of  the  strike  at  Shang-J 
The  Chinese  Strike  hai  is  worth  considering,  as  it  is  anl 
ominous  and  new  feature  in  the  de-j 
velopment  of  affairs  there.  The  purely  occidental  labor! 
weapons  of  the  strike  and  the  boycott  appear  to  have! 
taken  a  firm  hold  on  the  imagination  of  the  Chinese,  at  I 
least  in  that  part  of  the  country,  in  which  Shanghai  is 
situated  and  as  far  down  as  Canton. 

The  Cantonese  power  originated  in  a  boycott  against 
the  port  of  Hong  Kong,  which  sprang  from  the  Chinese 
resentment  of  the  killings  of  a  number  of  Chinese  dem- 
onstrators in  Shanghai.  It  was  highly  successful  and) 
cost  the  port  of  Hong  Kong  money,  which  ran  into  thous- 
ands of  millions  of  dollars.  At  the  same  time,  by  the 
diversion  of  sea  trade  to  Canton,  that  port  flourished : 
greatly  and  accumulated  revenues  as  well  as  the  munici- 
pal management  netted  for  the  Cantonese  those  large 
sums  of  money  which  enabled  the  raising  of  the  Canton 
army  and  the  subsequent  victories  of  that  army ;  so  that 
Shanghai  is,  to  say  the  least,  in  grave  peril. 

Now,  the  Chinese  have  struck  in  Shanghai.  This  com- 
plicates things  very  much,  particularly  for  the  foreign  i 
settlement  whose  life  is  of  course  largely  dependent  upon 
the  manual  work  being  done  by  local  Chinese.  Hence, 
the  nationalistic  war,  for  control  of  China,  is  now  com-j 
plicated  by  an  industrial  war  which  threatens  the  entire 
social  fabric. 

There    is    little    doubt   that,    under    such    conditions, 
foreigners  are  in  danger.  But  the  remedy  for  that  danger 
is  not  at  all  clear,  since  it  is  very  obvious  that  the  bayonet  j 
is  not  an  effective  weapon  against  strikers  and  machine 
guns  do  not  carry  loads  or  scrub  floors.     White  foreign  '< 
power  in  China  is  not  in  a  pleasant  position. 


The  Hearst  papers  are  at  it  again.     They 
Silly  Clamor     thrive  by  exploiting  a  subject  to  the  point  I 

of  maddening  irritation  and  then  suddenly 
drop  it  and  turn  elsewhere.     They  are  the  "bander-log" 
of  the  press,  the  most  shameless  of  the  changeable  and  I 
inconsequential  activities  which  are  embraced  in  the  ex- 
pression "modern  journalism." 

Yesterday  they  were  exploiting  a  British  -  American  I 
League,  the  glory  of  William  Randolph,  today  they  are  I 
making  stupid  and  disgusting  war  upon  the  public  utility 
companies   which   they   call   "power  companies."     They 
claim  that  the  "power  companies"  are  desirous  of  ex-  I 
ploiting  the  farmers  because  the  Leather-Wood  amend- 
ment to  the  Swing-Johnson  Bill  for  the  creation  of  a  dam   I 
and  reservoir  at  Boulder  Canyon  for  the  purpose  of  hold- 
ing and  storing  the  Colorado  River  floods  provides  the 
government   shall  have  the  option   to  lease  the  water 
power  rights. 

There  are  two  sides  to  this  matter.     In  the  first  place, 
there  are  large  numbers  of  people  with  whom  we  are  in 
sympathy,  who  do  not  approve  of  the  government  going  J 
into  the  power  business  and  selling  power.     We  can  quite 
see  that  the  government  may  logically  build  a  dam  and  | 
reservoir,  for  the  purpose  of  saving  water,  which  is  a  I 
national  possession,  and  still  not  engage  in  the  sale  of 
power.     The  two  things  are  not  on  all  fours. 

After  all,  the  main  question  is  whether  or  not  in  the 
light  of  actual  experience  the  government  is  more  likely 
than  not  to  supply  farmers  with  power  at  reasonable  | 
rates  than  a  private  corporation.  We  may  be  obtuse, 
but  in  the  light  of  experience  we  prefer  to  put  our  money 
on  the  private  corporation.  Governmental  sale  of  power 
may  succeed;  on  the  other  hand,  we.  know  from  actual 
experience  that  our  private  power  companies  do  succeed.  I 


February  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Walter  McGovern,  of  the 
Reform  of  Criminal  Procedure     San    Francisco   Bar,   has 

taken  up  cudgels  against 
he  proposed  new  code  of  criminal  procedure  in  a  very 
ible  pamphlet,  which  deserves  the  attention  of  those  of 
>ur  citizens  who  are  interested  in  the  administration  of 
ustice  and  the  preservation  of  those  rights,  which  have 
>een  hitherto  deemed  the  inalienable  possession  of  all 
:itizens.  It  is  to  be  noted,  in  passing,  that  this  proposed 
•evolutionary  change  has  produced  but  little  comment 
xom  the  body  of  the  bar,  which,  as  Mr.  McGovern  points 
>ut,  is  more  interested  in  the  preservation  of  property 
•ights  than  of  human  rights. 

The  commission,  which  was  appointed  to  examine  the 
egal  remedy  for  crimes,  points  out  that  there  is  much 
:rime  nowadays  and  that  the  prevalence  of  violent  crimes 
:alls  for  revolutionary  remedies.  On  the  other  hand,  Mr. 
VlcGovern  states,  with  much  truth,  that  such  periods  of 
:riminal  activity  have  occurred  before  this  and  that  they 
lave  not  heretofore  been  thought  to  demand  extra- 
ordinary changes  in  the  organic  law  of  the  land.  He 
juts  the  great  unrest  at  the  foundation  of  the  trouble, 
rhe  causes  of  this  unrest  are  "the  aftermath  of  the  Great 
War;  the  results  of  prohibition;  changed  methods  of 
business,  banking;  transportation  or  amusement;  the 
leterogeneity  of  our  population;  the  general  social  and 
economic  unrest  of  which  we  are  all  a  part." 

There  is  little  doubt  that  his  contentions  that  the 
:auses  of  crime  lie  deeper  than  the  operations  of  the 
Penal  Code,  are  correct.  It  does  not  seem  to  us  that 
;he  abolition  of  safeguards  of  human  liberty  is  the  proper 
way  to  deal  with  crime.  On  the  other  hand,  there  has 
seen  much  delay  and  uncertainty  in  the  handling  of  crim- 
inal cases. 


From  Brighter  Pens  than  Ours 


The  crime  of  burglary  is  the  pet  crime 
Why  Burglars?     in  the  State;  there  are  more  prisoners 

for  burglary  than  for  any  other  crime. 
Last  year  three  hundred  of  the  criminals  received  were 
convicted  of  burglary.  The  next  in  number  were  con- 
victed for  robbery — 167  of  them ;  and  after  that  came 
99  violators  of  the  Motor  Vehicle  Laws.  There  were  85 
persons  convicted  of  murder  and  manslaughter. 

Why  is  there  this  peculiar  tendency  to  burglary?  What 
is  there  in  burglary  which  should  prove  to  be  attractive? 
ft  is  a  crime  which  is  very  severely  punished  and,  if  there 
is  any  value  in  the  theory  that  hard  punishment  prevents 
crime,  it  should  be  manifested  here,  for  the  judges  have 
always  given  long  sentences  for  burglary  and  the  public- 
has  upheld  the  courts.  For  a  very  good  reason,  all  of 
us  might  be  the  subject  of  a  burglarous  invasion  of  our 
domestic  abode. 

And  who  takes  most  readily  to  burglary?  Who,  but 
the  Americans  themselves.  Indeed  the  people  of  our 
Beloved  land  take  to  crime  with  great  alacrity;  of  all  the 
prisoners  last  year  born  Americana  were  by  far  the  larg- 
est group.  Now,  why  in  particular  should  Americans 
like  burglary'.' 

There  is  a  certain  amount  of  skill  and  a  great  deal  of 
daring  required  in  the  successful  operation  of  a  bur- 
glarous raid.  Not  that  most  of  the  prisoners  are  able 
burglars.  Very  far  from  it  ;  they  are  in  San  Quentin. 
for  the  most  part,  because  they  are  not  able  burglars. 
They  bungled  the  job;  hence  their  conviction.  But  there 
is  a  gambling  margin  tor  the  clever  and  bold  burglar  and 
this  is  the  margin  which  attracts  the  American  criminal. 

True  to  tradition  he  likes  something  which  requires 
sagacity,  and  skill  and  which  implies  at  least  a  margin 
of  risk. 


The  Daily  News 

Husband — What  is  that  you  are  reading,  my  dear? 

Wife — A  letter  from  mother. 

"Anything  important  in  it?" 

"I  don't  know;  I  haven't  got  to  the  postscript  yet." 

— American  Legion  Weekly. 

*  *     * 

Classified  Poultry 

Motorist — These  chickens  in  the  road  cause  a  lot  of 
accidents. 

Farmer — But  not  as  many  as  the  chickens  beside  the 
driver. — Allston  Recorder. 

*  *     * 

Discrimination 

LARGE  ROOM  ADJOINING  BATH,  nice  room  for 
man  and  wife  or  stenographer. — Ad  in  a  Helena  (Mont.) 
paper. 

True  Hospitality 

A  spinster  encountered  some  boys  in  the  old  swim- 
ming-hole, minus  everything  but  nature's  garb,  and  was 
horrified. 

"Isn't  it  against  the  law  to  bathe  without  suits  on, 
little  boys?" 

"Yes'm,"  announced  freckled  Johnny,  "but  Jimmy's 
father  is  a  policeman,  so  you  can  come  on  in." — Pitts- 
burgh Chronicle  Telegraph. 

*  *     * 

Rapid  Transit 

"Great  Caesar's  ghost!"  shouted  the  editor  of  the 
tabloid  newspaper.  "I  can't  make  head  or  tail  out  of 
this  dispatch  from  our  special  correspondent  in  South 
America." 

"Neither  could  I,"  said  his  assistant. 

"Jimmie,"  called  the  editor  to  the  office  boy,  "ask  the 
South  American  correspondent  to  step  in  here  a  minute." 

—Life. 

*  *     * 

Jazzing  the  Decalog 

"My  dear  young  lady,"  said  the  clergyman,  in  grieved 
tones  as  he  listened  to  an  extremely  modern  young 
woman  tear  off  some  of  the  very  latest  jazz  on  the  piano, 
"have  you  ever  heard  of  the  Ten  Commandments?" 

"Whistle  a   few   bars,"   said   the  young   lady,   "and  I 

think  I  can  follow  you." — Christian  Evangelist. 

*  *     * 

Drawing  the  Line 
The  Bachelor — How  we  change  as  we  get  older! 
The  Divorcee — Yes,  d'you  know,  I  used  to  marry  men 

I  wouldn't  invite  to  dinner  now. — The  Sketch. 

*  *     * 

"What's  the  matter?     A  little  lumbago?" 

"No;  I  bought  these  suspenders  in  Scotland  and  they 

won't  give." — New  York  Sun. 

*  *     * 

Dark  Story 

Two  men  who  had  traveled  were  comparing  their  ideas 
about  foreign  cities. 

"London."  said  one,  "is  certainly  the  foggiest  place  in 
the  world." 

"Oh,  no.  it's  not."  said  the  other.  "I've  been  in  a  place 
much  foggier  than  London." 

"Where  was  that?"  asked  his  interested  friend. 

"I  don't  know  where  it  was."  replied  the  second  man, 
"it  was  so  foggy!" — Youth's  Companion. 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  26,  1927 


Stage  and  Screen 
Offerings — Good 

WHATEVER  you  may  want  in  the 
way  of  theater  pleasure,  this 
week,  can  easily  enough  be  found. 

Opera  has  closed,  we  regret  to  say, 
for  the  stars  gave  us  a  wealth  of  good 
things  and  their  repertoire,  surely, 
was  gloriously  wide  in  its  scope  and 
presentation. 

The  San  Carlo  Opera  Company  long 
ago  made  high  record,  and  with  this 
year's  appearance,  newer  and  even 
more  substantial  laurels  were  added 

to  their  crown  of  achievements. 

*  *     * 

Wilkes 

"Castles  in  the  Air"  which  has  de- 
lighted us  beyond  reckoning  for  four 
weeks,  still  continues  to  draw  crowd- 
ed houses  to  the  Wilkes  Theater, 
where,  on  Saturday,  it  begins  its  con- 
tinued run. 

This  sprightly  musical  comedy  was 
written  by  Raymond  W.  Peck  and 
Percy  Wenrich  is  responsible  for  the 
musical  score  with  its  tuneful  and 
"hummy"  melodies.  Produced  by 
Edward  D.  Smith  of  "No,  No,  Nan- 
ette" fame,  this  lovely  musical  com- 
edy has  many  points  in  its  favor. 

Eva  Olivotti,  and  Ray  Raymond, 
Marie  Wells,  Wynne  Gibson,  Perry 
Askam,  Charles  Miller,  Margaret 
Bourne,  Guy  B.  Kibbe,  Barney  Gil- 
more,  Milton  Pope,  Sergei  Arabeloff 
and  David  Preston  carry  off  honors  in 
the  comedy. 

The  doll  dances,  the  gay  and  artful 
groups  in  ensemble  numbers  delight 
the  eye  and  fascinate  the  vision — for 
to  hear  and  to  see  "Castles  in  the 
Air"  is  to  afford  one's  self,  excellent 
entertainment,  superlative  pleasure. 

Do  not  miss  seeing  "Castles  in  the 
Air"    for    it    won't    be    here    much 

longer. 

*  *     * 

President 

"The  Family  Upstairs,"  New  York 
Gaiety  theatre  success,  presented  to 
San  Francisco  by  Henry  Duffy  last 
Sunday,  has  proved  a  notable  attrac- 
tion. The  second  week  of  the  en- 
gagement begins  at  the  President 
with  the  matinee  Sunday  afternoon. 
Duffy  has  held  the  rights  to  this 
merry  comedy  ever  since  the  conclu- 
sion of  the  Broadway  run,  but  the 
long  engagements  of  "Love  'Em  and 
Leave  'Em,"  "Alias  the  Deacon"  and 


'LEISURE'S  WW 


OBEY    NO   MAND  BUI  PLEASURE'S 

75/n  Moor>e. 


By  Josephine  Young 

"The  Little  Spitfire"  prevented  its 
previous  production. 

Harry  Delf,  the  author,  construct- 
ed some  comical  situations.  Helen 
Keers,  as  Mother  Heller,  is  the  come- 
dienne and  her  work  is  a  joy  to 
watch.  Laneta  Lane  is  delightful  as 
the  daughter,  her  role  an  exacting 
one,  requiring  careful  reading.  Ken- 
neth Daigneau  is  the  young  man, 
anxious  to  wed.  Earl  Lee,  popular 
with  San  Francisco  audiences,  has  a 
part  differing  from  any  in  which  he 
has  ever  been  seen  here. 

Supporting  players  are  well  placed. 
They  include:  Philip  Stearns,  Elsie 
Bassett,  Vivian  Moore,  Robert  Hunt- 
ington and  Jean  Temple. 

#  *     * 

Alcazar 

"If  I  Was  Rich,"  a  new  comedy  by 
William  Anthony  McGuire,  is  living 
up  to  expectations  at  the  Alcazar 
where  the  fourth  week  of  its  engage- 
ment begins  here  Sunday  night. 
Ticketed  as  a  real  success  when  it 
was  first  staged  in  San  Francisco,  it 
has  proved  one  of  the  most  popular 
attractions  of  the  season. 

Henry  Duffy  has  become  famous 
for  almost-perfect  casts.  He  has 
drawn  upon  Broadway  for  new  play- 
ers in  this  offering  including  Howard 
Hull  Gibson,  who  was  a  member  of 
the  original  company.  Others  are: 
Gay  Seabrook,  Phil  Tead,  Frank  Da- 
rien,  Olive  Cooper,  William  Abram, 
Reginald  Goode,  Dorothy  LaMar, 
Westcott  Clarke,  Florence  Roberts, 
Joseph  De  Stefani,  Marie  Sorille, 
Eunice  Quedens,  Henry  Caubisens 
and  Edward  Brooks. 

*  *     * 
Hother  Wismer 

Sometimes  I  think  that  Hother 
Wismer,  our  San  Francisco  violinist, 
who  has  just  returned  from  a  tour 
of  Europe  where  he  studied  with  his 
loved  masters,  does  not  realize  how 
fine  an  artist  he  really  is. 

Those  of  us  who  went  to  hear  Wis- 
mer at  the  St.  Francis  a  week  ago  last 
Friday  evening,  where  he  gave  his 
violin  recital  were  aroused  anew  with 
the  musicianly  understanding  of  this 
man  who  plays  his  instrument  with 
the  devotion  of  an  artist.  The  Bee- 
thoven "Romance  in  F  Major" 
opened  Wismer's  program  followed 
by  the  Spohr  Violin  Concerto   in   G 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 


Alcazar,  O'Farrell,  nr.  Powell 

"If   I   Was    Rich."      Henry    Duffy   players. 

Columbia,  70  Eddy 

"The  Arabian."     Walker  Whiteside. 

Curran,  Geary,  nr.  Mason 

"The    Dove."      Richard   Bennett. 

President,  McAllister,  nr.  Market 

"The   Family    Upstairs."     Henry   Duffy   players. 

Wilkes,  Geary  at  Mason 

"Castles    in    the    Air."     Musical    comedy. 


VAUDEVILLE 


Golden  Gate.  G.  G.  Ave.  and  Taylor 

Musical  Afterpiece — "Much  Ado  Altout  Noth- 
ing." Helen  Pachaud,  dancer  and  eight  cirls. 
Val  Stanton — Peter  Van    Layne.  sand  artist. 

Orpheum,  O'Farrell,  nr.  Powell 

Irene  Bordoni.  headlining  bill.  George  Choos, 
Marie  Stagg.  Marvel.  Eaco  La  Rua.  "Big, 
Rosie."    trained    white  elephant. 

Pantages  (New),  Market  at  Hyde 

"The  Winning  of  Barbara  Worth"  remains 
over    for    the    second    week.      Wyatt    Hylanders. 

Oklahoma    Boh    Albright. 

Union   Square,   O'Farrell,  nr.  Powell 

Pictures — Vaudeville. 


Wigwam,  Mission  and  22nd 

Vaudeville-Pictures. 


ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"Exit  Smiling."  Comedy  featuring  Beatrice 
Lillie. 

Cameo,  Market,  opp.  5th 

"Men  of  Purpose."  War  film  under  the  pat- 
ronage   of    Veterans    of    Foreign    Wars. 

Capitol,  Ellis,  near  Market 

"Alaskan  Adventures,"  Scenic  adventure  in 
the    Far  North. 

Casino,  Ellis  at  Mason 

Feature    pictures — limited    run — frequent 

changes. 

Granada,  Market  at  Jones 

"Let  II  Rain."  Douglas  Mac  Lean.  Stage 
presentation    "Bits    from    Hits." 

St.  Francis,  Market,  bet.  5th  &  6th 

"The  Beloved  Rogue."  John  Barry  more.  Con- 
rad Veidt.  Marceline  Day.  Henry  Victor  and 
Lawson    Butt. 


'ebruary  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Varfield,  Market,  nr.  Taylor 

"An  Affair  of  Follies."  Lewis  Stone.  Billy 
Dove,  Lloyd  Huehes.  Fanchon  and  Marco 
"Idea"  featuring  Ray  Smoot  and  Hollywood 
Beauties. 

UP  TOWN 

J  ham  bra  (New),  Polk  and  Green 

Sat..  Sun.,  "The  Great  K.  and  A.  Train  Rob- 
bery" and  "Tessie."  Mon..  Tues.,  Wed.,  Mil- 
ton Sills,  "The  Silent  Lover."  Thurs.,  Fri.. 
Butterflies  in  the  Rain."  Laura  La  Plante, 
James  Kirkwood. 

toyal,  Polk,  nr.  California. 

"Love's  Blindness,"  Pauline  Stark,  Antonio 
Moreno,  Saturday.  "The  Midnight  Limited," 
Wanda    Hawley,    Gaston    Glass,    Sunday. 

linor  played   for  the   first  time  in 
>an  Francisco. 

The  Dvorak  -  Kreisler,  "Slavonic 
)ance"  fairly  brought  down  the 
louse.  Wismer  was  skilfully  and  de- 
ightfully     accompanied     by     Margo 

lughes. 

*  *     * 

Varfield 

"An  Affair  of  the  Follies"  with 
-.ewis  Stone,  Billy  Dove  and  Lloyd 
lughes  in  the  featured  roles,  comes 
o  the  Warfield  screen  on  Saturday. 

The  story  was  written  by  Dixie 
Vilson  under  the  title  "Here  Y'  Are, 
Jrother"  and  treats  of  several  color- 
ul  phases  of  New  York  City  life. 
Jiss  Dove  appears  as  a  Follies'  dan- 
er  married  to  a  clerk,  trying  to  make 
nds  meet  for  two,  on  half  the  income 
he  is  accustomed  to  earning.  Lloyd 
lughes  is  the  husband ;  Lewis  Stone, 
he  intruding  but  human  and  like- 
ible  millionaire  who  admires  her. 
Arthur  Stone,  Arthur  Hoyt  and  Ber- 
ram  Marburgh  appear  in  the  sup- 
>orting  cast.  The  director  was  Mil- 
ard  Webb. 

On  the  stage,  Fanchon  and  Marco 
>resent  The  Hollywood  Beauties  and 
loy  Smoot  in  another  of  their  clever 
'Ideas"  which  is  in  three  episodes: 
Winter  Carnival,  Indian  Fantasy  and 
rhe  Mardi  Gras.  Isabel  Brient. 
skeeter  Hartwell,  Mary  Louise  Treen, 
3ono  Vonuta,  Kitty  Matthews  and 
Dorothy  Ray  do  specialties,  and 
here  is  a  chorus  of  sixteen  of  Fan- 
•hon  and  Marco's  prettiest  girls. 
jtube  Wolf  and  the  greater  band  will 
)e  heard  in  another  of  their  pleasing 

nusieal  programs. 

*  *     * 

olumbia 

Walker  Whiteside  in  "The  Arabi- 
an" is  the  attraction  at  the  Columbia 
["heater. 

"The  Arabian"  is  from  the  pen  of 
Gordon  Kean,  who  wrote  "The  Hin- 
lu,"  which  was  so  admirably  suited 
o  Mr.  Whiteside.  It  has  for  its  cen- 
ral  figure  "Zantra,"  a  powerful  ban- 
lit  of  the  desert  whose  encounters 
vith  an  armed  British  expedition 
lent  out  to  capture  him.  provide  a 
Ira  ma  of  high  suspense  and  thrills. 

Camelia  Campbell  has  the  feminine 
cad    in    "The    Arabian."     Others   in 


the  cast  are  Wilva  Davis,  Alma  Ches- 
ter, Irma  McGowan,  Mary  Kay  and 
Barry  Whitcomb,  Paul  McGrath, 
Frank   Henderson,   John   Burns   and 

Carl  Vose. 

*     *     * 

Cameo 

"Men  of  Purpose,"  the  mighty 
spectacle  depicting  the  World  War, 
today  (Feb.  26),  starts  its  second  big 
week  at  the  Cameo  Theater,  934  Mar- 
ket street,  under  the  auspices  of  the 
Veterans  of  Foreign  Wars.  R.  Bruce 
Chester  is  general  chairman. 

Not  only  are  our  own  men  shown 
in  real  action  amid  wheat  fields  of 
Chateau  Thierry,  Belleau  Woods,  and 
in  the  tremendous  drives  of  St.  Mi- 
hiel  and  the  Argonne  Forest,  but  re- 
markable scenes  of  the  English, 
French,  Italians,  Belgians,  Serbians, 
Russians  and  Roumanians  are  de- 
picted carrying  on,  amid  indescrib- 
able conditions  in  their  endeavors  to 
drive  back  the  murderous  gray-green 
tide ;  and  then  to  complete  the  story 
the  Germans,  Austrians,  Bulgarians 
and  Turks  are  shown  thrusting  sav- 
agely at  the  Allies.  All  the  scenes 
assembled  into  this  huge  production, 
have  been  secured  from  the  respec- 
tive countries  that  were  at  war,  and 
are  all  exactly  as  taken  by  photogra- 
phic sections  attached  to  each  coun- 
try's forces  during  the  four  years  of 
terror.  "MEN  OF  PURPOSE"  is 
something  far  more  than  a  screen 
feature,  nothing  like  it  was  ever  pre- 
sented before,  and  nothing  like  it  will 
ever  be  attempted  again.  The  enter- 
tainment value  is  splendid,  and  the 
educational    value    beyond    compari- 


Capitol 

"Alaskan  Adventures."  the  amaz- 
ing picture  featuring  this  week's  of- 
fering at  the  Capitol  Theater.  The 
portrayal  is  of  such  awe  inspiring 
proportions  that  no  lover  of  the 
rugged  symmetry  of  God's  handi- 
work can  afford  to  miss  it. 

As  you  follow  Capt.  Jack  Robert- 
sun  and  Art  Young.  World's  cham- 
pion archer,  from  the  southern  shores 
of. Alaska  to  the  Yukon  river  and 
from  the  Bering  sea  into  Siberia  and 
back  again  to  the  southern  shores  of 
America's  northernmost  possession, 
you  marvel  at  the  beauty  of  the 
country. 

Art  Young  appears  at  the  Capitol 
with  his  six-foot  bow  and  displays  his 
marksmanship  each  day  to  the  de- 
light of  the  audiences. 


Curran 

What  promises  to  be  the  most  im- 
portant dramatic  event  of  the  season 
is  the  coming  engagement  of  David 
Belasco's  original  production  of  "The 


Dove,"    at    the    Curran    Theater    on 
Monday  night,  February  28. 

The  massive  production  was 
shipped  here  by  boat  from  New  York 
and  will  be  the  first  time  that  actual 
David  Belasco  settings  have  been  uti- 
lized for  a  San  Francisco  engage- 
ment. The  play  is  by  Willard  Mack 
and  ran  two  years  in  New  York  and 
a  year  in  Chicago  and  is  rated  as  one 
of  the  best  attractions  in  America. 
The  story  is  of  Mexican  border  life, 
the  principal  character  being  a  pic- 
turesque Mexican  Oil  Millionaire  who 
has  a  weakness  for  pretty  faces  but 
finds  the  only  setback  to  his  philan- 
dering career  when  he  meets  Dolores 
Romero,  a  Mexican  cabaret  singer. 

The  producers,  Belasco,  Butler  and 
Davis,  have  given  the  play  an  excel- 
lent cast  headed  by  Richard  Bennett 
as  the  oil  man  and  in  securing  Dor- 
othy Mackaye  to  play  Dolores  Ro- 
mero, they  have  made  a  meritorious 
choice  as  advance  reports  state  that 
she  is  a  sensation  in  the  part.  Equal 
care  has  been  shown  in  selecting  the 
balance  of   the   large   cast   of    sixty 

players. 

*     *     * 

Orpheum 

Irene  Bordoni,  returning  to  vaude- 
ville after  an  absence  of  five  years, 
will  headline  at  the  Orpheum  Thea- 
ter, beginning  at  this  Saturday  mati- 
nee, offering  a  distinctive  program  of 
song  successes.  She  will  be  assisted 
at  the  piano  by  Louis  Alter.  Miss 
Bordoni  last  appeared  here  in  San 
Francisco  at  the  head  of  her  own 
company  in  the  big  success  "Little 
Miss  Bluebeard." 

George  Choos  will  present  five 
stars,  including  Iris  Rowe,  London's 
favorite ;  Marvel,  the  marvelous  step- 
per: Ruth  De  Quincy,  the  knockout; 
Marie  Stagg.  the  golden  song  bird, 
and  Enos  La  Rue,  the  sensation  of 
the  West,  in  a  beautiful  song  and 
dance  revue. 

"Big  Rosie,"  the  only  trained  white 
elephant  on  the  stage,  will  be  pre- 
sented by  Maharana  and  his  own 
company.  Jean  Boydell,  "The  Unique 
Pepologist,"  in  original  songs  and 
comedy :  Carr  and  Parr,  two  of  Eng- 
land's most  popular  eccentrics  in  a 
novelty  in  dancing;  and  several  other 
big  Orpheum  features  will  complete 
this  new  bill  starting  Saturday. 


California 

"Exit  Smiling"  will  be  this  week's 
screen  attraction  at  the  California 
Theater  with  Beatrice  Lillie.  the  star, 
who  in  private  life  is  Lady  Peel.  Lon- 
don's comedy  idol. 

Jack  Pickford  and  Harry  C.  Myers 
are  in  the  supporting  cast,  the  story 

(Continued  on  Page  141 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  26,  1927 


By  Antoinette  Arnold 


Waiting  for  Our 
Beautiful  Mardi  Gras 

It  would  seem  as  if  all  society  were  waiting  for  the 
beautiful  Mardi  Gras. 

At  every  luncheon,  every  dinner  party,  and  during  the 
theater  the  query  seems  to  be:  "What  are  you — in  the 
Mardi  Gras?" 

Preparations  swing  along  merrily  as  the  day,  or  the 
night,  really  approaches,  for  this  year's  Mardi  Gras  will 
be  held  on  Shrove  Tuesday,  just  as  in  days  gone  by — 
and  that  is  only  a  short  time  hence — March  the  first. 

The  entire  Fairmont  ballroom  space  has  been  reserved 
for  the  night  of  the  Mardi  Gras.  Every  room  on  the 
main  floor  and  the  rooms  on  the  terrace  floor  will  be 
utilized  in  staging  the  beautiful  "Fairyland,"  serving  as 
a  setting  for  the  living  idols  of  our  babyhood  days. 

The  gold  ballroom  of  the  Fairmont  will  be  completely 
transformed  into  a  veritable  abode  for  fairies  and  legend- 
ary characters.  You'll  hardly  know  whether  you're  living 
or  dreaming  childhood  dreams,  according  to  those  direct- 
ing the  gay  and  glorious  plan. 

*  *     * 

Beneficiary 

It  is  always  well  to  keep  in  mind :  Why  the  Mardi  Gras  ? 

Ever  since  we  can  remember,  there  has  always  been 
one  definite  and  outstanding  reason  for  annual  Mardi 
Gras  balls,  aside  from  the  Society  glamour,  and  that  is 
the  Children's  Hospital. 

The  new  maternity  ward  was  benefitted  last  year,  and 
so  this  year's  receipts  will  be  used  for  more  improve- 
ments as  they  are  needed  at  that  wonderful  place  out  on 
California  Street  where  the  children  forget  they  are  sick, 

because  forsooth,  they  are  made  happy. 

*  *     * 

Costumes  Compulsory 

The  Mardi  Gras  committee  has  announced  that  every- 
one appearing  on  the  floor  will  be  required  to  be  in  cos- 
tume. Evening  dresses  will  not  be  considered  as  a  cos- 
tume. Beautiful  prizes  will  be  awarded  for  the  hand- 
somest couple  and  the  most  original  costume,  according 

to  Mrs.  Julia  Thorne,  chairman  of  the  prizes. 

*  *     * 

Polo 

The  long  expected  polo  games  at  Del  Monte  more  than 
lived  up  to  traditions. 

The  tournament  last  week  between  the  Midwick  polo 
teams  and  the  George  Gordon  Moore  polo  teams  ended  in 
victory  for  the  Midwick  players  after  exciting  games. 

Many  prominent  Society  folks  from  all  the  peninsula 
cities  gathered  at  the  famous  Del  Monte  Hotel,  making 
one  gala  event  of  the  meet. 

*  *     * 

Noted  Player 
Is  Honor  Guest 

Thomas  Hitchcock  Jr.,  of  Meadowbrook,  one  of  the 
greatest  and  best  known  polo  players,  attended  the  Del 


SANTA 

MARIA 

INN 

I 

SANTA 

MARIA.   CALIFORNIA 

On  the  Coast  Highway,  Half-Way  Between  San   Franc 
An    Inn    of    Unusual    Excellence 

sco  and  Los 

Angeles 

Wire  or  write  for  reservations  on  your   nt-N 

trip  south 

Monte  tournament.  He  was  feted  many  times  last  week 
by  the  society  contingency.  One  of  the  smartest  affairs 
given  in  his  honor  being  the  dinner  last  Saturday  at  Del 
Monte  by  Jean  de  St.  Cyr. 

*  *     # 

Society  "Present" 

Society  was  present  at  the  St.  Cyr  dinner,  many  of  the 
polo  players  and  polo  enthusiasts  being  among  the  guests. 
They  were :  Mr.  and  Mrs.  Cliff  Weatherwax,  Mr.  and  Mrs. 
Ross  Ambler  Curran,  Mr.  and  Mrs.  Cyril  Tobin,  Mr.  andi 
Mis.  Bernard  Ford,  Mr.  and  Mrs.  George  Nickel,  Mr.  and 
Mrs.  Edward  Tobin,  Mr.  and  Mrs.  Harry  Hunt,  Mr.  and 
Mrs.  Lewis  Carpenter,  Mr.  and  Mrs.  Samuel  F.  B.  Morse, 
Mr.  and  Mrs.  Byington  Ford,  Mr.  and  Mrs.  Francis  Mc- 
Comas,  Mr.  and  Mrs.  George  Gordon  Moore,  Mr.  and  Mrs. 
Hal  Roach,  Mr.  and  Mrs.  Elmer  Boeseke,  Mr.  and  Mrs. 
Harry  East,  Miss  Marion  Hollins,  Mr.  George  Pope,  Jr. 

*  *     * 

Poloists 

Commander  P.  K.  Wise,  Capt.  Walter  Selby  McCreery, 
Mr.  Eric  Pedley,  Mr.  Stanford  Gwin,  Mr.  William  Leib, 
Mr.  McKim  Hollins,  Mr.  Carleton  Burke,  Mr.  William 
Tevis  Jr.,  Mr.  J.  A.  Vincent,  Mr.  Walker  Salisbury  and 
Mr.  Hugh  Drury,  were  special  guests  at  the  St.   Cyr 

dinner. 

*  *     * 

Engaged 

Doctor  Gladys  E.  Boxton,  daughter  of  Mr.  and  Mrs.  J 
George  N.  Boxton  of  this  city,  has  announced  her  engage- 1 
ment  to  Mr.  John  Olson,  the  wedding  to  take  place  early  i 
in  June.  Doctor  Boxton  made  the  announcement  of  her 
approaching  marriage  at  a  tea  in  the  roof  garden  of  the  J 
Whitcomb  Hotel  Saturday  afternoon,  February  19th.  ij 
Seventy-five  friends  were  invited  to  the  tea  at  which  ' 
Dr.  Boxton  was  assisted  by  Mrs.  G.  W.  Boxton,  Mrs. J 
Charles  Boxton,  Mrs.  Chas.  W.  Boxton,  Mrs.  John  Casey,  I 
Mrs.  George  Roder  and  Miss  Charlotte  Roder. 

Dr.  Boxton  is  a  graduate  of  the  San  Francisco  College 
of  Physicians  and  Surgeons  and  has  been  for  some  time  I 
engaged  in  the  practice  of  her  profession. 

*  *     * 

Honeymooners  Home 

Mr.  and  Mrs.  George  H.  Hotaling  of  Monterey  have 
just  returned  from  their  wedding  trip  and  are  registered 
at  the  Whitcomb  Hotel.  Before  her  marriage,  Mrs. 
Hotaling  was  Bliss  Simon  Juilliard.  The  wedding,  which 
was  a  recent  event  in  society,  took  place  at  the  home  of 
the  bride's  parents  at  Monterey. 

*  *     * 

Miss  Helen  Touge,  who  is  to  be  a  bride  of  the  early 
summer  was  the  guest  of  honor  at  a  tea  and  shower 
given  by  Mrs.  Kurlsen  Gagos.  Mrs.  Gagos  entertained 
in  the  roof  garden  of  the  Hotel  Whitcomb,  having  in  her 
party  a  number  of  young  girls  and  matrons. 


COLONIAL  HOTEL 

650    Bush    Street.    Between    Powell    and    Stockton.    San    Francisco 

Telephone    Sutter    3560 

HOWARD   T.   BLETHEN.    Proprietor 


February  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


9 


Wintering  In  California 

Colonel  and  Mrs.  0.  H.  Condit  and  Mr.  and 
Mrs.  H.  D.  Silverman  are  wintering  in  Cali- 
fornia, stopping  at  the  Whitcomb  Hotel. 
Mr.  and  Mrs.  Silverman  have  been  frequent 
quests  to  California  in  past  seasons.  Mr. 
Silverman  is  the  retired  head  of  the  Ameri- 
can Thread  Company. 

Wedding  Soon 

Miss  Martha  Frummer,  whose  marriage  to 
Alfred  Scarci,  secretary  to  the  Consulate  of 
Switzerland,  will  take  place  on  Thursday  eve- 
ling,  March  3rd  at  Saint  Mark's  Church,  was 
;he  guest  of  honor  at  an  especially  attractive 
iinner  dance  arranged  at  the  Hotel  Whit- 
lomb  on  Saturday  evening  by  the  members 
vf  the  Creon  Cori  Club. 


February  12,  at  8:00  o'clock.  The  church 
was  decorated  in  orange  blossoms  and  green- 
ery. The  bride,  who  was  given  in  marriage 
by  her  father,  wore  her  going-away  ensemble 
gown  of  midnight  blue  crepe,  handsomely 
embroidered  in  Oriental  design,  with  hat  to 
match.  She  carried  a  shower  bouquet  of 
orchids  and  lilies  of  the  valley.  The  only 
attendants  were  Miss  Theresia  Terheyden, 
the  bridesmaid,  in  a  smart  frock  of  Alice 
blue  crepe  with  black  picture  hat  and  carry- 
ing a  shower  bouquet  of  sweet  peas  and 
lilies  of  the  valley,  and  Frank  J.  Terheyden, 
Jr.,  who  was  best  man.  The  ceremony  was 
followed  by  a  wedding  breakfast  at  the 
Fairmont  Hotel.  The  Empire  Room,  which 
was  the  setting  for  the  gathering,  was  con- 
verted into  a  bower  of  flowers. 


HOTEL   CANTERBURY 
750  Sutter  Street 

San    Francisco's    Finest 
Famliy   Hotel 


Women  Artists 

The  annual  exhibit  of  the  San  Francisco 
Society  of  Women  Artists  will  open  on  Mon- 
lay  evening,  March  7,  with  a  reception  and 
private  view,  at  the  Don  Lee  Building,  Van 
Mess  Avenue  and  O'Farrell  Street.  The  society,  which 
las  300  members,  is  representative  of  the  best  known 
women  artists,  not  only  of  San  Francisco,  but  of  the 
arger  part  of  Northern  California,  and  some  of  the  work 
;o  be  exhibited  will  be  of  major  importance. 

Each  member  will  be  invited  to  show  one  piece  of  her 
rwn  choosing,  but  all  other  work  must  pass  the  critical 
jye  of  a  jury  of  five  well-known  painters.  Constance 
Wacky,  of  the  faculty  of  the  California  School  of  Arts, 
I  chairman  of  the  jury  and  the  other  judges  will  be 
Sertrude  Partington  Albright,  Helen  Forbes,  Anna 
Bailache,  and  Marian  Trace. 

Among  the  artists  whose  work  will  be  shown  are :  Lucia 
Mathews,  Florence  Alston  Swift,  Marian  Simpson,  Flor- 
ence I.  Tufts,  Ruth  Cravath,  Isabel  Percy  West,  Margaret 
3ruton,  Emilie  Weinberg,  Marian  Trace,  Alice  B.  Chit- 
enden,  Dorothy  Wagner,  Helen  Forbes,  Anna  Bailache. 

A  group  of  lay  members,  led  by  Mrs.  Joseph  Fife,  presi- 
lent  of  the  society,  will  act  as  the  reception  committee 
>n  the  opening  night.  The  exhibit  will  be  open  to  the 
public  without  charge  to  and  including  Saturday  evening, 
March  19,  from  9  until  5  every  day.  The  show  will  be 
;he  second  annual  display  of  the  work  of  the  members. 

*  *     * 

Mrs.  Daniel  McDevitt  entertained  sixteen  guests  for 
uncheon  and  bridge  in  the  roof  garden  of  the  Hotel  Whit- 
iomb,  Tuesday  afternoon. 

*  *     * 

One  of  the  enjoyable  events  of  the  week  was  the  tea 
jiven  in  Laurel  Court  at  the  Fairmont  Hotel  on  Saturday 
ffternoon,  February  12.  on  the  occasion  of  the  instituting 
I  new  Court  1037  'of  the  Catholic  Daughters  of  America, 
me  of  the  most  popular  social  and  charitable  organizat- 
ions of  the  city.  During  the  season  many  entertain- 
lents  of  various  kinds  are  given  and  on  February  27. 
(ho  Court  will  have  their  annual  banquet  at  the  Fairmont 
Hotel.  The  committee  in  charge  of  the  new  Court  and 
to  whom  much  of  the  credit  for  the  success  of  the  in- 
Hgural  is  due,  was  composed  of  Mrs.  A.  F.  Cosgrove, 
BlO  was  elected  temporary  chairman.  Mr.-.  Mary  Halli- 
gan.  Mrs.  Teresa  Hoover  and  Miss  Mary  Burke. 

*  *     * 
One  of  the  prettiest  weddings  of  the  winter  was  that 

of  Miss  Muriel  Craig,  daughter  of  Mr.  and  Mrs.  Thomas 
I.  Craig,  ami  Mr.  Lucas  B.  Terheyden.  son  of  Mr.  and 
Mrs.  Frank  .1.  Terheyden.  all  of  San  Francisco,  who  were 
United  in  marriage  at  a  nuptial  mass  by  Father  Walsh 
at  the  St.  Bridgid's  Church  on  the  morning  of  Saturday. 


250  Rooms 
From  S2.50  per  day 


D.  A.  R.  Chapter  Tea 

Fifty  members  of  the  D.  A.  R.,  Tamalpais 
Chapter,  celebrated  the  twentieth  anniver- 
sary of  their  chapter  with  a  birthday  party 
at  the  Clift  Hotel  on  Saturday  afternoon, 
February  5.  The  guests  were  seated  at  a  U-shaped  table, 
in  the  center  of  which  was  placed  a  small  circular  table 
bearing  a  huge  white  birthday  cake,  decorated  with  20 
blue  candles  and  the  D.  A.  R.  emblem  in  dark  blue.  The 
color  scheme  of  dark  blue  and  white  was  carried  out  in 
the  table  decorations,  and  at  one  end  of  the  room  a  large 
American  flag  was  draped. 

Business  matters  and  musical  entertainment  occupied 
the  guests  before  and  during  the  tea. 


Miss  Valentine  Sanders,  a  senior  at  Mills  College,  enter- 
tained at  a  tea  given  in  Laurel  Court  at  the  Fairmont 
Hotel  on  Saturday  afternoon,  February  19.  The  gay 
party  of  college  girls  and  friends  from  transbay  cities 
were  seated  around  a  table  having  a  center-piece  of 
spring  blossoms,  and  each  guest  received  a  corsage  bou- 
quet as  a  favor;  silver  candelabras  with  pink  silk  shades 
added  to  the  attractiveness  of  the  decorative  scheme. 
During  the  early  afternoon  cards  were  enjoyed  by  those 

present. 

*  *     * 

At  the  Clift  Hotel 

Mr.  and  Mrs.  J.  P.  Weyerhauser  Jr.,  of  Lewiston,  Idaho, 
accompanied  by  Miss  Helen  White  and  Mr.  M.  L.  Tyler, 
are  guests  at  the  Clift  Hotel  for  a  few  days  before  con- 
tinuing on  to  Southern  California  for  a  visit.  Mr.  Weyer- 
hauser is  one  of  the  most  prominent  lumber  men  in  the 
United  States. 

*  *     * 

A  farewell  dinner  wa-  given  last  Sunday  at  the  Clift 
Hotel  in  honor  of  Rabbi  and  Mrs.  Herman  Lissauer,  upon 
the  occasion  of  their  departure  for  Los  Angeles,  where 
he  will  take  over  the  pulpit  of  Temple  Emanu-El.  The 
dinner  was  tendered  by  the  various  Boards  of  Directors 
of  Jewish  Organizations  on  which  the  Rabbi  served.  Rep- 
resentatives from  the  various  Jewish  Organizations,  as 
well  as  prominent  individuals  of  the  Jewish  community 
of  San  Francisco  were  present — Judge  I.  M.  Golden  acting 
as  toastmaster. 

*  *      » 

El  Mirasol 

Prominent  San  Francisco  people  continue  to  flock  to 
El  Mirasol.  Santa  Barbara,  where  the  season  is  now  at 
its  height.  Among  those  registered  there  at  present 
are  Miss  Helen  Harnden.  Mrs.  L.  D.  Lapham  and 
family.  Mr.  and  Mrs.  Athol  McBean  and  Peter  McBean, 

(Continued  on  Page  16) 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  26,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  PENNINGTON 


Aerial  Incidents 


PLANS  for  the  fourth  Annual 
Radio  Exposition  to  be  held  in  the 
Civic  Auditorium,  August  20  to  27 
inclusive,  are  well  under  way.  Indi- 
cations are  that  long  before  the  doors 
of  the  Exposition  open,  the  space  will 
not  merely  be  sold  out,  but  over  sold. 

*  *     * 

365  days  of  perfect  radio  reception 
should  be  obtained  from  your  set. 
Are  you  getting  this  or  is  your  radio 
laying  down  on  the  job? 

*  *     * 

Distant  stations  often  broadcast  on 
exactly  the  same  wave  length  as  lo- 
cals. This  will  produce  a  whistle  in 
your  receiver. 

Radio  sets  should  have  all  the  qual- 
ities you  look  for  in  a  fine  musical 
instrument.  Music  first,  of  course. 
Rich,  living  music  that  recreates  the 
performance  as  you  would  hear  it  in 
the  studio.  Entertainment  that  you 
can  sit  down  and  fully  enjoy — this  is 
the  way  a  receiving  set  should  per- 
form. 

*  *     * 

A  review  of  the  radio  exporting 
business  from  the  United  States 
during  the  past  month  shows  that 
Canada  is  still  the  best  customer, 
having  purchased  receiving  appar- 
atus worth  $270,035. 

*  *     * 

A  two-tube  set  will  bring  in  twenty 
stations  very  nicely  in  most  instances, 
and  a  six-tube  set  can  get  230  sta- 
tions. 

*  *     * 

We  know  of  no  Eliminator  on  the 
market  long  enough  to  prove  on  its 
own  merits  whether  it  will  give 
reasonably  satisfactory  permanency. 


Tubes  are  designed  to  operate  at 
particular  voltages,  and  unlimited 
dissatisfaction  results  when  such 
voltages  are  not  maintained. 

*  *     * 

The  ideal  place  for  radio  recep- 
tion, despite  the  frequent  displays 
of    aurora    borealis,     is    Godhaven, 

Greenland. 

*  *     * 

The  object  of  using  a  power  tube 
in  the  last  stage  is  to  permit  greater 
loud  speaker  volume  without  over- 
loading the  last  audio  tube. 

*  *     * 

The  greatest  musicians  of  the  world 
are  knocking  at  your  door  and  ask- 
ing, "May  we  come  in  and  entertain 

you  ?" 

*  *     * 

In  our  opinion  using  a  cheap  B- 
Eliminator  on  an  expensive  set  and 
expecting  satisfaction  is  just  a  waste 
of  money,  time  and  the  sacrifice  of 

good  results. 

*  *     * 

It's  surprising  how  much  a  few 
simple  adjustments,  a  little  tuning 
up,  will  do  for  a  cranky  radio. 

*  *     * 

Did  you  ever  hear  about  the  Cali- 
fornia man  who  sent  out  a  form  let- 
ter to  all  broadcast  stations,  serving 
notice  that  unless  all  jazz  was  im- 
mediately discontinued,  he  would 
scrap  his  receiving  set? 

*  *     * 

Radio  sets  near  broadcasting  sta- 
tions will  pick  up  energy  from  the 
passing  waves  with  both  antenna  and 
ground  disconnected. 

*  *     # 

Casual  knowledge  makes  a  poor 
radio  installation.  Specialists  should 
always  attend  to  this. 

*  *     * 

KPO's  new  studio  organ,  which  is 
now  in  the  course  of  construction  in 
the  factory  of  one  of  the  most  promi- 
nent organ  makers  in  the  country, 
will  be  installed  sometime  in  March. 


The  Month  After  Christmas 

"Don't  tell  me,"  said  father 
"That  the  radio  is  here  to  stay. 
"We've  sixteen  payments  more  to 

meet 
"Or  they'll  take  the  thing  away." 

— Paul  Lutz. 


Radio  Program 

for  Next  Week 

KFRC— DON   LEE— SAN 
FRANCISCO— 270.1 

Sunday.  Fehruary  27 

5:00  to  (1:00  p.  m.— "Twilight    Recital." 

6  :30  lo  6  :35  p.  m. — Stage  and    Screen. 

6:85  t<>  8:80  p.  m.— Mark     Hopkins     Concert    Orches!  r:i- 

Monday,  February  28 

10  :00  lo  11 :00  a.  m.— Concert. 

11 :00  lo  11 :30  a.  m.-—  Household    hints. 

11  :30  to  12:00  a.  m. — Studio    program. 

12:0U  lu  2:00  p.  m.— Mark   Hopkins  Concert  Orchestra. 

4  :00  to  5  :30  p.  m.— Mark    Hopkins    Dance  Orchestra. 

5  :30  to  5  :55  p.  m. — -Mac  and   his  Gang. 

5  :55  to  fi  :26  p.  m.— Joe   Mendel's    Pep    Band. 

6  :26  to  6 :80  p.  m.— Stage  and  screen, 
(i  :30  to  7  :00  p.  m.— Yale  Trio. 

7  :00  to  7  :30  p.  m.— KFRC   Hawaiians. 

8 :00  to  9  :00  p.  m. — Blue   Monday    Jamboree. 
9:00  to  10:00  p.  m. — Goodrich    Silvertown    Orchestra. 
10:00  to  12:00  p.  m.— Mark    Hopkins   Dance   Orchestra. 
Tuesday.  March  1 

10  :00  lo  11 :00  a.  m.— Concert. 

11  :00  to  11:10  a.  m. — "Women    Who    Invest." 
11 :10  to  11 :30  a.  m. — "Doings   of   Dorothy." 
11 :30  to  12:00  p.  m. — Studio    program. 

12:00  to  2:00  p.  m.  -Mark    Hopkins  Concert   Orchestra 

4  :00  to  5  :30  p.  m.— Mark    Hopkins    Dance    Orchestra. 

5  :30  to  G  :25  p.  m. — Mac  and   his  Gang. 

6  :25  to  6  :30  p.  m. — Stage  and  screen. 
6  :30  to  7  :00  p.  m.— Yale   Trio. 

7:00  to  7:30  p.  m.— Russell   Colvin  Trio. 

8:00  to  8:30  p.  m. — Weekly    meeting    KFRC    Radio 

8:30  to  12:00  p.  m.— Mark    Hopkins   Dance   Orchestra. 

Wednesday,  March  2 

10:00  to  11  :00  a.  m. — Concert. 

11:00  to  11 :30  a.  m.— Household    Hints. 

11  :80  to  12  :00  p.  m.— Studio    program. 

12:00  lo  2:00  p.  m.— Mark    Hopkins  Concert  Orchestra] 

4  :00  to  5  :30  p.  m.— Mark   Hopkins    Dance  Orchestra. 

5:30  to  6:25  p.  m.— Mac  and  his  Gang. 

6  :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m. — Yale  Trio. 

7  :00  to  7  :30  p.  m. — Donshoo's    Orchestra. 

8:00  to  9:00  p.  m.— KFRC    Little   Symphony   Orchestra. 
9:00  to  9  :30  p.  m. — Mus:cal   educational    talk. 

9  :30  to  10  :00  p.m.— Studio    program. 

10:00  to  12:00  p.  m. — Mark    Hopkins    Dance    Orchestra. 
Thursday.  March  3 

10  :00  to  11 :00  a.  m. — Concert. 

11  :00  to  11  :20  a.  m. — "Doings    of    Dorothy." 

11  :20  to  12  :00  p.  m. — Studio  program. 

12  rOO  to  2  :00  p.  m. — Mark    Hopkins  Concert   Orchestra. 

4  :00  to  5  :30  p.  m.— Mark    Hopkins    Dance  Orchestra. 
5:30  to  6:25  p.  m. — Mac  and    his  Gang. 

6:25  to  6:30  p.  m. —  Stage  and  screen. 

6  :80  to  7  :00  p.  m.— Yale  Trio. 

7  :00  to  7  :30  p.  m. — Courtesy    program. 

8  :00  to  9  :00  p.  m.—  Studio  program. 

9  :00  lo  10  :00  p.  m.— Organ    recital. 

in  :(mm..  12:00  p.  m. — Mark    Hopkins    Dance    Orchestra; 
Friday.  March  I 

10  :00  to  11 :00  a.  m.— Concert. 

11:00  to  11:20a.  m—  Aunt  Martha's   talk. 

11  :20  m  11  :30  a.  m.— Chat   with    Victor. 

11  :80  to  12:00  noon— Studio    program. 

12  :0fl  to  2  :00  p.  m.— Mark    Hopkins   Concert   Orel 

I  :00  to  5  :30  p.  m.— Mark    Hopkins    Dance   Orchestra. 

5  :30  t"  fi  :25  p.  m. — Mac  and   his  Gang. 
6:25  to  6:30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m.— Yale    Trio. 

7  :00  to  7  :80  p.  m.  —  Studio    program. 

8:00  to  10:00  P.  m.— KFRC  Little  Symphony  Orchestra 
10:00  to  12:00  p.  m.— Mark    Hopkins    Dance   Orchestra! 
Saturday.  March  S 
10  :00  to  11 :00  a.  m.— Concert. 

II  :00  to  12  :00  noon— Amatenr   Try-outs. 

12:00  to  2:00  p.  m.    -Mark    Hopkins  Concert   Orchestra. 

4  :00  to  5  :30  p.  m. — Mark    Hopkins    Dance    Orchestra. 

5  :30  i«,  6  :25  p.  m. — Mac   and    his    Gang. 
6:25  to  0  :80  p.  m. — Staee  and   screen. 

r  :30  to  7  :00  p.  m.— Yale  Trio. 

7  :00  to  7  :80  p.  m. — Studio    program. 

8  :00  p.  m.  to  1 :00  a.  m.— Mark   Hopkins  Dance 

Orchestra. 

KPO— HALE   BROS.   AND   THE   CHRON- 
ICLE,  SAN  FRANCISCO— 428.3 

Sunday.  Fehruary  27 

9:45    to    10:45    a.m. — Undenominational    and    non-sec^ 

taria  n   church   service. 
10:45  a.m. — Weather  forecast. 
2 :40    to    4 :15    p.  m.— Concert    of    the    San    Francisco 

Symphony   Orchestra.    Alfred    Hertz,   director,    to   be 

broadcast    from    the   New    Curran    Theater   by    KPO, 

KFI  and    KGO. 


February  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


Radio  Program  for  Next  Week 


00   to   6:30  p.m. — States    Restaurant   Orchestra. 

30  p.  m. — General    information. 

35   to    8 :35    p.  m. — Palace    Hotel    Concert   Orchestra. 

):35  to  10:00  p.  m.- — Fairmont  Hotel  Concert  Orchestra. 

0:00  U>  12:00  noon — John  Wolohan  and   his    Cali- 
fornia ns. 

Aonday,  February  28 

■  :45.  7:15  and  7:45  a.  m.— Health  exercises. 

0:30  a.  m. — -Weather  forecast. 

0:45  a.m. — Home  Service  Talk. 

2 :00  noun— Time   signals,    Scripture    reading. 

:00  to  2  :00  p.  m. — Fairmont  Hotel   Concert  Orchestra. 
;:30  to  5  :30  p.  m. — Palace    Hotel    Concert    Orchestra. 
i:30  to  6:15  p.  m. — Children's    hour. 
:J6  to  6:30  p.  m. — Stock    market    quotations. 
1:30  to  7  :00  p.  m. — States    Restaurant   Orchestra. 
00  to  7  :30  p.m. — Fairmont  Hotel   Concert  Orchestra. 
30  to  8  :00  p.  m.-DX. 
1:00  to  8  :10  p.  m.— Chamber   of  Commerce  talk. 
RJ10  to  8  :25  p.  m. — Book   reviews   by   Harold  A.    Small. 
1:25  to  9:00  p.  m.— Bridpe   lesson   No.    19. 
i:00  to  10  :00  p.  m. — Studio  program. 

0  :00  to  11  :00  p.  m.— Billy    Long's    Cabirians. 
.1:00  to  12:00  p.  m.— KPO's    Variety    Four. 

Tuesday.  March  1 

1:45.  7:15  and  7:45  a.m. — Health  exercises. 

,0:30  a.m. — Weather  report. 

,0:45  a.m. — Cooking  hints  and  recipes. 

.2  :00  noon — Time  signals.    Scripture    reading. 

.  :00  to  2  :00  p.  m. — Fairmont  Hotel   Concert  Orchestra. 

1:30  to  5:30  p.  m. — Palace    Hotel    Concert    Orchestra. 

i  :30  to  6  :15  p.  m.- — Children's    hour. 

3 :15  tn  'J  :30  p.  m. — Stock  market  quotations. 

5  :30  to  7  :00  p.  m. — States    Restaurant   Orchestra. 

7:00  to  7  :30  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

7:30  to  8:00  p.  m.— DX. 

3:00  to  9  :00  p.  m. — "Uda    Waldrop   hour." 

9  :00  to  10  :00  p.  m. — Studio  program. 

10:45  to  12:00  p.  m.— Billy    Long's    Cabirians. 

10  :00to  11 :00  p.  m. — Palace    Hotel    Dance   Orchestra. 

11  :00  to  12  :00  p.  m.— John   Wolohan  and   his   Cali- 
fornia ns. 

Wednesday.  March  2 

6:45,  7:15  and   7:45  a.  m. —Health  exercises. 

10:30  a.m. — Weather   report. 

10:45  a.  m.— Home  service  talk. 

12:00  noon — Time  signals.    Scripture    reading. 

1 :00  to  2  :00  p.  m. — Fairmont   Hotel    Concert   Orchestra. 

3  :30  to  5  :30  p.  m. — Palace    Hotel    Concert    Orchestra. 

5:30  to  (4:15  p.  m.— Children's    hour. 

6  :15  to  6  :30  p.  m.— Stock   market   quotations. 
6:30  to  7  :00  p.  m.— States    Restaurant   Orchestra. 

7  :00  to  7  :30  p.  m.—  Fairmont  Hotel  Concert  Orchestra. 
7:30  to  8:00  p.  m.-DX. 

8:00  to  9  :00  p.  m. — Program    by    AtWttter    Kenl    artists. 
9:00  to  10:45  p.  m. — Simultaneous    broadcast    by    KPO 
and    KF1. 

Thursday,  March  3 

6:45.  7:15  and   7:45  a.  m.  -Health  exercises. 

10:30  a.m. — Weather  report 

10:45a.m. — Cooking   Hints    and    Recipes. 

12  :00  noon      Time  signals,    Scripture    reading, 

E; 00  to  2  :00  p.  m. — Fairmont    Hotel   Concert    Orchestra. 
|:80  to  5  :30  p.  m. — Palace    Hotel    Concert    Orchestra. 

1  [BQ  to  6  :15  p.  m.— Children's    hour. 

6:15  to  6:30  p.  m. — Stock   market   quotations. 
6:30  to  7  :0'i  i'.  in.     States   Restaurant  Orchi 

|:00  to  7:30  p.  m.      Fairmont    Hotel   Concert   Orchestra 

7:30  to  8  :00  p.  tn.     DX. 
8:00  to  9 :00  p.  m.     Studio  program. 
|e00  to  10  :00  p.  m. — Program  by  James  Todd.  Wolin. 
b:00  to  ii  :00  p.  m,     Palace  Hotel  Dance  Orchestra. 
5:00  to  12:00  p.  m.     John    Wolohan    and    bis    Cnli- 
fornians. 

Friday.  March  I 

1:46,   7:15  and   7:46  a.  m,     Health  exerc 

in  :80  a.  "»,     Weather  report. 

10:35  a.m.     Fashion   talk. 

10:46  a.m.      Home  service  talk. 

i" noon—  Time  signals,  Scripture  readi 

12  :15  p.  m.— Talk   from   i be  Commonwealth   Club 
luncheon. 

I  '80  to  2 p,  m.     Fairmonl    Hotel  Concert  Orchestra, 

|  :80  to  5 :80  p.  m,     Palace    M t    Concert    Orchi 

1 180  to  6  :16  p  tn      Children's   hour. 

6:15  to  6  :S0  p.  m.     st nek   market    Quotations. 

6  :3n  to  7  :20  p.  m.     States    Res)  aurant    <  trt 

.    SO  p,  tn,     "Sports-on-the-Air  " 

7  (80  to  B  :00  p.  m.— DX. 

H     10:00  p.  m.  Walter   Krausgrill's   Orchei 
10:00  to  11  :00  p.  m.     States    Restaurant    Orchestra. 

II  ;00  '"  i"   00  p.  m.      John    Wolohan  and   his  Cali- 
fornia ns. 

Saturday,  March  ■"» 

f:15  and   7:46  a.m.     Health  exerci 
10:30  a.  m,     Weather  report 

.   m.     Cooking  hints  and  rectpfeB. 
oon      Time  signals,    Scripture   reading. 
1 :00  to  2  :00  p.  m.-  Fairmont    Hotel  Concert    Orchestra. 
3:30  to  6  :80  p.  m.      Palace    Hotel    Concert    Orchestra. 

K:80  to  6:16  p.  m.     Program  by  Women's  Ghn  Club. 

1:16  to  6  :S0  p.  m,      Stock    market    quotations. 

6:3d  to  :  :SQ  p.  m.  States    Restaurant   Orchestra, 

.    m,  DX. 

S:(10  to  9:00  p.  OR,  Simultaneous    broadcast    by    KPO 
and   KFI 

10:00p.m.      Palace    Hotel    Dance   Orchestra. 
:     m.  to  1  a.  m.      Walter     Krausgrill's     Orchestra. 
KiOO  to  11 :00  P.  m.      Intermissions   by    Mauriee   Gunskx 


KJBS— JULIUS    BRUNTON   &   SONS 
CO.,  SAN   FRANCISCO— 220 

Daily  Except  Sunday 

9:00  to  11  :30  a.  m. — Vocal  and   Instrumental  selections. 

2:00  to  4  :00  p.  m.— Vocal    and    Instrumental   selections. 

Friday  nights  9:30  p.m.  to  11:00p.m. — "The  Happi- 
ness   Boys"   and    Studio    program. 

11  :00  p.  m.  to  12  :00  p.  m.  —  Studio  program  featuring 
the   "Willard    Power  Units." 

KFWI— RADIO  ENTERTAINMENTS, 
INC.,  SAN  FRANCISCO— 250 

Sunday,  February  27 

1 :00to  2:30  p.  m.— William    Bennett  recital. 

7  :50  to  9  :00  p.  m. — Services    broadcast   from    Fifth 

Church  of  Christ,  Scientist. 
9  :00  to  9  :15  p.  m.— Piano  recital. 
9  :15  to  10  :15  p.  m.— Organ    recital. 
Monday,  February  28 
6:30  to  7:30  p.  m.— Paul's   Hawaiians. 
S:00  to  8:30  p.  m.— Piano  and  banjo  solo. 
8:30  to  9:00  p.  m.— Half-hour   of   old-fashioned   songs. 
9:00  toll  :00  p.  m.— Paul   Kelli's   Orchestra. 
Tuesday.  March  1 
6:00  to  7:00  p.  m.— Jack    Curtis   and    his   orchestra. 

7  :00  p.  m.— Sporting    news. 

8  :00  to  8  :30  p.  m.— Health  lecture. 

8  :30  to  9  :00  p.  m.— Panatrope  concert. 
Wednesday.  March  2 

6  :00  to  7  :00  p.  m. — Dance    program. 

7  :00  p.  m. — Sporting    news. 
8:00  to  8:20  p.  m.— Piano   recital. 

8  :20  to  8  :30  p.  m. — -Studio    program. 

8  :30  to  9  :00  p.  m. — Clem    Kennedy,    pianist. 

9  :00  to  10  :00  p.  m.— Recital. 

10  :00  to  12  :00  p.  m.— Paul    Kelli's   Orchestra. 
Thursday.  March  3 

6:00  to  7:00  p.  m.— Paul's   Hawaiians. 

7  :00  p.  m.— Sporting    news. 

8  :00  to  8  :30  p.  m.— Recital   by   Henry   Haman. 

8  :30  to  9  :00  p.  m.— Operatic  recital. 

9  :00  to  10  :00  p.  m.— Orchestra. 

10:00  to  12  p.  m.— Paul    Kelli's    Orchestra. 

Friday.  March  4 

i'  :00  to  7  :00  p.  m. — Dance  program. 

7  :00  p.  m.     Sporting    news. 

8  :00  to  8  :80  p.  m.— Health   lecture. 

8  :30  to  9  :00  p.  m. — Panatrope   concert. 

9:00  to  10:00  p.  m.—  Billy    La    Barba's    Orchestra. 
Saturday.   February  26 

9  :00  to  12  :00  p.  m. — Paul    Kelli's    Orchestra. 

KYA— PACIFIC  BROADCASTING  CORP., 

SAN   FRANCISCO— 399.8 

Sunday,  February  27 

11:00  a.m.  Services  of  Central  Methodist  Episcopal 
Church, 

7:80p.m.      Services    of    the    Central    Methodist    Episco- 
pal Church. 
Monday.  February  28 

12:30  to  2:00  p.  m. — GHfl    Hotel    Concert   Trio. 
6 :80  to  7  :80  p.  m. — Clift    Hotel    Concert    Trio. 
8 :00  to  10 :00  p.  m.-    KYA  Popular  Night    in    the   Studio. 
10:00  to  11  :00  p.  m.  -  Clift    Hotel    Dance    Orchestra. 
Tuesday.  March  1 

12:30  to  2:00  p.  m. —Clift  Hotel  Concert  Trio. 
5:30to7:80p  m,  Clifl  Hotel  Concert  Trio. 
8 :00  to  1"  l00  p.  Ol.      Silent. 

10:00  to  11:00  p.  m.     Clift    Hotel    Dance    Orchestra. 
Wednesday.  March  2 

12 :80 to 2 :00  p.  m.     Clifl   Hotel  Concert  Trio. 
.  :80  p.  m,     Clifl    H<  ■    Trio. 

-  >00  to  io:do  ,..  m.     Pupils  of  the  Gallih  o  High 

10:00  to  11:110  p.  m.      Clift    Hotel    Dance    Orchestra. 
Thursda> .  March  3 

12 :30  to  2 :00  p.  ra.  Clifl  Hotel  Concert  Trio. 
6:80  to  I  lift    Hotel    Concert    Trio. 

-  ;00  to  10  :O0  i<-  m.     Silent 

10:00  to  11:00  p.  m,     Clifl    BoteJ    Dance  Orchestra. 
Friday.  March  I 

18  :80  to  2 :00  p.  m.      Clifl    Hotel    Concert  Trio. 

'    lift     Hotel     Ton.-. Tt  Tn... 

1 10 :00  p.m.      Program    from    the  main   studio. 

10:00  to  11  :00  p.  m.-    Clifl     :  Orchestra. 
Saturday.  March  .> 

IS  :3o  t,  Concert  Trio. 

0ft.      Clifl     Hotel    Concert    Trio. 

Silent. 

10:00  to  11:00  p.  m.-  Clift    Hotel    Dance   Orchestra. 

KGTT  —  GLAD  TIDINGS  TEMPLE,  SAN 
FRANCISCO— 207 

Sunday.  Frhruar*  11 

IB.       Sunday    Bob)  ol, 

|  P.  m.       Temple    |«n 

1  p.  m.     Evening  service. 

Monday.  F%bniaX]   18 

to  1  :00  p,  m.      Daily   Scripture    reading. 
Tsuaday.  March  1 

p.  ni.      Daily    Scripture   readinir. 
■  10  ;00  p.  m-    Studio  program. 
Wednesday.  March  2 

p,  m.      Daily  Scripture  readinir. 
p.m.      Divine    healing    service. 
ram. 
Thursday.  March  3 


12  :30  to  1 :00  p.  m. —Daily  Scripture  reading. 

Friday,  March  4 

12:30  to  1  :00  p.  m. — Daily  Scripture  reading. 

5  :00  to  10  :00  p.  m.—  Studio  program. 
3  :00  to  4  :00  p.  m. —Sunshine  hour. 
Saturday,  March  5 

12:30  to  1  :00  p.  m.— Daily  Scripture  rending. 

KGO— GENERAL   ELECTRIC   CO., 
OAKLAND— 361 

Sunday.  February  27 

11:00  a.m.- — First   Presbyterian   Church  service, 
Oakland. 

2:40  p.m.' — San    Francisco    Symphony    Orchestra    con- 
cert, direction  of  Alfred  Hertz. 

6  :30  p.  m.  to  7  :30  p.  m. — Bern's    Little  Symphony. 


HOTEL      • 


ancing 


On  Top  o  the  World 

•with 

.Eddie   Harkness 

and  his  orchestra 

Dinner  Dance  &•  Supper  Dance 
Nightly— *m  tpt  Sunday,  Tea  every 
afternoon—  except  Sunday— four 
'til  six.  f*  Special  DollarTea 
Dansant  Monday  and  Saturday 
Afternoons. 

HOTEL  MARK  HOPKINS 

Calitornia   at   Mason 

Darcapert  (>}00 


sERVICEIi 


AT     VOIR     OWN     HOME 
ANY    TIME—ONLY    $1.50 

Juat  Telepl  ■ 

Hemlock    fift76 
NATIONAL     RADIO     SERVICE 

1136    Miftstnn    St..    San    Francisco 
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12 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  26,  1927 


Radio  Program  for  Next  Week 


7  :30  p.  m. — Weather  Bureau  report. 

7:35  to  8:00  p.  m. — Program    of    sacred    music    from 

First  Presbyterian  Church,  Oakland. 
8:00  to  10:00  p.  m. — Beethoven    Memorial    program, 

Bern's  Little  Symphony  Orchestra. 
Monday.  February  28 

11  :30  a.  m.  to  1 :00  p.  m. — Concert. 

12  :00  noon- — Time  signal. 

12  :30  p.  m. — Weather  Bureau   report. 

1  :30  p.  m.— New  York  stocks. 

1  :37  p.  m. — San   Francisco  stocks. 

1 :42  p.  m.— Weather  Bureau   report. 

4  :00  to  5  :00  p.  m. — California    Federation    of    Women's 

Clubs. 
5:30  to  6:00  p.  m.— KGO  Kiddies'  Club. 
6  :00  to  0:55  p.  m— Bern's   Little  Symphony. 

6  :55  p.  n.— News. 

7  :03  p.  m. — Weather. 

7:06  p.m. — S.   F.    Produce.   Grain.   Cotton,   Metals. 

7:14p.m. — N.  Y.  stocks    (closing! 

7:21p.m. — S.  F.  stocks   (closing). 

Tuesday.  March  1 

11 :30  a.  m.  to  1 :00  p.  m. — Concert. 

12:00  noon — Time   signal. 

12  :30  p.  m. — Weather  Bureau   report. 

1  :30  p.  m. — N.  Y.  stocks 

I  :37  p.  m. — S.  F.  stocks. 

1:42  p.m. — Weather  Bureau   report. 

5:00  p.  m.— ""Mental    Measurements"   lectures. 

6:00  to  6  :55  p.  m. — Bern's   Little   Symphony. 

6  :55  p.  m. — News. 

7:03  p.  m. — Weather  Bureau  report. 

7:06  p.m. — S.    F.   Produce,  Grain.   Cotton,  Metals. 

7:21p.m. — S.  F.  stocks    (closing  I. 

8:00  to  9  :00  p.  m. — Oakland   Studio.  The  Pilgrims. 

9:00  p.  m.— "Chats  About  New  Books." 

9  :20  p.  m. — Surprise    broadcast, 

10  :30  to  11 :30  p.  m.— Program  by  John  Wharry  Lewis 
Orchestra 

Wednesday,  March  2 

II  :30  a.  m.  to  1 :00  p.  m. — Concert. 
12  :00  noon — Time   signal. 

12:30  p.m. — Weather  Bureau   report. 

1  :30  p.  m. — N.  Y.  stocks. 

1 :37  p.  m. — S.   F.  stocks 

1:42  p.m. — Weather  Bureau    report. 

5:30  p.m. — "For  Instance."  by  General  Jackson. 

6:00  to  6  :55  p.  m.— Bern's    Little  Symphony. 

6  :55  p.  m.— News. 

7  :03  p.  m. — Weather   Bureau    report. 

7:06  p.m. — S.  F.  Produce.  Grain,  Cotton.  Metals. 

7  :14  p.  m.— N.   Y.   stocks    i  closing  I. 

7:21p.m. — S.   F.   stocks    (closing). 

8:00  p.  m.— S.   F.  studio.  Farm  program. 

8:20  p.m.— An    interview  with  the  Agricultural 

Economist. 
8:30  p.  m.— W.  O.  W.  Male  Trio. 

8:40  p.m.— "A  Meeting  of  the  Ideal  Dairy  Center." 
9:00  p.m. — W.   O.  W.  Male  Trio. 
Thursday.  March  3 
10:40  to  11 :00  a.  m. — Classroom    instruction,    Oakland 

public  schools. 
11 :30  a.  m.  to  1 :00  p.  m. — Concert. 
12  :00  noon— Time  signal. 
12:30  p.m. — Weather  Bureau  report. 
1 :30  p.  m. — N.  Y.  stocks. 
1  :37  p.  m. — S.    F.  stocks. 
1:42  p.m. — Weather  Bureau   report. 
5 :00  to  6 :00  p.  m. — "Friend  to  Boys." 
6:00  to  6:55  p.  m.— Bern's   Little  Symphony. 
0:55  p.  m. — News. 

7  :03  p.  m. — Weather    Bureau    report. 
7  :06  p.  m. — S.  F.    Produce.   Grain.   Cotton.  Metals. 
7:14  p.  m.— N.  Y.  stocks    (closing). 
7:21p.m. — S.  F.  stocks    (closing). 
8:00  to  9:30  p.  m.— "The  Serenade."  a  comic  opera  by 

V  ictor    Herbert,    presented    under    the    d  irection    of 

Paul  Steindorff.  „..«_. 

9:30  to  12:00  p.  m.— John   Philpot  s  Midshipmen. 
Friday.  March  4 

11 :30  a.  m.  to  1 :00  p.  m—  Concert. 
12:00  noon— Time  signal. 
12:30  p.m. — Weather  Bureau  report. 
1:30  p.m. — N.   Y.   stocks. 
1 :37  p.  m-— S.   F.  stocks, 
1 :42  p.  m.— Weather   Bureau    report 
6  :00  to  6  :55  p.  m. — Bem'i 

6  :55  p.  m. — News. 

7  03  p   m. — Weather    Bureau    report. 

7:06  p.  m.— S.   F.   Produce.   Grain.   Cotton,  Metals. 

7-14  p.m. — N.  Y.  stocks    (closingi. 

7;21p.  m.— S.  F.  stocks    (closingi.  _    _ 

8-00  p  m.— Concert  by  Mishel  Piastro.  violinist,  con- 
cert master  of  the  San  Francisco  Symphony  Or- 
chestra. 

Saturday.  March  5 

11 :30  a.  m.  to  1 :00  p.  m.— Concert. 

12  :00  noon— Time  signal. 

12 :30  P.  m. — Weather  Bureau    report. 

8:00  p.m. — "Weekly  Sport  Reviev 

8:15  to  9:15  p.  m.- 

9:15  p.  m.  to  1:00  ; 

KTAB— ASSOCIATED    BROADCASTERS, 
OAKLAND— 302.8 

Sunday.  February  27  . 

9:45  to  10:45  a.  m. — Professor   E.    C.    Linsley  s   Bible 

11 -00  a  m.—  Services  of  Tenth  Avenue  Baptist  Church. 
7-45p  m —Services  of  Tenth  Avenue  Baptist  Church. 
9  -30  to  11 :00  p.  m.— After-Service  concert. 


Little  Symphony. 


-Program    frum    Hotel    Leamington. 
-Wilt  Gunzendorfer's    Band. 


Monday,  February 

8:45  to  9:15  a.  m.— 
9:15  to  9  :45  a.  m  — 

5  :00  to  6  :00  p.  m.— 
6:30  to  7  :00  p.  m.— 
7:00  to  7:30  p.  m.- 
8:00  to  10:00  p.  m.- 
Tuesday,  March  1 
8:45  to  9:15  a.  m.— 
9:15  to  9:45  a.  m  — 
9:45  to  10:00  a.  m.- 
5:00  to  6:00  p.  m.— 
6:30  to  7:00  p.  m.— 
7:00  to  7:30  p.  m.— 
8:00  to  8:15  p.  m.— 

Collectors." 
S:15  to  10:00  p.  m.- 
Wednesday,  March 
8:45  to  9:15  a.  m.— 
9:15  to  9  :45  a.  m.— 
5:00  to  6:00  p.  m.— 
b:30  to  7:00  p.  m.— 
7:00  to  7:30  p.  m.— 
8:00  to  9:00  p.  m.— 
9:00  to  9:80  p.  m. 
9:30  to  10:00  p.  m.- 
Thursday,  March  3 
8:45  to  9:15  a.  m.-- 
9:15  to  9:45  a.  m.— 
5:00  to  6:00  p.  m.— 

6  :30  to  7  :00  p.  m.— 
7:00  to  7:30  p.  m.— 
Friday,  March  4 
8:45  to  9:15  a.  m.— 
9:15  to  9:45  a.  m.— 
5:00  to  6:00  p.  m.— 
6:00  to  6:20  p.  m,— 
7:00  to  7:30  p.  m.— 
8:00  to  9:00  p.  m. — ' 
9:00  to  10:00  p.  m. 
Saturday,  March  5 
B:46  to  9:15  a.  m.- 
9:15  to  9:45  a.  m.— ; 
7:00  to  7:30  p.  m. — I 


28 

-"The  Hour  of   Prayer." 

-Shopping   hour. 

-Children's  hour. 

-Twilight  hour. 

-Shopping   hour. 

— Oriental    music. 

-"The  Hour  of  Prayer.  ' 

-Shopping   hour. 

—"Diet  and  Health." 

-Children's  hour. 

-Twilight  hour. 

-Shopping  hour. 

-"Fifteen    Minutes    with    Stamp 

—KTAB    Quartet. 

2 

"The  Hour  of  Prayer." 
-Shopping    hour. 
-Children's  hour. 

Twilight   hour. 
-Shopping  hour. 
-Carlos    Sebastian,    baritone. 
-Emma    Kollman.   mezzo  soprano. 
—Community    Chest    program. 

"The  Hour  of  Prayer." 

Shopping    hour. 

Children's  hour. 
-Twilight  hour. 
■Shopping  hour. 

"The  Hour  of  Prayer." 
Shopping    hour. 
Children's  hour. 
Dr.  Thompson. 
Shopping  hour. 
Organ    recital. 
Goat   Island    Goats. 

The  Hour  of  Prayer." 
Shopping    hour. 
Shopping  hour. 


KLX— OAKLAND  TRIBUNE, 
OAKLAND— 509 

Monday.  February  28 

10:30  a.  m.— Martha   Lee. 

7  :00  to  7  :30  p.  m.— News    broadcast. 

8:00  to  9:00  p.  m.— Builders'   Palace  Exhibit  program. 

9:00  to  10  :00  p.  m.— Weekly    meeting    of    Lake    Merrill 

Ducks. 
Tuesday,  March  1 

7  :00  to  7  :30  p.  m. — News    broadcast. 
Wednesday.  March  2 
10:30  a.  m.— Martha  Lee. 
6:30  to  7  :00  p.  m. — Athens   Ath.    Club  dinner  concert. 

7  :00  to  7  :30  p.  m. — News  broadcast. 

8  :00  to  9  :00  p.  m.— Educational  program. 

9  :00  to  10  :00  p.  m.— Special    program. 
Thursday.  March  3 

7  :00  to  7  :30  p.  m. — News    broadcast. 

Friday.  March  4 

10:30  a.  m.— Martha  Lee. 

7  :00  to  7  :30  p.  m. — News    broadcast. 

8  :00  to  9  :45  p.  m. — Western    Auto   Supply   program. 
9:45  to  10:30  p.  m.— Athens    Athletic    Club    orchestra. 
Saturday.  March  5 

7  :00  to  7  :30  p.  m. — News    broadcast 

KFUS— GOSPEL  RADIO,  OAKLAND— 256 

Sunday.  February  27 

9:00a.m. — Exposition     of     the     International     Sunday 

school    lesson. 
11 :00  to  12  :00  noon — Church  services. 
7  :45  to  9:00  p.  m. —  Evening    service. 
Monday.  February  28 

10:00  a.  m. — The  hour  of  Christian  Ministry. 
Tuesday,  March  1 

4  :00  to  5  :00  p.  m. — Sacred    variety    program. 
Wednesday.  March  2 
B  :00  p.  m.- — Sacred  songs. 

10:00  a.m. — The  hour  of  Christian    Ministry. 
Friday.  March  I 

10:00  a.  m.— The  hour  of   Christian    Ministry. 
2:00  to  8:00  p.  m.    -Women's    Bible  study  hour. 
8:00  p.  m.  —Telephone    or    write    in    your    health    fjues- 

tions    and    they    will    be    informally    discussed. 
Saturday.  March  5 

1 :80  to  2:30  p.  m.     Children's    church   broadcast  . 
6:30  to  7  :30  p.  m.— Gospel    Weather    Bureau    forecast. 

Announcements  of  churches    for  Sunday. 

KFI— EARLE  C.  ANTHONY,   INC., 
LOS  ANGELES— 467 

(Copyright    1925    by    Earle  C.    Anthony.    Inc.) 

Sunday,  February  27 

10:00  a.m. — Morning  services. 

2:45  p.  m.— San  Francisco  Symphony  Orchestra,  di- 
rection of  Alfred  Hertz,  presented  by  the  Standard 
Oil  Company  of  California.  Broadcast  by  KFI 
KPO  and   KGO. 

6:00  p.  m.— Weekly  program  of  classical  and  semi- 
classical  music,  by  the  Russian  Academy  of  Musical 
Art  trio. 

7:00  p.  m.— Aeolian  organ  recital,  Alex  Reilly  at  the 
console. 

8:00  p.m. — Packard    classic    hour. 

9:00  p.m.— Bob   Bottger  and  his  Venetians  dance 
orchestra. 


10:00  p.  m.— Packard    Six    Orchestra. 

Monday,  February  28 

10:20  to  10:40  a.  m.— Furnishings  for  the  home,  Agnes 

White. 
10:40  to  11  :00  a.  m.— Betty    Crocker  Gold    Medal   Flour 

talks. 
11  :10  to  11  :30  a.  m. — Food    talks    by    Agnes    White. 
5:30  p.m. — Virgil  Ray's  Winter  Garden  Orchestra. 

6  :15  p.  m.— Radiotorial. 

6:30  p.m.— Ted  Douglas,  baritone:  Dorothy  McKerral, 

mezzo  soprano;  Mrs.   W.  English,  accompanist. 
7:00  p.m. — Program  by  the  Starke  Sisters. 
8:00  p.m. — Kitty   Short,    soprano,  and    the   Louise 

Kloe  Trio,   harp,   violin,   cello. 
9:00  p.m. — Mrs.   Edward   C.   Crossman.  contralto,   and 

Ruth  Rodecker,   mezzo  soprano. 
10:00  p.  m.  —Weekly     program,     presenting     vaudeville 

artists,   by  Meiklejohn    Brof, 
Tuesday,  March  1 

5:30  to  6  :00  p.  m.— The  Dragon    Hawaiians. 
6:16  p.  m. — Music    Appreciation    Chat. 
f':30  p.  m.— Vest  Pocket   period. 

7  :00  p.  m. — Jack   Martin's   Hawaiian  Trio, 

8:00  p.m. — Weekly    program    by    the    Gattone    String 

Quartet. 
9:00  p.  m.— Thomas    Wallace,    baritone,    and    Leontine 

Redon.   mezzo,   soprano. 
10:00p.m. — Azure   Music  Club.     Glenn    Edmunds   and 

his  Collegians  Dance  Orchestra. 
Wednesday,  March  2 
10:20  to  10:40  a.  m.— Child    Training    talks    by    Agnes 

White. 

10:40  to  11  :00  a.  m.— Betty   Crocker    Gold    Medal   Flour 

talks. 
11:10  to  11:30  a.  m.— Food    talks    by    Agnes    White. 
5:30  p.  m.— Jack    Murray's    Italian    Village    Orchestra 

and   soloists. 


Follow  the 

(jolden  cRgad 

to  Health! 

Tune  in  on  KPO  every  morn- 
ing at  6:45  -  7:15  or  7:45  for 
the  Daily  Golden   Road  to 
Health  Exercises 

These  exercises  are  given  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California;  for  22  years  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  qual- 
ity in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


February  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


13 


Uni- 


6:15  p.  m. — Radiotorial. 

6:30  p.m. — Vest  Pocket  period. 

7:00  p.m.— Ray  Fisher's  Original  Victorians  Dance 
Orchestra. 

7  :30  p.  m. — Nick    Harris,    detective    stories. 

7:45  p.  m.— William   MacDougrall,    Scotch  comedian. 

8:60  p.m. — Calpet  Orchestra.  James  Burroughs,  tenor, 
presented  by  the  California    Petroleum   Corporation. 

9:00  p.  m. — Gleaner  Quartet. 

10:00  p.m. — Program  by  Sunset  Instrumental  Quar- 
tet, Dorothy  Ruth  Miller,  pianist. 

Thursday.  March  3 

6:30  p.m. — Sebastian's  Cotton   Club  Orchestra. 

6:15  p.  m.— Radiotorial. 

6:30  p.m. — Clarice  Russell  and  Leslie  Adams. 

7 :00  p.  m. — Weekly    program    presented    by    the 
versity   of  Southern    California. 

8:00  p.m. — KFI  drama   hour. 

9:00  p.m. — J.   Maurice   Woods,  baritone. 

10:00  p.  m— Johnston  and  Farrels  Music  Box  hour. 

Friday.  March  1 

10:20  to  10:40  a.  m.—  Talk  on  home  management  by 
Agnes  White. 

10  :40  to  11:00  a.  m.— Betty  Crocker  Gold  Medal  Flour 
talks. 

11:10  to  11 :30  a.  m. — Food  talks   by   Agnes   White. 

5:30  p.m. — Henry   Starr,   pianist   and   vocalist. 

6:15  p.m. — KFI    Radiotorial    period. 

6:30  p.m. — Collegiate  Aeolians  Dance  Orchestra. 

7:00  p.  m.— Program   by    Paul    Roberts  and    Leslie 
Adams. 

8:00  p.m. — Aeolian  organ    recital, 
console. 

9:00  p.  m.— Alma    Frances   Gordon, 
Lilyan  Ariel,  concert  pianist, 

10:00  p.  m.— Packard   Ballad   Hour. 

Saturday,  March  5 

5:30  p.m. — Mosby's   Hot  Five  Dance  Orchestra. 

6:15  p.m. — Radiotorial   period. 

6  :30  p.  m.— Mack's    Collegians. 

7:30  p.m. — Felipe   Delgado.    Media    Hora    Espanola. 

8:00  p.  m.— Mission  Bell  Orchestra.  Pryor  Moore,  di- 
rector: Eva  Olivotti  and  James  Burroughs.  Pre- 
sented by  the  Los  Angeles  Soap  Company.  Broad- 
cast by   KFI.   KPO  and   KGO. 

9:00p.m. — Emma    Kimmel,   soprano. 
10:00  p.  m.— Packard    Radio   Club. 
11:00  p.m.— KFI   Midnight    Frolic. 


Alex   Reilly  at  the 
contralto,    and 


KNX- 


-L.    A.    EVENING    EXPRESS, 
LOS   ANGELES— 337 


Daily  Except  Sunday 

8:00  a.m. — Inspirational    talk    and    morning    prayer. 
8:55  a.m. — Time  signals. 
9:00  a.  m.— Shopping    news. 

10:30  a.  m.-    Household   economics    (excepl    Friday   and 
.  Saturday ). 

I2:00noon     Orchestra,    George    Redman,    director. 
1  SO  p.  m. — The    Book    Work. 
4:00  p.  m.— LobI    anil    Found    column. 
:55  p.  m.—  Market  repofts. 

5  :30  p.  m.     Orthophonie  Victrola. 
6:00p.m.     Biltmore  Hotel   Orchestra, 

BO  p.  m. —  Dinner    hour   concert, 
Sunday,  February  27 

10:00a.m.-  First  Presbyterian  Church  of  Hollyn I 

mi  to  1 :00  p.  m. — Musical    program. 
QpOOp.m.     Roberts  Golden  State  Band. 

■  IT,  p    In  _wilshire    All-Souls    Church. 

■SO  p.m.     First  Unitarian  Church, 

7: mi  p.  m,     Firsi    Presbyterian   Church   of   Hollywood 

8:00  p.  m.—  Concert   orchestra. 

0:00  p.  m.     Courtesy    program. 

Monday.  February  2s 

jiOOp.  m.— First    Presbyterian    Church    of    Hollyw I 

7:00  p.m.-    Courtesy   program. 

7:80  p.  m.     Playlet 

8:00  p.  m.—  Courtesy  program. 

9:00p.m.-  Goodrich  Silvertown   Cord   Orchestra, 

10:00p.m.      KNX    Feature    program. 

B, :00  p.m.     Gus   Arnheim's   Orchestra. 

Tuesday.  March  1 

B:00  p.  m. —  Combined   program   of   th.>   Police   and 

Fire  Deparl  menl 
4  [00  p.  ni.     Radio  mal  inee, 
7:00  p.  m.     Feature  program, 
8:00  p.m.     Feature   program. 
I .,,,,  ,.   m,     Courtesy   program. 
10:00  p.  m.     Hotel    Imba  tsadei    On 

Wednesday.  March  2 

m,     Paul  Hugon. 
S;:inp    in        Musical    program. 

:00  p,  m.     "Wha1    Have  \ 
7  :00  p.  m.     Co  ram. 

I 

•    program. 
sj   program. 

10  ;00  p,  m       Feal  urc  program 

or  Orchestra. 
Thur»da> .  March  3 

,    m.      Nature    talk. 
m.-    Organ    recital. 
,.    m.     Courtesy  program. 

1.1:00p.m.     Feature    program, 
10:on  p.m.     Feature  program. 

11  :00  p.  m.      Hotel    Am:  hOStm. 
Frida> .  March  1 

1:00  P    nv      Musical    protrrani. 

s'    musical    program. 
7:no  p.  m.     Feature  program. 
.     m. — Courtesy  program. 
n,     Feature  program 
10:00  p.  m.      American    Legion    Stadium. 


11:00  p.m. — Hotel  Ambassador  Orchestra. 

Saturday,  March  5 

3:00  p.m. — Town  Crier  of  the  Day  and  his  Pals. 

7:00  p.m. — Stories   of    insect  life. 

7:15  p.m. — Announcement  of  Sunday  services. 

7  :30  p.  m. — Feature  program. 

S  :00  p.  m. — Feature  program. 

9  :00  p.  m. — Feature  program. 

10:00  p.  m. — Hotel  Ambassador   Orchestra. 

11 :00  p.  m. — KNX   Frolic   from    the   main  studio. 

KPWB— WARNER    BROS., 
HOLLYWOOD— 252 

Sunday,  February  27 

2  :00  to  3  :00  p.  m.— Organ   recital. 

S  :30  to  9  :00  p.  m.— Studio    program. 

9  :00  to  11 :00  p.  m.— Warner    Bros.    Frolic. 

Monday.  February  28 

12  :30  to  1 :30  p.  m.— Classified  hour. 

5  :00  to  5  :40  p.  m. — Children's  period. 

5  :40  to  6  :00  p.  m. — "Physiology    and    Psychology    of 

Beauty." 

6  :00  to  7  :00  p.  m. — Dinner  hour  concert. 

7  :00  to  8  :00  p.  m. — Concert   orchestra    and    soloists. 

8  :00  to  8  :10  p.  m. — Daily    news    items. 

8:10  to  9:00  p.  m.— Warner   Bros.    Dance  Orchestra. 

9  :00  to  9  :50  p.  m.— European    Novelty    Orchestra. 

9  :50  to  10  :00  p.  m. — Daily  news  items. 

10  :00  to  11 :00  p.  m.— Rainbow  Hour. 

11  :00  to  12  :00  p.  m.— Henry   Halstead  and  his 
orchestra. 

Tuesday.  March  1 

12  :30  to  1 :30  p.  m.— Classified  hour. 

4  :45  to  5  :00  p.  m. — "Diet." 

5  :00  to  5  :40  p.  m. — Children's    period. 

5  :40  to  6  :00  p.  m. — "Physiology    and     Psychology    of 

Beauty." 

6  :00  to  7 -.00  p.  m. — Dinner  hour  concert. 

7  :00  to  7  :30  p.  m. — Studio    program. 

7  :30  to  7  :50  p.  m. — Warner    Bros.    Orchestra. 

7  :50  to  8  :00  p.  m. — Daily  news     items. 

8  :00  to  9  :00  p.  m. — Warner    Bros.    Orchestra. 
9:00  to  9:50  p.  m.— Warner    Bros.    String    Trio. 

9  :50  to  10  :00  p.  m. — Daily  news  items. 

10  ;00  to  11  :00  p.  m.— Rainbow  Hour. 

11  :00  to  12  :00  p.  m. — Henry   Halstead  and   his 
orchestra. 

Wednesday.  March  2 

12  :30  to  1 :30  p.  m.  —Classified  hour. 
5:00  to  6:40  p.  m. — Children's  period. 

5  :40  to  6  :00  p.  m. — "Physiology    and     Psychology    of 

Beauty." 
6 :00  to  7  :00  p.  m. — Dinner  hour  concert. 
7  :00  to  7  :30  p.  m.— Thirty    minutes    of   sunshine. 
7  :80  to  7  :G0  p.  m.— Warner    Bros.    Orchestra. 
7  :G0  to  B  :00  p.  m.-    Daily    news    items. 
8:00  to  0:00  p.  ra.     Warner   Bros.  Orchestra. 
9  :00  to  9  :S0  p.  m.— String    Trio. 
B  ■.in  to  10  :00  p.  m.— Daily  news  items. 
10:00  to  II  :00  p.  m.      Rainbow    Hour. 

11  :O0  to  12 :00  p.  m.     Henry   Halstead  and  his 
orches!  ra. 

Thursday.  March  3 

12  :30  to  1  :30  p.  m.— Classified  hour. 

B:40  to  «  :00  p.  m. — "Physiology     and     Psychology     of 

Beauty." 

6 :00  to  7 :00  p.  m. — Dinner    hour    concert. 

7  :00  to  7  :80  p.  m.— Program. 

7:80to7:60p  m.     Warner  Bros.  Orchestra. 

7    mi  |m  B  :00  p.  m.— Daily    news    items. 

0:00  p.  m. — Warner    Bros.    Orchestra. 
p.  m.      String   Trio. 
9  :60  to  10  :00  p.  m.     Daily  news  items. 
10:00  to  11  :00  p.  m-     Rainbow  hour. 
11:00  to  12:00  p.  m. — Henry   Halstead  and  his 

orchf-l  r;i 
FrMay,  March  I 

U  :80  to  1  :30  p.  ni.-    Classified   hour. 
E  :  lo  to  G  :00  p.  m. —"Physiology    and    Psychology    of 
I    v.- 

6 :00  to  7 :00  p.  m.-    Dinner  hour  e 

;.    m.      Wnrn.r    Bros.    Orchestra. 

ri   orchestra   and  soloist 

BlOO  to  8:10  p.  m.'     Daily    news    itern^. 

8  :00  i>.  m.     Popular  songs. 

9  :00  l<«  9:15  p.  m.  -  Melody    makers'    period. 

p,  m.     Daily  news   ii 
10:00  to  11  :©0  i>  m.     Rainbow   hour. 

11  :00  to  12:00  p.  m.-    Henry    Halstead    and    his 

oreht 
Bataroay,  March  s 

i  t..  i  :S0  p.  m.-  Classified   hour. 

ho  6:00  P.  m.—  "Physiology     and     Psychology     of 

:.::v." 

-  :00  p,  m.  -  Dinner   hour   concert. 
:ir   SOngB, 
ttoB  :00  P,  m .--  Prop  ram. 

9:00  to  10:00  p.m.     String   Quartet. 

0  to  11  :00  P-  m-      Rainbow    hour. 
11 :00  10  18:00p.  OS.-    Henry    Halstead    and    his 
orchestra. 

KGW— MORNING    OREGONIAN, 
PORTLAND— 191.5 

SaiMlay.  Fehruarv  27 

rinc  service*. 
9-00  to  l'1  o,  ni  Concert  program. 
Hsastay,  Frhruarr  2* 

0  to  7  :0C  v.  m  -    Dinner  concert. 

m. -children's    program. 
7:30  to  7:48  p.  m.  —  I'tilny    serrfee. 

(Continued  on  Page  22) 


Sunset  Way 
East 

•  «  scenic  route  through  the  southland 

East  by  way  of  Apache  Trail,  El 
Paso.andjuarez.historic  San  An- 
tonio, to  New  Orleans,  colorful 
metropolis  of  the  south.  See  the 
great  Mardi  Gras. 

Now  travel  east  aboard  world- 
famous  Sunset  Limited.  Equip- 
ped and  manned  to  delight  the 
most  discriminating.Observation 
and  club  cars,  Pullman  comfort, 
Southern  Pacific  dining  car  service. 
Maid,barber,valet;shower-baths. 

Sunset  Limited  leaves  here  daily 
at  6:15  p.  m.  Tourist  sleeper  to 
Washington,  D.  C.  over  Sunset 
route;  leaves  9:00  p.m. 

Also  the  Argonaut  daily  Los 
Angeles  to  New  Orleans.  Leave 
here  9:00  p.m.  for  connection. 

Southern 
Pacific 

Phone  Davenport  4000  for  all  offices 

Ferry  Building         65  Geary  St. 

Third  Street  Station 

Oakland 

Phone  Lakeside  1420  for  information 

bureau  and  all  offices 

13th  and  Broadway         16th  St.  Station 

1st  and  Broadway  Station 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  26,  1927 


(Continued  from  Page  7) 
including  travel  topics  and  the  experi- 
ences of  the  radiant  heroine. 

Helen  Yorke,  songster,  is  being 
held  over  for  the  second  week  at  this 

theater. 

*     *     * 

Capitol 

"Alaskan  Adventure"  is  a  cinema 
epic  of  the  Alaska  hinterland,  photo- 
graphed by  Captain  Jack  Robertson 
and  picturing  the  bow  and  arrow 
hunting  of  Art  Young. 

Here  is  Nature  laid  bare  for  the 
benefit  of  Captain  Robertson's  lens. 
There  is  no  plot  nor  intrigue  but 
there  is  adventure  and  spectacles  of 
beauty   that   are   gripping   and   well 

worth  seeing. 

*  *     * 

Alhambra 

The  Alhambra  has  booked  Tom 
Mix  in  "The  Great  K.  and  A.  Train 
Robbery"  and  "Tessie"  for  this  Sat- 
urday and  Sunday.  "The  Great  K.  and 
A.  Train  Robbery"  was  filmed  in  the 
Grand  Canyon  and  is  a  typical  Tom 
Mix  thriller.  "Tessie"  is  a  comedy 
drama  based  on  Sewell  Ford's  story 
that  appeared  in  "The  Saturday  Eve- 
ning Post." 

Monday,  Tuesday  and  Wednesday 
Milton  Sills  is  seen  in  "The  Silent 
Lover"  with  Viola  Dana  and  Natalie 
Kingston. 

Thursday  and  Friday  "Butterflies 
in  the  Rain"  with  Laura  La  Plante 
and  James  Kirkwood,  is  being  filmed. 

*  *     * 

St.  Francis 

John  Barrymore  is  playing  this 
week  at  the  St.  Francis  in  "The  Be- 
loved Rogue." 

This  is  a  costume  picture  with 
enormous  quantities  of  architecture, 
pageantry  and  swirling  mobs,  but 
John  Barrymore  is  more  than  half 
the  picture.  He  is  given  the  oppor- 
tunity for  numerous  bits  of  excellent 
acting. 

"The  Beloved  Rogue"  is  one  of  the 
most  elaborate  pictures  ever  made, 
rivaling  the  more  pretentious  of  the 

Douglas  Fairbanks'  Pictures. 

*  *     * 

Granada 

Douglas  MacLean,  in  his  newest 
comedy,  "Let  It  Rain,"  is  playing  at 
the  Granada  this  week. 

MacLean  as  a  student  marine  has 
many  amusing  scenes  with  James 
Bradbury  Jr..  in  the  role  of  Butch 
Martin.  The  major  orders  the  two 
pugnacious  rivals  to  shake  hands 
every  time  that  they  meet  as  a  pun- 
ishment for  their  disregard  for  Navy 
discipline. 

Shirley  Mason  is  a  little  telephone 
girl  who  engages  the  affections  of 
Douglas  MacLean. 

Jack  Partington's  stage  offering  is 
called  "Bits  from  Hits,"  which  is  an 


excerpt  from  a  New  York  musical 

comedy. 

*  *     * 

Golden  Gate 

A  humorous  and  musical  afterpiece 
will  round  out  the  bill  at  the  Golden 
Gate  this  week. 

Practically  all  6f  the  acts  on  the 
bill  are  represented  in  the  afterpiece. 
Val  Stanton  acts  as  master  of  cere- 
monies, introducing  each  comedy 
sketch. 

As  a  climax  to  the  offering,  Jud- 
son  Cole  produces  twenty  people  from 
a  box  which  appears  large  enough  to 
hold  only  five. 

Helen  Paehaud,  San  Francisco  girl, 
whose  American  Indian  dances  have 
won  her  national  fame,  is  featured 
with  eight  other  girls,  six  of  these 
dancers  being  from  San  Francisco. 

"Stepping  Along"  is  the  comedy 
screen  feature,  starring  Johnny 
Hines. 

Peter  Van  Layne,  novelty  artist, 
makes  his  pictures  out  of  sand  in- 
stead of  with  paint.  Using  sand  of 
varied  hues,  he  is  able  to  make  pic- 
tures equal  to  that  of  the  oil  artist. 
Earle    Tanner    and    Florence    Clark 

assist. 

*  *     * 

A  big  afterpiece  revue  titled  "Much 
Ado  About  Nothing"  is  a  grand  en- 
semble that  presents  all  of  the  artists 
on  the  bill.  The  act  is  for  laughing 
purposes  only  and  offers  many  bits 
never  before  seen  at  the  Golden  Gate. 
Val  and  Ernie  Stanton  and  Judson 
Cole  are  featured. 

The  usual  short  film  features  and 
music  by  Claude  Sweeten's  Golden 
Gate  orchestra  fill  out  the  bill. 


At  Paul  Elder's 

Elizabeth  Fuller  will  give  a  psycho- 
logical review  of  Edna  St.  Vincent 
Millay — America's  silver  voiced  lyric- 
ist— winner  of  the  Pulitzer  prize, 
whose  unusual  attitude  toward  love 
has  caused  many  interesting  discus- 
sions— in  the  Paul  Elder  Gallery, 
Saturday  afternoon,  March  5th,  at 
2:30  o'clock.  Miss  Fuller  is  a  lecturer 
of  wide  experience  and  has  delighted 
San  Francisco  audiences  with  her 
dramatic  readings  and  practical  talks 
on  psychology. 

The  Paul  Elder  Gallery  will  con- 
tinue the  exhibition  of  portrait  draw- 
ings from  life,  by  Peter  Van  Valken- 
burgh.  for  an  additional  week,  clos- 
ing Saturday,  March  5th.  The  exten- 
sion is  in  response  to  the  unusual  in- 
terest that  is  being  taken  in  the  ex- 
hibition. Van  Valkenburgh  has  been 
a  student  of  the  matchless  portrait- 
ure of  Holbein.  He  is  working  to  the 
end  of  making  an  historic  collection 
of  portrait  heads  of  our  most  worth- 
while intellectuals. 


Social  Worker — And  what  is  your 
name,  my  good  man? 

The  Convict— 999. 

Social  Worker — 0,  but  that's  not 
your  real  name. 

T.  C. — Naw,  that's  only  me  pen 
name. 

— Bucknell  Belle  Hop. 

*     *     * 

The  poison  campaign  and  the  pad- 
lock program  have  made  it  hard  to 
get  a  really  good  drink  unless  you  are 
a  policeman,  a  Prohibition  agent,  or  a 
revenuer. 

— Judge. 


NEW  ORLEANS 

To  better  serve  cur  many  friends  and 
patrons  over'4oo,ooo.oo  has  been 
expended  in  reconstruction  to 
maintain  tins  famous  hostelry  as 

One  of  Americas  leading  Hotels; 

ACCOMMODATING  1000  GUESTS 

Lai$e  rooms  with  unusually  h$h 
ceilings  and  .good  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  for  perfect  comfort. 

AUFBED    S.AlVIERANDCO„lrd. 

NEW    ORLEANS.LA. 
Send  for  descriptive  folder       Ticket  Offices  of 
Illustrated  Monti  Grds      ail  Transportation 
Proffl-am  for  the  ashing lines  ip  lobby 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 


For    All    Occasions 


Day   and   Night 


City    Sijrhtseeinjr S3. 00  per  hour 

Shopping     --------        2.50  per  hour 

Short    Trips,    Taxicab    Rates 


PROSPECT 

4000 


585    Post.    St.. 
San  Francisco 


February  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


IMPRESSIONS  of  the  SOUTH 

By  John  Brayton 

IF  you  leave  the  city  of  Washington  on  an  evening  train 
and  travel  southward  you  will  wake  next  morning 
among  hills  covered  with  trees,  many  of  them  pines. 
There  are  places  of  irregular  shape  where  the  trees  have 
been  cleared  away  enough  for  the  negroes  to  plant  cotton 
and  corn.  But  the  country  looks  very  poor,  the  cotton 
plants  are  miserable  and  the  corn  small.  Where  the  rail- 
road cuts  through  the  hill  tops  you  can  see  that  the  soil 
is  paper  thin  and  impoverished  at  that.  All  through  the 
East  the  farmers  are  unable  to  meet  the  high  wages 
demanded  by  labor,  and  paid  by  other  lines,  and  are  leav- 
ing their  farms  to  go  to  work  by  the  day  for  themselves. 
Nowhere  do  you  see  a  farm  community  that  looks  like 
those  in  western  Texas  or  up  and  down  the  California 
valleys.  And  throughout  the  East  they  are  actually 
buying  apples  shipped  there  from  Oregon  while  their  own 
fruit  rots  or  is  fed  to  the  hogs.  You  can  not  understand 
that,  for  the  East  has  the  reputation  of  producing  the 
best  apples  in  the  country.  Most  of  the  fruit  sold  in 
eastern  cities  is  raised  on  the  Pacific  Coast. 

All  day  long  through  North  Carolina,  South  Carolina 
and  Georgia;  all  day  long  you  see  the  same  pine  trees, 
the  same  unpainted  cabins,  the  same  rutty  roads  with  the 
mule  wagons  dragging  their  poor  loads  of  cotton  across 
the  ridges  to  the  gins.  And  you  can  sense  that  the  life 
of  this  country  would  be  very  depressing  to  one  accus- 
tomed to  action  and  accomplishment.  The  poverty,  the 
poverty,  the  poverty!  Young  men  sit  on  the  steps  all 
day,  chattering  in  vain  or  watching  the  wheeling  vultures 
far  away.  Yet  these  people  are  happy.  They  sing  at  all 
times.  No  other  people  sing  their  home  land  as  these 
people  do.  The  hands  dragging  the  cotton  sacks  across 
the  fields,  the  old  folks  in  the  cabin,  they  all  sing  their 
love  of  the  South.  Northerners  go  down  there  to  plant 
huge  factories  and  erect  high  buildings,  but  they  do  not 
catch  the  spirit  of  the  South,  although  they  soon  sing 
the  Southern  songs. 

It  is  said  the  pencil  companies  are  buying  the  old  farms 
up  to  get  the  cedar  fences  and  outbuildings  for  pencil 
wood.  There  are  even  rail  fences  to  be  seen  in  that  old 
country.  All  the  buildings  are  thoroughly  seasoned, 
having  stood  unpainted  since  the  discovery  of  America. 
And  onward  till  you  come  to  New  Orleans,  rightly 
called  the  Charm  City.  The  country  is  very  level,  the 
big  river  is  generally  muddy,  as  are  most  of  the  rivers 
of  the  South,  and  in  spite  of  vehement  denials,  there 
must  be  much  malaria  in  the  neighborhood.  But  the 
cooking!  The  oysters!  The  candied  yams  and  the 
coffee!  The  restaurants  of  old  New  Orleans  are  un- 
equaled.  And  the  prices  are  very  reasonable.  Any  stop 
in  the  Charm  City  is  too  short. 

Westward  from  New  Orleans  as  far  as  Houston  in 
Texas  the  same  landscape  maintains:  moss-hung  trees. 
BWamps,  poor  cabins  and  abandoned  farms.  But  in  the 
neighborhood  of  San  Antonio  there  are  as  fine  cotton 
fields  as  one  could  wish  to  see.  The  hills  for  miles  are 
covered  with  well  cared  for  plantations  and  there  is  an 
air  of  prosperity  on  all  sides.  Isn't  it  strange  how  you 
can  sense  the  state  of  affairs  in  a  country  even  from  car 
windows?  You  can  tell  by  what  travels  up  and  down 
the  road  whether  people  are  well  to  do  or  not. 

All  through  the  South  the  turnpike  is  crowded  with 
Darkey  folks  a'movin',  sun  comin'  up  or  sun  goin'  down. 
Summer  and  winter  all  the  time  a  'rovin'  aroun'  and 
aroun'  and  aroun".  Houn'  dawg  smell  out  the  way  to  go. 
he  been  there  many  times  befo' ;  bed  springs  and  cook 
stove  piled  on  the  wagon:  worn  out  mewels  with  their 
old  hoof  a'draggin';  some  of  'em  comin'.  some  a'goin' 
back;  patched  wheels  creakin'  in  the  rutty  clay  track — 

anywhere: 


SOCIETY 

(Continued  from  Page  9) 

Mrs.  K.  B.  Jeffrey,  Mr.  E.  V.  Saunders,  Senator  James  D. 
Phelan,  and  Colonel  H.  S.  Howland. 


Druids'  Pageant 

California  Druids  will  hold  a  beauty  contest  to  select  a 
queen  for  the  Druids'  Pageant  to  be  held  in  the  Civic 
Auditorium,  May  22,  23  and  24,  John  M.  Perata,  Noble 
Granch  Arch  of  California  Druids  and  chairman  of  the 
pageant  committee,  said  today.  Selection  of  candidates 
in  all  California  groves,  circles  and  chapters  of  the  fra- 
ternal order  will  begin  immediately. 

Candidates,  first  to  join  in  the  race,  will  be  entertained 
at  San  Francisco  Saturday  and  Sunday,  February  26  and 
27,  with  a  program  of  sightseeing  tours,  dinners  and 
dances  according  to  arrangements  made  by  the  pageant 
committee. 


Redfern  Mason  recently  said,  "At  the  University  of 
California  music  is  the  poorest  of  the  muses.  She  has 
no  dowry  and  is  very  poorly  situated.  I  don't  think  there 
is  any  university  in  the  United  States,  in  which  music  is 
so  inadequately  supported  as  at  the  University  of  Cali- 
fornia." 


Fraudulent  bankruptcy  is  engaging  attention  of  credit 
men.  It  is  calculated  that  dishonest  bankruptcies 
amounted  to  $250,000,000  in  1925  and  not  so  much  in 
1926,  owing  to  preventive  measures.  The  method  has 
been  to  purchase  large  quantities  of  goods,  sell  them  to  a 
"fence"  at  a  fraction  of  their  value  and  then  go  through 
bankruptcy,  thus  defrauding  the  wholesalers,  who  let 
them  have  the  goods  in  the  first  place. 


Escorted   and 
Independent 


Tours  to  Europe 

Write  for  Program 
DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST   F.   RIXOX,   General  Agent 
544  Market  Street.  San  Francisco.  Cal. 

TELEPHONE  SUTTER  2312 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  26,  1927 


THE  report  made  by  Edgar  W.  Myers,  consulting  engi- 
neer to  the  San  Francisco  Stock  Exchange,  with  re- 
spect to  the  Buckingham  Mina  Consolidated  mine,  says 
that,  with  the  proper  carrying  out  of  the  plans  laid  down, 
that  mine  should  become  one  of  the  most  productive  in 

Nevada. 

*  *     * 

The  State  Corporation  Department  notes  quite  a  move- 
ment in  mining  in  the  hills  of  Calaveras  and  Mariposa 
counties.  Silica  is  being  mined  in  Shasta  County  and 
magnesite  in  Tulare  County  and  the  Corporation  Depart- 
ment has  given  permits  for  the  further  financing  of  these 

ventures. 

*  *     * 

We  have  seen  specimens  of  the  semi-precious  stone 
known  as  "American  jade,"  a  very  beautiful  stone  which 
was  formerly  produced  by  a  German  corporation  in 
Tulare  County,  but  which  has  not  been  produced  since 
the  war.     It  is  a  pity  that  so  beautiful  a  stone  should 

be  neglected. 

*  *     * 

The  Red  Book  of  California  Utilities,  which  has^  been 
issued  as  a  supplement  by  "Finance  and  Trade,"  San 
Francisco,  covers  all  the  leading  utilities  of  the  West  and 
is  a  mine  of  information  on  the  subject,  showing  the 
earning  power  and  its  relation  to  the  business  in  which 
each  public  utility  corporation  is  engaged. 

*  *     * 

Steps  being  taken  to  restore  the  old  Mission  church  at 
Santa  Clara,  destroyed  by  fire,  include  an  essay  contest 
on  the  relationship  of  the  old  Mission  to  California  his- 
tory. It  is  open  to  young  men  and  women  in  schools  and 
colleges  throughout  the  Santa  Clara  Valley.  It  is  esti- 
mated that  restoration  will  cost  S150,000.00. 

*  *     # 

The  development  Bureau  of  the  Southern  Pacific  Com- 
pany reports  that  coffee  is  a  six  to  one  favorite  compared 
with  tea  among  American  railroad  travelers.  "In  1926 
we  served  429,757  gallons  of  coffee,  enough  to  fill  6,876,- 
112  large  cups.  Only  68,562  gallons  of  tea  were  con- 
sumed throughout  the  year.  With  these  beverages,  rail- 
road patrons  required  69,705  gallons  of  cream.  192,042 
gallons  of  first  quality  milk  and  654,000  tons  of  sugar. 

*  *     * 

One  effect  of  a  storm  that  one  would  never  think  of 
is  the  dirtying  of  the  ferry  boat  windows.  One  bad  rainy 
day  means  that  6,600  ferry  boat  windows  have  to  be 
scrubbed  clean  when  sunshine  returns.  This  is  for  the 
Southern  Pacific  alone. 

*  *     * 

It  is  very  clear  that  the  coming  of  the  automobile  is 
already  effecting  a  revolution  in  transportation  and  the 
money  invested  in  the  industry  is  a  most  important  factor 
in  modern  political  and  social  life.  Just  what  will  be  the 
result  of  these  new  factors  is  an  interesting  speculation 
but,  at  all  events,  it  becomes  clear  that  automobiles  and 
special  legislative  attention. 


The  Southern  Pacific  is  making  a  new  departure  in  the 
inauguration  of  an  all-coach  train,  running  every  Wed- 
nesday between  here  and  Portland  at  a  little  more  than 
half  the  present  rate.     It  makes  the  trip  in  27  hours. 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.  1866 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund    over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

1IAICHT  STREET  BRANCH Haicht  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (41  0  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  EE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO.   CANADA 
Paid   Up  Capital   $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bout'ht  :  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK:  PORTLAND.  ORE.:  SEATTLE. 
WASH.;  MEXICO  CITY.  MEXICO. 

San    Francisco    Office:      150    California    Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst.  Manager 


Compensation.    Genera]    Liability,    Plate    Glass,    Accident    and    Health. 
Fidelity  and   Surety.    Burclary.    Automobile    Insurance 


Branch   Office    Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers   of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.     GASHOLDERS.     SMOKESTACKS,     ETC. 

Son    Francisco.    Calif.  Los   Angeles.    Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


THE  HOMER  SYSTEM 

ACCOUNTANTS  —  AUDITORS  —  COLLECTORS 

Supervision  of  C.  P.  A. 

Excellent  Legal  Connections 

Financial   Statements,   Balance   Sheets,   Tax   Reports,   Book- 
keeping Systems;  Bonded  Collectors  of  Bad,  Doubtful,  Slow 
Accounts;  Notes  Vigorously  Prosecuted. 

De Young  Building,  San  Francisco,  Calif. 

Phone  Garfield  2024 


W.  W.  HEALEY 

NOTARY    PUBLIC— INSURANCE    BROKER 

208   Crocker  Buildintr    [OppOBlte    Palace   Hotel).    San    Francisco 
PHONE    KEARNY   391 


February  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


By  ELEANORE  F.  ROSS 

There  are  books  and  books  of  travel  in  foreign  lands  ■ 
some  ring  true,  others  leave  us  cold  and  un-impressed! 

To  the  former  class  belongs  Genevieve  Wimsatt's  "A 
Griffen  in  China."  Whether  we  are  reading  about  the 
theaters  of  Hong  Kong,  the  mud  men  of  Tientsin,  fabu- 
lous animals  of  Chinese  art,  or  eating  in  China,  we  are 
assured  in  every  chapter,  that  the  author  is  writing  of 
something  she  has  personally  experienced,  so  vivid  are 
her  descriptions,  so  familiar  does  she  seem  with  her 
subjects. 

Miss  Wimsatt,  when  she  went  to  China  five  years  ago, 
began  studying  the  language  under  both  male  and  female 
instructors,  taking  care  to  avoid  the  mistake  which  most 
Americans  make,  that  of  learning  this  difficult  language 
from  an  almond-eyed,  apricot  cheeked  maiden,  so  that  all 
one  knows  of  the  Celestial  tongue  is  limited  to  a  boudoir 
vocabulary. 

From  her  childhood  days,  the  author  was  fascinated 
by  Chinese  toys,  Chinese  fans,  Chinese  foods;  anything 
Chinese  intrigued  and  delighted  her,  so  what  more  nat- 
ural than,  in  later  years,  she  should  ramble  all  over  the 
Chinese  Empire,  learning  their  customs,  their  manners, 
their  strange,  exotic  mythology. 

This  is  a  book  which  the  prospective  Oriental  traveler, 
especially  should  peruse,  and  after  finishing  it,  we  believe 
he  or  she  will  be  fired  with  an  ambition  to  become  profi- 
cient in  the  Celestial  language  so  that,  like  Miss  Wimsatt, 
the  trip  can  be  enjoyed  to  the  utmost. 

"A  Griffen  in  China,"  by  Genevieve  Wimsatt.  Funk 
&  Wagnalls  Co.,  New  York,  Publishers.     Price,  $3.00. 


More  and  more,  as  the  business  world  is  thronged  with 
members  of  the  gentler  sex,  does  the  question  arise: 
"What  does  business  do  to  these  women?" 

George  Gibbs,  the  popular  novelist,  protrays  an  ideal 
picture  of  this  woman,  who  after  the  failure  of  her  hus- 
band, takes  her  place  as  the  breadwinner  of  the  family. 

"The  kind  of  people  we  came  from  didn't  believe  in 
women  doing  anything  but  attending  their  household, "says 
the  heroine  of  this  story;  "bringing  up  the  children  and 
sitting  around  listening  to  what  their  husbands  had  to  say 
about  what  went  on  in  the  world  .  .  .  women  belonged  to 
;i  caste,  sacred  if  you  like,  dedicated  to  certain  functions 
from  which  they  could  not  depart ;  slaves  of  their  own 
immunity.  And  then  women  suddenly  discovered  that 
if  they  were  clever  enough  to  defeat  men  in  games  of 
sex.  they  were  clever  enough  to  defeat  them  in  other 
ways.  ...  In  the  meanwhile,  women  out  in  the  world 
were  giving  their  answer  to  that  sort  of  twaddle.  You 
know  just  as  well  as  I  do  that  women  are  presidents  of 
banks  and  trust  companies,  of  oil  and  gas  and  traction 
companies,  deep  in  polities,  science,  art  and  religion.  If 
they've  done  these  things,  why  can't  they  do  greater 
things?     What  is  there  to  stop  them?" 

So  "Emma  Jane"  reasons  logically,  and  throughout  the 
book  she  is  the  very  embodiment  of  her  own  argument, 
in  her  struggle  "up  grade." 

"The  Up-Grade."  by  George  Gibbs.  P.  Appleton  &  Co., 
Publishers.     Price,  $2.00. 


Hints  on  Ad  Writing 

"Yes,  we're  for  human,  man-to-man,  easy-going,  enter- 
taining, humorous  copy!"  says  James  H.  Rothschild,  in 
February  "Western  Advertising." 

"But  don't  for  a  minute  think  that  we  mean  copy  that 
has  not  point! 

"And  don't  think  that  we  mean  copy  that  makes  a  fool 
of  itself!  We  don't.  Nor  do  we  mean  asinine  humor. 
When  we  say  we're  for  humor,  we  mean  the  kind  of 
humor  that  gently  and  cleverly  exposes  some  human 
trait  or  frailty,  or  disposition,  or  failing. 

"Certainly  it  is  psychologically  easier  to  read  an  ad- 
vertisement that  looks  like  entertainment,  than  it  is  a 
ponderous  one  that  looks  for  all  the  world  like  work. 

"According  to  the  old-time  definers,  advertising  is  the 
news  of  business.  As  news,  then,  it  should  be  newsy, 
fresh,  entertaining,  and  inviting.  As  the  advertising 
columns  must  compete  for  attention  with  the  news  col- 
umns, it  is  advertising's  job  to  make  its  columns  more 
attractive  than  the  news  columns. 

"Could  advertisers  learn  anything  about  copy  from 
newspapers?  One  New  York  morning  paper  that  makes 
a  specialty  of  humorous  writers  and  humorous  features 
has  more  than  twice  the  circulation  of  any  other  New 
York  morning  paper,  despite  the  fact  that  until  a  week 
or  so  ago,  it  sold  for  a  cent  more  than  its  competitors ! 

"Could  advertisers  learn  something  about  copy  from 
syndicate  features?  How  many  people  do  you  suppose 
buy  newspapers  because  they  contain  the  essays  of  Dr. 
Frank  Crane  as  against  the  numbers  of  people  who  buy 
newspapers  because  of  Rube  Goldberg's  and  Milt  Gross' 
cartoons  ? 

"Dare  we  hazard  a  few  guesses  why  advertising  is  so 
hard  to  write? 

"Humorous,  human  advertising  isn't  so  easy  to  write, 
for  one  thing. 

"The  client  might  not  be  duly  impressed  with  the  busi- 
ness acumen  and  the  importance  of  an  advertising  agent 
who  presented  him  with  light  copy,  for  another. 

"We've  attempted  to  reduce  advertising  to  an  intricate 
science,  for  a  third ! 

"And  fourth — and  probably  most  important — a  man 
who's  slaved  away  from  the  young  years  of  his  life,  by 
the  time  his  company  has  reached  proportions  that  allow 
him  to  spend  real  money  for  advertising,  has,  first,  lost 
his  sense  of  humor;  second,  his  perspective  of  the  public, 
and  third,  his  contact  with  the  public. 

"To  him,  then,  the  great  public  represents  a  foreign 
body,  commonly  referred  to  in  a  good  many  quarters  as 
morons,  small  wage  owners,  and  mass  actors.  Instead 
of  trying  to  sell  to  them  with  the  same  tactics  he  used 
earlier  in  his  career,  our  manufacturer  now  stands  back, 
looks  at  his  market  through  a  reducing  glass,  and  orders 
copy  that  condescends,  and  talks  down  a  bit.  The  fact 
that  his  copy  wouldn't  appeal  to  him  if  he  weren't  con- 
nected with  his  business,  is  unimportant.  In  short,  too 
much  copy  is  written  with  an  eye  to  the  president,  and 
too  little  with  an  eye  to  the  public!" 


Max  Reinhart  says  that  the  limit  of  size  for  an  opera 
house  in  San  Francisco  is  one  with  a  seating  capacity 
for  2000  people. 


Books    that   are    reviewed    in    the    News    Letter   can    he    obtained 

at  PAUL    ELDER'S 

AND    PAUL  ELDER'S    LIBRARY 
239   Post   Street  San    Francisco.    Calif. 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  26,  1927 


My  Little  House 

So  small  my  house  is, 

So  small  and  white, 
But  rose-sweet  is  the  garden 

With  Summer  at  its  height. 

So  small  the  kitchen — 

So  small  and  neat, 
Save  for  the  tiny  foot-prints 

Of  pretty,  restless  feet. 

So  small  the  windows, 

But  opened  wide — 
So  small  my  house,  yet  holding 

So  much  of  love  inside. 

Nancy  Buckley,  In  "Cameos." 

*  *     * 

Of  Lonely  Things 

By  Charles  Norman 
Along  with  men  in  alleyways  at  night, 
Standing  in  doorways  smoking  cigarettes, 
And  soldiers  singing  on  the  road  to  war; 
Along  with  sleeping  men  upon  dark  wharves, 
And  lonely  men  in  cafes  reading  papers ; 
Along  with  pockfaced  beggars  by  church  doors, 
Along  with  memories  of  lonely  things 
Lighted  by  lanterns  of  the  foreign  lands, 
My  mind's  uncertain  shadow  of  the  past 
Contains  an  unobliterated  ghost 
Haunting  the  gateway  to  forgetfulness. 

When  slim  girls  smoothly  walking,  braceleted, 
Perfumed  and  cool,  go  by  with  heavy  men 
Successfully  important  with  small  eyes, 
I  am  aware  that  I  remember  you, 
Whom  love  made  beautiful,  as  one  who  died 
So  very  long  ago  that  it  is  vague; 
Aware,  sometimes,  in  my  unquiet  mind 
There  blossoms  the  pale  petal  of  your  face. 
More  tragic  than  the  shadow  on  the  world 
Of  that  forlorn,  grey  lady,  Loneliness, 

Whose  noiseless  footfalls  pace  beside  my  own. 

*  *     * 

Ships  in  the  Fog 

I  hear  them  through  dark  streets  along  the  town 
Reverberating  mournfully,  these  slow 
Black  ships,  that  sail  up  all  the  seas  and  down, 
That  come  like  shadows  and  like  shadows  go. 
I  hear  them  through  the  walls  of  every  dream, 
Like  wraiths  that  beckon,  whom  I  cannot  follow: 
Voices  of  mist  and  fog  and  dark  that  seem 
To  echo  and  re-echo,  hollow,  hollow. 
Some  warm  still  night  when  stars  and  planets  sleep, 
When  fickle  suns  to  other  worlds  have  gone, 
I  hope  that  I  shall  find  on  a  far  deep 
A  ship  at  anchor,  waiting,  tall  and  lone, 
To  take  me  from  a  round  of  time  well  lost, 
To  high  adventurous  days,  wind-swept,  wave-tossed. 

— Juliet  Whiton  in  Scribner's. 

*  *     * 

Like  Their  Makers 

He  dropped  his  cane  on  an  "L"  station  platform  and 
made  several  vain  attempts  to  stoop  over  to  pick  it  up. 
An  obliging  platform  man  picked  up  the  cane  with  the 
remark : 


LOU  W.  SARTOR.   Proprietor 


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AT   CALPET    GAS    STATION 

Post  and    Franklin   Streets  San    Francisco,   Calif. 


CHAS 

J.  EVANS 

PALACE 

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HAVE   YOUR   CARS  WASHED    AND 

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SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street.  San  Francisco,  California 

in   conjunction   with 

St.    Georce    Garairc,    -110    Hush    St.  Monarch    GaraKe.    1361    lUisli    St. 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

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THE  WIZARD  COMPANY 

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Corner  Third  and  Folsom  Streets 

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Repairing.     Oiling,     Greasing     Washing    and    Polishing 

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TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
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AUTO  FENDER  AND  RADIATOR  WORKS 


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THAN  THE  WATER  YOU  DRINK 

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"The  Recommended  Laundry" 

250  Twelfth  St.,  San  Francisco  Phone  Market  916 


February  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

The  Man  at  the  Wheel 

THE  motor  car  of  the  present  day 
has  been  developed  to  such  a  point 
of  comfort  and  convenience  that  it 
develops  a  false  sense  of  security  on 
the  part  of  the  man  at  the  wheel,  ac- 
cording to  the  Safety  First  Bureau  of 
the  National  Automobile  Club. 

The  majority  of  motorists  do  not 
realize  when  they  are  not  driving 
properly.  The  man  who  wilfully  vio- 
lates traffic  regulations  is  very  rare. 
Judgment  as  to  safe  speed  or  whether 
your  car  is  under  sufficient  control  to 
meet  any  emergency  takes  into  ac- 
count the  human  factor  which  can 
never  be  properly  estimated. 

It  is  usually  the  experienced  driver 
who  is  familiar  with  the  road  over 
which  he  is  traveling  who  forma  care- 
less habits  of  handling  the  car.  He 
may  drive  in  an  improper  manner 
once  when  in  a  hurry.  He  may  re- 
peat this  a  number  of  times  without 
accident  until  the  habit  grows  upon 
him  and  he  ceases  to  have  any  ap- 
breciation  of  trouble.  He  is  naturally 
sin  prised  when  it  comes  upon  him. 

The  man  who  drives  past  a  blind 
intersection  at  a  speed  where  the  mo- 
tor car  is  not  under  control,  may  do 
so  onio  without  thinking  of  the  pos- 
sibilities of  another  car  approaching 
with  the  same  idea  in  the  mind  of 
its  driver.  He  may  avoid  accident  on 
a  thousand  such  occasions,  but  he  in- 
creases the  hazard  not  only  to  him- 
self but  to  other  motorists  and  pedes- 
trians in  the  vicinity. 
*     *     * 

Jay  Walking 

The  pedestrian  who  disregards  all 
the  principles  of  safety  and  ambles 


heedlessly  about  the  streets  is  rapid- 
ly being  relegated  to  the  realm  of  his- 
toric figures.  Nobody  likes  to  be 
called  a  "jay-walker"  and  ridicule  has 
done  a  great  deal  toward  eliminating 
this  dangerous  element  in  traffic 
control. 

Los  Angeles  is  now  operating  un- 
der a  jay-walking  ordinance  and  it 
has  proved  highly  successful.  The 
unlucky  individual  who  fails  to  heed 
the  traffic  signals  is  jeered  and 
laughed  at  and  this  has  proved  effi- 
cacious in  educating  the  pedestrian 
in  the  necessity  of  traffic  control. 
The  pedestrian  who  ignores  the  traf- 
fic warning  and  deliberately  walks 
ahead  in  defiance  of  the  regulations 
contributes  a  dollar  to  the  city  treas- 
ury. 

In  the  case  of  jay-walking,  ridicule 
has  succeeded  in  bringing  public 
opinion  to  bear  to  compel  the  pedes- 
trian to  observe  the  rules  of  the  road. 

*     *     * 
Accidents 

Poor  driving  is  responsible  for  the 
great  majority  of  the  motor  car  acci- 
dents, according  to  the  National  Au- 
tomobile Club.  Reports  of  accidents 
in  three  states  were  taken  as  the 
basis  of  the  conclusion  and  this  shows 
that  out  of  1606  accidents,  1020  were 
caused  by  poor  judgment  on  the  part 
of  the  driver  of  the  vehicle.  One  hun- 
dred and  ninety-one  were  caused  by 
the  fault  of  passengers  in  the  ve- 
hicles, or  pedestrians ;  181  were  due 
to  faulty  equipment  and  214  to  high- 
way conditions. 

The  report  of  these  accidents 
showed  that  more  than  40  per  cent  of 
the  total  were  due  to  careless  or  reck- 
less driving.  The  "A.  B.  C."  of  safe- 
ty is  "Always  Be  Careful." 


Smith  '28 — They  have  a  wonderful 
tank  at  Dartmouth,  don't  they? 
Skidmore  '27 — Yes,  I've  met  him. 
— Dartmouth  Jack  O'Lantern. 

*  *     • 

Diner  —  Are  you  the  young  lady 
who  took  my  order? 

Waitress — Yes,  sir. 

Diner  —  Well,  you're  still  looking 
fine.  How  are  your  grandchildren? 
— Boston  Beanpot. 

*  *     * 

Surrender 

"But  surely."  persisted  an  indefati- 
gable charity  worker,  "you  can't  re- 
fuse to  give  just  a  little  to  the  cause. 
1  ask  nothing  but  your  old  clothes." 

"Very    well,    madam."    sighed    the 

harassed     householder.       "Will     you 

kindly  step  out  of  the  room  while  I 

remove  them?" 

»     *     * 

In  an  effort  to  eliminate  skidding 
and  noise.  London  is  now  experiment- 
ing with  rubber  streets.  What  this 
country  needs  is  rubber  pedestrians. 

— Judge. 


Will  come  down 


We  have  just  passed 
through  that  season  of  the 
year  having  the  shortest 
days  and  longest  lighting 
hours.  Consequently  your 
lighting  bills  are  higher. 


"FACIFIC  SEBV1CE" 

Pacific  Gas  and  electric  Company 

Owned  •  Operated  •  Managed 

by  California*!* 


\Companion  of 
the  morning'  - 
it'*  refreshing  • 


GEO.   W.   CASWELL 

Sutter  66M  or  Oakland   1017 
Telephone  Direct 

l.gOf.M*   cops    were    served    at    the 
Panama-Pacific    International    Exposition 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  26,  1927 


i 


GOLF 

By  Fred  Blair 


€»     €T> 


Judge  Graham  is  still  working  on  a  family  allowance 

for  golf  widows. 

*  *     * 

Elmer  Miller,  of  Fleischmann's  Yeast,  must  have  eaten 
at  least  a  dozen — his  score  raised  so  high. 

*  *     * 

Eddie  Twiggs  made  so  many  birdies  that 

the  game  wardens  came  after  him. 

*  *     * 

Rudie  Habernicht   says  that  golf  is  still 

S5  per  hole  and  S100  a  case. 

*  #     * 

Percy    Henderson    followed    Tom    Delury 
around  the  course  looking  for  business. 

*  #     * 

Lawrence  Lindsey  broke  his  reproducer  and  failed  to 

record  in  the  prizes. 

*  *     * 

Oliver  Wyman  is  the  best  local  golfer  at  the  bar. 

*  *  * 

Rube  Hale,  president  of  Islam's  Redwood  Shrine,  al- 
ways plays  golf  in  the  tall  timbers. 

*  *     * 

Harold  Hutton,  the  Flour  King,  says  he's  in  $100 — 

Fred  Delger  was  out  of  town. 

*  *     * 

Jack  Houston  always  packs  two  trainers  along — Hill 

and  Hill. 

*  *     * 

Steve  Rau  won  his  first  cup  after  two  years  practice — 
Steve  said  he  was  well  repaid  as  he  only  took  200  lessons. 

*  *     * 

Abraham  Lincoln  Brown  says  Willie  McFarlane  has 
nothing  on  him  as  a  putter ; — 18  putts  for  a  round,  sink- 
ing two  approaches. 

*  *     * 

Frank  Barsocchini,  the  handsome  Italian  Count,  ac- 
companied by  his  valet  Signor  Kahnardy,  gave  the  women 
an  awful  treat  when  they  appeared  on  the  links  at  Santa 

Barbara. 

*  *     * 

Charlie  Goodwin  is  still  the  champion  medalist  of  the 
Grandfathers'  Club — Charlie  won  it  two  times  in  a  row. 

*  *     * 

James  "Deacon"  Webster,  the  Dean  of  golfers  in  San 
Francisco,  is  still  hitting  the  ball  with  a  healthy  swack. 

*  *     * 

Captain  Tom  McGill's  team  of  20  army  officers  are 
open  to  play  a   similar  number  from  any  club   in  the 

country. 

*  *     * 

Joe  Longhrey  shot  his  best  golf  at  Crystal  Springs — 

a  74. 

*  *     * 

Nat  Messer  has  the  most  perfect  rhythm  of  any  south- 
paw in  the  country. 

*  *     * 

Jockey  Roberts,  the  small  black  from  Seal  Rocks,  has 
entered  the  Tiajuana  Handicap. 

*  *     * 

Tom  Delury,  manager  of  the  Telephone  Company,  has 
installed  practice  nets  for  the  stenographers  in  the  base- 
ment of  their  new  building. 


Dr.  Floyd  Russell  has  sold  his  Redwood  golf  course  and 

is  back  in  town  again. 

*  *     * 

Dr.  Alfred  Spalding  has  purchased  a  new  set  of  golf  in- 
struments. 

*  *     * 

Frank  Barsocchini  beat  his  pal  Sarzeran  Scatena  at 
Lakeside,  but  it  cost  him  50  bones  to  pay  for  the  feed. 

Dr.  E.  J.  Wieder,  the  dentist,  is  so  good  at  yanking 

them  out,  he's  going  to  try  to  put  them  in. 

*  *     * 

The  question  is  r  Does  Nat  Berger  or  Sid  Lippett  dress 

the  best  game  of  golf? 

*  *     * 

Bill  McCallum,  assistant  manager  at  the  Olympic  Club, 
is  a  real  comer.    Bill  has  a  swing  like  Lester  Loupe. 

*  *     * 

Nat  Boas  says  if  Bill  Manaton  or  Jack  Kennedy  could 
play  half  as  well  as  they  dress,  they  both  would  be  world 

beaters. 

*  *     * 

Jack  Percy,  the  genial  barrister,  says  that  while  he 
was  playing  18  holes  in  Los  Angeles  recently,  he  lost  his 
case.    What  kind,  Jack,  Brief,  Law  or  Scotch  ? 

*  *     * 

Newt  Bell,  the  Swedish  "Clown"  Prince,  is  sure  dead 
fire  on  the  water  hazards. 

*  *     * 

Jack  Hazlett,  the  ice  cream  king,  was  pressing  hard 
last  week.  Jack,  remember,  when  you  are  playing  golf 
you  are  not  making  ice  cream. 

*  *     * 

George  Ames,  ship  builder  de-luxe,  claims  he  makes  his 
best  shots  from  the  stern  of  a  boat. 

*  *     * 

Claude  Alexander,  the  banker,  has  a  good  way  to  im- 
prove a  bad  lie, — it  is  his  Brassie. 

*  *     * 

Norman  Farlow,  Chairman  of  Boys'  Week,  says  he  is 
going  to  quit  golf,  as  he  is  gaining  weight  so  rapidly  that 
he  now  has  to  use  an  extension  tee,  and  then  misses  the 

ball. 

*  *     * 

"Big  Ben"  Newsom  is  a  firm  believer  in  insurance.  And 

we  mean  ALL  kinds. 

*  *     * 

Newt  Stern,  the  Beresford  Bear-Cat,  is  sure  smacking 
them  down  the  middle  lately. 

*  *     * 

Frank  Klimm,  the  Hand  Mashie  Duke,  says  the  can- 
yons on  the  Mill  Valley  course  are  the  most  beautiful  and 
deepest  he  has  ever  been  in. 

Fred  White,  the  newsy  news-boy,  claims  he  can  write 
a  most  wonderful  book  about  his  travels — in  the  rough. 

*  *     * 

Bill  Robertson,  the  canny  Scot,  says  the  reason  he 
doesn't  play  more  golf,  is  because  of  the  wear  and  tear 

on  the  balls. 

*  *     * 

George  Ivancovich  had  a  good  day — he  only  broke  three 
clubs. 


February  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


21 


Herman  Hogrefe  has  forsaken  the  links  since  he 
started  to  shoot  up  the  rents. 

Fred  Solari  says  John  Horrigan  may  be  good  at  golf, 
but  he's  way  off  on  arithmetic. 

*  *     * 

Whit  Prentice  is  still  the  swivel  chair  champ. 

*  *     * 

Bill  Symon,  the  home  wrecker,  has  quit  golf  in  order  to 
attend  his  duck  club.  Bill's  ducks  cost  him  §20.00  apiece 
last  season. 

*  *     * 

Bill  Manaton  showed  up  at  Lakeside  with  a  rig-out  of 
57  varieties. 

*  *     * 

Charlie  Graham,  the  baseball  King,  still  thinks  that 
Cliff  Ireland  is  the  best  mascot  in  the  world. 

Abraham  Lincoln  Brown  is  back  in  town  after  spend- 
ing six  months  in  New  York  visiting  his  son. 

*  *     * 

Al  Collett,  cousin  to  Glenna  Collett,  says  that  the  two 
courses  at  Lakeside  are  so  good  that  he  intends  to  spend 
his  next  vacation  playing  golf. 

*  #     * 

Drew  Harrigan  and  Lou  Wiedenmuller  can  be  seen  at 
Lakeside  playing  golf  at  5  .a.m.  each  morning. 

*  *     * 

The  following  new  members  have  just  been  welcomed 
into  the  now  famous  National  Canada  Dry  Hole-One- 
Club:  Mr.  Floyd  P.  Haynes,  1689  47th  avenue,  San  Fran- 
cisco, Calif.;  Mr.  J,.  B.  Ham,  1400  Lake  street,  San  Fran- 
cisco, Calif.;  Lt.  Commdr.  E.  A.  Daus,  718  Alabama 
street,  Vallejo,  Calif. 


One  morning  Brown  looked  over  his  garden  wall  and 
said  to  his  neighbor: 

"Look  here,  what  are  you  burying  in  that  hole?" 

"Oh,"  he  said,  "I'm  just  replanting  some  of  my  seeds, 
that's  all." 

"Seeds!"  shouted  Brown  angrily.  "It  looks  more  like 
one  of  my  hens." 

"It  is !     The  seeds  are  inside." — Pearson's  Weekly. 

*  *     * 

Rejoining  His  Loved  Ones 

"Lady,"  said  a  beggar,  "could  you  gimme  a  quarter  to 
get  where  me  family  is?" 

"Certainly,  my  poor  man,  here's  a  quarter.  Where  is 
your  family?" 

"At  de  movies." — American  Legion  Weekly. 

*  *     * 

A  He-Man's  Job 

"I  want  you  to  understand."  said  Young  Spender,  "that 

I  got  my  money  by  hard  work." 

"Why,  I  thought  it  was  left  to  you  by  your  rich  uncle!" 
"So  it  was;  but  I  had  to  work  to  get  it  away  from  the 

lawyers." — Ladies'  Home  Journal. 

*  *     * 

"What  is  your  brother  in  college." 

"A  halfback." 

"I  mean  in  studies." 

"Oh,  in  studies  he's  away  back." — Michigan  Gargoyle. 


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ThosHJ&nf  shirts  rJEasEKea( 

PAJAMAS 

NIGHT  ROBES 

Large  Assortment  of  Imported  Fabrics 

25    Kearny   Street  Phone    Kearny   3714 


A  TRIUMPH  for  the  "TORIES" 

By  Eleanore  F.  Ross 

Thanks  to  Haig  Patigian,  President  of  the  Bohemian 
Club,  the  exhibit  of  art  in  the  club's  gallery,  which  will 
close  tonight,  has  elicited  nothing  but  praise  from  its 
large  attendance,  for  the  reason  that,  like  the  recent 
exhibit  at  the  Independent  Salon,  in  Paris,  freak  paint- 
ing was  absolutely  prohibited. 

Patigian  stood  out  against  the  freak  schools — cubism, 
futurism,  impressionism,  post-impressionism,  and  not 
deterred  by  the  attitude  of  the  disgruntled  "pinks"  of  the 
freakish  contingent,  who,  inclining  more  towards  the 
radicals  in  art  than  the  conservatives,  made  the  state- 
ment that  they  wouldn't  play  if  the  reds  couldn't  come 
in,  kept  true  to  his  standards,  and  staged  an  exhibit  of 
which  San  Francisco  should  be  proud. 

Another  noticeable  feature  of  this  exhibit  was  the 
absence  of  pictures  with  a  foreign  flavor.  With  just  a 
few  exceptions,  the  works  of  our  artists  depicted  Western 
scenery,  with  all  its  gorgeousness  of  mountainous,  or 
pastoral,  or  marine  or  desert  beauty. 

The  Ilyin  brothers,  Peter  and  Gleb,  may  be  cited  among 
these  exceptions;  for  the  former's  masterpiece  is  "Sum- 
mer on  the  Volga,"  and  the  most  notable  of  the  latter's 
is  "A  Buddhist  Priest." 

The  Ilyins  are  Russian  refugees,  Peter  having  been  a 
Colonel  in  the  Imperial  army.  All  the  anguish  we  have 
read  of,  endured  by  the  aristocrats  of  Russia,  all  the 
hardships  met  with  in  strange  countries,  were  lived 
through  by  the  Ilyins,  but  the  urge  of  art  could  not  be 
destroyed,  and  triumphed  in  the  end. 

Since  Peter  Ilyin's  departure  from  Russia,  he  has  ex- 
hibited at  the  Imperial  Japanese  Exhibition  held  every 
year  in  Tokyo,  Japan,  "Summer  on  the  Volga"  being  the 
work  he  contributed  in  the  year  1920,  and  he  won  the 
distinction  of  being  the  only  "foreign"  artist  chosen  from 
two  thousand  other  contributors. 

Peter  Ilyin's  "Portrait  of  Mrs.  Jack  Burroughs"  is  a 
masterly  portrait;  his  picture  of  "Gloomy  Day"  (the  first 
picture,  by  the  way,  sold  in  this  exhibit)  "Summer  on 
the  Volga"  and  the  charcoal  drawing  of  Mr.  William  H. 
Bissell,  are  all  accomplished  by  different  methods,  for 
Mr.  Ilyin  is  a  versatile  as  well  as  a  very  talented  worker. 

Of  Charles  Henry  Grant's  five  contributions,  "Ships 
that  have  Passed"  is  the  piece  de  resistance.  In  viewing 
it,  the  feeling  of  a  sea  breeze  blowing  over  one  is  so 
strong  that  you  are  refreshed  at  once,  before  all  the  poig- 
nant beauty  of  the  swelling  sails,  the  scudding  clouds, 
the  ocean  spray  is  fully  realized. 

"On  Patrol"  by  the  same  artist — just  a  torpedo  boat 
destroyer  in  a  weltering  sea,  fills  one  with  loneliness  and 
an  appreciation  of  the  work  done  by  these  sea  scouts ; 
"At  the  Beach."  an  exquisite  little  picture  of  a  trans- 
lucent green  wave  about  the  break,  the  wings  of  a  gull 
rising  against  it,  the  shining  beach,  reflecting  sea  and 
sky ;  and  two  beautiful  moonlight  marines  constitute  Mr. 
Grant's  collection. 

All  our  favorites  are  represented ;  Ferdinand  Burg- 
dorff,  L.  P.  Latimer,  H.  J.  Breuer,  Matteo  Sandona  (with 
his  real  flesh  and  blood  beauties),  James  Swinnerton, 
Theodore  Wores  (whose  blossoms  always  waft  a  breath  of 
Spring  to  us),  L.  C.  Mullgardt,  Charles  Dorman  Robison, 
and  Percy  Gray. 


Uovzu  iIuxlulLm  Orumb 


190   POST  ST..   S.   F. 
Garfield  214 
CLIFT   HOTEL 
Prospect  4700 


RAMONA  STUDIO.   PALO   ALTO 

Palo  Alto  433 

HOTEL  DEL   MONTE 

Matson  NaT.  Co.  Steamers 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


February  26,  1927 


(Continued  from  Page  13) 

8:15  to  10:15  p.  m. — Portland   Symphony  Orchestra. 

10  :15  to  12  :00  p.  m. — Dance  music. 

Tuesday,  March  1 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7:30  to  7:45  p.  m. — Utility    service. 

8  :00  to  10  :00  p.  m. — Educational    program. 
10:00  to  12  p.  m. — Dance  music. 
Wednesday.  March  2 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :15  p.  m.- — Utility  service. 

8:00  to  9  :00  p.  m. — Concert,    courtesy    7th    U.    S. 
Infantry  Band. 

9  :00  to  10  :00  p.  m. — Concert. 
Thursday,  March  3 

6:00  to  <  :00  p.  m. — Dinner  concert. 


The 
Name 


PIONEER 


on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner   to    show   you 


-^■iJ^li.y^lJ.VJ^Hf  samples 

BLAKE,   MOFFITT  &  TOWNE 

Established    1855 
41    First    Street,    San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone   Douglas   649 


San  Francisco 
Laundry 

(A  Soft   Water  Laundry) 


San    Francisco 
West    793 


Burlincame 

478 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport     and     Business     wear     is 

now   ready   for   your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 

OPP.    OLYMPIC    CLUB 


-Old    Hickory  Smoked    Salt    talk. 
-Utility   service. 
—Vaudeville    entertainment. 

-Dinner  concert. 
-Children's    program. 
-Poultry   talk. 
-Concert. 
-Dance   music. 


7  :00  to  7  :15  p.  m.- 

7  :30  to  7  :45  p.  m. 

s:00  to  10  :00  p.  m. 

Friday,  March  4 

(i:l)0  to  7:00  p.  m.- 

7  :00  to  7:30  p.  m.- 

7:30  to  8:00  p.  m.- 

8:00  to  9:00  p.  m.- 

9:00  to  10:30  p.  m. 

10  :iiO  to  12  :00  p.  m. — Weekly  Frolic  of  the  Keep 

Growing  Wiser  Order  of  Hoot  Owls. 
Saturday,  March  ,i 
G:00  to  7  :00  p.  m. —Dinner  concert. 
7  :S0  to  7  :45  p.  m. — Weather    report. 
9  :00  in  10  ;00  p.  m. — Concert. 
10:00  to  12:00  p.  m— Dance    music. 

KFOA— RHODES  DEPARTMENT  STORE, 
SEATTLE— 454.3 

Monday.  February  2s 

6:00  to  7  :00  p.  m.  —  Dinner  music. 

7  :00  to  7  :30  p.  m. — Popular  BOng    program. 

7  :80  to  8  :00  p.  m. — Cruise  of   the   Sound    Ferry    Line 

Buccaneers. 
K  :15  to  8  :30  p.  m.      Industrial    News. 
Tuesday.  March  1 

6  :00  to  7  :00  p.  m. — Dinner  music. 

7  :00  to  7  :30  p.  m. — Children's  program. 
7  :30  to  8  :00  p.  m.— Pitchford   Sisters. 
8:00  to  8:30  p.  m. — Bridge   came. 

•30  tO  9  :00  p.  m. — Male   quartet. 
Wednesday,  March  2 

6  :00  to  7  :00  p.  m.— Dinner  music. 

7  :00  to  8  :00  p.  m. — Entertainers. 

8  :00  to  9  :00  p.  m. — Orchestra. 

9  :00  to  10  :00  p.  m.— Orchestra   and  soloists. 
Thursday.  March  3 

6  :00  to  6  :30  p.  m.— Dinner  music. 
6  :30  to  7  :30  p.  m. — Orchestra. 
8  :00  to  8  :30  p.  m. — -Doc    Proelss. 

8  :S0  to  9  :30  p.  m.— Trio    De    Luxe. 
Friday,  March  4 

6  :00  to  7  :00  p.  m. —Dinner   music. 

7  :00  to  8  :00  p.  m. — Studio    program. 

9  :00  to  10  :30  p.  m. — Kirkland    Serenaders. 

10:30  to  12:00  p.  m.— Weekly     frolic     of     the     "Keep 

Growing  Wiser  Order  of  Hoot  Owls." 
Saturday,  March  ■'" 
2  :00  to  2  :30  p.  m.— Homemakers"    and    Shoppers' 

Burea. 
4  :30  to  5  :00  p.  m. — Afternoon    news    items. 
(!  :00  to  7  :00  p.  m. — Dinner  music. 
8:30  to  9  :30  p.  m. — Popular    studio   program. 

KOA— GENERAL   ELECTRIC,   DENVER 

— 322.4  (Mountain  Time) 

Sunday.  February  27 

10  :50  a.  m.— Church  service. 
tl  :80  P-  m,—  Dinner  concert. 

7  :45  p.  m. — Service  of  Trinity   Methodist    Episcopal 

Church,  Denver. 
Monday.  February  28 
6:00  p.m. — New  York  stocks. 
f:08p.  m. — Chicago  grain. 
6  :13  p.  m.— Live  stock  :  produce. 
6  :20  p.  m.— News  bulletins. 
6:30  p.m. — Dinner  concert. 
7:30  pm. — Children's  hour. 

8  :00  p.  m. — Instrumental    program. 
8  :15  p.  m. — Studio  program. 

10  :00  p.  m.— Knights   of   Columbus    Annual    Mardi 

Gras   Ball. 
Tuesday,  March  1 
6  :00  p.  m. — New  York  stocks. 
6  :08  p.  m. — Chicago  grain. 
0:13  p.  m.— Livestock  :    produce. 
6  :20  p.  m. — News    bullel  in-. 
6  :30  p.  m.— Dinner  concert. 
7:30  p.m. — Farm  question  box. 
9:00  p.  m. — Auction   bridge. 
Wednesday,  March  2 
6  :00  p.  m. — New  York  stocks. 
6:08  p.  m. — Chicago  grain. 
6  :13  p.  m. — Livestock  :   produce. 
6:20  p.  m. — News  bulletins. 
G  :27  p.  m.— Radio   Council    talk. 
6  :30  p.  m.— Dinner  concert. 
7:30  p.m. — Wynken,    Blynken  and  Nod   lime. 
8  :00  p,  m. — Instrumental    program. 
8  :15  p.  m.—  Program. 
Thursday.  March  3 
6  :00  p.  m. — New  York  stocks. 
f':08p.  m.  —  Chicago  grain. 
6:18  p.  m. — Livestock  :    produce. 
6:20  p.m.  —  News   bulletins. 
Friday.  March   I 
6:00  p.  m.— New    York    slocks. 

6  :08  p.  m.— Chicago  grain. 
6:13  p.m.     Livestock;  produce. 
G  :20  p.  m. — News  bulletins. 
6:80  i>.  m. — ■ Dinner  concert 

7  :00  p.  m.- — "Aggie  K'ckoffs." 

7  :80  p,  m.    -Preview    of    International    Sunday    School 

lesson. 
B  :0Q  p,  m.  —  Instrumental    program. 
8:15  P-  m. — Studio   program. 
Saturday.  March  "■ 
10:80  p.  m. — Dance  program. 


Legislation  is  sure  to  come  within 
the  near  future.  Buy  yourself  a  good 
receiver  and  be  prepared  for  the 
forthcoming  network  of  programs 
which  will  cover  the  entire  country. 


N.   W     CORNER 

POLK  and  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention   Given  to 

Each   Order 

Office  and  Works:    1625   Mission  St. 

Phone   Market    7913 

Branch    Office:    760    Sutter    Street 

I  Hotel   Canterbury    lll.it'.  I 

Phone    Prospect    9845 

Work  Called  for  and  Delivered 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One   Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING   MACHINE 
EXCHANGE 


Phone   Garfield'    3852 


561    Market   St. 


Phone   Sutter   3278 

William  Herbst  &  Company 

(Formerly    with   Shreve  &   Company  I 

1  LOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and    Watches   a    Specialty 

209  POST   STREET  at   GRANT  AVENUE 

San    Francisco,   Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


875    FOLSOM   ST.  818    EMERSON  ST. 


PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL   FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c.  75c,  SI.    35c.  50c.  75c    SI. 00.  SI. 50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE    MOOSER  MINNIE    C.    MOOSER 


CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

0 

2 :30  and  Tea  from  3  to  5 

Exclusive  use  of  room   for  club  dinners 

4>° 

334  Sutter  St.             Douglas  7118 

CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 


Merchants'   Lunch    11   a.  m,    to   2  p.  m.    (a  la   carte), 
for    Banquets    and    Parties,    Seating    75    ti 


Private   Dining    Rooms 
100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrcll  and 
Larkin   Sts. 


Weekdays,    Luncheon 

(11  :30    to    2    i».  m.  i 
Dinner.  Week   Days  &  Sundays   1.50 


BLANCO'S 

$  .75 


Phone 

Graystone   kioo 


No     visitor     Should     Leave     the     City 

Without    Dining    in   the   E-'inest 

Cafe    in     America 


Our    Main    Dining    Room    Is    Open    Again    on    Sundays 


NOAHS 
ARK 

93   Third    Avenue.    SAN    MATEO 


Featuring     Southern     Cookinf 

Open    From 
ii  -SO    a.  rn,    to    2  .00    p.  m. 
i    in.    to    B  :80   p.  m. 

and      Holi 
a    6  :S0    p.  m.    only 
CLOSED    EVERY    MONDAY 
Half    Hlnck    from    H  ghway 


^ 


ICE   CREA 

CANDY 
PASTRY 


BREAKFAST 
LUNCHEON 
DINNER 


w 


LA   CASA    BIGIN 

441    STOCKTON  STREET    (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancinf?  from  6  p.  m.  to  1   a.  m. 


EL   DORADO   HOTEL 

SONOMA.  CALIF. 

The  finest  Meals  in  the 
VALLEY  OF  THE  MOON 

CLEAN  ROOMS— CLEAN  LINEN— CLEAN   EVERYTHING 

RATES    EXCEPTIONALLY    REASONABLE 

TELEPHONE  110 


AGUA  CALIENTE  SPRINGS 
Why?    It's  the  Water  and  the  Table 

New    Dance    Hall.      Special    Attractions.      Radio-active,    Hot    Sulphur    Water 
Tuh    Baths    and    Swimming    Pool.       Fireproof    Hotel.      Write    for    Booklet. 

T.  H.  CORCORAN,  Agua  Caliente,  Sonoma  Co.,  Calif, 
or  see  Peck-Judah 


J. 

SPAULDING 

Established    1864 

&   CO. 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

353  TEHAMA  STREET.  SAN   FRANCISCO 

Phone   Douglas   3084 

MOUNTAIN     SPRINGS    WATER 

"Bottled  at   the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

2S9    CLARA    STREET— GARFIELD    K44 


DR.  B.  FRANKLIN  PEARCE 

Pyorrhea  Specialist 

HOURS:  9-12.  1-5 

980*82    Flood    Buildinc.    Powell    and    Market    Streets.    San    Francisco 

PHONE  GARFIELD  5394 




Uncle  Tom's  Cabin 

Restaurant 

OPBM    1:00    v    M.   TO   11:00  P.M. 
t'nsurpassed     Cuisine 

11-Mile    House 

CARL    LEONHARDT 
Formerly   of  Golden  Gate  Park  Casino 

GANTNER  &  MAISON 
FUNERAL  DIRECTORS 

Chapel— 771    to   77"   Valencia   St..  Bet.   18th  and    lilt) 
San  Francisco.     Phone  Market  64 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian    Dyeinn   and   Cleanine 

Post    Street 

San    Francisco 

In 

Virginia    Hotel 

Phone    Franklin 

2510 

REMOVABLE     CARRIER 


Can  be  left  at  home  when  not  in  use 
Heavily  nickel  plated. 


Built  to  carry  a  half  ton  if  necessary.    Made  of  cold  rolled  steel. 
Priced  from     S25  to  $45  complete  with  reargards. 
Specialty  Distributors  jor 
BIFLEX  AND  HALLADAY  BUMPERS  AND  REARGARDS 
RHAMSHORN  REPLACEMENT  HEADLAMPS 

TRIPLEITE  RADIATOR  CAPS  AND  ORNAMENTS 

BROWN  REFLECTORS  CLOSED  CAR  WINGS 

FYRAC  SPOTLIGHT  STOP  SIGNALS 

AUTO  REELITE  MIRRORS 

SPHINX  GAS  RESERVE  SMOKE  SETS 


The  SAFETY  HOUSE,  Inc. 

Phone  Graystone  120 


"Automobile    Safety     Essentials' 

1157  Post  St.,  near  Van  Ness  Ave. 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built   for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala ;  La  Li  It- 
er tad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  Sec 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  S3.ri0.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco : 
SS  VENEZUELA.  March  12;  SS  ECUADOR,  April  2.  From  Los  Angele? 
two  days  later.  Westward  from  New  York:  SS  ECUADOR.  Februarv  26; 
SS  COLOMBIA.  March  26. 

For   illustrated   booklets   and    further   details   ask   any   steamship 
or   ticket    agent,   or   write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 

LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


"A  Six-Pointer" 

"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


RADIO  PROGRAMS,  FOR  NEXT  WEEK,  IN  THIS  ISSUE 


PRICE  10  CENTS 

Ik^L 

SAN  FRANCISCO        I       1          ^^^^ 

mWt 

D^ 

i                        i 

n     ml 

IT 

$5.00  PER  YEAR 

ESTABLISHED  JULY  211,   1850    ^^^^^^^^^^    ff 

SAN  FRANCISCO 

Sj 

iturday,  March  5.  1927 

LOS  ANGELES 

The  New  Hotel  Mark  Hopkins, 
California  and  Mason  Sts. 

Dominating  Nob  Hill,  its  classic  outlines 
rising  against  the  sky,  the  Hotel  Mark 
Hopkins  is  already  an  important  center  in 
San  Francisco's  social  life. 


Established  July  20,  1856 


SAN  2t§g?«*Cfc 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 
The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott.  Jr..  from  1884  to  1925. 
Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  268  Market  Street.  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco. 
California,   Postoffice  as  second-class  matter.     London  Office:     Street  &   Co..   30  Cornhill,    E.    C.    London,   England.      Subscription    Rates    (including  postage),    one  year, 

•J5.00.     Foreign,  one  year,  S6.00.     Canada,  one  year.  S6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  MARCH  5,  1927 


No.  10 


San  Francisco's  Security  Market 

By  SIDNEY  L.  SCHWARTZ,  President 


The  San  Francisco  Stock  and  Bond  Exchange 

San  Francisco's  advancement,  and  its  present  position 
as  the  leading  financial  center  of  the  Pacific  Coast,  are 
reflected  most  impressively  in  the  growth,  steady  expan- 
sion, and  year  to  year  development  of  the  San  Francisco 
Stock  and  Bond  Exchange,  the  second  largest  security 
market  in  the  Nation,  outside  of  New  York  City. 

Organized  in  1882  with  but  thirty-one  members,  the 
Stock  and  Bond  Exchange  has  marched  steadily  forward 
and  by  its  growth  in  recent  years  has  attained  its  pres- 
ent outstanding  position.  Scrutiny  of  the  monetary 
volume  of  business  transacted  in  this  market  during  the 
last  ten  years  reveals  a  growth  of  more  than  1600%. 
These  figures  surpass  the  record  of  growth  reflected  by 
other  financial  data  and  perhaps  mirror  more  completely 
than  any  other,  the  City's  financial  development  and  posi- 
tion. The  volume  of  1926  exceeded  that  of  1925  by  more 
than  $50,000,000,  reaching  the  grand  total  in  1926  of 
$427,000,000.  The  rapidity  of  expansion  of  business  of 
the  San  Francisco  Stock  and  Bond  Exchange  is  quite 
unique  among  the  major  security  markets  of  the  Nation. 

Coincident  with  this  advancement  in  the  volume  of  its 
business,  the  value  of  memberships  in  the  Exchange  has 
increased  from  S50  in  1882,  to  a  price  of  §42,500  which 
was  paid  for  the  seat  sold  February  2.  1927  :  and  on  no 
other  security  Exchange  in  the  Country  has  the  cost  of 
memberships  reached  such  a  high  figure,  with  the  excep- 
tion of  the  New  York  Stock  Exchange. 

When  San  Francisco's  industrial  enterprises  were  much 
younger,  the  activities  of  the  Exchange  centered  largely 
in  the  securities  of  the  public  utilities,  the  banks,  the 
power  corporatrons,  the  sugar  companies,  and  the  insur- 
ance companies.  But  today  with  now  industries  grown 
to  nation-wide  interest,  we  have  a  changed  picture  with 
the  hydro-electrical  developments  and  the  manufacturing 
industries  taking  second  place  to  the  interest  and  activi- 
ties in  our  major  oil  enterprises. 

California's  ranking  as  eighth  among  the  manufac- 
turing states  of  the  nation  has  resulted  in  a  broadening 
of  the  kinds  of  enterprise,  and  there  is  today  an  infinitely 
wider  opportunity  for  the  successful  diversification  of  in- 
vestments in  those  securities  which  by  their  merit  have 
earned  the  right  to  be  listed  and  dealt  in  on  this  market. 
Statistics  show  that  the  average  price  for  securities  on 
the  Stock  and  Bond  Exchange,  over  the  past  ten  years, 
has  advanced  more  than  the  average  price  of  securities 
of  nation  wide  interest  as  reflected  by  the  Dow  Jones  in- 
dustrial averages,  the  best  known  index  relating  to  the 
price  of  these  securities.     This  is  a  remarkable  situation 


and  commands  the  attention  of  all  who  are  interested  in 
California  Industrial  development. 

Step  by  step  with  the  advancement  in  its  volume  of 
business,  the  marketing  facilities  of  the  Stock  and  Bond 
Exchange  are  keeping  pace  with  the  increase  in  transac- 
tions. Today  we  find  the  Exchange  equipped  with  mod- 
ern stock  tickers  which  flash  throughout  the  financial  dis- 
trict, transaction  by  transaction,  as  they  take  place  on 
the  Floor  of  the  Exchange,  thus  giving  to  San  Francisco 
the  most  modern  of  marketing  facilities.  Also  a  sum- 
mary of  Exchange  transactions  is  broadcast  throughout 
the  State  by  radio  twice  each  day;  and  quotations  and 
sales  are  published  in  the  daily  newspapers  not  only  with- 
in the  borders  of  the  State  but  in  the  daily  papers  of 
New  York  and  other  Eastern  financial  centers.  The  quo- 
tations and  transactions  of  the  Exchange  are  published 
also  in  the. leading  financial  periodicals  of  the  Nation ;  and 
this  information  appears  regularly  for  the  benefit  of 
readers  interested  in  this  market,  scattered  throughout 
every  state  in  the  Union. 

Within  the  last  year,  the  Exchange  has  adopted  the 
system  of  Post  Trading;  a  system  similar  to  that  used 
on  the  New  York  Stock  Exchange.  This  is  the  best 
known  method  of  security  marketing  and  provides  for 
the  securities  traded  in  on  the  local  Exchange  the  ad- 
vantage of  the  most  effective  marketing  methods. 

The  inauguration  of  a  Clearing  House  for  the  settle- 
ment of  Exchange  transactions  also  simplifies  and  makes 
more  effective  Exchange  procedure.  It  should  be  borne 
in  mind  that  the  American  method  of  daily  settlements 
of  transactions  has  developed  marketing  procedures 
which  have  been  the  marvel  of  security  dealers  in  other 
parts  of  the  World. 

The  San  Francisco  Stock  and  Bond  Exchange  has  also 
adopted  for  the  protection  of  the  investing  public  and  for 
t  he  purpose  of  making  more  secure  the  position  of  its 
members  in  the  conduct  of  business,  a  system  of  financial 
supervision  and  review  which  is  fully  as  comprehensive 
as  the  well  known  questionnaire  plan  of  the  New  York 
Stock  Exchange  whereby  complete  and  detailed  informa- 
tion regarding  the  business  of  its  members  is  filed  with 
the  Exchange  twice  each  year. 

One  of  the  most  important  developments  of  our  in- 
dustrial age  has  been  the  growth  and  organization  of 
security  markets,  and  few  people,  even  those  in  the  finan- 
cial world,  realize  the  extent  to  which  these  organized 
markets  exert  supervision  and  control  over  their  mem- 
bers. Exchange-made  laws  are  more  comprehensive, 
more  drastic,  and  more  rigidly  enforced  than  Govern- 
ment-made laws  can  ever  be.  The  speed  with  which  the 
(Continued  on  page  ITi 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  5,  1927 


Standardization 

Whare  America  is  supreme  and  where  her  great  super- 
iority lies  is  undoubtedly  in  the  domain  of  the  standard- 
ization of  processes  of  manufacture.  Even  before  the 
War,  we  were  ahead  of  the  rest  of  the  world  in  that 
respect.  The  clear  road  which  we  had  without  any  of 
the  surviving  traditions  which  hampered  Europe,  gave 
us  the  opportunity  which  our  unquestioned  industrial 
genius  allowed  us  to  develop.  Since  the  War,  the  matter 
of  standardization  has  acquired  additional  momentum. 
Under  the  influence  of  the  Department  of  Commerce  with 
the  personal  support  of  Secretary  Hoover,  there  is  a 
definite  and  organized  effort  being  made  to  standardize 
all  manner  of  materials  and  commodities  in  industry  for 
the  purpose  of  eliminating  waste.  War  organization 
called  this  movement  into  active  being.     Its  realization 

will  pay  the  war  costs  many  times  over. 

*  *     * 

Not  Degenerate 

It  has  been  frequently  prophesied  by  pessimists  that 
the  population  of  the  United  States,  living  so  much  more 
easily  and  delicately  than  the  mass  of  people  anywhere 
have  lived,  is  not  unlikely  to  grow  weak  and  unable  to 
face  danger.  The  experience  of  the  "President  Harding" 
which  had  a  very  difficulty  passage  a  short  time  ago, 
proves  the  contrary.  The  storm  was  so  bad  that  the 
hulk  of  the  vessel  was  wrenched,  with  the  result  that 
salt  water  got  into  the  oil  carried  for  fuel,  and  the  vessel 
was  compelled  to  face  a  very  heavy  sea  and  plough 
through  with  insufficient  fuel.  Heat  and  light  were  cut 
off  to  save  fuel  and  the  coverings  were  chopped  up  and 
burned.  The  passengers  co-operated  magnificently  and 
refused  to  leave  the  boat  at  Halifax.  American  cabin 
passengers  are  a  fairly  pampered  lot;  but  they  rise  to 

the  occasion  when  required. 

*  *     * 

Arbitration  Grows 

There  is  a  growing  tendency  on  the  part  of  business 
men  to  avoid  law  and  to  settle  matters  of  business  by 
arbitration.  The  lawyers  detected  this  tendency  years 
ago  and  it  has  been  held  judicially  that  no  one  is  bound 
by  an  agreement  to  arbitrate  and  not  go  to  law  but,  just 
the  same,  arbitration  makes  headway.  We  have  recently 
had  the  advantage  of  hearing  the  Honorary  President  of 
the  Arbitration  Association.  The  business  men  have 
taken  up  the  arbitration  matter,  on  their  own  statement, 
because  of  the  expense  and  delay  of  legal  procedure.  In 
New  York,  owing  largely  to  the  efforts  of  the  Arbitration 
Association,  an  arbitration  law  has  been  passed  to  make 
the  proceedings  more  effective.  We  should  do  something 
of  the  sort  here. 

*  *     * 

California  Realty  Board 

The  California  Real  Estate  Association,  for  the  first 
time  in  the  twenty-two  years  of  its  existence,  has  united 
upon  a  legislative  program  and  has  set  out  to  support 
many  of  the  real  estate  measures  before  the  present 
legislature.  It  will  be  noted  that  the  measures  which 
the  Real  Estate  Association  has  decided  to  support  are 
those  which  will  raise  the  standard  of  the  real  estate 
business  and  tend  to  improve  public  confidence  in  the 
realtors.  All  this  is  very  necessary,  for  the  real  estate 
business  is  peculiarly  important  in  this  state  and  there 
are,  even  now,  in  spite  of  the  efforts  of  the  better  class 
of  real  estate  men,  far  too  many  outlaws,  who  bring  dis- 


credit upon  the  profession  and  upon  the  community.  We 
are  in  favor  of  any  means  to  improve  what  is  really  a 
damaging  condition  of  affairs. 


No  Disarmament 

The  invitation  of  the  President  to  the  world  in  general 
to  participate  in  conference  looking  to  disarmament  has 
not  been  well  received.  Of  course,  Great  Britain  was  glad 
enough  to  take  a  hand,  but  France  and  Italy  don't  want 
to  play  at  any  game  like  that.  The  form  that  disarma- 
ment would  take  at  such  a  conference  would  doubtless 
be  a  limitation  in  the  number  of  small  cruisers  and  sub- 
marines. They  do  not  want  such  limitations,  for  with 
submarines  they  can  make  the  position  of  any  great 
power  at  least  precarious.  Submarines  are  useful  only 
for  sinking  merchant  craft.  They  are  a  piratical  sort 
of  thing  which  would  obviously  be  limited,  but  since  the 
needs  of  France  and  Italy  appear  to  be  satisfied  with  their 
possession,  there  are  slight  chances  of  a  successful  con- 
ference. 

*     *     * 

The  Legislature  Talks 

What  is  called  the  "serious  work,"  has  now  begun  at 
Sacramento.  That  means  that  the  conflict  between  those 
who  want  certain  legislation,  and  those  who  do  not  want 
it,  is  under  way.  The  general  notion  is  that  such  matters 
are  settled  by  debate  on  the  floor,  where  the  assembled 
Solons,  by  dint  of  eloquent  argument,  make  converts  to 
their  respective  causes  and  the  intellectual  determination 
of  the  conflict  is  the  express  will  of  the  community. 
Nothing  could  be  farther  from  the  true  state  of  affairs. 
The  real  persuading  is  done  in  corners  and  hotel  bed- 
rooms. Lobbyists,  who  are  professional  persuaders,  are 
let  loose  upon  the  legislators  and  all  sorts  of  "persua- 
sion," other  than  logical,  affects  the  purposes  intended. 
Meanwhile  the  Legislature  talks. 


Shanghai  Peril 

Collision  between  Chinese  forces  and  the  white  troops 
protecting  the  foreign  concessions  is  imminent,  if  it  has 
not  already  taken  place  by  the  time  that  this  is  pub- 
lished. There  are  those  who  complain  of  the  presence 
of  American  troops  at  Shanghai.  They  say  that  the 
Chinese  have  as  much  right  to  settle  their  own  political 
quarrels  in  their  own  way  and  to  determine  their  govern- 
mental affairs  as  any  other  people.  That  is  true  enough. 
But  when  we  have  thousands  of  our  own  people  in  China, 
who  are  there  in  the  pursuit  of  their  legal  business,  it  is 
our  concern  to  see  that  their  lives  are  protected  and  their 
property  secure.  It  is  no  country  at  all  that  cannot 
defend  its  own  nationals.  Our  marines  are  at  Shanghai 
for  the  purpose  of  protecting  our  people  and  for  no  other 
reason.     They  have  no  political  ends  to  serve. 

*     *     * 
The  Opera  House 

There  is  very  much  argument  about  the  new  opera 
house.  The  main  point  of  the  discussion  ranges  about 
the  matter  of  size.  It  is  very  obvious  that  the  larger 
the  house,  the  greater  the  possibility  of  large  money 
returns,  in  the  shape  of  paid  admissions.  As  opera  stars 
come  high,  the  temptation  is  undoubtedly  to  increase 
the  potentialities  of  money  returns,  in  the  shape  of  gate 
receipts. 

On  the  other  hand,  the  general  opinion  of  the  experts, 
including  such  men  as  Reinhart,  is  to  the  effect  that  a 
too  large  opera  house  is  by  no  means  a  good  thing  artis- 
tically. This  has  had  quite  an  effect  upon  the  promoters 
who  are  now  contemplating  a  building  with  a  3,500  seat- 
ing capacity  instead  of  4,500.  But  the  experts  are  in 
favor  of  one  still  smaller. 


March  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Nicaragua  Again 

Nicaragua  has  been  again  in  the  eye  of  the  world.  A 
few  days  ago  a  British  ship  was  ordered  to  the  Nicara- 
guan  coast.  There  was  some  excitement  in  Washington 
among  super-sensitive  statesmen  with  high  blood  pres- 
sures. It  was  gravely  reported  by  men  whose  grey 
beards  wagged  tremulously,  that  Britain  was  intending 
to  take  a  whack  at  the  Monroe  Doctrine.  This,  however, 
turned  out  to  be  a  misleading  report.  No  British  marines 
are  to  be  landed  and  the  ship  is  intended  as  a  refuge  for 
Britons  in  difficulties  owing  to  the  condition  of  affairs. 
Still,  we  wonder  why  Britain  could  not  depend  upon  the 
United  States  to  protect  her  nationals. 

*  *     * 

Bar  Organization 

The  new  bill  which  contemplates  the  control  of  the 
whole  legal  machinery  of  the  State,  by  the  lawyers  them- 
selves, may  pass.  The  Governor  vetoed  it  last  year  and 
we  think  that  it  should  be  vetoed  this  year.  There  is  no 
doubt  that  many  reputable  lawyers  are  supporting  the 
measure  on  the  ground  that  it  will  improve  the  personnel 
of  the  bar  and  put  the  legal  profession  on  a  better  plat- 
form. That  may  be  partially  true.  We  think,  however, 
that  Governor  Richardson  was  right.  We  think  that  the 
bill  puts  too  great  power  in  the  hands  of  a  certain  group 
and  makes  special  provision  for  a  distinct  minority  con- 
trol. It  would  enable  the  bar  itself  to  exercise  powers 
which  belong  only  to  the  government.  It  would  make  a 
self-governing  body  inside  of  the  State.  This  is  nothing 
short  of  an  insult  to  the  State,  which  must  be  supreme. 

*  *     * 

No  Demagogue 

The  President  might  have  been  tempted,  had  he  been 
a  less  honest  person,  into  signing  the  McNary-Haugen 
farm  measure.  The  year  before  election  year  is  a  trying 
time  for  weaklings.  But  the  President  is  built  of  a  mate- 
rial which  does  not  shrink  or  warp,  and  so,  taking  his 
destiny  in  his  hands,  he  vetoed  the  measure.  It  was 
good  for  the  country  that  he  did  so,  for  it  was  an  evil 
measure.  Special  legislation  for  special  groups  is  bad 
business  and  leads  in  the  long  run  to  ruin.  To  artificially 
increase  the  prices  of  farm  products  by  levying  on  the 
notional  exchequer  is  to  play  fast  and  loose  with  destiny. 
Farmers  must  learn  to  meet  the  situation.  They  can- 
not be  coddled  through. 

*  *     * 

"Are  you  there,  San  Francisco?" 

Seven  thousand,  two  hundred  and  seventy-eight  miles 
counted  as  naught,  last  Sunday  morning,  as  against 
human  ingenuity.  A  voice  from  London  traveled  over 
the  waves  of  a  vast  storm-tossed  ocean,  over  thousands 
of  miles  of  valleys  and  plains,  mountains  and  lakes,  until 
it  reached  the  western  edge  of  the  world — San  Francisco. 

The  remark  of  the  Daily  English  Chronicle  in  this  con- 
nection that  "space  yields  us  victory  after  victory,  but 
as  yet  we  have  none  over  time,"  seems  an  erroneous 
statement,  for  surely  the  conquering  of  space  means  the 
subjugation,  at  least,  of  the  old  man  with  the  scythe. 

Swifter  than  light  itself,  (for  when  these  world-wide 
voices  conversed,  it  was  morning  with  us,  and  evening 
at  London)  came  the  greeting  from  John  Bull  to  Uncle 
Sam.  So  great  the  distance  between  the  two  points  that 
old  Sol  was  vanishing  into  the  Western  sea  from  English 
shores,  but  had  only  been  a  few  hours  in  the  ascendant 
here  on  the  Pacific  slope  of  the  U.  S.  A.!  And  yet  so 
clearly  heard  that  the  speaker  might  have  been  in  the 
same  "room  with  the  listeners!  The  medium  which  these 
two  human  voices  used  was  invented  by  a  human  mind, 
but  to  an  ordinary  mentality,  this  latest  feat  of  science 
is  almost  incredible. 

Philosophers  and  statesmen  strive  to  accomplish  cer- 
tain results,  among  which  are  conspicuously  human  fel- 


lowship and  international  amity.  They  worked  for  a 
century  along  the  path  of  humanitarianism,  and  then  the 
Great  War,  and  smash!  all  they  had  worked  for,  lay 
in  ruins. 

The  public  utility  corporation  has  no  such  exalted  aims. 
It  seeks  merely  to  bring  men  closer  together  and  to  make 
money  by  the  operation  of  utilities  which  accomplish 
that  purpose.  As  a  result,  men  do  grow  closer  together 
and  affairs  which  otherwise  might  have  been  misunder- 
stood and  lead  to  war,  are  satisfactorily  explained. 

This  is  the  effect  of  the  development  of  the  telephone 
to  the  extent  that  San  Francisco  and  London  may  come 
into  contact  and  talk  one  with  the  other.     It  is  a  signifi- 
cant and  marvelous  attainment. 
*     *     * 

The  Pacific  Edgewater  Club 

Point  Lobos  has  been  sold. 

One  of  San  Francisco's  historic  spots  from  which  the 
public  has  been  long  excluded  has  passed  from  Dr.  Emma 
L.  Merritt's  ownership  to  that  of  the  Pacific  Coast  Hold- 
ing Company,  of  which  Frank  A.  Simmons  is  the  Presi- 
dent and  Fred  F.  Jamison  the  secretary-treasurer,  and 
will  be  the  site  of  a  monumental  home  for  the  Pacific 
Edgewater  Club,  as  speedily  as  architectural,  landscape 
engineering  and  building  skill  can  effect  the  transforma- 
tion. 

A  more  ideal  site  for  the  purpose  could  not  be  found 
in  America.  Covering  six  acres,  it  is  bounded  on  the 
north  by  Lincoln  Park,  on  the  east  by  an  unpaved  street 
known  as  Merrie  Way,  on  the  south  by  Sutro  Baths,  and 
on  the  west  by  the  ocean.  Point  Lobos  proper,  a  pre- 
cipitous rock  headland  rising  to  a  height  of  375  feet  above 
high  tide  level,  is  the  extreme  western  tip  of  San  Fran- 
cisco city — virtually  the  end  of  the  trail — and  looms  like 
a  silent  sentinel  above  the  Golden  Gate.  From  its  summit 
can  be  seen  every  vessel  entering  or  leaving  the  bay,  and 
the  view  in  any  of  three  directions  is  incomparably 
charming.  When  the  weather  is  clear,  five  islands  of  the 
Farallones  group  can  be  plainly  seen,  and  both  day  and 
night  the  scene  constantly  undergoes  kaleidoscopic 
changes  caused  by  a  blending  of  water  and  atmospheric 
effects. 

Upon  this  lofty  pinnacle  will  be  built  the  clubhouse,  a 
concrete  structure  foundationed  in  solid  rock  and  having 
two  facades,  one  confronting  the  ocean  and  the  other 
facing  east,  with  diagonal  wings  enclosing  a  spacious 
courtyard.  From  its  towering  height  the  western  facade 
will  overlook  a  little  cove  flanked  on  either  side  by  a 
jutting  plateau,  and  it  is  intended  to  clear  the  shore  so 
as  to  make  a  sandy  beach,  also  to  erect  a  breakwater  for 
additional  shelter  from  heavy  seas.  At  the  mouth  of  the 
cove  stands  a  high  rock,  where  gulls  and  other  seagoing 
birds  congregate  in  crowds  while  seals  frequently  disport 
themselves  in  and  around  the  little  bay. 

The  site  originally  selected  was  adjoining  Tait's  beach 
cafe,  but  the  limited  frontage  of  the  property,  275  ft.,  was 
found  to  be  inadequate  to  conform  to  the  architect's 
plans.  President  Simmons'  estimate  of  the  total  invest- 
ment is  $1,500,000.  of  which  $500,000  is  represented  by 
the  realty  and  the  remainder  by  the  club  building  and 

other  improvements. 

»     *     » 

Doheny  Leases 

The  decision  of  the  Supreme  Court  just  handed  down 
appears  to  dispose  of  the  naval  oil  leases  which  were 
awarded  him  when  Albert  B.  Fall  was  Secretary  of  the 
Interior.  The  decision  appears  to  be  rather  sweeping  and 
looks  very  like  a  complete  victory  for  the  governmental 
forces  in  this  regard.  There  was  no  dissent  to  the  court's 
opinion  and  it  appears  most  likely  that  this  decision  will 
also  dispose  of  the  Teapot  Dome  lease.  Things  were  very 
slackly  done  in  the  Harding  administration  and  we  are 
now  reaping  the  rewards  of  carelessm 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  5,  1927 


PLEASURE'S  WW 


OBEY    NO   WAND  Buy  PLEASURE'S 

Tom  Moore- 


By  Josephine  Young 


Stage  and  Screen 

YOU  can't  make  a  mistake  this 
week  by  going  to  the  local  thea- 
ters, for  whatever  kind  of  entertain- 
ment you  may  want. 

Stage  and  Screen,  both,  offer  you 
sufficient  pleasure  to  suffice  for  sev- 
eral days.  So,  select  whatever  ap- 
peals to  your  taste  and  go  —  the 
oftener  you  go  to  the  theater,  the 
more  will  you  become  merry  of  heart, 
tolerant  of  others  and  far,  far  more 

amiable. 

*  *     * 

Wilkes 

"Castles  in  the  Air"  now  in  its 
sixth  week  at  the  Wilkes  Theater. 

When  a  musical  comedy  can  pack 
the  theater  for  five  successful  weeks 
with  a  promise  of  continued  success, 
indefinitely,  there  is  only  one  critical 
comment  to  make  and  that  is  to  say: 
"Don't  miss  it!" 

Those  who  have  seen  it  several 
times,  declare  "Castles  in  the  Air" 
one  of  the  best  singing  and  dancing 
stage  presentations  we've  had  here 
in  many  a  moon.  Personally,  I  should 
now  feel  that  I  had  missed  too  much 
loveliness  and  lost  too  much  out  of 
my  life  had  I  not  seen  "Castles  in 
the  Air." 

Bright,  tuneful,  artistic,  sparkling 
— these  are  special  attributes  belong- 
ing distinctively  to  this  Edward  D. 
Smith  super-production. 

Eva  Olivotti,  prima  donna  of  the 
operetta  now  running  at  the  Wilkes, 
is  pleasing  to  look  upon  and  she 
dances  supremely  well.  Marie  Wells, 
Wynne  Gibson,  Perry  Askam,  Ray 
Raymond.  Barney  Gilmore,  Guy  B. 
Kibbe,  Charles  Miller  and  Margaret 
Bourne  are  in  the  cast. 

By  all  means  see  and  hear  "Castles 
in  the  Air." 

There  are  eighty  people  in  the  cast. 
There  are  many  melodies,  artistic 
dancing  and  a  tug  at  your  apprecia- 
tion of  genuine  humor. 

*  *     * 

Curran 

"The  Dove,"  starring  Richard  Ben- 
nett with  Dorothy  Mackaye  playing 
opposite  and  a  cast  of  sixty  appear- 
ing in  this  David  Belasco  colorful 
melodrama,  continue  at  the  Curran 
Theater  where  it  has  proved  a  mag- 
netic drawing  card. 


This  play  ran  for  two  years  in  New 
York,  where  Mr.  Earnfred  tells  us 
it  was  "the  hit  of  hits."  The  orig- 
inal David  Belasco  settings  of  the 
Purple  Pigeon  cabaret  and  Brayfield's 
gambling  house  at  Mexicali  are  faith- 
fully portrayed.  Willard  Mack  wrote 
the  play. 

A  number  of  genuine  imported 
Mexicans  are  in  the  troupe  to  give  lo- 
cal color  and  play  the  guitars.  Miss 
Mackaye  is  by  way  of  being  a  prima 
donna,  and  scored  in  the  original  pro- 
ductions of  "Rose  Marie"  and  "Song 
of  the  Flame." 

*  *     * 
Columbia 

Walker  Whiteside  starring  in  "The 
Arabian,"  a  melodrama  of  the  Sahara 
Desert,  begins  the  third  week  of  his 
successful  appearances  here  in  the 
Columbia  Theater. 

"The  Arabian"  is  an  exotic  play 
of  colorful  oases,  waving  palms,  blue 
skies,  and  sandy  wastes.  Abdel  Rey, 
the  fascinating  hero  of  "The  Ara- 
bian," gives  Whiteside  unlimited  op- 
portunity to  display  his  remarkable 
acting  ability. 

In  the  star's  support  are:  Camelia 
Campbell,  Alma  Chester,  Wilva  Da- 
vis, Barry  Whitcomb,  J.  Irving  White, 
Paul  McGrath,  Jack  Burns,  Frank 
Henderson  and  M.  Rale. 

*  *     * 

President 

The  third  week  of  "The  Family  Up- 
stairs," the  New  York  Gaiety  Theater 
success,  begins  at  the  President  Sun- 
day afternoon.  San  Francisco  waited 
some  time  to  see  this  amusing  com- 
edy, which  enjoyed  a  run  of  an  en- 
tire year  on  Broadway. 

*  *     * 

Capitol 

San  Francisco  film  experts  unani- 
mously praise  "Alaskan  Adventures" 
now  running  with  success  at  the 
Capitol. 

In  this  picture  not  one  foot  is  of 
studio  make,  but  was  taken  in  the 
frozen  North  by  two  daring  explor- 
ers, Captain  Jack  Robertson  and  Art 
Young,  the  archer. 

Young  appears  in  an  interesting 
talk  on  his  experiences,  at  each  per- 
formance.   The  third  starts  today. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 


Alcazar,  O'Farrell,  nr.  Powell 

"If   I   Was    Rich."      Henry    Duffy    players. 

Columbia,  70  Eddy 

"The  Arabian."     Walker  Whiteside. 

Curran,  Geary,  nr.  Mason 

"The    Dove."      Richard    Bennett. 

President,  McAllister,  nr.  Market 

"The   Family   Upstairs."     Henry   Duffy   players. 

Wilkes,  Geary  at  Mason 

"Castles    in    the   Air."     Musical    comedy. 


VAUDEVILLE 


Golden  Gate,  G.  G.  Ave.  and  Taylor 

Photoplay.  "Almost  a  Lady."  Marie  Prevost, 
Trixie  Friganza  and  Ford  Sterling.  Rosie,  the 
trained    elephant,    and    vaudeville. 


Orpheum,  O'Farrell,  nr.  Powell 

Irene  Bordoni.  holdover  for  second  week,  head- 
liner.  Cannon  and  Lee,  dnnre  numhers.  "Dr." 
Rockwell,  comedian.  Gaston  und  Andree. 
Musical   comedy  numhers  and   revue. 

Pantages  (New),  Market  at  Hyde 

Photoplay.  "Woman  Power."  Katherine  Perry 
and  Lou  Tellccen.  (.ene  Tunney,  heavy weight 
boxing   champion.     Vaudeville. 

Union   Square,   O'Farrell,  nr.  Powell 

Pictures — Vaudeville. 


Wigwam,  Mission  and  22nd 

Vaudeville-Pictures. 

ON  THE  SCREEN 

DOWN*  TOWN 


California,  Market  at  4th 


"Held  by  the  Law."  Marguerite  Dc  La  Motte 
and  Johnnie  Walker.  Attilio  Laraia  conduct- 
ing the  California  Orchestra. 


Cameo,  Market,  opp.  5th 


"The   Rat."   one    week    run,    first    local   showing. 
Paris   Police   picture  of   thrills. 


Capitol,  Ellis,  near  Market 


"Alaskan     Adventures." 
the    Far   North. 


Scenic    adventure    in 


Casino,  Ellis  at  Mason 


Double  hill  Saturday— "Made  for  Love."  Leat- 
rice  Joy;  "The  Runaway  Express."  Sunday 
and  Monday.  "Brnveheart."  Rod  La  Roque; 
"Ly    Lady's   Lips,"  Clara   Bow. 

Granada,  Market  at  Jones 

"A  Kiss  in  a  Taxi,"  Behe  Daniels.  Eddie  Pea- 
hody  and  his  orchestra  in  the  stage  presenta- 
tion.  "Spanish    Follies." 

St.  Francis,  Market,  bet.  5th  &  6th 

"The  Beloved  Rogue."  John   Barrymore. 


March  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Warfield,  Market,  nr.  Taylor 

"The     Understanding    Heart."    Peter    B.    Kyne 
story  starring  Jean  Crawford. 


UP  TOWN 


Alhambra  (New),  Polk  and  Green 

"My    Official     Wife."     Conway     Tearle,     Irene 
Rich,  Sat.     "Across  the   Pacific."  Monte  Blue. 


Royal,  Polk,  nr.  California. 

"The  Run-Away."  Clara  Bow,  Warner  Baxter. 
Sat.  Douhle  bill  Sunday,  "Ice  Bound"  and 
"Honesty   Is  the  Best  Policy." 


Players'  Club 

'Mary,  Mary,  Quite  Contrary," 
which  David  Belasco  produced  in 
New  York  with  Mrs.  Fiske  playing 
the  role  of  Mary,  was  presented,  most 
creditably,  Thursday  and  Friday 
nights  in  the  Women's  City  Club,  465 
Post  street  by  the  Players'  Guild  and 
will  be  repeated  tonight,  Saturday. 

So  be  sure  to  see  the  play  by  this 
particular  group  of  players.  Ann 
O'Day  has  the  role  essayed  by  Mrs. 
Fiske.  A  strong  cast  supports  her, 
including  Mrs.  William  T.  Sesnon,  C. 
Templeton  Crocker,  M.  E.  Harlan, 
Virginia  Phillips,  Peggy  Bethers, 
Martin  Cory,  Sidney  Schlessinger, 
Ronald  Telfer.  The  director  and 
stage  manager  is  Reginald  Travers. 

The  play  will  be  given  Friday  and 
Saturday  nights  of  March. 

*     *     * 
Cameo 

Following  the  conclusion  of  the  his- 
torical picture,  "Men  of  Purpose," 
which  made  record  for  its  successful 
run  of  two  weeks  at  the  Cameo  Thea- 
ter, there  will  now  be  scenes  of  ex- 
Siting  Parisian  police  life  with  the 
screening  at  the  Cameo,  this  coming 
week,  of  "The  Rat,"  to  run  for  one 
week. 

It  is  to  be  the  policy  of  this  popular 
Market  street  theater  to  feature  first- 
run  pictures.  The  "house  of  content- 
ment," as  the  Cameo  is  called,  has 
many  attractive  features,  including 
Organ  numbers  played  by  Gladys 
Salisbury,  whose  picture  accompani- 
ments are  especially  appropriate  and 
splendidly  played. 

"Men  of  Purpose,"  sponsored  by 
the  Veterans  of  Foreign  Wars,  had 
its  California  premiere  at  the  Cameo 
Theater.  Last  Tuesday  night  was 
Consuls'  night,  made  interesting  by 
large  attendance  of  representatives 
pom  the  foreign  countries.  Com- 
munity singing  led  by  Elton  Lambert 
revived  the  custom  of  singing  fa- 
miliar melodies  like  "Smiles"  and 
"Beautiful  Katy." 

R.  Bruce  Chester,  general  chair- 
man of  the  committee  Veterans  of 

Foreign    Wars,    aroused    enthusiastic 
praise   for   his  superior  work  in  his 


presentation  of  the  authentic  story, 
"Men  of  Purpose"  which  took  Chester 
four  years  to  properly  assemble. 

The  picture  is  to  be  shown  in  other 
California  cities. 

*  *     * 

Will  Rogers 

Will  Rogers,  mayor  of  Beverly  Hills 
and  humorist  extraordinary,  will  en- 
tertain an  audience  in  San  Francisco 
at  Scottish  Rite  Hall  on  Friday,  Mar. 
11,  under  Selby  C.  Oppenheimer's 
management. 

Since  his  famous  trip  to  Europe, 
Rogers  has  evolved  a  few  theories  as 
to  how  far  preparedness  is  being  car- 
ried across  the  seas,  what  imminent 
chances  there  are  for  another  war  to 
end  all  wars,  and  where  around-the- 
world  politics  point. 

*  *     * 

Ruth  Draper 

Ruth  Draper  will  be  welcomed 
back  to  San  Francisco  Sunday  after- 
noon, March  13,  at  Scottish  Rite  Hall. 

Her  program  of  original  character 
sketches  will,  according  to  her  man- 
ager, Selby  C.  Oppenheimer,  contain 
several  new  offerings,  incidents  noted 
during  her  recent  trip  to  Europe. 

*  *     * 

Alcazar 

"If  I  Was  Rich,"  the  comedy  by 
William  Anthony  McGuire,  is  proving 
a  magnet  at  the  Alcazar.  The  new 
players,  several  of  whom  are  well 
known  on  Broadway,  have  won  favor 
with  San  Francisco  audiences.  This 
is  emphasized  in  the  case  of  Gay  Sea- 
brook,  dainty  bit  of  femininity,  who 
has  the  ingenue  lead,  and  Howard 
Hull  Gibson,  who  plays  the  loud  and 
vociferous  radio  announcer. 

Phil  Tead  is  the  husband.  Among 
new  players  are :  Reginald  Goode. 
Westcotl  Clarke,  Eunice  Quedens  and 
Edward  Brooks.  Others  include: 
Dorothy  LaMar.  William  Abram,  Jo- 
seph De  Stefani.  Florence  Roberts, 
Marie  Sorrille  and  Henry  Caubisens. 

*  *     * 

California 

The  mystery-melodrama,  "Held  by 
the  Law."  is  being  filmed  at  the  Cali- 
fornia tin's  week.  The  story  is  of  a 
murder  mystery  with  an  innocent 
man  accused  of  the  crime.  The  ab- 
solving him  of  all  guilt  and  the  appre- 
hension of  the  real  murderer  forms 
the  basis  of  the  plot.  Bayard  Veiller 
is  the  author  of  the  play.  Marguerite 
de  la  Motte  and  Johnnie  Walker  share 
honors  in  the  two  leading  roles. 

There  is  the  usual  California  musi- 
cal program  with  Attilio  Laraia  con- 
ducting the  band. 

*  »     * 

Granada 

"A  Kiss  In  A  Taxi"  is  the  screen 
attraction  at  the  Granada  this  week, 
(tine  more  the  vivacious  Bebe  Daniels 
is  making  us  laugh  with  her  portray- 


al of  Ginette,  the  little  Parisian  cafe 
dancer.  It  is  a  comedy  such  as  we 
would  expect  of  Miss  Daniels,  with 
its  daring  and  action. 

Chester  Conklin  has  a  new  role, 
that  of  a  French  taxicab  driver. 

On  the  stage  Jack  Partington  pre- 
sents  "Spanish   Follies"   with   Eddie 
Peabody  leading  the  orchestra. 
*     *     * 

St.  Francis 

John  Barrymore  in  "The  Beloved 
Rogue"  is  playing  at  the  St.  Francis 
for  the  third  week. 

This  is  a  period  film  of  the  time  of 
Louis  XI  of  France.  Barrymore  por- 
trays the  role  of  Francis  Villon,  the 
eccentric  French  poet,  housebreaker 
and  scapegrace.  The  sets  and  scenes 
conform  admirably  to  the  time  with 
the  town  of  Rouen  and  the  forbidding 
walls  of  Paris  reproduced. 

Warfield 

"The  Understanding  Heart,"  a  lav- 
ish Cosmopolitan  production  adapted 
from  the  Peter  B.  Kyne  story,  opens 
at  the  Warfield  Saturday  as  the 
screen  feature.  The  players  are  Joan 
Crawford,  Rockcliffe  Fellowes,  Car- 
mel  Meyers  and  Francis  X.  Bushman, 
Jr.,  directed  by  Jack  Conway. 

The  film  portrays  the  strenuous  life 
of  a  forest  ranger  and  his  romance 
with  a  girl  "lookout."  Yosemite  Val- 
ley forms  the  background  for  this 
stirring  story,  with  views  of  El  Capi- 
tan,  Bridal  Veil  Falls  and  other  noted 
scenic  spots. 

On  the  stage,  Fanchon  and  Marco 
present  "The  Wanderer  Idea"  witn 
Ben  Nee  One  the  Chinese  minstrel, 
Ernest  Charles,  Chief  Eagle  Feather, 
John  and  Harriet  Griffith  and  the 
famous  Sunkist  Beauties  featured.  A 
splendid  musical  program  will  be  pre- 
sented by  the  greater  band  under  the 

direction  of  Rube  Wolf. 
»     *     * 

Orpheum 

There  will  be  on*  of  the  greatest 
bills  ever  offered  on  a  vaudeville  stage 
at  the  Orpheum  Theater  for  the 
week  beginning  this  Saturday  ma- 
tinee, when  Irene  Bordoni,  the  pretty, 
piquant  and  charming  little  French 
star,  will  stay  over  for  a  second  big 
week  and  the  master  mind  of  medical 
mirth.  "Dr."  Rockwell,  will  bring  his 
hokum  health  talk  to  this  playhouse. 

The  dancing  rage  of  London  and 
Paris.  Gaston  and  Andree.  assisted  by 
Maura  Shanley  and  Edna  McKay,  will 
lie  seen  in  an  exceptional  dance  offer- 
ing. Ed  and  Tom  Hickey,  "Two  Ele- 
gant Gentlemen."  will  bring  forth 
gales  of  laughter  with  their  original 
brand  of  comedy  and  humor.  The 
Merediths.  Madelyn  and  Hoyt.  who 
have  been  called  "unspoiled  little  aris- 
tocrats of  danceland,"  will  have  a 
delightful  and  colorful  terpischorean 

(Continued  on  Page  14) 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  5,  1927 


By  Antoinette  Arnold 


Music  and  Lent 
Make  Compact 

DURING  these  Lenten  days,   Society  has  turned  its 
thoughts  to  music  with  many  a  lovely  recompense. 

Distinctive  among  the  beautiful  affairs  of  this  past 
week  was  the  Monday  Morning  Recital  given  at  the 
Mark  Hopkins  Hotel  when  two  California  artists  pre- 
sented the  artistic  program,  under  the  auspices  of  Ida 
Scott. 

Anna  Young,  the  beautiful  prima  donna  of  the  San 
Francisco  Opera  Company,  whose  role  of  "Nedda"  in 
"I  Pagliacci";  and  that  of  "Musetta"  in  La  Boheme 
added  laurels  to  her  singing  career,  was  the  vocalist,  with 
Elwin  Calberg,  the  pianist,  at  the  recital.  Miss  Young 
was  accompanied  by  Mertianna  Towler. 

Gifted  with  a  stage  presence  of  remarkable  charm  and 
personal  magnetism,  Anna  Young 
has  also,  a  voice  of  rare  clarity  and 
an  ear  so  attuned  to  melody  that 
every  tone  she  sings  is  rounded  to 
perfection.  Her  songs  included  a 
group  which  she  first  sang  in  the  re- 
cent Minetti  Orchestra  concert,  pre- 
sented for  the  first  time  in  this  city. 
They  were  two  Piedmontesi  folk 
songs  arranged  by  the  modern  Italian 
composer,  Sinigaglia. 

The  beautiful  California  prima 
donna  is  the  first  one  to  sing  these 
particular  songs  in  the  United  States. 
She  preludes  the  songs  with  interest- 
ing descriptions  of  their  significance, 
adding  to  her  fascinating  vocal  in- 
terpretations. 

Compositions  by  Dorothy  Crawford 
were  in  Anna  Young's  repertoire,  the 
two  gifted  young  California  women 
adding  prestige  to  those  who  have 
signally  placed  the  West  high  in 
musical  achievements.  Anna  Young 
sang,  also,  a  Charles  Hart  number, 

Society  was  represented  in  chosen 
partaking  of  a  "Musical  Luncheon." 


See  them  all,  yourself — and  decide  for  yourself — which 
is  the  "loveliest  of  them  all!" 

"What  grandeur!  What  exquisite  simplicity.  What 
beauty — oh,  did  you  ever  see  anything  so  adorable?"  ex- 
claimed a  society  debutante,  as  she,  herself  dressed  in 
the  latest  modes,  stood  rapturously  pressing  her  radiant 
face  close  to  the  pane-glass  window  where  reigned  a 
miniature  fashion-show. 

Matrons  and  maids,  debutantes  and  sub-debutantes, 
alike,  are  entranced,  seemingly,  by  the  Spring  exhibi- 
tions in  the  windows  of  San  Francisco's  smartest  shops. 
*     *     * 

Men  Lured 

Men,  too,  oh  yes,  many  of  them,  lured  by  the  beauty, 
or  the  expenditures  of  the  window  displays,  joined  their 
women-folks  on  the  rounds  of  promenading  through 
fashion's  pathway.  They  too,  stand 
gazing  into  the  windows — and  no  one 
can  guess  their  thoughts! 

Husbands,  fathers  and  suitors,  en- 
amoured of  life  itself,  stand  side  by 
side  with  their  loved  ones  looking  at 
the  fashion  displays.  The  new  styles 
mean  a  lot  to  them,  naturally!  E'en 
though  it  concerns  the  pocketbook — 
of  which  the  right  sort  is — proud  and 
glad.  Besides,  most  of  the  window 
displays  are  the  ingenuity  of  men. 
*     *     * 

You,  Too 

You,  too,  should  make  a  special 
trip  to  town  just  to  see  the  San  Fran- 
cisco Spring  Fashion  Display.  For, 
later,  these  same  pretty  attractive 
things  may  be  actually  walking  into 
your  home! 

Spring  is  here. 

San  Francisco  fashion  shops  tell  us 
ymsi;  so! 

Prima   Donna  *         #         * 


'The  Water  Lily." 
groups  afterwards 


Window-Promenades 
Delight  Society 

Attired  in  their  richest  and  smartest  modes,  Society, 
these  days,  goes  window  promenading! 

No  wonder. 

For,  San  Francisco  shops,  this  year,  have  certainly 
distanced  all  former  records  in  their  fascinating  fashion 
displays.  Each  one  of  the  magnificent  stores,  along  our 
business  thoroughfares,  where  femininity  loves  to  con- 
gregate, seems  determined  to  surpass  them  all.  And  they 
have — there  is  no  doubt ! 


Mardi  Gras 

Will  we  ever  cease  talking  about  the  Mardi  Gras? 

Not  as  long  as  we  have  anything  as  interesting  to  talk 
about,  for  the  Mardi  Gras  of  1927,  held  at  the  Fairmont 
Hotel,  so  far  exceeded  in  its  exquisite  appointments 
every  other  Charity  Ball  enscribed  upon  our  scrolls  that 
it  will  stand  out  pre-eminently  perfect! 

Perhaps  one  reason  was  because  it  lent  itself  so  readily 
to  fascinating  lures,  and  enticed  us  so  easily  in  the  realm 
of  fancy. 

At  any  rate,  the  Mardi  Gras  given  in  the  Fairmont 
Ho'.el,  on  Nob  Hill,  established  so  high  a  criterion  for 
excellence  and  substantiality  that  we  wonder  what  could 
possibly  be  lovelier! 


SANTA 

MARIA 

INN 

* 

SANTA 

MARIA.   CALIFORNIA 

On 

the 

Coast  HiRhway,  Half-Way  Between  San  Francisco  and  Los 
An    Inn   of    Unusual    Excellence 

Aneelcs 

Wire  or  write  for  reservations  on  your  next 

trip  south 

COLONIAL 

HOTEL 

650 

Bush    Street.    Between    Powell    am 

Stockton.    San    Francisco 

Telephone    Sutter 

3560 

HOWARD   T.  BLETHEN 

,    Proprietor 

March  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Fairyland 

The  gold  ballroom  of  the  Fairmont,  the  en- 
tire main  floor  of  the  spacious  hostelry,  the 
Norman  Hall  and  every  other  available  space, 
including  the  Laurel  Court  and  adjoining  cor- 
ridors, were  transformed  into  a  veritable 
fairyland. 

It  seemed  as  if  some  giant  had  turned  the 
old  fairy  books,  which  we  used  to  read,  into 
one  channel  and  by  some  magic  spell  had 
brought  to  life  each  familiar  character. 

Fairy-land  was  a  happy  thought.  Fairy- 
land was  happiness  personified.  Besides,  it 
netted  a  handsome  sum  for  the  Children's 
Hospital  Auxiliary  —  the  ever  consistent 
beneficiary  of  every  Mardi  Gras. 
*     *     * 

Ruling  Queen 

Mrs.  Alanson  Weeks  made  a  gracious  and 
beautiful  queen  of  the  Mardi  Gras.  Austin 
Moore  was  the  king  and  convinced  us  all 
that,  hereafter  no  Mardi  Gras  will  ever, 
again,  be  quite  complete  without  a  king  as 
well  as  its  queen. 

More  than  §50,000  was  raised  at  the  preliming  voting 
contest  which  placed  Mrs.  Weeks  as  the  reigning  queen 
of  San  Francisco's  Mardi  Gras,  when  the  St.  Francis 
Hotel  supper-party  was  so  dramatically  and  successfully 
staged. 

*  *     » 
Social  History 

The  Mardi  Gras  of  1927  at  the  Fairmont  Hotel  made 
or,  really  re-made  social  history,  for  it  was  on  Nob  Hill, 
years  ago,  that  millionaires  and  multi-millionaires  of  the 
gold-rush  days  in  California  first  gave  their  brilliant  balls 
which  equalled  those  in  any  other  part  of  America. 

The  fact  that  this  year's  Charity  Ball  was  held  in  the 
Fairmont  on  practically  the  same  spot  which  distin- 
guished the  social  register  of  the  West,  added  lustre  to 
its  entourage  and  created,  anew,  the  scintillating  glam- 
our which  pronounced  California,  a  Golden  State. 

*  *     * 
Competent  Committees 

A  committee  of  experts  in  every  line  brought  forth  a 
finished  product,  much  of  the  success  being  due  to  most 
competent  people. 

Tableaux  were  arranged  by  Theodore  Kosloff.  All  of 
the  themes  were  taken  from  fairyland  lore. 

Miss  Isabel  Worn  supervised  the  decorations  with  a 
society  committee  consisting  of  Mrs.  Edmund  Lyman, 
Mrs.  George  Cameron,  Mrs.  Robert  W.  Miller  and  Mrs. 
George  Bowles  working  in  the  committee  on  pantomimes. 

Miss  Marian  Zeile  was  chairman  of  music.  Mrs.  Alan 
Lowrey,  chairman  of  boxes.  Two  orchestras  provided 
music  for  the  dancing  which  continued  throughout  the 
entire  evening. 

*  *     • 

Festivities 

Mrs.  Alanson  Weeks,  queen  of  the  Mardi  Gras.  was  the 
snow  queen;  the  snow  king.  Austin  Moore;  first  snow 
princess.  Miss  Frances  Ames;  second  snow  princess,  Mrs. 
Jerd  Sullivan:  first  snow  prince.  Jack  Breeden;  second 
snow  prince,  Leon  Walker;  snow  maidens.  Misses  Mollie 
McBryde.  Evelyn  Lansdale,  Elizabeth  Magee,  Jessie 
Knowles.  Claribel  Rapp  and  Mrs.  Oliver  Dibble;  snow- 
gnomes.  Marilyn  Edmundson,  Tanya  Gorodetsky. 

When  the  Queen  ascended  her  throne  and  the  King  of 
the  Mardi  Gras  sat  at  her  side,  the  festivities  of  the 
Mardi  Gras  began.  It  was  one  of  the  most  gorgeous 
sights  ever  staged  in  local  Society. 

Who  was  Aladdin? 


HOTEL   CANTERBURY 
750   Sutter   Street 

San   Francisco's   Finest 
Famiiy  Hotel 

250  Rooms 
Rates  :    From  $2.50  per  day 


Why,  Templeton  Crocker!  And  oh,  what 
magic  dwelt  within  his  power! 

Templeton  Crocker,  Aladdin,  the  princess, 
Mrs.  Kenneth  Monteagle;  the  wicked  uncle, 
Orel  Goldaracena;  Genie,  George  Pring;  fan 
girls,  Ines  Mejiaand  Carlita  Yates;  jewels, 
Miss  Ruth  and  Miss  Mary  Davis,  Miss  Betty 
Klink,  Miss  Carol  Klink,  Miss  Gladys  Rapp, 
Miss  Barbara  Sesnon,  Miss  Elizabeth  Davis, 
Miss  Dorothea  Williamson,  Miss  Barbara 
Ballou  and  Mrs.  Harold  Snodgrass;  Chinese 
folk,  Misses  Eda  Sherman,  Hettie  Stephen- 
son, Nettie  Long,  Ann  Prael,  Marion  Somers, 
Mary   Louise  Raisch,   Aileen  Harrison  and 

Mrs.  Howard  Abbott. 

*     *     * 

Pretty  Little  Red  Ridinghood!  That  was 
Mrs.  Angel  Elizalde,  and  Albert  Miller  was 
the  wolf. 

Here  were  others  who  deported  themselves 
as  they  should — meriting  fame  for  their 
parts:  Vera  Fredowa  as  Cinderella;  the 
prince,  Theodore  Kosloff;  fairy  godmother, 
Valerie  Huff ;  wicked  sisters,  Catherine  Craig 
and  Virginia  Swall ;  court  ladies,  Misses  Lee  Hill,  Frances 
Guigni,  Betty  Young,  Florence  Bent ;  music  master,  Leila 
Raisch. 

Then,  too,  there,  was  Puss-in-the-Boots,  Miss  Sophia 
Brownell  as  Puss;  Marquis  of  Carabas,  Oliver  Dibble; 
king,  Osgood  Hooker;  princess,  Mary  Redington;  peas- 
ants, Misses  Cynthia  Boyd,  Margaret  Redington,  Stuart 

Hellmann. 

*  *     * 

Wonderful  Mardi  Gras 

Yes,  truly  it  was  a  wonderful  Mardi  Gras ! 

With  all  the  charm  of  loveliness  to  enhance  each  and 
every  detail.    The  beauty  of  it,  all,  will  long  be  cherished ! 

The  Children's  Hospital  Auxiliary- — surely  shall  now 
know  the  touch  of  its  magic  wand ! 

*  *     * 

Anniversary  Breakfast 

The  Laurel  Hall  Club,  of  which  Mrs.  Frank  Panter  is 
the  capable  and  energetic  president,  gave  an  anniversary 
breakfast  in  the  gold  ballroom  of  the  Fairmont  Hotel 
last  week,  which  for  charm,  beauty  and  cordiality,  cer- 
tainly established  a  criterion. 

Mrs.  Panter,  gowned  in  exquisite  taste,  sat  in  the  cen- 
ter of  a  long  table  extending  across  the  northern  end  of 
the  gold  ballroom  of  the  Fairmont.  Her  honor  guests 
were  placed  with  careful  discrimination  at  her  left  and 
right,  the  invitations  included  those  whom  Laurel  Hall 
chose  to  compliment,  including  some  of  the  most  promi- 
nent women  of  the  city. 

Fruit  blossoms,  in  the  first  of  their  gorgeous  beauty, 
were  used  lavishly  in  a  decorative  scheme.  The  entire 
table  spreading  its  length  from  one  end  of  the  ballroom 
to  the  other  was  a  picture  of  blossoming  pinks,  whites, 
yellows  and  their  color  combinations. 

*  *     * 

Oldest  Club 

In  giving  her  brilliant  talk  before  the  members  and 
guests  of  Laurel  Hall  Club.  Mrs.  Panter  charmingly 
told  the  history  of  this  club,  the  first  one  of  its  kind  in 
San  Francisco  to  take  its  place  in  literary  and  social  pur- 
suits as  originally  founded  by  its  members. 

Mrs.  Panter  then  introduced  her  guests,  paying  each 
a  tribute  and  calling  attention  to  the  high  standards 
established  by  founders  of  Laurel  Hall,  which  she  and 
her  constituents  aim  to  emulate  in  standards  of  work 
and  achievements. 

(Continued  on  Page  171 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  5,  19271 


RADIO 

By  C.  J.  Pennington 


C.  J.  PENNINGTON 


Aerial  Incidents 


GETTING  distance  is  only  half  of 
the  problem  of  radio  reception — 
the  other  half  is  getting  it  clearly  and 
truly,  with  all  the  vividness  and  vol- 
ume of  the  original. 


Almost  every  application  of  elec- 
tricity has  its  hazards,  and  radio  is 
no  exception.  An  open  aerial  is  to 
a  certain  extent  an  invitation  for 
lightning  to  follow  the  path  of  least 
resistance  and  to  follow  the  aerial  to 
ground.  While  this  hazard  is  not  a 
great  one,  it  is  considered  important 
enough  by  insurance  companies  for 
them  to  demand  the  proper  protec- 
tion. "Install  a  lightning  arrester 
and  be  safe." 

*  *     * 

In  the  gentle  art  of  entertaining 
one's  friends,  it  suddenly  becomes  im- 
portant that  one  has  always  some- 
thing new  to  offer.  Therefore,  be- 
cause a  host  or  hostess  is  smart 
and  has  excellent  taste  for  simplicity 
and  quality  he  or  she  entertain  with 
a  radio. 

*  *     * 

Keep  an  eye  on  your  batteries — 
they  are  the  power  plant  that  makes 
the  whole  set  go. 


Your  radio  set  may  be  everything 
its  makers  claim  for  it — but  you  are 
not  giving  it  a  fair  chance  to  do  its 
best  for  you  unless  you  help  it  with 
the  addit-on  of  a  good  loud-speaker. 


A  broadcasting  station  that  fur- 
nishes a  regular  program  by  high- 
grade  artists  and  whose  equipment 
furnishes   an   out-put   of  dependable 


quality  and  steadiness,  costs  between 
S30.000  and  $50,000  a  year  to  operate. 

A  loose  contact  or  partly  worn  out 
"B"  batteries  frequently  creates  dis- 
turbances   that    sound    exactly    like 

static. 

*  *     * 

The  effect  of  brick  or  wooden  walls 
is  very  small  in  receiving  radio  sig- 
nals. The  great  difference  in  signal 
strength  between  indoor  and  outdoor 
antennae  is  caused  by  the  fact  that 
the  outdoor  type  is  usually  run  in  one 
direction  while  the  indoor  type  must 
be  installed  in  many  different  direc- 
tions, thus  lessening  the  effect  of  the 

latter. 

*  *     * 

The  usual  voltmeter  employed  to 
measure  the  voltage  of  "B"  batteries 
is  not  satisfactory  for  "B"  eliminator 
readings.  The  reason  is  that  an  ordi- 
nary voltmeter  has  a  low  resistance 
winding,  and  therefore  draws  con- 
siderable current  for  its  operation. 

*  *     * 

Are  you  still  wondering  what  radio 
to  buy?  While  you  argue  with  your- 
self, you  are  missing  precious  hours 
of  fine  programs  which  the  rest  of  the 
world  is  enjoying. 


The    average     broadcast    receiver 

operates  most  efficiently  with  about 

100  feet  of    antenna,    including  the 

lead-in. 

*     *     * 

Be  a  good  radio  neighbor  and  fan 
and  stop  that  reradiation  of  your  set. 
Remember  the  night  you  tried  to  get 
some  program  in  particular  and  the 
interference  from  other  receivers 
came  in  and  you  were  disgusted. 


A  .001  mfd.  fixed  condenser  in 
series  with  the  antenna  lead-in  will 
lower  the  tuning  range  of  the  re- 
ceiver. It  has  the  same  effect  as  re- 
ducing the  length  of  the  antenna. 


Gypsy  and  Marta,  the  charming 
young  artists  who  have  been  enter- 
taining KPO  radio  audiences  with 
their  inimitable  singing  of  the  old 
melodies  and  ballads,  presented  a 
farewell  program  from  KPO  Tuesday 
evening,  March  1st.  They  are  leav- 
ing San  Francisco  for  an  extended 
period. 


Radio  Program 

for  Next  Week 

KFRC— DON   LEE— SAN 
FRANCISCO— 270.1 


Sunday,  March  6 
5  :00  to  6  :0D  p.  m.- 
6:30  to  6:35  P-  m.- 
6:35  to  8  :30  p.  m.- 
Monday.  March  7 
7:00  to  8:00  a.  m.- 
10:00  to  11:00  a.  m 
11:00  to  11:30  a.  m 
11:30  to  12:00  a.  m 
12:00  to  2:00  p.  m. 
4:00  to  5:30  p.  m. 
5:30  Co 5:55  p.  m. 


-"Twilight    Recital." 

-Stage  and    Screen. 

-Mark    Hopkins    Concert    Orchestra. 

Breakfast  concert. 

— Concert. 

. — Household    hints. 

. — Studio    program. 

-Mark   Hopkins  Concert   OrcheBtrJ 
Mark   Hopkins    Dance   Orchestra. 

■Mac   and    his   Gang. 
5:55  to  6:25  p.  m.— Joe  Mendel's  Pep   Band. 
6  :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m.— Yale  Trio. 

7  :00  to  7  :30  p.  m.— KFRC   Hawaiians. 

8  :00  to  9:00  p.  m. — Blue   Monday   Jamboree. 

9  :00  to  10  :00  p.  m. — Goodrich    Silvertown    Orchestra. 
10:00  to  12:00  p.  m.— Mark    Hopkins    Dance    Orchestra. 
Tuesday.  March  8 

7  :00  to  8  :00  a.  m. — Breakfast   concert. 
10:00  to  11 :00  a.  m.— Concert. 
11:00  to  11:10  a.  m.— "Women   Who    Invest." 
11  :10  to  11 :30  a.  m.— "Doings   of   Dorothy." 
11  :30  to  12:00  p.  m.— Studio    program. 
12:00  to  2:00  p.  m.— Mark    Hopkins  Concert  Orchestra 

4  :00  to  5  :30  p.  m. — Mark    Hopkins    Dance  Orchestra. 

5  :30  to  6:25  p.  m. — Mac  and  his  Gang. 

6  :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m.— Yale  Trio. 
7:00  to  7:30  p.  m.— Russell  Colvin  Trio. 
8:00  to  8:30  p.  m.— KFRC   Radio   Movie   Club. 
8:80  to  12:00  p.  m.— Mark    Hopkins    Dance    Orchestra. 
Wednesday.  March  9 

7  :00  to  8  :00  a.  m. — Breakfast  concert. 

10  :00  to  11  :00  a.  m.— Concert. 
11:00  to  11:30  a.  m.— Household   Hints. 

11  ;30  to  12  :00  p.  m. —Studio    program. 
12:00  to  2:00  p.  m.— Mark   Hopkins  Concert  Orchestra. 
4:00  to  6:30  p.  m.— Mark   Hopkins    Dance  Orchestra. 
5:30  to  6:25  p.  m.— Mac  and  his  Gang. 
6  :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m.— Yale  Trio. 
7:00  to7:30  p.  m. — "Puss"   Donahoo  and   his  Orchestra. 

8  :0D  to  9:00  p.  m.— KFRC   Little  Symphony  Orchestra. 
9:00  to  9:30  p.  m.— Musical    educational   talk. 

9  :30  to  10  :00  p.m.— Studio    program. 

10:00  to  12:00  p.  m.— Mark    Hopkins    Dance    Orchestra. 
Thursday.  March    10 

7  :00  to  8  :00  a.  m.— Breakfast  concert. 
10:00  to  11:00  a.  m.— Concert. 

11  :00  to  11  :20  a.  m.— "Doings   of   Dorothy" 
11:20  to  12:00  p.  m. — Studio  program. 

12  :00  to  2:00  p.  m.— Mark    Hopkins  Concert  Orchestra.    I 

4  :00  to  5:30  p.  m.— Mark    Hopkins    Dance   Orchestra. 

5  :30  to  G  :25  p.  m. — Mac  and   his  Gang. 

6  :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m.— Yale   Trio. 

7  :00  to  7  :30  p.  m. — Courtesy    program. 

8  :00  to  9  :00  p.  m.— Studio  program. 
9:00  to  10:00  p.  m. — Organ     recital. 

10:00  to  12:00  p.  m.— Mark    Hopkins    Dance    Orchestra. 

Friday.  March   11 

7  :00  to  8  :00  a.  m.— Breakfast  concert. 

10  :00  to  11  :00  a.  m.— Concert. 

11  :00  to  11  :20  a.  m.— Aunt  Martha's    talk 
11:20  to  11:30  a.  m.— Chat  with   Victor. 
11  :30  to  12:00  noon — Studio    program. 

12:00  to  2:00  p.  m.— Mark    Hopkins  Concert   Orchestra. 

4  :00  to  5  :30  p.  m.— Mark    Hopkins    Dance   Orchestra 

5  :30  to  6:25  p.  m. — Mac   and    his   Gang. 
G  :25  to  6  :30  p.  m. — Stage  and  screen. 

G  :30  to  7  :00  p.  m.— Yale  Trio. 

7  :00  to  7  :30  p.  m. — Studio    program. 

B;00  to  10:00  p.  m.— KFRC    Little   Symphony  Orchestra 

10  :00  to  12  :00  p.  m. — Mark    Hopkins    Dance    Orchestra. 
Saturday,  March   12 

7  :00  to  8  :00  a.  m.— Breakfast  concert. 
10:00  to  11:00  a.  m.— Concert. 

11  :00  to  12  :00  noon— Amateur    Try-outs. 

12  :00  to  2  :00  p.  m, — Mark   Hopkins  Concert    Orchestra. 
■1 :00  to  5:30  p.  m.  — Mark    Hopkins    Dance    Orches 
5:30  to  6:25  p.  m— Mac   and    his   Gang. 

6  :25  to  6:30  p.  m. — Stage  and   screen, 
i' :30  to  7:00  p.  m.— Yale  Trio. 

7  :00  to  7  :30  p.  m. —Studio   program. 

8  00  p.  m.  to  1  :00  a.  m.  -Mark    Hopkins   Dance 
Orchestra. 

KPO— HALE   BROS.   AND  THE  CHRON- 
ICLE, SAN  FRANCISCO— 428.3 

Sunday.  March  6 

9  :45    to    10 :45    a.  m.— Undenominational    and 

tarian  church  service. 


March  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


Radio  Program  for  Next  Week 


10  :45  a.  m. — Weather  forecast. 

2:40    to    4:15    p.m. — Concert    of    the    San    Francisco 

Symphony  Orchestra,    Alfred    Hertz,   director,   to   be 

broadcast   from    the   New    Curran   Theater  by  KPO, 

KF1  and  KGO. 
6:00    to    6:30   p.  m.— States    Restaurant   Orchestra. 
6:30   p.m. — General    information. 

6:35  to  8:35  p.m. — Palace  Hotel  Concert  Orchestra. 
8  :35  to  10  :00  p.  m. — Fairmont  Hotel  Concert  Orchestra. 
10:00  to  12:00  p.  m. — John    Wolohan   and   his 

Californians. 

Monday,  March  7 

6:45.  7:15  and   7:45  a.m. — Health  exercises. 

10:30  a.m. — Weather  forecast. 

10:45  a.m. — Home  Service  Talk. 

12:00  noon — Time   signals.    Scripture    reading. 

1:00  to  2:00  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

3:30  to  5:30  p.  m.—  Palace    Hotel    Concert   Orchestra. 

5  :30  to  6  :15  p.  m.— Children's    hour. 

6  :15  to  6  :30  p.  m. — Stock    market    quotations. 

6  :30  to  7  :00  p.  m. — States    Restaurant    Orchestra. 

7:00  to  7  :30  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

7:30  to  8:00  p.  m.— DX. 

8  :00  to  8  :10  p.  m.— Chamber  of  Commerce  talk. 

1:10  to  8:25  p.  m. — Book    reviews   by   Harold  A.   Small. 

8:25  to  9:00  p.  m. — Bridge  lesson   No.   20.. 

9:00  to  10:00  p.  m. — Studio   program. 

10:00  to  11 :00  p.  m. — Billy    Lonpr's    Cabirians. 

11 :00  to  12  :00  p.  m.-KPO's    Variety    Four. 

Tuesday,  March  8 

6:45.  7:15  and  7:45  a.  m.  —Health  exercises. 

10:30  a.m. — Weather  report. 

10:45  a.m. — Cooking  hints  and  recipes. 

12:00  noon — Time  signals.    Scripture    reading. 

1 :00  to  2  :00  p.  m. — Fairmont  Hotel   Concert  Orchestra. 

3:30  to  5  :30  p.  m. — Palace    Hotel    Concert    Orchestra. 

6  :30  to  6  :15  p.  m. — Children's    hour. 

6:15  to  6  :30  p.  m. — Stock   market  quotations. 

6  :30  to  7  :00  p.  m. — States    Restaurant   Orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont  Hotel  Concert  Orchestra. 
7  :30  to  8  :00  p.  m. — DX. 

8:00  to  9:00  p.  m. — "Uda    Waldrop   hour." 

9:00  to  10:00  p.  m.— Studio  program. 

10:00to  11 :00  p.  m. — Palace    Hotel    Dance   Orchestra. 

11  :00  to  12  :00  p.  m. — John   Wolohan  and   his   Cali- 
fornians. 

Wednesday.  March  9 

6:45,  7:15  and  7:45  a.m. — Health  exercises. 
10:30  a.m. — Weather  report. 
10:45  a.m. — -Home  Bervice  talk. 

12  :00  noon —Time  signals.    Scripture    reading. 

1 :00  to  2  :00  p.  m. — Fairmont  Hotel   Concert  Orchestra. 
3:30  to  5  :30  p.  m.— Palace    Hotel    Concert    Orchestra. 
6  :30  to  6  :15  p.  m.— Children's    hour. 
6  :15  to  6  :30  p.  m. — Stock    market  quotations. 

6  :80  to  7  :00  p.  m. — States    Restaurant   Orchestra. 

7  :00  to  7  :30  p.  m.— Fairmont  Hotel  Concert  Orchestra. 
7:3(1  to  8:00  p.  m.— DX. 

8:00  to  9:00  p.  m,— Program    by   Atwatcr   Kent   artista. 
B  :00  to  10  :00  p.  m. — Chickering    hour. 
10  :00  to  11  :00  p.  m.— States    Restaurant    Orchestra. 
[l  :00  to  12 :00  p.  m.     Billy    Long's  Cabirians. 

Thursday.  March   10 

6:45,   7:15   and    7:45   a.m.      Health   exercises. 

10:30  a.  m.  —  Weather   report 

10:45  n.  m. — Cooking    Hints    and    ReclpOB. 

12:00  noon     Time  signals.  Scripture   reading. 

1  :00  to  2  :00  p,  m.      Fairrm.nl    Hotel    Concert    Orchestra. 

3  >30  to  E  :S0  p.  m.     Palace   Hotel   Concert   Orchestra. 

1:80  to  6  :16  p.  m. — Children's   hour. 

|:15  to  6  :30  p.  m.     Slock  market  quotations. 

1 :80  to  7  ;00  p.  m.     stairs   Restaurant   Orchestra. 

T  :00  to  7 180  p.  m.     Fairmont   Hotel  Concert  Orchestra. 

I  ;30  to  8  :00  p.  m.      DX. 

8:00  to  9:00  p.  m.     Studio  program. 
■J  ;00  to  10  :00  i>.  m.      Studio  Program. 
[0:00  to  11:00  p.  m.-   Palace  Hot.-l   Dance  Orchestra. 
11:00  to  12:00  p.  m.      John    Wolohan    and    his    Cali- 
fornians. 

Friday,  March    11 

6:45.    7:15   and    7:45   a.m.      Health   exerctl 

10:30a.m.  Weather  report. 

■  D    ■     i   m,  Fashion  talk. 

10:45  a.m.  Home  service  talk. 

12:00  noon  Time  signals,  Scripture  reading. 

12:15p.m.  Talk   from   the  Commonwealth  Club 
luncheon. 

p    m.       Fairmont    Hotel    Concert    Orchestra 

|t80to  l:S0p.  m,     Baseball  al   Recreation  Park. 

Hotel  Concert  Orchi 
5  :80  to  6:16  p  m.     Children's   hour. 

i     m.     Stock    market    quotations. 
1:80  to  7:20  p  m.     States   Restaurant   Orchestra. 
7  :20  so  7  :80  p.  m,     "Sports-on-thi 
7  :80  to  S  :00  p.  m.      DX. 

10:00  p.  m.      Walter    KrmuagriU's    Orchestra. 
1  p.  m.     States    Restaurant    Orchestra. 

II  :00  to  IS  :00  p.  m.-    John    Wolohan  and   his  Cali- 
fornians. 

Saturday.  March   12 

15   and    7  :4S   a.m.      Health   exercise*. 

10:30  a.  m.     Weather  report- 

m       Cooking  hint*  and   recipes. 


12  :00  noon— Time  signals,    Scripture   reading. 

1 :00  to  2  :00  p.  m.— Fairmont  Hotel  Concert  Orchestra. 

2:30  to  4  :30  p.  m. — Baseball  at  Recreation    Park. 

4:30  to  5:30  p.  m. — Palace  Hotel   Concert  Orchestra. 

6  :15  to  6  :30  p.  m. — Stock   market  quotations. 

6  :30  to  7  :30  p.  m. — States    Restaurant   Orchestra. 

7:30  to  8:00  p.m. — DX. 

8:00  to  9:00  p.  m. — Simultaneous    broadcast   by    KPO 

and   KFI. 
9  :00  to  10:00  p.  m. — Palace  Hotel  Dance  Orchestra. 
10:00  p.  m.  to  1  a.  m. — Walter    Krausgrill's    Orchestra. 

KJBS— JULIUS    BRUNTON   &    SONS 
CO.,  SAN   FRANCISCO— 220 

Daily  Except  Sunday 

9  :00  to  11 :30  a.  m. — Vocal   and   Instrumental  selections. 

2  :00  to  4  :00  p.  m. — Vocal    and    Instrumental   selections. 

Friday  nights  9:30  p.m.  to  11:00p.m. — "The  Happi- 
ness   Boys"   and    Studio    program. 

11 :00  p.  m.  to  12  :00  p.  m.  —  Studio  program  featuring 
the   "Willard   Power  Units." 


KFWI— RADIO  ENTERTAINMENTS, 
INC.,  SAN  FRANCISCO— 250 

Sunday,  March  6 

1  :00to  2:30  p.  m.— William    Bennett  recital. 

7:50  to  9:00  p.  m. — Services    broadcast   from    Fifth 

Church  of  Christ.  Scientist. 
9  :10  to  9  :20  p.  m. — studio  program. 
9  :20  to  10  :20  p.  m. — Classic  program. 

Monday,  March  7 

f:00  to  7  :00  p.  m. — "Paul's  Hawaiians," 

7:00  p.  m. — Sport  events. 

7  :05  p.  m. — Police  reports, 
7:10  p.m. — Weather  reports. 

8  :00  to  8  :30  p.  m. — Piano  and  banjo  solo. 

8  :30  to  9  :00  p.  m. — Half-hour   of   old-fashioned    songs. 
9:00  toll  :00  p.  m.— Paul   Kelli's  Orchestra. 

Tuesday,  March  8 

6  :00  to  7  :00  p.  m.— Jack    Curtis   and    his   orchestra. 

7  :00  p.  m.  —  Sporting    news. 
7:05  p.  m. — Police  reports. 
7:10  p.m. — Weather   reports. 
S:00  to  8:80  p.  m. — He&.ch  lecture. 

8  :30  to  9  :00  p.  m. — Panatrope  concert. 

9  :00  to  10  :00  p.  m. — Dance   program. 

Wednesday,  March  9 

6  :00  to  7  :00  p.  m.— Dance    program. 

7  :00  p.  m. — Sporting    news. 
7  :05  p.  m.  —Police  reports. 

7  :  10  p.  m.  —  Weather    reports. 

S  :00  to  G  :20  p.  m.     Piano  recital. 
8 :20  to  8 :80  p.  m.-   Studio  program. 

8  :30  to  9  :00  p.  m. — Violin   and    piano. 

9:00  to  10:00  p.  m. — San    FrancfBCO    Police   Department. 
10:00  to  12:00  p.  m.--  Paul   Kelli's    Orchestra. 

Thursday.   March    10 

8  :0Q  to  7  >00  p.  m. — Paul's    Hawaiians. 

7 :00  p.  m,  -  Sporting   news. 

7 :06  p.  m.     Police  reports. 

7:10p.m.     Weather  reports. 

-  :O0  to  8:80  p.  m. — Recital   by   Henry   Haman. 

B:80to9:00p.  m.     instrumental  program, 

9  >00  to  10  :00  p.  m.     Orchestra, 

10  :00  to  12  p.  m. — Paul    Kelli's    Orchestra. 

Friday*   March   11 

G    nn  to  7  :00  P.  m-    Pinner   hour   program. 

7 :00  p.  m.     Sporting   news. 

7  :05  p.  m.     Police  n  | 

7  :ii>  p,  m.     Weather  reports. 

■   m.     Health   i  ■ 

p  m.     Panatrope  concert 
Saturday,  March  12 
B  :00  to  12  :Q0  p.  m.     Paul   Kelli's  Orchestra. 

K**  a— PACIFIC  BROADCASTING  CORP., 
SAN   FRANCISCO— 399.8 

Sunda>.  March  6 

11:00  a.m.     Services  of  Central    Methodist  Episcopal 
Church. 

7:80  p.m.     Services   of   the  Central   Methodist   Episco- 
pal Church. 

Monday.   March  7 

11 :00  to  12 :00  noon     Hour  of  music. 

I  p.  m.      CHft  Hotel  Concert  Trio. 

6  :S0  to  7 :80  p.  m.— Clift    HoteJ   Concert  Trio. 

B  :80  p.m.-  Chinese-American   vocal   numbers, 

•    program. 
to  11:00  p.m.     Clifl    Hotel    Dance    Orchd 

Tuesday.  March  i 

11:00 to  12:00 noon     Hour  of  music 

p.  m.     ("lift    Hotel    Concert  Trio. 
bo  7 :30  p.m.     Clifl    Hotel    Concert   Trio. 

p    ni.      Initiation    program    of    the   Ameri- 
can Legion. 

ram. 
10:00  SO  11 :00  p.m.     Clifl    Hotel    Dance   Orchestra. 

Wednesday.    March   9 

II    of    music. 

mcert    Trio. 
P.m.— Clifl    Hotel    Concert    Trio 
p    ni       Provrram    by   Grace   Mar:e 
Ceanpaenas. 


10:00  to  11 :00  p.  m.— Clift    Hotel    Dance    Orchestra. 

Thursday.  March  10 

11 :00  to  12  :00  noon— Hour   of   music. 

12  :30  to  2  :00  p.  m.— Clift  Hotel    Concert  Trio. 

6:30  to  7:30  p.  m. — Clift    Hotel    Concert   Trio. 

8  :00  to  10  :00  p.  m.— Silent. 

10:00  to  11 :00  p.  m. — Clift   Hotel    Dance   Orchestra. 

Friday,  March  II 

11  :00  to  12  :00  noon— Hour  of  music. 

12:30  to  2:00  p.  m. — Clift  Hotel   Concert  Trio. 

6:30  to  7:30  p.  m.— Clift    Hotel    Concert   Trio. 

8  :00  to  10  :00  p.  m. — Program   from    the   main   studio. 

10:00  to  11:00  p.  m. — Clift    Hotel    Dance   Orchestra. 

Saturday.  March  12 

11  :00  to  12  :00  noon — Hour  of  music. 

12:30  to  2:00  p.  m.— Clift  Hotel   Concert  Trio. 

6:30  to  7:30  p.  m.— Clift    Hotel    Concert  Trio. 

8  :00  to  10  :00  p.  m. — Silent. 

10  :00  to  11 :00  p.  m. — Clift    Hotel    Dance    Orchestra. 

KGTT  — GLAD  TIDINGS  TEMPLE,   SAN 
FRANCISCO— 207 

Sunday,  March  6 

2  :30  to  3  :00  p.  m. —Sunday  school. 

3  :00  to  5  :00  p.  m. — Temple  service. 

8  :00  to  10  :00  p.  m. — Evening    service. 

(Continued  on  Page  12) 


HOTEL      • 


n^ancing 


On  Top  o'  the  World 

with 

E  D  D  I  E     HARKNESS 

and  his  orchestra 

Dinner  Dance  <2>  Supper  Dance 
Nightly— except  Sunday.  Tea  every 
afternoon—  except  Sunday— four 
'til  six.  "  Special  Dollar  Tea 
Dansanc  Monday  and  Saturday 
Afternoons. 

HOTEL  MARK  HOPKINS 

Calitornia    at    Mason 
T>*renp»rf  6300 


>* 


>se,  you  pay  no  more  ^ 


■«, 


BESTFlOWHg 


c3 

224-226  Grant  Ave     Tel  Kearny  4  975 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  5,  1927 


Radio  Program  for  Next  Week 


(Continued  from  Page  11) 

Monday,  March  7 

12  :30  to  1:00  p.  m. — Daily  Scripture  reading. 

Tuesday,  March  8 

12  :30  to  1 :00  p.  m. — Daily  Scripture  reading. 

8  :00  to  10  :00  p.  m. — Studio  program. 

Wednesday,  March  9 

12  :30  to  1 :00  p.  m. — Daily  Scripture  reading. 

2  :30  to  4  :00  p.  m. — Divine   healing   service. 
8  :00  to  10  :00  p.  m.— Studio  program. 
Thursday,  March  10 

12  :30  to  1 :00  p.  m. — Daily  Scripture  reading. 

Friday,  March  11 

12:30  to  1 :00  p.  m. — Daily  Scripture  reading. 

8  :00  to  10  :00  p.  m. — Studio  program. 

3  :00  to  4  :00  p.  m.— Sunshine  hour. 
Saturday,  March   12 

12  :30  to  1  :00  p.  m.— Daily  Scripture  reading. 

KGO— GENERAL   ELECTRIC   CO., 
OAKLAND— 361 

Sunday,  March  6 

11:00  a.m. — First    Presbyterian   Church  service, 
Oakland. 

2:40  p.m. — San    Francisco    Symphony    Orchestra    con- 
cert, direction  of  Alfred  Hertz. 

4  :00  p.  m. — Vesper  service,   Grace  Cathedral. 

6  :30  p.  m.  to  7  :30  p.  m— Bern's    Little  Symphony. 

7  :30  p.  m„— Weather   Bureau  report. 

7  :35  to  S  :00  p.  m. — Program    of    sacred    music    from 

First  Presbyterian  Church,  Oakland. 
9:00  to  10  :00  p.  m.— Bern's    Little   Symphony. 
Monday,  March  7 
11 :30  a.  m.  to  1 :00  p.  m. — Concert. 
12:00  noon — Time  signal. 
12:30  p.m. — Weather  Bureau   report. 
1  :30  p.  m. — New  York  stocks. 
1:37  p.m. — San  Francisco   stocks. 
1 :42  p.  m.— Weather  Bureau   report. 

4  :00  to  5  :00  p.  m. — California    Federation    of    Women's 

Clubs. 
5:30  to  6:00  p.  m. — KGO  Kiddies'  Club. 
6:00  to  6  :55  p.  m. — Bern's    Little  Symphony. 

6  :55  p.  m. — News. 

7  :03  p.  m.— Weather. 

7:06  p.m. — S.  F.   Produce,  Grain.   Cotton,  Metals. 

7:14  p.m.— N.  Y.  stocks    (closing) 

7  :21  p.  m.— S.  F.  stocks    (closing). 

Tuesday,  March  8 

11 :30  a.  m.  to  1 :00  p.  m. — Concert. 

12  :00  noon — Time  signal. 

12:30  p.m. — Weather   Bureau   report. 

1  :30  p.  m.— N.  Y.  stocks 

1 :37  p.  m.— S.  F.  stocks. 

1  :42  p.  m. — Weather  Bureau    report. 

5:00  p.  m. — -"Mental    Measurements"    lectures. 

6  :00  to  6  :55  p.  m. — Bern's    Little  Symphony. 

6  :55  p.  m. — News. 

7  :03  p.  m.— Weather  Bureau  report. 

7  :06  p.  m. — S.   F.   Produce.   Grain,   Cotton,  Metals. 
7:21p.m. — S.   F.  stocks    (closing). 

8:00  to  9:00  p.  m. — Oakland   Studio.   The  Pilgrims. 
9:00  p.  m.— "Chats  About  New  Books." 

9  :20  p.  m. — Surprise   broadcast. 
Wednesday,  March  9 

11 :30  a.  m.  to  1 :00  p.  m.— Concert. 

12:00  noon— Time  signal. 

12:30  p.m. — Weather  Bureau  report. 

1 :30  p.  m.— N.  Y.  stocks. 

1  :37  p.  m.— S.  F.  stocks 

I  :42  p.  m. — Weather  Bureau    report. 

5  :30  p.  m.—"The  Caliph." 

6:00  to  6  :55  p.  m.— Bern's   Little  Symphony. 

6  :55  p.  m. — News. 

7:03  p.m. — Weather  Bureau    report. 

7:06  p.m. — S.  F.  Produce.  Grain.  Cotton,  Metala. 

7:14  p.m. — N.   Y.   stocks    (closing). 

7:21p.m. — S.  F.  stocks    (closing). 

8  :00  p.  m. — San  Francisco  studio.     (Series)    "The  Fear 

Industry  in  California." 
8:10  p.  m.— "Impressions  on   this  year's  crop  of  fish." 
£:20p.  m. — An   interview  with  the  Agricultural 

Economist. 
S:30p.  m.— W.  O.  W.  Male  Trio. 
"8  :40  p.  m. — Address. 
9:00  p.m. — W.  O.  W.  Male  Trio. 
Thursday.  March  10 

II  :30  a.  m.  to  1  :00  p.  m. —Concert. 
12  :00  noon— Time  signal. 

12:30  p.m. — Weather  Bureau  report. 
1  :30  p.  m. — N.   Y.  stocks. 
1  :37  p.  m. — S.    F.    stocks. 
1  :42  p.m.— Weather  Bureau   report. 
5:00  to  6:00  p.  m. — "Friend   to  Boys." 
6  :00  to  6  :55  p.  m.— Bern's   Little   Symphony. 
f-:55  p.  m.— News. 

7:03  p.  m.— Weather    Bureau    report. 
7:06  p.m. — S.  F.   Produce,   Grain.   Cotton,  Metals. 
7:14  p.m. — N.  Y.  stocks    (closing). 
7:21p.m. — S.  F.  stocks    (closing). 
8  :00  p.  m.— (Oakland  studio)    "The  Conjurer."  a 
dramatic  mystery  in  three  acts. 

10  :00  to  12  :00  p.  m. — John    Philpott's    Midshipmen. 
Friday,  March  11 

1 1  :30  a.  m.  to  1 :00  p.  m.— Concert. 
12:00  noon — Time  signal. 

12:30  p.  m.— Weather  Bureau  report. 

1 :30  p.  m. — N.   Y.   stocks. 

1  :37  p.  m.— S.  F.  stocks. 

1  -42  p.  m. — Weather  Bureau   report. 

5  :30  p.  m.— Children   story-teller. 

6-00  to  6:55  p.  m.— Bern's  Little  Symphony. 


6  :55  p.  m. — News. 

7:03  p.m. — Weather    Bureau    report. 

7:06  p.m. — S.   F.   Produce.   Grain.   Cotton,  Metals. 

7:14p.m. — N.   Y.  stocks    (closing). 

7:21p.m. — S.  F.  stocks    (closing). 

8  :00  to  9  :30  p.  m. — Grand    opera,    "Pagliacci." 

9:30  to  10:30  p.  m,— Program    by    Rembrandt    Trio. 

Saturday,  March  12 

11  :10  a.  m. — Home-making  talk. 

11  :30  a.  m.  to  1 :00  p.  m. — Concert. 

12  :00  noon — Time  signal. 

12  :30  p.  m. — Weather  Bureau   report. 
8  :00  p.  m.— Weekly  Sport  Review. 

8  :15  to  9  :15  p.  m, — Program  from    Hotel   Leamington. 

9  :1B  p.  m.  to  1  :00  a.  m. — Will    Gunzendorfer's   Band. 

KTAB— ASSOCIATED    BROADCASTERS, 
OAKLAND— 302.8 

Sunday,  March  6 

9:45  to  10:45  a.  m.— Professor    E.    C.    Linsley's    Bible 

class. 
11:00  a.m. — Services  of  Tenth  Avenue  Baptist  Church. 
7:45  p.m. — Services  of  Tenth  Avenue  Baptist  Church. 
9:30  to  11  :00  p.  m.— After-Service  concert. 
Monday.  March  7 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9  :15  to  9  :45  a.  m. — Shopping    hour. 

5  :00  to  6  :00  p.  m. — Children's  hour. 

6  :30  to  7  :00  p.  m. — Twilight  hour. 

7  :00  to  7  :30  p.  m.—  Shopping  hour. 
8:00  to  10:00  p.  m.— Colonial    music. 
Tuesday,  March  8 

8:45  to  9:15  a.  m.— "The  Hour  of  Prayer.' 
9  :15  to  9  :45  a.  m. — Shopping   hour. 
9:45  to  10:00  a.  m. — "Diet  and  Health." 

5  :00  to  6  :00  p.  m. — Children's  hour. 

6  :30  to  7  :00  p.  m.— Twilight  hour. 

7  :00  to  7  :30  p.  m.— Shopping  hour. 

8:00  to  8:15  p.  m.— "Fifteen    Minutes    with    Stamp 

Collectors." 
3:15  to  10:00  p.  m.— KTAB   Quartet. 
Wednesday,  March  9 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9  :1E  to  9  :45  a.  m. — Shopping   hour. 

5  :00  to  6  :00  p.  m.— Children's  hour. 

6  :30  to  7  :00  p.  m.— Twilight  hour. 

7  :00  to  7  :30  p.  m. — Shopping  hour. 

8:00  to  8:45  p.  m.— The  Golden   Gate   Choral    Club. 

8  :45  to  9  :00  p.  m.— Program. 

9:00  to  10:00  p.  m.— Gwynfi  Jones,  tenor. 

Thursday,  March   10 

8:45  to  9:15  a.  m.-- "The  Hour  of  Prayer." 

9  :15  to  9  :45  a.  m. — Shopping   hour. 

5  :00  to  6  :00  p.  m.—  Children's  hour. 

6  :30  to  7  :00  p.  m. — Twilight  hour. 

7  :00  to  7  :30  p.  m. — Shopping  hour. 
Friday.  March   11 

8:45  to  9:15  a.  m.— "The  Hour  of  Prayer." 

9  :15  to  9  :45  a.  m. — Shopping   hour. 
5:00  to  6:00  p.  m.— Children's  hour. 

6  :00  to  6  :20  p.  m.— Dr.  Thompson. 

7  :00  to  7  :30  p.  m. — Shopping  hour. 

8  :00  to  9  :00  p.  m.— Studio  program. 
9:00  to  10:00  p.  m.— Goat   Island    Goats. 
Saturday.  March   12 

8:45  to  9:15  a.  m.— "The  Hour  of  Prayer." 
9:15  to  9  :45  a.  m. — Shopping   hour. 
7  :00  to  7  :30  p.  m.— Shopping  hour. 

KLX— OAKLAND  TRIBUNE, 
OAKLAND— 509 

Monday,  March  7 

10  :30  a.  m.— Martha  Lee. 

7  :00  to  7  :30  p.  m. — News    broadcast. 

K:00  to  9:00  p.  m. —  Program. 

9:00  to  10:00  p.  m.— Weekly    meeting   of    Lake    Merritt 

Ducks. 
Tuesday.  March  8 
7  :00  to  7  :30  p.  m.  —News    broadcast. 
Wednesday,  March  9 
10  :30  a.  m. --Martha  Lee. 

6  :30  to  7  :00  p.  m. — Athens   Ath.    Club  dinner  concert. 

7  :00  to  7  :30  p.  m. — News  broadcast. 

8  :00  to  9  :00  p.  m. — Educational  program. 

9  :00  to  10  :00  p.  m. — Special   program. 
Thursday.  March   10 

7  :00  to  7  :30  p.  m.— News    broadcast 

Friday,  March    11 

10:30  a.m. — Martha  Lee. 

7  :00  to  7  :30  p.  m. — News    broadcast. 

8:00to  9:30  p.  m. — Special    program. 

9:30  to  10:30  p.  m. —Athens    Athletic    Club    Orchestra. 

Saturday,   March    12 

7  :00  to  7  :30  p.  m. — News    broadcast. 

KFUS— GOSPEL  RADIO,  OAKLAND— 256 

Sunday.  March  fi 

9:00  a.m. — Exposition     of     the     International     Sunday 
school   lesson. 

1  1 :00  to  12  :00  noon — Church  services. 
7:45  to  9:00  p.  m. — Evening    service. 
Monday.  March  7 

10:00  a.m. — The  hour  of  Christian  Ministry. 

Wednesday.  March  9 

10:00  a.m. — The  hour  of  Christian   Ministry. 

8:00  p.  m. — Sacred  songs. 

Friday.  March  II 

10:00  a.m. — The  hour  of  Christian  Ministry. 

2  :00  to  y  :00  p.  m. — Women's    Bible  study   hour. 


8:00  p.m. — Telephone  or  write  in  your  health  ques- 
tions  and  they  will    be   informally   discussed. 

Saturday,  March  12 

1 :30  to  2  :30  p.  m. — Children's    church    broadcast    . 

6  :30  to  7  :30  p.  m. — Gospel    Weather    Bureau    forecast. 
Announcements   of  churches   for  Sunday. 

KFI— EARLE  C.  ANTHONY,  INC., 

LOS  ANGELES— 467 

(Copyright    1925    by    Earle  C.    Anthony,    Inc.) 

Sunday,  March  6 

10:00  a.m. — Morning  services. 

2:45  p.m. — San  Francisco  Symphony  Orchestra,  di- 
rection of  Alfred  Hertz,  presented  by  the  Standard 
Oil  Company  of  California.  Broadcast  by  KFI. 
KPO  and   KGO. 

6:00  p.m. — Weekly  program  of  classical  and  semi- 
classical  music,  by  the  Russian  Academy  of  Musical 
Art  trio. 

6  :58  p.  m.— Father  Ricard's  sunspot  weather  forecast. 

7:00  p.m. — Aeolian  organ  recital,  Alex  Reilly  at  the 
console. 

8:00  p.  m. — Packard    classic   hour. 

9:00  p.m. — Bob  Bottger  and   his  Venetians  dance 
orchestra. 

10  :00  p.m. — Packard    Six    Orchestra. 

Monday.  March  7 

10  :20  to  10  :40  a.  m.— Furnishings  for  the  home.  Agnes 
White. 

10:40  to  11:00  a.  m.— Betty  Crocker  Gold  Medal  Flour 
talks. 

11 :10  to  11:30  a.  m.— Food    talks    by    Agnes    White. 

5  :80  p.  m. — Virgil  Ray's  Winter  Garden  Orchestra. 

6  :15  p.  m. — Radiotorial. 

6:30  p.m. — Garnet  Davis,  whistler;   Irene  Holden, 

violinist. 
7:00  p.m. — Program  by  the  Starke  Sisters. 


Follow  the 

Cjolden  cRoad 

to  Health! 

Tune  in  on  KPO  every  morn- 
ing at  6:45  -  7:15  or  7:45  for 
the  Daily  Golden  Road  to 
Health  Exercises 

These  exercises  are  given  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California;  for  22  years  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  qual- 
ity in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


March  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Radio  Program  for  Next  Week 


8:00  p.  m. — Song  recital  by  Robert  Hurd,  with  Lilyan 

Ariel,  pianist. 
9:00  p.m. — Mrs.    Edward  C.   Crossman,  contralto,  and 

Ruth  Rodecker.  mezzo  soprano. 
10:00  p.  m. — Weekly     program,     presenting     vaudeville 

artists,  by  Meiklejohn   Brot*. 
Tuesday,  March  8 

5:30  to  6  :00  p.  m. — The  Dragon   Hawaiians. 
6:15  p.m. — Music    Appreciation   Chat. 
f-:30  p.  m. — Vest  Pocket  period. 
7  :00  p.  m. — Jack  Martin's   Hawaiian  Trio. 
8:00  p.m. — Weekly    program    by    the    Gattone    String 

Quartet. 
9:00  p.  m. — Thomas    Wallace,    baritone,    and    Leontine 

Redon,  mezzo,  soprano. 
10  :00  p.  m.— Azure    Music  Club.     Glenn    Edmunds    and 

his  Collegians  Dance  Orchestra. 
Wednesday,  March  9 
10:20  to  10:40  a.  m.— Child    Training    talks    by    Agnes 

White. 
10:40  to  11:00  a.  m.— Betty   Crocker    Gold   Medal  Flour 

11 :10  to  11:30  a.  m. — Food    talks    by    Agnes    White. 

5:30  p.m. — Bob  Holman's  Hollywood  Harmony 
Hounds. 

6:15  p.  m. — Radiotorial. 

6:30  p.  m.-— Vest  Pocket  period. 

7:00  p.m. — Ray    Fisher's     Original    Victorians    Dance 
Orchestra. 

7:30  p.  m,— Nick    Harris,    detective    stories. 

7:45  p  m. — Eugenia    Whisenant. 

8:00  p.m. — Alma  Frances  Gordon,   contralto;   Paul 
Roberts,  tenor,  by  the  California  Petroleum  Corp. 

9:00  p.  m. — Gleaner  Quartet. 

10:00  p.  m. — Program    by    Sunset    Instrumental    Quar- 
tet, Dorothy  Ruth  Miller,  pianist. 

Thursday,  March   10 

5:30  p.m. — Sebastian's  Cotton  Club  Orchestra. 

6  :16  p.  m. — Radiotorial. 

6:30  p.m. — Clarice  Russell  and  Leslie  Adams. 

7  :00  p.  m. — Weekly    program    presented    by    the    Uni- 

versity  of  Southern    California. 
8:00  p.m. — KFI  drama    hour. 
9:00  p.  m.— Song  recital   by  William  Pilcher. 
10  :00  p.  m.— Johnston  and  Farrels   Music  Box  hour. 
Friday,  March  11 
10  :20  to  10  :40  a.  m. — Talk    on    home    management    by 

Agnes  White. 
10:40  to  11 :00  a.  m.— Betty    Crocker   Gold    Medal    Flour 

talks. 
11 :10  to  11 :30  a.  m.— Food   talks   by    Agnes   White. 
5:30  p.m. — Eugene  Biscailuz,  Sheriffs  office  program. 
6:15  p.m. — KFI   Radiotorial    period. 
6  :30  p.  m. —Collegiate  Aeolians   Dance  Orchestra. 
7:00  p.m. — Program    by    Paul    Roberts  and    Leslie 

Adama. 
8:00p.m. — Aeolian  organ    recital.     Alex    Reilly   at  the 

console. 
9:00p.m.  —  Alma    Frances   Gordon,    contralto,    and 

Lilyan  Ariel,  concert  pianist. 
10:00  p.  m.— Packard   Ballad    Hour. 
Saturday,  March   12 

6:30  p.  m.— Mosby's   Hot  Five  Dance  Orchestra. 
6:16  p.  m. —  Radiotorial   period. 
6:30  p.  m.— Mack's   Collegians. 

7:80  p.m.-  Felipe   Delgado,   Media   Hora   Ksimnola. 
8:00p.m. — Program   by   the    Lob    Angeles   Soap  Com- 
pany,   broadcast   simultaneously    by    KFI    and    KPO. 
6:00  p.  m.— Program  by  the  California  Federation  of 

Music  Clubs. 

10  :00  p.  m.—  Packard    Radio   Club, 

11  :00  p.  m.— KFI    Midnight    Frolic. 

KNX— L.    A.   EVENING    EXPRESS, 
LOS   ANGELES— 337 

Doily  except  Sunday 

8:00a.m. — Inspirational    talk    and    morning    prayer. 
S:f>ri  a.  m. — Time   signals. 
9:00  a.  m.—  Shopping    news. 

10 :80  a.m.-    Household   econo  «p1    Friday  and 

Saturday), 

L2  :00  i n     t  Irchesl  ra,    George    Redman,   director. 

1:30  p.m.      The   Book     Worm. 

A  :00  p.  m.-    Lost    and    Found    column. 

4  :55  p.  m. — Market  reports. 

5  :;io  p.  id.     Orthophonic  Victrola. 

E  Mid  p.  m.     Biltmore  Hotel   Orchestra. 
B:S0p.m,     Dinner  Hour  concert. 

Sunday.  March   6 

10 :00  a.m.      Firsi    Presbyterian   Church  of   Hollywood. 

to  4  :00  p.  m.      Musical    program. 
i  nil  p   ..  Band, 

i.t.     Wilshire   All-Souls   Church. 

Initnrian    Church. 
in.     First    Presbyterian   Church   of   Hollywood. 
:     in.      Concert    orchestra. 
'.»  lOO  p.  m.     ' 
Monday.  March   7 

|:00p.  m.     First    Presbyterian   Church   of    Hollywood. 
\    program. 
m.     Playlet 

ram. 
ich   Silvertown   Cord    Orchestra. 
10:00  p.m.      KNX    feature  program. 
|i  :00  p.m.     Cos    Arnheim's  Orchestra. 


Tuesday,  March  8 

3:00  p.m. — Combined   program  of  the   Police  and 

Fire   Departments. 
4  :00  p.  m. — Radio    matinee. 
7:00  p.m. — Feature  program. 

8  :00  p.  m. — Feature    program. 
9:00  p.  m. — Courtesy   program. 

10:00  p.  m. — Hotel    Ambassador    Orchestra. 

Wednesday,  March  9 

3  :00  p.  m.— Paul  Hugon. 
3  :30  p.  m. — Musical    program. 
4:00p.m. — "What  Have  You?" 
7  :00  p.  m. — Courtesy  program. 
7  :30  p.  m. — Feature  program. 
8:00  p.  m. — Courtesy  program, 

9  :00  p.  m. — Courtesy  program. 

10  :00  p.  m. — Feature  program. 

11 :00  p.  m. — Hotel   Ambassador  Orchestra. 

Thursday,  March  10 

11 :00  a.  m. — Nature  talk. 

7  :00  p.  m. — Organ    recital. 

8  :00  p.  m. — Courtesy  program. 

9:00  to  10:00  p.  m.— Tucker   and    Charleson. 

10  :00  p.  m. — Feature  program. 

11 :00  p.  m. — Hotel  Ambassador  Orchestra. 

Friday.  March  11 

3  :00  p.  m. — Musical   program. 

4  :00  p.  m. — Boy   Scouts'    musical   program. 

7  :00  p.  m. — Feature  program. 

8  :00  p.  m.— Courtesy  program. 

9  :00  p.  m. — Feature  program. 

10:00  p.m. — American    Legion   Stadium. 
11 :00  p.  m. — Hotel  Ambassador  Orchestra. 

Saturday,  March  12 

3:00  p.m. — Town  Crier  of  the  Day  and  his  Pals. 
7  :00  p.  m. — Stories  of    insect   life. 
7:15  p.  m. — Announcement  of  Sunday  services. 
7  :30  p.  m.  —Feature  program. 

5  :00  p.  m. — Feature  program. 

9  :00  p.  m. — Feature  program. 

10  :00  p.  m.— Hotel   Ambassador   Orchestra. 
11:00  p.m. — KNX    Frolic   from    the   main   studio. 


KFWB— WARNER    BROS., 
HOLLYWOOD— 252 

Sunday,  March  6 

2  :00  to  3  :00  p.  m.— Organ    recital. 

8  :30  to  9  :00  p.  m.— Studio    program. 

9:00  to  11:00  p.  m.— Warner    Bros.    Frolic. 


Monday,  March  7 
[2:30  to  1:30  p.  m.- 
5  :00  to  6  :40  p.  ni. 
r,  :in  to  i;  ;(10  p.  m. 

Beauty." 
6:00  to  7:00  p.  m.— 
7  :00  to  S  :00  p.  m. 
8:00  to  S:10  |>.  m. 
8:10  to  9:00  p.  m.— 
9:00  to  9:50  p.  m.— 
9:50  to  10  :O0  p,  m, 
10:00  to  11:00  p.  m. 
11  :no  to  12:00  p.  m 

orchi-st  ra. 

Tuesday.   March   H 

o  i   80  p.  m.- 
i    16  to  5:00  p.  m. — 
■  ■<  5:40  p.  m.— 
5  :40  to  6  :00  p.  m. 
Beauty." 

DO  p.  m. 
7  :0I)  to  7  :80  p.  m. 
7  :30  to  7  :50  J',  m. 

I  to  8  :00  p.  m. 

B  :00  to  B  :00  p.  m.— 

p.  m.- 

10  p.  in. 

10:00  to  ii  ;O0  p.  m. 

11 :00  to  18  :O0  p.  m 

orchestra. 


Wednesday.    March   9 

I  :80  p.  m.   -Classified   hour. 

■  .  m.     Children's  period. 

t     m.      "'Physiology     and     Psychology     of 
Beauty." 

m.      Dinner    hour   concert. 

09,      Thirty    minutes    of   sunshine. 

m.     Warner   Bros,   Orchestra. 

items. 
m.     Warner   Bros.    Orchestra, 
m.      String    Trio. 

■ 
-Rainbow    Hoar, 
11  :O0  I  Henry  Halstead  and  his 

ore1*.. 

Thursday.   March    10 

I  :S0  p.  m.-  Classified  hour. 
B:4Q  to  6:00  p.  m.      "Physiohm    and    Psychology    of 

Beauty." 

ntinued  on  Page  14  » 


-Classified   hour. 

Children's    period. 

"Physiology    and    Psychology    of 

Dinner  hour  concert. 

1   ■>  rt    orchestra    and    soloists. 

Daily    news    items. 
Warner    Bros.    Dance   Orchestra. 
European    Novelty    Orchestra. 
—Daily  news  items. 
—Rainbow  Hour. 

Henry    Halstead   and    his 


1    hour. 
Diet." 

-Children's  period. 

"Phys iology    and     Psychology    of 

Dinner    hour   concert. 
Studio    program. 
Warner     Bros,     Orchestra. 
Daily  news     Hems. 

Uros.   Orchestra. 
Warner    Bros.    String    Trio. 

news  items. 
—  Rainbow  Hour. 
.—Henry    Halstead    and    his 


Sunset  Way 
East 

•  «  scenic  route  through  the  southland 

East  by  way  of  Apache  Trail,  EI 
Paso.and  Juarez.historic  San  An- 
tonio, to  New  Orleans,  colorful 
metropolis  of  the  south.  See  the 
great  Mardi  Gras. 

Now  travel  east  aboard  world- 
famous  Sunset  Limited.  Equip- 
ped and  manned  to  delight  the 
most  discriminating.  Observation 
and  club  cars,  Pullman  comfort, 
Southern  Pacific  dining  car  service. 
Maid,barber,valet;shower-baths. 

Sunset  Limited  leaves  here  daily 
at  6:15  p.  m.  Tourist  sleeper  to 
Washington,  D.  C.  over  Sunset 
route;  leaves  9:00  p.m. 

Also  the  Argonaut  daily  Los 
Angeles  to  New  Orleans.  Leave 
here  9:00  p.m.  for  connection. 

Southern 
Pacific 

Phone  Davenport  4000  for  all  offices 

Ferry  Building'        65  Geary  St. 

Third  Street  Station 

Oakland 

Phone  Lakeside  1420  for  information 

bureau  and  all  offices 

13th  and  Broadway         16th  St.  Station 

1st  and  Broadway  Station 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  5,  1927 


treat.  Cannon  and  Lee,  two  clever 
young  ladies,  will  be  seen  in  a  cycle 
whirl,  and  there  will  be  several  other 
big  Orpheum  features  to  be  an- 
nounced later.  *  *  * 
Golden  Gate 

Trixie  Friganza,  the  grand  duchess 
of  comedy,  will  appear  at  the  Golden 
Gate  next  week,  both  on  the  stage 
and  screen.  On  the  stage  she  will 
offer  her  new  "Bag  of  Trix"  as  one 
feature  of  a  triple  headline  bill ;  and 
on  the  screen  she  plays  with  Marie 
Prevost  and  Harrison  Ford  in  "Al- 
most A  Lady." 

Three  acts  make  up  the  supporting 
show,  including  Big  Rosie,  an  8000- 
pound  white  elephant  that  with  Ma- 
harana  the  trainer,  offers  an  unusual 
demonstration  of  animal  intelligence; 
Fred  Ketch  and  Edith  Wilma  in  a 
ventriloquial  offering  and  Sargeant 
Franklyn  and  Ruby  Royce  in  a  dem- 
onstration of  shooting  titled  "Trifles 
With  Rifles."  *  *  * 
At  the  Elder  Gallery 

Paul  Elder  announces  an  Author's 
Afternoon  in  honor  of  Armine  Von 
Tempski,  author  of  the  latest  suc- 
cessful novel  "Hula,"  a  romance  of 
Hawaii,  in  the  Paul  Elder  Gallery, 
Saturday  afternoon,  March  12th,  at 
2:30  o'clock.  Born  on  the  Island  of 
Maui,  Miss  Von  Tempski  has  known 
a  life  of  race  horses,  wild  cattle,  luaus 
and  smoking  volcanoes,  and  she  and 
her  sisters  have  personally  conducted 
parties  of  tourists  on  hunting  and 
sight-seeing  excursions.  With  this 
background  of  unconventional  life 
and  a  first-hand  knowledge  of  her  sub- 
ject, she  will  talk  on  "Life  in  the 
Hawaiian  Islands,"  touching  upon 
various  phases  of  the  life  of  the  na- 
tives and  whites,  the  big  cattle 
ranches,  the  sugar  plantations,  etc. 

Josephine  Bartlett,  of  the  editorial 
staff  of  the  S.  F.  Chronicle,  will  con- 
tribute to  the  program  by  giving  a 
review  of  Miss  Von  Tempski's  novel. 
*     *     * 

Pantages 

Gene  Tunney,  the  heavyweight 
boxing  champion  of  the  world,  is  ap- 
pearing at  the  Pantages  this  week. 
Tunney  surprised  all  of  the  boxing 
fans  when  he  won  the  championship 
from  Jack  Dempsey  last  year.  He 
was  considered  another  setup  for  the 
rugged  Dempsey,  but  his  victory  was 
well  earned,  whether  it  was  through 
psychological  reasons  or  not.  Tunney, 
in  addition  to  being  a  great  boxer,  is 
said  to  be  a  student  of  literature  and 
a  great  reader.  It  is  interesting  to 
listen  to  a  man  of  brawn  who  has  a 
perfect  command  of  the  Queen's 
English. 

On  the  screen  Katherine  Perry  and 
Lou  Tellegen  are  featured  in  "Woman 
Power,"  a  story  of  everyday  life. 

There  are  also  other  acts  of  vaude- 
ville. 


(Continued  from  Page  13) 

6  :00  to  7  :00  p.  m. — Dinner    hour    concert. 

7  :00  to  7  :30  p.  m. — Program. 

7  :30  to  7  :50  p.  m. — Warner   Bros.    Orchestra. 

7  :50  to  8:00  p.  m. — Daily    news    items. 

8  :00  to  9  :00  p.  m. — Warner    Bros.    Orchestra. 
9:00  to  9:50  p.m. — String  Trio. 

9  :50  to  10  :00  p.  m. — Daily  news  items. 
10:00  to  11 :00  p.  m. — Rainbow  hour. 

11 :00  to  12  :00  p.  m. — Henry   Halstead  and   his 
orchestra. 

Friday.  March   11 
12:30  to  1  :30  p.  m.- 
5:40  to  0:00  p.  m.— 

Beauty." 
6:00  to  7  :00  p.  m.— 
7  :00  to  7  :30  p.  m.— 
7  :30  to  8  :00  p.  m.— 
■  nn  to  -  :10  p.  m.— 
8:10  to  9:00  p.  m.— 
9:00  to  9:45  p.  m.— 

0  :.".ll  In  10  :00  p.  m. 
10:00  to  11  :00  p.  m 
11  :00  to  12:00  p.  ni 

orchestra. 
Saturday.   March   1 
12:30  to  1  :30  p.  m.- 
5:40  lo  0:00  p.  m.— 

Beauty." 
6  :00  to  7  :00  p.  m. — ] 
7:00  to  8:00  p.  m.— 
8:00  to  9:00  p.  m.— 
9  :00  to  10  :00  p.  m. 
10:00  to  11  :00  p.  m 

1  1  I..  12:00  p.  m 

orchestra. 


4  :39  to  5  :00  p.  m. — Afternoon    news    items. 

6  :00  to  7  :00  p.  m. — Dinner  music. 

8  :30  to  9  :30  p.  m. — Popular    studio   program. 


KOA- 


—Classified  hour. 

"Physiology    and    Psychology    of 

Dinner  hour  concert. 

Warner   Bros.    Orchestra. 

Concert   orchestra    and    soloist. 

Daily    news    items. 

Popular   songs. 

Melody   makers'  period. 

-Daily  news  items. 

—Rainbow    hour. 

— Henry   Halstead  and   his 


Classified    hour, 
'Physiology    and 


Psychology    of 


Dinner  hour  concert. 

Popular  songs. 

Program. 

-String    Quartet. 

—  Rainbow    hour. 

— Henry   Halstead    and    his 


KGW— MORNING   OREGONIAN, 
PORTLAND— 491.5 

Sunday.  March  6 

T  :30  to  9  p.  m. — Evening   services. 

9:00  to  10  p.  m.— Concert  program. 

Monday,  March  7 

fi  :00  to  7  :00  p.  m.— Dinner  concert. 

7  :00  to  7  :30  p.  m. — Children's  program. 

7  :30  to  7  :45  p.  m. — Utility    service. 

8  :00  to  10  :00  p.  m. — -Vaudeville   entertainment. 
10  :00  to  12  :00  p.  m. — Dance    music. 
Tuesday.  March  8 

G  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :30  to  7  :45  p.  m. — Utility  service. 

8  :00  to  10  :00  p.  m. — Educational    program. 
10  :00  to  12  p.  m. — Dance  music. 
Wednesday.  March  9 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :15  p.  m. — Utility  service. 

8  :00  to  9  :00  p.  m. — Concert 

9  :00  to  10  :00  p.  m. — Concert. 
Thursday.  March   10 

G  :00  to  7  :00  p.  m.— Dinner  concert. 

7:00  to  7:15  p.  m.— Old    Hickory  Smoked    Salt    talk. 

7  :30  to  7  :45  p.  m. — Utility  service. 

8  :00  to  10  :00  p.  m.— Vaudeville    entertainment. 
Friday,  March   11 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :30  p.  m. — Utility   service. 

7  :30  to  8  :00  p.  m. — Poultry  talk. 

8  :00  to  9  :00  p.  m.—  Concert. 

9  :00  to  10  :30  p.  m. — Dance   music. 

10:30  to  12:00  p.  m. — Weekly  Frolic  of  the  Keep 

Growing  Wiser  Order  of  Hoot  Owls. 
Saturday,  March   12 

6  :00  to  7  :00  p.  m. — dinner  concert. 

7  :30  to  7  :45  p.  m. — Weather    report. 

9  :00  to  10  :00  p.  m. — Concert. 

10  :00  to  12  :00  p.  m — Dance    music. 

KFOA— RHODES  DEPARTMENT  STORE, 
SEATTLE— 454.3 

Monday.  March  7 

6  :00  to  7  :00  p.  m. —Dinner  music. 

7  :00  to  7  :30  p.  m. — Popular  song   program. 

7  :30  to  8  :00  p.  m.— Cruise  of   the   Sound    Ferry    Line 

Buccaneers. 
8:15  to  8:30  p.  m. — Industrial    News. 
Tuesday,  March  8 

6  :00  to  7  :00  p.  m.  —Dinner  music. 

7  :00  to  7  :30  p.  m. — Children's   program. 
7  :30  to  8  :00  p.  m. — Pitchford    Sisters. 

B  :00  to  8  :30  p.  m.— Bridge  game. 
s  :30  to  9  :00  p.  m.  Male  quartet. 
Wednesday.  March  9 

6  :00  to  7  :00  p.  m.— Dinner  music. 

7  :00  to  8  :00  p.  m.— Entertainers. 

8  :00  to  9  :00  p.  m.— Orchestra. 

9  :00  to  10  :00  p.  m. — Orchestra    and  soloist.-*. 
Thursday.  March   1ft 

6  :00  to  G  :30  p.  m. — Dinner  music. 
6  :30  to  7  :30  p.  m. — Orchestra. 

8  :00  to  B  :SQ  p.  m  —  Doc    Proelss. 
8:30  to  9:30  p.  m.— Trio   De  Luxe. 
Friday.  March    11 

6  :00  to  7  :00  p.  m.— Dinner  music. 

7  :00  to  8  :00  p.  m.— Studio    program. 

9  :00  to  10  :30  p.  m.— Kirkland    Serenaders. 

10  :30  to  12  :00  p.  m—  Weekly     frolic     of     the     "Keep 
Growing  Wiser  Order  of  Hoot  Owls." 

Saturday.  March  12 

2  :00  to  2  :30  p.  m.— Homemakers'    and    Shoppers' 
Bureau. 


-GENERAL    ELECTRIC,   DENVER 

— 322.4  (Mountain  Time) 


Sunday,  March  6 

10:50  a.m. — Church  service. 
6:30  p.  m. — Dinner  concert. 

7  :45  p.  m.— Service  of  Trinity   Methodist   Episcopal 
Church,  Denver. 

Monday.  March  7 

6:00  p.  m. — New  York  stocks. 

6  ;Q8  p.  m.— Chicago  grain. 

6:13  p.  m. — Live  stock  ;  produce, 

6:20  p.m. — News   bulletins. 

6:30  p.  m. — Dinner   concert 

7:30  p  m.— Children's   hour. 

8:00  p.  m. — -Instrumental    program. 

8:15  p.  m. —Studio  program. 

(Continued  on  Page  22) 


NEW  ORLEANS 

To  better  serve  our  many  friends  and 
patrons  over  l4oo,ooo.oo  has  been 
expended  in  reconstruction  to 
maintain  this  famous  hostelryas 

One  of  Americas  leading  Hotels; 

ACCOMMODATING  1000  GUESTS 

Lai$e  rooms  with  unusually  h#li 
ceilings  and  ,$ood  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  for  perfect  comfort. 

Alfred  S.ArviERANDCo.,itd. 

_   NEW     ORLEANS.U. 
Send  for  descriptivr  folder       Ticket  Offices  of 
Illustrated  Mardt  Gras       all  Transportation      i 

fram  for  the  asking         lines  in  1  " 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St..  Room  101 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    AM    Occasions 

Day   and   Night 

City    Sightseeing      -     -     -     -     -     S3. 00  per  hour 

Shopping     - -       2. .10  per  hour 

Short    Trips,    Taxicah    Rates 


PROSPECT 

4000 


585    Post.    St.. 
San  Francisco 


March  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


TRAVEL  TIDBITS 

By  Ernest  F.  Rixon 
EUROPEAN  LAND  CRUISE 
Unique  Tour  By  Special  Train 

So  you're  going  to  Europe!  Always  there  has  been 
the  urge  to  visit  the  Old  World,  to  live  under  the  glamour 
of  its  imperishable  beauty,  to  be  drawn  into  the  history 
that  links  us  to  generations  past  or  even  to  be  distracted 
and  amused  by  the  novelty  and  quaintness  of  its  ways. 

Hitherto  you  have  been  deterred — all  the  expense  and 
annoyance  and  racket  of  continental  traveling  has  risen 
like  a  fog  to  shut  out  beckoning  Europe.  Travelers'  tales 
of  reservations  not  kept,  energy  dissipated  rushing  after 
luggage,  weary  waiting  in  queues  for  seats  in  over- 
crowded trains,  discourage  and  dismay  us.  But  there  is 
a  way  out  of  the  vexations  of  European  travel! 

Last  summer  it  came  like  an  inspiration:  Why  not 
do  Europe  by  special  train  all  the  way?  The  railways 
of  five  European  countries  were  approached,  permission 
granted,  and  on  July  26th,  1926,  the  first  European  land 
cruise  was  launched! 

The  Itinerary  is  very  comprehensive  and  takes  in  many 
places  of  interest.  Among  some  of  the  places  visited  are: 
Cologne,  Wiesbaden,  Munich,  Vienna,  Venice,  Florence, 
Rome,  Nice,  Geneva,  Lucerne  —  also  the  river  steamer 
down  the  wild,  romantic  Rhine,  past  legend-haunted  caves, 
rocky  islands,  and  ruined  castles,  and  by  steamer  down 
the  Blue  Danube  from  Linz  to  Vienna.  At  Trieste,  board- 
ing a  special  sea-steamer,  one  can  traverse  the  Adriatic 
and  so  approach  Venice  at  night.  At  Geneva,  a  lake 
steamer  is  used  to  glide  along  the  length  of  the  Lake  to 
Montreaux,  which  is  encompassed  by  imposing  moun- 
tains. Then  travel  by  motor  over  the  Bavarian  High- 
lands to  Oberammergau,  the  scene  of  the  Passion  Play, 
rejoining  the  land  cruise  special  at  Garmisch,  and  go 
again  by  motor  along  the  Corniche  Road,  which  skirts 
the  Mediterranean,  passing  Monte  Carlo. 

A  delightful  cruise  through  Holland,  Germany,  Austria. 
Jugo-Slavia,  Italy,  Switzerland  and  France  by  special 
train.  Firstly,  actual  physical  comfort  has  been  thought 
of,  and  the  finest  rolling-stock  available  secured  for  the 
train.  There  is  pleasant  diversity  of  travel  by  motor 
coach,  sea,  lake  and  river  steamer,  and  mountain  railway. 

Every  night  will  be  spent  at  a  comfortable  hotel — no 
long  sleepless  night  journeys!  Each  section  will  be  in 
charge  of  its  own  conductor;  small  parties  of  friends  can 
keep  exclusively  within  their  own  circle  if  they  so  wish. 
but,  if  you  are  traveling  alone  and  want  companionship, 
the  Land  Cruise  lends  itself  ideally  to  that  end.  for  with 
the  delightful,  informal  visiting  on  t he  train  ilurin.tr  the 
voyaging,  there  is  every  opportunity  for  finding  really 
congenial  companions. 

Further  particulars  regarding  this  fascinating  and  en- 
joyable Land  Cruise  will  lie  supplied  upon  communication 
with  Ernest  F.  Rixon.  544  Market  Street. 


Chester  N.  Weaver,  president  of  the  motor  car  dealers' 
association,  was  caught  in  the  act  of  practicing  new  golf 
shots  on  the  roof  of  his  building.  "Chet"  is  the  dark 
horse  this  year. 

*  *     * 

"Birdie"  Herman  is  a  busy  individual  getting  entries 
and  buying  prizes  for  the  winners  of  the  different  flights. 
"Birdie"  hopes  to  have  a  trophy  for  everybody  from  the 
double  century  shooter  to  the  "champ." 

*  *     * 

Southpaw  Avers  issues  a  challenge  to  any  of  the  port- 
siders  in  the  tourney.  The  L.  A.  lad  is  willing  to  bet 
marbles  or  kro-flites. 


Golden  Gate  Ferry  Co.  Expands 

The  Golden  Gate  Ferry  Co.  is  continuing  its  progres- 
sive program,  its  latest  extension  being  the  absorption  of 
the  Monticello  Steamship  Co. 

This  deal  means  important  savings  in  operating  cost, 
for  the  Golden  Gate  Ferry,  improved  service  and  unifica- 
tion under  one  management  of  ferries  serving  all  the 
routes  from  San  Francisco  to  Napa  Valley,  Russian  River 
and  Sacramento  Valley  points. 

An  issue  of  securities  through  the  firm  of  E.  H.  Rollins 
&  Sons,  will  defray  the  cost  in  part,  which  has  been  esti- 
mated at  about  S2, 000,000.  With  the  acquisition  of  the 
S.  F.-Valley  Ferry,  the  Golden  Gate  Ferry  service  will 
operate  between  San  Francisco  and  Sausalito,  Berkeley 
and  Vallejo.  The  Berkeley  service  will  be  started  this 
summer. 

Work  on  this  new  property  has  already  begun,  by 
"double-ending"  the  four  boats  of  the  Monticello  fleet  to 
eliminate  delays  in  loading  and  unloading.  The  auto- 
carrying  capacity  of  the  boats  is  being  increased  from 
46  to  60  to  100  to  110  cars,  respectively. 

It  is  expected  that  the  growth  in  traffic  between  San 
Francisco  and  Vallejo  will  soon  be  sufficient  to  justify 
hourly  service. 

Another  feature  of  the  service,  according  to  President 
Stewart,  is  the  auto  park  at  Vallejo  for  convenience  of 
motorists  from  Sacramento  and  the  Napa  Valley.  These 
patrons  drive  to  Vallejo,  leave  their  cars,  and  take  ad- 
vantage of  the  low  passenger  rate  to  San  Francisco  and 
return. 

With  only  one  boat  running  to  Sausalito  when  this 
company  began  operations,  in  1922,  it  will  have,  when 
the  Berkeley  service  is  in  operation,  a  fleet  of  14  boats 
on  the  Bay. 


Escorted   and 
Independent 


Tours  to  Europe 

Write  for  Pi-ogram 
DEAN  &  DAWSON,  Ltd. 

Established   1871 


ERNEST   F.   RIXON,   General  Agent 

544  Market  Street.  San  Francisco.  Cal. 

TELEPHONE  SUTTER    I 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  5,  1927 


Finance 


The  Fish  and  Game  Commission  is  setting  on  foot  a 
propaganda  to  increase  the  cost  of  licenses.  The  proposal 
seems  to  have  originated  with  the  Fish  and  Game  Pro- 
tective Association  of  San  Joaquin  County,  and  to  have 
received  the  approval  of  most  of  the  sportsmen's  clubs 
in  the  State.     Five  dollars  is  the  license  fee  suggested. 

*  *     * 

It  has  been  reported  that  the  General  Electric  Com- 
pany has  just  withdrawn  five  managers  in  South  America 
because  the  feeling  is  at  present  so  bitter  that  it  does  not 
pay  to  keep  them  there.     This  mixture  of  politics  with 

business  seems  to  be  universal  nowadays. 

*  *     * 

"Finance  and  Trade  Red  Book"  says  very  aptly:  "A 
striking  evidence  of  the  effectiveness  of  state  regulation 
of  public  utilities  is  the  purchase  by  thousands  of  small 
investors  of  the  stocks  of  public  utilities,  the  aggregate 
of  these  investments  running  into  millions.  The  evidence 
is  now  overwhelming,  after  years  of  experience,  that 
state   regulation    safeguards    utilities   and   protects   the 

public." 

*  *     » 

Ordinary  life  insurance  still  shows  a  healthy  growth  in 
spite  of  the  competition  with  it,  caused  by  the  develop- 
ment of  the  installment  payment  system.     Its  growth  is 

a  proof  of  the  common  sense  of  our  people. 

*  *     * 

The  Pacific  Underwriter  and  Banker  says:  "The  fact 
is  that  there  is  no  legitimate  reason  why  banks  and  auto- 
mobile dealers  should  not  be  appointed  insurance  agen- 
cies. There  are  many  reasons  on  the  other  hand  why 
they  should  be,  and  as  we  all  know,  many  of  them  are 
so  appointed,  though  there  are  no  first  page  announce- 
ments of  the  fact  in  the  newspapers."  This  is  with  ref- 
erence to  the  rescinding  of  a  rule  of  the  Pacific  Coast 
Automobile  Underwriters  Conference,  forbidding  the  ap- 
pointment of  automobile  dealers  as  insurance  agents. 

*  *     * 

The  Department  of  Public  Works  of  the  State  has 
issued  an  interesting  pamphlet  on  "The  Water  Resources 
of  California."  Though  the  recent  plentiful  supply  may 
for  the  time  being  at  least,  have  allayed  our  fears,  it  is 
well  to  learn  just  what  the  conditions  are  and  how  they 

must  be  met. 

*  *     * 

San  Francisco  Stock  and  Bond  Exchange  calls  attention 
to  the  capital  stock  of  the  Hawaiian  Commercial  and 
Sugar  Company,  Limited.  This  consists  of  400,000  shares 

of  S25  par  value,  listed  on  the  S.  F.  Stock  Exchange. 

*  *     * 

The  Bank  of  California  acts  as  the  transfer  agent  of 
the  Standard  Oil  Company  of  New  York  in  San  Francisco. 
The  local  registrar  is  American  Trust  Company.  The 
capital  structure  of  the  Standard  Oil  Company  of  New 
York  consists  of  17,500,000  shares  of  capital  stock  of 
which  16,760,931  shares  have  been  issued  and  the  funded 
indebtedness  of  the  company  and  its  subsidiaries,  the 
Magnolia  Petroleum  Company  and  the  General  Petroleum 
Corporation,  amounting  to  S61,956,500. 

*  *     * 

The  Corporation  Commissioner  of  California  ha.' 
granted  a  permit  to  the  Cypress  Petroleum  Corporation, 
a  California  company,  to  sell  its  50,000  shares  of  capital 
stock  to  the  directors  and  organizers  of  the  company. 
This  company  will  deal  generally  in  leases  and  interests 
in  oil  property. 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cat. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund    over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  UliANCH Clement  St.  and  7th  Ave. 

1IAIGHT  STREET  BRANCH Il=ip.hi  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Uiloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-OUARTCR  (41,  f, )  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  C2  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:     TORONTO.    CANADA 
Paid   Up  Capital   $20. 000.000  S20. 000.000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued  :  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND:  NEW  YORK:  PORTLAND.  ORE.:  SEATTLE, 
WASH.  :   MEXICO   CITY.  MEXICO. 

San    Francisco    Office:      150    California    Street 
BRUCE    HEATHCOTE  W.    J.    COULTHARD 

Manager  Asst.  Manager 


Compensation.    General    Liability.    Plate    Glass.    Accident    and    Health, 
Fidelity  and    Surety,    Burglary,    Automobile    Insurance 


Branch   Office   Pacific  Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES,     GASHOLDERS.     SMOKESTACKS.     ETC. 

San    Francisco,   Calif.  Los  Angeles,   Calif. 

144  Market  Street  5717  Santa  Fe  Avenue 


THE  HOMER  SYSTEM 

ACCOUNTANTS  —  AUDITORS  —  COLLECTORS 

Supervision  of  C.  P.  A. 

Excellent  Legal  Connections 

Financial    Statements,    Balance    Sheets,   Tax   Reports,   Book- 
keeping Systems;  Bonded  Collectors  of  Bad,  Doubtful,  Slow 
Accounts;  Notes  Vigorously  Prosecuted. 

De Young  Building,  San  Francisco,  Calif. 

Phone  Garfield  2024 


W.  W.  HEALEY 

NOTARY    PUBLIC— INSURANCE    BROKER 

208   Crocker   Building    (Opposite    Palace   Hotel),    San    Francisco 
PHONE   KEARNY  391 

March  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


SOCIETY 

(Continued  from  Page  9) 

The  Fairmont  Hotel  gold  service  was  used  at  the  presi- 
dent's table,  the  honor  guests  being  presidents  of  local 
clubs  and  women  whose  high  mark  of  attainment  in  vari- 
ous fields  of  endeavor  have  brought  them  prestige. 

Mrs.  A.  G.  Stoll  assisted  Mrs.  Panter  in  plans  for  the 
beautiful  breakfast  than  which  none  has  ever  been  more 
attractive  and  memorable.  Tall  tree  ferns  transformed 
the  ballroom  into  a  veritable  garden.  Baskets  of  fruit 
blossoms  adorned  each  table,  where  were  assembled  more 
than  300  members  and  their  invited  guests. 

*  *     * 

Honor  Mothers 

What  could  be  lovelier  than  an  affair  honoring 
mothers  ? 

That  is  what  the  members  of  the  C.  C.  Club  did  last 
week  at  the  Mark  Hopkins  Hotel,  when  they  gave  a  tea 
in  honor  of  the  mothers  of  the  club. 

The  table  was  decorated  with  hand  painted  doll  place 
cards.  Beautiful  corsages  were  placed  in  circles  at  both 
ends  of  the  table.  These  corsages  were  presented  to  the 
guests. 

Misses  Cecelia  Posner  and  Lillian  Theoharris  attended 
to  arrangements  and  decorations. 

Those  who  enjoyed  the  hospitality  of  the  club  were: 
Mesdames,  H.  Posner,  S.  Lent,  0.  De  Bolt,  M.  Clark,  A.  D. 
Descalzo,  L.  Clot,  J.  W.  Kelly,  M.  Larson,  L.  Theoharris ; 
misses,  Cecelia  Posner,  Gertrude  Posner,  Beatrice  Posner, 
Caroline  Headberg,  Betty  Wright,  May  Descalzo,  Ruby 
McNamara,  Estelle  Clot,  Mary  Viera. 

*  #     * 

Bridge-Luncheon 

Mrs.  D.  Porter  Dunlap  entertained  San  Francisco  and 
trans-bay  friends  at  a  pretty  bridge  luncheon  on  Thurs- 
day at  the  Fairmont  Hotel.  The  table  decorations  were 
original  and  carried  out  in  pink  and  lavender  flowers 
filling  a  large  basket  in  the  center  of  the  table,  from 
which  ribbons  extended  to  each  guest  card.  Baskets  of 
bon  bons  and  corsage  bouquets  were  given  as  favors. 
Those  accepting  the  hospitality  of  the  hostess  were: 
Mesdames,  Harley  Hise,  Gifford  Douglas,  William  Cole, 
Francis  Litchfield,  Philip  Bill,  Hugh  Gallagher,  Nelson 
McNash,  Sidney  Burnett,  Herbert  Kendall,  M.  F.  Smith, 
Victorian  Meyer,  William  B.  Duff,  George  Chambers  Jr., 
Andrew  Mathews,  Edward  Drew ;  Misses  Barbara  Eaches, 
Katherine  McLean,  Grace  Thompson.  Helen  Cochrane  and 

Cora  Bill. 

*  *     * 

Honoring  Miss  Schiller 

Miss  May  A.  Schiller  was  the  honor  guest  of  a  group 
of  friends  at  a  luncheon  given  at  the  Fairmont  Hotel  on 
Washington's  Birthday.  The  table  decorations  were  all 
carried  out  in  flowers  and  favors  in  keeping  with  the 
day.  Those  assembled  included:  Mrs.  Michael  Doyle, 
Mrs.  Thomas  Cohen.  Mrs.  Matilda  Hunter;  misses.  Bertha 
Winter,  Marguerite  Scanlon,  Florence  Bauman,  Grace 
Lyddane.  Hazel  Borden.  Martha  Waldmeyer,  Mildred 
Mitchell,  Peg  Higgins,  May  Lyddane.  and  Getta  Raffo. 

*  *     * 

Betrothed 

One  outstanding  event  of  the  week  was  a  tea  given 
by  Miss  Ieda  V.  Ogborn  of  Richmond,  at  the  Fairmont 
Hotel.  Saturday.  February  26,  in  honor  of  Miss  Marion 
Letty  Hogan.  The  Laurel  Court  was  the  setting  for  the 
pretty  affair.  The  tea  table  was  gaily  decorated  with  a 
profusion  of  flowers  in  a  Venetian  basket  from  which 
wide  taffeta  pastel  shaded  ribbons  extended.  The  sur- 
prise of  the  afternoon  came  when  each  guest  received  a 
corsage  bouquet  containing  the  betrothal  card  of  the 
hostess  and  Mr.  Lewis  H.  Russell,  son  of  Mr.  E.  B.  Rus- 
sell of  Berkeley.     Both  Miss  Ogborn.  who  is  the  daugh- 


ter of  Mr.  and  Mrs.  M.  L.  Ogborn  of  Richmond,  and  Mr. 
Russell  are  graduates  of  the  class  of  '26  University  of 
California.  Among  those  present  on  the  happy  occasion, 
besides  the  complimented  guest,  and  bride-to-be  were: 
Misses,  Dorothy  Damianakes,  Bertha  Floyd,  Christal 
Maston,  Margaret  Martin,  Tannette  Jaloff,  Nellie 
Hatchell,  Mildred  Brown,  Helen  Phillips,  Ina  Cook,  Joan 
Scott,  Helen  Maloney,  Helen  Moss,  Marion  Phillips,  Ger- 
trude Smoyer;  mesdames,  C.  W.  Ehlers  Jr.,  Raymond 

Van  Tassel,  Reginald  Clampett,  William  Shattuck. 
*     *     * 

Mrs.  Roderic  O'Connor  was  hostess  at  a  beautifully  ap- 
pointed luncheon  given  at  the  Fairmont  Hotel  last  Satur- 
day. The  oval  table  was  decorated  with  mounds  of  pink 
and  yellow  spring  blooms,  sweet  peas,  almond  blossoms, 
roses  and  jonquils  on  banks  of  fern.  Tiny  baskets  of 
flowers  on  the  place  cards  and  tall  pink  tapers  in  silver 
candlesticks  completed  the  artistic  ensemble.  Those  as- 
sembled included:  Mesdames,  Andrew  Thorne,  W.  E.  Din- 
widdie,  Jr.,  George  Klinkhardt,  Gilbert  Gurney,  C.  W. 
Otwell,  John  Donovan,  W.  E.  Powell,  James  A.  Harwood, 
Charles  S.  Tripler,  Vernon  Hardy,  Charles  Dukes,  Ber- 
nard Ransome,  Hollister  McGuire,  George  A.  Webster, 
Royal  Macdonald,  Ralph  Phelps,  Cullen  Welty. 
At  the  Clift  Hotel  *     *     * 

Alpha  Theta  Tau  sorority  entertained  at  a  large  bridge 
tea  on  Saturday,  February  26th,  in  the  Roof  Lounge  of 
the  Clift  Hotel.  The  affair  was  sponsored  by  the  Alumni 
of  the  San  Francisco  Chapter,  of  which  Mrs.  S.  E.  Win- 
ning is  president,  the  guests  being  the  San  Jose,  Stockton 
and  East  Bay  Chapters  of  the  sorority.  The  proceeds  are 
to  be  used  toward  furnishing  the  new  sorority  house  at 
the  College  of  the  Pacific,  Stockton. 


SAN  FRANCISCO  SECURITY  MARKET 

(Continued  from  Page  3) 

Exchange  acts,  the  severity  of  its  discipline,  is  an  out- 
standing illustration  of  the  success  of  self  regulation. 
In  this  connection,  it  is  interesting  to  observe  that  na- 
tional experience  with  respect  to  failures  is  tremen- 
dously more  favorable  in  the  security  brokerage  field 
than  it  is  in  banking  or  commercial  fields. 

In  an  effort  toward  the  advancement  of  the  young  men 
and  women  who  have  taken  up  the  security  brokerage 
field  as  a  career  the  Exchange  has  within  the  last  year, 
sponsored  an  educational  Institute  which  provides  educa- 
tional courses  in  the  economic  fundamentals  and  in  the 
practical  problems  incident  to  the  brokerage  business,  and 
the  efficiency  and  standards  of  the  persons  engaged  in 
this  field  cannot  help  but  be  materially  influenced  by  this 
forward  step. 

The  position  of  the  modern  security  Exchange  is  fre- 
quently overlooked  in  its  ability  to  prevent  fraud.  By 
its  system  of  listing  securities  it  is  given  absolute  control 
over  those  issues  which  are  traded  in  in  its  listed  market. 
Corporations  desiring  to  have  their  securities  traded  in 
on  the  Exchange  must  submit  to  rigid  investigation  by 
persons  expert  in  the  analysis  of  financial  affairs,  and  in 
the  management  of  corporate  enterprise.  And  only  those 
corporations  who  meet  the  rigid  requirements  of  the  Ex- 
change are  permitted  to  list  their  securities  for  trading. 

The  Exchange  is  the  marketing  place  where  buyer  and 
seller  through  brokers  as  agents  meet  for  the  purpose 
of  acquiring  or  disposing  of  securities,  and  surrounds 
them  with  the  protection  that  only  an  organized  market 
operating  on  a  high  ethical  plane  can  give;  and  it  pro- 
vides for  industrial  and  commercial  enterprise,  the  means 
of  acquiring  the  funds  indispensable  to  their  operation 
and  expansion.  The  Exchange  is  ever  mindful  of  its 
obligation  to  California  enterprise  and  to  California's  in- 
vesting public,  and  the  effectiveness  with  which  it  has 
served  both,  is  told  most  strikingly  in  the  figures  of  its 
growth. 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  5,  1927 


OUTGUESSING  THE  PUBLIC 

By  Grace  Sanderson  Michie 

Author  of  "Pagan  Passions,"  etc. 

One  of  the  most  constant  things  in  this  world  is  the 
demand  for  entertainment,  yet  one  of  the  most  hazardous, 
financially  speaking,  is  supplying  that  demand.  It  starts 
in  childhood  with  the  request,  "tell  us  a  story"  and  con- 
tinues throughout  life.  The  basis  of  this  constant  search 
for  entertainment  is  the  desire  to  live,  for  a  time  at 
least  in  a  land  of  illusion,  away  from  the  stern  realties 
of  life.  The  Punch  and  Judy  shows,  the  Miracle  plays, 
the  Pageants,  the  Legitimate  theatre,  the  Vaudeville 
theatre,  and  finally  the  Motion  Picture  theatre  has  been 
the  progressive  sequence  followed  in  the  attempt  to  sup- 
ply entertainment. 

Motion  Pictures  have,  most  quickly  and  widely,  laid 
hold  on  the  hearts  of  the  people  of  all  nations,  due  to 
their  ability  to  create  illusion  in  the  highest  degree;  to 
transport  us  to  foreign  lands,  to  palace  or  hovel,  where 
laughter  shouts,  or  tears  mist  the  eye,  all  this  in  an  at- 
mosphere of  quiet  and  semi-darkness  which  still  further 
shuts  out  the  everyday  world. 

Moreover,  all  the  above  forms  of  entertainment  have 
been  transferred  to  the  screen,  some  meeting  with  instan- 
taneous success  and  some  with  flat  failure.  To  guard 
against  failure,  the  producers  attempt  to  gauge  the  pub- 
lic taste.  Thus,  when  the  public  evinces  enthusiasm  for 
a  certain  type  of  picture,  producers  rush  to  cash  in  on 
this  wave  of  gold-raining  approval  and  so  we  have  a 
welter  of  sea  pictures,  crook  pictures,  war  pictures.  South 
Sea  Island  pictures,  until  the  public  taste  veers  in  a  new 
direction. 

It  occurred  to  producers,  several  years  ago,  that  stage 
plays  which  had  proven  popular  would  automatically 
make  successful  motion  pictures,  but  this  attempt  to  out- 
guess public  taste  proved  quite  erroneous — witness  the 
financial  failure  of  Molnar's  exquisite  play  "The  Swan." 
Barrie's  fantasy  "A  Kiss  For  Cinderella,"  or  "Three  Wise 
Fools." 

Henry  Wall's  war  play  "Havoc"  came  too  soon.  "The 
Big  Parade"  blazed  the  trail  for  war  pictures  or  plays. 
"Lightnin'  "  has  not  been  a  success  on  the  screen ;  "Turn 
to  the  Right"  which  won  a  fortune  on  the  stage  for  John 
Golden,  made  a  very  mediocre  film. 

Motion  pictures  have  heretofore  not  been  intended  to 
encourage  thought,  but  to  be  a  substitute  for  thought. 
Cecil  de  Mille  is  busy  filming  the  gigantic  coming  pro- 
duction, "The  King  of  Kings,"  a  Biblical  play.  A  Hercu- 
lean task,  but  Mr.  de  Mille  believes  strongly  that  there 
is  a  spark  of  religion  in  every  human  being  and  he  has 
staked  his  all  in  bringing  the  life  of  Christ  to  the  screen. 
He  frankly  says  he  can  see  no  further  ahead  than  the 
message  of  Christ's  ministrations  to  humanity. 

With  the  wonderful  array  of  pictures  which  have  been 
made,  covering  every  conceivable  facet  of  human  emo- 
tions, it  would  seem  that  there  is  nothing  new  to  be 
made.  We  have  had  "The  Big  Parade,  "The  Goose  Wo- 
man," "Beau  Geste,"  "What  Price  Glory,"  "The  Gold 
Rush,"  and  many,  many  more,  but  the  public  have  a 
habit  of  reverting  to  old  loves  and  so  the  quest  of  guess- 
ing what  that  new  "old"  love  will  be,  will  go  on  ad  in- 
finitum, supplemented  by  major  mechanical  improve- 
ments, so  that  in  the  near  future  we  may  see  these 
guesses  dressed  in  natural  colors,  projected  stereoscopic- 
ally  and    accompanied  by  synchronized  spoken  words. 


Bonks   that  are   reviewed    in   the    News    Letter   can    be  obtained 

at  PAUL    ELDER'S 

AND   PAUL  ELDER'S    LIBRARY 
239    Post   Street  San    Francisco.    Calif. 


LOU  W.  SARTOR.   Proprietor 


PHONE   CRAYSTONE   428 


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Pout  and    Franklin    Streets  San    Francisco,    Calif. 


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1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 

St.    (iconic    Garage.    410    Bush    St.  Monarch    Garage.    1361    Hush    St. 

Management    of  WILLIAM   SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

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Metal  Work  Apper- 
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AUTO  FENDER  AND  RADIATOR  WORKS 


We  use  only  the  mildest  and  best  laundering  soaps,  including 
the  same  kinds  from  which  shampoos  are  made. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula    Phone   Son    Mateo    1488 


San   Francisco 


March  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

Road  Building  in  California 

TN  contrast  to  the  Roman  and 
■*■  Napoleonic  road  building  eras  a 
third  great  era  of  road  building  is 
being  enjoyed  by  the  United  States 
today  under  its  Bureau  of  Public 
Roads.  Hundreds  of  millions  of  dol- 
lars each  year  are  pouring  into  road 
construction.  Each  year  plans  for 
extension  of  the  existing  lines  are 
engaging  the  attention  of  the  Govern- 
ment's Engineers.  A  National  road 
system  of  highway  from  north  to 
south  and  east  to  west  has  been  laid 
out  and  approved  by  the  Government 
and  the  motive  back  of  this  tremen- 
dous plan  is  peaceful,  to  open  up  ave- 
nues of  communication  whereby  the 
people  of  the  United  States  may  grow 
to  know  each  other  better  and  become 
(pore  closely  knit  into  a  real  union,  to 
provide  tor  closer  contact  between 
producer  and  consumer. 

Rome  in  the  first,  and  France  in 
tin1  second  road  building  era.  dreamed 
of  conquest.  The  United  States  in 
the  third  road  building  era  of  history, 
dreams  only   of   peace   and   a   nation 

more  closely  knit  into  one  great  ideal. 
*      *      * 

The  first  formal  step  toward  devel- 
oping an  all-shore  line  highway  from 
British  Columbia  to  Mexico  has  now 
been  taken,  according  to  the  National 
Automotive  Club,  which  is  sponsor- 
ing this  movement  and  actively  co- 
operating with  the  county  boards  of 
supervisors  interested. 

At  a  convention  of  supervisors  re- 
cently held  in  Ukiah  a  resolution  was 
adopted  providing  "that  immediate 
steps  lie  taken  to  form  a  joint  county 
highway  district  including  .Marin. 
Sonoma,    Mendocino,    Humboldt.    Del 


Norte  and  San  Francisco  counties, 
the  object  of  which  shall  be  to  supply 
such  supplementary  stretches  of  road 
to  United  States  Highway  101  as  will 
in  time  develop  an  all-shore  line  road 
from  British  Columbia  to  Mexico." 

Another  meeting  held  this  week  by 
the  San  Mateo  County  Board  of  Su- 
pervisors at  Redwood  City  resulted  in 
a  similar  endorsement  of  the  project 
and  final  steps  for  the  formation  of 
the  proposed  highway  district  will  be 
taken  by  the  various  Boards  at  the 
Supervisor's  convention  to  be  held  in 
Sacramento  early  in  March. 

The  result  of  these  meetings  means 
that  within  a  few  years  it  will  be 
possible  to  drive  from  the  Canadian 
border  to  the  Mexican  line  on  a  road 
that  will  be  in  sight  and  sound  of  the 
Pacific  for  almost  2000  miles  and  that 
will  undoubtedly  constitute  the  most 
scenic  of  the  world's  highways  pass- 
ing through  the  great  pine  and  spruce 
forests  of  Washington  and  Oregon, 
threading  its  way  among  the  vast  red- 
woods of  the  north  California  coast 
through  San  Francisco  and  thence  on 
into  the  palm  land  of  California  to 
the  land  of  the  Aztecs. 


Prominent  Railroad  Attorney  Passes 

When  Collis  P.  Huntington,  one  of 
the  "Big  Four"  builders  of  the  pio- 
neer railroad  of  the  '60's,  which 
formed  the  basis  of  the  present  gi- 
gantic Southern  Pacific  System,  was 
seeking,  to  use  his  own  words:  "the 
best  available  combination  of  legal 
knowledge,  sound  judgment  and  per- 
sonal force."  he  chose  William  F. 
Herrin,  railroad  attorney,  who  has 
recently  passed  away. 

Herrin  was  then  in  his  early  thir- 
ties, but  all  through  the  thirty-four 
years  in  which  he  was  chief  counsel 
lor  the  Southern  Pacific  Railroad  he 
surmounted  vast  judicial  problems  in 
a  masterly  manner,  and  in  time  came 
known  as  one  of  the  ablest  at- 
torneys in  the  West.  In  his  passing. 
there  was  revealed  by  those  whom  he 
called  friend,  another  side  to  the  man 
that  was  not  so  generally  known,  but 
which  no  doubt  endeared  him  to  his 
intimates  more  deeply  than  all  his 
powerful  force  as  the  railroad's  legal 
adviser.  It  was  his  love  of  nature  in 
which  he  found  diversion  and  recre- 
ation from  his  intricate  legal  battles. 

Herrin  was  a  member  of  the  Pacific 
Union,  University,  and  San  Francisco 
Golf  and  Country  clubs,  the  McCloud 
River  Club  and  the  Jonathan  Club  of 
Los  Angeles.  He  was  also  president 
of  the  Palace  Hotel  Company  and  a 
director  of  the  Associated  Oil  Com- 
pany. He  is  survived  by  two  daugh- 
ters, the  Misses  Katherine  and  Alice 
Herrin,  and  one  son.  W.  V.  Herrin.  a 
contract  attorney  for  the  Southern 
Pacific. 


Plan  Red  Seal  wiring 
for  your  new  home 

Brings  lifetime  comfort, 
increases  happiness 

The  owner  of  the  above  home  knows 
the  wiring  will  be  convenient,  always. 
For  the  wiring  is  a  Red  Seal  job. 

This  system  of  wiring  gives  the 
home  owner  many  convenient  outlets 
for  the  vacuum  cleaner  and  for  the 
toaster.  There  are  handy  switches  for 
all  the  lights — provisions  for  "plug- 
ging in"  any  purchase  such  as  a  wash- 
ing machine,  floor  lamp  or  radio.  There 
is  an  outlet  in  the  kitchen  for  an  elec- 
tric range.  Every  modern  wiring  de- 
tail is  in  this  home.  That's  the  Red 
Seal  Plan. 

Write  or  phone  to  local  P  G  and  E 
office  for  free  pamphlet  about  Red' 
Seal  wiring. 


-FACIPIC   5EBVICE- 

Pacific  Gas  and  electric  Company 

Owned  ■  Operated  •  Managed 

by  Caltfornians 

104-327 


^Companion  of 
Tie  morning  -  • 
it>  refreshiiur-  • 


GEO.    W.    CASWFI  1 
Sue- 

Telephone   I ' 

l.S0l).0*a   cops    were    «•  rvi>d    at    the 
Panama-Pacific    International    Exposition 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  5,  1927 


GOLF 

By  Fred  Blair 


cs»    cr> 


Honk,  Honk,  Honk !  All  aboard  for  Del  Monte,  where 
the  gasoline  chariot  purveyors  will  cavort  on  the  greens 
March  4-6. 


Riding  on  air  instead  of  in  an  auto  may  enable  Jim 

Gurley  to  have  a  "good  year"  at  Del  Monte. 

*  *     » 

Playing  all  the  golf  courses  in  Europe  has  given  Bill 
Richardson  a  putting  touch  that  is  apt  to  spell  defeat  for 

his  opponents  in  the  Del  Monte  clash. 

*  *     * 

The  capital  city  will  have  an  able  representative  in  Sid 
McDonough,  who  wields  a  political  club  with  great  pre- 
cision when  he  isn't  swinging  a  golf  stick. 

*  *     * 

"Traps  were  made  for  me  because  I'm  little"  is  the 
lament  of  George  Wahlgreen,  who  seems  to  find  every 
sand  trap  on  the  Del  Monte  course. 


Jack   French,  who  is  prime 

favorite  to  win  the  Annual 

Xuto  Men's  Golj  Tourney  at 

Del  Monte  tomorrow. 


Ben  Hur,  the  Havana,  Cuba,  chariot  racer,  thinks  he  is 
eligible  for  the  automobile  men's  tournament  because  he 
claims  to  have  teen  the  first  man  to  drive  a  racing  car. 

*  *     * 

Eaton  McMillan  is  wearing  smoked  glasses  so  that  he 
can  see  through  the  rain  in  case  old  Jupe  Pluve  still  reigns 
when  the  auto  men  step  on  the  gas  at  Del  Monte. 

*  *     * 

That  old  mashie  niblick  of  Jack  Nelson's  is  working  to 
perfection  and  he  figures  on  making  Jack  French,  his 
boss,  dodge  him  at  the  annual  tourney. 

*  *     * 

The  "four  horsemen"  of  auto  row — "Bill"  Taylor,  Jim 
Richardson,  Roy  Alexander  and  Jim  Gurley  are  curry- 
combing  their  horses  in  preparation  for  a  hard  battle  at 
Del  Monte. 

*  *     * 

After  hunting  wild  game  in  South  Africa,  shooting 
"golfs"  is  duck-soup  for  Harry  Harrison  and  he  expects 
to  bring  home  the  silverware  with  his  driver  and  brassie. 

*  *     * 

Joe  Hegeman,  the  blond  champion  from  Los  Angeles, 
is  going  to  join  the  ranks  of  the  Benedicts  next  week,  so 
he  will  not  be  on  deck  to  defend  his  title.  However, 
genial  Jim  Reynolds  will  be  on  hand  to  uphold  the  south- 
ern end  link's  "rep." 

*  *     * 

Phil  Cornyn  will  do  most  of  his  shooting  with  a  knife 
and  fork  at  the  banquet  board. 

*  *     * 

All  Scotland  is  tooting  the  bag-pipes  in  anticipation  of 
Jock  Nelson's  spooning  his  way  into  the  championship. 

*  *     * 

Jim  Houlihan  is  loyal  to  Ireland.  His  green  suit  is 
worthy  of  St.  Patrick's  Day,  but  he  says  he'll  wear  it  in 
the  auto  men's  golf  tourney. 

*  *     * 

"Bill"  Taylor  expects  to  save  money  by  going  to  Del 
Monte.  The  usual  "ten-ten-ten"  match  will  not  be  played 
with  the  gasoline  horsemen. 


E.  W.  Milburn  will  make  his  initial  appearance  in  the 
auto  dealers'  tourney  and  insiders  claim  that  he  is  a 
"dark  horse"  with  70  horse-power  drives. 

*  *     * 

Turning  the  crank  of  his  motion  picture  machine  has 
given  Jack  Hornell  that  little  twist  of  the  wrists  which 
means  250  yard  tee-shots.  Beware  of  Jack  all  ye  autoing 
golfers ! 

Colonel  Culberson  isn't  a  golfer  but  he  is  a  dyed-in-the 
wool  fan  and  has  hung  up  a  trophy  for  the  boys  to  bat- 
tle for. 

*  *     * 

"Put  'er  in  high  and  step  on  it"  is  the  slogan  of  the 
auto  golfing  fraternity.  Del  Monte  or  bust  seems  to  be 
the  talk  of  auto  row  this  week. 

*  *     * 

Beau  Brummel  Phil  Cornyn  has  ordered  half  a  dozen 
different  suits  with  which  to  startle  the  fair  sex  on  the 
Del  Monte  links.    Some  of  them  are  screams,  according 

to  the  gossips. 

*  *     * 

If  Eaton  McMillan  is  up  to  snuff  those  wise  birds  from 
south  of  the  Tehachapi  will  not  be  able  to  sneeze  home 
with  all  the  bric-a-brac  this  year. 

*  *     * 

In  raisinville  they  really  think  that  Jim  McAIister  will 
raise  the  turf  behind  every  shot  to  come  sailing  back  to 
Fresno  with  a  big  smile. 

*  *     * 

All  auto  golfers  who  expect  to  see  Chet  Weaver  make 
anything  but  the  championship  flight  have  another  guess 
coming.    C.  N.  has  been  practicing  religiously  and  is  said 

to  be  a  ringer. 

*  *     * 

Turning  over  a  new  "paige"  Owen  McCusher  sees 
bright  visions  of  victory,  especially  when  he  hooks-up 

with  Kent  Monteagle. 

*  »     * 

There  is  a  rumor  afloat  that  Bill  Hughson  has  made  a 
bet  of  a  tooth-brush  against  a  package  of  safety  razors 
he'll  trim  George  Wahlgreen. 

»     »     * 

H.  O.  Harrison  is  wondering  whether  his  office  boy  or 
mechanic  will  eliminate  him  from  the  tournament  like 
Togo  Osborne  did  when  the  youngster  was  working  for 
him  years  ago. 

(Continued  on  Page  21) 


March  5,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


21 


VENICE  THE  OLD 

AND 

VENICE  THE  MODERN 

By  Virgilio  Luciani 


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St.  Mark's,   on   the  Grand   Canal.  Venice.    Italy 


Her  Unique  Position  Menaced 

In  the  past  centuries  this  glorious  Queen  of  the  Adri- 
atic has  always  been  protected ;  they  have  seen  her  twink- 
ling reflections,  and  exulting  with  pride  in  her,  they  in- 
vited the  world  to  behold  her  beauty. 

Worshipers  came;  they  observed  with  awe  the  skies 
of  Veronese  and  Tintoretto,  and  described  with  enthusi- 
asm the  traditions  and  splendor  of  this  heroic  Republic. 
For  years  Venice  has  been  the  home  of  the  dreamer,  the 
artistic  creator  and  pleasure  seeker,  but  today  the  glory 
of  her  unique  position  may  be  menaced  by  the  constant 
growth  and  progress  of  our  modern  necessities  and  luxu- 
ries. Even  in  Europe,  men  have  become  more  conven- 
tional, more  practical  and  active. 
Need  of  New  Construction 

The  distance  by  water  between  these  points, — the  Lido, 
the  Industrial  Port,  the  business  quarter  of  Marghera, 
Murano,  the  Giudecca  and  the  Marittima,  is  so  vast  that 
to  go  from  Mestre  to  Piazza  San  Marco,  is  a  trip  of  almost 
two  hours.  If  you  have  an  invitation  to  a  dinner  or  a 
dance,  and  are  un-familiar  with  Venice,  you  must  ask  a 
passing  Venetian  and,  following  his  directions,  you  will 
pass  from  one  narrow  street  to  another,  crossing  bridges 
and  alleys  until  you  start  your  nocturnal  trip  on  the  la- 
goon and  arrive  at  last  at  your  place  of  appointment. 

"But  these  transportation  difficulties,  this  leisurely 
way  of  traveling  is  the  greatest  fascination  of  Venice!" 
exclaim  her  infatuated  inhabitants. 

This  is  so,  for  the  idle  pleasure  seeker,  but  for  busi- 
ness people,  it  causes  much  irritation  and  loss  of  valu- 
able time.  Gradually,  but  surely,  Venice  is  awakening 
to  the  fact  that  the  spirit  of  Progress  is  invading  her 
sacred  precincts,  and  that  conveniences  must  be  installed 
to  meet  her  demands. 


MADE  TO  ORDER  ONLY 

^UUcP  XIl.HT  ROBES  mUJ3|5^ 

Larg-e  Assortment  of  Imported  Fabrics 


!5    Kcarnv    Street 


Phone    Kearnv    ST  14 


A  Metropolitan  Project 

The  city  and  state  authorities  are  considering  these 
matters.  It  has  been  stated  that  there  is  a  plan  on  foot 
to  enlarge  the  railway  bridge  which  connects  the  city  of 
Venice  with  the  mainland,  and  to  construct  three  parallel 
highways.  These  roads  would  be  used  for  motor  cars, 
and  motorcycles;  and  for  equestrians  and  pedestrians. 
A  canal  will  also  be  constructed  for  speedy  motor  boat 
service.  Artists  and  beauty  lovers  in  general  have  pro- 
tested in  the  daily  papers  against  this  project,  believing 
that  the  chief  attraction  of  the  old  -  world  city  is  her 
primitive  mode  of  travel;  her  un-likeness  to  other  com- 
munities ;  her  beautiful  Lagoon,  mellowed  by  time  and 
traditions. 

Another  scheme  of  the  city  architects  is  to  build  a 
tunnel  of  twelve  kilometers  in  length,  passing  under  land 
and  water,  and  joining  the  New  Industrial  Port  to  the 
Lido.  From  this  main  tunnel,  minor  lines  and  under- 
ground passages  will  be  projected,  connecting  it  with  the 
Grand  Canal ;  the  cost  of  this  tunnel  and  its  subsidiaries 
being  150  million  lire. 
The  Poetry  of  the  Gondolas 

With  the  institution  of  these  improvements,  will  the 
gondolas  lose  their  romance  and  beauty?  The  gondola 
is  the  cradle  of  Venice  and  the  gondoliers  her  children 

Recently  I  watched  a  cinema  company  "shoot" 

a  procession  of  gondolas  near  the  Rialto  at  sunset.  The 
boats  were  painted  in  vivid  colors,  and  gilded ;  lovers 
were  reclining  under  their  canopies,  dressed  in  scarlet 
and  purple  silk  capes  of  the  seventeenth  century.  Roses 
and  lilies  were  scattered  on  the  surface  of  the  greenish- 
blue  waters,  and  a  soft  barcarolle  of  lutes  and  violas  filled 
the  air  with  melody 

Will  the  scheme  of  Venice  the  Modern  destroy  the 
beauty  of  Venice  the  Ancient?  Time  only  may  answer 
this  question. 

Venice,  February,  1927. 


GOLF 

(Continued  from  page  20) 

Every  Dodge  dealer  in  the  northern  end  of  the  state 
will  lie  at  Del  Monte  this  week  so  Jack  French  feels  sure 

of  somebody  in  his  auto  family  copping  a  cup. 

*  *     * 

They  say  that  "Jim"  Reynolds  has  been  hitting  'em 
far  but  not  wide  and  the  Loo  Loo  delegation  bank  upon 

"Jim"  to  bring  back  the  silverware. 

*  *     * 

Ever  since  Carl  Simpson  won  that  silver  trophy  at 
Lakeside  he  feels  like  having  another  one  to  keep  it  com- 
pany— so  look  out  for  Carl  at  Del  Monte. 

*  *     * 

Several  months  traveling  through  the  wintry  East  and 
wading  through  snow  has  put  Frank  Herman's  "birdie" 

club  on  the  blink.    He  is  now  shooting  "eagles." 

*  *     * 

Charlie  Howard  has  been  getting  in  the  pink  of  con- 
dition riding  his  thoroughbreds  at  Ridgewood  ranch. 
Rounding  up  cattle  is  good  practice  for  golf.  That's  why 
Charlie  is  picked  to  win  a  flight  by  the  valve-in-head 

gang. 

*  *     * 

H.  0.  Harrison,  says  after  hunting  big  game,  "it's  easy 
to  shoot  birdies." 


tj&uuj  ImmmJUm  OrujifM 


190    POST    ST..    S. 

Garfield  211 

CLIFT  HOTEL 

Prospect  1700 


RAMONA  STUDIO.    PALO  ALTO 

Palo  Alto  113 

HOTEL    DEL   MONTE 

Mauon  NaT.  Co.  Steamers 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  5,  1927 


Willie  (shooting  an  arrow  across 
the  fence) — Mrs.  Brown,  is  my  arrow 
in  your  yard? 

Mrs.  Brown — No,  Willie. 

Willie — Yes,  it  is,  ma'am,  in  your 
cat. — Tennessee  Mugwump. 


Hunter  Story  Teller — I  fired.  Im- 
agine the  thrill  I  experienced.  The 
lion  lay  dead. 

Sketical  Listener  —  What  had  it 
died  of? 


Ij^J^HU^lJ-IJ^Hf  samples. 


TNhaeme  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  n  eed.  Ask 
your  printer  or  sta- 
tioner   to   show    you 


BLAKE,   MOFFITT  &  TOWNE 

Established    1855 
41    First    Street,    San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas   649 


San  Francisco 
Laundry 

(A  Soft  Water   Laundry) 


San    Francisco 
West   793 


Burlineame 

478 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now   ready  for  your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 

OPP.    OLYMPIC    CLUB 


(Continued  from  page  14) 

Tuesday,  March  8 

6  :00  p.  m. — New  York  stocks. 
6:08  p.m. — Chicago  grain. 

6  :13  p.  m. — Livestock  :   produce. 
6:20  p.m. — News   bulletins. 
6:30  p.m. — Dinner  concert. 

7  :30  p.  m. — Farm  question  box.        ^ 
9:00  p.m. — Auction   bridge. 
Wednesday.  March  9 

6  :00  p.  m.— New  York  stocks. 

6:08  p.  m. — Chicago  grain. 

6:13p.m. — Livestock;  produce. 

6  :20  p.  m.— News  bulletins. 

6:27  p.  m. —Radio   Council   talk. 

6  :30  p.  m. — dinner  concert. 

7:30  p.m. — Wynken,    BIynken   and   Nod   time. 

8:00  p.m. — Instrumental    program. 

8:15  p.  m.— Program. 

Thursday.  March  10 

6:00  p.  m. — New  York  stocks. 

f<:08p.  m. — Chicago  grain. 

6:13p.m. — Livestock;    produce. 

6:20  p.  m. — News  bulletins. 

Friday.  March  11 

6:00  p.m. — New    York   stocks. 

6:08  p.m. — Chicago   grain. 

6:13p.m. — Livestock;  produce. 

6  :20  p.  m.— News   bulletins. 

6  :30  p.  m. — Dinner  concert. 

7  :00  p.  m.— "Aggie  Kickoffs." 

7  :30  p.  m. — Preview   of    International    Sunday    School 

lesson. 
8:00  p.m. — Instrumental    program. 
8:15  p.  m. — Studio  program. 
Saturday.  March  12 
10:30  p.  m. — Dance  program. 


General  Motors  Announces  New  Car 

A  long  expected  addition  to  the 
General  Motors  line  of  motor  cars 
was  formally  announced  Thursday, 
the  first  display  of  this  new  car,  the 
La  Salle,  taking  place  Saturday. 

The  La  Salle  line  is  made  up  of  six 
models  on  a  125-inch  wheel  base. 
Mechanically  it  is  a  miniature  of  the 
Cadillac,  being  built  entirely  by  Cadil- 
lac workmen  in  the  Cadillac  plant. 


Another  Scotch  Joke 

A  Scotchman  stood  in  line  waiting 
to  purchase  seats  for  "The  Miracle." 
Behind  him  stood  a  Jew. 

"Have  you  two  dollar  seats  for  this 
show?"  inquired  the  Scot,  when  he 
finally  reached  the  window. 

"I  am  sorry,  we  are  all  sold  out  of 
the  two  dollar  ones,"  was  the  answer. 

"Then  give  two  four  dollar  seats," 
said  the  Highlander. 

When  the  Hebrew  heard  this,  he 
immediately  left  the  line. 

"I  vill  keep  my  money  ...  I  have 
seen  de  Miracle,"  said  he. 
*     *     * 

Some  bootleggers  are  meeting  Pro- 
hibition half-way.    They  always  add 

water  to  their  hooch ! 


DELINQUENT    SALE 
MINERAL   DEVELOPMENT  CQ. 
Location  of   business,  San   Francisco.   California. 

NOTICE — There  is  delinquent  upon  the  following 
described  stock  on  account  of  assessment  levied  on 
the  18th  day  of  January,  1927,  the  Beveral  amounts 
set  opposite  the  names  of  the  respective  shareholders 
as    follows : 

Names  No.  Cert.  No.  Shares    Amount 

W.  A.  Selleck 94  7,500  $37.50 

W.  A.  Selleck      169  4,000  20.00 

W.  A.  Selleck  211  1,000  5.00 

And  in  accordance  with  law  and  order  of  the  Board 
of  Directors  made  on  the  18th  day  of  January,  1927,  so 
many  shares  of  each  parcel  of  such  stock  as  may  be 
necessary  will  be  sold  at  public  auction  at  the  office  of 
the  company.  Room  245  Monadnock  Building.  San  Fran- 
cesco, California,  on  Thursday,  the  24th  day  of  March, 
1927,  at  the  hour  of  12:00  o'clock  noon  on  said  day 
to  pay  the  delinquent  assessment  thereon,  together 
with  cost  of  advertising  and  expense  of  sale. 

M.  J.  SEELY,  Secretary,  245  Monadnock  Building. 
681    Market  Street,   San    Francisco,    California. 


phone 

CRAYSTONE  240 


N.    W     CORNER 

POLK  and  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention   Given   to 

Each  Order 

Office  and   Works:    1625  Mission  St. 

Phone  Market    7913 

Branch    Office:    760    Sutter   Street 

I  Hotel    Canterbury   Hide.  ) 

Phone    Prospect    9845 

Work  Called  for  and  Delivered 


USED 

ADDING.  BOOKKEEPING. 
CALCULATING  MACHINES 

(Guaranteed    for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone   Garfield  3852 


561   Market  St. 


Phone   Sutter   3278 

William  Herbsl  &  Company 

(Formerly  with  Shreve  &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and    Watches   a    Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San    Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco.    Alameda 

and  San  Mateo  Counties 


875    rOLSOM   ST. 


818  EMERSON  ST. 


MATEO— Phone    1254-J 


PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c.  SI.    35c.  50c.  75c    SI. 00.  SI. 50    a  la  Carte 
Dancing  7:00  p.  m.  to  1  :00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE    MOOSER  MINNIE   C.    MOOSER 


CAROLINE  JONES                 i 

Luncheon  is  served  from  11:30  to 

m 

'AT* 

2 :30  and  Tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners 

4  and. 

4? 

334  Sutter  St.             Douglas  7118 

CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch    11   a.m.   to  2  p.m.    (a   la  carte).     Private  Dining   Rooms 
for   Banquets    and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin    Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays.    Luncheon    $  .75 

<11  :30    to   2    p.  m.) 
Dinner.  Week  Days  &  Sundays ..1.50 


No    visitor    Should    Leave    the    City 

Without    Dining  in  the  Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93   Third    Avenue.   SAX   MATEO 


Featuring     Soulhcrn     Cooking 

Open    From 
l  b    m.    to    2:00    p.  m. 

5 :30    p.  m.    to    S  :3t1    p.  m. 
Sundays       and       Holidays 
I  >80     to    8  :SQ    p.  DO.    only 
CLOSED    EVERY    MONDAY 
K»lf    Block    from    Highway 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    S:00    A.M.    TO    11:00   P.M. 
I'nsurpassed    Cuisine 
CAR]      1EONHARDT 

Formerly  of    G                         l*ark   Casino 

P^[      fw  V^r  .*? 

14-Mile    House 

5S.1 
In 

Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian    Dyeing    and    Cleaning 

Post    Street                                                                                              S«"    Fr»r 
Virginia    Hotel                                                                                   Phone    Franklin 

CISCO 

2510 

ICE  CREAr% 
CANDY 
PASTRY 


BREAKFAST 
LUNCHEON 
DINNER 


w 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 


ITALIAN 

Dancing  from  6 


CUISINE 
3.    m.    to    1 


EL  DORADO   HOTEL 

SONOMA.  CALIF. 

The  finest  Meals  in  the 
VALLEY  OF  THE  MOON 

CLEAN  ROOMS— CLEAN  LINEN— CLEAN  EVERYTHING 

RATES   EXCEPTIONALLY   REASONABLE 

TELEPHONE  110 


AGUA  CALIENTE  SPRINGS 

Why?    It's  the  Water  and  the  Table 

New   Dance   Hall.      Special   Attractions.      Radio-active,    Hot   Sulphur    Water 
Tub    Baths    and    Swimming    Pool.       Fireproof    Hotel.     Write    for    Booklet. 

T.  H.  CORCORAN,  Agua  Caliente,  Sonoma  Co.,  Calif, 
or  see  Peck-Judah 


J. 

SPAULDING 

Established    1864 

&   CO. 

The  Original  Pioneer  Carpet  and  Rug  Cleaners         ' 

353  TEHAMA  STREET.  SAN  FRANCISCO 

Phone  DouKlas  3084 

MOUNTAIN    SPRINGS    WATER 

"Bottled  at    the   Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    CLARA   STREET— GARFIELD    844 


DR.  B.  FRANKLIN  PEARCE 

Pyorrhea  Specialist 

HOURS:  9-12.   1-6 

980-82    Flood    Building.    Powell    and    Market    Streets.    San    Francisco 

PHONE  GARFIELD  5394 


Chapel- 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

71  to  777  Valencia  St..  Bet.  18th  and  19th  Sts., 
San  Francisco.     Phone  Market  64 


[ San  Fram-isfO  Stor.igi:  fompan-J  0^ 
STORAGE         1 

MO\lN(i.  PACKING,.  SHIPPING 

iJTTER  **m  KTOC  &  tEMDnVOffTH  STS. 


To  Lease— In  Marvelous  Marin 


beautiful 
Surroundings 

cPavedXoads 

Excellent 

Private  andcPublic 

Schools 


Wonderful 
Climate 

Vure  Water 

^Magnificent 
Scenery 


Seven  room  furnished  residence.  All  modern  improvements.  Ten  minutes  walk  from  station. 
Fifty  minutes  from  San  Francisco  by  Train  or  Auto. 

For  Information  address  H.  B.  Davidson,  Room  101,  268  Market  Street,  San  Francisco 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Arc  Specially  Built  for  Service  in  the  Tropica 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo.  Mexico:  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador:  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balhoa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one:  each  has  an 
electric  fan,  and  there  is  a  comfortahie  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail   is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing hed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  VENEZUELA.  March  12:  SS  ECUADOR.  April  2.  From  Los  Angeles 
two  days  later.  Westward  from  New  York:  SS  ECUADOR.  February'  26; 
SS  COLOMBIA.  March  26. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
or  ticket    agent,   or    write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STRLET  10  HANOVER  SQUARE 

LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


A  Six-Pointer" 


"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco.  Calif. 


JKALJIU  rKUUK/YIVld,  tUK  WEAl   WEEK,  1£N   lrtlS  IMUtl 


$5.00  PER  YEAR 


SAN  FRANCISCO 


CE  10  CENTS 


ANGELES 


■Vibrating  Melodies" 


Sally  Rand. 

player  with  Cecil  B.  DeMille 


Own  Tour  Own  business  Premises 


cA 


The  Howard  and  Second  Street  Building 

ten-story  steel  frame  concrete  fireproof  building,  Class 
A  construction.  All  lofts  suitable  for  offices,  show 
rooms,  storage  space  and  sample  rooms. 

Prices  vary  from  $9500  to  $13,000.  Area  2200  square  feet. 
Small  initial  payment  —  balance  like  rent  —  $72.00  per 
month  for  fifteen  years,  at  which  time  loft  of  approxi- 
mately 2200  square  feet  will  be  paid  for. 

Plans  and  specifications  can  be  seen  at  our  office. 

The  Ideal  Realty  Company 

46  KEARNY  STREET 


San  Francisco 

California  Pacific   Title  &   Trust   Co. 
Trusters  of  all  funds 


Phone   Kearny   318 


Established  July  20,  1856 


sam  F§§g««co 


visit 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 
The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr..  from  1884  to  1926. 
Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  268  Market  Street.  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco. 
California,  Postoffice  as  second-class  matter.     London  Office:    Street  &  Co..  30  Cornhill.   E.   C.  London,  England.     Subscription   Rates    (including  postage),   one  year. 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $0.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  MARCH  12,  1927 


No.  11 


Travel 

By  ERNEST  F.  RIXON 


The  New  Way  To  Go  To  Europe 

Suppose  some  one  had  told  you  a  few  years  ago  that 
you  could  take  a  trip  to  Europe — see  England,  Holland, 
Belgium  and  France — travel  for  thirty-seven  days  in  con- 
genial company  and  absolute  comfort — for  the  sum  of 
only  1385.00?  Would  you  have  believed  it?  Probably 
not. 

You  have  always  wanted  to  go  to  Europe ;  but  very 
probably  you,  like  thousands  of  other  cultured  Americans, 
have  dismissed  the  idea  because  you  felt  it  would  cost  you 
a  thousand  dollars  at  the  very  least.  And  so  it  would, 
in  days  gone  by. 

But  today  there  is  a  new  era  in  European  travel,  due 
to  the  creation  by  the  Canadian  Pacific  of  its  popular 
Tourist  Cabin  accommodations;  and  the  organization,  on 
a  mammoth  and  practical  scale,  of  the  Art  Crafts  Guild 
Travel  Bureau — operating  Collegiate  Tours  and  Cruises, 
not  only  to  Europe  but  to  the  Orient  as  well. 

Now  you  can  visit  Europe  for  its  educational  advan- 
tages without  expenses,  or  wasting  precious  time  in  ar- 
ranging details  of  the  trip.  Everything  is  handled  for 
you  by  the  tour  management — steamship  and  railway 
accommodations ;  hotels  and  meals ;  motor  conveyance 
and  baggage  transfers;  schedules  and  guides.  The  cost 
of  everything  you  need  is  included  in  the  tour  price;  so 
that  before  you  start  you  know  exactly  what  you  will 
spend. 

Your  itinerary  is  planned  by  experts;  so  that  you  can 
visit  the  places  you  most  want  to  see  and  should  see. 
The  time  schedules  enable  you  to  see  each  place  properly. 

You  travel  with  congenial  people — for  the  most  part 
students,  artists,  club  members,  teachers,  doctors,  law- 
yers, business  men  and  their  families.  You  "do"  thor- 
oughly the  points  on  a  well-chosen  itinerary,  rather  than 
rush  hectically  from  one  thing  to  another  in  a  mad 
scramble  to  get  only  a  smattering  of  everything  there  is 
to  see. 

Your  social  life  on  shipboard  and  abroad  is  most  pleas- 
ant. It  is  an  experience  you  will  always  cherish — bring- 
ing treasured  memories  of  the  places  in  Europe  around 
which  centers  so  much  of  our  literature,  history  and 
commerce. 

Collegiate  Tours  sail  from  Quebec  or  Montreal,  and  you 
should  plan  your  trip  to  arrive  at  Montreal  a  day  or  so 
before  sailing,  in  order  to  see  and  enjoy  the  unique  charm 
of  both  the  old  and  the  new  city.  Montreal  is  a  bustling, 
modern  city:  but  its  French  quarter  retains  all  the 
romance  and  glamour  of  a  colorful  past.  The  walled 
city  of  Quebec  was  the  cradle  of  New  France  and  of  the 
civilization  that  now  extends  from  the  Atlantic  to  the 
Pacific.  The  grandeur  of  its  site,  the  beauty  of  its 
scenery  and  its  checkered  history,  all  endow  it  with  a 
special  appeal. 


Sailing  Day  brings  "The  thrill  that  comes  once  in  a 
lifetime."  Crowds  on  the  pier  head  —  crowds  on  the 
decks.  "All  ashore  going  ashore"  is  called.  Handker- 
chiefs flutter,  flags  are  waved,  a  confused  babel  of  voices 
arises  from  the  figures  who  line  the  rail  as  last  good-byes 
are  exchanged. 

Fun  and  thrills  make  life  on  shipboard  a  kaleidoscope 
of  good  times.  Dancing  on  deck,  to  the  music  of  an 
American  College  band;  games  and  sports;  groups  sing- 
ing in  the  moonlight.  Just  like  a  big  house  party;  a 
wonderful  vacation  you'll  never  forget. 

Some  of  the  places  visited  are  as  follows: 
On  the  early  morning  of  the  seventh  day,  land  is 
sighted  and  before  you  know  it  you  have  landed  at  Liver- 
pool or  Southampton.  London  is  reached  by  train,  and 
about  a  week  is  spent  in  seeing  all  the  sights  you  have 
heard  about  and  so  longed  to  see.  Such  as  Piccadilly 
Circus,  Tower  of  London,  Houses  of  Parliament,  etc. 
Also  an  interesting  tour  through  Shakespeare's  Country, 
which  will  never  be  forgotten,  for  its  historic  value  and 
quaint  scenery.  Then  after  crossing  the  English  Chan- 
nel, you  land  at  the  Hook  of  Holland,  and  motor  to  The 
Hague.  Two  enjoyable  days  are  spent  in  Holland,  in- 
cluding a  fascinating  trip  to  the  Isle  of  Marken.  Then 
on  to  Belgium,  where  about  four  days  are  spent  in  view- 
ing the  city's  many  beauties  and  visiting  the  Hotel  de 
Ville,  King's  Hall  and  many  other  places  of  interest.  The 
last  day  in  Belgium  is  a  free  day,  which  may  be  spent  on 
the  beach  at  Ostend,  which  will  prove  very  delightful  and 
interesting. 

And  then  the  glorious  climax,  a  week  in  The  City  Beau- 
tiful, as  Paris  is  often  called.  There  is  time  given  to 
sightseeing  which  includes  visits  to  the  Louvre  and  its 
Art  Treasures,  the  Arc  de  Triomphe,  Notre  Dame,  the 
Champs  Elysees  and  many  other  equally  exciting  and 
interesting  places.  Then  there  is  time  given  over  to 
shopping.  What  a  thrill  to  visit  all  the  shops  we  have 
heard  so  much  about  and  to  buy  many  little  articles 
which,  when  we  get  home,  "although  we  really  don't 
mean  to  show  off,"  we  can  say  were  bought  in  Paris. 
One  of  the  most  unforgettable  sights  of  the  whole  Tour 
is  a  visit  through  the  Battlefields  of  1918. 

These  are  just  a  few  of  the  places  visited  and  there  are 
many  more  interesting  sights  to  see.  And  when  you 
return  home  there  will  be  nothing  to  regret  and  every- 
thing to  be  happy  about  in  remembering  your  delightful 
trip  to  Europe. 

Further  information  regarding  these  Tours  will  be  sup- 
plied upon  communication  with  Ernest  F.  Rixon,  544 
Market  Street,  also  questions  answered  regarding  details 
and  accommodations  of  these  Tours. 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  12,  1927 


struck  down  repeatedly  and  have  been  hurt,  so  that  they 
have  died  from  violence.  Time  and  time  again,  the  peace 
of  the  city  has  been  disturbed  by  these  occurrences, 
which  are  not  only  bad  in  themselves,  but  which  also 
bring  disgrace  upon  our  city.  We  trust  that  in  these 
cases  trial  will  be  swift,  evidence  certain  and  punishment 
exemplary. 


The  Governor  On  Crime 

The  Governor,  in  commenting  on  the  revision  of  the 
criminal  law,  says  "The  spread  of  organized  crime 
throughout  the  United  States  has  become  a  very  real 
problem.  This  has  become  the  day  of  the  professional 
criminal  who  has,  in  cold  blood,  organized  the  business 
of  preying  on  society."  We  should  like  to  see  some  real 
proof  of  the  statement,  that  crime,  organized  crime,  is, 
as  a  matter  of  fact,  so  much  on  the  increase.  We  have 
heard  the  same  thing  said  before,  but  without  the  neces- 
sary proof  to  establish  the  fact.  If  such  is  really  the 
case  in  a  time  of  prosperity  such  as  we  have,  and  with 
the  educational  facilities  which  we  possess,  it  is  really 
time  to  grapple  with  the  matter.  Reform  the  criminal 
code  by  all  means,  make  punishment  certain  to  the  male- 
factor. That  should  and  must  be  done.  But  that  does 
not  answer  the  terrible  question — why  should  crime  in- 
crease in  the  richest  and  happiest  country  in  the  world? 

*  *     * 

The  New  Cruisers 

At  last,  the  President  has  approved  the  building  of  the 
three  new  cruisers  to  which  he  was  formerly  opposed  and 
the  matter  of  elevating  the  guns  on  the  battleships  Okla- 
homa and  Nevada,  so  as  to  increase  their  firing  range, 
has  been  approved  by  Congress.  It  awaits  the  result  of 
inquries  of  Great  Britain,  whether  the  proposed  changes 
will  violate  the  spirit  of  the  Washington  arms  treaty. 
Notwithstanding  these  changes,  the  President  is  still 
pushing  the  matter  of  naval  limitation  of  armament. 
Indeed,  the  whole  matter  is  in  terrible  confusion.  There 
is  no  doubt  that  Congress  is  right.  We  need  the  new 
cruisers.  Our  armed  forces  must  be  kept  in  the  best 
condition,  for  the  air  is  very  murky  just  now,  and  the 
chances  of  war  and  trouble  quite  numerous. 

*  *     * 

The  New  Revolt 

We  have  been  accustomed  to  attacks  upon  all  sections 
of  dominant  American  life.  One  novelist,  at  least,  has 
made  considerable  fame  and  fortune  by  his  criticisms  of 
the  average  American,  so  that  "Main  Street"  has  become 
proverbial,  and  has  a  significance  all  its  own.  Mencken 
attacks  the  mass  of  our  people,  their  aspirations  and  their 
manners,  over  and  over  again,  and  every  month  pours 
out  his  vitriolic  scorn  upon  the  common  people.  Until 
just  now,  the  universities  have  been  exempt,  but  now  the 
storm  is  breaking  over  them.  The  President  of  Columbia 
has  had  his  say  and  now  Dean  Gauss  of  Princeton  follows 
up  with  a  scorching  criticism  upon  the  idleness  and  snob- 
bery of  students.  The  colleges  surely  need  an  overhaul- 
ing, for  there  is  no  question  that  the  university  graduate 
usually  presents  himself  to  his  employer  burdened  with 
many  things  which  he  has  painfully  to  discard  before  he 
is  of  any  use. 

*  *     * 

More  Brutal  Violence 

Before  we  can  get  the  disgrace  of  the  violence  in  the 
late  "carpenters'  strike,"  so-called,  out  of  our  system, 
we  are  again  insulted  by  the  brutality  of  the  thugs  and 
scoundrels  who,  it  is  said,  were  employed  by  officers  of 
the  molders'  union,  for  the  purpose  of  preventing  men 
from  earning  a  living  except  as  the  union  might  permit. 
We  do  not  attempt  to  prejudge  the  case.  That  is  a  mat- 
ter for  the  courts.    It  is  well  known  that  men  have  been 


Pushing  The  Dry  Fight 

The  Anti-Saloon  League  is  pushing  the  matter  of  the1 
removal  of  the  appointments  of  prohibition  agents  from< 
the  category  of  political  patronage.  The  idea  is  to  place 
prohibition  agents  under  civil  service  rules.  It  is  re- 
markable testimony  to  the  political  influence  of  the  or- 
ganization that  the  cloture  should  have  passed  the  Senate. 
The  compulsion  must  have  been  terrific,  for  the  posses- 
sion of  political  patronage  was  the  real  reason  for  the< 
passing  of  the  Volstead  Act  in  the  first  place.  These  ap- 
pointments have  been  one  of  the  most  disgraceful  epi- 
sodes in  recent  American  history,  for  there  is  a  general 
agreement  that  the  prohibition  officers  have  been  lawless 
and  brutal  people,  who  have  exercised  their  power  in 
defiance  of  all  constitutional  rights.  It  is  a  question  if 
prohibition  can  really  be  at  all  enforced  except  by  such 
methods. 

*  *     * 

Death  of  William  F.  Herrin 

William  F.  Herrin,  who  died  last  week,  was  one  of  the 
most  distinguished  men  in  the  history  of  the  development 
of  the  State.  Owing  to  his  great  ability  and  executive 
power,  the  progress  of  the  State  was  much  aided  and 
California,  today,  is  largely  the  product  of  his  labor  and 
the  enterprise  of  the  railroad  company,  whose  counsel  he 
was.  It  is  true  that  a  change  in  the  system  produced 
corresponding  changes  in  method.  But  the  fact  remains, 
that,  but  for  the  energetic  power  of  the  railroad,  this' 
part  of  the  country  would  have  remained  for  a  long  time 
obscure  and  poor.  It  was  the  popular  thing  to  abuse 
William  F.  Herrin  for  many  years.  More  than  one  dem- 
agogue made  fame  and  fortune  by  mere  scurrility  con- 
cerning him.  The  outpouring  of  laudation  at  his  death 
and  the  number  of  distinguished  people  at  his  funeral 
show  that,  at  last,  the  community  had  come  to  recognize 
the  real  worth  of  the  man.  He  was  a  strong  man  with 
much  inherent  refinement  and  great  knowledge. 

*  *     * 

Faulty  Judges 

One  sometimes  is  driven  to  ask,  why  the  continual 
delay  in  criminal  cases?  The  jury  system  has  been  given 
as  a  reason  and  other  more  or  less  minor  practices  of 
procedure.  But  has  it  ever  occurred  to  anyone  to  inquire 
if,  as  a  matter  of  fact,  all  the  judges  are  fit  for  the  job? 
A  recent  decision  of  the  court  of  appeals  ordered  a  new 
trial  in  the  case  of  two  burglars  concerning  whom  it  was 
agreed  that  the  testimony  showed  their  guilt  conclusively. 
The  trouble  was  in  the  first  trial,  where  the  judge  in- 
sisted upon  trying  them  jointly,  in  spite  of  the  fact  that 
they  were  charged  separately.  Such  elementary  mistakes 
cost  the  state  money  and  delay  justice.  Indeed,  there 
are  far  too  many  of  them. 

*  *     * 

The  Mexican  Question 

This  paper  pointed  out  at  the  beginning  of  the  Mexican 
matter  that  as  a  matter  of  fact  the  mining  and  oil  com- 
panies have  been  complying  with  the  Mexican  law,  for 
the  simple  reason  that  it  paid  to  do  so,  and  that  the  law 
did  not  interfere  with  the  operation  of  the  leases,  as 
long  as  there  was  a  decent  title.  The  recent  controversy 
with  the  Mexican  government  proves  the  truth  of  our 
contention  in  the  matter.  Calles  reports  that  380  com- 
panies have  complied  with  the  law.  On  January  24th 
there  were  only  24  companies  which  had  refused  to  so 


March  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


comply.  Mining  and  oil  corporations  are  practical  and 
sensible  folk  as  a  rule,  who  want  to  get  their  money  out 
of  their  investment.  As  we  pointed  out,  on  the  best 
engineering  authority,  a  fifty  year  lease  will  more  than 
exhaust  the  potentiality  of  such  Mexican  oil  wells  as 

have  yet  been  found. 

*  *     * 

A  Large  Motor  Tax 

Taxes  aggregating  $219,431.27  against  4494  motor 
vehicle  carriers  in  California,  on  the  basis  of  their  gross 
receipts  during  the  final  quarter  of  1926,  was  announced 
by  the  State  Board  of  Equalization. 

This  was  a  levy  made  under  the  terms  of  the  Act  of 
1925  imposing  a  4  per  cent  tax  on  motor  vehicles  for 
hire,  operating  outside  of  incorporated  cities;  that  is  to 
say,  not  affecting  taxi  cabs.  This  tax  will  be  available 
for  highway  improvement,  one-half  for  the  State  and  one- 
half  for  the  several  counties,  according  to  their  motor 
vehicle  registration. 

It  would  have  been  a  bold  man  who  would  have  ven- 
tured to  prophesy  that  the  motor  vehicle  carrying  trade 
would  have  reached  any  such  proportions.  With  im- 
provement in  vehicles  and  the  development  of  rural  settle- 
ment, it  will  develop  to  a  much  greater  extent  in  the 
near  future.  *     *     * 

Man  and  Machine 

There  was  recently  a  debate  in  New  York  between 
Clarence  Darrow  and  the  famous  author  of  the  "The 
Story  of  Philosophy,"  Will  C.  Durant.  The  debate  was 
on  the  question  "Is  Man  a  Machine?"  We  are  all  inter- 
ested in  these  questions.  Frequently,  this  same  ques- 
tion occurs,  when  we  think  the  matter  over  to  ourselves. 
Sometimes,  we  decide  one  way  and,  sometimes,  another. 
Dr.  John  B.  Watson,  the  famous  psychologist,  asks  this 
question:  "Can  we  think  logically  of  a  machine  that  can 
observe  the  fact  that  it  has  moved  one  of  its  members 
up  or  down,  or  to  the  right  or  the  left,  a  machine  which 
can  speak  ,a  machine  which  can  react  the  same  to  differ- 
ent stimuli  at  times?"     A  very  extraordinary  machine! 

*  *     * 

Britain  and  Soviet 

There  is  something  quite  funny  about  the  correspond- 
ence between  Britain  and  the  Moscow  government.  It 
shows  how  incompatible  the  Russian  situation  is  with 
the  usages  and  customs  of  modern  nations.  The  British 
made  a  trade  pact  with  Russia  and  recognized  the  gov- 
ernment. One  of  the  agreements  was  that  there  should 
be  no  propaganda.  The  British  say  that  this  agreement 
is  constantly  violated.  They  also  say  that  Russia  is  en- 
gaged in  a  campaign  of  calumny.  There  is  no  doubt 
that  these  accusations  are  true.  But  Russia  practically 
puts  its  finger  to  the  nose.  For  it  is  aware  that  Britain 
hesitates  to  take  any  measures  to  vindicate  her  position, 
well  knowing,  that  any  action  on  her  part  might  easily 
provoke  another  great  war.  Sometimes  impudence  must 
be  endured  to  avoid  worse  things. 

*  *     * 

Judicial  Salaries 

There  is  a  great  deal  to  be  said  for  the  increase  of  the 
salaries  of  judges.  Considering  the  importance  of  their 
work  and  the  amount  of  knowledge  and  work  required, 
the  proposal  to  raise  the  salaries  is  quite  reasonable. 
$15,000  a  year  is  none  too  much  for  a  Justice  of  the 
Supreme  Court  and  §12.000  a  year  is  only  reasonable  pay 
for  a  good  superior  judge  in  San  Francisco.  On  the  other 
hand,  we  should  be  able  to  get  good  men  at  those  rates, 
but  we  have  DO  assurance  of  getting  them.  We  have 
recently  narrowly  escaped  having  superior  judges  elected, 
who  certainly  would  not  be  worth  that  money,  and  who. 
in  fact,  would  be  dear  at  any  price.  If  we  could  get  good 
judges,  we  should  be  very  willing  to  pay.  But  who  is 
going  to  assure  us  that  we  shall  get  them? 


From  Brighter  Pens  than  Ours 


Last  Prerogative 

"The  New  York  World's  Rome  bureau  reports  that 
when  the  King  of  Italy  was  signing  some  State  paper,  he 
dropped  his  handkerchief.  Mussolini  picked  it  up  and 
said,  'I  trust  Your  Majesty  will  allow  me  to  keep  this  as 
a  souvenir.' 

"  'I  fear  not,'  answered  the  king.  'It  is  the  one  thing 
left  which  you  let  me  put  my  nose  into.' "  —  Boston 
Transcript.  *     *     * 

"Gus,  dear,"  said  the  bootlegger's  bride,  "I  wish  you 
wouldn't  spill  any  more  of  your  goods  around  the  barn." 

"What's  the  matter,  babe?"  inquired  her  fond  hus- 
band.   "Was  they  any  cops  snoopin'  around?" 

"No,  but  the  cat  was.    And  it  nearly  killed  two  of  the 

neighbors'  police  dogs." — American  Legion. 

*  *     * 

The  father  of  four  boys,  discovering  the  eldest,  aged 
eleven,  smoking  a  surreptitious  cigarette,  called  them 
together  for  a  lecture  on  the  evils  of  nicotine. 

"Now,  Willie,"  he  said  in  conclusion  to  his  youngest, 
"are  you  going  to  use  tobacco  when  you  get  to  be  a  man?" 

"I  don't  know,"  replied  the  six-year-old  soberly.    "I'm 

trying  hard  to  quit." — American  Legion. 

*  *     * 

"I  see  the  Bulls  got  'Slim.'  " 

"Yeh — jes'  as  he  was  goin'  into  the  theater  to  see 

'Abie's  Irish  Rose.'  " 

"Oh,  well — he  only  got  five  years — he  can  see  it  when 

he  comes  out." — Judge. 

»     *     ♦ 

We  read  of  a  married  man  who  always  has  the  last 

word.    It  is  usually  "Yes." — Everybody's  Weekly. 

»     *     * 

Little  Johnnie 

It  had  been  Johnnie's  good  luck  to  become  the  proud 
owner  of  a  litter  of  little  kittens.  Having  too  many,  he 
had  the  idea  of  making  some  money. 

"Do  you  want  to  buy  thome  toot  'ittle  tittens?" 

"Some  what?     I  don't  understand." 

"Do  you  want  to  buy  thome  toot  'ittle  tittens?" 

Another  lady  appears  on  the  scene. 

"What  did  he  say?" 

"Do  you  want  to  buy  thome  toot  'ittle  tittens?" 

"I  don't  understand.    Will  you  say  it  again?" 

By  this  time  Johnnie  was  disgusted. 

"Aw.  h — 11!    Do  you  want  to  buy  a  dod  tarn  tat?" — 

Ohio  Ho  Bo. 

»     »     * 

He— "Were  you  out  last  night,  too?" 

She — "I  should  say  not,  I  only  had  a  drop."— M.  I.  T. 
Voo  Doo.  *     *     » 

Napoleon  said  there  was  no  such  word  as  can't.  Won- 
der if  he  ever  tried  to  scratch  a  match  on  a  cake  of 

soap? — Oregon  Orange  Owl. 

*  •     « 

Stage-struck  Wife — "I  wish  I  could  get  a  chance  to 
sing  in  public." 

Bored  Husband — "Then  why  not  join  the  Salvation 
Army?" — (Unknown).     »     ,     « 

Edward — "Too  bad  about  Simons  wrecking  his  road- 
ster last  night,  especially  with  his  sweetie  along." 

Milton — "Did  something  go  wrong  with  the  car?" 

Edward — "Yes,  too  much  play  at  the  wheel." 

*  «     » 

He — "Nothing  is  impossible  for  me,  since  I  love  you!" 
She — "That  so?    Well  then,  make  some  hair  grow  on 
the  top  of  your  head." — (Unknown). 


THE  SAN  FRANCISCO  NEWS  LETTER 


INSURES  WWD 


OBEY    NO   WAND  BUI  PLEASURE'S 

Tom  Moore. 


Extended  Runs 

HAVE  you  noticed  how  many  ex- 
tended runs  our  San  Francisco 
theaters  have  been  successfully  main- 
taining? 

It  certainly  speaks  well  for  plays 
and  players  and,  forsooth,  for  the 
people  who  know  what  is  good,  and 
furthermore  are  eager  to  offer  sub- 
stantial support  of  them. 

"Castles  in  the  Air"  for  instance, 
is  now  in  its  seventh  week  at  the 
Wilkes. 

The  Henry  Duffy  theaters,  the  Al- 
cazar and  the  President,  are  in  their 
sixth  and  fourth  weeks,  respectively, 
presenting:  "If  I  Was  Rich"  at  the 
Alcazar;  and,  at  the  President,  "The 
Family  Upstairs." 

The  Columbia  has  had  an  extended 
engagement  of  Walker  Whiteside  in 
"The  Arabian." 

Even  in  the  motion  picture  houses 
extended  engagements  include  the 
St.  Francis  theater's  three  weeks' 
run  of  John  Barrymore  in  "The  Be- 
loved Rogue." 

Pantages  Theater  for  the  first  time, 
so  we've  been  told,  held  over  a  pic- 
ture for  the  second  week,  "The  Win- 
ning   of    Barbara   Worth,"    starring 

Ronald  Colman  and  Vilmy  Banky. 

*     *     * 

Curran 

"The  Dove"  is  being  held  over  an- 
other week  at  the  Curran. 

This  play,  at  first  blush,  a  daring 
insight  into  the  activities  on  our 
southern  border,  starts  out  very 
risque  indeed,  but  instead  of  getting 
worse,  morally,  as  the  action  pro- 
gresses, it  gets  better.  We  are 
plunged  headlong  at  the  outset  into 
those  dives  just  across  the  border  of 
which  we  have  read,  and  would  rather 
have  liked  to  visit,  but  never  quite 
dared.  That  good  is  everywhere  is 
proved  to  us  and  even  the  worst  of 
us  can  be  softened  when  our  weak- 
ness is  appealed  to. 

Richard  Bennett  is  the  "best  cabal- 
lero  in  all  Mexico."  Dorothy  Mac- 
kaye  is  the  heroine-entertainer  and 
Stewart  Wilson  is  the  hero  of  the  dice 

table. 

■    *     *     * 

Columbia 

Walker  Whiteside  in  "The  Arab- 
ian" is  playing  at  the  Columbia  for 
the  last  times  this  week.  "The  Arab- 
ian" is  a  colorful  oriental  drama  that 


By  Josephine  Young 

has  to  do  with  the  outwitting  of  a 
desert  bandit  by  a  pretty  English 
girl. 

Wilva  Davis  plays  opposite  White- 
side. 

Others  in  the  cast  are:  Camelia 
Campbell,  Alma  Chester,  Barry  Whit- 
comb,  J.  Irving  White,  Paul  Mc- 
Grath,  Jack  Burns,  Frank  Henderson 
and  M.  Rale. 

*  *     * 

Wilkes 

The  popular  musical  comedy  "Cas- 
tles in  the  Air"  is  now  playing  for 
the  seventh  week  at  the  Wilkes  Thea- 
ter. 

So  much  has  been  said  about  this 
tuneful  operetta  that  there  remains 
only  the  warning,  "You  will  be  sorry 
if  you  miss  it." 

Eva  Olivotti,  the  prima  donna, 
dances  and  sings  exceedingly  fine.  In- 
cluded in  the  cast  of  eighty  people 
are:  Marie  Wells,  Wynne  Gibson, 
Perry  Askam,  Ray  Raymond,  Barney 
Gilmore,  Guy  B.  Kibbe,  Charles  Mil- 
ler and  Margaret  Bourne. 

*  *     * 

Pantages 

Zane  Grey's  novel  "The  Last  Trail," 
with  Tom  Mix  and  Tony,  the  wonder 
horse,  is  this  week's  screen  attraction 
at  the  Pantages. 

Headlining  the  vaudeville  acts  is 
Dante,  Europe's  famous  magician, 
offering  many  illusions  and  mysteries. 
Paulo  and  Paquita  have  an  act  en- 
titled "Dreamy  Spain."  Also  there 
are  Emily  Darrell  in  "Late  for  Re- 
hearsal," Spaulding  and  Wood  in 
"The  Lucky  Stiff,"  and  Hall,  Ermine 
and  Brice  in  "A  Night  on  Broadway." 

*  *     * 

Granada 

"The  Mysterious  Rider"  with  Jack 
Holt  doing  the  riding,  is  showing  this 
week  at  the  Granada.  The  story  is 
by  the  omnipresent  author,  Zane 
Grey.  It  deals  with  the  early  days 
of  California's  vast  interior  country 
and  the  struggle  of  the  settlers  to 
wrest  the  land  from  draught  and 
from  the  hands  of  unscrupulous  poli- 
ticians. 

On  the  stage  Jack  Partington  of- 
fers "Wedding  Days."  Eddie  Pea- 
body,  with  his  banjo,  is  master  of 
ceremonies,  leading  the  Granada  or- 
chestra. He  introduces  "Gogo,"  the 
Campus    Four    Quartette,    the  Bar- 


March  12,  1927 

Amusements 

NEXT  WEEK 

ON  THE  STAGE 


Alcazar,  O'Farrell,  nr.  Powell 

"If   I   Was   Rich."     Henry   Duffy   players. 

Columbia.  70  Eddy 

"The   Arabian."      Walker  Whiteside. 


Curran,  Geary,  nr.  Mason 

"The  Dove."     Richard  Bennett. 

President,  McAllister,  nr.  Market 

"The   Family   Upstairs. "     Henry   Duffy   players. 

Wilkes,  Geary  at  Mason 

"Castles    in    the   Air."     Musical    comedy. 


VAUDEVILLE 


Golden  Gate,  G.  G.  Ave.  and  Taylor 

"Nobody'8  Widow."  with  Lcatrice  Joy.  Charles 
R&y,  Phyllis  Haver  and  David  Butler  on  the 
screen.     Centennial    Week    of    Vaudeville. 


Orpheum,  O'Farrell,  nr.  Powell 

Fannie  Ward,  headliner — The  Merediths.  Made- 
lyn  and  Hoyt  and  "Dr."  Rockwell  stay  over 
second  week.  Jed  Dooley,  stage  and  screen  | 
star. 


Pantages  (New),  Market  at  Hyde 

"The  Last  Trail,"  Zane  Grey's  novel  featuring  I 
Tom  Mix.  Dante,  the  magician,  and  other  acts 
of   vaudeville. 


Union   Square,  O'Farrell,  nr.  Powell 

Vaudeville — Pictures. 


Wigwam,  Mission  and  22nd 

Vaudeville-Pictures. 


ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"The  Love  Thrill,"  Laura  La  Plante.  Tom 
Moore,  Bryant  Washburn  and  Jocquelin  Lee. 
Attilio    Laraia    conducting    the    orchestra. 

Cameo,  Market,  opp.  5th 

"Hunting  Big  Game  in  Africa."  First-run 
picture.      Gladys    Salisbury    at    the    organ. 


Casino,  Ellis  at  Mason 

"The  Danger  Girl,"  Priscilla  Dean.  "Drifting 
Through."  Harry  Carey— Double  bill  Sat.  "It 
Must  Be  Love."  Colleen  Moore,  Sunday  double 
bill.     "Partners   Again,"   George   Sidney. 

Granada,  Market  at  Jones 

"The  Mysterious  Rider."  Zane  Grey's  story, 
starring    Jack    Holt.      Eddie    Peabody    in    Jack 

Partington    presentation. 

St.  Francis,  Market,  bet.  5th  &  6th 

"Casey   at    the   Bat."    Wallace   Beery   as    Casey. 


March  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Warfield,  Market,  nr.  Taylor 

"Orchids      and      Ermine."      featuring      Colleen 
Moore.      Rube   Wolf   leading   the  orchestra. 


Alhambra  (New),  Polk  and  Green 

Sat.,  Sun..  "The  White  Black  Sheep."  Richard 
Barthelmess.  Mon.,  Tues.,  Wed.,  "Hotel  Im- 
perial," Pola  Negri.  Thurs.,  Fri.  "Man  of 
the    Forest,"    Zane   Grey   novel. 

Royal,  Polk,  nr.  California. 

Sun.,  "The  Great  Gatshy."  Warner  Baxter. 
Mon..  Tues.,  Wed..  Israel  Rosenbaum,  boy  vio- 
linist and  Mae  Murray  in  "Valencia."  Thurs.. 
Fri.,  "She."  Sir  Rider  Haggard  novel.  Sat. 
Richard    Dix    in    "Let*s    Get   Married." 

stows,  Clay  Stearns  and  the  Granada 
Dancing  Sweethearts. 

California 

The  California  is  presenting  "The 
Love  Thrill"  this  week.  The  two 
chief  lovers  are  Laura  La  Plante  and 
Tom  Moore. 

The  story  is  a  merry  mixup  of  lov- 
ing and  kissing  with  the  true  lovers 
being  embraced  by  others.  It  seems 
that  the  modern  Dan  Cupid  shoots 
his  arrows  wildly  as  far  as  osculation 
goes,  but  that  deep  down  feeling  will 
always  remain  the  same. 

Jocelyn  Lee  and  Bryant  Washburn 
help  to  tangle  things  up. 

Attilio  Laraia  conducts  the  orch- 
estra. 

Alhambra 

Saturday  and  Sunday  of  this  week 
the  Alhambra  Theater  is  showing 
Richard  Barthelmess  in  "The  White 
Black  Sheep" ;  this  is  a  story  of  the 
desert  and  its  sheiks  and  shebas. 
Pola  Negri  is  shown  on  Monday,  Tues- 
day and  Wednesday  in  "Hotel  Im- 
perial." Aside  from  being  a  spec- 
tacle Miss  Negri  is  the  storm  center 
of  adventure  and  emotions.  "Man 
of  the  Forest"  is  on  the  screen 
Thursday  and  Friday.  This  is  a 
Zane  Grey  story  with  Georgia  Hale 
and  Jack  Holt  in  the  leading  roles. 
The     O'Neill     Sisters'     Kiddies    will 

frolic  on  Friday  night. 

*     *     * 

Royal  Theater 

"The  Great  Gatsby."  a  mystery 
Bay,  with  Warner  Baxter,  is  show- 
ing at  the  Royal  Theater  Sunday 
night. 

Israel  Rosenbaum,  the  boy  violin- 
ist, will  be  seen  in  person  on  Monday, 
Tuesday  and  Wednesday.  Mae  Mur- 
ray is  on  the  screen  in  "Valencia." 

"She,"  Sir  Rider  Haggard's  novel 
is  scon  on  the  screen  Thursday  and 
Friday. 

On  Saturday  Richard  Pix  is  starred 

in  "Let's  Get  Married." 
»     »     * 

Warfield 

An  interesting  and  humorous 
story  of  the  life  of  a  hotel  switch- 
board operator  in  a  big  New  York 
hotel,  affords  the  vehicle  for  Colleen 
Moore's  "Orchids  and  Ermine"  which 


will  be  the  leading  screen  attraction 
at  the  Warfield  next  week,  begin- 
ning Saturday. 

As  the  telephone  operator,  Colleen 
has  a  fascinating  role;  Jack  Mulhall 
is  leading  man,  appearing  as  a 
swanky,  silk-hatted  individual.  Oth- 
ers in  the  cast  are  Sam  Hardy,  Gwen 
Lee,  Alma  Bennett,  Hedda  Hopper, 
Kate  Price,  Jed  Prouty,  Emily  Fitz- 
roy,  Caroline  Snowdon,  Yola  D'Avril 
and  Brooks  Benedict. 

On  the  stage  Fanchon  and  Marco 
offer  their  "Golf  Idea"  with  Warner 
and  Meade,  Jean  and  Fritz  Hubert, 
Gwendolyn  Evans,  Billy  Snyder, 
Leontine  and  Sylvia  and  the  famous 
Sunkist  Beauties.  Music,  gorgeous 
costumes,  and  many  humorous  kinks 
are  combined  in  this  delightful  revue. 

Rube  Wolf  and  the  greater  band 
will  present  another  of  their  enter- 
taining and  popular  musical  pro- 
grams. 

*  *     * 

Loring  Club 

The  third  concert  of  the  Fiftieth 
Season  of  the  famous  Loring  Club 
will  be  held  on  Tuesday  evening, 
March  15,  at  the  Scottish  Rite  Audi- 
torium. 

Allan  Wilson,  tenor,  will  be  guest 
artist  and  be  heard  in  two  groups  of 
songs.  Wilson  is  a  Scottish  singer, 
formerly  soloist  in  a  leading  Congre- 
gational Church  of  Glasgow,  Scot- 
land. For  several  years  he  was  promi- 
nent on  the  concert  platform  and  in 
oratorio  work  in  Canada. 

The  outstanding  number  oh  the 
program  will  be  Charles  Wakefield 
Cadman's  "The  Vision  of  Sir  Laun- 
faul,"  a  dramatic  portrayal  of  the 
search  for  the  Holy  Grail,  with  inci- 
dental solos  for  tenor  and  baritone, 
which  will  be  sung  by  Allan  Wilson 
and  Otis  Marston. 

The  coming  concert  will  be  the 
206th  public  appearance  of  the  Lor- 
ing Club,  since  its  organization  by 
David  W.  Loring  in  1876. 

*  *     * 

President 

"The  Family  Upstairs,"  winning 
comedy  by  Harry  Delf,  is  still  draw- 
ing crowds  to  the  President,  where 
the  Henry  Duffy  players  keep  up  the 
clean  fun  probably  better  than  any 
other  play  since  "The  Best  People." 

Duffy  is  fortunate,  or  was  it  not 
his  own  good  business  judgment  in 
keeping  his  chain  of  theaters  up  to 
such  high  standards,  thus  enabling 
him  to  have  a  wide  range  of  choice 
for  his  roles?  All  of  his  players  are 
selected  to  fit  to  perfection  the  char- 
acter parts  they  essay. 

Helen  Keers  and  Earl  Lee  are  con- 
vincing examples. 

Leneta  Lane  and  Kenneth  Daig- 
neau  are  ideal  lovers.  Others  in  the 
east  are  equally  well  placed.  They 
are    Philip    Stearns,    Elsie    Bassett, 


Vivian  Moore,  Jean  Temple  and  Rob- 
ert Huntington. 

*     *     * 

Alcazar 

"If  I  Was  Rich,"  at  the  Alcazar 
Theater,  is  simply  too  good  to  miss. 
Do  you  want  real  entertainment? 
Then  go  to  the  Alcazar,  by  all  means. 

There  are  five  leading  characters 
in  the  play  and  Henry  Duffy  obtained 
two  of  them  from  Broadway.  They 
are  Gay  Seabrook,  who  plays  the 
wife  with  a  sweetness  and  genuine- 
ness that  have  won  her  many  admir- 
ers, and  Howard  Hull  Gibson,  who  ap- 
pears as  the  radio  announcer  from 
station  IXL.  Phil  Tead  is  the  chief 
comedian  of  the  piece  and  Olive 
Cooper  and  Frank  Darien  have  impor- 
tant parts.  Included  in  the  company 
are  a  number  of  new  players  and 
some  old  favorites.  In  the  list  are: 
Dorothy  LaMar,  William  Abram, 
Reginald  Goode,  Westcott  Clarke, 
Edward  Brooks,  Joseph  De  Stefani, 
Florence  Roberts,  Marie  Sorrille, 
Eunice  Quedens  and  Henry  Cau- 
bisens. 

Edwin   Curtis,   stage   director   for 
Duffy,    has    provided    an    adequate 
scenic  display,  the  second  act  set  be- 
ing elaborate.  *     *     * 
Cameo 

"Hunting  Big  Game  in  Africa"  will 
be  the  attraction  of  the  screen  at  the 
popular  theater,  the  Cameo,  934  Mar- 
ket street,  this  week.  Scenes  of 
scenic  value  and  thrilling  adventures 
will  be  shown  while  strange  animals 
caught  by  the  camera  for  the  enter- 
tainment of  motion  picture  patrons 
are  among  the  alluring  views  of  this 
spectacle. 

Under  the  new  management  of  Mr. 
McGinnis.  formerly  of  Detroit,  the 
Cameo  will  continue  its  policy  of 
showing  the  best  pictures  to  be  ob- 
tained and.  according  to  the  McGin- 
nis plan  first-run  pictures  will  be 
features  of  the  Cameo  whenever  pos- 

( Continued  on  Page  14) 


The'Ne 


ew< 


CLAVILUX 

"The  Art  of Mobile  Color' 

Recital  by  "Ihcmas  Wilfred 

March  16th,  17th,  8:15  P.M. 

WOMEN'S  CITY  CLUB 

465  POST  STREET 
Tickets  $i-$o  and  fi.co 

—  on  tale — 

SHERMAN,  CLAY  &  CO    and 

WOMEN'S  CITY  CLUB 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  12,  1927 


By  Antoinette  Arnold 


Lectures  Find  Favor 
During  Season  of  Lent 

Lecture  luncheons,  morning  musicales  and  betrothal 
showers  are  outstanding  events  during  these  Lenten 
days. 

Society,  resting 
from  social  festiv- 
ities, in  the  observ- 
ances of  Lent,  has 
on  the  calendar 
several  important, 
though  quiet  af- 
fairs. 

Cupid  can  not 
keep  inert,  at  any 
time.  Consequent- 
ly, there  are  a 
number  of  inter- 
esting betrothals 
on  the  special  cal- 
endar and  pretty 
"showers"  for 
lovely  brides-to-be. 
*     *     * 

Armine  von 
Tempski  Feted  by 
Many  Writers 

One  of  the  bril- 
liant events  of  the 
week  will  be  given 
today,  Saturday, 
March  12,  in  honor 
of  Armine  von 
Tempski,  author 
of  the  successful 
novel,  "Hula,"  a 
romance  of  Hawaii, 
by  Golden  Gate 
Branch,  League  of 
American  Pen  Wo- 
men in  the  Italian 
room  of  the  St. 
Francis  Hotel. 

Prominent  au- 
thors of  the  Bay 
cities  will  be 
among  the  invited 
guests  feting  the 
young  Armine  von 
Tempski,  who,  in 
one  year,  has  written  three  splendid  novels.  Miss  von 
Tempski  was  born  on  the  Island  of  Maui  and  is  thor- 
oughly conversant  with  the  things  of  which  she  writes. 

Her  story,  "Hula,"  deals  with  big  cattle  ranches  and 
sugar  plantations,  the  lives  of  the  whites  and  the  natives 
in  Hawaii. 


Grace  Sanderson  Michie,  popular  scenarist 


Grace  Sanderson  Michie,  one  of  California's  best  known 
and  most  popular  scenarists,  heads  the  reception  com- 
mittee at  the  luncheon  to  be  given  in  honor  of  Miss 
von  Tempski.  Mrs.  Michie  has  just  recently  completed 
writing  the  scenario  version  for  Robert  Keable's  South 

Sea  Island  story, 
"Numerous  Treas- 
ure." Mrs.  Michie 
is  now  again  at 
work  on  other 
scenarios  which, 
according  to  au- 
thoritative state- 
ments, will  be 
screen  triumphs  of 
high  educational 
value  as  well  as  of 
romantic  interest. 


Coterie  of 
Constituents 

Ella  M.  Sexton, 
president  of  the 
Golden  Gate 
Branch,  League  of 
American  Pen  Wo- 
men, organized  by 
Grace  Sanderson 
Michie,  will  pre- 
side at  today's  in- 
teresting luncheon. 
Mary  Cog  h  1  a  n, 
brilliant  young 
writer,  will  be  the 
chairman  of  the 
day. 

Josephine  Bart- 
lett,  well  known 
for  her  excellent 
book  reviews  and 
character  analyses, 
writer  of  note  and 
Society  Editor  of 
the  San  Francisco 
"Chronicle,"  will 
give  a  review  of 
Armine  von  Temp- 
ski's  novel,  "Hula" 
at  Paul  Elder's  Gal- 
lery, Saturday  aft- 
This  lecture  follows 


ernoon,  March  12,  at  2:30  o'clock 

the  Pen  Women's  luncheon  where  Josephine  Bartlett  will 

address    the    coterie    of    writers    at    the    round    table 

luncheon,  where  she,  too,  will  be  a  feted  and  honored 

guest. 


SANTA 

MARIA 

INN 

1 

SANTA 

MARIA.    CALIFORNIA 

On 

the 

Coast  Highway.  Half-Way  Between  San    Franc 
An    Inn    of    L'n usual    Excellence 

sco  and   Los 

Anceles 

- 

Wire  or  write  for  reservations  on  your   next 

trip  south 

1 

COLONIAL 

HOTEL 

650    Bush    Street.    Between    Powell    and 

Stockton,    San    Francisco 

Telephone    Sutter 

3560 

HOWARD   T.  BLETHEN 

,    Proprietor 

March  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


9 


Hawaiian  "Atmosphere" 

Amid  Hawaiian  "atmosphere"  supplied  by 
an  orchestra  of  natives,  yellow  leis,  table 
decorations  of  Hawaiian  color  schemes  and 
sentiments,  Armine  von  Tempski  will  be  sur- 
rounded by  "Hula"  memories,  according  to 
Grace  Sanderson  Michie,  Ella  M.  Sexton  and 
Mary  Coghlan,  who  have  been  making  the 
splendid  arrangements. 

*     *     * 

Prominent  guests  at  the  Armine  von 
Tempski  "round  table"  luncheon,  include: 
Barrett  Willoughby,  Nadia  Lavrova,  Char- 
mion  London,  Anna  Blake  Mezquida,  Ade- 
lyn  Brickley  Jones,  Virginia  Sullivan,  Charles 
Caldwell  Dobie,  Josephine  Young  Wilson, 
Zilfa  Estcourt,  Mrs.  William  Beckman,  Mrs. 
W.  B.  Hamilton,  Ada  Thetis  Hanafin,  Gladys 
Johnson,  Mrs.  John  J.  Cuddy,  Tessa  Dent 
McGuire,  Isabel  Rogers  Stradleigh,  "Ninon" 
styles  editor  of  the  Chronicle,  Eleanor  Ross 
of  the  News  Letter,  Joan  London,  Gordon 
Michie,  Helen  Bamberger,  wife  of  Colonel 
Raymond  Bamberger ;  Mrs.  Frank  Mansfield, 
("Aunt  Dolly"  of  the  Chronicle)  Nellie  Cleary,  Ethel 
Whitmire,  Mrs.  Jack  Burroughs,  Lillian  Connolly,  Eula 
Howard  Nunan,  Jeanette  Lenchner,  Ethel  Shorb,  society 
editor,  "Bulletin";  Mrs.  Frank  Young,  Mrs.  Marion  Oli- 
ver, Paul  Elder,  Mrs.  Adrian  Voicin,  Miss  Margaret 
Roney,  with  several  other  guests  of  the  Golden  Gate 
Pen  Women. 

*  *     » 

Interesting  Betrothal 

Society  is  particularly  interested  in  the  engagement 
announced  recently  both  in  San  Francisco  and  in  Clinton, 
Iowa,  of  the  betrothal  of  Miss  June  Horton,  daughter  of 
Mrs.  Carlos  Horton  of  Clinton,  and  Mr.  Le  Roy  Linnard, 
son  of  Mr.  and  Mrs.  D.  M.  Linnard  of  San  Francisco  and 
Pasadena. 

Mr.  Linnard  is  the  manager  of  the  Fairmont  Hotel, 
■with  a  host  of  admiring  friends  throughout  the  entire 
realm  of  hotel  life,  both  in  this  country  and  abroad.  His 
thoroughness  and  sterling  worth  have  won  this  young 
hotel  manager  distinction  among  his  associates  in  busi- 
ness and  financial  circles  as  well  as  thousands  of  constitu- 
ents who  know  Le  Roy  Linnard  as  the  Fairmont  manager. 
He  has  also  many  friends  in  the  social  and  musical  cen- 
ters everywhere. 

Miss  Horton,  the  fiancee  of  Le  Roy  Linnard,  was  given 
a  handsome  reception  and  tea  recently  in  the  grey  room 
of  the  Fairmont,  the  hostesses  being  Mrs.  A.  J.  Wallis 
and  her  daughter,  Miss  Virginia  Wallis.  The  decora- 
tions were  so  beautiful  that  they  attracted  considerable 
comment,  fruit  blossoms  being  used  in  profusion  as  a 
background  for  early  Spring  flowers  of  delicate  shades 
and  texture. 

The  bride-to-be  wore  an  exquisite  silk  and  lace  gown, 
charmingly  fashioned  in  the  latest  mode,  enhancing  the 
attractiveness  of  the  "lovely  lady"  who  will  soon  be  the 
welcomed  mistress  of  the  Fairmont. 

*  «     * 

Mr.  and  Mrs.  John  W.  Eckhart  of  Chicago  and  their 
small  daughters,  Barbara  Joan  and  Dorothy  Eunice,  who 
are  wintering  in  California,  are  at  the  Whitcomb  Hotel. 
Eckhart  recently  represented  the  flour  distributing  inter- 
ests of  the  United  States  in  a  survey  of  the  provisions 
of  the  McNeary-Hogan  Bill,  and  is  in  sympathy  with  the 

President's  veto. 

*  »     * 

Mrs.  M.  Miles  entertained  as  her  guests  at  luncheon  at 
the  Fairmont  Hotel  on  Thursday,  March  3.  the  members 
of  the  Mizpah  Bridge  Club,  the  honor  guest  being  Mrs. 


Edwin  Coe.  Violets  were  used  in  the  decora- 
tions and  each  guest  received  a  corsage  of 
the  fragrant  flowers  for  a  favor. 

*  *     * 

Members  of  the  Al  Khalail  Sorority  of 
Berkeley  entertained  with  a  formal  dinner 
dance  in  Drury  Lane,  Hotel  Whitcomb,  on 
Saturday  evening.  Seventy-five  members 
and  guests  were  seated  at  dinner. 

*  *     * 

Mrs.  James  A.  Northrup  and  Mrs.  John  E. 
Hays  were  joint  hostesses  at  a  luncheon  of 
charming  appointments  given  in  Laurel 
Court  at  the  Fairmont  Hotel  on  Tuesday, 
March  1.  Spring  flowers  were  massed  in  the 
center  of  the  round  table,  and  the  place  cards 
carried  out  the  motif  of  the  decorations. 


HOTEL   CANTERBURY 
750  Sutter  Street 

San  Francisco's   Finest 
Famliy   Hotel 

250  Rooms 
Rates  :    From  S2.50  per  day 


Mr.  and  Mrs.  I.  Stuart  Hallen  of  Frederick, 
Maryland,  and  New  York  City,  are  guests  at 
the  Hotel  Whitcomb.  Mr.  and  Mrs.  Hallen, 
who  are  golf  enthusiasts,  have  a  number  of 
friends  in  San  Francisco  and  are  spending 

considerable  time  as  guests  of  the  courses  of  the  various 

golf  clubs  about  the  city. 

*  *     * 

Mr.  and  Mrs.  W.  W.  Colm  of  Bakersfield,  who  are  fre- 
quently visitors  in  San  Francisco,  are  registered  at  the 
Hotel  Whitcomb. 

*  *     * 

Among  the  prominent  Californians  who  are  making 
an  early  Spring  visit  at  El  Mirasol,  Santa  Barbara,  are: 
Mr.  and  Mrs.  W.  J.  Leet  and  Miss  Winifred  Leet  of  San 
Jose;  Mr.  Jean  de  St.  Cyr  and  Mr.  R.  B.  Burroughs  of 
San  Francisco;  Colonel  P.  K.  Wise  and  Mr.  and  Mrs. 

Harry  East  of  Del  Monte. 

*  *     * 

Luncheon 

A  luncheon  was  given  in  the  Roof  Lounge  of  The  Clift, 
recently,  by  the  English  Speaking  Union,  in  honor  of 
Judge  Angus  Parsons,  Justice  of  the  Supreme  Court  of 
South  Australia,  who  is  also  President  of  the  South  Aus- 
tralia Branch  of  the  English  Speaking  Union.  Judge 
Parsons  and  his  son  Philip  have  just  completed  a  tour  of 
America,  and  sailed  on  Wednesday  for  their  home  in 
Australia. 

The  president  of  the  Union,  Mr.  T.  Arthur  Rickard, 
presided  at  the  luncheon.  At  the  speakers'  table  were: 
Bishop  Robbins  of  Canada;  Mr.  and  Mrs.  Louis  F.  Mon- 
teagle;  Mr.  and  Mrs.  Gerald  Campbell,  Mr.  John  A.  Mc- 
Gregor; Mr.  and  Mrs.  F.  W.  Broadley;  Capt.  S.  H.  Ains- 
worth  and  Mr.  and  Mrs.  William  Mein.  Those  reserving 
special  tables  were:  Miss  Hope  Bliss,  Mrs.  R.  M.  Faxon, 
Mrs.  C.  S.  Wheeler,  Mrs.  Homer  King,  Mrs.  Thomas  Mc- 

Gee,  Mrs.  L.  B.  Parrott  and  Mrs.  G.  C.  McDonald. 

*  •     • 

Wedding 

Following  a  wedding  ceremony  in  St.  Paul's  Church, 
at  which  Miss  Jane  Elizabeth  O'Neill  became  the  bride 
of  Mr.  Charles  Louderback,  a  wedding  breakfast  attended 
by  members  of  the  immediate  family  was  given  at  the 
Clift  Hotel.  The  table  was  prettily  decorated, — the  cen- 
terpiece consisting  of  orchids. 

The  bride,  a  popular  young  woman  of  this  City,  is  a 
graduate  of  St.  Brigid's  Academy.  The  groom,  an  elec- 
trical engineer  with  the   Standard   Oil  Company,   is  a 

graduate  of  the  University  of  California. 

*  •     * 

Mrs.  W.  H.  LaBoyteaux  and  Miss  LaBoyteaux  of  New 
York  City,  have  returned  to  San  Francisco  and  are  at 
The  Fairmont  where  they  will  remain  for  about  a  week. 

(Continued  on  Page  181 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  12,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  PENNINGTON 

Aerial  Incidents 

RADIO  broadcasting  stations  are 
common  carriers  to  a  certain  ex- 
tent, their  services  to  the  public  at 
the  same  time  being  vastly  different 
to  any  other  public  service  which  has 
heretofore  been  instituted.  They  are 
founded  and  built  to  promote  good 
will,  and  to  furnish  entertainment 
throughout  the  entire  country,  and 
not  to  keep  the  listening  public  in  an 
ill-tempered  state  continually. 

*  *     * 

One  of  the  great  failings  of  the 
executives  in  radio  concerns  is  the 
tendency  to  blunder  along,  trying  to 
get  by  in  whatever  way  seems  eas- 
iest, rather  than  to  determine  the 
limitations  of  a  situation  and  meet 
them  accordingly. 

*  *     * 

The  development  of  the  radio 
broadcast  business  is  not  a  matter  of 
doing  many  things  with  the  hope  that 
some  of  them  will  be  the  right  ones. 
It  is  a  matter  of  finding  what  should 
be  done,  which  may  be  accomplished 
successfully.     *     *     * 

In  considering  the  future  of  broad- 
casting, one  is  also  interested  in  the 
future  of  programs.  Radio  managers 
have  been  filling  the  air  with  music, 
or  what  passes  for  it,  since  the  in- 
ception of  broadcasting.  They  have 
explained  that  the  majority  of  their 
listeners  prefer  music.  If  they  prefer 
music,  what  do  they  prefer  it  to? 
The  other  stuff  which  has  been  broad- 
cast is  for  the  most  part  more  stupid 
than  the  worst  music. 

*  *     * 

When  good  music  is  broadcast,  it 
is  appreciated,  but  there  is  sometimes 
a  superfluity  of  good  music,  with  an 
absence  of  anything  else.  Broad- 
casting is  recognized  as  a  medium  for 
winning  good  will  and  as  a  method 


of  establishing  a  pleasant  association. 
Stations  attract  and  hold  their  cus- 
tomary audiences  by  exceptional  pro- 
gram superiority.  If  the  program  is 
not  up  to  the  expectations  of  the  lis- 
tener, a  mere  twist  of  the  dial  and 
the  station  has  lost  a  listener  for  that 
particular  program. 

*  *     * 

To  the  great  majority  it  is  no 
longer  enough  to  merely  listen  to  the 
sounds  issuing  from  a  radio  receiving 
set  for  the  sake  of  its  novelty,  or  its 
mystery.  The  novelty  has  become 
worn  out:  the  mystery  is  understood, 
and  the  ear  is  annoyed  by  the  me- 
chanical discords  that  accompany  the 
usual  reproduction  of  radio  programs. 

*  *     * 

Radio  managers  know  this,  but 
they  do  not  seem  to  realize  that  they 
are  blundering  along  with  a  blase 
public,  because  it  is  easier  to  do  this 
than  to  think.  They  proclaim  that 
the  people  are  satisfied.  But  are 
they  ? 

*  *     * 

For  the  past  many  months  the 
listening  public  has  had  a  great  bur- 
den to  contend  with :  interference, 
due  to  too  many  stations  on  the  air, 
brought  about  by  inadequate  Govern- 
ment control.  The  state  which  broad- 
casting is  in  has  been  enough  to  dis- 
courage the  most  optimistic  set 
owner.  Legislation  being  recently 
supplied,  we  expect  satisfaction  in  a 
lawful  manner  within  the  near  fu- 
ture. There  will  be  no  excuse  for 
stations  who  remain  on  the  air  to 
send  forth  anything  but  the  best. 

*  *     * 

The  art  of  selecting  an  excellent 
program  is  worthy  of  an  elaborate  de- 
scription. Many  have  experimented 
with  new  mediums  and  some  have 
made  outstanding  successes.  A  little 
thought  and  concentration  by  station 
managers  will  do  wonders  toward 
placing  broadcasting  on  a  higher 
plane,  provided  they  adhere  and  ad- 
just themselves  to  the  new  environ- 
ment which  the  Government  has  be- 
stowed upon  them. 

*  *     * 

It  may  take  a  few  months  before 
a  complete  realization  will  come,  and 
the  air  is  cleared  from  unwanted  in- 
terference and  stations,  but  until  that 
time  arrives,  stations  should  look  for- 
ward to  worthwhile  programs,  or 
make  ready  to  close  up  their  station 
and  allow  those  broadcasters  to  have 
the  air  who  continue  to  advance. 


Radio  Program 

for  Next  Week 

KFRC— DON   LEE— SAN 
FRANCISCO— 270.1 


Sunday.  March  13 

5  :00  to  6 :00  p.  m. — "Twilight  Recital." 

6  :00  p.  m. — Stage   and    screen. 

6:35  to  8:30  p.  m. — Mark    Hopkins    Concert    Orchestra. 

Monday.  March  14 

7  :00  to  8  :00  a.  m. — Breakfast  concert. 
10:00  to  11  :00  a.  m. — Concert. 

11  :00  to  11  :30  a.  m. — Household    hints. 

11  :30  to  12  :00  a.  m. — Studio    program. 

12  :00  to  2  :00  p.  m. — Mark   Hopkins  Concert  Orchestra. 

4  :00  to  5  :30  p.  m. — Mark   Hopkins    Dance  Orchestra. 

5  :30  to  6  :00  p.  m. — Mac  and   his  Gang. 

6:00  to  6  :25  p.  m. — Jo  Mendel  and  his   Pep  Band. 

6  :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m. — Yale  Trio. 

7  :00  to  7  :05  p.  m. — Educational  talk. 

7  :05  to  7  :30  p.  m. — Hawaiian    Orchestra. 

8  :00  to  9  :00  p.  m. — Blue    Monday    Jamboree. 

9:00  to  10:00  p.  m. — Goodrich    Silvertown    Orchestra. 
10  :00  to  12  :00  p.  m. — Mark    Hopkins   Dance    Orchestra. 

Tuesday.  March  15 
7:00  to  8:00  a.  m.— 
10:00  to  11:00  a.  m. 
11:00  to  11:20  a.  m. 
11:20  to  12:00  noon 
12:00  to  2:00  p.  m, 
4:00  to  5:30  p.  m.- 
6:30  to  6:25  p.  m.- 
6:25  to  6:30  p.  m.- 

6  :30  to  7  :00  p.  m.— 

7  :00  to  7  :30  p.  m.- 
8:00  to  8:30  p.  m- 
8:30  to  12:00  p.  m. 


Breakfast  concert. 

Concert. 

"Doings  of  Dorothy." 
— Studio  program. 
—Mark  Hopkins  Concert  Orchestra. 
Mark    Hopkins    Dance   Orchestra. 
Mac  and   his  Gang. 
Stage  and  screen. 
Yale  Trio. 
Russell   Colvin  Trio. 
KFRC    Radio   Movie  Club. 
-Mark    Hopkins    Dance   Orchestra. 

16 
Breakfast   concert. 
— Concert. 
— Household   Hints. 
. — Studio    program. 
—Mark   Hopkins  Concert   Orchestra. 
Mark   Hopkins   Dance  Orchestra. 
Mac  and  his  Gang. 
Stage  and  screen. 
Yale  Trio. 

Puss"  Donahoo  and  his  Orchestra. 
KFRC    Instrumental    Trio. 
Musical    educational    talk. 
-Studio   program. 
— Mark    Hopkins    Dance    Orchestra. 


Wednesday.  March 
7  :00  to  8  :00  a.  m. — 
10:00  to  11:00  a.  m. 
11  :00  U>  11:30  a.  m. 
11:30  to  12:00  p.  m 
12:00  to  2:00  p.  m.- 
4  :00  to  5  :30  p.  m.— 

6  :30  to  6  :25  p.  m.— 
6:25  to  6:30  p.  m.— 
6:30  to  7:00  p.  m. — 

7  :00  to7  :30  p.  m. — ' 
8:00  to  9 :00  p.m. — 
9:00  to  9:30  p.  m.— 
9:30  to  10:00  p.m- 
10:00  to  12:00  p.  m 

Thursday.  March  17 

7  :00  to  8  :00  a.  m.— Breakfast  concert. 

10  :00  to  11  :00  a.  m. — Concert. 

11  :00  to  11  :20  a.  m. — "Doings   of   Dorothy." 
11 :20  to  12  :00  p.  m. — Studio  program. 

12  :00  to  2:00  p.  m. — Mark   Hopkins  Concert   Orchestra. 
4  :00  to  5  :30  p.  m. — Mark   Hopkins   Dance   Orchestra. 

6  :30  to  6  :25  p.  m. — Mac  and  his  Gang. 
6  :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m.— Yale   Trio. 

7  :00  to  7  :30  p.  m. — Trio,    directed    by   Vinton   La 

Ferrera. 

8  :00  to  9  :00  p.  m. — Studio  program. 
9:00  to  10:00  p.  m. — Organ    recital. 

10:00  to  12  :00  p.  m. — Mark    Hopkins    Dance    Orchestra. 

Friday.  March  18 

7  :00  to  8  :00  a.  m. — Breakfast  concert. 

10:00  to  11:00  a.  m. — Concert. 

11  :00  to  11  :30  a.  m. — Hints    to   Home  makers. 

11:30  to  11:40  a.  m.— Talk    by   Victor. 

11  :40  to  12  noon — Studio   program. 

12:00  to  2  :00  p.  m. — Mark   Hopkins  Concert  Orchestra. 

4  :00  to  5  :30  p.  m. — Mark  Hopkins   Dance  Orchestra. 

6  :30  to  6  :25  p.  m. — Mac  and  his  Gang. 

6  :25  to  6  :30  p.  m. — Stage  and   screen. 

6  :30  to  7  :00  p.  m.—  Yale  Trio. 

7  :00  to  7  :30  p.  m. — Studio    program. 

8  :00  to  10  :00  p.  m.— KFRC    Little   Symphony  Orchestra 
10  :00  to  12  :00  p.  m. — Mark    Hopkins    Dance   Orchestra. 

Saturday.  March   19 

7  :00  to  8  :00  a.  m. — Breakfast  concert. 

10  :00  to  11 :00  a.  m. — Concert. 

11  :00  to  12  :00  noon — Amateur   Try-outs. 

12:00  to  2:00  p.  m. — Mark   Hopkins  Concert   Orchestra. 

4  :00  to  5  :30  p.  m. — Mark    Hopkins    Dance    Orchestra. 

5  :30  to  6  :25  p.  m. — Mac   and    his   Gang. 

6  :25  to  6  :30  p.  m. — Stage  and  screen. 
f-:30  to  7  :00  p.  m. — Yale  Trio. 
7:00  to  7  :30  p.  m. — Studio  program. 
8:00  p.  m.  to  1  :00  a.  m. — Mark  Hopkins  Dance 

Orchestra. 


March  12,  1927 


THE  SAN  FRANCISCO,  NEWS  LETTER 


11 


Radio  Program  for  Next  Week 


KPO— HALE  BROS.  AND  THE  CHRON- 
ICLE, SAN  FRANCISCO— 428.3 

Sunday.  March  13 

9:46  to  10:45  a.  m.— Undenominational  and  non-sec- 
tarian church  service. 

10:46  a.m. — Weather  forecast. 

2:40  to  4:16  p.m. — Concert  of  the  San  Francisco 
Symphony  Orchestra.  Alfred  Hertz,  director,  to  be 
broadcast  from  the  New  Curran  Theater  by  KPO, 
KFI  and  KGO. 

8:00  1o  6:30  p.m. — States  Restaurant  Orchestra. 

6:30  ]>.  m. — General   information. 

6:35  1o   8:35   p.m. — Palace  Hotel   Concert  Orchestra. 

8:35  t"  10:00  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

10:00  to  12  :00  p.  m. — John    Wolohan   and   his 
Calilqrnians. 

Monday,  March  14 

6:45.  7:15  and  7:45  a.m. — Health  exercises. 

10:30  a.m. — Weather  forecast. 

10:45  a.m. — Home  Service  Talk. 

12:00  noon — Time   signals.    Scripture    reading. 

1:00  to  2  :00  p.  m. — Fairmont  Hotel   Concert  Orchestra. 

2:30  to  4  :30  p.  m. — Baseball  game  at  Recreation  Park. 

4:30  to  5  :30  p.  m. — Palace  Hotel   Concert  Orchestra. 

6:30  to  6  :15  p.  m. — Children's   hour. 

6:15  to  6:30  p.  m. — Stock    market    quotations. 

6:30  to  7  :00  p.  m. — States    Restaurant   Orchestra. 

7:00  to  7  :30  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

7  :30  to  8  :00  p.  m. — DX. 

8:00  to  8  :  10  p.  m. — Chamber  of   Commerce  talk. 

8:10  to  8  :25  p.  m.— Book   reviews  by  Harold  A.    Small. 

8:25  to  9:00  p.  m. — Bridge  lesson   No.   21. 

9:00  to  10  :00  p.  m. — Studio  program. 

10  :00  to  11 :00  p.  m. — Billy    Long's    Cabirians. 

11:00  to  12:00  p.  m. — KPO's  Variety  Hour. 

Tuesday,  March  15 

6:45.  7:16  and  7:45  a.m. — Health  exercises. 

10:30  a.m. — Weather  report. 

10:45  a.m. — Cooking  hints  and  recipes. 

12:00  noon— Time  signals,    Scripture   reading. 

1:00  to  2:00  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

2  :30  to  4  :30  p.  m. — Baseball  game  at  Recreation   Park. 

4:30  to  6  -.30  p.  m. — Palace    Hotel    Concert    Orchestra. 

6  :30  to  6  :15  p.  m. — Children's    hour. 

6:15  to  6:30  p.  m. — Stock  market  quotations. 
6:30  to  7  :00  p.  m. — States    Restaurant  Orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont  Hotel  Concert  Orchestra. 
7:30  to  8:00  p.  m—  DX. 

8:00  to  9:00  p.  m. — "Uda   Waldrop   hour." 

9  :00  to  10  :00  p.  m. — Studio  program. 

10  :00to  11:00  p.  m.— Palace    Hotel    Dance   Orchestra. 
11:00  to  12:00  p.  m.— John   Wolohan  and   his   Cali- 

fornians. 

Wednesday,  March   16 

6:45,  7:15  and  7:45  a.m. — Health  exercises. 

10  :30  a.  m. — Weather  report. 

10:45  a.m. — Home  service  talk. 

12  :00  noon—  Time  signals.    Scripture   reading. 

1:00  to  2:00  p.  m.— Fairmont  Hotel   Concert  Orchestra. 

2  :30  to  4  :30  p.  m.— Baseball   game  at  Recreation    Park. 

4:30  to  5:30  p.  m  —  Palace    Hotel    Concert    Orchestra. 

6  :30  to  6  :15  p.  m. — Children's    hour. 

6:16  to  6  :30  p.  m. — Stock   market  quotations 

6:80  to  7  :00  p.  m. — States    Restaurant   Orchestra. 

7:00  to  7  :30  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

7:S0  to  S:00  p.  m.— DX. 

8:00  to  9  :00  p.  m.—  Program    by    Alwater    Kent  artistx. 

9-00  to  10  :45  p.  m. — Simultaneous    broadens    by    KTO 

and   KFI. 
10:15  to  12  :00  p.  m.— Billy    Long's    Cabirians. 

Thursday,  March  17 

6:46.  7:16  and  7:45  a.m. — Health  exercise*. 

10:30  a.m. — Weather  report. 

10:45  a.m. — Cooking   Hints  and    Recipes. 

12:00  noon — Time  signals.    Scripture    reading. 

1:00  to  2  :00  p.  m.— Fairmont  Hotel   Concert  Orchestra. 

B  t80  to  4  :80  p.  m. — Baseball   game  at  Recreation  Park. 

4  :80  to  6  :80  p.  m.—  Palace    Hotel    Concert    Orchestra. 

6:30  to  fi  :15  p.  m. — Children's    hour. 

6  :15  to  6  :30  p.  m. — Stock   market  quotations. 
6:30  to  7  :00  p.  m.— States    Restaurant    Orchestra. 

7  :00  to  7  :30  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

7  :S0  to  8  :00  p.  m.— DX. 

8  :00  to  9  :00  p.  m. — Studio  program. 
9:00  to  10  :llil  p,  m.      Studio  Program. 

10:00  to  11 :00  p.  m.— Palace  Hotel  Danes  Orchestra. 
11 :00  to  12  :00  p.  m.~-  John    Wolohan    and    his    Cali- 
fornians. 

Friday.  March   IK 

6:46,  7:15  and   7:46  a.m. — Health  exsreitcs. 

10:30a.m.-    Weather  report. 

10:36  a.m. — Fashion   talk. 

10:46  a.m. — Home  service  talk. 

12  :00  noon — Time  signals.    Scripture   readin*. 

12  :45  p.  m.— Talk    from    the    Commonwealth    Club 

luncheon. 
1 :30  to  2:00  p.  m.— Fairmont   Hotel  Concert  Orchestra. 
S:30  to  4  :30  p.  m.-  Baseball  at  Recreation  Park. 
4:30  to  5:30  p.  m.— Palace  Hotel   Concert   Orchestra. 
6:80  to  6  :1B  p.  m.—  Children's    hour. 
6:16  to  6:80  p.  m. — Stock  market  quotation*. 


6  :30  to  7  :20  p.  m.  — States    Restaurant   Orchestra. 

7  :20  to  7  :30  p.  m. — "Sports-on-the-Air." 
7  :80  to  8 :00  p.  m.— DX. 

8:00  to  !0;0°p-  n»- — Walter  KrausgriU's  Orchestra. 
10:00  to  11 :00p.  m. — States   Restaurant  Orchestra. 
11:00  to  12:00  p.  m. — John  Wolohan  and  his  Cali- 
fornia ns. 

Saturday,  March  19 

6:45.  7:16  and  7:46  a.m. — Health  exercises. 

10  :80  a.  m. — Weather  report. 

10:45  a.m. — Cooking  hints  and  recipes. 

12:00  noon — Time  signals.    Scripture   reading. 

1:00  to  2:00  p.  m.— Fairmont  Hotel  Concert  Orchestra. 

2:30  to  4:30  p.  m.— Baseball  at  Recreation   Park. 

4  :30  to  5  :30  p.  m. — Palace  Hotel   Concert  Orchestra. 

6:15  to  6  :30  p.  m. — Stock  market  quotations. 

6:30  to  7:30  p.  m. — States    Restaurant   Orchestra. 

7  :30  to  8  :00  p.  m. — DX. 

8:00  to  9:00  p.  m. — Simultaneous   broadcast  by  KPO 

and   KFI. 
9:00  to  10:00  p.  m. — Palace  Hotel  Dance  Orchestra. 
10  :00  p.  m.  to  1  a.  m. — Walter    Krausgrill's    Orchestra. 
9:00  to  11 :00  p.  m. — Intermissions  by  Maurice  Gunsky. 

KJBS— JULIUS    BRUNTON   &   SONS 
CO.,  SAN  FRANCISCO— 220 

Daily  Except  Sunday 

9  :00  to  11 :30  a.  m. — Vocal  and   Instrumental  selections. 

2  :00  to  4  :00  p.  m. — Vocal   and    Instrumental    selections. 

Friday  nights  9:30  p.m.  to  11:00p.m. — "The  Happi- 
ness   Boys"    and    Studio    program. 

11 :00  p.  m.  to  12  :00  p.  m.  —  Studio  program  featuring 
the  "Willard   Power  Units." 


KFWI— RADIO  ENTERTAINMENTS, 
INC.,  SAN  FRANCISCO— 250 

Sunday.  March  13 

1 :00to  2:30  p.  m. — William    Bennett  recital. 

2  :30  to  3  :00  p.  m— Organ   recital. 

3:00  to  4:15  p.  m.— First   Church   of    Christ,   Scientist. 

7  :50  to  9  :00  p.  m. — Services    broadcast   from    Fifth 

Church  of  Christ.  Scientist. 
9  :00  to  9  :15— Piano  recital. 
9  :15  to  10  :15  p.  m.— Recital. 

Monday,  March  14 

6  :00  to  7  :00  p.  m. — Dinner  hour  program. 

7  :00  p.  m. — -Sport  events. 
7:05  p.  m.— Police  reports. 
7:10  p.m. — Weather  reports. 

8  :00  to  8  :20  p.  m. — James   Kingston,   tenor. 
8  :20  to  8  :40  p.  m. — Instrumental    recital. 

8  :40  to  9  :00  p.  m. — Aileen  Coombs,  contralto. 
9:00  toll  :00  p.  m. — Paul   Kelli's  Orchestra.    . 

Tuesday,  March  15 

6  :00  to  7  :00  p.  m.— Dinner  hour   program. 

7  :00  p.  m. — Sporting  news. 
7:05  p.  m. — -Police  reports. 
7:10  n-  m. — Weather  reports. 

8  :00  to  8  :30  p.  m.— Heh.th    lecture. 

8  :30  to  9  :00  p.  m. — Panatrope  concert. 

9:00  to  10:00  p.  m.-  Who's  Who  and   Why  Club. 

Wednesday.  March    16 

6  :00  to  7  :00  p.  m. — Dinner  hour  program. 

7  :00  p.  m. — Sporting  news. 
7:06  p.  m. — Police  reports. 
7:10  p.m. — Weather  reports. 

8  :00  to  8  :20  p.  m. — Piano  recital. 

B  :2Q  to  8  :30  p.  m. — Studio   program. 
8:80  to  9:00  p.  m. — The   Ionians. 

9  :00  to  10  :00  p.  m. — Studio    program. 

10:00  to  12:00  p.  m.— Paul    Kelli's    Orchestra. 

Thursday.  March  17 

6  :00  to  7  :00  p.  m. — Dinner  hour   program. 
7:00  p.m. — Sporting    I 

7  :0.=>  p.  m. — Police  reports. 

7  :10  p.  m. — Weather  reports. 

9  :00  to  8  :30  p.  m. — Recital   by   Henry    Haman. 

8  :80  to  9  :00  p.  m.— Instrumental  program. 
9:00  to  10:00  p.  m. — Orchestra. 

10  :00  to  12  p.  m. — Paul    Kelli's    Orchestra- 
Friday,  March    Ifl 

6  :00  to  7  :00  p.  m. — Dinner  hour  program. 

7  :00  p.  m. — Sporting    news. 

7  :05  p.  m. — Police  reports. 
7:10  p.m. — Weather  reports. 
8:00  to  8:30  p.  m.— Health   lecture. 

8  :30  to  9  :00  p.  m. — Panatrope  concert. 
Saturday.  March   19 

9:00  to  12:00  p.  m.— Paul    Kelli's   Orchestra. 

KYA— PACIFIC  BROADCASTING  CORP., 
SAN   FRANCISCO— 399.8 

Sunday,  March  13 

11:00  a.m. — Services  of  Central   Methodist  Episcopal 
Church. 

7:80  p.m. — Services  of  the  Central   Methodist  Episco- 
pal Church. 

Monday.  March  14 

12  :9Q  to  2  :00  p.  m.— Clift  Hotel  Concert  Trio. 

6:S0to7:3fl  p.  m. — Clift  Hotel    Concert  Trio. 

7:00  to  7:15  p.  m.— "Pep    Meeting"    for  Salespeople. 

ntinuedon  Page  12) 


For  Sale 

Several 
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Used  for  Test  Purposes  Only 

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APPLY 

268  Market  St.,  Room  101 


HOTEL      • 


ncing 


OnTapo  the  World 
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Dinner  Dance  G>  Supper  Dance 
Nightly— except  Sunday,  Tea  every 
afternoon—  except  Sunday  —  four 
*til  six.  r*  Special  DollarTea 
Dansant  Monday  and  Saturday 
Afternoons. 

HOTEL  MARK  HOPKINS 

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'  The\fcfce  o/a  Thousand  Gardens' 

224-226  Grant  Ave     Tel  Kearny  4975 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


March  12,  1927 


(Continued  from  Page  11) 

7:15  to  7:30  p.  m. — Clift  Concert  Trio. 

8:00  to  10:00  p.  m.—KYA  Popular  Night  in  the  Studio. 

10:00  to  11:00  p.  m. — Clift  Hotel    Dance   Orchestra. 

Tuesday.  March  15 

9  :30  to  10  :30  a.  m. — Shopping  Service. 

10:30  to  10:45  a.  m  — Diet  and  health  talk. 

12:30  to  2:00  p.  m. — Clift  Hotel   Concert  Trio. 

6:30  to  7:30  p.  m. — Clift    Hotel    Concert  Trio. 

8  :00  to  10  :00  p.  m. — Studio  program. 

10:00  to  11:00  p.  m. — Clift   Hotel    Dance    Orchestra. 

Wednesday,  March  16 

12:30  to  2:00  p.  m. — Clift  Hotel   Concert  Trio. 

6:30  to  7:30  p.  m. — Clift    Hotel    Concert  Trio. 

8  :00  to  10  :00  p.  m.— Studio  program. 

9  :00  to  10  :00  p.  m. — Studio  program. 

10:00  to  11:00  p.  m.— Clift    Hotel    Dance   Orchestra. 

Thursday,  March  17 

12:30  to  2:00  p.  m. — Clift  Hotel   Concert  Trio. 

6:30  to  7  :00  p.  m. — Clift  Concert  Trio. 

7:00  to  7:15  p.  m. — "Pep  Meeting"   for  Salespeople. 

7  :15  to  7  :30  p.  m. — Clift  Concert  Trio. 

8  :00  to  9  :00  p.  m.— American    Legion    program. 
9:00  to  10:00  p.  m. — Studio  program. 

10:00  to  11:00  p.  m. — Clift   Hotel    Dance    Orchestra. 
Friday.  March  18 

9  :30  to  10  :30  a.  m. — Shopping  Service. 
10:30  to  10:45  a.  m. — Diet  and   health  talk. 
12:30  to  2:00  p.  m. — Clift  Hotel   Concert  Trio. 
6:30  to  7  :30  p.  m. — Clift    Hotel    Concert  Trio. 

8  :00  to  10  :00  p.  m. — Program  from   the  main  studio. 
18:00  to  11:00  p.  m. — Clift   Hotel    Dance  OreheBtra. 

Saturday,  March  19 

12:30  to  2:00  p.  m. — Clift  Hotel  Concert  Trio. 
4  :00  to  5  :30  p.  m. — Clift    Dance   Orchestra. 
6  :30  to  7  :30  p.  m. — Clift    Hotel    Concert  Trio. 
8:00  to  12  p.m. — Clift  Dance  Orchestra. 


KGTT- 


-GLAD  TIDINGS  TEMPLE 
FRANCISCO— 207 


SAN 


Sunday,  March  13 

2  :S0  to  3  :00  p.  m. — Sunday  school. 

3  :00  to  5  :00  p.  m. — Temple  Bervice. 
8:00  to  10:00  p.  m. — Evening    service. 

Monday.  March  14 

12:30  to  1:00  p.  m. — Daily  Scripture  reading. 

Tuesday,  March  15 

12:30  to  1 :00  p.  m. — Daily  Scripture  reading. 

8  :00  to  10  :00  p.  m. — Studio  program. 

Wednesday,  March  16 

12  :30  to  1 :00  p.  m. — Daily  Scripture  reading. 

2  :30  to  4:00  p.  m. — Divine  healing   Bervice. 

8  :00  to  10  :00  p.  m. — Studio  program. 

Thursday.  March  17 

12  :30  to  1 :00  p.  m.— Daily  Scripture  reading. 

Friday,  March  18 

12:30  to  1:00  p.  m. — Daily  Scripture  reading. 

8  :00  to  10  :00  p.  m. — Studio  program. 

5  :00  to  4  :00  p.  m. — Sunshine  hour. 
Saturday.  March  19 

12:30  to  1 :00  p.  m.— Daily  Scripture  reading. 

KGO— GENERAL   ELECTRIC   CO., 
OAKLAND— 361 

Sunday,  March  13 

11:00  a.m. — First   Congregational    Church    service, 
San  Francisco. 

2  :40  p.  m. — San    Francisco    Symphony    Orchestra    con- 
cert, direction  of  Alfred  Hertz. 

6  :30  p.  m.  to  7  :30  p.  m. — Bern's   Little  Symphony. 

7  :30  p.  m. — Weather  Bureau  report. 

7:35  p.m. — First    Congregational    Church    service, 

San  Francisco. 
9 :00  to  10 :00  p.  m. — Bern's  Little  Symphonj. 

Monday.  March  14 

11:30  a.  m.  to  1 :00  p.  m. — Concert. 

12:00  noon — Time  signal. 

12  :30  p.  m. — Weather  Bureau  report. 

1:30  p.m. — New  York  stocks. 

1:37  p.m. — San  Francisco  stocks. 

1 :42  p.  m. — Weather  Bureau   report. 

4  :00  to  5  :00  p.  m. — California    Federation    of    Women's 

Clubs. 
6:30  to  6:00  p.  m.— KGO  Kiddies'  Club. 
6:00  to  6  :55  p.  m. — Bem'i   Little  Symphony. 

6  :55  p.  m. — News. 

7  :03  p.  m. — Weather. 

7:06  p.m. — S.  F.   Produce,  Grain,   Cotton,  Metals. 
7:14  p.m. — N.  Y.  stocks  {closing) 
7:21p.m. — S.  F.  stocks   (closing). 

Tuesday,  March  15 

11 :30  a.  m.  to  1 :00  p.  m. — Concert. 

12 :00  noon — Time  signal. 

12  :30  p.  m. — Weather  Bureau  report. 

1 :30  p.  m. — N.  Y.  stocks 

1 :37  p.  m. — S.  F.  stocks. 

1 :42  p.  m. — Weather  Bureau   report. 

6:00  p.  m. — "Mental    Measurements"    lectures. 

6:00  to  6:56  p.  m. — Bern's   Little  Symphony. 

6  :55  p.  m. — News. 

7  :03  p.  m. — Weather  Bureau  report. 

7:06  p.m. — S.   F.  Produce,  Grain,   Cotton,  Metals. 

7:21p.m. — S.  F.  stocks    (closing). 

8:00  to  9:00  p.  m. — Oakland   Studio,  The  Pilgrims. 


9:00  p.m. — "Chats  About  New  Books." 

9:20  p.m. — Surprise   broadcast. 

Wednesday,  March  16 

11 :30  a.  m.  to  1 :00  p.  m. — Concert. 

12:00  noon — Time  signal. 

12:30  p.m. — Weather  Bureau  report. 

1:30  p.m. — N.  Y.  stocks. 

1 :37  p.  m. — S.   F.  stocks 

1 :42  p.  m. — Weather  Bureau    report. 

6:30  p.  m.— "The  Caliph." 

6  :00  to  6  :55  p.  m. — Bern's   Little  Symphony. 

6  :55  p,  m. — News. 

7:03  p.m. — Weather  Bureau  report. 

7:06  p.  m.—  S.  F.  Produce.  Grain,  Cotton,  Metals. 

7:14  p.m. — N.    Y.   stocks    (closing). 

7:21  p.  rn.— S.   F.  stocks   (closing). 

8:00  p.  m.  (S.  F.  studio) — Farm    program. 

8:20  p.m. — An   interview  with  the  Agricultural 

Economist. 
8:30  p.  m. — W.   O.  W.  Male  Trio. 
8  :40  p.  m. — Address. 
9:00  p.  m.— W,  O.  W.  Male  Trio. 
Thursday,  March  17 
10:40  a.m. — Classroom    instruction,    Oakland    Public 

Schools. 
11 :30  a.  m.  to  1 :00  p.  m.—  Concert. 
12:00  noon — Time  signal. 
12:30  p.m. — Weather  Bureau  report. 
1  :S0  p.  m.— N.   Y.   stocks. 
1 :37  p.  m.— S.    F.  stocks. 
1:42  p.m. — Weather  Bureau   report. 
5:00  to  6:00  p.  m. — "Friend   to  Boys." 

6  :00  to  6:55  p.  m. — Bern's   Little  Symphony. 
f*:65  p.  m. — News. 

7  :03  p.  m. — Weather    Bureau    report. 

7:06  p.m. — S.   F.   Produce.   Grain,   Cotton,  Metals. 

7:14  p.m. — N.   Y.   stocks    (closing). 

7:21p.m. — S.  F.  stocks    (closing). 

8:00  p.m.  (Oakland  studio) — "The  Serenade,"   a  comic 

opera. 
9  :30  to  12  :00  p.  m. — John    Philpott's    Midshipmen. 
Friday.  March  18 
11 :10  a.  m.— Home-making  talk. 
11 :30  a.  m.  to  1 :00  p.  m. — Concert. 
12:00  noon — Time  signal. 
12:30  p.m. — Weather  Bureau  report. 
1 :30  p.  m. — N.    Y.    Btocks. 
1 :37  p.  m. — S.   F.  stocks. 
1:42  p.m. — Weather  Bureau    report. 
5:30  p.m. — Children  story-teller. 

6  :00  to  6  :56  p.  m. — Bern's   Little  Symphony. 
6:55  p.  m. — News. 

7  :03  p.  m. — Weather    Bureau    report. 

7:06  p.m. — S.  F.   Produce,  Grain,  Cotton,  Metals. 
7:14p.m. — N.  Y.  stocks    (closing). 
7:21p.m. — S.  F.  stocks   (closing). 

8  :00  p.  m.  (S.  F.  studio) — Program. 
Saturday,  March  19 

11 :30  a.  m.  to  1 :00  p.  m. — Concert. 

12  :00  noon— Time  signal. 

12:30  p.  m.— Weather  Bureau   report. 

8  :00  p.  m. — Weekly  Sport  Review. 

8:15  to  9:15  p.  m. — Program  from   Hotel   Leamington. 

9:15  p.  m.  to  1  :00  a.  m.— Will    Gunzendorfer's   Band. 

KTAB— ASSOCIATED    BROADCASTERS, 
OAKLAND— 302.8 

Sunday,  March  13 

9:45  to  10:45  a.  m.— Professor   E.   C.    Linsley'a   Bible 

class. 
11:00  a.m. — Services  of  Tenth  Avenue  Baptist  Church. 
7:45  p.m. — Services  of  Tenth  Avenue  Baptist  Church. 
Monday,  March  14 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:15  to  9:46  a.  m. — Shopping   hour. 
6:30  to  7:00  p.  m.— Twilight  hour. 

7  :00  to  7  :30  p.  m. — Shopping  hour. 

8  :00  to  10  :00  p.  m. — Program. 

Tuesday,  March  15 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:15  to  9:45  a.  m. — Shopping   hour. 
9:45  to  10:00  a.  m. —"Diet  and   Health." 

6  :30  to  7  :00  p.  m. — Twilight  hour. 

7  :00  to  7  :30  p.  m. — Shopping  hour. 

8:00  to  8:15  p.  m.— "Fifteen    Minutes    with    Stamp 

Collectors." 
8:15  to  10:00  p.  m.— KTAB  Quartet. 
Wednesday.  March  16 

8:45  to  9:15  a.  m.— "The  Hour  of  Prayer." 
9:15  to  9:45  a.  m. — Shopping   hour. 

6  :30  to  7  :00  p.  m.— Twil  ight  hour. 

7  :00  to  7  :30  p.  m.— Shopping  hour. 

8:00  to  10:00  p.  m.— The  Columbian  Trio. 

Thursday,  March  17 

8:46  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9  :15  to  9  :45  a.  m. — Shopping  hour. 

6  :30  to  7  :00  p.  m.— Twilight  hour. 

7  :00  to  7  :30  p.  m. — Shopping  hour. 
Friday,  March  18 

8:45  to  9:15  a.m.— "The  Hour  of  Prayer." 
9  :15  to  9  :45  a.  m. — Shopping   hour, 
6  :00  to  6  :20  p.  m.— Dr.  Thompson. 
7 :00  to  7  :30  p.  m. — Shopping  hour. 

8  :00  to  9  :00  p.  m.— Studio  program. 
9:00  to  10:00  p.  m. — Goat  Island   Goats. 
Saturday.  March  19 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 
9:16  to  9:45  a.  m. — Shopping   hour. 
T  :00  to  7  :30  p.  m. — Shopping  hour. 


KLX— OAKLAND  TRIBUNE, 
OAKLAND— 509 

Monday,  March  14 

10  :30  a.  m.— Martha  Lee. 

7  :00  to  7  :30  p.  m. — News    broadcast. 

8  :00  to  9  :00  p.  m.— Program. 

9  :00  to  10  :00  p.  m.— Weekly    meeting    of    Lake    Merritt 

Ducks. 

Tuesday,  March  15 

7:00  to  7:30  p.  m.— News    broadcast. 

Wednesday,  March  16 

10:30  a.  m.— Martha  Lee. 

6:30  to  7  :00  p.m.— Athens  Ath.    Club  dinner  concert 

7  :00  to  7  :30  p.  m. — News  broadcast. 

8  :00  to  9  :00  p.  m. — Educational  program. 

9  :00  to  10  :00  p.  m.— Special   program. 
Thursday,  March  17 

7  :00  to  7  :30  p.  m.— News    broadcast. 
Friday,  March  18 

10:30  a.  m.— Martha  Lee. 

7:00  to  7  :30  p.  m. — News    broadcast. 

8  :00  to  9  :45  p.  m. — Program. 

9:45  to  10:30  p.  m.— Athens  Athletic  Club   Orchestra. 

Saturday,  March  19 

7  :00  to  7  :30  p.  m. — News    broadcast. 

KFUS— GOSPEL  RADIO,  OAKLAND— 256 

Sunday,  March  13 

9 :00  a.  m.—  Exposition    of    the    International    Sunday 

school   lesson. 
11 :00  to  12:00  noon — Church  services. 
7  :45  to  9  :00  p.  m. — Evening    service. 
Monday,  March  14 
10:00  a.  m. — The  hour  of  Christian  Ministry. 


Follow  the 

(jolden  ^ad 

to  Health! 

Tune  in  on  KPO  every  morn- 
ing at  6:45  -  7:15  or  7:45  for 
the  Daily  Golden  Road  to 
Health  Exercises 

These  exercises  are  given  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California;  for  22  vears  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  qual- 
ity in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


March  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Radio  Program  for  Next  Week 


Wednesday,  March  16 

10:00  a.m. — The  hour  of  Christian   Ministry. 

8:00  p.m. — Sacred  songs. 

Friday,  March  18 

10:00  a.m. — The  hour  of  Christian  Ministry. 

8:00  p.m. — Telephone  or  write  in  your  health  ques- 
tions and   they  will   be   informally  discussed. 

Saturday,  March  19 

1 :30  to  2  :30  p.  m. — Children's    church    broadcast   . 

6:30  to  7  :30  p.  m. — Gospel    Weather    Bureau    forecast. 
Announcements  of  churches   for  Sunday. 

KFI— EARLE  C.  ANTHONY,  INC., 
LOS  ANGELES— 467 

{Copyright    1925    by   Earle  C.    Anthony,    Inc.) 

Sunday,  March  13 
10:00  a.m. — Morning:  services, 

2:45  p.m. — San  Francisco  Symphony  Orchestra,  di- 
rection of  Alfred  Hertz,  presented  by  the  Standard 

Oil     Company    of    California.      Broadcast    by    KFI, 

KPO  and  KGO. 
6 :00  p.  m. — Weekly    program    of    classical    and    semi- 
classical  music,  by  the  Russian  Academy  of  Musical 

Art  trio. 
6  :58  p.  m. — Father  Ricard's  sunspot  weather  forecast. 
7:00  p.m. — Aeolian   organ   recital,   Alex  Reilly  at  the 

console. 
8:00  p.m. — Packard  classic   hour. 
9:00  p.m. — Bob  Bottger  and  his  Venetians  dance 

orchestra. 
10:00  p.m. — Packard  Six  Orchestra. 
Monday,  March  14 
10  :20  to  10  :40  a.  m. — Furnishings  for  the  home,  Agnes 

White. 
10:40  to  11:00  a.  m—  Betty   Crocker  Gold  Medal  Flour 

talks. 
11 :10  to  11 :30  a.  m, — Food    talks    by    Agnes    White. 
6:30p.m. — Virgil. Ray's  Winter  Garden  Orchestra. 
6:15  p.  m. — Radiotorial. 
6 :30  p.  m. — Vest  Pocket  Period. 
7:00  p.m. — Program  by  the  Starke  Sisters. 
8:00  p.m. — Cello  recital  by  Ferenz  Steiner. 
9:00  p.  m. — Ruth   Palethorpe,   soprano,  and    Lewis    A. 

Kerwin,  accompanist. 
10  :00  p.  m. — Weekly     program,     presenting     vaudeville 

artists,  by  Meiklejohn   Bros. 
Tuesday,  March  15 

6:30  to  6  :00  p.  m. — The  Dragon    Hawaiians. 
6:15  p.  m. — Music    Appreciation    Chat. 
f':30p.  m. — Vest   Pocket  period. 
7:00  p.m. — Jack   Martin's    Hawaiian   Trio. 
8:00  p.m. — Weekly    program    by    the    Gattone    String 

Quartet. 
9:00  p.m. — Thomas    Wallace,    baritone,    and    Leontine 

Redon,  mezzo,  soprano. 
10:00  p.m. — Azure   Music   Club.     Glenn    Edmunds   and 

his  Collegians  Dance  Orchestra. 
Wednesday,  March  16 
10:20  to  10:40  a.  m. — Child    Training    tnlks    by    Agnes 

White. 
10:40  to  11  :00  a.  m.— Betty   Crocker    Gold    Medal    Flour 

talks. 
11:10  to  11:30  a.  m.— Food    talks    by    Agnes    White. 
6:30  p.m. — Bob  Holman's  Hollywood  Harmony 

Hounds. 

6  :15  p.  m.- — Radiotorial. 

6:30  p.  m. — Vest   Pocket  period. 

7 :00  p.  m.— Ray  Fisher's  Original  Victorians  Dance 
Orchestra. 

7  :30  p.  m.— Nick    Harris,    detective    stories. 

7:45  p.m. — William    MaeDougall,   Scotch   comedian. 

8:00  p.m. — Calpet  Orchestra,  Pryor  Moore,  direction. 

9:00  to  11 :00  p.  m.  —  The  Los  Angeles  Philharmonic 
Orchestra,  Walter  Henry  Rothwell,  conductor,  pre- 
sented by  the  Standard  Oil  Company  of  California, 
broadcast  by  KFI  and  KPO. 

Thursday,  March  17 

6:80  p.m. — Sebastian's  Cotton  Club  Orchestra. 

6:15  p.  m. — Radiotorial. 

6:30  p.m. — Clarice  Russell  and  Leslie  Adams. 

7:00  p.  m. — Weekly  program  presented  by  the  Uni- 
versity  of  Southern    California. 

8:00  p.m. — KFI   drama   hour. 

9:00  p.m. — J.   Maurice  Woods,   baritone. 

10:00  p.m. — Johnston  and  Farrels   Music  Box  hour. 

Friday.  March  18 

10:20  to  10:40  a.  m. — Talk    on    home    management    by 
Agnes  White. 

10:40  to  11  ;00  a.  m.— Betty  Crocker  Gold  Medal  Flour 
talks. 

11 :10  to  11:30  a.  m. — Food   talks   by    Agnes  White. 

6:30  p.m. — Henry  Starr,   pianist  and  vocalist. 

6:15  p.m. — KFI  Radiotorial   period. 

6:80  p.m. — Collegiate  Aeolians  Dance  Orchestra. 

7:00  p.m. — Aeolian  organ  recital,  Alex  Reilly  at  the 
console 

8:00  p.  m.  — Program    by   Paul    Roberts   and    Leslie 
Adams. 

9:00  p.m. — Sweetwater  High  School  Symphony. 

10:00  p.  m.— Packard  Ballad   Hour. 

Saturday.  March   19 

6:30  p.  m.— Mosby's   Hot  Five  Dance  Orchestra. 

6:15  p.  m. — Radiotorial    period. 

5:30  p.  m. — Mack's    Collegians. 

7:S0  p.  m.— Felipe   Delgado.   Media    Hora    Espanola. 

i:Q0p.  m. — Program  by  the  Los   Angeles  Soap  Com- 
pany,   broadcast  simultaneously   by  KFI  and   KPO.     * 

>:00  p.  m.— Program  by  Alma  Frances  Gordon. 

10:00  p.  m.— Packard   Radio  Club. 

11:00  p.  m  —  KFI   Midnight    Frolic. 


KNX— L.   A.   EVENING   EXPRESS, 
LOS  ANGELES— 337 

Daily  except  Sunday 

8:00  a.m. — Inspirational    talk   and    morning  prayer. 

8:55  a.m. — Time  signalB. 

9  :00  a.  m.— Shopping    news. 

10:30  a.m. — Household  economics    (except  Friday  and 

Saturday). 
12:00  noon — Orchestra,    George   Redman,    director. 
1:30  p.  m.— The  Book    Worm. 
4:00  p.m. — Lost  and   Found  column. 
4  :55  p.  m. — Market  reports. 
6  :00  p.  m, — Biltmore  Hotel   Orchestra. 
6:30  p.m. — Dinner  hour  concert. 
Sunday,  March  13 
10:00  a.m. — First  Presbyterian   Church  of  Hollywood. 

2  :00  to  4  :00  p.  m. — Musical    program. 

4  :00  p.  m. — Roberts  Golden  State  Band. 
5:15  p.m. — Wilshire  All-Souls   Church. 

6  :30  p.  m. — First  Unitarian   Church. 

7  :00  p.  m. — First   Presbyterian    Church  of  Hollywood. 
8:00  p.  m. — Concert  orchestra, 

9  :00  p.  m. — Courtesy  program. 

Monday,  March  14 

8:00  p.m. — First    Presbyterian    Church    of    Hollywood. 

7  :00  p.  m. — Courtesy  program. 
V  :30  p.  m. — Playlet. 

8  :00  p.  m. — Courtesy  program. 

9:00  p.m. — Goodrich   Silvertown    Cord    Orchestra. 

10:00  p.m. — KNX  feature  program. 

11:00  p.m.- — Gus   Arnheim'B   Orchestra. 

Tuesday,  March  15 

8:00  p.m. — Combined  program  of  the  Police  and 

Fire  Departments. 
4  :00  p.  m. — Radio    matinee. 

7  :00  p.  m. — Feature  program. 
8:00  p.  m. — Feature  program. 
9:00  p.m. — Courtesy  program. 

10:00  p.m. — Hotel   Ambassador  Orchestra. 
Wednesday,  March  16 

8  :00  p.  m. — Paul  Hugon. 
3:30  p.  m. — Musical   program. 
4:00  p.m. — "What  Have  You?" 
7:00  p.m. — Courtesy  program. 

7  :30  p.  m. — Feature  program. 
8 :00  p.  m. — Courtesy  program. 
9:00  p.  m. — Courtesy  program. 

11  :00  p.  m. — Hotel  Ambassador  Orchestra. 

Thursday,  March   17 

11:00  a.m. — Nature  talk. 
7  :00  p.  m.— Organ  recital. 
8:00  p.  m. — Courtesy  program. 

9  :00  to  10  :00  p.  m. — Tucker   and    Charleson. 

10  :00  p.  m. — Feature  program. 

11:00  p.m. — Hotel  Ambassador  Orchestra. 
Friday.  March  18 

3  :00  p.  m. — Musical   program. 

4  :00  p.  m.— Boy    Scouts'   musical    program. 
7  :00  p.  m. — Feature  program. 

8 :00  p.  m. — Courtesy  program. 

9  :00  p.  m. — Feature  program. 

10:00  p.m. — American    Legion   Stadium, 

11 :00  p.  m.— Hotel  Ambassador  Orchestra. 

Saturday,  March   19 

3:00  p.m. — Town  Crier  of  the  Day  and  his  Pals. 

7:00  p.m. — Stories  of    insect   life. 

7:15  p.m. — Announcement  of  Sunday  services. 

7  :30  p.  m. — Feature  program. 
8:00  p.  m. — Feature  program. 
9:00  p.  m. — Feature  program. 

10:00  p.m. — Hotel   Ambassador   Orchestra. 
11:00  p.m.  —  KNX    Frolic    from    the  main   studio. 

KFWB— WARNER   BROS., 
HOLLYWOOD— 252 

Sonday,  March   13 

2  :00  to  8  :00  p.  m. — Organ    recital. 

8  :S0  to  9  :00  p.  m. — Studio    program. 

9  :00  to  1 1 :00  p.  m. — Warner    Bros.    Frolic. 
Monday,  March  14 

12  :S0  to  1 :30  p.  m. — Classified  hour. 
6:00  to  6:40  p.  m. — Children's  period. 

6  :40  to  6  :00  p.  m. — "Physiology    and     Psychology    of 
Beauty." 

6  :00  to  7  :00  p.  m. — Dinner  hour  concert. 

7  :00  to  S  :00  p.  m. — Concert    orchestra    and   soloists. 

8  :00  to  8:10  p.  m. — Daily    news   items. 

8:10  to  9:00  p.  m. — Owen    Fallon's   Californians. 

9  :00  to  9  :50  p.  m. — European    Novelty   Orchestra. 
9  :50  to  10  :00  p.  m. — Daily  news  items. 

10:00  to  11  :00  p.  m. — Rainbow   Hour. 

11  :00  to  12  :00  p.  m. — Henry    Halstead   and   his 
orchestra. 

Tuesday.   March   15 

12:30  to  1 :30  p.  m. — Classified  hour. 

4  :45  to  5  :00  p.  m. — "Diet." 

(Continued  on  Pape  14) 

5:00  to  5  :40  p.  m. — Children's   period. 

5  :40  to  6  :00  p.  m. — "Physiology    and    Psychology    of 

Beauty." 
f,  :M  to  7  :0O  p.  m. — Dinner  hour  concert. 
7  :00  to  7  :S0  p.  m. — Studio   program. 
7  |M  to  7  :50  p.  m. — Dan    Santos*  Hawaiian  Trio. 

7  :50  to  8  :00  p.  m. — Daily  news     items. 

8  :00  to  9  :00  p.  m. — Hollywood  Six   Oreheatrm. 


the  new 

San  Joaquin 
Flyer 

—  by  day  through  the  San  Joaquin 
Valley  between  San  Francisco 
and  Los  Angeles  —  daily  on  and 
after  March  20 

New  convenience  for  business 
travelers.  An  opportunity  to  see 
the  great  valley  country  as  you  ride. 

San  Joaquin  Flyer  will  leave  San 
Francisco  (Ferry)  at  8:40  a.m., 
arriving  Fresno  2:10  p.  m.  Leaves 
Fresno  2:25  p.m..  arriving  Los 
Angeles  11:16  p.m.  Returning, 
leaves  Los  Angeles  7:50  a.m.,  ar- 
riving Fresno  4:20  p.m.,  San 
Francisco  10:05  p.  m. 

Speedy,  comfortable  service. 
Parlor-observation  car,  coaches 
and  diner.  Serves  important  val- 
ley points,  operating  via  Tracy. 
Merced.  Fresno.  Tulare.  Bakers- 
field,  Mojave.  Saugus,  Glendale. 

$25  round  trip  to  Los  Angeles, 
good  for  16  days.  9  other  trains 
in  day  and  night  service  via  Coast 
and  Valley  lines. 

Southern 
Pacific 


Pbont  Daxtnpori 4000 

for  all  offtcti 

Ferry  Station 

65  Geary  Street 

Third  Street  Station 

Oakland : 

Phone  Lakttide  1 420  for  information 

burtau  and  all  offitti 

13(h  and  Broadway  l6th  Street  Station 

1st  and  Broadway  Station 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  12,  1927 


PLEASURE'S  WAND 

(Continued  from  Page  7) 
sible.  A  hearty  welcome  is  being  ex- 
tended the  thorough  business  man 
from  Detroit,  who  is  bringing  some 
brilliant  eastern  ideas  to  Market 
street. 

Miss  Gladys  Salisbury  is  the  cap- 
able organist  whose  musical  accom- 
paniments add  considerably  to  each 

motion  picture  presentation. 

*  *     * 

St  Francis 

Wallace  Beery  is  playing  at  the  St. 
Francis  this  week  in  the  role  of 
Casey  in  "Casey  at  the  Bat." 

The  story  closely  follows  the  poem 
of  DeWolf  Hopper  fame.  The  small 
junkman  of  Centerville  becomes  the 
idol  of  Broadway  because  of  his  bat- 
ting prowess.  The  Floradora  Sextet, 
the  Metropole  Bar,  horseless  car- 
riages and  the  night  life  of  Broadway 
of  1901  give  the  comedy  an  historical 
background. 

Andrea  Setaro  is  playing  some  of 
the  musical  hits  of  "Old  Broadway" 

for  this  feature. 

*  *     * 

At  the  Elder  Gallery 

Joan  London,  daughter  of  Jack 
London,  will  give  a  lecture  recital  in 
the  Paul  Elder  Gallery,  Saturday  aft- 
ernoon, March  19th,  at  2:30  o'clock. 
Her  dramatic  program  will  consist  of 
a  brief  biographic  and  personal 
sketch  of  her  father,  followed  by  a 
reading  from  her  father's  writings, 
selected  from  the  point  of  view  of 
Jack  London  as  the  last  of  the  Fron- 
tier Writers. 

*  *     * 

Orpheum 

Centennial  week  in  the  vaudeville 
world  brings  two  special  features  to 
the  Orpheum,  Saturday,  starring  Fan- 
nie Ward  as  headliner.  "She  looks  20 
and  is  62."  Her  sketch,  "The  Miracle 
Woman,"  was  written  for  her  by 
Edgar  Allen  Woolf. 

"Dr."  Rockwell  stays  over  for  the 
second  week  in  his  hilarious  quack 
doctor  stunt.  The  Merediths,  Made- 
lyn  and  Hoyt,  stay  over  for  the  week, 
too,  staging  an  elaborate  dance  act. 

New  features  for  the  Orpheum  in- 
clude Jed  Dooley,  stage  and  screen 
star  in  comedy  scenes ;  Andree  Evana 
in  "Remarks" ;  Jeane  Joyson,  a  sing- 
ing girl  and  the  popular  Wheeler 
Trio. 

As  an  extra  added  feature  for 
"Centennial  Week,"  the  Orpheum  Cir- 
cuit has  arranged  for  a  special  film 
which  will  depict  the  advancement  of 
vaudeville  beginning  with  the  old  La- 
fayette Theater  in  New  York,  100 
years  ago,  up  to  the  present  day 
vaudeville  houses,  to  be  shown  in  all 

the  theatres  on  the  entire  circuit. 

*  *     * 

Golden  Gate 

..  The    Golden    Gate    Theater,    this 


week,  along  with  60  other  Orpheum 
theaters  will  observe  vaudeville's 
Centennial  at  the  program  opening 
this  Saturday  afternoon.  "Nobody's 
Widow"  brings  Leatrice  Joy  to  the 
screen  as  the  feature  picture  in  the 
Avery  Hopwood  play. 

Miss  Juliet,  headlined  as  the  "One 
Girl  Revue,"  gives  songs  and  dances 
assisted  by  Harold  Solmon  at  the 
piano. 

"The  Plasterers"  is  presented  by 
Charles  O'Donnell  and  Ethel  Blair, 
acrobats,  pantominists,  comedians. 
Gaston  and  Andree  bring  a  London 
dancing  and  singing  revue.  Paul 
Sydell  and  his  trick  dog,  "Spotty"; 
Walter  Nielson,  comedy  bicyclist; 
Harry  Hollingsworth  and  Nan  Craw- 
ford are  other  stars  of  the  program. 
*     *     * 

Color  As  a  Fine  Art 

The  Clavilux  is  the  instrument 
which  has  made  possible  the  use  of 
light  as  a  Fine  Art.  Its  inventor  is 
Thomas  Wilfred  and  its  present  stage 
of  perfection  is  the  result  of  twenty- 
one  years  of  research  and  experimen- 
tation. 

In  1908  Mr.  Wilfred  first  stated  the 
theory  that  Form,  Color  and  Motion 
in  an  Art  of  Light  correspond  to 
Melody,  Harmony  and  Rhythm  in 
Music.  Fourteen  years  later,  in  1922, 
he  proved  his  theory  to  the  world  by 
playing  a  program  of  Light  composi- 
tions at  the  Neighborhood  Playhouse 
in  New  York  City. 

Immediate  recognition  of  the  new 
Art  form  came  from  critics  and  pub- 
lic alike  and  praise  for  the  man  who 
had  made  it  possible  was  heard  on  all 
sides.  Since  that  time  annual  recital 
tours  have  been  made  in  this  country 
by  Mr.  Wilfred.  In  1925  Europe  was 
first  made  acquainted  with  the  Art 
of    Light. 

Seeing  a  Clavilux  recital  is  like 
nothing  you've  ever  known.  Zoe 
Beckley  said  in  the  New  York  Eve- 
ning Mail  that  she  could  not  describe 
it  and  then  went  on  to  tell  of  the 
"Image  form  painted  upon  space  with 
a  brush  dipped  in  dawn  and  sunset." 
That  almost  describes  what  you  see, 
but  not  the  peculiar  emotional  inten- 
sity of  the  performance. 

Mr.  Wilfred  hopes  some  day  to 
establish  a  Temple  of  Light;  a  build- 
ing where  will  be  found  laboratories, 
work  rooms,  lecture  rooms  and  spe- 
cial studios,  and  as  its  center  and  core 
a  theater  unlike  any  other.  Here 
there  may  be  music  or  light  independ- 
ently featured  or  combined  and  also 
the  drama  played  against  a  setting 
projected  by  specially  constructed  in- 
struments. 

Thomas  Wilfred,  the  inventor,  is  to 
present  his  Clavilux  in  San  Francisco, 
at  two  performances,  under  the  aus- 
pices of  the  National  League  for  Wo- 
man's Service  in  its  new  role  as  the 


Woman's  City  Club  of  San  Francisco, 
the  15th  of  March,  at  the  St.  Francis. 


RADIO  PROGRAMS 

(Continued  from  Page  13) 

9  :00  to  9  :50  p.  m. — Franklyn    Colson,    draraBtie    tenor. 

9  :50  to  10  :00  p.  m. — Daily  news  items. 

10  :00  to  11 :00  p.  m. — Rainbow  Hour. 

11:00  to  12:00  p.  m.— Henry  Halstead  and  his 

orchestra. 
Wednesday.  March  16 
12:30  to  1  :30  p.  m. — Classified  hour. 
6  :00  to  6  :40  p.  m. — Children's  period. 
6  :40  to  6  :00  p.  m. — "Physiology    and     Psychology    of 

Beauty." 

6  :00  to  7  :00  p.  m. — Dinner  hour  concert. 

7  :00  to  7  :30  p.  m. — Thirty   minutes  of  sunBhine. 
7  :30  to  7  :50  p.  m. — Warner    Bros.    Orchestra. 

7  :50  to  8  :00  p.  m. — Daily    newB    items. 

8  -.00  to  9  :00  p.  m. — Glen    Edmunds    and    his    Collegians. 

9  :00  to  9  :50  p.  m. — String    Trio. 

9  :50  to  10  :00  p.  m. — Daily  news  items. 

10  :00  to  11  :00  p.  m. — Rainbow    Hour. 

11:00  to  12:00  p.  m.— Henry   Halstead  and  hit 

orchestra. 
Thursday,  March   17 
12  :30  to  1  :30  p.  m. — Classified  hour. 

5  :00  to  5  :30  p.  m. — "Physiology    and    Psychology   of 

Beauty." 
5:30  to  6:30  p.  m. — St.    Patrick's    Day    program. 

6  :T0  t/>  7  :30  p.  m. — Dinner  hour   concert. 

7  :30  to  8  :00  p.  m. — Program. 

8:00  to  8:10  p.  m. — Daily  news  items. 
8:10  to  9:00  p.  m. — Hawaiian   Trio. 

9  :00  to  9  :60  p.  m. — String  Trio. 
9:50  to  10:00  p.  m. — Daily  news  items. 

10  :00  to  11  :00  p.  m.— Rainbow   hour. 

11  :00  to  12:00  p.  m. — Henry    Haletead  and   his 
orchestra. 

Fridny,  March  18 

12  :30  lo  1  :30  p.  m. — Classified  hour. 

S  :40  to  6  :00  p.  m. — "Physiology    and    Psychology    of 
Bcnuly." 

(Continued  on  Page  19) 


NEW  ORLEANS' 

To  better  serve  pur  many  friends  and 
patrons  over  '-wo.ooaoo  has  been 
expended  in  reconstruction  to 
maintain  this  famous  hostelry  as 

One  of  Americas  Leading  Hotels ; 

ACCOMMODATING  1000  GUESTS 

Lai|e  rooms  with  unusually  high 
ceilings  and  $qod  ventilation  ab- 
solutely essential  to  the  Southern 
climate  make  for  perfect  comfort 
Alfred  S.ArviER.ANDCo.,ad. 

NEW     ORLEANS.U. 

Send  fir  dcscriptiw  finder      Ticket  Offices  of 

Illustrated  Msrdi  Gras      all  Transportation 

Pro^Tdm  for  the  aasipft        lines  in  lobby 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and   Night 

City    Sierhtsecinc $3.00  per  hour 

Shopping 2.50  per  hour 

Short    Trips.    Taxicab    Rates 


PROSPECT 

4000 


585   Post.   St.. 
San  Francisco 


March  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


CARQUINEZ  STRAITS  BRIDGE 

By  Eleanore  F.  Ross 

LAST  Thursday,  the  3rd  of  March,  1927,  the  north  span 
of  the  Carquinez  Straits  Bridge,  the  largest  bridge  in 
the  world,  was  successfully  raised  into  place. 

So  complete  and  carefully  worked  out  were  the  plans 
of  the  chief  engineers  of  the  American  Toll  Bridge  Com- 
pany, that  the  great  fabricated  section  of  steel  which 
composed  the  north  span  of  the  bridge,  450  feet  in  length, 
and  weighing  750  tons,  in  spite  of  hazards  and  dangers 
facing  the  workers,  in  spite  of  tides  and  currents  of  the 
tumultuous  Carquinez  Straits,  was  hoisted  amid  the 
shrieks  of  tugs  and  other  water  craft,  and  the  shouts 
of  the  multitudes  of  people  on  the  shores,  into  place  with- 
out a  hitch. 

In  fact,  the  tidal  power,  which  at  the  close  of  the  great 
performance  created  a  serious  liability,  was  in  the  begin- 
ning harnessed  as  an  asset. 

As  the  tide  flowed  in  and  the  water  rose,  the  two  barges 
which  had  been  towed  into  place  early  in  the  day,  be- 
neath the  mighty  span,  lifted  it  from  its  temporary 
supports. 

Then,  at  11  o'clock  in  the  morning,  the  barges  with 
their  precious  load,  were  towed  out  into  the  strait  and 
the  greatest  phase  of  the  feat  was  begun. 

For  a  considerable  time,  the  barges,  receiving  orders 
from  the  American  Toll  Bridge  engineers,  maneuvered 
against  the  adverse  currents,  getting  the  span  into  posi- 
tion beneath  the  superstructure,  where  just  the  matter 
of  an  inch  would  spell  triumph  or  disaster. 

Giants  steel  cables  attached  on  both  ends  of  the  bridge 
were  wrapped  around  the  waiting  cantilever  arms  above, 
tackles  were  affixed  to  four  huge  boxes  filled  with  sand 
as  counterweights,  totaling  the  weight  of  the  span. 

Slowly,  with  the  most  meticulous  precision,  while  the 
vast  crowds  held  their  breath,  with  the  least  slip  mean- 
ing catastrophe,  the  great  span  was  lifted  to  the  super- 
structure arms  and  there  fastened  to  them  with  steel 
pins  twelve  inches  in  diameter,  each  weighing  1500  lbs. 

A  great  cheer  rose  simultaneously ;  the  immense  throng 
of  onlookers  and  bridge  workers  shouted  themselves 
hoarse;  tugs  and  launches  whistled  and  blew  sirens,  and 
hundreds  of  automobiles  honked  in  chorus. 

This  great  accomplishment  is  unique,  in  that  all  pre- 
vious span-lifting  enterprises  of  the  sort  have  been  per- 
formed by  means  of  hydraulic  apparatus,  according  to 
leading  engineers.  Yet  the  actual  time  of  the  lifting, 
which  ended  at  3:15  in  the  afternoon,  was  only  fifty 
minutes. 

Professor  Charles  E.  Derleth.  Jr..  engineering  expert 
of  the  University  of  California,  who  designed  the  bridge, 
advanced  the  claim  that,  with  its  total  length  of  4.482 
feet,  including  the  approach,  it  will  stand  as  the  longest 
highway  bridge  in  the  world. 

This  will  be  the  second  trans-bay  vehicular  span  to 
come  into  being,  the  Dumbarton  Highway  Toll  Bridge 
across  the  lower  arm  of  San  Francisco  Bay  being  the 
first . 

Construction  on  the  Carquinez  Straits  Bridge  started 
April  2nd,  1923:  it  is  scheduled  for  opening  to  motoring 
public  May  20th.  1927. 

It  is  being  built  by  the  American  Toll  Bridge  Company, 
at  a  cost  of  $7,500,000  and  extends  from  Crockett.  Contra 
Costa  County,  to  Solano  County  shore,  near  Vallejo.  span- 
ning Carquinez  Straits. 

The  total  length  of  the  bridge  is  4,482  feet:  center 
tower  is  150  feet:  length  of  viaduct.  1.132  feet:  height 
Of  main  towers  about  32."i  feet  above  mean  high  water: 
tower  steel  185  feet  in  height  above  bridge  floor. 


The  center  piers  rest  on  sandstone  foundation  bed,  132 
feet  below  mean  high  water;  depth  of  strait  at  center 
piers,  90  to  100  feet. 

The  foresight  of  the  builders  of  this  bridge  is  shown 
not  only  in  the  substantial  character  of  the  work,  but  also 
in  the  provision  of  a  30-foot  roadway  and  two  sidewalks. 
If  traffic  requires  it,  these  two  sidewalks  can  be  removed, 
thereby  making  the  roadway  40  feet. 

This  enterprise  will  be  an  outstanding  one,  not  only 
for  California  engineers,  but  for  the  rest  of  the  world. 


"Home  Industry" 

A  block  of  stock  of  first  preferred  of  a  total  par  value 
of  15,000,000  was  recently  sold  by  the  Pacific  Gas  and 
Electric  Company,  which  proved  conclusively  that  in- 
vestors in  P.  G.  and  E.  stock  in  California  include  prac- 
tically all  professions  and  trades.  This  sale  also  dem- 
onstrated that  P.  G.  and  E.  is  California  owned,  and  that 
it  is  not  the  wealthy,  but  the  average  Californian  who  is 
most  largely  represented  in  the  long  list  of  customer- 
owners. 

This  particular  issue  was  taken  by  4319  subscribers, 
from  all  walks  of  life,  including  cooks  and  waiters,  boot- 
blacks and  butchers,  draymen  and  druggists,  doctors, 
dentists,  attorneys,  etc.,  and  one  professional  wrestler. 


The  Right  Sequence 

"Love  me  and  the  world  is  mine,"  moaned  a  swain. 
"Get  it  first  and  I  will,"  retorted  his  practical  totsy. 
*     *     * 

A  man  rushed  into  a  tobacconist's  shop. 

"This  cigar  you  sold  me,"  he  said,  "it's — it's  simply 
frightful." 

"Well,  you  needn't  complain,"  said  the  tobacconist. 
"You've  only  got  one.  I've  got  thousands  of  the  beastly 
things." — Pearson's  Weekly. 


Escorted   and 
Independent 


Tours  to  Europe 

Write  for  Program 
DEAN  &  DAWSON ,  Ltd. 

Established  1871 


ERNEST   F.   RIXON,   General  Agent 

544  Market  Street.  San  Francisco.  Cai. 


TELEPHONE  SUTTER  2342 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  12,  1927 


SPEAKING  of  the  settlement  of  the  so-called  carpenters 
strike,  the  Industrial  Association  of  San  Francisco 
says  in  a  recent  number  of  "The  American  Plan" — "This 
is  indeed  the  beginning  of  a  new  unionism  in  the  building 
trades  in  San  Francisco,  a  unionism  of  employees,  em- 
ployers and  the  general  public,  based  on  mutual  trust 
and  confidence  and  impregnated  with  the  traditional  San 
Francisco  spirit  of  fair  play  and  respect  for  labor."  We 
trust  that  there  is  no  illusion  about  that. 

*  »     » 

A  great  deal  of  damage  was  done  by  the  recent  rains 
to  the  Mt.  Shasta  Hatchery  (largest  sport  fish  hatchery 
in  the  world).  Racks  and  traps  have  been  washed  out 
in  many  places  and  the  egg-take  at  the  collecting  stations 
is  likely  to  be  below  the  average  this  year. 

*  *     * 

The  Board  of  Supervisors  showed,  at  least,  a  grain  of 
commonsense  when  it  appointed  three  expert  bridge  en- 
gineers to  be  employed  to  work,  in  conjunction  with  the 
city  engineer,  to  make  a  comprehensive  study  and  inves- 
tigation of  the  bridge  problem.  The  engineers  are  asked 
to  report  on  a  probable  location,  within  thirty  days  of 
their  employment.  But,  after  all,  it  all  depends  upon 
the  war  department. 

*  *     * 

E.  Clemens  Horst,  a  member  of  the  Commonwealth 
Club,  has  recently  published  a  reply  to  Prof.  Fisher's 
defense  of  prohibition,  in  which  he  shows  that  since 
prohibition  there  have  been  notable  increases  in  intoxica- 
tion, liquor  consumption,  deaths  from  alcoholism,  venereal 
diseases,  diabetes,  homicides  and  suicides.  Mr.  Horst 
takes  the  position  that  Congress  can  at  any  time  modify 
prohibition  without  any  repeal  or  modification  of  the 
18th  Amendment. 

*  *     * 

Casualties  to  employees  in  train-service  accidents  in 
1926  were  9.8  per  million  locomotive  miles,  compared  with 
16.98  under  federal  control  and  11.61  in  1925.  For  each 
casualty  in  1926  a  train  was  run  a  distance  equivalent  to 
nearly  three  times  round  the  world.  For  the  seventh 
consecutive  year,  in  the  history  of  the  Southern  Pacific 
Company,  no  fatality  occurred  to  a  passenger  in  a  steam 
train  accident. 

*  *     * 

Olema,  Inverness,  Point  Arena  and  farms  in  that  sec- 
tion of  the  country  were  served  with  electric  light  and 
power  for  the  first  time  on  February  2.  The  current 
comes  from  the  Pit  River  plants  by  way  of  Vaca-Dixon 
and  the  new  Olema  substation. 


At  the  world's  biggest  hatchery  at  Petaluma,  on  one 
day,  February  12th,  169,000  new  chicks  were  born. 
California's  poultry  products  in  1926  were  valued  at 
$74,525,000. 

*     *     * 

World  finance  is  the  newest  American  industry,  the 
lending  of  money  to  the  world  in  general.  Interest  rates 
are  so  far  quite  high,  high  enough  indeed  to  provoke 
some  unfavorable  comment.  If  the  lending  is  to  go  on, 
interest  rates  will  have  to  come  down.  The  trend  is  now 
evidently  towards  the  production  of  great  masses  of 
wealth  at  home  and  lending  it  abroad. 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Fi-nds 4,550,000.00 

Employees'    Pension     Fund    over    $565,000.00, 

standing    on    Eooks    at  1.C0 

MISSION   BRANCH Mission  r.nd  21st  Streets 

PARK-PRES1  DIO  BRANCH Clement  St.  and  7th  Ave. 

11AIGHT  STREET  BRANCH Hoight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4,1  O  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  DS  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD    OFFICE:     TORONTO.    CANADA 
Paid   Up   Capital  $20,000,000  $20,000,000   Reserve   Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought :  FOREIGN  and  DOMESTIC  CREDITS 
Issued  ;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK:  PORTLAND,  ORE.;  SEATTLE. 
WASH.  :  MEXICO  CITY,  MEXICO. 

San    Francisco   Office:      450    California    Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst.  Manager 


Compensation.    General    Liability,    Plate    Glass.    Accident    and    Health. 
Fidelity   and   Surety.    Burglary,    Automobile    Insurance 


Branch   Office   Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers   of 

RIVETED    STEEL    PIPE.    TANKS.    CULVERTS.     PENSTOCKS. 

PLUMES.    GASHOLDERS.     SMOKESTACKS.     ETC. 

San   Francisco,  Calif.  Los  Angeles.  Calif. 

414   Market  Street  5717  Santa   Fe  Avenue 


THE  HOMER  SYSTEM 

ACCOUNTANTS  —  AUDITORS  —  COLLECTORS 

Supervision  of  C.  P.  A. 

Excellent  Legal  Connections 

Financial   Statements,   Balance    Sheets,   Tax   Reports,   Book- 
keeping Systems;  Bonded  Collectors  of  Bad,  Doubtful,  Slow 
Accounts;  Notes  Vigorously  Prosecuted. 

DeYoung  Building,  San  Francisco,  Calif. 

Phone  Garfield  2024 


W.  W.  HEALEY 
NOTARY    PUBLIC— INSURANCE    BROKER 

208   Crocker   Building    (Opposite   Palace   Hotel).   San    Francisco 
PHONE   KEARNY   391 


March  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


By  Eleanore  F.  Ross 

In  summing  up  the  book,  "Morning,  Noon  and  Night" 
the  critic  should  bear  in  mind  three  circumstances: 

First,  the  author  is  one  of  America's  youngest  writers  • 
second,  the  book  itself  is  the  first  to  be  issued  by  the  new 
publishing  firm  of  Edwin  Valentine  Mitchell,  and  third 
the  fact  that  if  the  critic  is  inclined  to  be  classical  in 
taste,  he  should  remember  that  the  great  mass  of  the 
reading  public  today,  apparently  cares  very  little  for 
artistry  in  "art." 

These  three  conditions  may  be  held  responsible  for  a 
certain  crudeness,  a  certain  immaturity  of  expression 
conspicuous  in  the  phrasing  of  this  book;  an  inability  on 
the  part  of  the  author  to  make  his  heroine  live  up  to  one's 
accepted  idea  of  how  a  brilliant  woman  of  the  world  would 
comport  herself ;  and  what  she  should  have  said  on  differ- 
ent occasions,  when  her  "brilliancy"  is  supposed  to  be 
manifest. 

The  reader  is  left  unimpressed,  unconvinced,  when  he 
finishes,  for  the  plunge  of  a  homely,  colorless  New  Eng- 
land woman,  suppressed  and  hide-bound  by  narrow,  re- 
ligious thought  and  customs  of  her  environment,  into  a 
sparkling,  fascinating,  handsome  creature,  flaming  with 
youthful  desires  and  dominating  a  wide  circle  of  Parisian 
sophisticates  (after  her  arrival  on  French  shores)  is  too 
swift  to  be  accepted  with  unquestioning  credence  on  the 
part  of  the  one  who  peruses  it. 

True,  Marellen,  the  principal  character,  had  never  been 
in  accord  with  the  surroundings  in  which  she  was  born 
and  reared ;  true,  rebellion  stirred  her  strongly  in  the  first 
years  of  her  flaming  youth ;  true,  she  came  into  contact 
with  a  congenial  soul  who  urged  her  on,  and  actually 
changed  her  into  a  new  being  by  her  clever  manipula- 
tions; true,  Marellen  returns  to  her  New  England  pale- 
ness and  primness,  after  a  shocking  incident  with  one  of 
her  lovers ;  still,  after  all  these  admissions  on  our  part,  of 
a  certain  amount  of  consistency  in  the  depiction  of  the 
heroine,  we  cannot  say  that  this  character  leaves  us  any- 
thing but  cold  and  unmoved.  In  fact,  the  chapter  in 
which  she  decides  to  "go  the  limit"  with  a  man  young 
enough  to  be  her  son,  is  rather  disgusting  in  its  details. 

"Morning,  Noon  and  Night,"  by  Kenneth  Phillips  Brit- 
ton,  Edwin  Valentine  Mitchell,  Publisher,  Hartford, 
Conn.    $2.00. 

*     *     * 

"What  do  birth  and  death  matter?"  asks  Paul,  the 
French  lover  of  Thi-Linh.  Indo-Chinese  maiden  in  "Con- 
gai,"  "it  is  what  lies  between  that  counts." 

"What  lies  between"  tor  Thi-Linh.  the  heroine  in  Harry 
Hervey's  new  novel,  is  a  steadily  upward  climb  from  sor- 
did peasant  surroundings  in  an  Indo-Chinese  village  to 
the  position  of  mistress  of  the  home  of  a  Parisian  who 
is  more  or  less  a  guardian  of  Indo-China  wealth. 

She  lives  the  life  of  a  courtesan,  hut  she  does  not  pos- 
sess the  instincts  of  a  courtesan:  she  hardens  herself,  to 
a  certain  extent,  after  a  tragic  love  affair  with  a  boy  of 
her  own  nationality,  to  become  the  "kept  woman"  of 
several  men,  but  she  retains  an  innate  sweetness  and 
kindness  of  heart  throughout  her  "checquered"  career. 
She  gradually  educates  herself  until  she  can  take  her 
place  at  t  he  head  of  her  friend's  table,  and  converse  with 
all  the  sophisticated  brilliancy  of  a  French  woman  of  the 
higher  classes. 


The  author  can  write;  this  is  only  the  latest  of  a  long 
list  of  vivid  stories  which  Harry  Hervey,  Texan,  has 
turned  out,  the  majority  of  them  dealing  with  Oriental 
peoples,  incidents,  customs,  for  Hervey  has  spent  many 
years  sojourning  in  Asia,  as  well  as  in  Africa,  Europe  and 
South  America.  . 

Here  is  a  description  of  the  Saigon  River,  the  river  that 
was  always  to  Thi-Linh  a  source  of  mystery  and  delight : 

"With  high  tide  it  came  sucking  in  from  the  sea,  draw- 
ing men  and  ships.  From  the  docks  of  the  Messageries 
Maritimes  to  the  Botanical  Gardens,  masts  made  cruci- 
fixes against  the  sky,  seeming  hung  with  the  blunt  black 
smudges  of  smokestacks.  Clustered  about  these  foreign 
ships  were  junks  from  Malaya,  Tonkin,  and  China,  with 
eyes  painted  on  their  prows. 

"Frequently  dead-gray  battleships  were  moored  by  the 
Marine  Barracks,  to  release  a  brood  of  laughing,  curly- 
headed  sailors  upon  Saigon;  noisy  young  men  who  rode 
two  and  three  in  a  rickshaw,  the  little  red  pom-poms  on 
their  caps  darting  in  all  quarters  of  the  city  like  a  holi- 
day of  fireflies." 

Thi-Linh's  philosophy  on  her  own  life: 

"She  could  not  believe  that  she  had  done  any  great 
wrong.  Her  life  had  been  the  antithesis  of  convention, 
but  after  all,  morality  was  tradition.  In  the  beginning — 
before  human  beings  became  so  complex — there  were  no 
laws  regulating  emotions;  laws  were  necessary  when 
men  came  to  recognize  their  own  instability.  Humanity 
had  been  forced  legally  to  confess  its  weakness.  How 
tragic  that  proud  blood  and  body  should  become  so 
humble!" 

Her  American  lover's  remarks  on  his  own  country: 
"Sometimes  I  think  of  America  as  a  blond  giant  .... 
lying  in  the  sun  .  .  .  and  wearing  a  stupid,  grinning 
mask — with  a  fine  face  underneath " 

The  author  can  write ;  whether  he  is  portraying  char- 
acters or  scenery,  you  can  visualize  either ;  whether  it  is 
the  dark  and  velvety  tropical  night,  or  the  pale  and  lan- 
guorous beauty  of  an  Annamite  maid,  you  will  behold 
either  equally  vividly.  When  he  writes  of  heat,  you  feel 
a  shortness  of  breath,  when  he  writes  of  loveliness,  your 
senses  swoon. 

Hervey  can  write!    Ah!  how  he  can  write! 

"Congai,"  by  Harry  Hervey,  Cosmopolitan  Book  Cor- 
poration, New  York.    Price,  $2.00. 
*     *     * 

War,  love  and  the  hunt, — what  could  constitute  a  more 
interesting  recital  than  a  story  which  features  these 
thrilling  episodes? 

"Bison  of  Clay"  is  a  novel  which  invades  a  new  field 
of  fiction:  its  characters  are  men  and  women  who  (sup- 
posedly) existed  25.000  years  ago.  The  author.  Max 
Begouen,  has  woven  a  romance  around  the  times  and 
people  of  this  period,  and  has  flashed  a  quaint  humor 
all  through  the  volume,  but  he  has  used  authentic  knowl- 
edge, as  well  as  imagination  and  artistic  skill. 

In  1912  the  author,  exploring  as  a  boy  with  his  two 
brothers,  discovered  the  now  well-known  caves  of  south- 
ern France  which  have  brought  to  light  intimate  glimpses 
of  men  of  the  stone  age.  Sitting  by  their  hearths,  finger- 
ing their  toys,  utensils,  tools  and  weapons,  he  learned  of 
intimate  things  in  their  lives,  and  gained  a  knowledge 
of  their  ways  and  ambitions  which  few  of  us  have  of  our 
nearest  neighbors. 

This  is  a  book  that  will  prove  captivating  to  any  boy 
or  girl  who  has  a  liking  for  "red  -  blooded"  literature, 
and  at  the  same  time  is  not  averse  to  adding  to  his  or  her 
stock  of  historical  and  geological  information. 

"Bison  of  Clay."  by  Max  Begouen ;  translated  by  Robert 
Luther  Duff  us:  Longmans.  Green  and  Company,  Pub- 
lishers. 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  12,  1927 


SOCIETY 


(Continued  from  Page  9) 
Married 

The  marriage  of  Miss  Kathleen  O'Donoghue,  daughter 
of  Mr.  and  Mrs.  John  O'Donoghue  to  Mr.  James  C.  How- 
ard, took  place  on  Feb.  27th  at  6:30  o'clock  at  the  Sacred 
Heart  Church.  Reverend  Father  O'Connor  officiated  at 
the  services  which  were  immediately  followed  by  a  supper 
and  reception  at  the  Hotel  Whitcomb. 

The  bride  wore  a  dress  of  white  satin  with  veil  and 
orange  blossoms.  She  carried  a  bouquet  of  white  carna- 
tions and  lilies  of  the  valley. 

The  maid  of  honor  was  Miss  Mary  Coleman  and  the 
best  man,  Mr.  Daniel  J.  Howard.  Mr.  and  Mrs.  Howard 
will  make  their  home  in  San  Francisco. 

*  *     * 

Miss  Gertrude  Levine,  daughter  of  Mrs.  Samuel  Shul- 
man  of  Sacramento,  was  married  to  Sidney  Cohn,  Febru- 
ary 20th  at  the  Whitcomb  Hotel.  The  ceremony  took 
place  in  the  Italian  Room  of  the  hotel.  Rabbi  Herman 
Lissauer  officiated.  Miss  Beatrice  Zeman  was  maid  of 
honor  and  Mr.  Sam  Levin  was  best  man.  The  bride's 
dress  was  of  pink  georgette  and  she  wore  a  corsage  bou- 
quet of  orchids.  The  ceremony  was  followed  by  a  lunch- 
eon and  dancing  and  was  attended  by  members  of  the 
immediate  families. 

*  *     * 

Miss  Helen  Wills 
Star  of  Tournament 

Miss  Helen  Wills,  America's  most  famous  woman  ten- 
nis player,  has  accepted  the  invitation  to  enter  the  an- 
nual Hotel  Huntington  tournament  to  be  held  March  18, 
19  and  20.  Miss  Wills  will  arrive  March  17  at  the  Hunt- 
ington, where  she  will  be  a  guest  during  her  stay. 

Stephen  W.  Foyce,  manager  of  the  Huntington  and 
president  of  the  Oak  Knoll  Tennis  Club,  received  a  note 
from  Berkeley  bearing  the  good  news  that  the  celebrated 
player  would  make  her  first  appearance  of  the  season  at 
the  Pasadena  courts. 

Each  year  the  Huntington  tournament  is  an  outstand- 
ing event  in  the  tennis  world,  attracting  enthusiasts  from 
all  parts  of  California.  More  than  two  thousand  attended 
the  1926  games  and  this  season,  weather  permitting, 
there  will  be  an  even  greater  crowd. 

*  *     * 

The  San  Francisco  Church  Federation  met  at  The  Clift 
on  Friday,  February  25th  for  luncheon  and  an  executive 
session.  They  had  as  their  special  guest  Dr.  John  M. 
Moore,  of  the  Federated  Council  of  Churches,  New  York 
City.  This  luncheon  gathering  was  for  the  purpose  of 
preparing  details  to  be  taken  up  at  the  annual  meeting 
of  the  Federation  next  Monday  night,  February  28th,  at 
Grace  Methodist  church,  at  which  Dr.  Moore  will  be  the 
principal  speaker. 

Tamalpais  Chapter  of  the  D.  A.  R.  gave  a  benefit  bridge 
party  at  The  Clift  on  Friday,  February  25th,  the  pro- 
ceeds from  which  are  to  be  used  toward  building  an  audi- 
torium in  Constitution  Hall,  a  government  building  at 
Washington,  D.  C,  to  commemorate  the  D.  A.  R.  or- 
ganization. Mrs.  D.  M.  Ehlers,  Regent,  and  Mrs.  C.  L. 
Lorey,  Vice-Regent,  were  joint  chairmen  in  charge  of 
the  affair. 

*  *     * 

Mr.  and  Mrs.  Volney  Bennett  and  Mrs.  Dorothv  Tru- 
cheses  of  Camden,  N.  J.,  are  guests  of  Mr.  and  Mrs!  D.  M. 
Linnard  and  Mr.  Le  Roy  Linnard  of  the  Fairmont  Hotel. 
Mr.  and  Mrs.  Bennett  are  prominent  in  the  social  activi- 
ties of  Camden  and  Philadelphia,  and  Mr.  Bennett  was 
formerly  mayor  of  Merchantville.  After  leaving  San 
Francisco,  the  party  will  motor  to  Del  Monte,  and  later 
spend  some  time  at  El  Encanto,  Santa  Barbara,  and  at 
The  Huntington  Hotel  in  Pasadena,  where  they  will  also 
be  the  guests  of  the  Linnard  family. 


LOU   W.   SARTOR.   Proprietor 


PHONE   GRAYSTONE   428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry   All    Popular    Brands   Eastern   and   Western    Oils 

New   Method    Washing  and    Polishing 

Equipped    With    Latest   Type    Hydraulic    Lifts 

Oilinc  and   Greasine — Battery   Service 

AT    CALPET   GAS   STATION 

Post   and    Franklin   Streets  San    Francisco,   Calif. 


CHAS.  J.  EVANS 

PALACE    GARAGE 

Opposite  Palace  Hotel 

HAVE   YOUR   CARS  WASHED   AND   GREASED 

"THE  PALACE  WAY" 

Rates:      35c   per   day;   $7.50    per   month 

PHONE   DOUGLAS   243 

Six    Floors    for   Service    and    Storage    of    Automobiles 


GRAYSTONE    130 


OPEN    DAY   AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 

St.    George    Garage.    410    Bush    St.  Monarch    Garage,    1361    Bush    St. 

Management   of   WILLIAM   SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


THIRD     STREET     GARAGE 

STERLING    ANDERSON.    Manager 

Three  Blocks  from  Southern   Pacific   Depot 
Corner   Third   and   Folsom   Streets 

NEW   FIREPROOF  GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 
Gasoline  Oils  Sundries 


1H0   GEARY   ST 


TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


Springtime  means  Curtain  time.     Let  us  launder  yours 
without  pins,  without  shrinkage. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry' 

250  Twelfth  St.  PHONE   MARKET   916 

Peninsula    Phone   San    Mateo    1488 


San    Francisco 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


By  E.  V.  WELLER 
National  Automobile  Club 

Gas  Taxes 

APPROVING  the  gasoline  tax  as 
the  ideal  plan  for  highway  financ- 
ing, 24  states  of  the  Union,  including 
California,  are  proposing  an  increase 
in  the  levy. 

Arizona  plans  an  increase  of  1  cent, 
the  present  tax  being  3  cents.  Cali- 
fornia's plan  provides  for  a  1  cent 
raise  from  2  to  3.  Colorado,  which 
now  has  a  2  cent  tax,  proposed  an  in- 
crease to  3  or  4  cents.  Idaho  now  has 
a  3  cent  tax  and  plans  an  increase  to 
5  cents.  Illinois,  which  has  no  gaso- 
line tax,  proposed  a  2  cent  levy.  Iowa 
proposed  a  raise  from  2  to  3  cents. 
Maine  plans  to  raise  the  present  3 
cent  tax  to  4  or  5  cents,  while  Mary- 
land with  a  2%  cent  tax  proposes  4'  = 
cents. 

In  Massachusetts,  where  no  gaso- 
line tax  has  been  levied,  a  2  cent  tax 
is  planned.  Michigan,  an  increase 
from  2  to  3;  Minnesota,  from  2  to  3: 
New  Hampshire,  from  2  to  3  or  4 : 
New  Jersey,  with  no  tax,  plans  a  2 
cent  law ;  New  York  has  no  gasoline 
tax  at  the  present  time,  but  Gover- 
nor Smith  has  had  a  2  cent  bill  intro- 
duced into  the  Legislature  and  is 
backing  it. 

Proposals  in  Nevada  suggest  a 
raise  from  4  to  5  cents,  although  no 
definite  assurance  is  given  that  such 
a  bill  will  pass.  Ohio,  with  a  gas  tax 
of  2  cents,  proposes  to  raise  the  levy 
to  3  or  4  cents.  In  Pennsylvania. 
Governor  Fisher  suggests  a  raise  in 
the  gas  tax  rate  of  1  cent  from  2  to 
3  cents.  Rhode  Island,  with  a  1  cent 
gas  lax.  proposes  an  increase  from 
2  cents,  the  present  rate,  to  3  cents 
to  take  effect  in  1928. 


In  Texas  a  bill  is  before  the  Legis- 
lature to  raise  the  tax  from  2  to  3 
cents.  In  Vermont,  Governor  Weeks 
in  his  message  to  the  Legislature, 
proposes  a  raise  from  2  to  3  cents,  a 
bill  in  Washington  providing  for  a 
similar  increase.  Both  houses  of  the 
Legislature  in  West  Virginia  propose 
to  raise  the  present  tax  of  3Ya  to  5 
cents,  while  in  Wyoming,  where  the 
present  tax  is  2%  cents,  it  is  proposed 
to  raise  it  at  least  %  cent. 

More  Leisure  for  Enjoyment 

If  you  would  enjoy  motoring  to  its 
fullest  extent,  do  not  spend  all  your 
time  in  the  automobile,  but  make 
shorter  excursions  on  foot,  and  culti- 
vate your  powers  of  observation  so 
that  you  may  develop  an  acquaint- 
ance with  California's  flora  and  fauna 
and  so  extend  the  realms  of  your  en- 
joyment. Certainly  a  trip  is  far  more 
pleasant  to  the  traveler  where  an  op- 
portunity is  given  to  halt  beside  the 
way  to  explore  some  fern-laden  can- 
yon or  follow  a  winding  brook  to  its 
source. 

Travel  slowly  and  you  see  more  of 
the  scenery  through  which  you  pass. 
Try  a  "loafing"  excursion  for  your 
next  journey  awheel. 

You  will  find  a  new  interest  in 
traveling  in  this  manner  where  the 
objective  of  the  trip  is  not  distance 
but  pleasure,  and  where  the  motor  car 
falls  into  its  proper  sphere  as  a 
means  of  transportation  to  and  from 
an  enjoyable  surrounding. 


RADIO  PROGRAMS 

(Continued  from  Pago  14) 

7  :00  to  7  :50  p.  m. — Hawaiian    Trio. 

7  :60  to  8  :00  p.  m.- -Daily   news    items. 

B :00  to  9 :00  p.  m. — Warner   Bros.    Orchestra. 

9  :00  to  9  :50  p.  m. — Melody  Makers'   hour. 

9:50  to  10  :00  p.  m. — Daily  news  itemB. 

10 :00  to  11 :00  p.  m. — Rainbow    hour. 

11  :00  to  12  :00  p.  m. — Henry    HalBtead   and   his 
orchestra. 

Saturday.  March  19 

12  :S0  to  1 :30  p.  m. — Classified    hour. 

6:40  to  6:00  p.  m. — "Physiology    and    Psychology    of 

Reality." 
6 :00  to  7  :00  p.  m. — Dinner  hour  concert. 

7  :00  to  8:00  p.  m. — Carl  Dye  and  his  Melody  Makers. 

8  :00  to  9  :00  p.  m. — Program. 

10:00  to  11 :00  p.  m. — Rainbow  hour. 
11  :00  to  12  :00  p.  m. — Henry   Hnlstead    and   his 
orchestra. 


KGW- 


-MORNING   OREGONIAN, 
PORTLAND— 491.5 


Sandar.    March    13 

7  :30  to  9  p.  m. — Evening    services. 

9  :00  to  10  p.  m. — Concert  program. 
Monday.   March    14 

fi  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :30  p.  m. — Children's   program. 

7  :S0  to  7  :45  p.  m. — Utility    service. 

8:15  to  10:15  p.  m. — Portland   Symphony   Orchestra. 

10  :16  to  18  :00  p.  m. — Dance   muBie. 
Tuesday.  March   15 

:  :00  p.  m. — Dinner  concert. 

"  :  1"-i  p.  m. — Utility    service. 
S  :00  to  10  :00  r-  m— Educational    program. 
10  :00  to  12  p.  m.— Dance   music. 

Wednesday.   March   16 

f  KM)  to  7  :0o  p.  m. — Dinner  conctrt. 
7  :00  to  7  :16  p.  m.— Utility   servic« 
S  :00  to  9  :0fl  P.  m. —Concert. 
9  :00  to  10  :0H  p.  m. — Concert. 
Thursday.  March   17 

"  :00  p.  m. — Thinner  concert. 

":15  p.m.— Old    Hickory   Smoked    Salt    talk. 
45  p.  m.  —Utility   service. 

(Continued  on  Page  22"> 


5' 


worth  of  Eledtricity 

WHAT  A  WONDERFUL  NICKEL'S 
WORTH   IT  IS 


5^  spent  for  electricity  will  run  a 
washing  machine  over  3  hours. 

5  A  spent  for  electricity  will  make  a 
^  hot  kitchen  comfortable  with  an 
electric   fan  for  over   11   hours. 

5<p  spent  for  electricity  will  run  a 
sewing  machine  for  15  hours. 

5  A  spent   for   electricity   will   keep 
''  the  refrigerator  cold  for  over  11 
hours. 

5<p  spent  for  electricity  will  run  a 
vacuum  cleaner  for  over  5  hours. 


5 


A  spent   for   electricity   will    light 
^   your   reading   lamp   for   4   long 
evenings. 


"pacific  sgjrvicz* 

Pacific  Gas  and  electricCompany 

Owned  -  Operated  •  Managed 
by  California™ 

105-527 


(Swells 

^— "^  NATIONAL  CRESl 

Bffee 


GEO.    W.    CASWELL 

Telephone  \.' 

1  .-00. Ooi)    cups    were    served    at    the 
Panama-Pacific    brtvrneUonal    Exposition 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  12,  1927 


GOLF 

By  Fred  Blair 


GEORGE    RITCHIE 

Two-time  Winner  and  Run- 
ner-up to  Jack  Wolf  for  the 
Bulletin-Emporium  Northern 
California  Amateur  Munici- 
pal Golf  Championship  Held 
at    Lincoln    Park. 


Jack  Wolf  Wins  Bulletin-Emporium  Golf  Title 

JACK  WOLF  sprang  one  of  the  biggest  surprises  in  the 
history  of  golf  in  San  Francisco,  when  he  won  The 
Bulletin-Emporium   Fourth   Annual   Amateur   Northern 

California  golf  championship, 
by  defeating  James  A.  Ritchie, 
by  one  single  putt  on  the 
home  green  of  a  36  hole  finals. 
The  Bulletin  -  Emporium 
tournament  broke  the  world's 
record  for  entries  in  a  news- 
paper golf  tournament — 1057 
taking  part  in  this  annual 
classic,  which  was  played  on 
the  Municipal  Links  at  Lin- 
coln Park,  before  a  gallery  of 
five  thousand  spectators, — the 
largest  gallery  of  fans  that 
have  ever  followed  a  match  in 
these  parts. 

When  Wolf  entered  this 
tournament,  he  was  practic- 
ally unheralded,  with  the  pos- 
sible exception  that  he  got  a 
head  line  for  winning  the  pub- 
lic course  golf  championship 
at  Ingleside. 

That  was  really  the  first 
time  he  broke  into  prominence, 
and  his  chance  of  winning  the 
Bulletin-Emporium  champion- 
ship looked  rather  remote. 
Wolf  wasn't  called  upon  to  exert  himself  until  he 
reached  the  third  round,  when  he  faced  Stanton  Haight, 
a  former  captain  of  U.  C.  golf  team;  and  although  he 
beat  Haight,  nobody  for  one  moment  ever  thought  that 
he  would  take  the  measure  of  George  Ritchie,  the  de- 
fending champion,  who  had  won  the  title  in  1925-26. 

Ritchie  was  an  eight-to-five  favorite  to  beat  Wolf  in 
the  semi-final  round ;  and  lots  of  money  changed  hands 
at  that  figure.  It  looked  as  though  the  old  guard  would 
come  through,  as  Ritchie  had  his  man  three  down  at  the 
eighth  hole,  and  was  still  one  up  at  the  thirteenth. 
Then  the  Fireworks  Started 
At  this  point,  Ritchie  commenced  to  crack,  and  al- 
though they  were  all  square  at  the  seventeenth  tee, 
Ritchie  played  such  a  wild  tee  shot  that  he  nearly 
knocked  an  automobile  over  passing  through  the  park 
and  his  ball  being  out-of-bounds,  he  conceded  the  hole. 

That  was  the  first  time  that  Wolf  took  the  lead,  and 
he  held  on  for  grim  death. 

Wolf  drove  a  liner  on  the  eighteenth  and  put  his  second 
shot  hole  high. 

Ritchie,  in  the  meanwhile,  was  short  with  his  second 
and  over-approached,  conceding  the  hole,  Wolf  winning 
two  up. 

In  the  meantime,  James  Ritchie  was  disposing  of  a 
very  promising  young  golfer  from  Oakland,  in  the  per- 
son of  Fred  Hansen. 

There  is  no  possible  chance  of  a  doubt  that  James 
Ritchie  paved  the  way  for  Jack  Wolf  to  win  the  champ- 
ionship, when  he  eliminated  John  J.  McHugh,  the  former 
state  champion  and  Olympic  Club  title  holder,  and  Car- 
roll Stewart,  a  former  junior  state  champion  of  Illinois. 


Anyone  who  can  do  what  James  Ritchie  did, — pick  up 
seven  holes  in  a  36  hole  match,  deserves  a  lot  of  credit ; — 
Gene  Sazeren  tried  it  with  Walter  Hagen  but  it  wouldn't 

work. 

*     *     * 

Final  Match 

The  final  match  decided  Sunday,  drew  one  of  the  larg- 
est galleries  that  has  ever  witnessed  a  championship 
event  in  California, — over  5000  fans  and  fanettes  en- 
joyed both  a  beautiful  California  day,  and  some  superb 
golf. 

In  addition  to  this  enormous  gallery  of  interested  spec- 
tators, there  seemed  to  be  hundreds  of  other  sport  lov- 
ing people  who  met  Wolf  and  Ritchie  at  every  green.  It 
reminded  one  of  the  finals  of  the  British  open. 

There  is  no  possible  chance  of  an  argument  that  Wolf 
and  Ritchie  put  up  one  of  the  greatest  battles  for  su- 
premacy that  has  ever  been  witnessed  in  these  parts. 

From  the  moment  that  Ritchie  presented  Wolf  with 
the  first  hole,  when  his  ball  knocked  Wolf's  ball  into  the 
cup,  trying  to  beat  a  stymie,  until  Wolf  sank  a  twenty- 
footer  to  win  the  match  on  the  last  hole,  there  were  no 
end  of  hair-raising  shots  made  by  first  one  or  the  other 
of  the  contestants. 

Wolf  has  a  knack  of  playing  several  holes  like  Mac- 
donald  Smith ;  then  again  his  game  gets  ragged,  but  not 
enough  to  get  him  in  serious  trouble. 

On  the  other  hand,  James  Ritchie  was  the  more  steady 
of  the  two.  He  was  rarely  off  the  fairway,  while  Wolf 
picked  up  on  several  occasions,  when  he  got  in  the  rough 
and  found  he  had  no  chance. 

The  breaks  were  all  with  the  newly  crowned  champion. 
He  got  a  lead  of  five  holes  in  the  first  half,  which  Ritchie 
cut  down  to  one  before  returning  for  lunch,  then  led 
again  by  three  in  the  early  part  of  the  afternoon's  ses- 
sion, and  it  was  not  until  they  reached  the  twenty- 
seventh  hole,  that  Ritchie  was  able  to  catch  Wolf  up. 

The  thirty-first  hole  was  the  only  hole  that  Ritchie 
played  weak  on ;  apart  from  that,  his  game  was  perfect. 
Wolf  won  that  hole  with  a  five,  after  Ritchie  topped  his 
approach. 

Wolf  made  a  birdie  two  on  the  next  hole,  when  he  laid 
his  second  one  foot  from  the  pin.  Ritchie  had  a  down- 
hill approach,  and  over-ran  the  cup,  but  Ritchie  made 
up  for  that  by  taking  the  fifteenth  hole  with  a  birdie 
three,  and  captured  the  seventeenth  after  Wolf's  tee  shot 
landed  in  the  trees  on  the  side  of  the  green. 

Ritchie  was  sitting  pretty  for  another  birdie,  and  just 
rimmed  the  cup,  but  got  his  par  three  and  the  match  was 
called  again  all  square.  Both  got  screamers  down  the 
fairway  on  the  thirty-sixth  hole.  Wolf's  second  was  pos- 
sibly fifteen  feet  from  the  cup,  while  Ritchie  lay  on  the 
apron  of  the  green. 

Ritchie  played  a  splendid  approach  shot  one  yard  from 
the  cup.  Wolf's  nerve  was  still  with  him,  for  after  sizing 
up  the  situation  from  all  angles,  he  went  for  the  hole  and 
made  it,  winning  the  hole  and  the  match. 

To  prove  what  wonderful  golf  these  two  boys  played 
Wolf's  two  rounds  were  71-71-142;  Ritchie's  72-68-140. 
The  moment  Wolf  sank  his  winning  putt,  Ritchie  ran  over 
to  the  new  champ  and  congratulated  him  on  his  success. 

Joe  Loughrey  acted  as  official  referee ;  Joe  filled  that 
capacity  in  a  masterly  fashion.    Police  Officers  Ben  Smith 

(Continued  on  Page  21) 


March  12,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


21 


and  Otto  Pyritz,  assisted  by  four  other  officials,  handled 
the  gallery. 

To  Paul  Weitzke,  the  starter  and  announcer,  we  are 
deeply  grateful  for  the  splendid  work  he  did  in  getting 
the  players  off  on  time  during  the  six  days  of  play. 

Mike  Shahan  and  Bill  White,  of  the  Emporium  Cabin 
Sport  Shop,  also  did  good  work  as  scorers. 

Charlie  Rogerson,  Superintendent  John  McLaren's 
trusted  foreman  at  Lincoln  Park,  had  the  course  in  the 
pink  of  condition.  In  fact,  the  Municipal  Course  at  Lin- 
coln Park  is  in  better  shape  than  any  other  golf  course 
in  the  district.  And  what  is  more,  the  patrons  at  Lincoln 
Park  have  been  enjoying  a  game  of  golf  whilst  most  of 
the  other  courses  are  closed.  Last  week-end  1500  played 
over  the  Muny  Course  during  the  two  days. 

The  Bulletin  and  the  Emporium  also  wish  to  thank 
Miss  Gertrude  Doane  and  Miss  Gloria  Moriarity  for  their 
splendid  services  in  making  copies  of  the  returns  during 
each  day's  play. 

The  whole  tournament  was  a  wonderful  success  due  to 
the  fact  that  everybody  co-operated  whole-heartedly  in 
an  endeavor  to  help  boost  San  Francisco,  the  city  that 
knows  how. 

The  results  were  as  follows: 

Championship  Flight 
Jack  Wolf  def.  James  A.  Ritchie  1  up. 

Over  36  holes. 

*  *     * 

Second  Flight 

Forrest  Bierne  def.  Ross  Dwyer  at  the  20th; 

*  *     * 

Third  Flight 

Carl  Poppe  def.  Joe  Ferrando  1  up; 

*  #     # 

Fourth  Flight 

N.  Hawkins  def.  "Dud"  Smith  4-2. 

*  *     * 

Arthur  Young,  big  game  hunter  with  bow  and  arrow, 
and  Victor  Bule  of  the  Sports  Shop,  defeated  Harry  Ken- 
nett  and  John  Foge,  golf  professionals,  in  an  archery- 
golf  match,  Sunday,  March  6th,  at  Lincoln  Park. 

The  bye  holes  were  played  with  the  archers  using  the 
golfers'  implements,  and  vice  versa.  The  golfers  halved 
the  first  three  holes,  but  were  out  of  it  after  that;  the 
archers  never  missed  their  six  inch  target,  and  displayed 
great  accuracy  around  the  greens. 

Government  Insurance 

Congress  at  its  last  session  authorized  the  issuance  of 
a  Five- Year  Convertible  Term  Policy  which  is  in  addition 
to  the  six  plans  of  converted  insurance  heretofore  issued 
by  the  Government.  This  converted  policy  gives  a  war 
veteran  the  maximum  protection  for  the  lowest  cost  and 
is  highly  recommended  for  those  who  find  it  temporarilv 
inconvenient  to  pay  the  higher  premium  on  the  perma- 
nent forms  of  converted  policies.  It  provides  for  the 
payment  of  dividends,  total  and  permanent  disability 
benefits  and  cash  surrender,  paid-up  term,  and  extended 
term  insurance  values. 

If  you  are  a  veteran  in  good  health  you  may  reinstate 
your  Yearly  Renewable  Term  Insurance  by  the  payment 
of  two  monthly  premiums,  one  for  the  month  of  grace, 
and  the  other  for  the  month  of  reinstatement.  If.  how- 
ever, your  insurance  is  to  be  reinstated  for  the  purpose 


MADE  TO  ORDER  ONLY 


PAJAMAS 
NIGHT  ROBES 


Large  Assortment  of  Imported  Fabrics 

25    Kearny    Street  Phone   Kearny   J7I4 


of  conversion,  only  one  premium  on  the  term  insurance 
and  the  first  monthly,  quarterly,  semi-annual,  or  annual 
premium  on  the  converted  policy  is  necessary. 

If  you  are  a  veteran  disabled  as  a  result  of  service  in 
the  World  War  you  may  reinstate  your  Yearly  Renewable 
Term  Insurance  or  Converted  Insurance  (provided  you 
are  not  permanently  and  totally  disabled)  by  the  pay- 
ment of  all  premiums  in  arrears,  together  with  interest 
at  five  per  cent  a  year.  If,  however,  you  are  unable  to 
pay  all  or  any  part  of  the  premiums  in  arrears,  together 
with  interest,  for  the  purpose  of  reinstating  lapsed  Yearly 
Renewable  Term  Insurance,  the  money  represented  by 
the  premiums  and  interest  in  arrears  may  be  placed  as 
an  interest-bearing  indebtedness  against  the  insurance 
to  be  deducted  at  the  time  of  any  settlement  of  the  re- 
instated policy.  In  that  event  the  Veterans  Bureau  re- 
quires you  to  pay  by  direct  remittance  only  the  premium 
for  the  month  of  reinstatement  or  the  first  premium  on 
the  converted  policy  if  the  insurance  is  to  be  reinstated 
and  converted. 

You  should  take  advantage  of  your  last  opportunity  to 
reinstate.  Do  not  delay  your  application  because  the  time 
for  continuing,  reinstating  and  converting  term  insurance 
terminates  on  July  2,  1927. 


Poet  Gives  Readings 

Nancy  Buckley, — "little  Nancy"  as  she  is  affectionately 
called  by  her  intimates — is  to  give  two  readings  of  her 
own  poems  at  the  Fairmont  Hotel;  the  first  on  Wednes- 
day, March  16th,  before  the  Laurel  Hall  Club,  and  the 
cecond  on  Thursday,  March  31st,  before  the  Cap  and 
Bells  Club.  Programs  given  by  both  these  Clubs  are 
always  delightful  affairs,  and  a  large  attendance  is  anti- 
cipated. 


Setting  the  Example 

Despite  the  fact  that  there  is  now  in  force  a  state  law 
making  it  a  misdemeanor  to  throw  lighted  matches,  cigar- 
ettes or  cigars  from  moving  vehicles  onto  the  highway, 
it  has  been  found  necessary  to  spend  still  more  state 
money  in  the  direction  of  fireproofing  both  sides  of  state 
roads. 

It  is  difficult  enough  to  apprehend  perpetrators  of  de- 
liberate arson;  there  are  very  few  convictions  on  record 
for  this  crime.  The  motorist  who  throws  lighted  smokes 
from  the  window  of  his  car  is  a  form  of  firebug  even  more 
difficult  to  detect  and  arrest.  Even  motorists  who  see 
the  act  committed  by  another  are  apt  to  hesitate  about 
testifying  against  him.  The  habit  is  just  a  habit,  and 
it  is  a  bad  one  that  should  be  corrected. 

The  owners  of  cars  not  now  equipped  with  a  metal  ash 
receiver  should  see  that  one  is  provided.  They  cost  but 
a  few  cents  and  are  easily  attached  to  the  indicator  board. 
The  trouble  is  that  one  sees  another  flick  a  cigarette  and 
then  follows  suit  unconsciously.  Conscientious  motorists, 
by  breaking  themselves  of  the  habit,  will  set  a  good 
example  that  the  careless  driver  may  be  in  time  inclined 
to  follow. 


Books   that 

are   reviewed    in    the    News    Letter   can    he   obtained 

at 

PAUL    ELDER'S 

AND    PAUL   ELDERS    LIBRARY 

239    Post    Street 

-San    Franei«ro.    Calif. 

UcaizL/  IIuxuAjU-  On^JTp^ 


49«   POST   ST..   S.   F. 
Garfield  221 
CLIFT  HOTEL 
Prospect  470« 


RAMONA  STlDtO.   PALO  ALTO 

Pala  Alto  421 

HOTEL   PEL  MONTE 

Matson  NaT.  Co.  Steamers 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  12,  1927 


Z*  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner to  show  you 
samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First   Street,   San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  649 


San  Francisco 
Laundry 

IA  Soft  Water   Laundry) 


San    Francisco 
West   793 


Burlineamc 
478 


Max  Rosenthal 


WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now  ready  for  your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 

OPP.    OLYMPIC    CLUB 


DELINQUENT    SALE 
MINERAL  DEVELOPMENT  CO. 
Location  of  business.  San   Francisco,   California. 

NOTICE — There  is  delinquent  upon  the  following 
described  stock  on  account  of  assessment  levied  on 
the  18th  day  of  January,  1927,  the  several  amounts 
set  opposite  the  names  of  the  respective  shareholders 
as   follows  : 

Names  No.  Cert.  No.  Shares    Amount 

W.  A.  Selleck 94  7.500  $37.50 

W.  A.  Selleck 169  4,000  20.00 

W.  A.  Selleck 211  1,000  5.00 

And  in  accordance  with  law  and  order  of  the  Board 
of  Directors  made  on  the  18th  day  of  January,  1927.  so 
many  shares  of  each  parcel  of  such  stock  as  may  be 
necessary  will  be  sold  at  public  auction  at  the  office  of 
the  company.  Room  245  Monadnock  Building.  San  Fran- 
cisco. California,  on  Thursday,  the  24th  day  of  March. 
1927.  at  the  hour  of  12:00  o'clock  noon  on  said  day 
to  pay  the  delinquent  assessment  thereon,  together 
with  cost  of  advertising  and  expense  of  sale. 

M.  J.  SEELY,  Secretary.  245  Monadnock  Building, 
681    Market  Street,   San   Francisco,   California. 


RADIO  PROGRAMS 

(Continued  from  Page  19) 

7  :45  to  8  :00  p.  m. — Lecture. 

8  :00  to  10  :00  p.  m. — Vaudeville    entertainment. 

Friday.  March  18 

6  :00  to  7  :00  p.  m. — Dinner  concert. 
7:00  to  7:30  p.  m. — Utility  service. 
7:30  to  8:00  p.  m.— Poultry  talk. 

8  :00  to  9  :00  p.  m.— Concert, 

9:00  to  10:30  p.  m. — Dance   music. 
10  :30  to  12  :00  p.  m.— Weekly  Frolic  of  the  Keep 
Growing  Wiser  Order  of  Hoot  Owls. 

Saturday,  March   19 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :30  to  7  :45  p.  m. — Weather    report. 
9:00  to  10:00  p.  m.—  Concert. 

10  :00  to  12  :00  p.  m — Dance    music. 

KFOA— RHODES  DEPARTMENT  STORE, 
SEATTLE— 454.3 

Monday.  March   14 

7  :00  to  7  :30  p.  m. — Popular  song   program. 

7  :30  to  8  :00  p.  m. — Cruise  of   the  Sound   Ferry    Line 

Buccaneers. 
8:15  to  8:30  p.  m. — Industrial    News. 
8:30  to  9:00  p.  m. — Radio   Movie  Club. 

9  :30  to  11 :00  p.  m.— Dance  Orchestra. 

Tuesday.  March   15 

7:30  to  8:00  p.  m. — Pitchford    Sisters. 

8  :00  to  8  :30  p.  m. — Bridge  game. 

8  :30  to  9  :30  p.  m.— Male  Quartet. 

9  :30  to  10  :00  p.  m.— Entertainers. 

Wednesday.  March  16 

7  :00  to  8  :00  p.  m. — Entertainers. 

8  :00  to  9  :00  p.  m. — Orchestra. 

9:00  to  10:00  p.  m.— Orchestra   and   soloists. 
Thursday.  March   17 

6  :30  to  7  :30  p.  m.— Orchestra. 

7  :45  to  7  :50  p.  m. — Studio   program. 
7:50  to  8:00  p.  m.— Automobile  Club. 

8  :00  to  8  :30  p.  m.— Doc  Proelss. 
8:30  to  9:30  p.  m.— Trio  De   Luxe. 

9  :30  to  11 :00  p.  m.— Dance  Orchestra, 

Friday.  March  18 

7  :00  to  8  :00  p.  m. — Studio    program. 

8  :00  to  9  :00  p.  m. — Concert  Orchestra. 

9  :00  to  10  :S0  p.  m.— Kirkland    Serenaders. 

10  :30  to  12  :00  p.  m.— Weekly     frolic     of     the     "Keep 
Growing  Wiser  Order  of  Hoot  Owls." 

Saturday,  March  19 

2  :00  to  2  :30  p.  m. — Homcmakers'    and    Shoppers* 

Bureau. 
4  :30  to  5  :00  p.  m. — Afternoon    news    items. 

6  :00  to  7  :00  p.  m. — Dinner  music. 

7  :00  to  7  :30  p.  m. — Children's    program. 

8  :30  to  9  :30  p.  m. — Dance  Orchestra. 

KOA— GENERAL   ELECTRIC.   DENVER 
—322.4  (Mountain  Time) 

Sunday.  March  13 

10:50  a.m. — Church  service. 

6  :30  p.  m.— Dinner  concert. 

7:45  p.m. — Service  from   First  Congregational  Church. 

Monday,  March    II 

6  :00  p.  m. — New  York  stoeks. 

f-  :08  p.m. — Chicago  grain. 

6  :13  p.  m. — Live  stock  ;  produce. 

6  :20  p.  m. — News   bulletins. 

6:30  p.  m. — Dinner  concert. 

7:30  pm. — Children's  hour. 

8  :00  p.  m. — Instrumental    program. 

8  :15  p.  m. — Studio  program. 

Tuesday,  March  15 

6  :00  p.  m. — New  York  stocks. 


phone 

GRAYSTONE  240 


N     W.   CORNER 

POLK  and  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual  Attention  Given  to 

Each  Order 

Office  and  Works:    1625   Mission  St. 

Phone  Market    7913 

Branch    Office:    760    Sutter  Street 

(Hotel  Canterbury  Bide.) 

Phone   Prospect    9845 

Work  Called  for  and  Delivered 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone   Garfield    3852 


564  Market  St. 


6  :08  p.  m, 
6:13  p.  m. 
6:20  p.  m 
6:30  p.  m 
7:30  p.  m 
9:00  p.  m, 


-Chicago  grain. 
— Livestock  :   produce. 
— News  bulletins. 
— Dinner  concert. 
— Farm  question  box. 
—Auction   bridge. 


Wednesday.  March   16 

6:00  p.  m. — New  York  Btocks. 


6:08  p.  m. 
6:13  p.  m 
6  :20  p.  m 
6:27  p.  m. 
6:30  p.  m 
7:30  p.  m. 
8:00  p.  m 
8:15  p.  m 


— Chicago  grain. 
—Livestock  ;  produce. 
—News  bulletins. 
-Radio  Council    talk. 
-Dinner  concert. 

-Wynken.    Blynken   and  Nod   time. 
-Instrumental    program. 
-Program. 

irch  18 

-New    York   stocks. 

-Chicago  grain. 

-Livestock  :  produce. 

-News   bulletins. 

-Dinner  concert. 

-"Aggie  Kickoffs.'* 

-Preview    of    International    Sunday    School 

-Instrumental    program. 
-Studio  program. 


Phone   Sutter   3278 

William  Herbst  &  Company 

(Formerly  with  Shreve  &   Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and  Watches   a    Specialty 

209   POST  STREET  at  GRANT  AVENUE 

San   Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco.    Alameda 

and  San  Mateo  Counties 


875    r'OLSOM    ST. 


818   EMERSON   ST. 


Friday,  Mi 

6  :00  p.  m.- 
6  :08  p.  m.- 
6:13  p.  m.- 
6:20  p.  m.- 

6  :30  p.  m.- 

7  :00  p.  m.- 

7  :30  p.  m.- 

lesson. 
8:00  p.  m- 

8  :15  p.  m.- 

Saturday.  March  19 

10  :30  p.  m. — Dance  program. 


PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


: 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c.  75c.  SI.    35c.  50c.  75c    S1.00.S1.50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


and. 


CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

2 :30  and  Tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners 

334  Sutter  St.  Douglas  7118 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch    11   a.m.   to   2   p.m.    (a   la   carte).     Private   Dining   Rooms 
for    Banquets    and    Parties.    Seating   75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Lark  in   Sts. 


Weekdays,    Luncheon 

(11:30    to    2    p.  m.) 
Dinner.   Week   Days   &   Sundays   1.50 


BLANCO'S 

$  .71 


Phone 

Graystone    8100 


No    visitor    Should     Leave    the    City 

Without    Dining   '"   the   Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 


n   Third    Avenue.    SAN   MATEO 


Featuring     Southern     CookinK 

Open    From 
11  :80    n.  m.    to    2:00    p.  m. 
5:30    p.  m.     to    X:30    p.  m. 

Sundays      nn>l      Holidays 

to     B  :80     p.  ni.     only 
CLOSED    EVERY    MONDAY 
Half    Block    from    Highway 


^-    I      M    | 


11-Mile    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    l:M    \    M.   TO   11:00   IV  \l. 
1  nsurpassed    Cuisine 
CARL    LSONBAROT 

Formerly   .>f   Golden   Cm,     1 


Parisian  Dyeing  and  Cleaning 


MME.  M.  S.  E.  LEE 

Parisian   Dyeing   and   Cleaninc 


SU    post    Street 
In    Virginia    Hot*) 


San    Francisco 
Phone   Franklin   UK 


ICE  CREAr% 


CANDY 
PASTRY 


£  CALIFORNIA  STS 
GnjiUn* 

3101         1102 


BREAKFAST 
LUNCHEON 
DINNER, 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6   p.  m.   to  1   a.   m. 


EL  DORADO   HOTEL 

SONOMA.  CALIF. 

The  finest  Meals  in  the 
VALLEY  OF  THE  MOON 

CLEAN  ROOMS— CLEAN  LINEN— CLEAN  EVERYTHING 

RATES    EXCEPTIONALLY    REASONABLE 

TELEPHONE  110 


AGUA  CALIENTE  SPRINGS 

Why?    It's  the  Water  and  the  Table 

New    Dance    Hall.      Special    Attractions.      Radio-active.    Hot    Sulphur   Water 
Tuh    Baths    and    Swim  mini:     Pool.      Fireproof    Hotel.     Write    for    Booklet. 

T.  H.  CORCORAN,  Agua  Caliente,  Sonoma  Co.,  Calif, 
or  see  Peck-Judah 


J.   SPAULDING   &   CO. 

Established   18E4 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

353   TEHAMA   STREET.   SAN   FRANCISCO 
Phone   Douglas   3084 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the  Sprints" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    CLARA    STREET— GARFIELD    844 


DR.  B.  FRANKLIN  PEARCE 

Pyorrhea  Specialist 

HOURS:  t-U,  i--. 

■isO-s^    Flood    Building.    Powell    and    Market    Streets.    San    Franciseo 
PHONE  GARFIELD  6394 


GANTNER  &  MAISON 
Kl  NESAL  DIRECTORS 

Chapel— 771   to  777  Valencia   St.,  Bet.   18th  and   19th  Sts., 
San  Francisco.     Phone  Market  64 


To  Lease— In  Marvelous  Marin 


beautiful 
Surroundings 

cPaved  ^Rpads 

Excellent 

Private  and^ublic 

Schools 


Wonderful 
Climate 

tPure  Water 

^Magnificent 
Scenery 


Seven  room  furnished  residence.  All  modern  improvements.  Ten  minutes  walk  from  station. 
Fifty  minutes  from  San  Francisco  by  Train  or  Auto. 

For  Information  address  H.  B.  Davidson,  Room  101,  268  Market  Street,  San  Francisco 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico:  San  Jose  de  Guatemala ;  La  Lih- 
ertad,  Salvador;  Corinlo.  Nicaracua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  hed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  VENEZUELA,  March  12:  SS  ECUADOR,  April  2.  From  Los  Angeles 
two  days  loter.  Westward  from  New  York:  SS  ECUADOR,  February  26; 
SS  COLOMBIA,  March  26. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
or   ticket   agent,   or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


"A  Six-Pointer" 

"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  bv 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


RADIO  PROGRAMS,  FOR  NEXT  WEEK,  IN  THIS  ISSUE 


$5.00  PER  YEAR 


PRICE  10  CENTS 


SAN  FRANCISCO 


Saturday,  March  19,  1927 


LOS  ANGELES 


CAKMEL   BAY 


REACHED  VIA  SOl'THERN  PAriFK 


"What  f»ir>-like  music  steals  over  the  sea.  entrancing  our  senses  with  charmed  melody?" 

—Mrs.  C.   B.   Wilson— 


Ha  J>alle 


Companion 
Car  to 
Cadillac^ 


The  La  Salle  has  been  produced  by\  the 
Cadillac  Motor  Car  Company  in  order 
to  fill  the  demand  for  a  smaller  car  of 
the  highest  quality. 

It  is"  a  beautiful  new  car  of  brilliant  per- 
formance, designed  by  Cadillac  engineers 
and  powered  with  the  90  degree,  V-type 
eight  motor  that  has  scored  such  phe- 
nomenal success  in  the  Cadillac  car  for 
thirteen  yearsX 


^SRADIO  RF-R.-C-: 


Oakland 


San  Francisco 


LOWER 

Drive  Yourself  Rates 

On  Coupes,  Sedans  and  Roadsters 


NO  HOUR  CHARGE  WEEK  DAYS 

Only  10  cents  per  ha!)  hour  on  trips  oj  less  than  50 
miles  on  nights  and  Sundays 

Four  and  Light  6-Cylinder  Cars..  10  Cents  Per  Mile 

Medium  6-Cylinder  Cars 12  Cents  Per  Mile 

Large  6-Cylinder  Cars 14  Cents  Per  Mile 

Rates  Include  Gas,  Oil,  Insurance 

Two  cents  per  mile  reduction  on  trips  of  100  miles 
or  more  in  one  day 

STANDARD 

Drive  Yourself  System 

750  Post  St.  Phone  Franklin  2Z4 

OAKLAND — 1535    Harrison:    Oakland    3101 
BERKELEY — Telegraph    Avenue   at    Dwipht    Way;    Berkeley   9106 


You  can 
have  Servel  in  your 
own  refrigerator 

— quickly,  easily, 
at  moderate  cost 


IF  you  have  a  good  refrigerator  in  satisfactory  state  of 
repair,  or  decide  to  purchase  one  of  the  standard 
makes,  it  can  be  equipped  with  the  Servel  "Duplex" 
system  for  electric  refrigeration  quickly  and  at  surpris- 
ingly moderate  cost. 

The  Servel  Chilling  Tank  is  installed  in  the  ice  com- 
partment, the  "Duplex"  machine  in  the  basement  or 
elsewhere  out  of  the  way,  a  few  simple  connections  are 
made  and  you  have  Servel— electric  refrigeration. 

Once  you  have  enjoyed  the  carefree  convenience  of 
this  modern  equipment — beyond  all  comparison  with 
old-fashioned  methods — once  you  have  learned  its  true 
economy  and  dependability — how  its  crisp,  dry  cold 
keeps  even  the  most  perishable  foods  safe  and  in  prime 
condition  far  longer  than  you  ever  thought  possible — 
you  will  wonder  how  you  managed  so  long  without 
electric  refrigeration. 

Come  in  and  let  us  explain  the  advantages  offered  by 
Servel.  Or,  if  you  prefer,  telephone  us  and  we  shall  be 
glad  to  call  at  your  convenience,  take  a  few  necessary 
measurements  and  submit  an  estimate  of  cost  for  com- 
plete installation.  Without  obligation  on  your  part,  of 
course. 

Any  Servel  model  or  installation  can  be  purchased  on 
our  liberal  term-payment  plan.  Ask  for  details. 


Servel  Corporation 

1740  VAN  NESS  AVENUE 
SAN  FRANCISCO.  CALIFORNIA 

Telephone     Qraystlone     1730 


SerVel 

Electric  Refrigeration 


Established  July  20,  1E56 


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Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  MARCH  19,  1927 


No.  12 


Travel 

To  Ireland  On  American  Ships 


By  ERNEST  F.  RIXON 


American  ships  which  maintain  a  regular  direct  service 
between  New  York  and  Cobh  (Queenstown),  Ireland,  are 
part  of  the  fleet  owned  by  the  United  States  Government 
and  operated  by  the  United  States  Lines. 

S.  S.  "Republic,"  S.  S.  "President  Harding"  and  S.  S. 
"America"  provide  a  splendid  range  of  accommodations, 
and  the  S.  S.  "Leviathan,"  largest  ship  in  the  world  and 
flagship  of  the  United  States  Lines  fleet,  offer  a  special 
service  from  New  York  to  Cobh  (Queenstown)  via  South- 
ampton in  seven  days.  "Leviathan"  passengers  for  Ire- 
land are  transferred  from  Southampton  by  fast  connec- 
tions to  Cobh. 

Seven  days  after  leaving  New  York  on  the  "President 
Harding"  you  reach  Cobh  (Queenstown).  Equally  fast 
time  is  made  on  the  "Leviathan"  trip  via  Southampton. 

These  United  States  Lines  ships  permit  an  unlimited 
choice  of  accommodations  from  the  pleasant,  economical 
trip  on  a  "cabin  ship"  to  the  suites  de  luxe  on  the  great 
"Leviathan." 

From  Cobh  all  parts  of  the  island  are  easily  reached, 
as  Erin  is  blessed  with  good  transportation  systems.  Fast 
trains  take  you  from  Cobh  and  Cork  in  the  south,  to 
Dublin  on  the  Irish  Sea  and  north  to  the  great  city  of 
Belfast.  Not  far  from  here  is  Lough  Neagh.  one  of  the 
largest  of  Ireland's  many  attractive  lakes.  About  fifty 
miles  to  the  north  of  Belfast,  where  the  coast  changes 
suddenly  to  sheer  cliffs  and  strange  formations,  is  the 
famous  Giant's  Causeway. 

Up  in  the  northwest  lies  the  charming  County  Mayo, 
with  its  picturesque  sea-coast.  Directly  to  the  south  is 
Connemara,  a  particularly  beautiful  region.  And  after 
the  stern  coast  of  the  County  Clave  we  come  to  the  estu- 
ary of  the  great  river  Shannon. 

In  the  Counties  Kerry  and  Cork  the  whole  of  the  coast 
region  is  wild  and  strikingly  beautiful.  In  this  moun- 
tainous district  are  popular  water-places  such  as  Buljy- 
bunion.  Castlegregory  and  Portmagee.  The  lakes  of  Kil- 
larney  are  famed  for  their  scenic  settings.  Impressively 
towering  above  all  are  the  Macgillicuddy  Reeks.  Derry- 
nane,  (once  the  residence  of  Daniel  O'Connell.  the  "libera- 
tor"). Blackrock,  Passage  ami  Monkstown  in  County  Cork 
are  popular  sea  side  resorts.  In  this  romantic  south- 
western country  are  many  interesting  old  castles,  includ- 
ing renowned  Blarney  Castle,  built  in  14-19. 


In  this  scenic  land  the  traveler  may  be  assured  of  ex- 
cellent hotels  and  every  facility  for  fishing,  golfing,  hunt- 
ing, bathing,  boating  and  mountaineering. 

The  popular  "Republic"  and  "America" — largest  cabin 
ship  in  the  world — offer  excellent  "one  class"  accommoda- 
tions at  low  cost.  Staterooms  have  running  water,  elec- 
tric lights,  fans,  call  buttons  and  every  essential  to  an 
enjoyable  voyage.  Attractive  appointments  and  decora- 
tions strike  a  note  of  fine  simplicity.  A  lavish  provision 
for  the  passenger's  comfort  and  a  faultless  service  dis- 
tinguish all.  ships  of  the  line. 

The  "President  Harding"  is  renowned  for  exceptionally 
fine  accommodations.  The  first  class  staterooms  are  all 
outside  rooms.  Most  of  them  have  private  or  adjoining 
baths.  All  rooms  have  hot  and  cold  running  water,  elec- 
tric fans  and  radiators,  individual  reading  lamps,  vacuum 
bottles,  wardrobe  closets,  dresser,  and  real  beds  have 
supplanted  berths.  Public  rooms  are  luxuriously  fur- 
nished and  are  both  attractive  and  comfortable.  Broad 
promenade  decks,  partially  glass  enclosed ;  deck  games, 
an  excellent  orchestra  for  concerts  and  dances;  a  library; 
tea  rooms  and  gymnasium,  are  some  of  the  popular  fea- 
tures to  be  found  upon  these  vessels. 

The  luxuries  and  pleasures  of  a  voyage  on  the  great 
"Leviathan"  are  too  well  known  to  need  further  com- 
ment. Magnificent  staterooms,  broad  decks,  a  great 
swimming  pool,  telephones  in  every  room,  the  best  food 
and  service,  have  made  the  name  "Leviathan"  a  watch- 
word in  trans-Atlantic  travel.  Second  cabin  accommoda- 
tions are  also  available  on  all  ships  in  the  service  to 
Ireland. 

All  ships  have  third  cabin  accommodations  which  offer 
the  ideal  low  cost  passage.  Staterooms  for  2.  4,  or  6 
people  are  clean,  well  ventilated,  comfortable.  Berths 
have  soft  mattresses  and  spotlessly  clean  linen.  Plenty 
of  good  wholesome  food,  tastefully  prepared,  is  served  by 
courteous  stewards.  Large  public  rooms,  modern  Amer- 
ican bathing  facilities,  broad  promenade  decks,  dances, 
daily  concerts  are  special  features. 

For  further  information  apply  to  Ernes:  F.  Rixon.  544 
Market  Street. 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  19,  1927 


The  Naval  Disarmament 

Most  people  are  quite  at  sea  as  to  what  is  meant  by 
all  this  naval  disarmament  talk.  The  fact  is  that  the 
Powers  met  in  Washington  and  decided  upon  the  relative 
strength  of  their  great  warships,  fixing  proportions  in 
such  a  way  as  to  avoid  competitive  building.  But  the 
regulations  did  not  apply  to  cruisers,  destroyers  and  sub- 
marines. The  result  is  that  competition  has  arisen  with 
respect  to  these  branches  of  the  naval  service  and  the 
governments  of  Britain  and  the  United  States  want  to 
put  an  e,nd  to  the  stupidity.  In  this  they  are  aided  by 
the  Japanese  government.  France  and  Italy  will  not 
come  in.  They  have  an  idea  that  they  cannot  afford  to 
diminish  their  potentialities,  particularly  as  regards  sub- 
marines. Naval  disarmament  is  a  favorite  cause  of  Presi- 
dent Coolidge's. 


American  Finance 


The  outstanding  fact  of  the  last  few  years  is  the  de- 
velopment of  finance  as  one  of  the  great  American  in- 
dustries. The  lending  of  money  abroad  has  become  one 
of  our  most  important  forms  of  activity  and  bids  fair 
to  grow  increasingly.  This  early  in  the  year  American 
bankers  have  arranged  plans  totaling  S775, 700,000, 
which  may  be  increased  to  a  billion  dollars.  This  amount 
is  that  determined  by  Max  Winkler  of  Moody's  Invest- 
ment Service.  Of  these  sums  §378,500,000  will  be  loaned 
to  Europe  and  8377,200,000  to  Latin  America.  The  rela- 
tive size  of  the  Latin  American  loan  is  surprising  and 
shows  the  growth  of  United  States  interests  in  that  part 
of  the  world.  This  outpouring  of  money  means  the  re- 
clamation of  the  barren  places  of  the  earth  and  the 
growth  of  better  standards  of  life  for  millions  of  people. 
America  is  using  her  wealth  for  the  highest  purposes  of 
life. 


Compulsory  Liability  Insurance 

So  we  are  to  have  a  commission  to  determine  whether 
a  law  should  be  passed  making  it  compulsory  for  the 
owner  of  an  automobile  to  insure  against  liability  for 
accident.  The  Oregon  legislature  did  the  same  thing. 
It  also  appointed  a  commission.  Politicians  love  com- 
missions; they  mean  spending  money  and  wasting  time. 
As  the  "Recorder"  very  wisely  says,  "We  know  this  ques- 
tion very  well  in  California  and  the  Commonwealth  Club 
has  had  it  thoroughly  investigated.  There  are  plenty  of 
reports  that  are  easily  accessible.  The  following  state- 
ment covers  the  matter."  It  is  a  function  of  the  police 
power  of  the  State  to  protect  its  citizens:  "Among  legiti- 
mate uses  of  the  police  power  is  the  possibility  of  pro- 
tecting an  injured  citizen  from  the  risk  of  being  unable 
to  collect  damages  for  injury." 


Prize  Fighting 

We  have  always  taken  a  stand  against  prize  fighting 
because  of  its  brutality  on  the  one  hand  and  because  of 
its  corruption  on  the  other.  We  have  held  that  prize- 
fighting was,  at  the  best,  gambling,  and  that  owing  to 
many  circumstances,  a  fair  test  of  strength  and  courage 
between  two  human  beings  where  money  was  at  stake 
was  impossible.  We  are  now  convinced  that  we  were  not 
strong  enough  in  our  denunciations.  There  is  not  even 
gambling  in  the  game.  We  are  sure  now  that  the  people 
who  pull  the  strings  in  the  pugilistic  business  are  the 


big  money  men  who  are  not  gamblers  at  all  but  merely 
fixers.  All  the  recent  bouts  show  evidences  of  rotten- 
ness and  really  the  game  smells  of  corruption.  There 
is  a  sort  of  coddling  and  building  up  in  the  game,  ofl 
which  Tunney  is  a  conspicuous  example.  There  may  bei 
room  for  an  honest  difference  of  opinion  about  Tunney, 
but  when  we  come  lower  down  on  the  list  to  cases  like 
that  of  Rosenberg  and  similar  ones,  the  result  is  beyond 
question.    Pugilism  is  a  bad  game. 


The  New  Federal  Judgeship 

A  federal  judge  is  to  be  appointed  for  Northern  Cali- 
fornia, in  pursuance  of  the  act  of  Congress  providing  for 
a  new  judge  for  this  district.  Judge  Partridge's  death 
left  a  place  which  has  had  to  be  filled  by  the  present 
judges.  The  business  in  the  district  is  very  great  and 
the  consequent  crowding  of  work  has  had  a  detrimental 
effect  upon  the  progress  of  cases.  Some  interest  :isi 
aroused  by  the  new  vacancy.  Senator  Johnson  has  al- 
ready selected  Judge  Griffin  as  his  nominee.  Senator 
Shortridge  has  not  yet  declared  his  preference.  The 
position  is  one  of  great  importance  and  should  be  filled 
by  some  one  of  unquestioned  ability. 


Propagandists  in  Trouble 

The  Russians  have  been  causing  so  much  agitation  by 
their  propaganda  throughout  the  world  that  there  is  cer- 
tain sort  of  grim  satisfaction  in  the  news  that  some  of 
their  propagandists  have  been  picked  up  in  China  under 
conditions  which  may  give  them  a  great  deal  of  trouble. 
They  were  caught  on  a  ship  which  was  loaded  with  Can- 
tonese propaganda,  for  distribution  within  the  lines  of 
the  Northern  Chinese  army.  Now,  the  distribution  of 
propaganda,  within  the  lines,  by  civilians  in  wartime  is 
"spying."  There  is  no  other  word  for  it.  So  the  death 
penalty  is  threatened.  The  Russian  government  says  I 
that  if  the  death  penalty  is  inflicted,  it  will  make  war. , 
That  is  a  serious  threat,  for  great  matters  arise  from 
small  causes.  The  killing  of  a  more  or  less  useless  Arch- 
duke precipitated  the  last  great  war.  The  killing  of  spies 
may  precipitate  the  new  great  war  in  the  East.  It  is  i 
another  factor  in  a  very  complicated  situation.  At  any 
rate,  it  may  teach  the  Russians  to  be  careful  about  propa- 
ganda and  that  would  help. 


Gathering  Clouds 

The  action  of  Italy  in  supporting  the  acquisition  of 
Bessarabia  by  Roumania  marks  another  step  in  the  long 
range  duel  which  is  being  fought  between  Great  Britain 
and  Soviet  Russia.  It  completes  the  Western  encircle- 
ment of  Russia  by  what  are  now  called  the  Fascist  pow- 
ers, for  the  new  so-called  republics  are  in  reality  dictator- 
ships. It  is  the  first  important  move  in  the  game  which 
has  Humanity  as  a  pawn,  and  which  will,  probably,  if 
persisted  in,  cost  more  lives  than  the  Great  War.  It  is 
quite  interesting  to  see  that  the  old  lion  who  was  thought 
to  be  so  lame,  can  be  as  dexterous  as  ever.  It  takes  a 
long  time  to  play  such  a  game  out  and  it  may  last  our 
time. 


The  Self  Governing  Bar 

Now  the  self  governing  bar  bill  has  passed  the  legis- 
lature without  much  difficulty.  It  is  well  endorsed  and  is 
supported  by  a  wealth  of  argument  by  legal  experts.  No 
one  else  seems  to  have  anything  to  say  and  it  is  a  ques- 
tion which  the  layman  approaches  with  fear  and  mod- 
esty. Now,  if  the  Governor  signs  it,  as  no  doubt  he  will, 
though  his  predecessor  would  not,  we  shall  have  a  strange 
phenomenon.  We  shall  have  the  administration  of  justice 
in  the  hands  of  a  syndicate  practically  independent  of 
the  State  and  not  amenable  to  the  State  discipline.  Law- 
yers are  safe  and  may  be  trusted,  but  a  time  may  come 


March  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


when  some  other  trade  will  demand  special  powers,  which 
cannot  be  depended  upon  so  well.  Then  some  people  may 
think  a  little. 


A  Significant  Prophecy 

William  A.  Magee,  concerning  whom  it  only  has  to  be 
said  that  he  is  the  son  of  the  late  Thomas  Magee,  has 
put  out  a  statement  with  respect  to  the  future  of  San 
Francisco  which  is  well  deserving  of  note  and  which  on 
logical  grounds  affords  a  great  deal  of  hope  for  the  fu- 
ture. The  swing  upward,  he  points  out,  is  well  on  the 
way.  The  earthquake  caught  us  in  the  midst  of  an  up- 
ward swing  and  threw  us  back,  it  is  well  estimated,  at 
least  twenty  years.  Mr.  Magee  compares  the  period  of 
1899  to  1906  with  the  period  1919  to  1926.  In  the  first 
period  San  Francisco  was  beginning  to  realize  her  des- 
tiny ;  in  the  second  period  she  recovered  from  her  misfor- 
tune and  is  climbing  greater  heights.  The  city  is  not 
only  a  newer  and  a  better  city,  but  as  Mr.  Magee  points 
out,  the  increase  in  population  is  100  per  cent,  the  bank 
clearings  564  per  cent ;  savings  deposits  300  per  cent  and 
building  operations  300  per  cent. 


From  Brighter  Pens  than  Ours 


The  Wets  Gain. 

The  Sixty-ninth  Congress  is  considered  to  have  been 
favorable  to  the  wets  but  the  "Association  Against  the 
Prohibition  Amendment"  at  Washington  declares  that 
the  next  Congress  will  be  more  markedly  favorable  to 
the  anti-Prohibitionists  than  the  last.  The  object  of  the 
Association  is  "to  get  the  country  back  on  the  road  to 
true  temperance  and  out  of  the  menacing  grip  of  the 
bootleggers."  No  one  of  any  sense  will  deny  that  this 
is  a  laudable  and  highly  commendable  effort.  The  state- 
ment of  the  Association  was  signed  by  Pierre  S.  Dupont 
of  the  General  Motors  Corporation  and  W.  H.  Stayton, 
the  national  chairman.  The  association  is  about  to  spon- 
sor legislation  beginning  next  December,  which  will  try 
to  retrieve  the  two  great  lost  principles  of  the  distinction 
between  state  and  federal  powers  and  the  rational  regu- 
lation of  the  sale  of  liquor.  It  is  a  fine  program  with 
fine  men  behind  it  and  should  make  headway,  if  the  coun- 
try is  sensible. 


Reorganization  Program 

Governor  Young  has  a  new  program  of  governmental 
reorganization.  That  is  one  of  the  peculiarities  of  the 
working  of  democracy.  Every  body  at  all  times  must 
Hive  a  new  program.  The  old  will  never  do;  it  must  be 
scrapped  and  something  else  brought  in  which  may  or 
may  not  be  better.  Generally,  it  is  not  better;  and 
valuable  time  is  lost  in  the  innovation.  The  new  plan 
of  the  Governor  provides  for  consolidation  and  changes 
in  departmental  positions.  This  means,  in  plain  English, 
a  rearrangement  of  jobs.  In  the  meantime  the  appropria- 
tion bills  will  be  held  up.  for.  obviously,  the  appropria- 
tions cannot  be  made  until  the  organization  question  is 
settled. 


Television 

Again  we  get  the  news  from  England  of  an  invention 
of  tirst  class  importance.  It  is  a  use  of  ultra  red  rays  in 
such  a  fashion  as  to  largely  overcome  darkness.  It  is 
no  wonder  that  that  land  of  fogs  should  have  caused  some 
extra  effort  to  meet  the  situation  which  is  often  fraught 
witli  danger  and  always  with  considerable  loss.  It  is  on 
the  other  hand,  of  transcendental  importance  that  such 
a  discovery  should  have  been  made  at  all.  At  present  it 
is  in  the  control  of  the  British  government  which  gains 
an  advantage  thereby  which  might  easily  spell  victory 
in  war.  Such  advantages  cannot  lie  maintained,  however. 
Inventions  like  television  belong  to  the  race  of  man.  in- 
dependent of  nationality,  and  it  will  not  be  long  before 
the  whole  world  is  partner  in  the  discovery. 


Books  are  the  legacies  that  a  great  genius  leaves  to 
mankind. — Addison. 

*  *     * 

The  Chinese  must  be  ferocious  fighters.  Look  what 
they  can  do  to  a  shirt. 

The  first  thing  that  strikes  a  stranger  in  New  York  is 
a  big  automobile. 

"Injustice  is  the  essence  of  Falsehood;  and  every  false 
word  is  an  injustice." 

*  ♦  + 

A  fig  tree  without  fruit  is  like  a  man  with  only  words. 
— K.  W.  Cook. 

*  *     * 

The  people  are  as  putty  in  the  hands  of  evil  leaders. — 
Sir  Philip  Gibbs. 

*  *  * 

Actor — The  first  night  I  played  there,  sir,  the  town 
stormed  the  ticket-office! 

Cynic — Rotten  luck!  And,  of  course,  you  had  to  give 
'em  their  money  back? — Sydney  Bulletin. 

*  *     * 

Writing  is  a  job,  like  any  other  job,  like  marching  an 
army,  for  instance. — Winston  Churchill. 

*  *     * 

Ambition,  like  money,  is  an  excellent  servant  but  an 
execrable  master. — Rev.  Thomas  Yates. 

*  *     * 

A  soul  like  a  walnut  and  a  mind  like  a  ragbag  are  the 
two  enemies  of  all  millenia. — Sir  Josiah  Stamp. 

*  *     * 

Like  a  lighted  window  in  a  dark  night  the  flowers 
draw  the  eye  inevitably. — "O.  S."  in  the  Christian  Science 

Monitor. 

*  *     * 

"So  your  husband  has  taken  up  radio  as  a  fad." 
"No,  as  a  frenzy." — Boston  Transcript. 

*  *     * 

"You've  heard  of  the  Tiber,  the  famous  Roman  port. 
haven't  you  ?" 

"No.  how  much  a  bottle?"— Washington  Dirge. 
«     *     * 

Stranger — Are  you  a  student  here? 
Collegiate — No,  but  I  can  get  it  for  you  if  you  have 
the  price. — Gettysburg  Cannon  Bawl. 

*  *     * 

Gratitude  in  the  heart  is  as  dew  upon  the  tender  herb, 
as  sunshine  after  rain  to  the  flower. — Duncan  Sinclair. 

*  *     * 

The  words  of  the  vulgar  pass  as  chaff  before  the  wind 
in  the  wilderness. — Herbert  Vivian. 

*  *     * 

Re-writing  makes  it  possible  to  plane  the  phrases  as 
a  cabinetmaker  planes  his  wood. — Rev.  W.  J.  Daw 

*  *      * 

We  cannot  talk  ourselves  out  of  lowly  positions:  we 
must  build  ourselves  out  of  them.  If  we  are  in  a  small 
activity  it  is  because  our  capacity  is  small.  As  we  as- 
sume greater  proportions  in  our  own  minds,  there  is 
always  given  us  a  bigger  niche  to  fill. 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  19,  1927 


Pleasure's  Ww 


OBEY    NO   WAND  BUT  PLEASURES 

_  lorn  Moore. 


By  Josephine  Young 


SAN  FRANCISCO  has  incubated 
many  authors  and  literary  gen- 
iuses. Bret  Harte,  Mark  Twain,  Am- 
brose Bieree  and  many  others,  gave 
this  city  traditions  that  we  can  al- 
ways revere. 

Now  it  is  called  to  our  attention 
that  Ernest  L.  Thayer,  working  for 
a  morning  newspaper  here  was  the 
composer  of  "Casey  at  the  Bat." 
This  all  happened  back  in  1888.  De 
Wolfe  Hopper  recited  this  poem  so 
often  and  so  well  that  it  has  been 
supposed  that  he  was  the  author  as 
well  as  the  interpreter  of  this  lyric. 

As  is  fitting  and  proper  "Casey  at 
the  Bat"  is  having  its  premiere  in 
San  Francisco.  The  popular  baseball 
hero  of  the  eighties  was  as  much  wor- 
shipped then,  as  is  Babe  Ruth  now. 
That  is,  in  all  except  salary. 

We  would  welcome  more  of  our 
early  home-product  masterpieces  on 
the  screen  and  stage. 

*  *     * 

Wilkes 

"Castles  in  the  Air"  is  playing  at 
the  Wilkes  for  the  last  week.  This 
tuneful  musical  comedy  has  had  a 
very  successful  run  and  well  it  should 
have  had. 

There  are  eighty-five  people  in  the 
cast  with  a  chorus  that  can  really 
sing  and  dance.  When  you  go,  watch 
for  the  dancing-doll  number.  It  is 
worth  the  price  of  admission  alone. 

Eva  Olivotti  sings  and  dances  well 
in  the  feminine  lead,  Perry  Askam 
makes  a  fine  prince  in  the  masculine 
lead  and  Ray  Raymond,  as  a  high 
pressure  promoter,  supplies  plenty  of 
the  comedy. 

*  *     * 

Curran 

The  Curran  theater  is  holding  over 
"The  Dove"  for  the  fourth  week.  This 
is  a  play  of  our  southern  borderland 
by  Willard  Mack. 

As  "  .  .  .  the  best  caballero  in  all 
Mexico,"  Richard  Bennett  has  ample 
opportunity  to  display  his  histrionic 
ability,  portraying  a  Mexican,  recent- 
ly turned  rich. 

Dorothy  Mackaye,  the  cafe  girl  en- 
tertainer, finds  that  true  love  can  be 
found  even  in  the  most  sordid  of  sur- 
roundings. 

The  play  as  a  whole  gives  us  a 
clearer  insight  as  to  the  conditions 
south  of  the  border. 


Columbia 

"Sun  Up,"  a  drama  of  the  Caro- 
lina mountains,  is  opening  at  the  Co- 
lumbia theater,  Monday,  March  21st. 
Lucille  La  Verne,  who  has  the  title 
role  of  the  Widow  Cagle,  at  war  with 
law  and  filled  with  hate  for  every- 
thing, lives  to  realize  that  "love  is 
mightier  than  death." 

Miss  La  Verne  has  played  this  part 
over  a  great  section  of  this  country 
and  recently  played  the  part  in  Lon- 
don before  royalty. 

*  *     * 

Granada 

Adolphe  Menjou  in  "Evening 
Clothes"  is  the  feature  picture  at  the 
Granada  this  week.  Also  in  the  cast 
of  this  picture  are  Noah  Beery,  Vir- 
ginia Valli,  Lilyan  Tashman,  Louise 
Brooks  and  Arnold  Kent. 

The  story  is  of  a  too  innocent  hus- 
band who  is  sent  to  Paris  to  learn 
all  about  women,  which  he  does  in 
short  order. 

A  Mack  Sennett  Comedy,  "When 
a  Man's  a  Prince,"  starring  Ben  Tur- 
pin  is  an  added  attraction. 

Milton  Watson,  tenor;  Peggy  Ber- 
nier  and  a  Jack  Partington  presenta- 
tion, "Yankee  Rose,"  with  Del  Chain 
as  master  of  ceremonies,  completes 
the  program. 

*  *     * 

Pantages 

Headlining  the  vaudeville  attrac- 
tions at  the  Pantages  this  week  are 
Van  and  Schenck  in  an  act  called 
"The  Title  Winning  Battery  of  Song- 
land."  The  two  entertainers  sing 
and  play  a  number  of  songs  of  their 
own  composition  in  addition  to  some 
popular  pieces. 

On  the  screen  Patsy  Ruth  Miller  is 
seen  in  "Hell  Bent  For  Heaven." 

*  *     * 

St.  Francis 

Wallace  Beery  is  showing  at  the 
St.  Francis  as  Casey  in  "Casey  at  the 
Bat"  for  the  second  week. 

This  is  Beery's  first  solo-comedy 
for  quite  some  time  as  he  has  been 
teamed  with  Raymond  Hatton  for 
his  last  two  pictures,  "We're  in  the 
Navy  Now"  and  "Behind  the  Front." 

*  *     * 

California 

Tommy  Meighan  devotees  are  hav- 
ing an  opportunity  to  appease  their 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 


Alcazar,  O'Farrell,  nr.  Powell 

"Rain."    Henry  Duffy   Players:    Isabel  Withers, 
star. 


Columbia,  70  Eddy 


"Sun  Up."  Miss  Lucille  LaVerne  in  tragi- 
drama  of  Lulu  Voltmer.  Opening  Monday. 
21st. 

Curran,  Geary,  nr.  Mason 

"The  Dove."  Richard  Bennett,  Dorothy  Mac- 
kaye. 

President,  McAllister,  nr.  Market 

"The   Family    Upstairs,"   Henry   Duffy  Comedy. 

Wilkes,  Geary  at  Mason 

"Castles  in  the  Air."  Musical  Comedy.  Eva 
Olivotti,  prima  donna. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

"Ruhber  Tires"  with  Harrison  Ford.  Prince 
Lei,  Hawaiian  tenor.  Harry  Hayden  and  Com- 
pany, "Old  Fashioned  Minstrel  Show." 

Orpheum,  O'Farrell,  nr.  Powell 

Fay   Bainter,    headliner — in   "The   High  Spots." 

Marion    Sunshine — musical    comedy    star.      The 

Waite  Trio. 

Pantages  (New),  Market  at  Hyde 

Van  and  Schenck  on  the  vaudeville  bill.  Patsy 
Ruth  Miller  on   the  screen. 

Union   Square,   O'Farrell,  nr.  Powell 

Vaudeville- Pictures. 

Wigwam,  Mission  and  22nd 

Vaudeville-Pictures. 


ON  THE  SCREEN 

DOWN  TOWN 


California,  Market  at  4th 


"Blind  Alleys."  Tommy  Meighan,  Greta  NIs- 
sen,  Evelyn  Brent.  Attilio  Laraia  conducts 
tne    orche  .. ;  ;  . 


Cameo.  Market,  onp.  5th 


"The  First  Night,"  All-star  cast.  Following 
showing  of  "Hunting  Big  Game  in  Africa" — 
the   wonderful  Snow   picture. 


Capitol,  Ellis  nr.  Market 


■The   Bed    K:mnno."      Mrs.    Wnl'ace   Reid. 

Casino,  Ellis  at  Mason 

Sat.,  Viola  Dana  in  "Bigger  Than  Barnum's," 
Hoot  Gibson  in  "The  Texas  Streak."  Sun., 
Mon..  Harold  Lloyd  in  "Girl  Shy."  and  Vir- 
rinia  Valli  in  "The  Pleasure  Garden."  Tues.. 
Wed.,  .lack  Holt  in  "Born  to  the  West." 
Thurs.,    Fri„    "The  Bat." 

Granada,  Market  at  Jones 

"Evening     Clothes,"     Adolphe     Menjou,     Noah| 
Beery,     Virgina     Valli.      "When     a     Man's 
Prince,"   Ben  Turpin   Comedy.    Milton    Watson.  I 
tenor.    Peggy  Bernier.    "Yankee  Rose"  musical! 

offering. „^___^______ 

St.  Francis,  Market,  bet.  5th  &  6th 

"Casey  at  the  Bat."    Wallace  Beery  as  Casey.    I 


March  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Warfield,  Market,  nr.  Taylor 

"Flesh  and  the  Devil."  John  Gilhert  and  Greta 
Garbo.  "Specialty  Idea."  Fanchon  and  Marco 
stage  offering 


UP  TOWN 


/lhambra  (New),  Polk  and  Green 

Sat..  Sun..  "Everybody's  Acting."  Betty  Bron- 
son  and   Ford  Sterling. 

Mon..  Tues.,  Wed.,  Colleen  Moore  in  "Twinkle- 
toes.'  Thurs..  Fri..  "Obey  the  Law."  Bert 
Lytell.  O'Neill  Sister's  Kiddies  on  Friday  eve- 
ning. 

Royal,  Po!k,  nr.  California. 

Sun.,  George  O'Brien  in  "The  Blue  Eaffle." 
Mon..  Tues..  Wed..  "The  Flaminrr  Forest"  with 
Antonio  Moreno  and  Renee  Adoree.  Thurs., 
Fri.,  Adlophe  Menjou  and  Florence  Vidor  in 
"The  Grand  Duchess  and  the  Waiter."  Sat., 
Behe  Daniels  in  "Miss  Brewster's  Millions." 

hero-worshiping  appetites  this  week 
at  the  California. 

Meighan  is  starred  in  a  picture  en- 
titled "Blind  Alleys."  He  is  fortun- 
ate in  having  not  only  one  beautiful 
heroine  to  woo,  but  two. 

Greta  Nissen  and  Evelyn  Brent  are 
the  two  leading  ladies. 

As  in  most  Meighan  pictures  there 
is  action  aplenty  and  more  adventure 
than  would  be  supposed  with  the  vast 
feminine  contingent. 

Attilio  Laraia  conducts  the  Cali- 
fornia orchestra. 


At  Paul  Elder's 

Irving  Pichel,  director  of  the  Lo- 
bero  Theater,  Santa  Barbara,  will 
read  "Broadway,"  a  play  by  Philip 
Dunning  and  George  Abbott,  Monday 
afternoon,  March  21st,  at  3:30 
o'clock,  in  the  Paul  Elder  Gallery. 
No  American  play  has  so  zestfully 
caught  the  glamour,  the  ruthlessness, 
the  argot,  the  humor,  the  almost 
Renaissance  lawlessness  of  the  night 
life  on  New  York's  "Main  Street." 
•Jed  Harris'  production  of  "Broad- 
way" has  swept  the  country  like  wild- 
fire. 

*  *     * 

A  recital  by  Bertha  Weber,  com- 
poser and  pianist,  and  {Catherine 
Coolidge,  soprano,  will  be  given  in  the 
Paul  Elder  Gallery  Saturday  after- 
noon, March  26th,  at  2:30  o'clock. 
The  program,  selected  is  An  After- 
noon with  Alaska,  France,  Italy  and 
England,  will  include  Alaskan  Leg- 
ends and  March  of  Triumph — writ- 
ten by  Miss  Weber,  after  a  visit  to 
the  Verdun  Battlefields — for  the  pi- 
ano and  French  Pastoral  Ditties  and 
Old  English  Melody,  together  with  an 
Italian  Aria  from  "Traviata"  for  the 

singer. 

*  *     * 

Orpheum 

The  Orpheum  Circuit  is  offering  a 
number  of  great  artists  on  their  lulls 
each  week  and  the  announcement 
that  Miss  Fay  Painter,  star  of  a  great 
success  "Fast  Is  West."  is  to  be  the 
headliner  for  the  coming  week  is  of 
especial  interest  as  this  star  is  a  na- 


tive of  San  Francisco. 

Miss  Bainter  is  to  appear  in  a  skit 
called  "The  High  Spots"  in  which  she 
will  be  assisted  by  Jeane  Seymour 
and  Ashley  Cooper. 

Marion  Sunshine,  musical  comedy 
star,  is  another  star  who  will  be  on 
the  same  bill  in  a  skit  called  "A 
Broadway  Bouquet"  in  which  she 
will  be  assisted  by  Peter  Larkin  with 
Jerry  Moore  at  the  piano. 

Other  big  features  on  this  all-new 
program  will  include  "Frakson,"  the 
man  of  a  hundred  cigarettes ;  Thomas 
B.  Handers  and  Arthur  Milliss  in 
"This  and  That";  Raymond  Wilbert 
in  "Mental  Hazards";  and  The  Waite 
Trio,  great  stock  whip  manipulators 
and  boomerang  throwers. 

*  *  * 

Golden  Gate 

"Rubber  Tires"  is  a  film  attraction 
on  the  new  Golden  Gate  Theater  pro- 
gram opening  Saturday  afternoon. 
The  coast-to-coast  tour  is  made  in  a 
1910  touring  car  that  breaks  down 
at  the  wrong  moments. 

Prince  Lei  Lani,  Hawaiian  tenor, 
with  a  troupe  of  South  Sea  Island  en- 
tertainers, has  a  musical  act  in  an 
island  setting,  and  Harry  Hayden 
and  his  company  in  a  comedy  act, 
Ray,  Fern  and  Marie  in  a  satire  on 
the  old-fashioned  minstrel  show,  and 
Arthur  and  Darling  in  an  acrobatic 
act,  are  others  on  the  new  bill. 

Short  films  and  concert  numbers 
by  Claude  Sweeten's  Golden  Gate  Or- 
chestra offer  additional  entertain- 
ment. 

*     *     * 

Warfield 

"Flesh  and  the  Devil"  —  Metro- 
Goldwyn-Mayer's  latest  contribution 
to  the  outstanding  screen  successes 
of  the  year,  opens  at  the  Warfield 
Saturday,  as  the  leading  screen  at- 
traction. John  Gilbert  and  Greta 
Garbo  are  the  stars,  with  Lars  Han- 
son, recently  seen  here  in  "The  Scar- 
let Letter"  as  the  third  member  of 
the  triangular  drama. 

"Flesh  and  the  Devil"  is  a  gripping 
romance.  Sociological  conditions  in 
Europe,  with  love  and  marriage  tra- 
ditions form  the  interesting  theme, 
decorated  with  Old  World  atmos- 
phere. There  is  a  duel;  a  church 
episode  wherein  the  old  clergyman 
(played  by  George  Fawcett)  flails  the 
couple. 

A  splendid  cast  supports  the  trio 
of  principals.  Included  are  Barbara 
Kent.  Eugenia  Besserer.  Marc  Mac- 
Dermott.  William  Orlamond.  George 
Fawcett  and  Marcelle  Corday.  Titles 
were  made  by  Marion  Ainslee  and  the 
settings  are  by  Cedric  Gibbons  and 
Frederic  Hope. 

On  the  stage.  Fanchon  and  Marco 
offer  a  "Specialty  Idea"  and  Rube 
Wolf  and  his  greater  band  will  pre- 


sent a  special  musical  program  to  ac- 
company the  showing  of  "Flesh  and 
the  Devil." 

*  *     * 

Theater  Arts  Club 

The  much  talked  about  play,  "EI 
Cristo,"  by  Margaret  Larkin,  which 
won  the  Belasco  cup  in  the  National 
Little  Theater  tournament  held  in 
Bayes  Theater,  New  York  City  in 
1926,  when  presented  by  the  Little 
Theater  of  Dallas,  will  be  produced  by 
the  Theater  Arts  Club,  Inc.,  at  its 
monthly  performance  of  one  act  plays 
in  the  auditorium  of  the  Women's 
City  Club,  on  the  evening  of  March 
24. 

Another  Belasco  cup  winning  play, 
"Judge  Lynch"  by  J.  W.  Rogers,  Jr., 
will  be  presented  by  the  local  organ- 
ization on  the  same  program.  It  is  a 
play  of  particular  dramatic  merit. 
"All  the  Horrors  of  Home,"  by  Wil- 
liam Morris  and  "Uncle  Jimmy,"  by 
Zona  Gale,  a  story  of  plain  folk,  will 
also  be  on  the  Theater  Arts  Club  bill, 
which  is  being  directed  by  Talma- 
Zetta  Wilbur. 

*  *     * 

President 

"The  Family  Upstairs,"  comedy  by 
Harry  Delf,  is  proving  a  magnet  for 
large  audiences  at  the  President 
where  Henry  Duffy  announces  that  it 
will  remain  for  a  fifth  week  begin- 
ning with  the  matinee  Sunday  after- 
noon .  The  doings  of  the  Hellers  are 
entertaining,  chiefly  by  reason  of  the 
fact  that  they  might  occur  in  any 
household.  The  comedy  work  of  Earl 
Lee  and  Helen  Keers  and  the  playful 
antics  of  the  kiddies  add  to  the  pleas- 
ure of  the  offering. 

Leneta  Lane's  popularity  in  San 
Francisco  appears  to  be  well  estab- 
lished. She  is  being  particularly  well 
received  in  this  offering.  Kenneth 
Daigneau  gets  a  warm  welcome.  He 
was  away  for  nearly  four  months 
playing  in  the  Northwest.  In  the 
cast  are:  Philip  Stearns,  Elsie  Bas- 
set t.  Vivian  Moore,  Jean  Temple  and 

Robert  Huntington. 

*  *     * 

Alcazar 

"Rain,"  the  John  Colton  drama,  is 
the  new  play  beginning  this  week  at 
the  Alcazar. 

The  role  of  Sadie  Thompson,  made 
famous  by  Jeanne  Eagels,  is  played 
by  Isobel  Withers  of  "Love  'Em  and 
Leave  'Em"  fame. 

Supporting  Miss  Withers  are  play- 
ers of  prominence  in  the  theatrical 
world.  They  include  Howard  Nu- 
gent, Irma  Van,  Marguerite  Allen. 
Frank  Dawson,  Collins  Macrae.  Lea- 
lane  Sherwood,  Edward  Warris, 
Charles  Wu  and  James  Hulu. 

The   scenic   features   are   of   Pago 
Pago  in  the  South  Sea  Islands. 
(Continued  on  Page  22 1 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  19,  1927 


Bv  Antoinette  Arnold 


New  Wedding 
Ceremonials 

THAT  even  weddings  may  have  somehing  new  was 
vividly  brought  to  mind  this  past  week  in  an  article 
written  by  Josephine  Bartlett.  society  editor  of  the  San 
Francisco  "Chronicle." 

"A  ceremony  in  New  York  some  weeks  ago  afforded 
those  who  witnessed  it  something  new  in  the  matter  of 
the  music  offered  before,  during  and  after  the  ceremony," 
states  Lady  Teazle. 

The  unusual  wedding  ceremony  to  which  she  refers 
was  held  in  Grace  Cathedral,  Bishop  Coadjutor  officiating. 

Musical  numbers  at  this  wedding  included  a  full  choral 
service  with  the  vested  choir  singing:  "The  Voice  That 
Breathed  O'er  Eden"  as  the  processional  made  its  way  to 
the  choir  lofts. 

The  bride  walked  to  the  altar  to  the  strains  of  "The 
March  of  the  Priests"  from  Mendelssohn's  "Athalie." 
During  the  marriage  service,  voices  in  the  choir  sang, 
"O  Perfect  Love"  and  at  the  conclusion  of  the  marriage 
ceremony,  they  sang,  "The  Sevenfold  Amen." 

"Rejoice,  the  Lord  is  King"  was  sung  by  the  choir  for 
the  recessional  with  impressive  effect  and  memorable 
in  its  message  and  "blessing." 

*     *     * 

Home  From  a 
World  Tour 

Cora  Sutton  Castle,  Ph.D.,  wife  of  the  prominent  San 
Francisco  surgeon,  Dr.  H.  Edward  Castle,  making  their 
home  at  the  Fairmont  Hotel,  has  returned  to  San  Fran- 
cisco after  a  tour  of  six  years  in  Europe,  Africa,  Oriental 
countries  and  many  lands  via  trip  homeward. 

Dr.  Cora  Sutton  Castle,  graduate  of  Columbia  Univer- 
sity, California  State  University,  and  author  of  a  most 
remarkable  book,  "A  Statistical  Study  of  Eminent 
Women"  was  rescued  in  a  recent  shipwreck  near  China, 
during  practically  the  last  lap  of  her  great  world-tour. 

She  is  a  woman  whose  American  heritage  and  wo- 
manly graciousness,  as  well  as  brilliancy  of  mind,  and  a 
sterling  character,  made  her  a  most  welcomed  guest 
among  the  distinguished  of  Europe  where  she  was  enter- 
tained, continually,  with  other  world  celebrities. 

Dr.  Castle  gathered  considerable  material  for  a  new 
book  which  she  intends  to  publish  soon.  Most  of  her 
notes  on  certain  sections  of  Europe  were  lost,  however, 
in  the  experience  she  encountered  near  China,  when  the 
noted  author  barely  escaped  with  her  own  life. 

Authors,  women  prominent  in  the  world's  affairs  and 
many  well  known  in  European  courts  are  among  Dr. 
Castle's  friends,  and  entertained  this  well-known  San 
Franciscan  at  notable  events. 

As  soon  as  she  has  had  time  to  adjust  some  of  the 
many  important  affairs  awaiting  her  return,  both  Mrs. 
Castle  and  her  husband,  Dr.  H.  Edward  Castle,  will  be 


made  honor  guests  at  elaborate  literary  and  musical  i 
events  already  being  launched  by  groups  of  ardent , 
friends,  from  the  fields  of  medicine,  art  and  letters. 

Mrs.  Castle  has  held  executive  positions  in  San  Fran- 
cisco's field  of  women's  endeavors  and  was  one  of  the  I 
first  presidents  of  the  City  and  County  Federation  of 
Women's  Clubs.    During  her  regime,  several  outstanding 
activities  were  inaugurated. 

Dr.  Cora  Sutton  Castle  will  be  an  honor  guest  at  the 
literary  meeting  of  Cap  and  Bells  Club  to  be  held  at  the 
Fairmont  Hotel,  March  31,  when  Josephine  Bartlett,  book 
reviewer  and  lecturer,  will  discuss  several  recent  books 

and  publications. 

*     *     * 

How  Many  Women 
Are  Truly  Eminent 

There  are  just  868  eminent  women  in  the  world's  his- 
tory, according  to  Cora  Sutton  Castle,  Ph.D.  who  in  the 
Archives  of  Psychology,  after  years  of  research,  selected 
twenty  women  as  supreme  women  of  human  history 
measured  from  the  critical  viewpoint  of  fame. 

Professor   J.   McKeen   Cattell,    formerly   of   Columbia  i 
University,  also,  names  thirty-two  women  who,  accord- 
ing to  his  standard  measurements,  have  achieved  enough 
fame  to  gain  admission  to  his  list. 

On  comparing  Dr.  Castle's  list  of  Eminent  women  (and, 
mark  you,  the  word  Eminent,   is  used  with  scrutinous 
discrimination),    with    the    list    compiled    by    Professor 
Cattell,  we  find  that  they  have  fifteen  great  names  in  i 
common. 

The  fifteen  eminent  women  so  selected  are :  Mary 
Stuart,  Queen  of  Scots;  Joan  d'Arc;  Queen  Elizabeth  of 
England;  Madame  de  Stael,  a  famous  writer  of  France; 
George  Sand,  great  French  writer;  Katherine  II  of  Rus- 
sia; Madame  Sevigne,  French  letter-writer;  Madame 
Maintenon,  wife  of  Louis  XIV  of  France ;  Maria  Theresa, 
Quean  of  Hungary-Bohemia ;  Josephine,  wife  of  Na- 
poleon ;  Marie  Antoinette,  wife  of  Louis  XVI  of  France ; 
Christina  of  Sweden ;  Cleopatra,  Queen  of  Egypt ;  Kather- 
ine de  Medici,  Queen  of  Henry  II  of  France ;  Queen  Anne 
of  England. 

American  Celebrity 

Dr.  Cora  Sutton  Castle  places  Harriet  Beecher  Stowe, 
the  American  author,  as  number  20  in  her  listing  of  868 
Eminent  Women. 

George  Eliot,  the  English  writer,  and  Elizabeth  Bar- 
rett Browning,  are  named  as  numbers  12  and  15  respec- 
tively in  this  famous  listing  comparing  the  attainments 
of  women. 

"While  my  selection  is  closer,  mathematically,  than 
that  of  Dr.  Francis  Galton,  who  made  a  statistical  study 
of  distinguished  men,  among  the  868  women  I  have  dis- 
tinguished as  eminent,"  said  Dr.  Cora  Sutton  Castle, 
"some  are  included  because  of  circumstances  over  which 


SANTA 

MARIA 

INN 

1 

SANTA 

MARIA,   CALIFORNIA 

On  the 

Coast  Highway,  Half-Way  Between  San   Franc 
An    Inn    of    Unusual    Excellence 

sco  and  Los 

Angeles 

Wire  or  write   for  reservations  on   your   nex 

trip  south 

COLONIAL  HOTEL 

650    Bush    Street,    Between    Powell    and    Stockton,    San    Francisco 

Telephone   Sutter   3560 

HOWARD  T.   BLETHEN.    Proprietor 


March  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


they  had  no  control,  such  as  great  beauty, 
or  congenital  misfortune.  Many  were  born 
to  their  positions ;  to  others  is  due  but  little 
credit  for  the  fact  that  they  were  married 
men  sufficiently  eminent  to  accord  them  a 
place  in  history. 

"More  or  less  biographical  data  are  at 
command  concerning  these  868  women,  and 
to  the  extent  that  reputation  may  be  con- 
sidered a  just  index  of  ability,  they  are  en- 
titled to  a  place  in  a  catalogue  of  the  distin- 
guished on  earth." 

*     *     * 

Juniors  Give  First 
luncheon 

Eight  San  Francisco  junior  auxiliaries 
Afill  have  their  "first  get-together  luncheon" 
Saturday,  March  19,  at  the  Fairmont  Hotel, 
following  the  lead  of  senior  clubs,  which 
lave  their  annual  breakfasts  when  all  the 
residents  of  other  clubs  are  honored,  the 
runiors  are  about  to  initiate  their  first  joint 
uncheon  with  an  honor  table  and  guests. 

Dr.  Mariana  Bertola,  State  Federation 
resident,  and  Mrs.  A.  W.  Stokes,  president  of  the  City 
md  County  Federation,  will  be  the  honor  guests  and 
vill  address  the  group.  In  turn  the  Juniors  will  put  on 
t  program,  each  club  taking  part  in  some  special  num- 
ier.  Among  the  features  will  be  group  singing  by  the 
]orona  Junior  Choral  and  a  tableau  by  Vittoria  Colonna. 


Castern  Guest  Is 
'"■eted  at  Luncheon 

Mrs.  3.  Thaddeus  Moore  was  hostess  at  a  luncheon 
fiven  at  the  Fairmont  Hotel  last  Wednesday,  in  honor  of 
drs.  Frank  Beamer  of  Philadelphia  who  is  her  house 
;uest.  Mr.  and  Mrs.  Beamer  are  socially  prominent  in 
he  Quaker  City  and  their  home  is  the  rendezvous  for 
nany  of  the  smart  set.  Mr.  Beamer  is  the  Viee-Presi- 
lent  of  one  of  the  largest  ball-bearing  plants  in  the  coun- 
ry  and  well-known  in  financial  circles  of  the  east.  Mrs. 
teamer  is  an  enthusiastic  member  of  the  Matinee  Mu- 
ical  Club  of  Philadelphia,  nationally  known,  and  is  active 
a  all  musical  enterprises  of  her  home  city.  Since  her 
rrival  in  San  Francisco  she  has  been  entertained  at 
fiany  affairs,  and  was  the  complimented  guest  at  a  mu- 
icale  recently  given  by  the  Matinee  Musical  Club  of  this 
ity,  at  the  home  of  Mrs.  Clifford  Lawrence  of  St.  Fran- 
is  Wood. 


'atrol  Luncheon 

The  Daughters  of  the  Nile,  a  recently  organized  social 
lub,  gave  their  first  "Patrol"  luncheon,  Saturday,  at  the 
'airmont  Hotel.  The  table  was  gay  with  spring  blos- 
oms  and  greenery  and  cards  finished  the  happy  occa- 
ion.  Misses  Charlotte  Fisher.  Darthea  Thorp.  Florence 
teuglas  and  Edythe  Morris  acted  as  hostesses,  and  the 
ffieers  are:  Miss  Helen  Thomson.  Captain;  Miss  Aileen 
lichols,  1st  Lieutenant  and  Miss  Charlotte  Fisher.  2nd 
.ieutenant. 

Those  present  included  in  addition  to  the  hostesses  and 
(titers  were  the  Misses  Bertha  Brandt,  Harriett  Schni- 
er.  Elizabeth  Hansen.  Myrtle  Lee.  Orlean  England.  Billie 
lager.  Ann  Hemminga,  Jean  Hitchcock.  Bernice  Bennett. 


Mrs.  J.  Frank  Fleming  of  Berkeley,  wife  of  Com- 
lander  Fleming  of  the  Navy,  assembled  a  group  of 
fends  at  a  bridge  luncheon.  Wednesday  at  the  Fair- 
lont  Hotel.  Pink  was  the  color  chosen  for  the  table 
ecorations  and  carnations,  spring  flowers  and  fern,  with 


HOTEL  CANTERBURY 
750   Sutter   Street 

San    Francisco's    Finest 
Famliy   Hotel 


smart  bows  of  rose  faille  ribbon,  completed 
the  charming  arrangement.  Those  accept- 
ing the  hospitality  of  the  hostess  were: 
Mesdames :  Frank  Honeywell,  Myron  Tolfree, 
Florence  Hotchkiss,  M.  E.  Seville,  Frederick 
Porter,  Emma  Whitmore,  George  Maus, 
Carl  Carlson,  Arthur  Davis,  Albert  Sykes, 
Blanche  Burbank. 


Mrs.  Carl  Ernst  A.  Anderson  was  hostess 
at  luncheon  at  her  home  in  Leavenworth 
street,  Friday,  complimenting  Mrs.  Charles 
Chillingworth  of  Honolulu  who  is  the  house 
guest  of  her  daughter  and  son-in-law,  Lieu- 
tenant and  Mrs.  E.  B.  Petterson  of  Vallejo. 
The  afternoon  was  devoted  to  bridge.  A  yel- 
low color  scheme  was  carried  out  in  the  floral 
decorations  of  spring  flowers,  tally  cards, 
place  cards  and  favors. 

*     *     * 


250  Rooms 
From  S2.50  per  day 


Bridge  Party 

Mrs.  Perry  Small  entertained  with  a  bridge 

luncheon  at  the  Hotel  Whitcomb,  Saturday 

afternoon,  having  as  her  guests  of  honor  two 

recent  brides,  Mrs.  James  Walker  White  Jr.  of  Portland, 

and  Mrs.  Orvis  Gladden  of  Burlingame. 

The  table  was  decorated  in  St.  Patrick's  colors  and  a 
corsage  of  flowers  served  as  a  place  favor  for  each  guest. 
Mrs.  Henry  Cheesman  entertained  with  several  vocal  se- 
lections during  the  afternoon.    The  guests  were: 

Mesdames  Harry  Boyne,  O.  C.  Butler,  Henry  Claudius, 
William  Layelene,  Shelby  Shange,  C.  Condon,  B.  C.  Rus- 
sell, George  Poole,  Orvis  Gladden,  James  W.  White  Jr., 
Clair  Gelston,  Henry  Cheesman,  William  McMahon,  Je- 
rome White,  Leslie  Eaton,  Ruth  Hemminga,  George  Hall, 
Frank  Pierson,  Henry  Marius,  F.  D.  Thomson,  Millie 
Cooper,  C.  B.  Clendenen,  Al.  Hammergren ;  Misses  Nearle 
Taylor,  Marie  Benson,  Ann  Proctor,  Helen  Brace. 

*  *     * 

Mr.  and  Mrs.  James  Rolph  III  of  Burlingame  were  din- 
ner guests  of  Mr.  and  Mrs.  Jerome  C.  Draper  at  Wood- 
side  Country  Club. 

*  *     * 

Mrs.  Pinney 
Honor  Guest 

Three  hostesses  have  combined  in  plans  for  an  elabor- 
ate bridge  luncheon,  on  Tuesday,  March  30,  at  the  Mark 
Hopkins  hotel,  when  Mrs.  John  Sylvester  Pinney  will  be 
the  honor  guest,  Mrs.  Edward  Janssen,  Mrs.  J.  A.  Simp- 
son and  Mrs.  C.  Frank  Adams  being  the  trio  who  will  re- 
ceive the  guests  on  this  attractive  occasion. 

*  *     * 

Mrs.  William  Beckman 
Will  Have  Salon  des 
Artistes  Tonight 

Mrs.  William  Beckman,  world  traveler,  philosopher, 
and  author  of  many  travel  books  and  works  of  happy 
philosophy  will  preside  at  a  dinner  tonight,  Saturday, 
March  19  at  the  Stewart  Hotel,  when  she  will  entertain 
members  and  friends  of  the  Salon  des  Artistes,  at  the 
second  in  Mrs.  Beckman's  series  of  most  brilliant  affairs. 

*  *     * 

Among  distinguished  guests  from  the  north  during 
the  past  week  who  have  been  registered  at  the  Fairmont 
Hotel,  were  Sir  Joseph  Flavelli  and  Lady  Flavelli,  Mrs. 
W.  W.  Barrett.  Mrs.  F.  McEachreu  all  of  Toronto. 

»     *     * 

Mr.  and  Mrs.  W.  B.  Storey  of  Chicago  are  domiciled  at 
The  Fairmont.  Mr.  Storey  is  President  of  the  Santa  Fe 
Railroad. 

(Continued  on  Page  18) 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  19,  1927 


RADIO 

By  C.  J.  Pennington 


S£r~"~Bg 


C.  J.  PENNINGTON 


Aerial  Incidents 


THE  69th  Congress  has  graciously 
favored  the  radio  listening  world 
with  adequate  laws  for  controlling 
broadcasting.  The  President  ap- 
pointed a  commission  to  handle  the 
situation,  but  again  Congress  bun- 
gled,— it  neglected  to  supply  the 
necessary  funds  to  carry  out  the 
much-needed  legislation.  A  regret- 
table state  of  affairs  and  one  which 
is  in  need  of  immediate  remedy  to 
assure  listeners  that  they  will  receive 
any  relief  at  all. 

*  *     * 

We  understand  Secretary  Hoover 
has  again  entered  the  ring,  which 
came  about  immediately  following 
the  contemplated  passing  of  the  com- 
promise radio  bill.  If  we  remember 
correctly,  when  the  Government  lost 
control  of  broadcasting,  Secretary 
Hoover  was  the  first  to  throw  in  the 
sponge.  Now  he  wants  to  regain  con- 
trol. What  the  public  needs  is  some 
one  at  the  head  of  broadcasting  who 
does  not  give  up  on  the  slightest 
provocation. 

*  *     * 

The  newly  created  radio  commis- 
sion iu  expecting  many  hard  fought 
battles  from  stations  whose  manag- 
ers im-.gine  they  should  continue  to 
hold  licenses.  From  listening  to  the 
terrible  sounds  issuing  from  loud- 
speakers originating  at  certain  sta- 
tions, which  is  supposed  to  be  enter- 
tainment, they  should  be  glad  to  have 
an  excuse  to  get  off  the  air. 

*  *     * 

A  number  of  broadcast  stations 
have  pirated  wave  lengths  not  right- 
fully be'onging  to  them.  These  pi- 
rates should  be  the  first  to  be  taken 
off  the  air  permanently, — irrespec- 
tive of  how  or  who  they  are.    Piracy 


on  the  high  seas  is  a  very  serious  of- 
fense; why  shouldn't  piracy  of  the 
air  be  just  as  serious?  If  the  policy 
is  followed  that  the  pirates  get  off 
the  air  first,  we  know  of  some  excel- 
lent stations  which  would  close  down. 
However,  it  would  not  be  difficult  to 
get  along  without  them. 

*  *     * 

Announcement 

The  Community  Radio  &  Battery 
Co.,  of  921  Bush  Street,  San  Fran- 
cisco, under  the  proprietorship  of  Mr. 
F.  M.  Bowman,  has  opened  its  new 
sales  and  service  store.  This  com- 
pany has  employed  the  most  capable 
service  men  obtainable  and  when 
your  set  is  serviced  by  the  Commun- 
ity Radio  &  Battery  Co.,  you  may  be 
assured  that  the  work  is  perfect. 
Their  phone  number  for  service  is 
Franklin  6782. 

*  *     * 

New  Tube 

The  High-Mu  Radiotron  UX-240, 
an  amplifier  and  detector  with  ampli- 
fication factor  of  30,  filament  voltage 
of  5;  filament  current  W  ampere  and 
recommended  plate  voltage,  135-180. 
The  list  price  is  $2.25  and  this  tube 
will  soon  be  on  the  market. 

*  *     * 

Double  Grid  Detector  Tube 

The  Van  Home  Company  of  Frank- 
lin, Ohio,  announces  their  new  model 
double  grid  tube.  It  is 
designed  to  be  used  in 
the  detector  stage,  al- 
though with  minor 
changes  it  may  be 
used  throughout  the 
average  circuit. 

In  its  usage  it  is  not 
necessary  to  use  45- 
volts  detector,  and  the 
detector  voltage  of  45 
volts  should  be  discon- 
nected, using  in  its 
place  22 '4  volts  or  less 
to  obtain  the  best  re- 
sults. The  binding  post 
of  the  battery  on  the 
positive  side,  being  connected  to  the 
detector  binding  post  on  the  set,  this 
should  be  connected  to  the  binding 
post  on  the  side  of  the  tube  which 
leads  to  the  auxiliary  or  extra  grid. 
The  extra  grid  is  placed  between  the 
regular  control  grid  and  the  plate. 

Of  the  tubes  tried  out,  we  found 
each  one  to  be  an  excellent  detector 
and  produced  a  very  noticeable 
change  for  the  better  in  clarity,  even 
on  local  stations. 


VanHorne 

DOUBLE  GRID 
HPUFIER 


Radio  Program 

for  Next  Week 

KFRC— DON   LEE— SAN 
FRANCISCO— 270.1 

Sunday,  March   20 

5 :00  to  6 :00  p.  m. — "Twilight   Recital." 

6  :00  p.  ID.     Stage   and    screen. 

6:35  to  8:30  p.  m. — Mark    Hopkins    Concert    Orchestra. 

Monday,  March  21 

7  :03  to  8  :00  a.  m. — Breakfast  concert. 

10  :05  to  11  :00  a.  m.—  Concert. 

11  :00  to  11  :30  a.  m.— Household    hints. 

11  :30  to  12:00  a.  m. — Studio    program. 

12  :01  to  2  :00  p.  m. — Mark   Hopkins  Concert   Orchestra. 

4  :03  to  5  :30  p.  m. — Mark    Hopkins   Dance  Orchestra. 

5  :30  to  6:00  p.  m.— Mac  and   his  Gang. 

6:00  to  6:25  p.  m.—  Jo  Mendel  and  his   Pep  Band. 
6 :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m.— Yale  Trio. 

7  :00  to  7  :05  p.  m. — Educational  talk. 

7  :05  to  7  :30  p.  m. — Hawaiian    Orchestra. 

8  :00  to  9:00  p.  m. — Blue   Monday    Jamboree. 

9:00  to  10:00  p.  m. — Goodrich    Silvertown    Orchestra. 
10:00  to  12:00  p.  m  —  Mark    Hopkins    Dance    Orchestra. 

Tuesday.  March  22 

7:00  to  8:00  a.  m. --Breakfast   concert. 

10  :00  to  11 :00  a.  m.— Concert. 

11  :03  to  11:20  a.  m.— "Doings   of   Dorothy." 

1 1  :20  to  12  :00  noon— Studio  program. 

12  :00  to  2:00  p.  m. — Mark   Hopkins  Concert  Orchestra. 

4  :00  to  5:30  p.  m. — Mark   Hopkins    Dance   Orchestra. 

5  :80  to  6  :25  p.  m. — Mac  and  his  Gang. 

6  :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m.— Yale  Trio. 

7  :00  to  7  :30  p.  m. — Russell  Colvin  Trio. 
8:00  to  8:30  p.  m.— KFRC    Radio   Movie  Club. 

8  :30  to  12  :00  p.  m. — Mark    Hopkins    Dance    Orchestra. 


Wednesday.  March 
7:00  to  8:00  a.  m.— 
10:00  to  11:00  a.  m. 
11:00  to  11:30  a.  m. 
11:30  to  12:00  p.  m 
12  •01  to  2:00  p.  m.- 
4  :00  to  5:30  p.  m.— 
5:30  to  6:25  p.  m.— 
6:2i  to  6:30  p.  m.— 

6  :30  to  7  :00  p.  m.— 

7  :00  to7  :30  p.  m. — ' 
S:00  to  10:00  p.  m.- 
10:00  to  12:00  p.  m. 


23 

Breakfast  concert. 
— Concert. 
— Household   Hints. 
— Studio    program. 
-Mark    Hopkins  Concert  Orchestra. 
Mark    Hopkins    Dance   Orchestra. 
Mac  and  his  Gang. 
Stage  and  screen. 
Yale   Trio. 

Tuss"   Donahoo  and   his  Orchestra. 
-Grand   Opera   "Faust." 

Mark    Hopkins    Dance    Orchestra. 


Thursday.  March   21 

7  :0D  to  8  :00  a.  m. — Breakfast  concert. 

10:00  to  11:00  a.  m.— Concert. 

11  :00  to  11:20  a.  m.— "Doings   of  Dorothy." 

1 1  :20  to  12  :03  p.  m.— Studio  program. 

12  03  to  2  :00  p.m. — Mark    Hopkins  Concert  Orchestra. 
I  :03  to  5  :30  p.  m. — Mark    Hopkins    Dance  Orchestra. 

5  :80  to  6 :26  p.  m. — Mac  and  his  Gang. 

6  :25  to  6  :30  p.  m. —  Stage  and  screen. 

6  :30  to  7  :00  p.  m.— Yale  Trio. 

7  00  to  7:30  p.  m. — Trio,   directed    by   Vinton   La 
Ferrers. 

8  :00  to  9  :00  p.  m. — Studio  program. 

9  :C0  to  10  :00  p.  m.  -Organ    recital. 

10:00  to  12:00  p.  m.— Mark    Hopkins    Dance    Orchestra. 

Friday.  March  25 

7  :00  to  8  :00  a.  m. — Breakfast  concert. 

10  :00  to  11  :00  a.  m.— Concert. 

11  :00  t:.  11:30  a.  m.- Hints    to    Home  makers. 
11:10  to  11:40  a.  m.— Talk  by   Victor. 

I  I  :  HI  In  12  n<  uti      Stnilin    program. 

12  :03  to  2  :00  p.  m.— Mark   Hopkins  Concert  Orchestra. 

4  :0t  to  5  :30  p.  m. — Mark    Hopkins    Dance  Orchestra. 

5  :30  ti  6  :25  p.  m.— Mac  and  his  Gang. 

6  :25  to  6  :30  p.  m. — Stage  and  screen. 
fi  :30  to  7  :00  p.  m.— Yale  Tr'o. 

7  :00  to  7  :30  p.  m. — Studio    program. 

8:03  to  10:00  p.  m. — KFRC    Little    Symphony  Orchestra 
10:03  to  12:00  p.  m.— Mark    Hopkins    Dance    Orchestra. 

Sa'ur.Jay.  March  26 

7  :03  to  8  :00  a.  m. — Breakfast  concert 

10:00  to  11:00  a.  m.— Corn  ■  rt. 

II  :00  to  12:00  noon — Amateur   Try-outs. 

12  00  to  2:00  p.  m.— Mark    Hork'ns  Concert    OrchefaLTi, 

4  :00  to  5  :30  p.  m. — Mark    Hopkins    Dance    Orchestra. 

5  :30  to  6  :25  p.  m. — Mac   and   his   Gang. 

6  :'6  to  6  :30  p.  m.  —  Stage  and  screen, 
r  -.30  to  7  :00  p.  m. — Yale  Trio. 

7  -00  to  7  :30  p.  m. — Studio   program. 

8  00  p.  m.  to  1  :00  a.  m. — Mark   Hopkins  Dance 
Orchestra. 


March  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


11 


KPO— HALE   BROS.  AND   THE   CHRON- 
ICLE, SAN  FRANCISCO— 428.3 

Sunday.  March    20 

9:45  to  10:45  a.  m.— Undenominational  and  non-sec- 
tarian church  service. 

10:45  a.m. — Weather  forecast, 

■'■10  to  4:15  p.  m.— Concert  of  the  San  Francisco 
Symphony  Orchestra,  Alfred  Hertz,  director,  to  be 
broadcast  from  the  New  Curran  Theater  by  KPO, 
KF1   and    KGO. 

6:00    lo   6:30   p.  m.— States   Restaurant   Orchestra. 

6:30   i  .  m.— General   information. 

6:35   to    8:35    p.  m.— Palace    Hotel    Concert    Orchestra. 

5  :35  t<  i  10  :00  p.  m.  —Fairmont  Hotel  Concert  Orchestra. 
10:00  !■)  12:00  p.  m.— John    Wolohan    and    his 

Calil  irnians. 

Monday,   March   21 

6:45,  7:15  and  7:45  a.m. — Health  exercises. 

10:30  a.  m.— Weather  forecast. 

X0:45  a.  m.-Home  Service  Talk. 

12:00  noon — Time   signals.    Scripture    reading. 

1 :00  to  2  :00  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

2:30  to  4  :30  p.  m.— Baseball  game  at  Recreation   Park. 

4  :30  to  5:30  p.  m. — Palace    Hotel    Concert   Orchestra. 

5:30  to  6:15  p.  m, — Children's    hour. 

(5  :15  to  6  :30  p.  m.— Stock    market    quotations. 

6  :30  to  7  :00  p.  m. — States    Restaurant   Orchestra. 
7:00  to  7  :30  p.  m. — Fairmont  Hotel   Concert  Orchestra. 
7:30  to  8:00  p.  m.— DX. 

8:00  to  8:10  p.  m. — Chamber  of   Commerce  talk. 

8:10  to  8:25  p.  m. — Book   reviews   by   Harold   A.    Small. 

8:25  to  9  :00  p.  m.— Bridge  lesson  No.  22. 

9:00  to  10:00  p.  m.— Studio   program. 

10:00  to  11 :00  p.  m.— Billy    Long's    Cabirians. 

11  :00  to  12  :00  p.  m.—  KPO's  Variety  Hour. 

Tuesday,  March  22 

6:45.  7:15  and  7:45  a.  m. — Health  exercises. 

10:30  a.m. — Weather  report. 

10:45  a.  m.— Cooking  hints  and  recipes. 

12:00  noon— Time  signals,    Scripture   reading. 

1 :00  to  2:00  p.  m.—  Fairmont  Hotel   Concert  Orchestra. 

3  :30  to  5:30  p.  m.— Palace    Hotel    Concert   Orchestra. 

5:30  to  6-15  p.  m. — Children's    hour. 

6:15  to  6:30  p.  m. — Stock  market  quotations. 

6:30  to  7  :00  p.  m. — States    Restaurant  Orchestra. 

7:00  to  7  :30  p.  m.— Fairmont  Hotel  Concert  Orchestra. 

7:30  to  8:00  p.  m.—  DX. 

8:00  to  9:00  p.  m—  "Uda   Waldrop   hour. 

9  :00  to  10  :00  p.  m.— Studio  program. 

10  :00to  11:00  p.  m.— Palace    Hotel    Dance   Orchestra. 

Wednesday,  March  23 

6:45,  7:15  and  7:45  a.m. — Health  exercises. 

10:30  a.  m.— Weather  report. 

10:45  a.m. — Home  service  talk. 

12:00  noon — Time  signals.    Scripture    reading. 

1  :00  to  2  :00  p.  m. —Fairmont  Hotel   Concert  Orchestra. 

2-30  to  4:30  p.  m.— Baseball  game  nt  Recreation    Park. 

1:80  to  5 :30p.m. — Palace   Hot.'!    Concert    Orchestra, 

5:30  to  6:15  p.  m—  Children's    hour. 

6:15  to  6:30  p.  m.      Stock    market    quotations. 

6:30  to  7:00  p.  m.— States   ResUurnnt   Orchestra. 

7  :()0  to  7  :30  P.  m.— Fairmont  Hotel  Concert  Orchestra. 

7  :S0  to  8:00  p.  m.-   DX. 

8-00  to  9:00  p.  m.-    Procram    by    Atwater    Kent    RrUW. 

R  (00  to  10  :0I)  n.  m       Chickering  hour. 

10:00  in  11  :00  p.  ni.      States    Restaurant    Orchestra. 

11:00  to  12:00  p.  m.     Billy    Long's  Cabirians, 


Thursday.  March  24 

6:45,  7:16  and   7:45  a.m.     Health  exercises. 

1,0:30  a.m.      Weather  report. 

10:45  a.  m.  -Cooking    Hints    and    KM 

ESiOO  noon     TimeaignaiB,  Scripture  reading. 

[ :00  to  2 :00  p.  m.     Fairmont   Hotel  Concert  Orchestra. 

ft:30  to  4:30  p.  m.     Baseball  game  at    Recreation  Park. 

t  >80  to  5  :80  p.  »>.     Palace    Hotel   Concerl    Orchestra.. 

IsSO  to  6:15  p,  m,     Children's   hour. 

8:15  to  6:30  p.  m,     Stock   market   quotations, 

I  goto  r:00p.m.     States  Restaurant  Orel 

j:00  to7:80  p.  m.     Fairmont   Moid  Concert  Orchestra. 

7  :30  to  8  :00  p.  m.     DX. 

g:0Q  to  u  :00  p.  m.     \nniversarj    Beethoven   program. 

[0:00  to  11:00  p.m.     Palace  Hotel  Dance  Orchestra* 


Friday.   March   25 

k;45,    7;16  and    ?  i4G   a.  Hi.      Health  exercise*. 

in  :80  a   m.     Weather  report 

.    in      Fashion   talk. 
i  .  :,    ;,,       |  [om<     ■■    n   ■■■    'alk. 
[8:00  noon      Time  signals.    Scripture    reading. 

.  ,.    m.     Talk    from    the    Commonwealth    Club 
luncheon. 
1:30  to  2    00  p.m.      Fairmont    Hotel    Concert   Orchestra. 
-.ball   at    Recreation   Park. 

;    m.-    Palace  Hotel  Concert  Orchestra. 

6  :30  to  6  : 1  •">  p\  m.      Children's    hour. 

to  6 :30  p.m.     Stock   market   quotations, 

20  p.  m. — States    Rcstsuram    Orchestra. 
T:80  p.  m. — "Sports-oo-the-Air." 
10  p   m.  -DX 

P   m.     IV-an  Dickason    rravelogue  and 
Empress  of  Scotland  Orchestra. 


9  :00  to  10  :00  p.  m.   -Walter  Kr&UBgriU's  Orchestra. 

20  :00  to  11  :00  p.  m.— States    Restaurant    Orchestra. 

Saturday,  March  26 

6:45,  7:15  and   7:45  a.  m.  —Health  exercises. 
10:30  a.m. — -Weather  report. 
10:45  a.m. — Cooking  hints  and  recipes. 
12:00  noon — Time  signals.    Scripture   reading. 

1  :00  to  2  :00  p.  m. — Fairmont   Hotel  Concert  Orchestra. 
2:30  to  4:30  p.  m. — Baseball  at  Recreation    Park. 
4:30  to  5:30  p.  m.— Palace  Hotel   Concert  Orchestra. 

6  :15  to  6  :30  p.  m. — Stock   market   quotations. 

6  :30  to  7  :30  p.  m. — States    Restaurant    Orchestra. 

7  :30  to  8  :00  p.  m. — DX. 

8  :00  to  9  :00  p.  m.— Simultaneous    broadcast    by    KPO 

and   KFI. 
9:00  to  10  :45  p.  m.—  Simultaneous    broadcast    by    KPO 
and     KFI     of     a     program     by     the     Philharmonic 
Orchestra. 

10  :00  p.  m.  to  1  a.  m. — Walter    Krausgrill's    Orchestra. 

KJBS— JULIUS    BRUNTON   &   SONS 
CO.,  SAN   FRANCISCO— 220 

Daily  Except  Sunday 

9  :00  to  11  :30  a.  m,— Vocal   and    Instrumental  selections. 

2  :00  to  4  :00  p.  m. — Vocal    and    Instrumental    selections. 
Friday  n'ghts   9:30  p.m.  to  11 :00  p.  m.— "The  Happi- 
ness   Boys"    and    Studio    program. 

11  :00  p.  m.  to  12  :00  p.  m.  —  Studio    program    featuring 
the  "Willard   Power  Units." 


KFWI— RADIO  ENTERTAINMENTS, 
INC.,  SAN  FRANCISCO— 250 

Sunday,  March   20 

1 :00to  2:30  p.  m.— William    Bennett   recital. 
7  :50  to  9  :00  p.  m. — Services    broadcast    from    Fifth 
Church  of  Christ.  Scientist. 

Monday.  March  21 

G  :O0  to  7  :00  p.  m. — Dinner  hour   program. 
7  :00  p.  m. — Sport  events. 
7:05  p.  m. — Police  reports. 
7  :10  p.  m.— Weather  reports. 

7  :15  p.  m.— Announcements. 

8:00  to  8:20  p.  m.— Recital  by   Miss   Ray  Fox. 

8  :20  to  8  :40  p.  m. — Instrumental    recital. 

8  :  10  to  9  :00  p.  m. — Aileen  Coombs,  contralto. 

9  :00  toll  :00  p.  m.— Paul   Kelli"s  Orchestra. 

Tuesday,  March  22 

6  :00  to  7  :00  p.  m.- -Dinner   hour    program. 

7  :00  p.  m. — Sporting    news. 
7:05  p.  m. — Police  reports. 
7:10p.m. — Weather  reports. 
7:15  p.  m.  -  Announcements. 

s   nil  to  8:40  p.  m.-  Novelty  program. 

*  :lfl  to  9  :0fl  p.  m. — Joseph    Detweiler.   baritone. 

9:00  to  10  :00  p.m.- Who's  Who  and   Why  Club. 

Wednesday.  March  23 

8:00  to 7:00  p.m.     Dinner  hour  program. 

7  :00  p.  m.  Sporting  news. 
7:05  p.m.  -Police  reports. 
7:10  p.m.'    Weather  reports. 

7  :15  p.  m.      Announcements. 

8 :00  tO  8 :S0  p.  m.-     Recital    by    Stanley    Painter. 
9  :20  to  v  :80  p.  m.     Studio   program. 

8  :80  to  9 :00  p.  m.     The    Ionian*. 

'.i  ;in    in  )0  :00  l>.  HO.      ■"Hawaiian   Hour." 

Hi  :<m  to  12  :00  p.  Dl.      Paul    Kelli's    Orchestra. 

Thursday.  March  24 

i;   mi  iu  7  ;nil  i>.  m.      Dinner    hour    program. 

:  mi  p  m      Sporting 

;  :<>;  ,,.  m.     Polios  reports. 

7  :10  p.  m.-    Weather   reports. 

7  ■  l  5  p,  in.     Announcements 

8 :00  to  8 :80  p.  m.     Recital  by   Henry  Haman. 

B  :80  bO  9  :00  p.  m.      Instrumental    program. 
I       00  l>.  m.      Orchestra. 
12  p.  m.      Paul     Kelli's    Orchestra. 

Friday.  March  25 

6:00  to  7  :00  p.  m.      Dinner    hour   pTOgTSm. 

ni.     Sporting    news. 
7  :0S  p.  m.     Police  reports. 
7 :10  p.  m.     Weather  reports, 
7  :16  p.  m.     Announcements. 

-  >8Q  p    m.      Instrumental   recital. 

B  :M  p.  m.-    Panatrope   concert. 
Saturday.  March  26 
9:00  to  12:00  p.  m. -Paul   Kelli's    Orchestra. 

K>  \— PACIFIC  BROADCASTING  CORP.. 
SAN  FRANCISCO— 399.8 

Sundav.  March   20 

U  :00  a.  m.      Services   of   Central    Methodist    Ep  soopal 
Church. 

ces   from  t'M  St.   Marys  Church. 
m.     Services   of   the   Central    Methodist    Episco- 
pal   Church. 
Monday.  March  21 

I  p.  m.    -Clift  Hotel  Concert  Trio. 

:    m.     Clift  Concert  Trio. 
ntinued  on  Pa<re  12  t 


For  Sale 

Several 
High  Class 

Radio  Sets 

Used  for  Test  Purposes  Only 

Very  Reasonable 

APPLY 

268  Market  St.,  Room  101 


HOTEL 


"Dancing 


On  Top  o  the  World 

•with 

Eddie    Hark  n  ess 

and  bis  orchestra 

Dinner  Dance  Ci>  Supper  Danre 
Nightly— txcept  Sunday.  Tea  every 
afternoon—  except  Sunday —four 
'til  six.  r*  Special  DollarTea 
Dansant  Monday  and  Saturday 
Afternoons. 

HOTEL  MARK  HOPKINS 

California    at    Mason 
r>ji  tnport  (>3no 


e,  you  pay  no  more  j£ 

%STFI0Wflg 


'  TheMace  o/a  Thousand  Gardens ' 
224-226  Grant  Ave      Tel  Kearny  4  975 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


March   19,   1927 


Radio  Program  for  Next  Week 


(Continued  from  Page  11) 

7:00  to  7  :15  p.  m. — "Pep   Meeting  '    for  Salespeople. 

7  :15  to  7  :30  p.  m. — Cult    Concert   Trio. 

8:00  to  10:00  p.  ra.-KYA  Popular  Night  in   the  studio. 
10 :00  to  H  :00  p.  m. — CHft  Dance  Orchestra. 

Tuesday.  March  22 

9:30  to  10:30  a.  m.— Shopping  Service. 
10:30  to  10:-!5  a.  m.— Diet  and  health  talk. 
12:30  to  2:00  p.  m.— CHft  Hotel    Concert  Trio. 
0:30  to  7:30  p.  m.— -CKft    Hotel    Concert   Trio. 

8  :00  iO  10  :00  p.  m. — Studio  program. 

10:00  to  11  :00  p.  m.— CHft    Hotel    Dance    Orchestra. 

Wednesday,  March  23 

12:30  to  2:00  p.  m.— CKft  Hotel   Concert  Trio. 

t>:30  to  7:30  p.  m.— CHft    Hotel    Concert    Trio, 

S  :J0  to  9  :00  p.  m. — Lenten  services    broadcast    from 

Old  St.  Mary's  Church. 
9:00  .o  10  :00  p.  m. — Program    by   members  of  San 

Francisco  Opera  Company. 
10:00  to  11:00  p.  m.— CHft    Hotel    Dance    Orchestra. 

Thursday.   March   24 

12:30  tj  2:00  p.  m.—Clift  Hotel   Concert  Trio. 

G:30  to  7:00  p.  m. — Clift  Concert  Trio. 

7  :00  to  7  :15  p.  m.— "Pep   Meeting"   for  Salespeople. 
7:15  to  7:30  p.  m. — Clift   Concert   Trio. 

S  :00  to  9  :00  p.  m. — American    Legion    program. 

9  :00  ta  10  :00  p.  m. — Studio  program. 

10:00  to  11  :00  p.  m.— CHft    Hotel    Dance    Orchestra. 

Friday.  March  25 

3  :30  to  10  :30  a.  m.— Shopping  Ser.ice. 
10:30  to  10:45  a.  m.—D"et  trnd   health   talk. 
12:30  to  2:00  p.  m.—Clift  Hotel   Concert  Trio. 
6:30  to  7:30  p- m.— Clift    Hctel    Concert    Trio. 

8  :00  to  9:00  p.  m. —  Beethoven    Memorial    concert. 
9:00  to  10  :00  p.  m. — Studio  prcgrcm. 

10:00  to  11:00  p.  m. — CHft    Hotel    Dance   Orchestra. 

Saturday.  March  26 

12:30  to  2:00  p.  m.— CKft   Hotel   Corcert  Trio. 
i  :0ft  to  5  :30  p.  m.  —Clift    Dance  Orchestra. 
6:30  to  7  :S0/p.  m.—Clift    Hctel    Concert   Trio. 
8:00  to  12  p.  m.—  Clift   Dance   Orchestra. 


KGTT- 


-GLAD  TIDINGS  TEMPLE,  SAN 
FRANCISCO— 207 


Sunday.  March   20 

2  :3  i  to  3  :00  p.  m. — Sunday  school. 

3  :0  i  in  5  :00  p.  m.— Temple  service. 
8:00  to  10:00  p.  m. — Evening    service. 

Monday.  March  21 

12:30  to  1 :00  p.  m. — Daily  Scripture  reading. 

Tuesday.  March  22 

12:30  to  1 :00  p.  m. — Daily  Scripture  reading. 
8  :00  to  10  :00  p.  m. — Studio  program. 

Wed-icsd-y.  March  23 

12  :30  to  1  :00  p.  m. — Daily  Scripture  reading. 
2:30  to -4  :00  p.  m.— Divine   healing   service. 
8  :00  to  10  :00  p.  m. — Studio  program. 

Thursday.  March  24 

12  :30  to  1  :00  p.  m. — Daily  Scripture  reading. 

Friday.  March  25 

12  :30  to  1  :00  p.  m. — Daily   Scripture  reading. 

3  :00  to  4  :00  p.  m. — Sunshine  hour. 

8  :00  to  10  :00  p.  m. —Studio  program. 

Saturday.  March  26 

12  :30  to  1  :00  p.  m. — Dai'y  Scripture  reading. 


KGO— GENERAL   ELECTRIC   CO., 
OAKLAND— 361 

Sunday.  March   20 

11:00  a.m. — Calvary'    Presbyterian    Church    service. 
San   Franc'sco. 

2  :40  p.  m.— San    Francisco    Symphony    Orchestra    con- 
cert, direction  of  Alfred  Hertz. 

4  :00  p.  m.— Vesper  service,  Grace  Cathedral. 

6  :30  p.  m.  to  7  :30  p.  m. — Bern's    Little  Symphony. 

7  :30  p.  m.— Weather   Bureau  report. 

7:35  p.m. — Calvary    Presbyterian    Church  service.  San 

Francisco. 
9:00  to  10  :00  p.  m. — Bern's    Little  Symphony. 

Monday.  March  21 

11  :30  a.  m.  to  1  :00  p.  m.  —Concert. 

12  :00  noon— Time   signal. 

12:30  p.  m.  —Weather   Bureau   report. 

1 :30  p.  m. — New    York  stocks. 

1  :37  p.  m. — San  Francisco  stocks. 

1  :42  p.  m. — Weather    Bureau    report. 

4  :00  to  5  :00  p.  m. — California    Federation    of    Women's 

Clubs. 
5:30  to  6:00  p.  m.— KGO  Kiddies*  Club, 
fi  :00  to  6  :55  p.  m. — Bern's    Little  Symphony. 

6  :55  p.  m. — News. 

7  :03  p.  m.—  Weather. 

7:06  p.m. — S.    F.    Produce,   Grain.    Cotton.    Metals. 
7:14  p.m. — N.  Y.  stocks    (closing* 
7:21p.m.— S.  F.  stocks    (closing!. 

Tuesday.  March  22 

11  :30  a.  m.  to  1  :00  p.  m. — Concert. 
12:00  noon — Time  signal. 
12:30  p.m. — Weather  Bureau   report. 
1  :30  p.  m.— N.  Y.  stocks 


1 :37  p.  m.— S.  F.  stocks. 

1  :42  p.  m. — Weather  Bureau    report. 

5  :00  p.  m. — "Mental    Measurements"    lectures. 
G  :00  to  6  :55  p.  m.— Bern's   Little  Symphony. 

6  :55  p.  m. — News. 

7:03  p.m. — Weather  Bureau  report. 

7:06  p.  m.— S.    F.    Produce,  Grain.    Cotton.   Metals. 

7 :21  p.  m. — B.   F.   stocks    iclosing'i. 

8:00  to  9:00  p.  m. — Oakland   Studio.   The  Pilgrims. 

9:00  p.m. — "Chats  About  New  Books." 

9  :20  p.  m. — Surprise   broadcast. 

Wednesday.   March   23 

11 :30  a.  m.  to  1 :00  p.  m.— Concert. 

12  :00  neon— Time  signal. 

12  :30  p.  m. — Weather   Bureau    report. 

1  :30  p.  m.— N.   Y.  stocks. 

1  :37  p.  m.— S.   F.  stocks 

1 :42  p.  m. — -Weather  Bureau    report. 

5:30  p.  m.— "The  Caliph." 

fi  :()0  to  6  :55  p.  m. — Bern's   Little  Symphony. 

6:55  p.  m.— News. 

7  :03  p.  m.— Weather   Bureau   report 

7:06  p.  m.— S.  F.  Produce.  Grain.  Cotton.  Metals. 
7:14p.m. — N.    Y.   stocks    (closingi. 
7:21p.m. — S.  F.  stocks  (closing). 
S:0tp.  m.  iS.  P.  studio)— Farm   program. 

8:20  p.  m.— An    interview    with    the   Agricultural 

Economist. 
8:30  p.  m.— W.  O.  W.  Male  Trio. 

8  :40  p.  m. — Address. 

9:00  p.  m.— W.   O.    W.  Male  Trio. 

Thursday,  March  24 

1 1 :30  a.  m.  to  1  :00  p.  m.     Concert 

12:00  noon — Time  signal. 

L2  :30  p.  m. — Weather   Bureau  report. 

1:30  p.  m.— N.    Y.   sfa  cks. 

1  :37  p.  m.— S.    F.   stocks. 

1  :42  p.m. — Weather    Bureau    report 

5  :nn  io  6:00  p.  m.— "Friend    to   Boys." 

6  :00  to  6  :55  p.  m. —Bern's    Little   Symphony. 
i  :55  p.  m. — News. 

7  :03  p.  m.— Weather    Bureau    report. 

7  :06  p.  m.—  S.    F.    Produce.    Grain.    Cotton.   Metals. 
7:14p.m. — N.   Y.  stocks   (closing). 
7:lil  p.  m.  —  S.    F.   stocks    (closing). 

m.— Concert  by    KGO   Little  Symphony 
Orchestra,  Carl    Rhodehamel  conducing. 
9:00  to  12  p.  m. — John    Fhilpott's   Midshipmen. 

Friday,  March  25 

11:10  a.m.- — Home-mEk'ng   talk. 

11 :30  a.  m.  to  1  :00  p.  m.— Concert. 

12:00  neon — Time  signal. 

12:30  p.m. — Weather  Bureau  report. 

1  :30  p.  m.— N.    Y.   stocks. 

J  :87  p.  m.— S.   F.  stocks. 

1  :42  p.  m. —  We-ither  Bureau    report 

6  :30  p.  m. — Children   story-teller. 

6  :00  to  6  :55  p.  m.  — Bern's    Little  Symphony. 

6  :55  p.  m. —  News. 

7  :08  p.  m. —Weather    Bureau    report. 

7 :0G  p.  m. — S.   F.    Prcduce.   Grain.   Cotton.  Meta's. 
7:14  p.m. — N.   Y.  stocks    (closing). 
7-21  p.  m.—  S     F.    smcks    ic'osinel. 

B :00  p.m. — Corcert    by    Michel    Penha,   cello  soloist    of 
the   San   Francisco   Symphony   Orchestra. 

Saturday,  March  26 

11 :30  a.  m.  to  1 :00  p.  m. — Concert. 

l'»  :00  noon — Time  signal. 

12  -30  p.  m.— Weather    Bureau    report 

8:00  p.  m. — Weekly  Sport  Review. 

8:15  to  9:15  p.  m.    -From    Hotel     Leamington,    Oakland. 

Memorial    concert,    marking    the    100th    anniversary 

of  Beethoven's  death. 
9:15  p.  m.  to  1:00  a.  m.—  Will   Gunzendorfer's   Band. 

KTAB— ASSOCIATED    BROADCASTERS, 
OAKLAND— 302.8 

Sunday.  March   20 

9:45  to  10 :45a.m. — Professor  E.  C.   Linsley's  Bible 

class. 
11:00  a.m.  —  Services  of  Tenth  Avenue  Baptist  Church. 
7:45  p.m. — Services  of  Tenth  Avenue  Baptist  Church. 

Monday,  March  21 

8:45  to  9:li  a.  m.— "The  Hour  of  Prayer." 

9  :15  to  9:45  a.  m.—  Shopping    hour, 
fi  :S0  to  7  :00  p.  m.— Twilight  hour. 

7  :00  to  7  :30  p.  m.—  Shopping  hour. 

8  :00  to  10  :00  p.  m.  — Program. 

Tuesday.   March   22 

»  :*.*.  t..  Q:l-,  a.  m.  —  "The   Hour   of   Prayer.' 

9  :1  "■  to  9:45  a.  m.  —Shopping    hour. 
9:45  to  10:00  a.  m.— "Diet  and  Health." 
6:30  to  7:00  p.  m.— Twilight   hour. 

7  :00  to  7  :30  p.  m. — Shopping   hi  or. 

B :00  to  8:15  p.  m,— "Fifteen    Minutes    with    Stamp 

Collectors." 
8:15  to  10:00  p.  m.— KTAB    Quartet. 
Wednesday,   March   23 

8  :  15  to  9  :15  a.  m.— "The  Hour  of  Prayer." 

9  :15  to  9  :45  a.  m. — Shopping  hour, 
fi  :30  to  7  :00  p.  m.—  Twilight  hour. 
7  :00  to  7  :30  p.  m.— Shopping  hour. 

s  :00  to  io  :00  p.  m.  -The  Columbian  Trio. 

Thursday,  March  24 

8:^5  to9:15a.  m.--"The  Hour  of  Prayer." 

9:15  to  9  :45  a.  m. — Shonping    hour. 

fi  -31  to  7  :00  p.  m. — Twilight    hour. 

7  :00  to  7  :30  p.  m.— Shopping  hour. 


Friday.  March  25 

8:46  to  9:15  a.  m. — "The  Hour  of  Prayer.' 

9  :15  to  9  :45  a.  m. — Shopping   hour. 

6  :00  to  6  :20  p.  m.— Dr.  Thompson. 

7  :00  to  7  :30  p.  m. — Shopping  hour. 

8  :00  to  9  :00  p.  m.—  Studio  program. 
9:00  to  10:00  p.  m. — Goat   Island    Goats. 

Saturday.  March  26 

8:45  to  9:15  a.  m.— "The  Hcur  of  Prayer." 

9  :15  to  9:45  a.  m. — Shopping   hour. 
7  :00  to  7  :30  p.  m. — Shopping  hour. 


KLX- 


-OAKLAND  TRIBUNE, 
OAKLAND— 509 


Monday.  March  21 

10:30  a.  m.— Martha  Lee. 

5:30  to  fi:30  p.  m.— Brother   Bob— Children's   hour. 

7  :00  to  7  :30  p.  m.— News    broadcast. 

8  :00  to  9  :00  p.  m.— Program. 

9:00  to  10:00  p.  m.— Weekly    meeting   of    Lake    Merritt 
Ducks. 

Tuesday.  March  22 

5  :30  to  fi  :30  p.  m.--Brother  Bob. 

7  :00  to  7  :30  p.  m. — News    broadcast. 

Wednesday,   March   23 

10:30  a.  m.— Martha   Lee. 

5:80  to  i".  :30  p.  m.— Brother   Bob. 

6  :30  to  7  :00  p.  m. — Athens    Ath.    Club  dinner  concert. 

7  :00  to  7  :30  p.  m. — News  broadcast. 

S  :00  to  9  :00  p.  m. — Educational  program. 

9  :00  to  10  :00  p.  m.— Special    program. 
Thursday,  March  24 

5:30  to  6:30  p.  m.  — Brother  Bob. 
7  :00  to  7:30  p.  m. — News    broadcast 


Follow  the 

(jolden  cRpcid 

to  Health! 

Tune  in  on  KPO  every  morn- 
ing at  6:45  -  7:15  or  7:45  for 
the  Daily  Golden   Road  to 
Health  Exercises 

These  exercises  are  given  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California;  for  22  years  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  qual- 
ity in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


Jarch  19.  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Radio  Program  for  Next  Week 


'ridav.  March  25 

Q  :80  a.m. — Martha  Lee. 

•30  to  6:30  p.  m. — Brother   Bob. 

:00  to  7  :30  p.  m. — News    broadcast. 

:00to  9  :30  p.  m. — Beethoven   memorial   eoncert. 
Lrected    by   Walter  Bundy. 
i  :30  to  10:30  p.  m.— Athens    Atheltic    Club    Orchestra. 
laturday.  March  26 
'  :00  to  7  :30  p.  m. — News    broadcast. 

CFUS— GOSPEL  RADIO,  OAKLAND— 256 

tunday,  March   20 

1:00  a.  m. — Exposition     of     the     International    Sunday 

school    lesson. 
11:00  to  12  :00  noon — Church  services. 
f  :45  to  9  :00  p.  m. — Evening    service. 

Monday.  March  21 

.0:00  a.  m.— The  hour  of  Christian  Ministry. 

Wednesday.  March  23 

10:00  a.m. — The  hour  of  Christian   Ministry. 

J  :00  p.m. — Sacred  songs. 

Friday,  March  25 

10:00  a.m. — The  hour  of   Christian   Ministry. 

3:00  p.  m.— Telephone  or  write  in  your  health  ques- 
tions  and    they   will    be   informally   discussed. 

Saturday,  March  26 

1:30  to  2  :30  p.  m. — Children's    church    broadcast    . 

8:30  to  7  :30  p.  m.— Gospel    Weather    Bureau    forecast. 
Announcements  of  churches   for  Sunday. 

KFI— EARLE  C.  ANTHONY,  INC., 
LOS  ANGELES— 467 

(Copyright   1925    by    Earle   C.    Anthony,    Inc.) 

Sunday.  March   20 

10:00  a.m. — Morning  services. 

2:45  p.  m.— San  Francisco  Symphony  Orchestra,  di- 
rection of  Alfred  Hertz,  presented  by  the  Standard 
Oil  Company  of  California.  Broadcast  by  KFI. 
KPO   and   KGO. 

6:00  p.  m.— Weekly  program  of  classical  and  semi- 
classical  music,  by  the  Russian  Academy  of  Musical 
Art  trio. 

6  :5K  p.  m.— Father  Ricard's  sunspot  weather  forecast. 

7:0")  p.m. — Aeolian  organ  recital.  Alex  Iteilly  at  the 
Console, 

8:00p.m. — Packard   classic    hour, 

9:00p.m. — Bob  Bottger  and   his  Venetians   dance 
orchestra, 

10:00  p.  m. — Packard    Six    Orchestra. 

Monday.  March  21 

10:20  to  10  :40  a.  m. — Furnishings  for  the  home,  Agnes 
White. 

10:40  to  11 :00  a.  m.— Betty  Crocker  Gold  Medal  Flour 
talks. 

11:10  to  11 :30  a.  m. — Food    talks    by    Agnes    White. 

6:30p.m. — Virgil   Ray's  Winter  Garden  Orchestra. 

6:15  p.  in.-    Radiotorial. 

6:30  p.  m.-    Garnet    Davis,    whistler;    [rene   Hidden. 
violinist. 

7:00p.m.     Program   by   the  Starke  sisters. 

8:00  p.m.-    Sung    recital    by    Mathilda     IV.  .mil     and 
Robert   Hunl,  tenor. 

9:00  p.  m.-   Program    by    Mrs.    Edward    C.    Grossman, 
contralto. 

10:00  p.  m. — Weekly  program,  presenting  vaudeville 
artists,   by  Meiklejohn    Broi 

Tuesday,  March  22 

6  :30  to  6  :00  p.  m. — The   Dragon    Hawaiians. 

6:15  p.  m.—  Music    Appreciation    Chat. 

P:30  p.  m.-    Vest    Pocket    period. 

7:00  p.m. — Jack    Martin's    Hawaiian   Trio. 

00  p.  m.      Weekly     program    by    the    Gattone    String 
Quartet. 

9:00  p.m. — Thomas  Wallace,  baritone,  and  Leon  tine 
Redon,  mezzo,  soprano. 

10:00  p.  m. — Azure  Music  Club.  Glenn  Edmund*  and 
his  Collegians   Dance  Orchestra. 

Wednesday.   March   2.1 

10:20  to  10:40  a.  m.  Child  Training  talks  by  Agnes 
White, 

10:40  to  11  :00  a.  m.  -Hetty    Crocker    Gold    Medal    Flour 

talks, 
11:10  to  11:30  a.  m.— Food    talks    by    Agnes    White. 

B0  p   ni      Elaine  Ruth.  BOprano  ;  Katherine  Spangler, 

n  h  -tier. 
5:15  p.  m.  —Radiotorial. 

StSOp.  m.       Vest     Pocket    period 
;00  p.  m.      Ray     Fisher's     Original     Victorians     Dance 
Orchestra. 

n  p.  m.-    Mich    Hams,   detective   Bt 

oi.      Helen   Guest,   ballad   singer. 
1:00  p.  ni       Calpet    Orchestra,   Pryor  Moore,  direction. 
Gleaner  Quartet.     Dorothy  Nystuen. 
Bert  i  lianist. 
0   o  of  classic   music   by    i  he  Su 

bostirumental   Quartet. 
Thursday.   March   24 

bastian's   Cotton   Club  Orchestra. 
15  p.  m,      Radiotorial. 
i:30p.  m-  Clarice  Russell  and  Leslie  Adams. 
F:00p.  m.      Weel  im     presented    by     the    Uni- 

Etouthern    California, 
JO  p.  m. — KFI   drama    hour. 
:0(1  p.  m.      Ruth    Palethorpv.    soprano. 

m.      Johnston  and  Farrels   Music   Box    hour. 
'ridmv,  March  25 

,0:20  to  10:40  a.  m.  Talk  on  home  management  by 
Acnes  White, 


10:40  to  11:00  a.  m.— Betty    Crocker    Gold    Medal   Flour 

talks. 
11:10  to  11:30  a.  m.— Food   talks   by   Agnes   White. 
5  :80  p.  m.— Program   by  the  Sheriff's  office. 
6:15  p.m. — KFI    Radiotorial   period. 
0  :30  p.  m. — Collegiate  Aeolians  Dance  Orchestra. 
7:00  p.m. — Aeolian    organ    recital.    Alex    Reilly   at   the 

console. 
8:00  p.m. — Program   by   Paul    Roberts   and    Leslie 

Adams. 
9:00  p.m. — Program   by  Alma  Frances   Gordon. 
10:00  p.  m.— Packard  Ballad   Hour. 

Saturday.  March  26 

5  :30  p.  m.— Mosby's   Hot  Five  Dance  Orchestra. 

6  :15  p.  m.— Radiotorial  period. 
6  :30  p.  m. — -Mack's    Collegians. 

7:30  p.  m. — Felipe   Delgado.   Media   Hora    Espanola. 

8:00  p.m. — Program  by   the  Los   Angeles  Soap  Com- 
pany,  broadcast  simultaneously   by  KFI  and   KPO. 

9:00  p.  m. — -A  concert  by  the  Los  Angeles  Philhar- 
monic Orchestra,  broadcast  by  KFI  and  KPO, 
presented   by  the  Standard    Oil    Co.  of   California. 

11:00  p.m. — KFI  Midnight   Frolic. 

KNX— L.   A.   EVENING   EXPRESS, 
LOS  ANGELES— 337 

Daily  except  Sunday 

8:00  a.  m. — Inspirational    talk    and    morning   prayer. 

8  :55  a.  m. — Time  signals. 

9:00  a.  m. — Shopping    news. 

10:30  a.m. — Household  economics    (except  Friday   and 

Saturday). 
12  :00  noon — Orchestra,    George   Redman,    director. 

1  :30  p.  m.— The  Book    Worm. 

4  :00  p.  m. — Lost   and   Found    column. 

4   55  p.  m.— -Market  reports. 

6:00p.m. — Biltmore  Hotel    Orchestra. 

fi  :30  p.  m. — Dinner  hour   concert. 

Sunday.  March   20 

10  :00  a.  m.—  First  Presbyterian    Church  of  Hollywood. 

2  :00  to  4  :00  p.  m.-  -Musical    program. 
4:00  p.  m.— Roberts  Golden  State  Band. 
6:15  p.  m. — Wilshire   All-Souls    Church. 
6:30  p.  oi.-  First   Unitarian   Church. 

7  :00  p.  m. — First    Presbyterian    Church    of   Hollywood. 
8:00  p.m. — Concert  orchestra. 
9:00  p.m. — Courtesy  program. 

Monday.  March  21 

3  :0  I  p.  m.-    First     Presbyterian    Church    uf    Hollywood. 
7  :00  p.  m.      Courtesy   program. 

I  :30  p.  m.-     Playlet. 

B  :0  >  p.  m.     Courtesy  program. 

9:00p.m.-  Goodrich  SUvertown  Cord  Orchestra. 

10:00  p.m.-    KNX    feature   program. 

Ll:00p.m.-    Gus    Arnheim's    Orchestra. 

Tu-sfay,  March  22 

8:00p.m.-    Combined    program   of   the    Police'and 

i"  re   i * ■  i >  rl menta. 
iii  p,  m.      Radio    matinee. 

7  :0  i  p.  m.-    Feature    program. 
s   00  p.  ni.      Feature    program. 

g  Q0p.ni  Courtesy  program. 

lO:no  p.  m.  Hotel   Ambassador  Orchestra. 

Wednesday,  March  23 

8  :0Q  p.  m.  Paul  Hugon. 
3:80  p.  m.  Mus'cal    urogram. 
1:03p.m.  "What    Have   You?" 
7  :00  p.  m.  Courtesy   program. 

ire  program. 
*  :00  p,  m.  c,  urtesy  program. 
0;00  p,  m.  C<  urtesy  program. 
11:00  p.m.      Hotel    Ambassador  Orchestra. 

Thursday. 

ii  :00  a.  m 
7 :00  i>.  m.  - 
-  00  n  m 
9:00  '•■  10: 
10  :0  >  p  in 
11 :00  p.  m 
Fr  day.  Mi 
■ 

4  :00  p.  m.- 

B  :10  p.  m. 
■ 
10  >00  p.  m 

II  :00  p.  m 


March   21 

-Nature   talk. 

Organ    rectal. 

iy  prrgram. 
00  p.m.     Tucker  and  Charleaon. 

Teal  ure   program. 
, — Hotel    Ambassador  Orchestra. 
irrli    25 

|]    program. 
Hoy    Scouts'    musical    program. 
Feature  program. 
Courtesy  program. 
Feature  program. 
-American    LegCTOO    Stadium. 
Bote!   Ambassador  Orchestra. 


Saturday.  March  26 

m.     To«n  Crier  of  the  Day  and  hi*   Pate. 
7 :0"»  p.  m. — Stories  of   inseel    lif«*. 

7:16  p    m-    Announcement    of   Sunday   services. 

7  :30  p  m.—  Feature  program. 
-.  >oo  i>  m.  Feature  program. 
9  oo  p.  m.  —Feature  proerram. 

l.i-rtil  p    m.-     Hotel     Ambassador    Orchestra. 

U  :03  p.m.      KNX    Frolic    from    the    main    studio. 

KFWB— WARNER    BROS.. 
HOLLYWOOD— 352 

S,nda>,    March    20 

I  :00  p.  m.-  Organ    recital. 
Studio    program 
:  M  p-  m.     Warner    Bros.    Frolic. 

(Continued  on  Page  14) 


San  Joaquin 
Flyer 

—  by  day  through  the  San  Joaquin 
Valley  between  San  Francisco 
and  Los  Angeles  -  daily  on  and 
after  March  20 

New  convenience  for  business 
travelers.  An  opportunity  to  see 
the  (;reat  valley  country  as  you  ride. 

San  Joaquin  Flyer  will  leave  San 
Francisco  (Ferry)  at  8:40  a.m., 
arriving  Fresno  2:10  p.m.  Leaves 
Fresno  2:25  p.m.,  arriving  Los 
Angeles  11:15  p.m.  Returning, 
leaves  Los  Angeles  7:50  a.  m.,  ar- 
riving Fresno  4:23  p.m.,  San 
Francisco  10:05  p.  m. 

Speedy,  comfortable  service. 
Parlor-observation  car,  coaches 
and  diner.  Serves  important  val- 
ley points,  operating  via  Tracy, 
Merced.  Fresno.  Tulare.  Bakers- 
field,  Mojave,  Saugus,  Glendale. 

$25  round  trip  to  Los  Angeles, 
good  for  16  days.  9  other  trains 
in  day  and  night  service  via  Coast 
and  Valley  lines. 

Southern 
Pacific 


Phone  Davenport 400O 

for  ail  office  1 

Ferry  Station 

65  Geary  Street 

Third  Street  Station 

Oakland: 

Phone  Lakeside  1 420  far  information 

bureau  an  J  all  offices 

1 3th  and  Broadway  1 6th  Street  Statioo 

1  st  and  Broadway  Station 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  19,  1927 


RADIO  PROGRAMS 

(Continued  from  Page  13) 

Monday.  Marc!)  21 

12:30  to  1:30  p.  m.— Classified  hour. 

5  :00  .0  5  :40  p.  m. — Children's  period. 

5:40  to  6:00  p.  m.— "Physiology    and     Psychology    of 
Beauty." 

6  :00  to  7  :03  p.  m. — Dinner   hour  concert. 

7  00  to  8:00  p.m. — Concert   orchestra    and    soloists. 

8  :00  to  S  :10  p.  m. — Dai.y    news    items. 

8:10  to  9:03  p.  m. — Owen    Fallon's   Californirms. 

9  :00  to  9  :50  p.  m. — European    Novelty    Orchestra. 

9  53  to  10:0  J  p.  m. — Daijy  news  i.ems. 

10  :00  to  11  :00  p.  m. — Rainbow  Hour. 

11 :00  to  12  :00  p.  m. — Henry   Haistead   and   his 
orchestra. 

Tuesday.  March  22 

12  :30  to  1  :S0  p.  m. — Classified  hour. 

4  :45  ti   5  :00  p.  m.— "D:et." 

5  :00  to  5  :40  p.  m.— Children's   period. 

5  :40  to  6  :00  p.  m. — "Physiology    and     Psychology    of 

Beauty." 

6  :00  to  7  :00  p.  m. — Dinner  hour  concert. 

7  :00  to  7  :30  p.  m.— Studio   program. 

7  :C0  to  7  :50  p.  m. — Warner    Bros.   Orchestra. 

7  :53  to  8  :00  p.  m. — Daily  news     items. 

S:00  to  9  :00  p.  m. — Warner   Bros.   Dance  Orchestra. 

9:00  to  9:50  p.  m.— String  Trio. 

9  :50  to  10  :00  p.  m.— DaTy  news  items. 

10:00  to  11 :00  p.  m.— Rainbow  Hour. 

11  :00  to  12:00  p.  m. — Henry  Haistead   and   his 
orchestra. 


23 

-Classified  hour. 
Children's  period. 
"Phyeiology    and     Psychology 


of 


•Dinner  hour  concert. 

■Thirty   minutes  of  sunshine. 

■Warner    Bros.    Orchestra. 

Daily    news    items. 

Glen   Edmunds    and    his    Collegians. 

String   Trio. 

-Daily  news  items. 

— Rainbow    Hour. 

— Henry  Haistead   and  his 


Wednesday.  March 
12:30  to  1:30  p.  m.- 
5  :00  to  5:40  p.  m.— 
5:40  to  6:00  p.  m.— 

Beauty." 
6:00  to  7:00  p.  m. 

7  :0  to  7  :30  p.  m. 
7:30  to  7:50  p.  m. 
7:50  to  8:00  p.  m. 

8  :00  to  9  :00  p.  m. — ' 
9:00  to  9:50  p.  m  — 
9-50  to  10:01  p.  m.- 
10:00  to  11:00  p.  m 
11:00  to  12:00  p.  m 

orchestra. 


Thursday.  March  24 

12  :S0  to  1 :30  p.  m. — Classified   hour. 

5  :40  to  6  :00  p.  m. — "Physiology    and    Psychology    of 

Beauty." 

6  :00  to  7  :00  p.  m.— Dinner   hour   concert. 

7  :00  to  7  :30  p.  m.— Program. 

7  :30  to  7  :50  p.  m. — Warner  Bros.   Orchestra. 
7  :50  to  8:00  p.  m. — Daily   news    items. 
8:00  to  9:00  p.  m. — Warner    Bros.    Orchestra. 
9:00  to  9  :50  p.  m. — Alma    Brown,   soprano. 

9  :50  to  10  :00  p.  m.— Da'ly  news  items. 

10  :00  to  1 1  :00  p.  m. — Rainbow  hour. 

11 :00  to  12  :00  p.  m.—  Henry   Haistead   and   his 
orchestra, 

Friday,  March  25 

12  :30  ;o  1  :30  p.  m. — Classified  hour. 

5  :40  to  6  :00  p.  m. — "Physiology    and    Psychology    of 

Beauty." 
7  :00  to  7  :50  p.  m.— Warner  Bros.  Orchestra. 
7  :50  to  8  :00  p.  m. — Daily  news   items. 
8:00  to  9:00  p.  m. —Warner   Bros.    Orchestra. 
9  :00  to  9  :50  p.  m. — Melody  Makers'  hour. 
9:50  to  10:00  p.  m. — Daily  news   items. 
10:00  to  11  :00  p.  m.— Rainbow    hour. 
11 :00  to  12:00  p.  m.— Henry   Haistead   and    hiK 

orchestra. 

Saturday.  March  26 

12  :30  to  1  :30  p.  m.—  Classified    hour. 

5  :40  to  G  :00  p.  m. — "Physiology    and     Psychology    of 

Beauty." 

6  :00  to  7  :00  p.  m.—  Dinner  hour  concert. 

7  :00  to  8:00  p.  m. — Carl  Dye  and   h:s   Melody   Makers. 

8  :00  to  9  :00  p.  m. — Program. 

9  :00  to  10  :00  p.  m.  —  Ray  Bailey's  String  Quartet. 

10  :f!0  to  11  :00  p.  m. — Rainbow   hour. 

11  :0d  to  12  :00  p.  m.— Henry    Haistead    and    his 
orchestra. 


KGW- 


-MORNING    OREGONIAN, 
PORTLAND— 491.5 


Sunday.  March    20 

6  :00  (o  7  :30  p.  m. — All-Artist  Orchestra. 

7  :30  to  9  p.  m. — Evening  services. 

Monday.  March  21 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :30  p.  m.— Children's   program. 

7  :30  to  7  :45  p.  m. — Utility   serv:ce. 

8  00  to  10:00  p.  m. — Vaudeville   entertainment. 
10  :15  to  12  :00  p.  m.— Dance  music. 

Tuesday,  March  22 

fi  :00  to  7  :00  p.  m.— Dinner  roncert. 

7  :30  to  7  :4f5  p.  m. — Utility  serv:ce. 

R  -00  to  10  :00  p.  m. — Educational    program. 

10  :00  to  12  p.  m. — Dance  music. 

Wednesday.  March  23 

fi  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :1B  p.  m. — Utility  service. 

8  :00  to  9  :00  p.  m. — Concert. 

9  :00  to  10  :00  p.  m. — Concert. 


Thursday.  March  24 

(i  :00  to  7  :00  p.  m. — Dinner  concert. 

7:00  to  7  :15  p.  m.— Old    Hickory   Smoked    Salt    talk. 

7  :30  to  7  :45  p.  m. — Utility  service. 

7  :45  to  8  :00  p.  m. — Lecture. 

9:00  to  10:00  p.  m. — Vaudeville    entertainment. 

Friday,  March  25 

6  :00  to  7  :00  p.  m. — Dinner  concert. 

7  :00  to  7  :30  p.  m. — Utility    service. 

7  :30  to  8  :00  p.  m.— Poultry  talk. 

8  :C0  to  9  :00  p.  m. — Concert. 

9  :00  l"  10  :30  p.  m. — Dance    mus.'c. 

10:30  to  12:00  p.  m. — Weekly  Frolic  of  the  Keep 
Growing  Wiser   Order   of   Hoot   Owls. 

Saturday,  March  26 

G  :00  to  7  :00  p.  m. — Dinner  concert. 
7  :30  to  7  :45  p.  m. — Weather    report 
9  :l  0  to  10  :00  p.  m. — Concert. 
10:00  to  12:00  p.  m — Dance    music. 


"What  is  your  brother  in  college?* 
"A  halfback." 
"I  mean  in  studies." 
"Oh,  in  studies  he's  away  back." 
— Michigan  Gargoyle. 


KFOA 


-RHODES  DEPARTMENT  STORE, 
SEATTLE— 454.3 


Monday.  March  21 

7  :00  to  7  :30  p.  m. — Popular  song    program. 

7  :30  to  8:00  p.  m. — Cruise  of   the   Sound   Ferry    Line 

Buccaneers. 

8  :15  to  8  :30  p.  m. — -Industrial    News. 

Tuesday.  March  22 

7  :30  to  8  :00  p.  m. — Pitchford   Sisters. 

8  :00  to  8  :30  p.  m.— Bridge   game. 

8  :30  to  9  :30  p.  m.— -Male  Quartet. 

9  :30  to  10  :00  p.  m. — Entertainers. 

Wednesday,  March  23 

7  :00  to  8:00  p.  m. — Entertainers. 

8  :00  to  9  :00  p.  m. — Orchestra. 

9:00  to  10:00  p.  m. — Orchestra   and  soloists. 

Thursday,  March  24 

6  :30  to  7  :30  p.  m. — Orchestra. 

8  :00  to  8  :30  p.  m. — Doc   Proelss. 
8:30  to  9:30  p.  m.— Trio  De  Luxe. 

9  :30  to  11 :00  p.  m. — Dance  Orchestra. 

Friday,  March  25 

7  :00  to  8  :00  p.  m. — Studio    program. 

8  :00  to  9  :00  p.  m. — Concert  Orchestra. 

9  :00  to  10  :30  p.  m. — Kirkland    Serenaders. 

10  :30  to  12  :00  p.  m.— Weekly     frolic     of     the     "Keep 
Growing  Wiser  Order  of  Hoot  Owls." 

Saturday,  March  26 

4  :30  to  5  :00  p.  m.— Afternoon    newe    items. 

6  :00  to  7  :00  p.  m.— Dinner  music. 

7  :00  to  7  :30  p.  m. — Children's   program. 

8  :30  to  9  :30  p.  m. — Dance  Orchestra. 


KOA— GENERAL   ELECTRIC,   DENVER 
— 322.4  (Mountain  Time) 

Sunday.  March  20 

10:50  a.m. — Church  service. 
6  :30  p.  m. — Dinner  concert. 
7:45  p.m. — Service  from   First  Congregational  Church. 

Monday,  March  21 

6  :00  p.  m. — New  York  stocks. 

(":08  p.m. — Chicago  grain. 

6  :13  p.  m. — Live  stock  ;  produce. 

6  :20  p.  m. — News   bulletins. 

6:30  p.m. — Dinner  concert. 

7:30  pm. — Children's  hour. 

8  :00  p.  m. — Instrumental    program. 

8  :15  p.  m. — Studio  program. 

Tuesday,  March  22 

6  :00  p.  m.— New   York  stocks. 

6  :08  p.  m. — Chicago  grain. 

6  :13  p.  m. — Livestock  ;   produce. 

6  :20  p.  m. — News  bulletins. 

6:30  p.  m. — Dinner  concert. 

7 :80  p.  m. — Farm  question  box. 

9:00  p.  m.— Auction   bridge. 

Wednesday.  March  23 

G  :00  p.  m.—  New  York  stocks. 

6  His  p.  m. — Chicago  grain. 
6:13  p,  m.     -Livestock:   produce. 
6 :20  p.  m. — News  bulletins. 
6:27  p.  m.  —  Radio   Council    talk. 
6:30  p.m. — Dinner  concert. 

7  :30  p.  m.—  Wynken.    Blynken   and   Nod   time. 
srlll)  p.  m.      Instrumental    program. 

8  :1B  p.  m.—  Program. 


The-  New  Leap/ 


— in  tire  hiitory 

— is  the 

— Seiberling  All-Tread! 

— A  tire  that 

—  gives 

— sidewall  protection 

— good  looks 

— traction 

— in  an 

— unprecedented 

— degree! 

SEIBERLING 
ALL-TREADS 


Marshall  Square 
Rubber  Company 

Mission  Street  at  Tenth 
Phones  Market    3837-3838 


Friday. 
6  :00  p. 
6 :0S  p. 
6-13  p. 
6  -20  p. 
6:3')  p. 
7:00  p. 
7:30  p. 
li  aso 
8:00  p. 
8:15  p. 
9  :00  p. 


.  March  25 

— New    York    stocks. 

— Ch'cago   grain. 

— Livestock  :  produce, 

—  News  bulletins. 
— Dinner    oonrert. 

"Atc'c  K'ckofifs." 

—  Prev'ew    of    International    Sunday    School 


program. 


i. — Instrumental 

i.— Stud;o   i 

.—  KOA   Minstrel   Show. 


Sa'uHry,  March  26 

10:30  p.m. — Dance   program. 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and   Night 

City    Sightseeing      .....     $3.00  pfi  hour 

Shopping     --------       2.50  per  hour 

Short    Trips.    Taxicah    Rates 

PROSPECT 

4(100  Son  Francisco 


March  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


New  Howard  and  Second  Street  Building 

Own  Your  Own  Business  Quarters 

"Own  your  own  home"  has  long  been  a  slogan  whereby 
matrimonial  couples  have  profitted;  now  comes  the  call: 
"Own  your  own  business  quarters!" 

If  purchasing  the  domicile  in  which  you  live  on  the 
installment  plan,  has  proved  to  be  a  sound,  practical  and 
altogether  satisfactory  proposition  to  thousands  upon 
thousands  of  people  starting  out  upon  a  marital  jaunt 
together,  what's  the  matter  with  owning  the  domicile 
which  houses  your  business  interests,  and  in  which  you 
really  spend  half  your  life? 

One  of  the  greatest  hindrances  to  those  who  desire  to 
own  their  own  business  premises  is  the  fact  that  the 
property  value  on  the  location  which  they  happen  to 
prefer,  is  much  too  high  to  be  within  their  reach. 

There  has  been  a  new  scheme  of  community  owner- 
ship evolved  to  meet  the  demand  of  light  industrial  com- 
panies who  wish  to  own  their  own  premises;  this  has 
been  instituted  by  the  Ideal  Realty  Co.  at  46  Kearny  St.. 
which  is  planning  to  erect  a  modern,  ten-story  and  base- 
ment reinforced  concrete,  fireproof  building  at  the  corner 
of  Second  and  Howard  Streets,  with  the  idea  in  mind  of 
selling  the  different  "lofts"  or  floors,  or  parts  thereof, 
to  business  concerns. 

The  area  of  each  "loft"  or  floor  of  this  building  will 
contain  8500  sq.  feet,  to  be  divided  into  four  or  more 
sections  as  desired.  These  sections  will  lie  sold  to  the 
section  holders,  which  entitles  them  to  one  share  of  the 
stock  in  the  holding  company  which  will  own  and  control 
this  building.  There  will  be  thirty-six  sections  in  all  and 
thirty-six  shares  of  stock  in  the  building  company. 

The  first  floor  will  be  divided  into  stores  which  shall 
le  rented  and  it  is  the  intention  that  the  rents  from 
these  stores  will  take  care  of  all  the  necessary  operating 
expenses.  Garage  space  for  section  holders  will  lie  sup- 
plied in  the  basement  of  the  building:  also  storage  space: 
this  space  is  included  in  the  cost  paid  on  each  section. 


The  prices  range  from  §9500  to  $13,000;  area  2200  sq. 
feet.  A  small  initial  payment  is  asked — balance  to  be 
paid  like  rent,  at  the  rate  of  $72.00  per  month  for  fifteen 
years,  at  which  time  a  loft  of  approximately  2200  sq. 
feet  will  be  paid  for. 

The  exterior  of  this  building  will  be  cast  stone  and 
cement  plaster  in  the  Gothic  design.  Two  fast-speed 
elevators  will  operate,  which  will  serve  all  floors  and  base- 
ment. An  oil-burning  boiler  plant  will  be  installed  in 
the  basement,  which  will  supply  the  entire  structure  with 
steam  heat  and  hot  water.  The  whole  building  is  de- 
signed to  have  plenty  of  light  and  ventilation. 

The  location  for  this  structure  is  increasing  in  value, 
so  that  it  will  always  be  possible  to  sell  these  lofts  at 
a  good  profit. 

If  one  is  looking  for  modern,  home-like  quarters  in 
which  to  house  one's  business  interests,  at  the  same 
price  and  convenient  manner  as  one  would  pay  rent,  or 
if  one  is  looking  for  a  gilt-edged  speculation,  it  will  pay 
him  (or  her)  to  call  Kearny  318,  and  inquire  for  in- 
formation regarding  the  new  Howard  and  Second  Street 
Building. 


Gift  of  Wm.  F.  Herrin 

Rev.  Cornelius  J.  McCoy,  S.  J.,  president  of  the  Uni- 
versity of  Santa  Clara,  today  announced  receipt  of  a  gift 
of  $1,000  from  the  late  William  F.  Herrin,  vice-president 
and  chief  counsel  for  the  Southern  Pacific  Railroad,  for 
the  students'  library  of  the  University. 

Hundreds  of  books  were  burned  in  the  fire  of  October 
5,  1926,  which  destroyed  the  old  Mission  Santa  Clara 
church  and  swept  through  the  adjoining  students'  li- 
brary. 

Herrin  wrote  out  the  check  a  few  days  before  he  died. 
The  money  will  be  used  as  a  nucleus  of  a  fund  to  replace 
the  books  consumed  in  the  fire. 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established   1871 


ERNEST  F.   RIXON,   Genera]  Agent 

.ill  Market  Street.  San  Francisco.  Cai. 

TELEPHONE  SUTTER  2342 


lb- 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  19,  1927 


BALFOUR  building  6  per  cent  first  closed  mortgage 
bonds  are  selling  on  the  San  Francisco  Stock  Ex- 
change. The  amount  authorized  for  issuance  is  $1,700,- 
000  of  which  SI, 674,000  are  outstanding. 

*  *     * 

The  prophets  get  nowhere.  They  tell  us  to  be  careful 
and  prosperity  still  leaps  ahead.  "The  general  level  of 
industry  and  trade  made  further  gains  in  February." 
So  says  the  National  City  Bank  of  New  York  in  its 
monthly  bulletin.    The  optimist  still  has  the  best  of  the 

guess. 

*  *     * 

The  textile  industry  is  back  on  its  feet  with  the  low 
price  of  cotton  given  as  the  reason.  What  is  one  man's 
meat  is  another  man's  poison  and  the  cotton  farmers 
may  get  a  sort  of  grim  pleasure  out  of  thinking  that  the 
cotton  goods  man  is  better  off.  Really  the  cotton  indus- 
try has  had  hard  sledding,  what  with  high  prices,  chang- 
ing styles  and  the  competition  of  silk  and  its  substitutes. 

*  *     * 

Well  over  S1.000, 000,000  were  absorbed  in  bonds  dur- 
ing the  first  weeks  of  this  year.  There  is  an  unprece- 
dented amount  of  new  offerings  and  in  spite  of  some 
congestion  in  certain  issues,  the  great  mass  is  being 
steadily  absorbed.  There  must  still  be  an  enormous 
amount  of  uninvested  funds  in  the  country  judging  by 
the  constant  enquiries  for  good  opportunities  for  in- 
vestment. 

*  *     * 

The  Eastern  financial  powers  are  congratulating  them- 
selves on  the  presidential  veto  of  the  McNary-Haugen 
Bill.  It  proposed  the  impossible  solution  of  surplus  pro- 
duction by  the  plan  of  the  government  buying  the  sur- 
plus crop,  a  quite  silly  solution. 

*  *     * 

The  Municipal  Railway  platform  men  of  San  Francisco 
are  paid  the  highest  rate  of  any  street  railway  men  in 
the  country.  They  are  also  said  to  work  under  the  most 
favorable  working  conditions  of  any  street  railway  in 
the  country.  We  are  always  glad  to  hear  that  our  people 
are  prosperous,  but  can  we  really  afford  it  ? 

*  #     * 

The  Board  of  Supervisors  has  adopted  a  resolution 
authorizing  the  installation  of  automatic  traffic  signals  at 
24  intersections  designated  by  the  Citizen's  Traffic  Sur- 
vey Committee.  The  Supervisors  appropriated  recently 
§10,000  to  be  matched  by  §10,000  contribution  from  Cali- 
fornia State  Auto  Association  to  provide  500  illuminated 
boulevard  "stop"  signs. 

*  *     * 

Maximum  fines  were  inflicted  upon  Chester  Chambers 
for  having  in  his  possession  100  ducks  in  the  closed 
season.  It  is  very  gratifying  to  know  that  such  brutal 
disregard  of  the  state  laws  should  have  met  with  con- 
dign punishment.     It  will  cost  Chambers  §1000  or  six 

months  in  jail. 

*  *     * 

There  is  an  amendment  pending,  dealing  with  the  issu- 
ance of  drivers'  cards.  It  is  to  determine  the  fitness  of 
drivers  and  provides  that  the  Motor  Vehicle  Division  may 
be  authorized  at  any  time  to  cancel  operators'  licenses 
which  have  been  outstanding  more  than  three  years, 
thus  compelling  a  new  application.  Then  they  may  be 
subjected  to  a  new  examination. 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Fv'nds 4,550,000.00 

Employees'    Pension     Fund    over    $565,000.00, 

standing    on    Books    at  1 .00 

MISSION   BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  Si.  and  7th  Ave. 

HA1CHT  STREET  BRANCH ll.iijht  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (410  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  DE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD    OFFICE:     TORONTO.    CANADA 
Paid    Up  Capital  S21. 010. 000  S20.090.000  Reserve  Fund 

All  kinds  of  COMMERCIAL  HANKING  Transacted 
STERLING  EXCHANGE  Boucht ;  FOREIGN  and  DOMESTIC  CREDITS 
Issued  :  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  551)  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK:  PORTLAND,  ORE.;  SEATTLE. 
WASH.:   MEXICO   CITY.   MEXICO. 

San    Franciscu   Office:      450    California    Street 
BRUCE    HEATHCOTE  W.    J.    COULTHARD 

Manatrcr  Asst.  Manager 


Comper.sat'on.    General    Liability,    P'ate    G'ass.    Accident    and     Health. 
Fidelity    and    Surely,    Burjrlary,    Automoh'lc    Insurance 


Branch    Office   Pacific  Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS,     CULVERTS.     PENSTOCKS. 

FLUMES.     GASHOLDERS.     SMOKESTACKS.     ETC. 

San   Francisco,    Calif.  Los  Angeles.  Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


MADE  TO  ORDER  ONLY 

IhZsU&tti         shirts         ThosEKnt 

•SfflfilF  hSSZS*  ^JDP7 

Large  Assortment  of  Imported  Fabrics 


25    Kearny   Street 


Phone    Kearny    3714 


W.  W.  HEALEY 
NOTARY    PUBLIC— INSURANCE    BROKER 

208   Crocker  Building    (Opposite    Palace  Hotel).    San    Francisco 
PHONE    KEARNY   391 


March  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


17 


From  One  Thing  to  Another 

By  Eleanore  F.  Ross 


WHEN  commercial  organizations  deal  in  psychological 
questions,  inaccuracy — not  statistical,  but  psycho- 
analytical— is  apt  to  be  the  result. 

The  statistician  of  a  life  insurance  company  of  New 
York,  commenting  upon  the  recent  flurry  in  self-destruc- 
tion by  minors,  makes  the  statement  that  the  suicide 
rate  among  young  persons  in  the  United  States  has 
tended  to  decrease  in  the  last  16  years,  obtaining  these 
statistics  from  the  number  of  insured  between  the  ages 
of  15  and  20. 

Look  around  you  a  bit:  how  many  of  your  relatives, 
friends  or  acquaintances  between  the  ages  of  15  and  20 
are  insured?  The  very  wealthy  class  no  doubt  insure 
their  children,  but  we  are  speaking  of  the  great  middle 
class,  the  "back  bone"  of  the  country. 

If  we  can  believe  our  eyes  and  the  daily  newspapers, 
the  fact  that  suicide  is  on  the  increase,  not  only  among 
those  of  tender  years  but  also  among  adults,  must  be 
the  conclusion  we  arrive  at. 

Germany,  at  one  time,  held  the  record  for  young  sui- 
cides; most  of  them  being  of  the  student  class,  under- 
going the  mental  stuffing  of  the  German  University 
curriculum,  just  as  the  Strassburg  goose  is  stuffed,  phys- 
ically. As  it  happens,  quite  a  number  of  our  own  recent 
suicides  were  among  the  student  class.  The  sad  part 
regarding  these  scholastic  suicides  is  the  uncontrovertible 
fact  that,  had  they  decided  to  live,  most  of  their  mental 
stuffing  would  have  had  to  be  un-learned,  after  their 
debut  into  the  business  world. 

Hardly  ever  can  we  blame  a  deplorable  state  of  affairs 
to  one  exigency.  Suicide  in  the  very  young  may  be 
traced  to  over-study,  disappointment  in  love,  or  some 
physical  defect,  which  could  be  remedied  with  the  proper 
treatment.  The  inclination  toward  suicide  may  also  "run 
in  the  blood"  like  any  other  disease.  Youth  is  prone  to 
be  tragical ;  but  few  parents  seem  to  realize  this. 

A  life  broken  off  in  its  youth  is  always  to  be  deplored. 
It  is  like  snipping  off  the  bud  and  throwing  it  away,  when 
it  might  have  flowered  into  a  beautiful  blossom,  with 
the  right  care  and  attention.  But  when  an  adult  decides, 
after  years  of  struggling  against  insurmountable  diffi- 
culties, whether  mental,  moral,  or  physical,  to  take  his 
or  her  own  life,  I  see  no  reason  why  the  world  should 
take  upon  itself  the  prerogatives  of  a  specially  appointed 
tribunal. 

Suicide  may  be  an  act  of  moral  cowardice,  but  it  neces- 
sitates a  goodly  supply  of  physical  courage;  it  is  one  of 
those  human  processes,  which  by  its  very  nature,  pre- 
cludes it  from  the  jurisdiction  of  any  earthly  court:  to 
fully  comprehend  the  reasons  for  its  having  taken  place, 
we  would  be  compelled  to  project  our  very  souls  into  an- 
other's body  and  mind,  and  this  is  a  feat. — various  fan- 
atical statements  to  the  contrary — that  has  never  been 
accomplished  this  side  of  the  Styx. 

At  times,  watching  t he  audience  applaud  some  un- 
usually idiotic  show:  or  looking  on  at  a  bargain  counter 
rush:  or  at  the  "thundering  herd"  thrusting  aside  any- 
thing in  its  path,  in  its  wild  surge  toward  the  ferry:  or 
at  fat  people  eating,  or  at  the  strong  abusing  the  weak. 
or  contemplating  the  horrors  of  war. — there  is  bound 
to  come  to  us  a  feeling  of  contempt  for  humankind.  But 
there  is  always  the  antithesis  of  these  pictures:  the  pluck 
and  endurance  of  people  whom  you  have  seen  right 
around  you.  struggling  to  their  feet,  time  after  time. 
when  forces  of  man-made  Fate  have  knocked  them  down  : 
"keeping  a  stiff  upper  lip"  all  through  sorrow  and  illness 
and  adverse  circumstances  that  may  be  more  bitter  to 


them  than  death ;  working  for  a  mere  existence,  with 
nothing  ahead  of  them  except  more  work,  more  pain, 
and  the  almost  positive  certainty  of  an  unloved  and  deso- 
late old  age,  and  by  gad,  "smiling  thru"  into  the  bargain ! 
Demonstrating,  to  sum  it  all  up,  the  good  old  "sporting" 
blood  that  is  more  or  less,  in  all  of  us! 

Taking  one's  life  a  sin?     The  wonder  is  that  millions 

more  of  us  have  escaped  this  particular  sort  of  "sinning." 

*  *     * 

Beautiful  Edition  of  Chronicle 

The  4th  Annual  Issue  of  "Progressive  California  in 
Rotagravure"  was  published  by  the  Chronicle  last  Wed- 
nesday. It  surpasses  any  of  the  previous  editions,  to  our 
mind,  and  in  fact  has  no  peer  of  its  kind  ever  published 
in  the  West. 

The  rotagravure  department  is  in  three  sections,  of 
32  pages  each.  Section  A,  portraying  California  Schools 
— The  Redwood  Empire — The  Out-of-Doors — Fascinating 
San  Francisco — Oakland  and  the  East  Bay. 

Section  B  depicts  Oil-Mining — California's  Varied  In- 
dustries and  Crops — Historic  San  Francisco;  while  Sec- 
tion C  gives  one  a  most  comprehensive  idea  of  Real 
Estate — Universities — Finance — and  The  Peninsula. 

We  thought  we  knew  our  California  pretty  thoroughly, 
but  when  we  finish  looking  over  this  wonderful  Number, 
we  realize  that  the  resources  of  our  Golden  State  are 
apparently  illimitable;  that  its  scenery  expresses  every 
mood,  every  phase  of  Nature ;  that  the  architecture  of 
its  public  buildings  is  slowly  but  surely  evolving  out  of 
a  heterogeneous  mass  of  imperfections  into  a  style  that 
may  be  taken  as  typical,  or  at  least  as  distinctive  of 
California. 

"California!"  There  is  always  a  thrill  in  that  name 
to  the  real  Californian ;  and  this  thrill,  this  feeling  of 
pride  is  intensified  and  justified  when  we  turn  the  last 

page  of  the  Chronicle's  latest  work  of  art. 

*  *     * 

The  Clavilux  Recital 

One  of  the  most  interesting  qualities  of  the  Clavilux 
organ,  as  manipulated  by  its  inventor,  Mr.  Thomas  Wil- 
fred, is  its  great  possibilities,  its  obvious  promise  of  de- 
velopment into  a  new  and  very  fascinating  art. 

When  Mr.  Wilfred  was  here  some  three  years  or  so 
ago,  his  organ  was.  so  to  speak,  in  its  infancy,  and  the 
figures  of  exquisite  light  and  color  which  were  then 
thrown  upon  the  screen,  were  without  form,  or  rather, 
did  not  depict  any  shape  familiar  to  human  eyes. 

Now  the  inventor  is  able  to  throw  pictures  of  various 
kinds  on  the  screen, — for  instance,  "Chicago  Nocturne," 
a  dark  bridge,  red  lights,  moving  objects;  crude  as  yet, 
hardly  formed,  but  eloquent  of  what  is  to  come,  in  this 
new  art  that  is  still  un-classed  and  unique. 

Especially  beautiful  was  "The  Ocean,"  showing  sun- 
rise and  set  reflected  in  moving,  surging  waves  which 
were  at  first  grayish  green;  then  a  tropical  blue,  then 
green  again,  while  the  red  sun  rose  or  sank  behind  this 
realistic  depiction  of  the  changing  sea. 

Mr.  Wilfred  gave  two  recitals  this  week,  in  the  Audi- 
torium of  the  Women's  City  Club.  Wednesday  and  Thurs- 
day evenings.  In  his  short  address  before  the  audience, 
he  stated  that  his  invention  would  be  used  principally  in 
stage  work;  that  it  required,  now,  at  least  eight  men  to 
manipulate  changing  colors  in  stage  settings,  and  that  his 
organ  needed  only  the  service  of  one  man  to  throw  differ- 
ent lights  and  hues  upon  a  background.  But  we  can 
forsee  other  wonderful  accomplishments  eventually  for 
this  "organ":  pictures  of  colorful  beauty  which  the  brush 
of  the  artist  is  incapable  of. 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  19,  1927 


SOCIETY 

(Continued  from  Page  9) 

Mr.  and  Mrs.  Oscar  C.  Mueller,  well  known  in  social 
and  professional  circles  of  the  southland,  have  been  visit- 
ors in  the  city  during  the  week,  and  stopping  at  The  Fair- 
mont.    The  Muellers  have  a  beautiful  home  at  Beverly 

Hills. 

*  *     * 

S65.000  Was  Raised  at  Fete 

The  directors  of  the  Children's  Hospital  Auxiliary, 
for  which  the  Mardi  Gras  ball  was  given  last  week,  an- 
nounce that  the  proceeds  of  the  affair  totaled  about 
S65.C00. 

Of  this  amount  about  S50.000  was  made  through  vot- 
ing on  the  king  and  queen. 

Theodore  Kosloff,  who  directed  the  pageantry  inci- 
dental to  the  ball,  contributed  his  services,  and  the  Fair- 
mont Hotel  contributed  the  setting. 

The  young  women  in  charge  of  the  ball  have  been 
roundly  congratulated  for  the  success  and  notable  beauty 
of  the  ball,  one  of  the  most  elaborate  in  the  long  succes- 
sion of  Mardi  Gras  events  in  San  Francisco. 

*  *     * 

Miss  Maude  Plumb  was  the  guest  of  honor  at  a  tea 
given  by  Miss  Madeline  Foley  on  Saturday  afternoon, 
March  5th;  the  Laurel  Court  at  Fairmont  Hotel  was  the 
setting  for  the  pretty  affair.  Those  present  were:  Mes- 
dames  D.  Foley,  V.  S.  Brown,  A.  Plumb,  J.  A.  Ryan, 
Charles  Grigsby,  A.  Carlson,  R.  E.  McCabe,  E.  Harmon; 
Misses  Maude  Plumb,  Dora  Musanta,  Madeline  Foley,  A. 

Jorgensen,  Marie  Anderson,  Ida  Sullivan. 

*  *     * 

The  second  of  the  series  of  International  dinners  will 
be  given  by  the  Sequoia  Club,  on  Thursday  evening, 
March  17,  at  6:30  p.  m.,  in  the  Club  Rooms,  1725  Wash- 
ington Street. 

The  dinner  will  be  in  honor  of  Italy.  Hon.  Luigi  Sil- 
litti,  Consulate-General  of  Italy,  Sylvester  Andriano  and 
Ettore  Patrizzi,  Editor  of  L'ltalia  Daily  News,  will  be 
guests  of  honor. 

Italian  Art,  Literature  and  Music  will  be  discussed  by 
the  various  after-dinner  speakers.  Harr  Wagner,  Presi- 
dent of  the  Club,  will  preside. 

*  *     * 

Miss  Kathleen  Wilson  entertained  a  group  of  friends  at 

a  bridge  luncheon  at  the  Clift  Hotel  recently. 

*  *     * 

Many  well  known  people  from  the  Bay  District  are 
spending  early  Spring  vacations  at  El  Mirasol,  Santa 
Barbara.  Among  those  registered  there  recently  are: 
Mr.  and  Mrs.  M.  C.  Seagrave,  of  Piedmont;  Mrs.  James 
L.  Flood,  Mrs.  Lewis  P.  Hobart  and  Master  Jack  Hobart, 

and  Mr.  and  Mrs.  William  M.  Fitzhugh,  of  San  Francisco. 

*  *     * 

At  Hotel  Del  Coronado 

A  succession  of  smart  affairs  has  made  the  winter 
season  at  Hotel  del  Coronado  one  of  the  gayest  in  its  his- 
tory. The  big  hostelry  has  broken  records  during  the 
winter  months  in  the  number  of  visitors  it  has  enter- 
tained, and  in  the  brilliancy  of  the  affairs  staged  for 
their  entertainment. 

This  week  saw  the  "Mandarin  Ball,"  a  gorgeous  Ori- 
ental affair  given  for  the  benefit  of  one  of  the  favorite 
charities  of  the  south,  "Resthaven,"  a  home  for  under- 
nourished children.  A  tabloid  presentation  of  "Sho-Gun" 
was  a  feature  of  the  evening's  entertainment. 

Balls  Wednesday  and  Saturday  nights,  and  an  after- 
noon bridge  ensemble  were  delightful  features  of  the 
week's  program. 

The  next  of  the  special  balls  will  be  given  rysxt  Satur- 
day, March  26,  and  will  have  as  its  picturesque  motif, 
"The  Days  of  '49." 


LOU   W.  SARTOR.   Proprietor 


PHONE   GHAVSTONE   428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry   All    Popular   Brands   Eastern   and   Western    Oils 

New   Method   Washing  and    Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling   and   Greasing — Battery  Service 

AT    CALPET   GAS   STATION 

Post   and    Franklin    Streets  San    Francisco,   Calif. 


CHAS 

J.  EVANS 

PALACE 

GARAGE 

Opposite 

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HAVE    YOUR   CARS 

WASHED    AND 

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PHONE 

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Six    Floors    for   Service 

and    Storage    of 

Automobiles 

GRAYSTONE    130 


OPEN    DAY'   AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 
Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 
in  conjunction  with 
St.    George    Garage.    410    Bush    St.  Monarch    Garage,    1361    Bv 

Management   of   WILLIAM   SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 

Three  Blocks   from  Southern   Pacific  Depot 

Corner  Third   and   Folsom   Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling.     Greasing     Washing-    and    Polishing 

Gasoline              Oils              Sundries 

1140   GEARY   ST 


TEL.   GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy  -  Acetylene  Weld- 
ing— Biacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


Laundering  Curtains  our  way  is  cheaper  and  better  than 
any  other  way  of  cleaning  them. 

La  Grande  &  White's  Laundry  Co. 

"The  Recommended  Laundry" 


250   Twelfth   St. 


PHONE   MARKET   916 
Peninsula    Phone   San    Mateo    1488 


San   Francisco 


March  19,   1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

Clean  Up  After 
Your  Picnic! 

The  early  spring  touring  season 
has  already  begun  and  the  highways 
leading  out  into  the  great  open  spaces 
are  week  by  week  more  and  more 
crowded  with  motorists  answering 
the  call  of  the  open  road. 

One  of  the  suggestions  sent  out  by 
the  National  Automobile  Club  to  the 
motorist  in  this  season  of  the  year  is 
to  "keep  the  highways  clean."  Every 
picnicking  party  that  leaves  the  city 
on  a  week-end  jaunt  carries  a  supply 
of  tin  cans,  newspapers  and  stray 
waste  material  which,  usually  on  a 
Monday  morning,  appears  in  a  con- 
spicuous place  on  the  face  of  Nature. 

Drive  along  our  country  highways 
after  the  summer  touring  season  has 
been  in  full  swing  for  a  month  or  two 
and  you  will  find  abundant  evidence 
of  the  need  for  some  restriction  upon 
the  traveling  public  in  the  way  of 
Disposing  of  refuse  after  a  momen- 
tary halt  at  some  picturesque  point 
in  the  journey. 

The  forest  camps  demand  that  the 
picnic  refuse  be  burned  or  buried  and 
if  every  motorist  would  feel  the  ne- 
cessity of  this  mode  of  procedure,  his 
favorite  picnicking  spots  would  al- 
ways be  clean  and  inviting  and  there 
would  be  less  opposition  on  I  he  part 
of  the  country  farmer  to  the  picnick- 
ing motorist  on  his  Sunday  expedi- 
tion on  the  open  road. 


which  opens  on  March  26.  More  than 
50,000  persons  attended  the  festival 
last  year.  Cars  registered  from  every 
state  in  the  Union  and  from  many 
foreign  countries  were  included  in 
the  great  assembly. 

One  of  the  largest  wistaria  vines  is 
located  at  Scenic  Point,  Sierra  Madre. 
It  is  more  than  forty-three  years  of 
age  and  has  attained  a  length  of  sev- 
eral hundred  feet.  It  is  said  to  be 
comparable  with  the  wonderful  vines 
that  are  to  be  found  in  the  Orient. 

A  feature  that  makes  the  Wistaria 
Fete  a  most  attractive  objective  for 
a  motor  trip  is  the  wonderful  view 
obtainable  from  Scenic  Point.  During 
the  spring  of  the  year  the  entire  San 
Gabriel  Valley  may  be  seen  with  Mt. 
San  Jacinto  far  to  the  east  and  the 
Pacific  Ocean  to  the  west. 

Injuries  From 
Careless  Drivers 

Whenever  the  subject  "Safety"  is 
agitated,  statistics  are  quoted  giving 
the  number  of  killed  and  injured  in 
the  United  States  at  large  or  in  cer- 
tain States  or  cities.  These  totals 
frequently  astound  the  reader  or 
hearer  and  are  often  so  stupendous 
that  the  average  mind  does  not  grasp 
them  clearly. 

According  to  statistics  compiled 
for  the  year  1926  by  the  Safety  First 
Bureau  of  the  National  Automobile 
Club,  for  every  thousand  cars  there 
was  one  death,  for  every  one  hundred 
cars  there  were  three  personal  in- 
juries, and  for  every  one  hundred 
cars  there  were  seven  accidents. 


Wistaria  Fete 
Many     California 

drive  to  Sierra  Madi 
attend    the    annual 


motorists  will 
e  this  month  to 
Wistaria     Fete. 


Songs  by  Nancy  Buckley 

Charles  Wakefield  Cadman  did 
not  have  to  go  far  afield  to  find  in 
San  Francisco  lyrical  material  for  his 
music.  During  his  recent  visit  he 
heard  Nancy  Buckley,  young  poet, 
read  her  lyric  "Innisfail."  He  was 
enthusiastic  over  its  lyrical  quality 
and  accepted  it  for  musical  setting. 
Here  is  the  lyric  and  in  its  eight  lines 
is  contained  all  the  longing  of  the 
Irish  exile,  and  can't  you  just  hear 
John  McCormack  singing  it? 

INNISFAIL 

The  road  to  Innisfail  is  green  with 
Spring. 

With  blossoms  white  the  hawthorn 
is  afoam. 

The  roses,  all  abloom,  their  frag- 
rance fling. 

Across  that  little  winding  road  to 
home. 

My     heart     is    breaking    for    that 

twisted  way. 
Low    winds   are   keening   like   the 

banshee's  wail ; 
Dear  God.  to  walk  for  just  an  April 

day 
That  sunny  little  road  to  Innisfail. 


Instant  hot  water  at 

3  a.  m.  by  turning 

faucet 

Automatic  gas  water  heater  brings 
comfort,  convenience 

The  nearest  hot  water  faucet  is  al- 
ways a  source  of  refreshing  comfort 
— with  an  automatic  gas  water  heater 
in  your  home. 

It  supplies  plentiful  hot  water  any 
time.  All  you  do  is  turn  on  a  hot 
water  tap  for  a  cupful  or  gallons  of 
steaming  water. 

For  further  advice  on  automatic  gas 
water  heaters  write  or  phone  our 
local  office. 


p.Q.axid 


# 


-FACIflC   SUV1CI* 

Pacific  Gas  and  electric  Company 

Owned  •  Operated  •  Managed 
by  Calxfornians 

204-327 


(Swells 
(offee 


-the  better  itgetr- 


GEO.    W.    CASWELL 
Sattar  6R54  or  Oaklan.: 
Telephone  Direct 

1.800.000   cap*    were   **rv*d    at    the 
Panama-Pacific    International    Exposition 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  19,  1927 


GOLF 

By  Fred  Blair 


€»     €t» 


JUPE   PLUVE   stepped   on   the   gas   in   the   qualifying 
round  of  the  auto  dealers'  tourney  at  Del  Monte  and 

the  best  oarsmen  rowed  into  the  first  flight. 
*     *     * 

Harry  Harrison  sent  out  an  S.  0.  S.  for 
his  motor  boat,   when   his  drive  landed  in 

the  unmarked  lake  on  the  seventh  hole. 

*  *     * 

Jack  French  didn't  mind  being  eliminated 
but  it  made  him  sore  to  think  that  Jim  Mc- 
Alister,  the  raisin  belt  swatter,  turned  the 

trick. 

*  *     * 

Charlie  Howard  isn't  a  good  mudlark.  When  he  found 
out  that  it  was  raining  he  decided  to  play  at  home  and 
his  two  sons  followed  suit. 


That  "dark  horse,"  George  Wahlgreen,  lived  up  to  the 
advance  dope  by  capturing  the  sixth  flight  runner-up 
prize.     Keep  your  eye  on  this  little  fellow. 

*  *     * 

Joe  Hegeman  spent  his  honeymoon  at  Del  Monte  and 
played  with  the  south  team  against  the  north.  Joe  and 
his  bride  make  a  charming  twosome. 

*  *     * 

Dave  Watkins  had  his  eagle  eye  on  that  elephant's 
hide  suitcase  but  he  made  too  many  elephantine  shots 
to  tote  away  the  trophy. 

*  *     * 

George  Chalmers  needed  more  than  a  pick  and  shovel 
to  get  out  of  the  traps.  His  bunker  shots  were  buried 
so  deep  he  carried  sticks  of  dynamite  around  to  blast 
'em  out. 


Eaton  McMillan  blamed  his  rose-colored  glasses  for 
his  downfall.  Mac  claims  that  the  rain  drops  made  him 
see  three  golf  balls  instead  of  one. 

*  *     * 

"Jim"  Reynolds,  Stanford's  football  giant  and  former 
hero,  got  revenge  for  his  defeat  at  the  hands  of  Stan 
Mitchell  by  showing  "Birdie"  Herman  the  way  around 
the  course.     Jim   made  nine  pars  and  a  birdie   in  the 

first  ten  holes. 

*  *      * 

J.  H.  McDuffie,  who  came  all  the  way  from  Indianapolis 
to  show  the  coasters  how  it  should  be  done,  ran  against 
a  snag  in  Clarence  McCabe. 

*  *     * 

Norman  DeVaux  had  all  the  ear-marks  of  a  winner 
and  looked  like  the  real  scintillating  star  until  he  went 

into  an  eclipse. 

*  *     * 

Jim  Houlihan  ran  into  a  rainstorm  of  advertising  and 
Peter  Hay  refused  to  listen  to  his  chatter  about  missing 
the  train,  so  Jim  didn't  have  a  chance  to  wallop  some  of 

his  Oakland  pals. 

*  *     * 

Chet  Weaver  is  developing  into  a  golfer.  Once  again 
did  the  genial  president  of  the  dealers'  association  carry 
off  the  silverware.  Ask  C.  N.  how  he  copped  that  sterling 
silver  vase. 

*  *     * 

Jack  Nelson  says  if  there  had  been  a  Scottish  mist 
instead  of  an  Oregon  mist  he  wouldn't  have  missed  so 
many  putts. 

*  *     * 

The  Loo  Loos  managed  to  carry  off  the  title  because 
Stan  Mitchell  was  right  up  to  snuff  and  snuffed  out  all 
of  his  opponents  with  spectacular  shots. 

*  *     * 

"Birdie"  Herman  flew  into  the  first  flight  when  the 
other  birdie  shooters  failed  to  wing  'em  home  through 
the  duck  ponds. 

*  *     * 

Jack  Homell  feels  that  he  would  have  won  his  flight 
if  the  fairways  had  been  dry.  He  says  the  soft  ground 
cut  down  his  300  drives  to  50  yards. 

*  *     * 

H.  M.  Bacon  brought  home  the  bacon  when  the  other 
lads  fell  into  the  frying-pan  trying  to  dodge  the  traps. 


Gordon  Warren,  the  Hollywood  sheik,  braved  the  rain 
with  a  brown  and  white  sweater  creation  that  made  his 
opponent's  eyes  water. 

*  *     * 

George  Urquhart  hasn't  often  played  in  tournaments, 
but  he  has  all  the  confidence  of  a  veteran  and  consequent- 
ly won  the  defeated  eight  cup  in  the  fourth  flight. 

*  *     * 

G.  E.  Sanford  can  now  entertain  his  friends  in  royal 
style,  as  he  came  home  with  a  useful  mixing  outfit  as 
the  result  of  beating  George  Wahlgreen. 

*  *     * 

Jack  French  was  tickled  to  death  when  he  won  his 
point  from  Joe  Hegeman  in  the  North  and  South  team 

matches. 

*  *     * 

Jack  Kemp  is  a  veritable  Jack  the  Giant  Killer.  He  is 
little  but  oh,  my!  how  he  tucked  away  H.  O.  Harrison 
in  the  North  and  South  battle. 

*  *     * 

When  Jack  Nelson  and  Tom  Williams  fell  before  J.  H. 
Kindel  and  A.  J.  Hosking,  it  left  only  Jack  French  as  a, 
winner  for  the  North. 

Jack  Doran  the  Spokane  entrant  wasn't  able  to  "spoke" 
after  the  morning  round. 

*  *     * 

J.  A.  Snoddy,  the  webfooter,  proved  a  real  dark  horse. 
Trimming  such  good  golfers  as  C.  Foote  and  Jim  Rey- 
nolds speaks  wonders  for  the  Oregonian. 

*  *     * 

Bob  Reid,  the  Santa  Ana  globe-trotter,  tor  the  first 
time  failed  to  win  a  trophy  in  the  motor  car  dealers' 
tournament. 

#  *  :;: 

Low  net  prize  will  have  to  be  battled  for  by  J.  Burns 
and  Salvatoire,  who  tied  with  a  69  for  low  score. 

*  *     * 

Claude  Foote  ran  away  with  the  Howard  low  gross 
trophy  with  a  well  executed  76. 

*  *     * 

Consolation  prize  fell  to  C.  N.  Weaver,  whose  genial 
smile  lit  up  the  dark  lining  of  the  clouds  despite  the  rain. 

*  *     * 

Paul  Reynolds,  the  beau  brummel  from  Fresno,  showed 


March  19,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


21 


Bob  Reid  how  to  win  the  defeated  eight  cup  in  the  sec- 
ond flight. 


*     *     * 


Fred  Albertson  took  the  fourth  flight  honors  by  defeat- 
ing W.  E.  Smith  in  a  ding  dong  finish. 

*  *     * 

A  rub  of  the  green  cost  Bill  Benson  his  match.  Driv- 
ing a  ball  into  the  rough  and  losing  it  cost  him  the 

deciding  hole. 

*  *     * 

"Bill"  Taylor  blames  the  wet  fairways  for  his  down- 
fall.   "Bill"  says  he  never  was  partial  to  water. 

W.  T.  Nash,  the  debonair  young  man  from  Visalia, 

reached  the  semi-finals  and  then  faded  away. 

*  *     * 

All  Fresno  was  banking  upon  "Brad"  Bradley  to  win 
the  title,  but  the  Studebaker  lad  threw  down  the  raisin 

belt. 

*  #     * 

When  H.  S.  Childers  trimmed  Dave  Watkins  the  Cali- 
fornia  State  Auto   Association  boys   went   down   hook, 

line  and  sinker. 

*  #     # 

The  Southern  Auto  Club  aggregation  more  than  made 
their  expenses  on  Stan  Mitchell.    The  tall  blond  was  their 

favorite  in  the  Calcutta. 

*  *     * 

There  was  a  mighty  roar  when  C.  Foote,  the  favorite, 
was  decisively  beaten  in  the  initial  round  by  McDuffie, 

the  Indianapolis  whirlwind. 

*  *     * 

Joe  Nelson  is  a  quiet  little  Scotchman,  but  he  fooled 
more  than  one  wise  hombre  by  flitting  into  the  first  flight. 

Harry  Harrison  has  been  toting  four  silver  cups  to 
Del  Monte  every  year  for  the  North  and  South  to  battle 

for  and  unlike  the  Civil  War  the  South  always  wins. 

*  *     * 

Jack  Nelson  had  a  legitimate  kick  coming  when  he 
made  a  spoon  shot  right  down  the  middle  of  the  fairway 

and  lost  the  ball  in  a  pond. 

*  *     * 

George  Weber  chattered  his  way  around  the  course 
and  won  the  talking  championship. 

*  *     * 

When  it  comes  to  speedy  tramping  around  the  links 
nobody  has  Claude  Foote  faded.     Claude  is  well  named. 

He  can  foot  it. 

*  *     * 

F.  Bradford,  who  hails  from  the  land  of  Loo  Loos,  met 
a  Tartar  in  George  Urquhart,  who  turned  out  to  be  too 

tough  a  fellow  to  beat. 

*  *     * 

That  flossy  foursome — Jack  Hornell.  Charlie  Welch, 
Ingraham  Reid  and  J.  C.  Hanes  gave  the  divots  a  merry 

time  of  it. 

*  *     * 

Jack  Hornell  was  so  busy  shooting  the  boys  with  his 
camera  that  he  failed  to  shoot  any  birdies. 

*  *     * 

"Birdie"  Herman  took  down  a  whole  carload  of  tro- 
phies but  came  back  empty  handed.  The  best  thing 
"Birdie"  did  was  to  get  into  the  first  flight. 


tjyims  IMzuAjU,  Onxjjfkiy 


490    POST   ST..   S.    F. 

Garfield  2*1 
CLOT  HOTEL 

Prospect  4700 


RAMONA  STUDIO.  PALO   ALTO 

Palo  Alto  IS) 

HOTKI     DEI.  MONTE 

Mataon  Nsv.  Co.  Steamers 


By  ELEANORE  F.  ROSS 

A  book  issued  a  few  months  ago,  will  be  of  much  in- 
terest as  the  hiking  season  progresses. 

In  "The  Gentle  Art  of  Tramping"  Stephen  Graham 
goes  into  the  minutest  detail  of  all  phases  regarding  the 
subject  that  ,he  so  obviously  loves,  and  the  reader  who 
is  contemplating  a  trip  in  the  near  future,  will  surely 
profit  by  this  volume.  In  fact,  we  might  say  that  the 
laziest  motorist  will  probably  be  fired  with  an  ambition 
to  desert  his  car  and  take  to  his  legs  after  he  finishes 
this  book. 

Standing  high  among  modern  English  writers  on  the 
subjects  of  politics,  history,  character  sketches,  etc.,  Mr. 
Graham  is  at  his  best  in  "The  Gentle  Art  of  Tramping." 

The  only  fault  I  could  find  in  this  series  of  chapters  on 
what  to  wear,  what  to  sleep  upon,  what  to  take  along  for 
the  larder,  was  the  dearth  of  scenic  description.  I  very 
much  wanted  to  know  all  about  the  country  through 
which  Mr.  Graham  had  traveled ;  I  wanted  to  know  what 
sort  of  wild  life  he  came  in  contact  with ;  what  flowers 
grew  along  the  way ;  what  doorways  he  might  have 
passed  through  on  some  evening  when  the  fascination 
of  the  camp  fire  waned,  and  the  lighted  lamp  beckoned 
him. 

"The  Gentle  Art  of  Tramping,"  by  Stephen  Graham; 
D.  Appleton  &  Co.,  Publishers.     Price,  $2.50. 
*     *     * 

Architecture  in  the  new  world  is  seldom,  if  ever,  origi- 
nal ;  literally  speaking,  the  new  world  has  no  architecture 
of  its  own.  The  early  Colonial,  the  Southern  Colonial, 
were  modifications  of  the  English  Georgian;  the  Mission 
style  of  architecture  was  an  evolution  from  the  Spanish, 
as  also,  the  Mexican  of  the  vice-regal  period ;  and  the 
architecture  of  old  Spain  was  in  turn  an  adaptation  from 
the  Moorish. 

This  only  makes  the  study  of  architecture  all  the  more 
interesting  to  the  studious  mind,  for  each  succeeding 
period  has  made  changes  in  original  plans  to  coincide  with 
its  own  particular  ideas  of  modernity,  convenience  and 
harmony  with  surroundings,  and  while  much  of  the  in- 
dividuality of  a  country  is  in  evidence  through  its  build- 
ings, the  spirit  of  the  initiative  art  still  lives  in  its  off- 
spring, as  we  sometimes  see  the  character  of  the  parent 
manifesting  through  the  child. 

For  over  three  hundred  years  the  great  wealth  of  the 
Province  of  New  Spain,  or  Mexico,  enabled  its  people  to 
build  cities,  palaces  and  churches  surpassing  in  their 
magnificence  those,  even,  of  the  mother  country.  The 
result,  a  gorgeous,  sparkling  style,  is  reproduced  in  a  new 
book  by  Walter  H.  Kilham.  which  not  only  is  an  authentic 
Study  in  Mexican  architecture,  but  a  quite  comprehen- 
sive history  as  well,  of  the  country  of  the  Aztecs. 

Here  are  the  domes  and  towers,  the  classic  archways 
and  carven  doorways  of  a  period  which  lavished  money 
on  beauty  in  detail,  in  addition  to  form  and  construction. 

"Mexican  Architecture  of  the  Vice-Regal  Period.  '  by 
Walter  H.  Kilham:  Longmans,  Green  &  Co.,  Publishers. 
Price.  S5.00. 


Books   that   are   reviewed    in    the    News    Letter   can   be  obtained 

at  PAUL    ELDER'S 

AND    PAUL  ELDER'S    LIBRARY 
239   Post   Street  San    Franc. * 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  19,  1927 


TNhaeme  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner   to   show    you 


BLAKE,  MOFFITT  &  TOWNE 

Established   1855 
41    First    Street,    San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone   Douglas  649 


San  Francisco 
Laundry 

(A  Soft   Water   Laundry) 


San    Francisc* 
West   793 


BurlinKame 
478 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now   ready   for   your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 

OPP.    OLYMPIC    CLUB 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


PLEASURE'S  WAND 

(Continued  from  Page  7) 
Alhambra 

On  Saturday  and  Sunday  the  Al- 
hambra is  showing  "Everybody's 
Acting."  Betty  Bronson,  Ford  Ster- 
ling and  Lawrence  Gray  are  in  the 
cast.  Mac  and  his  gang  are  at  the 
Saturday  evening  performance.  Mon- 
day, Tuesday  and  Wednesday,  Colleen 
Moore  is  shown  in  "Twinkletoes." 
This  is  a  colorful  story  of  the  Lime- 
house  district  of  London  with  Colleen 
winning  the  hearts  of  the  downtrod- 
den. Thursday  and  Friday  Bert  Ly- 
tell  is  seen  in  "Obey  the  Law."  The 
O'Neill  Sisters'  Kiddies  perform  on 
Friday  evening. 

*  *     * 

Royal 

For  Sunday  the  Royal  Theater  has 
booked  George  O'Brien  in  "The  Blue 
Eagle."  Monday,  Tuesday  and  Wed- 
nesday James  Oliver  Curwood's  story, 
"The  Flaming  Forest"  with  Antonio 
Moreno  and  Renee  Adoree  is  being 
shown.  Thursday  and  Friday  Adolphe 
Menjou  and  Florence  Vidor  are  seen 
in  "The  Grand  Duchess  and  the 
Waiter."  On  Saturday  Bebe  Daniels 
spends  a  million  dollars  in  "Miss 
Brewster's  Millions." 

*  #     $ 

Convention  of  Arts 

Exhibits  of  school  work  in  all  of 
the  grades  of  three  coast  states,  from 
the  primary  to  the  university  classes, 
will  be  an  important  feature  of  the 
coming  convention  of  the  Pacific  Arts 
Association  meet  which  will  be  held 
here  (San  Francisco)  at  the  Palace 
of  the  Legion  of  Honor  in  Lincoln 
Park,  from  March  24  to  and  including 
March  26.  The  association  is  made 
up  of  teachers  of  all  branches  of  art 
in  the  three  coast  states,  and  a  large 
membership  is  expected  to  attend. 
Professor  A.  B.  Clark  of  Stanford  is 
president  of  the  association,  and  will 
preside  at  a  number  of  the  sessions. 
Delegates  will  be  chosen  at  the  con- 
vention to  attend  the  International 
Congress  of  Art  in  Prague,  Austria, 
which  will  be  held  next  year. 

The  Association  is  affiliated  with 
the  Federated  Council  on  Art  Educa- 
tion, an  endowed  activity,  which  fur- 
nishes extensive  reports  on  world 
affairs  in  the  realm  of  art. 

*  *     * 

A  Nickname 

I  call  my  sweetie  "Dangerous 
Road," 

A  name  that  really  serves — 
I  call  her  that  because,  you  see, 

She  has  so  many  curves! 

"Great  Scott,  Alice?  Someone  has 
pinched  my  spark  plugs !" 

"Are  you  sure  you  had  them  when 
we  left  home,  darling?"  —  Passing 
Show. 


N.    W     CORNER 

GRAYSTONE  240         POLK  AND  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention   Given   to 

Each  Order 

Office  and  Works:    1625    Mission   St. 

Phone  Market    7913 

Branch    Office:    760    Sutter   Street 

(Hotel   Canterbury    Bldg.) 

Phone    Prospect    9845 

Work  Called  for  and  Delivered 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone   Garfield   3852 


564   Market  St. 


Phone   Sutter  3278 

William  Herbst  &  Company 

(Formerly   with  Shreve  &    Company) 

CLOCKMAKERS     AND     WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and  Watches  a   Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San    Francisco,   Calif. 

Call    and    Deliver    in    San    Francisco.    Alameda 

and  San  Mateo  Counties 


875    r'OLSOM   ST. 


818   EMERSON  ST. 


SAN    MATEO— PHONE    I2S4-J 

PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Orieintal  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c,  75c,  SI.    35c.  50c,  75c    SI. 00,  $1.50    a  la  Carte 
Dancing;  7:00  p.  m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE    MOOSER  MINNIE    C.    MOOSER 


CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

« 

2:30  and  Tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners 

<*° 

334  Sutter  St.             Douglas  7118 

CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'  Lunch  11   a.  m.   to  2  p.  m.    (a  la  carte).     Private   Dining  Rooms 
for  Banquets   and    Parties,    Seating   75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin    Sis. 


BLANCO'S 


Phone 
Graystone    S100 


Weekdays.    Luncheon  $  .75 

(11:30    to   2    p.  m.) 
Dinner,  Week  Days  &  Sundays. .1.50 


No    visitor    Should    Leave    the    City 

Without    Dining  in  the   Finest 

Cafe    in    America 


Our   Main    Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93   Third   Avenue.   SAN   MATEO 


Featuring     Southern     Cooking 

Open    From 
11  :30    a.  m.    bD    E  .00    p.  m. 
6  :80   p.  in.    i"    s  :80   p-  tn. 

Sundays       and        Holidays 

4  :30     to     8 :80     p.  m.     only 

CLOSED    EVERY    MONDAY 

Half    Block    from    Hchwav 


Uncle  Tom's  Cabin 

^M^k  t*«l^^M^   MV^H 

1        SPv 

Restaurant 

OPEN    1:M   A.  M.   Td   n  :no  p.  11. 

Unsurpassed     CoiailM 

14-Mile    House 

CARI.    l.EONMARDT 
Formerly   of   Golden   Gate   Park   C 

Parisian  Dyeing  and  Cleaning 


MME.  M.  S.  E.  LEE 

Parisian  Dyeing  and   Cleaning 


583  Post  Street 
In   Virginia    Hotel 


San    Francisco 
Phone   Franklin    ES14 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1   a.  m. 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  finest  Meals  in  the 
VALLEY  OF  THE  MOON 

CLEAN  ROOMS— CLEAN  LINEN— CLEAN  EVERYTHING 

RATES   EXCEPTIONALLY   REASONABLE 

TELEPHONE  110 


AGUA  CALIENTE  SPRINGS 
Why?    It's  the  Water  and  the  Table 

New   Dance   Hall.      Special    Attractions.      Radio-active,    Hot    Sulphur   Water 
'I  mIi    Baths    and    Swimming    Pool.      Fireproof    Hotel.     Write    for    Booklet. 

T.  H.  CORCORAN,  Agiia  Caliente,  Sonoma  Co.,  Calif, 
or  see  Peck-Judah 


J. 

SPAULDING 

Established  1864 

&   CO. 

The  Original  Pioneer  Carpet  and 

Rug  Cleaners 

353  TEHAMA  STREET.  SAN  FRANCISCO 

Phone  Douglas  3084 

MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    CLARA    STREET— GARFIELD    844 


DR.  B.  FRANKLIN  PEARCE 

Pyorrhea  Specialist 

HOURS:  9-12.  1-5 

980-82    Flood    Building.    Powell   and    Market   Streets,    San    Francisco 

PHONE  GARFIELD  5394 


Chapel- 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

71  to  777  Valencia  St.,  Bet.  18th  and   19th  Sts., 
San  Francisco.     Phone  Market  64 


To  Lease— In  Marvelous  Marin 


'Beautiful 
Surroundings 

Reived  IZgads 

Excellent 

Private  and  Public 

Schools 


Wonderful 
Climate 

<urs> 
cPure  Water 

^Magnificent 
Scenery 


Seven  room  furnished  residence.  All  modern  improvements.  Ten  minutes  walk  from  station. 
Fifty  minutes  from  San  Francisco  by  Train  or  Auto. 

For  Information  address  H.  B.  Davidson,  Room  101,  268  Market  Street,  San  Francisco 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAV  HAVANA,  en  route 

Panama  Mail  Liners  Arc  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgolten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo.  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one:  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming   tank.      The  Panama   Mail    is   world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  hy  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  docs  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  ECUADOR.  April  2:  SS  COLOMBIA,  April  30.  From  Los  Angeles 
two  days  later.  Westward  from  New  York:  SS  COLOMBIA.  March  26; 
SS  VENEZUELA,   April    16. 

For  illustrated   booklets  and   further  details  ask  any  steamship 
or    ticket    agent,    or    write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


"A  Six-Pointer" 

"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


kauiu  FKUUKAM5,  HJK  NEXT  WEEK,  IN  THIS  ISSUE 


$5.00  PER  YEAR 


SAN  FRANCISCO 


Saturday,  March  26,  1927 


10  CENTS 
LOS  ANGELES 


Ha  ^alle 


Companion 
Car  to 
Cadillac^ 


The  La  Salle  has  been  produced  by  the 
Cadillac  Motor  Car  Company  in  order 
to  fill  the  demand  for  a  smaller  car  of 
the  highest  quality. 

It  is  a  beautiful  new  car  of  brilliant  per- 
formance, designed  by  Cadillac  engineers 
and  powered  with  the  90  degree,  V-type 
eight  motor  that  has  scored  such  phe- 
nomenal success  in  the  Cadillac  car  for 
thirteen  years. 


-=RAT>10  ItFRC 


Oakland 


San  Francisco 


Escorted   and 
Independent 


Tours  to  Europe 

Write  for  Program 
DEAN  &  DAWSON ,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


You  can 
have  Servel  in  your 
own  refrigerator 

— quickly,  easily, 
at  moderate  cost 


IF  you  have  a  good  refrigerator  in  satisfactory  state  of 
repair,  or  decide  to  purchase  one  of  the  standard 
makes,  it  can  be  equipped  with  the  Servel  "Duplex" 
system  for  electric  refrigeration  quickly  and  at  surpris- 
ingly moderate  cost. 

The  Servel  Chilling  Tank  is  installed  in  the  ice  com- 
partment, the  "Duplex"  machine  in  the  basement  or 
elsewhere  out  of  the  way,  a  few  simple  connections  are 
made  and  you  have  Servel— electric  refrigeration. 

Once  you  have  enjoyed  the  carefree  convenience  of 
this  modern  equipment — beyond  all  comparison  with 
old-fashioned  methods— once  you  have  learned  its  true 
economy  and  dependability— how  its  crisp,  dry  cold 
keeps  even  the  most  perishable  foods  safe  and  in  prime 
condition  far  longer  than  you  ever  thought  possible— 
you  will  wonder  how  you  managed  so  long  without 
electric  refrigeration. 

Come  in  and  let  us  explain  the  advantages  offered  by 
Servel.  Or,  if  you  prefer,  telephone  us  and  we  shall  be 
glad  to  call  at  your  convenience,  take  a  few  necessary 
measurements  and  submit  an  estimate  of  cost  for  com- 
plete installation.  Without  obligation  on  your  part,  of 
course. 

Any  Servel  model  or  installation  can  be  purchased  on 
our  liberal  term-payment  plan.  Ask  for  details. 


Servel  Corporation 

1740  VAN  NESS  AVENUE 
SAN  FRANCISCO.  CALIFORNIA 

Telephone    Q ray  stone     1730 


Established  July  20,  1856 


SAN  FSSMpltCo 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

rhe  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr..  from  1884  to  1925. 
&  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  268  Market  Street,  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
Klffornia,   Postoffice  as  second-class  matter.     London  Office:    Street  &   Co.,  30  Cornhill,   E.   C.    London.   England.      Subscription    Rates    (including   postage),    one  year, 

$5.00.     Foreign,  one  year.  $6.00.     Canada,  one  year.  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  MARCH  26,  1927 


No.  13 


Travel 

The  Orient 

By  ERNEST  F.  RIXON 


Across  the  Pacific  lies  the  world's  most  delightful 
pleasure  land,  where  travel  dreams  are  superlatively  real- 
ized. 

Islands  of  romance,  sapphire  seas  tumbling  under  tur- 
quoise skies,  vast  empires  of  jumbled  humanity,  archaic 
civilizations  crumbling  under  the  impact  of  the  new, 
quaint  peoples,  paradoxical  customs — all  these  await  the 
visitor. 

No  matter  how  varied  one's  travel  experiences  may 
have  been,  the  Orient  holds  new  thrills.  The  most  blase 
traveler  succumbs  to  it.  Although  Europe  may  be  known 
like  one's  own  country,  the  true  travel  education  is  in- 
complete without  a  visit  across  the  Pacific. 

Elsewhere  as  one  moves  about  the  world,  the  differ- 
ences are  largely  those  of  language  and  historic  associa- 
tion. The  habits  and  customs,  the  clothing  and  food,  the 
housing  and  transportation  are  very  similar  in  all  lands 
whose  peoples  have  come  largely  from  the  same  basic 
racial  stock. 

This  is  not  true  in  the  Far  East. 

Its  differences  are  fundamental.  They  are  those  of 
race  and  history,  of  language,  of  inherent  customs,  of 
trends  of  thought,  of  modes  of  life,  of  castes  and  class, 
of  climate  and  character. 

This  is  the  land  of  amazing  contradictions.  Here 
camels  collide  with  Fords,  man-drawn  rickshas  carry  one 
to  aeroplane  landings,  the  radio  whines  beside  the  thou- 
sand-year-old shrines. 

Its  very  unlikeness  adds  to  its  fascination.  Its  dis- 
similarity to  anything  even  imagined,  increases  its  lure 
a  thousandfold  even  on  casual  acquaintance. 

These  interesting  things  of  the  Far  East  are  now  open 
to  all  without  loss  of  any  comfort  to  which  one  has  been 
accustomed  at  home.  Travel  facilities  afloat  and  ashore 
provide  every  luxury.  The  steamer  life  across  the  Pa- 
cific is  open  air  life  of  a  fine  resort  ashore.  The  hotels 
minister  to  every  desire  of  the  fastidious  with  many  in- 
triguing innovations  of  personal  service  undreamed  of 
except  in  the  Far  East. 

Like  all  the  rest  of  the  world,  the  Orient  is  changing 
rapidly.  It  is  not  the  same  today  that  it  was  five  or  ten 
years  ago.  It  will  not  be  the  same  tomorrow,  next  year 
or  two  years  hence.  Why  not  take  a  real  vacation  this 
year  to  the  lands  of  contrast  ? 

The  months  from  March  to  June  are  delightful  in 
Japan,  Korea  and  North  China.  July,  August  and  Sep- 
tember are  hot  but  not  oppressively  so.  while  October. 
November  and  early  December  are  the  glorious  fall 
months  in  all  three  countries.     Late  December.  January 


and  February  are  cold  in  Japan,  North  China  and  Korea, 
while  they  are  the  finest  of  the  year  in  South  China, 
Hongkong,  Indo  China,  Java  and  India.  Travel  plans, 
made  out  with  this  in  mind  will  be  enjoyable. 

Visitors  to  Japan  will  find  travel  remarkably  easy. 
English  is  spoken  practically  everywhere.  Travelers 
from  abroad  are  welcomed  not  merely  by  those  engaged 
in  catering  to  their  needs  but  by  the  average  Japanese  as 
well.  Japanese  trains  are  clean,  fast  and  comfortable, 
with  courteous  attendants.  The  hotels  are  excellent,  pro- 
viding the  European  foods  properly  cooked  and  served 
with  a  personal  service  not  duplicated  anywhere. 

There  are  certain  points  of  especial  interest  in  Japan 
that  everyone  should  see.  These  are  all  conveniently  lo- 
cated and  easily  reached.  Among  the  places  to  be  visited 
are  the  following:  Yokohama,  the  gateway  to  Japan; 
Tokyo,  the  capital ;  Nikko,  the  magnificent ;  Miyanoshita, 
a  wonderful  hot  springs  spa  near  Lake  Hakome  and  Mt. 
Fuji;  and  many  other  fascinating  and  interesting  sights. 

The  Chosen  Railways  and  the  South  Manchuria  Rail- 
ways are  the  finest  in  the  Far  East.  Built  on  broad 
gauge  American  standards,  they  offer  modern  sleeping 
cars,  compartment  cars  and  dining  cars  with  English 
speaking  guards,  conductors  and  attendants.  Korea  and 
Manchuria  are  very  interesting.  Close  train  connections 
are  made  with  the  steamer  from  Shimonoseki,  Japan, 
at  Fusan,  Korea,  and  the  day  ride  from  there  to  Seoul, 
the  capital,  gives  an  adequate  idea  of  the  countryside. 
From  Seoul  to  Mukden,  in  Manchuria,  is  a  day  and  a 
night's  ride  with  a  customs  examination  on  the  frontier 
at  Antung.  From  Mukden  to  Peking,  China,  is  another 
twenty-fours'  rail  journey,  but  this  can  be  advantage- 
ously varied  by  taking  the  South  Manchuria  train  at 
Mukden  for  Dairen,  near  historic  Port  Arthur. 

A  trip  to  Canton — 90  miles — can  be  made  by  steamer 
at  night  or  day.  returning  if  desired  by  rail  which  af- 
fords a  diversity  of  scenery  and  conditions.  To  Macao, 
the  ancient  Portuguese  settlement,  is  about  two  hours 
each  way  by  steamer.  Motor  trips  about  Hongkong  af- 
ford wonderful  views  of  the  Island  including  lovely  Re- 
pluse  Bay. 

The  first-class  hotels  in  China  are  owned  and  managed 
by  Europeans  and  cater  especially  to  visitors  from 
abroad.  This  insures  a  table  and  service  that  is  sure  to 
please  and  most  of  them  have  excellent  wine  cellars  of 
the  best  European  vintages. 

A  trip  to  the  Orient  is  indeed  worth  while  and  one 
never  to  be  forgotten. 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  26,  1927 


Military  Training  Camps 

There  is  now  a  call  for  the  young  men  of  the  nation, 
at  least  for  a  selective  portion  of  the  young  manhood,  to 
present  themselves  at  the  fifty-three  Citizens'  Military 
Training  Camps,  throughout  the  country,  which  expect 
to  train  some  35,000  young  men  in  such  athletic  and  dis- 
ciplinary activities  as  may  in  the  long  run  redound  to 
the  benefit  of  the  young  men  and  the  advantage  of  the 
nation.  A  full  course  lasts  four  years ;  that  is  to  say,  ex- 
tends over  vacations  for  a  four  year  period.  It  is  calcu- 
lated that  in  the  absence  of  compulsory  military  train- 
ing, such  experience  as  the  camps  afford  is  an  asset  to 
the  nation  as  well  as  to  the  individual.  We  strongly 
recommend  young  men  between  the  ages  of  17  and  24 
to  give  these  camps  the  benefit  of  a  trial.  They  will 
remember  the  experience  with  great  pleasure  as  long  as 
they  live. 


Criminology  College 

Chauncey  McGovern,  who  is  the  well  known  expert  on 
questioned  documents  and  a  member  of  the  San  Fran- 
cisco bar,  will  be  the  dean  of  the  new  Criminology  Col- 
lege of  California.  This  will  be  the  first  college  of  crim- 
inology in  the  world  and  makes  a  very  distinct  effort  to 
cope  with  the  crime  situation.  It  will  teach  research 
work  in  criminology  and  at  the  same  time  will  give  in- 
struction in  criminal  procedure.  Its  object  is  stated  as 
intending  to  "add  materially  to  the  peace  and  prosperity 
of  the  human  race  through  the  intelligent  collection  of 
data  about  crime." 

There  should  be  possibilities  in  this  institution  if  con- 
ducted in  accordance  with  the  program  stated. 


Anti-Evolution  Fails 


The  legislature  has  at  least  shown  one  gleam  of  intel- 
ligence. It  has  disposed  of  the  anti-evolution  bill  with 
dispatch  and  has  so  far  aligned  itself  with  the  progres- 
sive thought  of  the  day.  It  would  have  been  an  everlast- 
ing disgrace  to  have  put  ourselves  in  the  category  of 
those  backward  communities  which  have  gone  on  record 
against  the  development  of  scientific  knowledge.  The 
proposal  that  evolution  should  not  be  taught  as  fact  was 
a  compromise  which  was  treated  by  the  committee  with 
the  contempt  that  it  deserved.  When  we  have  to  take 
into  account  evolution  as  an  axiom,  in  considering  all 
physiological,  psychological  and  sociological  problems,  it 
is  mere  nonsense  to  throw  any  doubt  upon  its  reality  as 
fact.  But  the  battle  is  not  won  yet.  There  are  count- 
less ignorant  fanatics  who  are  at  work  on  the  other  side. 


The  League  and  Ourselves 

The  governor  has  gone  on  record  against  accepting 
any  supervision  of  armaments  by  the  League,  after  agree- 
ment with  regard  to  the  delimitation  of  armaments.  The 
government  is  right.  There  is  no  way  under  our  con- 
stitutional forms  by  which  international  control  of  any- 
thing pertaining  to  our  national  affairs  is  possible.  The 
notion  of  the  League  that  air  poisons  should  not  form 
part  of  armament  is  rejected  in  toto.  The  government 
takes  the  position  that  chemical  training  is  a  part  of  mod- 
ern war  training  which  it  would  not  be  ready  to  forego. 
And  the  government  is  right  again.  Manifestly  no 
league  limitation  of  powers  of  making  war  could  be  en- 
forced in  war  time  and  the  proposal  is  entirely  visionary. 


Budget  Again 

Budgets  give  a  great  deal  of  trouble.  Madame  Deficit 
was  said  to  be  the  chief  immediate  cause  of  the  great 
French  Revolution  and  Madame  Budget,  who  is  often  the 
mother  of  Madame  Deficit,  is  very  bothersome  to  legis- 
lators today,  even  in  this  highly  favored  state  of  ours. 
Assemblyman  T.  M.  Wright  is  the  author  of  a  bill  which 
was  reported  by  the  Ways  and  Means  Committee  with  the 
recommendation  that  it  should  pass.  This  bill  calls  for 
appropriations  nearly  §300,000  in  excess  of  the  budget 
proposed  by  the  Governor.  The  reason  of  the  increase 
is  due  to  the  fact  that  certain  increases,  rendered  neces- 
sary, have  been  discovered  since  the  budget  was  drawn 
up.  As  an  instance,  there  is  a  call  for  $30,000  a  year 
more  for  the  office  of  the  attorney  general.  It  all  seems 
to  be  very  reasonable ;  but  government  surely  is  very  ex- 
pensive at  this  time! 


Instalment  Buying 

The  other  day  we  saw  the  case  for  instalment  buying 
put  better  than  ever  before.  According  to  the  writer, 
purchase  on  instalment  is,  for  most  people,  the  obtaining 
of  goods  by  pledging  labor  in  advance.  This  has  reached 
a  higher  point  in  America  than  ever  it  did  anywhere  else. 
It  is  a  question  of  the  enjoyment  of  life.  In  Europe 
people  hoard  and  get  nothing  for  themselves.  Every- 
thing has  to  go  against  a  rainy  day  and  the  masses  never 
get  a  touch  of  the  pleasure  or  refinement  of  life.  In  this 
country,  there  is  greater  tendency  to  enjoy  life  and  to 
get  some  of  the  material  goods  which  are  inseparable 
from  rational  enjoyment.  We  enjoy  more  and  may  worry 
more.  It  is  certain  that  we  are  laying  a  better  founda- 
tion for  a  higher  type.  In  Europe  the  perpetual  sordid 
grind  keeps  people  down  at  a  dead  level  of  inferiority ; 
here  the  very  possession  of  things,  which  would  be  re- 
garded as  luxuries  there,  elevates  the  general  tone.  Our 
system  seems  to  have  the  advantage. 


Nevada  and  Divorce 


While  there  is  a  new  flurry  about  gold  discoveries  in 
Nevada,  which  may  or  may  not  turn  out,  and  which,  ex- 
cept for  the  individual,  are  not  of  any  great  significance, 
there  is  also  an  endeavor  on  the  part  of  that  state  to 
avoid  losing  any  of  the  advantages  which  proceed  from 
facility  in  divorce.  Reno  has  always  been  regarded  as 
a  handy  complement  to  Hollywood.  It  is  to  be  handier, 
for  residence  now  may  be  three  months,  instead  of  six, 
and  insanity  has  been  added,  as  an  eighth  cause  of  di- 
vorce. With  three  months'  residence  and  a  charge  of  in- 
sanity constituting  a  complete  case,  movie  ladies  should 
be  jubilant.  There  must  also  be  a  number  of  Nevada 
lawyers  who  can  contemplate  European  trips  with  more 
certainty  than  heretofore. 


California  Leads 

It  may  be  safely  said  that  the  development  of  elec- 
tricity is  one  of  the  distinguishing  marks  of  civilization, 
from  which  it  may  also  be  safely  deduced  that  the  most 
advanced  community  is  that  in  which  electric  power  is 
most  fully  developed.  Applying  that  test,  California 
ranks  as  the  most  civilized,  for  every  state  in  the  union 
is  eclipsed  by  our  development  of  hydro-electric  power. 
We  lead  the  world  in  the  long  distance  transmission  of 
high  voltages  and  have  developed  our  hydro-electric 
power  up  to  two  million  horsepower.  The  figure  for  Cali- 
fornia includes  public  utility,  municipal  irrigation  dis- 
trict, and  government  plants.  This  outstrips  New  York. 
The  greatest  development  which  we  have  on  one  stream 
is  that  on  the  San  Joaquin  river,  where  a  total  of  440,000 
horsepower  is  now  installed. 


March  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


No  Lord 

Judge  Walter  Perru  Johnson  had  a  peculiar  experience 
the  other  day  when  a  witness,  prseumably  British,  ad- 
dressed him  as  "My  Lord."  The  Judge  was  quite  fussed, 
refusing  the  title  as  Caesar  refused  the  crown.  He  went 
a  little  too  far,  however,  when  he  declared  that  he  was 
a  mere  judge  and  a  poor  one  at  that.  A  "mere  judge" 
in  our  social  life  is  as  high  as  a  lord  under  the  British 
system;  that  is  to  say,  the  judges  over  there  to  whom 
the  title  "lord"  is  applied  in  court,  are  commoners  and 
are  not  aristocrats  except  by  courtesy.  They  have  the 
same  title  as  bishops,  who  carry  the  title  "lord"  whether 
or  not  they  are  entitled  to  a  seat  in  the  upper  house.  But 
when  Judge  Johnson  hinted  that  he  was  a  "poor  judge," 
that  was  misplaced  humility,  for  no  other  judge  in  this 
jurisdiction  excels  him  in  knowledge  of  integrity. 


The  Board  Mania 


There  is  a  very  marked  tendency  to  divide  the  popula- 
tion into  crafts  and  professions  which  shall  be  controlled 
by  governing  boards  with  the  power  to  impose  tests  upon 
the  public,  or  at  least  such  part  of  the  public  as  intends 
to  enter  any  particular  craft  or  profession.  Nobody,  it  is 
proposed,  shall  cut  hair  unless  he  is  endorsed  by  a  regu- 
lar barber's  board,  and  so  on  all  down  the  line.  This  is 
a  peculiar  tendency  and  if  persisted  in  will  divide  the 
whole  population  again  into  a  series  of  guilds  which  will 
exercise  absolute  power  over  admission  to  membership 
and  take  charge  of  the  conduct  of  the  craft.  It  is  true 
that  regulations  of  this  nature  have  been  found  useful 
in  the  professions,  such  as  medicine  and  law,  but  it  passes 
our  comprehension  that  such  powers  over  the  individual 
are  necessary  or  even  safely  possible  in  the  ordinary 
erafts'and  trades. 


Conviction  of  Sinclair 


The  conviction  of  Harry  F.  Sinclair  is  the  first  victory 
that  the  government  has  obtained  in  the  proceedings 
arising  out  of  the  oil  leases.  This  conviction  was  not  in 
actual  connection  with  the  leases  but  was  for  contempt 
in  refusing  to  answer  certain  questions  during  the  hear- 
ing before  the  Senate  oil  committee  on  March  22,  1924, 
bearing  upon  his  negotiations  with  Secretary  of  the  In- 
terior Albert  B.  Fall,  in  connection  with  the  Teapot  Dome 
leases.  This  is  the  first  case  of  a  conviction  for  contempt 
rf  the  Senate  since  1896.  This  case  will  be  followed  by 
the  criminal  trial  of  Sinclair  and  Fall  for  conspiracy  to 
fefraud  the  government  in  connection  with  the  oil  leases. 
The  case  will  be  appealed.  The  victory  of  the  govern- 
ment is  by  no  means  secure,  as  contempt  cases  are  no- 
toriously technical. 


No  Debt  Cancellation 


We  are  lucky  to  have  a  man  like  Secretary  Mellon  in 
the  cabinet.  Some  of  his  more  sentimental  predecessors 
would  have  found  it  quite  too  easy  to  succumb  to  the  con- 
stant agitation  for  the  cancellation  of  the  war  debts. 
Not  so  Air.  Mellon:  he  sees  that  Europe  is  beginning 
to  accommodate  itself  and  its  finances  to  I  lie  payment  of 
the  debts  and  that  any  recurrence  o(  the  agitation  against 
their  payment  would  only  tend  to  "interrupt  the  steady 
progress  achieved."  He  says  very  truly  that  we  should 
hill  nothing  in  good  will  by  the  settlement  against  our- 
selves of  the  debt.  Strong  sentimental  appeals,  especially 
from  university  professors  fail  to  move  him.  and  his  let- 
ter to  Professor  Hibben  of  Princeton  is  a  complete  answer 
to  unpractical  sentimentalists  on  this  subject.  As  a  mat- 
ter of  fact,  it  is  quite  true  that  the  German  reparation 
payments  would,  last  year,  have  met  the  French  instal- 
ment due,  with  a  substantial  balance  in  favor  of  France. 


From  Brighter  Pens  than  Ours 


Advice  to  Mothers 

Before  spanking  youngsters  it  is  advisable  to  reach 
inside  the  left  hip  pocket  and  extract  the  flask. 

*  *     * 

Some  married  men  never  know  when  they  are  well 
off  because  they  never  are. 

*  *     * 

"Life,  misfortune,  isolation,  abandonment,  poverty,  are 
battlefields,  which  have  their  heroes,  —  heroes  obscure, 
but  sometimes  greater  than  those  who  have  become 
illustrious." 

*  *     * 

Jeweler  (engaging  watchman) — I  am  not  sure  that  I 
ought  to  trust  you  with  jewelry. 

The  Applicant — Oh,  you  needn't  worry ;  I  was  employed 
at  the  Turkish  Baths  before,  and  I  never  took  a  single 
bath. — Passing  Show. 

*  *     * 

An  old  countryman,  who  had  been  to  London  for  the 
first  time  on  business,  returned  in  a  bad  temper. 

"At  that  hotel,"  he  complained,  "they  kept  the  light  in 
my  bedroom  burning  all  night.  I  couldn't  get  a  wink  of 
sleep." 

"Why  didn't  you  blow  it  out?"  asked  his  wife. 

"Blow  it  out?"  said  the  old  man.  "I  couldn't.  It  was 
in  a  bottle!" — Pearson's. 

*  *     * 

Phyllis — When  I  accepted  George,  he  said  he  was  in  the 
seventh  heaven. 
Joan — Quite  possibly,  my  dear,  he's  been  engaged  six 

times  before. — London  Opinion. 

*  *     * 

The  Girl— Oh,  don't  some  people  get  offensive  when 
they  own  a  car! 

The  Man — Well,  some  certainly  do  get  a  habit  of  run- 
ning other  people  down. — Answers. 

*  *     * 

"Have  you  any  difficulty  meeting  your  expenses?" 
"Not  a  bit.     I'm  always  running  into  them." — London 

Opinion. 

*  *     * 

Just  to  Oblige 

An  Irishman,  newly  appointed  Crier  in  the  County 
court  in  California,  where  there  were  many  Chinese,  was 
ordered  by  the  judge  to  summon  a  witness  to  the  stand. 

"Call  for  Ah  Song!'-  was  the  command. 

Pat  was  puzzled  for  a  moment.  He  glanced  slyly  at 
the  judge  and  found  him  as  grave  as  an  undertaker. 
Then,  turning  to  the  spectators,  he  blandly  simpered : 

"Gentlemen,  would  any  of  you  favor  his  Honor  with 

a  song?" — Detroit  News. 

*  *     * 

"The  preacher  used  very  poor  discretion  Sunday." 
"How's  that?" 

"His  text  was  'A  Fool  and  His  Money  Are  Soon  Parted,' 
and  after  the  sermon  he  passed  the  collection  plate." — 

Western  Reserve  Red  Cat. 

*  *     * 

Newcomer — "Anything  worth  catching  in  the  lake'.'" 
Hotel    Proprietor — "Wei,    rather.     There    are    se 

heiresses  in  bathing  right  now.". — Boston  Transcript. 

*  *     * 

Bandit  (to  bank  teller)  "And  get  a  move  on  you  !  Don't 
you  know  I  can  only  park  my  car  out  there  for  15  min- 
utes?"— Saturday  Evening  Post. 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  26,  1927 


'LEISURE'S  WW 


OBEY    NO   u/AND  BUI  PLEASURE'S 

_  lorn  Moone, 


By  Josephine  Young 


Curran 

A  THEATRICAL  event  which  will 
unquestionably  attract  many  peo- 
ple from  this  community  is  the  en- 
gagement, at  the  Curran  Theatre, 
San  Francisco,  beginning  Monday, 
March  28th,  of  "The  Vagabond 
King,"  the  most-talked-of  musical 
play  of  the  past  decade.  With  an  im- 
mense organization  of  125  people  the 
production  comes  to  the  Pacific  Coast 
following  what  is  said  to  be  the  most 
remarkably  triumphant  run  ever 
scored  by  a  similar  offering  in  New 
York.  There,  on  Broadway,  at  the 
famous  Casino,  "The  Vagabond 
King"  opened  in  September,  1925, 
and  ran  on  and  on  for  more  than 
fourteen  months,  giving  567  perform- 
ances. It  holds  a  record  unap- 
proached  by  any  like  production,  and 
now,  following  its  metropolitan  suc- 
cess, the  play  is  on  tour  of  the  larger 
cities  of  the  country  everywhere 
achieving  the  same  brilliant  reception 
accorded  it  in  the  East. 

"The  Vagabond  King,"  as  most 
people  know,  is  based  upon  Justin 
Huntley  McCarthy's  romantic  drama, 
"If  I  Were  King,"  played  years  ago 
by  E.  H.  Sothern.  The  story  is  built 
around  the  life  of  Francois  Villon, 
vagabond-poet-thief  of  Paris  during 
the  reign  of  Louis  XI,  15th  Century. 
The  music  is  by  Rudolf  Friml,  com- 
poser of  those  beautiful  melodies  in 
"Rose  Marie,"  "Firefly,"  "Katinka" 
and  others,  and  is  said  to  be  the  finest 
yet  to  come  from  the  pen  of  the 
young  Bohemian  genius.  The  oper- 
etta is  in  four  acts  and  seven  scenes, 
and  the  stage  settings,  said  to  be 
massive  and  costly  in  design,  depict 
Old  Paris  and  environs  during  Louis 
XI's  time.  The  big  organization  is 
now  enroute  to  San  Francisco  in  a 
special  train  of  eight  cars.  Note- 
worthy features  of  the  company  are 
a  chorus  of  60,  orchestra  of  35,  com- 
plete corps  de  ballet  and  twenty-five 
well-known  singing  actors  and  ac- 
tresses. 

There  will  be  matinees  at  the  Cur- 
ran on  Wednesday  aand  Saturday, 
and  the  seat  sale  opens  on  Thursday, 
March  24.  Mail  orders  sent  in  ad- 
vance from  this  place,  announces  the 
Curran  Theatre  management,  will 
have  careful  attention  when  accom- 
panied by  remittance. 


Alcazar 

"Rain,"  Henry  Duffy's  most  pre- 
tentious offering  is  now  in  its  second 
week  at  the  Alcazar.  Isabel  Withers, 
who  had  the  lead  in  "Love  'em  and 
Leave  'em"  has  the  star  role  of  Sadie 
Thompson,  made  famous  by  Jeanne 
Eagels.  The  story  is  by  W.  Somer- 
set Maugham. 

This  is  a  road  show  and  has  played 
in  most  of  the  larger  towns  west  of 
the  Mississippi.  The  cast  for  the  San 
Francisco  showing  is  intact  except 
for  a  few  minor  changes. 

Included  in  the  cast  are:  Lealane 
Sherwood,  Edward  Warris,  Charles 
Wu,  James  Hulu,  Collins  Macrae, 
Henry  Caubisens,  J.  Anthony 
Smythe,  Howard  Nugent,  Frank 
Dawson,  Florence  Roberts,  Olive 
Cooper,  Phil  Tead,  and  Joseph  De  Ste- 
fani. 

*     *     * 

Columbia 

Lucille  La  Verne  in  "Sun  Up"  at 
the  Columbia  is  now  in  its  second 
week.  This  is  a  play  of  the  Carolina 
hillfolk  with  their  hatred  for  law 
and  their  narrow-minded  prejudices. 
However,  love  finally  triumphs  over 
all  superstition. 

Miss  La  Verne  has  recently  played 

in  this  production  before  royalty. 

*  *     * 

President 

"The  Family  Upstairs"  is  continu- 
ing at  the  President  for  its  sixth 
week.  This  popular  Henry  Duffy  pro- 
duction, with  Leneta  Lane  as  the 
feminine  star,  depicts  the  foibles  of 
family  life. 

A  mother  who  just  can  not  help 
putting  on  a  good  front,  a  brother 
who  won't  work,  a  sister  who  is 
spoiled,  a  dad  whose  station  in  life  is 
none  too  high,  are  only  a  few  of  the 
problems  that  confront  the  heroine 
of  the  play  when  her  intended  comes 
to  call. 

It  is  a  play  that  is  down  to  earth 
without  any  of  the  so  called  realism 
that  has  been  thought  necessary  for 
the  success  of  our  newer  plays. 

*  *     * 

Capitol 

"Faith  of  Millions,"  a  magnificent 
photoplay    showing    scenes    of    the 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 


Alcazar,  O'Farrell,  nr.  Powell 

"Rain."      Isabel  Withers.     Henry  Duffy  Players. 


Columbia,  70  Eddy 


"Sun    Up."     Lucille    LaVerne.     T  rani-drama   of 
Carolina    hillfolk. 

Curran,  Geary,  nr.  Mason 

"The     Vagabond     Kinjj."      American     Operetta. 

President,  McAllister,  nr.  Market 

"The   Family    Upstairs."    Henry  Duffy   Comedy. 

Wilkes,  Geary  at  Mason 

"An     American     Traeedy."       New     York     love 
drama. 


VAUDEVILLE 

Golden  Gate,  G.  G.  Ave.  and  Taylor 

"Easy  Pickings,"  starring  Anna  Q.  Nilsson 
on  the  screen.  Fannie  Ward  headlining  the 
vaudeville    acts. 

Orpheum,  O'Farrell,  nr.  Powell 

I  Hi  mil  n  ger.  Master  mind  of  modern  mystery 
heudinir    a    program    of    vaudeville. 

Pantages  (New),  Market  at  Hyde 

"The  Return  of  Peter  (.rimrn"  on  the  screen. 
The  Co  I  lea  no  Family  headlining  the  vaude- 
ville acts. 


Union   Square,   O'Farrell,  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  and  22nd 

Vaudeville — Pictures. 

ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"The  Taxi  Dancer"  on  the  screen  with  Joan 
Crawford  and  Owen  Moore.  The  California 
Orchestra    conducted    hy    Attilio    Laraia. 


Cameo,  Market,  opp.  5th 


"Red  Kimono."  Priscilla  Bonner  heading  cost 
in  story  written  by  Adele  Ropers  St.  Johns. 
Directed    by    Mrs.    Wallace    Rcid. 


Capitol,  Ellis  nr.  Market 

"Faith  of  Millions."  Only  color  film  of  Eucha- 
ristic  Congress  starts  Saturday.  Auspices  of 
the  Santa   Clara  Mission    Restoration  Fund. 

Casino,  Ellis  at  Mason 

Sat..  "The  Trap,"  Lon  Chaney.  "Stop.  Look. 
Listen,"  Larry  Semon.  Sun.,  Mon.,  "Paris 
at  Midnight"  and  "The  Love  Thief."  Tues., 
Wed.,  "The  Palm  Beach  Girl."  Thurs..  Fri„ 
"Puppets."  Milton  Sills,  and  "Sealed  Lips." 

Granada,  Market  at  Jones 

"Getting  Gertie's  Garter."  Marie  Prevost  and 
Owen  Moore.  On  the  stage.  "Paradise  Isle." 
Royal  Sa  moans,  Milton  Watson,  and  Penny 
Bernier. 

St.  Francis,  Market,  bet.  5th  &  6th 

"Casey  at   the  Bat."     Wallace  Beery  as  Casey. 


larch  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Varfield,  Market,  nr.  Taylor 

"McFadden's      Flats,"      co-featuring      Charlie 
Murray   and   Chester  Conklin. 
On     the     stage,     "In     Dutch,"     Fanchun     and 
Marco    Idea.      A)    and    Ray    Samuels,    dancers. 

UP  TOWN 

'.lhambra  (New),  Polk  and  Green 

Sat..  Sun..  "The  Popular  Sin,"  Florence  Vi- 
dor.  Clive  Brook.  Mon..  Tues..  Wed..  "The 
Canadian,"   Thomas  Meighan. 

toyal,  Polk,  nr.  California. 

Sun..  "Devil's  Island."  Pauline  Frederick.  Mon., 
Tues..  Wed.,  "Faust,"  Emil  Jannings.  Thurs., 
Fri.,  "The  False  Alarm,"  Ralph  Lewis,  Mary 
Carr. 


Sucharistic  Congress,  taken  in  nat- 
iral  colors  opens  a  limited  engage- 
nent  today,  Saturday,  March  26,  at 
he  Capitol  theater  under  the  aus- 
lices  of  the  Restoration  Fund  of 
Janta  Clara  Mission. 

Rev.  C.  J.  McCoy,  S.  J.,  president 
if  Santa  Clara  University,  has  en- 
dorsed this  color  picture  which  will 
ie  shown  for  the  first  time  on  the  Pa- 
ific  Coast  when  it  opens  its  engage- 
nent  at  the  Capitol. 

"This  is  more  than  a  picture," 
writes  Rev.  McCoy,  of  Santa  Clara 
Jniversity,  "It  is  a  magnificent  spec- 
acle  showing  scenes  of  the  greatest 
eligious  gathering  in  all  the  world's 
listory." 

The  natural  colors  of  the  cardinal's 
obes,  the  mighty  migration  of  peo- 
ile  toward  Soldiers'  Field,  when  400,- 
i00  worshipers  took  part  in  the  cere- 
nonies;  and  all  of  the  nation's  flags 
lisplayed  in  their  color  designs  and 
leauty  are  parts  of  "this  masterpiece 
>f  the  screen." 

There  will  be  three  performances 
laily,  at  2:30,  at  7  and  at  9  o'clock, 
'ortions  of  the  proceeds  are  to  be 
levoted  to  the  Restoration  Fund  of 
he  beloved  old  Santa  Clara  Mission 
lartially  destroyed  by  fire  a  short 
ime  ago. 

Scenes  of  the  Mission  and  young 
ollege  students  endeavoring  to  save 
he  Mission  are  additional  features  to 
ie  shown  on  the  screen. 

*     *     * 
Varfield 

Beginning  Saturday,  the  screen 
eature  at  the  Warfield  will  be  First 
National's  latest  comedy  production, 
McFadden's  Flat,"  in  which  Charlie 
turray  and  Chester  Conklin  are  the 
tars,  and  Richard  Wallace  directed. 
McFadden's  Flats"  was  adapted  for 
he  screen  from  the  famous  old  stage 
uccess  of  a  generation  ago. 

It  tells  the  story  of  Dan  McFadden, 
n  Irishman,  who  upon  coming  to 
America,  cherishes  the  idea  of  leav- 
ng  the  ranks  of  the  hod  carriers  and 
lecoming  a  builder, — in  fact,  he 
ie  wants  to  build  a  flat  bearing  his 
lame.     There  is  a  pretty  love  story 


running  through  the  picture — the  son 
and  daughter  of  two  wrangling  friends 
fall  in  love.  Charlie  Murray  plays  the 
part  of  the  Irishman;  Chester  Conk- 
lin is  the  tight-fisted  old  Scotchman ; 
Edna  Murphy  and  Larry  Kent  are  the 
lovers.  The  supporting  cast  includes 
Dorothy  Dwan,  DeWitt  Jennings,  Ag- 
gie Herring,  Freeman  Wood,  Dot  Far- 
ley, Cissy  Fitzgerald  and  Leo  White. 
The  stage  presentation  offered  by 
Fanchon  and  Marco  is  called  "In 
Dutch,"  a  colorful  Holland  revue.  Al 
and  Ray  Samuel,  Lucas  and  Inez,  Al- 
bert McGillivray,  Clarice  Ganon  and 
Myra  Kinch  and  the  famous  Sunkist 
Beauties  are  featured.  Rube  Wolf 
and  his  greater  band  will  be  heard  in 

another  excellent  musical  program. 

*  *     * 

Royal 

On  Sunday  of  this  week  Pauline 
Frederick  in  "Devil's  Island,"  is  be- 
ing shown  at  the  Royal  Theater.  This 
is  a  drama  of  living  death  and  an 
island  of  lost  men.  Beginning  Mon- 
day, the  famous  love  story,  "Faust," 
with  Emil  Jannings  in  the  principal 
role,  is  screened.  This  play  continues 
through  Wednesday.  On  Thursday 
and  Friday  Ralph  Lewis  and  Mary 
Carr  are  seen  in  "The  False  Alarm." 
This  is  the  story  of  a  coward  who  be- 
comes a  hero. 

Alhambra 

"The  Popular  Sin,"  with  Florence 
Vidor  and  Clive  Brook  in  the  cast,  is 
being  screened  at  the  Alhambra  The- 
ater on  Saturday  and  Sunday  of  this 
week.  This  is  a  light  comedy  of  love, 
marriage  and  divorce.  On  Saturday 
Mac  and  His  Gang  are  an  added  fea- 
ture. 

Thomas  Meighan  is  shown  Monday, 
Tuesday  and  Wednesday  in  "The 
Canadian."  Dale  Fuller  and  Mona 
Palmer  are  also  in  the  cast.  The 
story  is  of  the  great  wheat  fields  of 
the  Northwest. 

*  *     * 

The  first  official  state  contest  of 
high  school  bands  ever  held  in  Cali- 
fornia will  be  a  notable  feature  of  this 
year's  celebration  of  National  Music- 
Week  in  San  Francisco.  High  school 
bands  from  cities  all  over  California 
will  meet  for  a  grand  contest  on  the 
evening  and  afternoon  of  May  7.  In 
the  evening,  at  the  close  of  the  con- 
test in  the  Civic  Auditorium,  the 
massed  bands  with  more  than  a  thou- 
sand children  will  play  in  unison. 
Fourteen  bands  from  as  many  cities 
have  already  enrolled  for  the  contest, 
which  will  be  open  to  high  school 
bands  from  any  part  of  the  state. 

*  *     » 

The  foreign  consuls  of  the  city  will 
meet  with  Mrs.  A.  S,  Musante,  chair- 
man  of  the   International   Participa- 


tion of  San  Francisco's  Seventh  An- 
nual Music  Week,  on  Tuesday  at 
10:30  a.  m.  to  complete  plans  for  the 
foreign  groups'  co-operation  in  the 
city-wide  event.  Chester  W.  Rose- 
krans,  executive  director  of  the  San 
Francisco  Music  Week  Committee, 
will  address  the  meeting,  which  will 
take  place  in  the  assembly  room  of 
the  Phelan  Building.  International 
Night,  always  a  picturesque  feature 
of  Music  Week  here,  will  be  an  out- 
standing event  among  the  week's  pro- 
grams at  the  Civic  Auditorium  dur- 
ing Music  Week,  celebrated  here  from 
May  1  to  7. 

*  *     * 

Cameo 

"Red  Kimono,"  with  Priscilla  Bon- 
ner heading  the  cast,  will  be  screened 
at  the  Cameo,  popular  Market  Street 
theater,  starting  an  engagement  on 
Saturday.  This  story  was  written  by 
Adele  Rogers  St.  John  and  was  di- 
rected by  Mrs.  Wallace  Reid. 

Among  the  principals  in  this  pic- 
ture are  Tyrone  Powers,  Mary  Carr, 
Virginia  Pearson,  George  Siegmann, 
Sheldon    Lewis,    Emily    Fitzroy    and 

Theodore  von  Eltz. 

*  *     * 

Golden  Gate 

A  gala  holiday  bill  in  celebration  of 
Fifth  Anniversary  Week  opens  at  the 
Golden  Gate  Saturday  with  Fannie 
Ward,  "The  Miracle  Woman,"  as  the 
featured  attraction. 

A  second  big  feature  is  the  appear- 
ance of  the  musical  comedy  star, 
Marion  Sunshine.  Assisted  by  Peter 
Larkin  and  with  Jerry  Moore  at  the 
piano.  Miss  Sunshine  will  be  seen  in 
a  snappy  routine  of  dances  and  her 
own  song  numbers. 

Augmenting  these  two  great  stage 
attractions  will  be  the  initial  screen 
showing  of  "Easy  Pickings."  Anna 
Q.  Nilsson.  in  the  role  of  a  straight- 
shooting,  bobbed  hair  bandit,  is 
starred  with  Kenneth  Harlan  and 
Billy  Bevan  in  the  chief  supporting 
roles. 

The  supporting  vaudeville  bill  is 
one  of  merit,  including  Trovato,  musi- 
cal genius  and  comedian;  Bill  Talent 
and  Flo  Merit  in  some  laugh  provok- 
ing idea  of  weight  reducing:  the 
Wheeler  Trio,  acrobats,  and  Cannon 
and  Lee,  girl  bicyclists.  Short  films, 
music  by  Claude  Sweeten's  orchestra 
and  special  Anniversary  Week  fea- 
tures fill  out  the  bill. 

*  *     * 

Orpheum 

A  new  bill  will  be  presented  at  the 
Orpheum  Theater,  beginning  Satur- 
day matinee,  with  a  list  of  headliners, 
including  Dunninger  in  feats  of  mind 
reading ;  Robert  Warwick,  star  of 
stage  and  screen,  former  San  Fran- 
ciscan, in  a  playlet  entitled  "One  of 
(Continued  on  Page  14) 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  26,  1927 


By  Antoinette  Arnold 


Fashions  and  Polo 
Travels  Smartly  By 

POLO  matches  in  California  are  more  than  mere  sport- 
ing events.  They  carry,  along  the  festive  and  excit- 
ing way,  the  dictates  of  fashion.  That  implies  society  in 
smartest  array.  For  what  would  be  a  polo  match  without 
accompanying  femininity  ? 

Finals  of  the  San  Mateo  and  Del  Monte  polo  matches, 
last  week,  drew  contingencies  of  Society  folks  from  vari- 
ous parts  of  the  State ;  in  fact  they  came  from  across  the 
continent. 

Keener  interest,  this  year,  was  evidenced  by  promi- 
nent society  leaders  in  the  polo  matches,  than  was  ever 
recorded  before  in  this  part  of  the  State. 

The  polo  players,  themselves,  perhaps  were  responsible. 
The  rivalry,  too,  was  also  responsible  for  the  throngs  of 
society  people.  But,  oh,  who  can  deny  that  the  present 
modes,  so  smartly  becoming  in  their  beauty  were  not, 
in  liberal  measure,  contributory  to  the  lovely  array  of 
fashionable  debutantes,  matrons  and  sub-debutantes  with 
their  cavaliers  in  constant  attendance! 

*  *     * 

Modes  Stamp  Sporting 
Interest  to  Great  Degree 

Who  was  the  wag  who  once  said,  that  if  smart  and 
becoming  modes  had  been  fashioned  for  the  game  of  cro- 
quet that  it,  too,  would  have  had  a  claim  upon  society? 

Alas,  no  one  thought  of  having  croquet  frocks,  croquet 
chapeaux,  or  croquet  sweaters,  or  other  attire,  so  dear  to 
the  heart  of  women-folks  or  perhaps  the  game  our  grand- 
mothers played  might  have  still  been  the  reigning  mode 
of  the  hour.  So,  after  all,  fashion  dictates  in  many 
spheres,  in  strange  and  devious  ways. 

*  *     * 

Society  Smartly 
Gowned  for  Polo 

A  number  of  San  Francisco  society  leaders  were  par- 
ticularly noticeable  for  their  smart  attire  as  they  sat  in 
the  boxes  watching  the  games  proceed. 

Mrs.  Angel  Elizalde  wore  a  stunning  gown  in  one  piece 
style  with  chapeau  and  shoes  to  match.  Over  her  gowns 
she  wore  a  coat  of  exquisite  fur,  when  weather  condi- 
tions required.  On  other  occasions,  she  was  dressed  in 
sport  ensemble,  choosing  her  colors  becomingly.  Her 
long  ropes  of  pearls,  or  other  beads  matching  her  frocks, 
were  always  in  perfect  harmony. 

*  *     * 

Mrs.  Harry  Hunt,  was  one  day  seen  in  a  pleated  skirt 
and  overblouse  of  soft  shades  with  a  brimmed  hat  to 
match.  Mrs.  Elmer  Boeseke  was  one  of  the  fashionably 
gowned  polo  enthusiasts  constantly  in  attendance  at  the 
games.  Miss  Josephine  Grant  wore  a  monogramed  over- 
blouse  with  one  of  her  smartest  polo  frocks.  Her  bag, 
chapeau  and  shoes  matched  exactly. 


Mrs.  Richard  McCreery  and  Mrs.  Arthur  Rose  Vin- 
cent, Mrs.  Lin  Howard  were  nearly  always  present  at  the 
polo  games.  Mrs.  Howard  sometimes  wore  a  leopard- 
skin  fur  coat  over  her  printed  silk  gown,  topping  the 

attire  with  a  wide-brimmed  hat. 

*  *     * 

Handsome  Costumes  Distinguish 
Brilliant  Club  and  Society  Event 

In  all  of  my  recollections  of  brilliant  events  given  in 
California  club  life,  I  have  never  seen  anything  more 
beautiful  and  entrancing  than  the  anniversary  breakfast 
given  last  week.  Thursday,  March  17,  by  Cap  and 
Bells  Club. 

The  gold  ball  room  of  the  Fairmont  Hotel  was  the  set- 
ting for  this  elaborate  event  when  four  hundred  fashion- 
ably gowned  women  sat  at  tables  gorgeously  decorated  in 
oriental  motifs  and  colorings.  Mrs.  John  Sylvester  Pin- 
ney,  president  of  Cap  and  Bells,  presided,  and  seated  with 
her,  at  the  honor  table  extending  the  entire  length  of  the 
ballroom,  were  presidents  of  other  clubs,  writers,  musi- 
cians, leaders  in  the  social  realm  and  members  of  Mrs. 
Pinney's  executive  board. 

Mrs.  Edward  J.  Morser  was  chairman  of  the  day  and 
had  charge  of  the  decorations  which,  in  radiance,  designs 
and  floral  effects  have  seldom,  if  ever,  been  equalled  in 
women's  festive  gatherings.  Tall  trees  of  fruit  blossoms, 
effectively  stood  at  advantageous  places  in  the  gold  ball- 
room. Each  table  reflected  the  theme  ai)d  their  uniform- 
ity of  color  and  design,  presented  an  ensemble  of  luring 
loveliness. 

In  compliment  to  President  Mrs.  Pinney,  the  famous 
gold  service  of  the  Fairmont  Hotel  was  used  at  the  honor 
table,  where  a  profusion  of  Spring  blossoms  was  artis- 
tically arranged. 

Cap  and  Bells  certainly  have  established  a  new  cri- 
terion for  anniversary  events ! 

*  *     * 

Talsnted  Amateurs 

Sometimes,  I  believe,  that  exceptional  amateurs,  as 
we  often  find  them  on  outstanding  programs,  equal,  if  not 
surpass,  the  professional. 

Certain  it  is,  that  the  program  presented  by  Cap  and 
Bells  under  the  direction  of  Robert  Carman  Ryles  last 
Thursday,  deserves  the  encomiums  the  participants  re- 
ceived for  their  dramatic  work  "In  a  Chinese  Garden" 
the  vehicle  for  the  talented  amateurs. 

Mrs.  Gladys  Sarratt  and  Mrs.  Phillip  V.  Aaronson,  the 
singers,  while  members  of  the  Cap  and  Bells,  are  in  pro- 
fessional careers,  yet  they  give  of  their  talents  on  bril- 
liant occasions.  Both  were  roundly  applauded  for  their 
superlative  singing;  and  oh,  they  looked  so  lovely  in  their 
handsome  Chinese  costumes. 

All  of  the  costumes  worn  that  day,  so  I  was  told,  were 
those  formerly  used  in  the  Templeton  Crocker-Redding 
opera,  "Fay  Yen  Fah." 


SANTA 

MARIA 

INN 

I 

SANTA 

MARIA.    CALIFORNIA 

On  the 

Coast  Highway.  Half-Waj-  Between  San   Francisco  and  Los 

An    Inn    of    Unusual    Excellence 

Ancelcs 

Wire  or  write  for  reservations  on  your   next 

trip  south 

COLONIAL  HOTEL 

650    Bush    Street,    Between    Powell    and    Stockton.    San    Francisco 

Telephone    Sutter    3560 

HOWARD  T.   BLETHEN.    Proprietor 


March  26,  1927 

Fascinating 

Petite  Mrs.  Walter  E.  Janke  took  the  part 
of  the  pretty  and  fascinating  "Ayuli"  and 
her  role  was  played  to  perfection.  She  was 
enough  to  make  any  king  "fall  for  her." 

Mrs.  P.  J.  Kelly  was  a  convincing  Captain 
of  the  Guards.  Mrs.  Harry  Baehr,  Mrs.  Phil- 
lip Vallejo,  Mrs.  Howard  C.  Piatt,  Mrs. 
George  W.  Boxton,  Mrs.  Charles  Plank  were 
in  the  cast.  Mrs.  Angelo  J.  Rossi  played  an 
important  part  in  a  most  dramatic  and  his- 
trionic way. 

Dancing  girls  in  radiant  costumes  were 
the  Misses  Dolce  Gale,  Alice  Delves,  Ruth 
Roos  and  A.  L.  Stroka. 

The  Cap  and  Bells  orchestra,  directed  by 
Mr.  Cyrus  Trobbe  played  a  number  of  beau- 
tiful selections.  Mr.  Trobbe  was  the  soloist 
of  the  day  and  gave  a  group  of  violin  num- 
bers with  the  musicianly  skill  for  which  he 
is  famed. 

Mrs.  John  H.  Sammie  is  chairman  of  the 
Cap  and  Bells  Orchestra,  the  only  one  of  its 
kind  in  the  local  club  world. 

Other  musicians  in  the  orchestra  included :  Miss  Hilde- 
garde  Ott,  Mrs.  C.  B.  Hopkins,  Miss  Ella  Donlan,  Miss 
Marie  Flannery,  Mrs.  Martin  Sohst.  Mrs.  E.  P.  Heald, 
Mrs.  H.  C.  Stevens,  Mrs.  Herbert  Jones,  mandolins ;  Mrs. 
Edward  Schmidt,  mandola;  Mrs.  John  H.  Sammi,  lute; 
Mrs.  Alfred  Ferrer,  Mrs.  B.  F.  Howard,  Mrs.  John  K. 
Plincz,  Mrs.  Charles  Ker,  guitars;  Mrs.  Lyman  D.  Fos- 
ter, Mrs.  James  W.  Dowdell,  percussion ;  Mrs.  John  Chil- 
ton Williams,  piano. 


An  interesting  family  sojourning  at  the  Fairmont 
Hotel  from  Honolulu  is  that  of  Mr.  and  Mrs.  Med  R.  Kel- 
lum,  the  Misses  Tony,  Zala  and  Ann  M.  Kellum  and 
Master  James  J.  Kellum.  They  arrived  in  their  private 
yacht  and  after  remaining  in  the  city  for  an  indefinite 
time  they  will  proceed  on  their  journey  around  the  world. 
They  intend  visiting  points  of  interest  before  returning 
to  their  beautiful  home  on  the  island. 


Dr.  and  Mrs.  James  D.  Judd  and  Miss  Judd  of  Hono- 
lulu, are  at  The  Fairmont  en  route  to  their  home,  after 
an  extended  visit  in  the  east  and  Europe.  They  have 
been  spending  several  weeks  at  The  Huntington  in  Pasa- 
dena and  at  Samarkand  in  Santa  Barbara  before  coming 
to  San  Francisco.  The  family  have  many  friends  in  the 
city  and  have  been  honored  with  much  musical  attention. 
Salon  Des  Artistes 

Mrs.  William  Beckman,  author,  world  traveler,  and 
philosopher  and  philanthropist,  gave  one  of  her  brilliant 
literary  dinners  last  Saturday  night  at  the  Stewart  Hotel, 
many  prominent  musicians,  authors  and  lecturers  were 
present  as  the  guests  of  Mrs.  Beckman. 

With  her  usual  graciousness  and  wholesome  humor. 
Mrs.  Beckman  greeted  her  guests  with  the  charm  for 
which  she  is  famed,  stressing,  in  a  clever  talk,  her  in- 
tention of  bringing  to  the  fore  those  whose  merits  de- 
serve special  recognition.  She  aims,  in  these  gatherings 
of  the  Salon  Des  Artistes  to  feature  certain  celebrities, 
especially  those  of  California  birth  and  heritage. 

Mrs.  Beckman  is  the  author  of  seven  books  on  travel 
and  has  contributed  to  the  Sacramento  Bee  many  articles 
of  her  travel  in  company  with  her  late  husband,  the 
prominent  Sacramento  banker  and  financier.  She  has 
also  written  for  other  publications,  local  papers  and  peri- 


THE  SAN  FRANCISCO  NEWS  LETTER 


HOTEL  CANTERBURY 

750   Sutter   Street 

San    Francisco's    Finest 

Famliy  Hotel 

250  Rooms 
Rates :    From  $2.50  per  day 


odicals,  in  every  signed  story,  there  being 
some  unusual  slant  on  travels  and  world  ex- 
periences in  visiting  art  and  literary  centers. 
She  has  endowed  a  chair  for  literary  study 
and  correct  English  at  the  University  of 
California,  not  long  ago  presenting  the  State 
University  with  $100,000  for  the  specific 
study  purposes. 

*     *     * 

Among  distinguished  visitors  from  afar 
who  have  been  at  the  Fairmont  Hotel  dur- 
ing the  past  week  are  Lord  and  Lady  For- 
teviot,  who  have  a  beautiful  estate  near 
Perth,  Scotland.  They  left  San  Francisco  for 
New  York,  March  19.  Since  they  have  been 
in  the  city  they  have  been  enjoying  many 
motor  trips  to  the  interesting  points  about 
the  bay  district,  and  were  much  delighted 
with  the  Geysers  and  the  large  number  of 
beautiful  country  sections  they  visited. 
Their  friends  entertained  them  with  many 
social  affairs  while  here. 


Mr.  and  Mrs.  M.  D.  Dreyfus  and  Miss 
Dreyfus  of  Chicago  who  have  been  spending  the  winter 
at  the  Huntington  Hotel,  and  are  yearly  visitors  to  Cali- 
fornia, are  at  the  Fairmont  Hotel.  The  Dreyfus  family 
are  related  to  Mr.  Louis  Haas  of  San  Francisco,  and 
their  relatives  and  many  friends  here  are  planning  a 
number  of  entertainments  in  their  honor  while  visitors  in 
the  city. 

*  *     * 

Hostess  at  Luncheon 

Madame  Achille  Roos  was  the  hostess  at  the  Fairmont 
on  Monday,  jvhere  Mr.  and  Mrs.  Roos  have  made  their 
home  ever  since  they  sold  their  home  on  Jackson  street, 
entertaining  forty  friends  at  a  luncheon. 

On  a  cloth  of  lace  were  pink  almond  blossoms  and  in 
the  blooms  were  shaded  ribbon  bows.  On  either  end  of 
the  table  were  many  tapers  in  bronze  candelabra.  Dur- 
ing the  afternoon  cards  were  enjoyed. 

*  *     * 

Mrs.  J.  C.  Raas  invited  a  group  of  friends  for  tea  to 
meet  Maurice  Dunesnil,  the  noted  artist,  whose  brilliant 
playing  charmed  the  large  number  of  society  people  who 
attended  the  Matinee  Musicale  at  the  Fairmont  Hotel  on 
Monday  afternoon.  The  Laurel  Court  was  the  setting 
for  the  affair,  and  those  assembled  included:  Andre  Fer- 
rier.  Mrs.  Uda  Waldrop,  Mrs.  Frank  Howard  Allen. 

*  *     * 

Among  the  prominent  Calif ornians  who  have  recently 
been  registered  as  guests  at  El  Mirasol,  Santa  Barbara, 
are:  Mrs.  Charles  K.  Mcintosh  and  Mrs.  Elizabeth  Baker 
of  San  Francisco;  Mrs.  A.  W.  Maltby  of  San  Mateo;  Mr. 
and  Mrs.  M.  C.  Seagrave  of  Piedmont ;  and  Mr.  and  Mrs. 
Henry  Lincoln,  of  Lake  Tahoe. 

*  *     * 

At  the  Clift 

Mrs.  Dudley  Kinsell  of  Monterey  entertained  at  a  lunch- 
eon in  the  Roof  Lounge  of  the  Clift  Hotel  on  Wednesday, 
in  honor  of  Miss  Eleanita  Rawlings,  the  fiancee  of  Mr. 
Edward  W.  Engs,  Jr.  The  table  was  beautifully  deco- 
rated with  Spring  flowers  in  pink  and  violet  shades,  and 
after  luncheon  the  guests  attended  the  matinee  perform- 
ance of  "The  Dove."  Those  enjoying  Mrs.  Kinsell's  hos- 
pitality were:  Mesdames  Stuart  Rawlings,  Edward  W. 
Encrs,  Wickham  Havens,  Allen  Chickering,  Irving  Lund- 
borg,  C.  E.  Gilman,  Albert  A.  Long,  Charles  Smith.  Eg- 
bert Adams.  Dudley  Tait.  Thomas  Grier,  Walker  Havens 
and  Misses  Mary  Chickering,  Helene  Lundborg,  Elizabeth 
Howard. 

(Continued  on  Page  15) 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  26,  1927 


f  T3p 


RADIO 

By  C.  J. -Pennington 


C.  J.  PENNINGTON 

AERIAL  INCIDENTS 

IT  is  rapidly  developing  to  a  point 
where  the  broadcast  interests  are 
contemplating  arrangements  where- 
by set  owners  will  be  requested  to 
pay  for  their  programs  in  the  future. 
We  are  very  curious  as  to  the  out- 
come of  their  scheme. 

*  *     * 

It  is  rather  doubtful  if  such  an  idea 
can  be  consummated  to  the  satisfac- 
tion of  the  broadcast  stations,  and 
es>  ecially  in  view  of  the  fact  that  the 
listeners  in  the  United  States  have 
not  had  to  pay  a  listening  tax  since 
the  inception  of  broadcasting.  It  is 
not  likely  to  be  very  successful  unless 
a  law  is  passed  to  force  the  tax  up- 
on them. 

*  *     * 

The  original  price  of  an  up-to-date 
receiving  set  is  enough  without  hav- 
ing to  pay  a  tax  for  operating  it.  To 
top  off  the  situation  there  is  already 
a  city  and  county  tax  on  radio  sets, 
taxing  them  on  a  valuation  basis  of 
$30  per  tube,  and  to  request  the  pub- 
lic to  pay  a  double  tax  for  the  privi- 
lege of  turning  on  their  sets,  would  be 
too  much  for  the  amusement  at  pres- 
ent by  air.  We  shudder  to  think  that 
the  same  situation  would  be  brought 
about  which  has  come  through  pi-ohi- 
bition.  The  general  public  would  pos- 
sibly own  and  operate  sets  on  a  catch 
me  if  you  can  basis. 

Every  person  has  to  pay  a  property 
tax  on  his  set.  Why  not  go  to  the 
city  and  county  for  a  certain  percen- 
tage of  that  tax  to  operate  the  broad- 
casting stations?  A  good  broadcast 
station,  one  with  an  excellent  reputa- 
'ion,  charges  a  considerable  amount 
of  money  for  each  hour  on  the  air 
■  nd  if  it  were  not  for  such  rates  as 
charged  it  would  be  possible  to  broad- 


cast wonderful  programs  for  adver- 
tisers at  a  figure  which  they  would  be 
willing  to  pay.  The  rates  are  entirely 
too  high  for  the  number  of  stations 

on  the  air  at  present. 

*  *     * 

Requests  are  now  being  made  for 
donations,  with  another  symphony 
season  via  the  air  hanging  in  the  bal- 
ance. With  all  due  respect  to  sym- 
phony orchestras  and  their  leaders, 
there  is  apparently  no  reason  for  an 
extensive  symphony  season  as 
planned.  Then  to  make  the  broad- 
cast in  daylight  is  another  absurd 
piece  of  conniving.  Why  not  make 
such  broadcasts  in  the  evening,  when 
people  are  in  their  homes,  instead  of 
Sunday  afternoon,  when  sixty  per- 
cent of  the  population  are  out  for  the 

day? 

*  *     * 

The  first  appeal  which  was  made  to 
the  public  for  funds  fell  short  by  a 
large  amount.  This  was  made  up  by 
a  large  organization  who  has  reaped 
the  benefit  of  the  advertising  at  the 
expense  of  the  public.  In  listening  to 
these  symphony  concerts,  no  mention 
has  ever  been  made  other  than  the 
statement  that  the  broadcast  has 
been  possible  through  this  large  or- 
ganization. Persons  who  did  make 
donations  resent  this,  and  on  several 
occasions  it  has  been  the  subject  of 
much  controversy ;  the  ultimate  re- 
sults of  such  happenings  being  that 
no  more  donations  would  be  forth- 
coming when  the  possibility  that  a 
large  company  reaps  the  harvest  for 
something  which  others  helped  to  put 

over,  is  manifest. 

*  *     * 

In  requesting  donations  for  such 
a  broadcast,  why  not  accept  the  dona- 
tions and  proceed  with  the  symphony 
as  far  as  the  funds  go,  then  discon- 
tinue and  make  plans  for  further  sub- 
scriptions, instead  of  permitting  a 
large  company  to  make  up  the  deficit 
and  derive  the  benefit  therefrom? 
More  good  will  could  be  established  in 
this  way  than  is  possible  through  the 
manner  in  which  the  first  symphony 
season  was  conducted. 

*  *     * 

Not  many  are  desirous  of  making 
donations  for  a  special  broadcast 
when  a  lot  of  unnecessary  advertis- 
ing talk  must  be  listened  to.  If  the 
announcer  does  not  tell  who  pays  for 
the  program,  he  goes  into  detail  about 


Radio  Program 

for  Next  Week 

KFRC— DON   LEE— SAN 
FRANCISCO— 270.1 

Sunday,  March  27 

6  :00  to  6  :00  p.  m. —"Twilight    Recital." 

6  :00  p.  m.— Stage  and    screen. 

6  :85  to  8  :30  p.  m.— Mark    Hopkins    Concert    Orchestra. 

Monday.  March  28 
7:00  to  8:00  a.  rr 
10:00  to  11:00  a. 
11  :00  to  11:30  a.  m. 
11  :30  to  12:00  a.  m 
12:00  to  2:00  p.  m- 
4:00  to  5:30  p.  m.— 
b  :30  to  6  :00  p.  m.— 
6:00  to  6  :25  p.  m.— 
8:25  to  G:30  p.  m.— 
6:30  to  7  :00  p.  m.— 
7:00  to  7:30  p.  m.— 
8:00  to  10:00  p.  m.- 
10:00  to  12:00  p.  m 


Breakfast  concert. 
—Concert. 

-Household    hints. 

-Studio    program. 
—  Mark    Hopkins  Concert  Orchestra. 
Mark    Hopkins    Dance  Orchestra. 
Mac  and   his  Gang. 
Jo  Mendel  and  his  Pep  Band. 
Stage  and  screen. 
Cecilian  Trio. 

Western  Motors  Hawaiians. 
—Blue  Monday  Jamhoree. 
— Mark    Hopkins    Dance    Orchestra. 


Tuesday.   March   29 

7  :00  to  8  :00  a.  m.— Breakfast  concert. 

10  :00  to  11 :00  a.  m. — Concert. 

11  :00  to  11 :20  a.  m. — "Doings    of    Dorothy." 

11  :20  to  12  :00  noon — Studio  program. 

12  :00  to  2  :00  p.  m. — Mark   Hopkins  Concert   Orchestra. 

4  :00  to  6  :30  p.  m. — Mark    Hopkins   Dance   Orchestra. 

5  :30  to  6  :25  p.  m. — Mac  and  his  Gang. 
<  :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m. — Cecilian  Trio. 

7:00  to  7:30  p.  m. — Russell   Colvin  Trio. 

8  :00  to  8  :40  p.  m.— KFRC  Movie  Club. 

8:40  to  8  :50  p.  m. — Professor  Herman  Schnitzel. 
8:60  to  12  p.m. — Mark    Hopkins    Dance   Orchestra. 


Wednesday,  March 
7:00  to  8:00  a.  m.— 
10:00  to  11:00  a.  m. 
11:00  to  11 :30  a.  m, 
11  :30  to  12:00  p.  m 
12:00  to  2:00  p.  m.- 
4:00  to  5:30  p.  m.— 
6:80  to  6:25  p.  m.— 
9:25  to  6:30  p.  m.— 
6:30  to  7:00  p.  m.— 
7  :00  to"  :30  p.  m. — * 
8:00  to  10:00  p.  m.- 
10:00  to  12:00  p.  m, 


30 

Breakfast  concert. 

—Concert. 

— Household    Hints. 

,- — Studio    program. 

-Mark   Hopkins  Concert  Orchestra. 

Mark    Hopkins   Danc«  Orchestra. 

Mac  and   his  Gang. 

Stage  and  screen. 

Cecilian  Trio. 

'Puss"  Donahoo  and  his  Orchestra,  i 

-Studio  program  with    KFRC  Trio. 

— Mark    Hopkins    Dance    Orchestra. 


Thursday.  March  31 

7  :00  to  8  :00  a.  m.— Breakfast  concert. 

10  :00  to  11  :00  a.  m.—  Concert. 

11  :00  to  11:20  a.  m. -—"Doings    of   Dorothy." 
11 :20  to  12  :00  p.  m.— -Studio  program. 

12  :00  to  2:00  p.  m. —  Mark    Hopkins  Concert    Orchestra. 

4  :00  to  5  :30  p.  m. — Mark    Hopkins    Dance   Orchestra. 

5  :30  to  6  :25  p.  m.— Mac  and  his  Gang. 
6:25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m. — Cecilian  Trio. 

7  :00  to  7  :30  p.  m.— Trio,   directed   by   Vinton    La 

Ferrera. 
*  :00  to  9:00  p.  m.— Studio   program. 

9  :00  to  10  :00  p.  m.— Organ    recital. 

10:00  to  12:00  p.  m.—  Mark    Hopkins    Dance    Orchestra. 

Friday,  April   1 

7  :00  to  8  :00  a.  m.— Breakfast  concert. 
10:00  to  11:00  a.  m.     Concert. 
11  :00  to  11  :30  a.  m—  Hints    to    Home  makers. 
11  :30  to  11 :40  a.  m.—  Talk    by   Victor. 

11  :40  to  12  noon — Studio    program. 

12  :00  to  2  :00  p.  m. — Mark    Hopkins  Concert  Orchestra 
4  :00  to  6  :30  p.  m. —  Mark    Hopkins    Dance   Orchestra. 
6:30  to  6  :25  p.  m. — Mac  and   Mb  Gang. 

6  :25  to  6:30  p.  m. — Stage  and  screen. 
«  :80  to  7  :00  p.  m. — Cecilian  Trio. 

7  :00  to  7  :30  p.  m. — Radio    Encyclopedia. 

*:00  to  10:00  p.  m.— KFRC    Little   Symphony  Orchestra 

10  :00  to  12  :00  p.  m. — Mark    Hopkins    Dance    Orchestral 


Saturday.  April  2 

7  :00  to  8  :00  a.  m. — Breakfast  concert. 

10  :00  to  11 :00  a.  m. — Concert. 

11  :00  to  12  :00  noon— Amateur   Try-outs. 

12  :00  to  2  :00  p.  m. — Mark    Hopkins  Concert   Orchi  A  ~. 

8  :30  to  4  :00  p.  m. — Dance  Orchestra. 

4  :00  to  5  :S0  p.  m.— Mark    Hopkins    Dance    Orchestra. 

5  :30  to  6  :25  p.  m. — Mac   and    his   Gang. 
6:26  to  6  :S0  p.  m. — Stage  and  screen. 


March  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


11 


6  :30  to  7  :00  p.  m.  — Cecilian   Trio. 

7  :00  to  7  :30  p.  m. — Studio    program. 

8  :00  p.  m.  to  1 :00  a.  m.— Mark  Hopkins  Dance 

Orchestra. 

KPO— HALE   BROS.   AND   THE   CHRON- 
ICLE, SAN  FRANCISCO— 428.3 

Sunday,  March  27 

9:45    to    10:45    a.m. — Undenominational    and    non-sec- 
tarian  church  service. 
10:45  a.m. — Weather  forecast. 

2  :30  to  4  :30  p.  m. — Baseball   game. 

6:00    fo   6:30   p.m. — States    Restaurant   Orchestra. 
6:30  i'.  m. — General    information. 

6:35    to    8:35    p.  m. —Palace    Hotel    Concert    Orchestra. 
8  :35  t> '  10  :00  p.  m.— Fairmont  Hotel  Concert  Orchestra. 
10:00  It  12:00  p.  m.— John    Wolohan    and   his 
Calil  nrnians. 

Monday,  March  28 

6:45.  7:15  and   7:45  a.m. — Health  exercises. 

10:30  a.m. — Weather  forecast. 

10:45  a.  m.— Home  Service  Talk. 

12:00  noon— Time   signals.    Scripture    reading. 

1 :00  to  2:00  p.  m.— Fairmont  Hotel   Concert  Orchestra. 

3  :30  to  5  :30  p.  m. — Palace  Hotel  Concert  Orchestra. 

5  :30  to  6  :15  p.  m. — Children's    hour. 

6  :15  to  6  :30  p.  m. — Stock    market    quotations. 

6  :30  to  7  :00  p.  m. —States    Restaurant   Orchestra. 

7  :00  to  7  :30  p.  m.- — Fairmont  Hotel   Concert  Orchestra. 

7  :30  to  8  :00  p.  m. — DX. 

8  :00  to  8  :10  p.  m, — Chamber   of   Commerce  talk. 

8:10  to  8  :25  p.  m. — Book    reviews   by   Harold   A.    Small. 
8:25  to  9:00  p.  m.~ Bridge   lesson   No.   23. 

9  :00  to  10  :00  p.  m. — Studio  program. 

10  :00  to  11  :00  p.  m. — Billy    Long's    Cabirians. 
11:00  to  12:00  p.  m.—  KPO's  Variety  Hour. 

Tuesday.  March  29 

6:45.  7:15  and   7:45  a.  m.— Health  exercises. 
10:30  a.m. — Weather  report. 
10:45  a.  m. — Cooking  hints  and  recipes. 
12:00  noon  -Time  signals.    Scripture    reading. 

1  :00  to  2  :00  p.  m. — Fairmont  Hotel   Concert  Orchestra. 

2  :15  to  4  :30  p.  m. — Opening  game  of   baseball   season 

at  Recreation    Park  between   Seals  and    Portland. 

4  :30  to  5  :30  p.  m.-  -Palace  Hotel  Concert  Orchestra. 

5  :30  to  6  :15  p.  m. — Children's    hour. 

6 :15  to  6  :S0  p.  m. — Stock  market  quotations. 

6  :30  to  7  :00  p.  m.— States    Restaurant   Orchestra. 

7  :00  to  7  :30  p.  m. —Fairmont  Hotel  Concert  Orchestra. 
7  :30  to  8  :00  p.  m.— DX. 

8:00  to  9:00  p.  m. — "Uda  Waldrop   hour." 

9  :00  to  9  :80  p.  m.— Musical  excerpts. 

10  :00tO  11 :00  p.  m. — Palace    Hotel    Dance   Orchestra. 

Wednesday.  March  30 

6:45.  7:15  and  7:45  a.m.     Health  exercises. 
|t)  :30  a.m.    -Weather  report. 

10:45a.m. — Home   service   talk. 

12  :0f)  noon — Time  signals.  Scripture  reading. 

1 :00  to  2 :00  p.  m.     Fairmont  Hotel  Concert  Orchestra. 

2:30  to  4:80  p.  m.     Baseball  game  al   Recreation  Park. 

i:80  to  5 :80  p.  m.     Palace   Hotel   Concerl    Orchestra. 

|  :30  to  6  :15  p.  m. — Children's   hour. 

6:16  to  6:80  p.  m.     Stoch   market   quotations. 

i;  ;80  to  7 :00  p.  m.     States  Restaurant   l  Irchestra. 

t  -00  to  7  :80  p.  in.     Fairmont   Hotel  Concerl   orchestra. 

7:80  to  8:00  p.  m.     DX. 

s  -tin  in  9-00  p.  in.     Program   by    Atwater  Kent   artists. 

9  :00  to  10  :0()  p.  m,     Chieker h '. 

in  ; oo  to  ii  :00  p.  m.     States    Restauranl    Orchestra. 

Thursday.  March  81 

6:45,  7:ir>  and  7:46  a.m.     Health  exercises. 

in  :80  a.  m.     w  eather  report 

in  :  is  a,  in.     Cooking   Hum-  and    Ri  cip 

L2:0< n     'I'm.  -iiinais.  Scripture   reading:, 

[;00  to2:00p.  m.     Fairmont  Hotel  Concert  Orchestra. 

2:80  to  4:30  p.  m.     Baseball  game  al    Recreation  Park. 

1 :80  to  6 :80  p.  m      Palace   Hotel   Concert    Orchi 

..  [SO  to  6:  L6  p.  m.     I  Ihildren'e    hour. 

6 :16  to  6 :80  p.  m.     Stock  market    i 

B  :80  t<>  7  sOO  p.  m.     States   Restauranl    Orel  i 

i   00  to  7 :80  p.m.     Fairmont  Hotel   Cone  ri    Orchestra. 

5  :80  to  *  :00  p,  m,      DX, 

9  :00  p.  m.     Studio  program. 
'i  00  to  i  ii  :00  p,  i»i-     Studio   ■ 
in  ;00  to  1 1  iO0  p.  m.     Palace  Hotel   Dance  I 

Friday.   April   1 

15  and  7:46  a.  hi      Health  exarc 
in  :80  i    m.      W  eat  her  report. 

■      talk. 

10:46  a.m.     Hum.    servtee  talk. 

12:00  1,,  gnals.  Scripture  reading*. 

ip  ni.     Talk    from    the   Commonwealth   Club 
luncheon. 
1  >80  to  ;  airmonl  Hotel  Concert  Orchestra. 

1:80  p.m.-  Baseball  at  Recreation  Park. 
Hotel  Concerl   Oreh< 
o  6  :i  5  p.  m.     Children's    hour. 

Stock  market  quotati 

Restaurant    Orchestra. 
:80  p.  m, — "Sports^jn-the 
7  :80  to  s  >00  p.  m. — DX. 

KrauBfrrlU's   Orchestra. 
Restaurant    Orcheatnu 


Saturday,   April  2 

6:45,  7:15  and  7:45  a.m. — Health  exercises. 

10:30  a.m. — Weather  report. 

10:45  a.m. — Cooking  hints  and  recipes. 

12  :00  noon— Time  signals.    Scripture   reading. 

1  :00  to  2:00  p.  m.— Fairmont  Hotel  Concert  Orchestra. 

2  :30  to  4  :30  p.  m. — Baseball   at  Recreation    Park. 

4  :30  to  5  :30  p.  m. — Palace  Hotel   Concert  Orchestra. 
6  :15  to  6  :30  p.  m. — Stock    market   quotations. 

6  :30  to  7  :30  p.  m.— States    Restaurant    Orchestra. 
7:30  to  8:00  p.  m.— DX. 

8  :00  to  10:00  p.  m.— Palace  Hotel   Dance  Orchestra. 
10  :00  p.  m.  to  1  a.  m. — Walter    Krausgrill's    Orchestra. 

KJBS— JULIUS    BRUNTON   &    SONS 
CO.,  SAN   FRANCISCO— 220 

Daily  Except  Sunday 

9  :00  to  11  :30  a.  m.— Vocal  and   Instrumental  selections. 

2  :00  to  4  :00  p.  m. — Vocal    and    Instrumental   selections 
Friday  nights  9:30  p.m.  to  11:00p.m. — 'The  Happi- 
ness   Boys"    and    Studio    program. 

11 :00  p.  m.  to  12  :00  p.  m.  —  Studio    program    featuring 
the   "Willard   Power  Units." 

KFWI— RADIO  ENTERTAINMENTS, 
INC.,  SAN  FRANCISCO— 250 

Sunday.  March  27 

1:00  to  2:00  p.  m. — Wm.   Bennett   recital. 

7  :50  to  9:00  p.  m.— Services    broadcast   from    Fifth 

Church  of  Christ.  Scientist. 

Monday.  March  28 

3  :00  to  4  :00  p.  m.— Studio  program. 

6  :00  to  7  :00  p.  m. — Harry   J.    Waters  Saxaphone  Band. 

7  :00  p.  m.— Announcements. 
7  :05  p.  m. — Sport  events. 

7  :10  p.  m.— Weather  and    police    reports. 

7  :15  p.  m. — Advertising  talk. 

8:00  to  8:20  p.  m. — Violet  Williams,  soprano. 

8  :20  l<>  8  :40  p.  m. — Studio  program. 

B:40  to  9:00  p.  m. — Aileen  Coombs,  contralto. 
9:00  to  9:30  p.  m.— Nalda    Hales,    violin. 
9:30  to  10:00  p.  m.— Ellis   Wise,   banjo. 
1  n  Kin  u>  12:00  p.  m.— Paul    Kelli's    Orchestra. 

Tuesday.  March  29 

3:00  to  4  :00  p.  m.— Studio  program. 

G  :00  to  7  :00  p.  m.— Paul's   Hawaiians. 

i  :00  p.  m.— Announcements. 

7  :05  p.  m.     Sport  events. 

7:1".  p,  m.      Police  and    weather   rn'iinNs. 

8:00  to  8 :80  p.m.— Ray  Fox.   Australian  violinist. 

■"■  :3o  l"  9  ;(Hl  \>.   m.       Hi'iirv     Warner,    tenor. 

9: 10:1)0  p.  m.      Recital. 

10 :00  to  12 :00  p.  ro.  -"Who's  Who  and   Why"   Club. 

Wednesday.  March  30 

3:00  to  4  :00  p.  m.     Studio  program. 

G  :00  to  7  :00  p.  ni.      Dinner    hour    program. 

7  mil  p,  in.     Annou ncements, 

7  :0S  p.  in.     spoil  events. 

7:16  p.m.     Police  and  weather  reports. 

*•  :O0  in  -  :2D  p.  m.      Recital    by    Stanley    Painter. 

B  :20  to  8  :80  p.  m.     Studio  program. 

*  :80  to  9  :00  p.  m.     The    tonians. 

B  :0fl  to  10:00  p.  m,     "Hawaiian  Hour." 

10 :00  to  12 :00  p.  m.     Paul    Eelli's  Orcht 

Thursday,  March  31 

9 :00  i"  i  :00  p.  m.     Studio  program, 

8  Mill  tn  7  :iin  [i    m,       Dinner    hour    program. 

7 :00  p.  m,     Announo  i 
H».     Sporl   .-■  .  . 
in   mi.     Police  and   weather  rep 

ther  Hainan. 
8 :20  to  8 :40  p.  m.     Robert   Smilley.  baritone. 
8  :40  to  9  :00  p.  m.     Florence  Rowe,  soprano. 

a  i p    m       Proa  ram. 

12  p.  ro.     Paul    K. -ill's  Orchestra, 

Friday,  April  l 

to  l  :00  p.  ni.      Studio   program. 

in.     Dinner  hour  program. 
ments, 
■  i  m.     Sporl  •  i  ■ 
7:15  p.m.     Police  and  weather  reports. 

■    to  8  :80  p.  ni.      1 1  enor. 

9  :00  p.  m.     The  tonians, 

10:00  p.m.      Program    by    lh.-  South   of   Markt  t 

10:00  to  12:00  p.  m.      Paul    Kelli's  Orchestra. 

Saturday.    April   2 

8:00  to  8:20  p.  on.     Cowell    Dien    (piano  and   banjo). 

i  8 :40  p.m.     George   Taylor  and  Clem   Kennedy. 
1  p.  m.     Harmoi  y  Team. 
9 :00  to  12  :00  p.  m.   -Paul    Kelli's   Orchestra. 

KYA— PACIFIC  BROADCASTING  CORP., 
SAN   FRANCISCO— 399.8 

Sunday.  March  27 

II  :00a.m. — Services    of   Central    Methodist    Episcopal 

rch. 

p.  ni.  -  Scrvict-s    from    Old    St.    Mary's    Church. 

i  Continued  on  Page  12) 


For  Sale 

Several 
High  Class 

Radio  Sets 

Used  for  Test  Purposes  Only 

Very  Reasonable 

APPLY 

268  Market  St.,  Room  101 


HOTEL 


^Dancing 


On  Top  o  the  World 

n  ith 

.Eddie    Harkness 

an  J  bis  orchestra 

Dinner  Dance  £i>  Supper  Danre 
Nightly— except  Sunday.  Tea  every 

afternoon— except  Sunda  \  —four 

'til  six.  **  Special  DollarTea 

Dansant  Monday  and  Saturday 

Afternoons. 

HOTEL  MARK  HOPKINS 

California   at   Mason 

D<jt  tnpor; 


>e 


e,  you  pay  no  more  jg 


"«. 


BESTFlOWHg 


"TheVjfce  o/a  Thousand  Gari  - 

224-226  Grant  Ay?     Tel  Kearny  4975 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  26,  1927 


Radio  Program  for  Next  Week 


7:30  p.m. — Services  of  the  Central   Methodist  Episco- 
pal   Church. 

Monday,  March  28 

12  :30  to  2  :00  p.  m. — Clift  Hotel  Concert  Trio. 

6  :30  to  7  :00  p.  m. — Clift   Concert  Trio. 

7  :00  to  7:15  p.  m. — "Pep  Meeting"   for  Salespeople. 
7:15  to  7:30  p.  m. — Clift  Concert  Trio. 

8:00  to  10:00  p.  m. — KYA  Popular  Night  in  the  studio. 
10:00  to  11  :00  p.  m  —  Clift  Dance  Orchestra. 

Tuesday,  March  29 

9  :30  to  10  :30  a.  m. — Shopping  Service. 

10:30  to  10:45  a.  m. — Diet  and  health   talk. 

12:30  to  2:00  p.  m.— Clift  Hotel    Concert  Trio. 

6:30  to  :  :30  p.m. — Clift    Hotel    Concert  Trio. 

8:00  to  10:00  p.  m. — Silent    for  DX   fans. 

10:00  to  11:00  p.  m. — Clift    Hotel    Dance    Orchestra. 

Wedmsday,  March  30 

12:30  to  2:00  p.  m.— Clift   Hotel   Concert  Trio. 
6:30  to  7:30  p.  m.— Clift    Hotel    Concert  Trio. 

8  :00  to  9  :00  p.  m. — Lenten  services    broadcast   from 

Old  St.  Mary's  Church. 

9  :00  to  10  :00  p.  m. — Studio  program. 

10  :00  to  11:00  p.  m. — Clift    Hotel    Dance   Orchestra. 

Thursday.  March  31 

12:30  to  2:00  p.  m. — Clift  Hotel    Concert  Trio. 

6  :30  to  7  :00  p.  m. — Clift  Concert  Trio. 

7:00  to  7  :15  p.  m. — "Pep   Meeting"    for  Salespeople. 

7  :15  to  7  :30  p.  m. — Clift  Concert  Trio. 

8  :00  to  9  :00  p.  m. — American    Legion    program. 

9  :00  to  10  :00  p.  m. — Studio  program. 

10:00  to  11:00  p.  m. — Clift   Hotel    Dance   Orchestra. 

Friday,  April  1 

9  :30  to  10  :30  a.  m.— Shopping  Service. 

10:30  to  10:45  a.  m.— Diet  and   health  talk. 

12  :30  to  2  :00  p.  m.— Clift  Hotel   Concert  Trio. 

6:80  to  7:30  p.  m. — Clift    Hotel    Concert   Trio. 

8  :00  to  10  :00  p.  m. — Studio  program. 

16:00  to  11:00  p.  m.— Clift    Hotel    Dance   Orchestra. 

Saturday,  April  2 

12:30  to  2:00  p.  m.— Clift   Hotel   Concert  Trio. 
4  :00  to  5:30  p.  m.— Clift    Dance   Orchestra. 
6:30  to  7  :30  p.  m.— Clift    Hotel    Concert   Trio. 
8:00  to  12  p.m. — Clift  Dance  Orchestra. 


KGTT- 


-GLAD  TIDINGS  TEMPLE,  SAN 
FRANCISCO— 207 


Sunday,  March  27 

2:30  to  3  :00  p.  m. — Sunday  school. 
3  :00  to  5  :00  p.  m. — Temple  service. 
8  :00  to  10  :00  p.  m. — Evening   service. 

Monday,  March  28 

12  :30  to  1 :00  p.  m.— Daily  Scripture  reading. 
Tuesday,  March  29 

12:30  to  1 :00  p.  m. — Daily  Scripture  reading. 
8  :00  to  10  :00  p.  m. — Studio  program. 

Wednesday,  March  30 

12  :30  to  1  :00  p.  m. — Daily   Scripture  reading. 

2  :30  to  4  :00  p.  m.— Divine   healing  service. 
8  :00  to  10  :00  p.  m. — Studio  program. 

Thursday,  March  31 

12  :30  to  1 :00  p.  m. — Daily  Scripture  reading. 

Friday,  April   1 

12  :30  to  1 :00  p.  m. — Daily  Scripture  reading. 

3  :00  to  4  :00  p.  m. — Sunshine  hour. 

8  :00  to  10  :00  p.  m. — Studio  program. 

Saturday,  April  2 

12:30  to  1 :00  p.  m. — Daily  Scripture  reading. 


KGO- 


-GENERAL   ELECTRIC   CO., 
OAKLAND— 361 

Sunday.  March  27 

11:00  a.m. — Trinity  Episcopal  Church  service,  San 

Francisco. 
6  :30  p.  m.  to  7  :30  p.  m.- — Bern's    Little  Symphony. 
7:30  p.m. — Weather   Bureau    report. 
7:35  p.m. — Trinity    Episcopal    Church    service.    San 

Francisco. 
9:00  to  10:00  p.  m. — Bern's   Little  Symphony. 

Monday,  March  28 

11  :30  a.  m.  to  1  :00  p.  m. — Concert. 

12  :00  noon— Time  signal. 

12  :30  p.  m. — Weather  Bureau  report. 

1 :30  p.  m. — New  York  stocks. 

1  :37  p.  m. — San  Francisco   stocks. 

1 :42  p.  m. — Weather  Bureau   report. 

4  :00  to  5  :00  p.  m. — California    Federation    of    Women's 

Clubs. 
5:30  to  6:00  p.  m.— KGO  Kiddies"  Club. 
6  :00  to  6  :55  p.  m. — Bern's   Little   Symphony. 

6  :55  p.  m. — News. 

7  :03  p.  m. — Weather. 

7:06  p.m. — S.   F.    Produce.   Grain.   Cotton,   Metals. 
7:14  p.  m.— N.  Y.  stocks    (closing) 
7:21p.m. — S.  F.  stocks    (closing). 

Tuesday.  March  29 

11 :30  a.  m.  to  1 :00  p.  m. — Concert. 
12:00  noon — Time  signal. 


12:30  p.m. — Weather   Bureau   report 

1 :30  p.  m. — N.  Y.  stocks 

1  :37  p.  m. — S.  F.  stocks. 

1 :42  p.  m. — Weather  Bureau  report 

5:00  p.  m. — "Mental    Measurements"    lectures. 

6:00  to  6:55  p.  m. — Bern's   Little  Symphony. 

6  :55  p.  m. — News. 

7:03  p.  m. — Weather  Bureau  report. 

7:06  p.m. — S.    F.   Produce,   Grain.   Cotton,   Metals. 

7:21p.m. — S.   F.  stocks    (closing). 

8:00  to  9:00  p.  m.—  Oakland   Studio.  The  Pilgrims. 

9:00  p.  m.— "Chats  About  New  Books." 

9  :£0  p.  m. — Surprise   broadcast. 

Wednesday,  March  30 

11 :30  a.  m.  to  1 :00  p.  m.— Concert. 

12  :00  noon— Time  signal. 

12:30  p.m. — Weather  Bureau   report. 

1  :30  p.  m.— N.  Y.  stocks. 

1 :37  p.  m.— S.   F.  stocks 

1 :42  p.  m. — Weather  Bureau    report. 

6:00  to  6:55  p.  m.— Bern's   Little  Symphony. 

6  :55  p.  m. — News. 

7:03  p.m. — Weather  Bureau   report. 

7:06  p.m. — S.  F.  Produce.  Grain,  Cotton,  Metals. 

7:14  p.m. — N.   Y.   stocks    (closing). 

7:21p.m. — S.   F.  stocks   (closing). 

8:00  p.  m.  (S.  F.  studio)- — Farm    program. 

8:20  p.m. — An    interview  with  the  Agricultural 

Economist. 
8:30  p.  m.— W.   O.   W.  Male  Trio. 
8  :40  p.  m. — Address. 
9:00  p.  m—  W.   O.   W.  Male  Trio. 

Thursday,  March  31 

11 :30  a.  m.  to  1 :00  p.  m.— Concert. 
12:00  noon — Time  signal. 
12:30  p.m. — Weather  Bureau  report. 
1:30  p.  m.— N.   Y.   stocks. 

I  :37  p.  m.— S.    F.   stocks. 

1:42  p.m. — Weather  Bureau   report. 
5:00  to  6:00  p.  m.— "Friend   to  Boys." 
6:00  to  6:55  p.  m. — Bom's   Little  Symphony. 
(•  :55  p.  m. — News. 

7  :03  p.  m. — Weather    Bureau    report. 

7:06  p.  m.— S.   F.   Produce.   Grain.   Cotton.  Metals. 

7:14  p.  m.— N.  Y.  stocks    (closing!. 

7:21  p.  m.— S.  F.  stocks    (closing). 

8:00  p.m.  (Oakland  studio) — "What  Became  of 

Parker."  a  farce-comedy  in  four  acts. 
10  :00  to  12  p.  m. — Adele  Steinbeck's   Orchestra. 

Friday,  April    1 

11:10  a.m. — Home-making  talk. 

II  :30  a.  m.  to  1  :00  p.  m. — Concert. 
12  :00  noon — Time  signal. 
12:30p.m. — Weather  Bureau  report. 
1:30  p.  m.— N.   Y.   stocks. 

1  :37  p.  m.— S.    F.   stocks. 
1  :42  p.  m. — Weather   Bureau    report. 
5:30  p.  m. — Children   story-teller. 
6  :0(i  to  6  :45  p.  m.— Bern's  Little  Symphony. 
6:45  to  6  :55  p.  m. — Weekly  financial  review. 
6  :65  p.  m. — News. 

7:03  p.  m.  —  Weather    Bureau    report. 
7:06  p.  m.— S.    F.   Produce.    Grain.   Cotton.  Metals. 
7:14p.m. — N.   Y.  stocks    [dosing). 
7:21p.m. — S.  F.  stocks    (closing). 
8:00p.m.  (Oakland  studio)— Program   of  Old 
Favorites. 

Saturday.  April  2 

11 :30  a.  m.  to  1 :00  p.  m. — Concert 

12:00  noon — Time  signal. 

12:30  p.m. — Weather   Bureau   report. 

8  :00  p.  m.— Weekly  Sport  Review. 

8  :16  to  9  :15  p.  m. —  Program. 

9  :15  p.  m.  to  1  :00  a.  m. — Will   Gunzendorfer's   Band. 

KTAB— ASSOCIATED    BROADCASTERS, 
OAKLAND— 302.8 

Sunday,  March  27 

9:45  to  10:45  a.  m.— Professor    E.    C.    Linsley's    Bible 

class. 
11:00  a.m.-  Services  of  Tenth  Avenue  Baptist  Church. 
.  :',:•  p.  m.  —  Services  of  Tenth  Avenue  Baptist  Church. 
9:30  p.  m. -Beethoven   Centennial   piano   recital. 
Monday.  March  28 

8:45  to  9:15  a.  m.— "The  Hour  of  Prayer." 
9:15  to  9  :45  a.  m. — Shopping    hour. 
6  :15  to  6  :45  p.  m. — Twilight  hour. 
6  :45  to  7  :30  p.  m. — Shopping   hour. 

8  :00  to  10  :00  p.  m.— Russian  music. 

Tuesday.  March  29 

8:45  to  9  :15  a.  m.— "The  Hour  of  Prayer.' 

9:15  to  9  :45  a.m. — Shopping   hour. 

9:15  to  10:00  a.  m.— "Diet  and  Health." 

6  :15  to  6  :45  p.  m. — Twilight  hour. 

6  :45  to  7  :30  p.  m.— Shopping   hour. 

S:00  to  8:15  p.  m.— "Fifteen    Minutes    with    Stamp 

Collectors." 
8:15  to  10:00  p.  m.— KTAB    Quartet. 
Wednesday.  March  30 

8:45  to  9:15  a.  m.— "The  Hour  of  Prayer." 

9  :15  to  9:45  a.  m. — Shopping  hour. 
6  :15  to  6  :45  p.  m.— Twilight  hour. 
6  :45  to  7  :30  p.  m. — Shopping   hour. 

8:00  to  10:00  p.  m.— Mme.  Dorothy  Raegon  Talbot, 
soprano. 


Thursday,  March 
8:45  to  9:15  a.  m.- 
9:15  to  9  :45  a.  m.- 
6:15  to  6:45  p.  m.- 
6:45  to  7:30  p.  m.- 
Friday,  April  1 
8:45  to  9:15  a.  m.- 
9:15  to  9:45  a.  m.- 
6:00  to  6:20  p.  m.- 
6:45  to  7:30  p.  m.- 
8:00  to  9:00  p.  m.- 
9:00  to  10:00  p.  m 


31 

—"The  Hour  of  Prayer.' 
-Shopping   hour. 
-Twilight   hour. 
—Shopping   hour. 

—"The  Hour  of  Prayer.' 
-Shopping    hour. 
—Dr.  Thompson. 
—Shopping   hour. 
—Studio  program. 
— Goat   Island   Goats. 


Saturday,  April  2 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer.' 
9  :15  to  9:45  a.  m. — Shopping   hour. 
6:45  to  7  :30  p.  m. — Shopping   hour. 


KLX— OAKLAND  TRIBUNE, 
OAKLAND— 509 

Monday.  March  28 

10  :30  a.  m.— Martha  Lee. 

5  :30  to  6  :30  p.  m. — Brother  Bob — Children's   hour. 

7  :00  to  7  :30  p.  m. — News    broadcast 

8  :00  to  9  :00  p.  m.— Program. 

9:00  to  10:00  p.  m.— Weekly    meeting    of    Lake    Merritt 
Ducks. 

Tuesday,  March  29 

3  :00  p.  m.— Baseball. 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

7:00  to  7:30  p.  m. — News    broadcast. 

Wednesday.  March  30 

10:30  a.  m.— Martha  Lee. 
3:00  p.  m.— Baseball. 


Follow  the 

(jolden  ^(W 

to  Health! 

Tune  in  on  KPO  every  morn- 
ing at  6:45  -  7:15  or  7:45  for 
the   Daily  Golden   Road  to 
Health  Exercises 

These  exercises  are  siren  to 
the  public  by  The  Golden  State 
Milk  Products  Company  of 
California;  for  22  years  the 
manufacturers  of  Golden  State 
Butter — the  standard  of  qual- 
ity in  California. 

Golden  State 
Butter  -  Eggs  -  Cheese 


March  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


13 


6  :30  to  6  :30  p.  m.— Brother  Bob. 

6:30  to  7:00  p.  m. — Athens   Ath.    Club  dinner  concert. 
7 :00  to  7  :80  p.  m. — News  broadcast. 

8  :00  to  9  :00  p.  m. — Educational  program. 

9  :00  to  10  :00  p.  m. — Special  program. 
Thursday,  March  31 

S  :00  p.  m. — Baseball. 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

7  :00  to  7  :30  p.  m. — News    broadcast 
Friday,  April   1 

10:30  a.  m. — Martha  Lee. 
8:00  p.  m.— Baseball. 

5  :30  to  6  :30  p.  m. — Brother  Bob. 

7  :00  to  7  :30  p.  m. — News    broadcast. 

8  :00  to  9  :45  p.  m. — Program. 

9:45  to  10:30  p.  m. — Athens    Athletic    Club    Orchestra. 

Saturday,  April  2 

3  :00  p.  m. — Baseball. 

7  :00  to  7  :30  p.  m. — News    broadcast. 

KFUS— GOSPEL  RADIO,  OAKLAND— 256 

Sunday,  March  27 

9:00  a.m. — Exposition     of    the     International     Sunday 

school   lesson. 
11 :00  to  12  :00  noon — Church  services. 
7  :45  to  9  :00  p.  m. — Evening    service. 

Monday,  March  28 

10:00  a.m. — The  hour  of  Christian  Ministry. 

Wednesday,  March  30 

10:00  a.m. — The  hour  of   Christian    Ministry. 

8:00  p.m. — Sacred  songs. 

Friday,  April  1 

10  :00  a.  m. — The  hour  of  Christian  Ministry. 

8:00  p.m. — Telephone   or    write    in    your    health    ques- 
tions  and   they   will    be    informally    discussed. 
Saturday,  April  2 
1 :30  to  2  :30  p.  m. — Children's    church    broadcast    . 

6  :30  to  7  :30  p.  m. — Gospel    Weather    Bureau    forecast. 

Announcements  of  churches  for  Sunday. 

KFI— EARLE  C.  ANTHONY,  INC., 
LOS  ANGELES— 467 

(Copyright    1925    by   Earle   C.    Anthony,    Inc.) 

Sunday,  March  27 

6:00  p.  m. — Weekly  program  of  classical  and  semi- 
classical  music,  by  the  Russian  Academy  of  Musical 
Art  trio. 

6:58  p.m. — Father  Ricard's  sunspot  weather  forecast. 

7:03  p.m. — Aeolian  organ  recital,  Alex  Reilly  at  the 
console. 

8:00  p.  m. — Packard    classic    hour. 

9:00  p.m. — Bob   Bottger  and   his   Venetians  dance 
orchestra. 

10:00  p.  m. — Packard    Six    Orchestra. 

Monday.  March  28 

5:30  p.m. — Virgil  Ray's  Winter  Garden   Orchestra. 

6:15  p.  m. — Radiolorial. 

6:30p.m.- — Garnet  Davis,  whistler;   Irene  Holden, 
violinist. 

7:00  p.m. — Johnston  and    Farrell'3   Music  Box  hour. 

8:00  p.m. — Program  by    Ferenz  Steiner   and    Robert 
Hurd. 

9:00  p.  m.  -  Program   by    Mrs.    Edward    C.    Crossman, 
contralto. 

9  :30  p.  m.— Program   by  Grace  Eaton   Dow,   piano 

recital. 
10:00  p.  m. — Weekly     program,     presenting     vaudeville 

artists,  by  Meiklejohn   Bros. 
Tuesday.  March  29 

6:30  to  6  :00  p.  m. — The  Dragon    Hawaiian*. 
6:15  p.  m.— Music   Appreciation   Chat. 
6:30  i>.  m. — Jack    Anthony.    Marimba. 

7  :00  p.  m.— Joey  Starr  and   his  orchestra. 

8:00  p.m. — Program  of  Italian  Folk  music,   with 

Virginia  Flohri. 
9:00  p.  m. — Thomas   Wallace,    baritone,   and    Leonttaa 

Redon.   mezzo,   soprani'. 
10:00  p.m.      Azure    Music   Club.     Glenn    Edmunds   and 
ins  Collegians.  Dance  Orchestra. 

Wednesday.   March   30 

5:30p.m.     Sebastians  Cotton  Club  Orchestra. 

B3.6  p,  m.     Radiotorial, 

R:30  p.  m.—  Program  by  the  SUvertone  Ladies  Quartet. 

"  tOfl  p.  ni.    -Ray    Fisher's    Original    Victorians    Dance 

Orchestra. 

■80p.m.     Nick    Harris,  deter, 

7  :J.">  i>.  in.     Helen  Guest,  ballad  singer. 

MOO  p.  m.     Calpel  Orchestra.  ectfon. 

fteOO  p.  m,     Gleaner  Quartet    Dorothy  Nystuen,  c 

cert  pianist 
10:00p.m.     Program  of  classic  music  bj   the  Sunset 

Instrumental   Quartet 
Thursday.  March  31 

5:30  p.  m. --Legion  Night  Club  Orchestra, 
8:15  p.  m. —  Radiotorial. 

m      Clarice  Russell  and  Leslie  Adams. 

program    presented    by    th«    l*m- 

of    Sou t hern    California. 
8:00  D.  m,  -  KFI    drama    hour. 
9:30  p.m.     Grace  Mead,  soprano. 
nOO  p.  m.     J,    Maurice   Woods,   baritone;  Ethel  Glas- 

man  Clark,  soprano. 
10:00  p.  ni.    -Program  of  modern  classical  music. 
Friday,  April    1 

>:S0  p.  m.  — Henry  Starr,  pianist  and  vocalist. 
BIB  p.  m.      KFI    Radiotorial    period. 
S:30  p.  m.  — Collegiate  Aeolians  Dance  Orchestra. 


7  :00  p.  m.— Aeolian    organ    recital,   Alex    Reilly   at  the 

console. 
8:00  p.  m.— Program  by  Paul   Roberts  and   Leslie 

Adams. 
9:00  p.m. — Program  by  Alma   Frances   Gordon. 
10  :00  p.  m.— Packard  Ballad  Hour. 

Saturday,  April  2 

5:30  p,  m. — Matinee  program. 

6  :15  p.  m. — Radiotorial  period. 

6  :30  p.  m. — Mack's   Collegians. 

7:30  p.  m.— Felipe    Delgado,   Media   Hora   Espanola. 

8:00  p.m. — Program  of  instrumental  music. 

9  :00  p.  m. — Hawaiian  program. 

10  :00  p.  m—  Packard  Radio  Club. 
11 :00  p.  m.— KFI  Midnight   Frolic. 

KNX— L.   A.   EVENING   EXPRESS, 
LOS  ANGELES— 337 

Daily  except  Sunday 

6:00  p.  m.— Biltmore  Hotel   Orchestra. 

6  :30  p.  m. — Dinner  hour  concert. 
Sunday,  March  27 

6:30  p.m. — First  Unitarian   Church. 

7:00  p.  m.— First   Presbyterian   Church   of  Hollywood. 

8:00  p.m. — Concert  orchestra. 

9  :00  p.  m. — Courtesy  program. 

Monday,  March  28 

7  :00  p.  m.— Courtesy  program. 
V  :30  p.  m.— Playlet. 

8:00  p.  m. — Courtesy  program. 

9  :00  p.  m. — Goodrich   Silvertown    Cord    Orchestra. 

10:00  p.m. — KNX   feature  program. 

11 :00  p.  m. — Gus   Arnheim's   Orchestra. 

Tuesday,  March  29 

7  :00  p.  m. — Feature  program. 

8  :00  p.  m. — Feature    program. 
9:00  p.m. — Courtesy   program. 

10:00  p.m. — Hotel    Ambassador    Orchestra. 
Wednesday,  March  30 

7  :00  p.  m.— Courtesy  program. 
7:30  p.  m. — Feature  program. 

8  :00  p.  m. — Courtesy  program. 

9  :00  p.  m. — Courtesy  program. 

11 :00  p.  m. — Hotel   Ambassador  Orchestra. 


»y,  March  31 

m. — Organ    recital. 

m.— Courtesy  program. 

10  :00  p.  m.— Tucker   and    Charleson. 

m. — Feature  program. 

m. — Hotel  Ambassador  Orchestra. 

April   1 
m. — Feature  program, 
m. — -Courtesy  program, 
m. -Feature  program. 

-American    Legion    Stadium. 
-Hotel  Ambassador  Orchestra. 


Thursd 

7  :00  p. 

8  :00  p. 
9 :00  to 
10:011  p 
11:00  p 
Friday, 
7 :00  p. 

8  :00  p. 
9:00  p. 

Ill  Mill  p 

11:00  p. 
Saturday,   April  2 

7  :0H  p.  m.      Stories    of    in^ei-t    life. 

7:15  p.m. — Announcement  of  Sunday  services. 

7  :30  p.  m. — Feature  program. 

s  mid  p.  m.     Feature  program. 

9  :00  p.  m.     Feature  program. 

In  mm)  p.  m.      Hotel    Ambassador    Orchestra. 

11  :00  p.  m.— KNX    Frolic    from    the   main   studio. 

KFWB— WARNER   BROS., 
HOLLYWOOD— 252 

Sunday.  March  27 

B  :80  to  9  miii  p.  m.      Studio    program. 

9  : on  to  11  :im  p.  m.-    Warner    Bros.    Frolic. 

Monday.  March  28 

B  mi  bo  7  :00  p.  m. —Dinner   hour  concert. 

bo  8 :00  p.m.' — Concert    orchestra    and    soloist*. 
i  8:10  p.m. — Daily    news    items. 

B  :  i 9  :O0  p.  m. — Owen    Fallon's   Californians. 

9:00  to  9:50  p.  m.— European    Novelty    Orchestra. 
9:50  to  10:00  p.  m. — Daily  newa  items. 

10  :00  to  11  :00  p.  m. — Rainbow    Hour. 

11:00  tO  12:00  p.  m, — Henry    Halstead    and    his 
orchestra. 

Tuesday.  March  29 

6 :00  to  7 :00  p.  m. — Dinner  boar  concert. 
7  :00  to  7  :S0  p.  m. — Studio   program. 
7  :30  to  8  :00  p.  m. — Program. 

-:10  p.m. — Daily    news   items. 
8 :10  to  9 :00  p.  m. — Jack,  Jim  and  Jean  Trio. 
9 :00  to  9 :50  p.  m. — LaMont  Stetaer,  baritone. 
9  :f>0  to  10  :00  p.  m.— Daily  news  items. 
10:00  to  11  :00  p.  m. — Rainbow    Hour. 
11 :00  to  12  :00  p.  m. — Henry    Halstead   and    his 
orchestra. 

Wednesday.  March  30 

5  :00  to  7  :00  p.  m. — Dinner   hour  concert. 

7  :00  to  7  :S0  p.  m. — Thirty   minutes   of  sunshine. 

7:30  to  7  :50  p.  m. — Popular  song   writer. 

7  :S0  to  8  :00  p.  m. — Daily    newa    item6. 

B  :00  to  9 :00  p.  m. — Glen   Edmunds  and   his   Collegians. 

9  :M  to  9  :50  p.  m. — String    Trio. 

9  :50  to  10  :00  p.  m. — Daily  new  s  items. 

10:00  to  11 :00  p.  m. — Rainbov-    Hour. 

11  :00  to  12:00  p.  m.— Henry    Halstead   and   his 
orchestra. 


Thursday,  March  31 

7:30  to  8:00  p.  m. — Program,    featuring    string    trio 

and  soloist. 
8:00  to  8:10  p.  m. — Daily  newa  items. 
8:10  to  9:00  p.  m. — Hawaiian    Trio. 
9  :00  to  9  :50  p.  m.— Ray   Bailey-s  String  Orchestra. 

9  :60  to  10  :00  p.  m. — Daily  news  Items. 

10  :00  to  11 :00  p.  m.— Rainbow  hour. 

11:00  to  12:00  p.  m.— Henry   Halstead   and   his 
orchestra. 

Friday,  April  1 

7  :00  to  7  :50  p.  m.— Warner  Bros.  Orchestra. 

7  :60  to  8:00  p.  m. — Daily  news  items. 

8:00  to  9:00  p.  m. — Warner   Bros.    Orchestra. 
9  :00  to  9  -.50  p.  m.— Melody  Makers'  hour. 

9  :50  to  10  :00  p.  m. — Daily   news    items. 

10  :00  to  11 :00  p.  m. — Rainbow    hour. 

11 :00  to  12:00  p.  m.— Henry  Halstead  and  his 
orchestra. 

Saturday.  April  2 

6  :00  to  7  :00  p.  m. — Dinner  hour  concert. 

7:00  to  8:00  p.m.— Carl  Dye  and  his  Melody  Makers. 

8  :00  to  9  :00  p.  m. — Program. 

9  :00  to  11 :00  p.  m. — Rainbow  hour. 

11:00  to  12:00  p.m.— Henry  Halstead   and   his 
orchestra. 


KGW— MORNING  OREGONIAN, 
PORTLAND— 491.5 

Sunday,  March  £7 

6  :00  to  7  :30  p.  m.— All-Artist  Orchestra. 
7:30  to  9  p.m. — Evening   services. 

9:00  to  10:00  p.  m.— Little  Symphony  Orchestra. 

Monday,  March  28 

7  :00  to  7  :30  p.  m.— Children's  program. 
7:30  to  7:45  p.  m. — Utility   service. 

8:00  to  10:00  p.  m.— Vaudeville  entertainment. 
10  :15  to  12  :00  p.  m. — Dance  music. 

Tuesday,  March  29 

6  :00  to  7  :00  p.  m.— Dinner  concert. 

7  :30  to  7  ;45  p.  m. — Utility  service. 

5  :00  to  10  :00  p.  m.— Educational   program. 
10  :00  to  12  p.  m, — Dance  music. 

Wednesday,  March  30 

00  to  7  :15  p.  m.— Utility  service. 
00  to  9  :00  p.  m.— Concert. 
00  to  10  :00  p.  m.— Concert. 

Thursday,  March  31 

7  :30  to  7  :45  p.  m.— Utility  service. 

7  :45  to  8  :00  p.  m. — Lecture. 

9  :00  to  10  :00  p.  m. — Vaudeville   entertainment. 

Friday,  April   1 

7  :00  to  7  :30  p.  m.—  Utility    service. 

7  :30  to  8  :00  p.  m. — Poultry  talk. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:30  p.  m.— Dance   music. 
10:30  to  12:00  p.  m.— Weekly  Frolic  of  the  Keep 
Growing  Wiser  Order  of  Hoot  Owls. 

Saturday,  April  2 

6  :00  to  7  :00  p.  m. — Dinner  concert. 
7:30  to  7  :45  p.  m. — Weather    report. 
10:00  to  12:00  p.  m— Dance    music. 


KFOA— RHODES  DEPARTMENT  STORE, 
SEATTLE— 454.3 

Monday.  March  28 

fi  :00  to  7  :00  p.  m. — Dinner  music. 

7  :00  to  7  :30  p.  m. — Popular  song  program. 

7:30  to  8:00  p.  m. — Cruise  of  the   Sound    Ferry    Line 

Buccaneers. 
8:16  to  8  :30  p.  m.— Industrial    News. 

Tuesday.  March  29 

6  :00  to  7  :00  p.  m. — Dinner  music. 

7  :00  to  7  :30  p.  m. — Children's   program. 
7:80  to  8:00  p.  m.— Pitchford    Sisters. 

8  :00  to  8  :30  p.  m.— Bridge  game. 
8  :30  to  9 :30  p.  m.— Male  Quartet. 

Wednesday,  March  30 

6  :00  to  7  :00  p.  m. — Dinner  music. 

7  :00  to  8  :00  p.  m.— Entertainers. 

8  :00  to  9  :00  p.  m.— Orchestra. 

9:00  to  10:00  p.  m.— Orchestra   and  soloists. 

Thursday.  March  31 

6  :30  to  7  :30  p.  m. — Orchestra. 
«:00  to  8:30  p.  m.— Doe   Proelss. 
8:30  to  9:30  p.  m.  —Trio  Da  Lux#, 

Friday.  April   1 

7  :00  to  8  :00  p.  m. — Studio    program. 
9:00  to  10:30  p.  m.-— Kirkland    Serenades. 

10:30  to  12:00  p.  m. —Weekly     frolic     of     th.     "Keep 
Growing  Wiser  Order  of  Hoot  Owls." 

Saturday.    April   2 

8  :00  to  7  :00  p.  m. — Dinner  music. 

B  :30  to  9  :30  p.  m.— Popular  studio  program. 

(Continued  on  Page  14 1 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  26,  1927 


PHILIP  GUEDALLA 

Brilliant  Lecturer  Coming 
to  Elder's  Gallery 

Philip  Guedalla,  who  is  one  of  the 
most  discussed  writers  of  the  present 
day,  and  who  ranks  among  the  fore- 
most English  historians,  will  visit 
San  Francisco  under  the  auspices  of 
Paul  Elder  during  his  present  Ameri- 
can tour. 

Those  who  hear  Mr.  Guedalla's  lec- 
tures will  come  in  contact  with  one  of 
the  most  brilliant  young  men  that 
England  has  produced  in  this  genera- 
tion. As  a  biographer,  historian  and 
literary  authority  he  holds  a  promi- 
nent position  among  English  writers, 
and  has  gained  an  international  repu- 
tation by  his  remarkable  series  of 
books,  which  includes  such  notable 
works  as  "Supers  and  Supermen,"  "A 
Gallery,"  "Masters  and  Men,"  "The 
Second   Empire,"  and   "Palmerston." 

During  his  American  tour,  Mr. 
Guedalla  will  deliver  a  course  of  lec- 
tures, one  of  which  will  deal  with  the 
methods  of  great  historians  and  will 
show  how  history  is  lengthening, 
widening  and  deepening  and  becom- 
ing constantly  more  specialized.  In- 
cidentally, he  will  explain  his  own 
methods  and  ideals.  He  will  also 
speak  on  present  day  literary  topics. 

While  in  San  Francisco  he  will 
speak  in  the  Paul  Elder  Gallery,  Fri- 
day afternoon,  April  8,  at  3:00 
o'clock,  on  "Present  Day  Literary 
Topics."  On  the  evening  of  the 
same  day,  in  the  Scottish  Rite  Audi- 
torium, he  will  speak  on  "How  His- 
tory is  Written." 


PLEASURE'S  WAND 
(Continued  from  Page  7) 

the  Finest,"  and  the  Lockfords, 
brother  and  sister,  French  dancers, 
with  Paul  Tisen  and  his  orchestra 
offering  "Dances  and  Music." 

There  will  be  a  number  of  other 
acts,  including  Robert  Chisholm,  Aus- 
tralian baritone ;  Jack  Haley,  a  comic, 
with  Flo  MacFadden  in  "Haleyisms" ; 


Josephine  Chappelle  and  Harry  Carle- 
ton  offering  "Just  a  Few  Things  You 
Haven't  Seen,"  and  the  Two  Daveys, 

novelty  comedy  jugglers. 

*  *     * 

Pantages 

David  Belasco's  play  "The  Return 
of  Peter  Grimm"  is  being  screened  at 
the  Pantages  theater  this  week.  Alec 
Francis  has  the  David  Belasco  role, 
with  Janet  Gaynor  and  Richard  Wal- 
ling supporting  him.  The  play  on  the 
stage  is  well  remembered,  but  it  is 
said  the  screen  version  even  outdoes 

the  play. 

*  *     * 

Granada 

This  week  the  Granada  is  showing 
on  the  screen  "Getting  Gertie's  Gar- 
ter." Marie  Prevost  has  the  role  of 
Gertie.  It  is  natural  to  connect  Ma- 
rie Prevost  with  a  picture  of  this 
title.  It  is  also  hard  to  picture  a  film 
of  this  title  without  Marie  Prevost. 

On  the  stage  the  Jack  Partington 
presentation  is  entitled  "Paradise 
Isle."  Major  Hammon  and  his  Royal 
Samoans  carry  out  the  atmosphere. 
Milton    Watson   and   Peggy    Bernier 

are  held  over  for  a  second  week. 

*  *     * 

California 

"The  Taxi  Dancer"  is  the  screen  at- 
traction this  week  at  the  California. 
Joan  Crawford  is  the  feminine  star 
while  Owen  Moore  has  the  masculine 
lead.  There  is  one  scene  in  particular 
that  deserves  mention,  that  of  the 
dance  of  Joan  Crawford  and  Douglas 
Gilmore. 


RADIO  PROGRAMS 

(Continued  from  Page  13) 

KOA— GENERAL    ELECTRIC,    DENVER 

—322.4  (Mountain  Time) 

Sunday.  March  27 

fi  :30  p.  m. — Dinner  concert. 

7:45p.m. — Service  of   First    Baptist   Church,   Denver. 

Monday.  March  2H 

o  :3u  p.  m. — Dinner  concert. 

7  :30  p  m. — Children's   hour. 

8:00  p.m. — Instrumental    program. 

8:15p.m. — Lion-'  Club  program. 

Tuesday,  March  29 

<»  :30  p.  m. — Dinner   concerl. 

7  :80  p.  m. — Farm  question  box. 

9:00  p.m. — Auction    bridge. 

Wednesday.  March  30 

6:30  p.m. — Dinner  concert. 

7  :30  p.  m.   -Wynken.    BIynkcn    and    Nod    time. 

s  :00  p.  m. — Instrumental    program. 

8 :16  p.  m. — Optimists'  Club  program. 

Friday.    April    1 

6:80  p.m.     Dinner  concert. 

7:00p.m. — "Aggie    K-ckoiTs." 

7:30  p.m.  —  Preview    of    International    Sunday    School 

lesson. 
8:00p.m.-    Instrumental    program. 
8:15  p.m.     Novelty    program. 
9:00p.m.      KOA    Minstrel   Show. 
Saturday.  April  2 
12  :15  p.  m.— Orcan   recital. 
10:15  p.  m.—  Dance  program. 


AERIAL  INCIDENTS 

(Continued  from  Page  10) 

who  and  what  the  station  is.  Would 
not  the  name  and  call  letters  at  the 
start  and  finish  of  a  special  broadcast 
be  sufficient?  The  owner  of  the  sta- 
tion and  the  announcers'  name  are 
excess  baggage  to  say  the  least,  and 
especially  when  the  public  is  request- 


ed to  furnish  the  funds.  There  does 
not  seem  to  be  much  doubt  but  what 
the  public  would  be  glad  to  give  what- 
ever they  could,  under  the  proper 
conditions. 


The-  New  Leap'/ 


—in  tire  history 

—is  the 

— Seiberling  All-Tread! 

—A  tire  that 

—  gives 

— sidewall  protection 

—good  looks 

-traction 

—in  an 

-unprecedented 

-degree! 

SEIBERLING 
ALL-TREADS 


Marshall  Square 
Rubber  Company 

Mission  Street  at  Tenth 
Phones  Market    3837-3838 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day  and   Night 

City    Sightseeing $3.00  per  hour 

Shopping 2.50  per  hour 

Short    Trips.    Taxicah    Rates 


PROSPECT 

4000 


585    Post.   St.. 
San  Francisco 


March  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


SOCIETY 

(Continued  from  Page  9) 

Mrs.  S.  C.  Selfridge  entertained  at  a  bridge  luncheon 
in  the  Roof  Lounge  of  the  Clift  hotel  recently,  in  honor 
of  her  niece,  Mrs.  Horace  Martin,  a  recent  bride.  Those 
enjoying  Mrs.  Self  ridge's  hospitality  were:  Mrs.  E.  T. 
Kruse,  Mrs.  Phelan  Woodworth,  Mrs.  Andrew  Cassell, 

Miss  Elizabeth  Kruse  and  the  guest  of  honor. 

*  *     * 

Miss  Mildred  Eda  Clark,  daughter  of  Mrs.  Frances  M. 
Clark,  was  married  to  Mr.  William  John  Paul  on  the  eve- 
ning of  Wednesday,  March  16th,  at  the  Lebanon  Presby- 
terian Church,  Reverend  K.  G.  Murray  officiating.  It 
was  followed  by  a  wedding  supper  in  one  of  the  private 
parlors  of  the  Hotel  Whitcomb. 

The  maid  of  honor  was  the  bride's  sister,  Miss  Ethyl 
H.  Clark,  and  the  best  man  was  Mr.  Walter  E.  Paully. 
Miss  Ruth  M.  Paul,  sister  of  the  bridegroom  and  Miss 
Alice  J.  Schmid  were  bridesmaids  and  Chester  Heath  and 
John  Baird  were  the  ushers. 

An  honored  guest  at  the  ceremony  and  wedding  sup- 
per was  the  great  grand  aunt  of  the  groom,  Mrs.  Marie 
Miller,  who  at  the  age  of  ninety-four  is  actively  interest- 
ed in  affairs  of  the  younger  generations  of  her  family. 

The  bride  wore  a  dress  of  ivory  white  taffeta.  Her  veil 
was  arranged  in  a  coronet  of  orange  blossoms  and  she 
carried  a  shower  bouquet.  The  maid  of  honor  wore  a 
dress  of  orchid  taffeta  in  bouffant  style  and  the  brides- 
maids wore  bouffant  dresses  of  taffeta  in  delicate  shades. 
All  carried  shower  bouquets  of  spring  flowers. 

Guests  at  the  wedding  supper  included  the  bride's 
mother,  Mrs.  Frances  M.  Clark,  the  groom's  parents,  Mr. 
and  Mrs.  F.  F.  Paul,  Reverend  K.  G.  Murray,  Mrs.  A.  F. 
Bender,  Mr.  and  Mrs.  Clarence  J.  Ness,  Mr.  and  Mrs.  Clar- 
ence L.  Droit,  Misses  Evelyn  and  Betty  Droit,  Miss 
Norma  Paul,  Mr.  and  Mrs.  Harry  J.  Lemos,  and  Mr.  and 
Mrs.  Grover  Tracy. 

Spring  flowers  and  attractive  place  favors  were  used 

as  table  decorations  at  the  wedding  supper. 

*  *     * 

Dinner  Dance  at 
Hotel  Mark  Hopkins 

In  honor  of  their  niece,  Miss  Margaret  Finley,  a  din- 
ner dance  party  was  given  at  the  Mark  Hopkins  Hotel 
on  Saturday,  March  12,  by  Captain  and  Mrs.  Edward 
Albert  Beeler. 

The  party  were  seated  around  a  beautifully  decorated 
oval  table  and  the  guests  included : 

Mesdames  Mary  J.  Cooke,  Charles  Barry ;  Misses  Alice 
Hanlon,  Mildred  Rigg,  Rheta  Snead,  Mary  Balch,  Thelma 
Shelley,  Marion  Easterbrook,  Betty  Wills.  Elizabeth 
Markley;  Messrs.  Richard  Kennedy,  Lyndon  Farwell, 
Merle  Glasgow,  James  Countryman.  William  Balch,  Sam- 
uel Grundman,  Philip  Weaver.  Donald  Case,  Elton  Green, 

Charles  Barry. 

*  *     * 

Mrs.  Valahdin  Emerson  gave  a  dinner  recently  in  com- 
pliment t<>  Camelia  Campbell,  and  other  members  of  tbe 
Walker  Whiteside  company,  who  were  playing  at  the  Co- 
lumbia.   The  dinner  took  place  in  the  Arabian  studio  of 

Mr.  William  G.  Classon  on  Van  Ness  Avenue. 

»     *     « 

Bridge 

Mrs.  M.  C.  Lighter  entertained  at  a  bridge  luncheon  at 
The  Clift  recently  in  honor  of  Miss  Beatrice  Lighter, 
whose  engagement  to  Mr.  Samuel  Porte  has  recently  been 
announced.  Mrs.  Lighter  chose  pink  as  the  color  for 
decorating  the  luncheon  table,  and  this  was  carried  out 

in  carnations,  tulle  and  candles. 

*  *     * 

The  English  Speaking  Union  gave  a  large  luncheon 
at  the  Clift  Hotel  recently,  having  as  guest  of  honor  and 


principal  speaker  Sir  George  Paish,  Governor  of  the 
London  School  of  Economics,  and  formerly  Editor  of 
"The  Statist."  During  the  War,  Sir  George  was  financial 
Advisor  of  Great  Britain,  and  since  the  Armistice  his 
work  has  been  connected  with  the  financial  reconstruction 
of  the  leading  powers  of  Europe.  Mr.  T.  Arthur  Rickard, 
President  of  the  Union,  presided  at  the  luncheon. 

*  *     * 

Mr.  and  Mrs.  Richard  I.  Scollin  of  Los  Angeles  have 
been  guests  at  the  Hotel  Whitcomb  during  the  past  week. 
The  Scollins  left  Los  Angeles  for  Santa  Barbara  for  the 
ground  breaking  of  the  New  Biltmore  at  Santa  Barbara 
last  Saturday,  of  which  Mr.  Scollin  is  to  be  the  manager. 
Following  the  ceremony  of  ground  breaking,  the  Scollins 
drove  to  San  Francisco  where  they  have  spent  the  past 
week   being   entertained   by   their  friends   in   the   bay 

district. 

*  *     * 

Countess  Entertains 

Countess  Florenza  and  Senor  Carlos  G.  Monsalve, 
Peruvian  Vice-Consul,  entertained  in  their  apartment, 
Crest  View,  with  an  evening  of  music  on  Thursday, 
March  17,  artists  of  wide  reputation  contributing  an  ex- 
cellent program.  Among  the  guests  were :  Consul-General 
of  Peru,  Senor  and  Senora  Santiago  Llosa,  Mr.  and  Mrs. 
Emil  Blankenburg,  Mr.  and  Mrs.  Joseph  Hauser,  Mr.  and 
Mrs.  James  Isherwood,  Mr.  and  Mrs.  Martial  Davoust, 
Mr.  and  Mrs.  W.  McKay,  Mr.  and  Mrs.  A.  Siebrecht,  Mr. 
and  Mrs.  N.  Lawrence  Nelson,  Mr.  and  Mrs.  Clayton 
Sauter,  Mrs.  Trumbo  McClain,  Mrs.  James  Trumbo,  Senor 
Don  Hoaracio  Robina  (Consul  of  Argentina),  Madame 
Pearl  Ladd,  Miss  L.  White,  Miss  Robina  McKay,  Mrs. 
George  Austin,  Dr.  Frederick  Warford,  Mr.  and  Mrs.  J.  E. 
Smith,  Miss  Florence  McEachram,  Miss  Geneve  Shaffer, 
Dr.  C.  C.  Corley.  Mrs.  Helen  Gray  and  Mrs.  Norman 
Sinclair. 


LOWER 

Drive  Yourself  Rates 

On  Coupes,  Sedans  and  Roadsters 


NO  HOUR  CHARGE  WEEK  DAYS 

Only  to  raits  per  half  hour  on  trips  <>i  less  than  $o 
wilrs  mi  nights  and  Sundays 

Four  and  Light  6-Cylinder  Cars  .10  Cents  Per  Mile 

Medium  6-Cylinder  Cars     12  Cents  Per  Mile 

Large  6-Cylinder  Cars 14  Cents  Per  Mile 

Rates  Include  Gas,  Oil,  Insurance 

Two  cents  per  mile  reduction  on  trips  of  100  miles 
or  more  in  one  day 

STANDARD 

Drive  Yourself  System 

750  Post  St.  Phone  Franklin  224 

OAKLAND — EfiM    Harrison:    Oakland    3101 
BERKELEY— leleeraph    Avenue   at    DwigM    Wmj:    Berkeley   910C 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  26,  1927 


GIFFORD  PINCHOT,  former  Governor  of  Pennsyl- 
vania, writes  an  open  letter  to  the  Governor  of  Cali- 
fornia, pointing  out  the  fact  that  "electricity  will  soon 
have  more  to  do  with  the  comfort,  convenience  and  cost 
of  living  of  the  average  man  and  woman  than  anything 
else  but  food  and  clothing."  We  are  lucky  in  California 
in  having  good  and  reliable  public  service  corporations. 

*  *     * 

It  has  been  recently  said  and  with  entire  truth  by  the 
California  Taxation  Improvement  Association,  that 
"there  is  probably  no  single  factor  that  has  so  operated 
to  frighten  away  desirable  citizens  and  to  keep  millions 
of  dollars  worth  of  property  out  of  this  State  as  the  Cali- 
fornia inheritance  tax."  .  .  .  "Many  people  are  admit- 
tedly not  legal  residents  of  California  because  of  the 

State  inheritance  tax." 

*  *     * 

"The  City,"  the  organ  of  the  San  Francisco  Bureau  of 
Governmental  Research,  says  with  much  wisdom  that 
"the  multiplicity  of  'funds'  all  legally  created,  is  undesir- 
able from  the  accounting  standpoint,  and  more  important, 
tends  to  create  separate  independent  entities  and  expendi- 
ture programs  that  are  not  easily  accountable.  The  re- 
sult under  existing  municipal  organization,  is  a  diffusion 
of  responsibility  for  the  municipal  program  as  a  whole." 

*  *     * 

There  is  a  project  which  we  recommend  to  save  the 
Pipe  Line  Trail  and  Bootjack  Creek  on  Tamalpais  for 
hikers  and  nature  lovers  by  acquiring  554  acres  of  land 
lying  on  the  side  of  Mount  Tamalpais  just  above  Muir 
Woods  and  below  the  Marin  Municipal  Water  District 
holdings.  If  this  is  not  purchased  it  will  be  disfigured 
by  being  cut  into  lots  and  covered  with  cheap  week-end 

shacks. 

*  *     * 

The  Immigration  Restriction  League  of  Washington. 
D.  C,  says  that  a  propaganda  is  on  foot  to  break  down 
the  restriction  on  immigration  and  thus  to  throw  the 
country  open  to  invasion  by  racially  and  otherwise  un- 
desirable people.  This  attempt  must  be  firmly  met.  We 
agree  with  the  Immigration  Restriction  League  that  the 
safety  of  this  country  depends  to  a  great  extent  upon 

carefully  restricted  immigration. 

*  *     * 

Clay  and  pottery  manufacture  is  taking  a  great  stride 
forward  in  this  State;  we  are  credited  with  the  finest 
deposit  of  clay  in  the  United  States  in  Orange  County. 
So  promising  is  the  development  that  the  Santa  Fe  has 
constructed  a  new  fourteen  mile  railway  for  the  express 

purpose  of  handling  the  clay. 

*  *     * 

The  Fireman's  Fund  Record  issued  this  March  is  an 
automobile  number  and  may  be  recommended  as  a  very 
creditable  production  which  is  prefaced  by  a  telling  argu- 
ment against  the  State  Insurance  agitation. 

*  *     * 

The  Commonwealth  Club  issues  as  its  "XXII  volume 
of  Transaction  of  the  Commonwealth  Club,"  a  brochure 
on  Auto  Accident  Prevention.  It  is  an  admirable  state- 
ment of  the  matter  from  various  angles  by  reliable  peo- 
ple.   Nothing  better  has  been  done  on  this  subject. 

*  *     * 

In  the  everlasting  conflict  on  the  railways  rates  be- 
tween the  agriculturists  and  the  railroads  it  must  not  be 
overlooked  that,  as  a  matter  of  fact,  railroad  rates  have 
not  kept  pace  with  the  increase  in  agricultural  prices. 


THE  SAN  FRANCISCO  BANK| 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  IOTH.   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINCS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  192G 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund     over    $565,000.00, 

standing    on    Eooks    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

IIAICHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4J/()  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  DE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:     TORONTO,    CANADA 
Paid    Up  Capital  $20,000,000  $20,000,000   Reserve  Fond 

All  kindB  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued  :  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND  ;  NEW  YORK  :  PORTLAND.  ORE.  ;  SEATTLE. 
WASH.;  MEXICO  CITY.  MEXICO. 

San    Francisco    OfTice:      450    California   Street 
BRUCE    HEATHCOTE  W.    J.    COULTHARD 

Manairer  Asst.  Manager 


Compensation.    General    Liability.    Plate    Glass.    Accident    and    Health, 
Fidelity   and    Surety.    Burglary,    Automobile    Insurance 


Branch    Office    Pacific  Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.     GASHOLDERS.     SMOKESTACKS.     ETC. 

San    Francisco.   Calif.  Los  Angeles.   Calif. 

114  Market  Street  5717  Santa  Fe  Avenue 


MADE  TO  ORDER  ONLY 
IhosEI&ttl  SHIRTS  rJSosMKstd 

WK?      ---BBS     '-SIHF 

Large  Assortment  of  Imported  Fabrics 


25   Kearny   Street 


Phone    Kearny   .1711 


W.  W.  HEALEY 

NOTARY    PUBLIC— INSURANCE    BROKER 

208   Crocker  Building    (Opposite   Palace   Bote)) ,    San    Francisco 
PHONE    KEARNY   391 


[arch  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

A  Day  in  Havana 

By  John  Brayton 


17 


Yo  quiero  mucho  la  Habana!    Anyone  would. 

As  you  approach  from  the  sea  you  have  long  vistas  of 
reen  hills,  very  beautiful,  with  the  blue  water  in  front. 
Iradually  out  of  the  haze  comes  the  city,  resolving  itself 
■om  soft  gray  and  dove  tones  into  light  and  delicate 
inks  and  yellows  with  warm  reds  where  the  tiled  roofs 
aow  through.  As  you  pass  the  Moro — less  like  a  fortress 
dan  a  fat,  helpless  old  lady,  very  innocent — you  are 
ntranced.  The  harbor  is  small.  Your  eyes  take  it  all 
l  with  one  sweep.  But  you  look  again,  all  around,  and 
gain.  For  every  time  you  look  there  is  another  building 
r  archway,  or  very  old  tiled  roof  or  boat  or  a  green  hill 
nder  the  warm  sun — always  a  new  surprise. 

While  we  are  anchoring,  small  row  boats  swarm  about 
le  ship.  These  are  manned  by  two,  one  to  control  the 
luff,  one  to  manage  the  bottles  of  liquor  and  the  hand 
nes  that  are  thrown  up  the  side  of  the  ship  to  draw  up 
ne  baskets.  The  officers  of  the  ship  order  fire  hose  with 
treams  playing  on  every  side  to  keep  these  boats  away. 
:ut  the  ones  assigned  to  this  duty,  become  very  neglect- 
al  and  many  times  the  baskets  slide  up  the  ship's  side 
)  a  port  hole  where  one  or  more  of  the  crew  wait.  And 
i  the  evening  the  crew  is  not  all  sober,  after  all. 

The  doctor's  inspection,  a  mere  formality,  is  quickly 
ut  through  and  we  go  ashore  in  the  launch,  for  there 
)  very  little  dockage  and  the  ship  anchors  in  the  stream, 
.cross  the  quay  front  you  enter  into  beauty  made  mate- 
ial,  beauty  chiseled  from  stone  and  wrought  from  iron 
ntil  you  stop  and  gasp.  At  first  you  can  only  gaze, 
'here  are  so  many  old  stone  walls,  so  many  high  windows 
nd  balconies  protected  by  the  most  cleverly  wrought 
■on,  that  you  are  bewildered.  Here  is  a  thick  archway 
ver  the  street  with  rooms  and  ledges  above.  And  just 
eyond  there  is  an  old  church,  so  very  hoary  that  it  seems 
}  spend  all  its  time  musing  in  the  sun.  It  is  a  very 
plendid  sun  that  glosses  everything  with  gold;  the 
tones,  the  windows,  the  tiles  and  the  green  hanging  over 
tie  walls  about  the  tiny  yard. 

There  are  many  beautiful  examples  of  statuary  in  the 
treets  and  parks.  In  the  evenings,  people  stroll  here  or 
it  to  chat  in  musical  voices.  And  about  the  nude  statu- 
ry  naked  children  play,  perfectly  in  place. 

The  ever  present  lottery  ticket !  You  cannot  escape 
;.  It  is  displayed  everywhere  like  our  sensational  papers, 
len  hawk  them  down  the  streets  as  if  they  were  selling 
n  "Extra!" 

You  take  a  machine  and  are  driven  far  out  from  the 
ity's  center.  There  are  parked  boulevards — you  could 
ot  see  bare  streets  from  the  ship,  you  could  see  only 
reen  ribbons.  Now  you  understand  why.  The  streets 
re  arched  over  with  trees  and  are  lined  with  shrubbery, 
'here  is  only  one  "For  Sale"  sign  along  the  entire  dis- 
ance.  All  the  streets  curve  —  thank  God  for  curved 
treets!  Commanding  residences  stand  in  the  glens  and 
nog  the  hills.  There  is  something  familiar  about  these 
Id  you  wonder  what  it  is  until  you  hark  back  to  Cali- 
ornia.  This  is  what  the  Californians  are  feverishly 
rying  to  imitate  in  many  districts.  Only  here  is  stone, 
here  veneer  and  plaster.  How  little  would  be  required 
o  really  reproduce  these,  yet  what  a  difference  between 
hese  and  their  imitations! 

As  you  return  toward  the  city  you  meet  a  funeral, 
'here  are  eight  coal  black  horses  draped  in  black.  A 
oal  black  man  is  up  on  the  first  team  and  another  on 
he  black  hearse.  Following  the  hearse,  which  passes 
nng  at  the  trot,  comes  a  stream  of  conventional  auto- 


mobiles. All  the  natives  stop  and  remove  their  hats  as 
the  train  passes.  You  do  the  same.  Later  you  meet 
another  funeral,  but  this  time  there  are  only  four  black 
horses  and  no  black  rider.  Apparently  the  worth  of  the 
departed  is  measured  by  the  number  of  black  horses  in 
his  funeral  train.    Let  us  strive  for  many  black  horses! 

And  so  back  to  the  corner  cafe  in  the  old  part  of  town 
where  you  have  coffee — pure  Mocha,  and  immense  sand- 
wiches with  relishes.  What  a  place  to  dream  an  after- 
noon away !  There  is  only  one  discordant  note,  one  ele- 
ment out  of  place, — the  automobiles.  This  old  city  was 
never  built  for  modern  traffic.  Machines  must  pass  in 
only  one  direction  and  the  intersections  are  so  narrow 
that  approaching  drivers  must  give  ample  warning  with 
their  horns.  This  makes  a  bedlam  where  there  should 
be  only  tinkle  of  mule  bells  and  the  soft  shuffle  of  cloven 
hoofs.  There  are  tiled  floors  in  the  cafe,  which  is  open 
on  two  sides  to  the  street.  Clever  tile  designs  are  spread 
along  the  walls.  Old  men  shuffle  about  and  young  men 
transact  business  in  a  leisurely  manner.  These  people 
surely  take  time  to  live. 

But  the  hour  to  go  aboard  approaches.  You  wander 
aimlessly  in  the  general  direction  of  the  dock.  The  soft 
lights  from  upper  balconies  and  lower  floors  set  you  to 
dreaming.  The  voices  in  the  purple  archways  echo  very 
musically.  Sometimes  the  moon  is  on  your  right,  some- 
times on  your  left.  You  begin  to  think  you  should  be 
reaching  the  dock,  but  do  not  find  it.  And  you  ask  a 
citizen,  "Senor,  habla  usted  Ingles?"  But  you  are  an- 
swered with  a  shake  of  the  head.  You  buy  fruit  with 
the  same  question  and  are  given  the  same  answer.  These 
folks  can  understand  your  money,  but  not  your  words. 

You  buy  more  fruit  until  you  are  completely  over- 
loaded, all  to  no  purpose.  At  last  in  answer  to  your, 
"Senor,  habla  usted  Ingles?"  you  are  given  a  grudging, 
"Poquito."  And  you  put  your  question  in  English : 
"Which  is  the  way  to  the  Santa  Clara  docks?"  This 
time  you  are  sent  in  a  direction  away  from  the  moon, 
but  you  do  not  find  your  destination.  Apparently  the 
words  Santa  Clara  are  the  only  ones  caught  by  your  in- 
formant and  there  are  several  Santa  Claras.  Again  and 
again  you  ply  your  "Amigo"  until  one  man  puzzles  a 
while,  counts  on  his  fingers,  "Una,  dos,  tres,  quatro,  cinco 
— fife  block  dis  way  den — whouffff!"  and  he  makes  a 
wide  sweep  with  his  arm  in  a  general  right  angled  direc- 
tion from  everywhere.  You  make  toward  the  moon, 
count  five,  whouff — and  there  is  the  dock. 

But  you  will  always  want  to  go  back  to  Havana  and 
spend  more  time. 


Testimonial  Banquet 
at  Hotel  Mark  Hopkins 

United  States  Senator  Samuel  M.  Shortridge,  Lieute- 
nant-Governor Buron  R.  Fitts,  William  H.  Crocker,  Ray- 
mond Benjamin,  Mark  L.  Requa,  and  John  L.  McNab  are 
among  the  California  notables  who  will  speak  at  the  big 
public  testimonial  banquet  in  honor  of  United  States 
Attorney  George  J.  Tatfield  at  the  Hotel  Mark  Hopkins 
here  next  Saturday  night.  March  26. 

The  testimonial  has  been  organized  by  a  group  of 
American  Legion  officials,  representing  every  part  of  the 
state,  to  signalize  Hatfield's  retirement  from  the  Vet- 
erans' Welfare  Board. 

Besides  scores  of  Federal,  State  and  Municipal  officials, 
and  business  and  professional  leaders,  delegations  of  rep- 
r  sentatives  from  all  American  Legion  posts  in  California 
will  attend  the  banquet. 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  26,  1927 


FROM    ONE    THING    TO   ANOTHER 
By  Eleanor  E.  F.  Ross 
Bridge  Babble 

The  American  Toll  Bridge  broke  its  own  record  last 
Saturday,  the  19th,  when  its  artisans  lifted  the  second 
span  of  the  Carquinez  Straits  Bridge  into  place  in  exactly 
34  minutes ! 

Being  intensely  interested  in  bridges  at  the  present 
time,  and  always  on  the  lookout  for  feats  of  industrial, 
sporting,  artistic  and  professional  prowess,  I  thrilled  with 
pride  at  this  last  record-breaking  accomplishment  of  our 
biggest  bridge  building  concern  in  the  West. 

The  450-foot,  750-ton  suspension  span  of  the  Carqui- 
nez Bridge  is  the  last  link  in  the  tremendous  structure, 
and  incidentally  forms  the  last  link  in  the  Pacific  High- 
way. 

The  methods  for  raising  the  span  were  precisely  those 
used  two  weeks  ago,  when  the  lifting  of  the  first  span 
was  successfully  accomplished  in  fifty  minutes.  About 
10,000  spectators  watched  proceedings  last  Saturday  and 
cheered  with  the  workmen  at  the  finish. 

The  time  taken  for  either  of  these  feats  is  the  shortest 
on  record  for  engineering  work  of  this  kind. 

It  is  interesting  to  note,  in  this  connection,  that  the 
Brooklyn  Bridge  was  talked  about  for  half  a  century  be- 
fore the  initial  work  was  even  started ;  Sydney,  Australia, 
"talked  about"  its  particular  bridge  for  thirty  years  be- 
fore building  it;  the  Bay  Bridge  (the  bridge  contem- 
plated between  San  Francisco  and  Oakland)  has  been  a 
topic  of  conversation  since  1849 ! 

Every  day  we  learn  something.  From  the  above  facts 
we  conclude  that  hundreds  of  tons  of  intricate  steel  work 
can  be  slipped  into  place  over  dizzy  heights  and  tumbling 
waves  in  almost  the  same  time  that  it  takes  the  ordi- 
nary man  to  clothe  and  shave  himself!  And  we  also  learn 
that  time  and  talk,  the  principal  standbys  of  politicians, 
are  practically  eliminated  when  private  corporations  are 
employed  to  perform  tremendous  mechanical  achieve- 
ments. 

*     *     * 

You'll  Like  Nevada! 

That's  what  the  Board  of  Governors  of  the  Nevada 
Transcontinental  Highways  Exposition  say.  And  we 
should  like  Nevada! 

The  state  of  Nevada  spent  one  million  dollars  at  our 
1915  Exposition ;  Nevada  is  our  sister  state,  resembling 
in  quite  a  few  characteristics,  the  state  of  California ; 
Nevada's  founders,  like  the  founders  of  the  Golden  State, 
were  hardy  pioneers,  traveling  over  the  vast  continent 
in  prairie  schooners,  lured  by  the  magic  word, — "gold!" 

Now  Nevada  is  busy  planning  and  building  an  Exposi- 
tion in  the  pretty  little  city  of  Reno,  which  exposition  is 
to  commemorate  the  opening  of  the  Victory  Highway, 
and  will  take  place  from  June  25th,  to  July  31st,  inclusive. 

The  state  legislature  appropriated  8100,000  for  the 
erection  and  maintenance  of  the  California  Building  at 
the  Nevada  Exposition,  the  first  structure  to  be  com- 
pleted on  the  fair  grounds,  and  the  Board  of  Supervisors 
has  set  aside  S10,000  or  so  for  a  San  Francisco  exhibit. 

The  manufacturers  of  the  bay  region  should  take  cog- 
nizance of  the  fact  that  this  is  a  mighty  good  opportunity 
for  displaying  their  various  productions  and  incidentally 
a  chance  to  boost  the  Nevada  fair.  Let's  be  as  helpful  to 
Nevada  as  Nevada  has  been  to  us  in  the  past ! 


Get  a  Left  Handed  One 

"My  carburetor  is  out  of  order,  but  I  think  I  can  put 
it  right." 

"Have  you  a  mechanical  bent?" 

"No,  but  perhaps  my  neighbor  has  one.  I'll  borrow  it." 
■ — Everybody's. 


PHONE  GKAYSTONE   428 


LOU  W.  SARTOR.  Proprietor 

LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All    Popular  Brands   Eastern  and   Western    Oils 

New  Method   Washing  and   Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling  and   Greasing — Battery  Service 

AT    CALPET   GAS  STATION 

Post  and    Franklin    Streets  San    Francisco.    Calif. 


GRAYSTONE    130 


OPEN    DAY    AND    NIGHT 


SHERWOOD'GARAGE 

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Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in    conjunction    with 

St.    Georce    Garaee.    410    Bush    St.  Monarch    Garacje.    1361    Bush    St. 

Manaeremcnt  of  WILLIAM   SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


THIRD     STRE  ET 

STERLING    ANDERSON. 


GARAGE 

Manager 


Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third   and  Folsom  Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


TEL.  GRAYSTONE  426S 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy  -  Acetylene  Weld- 
ing— Blacksmi  thing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


We  use  only  the  best  soap.    For  instance,  Collates   (Soap 
and  Perfume  makers  for  over  100  years). 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula    Phone   San    Mateo    1-188 


San   Francisco 


March  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

CALAVERAS  VALLEY  and  the 
surrounding  mountains  which 
!orm  the  natural  walls  for  the  Cala- 
veras Reservoir,  a  part  of  San  Fran- 
isco's  water  supply,  make  up  one  of 
;he  most  scenic  trips  in  the  entire 
3ay  District,  according  to  L.  L.  Nor- 
is  of  the  National  Automobile  Club. 

The  advisable  route  by  which  to 
■nake  this  trip  is  to  go  either  via 
STiles  Canyon  to  Sunol,  which  is  the 
ogical  route  for  San  Francisco  and 
leninsula  motorists  using  the  new 
Dumbarton  Bridge,  or  to  go  from 
Mission  San  Jose  via  a  good  gravel 
:-oad.  The  first  route,  however,  is 
nore  scenic  and  adds  much  to  the 
ileasure  of  the  trip. 

Go  east  out  of  Sunol  through  the 
ntrance  to  the  Water  Temple  and 
lontinue  for  one  mile  on  the  Sunol- 
Vlission  Jose  road.  At  this  point 
here  is  a  right  hand  turn.  About 
)ne  hundred  feet  beyond  the  turn,  a 
•oad  leads  to  the  left  through  a  gate 
—this  is  the  entrance  to  the  Cala- 
veras Valley.  The  first  mile  or  so 
leads  through  a  rolling  valley  and 
Tosses  San  Antonio  Creek.  There  is 
[uite  a  bit  of  water  in  the  stream 
low  and  this  affords  an  ideal  spot  for 
:he  picnic  lunch. 

As  the  road  enters  the  canyon,  it 
forks,  one  road  leading  to  "Calaveras 
Dam"  and  the  other  to  "Calaveras 
Reservoir."  Take  the  right  hand  road 
eading  to  the  Reservoir.  This  road 
s  somewhat  narrow,  but  not  danger- 
)us,  and  due  to  the  many  curves, 
some  second  gear  work  is  necessary. 
Hit  no  one  with  average  driving  ex- 
terience  will  have  any  difficulty.     By 


making  the  trip  from  Sunol  to  Mil- 
pitas,  the  inside  of  the  road  is  nego- 
tiable the  entire  distance. 

Every  turn  of  the  road  affords  a 
different  and  more  interesting  view 
of  the  Lake,  which  has  more  water  in 
it  now  than  it  has  had  for  several 
years. 

The  wild  flowers  are  just  beginning 
to  bloom  and  here  and  there  you  find 
a  cluster  of  deep  golden  poppies,  a 
bunch  of  purple  and  white  lupin,  and 
occasionally  a  dash  of  flame  color 
which  proves  to  be  Indian  Paint 
Brush,  to  say  nothing  of  the  acres  of 
wild  mustard  which  give  the  hillsides 
a  carpet  of  yellow.  The  wild  flowers 
are  more  luxuriant  and  plentiful  on 
the  southern  slopes,  but  this  entire 
section  will  be  a  riot  of  color  with  a 
few  more  days  of  sunshine. 

The  road  from  the  south  end  of  the 
Reservoir  is  an  excellent  improved 
gravel  road  through  a  prosperous 
farming  country. 

While  this  trip  can  be  comfortably 
made  in  four  or  five  hours,  in  order 
to  thoroughly  enjoy  it,  one  should 
plan  to  spend  a  day  as  there  are 
many  spots  which  tempt  you  to  stop 
and  linger  awhile. 

*     *     * 

An  important  phase  of  Traffic 
Safety  work  is  the  organization  of 
units  of  Junior  Traffic  Police  and 
their  use  at  school  crossings  during 
the  hours  when  children  are  going  to 
and  returning  from  school. 

In  addition  to  providing  for  the 
safety  of  the  children  at  the  cross- 
ings, this  affords  a  means  of  giving 
to  a  number  of  boys  each  year  a 
liberal  education  in  traffic  matters, 
impresses  them  with  the  need  for 
caution  on  the  part  of  both  motorist 
and  pedestrian  and  gives  them  an  in- 
sight into  the  lax  manner  in  which 
some  motorists  conduct  themselves. 
It  gives  them  a  sense  of  responsibil- 
ity, is  a  source  for  the  dissemination 
of  safety  education  to  members  of 
these  boys'  families  and  tends  to  fit 
the  boys  to  become  careful  drivers 
when  they  get  cars  of  their  own. 


News  From  Santa  Cruz 

The  largest  crowd  to  ever  visit 
Santa  Cruz  in  March  was  present  on 
the  boardwalk  and  beach  last  Sunday. 
Now  that  continued  good  weather  is 
predicted  for  the  Santa  Cruz  area, 
thousands  of  motorists  are  expected 
to  visit  this  celebrated  all  year  play- 
ground every  weekend  from  now  on. 
The  largest  spring  and  summer  busi- 
ness in  their  historj  is  anticipated  by 
the  management  of  the  Casa  del  Rev 
Hotel,  Apartments  and  Cottages. 

All  roads  to  Santa  Cruz  are  in  ex- 
cellent condition;  repairs  necessitated 
by  the  ravages  of  recent  storms  have 
been  entirely  completed. 


Instant  hot  water  at 

3  a.  m.  by  turning 

faucet 

Automatic  gas  water  heater  brings 
comfort,  convenience 

The  nearest  hot  water  faucet  is  al- 
ways a  source  of  refreshing  comfort 
— with  an  automatic  gas  water  heater 
in  your  home. 

It  supplies  plentiful  hot  water  any 
time.  All  you  do  is  turn  on  a  hot 
water  tap  for  a  cupful  or  gallons  of 
steaming  water. 

For  further  advice  on  automatic  gas 
water  heaters  write  or  phone  our 
local  office. 


"PACIFIC  SERVICE* 

Pacific  Gas  and  electric  Company 

Owned  •  Operated  •  Managed 


by  Calif  a 


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liked  by  all- 


GEO.   W.   CASWELL 

Sutter  6654  or  Oakland    1017 
Telephone  Direct. 

I.SAO.ftOO  cyps   wmrm   served   at   the 
Panama-Pacific    International    Exposition 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  26,  1927 


GOLF 

By  Fred  Blair 


€»     €£» 


Emperor  Stafford, 
leader  oj  the 
Free  Staters, 
at  the 
St.  Patrick's  Day 
Tournament 
at  Lakeside 


I  ittie    1 1  Jarry. 

St.  Patrick's  Day  Tournament 

HARRY  IGNATIUS  STAFFORD,  the  rotund  Emperor 
of  Locker  Room  328  at  the  Olympic  club,  success- 
fully engineered  the  ninth  annual  St.  Patrick's  Day  golf 
tournament,  at  Lakeside,  on  St.  Patrick's  Day. 

This  annual  event  has  become  an  institution  and  is  one 
of  the  most  talked  of  tournaments  in  the  country — where 
men  of  all  nationalities  and  walks  of  life  meet  on  equal 
footing  just  one  day  a  year. 

Judges,  lawyers,  bank  directors,  politicians,  dentists, 
doctors  and  prosperous  business  men,  met  in  a  spirit  of 
good  fellowship  and  put  over  the  greatest  one-day  golf 
tournament  of  the  year. 

"Dink"  Templeton,  the  boy  wonder  track  coach,  at 
Stanford  University,  won  the  ninth  annual  St.  Patrick's 
Day  golf  championship. 

"Dink"  spirited  the  18  holes  so  fast  that  he  out-dis- 
tanced Eddie  Twiggs,  the  Olympic  Club's  greatest  golfer, 
by  two  lengths  with  a  card  of  74,  against  Twiggs  76. 

Templeton  has  the  makings  of  a  real  Bobby  Jones. 
Like  Eddie  Twiggs  his  heart  and  soul  is  in  the  game. 

Richard  L.  "Dink"  Templeton  is  in  line  to  captain 
America's  athletes  at  the  Olympian  games,  this  sum- 
mer, which  is  a  great  feather  in  "Dink's"  cap  if  the  thing 
goes  through. 

Speaking  of  Eddie  Twiggs,  perhaps  there  is  no  greater 
amateur  medalist  in  the  bay  region.  No  matter  where 
Eddie  happens  to  play,  you  can  always  rely  on  his  figur- 
ing close  to  the  top.  Without  doubt  Twiggs  is  the  most 
consistent  performer  at  Lakeside.  Out  of  the  200  mem- 
bers and  guests  that  golfed  and  dined,  the  Student  Prince 
was  complimented  on  every  hand  for  his  wonderful  suc- 
cess in  putting  the  affair  over. 

The  Emperor  was  the  leader  of  the  Free  Staters,  ac- 
companied by  his  good  friend  John  Tait, — while  Louis 
Ferrari,  Dr.  Carney  Bricea,  and  Ex-Congressman  Chaun- 
cy  Tramutolo  led  the  Mussolinis. 

When  the  players  arrived  at  the  starter's  box  they 
were  greeted  by  an  Orchestra  of  twenty  musicians,  who 
delighted  the  boys  with  some  popular  Irish  airs.  The 
stunts  that  had  been  arranged  by  the  Emperor  and  his 
secretary,  Eddie  Abbott,  Floyd  Russell,  and  members  of 


the  entertainment  committees,  resulted  in  the  best  ar- 
ranged program  in  nine  years. 

The  real  conflict  lay  between  the  Irish  and  Italians, 
and  as  in  former  years  the  Irish  ruled.  To  put  some  real 
kick  into  the  affair,  flags  of  every  nation  greeted  players 
and  guests,  both  in  the  Lakeside  club  and  in  the  Locker 
Rooms.  All  the  waiters  and  attendants  were  attired  in 
Irish  costumes.  High  above  the  Clubhouse  waved  the 
flag  of  the  Irish  Republic,  the  British,  and  the  Fasci.sti. 
On  every  green  around  the  course,  the  Locker  Room 
No.  328  flag  breezed  in  the  air. 

As  the  boys  toured  the  course  they  were  entertained 
by  talented  accordion  players,  bathing  girls  and  a  pop- 
corn vendor. 

Dr.  Howard  Morrow  and  Dr.  Barney  McElroy  of  the 
Insanity  Board  got  a  great  kick  out  of  having  their  pic- 
tures taken  seated  in  a  green  jaunting  car  drawn  by  a 
burro.  Jack  Cunningham,  not  to  be  outdone,  cavorted 
in  a  green  hat,  green  satin  knickers,  and  green  socks  and 
led  the  donkey  around  the  course. 

Immediately  after  the  tournament,  the  boys  adjourned 
to  the  Lakeside  grill,  where  Manager  Tier  had  spread 
before  them  a  gorgeously  decorated  table  set  with  most 
tempting  delicacies  and  appetizers. 

A  halt  was  called  at  7  p.  m.  when  one  hundred  and 
seventy-five  happy  men  hailed  their  chauffeurs  and  left 

for  the  beach. 

*     *     * 

Taits 

The  golf  tournament  was  only  a  minor  part  of  the  day's 
program,  as  John  Tait  reserved  the  Pagoda  at  Taits-at- 
the-Beach,  where  the  banquet  was  held. 

The  Pagoda  made  a  gorgeous  setting  for  this  elabor- 
ate affair  and  John  Tait,  in  his  masterful  way,  put  on  the 
most  wonderful  spread  that  ever  greeted  the  eyes  of  this 
group  of  Olympians.  Nothing  was  neglected :  the  decora- 
tions, the  service,  and  the  repast  were  perfect. 

William  H.  McCarthy,  who  jealously  guards  his  office 
of  self-appointed  toastmaster,  was  again  in  command, 
despite  the  fact  that  Charlie  Traung,  whom  Governor 
Richardson  appointed  Boxing  Commissioner,  and  Homer 
Hinchman,  who  were  selected  to  fill  the  chair,  were  pa- 
tient though  disappointed  on-lookers. 

William  H.  McCarthy  sounded  the  gavel  for  attention 
and  called  upon  Judge  Sturdivant  to  relate  his  experi- 
ences of  the  day.  It  was  the  Judge's  first  appearance  at 
this  annual  event. 

Louis  Ferrari  responded  for  the  Italians.  Louis  was 
in  exceptionally  fine  form.  He  thanked  Emperor  Staf- 
ford for  inviting  four  of  his  fellow  countrymen  to  the 
party. 

In  former  years  he  has  always  taken  a  great  delight 
in  panning  the  Student  Prince,  but  as  the  Italians  were  I 
in  the  minority,  he  was  scared  to  take  a  chance,  so  com- 
plimented Stafford  for  his  splendid  work  instead. 

Judge  Fitzpatrick  spoke  in  glowing  terms  on  the  suc- 
cess of  this  annual  St.  Patrick's  Day  gathering,  stating 
that  he  is  always  happy  to  be  one  of  the  selected  few 
who  gather  together  each  year  to  commemorate  this  day. 

"Pop"   Warner   and    "Dink"   Templeton,   two   of   our 


March  26,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


21 


greatest  University  Track  Coaches,  also  made  their  de- 
but. 

"Pop"  made  a  clever  talk  and,  like  "Dink,"  was  award- 
ed a  trophy. 

The  inimitable  Emperor,  Harry  I.  Stafford,  reserved 
his  talk  for  the  last. 

When  Harry  arose  he  got  a  rousing  good  cheer  for 
the  wonderful  work  he  had  done  in  fostering  and  arrang- 
ing this  splendid  program  of  events. 

Harry,  as  we  all  know,  is  a  very  modest  young  athlete, 
who  puts  his  whole  heart  in  anything  he  undertakes. 

The  St.  Patrick's  Day  party  will  long  live,  in  the  minds 
of  those  who  were  lucky  enough  to  be  there,  as  one  of 
the  greatest  assemblies  of  influential  men  that  ever 
gathered  around  a  banquet  board,  thanks  to  Harry  and 
his  secret  committees. 

To  Eddie  Abbott  and  Floyd  Russell,  on  whom  most  of 
the  work  fell,  we  all  tender  our  best  wishes,  as  a  smoother 
or  better  program  could  not  be  thought  of  or  wished  for. 

After  a  lengthy  controversy  by  the  secret  committee, 
the  list  of  prize  winners  was  given  out  by  Toastmaster 
McCarthy. 

The  fortunate  winners  were :  Locker  Room  328  trophy, 
"Dink"  Templeton;  Locker  Room  65  trophy,  Eddie 
Twiggs;  Charles  S.  Howard  Trophy,  Dr.  C.  P.  Richards; 
Lewis  Inc  Trophy,  Judge  T.  I.  Fitzpatrick;  A.  C.  Glynn 
trophy,  Douglas  Tait;  Fred  A.  Abbott  Trophy,  Dr.  How- 
ard Morrow;  Taits-at-the-Beach  Trophy,  Dr.  Carney 
Bricca;  John  Tait's  Trophy,  Richard  Costello. 

Other  winners  were:  Dr.  J.  E.  Wieder,  James  Richard- 
son, Harry  Fialer,  Robley  Appell,  Scotchy  Campbell,  John 
Tait,  Clarence  Stafford,  "Pop"  Warner,  Dean  Cunah, 
Toney  Glesner,  Oscar  Turnblad,  Doc  Rethers,  Eddie  Ab- 
bott, Earl  Brown,  Gerald  O'Gara  and  Fred  Blair. 

*  *     * 

The  members  of  the  California  Golf  Club  of  San  Fran- 
cisco entertained  at  a  very  attractive  bridge  luncheon 
on  March  17,  1927.  Saint  Patrick's  favors  were  used  on 
the  luncheon  and  bridge  tables. 

The  hostesses  of  the  day  were  the  Mesdames:  J.  A. 
Addleman,  James  H.  Mitchell,  Irving  F.  Lyons,  A.  Nel- 
son, T.  W.  McClenahan,  R.  A.  Sollars,  E.  K.  Garrison, 
J.  F.  Corkery,  Henry  Hoffman,  C.  I.  Chubbuck,  Rae  T. 
Smith,  Ernest  Munton,  E.  I.  Clawiter,  Robert  B.  Young, 
A.  S.  Ferguson,  M.  M.  Madson,  C.  D.  Allen,  Freeman  Bas- 
sett,  A.  G.  Campbell,  W.  A.  Potts,  Geo.  Schafer,  C.  H. 
Bessett,  Walter  R.  Jones,  C.  C.  Chamberlin,  Jean  Jacobs, 

Percy  J.  Shaw. 

*  *     * 

Just  welcomed  into  the  famous  National  Canada  Dry 
Hole-in-One  Club  are  the  following  new  members : 

Mr.  Walter  C.  Becker,  40  Hernandez  Ave.,  Los  Gatos, 
California. 

Mr.  B.  J.  Sheagren,  1034  Fan-is  Ave.,  Fresno,  Calif. 

Mrs.  R.  A.  Bowden,  1140  38th  St.,  Sacramento.  Calif. 


Elderly  Lady — "So  that's  a  talking  doll.  And  what 
does  it  say?" 

Little  Girl — "It  says  'Red-hot  mamma'  and  'So's  your 
old  man.'  " — Life. 


"Know  thyself,"  said  the  ancient  sage.    "Be  yourself," 
says  the  modern  slangster. — Boston  Transcript. 


U6uuj  Ija^ujJLu,  OruffU 


I'M    POST   ST..   S. 

Garfield  234 

TUFT   HOTEL 

Prospect  4700 


RAMONA  STTDIO.   PALO   ALTO 

Palo  Alto  133 

HOTEL   PEL   MONTE 

Matson  Nov.  Co.  Steamers 


By  ELEANORE  F.  ROSS 

Cynthia  Lombardi  is  of  course  recognized  as  an  author 
of  note,  and  her  mystery  stories  are  becoming  almost  as 
well  known  as  Anna  Katherine  Green's,  author  of  "The 
Leavenworth  Case,"  which  thrilled  us  a  generation  ago. 

But  one  of  Miss  Lombardi's  latest,  "Lighting  Seven 
Candles,"  although  written  in  her  usual  vivid  and  inter- 
esting style,  might  be  dissected  to  the  author's  dis- 
advantage. 

To  mention  just  one  instance, — is  it  at  all  likely  that 
a  man  could  be  fooled  into  believing  that  a  waxen  figure 
was  the  breathing  body  of  his  own  sister?  This  incident, 
when  Count  Rodini  curses  his  sister  into  a  "sleep  of  fifty 
years"  because  she  will  not  yield  to  his  demand  to  marry 
a  certain  rich  but  ancient  friend  of  his,  and  the  girl,  in 
order  to  escape  from  bondage,  secures  accomplices  who 
persuade  the  Count  to  believe  that  his  curse  is  being 
worked  out  literally,  and  substitute  a  waxen  image  of 
herself  to  carry  out  her  scheme — is  altogether  too  fan- 
tastic for  even  the  indiscriminate  public  of  today  to 
swallow.  Would  any  man,  however  superstitious,  refrain 
from  touching  such  a  body  and  finding  out  for  himself 
the  truth  of  the  matter? 

But  are  mystery  stories  to  be  taken  seriously?  Cer- 
tainly not,  especially  when  they  are  written  as  Cynthia 
Lombardi  can  write;  especially  when  the  plot  is  woven 
around  several  romantic  figures,  in  a  romantic  castle,  in 
romantic  Italy. 

"Lighting  Seven  Candles,"  by  Cynthia  Lombardi.     D. 
Appleton  &.  Company,  Publishers.     Price,  $2.00 
*     *     * 

Who  does  not  respond  to  the  appeal  of  the  sea,  of 
ships,  of  foreign  ports,  of  sailors'  chanties? 

If  the  reader  is  also  of  a  studious  turn  of  mind,  he 
will  find  a  deal  of  information  regarding  the  progress 
made  in  ship  building,  not  only  in  the  merchant  marine 
class,  but  in  cruisers,  submarines,  war  sloops,  and  other 
martial  water  craft,  in  the  weighty  volume  just  issued 
by  Longmans,  written  by  E.  Keble  Chatterton,  and  illus- 
trated profusely  with  engravings  taken  from  old  prints 
and  modern  photographs. 

The  whole  is  a  collection  of  stories  of  great  sea  happen- 
inga,  gathered  from  out-of-the-way  places,  from  private 
diaries,  personal  conversations  and  first-hand  knowledge 
of  the  "seven  seas"  and  the  romance  which  will  always 
lie  associated  with  marine  incidents. 

Emphasis  has  been  particularly  laid  on  achievements  in 
war  and  peace  times,  during  the  last  twenty  years,  and 
the  reader  finds  when  he  has  finished,  that  his  historic 
knowledge  of  many  countries  has  been  replenished  con- 
siderably. 

Throughout  the  book  there  runs  the  one  great  theme 
of  a  human  brotherhood  whose  inspiration  is  the  succor 
of  seafarers  in  the  hour  of  peril. 

"The  Brotherhood  of  the  Sea."  by  E.  Keble  Chatterton 
i  ongmans.  Green  &  Company.  Publishers.     Price.  *6-W 


Books   that    are    reviewed    in    the    News    Letter   can    he   ohtained 

at  PAUL    ELDER'S 

AND    PAUL   ELDER'S    LIBRARY 
239   Post   Street  San    Francisco.    Calif. 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


March  26,  1927 


TNhacmc  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 

..  -  _^ ,  „— ,  tioner    to    show   you 

-Hi-^VMU^J.IJ^Hr  samples. 

BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First   Street.    San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES  REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone   Douglas  619 


San  Francisco 
Laundry 

(A  Soft   Water   Laundry) 


San    Francisco 
West   793 


Burlineame 
478 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now   ready  for   your  early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 

OPP.    OLYMPIC    CLUB 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


MISCELLANEOUS 

SYNOPSIS   OF   THE   ANNUAL   STATEMENT 

OF 

Title  Insurance  and  Guaranty  Co. 

of  San  Francisco  in  the  State  of  California  on  the 
31st  day  of  December,  1926,  made  to  the  Insurance 
Commissioner  of  the  State  of  California,  pursuant 
to  law. 

ASSETS 

Real    estate   $  95.083.23 

MortKanes   and    collateral    loans 421,905.32 

Bonds    and    stocks 340,587.19 

Cash  in  company's  office  and  in  banks 113,097.18 

Premiums    in   course  of  collection 

Bills    receivable    5,309.69 

Other    ledger    assets 864,309.00 

Plant     ..........                79,554.97 

Ledger    Assets    $1,419,846.58 

NON-LEDGER  ASSETS: 

Interest  and  rents  due  or  accrued $      15,252.31 

Market  value  of  securities  over  book  value  31.868.50 
Other    non-ledger    assets:     Premiums    in 

course    of    collection 37.000.44 

Total    gross    assets $1,503,967.83 

Deduct  assets  not  admitted 50,229.16 

Total    admitted    assets $1,453,788.67 

LIABILITIES 

Net    unpaid    claims,    except    liability    and 
workmen's    compensation $ 

Special    reserve    for    unpaid    liability    and 
workmen's    compensation    claims 

Estimated    expenses    of    investigation    and 
adjustment    of    claims 

Escrow    funds 108,687.87 

Commissions  and  brokerage  due  or  to  be- 
come due 

All    other    liabilities 28.462.93 

Total      liabilities      (except     capital     and 

surplus)    $  137.150.80 

Capital    821,500.00 

Surplus 495.087.87 

Total    liabilities,   capital   and   surplus SI. 453,738. 67 

O.   H.  ROULEAU. 

President. 
E.  G.  SCHWARTZMANN. 

Secretary. 
250    Montgomery    Street. 
San   Francisco 


FIRE   AND   MARINE 

SYNOPSIS    OF    THE    ANNUAL    STATEMENT 

OF 

Minneapolis  Fire  &  Marine 
Insurance  Company 

"f  Minneapolis  in   the  State  of  Minnesota  on  the  31st 
day  of  December,    1926,  made   to   the   Insurance   Com- 
missioner of  the  State  of  California,  pursuant  to  law. 
ASSETS 

Real    estate $ 

Mortgages    and    collateral    loans 

Bonds    and    stocks  773.394.80 

Cash   in  office  and   banks 40.333.27 

Agents'    balances  213,186.61 

Bills   receivable  taken    for  risks         130.16 

Other    ledRer    assets  3,281.40 


Total   ledger  assets SI. 030, 326. 24 

NON-LEDGER: 

Total   interest  and  rents  due  or  accrued...  $      12,905.14 

Market    value    of    securities    over    book 

value  19,199.20 

Other    non-ledger    assets  ... 


Gross    assets 

Deduct  assets   not  admitted.. 


..$1,062,430.58 


Total    admitted    assets Sl.062,430.58 

LIABILITIES 
Net  amount  of  unpaid  losses  and  claims. ...$ 

Unearned   premiums    

All    other    liabilities 254,623.81 


Total    liabilities     (except    capital    and 

BUrphlfl)         $  254,623.81 

Capital  400.000.00 

Surplus     407,806.77 


Total  capital,  surplus  and  other 

liabilities    ..  Sl.062,430.58 

WALTER    C.    LEACH. 

Vice-President. 
A.    C.    HOLMGREN. 

Auditor. 

H.   M.   NEWHALL  &   CO. 

Pacific  Coast  General   Agents 

210  Battery  Street 

San  Francisco 


N.    W     CORNER 

POLK  and  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual  Attention  Given  to 

Each  Order 

Office  and  Works:    1625   Mission   St. 

Phone  Market   7913 

Branch    Office:    760    Sutter   Street 

(Hotel  Canterbury  Blder.) 

Phone   Prospect    9845 

Work  Called  for  and   Delivered 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL  ADDING   MACHINE 
EXCHANGE 


Phone  Garfield  3852 


561    Market  St. 


Phone   Sutter   3278 

William  Herbst  &  Company 

I  Formerly   with  Shreve  &    Company) 

CLOCKMAKERS   AND   WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches   a    Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San    FranciBco.    Calif. 

Call    and    Deliver    in    San    Francisco.    Alameda 

and  San  Mateo  Counties 


875   FOLSOM  ST. 
Phone : 

-Cearny   644-645 


818    EMERSON    ST. 


PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c.  $1.    35c.  50c.  75c   $1.00,31.50    a  la  Carte 
Dancing  7  :00  p.  in.  to  1  :00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


CAROLINE  JONES 

wj 

Luncheon  is  served  from  11:30  to 
2 :30  and  Tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners 

& 

334  Sutter  St.             Douglas  7118 

CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  §1.50 — Also  a  la  Carte 

Merchants*  Lunch   11    a.  m.   to  2  p.  m.    (a  la  carte).     Private   Dininc   Rooms 
for    Banquets    and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Parrell  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Grayatonc  *100 


Weekdays.    Luncheon    $  .75 

(11:30   to   2    p.  m.> 
Dinner.  Week  Days  &  Sundays  .1.50 


No     visitor     Should     Leave     the     Cii] 

Without    Dining  in   the   Finest 

Cafe    in     America 


Our   Main    Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93   Third   Avenue.    SAN   MATEO 


Featuring:     Southern     Cooking 

*  ipin    Prom 

■    p.  ni. 

6  :S0   p.  m.    to    B  :80    p.  m. 

and      Holidays 

t  :80    to    v  :80    p.  m.    only 

CLOSED    BVBR1     MONDA1 

Half    Block    from    H'ghway 


14-Milc    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    S:00    A.M.    TO    11:01)    P.M. 
Unsurpassed     Cuisine 
CARL    LEONHARDT 
IVrnuTA   of  Golden  Gate  Park  C 


Parisian  Dyeing  and  Cleaning 


MME.  M.  S.  E.  LEE 

Parisian    Dycinc  and   Cleaninc 


Vsi    Post    Street 
In  VirKinia    Hotel 


San    Francisco 
Phone   Franklin    15 H 


ICE  CREAf% 
CANDY 
PASTRY 


Cr«7»l.n. 
1100  1101  lllll 


BREAKFAST 
LUNCHEON 
DINNER 


w 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancinfr  from  6  p.  m.  to  1  a.  m. 


EL  DORADO   HOTEL 

SONOMA,  CALIF. 

The  finest  Meals  in  the 
VALLEY  OF  THE  MOON 

CLEAN  ROOMS— CLEAN  LINEN— CLEAN  EVERYTHING 

RATES  EXCEPTIONALLY  REASONABLE 

TELEPHONE  110 


AGUA  CALIENTE  SPRINGS 

Why?    It's  the  Water  and  the  Table 

New    Dance  Hall.      Special    Attractions.      Radio-active,    Hot   Sulphur   Water 
Tub    Baths    and    Swimming    Pool.      Fireproof    Hotel.     Write    for    Booklet. 

T.  H.  CORCORAN,  Agua  Caliente,  Sonoma  Co.,  Calif, 
or  see  Peck-Judah 


J.   SPAULDING 

&  CO. 

Established  1864 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

353  TEHAMA  STREET.  SAN  FRANCISCO 

Phone   Douglas  3084 

MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA   STREET— GARFIELD   844 


DR.  B.  FRANKLIN  PEARCE 

Pyorrhea  Specialist 

HOURS:  9-12.  1-5 
llood    Building.    Powell   and   Market    Streets.    San    Francisco 
PHONE  GARFIELD  5394 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel — 771  to  777  Valencia  St.,  Bet.  18th  and  19th  Sts., 
San  Francisco.     Phone  Market  64 


San  Francisco  Slonigv  Company  p«0™« 

STORAGE         . 

MOVING.  HACKING.  SHIPPING 

(.  SUTTER  A!-.  mW  »  utWOIWORTH  STS 


For  Sale  or  To  Lease 

In  Marvelous  Marin 


beautiful 
Surroundings 

'Pared  Ifyads 

Excellent 

Private  and  Public 

Schools 


Wonderful 
Climate 

Pure  Water 

^Magnificent 
Scenery 


Seven  room  furnished  residence  in  Ross.  All  modern  improvements.  Ten  minutes  walk  from  station. 
Fifty  minutes  from  San  Francisco  by  Train  or  Auto. 

For  Information  address  H.  B.  Davidson,  Room  101,  268  Market  Street,  San  Francisco 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,   CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-he-forcotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo.  Mexico;  San  Jose  dc  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinlo,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  ereat  Panama  Canal;  visit  Balhoa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  da  peine;  deck  jrames  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  re  1  urn  by 
rail  (or  vice  versa)  fo'r  as  little  as  $350.  (This  price  docs  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  evcrv  21  days.  Next  sailings  from  San  Francisco : 
SS  ECUADOR,  April  2:  SS  COLOMBIA.  April  30.  From  Los  AnEe!es 
two  davs  later.  Westward  from  New  York:  SS  COLOMBIA.  March  26; 
SS   VENEZUELA,   April    16. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
or   ticket   agent,   or    write   to 

PANAMA  MAIL  S.  S.  CO. 


548  S.  SPRING  STREET         2  PINE  STREET         1 

LOS   ANGELES      SAN   FRANCISCO 


HANOVER  SQUARE 
NEW   YORK 


"A  Six-Pointer" 

"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


xv^a-rxv^   i  ivv/VJivnmc»,  IVR  HDA1     WGEJV,  11>I     iniJ    lC5Jt7XT 


$5.00  PER  YEAR 


SAN  FRANCISCO 


Saturday,  April  2,  1927 


PRICE  10  CENTS 


OS  ANGELES 


The    lowering    oj    passenger 

cage  starts  adventures   in 

San  Jose  de  Guatemala. 


A    native  street   in  San  Sal- 
vador [old  ti»t<  ). 


Panama  Mail  S.  5.  Co. 


"In  Maiden  Meditation,  fancy  free." 


Established  July  20,  1856 


SAN  rg|*cl*Co 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1926. 
e  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott,  268  Market  Street,  San  Francisco.  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,  Postoffice  as  second-class  matter.      London  Office:    Street  &   Co.,  30  Cornhill,   E.    C,   London,   England.      Subscription    Rates    {including   postage),    one   year, 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  APRIL  2,  1927 


No.  14 


Travel 

Seeing  Cjuatemala 

By  ERNEST  F.  RIXON 


Panama  Mail  liner  is  sighted  off  Champerico  and  as 
the  palatial  vessel  approaches  to  anchorage  a  quarter  of 
a  mile  off  the  Guatemalan  port,  the  steamer's  decks  are 
lined  with  travelers  catching  their  first  glimpse  of  one 
of  the  most  enchanting  and  delightful  republics  of  "The 
Lands  Between"  on  the  voyage  from  California  to  New 
York  via  the  Panama  Canal. 

Picture  if  you  can  this  country  of  the  marimba  where 
passengers  are  lowered  in  baskets  to  lighters  under  direc- 
tion of  Amer- 
ican ship's 
officers  and 
taken  ashore 
to  Champer- 
ico to  embark 
on  a  rail  trip 
as  p  i  c  t  u  r- 
esque  as  may 
be  seen  in  any 
part  of  the 
world,  to  Gua- 
temala City. 

As  the 
li  g  h ter  ap- 
proaches 
closer  to 
shore,  the  tra- 
v  e  1  e  r  s  are 
held  s  p  ell- 
bound  as  they 
view  mighty 
volcanoes  ris- 
ing in  majes- 
tic splendor  to 
a  h  e  i  g  h  t  of 
thousands  of 
feet  in  the 
hinterland  of 
Champerico. 

A  special  train  is  awaiting  as  the  passengers  land  at 
Champerico  to  take  them  on  a  circuitous  journey  of  156 
miles  to  the  capital  city  of  Guatemala,  which  nestles  on 
the  summit  of  the  highest  mountains  in  Central  Ameri- 
ica — 5000  feet  above  sea  level  and  commanding  one  of 
the  most  wonderful  views  to  be  seen  anywhere  in  the 
World. 

As  the  train,  modern  in  every  respect  and  operated  by 
the  International  Railways  of  Central   America,  leaves 


The  binding  rail  route  from  Champerico  to  Guatemala  City,  highest  point  being  5000  feet  above 
sea  level ;  one  of  the  delight  Jul  shore  trips  taken  during  a  coast  to 
coast  voyage  on  a  Panama  Mail  Limr. 


Champerico,  the  spectators'  view  is  met  with  a  tropical 
setting  marvelous  to  behold  and  which  continues  along 
the  entire  route  of  travel.  As  the  train  chugs  up  the 
gradual  road-bed,  tropic  fruit  trees  and  bushes  weighted 
with  curiously  shaped  fruits  and  vegetables  of  rare  va- 
riety cover  the  surrounding  country. 

A  cool,  soft  tropical  breeze  fans  the  air,  heavily 
laden  with  rich  odors  of  spices,  bananas,  pineapples,  papa- 
yas, alligator  pears,  hocotes,  chicos  and  other  fruits  of 

the  tropics. 
Multi-col- 
ored birds  of 
dazzling 
plumage,  in- 
cluding ma- 
caws, parrots 
and  other  spe- 
cies of  wild 
tropic  life,  are 
seen  by  the 
hundreds  and 
they  add  a 
setting  to  the 
country  that 
will  linger 
long  in  the 
m  e  m  ory  of 
the  visitor. 

When  the 
train  reaches 
the  summit 
and  arrives  at 
G  u  a  te  mala 
City,  the  vis- 
itor beholds  a 
city  of  unus- 
u  a  1  beauty. 
Here  will  be 
seen  one  of 

the  finest  and  most  up-to-date  hotels  in  Latin  America. 

Located  in  the  capital  city  is  one  of  the  most  modern 

food  markets  in  the  World,  covering  an  area  of  three 

city  blocks  and  under  government  inspection.    A  visit  to 

the  market  will  reveal  an  array  of  various  food-stuffs 

that  cannot  be  equalled  for  variety  in  any  other  country. 

Strange  people  are  to  be  found  in  this  part  of  the 

country.    The  people  are  hospitable  to  a  degree  and  it  is 

(Continued  on  Page  15) 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  2,  1927 


Inexcusable  Brutality 

Frankly,  we  are  not  much  concerned  with  the  problem 
as  to  whether  the  policeman  who,  at  ten  feet,  shot  down 
two  unarmed  young  men,  was  drunk  or  sober  or  timid 
or  crazy.  The  events  leading  up  to  the  shooting  will  be 
dealt  with  by  the  proper  authorities  and,  in  spite  of 
many  discouraging  experiences,  we  believe  will  be  justly 
handled.  It  is  what  happened  after  the  shooting  that 
rouses  our  indignation.  We  have  a  young  man  shot  in 
the  leg,  staggering  up  to  this  policeman  and  asking  that 
his  wounded  fellow  be  taken  to  the  hospital.  We  have 
the  brutal  refusal  of  the  police-beast,  for,  if  the  story 
is  true,  he  was  nothing  less !  After  his  man  was  shot, 
the  merest  humanity  directed  his  removal  to  a  place 
where  he  could  be  medically  treated.  Such  conduct  as 
that  of  this  police  officer  would  meet  with  the  utmost 
condemnation  among  savages.  We  are  having  too  much 
of  this  sort  of  thing.    The  police  force  needs  to  be  purged. 


Ourselves  in  China 

By  the  time  that  this  is  read  the  Chinese  situation 
may  have  changed  and  the  conditions  require  fresh  com- 
ment. At  present,  there  seems  to  be  no  doubt  that  we 
have  acted  merely  to  protect  our  own  people  in  the  Orient. 
As  long  as  we  confine  ourselves  to  that  purpose  we  are 
invincible  in  any  ethical  consideration  of  the  matter.  Be- 
yond that,  it  is  different,  again.  Any  action  which  would 
precipitate  a  war  with  the  Chinese  nationalists  would 
probably  involve  us  in  a  long,  useless  and  expensive  oper- 
ation. We  want  to  sell  goods  to  Chinamen.  You  cannot 
sell  goods  by  long  range  bombardment.  The  Nanking 
bombardment  may  have  been  justified;  we  do  not  know. 
But  we  note  that  John  Bull,  who  has  eight  times  as 
much  investment  and  ten  times  as  many  people  there, 
as  ourselves,  is  going  quite  slowly.  We  are  a  little  shy 
on  experience  in  such  matters. 


Prosperity  Extraordinary 

It  is  to  be  questioned  if  any  place  other  than  this  in 
the  world  can  match  the  following :  The  Alameda  Health 
Center  is  much  excited  over  the  fact  that  some  of  the 
patients  drive  up  to  the  clinics  in  automobiles.  The 
Health  Center  exists  for  the  purpose  of  supplying  free 
medical  attendance  to  indigent  sick,  to  people  that  is  to 
say,  who  have  no  means  with  which  to  meet  the  attacks 
of  sickness.  Imagine  the  case  of  a  person  too  poor  to 
pay  for  sick  treatment  and  yet  well  enough  off  to  afford 
an  automobile  and  to  pay  for  gasoline!  It  is  proof  of 
the  fact  that  the  machine,  which  in  other  parts  of  the 
world  is  regarded  as  a  luxury  to  which  the  ordinary  man 
can  never  aspire,  is  here  a  mere  necessity.  All  the  same, 
people  who  can  afford  gasoline  should  be  made  to  pay  for 
medicine. 


Air  Service  Needed 

What  is  the  meaning  of  the  evident  dislike  of  people 
in  power  towards  the  development  of  the  air  service  of 
this  country?  It  is  almost  incomprehensible.  Up  to  a 
certain  point  it  seemed  to  be  reasonable ;  that  is  to  say, 
those  who  four  years  ago  were  in  favor  of  a  longer  trial 
of  aircraft,  before  investing  largely,  seemed  to  be  right. 
Now,  aircraft  is  proven  to  such  an  extent  that  other 
nations  are  investing  largely  in  it  for  military  and  com- 
mercial purposes.  Yet,  here,  in  an  Army  bill  covering 
$350,000,000,  there  is  only  provision  for  $11,000,000  for 


the  air  service!  The  same  criticism  can  be  made  of  the 
proposed  appropriations  for  the  navy.  The  Navy  Air 
Service  gets  only  one  dollar  in  ten  appropriated  for  naval 
purposes.  We  are  no  experts,  but  it  does  seem  as  if 
those  in  charge  were  overlooking  the  necessity  for  this 
now  very  well  established  instrument. 


Tax  On  National  Banks 


The  Supreme  Court  has  recently  had  to  deal  with  the 
question  of  the  taxes  which  a  state  is  entitled  to  impose 
upon  a  national  bank.  It  has  been  a  much  disputed  ques- 
tion and  came  up  before  the  U.  S.  Supreme  Court  in  three 
cases,  from  Minnesota,  Wisconsin  and  Kentucky,  respec-| 
tively.  The  federal  law  provides  that  state  taxes  on  na- 
tional banks  shall  not  be  other  than  those  which  arej 
imposed  upon  competing  moneyed  capital  of  institutions 
or  individuals.  The  matter  was  decided  by  Justice  Stone,| 
practically  upon  these  lines, — that  where  capital  is  em- 
ployed by  an  individual  or  a  firm  practically  in  the  samel 
way  that  national  banks  use  capital,  the  banks  must  be 
taxed  no  higher  than  such  individuals  or  firms.  This] 
should  be  clear  and  appears  to  be  equitable. 


Blue  Laws  Triumphant 

We  should  really  be  a  very  grateful  people  in  this 
State,  for,  apart  from  our  natural  advantages,  our  coru 
tact  with  Latin  civilization  and  our  historical  freedom 
from  puritanical  long-facedness,  saves  us  much  trouble. 
For  example,  we  note  that  the  governor  of  South  Carolina 
has  vetoed  a  measure  which  passed  the  legislature  and 
which  would  have  permitted  the  indulgence  on  Sunday 
in  sports  which  were  not  boisterous  or  commercial.  Iv 
was  thought  that  this  act  would  have  permitted  of  Sun- 
day golfing,  but  the  governor  will  not  permit  Sunday 
golfing,  unless  the  Supreme  Court  decides  that  it  is  a  fit 
game  for  Sundays,  for  several  golfers  have  been  sen- 
tenced under  the  old  laws  and  their  cases  are  on  appeal. 
It  does  seem  ridiculous  that  such  a  state  of  things  should 
exist  and  that,  in  this  year  of  grace,  such  a  tyrannical 
stupidity  should  be  permitted.  But  let  us  not  boast! 
There  are  Middle  Westerners  here  who  would  like  to  do 
the  same. 


Prohibition  Efforts 


The  return  of  Roy  A.  Haynes  is  regarded  in  most  cir- 
cles as  a  definite  victory  for  the  irreconcileable  prohibi- 
tion group.  He  was  considered  as  eliminated  as  a  major 
factor  in  law  enforcement  only  a  few  weeks  ago.  But  he 
has  now  been  restored  to  his  full  position  as  acting  com- 
missioner of  prohibition.  There  is  no  other  indication 
that  Secretary  Mellon  contemplates  any  other  appoint- 
ment. It  is  all  very  silly.  As  Representative  Thomas  W. 
Phillips  of  Pennsylvania  said,  the  other  day,  in  the 
House  of  Representatives:  "A  constitutional  provision  of 
a  sumptuary  nature  which  is  not  self-enforceable  cannot 
remain  effective  for  any  considerable  length  of  time  with- 
out the  approval  and  support  of  a  large  majority." 


A  Wonderland 


During  the  end  of  this  week,  all  through  next  and  part 
of  the  week  after,  the  traveler  in  this  state  will  see  a 
beauty  unapproachable  anywhere  else  in  the  world.  Blos- 
som time  in  the  Santa  Clara  Valley  and,  indeed,  all 
through  the  Northern  California  country  is  one  of  the 
most  dazzlingly  effective  sights  that  the  world  has  to 
offer.  To  stand  on  the  hill  at  Saratoga  and  see  thirty 
miles  of  blossom,  so  white  that  the  air  trembles  with  the 
light-reflection,  is  an  experience  which  only  comes  once 
a  year,  even  here,  and  not  at  all  anywhere  else.  There 
is  no  way  in  which  it  can  be  described.  One  can  only 
look  and  wonder.  Afterwards  the  recollection  of  that 
sight  becomes  one  of  the  most  cherished  memories,  one 


April  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


of  the   most   delightful   experiences.     Do   not   miss   it. 
Nothing  could  compensate  for  the  omission. 


Mexican  Menace 


Senator  Borah  maintains  that  there  is  no  Mexican 
menace.  He  says  that  the  accusations  which  have  been 
made  against  the  Mexican  government  with  respect  to 
bolshevistic  sympathies  rest  on  no  basis  of  fact.  He 
says,  also,  that  Mexico  is  responsible  to  herself  alone  for 
the  way  in  which  she  solves  the  political  troubles  which 
beset  her.  In  the  last  statement  he  is  wrong.  Mexico 
cannot  solve  her  own  troubles  in  such  a  way  as  to  cause 
loss  and  danger  to  American  citizens  who  are  within  her 
borders  under  the  terms  of  treaties  with  Mexico.  That 
is  the  gist  of  the  matter.  Citizens  of  this  country  who 
have  gone  to  Mexico,  trusting  in  the  treaties  which  have 
been  made  between  the  two  governments,  are  entitled  to 
protection.  We  may  be  grateful  that  we  have  a  govern- 
ment which  will  see  that  they  get  that  protection. 


Mussolini  Moves 


Italy  is  really  waking  up  and  is  endeavoring  to  follow 
the  policy  that  Mussolini  has  laid  down,  which  is  to  re- 
store to  the  country  somewhat  of  its  old  possessions  and 
it  proud  tradition.  There  is  no  doubt  that  during  the 
last  month  or  two  he  has  secured  certain  gains  against 
the  French  policy,  which  looks  jealously  upon  Italian 
gains  in  Africa  and  Asia.  More  than  all,  Italy  seems  to 
have  attracted  the  friendly  notice  of  Britain,  which  evi- 
dently considers  that  the  association  with  the  Mediter- 
ranean influence  of  Italy  pays  better  than  a  close  arrange- 
ment with  France.  This  tendency  has  been  seen  very 
plainly  in  the  support  which  England  has  given  to  Italy 
in  the  Jugo-Slav  question.  Behind  all  this  shifting  of 
the  factors,  lies  the  now  dominant  threat  of  hostilities 
sooner  or  later  between  Britain  and  the  Soviet  Republics. 
This  is  the  ominous  and  black  cloud  that  broods  over 
the  whole  international  situation. 


Probation  and  Delinquency 

The  report  of  the  probation  bureau  established  by 
Cardinal  Patrick  Hayes  and  maintained  by  the  Catholic 
charities  of  the  archdiocese  of  New  York,  is  a  very  dis- 
concerting document.  The  report  says  that  there  are 
many  individuals  who  accept  crime  as  a  career,  and  two- 
thirds  of  these  have  had  repeated  contacts  with  the  ma- 
chinery of  the  law  and  "attest  the  utter  failure  of  these 
processes  to  alter  fundamentally  the  problem  of  crime." 
In  other  words,  after  a  long  experience,  the  people  who 
have  had  in  charge  one  of  the  most  tried  institutions  for 
the  benefit  of  the  criminal,  testify  that  punishment  bears 
no  relation  to  the  amount  of  crime.  There  are  few  who 
would  dare  to  state  what  this  body  has  declared  to  lie 
the  truth  of  the  matter.  The  criminal  therefore  becomes 
a  question  of  much  greater  difficulty  than  heretofore.  It 
calls  for  qualities  which  are  not  possessed  by  the  mi 
reformers  or  politicians. 


Credit   Executives 

The  extent  to  which  the  credit  system  of  the  country 
has  developed  has  shown  itself  in  the  astounding  fact  that 
in  San  Francisco  for  the  last  three  days  of  last  week 
there  was  a  meeting-  of  eight  hundred  credit  executives, 
who  control  credits  amounting  to  many  millions  of  dol- 
lars. It  was  the  seventh  annual  conference  of  Califor- 
nian  bank  and  mercantile  credit  executives.  The  purpose 
of  the  meeting  is  to  put  business  and  credit  on  a  higher 
basis.  These  meetings  are  of  great  public  significance. 
They  accomplish  much  for  the  well-being  of  the  com- 
munity and.  indeed,  are  more  efficacious,  actually,  as 
establishing  a  system  of  well-doing,  than  almost  any 
other  agency  in  the  community. 


From  Brighter  Pens  than  Ours 


"There  are  two  sides  to  every  question,"  proclaimed  the 
wise  man. 

"Yes,"  said  the  fool,  "and  there  are  two  sides  to  a 
sheet  of  flypaper,  but  it  makes  a  difference  to  the  fly 

which  side  he  chooses." — Answers. 

*  *     * 

Auto  Tourist — I  clearly  had  the  right  of  way  when 
this  man  ran  into  me,  and  yet  you  say  I  was  to  blame. 

Local  Cop — You  certainly  was. 

Autoist— Why? 

Local  Cop — Because  his  father  is  Mayor,  his  brother 
is  Chief  of  Police,  and  I  go  with  his  sister.  —  Buffalo 
Bison. 

The  poor  devil  lisped.     He  was  out  with  a  girl. 
He  murmured,  "I  love  to  thee  a  girl  thigh." 

And  she  slapped  him. — Dartmouth  Jack-O'-Lantern. 

*  *     * 

Hot — My  woman  is  a  regular  siren. 

Dog — She  must  be  handy  to  have  around  when  it's 

foggy. — Columbia  Jester. 

*  *     * 

He — I've  had  this  car  for  years  and  never  had  a  wreck. 
She — You  mean  you've  had  this  wreck  for  years  and 

never  had  a  car! — Everybody's  Weekly. 

*  *     * 

"I  suppose  you've  pulled  off  any  amount  of  good  things 
lately?" 

Stockbroker:  "I  picked  up  a  good  thing  recently.  It 
stood  at  44  when  I  discovered  it,  and  last  week  it  touched 
78." 

"Good  heavens — what  was  it?" 

"A  thermometer." — Good  Hardware. 

*  *     * 

Say  it  with  brakes  and  save  the  flowers — Judge. 

*  *     * 

Mars  will  soon  be  visible  again  close  to  the  earth.  Pos- 
sibly now  it  will  lie  discovered  that  those  so-called  canals 

are  merely  white  traffic  lines. — The  Passing  Show. 

*  *     * 

Bally  Outsiders 

Brown — What  broke  up  your  country  club? 

Green — A  lot  of  country  people  got  in.  —  Michigan 

Gargoyle. 

*  *     * 

The  House  That  Jack  Built 

There  are  exceptions  to  all  rules,  you  know. 

Indeed.     Where's  the  exception  to  the  rule  that  we  all 

must  die? 

Ah.  that's  the  exception  to  the  rule  that  all  rules  have 

their  exceptions. — Boston  Transcript. 
»     *     * 

In  Subject   A 

Distressed  Professor — Why  don't  you  answer  me? 

Frosh — I  did  shake  my  head. 

D.  P. — Well,  do  you  expect  me  to  hear  it  rattle  way 

up  here? — Burr. 

*  *     * 

Roadside  Tinker 

Brown — I  hear  Jones  is  letting  the  rest  of  the  world 
go  by. 

Green — Retired,  eh? 

Brown — No.  bought  a  used  car. — Allston  Recorder. 

*  *     * 

Lei    Em  Rip 

How  do  you  tune  these  jazz  instrumen- 
You  don't. — Louisville  Courier-Journal. 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  2,  1927 


>LE/ISURE'SW4ND 


OBEY    NO   WAND  BUT  PLEASURES 

lorn  Moore- 


By  Josephine  Young 


Columbia 

"Sun-Up"  begins  its  third  week  at 
the  Columbia  Monday  night.  It  is 
hoped  that  this  play  will  stay  here 
until  everybody  in  town  will  have  a 
chance  to  see  it.  Lucille  La  Verne 
puts  more  into  the  character  of  the 
widow  Cagle  than  it  was  supposed 
was  possible.  She  is  the  sort  of  an 
actress  who  makes  you  forget  she  is 
an  actress. 

The  supporting  cast  is  limited  but 
efficient.  If  there  were  more  people 
on  the  stage  a  flaw  might  creep  in, 
but  as  it  is,  the  illusions  are  perfect. 

The  story  was  written  by  Lulu 
Vollmer.  It  is  of  the  hillsfolk  of  the 
Carolinas.  Hatred,  lawlessness  and 
moonshine  are  a  part  of  their  creed. 
The  women  in  those  parts  evidently 
do  not  smoke  cigarettes  but  the  corn- 
cob pipe  that  Lucille  La  Verne  is  con- 
tinually puffing  at  is  as  much  a  part 
of  her  as  is  her  arm. 

Curran 

"The  Vagabond  King,"  the  musical 
version  of  Justin  Huntley  McCarthy's 
robust  and  poetic  drama  "If  I  Were 
King,"  is  playing  in  its  second  week 
at  the  Curran  Theater. 

Rudolph  Friml  is  responsible  for 
the  musical  score  and  it  is  one  of  his 
best.  There  is  an  even  larger  com- 
pany than  was  seen  in  "The  Student 
Prince."  The  operetta  is  enlivened 
throughout  by  rousing  chorals  and 
ballet  numbers. 

The  tale  recounts  the  adventures  of 
Francois  Villon,  the  lyric  poet,  who 
rose  from  beggarhood  to  kingdom  for 
a  day.  It  has  the  engaging  interest 
that  a  variation  of  the  Cinderella 
theme  must  have. 

H.  Cooper  Cliffe  gives  a  rich  por- 
trayal of  the  timid  King  Louis.  Dame 
Margot  is  played  humorously  by  Alice 
Belmore  Cliffe  and  John  Mealy  is 
dramatic  and  lyric  as  Francois. 

*     *     * 
Wilkes 

"An  American  Tragedy"  goes  into 
its  second  week  at  the  Wilkes  Theater 
Monday. 

This  is  the  dramatization  of  the 
story  penned  by  Theodore  Dreiser. 
It  concerns  the  drowning  of  a  girl  by 
a  youth  in  a  lonely  lake,  his  subse- 
quent arrest  at   a  house  party,   his 


long  drawn  out  trial  and  final  convic- 
tion and  his  being  led  to  the  electric 
chair. 

The  scenes  between  Clyde  and 
Roberta,  the  factory  girl ;  between 
Clyde  and  Sondra,  the  society  girl 
and  the  scene  in  the  deathhouse  at 
Sing  Sing  are  brutally  true.  The  un- 
covering of  the  truth  seems  to  be 
the  principal  theme  of  the  play  and 
Dreiser  has  certainly  accomplished 
that  if  no  more. 

*  *     * 

Pantages 

The  screen  attraction  this  week  at 
the  Pantages  Theater  is  "The  Little 
Irish  Girl."  Dolores  Costello  is  the 
star. 

Headlining  the  vaudeville  program 
is  Arthur  Prince,  a  ventriloquist,  who 
has  recently  returned  from  European 
engagements.  Also  on  the  vaude- 
ville program  are  Jack  Joyce's  Horses, 
Manning  and  Hall  in  an  offering 
called  "Unusual  Eccentricities"  and 
Adrienne  and  Lane  and  Brown. 

*  *     * 

Granada 

Eddie  Cantor  is  the  author  and  star 
of  the  comedy,  "Special  Delivery" 
showing  this  week  at  the  Granada. 
Jobyna  Ralston  plays  opposite  the 
comedian. 

The  story  is  woven  around  the 
troubles  of  a  secret  service  detective. 
Cantor,  who  first  gained  screen  popu- 
larity in  "Kid  Boots,"  has  packed  this 
newest  picture  full  of  laughs. 

"Doll  Dance"  is  the  Jack  Parting- 
ton stage  presentation.  Steele  and 
Winslow,  Milton  Watson,  Peggy  Ber- 
nier,  Omar  Kanaga,  and  the  Granada 
Dancing  Sweethearts  all  combine  to 
round  out  the  act. 

Reg  Code  directs  the  orchestra. 

*  *     * 

California 

Florence  Vidor  and  Clive  Brook  in 
the  love-comedy,  "Afraid  to  Love,"  is 
this  week's  screen  attraction  at  the 
California  Theater. 

The  story  concerns  a  young  man 
who  has  to  marry  to  attain  a  fortune. 
In  the  hands  of  an  adventuress  he  is 
helped  to  pick  out  a  wife  who  in  time 
he  is  to  divorce.  He  falls  in  love  with 
his  wife  but  is  afraid  to  show  his 
affection. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 


Alcazar,  O'Farrell,  nr.  Powell 

"Rain."      Isabel  Withers.     Henry  Duffy  Players. 

Columbia,  70  Eddy 

"Sun    Up."     Lucille   LaVerne.     Tra?i-drama    of 
Carolina    hill  folk. 

Curran,  Geary,  nr.  Mason 

"The     Vaeahond     KinK."      American     Operetta. 

President,  McAllister,  nr.  Market 

"The    Family   Upstairs."   Henry   Duffy  Comedy. 

Wilkes,  Geary  at  Mason 

"An     American     Tragedy."       New     York     love 
drama. 


VAUDEVILLE 


Golden  Gate,  G.  G.  Ave.  and  Taylor 

Charles    De    Roche,    International    film    favorite. 
"A    Parisian    Thrill."     Robert    Chisholm,    Aus- 
tralian   baritone. 
"Fighting  Love,"  Jetta  Goudal,  Victor  Varconi. 

Orpheum,  O'Farrell,  nr.  Powell 

Ernest  R.  Ball.  "A  Night  With  the  Gang." 
Duncan's  Collies,  canine  actors.  Arthur  Byron 
and  Company.  "Tea  for  Three." 

Pantages  (New),  Market  at  Hyde 

"The  Little  Irish  Girl."  Dolores  Costello  on 
the  screen.  Arthur  Prince,  ventriloquist,  head- 
lining   the    vaudeville    bill. 

Union   Square,   O'Farrell,   nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  and  22nd 

Vaudeville — Pictures. 


ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"Afraid  to  Love."  Florence  Vidor,  Clive 
Brook,  Jocclyn  Lee.  Love-comedy  on  the 
screen.  Helen  Yorke.  soprano.  Laraia  con- 
ducting   the  band. 

Cameo,  Market,  opp.  5th 

Hoot  Gibson,  "Denver  Dude,"  Sat.  to  Wed. 
"Diplomacy,"    Wed    to   Saturday. 

Capitol,  Ellis  nr.  Market 

"Faith  of  Millions."  Only  color  61m  of  Eucha- 
rist ic  Congress  starts  Saturday.  Auspices  of 
the  Santa  Clara   Mission   Restoration   Fund. 

Casino,  Ellis  at  Mason 

Sat.,  "Tumble  weeds."  William  S.  Hart;  and 
"Madam  Behave."  Julian  El  tinge  and  Ann 
Pennington.  Sun.,  Mon.,  "Stella  Maris"  and 
"A  Captain's  Courage."  Tues..  Wed..  "The 
Son  of  the  Sheik."  Rudolph  Valentino.  Thurs., 
Fri.,   "The    Flaming   Frontier"   and   Tiara    Bow. 

Granada,  Market  at  Jones 

"Special  Delivery."  Eddie  Cantor  and  Jobyna 
Ralston  on  the  screen.  On  the  stage.  "Doll 
Dance,"  Jack  Partington  presentation  with 
Milton  Watson.  Peggy  Bcrnier,  Omar  Kanaga 
and  his  dancing  dolls,  the  Granada  Dancing 
Sweethearts.     Reg    Code    directs    the    orchestra. 


April  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


3t.  Francis,  Market,  bet.  5th  &  6th 

"Tell  It  to  the  Marines."  Lon  Chaney  in  the 
role  of  the  top  sergeant. 

Warfield,  Market,  nr.  Taylor 

"McFadden's  Flats,"  Charlie  Murray  and  Ches- 
ter Conklin.  Comedy  photoplay.  Fanchon  and 
Marco  specialty  Ideas  with  Rube  Wolf.  Ar- 
manda  Chirot  on  the  stage. 

UP  TOWN 

Alhambra  (New),  Polk  and  Green 

"Love  'Em  and  Leave  'Em,"  Evelyn  Brent. 
Lawrence    Gray,    Louise   Brooks — Sat.,    Sun. 

Royal.  Polk,  nr.  California. 

"The    Devil    Horse,"    Saturday. 


Divie  Auditorium 


Symphony  Orchestra. 

Beethoven's    Ninth    Symphony,    San    Francisco 


Jocelyn  Lee  has  the  role,  of  the 
adventuress. 

On  the  stage  there  is  Helen  Yorke, 
i  soprano.  Attilio  Laraia  conducts 
the  orchestra. 

*  *     * 

■St.  Francis 

Lon  Chaney,  the  man  with  a  thou- 
sand faces,  is  playing  at  the  St. 
Francis  Theater  this  week  in  "Tell  It 
To  The  Marines." 

Chaney  lays  aside  all  of  his  makeup 
for  this  picture  and  is  the  top  Ser- 
jeant in  the  Marines.  He  is  gruff 
ind  hard-boiled,  but  under  it  all  he 
is  proud  of  his  boys  and  fathers  them 
is  though  they  were  his  own.  It  is 
the  story  of  many  a  "Top-kick"  of 
Marines  and  in  it  lies  the  adoration 
that  the  Marines  have  for  their  ser- 
geants, the  tougher  the  better. 

George  Hill  directed  the  picture 
ind  in  the  cast  are  William  Haines, 
Eleanor  Boardman,  Carmel  Myers, 
Warner  Oland  and  many  more. 

*  *     * 

Warfield 

The  engagement  of  "McFadden's 
Flats"  was  postponed  a  week  at  the 
Wai'field,  opening  there  this  Satur- 
day. The  postponement  was  made 
jwning  to  the  fact  that  "Flesh  and 
the  Devil."  the  sensational  Metro- 
Soldwyn  -  Mayer  picture,  had  been 
held  over  for  a  second  week. 

Charlie  Murray  and  Chester  Con- 
klin are  teamed  up  in  "McFadden's 
Flats."  the  former  playing  the  part 
of  a  good  Irishman,  Dan  McFadden, 
and  the  latter  is  seen  as  a  tight-fisted 
old  Scotchman,  Jock  McTavish.  The 
story  revolves  around  the  two  come- 
dians. McFadden,  on  coming  to 
America,  cherishes  the  ambition  of 
leaving  the  hodcarriers  behind  and 
building  for  himself  a  flat  building 
which  will  bear  his  name.  McTavish. 
while  entirely  different  in  his  tastes, 
strikes  up  a  friendship  for  the  like- 
able Irishman.     There  is  a  love  story 

Edna  Murphy  and  Larry  Kent  are 
the  lexers. 


On  the  stage,  Fanchon  and  Marco 
present  a  "Specialty  Idea"  with  the 
featured  artist,  a  famous  prima 
donna  from  Mexico,  known  as  the 
Mexican  Galli  Curci,  Madame  Ar- 
manda  Chirot ;  the  tenor  is  Jose  Mer- 
cado ;  there  is  a  skater,  George  Green  ; 
Will  Cowan  does  some  difficult  tap 
dancing;  and  Doreen  Wilde  is  seen  in 
a  "Waltz  Fantasy."  Rube  Wolf  and 
the  greater  band  will  provide  the  mu- 
sical program. 

*     *     * 

Orpheum 

This  week's  bill  at  the  Orpheum 
Theater  includes  on  the  headline  list, 
Ernest  R.  Ball  and  Co.  in  "A  Night 
With  The  Gang,"  and  the  second 
week  of  Dunninger,  the  "master  mind 
of  modern  mystery,"  presenting  mind 
reading  extraordinary. 

Duncan's  collies,  the  canine  actors, 
always  a  drawing  card,  will  be  on  the 
program  with  some  of  their  clever 
tricks  and  intelligent  acting. 

The  international  dancers,  Harry 
and  Denis  Dufor,  will  be  seen  in 
"Aristrosteps,"  a  swagger  new  offer- 
ing a  la  vogue.  B.  B.  Joyner  and 
Clarence  Foster  appear  in  the  comedy 
act,  "Running  Him  Ragged."  Then 
there  is  "Tea  for  Three"  starring  the 
Broadway  player  Arthur  Byron  and 
his  company  in  a  vaudeville  version 
of  the  famous  play.  "Those  Dear 
Girls,"  Florence,  and  Peggy  and  Lee 
and  Parvin  are  in  the  bill,  this  week 
at  the  Orpheum. 


Golden  Gate 

Charles  De  Roche  heads  next  week's 
bill  at  the  Golden  Gate  in  a  dramatic 
sketch  "A  Parisian  Thrill.' 

"Les  Follies  Rouge,"  a  dancing  act, 
presented  in  five  scenes  with  Lois 
Syrell  and  Peggy  O'Neil  as  the  stars, 
is  the  second  feature  of  the  bill.  A 
east  of  eight  singers  and  dancers  sup- 
port the  stars. 

Robert  Chisholm.  Australian  bari- 
tone of  the  Orpheum  Circuit  tour,  is 
a  third  feature  of  the  bill. 

The  screen  feature  for  the  week  is 
"Fighting  Love."  a  colorful  love 
drama  filmed  in  Italy  and  Tripoli. 
Jetta  Goudal  is  starred  with  Victor 
Varconi  and  Henry  B.  Walthall  in 
the  chief  supporting  roles. 

The  supporting  vaudeville  bill  in- 
cludes Guy  J.  Sampsel  and  Lily  Leon- 
hard,  vaudeville  and  musical  comedy 
stars,  in  a  comedy  act  "The  Woman 
Haters  Club  :"  Raymond  Wilbert,  trick 
golfer  in  "Mental  Hazards"  and  the 
Australian  Waites.  world's  greatest 
stock  whip  manipulators  and  boomer- 
ang throwers.  Short  films  and  the 
usual  musical  features  fill  out  the 
bill. 


Cameo 

Hoot  Gibson  in  "The  Denver  Dude," 
a  dashing  western  story  appears  at 
the  Cameo,  Saturday,  running  for 
three  days.  This  popular  hero  of  the 
saddle  provides  kicks  of  amusement 
and  many  thrills  in  his  western  stuff, 
making  new  friends  for  his  daring 
and  prowess. 

The  popular  Cameo  Theater  always 
has  a  number  of  news  features,  as 
additional  attractions,  with  Gladys 
Salisbury,  the  organist,  providing  just 
the  right  kind  of  musical  settings  for 
each  picture. 

"Diplomacy,"  with  an  all-star  cast, 
comes  to  the  Cameo  Wednesday  of 

next  week,  running  for  three  days. 

*  *     * 

President 

"The  Family  Upstairs,"  a  modern 
comedy,  is  at  the  President.  The 
piece  is  amusing  as  it  unfolds  the 
inner  workings  of  a  household  where 
a  mother's  sole  thought  is  to  marry 
off  her  21-year-old  daughter;  and  pa 
is  determined  that  his  shiftless  son, 
aged  17,  will  get  a  job.  The  audience 
is  brought  to  a  state  of  laughter  as 
the  mother  defends  her  boy  from  his 
father's  reproaches  and  he,  in  turn, 
takes  his  daughter's  part  in  the  ma- 
trimonial scheming. 

Earl  Lee,  as  the  father;  Helen 
Keers,  in  the  role  of  the  mother; 
Leneta  Lane,  as  the  daughter,  and 
Kenneth  Daigneau  as  the  latter's 
sweetheart,  have  the  principal  parts. 
Philip  Stearns  does  fine  work  as  the 
son  and  in  the  cast  are:  Elsie  Bassett, 
Dorothy  LaMar,  June  De  Roche  and 

Robert  Huntington. 

*  *     * 

Alcazar 

"Rain,"  drama  of  the  South  Seas, 
is  adding  to  the  prestige  of  Henry 
Duffy,  and  bringing  crowds  to  the 
Alcazar  where  the  third  week  of  its 
engagement  will  be  ushered  in  Sun- 
day night.  The  Alcazar  production 
of  "Rain"  is  worth  while.  It  is  the 
same  cast  as  that  seen  on  tour  with 
the  star,  Isabel  Withers,  and  many 
supporting  players  who  have  been 
seen  in  it  throughout  the  Western 
half  of  America.  There  is  real  enter- 
tainment, delightful  romance,  a  good 
measure  of  fun  and  stirring  situa- 
tions. 

The  scenic  splendor  of  the  play 
with  its  continuous  downpour  of  rain 
has  been  well  done.  The  complete 
company  includes:  Irma  Van.  Frank 
Dawson.  Florence  Roberts,  Collins 
Macrae.  Phil  Tead.  Lealane  Sher- 
wood.     Henry      Caubisens.      Edward 

Warris,  James  Hulu  and  Charles  Wu. 

*  *     * 

At  Paul  Elders 

Word  comes  from  New  York  that 
Philip  Guedalla.   noted    English    his- 
torian and  biographer,  has  proven  as 
•itinued  on  Page  Hi 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  2,  1927 


OGieT 


By  Antoinette  Arnold 


Happiness  Days 

HOW  does  the  song  go ? 
"I  want  to  be  happy,  but  I  wont  be  happy,  till  I 
make  you  happy  t-o-o!" 

Well  that  is  about  the  way  it  is  in  Society,  these  days. 

Lent  has  placed  a  ban  on  large  affairs  and  there  are 
no  exciting  Society  events  for  a  while,  but  still  there  is 
happiness  in  the  air.  And,  all  on  account  of  the  brides- 
to-be. 

What  a  busy  fellow  Dan  Cupid  is!  He  keeps  at  his 
love-making  intrigues  all  during  the  Lenten  days  as  if 
he,  too,  were  preparing  for  Easter  Morn  with  a  record- 
making  list  of  weddings. 

Brides  love  Easter  Season  for  their  lovely  bridal  days. 

They  should — for  Spring  and  Easter  and  wedding  days 

are  synonymous! 

*  *     * 

Engaged 

The  engagement  of  Miss  Belle  Abrahms  of  Minneapolis 
has  been  announced,  to  Mr.  Daniel  Stein,  son  of  Mrs.  J.  H. 
Stein.  A  reception  in  compliment  to  the  betrothed  will 
be  held  at  the  Stein  home  in  Twenty-fourth  avenue,  to- 
morrow, Sunday,  April  3. 

*  *     * 

Birthday  Dinner 

A  birthday  dinner  was  given  in  honor  of  Mr.  Charles 
S.  Wheeler  at  the  Elks  Club  last  week.  Guests  were 
Judge  John  van  Nostrand,  Dr.  John  E.  Bohms,  Dr.  H. 
Wood  and  the  Messrs.  Andrew  F.  Burke,  president  of  the 
Elks  Club;  William  A.  Boyd,  Arthur  Goepp,  John  H. 
Wood,  Oliver  D.  Fishaven,  John  J.  Lermen,  Frank  Hart, 
Nadeau  L.  Bourgeault,  August  L.  Fourther. 

*  *     * 

Theater  Party 

Miss  Helen  Vickroy  entertained  a  number  of  friends  at 
a  birthday  dinner  and  theater  party  last  week  at  the 
Fairmont  Hotel.  Beautiful  place  cards  were  used  for  the 
decorative  scheme  with  green  the  prevailing  color.  A 
miniature  boy  and  girl  drove  an  Irish  car  over  a  bed  of 
four-leaved  clovers. 

The  happy  group  was  chaperoned  by  Mr.  and  Mrs.  J. 
Kullman.  Guests  at  the  lovely  affair  were  the  Misses 
Genevieve  Schnier,  Barbara  Conly,  Consuelo  Schnier, 
Clementina  de  Vally  and  Messrs.  Wallace  Degen,  Wesley 
Lachman,  Harold  Glidden,  Edgar  Lindner,  Henry  Windt, 
Jr. 

After  the  dinner  the  young  people  all  went  to  the 
theater. 

*  *     * 

Florida  Visitor 

Miss  Bernice  M.  Blance  presided  as  hostess  at  a  dinner- 
dance  last  Saturday  evening  at  the  Fairmont  Hotel,  in- 
viting a  group  of  friends  to  meet  Mr.  J.  Roderick  Meyer, 
of  Tampa,  Florida.  Spring  blossoms  in  fascinating  array 
decorated  the  table  with  artistic  place  cards  of  the  bios- 


SANTA 

MARIA 

INN 

SANTA 

MARIA.    CALIFORNIA 

On  the 

Coast  Hishway,  Half-Way  Between  San  Francisco  and  Los 
An    Inn    of    Unusual    Excellence 

Anjjeles 

Wire  or  write  for  reservations  on   your   nexi 

trip  south 

som-motif.  Her  guests  included  Mr.  and  Mrs.  Chester 
McGee,  Miss  Faye  George,  Dr.  and  Mrs.  Thorne  R.  Bran- 
don, Mr.  William  Young  and  Mrs.  Cora  P.  B.  Lance. 

*  *     * 

Chinese  Decorations 

Oriental  motifs  and  Chinese  decorations  were  used  in] 
the  gorgeous  table  adornments  at  a  dinner  party  given 
by  Mr.  and  Mrs.  Albert  0.  Stein  at  the  Fairmont  Hotel.] 

The  large  table  at  which  the  guests  sat  had  an  over- 
cloth  of  red  satin.  In  the  center  and  on  either  end  of 
the  table  were  handsome  brass  bowls  filled  with  carna-l 
tions,  iris  and  ronculas,  garlands  of  yellow  daffodils  ex- 
tending from  the  bowls  to  the  colorful  Chinese  wedding] 
hats. 

Ancient  musical  instruments  and  peacock  feathers! 
were  grouped  in  artistic  arrangements.  Hand  painted] 
candles  in  brass  candle-sticks  completed  the  ornate  deco- 
rations. 

Friends  seated  at  this  wonderfully  devised  table  in-' 
eluded  Messrs  and  Mesdames  I.  Magnin,  Joseph  Israel, 
Jules  Getz,  I.  Spiro,  J.  Jacobs,  H.  E.  Herrman,  Charles  S. 
Wheeler,  Louis  Heringhi,  Charles  Hirshfeld,  Carl  Green-' 
hood,  James  L.  Krueger,  Hugh  Marks  and  Mr.  Charles 
R.  Alberger. 

Dancing  and  card  games  furnished  amusement  for  the 

evening. 

*  *     * 

Back  to  San  Francisco 

Mrs.  Edward  Castle  was  welcomed  back  to  San  Fran- 
cisco at  a  dinner  given  in  her  honor  by  Mrs.  Emil  Blanck- 
enberg.  Among  the  guests  at  the  affair  were  Senor  and 
Countess  Don  Carlos  Monsalve,  Mr.  and  Mrs.  A.  J.  Silva, 
Mr.  and  Mrs.  William  B.  Poyner  and  Emil  Blanckenberg. 

*  *     * 

Mrs.  Anita  Olson  and  Miss  Alice  Carson  were  joint- 
hostesses  at  a  tea  and  apron  shower  given  at  the  Hotel 
St.  Francis  Saturday,  March  19,  for  Miss  Helen  Tonge, 
who  recently  announced  her  engagement.  The  table  was 
decorated  with  yellow  daffodils  and  each  guest  received 
a  corsage  of  the  same  flower. 

*  *     * 

Engagement  Tea 

Miss  Delia  May  Marburger  was  hostess  at  a  tea  on| 
Saturday,  March  12,  at  the  Hotel  Mark  Hopkins,  at  which) 
the  engagement  of  Miss  Vera  Louise  Gill  to  John  Stoer 
Hampel  was  announced.  The  guests  included:  Misses] 
Vera  Louise  Gill,  Agnes  Godde,  Eilene  Montgomery, 
Alice  Powers,  Leone  Flynn ;  Mesdames  Constance  Behlow, 
Jay  Wallace  Harton,  Armand  Kolbl  David  Dorward. 

*  *     * 

Officers  for  the  Year 

San  Francisco  Chapter  of  Pi  Beta  Phi  Alumnae  met 
for  the  annual  election  of  officers  at  the  Hotel  Whitcomb 
Tuesday  afternoon.    Mrs.  Otis  Hergert  was  elected  presi- 


COLONIAL  HOTEL 

650    Bush    Street,    Between    Powell    and    Stockton.    San    Francisco 

Telephone   Sutter   3560 

HOWARD  T.  BLETHEN.    Proprietor 


April  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


HOTEL   CANTERBURY 

750   Sutter   Street 

San    Francisco's    Finest 

Famliy  Hotel 

250  Rooms 
Rates  :    From  $2.50  per  day 


dent  for  the  coming  year,  Mrs.  Richard 
Goldie,  vice-president;  Mrs.  F.  M.  Wyckoff, 
secretary ;  Mrs.  S.  J.  Shipman,  treasurer,  and 
Miss  Helen  Hayes,  corresponding  secretary. 
A  meeting  of  the  local  members  of  Pi  Beta 
Phi  will  be  held  at  the  home  of  Mrs.  Hergert, 
5516  Fulton  street,  on  Wednesday,  March 
30.  *     *     * 

National  Music  Week 

A  far  larger  group  of  organizations  will 
take  part  in  this  year's  celebration  of  Na- 
tional Music  Week,  which  is  San  Francisco's 
seventh  annual  recognition  of  the  place  of 
music  in  the  civic  plan,  than  in  any  previous 
year,  according  to  Chester  Rosekrans,  execu- 
tive director  of  the  Music  Week  Committee. 
Interest  will  center  on  the  week's  pro- 
rams  to  be  held  afternoons  and  evenings 
luring  the  event,  May  1  to  7,  in  the  Civic 
Auditorium. 

The  sacred  concert,  participated  in  by 
hoirs  and  singers  of  every  creed,  will  be  a 
picturesque  introduction  to  the  week's  ac- 
uities. 

The  Municipal  Chorus,  under  the  direction  of  Dr.  Hans 
Leschke,  will  sing  selections  from  the  Messiah,  the  vested 
choirs  of  the  Grace  Cathedral  and  the  Sacred  Heart 
hurch  will  sing,  and  Stuart  Brady,  the  phenomenal  boy 
;enor,  will  be  one  of  the  soloists.  Mrs.  Alvina  Heuer  Will- 
son  is  chairman  for  the  sacred  concert.  Another  inter- 
esting feature  will  be  the  huge  band  contest,  with  more 
than   a   thousand   boys  and  girls  playing  band   instru- 

ents  in  a  massed  unison,  following  the  individual  per- 
formances of  each  band.  The  organizations  will  come 
'rom  the  larger  centers  of  Northern  California,  and  will 
ilay  at  the  Auditorium  on  the  evening  and  afternoon  of 
Saturday,  May  7. 

Women's  Clubs,  Parent  Teacher  Associations,  and  spe- 
:ial  organizations  for  musical  activity  will  all  be  partici- 
pants in  the  affair. 

*     *     * 

One  of  the  large  affairs  of  the  week  at  the  Hotel  Whit- 
omb,  was  the  attractive  reception  and  bridge  tea  given 
)y  Mrs.  Leonard  Dreyfus  on  Saturday  afternoon.  Mrs. 
Dreyfus  entertained  on  the  Roof  Garden  where  she  was 
issisted  in  receiving  her  guests  by  Mrs.  Emma  W.  Kah- 
nan.  More  than  fifty  guests  were  seated  at  the  tea  tables. 
The  color  scheme  of  green  was  used  in  decorating,  sug- 
gestive of  the  early  spring  season. 

»     *     » 
Visitors  At  Clift 

Mr.  and  Mrs.  Hobart  C.  Chatfield-Taylor,  of  Santa  Bar- 
bara, were  recent  guests  at  the  Clift.  They  motored  to 
San  Francisco  to  meet  Mrs.  Taylor's  sister  and  brother- 
n-law,  Captain  and  Mrs.  Charles  Gordon  Hutchinson,  of 
New  York,  who  arrived  on  the  Shinyo  Maru  from  Hong- 
kong, China. 


"The  most  musically-complete  floral  parade  in  Califor- 
ia's  history  of  splendid  parades"  is  the  announcement 
made  by  the  people  organizing  the  parade  for  the  Second 
Annual  Fiesta  de  las  Rosas  on  Saturday  afternoon.  May  7. 
Twenty-five  bands  have  been  set  as  t  he  goal  of  the 
committees  and  already  18  have  actually  signed  to  be 
iresent  when  the  100  floats  start  moving  down  the  his- 
toric Alameda. 

The  Islam  Temple  A.  A.  O.  X.  M.  Shrine  Band  and 
prize  drill  corps  of  San  Francisco,  composed  of  over  80 
members  and  considered  one  of  the  crack  musical  organ- 
izations of  the  United  States  will  be  here.    The  Eleventh 


Cavalry  mounted  band  stationed  at  Monterey 
and  the  U.  S.  Navy  Band  at  Goat  Island  have 
been  given  orders  by  the  commanding  officers 
to  play  and  march  in  the  parade.  These  par- 
ticular bands  will  have  preferred  places,  it  is 
planned. 

The  crack  Salvation  Army  Silver  Cornet 
Band  of  San  Francisco  and  the  popular  Stan- 
ford University  Band,  as  well  as  several  local 
school  bands,  union  bands,  and  several  other 
musical  organizations  will  be  in  the  line  of 
march  on  May  7  at  2:30. 
■*     *     * 

Pretty  Wedding 

Following  a  pretty  wedding  ceremony  in 
St.  John's  Presbyterian  Church,  at  which 
Miss  Grace  Lucile  Luscome  became  the  bride 
of  Mr.  Cecil  M.  Jones  recently,  a  reception 
and  buffet  supper  was  held  in  a  Spring  blos- 
som-decorated room  at  the  Clift  Hotel,  for 
friends,  relatives  and  members  of  the  bridal 
party. 


Spring  Draws  Vacationists 

El  Mirasol,  Santa  Barbara,  continues  to  attract  many 
who  are  seeking  a  delightful  spot  for  an  early  Spring 
vacation.  Among  those  registered  there  recently  are: 
Mr.  William  Mayo  Newhall,  Mr.  and  Mrs.  Dixwell  Daven- 
port, Mrs.  William  M.  Fitzhugh  and  Mr.  Eustace  Gulli- 
nan,  of  San  Francisco ;  Miss  H.  E.  Beard  and  Miss  H.  G. 
O'Connell,  of  Oakland;  and  Miss  Maria  Antonia  Field, 
Miss  Maria  Teresade  Ortigosa  and  Mr.  T.  J.  Field,  of 
Monterey. 

*  *     * 

Colonel  and  Mrs.  G.  Watson  French,  accompanied  by 
Mr.  and  Mrs.  William  Butterworth,  motored  north  from 
El  Mirasol,  Santa  Barbara,  where  they  have  been  spend- 
ing the  Winter,  and  stayed  a  few  days  in  San  Francisco, 
at  the  Clift.-  They  have  returned  to  El  Mirasol  for  an- 
other month's  stay. 

*  *     * 

Mrs.  Myra  Dutton  and  Mrs.  Saunders  Paul  Jones,  of 
Santa  Barbara,  are  visiting  in  San  Francisco,  and  are 

guests  at  the  Clift. 

*  *     * 

Club  Dinner 

The  Roof  Lounge  of  the  Clift  Hotel  provided  the  set- 
ting, recently,  for  the  fifth  annual  dinner  dance  of  the 
Soroptimist  Club,  following  the  installation  of  new  of- 
ficers. The  new  officers  are:  Harriet  Tyler,  President; 
Florence  Gardner,  Vice  -  President ;  Ora  Woodmansee, 
Treasurer;  Nellie  Remler,  Secretary,  and  Katherine 
Schwartz.  Mabel  Johnson  and  Mary  Dry  Boldeman,  Di- 
rectors. 

*  *     • 

City  and  County  Federation  of  Women's  Clubs 

Mrs.  Albert  W.  Stokes  presided  at  a  board  meeting  of 
the  City  and  County  Federation  of  Women's  Clubs  on 
Friday,  March  25th,  at  the  Hotel  Fairmont. 

Members  indorsed  movement  towards  Permanent  Reg- 
istration since  this  policy  has  worked  out  very  well  in 
other  communities.  Permanent  Registration  requires 
that  a  person  vote  at  elections  or  lose  his  registration  if 
he  does  not  vote  during  a  period  of  two  years. 

The  president.  Mrs.  Albert  W.  Stokes,  reported  upon 
the  success  of  the  passing  of  the  Narcotic  Bill  at  Sacra- 
mento, last  week.    This  bill  provide  hospitals  for  adi 
both  in  Northern  and  Southern  California. 

Mrs.  Nellie  Herpold  reported  the  attainment  of  a  full- 
time  court  for  the  Juvenile  cases,  which  has  long  been  a 
need  in  San  Francisco. 

(Continued  on  Page  15) 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  2,  1927 


RADIO 

By  C.  J.  Pennington 


C.  J.  PENNINGTON 

AERIAL  INCIDENTS 

SUGGESTIONS  for  the  relief  of 
the  present  state  of  affairs  of 
the  broadcasting  situation  are  now  in 
order.  In  this  connection  we  see  no 
reason  why  we  cannot  make  a  few 
suggestions  from  our  point  of  view 
as  well.  Being  aware  of  the  fact 
that  the  public  wants  relief,  first  of 
all  they  should  have  it.  It  is  the  one 
to  be  pleased  and  catered  to  and  no 
one  can  deny  that  the  present  state 
of  broadcasting  is  disgusting,  espe- 
cially in  our  city  of  San  Francisco 
and  vicinity. 

*  *     * 

Priority  has  been  suggested  for 
different  times  of  the  day, — meaning 
that  most  of  the  present  stations 
would  remain  on  the  air,  and  if  a 
baseball  game  was  being  broadcast  it 
would  hold  air  rights,  while  in  the 
evening  music  would  rule.  From 
what  can  be  figured  out,  this  manner 
of  handling  the  situation  is  a  lot  of 
bunk  and  every  one  knows  it.  The 
most  important  thing  in  any  locality 
is  the  removal  of  broadcasting  sta- 
tions outside  the  city  limits.  No 
broadcast  station  should  be  allowed 
to  erect  its  transmitter  within  any 
city  limits,  or  for  that  matter,  with- 
in five  miles  of  any  city  limits. 

*  *     * 

We  are  referring  to  our  city  of  San 
Francisco  for  proof  as  to  the  un- 
pleasant situation  as  it  now  exists, 
and  we  know  that  over  half  of  San 
Francisco's  population  are  with  us  in 
recommending  the  removal  of  the 
high-powered  stations  outside  the 
city  limits.  Not  only  does  this  de- 
plorable condition  exist  here,  but  in 
other  cities  as  well. 

*  *     * 

Take  station  KPO,  located  at  Fifth 


and  Market  streets,  broadcasting  on 
428  meters  with  a  power  output  of 
1000  watts.  It  is  on  the  air  and  has 
been  for  some  time,  between  10  and 
12  hours  out  of  every  24.  Then  KYA 
came  on  the  air  recently  with  a  power 
output  of  1000  watts,  broadcasting  on 
399  meters  only  19  meters  from  KPO 
and  located  at  Taylor  and  Geary 
streets,  about  three  blocks  apart.  In 
May  of  this  year  or  thereabouts, 
KFRC  contemplates  coming  on  the 
air  with  a  new  1000  watt  transmit- 
ter, broadcasting  on  270  meters,  lo- 
cated about  10  blocks  from  KPO  and 
about  8  blocks  from  KYA.  With  all 
three  of  them  on  the  air,  practically 
the  entire  day  and  evening,  what 
chance  has  the  average  individual 
living  in  an  apartment  house  in  San 
Francisco  of  hearing  any  other  sta- 
tion, outside  of  these  three?  Espe- 
cially when  San  Francisco  is  an  apart- 
ment house  city  and  the  largest  per- 
centage of  the  population  live  very 
close  to  one  of  the  three  or  all  of 
them. 

*  *     * 

It  is  not  our  policy  to  criticize  good 
stations,  for  these  have  always  ren- 
dered high  class  entertainment,  but 
to  put  broadcasting  stations  close  to 
each  other  within  the  city  limits  on 
1000  watts  power  output,  is  taking  an 
unnecessary  advantage  of  the  listen- 
ing public. 

*  *     * 

Borrowing  the  words  from  Steven- 
son who  wrote,  "So  long  as  we  love 
we  serve,  so  long  as  we  are  loved,  I 
would  say  we  are  indispensable," — 
these  stations  serve,  but  in  such  a 
way  that  the  listening  public  does 
not  love  them  as  it  formerly  did. 
There  is  no  necessity  of  trying  to 
force  something  on  to  the  public,  for 
sooner  or  later  the  public  is  bound  to 
retaliate.  The  odds  are  too  great.  As 
for  being  indispensable, — none  of 
these  broadcasting  stations  are  as 
important  as  that,  and  any  of  their 
places  could  be  satisfactorily  filled 
within  a  short  period  of  time. 

*  *     * 

There  is  such  a  thing  as  a  broad- 
casting station  becoming  a  bore,  and 
any  station  which  is  continually  caus- 
ing interference  to  listeners  with  no 
silent  evenings  is  certain  to  become 
a  bore.  Human  nature  is  whimsical 
but  it  does  like  a  little  diversion  from 
the  stereotyped  sort  of  amusement. 

(Continued  on  Page  14) 


Radio  Program 
for  Next  Week 

KFRC— DON   LEE— SAN 
FRANCISCO— 270.1 

Sunday.  April   3 

5 :00  to  6 :00  p.  m. — "Twilight   Recital." 

6  :00  p.  m.- — Stage   and    screen. 

(i  :30  to  8:30  p.  m. — Mark   Hopkins   Concert  Orchestra. 

Monday,  April  4 

7  :00  to  8  :00  a.  m.— Breakfast  concert. 

10  :00  to  11  :00  a.  m.— Sherma%  Clay  concert. 

11  :00  to  11  :30  a.  m.— Household    hints. 
I  I  :80  to  '2  noon— Amateur   tryouts. 

12:00  to  2:00  p.  m.— Mark    Hopkins  Concert  Orchestra. 
'1  :00  to  5  :30  p.  m.— Mark   Hopkins   Dunce   Orchestra. 
6  :30  to  6:00  p.  m.— Mac  and   his  Gang. 
G:00  to  6  :25  p.  m. — Jo  Mendel  and   his   Pep  Band. 
6 :25  to  6  :30  p.  m. — Stage  and  screen. 

6  :30  to  7  :00  p.  m.— Cecilian  Trio. 

7  :00  to  7  :30  p.  m. — Western  Motors  Hawaii'ans. 
in  10:00  p.m. — Blue    Monday   Jamboree. 

10:00  to  12:00  p.  m.— Mark    Hopkins    Dance    Orchestra 

Tuesday.  April  5 

7:00to  8:00  a.  m.     Breakfast  concert 

10 :00  to  ii  :i.  m.     Sherman,  Clay  Concert. 

11 :00  to  11:30  a.  m.      "Doings  of  Dorothy." 

11  :30  to  12  noon — Amateur  try.  ute. 

12:00  to  2:00  p.  m.— Mark    Hopkins  Concert   Orchestra. 

■1  :00  to  5  :30  p.  m. — Mark   Hopkins    Dance   Orchestra. 

5  :30  to  G  :25  p.  m. — Mac  and   his  Gang. 
6:25  to  6:30  p.  m.— Stage   and   screen. 

fi  :80  to  7  :00  p.  m.— Cecilian  Trio. 

7  :00  to  7:30  p.  m.— Russell    Colvin    Trio. 
8:00  to.S:10  p.  m.— KFRC   Movie  Club. 

B:40  to  8:50  p.  m. — Professor  Herman  Schnitzel. 

8  :S0  to  12  p.  m. — Mark    Hopkins    Dance    Orchestra. 

Wednesday.  April  6 

7:00  to  8:00  a.  m.— Breakfast    concert. 
10:00  to  11  a.  m. — Sherman,  Clay  Concert. 
11  :00  to  11  :30  a.  m.— Household    Hints. 

11  :30  to  12  noon — Amateur  tryouts. 

12  :00  to  2  :00  p.  m. — Mark  Hopkins  Concert  Orchestra. 
4  :00  to  5  :30  p.  m. — Mark    Hopkins    Dance    Orchestra. 

.">  :80  to  G  :25  p.  m— Mac  and  his  Gang. 

6  :25  to  6  :30  p.  m.— Stage  and  screen. 

6  ;S0  to  7  :00  p.  m. — Cecilian  Trio. 

7  :00  to7  :30  p.  m. — "Puss"  Donahoo  and  his  Orchestra. 
8:00  to  10:00  p.  m.— Studio  program  with  KFRC  Trio. 
10:00  to  12:00  p.  m.— Mark    Hopkins    Dance    Orchestra. 

Thursday.   April    7 

7  :0cj  in  8  i00  a.  m. -Breakfast  concert. 
10:00  to  U  a.  m.     Sherman,  Clay  Concert. 
1 i  :00  to  1 1  :S0  a.  m.   -"Doings  of  Dorothy." 

11  :30  to   12  noon       Amateur    tryouts. 

12:00  to  2:00  p.  m.— Mark    Hopkins  Concert    Orchestra. 

4  :00  to  5:30  p.  m.— Mark    Hopkins    Dance   Orchestra. 

5  :30  to  6:25  p.  m. — Mac  and   his  Gang. 

6  :25  to  6  :30  p.  m. — Stage  and  screen. 
G  :30  to  7  :00  p.  m.— Cecilian  Trio. 

7:00  to  7:30  p.  m.— Trio,   directed   by   Vinton   La 

Ferrera. 
8 :00  to  9 :00  p.  m. — Program   featuring  Melody  Maids. 
:>  miimo  lutiio  p.  m.    -Th lore   Strong. 

10  :00  to  12  :00  p.  m.— Mark    Mm,, kin-    Pa  nee    Orchestra. 

Friday.   April    S 

7  :00  to  8  :00  a.  m. — Break  fast  concert. 
10:00  to  11  :00  a.  m.    -Sherman,  Clay  Concert. 

11:00  to  11:80  a,  m.      Hints    to    Home  makers. 
11 :80  to  11 :40  a.  m.     Snerman,  Clay  Concert. 
11:40  to  12  noon— Amateur  tryouts. 

12  :00  to  2  :00  p.  m.-    Ms'lt    Hopkins  Concert   Orchestra. 

3  :00  to  4  :00  p.  m. — Dance   mUBlc. 

4  :00  to  5  :30  p.  m.  —  Mark    Hopkins    Dance   Orchestra. 

5  :80  to  6  :25  p.  m— Mac  and  his  Gang. 

6  :25  to  6:30  p.  m. — Stage  and  screen. 

6  :80  to  7  :00  p.  m.— Cecilian  Trio. 

7  :00  to  7  :30  ]>.  m.-    Radio    Encyclopedia. 

8  :00  to  10  :00  p.  m. — KFRC  Little  Symphony  "Orchestra 
10:00  to  12  Mitt  p.  m. — Mark    Hopkins    Dance    Orchestra. 

Saturday.    April    y 

7  :00  to  8:00  a.  m. — Breakfast  concert 

in  :00  to  11  a.  m. — Sherman,  i 'lay  Concert 

11  ii'l  to  12:00  noon— Amateur    Try-outs. 

12:00  to  2:00  p.  m.~ Mark  Hopkins  Concert  Orchestrii 
4  :00  to  5  :30  p.  m.— Mark   Hopkins    Dance    Orchestra. 


April  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


n 


SO  to  6  :25  p.m. — Mac   and    his    Gang. 
( :25  to  6  :S0  p.  m. — Stage  and  screen. 
:30  to  7:00  p.  m.— Cecilian   Trio. 
:00  to  7:30  p.  m. — Club  Carlton   Orchestra. 
1:00  p.  m.  to  1 :00  a.  m. — Mark  Hopkins  Dance 
Orchestra. 

tPO— HALE   BROS.  AND  THE   CHRON- 
ICLE, SAN  FRANCISCO— 428.3 

Sunday.  April  3 

:45    to    10:45   a.  m. — Undenominational    and    non-sec- 
tarian church  service. 

0  :45  a.  m. — Weather  forecast. 
45  to  4  :30  p.m. — Baseball  at  Recreation  Park. 

tOO  to   6:30  p.m. — States   Restaurant   Orchestra. 

:80  ]>.  m. — General    information. 

:35    lo    8:35    p.m. — Palace    Hotel    Concert   Orchestra. 
35  t<<  10  :00  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

0:00  t9  12  :00  p.  m. — John    Wolohan   and    his 
Calilomians. 


londay,  April  4 

:45,  7:15  and  7:45  a.m. — Health  exercises. 
0  :30  a.  m. — Weather  forecast. 
0:45  a.m. — Home  Service  Talk. 
2:00  noon— Time   signals.    Scripture    reading. 
tOO  to  2  :00  p.  m. — Fairmont  Hotel   Concert  Orchestra. 
:45  to  4  :30  p.  m. — Baseball  at  Recreation  Park. 
:30  to  5  :30  p.  m.— Palace  Hotel  Concert  Orchestra. 
;30  to  6  :15  p.  m. — Children's    hour. 
:15  to  6:30  p.  m. — Stock    market    quotations. 
:30  to  7  :00  p.  m. — States    Restaurant    Orchestra. 
:00  to  7  :30  p.  m. — Fairmont  Hotel  Concert  Orchestra. 
:30to8:00p.  m.-DX. 

:00  to  8:10  p.  m. — Chamber  of  Commerce  talk. 
:10  to  8  :25  p.  m. — Book   reviews   by   Harold  A.    Small. 
:25  to  9  :00  p.  m. — Bridge  lesson  No.  24, 
l00  to  10  :00  p.  m. — Studio  program. 
0  :00  to  11 :00  p.  m. — Billy    Long's    Cabirians. 
1:00  to  12:00  p.  m.—  KPO'b  Variety  Hour. 

'uesday.  April  5 

:45.  7:15  and  7:45  a.m. — Health  exercises. 
0  :30  a.  m. — Weather  report. 
0:45  a.m. — Cooking  hints  and  recipes. 
2:00  noon — Time  signals,    Scripture   reading. 

:00  to  2  :00  p.  m.— Fairmont  Hotel  Concert  Orchestra. 

i45  to  4  :30  p.  m.— Baseball  at  Recreation   Park. 

30  to  5:30  p.  m. — Palace  Hotel  Concert  Orchestra. 

:30  to  6  :15  p.  m.— Children's    hour. 

:16  to  6  :30  p.  m. — Stock   market  quotations. 
1:30  to  7  :00  p.  m. — States   Restaurant  Orchestra. 

:00  to  7  :30  p.  m. — Fairmont  Hotel  Concert  Orchestra. 

I  to  8:00  p.  m. — DX. 
1:00  to  9:00  p.  m.— "Uda   Waldrop  hour." 

:00  to  10:00  p.  m.— Studio  program. 

0  :00to  11 :00  p.  m. — Palace    Hotel    Dance    Orchestra. 

1  :00  to  12  :00  p.  m. — Billy   Long's   Cabirians. 

Vednesday,  April  6 

1:45,  7:15  and   7:45  a.m. — Health  exercises. 
0:30  a.m. — Weather  report. 
0:45  a.  m.— Home  service  talk. 

2  :00  noon — Time  signals.    Scripture    reading. 

;00  to  2  :00  p.  m. — Fairmont  Hotel  Concert  Orchestra. 
1:45  tO  4  :80  p.  m. — Baseball   at   Recreation    Park. 
:l\o  to  B  :30  p.  m. — Palace    Hotel    Concert    Orchestra. 
:30  to  6  :15  p.  m. — Children's    hour. 
1:15  to  6  :30  p.  m.— -  Stock    market    quotations. 
30  to  7  :00  p.m. — States   Restaurant   Orchestra. 
00  to  7  :30  p.  m. — Fairmont  Hotel  Concert   Orchestra. 
80  to  8:00  p.  m.-DX. 
|*00  to  9  :00  p.  m. — Program    by    Atwater    Kent   artists. 
BJO  i"  10  :00  p.  m.— Studio  program, 
0  :00  to  II  :00  p.  m.  —  States    Restaurant    Orchestra. 

Thursday.  April  7 

[45,   7:15  and  7:45  a.  m. —Health  exercises. 
KiSO  a.  m. — Weather  report. 
0:45  a.  m.- — Cooking  Hints  and   Recipes, 
B:00noon — Time  signals.    Scripture    reading. 

t00  to  2  :00  p.  m. — Fairmont  Hotel  Concert  Orchestra. 
:  :4f>  to  i  :30  p.  m.— Baseball  at  Recreation  Park. 

:3H  tn  5  :30  p.  m. — Palace    Hotel    Concert    Orchestra. 
B0  to  6:15  p.  m.     Children's   hour. 

1:16  to  6:30  p.  m. — Stock    market    quotation?. 

B0  to  7 :00  p.m.    States   Restaurant  Orchestra. 

?:00  to  7  :30  p.  m. — Fairmont    Hotel  Concert    Orchestra. 

7:30  to  B:00  p.  m.    -DX. 

;  joo  to  9  :00  p.  m.—  Studio  program. 

BO  i,.  in  -00  p.  m.     Studio  program. 

n  oil  :00  p.m.     Palace  Hotel   Dance  Orchestra. 

HdftTi   April   S 

.At,   and    7:45    a.m.      Health   over, 

m.~  Weather  report. 
:.    m.      Fashion    talk. 
.-..  m,— Home  service  talk. 

rime  signals.    Scripture    reading. 
8:45p.m.      Talk    from    the    Commonwealth    Club 
lunchci 

m.      Fairmont    Hotel    Concert   Orchestra. 

Baseball  at  Recreation  Park. 
Palace  Hotel   Concert  Orchestra. 

■ldren's    hour, 
•-lock   market    quotations. 
20  p.  m. — States   Restaurant   Orchestra. 


7  :20  to  7  :30  p.  m. — "Sports-on-the-Air." 

7:30  to  8:00  p.  m.-DX. 

8:00  to  10:00  p.  m.— Walter    Krausgrill's    Orchestra. 

30:00  to  11 :00  p.  m.— States    Restaurant    Orchestra. 

Saturday,  April  9 

6:45.  7:15  and  7:46  a.m. — Health  exercises. 

10:30  a.m. — Weather  report. 

10:45  a.m. — Cooking  hints  and  recipes. 

12  :00  noon— Time  signals.    Scripture    reading. 

1 :00  to  2  :00  p.  m.— Fairmont  Hotel  Concert  Orchestra. 

2  :45  to  4  :30  p.  m.— Baseball  at  Recreation   Park. 

4:30  to  5  :30  p.  m.— Palace  Hotel   Concert  Orchestra. 

6:15  to  6:30  p.  m. — Stock    market   quotations. 

6  :30  to  7  :30  p.  m. — States    Restaurant   Orchestra. 

7:30  to  8:00  p.  m.-DX. 

8:00  to  9:00  p.  m.— Simultantous    broadcast    by    KPO 

and    KFI. 
9:00  to  10:00  p.  m. — Palace  Hotel  Dance  Orchestra. 
10:00  to  11  :00  p.  m. — Walter    Krausgrill's    Orchestra. 

KJBS— JULIUS   BRUNTON   &   SONS 
CO.,  SAN   FRANCISCO— 220 

Daily  Except  Sunday 

9  :00  to  11  :30  a.  m. — Vocal  and  Instrumental  selections. 

2  :00  to  4  :00  p.  m.— Vocal    and    Instrumental   selections. 

Friday  nights  9:30  p.m.  to  11:00p.m. — "The  Happi- 
ness   Boys"    and    Studio   program. 

11  :00  p.  m.  to  12  :00  p.  m.  —  Studio  program  featuring 
the   "Willard   Power  Units," 


KFWI— RADIO  ENTERTAINMENTS, 
INC.,  SAN  FRANCISCO— 250 

Sunday,  April  3 

7  :50  to  9  :00  p.  m. — Church  service. 
Monday,  April  4 

6  :00  to  7  p:00  p.  m. — Dinner  hour  program. 

7  :00  to  7  :16  p.  m. — Announcements. 

8  :00  to  10  :00  p.  m. — Musical  program. 
10:00  to  12:00  p.  m.— Paul   Kelli's   Orchestra. 

Tuesday,  April  5 

6  :00  to  7  :00  p.  m.— Paul's   Hawaiians. 

7  :00  to  7  :15  p.  m. — Announcements. 

8  :00  to  10  :00  p.  m. — Musical  program. 
10  :00  to  1 1 :00  p.  m. — Dance  music. 

Wednesday,  April  6 

6  :00  to  7  :00  p.  m.— KFWI  String  Trio. 

7  :<lii  bo  7  :15  p.  m. — Announcements. 

8  :00  to  10:00  p.  m. — Musical  program. 
10:00  to  12  :00  p.  m.— Paul    Kelli's    Orchestra. 
Thursday.  April  7 

6  :00  to  7  :00  p.  m. — Paul's  Hawaiians. 

7  : 00  to  7  :  15  p.  m.— Announcements. 

8  :00  to  10  :00  p.  m. — Musical  program. 
10:00  to  12  p.  m. — Paul    Kelli's    Orchestra. 

Friday.  April  8 

6  :00  to  7  :00  p.  m. — Musical   program. 
7:00  to  7  :16  p.  m.    -Announcements. 

8  :00  to  10  :00  i>  m.     Musical  program. 

Saturday.  April  9 

B  :00  to  9  :00  p.  m      Studio  program. 

9:00  to  12  :00  p.  m. — Paul    Kelli's   Orchestra. 

KYA— PACIFIC  BROADCASTING  CORP., 
SAN  FRANCISCO— 399.8 

Sunday.    April    3 

11 :00  a.  m.— Services  of  Central   Methodist   Episcopal 

Church. 
IS  :80  p.m.     Services   from  Old  St.   Mary's  Church. 

7  :30  p.  m. — Service*  of  the  Central   Methodist   Episco- 

pal  Church. 


9  :00  to  10:00  p.  m.— Roberta  Leitch.   lyric  soprano. 
10:00  to  11:00  p.  m.—Clift    Hotel    Dance   Orchestra. 

Friday.  April  8 

B  :30  to  10  :30  a.  m. — Shopping  Service. 

10:30  to  10:45  a.  m.— Diet  and   health  talk. 

12:30  to  2:00  p.  m. — Clift  Hotel    Concert  Trio. 

6:80  to  7:80  p.  m.—Clift    Hotel    Concert   Trio. 

8:00  to  10  :00  p.  m. — Studio  program. 

10:00  to  11  :00  p.  m. — Clift    Hotel    Dance   Orchestra. 

Saturday,  April  9 

12:80  to  2:00  p.  m. — Clift  Hotel   Concert  Trio. 
4:00  to  5:30  p.  m.—Clift    Dance   Orchestra. 
6:30  to  7:30  p.  m. — Clift    Hotel    Concert  Trio. 
8  :00  to  12  p.  m. — Clift  Dance  Orchestra. 

KGTT  —  GLAD  TIDINGS  TEMPLE,  SAN 
FRANCISCO— 207 

Sunday,  April  3 

2  :80  to  8  :00  p.  m. — Sunday  school. 
S  :00  to  5  :00  p.  m. — Temple  service. 
7  :30  to  10  :00  p.  m. —Evening  service. 


Monday.   April  4 
12:30  to  2:00  p.  m.- 
6  :30  to  7  :00  p.  m. — 
8  :00  to  10:00  p,  m.- 
10:00  to  11 :00  p.  m. 


Clift  Hotel  Concert  Trio. 
^hft  Concert   Trio. 

KYA  Popular  Night  in  the  studio. 
-Clift  Dance  Orchestra. 


Tuesday.    April   5 

9  :30  to  10  :30  a.  m.— Shopping  Service. 
10:30  to  10:45  a.  m.— Diet  and   health   talk. 
12  :S0  to  2:00  p.  m.—Clift    Hotel   Concert  Trio. 
6:30  to  7:30  p.  m. — Clift    Hotel    Concert    Trio. 
m.  —  Studio   program. 
to  10 1:00  p.  m. — Eduardn    Abdo,   Arabian   tenor. 
10:00  to  11  :00  p.  m. — Clift    Hotel    Dance   Orchestra. 

Wednesday,  April  6 

12:30  to  2:00  p.  m.—Clift    Hotel   Concert  Trio. 
6  :S0  to  7  :30  p.  m. — Clift    Hotel    Concert    Trio. 
8  :00  to  9  :00  p.  m. — Lenten   services    broadcast   from 
St   Mary's  Church. 

:     m.  -Anna.-    K.    Plotcky. 
10:00  to  11:00  p.  m. — Clift    Hotel    Dance   Orchestra. 

Thursday.    April    7 

II  :30  to  £  :00  p.  m. — Clifl    Hotel    Concert   Trio. 

6  :30  to  7  :00  p.  m. — Clift   Concert    Trio 

Hotting"   for  Salespeople. 

7  :15  to  7  :S0  p.  m. — Clift  Concert   Trio. 

S  :00  to  9  :00  p.  m. — American    Legion    program. 


Monday,  April  4 

12:30  to  1:00  p.  m 


Daily  Scripture  reading. 

(Continued  on  Page  12) 


^Dancing 


On  Top  o  the  World 

•with 

Hddie    Har  K  NESS 

and  his  orchestra 

Dinner  Dance  <!>  Supper  Dance 
Nightly— except  Sunday.  Tea  every 
afternoon—  except  Sunday— four 
'til  six.  r*  Special  Dollar  Tea 
Dansant  Monday  and  Saturday 
Afternoons. 

HOTEL  MARK  HOPKINS 

California   at    Mason 

L>j  import  6300 


,z,  you  pay  no  more  ,/? 


*The\£ace  o/a.  Thousaad  Gari  E 
224-226  Grant  Ave      Tel  Kearnv  4  975 


12 


Tuesday.  April  5 
12:30  to  1:00  p.  m. 
8:00  to  10:00  p.  m 

Wednesday.  April 
12:30  to  1  :00  p.  m. 
2:30  to  4:00  p.  m.- 
8:00  to  10:00  p.  m. 

Thursday,  April   7 
12:30  to  1:00  p.  ra. 
Friday,  April  8 
12:30  to  1:00  p.  m 
8:00  to  10:00  p.  m. 

Saturday.  April  9 
12:30  to  1  :00  p.  m. 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  2,  1927 


Radio  Program  for  Next  Week 


Daily  Scripture  reading. 
— Studio  program. 


—Daily  Scripture  reading. 
Divine  healing  service. 
—Studio  program. 


-Daily  Scripture  reading. 


— Daily  Scripture  reading. 
—Studio  program. 


-Daily  Scripture  reading. 


KGO— GENERAL   ELECTRIC   CO., 
OAKLAND— 361 

Sunday,  April  3 

11:00  a.m. — First  Methodist  Episcopal  Church  service. 

Oakland. 
4  :00  p.  m. — Vesper  service,    Grace  Cathedral. 
6:30  p.  m.  to  7  :30  p.  m. — Bern's   Little  Symphony. 
7:30  p.m. — Weather  Bureau  report. 

7:35  p.  m. — First  Methodist    Episcopal    Church   service. 
9:00  to  10:00  p.  m. — Bern's   Little  Symphony. 

Monday,  April  4 

11 :30  a.  m.  to  1 :00  p.  m. — Concert. 

12  :00  noon — Time  signal. 

12:30  p.m. — Weather  Bureau   report. 

1  :30  p.  m. — New  York  stocks. 

1:37  p.m. — San  Francisco   stocks. 

1  :42  p.  m. — Weather  Bureau   report. 

4  :00  to  5  :00  p.  m. — California    Federation    of   Women's 

Clubs. 
6:30  to  6:00  p.  m. — KGO  Kiddies'  Club. 
6  :00  to  6  :55  p.  m. — Bern's   Little  Symphony. 

6  :55  p.  m. — News. 

7  :03  p.  m. — Weather. 

T  :06  p.  m. — S.  F.   Produce.   Grain,   Cotton,   Metals. 
7:14  p.m. — N.  Y.  stocks    (closing) 
7:21p.m. — S.  F.  stocks    (closing). 

Tuesday.  April  5 

11 :30  a.  m.  to  1 :00  p.  m. — Concert. 

12  :00  noon — Time  signal. 

12:30  p.m. — Weather  Bureau   report. 

1 :30  p.  m. — N.  Y.  stocks 

1 :37  p.  ro. — S.  F.  stocks. 

1:42  p.m. — Weather  Bureau  report. 

6:00  p.  m. — "Mental    Measurements"    lectures. 

6:00  to  6:55  p.  m. — Bern's  Little  Symphony. 

6  :55  p.  m. — News. 

7  :03  p.  m. — Weather  Bureau  report. 

7:06  p.m. — S.   F.   Produce,  Grain,    Cotton,  MetalB. 
7  :14  p.  m. — N.  Y.  stocks    (closing). 
7:21p.m. — S.  F.  stocks    (closing). 
8:00  to  9:00  p.  m. — Oakland  Studio.  The  Pilgrims. 
9:00  p.m. — "Chata  About  New  Books." 
9:C0p.  m. — Surprise   broadcast. 

10  :30  to  11  :30  p.  m. — Program    by   the  Wharry    Lewis 
Quintet 

Wednesday,  April  6 

11 :30  a.  m.  to  1 :00  p.  m. — Concert 

12:00  noon — Time  signal. 

12:30  p.m. — Weather  Bureau   report 

1 :30  p.  m. — N.  Y.  stocks. 

1  :S7  p.  m. — S.  F.  stocks 

1:42  p.m. — Weather  Bureau    report 

6:00  to  6:55  p.  m. — Bern's   Little  Symphony. 

6  :55  p.  m. — News. 

7:03  p.m. — Weather  Bureau  report 

7:06  p.m. — S.  F.  Produce,  Grain,  Cotton,  Metals. 

7:14  p.m. — N.   Y.  stocks   (closing). 

7:21p.m. — S.  F.  stocks   (closing). 

8:00  p.m.  (S.  F.  studio) — Farm    program. 

8:20  p.m. — An   interview  with  the  Agricultural 

Economist 
8:30  p.  ro.— W.   O.  W.  Male  Trio. 
B  :40  p.m. — Ideal  Dairy  Center  Meeting. 
9 -.00  p.  m.— W.   O.  W.  Male  Trio. 
9:20  p.  m.— Dinner  Dance  Frolic. 

Thursday,  April  7 

10  :40  a.  m. — Classroom   instruction. 

11 :30  a.  ro.  to  1 :00  p.  m. — Concert 

12  :00  noon — Time  signal. 

12:30p.m. — Weather  Bureau  report 

1 :30  p.  m. — N.    Y.  stocks. 

1 :37  p.  m.— S.    F.   stocks. 

1:42  p.m. — Weather  Bureau  report 

5:00  to  6:00  p.  m.— "Friend    to   Boys." 

6  :00  to  6  :55  p.  m. — Bern's   Little  Symphony. 

P-:55  p.  m. — News. 

7:03  p.m. — Weather    Bureau    report 

7:06  p.m. — S.  F.   Produce,   Grain.  Cotton,  Metals. 

7:14  p.m. — N.  Y.  stocks    (closing). 

7:21p.m. — S.  F.  stocks    (closing). 

8:00  p.m. — "Patience,"  a  comic  opera  in  two  acta. 

9  :30  to  12  :00  p.  m. — Dance  music. 

Friday.  April  8 

11:10  a.m. — Home-making  talk. 

11 :30  a.  m.  to  1 :00  p.  m. — Concert 

12  :00  noon — Time  signal. 

12:30  p.m. — Weather  Bureau  report 

1 :30  p.  m. — N.   Y.   stocks. 

1 :87  p.  m. — S.  F.  stoeks. 


1  :42  p.  m. — Weather  Bureau   report 

5:30  p.m. — Children   story-teller. 

6  :00  to  6:45  p.  m. — Bern's  Little  Symphony. 

6  :45  to  6  :55  p.  m. — Weekly  financial   review. 

6  :55  p.  m. — News. 

7  :03  p.  m. — Weather    Bureau    report 

7:06  p.  m.— S.   F.   Produce.   Grain,   Cotton.  Metals. 

7:14  p.m. — N.  Y.  stocks    (closing). 

7:21p.m. — S.  F.  stocks    (closing). 

8:00  p.m.  IS.  F.  Studio  I—  Western    Artist   Series. 

Saturday,  April  9 

11 :30  a.  m.  to  1 :00  p.  m. — Concert 

12  :00  noon— Time  signal. 

12:30  p.m. — Weather  Bureau    report. 

8  :00  p.  m.— Weekly  Sport  Review. 

8:15  to  9:15  p,  m.  (Oakland    Studio  I — Program. 
9:15  p.  m.  to  1:00  a.  m. — Will    Gunzendorfer's   Band. 

KTAB— ASSOCIATED    BROADCASTERS, 
OAKLAND— 302.8 

Sunday,  April  3 

9:45  to  10:45  a.  m. — Professor   E.    C.    Linsley's    Bible 

class. 
11:00  a.  m.— Services  of  Tenth  Avenue  Baptist  Church. 

7  :45  p.  m.— Services  of  Tenth  Avenue  Baptist  Church. 

Monday,  April  4 

8:45  to  9:15  a.  m.— "The  Hour  of  Prayer." 

9  :15  to  9:45  a.  m. — Shopping  hour. 
6  :15  to  6  :45  p.  m. — Twilight  hour. 
6  :46  to  7  :30  p.  m. — Shopping    hour. 

8:00  to  19:00  p.  m. — Original    compositions. 

Tuesday.  April  5 

8  :45  to  9  :15  a.  m.— "The  Hour  of  Prayer.  ' 
9:15  to  9:45  a.  m. — Shopping   hour. 

9  :45  to  10  :00  a.  m.— "Diet  and  Health." 
6  :15  to  6  :45  p.  m. — Twilight  hour. 

6  :45  to  7  :30  p.  m. — Shopping   hour. 

8:00  to  8:15  p.  m. — "Fifteen    Minutes    with    Stamp 

Collectors." 
8:15  to  10:00  p.  m.— KTAB    Quartet. 

Wednesday,   April   6 

8  :15  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9  :1G  to  9  :45  a.  m. — Shopping  hour. 
6  :I5  to  6:45  p.  m. — Twilight  hour. 
6  :45  to  7  :30  p.  m, — Shopping   hour. 

8:00  to  9:00  p.  m. — Carlos  Sebastian,  baritone. 
9:00  to  10:00  p.  m.— Elizabeth   Alexander,  mezzo 
soprano. 

Thursday,  April  7 

8 :45  to  9 :15  a.  m. — "The  Hour  of  Prayer." 

9  :15  to  9  :4S  a.  m. — Shopping   hour. 

6  :15  to  6  :45  p.  m. — Twilight  hour. 

6  :45  to  7  :30  p.  m. — Shopping    hour. 

Friday,  April  8 

8:45  to  9:15  a.  m. — "The  Hour  of  Prayer." 

9  :15  to  9  :45  a.  m. — Shopping    hour. 

6  :00  to  6  :20  p.  m.— Dr.  Thompson. 

6  :45  to  7  :30  p.  m.— Shopping    hour. 

S:00  to  9:00  p.  m.— Salvation    Army    Band. 

9:00  to  10:00  p.  m.— Goat  Island   Goats. 

Saturday.  April  9 

8:45  to  9:15  a.  m. —"The  Hour  of  Prayer." 
9:15  to  9:45  a.  m. — Shopping   hour. 
6  :45  to  7  :30  p.  m. — Shopping   hour. 


KLX— OAKLAND  TRIBUNE, 
OAKLAND— 509 

Monday.  April  4 

10:30  a.  m.— Martha  Lee. 

5:30  to  6:30  p.  m. — Brother  Bob — Children's  hour. 

7  :00  to  7  :30  p.  m. — News    broadcast 

8  :00  to  9  :00  p.  m. — Hawaiian  program. 

9:00  to  10:00  p.  m.— Weekly    meeting   of    Lake    Merritt 
Ducks. 

Tuesday.  April  5 

3  :00  p.  m. — Baseball. 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

7  :00  to  7  :30  p.  m. — News    broadcast. 

Wednesday,  April  6 

10  :30  a.  m.— Martha  Lee. 
3:00  p.  m.— Baseball. 

5  :30  to  6  :30  p.  m.— Brother  Bob. 

6  :30  to  7  :00  p.  m. — Athens   Ath.    Club  dinner  concert. 

7  :00  to  7  :30  p.  m. — News  broadcast 

8  :00  to  9  :00  p.  m. — Educational  program. 

9  :00  to  10  :00  p.  m. — Special   program. 

Thursday,  April  7 

3:00  p.  m.— Baseball. 

5  :30  to  6  :30  p.  m. — Brother  Bob. 

7  :00  to  7  :30  p.  m. — News    broadcast 

Friday,  April  8 

19:30  a.  ro. — Martha  Lee. 

3  :00  p.  m.— Baseball. 

S  :30  to  6  :30  p.  m. — Brother  Bob. 

7  :00  to  7  :30  p.  m.— News    broadcast 

8  :00  to  9  :30  p.  m. — Special   program. 

9:30  to  10:30  p.  m. — Athens  Athletic  Club  Orchestra. 


Why  Be  Content 
With  5%  or  6%? 

You  can  get  7%,  107r,  15%  or 

even  20%,  according  to  age, 

absolutely  guaranteed 

Why  deprive  yourself  one  day  longer 
than  necessary  of  comforts  which  this 
LARGER  INCOME  will  provide  for  you? 
Why  run  the  RISK  of  using  up  your  capi- 
tal, of  diminishing  your  income,  or  even 
losing  all  through  an  unfortunate  invest- 
ment? Why  not  make  your  income  SURER 
as  well  as  LARGER,  and  thereby  enjoy 
contentment  of  mind,  better  health,  longer 
life?  ANNUITANTS— WHO  NEED  NOT 
WORRY— LIVE  LONGER. 

Do  what  many  others  have  done  and  are 
doing;  invest  your  capital  in  an  annuity 
with  the  SUN  LIFE  OF  CANADA  — the 
great  annuity  company.  You  can  double 
or  even  treble  your  present  income  in  this 
manner.  This  increased  income  will  be  paid 
to  you  AS  LONG  AS  YOU  LIVE.  It  will 
never  fail.  No  more  worry,  no  more  won- 
dering how  to  make  ends  meet.  Think 
what  it  would  mean  to  you — a  far  larger 
income;  and  absolutely  safe  income;  an 
unalterable  income  for  life,  guaranteed  by 
a  company  more  than  fifty  years  old,  with 
over  THREE  HUNDRED  MILLION 
ASSETS  under  very  strict  Government 
supervision.     . 

Better  terms  are  granted  in  case  of  im- 
paired health,  and  there  are  many  kinds  of 
annuities  including  a  guaranteed  return  of 
purchase  price  and  also  joint  annuities  pay- 
able as  long  as  either  may  live. 

Write  for  full  details  regarding  our  an- 
nuities; so  that  we  can  show  you  how 
much  better  you  can  employ  your  capital 
— what  a  much  larger  income  you  can 
enjoy;  and  how  much  safer  it  will  be. 
Courteous,  expert  advice  will  be  given  to 
you  without  obligation  if  you  mail  in  this 
coupon. 

Over  One  Billion  Dollars 
of  Insurance  in  Force 


P.  M.  JOST,  Manager 

Sun   Life  Assurance  Co.  of   Canada. 

315    Montgomery   St..    San    Francisco. 

//  /  should  deposit 

dollars  with  your  company,  hoiv  much  an- 
nuity  would  I  get  for  life?     J  was  born 

day  of ,  ] « 

Name  

Address   


April  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Radio  Program  for  Next  Week 


13 


Saturday,  April  9 

5  :00  p.  m. — Baseball. 

7 :00  to  7  :30  p.  m. — News    broadcast. 

KFUS— GOSPEL  RADIO,  OAKLAND— 256 

Sunday.  April  3 

9:00  a.m. — Exposition     of    the     International     Sunday 

school    lesson. 
11 :00  to  12  :00  noon— Church  services. 
7  :45  to  9  :00  p.  m. — Evening    service. 

Monday.  April  4 

10:00  a.m. — The  hour  of  Christian  Ministry. 

Wednesday,  April  6 

10:00  a.  m.— The  hour  of  Christian    Ministry. 

"  :00  p.  m. — Sacred  songs. 

Friday,  April  8 

10:00  a.m. — The  hour  of   Christian   Ministry. 

8:00  p.  m. — Telephone    or    write    in    your    health    ques- 
tions  and    they   will    be   informally   discussed. 

Saturday,  April  9 

1 :30  to  2  :30  p.  m. — Children's    church    broadcast   . 

6:30  to  7  :30  p.  m. — Gospel    Weather    Bureau    forecast. 
Announcements  of  churches   for  Sunday. 

KFI— EARLE  C.  ANTHONY,  INC., 
LOS  ANGELES— 487 

(Copyright    1925    by   Earle   C.    Anthony,    Inc.) 

Sunday,  April  3 

6:00  p.m. — Program  by  Russian  Academy  of   Musical 

Art  Trio. 
6:58  p.m. — Father  Ricard's  sunspot  weather  forecast 
7:00  p.m. — Aeolian   organ    recital,    Alex    Reilly  at  the 

console. 
8:00  p.  m. — Packard    classic   hour. 
9:00  p.m. — Bob  Bottger  and  his  Venetians  dance 

orchestra. 
10:00  p.  m.— Packard    Six    Orchestra. 
Monday,  April  4 

6:30  p.m. — Virgil  Ray'a  Winter  Garden   Orchestra. 
6:15  p.  m. — Radiotorial. 
6:30  p.  m.— Gamut  Male  Quartet. 

7:00  p.m. — Johnston  and   Farrell'a  Music  Box  hour. 
:00  p.  m.— Joint  Recital  by  Virginia  Flohri,  soprano, 

and  Robert  Hurd,  tenor. 
9  :00  p.  m. — Program   of   instrumental   music. 
10:00  p.m. — Weekly     program,     presenting     vaudeville 

artists,  by  Meiklejohn   Bros, 
Tuesday,  April  5 

S:30  to  6  :00  p.  m. — The  Dragon    Hawaiiana. 
•  :15  p.m. — Music   Appreciation    Chat. 

6  :30  p.  m.— Bertha  Miller  English,   pianist. 

7  :00  p.  m. — Los  Angeles  Fire  Department  Orchestra. 
8:00  p.  m.— Program  by  the  Gattone  String  Quartet. 
9:00  p.m. — Program  of  classical   music. 

10:00  p.m. — Azure    Music   Club.     Glenn    Edmunds    and 
his  Collegians  Dance  Orchestra. 

Wednesday,  April  6 

5:80  p.m. — Sebastians  Cotton  Club  Orchestra. 

6  :15  p.  m.— Radiotorial. 

6:30  p.  m.— Vest  Pocket  Period. 
7:00  p.  m.— Ray   Fisher's   Dance  Orchestra. 
7:30  p.m. — Nick    Harris,    detective    stories. 
7:45  p.m. — Helen  Guest,  ballad  singer. 
g:00  p.  m. — Calpet  Orchestra.  Pryor  Moore,  direction. 
1 :00  p.  m. — Program    arranged    and    presented    by 

Sehvyn    Harris. 
10:00  p.m. — Program  of  classic  music  by  the  Sunset 

Instrumental    Quartet. 

Thursday,  April  7 

5:30  p.m. — Legion  Night  Club  Orchestra. 

G:15  p.  m. — Radiotorial. 

6:30  p.m. — Clarice  Russell  and  Leslie  Adams. 

7  ;0Q  p.  m. — Semi-classical    program    presented    by    the 

University  of  Southern  California. 

5  MiOp.m. — KFI  drama   hour. 

8:00  p.  m. — Program  arranged  by  Norma  Webb. 

Boprano. 
10:00  p.m. — Program   of   modern   classical    music. 

Friday.   April  8 

5:80  p.  m. — Eugene   Biscailuz.   Sheriff's  office, 

6:15  p.  m.  —  KFI    Radiotorial    period. 

6:30  p.  m.— Vest    Pocket    Period. 

7  :00  p.  m.—  Aeolian    organ    recital,    Alex    Reilly   at    the 

console. 
8:00  p.m. — Program    by    Faul    Roberts    and    Leslie 

Adams. 
8:00p   m,      Program  of  class  eal  selections. 
10:00  p.  m. — Packard    Ballad    Hour. 

Saturday,  April  9 

5:30  p.m.    -Del   Monte  Orchestra. 

p   in.     Radiotorial   period, 
6:80  p.  tn.      The   Collegi&te    Aeolians   Dance  Orchestra. 

p    m.  —  Felipe    Delgado,    Media    Horn    Kspanola. 
B  iOO  p.  m.      Program    of    instrumental    music. 

:00  p   i'       Phi    I   e   Angeles  Philharmonic  Orchestra, 
Walter    Henry    Rothwell,    conductor,    in    a    concert 

■■■    the   Standard    Oil   Company   of  Oallfor- 

broadcaal  simultaneously  by  KFI  and  K  PO. 

11:00  p.m.  — KFI    Midnight    Frolic. 

KNX  — L.  A.  EVENING  EXPRESS, 
LOS  ANGELES— 3*7 

Daily  except  Sunday 

6:00  p.m. — Biltmore  Hotel   Orchestra. 

6  :S0  p.  m. — Dinner  hour  concert. 


Sunday,  April  3 

6:30  p.  m.— First  Unitarian   Church. 

7:00  p.  m.— First    Presbyterian    Church    of  Hollywood. 

8  :00  p.  m.— Concert  orchestra. 

9  :00  p.  m. — Courtesy  program. 

Monday,  April  4 

7  :00  p.  m. — Courtesy  program. 

V  :30  p.  m.— Playlet. 

8:00  p.  m. — Courtesy  program. 

9:00  p.m. — Goodrich    Silvertown    Cord    Orchestra 

10:00  p.  m.— Biltmore   Hotel   Orchestra. 

11 :00  p.  m.— Gus   Arnheim's  Orchestra. 

Tuesday.  April  5 

7  :00  p.  m. — Feature  program. 

7:30  p.m. — Presenting   the  Ampico  Knabe  piano. 

8  :00  p.  m. — Feature    program. 
9:00  p.m. — Courtesy  program. 

10:00  p.m. — Hotel    Ambassador    Orchestra. 

Wednesday,  April  6 

7  :00  p.  m. — Courtesy  program. 

7  :30  p.  m. — Feature  program. 

8:00  p.  m. — Courtesy  program. 

9:00  p.  m. — Courtesy  program. 

10:00  p.  m.— Biltmore   Hotel    Orchestra. 

11 :00  p.  m. — Hotel   Ambassador   Orchestra. 

Thursday.  April  7 

7  :00  p.  m. — Organ    recital. 

8  :00  p.  m, — Courtesy  program. 

9  :00  to  10  :00  p.  m. — Tucker   and    Charleson. 
10:00  p.m. — Biltmore   Hotel   Orchestra. 

11  :00  p.  m. — Hotel  Ambassador  Orchestra. 

Fr:day,  April  8 

7:30  p.  m. — Courtesy  program. 

8:00  p.  m. — Courtesy  program. 

9:00  p.  m. — Feature  program. 

10:00  p.m. — American    Legion   Stadium. 

11 :00  p.  m. — Hotel  Ambassador  Orchestra. 

Saturday,  April  9 

7  :30  to  10  :00  p.  m. — Feature  program. 
10:00  p.m. — Biltmore   Hotel    Orchestra. 
11:00  p.m. — Hotel    Ambassador   Orchestra. 

12  :00  p.  m.— KNX  Frolic  from  the  main  studio. 


KFWB— WARNER   BROS., 
HOLLYWOOD— 252 

Sunday,  April  3 

8:30  to  9:00  p.  m. — Studio    program. 

9:00  to  11:00  p.  m.— Warner    Bros.    Frolic. 

Monday,  April  4 

7  :00  to  8  :00  p.  m. — Concert    orchestra    and    soloists. 
8:00  to  8:10  p.  m.— Daily    news    items. 

8  :10  to  9  :00  p.  m. — Ann   Grey,    blues   songs. 

9  :00  to  10  :00  p.  m.— European    Novelty    Orchestra. 
10:00  to  11:00  p.  m. — Rainbow   Hour. 

11  :00  to  12:00  p.  m. — H«nry   Halstead  and   his 
orchestra. 

Tuesday.   April  ."> 

7  :00  to  7  :30  p.  m. — Studio    program. 

i  8:00  p.  m. — Molo   Melodj    Maids. 
8:00  to8:10  P.  m. — : Daily    news    items. 

s  :io  to  B  :4fl  p.  tn      Program. 

B :40  to  9 :00  p.  m.      .lack.    Jim    and    Jean    Trio. 

L0:00p.  m.      Hnllyv. 1    Orchestral    Quartet. 

10:00  to  11 :00  p.  m. — Rainbow   Hour. 
11  :00  to  12  :00  p.  m. — Henry  Halstead  and   his 
orchestra. 

Wednesday.   April  6 

:  :8Q  to  7 :6Q  p,  en,     Piano  d  i 

7  :60  U)  B  ;00  p.  m.  —  Daily    news    items. 

0  9:00  p.m.      Warner    Bros.    Orchestra. 
to  10 :00  p.m.      LeGrand'a    Little  Symphony. 

10  :00  to  11  :00  p.  m.— Rainbow    Hour. 

:i  :00  to  12:00  p.  m.— Henry   Halstead  and   hia 
orchestra. 

Thursday.  April   7 

-  :O0  p.  m.     Pre* 

p,  m. —  Daily    news    items. 
1  :O0  p.  m.      Hawaiian    Trio. 

o  i0:oo  p.  m. — String  Orchestra. 
-Rainbow  hour. 
11:00  to  12:00  p.  tn. — Henry    Halstead   and    his 

orchestra. 

Friday.    April    - 

p    n>.       Daily    m-ws    items. 
s  ;00  to  1 :00  p.  m. — Warner    Bros.    Orchestra. 
9 :00  to  10 :00  p.  m.     Melody  Makers'  Period. 

1  to  11  :00  p.  m. — Rainbow    hour. 
11:00  to  12:00  p-  m— Henry    Halstead  and    his 
orchestra. 

Saturday.  April  9 

String   Orchestra. 
i     m.      Henry    Halstead   and   his   orchestra. 
10:00  to  11  :00  p.  m. — Rainbow    Hour. 

1 1  :00  to  12  :0Q  p.  m. — Henry    Halstead    and   his 
orchestra. 


KGW— MORNING    OREGONIAN, 
PORTLAND— 491.5 

Sunday,  April  3 

7:30  to  9:00  p.  m. — Evening  services  by  wire  telephony 

from   the   First   Presbyterian   Church. 
9:00  to  10:00  p.  m.— Little  Symphony  Orchestra. 

Monday,  April  4 

7  :00  to  7  :30  p.  m. — Children's   program. 

7  :30  to  7:45  p.  m.— Utility   service. 

8  :00  to  9  :00  p.  m.— Vaudeville   entertainment. 
0:00  to  10:00  p.  m.— Venetian   Hour. 

10  :00  to  12  :00  p,  m.— Dance    music. 

Tuesday,  April  5 

7  :30  to  7  :45  p.  m.— Utility  service. 

8:00  to  11  :00  p.  m. — Inaugural    program    of    the   Na- 
tional  Broadcasting  Company. 
10  :00  to  12  p.  m. — Dance  music. 

Wednesday.  April  6 

S  :00  to  9  :00  p.  m.— Concert. 

9  :00  to  10  :00  p.  m. — Concert. 

Thursday,  April  7 

7  :30  to  7  :45  p.  m.-— Utility  service. 

7  :45  to  8  :00  p.  m.— Lecture. 

9  :00  to  10  :00  p.  m. — Vaudeville    entertainment. 

Friday,  April  8 

7:00  to  7:30  p.  m.— Utility   service. 

7  :30  to  8  :00  p.  m.— Poultry  talk. 

8  :00  to  9  :00  p.  m.— Concert. 

9:00  to  10:30  p.  m.— Dance   music. 

10:30  to  12:00  p.  m.— Weekly  Frolic  of  the  Keep 

Growing  Wiser  Order  of  Hoot  Owls. 
Saturday,  April  9 

7  :30  to  7  :45  p.  m. — Weather  report  and  special  an- 
nouncements. 
10:00  to  12:00  p.  m— Dance    music. 

KFOA— RHODES  DEPARTMENT  STORE. 
SEATTLE— 454.3 

Monday,  April  4 

6:00  to  7:00  p.  m.— Radio    Studios    Trio. 

7  :00  to  7  :30  p.  m. — Popular  song  program. 

7  :30  to  8:00  p.  m.— Cruise  of  the   Sound  Ferry   Line 

Buccaneers. 
8:15  to  8:30  p.  m.— Industrial    News. 
8:30  to  9:00  p.  m.— KFOA  Radio  Movie  Club. 

Tuesday.  April  5 

5  :00  to  11  :00  p.  m. — Formal    opening    program    of    the 

Pacific  Coast  Chain. 

Wednesday,  April  6 

6  :00  to  7  :00  p.  m.— "Kolster   Quartet." 

7  :00  to  S  :00  p.  m. — Entertainers. 

Thursday.  April  7 

8  :30  to  7  :30  p.  m. — Orchestra. 

7  :30  to  «  :00  p.  m. — Sunde   &    d'Evers  Trio. 

8  :00  to  8  :30  p.  m.— Doc   Proelst. 
8:30  to  9:30  p.  m. — Trio  De  Luxe. 
10:30  to  11:30  p.  m.— Dance  Orchestra. 
Friday.  April  8 

6  :45  to  7  :oo  p.  m. — Automobile  Club  of  Washington. 
7:00  to  8  :00  p.  m. — Studio    program. 

-  :00  to  i"  :00  p.  m.— Concert   Orchestra. 

9  :00  to  10  :30  p.  m.— K  irkland    Serenades. 

10:30  to  12:00  p.  m.— Weekly     frolic     of     the     "Keep 
Growing  Wiser  Order  of  Hoot  Owls." 

Saturday.  April  9 

8:80  to  9:30  p.  m. — Cheasty's    Inc. 

KOA— GENERAL    ELECTRIC,    DENVER 
—322.4  (Mountain  Time) 

Sunday,  April  3 

fi  :30  p.  m. — Dinner  concert. 

7  :46  p.  m. — Service  of  First    Baptist   Church.    Denver. 
Mimday.   April  4 

6:30  p.  m. — Dinner  concert. 
7:30  pm. — Children's  hour. 

8  :00  p.  m. — Instrumental  program. 
8  :16  p.  m.   -Program. 

Tuesday.   April  6 

fi  :30  p.  m. — Dinner  concert. 

7:30  p.m. — Farm  question  box. 

9:00  p.m. — Auction  bridge. 

Wednesday.  April  6 

d  :30  p.  m. — Dinner  concert. 

7  :30  p.  ».— Wynken.    Blynken   and   Nod    time. 

8  :00  p.  m. — Instrumental  program. 
*  :15  p.  m.— Light  opera  program. 
Fr  day.  April  8 

6  :30  p.  m. — Dinner  concert. 

7  :00  p.  m.  —  "Aggie    Kick.1' 

7:30  p.  m.      Preview   of    International    Sunday    School 
lesson, 

8  :00  p.  in.  —  Instrumental    program 

8  :!■)  p.  m. — Program,    featuring   J  -hestra. 

Saturday.   April  5 

10:15  p.m.  —  Dance  program 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  2,  1927 


AERIAL  INCIDENTS 

(Continued  from  Page  10) 

Those  who  live  within  a  certain  ra- 
dius in  San  Francisco  and  that  in- 
cludes a  considerable  proportion  of 
the  population,  do  not  receive  outside 
stations  without  a  background  of  one 
or  more  of  the  local  stations,  all 
brought  about  by  the  seeming  greedi- 
ness of  stations  who  wish  to  monopo- 
lize the  air. 


PLEASURE'S  WAND 

(Continued  from  Page  7) 

successful  on  the  lecture  platform  as 
he  is  in  his  books.  His  addresses  are 
distinguished  with  delightful  irony, 
beautiful  English,  marvelous  powers 
of  expression  and  brilliant  wit.  His 
charming  manner,  his  command  of 
languages,  his  humor,  metaphors  and 
epigrams  have  won  him  an  enthusi- 
astic response  from  his  audiences. 
Guedalla  will  speak  on  "Present  Day 
Literary  Topics,"  Friday  afternoon, 
April  8th,  in  the  Paul  Elder  Gallery. 
In  the  evening  of  the  same  date,  in 
the  Scottish  Rite  Auditorium,  he  will 
speak  on  "How  History  is  Written." 
His  visit  is  under  the  auspices  of 
Paul  Elder. 

*     *     * 

Carveth  Wells,  explorer,  engineer, 
author,  will  tell  the  story  of  his 
strange  and  amusing  adventures  in 
his  six  years  in  the  Malay  Jungle  in 
the  Paul  Elder  Gallery,  Saturday 
afternoon,  April  9th,  at  2 :30  o'clock, 
and  will  show  interesting  moving  pic- 
tures, interspersed  with  marvelously 
colored  stereopticon  slides.  Mr.  Wells 
makes  such  good  use  of  the  "Topsy- 
Turvy"  nature  of  the  Malay  Jungle 
that  his  really  informative  sketch  be- 
comes a  delightful  entertainment  that 
will  interest  both  old  and  young.  His 
lecture  is  better  than  a  novel  for  ad- 
venture and  excitement. 


Wm.  Chamberlain  Passes 

Last  Sunday,  at  Mary's  Help  Hos- 
pital, William  Chamberlain  passed 
away  at  the  age  of  71  years. 

Mr.  Chamberlain  was  an  attorney 
and  a  leader  in  state  politics  and  legal 
affairs,  and  did  much  in  bringing 
order  out  of  chaos  in  several  huge 
development  schemes,  notably  the  ir- 
rigation and  bond  problems  in  Yuba, 
Glenn  County,  which  resulted  in  the 
opening  and  colonization  of  250,000 
acres  of  land,  in  that  county. 

Chamberlain  was  prominently  iden- 
tified politically  with  the  campaign  of 
James  G.  Blaine  for  President,  organ- 
izing as  a  political  instrument  the 
famous  Dirigo  Club  and  later  be- 
coming first  president  of  the  Union 
League,  its  successor. 

He  was  born  in  Tuolumne  County, 
in  1855,  and  was  a  graduate  of  the 
University    of    California.      He    was 


editor  of  the  Chronicle  in  the  early 
days  of  our  history.  He  was  one  of 
our  Native  Sons,  of  whom  we  should 
all  be  proud. 

He  leaves  two  sons,  Charles  Pres- 
ton and  Gerald  W.  Chamberlain,  and 
a  grandson,  Richard  S.  Chamberlain. 


Motorgrams 

Never  put  off  till  tomorrow  the 
joyride  you  can  have  today. 

The  man  who  hesitates  is  run  over. 

In  pursuit  of  happiness  we  are  all 
likely  to  exceed  the  speed  limit. 

There  is  no  use  locking  the  garage 
door  after  the  car  has  been  taken  out 
for  a  joyride. 

The  fellow  with  the  old  car  is  lucky 
if  he  runs  into  nothing  but  debt. 

It  is  considered  all  right  to  blow 
your  horn,  provided  it  is  attached  to 
a  high-speed  car. 

Don't  count  your  chickens  if  you 
live  near  a  highroad! 

— London  Opinion. 

*  *     * 

Two  men  were  dining  together. 
The  one  who  carved  gave  himself  the 
best  part  of  the  bird.  The  other 
protested. 

"What  would  you  have  done, 
then?"  asked  the  carver. 

"Given  you  the  best  part  of  the 
bird." 

"Well,   I've   got   it,   haven't   I?"— 

Pearson's. 

*  *     * 

One  morning  Brown  looked  over 
his  garden  wall  and  said  to  his  neigh- 
bor: 

"Look  here,  what  are  you  burying 
in  that  hole?" 

"Oh,"  he  said,  "I'm  just  replanting 
some  of  my  seeds,  that's  all." 

"Seeds!"  shouted  Brown  angrily. 
"It  looks  more  like  one  of  my  hens." 

"It  is!    The  seeds  are  inside." 
— Pearson's  Weekly. 

*  *     * 

A  man  was  recently  fined  for  ren- 
dering a  public  telephone  useless.  In 
most  cases  the  authorities  save  the 
public  the  bother. — London  Opinion. 


He  —  Many  hearts  were  broken 
when  I  married. 

She — How  many  women  did  you 
marry? — Everybody's  Weekly. 


The-  N&V  Leap/ 


—in  tire  history 

—is  the 

— Seiberling  All-Tread! 

—A  tire  that 

—gives 

-sidewall  protection 

-good  looks 

-traction 

—in  an 

-unprecedented 

-degree! 

SEIBERLING 
ALL^TREADS 


Marshall  Square 
Rubber  Company 

Mission  Street  at  Tenth 
Phones  Market    3837-3838 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and   Night 

City    Sichtsceine       -----     $3.00  per  hour 

Shopping    --------       2.  .10  per  hour 

Short    Trips,    Taxicah    Rates 


PROSPECT 

4000 


585    Post.    St.. 
San  Francisco 


April  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


SEEING  GUATEMALA 

(Continued  from  Page  3) 

only  too  short  a  stay  in  this  deligtful  city  where  a  day 
and  night  stop-over  has  been  arranged  for  the  traveler, 
both  ways  on  the  voyage  between  San  Francisco  and 
New  York. 

While  there  are  no  active  volcanoes  in  eruption,  many 
of  them  are  alive  with  constant  smoke  gently  arising. 
Fresh  water  lakes  abound  in  the  volcano  country  with 
abundance  of  fish. 

When  the  train  starts,  a  new  vista  of  scenic  and  his- 
torical beauty  is  to  be  seen  as  a  new  route  is  traveled  to 
San  Jose  de  Guatemala,  where  the  liner  awaits  the  voy- 
agers to  continue  southward  to  other  countries  of  San 
Salvador,  Nicaragua,  Panama  and  Cuba  where  new  pano- 
ramic beauties  and  strange  people  and  sights  await  the 
traveler. 

On  the  westbound  trip  from  New  York  to  Los  Angeles 
and  San  Francisco  via  Panama  Mail  liners,  the  trip  to 
Guatemala  City  is  reversed,  the  voyagers  dis-embarking 
from  the  steamer  at  San  Jose  de  Guatemala  and  return- 
ing to  the  vessel  lying  off  port  at  Champerico. 


SOCIETY 

(Continued  from  Page  9) 


Ross,  were  rendered  by  a  chorus  composed  of  members 
of  the  Pomona  College  Glee  Club. 

Chief  "Ho-To-Pi,"  famous  Indian,  wearing  the  huge 
war  bonnet  of  his  tribe,  sang  "Ghost  Pipes"  and  later 
went  through  the  steps  of  the  Cheyenne  Scalp  Dance. 

The  "Bow  and  Arrow  Dance"  was  presented  by  Miss 
Verna  Gordon,  and  "Danses  La  Jota"  by  Lenore  De  Lara 
and  Jack  Melford. 

"Twelve  Desert  Flowers,"  a  group  of  debutantes  of 
Coronado,  in  the  beruffled  bonnets  and  hoop  skirts  of  the 
period,  gave  one  of  the  most  charming  numbers  of  the 
evening. 

A  clever  demonstration  of  rope  -  throwing  by  the 
"Lariat  Wizard,"  solos  on  the  mouth  harp  and  on  a  steel 
saw,  were  among  the  novelty  acts. 

In  a  corner  of  the  big  ballroom  the  "Good  Luck  Bar," 
set  up  with  bottles  and  glasses,  served  real  cider  to 
thirsty  forty-niners. 


Mr.  Ivan  Kelso,  General  Consul  of  the  Southern  Auto- 
mobile Club,  explained  pedestrian  control  in  Los  Angeles. 

Mrs.  Stokes  suggested  that  women  should  try  to  en- 
large their  club  memberships  in  order  to  present  a  better 
body  in  Northern  California. 

*  *     * 

Mrs.  C.  V.  Rowe  entertained  a  group  of  friends  for 
luncheon  and  bridge  on  Monday  afternoon  at  the  Hotel 
Whitcomb.  Among  her  guests  were:  Mrs.  A.  C.  Imhaus, 
Mrs.  Eugene  Sonheime,  Mrs.  Charles  Schmieder,  Mrs. 
Henry  Abrams,  Mrs.  J.  W.  Wallace,  Mrs.  J.  J.  Minot,  and 
Mrs.  William  Wiley. 

*  *     * 

Miss  Effie  Swain  entertained  twenty-eight  young  girls 
at  a  bridge  tea  on  Saturday  afternoon  in  the  Hotel 
Whitcomb  Roof  Garden.  Miss  Swain  was  assisted  in 
receiving  by  her  mother,  Mrs.  Lon  C.  Swain. 

*  *     » 

An  interesting  group  of  visitors  from  Brookline,  Mass., 
enjoyed  luncheon  recently  at  the  Aladdin  Studio  Tiffin 
Room  on  Sutter  Street.  In  the  party  were  Mr.  and  Mrs. 
George  Moses,  Mr.  and  Mrs.  Philip  Brown,  Mr.  and  Mrs. 
Hyman  Freiman  and  Miss  Irene  Hambro. 

A  San  Rafael  group  that  lunched  at  the  Aladdin  on 
the  same  day  included  Mrs.  B.  L.  Blumenthal,  Mrs.  Jules 
Levy  and  Miss  Rose  Sanders. 

*  *     * 

At  Hotel  Del  Coronado 

Climaxing  a  season  of  gay  balls,  the  "Days  of  '40." 
given  at  Hotel  Del  Coronado  Saturday  night,  was  enjoyed 
by  several  hundred  guests  of  the  hotel  and  members  of 
Coronado  society,  many  of  whom  were  entertained  at 
dinner  parties  which  preceded  the  picturesque  affair. 

The  opening  scene,  representing  sunset  on  the  desert, 
showed  the  glowing  camp-fire  of  the  gold-seekers,  with 
a  covered  wagon  nearby. 

As  a  prologue  to  the  entertainment.  Joaquin  Miller's 
"Forty-nine"  was  read  by  Clarence  Wheeler.  A  splendid 
program  of  music  featured  the  ball,  from  the  overture. 
^Covered  Wagon  Days."  to  the  final  ensemble.  "O,  Sus- 
anna." sung  by  a  chorus  of  miners.  "Round-up  Lullaby" 
by  the  Cowboy  Quartette.  "Cactus  Blossoms"  and  the 
PEcho  Song"  were  among  the  notable  numbers.  Three 
charming    Spanish    numbers,    transcribed    by    Gertrude 


It  is  rather  remarkable  to  consider  that  last  year 
§250,000  were  distributed  in  the  country  over  industrial 
accident  compensation  matters,  whereas,  fifteen  years 
ago,  industrial  accident  compensation  practically  did  not 
exist. 


This  tonic  is  no  good. 
What's  the  matter? 

All  the  directions  it  gives  are  for  adults  and  I  never 
had  them. — Iowa  Green  Gander. 

*     *     * 

Mrs.  Grub  (after  a  tiff) — When  I  married  you  I  didn't 
know  you  were  such  a  coward.  I  thought  you  were  a 
brave  man. 

Grub — So  did  everybody  else. — Answers. 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST   F.  RIXON,   General  Agent 

544  Market  Street.  San  Francisco.  Cai. 

TELEPHONE  SUTTER  2342 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  2,  1927 


WESTERN  Pipe  and  Steel  Company  has  fabricated  the 
material  for  a  shed  at  San  Quentin  to  keep  the  in- 
mates sheltered  in  the  yard  from  inclement  weather.  It 
is  an  enormous  structure  built  to  accommodate  about 

4000  men. 

*  *     * 

The  Beethoven  Centennial  at  the  Civic  Auditorium, 
April  2nd,  is  one  of  the  greatest  of  local  undertakings. 
It  is  the  Ninth  Symphony  which  will  receive  attention, 
in  which  the  symphony  orchestra  supplemented  by  400 

voices,  will  take  part. 

*  *     * 

The  development  of  California  is  shown  in  the  fact  that 
there  wa9  this  winter  season  a  15  per  cent  increase  in 
tourists  over  the  same  period  last  year.  March  shows 
a  still  greater  increase,  really  very  remarkable,  and  in- 
quiries were  actually  75  per  cent  more  in  the  first  week 

of  March  this  year  than  in  that  of  last  year. 

*  *     * 

Our  Congressional  representative,  Mrs.  Florence  P. 
Kahn,  has  added  to  her  numerous  excellent  deeds  during 
her  congressional  career, — the  drafting  of  a  bill  for  regu- 
lation of  radio  communications.  It  appears  to  be  an  ad- 
mirably drafted  document  and  should  receive  the  atten- 
tion of  the  public  as  well  as  the  approval  of  Congress. 

*  *     * 

It  is  an  almost  astounding  fact  that  since  the  war  the 
production  of  aluminum  has  so  developmed  that  now 
production  has  overrun  consumption.  There  will  have  to 
be  a  basic  reduction  in  prices  so  as  to  stimulate  demand 

or  the  industry  will  be  in  a  bad  way. 

*  *     * 

There  is  much  discussion  with  regard  to  Senate  Bill 
No.  518,  the  purpose  of  which  appears  to  be  to  place 
thirteen   hand   picked    Southern   counties   in   a   favored 

group. 

*  *     * 

We  call  attention  to  the  following  wise  remarks  made 
by  John  A.  Lapp,  President  of  the  National  Council  of 
Social  Work,  to  the  Commonwealth  Club  at  a  recent 
meeting : 

"Actually  there  has  been  a  marked  decrease  in  crime. 
The  federal  prisons  are  today  filled  with  the  men  who 
were  convicted  under  such  laws  as  the  Mann  Act,  the 
drug,  the  postal,  the  banking  and  liquor  laws  which  were 
not   in    existence    fifteen   years   ago.     Commitments   to 

prison  have  decreased  fifteen  per  cent." 

*  *     * 

There  are  some  funny  bills  before  the  legislature,  for 
example  there  is  one  to  exempt  egg  and  poultry  raising 
from  the  operation  of  the  women's  eight  hour  law;  one 
to  prohibit  the  growing  of  cultivated  black  currants ;  one 
to  make  the  stealing  of  hogs  or  turkeys  grand  larceny. 
The  last  would  have  the  effect  of  making  farmer's  prop- 
erty more  sacred  than   that  of  other  people.     Perhaps 

farmers  are  more  sacred. 

*  *     * 

There  seems  to  be  some  misunderstanding  as  to  the 
commercial  relations  of  the  United  States  and  South 
America,  but  G.  I.  Kinney,  San  Francisco  manager  of  the 
General  Electric  Company  says:  "Our  business  in  Central 
and  South  America  is  expanding  and  our  relations  every- 
where are  most  cordial  and  satisfactory.  Rather  than 
withdrawing  men  from  South  America  we  are  employing 
more  men  in  that  territory  at  this  time  than  at  any 
time  in  our  history." 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  IOTH.   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINCS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,553,000.00 

Employees'    Pension     Fund    over    $565,000.00, 

standing    on    Books    at  1.00 

M ISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

IIAICHT  STREET  BRANCH Hiiight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (41  0  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  DE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO.  CANADA 
Paid    Up  Capital  S30.000.000  S20.000.000   Reserve  Fund 

Ail  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought:  FOREIGN  and  DOMESTIC  CREDITS 
Issued  :  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND:  NEW  YORK:  PORTLAND.  ORE.:  SEATTLE. 
WASH.:  MEXICO   CITY,   MEXICO. 

San    Francisco   Office :      450    California    Street 
BRUCE    HEATHCOTE  W.    J.    COULTHARD 

Manager  Asst.  Manager 


Compensation,    General    Liability.    Plate    Glass.    Accident    and    Health, 
Fidelity  and   Surety,  Burglary,    Automobile    Insurance 


Branch    Office   Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


> 


oAccident 


^Automobile 


Carl  N.  Corwin  Co. 


General  Agents 


201  Sansome  Street  Royal  Insurance  Building 

Phone  Garfield  5610 


Casualty 


Health 


Surety 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.     GASHOLDERS.     SMOKESTACKS.     ETC. 

San    Francisco.   Calif.  Los  Angeles,   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


W.  W.  HEALEY 
NOTARY    PUBLIC— INSURANCE    BROKER 

3#S   Crocker   Buildinc    (Opposite   Palace   Hotel),    San    Francisco 
PHONE   KEARNY   391 


April  2,   1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

From  One  Thing  to  Another 

By  Eleanore  F.  Ross 


17 


Gargoyles 

Last  Saturday  afternoon  I  walked  down  several  nearly 
perpendicular  streets  from  my  domicile  on  Russian  Hill 
to  the  California  School  of  Fine  Arts,  situated  at  Jones 
and  Chestnut  Streets,  to  attend  an  opening  view  and  re- 
ception held  there  by  the  San  Francisco  Art  Association. 

The  day  was  beautiful,  the  bay  sparkling  in  the  sun- 
light, the  air  balmy,  a  smell  of  fresh  grass  coming  from 
all  the  vacant  lots  in  the  vicinity,  mingling  with  that 
ever  prevalent  shrub,  baccharus,  which  always  finds  a 
place  to  grow  on  San  Francisco  hills,  and  I  anticipated 
a  pleasant  afternoon,  for  if  there  is  one  thing  I  enjoy, 
it  is  browsing  around  among  good  pictures. 

The  Fine  Arts  Building  takes  up  a  great  deal  of  room. 
It  is  of  the  accepted  "Mission  style"  of  architecture,  very 
plain,  austere,  even,  with  a  large  and  quite  high  tower 
rising  on  the  westerly  side,  looking  someway,  discordant 
and  apart  from  the  tout  ensemble  of  the  structure.  It  is 
a  building  which  needs  the  mellowing  qualities  of  Time, 
and  much  beautifying  in  the  way  of  shrubs  and  vines  to 
clothe  its  blatant  newness  and  crudeness.  It  possesses 
possibilities,  with  its  sunny  patio,  its  fountain,  and  its 
pleasing  location,  but  the  possibilities  are  about  all  one 
can  admire  just  now. 

There  was  quite  a  crowd  inside;  young,  quite  young, 
students;  "virile"  looking  men, —  fresh,  happy-looking 
girls,  and  the  usual  medley  of  on-lookers, — middle  aged, 
most  of  them,  obviously  trying  hard  to  "get"  the  exhibit 
and  appear  as  modern  and  appreciative  as  possible,  and 
failing  ignominiously,  all  along  the  line. 

The  catalogues  were  50  cents,  but  one  look  inside  the 
rooms  convinced  me  that  much  as  one  needed  a  catalogue 
for  that  particular  exhibit,  there  were  many  other  more 
practicable  uses  one  could  put  that  50  cents  to!  Fifty 
cents  buys  two  pounds  of  the  best  asparagus,  for  instance, 
and  asparagus  certainly  has  its  appeal  in  Spring;  or  fifty 
cents  worth  of  beef  for  a  stew,  to  strengthen  the  inner 
man,  or  four  delectable  lamb  chops,  or  what  not.  No,  I 
would  not  pay  fifty  cents  for  that  catalogue! 

I  ambled  farther  into  the  building.  On  all  sides  I  was 
greeted  by  depictions  of  some  sort  of  human  being  be- 
longing to  either  a  pre-historic  age,  or  some  age  to  come; 
certainly  not  of  this  age,  for  which  God  be  thanked! 
They  were  all  apparently  in  the  last  stages  of  either 
gangrene  or  mortification.  Naked,  most  of  them,  poor 
things,  and  where  old  masters  have  generally  modestly 
veiled  or  modified  certain  anatomical  points  or  places,  the 
"young  messers"  had  accentuated  them  to  the  point  of 
indecency. 

Were  the  landscapes  any  better?  Strangely  formed 
trees,  wierd  rocks,  cubist  skies  and  backgrounds,  and  a 
view  of  what  I  could  only  guess  was  a  battlefield,  strewn 
with  gargoyles  who  had  either  been  killed  or  had  died  of 
some  hideous  plague ! 

I  forced  my  way  into  the  fresh  air  of  the  patio.  "From 
an  educational  standpoint."  an  artist  (I  suppose  that  is 
what  they  are  called,  on  account  of  their  paint-daubed 
smocks)  was  saying.     I  fled. 

"Educational?"  What's  the  object  I  wonder,  of  "edu- 
cating" us  into  understanding  nightmares,  or  what  a 
person  suffering  from  delirium  tremens  must  behold  at 
its  worst  ? 


forced  to  live  in  the  Presidio.  Now  it  has  taken  up  the 
cause  of  traffic  safety  and  the  disgraceful  condition  of 
some  of  the  streets  of  San  Francisco.  A  newspaper  with 
the  influence  of  the  Chronicle  should  go  far  towards  bet- 
tering many  adverse  conditions  existing  in  the  com- 
munity in  which  it  circulates.  How  much  more  con- 
structive is  this  attitude  in  a  daily  paper  than  the  one 
which  most  of  the  press  assumes  at  times, — playing  up 
all  the  disgusting  detail  of  some  scandalous  divorce  or 
murder  case. 


Traffic  Safety 

In  connection  with  the  subject  of  traffic  safety,  it  is 
comforting  to  learn  that  the  State  Senate  passed  the 
motor  vehicle  measure  introduced  by  Senator  Arthur  H. 
Breed  without  dissent,  last  Thursday. 

This  bill  covers  various  amendments  to  the  motor 
vehicle  act,  and  provides  for  numerous  measures  which 
will  eventually  secure  protection  if  enforced,  for  both 
the  pedestrian  and  the  motorist.  Among  those  which 
we  believe  to  be  the  most  essential  and  eventually  what 
will  be  the  most  efficacious  of  these  different  statutes 
that  are  included  in  this  bill,  is  the  mandatory  examina- 
tion of  new  operators  of  motor  vehicles,  and  the  subse- 
quent re-examinations  after  a  period  of  three  years. 

When  we  read  of  intoxicated  drivers,  of  people  with 
heart  disease  who  fall  dead  at  the  wheel  of  the  car  they 
are  operating,  of  motorists  with  defective  eye-sight,  of 
women  driving  who  are  enceinte,  of  a  thousand  and  one 
reasons  why  licenses  should  either  never  be  granted  to 
prospective  drivers  or  should  be  taken  from  those  who 
already  have  them,  we  can  feel  nothing  but  admiration 
for  a  bill  of  this  kind,  and  can  only  regret  that  it  was 
not  passed  with  the  invention  of  the  first  "horseless 
wagon."  The  only  fault  we  have  to  find  with  it  is  that 
we  believe  the  re-examinations  should  take  place  oftener. 

The  economists  may  exclaim:  "But  think  of  the  ex- 
pense!" 

Think  of  the  expense  of  war!  Appropriations  are  al- 
ways forthcoming  when  it  is  a  question  of  slaughtering 
people,  but  when  it  comes  to  conserving  life,  we  suddenly 
become  very  niggardly.  More  frequent  examinations  of 
motorists,  say  we. 


The  Chronicle's  Good  Work 

The  S.  F.  Chronicle  is  increasing  its  interest  in  welfare 
work,  and  should  be  commended  on  its  stand  against  the 
habitations   in   which   the   U.   S.  soldiers  and  nurses  are 


Attack  on  Ford  is  Despicable 

It  would  almost  appear  that  the  general  public  is  not 
only  un-appreciative  but  thirsty  for  blood. 

Henry  Ford  stands  out  amongst  other  Americans  for 
his  generosity  in  the  matter  of  wages.  He  was  the  first 
employer  of  any  magnitude  who  voluntarily  increased  his 
men's  daily  earnings.  He  founded  the  S5.00  a  day  wage. 
and  so,  by  this  act.  raised  the  general  standard  of  living 
for  workers  much  more  effectively  and  gracefully  than 
it  lias  been  done  by  the  manipulations,  strikes  and  blood- 
shed with  which  the  unions  have  secured  decent  living 
conditions  for  themselves  and  their  dependents,  and  in- 
cidentally, for  the  clerical  classes  as  well. 

A  man  of  his  prominence  of  course,  makes  enemies  as 
well  as  friends,  but  the  late  seemingly  unwarranted  at- 
tack against  him  is  inexplicable  to  those  who  know  of 
his  philanthropy  and  general  fine  qualities.  He  publishes 
one  of  the  most  independent  and  otherwise  admirable 
weeklies  in  the  world  today,  and  although  at  this  writing, 
his  condition  is  precarious,  we  trust  he  will  recover,  and 
ultimately  be  able  to  go  forward  with  his  good  work. 
At  this  moment,  it  is  doubtful. 


18 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  2,  1927 


-■'  Cutgour   ftiegf™'   S^&J 

ALEMITE  M  I  h 


EXPERT     LUBRICATION    HERE_ 
DRIVE.  I  NJ 


624  Van  Ness  Ave. 
S.  F. 


Caryatides 

By  Robert  Rutherford 

Figures  have  I  beheld,  from  granite  hewn, 

Supporting  with  uplifted  hands  the  weight 

Of  massive  lintels.    You  had  thought  that  soon 
Beneath  that  stress  they  must  disintegrate, 

So  vast  the  burden,  yet  unbowed  they  stood, 

With  stony  eyes  that  seemed  to  challenge  Fate. 

Have  I  not  seen  the  counterpart  of  these 

Immobile  images  in  fleshly  guise? 
Unyielding  human  caryatides, 

Whose  lips  are  set  as  though  they  stifled  cries 
Of  anguish  for  the  burden  that  they  bore, 

The  while  they  challenged  Fate  with  stony  eyes. 
— From  "Century"  Magazine. 


Spring 

"Across  the  crisp  and  sunny  downland  grass, 
Silent  and  swift,  the  great  cloud-shadows  pass; 
In  the  clear  air  the  larks  begin  to  sing 
Their  first  exultant  songs  of  coming  spring. 

"Soft  dun  of  furrowed  fields  climbs  up  the  down ; 
Copses,  a  tender  symphony  in  brown ; 
On  hedgerow  oaks  bronze  leaves  of  yesteryear ; 
Yet — spring  is  stealing  towards  us  unaware. 

"A  stir  of  life  is  over  all  the  earth ! 
But  yesterday  the  snowdrops  came  to  birth. 
Their  fragile  blooms  across  this  churchyard  spread 
Whisper  triumphantly,  'There  are  no  dead'." 

— From  "Public  Opinion." 


Hoof-Beats 

By  Sarah-Elizabeth  Rodger 
My  dreams,  like  little  ponies, 
I  begged  to  run  ahead, 
And  canter  to  the  Future. 
They  sought  the  Past  instead. 

I  held  them  to  the  Present, 
But  they  would  not  be  still ; 
Their  hurried  little  hoof-beats 
Went  clicking  down  the  hill. 

And  soon  I  heard  a  whinny 

That  sounded  far  away, 

And  knew  they  had  gone  round  the  world 

To  look  for  Yesterday. 

My  ponies  all  came  stumbling  home, 
Too  tired  for  questing  more. 
I  put  them  far  back  in  my  heart 
And  locked  the  stable  door. 

— From  "Poetry"  Magazine. 


LOU  W.  SARTOR.  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry   All   Popular   Brands   Eastern   and   Western   Oils 

New   Method   Washing  and   Polishinc 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oilintr  and   Greasing — Battery   Service 

AT    CALPET   GAS   STATION 

Post   and    Franklin   Streets  San    Francisco,    Calif. 


GRAYSTONE    130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 

St.    George    Garage,    410    Bush    St.  Monarch    Garace.    1361    Bush   St. 

Mananement  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 

Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom   Streets 

NEW    FIREPROOF   GARAGE 

Repairing-     Oiling.     Greasing     Washing    and    Polishing 

Gasoline              Oils              Sundries 

1140    GEARY    ST 


TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy  -  Acetylene  Weld- 
ing— Blacksmi  thing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


MADE  TO  ORDER  ONLY 


SHIRTS 

PAJAMAS 

NIGHT  ROBES 


Large  Assortment  of  Imported  Fabrics 

25    Kearny   Street  Phone   Kearny   3714 


You  get  more  in  Service,  without  paying  more  in  money, 
when  you  try  — 

La  Grande  &  White's  Laundry  Co. 

"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916  San   Francisco 

Peninsula   Phone  San  Mateo   1-188 


April  2.  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


19 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

Spring  Rides  Down  the  Road 

Spring,  with  its  usual  accompani- 
ment of  diverse  overhauls,  blossoms, 
clear  atmosphere  and  balmy  skies,  is 
once  more  with  us.  Old  Mrs.  Equinox 
has  made  her  regular  March  visit  and 
the  green  hills  and  flowering  mead- 
ows are  stridently  calling  to  the 
owner  of  a  motor  car  to  be  up  and  on. 

Within  two  or  three  weeks  the 
routes  to  the  High  Sierras  will  be 
open  and  the  call  of  the  open  road 
will  be  receiving  a  State  -  wide  re- 
sponse. The  lanes  of  travel,  not  only 
the  main  arterial  highways  such  as 
the  Pacific,  Redwood,  the  El  Camino 
Real  and  the  Valley  Route,  but  also 
the  laterals  that  cross  the  rolling  hills 
of  the  Coast  Range  and  the  great  val- 
ley of  the  Sacramento  and  the  San 
Joaquin,  have  been  greatly  improved 
and  offer  abundant  opportunity  to  the 
California  motorist  to  enjoy  the  great 
out-doors  in  the  most  comfortable 
manner  that  the  inventive  genius  of 
man  has  ever  devised. 

May  marks  the  opening  of  the  Se- 
quoia and  Lassen  Volcanic  National 
Parks  as  well  as  the  Spring  season  of 
the  Yosemite.  Tourist  travel  into 
California  begins  in  May  and  reaches 
its  peak  in  July  with  the  opening  of 
the  last  of  the  great  Sierra  highways, 
the  Tioga  Pass  road,  connecting  Lake 
Tahoe  with  the  Yosemite  region. 

At  this  season  of  the  year  there 
are  certain  districts  that  are  particu- 
larly attractive  from  the  beauty  of 
their  wild  flowers  and  orchards  and 
their  peculiar  configuration. 

The  dweller  about  the  bay  district 
of  San  Francisco  is  fortunate  in  being 
able  to  reach  a  district  of  this  type 


within  a  very  short  drive.  So,  too,  is 
the  motorist  of  Los  Angeles  able, 
within  an  hour's  time,  to  leave  the 
city  far  behind  and  enjoy  communion 
with  Nature  in  her  wildest  moods. 
These  shorter  trips  afford  an  excel- 
lent variation  from  the  longer,  more 
strenuous  excursions  into  the  Sierras 
or  over  the  two  great  highways  that 
parallel  the  Pacific  shore. 

The  vernal  equinox  officially  marks 
the  opening  of  the  Spring  touring 
season  in  California.  It  means  mead- 
ows aflame  with  the  poppy,  the  mus- 
tard and  buttercups,  with  the  azure 
contrast  of  the  lupin,  the  blue-bell, 
the  wild  lilac.  It  means  the  first  fra- 
grant breath  of  the  pine  boughs  on 
the  campfire,  the  trill  of  the  meadow 
lark  from  his  point  of  vantage  along 
the  way.  It  means  joyful  days  afield 
far  from  the  hum-drum  existence  of 
the  city  and  the  cares  of  business,  it 
means  health,  new  life  and  courage 
for  the  days  that  follow.  It  is  the  call 
of  the  open  road,  the  "Romany  Pat- 
teran"  and  it  marks  the  happiest  time 
of  the  year. 


The  Increase  in  Garages 

The  stable  and  the  barn  used  to  be 
relegated  to  the  back  yard,  but  with 
the  advent  of  the  automobile,  the  suc- 
cessor of  the  barn,  the  garage,  forms 
a  very  important  part  of  the  house 
itself,  according  to  the  National  Auto- 
mobile Club. 

The  recent  announcement  of  the 
Department  of  Labor  that  four  out  of 
every  five  houses  built  in  the  United 
States  in  1926  had  private  garages 
included  within  their  walls  or  erected 
on  the  adjoining  property  shows  the 
trend  of  the  times.  The  private  gar- 
age made  up  thirty-seven  per  cent 
of  all  new  buildings  put  up  last  year. 

Twenty-two  million  motor  vehicles 
are  now  in  service  in  this  country  of 
which  more  than  twenty  million  are 
private  cars.  There  are  twenty-seven 
million  families  in  the  United  States. 
More  than  three- fourths  of  American 
families  are  provided  with  motor 
cars. 


Millions  of  poppies  are  in  blossom 
in  the  vicinity  of  Santa  Cruz,  both 
along  the  shores  of  the  ocean  and 
Monterey  Bay  and  throughout  the 
Santa  Cruz  mountains.  Numerous 
varieties  of  other  wild  flowers  are 
also  blossoming  in  profusion,  thanks 
to  the  recent  record-breaking  rains. 

The  drive  to  Santa  Cruz  is  made 
even  more  beautiful  by  the  fact  that 
the  orchards  bordering  most  of  the 
principal  routes  to  this  famous  sea- 
shore-mountain resort  are  now  in 
blossom. 


Instant  hot  water  at 

3  a.  m.  by  turning 

faucet 

Automatic  gas  water  heater  brings 
comfort,  convenience 

The  nearest  hot  water  faucet  is  al- 
ways a  source  of  refreshing  comfort 
— with  an  automatic  gas  water  heater 
in  your  home. 

It  supplies  plentiful  hot  water  any 
time.  All  you  do  is  turn  on  a  hot 
water  tap  for  a  cupful  or  gallons  of 
steaming  water. 

For  further  advice  on  automatic  gas 
water  heaters  write  or  phone  our 
local  office. 


p.Q.and 


"FACIF1C  6BKVICE* 

Pacific  Gas  and  electric  Company 

Owned  •  Operated  •  Managed 
by  Calijornians 

204-327 


laqfier  job  brew  ^ 


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GEO.    W.    CASWELL 
Sutter  6654  or  Oakland    I 
Telephone  Direct 

1. ■•00.000    raps    were   served    at    the 
Panama- Pacific    Inter  national    Exposition 


20 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  2,  1927 


i 


GOLF 

By  Fred  Blair 


€t>     €^ 


GEORGE  RITCHIE 
Twice  Winner  of  the  Bulle- 
tin-Emporium Annual  Cham- 
pionship, captured  this  year's 
medal  round  by  defeating 
Jack  Wolf  in  the  play-off  at 
Lincoln  Park. 


Ritchie  Is  Medalist   In   World's  Greatest   Golf  Tourney 

George  Ritchie,  of  the  Olympic  Club,  got  partial  re- 
venge last  Sunday  when  he  met  Jack  Wolf,  who  defeated 
him  in  the  semi-finals  of  the  Bulletin-Emporium  North- 
ern California  Amateur  Munici- 
pal championship  golf  tourna- 
ment, by  beating  him  by  two 
strokes  when  they  met  to  de- 
cide the  tie  for  the  medal  honors 
at  Lincoln  Park. 

These  two  athletes  qualified 
with  a  card  of  66  on  Lincoln's 
Birthday,  and  the  play-off  was 
postponed  until  the  weather 
settled. 

Sunday  being  a  perfect  Cali- 
fornia day,  one  thousand  fans 
were  on  deck  to  watch  the  play- 
ers go  through  their  paces. 

Phil  Wand,  one  of  America's 
greatest  authorities  on  athletics, 
remarked  after  the  match:  "It 
was  the  most  spectacular  match 
that  I  have  ever  witnessed  in  my 
life,"  and  Phil  ought  to  know, 
as  he  has  competed  in  every 
form  of  sports  and  refereed 
thousands  of  sporting  events. 

Both  players  in  turn  played 
like  Bobby  Jones  in  spots,  and 
then  again  they  looked  like  the 
weakish  novices. 

George  Ritchie  and  Jack  Wolf 
led  a  field  of  1057  players  in  the  qualifying  round,  which 
set  a  new  record  for  entries  in  any  newspaper  golf  tourna- 
ment in  the  world. 


Wolf  Leads  at  First  Hole 

Wolf  won  the  honor  in  the  toss  for  lead. 

Both  got  perfect  drives;  Ritchie  was  on  in  two  with 
Wolf  short ;  Ritchie  missed  his  putt,  so  Wolf  took  the 
lead,  and  picked  up  another  stroke  on  the  short  second 
after  Ritchie  had  sliced  in  the  rough. 

The  third  hole  being  halved,  Wolf  went  out  in  front 
again  when  he  sank  a  twelve  footer  for  a  birdie  three  on 
the  fourth  hole. 

Ritchie  started  to  play  like  Walter  Hagen,  facing  the 
seventh  hole,  his  tee  shot  landed  on  the  green  a  330 
yard  drive,  where  he  picked  up  a  stroke. 

Ritchie  got  two  more  on  the  eighth  after  Wolf  had 
got  tangled  up  in  the  rough.  They  were  all  square  facing 
the  ninth. 

Ritchie  got  a  perfect  drive  right  down  the  center. 

Wolf  hooked  into  the  seventh  fairway  stymied  by  the 
trees,  and  before  he  could  regain  consciousness  he  had 
taken  eight  for  the  hole,  while  Ritchie  sank  a  twelve 
footer  for  a  birdie  three,  which  gave  him  a  lead  of  five 
strokes. 

Both  played  the  tenth  perfectly,  but  Ritchie  was  pen- 
alized for  scooping  the  ball  in  the  cup.  This  didn't  un- 
nerve Ritchie,  for  he  sank  another  ten  footer  on  the 
eleventh  hole  for  another  birdie,  and  gained  another  point 


on  the  next  two  holes  which  gave  him  a  lead  of  eight 
strokes  when  they  faced  the  fourteenth  hole. 

Ritchie  Loses  Control 

Ritchie  lost  his  control  completely  on  the  next  four 
holes.  He  started  the  fireworks  by  hooking  into  the 
thirteenth  fairway,  taking  a  seven  on  the  hole,  lost  a 
stroke  on  the  fifteenth  when  Wolf  sank  a  long  one  for 
a  birdie  four,  dropped  another  on  the  sixteenth  when  he 
missed  his  putt,  and  completely  blew  up  on  the  seven- 
teenth, when  he  put  two  out-of-bounds  and  finished  up 
by  taking  six  for  the  hole  against  Wolf's  four. 

Wolf  had  picked  up  seven  strokes  on  four  holes  which 
cut  down  Ritchie's  lead  from  eight  to  one  stroke  when 
they  faced  the  last  and  deciding  hole. 

Ritchie,  however,  played  that  hole  like  Bobby  Cruik- 
shank.  He  poled  one  right  down  the  middle.  Wolf  sliced 
into  the  trees,  made  a  splendid  recovery,  planting  his 
second  four  feet  from  the  cup. 

Ritchie's  second  lay  twenty  feet  from  the  hole.  He 
gave  one  longing  look  at  the  ball  and  with  the  precision 
of  a  shot  out  of  a  rifle,  the  ball  dropped  right  in  the  cup 
and  the  match  was  over. 

With  a  good  broad  grin  on  his  face,  Wolf  walked  over 
to  Ritchie  and  congratulated  him  on  his  success. 

It  was  one  of  the  most  spectacular  finishes  that  has 
ever  been  witnessed  in  years,  and  the  fans  and  fannettes 
got  many  a  good  thrill  from  start  to  finish. 

This  match  concluded  the  Bulletin-Emporium  Fourth 
Annual  golf  championship. 

After  the  Ritchie- Wolf  match  had  been  decided  the  two 
special  awards  were  made. 

Bill  Gamble,  who  made  the  only  hole-in-one  during  the 
tournament,  was  presented  with  the  Charlie  Steines 
trophy ;  while  James  A.  Ritchie  was  presented  with  Herb- 
ert Fleishhacker's  trophy  for  the  splendid  part  he  played 

in  eliminating  two  of  the  star  entries. 

*  *     * 

Dr.  Waldeyer  Sets  Record 

Dr.  Wilhelm  Waldeyer,  one  of  the  most  prominent 
golfers  in  the  medical  profession,  set  a  new  amateur 
course  record  at  the  California  Golf  and  Country  Club 
whilst  playing  in  company  with  three  of  his  fellow  mem- 
bers, Elliott  Pierce,  Fred  Frisk,  and  Guy  Inman. 

The  doctor  has  done  many  clever  things  on  the  links 
during  the  past  few  years,  but  his  record  of  73  at  Baden 
was  without  doubt  one  of  the  best  things  he  has  accom- 
plished at  golf  during  his  whole  career. 

Included  in  the  doctor's  score  were  five  birdies  made 
on  the  first,  third,  tenth,  twelfth,  and  eighteenth  holes. 
The  previous  record  of  the  California  Club's  course  was 
held  by  Al  Darbee,  and  Dr.  Waldeyer  when  they  both 
had  a  78  on  the  opening  day's  play  on  the  new  course 

last  year. 

*  *     * 

Plant  In  the  Orient 

Sydney  Plant,  who  left  in  February  for  the  Orient, 
to  inspect  his  rubber  plantations,  writes  that  he  had  a 
very  enjoyable  golf  game  —  at  the  Hongkong  Country 
Club. 

His  host  and  partner  was  Ho  Ho  Ho,  the  eminent 
Chinese  authority  on  divorce  laws,  who,  although  his 
avoirdupois  registers  300  Fahrenheit,  plays  a  very  good 
game. 


April  2,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


21 


The  following  have  been  recently  welcomed  into  the 
famous  National  Canada  Dry  Hole-in-One-Club : 

Mr.  H.  M.  Grant,  2727  Merced  street,  Fresno,  Calif.; 
Mr.  C.  D.  Ganble,  445  Hugo  street,  San  Francisco,  Calif; 
Dr.  Harry  F.  Budd,  2090  Green  street,  San  Francisco, 
Calif.;  Mr.  D.  J.  Walton,  242  Laurel  street,  Turlock, 
Calif. ;  Mr.  Hugo  Verbarg,  Hotel  de  Paris,  Aptos,  Calif. ; 
Mr.  L.  L.  Cory,  1028  S  street,  Fresno,  Calif.;  Mr.  H.  B. 
Leonard,  Route  B,  Box  87,  Sanger,  Calif. 


Market  Street 
Railway  Program 

To  smooth  the  way  for  auto  and  truck  drivers,  the 
Market  Street  Railway  Company  has  started  a  program 
of  special  attention  to  its  paving  at  street  intersections. 

A  survey  has  been  made  of  the  principle  automobile 
arterial  streets  where  they  cross  the  company's  tracks. 
Such  crossings  as  are  now  rough  for  the  auto  driver 
have  been  listed  and  two  special  paving  gangs  delegated 
to  make  these  crossings  smooth-going  for  vehicles. 

As  a  part  of  this  policy,  the  purchase  of  a  new  three- 
ton  special  paving  truck  has  been  authorized  for  the 
purpose  of  quickly  repaving  such  street  openings  as  are 
necessary  in  carrying  on  track  maintenance.  It  will  be 
the  work  of  a  special  crew  operating  this  modern  truck 
to  keep  as  close  as  possible  upon  the  heels  of  construction 
gangs  working  on  the  tracks. 

It  is  estimated  that  months  will  be  required  to  carry 
out  this  program  fully,  but  the  first  two  special  inter- 
section paving  gangs  started  to  work  along  Sutter  Street 
last  Friday. 

Plans  for  reconstruction  of  the  Mission  Street  line,  in- 
cluding new  rails,  rail  crossings  and  pavement,  now  indi- 
cate that  this  work  will  be  started  during  the  first  week 
in  April  at  an  estimated  cost  of  $71,000.00. 

Preparations  for  reconditioning  the  street  car  track 
paving  on  Mission  Street  between  Fifteenth  and  Army, 
now  point  to  the  starting  of  work  in  the  early  half  of 
April. 


Cap  and  Bells 

The  Literary  Section  of  the  Cap  and  Bells  Club,  of 
which  Josephine  Young  Wilson  is  Chairman,  will  have 
as  their  speaker  and  honor  guest  on  March  31st  at  the 
Fairmont  Hotel,  Nancy  Buckley,  the  young  California 
poet.  She  will  be  introduced  by  Harry  Noyes  Pratt, 
former  President  of  the  California  Writers'  Club.  Her 
new  book  "Cameos"  will  be  reviewed  by  Josephine  Bart- 
lett  of  the  San  Francisco  Chronicle.  Nancy  Buckley  will 
read  lyrics  from  her  three  books  and  a  group  of  songs, 
lyrics  by  Nancy  Buckley,  music  by  Fraxicisca  Vallejo,  will 
be  sung  by  Grace  Hedge. 


Ups  and  Downs 

Mary  had  a  little  waist. 

Where  waists  are  meant  to  grow. 
And  everywhere  the  fashions  went 

The  waist  was  sure  to  go. 

— Toronto  Goblin. 


Ucnjzu  IjamjuLll  bfusp^ 


4!I0  POST  ST..  s. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STinlO.  PALO  ALTO 

Palo  Alto  433 

HOTEL   DEL  MOXTE 

Matson  NaT.  Co.  Steamers 


By  ELEANORE  F.  ROSS 

Irvin  Cobb  is  too  popular  in  America  to  need  criticism 
or  care  whether  that  criticism  is  adverse  or  not;  he  has 
become  one  of  our  leading  literary  lights,  and  is  classed 
as  a  humorist,  although  he  is  not  always  funny.  There 
are  some  writers  who  are  naturally  comical,  without  try- 
ing to  be;  just  as  there  are  comedians  who  are  capable 
of  keeping  an  audience  in  laughter  without  apparent 
effort.  Cobb  cannot  be  called  a  comical  genius;  his  wit- 
ticisms are  a  little  strained,  his  funnicisms  rather  forced, 
and  this  is  noticeable  in  his  latest  book, — "Ladies  and 
Gentlemen." 

It  would  not  seem  that  making  the  public  laugh  is 
anything  of  a  difficult  job,  when  one  watches  an  audience 
at  the  movies  or  vaudeville.  But  a  keener  look  at  some 
of  the  faces  show  them  to  be  vacuous,  and  a  reader  of 
physiognomy  realizes  that  these  people  are  not  laughing 
heartily,  they  are  merely  indulging  in  a  noise  that  simu- 
lates laughter,  as  if  they  were  indulging  their  risibilities 
from  a  sense  of  duty,  or  habit.  Their  laughter  does  not 
ring  true. 

If  one  can  find  anything  so  funny  in  "Ladies  and 
Gentlemen"  that  they  even  smile  without  feeling  con- 
scious of  having  done  so,  it  is  more  than  I  found  myself 
doing.  It  is  obvious  that  Cobb  wrote  these  stories  in 
a  more  serious  mood  than  usual,  and  that  he  had  no  idea, 
in  writing  several  of  them,  of  being  funny.  The  first, 
in  particular,  is  pathetic,  rather  than  comical. 

Cobb's  characters  are  human;  they  are  the  sort  of 
common-place  persons  we  meet  in  every-day  life,  and  per- 
haps for  that  reason,  all  the  more  likeable  and  interest- 
ing, to  some  readers. 

"Ladies  and  Gentlemen,"  by  Irvin  S.  Cobb.     Cosmo- 
politan Book  Corporation.     Price  S2.00. 
*     *     * 

Medieval  in  time  and  plot  and  speech, — Shakespearian, 
one  might  say.  in  broadness  of  language,  is  this  new  book 
of  Frances  Winwar's. — "The  Ardent  Flame." 

Who  of  those  loving  beauty  and  romance,  has  not  heard 
of  the  love  of  Franceses  and  Paolo,  the  ill-fated  pair  im- 
mortalized by  Dante  in  the  lines  of  his  Divine  Comedy? 
Who  has  not  sorrowed  with  the  cheated  lovers  of  this  pre- 
Renaissance  story  of  Italy?  Here  in  this  volume  it  is 
vividly  told,  sensuously  told,  beautifully  told,  and  when 
we  lay  the  book  aside  we  feel  as  if  emerging  from  an 
atmosphere  of  long-ago  customs,  manners  and  glamour  of 
tragical  passions  which  have  no  place  in  the  present  pro- 
saic world. 

This  historical  romance,  based  on  the  melodramatic 
emotions  of  the  Maletestas.  war  lords  of  Italy  in  the  13th 
century,  has  gone  down  the  centuries  until  now.  even  in 
the  commonplace,  commercial,  mechanical,  jazzy  year  of 
1927.  it  Is  renewed,  revigorated.  intensified  for  the  reading 
public.     Romance  is  not  dead — yet ! 

"The  Ardent  Flame,"  by  Frances  Winwar.  The  Century 
Co.     Price.  $2.00. 


Book.*   that   are   reviewed    in    the   News    Letter   can   he   oMained 

at  PAUL    ELDER'S 

AND    PAUL   ELDERS    LIBRARY 
239   Post   Street  San    Francisco.    Calif. 


22 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  2,  1927 


TNhaeme  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner to  show  you 
samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First   Street,   San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  649 


San  Francisco 
Laundry 

(A  Soft   Water  Laundry) 


San    Francises 
West   793 


Bur.ingame 

478 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now   ready  for  your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


MISCELLANEOUS 

SYNOPSIS   OF   THE   ANNUAL   STATEMENT 

OF 

Title  Insurance  and  Guaranty  Co. 

of  San  Francisco  in  the  State  of  California  on  the 
31st  day  of  December,  1926,  made  to  the  Insurance 
Commissioner  of  the  State  of  California,  pursuant 
to   law. 

ASSETS 

Real    estate    $  95,083.23 

Mortgages   and    collateral    loans 421.905.32 

Bonds    and    stocks 340,587.19 

Cash  in  company's  office  and  in  banks 113,097.18 

Premiums    in   course  of  collection _ 

Bills    receivable    5,309.69 

Other    ledger    assets 864,309.00 

Plant     79,554.97 


Ledger   Assets    _ $1,419,846.58 

NON-LEDGER  ASSETS: 

Interest  and  rents  due  or  accrued. $      15,252.31 

Market  value  of  securities  over  book  value        31,868.50 
Other    non-ledger    assets :    Premiums    in 

course    of    collection 37.000.44 


Total    gross    assets SI  .503,967.83 

Deduct  assets   not  admitted 50.229.16 


Total    admitted    assets SI, 453, 738.67 

LIABILITIES 

Net    unpaid    claims,    except    liability    and 
workmen's    compensation    „ $ 

Special    reserve    for    unpaid    liability    and 
workmen's    compensation    claims 

Estimated    expenses    of    investigation    and 
adjustment    of    claims „ 

Escrow    funds    108,687.87 

Commissions  and  brokerage  due  or  to  be- 
come due  „. 

All    other    liabilities 28.462.93 

Total      liabilities      (except     capital     and 

surplus)    $  137,150.80 

Capital    821.500.00 

Surplus     495,087.87 


Total   liabilities,   capital   and   surplus $1.453. 738.67 

O.  H.  ROULEAU, 

President. 
E.  G.  SCHWARTZMANN. 

Secretary. 
250    Montgomery    Street, 
San  Francisco 


FIRE  AND  MARINE 

SYNOPSIS    OF    THE    ANNUAL    STATEMENT 

OF 

Minneapolis  Fire  &  Marine 
Insurance  Company 

of  Minneapolis  in  the  State  of  Minnesota  on  the  31st 
day  of  December,    1926,   made  to  the   Insurance  Com- 
missioner of  the  State  of  California,  pursuant  to  law. 
ASSETS 

Real    estate    $ 

Mortgages   and    collateral    loans. .... 

Bonds    and    stocks 773,394.80 

Cash  in  office  and  banks 40.333.27 

Agents'    balances      .  213.186.61 

Bills   receivable  taken    for  risks.  130.16 

Other    ledger    assets  3,281.40 

Total   ledger  assets $1,030,326.24 

NON-LEDGER: 

Total   interest  and  rents  due  or  accrued....?      12,905.14 

Market    value    of    securities    over    book 

value    19,199.20 

Other    non-ledger    assets 

Gross    assets    $1,062,430.58 

Deduct  assets  not  admitted 

Total    admitted    assets $1,062,430.58 

LIABILITIES 
Net  amount  of  unpaid  losses  and  claims.. ..$ 

Unearned  premiums  

All    other    liabilities 254,623.81 

Total    liabilities    (except    capita!    and 

surplus!    $  254,623.81 

Capital    400,000.00 

Surplus     407,806.77 

Total  capita],  surplus  and  other 

liabilities    $1,062,430.58 

WALTER    C.    LEACH, 

Vice-President. 
A.    C.    HOLMGREN. 

Auditor. 

H.   M.   NEWHALL  &  CO. 

Pacific  Coast  General  Agents 

210  Battery  Street 

San   Francisco 


N.    w    CORNER 
GRAYSTONE  240         POLK  and  POST  STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 
Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual  Attention  Given  to 

Each  Order 

Office  and  Works:    1625  Mission  St. 

Phone  Market   7913 

Branch   Office:   760   Salter  Street 

(Hotel   Canterbury  BldK.) 

Phone   Prospect    9845 

Work  Called  for  and  Delivered 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 

Phone   Garfield   3852  564   Market  St. 


Phone  Sutter  3278 

William  Herbst  &  Company 

(Formerly   with   Shreve  &    Company) 

CLOCKMAKEBS   AND   WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and  Watches  a   Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


875   rOLSOM   ST. 


818   EMERSON   ST. 


Kearny  644-645  Palo  Alto  315-J 


PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE  • 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c,  75c.  SI.    35c.  50c.  75c   $1.00,  $1.50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch   11   a.  m.   to   2   p.  m.    {a   la   carte).     Private   Dining   Rooms 
for   Banquets   and    Parties,    Seating:   75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin  Sis. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays,    Luncheon   $  .75 

<11:30   to   2    p.  m.i 
Dinner,   Week   Days   &   Sundays   1.50 


No    visitor    Should    Leave    the    City 

Without   Dining  in   the   Finest 

Cafe    in    America 


Our  Main   Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 

ARK  _ 

!>3   Third    Avenue.    SAN    MATEO 


Featuring     Southern     Cooking 

Open  From 
..  in.  to  I  sOO  p.  m. 
G  :80  i>.  m.  til  8  :8Q  p.  m. 
Sundays  and  Holidays 
4:30  to  8:80  P.m.  only 
CLOSED  EVERY  MONDAY 
Half    Block    from    Highway 


CAROLINE  JONES 

^PJJJJL  JL>  V" 

Luncheon  is  served  from  11:30  to 

WM 

2:30  and  Tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners 

<*' 

334  Sutter  St.             Douglas  7118 

Uncle  Tom's  Cabin 

Restaurant 

OPEN    8:00    A.M.   TO    11:00    P.M. 
Unsurpassed    Cuisine 

L»b1           Lb^^8v^^t  _-^H 

14-Mile    House 

CARL    I.EONHARDT 
Fortmrly   of   Golden   C.ate   Park   Casin.i 

Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian   Dyeing   and   Cleaning 

583  Post  Street 
In   Virginia   Hotel 

San    Francisco 
Phone   Franklin   2510 

ICE  CREAM^ 
CANDY 
PASTRY 


BREAKFAST 
LUNCHEON 

DINNER 


w 


LA   CASA    BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 


ITALIAN 

Dancing  from  6 


CUISINE 
3.  m.  to  1 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  finest  Meals  in  the 
VALLEY  OF  THE  MOON 

CLEAN  ROOMS— CLEAN  LINEN— CLEAN  EVERYTHING 

RATES   EXCEPTIONALLY   REASONABLE 

TELEPHONE   110 


AGUA  CALIENTE  SPRINGS 

Why?    It's  the  Water  and  the  Table 

New    Dance   Hall.      Special    Attractions.      Radio-active,    Hot   Sulphur    Water 
Tq)>    Baths    and    Swimming    Pool.      Fireproof    Hotel.     Write    for    Booklet. 

T.  H.  CORCORAN,  Agua  Caliente,  Sonoma  Co.,  Calif, 
or  see  Peck-Judah 


J.   SPAULDING   &   CO. 

Established   1864 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

353  TEHAMA  STREET.  SAN  FRANCISCO 
Phone   Douglas   3084 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the  Springs" 

Five  Gallons  for  Fiftv  Cents 
WATER  SERVICE  COMPANY 

229   CLARA    STREET— GARFIELD    841 


DR.  B.  FRANKLIN  PEARCE 

Pyorrhea  Specialist 

HOURS:  9-12.   1-5 

9S0-82    Flood    Building.    Powell   and    Market    Streets,    San    Francisco 

PHONE  GARFIELD  5394 

GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel— 771   to  777  Valencia  St.,  Bet.  18th  and   19th  Sts., 
San  Francisco.     Phone  Market  64 


1  Sim  Francisro  Slonigc  Company  tvfi^jj? 

STORAGE         i 

MOVING.  PACKING.  SHIPPING 

I  >  SUTTER  ,'-"-■  OTOC  >  tUKHWOKTM  STS. 


The  Symbol  of  ^Perfect  Refrigeration  Service 


Gfliis  modem  "ice,  man 
calls  oncc-wilhBigiianc- 
ani  the  tec  stays  always 

AND  BACK  OF  IT  THE  ENORMOUS 
RESOURCES  OF  GENERAL  MOTORS 

Frigidaiire 

WILL     KEEP    ALL     YOUR     FOODS 

COLDER  /  BETTER  *  LONGER 

WILL  PROVIDE  AN  ABUNDANT 
SUPPLY    OF    PURE   ICE    CUBES 

WILL  MAKE   FROZEN   DESSERT  S 
■%  %  AND  SALADS  FOR  YOU  tt  V 

FRIGIDAIRE     CORPORATION 

871  MISSION  STREET  SAN  FRANCISCO,  CALIF. 

Telephone  Douglas  6444 


The  "Supreme  Authority" 

Webster's 

New  International 

Dictionary 

— THE  MERRIAM-WEBSTER 

Because 

Hundreds  of  Supreme  Court  Judges  concur  in  highest 
praise  of  the  work  as  their  Authority. 

The  Presidents  of  all  leading  Universities,  Colleges,  and  Normal 
Schools  give  their  hearty  indorsement. 

All  States  that  have  adopted  a   large  dictionary   as  standard 
have  selected  Webster's  New  International. 

The    Schoolbooks    of    the    Country  adhere    to    the    Merriam- 
Webster  system   of  diacritical  marks. 

The    Government    Printing    Office    at    Washington    uses    it    as 
authority. 


G.  &  C.  Merriam 
Company, 

Springfield, 
Mass. 


Qet  the  Best  I 


SAIL  TO  NEW  YORK 


SISTER    SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mai!  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico ;  San  Jose  de  Guatemala ;  La  Lib- 
ertad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one:  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail   is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  S9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  saitings  from  San  Francisco  - 
SS  ECUADOR.  April  2;  SS  COLOMBIA,  April  30.  From  Los  Angeles 
two  days  later.  Westward  from  New  York:  SS  COLOMBIA.  March  2fi  • 
SS  VENEZUELA.   April   16. 

For  illustrated  booklets  and  further  delails  ask  any  steamship 
or  ticket   agent,   or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN    FRANCISCO       NEW    YORK 


A  Six-Pointerr 


"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point   1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5- — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


$5.00  PER  YEAR 
SAN  FRANCISCO 


PRICE  10  CENTS 


Saturday,  April  9,  1927 


I 

I 


LOS  ANGELES 


STATE 


0\.> 


If!  II 

,ro  r.  fit  ■  r    '•  KitSHKs 

fillip 


Hauler  Dtilin  Building, 

Montgomery  and  Sutler  Sis..  San  Francisco 


The  Automatic  Orthophonic  Victrola 


See  it  Work 


Hear  it  Play 


...  the  wonderful  new  AUTOMATIC  ORTHO- 
PHONIC  VICTROLA,  the  instrument  that  changes 
its  own  records!  Plays  12  records  without  stop- 
ping. Puts  them  on — plays  them — takes  them  off 
— sets  them  aside.  Continuous  music  while  you 
dine — at  bridge  parties — for  dancing.  Free  dem- 
onstration any  time.  Come  in  and  let  us  show 
you  Victor's  latest  achievement. 


Californi^fhppograph  G 

1009  Market  Street,  near  Sixth  Street 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856.  by  Frederick  Marriott.  Published  by  Frederick  Marriott.  Jr..  from  1884  to  1925. 
Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  268  Market  Street.  San  Francisco.  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
aliforma.  Postoffice  as  second-class  matter.      London  Office:     Street  &   Co.,  30  Cornhill.    E.    C.   London.   England.      Subscription    Rates    (including;   postage). 

$5.00.     Foreign,  one  year.  $6.00.     Canada,  one  year.  $6.00 


one  year. 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  APRIL  9,  1927 


No.  15 


A  New  Highway  —  A  New  Era 


With  the  completion  of  the  paved  highway  from  Salt 
Lake  to  Reno,  and  on  to  Sacramento  and  San  Francisco, 
will  come  a  decided  change  in  the  flood  of  tourist  travel 
from  East  to  West,  directly  benefitting  San  Francisco  and 
the  Bay  districts.  Corned  beef  and  cabbage  may  have 
provided  the  initial  inspiration  to  the  committee  making 
the  original  plans  for  Nevada's  Transcontinental  High- 
ways Exposition,  in  Reno,  from  June  25  to  August  1 — 
solid  food  for  a  solid  and  arduous  undertaking — but  even 
sterner  stuff  has  provided  the  energy  for  the  subsequent 
work,  and  the  tremendous  tasks  yet  to  be  accomplished 
before  the  exposition  opens. 

"For  fifteen  years  Nevada  has  watched  the  construc- 
tion of  the  highway  which  will  bring  thousands  of  visitors 
through  the  northern  part  of  our  state  and  into  the  Bay 
district,"  said  W.  S.  Lunsford,  president  of  the  exposition 
committee.  "The  Victory  highway  will, be  comnleted  May 
1.  It  follows  almost  exactly  the  old  Pony  Express  trail. 
But  where  the  stage  coaches  rode  as  late  as  1868,  the 
flivvers  and  big  touring  care  will  soon  be  speeding.  Where 
tourists  have  been  obliged  to  crawl  over  almost  impass- 
able roads,  they  will  find  a  paved  highway. 

"The  value  of  the  highway  to  Northern  California  can 
scarcely  be  estimated.  Figures  showed  that  during  1926 
more  than  126,000  tourists  proceeded  from  Salt  Lake 
north  as  far  as  Medford.  Oregon,  then  turned  back.  If 
the  Victory  highway  had  been  completed,  they  would 
have  come  to  the  Bay  region." 

The  highway  itself,  of  course,  would  not  be  the  initial 
attraction  to  tourists  driving  west.  Northern  California 
and  the  Bay  district  in  particular  may  be  said  to  be  the 
most  attractive  and  alluring  stopovers  the  West  can  offer. 
Lack  of  tourist  travel  in  the  past  has  not  been  because 
of  apathy  of  interest  on  the  part  of  tourists.  This  region 
has  been  more  or  less  directly  inaccessible.  Touring 
parties  have  been  shunted  north  and  south  by  poor  high- 
ways. But  now,  with  the  completion  of  the  Victory  high- 
way to  feed  the  network  of  local  highways,  this  last  bar- 
rier has  been  removed,  and  the  Bay  district  will  enjoy  its 
full  share  of  eager  visitors. 

The  Exposition  committee,  naturally,  are  to  be  con- 
gratulated upon  the  success  of  their  efforts  to  make  the 
Reno  commemoration  of  the  highway  opening  a  gala 
event.  But  the  further  burden  o(  responsibility  rests 
upon  San  Francisco  and  Bay  district  manufacturers  and 
merchants  to  aid  in  bringing  the  attention  of  the  country 
to  this  exposition,  to  the  importance  of  attendance,  and  to 
advertise  far  and  wide  this  celebration,  and  through  it 
Northern  California.  The  public  needs  to  lie  informed 
that  the  new  direct  route  is  now  open  to  California. 


One  way  of  bringing  out  this  message  is  by  taking 
space  and  setting  up  exhibits  at  the  exposition.  Not  only 
will  this  aid  in  making  the  exposition  itself  a  greater  suc- 
cess, but  tourists  and  visitors  at  the  celebration  may  be 
attracted  into  completing  the  Victory  and  Pacific  high- 
way drive  to  the  Bay  district.  Thousands  of  visitors  from 
California,  of  course,  will  attend  and  participate  in  the 
exposition.  Will  meet  the  thousands  of  visitors  from  the 
East.  In  that  meeting  many  more  of  the  Eastern  visitors 
can  be  encouraged  to  come  farther  west. 

So  it  becomes  the  obligation  of  Bay  district  business 
interests  to  further  both  directly  and  indirectly  the  suc- 
cess of  the  Reno  Exposition.  Their  efforts  will  be  appre- 
ciated by  Nevada,  who  aided  spiritedly  the  San  Francisco 
exposition,  and  the  direct  returns  in  tourist  interest  in 
the  new  route  to  the  Bay  district  and  in  Northern  Cali- 
fornia itself  will  more  than  compensate  for  the  time  and 
effort  made  to  bring  the  celebration  to  a  spectacular  open- 
ing and  a  happy  conclusion. 

*     *     * 

We  Forget  Easily 

This  week  marked  the  passing  of  the  first  decade  since 
the  United  States  entered  the  world  war.  What  observa- 
tions of  that  day  were  held  were  gone  through  quietly, 
without  ostentation,  and  scarcely  without  any  attention 
from  that  fickle  audience  of  all  world  events,  the  public. 
Of  course,  there  was  no  occasion  for  a  celebration. 
Actually,  there  is  nothing  to  celebrate.  Armistice  day 
adequately  takes  care  of  any  commemoration  the  public 
cares  to  make  of  the  world  conflict — besides,  it  more  hap- 
pily celebrates  the  conclusion  of  the  war  and  the  coming 
once  more  of  world  peace. 

But  the  lack  of  knowledge  and  interest  shown  in  the 
passing  of  the  anniversary  is  illustrative  of  how.  in  re- 
peated instances,  the  world  refuses  to  retain  long  any  one 
enthusiasm,  any  one  conviction.  Exactly  and  only  ten 
years  ago  this  country  was  one  with  the  greater  part  of 
Europe  that  William  II  should  be  driven  from  the  face  of 
the  earth.  That  the  country  could  no  longer  afford  to  re- 
main inactive,  when  the  rest  of  the  civilized  world  was  in 
conflict.  And  since  that  time — and  a  decade  is  not  so  very 
long — virtually  every  rallying  cry,  every  platitude  and 
every  war-inspired  inspiration  has  passed. 

Wars  are  momentous,  compelling.  But  the  only  en- 
during enthusiasm  is  that  of  peace.  War  spirit  is  pyro- 
technic but  ephemeral.  It  passes.  Peace  is  les.<  intoxi- 
cating, but  more  enduring.  War  is  a  departure.  The  re- 
turn is  always  to  peace. 

Fortunately,  the   United  States  learned  a  bitter  and 

(Continued  on  Page  21 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  9,  1927 


Celebrating  Medical  Science 

The  Lister  Centennial  Jubilee,  in  commemoration  of  the 
birth  of  Baron  Joseph  Lister,  founder  of  modern  surgi- 
cal technique,  which  is  being  observed  this  week  in  medi- 
cal and  surgical  circles  celebrates  one  side  of  human  ac- 
complishment by  this  era  which  remains  unequaled  in  the 
history  of  the  world.  Our  age,  as  have  all  progressive 
generations  in  the  past,  endures  much  harsh  and  violent 
criticism  for  its  spectacular  and  phenomenal  overthrow  of 
the  old  and  outmoded.  For  there  are  always  many  folk  in 
the  world  who  would  rather  cling  to  an  old  and  familiar 
life,  which  they  know,  than  take  up  with  a  new,  which  is 
strange.  That  is  humanity,  and  humanity's  self-defense 
instinct.   Preserve  the  old,  reject  or  postpone  the  new. 

But  accomplishments  in  science,  particularly  in  medi- 
cine and  surgery,  as  developed  in  this  generation,  have 
many  of  them  come  directly  from  violations  of  the  old 
practices.  Demonology  and  witchcraft  and  primitive 
medicines  were  simply  on  the  wrong  track  and  entirely 
apart  from  physiology.  They  had  discovered  the  psycho- 
logical side  to  the  cure,  in  their  crude  fashion,  but  there 
was  no  science  in  it,  nor  anything  corrective.  The  patient 
was  usually  treated  by  ordeal  and  orgy — toy  which  or 
from  which  he  was  supposed  to  recover,  if  he  could. 

Lister  contributed  to  the  theory  of  modern  medicine 
the  thought  that  infection  was  the  work  of  a  living  organ- 
ism. His  methods,  violent  at  first,  transformed  surgery, 
and  the  significance  of  his  work  parallels  that  of  Pasteur. 
Without  doubt,  when  we  are  considering  such  contribu- 
tions to  humanity  as  have  been  bestowed  by  the  various 
agencies  bringing  the  world  to  its  present  civilization,  the 
work  done  in  the  science  of  medicine  ranks  high,  if  not 
first.  And  the  world  is  vastly  better  for  the  silent  efforts 
of  such  men  as  Baron  Joseph  Lister. 

Not  Chicago  *     *     * 

Indicating  that  the  West  wants  no  time  to  come  when 
citizens  about  their  affairs  need  to  wear  bullet-proof  vests 
to  protect  them  against  indiscriminate  firing  of  machine 
guns  in  the  hands  of  bandits,  the  Senate  has  approved 
what  has  been  known  as  the  machine  gun  measure.  It 
will  provide  a  new  law  to  regulate  possession,  sale  and 
use  of  machine  guns  by  providing  records  of  all  sales  and 
making  it  unlawful  to  possess  them  without  permit. 

The  vogue  of  the  machine  gun  in  banditry  is  more  or 
less  new.  Heretofore,  it  has  been  considered  the  ex- 
clusive weapon  of  armies  and  fighting  forces.  But  of 
recent  years,  or  even  months,  it  has  come  into  the  hands 
of  the  lawless;  and  it  is  making  them,  as  it  undoubtedly 
would,  the  most  effective  weapon  for  terrorization  they 
have  had. 

Essentially,  something  must  be  done  not  only  by  each 
state  and  city  toward  keeping  machine  guns  in  proper 
hands.  Restrictions  must  be  put  into  effect  nationally 
and  internationally.  For  many  and  devious  are  the  chan- 
nels by  which  lethal  weapons  travel  from  place  to  place. 
It  is  only  lately  that  various  legislatures  have  realized 
the  menace  of  the  mail  order  pistol.  The  machine  gun, 
while  not  so  easily  obtained  nor  so  plentiful,  somewhat 
parallels  the  former  in  its  potential  use  against  society 
and  peace.  Accessibility  of  firearms  is  only  an  encourage- 
ment to  thuggery  and  murder.  And  there  are  plenty  of 
illustrations  in  the  columns  of  the  daily  press  to  satisfy 
the  most  liberal  mind  as  to  what  should  be  done  about 
suppressing  a  promiscuous  sale  of  firearms. 


Lowden,  Boom!    Boom! 

In  political  circles  there  has  long  been  the  suspicion' 
that  former  Governor  Frank  0.  Lowden  would  become  one> 
of  the  not  altogether  dark  horses  in  the  next  Presidential! 
race.  Of  course,  it  has  been  early,  very  early  for  Presi-j 
dential  contests,  to  predict  anything.  Most  of  the  atten-i 
tion,  of  what  there  has  been,  was  turned  toward  the 
present  figure  in  the  White  House.  Whether  or  not  Presi- 
dent Coolidge  would  be  a  candidate  to  succeed  himself  was 
the  great  speculation.  But  Coolidge  talk  is  simmering 
down ;  and  in  the  Middle  West  rises  the  beating  of  drums, 
the  blowing  of  pre-convention  horns  and  a  great  deal  of 
ado  over  Lowden. 

This  Middle  Westerner  has  a  great  deal  of  potential 
support.  While  his  boom  is  yet  in  the  planning  stage, 
once  it  gets  into  swing  there  will  be  many  good  political' 
horses  flock  to  his  wagon.  How  uphill  the  pull  will  be 
remains  to  be  seen.  Like  all  gentlemen  with  their  eye  on 
the  Presidential  chair,  Governor  Lowden  will  probably 
take  little  personal  comfort  in  the  prospects  of  his  success 
until  he  and  the  rest  of  the  country  have  heard  some  word 
regarding  that  sphinx-like  spokesman  of  the  White  House, 
who  has  made  saying  nothing  indirectly  the  recipe  for 
successful  politics.  President  Coolidge  still  stands  a  sol- 
emn shadow  in  the  background.  Until  he  moves,  either 
one  way  or  the  other,  politics  and  candidates  will  remain 

guesswork. 

*     *     * 

Much  Needed  Fireproofing 

The  urgent  recommendation  of  Fire  Chief  Thomas  R. 
Murphy  to  the  Board  of  Supervisors  relative  to  an  exten- 
sion  of  fireproof  roof  limits  is  deserving  of  consideration. 
The  fire  chief  recalled  a  disaster  of  last  year,  when  Ewing 
Field  grandstand  burned,  scattering  blazing  embers  over  i 
a  large  area,  starting  more  than  fifty  fires,  chiefly  houses 
roofed  with  wooden  shingles.  In  order  to  prevent  possible 
repetitions  of  this  nature,  greater  and  more  stringent  pre- 
cautionary measures  are  necessary  before  the  dry  season 
sets  in. 

In  large  cities,  especially  with  compact  dwelling  areas, 
large  fires  are  always  lurking  in  the  offing.  Stray  sparks 
are  a  constant  menace  to  tinder-like  roofs.  There  are 
enough  natural  and  inevitable  destructions  to  property , 
and  even  to  lives,  without  adding  the  danger  of  fire, 
where  it  is  preventable.  And  one  of  the  first  steps  in 
eliminating  fire  hazards  is  the  fireproofing  of  exposed 
areas — of  which  roofs  may  be  said  to  be  one  of  the  first. 


WE  FORGET  EASILY 

(Continued  from  Page  1) 
thorough  lesson  by  the  late  world  war.    It  learned  to  stay 
out  of  Europe.    Is  still  learning  it.    And  that  lesson  will 
be  reiterated  and  repeated  as  long  as  there  are  war  loans 
due  this  country  abroad. 

Any  nation  has  sufficient  trouble,  expense  and  worry 
with  keeping  her  own  international  relations  as  they 
should  be.  It  cannot  reasonably  be  expected  to  actively 
participate  in  the  troubles  of  others.  These  facts,  ex- 
pressed so  adequately  in  the  Monroe  Doctrine,  have  been 
proved  time  and  again.  Perhaps  in  them  are  the  greatest 
profits  out  of  the  late  world  war. 


Casa  del  Rey  has  been  selected  as  official  headquar- 
ters for  the  1927  convention  of  the  Central  Coast  Sec- 
tion, California  State  Teachers'  Association,  it  was  an- 
nounced here  today.  The  convention  dates  will  be  De- 
cember 12-15,  inclusive. 

*     *     * 

Compulsory  automobile  insurance  was  turned  down  by 
the  legislature  of  the  State  of  Oregon,  but  a  commission 
was  appointed  to  thoroughly  investigate  the  matter  and 
report  in  1929. 


April  9,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Hunter-Dulin  Building  Officially  Arrives  in  the  Skyline 

Located  on  the  southwest  corner  of  Montgomery  and 
Sutter  streets,  in  the  heart  of  San  Francisco's  financial 
district,  the  new  Hunter-Dulin  building  was  formally 
opened  this  week.  The  new  structure  is  one  of  the  finest 
modern  office  buildings  in  the  United  States,  embodying 
in  its  architecture  the  latest  innovations  and  thoughts  in 
design,  construction,  equipment  and  efficiency. 

It  is  a  combination  of  French  Romanesque  and  French 
Gothic  types  of  architecture,  this  adaptation  of  Conti- 
nental types  by  the  architects,  Schultze  &  Weaver,  being 
novel  in  this  country,  but  a  pleasing  and  practical  innova- 
tion in  business  structures. 

There  are  two  sub-surface  stories  and  twenty-two 
stories  rising  into  San  Francisco's  skyline.  The  building 
contains  five  acres  of  floor  space  and  will  be  equipped  with 
the  latest  high  speed  elevators  of  the  signal  control,  self- 
leveling  type,  with  automatic  doors  and  operating  devices, 
insuring  a  maximum  of  efficiency  in  elevator  service. 
This  elevator  service,  by  the  way,  is  said  to  be  the  fastest 
on  the  Coast,  with  cars  traveling  800  feet  per  minute.  A 
car  will  leave  the  ground  floor  every  twenty-six  seconds. 

Situated  within  one  block  of  Market  street,  the  Hunter- 
Dulin  building  will  occupy  a  prominent  place  in  the  daily 

business  life  of  the  city. 

*     *     * 

S.  F.  Clubman  Named  Commodore 

Awarded  the  greatest  possible  honor  for  a  naval  re- 
serve officer,  George  W.  Bauer,  well  known  in  naval  re- 
serve and  San  Francisco  club  circles,  was  sworn  in  this 
week  as  the  ranking  officer  of  the  United  States  Naval 
Reserve  force,  when  he  accepted  a  commission  as  commo- 
dore, the  second  to  be  issued  a  naval  reserve  officer  in  the 
history  of  the  Navy. 

The  rank  is  accorded  the  same  honors  as  Rear-Admiral 
of  the  Navy. 

In  civil  life  Commodore  Bauer  is  a  prominent  business 
man  and  a  member  of  more  than  a  hundred  organizations. 


From  Brighter  Pens  than  Ours 


It  was  Ho  Ho  Ho  who  used  his  political  influence  with 
the  late  Emperor  of  China,  to  secure  the  law  abolishing 
the  wearing  of  queues.  Up  to  that  time  Ho  had  to  wear 
a  toupee ;  but  as  there  was  nothing  to  attach  it  to,  it 
would  frequently  slip  off  into  his  birds'  nest  soup. 

Naturally  this  piece  of  diplomacy  has  secured  Ho  the 
friendship  of  all  bald  headed  Chinese.  The  foursome 
consisted  of  Ivan  Wardovitch,  the  former  director-gen- 
eral of  the  Siberian  Railway,  who  escaped  from  Russia 
minus  his  hair  and  Fil  Wan,  the  banker,  and  as  Sydney 
Plant  is  some  Chichihua  himself,  it  was  unquestionably 
a  too  bald  foursome. 

After  the  game  they  retired  to  the  Club  House  veranda 
and  played  the  19th  with  Mumm's  Extra  Dry.  Sydney 
asked  Ho  what  started  the  war  in  China,  and  Ho  said  it 
was  the  Scotch  shipped  from  the  United  States  under 
the  permit  system.  Two  drinks  made  a  hatchet  man 
out  of  a  Chinese  priest. 

It's  fortunate  we  got  prohibition;  I  think  so. 


In  the  case  of  China  it  seems  that  the  Foreign  Secre- 
tary thinks  there  are  times  when  necessity  is  also  the 

mother  of  intervention. — Everybody's  Weekly. 
*     »     » 

A  scientist  says  that  soon  we  shall  be  able  to  see  people 
t  the  other  end  of  the  telephone.     Is  it  too  much  to  hope 
that  one  day  we  shall   be  able   to  hear  them? — Passing 
Show. 

«     *     * 

Familiar  Touch 

Stick-up  Man — Gimme  your  money: 
Mr  Peck   (absent  mindedly) — Yes.  my  dear. — Colgate 
Banter. 


Nose  to  the  Grindstone 

By  far  the  best  dedication  we  have  seen  lately  is  Kin 
Hubbard's  of  his  new  Abe  Martin  book:  "To  My  Wife, 
Who  Doesn't  Care  What  I  Write  Just  So  I  Keep  on 
Writing." — Chicago  News. 

*  *     * 

House  Broken 

"How  are  you  getting  along  with  your  girl's  folks?" 
"Great!     They're  already  beginning  to  treat  me  like 

one  of  the  family.    Last  night  I  got  bawled  out  for  using 

the  guest  towel." — Life. 

*  *     * 
Going  the  Limit 

Jones — Taking  Miss  Smith  out  last  night  must  have 
cost  you  a  lot  of  money? 

Brown — Only  thirty  shillings! 

Jones — Is  that  all? 

Brown — Yes,    she   hadn't   any   more   with   her! — The 

Passing  Show. 

*  *     * 

Padlocking  a  Speak-Easy 

Four  wets  join  drys  in  voting  for  Senate  closure. — New 

York  Herald  Tribune. 

*  *     * 

A  bachelor  is  a  fellow  who  gets  only  half  as  much 

mileage  as  a  married  man  out  of  a  pair  of  socks. 

*  *     * 

That's  a  brand  new  car  and  I  don't  want  it  scratched. 

For  Heaven's  sake  don't  hit  any  skinny  people. — Judge. 

*  *     * 

"Lay  down,  pup;  lay  down!"  ordered  the  man.  "Good 
doggie — lay  down,  I  say." 

"You'll  have  to  say  'Lie  down,'  Mister,"  declared  a 
small  bystander.     "That's  a  Boston  terrier."— M.  I.  T. 

Voo  Doo. 

*  *     * 

In  Japan  you  can  tell  if  a  girl  is  single  or  married  by 
looking  at  her  hair.     In  America  you  can't  even  tell  if 

it's  a  girl ! — Judge. 

*  *     * 

Excited  Person — Oh!     Are  you  a  physician? 

"No,  but  I  know  where  you  can  get  some." 

*  *     * 

The  crown  prince  of  Italy  is  said  to  enjoy  skiing  more 
than  any  other  sport.  The  favorite  sport  of  that  coun- 
try's dictator  seems  to  be  putting  the  skids  under  others. 

— Judge. 

*  *     * 

Mrs.  Greene — Mary,  how  can  you  tell  an  old  chicken 
from  a  young  one? 

Mary — By  the  teeth,  ma'am. 

"How  silly!     A  chicken  has  no  teeth." 

"No;  but  I  have." — Answers. 

*  *     * 

In  Vienna  an  operatic  tenor  has  been  shot. 

But  only  because  his  wife  was  jealous. — The  Pink  'Un. 

*  *     * 

Baby's  getting  on  wonderfully — I'm  sure  she'll  be  able 
to  walk  soon. 

D'you  think  it's  worth  the  trouble  of  teaching  her — 
hardly  anvbodv  walks  much  nowadays.  —  Everybody's 
Weekly.  *     *     * 

Hallo,  what  are  you  doing  here,  old  fellow? 

I  am  on  my  honeymoon. 

Where's  your  wife? 

Well,  somebody  must  stay  at  home  and  look  after  the 
shop. — Prague  Press. 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  9,  1927 


'LEISURE'S  W4ND 


OBEY    NO   WAND  BUT  PLEASURE'S 

lorn  Moore. 


By  Josephine  Young 


Silver  Jubilee 

u'-T  HE  TROJAN  WOMEN"  is  being 

J-  presented  tonight,  Saturday, 
April  9,  following  last  night's  per- 
formance, at  the  Greek  Theater,  in 
celebration  of  the  theater's  gift  to  the 
University  of  California. 

W.  D'Arcy  Ryan,  whom  we  all  re- 
member as  the  lighting  expert  of  the 
Exposition  days,  has  charge  of  the 
lighting  of  the  Greek  Theater  produc- 
tion. Professor  Joel  H.  Hildebrand 
of  the  chemistry  department  has 
evolved  the  conflagration  illusion 
which  so  perfectly  represents  the 
burning  of  Troy;  and  C.  J.  Holzmuel- 
ler,  electrician  of  "The  Miracle"  pro- 
duction has  charge  of  the  electrician's 
switchboard. 


The  play  is  one  of  the  most  cher- 
ished of  modern  Greek  masterpieces. 
Professor  Charles  D.  von  Neumayer, 
who  has  produced  many  other  Greek 
plays  directed  the  players  through 
weeks  of  diligent  and  careful  re- 
hearsals. 

Rose  Bell,  an  alumna  of  the  Univer- 
sity, has  the  role  of  "Hecuba."  Un- 
dergraduates have  the  other  roles, 
among  the  principals  being  Walter 
Meyers,  Katheryn  Bennett,  Catherine 
Sibley,  Jean  Scott,  Mary  Belcher, 
Lucien  B.  Self  Jr.  and  Frank  Fergu- 
son. 

The  leader  of  the  chorus  is  Elean- 
or Evans.  Others  having  important 
parts  are : 

Patricia  Stanley,  Leslie  Wellard, 
Barbara  Smith,  Theodora  Parker, 
Mildred  Gait,  Louise  Craviotto  and 
Catherine  Brooks  of  Berkeley ;  Gene- 
vieve Dolan,  Myrtle  Borgeson,  Yvonne 
Harley  and  Virginia  Lemman  of  San 
Francisco;  Mary  Olney  of  Richmond. 
Ada  Taylor  of  Selma,  Evelyn  Fuller 
of  San  Jose,  Ruth  Dibble  of  Fresno, 
Marian  Kennedy  of  Palo  Alto,  Laura 
Ortman  of  Long  Beach,  Alice  Barn- 
hart  of  Hollywood  and  Elizabeth  Mc- 

Whood  of  Hanover,  N.  H. 

*     *     * 

Curran 

Whatever  else  may  have  been  said 
of  "The  Vagabond  King"  in  our  pre- 
vious issues  of  the  Pleasure's  Wand 
department  of  the  News  Letter,  we 
add,  this  week:  "Be  sure  to  go  to  the 
Curran  theater  and  treat  yourself  and 


those  whom  you  like  to  'The  Vaga- 
bond King'." 

The  song,  "Only  a  Rose,"  will  lin- 
ger with  you  until  you  hum  or  sing  or 
whistle  it  constantly.  The  "Song  of 
the  Vagabond"  ;  "A  Flagon  of  Wine"  ; 
"Love  Me  Tonight"  ;  "Tomorrow"  and 
the  "Gueuette's  Waltz"  will  haunt 
you  with  their  lilting  melodies. 

"The  Vagabond  King"  is  based  on 
Justin  McCarthy's  story,  "If  I  Were 
King"  which  it  follows  closely  in  plot, 
theme  and  in  text,  the  hero  repeating 
the  well  known  lines,  "If  I  Were 
King." 

John  Mealey,  H.  Cooper  Cliffe, 
Genevieve  Wallin,  Mark  Smith,  Kath- 
reen  Van  Brunt,  Ethel  Pasztor,  Alice 
Belmore  Cliffe,  Emil  Hoch  and  Frank 
Fanning  are  principals,  supported  by 
a  large  cast  of  splendid  singers  whose 
voices  ring  with  stirring  messages  in 
certain  parts  of  the  operetta. 

The  music  is  by  Friml  and  that 
says  much  by  way  of  attraction  and 
for  what  is  in  store  for  theater  pa- 
trons. This  is  the  second  record- 
smashing  week. 
Columbia  *     *     * 

Lucille  La  Verne  is  playing  at  the 
Columbia  in  "Sun-Up"  for  the  final 
week. 

"Sun-Up"  is  a  story  of  the  Carolina 
hillfolk  written  by  Lulu  Vollmer.  It 
portrays  the  hatreds  and  feudal  feel- 
ings always  present  in  the  hearts  of 
these  people  and  how  far  they  are 
from  the  progress  of  civilization. 
They  have  lived  in  the  mountains 
that  they  love  and  care  not  what  hap- 
pens in  the  outside  world. 

Miss  La  Verne  lived  for  a  time 
in  the  mountains  of  Tennessee  to 
study  these  Americans  of  another 
era.  She  enacts  the  role  of  Widow 
Cagle,  who  has  no  respect  for  law  and 
is  embittered  with  anything  that  has 
to  do  with  the  government.  It  is 
without  wonder,  for  the  government 
has  taken  everything  from  her  that 
she  has  ever  held  dear.  Finally  she 
sees  the  light  of  goodness  and  the 
might  of  right  over  wrong. 

Miss  La  Verne  is  one  of  the  strong- 
est present  day  emotional  actresses. 
By  emotion  we  mean  the  basic  emo- 
tions, not  the  all  too  prevalent  latter 
day  froth.  "Sun-Up"  is  a  good,  clean 
play  and  is  a  relief  from  the  sex 
dramas  that  are  now  omnipresent. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 


Alcazar,  O'Farrell,  nr.  Powell 

I'The    Patsy."      Dale    Winter    and    Henry    Duffy 

in  the  cast. 


Columbia,  70  Eddv 


"Sun-Up."  Lucille  LaVerne.  Tragi-drama  of 
the   Carolina   hillfolk. 

Curran,  Geary,  nr.  Mason 

"The  Vagabond  King."  Operetta  based  on  the 
poetic  drama   "If   I   Were   King." 

President,  McAllister,  nr.  Market 

"The    Family    Upstairs."   Henry  Duffy   Comedy. 

Wilkes,  Geary  at  Mason 

"An  American  Tragedy."  Story  from  the  pen 
of  Theodore   Dreiser. 

VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Jean  Joyson,  singer  and  interpreter  of  popu- 
lar sonits  headlining  the  vaudeville  program. 
"The   Overland    Stage."     Ken    Maynard    on    the 

screen. 

Orpheum,  OTarrell,  nr.  Powell 

Gus  Edwards — "The  Slar  Maker"  presenting 
"Ritz  Carlton  Nights."  Sandy  Land  and  Com- 
pany— "A  Skating  Classic."  Gus  Edwards' 
"Freshies  and  Flappers."  Mr.  and  Mrs.  Jim- 
mie  Barry — Character  Study.  Dezzo  Retter — 
English  Comedian. 

Pantages  (New),  Market  at  Hyde 

Roscoe  "Fatty"  Arbuckle.  major-domo  of  the 
vaudeville  program.  Jackie  Coogan  on  the 
screen  in  "Johnny  Get  Your  Haircut." 

Union   Square,  O'Farrell,  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  and  22nd 

Vaudeville — Pictures. 

ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"Ritzy."  Betty  Bronson  and  James  Hall.  Story 
by  Elinor  Glyn.  Attilio  Laraia  conducting  the 
California    Orchestra. 

Cameo,  Market,  opp.  5th 

"Tin-    Quarterback."      Richard    Dix. 

Casino,  Ellis  at  Mason 

Sat.  "The  Golden  Cocoon"  and  "Men  of  the 
Night."  Sun.,  Mon.  "Silence"  and  "The  Grey 
Devil."  Tues..  Wed.  "Stella  Dallas."  Thurs.. 
Fri.   "Poker   Faces"  and   "Christine  of  the   Biff 

Tops." 

Granada,  Market  at  Jones 

"Fashions  for  Women."  Esther  Ralston  and 
Einar  Hanson.  Raymond  Hatton  Comedy. 
Vavara,  the  jazz  jester,  conducting  the  Gra- 
nada   Orchestra. 

St.  Francis,  Market,  bet.  5th  &  6th 


"Tell   It  To  The  Marines.' 

"top-kick"   Marine. 


Lon  Chaney  as  the 


Warfield,  Market,  nr.  Taylor 

"Venus  of  Venice."  Constance  Talmadge  and 
Antonio  Moreno.  Fanchon  and  Marco  present 
Colonel   Enrico  Jean  Ballcau,  singer. 


April  9,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Wilkes 

Theodore  Dreiser's  novel  "An 
American  Tragedy,"  dramatized  by 
Patrick  Kearney  is  playing  at  the 
Wilkes, 

The  play  is  an  ultra  modern  drama, 
with  many  quick  changes  of  scenes, 
rushing  the  action  continually  with 
never  a  lagging  moment.  It  is  also  a 
gruesome  play,  one  that  throws  the 
spotlight  on  the  more  sordid  parts  of 
our  lives.  It  seeks  the  truth  and  lays 
its  bare,  too  bare;  there  is  nothing 
sugar-coated  about  it.  Yet  it  is  fas- 
cinating, the  action  is  compelling, 
there  is  scarcely  time  to  recover  from 
one  shock  before  another  is  thrust 
upon  us. 

There  are  several  scenes  that  are 
sensational  in  the  tale  of  wrong-doing 
but  there  is  no  recovery.  It  leads  from 
broken  hearts  to  murder  to  the  elec- 
tric chair.  If  you  have  never  seen  the 
truth  unvarnished  here  is  an  ample 
opportunity  to  satisfy  any  morbid  de- 
sire that  you  may  have. 

*  *     * 

Golden  Gate 

The  Lockwoods  are  to  be  headliners 
at  the  Golden  Gate  theater  this  com- 
ing week  starting  Saturday,  with 
Paul  Tisen  and  his  orchestra  present- 
ing "Music  and  Dance." 

Handers  and  Millis,  eccentric  come- 
dians, present  a  turn,  and  Duncan 
brings  his  beautiful  collie  dogs  with 
their  clever  tricks  and  intelligent 
turns  in  an  entirely  new  act. 

"The  Overland  Stage"  with  Ken 
Maynard  is  the  feature  of  the  silver 
screen.  Jeane  Joyson  will  be  heard 
in  a  cycle  of  snappy  songs;  Corinne 
Villa  and  Bill  Strigo,  musical  num- 
bers, and  Jack  O'Meara  with  his  com- 
pany are  on  the  program  with  their 
specialty  number,  "Beach  Nuts." 

*  *     * 

Orpheum 

This  week's  bill  is  headed  by  the 
announcement  of  "A  Jolly  Joy  Jubi- 
lee" at  the  Orpheum.  Gus  Edwards, 
the  "Star  Maker."   will   present   his 


company  in  "Ritz  Carlton  Nights." 
featuring  the  Lane  Sisters,  Ray  Bol- 
ger,  and  a  modern  medley  of  pretty 
girls,  bouncing  boys  and  catchy  tunes. 
The  lyrics  are  by  Nat  and  Max  Leif, 
Will  D.  Cobb  and  Howard  Johnson. 

Sandy  Lang  and  Company  will  pre- 
sent a  Skating  Classic  with  Eleanor 
"Babe"  Bunting,  the  wonder  girl 
skater.  Gus  Edwards'  "Freshies  and 
Flappers,"  Mr.  and  Mrs.  Jimmie 
Barry  in  their  newest  character 
study,  "Clinging  Ivy,"  written  by 
"Jimmie,"  and  a  comedy,  "Envy,"  by 
Edwin  Burke  are  on  this  week's  pro- 
gram. 

Dezso  Retter,  the  English  Hall 
comedian,  the  man  who  wrestles  with 
himself  is  a  feature  of  the  Orpheum 
program,  commencing  April  9. 

*  *     * 

St.  Francis 

"Tell  It  to  the  Marines"  is  being 
held  over  another  week  at  the  St. 
Francis  theater. 

Lon  Chaney  in  this  picture  has  the 
role  of  a  top  sergeant  of  the  Marines. 
He  has  not  put  on  much  make-up,  nor 
does  he  do  any  contortions  as  he  has 
done  in  most  of  his  previous  pictures. 
The  "top-kick"  in  any  branch  of  the 
service  has  to  be  plenty  tough.  The 
casting  director  must  have  decided 
that  Chaney  looked  tough  enough 
without  any  make-up  and  his  judg- 
ment was  justified  for  Chaney  is 
tough  enough  to  be  loved  by  his 
"boys"  and  feared  by  his  adversaries. 

Several  thousand  Marines  take  part 
in  the  picture  giving  it  a  real  service 
background. 

On  the  same  program  there  is  an 
added  attraction  titled  "China,"  de- 
picting the  present  turmoil  in  the 
Orient,  with  the  U.  S.  Marines  play- 
ing an  important  part. 

Andrea  Setaro  has  arranged  an  at- 
mospheric prologue  in  keeping  with 
the  picture. 

*  *     * 

Cameo 

"The  Quarterback"  featuring  Rich- 
ard Dix  is  this  week's  attraction  at 
the  Cameo  theater. 

Football  enthusiasts  know  that  the 
backfield  men  on  any  •'Varsity"  are 
the  ones  who  must  carry  the  ball.  In- 
cidentally they  are  the  ones  who 
either  achieve  all  the  glory  or  all  the 
blame.  The  brains  of  the  whole  team 
is  the  quarterback  who  must  direct 
his  offensive  backfield. 

The  way  that  Richard  Dix  plays 
quarterback  would  give  any  coach  in 
the  land  spasms  of  anguish,  but  he 
wins  the  game  and  covers  himself 
with  glory.  So  it  really  was  a  good 
football  game — for  a  picture. 
(Continued  on  Page  9) 


Why  Be  Content 
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day  of 


Na  me 


Address   .... 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  9,  1927 


By  Antoinette  Arnold 


Brides-to-Be 

These  days  are  special  days  for  brides-to-be. 

Teas,  receptions,  showers  of  gifts ;  and  oh,  a  long,  long 
list  of  dinner  parties,  pretty  luncheons,  claim  the  calendar 
days  of  society,  with  the  radiant  fiancees  the  center  of 
attraction. 

It  has  ever  been  so,  just  before  Easter. 

But,  this  year,  perhaps  more  than  ever,  so  it  seems, 
there  are  to  be  many,  many  brides.  Isn't  it  just  won- 
derful ! 

Everybody  loves  a  lover,  of  course. 

The  whole  wide  world  sits  up  and  takes  notice — or,  at 
least,  it  should,  when  there  is  a  wedding — the  most 
blessed  of  all  life's  ceremonies. 


been  visiting  the  parents  of  the  young  mother,  Mr.  and 
Mrs.  G.  C.  Matthais,  before  traveling  East,  where  Mrs. 
Keilher  will  join  her  husband,  Ensign  Keilher,  with  the 
Pacific  Fleet.  *     *     * 

Sullivans  Hosts 

A  dinner  party  was  given  by  Mr.  and  Mrs.  Maurice  Sul- 
livan at  their  Jackson  street  home  recently  in  compliment 
to  Mrs.  Catherine  Sullivan,  sister  of  the  host.  Those  who 
gathered  at  the  Sullivan  home  included  Messrs.  and 
Mesdames  William  P.  Roth,  Herbert  Gallagher,  Henri  de 
la  Chapelle. 

A  theater  party  completed  the  evening's  enjoyment, 
when  the  guests  were  entertained  at  the  Curran  Theater, 
where  they  saw  "The  Vagabond  King." 


Feted  Fiancee 

Miss  Ruth  Snyder,  who  recently  announced  her  engage- 
ment to  Mr.  John  Pierpont  Morgan,  will  be  the  feted  guest 
at  a  beautiful  luncheon  on  April  23,  at  the  Woman's  Ath- 
letic Club,  when  Miss  Eleanor  Coburn,  daughter  of  Lieu- 
tenant-Colonel and  Mrs.  Harold  Coburn,  will  be  the 
hostess. 

The  attractive  bride-to-be,  Miss  Snyder,  is  a  sorority 
sister  of  Miss  Coburn  at  the  University  of  California, 
both  being  members  of  the  Pi  Beta  Pi  sorority. 

*  *     * 

Betrothed 

The  engagement  of  Miss  Eleanor  Gilhuly  to  Mr.  Ches- 
ter Ohlandt  has  been  announced. 

Miss  Gilhuly  makes  her  home  in  San  Rafael,  where  she 
is  a  great  favorite  in  Marin  county  society.  Mr.  Ohlandt 
is  a  prominent  business  man  of  San  Francisco. 

While  the  charming  young  bride-elect  has  been  the  re- 
cipient of  many  interesting  affairs  recently,  there  are  to 
be  several  elaborate  teas,  luncheons  and  dinner  dances 
in  her  honor  after  Easter.  While  the  day  of  the  wedding 
has  not  yet  been  announced,  it  is  known  that  June  has 
been  chosen  for  the  bridal  ceremonies,  according  to  inti- 
mate friends  of  the  lovely  girl  and  her  fiance. 

*  *     * 
College  Couple 

Many  friends  of  both  bride  and  groom  in  this  part  of 
the  state  are  interested  in  the  wedding  of  Miss  Carolyn 
Francis  Gooden  and  Mr.  Stanley  H.  Beckwith,  which  took 
place  in  Los  Angeles  a  week  ago  last  Tuesday  at  the  Har- 
vard School  Chapel. 

Both  Mr.  and  Mrs.  Beckwith  are  Stanford  University 
graduates  and  were  identified  with  the  social  and  educa- 
tional life  of  the  college.  The  bride  was  president  of  the 
"S"  society. 

Pittsburgh,  Pa.,  will  be  the  future  residence  of  Mr.  and 
Mrs.  Beckwith. 

*  *     * 

Home  for  Visit 

Mrs.  Robert  Hall  Keilher  and  her  infant  daughter  have 


SANTA   MARIA   INN 

SANTA   MARIA.   CALIFORNIA 

On  the  Coast  Highway.  Half-Way  Between  San  Francisco  and  Los  Angeles 
An   Inn    of    Unusoal    Excellence 

Wire  or  write  for  reservations  on  your   next  trip  south 


Engaged 

Mrs.  Lawrence  R.  Johnson  of  Oakland  entertained  at  a 
betrothal  tea  at  the  Palace  Hotel  last  week  in  honor  of 
Miss  Helen  Faull,  whose  engagement  to  Mr.  Frederick 
Leuschner  has  been  announced. 

Guests  at  this  lovely  affair  include  Mesdames  Ethel 
Ray,  Lawrence  W.  Johnson,  Talma  Imlay,  James  Cars- 
well,  Frederick  Haltheer,  Kenneth  I.  Spier,  Gordon  S. 
Cranmer,  Royce  G.  Wilson,  Horace  H.  Lees,  Lee  D.  Cram- 
mer, and  the  Misses  Violet  Leonard,  Mabel  Linderman, 
Phyllis  Collischon,  Mary  Stoller,  Muriel  Johnstone,  Paul- 
ine Willett,  Nellie  Johnston,  Lucille  Ehrenberg,  Kathleen 
Johnson,  Lorraine  Wilkinson,  Tova  Peterson,  Virginia 
Silverstone,  Eva  Whitharne,  Dorothy  Wachs,  Beatrice 
Almond,  Myrtle  Thielan,  Margaret  Bodinson,  Gwendolyn 
Sturm,  Elizabeth  Shadbourne,  Helen  Cathrall,  Jean 
McCaw,  Ada  Burrell,  Suzanne  de  Pichon,  Betty  Evans, 
Jean  Bayne,  Viva  Long,  Nola  Dillon. 

*  *     * 

Bride-Elect,  Also 
Fiance,  Honored 

Miss  Rosalie  Howard,  engaged  to  Mr.  Walker  Buswell, 
was  the  honored  guest  at  a  number  of  charming  affairs  in 
society  this  past  week  and  over  the  week-end.  The  ap- 
pearance of  the  groom-to-be,  too,  on  occasions  always 
aroused  interest  and  a  flurry  of  feminine  hearts. 

Mr.  and  Mrs.  Chester  Williams  gave  a  delightful  dinner 
at  their  home  in  compliment  to  the  engaged  pair  a  week 
ago,  Saturday  night,  the  Williams  home  on  Washington 
street  being  the  handsome  setting  for  congratulations 
and  felicitations  from  many  friends. 

*  *     * 

Mrs.  Crossett's  Tea 

Mrs.  McCormick  Crossett  gave  a  handsome  society 
affair  in  compliment  to  Miss  Rosalie  Howard  last  Satur- 
day, in  the  home  of  the  hostess,  sixty  friends  calling  to 
meet  the  engaged  couple,  Miss  Howard  and  Mr.  Buswell, 

Prominent  army  and  navy  officers  were  guests  at  the 
Crossett  tea,  including  Colonel  Allan  Grier,  U.  S.  A. :  Com- 
mander James  Bull,  U.  S.  N.,  and  Captain  Antonio  Martin. 


COLONIAL  HOTEL 

650    Bush    Street,    Between    Powell    and    Stockton.    San    Francis 

Telephone    Sutter   35G0 

HOWARD   T.  BLETHEN.    Proprietor 


April  9,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Rates  : 


Attractive 
Fashion  Fetes 

So  attractive  have  been  the  Junior  League 
Fashion  Shows  at  the  Mark  Hopkins,  given 
for  the  benefit  of  the  treasury  of  the  Junior 
League,  that  it  seems  as  if  the  fashionables 
and  lovers  of  all  feminine  things  "beautiful" 
were  never  going  to  let  them  cease. 

Last  week  the  Mark  Hopkins  Fashion 
Show,  given  at  the  Mark  Hopkins,  when  the 
Boue  Soeurs  gowns  were  worn  by  Junior 
League  members,  really  was  a  vision  of  love- 
liness. 

Ravishingly  exquisite  dresses  were  dis- 
played. 

Oh,  the  way  the  society  girls  just  melted 
into  those  handsome  gowns!  It  would  glad- 
den the  hearts  of  many  of  the  smartest  shop 
owners  and  delight  the  designers  beyond  all 
words  of  reckoning. 

Miss  Phyllis  Fay,  in  one  of  the  lace-and- 
flower  gowns,  was  veritably  a  picture.  Mrs. 
Howard  Fleming  looked  like  a  gracious  gar- 
den come  to  human  form.  Miss  Emily  Clift 
Searles  knew  exactly  just  how  to  display  the  real  beauty 
of  a  beruffled  frock  as  she  promenaded  through  the  lobby 
and  the  Peacock  Court,  mannequinning  for  charity. 

Mrs.  Ralston  Page  is  another  society  leader  who  became 
a  society  mannequin  in  aid  of  the  Junior  League  funds. 

*  *     * 

All  Manner 
Of  Gowns 

There  were  sport  dresses,  dinner  gowns,  theater 
dresses,  bridge  frocks,  tennis  togs,  party  and  dance 
dresses — and  oh,  a  ravishingly  beautiful  array  of  bags, 
shoes,  hats  and  accessories  to  complete  the  fashion  di— 
plays. 

Cloaks  and  coats,  wraps  of  every  variety,  elaborate  and 
simplified  in  the  latest  modes,  and  hats — hats — hats — 
until  every  woman  looking  on  could  not  but  covet  mostly 
every  one  of  them. 

It  is  the  feminine  right — if  ever  there  was  one — to  own 
and  to  wear,  becoming  things — and  the  Junior  League 
members  are  aiming  to  help  each  individual  choose,  best, 
the  things  that  she  should  wear. 

*  *     * 

Society  Models 

Prominent  among  the  society  leaders  who  have  been 
aiding  the  Junior  League  income  by  participating  in  the 
Fashion  Show  are:  Misses  Helene  Lundborg,  Frances 
Ames,  Adrianne  Sharp,  Emily  Clift  Searles.  Harriet  Wirt- 
ner,  Mollie  McBryde,  Martha  Ransotne,  Ruth  Langdon, 
Barbara  Sesnon,  in  addition  to  those  already  named;  and 
Mesdames  Howard  Fleming,  Jerd  Sullivan,  David  Conrad, 
Coy  Filmer,  George  Thierbach.  John  Burgard. 

Mrs.  Ralston  Page  has  been  managing  and  directing  the 
fashion  shows  at  the  Mark  Hopkins  Hotel  for  the  benefit 
of  the  Junior  League  work. 

*  *     * 

Tea  at  Clift 

Mrs.  D.  M.  Enters,  regent  of  Tamalpais  Chapter.  Daugh- 
ters of  the  American  Revolution,  presided  at  a  charming 
tea  given  at  the  Clift  Hotel  last  Saturday,  entertaining 
a  number  of  San  Francisco  writers  as  guests  of  the  day. 

Josephine  Bartlett,  of  the  San  Francisco  Chronicle,  was 
the  honor  guest,  and  speaker  of  the  day  on  the  subject  of 
the  "Value  and  the  Purposes  of  Publicity."  Mrs.  Bartlett 
gave  an  illuminating  address  on  the  theme  of  the  day  and 
included  in  her  brilliant  discourse  many  worth-while  sug- 
gestions to  the  patriotic  women  of  the  D.  A.  R..  pointing 
out  direct  and  dignified  methods  of  publicity  procedures. 


HOTEL  CANTERBURY 

750    Sutter   Street 

San    Francisco's    Finest 

Famliy   Hotel 


250  Rooms 
From  $2.50  per  day 


Ivy  Perkins  Cerkel,  chairman  of  publicity 
for  Tamalpais  Chapter,  arranged  the  day,  in- 
cluding as  a  special  guest  Lillian  Conolly,  the 
Club  editor  of  the  Chronicle,  on  this  notable 
occasion. 

Mrs.  J.  W.  Perry,  treasurer;  Mrs.  C.  L. 
Lorey,  vice-regent;  Mrs.  M.  Q.  Brunton,  re- 
cording secretary;  Mrs.  W.  F.  Cody,  corre- 
sponding secretary ;  Mrs.  L.  M.  Sheffeld,  reg- 
istrar; Mrs.  E.  A.  Beals,  historian,  and  Mrs. 
J.  C.  Greene,  chaplain,  are  officers  of  the 
Tamalpais  Chapter,  under  whose  splendid 
direction  and  co-operation  their  D.  A.  R. 
activities  are  advanced. 

Star  Entertained 

Lucille  La  Verne,  "The  Bernhardt  of  Amer- 
ica," as  she  is  called  by  European  critics,  was 
the  honor  guest  and  speaker  at  a  most  inter- 
esting and  delightful  tea  given  last  Tuesday 
at  the  Fairmont  Hotel,  when  the  noted  star 
of  "Sun  Up"  gave  an  illuminating  talk  on  the 
mountain  folks,  in  whose  behalf  Lucille  La 
Verne  is  taking  active  interest. 
With  typical  warm-heartedness  and  understanding,  the 
internationally  famous  actress  told  of  some  of  her  stage 
experiences  at  the  Fairmont  tea,  arranged  by  Laura  Con- 
well  Bias. 

Society  women  were  seated  at  tea  tables  in  the  Laurel 
Court,  where  Rudy  Sieger  and  his  orchestra  provided  the 
exquisite  music  for  the  notable  event. 

Every  available  spot  was  taken  by  those  who  took  this 
opportunity  of  listening  again  to  the  famous  actress  who 
won  a  new  constituency  of  ardent  admirers  on  this  special 
occasion.  Flowers,  charmingly  attired  women,  and  many 
escorts  also,  made  the  event  a  brilliant  and  memorable 
day  for  all  who  were  privileged  to  be  present. 

*  *     * 

Brilliant  Fashion 
Revue  at  Fairmont 

A  beautiful  Fashion  Revue  was  given  in  the  gold  ball- 
room of  the  Fairmont  Hotel,  Friday  afternoon,  April  8, 
by  prominent  members  of  the  Builders'  Club,  of  which 
Mrs.  Christopher  Barre  is  the  president.  Miss  Alice 
Lathrop  Kenyon  was  in  charge  of  the  event;  Mrs.  Henry 
Boyen,  chairman,  and  Mrs.  N.  Lawrence  Nelson,  hostess. 

The  latest  modes  were  displayed  by  the  mannequins, 
giving  a  suggestion  of  the  beauties  which  feminine  fancies 
may  select  and  in  addition,  increasing  the  funds  of  the 
Builders'  Club  with  their  contributions  for  the  new 
Woman's  Club  building  on  Sutter  street. 

Mrs.  N.  Lawrence  Nelson's  committee  for  the  fashion 
revue,  which  was  followed  by  a  large  card  party  at  the 
Fairmont  Hotel,  included  the  following  well  known  leaders 
and  active  workers:  Mesdames  John  Brichetto,  Henry 
Boyen,  Oscar  Fernbach,  Clara  Campe  Harder.  Joseph 
Wand,  Edna  B.  Bryn,  Lawrence  Edmund  Gray,  R.  E.  Pet- 
tingill,  W.  A.  Copeland,  Louis  A.  Pfeiffer.  J.  Wilson  Elliott, 
Paul  S.  Curtis,  Will  G.  Wood,  Charles  W.  Buthman,  Wil- 
liam S.  Wetenhall,  N.  H.  Nutter.  Edward  L.  Wilsdon,  and 
Miss  Alice  Lathrop  Kenyon. 

*  *     * 

Patronesses 

Patronesses  and  prominent  guests  at  the  Fashion 
Revue  at  the  Fairmont  included  Mrs.  James  Rolph  Jr., 
and  Mesdames  Marshall  Hale,  Reuben  B.  Hale.  Ira  Kahn, 
Edward  Dexter  Knight.  Albert  W.  Stokes.  Isadore  Zeller- 
bach,  S.  Tobin,  Gaillard  Stoney.  Charles  Hawkins,  Marv 
A.  Bates.  John  Newlands.  Alfred  S.  Tubbs,  X.  L.  Lilien- 
thal.  Alexander  F.  Hilton.  Winfield  Scott.  John  McGil- 
vray.  Albeit  Stein.  D.  E.  F.  Easton.  I.  W.  Weaver,  Thomas 
Keating.     Josephine    Wilson,     Harry     Louderback.     Jr.. 


8 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  9,  1927 


Graves-Loller,  Edward  William  Kenyon,  John  Hepburn, 
Louis  Oneal,  San  Jose;  John  McGinn,  San  Mateo;  Alice 
Carpenter,  San  Mateo;  Alexander  F.  Hilton,  Henry  S. 
Nathan,   and  the  Misses  Jennie  Partridge  and   Rusella 

Ward. 

*     *     * 

Smart  Set  Gather 
At  St.  Francis 

Many  of  the  society  folks  who  motored  up  from  the 
peninsula  for  their  usual  luncheon  at  the  St.  Francis 
Hotel  on  Monday  appeared  in  frocks  so  charmingly  attrac- 
tive that  one  could  ahuost  sense  the  Easter  fashions,  with 
their  variety  of  becoming  modes  and  the  freshness  and 
allure  of  spring. 

At  one  table  sat  Miss  Frances  Ames,  Mrs.  George 
Hearst,  Mrs.  John  Clark  Burgaard,  Mrs.  Kenneth  Mont- 
eagle  and  Mrs.  John  Borden. 

Mrs.  William  McGee  was  with  a  party  of  smartly 
gowned  matrons  and  maids,  including  Mrs.  Cyril  McNear, 
Miss  Josephine  Grant,  and  Mrs.  Alfred  Hendrickson. 
They  all  looked  lovely! 

Miss  Claudine  Spreckels  and  Mrs.  Jerd  Sullivan  at- 
tracted lots  of  attention  with  their  refined  and  quiet 
attire,  distinctly  denoting,  however,  the  latest  in  "be- 
tween seasons"  gowning. 

Others  who  were  there  lunching  on  last  Monday  were 
Mrs.  Howard  Spreckels,  Mrs.  James  Jackman,  Mrs.  Nion 
Tucker  and  Miss  Helen  Garritt. 


Golden  Gate  Ferry  Co.  Christens  New  Boat 

The  launching  of  the  new  Golden  Gate  Ferry  Com- 
pany's new  ferry  boat,  the  "Golden  Poppy,"  was  carried 
off  without  a  hitch  to  mar  the  attendant  ceremonials,  last 
Saturday  at  12:10  p.m.,  from  the  Alameda  plant  of  the 
Generaf  Engineering  and  Dry  dock  Company. 

Miss  Barbara  Young,  daughter  of  Governor  C.  C. 
Young,  officiated,  breaking  the  christening  bottle  against 
the  prow  of  the  shapely  little  boat,  which  is  the  sec- 
ond of  a  fleet  of  three  automobile  ferry  boats  under  con- 
struction for  the  Berkeley  -  San  Francisco  service  to  be 
inaugurated  this  summer  by  the  Golden  Gate  Ferry 
Company.  _ 

A  large  delegation  of  mayors  and  other  officials  of  many 
of  the  bay  cities  were  present,  headed  by  Supervisor 
Andrew  J.  Gallagher,  representing  Mayor  Rolph,  and  in- 
cluding Mayor  Frank  D.  Stringham  of  Berkeley,  presiding 
as  master  of  ceremonies ;  Mayor  Frank  Otis  of  Alameda, 
Major  John  L.  Davie  of  Oakland,  and  City  Manager  C.  E. 
Hickok  of  Alameda.  A.  0.  Stewart,  president,  and  Harry 
E.  Speas,  vice-president  and  general  manager  of  the 
Golden  Gate  Ferry  Company,  represented  that  company's 
delegation. 

The  "Golden  Poppy"  is  of  wooden  construction,  being 
260  feet  over  all,  and  has  a  carrying  capacity  of  eighty- 
five  automobiles  and  500  passengers.  It  is  Deisel-electric 
driven.  The  "Golden  Bear,"  flagship  of  the  fleet,  was 
launched  several  weeks  ago,  while  the  "Golden  Shore," 
third  vessel  of  the  trio,  will  be  launched  within  thirty 
days,  it  is  announced. 

*     *     * 

Astronomical  Society  to  Present  Medal 

In  the  auditorium  of  the  Pacific  Gas  and  Electric  Com- 
pany, at  245  Market  street,  Monday  evening,  April  11,  at 
8  o'clock,  Professor  H.  H.  Turner  will  be  presented  with 
the  Catherine  Wolf  Bruce  gold  medal  by  Dr.  W.  W.  Camp- 
bell, president  of  the  University  of  California,  and  direc- 
tor of  the  Lick  Observatory.  Following  the  presentation 
Professor  Turner  will  deliver  a  popular  lecture  on  "The 
Great  Map  of  the  Heavens." 

The  public  is  cordially  invited. 


Collector's  Paradise 

Collectors  of  Americana  are  turning  their  eyes  toward 
the  Pacific  Coast  as  colonial  relics  become  more  rare  along 
the   eastern   seaboard,   says  F.   S.   McGinnis,   passenger  ' 
traffic  manager  for  the  Southern  Pacific. 

Furniture,  pottery,  silver  and  glassware  from  the 
hands  of  early  Spanish,  European,  Indian  and  American 
craftsmen  are  still  to  be  discovered  along  the  California 
coastline  where  buildings  date  back  to  the  seventeenth 
century.  Prices  are  said  to  be  below  current  eastern  quo- 
tations for  antiques. 

Among  other  interesting  relics  recently  placed  on  the 
market  is  the  first  piano  used  in  California.  This  instru- 
ment was  brought  around  Cape  Horn  in  1847  by  General 
Vallejo,  and  now  is  to  be  seen  in  the  old  adobe-walled 
museum  at  Monterey.  The  piano  is  in  perfect  condition 
and  its  history  well  authenticated. 

"It  appears  certain,"  said  McGinnis,  "that  the  Pacific 
Coast  will  eventually  become  as  great  a  collectors'  hunt- 
ing ground  as  the  hills  of  old  New  England  and  the  south- 
ern colonial  states." 

*  *     * 

Author's  Reading 

Dorothy  Aldis,  author  of  a  volume  of  children's  verse,, 
written  with  a  tender  understanding  and  appreciation  of 
the  child's  viewpoint,  entitled  "Everything  and  Any- 
thing," will  give  an  author's  reading  in  the  Paul  Elder 
Gallery,  Saturday,  April  16.  One  program,  addressed 
particularly  to  children,  will  be  given  in  the  forenoon  at 
11  o'clock.  Another  program  for  grown-ups  is  scheduled 
for  the  afternoon  at  2:30  o'clock.  A  critic  has  said  of  her 
verses,  "No  child  can  read  these  poems  without  delight 
and  no  grown-up  without  tenderness."  Dorothy  Aldis 
is  a  sister  of  Mrs.  Cabot  Brown  of  the  Dr.  Philip  King 
Brown  family  of  San  Francisco. 

In  response  to  the  interest  shown  in  the  exhibition  of 
etchings  and  pastels  by  George  Elbert  Burr,  the  Paul 
Elder  Gallery  announces  that  the  display  will  be  contin- 
ued another  week,  closing  April  16. 

*  *     * 

State  to  Study  Compulsory  Automobile  Insurance 

Before  legislation  imposing  compulsory  automobile  in- 
surance on  the  motorist  is  considered  by  the  California 
Legislature,  this  question  will  be  subjected  to  a  two-year 
investigation  by  a  legislative  committee  under  the  terms 
of  a  resolution  which  has  passed  the  assembly  and  is  now 
before  the  Senate,  the  California  State  Automobile  Asso- 
ciation reports.  The  plan  of  investigation  and  observance 
of  effects  in  Massachusetts,  the  only  state  with  such  a 
law,  has  been  adopted  in  many  states  and  has  been  sub- 
tituted  for  the  several  compulsory  insurance  bills  intro- 
duced at  this  session  of  the  Legislature. 

*  *     * 

Traffic  Safety  Groups  to  Hold  State-Wide  Meeting 

Traffic  problems  common  to  cities  throughout  Califor- 
nia and  safety  plans  and  methods  of  reducing  the  accident 
toll  which  may  be  suitable  to  general  adoption  will  be  dis- 
cussed at  a  representative  state-wide  meeting  of  inter- 
ested organizations  and  officials  in  Berkeley,  May  16  and 
17.  The  meeting  is  sponsored  by  the  Berkeley  Traffic 
Commission  and  the  California  Public  Safety  Conference 
with  the  California  State  Automobile  Association  actively 
co-operating  in  arrangements  by  making  available  to  the 
conference  all  the  facilities,  statistics  and  studies  of  its 
public  safety  department. 


Explorer's  Fright 

"Do  you  believe  a  rabbit's  foot  ever  brought  good 
luck?" 

"You  bet !  My  wife  felt  one  in  my  pocket  once  and 
thought  it  was  a  mouse." — Life. 


April  9,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


PLEASURES  WAND 

(Continued  from  Page  5) 

Granada 

Esther  Ralston  and  Einar  Hanson 
are  co-featured  in  "Fashions  for  Wo- 
men" showing  this  week  at  the  Gra- 
nada theater.  Miss  Ralston  wears  the 
gowns  and  Mr.  Hanson  forms  the 
background. 

This  is  a  picture  of  a  lovely  girl 
and  an  abundance  of  feminine  fash- 
ions but  one  cannot  help  but  wonder 
who  had  all  the  money  to  buy  all  the 
clothes. 

Raymond  Hatton  in  a  comedy  pic- 
ture also  wears  clothes  but  of  an  en- 
tirely different  vintage  to  those  seen 
in  the  feature  picture. 

On  the  stage  this  week  Jack  Part- 
ington is  introducing  the  new  Gra- 
nada Orchestra  leader,  Vavara.  Va- 
vara  is  the  first  piano  playing  orches- 
tra director  that  we  have  had  since 
Paul  Ash  left  for  the  East.  Vavara 
can  dance  and  act  the  role  of  the 
comedian  besides  playing  the  piano. 
*     *     * 

California 

Betty  Bronson  is  on  the  screen  this 
week  at  the  California  in  "Ritzy." 
The  story  was  written  by  Elinor 
Glyn.  It  has  to  do  with  a  very  snob- 
bish young  lady  who  tries  out  her  up- 
pish ways  on  dear  old  London.  But  she 
is  taught  a  real  lesson  in  snobbishness 


HOTEIL 


^Dancing 


On  Top  o  the  TorlJ 
£d  d  i  e   Hark  n  e  ss 

Dinner  Dance  O-  Slipper  Dance 
Nightl]  -  'V.W./i.Te.ieverv 

at'temoon  —  txftpt  5a  -;./.;  i  -tour 
til  six.  r  '  Special  Dollar  Tea 
Dansant  Monday  and  Saturday 
Afternoons. 

HOTEL  MARK  HOPKINS 

California   at   Mason 

'Psrtmpert  6300 


by  a  Duke  and  the  young  lady  takes 
quite  a  tumble. 

James  Hall  has  the  role  opposite 
Miss  Bronson.  William  Austin  also 
has  a  part  in  the  play. 

Attilio  Laraia  conducts  the  Califor- 
nia Orchestra  in  a  number  of  pleasing 
pieces. 

*     *     * 

Pantages 

This  week  at  the  Pantages  theater 
the  feature  on  the  screen  is  Jackie 
Coogan  in  "Johnny  Get  Your  Hair 
Cut."  Jackie  is  the  same  lovable  kid, 
but  in  this  picture  he  has  a  more  ma- 
ture role,  that  of  a  dare-devil  racing 
driver. 

On  the  stage,  headlining  the  vaude- 
ville program,  is  our  old  friend  Roscoe 
"Fatty"  Arbuckle.  He  is  seen  in  a 
humorous  skit  and  also  appears  be- 
tween the  vaudeville  acts  with  im- 
promptu bits  of  humor.  He  is  still  a 
very  capable  comedian. 

Music  Week 

The  citizens  committee  for  the  Sev- 
enth Annual  Celebration  of  National 
Music  Week  in  San  Francisco  will 
meet  for  a  luncheon  at  the  Hotel  St. 
Francis  on  Tuesday,  April  12,  at 
12:15.  Franck  R.  Havenner,  active 
chairman  of  the  city's  participation 
in  the  national  event,  will  preside  at 
the  meeting,  assisted  by  Chester 
Rosekrans,  executive  director  of  the 
week.  Committee  chairmen  who  have 
been  working  for  the  past  month  in 
their  various  groups  will  make  three- 
minute  reports,  and  plans  for  the 
most  elaborate  celebration  of  the 
event,  which  originated  in  San  Fran- 
cisco, and  now  is  a  part  of  the  civic 
program  of  more  than  1500  cities  in 
I  his  country  and  in  eighteen  foreign 
countries. 

Among  the  chairmen  who  will  re- 
port on  programs  during  the  week  of 
May  1  to  7,  are  Capt.  John  P.  Adams. 
Rev.  Edgar  Boyle.  Mrs.  Lillian  Birm- 
ingham. Miss  Estelle  Carpenter,  Mrs. 
John  P.  Coghlan.  Mrs.  Ernest  Grant, 
A.  11.  Holloran,  Alfred  Hertz,  George 
Hooke,  Anita  Day  Hubbard,  Dr.  Hans 
Leschke,  John  Manning,  Gaetano 
Merola,  Mrs.  A.  S.  Musante,  Major 
General  Wendall  C.  Neville.  U.  S.  M. 
Chief  Daniel  O'Brien,  Cutler 
Paige.  Hon.  James  D.  Phelan,  Mrs. 
Edward  R.  Place.  Philip  Sapiro.  Mrs. 
Albert  W.  Stokes.  Brigadier  Gen.  H. 
J.  Todd.  U.  S.  A..  Uda  Waldrop.  Eve- 
lyn Sresovich  Ware.  Rear  Admiral 
Thomas  Washington,  U.  S.  X..  Ernest 
West  Mrs.  Alvina  Heuer  Wilson.  Mrs. 
Frank  B.  Willson.  Charles  Summers 
Young  and  Veta  B.  Young. 
*     *     * 

Warfield 

Beginning    Saturday,    the    leading 
(Continued  on  Page  IS) 


Fares 
Cut 

to  the  East 

Effective 

MAY  22 

and  daily  thereafter  until  Sept. 
30.  Return  limit,  October  31. 

For  Example, 

Roundtrips  to— 

Atlanta,  Georgia     .     .     .  $113.60 

Atlantic  City,  N.J.       .     .  153.34 

Boston,  Mass 157.76 

Buffalo,  NY 124.92 

Charleston,  S.  C.     .     .     .  131.40 

Chattanooga,  Tenn.     .     .  107.48 

CHICAGO 90.30 

Cleveland,  Ohio      .     .     .  112.86 

Columbus,  Ohio     .     .     .  112.80 

Dallar,  Texas      ....  75.60 

Denver,  Colo 67.20 

Duluth,  Minn 99.00 

Detroit,  Mich 109.92 

Fort  Worth.Texas  .     .     .  75.60 

Houston,  Texas      .     .     .  75.60 

Havana,  Cuba     ....  170.70 

Indianapolis,  Ind.   .     .     .  103.34 

Jacksonville,  Fla.     .     .     .  124.68 

Kansas  City,  Mo.     .     .     .  75.60 

Knoxville,  Tenn.    .     .     .  113.60 

Louisville,  Ky 105.88 

Memphis,  Tenn.      .     .     .  89.40 

Minneapolis,  Minn.     .     .  9190 

Montreal,  Que        .     .     •  148  72 

New  Orleans,  La     .     .     .  89.40 

Nashville,  Tt-nn  102  s6 

Ne  w  York  City, N.Y.  1S1-70 

Niagara  Falls.  N.Y       .     .  124.92 

Oklahoma  City,  Okla.  7i.60 

Omaha,  Neb 75.60 

Ph.hdelphia.Pa.     .     .     .  149.22 

Pittsburgh.  Pa    ....  124.06 

PorrlarO,  Maine      .    .    .  165.60 

Providence,  R.  I.     .     .     .  157.76 

St.  Lo'iis.  Mo 85.60 

St.  Paul,  Minn 91.90 

San  Anto  nio,  Texas     .     .  75.60 

Savannah,  Ga 127.24 

Toronto.  Ont 125.72 

Washington,  D.  C.  1 45-86 

Wheeling,  W.  Va.       .     .  123.60 

4  great  routes  for  trans- 
continental travel. 
Qo  one  way,  return  another. 

Ask  about  Southern  Pacific's 

Great  Circle  Tour  0/  the  United  States 

greatest  summer  travel  bargain. 

Southern 
Pacific 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  9,  1927 


inance 


CALIFORNIA  ranked  second  among  the  states  of  the 
Union  in  the  value  of  farm  crops,  exclusive  of  live- 
stock products,  in  1926,  with  a  total  return  of  §425,730,- 
000,  according  to  a  report  issued  by  the  research  depart- 
ment of  the  Coleman  Lamp  Company  of  Wichita,  Kans. 
This  was  a  decrease  of  about  860,000,000  compared  with 
the  1925  income. 

"Texas  led  in  the  income  from  crops  with  $631,588,000, 
as  against  S595,607,000  in  1925,"  says  the  report  made 
public  by  Karl  Kilby,  director  of  the  company's  research 
department.  "Crop  values  of  the  other  leading  agricul- 
tural states  with  the  1925  totals  in  brackets  were:  Iowa, 
S428,645,000  (S482,809,000)  ;  Illinois,  $389,957,000  ($428,- 
645,000)  ;  Kansas,  $329,882,000  ($313,404,000)  ;  and 
North  Carolina,  $327,680,000  (S339,001,000). 

"Value  of  farm  crops  for  the  entire  United  States,  ex- 
clusive of  livestock  products,  was  S8.415.778, 000  in  1926, 
a  decline  of  more  than  a  billion  dollars  below  the  1925 
total.  While  this  was  the  lowest  in  three  years,  it  was  a 
billion  dollars  ahead  of  the  1921  total.  As  a  matter  of 
fact,  farm  income  has  shown  an  almost  uninterrupted  rise 
in  the  last  decade.  How  this  increased  revenue  has  im- 
proved living  standards  is  illustrated  by  the  growing  de- 
mand among  farmers  for  greater  home  conveniences,  in- 
cluding safety  gasoline  pressure  lamps,  self-heating  irons 
and  up-to-date  gasoline  ranges. 

"Average  return  per  farm  on  the  1926  crops  is  esti- 
mated at  S1305.     With  income  from  livestock  and  dairy 

products  the  revenue  per  farm  reached  close  to  $2500." 

*  *     * 

Listing  of  the  California  Petroleum  Corporation  con- 
vertible 5  per  cent  sinking  fund  gold  debentures  due  1939, 
was  made  on  the  San  Francisco  Stock  and  Bond  Exchange 
yesterday.  The  entire  authorized  issue,  of  which  the  out- 
standing amounts  to  $8,000,000,  was  admitted  to  listed 
trading.  The  debenture  issue  was  brought  out  in  January 
of  this  year  to  provide  additional  working  capital  for  the 
company.  *     *     * 

The  next  Liberty  bond  issue  maturing  is  the  Third  Lib- 
erty 4 Vis,  which  have  been  whittled  down  to  not  much 
more  than  $2,000,000,000,  as  against  an  original  offering 
of  about  twice  that  amount.  These  bonds  will  fall  due  in 
September,  1928.  The  retirement  of  this  issue  is  not  ex- 
pected to  present  any  difficulties. 

*  *     * 

A  large  part  of  the  present  issues  of  government  bonds 
have  drifted,  as  the  years  have  gone  by,  into  the  hands  of 
strong  institutions  like  banks  and  insurance  companies, 
and  into  the  safety  boxes  of  very  large  estates.  Such  in- 
stitutions are  loath  to  part  with  securities  which  are 
almost  akin  to  so  much  cash  and  still  draw  a  reasonable 
rate  of  interest.  *     *     * 

Rama  Pressed  the  Button  but  Didn't  Pay  the  Check 

Rama,  King  of  Siam,  now  gathered  to  his  fathers,  lived 
in  a  land  where  the  sun  shines  daily  and  where  smoke  and 
fog  are  as  rare  as  surpluses  in  municipal  utility  enter- 
prises. Yet  there  was  never  enough  natural  light  to  please 
him.  Happily,  so  far  as  he  was  concerned  but  not  so  joy- 
ous for  the  people,  the  cost  of  the  palace  electric  lights 
came  out  of  taxes,  so  he  "kept  them  going"  almost  con- 
tinually. The  budget  committee,  now  trying  to  straighten 
out  the  finances  of  the  royal  household,  reports  that  his 
electrical  bills  ran  to  S187.500  a  year,  or  more  than  $500 
a  day,  which  entitles  Rama  to  a  place  in  history  as  a 
prodigal  prince. — P.  G.  &  E.  Progress. 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.  1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Fi'nds 4,550,000.00 

Employees'    Pension     Fund    over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

1IAICHT  STREET  BRANCH Haiehi  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4}f)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  DE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO,   CANADA 
Paid   Up  Capital  $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought:  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND:  NEW  YORK:  PORTLAND,  ORE.:  SEATTLE, 
WASH.  :  MEXICO  CITY.   MEXICO. 

San    Francisco    Office:      450    California   Street 
BRUCE    HEATHCOTE  W.    J.    COULTHARD 

Manager  Asst.  Manager 


Compensation.    General     Liability.    Plate    Glass,    Accident    and    Health. 
Fidelity  and   Surety.    Burglary.    Automobile    Insurance 


Branch    Office   Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


cAccident 


cAutomobile 


Carl  N.  Corwin  Co. 


General  Agents 


201  Sansome  Street  Royal  Insurance  Building 

Phone  Garfield  3610 


Casually 


Health 


Surety 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED    STEEL    PIPE.    TANKS.    CULVERTS.    PENSTOCKS. 

FLUMES.    GASHOLDERS,     SMOKESTACKS.     ETC. 

San   Francisco.   Calif.  Los   Angeles.   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


W.  W.  HEALEY 

NOTARY    PUBLIC— INSURANCE    BROKER 

3»S   Crocker  Building    (Opposite   Palace  Hotel),    San    Francisco 
PHONE  KEARNY  391 


April  9,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 

Your  Car  —  My  Car 


11 


Oil-Engine  Car  Race  Postponed 

I  The  proposed  twenty-four-hour  race  for  cars  driven  by 
heavy-oil  engines,  which  was  planned  for  next  fall  at  the 
Indianapolis  Motor  Speedway  to  encourage  the  develop- 
ment of  this  type  of  engine  for  automotive  use,  has  been 
abandoned  for  the  year.  This  announcement  was  made 
by  T.  E.  Meyers,  manager  of  the  speedway,  at  a  recent 
meeting  of  the  Indiana  section  of  the  Society  of  En- 
gineers. 

The  reason  for  the  postponement  is  that  a  race  next 
fall  would  not  allow  sufficient  time  to  formulate  rules 
that  would  be  fair  and  practical  and  for  engineers  to  de- 
sign and  factories  to  build  cars  to  compete  in  it. 

A  set  of  tentative  rules  sent  to  a  number  of  builders  of 
this  type  of  engine  in  this  country  and  Europe  elicited 
a  number  of  comments  and  recommendations  that  indi- 
cated the  need  for  extensive  modification.  Some  of  these 
pointed  out  the  importance  of  providing  in  some  way  to 
give  advantage  to  the  engine  that  shows  low  fuel  con- 
sumption, light  weight,  high  speed  and  flexibility;  im- 
posing no  restriction  on  the  use  of  ignition  systems,  as 
this  would  tend  to  limit  the  speed  and  flexibility  of  the 
engines  and  be  reflected  in  greater  bulk  and  weight;  pro- 
viding a  limitation  on  piston  displacement  per  unit  of 
time  so  that  designers  can  select  an  efficient  engine  size 
with  relation  to  economy,  speed,  weight,  cost  and  other 
(factors,  such  as  adaptability  to  heavy  vehicles;  classify- 
ing and  handicapping  the  cars  on  the  basis  of  cost  of  con- 
struction, cost  per  horsepower-mile  per  pound  of  weight 
as  related  to  piston  displacement ;  defining  by  specific 
gravity  the  fuel  oils  that  may  be  used ;  specifying  the 
maximum  and  minimum  wheelbase  and  tread;  and  indi- 
cating the  character  of  the  cars  by  some  more  definite 
term  than  "oil-burning  cars,"  which  may  be  construed  as 
including  cars  that  burn  oil  to  generate  steam. 

These  and  other  suggestions  and  comments  convinced 
the  speedway  management  that  much  time  will  be  re- 
quired to  study  the  subject  and  prepare  a  set  of  rules  that 
will  promote  development  of  the  oil  engines  along  the 

most  desirable  lines. 

*     *      * 

Hizzoner  Jests 

In  a  recent  decision  of  the  Oklahoma  Supreme  Court, 
reported  in  239  Pacific  Reporter.  595,  the  question  was 
raised  whether  an  automobile  was  exempt  from  seizure 
for  debt,  and  the  court  dealt  with  the  question  in  some- 
what lighter  vein,  although  the  legal  conclusion  was  no 
doubt  correct. 

First  of  all.  it  was  contended  that  the  Ford  car  involved 
in  the  suit  was  a  "tool,"  and.  therefore,  exempt  from 
seizure. 

"We  have  never  heard  a  Ford  car  called  a  'tool'."  the 
court  observed,  "although  we  confess  to  having  heard 
it  called  everything  else  in  the  English  language  and 
several  foreign  languages." 

Then,  it  was  suggested  that  the  car  might  come  under 
the  term  "apparatus,"  which  the  court  defined  as.  "a 
group  or  set  of  organs  concerned  in  the  performance  of  a 
single  function." 

"While  a  Ford  car  may  emit  as  great  ;>  volume  of  sound 
as  a  steam  piano  or  a  circus  calliope,"  the  court  ruled,  "we 
are  not  prepared  to  say  it  is  a  set  of  organs." — M.  L.  Hay- 
ward  in  Business. 

»     *     * 

Proposed  Super  Highway 

Senator  T.  Coleman  DuPont  of  Delaware  has  introduced 
in  Congress  a  lull  which  would  authorize  a  survey  of  a 


super-highway  from  the  Atlantic  to  the  Pacific  Coasts, 
the  highway  to  be  constructed  by  a  federal  corporation  to 
be  created  for  that  purpose. 

The  bill  provides  that  the  route  of  the  proposed  high- 
way shall  be  as  direct  as  practicable  and  that  no  part  of 
it  shall  be  located  within  any  municipality  having  a  popu- 
lation of  2500  or  more.  There  would  be  facilities  for  two- 
way  fast  traffic  and  separate  arteries  for  two-way  truck 
and  heavy  traffic. 

The  bill  would  provide  for  a  right  of  way  of  not  less 
than  500  feet  and  the  corporation  would  be  authorized  to 
lease  the  unused  portion  of  the  right  of  way  until  needed 
for  road  purposes.  Senator  du  Pont  estimates  that  the 
rentals  from  these  leases  will  pay  the  upkeep  and  operat- 
ing costs  of  the  highway  and  eventually  provide  a  balance 
to  be  deposited  in  the  treasury  of  the  United  States  to 
repay  the  cost  of  construction,  and  ultimately  to  be  a 
source  of  income  to  the  United  States  and  the  states. 

Under  the  bill  provision  is  made  for  tourist  camps,  the 
establishment  and  operation  of  emergency  airplane  land- 
ing fields,  radio  and  other  electrical  communciation  facil- 
ities for  air  navigation  approved  by  the  secretary  of  com- 
merce, subject  to  the  requirements  of  the  air  commerce 
act  of  1926. 

Authority  would  be  granted  by  the  bill  to  construct, 
operate,  and  maintain  any  part  of  the  highway  within  the 
borders  of  any  state  by  or  through  the  state  highway  de- 
partment, state  highway  commission  or  other  proper 
state  officials. — California  Highways. 


Reviving  the  Gods 

Apollo,  we  read  in  the  encyclopedia,  was  worshiped  by 
the  Romans  as  the  god  of  the  sun,  medicine,  divination, 
archery,  poetry,  beauty,  pastures,  music,  youth,  fruits 
and  prophecy.    His  name  has  recently  been  changed  to 

Benito  Mussolini. — Life. 

*  *     * 

Hollywood  Alibi 

Jealous  Wife — Who  was  that  woman  with  you  last 
night  at  the  cafe? 

Bright   Movie   Star — That   was   Lon   Chaney,   dear. — 

Life. 

*  *     * 

Wise  Virgin 

Hostess — What's  the  idea  of  bringing  two  boy  friends 
with  you? 

Guest — Oh,  I  always  carry  a  spare. — Life. 

*  *     * 

If  Any! 

I'm  raising  a  moustache ;  what  color  do  vou  think  it 
will  be? 

Grav,  at  the  rate  it  is  growing  now. — Ski-U-Mah. 

*  *     * 

Bossy's  Bicycle 

The  News  and  Critic.  Laconia.  prints  this  regarding  a 
roadside  notice  posted  in  New  Hampshire: 

"By  order  of  the  selectmen,  cows  grazing  by  the  road- 
side or  riding  bicycle  on  the  sidewalks  is  hereby  forbid- 
den."— Norway  (Me.)  Advertiser. 

*  *     » 

Squirrel  News 

It  takes  about  1500  nuts  to  hold  an  automobile  together, 
but  it  only  takes  one  to  scatter  it  all  over  the  landscape. — 

Safetv  Bulletin. 

■      *     * 

Fear  the  Greeks  wher  they  come  bearing  trays. — La- 
fayette Lyre. 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  9,  1927 


BENEDICTION 
By  Margaret  Lee  Keyting  in  the  Commonweal 

Let  me  grow  quiet 

In  this  sanctuary! 
My  flesh  is  hot  with  the  burning  of  the  sun ; 
Let  me  creep  close  to  this  altar 
Where  cool  waters  run. 

Let  me  kneel  at  Benediction 
Swaying  with  the  music 
Of  twilight, 

Straying  down  cool  aisles 
Where  verdue  swings  its  incense 

And  evening  walks  with  surpliced  step 
To  light  the  candles  of  the  night. 

Here  will  I  cool  my  hot  body, 
Here  will  I  bathe  my  heart 
In  the  waters  of  love. 

I  shall  rise  refreshed 

With  the  pressure  of  God's  hand  on  my  brow 
To  steady  me  while  I  stand. 

In  the  heat  of  another  day! 
*     *     * 

OPHELIA 
By  Robert  Herring  in  the  London  Mercury 

Lift  and  drift  with  your  tresses,  maiden. 

Far  outspread  like  the  treacherous  weed. 
Fold  your  arms  with  the  blossoms  laden, 

They  are  the  last  flowers  you  will  need. 
Draw  your  dress,  let  it  drag  you  under: 
You  are  free  of  your  world's  wry  wonder. 

Sink  and  think,  as  you  fall  to  sleeping, 

Of  ditties  and  catches  to  fill  your  mind- 
Not  in  death,  where  there's  no  dream-keeping, 

But  to  ease  what  you  leave  behind, 
For  you're  leaving,  believe  you're  leaving, 
The  scene  of  your  weakness  and  love  and  grieving. 

Die,  and  lie,  with  no  headstone  raised. 

Where  a  brother  will  fight  with  the  man  who  killed 
The  love  in  himself,  and  a  maid  half-crazed; 

He  tramples  now  on  a  heart  that's  stilled. 
And  first  to  suffer  finds  suffering  splendid, 
And  last  to  linger  leaves  nothing  mended. 


LOU   W.   SARTOR,   Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry   All    Popular   Brands   Eastern   and   Western   Oils 

New   Method    Washing  and   Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling  and   Greasing — Battery  Service 

AT   CALPET   GAS   STATION 

Post   and   Franklin   Streets  San    Francisco,   Calif. 


GRAYSTONE    130 


OPEN    DAY    AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 

St.    George    Garage,    nil    Bush    St.  Monarch    Garage.    1361    Bush    St. 

Management   of   WILLIAM   SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


THIRD     STRE  ET 

STERLING    ANDERSON, 


GARAGE 

Manager 


Three  Blocks  from   Southern  Pacific  Depot 
Corner  Third  and  Folsom   Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


1110   GEARY   ST 


TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
—Oxy- Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


FOOD 
By  Nancy  Hoyt  in  the  New  Yorker 

"Food  can  be  lyric?   No!"  you  said. 
Think  of  hot  loaves  of  crusty  bread, 
Of  cheese  just  pressed  from  cruddled  cream; 
Smooth-polished  cherries  in  a  stream 
Of  icy  water,  slowly  chilled, 
Frosty  as  cool  green  mint  distilled. 
Chicken  pate  in  jellied  gold, 
Bland  mayonnaise  on  a  salad  mold. 
Honey,  strong-flavored  with  the  sun, 
Roast  Spanish  chestnuts  overdone, 
Ripe  olives,  black  as  rainy  nights 
When  wet  streets  shine  with  winking  lights. 
And  if  you  do  not  like  their  flavor, 
At  least  admit  a  lyric  savor. 


MADE  TO  ORDER  ONLY 
^osEKmi         pSHiRTSs         rjfrosZKent 

^UUfli^      NIGHT  R0BES       mIIKiV 

Large  Assortment  of  Imported  Fabrics 


25    Kearny   Street 


Phone   Kearny  3714 


"I  thought  they  were  new  Blankets!"   This  comment  is  often 
heard  when  WE  launder  them. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula   Phone  San  Mateo   1188 


San   Francisco 


Vpril  9,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


IS 


Petrol  Paragraphs 


► 

r 

~  $ 

-   ~gjt 

^^^A 

L  JA 

La  1 

Balm    * 

■■■■■■■■■■ 

By  E.  V.  WELLER 
National  Automobile  Club 

FIESTA  OF  ROSES 

The  second  annual  Fiesta  of  Roses, 
commemorating  the  150th  anniver- 
sary of  the  founding  of  San  Jose  will 
be  held  the  week  of  April  30,  accord- 
ing to  the  National  Automobile  Club. 

Buildings  of  old-time  San  Jose  will 
be  reproduced  and  roses,  marigolds, 
lilies  and  other  blooms  will  decorate 
the  floats  for  the  annual  parade. 
Spanish  costumes  will  be  seen  on  the 
streets  of  the  city  and  whiskers  will 
be  popular. 

The  exposition  grounds  will  be  lo- 
cated in  the  heart  of  the  business  dis- 
trict and  articles  of  various  kinds  will 
be  on  exhibit. 

Founded  November  29,  1777,  by 
Lieutenant  Don  Jose  de  Moraga.  com- 
mandante  of  the  San  Francisco  Pre- 
sidio, San  Jose  was  the  first  town  of 
Alta  California,  or  the  upper  state  of 
California  under  the  Spanish  regime. 
Don  Felipe  de  Neve,  third  governor 


CLUB 
AUTO  SERVICE  CO. 

Harry   A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For   All   Occufona 

Day    and    Night 

Cit]     SithlseoinK      ....     -     $.1.00  per  hour 

Shopping     ---.....       2. SO  per  hour 

Shorl    Trips.    Taxicah    Rates 

PROSPECT  v.  ,,,si  st 

1000  San  Franrisco 


of  California,  suggested  to  the  cen- 
tral government  in  Mexico  that  three 
settlements  be  established  in  the  Alta 
California  region.  The  first  of  these 
established  was  San  Jose,  located  in 
the  heart  of  the  beautiful  Santa  Clara 
Valley.  It  was  under  the  direction  of 
the  governor  that  Lieutenant  Don 
Jose  de  Moraga,  with  nine  soldiers  of 
known  agricultural  skill,  two  settlers, 
and  three  laborers,  settled  and  estab- 
lished the  first  pueblo  of  this  state. 

The  first  legislature  of  California 
met  at  San  Jose  on  December  15, 
1849,  in  a  two-story  adobe  structure 
known  as  the  State  House.  In  this 
crude  structure,  California's  first 
legislators  began  shaping  the  destiny 
of  a  state  second  to  none  in  pros- 
perity and  advancement. 

Establishing  the  world's  record 
for  telephoning,  the  Fiesta  officials 
opened  up  the  trans-atlantic  service 
between  London  and  San  Jose,  by  in- 
viting, through  the  courtesy  of  its 
editor  and  the  columns  of  the  London 
Times,  all  English  people  to  attend 
the  150th  anniversary  of  California's 
first  town  and  the  state's  first  capital. 

In  commemorating  the  honor  of 
being  California's  first  pueblo  and 
first  state  capital,  San  Jose  extends 
through  the  National  Automobile 
Club,  a  special  invitation  to  everyone, 
far  and  near,  to  join  with  her  in  her 
historical  celebration  and  Spanish 
gaeity  durnig  the  week  of  April  30  to 
May  7.  *     *     * 

SIERRA  ROADS  OPEN  EARLY 

Roads  in  the  Sierras  are  opening 
<\i  eptionally  early  this  year  as  is  evi- 
denced by  the  fact  that  it  is  now  pos- 
sible to  drive  to  Huntington  Lake  by 
machine,  although  not  advisable.  Fol- 
lowing is  a  report  on  the  roads  to 
Huntington  Lake: 

Fresno  to  Huntington  Lake  via 
Auberry,  paved  to  Clovis  and  a  few 
miles  beyond,  then  good  improved 
road  to  Auberry.  The  road  from  Au- 
berry to  Pine  Ridge  is  still  soft  from 
recent  rains  and  careful  driving  is 
necessary.  From  Pine  Ridge  the  road 
is  open  as  far  as  Rig  Creek  and  it  is 
possible  to  get  to  Huntington  Lake. 
but  this  road  is  not  advisable  beyond 
Big  Creek. 

From  Fresno  to  Huntington  Lake 
via  Toll  House,  paved  road  will  be  en- 
countered to  Clovis.  thence  an  im- 
proved road  to  Academy  and  fair 
mountain  road  to  Pine  Ridge.  From 
Pine  Ridge  the  conditions  are  as 
above  stated. 


Nancy  Buckley  was  born  and  edu- 
cated in  San  Francisco  and  has  had 
unusual  success  in  her  short  literary 
career.  Many  musicians  are  now 
using  her  lyrics  and  her  new  book 
"Cameos"  was  very  well  received  by 
the  critics. 


More  freedom  when  elec- 
tric range  cooks  for  you 

Cooks   automatically   while 
you're  out  in  the  sunshine 

The  electric  range  eliminates  the 
hours  of  watching  in  the  kitchen. 

That  is  why  many  women — perhaps 
some  of  your  neighbors  —  have  more 
freedom.  For  an  electric  range  cooks 
automatically. 

While  you're  away  the  electric  cur- 
rent turns  on  at  any  time  you  wish. 
After  cooking  is  finished  it  turns  off. 

When  you  return,  the  dinner  is  deli- 
ciously  done  and  ready  to  serve.  Even 
if  you  come  home  an  hour  late,  the 
insulated  oven  keeps  the  food  warm. 

One  of  our  representatives  will  glad- 
ly tell  you  about  the  electric  range 
and  how  it  gives  you  freedom,  a  cool 
summer  kitchen  and  keeps  cooking 
utensils  clean.  Just  phone  or  write 
to  P  G  and  E  office. 


J>.Q.and 


"PACIFIC  SERVICE* 

Pacific  Gas  and  electric  Company 

Owned  •  Operated  ■  Managed 

by  Californians 

107-427 


(Swell's 

^— ^    VATIONAT  CRES1 


GEO.   w     t  \-" 

Sutter  d***  or  Om. 

1  >00.000   cop*    if        ~'^<*d    at    the 
Panama-Pacific    Int    i  >nal    Exposition 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  9,  1927 


BERNARD  QUESNAY.   By  Andre  Maurois.   Appleton. 

Maurois  gives  to  this  novel  the  same  sense  of  reality 
that  characterized  his  "Ariel — The  Life  of  Shelley."  The 
hero  is  a  young  man  unsettled  by  the  war  and  in  revolt 
against  the  responsibility  of  business  life,  and  his  story  is 
primarily  one  of  character  and  family  antagonism,  set 
against  a  convincing  background  of  modern  French  in- 
dustrialism. Young  Quesnay  has  dreams  of  art  and 
leisure  that  directly  oppose  his  entry  into  the  family  in- 
dustry of  manufacturing  woolen  stuffs.  There  is  a 
woman  he  would  like  to  see  more  often.  But  gradually 
circumstances  and  his  own  need  for  activity  force  him 
into  the  factory.  He  abandons  his  dreams  of  art  and 
leisure,  neglects  the  woman  who  has  meant  so  much  to 
him,  and  becomes  absorbed  in  the  life  of  the  factory.  The 
wheels  of  life  grind  him  under  with  a  smooth  monotony. 
Maurois'  vigorous  Gallic  manner  and  method  is  kept  in- 
tact through  the  present  translation  made  by  Brian 
Downs.  For  those  who  learned  to  appreciate  Maurois' 
talent  for  character  portrayal  through  "Ariel,"  this  book 
comes  as  a  welcome  follower. 

*     *     * 

SHADOWS  WAITING.  By  Eleanor  Carroll  Chilton.  John 
Day  Company ;  S2.50. 

An  unusual  first  novel,  called  by  its  author  "a  melo- 
drama of  the  intellect."  But  when  melodrama  is  not  of 
the  flesh,  it  seems  somewhat  misplaced  to  retain  the  ap- 
pellative— mental  problems  are  cooler  than  action  prob- 
lems— they  can  involve  nothing  more  than  a  cool  under- 
standing. 

Haeckla  and  Dennis,  the  two  principals  of  the  story,  are 
lovers  caught  in  conflict  with  their  illusions  and  weak- 
nesses, many  of  them  heritages  of  ill-fated  parents.  Den- 
nis cherishes  his  love  for  the  book  he  wishes  to  write  more 
than  his  love  for  Haeckla,  so  goes  off  for  two  years  in 
absolute  confinement  to  finish  it,  without  the  distraction 
of  love.  He  writes  it,  and  Haeckla  reads  his  tale  of  the 
beautiful  Greek  Persephone  obviously  loved  more  by  Den- 
nis than  she  could  possibly  be.  She  reads,  attempting  to 
understand  what  it  is  that  Dennis  so  desires,  casting 
aside  her  emotions  for  the  time  being  (emotions  which 
she  pictures  as  little  black,  squirming  things  with  en- 
thusiastic legs).  Upon  Haeckla's  confession  to  Dennis  of 
the  jealousy  she  feels  over  his  created  characters  Dennis 
compromises:  "If  they're  lovelier  than  you,  darling,  it 
will  be  because  they're  more  like  yourself  than  you  can 
manage  to  be  every  minute.  They'll  all  be  like  you  in 
degrees." 

Dennis  found  that  it  wasn't  the  writing  of  the  book 
that  was  worth  while,  after  all.  The  book  was  obviously 
but  "a  string  of  quite  ordinary  words,  running  in  flat  lines 
across  flat  pages."  But  he  came  to  see  that  it  didn't  mat- 
ter, that  the  important  thing  was  the  vision  he  had 
attained.  "It's  a  misfortune,"  he  tells  Haeckla,  "that  the 
long  curved  vistas,  the  crescendo  of  mountain  peaks,  the 


LXATCU 


490  POST  ST..  S.  F. 
Garfield  234 
CLIFT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  NaT.  Co.  Steamers 


sky  peopled  with  flaming  shapes  and  burning  loveliness — 
that  all  these  things,  moved  into  the  common  light,  lie  in 
dead  colors,  with  no  perspective,  no  tactile  heritage  of 
life.  .  .  .  But  it's  other  people's  misfortune,  not  mine.  I 
hadn't  the  power  to  show  them  the  flashes  of  beauty  I 
saw;  but  still,  I  did  see  them."  One  cannot  help  pitying 
Dennis,  such  a  weak  poet  that  he  had  to  go  into  confine- 
ment and  nurture  his  poetic  buds  carefully  for  them  to 
bloom.  Haeckla,  with  all  her  weaknesses,  is  much  more 
of  a  character  with  her  playful  irony  and  gentle  toler- 
ance of  Dennis'  illusions. 

Eleanor  Chilton  displays  a  talent  that  is  worth  witness- 
ing. Her  type  of  writing  is  related  to  that  of  Frances 
Newman  and  again  to  that  of  John  Erskin — an  intel- 
lectual playing  with  ideas  instead  of  with  events  or  peo- 
ple. At  times  her  shadows  wait  too  long,  and  so  weigh 
upon  one's  patience,  but  it  must  be  admitted  that  a  tech- 
nique for  writing  mental  phantasy  is  more  difficult  to 
master  than  a  facile  reportorial  recounting  of  outward 

events,  and  in  this  she  has  gone  far  for  a  first  attempt. 
*     *     * 

OUR  FAR  EASTERN  ASSIGNMENT.   By  Felix  Morley. 

Doubleday,  Page ;  S2.00. 

For  the  many  who  are  interested  in  finding  out  what  is 
going  on  in  the  Far  East,  but  who  lack  the  time  for 
thorough  study,  this  book  will  prove  a  boon.  The  author 
is  a  well-known  newspaper  man,  and  brother  of  Christo- 
pher Morley.  His  explanation  of  the  Chinese  as  well  as 
the  modern  Japanese  problem  is  made  very  concisely  and 
broadly,  in  non-technical  terms  anyone  can  understand. 

Speaking  of  the  present  situation  in  China,  Mr.  Morley 
makes  it  clear  that  the  sudden  assertion  of  nationalism  is 
not  a  mushroom  growth  of  a  short  period,  propagandized 
by  Bolshevists,  but  is  the  product  of  the  slow  develop- 
ment of  national  self -consciousness  through  a  century  and 
a  quarter  of  steadily  more  intimate  contact  with  the  West. 
Moreover,  he  shows  that  the  underlying  unifying  factors 
in  China  today  are  far  more  significant  than  the  politico- 
military  disrupting  forces  that  are  causing  such  commo- 
tion on  the  surface  of  Chinese  life,  and  are  now  before 
public  attention. 

The  last  three  chapters  of  the  book  the  author  devotes 
to  the  Philippine  situation,  discussing  the  various  politi- 
cal, economic,  and  nationalistic  aspects  of  the  American 
control  in  these  islands.  Perhaps  nobody  who  reads  the 
book  will  agree  entirely  with  Mr.  Morley,  but  at  any  rate 
the  reader  will  gain  much  second-hand  information  on  the 
live  problems  of  the  Far  East,  and  will  find  the  discus- 
sions accurate  and  stimulating. 


Santa  Cruz  has  been  selected  as  the  location  of  the 
1927  convention  of  the  California  Retail  Grocers  and 
Merchants  Association,  according  to  advices  received 
here  yesterday  from  George  Morrow,  secretary  of  the 
organization.  The  convention  will  be  held  September 
26-28,  inclusive,  with  headquarters  at  Casa  del  Rey. 

*  *     * 

Landlady — I  think  you  had  better  board  elsewhere. 

Boarder — Yes,  I  often  had. 

Landlady — Often  had  what? 

Boarder — Had  better  board  elsewhere. — M.  I.  T.  Voo 

Doo. 

*  *     * 

Trifling  Deposit 

Women  now  not  only  buy  their  clothes  on  the  install- 
ment plan — they  wear  them  the  same  way. — Judge. 


Books   that 

are    reviewed    in    the    News    Letter  can    be  obtained 

at 

PAUL    ELDER'S 

AND   PAUL  ELDER'S    LIBRARY 

239  Post   Street 

San    Francisco,   Calif. 

April  9,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


PLEASURES  WAND 

(Continued  from  Page  9) 

screen  feature  at  the  Warfield  will  be 
"Venus  of  Venice"  with  Constance 
Talmadge  as  the  star. 

Constance  plays  the  part  of  a  hoy- 
denish  gypsy  of  the  waterways.  An- 
tonio Moreno  plays  opposite  the 
merry  Conny  in  the  part  of  a  young 
American  artist.  A  strong  support- 
ing cast  includes  Julanne  Johnston, 
Edward  Martindel,  Michael  Vavitch, 
Anton  Vareka,  Arthur  Thalasso,  An- 
dre Lenoy,  Hedda  Hopper,  Carmelita 
Geraghty,  Mario  Carillo,  Tom  Rick- 
etts  and  Charles  Herzinger.  Marshall 
Neilan  directed  for  First  National. 

On  the  stage,  Fanchon  and  Marco 
present  as  the  star  of  the  "Specialty 
Idea"  Colonel  Enrico  Jean  Balleau, 
Caruso's  protege,  and  for  five  years 


The-  New  Leap/ 


—in  tire  history 

—is  the 

— Seiberling  All-Tread! 

-A  tire  that 

—gives 

-sidewall  protection 

-good  looks 

-traction 

—in  an 

-unprecedented 

-degree! 

SEIBERLING 
ALL>TREADS 


Marshall  Square 
Rubber  Company 

Mission  Street  at  Tenth 
Phones  Market    J837-3858 


^^ 


with  the  Metropolitan  Grand  Opera 
Company.  Others  appearing  in  the 
act  are  Reeves  and  Leu  in  a  novelty 
dance  fantasy,  and  Arline  Langan  in 
a  beautiful  new  dance  number;  the 
Sunkist  Beauties  appear  in  some  new 
and  beautiful  costumes  in  several 
novel  ensemble  numbers.  Rube  Wolf 
and  the  greater  band  will  give  an- 
other of  their  popular  musical  pro- 
grams. 

*  *     * 

"The  Family  Upstairs,"  cleverly 
designed  laugh  play  by  Harry  Delf, 
has  reached  the  eighth  week  of  its 
engagement  in  this  city.  The  attrac- 
tion gives  Earl  Lee  the  funniest  role 
he  has  had  since  "The  Best  People." 

Leneta  Lane  is  the  elder  daughter 
of  the  household.  Her  mother  is  for- 
ever trying  to  marry  her  off.  It  is  a 
part  that  gives  this  talented  actress 
a  good  chance  to  shine.  Helen  Keers 
gets  a  large  measure  of  mirth  out  of 
the  role  of  Ma  Heller  and  Kenneth 
Daigneau  is  well  cast  as  the  lover. 

Philip  Stearns,  Elsie  Bassett  and 
Robert  Huntington  have  the  kid 
parts,  Dorothy  LaMar  does  well  as  a 
worried  mother  and  June  De  Roche, 
making  her  first  appearance  here, 
gets  many  laughs  during  her  short 
appearance  in  the  role  of  a  dress- 
maker. 

*  *     * 

Alcazar 

"The  Patsy"  comedy-drama  with 
Dale  Winter  and  Henry  Duffy  stars 
will  have  its  first  San  Francisco  pro- 
duction Sunday  night  at  the  Alcazar. 
Miss  Winter  will  be  seen  in  the  role 
of  Pat,  and  Duffy  will  have  one  of  the 
most  interesting  and,  it  is  said,  most 
satisfying  characterizations  of  his 
career. 

In  the  realm  of  slang  "The  Patsy" 
means  "the  fall  guy"  or  perhaps  "the 
goat,"  that  unfortunate  person  who 
at  home  or  elsewhere  gets  the  blame 
for  things  that  go  wrong  whether 
really  at  fault  or  not.  Pat  Harring- 
ton, shy  and  sensitive  girl,  occupies 
this  unenviable  position  in  her  own 
household.  She  is  constantly  harried 
by  a  socially  ambitious  mother  and 
an  older  sister.  Her  growth  and  in- 
dividual unfoldment  is  stunted  in 
every  direction,  but  the  love  and  loy- 
alty of  her  father  eventually  prove 
her  salvation.  To  add  to  her  troubles 
the  girl  is  desperately  in  love  with 
Tony,  her  sister's  fiance.  How  she 
emerges  victorious  from  every  diffi- 
culty, unwittingly  aided  by  Tony,  is 
told,  it  is  said,  in  most  interesting 
fashion. 

"The  Patsy"  enjoyed  a  run  of  three 
hundred  nights  at  the  Booth  theater. 
New  York,  and  has  been  enthusias- 
tically received  where  it  has  been  pre- 


MISCELLANEOUS 

SYNOPSIS   OF   THE   ANNUAL   STATEMENT 

OF 

Title  Insurance  and  Guaranty  Co. 

of  San  Francisco  in  the  State  of  California  on  the 
31st  day  of  December,  1926,  made  to  the  Insurance 
Commissioner    of    the    State    of    California,    pursuant 

to  law. 

ASSETS 

Real    estate   $  95,083.23 

Mortgages   and    collateral    loans 421,905.32 

Bonds    and   stocks 340,587.19 

Cash  in  company's  office  and  in  banks 113,097.18 

Premiums   in  course  of  collection 

Bills    receivable    5,309.69 

Other    ledger    assets 364,309.00 

Plant     79.554.97 

Ledger   Assets    §1,419,846.58 

NON-LEDGER  ASSETS: 

Interest  and  rents  due  or  accrued $      15,252.31 

Market  value  of  securities  over  book  value  31,868.50 
Other    non-ledger    assets:    Premiums    in 

course    of    collection 37,000.44 

Total    gross    assets SI, 503. 967. S3 

Deduct  assets   not  admitted 50,229.16 

Total    admitted    assets $1,453,738.67 

LIABILITIES 

Net    unpaid    claims,    except    liability    and 
workmen's    compensation    $ 

Special    reserve    for    unpaid    liability    and 
workmen's    compensation    claims 

Estimated    expenses    of    investigation    and 
adjustment    of    claims 

Escrow    funds    108,687.87 

Commissions  and  brokerage  due  or  to  be- 
come due „ 

All    other    liabilities 28,462.93 

Total     liabilities      (except     capital     and 

surplus)    ...$  137,150.80 

Capital    821.500.00 

Surplus     495,087.87 

Total   liabilities,  capital   and   surplus $1,453,738.67 

O.  H.  ROULEAU, 

President. 
E.  G.  SCHWARTZMANN. 

Secretary. 
250    Montgomery    Street, 
San  Francisco 


FIRE   AND  MARINE 

SYNOPSIS    OF   THE    ANNUAL    STATEMENT 

OF 

Minneapolis  Fire  &  Marine 
Insurance  Company 

of  Minneapolis   in  the  State  of  Minnesota  on  the  31st 
day  of  December,    1926,   made  to  the  Insurance   Com- 
missioner of  the  State  of  California,  pursuant  to  law. 
ASSETS 

Real    estate $ 

Mortgages   and    collateral    loans. 

Bonds    and   stocks 773,394.80 

Cash   in  office  and  banks 40.333.27 

Agents*    balances    213,186.61 

Bills  receivable  taken   for  risks 130.16 

Other    ledger    assets  3,281.40 

Total   ledger  assets $1,030,326.24 

NON-LEDGER: 

Total    interest  and  rents  due  or  accrued..  $      12,905.14 

Market    value    of    securities    over    book 

value  19.199.20 

Other    non-ledger    assets 

Gross    assets  $1,062,430.58 

Deduct  assets  not  admitted 

Total    admitted    assets $1,062,430.58 

LIABILITIES 
Net  amount  of  unpaid  losses  and  claims     $ 
Unearned  premiums 
All    other    liabilities  254,623.81 

Total    liabilities  (except    capital    and 

surplus)  $    254.623.81 

Capital  -      400.000.00 

Surplus     407.806.77 

Total  capital,  surplus  and  other 

liabilities  $1,062,430.58 

WALTER    C    LEACH, 

Vice-President. 
A.    C.    HOLMGREN. 

Auditor. 

H.    M.    NEWHALL   &   CO. 

Pacific   Coast   General    Ajrrnts 

210   Batter    Stre«1 

San  Francisco 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  9,  1927 


TNhacme  PIONEER 

on  a  box  of  otfice 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 

x-  _    .._    tioner    to   show    you 

>*'iJ  *'.'. .  lT.1  .  B  J.I  J  3TElf  samples. 

BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First    Street.   San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone   Douglas  649 


San  Francisco 
Laundry 

(A  Soft    Water  Laundry) 


San    Francisco 
West   793 


Burlintrame 

■I7R 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now   ready  for  your  early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


6  you  pay  no  more  £ 
4>  %n 


"TheAface  o/a.  Thousand  Gardens' 

224-226  GrantAve.     TelKearny  4975 


sented.  This  city's  interest  in  it  will 
be  greatly  enhanced  by  the  fact  that 
it  is  to  be  the  medium  for  the  return 
of  Miss  Winter  and  Duffy  to  the  Al- 
cazar stage.  Duffy  has  personally 
aided  Director  Edwin  Curtis  in  pre- 
paring the  production  and  he  selected 
the  supporting  cast  which  includes: 
Alice  Buchanan,  John  Stokes,  J.  An- 
thony Smythe,  Florence  Roberts,  Jos- 
eph De  Stefani,  Eunice  Quedens  and 
Henry  Caubisens. 


A  man  rushed  into  a  tobacconist's 
shop. 

"This  cigar  you  sold  me,"  he  said, 
"it's — it's  simply  frightful." 

"Well,  you  needn't  complain,"  said 
the  tobacconist.  "You've  only  got 
one.  I've  got  thousands  of  the  beastly 
things." 

— Pearson's  Weekly. 

*  *     * 

Rejoining  His  Loved  Ones 

"Lady,"  said  a  beggar,  "could  you 
gimme  a  quarter  to  get  where  me 
family  is?" 

"Certainly,  my  poor  man,  here's  a 
quarter.     Where  is  your  family?" 

"At  de  movies." 

— American  Legion  Weekly. 

*  *     * 

A  He-Man's  Job 

"I  want  you  to  understand,"  said 
Young  Spender,  "that  I  got  my 
money  by  hard  work." 

"Why,  I  thought  it  was  left  to  you 
by  your  rich  uncle!" 

"So  it  was;  but  I  had  to  work  to 
get  it  away  from  the  lawyers." 

— Ladies'  Home  Journal. 

Statement  of  the  Ownership.  Management,  Circulation. 

etc..  required  by  the  Act  of  Congress 

of  August  24,   1912. 

Of  San  Francisco  News  Letter,  published  weekly  at 
San  Francisco.  California,  for  April  1,  1927. 
State  of  California 
City  and  County  of 
San    Francisco 
ss. 

Before  me.  a  Notary  Public  in  and  for  the  Stata 
and  county  aforesaid,  personally  appeared  Frederick 
A.  Marriott,  who.  having  been  duly  sworn  according 
to  law.  deposes  and  says  that  he  is  the  publisher  of 
the  San  Francisco  News  Letter  and  that  the  follow- 
ing is.  to  the  best  of  his  knowledge  and  belief,  a  true 
statement  of  the  ownership,  management  (and  if  a 
daily  paper,  the  circulation),  etc.,  of  the  aforesaid 
publication  for  the  date  shown  in  the  above  caption, 
required  by  the  Act  of  August  24.  1912.  embodied  in 
section  411,  Postal  Laws  and  Regulations,  printed 
on    the   reverse  of  this    form,    to   wit: 

1.  That  the  names  and  addresses  of  the  publisher, 
editor,    managing   editor,  and   business   managers  are: 

Name  of —  Post  office  address — 

Publisher.    F.    A.    Marriott,    268    Market    Street,    San 

Francisco. 
Editor.    E.    F.    Ross,    268    Market    St..    San    Francisco. 
Managing  Editor.  E.  F.  Ross,  2C8  Market  Street,  San 

Francisco. 
Business  Manager,  M.  E.  Ray.  268  Market  Street,  San 

Francisco. 

2.  That  the  owner  is :  Frederick  A.  Marriott,  268 
Market  Street.  San  Francisco. 

3.  That  the  known  bondholders,  mortgagees,  and 
other  security  holders  owning  or  holding  1  per  cent 
or  more  of  total  amount  of  bonds,  mortgages,  or 
other  securities  are:    None. 

F.  A.  MARRIOTT, 

Publisher. 
Sworn    to    and    subscribed   before  me   this    23rd    day 
of  March,    1927. 
ttual)  A.  W.  HEALEY. 

Notary  Public  in  and  for  the  City  and  County  of 
San   Francisco,  State  of  California. 

I  My  commission  expires  August  29,  1929) 


N.    W.    CORNER 
POLK  AND  POST   STS. 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 
Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual  Attention  Given  to 

Each  Order 

Office  and  Works:    1625  Mission   St. 

Phone  Market    7913 

Branch    Office:    760    Sutter   Street 

(Hotel   Canterbury  Bldg.) 
Phone    Prospect    9845 

Work  Called  for  and  Delivered 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone  Garfield   3852 


564   Market   St. 


Phone   Sutter   3278 

William  Herbst  &  Company 

(Formerly   with   Shreve  &    Company) 

CLOCKMAKERS   AND   WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches  a    Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco,   Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


875    fOLSOM    ST. 


818    EMERSON   ST. 


PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco,  San  Jose  and  Way 
Points  Twice  Daily 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 
Luncheon        Tea        Dinner        Supper 

50c.  75c.  SI.    35c.  50c,  75c   SI. 00.  SI. 50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


S.  A.  LOVEJOY 

Will  Bring  Order  Out  of  Chaos! 

In  Your  Books,  Financial  Statements, 
Income  Tax  Reports — Expert  Auditor 

PART-TIME  SERVICE 
268  Market  Street  Room  101 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch    11   a.m.   to   2   p.m.    (a   la   carte).     Private   Dining   Rooms 
for   Banquets   and    Parties,    Seating;    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays.    Luncheon    $  .75 

(11 :30   to    2    p.  m.) 
Dinner,   Week   Days   &   Sundays  1.50 


No    visitor    Should    Leave    the    City 

Without   Dining:  in   the  Finest 

Cafe    in    America 


Our   Main    Dining:    Room    Is    Open    Attain    on    Sundays 


NOAH'S 
ARK 

n   Third    Avenue.   SAN   MATEO 


Featuring     Southern     Cooking; 

Open  From 
11:30  a.  m.  to  2:00  p.  m. 
5:30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4 :30  to  S:30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block   from    Highway 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    S:l>0    A.M.    TO    11:00   P.M. 
Unsurpassed    Cuisine 

pi  P"  "' p  "'^•'Sj 

14-Mile    House 

CARL    LEONHARDT 
formerly  of  Golden  Gate  Park  Casino 

Parisian  Dyeing  and  Cleaning 

i\IME.  M.  S.  E.  LEE 

Parisian   Dyeing   and    Cleaning 

683 
In 

Post   Street 

Virginia   Hotel 

San    Francisco 
Phone   Franklin   2510 

ICE  CREAr%, 
CANDY 
PASTRY 


BREAKFAST 
LUNCHEON 
DINNER 


w 


LA   CASA    BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6   p.  m.   to  1   a.  m. 


EL  DORADO   HOTEL 

SONOMA,  CALIF. 

The  finest  Meals  in  the 
VALLEY  OF  THE  MOON 

CLEAN  ROOMS— CLEAN  LINEN— CLEAN  EVERYTHING 

RATES  EXCEPTIONALLY  REASONABLE 

TELEPHONE  110 


AGUA  CALIENTE  SPRINGS 

Why?    It's  the  Water  and  the  Table 

New    Dance   Hall.      Special    Attractions.      Radio-active,    Hot   Sulphur    Water 
Tub    Baths    and    Swimming    Pool.      Fireproof    Hotel.     Write    for    Booklet. 

T.  H.  CORCORAN,  Agua  Caliente,  Sonoma  Co.,  Calif, 
or  see  Peck-Judah 


J.   SPAULDING   &   CO. 

Established   1864 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

353  TEHAMA  STREET.  SAN  FRANCISCO 
Phone   Douglas   3084 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at    the   Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    CLARA    STREET— GARFIELD    844 


DR.  B.  FRANKLIN  PEARCE 

Pyorrhea  Specialist 

HOURS:   9-12.    M 

980-82    Flood    Building,    Powell   and    Market   Streets,    San    Francisco 

PHONE  GARFIELD  6394 


GANTNER  &  MAISON 
FUNERAL  DIRECTORS 

Chapel— 771   to  777  Valencia  St.,  Bel.  18th  and   19th  Sts., 
San  Francisco.     Phone  Market  64 


Situ  Franriaro  Stor<i#  fompany  0V™J? 

STORAGE         , 

MOVING.  RACKING.  SHIPPING 


The  Wide  Acceptance  of 


jor  HOMES 

APARTMENTS  and 
COMMERCIAL  USES 
is  a  real  tribute  to  its  DEPENDABILITY. 


WHEREVER   REFRIGERATION  IS   REQUIRED 
FRIGIDAIRE  MEANS   PERFECT   REFRIGERA- 
TION SERVICE  AT  ALL  TIMES. 


CONSTANT  COLD  MEANS  REAL  FOOD 
PRESERVATION  AND  FRIGIDAIRE  PRO- 
VIDES  CONSTANT  COLD  ECONOMICALLY 


FRIGIDAIRE     CORPORATION 

871  MISSION  STREET  SAN  FRANCISCO,  CALIF. 

Telephone  Douglas  6444 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  dclipht  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-fornolten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  frrcat  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passeneer. 
There  is  an  orchestra  for  dancinc;  deck  cames  and  sports  and  Bait  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  §350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  COLOMBIA,  April  30:  SS  VENEZUELA.  May  21.  From  New  York  ■ 
SS  VENEZUELA,   April    16;    SS  ECUADOR.  May  7. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
or  ticket   agent,   or   write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET        2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 

Write  for  Program 
DEAN  &  DAWSON  ,  Ltd. 

Established  1871 


ERNEST  F.  RIXON,   General  Agent 

544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


"A  Six-Pointer" 

"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


$5.00  PER  YEAR 


SAN  FRANCISCO 


Saturday,  April  16 


PRICE  10  CENTS 


LOS  ANGELES 


0m 


Iff 

n 


;i  i 

; 


(Tip 

liji 


i  i 


-  .  _  ..       --*  x.,1    .  Um * 


THE   WALL   STREET  CORKER   OF   THE   WEST 


FROM   THE   PAINTING   BY   FRANK    II.   CUTTING 


Asilomar 


'There  is  a  pleasure  in  the  pathless  woods; 
There  is  a  rapture  on  the  lonely  shore ; 
There  is  society,  where  none  intrudes, 
By  the  deep  sea,  and  music  in  its  roar." 

— Byron 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

'he  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,   1866.  by  Frederick  Marriott.     Published  by  Frederick  Marriott.  Jr..  from  1884  to  1925. 

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Vol  CIX 


SAN  FRANCISCO,  CALIF.,  APRIL  16,  1927 


No.  16 


Mighty  Carquinez  to  Open  With  Festive  Ceremonies 


VALLEJO,  April  16. — This  city  will  hold  open  house 
>n  Saturday,  May  21st,  when  the  mighty  Carquinez 
Bridge,  spanning  the  northern  arm  of  San  Francisco 
Bay  between  this  city  and  Crockett  on  the  Contra  Costa 
Bounty  side,  is  formally  dedicated  and  thrown  open  to  the 
motorists  of  America. 

From  the  municipal  officials  and  Solano  board  of  Super- 
visors to  the  chamber  of  commerce  and  every  householder 
and  business  house  the  spirit  of  the  great  occasion  will 
be  expressed  in  a  royal  welcome  to  the  thousands  who 
will  pass  through  Vallejo  to  join  the  mighty  caravan  of 
motorists  in  celebrating  the  opening  and  dedication  of 
the  world's  greatest  highway  bridge. 

The  offices  and  clubrooms  of  the  Vallejo  Women's  Club, 
the  Chamber  of  Commerce,  the  city  hall,  the  headquarters 
of  the  American  Legion — all  will  be  open  to  the  visitors. 

And  across  Carquinez  Straits,  Crockett  likewise,  will 
hold  open  house  in  honor  of  the  visiting  thousands.  Its 
public  officials  and  civic  organizations,  American  Legion, 
women's  clubs  and  business  houses  have  likewise  caught 
the  spirit  of  the  celebration. 

Meanwhile  details  of  the  dedication  and  celebration 
are  being  whipped  into  shape  by  the  Carquinez  Bridge 
Celebration  Committee,  headed  by  W.  M.  Laidlaw  of 
Crockett. 

It  has  been  arranged  that  the  honor  of  being  the  first 
to  cross  the  giant  span  of  concrete  and  steel  will  be  Oscar 
H.  Klatt,  president  of  the  American  Toll  Bridge  Company, 
builders  and  owners  of  the  bridge,  and  Mrs.  Aven  J.  Han- 
ford,  widow  of  the  organizer  and  first  president  of  the 
American  Toll  Bridge  Company.  To  Mrs.  Hanford  will 
also  go  the  honor  of  breaking  a  bottle  of  champagne  on 
the  highest  tower  of  the  mammoth  structure,  rising  350 
feet  above  the  waterline,  where  a  special  platform  will  be 
erected  between  the  trusses. 

President  Klatt  and  Mrs.  Hanford  will  lead  the  caravan 
from  the  Crockett  shore  to  the  Vallejo  side  where  the 
principal  ceremonies  will  take  place. 
Many  Honored  Guests 

At  the  speakers'  stand  will  be  Governor  C.  C.  Young 
of  California,  who  will  deliver  the  dedication  address : 
Governor  I.  L.  Patterson  of  Oregon;  Governor  R.  H. 
Hartley  of  Washington,  and  Governor  F.  B.  Salazar  of 
Nevada,  guests  of  the  occasion,  and  who  will  come  to 
celebrate  the  opening  of  the  first  continuous  overland 
highway  between  British  Columbia  and  Mexico,  the  long- 
est single  highway  in  America. 

The  city  and  county  officials  of  every  community 
within  a  radius  of  100  miles  of  the  bridge  will  also  be 
guests  in  the  speakers'  stand. 


Representatives  of  British  Columbia  and  Mexico  are 
also  expected  to  be  present. 

Then  there  will  be  the  dignitaries  of  the  United  States 
Army  and  Navy  from  the  San  Francisco  district,  Secre- 
tary of  the  Navy  Curtis  D.  Wilbur  has  instructed  Admiral 
Washington,  commandant  of  the  twelfth  naval  district, 
to  authorize  the  commandant  of  Mare  Island  Navy  Yard 
to  give  every  possible  assistance  and  to  participate  in  the 
most  suitable  manner  in  the  dedication  and  celebration 
ceremonies. 

Congressman  Albert  E.  Carter  of  Alameda  County, 
Congressman  Charles  F.  Curry  of  Solano  County,  United 
States  Senators  Hiram  Johnson  and  Samuel  Shortridge 
will  likewise  have  places  of  honor  in  the  dedication 
ceremonies. 

In  Carquinez  Straits  a  great  fleet  of  yachts  and  motor 
boats  numbering  not  less  than  250  will  be  gathered  for  a 
series  of  races  and  maneuvers,  representing  the  Pacific 
Coast  Yachting  Association,  headed  by  Warren  S.  Mc- 
Bryde. 

President  Calvin  Coolidge  seated  at  his  desk  in  Wash- 
ington or  at  the  summer  White  House  somewhere  in 
America  will  press  a  golden  key  in  a  telegraph  instrument 
which  will  send  an  electric  spark  across  the  continent,  re- 
leasing a  giant  American  flag  on  top  of  the  highest  tower 
and  setting  off  signal  bombs,  announcing  the  opening  of 
the  bridge. 

That  the  highway  appi-oaches  to  the  mighty  structure 
will  be  in  shape  for  the  50,000  motorists  expected  on  the 
big  occasion,  road  crews  are  working  day  and  night  on 
the  South  and  North  highways  to  the  bridge. 

Altogether  Saturday,  May  21st,  looms  as  a  great  day 
for  California,  the  Pacific  Coast  and  America. 
Story  of  Difficulties 
Told  by  President 

How  the  laws  which  were  enacted  for  toll  bridges  across 
the  Calaveras  and  the  Tuolumne  rivers  following  the  days 
of  '49  were  made  to  cover  the  construction  of  the  $8,000,- 
000  Carquinez  bridge  was  related  by  Oscar  H.  Klatt. 
President  of  the  American  Toll  Bridge  Company,  at  a 
meeting  this  week  of  the  Carquinez  Bridge  Celebration 
committee. 

"The  California  laws  governing  toll  bridges  were  en- 
acted just  after  the  gold  rush  and  covered  only  the  small 
foot  and  wagon  bridges  across  the  upper  reaches  of  the 
Calaveras.  Tuolumne  and  other  small  streams."  explained 
Klatt.  "The  prospect  that  the  time  would  come  when  a 
bridge  of  the  magnitude  of  the  Carquinez  structure 
(Continued  on  Page  3) 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  16,  1927 


Easter 

Easter,  other  than  celebrating  the  Resurrection,  her- 
alds the  coming  of  Spring.  The  birth  of  a  new  life  from 
an  old.  The  beauty  and  fragrance  of  flowers.  The  ver- 
dure of  fields  and  hills. 

Among  our  numerous  holidays,  Easter  is  perhaps  the 
most  optimistic.  It  is  a  reawakening. 

Easter  is  a  day  which  may  be  held  by  young  and  old, 
rich  and  poor.  Its  symbolism  is  such  in  spirit  that  a 
world-wide  participation  in  its  happy  legacy  cannot  but 
bring  greater  inspiration  and  incentive  to  make  the  most 
of  the  season's  rebirth  toward  a  greater  satisfaction  and 
a  greater  opportunity. 

*  *     * 

Real  Information,  for  Once 

One  of  the  prime  disorders  in  American  legislation  is 
that  laws  and  regulations  are  put  into  effect  without  a 
full  knowledge  of  fact.  We  are  in  a  hurry  to  attend  to 
this  or  that,  probably  being  called  to  it  by  a  demanding 
public  no  longer  tolerant  of  belated  improvements.  In 
this  hurry  we  do  not  accurately  estimate  what  is  needed, 
nor  do  we  go  completely  to  the  root  of  the  trouble  needing 
adjustment.  For  this  reason  our  laws  lie  over  us  some- 
thing like  an  old-time  patchwork  quilt.  A  crazy,  unat- 
tractive pattern,  which  we  continue  to  use  because,  some- 
how, it  barely  serves  its  purpose. 

City  traffic  ordinances  in  the  past  have  been  passed 
much  in  the  same  manner.  There  has  been  enforcement 
and  there  has  not  been  enforcement.  There  have  been 
enough  of  laws,  but  very  few  of  them  were  accurately 
conceived  for  the  purpose  to  which  they  were  put. 

Now,  at  last,  comes  the  beginning  of  an  intelligent, 
accurate  survey  by  the  San  Francisco  traffic  survey  com- 
mittee. This  body,  checking  in  every  conceivable  manner 
the  tides  of  citizens  moving  from  one  district  to  another, 
and  which  are  the  life  blood  of  the  city,  is  taking  one 
problem  after  another  for  investigation.  By  the  time 
their  work  is  completed  the  city  will  have  for  the  first 
time  accurate  and  thorough  data  covering  traffic  condi- 
tions in  and  out.  These  statistics  will  form  the  ground- 
work for  new  conclusions  regarding  the  handling  of 
traffic,  without  doubt  toward  betterment. 

*  *     * 

No  Problem,  Mr.  Teacher 

Speaking  before  the  annual  convention  of  High  School 
principals  of  California,  held  this  week  in  Sacramento, 
one  of  the  delegates  told  the  body  that  one  of  the  biggest 
problems  in  modern  education  was  to  dispose  of  boys  and 
girls  of  well-to-do  parents  who  have  made  no  plans  for 
their  life  work.  One  can  understand,  easily  enough,  how 
such  a  thought  might  come  up  in  connection  with  educa- 
tional work ;  but  how  it  would  come  to  such  serious  con- 
sideration— when,  as  a  matter  of  fact,  there  is  scarcely 
any  problem — is  almost  a  curiosity. 

What  to  do  with  the  sons  and  daughters  of  the  well-to- 
do  who  have  made  no  plans  for  their  life  work  ? 

That  is  one  of  the  chief  evils  in  modern  education.  It 
not  only  takes  up  several  problems  which  are  beyond  its 
jurisdiction  and  impossible  of  its  solution,  but  it  actually 
goes  out  of  its  way  to  engage  in  these  deliberations. 
Much  credit  is  due  to  the  diligence  with  which  education 
has  mastered  the  problems  standing  within  its  reach,  and 
for  the  far-reaching  good  accomplished  by  it.    But  when 


this  diligence  overflows  its  proper  channels  and  attempts 
to  adjust  a  part  of  society  which,  by  any  sane  reasoning, 
one  would  think  entirely  able  to  make  its  own  adjust- 
ments, then  it  should  come  up  for  correction. 

Education's  first  mission  should  not  be  to  train  journey- 
men carpenters,  plumbers,  bank  clerks  and  shop  girls. 
These  practical  applications  of  the  human  ability  to  serve  ■ 
should  be  left  to  the  individual.  Instead  of  training  each 
individual  to  make  for  himself  a  subsistence,  education 
should  attempt  to  give  him  the  essentials  of  culture.  The 
more  or  less  popular  business  of  winning  a  livelihood  is  J 
soon  reduced  to  routine.    Training  in  that  direction  is  not 
only  wasted,  but  it  is  more  easily  acquired  by  experience.  ( 
The  human  machine  is  much  more  in  need  of  spiritual  and 
cultural  cultivation  than  it  is  of  mechanical  perfection. 

If  the  children  of  the  well-to-do  have  not  elected  their 
life  work,  it  should  not  be  the  business  of  the.  public 
schools  to  find  one  for  them.  That  will  come  with  time 
and  necessity.  The  school's  mission  is  to  take  these 
young  minds  and  bodies  and  so  bend  them  that  maturity 
and  life  will  tend  toward  being  a  succession  of  pleasures 
rather  than  boredoms. 

It  is  well  to  recognize  that  one  of  the  chief  purposes  of  i 
the  present  school  system  is  to  broaden  mental  horizons; 
but  it  must  be  added  that  further  energy  in  this  direction 
would  doubtless  be  of  greater  benefit  than  any  amount  of  I 
elementary  technical  instruction. 

What  the  world  stands  in  need  of  is  better  human  be- 
ings, rather  than  better  professional  money-earners.    In : 
fact,  an  achievement  of  the  former  would  actually  bring 
about  the  latter.   From  any  point  of  view  the  former  is  ■ 

primary  in  importance. 

*     *     * 

Irishmen  March 

Honoring  Eamon  de  Valera,  former  president  of  the 
Irish  republic,  San  Francisco  turned  out  of  its  business  ■ 
way  last  week-end  and  made  the  head  of  the  Irish  Nation-  • 
alists  at  home.     Ireland,  according  to  De  Valera,  never  i 
can  and  never  will  be  made  a  part  of  Great  Britain.    Not 
even  as  a  dominion.    There  is  something  in  the  heart  of  I 
Ireland  which  has  endured  British  rule  more  than  seven 
centuries,  and  has  yet  preserved  the  spirit  of  nationalism. 

Casual  observers  of  British  diplomacy  often  wonder 
what  it  is  in  the  Emerald  Isle  that  Parliament  sees  with 
such  persisting  desireability.  It  would  seem  that  the 
trouble  Ireland  has  caused  Great  Britain  has  more  than 
outweighed  any  benefits  she  could  have  been.  Why  not, 
goes  the  natural  question,  let  these  fiery-tempered  Irish- 
ers  have  their  little  island  to  themselves,  its  value  being 
negligible  anyway? 

The  obvious  answer,  of  course,  is  that  Great  Britain 
is  dealing  in  international  diplomacy,  and  Ireland  is  deal- 
ing only  in  autonomy.  Were  Great  Britain  to  permit 
Irish  freedom,  she  would  have  an  identical,  and  much 
more  serious  problem  to  face  with  a  number  of  her  other 
dominions.  The  expression,  "the  English  yoke,"  has  not 
been  conceived  in  sport.  There  is  a  feeling  in  many  of 
Great  Britain's  dominions  that  she  should  let  go — that 
they  are  weary  of  paying  endless  social  and  industrial 
tribute  to  foreign  rule.  Great  Britain  must  retain  Ire- 
land in  order  to  retain  the  rest  of  her  lands,  which  holds 
true  of  the  others  as  well.  One  break  in  that  chain  which 
diplomacy  and  colonization  have  forged  to  run  around  the 


April 


16,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


world  would  put  to  naught  the  centuries  of  work  which 
British  statesmen  have  given  to  the  building  of  the 
empire. 

Ireland  ruled  by  Irish  law  and  by  Irishmen  may  be  at 
hand.  Great  Britain  is  generous  almost  to  a  point  of 
fault  with  her  dominions.  But  actual  freedom,  one  may 
be  quite  certain,  is  a  long  way  off.  Great  Britain  is  yet 
a  stronger  government  than  most  of  her  friends  as  well 
as  her  enemies  give  her  credit  for.  And  upon  that 
strength,  or  more  directly  that  weakness,  rests  the  liberty 
of  Ireland.  Civilization  and  power  must  move  yet  farther 
West  before  there  can  be  much  "wearin'  of  the  green." 


MIGHTY  CARQUINEZ  BRIDGE  TO  OPEN  WITH 
FESTIVE  CEREMONIES 

(Continued  from  Page  1) 

would  ever  be  necessary  was  not  even  dreamed  of.  There 
was  no  precedent  to  follow  and  consequently  our  attor- 
neys, J.  E.  Rogers  and  A.  F.  Bray  of  Martinez,  had  to 
pioneer  the  way.  Even  the  matters  to  be  covered  in  the 
application  to  the  supervisors  for  a  franchise  were  not 
covered  and  the  status  of  the  State  Engineer  in  the  pro- 
ceeding was  not  defined. 

"Following  the  granting  of  our  application  by  the 
Contra  Costa  Board  of  Supervisors  our  sector  of  action 
shifted  to  Washington  where  permission  had  to  be  secured 
from  the  War  Department. 

"From  the  beginning  of  California  history  the  opinion 
prevailed  that  the  Carquinez  Strait  was  solely  for  the 
use  of  navigation  and  that  no  structure  should  be  per- 
mitted to  be  placed  in  or  over  such  a  stream.  The  War 
Department  had  to  be  'sold'  on  the  idea  and  when  that 
had  been  accomplished  there  was  an  amazing  increase  in 
the  valuation  of  the  property  which  was  needed  for  the 
project. 

"Land  which  had  been  selling  for  less  than  $3,000  an 
acre  became  fabulously  valuable  in  the  eyes  of  the  own- 
ers. One  owner  asked  $225,000  for  a  strip  of  land  seven- 
eighths  of  an  acre  in  size.  Under  condemnation  proceed- 
ings he  was  allowed  $5,000. 

"When  the  franchises  had  been  granted,  and  officials 
of  the  War  Department  satisfied  we  had  another  battle. 
The  keen-minded  attorneys  of  the  financial  interests 
which  handled  our  securities  had  to  be  satisfied  as  to  the 
legality  of  every  proceeding  every  step  of  the  way.  This 
was  a  monumental  task  and  then  came  the  injunction 
suits  of  rival  companies  who  sought  to  secure  the  fran- 
chise for  themselves. 

"It  was  the  strain  of  these  days  that  sapped  the 
strength  of  Aven  J.  Hanford,  our  president,  who  died  just 
as  the  battle  ceased  and  we  were  about  to  raise  the  two 
Spans  that  made  his  dream  of  a  steel  link  across  the  Car- 
quinez Straits  a  reality.'' 


One  of  the  most  complete  handbooks  of  insurance  in 
all  its  branches  thai  is  available  has  been  published  as 
the  March  issue  of  the  Annals  of  the  American  Academy 
of  Political  and  Social  Science,  titled  "Modern  Insurance 
Tendencies."  The  volume  is  edited  by  Dr.  S.  S.  Huebner 
of  the  Wharton  School  of  Finance  and  Commerce  of  the 
University  of  Pennsylvania. 

•     •     * 

In  connection  with  the  problem  of  pollution  of  coastal 
waters  by  oily  wastes,  the  building  and  use  of  specially 
designed  petroleum  harbors  has  been  suggested.  For  a 
number  of  years  a  petroleum  harbor  has  been  in  success- 
ful operation  at  Amsterdam.  Holland.  Petroleum  harbors 
have  recently  been  constructed  at  Hamburg.  Germany,  at 
Constanta.  Roumania.  and  at  Panillac,  a  sub-port  of  Bor- 
deaux. France.  Also,  a  harbor  of  this  nature  has  been 
proposed  for  New  Orleans.  La. 


Stroke  of  Luck 

A  woman's  hat  was  blown  off  in  a  London  street  and 
run  over  by  a  bus.  On  recovering  it,  we  understand,  she 
wore  it  home  and  was  the  envy  of  every  woman  she  met, 
as  they  all  thought  she  had  the  very  latest  vagabond 
style. — The  Humorist. 

*  *     * 

Fallen  Star 

"Why  is  it  that  you  have  broken  off  your  engagement, 
Alice?"  asked  her  fair  friend. 

"Oh,  my  dear!  He  told  me  he  was  connected  with  the 
movies,  and  the  very  next  day,  I  saw  him  driving  a  furni- 
ture van." — Tid-Bits. 

*  *     » 

Put  It  on  the  Air 

"Have  you  any  ambition  besides  wanting  to  look 
beautiful? 

"Oh,  yes — I  want  to  be  told  I  do." — Life. 

*  *     • 

A  nervous  passenger  on  the  first  day  of  the  voyage 
asked  the  captain  what  would  be  the  result  if  the  steamer 
should  strike  an  iceberg  while  it  was  plunging  through 
the  fog. 

"The  iceberg  would  move  right  along,  madam,  just  as 
if  nothing  had  happened,"  the  captain  replied  courteously. 

And  the  old  lady  was  greatly  relieved. — Tid-Bits. 

*  »     * 

Prospective  Employer — "Why  did  you  leave  your  last 

place?" 

Chauffeur — "My  guv'nor  and  his  wife  fell  out,  sir." 
Prospective  Employer — "Oh,  but  why  leave  for  that?" 
Chauffeur — "Well,  if  you  must  know,  sir,  they  fell  out 

of  the  car." — London  Opinion. 
»     *     » 

Boston  Scrod,  Perhaps 

"Most  interesting  man,  that — an  authority  on  fish 
culture." 

"Really!  I  never  supposed  that  fish  had  any  culture — 
that  is,  to  speak  of." — Life. 

*  *     * 

Near  Enough! 

"Say,  pop,  what  do  you  call  a  man  who  drives  an 
automobile?" 

Father:   "It  all  depends  on  how  close  he  comes  to  me." 

— Slo-grins. 

*  *     * 

"I  have  always  maintained,"  declared  Charles,  "that  no 
two  people  on  earth  think  alike." 

"You'll  change  your  mind."  said  his  fiancee,  "when  you 
look  over  our  wedding  presents." — Epworth  Herald. 

*  *     * 

Jones — "Sorry,  old  man,  that  my  hen  got  loose  and 
scratched  up  your  garden." 

Smith — "That's  all  right;  my  dog  ate  your  hen." 
Jones — "Fine!    I  just   ran  over  your  dog  and  killed 

him."— St.  Paul  Farmer. 

*  *     * 

"Ah.  ha!   I  see  my  friend  gave  you  a  black  eye." 
"Why.  you  never  saw  the  person  who  gave  me  that 

black  eye." 

"Well,  he's  my  friend,  anyhow." — Pitt  Panther. 

*  »     * 

Mistress — "Shall  I  send  for  your  luggage?" 
New  Cook — "No.  thank  you ;  I  usually  leave  it  at  the 
station  for  the  first  week." — London  Opinion. 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  16,  1927 


By  Antoinette  Arnold 


Easter,  Then — 
Wedding  Days 

Easter  Sunday,  tomorrow,  April  17, 
opens,  anew,  the  social  calendar. 

What  lovely  events  await  us! 
Surely,  never  has  Society  entered  so 
eagerly  into  plans  for  its  rounds  of 
pleasure. 

Weddings,  weddings,  weddings! 

It  would  seem  as  if  Cupid  had  en- 
gaged, especially,  a  staff  of  helpers  to 
carry  on  his  "attacks  of  the  heart"  in 
order  to  register  a  gorgeous  array  of 
Easter  and  Springtime  wedding  days. 

Debutantes  no  longer  sanction  pro- 
longed engagements,  but  announce 
their  nuptials  not  long  after  the  be- 
trothal events. 

So,  watch  for  beautiful  weddings, 
these  early  Spring  days — for  the  ring 
of  their  happy  tunes  is  already  re- 
verberating through  the  air. 


For  Recent  Bride 

Mrs.  Henry  Timby,  a  bride  who  has 
just  returned  from  her  Honolulu 
honeymoon,  was  the  complimented 
guest  at  a  bridge  luncheon  given  by 
Miss  Augusta  Corey,  last  Thursday  at 
the  Clift  Hotel,  when  friends  of  the 
former  Miss  Louise  Wilson  assembled 
with  their  hostess  to  greet  the  bride. 
*     *     * 

Mrs.  Taylor  Feted 

Mrs.  Hinckley  Taylor,  one  of  San 
Francisco's  favorite  society  matrons, 
has  been  constantly  feted  while  visit- 
ing in  Portland,  recently.  Mrs.  Theo- 
dore Tuttle  Smart  (nee  Clementine 
Lewis)  gave  a  lovely  luncheon  and 
tea  for  her,  inviting  society  women  of 
the  northern  city  as  guests  to  meet 
her  aunt. 

Then,  Mr.  and  Mrs.  Lee  Schlesinger 
gave  a  dinner  party  for  Mrs.  Taylor. 
Mrs.  Smart  also  gave  another  tea  at 
the  beautiful  Smart  home  in  Portland. 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the   Coast    Hiehway,    Half-Way    Between 
San   Francisco  and   Los  Aneelcs 

An    Inn   of   Unosual    Excellence 

Wire  or  write  for   reservations  on   your 
next  trip  south 


Mrs.    Anfrelo   J.    Rossi 

Mrs.  Rossi  Will  Give 
Series  of  Social  Events 

Mrs.  Angelo  J.  Rossi,  a  great  favor- 
ite in  San  Francisco's  social  realm, 
will  be  hostess  to  groups  of  friends 
this  coming  week  at  two  pretty 
bridge  luncheons. 

The  lovely  Rossi  home,  on  Union 
Street  overlooking  San  Francisco 
Bay,  has  often  been  the  scene  of  at- 
tractive society  events,  teas,  recep- 
tions, bridge  luncheons  and  musicales 
when  the  charming  hostess  has  enter- 
tained, in  her  cordial  and  gracious 
way. 

One  luncheon,  to  be  followed  by 
bridge  games,  will  be  given  on  Mon- 
day, April  25 ;  and  another,  the  fol- 
lowing day.  Mrs.  Rossi  is  known  for 
her  artistic  affairs.  The  flowers  which 
adorn  her  home  on  all  these  occasions 
are  from  California's  best  and  love- 
liest blooms.  This  year,  with  Spring- 
time blossoms  at  the  height  of  their 
glory,  there  will  be  no  doubt,  rare  ar- 
tistic arrangements  to  greet  the 
favored  guests,  at  Mrs.  Rossi's  lovely 
luncheons. 

Mrs.  Rossi  is  famed  for  her  grace, 
too,  in  dramatic  roles  of  Cap  and 
Bells  Club,  where  she  is  one  of  the 
most  prominent  and  best  liked  of  the 
members.  At  the  recent  anniversary 
breakfast  of  Cap  and  Bells  held  in  the 
gold  ballroom  of  the  Fairmont  Hotel, 
Mrs.  Rossi  captivated  the  audience 
with  her  dramatic  ability  in  the  role 
she  essayed  with  ease,  displaying  ex- 
ceptional talent  in  her  characteriza- 
tions. 

Mrs.  John  Sylvester  Pinney,  presi- 


dent of  the  exclusive  Cap  and  Bells 
Club/  will  be  honor  guest  at  Mrs. 
Rossi's  bridge  luncheons,  this  coming 
week,  when  Mrs.  J.  Emmet  Hayden 
and  other  prominent  society  and  club 
women  will  assist  the  hostess  in  wel- 
coming her  friends  at  the  beautiful 
home-gatherings  planned  in  compli- 
ment to  those  whom  she  desires  to 
honor. 


Country  Club  Dance 

The  Monterey  Peninsula  Country 
Club,  known  throughout  the  State  as 
one  of  the  attractive  places  for  so- 
ciety gatherings,  provided  the  setting 
for  a  private  dinner  dance  given  by 
Mr.  and  Mrs.  W.  M.  Garland  to  an- 
other group  of  friends.  Last  Satur- 
day evening,  still  another  Garland 
party  was  given  at  the  Del  Monte 
Hotel,  where  society  folks  dined  and 
danced. 

Guests  at  the  Garland  party  in- 
cluded :  Messrs'  and  Mesdames  John 
J.  Mitchell,  R.  E.  Rodgers,  Earle  C. 
Anthony,  Robert  E.  Hunter,  Richard 
J.  Schweppe,  Clark  Smith,  W.  S. 
Hook,  Jr.,  Herman  Janss,  Mrs.  Grace 
Porter,  Dr.  and  Mrs.  Guy  Cochran; 
the  Misses  Louise  Mitchell,  Polly 
Holbert,  Mary  Paxton ;  and  Mr.  Frank 
W.  Flint,  Jr.,  Mr.  Robert  Farquhar, 
and  Messrs.  Jack  Garland  and  Mar- 
shall Garland. 

Mr.  and  Mrs.  William  May  Garland 
are  prominent  society  leaders  of  Los 
Angeles  and  have  just  come  up  the 
State  to  join  the  fashionables  at 
Pebble  Beach,  where  are  located  some 
of  the  most  beautiful  and  attractive 
homes  in  all  California. 

These  homes  overlook  the  incom- 
parable Monterey  Bay,  about  which 
poets  write,  and  which  artists  en- 
deavor to  perpetuate  on  their  great 
canvasses. 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell   and  Stockton 

San  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN.    Proprietor 


April  16,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Chicago  Visitor 

Mrs.  Mary  Hammond 
Murton  of  Chicago,  who 
has  been  stopping  at  the 
Mark  Hopkins  Hotel  dur- 
ing her  visit  here,  has 
been  feted  at  many  lovely 
affairs  since  her  arrival. 
Mrs.  Murton  is  the  aunt 
of  Mrs.  Howard  Monroe. 
She  plans  to  remain  in 
San  Francisco  for  several 
weeks. 


Saturday  at  the  home  of 
Miss  Helen  Mack,  who  is 
to  be  one  of  Miss  Klink's 
bridesmaids.  The  society 
affair  in  the  Ingleside 
Terrace  home  of  Miss 
Mack  was  one  of  the 
smart  society  events  of 
the  pre-Easter  season, 
beautiful  flowers  having 
been  used  in  a  most  artis- 
tic decorative  plan,  and 
pretty  bridal  motifs  for 
the  table  favors. 


HOTEL  MARK    HOPKINS 
Nob  Hill 

A   Smart   Town   House   for  ; 

Day  or  a  Year 

500  Rooms 

Tariff :   From   S4   per  day 


Mrs.  Irwin  Scott 
Entertains  Visitor 

Mrs.  John  Winston,  Jr., 
sister  of  Mrs.  Irwin  Scott, 
was  the  honor  guest  at 
a    most    interesting    and    delightful 
society  luncheon  given  by  Mrs.  Scott 
last  Friday,  at  the  home  of  the  Scotts 
on  Pacific  Avenue. 

The  guests  included:  Mesdames 
Reid  Funsten,  Harold  Snodgrass, 
Chester  Williams,  Phillip  Finnell, 
Leon  Douglas,  Randolph  Flood,  How- 
ard Brush,  Garton  Keyston,  Miss 
Helen  Hammersmith  and  Miss  Edith 

Fullerton. 

*  *     * 

House-Warming 

Society,  in  gay  array,  gathered 
over  the  last  week-end  at  Pebble 
Beach  at  the  invitation  of  Mr.  and 
Mrs.  William  May  Garland,  who 
opened  their  beautiful  new  home  with 
an  elegant  house-warming. 

Magnificent  in  its  appointments, 
exquisitely  furnished,  and  built  along 
the  lines  of  architectural  beauty,  the 
Garland  home  now  stands  as  one  of 
the  most  attractive  of  the  Pebble 
Beach  society  residences. 

The  house-warming  also  registered 
the  birthday  of  the  host,  William 
Garland,  and  a  huge  birthday  cake 
was  quite  the  center  of  interest  with 
its  artistic  display  on  the  dining  table. 
Some  thirty  or  more  society  folks  at- 
tended the  Garland  house  party  from 

both  the  north  and  the  southland. 

*  *     * 

For  the  Betrothed 

Miss  Rosalie  Howard  and  Mr. 
Walker  Buswell,  whose  engagement 
is  announced,  were  honor  guests  at  a 
dinner  party  given  last  Friday  eve- 
ning by  George  Kleiser,  Jr.,  at  his 
Burlingame  home. 

Misa  Augusta  Corey,  hostess  at  a 
charming  tea  at  the  St.  Francis  Hotel, 
last  Saturday,  gathered  a  number  of 
friends  to  pay  compliments  to  Miss 

Howard,  the  bride-to-be. 

*  »     * 

Bride-Elect  Feted 

Miss  Carol  Klink.  whose  marriage 
to  Mr.  Jack  Claussen  has  been  an- 
nounced for  April  23.  was  the  honor 
guest  at  a  tea  and  bridge  party  last 


McNears  Now  at 
The  Mark  Hopkins 

Mr.   and   Mrs.   George 
W.    McNear,    who    have 
come  to  town  from  Di- 
ablo, are  now  stopping  at  the  Mark 

Hopkins  Hotel  while  in  this  city. 

*  *     * 

Engaged 

Miss  Elizabeth  Kinsey  Dozier, 
daughter  of  Mrs.  Kinsey  Dozier,  has 
just  announced  her  engagement  to 
Mr.  Paul  Ames  Bachelder,  Jr.,  son  of 
Mr.  and  Mrs.  Paul  Ames  Bachelder. 

The  betrothal  was  made  known 
through  cards  sent  to  the  friends  of 
the  happy  young  couple.  Their  fam- 
ilies have  been  friends  for  many 
years  and  are  well  known  in  society 
and  business  circles. 

Miss  Dozier  is  a  granddaughter  of 
Charles  Kinsey  and  the  late  Mrs.  Kin- 
sey. She  graduated  from  Miss  Burke's 
School  and  has  been  a  great  favorite 
among  the  younger  society  set  all 
through  her  advanced  school  courses. 

The  gracious  and  lovable  bride-to- 
be  has  been  feted  considerably  since 
her  engagement  announcement  and 
will  be  quite  the  center  of  many 
beautiful  society  teas,  luncheons  and 
parties  preceding  her  wedding,  which 
is  to  take  place  sometime  this  Sum- 
mer. 

The  young  bridegroom-to-be  is  a 
nephew  of  Mrs.  Charles  Plum,  and  a 
grandnephew  of  the  Misses  Anna  and 
Myra  Holt,  prominent  in  society.  Mr. 
Paul  Ames  Bachelder,  Jr.,  is  a  gradu- 
ate of  the  University  of  California 
and  a  member  of  the  Theta  Delta  Chi 

fraternity. 

*  *     * 

They're  Engaged 

Cards  have  been  received  announc- 
ing the  engagement  of  Miss  Dorothy 
Sinclair  Cornwall  to  Dr.  Ernest  Ken- 
neth Stratton. 

Miss  Cornwall  is  a  graduate  of 
Miss  Ransome's  School  and  since 
then  has  been  continuing  her  study 
of  languages  at  Columbia  University. 
New  York  City.  She  has  many,  many 
friends  in  society  circles  here  where 
her  family  has  been  prominently  con- 
( Continued  on  Page  9) 


Fares 
Cut 

to  the  East 

Effective 

MAY  22 

and  daily  thereafter  until  Sept. 
30.  Return  limit,  October  31. 

For  Example, 

Roundtrips  to— 


Atlanta,  Georgia 
Atlantic  City,  N.  J. 
Boston,  Mass.     . 
Buffalo,  N.Y.      . 
Chatleston,  S.  C 
Chattanooga,  Tenn 
CHICAGO  .     . 
Cleveland,  Ohio 
Columbus,  Ohio 
Dallas,  Texas 
Denver,  Colo.     . 
Duluth,  Minn.    . 
Detroit,  Mich.    . 
Fort  Worih.Texas 
Houston,  Texas 
Havana,  Cuba     . 
Indianapolis,  Ind. 
Jacksonville,  Fla. 
Kansas  City,  Mo. 
Knoxville,  Tenn. 
Louisville,  Ky.    . 
Memphis,  Tenn. 
Minneapolis.  Minn 
Montreal,  Que. 
New  Orleans,  La. 
Nashville,  Tenn 


$113.60 

153.34 

157.76 

124.92 

131.40 

,     107.48 

90.30 

.     112.86 

,     112.80 

,      75.60 

,      67.20 

.      9900 

.     109.92 

.      75.60 

.      75.60 

.     170.70 

.     103.34 

.     124.68 

.      75.60 

.     113.60 

.     105.88 

.      89.40 

.      91.90 

.      1-48  72 

►      89.40 

102.86 


New  York  City,  N.Y.  1 5 1.71 

Niagara  Falls, NY      .    .  124.';2 

OkhhormCity.Okla.      .  75.60 

Omaha.  Neb 73 

Philadelphia,  Pa.     .     .     .  149  22 

Pittsburgh,  Pa    ....  124.06 

Portland1.  Maine      .     .     .  165.60 

Providence,  R.  I.     .    .    .  157.76 

St.  Louis.  Mo 85.60 

St.  Paul,  Minn 91.90 

San  Anto  nio,  Texaj     .     .  75.60 

Savannah,  Ga 127  24 

Toronto.  Ont 125.72 

Washington,  D.  C  14586 

Wheeling,  W.  Va.       .     .  123.60 

4  great  routes  for  trans- 
continental travel. 
Qo  one  w ay,  return  another. 

Ask  about  Southern  Pacific's 

Great  Circle Touro/  the  L'nited  States 

greatest  summer  travel  bargain. 

Southern 
PaciMc 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  16,  1927 


>LEj4SURE$W4ND 


OBEY    NO    WAND  BU7  PLEASURE'S 

_  lorn  Moore- 


By  Josephine  Young 


Welcome  Mr.  Duffy! 

Henry  Duffy,  or,  as  he  is  fondly 
and  familiarly  called,  "Terry"  Duffy, 
is  receiving  hearty  welcomes,  each 
night,  at  the  Alcazar  Theater,  where 
the  distinguished  and  popular  actor- 
manager  and  theater  owner  is  appear- 
ing in  "The  Patsy." 

Both  Duffy  and  his  leading  lady, 
Dale  Winter,  received  rounds  of  en- 
thusiastic applause  on  the  first  night 
of  their  re-appearance  at  the  O'Far- 
rell  Street  playhouse.  These  plaudits 
established  a  criterion  for  subsequent 
curtain-calls,  for  with  each  night's 
performance,  the  enthusiasm  in- 
creases and  the  applause  becomes 
louder,  longer  and  more  insistently 
lingering. 

This  Barry  Conner's  comedy,  "The 
Patsy,"  is  abundantly  humorous  with 
just  the  right  touch  of  pathos  to  add 
value  to  its  force  and  appeal.  It  is  a 
play  to  incite  laughter  and  to  arouse 
tears,  yet  so  subtly  and  so  serenely 
done  that  you  treasure  the  one  and 
cannot  fail  to  value  the  other. 

"The  Patsy"  has  to  do  with  a  fam- 
ily by  the  name  of  Harrington, 
middle-class  folks  with  the  indomit- 
able "will"  of  Ma  Harrington  and  the 
docility  of  Pa. 

George  Warren,  drama  editor  and 
critic  of  the  Chronicle,  has  said  of 
Henry  Duffy  in  his  character  por- 
trayal in  "The  Patsy"  something  like 
this: 


GRAYSTONE  240 


N.    W.    CORNER 

POLK  and  POST  STS. 


"  'Terry'  Duffy  came  back  strong 
enough  and  likeable  enough  to  make 
you  wonder  why  he  had  been  away 
for  a  year  from  the  footlights. 

"He  gave  a  fine  straightforward 
performance,  just  a  bit  different,  and 
he  was  in  it  heart  and  soul,  acting  it 
for  all  its  points  and  everything  he 
could  find  that  would  please  his  own 
people." 

"Welcome,"  thrice  "Welcome," 
Henry  Duffy,  and  all  the  Duffy  play- 
ers, who  this  week  will,  no  doubt, 
pack  the  Alcazar  Theater  just  as  they 
have  been  packing  the  house  every 
night  since  The  Patsy  began  its  mag- 
netic power  at  the  popular  playhouse. 

Dale  Winter  is  wistful,  shy  but  re- 
sourceful, in  her  portrayal  of  "Pat," 
while  Henry  Duffy,  playing  opposite, 
as  her  lover,  is  "Tony."  The  action  of 
the  entire  play  revolves  about  these 
two  characters  from  whom  all  the 
cast  take  their  cue  for  splendid 
acting. 

John  Stokes,  a  new  player  for  the 
Alcazar,  plays  the  part  of  "Pat's" 
father.  Alice  Buchanan,  who  gave 
an  excellent  character  portrayal  some 
time  ago  in  "Cobra,"  takes  the  role  of 
the  selfish  older  sister. 

Florence  Roberts  is  the  mother. 

J.  Anthony  Smythe,  Eunice  Que- 
dens,  Henry  Caubisens  are  in  the 
cast.  Henry  Duffy,  himself,  and  Ed- 
win Curtis,  direct  the  performance, 
which  like  all  Alcazar  productions, 
has  superior  scenic  features. 

This  comedy,  which  tells  the  story 
of  a  misunderstood  girl  who  turns  the 
tables  on  everyone,  is  an  excellent  ve- 
hicle for  the  esteemed  Henry  Duffy 
and  Miss  Winter,  who  are  now  "back 
where  they  are  loved,"  and  let  us  pre- 
dict for  some  time  to  come. 
*     *     * 

Curran 

Have  YOU  seen  "The  Vagabond 
King"? 

If  not,  don't  miss  it.  For  you  can- 
not let  the  pleasures  of  this  ringing 
operetta  pass.  You  can't  afford  to 
miss  it. 

Based  on  the  story  of  Justin  Mc- 
Carthy's "If  I  Were  King,"  with  its 
amorous  love  affairs  and  the  political 
intrigues  of  a  roustabout  poet,  Fran- 
cois Villon,  this  operetta  by  Russell 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell,  nr.  Powell 

"The    Patsy."     Dale    Winter    and    Henry    Duffy 
in  the  cast. 

Capitol,  Ellis,  nr.  Market 

"Paint    Pony.''     "Oklahoma    Bob"   Albright    in 
a   musical    melodrama. 

Columbia,  Geary,  nr.  Mason 

"The   Last   of   Mrs.    Cheyney."     Ina   Claire. 

President,  McAllister,  nr.  Market 

"Laff    That    Off."      New   comedy    production    of 
Henry  Duffy. 

Curran,,  Geary,  nr.  Mason 


"The    Vagabond    Kin?.' 
"If  I  Were  KlnR.' 


Operatic    version    of 


Wilkes,  Geary,  at  Mason 


"An  American  Trajtedy."  Modern  drama  writ- 
ten by  Theodore  Dreiser. 

VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

On  the  screen,  "The  Perfect  Sap."  Ben  Lyon 
and  Pauline  Starke.  Ernest  Ball,  Mr.  and 
Mrs.   Barry  on    the   vaudeville   program. 

Orpheum,  O'Farrell,  nr.  Powell 

Daphne  Pollard  in  "Memories  of  the  Opera." 
Walter  Krausgrill,  Wanzer  and  Palmer,  Miss 
Bobby  Adams  in  "Personality  Plus,"  and  other 
acts   of   vaudeville. 

Pantages,  Market  at  Hyde 

"The  Auctioneer''  on  the  screen.  Marion 
Nixon,  Gareth  Hughes,  and  seven  acts  of 
vaudeville. 

Union  Square,  O'Farrell,  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  and  22nd 

Vaudeville — Pictures. 

ON  THE  SCREEN 

DOWN   TOWN 

California,  Market  at  4th 

"The  Telephone  Girl."  Madge  Bellamy,  Hol- 
hrook  Blinn,  Warner  Baxter.  Attilio  Laraia 
conducting  the  California  orchestra,  and  a 
supplementary    program. 

Cameo,  Market,  opp,  5th 

"The   Gorilla    Hunt." 

Casino,  Ellis  at  Mason 

Sat..  "The  Truth  About  Women"  and  "The 
Prafrie  Pirate";  Sun.,  Mon.,  "The  Mystery 
Club"  and  "Then  Came  the  Woman";  Tues.. 
Wed..  "The  Old  Soak"  and  "North  Star"; 
Thurs.,  Fri.,  "Devil's  Island"  and  "Jack  of 
Hearts." 

Granada,  Market  at  Jones 

"Cabaret."  Gilda  Gray,  Tom  Moore,  Chester 
Conklin.  Vavara  conducting  the  Granada  or- 
chestra in   the  Jack  Partington   presentation. 

St.  Francis,  Market,  bet.  5th-6th 

"Tell  It  to  the  Marines."  Lon  Chancy  as  the 
sergeant   of   Marines. 

Warfield,  Market,  nr.  Taylor 

"Frisco  Sally  Levy."  Sally  O'Neil,  Tenen 
Holz,  Kate  Price.  Rube  Wolf  and  his  band  in 
a  Fanchon  and  Marco  "Idea,"  and  a  supple- 
mentary  program. 

RESIDENCE   DISTRICTS 

Alhambra,  Polk  and  Green 

Sat..  Sun.,  "That  Model  From  Paris."  Bert 
Lytcll,  Marceline  Day.  Mn.,  Tues..  Wed.. 
"The  Nervous  Wreck."  Thurs.,  Fri.,  "The 
Blonde   Saint."     O'Neill   Sisters'   Kiddies. 

Royal,  Polk  and  California 

Sat..  "Silken  Shackels"  and  "Her  Man  of 
War";  Sun..  "The  Outsider."  Jacqueline  Lo- 
gan, Lou  Teltegen.  Mon..  Tues.,  Wed..  "The 
Show."  John  Gilbert,  Renee  Adoree.  Thurs.. 
Fri..    "Flame   of   the   Argentine." 


April  16,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Janney  has  snappy  situations,  showy 
scenes  and  several  songs  which  send 
you  away  humming  the  melodies. 

Friml  wrote  the  music  for  "The 
Vagabond  King,"  and  that  is  suffi- 
cient guarantee  for  excellence. 

John  Mealy  has  the  role  of  the  poet, 
a  part  he  plays  to  perfection  in  his 
characterization  of  Villon.  His  youth, 
his  grace,  his  dramatic  ability  are 
faithfully  adapted  according  to  the 
young  star's  own  version  of  the  role. 
Genevieve  Wallin  sings  the  part  of 
the  lady  -  at  -  court,  sweetheart  of 
Villon. 

Substance  is  added  to  the  romantic 
episodes  in  "The  Vagabond  King"  by 
the  splendid  chorus  which  appears  in 
outstanding  song  features  all  along 
through  the  operetta.  Archers  and 
tavern  hangers-on,  dancers,  court 
ladies  and  court  attendants,  courtiers 
and  pages,  sing  in  ringing  chorus 
numbers,  "The  Song  of  the  Vaga- 
bond" being  one  song  that  is  favored, 
especially. 

"Only  a  Rose"  is  whistled,  hummed 
and  danced — ever  since  "The  Vaga- 
bond King"  came  to  town. 
*     *     * 

President 

"Laff  That  Off,"  the  fun-provoking 
play  of  New  York,  will  have  its  West- 
ern premiere  at  the  President  Theater 
Sunday  afternoon,  and  Henry  Duffy, 
also    manager    and    owner    of    this 


HOTEL 


'Dancing 


On  Top  a  the  World 
Eddie   Harkness 

all  J  his  tntestr* 

Dinner  Dance  C~  Supper  Dame 
Nightly— txttpt  Sanday.Tea  every 
afternoon  —  txctpt  Sh  nJ.n  —  four 
til  six.  t «  Special  Dollar  Tea 
Dansant  Monday  and  Saturday 
Afternoons. 

HOTEL  MARK  HOPKINS 
itor nit  at   M .i 


theater,  predicts  that  it  will  be  as 
successful  here  as  it  was  in  New  York 
where  it  was  a  big  drawing  card. 

The  story  concerns  three  young 
men  who  take  into  their  bachelor 
quarters  a  stranded  actress  on  a  basis 
of  no  love  making.  The  result  is 
amusing. 

Leneta  Lane  has  the  role  of  the 
young  heroine  in  the  story.  This  part 
is  represented  as  one  requiring  great 
things  of  the  actress. 

The  trio  of  love  makers  will  be 
handled  by  Ben  Taggart,  Kenneth 
Daigneau,  and  Earl  Lee.  The  com- 
pany includes  Frank  Darien,  Helen 
Keers,    Dorothy    LaMar,    Joseph    De 

Stefani  and  Olive  Cooper. 

*  *     * 

Capitol 

"Oklahoma  Bob"  Albright  is  play- 
ing this  week  at  the  Capitol  Theater 
in  a  musical  melodrama  titled  "Paint 
Ponies." 

Albright  has  been  on  the  vaudeville 
stage  for  a  long  time  and  has  won 
admirers  with  his  warm  personality. 
He  has  had  this  play  written  for  him 
by  Thomas  S.  Van.  The  music  was 
written  by  Joseph  Ghiradelli,  William 
Lawrence,  Leonard  0.  Stevens  and 
0.  M.  Watson. 

The  pinto  pony  that  is  Albright's 
boon  companion  takes  part  in  the 
performance.  There  is  also  a  cast  of 
twenty-five  players  supporting  him. 

Scenes  familiar  to  Albright  are 
written  into  the  play.  They  shift 
from    Wyoming    to    New    York    and 

back  again  to  Wyoming. 

*  *     * 

Wilkes 

"An  American  Tragedy,"  the  play 
taken  from  the  books  of  Theodore 
Dreiser,  is  continuing  at  the  Wilkes 
Theater  this  week. 

The  story  had  to  be  boiled  down 
tremendously  from  book  form  to  fit 
the  stage.  It  took  Dreiser  two  vol- 
umes to  say  what  he  had  to  say,  and 
we  are  able  to  assimilate  the  play  in 
a  little  over  two  hours. 

This  is  an  ultra-modern  play  deal- 
ing with  complexes.  We  wonder 
what  people  did  twenty  years  ago 
without  them.  The  principal  char- 
acter in  the  play,  a  youth,  has  a  num- 
ber of  complexes.  At  the  beginning 
they  are  bad  and  they  get  continually 
worse.     At  the  end  the  youth  is  led 

to  the  electric  chair. 

*  *     * 

Pantages 

The  motion  picture  of  David  Bel- 
asco's  stage  success.  "The  Auction- 
eer." is  being  filmed  at  the  Pantages 
Theater  this  week. 

George  Sydney  has  the  role  made 
famous  by  Belasco.  Supporting  him 
are  Marion  Xixon  and  G  a  r  e  t  h 
Hughes. 

This   is  a   modern   version   of  the 


More  freedom  when  elec- 
tric range  cooks  for  you 

Cooks   automatically   while 
you're  out  in  the  sunshine 

The  electric  range  eliminates  the 
hours  of  watching  in  the  kitchen. 

That  is  why  many  women — perhaps 
some  of  your  neighbors  —  have  more 
freedom.  For  an  electric  range  cooks 
automatically. 

While  you're  away  the  electric  cur- 
rent turns  on  at  any  time  you  wish. 
After  cooking  is  finished  it  turns  off. 

When  you  return,  the  dinner  is  deli- 
ciously  done  and  ready  to  serve.  Even 
if  you  come  home  an  hour  late,  the 
insulated  oven  keeps  the  food  warm. 

One  of  our  representatives  will  glad- 
ly tell  you  about  the  electric  range 
and  how  it  gives  you  freedom,  a  cool 
summer  kitchen  and  keeps  cooking 
utensils  clean.  Just  phone  or  write 
to  P  G  and  E  office. 


-PACinc  sssvlCf* 

Pacific  Gas  and  ElectricCompany 

Owned  •  Operated  •  Managed 
by  Catifomians 

107-J27 


©wells 

^^^jAllOilAl  CMS! 

(offee 


-iho  better  tt^eb 


GEO.    W.    CASWELL 

Sut:er  6654  or  Oal 
Telephone  D 

I. "00, tOO    cup*    *»"    *.r*fd    at    the 
Pa  nam  a- Pact  fir    Int. -national    Exposition 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  16,  1921 


Why  Be  Content 
With  5%  or  6%? 

You  can  get  7%,  10%,  15%  or 

even  20%,  according  to  age, 

absolutely  guaranteed 

Why  deprive  yourself  one  day  longer 
than  necessary  of  comforts  which  this 
LARGER  INCOME  will  provide  for  you? 
Why  run  the  RISK  of  using  up  your  capi- 
tal, of  diminishing  your  income,  or  even 
losing  all  through  an  unfortunate  invest- 
ment? Why  not  make  your  income  SURER 
as  well  as  LARGER,  and  thereby  enjoy 
contentment  of  mind,  better  health,  longer 
life?  ANNUITANTS— WHO  NEED  NOT 
WORRY— LIVE  LONGER. 

Do  what  many  others  have  done  and  are 
doing;  invest  your  capital  in  an  annuity 
with  the  SUN  LIFE  OF  CANADA  — the 
great  annuity  company.  You  can  double 
or  even  treble  your  present  income  in  this 
manner.  This  increased  income  will  be  paid 
to  you  AS  LONG  AS  YOU  LIVE.  It  will 
never  fail.  No  more  worry,  no  more  won- 
dering how  to  make  ends  meet.  Think 
what  it  would  mean  to  you — a  far  larger 
income;  and  absolutely  safe  income;  an 
unalterable  income  for  life,  guaranteed  by 
a  company  more  than  fifty  years  old,  with 
over  THREE  HUNDRED  MILLION 
ASSETS  under  very  strict  Government 
supervision. 

Better  terms  are  granted  in  case  of  im- 
paired health,  and  there  arc  many  kinds  of 
annuities  including  a  guaranteed  return  of 
purchase  price  and  also  joint  annuities  pay- 
able as  long  as  either  may  live. 

Write  for  full  details  regarding  our  an- 
nuities; so  that  we  can  show  you  how 
much  better  you  can  employ  your  capital 
— what  a  much  larger  income  you  can 
enjoy;  and  how  much  safer  it  will  be. 
Courteous,  expert  advice  will  be  given  to 
you  without  obligation  if  you  mail  in  this 
coupon. 

Over  One  Billion  Dollars 
of  Insurance  in  Force 


P.  M.  JOST.  Manasrer 

Sun   Life  Assurance  Co.  of  Canada. 

315    Montgomery   St.,   San    Francisco. 

If  I  should  deposit 

dollars  with  your  company,  how  much  an- 
nuity  would  I  get  for  life?     I  was  born 

day  of ,  18 


Name 


Address 


great  American  drama.     It  is  filled 
with  pathos  and  comedy. 

In  addition  to  the  vaudeville  acts, 
Shad   Rosebrook   conducts   the   Pan- 

tages  orchestra. 

*  *     * 

Granada 

Gilda  Gray  in  "Cabaret"  is  the  film 
attraction  at  the  Granada  Theater 
this  week. 

In  addition  to  Miss  Gray's  dancing 
there  is  a  story  of  romance  and  drama 
woven  into  this  picture.  Tom  Moore 
and  Chester  Conklin  are  also  in  the 
cast. 

Vavara,  the  new  conductor  of  the 
Granada  orchestra,  is  seen  in  a  Jack 
Partington  creation. 

There  is  also  a  supplementary  pro- 
gram of  short  films. 

California 

Madge  Bellamy,  Holbrook  Blinn 
and  Warner  Baxter  are  playing  at  the 
California  this  week  in  "The  Tele- 
phone Girl." 

The  story  tells  of  the  inside  work- 
ings of  a  telephone  and  what  goes  on 
when  we  get  our  number.  The  tele- 
phone girls  have  to  tolerate  more 
abuse  than  we  realized  existed.  Just 
how  important  a  telephone  message 
can  be  is  shown  when  a  Governor  is 
defeated  for  election  when  he  fails  to 
get  his  number. 

Attilio  Laraia  conducts  the  Califor- 
nia orchestra  and  there  are  supple- 
mentary films. 

*  *     * 

Warfield 

"Frisco  Sally  Levy"  with  Sally 
O'Neil  playing  the  title  role,  comes  to 
the  Warfield  Saturday  as  the  screen 
feature.  This  is  a  comedy  romance 
of  a  Jewish-Irish  family,  its  locale  be- 
ing San  Francisco. 

One  of  the  highlights  of  this  pic- 
ture is  the  filming  of  a  San  Francisco 
St.  Patrick's  Day  parade,  in  which 
Sally  rides  in  a  float  in  this  parade. 
Charles  Delaney,  hero  of  "College 
Days,"  plays  opposite  Sally  as  a  ro- 
mantic young  Irish  traffic  cop  in  love 
with  the  heroine. 

William  Beaudine,  famous  as  the 
director  of  "Little  Annie  Rooney," 
and  other  notable  productions,  di- 
rected this  picture  for  Metro-Gold- 
wyn-Mayer. 

Tenen  Holta,  noted  Yiddish  actor, 
appears  as  the  father.  Kate  Price  is 
the  mother.  Roy  D'Arcy,  Leon 
Holmes,  Turner  Savage  and  Helen  Le- 
vine  are  in  the  cast.  Cameo,  the  dog 
comedian,  has  an  important  place. 

Fanchon  and  Marco  present  the 
Connor  Twins,  late  of  the  Ziegfeld 
Follies.  Gill  and  Warren,  two  ebony 
jazz  knights;  Badger  and  Muesler, 
two  boys  singing  blues,  and  Rube 
Wolf  and  his  greater  band  complete 
the  program. 


St.  Francis 

"Tell  It  to  the  Marines"  is  being 
held  over  another  week  at  the  St 
Francis  Theater. 

Lon  Chaney  is  the  star  of  this  pic- 
ture. He  has  the  role  of  a  top  ser- 
geant of  Marines.  He  has  to  ride  his 
boys  and  then  turn  around  anc 
mother  them.  Chaney  fills  the  role  tc 
perfection.  The  boys  love  their  "top- 
kick"  and  he  in  turn  is  jealous  oi 
their  accomplishments. 

There  is  also  a  short  film  of  the 
Marines  in  China  at  the  present  time 

Andrea    Setaro    has    arranged    i 

musical  prologue. 

*     *     * 

Orpheum 

A  new  show  will  be  given  at  the 
Orpheum  for  Easter  week,  which  is 
also  announced  by  the  theater  man- 
agement as  National  Vaudeville  Art- 
ists' Week. 

Daphne  Pollard,  "direct  from  Lon- 
don," a  comedy  star  of  the  English 
music  halls,  will  be  heard  in  songs, 
characterizations  and  comedy.  The 
vaudeville  debut  of  Walter  Krausgrill 
and  his  orchestra,  featuring  Doug 
Isitt  in  "20  Minutes  at  the  Balcon- 
ades,"  is  an  attraction  of  the  pro- 
gram. 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day  and   Night 

City    Sichtsccinv       -     -     -     -     -     S3. 00  per  hour 

Shopping:     --------       2.50  per  hour 

Short    Trips,    Taxicab    Rates 


PROSPECT 

4000 


585   Post.   St.. 
San  Francisco 


Di 


•HCffiOGRAPHS 

|  Qjjve  Forever 


April  16,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


"Memories  of  the  Opera,"  with 
Caesar  Rivoli  and  a  company  of  ten 
distinguished  artists  coming  direct 
from  Vienna,  is  an  outstanding  head- 
liner  of  the  bill  this  week.  Miss 
Bobby  Adams,  "personality  plus"; 
Arthur  Wanzer  and  Maybelle  Palmer 
in  "One  Saturday  Night,"  and  Frank 
Wilson  in  "Cyclone-Ology"  completes 
the    week's    attractions    at    the    Or- 

pheum. 

*     *     * 

Golden  Gate 

"The  Perfect  Sap"  is  the  screen 
feature  this  week  at  the  Golden  Gate 
Theater  with  Ben  Lyon  and  Pauline 
Starke  in  the  starring  roles.  The 
comedy  elements  and  the  thrilling 
escapades  of  the  exciting  story  carry 
the  plot  along  at  a  lively  gait. 

Ernest  Ball  and  Mr.  and  Mrs.  Barry 
are  vaudeville  attractions  on  the 
Golden  Gate  program,  coming  over 
from  their  Orpheum  triumphs  in  the 
character  study,  "Clinging  Ivy."  The 
act  was  written  by  Barry  and  he 
plays  well  the  part  of  "Sweet  Wil- 
liam," while  Mrs.  Barry  takes  the 
part  of  Ivy  Perkins  or  the  clinging 
ivy. 

There  are  always  pleasing  musical 
numbers  at  the  Golden  Gate  Theater 
too  good  to  miss,  in  addition  to  the 
news  reels  and  short  screen  features. 


SOCIETY 

(Continued  from  Page  4) 

nected  with  San  Francisco's  business 
and  social  life. 

Last  Saturday,  Miss  Cornwall  in- 
vited a  few  of  her  intimate  friends  to 
the  home  of  her  parents  on  Pacific 
Avenue,  at  that  time  making  known 
her  pretty  secret.  That  same  evening 
Mr.  and  Mrs.  Cornwall  gave  a  dinner 
party  to  friends  when  the  engage- 
ment was  announced. 

Dr.  Stratton  was  at  one  time  in  the 
army  of  the  United  States  and  served 
three  years  overseas  during  the 
World  War.  He  came  to  San  Fran- 
cisco from  New  York  a  few  years  ago. 

While  wedding  plans  are  not  en- 
tirely completed  for  the  nuptials  of 
Miss  Dorothy  Sinclair  Cornwall  and 
Dr.  Ernest  Kenneth  Stratton,  the 
date  of  the  ceremony  has  been  named 
for  Wednesday,  June  1.  at  the  home 
of  the  bride's  parents. 

Mr.  and  Mrs.  Bruce  Cornwall  and 
their  two  sons.  Sherman  and  Bruce, 
will  leave  shortly  after  the  wedding 

for  a  trip  abroad. 

*     *     * 

Hotel  Fairmont 
Scene  of  Club  Events 

Hundreds  of  prominent  club  women 
gathered  in  the  gold  ballroom  of  the 
Fairmont  Hotel  last  week  to  see  a 
beautiful  fashion  show  presented  by 
Hale  Brothers  under  the  auspices  of 
the  Builders'  Club. 


Leaders  in  the  club  life  of  the  city 
acted  as  hostesses,  the  gracious  presi- 
dent, Mrs.  Christopher  Barre,  being 
assisted  by  many  of  the  most  distin- 
guished club  women  of  the  city.  Mrs. 
N.  Lawrence  Nelson,  past  president 
of  the  Pacific  Coast  Women's  Press 
Association,  the  Association  of  Pio- 
neer Women,  the  Hypatia  Club,  and 
many  other  women's  organizations 
was  hostess  at  the  Fairmont  Hotel 
fashion  show.  Miss  Alice  Lathrop 
Kenyon,  in  charge  of  the  event,  and 
Mrs.  Henry  Boyen,  chairman,  were 
greatly  responsible  for  the  success  of 
this  club  gathering,  one  of  the  largest 

of  the  present  club  season. 
*     *     * 

Lorner  Dinner 

Mrs.  L.  C.  Lorner  entertained  at 
dinner  at  the  Hotel  Mark  Hopkins 
Thursday  in  honor  of  Mrs.  Joseph 
Green.  Sixteen  guests  were  invited  to 
bid  adieu  to  Mrs.  Green  previous  to 
her  journey  to  New  York  by  way  of 
the  Panama  Canal.  The  decorative 
plans  for  the  table  were  beautiful, 
with  an  abundance  of  lovely  Spring 
blossoms. 


Dr.  and  Mrs.  George  Warren  Pierce 
gave  a  charming  dinner  party  re- 
cently at  the  Hotel  Mark  Hopkins  in 
compliment  to  Mrs.  William  New  of 
Los  Angeles.  The  invited  guests  on 
this  delightful  occasion  included: 
Mesdames  and  Messrs.  Fred  Boole, 
Harold  Black,  William  Gay,  James 
Reilly,  Mrs.  Ford  Edwards,  the 
Misses  Rosalind  and  Josephine  Olcese 
and  Dr.  Edward  Liston,  Dr.  Edward 

Bull  and  Dr.  Wilbur  Swett. 
*     *     * 

Miss  Whitmire  Entertains 

Miss  Ethel  Whitmire,  prominent  in 
writing  circles  and  well  known  editor 
of  club  women's  affairs,  was  hostess 
to  Mrs.  William  Randolph  Hearst, 
wife  of  the  newspaper  publisher  and 
owner,  at  a  most  delightful  tea  given 
in  the  Women's  City  Club  last  week, 
on  Post  Street. 

Miss  Whitmire's  guests  who  gath- 
ered to  greet  the  gracious  Mrs.  Hearst 
included  Mesdames  William  Young, 
Howard  Park,  Louis  Monteagle, 
Harry  Harper,  Noel  Porter,  Randolph 
Apperson,  Richard  Clark,  Harry  Klue- 
gel,  George  Hearst,  Charles  Stetson 


^Cnte 


y/ 

exira  fast 
extra  fine 
extra  fare 

■■ 

p.m.  dul| 


one  dag  nearer 


The  equipment  i>  the  last 
word  in  car  building.  An 
all-Drawing-room  Pull- 
man, of  course;  an  Obser* 
\  ation  Pullman,  and  Com- 
partment and  Section 
Pullman-.  A  Club  car,  too, 
and  Fred  Harvey  Diner. 
On  The  Chief  ibo  HC  mam 

new  tea  IV unge 

and  ladies' maid,  barber, 

v&fet  and  manicure  -service; 

shower  baihv 


Santa  Fe  Ticket  Offices  and  Travel  Bureaus 


dOl  Market  Street 


Telephone  Sutler  7600 
SAX  FRANCISCO 


Ferry  Depot 


OAKLAND  BERKELEY 

1.14  nth  Str**l  2134  l"nncr«ily  At*. 

SAN   JOSE 
15    East    Santa   Clara   St. 


SACRAMENTO  SANTA  ROSA 

1006  K  Street  :16  Fourth  Street 

STOCKTON 

221   First   National   Bank  Bid*. 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  16,  1927 


Wheeler,  Charles  Stetson  Wheeler, 
Jr.,  Albert  Clark,  Robert  Clark,  Rea 
Ashley,  Prentis  Cobb  Hale,  Gilbert 
Low  Stradley,  Phoebe  Rockwell,  Par- 
ker Maddux,  James  Swinnerton,  Ed- 
ward Rainey,  A.  J.  Aicher,  Gray  Han- 
son, Gaillard  Stoney,  William  B.  Ham- 
ilton, Edward  Glaser,  Ernest  Motte, 
Charles  Staat  Moore,  Frank  Panter, 
Harry  Field,  William  Palmer  Lucas. 

*  *     * 

Newspaper  Celebrity 
Staying  at  Mark  Hopkins 

Mr.  and  Mrs.  S.  N.  Hershenhorn  of 
Chicago  have  been  spending  their 
honeymoon  at  the  Mark  Hopkins 
Hotel  while  in  this  city.  The  bride  is 
the  former  Miss  Sylvia  Koven,  prom- 
inent in  Chicago  society.  Mr.  Hersh- 
enhorn is  one  of  the  executives  of  a 
large  Chicago  newspaper.  The  Hersh- 
enhorns  plan  to  remain  at  the  Mark 
Hopkins  about  two  weeks. 

*  *     * 

Lovely  Luncheon 

Mrs.  Charles  G.  Hansen  entertained 
at  a  lovely  luncheon  given  in  the  Gray 
Room  of  the  Fairmont  Hotel  recently, 
assisted  by  Mrs.  Willard  Barnes 
Morris. 

Table  decorations  included  artistic 
baskets  of  roses  and  Spring  blossoms 
linked  together  with  garlands  of  pan- 
sies.  Royal  blue  candlesticks  held 
pink  and  blue  candles  in  alternate 
arrangements. 

The  guests  at  this  beautiful  society 
affair  included:  Mesdames  J.  W. 
Dickey,  W.  D.  Dickey,  W.  H.  Heinz- 
man,  Lloyd  Bryan,  George  Egleston, 
C.  G.  Gauntlett,  C.  E.  Hyde,  H.  C. 
Warren,  C.  L.  Brown,  J.  H.  Hiester, 
A.  D.  Tietjen,  Claire  Ruggles,  F.  M. 
Smith,  Norman  Wear,  Lloyd  Ketron, 
Malcolm  Neal,  R.  D.  McElery,  L.  P. 
Player,  John  Hamilton,  A.  T.  Shan- 
non, W.  B.  Norris,  George  Newman. 

*  *     * 

Off  to  Italy 

Chevaliero  Zeno  Borserini  and  Mrs. 
Borserini  of  the  Fairmont  Hotel  left 
on  April  6  for  New  York  and  sailed 
on  April  14  via  the  S.  S.  "Roma" 
for  Europe,  where  they  intend  visit- 
ing relatives  who  have  beautiful  vil- 
las at  Tuscany  and  Lake  Como  in 
Italy.  Prior  to  their  leaving  the  city 
a  number  of  their  friends  gave  affairs 
in  their  honor.  Chevaliero  Borserini 
was  knighted  by  the  King  of  Italy 
during  the  past  year.  He  has  a  host 
of  .friends,  especially  at  the  Fairmont 
Hotel,  where  his  courtesy  and  con- 
sideration of  everyone,  as  well  as  his 
marvelous  ability,  have  made  Cheva- 
liero Zeno  Borserini  one  of  the  highly 
esteemed  men  of  San  Francisco  and 

all  California. 

*  *     * 

Senator  Phelan 
Entertains  Publisher 

Former  Senator  James  D.  Phelan 


was  the  host  at  a  luncheon  given  last 
week  in  honor  of  Mrs.  William  Ran- 
dolph Hearst,  who,  with  her  husband, 
came  to  California  to  participate  in 
the  formal  dedication  of  the  Phoebe 
Hearst  Memorial  Hall  at  Berkeley 
last  week. 

Senator  Phelan's  guests  at  the 
Hearst  luncheon  included  Messrs.  and 
Mesdames  William  Randolph  Hearst, 
J.  Downey  Harvey,  Atholl  McBean, 
Charles  W.  Fay,  George  A.  Pope, 
James  Rolph,  Jr.,  Mayor  of  San  Fran- 
cisco,   and    Mrs.    Rolph,    and    Haig 

Patigian. 

*  *     * 

Elaborate  Preparations 
For  Style  Exhibitions 

Elaborate  preparations  are  being 
made  for  the  Fashion  Show  Tea  to  be 
given  on  Monday,  April  25,  at  the 
Mark  Hopkins  Hotel  under  the  direc- 
tion of  the  Junior  League,  for  the 
benefit  of  their  funds. 

Mrs.  Ralston  Page  has  charge  again 
of  the  Fashion  Show,  in  which  society 
debutantes  and  matrons  pose  as  man- 
nikins  in  displaying  the  exquisite 
gowns. 

Mrs.  Page  is  planning  to  have  a 
long  promenade  running  the  length 
of  Peacock  Court  and  the  Room  of  the 
Dons.  At  different  points  along  the 
runway,  spotlights  will  play  upon  the 
society  mannequins. 

Some  of  the  society  women  who 
will  appear  in  the  coming  Fashion 
Show  are  Mesdames  Jerd  Sullivan, 
George  Thierbach,  John  Burgard,  Coy 
Filmer,  David  Conrad,  Howard  Flem- 
ing and  the  Misses  Mollie  McBryde, 
Harriet  Wirtner,  Helene  Lundborg, 
Ruth  Langdon,  Martha  Ransome,  Ad- 
rienne  Sharp,  Phyllis  Fay,  Barbara 
Sesnon,    Frances    Ames    and    Emily 

Clift  Searles. 

*  *     * 

Mrs.  Morbio  Returns 

Mrs.  Carlo  Morbio,  who  was  named 
as  the  new  president  of  the  San 
Francisco  Musical  Club  at  the  Fair- 
mont Hotel  meeting  this  week,  has 
just  returned  from  the  south,  where 
this  talented  young  society  woman 
and  musician  was  entertained  at 
many  delightful  affairs. 

Mrs.  Morbio  is  a  great  social  favor- 
ite in  addition  to  being  a  particularly 
brilliant  musician.  Her  singing  and 
original  program  numbers  are  ever 
eagerly  welcomed  by  society  and  mu- 
sical groups  before  whom  she  has 
appeared  on  notable  occasions.  She  is 
the  wife  of  Carlo  Sutro  Morbio,  at- 
torney-at-law,  of  the  prominent  Sutro 
family  so  well  known  in  California's 
legal  circles  and  society. 

*  *     * 

Mrs.  Unger's  Luncheon 

One  of  the  outstanding  luncheons 
of  the  week  was  given  by  Mrs.  Frank 
Unger    at    the    Fairmont    Hotel.     A 


large  oval  table  was  decorated  to 
represent  an  orchard  in  full  bloom.  It 
made  a  charming  picture. 

Mrs.  Howard  Van  Orden  and  Mrs. 
William  Leahy  assisted  Mrs.  Unger 
in  receiving  her  guests,  who  included: 
Mesdames  Helen  Fanning,  Arthur 
Harris,  William  Windeler,  Fred  Bock- 
man,  Dwight  McCormick,  Heiman 
Martens,  Harry  Weaver,  William 
Thompson,  William  Leahy,  Walter 
Johnson,  Lyle  Jacks,  Leo  Gillig,  Wil- 
liam Kutter,  Mark  Noon,  William 
Ahern,  Lloyd  Keyes,  Charles  Lee, 
Jerome  White,  Walter  Zeiss,  Edward 
Quarg,  Robert  St.  Denis,  Rudolph 
Baum,  Rudolph  Lang,  Frank  Klimm, 
Adolph  Belcher,  Oliver  Flahaven, 
John  Lund,  Sydney  Herrold,  William 
Herlitz,  James  Strawn.    Card  games 

were  played  after  the  luncheon. 

*  *     * 

Clift  Hotel  Meeting 
Of  Historical  Society 

The  California  Historical  Society 
held  its  regular  monthly  luncheon  at 
the  Clift  Hotel  last  Tuesday.  Former 
Senator  Charles  P.  Cutten  of  Eureka, 
who  is  now  Chief  Counsel  of  the  P.  G. 
&  E.  Co.,  spoke  on  "The  Story  of  the 
Last  Expedition  of  Dr.  Josiah  Gregg 
— Author  and  Adventurer,  and  His 
Discovery  of  Humboldt  Bay." 

•  *     * 

Zeta  Chapter  of  Phi  Delta  Chi  Fra- 
ternity celebrated  its  twenty-fifth 
anniversary  with  a  dinner  dance 
given  in  the  roof  lounge  of  the  Clift 
Hotel. 

*  •     • 

Mrs.  Clive  A.  Brown  entertained  a 
large  group  of  friends  at  a  bridge 
luncheon  in  the  roof  lounge  of  the 
Clift  recently.  Mrs.  Brown's  tables 
were  attractively  decorated  with 
centerpieces  consisting  of  Spring 
flowers. 

•  •     • 

Mrs.  B.  A.  Brilliant  entertained 
friends  at  a  charming  bridge  luncheon 
in  the  Clift  Hotel  roof  lounge  in  honor 
of  Mrs.  Joseph  Green,  who  with  her 
two  daughters,  is  sailing  for  New 
York  on  the  Mongolia. 


Somebody  Blundered 

"I  hear  your  girl  got  married  the 
other  day." 
"Yeah." 
"Tough  luck." 
"Yeah." 

"Who  did  she  marry?" 
"Me."— Life. 

*     *     * 

Hence  These  Tears 

First  Stenographer — "I'm  tired  of 
working." 

Second  Ditto — "Why  don't  you  get 
married?" 

First  Stenographer — "I  am." — 
Life. 


April  16,  1927 

THE  SAN  FRANCISCO  NEWS  LETTER 


11 


STATE  AND  CITY  NOTES 


Financial  Center  Building  Has 
Colorful  Background  and  History 

As  San  Francisco  climbs  upward  in 
the  scale  of  America's  industrial  ac- 
tivity a  new  international  financial 
center  has  been  born.  It  is  "Cali- 
fornia and  Montgomery."  Today  we 
are  proud  to  know  it  as  the  "Wall 
Street  corner  of  the  West."  But  there 
are  far-seeing  souls  among  us  who 
have  no  difficulty  in  visioning  the  day 
when  Wall  Street  itself  will  wield  no 
greater  influence  in  world  affairs. 

For  more  than  a  quarter  of  a  cen- 
tury the  prophecy  has  been  made  that 
the  major  commerce  of  the  world 
would  some  day  be  borne  upon  the 
Pacific  ocean.  First  uttered  by  a  few 
daring  visionaries,  the  prophecy  of 
late  has  found  more  numerous  tongues 
for  its  expression. 

Today  the  world  is  watching  China 
with  foreboding  for  the  great  sleep- 
ing giant  is  in  the  throes  of  a  new 
birth.  Out  of  the  changes  now  in 
process  there  will  probably  come  a 
sudden  and  unexpected  commercial 
Renaissance  which  will  pour  an  un- 
precedented stream  of  commerce 
through  the  ports  of  the  Pacific. 

It  is  to  China  and  the  Orient  that 
the  Wall  Street  corner  of  the  West 
will  look  for  its  greatness.  It  is  to 
China  that  it  looked  for  its  birth,  its 
start  in  the  world. 

One  of  the  symbols  of  the  new  day 
is  the  Financial  Center  Building  re- 
cently erected  at  California  and 
Montgomery  and  now  ready  for  oc- 
cupancy. This  modern  fifteen  -  story 
structure  of  steel  with  its  latest  office 
conveniences  stands  upon  the  site  of 
the  old  Parrott  Block,  which  in  1851 
actually  laid  the  cornerstone  of  the 
financial  center  of  the  West.  The 
Parrott  block  came  from  China  and 
was  erected  by  Chinese  stone  masons. 

John  Parrott  was  American  Consul 
at  Mazatlan,  Mexico,  before  the  dis- 
covery of  gold  in  California,  and  is 
believed  to  have  been  an  important 
factor  in  the  support  of  Fremont  who 
raised  the  Stars  and  Stripes  in  Ports- 
mouth Square.  In  fact,  on  one  occa- 
sion Parrott  sent  American  gunboal  • 
to  help  Fremont  in  a  crisis  and  later 
sent  him  information  that  Mexico  was 
preparing  to  cede  California  to  a  Eu- 
ropean power.  Some  historians  say 
that  it  was  upon  receipt  of  this  infor- 
mation that  Fremont  took  possession 
of  California  for  the  United  States. 

After  the  discovery  of  gold.  Par- 
rott  came  to  San   Francisco  and  es- 


tablished a  bank.  During  1851  the 
city  was  visited  by  two  disastrous 
fires  within  a  few  months  of  each 
other.  They  burned  twenty-four 
city  blocks.  Practically  all  the  build- 
ings were  of  wood  and  of  flimsy  con- 
struction and  were  an  easy  prey  to 
the  flames.  After  the  second  fire 
Parrott  announced  his  belief  that  it 
was  time  to  build  a  new  San  Fran- 
cisco. He  ordered  built  a  three-story 
granite  structure,  the  first  of  its  kind 
on  the  Pacific  Coast.  Vessels  plying 
between  San  Francisco  and  the  At- 
lantic, however,  had  no  time  for  such 
cargoes  as  granite,  and  Parrott  had 
to  look  to  China  for  his  material.  The 
Mocks  were  cut  in  a  Manchurian 
quarry  and  each  was  marked  in  Chi- 
nese characters,  indicating  its  posi- 
tion in  the  building.  When  the  blocks 
reached  San  Francisco,  however,  it 
was  found  that  the  Chinese  here  were 
Cantonese  and  were  unable  to  read 
the  instructions  of  the  northerns. 
Parrott  promptly  sent  back  to  China 
and  brought  out  the  original  crew. 
The  building  was  then  completed 
without  difficulty  and  was  opened  in 
1854. 

On  the  ground  floor  for  a  time  was 
established  the  office  of  Wells  Fargo 
&  Company,  where  the  gold  dust  of 
California  miners  was  weighed  for 
shipment  east.  From  then  on  the 
building  found  itself  in  the  very  cen- 
ter of  the  city's  historical  activities. 
Around  the  corner  James  King  of 
William  fell  the  victim  of  an  assas- 
sin's bullet  and  the  vigilantes  marched 
to  the  slow  beat  of  drums  as  they 
took  the  notorious  Casey  and  Cora  to 
their  doom  on  the  gallows  outside  old 
Fort  Gunnybags. 

Unperturbed  for  three  quarters  of 
a  century,  it  stood  through  the  Corn- 
stock  fever,  through  the  financial 
panics  of  the  early  days  and  through 
the  holocaust  which  followed  the 
earthquake  of  1906.  It  is  significant 
that  when  at  last  it  surrendered  it 
did  so  before  no  element  of  destruc- 
tion or  decay,  but  to  that  before 
which  no  human  thing  can  stand — 
progress. 

Among  the  tenants  of  the  new  Fi- 
nancial Center  Building  are: 

A.  B.  C.  Cigar  Co.:  Allyn.  A.  C.  &  Co.; 
Ames-Emerick  A  Co.:  Ames,  Frank:  Bloom 
Bradley  &  Suit1'':  Brenner,  Guatave; 
Burlingame  Corporation;  Coplin,  P.  A.; 
Davis.  J.  B.  F..  *  Son:  Davis.  Samuel  R.; 
Dernham,  Mante  A.:  D'Evelyn,  F.  Norman; 
First    Securities    Co.;    Goodfellow,    Eells    & 


Orrick;  Hamlin  &  Novak;  Hitchcock  Finan- 
cing Service;  Huckins,  L.  W.;  Kingsley,  W.; 
Klonower,  E.  C,  &  Co.;  Leach,  A.  B.,  &  Co., 
Inc.;  Logan  &  Bryan;  MacDonald  &  Kahn; 
Marsten,  Alfred  A.;  Manufacturers'  Credit 
Bureau;  McDonnell  &  Co.;  MeNear,  Wilson 
&  Company;  Melvin,  McClure  &  Sullivan; 
E.  Graham  Elliott  &  Co.;  Mitchum,  Tully  & 
Co.;  Monarch  Flour  Co.;  Moore,  A.  A.; 
Moore,  J.  George;  Moore,  Walton  N.;  Moul- 
ton,  R.  H.,  &  Co.;  Neale,  Kelty  &  Supple, 
Inc.;  O'Brien,  Lucy  &  Penaat;  Pacific  Bone 
Coal  &  Fertilizing  Co.;  Paterson,  Thomas 
M.,  Representative  The  Equitable  Trust  Co. 
of  N.  Y.;  Penney,  Stephenson  &  Bossana; 
Rowley,  Howard  C;  California  Fruit  News; 
Sanborn,  Fuller  &  Co.;  San  Francisco  In- 
vestment Co.;  Shelton,  Gooddell  &  Wallace; 
Southern  Surety  Co.;  Stratton,  H.  I.,  Co.; 
Stuart,  Charles  A.;  Sutter,  Alphonse;  Sutro 
&  Co.;  Weeks  &  Day;  West  &  Co.;  Wool- 
worth,  F.  W.,  Co.;  Bureau  of  Advertising, 
A.  N.  P.  A.;  Western  States  Holding  Cor- 
poration; Jordan,  Frank  C,  &  Sons,  Inc.; 
Hiller,  Harry  A.;  MacKinnon,  Mackinstry 
&  Co.;  Aaron,  Victor,  &  Jones;  Lanfar,  H. 
L.;  Gas  Consumers  Association;  Haber, 
Louis;  Western  Union  Telegraph  Co.;  State 
Athletic  Commission,  (Traung,  Chas.,  Com- 
missioner); Little  River  Redwood  Company; 
Sturza,  L;  Buck,  F.  E.;  Lancha  Plana  Gold 
Dredging  Co.;  Roxbury  Hydraulic  Mines; 
San  Francisco  Produce  &  Provision  Term- 
inal; Schumacher  Wall  Board  Corporation; 
Spark  Plug,  A.  C,  Co.;  Marye,  Geo.  T.,  Jr. 


USED 

ADDING,  BOOKKEEPING. 
CALCULATING  MACHINES 

Guaranteed   for   One   Year 

BOUGHT— SOLD 
RENTED 

GENERAL  ADDING   MACHINE 
EXCHANGE 

Phone   Garfield   1852  564   Market   Si. 


Phone   Sutler   3278 

William  Herbst  &  Company 

i  Formerly    with    Shreve    £    Company  i 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches    a    Specialty 

209   POST   STREET   at    GRANT   AVENl'E 

Sin    Francisco.    Calif. 

Call    and    Deliver    in    San     Francisco.    Alameda 

and  San    Mateo    Counties 


875    rOLSOM    ST 

phone : 

Kearny   644-645 


818  Emerson  St 


SAN    MATEO— PmOME    1254-J 

PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco.  San  Jose  and  Way 
Points  Twice  Daily 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  16,  1927 


Gothic  Novel 

THE  RUIN  by  Edward  Sackville 

West.  Knopf;  $2.50. 

A  story  quite  out  of  step  with  the 
very  modern — which  Mr.  West  him- 
self calls  "a  Gothic  Novel."  Prin- 
cipally it  is  the  story  of  disintegra- 
tion in  an  old  family.  A  mother  tries 
desperately  to  keep  in  touch  with  her 
children,  but  fails  even  in  gaining 
their  sympathy.  The  children,  who 
strangely  relate  themselves  in  pairs, 
Nigel  and  Helen,  Denzil  and  Ariadne, 
all  irritate  one  another,  and  when 
house  guests  come  in  their  midst  the 
confusion  is  overpowering.  Marcus, 
a  young  college  fellow,  proves  to  be 
a  fatal  influence,  draining  the  young- 
est son,  Denzil,  of  all  his  will  power, 
and  spreading  poison  among  the  oth- 
ers before  he  is  detected.  He  is  the 
beautiful  faun  without  a  soul,  who 
gleans  the  soul  from  others  and  then 
departs  from  the  scene  of  decay.  The 
end  of  the  novel  moves  like  a  dirge 
over  the  ruined  lives  of  the  family. 

The  author  has  failed,  however,  to 
make  real  characters  for  his  tragedy, 
and  so  the  tragedy  is  a  fiasco.  Each 
is  caricatured  in  sharp  strokes  with- 
out relief,  producing  what  might  be 
called  a  hard,  cold  effect,  which  can 

never  be  a  success. 

♦     *     * 

Contrasting  Mansfield 

FOUR  O'CLOCK  by  Mary  Borden. 

Doubleday,  Page. 

A  collection  of  short  stories  by  this 
young  writer,  displaying  the  high 
points  of  her  talent.  She  has  an  ob- 
vious penchant  for  the  delicate  situ- 
ation which  reveals  and  commands  a 
life,  the  Katherine  Mansfield  sort  of 
thing,  but  her  treatment  is  quite  the 
opposite  of  Miss  Mansfield's.  While 
Katherine  Mansfield  never  explained 
a  character,  but  merely  pictured  him 
vividly  in  action,  Miss  Borden  always 
delineates  her  characters  as  if  she  is 
dissecting  a  fly  on  a  pin,  then  pro- 
ceeds to  put  her  characters  through 
a  little  show  that  proves  her  conten- 
tions. It  is  perhaps  a  matter  of  per- 
sonal taste  as  to  which  method  one 
prefers.  The  former  writer  requires 
more  imagination  for  one  to  grasp  her 
purpose,  Mary  Borden  tells  hers  as  a 
prelude.  Katherine  Mansfield  gives  to 
her  story  telling  the  intensity  of  a 
master  painter  with  his  brush.  Mary 
Borden  is  as  thorough  in  her  analysis 
as  the  microbe  hunter. 

For    themes    the    writer    chooses 


Edited  by  ELEANOR  WILLIAMS 

from  various  sources — the  middle 
class  society  world,  where  wives  and 
husbands  are  bored  with  one  another, 
and  romance  is  just  over  the  fence; 
she  interweaves  the  same  set  of  char- 
acters through  several  stories  of  the 
social  set.  She  finds  slightly  gro- 
tesque characters  highly  intriguing 
to  work  with,  as  do  most  writers — 
an  ugly  girl  with  a  club  foot,  a  so- 
ciety matron  who  goes  insane.  Miss 
Borden  makes  use  of  a  supernatural 
overtone  if  it  is  possible.  Often  she 
leans  too  much  on  the  supernatural, 
however,  making  it  support  a  story 
too  weak  in  plot  construction.  The 
stories  are  well  worth  looking  over 
for  their  character  conceptions,  how- 
ever, one  may  question  style  or  plot. 

*  *     * 

Garnet  t  Tries  It  Too 

GO  SHE  MUST,  by  David  Garnett. 

Knopf;  $2.50. 

The  popular  author  of  "Lady  Into 
Fox"  here  tries  the  theme  that  every- 
one else  has  been  trying  for  an  end- 
less period,  that  is,  the  escape  of  a 
young  girl  from  the  prison  of  a  small 
town  existence  into  what  she  consid- 
ers LIFE.  Anne  is  the  daughter  of 
a  widowed  country  rector,  and  with 
each  growing  year  she  resents  more 
and  more  her  isolated  position  in  the 
community,  and  the  querulousness  of 
her  father.  Finally  she  makes  her 
escape,  and  after  but  one  romantic 
week  in  Paris  succumbs  into  being  a 
wife.  There  is  nothing  much  to  such 
a  theme  any  more,  except  the  art 
with  which  it  is  told.  One  would  ex- 
pect of  David  Garnett  a  more  vital 
telling  than  he  gives  here.  The  first 
part  of  the  story  he  tells  slowly,  often 
allowing  long  historical  discussions 
about  the  fens  to  intercept  the  main 
threads  of  the  narrative,  which  are 
scarcely  strong  enough  to  allow  for 
any  interception.  When  the  author 
comes  to  the  Paris  fling  he  waves  all 
restraint  aside,  and  shoves  the  story 
with  too  unconvincing  a  swiftness  to 
its  wan  conclusion.  David  Garnett  has 
always  held  a  devastating  power  over 
the  readers  of  his  stories — here  his 
hand  has  grown  lax  for  some  un- 
accountable reason. 

*  *     * 

Pure  Romance 

MIDSUMMER  MUSIC,  by  Stephen 

Graham.   Doran;  $2.50. 

A  romantic  story  of  tropic  nights, 
a  travel  book,  and  sociological  study 
all  in  one.     The  story  of  Felix  Mor- 


rison, a  young  artist  who  goes  to  Dal- 
matia  in  order  to  write  in  perfect 
tranquility.  But  of  course  he  finds 
what  he  didn't  expect.  There  is  a 
young  girl  who  is  so  much  his  oppo- 
site in  every  conception  of  life  that 
he  loses  himself  completely  to  her 
sway — the  singing  girl  of  Kastelli, 
neither  woman  nor  girl  nor  even 
child,  but  "just  an  unforgettable 
song."  She  dances  madly  on  moon- 
light nights,  she  sings  joyously,  she 
loves  for  no  other  reason  than  be- 
cause it  makes  her  happy.  Felix  Mor- 
rison cannot  understand  the  child  of  | 
nature;  he  worships  and  fears  her, J 
yet  his  mind  will  not  countenance  her 
in  sane  moments.  She  finds  life  so 
simple  and  direct,  that  when  another 
man  comes  along,  suiting  her  fancy, 
no  complications  occur  to  her,  but  she 
takes  him  with  a  gesture.  So  the 
British  man  of  learning  goes  back 
home  with  his  crust  loosened  per- 
ceptibly, and  his  art  the  better  for 
his  rich  memory  of  tropic  nights  in 
summer,  beautiful  girls  and  enchant- 
ing music. 

*     *     * 

Watering  Places 

THE  QUEST  FOR  WINTER  SUN- 
SHINE, by  E.  Phillips  Oppenheim. 
Little,  Brown;  $3.00. 
Oppenheim  has  lived  so  continu- 
ously along  the  Riviera  that  he  makes 
an  admirable  travel  guide.  Like  a 
connoisseur  of  rare  vintages,  he  has 
become  adept  in  knowing  the  various 
degrees,  qualities  and  kinds  of  sun- 
shine. Tropical  sunshine  is  good  only 
at  certain  seasons,  and  then  only  ob- 
jectively, he  declares — for  it  is  hard, 
pitiless,  and  protests  against  any 
lingering  beneath  its  rays.  Oppen- 
heim always  seeks  the  sunshine  in 
which  one  can  bask,  happy  and  re- 
laxed, and  "feel  the  joy  of  it  creep 
through  one's  veins."  He  finds  this 
kind  of  sunshine  in  Corsica  at  times, 
in  Sicily,  in  Spain,  and  along  the 
French  and  Italian  shores.  But  aside 
from  the  varying  degrees  and  kind  of 
sunshine  Oppenheim  recognizes  other 
qualities  that  attract  the  traveler, 
and  proceeds  to  analyze  the  differing 


Books    (hat    are    reviewed    in    the    News    Letter 
can  he  ohtaincd 

at  PAUL  ELDER'S 

AND   PAUL   ELDER'S   LIBRARY 
239   Post  Street  San   Francisco.   Calif. 


April  16,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


;harms  of  Nice,  of  Monte  Carlo, 
Cannes,  and  the  many  lesser  points 
that  have  a  beauty  peculiarly  their 
own.  Some  are  topnotch  for  their 
ports.  Others  for  their  picturesque 
assets.  Others  for  their  sandy 
beaches,  and  sunshine  above  all.  Still 
others  for  their  superb  views  over 
rugged  cliffs.  The  author  extols  the 
vices  of  all  these  pleasure  hunts 
equally  as  well  as  the  virtues,  for 
some  have  the  besetting  sin  of  being 
exorbitantly  expensive,  others  have 
poor  food,  or  others  are  overrun  with 
real  estate  men  or  Cook  tours.  For  a 
guide  to  the  watering  places,  this 
would  be  hard  to  equal. 

Northwoods  Verse 

OUT  OF  THE  WILDERNESS,  by 
Wilson  MacDonald.  Scribner's; 
$2.00. 

A  collection  of  verse  by  a  Canadian 
who  has  lived  his  life  in  a  new  coun- 
try of  uncut  woods  and  cool,  invig- 
orating air.  Some  of  his  poems  have 
a  fresh  ringing  quality,  especially 
those  of  exalting  action  or  with  West- 
ern settings  that  are  etched  vividly 
with  the  pen.  "The  Song  of  the  Ski" 
and  "A  Song  of  Lonesomeness"  are 
both  excellent.  Where  people  are 
concerned,  MacDonald  is  likely  to 
turn  sentimental  in  the  way  of  the 
nineteenth  century.  A  prosaic  un- 
reality of  relations  contrasts  vividly 
with  his  clear-cut  vision  of  the  world 
about  him.  The  reader  must  let  his 
own  sense  of  selection  substitute  for 
the  lack  of  the  author's,  and  the  re- 
sult will  be  a  very  pleasant  sojourn 
through  a  fresh  world  with  a  poetic 
guide. 

*  *     * 

Madcap 
WILD  ORCHARD,  by  Dan  Totheroh. 

Doran ;  §2.00. 

A  story  of  a  madcap  of  a  girl, 
growing  up  in  California  orchards. 
who  dares  to  adventure  in  love  as  in 
everything  else,  unheedful  of  conse- 
quences. One  is  quite  prepared  for 
tragedy,  but  it  is  tempered,  when  it 
does    come,    with    compensation    for 

others. 

*  *     * 

Notes  on  Books  and  Writers 
A  book  that  has  been  watched  for 
eagerly  is  Upton  Close's  discussion  of 
the  present  upheaval  in  China.  It  is 
out  now.  THE  REVOLT  OF  ASIA, 
in  which  the  author  shows  that  the 
present  trouble  is  merely  preliminary 
to  the  lon.u'  threatened  revolt  of  the 
entire  East.  Upton  Close,  or  Joseph 
Washington  Hall,  as  he  is  known  out- 
side the  realm  of  literature,  has  just 
returned  home  from  a  twenty  thou- 
sand mile  journey  through  every 
country  from  Japan  to  Palestine. 
Aside  from  having  this  very  timely 


slant  on  affairs,  the  author  lived  in 
the  Orient  ten  years,  learning  condi- 
tions and  people,  and  was  at  one  time 
editor  of  the  Peking  Daily.  Mr.  Hall, 
a  professor  at  the  University  of 
Washington,  explains  his  odd  nom-de- 
plume  as  a  code  name  under  which  he 
wrote  to  the  newspaper  from  outlying 
districts  in  times  of  revolution,  mean- 
ing that  he  was  "up  close."  In  this 
way  the  paper  kept  in  touch  with 
him,  but  the  various  Oriental  leaders 
anxious  to  find  him  were  foxed. 


Irving  Pichel,  director  of  the  Lo- 
bero  Theater,  Santa  Barbara,  will 
give  his  final  reading  in  the  Paul 
Elder  Gallery  for  the  current  season, 
on  Monday  afternoon,  April  18,  -at 
3:30  o'clock.  He  will  read  Ferenc 
Molnar's  latest  drama,  "The  Play's 
the  Thing,"  one  of  the  outstanding 
successes  of  the  current  season  in 
New  York.  It  has  been  suggested 
that  the  play  has  an  autobiographic 
relation  to  the  author. 

*  *     * 

At  last  the  admirers  of  James 
Branch  Cabell  will  have  a  fair  name 
for  their  picture.  For  Cabell's  ro- 
mantic Comedie  Humaine,  or  his 
"Biography,"  as  he  calls  it,  is  to  be 
brought  out  in  a  very  attractive 
edition,  the  Storisende.  The  first 
three  volumes  of  the  Storisende 
edition  will  appear  in  early  autumn, 
and  the  remaining  sixteen  volumes 
will  be  brought  out  at  the  rate  of 
three  each  season,  in  chronological 
order  according  to  the  author's  bio- 
graphical scheme,  not  in  their  writ- 
ing sequence. 

*  *     * 

Poetry  and  Faith 

PENELOPE    and    Other    Poems    by 
Sister  M.  Madeleva.    Appleton  ; 
$1.25. 

Sister  Madeleva's  verse  is  becom- 
ing known  through  the  leading  lit- 
erary magazines,  giving  her  an  ever 
widening  audience.  With  this  vol- 
ume the  author  develops  the  tal- 
ent portrayed  in  "Knights  Errant." 
There  is  the  same  singing  lyric  and 
spiritual  range  over  many  subjects. 
Her  communion  with  nature  is  in- 
dicative of  a  true  mystic,  rejoicing  in 
nature  as  in  herself.  And  with  her 
verse  written  for  children.  Sister 
Madeleva  exhibits  a  rare  understand- 
ing, a  delicate  sympathy  and  gentle- 
ness. The  most  winning  quality  of 
her  verse,  perhaps,  is  its  colorful  sim- 
plicity. Sometimes  the  religious 
symbols  obtrude  in  these  pictures  of 
nature,  taking  something  from  the 
original  spontaneity  one  feels  must 
have  prompted  them.  But  the  border- 
line between  good  poetry  and  zealous 
faith  is  a  dangerous  one  to  travel. 


MISCELLANEOUS 

SYNOPSIS   OF   THE   ANNUAL   STATEMENT 

OP 

Title  Insurance  and  Guaranty  Co. 

of    San    Francisco    in    the   State   of    California    on    the 

31st  day  of  December,  1926,  made  to  the  Insurance 
Commissioner  of  the  State  of  California,  pursuant 
to  law. 

ASSETS 

Real    estate   S  95.083.23 

Mortgages   and   collateral    loans 421,905.32 

Bonds   and   stocks 340,587.19 

Cash  in  company's  office  and  in  banks 113,097.18 

Premiums    in   course  of  collection 

Bills    receivable    5,309.69 

Other    ledger    assets 364,309.00 

Plant     79,554.97 

Ledger   Assets    $1,419,846.5S 

NON-LEDGER  ASSETS: 

Interest  and  rents  due  or  accrued $      15.252.31 

Market  value  of  securities  over  book  value  31,868.50- 
Other    non-ledger    assets :    Premiums    in 

course    of    collection 37.000.44 

Total    gross    assets $1,503,967.83 

Deduct  assets   not  admitted 50.229.1& 

Total    admitted    assets §1.453,738.67 

LIABILITIES 

Net    unpaid    claims,    except    liability    and 
workmen's    compensation    $ 

Special    reserve    for    unpaid    liability    and 
workmen's    compensation    claims 

Estimated    expenses    of    investigation    and 
adjustment   of    claims 

Escrow    funds    108,687.87 

Commissions  and  brokerage  due  or  to  be- 
come due   

All    other    liabilities 28,462.93 

Total     liabilities      (except     capital     and 

surplus)    S  137.150.30 

Capital    821.500.00 

Surplus     495,087.87 

Total    liabilities,   capital   and  surplus $1,453,738.67 

O.  H.  ROULEAU. 

President. 
E.  G.  SCHWARTZMANN. 

Secretary. 
250    Montgomery    Street. 
San   Francisco 


FIRE    AND   MARINE 

SYNOPSIS    OF    THE    ANNUAL    STATEMENT 

OF 

Minneapolis  Fire  &  Marine 
Insurance  Company 

of  Minneapolis  in  the  State  of  Minnesota  on  the  31st 
day  of  December,    1926,   made   to   the   Insurance   Com- 
missioner of  the  State  of  California,  pursuant  to  law. 
ASSETS 

Real    estate  $ 

Mortgages    and    collateral    loans 

Bonds    and    stocks  773.3!»4.sn 

Tush   in   office  and   banks 40.333.27 

Agents"     balances  J! 

Bills   receivable  taken    for  risks  180.16 

Other    ledger    assets  3.2<1  l<> 


Total    ledger  assets  $1,030,326.24 

NON-LEDGER: 

Total  interest  and  rents  due  or  accrued.    $      12.905.14 
Market    value    of    securities    over    book 

value  19.199.20 

Other    nun-ledger    assets 


.•<s«et-«    . 
Deduct  assets  not  admitted 


$1,062,430.58 


Total    admitted    asset-  11.002 

LIABILITIES 
mount  of  unpaid  losses  and  claims     $ 
Unearned  premiums 
All    other    liabilities 


Total    liabilities  (except    capital    and 

surplus)  t    W4.t 

Capital  400.000.00 

Surplus  i*i 


Total  capital,  surplus  and  other 

liabilities    _  $1.0*2 

WALTER    C.    LEACH. 

Vice-President. 
A.    C.    HOLMGREN'. 

Auditor. 

H.   M.   NEWHALL  A    CO. 

Pacific   Coast   General    Agents 

210   Battery   Street 

San  Francisco 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  16,  1927 


TNhacme  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner   to   show    you 


•)lttim;UH:M£TH:l-i|    samples. 

BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41   First  Street.  San   Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES  REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas   649 


San  Francisco 
Laundry 

(A  Soft  Water   Laundry) 


San    Francisco 
West    793 


Burlinttame 

478 


Max  Rosenthal 


WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now   ready  for  your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


6  you  pay  no  more  £. 

BESTFlOWHg 


"Thefcice  o/a Thousand  Gardens' 

224-226  GrantAve.     TelKearny  4975 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

An  analysis  of  street  accidents  in 
London  covering  a  period  of  five  years 
presents  some  interesting  conclusions 
for  the  traffic  safety  expert  in  this 
country. 

The  deadliness  of  any  vehicle  de- 
pends on  its  weight,  speed,  braking 
power  and  the  skill  and  care  of  its 
driver,  according  to  the  findings  of 
the  commission  in  charge  of  the  acci- 
dent analysis. 

Aside  from  the  personal  equation 
the  survey  indicated  a  greater  killing 
capacity  for  heavy  vehicles,  trucks 
and  busses  than  passenger  cars  be- 
cause of  greater  weight,  while  the 
danger  from  motorcycles  was  due  to 
high  speed  and  insufficient  brakes. 

Any  noticeable  rise  in  the  number 
of  deaths  or  injuries  were  followed  by 
stricter  regulation  on  the  part  of 
police,  greater  caution  on  the  part  of 
drivers  and  pedestrians  and  a  result- 
ing decline  in  accidents. 

The  survey  showed  conclusively 
that  the  frequency  of  accidents  may 
be  governed  and  limited  by  the  care 
and  intelligence  on  the  part  of  the 
public.  In  London  for  the  five-year 
period,  trucks  led  in  fatal  accidents 
with  passenger  cars  second  and 
busses  third.  Trucks  supply  eight 
per  cent  of  the  traffic  in  London  and 
thirty-three  per  cent  of  the  fatalities. 

There  was  a  percentage  of  twenty 
deaths  per  thousand  accidents  where 
passenger  vehicles  were  involved  and 
fifty-five  deaths  per  thousand  acci- 
dents where  trucks  were  concerned. 

Failure  of  individual  adjustment  to 
modern   conditions   of   traffic   is   the 


chief  cause  of  the  present  heavy  toll 
from  automobile  accidents. 

Every  child  should  be  taught  the 
fundamental  principles  of  safety  and 
the  principal  rules  of  traffic. 

Although  education  will  be  carried 
on  in  the  schools  the  parent  should 
not  shift  his  responsibility  and  should 
see  that  before  the  child  is  allowed  to 
walk  about  without  supervision  it 
should  be  schooled  in  the  principles 
of  safety. 

Out  of  eleven  fatal  accidents  in  a 
single  week  in  Detroit,  five  were  chil- 
dren. At  this  time  of  the  year  the 
number  of  children  playing  in  the 
streets  is  usually  larger  and  it  be- 
hooves the  motorist  to  exercise  in- 
creased care  in  driving  within  the 
confines  of  the  city. 

*  *     * 

The  legislators  of  California  are 
not  the  only  ones  who  are  confronted 
by  an  array  of  automotive  legislation 
every  two  years.  Latest  reports  from 
Missouri  indicate  that  Missouri  motor 
car  drivers  have  their  troubles  as 
well  as  those  who  dwell  in  California. 

The  proposal  to  increase  the  state 
gasoline  tax  from  two  to  three  cents 
a  gallon  was  defeated  as  well  as  a 
bill  to  interfere  with  the  time  pay- 
ment plan  on  automobiles. 

Limitation  on  the  size  of  trucks 
to  be  permitted  on  the  state  high- 
ways was  also  killed  and  the  speed 
limit  for  state  highways  was  in- 
creased from  twenty-five  to  forty-five 
miles  per  hour. 

*  *     * 

The  Big  Trees,  6  miles  from  Casa 
del  Rey,  are  already  attracting  their 
share  of  weekend  visitors. 


Magistrate — Don't  deny  any  longer 
that  you  committed  this  theft;  you 
have  heard  three  eye-witnesses  state 
that  they  saw  you  do  it. 

Accused — What  is  the  good  of  three 

eye-witnesses?     I  could  bring  you 

millions  of  people  who  didn't  see  me 

do  it. — Nagels  Lustige  Welt,  Berlin. 
*     *     • 

Probably  Nothing 

"Have  you  ever  wondered  what  you 
would  do  if  you  had  Rothchild's  in- 
come?" 

"No,  but  I  have  often  wondered 
what  he  would  do  if  he  had  mine." 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention  Given  to 

Each  Order 

Office  and  Works:    1625   Mission  St. 

Phone  Market   7913 

Branch    Office :    760    Sutter   Street 

(Hotel  Canterbury  Bldp.l 

Phone   Prospect    9845 

Work  Called  for  and  Delivered 


April  16,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


FUNERAL 

By  JAY  G.  SIGMUND 

in  "Best  Poems  of  1926" 

While  I  was  waiting  for  the  neighbor  folk, 
I  went  down  thru  the  orchard,  where  in  rows 

There  stood  the  last  few  dying  apple  trees, 

The  Willow-Twigs,  the  Wealthys  and  the  Snows. 

And  I  remembered  how  he  used  to  say, 
When  first  he  spaded  up  the  hillside  loam : 

"This  land  is  rough  and  just  a  trifle  thin, 
But  with  some  maples  it  will  look  like  home." 

I  saw  his  woodpile  and  his  chopping  block 

(He  always  split  his  stovewood  straight  and  neat). 

I  walked  back  where  his  blue  grass  pasture  spread 
And  stopped  to  see  his  field  of  winter  wheat. 

His  barn  was  empty ;  they  had  turned  his  team 
Out  in  the  corn  stalks,  and  the  harness  hung 

Right  there  upon  the  pegs,  and  near  the  shed 
There  lay  a  neckyoke  by  his  wagon  tongue. 

I  went  inside  the  house — the  preacher  talked ; 

He  did  his  best,  but  these  young  chaps  don't  know 
Just  what  to  say  about  a  man  who  came 

To  plant  the  groves  and  fruit  trees  years  ago. 

*     *     * 

THE  CRAZY  WIND 
From  POEMS,  by  CAMILLA  DOYLE 

"The  wind's  the  angriest  thing  on  earth  tonight, 
Battering  for  more  room  to  take  his  flight. 

Hark  to  him  screaming  madly  through  the  gloom, 
Like  a  crazy  tyrant  beating  slaves:  'Make  room!' 

He  strikes  the  houses'  flat  and  stupid  cheeks — 
He  tears  the  delicate  hair  of  trees — red  streaks 

Are  scratched  by  his  wild  hands  on  the  dawn's  brow — 
You'd  think  he  whips  the  very  moon — and  now 

Crossing  the  sea  he  stubs  his  feet  from  haste 
And  kicks  it  up  in  waves,  till  at  the  last 

Finding  the  firmament  too  small,  he's  fain 

To  explore  each  crack  and  cranny  too — and  then 

The  mouse's  holes  in  the  wainscot  sigh  and  whistle 
From  wind  whose  snapping  thews  and  straining  gristle 

Proclaim  that  there  a  part  of  him  must  die 
Stifled,  because  he  felt  too  cramped  in  the  sky." 


LOU  W.  SARTOR,  Proprietor 


PHONE  GRAYSTONB  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All    Popular   Brands   Eastern  and   Western   Oils 

New  Method    Washing  and   Polishing 

Equipped   With    Latest   Type   Hydraulic   Lifts 

Oilinpr  and   Greasing — Battery  Service 

AT   CALPET    GAS   STATION 

Post  and   Franklin   Streets  San    Francisco,   Calif. 


GRAYSTONE    130 


OPEN    DAY   AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 
Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 
in  conjunction  with 
George  Garage,   410   Bush   St.  Monarch   Garage,   1361    Bush   St. 

Management   of   WILLIAM   SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


THIRD     STREET     GARAGE 

STERLING    ANDERSON.    Manager 

Three  Blocks  from   Southern   Pacific  Depot 
Corner  Third   and  Folsom   Streets 

NEW    FIREPROOF    GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline              Oils              Sundries 

1110   GEARY   ST. 


TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Blacksmi  thing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


Repressed  Emotions 

Dispatches  announce  there  is  to  be  no  more  swearing 
in  Italy. 

What  is  an  Italian  gentleman  to  do  after  missing  a  six- 
inch  putt? 

And  what  does  a  lady  say  when  she  can't  find  a  match  ? 

Does  II  Duce  expect  to  equip  the  mules  with  self- 
starters  ? 

And  if  the  idea  becomes  general  on  the  Continent, 
whatever  will  they  call  Uncle  Sam  ? — Life. 


MADE  TO  ORDER  ONLY 

l&sg&nt  shirts  r7Sas£&a£ 

'ms?    -™<    ^W? 

Large  Assortment  of  Imported  Fabrics 


25    Kearny   Street 


Phone   Kearny   3714 


"The  next  person  who  interrupts  the  proceedings  will 
be  sent  home,"  declared  the  judge. 

"Hurray  I"  yelled  the  prisoner. — Ollapod. 


We  have  different  kinds  of  service. 
Let  us  recommend  the  one  best  suited   for  you. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended   Laundry" 

254   Twelfth  St.  PHONE   MARKET   »U 

Peninsula   Phone  San   Mateo   1468 


San   Francisco 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  16,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   1668 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets S111.776,567.4G 

Capital,  Reserve  and  Contingent  Fi-nds 4,550,000.00 

Employees*   Pension     Fund    over    $565,000.00, 

standing    on    Eooks    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7lh  Ave. 

11AIGHT  STREET  BRANCH Haighi  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (41  f)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  EE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD    OFFICE:     TORONTO.    CANADA 
Paid    Up  Capital  S20.000.000  S20.000.000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought :  FOREIGN  and  DOMESTIC  CREDITS 
Issued  :  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND  :  NEW  YORK  :  PORTLAND,  ORE.  ;  SEATTLE. 
WASH.:  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      450    California    Street 
BRUCE   HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Compensation.    General    Liability.    Plate    Glass.    Accident    and    Health. 
Fidelity  and   Surety.    Burglary,    Automobile   Insurance 


Branch   Office   Pacific   Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


cAccident 


oAutomobile 


Carl  N.  Corwin  Co. 


General  Agents 


201  Sansome  Street  Royal  Insurance  Building 

Phone  Garfield  5610 


Casualty 


Health 


Surety 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS, 

FLUMES.     GASHOLDERS.     SMOKESTACKS.     ETC. 

San   Francisco.   Calif.  Los  Angeles,   Calif. 

Hi  Market  Street  5717  Santa  Fe  Avenue 


W.  W.  HEALEY 

NOTARY    PUBLIC— INSURANCE    BROKER 

3*8   Crocker  Building    (Opposite   Palace  Hotel).    San    Francisco 
PHONE   KEARNY   391 


Fin 


ance 


The  building  and  automobile  industries  are  optimistic 
to  the  extent  that  economic  writers  place  upon  their 
shoulders  the  bulk  of  responsibility  for  a  year  bigge; 
than  1926.  As  has  been  so  often  said  before,  last  year  set 
some  records  in  sales  and  profits  that  will  be  hard  to 
equal.  But  in  spite  of  numerous  reasons  for  a  falling  off 
this  year  business  conditions  generally  appear  to  hold 
forth  possibilities  of  holding  up,  if  not  actually  improv- 
ing. *     *     * 

Retail  trade  is  showing  small  gains  over  last  year  and 
looking  solidly  toward  continuation.  And  business  gen- 
erally is  holding  its  place  above  normal. 

*  *     » 

But  business  interests  are  not  content  with  this  "just 
above  normal"  condition.  There  has  been  set  a  mark  by 
last  year — standing  as  a  record  in  a  race — which  appar- 
ently they  cannot  rest  until  they  have  overtopped.  With 
this  spirit  abroad,  and  with  the  most  intelligent  and  far- 
seeing  business  methods  in  effect  that  we  have  ever 
known,  it  is  only  reasonable  to  suppose  that  the  end  of 

the  year  will  see  posted  some  fine  totals. 

»     *     * 

The  farmer  is  still  the  poor  man  of  the  world's  busi- 
ness. But  as  the  season  progresses,  and  new  crops  appear 
in  the  offing  he  is  reported  on  the  mend.  This  year  will 
possibly  not  mark  his  entrance  into  his  right  share  in 
business  profits,  but  it  will  be  the  beginning  of  his  trans- 
ition. The  same  intelligent  methods  which  are  governing 
banking,  manufacturing  and  retail  selling  will  eventually 
reach  the  business  of  the  farmer.  He  may  be  served  late, 

but  he  will  be  served. 

*  *     * 

Highway  construction,  an  important  element  in  the 
past  few  years  in  this  country,  is  spreading  to  other  and 
newer  territories.  The  motor  car  and  the  necessity  for 
more  rapid  transit  between  points,  both  for  passenger 
and  freight  carrying,  will  eventually  force  good  highways 
to  the  ends  of  the  earth.  The  Kaiser  Paving  Company  of 
Oakland,  a  well-known  contracting  firm  that  has  built 
many  miles  of  California  highway,  has  been  awarded  a 
contract  for  the  constructing  of  some  120  miles  of  the 
new  national  highway  of  Cuba.  The  amount  of  the  con- 
tract aggregates  twenty  million  dollars,  and  the  work 
will  cover  a  period  of  five  years. 

*  *     » 

Since  1920  the  railroads'  annual  freight  loss  and  dam- 
age bill  has  been  reduced  from  $120,000,000  to  $36,000,- 
000,  according  to  R.  G.  Fagan,  superintendent  of  freight 
protection  for  Southern  Pacific  Company. 

Fagan  says  that  better  locomotives  and  facilities,  in- 
creased efficiency  in  service  and  educational  work  on  the 
part  of  shippers  and  railroads  resulting  in  better  packing, 
loading  and  handling  of  freight  are  responsible  for  this 
record.  *     »     * 

J.  H.  Tregoe,  who  has  been  actively  identified  with  the 
National  Association  of  Credit  Men  since  its  inception  in 
1896,  will  retire  from  his  position  as  executive  manager 
of  the  credit  men's  organization  on  July  1,  it  was  an- 
nounced today  by  W.  H.  Pouch,  president  of  the  Concrete 
Steel  Company  and  president  of  the  association. 

Mr.  Pouch  said  that  no  steps  have  been  taken  to  ap- 
point a  successor  for  Mr.  Tregoe,  who  has  made  no  plans 
beyond  giving  up  his  active  work  and  making  his  per- 
manent home  in  California  after  a  trip  abroad  this  sum- 
mer with  Mrs.  Tregoe. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


ICE  CREAi% 


CANDY 
PASTRY 


3100         3101         3101 


BREAKFAST 
LUNCHEON 

DINNER 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c,  $1.    35c.  50c,  75c   $1.00.  $1.50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.   m.   to  1   a.   m. 


tjyvzv  IIujZjUlLu,  OrLOpa 


400  POST  ST..  S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO,  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  finest  Meals  in  the 
VALLEY  OF  THE  MOON 

CLEAN  ROOMS— CLEAN  LINEN— CLEAN  EVERYTHING 

RATES   EXCEPTIONALLY   REASONABLE 

TELEPHONE  110 


AGUA  CALIENTE  SPRINGS 

Why?    It's  the  Water  and  the  Table 

New    Dance   Hall.      Special   Attractions.      Radio-active,    Hot    Sulphur    Water 
Tub    Baths    and    Swimming    Pool.      Firep;oof    Hotel.      Write    for    Booklet. 

T.  H.  CORCORAN,  Agua  Caliente,  Sonoma  Co.,  Calif. 
or  see  Peck-Judah 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch   11   a.  m.   to   2   p.  m.    (a   la   carte).     Private   Dining   Rooms 
for    Banquets   and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


J. 

SPAULDING 

Established   1864 

&   CO. 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

353  TEHAMA  STREET.  SAN  FRANCISCO 

Phone   Douglas   3084 

O'Farrell  and 
Larkin    Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays,    Luncheon    $  .75 

(11  :30    to   2    p.  m.) 
Dinner,   Week   Days   &   Sundays. .1.50 


No    visitor    Should    Leave    the    City 

Without   Dining  in   the   Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again   on   Sundays 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the  SprinL's" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA   STREET— GARFIELD   844 


NOAH'S 
ARK 

93   Third   Avenue.   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11  :S0  a.  m.  to  2:00  p.  m. 
5:30  p.m.  to  8  :S0  p.m. 
Sundays  and  Holidays 
1  :30  to  8 :30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block    from    Highway 


DR.  B.  FRANKLIN  PEARCE 

Pyorrhea  Specialist 

HOURS:   9-12.   1-5 

980-82   Flood    Building.    Powell   and    Market   Streets.   San    Francisco 

PHONE  GARFIELD  5394 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    S:00    A.M.    TO    11:00   P.M. 
I'nsurpassed    Cuisine 

m^^i 

14-Mile   House 

CARL    LEONHARDT 
Formerly  of   Golden   Gate   Park   Casino 

GANTNER  &  MAISON 
FUNERAL  DIRECTORS 

Chapel— 771  to  777  Valencia  St.,  Bet.  18th  and  19th  Sts., 
San  Francisco.     Phone  Market  64 


Parisian  Dyeing  and  Cleaning 

ABIE.  M.  S.  E.  LEE 

Parisian   Dyeing   and    Cleaning 

.".S3 
In 

Post   Street                                                                                                San    Francisco 
Virginia    Hotel                                                                             Phone   Franklin    2510 

- 
There  is  a  .-, 


% 


FirMdaiir® 

PRODUCT      9  OF  GENERAL  MOtCiR? 

For  Every  Refrigeration  Need 

SAFE 

EFFICIENT 

ECONOMICAL 

THE  DRY  PENETRATING  COLD  OF 
FRIGIDAIRE  PRESERVES  ALL  FOODS 
FOR  MUCH  LONGER  PERIODS 
THAN  ANY  OTHER  METHOD  AND 

The  Operating  Expense  is  Less 
than  the  Cost  of  Ice 

FRIGIDAIRE     CORPORATION 

871  MISSION  STREET  SAN  FRANCISCO,  CALIF. 

Telephone  Douglas  6444 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  ncver-to-he-forcotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lih- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balhoa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing ;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  COLOMBIA,  April  30;  SS  VENEZUELA,  Mav  21.  From  New  York: 
SS  VENEZUELA,  April    16;    SS   ECUADOR.  May   7. 

For  illustrated   booklets  and  further  details  ask  any  steamship 
or  ticket   agent,   or   write    to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


Escorted   a n d 
« Ind e  pen  dent 

Tours  to  Europe 

Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 

544  Market  Street,  San  Francisco,  Cai. 


TELEPHONE  SUTTER  2342 


"A  Six-Pointer" 

"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


Domirr  Lake 
( 'aliiomia 


MOUNTAIN"  PLAYGROUNDS 


Bridal  Veil  Falls,  Yosemite  Valley 

THE  MOTORIST'S  PARADISE 


Photo  b  v  Moulin 


Established  July  20,  lS">t; 


SAN  FgMICltQQ 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856.  by  Frederick  Marriott.  Published  by  Frederick  Marriott.  Jr..  from  1884  to  1925. 
Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott,  268  Market  Street,  San  Francisco.  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California.  Postoffice  as  second-class  matter.     London  Office:    Street  &  Co.,  30  Cornhill.  E.   C,  London.   England.     Subscription   Rates    (including  postage),   one  year, 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year,  $6  00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  APRIL  23,  1927 


No.  17 


Market  Street  Railway  Company  Holds  Annual  Stockholders'  Meeting 


At  the  annual  meeting  of  stockholders  of  the  Market 
Street  Railway  company  held  recently  at  the  company's 
offices,  58  Sutter  street,  Samuel  Kahn  was  re-elected  ex- 
ecutive vice-president  with  the  duties  of  the  president 
and  continued  in  full  charge  of  the  company's  property. 
No  president  was  elected.  Directors  were  elected  as 
follows : 

William  M.  Abbott,  Halford  Erickson,  Arthur  W.  Fos- 
ter, Burt  Hamerstrom,  Samuel  Kahn,  Hunter  Liggett, 
Jesse  W.  Lilienthal  Jr.,  John  J.  O'Brien,  Moritz  Rosen- 
thal, Mason  B.  Starring  and  George  B.  Willcutt.  The  fol- 
lowing officers  were  elected :  Executive  vice-president, 
Samuel  Kahn;  vice-presidents,  Wm.  M.  Abbott,  George 
B.  Willcutt,  Halford  Erickson  and  Burt  Hamerstrom ;  sec- 
retary, George  B.  Willcutt;  treasurer,  A.  M.  Dahler;  as- 


sistant secretary,  E.  M.  Massey,  and  assistant  secretary, 
M.  A.  Morrison. 

The  only  change  in  officers  and  directors  was  the  elec- 
tion of  Burt  Hamerstrom  as  vice-president  and  director, 
who  will  serve  as  vice-president  in  charge  of  the  com- 
mercial department. 

The  company  has  announced  that  in  order  that  public 
inconvenience  may  be  kept  at  a  minimum  while  the  Mar- 
ket Street  Railway  tracks  and  paving  are  being  recon- 
structed on  Mission  stret,  arrangements  have  been  made 
to  do  the  work  at  night. 

As  a  further  precaution  against  traffic  interference, 
every  effort  is  being  made  to  work  on  no  more  than  ap- 
proximately one  block  at  a  time.  The  crews  doing  the 
work  have  instructions  to  leave  the  street  as  open  as  pos- 
sible on  both  sides  during  daytime  traffic  hours. 


Wife  of  Carquinez  Bridge  Visualizer  First  to  Cross  Span 


BERKELEY,  April  23.— The  first  woman  to  cross  the 
Carquinez  bridge,  mighty  span  of  concrete  and  steel  flung 
across  turbulent  Carquinez  Straits  on  the  northern  arm 
of  San  Francisco  Bay,  was  Mrs.  Aven  J.  Hanford,  widow 
of  the  man  who  first  visualized  the  great  highway  struc- 
ture and  organizer  and  first  president  of  the  American 
Toll  Bridge  Company,  owners  and  builders  of  the  Car- 
quinez bridge. 

Until  she  read  that  another  had  claimed  this  honor, 
Mrs.  Hanford  had  kept  silent  about  her  exploit — a  walk 
at  twilight,  a  memory  of  her  husband  who  gave  his  life 
in  making  the  vision  of  the  Carquinez  bridge  a  reality. 

In  her  charming  sitting  room  overlooking  the  waters 
of  San  Francisco  Bay.  Mrs.  Hanford  today  revealed  the 
fact  that  on  the  evening  of  March  19th.  the  day  the  final 
suspension  span  had  been  lifted  into  place,  she  prevailed 
upon  her  husband's  brother.  John  Hanford.  to  accompany 
her  on  a  quiet  walk  across  the  entire  length  of  the  bridge, 
4882  feet. 

"All  day  my  thoughts  were  centered  in  that  fine  man 
who  had  been  my  husband,  the  man  who  was  the  father 
of  our  boy.  a  strapping  lad  of  18  years,  weighing  225 
pounds."  she  said.  "I  thought  of  Aven  and  how  he 
planned  the  Carquinez  bridge.  I  knew  the  joy  that  would 
have  been  his  had  he  lived  to  see  the  great  steel  structure 
as  it  looks  today.    I  kept  thinking  over  and  over.  'Aven 


would  have  been  the  first  man  to  cross  the  bridge.  He 
would  want  me  to  walk  across  with  him.' 

"I  seemed  to  hear  my  husband's  soft,  kindly  voice  urg- 
ing me  on.  It  was  then  I  made  my  decision.  John  Hanford 
had  been  very  close  to  my  husband  in  all  his  bridge  en- 
deavors and  so  I  prevailed  upon  him  to  go  with  me.  I  had 
not  intended  saying  anything  about  this  walk  of  mine  be- 
cause it  was  sort  of  sacred  with  me,  a  tribute  as  it  were 
to  Aven  Hanford. 

"We  reached  the  center  towers  just  at  dusk.  A  single 
12-inch  plank  had  been  laid  across  the  steel  girders  and 
trusses.  As  we  reached  the  center  of  the  bridge  we 
stopped  and  looked  east  and  west.  The  lights  of  Benicia, 
Martinez  and  Bay  Point  were  visible  to  the  east,  with 
the  stretch  of  bay  and  river  in  between.  To  the  west  the 
last  rays  of  the  setting  sun  reddened  the  crest  of  Tamal- 
pais  and  threw  a  golden  glow  across  the  bay  waters.  It 
was  very  beautiful  and  serene." 

Mrs.  Hanford  will  figure  largely  in  the  dedication  of 
the  Carquinez  bridge  on  Saturday.  May  21st.  She  will 
have  the  honor  of  breaking  the  bottle  of  sparkling  cham- 
pagne on  the  highest  tower  and  will  head  the  motor  cara- 
van crossing  the  bridge  from  the  south  approach  to- 
gether with  Oscar  H.  Klatt.  president  of  the  American 
Toll  Bridge  Company  and  associate  of  her  late  husband 
in  the  grocery  business,  later  in  the  Vallejo-Rodeo  ferry 
and  again  in  the  bridge  company. 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  23,  1927 


Crime's  "Higher  Education" 

Apparently  as  the  world  grows  wiser  in  business  meth- 
ods, so  does  the  criminal.  Outside  of  certain  local  prev- 
alences of  the  older  form  of  thuggery,  crime  today  is  not 
violent.  In  fact,  it  is  actually  genteel.  As  genteel  as  are 
the  business  interests  upon  which  and  in  which  it 
operates. 

In  the  old  days  when  a  criminal  set  his  mind  on  the 
treasures  in  a  certain  vault,  he  took  a  hand  drill,  a  blow 
torch  and  a  good  stout  pry  and  maybe  some  dynamite,  and 
in  the  early  hours  of  morning  he  sought  what  he  was 
after.  If  anyone  attempted  to  interrupt  his  operations 
he  was  promptly  put  out  of  the  way.  Or  perhaps  a  bandit 
held  up  a  train.  Or  a  white-collar  speculator  altered  cer- 
tain figures  in  his  accounts,  pocketing  the  benefits.  But 
much  as  was  business,  so  was  crime. 

The  same  holds  true  today.  The  world,  and  particu- 
larly this  country,  is  operating  on  a  highly  involved  and 
highly  organized  system  of  credit.  Money  is  largely  a 
matter  of  tabulating  devices  and  recording  machines. 
Actual  cash  is  not  easily  at  hand.  The  skilled  and  in- 
ventive criminal  must  find  new  methods  or  quit  the 
business. 

The  last  few  months  have  seen  the  entire  country 
flooded  with  credit  pyramiding  cases.  Money  received 
on  false  and  worthless  papers,  or  through  the  use  of 
duplicates  and  forgeries.  The  criminal  has  learned  to 
use  the  credit  system  of  modern  business.  In  short,  the 
criminal  has  been  to  "Business  College,"  too. 

Of  crime  cures  there  are  only  two  worth  mentioning: 
More  stringent  and  quicker  penalties,  and  greater  care 
and  safety  in  the  handling  of  monies.  The  latter,  of 
course,  invariably  suggests  itself  first.  But  it  must  be  re- 
membered that  no  matter  how  great  the  care,  how  com- 
plex the  machine,  or  how  elaborate  the  safety  programs — 
there  will  always  be  accidents,  and  there  will  always  be 
criminal  minds  able  to  effect  a  loophole. 

The  only  sure  cure  for  crime  is  penalty.  The  moment 
that  risk  of  detection  and  punishment  is  so  great  as  to 
outweigh  any  possible  gain  from  a  particular  crime,  and 
justice  so  swift  as  to  permit  no  pauses  between  apprehen- 
sion and  conviction;  at  that  instant  crime  will  become  an 
unpopular  profession. 

*     »     » 

Phoenix-like,  Out  of  Fire 

Twenty-one  years  ago,  on  the  day  when  the  last  flames 
of  the  great  fire  had  subsided,  sound-minded  business 
men  surveyed  the  ruins  of  what  had  been  San  Francisco 
and  concluded  that  it  would  take  fully  twenty  years  to 
remove  the  debris.  Twenty  years  before  any  actual  con- 
struction work  could  be  even  begun.  It  was  not  a  far- 
fetched notion.  The  assertion  was  serious. 

The  wreckage  represented  a  property  destruction  of 
$400,000,000.  Yet,  in  spite  of  the  pessimistic  outlook  fol- 
lowing the  fire,  and  the  long  period  calculated  necessary 
to  prepare  for  a  new  building  era,  San  Francisco  has  not 
only  rebuilt  itself  in  twenty-one  years,  but  has  erected 
structures  to  replace  the  old  at  a  present  value  in  excess 
of  $700,000,000. 

The  spirit  which  made  possible  this  building  and  re- 
generation was  ably  marked  last  week  by  former  Senator 
James  D.  Phelan,  who  said:  "It  is  a  constant  source  of 
wonder  that  in  the  last  twenty-one  years  a  completely 


new  city  has  been  built  on  the  ruins  of  the  old ;  the  most 
modern  city  in  the  world  is  San  Francisco.  But  the  vital- 
ity of  the  San  Francisco  peninsula  is  extraordinary  and 
exceptional  and  it  blooms  with  buildings  equal  to  the 
productivity  of  California  soil,  and  has  thus  proved  its 
equal  companionship  with  the  fertile  valleys  of  our  State. 
"It  is  a  magnificent  tribute  to  our  architects  and  our 
mechanics  and  our  bankers  and  the  wealth  that  has 
flowed  into  the  channels  of  trade  by  reason  of  this  ex- 
traordinary activity  has,  in  a  broad  sense,  replaced  in 
that  short  period  the  tremendous  loss  that  was  experi- 
enced by  the  catastrophe  of  1906." 

•  •     • 

Always  Miracle  Making 

There  has  been  a  profound  and  plentiful  amount  of1 
talk  during  the  last  week,  relative  to  the  apparent  nativ- 
ity of  television.  The  inventors  of  this  mechanism  admit 
that  it  is  not  yet  perfect,  and  that  much  time,  years  in 
fact,  will  elapse  before  any  practical  use  may  be  found 
in  it.  Nevertheless,  so  much  has  been  shown  that  skep- 
tics have  been  put  to  the  defensive.  We  can  be  positive 
that  shortly  we  shall  be  able  to  see  the  face  of  the  man| 
with  whom  we  converse  over  the  telephone,  have  moving  | 
pictures  and  picture  news  transmitted  into  our  homes  as 
radio  programs  are  now,  and  in  every  way  utilize  this  in- 
vention which  is  best  explained  in  its  very  name,  "Tele- 
vision," meaning  "seeing  afar." 

Happily,  this  is  an  age  of  trust  and  belief.  There  have 
been  so  many  startling  innovations  and  developments 
thrust  into  the  world  during  the  last  century  that  mam 
is  afraid  almost  to  disbelieve,  rather  than  afraid  to  be- 
lieve. He  has  heard  the  story  of  the  steamboat,  of  the 
telegraph,  of  wireless  repeated  so  often  that  science  is  a 
by-word.  If  science  were  to  announce  tomorrow  a  bridge 
to  Mars,  man  would  shake  his  head  and  marvel;  but  in- 
stead of  doubting  first,  he  would  wait  to  see  proof  and  I 
then  form  his  convictions. 

And  fear  for  disbelief,  certainly,  is  preferable  in  this 

age  to  fear  for  belief. 

*  *     * 

The  Junior  College 

An  interesting  announcement  was  made  by  officials  of 
Stanford  University  this  week,  with  the  information  that 
President  Ray  Lyman  Wilbur  had  submitted  a  proposal 
to  the  board  of  trustees,  which  would  embrace  a  program 
of  gradual  elimination  of  the  under-classes,  Freshman 
and  Sophomore,  at  the  university.  The  abolition  of  the 
first  two  years  of  under-graduate  curriculum  is  being 
seriously  considered  in  many  leading  institutions  of 
higher  education,  and  has  already  been  adopted  by  some. 
In  radical  departures  from  the  conventional  organization 
of  higher  and  specialized  colleges,  it  marks  one  of  the 
latest  and  greatest. 

President  Wilbur  is  positive  that  the  step  is  not  only 
progressive  but  inevitable.  Junior  college  facilities,  which 
provide  in  many  cities  in  the  State  as  well  as  all  over  the 
United  States  the  training  necessary  to  the  first  two 
years  of  college  residence,  are  gradually  spreading  and 
growing  in  popularity.  Not  only  to  meet  this  growth  but 
to  encourage  it,  leading  universities  are  moving  toward 
abolishment  of  the  under-classes. 

Elementary  college  work,  which  is  the  greater  part  of 
the  first  two  years  of  college  study,  can  be  better  and 
more  economically  taught  in  the  public  school  system. 


April  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Higher  education  and  more  specialized  training  can  be 
more  intensively  and  more  thoroughly  accomplished  in 
colleges  freed  of  the  responsibility  of  elementary  ground- 
ing of  pupils. 

Stanford  University  has  long  enjoyed  an  enviable  and 
well-earned  reputation  as  a  leader  in  education.  The  plans 
advanced  by  President  Wilbur  are  without  doubt  con- 
structive, and  will  be  far-reaching  in  their  benefit  to  the 
university  and  to  the  future  of  education  as  a  whole. 

American  Forest  Week 

Next  week  is  Forest  Week.  Associations,  civic  bodies, 
schools  and  assemblies  will  conduct  educational  cam- 
paigns to  protect  the  forests  of  the  United  States.  Of  all 
the  so-called  "weeks"  which  appear  on  the  American  cal- 
endar, Forest  Week  is  among  the  most  deserving  of  ob- 
servation. 

Fire  is  the  greatest  single  enemy  of  the  forests.  The 
United  States  Forest  service  places  the  average  annual 
number  of  forest  fires  in  the  entire  United  States  during 
the  past  10  years  at  51,000.  The  average  area  swept  by 
fires  each  year  stands  at  15,000,000  acres,  of  which  11, 
800,000  acres  are  forest  land.  The  annual  damage  runs 
up  to  $20,000,000,  exclusive  of  damage  to  young  growth, 
watersheds,  and  recreational  facilities,  and  other  damage 
the  money  value  of  which  can  not  be  estimated. 

The  outstanding  fact  about  forest  fires  is  that  90  per 
cent  of  them  are  man-caused.  When  the  American  people 
stop  burning  their  wooded  areas  the  solution  of  the  Na- 
tion's timber  supply  problem  will  not  be  far  off. 

It  is  not  difficult  for  anyone  to  be  careful  with  fire  while 
in  wooded  areas.  Here  are  a  few  simple  rules  which  if 
observed  will  go  far  toward  reducing  the  appalling  num- 
ber of  man-caused  forest  fires  every  year. 

1.  Matches — Be  sure  your  match  is  out.  Break  it  in 
two  before  you  throw  it  away. 

2.  Tobacco — Be  sure  that  pipe  ashes  and  cigar  or  cig- 
arette stubs  are  dead  before  throwing  them  away.  Never 
throw  them  into  brush,  leaves  or  needles. 

3.  Making  camp — Before  building  a  fire  scrape  away 
all  inflammable  material  from  a  spot  five  feet  in  diameter. 
Dig  a  hole  in  the  center  and  in  it  build  your  camp  fire. 
Keep  your  fire  small.  Never  build  it  against  trees  or  logs 
or  near  brush. 

4.  Breaking  camp — Never  break  camp  until  your  fire 
is  out.  Dead  out. 

5.  Brush  burning — Never  burn  slash  or  brush  in 
windy  weather  or  while  there  is  the  slightest  danger  that 
the  fire  will  get  away. 

6.  How  to  put  out  a  camp  fire — Stir  the  coals  while 
soaking  them  with  water.  Turn  small  sticks  and  drench 
both  sides.  Wet  the  ground  around  the  fire.  If  you  can't 
get  water,  stir  in  dirt  and  tread  it  down  until  it  is  packed 
tight  over  and  around  the  fire.  Be  sure  the  last  spark 
is  dead. 

•  •     • 

The  area  in  the  United  States  where  trees  once  grew 
but  where  nothing  now  grows  is  as  large  as  the  states  of 
New  York,  Pennsylvania,  New  Jersey,  Delaware  and 
Maryland  combined.  It  is  larger  than  the  combined  forest 
lands  of  Germany,  Belgium.  Denmark.  Holland,  France. 
Switzerland,  Spain  and  Portugal. 

•  •     • 

The  acreage  of  forest  land  in  the  United  States  swept 
each  year  by  fire  is  about  twice  the  area  annually  cut  over 
by  logging  operations.  Foresters  estimate  that  more  tim- 
ber has  fallen  before  the  flames  than  before  the  ax. 


Inner  Man's  Argument 

Mother — Robert,  you're  a  naughty  boy.  You  can  just 
go  to  bed  without  your  supper. 

Bobby — Well,  mother,  what  about  that  medicine  I've 
got  to  take  after  meals  ? — Boston  Transcript. 

•  •     • 

Fashionable  Friends 

"When  you  were  abroad  did  you  see  the  Dardanelles?" 
"Yes  —  we   had   dinner  with   them!" — Passing  Show 
(London). 

•  *     • 

Proved  His  Mettle 

Mrs.  Grubb  (after  a  tiff) — When  I  married  you  I  didn't 
know  you  were  such  a  coward.  I  thought  you  were  a 
brave  man. 

Grubb — So  did  everybody  else. — Answers. 

•  •     • 

Sad  Confession 

Landlady — I  think  you  had  better  board  elsewhere. 
Boarder — Yes,  I  often  had. 
Landlady — Often  had  what? 

Boarder — Had  better  board  elsewhere. — M.  I.  T.  Voo 
Doo. 

•  •     • 

It  Positively  Isn't  Done 

"Baby's  getting  on  wonderfully — I'm  sure  she'll  be  able 
to  walk  soon." 

"D'you  think  it's  worth  the  trouble  of  teaching  her — 
hardly  anybody  walks  much  nowadays."  —  Everybody's 
Weekly. 

•  »     * 

Muriel — I've  just  come  from  the  beauty  parlor. 
Mavis — They  were  shut,  I  suppose? — Answers. 

•  *     * 

New  Patient — For  weeks  I've  been  fighting  a  terrible 
desire  to  kill  myself,  doctor. 
Medico— Tut,  tut! 
"But  I've  decided  that  suicide  is  a  sin;  so  I've  come 

to  you." — Answers. 

•  *     • 

Soul  of  Discretion 

Flapper  (in  car  and  to  traffic  cop) — Are  my  dimmers  on  ? 

Cop  (blushing) — Madam,  I  wasn't  even  looking — Ski- 

U-Mah. 

«     *     • 

Skillful  Hand 

With  his  free  hand  he  raised  his  hat,  bent  his  head  and 
kissed  her  on  the  forehead. — Serial  in  a  Des  Moines  paper. 

•  *     * 

Wet  Honeymoons 

A  ten-foot  tide  went  over  the  seawalls  during  the  after- 
noon.   Several  brides  are  afloat. — Columbia  (S.  C.)  paper. 

•  •     • 

Why  Discriminate? 

"Do  you  girls  really  like  conceited  men  better  than  the 
other  kind?" 

"What  other  kind?" — London  Opinion. 

•  •     • 

Driven  to  Extremes 

A  cold  spell  struck  Jimtown  last  week  and  Bootlegger 
Ike  Stubbs  had  to  put  alcohol  in  his  liquor  to  keep  it  from 

freezing. — Associated  Editors  (Chicago). 

•  «     » 

Budding  Genius 
I  got  a  smart  brother.    He's  been  clear  through  Reform 
School  and  he's  only  sixteen. — Wisconsin  Octopus. 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  23,  1927 


By  Antoinette  Arnold 


Junior  League  Will 
Hold  a  Convention 

Members  of  the  Junior  League 
are  now  getting  ready  for  their 
big  convention,  which,  this  year, 
is  to  be  held  at  Portland,  Oregon. 

Advance  indications  are  that 
the  northern  city  gatherings  of 
society  girls  belonging  to  the  Jun- 
ior League  will,  in  many  ways, 
surpass  other  events  of  similar 
intention.  The  convention  will 
last  three  days,  opening  on  Tues- 
day, May  24,  and  contniuing  each 
day  until  Friday,  May  27,  when 
the  delegates  return  home. 

Mrs.  Howard  Park,  president  of 
the  San  Francisco  Junior  League, 
will  head  a  California  delegation 
to  the  convention. 

Mrs.  Horace  Clifton,  Mrs.  Eff- 
ington  Sutton  and  Miss  Barbara 
Ballou  have  already  signified 
their  plans  in  representing  the 
local  league.  Delegates  from  other 
states  will  be  headed  by  Mrs. 
Lawrence  Fox,  Jr.,  and  other 
prominent  society  women  identified 
with  the  great  Junior  League  pur- 
poses. 


Clever  Means  for 
Accumulating  Funds 

Many  original  ways  and  means  for 
accumulating  funds  in  order  to  carry 
on  the  great  work  of  the  League  have 
been  revealed  as  convention  pro- 
cedures come  to  light. 

It  seems  that  in  New  York,  the  Jun- 
ior League  members  have  assumed 
the  roles  of  newsboys  and  sold  the 
"Plaza  Extra,"  a  paper  published  and 
sold  for  the  benefit  of  the  National 
Association  for  Music  in  Hospitals. 

Bridge  suppers,  too,  have  supplied 
many  dollars  for  their  funds.  Per- 
haps one  of  the  most  ambitious  of 
their  ventures  was  the  taking  over  of 
a  department  store  in  New  York  for 
one  full  day,  certain  proceeds  from 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast   Highway,    Half-Way    Between 
San  Francisco  and   Los  Antreles 

An    Inn    of    Unusual    Excellence 

Wire  or  write  for  reservations  on   your 
next  trip  south 


Mrs.  Howard  Park 

sales  being  given  the  Junior  League 
by  owners  of  the  department  store. 

*  *     * 

Society  Girls  Become 
Floorwalkers  for  Charity 

Some  of  the  prettiest  and  most 
alert  society  debutantes  in  New 
York's  Junior  League  became  floor- 
walkers in  the  department  store  in 
which  the  members  sold  articles  be- 
hind counters  of  the  shop  for  the  ben- 
efit of  their  organization. 

Society  mannequins  displayed  the 
handsome  gowns  of  the  store  with  an 
enormous  fashion  show  the  conclud- 
ing part  of  the  one-day  Junior  League 
members  "ran"  the  New  York  de- 
partment store.  The  venture  was 
one  of  the  most  original  gestures  of 
the  League ;  and,  be  it  said,  proved  to 
be  one  of  the  most  successful  finan- 
cial events  they  had  staged. 

*  *     * 

More  Surprises 

That  the  San  Francisco  members, 
with  its  clientele  of  clever  young  so- 
ciety girls,  brilliant  minds  and  de- 
termination to  add  substantially  to 
their  new  home  for  homeless  girls, 
will  spring  some  surprises  in  Port- 
land, is  no  wild  venture. 

Several  remarkable  things  are 
budding  into  place ;  and  there  is  keen 


anticipation  among  society  maids 
and  matrons  whenever  the  com- 
ing convention  is  mentioned. 

Miss  Patricia  Clark  is  one  of 
the  most  prominent  of  the  San 
Francisco  Junior  League  mem- 
bers and  has  aided  greatly  in  the 
success  of  their  beautiful  events, 
notably  the  recent  fete  which  was 
given  at  the  Fairmont  Hotel, 
when  the  entire  hostelry  was  used 
in  presenting  their  memorable 
1926  Spanish  fiesta. 

Miss  Phyllis  Fay,  charming, 
capable  and  considered  one  of  the 
most  popular  of  the  Junior  League 
members  here,  assisted  in  the 
Fashion  Show  of  last  week  at  the 
Mark  Hopkins  Hotel,  when  the 
society  girls  put  on  their  series  of 
fashion  shows  in  Peacock  Court. 

Entertain  in 
Country  Homes 

Mrs.  Tobin  Clark  entertained  a 
number  of  friends  last  week  at 
Pebble  Beach,  where  society  folk' 
and   golf   enthusiasts   often   are    the 
guests  of  the  charming  hostess. 

Mrs.  Willis  Walker  was  hostess  to 
a  group  of  society  friends  at  the 
lovely  Walker  home  at  Pebble  Beach 
overlooking  the  blue  waters  of  Mon- 
terey Bay. 

Throngs  of  fashionables  were  at 
the  Lodge  and  at  Del  Monte  this  past 
week,  where  Easter,  in  the  fullness  of 
its  beauty  and  glory,  was  manifested. 
Glorious  weather,  lovely  flowers  and 
blooming  shrubs  supplied  just  the 
right  atmosphere  and  setting  for  the 
parade  of  smartly  gowned  women  as 
they  appeared  in  the  latest  modes. 

It  was  a  sight  to  gladden  the  heart 
— and  oh,  what  wonderful,  exquisite 
women,  beautifully  and  becomingly 
attired ! 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell  and  Stockton 

San  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN.    Proprietor 


pril  23,  1927 

No  wonder  artists  and 
isitors  from  many  lands 
re  forever  extolling  the 
eauty  of  California 
'omen. 

It  is  not  all  "blah" ! 

Verily,  they  merit  the 
dulation ;  especially  in 
heir  spring-time  attire. 


Voman's  Building 

After  years,  yes,  many 
•ears,  of  dreaming  and 
ilanning,  and  working 
md  waiting,  the  new 
Voman's  building,  on 
Sutter  street,  at  Mason, 
vill  be  formally  opened. 

A  week  of  festivities 
will  mark  the  event 
vhich  begins  Tuesday,  May  31,  the 
lay  that  the  structure,  fulfilling  the 
imbitions  of  club  women,  will  have 
)een  completed. 

Luncheon,  dinners,  sessions  of  van- 
jus  kinds,  theatrical  performances 
md  many  noteworthy  events  are  on 
the  calendar  during  the  auspicious 
lours  of  the  opening. 

The  Players'  Guild  will  have  a  two 
veeks'  repertoire  in  the  new  auditor- 
urn  of  this  building. 

The  swimming  pool,  which  to  many 
vill  be  the  central  feature,  is  to  be 
ledicated  with  novel  events  and 
itunts  of  surprising  innovations 


THE  SAN  FRANCISCO  NEWS  LETTER 


HOTEL  M»W   HOPKINS 
Nob  Hill 

A    Smart    Town    House    for    a 

Day  or  a  Year 

500  Rooms 

Tariff:  From  $4  per  day 


Mrs.  Dannebaum  ex- 
1  hibited  a  number  of  her 
horses  at  the  horse  show 
in  Los  Angeles  and  Santa 
Barbara  and  was  award- 
ed the  blue  ribbon  several 
times.     She    is    a    noted 

equestrienne. 

*     *     * 

Prominent 
Visitors 

Mr.  Bert  Clark,  a  prom- 
inent banker  of  New 
York,  and  Mrs.  Clark 
have  been  staying  at  the 
Fairmont  Hotel  while  en 
route  to  their  home  from 
the  Huntington  Hotel,  in 
Pasadena. 


Handsome  Dinner 
Party  Given  Here 

A  beautiful  dinner-dance  was  given 
by  Mr.  and  Mrs.  Albert  0.  Stein  at 
the  Fairmont  Hotel  last  week,  in  en- 
tertainment of  many  friends.  The 
table  was  especially  handsome  with 
its  gold  cloth  and  exquisite  flowers. 
In  the  center  of  the  table  and  on 
either  end  were  capa  domontia  bowls 
of  rare  design  filled  with  tulips  in  red, 
yellow  and  mauve  colorings.  Candle- 
sticks of  the  same  ware  as  the  bowls 
held  tall  ochre  candles  and  French 
place  cards  were  additional  decora- 
tions carrying  out  the  color  scheme. 
Mr.  and  Mrs.  Stein's  guests  includ- 
In  fact,   the  opening  of  the   Wo-     ed;  Mr  and  Mrs.  w  G  Baudoin,  Mr 


MISCELLANEOUS 

SYNOPSIS   OF   THE    ANNUAL   STATEMENT 

OF 

Associated  Industries  Insurance 
Corporation 

of  San  Francisco  in  the  State  of  California  on  the 
lilst  day  of  December,  1926,  made  to  the  Insurance 
Commissioner  of  the  State  of  California,  pursuant 
to    law. 

ASSETS 

Real     estate     

Mortcap;es    and    collateral    loans 

Bonds   and  stocks $562,131.99 

Cash  in  company's  office  and   in  banks 55,569.52 

Premiums    in    course   of  collection 244,082.90 

Bills    receivable    

Other   ledger   assets    

Ledger   Assets    $861,784.41 

NON-LEDGER   ASSETS: 

Interest  and  rents  due  or  accrued 9,039.07 

Market  value  of  securities  over  book  value...  5,523.01 
Other    non-ledger   assets 

Total    gross    assets         $876,346.49 

Deduct   assets    not    admitted 3,983.78 

Total    Admitted   Assets $872,362.71 

LIABILITIES 

Net    unpaid    claims,    except   liability    and 

workmen's   compensation   $  12,134.00 

Special    reserve    for    unpaid    liability    and 

workmen's    compensation    claims 228,563.24 

Estimated  expenses  of   investigation  and  ad- 
justment   of    claims 200.00 

Total  unearned  premiums  on  unexpired  risks     185,930.80 

Commission    and    brokerage    due    or    to    be- 
come   due    10,437.61 

All    other    liabilities 41,551.48 

Total    Liabilities    (except    capital    and 

surplus!  $478,817.13 

Capital  220.500.00 

Surplus     173.045.58 

Total    Liabilities.    Capital  and    Surplus $872,362.71 

C.    W.     BELLOW. 

President. 
T.    W.    MUELLER, 

Secretary. 


nnn's  Building,  crowds  all  other 
opics  of  conversation,  these  days,  for 
^hose  at  the  helm  of  things,  are  be- 
ginning to  realize  that  the  great 
)REAM  of  CLUB  WOMEN,  their 
milding,  is  soon  to  become  a  reality. 

Congratulations,  club  women! 

Each  and  every  zealous  worker  in 
he  entire  federated  group,  deserves 
pecial  commendation. 

When  it  is  all  completed,  however 


and  Mrs.  F.  W.  Kroll,  Mrs.  Ida  Sev- 
erin,  Mrs.  A.  A.  Dahlke,  Mrs.  C.  Kah- 
ler  Mr.  and  Mrs.  A.  W.  Burgren,  Mr. 
and  Mrs.  H.  T.  Grieb.  Mrs.  F.  Green- 
berg,  Miss  Lute  and  Dr.  H.  Damroe- 

ger. 

e  *     *     * 

Dr.  and  Mrs.  Alanson  Weeks  gave 
a  dinner  at  their  home  on  Octavia 
Street  last  week  in  compliment  to 
Mr.     and    Mrs.     William    Randolph 


FIRE  AND  MARINE 

SYNOPSIS   OF  THE   ANNUAL  STATEMENT 

OF 

The  Hannover  Fire  Insurance  Co. 

of  New  York  in  the  State  of  New  York  on  the  31st 
day  of  December,  1926.  made  to  the  Insurance  Com- 
missioner of  the  State  of  California,  pursuant  to  law. 


nd  everything  in  its  place,  the  wo-     Hearst,   entertaining   as  their  other 
en,  with  sane  purposes  back  of  the     guests   jyTr-   and   Mrs.   Herbert   Gal- 
lagher,   Mrs.    William    Young,    Mrs. 
Paul  Fagan,  Mrs.  Richard  Hellmann, 
Commander  Albert  Rees,  U.  S.  N. 
«     *     * 
Mrs.  Henry  A.  Jacobs  was  hostess 
at  two   interesting  dinners  recently 
given  at  the  Mark  Hopkins  Hotel, 
where  she  makes  her  home.    On  one 
occasion  Mrs.  Jacobs  had  twenty  per- 
sons   and    at    another    dinner    party 
there  were  eighteen  guests  assembled 
at  beautifully  decorated  tables,  in  the 
Peacock  Court. 


broject,  will  continue  to  work  on  and 
ln— for  the  greater,  more  extensive 
[uccess  of  their  beautiful  building. 

For  it  is  not  the  building,  it  sell. 
vhich  is  really  the  ambition  of  these 
|lub  women. 

It  is  what  the  building  represents, 
Ind  what  it  will  continue  to  repre- 
sent, throughout  generations  yet  to 
|ome_that  is  to  make  the  opening 
lay  so  notably  cherished  in  the  hearts 
|f  San  Francisco's  club  women. 

*  •  * 
■Med  Equestrienne — 
Tins  More  Blue  Ribbons 

Mrs.  Sidney  Dannebaum  who 
,iakes  her  home  at  the  Fairmont 
lotel.  has  been  visiting  in  Santa  Bar- 
bara and  LOS  Angeles  and  while  in 
tanta  Barbara  stayed  at  the  lovely 
El  Encanto.  "Enchantment. 


ASSETS 
Real    estate 
Mortgages   and    collateral    loans. 

;tm1    stocks 
Cash  in  office  and  banks 
Agents'    balances 
Bill    receivable  taken   for  risks  .. 
Other    ledcer   assets 


*    907.956.06 

(50.00 

7,007.168.80 

299.402.14 

718,662.95 

1.977.04 

4.S21.44 

89.248.332.93 


Total     Ledger     Assets 

NON-LEDOER    ASSETS: 
Total   interest  and  rents  due  or  accrued  4S.945.54 

Market   value  of  securities  over  book  value   1.7". 

non-ledger   assets  1 17.039.89 


flr.'ss     BSSetB 

Deduct   assets    not  admitted 


811.196,697.06 
1,821.44 


T..ta'    Admitted    Assets  111,1*1 

LIABILITIES 

Net  amount  of  unpaid  losses  and  claims  8      728 
Unearned    premiums  t.841.421.21 

All    other    liabilities  826 


Mrs.  Bias  Hostess 

Mrs.  Laura  Conwell  Bias,  well 
known  in  dramatic  circles,  and  who  is 
the  newlv  chosen  president  of  the 
Speech  Arts  Association,  was  hostess 
this  past  week  at  a  tea  given  in  Lau- 


Total    Liabilities     n-xcept    capital  and 

BUrplus)  ; I  5.891.190.9* 

Capital 1.600,000.0© 

Surplus  1300.084.04 


Total      Capital. 
Liabilities 


Surplu 


..$11,191 


MONTGOMERY   CLARK. 

Vice-President. 

J.    F.    HOLLMAN. 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  23,  1927 


Stage  Lures 

What's  on  the  stage  this  week? 

Why,  many  things  to  please  and  to 
fascinate  you. 

Naturally,  the  stage's  the  thing! 
So,  look  over  the  programs  Pleasure's 
Wand  presents  for  your  consideration 
and  select  the  theaters  you  like.  As  a 
critic,  I  remind  you  not  to  miss  any 
of  them,  this  week,  for  there  are 
plentiful  temptations  to  lure  you 
away  from  your  comfortable  fireside, 
for  a  time  or  two,  at  least. 
Curran  *     *     * 

"The  Vagabond  King"  is  nearing 
the  close  of  its  run  at  the  Curran 
Theater.  So,  if  you  want  to  see  it 
again,  and,  of  course  you  do,  better 
take  someone  along  with  you  and 
hasten  to  the  music  of  this  fascinat- 
ing operetta,  whose  like  we  may  not 
see  again  for  many  a  long,  long  time. 

Popular  matinees  are  given  at  the 
Curran  each  Wednesday  at  price  re- 
ductions. The  musical  play  being 
based  on  Juston  McCarthy's  book,  "If 
I  Were  King,"  has  the  popular  ap- 
peal, for  romance,  charm  and  pretty 
situations  add  zest  to  the  musical 
presentations. 

The  settings  are  lavish  and  attrac- 
tive. 

The  music  is  lilting  and  lingering. 
The  singers  are  excellent  and  the 
chorus  numbers,  especially,  will  re- 
main reverberating  in  your  memory 
long  after  you  leave  the  theater. 


'LEISURE'S  W4ND 


OBEY    NO   WAND  BUI  PLEASURE'S 

_  Tom  Moone- 


•CRAYSTONE  240 


N.    W     CORNER 

POLK  and  POST  STS. 


By  Josephine  Young 

"Only  a  Rose"  will  charm  your 
humming  or  whistling  faculties.  Then 
there  is  the  "Song  of  the  Vagabonds" 
with  its  volume  and  ringing  melodies. 
You  never  saw  better  evidence  of 
verve  and  strength  than  that  of  the 
splendid  singers  in  this  chorus  num- 
ber. 

Don't  miss  "The  Vagabond  King." 

William  Hodge  will  appear  in  a 
play  which  he  wrote  himself,  when 
the  well  known  comedian  comes  to 
the  Curran  Theater  in  "The  Judge's 
Husband"  at  the  Curran  Theater  fol- 
lowing the  run  of  "The  Vagabond 
King."  »     t     , 

Alcazar 

Henry  Duffy  is  adding  laurels  in 
abundance  to  his  fame  with  the  pres- 
ent Alcazar  production  of  "The 
Patsy"  in  which  Duffy  himself  is  star 
opposite  his  beautiful  wife,  Dale  Win- 
ter. 

Perhaps,  the  best-liked  man  on  the 
stage  today,  Henry  Duffy,  has  addi- 
tionally the  super-value  of  being  a 
most  remarkable  theater  man.  His 
chain  of  theaters,  coast-length,  pro- 
nounce his  great  success  in  the  the- 
atrical world,  and,  with  it  all — Henry 
Duffy  remains  the  same,  sincere, 
earnest,  ambitious  and  thorough  in 
every  phase  of  his  magnificent  work. 

"The  Patsy"  is  a  play  which  thrills, 
pleases,  amuses  and  satisfies.  It  is 
one  of  the  happiest  of  the  Duffy  com- 
edy presentations — with  it  resonance 
of  good  cheer  and  merriment  and 
strong  in  its  human  appeal.  John 
Stokes,  Florence  Roberts,  Alice  Buch- 
anan and  Henry  Caubisens  are  in  the 
cast. 

You  just  can't  afford  to  miss  "The 
Patsy." 

There  are  bargain  matinees  every 
Sunday  and  Wednesday  at  the  Alca- 
zar. *     *     * 
Columbia 

Ina  Claire  in  "The  Last  of  Mrs. 
Cheyney,"  a  Lonsdale  crook  comedy, 
is  the  Columbia  attraction  where  big 
audiences  are  filling  the  theater. 

Following  this  excellent  production 
the  Columbia  is  going  to  offer  the 
Pinero  comedy,  "Trelawny  of  the 
Wells,"  with  an  all-star  cast,  which 
we  are  told,  is  to  be  on  the  program 
but  one  week.  Already  many  mail 
orders  predict  a  record-making  en- 
gagement. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell,  nr.  Powell 

"The  Patsy."  Dale  Winter  and  Henry  Duffy  in 
the  east. 

Capitol  Ellis,  nr.  Market 

"Paint  Pony."  Musical  melodrama  with  "Okla- 
homa Bob"  Albright. 

Curran,,  Geary,  nr.  Mason 

"The  Vagabond  King:."  Operetta  from  "If  I 
Were  King." 

President,  McAllister,  nr.  Market 

"Laff  That  Off."    Henry  Duffy  Comedy. 

Wilkes,  Geary,  at  Mason 

"An  American  Tragedy."  Modern  drama 
written   by  Theodore  Dreiser. 

VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

On  the  screen,  "Jim  the  Conquerer."  William 
Bnyd.  Elinor  Fair.  Robert  Warwick  in  person 
heading    the    vaudeville   acta. 

Orpheum,  O'Farrell,  nr.  Powell 

Belle  Baker,  the  "Incomparable  Songstress." 
Ida  May  Chad  wick,  girl  tap  dancer.  C.racei 
Nile  and  Dick  Mansfield,  comedians.  Phil  Rich 
and  Alice  Adair  in  "The  Flower  Vendor.' 
Kharum.  Persian  pianist.  The  Three  Kemmys, 
acrobatic  stars. 

Pantages,  Market  at  Hyde 

On  the  screen:  "The  Ranger  of  the  Big  Pinea." 
Kenneth  Harlan,  Helene  Costello.  Mary  Care 
heading  the  vaudeville  acts. 

Union  Square,  O'Farrell,  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  and  22nd 

Vaudeville — Picture*. 

ON  THE  SCREEN 

DOWN   TOWN 

California,  Market  at  4th 

"The  Magti  Garden."  Phtllippe  de  Lacey,  Wil- 
liam  V.  Mong,  Margaret  Morris.  Attilio  Lan.il 
conducting  the  California  Orchestra. 

Cameo,  Market,  opp.  5th 

"We're  in  the  Navy  Now."  Wallace  Beery 
Raymond    Hatton. 

Casino,  Ellis  at  Mason 

Sat.,  "Don't  Marry  for  Money"  and  "Tm" 
Buckeroo  Kid";  Sun.,  Mon.,  "The  Lone  Woll 
Returns"  and  "Eve'a  Leaves";  Tues.,  Wed. 
Douglas  Fairbanks  in  "The  Black  Pirate" 
Thurs..  Fri.,  "The  Prince  of  Pilsen"  and  "Th. 
Devil  Horse." 

Granada,  Market  at  Jones 

"Moulders  of  Men."  Conway  Tearle.  Frankli 
Darro.  "Opera  vs.  Jazz."  Jack  Partingto) 
presentation. 

St.  Francis,  Market,  bet.  5th-6th 

"The  Night  of  Love."  Ronald  Colman,  Villi 
Banky  in  a  Bohemian  love  romance. 

Warfield,  Market,  nr.  Taylor 

"Three  Hours."  Corinne  Griffith,  John  Bowers 
Fanchon  and  Marco  "Fan  Ideas." 

RESIDENCE   DISTRICTS 

Alhambra,  Polk  and  Green 

Sat..  Sun.,  "The  Lunatic  at  Large."  Leoi 
Errol  and  Dorothy  Mackaill :  Mon.,  Tuefl. 
Wed,.  "The  Third  Degree";   Thurs.,   Fri.,   "Th- 


Royal,  Polk  and  California 


Sum..  "The  Silver  Treasure";  Mon..  Tues. 
Wed..  Harold  Lloyd  in  "The  Kid  Brother" 
Thurs..  Fri.,  "Homestruck"  and  "The  Shan 
rock  Handicap":  Sat..  "The  Timid  Terror"  am 
"A  Trip  to   Chinatown." 


April  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


President 

'Laff  That  Off"  still  claims  the 
President  theater  where  it  is  destined 
to  stay  quite  some  time,  if  the  pres- 
ent attendance  maintains,  for  this 
comedy,  like  many  of  its  predeces- 
sors has  the  fascinating  lure  of  pro- 
voking fun  and  clever  situations 
topped  with  constantly  changing  wit- 
ticisms. 

Leneta  Lane  has  the  leading  role. 
Her  three  love-making  suitors  are 
played  by  Ben  Taggart,  Kenneth 
Daigneau  and  Earl  Lee,  the  Duffy 
players  who  have  just  claim  upon  ad- 
miration from  the  throngs  of  theater 
people  having  the  "President  Thea- 
ter" habit  of  never  missing  one  of  the 
plays.  Frank  Darien,  Helen  Keers, 
Dorothy  LaMar,  Joseph  De  Stefani 

and  Olive  Cooper  are  in  the  cast. 

»     *     * 

Orpheum 

Next  week's  bill  at  the  Orpheum 
will  be  headed  by  Belle  Baker,  known 
as  the  "Incomparable  Songstress," 
having  gained  her  fame  as  one  of  the 
Ziegfield  musical  comedy  stars.  She 
will  give  a  routine  of  exclusive  song 
numbers.  Ida  May  Chadwick,  of  in- 
ternational fame,  a  girl  tap  dancer,  is 
one  of  the  headliners.  She  is  support- 
ed by  "Six  Dizzy  Blondes."  Grace 
Nile  and  Dick  Mansfield,  comedians, 
will  present  a  comedy  of  domestic 
life:  "The  Man  Said."  Phil  Rich,  char- 
acter actor,  and  Alice  Adair  will  ap- 
pear in  "The  Flower  Vendor." 
Kharum,  Persian  pianist,  will  be 
heard  in  piano  novelties.  The  three 
Kemmys,  acrobatic  stars,  will  pose  in 
feats  of  strength.  "How  Circus 
Riders  are  Made"  is  a  feature  of  the 
bill  this  coming  week,  Lillian  St.  Leon 
and  company  giving  a  demonstration 

of  the  act. 

*     *     * 

Golden  Gate 

Robert  Warwick,  well  known  legiti- 
mate and  screen  star,  heads  the 
Golden  Gate  bill  in  a  playlet :  "One  of 
the  Finest." 

Hasoutra,  former  star  in  New  York 
musical  productions,  making  his  first 
vaudeville  tour,  will  appear  at  the 
Golden  Gate  theater  this  week.  The 
high  spot  in  the  act  is  Hasoutra's 
Burmese  Temple  dance,  in  which  she 
appears  in  a  coat  of  gleaming  bronze. 
Six  dancing  girls  accompany  her. 
Jack  Haley,  musical  comedy  star,  will 
appear  with  Flo  McFadden  in  eigh- 
teen minutes  of  comedy  talks,  songs 
and  dances.  Richy  Craig  Jr..  a  patter 
song  and  dance  artist  will  be  on  this 
week's  bill. 

"Jim  the  Conqueror,"  an  adventur- 
ous story  of  the  sheep  country  will 
be  screened  with  William  Boyd  as  the 
featured  star,  in  the  Peter  B.  Kyne 
story.    Elinor   Fair,   in   private  life, 


Mrs.  William  Boyd,  and  Walter  Long 
are  in  the  cast. 

Josephine  Chappelle  and  Harry 
Carlton,  acrobats,  and  Browne  and 
Willa,  artists  of  colored  rags  fame, 
are  also  on  the  week's  program. 
Claude    Sweeten    provides    excellent 

music  with  his  orchestra. 

*  *     * 

St.  Francis 

"The  Night  of  Love"  begins  an  en- 
gagement at  the  St.  Francis  theater 
this  week. 

This  is  a  story  of  Bohemian  love 
romance  depicting  many  gypsy  cus- 
toms. 

Ronald  Colman  and  Vilma  Banky 
are  the  co-featured  players. 

Neil  Schettler  has  conceived  a  spe- 
cial musical  score. 

*  *     * 

Cameo 

The  Cameo  theater  has  booked 
"We're  in  the  Navy  Now,"  featuring 
Wallace  Beery  and  Raymond  Hatton, 
for  the  first  part  of  this  week. 

These  comedians,  who  achieved 
such  a  marked  success  in  "Behind  the 
Front,"  carry  on  their  comical  antics 
in  the  navy  with  just  as  many  or 
more  laugh  provoking  scenes  as  in 

their  former  picture. 

*  «     * 

California 

Gene  Stratton  Porter's  book,  "The 
Magic  Garden,"  has  been  filmed  and 
is  showing  this  week  at  the  Califor- 
nia Theater. 

This  is  the  story  of  an  early  ro- 
mance with  its  culmination  long  de- 
layed. 

Phillippe  de  Lacey,  a  promising 
juvenile  actor,  and  Margaret  Morris 
are  cast  in  the  leading  roles. 

Attilio  Laraia  conducts  the  Cali- 
fornia Orchestra  in  concert  in  addi- 
tion to  a  supplementary  program  of 

films. 

»     »     • 

Granada 

Conway  Tearle  and  Frankie  Darro, 
the  child  actor,  have  the  leading  parts 
in  "Moulders  of  Men."  the  screen  at- 
traction at  the  Granada. 

The  story  is  one  of  the  underworld 
with  plots  and  sub-plots  entangled 
with  the  doings  of  gangland. 

"Opera  vs.  Jazz."  with  Yavara 
leading  the  Granada  Orchestra,  is  the 
Jack  Partington  presentation  for  the 

week. 

*  *     * 

Warfield 

"Three  Hours."  featuring  Corinne 
Griffith,  is  being  shown  at  the  War- 
field  Theater  this  week. 

Miss  Griffith  is  decidedly  different 
in  this  picture  as  she  is  cast  in  a 
tragic  role.  John  Bowers  and  Hobart 
Bosworth  are  also  in  the  cast. 

The  story  is  of  a  woman  of  means 
forced  to  accept  degradation  and  pov- 


A  good  recipe  well  mixed, 
but  the  oven  wasn't  right 

The  Oven  Heat  Control 
assures  perfect  results 

How  many  times  have  you  followed 
a  good  recipe — precisely,  carefully  in 
every  detail — only  to  have  fair  results? 

There  must  be  some  reason. 

Perhaps  your  stove  doesn't  measure 
the  oven  heat  just  as  accurately  as 
you  measure  and  mix  the  ingredients. 
In  measuring  and  mixing  you  eliminate 
guesswork.  You  can  eliminate  it  from 
baking.  For  the  Oven  Heat  Control  on 
the  new  Gas  Range  keeps  the  oven  at 
any  temperature  you  desire. 

Let  us  or  one  of  the  local  range 
dealers  explain  more  fully  how  to  bake 
your  costly  ingredients  perfectly  by 
means  of  the  Oven  Heat  Control  on 
the  new  Gas  Range. 


"FAciric  sewici* 

Pacific  Gas  and  electric  Company 

Owned  ■  Operated  •  Managed 
by  Catifomians 

2HK-127 


(Swell's 

^— ^   NATIONAL  CREST 


GEO.    ft      (    v>ft  F.I  I 
Sutter   6654  or   Oaklar 
Telephone  P 

1.800.000    rap*    were   atrved    at    the 
Panama-Pacific    International    Exposition 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  23,  1927 


MISCELLANEOUS 

SYNOPSIS   OF   THE   ANNUAL   STATEMENT 

OF 

Title  Insurance  and  Guaranty  Co. 

of    San    Francisco    in    the   State   of    California    on   the 

31st  day    of   December.    1926.    made    to    the  Insurance 

Commissioner    of    the    State    of    California,  pursuant 
to  Jaw. 

ASSETS 

Real    estate   $  95.0S3.23 

Mortgages   and   collateral   loans 421,905.32 

Bonds    and    stocks 340.587.19 

Cash  in  company's  office  and  in  banks 113,097.18 

Premiums   in    course  of  collection 

Bills    receivable    5.309.69 

Other    ledger    assets 364.309.00 

Plant 79.554.97 

Ledger   Assets    $1,419,S46.58 

NON-LEDGER  ASSETS: 

Interest  and  rents  due  or  accrued $      15.252.31 

Market  value  of  securities  over  book  value        31.868.50 
Other    non-ledger    assets:    Premiums    in 

course    of    collection 37.000.44 

Total    gross    assets $1,503,967.83 

Deduct  assets   not  admitted 50,229.16 

Total    admitted    assets $1,453,738.67 

LIABILITIES 

Net    unpaid    claims,    except    liability    and 
workmen's    compensation    ;.„ $ 

Special    reserve    for    unpaid    liability    and 
workmen's    compensation    claims 

Estimated    expenses    of    investigation    and 
adjustment    of    claims 

Escrow    funds    108.687.87 

Commissions  and  brokerage  due  or  to  be- 
come due    

All    other    liabilities 28,462.93 

Total     liabilities      (except     capital     and 

surplus)    $  137.150.80 

Capital    821,500.00 

Surplus     495,087.87 

Total    liabilities,   capital   and  surplus $1,453,738.67 

O.  H.  ROULEAU. 

President. 
E.  G.  SCHWARTZMANN. 

Secretary. 
250    Montgomery    Street, 
San  Francisco 


FIRE   AND  MARINE 

SYNOPSIS    OF    THE    ANNUAL    STATEMENT 

OF 

Minneapolis  Fire  &  Marine 
Insurance  Company 

of  Minneapolis  in   the  State  of  Minnesota  on  the  31st 
day  of  December,    1926,   made   to  the   Insurance   Com- 
missioner of  the  State  of  California,  pursuant  to  law. 
ASSETS 

Real    estate    $ 

Mortgages   and    collateral    loans 

Bonds    and    stocks 773,394.80 

Cash  in  office  and  banks 40.333.27 

Agents'    balances    213.186.61 

Bills  receivable  taken   for  risks 130.16 

Other    ledger    assets 3.281.40 

Total  ledger  assets $1,030,326.24 

NON-LEDGER : 

Total  interest  and  rents  due  or  accrued....?      12.905.14 

Market    value    of    securities    over    book 

value   19,199.20 

Other    non-ledger    assets 

Gross   assets    $1,062,430.68 

Deduct  assets  not  admitted 

Total    admitted    assets $1,062,430.68 

LIABILITIES 
Net  amount  of  unpaid  losses  and  claims....? 

Unearned  premiums  

All    other    liabilities 264,623.81 

Total    liabilities     (except    capital    and 

surplus)    $  254.623.81 

Capital    400.000.00 

Surplus     407.806.77 

Total  capital,  surplus  and  other 

liabilities    SI. 062. 430. 68 

WALTER    C.    LEACH. 

Vice-President. 
A.    C.   HOLMGREN. 

Auditor. 

H.  M.  NEWHALL  &  CO. 

Pacific  Coast  General  Agents 

210  Battery  Street 

San  Francisco 


erty  and  all  that  goes  with  it. 

"A  Follies  Idea"  with  Doris  Eaton 
and  her  Serpentine  Girls  is  the  stage 

attraction. 

*  *     * 

Pantages 

Mary  Carr,  the  well  known  mother 
of  the  movies,  is  appearing  at  the 
Pantages  Theater  this  week  in  per- 
son. She  presents  a  dramatic  playlet 
that  heads  the  bill  of  vaudeville. 

On  the  screen  Kenneth  Harlan  and 
Helene  Costello  are  starred  in  "The 
Ranger  of  the  Pines."  This  is  a  story 

of  the  West. 

*  *     * 

Capitol 

"Oklahoma  Bob"  Albright's  musi- 
cal melodrama,  "Paint  Pony,"  is  play- 
ing in  its  second  week  at  the  Capitol 
Theater. 

There  are  twenty-five  humans  and 
Albright's  famous  pinto  pony  in  the 
cast. 

Most  of  the  music  was  written  by 
a  local  composer,  Joseph  Ghiradelli. 

The  story  is  of  the  West  with  only 
one  scene  laid  in  New  York. 
Wilkes  *     *     * 

"An  American  Tragedy"  is  playing 
at  the  Wilkes  Theater  in  its  fourth 
week. 

This  is  an  ultra-modern  play  from 
the  pen  of  Theodore  Dreiser  and  con- 
cerns the  emotions  and  reactions  of 
our  present-day  youth,  the  tempta- 
tions that  they  meet,  and  how  little 
effort  they  put  forth  to  resist  them. 
How  the  vices  are  paid  for  is  carried 

out  right  up  to  the  electric  chair. 

*  *     * 

Travel  Made  Easy 

"Were  you  in  Paris,  London,  Ber- 
lin?" 

"I  really  couldn't  tell  you.  My  hus- 
band bought  all  the  tickets." — Buen 
Humor,  Madrid. 

*  *     * 

Weighed  in  the  Balance 

"I  gave  that  man  fifty  cents  for 
saving  my  life." 

"What  did  he  do?" 

"Gave  me  back  twenty  cents 
change." — Chaparral. 

The  Gentlemanly  Flapper 

In  Japan  you  can  tell  if  a  girl  is 
single  or  married  by  looking  at  her 
hair.    In  America  you  can't  even  tell 
if  it's  a  girl! — Judge. 
Meow!  *     *     * 

Muriel — "I've  just  come  from  the 
beauty  parlor." 

Mavis — "They    were    shut,    I 


pose  ?" — Answers. 


sup- 


What  We  Spend  for  Food 

Thirty-eight  per  cent  of  the  aver- 
age man's  total  income  goes  to  the 
purchase  of  food,  according  to  nutri- 
tion specialists.  Percentage  of  the 
average  income  taken  by  food  has  in- 
creased 18  per  cent  in  twenty  years. 
In  1907,  one-fifth  of  the  working 
man's  income  was  deemed  sufficient 
for  food.  At  that  time  the  bill  for 
the  entire  nation  at  retail  food  stores 
was  only  $4,000,000,000.  This  sum 
was  doubled  in  1921  and  has  mounted 
steadily  since. 

The  average  American  eats  more 
than  his  weight  in  meat  each  year,  as 
is  shown  by  the  fact  that  the  per 
capita  consumption  of  meat  last  year 
was  165  pounds  or  .4  of  a  pound  per 
day,  with  a  value  of  about  1500  cal- 
ories a  pound.  Consumption  of  candy, 
which  is  a  food  that  averages  double 
the  energy  value  of  meat,  pound  for 
pound,  amounted  to  one  bite  per  day 
per  person.  Milk  and  milk  products 
accounted  for  twenty  cents  out  of 
every  food  dollar. 

Clothing  in  the  average  family 
budget  costs  less  than  half  the  sum 
paid  for  food.  Cost  of  fuel  and  lights 
is  one-seventh  that  of  food. 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and   Night 

City    Sightseeing      _._.-.     S3. 00  per  hour 

Shopping     _-_-_-__       2. SO  per  hour 

Short    Trips,    Toxical)    Rates 

PROSPECT 

585   Post.   St.. 
4UUI1  San  Francisco 


Scrambled  Professions 

Mrs.  Grebb — "And  what  do  your 
boys  work  at,  Mrs.  Grubb?" 

Mrs.  Grubb — "One  is  a  cook  in  a 
drugstore,  and  the  other  is  a  bar- 
tender in  a  lunch-room." — Life. 


iz>e  Forever 


April  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


SOCIETY 

(Continued  from  Page  5) 

rel  Court  of  the  Fairmont  Hotel, 
when  Lucille  La  Verne,  famous  star 
of  "Sun  Up,"  was  the  honor  guest. 

Lucille  La  Verne,  in  her  radiant 
and  intelligent  way,  has  been  ex- 
pounding the  needs  of  the  mountain 
people  of  Tennessee  in  a  series  of  lec- 
ture appearances  before  San  Fran- 
cisco audiences,  during  her  stardom 
at  the  Columbia  Theater  of  this  city 
in  the  great  play  in  which  she  has 
added  more  laurels  to  her  interna- 
tional fame  on  the  stage. 

Mrs.  Bias  entertained  as  her  in- 
vited guests  at  the  Fairmont  tea, 
"Annie  Laurie"  (Mrs.  W.  B.  Bonfils), 
Miss  Edwina  Booth,,  cousin  of  the 
great  Edwin  Booth;  Mr.  Julli,  from 
Virginia,  of  the  cast  in  "Sun- Up"; 
Mrs.  Belle  Congdon,  Mrs.  Mary  So- 
lari,  Mrs.  G.  E.  Benton  Welles,  Mrs. 
Edwin  Scott,  Miss  Mildred  Scott. 


Prominent  Visitors 

Mr.  and  Mrs.  F.  J.  Lowrey  of  Hono- 
lulu have  been  making  their  home  at 
the  Fairmont  Hotel  during  their  so- 
journ in  this  city.  Other  prominent 
visitors  at  the  famous  hostelry  on 
Nob  Hill  include :  Mr.  and  Mrs.  W.  0. 
Hopkins  of  Sydney,  Australia;  Mrs. 
Robert  Buchan  and  children  of 
Shanghai,  Mr.  and  Mrs.  T.  H.  Harper 
of  Liverpool,  and  Mr.  Charles  F.  Tay- 
lor of  Australia,  and  R.  C.  Baker  of 
Melbourne. 


Distinguished  visitors  at  the  Fair- 
mont this  past  week  included  Mr.  and 
Mrs.  Russell  A.  Alger  of  Detroit,  who 
will  be  guests  of  their  son-in-law  and 
daughter,  Mr.  and  Mrs.  H.  F.  Chaney, 
of  Portland.  Mr.  Alger  is  the  son  of 
the  late  Governor  Alger  of  Detroit. 


German  Raider  Commander 
Will  Visit  This  Coast 

Count  von  Luckner,  the  German 
raider  commander,  and  Countess 
Luckner,  are  coming  to  San  Francisco. 

They  expect  to  be  in  this  city  May 
12,  and  will  be  formally  welcomed  In- 
city  officials  and  delegations  from 
both  non-German  and  German  organ- 
izations and  representatives. 

The  "Sea  Devil,"  as  Count  von 
Luckner  is  known,  is  coming  here 
with  a  message  of  friendship  from 
Germany,  according  to  authoritative 
accounts  and  will,  on  special  occa- 
sions, voice  this  appreciation  to  the 
American  people. 

"America  was  the  only  one  of  our 
adversaries  who,  after  the  armistice, 
put  prejudice  and  enmity  to  one  side 
and  helped  us,"  said  Count  von  Luck- 


ner. "That  is  one  reason  why  I  came 
back  to  the  United  States  to  express 
our  gratitude  to  your  people." 

As  commander  of  the  Kaiser's  com- 
merce raider,  "Sea  Eagle,"  the  count 
is  credited  with  having  taken  nine- 
teen enemy  merchant  marine  vessels 
without  firing  a  shot  or  taking  a  life. 
He  sailed  from  Bremen  last  Septem- 
ber for  a  world  voyage  of  two  years 
and  a  half  aboard  a  four-masted 
American  lumber  schooner  which  he 
had  purchased  through  the  co-opera- 
tion of  German  school  children. 

The  cruising  party  bringing  Count 
and  Countess  von  Luckner  comprises 
Dr.  Schultz-Ewerth,  the  last  German 
governor  of  Samoa ;  and  Professor  A. 
Volkert,  scenic  artist,  of  Munich. 

Count  von  Luckner  comes  of  a  Ba- 
varian peasant  family  which  was 
granted  peerage  in  1784,  shortly  after 
migrating  to  Slessvig-Holstein.  He 
ran  away  from  home  when  he  was  13, 
joining  an  outgoing  steamer  as  cabin 
boy.  At  the  age  of  17  he  tramped  his 
way  overland  from  San  Francisco  to 
New  York,  working  at  any  job  he 
could  get. 


He  will  soon  return  to  San  Fran- 
cisco as  Count,  the  former  "sea  devil" 
hero  of  nineteen  bloodless  victories, 
and  will  lecture  here  at  the  Civic 
Auditorium.      *     *     * 

Mrs.  Emmy  Burns,  now  making 
her  home  at  the  Mark  Hopkins  Hotel, 
has  brought  from  the  Orient  some 
wonderful  Chinese  paintings  of  rare 
antiquity.  These  rare  art  exhibi- 
tions are  now  being  shown  in  Mrs. 
Burns'  suite  and  later  will  be  dis- 
played in  the  art  galleries  throughout 
the  country. 


FOR  RENT-STUDIO 

Attractively  furnished  studio  suitable 
for  lectures.  Seating  capacity  125.  To 
sub-lease  full  or  part  time.  Post  Street 
near  Grant  Ave.     Reasonable  rental. 

Telephone  Park  4646 


^durf- 


y/ 

extra  fust 

extra  fine 
extra  fare 
Ian  *>  6=00 
p.  m.  daily 


one  dag  Hearer 


The  equipment  is  the  List 
word  in  car  buildingi  An 
all- Drawing- room  Pull- 
man, of  course;  an  Obser- 
vation Pullman,  anj  Com- 
partment and  Section 
Pullmans  ACIuhear.too, 
and  Fred  Harvey  Diner. 

On  The  Chid  about  m.in\ 
ncn  features    ladiej  lot 
and  (■dies' maid,  barber ■ 

wld  and  manicure  service; 

ihowcr  baths. 


Santa  Fe  Ticket  Offices  and  Travel  Bureaus 

601  Market  Street  Telephone  Sutter   7600  Ferry  Depot 

S  \\   FRANCISCO 


OAKLAND  BERKELEY" 

434  13th  Street  2134  Ini.trsilv  Ave. 

SAN   JOSE 
15   East   Santa   Clara   St. 


SACRAMENTO  SANTA  ROSA 

1006  K  Str*rt  516  Fourth  Stre«t 

STOCKTON 
221   First   National   Bank   Bide. 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  23,  1927 


STATE  AND  CITY  NOTES 


Music  Week  Coming 

Music  for  every  age  and  taste  will 
be  included  in  the  many  programs 
which  will  be  offered  during  San 
Francisco's  Seventh  Annual  Music 
Week,  May  1  to  7.  Beginning  with 
a  sacred  concert  on  Sunday  after- 
noon, May  1,  and  concluding  with  a 
band  contest  in  which  high  school 
bands  from  all  over  the  state  will 
take  part  on  the  following  Saturday 
evening,  the  Music  Week  committee, 
headed  by  Franck  R.  Havenner  as 
chairman  and  Chester  Rosekrans  as 
director,  has  prepared  a  group  of 
programs  that  cover  the  whole  field 
of  music. 

The  Citizens'  committee's  recep- 
tion to  the  honorary  chairmen  will 
be  held  at  the  Fairmont  Hotel  on 
Sunday  evening,  May  1,  and  a  most 
elaborate  program  of  instrumental 
and  vocal  music  has  been  arranged, 
and  will  be  broadcasted. 

The  order  of  events  at  the  Civic 
Auditorium  has  already  been  estab- 
lished, and  every  afternoon  and  eve- 
ning during  Music  Week  will  feature 
some  distinct  field  of  music. 

*  »     * 

Greenback  Consignment 

Well  equipped  with  greenbacks  one 
of  the  most  numerous  and  novel 
"parties  of  travelers"  ever  to  visit 
sunny  California  arrived  last  week, 
according  to  P.  J.  McGrath  of  South- 
ern Pacific's  mail  and  express  depart- 
ment. 

The  party  consisted  of  20,000  bull- 
frogs en  route  from  Louisville,  Ky., 
to  Yokohama,  Japan,  where  they  are 
to  stock  a  frog  farm.  The  company's 
fast  train,  the  Argonaut,  carried  the 
frogs  to  Los  Angeles,  whence  they 
set  sail  for  the  Orient.  The  visitors 
occupied  200  specially  designed  cases. 

•  •     • 

Fiesta  de  las  Rosas 

An  old  married  couple  contest — 
an  old  car  race — a  "bigger  and  better 
baby"  show — a  horseshoe  pitchers' 
contest — a  fiddlers'  contest — a  Cin- 
derella contest — an  Old  Pioneers'  con- 
test, and  numerous  other  contests  are 
being  carried  on  in  Santa  Clara  county 
these  days  in  preparation  for  the 
150th  Anniversary  Exposition  of 
Progress  to  be  held  in  this  city,  April 
30  to  May  7. 

Narcissus  Castro,  who  lives  in  Gil- 
roy,  won  the  old  pioneers'  contest 
with  87  years  continuous  residence  in 
the  county.     Castro  and  other  win- 


ners will  be  honored  at  the  exposi- 
tion and  in  the  Floral  Parade  on 
May  7. 

King  Fungi,  the  greatest  of  all 
whiskers  monarchs,  is  ruling  the 
county  these  days  with  a  "long  arm." 
All  males  of  the  Kingdom  of  Hirsu- 
tania  are  wearing  whiskers  of  all 
shapes  and  dimensions. 

One  of  the  interesting  objects  in 
the  historical  museum  will  be  a  205- 
year-old  geography  describing  Cali- 
fornia as  an  "island."  Countless  an- 
tiques of  significance  to  California 
will  be  on  display. 

The  Grand  Floral  Parade  on  May  7 
has  added  five  entries  in  the  last 
week,  bringing  the  total  to  85. 

*  •     * 

More  Traveling  This  Summer 

A  big  boost  to  travel  this  summer 
is  expected  to  result  from  the  an- 
nouncement by  James  B.  Duffy,  gen- 
eral passenger  agent  of  the  Santa  Fe, 
setting  the  dates  for  the  excursion 
season,  which  will  open,  west-bound 
May  15,  while  regular  back  East  ex- 
cursions will  start  May  2. 

A  reduction  in  the  fares  under  the 
summer  rate  plan  will  be  in  effect,  in- 
forms Mr.  Duffy,  and  should  be  of 
considerable  benefit  to  all  of  Cali- 
fornia. 

*  •     • 

Special  Cabin  Service  Offered 
By  Air  Transport  Company 

New  planes  of  the  multi-passenger, 
closed  cabin  type  will  soon  be  wing- 
ing passengers  from  city  to  city 
along  the  Pacific  Coast,  according  to 
announcements  made  by  the  Pacific 
Air  Transport,  Inc.  Air  travel  is  rap- 
idly becoming  popular  with  business 
men,  say  the  transport  company  offi- 
cials. So  much  time  can  be  saved  in 
both  short  and  long  trips  that  busy 
men  cannot  afford  but  to  travel  by 
air.  Popular  demand  for  a  de  Luxe 
service  has  prompted  the  company  to 
institute  this  new  service. 

*  *     * 

Eugen  Neuhaus  Exhibition 

An  important  one-man  show,  con- 
sisting of  a  collection  of  thirty  oil 
paintings  of  California  landscapes  by 
Eugen  Neuhaus,  will  occupy  gallery 
fourteen  of  the  California  Palace  of 
the  Legion  of  Honor,  in  Lincoln  Park, 
until  Sunday,  May  8.  This  is  profes- 
sor Neuhaus'  first  exhibition  of  his 
new  work. 

This  California  artist  paints  with 
a  very  fluid  brush.    His  canvases  are 


neither  academic  nor  too  modern,  but 
show,  with  very  great  charm  of  feel- 
ing, a  number  of  beautiful  landscapes, 
most  characteristic  of  California. 

Eugen  Neuhaus,  who  is  one  of  Cali- 
fornia's most  eminent  painters,  and 
is  making  rapid  strides  in  his  work, 
was  born  at  Barmen,  Germany,  Au- 
gust 18,  1879.  He  studied  at  the 
Royal  Art  School,  Kassel,  from  1896 
to  1899,  and  at  the  Institute  of  Ap- 
plied Art,  at  Berlin,  from  1900  to  | 
1903.  He  has  lived  in  California  since 
he  came  to  the  United  States  in  1904. 

Neuhaus  is  the  author  of  "The  Art 
of  the  Exposition"  and  other  books 
on  the  California  Exposition  of  1914 
to  1916;  "Painters,  Pictures  and  the 
People,"  and  "The  Appreciation  of 
Art."  He  was  a  member  of  the  Inter- 
national Jury  of  Awards,  Department 
of  Fine  Arts,  Panama-Pacific  Inter- 
national Exposition.  He  is  now  asso- 
ciate professor  of  art  in  the  Univer- 
sity of  California  at  Berkeley. 


Street  and  Highway  Expansion  Must 

Keep  Pace  With  Automobile 

Increase 

Constant  expansion  of  street  and 
highway  systems  throughout  the 
nation  constitutes  a  problem  that  will 
always  be  with  us. 

The  annually  increasing  number  of 
motor  vehicles,  the  increasing  use 
and  range  of  automobiles  and  the 
growth  of  motor  touring  make  neces- 
sary a  continuous  program  of  de- 
velopment of  thoroughfares. 

The  California  State  Automobile 
Association  reports  results  of  a  re- 
cent survey  by  the  American  Auto- 
mobile Association,  with  which  it  is 
affiliated,  on  the  need  of  further  road 
construction.  What  the  Three  A  re- 
ports for  the  nation,  says  the  State 
Association,  is  equally  applicable  to 
California.  In  effect  this  report  may 
be  summed  up  in  the  words: 

"We  have  an  unsurpassed  highway 
system  but  there  must  be  no  lull  in 
the  good  roads  movement." 

California  is  answering  this  plea 
for  more  and  better  roads  with  the 
Breed  bills,  now  before  the  Legis- 
lature, the  State  Association  points 
out.  These  two  companion  measures, 
solving  the  state's  highway  financing 
and  administration  problems,  provide 
for  a   twelve-year  program   of  con- 


April  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


Struction  at  a  rate  of  $10,000,000  a 
year. 

The  American  Automobile  Associ- 
ation's message  on  the  need  of  more 
road  building  follows: 

"America's  present  highway  sys- 
tem far  surpasses  anything  the  world 
has  ever  known,  embracing  more 
than  500,000  miles  of  surfaced  roads 
threading  their  way  with  imposing 
effect  into  all  parts  of  the  country. 

"The  public  and  the  public  official 
must  realize  constantly  that  the  time 
when  it  may  rest  upon  its  oars  in  the 
matter  of  highway  building  is  far  in 
the  future. 

"Our  progress  in  road  building  has 
been  remarkable.  But,  if  the  fine 
promise  of  the  automobile  for  even 
further  strengthening  the  economic 
fabric  of  America  is  to  be  realized 
fully,  we  must  make  even  more  re- 
markable progress. 

"There  is  no  dearth  of  data  to 
prove  the  necessity  for  constant  ex- 
pansion of  our  street  and  highway 
systems.  It  clearly  is  the  duty  of 
everyone  to  give  the  good  roads 
thought  a  more  aggressive  quality  in- 
stead of  allowing  it  to  grow  torpid." 


School  Safety  Posters 
Adopted  in  Many  Cities 

Public  schools  in  six  counties  and 
35  cities  in  Northern  and  Central 
California  have  adopted  the  program 
of  visual  education  in  traffic  safety 
inaugurated  by  the  California  State 
Automobile  Association  to  reduce  the 
toll  of  children  in  street  and  highway 
accidents,  it  was  announced  today  by 
Percy  E.  Towne,  chairman  of  the  As- 
sociation Public  Safety  Committee. 

In  4973  classrooms,  boys  and  girls 
are  being  given  regular  instructions 
in  safe  conduct  on  streets  and  high- 
ways under  arrangements  made  by 
the  Association  Public  Safety  Depart- 
ment with  school  principals,  boards 
of  education  and  school  superintend- 
ents who  have  officially  approved  in 
each  instance  the  plan  of  displaying 
posters  graphically  portraying  the 
hazards  of  modern  traffic. 

Schools  in  six  entire  counties  have 
adopted  the  system  which  calls  for 
keeping  the  posters  constantly  on  dis- 
play in  classrooms  after  they  have 
been  made  the  subject  of  lessons  by 
the  teacher.  These  counties  are  San 
Joaquin,  Humboldt.  Lassen.  Amador, 
Tuolumne  and  Calaveras. 
*     •     » 

Boat  Races  in  San  Lorenzo 
River  This  Summer 

A  series  of  boat  races  of  all  kinds 
will  he  held  in  the  San  Lorenzo  River 
at  Santa  Cruz  this  summer.  The  con- 
tests will  be  held  at  high  tide,  start- 
ing at  the  mouth  of  the  San  Lorenzo, 
opposite  the  end  of  the  Santa  Cruz 


beach  boardwalk  extension,  and  will 
include  speed  boat,  motor  boat,  out- 
board motor,  canoe  and  row  boat 
races.  This  will  be  the  first  time  for 
several  years  past  that  the  San  Lor- 
enzo river  has  been  used  for  boat 
races. 

Following  is  the  tentative  schedule 
of  dates  set  for  these  races:  Sunday, 
June  19 ;  Saturday  and  Sunday,  July 
2  and  3 ;  Sunday,  July  17 ;  Sunday, 
July  31 ;  Sunday,  August  14,  and  Sun- 
day, August  28. 

*     «     * 

Redwood  Empire  Celebrates 

The  Hotel  Mark  Hopkins  was 
the  headquarters  for  the  annual 
meeting  of  the  Redwood  Empire 
Hotel-resort  conference  on  Monday, 
April  18.  Following  a  morning  of 
committee  meetings,  regular  meet- 
ings and  a  huge  luncheon  and  pro- 
gram, a  caravan  was  formed  which 
to  drive  through  Southern  Califor- 
nia to  advertise  the  Redwood  Empire. 

Before  the  caravan  left  the  city, 
there  was  a  parade  through  the 
streets  of  San  Francisco. 

The  journey  of  the  Redwood  Em- 
pire Caravan  is  a  part  of  a  national 
campaign,  initiated  last  week  by  ad- 
vertising in  national  magazines,  and 
designed  to  make  a  national  con- 
sciousness to  the  existence,  location 
and  attractiveness  of  the  Redwood 
Empire.  The  publicity  campaign  is 
undoubtedly  timely,  since  with  the 
summer  and  the  opening  of  the  new 
transcontinental  highway  new'  tourist 
groups  will  probably  learn  for  the 
first  time  of  the  Redwood  Empire  and 
will  visit  it  as  a  part  of  their  itin- 
erary. 

»     »     • 

Universal  Language 

Esperanto,  one  of  the  numerous 
language  systems  by  which  a  uni- 
versal tongue  may  some  day  be  de- 
veloped, will  have  a  headquarters  in 
Berkeley,  if  plans  presented  to  J.  M. 
Friedlander,  state  corporation  com- 
missioner, are  carried  out. 

Pacifiko  Espero  Ko.,  Ltd..  a  com- 
pany organized  primarily  to  teach 
Esperanto  and  to  publish  books  in 
connection  with  the  language,  plans 
to  open  offices  there.  According  to 
its  application  for  a  permit  to  issue 
stock,  the  vocabulary  of  Esperanto  is 
based  as  far  as  possible  upon  words 
common  to  the  chief  European  lan- 
guages, and  sounds  peculiar  to  any 
language  are  eliminated.  The  spell- 
ing is  phonetic  and  the  accent  is  al- 
ways on  the  penult  syllable. 
•     *     * 

Tuitional  Scholarships 

The  Oscar  Weil  Memorial  Scholar- 
ship fund  offers  two  tuitional  scholar- 
ships for  the  season  of  192,-28.  The 
first,   for   the   study   of   any   of   the 


wind  orchestral  instruments,  is  open 
to  students  between  the  ages  of  four- 
teen and  twenty.  The  second,  for  the 
study  of  any  other  of  the  orchestral 
instruments  or  piano,  is  open  to  all 
students  under  eighteen. 

The  awards  will  be  based  upon  the 
recommendation  of  an  examining 
board,  composed  of  responsible  mu- 
sicians, whose  names  will  be  an- 
nounced later.  Application  should  be 
made  in  writing  and  before  Septem- 
ber 15  to  the  secretary,  Mr.  J.  A.. 
Paterson,  1354  Greenwich  street,  San 
Francisco. 

The  scholarships  are  for  $250  each. 


"Hair-cut?"  asked  the  barber  in  a 
Western  town. 

"Yeah,"  grunted  the  hard-boiled 
cowboy.  "Girlish  bob." — American 
Legion  Monthly. 


ASSESSMENT   NOTICE 

The  MINERAL  DEVELOPMENT  COMPANY,  loca- 
tion of  principal  place  of  business.  San  Francisco. 
California. 

Not  ce  is  hereby  given  that  at  a  meeting  of  the 
Directors  held  on  the  19th  day  of  April.  1927.  an 
assessment  of  one-half  cent  per  share  was  levied  upon 
the  issued  capital  stock  of  the  corporation,  payable 
immediately  in  legal  money  of  the  United  States, 
to  the  Secretary,  at  the  office  of  the  company.  Room 
245.    Monadnock    Building.    San    Francisco.    Calif. 

Any  stock  on  which  this  assessment  shall  remain 
unpa'd  on  the  2Sth  day  of  May,  1927.  will  be  de- 
linquent and  advertised  for  sale  at  public  auction. 
and  unless  payment  is  made  before,  will  be  sold  on 
Thursday,  the  24th  day  of  June.  1927.  to  pay  the 
delinquent  assessment,  together  with  coats  of  adver- 
tVng   and   expense   of   sale. 

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12 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  23,  1927 


For  Spring  Reading 

HIGH  WINDS,  by  Arthur  Train. 

Scribner's;  $2.00. 

It  is  rather  appalling,  the  number 
of  Peters  that  have  swept  over  the 
novelistic  field  of  late.  Ever  since  the 
eclat  made  by  the  seductive  Peter 
Whiffle,  there  have  been  a  score  of 
them  waiting  in  line  for  adoption  at 
the  author's  bid.  Usually  a  Peter 
turns  out  to  be  but  an  anaemic  form 
of  Whiffle,  after  all,  a  man-of-the- 
world,  artist,  poet,  cynic,  all  in  one. 
Here  Arthur  Train  has  admitted  a 
Peter  to  his  novels,  Peter  McKay,  but 
he,  to  one's  relief,  turns  out  to  be  an 
engineer  with  a  bronzy  look  to  him 
and  a  good  unpremeditated  scar  on 
his  chin.  He  is  the  most  acceptable 
Peter  we  have  met  for  some  time,  be- 
cause he  tries  to  stand  on  his  own 
legs,  even  though  he  shows  a  lack  of 
an  engineer's  sense  throughout  the 
book,  and  makes  it  very  doubtful 
whether  he  is  worth  the  good  fortune 
deposited  upon  him  at  the  end  of  the 
book. 

But  the  main  interest  in  the  story 
comes  through  Ursula  Weybridge,  an 
attractive  woman  in  her  thirties,  who 
has  missed  the  kind  of  romance  she 
always  wanted,  and  so  has  not  mar- 
ried. She  loves  Peter  the  moment 
she  meets  him.  He  is  older.  She 
takes  him  for  her  lover,  fearing  mar- 
riage for  his  sake.  Then,  when 
Ursula  is  abroad  testing  out  their 
love,  Peter  succumbs  to  the  beauty 
of  Ursula's  niece,  Gay,  not  knowing 
their  relation,  however.  Gay  closely 
resembles  Ursula,  but  has  the  fresh- 
ness of  youth.  However,  the  story 
takes  a  turn  that  is  almost  unex- 
pected, since  youth  proverbially 
wins.  The  quality  of  age  here  con- 
quers over  youth.  The  end  brings 
happiness  to  all  concerned,  except  to 
Enid,  Ursula's  selfish  sister,  whose 
story  of  divorce  in  Paris  and  high 
life  have  their  place  on  the  author's 
wide  canvas.     *     *     * 

Painted  Mvsterv 
THE  OLD  COUNTESS,  by  Anne 

Douglas  Sedgwick.    Houghton, 

Mifflin;  $2.50. 

The  Anglo-French  writer  is  again 
receiving  much  attention  with  her 
first  novel  since  "The  Little  French 
Girl."  "The  Old  Countess"  is  an  un- 
usual study,  a  macabre  tapestry — 
with  four  figures  woven  with  exceed- 
ing care  against  a  dark  background. 
Dick,  a  young  artist,  goes  off  into  the 


Edited  by  ELEANOR  WILLIAMS 

French  mountains  to  paint,  taking 
with  him  his  young  English  wife, 
Jill,  who  in  his  opinion  makes  a  de- 
licious companion  more  than  sweet- 
heart. The  young  couple  become  in- 
tensely interested  in  plumbing  the 
mystery  of  Marthe  Luderac,  a  young 
girl  who  devotes  herself  to  the  care 
of  the  tarnished  old  countess  for  no 
apparent  reason.  Jill  first  becomes 
attached  to  the  strange  Marthe, 
dwelling  upon  her  affairs  so  intently 
that  Dick,  too,  is  drawn  under 
Marthe's  spell,  and  finally,  inevitably, 
falls  in  love  with  her. 

The  author  darkens  her  narrative 
by  degrees,  until  the  final  situation  is 
overcast  with  shade,  the  three  figures 
tensely  in  the  foreground,  behind 
them  towering  the  figure  of  the  old 
countess,  leering  and  menacing. 
Quite  as  in  a  tapestry,  the  figures  do 
not  emerge  clear-cut,  but  retain  sug- 
gested outlines.  Marthe  remains 
strange  and  unreal,  even  more  so 
after  the  accidental  death  that  fails 
to  ring  true.  Jill  and  Dick  are  gen- 
eral types  rather  than  individuals. 
Consequently,  the  author  depends 
upon  mystery-story  technique  to 
sharpen  the  reader's  interest,  instead 
of  winning  it  through  character. 
False  mystery  is  suggested,  as  when 
Dick  was  made  to  imagine  Marthe 
with  a  patch  over  her  eye.  This  kind 
of  thing  is  dangerous  in  a  novel  that 
strives  for  character  —  it  is  like  a 
beautiful  woman  who  paints  her  face, 
afraid  that  her  natural  peach-color 
lacks  interest. 

The  character  portrayal  of  the  old 
countess  herself  is  the  high  mark  of 
Mrs.  Sedgwick's  book.  Gradually, 
fully,  the  old  lady's  personality  en- 
gulfs one,  until  the  full  terror  of  her 
breaks  upon  the  story  at  its  climax. 
The  delicate  assurance  of  detail 
shown  in  the  author's  treatment  of 
the  countess  is  displayed  as  well  in 
general  descriptive  passages  of  the 
French  mountain  country,  and  con- 
stitutes above  all  the  peculiar  charm 
that  is  Mrs.  Sedgwick's. 
*     *     * 

Smart  Life,  Smart  Lady 

THE    STARLING,   by   Doris   Leslie. 

Century;  $2.00. 

An  emotional  story,  concerning 
Marcia  Fennell,  young  war  widow 
and  habitue  of  London's  smart  life, 
who  discovered  that  her  beauty  made 
her  sought  as  mistress,  but  not  as  a 
wife.     Marcia  was  the  daughter  of  a 


drunken  lady  novelist  of  the  Yellow 
Eook  era,  and  of  a  painter  once  on 
intimate  of  Sargent  and  Wilde.  She 
grew  up  in  this  decadent  atmosphere, 
and  found  her  only  chance  for  a 
healthy  beautiful  life  cut  short  with 
the  death  in  the  war  of  Robin,  her 
young  husband.  After  this  she  drift- 
ed helplessly,  almost  making  a  mar- 
riage of  convenience  to  escape  home, 
but  giving  up  this  idea  out  of  fasci- 
nation for  Roy  Beresford,  a  young 
poet  and  playwright,  golden  and 
beautiful  and  soulless  as  a  faun. 
Later  she  transferred  all  all  her 
wounded  love  to  Lord  Peter  Corro- 
way,  a  suave  and  pleasure-loving  ad- 
venturer, but  found  herself  but  a 
passing  fancy  with  him,  too.  It  was 
her  fate  to  make  a  marriage  of  con- 
venience after  all.  She  married 
Charles,  obtaining  luxurious  comfort, 
and  a  proper  background  for  her 
beauty.  But  life  passed  her  by.  The 
story  is  told  in  a  colorful,  impression- 
istic style.         *     »     * 

The  Great  Emancipator 

FOREVER  FREE,  a  Novel  of  Abra- 
ham Lincoln,  by  Honore  Willsie 
Morrow.  Morrow;  $2.50. 
The  first  novel  yet  known  to  claim 
as  its  hero  the  great  intellectual  and 
spiritual  giant,  Abraham  Lincoln. 
Miss  Morrow's  purpose,  it  seems,  was 
to  weave  a  personal  tale  about  Lin- 
coln, instead  of  treating  him  as  a 
political  hero  alone,  remote  as  the 
Gods  on  Olympus.  She  succeeds 
somewhat  in  making  the  Lincoln 
family  a  livable  group.  Mary  Lincoln 
is  portrayed  with  much  detail  as  a 
woman  fully  appreciative  of  her  hus- 
band's unusual  strength  of  character, 
but  so  sharp  tongued  that  she  brought 
much  criticism  and  sorrow  to  the 
official  family.  Lincoln  was  always 
tender  and  patient  with  her,  even 
when  during  the  war  she  developed 
hysterical  spells  that  threatened  im- 
portant matters.  Mary  Lincoln  real- 
ized that,  although  she  could  per- 
suade her  husband  easily  in  personal 
whims,  she  never  could  persuade  him 
in  a  moral  crisis.  She  was  proud  of 
his  rugged  invincibility. 


Books    that    are    reviewed    in    the    News    Letter 

can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 

239  Pout  Street                      San   Francisco.   Calif. 

April  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


The  weakest  part  of  the  story  lies 
in  Miss  Morrow's  invention  of  a 
woman  spy,  Miss  Ford,  who  succeeded 
in  gaining  the  confidence  of  the  Lin- 
coln family,  and  in  the  end  came  near 
assassinating  both  Lincoln  and  his 
wife,  and  in  ruining  their  cause.  Miss 
Ford's  machinations  in  a  personal 
circle  do  not  harmonize  with  the  dra- 
matic movement  of  the  great  war  in 
progress,  and  so  weaken  the  total 
effect.  To  handle  the  figure  of  Lin- 
coln successfully  in  a  personal  story 
requires  a  more  judicious  invention 
of  associate  characters  than  Miss 
Morrow  has  revealed. 

*  *     * 

More  Suppressions 
MORNING,  NOON  AND  NIGHT,  by 

Kenneth   Phillips   Britton.    Edwin 

Valentine  Mitchell;  $2.00. 

Again  the  suppressed  girl,  who 
finally  emerges  from  a'  small  town  in 
middle  life,  and  has  her  Paris  fling. 
Marellen  found  every  morning,  noon 
and  night  the  same,  slave  as  she  was 
to  an  invalid  mother.  An  ugly,  sullen 
girl  who  lived  a  double  life,  when  not 
attending  her  mother  then  delving 
into  the  books  of  the  moderns,  lead- 
ing an  imaginative  life  with  the  gay 
young  things  of  "This  Side  of  Para- 
dise," and  of  "The  Blind  Bow  Boy." 
Outwardly  a  fright  of  an  old  maid  at 
32,  inwardly  a  child  craving  for 
beauty,  she  finally  finds  freedom  and 
fortune  when  her  mother  dies. 

Paris  is  her  high-noon  of  life.  Un- 
der the  deft  direction  of  a  profes- 
sional beautifier,  Marellen  manages 
to  emerge  a  new  woman  in  three 
weeks,  a  fascinating  creature,  like 
one  of  the  characters  she  has  known 
in  her  books.  She  turns  young,  leads 
a  swift  round  of  cocktails,  dances, 
dinners,  flirtations.  She  becomes  a 
woman  of  the  world,  a  temporary 
queen  over  a  wide  circle  of  acquaint- 
ances. Beautiful,  witty,  and  fasci- 
nating, she  mounts  the  ladder  of 
social  fame.  But  she  was  destined  to 
last  only  so  long,  evidently.  Her  tire- 
less social  energy  is  to  no  avail  when 
the  disillusionment  comes,  offering  a 
fine  character  study.  It  is  here  the 
young  author  seems  to  find  the  task 
difficult.  Although  the  theme  is  quite 
plausible,  to  be  memorable  it  requires 
a  more  skilled  psychological  handling, 
especially  at  this  point,  when  the 
woman  is  rejected  by  her  desires. 
The  attempt  is  interesting,  however. 

*  •     » 

Queen's  Itinerary 
ON  TOUR  WITH   QUEEN   MARIE. 
by  Constance  Lilv  Morris. 
McBride;  $2.60, 

The  author  and  her  husband  ac- 
companied Queen  Marie  during  her 
stay  in  America,  and  as  friends  of 
long  standing  aided  her  in  arranging 


the  Royal  tour  and  in  deciding  ques- 
tions of  importance.  Mrs.  Morris 
kept  a  diary  as  the  Royal  party  trav- 
eled through  the  country,  noting  the 
Queen's  impressions  of  the  various 
cities  and  territories  through  which 
they  passed,  reactions  to  individuals, 
and  various  incidents,  humorous  and 
otherwise,  that  occurred  along  the 
way. 

Descriptions  of  the  various  cities 
are  handled  equally  as  well  as  the 
portraits  of  the  principals  in  the 
Queen's  party.  New  York  in  the  driz- 
zling rain,  Washington,  Kansas  City, 
Chicago,  Spokane,  Portland,  Seattle, 
Vancouver,  B.  C,  all  are  brought  out 
vividly  to  the  reader.  Very  gener- 
ously Mrs.  Morris  treats  the  various 
individuals  who  became  involved  in 
political  controversies  along  the  way, 
passing  over  many  things  lightly, 
again  touching  the  ludicrous  with 
gentle  humor.  The  character  of 
Queen  Marie  emerges  from  a  mass  of 
passing  pictures,  and  one  is  forced  to 
admire  her  more  than  ever  after  pass- 
ing but  mentally  through  such  a 
strenuous  deluge  of  events  that  she 
endured  actually,  and  with  a  smiling 
countenance  to  the  end. 

The  book  is  being  published  with 
Queen  Marie's  approval  for  the  ben- 
efit of  the  Roumanian  Red  Cross. 


"Tawny's"  Odyssey 

"TAWNY,"  A  Dog  of  the  Old  West, 
by  Thomas  C.  Hinkle.    Morrow; 
$1.75. 

A  real  dog  story,  that  is  quite  as 
human  and  packed  with  incident  as 
"The  Call  of  the  Wild,"  Jack  Lon- 
don's famous  dog  story  of  a  few  years 
ago.  "Old  Yellow,"  mother  of  the 
puppy  "Tawny,"  deserted  civilization 
when  she  received  unfair  treatment. 
After  her  death  Tawny  had  many 
narrow  escapes  from  death,  but 
finally  grew  into  a  splendid  big  dog 
quite  worthy  of  her,  and  in  the  end 
was  tempted  back  to  civilization 
through  the  comradeship  of  a  boy  of 
the  hills.  A  story  especially  fine  for 
children,  although  it  is  not  guilty  of 
"writing  down"  to  them. 
•     *     * 

Old  Argument — Old  Defense 

OUR  GENERATION,  by  One  of  Us. 

Century;  $1.50. 

Carefully  sheltered  under  a  plural 
flourish  of  a  name,  this  author,  who- 
ever it  may  be,  seems  to  enjoy  look- 
ing over  the  "crazy  bunch  of  kids." 
flappers,  college  men,  modern  women, 
golf-playing  fathers.  For  the  answer 
is.  the  author  declares,  that  the 
young  generation  is  not  a  thing  apart, 
but  is  no  more  foolish  or  kiddish  than 
its  progenitors.  The  best  part  of  the 
book   is   the   author's    whole-hearted 


imitation  of  the  flapper  line,  with  its 
jazz  inflections  and  its  ridiculous  fit- 
ness for  every  occasion.  Chapters 
step  right  out  of  the  campus,  with 
Jackie's  conquest  of  the  illimitable 
Lucy,  or  the  intellectual  Clara's  ex- 
perience as  a  wall-flower.  The  author 
treats  equally  as  well  the  flappers  ad- 
venturing abroad,  what  they  see  and 
what  they  say,  "The  Art  of  Picking 
Up,"  "A  Flapper  on  Education,"  "Re- 
ducing," "On  Proms,"  "Romance," 
and  a  score  of  other  topics  suggested 
by  the  younger  generation. 

When  the  author  drops  the  flapper 
role,  and  begins  to  philosophize  in- 
stead of  to  picture,  the  worth  of  the 
book  is  no  more  than  rain  water  on 
the  back  porch.  Whoever  the  author 
is,  his  or  her  ideas  aren't  worth  at- 
tention; but  the  graphic  pictures 
given  of  the  young  things  in  action 
are  more  important,  and  might  be 
encouraged  into  more  enticing  form. 

Notes  on  Books  and  Writers 

Grace  Sanderson  Michie,  who  has 
had  a  wealth  of  experience  in  writing 
scenarios,  continuities,  adaptations, 
in  producing,  casting  and  directing, 
in  distributing  and  exhibiting  motion 
pictures,  will  give  a  Hollywood  After- 
noon in  the  Paul  Elder  Gallery,  Mon- 
day, April  25th,  at  2:30  o'clock,  under 
the  title  of  "Movie  Magic."  In  her  ad- 
dress Mrs.  Michie  will  present  the 
more  important  features  of  this  in- 
teresting field.  The  personalities  of 
the  screen  with  whom  she  has  natur- 
ally come  into  close  contact  will  peep 
out  here  and  there  in  her  talk  in  a 

colorful,  friendly  way. 

*  *     * 

Don  Quixote  is  rumored  to  be  on 
his  way  around  the  literary  market 
again,  this  time  under  the  inspiration 
of  G.  K.  Chesterton.  The  book,  to  be 
published  by  Dodd,  Mead  and  Com- 
pany, will  be  entitled  "The  Return  of 

Don  Quixote." 

*  *     * 

Edna  Ferber's  new  book  "Mother 
Knows  Best"  contains  the  type  of 
work  Edna  Ferber  best  succeeds  at 
doing,  that  is,  condensing  lives  into 
vivid  short  stories.  The  eight  tales 
which  make  up  the  volume  are  eight 
novels  in  miniature.  Some  of  them 
cover  a  stretch  of  years,  some  em- 
brace a  lifetime,  but  all  are  full- 
bodied  presentations  of  character,  in- 
cident and  background. 

*  *     * 

Those  who  had  the  good  fortune  to 
read  Christopher  Morley's  nimble 
fantasy  "The  Arrow"  in  Harper's 
magazine  last  year  sometime  will  re- 
joice to  find  it  appearing  in  book 
form,  and  it  has  been  hinted  by  the 
publishers.  Doubleday  Page,  that 
Morley  has  in  the  bonk  form  added 
an  additional  explanatory  chapter. 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  23,  1927 


PIONEER 


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Petrol  Paragraphs 


By  E.  V.  WELLER 

National  Automobile  Club 

After  the  Lenten  season  the  tour- 
ing days  are  with  us.  North  and 
east  and  south  are  inviting  the  Cali- 
fornia motorist  to  answer  the  in- 
sistent call  of  the  open  road,  the  call 
that  has  been  with  us  for  centuries 
long  before  the  automobile  came  puff- 
ing down  the  streets  of  an  old  Indiana 
village  and  Elwood  Haynes  sat  stiffly 
at  the  wheel  in  the  capacity  of  pilot. 

The  Call  of  the  Open  Road  is  a  call 
of  long  standing.  It  found  a  follower 
in  George  Borrow  and  if  you  would 
enjoy  to  the  full  the  spirit  of  the 
open  road  you  must  spend  a  few  eve- 
nings in  the  delightful  company  of 
the  Lord  of  the  Romany  Rye  who 
found  an  inspiration  in  the  hills  and 
valleys  of  Wild  Wales  and  in  the 
gypsy  trail  over  hill  and  dale  in  the 
lovely  natural  surroundings  of  the 
English  countryside. 

California  is  an  ideal  school  for  the 
nature-lover,  for  its  lures  are  varied 
and  they  know  no  season.  Winter  or 
summer  the  motorist  may  carry  his 
pilgrim's  scrip  far  afield  and  bask  in 
the  sunshine  and  balmy  atmosphere 
of  the  great  out-of-doors.  Winter  or 
summer  the  meadow-lands  and  for- 
ests, the  hillside  and  the  mountain 
gorges  possess  their  irresistible  at- 
traction not  only  for  the  tourist  who 
comes  to  pass  superficial  judgment 
but  for  the  native  who  loves  his  na- 
tive scene  and  revels  in  his  environ- 
ment of  beauty. 

George  Borrow,  the  Lord  of  the 
Open  Road,  would  have  found  great 
enjoyment  in  California,  but  the  mes- 
sage he  conveys  in  his  "Wild  Wales" 
and   in   his   "Romany   Rye"   may   be 


translated  to  California  settings,  to! 
California  skies  and  California  sun- 
shine and  the  pleasure  of  the  day 
afield  is  the  more  potent  and  more  en- 
during. To  know  California  is  to 
know  all  the  world! 


Some  five  years  ago  there  was  a 
great  hue  and  cry  about  the  satura- 
tion point  in  the  automotive  industry. 
Now  the  average  American  family  is 
turning  to  the  purchase  of  one  car 
for  each  of  its  members.  This  is 
shown  in  a  recent  analysis  by  the  Na- 
tional Automobile  Chamber  of  Com- 
merce. 

In  1920  a  tabulation  of  registration 
showed  that  only  twelve  families  out 
of  each  one  thousand  possessed  more 
than  one  car.  Improvement  in  garage 
facilities  and  reductions  in  the  price 
of  automobiles  has  led  to  the  increase 
in  two-car  families  and  fifty-five  per 
cent  of  the  families  of  the  country 
now  own  automobiles. 

The  reasons  given  for  ideal  trans- 
portation facilities  for  the  families 
have  been : 

1.  The  use  of  one  car  for  business 
and  one  for  pleasure.. 

2.  One  for  rough  farm  use  and  one  | 
for  going  to  town. 

3.  One  car  for  school  use  and  one 
for  the  family. 

4.  The  old  car  was  worth  more  to 
use  than  to  resell. 

5.  Good  cars  at  low  prices  now  I 
make  two  cars  available  for  the  for-  j 
mer  price  of  one. 

6.  All  adults  in  the  family  need  an 
individual  car. 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention   Given   to 

Each  Order 

Office  and   Works:    1625  Mission  St. 

Phone  Market   7913 

Branch    Office:    760    Sutter   Street 

(Hotel   Canterbury  Bldpr.  I 

Phone   Prospect    9845 

Work  Called  for  and  Delivered 


April  23,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


The  Little  Owls 

0  have  you  ever  heard  at  dusk 

The  little  owls  a-calling, 

A-calling  from  the  wood  at  dusk,  so  wavering  and  sad? 

Tis  like  a  grieving  bairnie, 
A  shivering,  wailing  banshee, 
A  pitiful  young  lassie 
Lamenting  for  her  lad. 

0  have  you  ever  lain  awake 
And  heard  the  owls  a-calling? 

The  little  mournful  owls  that  call  all  through  the  summer 
night? 

And  have  you  ached  for  someone, 
Or  ever  wept  for  someone, 
Or  maybe  prayed  for  someone 
Until  the  weary  light? 

[f  so  you've  ever  stood  with  him 
And  heard  the  owls  a-calling, 

Tis  best  to  kiss  him  then  and  there  and  know  that  it  is 
done; 


For  look  you,  he  may  ride  away, 
And  going,  he  may  bide  away, 
And  you  may  dance,  his  bridal  day, 
With  yet  another  one. 

— Katharyne  Allison  MacLean  in  The  Lyric  West. 


All  I  Remember 

All  I  remember  is  the  well 

You  were  to  me  at  first, 
And  how  you  wept  to  hear  me  tell 

My  litany  of  thirst. 

Under  the  hills  today  I  found 

A  meadow  pool  run  dry. 
The  year  lay  stiffly  on  the  ground 

And  snow  hung  from  the  sky. 
— Henry  Morton  Robinson  in  the  Bookman. 


Inscription  for  a  Brass  Doorknocker 

Lift  lightly,  friend 

And  let  it  fall 
Lightly  again. 

And  that  is  all. 


LOU  W.  SARTOR.  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry   AH   Popular   Brands   Eastern   and   Western   Oils 

New   Method   Washing  and   Polishing 

Equipped   With    Latest   Type   Hydraulic    Lifts 

Oiline  and   Greasing — Battery  Service 

AT   CALPET    GAS   STATION 

Post  and    Franklin   Streets  San    Francisco,   Calif. 


GRAYSTONE    130 


OPEN    DAY   AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 
Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 

St.    George   Garage.    410    Bush    St.  Monarch    Garage,    1361    Bush    St. 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


THIRD     STREET     GARAGE 

STERLING    ANDERSON.    Manager 
Three  Blocks  from  Southern   Pacific  Depot 

Corner  Third  and   Folsom   Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
—Oxr-  Acetylene  Weld- 
ing— Blacksmi  thing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


MADE  TO  ORDER  ONLY 

lfZ>s£]&lit  SHIRTS  IhisEKxd 

{<$mF  -™-   ^w? 

Large  Assortment  of  Imported  Fabrics 


25    Kearny   Street 


Phone    Kearny    3714 


Such  summoning 

Will  bring  me  out 
Much  sooner  than 

A  heavy  clout. 

— William  Berry,  in  Verse. 


In  laundering  Blankets,  we  use  the  same 
as  the  Blanket   Mills  do. 

equipment 

La  Grande  &  White's  Laundry  Co. 

'"The   Recommended   Laundry" 

15*  Twelfth  St.                      PHONE  MARKET  916 

Peninsula   Phone  San  Mateo   11" 

San   Francisco 

16 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  23,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH,   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  tvhich  have  never  been  increased 
by  mergers  or  consolidat  ions  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Fi'nds 4,550,000.00 

Employees*    Pension     Fund     over     $565,000.00, 

standing    on    Eooks    at  1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

11AICHT  STREET  BRANCH Haighl  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Dc-josits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4J*f)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  DE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO.  CANADA 
Paid   Up  Capital  $20,000,000  $20,000,000   Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought ;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND  ;  NEW  YORK  ;  PORTLAND.  ORE.  ;  SEATTLE. 
WASH.;  MEXICO  CITY.  MEXICO. 

San    Francisco    Office:      450    California    Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst.  Manager 


Compensation,    General    Liability.    Plate    Glass.    Accident    and    Health, 
Fidelity  and   Surety,    Burglary.    Automobile    Insurance 


Branch   Office    Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Jire 


cAccident 


oAutomobile 


Carl  N.  Corwin  Co. 


General  Agents 


201  Sansome  Street  Royal  Insurance  Building 

Phone  Garfield   5610 


Casualty 


Health 


Surety 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES,     GASHOLDERS.     SMOKESTACKS.     ETC. 

San   Francisco.   Calif.  Los  Angeles,   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE  BROKER 

2iS   Crocker  Building    (Opposite   Palace  Hotel),    San    Francisco 
PHONE  KEARNY  391 


inance 


The  recent  increase  in  the  production  of  crude  oil  and 
the  rapid  fluctuations  in  the  price  of  crude  gasoline  have 
again  called  attention  to  the  peculiar  problems  of  this 
industry. 

After  several  years  of  overproduction  and  irregularity, 
the  industry  turned  the  corner  in  1925  and  enjoyed  its 
most  prosperous  year  since  1920.  Improvement  continued 
until  late  in  1926.  At  the  present  stage  the  oils  hold  the 
close  attention  of  investors  who  hope  to  determine 
whether  conditions  will  now  turn  favorable  or  un- 
favorable. 

Investors  who  believe  that  "good  oils"  are  a  buy  at 
current  levels  are  confident  that  the  steps  already  taken 
to  curb  production  will  get  results.  They  point  out  that 
the  producing  lands  are  in  strong  hands  and  that  the 
corrective  measures  taken  are  drastic ;  that  stabilized  in- 
dustry and  fair  profits  await  regulated  production. 


Activity  during  the  first  quarter  of  this  year  has  car-* 
ried  the  volume  of  trading  practically  to  the  1926  figures 
with  a  clearly  defined  extension  in  the  actual  scope  of  the 
market.  New  listings  made  since  that  time  indicate  the 
broadening  of  the  San  Francisco  market  through  the  in- 
clusion of  issues  of  nation-wide  interest. 

In  the  volume  of  trading  and  in  the  value  of  member- 
ship the  San  Francisco  Stock  and  Bond  Exchange  ranks 
first  among  the  security  markets  of  the  nation,  with  the 
exception  of  the  New  York  Stock  Exchange. 

Latest  figures  for  the  price  paid  for  seats  show  the  San 
Francisco  Stock  and  Bond  Exchange  at  $45,000.    Other 
exchanges  rank  as  follows:    New  York,  $170,000;  New 
York  Curb,   $29,000;  Cincinnati,   $11,000;   Philadelphia, 
810,500;  Boston,  $9,000;  New  Orleans,  $6500;  Chicago,. 
$5000:  St.  Louis,  $4500;  Detroit,  $4125;  Cleveland,  $3000;  i 
Baltimore,  S1850;  Pittsburgh,  $1600;  Louisville,  $1200; 
Washington,  $800. 

*     *     * 

The  Southern  Pacific  Company  showed  a  marked  gain! 
in  earnings  in  1926,  amounting  to  $11.29  a  share  as  com-J 
pared  with  $9.58  a  share  in  1925.  Of  the  $11.29  a  share 
earned  in  1926,  $10.42  was  earned  from  operations  of  the  I 
railroad  and  the  balance  was  income  from  non-operative  j 
property  owned  by  the  company. 


Interesting  to  the  more  human  side  of  the  financial 
world  are  the  ten  rules  of  success  voiced  recently  by  Otto 
H.  Kahn.  Apparently,  if  we  may  play  upon  an  old  saw, 
there  are  other  things  than  pure  success  which  succeed. 

1.  Eliminate  from  your  vocabulary  the  word  "per- 
functory." 

2.  Think — exercise  your  brain  as  you  do  your  muscles. 

3.  The  most  serviceable  of  all  assets  is  reputation. 

4.  Use  your  imagination. 

5.  Know  how  to  bide  your  time  and  to  "sit  tight." 

6.  Be  neighborly.    Be  a  good   sport.    Remember   you| 
can't  lift  yourself  by  downing  others. 

7.  Work  hard.   It  won't  hurt  you. 

8.  Take  an  active  interest  in  public  affairs. 

9.  Meet  your  fellow  man  frankly  and  fairly.  You  don't 
have  to  go  through  business  armed  to  the  teeth. 

10.  If  you  are  successful,  be  patient,  courteous  and 
conciliatory.   Avoid  ostentation. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c,  $1.    35c,  50c.  75c    $1.00,  $1.50    a  la  Carte 
Dancing  7  :00  p.  m.  to  1 :00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters   for   Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


Ucwu  iIuxuAjj,  biumdy 


490  POST  ST..  S.  P. 
Garfield  234 
CLIFT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch   11   a.m.   to   2  p.m.    (a  la   carte).     Private   Dining   Rooms 
for   Banquets   and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays,    Luncheon   $  .75 

(11:30    to   2    p.  m.) 
Dinner,   Week   Days  &   Sundays  .1.50 


Mo    visitor    Should    Leave    the    City 

Without    Dining  in   the   Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93   Third    Avenue.   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
1 1  ;80  ii.  m.  to  2:00  p.  m. 
5 :30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4 :30  to  8:30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block   from    Highway 


ICE  CREAf% 
CANDY 
PASTRY 


<  t  CALIFORNIA  STS 
Cr.Tiion, 
)  3100         3101         3101 


BREAKFAST 
LUNCHEON 
DINNER 


w 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 


ITALIAN 
Dancing:  from   6 


CUISINE 
).  m.   to   1 


EL   DORADO  HOTEL 

SONOMA.  CALIF. 

The  finest  Meals  in  the 
VALLEY  OF  THE  MOON 

CLEAN  ROOMS— CLEAN  LINEN— CLEAN  EVERYTHING 

RATES  EXCEPTIONALLY  REASONABLE 

TELEPHONE  110 


AGUA  CALIENTE  SPRINGS 

Why?    It's  the  Water  and  the  Table 

New    Dance   Hall.      Special    Attractions.      Radio-active,    Hot   Sulphur    Water 
Tuh    Baths    and    Swimming    Pool.       Fireproof    Hotel.     Write    for    Booklet. 

T.  H.  CORCORAN,  Agua  Caliente,  Sonoma  Co.,  Calif, 
or  see  Peck-Judah 


J. 

SPAULDING 

Estahlished   1864 

&   CO. 

The  Original  Pioneer  Carpet  and  Rug  Cleaners 

353  TEHAMA  STREET.  SAN  FRANCISCO 

Phone   Douglas   8084. 

MOUNTAIN    SPRINGS    WATER 

"Bottled   at    the   Springs'' 

Five  Gallons  for  Fiftv  Cents 
WATER  SERVICE  COMPANY 

229  CLARA   STREET— GARFIELD   844 


DR.  B. 

980-82    Flood    Bui 

FRANKLIN  PEARCE 

Pyorrhea  Specialist 

HOURS:    9-1-'.    1-5 
dine,    Powell    and    Market   Streets.    San    Francisco 
rHONE  GARFIELD  6394 

Uncle  Tom's  Cabin 

Restaurant 

OPEN    8:00    A.M.   TO    11:00    P.M. 
Unsurpassed    Cuisine 

£££» . 

14-Mile    House 

CARL    LEONHARDT 
Formerly  of   Golden   Gate   Park  Casino 

GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel — 771  to  777  Valencia  St.,  Bet.  18th  and  19th  Sts., 
San  Francisco.     Phone  Market  64 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 


Parisian   DyeinR   and   Clcanine 


58S    Post    Street 
In   Virginia    Hotel 


San    Francisco 
Phone   Franklin   2510 


TRANS- CONTINENTAL 
HIGHWAYS    EDITION 

A  beautiful  number  devoted  to  the 
opening  of  the  Victory  Highway  and  the 
Reno  Exposition. 

Brimming  with  articles  of  current  and 
historical  significance. 

Splendidly  illustrated. 

To  be  Issued 
June  25th 

ORDER   YOUR    COPIES    NOW 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 


Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


SAIL  TO  NEW  YORK 


SISTER    SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropica 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinlo,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  verso)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  COLOMBIA,  April  30:  SS  VENEZUELA.  May  21.  From  New  York: 
SS   VENEZUELA,  April    16;   SS   ECUADOR,  May  7. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
or  ticket   agent,  or  write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET        10  HANOVER  SQUARE 
LOS   ANGELES      SAN    FRANCISCO       NEW   YORK 


'A  Six-Pointer" 


"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


$5.00  PER  YEAR 


PRICE  10  CENTS 


SAN  FRANCISCO 


Saturday,  Apri)  30 


LOS  ANGELES 


From  a  painting  by  M.  Dr  AV  \U  W 
THE  HOME  OF  ROBERT  LOUIS  STEVENSON,  MONTEREY 


Uppi  r  Sacramento  River,  on  I  he  Shasta  Route 
Mt.  Shasta  in  the  background. 


Photo  bv  Moulin 


Established  July  20,  1856 


$AN  F5i^lCi«Co 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1856.  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1925. 
Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  268  Market  Street,  San  Francisco,  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
California,   Postoffice  as  socond-class  matter.      London  Office:     Street  &   Co.,   30  Cornhill,   E.    C,    London,   England.      Subscription    Rates    (including   postage),    one  year, 

$5.00.     Foreign,  one  year,  $6.00.     Canada,  one  year.  $6.00 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  APRIL  30,  1927 


No.  18 


Telling  Somebody  How 


Turning  through  the  advertising  pages  of  our  national 
publications  one  is  astonished  at  the  almost  numberless 
institutions,  agencies  and  dynamic  individuals  ready  to 
inject  information,  courage,  humor  and  grace  into  the 
reader  of  the  advertisement.  Should  some  curious  soul 
invite  correspondence  to  the  extent  of  making  inquiry 
of  all  of  these  gentlemen  as  to  the  specific  merits,  in- 
tensity of  training  and  cost  of  their  services,  doubtless  an 
astonished  and  grumbling  postman  would  bring  a  heavy 
mail  every  morning  for  the  rest  of  the  year.  For  there 
is  scarcely  anything  which  cannot  be  had,  apparently,  by 
the  mere  expenditure  of  a  postage  stamp  and  a  few  dol- 
lars later  applied  to  tuition.  Health,  personality,  money, 
power — each  of  unquestioned  desireability — and  all  to  be 
had  almost  for  the  asking. 

The  skeptic  would  never  raise  his  pen  to  address  these 
would-be  benefactors.  "Pish,"  he  would  utter,  "and 
Posh!"     And  the  matter  would  end  there. 

But  obviously  the  world  is  not  composed  entirely  of 
skeptics.  The  gentlemen  who  so  suavely  advertise  these 
cure-alls  would  not  persist  year  in  and  out  were  their 
appeals  entirely  fruitless.  They  have  their  followers 
manifestly,  as  the  apothecary  has  his  and  the  fishwife 
hers.  Undoubtedly  there  are  folk  who  benefit  from  their 
participation  in  these  opportunities,  too.  People  find  good 
in  the  most  curious  of  grabbing  at  times.  Why  not  here  ? 
But  the  spectacle  of  the  whole  so  perfectly  recalls  a 
recent  tale  of  a  man  who  would  teach  his  friend  how  to 
fish  that  a  part  of  it  may  be  repeated: 

"'Best  fishing  we  ever  had!'  he  exclaimed.  'Only  Bill 
didn't  know  how  to  fish,  and  he'll  never  learn.  He  wasn't 
born  to  be  a  fisherman,  you  know,  and  you  just  can't 
Bach  him.  During  the  brief  intervals  when  he  didn't 
have  a  fish  on  his  hook.  I  tried  to  tell  him  a  little  about 
it,  to  show  him;  but  now.  he  wouldn't  take  the  trouble. 

"  'I  tried  to  teach  him  to  cast.  After  he  had  bounced  a 
few  minnows  off  the  rocks  and  got  all  snarled  up  in  back- 
lashes, he  took  his  lure  off  and  put  on  a  crawfish  and  got 
a  four-pound  bass  in  two  minutes.  When  we  trolled,  he 
wouldn't  hold  hist  huml  >  on  the  reel  as  a  fisherman  should  ; 
he  set  the  ratchet  and  left  his  pole  lying  in  the  bottom  of 
the  boat  while  he  leaned  back  smoking!  I  told  him  that 
wasn't  the  way  to  fish:  but  no.  he  caught  seven  fish  that 
way  in  one  morning.  What's  more,  he  wouldn't  use  the 
spoons  and  spinners  I  brought  along:  he  had  to  catch 
himself  a  few  rock  bass  and  perch  and  troll  with  live  bait. 
As  if  anybody  ever  heard  of  anything  like  that. 

"'I  explained  to  him  that  throw-lines  were  useless  in 
those  waters;  but  no.  he  had  to  hook  a  rock  bass  on  the 
end  of  fifty-pound  line,  tie  on  a  rock,  and  throw  the  thing 


right  in  front  of  camp,  in  the  middle  of  the  morning, 
although  throw-lines  are  supposed  to  be  used  only  at 
night;  and  just  because  he  hooked  a  fifteen-pound  chan- 
nel cat,  he  seemed  to  think  it  was  a  good  thing  to  do.  He 
simply  would  not  learn. 

"  'Of  course,  I  caught  only  two  fish  on  the  trip  and  Bill 
got  eighteen.  But,  thank  goodness,  I  do  know  how  to 
fish.'  " 

One  can  readily  believe  that  the  unctuous  gentlemen 
who  offer  so  eagerly  to  tell  somebody  how  are,  perhaps, 
very  poor  fishermen  in  their  own  right.  They  have  mas- 
tered the  theory  and  the  argument,  and  have  become  edu- 
cators of  some  excellence — but  as  for  getting  any  fish 
themselves,  well  no.    They  are  instructors,  not  fishermen. 

Fishermen,  who  are  catching  fish,  will  not  listen  to 
their  advice.  In  the  first  place,  they  have  formulae  of 
their  own,  which  they  are  able  to  practice  to  adequate 
success.  Second,  they  have  not  the  time  nor  the  inclina- 
tion to  pause  for  advice  and  counsel — for  they  are  busy 
catching  fish.  If  the  instructors  wish  to  find  willing  ears 
they  must  encounter  men  who  have  never  fished. 

In  this  we  have  the  misfortune,  if  any  self-apparent. 
Naive,  credulous  and  eager  persons  would  find  the  short- 
est route  to  successful  fishing.  They  have  not  had  ex- 
perience. They  have  been  able  to  profit  slightly  by  hear- 
say, but  only  enough  to  whet  their  courage. 

They  seek  out  the  first  who  is  willing  to  teach  them. 
And  shortly  they  are  equipped  with  the  finest  theories 
ever  evolved  for  the  subject  of  fishing,  and  they  set  out 
for  the  stream.  There  they  discover  their  tragedy.  They 
have  been  taught  the  how  of  fishing  perfectly — but  the 
fish  refuse  to  bite  on  their  hooks.  They  may  wheedle, 
coax  and  blandish,  even  pray.  But  the  fish  remain 
adamant. 

The  essential  part  of  the  instruction  had  been  omitted : 
the  part  having  to  do  with  the  conduct  and  manners  of 
the  fish.  Nobody  had  written  into  the  text  any  word 
about  how  to  make  the  fish  bite.  Without  that  essential 
information  the  entire  course  of  study  was  a  loss. 

Curiously,  there  are  almost  as  many  instructors  in  the 
world  today  as  there  are  pupils.  Real  fishermen  are  be- 
coming scarcer  and  scarcer.  The  tendency  is  toward 
making  a  livelihood  from  teaching  others  rather  than 
taking  a  place  in  the  boat  and  engaging  in  the  actual 
work.  Perhaps  it  is  as  well  this  way  as  any  other;  but 
the  older  generation  is  inclined  to  doubt — to  berate,  how- 
ever politely,  the  fact  that  men  oftentimes  incompetent 
to  catch  fish  themselves  are  yet  able  and  permitted  to 
instruct  others. 

i  Continued  on  Page  3) 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  30,  195 


Two  Slaps 

Alexander  Kerensky,  one-time  Premier  of  the  Russian 
provisional  government,  has  been  slapped  in  public  twice 
since  his  arrival  in  this  country  a  short  time  ago.  In 
spite  of  the  fact  that  about  him  is  a  great  deal  of  fanfare 
of  the  war-inflated  public  men,  Kerensky  today  is  to  be 
pitied.  He  wears  the  double  misfortune  of  having  been 
identified  with  the  revolutionary  movement  in  Russia,  but 
in  such  fashion  that  he  can  claim  the  friendship  of 
neither  party.  He  is  hated  by  the  ousted  imperialists  as 
much  as  he  is  held  in  contempt  by  the  present  leaders. 

Had  Kerensky's  short-lived  government  been  a  suc- 
cess, today  he  would  have  been  one  of  the  world's  most 
powerful  dictators.  A  slap,  of  course,  is  not  the  most 
serious  of  misfortunes  which  might  come  to  a  man; 
Kerensky's  tragedy  is  that  he  has  fallen  to  such  low  es- 
tate that  he  is  accessible  to  slappers.  In  spite  of  his  lec- 
tures in  this  country  now,  he  is  a  forgotten  man.  The 
name  which  he  so  lately  carried  into  the  headlines  of  the 
world's  press  is  now  barely  worth  a  stickful.  Even  in 
revolutions,  half  successes  are  of  short  duration. 
*     *     » 

Arguments  in  Extremes 

Like  many  another  question  of  public  concern,  prohi- 
bition gets  a  vastly  greater  share  of  popular  hysteria 
than  it  actually  deserves.  The  recent  Wheeler-Darrow 
debate,  for  example,  gave  the  question  a  great  deal  of 
further  publicity,  but  the  net  results,  other  than  an  in- 
clination toward  a  wettish  decision,  were  nothing.  The 
"right  to  drink  and  be  happy"  premise  of  Lawyer  Dar- 
row,  naturally,  was  immensely  popular.  It  should  have 
been,  for  every  man  should  be  permitted  to  find  his  happi- 
ness as  he  chooses. 

A  debate  on  the  question  of  prohibition,  other  than  be- 
ing an  exhibition  of  highly  entertaining  word  fencing,  is 
no  debate  at  all.  The  party  against  prohibition  has  but 
to  utter  several  times  the  word  "freedom"  and  his  appeal 
to  the  judges  is  finished.  The  party  for  prohibition,  on  the 
other  hand,  needs  plenty  of  wind  and  rhetoric  to  hold  his 
side  up.  In  this,  as  in  other  debates,  there  is  conclusive 
evidence  that  the  United  States  is  not  right  now  happy 
over  prohibition.  That  it  feels  as  if  a  trick  had  been  put 
over  and  the  trickster  ought  to  be  run  out  of  town.  But 
who  is  going  to  run  him  out — bell  the  cat,  as  it  were — is 
another  question. 

The  politicians  have  been  a  long  time  screwing  up  their 
courage  to  such  a  point  that  they  could  even  discuss  the 
question.  If  there  has  been  any  single  issue  during  the 
last  decade  with  as  much  political  dynamite  in  it  as  is 
prohibition  we  have  never  seen  it.  Politicians  knew  this 
from  the  outset.  They  did  not  permit  their  names  to  be 
recorded  either  strictly  for  or  against.  They  avoided  the 
question  by  riding  on  a  law-enforcement  plank,  thus 
holding  the  confidence  of  the  drys,  and  at  the  same  time 
retaining  the  respect  if  not  the  sympathy  of  the  wets. 

But  as  prohibition  stands  now,  this  compromise  is 
scarcely  any  longer  workable.  The  next  national  election 
will  see  direct  questions  hurled  at  prospective  candidates, 
and  direct  answers  will  be  in  demand.  Gentlemen  who 
fail  to  produce  them  will  not  be  nominees.  And  in  the 
meantime  there  will  be  infinitely  more  chatter  and  dis- 
cussion than  the  subject  warrants.  Essentially,  the  ques- 
tion is  one  which  should  be  left  to  the  decision  of  the  in- 


dividual, each  for  himself.  But  as  long  as  that  is  hard! 
practicable  in  our  democracy,  the  next  best  is  a  decisic 
by  majority. 

The  country  is  sufficiently  removed  from  the  saloon  ei 
now  to  know  that  it  sweeps  as  rapidly  and  as  eternal! 
toward  perdition  without  them  as  with  them.  Furthei 
more,  that  the  worst  evils  the  country  has  known  wei 
not  necessarily  due  to  liquor.     There  was  not  the  nee 

for  frenzied  uplift  as  many  people  had  imagined. 

*  *     * 

A  Better  Understanding  with  Mexico 

American  foreign  policies  have  come  up  for  much  cril 
icism  of  late.  Political  pinks  have  made  the  administri 
tion's  activity  abroad  an  excuse  for  raising  the  cry  o| 
Imperialism.  Mexico,  Nicaragua  and  China,  respectivelj 
have  each  given  reason  for  American  interference.  An< 
this  country,  somewhat  contrary  to  policies  in  the  pasl 
has  actively  gone  abroad  to  protect  its  citizens  and  it 
interests.  President  Coolidge's  speech  of  this  weel 
makes  clear  the  reasons  and  necessity  for  greater  atten 
tion  to  foreign  interests.  Also  it  makes  pish-posh  of  th< 
several  and  shrill  criticisms  this  policy  has  suffered  sinci' 
its  inauguration. 

Mexico  now  declares  that  American  properties  in  tha 
country  will  not  be  confiscated,  as  was  announced  beforei 
While  there  remains  yet  some  impending  discussion  as  to 
what,  exactly,  is  meant  by  "confiscation"  and  what  inter'! 
pretation  Mexico  will  put  on  the  term,  it  is  well  known  ill 
informed  circles  that  this,  at  least  of  our  internationa 
problems,  is  going  toward  settlement.  The  entire  issut 
of  the  rights  of  alien  property  owners  is  one  that  has 
been  almost  talked  out.  It  only  remains  that  in  nations 
of  the  first  order,  foreign  property  is  secure  and  entitlec 
to  full  property  rights.  Where  chaotic  politics  and  socia; 
conditions  make  material  interests  insecure,  we  have  aw 
other  problem.  A  government  which  does  not  provide 
adequate  consideration  and  protection  to  foreign  interests 
is  not  a  competent  government.  This  has  been  clearly 
illustrated  in  Nicaragua,  and  is  being  demonstrated  in 
China  today. 

When  irresponsible  governments  are  unable  or  unwill- 
ing to  give  the  proper  protection  to  foreign  interests, 
there  is  only  one  solution.  The  United  States  must  pro- 
tect her  citizens  and  her  interests.  But  this  is  in  no  way 
Imperialism.  Military  aggrandizement  is  not  embraced 
in  this  policy.  It  is  simply  a  policy  of  adequate  protec- 
tion abroad  and  should  be  maintained. 

*  *     * 

Less  Work;  More  Pay 

In  Seattle,  Washington,  the  unions  recently  served  on 
the  Associated  General  contractors  a  demand  for  a  five- 
day  week,  with  wage  increases  of  10  per  cent,  to  be  effec- 
tive May  1.  Increased  productivity  toward  earning  the 
additional  leisure  and  the  extra  wage  was  not  worked  out 
by  the  unions.  Their  action  was  in  the  form  of  a  demand 
rather  than  a  proposal.  There  was  nothing  to  be  worked 
out  mutually.    It  was  take  it  or  leave  it. 

The  employers'  organizations  are  not  taking  it.  They 
are  definitely  leaving  it.  An  association  for  resisting  the 
demands  of  the  building  trades  unions  has  been  formed, 
and  the  fight  will  be  carried  to  whatever  extremities  seem 
necessary.  That  is  the  modern  method  of  coping  with 
pernicious  labor  problems  in  industry.  Combatting  union 
organization  with  capital  organization. 


\pril  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


The  trouble  with  labor  agitators  is  that  they  do  not 
ittempt  co-operation  with  the  interests  upon  which  they 
•eceive  their  sustenance.  They  do  not  take  into  consid- 
eration that  increased  pay  and  greater  leisure  from  work 
demand  greater  productivity  of  the  working  hours.  Most 
3f  their  demands  are  strictly  for  more  pay  and  less  work; 
paradoxical  demands  in  any  light. 

Labor,  no  matter  how  highly  organized,  can  never  be  a 
complete  success,  even  to  itself,  until  it  learns  this  essen- 
tial lesson  of  co-operation.  One  interest  cannot  be  served 
it  the  expense  and  loss  of  another.  Benefits  from  change 
must  accrue  to  both.  Otherwise  there  can  be  no  change. 
The  day  when  corporations  and  industries  can  be  fright- 
ened or  forced  to  grant  unreasonable  demands  made  by 

labor  are  definitely  passed. 

*     *     * 

JWhat  the  Dole  Has  Taught  England 

British  unemployment  insurance  is  returning  to  its 
original  basis ;  and  the  uncovenanted  benefits,  which  have 
been  paid  largely  by  government  advances,  are  to  be  no 
more.  The  unemployment  insurance  fund,  to  which  the 
dole  was  linked,  has  been  paying  out  some  330  millions 
annually  since  the  war.  This  money  has  been  paid  out 
to  persons  unemployed,  and  persons  who  did  not  wish  to 
be  employed  as  long  as  they  could  draw  upon  this  free 
sustenance.  Great  Britain  will  without  doubt  profit  from 
this  error — providing  a  dole  system  for  its  unemployed, 
and  contributing  to  a  nation-wide  opportunity  for  sloth 
and  idleness. 

Like  most  legislation  aimed  at  betterment  of  social  and 
^industrial  conditions,  England's  dole  system  was  origi- 
nally intended  to  alleviate  the  distress  of  the  temporarily 
unemployed.  It  was  not  intended  as  a  pension  to  idlers. 
But  again,  like  most  measures  calculated  to  bring  about 
the  greater  comfort  of  the  masses,  it  has  been  most 
wrongfully  abused.  It  must  be  taken  out  of  practice. 
And  the  benefits  which  might  have  been  derived  from  it 
must  be  written  out  in  order  to  rid  it  of  abuses. 

If  the  beneficiaries  of  such  a  measure  could  but  realize 
individually  that  making  prey  of  a  laudable  and  thor- 
oughly worth  while  unemployment  insurance  could  not 
but  bring  it  to  grief  there  would  be  some  hope  in  future 
aids  of  this  kind.  But  apparently  they  cannot  bring 
themselves  to  see  it  in  this  light.  As  soon  as  it  becomes 
possible  for  a  man  to  live  without  work  his  initiative  is 
lost  and  he  will  subsist  on  a  relief  dole  rather  than  work. 
It  has  always  been  thus,  possibly  always  will  be.  Benefits 
inaugurated  to  bring  relief  have  always  tended  to  become 
the  resort  of  the  indolent.  A  certain  group  of  people 
must  ever  be  forced  to  work  through  hunger,  otherwise 
they  will  not  work  at  all.  This  has  been  not  only  Great 
Britain's  experience,  but  that  of  countless  other  coun- 
tries. In  attempting  to  better  conditions,  they  have  only 
begun  to  train  their  masses  to  idleness — one  of  the  most 
nationally  destructive  movements  they  might  set  on  foot. 

Unearned  charity  has  no  defense.  It  is  even  held  in 
contempt  by  those  who  benefit  from  it.  Great  Britain 
has  been  able  to  learn  this  first  hand.  An  expensive  les- 
son, but  a  conclusive  one.  The  rest  of  the  world  might 
profit  by  it,  too. 


TELLING  SOMEBODY  HOW 
(Continued  from  I'ajie  1) 

Perhaps  this  attitude  is  Victorian,  reflecting  a  narrow- 
ness no  longer  understandable.  But  it  does  not  seem  un- 
fair that  the  teacher  might  be  model  as  well  as  mentor. 
It  would  not  lie  asking  too  much,  for  example,  were  the 
gentleman  who  offers  to  teach  others  the  writing  of  son- 
nets to  be  requested  to  write  one  of  outstanding  merit 
Erst  himself.  If  he  cannot  lead,  how  can  he  expect  others 
to  follow? 


Ranking  the  Discard 

Of  socialism  I  have  heard 

And  bolshevism,  too; 
And  communism  oft  has  stirred 

My  heart  to  fears  anew. 

But  now  these  words  no  longer  move 

My  feelings  and  appall. 
These  various  "isms"  always  prove 

But  "wasms"  after  all. 

— Washington  Star. 

*  *     * 

Old  Fogies 

The  word  obey  is  now  deleted  from  the  marriage  ser- 
vice. But  many  husbands  will  find  it  hard  to  shake  off  a 
long-established  habit. — London  Opinion. 

*  *     * 

Tuning  in  the  Microbes 

Fussy  Old  Lady  (as  radio  broadcaster  sneezes)  — 
There!  Now  I'm  sure  I  shall  catch  cold. — Boston  Tran- 
script. 

*  *     * 

Treat  'Em  Rough 

Now  that  even  the  tabloid  papers  are  giving  lessons  in 
etiquette,  it  becomes  more  important  than  ever  for  a  gen- 
tleman to  have  bad  manners. — Life. 

*  *     • 

Modern  Idea 

Mr.  and  Mrs.  Thomas  Q.  Wilson  of  Shadewell,  Ga.,  are 
visiting  their  grandmother,  Miss  Ella  Read.  —  Alabama 
paper. 

*  •     * 

How  Tourists  Get  Stung 

Within  the  past  few  months  nearly  3000  rooms  have 
bees  added  to  the  hotel  accommodations  of  the  city. — 
Seattle  paper. 

*  •     • 

No  Meal  Ticket 

An  attorney  who  advertised  for  a  chauffeur,  when  ques- 
tioning a  negro  applicant,  said:  "How  about  you,  George ; 
are  you  married  ?" 

"Naw,  sir,  bos;  naw,  sir;  Ah  makes  my  own  livin'." — 
Home  Store  News. 

*  •     • 

Seen  But  Not  Heard 

Our  opinion  about  the  three-year-old  American  girl 
who  was  the  first  child  to  talk  across  the  Atlantic  when 
she  called  up  her  father  in  London,  is  that  children 
should  be  trained  not  to  talk  across  the  Atlantic  until 
they  are  spoken  to. — Punch. 

*  •     • 

Those  Summer  Hotels 

"Running  water  in  the  place?" 

"Sure  thing,  if  you  tilt  the  pitcher." —  Wisconsin 
Octopus. 

*  *     • 

A  downtown  store  advertises  "Recent  fiction,  for  men 
and  women." 

Of  course,  we  know  that  the  most  of  recent  fiction  isn't 
just  the  thing  for  boys  and  girls  to  read,  but  we  never 
expected  a  book  dealer  so  tactly  to  admit  it. — Ohio  Sun 
Dial. 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  30,  192'| 


By  Antoinette  Arnold 


Society  Favorite 

Miss  Phyllis  Fay,  one  of  society's 
greatest  favorites  among  the  younger 
set,  has  taken  active  part  in  all  of  the 
San  Francisco  Junior  League  activi- 
ties. She  was  a  leader  in  many  of 
their  recent  Fashion  Shows,  now  reg- 
ular attractions  at  the  Mark  Hopkins 
Hotel  in  aid  of  the  fund  for  the 
Junior  League's  new  home. 

Miss  Fay  is  a  charming  girl  of  un- 
usual brilliancy,  gracious  and  ever- 
radiant.  During  many  of  the  smart 
society  events  given  in  the  peninsula 
cities  as  well  as  in  San  Francisco, 
Miss  Phyllis  Fay  has  been  a  feted 
guest  and  on  many  occasions  con- 
stantly surrounded  by  her  friends. 

*  *     * 

Polo  Matches 
Lure  Society 

Polo  is  distinctively  a  man's  game 
— and  that,  no  doubt,  is  why  it  is 
such  a  great  attraction  for  society 
debutantes  and  matrons.  Assuredly, 
there  is  no  other  game,  unless  per- 
haps it  is  the  annual  football  game, 
which  attracts  so  many  people  of  all 
ages,  and  different  spheres  of  society. 

The  new  Beresford  polo  field,  offi- 
cially opened  last  Saturday  a  week 
ago,  or  to  be  exact,  April  16,  attracted 
polo  enthusiasts  from  all  parts  of  the 
state.  Thus  was  added  another  field 
to  the  popular  list,  including  the  San 
Mateo  Club,  the  Del  Monte  field,  one 
at  Santa  Barbara  and  another  in  the 
southern  part  of  the  state.  Mrs. 
Tobin  Clark  has  a  polo  field  on  her 
large  estate  and  then  there  is  another 
notable  place  for  polo  in  Monterey  on 
the  George  Gordon  Moore  ranch. 

*  *     * 

Six  Teams  in 
Polo  Tournament 

Six  teams  participated  in  the  polo 
tournament,  the  Blues  and  Reds  of 
the  San  Mateo-  Burlingame  Polo 
clubs;  two  Army  teams  representing 
the    Eleventh    Cavalry   of   Monterey 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Highway.    Half-Way    Between 
San   Francisco  and  Los  Angeles 

An    Inn    of    Unusual    Excellence 

Wire  or  write   for  reservations   on    your 
next  trip  south 


and  the  San  Francisco  Presidio  posts, 
the  Midwicks  of  Los  Angeles  and  the 
Santa  Barbara  Club. 

Prominent  among  those  in  atten- 
dance at  this  year's  polo  tournament 
from  the  realm  of  society  were: 
Messrs.  and  Mesdames  R.  B.  Hale, 
Elliott  McAllister,  W.  S.  Tevis,  Jr., 
Walter  F.  Martin,  Lindsay  Howard, 
W.  P.  Fuller,  Jr.,  Clark  Burgard,  W. 
H.  Sullivan,  A.  P.  Giannini,  Robert 
W.  Forsythe,  Charles  A.  Christin, 
Roger  Bocqueraz,  Charles  T.  Crocker, 
Alexander  Hamilton,  Angel  Elizalde, 
George  Newhall,  Ross  Ambler  Cur- 
ran,  Clifford  Weatherwax,  Lewis  G. 
Carpenter,  Berhard  Ford,  E.  J.  Tobin, 
A.  M.  Johnson  and  C.  R.  Tobin. 

*  *     * 

Gala  Event 

Society,  attired  in  the  smartest  of 
modes,  made  a  gay  array  during  the 
Pacific  Coast  Intra-Circuit  Club  polo 
tournament  held  a  fortnight  ago  on 
the  new  Beresford  polo  fields. 

Week-end  gatherings  and  festive 
parties  preceding  or  following  the 
polo  matches  included  in  their  person- 
nel some  of  the  most  prominent  peo- 
ple in  western  society. 

The  polo  tournament  is  scheduled 
to  close  on  May  1,  when  the  final 
awards  will  be  made  to  the  successful 
teams  competing  in  the  matches  of 

the  present  season. 

*  ♦     * 

Betrothal  Tea 

Misses  Ann  and  Marguerite  Egan 
were  joint  hostesses  at  a  beautifully 
appointed  tea  given  in  the  Laurel 
Court  of  the  Fairmont  Hotel  last  Sat- 
urday in  honor  of  Miss  Edythe  Dono- 
van, whose  engagement  has  just  been 
announced  to  Mr.  Harold  Toso.  Their 
wedding  will  take  place  in  June. 

*  *     * 

Graduates  at 
Luncheon  Party 

One  of  the  enjoyable  affairs  of  the 
week  was  a  luncheon  given  in  the 
Norman  Hall  of  the  Fairmont  Hotel, 
when  one  hundred  and  forty  of  the 
Hamlin  School  Alumnae  assembled  to 
renew  friendships.  Graduates  of  the 
class  of  1927  were  honor  guests. 
Those  directing  the  charming  event 
included:  Elizabeth  Barnard,  Claire 
Dowden,  student  body  president ; 
Janet  Griswold,  Helene  Gardner, 
Phoebe  Harding-Mason,  Helen  Mc- 
Cann,      Dorothy     McMurray,      Reva 


Oakes,  Dixie  Piatt,  Constance  Rama- 
ciotti,  class  president;  Evelyn  Ridg- 
ley,  Lillian  Swain,  Natalie  Savage 
and  the  Misses  Gertrude  Redding.! 
Mary  Wilcox,  Barbara  Payne,  Lut€ 
Ireland,  and  Mesdames  Byers  Vande- 
hurst,  Howard  Morrow,  Frank  Dickey, 
and  J.  J.  Funston. 

*     *     * 

Grace  Sanderson  Michie 
Honored  at  Anniversary 

Anniversary  events  are  always  in-j 
teresting,  primarily  because  they  reg-' 
ister  some  definite  event. 

So,  when  the  Golden  Gate  branch, 
League  of  American  Pen  Women, 
planned  their  beautiful  anniversary 
luncheon,  given  in  honor  of  Grace 
Sanderson  Michie,  the  brilliant  young 
scenario  writer,  who  founded  the  newi 
Branch  of  Pen  Women,  it  really  es* 
tablished  firm  recognition  of  one>| 
whom  both  men  and  women  delight 
to  honor. 

It  was  "Motion   Picture"   day  fori 
the  Golden  Gate  Branch  with  tribute" 
paid  to  Mrs.  Michie,  speaker  of  the 
day,    who    later    addressed    a    large  I 
audience  on  "Movie  Magic"  at  Paul 
Elder's  Gallery.     All  of  the  program 
was   broadcasted   over   KGO   as   the 
writers,    composers,    prima    donnas, 
artists,  and  world-wide  travelers  sail 
at  the  luncheon  tables  artistically  ar- 
ranged  in  the  Colonial  ballroom  of  I 
the  St.  Francis,  discussing  forms  of  I 
writing  and  particularly  that  which 
pertains  to  the  silver  screen. 

The  memorable  event  was  opened; 
by  Ella  M.  Sexton,  president  of  Golden 
Gate  Branch,  a  well-known  California; 
author,  educator  and  poet,  whosej 
books  on  California  history  are  in-; 
eluded  in  the  curriculum  of  the  state 
public  schools. 

Thomas  Nunan,  prominent  in  thai 
newspaper  world,  dramatic  critic,  and 
radio  editor  of  the  San  Francisco  ExJ 
aminer,  gave  a  brilliant  address  scin- 
tillating with  wit  and  wisdom.    His 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell  and  Stockton 

San  Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN.    Proprietor 


^pril  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


HOTEL   MARK    HOPKINS 
Nob  Hill 

A    Smart    Town    House    for    ; 

Day  or  a  Year 

500  Rooms 

Tariff :   From   $4  per  day 


opic    was    "Women    of 
i'esterday  and  Today." 

Eula  Howard  Nunan, 
he  "petite  Princess  of 
he  piano,"  who  accom- 
panied Madame  Schu- 
nann-Heink  on  a  concert 
our,  played  a  Liszt  and 

Schumann  number  in 
ler  matchless  way.  Mrs. 
^lunan  is  an  artist! 

Josephine  Younr  Wil- 
ion,  Senior  Past  State 
^ice-President,  Northern 
California,  acted  as  chair- 
nan  of  the  day,  introduc- 
ng  the  program  partici- 
pants, among  whom  were 
elebrities  from  the  lit- 
rary  and  the  musical 
vorld.  Hollister  McGuire  sang  a 
'roup  of  songs,  including  a  "Chinese 
ove  Song,"  written  by  Grace  Sander- 
on  Michie,  and  which  was  used  in 
;he  presentation  of  her  picture, 
'Pagan  Passions." 

Shirley  Edwards,  a  member  of  the 
Branch,  had  written  three  songs  for 
his  special  occasion,  which  were 
ung  by  Eveline  Frank. 

Marie  Coghlan,  secretary  and  treas- 
irer  of  the  Branch,  responsible,  really, 
'or  the  success  of  the  memorable 
svent,  in  her  usual  convincing  way, 
rave  an  address  which  she  called  "In 
Tribute." 

What  a  blessing  to  any  group  of 

vomen  is  Marie ' 

*  *     * 

Rotables  Present 

Cora  Sutton  Castle,  Ph.D.,  who  has 
ust  returned  from  a  six  years'  tour 
>f  the  world,  was  an  honor  guest  at 
;his  Pen  Women's  luncheon  with  her 
lusband,  Dr.  H.  Edward  Castle,  the 
listinguished  surgeon  of  San  Fran- 
:isco. 

Mrs.  Castle  gave  an  illustrious  talk 
>n  "The  Influence  of  American  Screen 
Productions"  upon  the  peoples  of  the 

vorld. 

*  *      * 

'reduction  Head 
Suest  of  Honor 

R.  Bruce  Chester,  president  of  the 
Chester  Productions.  New  York,  Chi- 
!ago  and  San  Francisco,  was  an  honor 
juest  at  this  gathering  of  motion  pic- 
ture constituents,  his  views  on  the 
value  of  Educational  Films  finding 
practical  and  convincing  evidence  in 
recent  productions  in  California,  in- 
luding  "Men  of  Purpose,"  the  great 
War  Veterans'  Film  of  actual  battle- 
field scenes;  and  "Faith  of  Millions," 
the  color  production  showing  scenes 
of  the  recent  XXVIII  International 
Eucharistic  Congress  held  last  sum- 
mer in  Chicago. 

Mrs.  Chester,  a  beloved  California 
girl,  was  also  an  honor  guest  in  this 
coterie  of  literary  folks. 


Prominent 
Personages 

Paul  Elder,  noted  book 
publisher  of  California 
and  New  York;  John  H. 
Hamlin,  author ;  Harr 
Wagner,  publisher  of 
Tom  Nunan's  recent 
book,  "The  Diary  of  an 
Old  Bohemian,"  were 
among  those  in  atten- 
dance at  the  anniversary 
luncheon  complimenting 
Grace  Sanderson  Michie. 
Invited  guests  of  hon- 
or included  Kathleen  Nor- 
ris,  Charles  G.  Norris, 
Ruth  Comfort  Mitchell, 
Helen  Bamberger,  wife  of 
Colonel  Raymond  Bam- 
berger, United  States  Army,  and  a 
noted  author  and  short  story  writer; 
H.  I.  Millholland  of  KGO,  whose  voice 
is  so  well  known  and  welcomed 
throughout  radio  land. 

Bernice  Downing,  State  Vice-Pres- 
ident of  Northern  California  League 
of  American  Pen  Women;  Mrs.  Sid- 
ney Wales,  newly  elected  president  of 
the  Berkeley  Branch;  Mrs.  May 
Showier  Groves,  newly  elected  presi- 
dent of  the  Sacramento  Branch ;  Mrs. 
Derrick  Lehmer,  wife  of  Professor 
Lehmer,  University  of  California; 
Isabel  Rogers  Stradleigh,  author  and 
short  story  writer;  Mrs.  W.  B.  Ham- 
ilton ;  Mrs.  John  Cuddy,  author  of 
children's  plays ;  Zilfa  Estcourt, 
prominent  in  the  newspaper  world, 
a  feature  writer  of  the  Chronicle; 
Josephine  Bartlett,  society  editor  of 
the  Chronicle,  famed  lecturer  and 
book  reviewer ;  Lillian  Connolly,  club 
editor  of  the  Chronicle;  Ethel  Whit- 
mire,  club  editor  of  the  Examiner ; 
Nellie  Cleary,  club  editor  of  the  Call ; 
Ethel  Schorb,  club  editor  of  the  Bul- 
letin; Bettie  Briggs,  club  editor  of 
the  Daily  News;  Adelyn  Brickley 
Jones,  author  of  "San  Francisco  — 
City  of  Enchantment" ;  Nancy  Buck- 
ley, poet;  Alma  Jacobs,  short  story 
writer;  Idwal  Jones,  Curran  Swint, 
A.  F.  Gillaspey,  Edith  Bristol,  Don 
Krull,  George  Warren,  famous  dra- 
matic critics,  and  a  number  of  promi- 
nent artists,  sculptors,  architects, 
composers,  musicians  and  creators  of 
western  literature  and  motion  picture 

productions. 

*     *     * 

Brilliant  Assemblage 

The  entire  event  planned  in  honor 
of  Grace  Sanderson  Michie,  who  re- 
cently wrote  the  scenario  version  for 
Robert  Keable's  "Numerous  Treas- 
ure." was  acclaimed  universally  one 
of  the  brilliant  assemblages  in  the 
city  by  the  Golden  Gate,  after  which 
this  Branch  of  Pen  Women  has 
chosen  its  distinguishing  title. 
(Continued  on  Page  9) 


MISCELLANEOUS 

SYNOPSIS   OP  THE   ANNUAL  STATEMENT 

OF 

Associated  Industries  Insurance 
Corporation 

of  San  Francisco  in  the  State  of  California  on  the 
31st  day  of  December.  1926,  made  to  the  Insurance 
Commissioner  of  the  State  of  California,  pursuant 
to    law. 

„     ,  ASSETS 

Real    estate     

Mortgages    and    collateral    loans 

Bonds  and  stocks $562  131  99 

Cash   in   company's  office  and   in  binksZZ     55'569'.52 

Premiums    in    course   of   collection 244  082  90 

Dills    receivable 

Other   ledger   assets   ][ 

Ledger  Assets    *ofll  7S.  ., 

NON  LEDGER   ASSETS    $861,784.41 

Interest  and  rents  due  or  accrued    ...  9  039  07 

Market  value  of  securities  over  book  value  '  5'52301 
Other    non-ledger  assets 

Total    gross    assets $876,346.49 

Deduct  assets    not   admitted 3.983.78 

Total    Admitted    Assets $872,362  71 

LIABILITIES 
Net    unpaid    claims,    except    liability   and 

workmen's  compensation   «,  12  134  on 

Special     reserve    for    unpaid    liabiiity    and  ' 

workmen's    compensation    claims  228  563  24 
Estimated  expenses  of  investigation  and  ad- 
justment  of   claims 200  00 

Total  unearned  premiums  on  unexpired  risks     185,930  80 
Commission    and    brokerage    due    or    to    be- 
come   due  10.437.61 

All    other    liabilities 41,551.48 

Total    Liabilities    (except    capital    and 

rZI,"^  $478,817.13 

S   P  ,         220.500.00 

Surplus     173.045.58 

Total   Liabilities.   Capital  and  Surplus $872,362.71 

C.  W.  FELLOWS. 

President. 
L.  H.  MUELLER. 

Secretary. 


FIRE    AND  MARINE 

SYNOPSIS  OF  THE   ANNUAL  STATEMENT 

OF 

The  Hannover  Fire  Insurance  Co. 

of  New  York  in  the  State  of  New  York  on  the  Slat 
day  of  December,  1926.  made  to  the  Insurance  Com- 
missioner of  the  State  of  California,  pursuant  to  law. 

„      ,  ASSETS 

Real    estate  j    907  956  06 

Mortgages    and    collateral    lo.ni  Mgisto'.OO 

twimls    ana    storks  7  «/,,  ,c,  ,n 

Cash    in  office  and  banks  29940MJ 

Agents'   balances  7is'(n:»'oc 

Bill    receivable  taken   for   risk.  1  977  M 

Other    ledger    asset*  4'82l'4l 

Total    Ledger    Assets  SB  9AR  jn^o* 

NON-LEDGER   ASSETS;  W-S4W.aJ-.93 

Total   interest  and  renta  due  or  accrued  48  945  64 

Market   value  of  securities  over  book  value  I  7S2'37s  70 

Other    non-ledger   assets  147'o39"g9 

Gross   assets  til  1M  fiQ-~nc 

Deduct  assets   not   admitted  ™  4,g2L44 

Total    Admitted    Assets  $11,191,875.62 

LIABILITIES 
Net  amount  of  unpaid  losses  and  claims  $      723  Ml  "9 
Unearned    premiums    .  4  0.,  ,.,.  9. 

All    other    liabilities 

Total    Liabilities    (except    capital    and 

r»8r.i.r.P|U3'  $5,891,190.98 

Surplus  l.SOO.00000 

Surplus     ...  ,  ... 

Total     Capital.    Surplus    and    Other    ~ 

Liabilities  t;1I:, 

MONTGOMERY   CLARK. 

Vice-President. 
J.   F.    HOLLMAN. 

Secretary. 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  30,  1927 


Pleasure's  W^nd 


OBEY    NO   WAND  BU7  PLEASURES 

_  Tom  Moore- 


Striking  Comedy 

William  Hodge,  one  of  the  best 
known  native  comedians,  is  coming  to 
the  Curran  Theater  next  week,  be- 
ginning with  Monday  night's  per- 
formance, in  his  own  comedy,  "The 
Judge's  Husband." 

It  is  a  long  time  since  Hodge  was 
here,  for  the  last  time  San  Francisco 
audiences  saw  him  was  in  that  me- 
morable visit  when,  in  "The  Man 
From  Home."  he  appeared  in  the 
Tarkington-Wilson  play. 

"The  Judge's  Husband"  is  a  whole- 
some, live  comedy  in  which  Hodge 
takes  the  role  of  the  husband  of  a 
woman  judge,  who  determining  to  di- 
vorce him,  argues  her  own  case  be- 
fore herself,  while  Hodge  defends 
himself  as  his  own  counsel.  The  play 
is  one  of  seven  comedies  in  which  the 
star  has  made  a  remarkable  record, 
having  impersonated  the  humor  of 
the  droll  New  Englander  for  some- 
thing like  fifteen  years. 

Gladys  Hanson  is  the  leading  lady 
of  this  clever  comedy.  She  is  an  ex- 
cellent actress  and  "so  good  to  look 
upon."  Hodge  is  bringing  to  San 
Francisco  the  cast  which  supported 
him  through  an  entire  year's  engage- 
ment in  eastern  cities. 

"The  Vagabond  King,"  based  on 
Justin  McCarthy's  novel,  "If  I  Were 
King,"  concludes  its  successful  en- 
gagement this  week. 


PHONE 

GRAYSTONE  240 


N.    w     CORNER 

POLK  and  POST  STS. 


By  Josephine  Young 

Wilkes 

"Firebrand,"  starring  Ian  Keith, 
comes  to  the  Wilkes  Theater  Monday 
night,  with  William  Farnum  in  the 
cast  playing  the  part  of  the  whimsi- 
cal Duke  de  Medici,  in  this  scintillat- 
ing Justus  Mayer  comedy  depicting 
life  in  Florence,  Italy. 

Ethel  Clayton,  the  Titian  haired 
beauty,  plays  the  role  of  the  faithless 
and  amorous  Duchess,  in  the  story 
dealing  with  the  infatuation  of  the 
Duchess  de  Medici  for  the  handsome 
goldsmith  and  his  love  for  his  model. 
The  cast  is  exceedingly  brilliant. 

*  *     * 

Curran 

Opening  at  the  Curran  Theater 
Monday  is  William  Hodge  in  a  com- 
edy, "The  Judge's  Husband." 

The  entire  company  that  achieved 
success  in  Chicago  and  New  York  is 
being  brought  intact  to  play  here. 

Gladys  Hanson  is  Hodge's  leading 
woman.  She  plays  the  role  of  the 
judge. 

*  *     * 

Wilkes 

Edwin  Justus  Mayer's  romantic- 
comedy,  "The  Firebrand,"  is  opening 
at  the  Wilkes  Theater  Monday  night. 

William  Farnum,  Ethel  Clayton 
and  Ian  Keith  have  the  principal 
roles. 

The  story  is  based  upon  one  of  the 
many  escapades  of  Benvenuto  Cellini, 
the  Florentine  silversmith,  about 
whose  adventures  many  stories  have 
been  written. 

There  will  be  no  Sunday  perform- 
ances of  this  play. 

*  *     * 

Pantages 

In  addition  to  the  regular  acts  of 
vaudeville,  William  Boyd  and  Elinor 
Fair,  stars  of  the  "Volga  Boatman," 
will  make  personal  appearances  at  the 
Pantages  Theater  at  all  performances 
on  Saturday  and  Sunday. 

Miss  Fair  and  Boyd  are  also  the 
stars  in  "Yankee  Clipper,"  the  screen 
attraction  at  this  theater  this  week. 

*  *     * 

California 

"Whirlwind  of  Youth,"  starring 
Lois  Moran,  is  the  screen  attraction 
at  the  California  Theater  this  week. 

Miss  Moran  has  the  role  of  a  shel- 
tered   girl    who,    when    thrown    into 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell,  nr.  Powell 

"The  Palsy."  Dale  Winter  and  Henry  Duffy  In 
the  cast. 

Capitol,  Ellis,  nr.  Market 

"Paint  Pony."  Musical  melodrama  with  "Okla- 
homa Boh"  Albright. 

Columbia,  70  Eddy  Street 

"The    Last   of   Mrs.    Cheney,"    starring   Ina 
Claire. 

Curran,,  Geary,  nr.  Mason 

"The    .ludirc's    Husband."     Comed>.    featuring 
William  Hodge. 

President,  McAllister,  nr.  Market 

"Laff  That  Off."    Henry  Duffy  Comedy. 

Wilkes,  Geary,  at  Mason 

"The    Firebrand."    William    [''arnunt,    Ethel 
Clayton.    Ian   Keith  in  a  con.ed.v. 

VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

"White  Hold"  on  the  screen.  Daphne  Pollatfl 
comedienne,  and  George  Beatty.  humorist, 
leading   the   vaudeville  acts. 

Orpheum,  O'Farrell,  nr.  Powell 

The  Mosconis.  dancers,  heading  a  program  oV 
vaudeville. 

Pantages,  Market  at  Hyde 

"Yankee  Clipner"  on  the  screen  and  a  pro-; 
gram    of    vaudeville. 

Union  Square.  O'Farrell,  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  and  22nd 

Vaudeville — Picture*. 

ON  THE  SCREEN 

DOWN   TOWN 

California,  Market  at  4th 

"Whirlwind  of  Youth,"  Lois  Moran,  Donald 
Keith,  Gareth  Hughes,  on  (he  screen.  Concert,' 
directed  by  Laraia,  on  the  stage,  and  a  supple- 
mentary   program    of   films. 

Cameo,  Market,  opp.  5th 

"30    Below   Zero,"   starring    Buck   Jones. 

Casino,  Ellis  at  Mason 

Sat..    "Laddie"    and    "That    Girl    Oklahoma." 
Sun.,    Mon.,    "Up    in    Mabel's    Room"    and    "A 
Man  of   Fire."    Tues..  Wed..   Mary   Pickford    in 
"Snarrows"     Thurs..    Fri.,    "So  This    Is    Paris" 
and  "The  Big  Show." 

Granada,  Market  at  Jones 

"Children  of  Divorce,"  starring  Clara  Bow.  on 
the  screen.  Jack  Partington  presentation,  fea- 
turing   Vavara   at    the  piano   on    the  stage. 

St.  Francis,  Market,  bet.  5th-6th 

"The  Night  of  Love."  Ronald  Colman.  VMm* 
Banky  in  a  Bohemian  love  romance. 

Warfield,  Market,  nr.  Taylor 

"Mr.  Wu."  Lon  Chanev  on  the  screen  and  a 
Fanchon   and  Marco   "Idea"  on  the  stage. 


,pril  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


arisian  life  finds  love  and  disap- 
ointment.  It  takes  the  World  War 
i  bring  back  her  faith  and  love. 
Attilio  Laraia  directs  the  Califor- 
ia  Orchestra  in  a  concert  and  there 
re  several  short  films  on  the  pro- 
ram. 

*  *     * 

ranada 

Clara  Bow  is  playing  at  the  Gra- 
ada  Theater  this  week  in  "Children 
f  Divorce." 

This  is  an  ultra  jazzy  story  depict- 
lg  unrestraint  and  its  dire  results. 

On  the  stage  there  is  Vavara  at  the 
iano  and  directing  a  Jack  Parting- 
on  presentation. 

*  *     * 

olumbia 

Ina  Claire,  a  fine  comedienne,  comes 
o  the  Columbia  Theater  this  next 
reek  in  Frederick  Lonsdale's  satiri- 
al  comedy,  "The  Last  of  Mrs.  Che- 
ley."  This  play  deals  with  a  band  of 
Australian  crooks,  headed  by  a  beau- 
iful,  clever  woman,  who  aims  to  get 
nto  society  under  the  patronage  of 
he  most  influential  duchess  in  the 

There  are  some  unusual  twists  to 
he  story  and  the  plot,  with  its  jew- 
ilry  thefts  and  the  maneuvers  of 
crooks,  with  the  woman  leading  most 
)f  the  plots.  She  finally  falls  in  love 
with  one  of  her  victims  and  he,  in 
turn  succeeds  in  trapping  her  in  one 
af  the  most  daring  attempts  to  make 
a,  big  haul  of  jewels  from  the  society 
folks  with  whom  she  mingles. 

Then,  the  love  angle  solves  situa- 
ions  in  an  entirely  new  way. 

Roland  Young  and  James  Dale 
playing  leads  support  Miss  Claire. 

*  *     * 

Alcazar 

Henry  Duffy  and  Dale  Winter, 
starring  in  "The  Patsy,"  have  recap- 
tured San  Francisco's  theater  loving 
folks.  Their  play  to  begin  with  is  so 
full  of  sparkle  and  vim  that  it  is  pos- 
itively refreshing,  and  then  the  ap- 
pearance of  Duffy  and  Dale  Winter 
n  the  lover  roles  adds  more  interest 
No  two  people  on  the  stage  today 
command  greater  admiration  than 
this  pair— with  the  high  standards  ol 
histrionic  art  and  their  interpreta- 
tions of  the  character  roles  they 
essay.  . 

In  fact,  those  who  have  followed 
with  interest  the  careers  of  Duffy 
and  Miss  Winter  have  avowedly  de- 
clared that  they  never  appeared  to 
better  advantage  than  in  "The 
Patsy."  The  settings  are  scenic  ac- 
complishments. 

If  you  want  real  refreshing  comedy 
and  lone  to  laugh  until  you  are  better 
for  the  doing  so— don't  miss  seeing 
Henry  Duffy  and  Dale  Winter  in  "The 
Patsy."  now  on  its  fourth  week  at  the 
popular  Alcazar  Theater. 


The  company  includes  John  Stokes, 
Alice  Buchanan,  Florence  Roberts,  J. 
Anthony  Smythe,  Eunice  Quedens 
and  Henry  Caubisens. 

*  *     * 

President 

"Laugh  That  Off,"  with  its  clever 
situations  and  laughter,  is  attracting 
crowds  to  the  President,  McAllister 
street,  near  Market,  where  Leneta 
Lane  appears  in  the  leading  role.  She 
has  the  part  of  an  actress  stranded  in 
New  York  City,  where  three  bach- 
elors try  to  rescue  her.  They  do,  and 
their  manner  of  procedure  provides 
the  merriment  of  this  other  Henry 
Duffy  play. 

Supporting  Leneta  Lane  are  Earl 
Lee,  Kenneth  Daigneau,  Olive  Cooper, 
Joseph  De  Stefani,  Ben  Taggart, 
Helen  Keers,  Frank  Darien,  Dorothy 
LaMar  and  John  Mackenzie. 

Don  Mullally  is  the  author  of  "Laff 
That  Off." 

*  *     * 

Theater  Arts  Club 

The  Theater  Arts  Club,  Inc.,  an  en- 
ergetic dramatic  organization,  will 
present  its  thirty-sixth  monthly  per- 
formance of  one-act  plays  next 
Thursday  night  in  the  auditorium  of 
the  Women's  City  Club,  465  Post 
street,  between  Powell  and  Mason. 
The  performance  begins  at  8:15 
o'clock. 

Talma  Zetta  Wilbur  stages,  directs 
and  manages  the  productions.  The 
players  while  coming  from  the  ranks 
of  non-professional,  have  been  ac- 
claimed by  critics  as  worthy  of  pro- 
fessional rating. 

Four  plays  for  this  month's  pro- 
gram include:  "The  Cajun,"  by  Ade 
Jack  Carver,  which  won  the  second 
prize  in  the  Little  Theater  tournament 
in  New  York  City  last  year,  so  we 
are  informed  :  "The  Flattering  Word," 
a  satire  by  George  Kelly;  "The  Fly- 
ing Prince,"  by  Peggy  Wood  and  Eu- 
gene Wood ;  and  "The  Playgoers,"  a 
domestic  episode  by  Arthur  Pinero. 

Since  its  organization  three  years 
ago,  the  Theater  Arts  Club,  founded 
for  the  study  and  production  of  one- 
acts  plays,  has  produced  something 
like  one  hundred  and  fifty  different 
short  plays. 

*  *      * 

Orpheum 

The  Orpheum  will  have  125  artists 
on  the  new  bill  opening  Saturday 
matinee  of  this  week  with  an  all-new 
program  of  features  headed  by  the 
Mosconi  Brothers,  known  as  "The 
Dancing  Fools,"  and  their  company, 
including  the  O'Hara  Sisters  and 
Miss  Gay  Nell  in  a  1027  dance  revue. 
in  which  they  will  introduce  the 
original  dance  creation  "Gigolo." 

Another  attraction  will  be  the 
presentation  by  Illustrious  Potentate 


Now!  no  need  of  waiting 
for  hot  water 

All  modern  homes  have  hot  water 
immediately 

When  you  rise  in  the  morning  and 
turn  on  the  nearest  hot  water  faucet 
you  have  instant  hot  water — with  an 
automatic  gas  water  heater  in  your 
home. 

No  waiting  for  this  excellent  hot 
water  service.  And  the  cost  is  about 
one-fifth  of  a  cent  per  gallon — -the 
lowest  cost  for  water  heating. 

For  your  present  plumbing 

An  automatic  gas  water  heater  is 
easily  connected  to  your  present 
plumbing.  Only  minor  pipe  fittings 
are  necessary.  Then  all  you  ever  do 
is  turn  on  a  hot  water  faucet  for  a 
cupful  or  gallons  of  steaming   water. 

For  further  information  on  auto- 
matic gas  water  heaters  call  at  our 
office  or  see  one  of  the  local  dealers. 


p.Q.and 


"PACIFIC  SERVICE* 

Pacific  Gas  and  electric  Company 

Owned  -  Operated  •  Managed 

by  Californians 

209-427 


-the  better  itfcb- 


fiRO.    W.    CASWELL 

Sutter  6654  or  Oakland    1017 

Telephone  Direct 

1.S00.000   cops    were   served    at    the 
Panama-Pacific    International    Exposition 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  30,  1927 


MISCELLANEOUS 

SYNOPSIS   OF   THE   ANNUAL   STATEMENT 

OF 

Title  Insurance  and  Guaranty  Co. 

of    San    Francisco    in    the   State   of   California    on    the 

31st  day  of  December,  1926,  made  to  the  Insurance 
Commissioner  of  the  State  of  California,  pursuant 
to  law. 

ASSETS 

Real    estate   S  95.0S3.23 

Mortgages   and    collateral    loans 421.905.32 

Bonds    and    stocks 340,587.19 

Cash  in  company's  office  and  in  banks 113,097.18 

Premiums   in  course  of  collection 

Bills    receivable    5.309.69 

Other    jedger    assets 364.309.00 

Plant     79,554.97 

Ledger   Assets    51,419,846.58 

NON-LEDGER  ASSETS: 

Interest  and  rents  due  or  accrued. — $      15.252.31 

Market  value  of  securities  over  book  value  31,868.50 
Other    non-ledger    assets:    Premiums    in 

course    of    collection 37.000.44 

Total    gross    assets $1,503,967.83 

Deduct  assets   not  admitted 50,229.16 

Total    admitted    assets $1,453,738.67 

LIABILITIES 

Net    unpaid    claims,    except    liability    and 
workmen's    compensation    $ 

Special    reserve    for    unpaid    liability    and 
workmen's    compensation    claims 

Estimated    expenses    of    investigation    and 
adjustment    of    claims .- 

Escrow    funds    108.687.87 

Commissions  and  brokerage  due  or  to  be- 
come due   

All    other    liabilities 28,462.93 

Total     liabilities      (except     capital     and 

surplus)    $  137.150.80 

Capital    821,500.00 

Surplus     495,087.87 

Total    liabilities,   capital  and  surplus $1,453,738.67 

O.  H.  ROULEAU. 

President. 
E.  G.  SCHWARTZMANN. 

Secretary. 
250    Montgomery    Street, 
San  Francisco 


FIRE   AND  MARINE 

SYNOPSIS    OF   THE    ANNUAL   STATEMENT 

OF 

Minneapolis  Fire  &  Marine 
Insurance  Company 

of  Minneapolis  in  the  State  of  Minnesota  on  the  31st 
day  of  December.    1926,    made  to   the   Insurance   Com- 
missioner of  the  State  of  California,  pursuant  to  law. 
ASSETS 

Real    estate    $ 

Mortgages   and    collateral    loans 

Bonds    and   stocks 773.394.80 

Cash  in  office  and  banks 40.333.27 

Agents'    balances    213.186.61 

Bills   receivable  taken   for  risks „ 130.16 

Other    ledger    assets 3,281.40 

Total   ledger  assets $1,030,326.24 

NON-LEDGER : 

Total  interest  and  rents  due  or  accrued. ...$      12.905.14 

Market    value    of    securities    over    book 

value 19.199.20 

Other    non-ledger    assets 

Gross    assets    $1,062,430.58 

Deduct  assets  not  admitted 

Total    admitted    assets $1,062,430.58 

LIABILITIES 
Net  amount  of  unpaid  losses  and  claims. ...$ 

Unearned  premiums  

All    other    liabilities 254,623.81 

Total    liabilities    (except    capital    and 

surplus)    $  254.623.81 

Capital    400,000.00 

Surplus     407,806.77 

Total  capital,  surplus  and  other 

liabilities    ..  - $1,062,430.58 

WALTER   C.    LEACH, 

Vice-President. 
A.    C.    HOLMGREN. 

Auditor. 

H.  M.  NEWHALL  &  CO. 

Pacific  Coast  General  Agents 

210   Battery   Street 

San  Francisco 


Julian  D.  Harries  of  Islam  Temple's 
SI, 000, 000  band,  composed  of  mem- 
bers of  the  Shrine.  This  organiza- 
tion is  the  same  that  has  appeared 
throughout  the  country  at  a  number 
of  the  Shrine  conventions  and  will  be 
under  the  direction  of  Henry  Auer- 
bach.  The  Orpheum  management 
made  special  arrangements  with  the 
Shrine  Band  to  appear  as  a  feature 
for  Music  Week. 

William  Gaxton,  a  native  of  San 
Francisco,  who  originally  sold  news- 
papers on  the  streets  here,  is  back 
again  after  scoring  triumphs  in  such 
shows  as  the  "Music  Box  Revue," 
"Betty  Lee,"  "Miss  Happiness"  and 
"All  for  You,"  offering  a  clever  skit 
called  "Partners,"  written  by  Leon 
Errol. 

Other  features  on  the  program  in- 
clude "The  Three  Swifts,"  jugglers; 
Lewis  and  Dody  in  a  bit  of  comedy 
called  "Hello,  Hello,  Hello" ;  George 
Ford  and  Flo  Cunningham  in  "Even 
as  You  and  I" ;  The  Tumbling  Clowns 
in  a  display  of  human  endurance,  in 
equilibristic  art;  and  the  team  of 
Jenny  and  Nylin  in  a  cyclone  novelty. 

*         ¥•         * 

Golden  Gate 

With  Daphne  Pollard,  singing  co- 
medienne of  the  London  Music  Halls, 
heading  the  vaudeville  bill,  and  the 
San  Francisco  premiere  of  the  cinema 
sensation,  "White  Gold,"  as  the 
screen  attraction,  the  Golden  Gate 
will  have  one  of  their  best  bills  for 
the  week  starting  Saturday. 

Miss  Pollard  is  one  of  the  greatest 
artists  to  ever  appear  at  the  Golden 
Gate. 

In  presenting  to  its  many  thou- 
sands of  patrons  the  picture,  "White 
Gold,"  the  Golden  Gate  has  scored 
one  of  the  film  scoops  of  the  year. 
Critics  have  called  "White  Gold"  an 
unusual  picture  because  of  the  direc- 
toral  genius  of  William  K.  Howard 
and  the  fine  acting  of  Jetta  Goudal. 
There  are  six  in  the  cast,  most  of  the 
scenes  are  confined  to  one  set  and  the 
action  is  mostly  mind-conflict. 

The  vaudeville  bill,  in  support  of 
the  featured  attractions,  include 
George  Beatty,  monologist  and  com- 
edy songster.  Herma  and  Juan 
Reyes,  well-known  concert  pianiste 
and  violinist;  the  Two  Daveys,  com- 
edy jugglers  from  Australia,  and 
Frank  Wilson,  bicyclist,  on  the  stage. 
Claude  Sweeten's  Golden  Gate  or- 
chestra fill  out  the  bill. 


Warfield 

Lon  Chaney  comes  to  the  Warfield 
screen  Saturday  in  "Mr.  Wu,"  a 
graphic  drama,  with  the  color,  gla- 
mour and  romance  of  the  mysterious 
Orient  reflected  in  gigantic  settings, 
exotic  Chinese  gardens,  strange  jade 


and  bronze  idols,  and  other  symbols 
of  the  land  of  silent  centuries. 

Walker  Whiteside  gave  to  the 
world  the  role  on  the  stage  but  Cha- 
ney gives  a  new  conception  of  it  as 
the  silent,  subtle  and  sinister  nemesis 
of  the  family  that  wronged  him. 
Louife  Dresser  plays  opposite  him  in 
the  terrific  climax,  where  the  Eng- 
lish mother  fights  a  duel  of  wits, 
matching  her  woman's  intuition 
against  the  lore  of  centuries  of  the 
mysterious  Oriental. 

Renee  Adoree  is  a  piquant  figure 
as  the  ill-fated  daughter  of  the  man- 
darin, paying  for  her  love  with  her 
life.  Gertrude  Olmstead  as  the  Eng- 
lish daughter  is  beautiful  and  a 
charming  foil.  Ralph  Forbes  as  the 
English  son,  whose  sin  precipitates 
the  uncanny  plot,  is  convincing  in  a 
well-balanced  role.  Others  in  the 
cast  are  Holmes  Herbert,  Claude 
King,  Anna  May  Wong,  Mrs.  Wong 
Wing  and  others.  William  Nigh  di- 
rected. 

Fanchon  and  Marco  present  on  the 
stage  the  "Fan  Idea,"  with  Edna 
Covey,  world's  greatest  eccentric  toe 
dancer;  Cushing  and  Hatton;  Sally 
and  Ted;  Marian  Dabney  and  the 
Sunkist  Ballet.  Rube  Wolf  and  his 
greater  band  will  give  the  musical 
program. 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For   All    Occasions 

Day  and   Night 

City    Sightseeing      -     -     -     -     -     $3.00  per  hour 

Shopping     --------       2.50  per  hour 

Short    Trips.    Taxicab    Rates 


PROSPECT 

4000 


585   Post.  St.. 
San  Francisco 


PHOTOGRAPHS 


orever 


April  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


SOCIETY 

(Continued  from  Page  5) 
Musical  Evening 

Mr.  and  Mrs.  Emil  Blanckenburg 
gave  a  delightful  affair  at  their  Jack- 
son street  home  last  Saturday  eve- 
ning in  honor  of  Mrs.  John  Sylvester 
Pinney,  Dr.  Cora  Castle  and  Mrs. 
Marie  Pernau  Walsh. 

*  *     * 

Mrs.  M.  T.  Jones,  Texas,  is  visiting 
her  son,  William  E.  Jones,  at  his 
home  in  Hillsborough.  Mr.  and  Mrs. 
William  E.  Jones  gave  a  most  delight- 
ful affair  recently  at  the  Hotel  Whit- 
comb,  entertaining  guests  in  compli- 
ment to  Mrs.  Jones  of  Texas. 

*  *     * 

Mrs.  E.  E.  Bruner  gave  a  bridge 
luncheon  at  the  Hotel  Whitcomb 
Wednesday  afternoon,  entertaining 
as  guests  Mesdames  Glenn  Wiids 
Reginald  MacKay,  Frank  Mack,  Per- 
ham  Nahl,  T.  T.  Ronneberg,  R.  M. 
Gilbert  and  William  Anderson. 

*  *     * 

Mrs.  Arthur  W.  Black  was  hostess 
to  the  Tuesday  Bridge  Club,  of  which 
she  is  a  member,  giving  a  pleasing 
luncheon  and  bridge  party  at  the 
Hotel  Whitcomb.  Her  guests  in- 
cluded Mesdames  George  McLaugh- 
lin, James  Wilson,  Otto  Bauer,  A.  F. 
Cooks,  John  L.  Buchanan,  D.  B 
Dwyer  and  Gustin  White. 

*  *     * 

Colonel  and  Mrs.  James  Hayden 
have  arrived  here  and  plan  to  live  for 
the  next  two  years  at  the  Hotel  Mark 
Hopkins.  They  came  here  from 
Honolulu,  where  Colonel  Hayden  has 
been  stationed  for  some  time.  Mrs. 
Gerald  A.  Griffen,  mother  of  Mrs. 
Hayden,  passed  the  Easter  holidays 
with  Sacramento  friends. 

*  *     * 
Easter  Party 

Mr.  and  Mrs.  L.  Foster  Young  and 
their  young  son,  Bradford  Wood- 
bridge  Young;  Mr.  and  Mrs.  R.  Bruce 
Chester  of  New  York  and  Chicago, 
and  Josephine  Young  Wilson  and 
Lyman  Foster  Martin  were  among 
those  enjoying  the  lovely  Easter  pro- 
gram and  breakfast  at  'the  Fairmont 
Hotel  on  Easter  Sunday  morning.  A 
pantomime  presented  by  Laurel  Con- 
well  Bias  was  one  of  the  attractions 
of  the  Easter  breakfast. 

*  *     * 

San  Francisco's  Bohemia  turned 
out  en  masse  recently  to  do  honor  to 
Thomas  A.  Nunan,  whose  book,  "The 
Diary  of  an  Old  Bohemian,"  has  just 
been  printed.  The  occasion  was  a 
dinner  given  at  the  Aladdin  Studio 
Tiffin  Room  on  Sutter  street,  where 
a  huge  table,  seating  more  than  fifty, 
had  been  prepared. 

Toasts  and  speeches  and  felicita- 
tions were  the  order  of  the  evening. 


Some  of  the  many  who  assembled  to 
congratulate  the  author  were: 

Messrs.  and  Mesdames  Drew  Chi- 
dester,  Idwal  Jones,  Curran  Swint, 
A.  L.  Gillaspey,  W.  J.  Benedict,  Rene 
Vidalie,  George  Douglas,  Ed  Hurlbut, 
C.  L.  Brockhagen. 

Mesdames  Agnes  Fenwick,  Edith 
Bristol,  Marie  Hicks  Healy,  and 
Misses  Dale  Winter,  Florence  Rob- 
erts,  Ruby  Rush,   Pauline  Jacobson. 

Messrs.  Eric  Cullenward,  Alex  Mc- 
Causland,  Cliff  Work,  Richard  Mar- 
shall, George  Warren,  Sanford  Sachs, 
John  D.  Barry,  Henry  Duffy. 

*     *     # 
Welcome  Home 

A  welcoming  luncheon  was  given 
at    the    Fairmont    Hotel    Thursday, 


April  21,  in  honor  of  Mrs.  Hassel 
Marsh  Piper,  Worthy  Grand  Matron 
of  the  Grand  Chapter,  State  of  Cali- 
fornia, Order  of  Eastern  Star. 

Mrs.  Emma  Marquard,  Grand 
Adah,  and  Mrs.  Edna  Benson,  Mrs. 
Metha  Bruland,  Mrs.  Corinne  Bran- 
son, Mrs.  Beulah  Hoerschner  and 
Mrs.  Melicen  Cullen,  deputy  matrons, 
were  joint  hostesses. 

A  profusion  of  spring  blossoms  and 
ferns  were  used  in  decorations  for 
tables  and  corsage  bouquets  were 
given  as  favors  to  those  in  attendance 
at  the  handsomely  appointed  affair. 
Guests  entertained  included  Dr.  Maud 
Noble  Haven,  Mesdames  Pauline  Per- 
nau, Pauline  Hause,  Effie  Millier,  D. 
E.  F.  Easton,  PearlBerry,  Mabel  Gil- 


^Lchiet 


New  Santa  Fe  train  de  luxe — extra 
fast — extra  fine— extra  fare. 

^California 
Limited 

Exclusively  first  class— no  extra  fare. 

^Navaj  o 

Standard  Pullmans— Observation  car 
—  Meals  at  Fred  Harvey  Station 
Hotels. 


6M 


^Missionary 

Fast  time  to  Kansas  City  and  Chicago 

—  through  Standard  and  Tourist 

Sleepers. 

t*«  S  c  o  u  t" 

To  Chicago  with  Through  Sleeper  for 
Houston  and  New  Orleans. 

nhe  SantaREighi 

Through  Mississippi -Missouri  River 
Valleys  by  daylight,  with  early  eve- 
ning arrival  in  Chicago. 

every  dfflj  and  all  topnotchers  in  their  class 

For  Reservations  and  Train  Schedules 


»>£<  601  Mark*  Streer 

"*\«*tt°  Telephone  Sutter  7600 


Ferry  Depot" 

SAN       FRANCISCO 
SANTA  ROSA  SAN    JOSE 

SlO  Fuunh  Sont       iSfirf  m*j  lL-i  ■« 

STOCKTON 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  30,  1927 


berson,  Annie  Brash,  Anna  Marie 
Johnson,  Gladys  Pierce,  Gladys  Glas- 
ser,  Irene  Holton,  Marguerite  Foster, 
Kate  Willets,  Willa  Jane  Hellwig, 
Margie  Creist,  Zella  Samson,  Elsie 
McGiffen,  Bess  Pierce. 

The  matrons  used  their  own  names 
at  this  event — marking  an  innovation 
often  prevailing  when  these  notable 
gatherings  are  given. 
*     *     * 

Mrs.  Love  Honored 

In  honor  of  Mrs.  Grace  Love,  who 
is  leaving  soon  for  a  visit  to  Cleve- 
land, Ohio,  a  pretty  luncheon  and 
bridge  was  given  at  the  Mark  Hop- 
kins Hotel,  Thursday,  April  21,  by 
Mrs.  R.  F.  Pray.  The  luncheon  was 
served  in  the  Peacock  Court,  followed 
by  a  few  hours  of  cards  in  a  private 
drawing  room  of  the  hotel. 

Among  those  invited  to  the  lovely 
affair  to  say  "farewell"  to  Mrs.  Love 
were  Mesdames  Roy  Whitbeck,  Delia 
Hopkins,  Fred  Green,  Henry  Cornah- 
rens,  William  Connolly,  Charles  Mc- 
Clennan,  Mildred  Lambert,  Grace 
Brown,  John  Hepburn,  A.  L.  Gunn, 
John  Easson,  Louis  Siverson,  Charles 
Gibbons,  R.  H.  Browne,  William 
Hougaard,  I.  Truax,  Miss  Sadie  De 
Haver. 


Mills  Club 

A  notable  event  of  the  past  week 
was  the  annual  breakfast  of  the  Mills 
Club  which  took  place  at  the  Hotel 
Mark  Hopkins  with  service  in  the 
Room  of  the  Dons.  Mrs.  Charles  In- 
gram presided  at  the  breakfast  with 
presidents  of  other  clubs  her  special 
guests. 

Dr.  Mariana  Bertola,  president  of 
the  State  Federation,  and  a  promi- 
nent member  of  the  Mills  College  con- 
stituency, gave  the  day's  address: 
"The  Service  of  Women  to  the 
World." 

Miss  Bernice  Tutt  sang  several  se- 
lections and  Miss  Isabel  Santana 
played  piano  numbers,  marking  one 
of  the  memorable  club  events  of  the 
present  season. 

*     *     * 

Mrs.  Hayden  Hostess 

Mrs.  J.  Emmet  Hayden  presided 
over  two  beautiful  social  affairs  at 
the  Fairmont  Hotel  this  past  week. 
One  of  her  lovely  luncheons,  which 
took  place  in  the  Grey  Room  of  the 
Fairmont,  was  in  honor  of  Mrs.  John 
Sylvester  Pinney,  president  of  Cap 
and  Bells  Club,  a,nd  Mrs.  Marie  Per- 
nau  Walsh,  president  of  the  Califor- 
nia Club.  Mrs.  Frank  Smith  and  Mrs. 
George  Vranizani  were  co-hostesses 
with  Mrs.  Haydenon  this  occasion. 

On  the  following  day  Mrs.  Hayden 
presided  as  hostess  at  a  bridge  lunch- 
eon, also  given  at ;  the  Fairmont,  in 


compliment   to   Mrs.   Milton    Unger, 
president  of  the  Novo  Club. 

Gorgeous  flowers  were  used  on 
both  occasions,  which  included  card 
games  in  the  Laurel  Court  of  the 
famous  Nob  Hill  hostelry. 

*  *     * 

Mrs.  Walter  Janke 
Gives  Lovely  Musicale 

At  her  pretty  home  on  Fout  ave- 
nue, nestling  near  Twin  Peaks,  Mrs. 
Walter  Janke  gave  a  charming  musi- 
cale and  luncheon,  complimenting  on 
this  occasion  Mrs.  John  Sylvester  Pin- 
ney, president  of  Cap  and  Bells.  The 
day  was  spent  in  hearing  a  program 
of  lovely  vocal  and  instrumental 
music  in  addition  to  dramatic  read- 
ings by  the  hostess. 

*  *     * 

Betrothed 

Betrothal  parties  have  an  attrac- 
tion which  has  no  equal,  unless  it  be 
the  wedding  days  which  follow,  ac- 
cording to  the  valuation  placed  upon 
these  pretty  announcements  by 
friends  of  the  happy  pair. 

Several  engagements  have  just 
been  announced  attracting  the  atten- 
tion of  society. 

*  *     * 

Miss  Dickson  Engaged 
To  Mr.  Christenson 

The  announcement  of  the  engage- 
ment of  Miss  Catharine  Dickson  to 
Mr.  Sophus  Christenson  was  made  at 
a  tea  given  in  the  garden  of  Hotel  St. 
Francis,  Saturday,  April  16,  by  Mrs. 
Harvey  O.  Parr.  A  pink  and  white 
color  scheme  was  carried  out  in  the 
table  decorations  and  the  guests 
were :  Mesdames  Lawrence  Shapard, 
Walter  Cole,  Ralph  Coffey,  William 
Stone  Davis,  Walter  Finney;  Misses 
Freda  Siemert,  Vera  Pennington, 
Janice  Clark,  Florence  Power,  Norine 
Buchanan,  Dorothy  Kriess,   Annabel 

Clark. 

*  *     * 

For  Bride-Elect 

At  a  tea  given  by  Miss  Minna  L. 
Young  in  the  Garden  of  Hotel  St. 
Francis,  Saturday  last,  Miss  Marie 
Young  announced  her  engagement  to 
Mr.  Wallace  F.  Jewett. 

Large  baskets  of  sweet  peas,  cycla- 
men, lilacs  and  pansies  adorned  the 
table  and  corsages  were  placed  for 
the  following.?  guests:  Mesdames 
Elmer  E.  Robinson,  A.  Kuraschivski, 
and  Misses  Clara  Patrick,  Ruth  Rick- 
man,  Emma  Petrucci,  Doris  Hall, 
Josephine  Emanuel,  Madeline  Bar- 
riclo. 

*  *     * 

Pretty  Engagement 
Tea  for  Friends 

Miss  Christie  Meredith  was  hostess 
at  tea  at  Hotel  St.  Francis  Saturday, 
April  1G,  complementing  Miss  Celia 
Arline  Herring,  whose  engagement  to 


Mr.  Ray  Leighton  Atwater  was  re- 
cently announced. 

A  large  centerpiece  made  up  of  in- 
dividual corsages  of  spring  flowers 
adorned  the  table,  and  the  guests  in- 
cluded: Mesdames  William  Brown, 
Charles  Ehlers,  Francis  Argall,  and 
Misses  Gertrude  Foley,  Amy  May, 
Eileen  De  Leon,  Dorothy  Kinne, 
Irene  Castle,  Charlotte  Johnson,  Alma 
Dahlke,  Martha  Samuels,  Phyllis 
Mumma,  Gertrude  Kinne,  Marian  Ho- 
gan,  Norma  Roeth. 

Miss  Herring  is  a  student  at  Uni- 
versity of  California,  graduating 
May,  1927,  and  a  member  of  Alpha 
Sigma  Delta  Sorority.  No  date  has 
been  set  for  the  wedding. 

*  *     * 

The  annual  spring  luncheon  of 
Sigma  Kappa  Sorority  was  held  this 
Saturday  at  the  Mark  Hopkins  Hotel. 
Alumnae  and  active  members  from 
both  sides  of  the  bay  attended.  Mrs. 
Douglas  Dacre  Stone  had  charge  of 
the  arrangements. 

*  *     * 

One  of  the  most  beautiful  affairs 
of  the  week  was  a  large  reception  and 
tea  at  Hotel  Mark  Hopkins  last  Sun- 
day, following  the  wedding  of  Miss 
Beatrice  Harnden  and  Mr.  Thomas 
John  McKinney.  Rev.  W.  K.  Guthrie 
performed  the  ceremony  at  the  First 
Presbyterian  Church,  following  which 
the  invited  guests  adjourned  to  the 
Room  of  the  Dons  at  the  Mark  Hop- 
kins. 


He  enjoyed  Poor  Health 

There  is  a  cheerful  Irishwoman  on 
the  East  Side  whose  husband  is  a 
confirmed  hypochondriac. 

"Good  morning,  Mrs.  Clancy,"  said 
a  friend,  as  they  met  at  market.  "An' 
how's  the  family?" 

"They's  all  doin'  well,"  said  Mrs. 
Clancy,  "with  the  exception  of  me 
ould  man.  He's  been  enjoyin'  poor 
health  now  for  some  time;  but  this 
morning  he  complained  of  feelin' 
better." 

*  »     * 

Weighed  in  the  Balance 

"I  gave  that  fifty  cents  for  saving 
my  life." 

"What  did  he  do?" 

"Gave  me  back  twenty  cents 
change." — Chaparral. 

*  *     * 

The  Gentlemanly  Flapper 

In  Japan  you  can  tellif  a  girl  is  sin- 
gle or  married  by  looking  at  her  hair. 
In  America  you  can't  even  tell  if  it's 
a  girl. — Judge. 

*  *     * 

Meow! 

Muriel — I've  just  come  from  the 
beauty  parlor. 

Mavis — They  were  shut,  I  suppose  ? 
— Answers. 


April  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


The  Fine  Arts  Ball 


Former  Revelries 
Revived  at  Arts  Ball 

Was  the  Spirit  of  old  Bohemian 
San  Francisco  making-  itself  evident 
again  at  last  week's  Fine  Arts  Ball? 

Many  there  are  who  declare  that 
the  former  revelries  of  colorful  San 
Francisco  claimed  its  place  on  these 
western  shores,  seeking  to  restore 
some  of  the  glory  of  a  City  Loved 
Around  the  World. 

Splendor,  gayety,  spectacular  pag- 
eantry and  the  happy  ways  of  society 
claimed  the  beautiful  California 
School  of  Fine  Arts  at  the  gorgeous 
ball  and  fashioned  anew  the  free- 
hearted and  optimistic  merriment  of 
San  Francisco's  citizenry. 

Society,  lead  by  the  families  who 
"made  California,"  in  its  social  and 
financial  way  of  reckoning,  was  pres- 
ent in  representative  force  at  the 
beautiful  Fine  Arts  Ball,  which  took 
place  Friday  evening,  April  22,  in  the 
handsome  new  units  of  buildings  com- 
posing the  California  School  of  Fine 

Arts. 

*  *     * 

Alluring  Settings 

Situated  as  it  is  upon  the  slope  of 
Russian  Hill  at  Chestnut  and  Jones 
streets,  the  California  School  of  Fine 
Arts  commands  a  view  of  unsur- 
passed beauty  and  allurement,  with 
its  outlook  over  San  Francisco  Bay. 

"This  widely  known  institution  de- 
voted to  the  cultivation  of  fine  arts 
has  back  of  it  a  brilliant  record  of 
jichievement." 

It  is  affiliated  with  the  University 
of  California,  and  ever  since  its 
founding  by  the  San  Francisco  Art 
Association,  a-way-back  in  1874,  it 
has  been  a  center  for  western  culture 
and  society. 

The  1927  Pagan  pageant,  reviving 
in  portions  some  of  the  Roman  ideas 
of  beauty  and  revelry,  attracted 
prominent  people  from  society's  realm 
in  various  parts  of  the  state. 

The  real  purpose  of  the  ancient 
fete,  as  depicted  in  its  riot  of  color 
to  the  soft  strains  of  music  at  the 
Fine  Arts  Ball,  seemed  really  to  be  a 
summons  to  society,  for  their  atten- 
dance was  notably  enthusiastic. 

*  *     * 

Scores  of  Society 
Folks  in  Attendance 

C.  Templeton  Crocker  and  Mrs. 
Crocker  were  notably  prominent  at 
the  Fine  Arts  Ball.  Mr.  Crocker 
dressed  as  a  Anubis  or  the  Egyptian 
jackal  god,  his  bizarre  costume,  with 
its  tunic  o\'  brass  concaves,  reached 
from  the  armpits  to  the  knees,  pre- 
senting the  effect  of  a  solid  coat  of 
mail. 


He  wore  a  jackal's  head  and  on  his 
feet  were  golden  sandals.  His  skin 
tinted  red,  completed  the  Oriental 
conception  of  the  characterization. 

Mrs.  Charles  Templeton  Crocker 
wore  a  Roman  costume  of  white  with 

very  elaborate  Oriental  trimmings. 

*  *     * 

Senator  Phelan 
Robes  Himself 
As  Roman  Leader 

Former  United  States  Senator, 
James  D.  Phelan,  wore  a  handsome 
red  toga  with  a  purple  tunic  in  chai-- 
acterization  of  a  Roman  Senator.  He 
was  the  center  of  interest  and  im- 
parted the  enthusiasm  typical  of  his 
part  in  all  progressive  events  of  the 
western  metropolis. 

*  *     * 

Arthur  Rose  Vincent  was  quite  in 
the  limelight  of  admiration  in  a  mag- 
nificent costume  representing  an 
ancient  Celtic  chieftain. 

His  tunic  was  made  in  squares  of 
blue,  green,  purple,  red  and  white.  A 
girdle  of  brown  leather  studded  with 
large  knobs  of  copper  encircled  his 
waist;  a  heavy  necklace  of  copper, 
and  elaborately  wrought  armlets, 
completed  the  striking  costume. 

*  *     * 

Miss  Francesca  Deering  was  a 
charming  Numidian  slave  maiden  in 
her  brown  costume  trimmed  with 
silver  bands.  Her  trousers  were  of 
green,  the  bodice  of  her  dress  was 
brown  and  silver  and  her  long  black 
hair  was  intertwined  with  silver 
threads  and  ribbon  bands.  She  made 
up  her  face  to  faithfully  carry  out 
the  slave  maiden's  countenance,  the 
entire  effect   being   truly  artistic. 

*  *     * 

Costume  Winners 

Before  we  speak  of  the  feast  which 
did  not  conclude  the  Fine  Arts  Ball, 
we  should  remind  you  of  the  prize 
winners  whose  costumes  gained  the 
ap]  roval  of  judges,  and  so  here  they 
are: 

Mrs.  Templeton  Crocker.  Mrs.  Ed- 
gar Walter.  Senator  Janus  D.  Phelan, 
Octorino  Ronci  and  Lucien  Laubaudt 
won  the  prizes  for  the  best  costumes. 

Mrs.  Edgar  Walter's  costume  was 
copied  from  a  famous  painting, 
"Europa."  Pastel  shades  of  chiffon 
fell  in  graceful  folds  about  her  robe 
and  a  gold  fillet  was  bound  about  her 
head.    She  carried  a  staff  topped  by 

the  head  of  a  white  bull. 

*  *     * 

Music  and  Dancing 
Conclude  the  Feast 

A  least  fashioned  after  the  Roman 
method  was  served  after  midnight. 
while  dancing  and  music  charmed  the 


people  seated  in  festive  array  about 
the  sumptuous  boards.  The  hours 
dimmed  into  dawn  as  their  rays  crept 
over  the  waters  of  San  Francisco  Bay 
filtering  into  the  corridors  and  hall- 
ways, where  the  memorable  ball  is 
now  part  of  social  and  artistic  his- 
tory. 


San  Francisco  is  again  registered 
as  "The  City  that  Knows  How,"  for 
the  magnificent  Fine  Arts  Ball  has 
the  approval  of  western  society,  as 
well  as  those  of  the  faculty,  and 
board  of  directors,  who  generously 
and  enthusiastically  sponsored  it. 


ASSESSMENT  NOTICE 

The  MINERAL  DEVELOPMENT  COMPANY,  loca- 
tion of  principal  place  of  business,  San  Francisco. 
California. 

Notice  is  hereby  c-iven  that  at  a  meeting  of  the 
Directors  held  on  the  19th  day  of  April.  1927.  an 
assessment  of  one-half  cent  per  share  was  levied  upon 
the  issued  capital  stock  of  the  corporation,  payable 
immediately  in  lefral  money  of  the  United  Slates. 
to  the  Secretary,  al  the  nlfice  of  the  company.  Kcium 
245.    Monadnock    Building.   San    Francisco.    Calif. 

Any  stuck   on   which   this  assessmenl    shall   remain 

Unpaid  on  the  28th  day  of  May.  1927.  will  be  de- 
linquent and  advertised  for  sale  at  public  auction, 
and  unless  payment  is  made  before,  will  l.e  sold  or 
Thursday,  the  24th  day  of  June.  1927,  to  pay  the 
delinquent  assessment,  together  with  costs  of  adver- 
t'sintr  and    expense  of    sale. 

M.  J.  SEELY.  Sean  inn 
245    Monadnock    Bids.,    San    Francisco.    Calif. 


USED 

ADDING.  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed    for   Oie  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL   ADDING    MACHINE 
EXCHANGE 

Phone   Garfield    3853  r.di    Market   St. 


Phone    Sutter    ,127s 

William  Herbst  &  Company 

(Formerly   with   Shrove  ft    Comi 

(  IOC  KMAKERS      AM)      iMfimnKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches   a    Specialty 

209   POST   STREET  at   CTRWT   AVF.M  F. 

San    Franrisco.  Calif, 

Call    and    Delivrr    in    San    Francisco.    Alameda 

and  San  Maleo  Counties 


875   r'OLSOM   ST. 


8J8   EMERSON  ST. 

Pmoke 


MATEO — P«OME    1254-J 


PIONEER-GIBSON  EXPRESS 

FAST    EXPRESS   AND 
FREIGHT    SERVICE 

San  Francisco,  Szn  Jose  and  Way 
Points  Twice  Daily 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  30,  1927 


STATE  AND  CITY  NOTES 


I 


Drury  Advertising  Company  in 
Enlarged  Offices 

The  Drury  Company,  San  Fran- 
cisco advertising  agency,  has  re- 
moved to  larger  offices,  now  being  es- 
tablished in  the  Adam  Grant  build- 
ing, 114  Sansome  street.  These  of- 
fices occupy  the  north  wing  of  the 
ninth-floor  of  the  building,  and  were 
laid  out  with  special  reference  to  the 
requirements  of  the  agency. 

The  Drury  Company  was  estab- 
lished in  1919,  but  one  of  the  direc- 
tors, Wells  Drury,  has  been  associ- 
ated with  journalism  and  advertising 
in  California  since  1873.  The  officers 
of  the  Drury  Company  are  Newton  B. 
Drury,  president,  and  Aubrey  Drury, 
vice-president  and  secretary. 


Seventh  Annual  Music 
Week,  May  1  to  7 

With  cultural  units  in  the  citizen- 
ship of  San  Francisco  co-operating, 
the  Seventh  Annual  Music  Week  to 
be  celebrated  in  this  city  promises  to 
surpass  previous  years. 

The  week's  activities  will  begin 
with  a  sacred  concert  at  the  Civic 
Auditorium  Sunday  afternoon,  May 
1,  at  2:30  p.m.,  with  Mrs.  Alvina 
Heuer  Wilson  acting  as  chairman. 
Rev.  Ezra  Allen  Van  Nuys  will  read 
the  invocation  following  an  organ 
solo  by  Earl  Towner,  organist  of  the 
Calvary  Presbyterian  Church.  Stew- 
art Brady,  famous  boy  soprano,  will 
sing  two  solos  with  Catherine  Swint 
at  the  piano.  Margaret  Jarman 
Cheeseman,  scprano,  will  sing  "Oh 
Divine  Redeemer,"  Elvira  Gomez  Zink 
accompanying.  A  double  quartet  from 
the  Calvary  Church  will  sing  three 
sacred  numbers,  directed  by  Earl 
Towner.  Bruce  Cameron  of  the  Third 
Church  of  Christ,  Scientist,  Beatrice 
Clifford,  accompanist,  will  sing  two 
tenor  solos,  and  Mme.  Helen  Murray 
(Earl  Towner,  accompanist)  will  give 
the  contralto  solo  from  the  Messiah, 
"He  Was  Despised."  Grace  La  Page, 
soprano,  Mrs.  Robert  Grubb,  accom- 
panist, will  sing  one  number,  and  the 
Choir  of  the  Russian  Holy  Trinity 
Cathedral,  K.  Zjbnin,  conductor,  will 
sing  four  chorals.  Theodore  Strong 
will  play  the  concluding  march  on  the 
organ. 

On  Monday  evening,  the  massed 
bands  of  the  Army,  Navy  and  Munici- 
pal bands,  under  the  baton  of  Phillip 
Sapiro,  will  play  for  the  Music  of  All 
Nations  Night,  with  Mrs.  A.  S.  Mu- 
sante  as  chairman;  Delegations  from 


a  large  number  of  foreign  groups  will 
present  special  national  songs  and 
music  as  part  of  the  program.  The 
German  contribution  will  be  a  male 
chorus  of  400  voices.  The  Chinese 
and  Japanese  will  be  represented  by 
colorful  pantomime  and  dances.  The 
Welsh  chorus,  and  other  groups  from 
the  British  Isles  will  take  a  promi- 
nent part.  Italy,  Spain,  and  other 
European  countries  will  all  be  repre- 
sented. 

Daily  organ  recitals  will  occupy  the 
noon  hour  during  the  week,  with  fa- 
mous organists  from  the  larger 
churches  at  the  console.  On  Tuesday 
afternoon,  10,000  children  from  the 
public  schools,  directed  by  Miss  Es- 
telle  Carpenter,  will  sing  in  chorus, 
and  on  Wednesday  afternoon  the 
Parochial  schools  will  have  a  similar 
program  with  Rev.  Edgar  Boyle  in 
charge.  On  Tuesday  evening  and 
Wednesday  evening  the  California 
Federation  of  Music  Clubs  and  the 
Piano  Tournament  will  hold  the 
stage,  and  on  Thursday  afternoon  the 
Pacific  Musical  Junior  Auxiliary  will 
give  a  concert.  Thursday  evening 
the  radio  broadcasting  stations  of 
San  Francisco  and  the  bay  district 
will  present  the  program.  On  Friday 
afternoon  the  San  Francisco  Musical 
Club  will  give  the  numbers.  On  Fri- 
day evening  the  R.  O.  T.  C.  bands  will 
compete,  and  on  Saturday  afternoon 
and  evening  the  Northern  California 
band  contest  of  high  school  bands 
will  be  held,  with  1000  young  musi- 
cians playing  in  massed  formation. 


Ample  Parking  Room 
For  Bridge  Celebration 

VALLEJO,  April  30.— The  world's 
largest  parking  field  is  being  made 
ready  to  receive  50,000  or  motor  cars, 
bringing  several  hundred  thousand 
guests  to  the  dedication  ceremonies 
and  celebration  in  honor  of  the  open- 
ing of  the  world's  greatest  highway 
bridge — the  Carquinez — flung  across 
the  northern  arm  of  San  Francisco 
Bay  between  this  town  on  the  Solano 
county  shore  and  Crockett,  across 
Carquinez  Strait  in  Contra  Costa 
county. 

One  thousand  acres  of  level  table 
land  on  the  north  side  of  the  strait 
has  been  set  aside  as  the  parking 
field.  S.  J.  McKnight  of  Vallejo  is 
general  chairman  of  the  parking  com- 
mittee. His  task  is  recognized  as 
one  of  the  most  important  in  connec- 
tion with  the  dedication  ceremonies. 


"There'll  be  no  congestion  at  Car- 
quinez on  May  21,  when  the  bridge  is 
formally  opened  to  traffic,"  said  Mc- 
Knight today.  "Engineers  have  sur- 
veyed the  parking  field.  Temporary 
roads  have  been  laid  out.  We  have 
the  co-operation  of  the  California 
State  Automobile  Association,  the 
State  Motor  Vehicle  department,  the 
traffic  corps  of  the  state,  the  Solano 
and  Contra  Costa  county  sheriff's 
offices,  the  marines  located  at  Mare 
Island,  the  Boy  Scouts  and  the  mem- 
bers of  Vallejo  and  Crockett  Posts, 
American  Legion. 

"Every  motor  car  will  have  a  place 
to  park.  Once  parked,  however,  our 
regulations  make  it  mandatory  that 
it  remain  in  place  until  the  ceremonies 
are  over.  In  this  way  all  congestion 
will  be  avoided." 

The  Carquinez  Bridge  Celebration 
Committee  has  practically  completed 
the  line-up  of  the  dedication  program 
and  the  spectacular  features  which 
will  mark  this  event. 

President  Calvin  Coolidge,  sitting 
at  his  desk  in  Washington  or  at  his 
summer  White  House,  will  press  a 
golden  key  in  a  telegraph  instrument 
which  will  send  an  electric  spark 
across  the  continent  to  explode  four 
giant  bombs  and  unfurl  a  mammoth 
American  flag  atop  the  highest  tower, 
the  signal  that  the  bridge  is  open  to 
traffic. 

A  fleet  of  250  white-sailed  yachts 
from  the  various  yacht  clubs  in  San 
Francisco  Bay  will  sail  into  Car- 
quinez Straits  the  morning  of  May 
21  as  a  feature  of  the  day's  program. 
There  will  be  yacht  races,  yawl  races, 
motor  boat  races  and  other  spectacu- 
lar events. 

A  squadron  of  airplanes,  both 
Army  and  Navy,  will  circle  overhead 
during  the  dedication  ceremonies. 

Governor  C.  C.  Young  of  California 
is  the  principal  speaker.  The  Gov- 
ernors of  Oregon,  Washington  and 
Nevada  will  also  be  guests  of  the  oc- 
casion and  deliver  brief  talks. 

Mrs.  Aven  J.  Hanford,  widow 
of  the  first  president  and  founder  of 
the  American  Toll  Bridge  Company, 
builders  of  the  world's  greatest  high- 
way structure,  will  christen  the 
bridge  and  will  be  the  first  to  cross  it 
on  opening  day  with  President  Klatt. 

Preparations  are  being  made  to 
park  50,000  motor  cars  from  all  sec- 
tions of  the  Pacific  Coast. 


April  30.   1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


The  Revival  of  Schreiner 

FROM  MAN  TO  MAN,  by  Olive 

Schreiner.   Harper;  $2.50 

The  prelude  to  this  story,  "The 
Child's  Day,"  was  the  piece  of  work 
Olive  Schreiner  herself  liked  best  of 
anything  she  had  done.  It  consists 
largely  of  the  phantasy  little  Re- 
bekah  has,  as  she  lies  under  a  pear 
tree  in  the  orchard.  Her  mother  had 
just  given  birth  to  a  baby  which 
Rebekah  was  not  allowed  to  touch, 
and  Rebekah  dreams  to  herself  of 
how  she  will  go  off  to  an  island  and 
find  a  baby,  and  how  she  will  take 
care  of  it,  a  beautifully  engaging 
child's  dream. 

The  story  itself  follows  out  Re- 
bekah's  life,  picturing  her  devotion 
to  her  baby  sister  Bertie,  and  of  her 
suffering  because  of  her  unfaithful 
husband.  Frank  fell  in  love  with  Re- 
bekah because  she  always  ran  from 
him,  but  when  he  has  won  her  into 
accepting  him  he  loses  all  interest. 
Rebekah  is  a  beautifully  conceived 
character,  and  Olive  Schreiner  devel- 
ops the  story  with  a  wealth  of  under- 
standing and  sympathy. 


Easy  Journeys 
FIFTY  MILES  'ROUND  PARIS, 

by  Cecilia  Hill.   McBride;  $2.00. 

Old  historic  scenes  on  the  outskirts 
of  Paris  live  again  under  Miss  Hill's 
guidance.  With  her  one  explores  the 
heart  of  ancient  France,  the  seat  of 
its  first  kings — Bellevue,  St.  Cloud, 
Chantilly,  St.  Germaine,  Mahnaison, 
Fontainebleau,  Babizon,  Versailles. 
Even  when  great  castles  arc  demol- 
ished, or  when  interesting  streets  are 
no  longer  interesting,  the  author 
waives  aside  the  present  and  pictures 
again  the  scene  as  it  once  was,  with 
color  and  enthusiasm.  The  region  ex- 
plored by  Miss  Hill  is  extensively  the 
region  encircling  Paris  for  fifty 
miles,  which  was  once  the  Isle  dc 
France,  the  nucleus  of  the  original 
France,  of  the  days  of  the  Hundred 
Years  War.  of  the  period  that  wit- 
nessed Joan  of  Arc. 


Boo 

a 

ks    that    are    reviewed    in    the    News    Letter 
can  he   obtained 

t  PAUL  ELDER'S 

AM)    PAUL   ELDERS   LIBRARY 

239 

1'osl    Street                      San  Francisco. 

Calif. 

Edited  by  ELEANOR  WILLIAMS 

The  purpose  undertaken  by  the 
author  was  not  to  group  scenes  ac- 
cording to  location  in  mathematical 
order,  but  to  describe  small  trips,  ac- 
cording to  mood.  When  the  traveler 
wakes  up  in  Paris,  it  may  be  with  a 
longing  to  see  cathedrals  —  which 
mood  can  be  satisfied  in  a  golden 
fashion  by  any  number  of  short  de- 
lightful trips  about  Paris  Miss  Hill 
describes.  Or  it  may  be  with  a  desire 
for  green  roiling  hills,  .trench  peas- 
antry, or  again  the  romance  of  old 
forests,  or  knightly  castles.  <  What- 
ever it  may  be,  the  mood  is  upper- 
most in  selecting  what  direction  one 
should  take.  As  the  author  says, 
"This  is  not  a  severely  conscientious 
book.  It  ignores  commerce,  factories, 
military  training  centers  and  chief 
industries.  It  ignores  work  and  dull 
places.  It  deals  only  with  pleasant 
things." 

Just  as  California  people  are  noted 
in  this  country  for  their  happy  love 
of  traveling  about,  of  week-ending 
with  childish  delight  throughout  the 
entire  year,  so  Parisians  seem  to  be 
known  on  the  continent.  Miss  Hill 
declares  they  are  the  happiest  people 
in  the  world,  and  that  they  are  con- 
scious of  it.  "Art  lovers  can  find  new 
treasures  within  easy  distance  each 
Sunday  for  a  year.  Lovers  of  nature 
and  fresh  air  and  exercise  can  go 
back  to  their  work  on  Monday  every 
week  with  new  woods  and  valleys  to 
remember.  And  they  do  it.  The 
French  are  no  great  travelers,  but 
they  love  excursions."  The  reader 
here  learns  what  every  type  of  an 
excursion  means  to  the  Parisian. 
*     *     * 

Will  O'  the  Wisp 
DREAM'S  END.  by  Thorne  Smith. 

McBride :  $2.00. 

David  Landor  tried  to  recapture 
the  one  dream  of  his  youth  that  made 
life  worth  living.  He  went  back  to 
the  marshes,  the  scenes  of  his  youth, 
where  he  had  found  in  the  lovely 
Hilda  Elliott  the  essence  of  every- 
thing beautiful,  the  dream  that  had 
helped  him  escape  from  a  barren  ex- 
istence. He  found  in  every  landmark 
the  echo  of  his  dream,  but  never  could 
he  catch  its  substance  again,  from 
the  time  of  Hilda's  strange  death  so 
long  ago.  Scarlet  was  -till  there, 
older  but  even  more  alluring  in  her 
voluptuous  way  than  she  had  been 
years  before,  seeming  to  symbolize  to 


him  everything  offensive  in  life  with- 
out the  dream.  Beautiful,  cunning  as 
a  tiger,  Scarlet  had  acquired  her  nick- 
name while  yet  a  child  at  the  army 
post  in  India,  because  of  her  love  for 
the  primitive  color.  She  still  exerted 
the  same  awful  attraction,  calling  to 
David  to  spurn  his  dream  and  forget 
in  a  drugged  happiness.  But  David 
finally  escaped  her,  searching  so 
avidly  for  his  dream  that  it  reached 
out  to  him  from  beyond  life,  and  he 
followed. 

The  character  David  belongs  to 
that  "undisciplined  army  of  the  un- 
stable," of  which  writers  love  to 
write.  Of  those  men  and  women  who 
go  through  life  always  searching  for 
a  dream,  but  who  inevitably  lose 
their  footing  in  the  decadent  meshes 
of  reality.  David  is  not  a  reasoning- 
creature,  but  a  feeling  one.  He  senses 
beauty  when  he  encounters  it,  and 
gropes  blindly  for  it  again  and  again, 
but  cannot  understand  much  either 
of  life  or  that  beautiful  dream.  He 
only  knows  that,  as  in  Wordsworth's 
poem,  the  rose  once  appeared  more 
beautiful  to  him,  the  moon  was  once 
a  miracle  of  ghostly  splendor,  and 
that  which  colored  all  his  youth  in 
the  past  left  him  when  he  entered  the 
clear  light  of  middle  age. 

The  author  tells  the  story  in  the 
first  person,  gaining  a  quiet  medi- 
tative atmosphere  by  the  method, 
brooding  over  the  unearthly  scenes 
of  the  marshes,  and  over  the  even 
more  unearthly  flights  of  his  youth- 
ful dream.  One  cannot  feel  satisfied, 
however.  The  total  effect  is  too  un- 
stable, like  that  of  David  himself.  As 
the  author  confides  near  the  end  of 
the  story,  "Men  write  books  about 
them  (those  like  David)  then  wonder 
why.    So  do  the  readers." 


Power  of  Advertising 

Card  in  Florida  paper — "Thursday 
I  lost  a  gold  watch  which  I  valued 
very  highly.  Immediately  I  inserted 
an  ad  in  your  lost-and-found  column, 
and  waited.  Yesterday  I  went  home 
and  found  the  watch  in  the  pocket  of 
another  suit.  God  bless  your  paper." 
— Quoted  by  the  Boston  Transcript. 
*     •     • 

"That  new  club  member  struck  me 
as  having  money." 

"That  must  have  been  after  he 
struck  me." — Boston  Transcript. 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


April  30,  1927 


PIONEER 


The 
Name 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
,  tioner  to  show  you 
nples. 


BLAKE,  MOFFITT  &  TOWNE 

Established   1855 
41    First   Street.    San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas   649 


San  Francisco 
Laundry 

(A  Soft   Water   Laundry) 


San    Francises 
West  793 


Burlineame 
47B 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now   ready   for  your  early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


e,  you  pay  no  more  X? 


TheAfcice  o/a  Thousand  Gardens" 

224-226  GrantAve.     TelKearny  4975 


By  E.  V.  WELLER 
National  Automobile  Club 

The  English  Parliament  is  busily 
engaged  in  working  out  a  motor  ve- 
hicle act  to  deal  with  the  increased 
number  of  automobiles  now  being  op- 
erated on  the  highways  of  the  British 
Isles. 

According  to  reports  received  by 
the  National  Automobile  Club,  the 
problems  that  the  English  legislators 
are  confronted  with  are  very  similar 
to  those  in  California. 

One  important  feature  of  the  new 
road  traffic  bill  is  a  plan  to  eliminate 
the  twenty-mile  speed  limit  and  to 
increase  the  penalties  for  dangerous 
driving  with  a  definite  distinction  to 
be  drawn  between  dangerous  and 
careless  driving.  Another  measure  is 
advocated  which  suspends  the  license 
of  an  operator  of  a  motor  vehicle  for 
driving  while  intoxicated  or  for  two 
convictions  on  a  charge  of  danger- 
ous driving.  An  interesting  clause 
in  this  bill  reads  that  a  person 
convicted  of  "aiding,  abetting,  or  pro- 
curing the  offense  of  dangerous  driv- 
ing, if  he  be  proved  to  have  been 
present  in  the  vehicle  at  the  time  of 
the  offense,  is  to  be  subject  to  the 
same  penalties  as  is  the  driver  act- 
ually responsible  for  handling  the  car 
at  the  time."  This  is  legislation  di- 
rected at  the  back-seat  driver,  who  is 
very  often  as  responsible  as  the  man 
at  the  wheel  for  the  speed  at  which 
the  car  is  driven. 

Important  provisions  are  included 
in  the  English  Act  to  indicate  the 
physical  fitness  of  applicants  for 
drivers'  licenses. 

Headlight  laws  have  not  been  very 
clear  in  the  past  and  the  British  Par- 


liament is  having  some  difficulty  in 
reaching  an  agreement  on  a  provision 
to  take  care  of  the  proper  illumina- 
tion of  the  road  by  traveling  vehicles. 

*  *     * 

One  of  the  results  of  the  nation- 
wide interest  in  safety  will  be  the  de- 
velopment of  safety  ideas  in  motor 
car  design  and  manufacture,  includ- 
ing improved  braking  systems,  steer- 
ing devices  and  more  adequate  pro- 
tection from  the  hazards  of  flying 
glass,  according  to  the  National  Auto- 
mobile Club.  The  brake  systems  of 
motor  cars  have  been  improved  im- 
measurably in  the  last  few  years  but 
there  is  still  room  for  further  im- 
provement. 

The  accidents  resulting  from  bro- 
ken steering  gears  are  comparatively 
few  but  ease  of  steering  is  still  a  goal 
toward  which  the  motor  car  design- 
ers are  working. 

Devices  of  various  types  to  add  to 
the  safety  of  the  operation  of  a  motor 
car  are  being  included  in  the  factory 
equipment  of  automobiles.  With  a 
great  many  of  the  motor  cars  sold 
today,  windshield  wipers  and  bump- 
ers are  included  as  stock  equipment. 

Certainly,  the  general  interest 
manifested  by  motor  car  owners, 
dealers  and  manufacturers,  will  have 
a  definite  result  in  the  reduction  of 
accident  tolls  and  a  consequent  di- 
minution of  the  economic  loss  result- 
ing through  such  accidents. 

*  *     * 

The  California  motorist  finds  some- 
thing to  congratulate  himself  about 
in  the  fact  that  gasoline  is  now  sell- 
ing at  30  cents  a  gallon  in  England, 
while  he  gets  along  with  a  charge  of 
just  half  of  that. 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual  Attention  Given  to 

Each  Order 

Office  and  Works:    1625   Mission  St. 

Phone  Market   7913 

Branch   Office:    760   Sutter  Street 

(Hotel  Canterbury   Bide) 

Phone  Prospect   9845 

Work  Called  for  and  Delivered 


April  30,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


Of  Lonely  Things 

Along  with  men  in  alleyways  at  night, 
Standing  in  doorways  smoking  cigarettes, 
And  soldiers  singing  on  the  road  to  war; 
Along  with  sleeping  men  upon  dark  wharves, 
And  lonely  men  in  cafes  reading  papers ; 
Along  with  pockfaced  beggars  by  church  doors, 
Along  with  memories  of  lonely  things 
Lighted  by  lanterns  of  the  foreign  lands, 
My  mind's  uncertain  shadow  of  the  past 
Contains  an  unobliterated  ghost 
Haunting  the  gateway  to  forgetfulness. 


When  slim  girls  smoothly  walking,  braceleted, 
Perfumed  and  cool,  go  by  with  heavy  men 
Successfully  important  with  small  eyes, 
I  am  aware  that  I  remember  you, 
Whom  love  made   beautiful,  as  one  who  died 
So  very  long  ago  that  it  is  vague; 
Aware,  sometimes,  in  my  unquiet  mind 
There  blossoms  in  the  pale  petal  of  your  face, 
More  tragic  than  the  shadow  on  the  world 
Of  that  forlorn,  grey  lady,  Loneliness, 
Whose  noiseless  footfalls  pace  beside  my  own. 

— Charles  Norman  in  The  Bookman. 


"Through  a  Glass,  Darkly" 

I  had  two  friends  and  both  seemed  fine 

And  very  near  to  me ; 
One  strode  aggressively  through  life. 

And  one  stole  quietly. 


She  of  the  gentle,  timid  ways 

Once  led  me  quite  apart, 
Amazingly  broke  her  reserve 

And  opened  up  her  heart — 

There  poured  out  hate  long  brooded  on, 

A  well  constructed  plan 
Of  argument  and  epithet 

To  damn  her  brother  man. 

So  one  friend  passed;  the  other  now 

Would  mean  still  more  to  me 
For  in  defending  him  I  showed! 

Myself  his  quality. 

And  then  he  came,  and  curiously. 

The  man  the  other  drew 
Closed  down  upon  him  like  a  mask ; 

I  could  not  pierce  it  through. 

This  losing  friends  goes  hard :  it  is 

Appalling  not  to  know 
If  they  were  this  or  that,  or  if 

I  only  thought  them  so. 

— Barbara  More  in  The  Harp. 


PHONE   GRAYSTONE   428 


LOU  W.  SARTOR.  Proprietor 

LOU  SARTOR'S  SERVICE  STATION 

We   Carry   All   Popular   Brands   Eastern   and   Western   Oils 

New   Method   Washing  and   Polishing 

Equipped   With    Latest   Type   Hydraulic   Lifts 

Oiling  and   Greasing — Battery  Service 

AT  CALPET  GAS  STATION 

Post  and   Franklin   Streets  San   Francisco,   Calif. 


GRAYSTONE    130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 
Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 

St.    George    Garage.    410    Bush    St.  Monarch    Garage,    1361    Bush   St. 

Management   of   WILLIAM   SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


THIRD     STREET    GARAGE 

STERLING    ANDERSON.   Manager 
Three  Blocks  from   Southern   Pacific  Depot 

Corner  Third   and   Folsom   Streets 

NEW   FIREPROOF  GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


1140  GEARY  ST. 


TEL.   GRAYSTONE   4206 

Metal  Work  Apper- 
taining to  Automobiles 
—Oiy- Acetylene  Weld- 
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AUTO  FENDER  AND  RADIATOR  WORKS 


MADE  TO  ORDER  ONLY 


HhosEKsni 


SHIRTS 

PAJAMAS 

NIGHT  ROBES 

Large  Assortment  of  Imported  Fabrics 


25   Kearny   Street 


Phone   Kearny   3711 


Three  generations  of  customers  justify  us  in  predicting  that 
you,  too,  will  be  thoroughly  pleased  with  our  service. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended   Laundry" 
230  Twelfth  St.  PHONE  MARKET  91S 

Peninsula  Phone  San  Mateo  Hss 


San  Francisco 


<5aUforanr^M»rTtisrr. 

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A  beautiful  number  devoted  to  the 
opening  of  the  Victory  Highway  and  the 
Reno  Exposition. 

Brimming  with  articles  of  current  and 
historical  significance. 

Splendidly  illustrated. 

To  be  Issued 
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Independent 


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DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2842 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,   CENTRAL    AMERICA,   PANAMA    CANAL    | 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo.  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balhoa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,- and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama   Mail   is   world-famous  for  its  food  and  set  vice. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  COLOMBIA.  April  30;  SS  VENEZUELA,  May  21.  From  New  York: 
SS   VENEZUELA.   April   16;   SS   ECUADOR,   May   7. 

For  illustrated   booklets   and   further  details  ask  any  steamship 
or  ticket   agent,   or    write   to 

PANAMA  MAIL  S.  S.  CO. 


548  S.  SPRING  STREET 
LOS   ANGELES 


2  PINE  STREET         10  HANOVER  SQUARE 
SAN   FRANCISCO       NEW   YORK 


"A  Six-Pointer" 

"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

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NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


$5.00  PER  YEAR 


SAN  FRANCISCO 


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PRICE  10  CENTS 
LOS  ANGELES 


DANISH  HARK  "KOBEXHAYX" 


From  (i  painting  by  Hesrv  Berxahi 

uSkt  walks  the  waters  like  a  thing  of  life, 

And  seems  to  dare  the  dements  to  strife." 

— Byron 


At  Delightful 

SANTA  CRUZ 


CALIFORNIA 


C 


del 


I  Metropolitan  Service  in  an  evironment  Tl 
affording  every  outdoor  recreation  JJ 


/"•OMBINING  the  comfort  and  convenience  of  a  metropolitan 
hotel  with  delightful  ocean  and  mountain  scenery,  a  health- 
ful climate  and  every   outdoor  recreation  —  this   splendid    resort 
offers  you  pleasure  every  day  in  the  year. 

The  garden  dining  room  affords  an  ideal  setting  for  enjoyment 
of  the  excellent  cuisine. 


The  new  Casa  del  Rev  Apartments  provide  every  facility  for 
light-housekeeping.  Apartment  guests  who  do  not  care  to  prepare 
meals  may  be  served  at  the  Hotel. 

The  Hotel  and  Apartments  offer  home-like  accommodations  for 
the  transient  guest,  the  week-end  visitor  or  the  vacationist. 

Golf,  Surf-bathing,  Plunge-bathing,  Horse-back  Riding, 

Scenic   Drives,   Fishing,   Hiking,    Tennis,    Dancing    and 

numerous  amusements  of  the  Casino. 

HOTEL  RATES— (European   Plan) 

Daily  Weekly 

One   person,    room    with    bath S3. 50   to  $4.50  S21.00  to  S27.00 

Two    persons,    room    with    hath   5.00    "     6.50  30.00    "     39.00 

One  person,  room   without   bath  2.50    "     3.00  15.00    "     18.00 

Two  persons,   room   without   bath 3.50    "     4.00  21.00    "     24.00 

Corner  suites  of  two  rooms  for 

two   persons   8.50    "   10.00 

Special   Weekly  and   Monthly   Rates   Durine   Fall  and   Winter. 

For  additional  information  and  reservations,  address: 
THE  MANAGEMENT 

Casa  del  Rey  Hotel  and  Apartments 


SANTA  CRUZ,  CALIFORNIA 


4527 


(California  Aubtrtierr. 

TRANS-CONTINENTAL 

HIGHWAY  EXPOSITION 

EDITION 

A  beautiful  number  devoted  to  the 
opening  of  the  Victory  Highway 
and  the  Reno  Exposition. 

Brimming  with  articles  of  current 
and  historical  significance. 

Splendidly  illustrated. 

To  be  Issued 
June  25th 

ORDER  YOUR  COPIES  NOW 

50c 


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'he  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott,  Jr.,  from  1884  to  1925. 
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Pol.  CIX 


SAN  FRANCISCO,  CALIF.,  MAY  7,  1927 


No.  19 


Good  Fishin',  and  Where 


Although  the  fly  fishermen  may  dispute  this  statement, 
t  will  take  bait  to  get  limits  in  the  majority  of  the  sec- 
tions where  the  great  gatherings  of  anglers  will  seek 
their  annual  happiness  holiday  now  that  the  trout  season 
s  open  for  1927.  These  facts  are  deduced  from  a  com- 
prehensive study  of  the  fishing  conditions  throughout  the 
state  made  from  special  reports  of  the  deputies  of  the 
Fish  and  Game  Commission  of  California  and  compiled  at 
the  offices  here. 

The  information  received  covers  all  districts,  it  includes 
all  of  the  data  possible  to  gather  regarding  water  condi- 
tions, camp  facilities  and  the  prospects  of  catching  fish 
when  the  season  opens. 

Everything  indicates  that  the  fly  expert  and  devotee 
will  have  a  tough  time  getting  his  limit  except  in  a  few 
favored  localities  where  the  water  is  not  high  and  there  is 
no  heavy  snow  to  feed  into  the  streams  from  the  high 
places.  Despite  these  difficulties  the  bait  angler  is  very 
likely  to  get  plenty  of  action. 

Fishermen  are  required  to  have  a  license  and  should 
also  secure  a  copy  of  the  game  laws  which  are  generally 
distributed  and  govern  themselves  accordingly. 

Information  regarding  the  various  localities  follows: 

In  the  Sacramento  district,  streams  that  start  below 
the  snow  line  will  be  fair  fishing.  Larger  streams  will  be 
good  for  those  who  use  bait,  and  continued  warm  weather 
is  expected  to  help  the  fishing. 

At  Ukiah  conditions  are  highly  favorable  for  a  success- 
ful opening.  Trouts  are  plentiful  and  they  will  rise  for  a 
fly.  The  Eel  River  below  the  Spawning  Station  will  be 
good.  Above  the  lower  dam  the  water  will  be  too  high. 
As  the  creeks  around  Ukiah  have  been  well  stocked  by 
the  Fish  and  Game  Commission,  catches  should  be  very 
good. 

High  and  muddy  water  make  the  outlook  unfavorable 
around  Maxwell. 

Streams  around  Rocklin  will  be  high  and  muddy  but 
may  afford  good  bait  fishing.  It  is  anticipated  that  the 
best  fishing  will  be  found  in  smaller  streams  like  Shirt- 
Tail  Creek,  North  fork  of  the  American  River  above  Col- 
fax, Bear  River  and  Little  Bear  Creek.  The  Auburn 
Truckee  road  is  open  to  Emigrant  Gap  and  Forest  Hill 
Divide  to  Michigan  Bluffs. 

Bait  will  be  necessary  to  get  limits  in  the  Stanislaus 
River  and  in  the  same  county  and  streams  in  that  vicin- 
ity. Conditions  in  Mariposa  County  are  better,  the  road 
is  open  over  Chowchilla  Mountain  and  the  Fish  Camp 
road  is  expected  to  be  open  by  the  start  of  the  season. 

At  Monterey  fishing  is  expected  to  be  fair  although 
few  fish  have  been  seen.  Streams  are  all  high. 


At  San  Luis  Obispo  conditions  are  reported  as  being 
very  poor,  as  there  has  been  practically  no  run  from  the 
ocean  to  the  streams  and  trout  are  very  scarce. 

Although  the  fish  will  be  small,  there  seems  to  be 
plenty  of  trout  in  Marin  County,  especially  in  the  lakes  of 
the  municipal  water  district  and  in  the  streams  of  Bo- 
linas,  Lagunitas  and  Olema  creeks  and  their  tributaries. 

Streams  in  the  Salinas  district  should  be  in  good  condi- 
tion to  start  the  season  providing  there  is  no  more  rain. 
The  Carmel  River  and  the  coast  streams  should  furnish 
good  fishing. 

Fishermen  around  Napa  will  have  no  difficulty  in  tak- 
ing limits  of  trout  averaging  from  six  to  eight  inches,  it 
is  reported. 

In  the  Santa  Rosa  district  a  better  season  then  last 
year  is  predicted.  Heavy  rains  and  lots  of  water  as  a  re- 
sult make  conditions  fine  for  a  succesful  opening. 

Steelhead  trout  are  plentiful  in  all  of  the  larger  streams 
of  Trinity  County,  lots  having  been  seen  around  Carrville. 
The  fishing  should  be  good  in  Mad  River.  In  Dobbins 
Creek  branch  of  the  south  fork  of  the  Eel  there  has  been 
an  unusual  run.  All  of  the  smaller  streams  are  falling 
fast. 

It  will  take  bait  and  spinner  fishermen  to  get  the  fish, 
but  they  should  have  little  trouble  in  Lake  County.  The 
following  streams  may  be  covered  from  Middletown:  St. 
Helena,  Puta,  Anderson,  Harbin  and  Big  Canyon.  From 
Glenbrook,  the  waters  of  Alder,  Caldwell,  Nutmeg,  Rab- 
bit and  Kelsey  creeks  can  be  fished. 

Cold.  Adobe  and  Lower  reaches  of  Kelsey  are  reached 
from  Kelseyville. 

Middle,  Grizzly  and  Clover  Creek  can  be  reached  from 
Upper  Lake.  Working  out  of  Bartlett  Springs  the  fisher- 
man can  try  Puta,  Soap,  Twin  Valley,  Pinnacle  and  other 
small  streams. 

By  making  camp  on  Bear  Creek,  anglers  may  reach 
the  Upper  Eel,  Bear,  Rive  Willow  and  smaller  unnamed 
creeks. 

A  camp  established  at  the  Snow  Mountain  Dam  gives 
a  party  fourteen  miles  of  streams  between  the  two  dams, 
including  Soda,  Panther,  Deshield,  Trout  and  Bucknell 
creeks.  Water  between  the  two  dams  is  high  and  cloudy 
and  a  fisherman  must  be  able  to  handle  a  spinner.  Fish 
will  run  from  one-half  pound  to  seven  pounds. 

It  will  take  spinner  and  bait  fishermen  to  get  fish  at 
Eureka  due  to  high  and  muddy  water. 

Weather  conditions  will  govern  the  situation  at  Willits. 
Heavy  rains  have  made  the  water  high  and  it  is  just  be- 
ginning to  clear. 

(Continued  on  Page  3) 


THE  SAN  FRANCISCO  NEWS  LETTER 


MAY  7,  1927 


Need  for  Quick  Relief 

San  Francisco  should  lend  every  sympathy  and  aid  to 
the  stricken  areas  inundated  by  the  raging  Mississippi. 
It  is  difficult  to  conceive  as  a  reality  the  horrors  of  those 
broken  levees,  when  here  the  California  sun  is  shining. 
But  the  seriousness  of  the  flood  is  greater  than  any  the 
country  has  known  for  many  years. 

Relief  has  been  made  doubly  difficult  by  the  persisting 
high  water,  lack  of  communication,  scattered  refugees 
and  washed-out  highways.  It  will  be  only  through  the 
sincere  and  active  co-operation  of  every  community  in 
the  United  States  that  this  widespread  human  suffering 

will  find  early  alleviation. 

*  •     • 

Mother's  Day 

Tomorrow 

Let  us  hope  that  every  person  in  the  city  of  San  Fran- 
cisco has  in  his  heart  somewhere  a  sentiment  for  Sunday, 
May  8 — Mother's  day.  It  need  not  be  had  at  the  florist's, 
or  from  the  plentiful  counters  of  the  confectioner.  For 
the  greatest  sentiment  which  may  be  given  on  Mother's 
day  is  merely  a  recognition  and  appreciation  for  what 
that  mother  has  given  toward  the  happiness  of  her  child. 

Sophisticates  have  pretty  well  crushed  out  of  their  own 
hearts,  outwardly  at  least,  anything  which  smacks  of  old- 
time  sentiment.  Perhaps  they  should  have,  for  there  is 
nothing  as  sickeningly  maudlin  as  sentimentality  without 
occasion.  But  there  is  a  strain  of  tenderness  in  every  in- 
dividual which  deserves  preservation.  "We  are  not  sticks 
nor  stones,  nor  yet  unfeeling  things."  It  is  unfortunate 
that  many  of  our  emotions  have  been  cheapened  by  un- 
natural and  unnecessary  display.  But  at  the  roots,  they 
are  yet  as  genuine  as  they  were.  Will  be  ever. 

Of  the  splendid  things  known  to  man,  few  there  are 
so  fine  as  that  thing  we  know  as  mother  love.  In  a  world 
where  nearly  all  things  are  fleeting,  changing,  degenerat- 
ing with  time — mother  love,  among  few,  retains  its  in- 
tegrity, its  fineness  and  remains  undying. 

Mother's  day  but  gives  opportunity  to  recognize  and 
remember  this  affection.   Let  us  observe  it  as  genuinely 

as  has  been  made  the  occasion  for  it. 

*  *     * 

Something  to  Talk  About 

The  well-known  prohibition  question  received  another 
shove  toward  politics  last  week,  when  national  lenders  of 
the  W.  C.  T.  U.  announced  that  the  organization  was  tak- 
ing the  field  against  the  possible  nomination  of  Governor 
Al  Smith  of  New  York  for  the  Democratic  presidential 
ticket.  Up  until  the  time  when  Mr.  Smith  was  being 
given  actual  and  serious  consideration  as  a  potential 
nominee,  the  temperance  organization  remained  silent. 
In  fact,  it  has  lingered  more  and  more  in  the  background 
of  politics  ever  since  its  prime  mission  was  pressed  into 
success — the  establishment  of  prohibition.  It  has  been 
in  existence,  but  not  particularly  active,  much  of  its 
strength  and  talent,  especially  in  rural  communities, 
going  into  the  holding  of  social  afternoons,  perhaps  for 
the  lack  of  any  concrete  issues  to  work  on.  But  now,  with 
the  political  horizon  showing  threatening  clouds  of  the 
wettest  kind,  the  ladies  are  dashing  out  with  their  dusty 
but  apparently  still  serviceable  umbrellas. 

It  is  seriously  to  be  doubted  if  the  influence  of  the  W. 
C.  T.  U.  will  be  as  great  as  it  once  was.  Like  all  organ- 
izations with  a  single  end,  it  reached  its  pinnacle  with  the 


coming  of  prohibition,  and  its  future  cannot  deal  as  far 
as  influence  goes.  Besides,  the  "Father,  dear  father, 
come  home  with  me  now,"  and  all  similar  ballads,  have 
been  relegated  to  limbo.  Nobody  will  listen  to  them. 

What  the  American  people  will  want  to  make  of  the 
next  election  will  undoubtedly  center  on  the  question  of 
individual  liberty.  It  cannot  be  said  yet  that  the  vote  will 
reflect  either  a  dry  or  a  wet  plurality.  Nobody  knows. 
But  one  thing  is  positive,  many  of  the  old  rallying  cries, 
the  very  ones  which  rang  so  clarion  over  and  in  the  tri- 
umph of  prohibition  are  to  be  shot  full  of  holes.  The  tem- 
perance leagues  will  have  their  days  full  to  patch  the  old 

banners  up. 

•  •     • 

Berkeley's  Gold  Strike 

Every  now  and  then  somebody  picks  up  a  lump  of  gold- 
bearing  quartz,  and  immediately  there  is  the  excitement 
and  fever  which  only  gold  can  inspire.  Usually  the  hulla- 
balloo  subsides  as  quickly  as  it  began.  This  was  true  of 
this  week's  announcement  of  a  gold  strike  in  Berkeley. 

Gold-bearing  properties  are  not  to  be  found  every  day. 
As  time  passes,  they  will  be  scarcer  still.  Not  that  gold 
is  passing  out  of  existence,  but  simply  that  the  supply  is 
limited.  Undoubtedly  most  of  the  easy  discoverips  have 
been  made.  The  world's  hills  have  been  quite  thoroughly 
prospected.  Obvious  outcroppings  have  been  exhausted. 
Gold,  in  most  cases,  has  been  discovered  at  what  at  that 
time  were  the  ends  of  the  earth.  It  is  extremely  rare  that 

men  discover  gold  mines  in  their  back  yards. 

•  *     » 

Dangerous  Instrument  1 

Reports  recently  made  public  by  the  Board  of  Health 
disclose  that  fatalities  from  automobile  accidents  are 
still  on  the  increase,  1926  bringing  a  higher  total  than 
1925,  and  1925  likewise  exceeding  1924. 

Millions  are  spent  annually  in  education,  advertising 
and  remedying  traffic  hazards;  every  effort  being  bent  to 
make  the  highways  and  streets  as  safe  as  humanly  pos- 
sible. Yet  accidents  and  deaths  are  on  the  increase. 

A  drive  over  almost  any  of  our  highways  will  show 
how  much  thought  and  energy  has  been  spent  in  making 
them  fool-proof.  Physical  conditions  which  existed  on 
highways  of  but  a  decade  ago  have  been  remedied  beyond 
belief  almost.  What,  then,  is  the  reason  for  the  persist- 
ing increase  in  fatal  accidents? 

It  must  be  the  individual.  Roads  may  be  repaired  and 
turns  banked.  Blind  turns  posted  with  warning  ?igns  and 
crossings  tunneled.  But  the  individual,  the  driver  of  the 
car,  is  beyond  physical  provision.  No  amount  of  physical 
correction  can  guarantee  safety  for  human  exceptions. 

The  accident  in  some  form  or  another  we  will  have  al- 
ways with  us.  A  weak  bolt  in  a  machine,  a  stone  on  the 
highway — suddenly  we  have  an  accident.  But  these  mis- 
haps are  of  the  lesser  number.  The  chief  causes  of  acci- 
dents in  motor-cars  today  arise  from  weak  screws  in  the 

nut  at  the  wheel. 

»     *     * 

Nobody  Knows 

A  man  asked  the  other  day,  "What's  the  situation  in 
China  nowadays?"  Not  an  unusual  question,  either.  The 
reply  was  quick  and  direct.  "Nothing."  Which  was,  after 
all,  not  so  far  off  the  point.    Nothing. 

The  United  States  as  well  as  the  other  powers  have 
come,  more  or  less,  to  take  the  Chinese  disturbance  for 


Kay  7,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


granted.  From  the  start  it  has  been  little  more  than  a 
series  of  sporadic  outbursts,  each  reaching  its  own  dead- 
ock,  and  then  wearing  itself  to  nothing. 

Doubtless  there  will  be  an  early  time  when  China  will 
>e  free  to  stand  on  her  own  feet  as  a  nation.  When  the 
dentical  spirit — with  perhaps  different  individuals— 
vhich  is  and  has  been  sweeping  China  will  nationalize  the 
:ountry  and  carry  it  to  the  rank  and  position  it  deserves. 
3ut  this  is  not  the  day.  China  broke  into  revolution  be- 
'ore  she  was  >  ready.  Were  she  given  or  able  to  wrest 
tutonomy  for  herself  now,  she  would  immediately  return 
;o  a  chaos  even  greater  than  she  is  in  now.  There  is  not 
;he  strength  of  leadership  in  any  one  party  to  hold  China 
ogelher.  To  make  her  safe  for  Chinamen  even,  not  to 
nention  foreigners.  China  must  wait,  must  earn,  if  you 
Ell,  her  nationalistic  ideals.  As  yet  they  are  only  exoc- 
rines and  fine  phrases  mouthed  by  politicians.  There 
nust  be  substantiality  and  strength  to  go  with  the  words. 
When  she  attains  them,  she  will  gain  the  material  ends' 
)f  her  dream,  without  bloodshed  and  without  delay. 


GOOD  FISHIN'  AND  WHERE 

(Continued  from  Page  1) 

The  Klamath  will  be  too  high  for  fly  fishermen  for  the 
)pening  of  the  season,  except  in  the  Shasta  from  the  Cali- 
ornia-Oregon  power  plant  to  the  mouth.  Bait  above  this 
joint  will  have  to  be  used.  From  Dunsmuir  south,  the 
acramento  River  should  be  good  for  flies  and  bait.  Mc- 
lloud  River  is  high  and  bait  must  be  used  to  get  fish, 
lising  River  above  Cassell  will  be  all  right  for  fly  fishing 
ind  the  sport  should  be  fine.  Modoc  water  is  reported  too 
ligh  for  fly  fishing  but  bait  and  spinners  will  work  in 
Jig  Sage  and  other  streams  and  lakes.  Black  bass  and 
atfish  will  take  bait  in  the  Pit  River. 

In  Southern  California  high  water  generally  prevails 
ind,  according  to  official  reports,  while  road  conditions 
ire  good,  trout  fishermen  are  not  expected  to  do  very  well 
'or  several  days  after  the  season  opens. 
The  report  by  counties  follows: 

San  Diego — Lakes  muddy,  streams  beginning  to  clear, 
ut  water  too  high  to  fish  successfully  for  trout. 
Riverside — High    water,    but   fair    fishing    should    be 
ound  in  Snow  Creek  and  the  north  fork  of  the  San 
acinto  River. 

Orange — Very  little  trout  fishing,  streams  limited; 
ome  may  be  taken  in  Trabuco  Canyon  Creek. 

San  Bernardino — Although  waters  are  high,  fair  fish- 
ng  may  be  found  in  Deep  and  Mill  creeks  and  the  head- 
raters  of  the  Santa  Ana  River.  Most  of  the  anglers  will 
robably  concentrate  at  Big  Bear  Lake. 
Los  Angeles — Best  fishing  will  be  found  on  the  head- 
vaters  of  the  San  Gabriel  River. 

Ventura — Indications  are  that  fishing  will  be  only  fair 
>n  the  Sespe  and  Santa  Paula  creeks  and  the  Ventura 
liver.  There  is  plenty  of  water  but  trout  seem  to  be 
scarce.  The  best  fishing  should  be  found  on  the  Upper 
Sespe. 

Santa  Barbara — Anglers  will  have  to  pack  into  the 
Sisquoc  River  section  to  find  fair  fishing,  it  is  predicted. 

Inyo  and  Mono — Unless  extreme  warm  weather  sets  in 
:onditions  should  be  fine  in  the  Owens  Valley. 

Lakes  at  elevations  of  over  8.000  feet  are  still  frozen. 
Tune  Lake  has  not  opened.  Grand  and  Silver  lakes  are 
>pen  and  the  fish  are  running  up  Rust  Creek  in  larger 
lumbers  than  in  last  year.  The  anglers  should  have  good 
uck  in  Grant  and  Silver  lakes  as  well  as  in  Owens  River 
md  Hot  Creek.  All  passes  over  the  High  Sierra  will  be 
:losed  by  May  1st.  All  streams  flowing  into  the  Owens 
Valley  will  furnish  fine  fishing  up  to  8.000  feet  elevation. 


New  England  Hospitality 
"Is  this  the  best  you  have  to  offer?" 
^Why,  sir,  George  Washington  stayed  here  wunst." 
"Yeah,  but  he  had  a  darned  strong  constitution." — M. 
I.  T.  Voo  Doo. 

*  *     • 

Bumping  the  Bumps 

"What  is  a  detour?" 

"The  roughest  distance  between  two  points." — Chris- 
tian Science  Monitor. 

*  *     • 

Lingerie  Note 

Teacher — What  does  unaware  mean? 
Susie — It's  the  last  thing  you  take  off  at  night. — Pitt 
Panther. 

*  *     » 

110  Per  Cent  American 

The  booze  was  found  to  contain  only  44  per  cent  alcohol 
and  66  per  cent  formaldehyde. — Memphis  paper. 

*  *     * 

Choice  of  Fuel 

"What,  according  to  your  view,  is  the  burning  question 
of  the  day?" 

"Shall  I  eat  or  buy  gasoline?" — Florida  Times-Union. 

*  *     * 

Trifle  for  a  Snack 

An  Oklahoma  millionaire  is  said  to  have  spent  $3,000 
in  one  night  at  a  New  York  night  club.  Well,  he  shouldn't 
have  ordered  a  sandwich. — Judge. 

*  *     * 

Game  of  Grab 

Tina — Tess,  I'm  the  happiest  girl  alive!  I'm  marrying 
the  man  I  want! 

Tess — Pooh,  you  goose,  that's  nothing  to  the  joy  of 
marrying  the  man  some  one  else  wants! — Answers. 

*  *     » 

Pathetic  Handicap 

Rich  Little  Girl  (seeing  some  poorly  cared  for  children 
go  by) — Poor  little  things!  They  have  no  nurses — only 
mothers. — Boston  Transcript. 

»     *     » 

Golden  Opportunity 

"By  the  way,  I  met  Dupont.  His  wife  is  very  hoarse 
and  can't  sing." 

"Oh,  what  about  inviting  them  both  to  dinner  to- 
night ?"— Pele  Mele  (Paris). 

*  *     * 

Modern  Matrimony 

"Is  Smith  married  yet?" 

"Yes.  married  and  has  one  dog." — Yale  Record. 

*  *     * 

Customer — My,  what  smells  so? 

Merchant — Do  you  smell  it,  too? 

Customer — Yes,  what  is  it  ? 

Merchant — Business.    It's  rotten. — Kansas  Sour  Owl. 

*  •     • 

Youthful  Opportunist 

A  very  small  boy  was  trying  to  lead  a  big  St.  Bernard 
up  the  road. 

"Where  are  you  going  to  take  that  dog,  my  little  man  ?" 
inquired  a  passerby. 

"I — I'm  going  to  see  where — where  he  wants  to  go 
first."  was  the  breathless  reply. — United  Presbyterian. 


THE  SAN  FRANCISCO  NEWS  LETTER 


MAY  7,  1927 


By  Antoinette  Arnold 


Society  Out-of-Doors 

Society  folks  are  taking  to  out-of- 
door  events  as  the  plumed  fellows 
of  the  air — for,  these  days,  there  are 
many,  many  fashionable  attractions. 

The  polo  matches  were  scenes  of  a 
number  of  smart  affairs  both  preced- 
ing, and  following,  the  contests. 

The  peninsula  set  were  out,  en 
masse,  to  witness  all  of  the  tourna- 
ments and  this  year's  polo  matches 
quite  transcended  all  preceding  meets 
in  points  of  plays  and  players  and  in 
the  number  of  polo  enthusiasts. 

Dinner,  luncheons  and  suppers, 
with  many  prominent  society  leaders 
presiding  at  elegant  affairs,  were  oc- 
casions for  fashionable  gatherings. 

*  *     * 

Peninsula  Polo 
Enthusiasts  Feted 

Burlingame  and  San  Mateo  consti- 
tuents of  the  representative  polo 
clubs  combined  in  giving  an  elaborate 
dinner-dance  last  week  compliment- 
ing the  players  of  the  Midwick  team 
and  those  of  the  Santa  Barbara  Club 
and  the  Monterey  Presidio. 

All  of  the  smart  set,  practically, 
was  present. 

Major  W.  W.  Irwin  and  Major  V. 
P.  Irwin  (retired)  were  favored 
guests.  W.  H.  Crocker,  Walter  Ho- 
bart,  Will  Tevis  Jr.,  George  Pope  Sr., 
Hal  Roach,  John  Parrott,  George 
Pope  Jr.,  Neil  McCarthy,  Frank 
Drum,  William  Leib  and  Paul  I. 
Fagan,  many  of  whom  brought  addi- 
tional prestige  to  peninsula  polo  fame 
were  feted  at  the  excellent  events 
given  in  their  honor. 

They  in  turn,  in  many  instances, 
were  hosts  to  visiting  teams  during 
the  polo  matches  of  this  year. 

*  *     * 

Society  Folks 

Prominent  among  the  society  lead- 
ers at  the  polo  events  were:  Messrs. 
and   Mesdames    Templeton    Crocker, 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On   the   Coast   Highway.   Half- Way   Between 
San  Francisco  and  Los  Angeles 

An    Inn   of    Unusual    Excellence 

Wire  or  write  for  reservations  on  your 
next  trip  south 


Angel  Elizalde,  Kent  Chandler,  Ber- 
nard W.  Ford,  Kenneth  Walsh,  Clif- 
ford Weatherwax,  Roderick  Mac- 
Leary,  E.  J.  Tobin,  Archibald  John- 
son, Lewis  Carpenter,  W.  A.  Magee 
Jr.,  Ross  A.  Curran,  Kenneth  Moore, 
W.  G.  Parrott,  Dana  Fuller,  Richard 
Heimann,  R.  Walter  Salisbury,  Nion 
Tucker,  Robert  I.  Miller,  W.  W. 
Kamm,  Linsey  Howard,  George  Leib, 
J.  C.  Burgard,  Captain  and  Mrs.  R.  G. 
Gibbs,  Lieutenant  and  Mrs.  C.  W. 
Reid. 

Mrs.  Robert  Hays,  Mrs.  Fentress 
Hill,  Mrs.  Corbett  Moody,  Mrs.  Eu- 
gene Murphy  and  the  Misses  Jose- 
phine Grant  and  Miss  Margaret 
Power  were  society  favorites,  also,  at 
the  delightful  polo  events  and  were 
additionally  instrumental  in  bringing 
further  social  prestige  to  the  note- 
worthy affairs. 

»     »     * 

Summer  Society 
Plans  Launched 

Dr.  and  Mrs.  George  Preston  Win- 
termute  and  Miss  Marjorie  Winter- 
mute  are  planning  to  pass  the  sum- 
mer months  at  Lake  Tahoe,  where  so 
many  of  the  fashionable  set  comin- 
gle  during  the  months  of  June  and 
July.  This  year's  social  season  is  ex- 
tended considerably,  in  fact  the  en- 
tire year  at  Lake  Tahoe  draws  large 
groups  of  pleasure  seekers.  The  snow 
and  ice  festivities  of  the  Winter 
months  hardly  elapse  before  society 
seeks  other  kinds  of  diversion  at 
beautiful  and  matchless  Lake  Tahoe 
with  its  Spring  and  Summer  alure- 
ments. 

*     *     * 

Miss  Marjorie  Wintermute  is  a 
general  favorite  in  society.  She  is  an 
artist  of  remarkable  talent.  She  stu- 
died portraiture  under  Robert  Henri, 
at  Beaux  Arts,  Paris.  Her  studio  is 
often  the  center  of  gatherings  for 
great  artists  where  her  many  friends 
from  this  coast  have  been  beautifully 
entertained. 

Miss  Wintermute  is  the  niece  of 
Mrs.  Franklin  K.  Lane,  whom  she 
often  visits  while  in  New  York  City. 
She  plans  to  stop  there  with  her  aunt, 
the  sister  of  Mr.  Wintermute,  later 
in  the  season,  going  from  New  York 
to  Paris  for  a  visit  in  company  with 
her  aunt,  Mrs.  Bertram  Beach  Culver 
of  St.  Louis. 


Lakeside  Country  Club 
Scene  of  Bridge  Party 

Mrs.  Henry  Warren  Copp  and  Mrs. 
John  Christen  Kortick  were  joint 
hostesses  last  Friday  at  a  beautiful 
bridge  luncheon  given  at  the  Lake- 
side Country  Club,  with  Mrs.  John 
Sylvester  Pinney,  the  gracious  presi- 
dent of  the  Cap  and  Bells  Club,  guest 
of  honor. 

The  day  was  simply  beautiful  to 
begin  with,  and  the  elegant  Lakeside 
Country  Club-house  with  its  profu- 
sion of  Spring  flowers  was  like  fairy- 
land, or  some  great  dream-place. 

Never  have  the  grounds  of  this 
Olympic  Club  looked  so  entrancing  as 
they  do  right  now. 

The  flowers  are  in  full  bloom.  The 
grass  is  as  green  and  as  perfect  in 
growth  as  is  possible  for  any  grass  to 
be — and  the  trees,  the  undulating 
hills,  the  vistas  are  really  indescrib- 
ably entrancing.  Those  who  are  for- 
tunate enough  to  have  membership 
in  the  Lakeside  Country  Club  mem- 
bers of  the  Olympic  Club  and  their 
immediate  families  surely  have  every 
reason  to  be  proud  of  their  privileges, , 
for  no  place  in  all  the  world  is  there 
to  be  found  such  a  spot,  such  wonder- 
ful golf  links. 

It  is  positively  magnificent — withi 
Nature's  lavishness  first — and  then, 
the  work  of  the  Olympic  Club  mem- 
bers bountifully  applied. 
*     *     * 

Mrs.  Copp  Hostess 

Mrs.  Copp  entertained  a  number  of 
her  own  special  friends,  presiding  at 
a  table  that  was  a  picture — with  its 
artistic  arrangement  of  flowers  and 
place  cards.  She  looked  so  elegant, 
too,  in  her  French  afternoon  gown 
of  pale  wistaria  exquisitely  embroid- 
ed  in  beads  and  silk  motifs. 

Mrs.  Kortick  presided  at  another 
table  also  beautifully  decorated  with 
flowers,  remarkably  unusual  in  ar- 
rangement and  plan.  She  wore  a 
handsome  chiffon  gown  with  a  shoul- 


COLONIAL  HOTEL 

630  BUSH  STREET 

Between  Powell  and  Stockton 

San   Francisco 

Telephone  Sutter  3560 

HOWARD   T.   BLETHEN.   Proprietor 


May  7,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


der  flower  of  chiffon 
matching  the  colorings 
of  her  dress. 

Mrs.  John  Sylvester 
Pinney,  the  feted  friend, 
wore  a  flowered  chiffon 
dress,  and  with  her  host- 
esses received  the  guests 
who  were  invited  to  this 
memorable  event  at  the 
Lakeside  Country  Club, 
where  beauty,  grace  and 
comaradarie  were  the 
keynotes  of  the  cherished 
day. 


t  ■!  0  0  "  H    ' 

'    1  ■  "  *  *I£ 

IS 

1  ■  i  k  «  m<: 

■itmin 

,   ,r    '   "'IB  P"    1 

■  lll»l> 

,  „  >«»***   1 

■  >■■>■•'  — 

m 

1      III 

illltij 

mM   !wi  i 

HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Srr.art   Town   House   for   i 

Day  or  a  Year 

500  Rooms 

Tariff :   From   $4   per  day 


Society  Dinner 

Mrs.  Wilhelm  Cuno 
and  Miss  Cuno,  wife  and 
daughter  of  Mr.  Wilhelm 
Cuno  of  Hamburg,  Germany,  who  is 
president  of  the  Hamburg  American 
Line  and  ex-chancellor  of  Germany, 
who  are  visitors  in  the  city,  were  the 
honor  guests  at  a  handsomely  ap- 
pointed dinner  given  in  the  Gray 
room  at  the  Fairmont  Hotel  on  Fri- 
day evening,  Mrs.  Clay  Miller  presid- 
ing. The  affair  was  under  the  direc- 
tion of  Mrs.  Mabel  T.  Johnson,  chair- 
man of  the  hospitality  committee  of 
the  Chamber  of  Commerce. 

In  the  center  of  the  round  table  a 
rare  cloisonne  vase  held  yellow  roses 
and  garlands  of  pansies  of  the  same 
shade  extended  about  the  table  and 
ended  in  clusters  of  gardenias.  The 
gold  service  was  used  and  delicately 
shaded  candelabra  cast  a  soft  light 
over  the  flowers  and  the  beautifully 
gowned  members  of  the  party  which 
included  in  addition  to  the  guests  of 
honor:  Mrs.  Clay  Miller,  Mrs.  Robert 
Newton  Lynch,  Mrs.  Kurt  Ziegler, 
wife  of  the  German  consul  general; 
Miss  Laura  McKinstry,  Mrs.  James 
Rolph  Jr.,  Mrs.  Mabel  T.  Johnson, 
Miss  Eleanor  Bump,  Mrs.  W.  B.  Ham- 
ilton and  Miss  Elizabeth  Ann  Lynch. 


Mrs.  Belasco  Gives 
Lovely  Luncheon  Party 

Mrs.  Thomas  Graham  Crothers 
was  the  honor  guest  at  a  luncheon 
given  by  Mrs.  Frederic  Belasco  at  the 
Fairmont  Hotel,  where  she  makes  her 
home,  last  Wednesday.  The  table 
decorations  were  a  lovely  reminder  of 
Spring,  a  large  basket  being  filled 
with  sweet  peas,  poppies,  daffodils  and 
feathery  greenery.  Yellow  faille  rib- 
bons among  the  flowers  and  fern 
made  an  artistic  addition  to  the  dec- 
orative scheme.  The  friends  invited 
to  meet  the  charming  complimented 
guest  were:  Mrs.  Clarence  L.  Best, 
Mrs.  Squire  V.  Mooney,  Mrs.  Jo 
Gwinn,  Mrs.  George  Warwick,  Mrs. 
Albert  Grayson,  Mrs.  W.  B.  Jennings, 
Mrs.  S.  Schnaittacher,  Mrs.  George 


Burnett,  Mrs.  Reuben 
Haas,  Mrs.  Lewis  McGet- 
tigan,  Mrs.  Joseph  Hunt, 
Mrs.  Arthur  Crocker, 
Mrs.  W.  B.  Heckfessel, 
Mrs.  George  Arms  and 
Mrs.  Josephine  Young 
Wilson.  Brdge  furnished 
entertainment  for  the 
afternoon. 

*     *     * 

About  seven  hundred 
and  fifty  relatives  and 
friends  recently  attended 
a  formal  reception  given 
in  the  Gold  Room  of  the 
Fairmont  Hotel  in  honor 
of  the  betrothal  of  Miss 
Miriam  Wilma  Davidson 
of  San  Francisco,  and 
Mr.  David  Hersh  of  Oakland.  Many 
friends  journeyed  from  all  parts  of 
the  world  to  attend  the  affair,  which 
was  one  of  the  largest  receptions  held 
this  season. 

Miss  Davidson  is  a  debutante  and 
a  former  co-ed  of  the  University  of 
California,  and  is  highly  accom- 
plished. Mr.  Hersh  is  the  son  of  Mr. 
and  Mrs.  Benjamin  Hersh,  and  a 
prominent  Oakland  business  man  and 
member  of  many  of  the  clubs  of  the 
bay  section. 

Miss  Davidson,  the  bride-to-be, 
was  stunningly  attired  in  a  French 
Patou  model  gown  of  silver  and  red 
sequins  and  wore  a  corsage  of  or- 
chids and  lilies  of  the  valley. 

The  delightful  affair  was  also  the 
occasion  of  the  announcement  of  the 
engagement  of  Miss  Florence  Hersh 
to  Mr.  Howard  Stanley  Lane,  and  was 
a  surprise  to  those  assembled.  Miss 
Hersh  is  a  sister  of  Mr.  David  Hersh, 
well  known  in  San  Francisco,  and  Mr. 
Lane  is  the  son  of  Mr.  and  Mrs.  Sam- 
uel Lane,  also  of  this  city. 

In  the  receiving  line  were:  Mrs. 
William  Davidson,  Mrs.  Arthur  H. 
Licht,  Mrs.  Ned  Licat,  Miss  Frances 
Rotke,  Miss  Marjorie  Mensor,  Miss 
Mildred  Lane,  Mrs.  Benjamin  Hersh, 
Mrs.  Dora  N.  Rotke,  Mrs.  Rudolph 
Hersh,  Miss  Florence  Hersh,  Miss 
Henrietta  Rothenberg,  Mrs.  Fred 
Newman,  Mrs.  Leon  Hersh,  Mrs.  A. 
Silberstein,  Miss  Ada  Hersh  and  Miss 
Shirley  Silberstein. 

No  date  has  been  set  for  the  wed- 
ding. In  the  interim  Miss  Davidson 
is  being  extensively  feted  by  her 
many  friends  on  both  sides  of  the  bay. 


Earl  and  Lady  Leven  and  Melville 
are  at  the  Fairmont  Hotel,  having 
motored  up  from  Los  Angeles.  They 
will  remain  in  the  city  for  a  short 
time,  then  go  to  Yosemite  and  later 
return  to  San  Francisco  again. 

(Continued  on  Page  9) 


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8 


THE  SAN  FRANCISCO  NEWS  LETTER 


MAY  7,  1927 


■ Golden  Gate  orchestra  complete  the 

miscellaneous  list  of  attractions. 

SYNOPSIS   OF  THE   ANNUAL   STATEMENT  *       *        * 

of  Orpheum 

Associated  Industries  Insurance  va^ne(S£,r.tithehoSh1eZ  & 

fnrnnration  week.     This  is  his  first  appearance 

l/UrpUIdUUU  nere  jn  eieven  years.    He  is  well  re- 

of  san  Francisco  in  the  state  of  California  on  the  membered  by  San  Franciscans  when 

31st   day    of    December,    1926.    made    to    the    Insurance  ,                     „           J       •          "Pariflrv      CcHuve" 

Commissioner    of    the    State    of    California,    pursuant  He      appeal  eO      in          Canary      ^Ottage 

to  law.  and    So  Long  Letty.      Since  then  he 

ASSETS  has  played  in  Ziegfelds  Follies  and  in 

Real     '-state    ,, 

Mortgages    and    collateral    loans the  mOVieS. 

^^tSSS^M^SLbTSSSZfl^S^^  There  is  also  an  extensive  bill  of 

Premiums  in  course  of  collection 244.o82.9o  vaudeville  on  the  program. 

Bills    receivable    

Other  ledger   assets   *        *        * 

Ledger  Assets  $861,784.41  PantageS 

NON-LEDGER   ASSETS:  "T  nvp     Mate«     'Fm      WilH"      ic      tVio 

Interest  and  rents  due  or  accrued 9.039.07  ^OVe      MaKeS       Jim       Wild         IS      tile 

Market  value  of  securiiies  over  book  value ...  5.523.01  screen    attraction    at    the    Pantages 

other  n„n-iedEer  assets Theater  this  week.    This  is  a  comedy 

Seoucfa'ssetrn^admiued: :::::::  ::::::::::I87a%3S"!  with  Sally  Phipps  and  Johnny  Har- 

ron  in  the  leading  roles. 

Total    Admitted    Assets $872.362.,!  Qn   ^   ^^  ^^   fa  ^   pantageg 

•h    ,  im.  SS,  and  Prize  Vaudeville  Unit  in  which  every 

Net    unpaid    claims,    except    liability    ana  *> 

workmen's   compensation    $  12.134.00  act    IS    a    headline!-. 

Special    reserve    for    unpaid    liability    and 

workmen's    compensation   claims 228,563.24  *        *        * 

Estimated  expenses  of   investigation   and   ad-  ._,    ,.- 

justment    of    claims 200.00  California 

Total  unearned  premiums  on  unexpired  risks     185.930.80  Belle      Bennett       in      "Mother  "      and 

Commission    and    brokerage    due    or    to    be-  '  .                   r*nrr     ■   '                 j? 

come  due  io.437.6i  Charlie  Chaplin  in  a   1927  issue  of 

ah  other  liabilities                         4i,65i.48  "Shoulder  Arms"  comprise  the  cine- 

Totai  Liabilities  (except  capital  and           ^  ]3  matic  bill  at  the  California  this  week. 

capita?'                  ~Z!l™r~L"ZZ.~  22o.'6od.'oo  "Mother"    is    based    on    Kathleen 

Surplus                                          173'045-58  Norris'  story  of  mother  love  and  sac- 

Total   Liabilities.  Capital  and  Surplus      $872,362.71  rifice. 

c.  w.  fellows.^  "Shoulder  Arms"  is  an  inimitable 

l.  h.  mueller.  comedy  of  Chaplin's  with  Edna  Pur- 

secretary.  viance  in  a  supporting  role. 


Granada 

Richard  Dix  plays  the  title  role  of 
a  leather  pusher  in  "Knockout  Reilly," 
the  film  at  the  Granada  this  week. 

The  story  concerns  the  rise  of  a 
young  pugilist  who  finally  achieves 
fame  and  love  at  the  expense  of  the 
former  champion. 

"Carnival  Follies,"  featuring  Va- 
vara  at  the  piano,  is  the  stage  attrac- 
tion. The  act  includes  Eddie  McGill, 
"Gogo,"  Martha  Vaughn,  Don  Carroll 
and  the  Granada  Girls. 


FIRE    AND   MARINE 

SYNOPSIS  OF  THE   ANNUAL   STATEMENT 

OF 

The  Hannover  Fire  Insurance  Co. 

of  New  York  in  the  State  of  New  York  on  the  31st 
day  of  December,  1926.  made  to  the  Insurance  Com- 
missioner of  the  State  of  California,  pursuant  to  law. 

ASSETS 

Real    estate       $  907.956.06 

Mortgages   and    collateral    loans 308.350.00 

Bonds   and    stocks 7,007.163.30 

Cash  in  office  and  banks 299,402.14 

Agents'  balances   7^8,6,62.95 

Bill    receivable  taken  for  risks 1,977.04 

Other    ledger    assets    4,821.44 

Total    Ledger    Assets    $9,248,332.93 

NON-LEDGER    ASSETS: 
Total   interest  and  rents  due  or  accrued.  ..         48.945.54 
Market  value  of  securities  over  book  value  1,752.378.70 
Other    non-ledger   assets 147,089.89 

Gross    assets  $11,196,697.06 

Deduct  assets  not  admitted 4,821.44 

Total    Admitted    Assets §11.191,875.62 

LIABILITIES 

Net  amount  of  unpaid  losses  and  claims. .$  723.081.29 

Unearned    premiums    4,841,421.21 

All    other    liabilities 326.688.48 

Total    Liabilities     (except    capital    and 

surplus) $  5,891,190.98 

Capital    1.500.000.00 

Surplus     3.800.684.64 

Total     Capital.     Surplus     and     Other 

Liabilities $11,191,875.62 

MONTGOMERY    CLARK. 

Vice-President. 

J.    F.    HOLLMAN, 

Secretary. 


St.  Francis 

"The  Night  of  Love"  is  continuing 
at  the  St.  Francis  Theater  this  week. 

Ronald  Colman  and  Vilma  Banky 
have  the  featured  roles. 

The  love  scenes  of  the  gypsy  mar- 
riage are  particularly  effective  and 
they  are  said  to  be  historically  cor- 
rect. 

Neil  Schettler,  the  musical  director 
of  the  St.  Francis,  has  arranged  a 
special  score  for  the  picture. 


Doing  Good  by  Stealth 

"I  was  shocked  to  hear  that  Peter 
eloped  with  your  wife.  I  always 
thought  he  was  your  best  friend." 

"He  is,  but  he  doesn't  know  it  yet." 
— Toronto  Goblin. 


Four  One-Act  Plays  Presented 

Sustaining  what  has  grown  to  a 
fine  and  enviable  reputation  in  the 
production  of  Little  Theater  plays  by 
amateurs,  the  Theater  Arts  Club  re- 
cently presented  four  one-act  plays 
at  the  Women's  City  Club.  The  four 
plays  given  were  "The  Cajun,"  by 
Ada  Jack  Carver;  "The  Flattering 
Word,"  a  satire  by  George  Kelly; 
"The  Flying  Prince,"  by  Peggy  and 
Eugene  Wood,  and  "The  Playgoers,", 
a  domestic  episode  by  Arthur  Pinero.' 

The  Theater  Arts  group  has  con- 
tributed vastly  to  local  interest  and 
enthusiasm  over  Little  Theater  work 
since  its  organization  here.  Under 
the  management  of  Talma-Zetta  Wil- 
bur, director,  the  organization  has 
produced  some  150  playlets.  Each1 
program  has  been  an  added  triumph 
over  the  last,  and  theater  enthusiasts  \ 
are  looking  eagerly  for  announce- 
ments of  Theater  Arts  club  produc- 
tions. 


Liquid  Silencer 

"Have  you  some  of  that  gasoline 
that  stops  knocking?" 

"Yes." 

"Then   give   my   wife   a   glass. "- 
Life. 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and   Night 

City    Sightseeing $3.00  per  hour 

Shopping     --------       2.50  per  hour 

Short    Trips.    Taxi  cab    Rates 


PROSPECT 

4000 


585   Post.  St.. 
San  Francisco 


>HOK)GiyVPHS 

|  O^ive  Forever 


May  7,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Mr.  and  Mrs.  A.  Gips  are  visitors 
in  the  city  and  are  at  the  Fairmont 
Hotel.  Their  home  is  in  Rotterdam, 
Holland,   and   they  are  touring  the 

United  States. 

*  *     * 

Annual  Breakfast 

The  annual  breakfast  of  the  Lamb- 
da Kappa  Sigma  was  held  on  Sunday, 
April  24,  in  the  Peacock  Court  of  the 
Hotel  Mark  Hopkins.  Beautiful  cor- 
sages of  blue  and  gold  pansies  were 
attractively  placed  on  the  table.  Miss 
Eleanor  G.  Cleveland,  president,  pre- 
sided, and  those  present  included: 
Mesdames  Charles  M.  Legg,  W.  Bruce 
Phillips,  Patrick  J.  Freeman  Jr., 
James  D.  Ryan,  and  the  Misses  Chip- 
man  Weels,  Dorothy  Hammons,  Lor- 
ena  Bigelow,  Clara  Wiels,  Cora  Gould, 
Janet  Foley,  Dorothy  Barry,  Eleanor 
Cleveland,  Marian  Buckmaster,  Flora 
Danow,  Mae  Jennings,  Mollie  Thomas, 
Ernestine  Stahl,  Elvira  Silviera, 
Naomi  Knowlton  and  Margaret  Eck- 
hoff . 

*  •     * 

Society  at  Inn 

Many  prominent  society  people 
have  been  making  Santa  Maria  Inn 
the  center  of  lovely  affairs  this  past 
week,  where  the  manager,  Frank  Mc- 
Coy, has  arranged  special  features  in 
their  honor. 

During  the  past  week  some  of  the 
notables  at  Santa  Maria  Inn  were- 
Mr.  and  Mrs.  Douglas  S.  Watson  of 
San  Francisco,  Mr.  and  Mrs.  H.  B 
Post  of  Palo  Alto,  Mrs.  H.  Goodfellow 
of  Berkeley,  Mrs.  William  H.  Orrick 
and  her  two  sons,  William  Orrick, 
Jr.,  and  D.  Orrick,  of  San  Francisco; 
Madame  Koch  de  Gooreynd  and  M.  P. 
Koch  de  Goodrynd,  both  of  London, 
England;  Mr.  and  Mrs.  E.  S.  Phip- 
pard  c*nd  Idaughter  of  Sidney,  Aus- 
tralia; Mr.  Lambert  Hoque  of  Queens- 
land, Australia;  M.  J.  C.  Dickens  of 
Melbourne,  Australia;  Mr.  and  Mrs. 
Leo  Clayburgh  and  Master  John 
Clayburgh  of  San  Francisco;  Mrs. 
Thomas  Magee  and  son,  Master 
Thomas  Magee,  III,  of  San  Francisco ; 
Mrs.  A.  J.  Raisch  and  the  Misses 
Louise  and  Leile  Raisch ;  Mr.  A.  F.  de 
Murias  and  son,  Master  Ramon  de 
Murias,  of  Babylon,  New  York;  Mr. 
A.  F.  Fosbery  and  P.  R.  Mabury, 
San  Francisco;  Mrs.  H.  Goodfellow. 
Berkeley. 

Others  at  Santa  Maria  Inn  in- 
cluded the  recent  visitors:  Mr.  and 
Mrs.  George  Edwards  and  Mr.  John 
S.  Edwards  of  Santa  Barbara;  Mr. 
Bernard  Ford,  San  Francisco;  Mr. 
and  Mrs.  G.  H.  Dyer,  San  Francisco; 
Mrs.  Frank  H.  Fries  and  Miss  M.  B. 
Matheson,  both  of  San  Francisco; 
Mr.  and  Mrs.  Jessie  Newbauer  and 
Miss  M.  R.  Newbauer  of  San  Fran- 
isco,  who  was  accompanied  by  Miss 


Marian  Burnett  of  Seattle,  Washing- 
ton; Mr.  and  Mrs.  Peter  turn  Suden 
of  San  Francisco;  Mr.  O.  H.  Boye  of 
San  Francisco;  Mr.  George  L.  Bishop 
of  Oakland;  Mrs.  J.  P.  Borda,  Mrs. 
O.  W.  Pollock  and  Mrs.  Charles  Gray ; 
Mr.  and  Mrs.  W.  W.  Douglas  of 
Berkeley ;  Mr.  and  Mrs.  H.  I.  Solomon 
of  San  Francisco ;  Mr.  and  Mrs.  H.  J. 
Doulton,  Miss  Leggett  and  Mr.  W.  F. 
Leggett  of  Santa  Barbara,  and  Mrs. 
Redmond  Payne  and  daughter,  Miss 

Betsy  Payne,  of  San  Francisco. 

•  •     * 

Dr.  and  Mrs.  Howard  J.  Sand  en- 
tertained at  dinner  in  the  Peacock 
Court  of  the  Hotel  Mark  Hopkins  last 
Tuesday  evening,  April  26.  Their 
guests  were:  Messrs.  and  Mesdames 
Hugh  McKevitt,  William  Woodfield, 
Arthur  Deering,  Arthur  Heinz,  Henry 
Damon,  J.  Eva,  Jack  Houston,  Henry 
Klevesahl,  Otto  Wankoski,  Whitman 
Prentice,  William  Owens,  Dr.  and 
Mrs.  Frederick  Long,  and  Mrs.  Frank 

Hestroy  and  Mr.  Edward  Bernhard. 

*  *     * 

Christening  Parties 

What  memorable  events  are  the 
christening  days! 

Years  and  years  afterwards,  the 
day,  little  he,  or  pretty  she,  were 
christened  stands  out  as  the  one 
great  event  in  family  memories. 


This  past  week,  two  such  wonder- 
ful events  took  place  in  society's 
realm  attracting  particular  attention. 

One  bright  day  last  week,  the  in- 
fant son  of  Mr.  and  Mrs.  James 
Schlesinger  was  christened  at  the 
beautiful  home  of  the  parents  in 
Piedmont.  Rev.  Father  Phillips  offi- 
ciated at  the  baptismal  ceremony. 

The  young  son  of  the  Schlesingers 
was  given  the  name,  Benjamin 
Franklin  Schlesinger.  The  godpar- 
ents were  the  baby's  grandparents, 
Mr.  and  Mrs.  B.  F.  Schlesinger,  and 
Miss  Mary  Ennis. 

Mrs.  Schlesinger,  the  lovely  young 
mother,  was  formerly  Miss  Gladys 
Tattersall  of  Santa  Barbara.  Her 
sister,  Mrs.  Clark  Thomson,  and  her 
daughter,  Miss  Helen  Thomson,  came 
up  from  Santa  Barbara  to  attend  the 
christening  ceremony  and  have  been 
sojourning  at  the  Fairmont  for  a 
short  time,  returning  to  their  South- 
ern California  home  this  week.  A 
family  party  was  held  following  the 

ceremonials. 

*     *     * 

Christening  of 
Infant  Daughter 

The  infant  daughter  of  Dr.  and 
Mrs.  Mark  Gerstle,  Jr.,  was  chris- 
tened last  Saturday  afternoon  at  the 
home   of  the   Gerstles  on   Buchanan 


New  Santa  Fe  train  de  luxe— extra 
fait— extra  fine— extra  fare. 

^California 
Limited 

Exclusively  first  class  — no  extra  fare. 

^Navaj  o 

Standard  Pullmans— Observation  car 
—  Meals  at  Fred  Hanrey  Station 
Hotels. 


^Missionary 


Fast  time  to  Kansas  Citv  and  Chicago 
—  through  Standard  and  Tourist 

Sleepers 

ifcScouf 

To  Chicago  with  Through  Sleeper  for 
Houston  and  New  Orleans. 

t/«  SantaREighs 

Through  Mississippi-  Missouri  River 
Vallevs  by  daylight,  with  early  eve- 
ning arrival  in  Chicago. 


JiSt^l-ttWydAy  and  alltopnotchets  in  their  class 

^/9w& %?  For  Reservations  and  Train  Schedules 

S&ntd^e^cyOjfias&Traid  Bureaux 

bO\  Market  Sueer 


,<**?£$ 


•5H5 


TelelhoHt  Sutter  7600 
Ferry  Depot- 

SAN      FRANCISCO 

SANTA.  ROSA  SAN    JOSE 

Sto  Fvunk  Smxi      IS  u*  Stctx  i  Ur»  ^« 

STOCKTON 

lil  fa*  Nimd  fW*84r 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


MAY  7,  19271 


Now,  Low 

Fares  East 

—reduced  ronndtrip  tickets 

via  Southern  Pacific  on  sale 

daily  until  Sept.  30;  return 

limit  October  31 

For  Example, 

Roundtrips  to— 


Atlanta,  Georgia   .    . 

.  $113.60 

Atlantic  City,  N.J.     . 

.     153.34 

Charleston,  S.C.  .    . 

.    131.40 

Chattanooga,  Tenn.  . 

.    107.48 

Cleveland,  Ohio    .    . 

.     112.86 

Columbus.Ohio     .     ■ 

.    112.80 

Dallas,  Texas     .    .    , 

.      75.60 

Duluth,  Minn.  .     .     . 

.      99.00 

Fort  Worth.Texas 

.      75.60 

Havana,  Cuba 

.     170.70 

Houston,  Texas     -    ■ 

.      75.60 

Indianapolis,  Ind. 

.     10334 

Jacksonville,  Fla..  . 

.     124.68 

Kansas  City,  Mo.  , 

.      75.60 

Knoxville,  Tenn.  . 

.    113.60 

Louisville,  Ky.  .    . 

.     105.88 

Memphis,  Tenn.    . 

.      89.40 

Milwaukee,  Wis.  . 

.      93.90 

Minneapolis,  Minn. 

.      91.90 

Montreal,  Que. 

.     148.72 

New  Orleans,  La.  . 

.      89.40 

Nashville.Tenn.     . 

.     102.86 

New  York  City.  K. 

Y.  151. 70 

Niagara  Falls,  N.Y. 

.     124.92 

Oklahoma  City,  Okl 

1.  .       75.60 

.      75.60 

Philadelphia,  Pa.  . 

.     149.22 

Portland,  Maine.  . 

.    .     165.60 

Providence,  R.  L   . 

.    .     157.76 

St.  Louis,  Mo.  .    . 

.      85.60 

St.  Paul,  Minn. .    . 

.    .      91.90 

San  Antonio,Texas 

,    .      75.60 

.    .    127.24 

Toronto,  Ont.  .    . 

.    .     125.72 

Washing to  i,  D.  C. 

145-Sb 

Wheeling,  W.  Va. . 

.    .     123.60 

A  great  routes  fo 
l*  continental 

r  tranS' 
travet. 

Qo  one  way,  returr 

t  another. 

Tor  example:  -"<**»»' 

%  Chicago, 

return  via  Nctv  C 

rleans 

or  vice  verse 

u 

Pacific 


street,    Rev.    Father    Phillips    offici- 
ating. 

Cynthia  was  the  name  chosen  for 
the  little  daughter  of  Dr.  and  Mrs. 
Gerstle.  Mrs.  Jeannette  Bertheau 
McCurdle  was  the  godmother  and  Dr. 
Joseph    Meherin    and    Mr.    Eugene 

Goldman  were  godfathers. 

*  «     * 

Mrs.  O'Sullivan  Feted 

Mrs.  Denis  O'Sullivan,  who  is  vis- 
iting her  loved  San  Francisco,  after 
many  years  in  England,  has  been 
greatly  feted  this  past  week  at  lunch- 
eons, dinners  and  supper-parties. 
Last  Wednesday  evening  she  was  the 
guest  of  Mr.  and  Mrs.  Oscar  Sutro  at 

their  Piedmont  home. 

*  *     * 

Beautiful  Reception 

One  of  the  largest  affairs  of  the 
present  season  was  the  reception 
given  by  Mrs.  Charles  L.  Shaonwald 
at  the  Fairmont  Hotel  last  week,  in 
honor  of  Mr.  and  Mrs.  Leo  Myers  of 
London. 

The  gray  room  of  the  Fairmont 
was  transformed  into  a  salon  of  flow- 
ery beauty.  At  one  end  of  the  room 
were  small  tables  surrounding  a  buf- 
fet table  covered  with  an  exquisite 
lace  cloth.  On  either  end  of  the  table 
were  pillars  of  blossoms  in  banks  of 
roses  and  primroses,  the  colors  of  the 
two  nations,  America  and  England, 
l:e:ng  used  in  elegant  taste  and  for- 
mations. Tall  candles  in  silver  can- 
delabra cast  soft  rays  over  the 
flowers. 

During  the  reception  and  the  tea 
which  followed  strains  of  lilting  Ha- 
waiian music  were  heard  in  subdued 
cadences.  Several  hundred  friends  of 
the   hostess   and   the  visitors   called 

during  the  reception  hours. 

*  »     * 

Mrs.  D.  M.  Linnard 
Visits  Her  Son 

Mrs.  D.  M.  Linnard  of  Pasadena 
has  been  visiting  her  son,  Mr.  LeRoy 
Linnard,  manager  of  the  Fairmont 
Hotel,  this  past  week,  where  her 
many  friends  eagerly  welcome  the 
gracious  lady  whom  both  San  Fran- 
ciscans and  Pasadenans  claim. 

Mrs.  Linnard  was  accompanied  by 

Dr.   and   Mrs.   John   Willis   Baer   of 

Pasadena.    Dr.   Baer   is   one   of   the 

foremost  bankers  of  the  South.    The 

family  is  prominent  in  society. 
»     *     * 

Mr.  and  Mrs.  Killam  Bennett  of 
Philadelphia  have  also  been  visiting 
at  the  Fairmont  Hotel  this  past  week, 
renewing  their  ties  of  friendship 
with  Mr.  LeRoy  Linnard  and  the  Lin- 
nard family,  who  have  been  in  San 
Francisco  making  their  local  home  at 
the  beautiful  Fairmont  Hotel. 

The  Misses  Eleanor  and  Winifred 
Croft,  society  girls  of  Pittsburgh, 
who  have  been  spending  the  winter 


at  the  Huntington  in  Pasadena,  spent 
a  number  of  weeks  at  the  Fairmont 

en  route  to  their  eastern  home. 

•  »     * 

Luncheon  Parties 
With  Society 

Luncheon  parties  of  society  leaders 
each  Monday  at  the  St.  Francis  Hotel 
has  long  been  an  accustomed  event 
with  an  impromptu  fashion-display 
attracting  coteries  of  friends. 

The  realm  of  society  has  found 
the  garden  rooms  of  the  St.  Francis 
a  gathering  for  lovely  affairs  every' 
Monday  and  there  are  always  happy 
renewals  of  friendships  by  many; 
from  the  peninsula,  the  Piedmont  and 
the  San  Francisco  smart  set. 

During  the  past  week  those  who 
gave  luncheon  parties  at  the  St. 
Francis  included  Mrs.  Ritchie  Dunn, 
Mrs.  Jane  Dunn  Dutton,  Mrs.  Fred-' 
erick  Sayre  and  Miss  O'Connor  in  one 
group.  Mrs.  Howard  Spreckels,  Mrs.| 
Raymond  Welch  and  Miss  Margaret' 
Power  were  at  another  table.  Mrs.> 
Robert  Hays  Smith  and  Mrs.  Rossi 
Ambler  Curran  were  sitting  together^ 
at  luncheon  enjoying  the  visit  of| 
other  friends. 

*  *     » 

Lovely  Attire 

Miss  Margaret  Loewe,  who  always* 
looks  fashionably  and  becominglyl 
gowned,  wore  an  ensemble  of  natural] 
kasha  with  a  throw  of  green  plaid.] 
Her  dress  was  of  green  plaid  taffeta,! 
sleeveless.  Her  hat  of  green  Bankok 
straw  just  gave  the  finishing  touch  to 
the  charm  of  her  attractive  and' 
modish  attire.  Mrs.  L.  Dinkelspielj 
and  Miss  Loewe  were  seated  together 
having  a  perfectly  glorious  time! 
chatting. 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 

Individual  Attention  Given  to 

Each  Order 

Office  and   Works:    1625   Mission   St. 

Phone  Market   7913 

Branch    Office:    760   Sutter   Street 

(Hotel   Canterbury   BldK.) 

Phone   Prospect    9845 

Work  Called  for  and  Delivered 


klay  7,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


STATE  AND  CITY  NOTES 


lay  to  Be  Presented 
)n  Mt.  Tamalpais 

The  mountain  theater  on  the 
lopes  of  Tamalpais,  2000  feet  above 
he  glistening  waters  of  the  bay,  will 
e  the  scene  of  the  fourteenth  annual 
roduction  of  the  Mountain  Players 
n  Sunday,  May  22.  They  will  pre- 
ent  this  year  "The  Gods  of  the 
lountain,"  by  Lord  Dusany,  consid- 
red  by  critics  one  of  the  best  short 
lays  written  by  a  modern  dramatist. 

Several  thousand  nature  lovers 
nake  the  pilgrimage  each  year  to  the 
elebrated  outdoor  theater  above  the 
louds  to  see  an  entertaining  play 
nd  at  the  same  time  delight  in  the 
ronderful  vistas  which  spread  as  far 
s  the  eye  can  reach.  The  stage  is  a 
rassy  hollow  with  a  background 
vhich  includes  the  bay  and  islands  of 
ian  Francisco  and  a  sweep  eastward 
me  hundred  miles  to  the  coast  range 
nountains.  The  plays  are  produced 
vith  the  utmost  simplicity,  every  ef- 
ort  being  made  to  preserve  the 
ieauties  of  the  natural  setting. 

To  Mrs.  D.  E.  F.  Easton,  secretary 
f  the  Players,  is  due  much  of  the 
redit  for  the  success  of  this  annual 
Iramatic  festival,  which  has  become 

classic  in  community  drama.  Mrs. 
Caston  announces  that  this  year  the 
ilay  will  be  directed  by  Herbert 
Jrimwood  of  London,  who  is  visiting 
n  California.  He  will  be  assisted  by 
Jarnet  Holme,  long  identified  with 
he  Mountain  Players. 

Mr.  Grimwood  has  played  leading 
Shakespearean  roles  in  such  noted 
Cnglish  companies  as  that  of  Sir  Her- 
iert  Beerbohm  Tree.  He  came  to 
America  to  take  part  in  Morris  Gest's 
Jew  York  production  of  "Mecca." 
le  appeared  in  "Claire  de  Lune," 
vith  John  and  Ethel  Barrymore,  tak- 
ng  the  role  originally  intended  for 
jionel  Barrymore.  In  motion  pic- 
ures,  he  is  perhaps  best  remembered 
tor  his  characterization  of  Savona- 
ola  in  "Romola,"  starring  Lillian  and 
)orothy  Gish.  In  California,  he 
ilayed  the  title  role  in  Garnet 
lolme's  original  play,  "Father  Juni- 
iero  Serra,"  presented  in  1923  at  the 
"orest  Theater,  Carmel. 

Rehearsals  for  "The  Gods  of  the 

lountain"  are  now  in  progress.    The 

■ne  hundred  members  of  the  cast  will 

pend  the  last  few  days  preceding 

lay  22  quartered  on  the  mountain 


top,  in  order  to  be  on  hand  for  dress 
rehearsals. 

Motorists  this  year  will  be  able  to 
drive  directly  to  the  site  of  the  the- 
ater over  the  Fairfax-Ridge  Crest 
boulevard.  Others  will  go  by  train. 
There  will  be  a  number  of  hiking 
parties,  as  in  former  years. 

*     *     * 
Floral  Parade  May  7 

Over  four  hundred  brilliantly  at- 
tired riders  will  participate  in  the 
Mounted  Division  of  Santa  Clara 
County's  Fiesta  de  las  Rosas  Floral 
Parade  on  May  7,  is  the  assured 
statement  of  Grand  Marshal  Louis 
Oneal. 

Every  lover  and  rider  of  horses  in 
the  county  is  cordially  invited  to  ride 
in  this  division  in  the  parade.  There 
will  be  all  types  of  riders — from  the 
dainty  society  belle  to  the  rough  cow- 
boys of  the  ranches  of  Central  Cali- 
fornia. San  Mateo  county,  noted  for 
its  smart  riders,  is  planning  on  send- 
ing down  hundreds  of  its  riders  of 
both  sexes.  Several  old-time  Spanish 
range  riders  will  be  in  San  Jose  on 
their  broncos  to  do  justice  to  this 
excellent  exhibition  of  horseflesh. 
Dwight  Murphy  of  Santa  Barbara  is 
sending  up  a  carload  of  his  choicest 
mounts  and  all  in  all  this  division  will 
make  a  beautiful  spectacle  sweeping 
down  the  street. 

United  States  Senator  Samuel  G. 
Shortridge  will  be  one  of  the  impos- 
ing representatives  in  Grand  Mar- 
shal Oneal's  array  of  distinguished 
aids.  Chief  of  Police  O'Brien  and 
Mayor  Rolph  of  San  Francisco  as  well 
as  several  other  prominent  San  Fran- 
ciscans also  will  be  marshals  or  aides 
in  the  parade. 

Oakland  Chamber  of  Commerce 
sent  in  word  on  Tuesday  that  they 
are  planning  a  very  elaborate  entry. 
The  letter  stated  "that  it  was  the 
sentimental  appeal  of  the  150th  anni- 
versary that  prompted  them  to  enter 
this  float." 

More  than  twenty  of  the  finest 
bands  of  California  will  be  present 
and  it  is  expected  that  the  parade 
audience  this  year  will  far  exceed  last 
year's  monstrous  crowd. 


handwriting  expert,  writer,  and  well 
known  in  literary  and  legal  circles  of 
the  West. 

Mr.  M'Govern  certainly  deserves  to 
succeed  in  this  new  club  with  a  fine 
supporting  executive  staff  and  a  plan 
for  procedure  which  stands  out  in  its 
interesting  line  of  activities.  Mr. 
M'Govern  says  that  it  is  the  aim  of 
the  members  to  devote  thought  to  the 
cultural  life  of  the  city.  But,  to  quote 
his  own  splendid  outline  is  indeed  the 
best  launching  of  the  enterprising  or- 
ganization. Mr.  M'Govern  writes: 

"Women  of  San  Francisco  will  fully 
share  with  men  both  the  prominence 
and  power  in  The  'San  Francisco 
Open  Forum,'  Incorporated,  the  arti- 
cles of  incorporation  for  which,  with 
its  by-laws,  have  just  been  approved 
by  the  secretary  of  state  of  Califor- 
nia. 

"Starting  with  a  membership  of 
nearly  1000  persons,  prominent  in  the 
cultural  life  of  San  Francisco,  the 
new  organization  will  devote  itself, 
exclusively,  'to  the  cultural  activities 
of  the  city  of  San  Francisco  and  her 
citizenry,  by  providing  a  readily  ac- 


GOLF 

Lessons  by  Appointment 
SLx  Lessons,  $10.00 


KNICKERS 

SWEATERS 

HOSE 

STEWART  IRONS 

THE  CLUB  GOLF  SHOP 

529  Post  St.  Prospect  9030 


New  Club  Formed 

A  new  club  has  been  formed  in  San 
Francisco,  details  of  which  have  been 
sent  to  this  department  by  the  bril- 
liant leader  and  president,  Chauncey 
M'Govern,      lawyer,      criminologist, 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the   Sprinea" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA   STREET— GARFIELD    844 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


MAY  7,  193 


cessible  means  for  individual  expres- 
sion of  thinking  women  and  men,  on 
timely  topics,  who  are  tolerant  of  the 
opinions  and  opposition  views  of 
their  fellow-citizens,  and  considerate 
of  the  fact  that  each  individual  is, 
in  the  last  analysis,  entitled  to  do  his 
own  individual  thinking,' — to  quote 
the  words  of  the  chairman  of  the  or- 
ganizers. 

'  The  organization  was  brought  in- 
to legal  existence  under  the  leader- 
ship of  Chauncey  M'Govern,  consult- 
ing criminologist,  who  has  been  elect- 
ed president  of  the  incorporated 
body.  The  offices  will  be  in  the  De 
Young  Bldg.,  Suite  427. 

"Among  the  other  activities  will  be 
a  bi-weekly  luncheon  meeting  of  24 
'cabinets'  into  which  the  membership 
will  be  divided,  according  to  their  in- 
dividual choice.  Among  the  cabinets 
is  one  on  'Criminology,'  headed  by 
Mr.  M'Govern,  which  held  its  first 
public  luncheon  at  the  Bellevue  Hotel 
on  May  6.  The  speaker  on  the  occa- 
sion was  Deputy  District  Attorney 
George  H.  Cabaniss,  who  talked  about 
the  'inner  workings'  of  the  'Bond  and 
Warrant  Division  of  the  District  At- 
torney's Office,'  about  which  there 
has  been,  and  is  now,  so  much  being 
published  in  the  daily  newspapers. 

"The  officers  of  the  incorporated 
organization  are  as  follows:  Presi- 
dent, Mr.  Chauncey  M'Govern;  1st 
vice-president,  Mrs.  Florence  Ray- 
mond; 2nd  vice-president,  Dr.  Emil 
F.  Bell ;  3rd  vice-president,  Mrs.  Ruth 
Schuman;  4th  vice-president,  Mrs. 
Thankful  Cole  Dovee-Jones ;  treas- 
urer, Dr.  Howard  H.  Johnson;  finan- 


ASSESSMENT  NOTICE 

The  MINERAL  DEVELOPMENT  COMPANY,  loca- 
tion of  principal  place  of  business.  San  Francisco. 
California. 

Notice  is  hereby  given  that  at  a  meeting  of  the 
Directors  held  on  the  19th  day  of  April.  1927.  an 
assessment  of  one-half  cent  per  share  was  levied  upon 
the  issued  capital  stock  of  the  corporation,  payable 
immediately  in  legal  money  of  the  United  States, 
to  the  Secretary,  at  the  office  of  the  company.  Room 
245.    Monadnock    Building,   San    Fruncisco.    Calif. 

Any  stock  on  which  this  assessment  shall  remain 
unpaid  on  the  2Sth  day  of  May.  1927.  will  be  de- 
linquent and  advertised  for  sale  at  public  auction, 
and  unless  payment  is  made  before,  will  be  sold  ob 
Thursday,  the  24th  day  of  June.  1927.  to  pay  the 
delinquent  assessment,  together  with  costs  of  adver- 
tising  and    expense  of  sale. 

M.  J.  SEELY.  Secretary. 
245  Monadnock   Bldg.,   San    Francisco,   Calif. 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone   Garfield   3S52 


564   Market  St. 


cial  secretary,  Mr.  Geo.  B.  Koch;  re- 
cording secretary,  Miss  Irene  Hoff- 
man ;  counsel  and  parliamentarian, 
Mr.  J.  Maxwell  Peyser;  sergeant-at- 
arms,  Mr.  De  Herbert  Heywood; 
chairman  of  the  board  of  governors, 
Mr.  W.  A.  Rider." 

*  »     * 

Biggest  Paint  Job  on  Record 

CROCKETT,  May  7.— The  job  of 
painting  the  world's  largest  highway 
bridge  is  nearing  completion. 

Carquinez  bridge — mighty  span  of 
steel  and  concrete  flung  across  the 
turbulent  neck  of  San  Francisco  Bay 
at  its  northern  extremity — is  under- 
going its  bath  of  battle-gray  paint. 

Perched  on  scaffolding  and  cling- 
ing to  guide  ropes,  350  feet  above  the 
water,  the  brush  wielders  are  "doing 
their  stuff." 

It  will  require  90  tons  of  paint  to 
cover  the  entire  structure.  This  is 
the  largest  bridge  painting  job  in  the 
history  of  the  West,  and  is  the 
largest  single  painting  job  on  record 
in  California. 

Every  inch  of  the  giant  structure 
is  being  covered  with  three  coats  of 
weather-proof,  specially  prepared 
paint. 

One  gallon  of  paint  covers  four 
tons  of  steel  and  this  means  that  90 
tons  of  paint  are  required  for  the 
entire  job. 

*  *     * 

Spanish  War 
Veterans  Gather 

SANTA  CRUZ,  April  30.— Spanish 
War  Veterans  from  all  parts  of  the 
state  will  gather  at  Casa  del  Rey  and 
Cottage  City  here  on  May  8,  for  their 
annual  encampment.  An  attendance 
of  several  thousand,  the  largest  in 
the  history  of  the  organization,  is 
predicted  for  the  Santa  Cruz  En- 
campment, based  on  reservations  re- 
ceived to  date. 

Memorial  services  in  the  Casino 
auditorium  will  open  the  convention 
on  Sunday  evening,  May  8.  Business 
sessions  of  both  the  Veterans'  or- 
ganization and  the  Ladies'  Auxiliary 
will  commence  Monday  morning,  May 
9,  and  will  continue  through  Wednes- 
day, May  11. 

Special  entertainment  features  will 
include  a  grand  ball  in  the  Casino 
ballroom  on  Monday  evening,  May  9 ; 
parade,  Tuesday  afternoon,  May  10; 
annual  banquet  of  Past  Department 
Commanders,  Casa  del  Rey,  on  Tues- 
day evening,  May  10,  followed  by  a 
parade  of  the  Military  Order  of  the 
Serpent  and  a  reception  in  the  Casa 
del  Rey  lobby ;  fish  barbecue  on  Santa 
Cruz  beach  on  Wednesday  afternoon, 
May  11,  and  annual  banquet  of  the 
Mystic  Order  of  the  Shrimps  at  Casa 
del  Rey,  midnight,  May  11. 


Motorists  Urged  to  Be  Careful 
of  Children  at  Play  on  Streets 

Though  children  are  being  taugkl 
daily  the  dangers  of  playing  in  thl 
streets,  Spring  weather  is  bringinl 
an  increasing  number  of  youngster! 
on  thoroughfares,  reports  the  Cal  I 
fornia  State  Automobile  Associatioil 
a  situation  which  places  a  special  r«| 
sponsibility  on  motorists  to  exercisl 
extra  precautions. 

"In  the  interests  of  safety,  ever! 
motorist  should  pledge  himself  tl 
drive  with  care  where  children  arl 
playing,"  declared  Percy  E.  Towmj 
chairman  of  the  Automobile  Associa] 
tion  Public  Safety  Committee,  whicJ 
recently  inaugurated  a  plan  of  visusl 
education  in  public  schools  to  teacJ 
children  to  protect  themselves  i:| 
traffic. 

"The    first    lesson    in    this    traffij 
safety  course  is  devoted  to  warning 
children     against     playing     in     thl 
streets,"  said  Towne,  "but  it  is  ur 
fortunate  that  in  many  sections  pla 
space  for  children  is  inadequate  ann 
the  youngsters  flock  to  the  street  be: 
cause  they  have  no  other  place  fo 
outdoor  activities. 

"Streets  in  residential  sections  an 
seldom  a  place  for  fast  driving  am 
because  children  use  them  for  play 
particularly  at  this  time  of  the  year 
they  call  for  especially  careful  driv 
ing. 

"Driving  with  care  means  proceed 
ing  perhaps  somewhat  more  slowly! 
being  more  alert  and  keenly  alive  ti 
what  is  going  on  around  one,  turnint 
corners  slowly  and  always  beinj 
ready  to  stop. 

"The  motorist,  legally,  may  havr 
the  right-of-way  over  the  youngste; 
playing  in  the  street,  but  no  om 
should  dispute  his  rights  with  i 
child." 

»     »     * 

Have  Your  License 
for  Fishing  Season 

With  the  opening  of  the  fishinf 
season  May  1st,  motorists  are  re 
minded  by  the  California  State  Au 
tomobile  Association  that  a  fishinj 
license  is  a  necessary  part  of  equip 
ment  for  a  trip  to  stream  or  lake 
Licenses  are  issued  by  many  sportinj 
goods  stores  and  from  all  26  offiices  0) 
the  automobile  association  in  North- 
ern and  Central  California. 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN.  Prop. 

French  and  Italian  Dinners— Meals  at  All 

Hours.   Modern  Rooms— Private  Cottages 

AGUA  CALIENTE 

Four  minutes  walk  to  Fetters  Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


lay  7,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Iib w  Table 


@=i?!i^^ 


Burbank — Man  and  Boy 

HE  EARLY  LIFE  AND  LETTERS 
LUTHER  BURBANK,  by  Emma 
Burbank  Beeson.  Wagner;  $2.00. 
Many  books  have  been  written  of 
lurbank's  discoveries,  his  theories, 
lethods,  etc.  But  nobody  could  tell 
f  the  man  Burbank  himself  quite  so 
dequately  as  his  sister,  who  could 
nderstand  him  through  a  mutual 
eredity  and  environment.  This  book 
3  not  a  recounting  of  his  achieve- 
ents,  a  description  of  the  many 
eautiful  flowers  in  every  garden 
hat  stand  witness  of  his  coming  that 
ay,  nor  of  the  luscious  fruits  he 
rought  about  through  experiment 
nd  long  toil.  But  it  is,  as  adequately 
xpressed  in  the  foreword,  "for  the 
spiration  of  those  who  will  follow 
his  footsteps  that  this  work  has 
leen  undertaken;  that  they  may 
now  of  his  early  life,  his  self-denial 
nd  struggle  as  well  as  of  the  joy  he 
bund  in  every  step  of  the  way — 
earning  first  hand  the  lessons  Nature 
;eaches." 

His  boyhood  in  Massachusetts  is 
■ecounted,  and  of  how  he  came  West, 
nding  work  in  Santa  Rosa.  There 
le  brought  into  existence  a  thriving 
:orner  of  plant  experiments  that 
jrew  into  a  very  successful  nursery 
>usiness,  and  extensive  experimental 
rounds,  where  each  year  more  than 
million  plants  were  raised  for  test- 
ng.  His  sister  dwells,  however,  upon 
Burbank's  attitude  and  his  life  hab- 
its. She  tells  of  his  simple  life  in  the 
vine-covered  cottage,  building  a  foun- 
dation for  his  greatest  work  in  lone- 
liness, with  his  companions  princi- 
pally a  horse  and  a  dog.  Of  his  love 
of  the  thrush's  song,  and  of  his  de- 
votion to  his  mother.  Through  nu- 
merous quoted  letters  to  his  mother 
and  sister  one  feels  the  boyish  en- 
husiasm  of  Burbank  for  his  experi- 
ments, and  his  inherent  kindliness 
and  nobility  of  character.  David 
Starr  Jordan  writes  the  introduction 
to  the  volume,  in  which  he  refers  to 
Burbank  as  one  of  the  great  leaders 
of  modern  science. 

•     «     * 

Garden  Inspirations 
THE  FLOWER  GARDEN  DAY  BY 

DAY,  by  Mrs.  Francis  King. 

Stokes;  $1.50. 

Mrs.  King,  holder  of  a  medal  of 
honor  from  the  Garden  Club  of 
America,  has  given  garden  lovers  a 


Edited  by  ELEANOR  WILLIAMS 

book  of  real  practical  value.  It  is  in 
the  form  of  a  calendar,  reminding  the 
garden  lover  with  each  day  what 
should  be  done,  and  not  only  remind- 
ing him  of  every  detail  of  the  season's 
work,  but  initiating  him  into  any 
number  of  delightful  secrets  and 
methods  of  her  own  discovery.  For 
the  spring  months,  in  which  every 
day  counts  so  much,  she  arranges  the 
work  in  logical  order,  suggesting  new 
programs  and  experiments.  About 
these  she  says:  "It  is  taken  for 
granted  in  these  suggestions  that 
people  get  what  they  most  want.  For 
the  cost  of  four  movies,  an  iris  as 
magnificent  as  the  yellow  Shekinah 
can  be  bought;  for  a  new  automobile 
tire,  peony  Mrs.  C.  S.  Minot  may  be 
substituted ;  and  for  the  money  spent 
on  a  radio  set,  what  is  there  that  the 
garden  cannot  have  ?  It  is  a  question 
of  preferences.  Therefore,  all  is  not 
cheap  that  is  mentioned  here,  but  I 
have  tried  to  strike  a  balance,  giving 
now  inexpensive  varieties  of  seeds, 
plants  and  shrubs,  and  now  the  rarer, 
finer  things  which  like  all  such  af- 
fairs, cost  what  they  are  worth."  Her 
suggestions  of  new  shrubs  and  plants 
are  made  so  enticing  that  surely  one 
would  be  tempted  to  give  up  the  fam- 
ily radio  and  sample  all  of  them. 

One  of  the  most  delightful  aspects 
of  the  book  is  the  opportunity  it  af- 
fords a  person  to  make  of  it  a 
personal  guide  book  for  his  own  gar- 
den. Opposite  the  calendar  pages 
Mrs.  King  outlines  the  leaves.  The 
left  side  of  the  page,  opposite  Mrs. 
King's  calendar  suggestions,  is  left 
blank  throughout  the  book,  for  the 
reader  to  fill  in  with  his  own  garden 
reminders.  In  this  way  the  practical 
value  of  the  book  is  greatly  enhanced. 

With  each  season  of  the  year  Mrs. 
King  follows  her  program  through 
with  enthusiasm  and  such  guidance 
as  only  the  expert  gardener  could 
give.  The  winter  months  are  given 
over  principally  to  preparations  for 
a  lovelier  garden  for  the  next  year, 
with  a  study  of  garden  design,  color, 
and  new  aspects.  Mrs.  King  gives 
book-lists  for  these  studies,  set  down 
as  best  books,  favorite  books  and  rep- 
resentative books.  Moreover,  she 
suggests  garden  books  to  read  for 
each  season,  according  to  their  use- 
fulness at  the  very  time  of  reading. 
Certainly  from  many  angles  the  book 


would  be  useful  to  the  experienced 
gardener  as  well  as  to  the  beginner, 
and  give  to  both  encouragement  and 
inspiration. 

*  *     * 

Chuckle  Chuckle 

THE  STORY  OF  A  WONDER  MAN, 
Being  the  Autobiography  of  Ring 
Lardner.  Scribners;  $1.75. 
Ring  Lardner  here  lets  himself  go 
with  true  Lardnerian  spirit.  His  wit 
unravels  endlessly  through  meshes  of 
ludicrous  slants  on  life.  As  to  how 
to  take  it,  that's  a  question,  because 
it  is  a  combination  of  any  number  of 
possibilities — as  an  imaginative  phan- 
tasy it  is  enchantingly  rare,  and  the 
same  if  you  wish  to  enjoy  it  as  a  bit- 
ing burlesque  upon  all  biography.  At 
the  same  time  it  is  chuck  full  of  ridi- 
cule for  various  asininities  of  the 
day,  and  asininities  of  the  past.  For 
the  author  doesn't  content  himself 
with  the  contemporary.  He  mixes  up 
the  periods  of  his  life  with  the  Chi- 
cago fire,  the  invention  of  the  steam- 
boat, meeting  Jane  Austen,  dancing 
with  Dolly  Madison,  and  adventuring 
with  Princeton  co-eds.  Nobody  could 
have  done  it  but  Lardner.  Hopelessly 
a  hodge-podge  of  the  ludicrous,  it  has 
the  elements  of  real  satire,  and  forces 
a  chuckle  with  each  line. 

*  *     * 

Has  Been  Up  Close 

Upton  Close,  who  is  recognized  as 
an  American  authority  on  China  and 
probably  the  only  man  in  America 
who  knows  the  inside  of  the  present 
grave  situation  in  the  Orient,  will 
speak  in  the  Paul  Elder  Gallery,  Mon- 
day afternoon,  May  9,  at  3  o'clock, 
on  "The  Revolt  of  Asia."  Rabbi 
Louis  I.  Newman  will  be  the  chair- 
man. Mr.  Close  has  just  returned 
from  an  extended  tour,  during  which 
he  visited  and  talked  with  political 
leaders  of  Japan,  India,  Burma,  Siam 
and  other  nations  of  the  East.  He 
has  been  in  close  touch  with  the 
Orient  for  the  past  ten  years  and  has 
been  chief  of  foreign  affairs  on  the 
staff  of  General  Wu  Pei-fu. 


Books    thai    are    reviewed    in    the    Newa    Letter 
ran  be  obtained 

at  PAUL  ELDER'S 

AND   PAIL   ELDERS   LIBRARY 
239   Post   Str«t  S»n   Frtnciteo.   Calif- 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


MAY  7,  1927 


•ll^-iV.'J.ILJJ 


TNhaemc  PIONEER 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner to  show  you 
samples. 


BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First    Street.    San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established   43  Years 

RATES  REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douclas  6-19 


San  Francisco 
Laundry 

(A  Soft  Water  Laundry) 


San   Francisco 
West   793 


Burlin?ame 

478 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now   ready  for  your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


e,  you  pay  no  more  /? 


fiESTFlOWEJg 


"TheAfoice  o/a  Thousand  Gardens" 

224-226  Grant  Ave.     TeL  Kearny  4975 


By  E.  V.  WELLER. 
National  Automobile  Club 

The  Russian  River  district,  one  of 
the  attractive  vacation  grounds  of 
the  north  coast  district,  is  preparing 
for  a  record  season  during  1927.  The 
many  resorts  along  the  river  are  ex- 
pecting an  increase  in  travel  over  last 
season  and  extensive  improvements 
are  being  made,  not  only  in  the  re- 
sorts themselves,  but  in  the  roads 
leading  into  this  section. 

From  the  Redwood  highway  three 
routes  will  be  available  this  year  into 
the  Russian  River  country.  One  of 
these  by  way  of  Cotati,  the  second 
from  Petaluma  and  the  third  by  way 
of  Santa  Rosa. 

The  great  attraction  of  the  Russian 
River  country  is  the  diversity  of 
amusement  offered  to  the  visitor. 
The  river,  during  the  vacation  sea- 
son, warmed  by  the  summer  sun  as  it 
flows  south  from  Healdsburg  and 
swings  into  the  heavily  forested  area 
that  extends  to  the  coast,  makes  it 
most  comfortable  for  swimming  and 
aquatic  sports,  while  boating,  canoe- 
ing, fishing,  horseback  riding  and 
hiking  are  on  the  bill-of-fare  for 
every  day. 

The  Redwood  belt  extends  from 
Occidental  to  the  sea  and  three  miles 
from  Guerneville  is  the  Armstrong 
Grove,  comprising  some  five  hundred 
acres  of  giant  trees  and  hundreds  of 
specimens  of  California's  Sequoia. 

A  few  miles  from  Monte  Rio  is  the 
Bohemian  Grove,  280  acres  in  extent, 
where  the  annual  encampment  of  the 
club  is  held  in  midsummer  preceding 
the  Saturday  nearest  the  full  moon 
around  the  first  of  August. 

Mount  Jackson,  one  of  the  highest 
peaks  of  the  Russian  River  district, 
is  reached  by  an  excellent  horse  trail 
and  offers  one  of  the  most  inspiring 


of  panoramas  on  a  clear  day.  From 
its  summit  may  be  seen  Mount  Hed- 
ron,  Mount  Tamalpais  and  Mount 
Diablo  and  the  cities  of  Petaluma, 
Santa  Rosa,  Healdsburg  and  Sebasto- 
pol  laid  out  like  squares  of  a  great 
checkerboard.  To  the  west  the  ocean 
may  be  seen. 

The  Russian  River  rises  in  the  foot- 
hills of  Mendocino  County,  south  of 
Willits,  and  flows  almost  due  south 
through  Redwood  Valley  past  Cal- 
pella,  Ukiah,  Hopland  and  Healds- 
burg along  the  main  line  of  Redwood 
highway.  Just  south  of  Healdsburg, 
the  river  turns  westward  and  flows 
through  the  heavily  forested  canyons 
of  the  coast  range  to  the  sea.  At  Jen- 
ner-by-the-Sea,  where  the  battle  of 
currents  and  tide  has  built  up  a  great 
sandbar  and  formed  an  island,  the 
river  spreads  out  over  a  great  area, 
a  lake  of  beauty  reflecting  the  trees 
and  shrubs  that  grow  to  the  very 
rim. 

*     *     * 

The  army  is  on  the  move.  Not  the 
Chinese  or  the  Allies  but  the  great 
tourist  array  that  takes  to  the  open 
road  at  the  call  of  Spring. 

Every  State  in  the  Union  is  pre- 
paring for  the  annual  influx  of  tour- 
ists, according  to  the  National  Auto- 
mobile Club.  Improvement  in  roads 
and  tourist  camps,  regulations  to 
make  the  streets  and  highways  safer 
for  the  increase  in  traffic,  and  addi- 
tional facilities  for  the  entertainment 
of  our  summer  guests  are  important 
problems  of  the  present  moment. 

Uncle  Sam  is  doing  his  part  to 
make  the  great  trunk  highways  easy 
to  follow  by  giving  each  a  systematic 
Federal  number  covering  the  entire 
system  of  80,000  miles. 

The  whole  State  and  Federal  sys-  ■ 
tern  of  surfaced  roads  now  include 
some   two   hundred   thousand   miles. 
Thirty  thousand  miles  will  be  added 
to  this  total  this  year. 

The  tourist  brings  money  wherever 
he  goes.  Last  year  there  were  mil- 
lions of  these  itinerant  wanders  trav- 
eling over  our  western  highways  and 
this  year  will  see  an  increase  in  that 
great  throng. 

The  great  attraction  in  the  south 
lies  in  the  great  areas  of  natural  won- 
derlands, including  national  parks  and 
reservations  such  as  Yosemite,  Las- 
sen Volcanic  National  Park  and  the 
gigantic  forests  of  redwood  on  the 
northern  coast. 


Phone  Sutter  3278 

William  Herbst  &  Company 

(Formerly  with  Shreve  &   Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches   a   Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


[ay  7.  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


ROSEJJ/IR) 


Though  Too  Late 

By  Bennet  Weaver 

The  clover  kneels  across  the  sickle — 

Drive  on,  mower,  whip  your  team! 
The  duck  is  bit  by  the  random,  fickle 

Bullet  fired  on  a  darkened  stream. 

Because  it  grew  in  a  meadow  valley 

The  oak  must  feel  the  logger's  jerk ; 
Because  a-hilltop  it  gets  the  sally 

And  smashing  split  of  the  lightning's  quirk. 

Here  a  seed  and  there  a  fruiting, 

Here  a  passion  and  there  a  man, 
And  all  stake-tied  to  the  sly,  chance  bruiting 

Which  has  snarled  at  Cause  since  the  world  began. 

Cause,  Effect — had  our  brains  been  witty 
We  never  had  set  that  mock  on  Fate; 

And  if  our  hearts  had  a  coal  of  pity 

We'd  mock  that  mockery  though  too  late. 

—The  Midland. 

•  •     • 

On  Jack's  Remembrance  of  Me 

In  those  far  days,  which  I  shall  never  see, 

When  you  are  struggling  with  the  outward  tide, 
What  portion  of  your  heart  will  turn  to  me, 

To  me,  my  love,  my  longing,  and  my  pride? 
Ah!  nestle  closer.   I  can  hold  your  now; 

But  I  shall  perish  with  the  passing  years. 
My  sheltering  arm,  my  kiss  upon  your  brow, 

You  will  forget  with  childhood's  toys  and  tears. 
Forget!    Forget!    Creation's  chorus  rang; 

Each  age  forgets;  each  has  its  load  to  bear. 
You  will  forget ;  but  you  will  feel  my  pang 

When  children's  children  tug  your  snowy  hair. 
No  more  I  ask  you,  then,  of  love  and  grief 

Than  April  knows  for  wan  November's  leaf. 

— George  Meason  Whicher  in  Seribner's. 

•  •     • 

Song  of  Tears 

Cry  on  your  mother — she  knows  all  about  you — 
Cry  on  a  kind  maiden  aunt  if  you  can. 
Cry  on  your  brother — he  gets  on  without  you — 
But  never,  never  cry  on  a  man ! 

Be  gentle  and  wronged — he  will  leap  to  defend  you — 
Be  snippy  and  scornful — he'll  crouch  for  awhile — 
Be  popular,  very,  for  other  men  lend  you 
A  halo  more  lasting  than  Venus'  smile. 

But  when  he  holds  out  a  strong,  comforting  shoulder 
And  says  to  you  tenderly,  "Darling,  weep  here!" 
He  hates  to  get  wet,  you  will  learn  when  you're  older, 
And  he  don't  mean  a  word  he  is  saying,  my  dear. 

Cry  on  a  cushion — its  actions  won't  thwart  you — 
Cry  on  a  friend — she'll  but  tell  if  she  can  — 
But  if  you  want  anything  male  to  escort  you 
Never — no,  never — cry  on  a  man  ! 

— Margaret  Widdemer  in  the  New  Yorker. 


PHONE  GRAYSTONE   428 


LOU  W.  SARTOR.  Proprietor 

LOU  SARTOR'S  SERVICE  STATION 

We  Carry  All   Popular  Brands   Eastern  and  Western   Oils 

New   Method   Washing  and   Polishing 

Equipped   With    Latest   Type   Hydraulic    Lifts 

Oilinc  and  Greasing — Battery  Service 

AT   CALPET    GAS   STATION 

Post  and   Franklin   Streets  San    Francisco,   Calif. 


GRAYSTONE    130 


OPEN    DAY  AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 
Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 
•    in  conjunction  with 
St.    George   Garage,    410    Bush    St.  Monarch    Garage.    1361    Bu 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


Take  Your  Kitchen  Camping  * 

The  Utility  Auto  Kitchenette 

provides  all  the  comforts  of  home  and  makes  camp- 
ing a  real  pleasure.  Table,  stove,  oven,  ice  box  and 
pantry — all  combined  in  a  strong  metal  cabinet.  It 
can  be  carried  on  running  board  or  trunk  rack  of  any- 
automobile.    Weighs  only  sixty-five  pounds. 

Sold  by  All  Dealers  in  California 

Send  for  illustrauc  literature  describing  Utility  Kitchenette 


UTILITY  AUTO 
KITCHENETTE 


"It's  the  Campers 
9ef 


Riddle  Sheet  Metal  Works 

1073  Folsom  Street 

San  Francisco,  Calif. 

Open  Saturday  all  day. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


MAY  7,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  IOTH.  1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidat  ions  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension    Fund    over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  nnd  21  jt  Streets 

PARK-1'RESIDIO  BRANCH Clement  St.  nnd  7th  Ave. 

HAICHT  STREET  BRANCH Haight  nnd  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portul  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4J/f)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO,   CANADA 
Paid  Up  Capital  $20,000,000  J20.000.000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  650  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK;  PORTLAND,  ORE.;  SEATTLE. 
WASH.;  MEXICO  CITY,  MEXICO. 

San    Francisco   Office:      450    California   Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst.  Manager 


Compensation.    General    Liability,    Plate    Glass.    Accident    and    Health, 
Fidelity  and  Surety,  Burglary,   Automobile  Insurance 


Branch  Office  Pacific  Coast  Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


>< 


cAccident 


^Automobile 


Carl  N.  Corwin  Co. 


General  Agents 


201  Sansome  Street  Royal  Insurance  Building 

Phone  Garfield  5610 


Casualty 


Health 


Surety 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED    STEEL    PIPE.    TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES,    GASHOLDERS.     SMOKESTACKS.     ETC. 

San   Francisco.   Calif.  Los   Angeles.   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


W.  W.  HEALEY 

NOTARY    PUBLIC— INSURANCE    BROKER 

MS  Crocker  Building    (Opposite  Palace  Hotel),   San   Francisco 
PHONE  KEARNY  391 


Fin 


ance 


Oil  continues  to  hold  an  important  place  in  the  delib- 
erations of  men  who  feel  they  know,  but  do  not  know  just 
what  to  say  right  now.  The  price  war,  while  not  ma- 
terially affecting  recent  dividends,  is  quite  certain  to 
have  some  influence  on  those  of  the  future.  Besides, 
there  arises  the  question  of  a  tendency  toward  insta- 
bility. Price  cutting,  in  any  business,  does  not  make  for 
stability,  and  any  business  subject  to  it  cannot  but  be> 
watched  with  skepticism. 

Oil  securities,  of  course,  have  been  among  those  pre- 
ferred. The  supply  of  natural  product  is  yet  a  long  way 
from  depletion,  according  to  scientists,  and  demand  con-| 
tinues  toward  increase.  These  attributes  are  indisputable, 
and  they  are  as  sound  today  as  they  were  yesterday.  Thei 
only  thing  in  the  way  of  popularity  of  oil  securities  comes 
from  the  merchandising  rather  than  the  production  endJ 

But  it  remains  yet  to  be  proved  that  oil  investments 
are  not  good.  Temporary  instabilities  occur  in  every  busi- 
ness. Temporary  losses  must  be  anticipated  and  expected! 
in  the  annual  business.    Unless  something  entirely  un4 
looked-for  shows  itself  in  the  oil  industry,  these  securities* 
will  continue  in  their  good  favor. 

•  •     • 

All  previous  records  on  the  San  Francisco  Stock  and} 
Bond  Exchange  for  the  volume  of  trading  were  brokers 
during  the  month  of  March,  says  Finance  and  Trade.  Thei 
market  value  of  securities  traded  in  reached  $44,364,172,1 
almost  one-half  million  dollars  higher  than  the  previous' 
high  mark  made  in  February,  1926. 

Activity  during  the  first  quarter  of  this  year  has  car- 
ried the  volume  of  trading  practically  to  the  1926  figuresi 
with  a  clearly  defined  extension  in  the  actual  scope  of  thei 
market.  New  listings  made  since  that  time  indicate  the! 
broadening  of  the  San  Francisco  market  through  the  in-J 
elusion  of  nation-wide  interest. 

Regarding  oils  again,  listing  of  the  series  A  convertiblt 
first  mortgage  and  collateral  trust  6  per  cent  gold  bonds 
of  the  Richfield  Oil  Co.  of  California  has  been  made  on  the 
San  Francisco  Stock  and  Bond  Exchange.  All  of  the 
$12,000,000  bonds  outstanding  out  of  a  total  authorized 
issue  of  $20,000,000  were  listed. 

The  bonds  were  brought  out  last  September  and  are  oi 
15-year  maturity.  Proceeds  of  the  financing,  it  was  stateil 
at  the  time  of  issuance,  were  to  be  used  to  retire  funded] 
debt  of  subsidiary  corporations  and  for  the  acquisition  o: 
additional  properties. 

Security  for  the  issue  is  based  on  a  first  lien  upon  al! 
property  now  owned  and  hereafter  acquired  by  the  com-, 
pany  and  by  deposit  with  the  Merchants  National  Banld 
of  Los  Angeles,  trustee,  of  substantially  all  of  the  capital 
stock  of  the  United  Oil  Co.  and  stocks  of  other  subl 
sidiaries. 

The  bonds  are  convertible  into  common  stock  of  thq 
company  on  a  sliding  basis  according  to  year. 

•  •     • 

Life  insurance  is  by  no  means  lagging  in  the  annua 
turnover  in  business.  Establishing,  or  at  least  approach 
ing  a  new  record  for  the  number  of  policies  handled 
one  day,  the  home  office  staff  of  the  New  York  Life  wroti 
and  shipped  3,570  policies  in  one  day  a  short  time  ago 
Thirty-seven  policy  writers  did  the  actual  preparing  oi 
the  forms,  while  twenty-six  clerks  and  officials  were  re 
quired  to  handle  the  various  documents  and  records. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c.  75c.  $1.   35c,  50c.  75c  $1.00.  $1.50   a  la  Carte 
Dancing:  7:00  p.  m.  to  1 :00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 

Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


LxAmj  IjammIx^  Oruffi& 


490  POST  ST..  S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO,  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50— Also  a  la  Carte 

Merchants'   Lunch   11   a.  m.   to   2   p.  m.    (a  la   carte).     Private  Dining   Rooms 
for   Banquets   and    Parties,   Seating   75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


OTorrelt  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays,    Luncheon    $  .75 

(11:30   to   2    p.  m.) 
Dinner,   Week   Days   &  Sundays  1.50 


No    visitor    Should    Leave    the    City 

Without  Dining  in   the  Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 


S3   Third    Avenue.   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11  :30  a.  m.  to  2:00  p.  m. 
.">  :30  p.  m.  to  8 :30  p.  m. 
Sundays  and  Holidays 
4  :30  to  8 :30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block   from    Highway 


fimww. 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    *:00    A.M.    TO    11:00   P.M. 

Unsurpassed    Cuisine 

CARL    LEONHARDT 

Formerly   of   Golden   Gate   Park   Casino 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 


Parisian   Dyeing   and   Cleaning 


583   Post   Street 
In    Virginia    Hotel 


San    Francisco 
Phone    Franklin    2510 


ICE  CREAr% 
CANDY 
PASTRY 


BREAKFAST 
LUNCHEON 
DINNER 


w 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 


ITALIAN 
Dancing  from  6 


CUISINE 

>.  m.  to  1  a.  m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 

Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom   Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


1140    GEARY   ST. 


TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy  -  Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


MADE  TO  ORDER  ONLY 

IhosEKeat         SHIRTS         TfiosMKeat 

ms?  -»"--  ^iiffiiF 

Large  Assortment  of  Imported  Fabrics 


25   Kearny   Street 


Phone   Kearny    3714 


We  have  different  classes  of  service,  but  all  our  work  is  in 
a  class  by  itself. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo  1188 


San   Francisco 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel — 771  to  777  Valencia  St.,  Bet.  18th  and   l!lth  Sts., 
San  Francisco.     Phone  Market  <i4 


CARQUINEZ  BRIDGE 

"World's  Greatest  Highway  Span" 

OPEN  MAY  21st  1927 

"THE    SHORT    WAY" 

Between 

San  Francisco  Bay  Area  and  Points  North 
Until  Completion 

ANTIOCH  BRIDGE 

Is  the 

SHORT,  QUICK  ROUTE 

OPEN  ALL  NIGHT 


No  Ferries 


No  Delays 


AMERICAN    TOLL-BRIDGE  CO. 


525  Market  St. 

San  Francisco.  Cal. 


Oscar  H.  Klatt,  President 
Phone  Douglas  87  15 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropica 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one:  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail   is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-c'ass  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco - 
SS  VENEZUELA.  May  21:  SS  ECUADOR,  June  11.  From  New  York 
SS   ECUADOR,   May    7;    SS    COLOMBIA,   June    4. 

For  illustrated  booklets  and   further  details  ask  any  steamship 
or   ticket   agent,  or   write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQl  ARE 

LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


HOTEL   DEL   CORONADO 

SUMMER  RATES 

Effective  all  season  when  climatic 
conditions  most  ideal  for 

AQUAPLANING,  BOATING,  SWIMMING 
MOTORING,  GOLF,  TENNIS 

Indoors,  too,  entertainment  of  a  high  char- 
acter is  provided  each  evening,  including 
dancing  except  on  Sunday  nights. 

San  Francisco  Ajrent  is 
L.   E.  CARLILE.   2   PINE  STREET 

MEL  S.  WRIGHT,  Manager 
Coronado  Beach,  California 


"A  Six-Pointer" 

"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It : 
Point   1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


$5.00  PER  YEAR 


PRICE  10  CENTS 


SAN  FRANCISCO 


LOS  ANGELES 


Photo  bv  Moulin 


EL  PIZMO  BEACH 

(>;;  the  Coast  Route,  "Where  the  broad  ocean  leans 

against  the  laud." 


Photo  by  Moulin 

ACRES  OF  CHRYSANTHEMUMS  IN  SAN  MATEO  COUNTY 

"Hoiv  noiseless  jails  the  jool  oj  time 
That  only  treads  on  flowers." 


Established  July  20,  1856 


$an  5^Lc»*co 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

he  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20,  1S5G.  by  Frederick  Marriott.  Published  by  Frederick  Marriott.  Jr.,  from  18S4  to  1925. 
now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  268  Market  Street.  San  Francisco.  California.  Telephone  Kearny  8357.  Entered  at  San  Francisco, 
hfornia,   Postoffice  as  socond-class  matter.     London  Office:     Street  &   Co..  30  Cornhill,   E.    C.    London,   England.      Subscription    Rates    (including    postage),    one  year, 

$5.00.     Foreign,  one  year.  $6.00.     Canada,  one  year,  $6.00 


rol.  CIX 


SAN  FRANCISCO,  CALIF.,  MAY  14,  1927 


No.  20 


The  Next  Step  in  Crime  Prevention 


Undoubtedly  the  state's  crime  laws  were  bettered  by 
ne  airing  and  action  provided  by  the  gentlemen  who  sat 
deliberation  in  the  Capital  during  the  last  legislative 
ession.  Not  only  will  law  enforcement  be  more  easily 
erformed,  but  there  will  be  more  of  it.  Besides,  the  pub- 
c  received  a  liberal  education  regarding  the  true  serious- 
ess  of  the  present  criminal  element  in  society.  We  may 
xpect  less  caterwauling  when  justice  is  dealt  out  in  the 
uture,  albeit  it  is  too  much  to  expect,  perhaps,  that  there 
'ill  be  none  whatever.    Mollycoddles  we  shall  have  always 

ith  us. 

But  now  that  we  have  done  a  little  bit  of  good  work  in 
lis  sector,  it  is  no  excuse  to  walk  away  and  forget  it. 
7e  must  remember  that  constructive  work,  even  in  legis- 
ition,  is  not  accomplished  in  a  single  effort.  There  must 
more  energy  devoted  to  furthering  the  work  begun. 

bill  or  two  to  halt  the  incipient  outbreak  of  crime,  for 
xample,  one  to  curb  the  potential  criminal. 

Criminological  savants  thoroughly  agree,  we  know, 
iat  the  arrested  and  convicted  malefactors  are  not  the 
nly  ones  in  existence.  Capture,  conviction  and  punish- 
lent  have  only  to  do  with  such  of  the  light-fingered 
entry  as  have  graduated  into  the  professional  and  prac- 
eing  class.  There  are  hundreds,  thousands  of  novices 
nd  amateurs.  These  are  the  potential  law-breakers  of 
>morrow  and  next  year. 

General  education  against  crime,  of  course,  does  a  great 
eal  toward  constructive  training  for  the  criminally- 
iclined  mind.  It  is  a  positive  force  that  intends  to  focus 
ttention  away  from  rather  than  toward  crime.  But 
lere  are  some  minds  upon  which  such  propaganda  is 
itirely  lost. 

What  should  be  done  now  is  to  make  it  positively  and 
anerally  understood  that  crime,  either  as  an  avocation, 
hobbv  or  a  profession  does  not  and  cannot  ever  pay.  It 

a  losing  business  from  the  start.  The  hand  of  the  state 
nd  of  society  must  be  made  so  firm,  so  strong  that  vio- 
itors  of  its  code  can  never  expect  evasion  of  justice.    For 

is  this  anticipation  of  some  legal  loophole  that  gives  the 
•iminal  an  assurance  to  continue  his  depredations. 

Great  Britain's  law-enforcement  bodies,  her  judiciaries 
re  constantly  being  held  up  as  an  example  to  this  country 


— and  why?  Because  in  Great  Britain  there  is  no  quib- 
bling over  justice.  Criminals  they  have  there,  yes,  and 
crimes,  too.  But  little  time  elapses  between  commission 
and  apprehension.  And  even  less  time,  usually,  inter- 
rupts conviction  and  the  working  of  complete  justice. 
The  criminal,  in  short,  must  operate  at  his  own  risk 
rather  than  at  that  of  his  attorney.  And  when  the  risk 
is  so  great  as  to  be  prohibitive,  criminals  cannot  thrive. 
Their  energy  is  hence  diverted  to  honest  pursuits. 

Some  system  of  this  nature  is  needed  in  this  country. 

Laws  should  be  corrective  from  the  very  beginning, 
instead  of  being  limited  to  post-commission  periods.  They 
should  be  such  that  in  their  very  exactness  they  would  be 
a  discouragement  to  the  vacillating  and  weak,  who, 
thrown  either  by  sloth  or  by  laziness  or  mental  de- 
fectiveness into  criminal  pursuits,  are  potentially  lawless. 
A  decade  of  thorough  law-enforcement  would  do  more  to 
"educate"  social  misfits  against  crime  than  all  of  the 
sophistries  ever  assembled  for  their  contemplation. 

Ineffective  or  partially  effective  enforcement  has  never 
commanded  attention  or  respect.  If  anything,  it  breeds 
contempt  for  its  false  majesty  and  for  the  men  who 
attempt  to  administer  it. 

But  before  we  can  arrive  at  anything  in  the  way  of 
efficiency  in  the  administration  of  law,  we  must  first  and 
essentially  come  to  the  administration  of  justice,  com- 
plete and  irrevocable.  Deliberate  crime  entails  punish- 
ment ;  and  there  can  be  no  other  interpretation.  Psycho- 
logical and  psychopathic  treatment  of  criminals  and 
crime  is  a  modern  development,  and  possibly  a  step  for- 
ward. But  the  present  prevalence  of  crime  is  a  demon- 
stration that  this  form  of  treatment,  in  itself,  is  inade- 
quate. It,  as  well  as  other  elaborations  of  the  first 
premise,  must  rest  upon  the  foundation  stone  of  complete 
justice.  The  law  of  an  eye  for  an  eye  and  a  tooth  for  a 
tooth  was  hard,  but  beyond  dispute  it  was  justice.  We 
cannot  return  to  that,  nor  has  society  any  inclination  or 
need  for  it.  But  criminals  should  not  be  coddled  as  babes 
in  arms.  They  should  be  made  entirely  responsible  for 
their  acts,  as  are  non-criminals.  Other  practices  and  pol- 
icies have  been  devised,  put  into  effect  and  given  thorough 
trial.  Society  is  beginning  to  learn  how  miserably  they 
have  failed. 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  14,  192 


British-United  States  Friendship 

Sir  Esme  Howard,  British  Ambassador  to  the  United 
States,  addressing  a  gathering  of  San  Franciscans  this 
week,  sees  no  occasion  for  a  rupture  of  the  century-old 
friendship  between  Great  Britain  and  the  United  States. 
A  part  of  his  address  is  particularly  interesting,  because 
it  reflects  another  side  to  what  this  country  has  resented 
in  Great  Britain's  attitude  toward  her  war  debts. 

Obviously,  Great  Britain  has  her  soap-box  orators  as 
have  we.  And  when  their  declarations  come  into  the 
cables,  their  utterances  are  often  misconstrued  as  having 
official  sanction.  It  is  due  to  this  class  of  speechmakers, 
partly,  that  a  feeling  of  misgiving  has  found  root  in  some 
of  the  otherwise  friendly  relations  between  the  two  na- 
tions. Explained  Sir  Esme:  "The  question  was  settled 
with  us  when  the  government  took  steps  to  fund  the  debt 
and  made  the  debt  agreement  with  the  United  States.  I 
can  but  hope  that  in  the  future  the  irresponsible  critics 
of  Uncle  Sam  in  England  will  hold  their  tongues  and  so 
not  give  excuse  to  the  irresponsible  in  this  country  to 
foster  the  impression  that  John  Bull  wants  to  run  away 
from  his  creditors." 

The  present  conciliatory  attitude  of  Great  Britain  may 
be  laid  to  two  chief  reasons:  The  present  movement 
toward  an  unwritten  understanding  between  English- 
speaking  peoples  and  a  growing  consciousness  in  Great 
Britain  of  the  importance  and  significance  of  the  part 
this  country  will  play  in  the  development  of  the  world, 
which  is  now  in  progress  on  the  Pacific.  Great  Britain 
has  always  banked  strongly  on  the  future.  The  United 
States  may  expect,  undoubtedly,  a  policy  of  unusual 
friendliness  from  now  on. 

•  •     * 

Now  for  the  Fruits 

The  national  advertising  and  publicity  campaign  of  the 
Redwood  Empire  reaches  a  climax  this  week,  according 
to  communications  by  the  Association.  A  great  deal  of 
time  and  effort  has  been  expended  by  this  part  of  the 
state  to  awake  local  consciousness  and  national  interest 
in  it. 

Nowadays  there  is  advertising  and  advertising.  Hap- 
pily, the  Redwood  Empire  has  something  sufficiently 
unique  and  compelling  to  require  the  minimum  of  adver- 
tising.   As  an  ideal  vacation  land  it  is  without  peer. 

California  is  fortunate  to  have  numbered  among  her 
resources  that  of  extraordinary  attractiveness.  With  the 
constantly  broadening  interest  in  traveling  and  sight- 
seeing this  asset  reaches  infinite  value. 

The  Redwood  Empire  has  taken  a  splendidly  construc- 
tive step  in  bringing  its  attractions  before  the  country. 
Let  us  hope  that  coming  seasons  will  add  to  its  popu- 
larity and  repay  the  efforts  made  to  bring  it  visitors. 

*  *     * 

Will  He.  or  Won't  He? 

Somebody  made  plenty  of  good  headlines  during  the 
week,  with  the  announcement  that  President  Coolidge 
would  be  a  candidate  to  succeed  himself  in  the  1928  elec- 
tions. To  many  eager  and  impatient  waiters,  this  news 
came  undoubtedly  as  a  numbing  shock,  yet  one  bringing 
a  sense  of  relief.  For  it  has  been  rather  strenuous  wait- 
ing, what  with  wheedling,  cajoling,  posturing  and  prob- 
ing— all  to  find  just  how  clear  would  be  the  field  for  a 
Republican  nomination.  But  now  that  the  Silent  One  has 
at  last  thrown  his  unspeaking  shadow  across  the  ring. 


they  might  rest  more  easily.  There  was  little  use  tryinl 
to  work  up  a  boom  or  a  following,  of  course,  but  one  coul  I 
at  least  be  spared  the  worrying  over  it. 

But  if  it  came  as  a  shock,  this  news  of  the  suddenl.l 
broken  presidential  silence,  it  came  as  an  added  jolt  thai 
what  had  passed  for  news  was  only  heresay  after  all 
President  Coolidge  had  made  no  such  announcement  him] 
self.  Some  of  his  good  friends,  politically  speaking,  werl 
making  utterances  for  him. 

Several  instances  of  the  same  kind  have  had  theil 
inning.  They  merely  indicate  how  electrical  is  the  atmosj 
phere  around  the  question  of  the  next  President  of  th>| 
United  States.  It  is  still  conceded  that  does  Presiden] 
Coolidge  offer  himself  to  the  Republican  party  several 
other  aspirants  will  probably  deny  themselves  the  thrill; I 
of  opposing  him  in  the  national  conventions. 

However,  the  suspense  of  waiting  is  being  prolonged 
Gentlemen  with  their  eyes  on  a  nomination  will  perforci 
remain  in  their  seats  yet  a  while.  And  as  far  as  the 
national  conventions  are  concerned,  predictions  are  out  o: 
order  until  the  man  concerned  makes  the  announcemen' 

himself. 

*  *     * 

Mississippi  Ruins  Highways 

Twelve  hundred  miles  of  main  highways  have  beer 
made  impassable  and  thousands  of  miles  of  secondarj 
roads  have  been  inundated  and  made  useless  in  the  are 
affected  by  the  breaking  of  the  levees  and  overflowing  c 
the  Mississippi  river  and  its  tributaries,  according  to  re 
ports  by  highway  associations  of  that  territory. 

The  tremendous  extent  of  the  havoc  that  the  flood  has 
wrought  on  the  roads  of  six  states  cannot  be  calculated 
Not  only  is  traffic  halted,  but  repairs  necessary  to  gooc 
communication  will  take  time  and  money.  And  in  th< 
meantime,  the  residents  of  these  stricken  areas  will  be 
confronted  with  highway  paralysis  of  the  worsi 
imaginable. 

Fortunately,  the  West  is  rising  to  meet  the  needs  01 
the  flood  relief  budgets.  But  this  help  cannot  be  brought 
the  unfortunates  too  soon. 

*  *     » 

Justified  Censorship,  but  Futile 

Indignant  with  the  present  flood  of  sensual  and  sex) 
dramas,  novels  and  short  stories,  the  Pope  has  called  upor 
all  Bishops  of  the  Roman  Catholic  Church  to  aid  him  in  ; 
crusade  against  the  printing  and  reading  of  immora 
books.  Many  of  these  offending  texts,  the  indictmem 
continues,  hide  their  lascivities  under  a  cloak  of  false  re- 
ligious mysticism. 

The  average  reader  will  sympathize  with  any  effort  t( 
put  down  this  deluge  of  rubbish,  both  literary  and  dra- 
matic ;  for  the  question  of  censorship  has  become  one  ol 
paramount  importance  and  harangue  of  late.  The 
writers,  publishers  and  purveyors  of  the  material  ir 
question  have  put  up  a  tremendous  defense,  always  will 
They  have  raised  their  standards  of  liberty  in  the  name 
of  Art,  and  without  doubt  they  have  large  followings. 

But,  curiously,  the  questions  at  hand  have  little  01 
nothing  to  do  with  art.  Only  the  most  fanatic  and  witless 
of  censors  have  had  in  mind  any  suppression  of  the  lib- 
erties of  the  creative  artist.  They  have  their  guns  trainee' 
on  the  sordid,  unsavory  commercialization  of  question'! 
able  literature.  Poorly  conceived,  poorly  executed  and! 
undoubtedly  bad  rubbish  it  actually  is.   Its  defense  undeif 


[ay  14,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


le  standards  of  freedom  in  art  should  set  any  true  artist 
lto  a  blind  fury.  For  not  only  does  it  make  its  own  de- 
jnse  ludicrous,  but  it  detracts  from  the  hard-won  recog- 
ition  art  and  artist  have  won  through  centuries  of  effort 
nd  diligence. 

Censorship,  however,  is  in  almost  as  hopeless  a  con- 
tion  as  the  subject  of  his  censorship.  Comstockian  fury 
nd  narrowness  in  the  past  has  made  his  position  almost 
ntenable.  In  the  public  mind  there  has  grown  much  of 
fear  of  restriction  as  of  liberty.  Restriction  has  proved 
ramping  and  unpleasant,  and  complete  liberty  revolting, 
o  when  the  question  of  support  occurs,  the  man  in  the 
:reet,  who  is  actually  the  power  either  of  censorship  or 
f  liberty,  does  nothing.  He  has  been  party  to  both 
lovements,  and  has  found  neither  successful. 
It  is  chiefly  for  this  reason,  perhaps,  why  the  church 
nsorship  will  go  as  have  all  others.  It  will  cause  com- 
lent  for  a  time,  until  publisher's  publicity  directors  find 
lat  the  censorship  committee  has  suppressed  the  work 
f  a  genius.  And  immediately  with  this  coup  the  com- 
littee  on  censorship  will  be  a  thing  of  yesterday.     Its 

inction  will  be  finished,  because  nobody  will  listen  to  it. 

*  *     * 

Fine  Thing — Forgetting 

Much  stress  has  been  laid  upon  man's  ability  to  remem- 
3r,  and  the  value  attached  to  this  function  of  the  mind 
hich  can  call  up  at  will  recollections  and  reminiscences 
'  people  and  events  in  the  past.  But  more  attention 
lould  be  given  to  the  value  of  forgetting. 
This  thought  is  occasioned  by  the  arrival  and  reception 
San  Francisco  this  week  of  Count  von  Luckner,  once 
iring  German  sea-raider,  who  played  such  havoc  with 
acific  shipping  during  the  late  world  war.  The  short 
me  between  Count  von  Luckner's  exploits  in  behalf  of 
s  country  and  today  is  but  a  breathing  space,  a  pulse 
sat  in  the  history  of  the  world.  Yet  forgotten  are  the 
ntiments,  the  hatreds,  the  cries  of  that  time.  We  open 
ir  doors  to  the  enemy  gladly,  fraternally. 
Queer,  but  understandable.  Passion,  except  in  rare  and 
Ique  cases,  is  fleeting.     Friendship  and  amity  lasting. 

is  much  easier  to  receive  than  to  rebuff. 

*  *     » 

Public  Utilities  Without  Politics 
However  droll  may  be  the  speculation  of  wiping  politics 
i  ol  public  utilities  administration,  it  must  be  admitted 
at  we  are  going  toward  that  Utopian  ideal.  Some  would 
y  that  as  long  as  we  have  politics  we  shall  have  poli- 
jians,  with  all  of  the  petty  idiosyncracies  commonly 
sociated  with  public  office;  and  therefore  none  but  polii- 
\\  administration  of  public  utilities.  But  this  is  not 
fessarily  true. 

It  reflects  with  credit  the  spirit  of  local  voters  such  a 
■mand  as  has  been  presented  by  the  Board  of  Super- 
sors,  in  connection  with  the  Spring  Valley  bond  issue 
be  voted  upon  today. 

Throw  politics  out  of  utilities  administration,  was  the 
irit  of  the  message  of  the  Civic  League  of  Improvement 
ilis.  and  we  will  give  the  bond  issue  our  support;  the 
litics  to  be  removed  by  the  creation  of  a  public  utilities 
■mission. 

More  and  more  municipal  administration  is  tending  in 
at  direction.  Political  office  and  an  ability  to  line  up 
tes  is  not  necessarily  demonstrative  of  administrative 
Bity,  nor  does  it  include  any  of  the  special  qualifications 
Cessary  to  administer  and  operate  an  industry  or  busi- 
ss.  which  all  public  utilities  essentially  are.  The  ex- 
lltives  or  administrative  bodies  who  will  direct  the  pol- 
ies  of  public  utilities  of  tomorrow  will  be  specialized. 
lined  and  competent  men.  and  their  tenure  non-politi- 
1.  We  must  come  to  that  before  any  adequate  handling 
public  utilities  may  be  brought  about. 


Tooting  for  the  Switch 

Hiram  had  walked  four  miles  over  the  Great  Smokies 
to  call  on  his  lady  fair.  For  a  time  they  sat  silent  on  a 
bench  by  the  side  of  her  log  cabin,  but  soon  the  moon,  as 
moons  do,  had  its  effect  and  Hiram  slid  closer  to  her  and 
patted  her  hand. 

"Mary,"  he  began,  "y'know  I  got  a  clearin'  over  thar 
and  a  team  an'  wagon  an'  some  hawgs  an'  cows,  an'  I  'low 
to  build  me  a  house  this  fall  an' — " 

Here  he  was  interrupted  by  Mary's  mother  who  had 
awakened. 

"Mary,"  she  called  in  a  loud  voice,  "is  that  young  man 
thar  yit?" 

Back  came  the  answer:  "No,  maw,  but  he's  gittin' 
thar." — Everybody. 

*  »     * 

Last  Trump  for  Pedestrians 

"Mah  bredren,"  shouted  Parson  Potluck,  "yo'  want  t' 
be  ready  to  jump  when  yo'  heahs  Gabriel  blow  dat  horn." 

"Fo'  goodness  sake!"  murmured  Brother  Simpson, 
"am  he  a-comin'  in  er  autymobeel?" — The  Pathfinder. 

*  •     • 

Angel  Footprints 

A  contractor  who  professed  to  be  fond  of  children  be- 
came very  angry  because  some  little  fellow  stepped  on  a 
new  pavement  before  it  was  dry. 

His  wife  rebuked  him.  "I  thought  you  loved  children," 
she  said. 

"I  do  in  the  abstract,  but  not  in  the  concrete,"  he  re- 
plied.— Cincinnati  Enquirer. 

*  *     » 

Wife — John,  I  want  a  divorce. 

Husband — Great  heavens,  woman !  What  on  earth  for  ? 

Wife — Well,  everyone  else  I  know  has  one. — Illinois 

Siren. 

*  *     » 

The  Vacant  Chair 
Little  Betty  (bursting  in,  all  excited  with  the  news)  — 
Oh,  mamma! 

Mother — What  is  it,  dear? 

Betty — That  new  little  boy's  mamma  is  divorced,  but 

they're  going  to  adopt  a  new  papa. — Life. 

»     *     * 

Cherishing  the  Aged 

It  is  claimed  that  furniture  made  of  a  new  wood  is  un- 
breakable. We  are  of  the  opinion  that  in  future  all  an- 
tique furniture  should  be  made  of  this. — The  Humorist. 

*  *     * 

Better  Wear  'Em 

"Clothes  give  a  man  a  lot  of  confidence." 

"Yes,  they  certainly  do.  I  go  a  lot  of  places  with  them 

that  I  wouldn't  go  without  them." — Hardware  Age. 

*  *     * 

Garden  Sass 
"That  florist  surely  keeps  in  touch  with  his  slogan, 
'Say  it  with  flowers'." 
What's  his  method?" 
"Well,  I  know  he  has  sent  me  a  bunch  of  forget-me-nots 

with  each  bill." — Christian  Register. 

*  *     * 

Capitol  Camouflage 

"What  do  you  understand  by  the  term  'senatorial  cour- 
tesy?" 

"It's  a  time-honored  institution,"  answered  Senator 
Sorghum,  "designed  to  make  polite  sarcasm  take  the 
place  of  pugilism." — Washington  Star. 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  14,  192 


By  Antoinette  Arnold 


Wedding  Bells 

As  the  month  of  June  approaches, 
the  sound  of  wedding  bells  comes 
softly  o'er  the  air. 

This  year,  there  is  to  be  a  number 
of  very  notable  weddings  according 
to  Dan  Cupid's  reckoning  and  the 
happy  couples  "to  be  wedded  in  June" 
register  prominent  family  alliances. 

Isn't  it  wonderful  —  this  subtle 
thing  called  Love! 

Poets  have  sung  of  romance,  wed- 
ding bells  and  happy  wedded  life — 
since  Time  began. 

We  are  no  different  now,  with  all 
our  boasted  slant  on  life — and,  today, 
all  the  world  loves  lovers  and  sweet- 
hearts as  ardently  as  they  ever  did. 

Thank  Heavens ! 

Hill-Gilmore  Wedding 

The  wedding  of  Miss  Marion  Hill 
and  Lieutenant  William  Gilmore, 
which  takes  place  today,  May  14,  in 
Medford,  Oregon,  interests  many  San 
Francisco  friends  of  the  couple. 

The  bride  is  the  daughter  of  Mr. 
and  Mrs.  Arthur  Lloyd  Hill  of  Med- 
ford. She  attended  Mills  College,  Oak- 
land, and  was  one  of  the  most  popular 
of  the  college  girls  in  the  scholastic 
and  distinguished  hall  of  learning. 

Lieutenant  Gilmore  is  the  son  of 
General  William  Gilmore.  Many  of 
the  bridegroom's  friends  went  to  the 
Oregon  city  to  attend  the  wedding  of 
their  military  classmate  and  associ- 
ate. The  event  is  quite  one  of  the 
big  social  events  of  the  northern  city 
and  is  to  be  attended  by  the  society 
folks  as  well  as  by  the  army  friends 
of  both  the  bride  and  groom. 
»     »     * 

Western  Society  Pay 
Their  Respects  to  Visitor 

Western  society  was  represented 
in  the  gathering  of  millionaires  and 
fashionables  who  attended  the  lunch- 
eon given  by  Mr.  and  Mrs.  William 
Bowers  Bourn  last  Monday,  May  9, 
on  their  San  Mateo  estate,  "Filoli," 
in  honor  of  Sir  Esme  Howard,  British 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On   the   Coast   Highway,   Half-Way   Between 
San  Francisco  and  Los  Angeles 

An   Inn  of   Unusual   Excellence 

Wire  or  write  for  reservations  on  your 
next  trip  south 


Ambassador,  and  Lady  Isabella  How- 
ard, whose  visit  in  America  has  been 
the  inspiration  for  many  brilliant 
affairs. 

Guests  at  the  Bourn  luncheon  who 
were  invited  to  meet  Sir  Esme  and 
Lady  Isabella  Howard  were  Messrs. 
and  Mesdames  Walter  Martin,  Arthur 
Rose  Vincent,  Harry  Poett,  S.  P.  East- 
man, Joseph  D.  Grant,  Bruce  Porter, 
Gerald  Williamson  and  the  British 
Consul,  Gerald  Campbell,  and  Mrs. 
Campbell;  Mrs.  J.  A.  Groom,  Mrs. 
Helen  McLeish  and  Miss  Ida  Bourn, 
Miss  Helen  Cheesebrough  and  Miss 
Betty  Gayley  and  Messrs.  William  H. 
Crocker,  John  Parrott,  Raymond 
Armsby,  H.  L.  D'A.  Hopkinson  and 
Captain  A.  H.  Payson. 


Army  Officials  Attend 
Crocker  Garden  Party 

Army  and  Navy  officials  who  at- 
tended the  garden  party  given  by 
William  H.  Crocker  in  honor  of  the 
British  Ambassador  included:  Lieu- 
tenant-General and  Mrs.  Hunter  Lig- 
gett, U.  S.  A.;  Major-General  and 
Mrs.  Wendell  Neville,  U.  S.  A. ;  Major- 
General  and  Mrs.  John  L.  Hines,  U. 
S.  A. ;  Major-General  and  Mrs.  Charles 
G.  Norton,  U.  S.  A.;  Rear-Admiral 
and  Mrs.  Thomas  Washington,  U.  S. 
N. ;  Captain  and  Mrs.  Edward  Mc- 
Cauley,  U.  S.  N. ;  Admiral  Alexander 
S.  Halstead,  U.  S.  N. ;  Colonel  Thorn- 
wall  Mulalley,  U.  S.  A.;  Commander 
Wyndham  Hart  Dyke,  U.  S.  N. ;  Cap- 
tain Albert  Payson,  U.  S.  A.,  and  Cap- 
tain W.  B.  Izzard. 


Dr.  and  Mrs.  William  Wallace 
Campbell,  University  of  California ; 
Dr.  and  Mrs.  Ray  Lyman  Wilbur, 
Leland  Stanford  Junior  University, 
and  Rev.  and  Mrs.  Walter  Cambridge 
were  distinguished  guests  at  the 
notable  events  honoring  His  Excel- 
lency Sir  Esme  and  Lady  Howard 
during  the  brief  period  of  their  visit 
in  California. 


Uda  Waldrop,  composer  and  noted 
musician,  presented  "The  Persian 
Garden"  after  the  dinner  given  by 
Senator  Phelan  at  his  country  home. 
The  singers  taking  part  were:  Charles 
F.  Bulotti,  Henry  Perry,  Miss  Flor- 
ence Ringo  and  Miss  Eva  Atkinson. 


Newly-Weds  Feted 

Miss  Leta  Schwartz  entertained  a  j 
a  home  party  given  in  compliment  tl 
Mr.  and  Mrs.  Ernest  C.  Drewed 
whose  wedding  took  place  last  montl  I 
Dancing  and  games  provided  thl 
pleasures  of  the  evening.  Guests  ol 
the  hostess  included  Messrs.  anJ 
Mesdames  Ernest  C.  Drewes,  Clair  B 
Johnson,  Peter  Fisher,  H.  Schwartz! 
Misses  Adine  Halman,  Bartha  Yulicrl 
Leta  Schwartz,  Diana  D'Auber,  Ki 
Augustine,  and  Messrs.  James  Coll 
ling,  Edward  Paterson,  Emil  Yulicr; 
Everett  Schwartz  and  Lew  Tyler. 
•     •     • 

Mrs.  Vargas  Gives 
Beautiful  Musicale 

The  beautiful  home  of  Mr.  ami 
Mrs.  Francis  V.  Vargas  in  Greenwiclj 
Terrace  overlooking  San  Franciscl 
Bay  and  the  Golden  Gate  was  th ' 
scene  of  a  reception  and  musicale  te. 
given  last  Wednesday  afternoon  ill 
honor  of  Mrs.  John  Sylvester  Pinne;j 
and  Mrs.  Josephine  Young  Wilson. 

Mrs.  Vargas  entertained  on  thil 
occasion  many  prominent  writern 
composers,  musicians  and  operatij 
stars. 

Anna  Young,  prima  donna,  f(i 
three  successive  years  singing  witl 
the  San  Francisco  Opera  Company 
assisted  in  receiving  the  guests.  Th 
Pasmore  Trio,  Misses  Dorothy,  Su 
zanne  and  Mary  Pasmore,  playing  th 
'cello,  violin  and  piano,  presented  ai 
excquisite  program  of  classical  selec 
tions,  including  Schubert  number 
and  Brahm's  compositions. 

Madame  Irene  LeNoir,  contralto 
sang  a  group  of  songs  with  the  musi 
cal  artistry  for  which  she  is  so  we. 
known.  Mrs.  Vargas,  soprano,  san; 
several  songs  with  clarity  of  tone 
beauty  of  expression  and  color.  Ther 
to  add  to  the  musical  feast,  Mrs.  Vat 
gas  and  Madame  LeNoir  sang  due 
numbers,  completing  a  memorabl 
musical  afternoon. 


COLONIAL  HOTEL 

650   BUSH  STREET 

Between   Powell   and  Stockton 

San  Francisco 

Telephone  Sutter  3660 

HOWARD    T.    BLETHEN.    PropritUr 


[ay  14,  1927 

A  tribute  "To  the  Wo- 
lan  of  the  Home,"  writ- 
:n  by  Josephine  Wilson, 
as  read  as  a  literary 
ontribution. 

Mrs.  Carl  Gardner  and 
Irs.  Byron  Hoffman 
o  tired  at  handsomely 
ppointed  tea  tables  with 
ace  cloth  and  spring 
owers  of  rare  varieties. 
Irs. Richard  Abel  headed 

bevy  of  pretty  young 
vomen  who  assisted  Mrs. 
/argas  in  welcoming  her 
fuests  and  extending 
lospitalities. 

The  charm  of  the  musi- 
ale  and  the  camaraderie 
vhich  permeated  the  oc- 
asion  with  guests  constantly  looking 
ut-of-the-windows  at  the  gorgeous 
■iew  of  the  city  and  its  environs 
narked  a  pleasurable  and  delightful 
society  event. 

*     *     * 

nventor  Guest 
ki  Clift  Hotel 

John  Lonergan,  millionaire  inven- 
or,  whose  lubricating  patents  were 
nspired  fifty-eight  years  ago  while 
iloting  the  first  locomotive  over  the 
old  Central  Pacific — from  San  Fran- 
isco  to  Truckee — is  back  in  Califor- 
nia on  a  combined  business  and  vaca- 
tion jaunt.  His  home  is  in  Philadel- 
phia. Interviewed  at  the  Clift,  Mr. 
Lonergan,  who  has  just  rounded  out 
his  eighty-seventh  birthday,  revealed 
that  he  is  one  of  the  owners  of  the 
state's  largest  Tokay  vineyards,  lo- 
cated near  Sacramento.  One  of  his 
early  "hacks,"  as  he  called  it,  "No.  1 
P.  Huntington,"  is  prized  for  its 
historic  value  and  is  on  public  dis- 
play at  Sacramento. 


In  honor  of  Mrs.  Lyman  C.  Lacy, 
who  is  leaving  shortly  for  a  tour  of 
Europe,  Mrs.  Ernest  A.  Deming  was 
hostess  at  a  large  luncheon  and  bridge 
at  the  Mark  Hopkins  Hotel  on 
Wednesday,  April  20. 


THE  SAN  FRANCISCO  NEWS  LETTER 


1  ..lOMIr'  I 

,■;■■.  1    9l 

11 

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M'.M.^H-     • 

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HOTEL    MARK    HOPKINS 
Nob  Hill 

A    Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff:   From  S4  per  day 


California's  aspiring 
young  writers  were 
stirred  to  renewed  en- 
deavors with  announce- 
ments that  the  film  rights 
to  Armine  von  Tempski's 
first  fiction  attempt  — 
"Hula"— had  been  bought 
outright  by  a  leading 
motion  picture  company. 
Telegraphic  advices  to 
that  effect  reached  the 
pretty  young  girl  in  her 
suite  at  the  Clift,  San 
Francisco,  just  as  she 
was  preparing  for  her  re- 
turn home  to  the  Ha- 
waiian Islands.  Miss  von 
Tempski  said  she  plans 
to  devote  the  next  few 
months  to  the  management  of  her 
"dude"  ranch,  located  on  the  Island 
of  Maui. 

*     *     » 

British  Ambassador 
The  Feted  Honor  Guest 

Many  brilliant  events  have  been 
given  in  the  realms  of  society  this 
past  week  in  honor  of  His  Excellency, 
the  British  Ambassador,  Sir  Esme 
Howard  and  Lady  Isabella  Howard. 

Senator  James  D.  Phelan  enter- 
tained the  distinguished  visitors  at 
his  beautiful  country  home,  "Mon- 
talvo,"  near  Saratoga,  last  Monday, 
with  prominent  society  people  from 
many  parts  of  the  state  as  guests 
during  an  elaborate  dinner  in  compli- 
ment to  Ambassador  Howard  and 
Lady  Howard. 

The  Phelan  home  is  always  the 
center  of  magnificent  social  affairs, 
where  the  world's  notables  have,  at 
different  times,  been  the  feted  guests. 
Senator  Phelan's  dinner  for  the  dis- 
tinguished Briton  last  week  even  ex- 
ceeded in  point  of  excellence,  bounty 
and  beautiful  presentation  all  preced- 
ing affairs  for  which  Senator  Phelan 
is  so  well  known  and  highly  esteemed. 

Peninsula  society  and  the  fashion- 
ables from  many  of  the  Bay  cities 
were  present  at  the  dinner  amid  the 
handsome  grounds  nestling  near  the 
Saratoga  hills. 


Start  East 
May  22 

—  or  any  day  thereafter 
until  September  30. 

Low  roundtrip  fares  via 
Southern  Pacific;  return 
limit  October  31. 

For  Example, 

Roundtrips  to— 


One  of  the  prettiest  affairs i  of  early     ^     H         gcene 
spring   was   the   tea   at  which   Miss     of  Big  Recep(ion 


Helen  May  Hannah  presided  as  hos- 
tess in  the  Gray  Room  at  the  Fair- 
mont Hotel.  She  was  assisted  in  re- 
ceiving her  guests  by  Miss  Emily 
Dohrmann,  Miss  Jane  Kerrigan,  Misa 
Bettv  Bacon  and  Miss  Marian  Brooks. 
Mrs.  Jesse  D.  Hannah,  who  chaper- 
oned her  daughter,  was  assisted  by 
Mrs.  William  A.  Rainey,  Mrs.  Her- 
man Kohlwes  and  Mrs.  Edward  More- 
head. 

During  the  afternoon  an  orchestra 
furnished  music  for  dancing. 


William  H.  Crocker  was  host  at  a 
garden  party  given  in  compliment  to 
His  Excellency,  the  British  Ambassa- 
dor, at  his  Burlingame  estate,  "New 
Place."  where  a  gathering  of  promi- 
nent men  and  women  gathered  to  pay 
homage  to  the  honor  guest  The  gor- 
geous flowers,  the  garden  arrange- 
ments and  every  appointment  of  the 
Crocker  event  was  of  superlative 
beauty  and  attractiveness. 

(Continued  on  Page  9) 


Atlanta,  Georgia  .  .  .  $113.60 
Atlantic  City, N.J.     .    .    153.34 

Boston,  Mass 157.76 

Buffalo,  N.Y 124.92 

Charleston,  S.C.  .  .  .  131.40 
Chattanooga,  Tenn.  .    .    107.48 

CHICAGO 90.30 

Cleveland,  Ohio  .  .  .  112.86 
Columbus.Ohio  .  .  .  112.80 
Dallas,  Texas     ....      75.60 

Denver,  Colo 67.20 

Detroit,  Mich 109.92 

Duluth,  Minn 99.00 

Fort  Worth/Texas  .  .  75.60 
Havana,  Cuba  .  .  .  170.70 
Houston,  Texas  ...  75.60 
Indianapolis,  Ind.      •    •     103.34 

Jacksonville,  Fla 124.68 

Kansas  City,  Mo.  .  .  .  75.60 
Knoxville,  Tenn.  .    .    .    113.60 

Louisville,  Ky 105.88 

Memphis,  Tenn.  .  .  .  89.40 
Milwaukee,  Wis.  .  .  .  93.90 
Minneapolis,  Minn. .  .  91.90 
Montreal,  Que.  .  .  .  148.72 
New  Orleans,  La.  .  .  .  89.40 
Nashville.Tenn.  .  .  .  102.86 
New  York  City, N.Y.  151.70 
Niagara  Falls,  N.Y.  .  .  124.92 
Oklahoma  City,  Okla.  .      75.60 

Omaha,  Neb 75.60 

Philadelphia,  Pa.  .    .     .     149.22 

Pittsburgh,  Pa 124.06 

Portland,  Maine.  .  .  .  165.60 
Providence, R.I.   .    .    .     157.76 

St.  Louis,  Mo 85.60 

St.  Paul,  Minn 91.90 

San  Antonio, Texas  .    .      75.60 

Savannah,  Ga 127.24 

Toronto,  Ont 125.72 

Washington,  D.  C.  .  145.66 
Wheeling,W.  Va.  .    .    .     123.60 

4  great  routes  /or  trans- 
continental  travel. 
Go  one  way,  return  another. 
For  example:  east  iia  Chicago, 
return  via  NewOrleanj 
or  vice  versa. 

Southern 
PaciMc 

for  all  ■ 
Ferry  Si 
iS5  G 
Thin)  S 

0*U 

Pkont  LakesuS  rmttwn 

hurrau  and  all 
Uth  and  Bnodway 

]>i  and  Bntadway  Si 


THE  SAN  FRANCISCO  NEWS  LETTER 


>LMSURE'SWlND 


OBEY   NO   WAND  BU7  PLEASURES 

_  Tom  Moone, 


Curran 

Another  coup  has  been  achieved 
by  the  Western  stage. 

A.  H.  Woods,  the  well-known  stage 
producer,  is  sending  that  popular 
stage  favorite,  Florence  Reed,  to  Cal- 
ifornia after  much  persuasion,  be- 
cause he  had  planned  to  call  it  a  sea- 
son after  the  Chicago  engagement  of 
"The  Shanghai  Gesture"  and  return 
to  New  York  to  prepare  for  the 
forthcoming  appearance  in  London. 

Now.  unexpectedly,  comes  word 
that  Florence  Reed  will  open  a  limited 
engagement  at  the  Curran  Theatre, 
Monday  evening,  May  16,  in  the  all- 
surpassing  triumph  of  her  brilliant 
career,  "The  Shanghai  Gesture,"  a 
play  of  the  Orient,  written  by  John 
Colton. 

She  will  appear  in  but  two  Cali- 
fornia cities,  San  Francisco  and  Los 
Angeles,  before  returning  to  New 
York,  on  her  way  to  London,  whence 
pressing  invitations  have  been  com- 
ing ever  since  the  auspicious  New 
York  opening  of  this  famous  play. 

Miss  Reed  will  be  accompanied  to 
the  West  by  the  same  noted  players 
who  have  appeared  in  her  support 
throughout  the  New  York  and  Chi- 
cago runs.  During  this  limited  en- 
gagement here,  matinees  will  be  of- 
fered on  Wednesday  and  Saturday. 
The  scale  of  prices  is:  Evening  per- 
formances, SI. 00  to  S3. 00;  Wednes- 
day matinee,  50  cents  to  S2.00;  Sat- 


N.    W.    CORNER 

GRAYSTONE  240        POLK  »no  POST  STS. 


By  Josephine  Young 

urday  matinee,  50  cents  to  $2.50. 
Mail  orders  are  accepted  if  the  re- 
quest is  accompanied  by  a  stamped 
self-addressed  envelope.  Checks 
should  be  made  out  to  the  Curran 
Theatre. 

William  Hodge,  who  has  captured 
the  city  by  his  great  art  and  stage 
presentation  in  "The  Judge's  Hus- 
band," will  close  his  engagement  at 
the  Curran  Theatre,  Saturday  night, 
May  14th,  after  a  most  successful 
two  weeks'  appearance  where,  in  this 
city,  he  has  added  fresh  laurels  to  his 
great  achievements  on  the  stage. 

Go  tonight,  if  you  haven't  already 
seen  "The  Judge's  Husband." 

*  *     * 

Wilkes 

"The  Firebrand"  still  attracts 
crowds  to  the  Wilkes  Theatre,  where 
it  is  now  on  another  week's  run.  This 
Justus  Mayer  comedy  deals  with  fiery 
love,  serious  enough  in  itself,  but 
which  receives  the  sparkle  of  fasci- 
nating comedy  turns  under  excep- 
tional presentation. 

William  Farnum,  distinguished 
Shakespearean  actor,  has  the  lead  in 
his  portrayal  of  the  Florentine  Duke. 
He  is  admirably  suited  to  the  role 
and  recaptures  audiences  with  the 
histrionic  art  which  proclaims  his 
fame. 

Ian  Keith,  a  great  actor,  takes  the 
part  of  the  adventurous  and  youth- 
ful Cellini  and  adds  lustre  to  the 
play.  Then  there  is  Ethel  Clayton, 
the  beautiful  actress,  making  up  a 
trio  of  notable  players  who  give  the 
theatre-going  public  rare  privileges 
in  this  vehicle  of  high  dramatic  work. 

*  *     * 

Columbia 

"The  Last  of  Mrs.  Cheyney,"  with 
its  adroit  humor,  intelligence  and 
dramatic  twists,  is  again  scheduled 
to  show  at  the  Columbia  theatre  for 
another  week.  Everyone  who  has 
seen  this  production  is  repeating  its 
allurements  and  its  brilliancy.  The 
humor  is  of  rare  type — and  appeals 
to  high  standard*  of  dramatic  pre- 
sentation. 

Frederick  Lonsdale  wrote  it. 
Charles  Dillingham  produced  it  and 
the  stars  essaying  the  principal  roles 
are  famous. 

Ina  Claire,  delightful  comedienne 
of  international  and  national  rating, 


May  14, 

1921 

C  JjfcC  J 

Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell,  nr.  Powell 

"The  Pataj."    Dale  Winter  and  Henry  D.ffy  In 
the  cast. 

Capitol,  Ellis,  nr.  Market 

"Abie's    Irish    Rose."     The    comedy    written    by 
Anne   Nichols. 

Columbia,  70  Eddy  Street 

"The    Last    of    Mrs.    Cheyney."     Ina    Claire, 
comedienne. 

Curran,,  Geary,  nr.  Mason 

"The  Shanghai   Gesture."     Florence  Reed. 

President,  McAllister,  nr.  Market 

"Laff  That  Off."    Henry  Duffy  Comedy. 

Wilkes,  Geary,  at  Mason 

"The    Little    Spitfire."     Ian    Keith,    William 
Farnum.  Ethel  Clayton. 


VAUDEVILLE 


Golden  Gate,  G.  G.  Ave.  and  Taylor 

On  the  screen,  Marie  Prevost  in  "Man  Bait." 
William    Gaxton    heading    the   vaudeville    acts. 

Orpheum,  O'Farrell,  nr.  Powell 

Hardecn — Master    Illusionist — Readliner — 
Brother  of   Houdini. 

Pantages,  Market  at  Hyde 

Tom    Mix    and    Tony    on     .    e    screen    in    "No 
Man's   Gold"   and   seven    acls   of   vaudeville. 

Union  Square,  O'Farrell,  nr.  Powell 

Vaudeville — Picture*. 

Wigwam,  Mission  and  22nd 

Vaudeville — Pictures. 

ON  THE  SCREEN 

DOWN   TOWN 

California,  Market  at  4th 

'Wedding  Bills."  Raymond  Griffith  and  Ann 
Sheridan.  Attilio  Laraia  leading  the  Califor- 
nia orchestra  and  a  supplementary  program  of 
short    pictures. 

Cameo,  Market,  opp.  5th 

"Oh   Bahy."     A   story   of   Parisian    life. 

Casino,  Ellis  at  Mason 

Sat.,  "The  Midnight  Limited'1'  and  "The  Man 
from  Red  Gulch."  Sun..  Mon.,  "College  Davs" 
and  "The  Heart  of  a  Coward."  Tues..  Wed.. 
"The  Unknown  Soldier"  and  "Raggedv  Rose." 
Thurs.,  Fri.,  "The  Mine  with  the  Iron  Door" 
and  "The  Grey  Streak." 

Granada,  Market  at  Jones 

Behe  Daniels  in  "Senorita"  with  James  Halt 
and  William  Powell.  On  the  stage  a  Jack 
Partington  presentation  with  Vavara  leading 
the    Granada    orchestra. 

St.  Francis,  Market,  bet.  5th-6th 

John    Barry  more   in   'Don   Juan." 

Warfield,  Market,  nr.  Taylor 

Ramon  Novarro  in  "Lovers."  On  the  staffs. 
a    Fanchon   and   Marco    "Idea"   with   Rube   Wolf 

leading   the  Warfield  orchestra. 

RESIDENCE    DISTRICTS 

Alhambra,  Polk  and  Green 

Sat.,  Sun.,  "The  Love  Thrill."  Laura  La 
Plante  and  Tom  Moore.  Mon.,  Tues..  Wed.. 
"The  Gorilla  Hunt."  Thurs..  Fri..  "Pals  in 
Paradise." 


May  14,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


las  the  leading  role.  She  is  the  pers- 
onification of  artistry.  Roland 
foung,  an  accomplished  actor,  capti- 
ates  with  his  admirable  character 
rork  and  dramatic  skill  and  James 
)ale  is  all  that  could  possibly  be  de- 
ired. 
The  entire  company  is  excellent. 
)ne  cannot  afford  to  miss  this  com- 
dy  with  its  direct  appeal  to  every 
ppreciation  of  dramatic  achieve- 
nent  and  stage  presentation.  The  at- 
raction  does  not  play  Oakland. 
*     *     * 

Capitol 

Coming  to  the  Capitol  Theatre  for 
lie  week  commencing  Sunday,  May 
5,  with  matinees  on  Wednesday  and 
aturday,  the  engagement  being  un- 
er  the  management  of  the  Curran 
'heatre,  Anne  Nichols  will  present 
ler  own  company  in  the  world-wide 
uccess,"Abie'sIrishRose."  Thiscom- 
dy  has  been  the  sensation  of  both 
ontinents  and  is  now  playing  its 
ifth  year  at  the  Republic  Theatre, 
■Jew  York  City.  It  enters  upon  its 
ixth  year  in  the  eastern  metropolis, 
londay,  May  22nd — making  a  record 
if  which  any  producer  could  be  proud. 

When  Miss  Nichols  decided  to 
nake  a  tour  of  the  Pacific  Coast  she 
mmediately  got  in  touch  with  Homer 
Curran,  manager  of  the  Curran  The- 
itre,  and  offered  him  her  attraction 
or  his  theatre.  He  readily  accepted 
he  offer,  but,  on  account  of  booking 
:onditions,  Mr.  Curran  found  it  im- 
rossible  to  play  "Abie's  Irish  Rose" 
it  his  own  theatre.  Not  wishing  to 
ose  this  famous  attraction  Mr  Cur- 
an  engaged  the  Capitol  Theatre 
rom  its  owners  and  signed  the  con- 
ract  for  this  stage  attraction  to 
ippear  at  the  Capitol — a  theatre  Mr. 
Durran  at  one  time  had  leased  and 
managed. 

Anne  Nichols  has  picked  a  com- 
pany of  excellent  players  for  the  Cal- 
fornia  tour.  In  fact  she  is  sending 
her  Detroit  company  here — a  com- 
pany which  played  28  weeks  at  the 
Garrick  Theatre  in  Detroit  during 
the  season  of  1926  and  1927.  In  send- 
ing this  company.  Miss  Nichols  states 
that  the  company  has  been  intaet  for 
I  ho  past  three  years  without  losing 
a  performance. 

Seats  for  "Abie's  Irish  Rose"  were 
placed  on  sale  Thursday,  May  1~.  and 
already  the  mail  orders  and  requests 
lor  theatre  tickets  promise  a  big 
house  for  tomorrow  night,  opening 
night,  Sunday.  May  15.  and  for  many 
other  evenings.  It  is  well  to  en| 
seats  well  ahead  owing  to  the  great 
demand  and  those  who  do  not  wish 
to  miss  this  famous  comedy  play  had 
better  make  early  reservations. 
»     *     * 

Alcazar 

Henry  Duffy  and  Dale  Winter,  win- 


ning new  fame  for  themselves  and 
their  entire  company,  will,  on  Mon- 
day next,  start  the  sixth  week  of 
"The  Patsy,"  the  scintillating  com- 
edy play  which  has  found  favor 
among  theatre  goers  at  the  popular 
playhouse,  the  Alcazar,  on  O'Farrell 
street. 

There  is  something  so  refreshing 
and  spontaneously  clever  in  the  Duffy 
presentation  of  "The  Patsy"  that 
one  cannot  forget  the  play.  Henry 
Duffy,  himself,  in  the  role  of  the 
love-lorn  swain  who  finds  the  right 
girl,  when  he  undertakes  to  instruct 
her  in  the  ways  of  men — is  found  in  • 
one  of  his  best  roles.  He  is  so  natur- 
al, so  real  and  so  histrionically  con- 
vincing. His  art  has  no  peer  in  orig- 
inality and  directness. 

Dale  Winter  is  supremely  good  in 
the  leading  role  of  Patsy,  or  Patricia, 
as  she  is  called.  Her  artfulness,  her 
pretty  mannerisms,  her  exquisite 
daintiness  and  indefinable  charm  are 
given  full  sway  in  her  character  por- 
trayal of  the  neglected  younger  sis- 
ter. She  is  an  actress  of  rare  ability 
and,  furthermore,  she  holds  one's  de- 
votion from  the  opening  until  the 
close  of  the  comedy. 

John  Stokes,  Henry  Caubisens,  J. 
Anthony  Smythe,  Ben  Taggart,  Flor- 
ence Roberts,  Eunice  Quedems  and 
Alice  Buchanan  are  in  the  cast. 

*  *  * 

President 

"Laff  That  Off"  still  holds  on  the 
program  of  the  President. 

This  comedy  is  too  good  to  take 
off  the  bill  yet,  according  to  public 
demand,  and  Henry  Duffy's  players 
inclining  to  make  "life  merrier  by 
their  tug  at  one's  appreciation  of 
humor,  will  continue  to  draw  good 
houses. 

Leneta  Lane  is  the  leading  lady 
and  gains  in  popularity  with  every 
performance.  Earl  Lee,  Kenneth 
Daigneau  and  Joseph  De  Stefani 
are  three  stars  combining  their  work 
in  creditable  form  and  presentation. 

Helen  Keers,  Olive  Cooper  and 
Frank  Darien  are  other  players 
bringing  additional  credit  to  the  pro- 
duction. 

Go  to  see  "Laff  That  Off"  and  be 
the  merrier  for  having  seen  it. 
*     *     * 

Warfield 

The  next  featured  attraction  on 
the  screen  at  the  Warfield,  commenc- 
ing Saturday,  is  '•Lovers."  with  Ra- 
mon Novarro  and  Alice  Terry  in  the 
featured  roles.  John  M.  Stahl,  direct- 
t'  the  "Gay  Deceiver"  and  the 
"Dangerous  Age,"  is  the  director  of 
this  new  Metro-Goldwyn-Mayer  pro- 
duction, a  drama  of  scandal. 

"Lovers"  is  a  vivid  story  of  mod- 
ern Spain  in  which  one  sees  slander 
gradually   wreck  human  souls.    It  is 


Betty  bought  a  range  with 
an  Oven  Heat  Control 

The  first  cake  she  made  with  it  was  as 
good  as  mother's 

Betty's  mother  believed  it  took 
years  of  experience  to  bake  well. 

But  Betty  changed  that  theory  the 
other  day  when  she  baked  her  first 
cake  in  her  own  home. 

For  the  range  she  bought  has  an 
Oven  Heat  Control  which  measures 
the  oven  heat  just  as  accurately  as 
Betty  measures  and  mixes  the  ingre- 
dients. In  measuring  and  mixing  she 
eliminates  guesswork.  Now  she  elim- 
inates it  from  baking — because  Betty's 
own  Gas  Range  is  equipped  with  this 
device  that  accurately  measures  the 
oven  heat  and  keeps  the  oven  at  any 
temperature. 

Let  us  or  one  of  the  local  dealers 
explain  more  fully  how  to  bake  your 
costly  ingredients  perfectly  by  means 
of  the  Oven  Heat  Control  on  the  new 
Gas  Range. 


"PACIFIC  SERVICE" 

Pacific  Gas  an  d  electric  Company 

Owned  ■  Operated  •  Managed 

by  Catifornians 


ike  laager  job  brew- 

©wells 

^■^KATJONAI  OUST 

(offee 

"He  better  it  get 


GEO.    W.   CASWELI. 

Sutler  6654  or  Oakland    1017 
Telephone  Direct 

1. 900.900    cups    were    -    rved    at    the 
Panama- Pacific    Interna: iortal    Exposition 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  14,  192r, 


MISCELLANEOUS 

SYNOPSIS  OF  THE   ANNUAL  STATEMENT 

OF 

Associated  Industries  Insurance 


Corporation 


of  San  Francisco  in  the  State  of  California  on  the 
31st  day  of  December,  1926,  made  to  the  Insurance 
Commissioner    of    the    State    of    California,    pursuant 

to    law. 

ASSETS 

Real     estate    

Morti  ages    and    collateral    loans 

Bonds  and  stocks $562,131.99 

Cash  in  company's  office  and   in  banks 55,569.52 

Premiums    in    course  of  collection 244, 082. 90 

Billa    receivable 

Other  ledger   assets 

Ledger   Assets    $861,784.41 

NON-LEDGER    ASSETS: 

Interest  and  rents  due  or  accrued 9,039.07 

Market  value  of  securities  over  book  value....  5,523.01 
Other    non-ledger  assets 

Total    gross    assets    $876,346.49 

Deduct  assets    not    admitted 3,983.78 


Total   Admitted    Assets $872,362.71 

LIABILITIES 

Net    unpaid    claims,    except    liability    and 

workmen's   compensation    $  12.134.00 

Special    reserve    for    unpaid    liability    and 

workmen's    compensation    claims 228,663.24 

Estimated  expenses  of   investigation  and  ad- 
justment   of    claims 200.00 

Total  unearned  premiums  on  unexpired  risks     185,930.80 

Commission    and    brokerage    due    or    to    be- 
come   due    10,437.61 

All    other    liabilities 41,551.48 

Total    Liabilities    (except    capital    and 

surplus.  $478,817.13 

Capita:  220.500.00 

Surplus     173.045.58 

Total    Liabilities,    Capital    and    Surplus $872,362.71 

C.  W.  FELLOWS. 

President. 
L.   H.  MUELLER, 

Secretary. 


FIRE   AND   MARINE 

SYNOPSIS   OF   THE    ANNUAL   STATEMENT 

OF 

The  Hannover  Fire  Insurance  Co. 

of  New  York  in  the  State  of  New  York  on  the  31st 
day  of  December.  192G.  made  to  the  Insurance  Com- 
missioner of  the  State  of  California,  pursuant  to  law. 

ASSETS 

Real   estate   *  907.956.06 

Mortgages  and   collateral   loans 308.350.00 

Bonds   and    stocks    7.007,163.30 

Cash  in  office  and  banks 299.402.14 

Agents'   balances    _ 718.662.95 

Bill  receivable  taken  for  rtek> 1,977.04 

Other  ledger  asseta   4.821.44 

Total    Ledger    Assets $9,248,332.93 

NON-LEDGER  ASSETS: 
Total  interest  and  renta  due  or  accrued....        48.945.54 
Market  value  of  securities  over  book  value  1.762,378.70 
Other   non-ledger  assets 147.039.89 

Gross    assets    $11,196,697.06 

Deduct  assets  not  admitted „ 4.821.44 

Total   Admitted   Assets $11,191,876.62 

LIABILITIES 
Net  amount  of  unpaid  losses  and  claims. .$      723,081.29 

Unearned    premiums    4,841.421.21 

All    other    liabilities    326,688.48 

Total    Liabilities    (except    capital    and 

surplus) $  5.891.190.98 

Capital    1.500,000.00 

Surplus     8,800,684.64 

Total     Capital,     Surplus    and    Other 

Liabilities    $11,191,876.62 

MONTGOMERY  CLARK. 

Vice-President. 

J.   F.   HOLLMAN. 

Secretary. 


notable  in  that  it  reunites  Ramon 
Novarro  and  Alice  Terry,  famous 
pair  of  screen  sweethearts. 

Supporting  the  stars  is  an  unusu- 
ally fine  cast,  which  includes  Edward 
Martindel,  Edward  Connelly,  George 
K.  Arthur  and  Roy  D'Arcy.  There  is 
a  sensational  duel  scene  which  pro- 
vides exciting  suspense. 

On  the  stage  Fanchon  and  Marco 
present  the  "Spring  Idea,"  with  Hen- 
ry Fink,  popular  composer  and  song 
writer,  as  the  featured  artist.  Others 
in  the  cast  are  Edythe  Evans,  Mau- 
reen and  Brother,  the  Rios,  Edward 
Jordon  and  the  Sunkist  Beauties  in 
new  costumes,  new  specialties  and 
new  routines.  Rube  Wolf  and  his 
greater  band  will  offer  a  novel  mu- 
sical program.  *  *  * 
St  Francis 

"Don  Juan"  opens  this  week  at  the 
St.  Francis  Theatre  after  an  extend- 
ed run  in  New  York,  Chicago  and 
Hollywood. 

The  picturization  of  "Don  Juan" 
centers  in  Rome  in  the  days  of  the 
Borgias.  John  Barrymore,  as  the 
handsome  Don  Juan,  is  seen  as  the 
irresistible  cavalier  who  fascinates 
women. 

Alan  Crosland  directed  the  picture 
and  the  supporting  cast  includes 
Mary  Astor,  Estelle  Taylor,  Jane 
Winton,  John  Roche,  June  Marlowe, 
Warner  Oland,  Montague  Love,  Josef 
Swickard,  Phyllis  Haver,  Hedda  Hop- 
per and  Emily  Fitzroy. 

*  *     * 

Pantages 

The  screen  attraction  at  the  Pan- 
tages Theatre  this  week  is  "No  Man's 
Gold."  Tom  Mix  has  another  of  his 
virile  parts  and  his  chief  support  is 
his  inseparable  horse,  Tony. 

The  story  is  woven  about  a  treas- 
ure hunt  in  the  bad  lands,  there  is 
plenty  of  action  to  satisfy  those  who 
crave  adventure. 

On  the  stage  there  are  seven  acts 
of  vaudeville. 

*  *     * 

California 

"Wedding  Bills"  is  the  film  feature 
at  the  California  Theatre  this  week. 
Raymond  Griffith  is  the  star  and  in 
his  support  is  Ann  Sheridan,  a  new 
blonde  beauty  of  the  films.  Also  in 
the  cast  are  Iris  Stuart,  Hallam  Coo- 
ley  and  Vivien  Oakland. 

Griffith  is  best  man  at  so  many 
weddings  that  he  vows  never  to  be 
married  himself  but  the  proper  girl 
comes  along  and  then  all  of  his  views 
are  changed.  The  whole  story  is 
packed  with  laugh-provoking  situa- 
tions. 

Attilio  Laraia  leads  the  California 
orchestra  in  a  concert  and  there  are 

several  short  films  on  the  program. 

*  *     * 

Granada. 

Bebe  Daniels  in  "Senorita"  is  play- 


ing this  week  at  the  Granada  The 
atre.  Miss  Daniels  has  the  role  of  i 
female  Douglas  Fairbanks  in  this  pic 
ture  of  the  Argentine  pampas  when 
she  rides,  fences,  shoots  and  doe,' 
acrobatic  stunts  worthy  of  th( 
swashbuckling  caballero  which  sh< 
impersonates. 

James  Hall  and  William  Powell  an 
in  the  supporting  cast. 

On  the  stage  in  the  Jack  Parting^ 
ton  presentation  are  Helen  Yorke 
Craig  and  Mann,  Moore  and  Shy 
Jack  and  Johnny  Trigg,  Joe  Kearney 
Eddie  McGill,  Berkoff's  Girls  and  Va 
vara  conducting  the  Granada 
chestra. 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN,  Prop. 

French  and  Italian  Dinners — Meals  at  All 

Hours.   Modern  Rooms — Private  Cottages 

AGUA  CALIENTE 

Four  minutes  walk  to  Fetters  Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean    Rooms — Clean    Linen — Clean   Everything 
Kale*    Exceptionally    Reasonable 

TELEPHONE  110 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New    Dance   Hall.    Special   Attractions.     Radio- 
active.   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 

T.   H.   CORCORAN.  Aeua  Caliente, 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


GOLF 

Lessons  by  Appointment 
Six  Lessons,  $10.00 


KNICKERS 
SWEATERS 
HOSE 
STEWART  IRONS 

THE  CLUB  GOLF  SHOP 

529  Post  St.  Prospect  9030 


May   14.  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Golden  Gate 

Starting  with  Saturday's  matinee 
:he  Golden  Gate  will  present  William 
Gaxton,  musical  comedy,  vaudeville 
and  motion  picture  star,  as  the  vau- 
deville headliner  and  Marie  Prevost 
in  her  new  starring  picture,  "Man 
Bait,"  as  the  feature  picture.   Gaxton 

lis  back  in  vaudeville  after  two  sea- 
sons on  Broadway  during  which  time 
he  played  in  the  "Music  Box  Re- 
view," "All  For  You,"  "Betty  Lee" 
and  other  hits.    He  recently  played 

pn  the  Golden  Gate  screen  in  Johnny 
Hines'  starring  comedy,  "Stepping 
Along."  His  new  act  is  a  comedy 
sketch  by  Leon  Errol  titled  "Part- 
ners.' 

Miss  Prevost's  new  picture  is  a 
sparkling  comedy  in  which  she  plays 
the  part  of  a  shop  girl.  In  a  dance 
lall  she  meets  a  millionaire's  son  and 
the  fun  begins.  Kenneth  Thomson 
ind  Douglas  Fairbanks  Jr.  have 
jrominent  supporting  roles. 

A  well  balanced  supporting  vaude- 
ville bill  is  headed  by  Kharum,  the 
:olorful  and  talented  Persian  pianist. 
Kharum  plays  his  numbers  dressed 

'  in  native  costume. 

The  three  Swifts,  speedy  juggling 
:omedians,  have  an  unusual  offering 
md  the  Three  Kemmys  are  Europe- 
in  acrobatic  and  posing  stars  making 
;heir  fourth  American  tour. 

Broken  Toys,  a  novel  act,  present- 
jd  by  Harry  King  and  George  Brown 
will  complete  the  vaudeville  bill. 
The  usual  list  of  short  film  features 

Jind  music  by  Claude  Sweeten's  Gol- 
den Gate  Orchestra  are  added  fea- 
;ures. 

*     *     * 

Drpheum 

_  Houdini's  brother,  Hardeen,  illu- 
sionist, will  headline  the  Orpheum 
Theatre  bill  this  week  with  his  mag- 
ical tricks.  Hardeen  is  very  much 
ke  his  famous  brother  in  some  ways 
jut  has  original  secrets  in  his  magi- 
ian's  act. 

Marie  Cavanaugh  and  Bud  Cooper 
lave  a  song  and  dance  feature  on  the 
lew  bill.  Then  there  is  Billy  Shone, 
;his  week,  who,  with  Betty  Rich- 
nond,  the  Atlantic  City  beauty  con- 
test winner,  will  present  "Lobby 
follies."  Shone  is  a  vaudeville  enter- 
;ainer  of  real  favoritism.  Naughton 
ind  Gold,  funsters;  the  four  Clovelly 
firls  in  "Queen  of  Clubs,"  are  on  the 
Jill. 

"The  Brainless  Wonders."  Brosius 
tnd  Brown,  are  additional  attrac- 
ions  in  stage  features  at  the  Or- 
iheum. 

In  order  to  perpetuate  the  fam<  of 
lis  brother,  Houdini.  it  is  said.  Har- 
leen,  the  week's  headliner,  came  back 
o  the  stage,  although  he  had  retired 
many  years  ago.  In  Houdini's  will 
vere  many  stage  effects  and  magical 
ffoperties   and   with   these.    Hardeen 


is  now  ambitious  to  carry  on  the  ma- 
gician's secrets. 


SOCIETY 

(Continued  from  Page  5) 
Santa  Cruz  Home 
Center  of  Pleasure 

Mr.  and  Mrs.  William  Denman  gave 

a  woodland  picnic  at  their  country 

home  at  the  Santa  Cruz  Big  Trees  in 

honor  of  Sir  Esme  Howard  and  Lady 

Howard,  last  Tuesday,  following  the 

round  of  other  society  affairs  planned 

to  please  the  noted  Britons  in  the  way 

of  unusual  and  beautiful  events. 
*     *     * 

Golf  Club  Luncheon 
Attracts  Society 

One  of  the  largest  luncheons  given 
at  the  California  Golf  Club  was  on 
Thursday,  April  21.  More  than  two 
hundred  members  and  their  guests 
were  present.  Sweet  peas  and  lilacs 
in  pastel  shades  decorated  the  many 
tables,  set  in  the  attractive  sun  porch 
and  dining  room. 

The  afternoon  was  spent  in  play- 
ing bridge  and  Mah  Jongg.  Among 
the  hostesses  of  the  day  were  Mes- 
dames:  Alfred  C.  Skaife,  W.  G.  Can- 
non, H.  A.  Schulz,  Irving  F.  Lyons, 
M.  H.  Schnapp,  A.  J.  Maclure,  A.  H. 
Reinert,  Percy  J.  Shaw,  M.  L.  Hewitt, 
E.  K.  Garrison,  A.  Mortenson,  An- 
drew Nelson,  T.  W.  McClenahan,  J.  L. 


Phillips,  H.  A.  Meek,  C.  L.  Moore, 
James  Beaty,  George  Schafer,  Wil- 
liam H.  Steel,  F.  A.  Humphries,  A.  L. 
Nelson,  Fred  Frisk,  R.  L.  Barrett,  H. 
S.  Thomson. 

*  *     * 

Miss  Elizabeth  Bender  was  hostess 
at  one  of  the  large  bridge  parties  of 
the  week  at  the  Hotel  Whitcomb.  Miss 
Bender  had  her  guests  for  luncheon 
in  Drury  Lane  before  going  to  the 
Roof  Garden  for  cards.  In  her  party 
were  Mesdames :  Martha  T.  Nauman, 
Selby  E.  Pels,  Thomas  A.  Allan,  Ben- 
ning  Wentworth,  Calvin  P.  Hensley, 
Ernest  Drury,  S.  T.  Stormar,  W.  M. 
Beggs,  M.  J.  McBrearty,  William  Van 
Valkenburgh,  and  the  Misses  Mildred 
H.  Hartter,  Cora  Hammer,  Betty  M. 
Noyes,  Emily  H.  Roethe. 

*  *     * 

Mrs.  E.  M.  Quinn  entertained  with 
luncheon  and  cards  at  the  Hotel 
Whitcomb  Tuesday  afternoon.  Lunch- 
eon was  served  in  Drury  Lane,  fol- 
lowing which  bridge  tables  were  ar- 
ranged in  the  Roof  Garden.  Those  in 
the  party  were  Mesdames :  D.  F.  Mc- 
Devitt,  M.  M.  Schick,  Phinn  Bur- 
chard,  Louis  Vezina,  H.  H.  Hoburg, 
Joseph  Gallagher,  James  Trout,  E.  E. 
Quinnlin,  James  Lawson,  William 
Crosby,  Thomas  Dierks  and  Edward 
M.  Quinn. 


nL  Chief 


New  Santa  Fe  train  de  luxe — extra 
fast — extra  fine — extra  fare. 

^California 

Limited 

Exclusively  first  class— no  extra  fare. 

*Nava  j  o 

Standard  Pullmans— Observation  car 
—  Meals  at  Fred  Harvey  Station 
Hotels. 


^Missionary 

Fast  time  to  Kansas  Citv  and  Chicago 

—  through  Standard  and  Tourist 

Sleepers 

c  o  u  r 

To  Chicago  with  Through  Sleeper  for 
Houston  and  New  Orleans. 

nil*  SantaREiglil 

Through  Mississippi -Missouri  River 
Valleys  by  daylight,  with  early  eve- 


ta<S 


ning  arrival  in  Chicago. 

J^s/St-CinydatJ  and  all  topnotchers  in  their  class 
^/*  f\rlr  For  Reservations  and  Train  Schedules 

SAViXd^C/ticktOjfias&Traid Bureaux 

60I  Market  Sueer 

^leg/tone  Sutter  7600 


<m 


Ferry  Depor 


is 


SANTA  ROSA  SAN    JOSE 

>1C  F.-.nh.  S(;ca        WLtf   UjMj  '  Jn  ^ 

STOCKTON 

111  Fas  \uaait  R**J9^£ 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  14,  1927 


Miss  Josephine  Grant  and  Mrs. 
William  Magee,  Jr.,  were  society 
favorites  at  the  Monday  noon  hour  at 
the  St.  Francis  Hotel  this  past  week. 

*  *     * 

May  Day  Tea 

The  charming  May  Day  tea  given 
yesterday  in  the  Laurel  Court  of  the 
Fairmont  Hotel  attracted  consider- 
able attention,  filling  to  capacity  the 
lovely  room  with  its  background  of 
green  and  lattice  work  and  its  over- 
head clusters  of  beautiful  lights. 

The  May  Queen  was  little  Miss  Do- 
lores Phillips,  who  received  her  sub- 
jects in  true  royal  splendor  with  a 
program  of  music,  recitations  and  a 
May-pole  dance,  under  the  direction 
of  Rudy  Seiger,  Laurel  Conwell  Bias 
and  the  Misses  Wyatt.  Many  promi- 
nent society  folks  were  hostesses  on 
this  occasion  when  the  juveniles  were 
the  center  of  loving  attractions. 

*  *     * 

Cable  Brings  Word 
Of  Infant  Daughter 

Mr.  and  Mrs.  B.  J.  Brun  of  this  city 
received  a  cable  this  past  week  from 
their  daughter,  the  former  Elda 
Brun,  now  Mrs.  Einar  Obel,  that  a 
baby  girl  had  come  to  the  home  of 
Mr.  and  Mrs.  Obel.  The  baby  was 
born  at  the  country  estate  of  the 
Obels,  "Haxholm,"  Laurbjerg,  Den- 
mark. Since  their  marriage  Mr.  and 
Mrs.  Obel  have  lived  at  their  pic- 
turesque home  near  the  mountains  of 
Denmark.  Mrs.  Brun,  the  happy 
grandmother,  is  very  prominent  in 
San  Francisco,  socially,  and  is  a 
leader  of  events  in  the  distinguished 

Vittoria  Colonna  Club. 

*  *     * 

Bridge  Luncheon 

Miss  Izetta  Rosenbaum  entertained 
a  number  of  her  college  friends  at  a 
bridge  luncheon  given  last  week  at 
the  Whitcomb  Hotel. 


Mrs.  Chandler  Howard  was  hostess 
to  a  party  of  six  friends  at  luncheon 
last  Monday  at  the  St.  Francis. 

Mrs.  George  Thierbach,  who  al- 
ways looks  so  adorable,  lunched  with 
Mrs.  Stuart  S.  Hellman. 

Mrs.  A.  B.  Spreckels  had  a  party  of 
friends  at  her  table. 

Mrs.  Charles  Howard  and  Mrs. 
Angel  Elizalde,  both  so  popular  in 
the  peninsula  smart  set,  and  Mrs. 
Bruce  Dohrmann,  with  Miss  Phyllis 
Fay  as  her  guest,  were  enjoying 
themselves  at  the  Monday  luncheon 
of  fashionables. 

Mrs.  B.  F.  Schlesinger  presided 
over  a  table  with  four  friends  as  her 
guests.  Mrs.  E.  L.  Heller,  Mrs.  I.  W. 
Hellman,  Mrs.  Carl  Raiss  and  Mrs. 
Albert  Ehrman  made  up  another 
luncheon  party  of  four. 
Hypatia  Anniversary 


Hypatia  Anniversary 

The  anniversary  luncheon  of  the 
Hypatia  Club,  held  this  past  week  in 
the  Room  of  the  Dons,  Mark  Hopkins 
Hotel,  was  one  of  the  outstanding 
events  in  the  local  club  world,  for  it 
presented,  in  beautiful  floral  array,  a 
galaxy  of  women  whose  aim  has  been 
the  study  of  literature,  music  and  art. 
Women's  Clubs. 

Mrs.  H.  Welcome  and  Mrs.  S. 
Cleary  had  charge  of  the  reserva- 
tions. Mrs.  Leslie  R.  Morcom  was  re- 
sponsible for  the  beautiful  decora- 
tions, which  were  a  distinctive  part  of 
the  twentieth  birthday  anniversary 
of  Hypatia  Club. 

The  hospitality  committee  com- 
prised Mesdames  L.  A.  Pfeiffer,  T.  E. 
Burrill,  William  Grandeman,  J.  W. 
Dowdell.  Mrs.  Joseph  R.  O'Donnell 
was  chairman  of  the  program  com- 
mittee. On  the  reception  committee 
were  Mesdames  Susannah  Bray,  L.  R. 
Morcom,  Theodore  Lenzen,  J.  A.  For- 
tune, N.  Lawrence  Nelson,  Dr.  W. 
Byrne  and  Mrs.  Richardson. 


Musical  Features 

Many  delightful  musical  features  i 
were  part  of  the  program,  including ' 
piano  solos  by  Pauline  Hillebrand 
Suber ;  violin  solos,  Mrs.  Cecil  Allan  I 
Moss ;  vocal  solos,  Mrs.  L.  Ewers  with 
Mrs.  T.  E.  Burrill  at  the  piano;  vocal 
solos,  Mrs.  Phillip  Aaronson  with 
Pauline  Suber  at  the  piano ;  a  playlet, 
"Marrying  Her  Husband,"  was  given 
with  a  cast  of  members  including 
Mrs.  L.  A.  Pfeiffer,  Mrs.  Thomas 
Cator,  Mrs.  Kathleen  Byrne,  Mrs.  F. 
W.  Gnekow,  Mrs.  L.  Ewers,  Mrs.  J.  J. 
O'Neill,  Mrs.  L.  E.  Penniman,  Mrs. 
Leslie  R.  Morcom  and  Miss  Dorothy 
Boardman. 

A  large  silk  American  flag  was  pre- 
sented to  Hypatia  Club  by  officers  of 
the  District  Federation  for  their  rec- 
ord in  Federation  News  membership. 

Mrs.  Charles  Virden  and  Mrs.  Hor- 
ace Morgan,  Miss  Mary  Clark  and 
Miss  Cecelia  Casserly  were  most  at- , 
tractively  gowned  in  the  latest  modes 
at  Monday's  luncheon,  where  the 
fashionable  gathered  in  the  garden 
room  of  the  St.  Francis. 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 


Established  1871 


ERNEST   F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


May  14,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


STATE  AND  CITY  NOTES 


dotor  Carnival  to 
Celebrate  Bridge  Opening 

Vallejo,  May  10.  —  Sensational 
racht  races,  motor-boat  races,  row- 
ng  races  will  feature  the  entertain- 
nent  program  at  the  Carquinez 
Jridge,  Saturday  morning  and  after- 
loon,  May  21st,  when  the  world's 
;reatest  highway  structure  is  for- 
nally  dedicated  and  opened  to  traffic. 

Under  the  direction  of  the  Pacific 
]oast  Yachting  Association,  a  fleet 
f  yachts  and  motor  boats  numbering 
very  yacht  and  motor  boat  club  on 
Kan  Francisco  bay,  will  assemble  in 
"arquinez  Straits  oposite  Vallejo  on 
he  morning  of  May  21st. 

Beginning  at  10  o'clock,  the  first 
f  the  spectacular  boat  races  will  be 
taged.  These  will  continue  through- 
ut  the  forenoon. 

Following  the  dedication  ceremon- 
es  scheduled  for  1:30  o'clock,  the 
ensational   aquatic   events   will  con- 

me. 

The  Vallejo  Yacht  Club  will  be 
osts  to  the  visiting  yachtsmen  and 
heir  guests,  keeping  open  house. 

Thousands   of  dollars   in   valuable 

ophies  will  be  awarded  the  winners 
the  sensational  races. 

The  event  will  bring  together  the 
reatest  number  of  pleasure  and 
acing  watercraft  ever  assembled  in 
an  Francisco  bay. 

The  motorboat  owners  of  the  Sac- 
amento  and  San  Joaquin  rivers  have 
lso  been  invited  to  bring  down  their 

leediest  craft  and  compete  for  the 
fees. 

Because  of  the  towering  heights  of 
he  North  and  South  shores  of  Car- 
uinez  Straits,  the  thousands  of  mo- 


torists parked  on  both  sides  of  the 
turbulent  strait  waters  will  have 
a  splendid  view  of  the  boat  races 
below. 

Thomas  O'Hara  of  Vallejo  is  in 
charge  of  the  sub-committee,  Carqui- 
nez Bridge  Celebration  Committee, 
arranging  the  sensational  sports  fea- 
tures of  the  opening  day  celebration. 
*     *     * 

Woman's  Club  Building 
Dedicated  by  Player's  Guild 

The  Woman's  Club  Building  Asso- 
ciation has  invited  the  Player's  Guild 
to  open  their  Playhouse  on  May  31st. 
The  Califia,  a  modernly  equipped 
playhouse  located  in  the  new  Wom- 
an's Club  Building,  will  serve  as  the 
new  home  of  the  Player's  Guild  the 
coming  season.  As  a  fitting  close  to 
a  successful  season,  the  Player's 
Guild,  under  the  management  of  Mr. 
Reginald  Travers,  will  present  two 
weeks  of  repertoire,  incorporating 
their  most  successful  plays,  many  of 
them  given  by  request. 

Minick,  produced  for  the  first  time 
in  San  Francisco,  will  be  presented 
on  the  opening  evening. 

Vladimir  Shavitch 
Will  Conduct 

Vladimir  Shavitch.  for  the  past 
five  years  Conductor  of  the  Syracuse 
Symphony  Orchestra,  will  be  one  of 
the  guest  conductors  of  the  San 
Francisco  Symphony  Summer  Series. 
Mr.  Shavitch  and  his  charming,  tal- 
I  wife,  Madame  Tina  Lerner,  re- 
1  in  this  city  during  the  years 
1915-1916-1917,  and  have  a  very 
large  circle  of  friends  who  are  look- 
ing  forward  to  their  visit  in  August, 
with  a  gri  at  deal  of  pleasure  and  an- 
ticipation. 

Mr.  Shavitch,  prior  to  his  arrival 
here,  is  to  conduct  in  the  Hollywood 
Bowl.  Vladimir  Shavitch.  who  has 
iy  established  an  enviable  posi- 
tion for  himself  in  principal  Euro- 
pean capitals  as  guest  conductor  of 
famous  orchestras,  is  enroute  at 
nt  lo  Europe,  following  the  clos- 
ing concert  of  the  Syracuse  Sym- 
phony  Orchestra,  to  conduct  this 
spring.  He  has  already  repeatedly 
app  ared  as  guest  conductor  of  the 
is  London  Syi  iphony,  the  Lam- 
oureux  and  Pasdeloup  orchestras  of 
-.  and  recently  conducted  the  De- 
troit Symphony  Orchestra  of  which 
Ossip  Gabrilowitsch  is  the  perman- 
ently engaged  leader. 

On  this  present  European  trip  Mr. 


Shavitch  will  conduct  the  Paris  Con- 
sertoire  Orchestra,  which  the  French 
Government  sent  to  America  under 
the  direction  of  Messager  during  the 
World  War,  and  will  fulfill  an  engage- 
ment as  conductor  of  the  Orchestra 
Filarmonica  of  Madrid,  Spain,  thus 
adding  another  chapter  to  his  artistic 
triumphs.  Syracuse  critics  and  musi- 
cians have  expressed  themselves  as 
proud  to  have  the  musical  reputation 
of  their  city  carried  to  the  Pacific 
Coast  through  Mr.  Shavitch.  During 
the  year  just  closed,  the  Syracuse  or- 
chestra has  shown  symphonic  devel- 
opments greatly  surpassing  all  ex- 
pectations, making  the  organization 
one  of  the  leaders  of  its  kind  in  Am- 
erica. The  gigantic  Beethoven  Cycle 
of  Concerts  in  which  Mr.  Shavitch 
conducted  all  nine  Beethoven  Sym- 
phonies, left  a  deep  impression  and 
reflected  the  greatest  of  credit  on 
both  the  orchestra  and  its  conductor. 
Mr.  Shavitch  will  be  in  San  Fran- 
cisco to  lead  the  concert  of  August 
16th  and  Madame  Lerner,  the  only 
guest  artist  of  the  entire  summer 
series,  will  appear  as  soloist  in  the 
Liszt  E  Minor  Concerto,  one  of  the 
most  brilliant  concertos  in  her  reper- 
toire. 


W.  W.  HEALEY 

NOTARY  PUBLIC  — INSURANCE 
BROKER 

208    CROCKER    BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


MOUNTAIN     SPRINGS    WATER 

"Bottled  at   the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA  STREET— GARFIELD    -II 


S.  A.  LOVEJOY 

WILL   BRING 

ORDER 
Out  of  Chaos! 

In  your  Books. 
Financial  Statement- 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SEI 

26s  Market  St..  Room  101 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  14,  1927 


Four  Hand  Piano  Recital 

Considerable  interest  in  the  con- 
cert given  in  honor  of  the  National 
Convention  of  Pen  Women  at  the  St. 
Francis  Hotel  this  afternoon  at  three 
o'clock  is  occasioned  by  the  appear- 
ance after  an  absence  from  the  con- 
cert stage  of  Miss  Esther  Deininger 
and  Mrs.  Albert  G.  Lang  in  the  some- 
what rare  but  exceedingly  difficult 
art  of  four  hand  piano  recital. 

These  young  ladies,  who  are  true 
exponents  of  music  in  its  purest 
form,  have  acquired  the  art  of  mak- 
ing the  two  instruments  speak  as 
one  in  phrasing,  tone  and  color,  and 
it  will  be  a  real  pleasure  to  again 
have  the  opportunity  of  noting  their 
development  along  the  lines  set  by 
those  brilliant  and  splendid  musi- 
cians, Maier  and  Pattison,  so  well  and 
favorably  known  to  the  music  loving 

public. 

*     *     * 

Popular  Astronomy 

Under  the  auspices  of  the  Astro- 
nomical Society  of  the  Pacific,  a  free 
lecture  will  be  given  in  the  Audito- 
rium of  the  Pacific  Gas  &  Electric 
Company  Building,  No.  245  Market 
St.,  on  Monday  evening,  May  16th., 
at  the  hour  of  8  o'clock  p.  m.,  by  Dr. 
William  F.  Meyer,  Associate  Profes- 
sor of  Astronomy  in  the  University 


Phone   Sutter   3278 

William  Herbst  &  Company 

{Formerly   with   Shrove   &   Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and   Watches   a    Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco,   Calif. 

Call    and    Deliver    in    San    Francisco.    Alameda 

and  San  Mateo  Counties 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual  Attention  Given  to 

Each  Order 

Office  and  Works:    1625   Mission   8t. 

Phone  Market   7913 

Branch   Office:    760    Sutter   Strest 

(Hotel   Canterbury  Bldg.) 
Phone    Prospect    984S 

Work  Called  for  and  Delivered 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  On*  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone    Garfield    3852 


564   Market  St. 


of  California,  on  "A  STUDY  OF  OR- 
IGINS." 

This  most  fascinating  branch  of 
the  science  of  Astronomy  deals  with 
the  past  history  and  the  future  de- 
velopment of  the  stars,  the  sun  and 
planets,  including  our  Earth.  The  lec- 
ture is  free  and  the  public  is  cordially 
invited. 

*  *     * 

Boardwalk  Parade 

SANTA  CRUZ,  May  14.  —  Entry 
blanks,  both  for  the  Pirate  Girls' 
Boardwalk  Parade  and  the  Baby  Pi- 
rate Parade  to  be  held  here  in  con- 
nection with  the  $10,000  Treasure 
Hunt  on  Santa  Cruz  Beach,  June  5, 
have  been  printed  and  can  be  ob- 
tained by  writing  M.  C.  Hall,  Chair- 
man of  the  Parade  Committee,  Santa 
Cruz. 

Elaborate  prizes  are  offered  in 
both  parades.  In  the  Pirate  Girls' 
Boardwalk  Parade,  in  addition  to 
grand  prizes  for  the  most  beautiful 
girl  pirate  and  the  most  attractive, 
original  and  comic  Pirate  costumes, 
special  prizes  are  being  offered  for 
the  prettiest  girl  pirate  from  San 
Francisco,  Oakland,  San  Jose,  Stock- 
ton, Sacramento,  Fresno,  Modesto, 
Merced  and  Santa  Cruz. 

In  the  Baby  Pirate  Parade  there 
will  also  be  special  prizes  for  the  best 
costumed  babies  of  any  age  from  the 
same  cities,  as  well  as  grand  prizes 
for  the  best  costumes,  best  decorated 
buggy  and  other  vehicles,  and  for  the 
best  babies  of  various  ages.  There 
will  also  be  special  trophies  for  the 

best  sets  of  twins  and  triplets. 

*  *     * 

Remarkable  Development  Shown 
By  Exhibition  of  Architecture 

On  Sunday,  May  1st,  the  opening 
day  of  the  Exhibition  of  Architecture 
at  the  De  Young  Memorial  Museum 
in  Golden  Gate  Park,  27,730  persons 
visited  the  exhibit.  This  great  collec- 
tion of  photographs,  drawings  and 
models,  over  700  separate  exhibits — 
makes  a  most  impressive  showing  for 
the  recent  development  of  the  San 
Francisco  Bay  region  architecturally, 
both  in  quantity  and  quality. 

The  newer  tendencies  in  residence 
architecture  are  shown  by  many 
beautiful  photographs,  sketches  and 
plans,  including  the  complete  archi- 
tectural history  of  the  Garfield  D. 
Merner  residence  at  Hillsborough,  de- 
signed by  Willis  Polk  &  Company. 
The  exhibition  will  remain  open  daily 
from  10  to  5  o'clock  during  the  entire 
month  of  May. 

*  *     * 

Information  for  Izaac  Waltons 

While  practically  all  of  California's 
trout  streams  opened  to  fishermen 
on  May  1st,  there  are  some  sections 
that  are  not  open,  according  to  the 
fish  and  game  laws  of  California. 


The   closed   districts   are   outlined 

below : 

District  2i/2  which  includes  all  of 
the  townships  in  Mendocino  County 
that  border  on  the  Pacific  Ocean  and 
townships  13,  14,  15,  16,  17  and  18 
North  Range  16  West. 

District  23  consists  of  the  waters 
of  Lake  Tahoe  and  the  Truckee  River 
and  all  streams  flowing  into  them  and  I 
all  lands  within  the  drainage  basin  of  I 
said  lake  and  river  in  California. 

District  24,  which  includes  the  wa- 
ters of  Silver  Lake,  Twin  Lakes, 
Blue  Lakes,  Meadow  Lake  and  Wood 
Lake  and  all  streams  flowing  into 
said  lakes  and  all  lands  lying  within  i 
the  drainage  basin  of  said  lakes  and 
streams,  all  being  within  the  counties 
of  Alpine  and  Amador. 

District  25,  which  includes  the  wa- 
ters of  Lake  Almanor  and  all  streams 
flowing  into  said  lake,  and  all  lands 
lying  within  the  drainage  basin  of 
said  streams  and  lake,  all  being  with- 
in the  counties  of  Plumas  and  Lassen. 

However,  fishermen  may  try  their 
luck  in  any  lake  in  any  of  the  above 
districts  which  has  an  area  of  25 
square  miles  or  more,  starting  on 
May  1st.  This  provision  of  the  law 
permits  fishing  in  Lake  Almanor. 

All  fishermen  must  have  licenses 
and  should  get  a  copy  of  the  gamei 
laws  and  read  them  carefully,  officers 
of  the  fish  and  game  commission  re- 
quest. 


Venerated  Relics 

The  first  sandwich  was  said  to 
have  been  made  in  the  seventeenth 
century.  Replicas  of  the  original  are 
exhibited  in  glass  cases  at  all  railway 
stations. — London  Opinion. 


Travel  Made  Easy 
"Were  you  in  Paris,  London,  Be: 

"I  really  couldn't  tell  you.  My  hus 
band  bought  all  the  tickets." — Buen 
Humor,  Madrid. 


13- 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and   Night 

City    Sightseeing J3.00  per  hour 

Shopping 2.50  per  nour 

Short   Trips.    Taxicab    Rates 

PROSPECT 

4000 


585   Post.   St.. 
San  Francisco 


lay  14,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


Diary  of  a  Dupe 

DIARY  OF  AN  OLD  BOHEMIAN, 
by  Thomas  Nunan.  Harr  Wagner 
Publishing  Co.,  San  Francisco; 
$2.00. 

We  have  had  a  sufficient  number 
of  diaries  of  sophisticated  young  la- 
dies, heralded  by  GENTLEMEN 
PREFER  BLONDES.  This  book, 
however,  gives  a  new  slant  on  "rou- 
elistic"  affairs,  from  the  angle  of  the 
gullible  male.  The  poor  old  roue  was 
duped  from  the  start,  when  he  was 
deserted  at  the  altar.  From  then  on 
he  decided  to  be  a  dire  heart-smash- 
er, a  wrecker  of  feminine  life.  He  is 
preyed  upon  financially  by  one  wom- 
an after  another,  but  keeps  his  illu- 
sion, that  he  is  a  diabolical  man  with 
the  women. 

Mr.  Nunan  juggles  the  absurd  deli- 
cately, whimsically,  never  overstep- 
ping his  boundaries  into  the  bald 
type  of  satire.  The  background  of 
the  tale  is  very  cleverly  woven  into 
the  humor  of  the  tale,  the  Bohemian 
atmosphere  of  the  pre-fire  days 
touched  with  appealing  color  and  wit. 
The  author  is  a  widely  known  jour- 
nalist, for  many  years  dramatic  critic 
on  the  staff  of  the  San  Francisco  Ex- 
aminer, so  the  publishing  of  the  book 
has  been  a  special  event  in  Bohemian 
San  Francisco.  Mr.  Nunan  is  to  give 
an  interesting  talk  this  Saturday, 
May  14th,  in  the  Paul  Elder  Gallery 
at  2:30  o'clock,  his  subject  being 
"The  Recollections  of  a  Critic,"  in 
which  he  will  discuss  in  his  whim- 
sical fashion  his  various  experiences 
at  the  stage  door  and  intimate  hap- 
penings of  editorial  offices. 
*     «     * 

Boon  to  Free  Lances 

WHERE     AND     HOW     TO     SELL 
MANUSCRIPTS,    by    William    B. 
McCourtie.  The  Home  Correspond- 
ence School,  Springfield,  Mass. 
This  is  the  most  superior  listing  of 
manuscript    markets    yet    published, 
without  a  doubt.   The  book  is  unbur- 
dened   with    bulky    notes,    but    con- 
tains the  desired  lists  in  a  convenient 
arrangement  for  the  writer.    For  in- 
stance,   the   literary    periodicals   are 
grouped  in  two  parts,  the  first  con- 
taining those  of  the  hardiest  charac- 
ter,   of    undebatable    standing,    the 
second  containing  those  not  in  any 
way  questionable,  but  simply  of  more 
changeable  standing.    The  thorough 
treatment  of  manuscript  markets  can 


Edited  by  ELEANOR  WILLIAMS 

best  be  shown  by  listing  some  of  the 
many  group  heads,  such  as  Women's 
and  Household  Periodicals,  Agricul- 
tural Publications,  Juvenile,  Relig- 
ious, Newspapers,  Canadian  Newspa- 
pers, Syndicates,  Educational  Publi- 
cations, Sports  Magazines,  First 
Group  and  Second  Group  of  Literary 
Periodicals,  Photoplay  Magazines, 
Photoplay  Producers,  Photographic 
Magazines,  Photograph  Markets, 
Greeting  Card  Markets,  Markets  for 
Humor,  Dramatic  and  Theatrical 
Journals,  Theatrical  Producers,  Vau- 
deville Producers,  Little  Theatres, 
Musical  Journals,  Song  Publishers, 
Art  Magazines,  Verse  Markets,  Class 
and  Trade  Publications  grouped  sep- 
arately in  over  forty  trades,  Cana- 
dian Magazines,  Canadian  Book  Pub- 
lishers, Book  Publishers,  British  Pe- 
riodicals, British  Publishers,  Foreign 
Periodicals  and  Newspapers,  etc. 

A  list  of  discontinued  publications 
is  inserted  for  the  benefit  of  those 
unaware  of  changes  recently  made  in 
the  manuscript  market.  The  Law  of 
Copyright  is  explained  in  detail,  and 
the  question  of  Authors'  Rights 
made  equally  clear.  Certainly  the 
whole  is  the  most  accessible  and  com- 
plete listing  yet  made  for  the  writer 
anxious  to  sell  his  wares  in  the  proper 
channels. 


Called  "Pernicious"  in  Boston 

AS  IT  WAS,  by  H.  T.    Harpers. 

This  is  the  book  so  berated  by  cer- 
tain Boston  "uplifters"  as  being  de- 
rogatory to  every  good  purpose;  in 
fact,  as  being  the  most  pernicious  of 
a  list  of  pernicious  books  recently 
published.  Which  fact  merely  re- 
flects the  sordidness  of  mind  popular 
with  such  objectors.  It  mirrors  the 
state  of  things  in  Boston,  where  it  is 
said  more  suppressed  books  are  sold 
than  in  any  city  in  the  country. 

"As  It  Was"  is  as  beautiful  a  story 
of  love  as  we  have  in  the  English 
language,  perhaps,  written  by  the 
widow  of  Edward  Thomas,  a  poet 
killed  in  the  late  war.  Frankly  and 
poetically  she  tells  the  development 
of  their  love  affair,  of  what  they  feel, 
as  well  as  of  what  they  think,  talk 
about  on  long  walks,  dream  of  for  the 
future,  and  of  what  they  read  and 
ponder.  Gradually  through  the  story 
one  realizes  in  all  its  fresh  glory  just 
what  the  misabused  term  "love" 
actually  means ;  what  the  natural  at- 


traction of  a  man  for  a  woman  con- 
sists of,  when  stripped  of  unnatural 
complications,  of  shams  and  intrigue 
and  false  modesty.  There  is  the  most 
fundamental  appreciation  of  the 
physical,  of  the  beauty  of  the  human 
body  as  akin  to  the  beauty  of  flowers 
and  trees,  of  the  primitive  joy  in 
motherhood,  as  in  the  natural  bud- 
ding of  a  flower.  And  there  is  even 
stronger  the  spiritual  joy  in  each 
other,  and  the  delight  of  mental  com- 
radeship. Such  a  record  of  life  re- 
veals the  common  stream  of  litera- 
ture as  a  shallow  reflector  of  life,  as 
even  false  to  life,  for  the  great  ma- 
jority of  books  are  concerned  with 
what  people  say  to  each  other,  and 
with  what  circumstances  force  them 
to  do,  rather  than  with  what  these 
people  actually  are  to  themselves  and 
with  each  other. 

Attempts  at  frankness  are  in  dan- 
ger of  dwindling  into  emotional  inex- 
pressiveness,  into  an  Andersonian 
dawdling  with  words.  This  revela- 
tion, however,  is  significant  through- 
out because  of  the  unusual  mind  that 
interprets  each  gesture  and  thought; 
and  again,  the  story  is  not  of  the 
"confession"  type  of  the  repressed  or 
unfit,  but  of  the  love  of  an  ideally 
normal  woman  for  the  man  she 
loves,  told  with  power  unhampered 
by  conventions  or  mere  words. 


Author's  Afternoon 

Arthur  W.  Rider,  of  the  Univer- 
sity of  California,  whose  vivid  and 
scholarly  translations  have  given  new 
life  to  gems  of  Sanskrit  literature, 
will  speak  in  the  Paul  fflder  Gallery 
Saturday  afternoon,  May  21st,  at 
2:30  o'clock  on  "The  Panchatantra." 
Dr.  Rider's  recent  version  of  "The 
Panchatantra,"  published  by  The  Un- 
iversity of  Chicago  Press,  while  full 
of  the  tang  of  modern  locutions,  re- 
tains the  flavor  of  the  centuries  that 
have  reveled  in  these  wise  tales.  This 
is  an  Author's  Afternoon  and  there 
will  be  no  admission  charge. 


Books    thai    are    reviewed    In    the    S>*»    Letter 
ran  be  obtained 

at  PAUL  ELDER'S 

AND  PAIL  ELDERS   LIBRARY 
HI  Pact  Street  San  Franriau.  Calif. 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  14,  1927 


PIONEER 


The 
Name 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner   to    Bhow    you 


1j*VJ^7TlH:l:M:H:l--ir  samples. 

BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First  Street,    San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established    13   Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

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506  MARKET  STREET 
Phone   Douglas   649 


San  Francisco 
Laundry 

<A   Soft  Water   Laundry) 


San    Francises 
West    7U3 


Burlineame 
478 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now  ready  for   your  early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


-e,  you  pay  no  more  /? 


"The^feice  o/a Thousand  Gardens' 

224-226  GrantAve.     TeLKearny  4975 


Petrol  Paragraphs 


By  E.  V.  WELLER, 

National  Automobile  Club 

One  of  the  outstanding  exhibits 
at  the  Automobile  Show  of  1902,  was 
a  22  horse  power  eight-seated  Daim- 
ler car  which  was  specially  construct- 
ed for  King  Edward  the  Seventh. 

The  car  was  entered  from  the  rear 
and  seated  six  people,  the  bench  run- 
ning around  on  four  sides;  two  occu- 
pants faced  forward,  two  backward 
and  two  sideways.  The  corner  seats 
at  the  rear  were  intended  for  the 
more  exalted  occupants  as  they  had 
raised  backs  like  Victorian  arm- 
chairs. A  huge  roof  was  carried  on 
six  steel  pillars,  glass  panels  and  lea- 
ther curtains  were  part  of  the  equip- 
ment. The  driver  and  mechanic  had 
no  protection  whatsoever  from  the 
weather. 

Another  interesting  exhibit  of 
twenty-five  years  ago  was  an  engine 
which  had  been  designed  to  run  on 
paraffine. 

One  of  the  sensations  of  1902  was 
the  arrest  of  the  King  of  Italy  by  an 
active  policeman  who  caught  His  Ma- 
jesty in  a  police  trap  in  a  northern 
province.  As  the  King  was  traveling 
incognito,  some  time  elapsed  before 
he  was  able  to  convince  the  arresting 
officer  of  his  identity. 
*     *     * 

A  bill  was  introduced  at  the  recent 
session  of  the  California  legislature 
to  provide  for  a  survey  of  the  grade 
crossings  in  the  state.  As  this  sur- 
vey may  be  made  by  Federal  engi- 
neers without  expense  to  the  State 
Government,  the  bill  died  in  com- 
mittee. 

The  number  of  accidents,  however, 
that  take  place  at  grade  crossings, 
points  out  the  necessity  of  some  ac- 
tion being  taken  in  this  matter. 

The  Government  reports  show  that 


in  the  United  States  at  the  present  ; 
time  there  are  232,755  grade  cross-  I 
ings.  Of  this  number  only  27,161  I 
have  any  signal  device  or  warning  for  j 
highway  users. 

Two  hundred  five  thousand,  five 
hundred  ninety-four  grade  crossings, 
therefore,  are  unprotected  and  are  a 
constant  menace  to  the  life  and  limb 
of  the  passing  motorist. 

In  1925  one  driver  out  of  every 
nine  thousand  in  the  United  States 
lost  his  life  in  a  grade  crossing  acci- 
dent. The  elimination  of  grade  cross- 
ings will  require  a  considerable  time. 
The  cost  would  be  stupendous  and 
there  are  many  difficulties  in  the 
way.  Protection,  however,  at  all 
grade  crossings  is  a  necessity. 

Warning  signals,  gates  or  signs 
are  necessary  if  we  are  to  equal  the 
records  of  England  and  France;  the 
former  with  a  ratio  of  one  death  to 
65,000  and  the  latter  with  a  ratio  of 
one  to  forty-five  thousand. 

*  *     * 

Major  H.  O.  D.  Segrave,  who  re- 
cently established  a  world's  record  of 
203  miles  an  hour  in  a  gigantic  Sun- 
beam car,  greatly  admired  the  prow- 
ess of  the  American  traffic  officer. 

While  he  was  driving  to  the  Day- 
tona  track  at  a  speed  of  between  60 
to  65  miles  an  hour,  he  lost  his  hat. 
One  of  the  motorcycle  officers  who 
was  riding  beside  the  car,  turned  his 
machine  around,  raced  back  up  the 
road,  picked  up  the  hat  without  stop- 
ping his  machine  or  dismounting  and 
returned  while  the  Segrave  car  was 
still  speeding  along  at  45  miles  an 
hour. 

This  performance,  on  the  part  of 
the  Yankee  motorcyclist,  impressed 
the  English  party  more  than  even 
the  record-breaking  feat  on  the  Flor-  I 

ida  track. 

*  *     * 

She  Took  No  Chances 

Jessie — I  wanted  to  see  what  Bill 
would  do;  so  I  refused  him  when  he 
first  asked  me  to  marry  him. 

Joan — But  he  might  have  rushed 
off  without  asking  for  an  explana-    1 
tion. 

Jessie  —  Hardly,    I    had    the    door    ' 
locked. — Kansas  City  Star. 


ASSESSMENT  NOTICE 

The  MINERAL  DEVELOPMENT  COMPANY,  loca- 
tion of  principal  place  of  business,  San  Francisco, 
California. 

Notice  is  hereby  Riven  that  at  a  meeting  of  the 
Directors  held  on  the  19th  day  of  April.  1927,  an 
assessment  of  one-half  cent  per  share  was  levied  upon 
the  issued  capital  stock  of  the  corporation,  payable 
immediately  in  legal  money  of  the  United  States, 
to  the  Secretary,  at  the  office  of  the  company.  Room 
245,    Monadnock    Building,    San    Francisco,    Calif. 

Any  stock  on  which  this  assessment  shall  remain 
unpaid  on  the  28th  day  of  May,  1927.  will  be  de- 
linquent and  advertised  for  Bale  at  public  auction, 
and  unless  payment  is  made  before,  will  be  sold  o» 
Thursday,  the  24th  day  of  June,  1927,  to  pay  the 
delinquent  assessment,  together  with  costs  of  adver- 
tising  and   expense   of   sate. 

M.  J.  SEELY,  Secretary, 
245  Monadnock   lildg.,  San   Francisco.  Calif. 


May  14,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


To  Lovers  of  Earth :   Fair  Warning 

Give  over  to  high  things  the  fervent  thought 
You  waste  on  Earth ;  let  down  the  bar 
Against  a  wayward  peace  too  dearly  bought 
Upon  this  pale  and  passion-frozen  star. 
Sweethearts  and  friends,  are  they  not  loyal  ?    Far 
More  fickle,  false,  perverse,  far  more  unkind 
Is  Earth  to  those  who  give  her  heart  and  mind. 


And  you  whose  lusty  youth  her  snares  intrigue, 

Who  glory  in  her  seas,  swear  by  her  clouds, 

With  Age,  man's  foe,  Earth  is  ever  in  league ; 

Time  resurrects  her  even  while  he  crowds 

Your  bloom  to  dust,  and  lengthens  out  your  shrouds 

A  day's  length  or  a  year's.    She  will  be  young 

When  your  last  cracked  and  quivering  note  is  sung. 

i 

Her  beauty  will  remain,  sufficient  still 

Though  you  are  gone,  and  with  you  that  rare  loss 

That  vanishes  with  your  bewildered  will. 

And  there  shall  flame  no  red,  indignant  cross 

For  you,  no  sharp  white  scar  of  wrath  emboss 

The  sky,  no  blood  drip  from  a  wounded  moon, 

And  not  a  single  star  chime  out  of  tune. 

— Countlee  Cullen  in  Harper's. 


Red  Roses 

I'm  waitin'  for  de  springtime 

When  de  tulips  grow — 
Sweet,  sweet  springtime 

When  de  tulips  grow; 
'Cause  if  I'd  die  in  de  winter 

They'd  bury  me  under  snow. 

Un'neath  de  snow.  Lawd, 

Oh,  what  would  I  do? 
Un'neath  de  snow. 

I  say  what  would  I  do  ? 
It's  bad  enough  to  die  but 

I  don't  want  freezin'  too. 

I'm  waitin'  for  de  springtime 

An'  de  roses  red, 
Waitin'  for  de  springtime 

When  de  roses  red 
'LI  make  a  nice  coverin' 

Fer  a  gal  that's  dead. 

— Langston  Hughes  in  Poetry. 


LOU  W.  SARTOR,  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We  Carry  AH  Popular  Brands  Eastern  and  Western   Oils 

New  Method  Washing  and   Polishing 

Equipped   With    Latest   Type  Hydraulic   Lifts 

Oiling  and  Greasing — Battery  Service 

AT   CALPET   GAS   STATION 

Post  and  Franklin   Streets  San    Francisco,   Calif. 


GRAYSTONE    130 


OPEN   DAY  AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction    with 

St.    George    Garage,   410    Bush    St.  Monarch    Garage,    1361    Bush    St. 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


p 

■ 

r* 

B      ^1 

*% 

LM 

t! 

X 

m 

k, 

i 

Take  Your  Kitchen  Camping  * 

The  Utility  Auto  Kitchenette 

provides  all  the  comforts  of  home  and  makes  camp- 
ing a  real  pleasure.  Table,  stove,  oven,  ice  box  and 
pantry — all  combined  in  a  strong  metal  cabinet.  It 
can  be  carried  on  running  board  or  trunk  rack  of  any- 
automobile.    Weighs  only  sixty-five  pounds. 

Sold  by  All  Dealers  in  California 

Send  for  illustrated  literature  describing  Utility  Kitchenette 


UTILITY  AUTO 
KITCHENETTE 


"It's  the  Camper's 
(ft*  " 


Riddle  Sheet  Metal  Works 

1073  Folsom   Street 

San  Francisco,  Calif. 

Open  Saturday  all  day. 


CARQUINEZ  BRIDGE 

"World's  Greatest  Highway  Span" 

OPEN  MAY  21st  1927 

"THE    SHORT    WAY" 

Between 

San  Francisco  Bay  Area  and  Points  North 

Until  Completion 

ANTIOCH  BRIDGE 

Is  the 

SHORT,  QUICK  ROUTE 

OPEN  ALL  NIGHT 


No  Ferries 


No  Delays 


AMERICAN   TOLL-BRIDGE  CO. 


525  Market  St. 

San  Francisco,  Cal. 


Oscar  H.  Klatt,  President 
Phone  Douglas  8745 


HOTEL   DEL  CORONADO 

SUMMER  RATES 

Effective  all  season  when  climatic 
conditions  most  ideal  for 

AQUAPLANING,  BOATING,  SWIMMING 
MOTORING,  GOLF,  TENNIS 

Indoors,  too,  entertainment  of  a  high  char- 
acter is  provided  each  evening,  including 
dancing  except  on  Sunday  nights. 

San  Francisco  Agent  is 
L.   E.    CARLILE.    2    PINE   STREET 

MEL  S.  WRIGHT,  Manager 
Coronado  Beach,  California 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,    CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto.  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan.  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail   is   world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $350.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco : 
SS  VENEZUELA,  May  21;  SS  ECUADOR.  June  11.  From  New  York: 
SS    ECUADOR.    May    7;    SS    COLOMBIA.   June    4. 

For  illustrated  booklets  and  further  details  ask  any   steamship 
or   ticket   agent,   or    write   to 

PANAMA  MAIL  S.  S.  CO. 


548  S.  SPRING  STREET         2  PINE  STREET         1 
LOS   ANGELES      SAN   FRANCISCO 


HANOVER  SQUARE 
NEW   YORK 


"A  Six-Pointer" 

"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


$5.00  PER  YEAR 


PRICE  10  CENTS 


SAN  FRANCISCO 


Saturday,  May  21,  1927 


LOS  ANGELES 


From  .i  painting  by  William  Adam 


SAN  JUAN  BAUTISTA 

Picturesque  ami  interesting  vine-covered  pillar, 
beamed  roof  and  'indent  doorway  as  seen  by  the  artist. 


At  Delightful 

SANTA  CRUZ 

CALIFORNIA 


Hotel  and  Apartments 

E  Metropolitan  Seri'ice  in  an  erironmcnt  Tl 
affording  every  outdoor  recreation  il 


/COMBINING  the  comfort   and   convenience  of  a   metropolitan 
hotel  with  delightful  ocean  ami  mountain  scenery,  a  health- 
ful  climate  and   every   outdoor   recreation  —  this   splendid    resort 
offers  you  pleasure  every  day  in  the  year, 

The  garden  dining  room  affords  an  ideal  setting  for  enjoyment 
of  the  excellent  cuisine. 


The  new  Casa  del  Key  Apartments  provide  every  facility  for 
light-housekeeping.  Apartment  guests  who  do  not  care  to  prepare 
meals  may  be  served  at  the  Hotel. 

The  Hotel  and  Apartments  offer  home-like  accommodations  for 

the  transient  Kuest.  the  week-end  visitor  or  the  vacationist. 

Golf,  Surf-bathing,  Plunge-bathing,  Horse-back  Riding. 

Scenic    Drives,   Fishing,    Hiking,    Tennis,    Dancing    and 

numerous  amusements  of  the  Casino. 


One   person,    room    with    hnth 

Two    persons,    room    with    hnth  

One   person,   room    without   hnth 
Two   persons,   room   without   hnth 
Corner  suites  of   two   rooms   for 
two    persons 


HOTEL   RATES— (European    Plan! 
Ilnily 


S3. 50    to   S4. SO 


.1.00 
4.00 


Weeklj 

S21.00  to  $27.00 

30.00  "  .19.00 

15.00  "  IS. 11(1 

21.00  "  24.00 


8.50 


Special   Weekly  and   Monthly   Rates   Purine    Fall   and   Winter. 

For  additional  information  and  reservations,  address: 
THE  MANAGEMENT 

Casa  del  Rey  Hotel  and  Apartments 

SANTA  CRUZ.  CALIFORNIA 


A  Splendid  Tribute 
to  Progress! 

Business  leaders  of  the  Bay  district  thus  de- 
scribe the  forthcoming  TRANSCONTINEN- 
TAL HIGHWAY  AND  EXPOSITION  edition 
of  the  San  Francisco  NEWS  LETTER. 

Invited  to  share  in  its  preparation,  they  have 
aided  in  making  it  replete  with  fine  illustra- 
tions and  special  articles  dealing  with  the  re- 
markable highway  development  of  this  era, 
the  Reno  Exposition  and  other  matters  of 
civic  interest.  These  men  have  been  able  to 
make  a  fair  appraisal  of  the  scope  and  at- 
tractiveness of  this  extraordinary  number, 
an  dthey  are  enthusiastic  in  praise  and  sup- 
port. 


Reserve  Your  Copies  Now 


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Independent 


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Established  1871 


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544  Market  Street,  San  Francisco,  Cai. 

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tie  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856.  by  Frederick  Marriott.     Published  by  Frederick  Marriott.  Jr..  from  1884  to  1925. 

now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  268  Market  Street,  San  Francisco,  California.     Telephone  Kearny  8367.     Entered  at  San  Francisco. 

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ol.  CIX 


SAN  FRANCISCO,  CALIF.,  MAY  21,  1927 


No.  21 


The  Medical  Voice  in  the  Prohibition  Question 


W.  H.  Stayton,  national  chairman  of  the  Association 
gainst  the  Prohibition  Amendment,  last  week  transmit- 
;d  to  Dr.  Hugh  S.  Cumming,  surgeon-general  of  the 
nited  States,  a  copy  of  a  letter  sent  by  Wayne  B. 
''heeler,  general  counsel  of  the  Anti-Saloon  League,  to  all 
tate  superintendents  of  the  Anti-Saloon  League  from 
hich  it  is  apparent  that  Wheeler  has  endeavored  to  pack 
oth  the  convention  of  the  American  Medical  Association 
i  Washington,  May  16-20,  and  the  public  health  officials 
"  the  United  States  in  Washington,  May  21-23,  to  pre- 
nt  purely  scientific  discussion  of  problems  arising  out 
f  the  prohibition  question. 

The  public  health  officials  by  a  vote  of  19  to  8  decided 
)  schedule  for  discussion  on  the  afternoon  of  May  23,  the 
ibject  of  the  rising  death  rate  from  alcoholism  through- 
it  the  United  States.  Mr.  Wheeler  in  a  letter  to  the 
tate  superintendents  of  the  Anti-Saloon  League,  in- 
ructs  them  "to  get  in  touch  with  any  of  your  State 
ealth  officials  who  are  right  on  this  question  (meaning 
ie  prohibition  question)  and  get  them  to  attend  this 
eeting  if  possible.  If  not,  have  them  send  Dr.  Hugh  S. 
umming,  surgeon-general  of  the  United  States,  Wash- 
gton,  D.  C,  their  opinion  to  be  brought  before  the  con- 
ation." In  another  paragraph  he  says,  "It  will  take 
nick  action  to  meet  this  situation  and  I  trust  that  you 
ill  do  your  best.  Please  let  me  know  who  is  coming  from 
)ur  State  if  you  can  get  the  information  and  what  their 
;titude  is  on  this  question." 

"Those  paragraphs."  said  Captain  Stayton,  "cannot  lie 
Bjstrued  i"  any  other  light  than  a  deliberate  attempt 
3on  the  part  of  a  vicious  propaganda  machine  to  control 
ie  utterances  of  public  health  officials  upon  a  purely  sci- 
itific  question.  1  can  think  of  nothing  more  depraved  in 
merica  than  a  deliberate  attempt  on  the  part  of  profes- 
onal  propagandists  to  influence  the  deliberations  of  a 
jblic  scientific  body  on  a  problem  involving  the  health  of 
ie  nation.  It  merely  illustrates  the  complete  depravity 
"  the  Anti-Saloon  League  in  its  efforts  to  control  not 
lly  political  but  scientific  action  on  the  subject  of  pro- 

bition." 

With  respect  to  the  American  Medical  Association. 
iptain  Stayton  calls  special  attention  to  Mr,  Wheeler's 
atement  that  "tor  the  last  year  or  two  they  have  been 
*ing  the  association  to  circulate  considerable  wet  propa- 
inda  and  I  hope  that  there  will  be  some  physicians  sent 
?  delegates  from  your  Slate  this  year  who  will  help 
nvk  this  tendency."  indicates  very  clearly  on  the  part 


of  Mr.  Wheeler  an  attempt  to  control  by  propaganda  the 
great  convention  of  the  American  Medical  Association. 

For  several  years  representatives  of  the  American 
Medical  Association  have  endeavored  both  in  Congress 
and  from  the  courts  to  get  relief  from  the  onerous  pro- 
visions of  the  Volstead  Act  limiting  doctors  to  the  pre- 
scription of  one  pint  of  liquor  every  ten  days  for  any  in- 
dividual patient,  and  also  limiting  the  number  of  prescrip- 
tions that  any  physician  may  write  to  300  within  one 
year. 

That  the  prohibition  question  will  be  brought  promi- 
nently before  the  convention  of  the  American  Medical  As- 
sociation appears  to  be  certain  from  the  context  of  a  let- 
ter in  the  journal  of  the  association  of  April  30,  signed 
by  Dr.  Samuel  J.  Lamber  and  nine  other  physicians.  The 
title  of  this  letter  is  "Shall  Congress  Have  Power  of  Life 
and  Death  Over  the  Sick."  This  communication  is  a  strong 
protest  against  the  restrictions  on  the  medical  profession 
contained  in  the  Volstead  Act  and  a  recent  decision  of  the 
United  States  Supreme  Court  in  the  case  of  Lamber  vs. 
Yellowly  in  which  those  restrictions  were  upheld.  The 
physicians  joining  Dr.  Lamber  in  signing  the  communica- 
tion to  the  Journal  of  American  Medical  Association 
which  is  the  official  organ  of  the  body  were:  Dr.  James  F. 
McKernon,  Dr.  T.  C.  Chalmers,  Dr.  Charles  L.  Dana,  Dr. 
Fred  E.  Sondern,  Dr.  J.  Bentley  Squier,  Dr.  Harlan 
Brooks,  Dr.  N.  B.  Van  Elten  and  Dr.  Warren  Coleman. 

"Not  even  the  middle  ages  may  boast  of  a  greater  tri- 
umph of  legislative  imperalism  over  the  methods  and 
achievements  of  science,"  say  these  nine  physicians  in 
their  comments  upon  the  restrictions  which  Wayne  B. 
Wheeler  and  his  organization  have  inflicted  upon  them 
through  the  prohibition  law.  "The  medical  restrictions  of 
the  prohibiticn  acts,"  continue  these  physicians  in  their 
letter,  "must  be  repealed  in  the  interests  of  public  health 
and  to  vindicate  the  good  name  of  the  medical  profession. 
Not  content  with  usurping  the  functions  of  the  physi- 
cians. Congress  has  charged  the  physicians  with  whole- 
sale corruption.  Every  paragraph  in  the  prohibition  acts 
relating  to  prescription  of  alcohol  is  based  upon  the  as- 
sumption that  no  physician  may  be  trusted  not  to  divert 
alcohol  into  beverage  use. 

"Under  the  specious  plea  of  saving  the  people  from 
drunkenness,  the  aged  and  sick  must  be  allowed  to  suffer 
and  perhaps  die  lest  some  liquor  finds  its  way  from  an 
occasional  unscrupulous  physician  direct  to  thirsty 
throats." 

(Continued  on  page  3) 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  21,  I 


A  Triumph  in  Engineering 

When  the  mighty  Carquinez  bridge  is  dedicated  today 
and  opened  to  the  public  the  ceremonies  will  bring  into 
use  the  biggest  engineering  feat  of  its  kind  ever  accom- 
plished on  earth.  For  this  bridge,  built  at  tremendous 
cost  and  labor,  is  the  product  of  the  most  advanced  skill 
in  bridge  building  and  is  the  world's  greatest  highway 
bridge. 

The  public,  of  course,  will  be  impressed  by  the  mighti- 
ness of  the  structure,  the  breath-taking  height  of  the 
span,  the  staggering  figures  quoted  in  the  speeches  and 
by  the  impressive  opening  ceremonies.  But  all  that  is 
fanfaron  and  shadow-show  compared  with  the  real  sig- 
nificance of  such  a  triumph  in  engineering. 

What  this  bridge  represents  is  service.  Service  of  mod- 
ern scientific  engineering  and  carefully  discovered  struc- 
tural principles  to  the  cause  of  a  more  perfect  civiliza- 
tion. 

Each  civilization  on  earth  has  contributed  some  unique 
feature  to  the  progress  of  the  world's  people.  Rome — to 
which  American  habits  and  mental  complexions  have 
often  been  likened — was  a  road  and  bridge  building  em- 
pire. Roman  engineers  perfected  this  science  to  the  limits 
of  such  equipment  as  they  had  within  their  means.  This 
age,  with  the  contribution  of  structural  steel,  takes  up 
that  torch  and  carries  it  forward.  We  are  a  generation  of 
builders,  and  our  greatest  art  is  that  of  building,  engi- 
neering. 

The  Carquinez  bridge  will  stand  as  a  monument  to  the 
vision  of  its  designers  and  builders,  and  will  remain  an 
emblem  of  the  service  science  accomplishes  in  practical 
application. 

*     *     * 

About  Pensioning  Indigents 

Governor  Young  late  last  week  set  in  motion  the  ma- 
chinery and  the  means  by  which  surveys,  will  be  made  to 
determine  the  feasibility  of  establishing  an  old  age  pen- 
sion system  in  this  State.  In  signing  the  measure,  Gov- 
ernor Young  made  it  clear  that  the  State  is  in  no  way 
pledged  to  inaugurate  an  old  age  pension  system,  and  that 
the  investigation  is  merely  a  preliminary  study  of  condi- 
tions and  correctives.  The  action  should  be  taken  to  mean 
nothing  more. 

When  we  begin  to  consider  pensions,  particularly  if 
handled  by  the  State,  we  have  a  ticklish  matter  with 
which  to  cleal.  Probably  few  other  issues  are  so  fraught 
with  popular  misconceptions  and  so  harassed  by  various 
agencies  of  biased  viewpoint  as  this.  On  the  one  extreme 
is  that  large  army  of  sentimental  busybodies.  who  must 
always  be  at  reform,  but  whose  actual  participation  in  the 
putting  of  large  reforms  into  effect  is  inconsiderable.  On 
the  other  side  is  that  strident  and  active  gentry  which 
assumes  that  the  business  of  the  State  has  nothing  what- 
ever to  do  with  measures  of  this  nature,  holding  that 
charity  in  any  form  is  not  the  part  of  government.  Some- 
where between  the  two  is  the  public.  Divided  according 
to  individual  inclinations  and  sympathies,  but  decidedly 
opinionated  nevertheless. 

Pensions,  too,  may  be  roughly  divided  into  two  groups. 
Pensions  for  length  of  loyal  service,  whether  to  private 
or  State  enterprise,  and  this  group  also  includes  pensions 
to  persons  injured  in  the  hazards  of  that  service,  what- 
ever they  may  be.  Then  there  are  pensions  of  the  nature 
now  under  investigation,  the  occasion  for  which  and  the 


prerequisites  in  their  participation  can  be  roughly  clasl 
fied  into  old  age,  indigence,  and  unfitness  for  gainful  el 
ployment. 

Working  with  the  material  of  the  latter  group  is  a  d 
ficult  enterprise.  In  the  first  place,  time  is  only  one  of  t 
incidents  to  old  age.  Longevity  is  not  in  all  cases  a  d 
qualifier  to  work.  Besides,  there  are  a  thousand  and  o 
special  cases,  with  a  reason  for  each.  And,  in  the  end, 
becomes  almost  impossible  to  make  any  general  and 
the  same  time  fair  and  workable  rule. 

But  in  order  to  have  a  successful  pension  system 
must  have  some  general  rule.    Otherwise,  how  are  we 
measure  the  applicants  for  this  benefit,  as  to  whether 
not  they  are  eligible  for  participation?    Obviously,  V 
settlement  of  such  a  question  requires  more  study  ai 
concentration  than  the  public  takes  for  granted. 

Then  rises  the  question :  Whose  business  shall  it  be 
support  these  indigents?  The  State?  Why  the  State;  ai 
after  all  who  is  the  State?  Are  there  not  enough  bureau 
chambers  and  boards  already  on  the  people's  payro 
without  adding  another  certain  to  be  burdensome  in  t) 
extreme  ? 

The  only  logical  answer  is,  of  course,  that  some  syste] 

must  be  worked  out  whereby  a  pension  may  be  esta 

lished  on  some  plan  of  insurance.    The  State  can  nej 

undertake  an  obligation  to  support  those  who  by  misfo 

tune  or  neglect  have  arrived  at  old  age  without  means  J 

support.    What  must  come  first  is  a  provision  by  eve^ 

citizen  in  the  form  of  an  annual  premium  or  tax,  whetlu 

they   anticipate   personal  need   for  the   pension   or   no 

against   the  necessary  disbursements  from  the  gener 

fund.   In  this  way,  after  a  few  years,  every  participant 

the  pension  would  have  himself  been  a  contributor  to  i 

He  would  merely  be  benefitting  as  he  would  from  an  ii 

surance  policy.    In  this  way  something  constructive  ai 

permanent   would  result,  and  the   pension  system   woul 

carry  itself.   And  there  would  not  be  attached,  since  i' 

separate  organization  and  administration,  a  further  drai 

and  complication  of  State  affairs. 
*     *     * 

Unification  of  Traffic  Laws 

The  adoption  of  a  uniform  vehicle  code  wall  be  pi 
sented  to  the  next  legislature  if  the  plans  of  highwa 
safety  interests  are  brought  to  conclusion.  This  week 
statewide  conference  on  street  and  highway  safety  adop 
ed  a  resolution  to  present  such  a  measure  to  the  next  se 
sion  held  by  the  state  legislators. 

The  fight  for  state  unification  of  traffic  regulations 
not  a  new  one.  It  has  been  long  in  being  organized,  bi 
there  is  much  soundness  behind  it.  Certain  fundament 
rules  of  the  road  should  be  developed  and  put  into  effec 
Once  in  force,  such  a  code  would  eliminate  much  of  th 
contusion  of  present-day  motoring,  when  local  traffic  col 
ditions  and  laws  vary.  As  expressed  in  a  speech  befa 
the  convention :  "In  some  cases,  motorists  are  repr 
nianded  by  police  for  not  going  twenty-five  miles  an  hou 
while  in  other  cities  they  are  arrested  for  traveling  I 
this  rate.   This  should  be  remedied. 

"In  some  cities  the  stop  signs  consist  only  of  a  butto 
in  the  pavement.  You  get  accustomed  to  looking  for  thej 
buttons,  but  in  a  city  twenty  miles  away  the  stop  sigm 
may  be  hanging  on  a  corner  overshadowed  by  a  sign  fc 
a  hair  tonic.  In  still  other  cities  it  may  be  painted  acroj 
the  street." 


nil 


( y  21,  1927 


M 


THE  SAN  FRANCISCO  NEWS  LETTER 


n  the  past,  when  travel  was  more  local  than  now,  these 
(i  ulations  were  probably  adequate.  But  today  much  of 
t  h  city's  traffic  burden  is  from  some  distant  point.  The 
itors  cannot  be  informed  of  local  regulations,  hence 
st  be  confused,  add  to  congestion  and  bring  trouble 
h  to  themselves  and  the  community  through  which 

ly  pass. 

*     *     * 

V  chine  Guns  Taboo 

)ne  piece  of  State  business  for  the  week  that  held  un- 
lial  interest  was  the  signing  by  the  Governor  of  the 
Ji-machine  gun  bill.  This  act  makes  it  a  felony  to  pos- 
s  such  a  weapon.  So  far  Chicago  is  the  only  city  in 
ich  this  destructive  agent  has  become  a  common 
apon  of  gangsters.  It  is  to  be  hoped  that  other  cities 
never  so  afflicted,  and  that  its  use  is  eventually 
mped  out  there.  But  once  in  improper  hands,  and  once 
minals  have  definitely  taken  over  the  employment  of 
the  machine  gun  is  a  grave  social  menace. 
Making  mere  possession  a  felony  may  seem  to  lay  down 
law  rather  stiffly.  But  when  considered  that  the  only 
ison  for  having  such  a  weapon  must  be  either  poten- 
lly  criminal  or  at  least  entirely  unnecessary  there 
)uld  be  no  protest.  One  of  the  most  effective  methods 
checking  criminal  violence  is  keeping  lethal  weapons 
proper  hands,  and  the  anti-machine  gun  bill  will  un- 
jbtedly  act  as  a  discouragement  to  would-be  possessors. 


ire  i! 
letho 


THE  MEDICAL  VOICE  IN  THE  PROHIBITION 
QUESTION 

(Continued  from  page  1) 
tn  the  concluding  paragraphs  of  the  letter  the  physi- 
,ns  attack  the  propaganda  of  the  Anti-Saloon  League 
d  declare  that  eventually  this  question  of  whether  Con- 
;ss  shall  have  the  power  of  life  and  death  over  the  sick 
ist  be  settled  at  the  polls.  The  letter  concludes  with 
i  following  language : 

'But  the  work  of  the  medical  profession  is  not  done, 
e  attack  on  the  insidious  propaganda  of  the  Anti-Sa- 
n  League  will  be  successful  only  when  the  individual 
smbers  of  the  profession  awaken  to  a  realization  of 
iir  responsibility  and  instruct  their  representatives  in 
inty,  state  and  national  organizations  to  keep  watch 
■  and  to  attack  every  attempt  through  Federal  or  State 
islation  to  stay  the  march  of  medical  progress,  to  ham- 
r  public  health  and  to  regulate  the  use  and  dosage  of 
:epted  remedies.  Only  then  will  it  be  possible  to  restore 
the  physician  the  right  to  exercise  his  trained  judg- 
?nt  in  the  relief  of  suffering,  the  saving  of  life  and  the 
evention  of  disease. 

'The  physician  alone  is  able  to  foresee  the  evils  of  re- 
ictive  medical  legislation,  and  it  is  through  him  that 
;  people  must  be  brought  to  understand  the  true  mean- 
i  of  statutes  which  fetter  the  physician  in  the  applica- 
n  of  approved  therapeutic  procedure,  their  menace  to 
alth  and  even  to  life  itself.  Once  the  people  realize  that 
ngress  in  the  Volstead  Act  has  arrogated  to  itself  the 
nction  of  the  physician  the  question  'Shall  Congress 
ve  power  of  life  and  death  over  the  sick'  will  be  settled 
the  polls  instead  of  in  the  court." 

"It  would  seem."  added  Captain  Stayton,  "the  public 
alth  officials  of  the  United  States  and  the  delegates  to 
>  American  Medical  Association  ought  to  be  able  to 
et  and  tarry  on  their  deliberations  without  being  sub- 
ted  to  the  impertinent  interference  of  Wayne  B. 
heeler  and  his  State  superintendents. 
"When  medical  science  is  compelled  to  bend  the  knee 
professional  propaganda  as  it  has  already  been  corn- 
Hod  to  do  as  the  result  of  the  Volstead  Act  and  numer- 
s  State  laws  prohibiting  altogether  the  prescription  of 
|Uor  by  physicians,  it  is  time  to  revo't — not  only  on  the 
of  the  medical  nrofession,  but  iron  the  part  of  all 
ns." 


Handy  Test  Tube 

The  professor,  a  noted  botanist,  gave  instructions  for  a 
dish  of  mushrooms,  which  he  had  gathered  himself,  to  be 
cooked  for  dinner  expressly  for  his  wife.  The  latter,  who 
was  particularly  fond  of  them,  was  highly  delighted  at 
her  husband's  thought  on  her  behalf  and  thanked  him 
with  much  gusto.  At  breakfast  next  morning  he  greeted 
her  anxiously. 

"Sleep  all  right?"  he  inquired. 

"Splendidly,"  she  answered. 

"Not  sick  at  all — no  pains,"  he  persisted. 

"Why,  of  course  not,  dear,"  she  responded  in  surprise. 

"Hurrah  then,"  exclaimed  the  professor.  "I  have  dis- 
covered another  species  of  mushroom  that  isn't  poison- 
ous."— The  Tatler  (London). 

*  *     * 

Twin  Souls 

Spieth — Yeah,  he  and  I  are  old  bunk  mates. 
Friend — What!    Were  you  roommates  at  college? 
Spieth — No,  I  mean  we  believe  the  same  kind  of  bunk. 
— Reflector. 

*  *     * 

High  Cost  of  Ignorance 

Senior — What  will  it  cost  me  to  have  my  car  fixed  ? 
Garageman — What's  the  matter  with  it? 
Senior — I  don't  know. 

Garageman — Fifty-two  dollars  and  sixty  cents. — Yale 
Record. 

Triumph  of  Standardization 

"Yeah,"  said  the  flapper  tourist  after  she  had  been 
ushered  through  room  after  room  of  the  magnificent  pal- 
ace at  Versailles.  "It's  pretty  nifty,  all  right.  What  pic- 
ture they,  got  showing  here  this  week?" — Life. 

*  *     * 

No  Impediment 

Sent  for  a  pint  of  beer  by  his  father,  a  boy  was  told  to 
take  it  back  because  there  was  so  much  sediment  in  it. 
The  boy  told  the  barman  the  beer  contained  too  much 
element. 

"Sediment,  your  father  meant,"  said  the  barman,  and 
the  boy  retorted,  "I  don't  know  what  the  element,  but  I 
know  what  he  sediment." — English  paper. 

*  *     * 

Caveman  Stuff 

Mother  sent  little  Harry  to  take  his  smaller  sister  safe- 
ly to  the  kindergarten.  He  was  back  sooner  than  she  ex- 
pected. 

"Well,  dear."  she  said,  "did  you  treat  Mary  like  a  little 
lady,  as  I  asked  you  to?" 

"Naw,"  replied  the  youngster  disgustedly,  "we  canned 
that  lady-and-gentleman  stuff,  an'  I  chased  her  most  of 
the  way." — Boston  Transcript. 

*  *     * 
Spoiling  a  Jane 

Elmer,  thirteen,  was  puzzled  over  the  girl  problem  and 
discussed  it  with  his  pal,  Joe. 

"I've  walked  to  school  with  her  three  times,"  he  told 
Joe.  "and  carries  her  books.  I  bought  her  ice  cream  sodas 
t.   Now,  ro  you  think  I  ought  to  kiss  her?" 

"Naw,  you  c'on't  need  to."  Joe  decided  after  a  moment 
of  dee-i  thought.  "You've  done  enough  for  that  girl  al- 
ready."— Capper's  Weekly. 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  21.  W 


Phelan  Home,  Setting 
For  Society  Drama 

Prominent  society  leaders  appeared 
in  a  charming  fantasy,  "Watteau's 
Dream,"  presented  last  week-end  at 
the  Saratoga  home  of  former  Senator 
James  D.  Phelan.  "Montalvo,"  with 
its  magnificent  natural  settings  and 
attractive  environs,  made  an  admira- 
ble out-of-door  stage. 

Never  has  there  been  a  lovelier  Cal- 
ifornia day  to  begin  with,  than  Sat- 
urday of  May  14th,  when  the  French 
history  play  of  the  Watteau  period 
served  as  a  vehicle  for  the  talented 
fashionables. 

Senator  Phelan  has  a  way  of  giving 
scholastic  entertainments  with  either 
dramatic  or  musical  stars  essaying 
principal  roles,  and  has  really  done 
more  to  stimulate  Western  literature 
and  creative  work  than  any  other 
Californian.  While  the  production 
given  last  week  was  based  on  early 
French  historical  stories,  yet  much 
of  the  music  was  by  California  com- 
posers and  those  in  the  cast  are  well 
known  for  their  creative  attainments. 

The  production  was  superlatively 
beautiful  and  presented  with  histri- 
onic skill. 

*     *     * 

Society  Matron 
Essays  a  Lead 

Mrs.  Edward  Erie  Brownell  took 
the  part  of  the  queen  in  the  French 
fantasy — and  she  was  exquisitely  fine 
in  her  characterization. 

The  part  of  Watteau  was  interpre- 
ted by  Mrs.  Frederick  Meyer,  whose 
dramatic  work  was  so  excellent  that 
she  won  many  warm  plaudits. 

Mrs.  William  Sesnon,  society  ma- 
tron, who  has,  on  many  occasions,  ap- 
peared in  leading  roles  in  dramatic 
productions,  took  the  part  of  Lancret 
— a  characterization  which  she  mas- 
tered with  exceeding  skill.  In  fact, 
Mrs.  Sesnon's  dramatic  work  is  reck- 
oned with  the  professionals. 

Miss    Dorothy    Crawford,    famous 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Highway,    Half-Way    Between 
San   Francisco   and   Los   Angeles 

An   Inn  of   Unusual   Excellence 

Wire  or  write   for  reservations  on  your 
next  trip  south 


By  Antoinette  Arnold 

young  California  composer  and  poet, 
had  a  pleasing  part  in  "Watteau's 
Dream."  her  role  being  that  of  Col- 
umbine. Miss  Crawford  was  admira- 
bly suited  for  so  exacting  and  fas- 
cinating a  role. 

Francesca  Vallejo  (Mrs.  Charles 
McGettigan)  wrote  much  of  the 
music  for  the  production.  She  is  one 
of  our  well  known  composers,  whose 
songs  are  eagerly  sought.  The  high 
standard  of  her  work  is  expressly  at- 
tractive and  of  the  melody  appeal. 

Anna  Hempstead  Branch  wrote  the 
fantasy,  winning  new  laurels  for  her 
work.  Robert  Carmen  Ryles  directed 
the  production  and  Mrs.  Bradley  Wal- 
lace had  charge  of  the  properties. 

*  *     * 

Young  Society  Girls 
Take  Part  in  the  Play 

Talented  debutantes  took  part  in 
the  play,  which  brought  to  light  con- 
siderable grace  and  ability  among 
young  society  girls. 

Miss  Barbara  Sesnon,  Miss  Bernice 
Moore,  and  Miss  Helen  Brack  were 
"simply  adorable"  in  the  roles  as- 
signed to  them  and  they  looked  like 
pictures  in  their  ravishing  costumes. 
Mrs.  Albert  Houston,  Jr.,  and  Mrs. 
LeRoy  Briggs  carried  away  honors 
for  their  interpretations  of  character 
parts. 

Long  will  be  the  memories  of  this 
beautiful  production  and  of  everyone 
connected  with  its  success. 

*  *     * 

British  Ambassador 
Feted  Guest  at  Fairmont 

British  Consul  Gerald  Campbell  and 
Mrs.  Campbell  gave  an  elegant  lunch- 
eon at  the  Fairmont  Hotel  last  Wed- 
nesday in  honor  of  the  British  Am- 
bassador, Sir  Esme  Howard  and  Lady 
Isabelle  Howard. 

Society,  city  and  state  officials  and 
many  prominent  citizens  were  pres- 
ent at  the  luncheon  in  the  handsome 
grey  room  of  the  Fairmont,  hand- 
somely decorated  with  the  rarest  of 
spring  flowers  and  orchids.  The  table 
was  a  picture  of  artistic  achieve- 
ments. 

American  flags  and  British  flags 
and  emblems  were  blended  in  the  dec- 
orative scheme  which  quite  tran- 
scended any  previous  society  affair 
of  the  present  season. 

Those  who  attended  the  luncheon 
were:   Sir   Esme   and   Lady   Isabella 


Howard ;  Consuls-General  and  Me 
dames  Gerald  Campbell,  Henry  Dj 
kelspiel,  Kurt  Ziegler,  H.  A.  Coen 
Torchiana;  Acting  Consul  -  Genet 
and  Mrs.  I.  Shibata ;  Consul  and  M> 
Fin  Lund;  Consul-General  L.  L.  S 
liti ;  Consuls  Jose  Gimeno  and  Marc 
Huildobro;  Major-Generals  and  Me 
dames  John  L.  Hines,  Wendell  N 
ville;  Rear-Admiral  and  Mrs.  Thor 
as  Washington. 

Archbishop  Edward  J.  Hann 
Bishop  and  Mrs.  Edward  Lamb  Pa 
sons ;  Dr.  and  Mrs.  Ray  Lyman  W 
bur;  Dr.  and  Mrs.  William  Walla' 
Campbell  were  honor  guests.  The  li 
of  invited  dignitaries  also  include! 
Messrs.  and  Mesdames  Cyril  H.  Can 
E.  G.  Bolles,  W.  B.  Hamilton.  W; 
liam  Denman,  Vincent  Suit,  J.  A.  M 
Gregor,  Clay  Miller,  T.  A.  Rickar 
James  Rolph,  Jr.,  Joseph  D.  Gran 
Jules  Simon,  Robert  Newton  Lync'i 
H.  Stephenson  Smith,  Philip  Fay,  V 
W.  Stettheimer:  Mesdames  Jamc! 
Ellis  Tucker,  Charles  Mason,  E.  fll 
MeConnell,  William  B.  Bourn,  C.  l| 
Felton,  J.  A.  Groom,  Mabel  Johnsor 
Misses  Laura  McKinstry,  Katheriri 
Burke,  Ida  Bourn;  Messrs.  Nils  Vol 
T.  E.  K.  Cormac,  Harold  MacKenzi. 
N.  0.  W.  Steward,  W.  H.  Crocke; 
James  D.  Phelan,  H.  L.  D'A.  Hopkh 
son. 


Fine  Arts  Reception 

Society  from  San  Francisco  and  til 
bay  and  peninsula  cities  gathered  i 
representative  numbers  at  the  recej 
tion  and  pre-view  of  the  work  of  th 
students  of  the  California  School  c 
Fine  Arts  last  Friday  afternoon.  T| 
new  buildings  on  Chestnut  and  Jom 
streets  where  the  exhibitions  are  b< 
ing  held  were  filled  to  capacity  wn 
interested  men  and  women,  youn 
folks  and  art  devotees. 

Leland  Lathrop  and  Wayne  Ross 
ter.  presidents  of  the  day  and  nigl 
student  bodies,  were  committee  chai) 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell   and   Stockton 

San  Francisco 

Telephone  Sutter  3660 

HOWARD    T.    BI.ETHEN.    Proprietor 


ay  21,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Srr.art   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff:    From   $4   per  day 


n  directing  the  visit- 
through  the  building 
its  which  comprise  the 
lifornia  School  of  Fine 
■ts. 

Dancing  with  excellent 
isic  for  the  measures 
provided  for  the 
ung  folks  while  art 
tics  and  lovers  of  arts 
ent  enjoyable  hours  in 
galleries  examining 
work  of  the  nine 
ndred  members  of  the 
y  and  evening  classes. 
Those  who  assisted  in 
serving  the  guests  in- 
ided:  Lee  F.  Randolph, 
and  Mrs.  Spencer 
icky,  Ralph  Stackpole, 
ittardo  Piazzoni,  Gertrude  Parting- 
Albright,  Ray  S.  Boynton,  Otis 
dfield,  Marian  Hartwell,  Donald 
rbes,  Judson  Starr,  Charles  Bleil, 
cien  Labaudt,  Alice  B.  Chittenden, 
•bert  Hestwood,  all  members  of  the 
ulty,  and  Messrs.  Walter  S.  Mar- 
,  Arthur  Brown  Jr.,  Lawrence  I. 
ott,  Edgar  Walter,  E.  Spencer 
,cky,  Charles  Templeton,  John  I. 
alter,  James  D.  Phelan,  Dr.  J.  B. 
fts,  members  of  the  board  of  di- 
:tors. 

The  exhibition  is  open  to  the  pub- 
from   Saturday,   May   14,   to  and 
hiding  May  29,   Sunday,  from   10 
til  4  daily. 

*     *     * 

s.  Whited  Gives 
ively  Garden  Party- 
Mrs.  Jesse  M.  Whited  was  hostess 
I  number  of  literary  friends,  musi- 
ins  and  artists  last  Monday  at  her 
etty  country  home  near  Fairfax, 
rin  county.  Luncheon  out  under 
i  towering  trees,  amid  ferns  that 
,ched  to  the  tree  branches  and  sur- 
unded  by  wild  flowers  of  extensive 
rieties,  was  a  feature  of  the  lovely 
air. 

Mrs.  John  Sylvester  Pinney,  Jose- 
ine  Young  Wilson  and  Mrs.  B.  F. 
oil  were  complimented  guests  on 
is  occasion,  with  a  host  of  friends 
am  the  coteries  of  literary  and  dra- 
itic  circles  attending. 
Cora  Sutton  Castle,  Ph.  D.,  recently 
urned  from  a  six  years'  tour  of 
rope.  Africa,  Asia  and  other  parts 
the  old  world,  was  the  principal 
eaker  of  the  noteworthy  day.  Dr. 
stle  had  chosen  for  her  address  thi 
port  line  topic  of  "The  Feast  of  the 
ri."  She  included  in  her  discourse 
e  story  of  the  medieval  semi-civic, 
i-religious  festival  of  the  Ceri, 
ich  is  held  on  May  16  annually,  in 

I  of  the  most  pirturesque  of  the 

II  towns  in  Italy 

This    festival    is   observed    in    con- 
nction  with  the  Feast  of  St.  Ubaldo, 


whose  day  is  May  16,  and 
the  day  gave  Dr.  Cora 
Sutton  Castle  an  oppor- 
tunity of  presenting  last 
Monday,  May  16,  certain 
things  relative  to  the  lit- 
erature and  the  life  in 
general  of  the  people  who 
were,  on  the  same  day, 
holding  their  annual  fes- 
tivities in  far-away  Italy. 
The  beautiful  setting 
on  the  Whited  estate, 
the  grouping  of  book- 
lovers  as  they,  assembled 
in  the  natural  amphithe- 
ater, surrounding  the 
Whited  home,  the  mag- 
nificent address  by  Dr. 
Castle,  and  the  literary 
observances  of  the  day  itself  were  in- 
delibly impressed  upon  those  fortun- 
ate enough  to  have  been  present  on 
this  most  eventful  day.  Home-made 
delicacies  provided  a  sumptuous  feast 

for  the  literati. 

*     *     * 

Santa  Maria  Inn  has  been  a  favor- 
ite resort  during  the  past  week  for 
a  number  of  prominent  society  people 
from  various  parts  of  California. 
Among  those  who  have  been  at  the 
Inn  recently  are : 

Mr.  and  Mrs.  Timothy  Hopkins  of 
Menlo  Park,  accompanied  by  Miss 
Myra  Lane  of  Berkeley ;  Mr.  and  Mrs. 
G.  D.  Greenwood,  San  Francisco;  Mrs. 
J.  J.  Baumgartner  of  San  Francisco, 
pnd  Mrs.  A.  F.  Baumgartner  of  Oak- 
land; Mr.  and  Mrs.  W.  B.  Weir,  Miss 
Eleanor  Weir,  Mr.  Boyd  Weir  and 
Miss  T.  Feldermann  of  Menlo  Park; 
Mrs.  Henry  F.  Hiller  and  son.  Master 
Robert  Hiller;  Mr.  and  Mrs.  Edward 
L.  Eyre  and  Mrs.  Atherton  Russell  of 
San  Francisco;  Mr.  L.  B.  Breck.  Mr. 
and  .Mrs.  Leon  de  Fremery,  Oakland; 
Mrs.  A.  A.  Ricker,  Mrs.  J.  E.  Higgins 
and  Mrs.  H.  P.  Jackson  of  Piedmont: 
Mr.  and  Mrs.  E.  Palmer  Gavit  and 
Mrs.  Harold  Gladwin  of  Santa  Bar- 
bara; Mrs.  C.  W.  Slack.  Miss  Slack, 
Miss  Smith  and  Mrs.  Woolsey,  Mrs. 
Horace  L.  Hill  Jr.  and  Mrs.  J.  C.  Cow- 
din.  Mr.  and  Mrs.  J.  W.  Keyston  Jr., 
Mr.  Howard  W.  Five  and  Mr.  Robert 
H.  Fulton  Jr..  Mr.  Melville  C.  Threl- 
keld  Jr.  and  Mr.  Frank  C.  Fraser  of 
San  Francisco,  and  Mr.  and  Mrs. 
Frederick  C.  Torrey  of  Berkeley. 
*     *     * 

Junior  League 

A  June  bride  dressed  in  the  most 
attractive  dictates  of  Paris  fashions 
will  be  featured  at  the  Junior  League 
Fashion  Show  to  lie  given  at  the  Mark 
Hopkins  Hotel.  Tuesday  afternoon. 
May  31,  with  twelve  bridesmaids  in 
attendance. 

Because  the  last  Monday  in  May  is 
Decoration  Day.  the  fashion  tea  has 

(Continued  on  Page  P> 


Why  Be  Content 
With  5%  or  6%? 

You  can  get  7%,  10%,  15%  or 

even  20%,  according  to  age, 

absolutely  guaranteed 


Why  deprive  yourself  one  day  longer 
than  necessary  of  comforts  which  this 
LARGER  INCOME  will  provide  for  you? 
Why  run  the  RISK  of  using  up  your  capi- 
tal, of  diminishing  your  income,  or  even 
losing  all  through  an  unfortunate  invest- 
ment ?  Why  not  make  your  income  SURER 
as  well  as  LARGER,  and  thereby  enjoy 
contentment  of  mind,  better  health,  longer 
life?  ANNUITANTS— WHO  NEED  NOT 
WORRY— LIVE  LONGER. 

Do  what  many  others  have  done  and  are 
doing;  invest  your  capital  in  an  annuity 
with  the  SUN  LIFE  OF  CANADA  — the 
great  annuity  company.  You  can  double 
or  even  treble  your  present  income  in  this 
manner.  This  increased  income  will  be  paid 
to  you  AS  LONG  AS  YOU  LIVE.  It  will 
never  fail.  No  more  worry,  no  more  won- 
dering how  to  make  ends  meet.  Think 
what  it  would  mean  to  you — a  far  larger 
income;  and  absolutely  safe  income;  an 
unalterable  income  for  life,  guaranteed  by 
a  company  more  than  fifty  years  old,  with 
over  THREE  HUNDRED  MILLION 
ASSETS  under  very  strict  Government 
supervision, 

Better  terms  are  granted  in  case  of  im- 
paired health,  and  there  are  many  kinds  of 
annuities  including  a  guaranteed  return  of 
purchase  price  and  also  joint  annuities  pay- 
able as  long  as  either  may   live. 

Write  for  full  details  regarding  our  an- 
nuities; so  that  we  can  show  you  how 
much  better  you  can  employ  your  capital 
— what  a  much  larger  income  you  can 
enjoy;  and  how  much  safer  it  will  be. 
Courteous,  expert  advice  will  be  given  to 
you  without  obligation  if  you  mail  in  this 
coupon. 

Over  One  Billion  Dollars 
of  Insurance  in  Force 


P.   M.   JOST.   Manager 

Sun    Life   Assurance   Co.  of   Canada. 

.115    Montgomery  St..   San    Francisco. 

If  /  should  deposit 

dollars  with  your  company,  how  much  an- 
nuity  would  I  get  for  life?      I   was   born 

day   of 

Name 
Address   


THE  SAN  FRANCISCO  NEWS  LETTER 


May  21,  19: 


PLEASURES  WW 


OBEY    NO   WAND  BUI  PLEASURE'S 

_  76m  Moore. 


Excellent  Attractions 

In  San  Francisco  Theaters 

Many  attractions  of  unusual  worth 
are  now  holding  the  public  eye  at 
our  local  theaters. 

Some  changes  have  been  made,  but 
notably  the  big  attractions  still  hold- 
over for  another  week. 

Out-of-town  theater-goers  will  find 
plenty  of  theatrical  amusement — 
while  San  Francisco  patrons  are 
grasping  their  present  opportunity 
for  the  good  things,  here — now. 
*     *     * 

Wilkes 

Earle  Boothe  will  present  James 
Gleason  and  Robert  Armstrong  in  the 
comedy  of  whirlwind  humor,  "Is  Zat 
So?"  commencing  with  Monday 
night,  May  23. 

This  comedy  is  regarded  as  a  ro- 
mance for  women  and  a  melodrama 
for  men — a  play  in  which  there  is  a 
continual  run  of  laughter.  Love 
scenes — both  tender  and  pathetic 
with  situations  that  are  farcical  and 
gripping  are  additionally  effective  be- 
cause of  the  comedy  which  threads 
its  way  through  the  entire  play. 

We  have  the  announcement  that 
the  original  New  York  and  London 
cast  will  be  seen  in  this  comedy  which 
is  booked  for  a  run  of  some  weeks, 
we  are  inclined  to  expect,  according 
to  the  success  following  the  produc- 
tion in  other  large  cities  throughout 
the  country. 


CRAYSTONE  240 


N      W     CORNER 

POLK  and  POST  STS. 


By  Josephine  Young 

Curran 

"The  Shanghai  Gesture,"  the  A.  H. 
Woods  production  now  at  the  Curran 
theater,  has  gained  the  attention  to 
particular  patrons  of  the  theater  who 
look  for  something  highly  dramatic 
with  superlatively  fine  actors  in  the 
character  roles. 

Florence  Reed  is  nothing  short  of 
a  sensation  in  her  character  portray- 
al and  gives  us  a  portrayal  of  her 
the  part  she  plays  with  such  dramatic 
force  and  histrionic  ability  that  one 
cannot  afford  to  miss  seeing  this  Ori- 
ental drama.  It  is  seldom  that  we  can 
expect  anything  so  truly  satisfying 
in  point  of  stage  art  and  dramatic  at- 
tainment. 

The  engagement  of  "The  Shanghai 
Gesture"  is  necessarily  limited  and 
therefore  those  who  have  not  as  yet 
been  to  the  Curran  theater  should 
avail  themselves  of  the  privilege  this 
week. 

The  stage  settings,  in  fact  the  en- 
tire production,  is  of  most  unusual 
worth  and  of  themselves  complete 
the  value  of  the  dramatic  presenta- 
tion. *  *  * 
Capitol 

"Abie's  Irish  Rose,"  for  which  we 
have  been  looking  and  waiting  for 
many  a  long  year  has  at  last  returned 
from  its  continental  success  and  is 
being  seen  at  the  Capitol  theater  un- 
der the  Curran  management.  This 
Anne  Nichols  play  has  gained  the 
widest  attention  of  any  other  play 
during  the  past  few  years  and 
brought  fabulous  sums  of  royalties  to 
the  author.  But  the  best  part  of 
"Abie's  Irish  Rose"  is  that  it  never 
tires  and  no  matter  how  many  times 
you  have  seen  it  you  want  to  see  it 
again.  The  characters  are  so  human 
— so  amusing,  so  hilariously  gripping 
in  their  clasp  on  life  and  its  sympa- 
thies. 

A  company  of  excellent  players  are 
seen  in  the  San  Francisco  production 
of  "Abie's  Irish  Rose,"  being  the  De- 
troit players,  who  gained  consider- 
able recognition  during  their  long  run 
in  the  Garrick  theater  there. 

Don't  miss  seeing  "Abie's  Irish 
Rose" — of  all  the  good  plays  that  you 
?ee  this  week. 

*     *     * 

President 

"Laff  That  Off,"  the  President  al- 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell,  nr.  Powell 

"The  Patsy."  Henry  Duffy  and  Dale  Winter 
the  cast. 

Capitol,  Ellis,  nr.  Market 

"Abie's   Irish    Rose."     Anne  Nichols'   comedy 

Columbia,  70  Eddy  Street 

'The  Last  of  Mrs.  Cheyney."  Comedy,  starri 
Ina   Claire. 

Curran,,  Geary,  nr.  Mason 

"The  Shanghai  Gesture."  Starring  Florer 
Reed. 

President,  McAllister,  nr.  Market 

"Laff  That  Off."  Henry  Duffy  comedy,  featu 
inc.    Leneta    Lane. 

Wilkes,  Geary,  at  Mason 

"Is  Zat  So."  Comedy,  featuring  James  Glea* 
and  Robert  Armstrong,  beginning  Mond 
night. 

VAUDEVILLE 

Golden  Gate,  G.  G.  Ave.  and  Taylor 

On  the  screen,  "All  Aboard,"  starring  Johni 
Hines.  Ida  May  Chadwick  and  her  "Six  !>■/ 
Blondes"  heading  the  vaudeville  program. 

Orpheum,  O'Farrell,  nr.  Powell 

Harry  Carroll's  New  Revue  heading  a  progra 
of  vaudeville. 

Pantages,  Market  at  Hyde 

On  the  screen.  "Breed  of  the  Sea."  Peter  i 
Kyne  story.  Geo.  Choo's  "Danceland"  headil 
the   vaudeville    program. 

Union  Square,  O'Farrell,  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  and  22nd 

Vaudeville — Pictures. 

ON  THE  SCREEN 

DOWN    TOWN 

California,  Market  at  4th 

"Wolf's  Clothing."  starring  Monte  Bio 
Laraia  conducting  the  California  orchestr 
and  a  program   of  shorter   films. 

Casino,  Ellis  at  Mason 

Sat..  "Forbidden  Waters"  and  'My  Old  Dutch 
Sun..  Mon.,  "The  Belle  of  Broadway"  at 
"Prisoners  of  the  Storm."  Tues.,  Wed..  "Th; 
Model  from  Paris"  and  "Dashing  Thru 
Thurs.,    Fri.,    "Volcano"   and    "A    Dog's    Life.' 

Granada,  Market  at  Jones 

"Rookies,"  with  Karl  Dane  and  George  I 
Arthur.  Ben  Black  leading  the  orcheslra  in 
Jack    Partington    presentation. 

St.  Francis,  Market,  bet.  5th-6th 

"Don    Juan."   starring    John    Barrymore. 

Warfield,  Market,  nr.  Taylor 

"The  Tender  Hour."  Millie  Dove  and  Ben  Lyot 
Rube  Wolf  leading  the  orchestra.  Pepito.  tl 
clown,  in  Fanchon  and  Marco's  "Ali  Bal 
Ideas." 


lay  21,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


■action,  radiates  fun  and  fulfills  the 
romise  of  its  title.  The  merriment 
ets  under  way  when  the  curtain 
ises  on  a  bachelor  washing  his  own 
ishes  and  it  reaches  a  climax  only 
hen  he  surprises  his  pals  at  the  end. 

Earl  Lee  is  bachelor  "Remorse,"  a 
haracterization  that  does  credit  to 
lis  able  actor.  Kenneth  Daigneau 
nd  Joseph  De  Stefani  are  his  part- 
ers  until  the  trio  adopts  a  wander- 
ig  actress,  a  part  well  handled  by 
ieneta  Lane.  Then  there  is  a  slavey 
elightfully  taken  by  Olive  Cooper; 
nd  a  boarding  house-keeper  and  her 
[elen  Keers  and  Frank  Darien. 

Some  unique  situations  have  been 

onceived  by  Don  Mullally,  author  of 

his    entertaining    play,    and    all    of 

hem  produce  laughter. 
*     *     * 

Jcazar 

The  lucky  number  "seven"  has  fre- 
uently  been  written  in  runs  of  Hen- 
y  Duffy  attractions  in  San  Francisco, 
nd  now  it  comes  in  the  engagement 
f  "The  Patsy."  The  matinee  per- 
ormance  Sunday  marks  the  begin- 
ing  of  the  seventh  week  of  as  enjoy- 
ble  a  comedy  as  has  ever  been  seen 
t  the  Alcazar.  Added  interest  has 
ttached  to  the  production  of  this 
lay  in  this  city  by  reason  of  the  fact 
hat  it  is  the  starring  vehicle  for 
opular  Dale  Winter. 

Miss  Winter's  work  in  the  title  role 
hows  the  result  of  careful  study  and 
ontinuous  work.  She  never  misses  a 
oint  that  might  add  to  the  well- 
ounded  character  portrayal.  The 
upporting  players  take  pride  in  their 
rork  and  in  keeping  their  impersona- 
ions  up  to  the  standard  set  by  Miss 
Vinters. 

Contributing  to  the  triumph  of  the 
ffering  here  are:  John  Stokes,  Flor- 
nce  Roberts,  Alice  Buchanan,  J.  An- 
hony  Smythe,  Eunice  Quedens,  Ben 

"aggart  and  Henry  Caubisens. 

*     *     * 

trpheum 

The  Orpheum  theater  will  offer  a 
ew  bill  for  the  week  beginning  Sat- 
irday.  with  stars  from  both  stage 
nd  screen. 

Harry  Carroll,  well  known  com- 
loser,  pianist,  producer  and  actor,  is 
fringing  his  new  1927  revue  with 
)eu,  pretty  girls,  clever  boys  and  gor- 
eous  scenery.  Carroll  has  a  reputa- 
ion  for  presenting  revues  that  are 
nappy  and  up-to-the-minute. 

Vera  Cordon,  mother  of  the  screen, 
s  making  her  triumphant  return  to 
audcville  with  her  own  company  of 
irtists  in  a  one-act  playlet  for  the 
ohens  and  Kellys,  entitled  "Her  Tri- 
mph." 

Other  features  on  this  program 
vill  include  Ken  Murray,  a  comedian 
ind  entertainer  o(  the  first  rank  who. 
n  addition  to  his  own  act  which  he 


calls  "Fooling  Around."  will  be 
spokesman  of  the  show  and  intro- 
duce each  artist  as  he  appears  on  the 
stage.  Ann  Greenway,  songbird  and 
comedienne,  will  present  a  special 
cycle  of  songs;  the  California  Colle- 
gians, a  group  of  clever  musicians, 
will  have  a  comedy  in  their  act;  "In 
The  Gym,"  described  as  a  "daily  doz- 
en de  looks,"  with  a  bevy  of  beautiful 
girls  in  a  gymnasium  act. 

Golden  Gate 

A  bill  of  unusual  excellence  booked 
for  the  Golden  Gate  is  headlined  by 
Ida  May  Chadwick,  international 
vaudeville  favorite  and  America's 
champion  girl  tap  dancer.  Miss  Chad- 
wick brings  a  colorful  revue  in  which 
she  is  assisted  by  a  company  of  six 
girl  stars  known  as  the  "Dizzy 
Blondes."  The  act  includes  songs  and 
features  tap  dance  ensembles. 

On  the  same  bill  the  Golden  Gate 
will  offer  the  San  Francisco  premier 
of  "All  Aboard,"  Johnny  Hines'  lat- 
est and  funniest  feature  length  com- 
edy. The  picture  casts  the  comic  as 
a  tourists'  guide  taking  a  party  of 
travelers  to  Egypt,  scenes  made  on 
board  a  large  ocean  liner  being  es- 
pecially funny.  Edna  Murphy  plays 
the  feminine  lead. 

The  supporting  vaudeville  bill  fea- 
tures two  fine  acts.  They  are  the 
Four  Clovelly  Sisters,  European  In- 
dian club  manipulators  who  are  mak- 
ing their  first  American  tour,  and 
Harry  Norwood  and  Alpha  Hall,  for- 
mer legitimate  stage  stars,  in  "And 
She  Be'ieved  in  Him,"  a  comedy  skit 
with  music. 

Oth  3r  acts  on  the  supporting  show 
are  George  Ford  and  Flo  Cunning- 
ham, old  time  San  Francisco  favor- 
ites, in  a  new  song,  patter  and  danc- 
ing act  titled  "Even  As  You  and  I." 
Ewing  Eaton,  a  former  musical  com- 
edy star  who  plays  the  violin,  sings 
and  dances,  and  the  Four  American 
Aces  and  a  Queen,  in  a  sensational 
exhibition  of  casting.  Music  by 
Claude  Sweeten's  Golden  Gate  Or- 
chestra and  a  recital  by  Grace  Rollins 
Hunt,  organist,  complete  the  bill. 
*     *     * 

Warfield 

The  tragedy  hidden  behind  busi- 
ness marriages  of  the  rich  is  dramat- 
ically depicted  in  "The  Tender  Hour." 
the  next  featured  screen  attraction  at 
the  Warfield,  beginning  Saturday. 
Billie  Dove  and  Ben  Lyon  play  fea- 
ture.! roles  in  the  new  First  National 
picture,  which  was  directed  by 
George  Fitzmaurice. 

The  story  of  "The  Tender  Hour"  is 
based  on  one  of  these  marriages  be- 
tween an  American  girl  and  a  Euro- 
pean nobleman.  Her  father,  a  rich 
financier,    regards    his    daughter    as 


Frozen  Desserts  for  the 
summer  luncheons 

Made  with  an  electric  refrigerator  and 

as  delicious  as  those  of  the 

famous  hotels 

'T'HINK  of  a  small  independent  ice 
■*■  plant  right  in  your  own  home.  One 
that  freezes  convenient  ice  cubes  and 
delicious  desserts.  And  during  the  hot 
summer  days  keeps  your  food  cool, 
fresh  and  appetizing. 

The  electric  refrigerator  gives  you 
this  carefree  refrigeration. 

It  freezes  ices  and  salads  that  are 
so  good  and  so  easy  to  make.  These 
desserts  are  different.  They  give 
luncheons  a  new  appetizing  richness. 

One  of  our  representatives  or  a 
dealer  will  tell  you,  gladly,  more 
about  freezing  desserts  and  keeping 
food  cool,  fresh  and  healthful  by 
means  of  electricity. 


J>.Q.and 


"FACinC  SERVICE* 

Pacific  Gas  and  electric  Company 

Owned  •  Operated  •  Managed 

by  Catifornians 


GEO.    W.    CASWELL 

Sutter  6654  or  Oakland   1017 

Telephone  Direct 

1.900.000   cups    were   nerved    at    the 
Panama-Pacific    International    Ft  posit  ion 


8 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  21,  1921 


merely  a  possession  to  be  sold  to  the 
highest  bidder. 

Supporting  the  featured  players 
are  Alec  B.  Francis,  Montagu  Love, 
Constantine  Romanoff,  Laska  Win- 
ter, T.  Roy  Barnes,  Buddy  Post,  and 
George  Kotsonaros.  In  addition  to 
the  supporting  cast,  some  6,000  ex- 
tras, including  twenty-two  members 
of  the  well  known  Marion  Morgan 
dancing  school  took  part  in  the  pro- 
duction. 

On  the  stage  Fanchon  and  Marco 
offer  their  "Ali  Babi  Idea"  with  "Pe- 
pito,"  the  internationally  famed 
clown,  as  the  star,  assisted  by  Rosita. 
Others  appearing  in  the  act  are  the 
Pyramid  Girls  in  Moroccan  costumes 
doing  a  desert  love  dance,  as  well  as 
their  famous  Pyramid  Dance;  and 
Harry  Kareis  doing  a  specialty,  "The 
Doll  "Dance."  Rube  Wolf  and  his 
greater  band  complete  the  program. 

*  #     * 

St.  Francis 

"Don  Juan,"  with  John  Barrymore 
featured,  continues  at  the  St.  Francis 
Theater  for  the  second  week. 

The  story  has  to  do  with  the  fam- 
ous love  maker  of  fiction  in  the  time 
of  the  Borgias  in  Rome. 

Barrymore  makes  irrepressible 
love  to  a  number  of  women,  keeping 
his  own  heart  free  from  their  guiles 
and  attractions.  His  father  had  told 
him  that  all  women  were  treacherous 
and  not  to  be  trusted,  so  Barrymore 
breaks  heart  after  heart  in  his  amor- 
ous pursuits. 

A  special  musical  prologue  has 
been  arranged  for  this  presentation. 

*  *     * 

Pantages 

Peter  B.  Kyne's  story  of  love  and 
adventure  on  the  Java  Coast,  "Breed 
of  the  Sea,"  is  the  film  attraction  at 
the  Pantages  Theater  this  week. 

Margaret  Livingston  and  Ralph 
Ince  have  the  leading  roles. 

On  the  stage  an  elaborate  dancing 
act  titled  "Danceland."  is  the  head- 
liner  of  the  vaudeville  acts.  "Dance- 
land"  is  produced  by  George  Choo. 

*  *     * 

California 

A  mystery-comedy-drama.  "Wolf's 
Clothing,"  is  the  screen  attraction  at 
the  California  this  week.  Monte 
Blue  and  Patsy  Ruth  Miller  have  the 
leading  parts. 

The  story  is  of  a  subway  guard 
and  a  lady's  maid  who,  to  high-hat 
each  other,  pretend  that  they  are  so- 
ciety high  steppers.  The  situations 
that  arise  from  their  little  deceits 
are  tense,  ludicrous  and  thrilling. 

Attilio  Laraia  conducts  the  Cali- 
fornia Orchestra  in  a  concert. 

There  is  a  supplementary  program 
of  short  films  including  a  News  Re- 
view, a  comedy  and  a  scenic. 


Granada 

The  new  comedy  team  of  Karl 
Dane  and  George  K.  Arthur  in  "Rook- 
ies" is  the  screen  attraction  at  the 
Granada  this  week. 

This  new  team  hits  it  off  admirably 
well  in  a  story  of  the  army  that  de- 
picts the  horrors  of  being  a  rookie. 
Karl  Dane  is  the  hard-boiled  sergeant 
and  Arthur  is  the  rookie.  In  the  sup- 
porting cast  are  Tom  O'Brien  and 
Marceline  Day. 

Ben  Black,  another  banjoist,  is 
leading  the  Granada  Orchestra.  The 
Granada  has  had  a  number  of  banjo 
playing  directors. 

A  scenic  and  a  news  reel  complete 

the  program. 

*     *     * 

Plav  Benefits 
Park  Fund 

The  Mount  Tamalpais  state  park 
fund  will  benefit  from  the  mountain 
play  to  be  given  on  Tamalpais  Sun- 
day, May  22,  in  the  celebrated  out- 
door amphitheater.  Net  proceeds  of 
the  play  will  go  toward  the  fund  to 
make  possible  the  purchase  of  the 
park  site  which  adjoins  the  mountain 
theater  and  Muir  Woods.  The  Moun- 
tain Play  Association,  through  Ar- 
thur H.  Blake  of  the  board  of  direct- 
ors, is  co-operating  with  the  Tamal- 
pais Conservation  Club  in  plans  for 
the  state  park.  Officers  of  the  Con- 
servation Club  are  James  Wright, 
president,  and  R.  F.  ("Dad")  0'- 
Rourke,  secretary. 

"Dad"  O'Rourke,  known  as  the 
grand  old  man  of  the  mountain,  has 
long  been  identified  with  the  moun- 
tain theater  and  each  year  hikes  to 
the  annual  play. 

The  play  this  year  will  be  "The 
Gods  of  the  Mountain"  by  Lord  Dun- 
sany,  contemporary  Irish  dramatist. 
The  cast  of  more  than  one  hundred 
players  will  be  quartered  on  the 
mountain  the  last  lew  days  preceding 
the  play  in  order  to  be  on  hand  for 
dress  rehearsals.  Costumes  have 
been  designed  and  plans  for  the  sim- 
ple staging  of  the  play  have  been  per- 
fected. The  beauties  of  the  natural 
settings  are  always  preserved  by  the 
mountain   players. 

Herbert  Grimwood.  distinguished 
London  actor,  who  is  directing  the 
play  this  year,  is  speaking  before  a 
number  of  San  Francisco  clubs  in  the 
interest  of  the  play,  stressing  its  im- 
portance as  a  community  drama  of 
special  interest  to  the  Bay  region. 

Sam  Stewart  Hayes,  prominent  in 
amateur  theatrical  productions  at 
Stanford  University,  will  play  the 
leading  role  of  Agmar,  the  master 
beggar.  Gregory  W.  Golubeff,  recent- 
ly of  the  Russian  ballet  of  the  Metro- 
politan Opera  Company,  is  creating 
a  solo  dance  for  the  sacrifice  scene  in 
the  second  act. 


The  Theater  Club,  an  organizatioi 
of  550  New  York  playgoers,  just  an 
nounced  that  it  has  selected  "Capon 
sacehi,"  in  which  Walter  Hampden  i: 
appearing,  as  the  season's  "mos 
pleasing  play  by  an  American  author.' 
The  gold  medal  annually  awarded  bj 
the  club  will  accordingly  be  given  t< 
Arthur  Goodrich,  who  with  the  as 
s  stance  of  Rose  A.  Palmer,  wrott 
"Caponsacchi,"  which  is  published  ii 
book  form  by  Appleton. 


Poisoned  Dagger 

He — The  man  who  married  Ethe 
got  a  prize. 

She— What  was  it?— Life. 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN.  Prop. 

French  and  Italian  Dinners — Meals  at  All 

Hours.    Modern  Rooms — Private  Cottages 

AGUA  CALIENTE 

Four  minutes  walk  to  Fetters  Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean    Rooms — Clean    Linen — Clean    Everything 
Rates    Exceptionally    Reasonable 

TELEPHONE   110 


Agua  Caliente  Springs 


Why! 


It's  the  Water  and  the  Table 


New    Dance    Hall.     Special   Attractions     Radio- 
active.    Hot     Sulphur    Water.      Tuli     Maths    and 
Si\  jnmini;    Pool.      Fireproof    Hotel. 
Write    for    Booklet. 

T.    H.    CORCORAN.    Auua    Caliente, 
Sonoma    Co.,    Calif.,   or  see   Peck-Judah 


GOLF 

Lessons  by  Appointment 
Six  Lessons,  $10.00 


KNICKERS 

SWEATERS 

HOSE 

STEWART  IRONS 

THE  CLUB  GOLF  SHOP 

529  Post  St.  Prospect  9030 


May  21,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


SOCIETY 

(Continued  from  Page  5) 


been  changed  to  May  31.  Mrs.  Rals- 
ton Page,  who  has  charge  of  these 
monthly  shows  at  the  Mark  Hopkins 
for  the  Junior  League,  announces 
that  some  of  the  smartest  of  the 
smart  set  will  display  the  Boue 
gowns.  Many  of  the  gowns  and  their 
accessories  are  being  sent  by  air  mail 
from  New  York  upon  their  arrival 
from  Paris. 

Proceeds  from  the  League  affairs 
are  all  turned  into  the  fund  for  their 
new  building  where  children  are  fos- 
tered under  the  care  of  the  Junior 
League.  Their  great  benevolence  is 
one  of  the  city's  best  known  and  well 
managed  homes  with  cheerful  atmos- 
phere and  real  care  and  sympathy  ex- 
tended those  whom  the  Junior  League 
members  take  under  supervision. 

Honorable  William  John  Cooper, 
newly  appointed  State  superintendent 
of  schools,  was  guest  of  honor  at  a 
luncheon  given  at  the  Mark  Hopkins 
Hotel  last  Saturday,  May  7,  Miss 
Cicely  J.  O'Connor,  chairman  of  the 
day,  and  Miss  Ida  Kernan,  decorating 
chairman.  Dr.  Joseph  Marr  Gwin, 
superintendent  of  schools,  San  Fran- 
cisco, was  the  principal  speaker. 

*  *     * 

The  Peninsula  Garden  Club  is  spon- 
soring a  musicale  and  bridge  party  to 
be  given  at  the  Edward  Hopkins 
home.  Menlo  Park,  now  occupied  by 
Mrs.  J.  W.  McCIymont.  The  party  will 
take  place  May  26  and  is  for  the  pur- 
pose of  raising  more  funds  for  the  roof 
garden  of  the  Women's  building.  Mrs. 
Ira  Kahn,  one  of  the  most  efficient 
workers  in  the  event  and  president  of 
the  Peninsula  Garden  Club,  will  be 
assisted  by  a  group  of  active  workers. 
The  entertainment  will  include  a  Rus- 
sian ballet.  Spanish  and  aesthetic 
(lances  and  a  program  of  music. 

Mrs.  James  Rolph  Jr..  Mrs.  E.  D. 
Knight,  Mrs.  Ernest  Wilson.  .Mrs.  J.W. 
McCIymont.  Mrs.  Robert  Atkins.  Airs. 
Lillis  George  Brann,  Mrs.  Minna  Mc- 
Gauley,  Dr.  Editli  Williams,  .Miss 
Sophie  Clayburgh,  Mrs.  William  El- 
tery,  Mrs.  Otto  Westphal,  Mrs.  Oscar 
Bolderman  and  Mrs.  A.  P.  Pedrini  are 
actively  assisting  toward  the  success 
of  the  event. 

*  *      * 

Closing  Concert 

The  closing  concert  to  be  given  by 
the  San  Francisco  Musical  Club  will 
take  place  Thursday  morning.  May 
1!>.  in  the  gold  ballroom  of  the  Fair- 
mont Hotel,  with  Mrs.  John  P.  Cogh- 
lan,  president,  in  charge  of  the  splen- 
did musicale.  Participants  are:  Voice, 
Florence  McEachran.  Agnes  McEach- 
ran;  flute,  Melva  Farwell;  piano  en- 
semble. Mrs.  Albert  Lang.  Miss 
Esther  Deininger;  accompanists.  Mrs. 
E,  W.  Newhall  Jr..  Mrs.  Horatio  Stoll. 


Many  luncheons  will  follow  the  con- 
cert in  the  Venetian  dining  room  of 
the  Fairmont.  Countess  Florenza 
Nicholai,  wife  of  Senor  Don  Mont- 
salve,  will  act  as  hostess  to  a  group  of 
her  friends,  afterwards  enjoying  a 
social  hour  in  the  Laurel  court  at  the 
beautiful  Fairmont  Hotel. 

*  *     * 

Members  of  the  Spanish  colony  in 
San  Francisco  plan  a  gala  night  Tues- 
day, May  31,  when  Senor  Aguero  will 
present  his  pupils  in  a  Fantasia  Es- 
panola  and  dinner-dance  in  Peacock 
court,  Mark  Hopkins  Hotel.  Many  so- 
ciety girls  will  appear  in  lovely  dances 
in  Spanish  costumes. 

*  *     * 

Brilliant  Wedding 

Miss  Louise  Lord  Coleman  and  Mr. 
Theodore  Carter  Achilles  will  be  mar- 
ried June  30  at  the  home  of  the  bride 
in  Los  Gatos.  She  is  the  daughter  of 
Mrs.  Charles  Benson  of  Cleveland. 

The  wedding  ceremony  will  take 
place  on  the  terrace  of  the  lovely  Cole- 
man home  and  be  one  of  the  most  at- 
tractive weddings  of  the  peninsula 
cities. 

Mrs.  George  Canovaro,  sister  of  the 
bridegroom,  and  Mr.  Canovaro,  are 
from  their  home  in  Honolulu  to  at- 
tend the  wedding.  Mr.  Paul  Achilles 
and  Mr.  Lawrence  Achilles,  brothers 


of  the  bridegroom,  are  also  coming 
from  their  New  York  home  in  time 
for  the  beautiful  wedding  ceremonies. 

The  happy  pair  have  selected  Hono- 
lulu for  their  honeymoon  and  while 
on  the  Islands  will  occupy  the  home 
of  Mr.  and  Mrs.  George  Carter  there. 
Mr.  Carter  is  an  uncle  of  Mr.  Achilles. 

Two  little  flower  girls  are  to  be  the 
bride's  attendants  at  the  lovely  out- 
door wedding. 

»     «     » 

June  Wedding 

Miss  Dorothy  Cornwall  and  Dr. 
Ernest  Kenneth  Stratton  are  to  be 
married  Wednesday  evening,  June  1, 
at  the  home  of  the  bride's  parents, 
Mr.  and  Mrs.  Bruce  Cornwall. 

Mrs.  Frederick  Kroll  will  be  the 
bride'as  attendant  and  Dr.  Kroll  will 
be  best  man.  Relatives  and  intimate 
friends  have  been  invited  to  attend 

the  wedding. 

*     *     * 

Hawaiian  Pilgrims 

Bound  for  the  Hawaiian  Islands  on 
a  three  weeks'  pilgrimage  and  pleas- 
ure tour,  one  hundred  members  and 
friends  of  the  Young  Men's  and 
Young  Ladies'  Institutes,  sailed  re- 
cently on  the  Matson  Liner  "Wilhel- 
mina,"  for  Honolulu.  The  party  will 
be  headed  by  past  and  present  grand 
officers  of  the  two  institutes,  and  will 


•iL  Chief- 


New  Santa  Fe  train  dc  luxe— extra 
fast— extra  fine— extra  fare. 

^California 
Limited 

Exclusively  first  class  — no  extra  fare. 

^Nava  j  o 

Standard  Pullmans— Observation  car 
—  Meals  at  Fred  Harvey  Station 
Hotels. 


^Missionary 

Fast  time  to  Kansas  City  and  Chicago 

—  through  Standard  and  Tourist 

Sleepers 

C   O   U  V 

To  Chicago  with  Through  Sleeper  for 
Houston  and  New  Orleans. 

t* SantaREight 

Through  Mississippi -Missouri  River 

Vallevs  bv  daylight,  with  early  eve- 


TA<S 


ning  arrival  in  Chicago. 

fs*<S%  CVtrydaif  and  aUtopnotcheis  in  their  class 

%x'#t7aV  For  Reservations  and  Train  Schedules 

S&ntd&G/^ckl^ces&fiaifl  Bureaux 


601  Market  Sureer 

^Upfiont  Sutter  7600 

Ferry  Depot" 

SAN      FRANCISCO 
SANTA  ROSA  SAN    JOSE 

STOCKTON 

121  FuxFuiasul  Kuiijkig 


lu 


THE  SAN  FKANCISCO  NEWS  LETTER 


May  21,  192 


be  under  the  direction  of  Wenuell  A. 
Miller,  president  of  the  Y.  M.  I.  board 
of  management,  ana  chairman  of  the 
outing  committee 

En  route  to  the  Hawaiis,  the  party 
will  enter  into  a  busy  program  of 
deck  sports,  social  functions  and  en- 
tertainments aboard  ship;  and  will 
be  lavishly  entertained  during  its 
stay  in  the  Islands,  visiting  all  points 
of  interest,  and  being  feted  at  recep- 
tions, parties,  dances,  dinners  and 
luncheons  affairs. 

While  in  Honolulu,  the  delegation 
will  take  part  in  the  centennial  of  the 
founding  of  Catholic  Missions  in  the 
Hawaiis,  to  be  commemorated  at 
Honolulu,  with  elaborate  religious 
and  civic  exercises. 

Y.  M.  I.  and  Y.  L.  I.  councils  in 
Honolulu  and  Hilo  will  take  an  active 
part  in  welcoming  the  tourists  to  the 
mid-Pacific  Isles ;  and  other  civic  and 
fraternal  societies  will  also  enter 
prominently  into  the  reception  pro- 
gram. 


co  in  September.  "Convention  head- 
quarters will  be  maintained  at  the 
Clift  Hotel  and  the  attendance  out- 
look is  between  4500  and  5000,"  de- 
clared Harold  M.  Harter,  national  sec- 
retary. "Plans  are  also  being  made 
for  ten  special  trains,  six  of  which 
will     be     routed     through     Chicago 

alone." 

*     *     * 

California  Forests 

"California's  forests  are  of  great 
interest  to  the  whole  country,  from  a 
commercial,  scenic  and  scientific- 
standpoint,"  declared  Dr.  Henry  S. 
Graves,  dean  of  the  school  of  forestry 
of  Yale  university  and  formerly  chief 
of  the  United  States  Forest  Service, 
in  an  interview  at  the  Clift  Hotel,  San 
Francisco.  "Such  trees  as  the  giant 
redwoods  will  never  grow  again.  It  is 
therefore  important  that  scientists 
should  study  these  trees.  Efforts  by 
the  State  and  National  Governments 
to  acquire  them,  meets  with  the  ap- 
probation of  every  forestry  student 
and  enthusiast." 


Alumnae  Luncheon 


Men  and  Women 
Plan  for  Event 

Distribution  of  200  000  folders  ad-         In  honor  of  Mr_  Charles  C.  Dan- 

vertising  California  has  been  under-  forth     principai    0f   the    Girls    High 

taken  by  the  Exchange  Club  in  prep-  s^ooi,   the   school  alumnae  associa- 

aration  for  the  forthcoming  national  tio:l  entertained  at  a  luncheon  and  re- 

convention  to  be  held  in  San  Francis-  ception  on  Saturday,  May  14,  in  the 

miscellaneous  Roam  of  the  Dons  at  the  Hotel  Mark 

synopsis  of  the  annual  statement  p***™":  M°re .  than  100  persons  at- 

0F  tended  the  affair  and  were  seated  at 

tables     beautifully     decorated     with 

Associated  Industries  Insurance  sPrng flowers.  Mrs.  Frank  zachorek, 

,  President  of  the  Alumnae  association. 

Corporation  was  m  charge  of  arrangements,  and 

.  _     _  :    T.  .     ,  „  , .,     .         .  among    those    present    were:     Mes- 

t      San    Francisco    in    the    State   of    California    on    the  .  T    l_       at     o       *xt_     \\T    lj.  T-»     i- 

list    day    of   December.    1926.    made    to    the   Insurance  <  ameS  John  N.  Smith,    Walter  H.   Rob- 

Commissioner    of    the    State    of    California,    pursuant  inSOn,   E.  Wismer,  C.  W.  EchbaUm,   M. 

">  law-  assets  L-  Mavers>  Lincoln  Batchelder,  Geo. 

Real  estate  Keil,    Frank    Zachoreck,    Herbert 

bSE."S5  Si£!!!!?t±?t  Httjiui  Forbes.  Walter  Hayden.  Fred  Rohrer, 

Cash  in  company's  office  and  in  banks 66,569.62  RoV     P.     Lutzi  J     Ml*,     and    Mrs.     ChaS. 

Premiums    in   course   of  collection 244,082.90  y-.         j.       ,,         „T.  t  tit  j       ay 

Bills  receivable  Dantorth;  Misses  Irene  Meusdorffer, 

other  ledger  asset*  ....  Jane    Levison,    Betty    Hall,    Edwena 

L«iger  Assets  1861,784.41  Thornton,     Francis    Plunkett,     Lucy 

interest  and  rents  due  or  accrued  9.039.07  Adams,  Evelyn  Levison,  Aimee  Tas- 

Market  value  of  securities  over  book  value      6,628.01  ton     Barbara    Nordquist,    Margaret 

Other   non-ledger   assets _      '      ,  TT  ^  j      tt    l 

Daughertv,   Una   Hanson   and   Helen 

Total    gross    assets  SS76.346.49  R      .1.     ,. 

Deduct  assets    not    admitted 3.983.78  Drfl  Ktl  . 

Total    Admitted    Assets  $H72.362.71 

liabilities  Mrs.  John  E.Mullen  and  her  daugh- 

Net    unpaid    claims,    except    liability   and  fnyc.      ~VTvy       A       IT      Qfnrr-Vi     'inrl    Mr«      14 

workmen's  compensation  t   12.134.00  tel  S-     'U1>'    A'    n-    StOrCn    ana    MIS.    jl. 

Spec:al    reserve    for    unpaid    liability    and  R.    TllOmaS    of   SuJSUn,    Were    hOStCSSeS 

workmen's   compensation    claims        22H. 563.24  .cili  j.  l     __    i_  j;   ., 

Estimated  expenses  of  investigation  and  ad-  at  one  ot  the  largest  luncheons  ot  the 

justment  of  claims ,*??'!"!  week    in    Drury    Lane,    Hotel    Whit- 

Total  unearned  premiums  on  unexpired  risks     l*o.930.80  .    ^         _,. 

Commission    and    brokerage    due    or    to    be-  COITlb       recently.  1  he       gUeStS       Were 

*STaffU*S£                                 lillLI.  seated   at   three  tables,   attractively 
—  decorated    in    spring   flowers.     After 

Total    Liabilities    (except    capital    and  ,  ,         ,  ,  i      -j  a    i_i 

surplus i  S47s.8i7.i3  the  luncheon,  bridge  tables  were  ar- 

<***;,  ■  ifsiZT*  ranged  in  the  Roof  Garden.  Those  in- 

vi  e:l  to  the  affair  were:   Mesdames 

T"t  i!    Liabilities,    Capital    and    Surplus        S872.S62.71  it  t  tt<  1       r»  11     /-<  T      TT 

c  w  fellows  Mary  Freel,   Russell  Cameron,  J.  H. 

president.  Callahan.  Arthur  Curtis,  A.  A.  Han- 

l.  h.  mueller.  sorl)   Oscar  Hocks,  Arnold  Haase,  J. 

•""'""•  Kendrick,  W.  Knight,  T.  E.  Gardner, 


Marie  P.  Walsh,  A.  B.  Villain,  Georg 
Quinn,  H.  Ullner,  James  Egan,  Thon- 
as  Robinson,  Charles  Boyan,  The< 
Goetz,  William  Nelson,  D.  G.  Dough 
erty,  M.  H.  Haines,  S.  Anson  Hil 
Wm.  Bartlett,  Angelo  Rossi,  Georg 
Vranizan,  A.  J.  Maclure,  Robert  Dol 
lard,  Herbert  Sphar,  Walker  Smith 
Lawrence  O'Connell,  Edward  Martir 
Samuel  McFadden,  E.  G.  Howell,  T 
W.  Ackerman,  M.  M.  Madsen,  D.  E 
Dube,  Frank  Purser,  R.  T.  Brigham 
A.  A.  Russell,  George  Hurst,  Edwan 
Toetike.  H.  D.  Baker,  Elmer  Hardies 
Russell  Harris,  Archibald  Alexander 
N.  G.  Geoffrion,  Charles  Sharp 
George  A.  Mullin,  M.  J.  Mayer,  Ar 
thur  J.  Falvey,  George  Andrews 
Frank  A.  Smith,  W.  E.  Fraser,  J.  C 
Flood,  J.  Emmett  Hayden,  Edwir 
Smith,  John  Marshall,  Matt  McMan 
us,  T.  W.Vollmer,  H.  R.  Thomas,  Johr 
Oliver,  Wm.  Bagely,  Wallace  Cannon 
Al.  C.  Newman,  John  Wilson,  S.  A 
Okill,  E.  T.  Mangel  and  L.  R.  Clayton 
*     *     * 

Members  of  the  Spanish  colony  ir 
San  Francisco  are  planning  a  gala 
niprht  for  Tuesday,  May  31,  wher 
Senor  Aguero  will  present  a  numbei 
of  his  pupils  in  a  Fantasia  Espanola 
and  dinner  dance,  in  Peacock  Court 
at  Hotel  Mark  Hopkins. 

Many  attractive  society  girls  are 
pupils  of  Aguero  and  an  unusually 
beautiful  scene  will  be  presented  with 
many  hostesses  and  their  guests  in 
typical  Spanish  costume. 

The  affair  is  being  sponsored  by 
the  following:  Mesdames  S.  W.  Ehr- 
man,  E.  M.  Aldana,  Martha  Speck, 
E.  H.  Cox,  L.  R.  Lurie,  A.  S.  Rosen- 
blatt. H.  Williar,  H.  Dayton,  G.  F. 
Hatton,  S.  Bissinger,  A.  de  Amena- 
bar.  Santos  Goni,  E.  Wangenhime,  J. 

0.  Gantner,  F.  S.  Palmer,  M.  Blake, 

1.  Arguello,  G.  Whittell,  B.  de  Valdez, 
C.  Leyva  and  Miss  M.  S.  Shafter. 


A  beautifully  appointed  bridge  and 
tea  were  given  at  the  Mark  Hopkins 
Hotel  Saturday,  May  7,  by  the  Misse-' 
Betty  and  Gladys  Hughes  of  Manor 
House,    Eldridge,   California. 

Tea  was  served  in  Peacock  Court, 
where  the  table  decorations  were  ar- 
tistically carried  out  with  lilacs  and 
sweet  peas. 

The  guests  on  this  occasion  includ- 
ed: Mesdames  F.  O.  Butler,  George 
0.  Ordahl,  Charles  Hecker,  Edgar 
Clements.  Margaret  K.  Folger,  G.  F, 
Neill,  M.  F.  Turnbull,  G.  M.  Robert- 
son, Herman  W.  Covey,  M.  V.  Soley, 
Edward  Hartwell,  O.  L.  Shannon.  Ha- 
zel L.  Smith,  G.  G.  Stevenson,  B.  O, 
Spencer:  Misses  Eunice  Sohl.  Rachel 
Sohl,  Lydia  Korn,  Eileen  Cowan. 
Vesta  Bledsoe,  Opal  Stacey.  Mary  Ju- 
lian and  Nellie  Keyt. 


Kay  21,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


STATE  AND  CITY  NOTES 


Sportsmen  Hold 
Unusual  Show 

California's  first  annual  sports- 
men's show,  sponsored  by  the  Asso- 
ciated Sportsmen's  Clubs  of  Califor- 
nia, held  this  week  on  the  Marina,  is 
one  of  the  most  comprehensive  out- 
door expositions  ever  staged,  accord- 
ing to  the  committee  in  charge. 

A  portion  of  the  old  World's  Fair 
Grounds  along  the  Marina  has  been 
loaned  through  the  courtesy  of  the 
San  Francisco  Park  Commission.  This 
nine  acre  area  has  been  transformed 
into  numerous  replicas  of  Califor- 
nia's fields,  forests,  mountains  and 
waterways  and  those  have  been 
stocked  with  specimens  of  native  fish, 
birds  and  animals,  thus  affording  the 
public  a  rare  opportunity  for  viewing 
them  in  natural  settings. 

Scores  of  other  exhibits  are  devot- 
ed to  forestry,  camping,  fishing, 
hunting  and  wild  life  photography. 
There  have  been  daily  contests  be- 
tween recognized  experts  in  all  man- 
ner of  outdoor  sports. 

Ceremonies  Open 
Carquinez  Bridge  Today 

Uniting  three  flags  and  establish- 
ing the  first  direct  overland  route 
from  British  Columbia  to  Mexico,  the 
Carquinez  Bridge,  spanning  the  Nor- 
thern arm  of  San  Francisco  bay  be- 
tween the  navy  yard  town  and 
Crockett  across  the  straits,  the 
world's  largest  highway  structure 
will  be  formally  dedicated,  chris- 
tened and  opened  to  the  motoring 
public  of  America  on  Saturday.  May 
21. 


PHOToG^mt 


All  is  in  readiness  for  the  epochal 
event — an  event  which  not  only  cele- 
brates the  opening  of  the  world's 
greatest  highway  bridge  but  opens  a 
new  era  in  the  development  of  Cali- 
fornia and  the  Pacific  Coast.  The 
Carquinez  Bridge  has  broken  the 
water  barrier  which  has  during  the 
centuries  past  separated  some  of  the 
most  fertile  and  picturesque  country 
in  California  from  the  San  Francisco 
bay  communities. 

Carquinez  Bridge — 4482  feet  in 
length,  with  a  roadway  30  feet  wide 
and  a  sidewalk  on  each  side — is  the 
connecting  link  between  British  Co- 
lumbia on  the  North  and  Mexico  on 
the  South.  And  it  stands  at  the 
crossroads  of  America's  great  system 
of  transcontinental  highways,  being 
tapped  by  direct  paved  highways  con- 
stituting the  Lincoln  Highway,  the 
Victory  Highway,  the  Yellowstone 
Trail,  the  Bankhead  Highway,  the 
Redwood  Highway  recently  opened 
into  the  Redwood  Empire  of  Califor- 
nia and  is  a  direct  part  of  the  famous 
Pacific  Highway. 

The  Pacific  Inter-Club  Yacht  Ass'n, 
comprising  some  fifteen  associate 
members,  is  to  send  a  fleet  of  not 
less  than  250  yachts,  motor-boats  and 
smaller  craft  to  participate  in  the 
ceremonies. 

The  army  fliers  at  Crissy  Field  will 
appear  overhead  and  airplanes  will 
write  the  story  of  Carquinez  Bridge 
in  the  skies. 

President  Calvin  Coolidge,  sitting 
at  his  desk  in  Washington,  D.  C,  will 
turn  a  golden  key  in  the  delicate  tele- 
graph instrument  and  send  an  elec- 
tric spark  across  the  continent  which 
will  release  a  giant  American  flag  on 
a  flagstaff  rising  30  feet  above  the 
highest  bridge  tower — 325  feet  above 
the  water  line.  At  the  same  time 
four  great  bombs  will  explode — the 
signal  that  the  bridge  is  opened. 

And  immediately  following  the 
bomb  explosions,  Airs.  Aven  J.  Han- 
ford,  widow  of  the  organizer  and  first 
president  of  the  American  Toll 
Bridge  Company,  owners  and  build- 
ers of  the  mighty  span  of  concrete 
and  steel,  will  christen  the  structure. 
The  band  will  play  "The  Star  Span- 
gled Banner"  and  from  Mare  Island 
great  navy  guns  will  fire  a  salute. 

As  the  echo  of  the  last  salute  fades 
away,  a  score  of  carrier  pigeons 
from  the  Sperry  lofts  will  be  released 
and  take  to  the  air  lanes,  carrying 
messages  to  their  home  lofts  North 


and  South  and  East,  that  Carquinez 
Bridge  is  opened  to  motor  travel. 

*     *     * 

Lumber  Firm 
Opens  New  Plant 

The  new  east  bay  plant  of  White 
Brothers,  hardwood  headquarters,  re- 
cently completed  at  High  and  How- 
ard streets,  Oakland,  and  opened  for 
stocking  its  yards  yesterday,  is  a  me- 
morial to  the  enterprise  and  business 
acumen  of  two  "way  down  East" 
Yankees  from  the  New  England  lum- 
bering district. 

Peter  and  Asa  L.  White  came  to 
California  from  Vermont  more  than 
fifty-five  years  ago  with  an  idea.  The 
growth  of  that  idea  is  typified  in 
White  Brothers  modern  plant,  an  im- 
provement over  the  large  San  Fran- 
cisco establishment  of  the  concern, 
the  largest  dealers  in  hardwood  lum- 
ber in  the  West. 

From  the  first  small  mill,  founded 
by  the  two  brothers  in  1872,  the  busi- 
ness in  domestic  and  imported  hard- 
woods grew  until  more  space  became 
imperative.  The  plant  was  moved 
into  larger  quarters  at  Spear  and 
Howard  streets,  San  Francisco.  In 
1910  the  large  mill  and  yards  still  in 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208   CROCKER    BUILDING 

(Opposite  Palace  Holel) 

San  Francisco  Phone  Kearny  391 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the  Sprinss" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    CLARA    STREET— GARFIELD    Ml 


S.  A.  LOVEJOY 

WILL   BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St..  Room  101 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  21,  1927 


operation  at  Fifth  and  Brannan 
streets  came  into  being.  Further  ex- 
pansion of  the  enterprise  and  the  rap- 
id growth  of  the  east  bay  district  ne- 
cessitated the  acquisition  of  the  new 
Oakland  plant. 

Yesterday  began  the  stocking  of 
the  big  yard  with  curly  birch,  Tenne- 
see  red  cedar,  southern  red  gum,  mag- 
nolia, maple,  apitong,  jenisero,  Phil- 
ippine mahogany,  rosewood,  Siam 
teak  and  other  hardwoods  from  ihe 
far  corners  of  the  earth. 
*     *     * 

Airplane  Forest  Patrol 
Assured  for  Pacific  Coast 

Airplanes  will  again  be  available 
this  season  for  forest  and  fire  patrol 
in  the  Pacific  Coast  states,  according 
to  report  by  District  Forester  S.  B. 
Show  of  the  San  Francisco  headquar- 
ters, United  States  Forest  Service, 
based  on  advice  received  from  Chief 
Forester  Colonel  William  B.  Greeley. 
The  War  Department,  which  last  year 
notified  the  Forest  Service  that  no 
surplus  planes  would  be  available  for 
aerial  forest  patrol  in  1927,  has  re- 
scinded its  former  decision  and  now 
finds  it  possible  to  supply  planes  for 
this  purpose. 

"We  are  greatly  pleased  to  learn 
of  this  splendid  offer  of  co-operation 
by  the  War  Department,"  stated  Mr. 


Phone   Sutter  3278 

William  Herbst  &  Company 

(Formerly   with  Shreve  &   Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches   a    Specialty 

209   POST   STREET  at   GRANT  AVENUE 

San   Francisco.   Calif. 

Call    and    Deliver    in    San    Francisco.    Alameda 

and  San  Mateo  Counties 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual    Attention   Given  to 

Each  Order 

Office  and  Works:    1625  Mission   St. 

Phone  Market   7913 

Branch    Office:    760    Suiter   Street 

(Hotel   Canterbury   RlclpM 

Phone    Prospect    9845 

Work  Called  for  and  Delivered 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed  for   One  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone  Garfield   3852 


564   Market   St. 


Show,  "since  this  action  will  make 
possible  the  more  adequate  protection 
of  the  federal,  state  and  private  for- 
ests of  the  Pacific  Coast  from  the 
dread  menace  of  fire.  While  detailed 
plans  for  the  airplane  fire  patrol  have 
not  yet  been  made  by  the  Forest  Ser- 
vice, it  is  probable  that  planes  will  be 
stationed  at  Glendale  and  Sacra- 
mento, California;  Eugene,  Oregon, 
and  Seattle  and  Spokane,  Washing- 
ton, as  in  1926.  From  these  bases 
protection  will  be  given  the  forests  of 
California,  Oregon,  Washington, 
western  Montana  and  northern  Idaho, 
in  which  are  located  the  bulk  of  the 
fast  diminishing  virgin  timber  re- 
sources of  the  nation. 

"Airplane  patrol  will  be  handled  by 
the  Forest  Service  largely  as  in  for- 
mer years,  with  the  able  co-operation 
and  assistance  of  the  Air  Service  of 
the  Army,"  continued  the  district 
forester.  "The  greatest  value  of 
these  'eyes  of  the  forest'  is  not  for 
the  patrol  of  fixed  air  lanes  over  for- 
ested regions,  but  for  the  scouting  of 
fires  after  severe  lightning  storms 
and  during  periods  when  smoke  and 
haze  obscure  the  forests  from  the 
ground  lookout  stations.  Airplanes 
are  also  very  valuable  for  the  recon- 
naissance of  going  fires,  in  order  to 
determine  where  best  to  concentrate 
fire  fighting  forces,  since  an  observer 
in  a  plane  can  in  an  hour  or  so  cover 
a  large  fire  that  would  take  a  man  on 
foot  or  horseback  days  to  travel 
around." 


Europe  to  Read  West's 
Wonders  in  Four  Languages 

Attention  not  only  of  America,  but 
of  Europe  and  the  Orient  will  be 
called  to  the  tourist  attractions  and 
natural  wonders  of  the  Pacific  Coast 
in  a  series  of  illustrated  foreign  lan- 
guage booklets  now  being  published 
by  Southern  Pacific  Lines  for  world- 
wide distribution,  according  to  F.  S. 
McGinnis,  passenger  traffic  manager 
for  the  company. 

Illustrated  with  many  fine  engrav- 
ings of  western  beauty  spots,  the 
booklets  are  issued  in  English, 
French,  German  and  Italian  editions. 

Full  information  concerning  cus- 
toms, requirements,  methods  of 
travel,  hotel  facilities,  and  answers  to 
questions  likely  to  arise  in  the  minds 
of  foreign  visitors,  are  contained  in 
the  booklets.  They  will  be  distrib- 
uted widely  in  Europe  by  the  com- 
pany's general  agencies  under  the 
direction  of  E.  W.  Clapp,  traffic  man- 
ager, as  well  as  in  the  Antipodes,  the 
Orient  and  Hawaii. 


"Wild  Money,"  was  published  re- 
cently by  Doubleday,  Page  &  Com- 
pany, is  the  last  person  in  the  world 
to  believe  in  superstitions,  signs  or 
omens  of  good  luck,  but  what  chance 
has  one's  hard-boiled  common  sense 
in  the  face  of  irrefutable  phenomena. 
His  publishers  issued  as  an  advertise- 
ment for  "Wild  Money"  a  little  brass 
good  luck  coin  of  an  amusing  design 
with  the  intention  of  distributing 
them  to  the  book  clerks.  Mr.  Tilden 
put  a  handful  of  them  in  his  pocket 
when  he  started  West.  Before  he  left 
New  York,  he  gave  one  to  a  friend 
from  New  Mexico,  who  for  seven 
years  had  been  vainly  trying  to  get 
New  York  capital  interested  in  a  per- 
fectly sound  but  remote  proposition. 
Immediately  after  he  was  given  the 
coin,  he  received,  from  an  unexpected 
source,  $200,000  from  one  of  the  big- 
gest capitalists  in  New  York.  It  may 
have  been  coincidence,  but  wait! 

This  man  left  New  York  on  Satur- 
day and  Tilden  the  following  day.  In 
Chicago  he  was  met  by  a  friend  of 
the  man  from  New  Mexico  who 
greeted  him  with  this  news: 

"Sidney  gave  me  one  of  those  coins 
you  gave  him  and  it  had  immediate 
effect.  A  man  to  whom  I  loaned 
$2000  about  five  years  ago,  and  who 
went  broke,  came  into  my  office  today 
and  paid  the  $2000  in  cash,  and  here 
it  is."  He  thereupon  produced  a  roll 
of  bills  big  enough  to  choke  an  ele- 
phant. Again  coincidence  perhaps, 
but  wait! 

They  went  West  together,  and  were 
joined  by  a  third  friend  to  whom  Til- 
den gave  a  coin.  A  few  hours  after- 
ward he  had  to  leave  the  train  in 
Newton,  Kansas,  and  return  to  Chi- 
cago, because  a  big  investment  issue 
which  he  had  been  hoping  to  handle 
was  suddenly  granted  to  him,  and  he 
had  to  return  to  his  office  to  take  care 
of  it. 

All  coincidence,  the  incredulous 
may  think,  but  nevertheless  Mr.  Til- 
den goes  about  with  his  pockets  full 
of  the  good  luck  coins. 


Wild  Money  Brings  Luck 

Freeman  Tilden,  whose  new  novel, 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 
Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day  and   Night 

City    Sightseeing S3.00  per  hour 

sh°PP'"<: 2.50  per  hour 

Short    TripB.    Toxical.    Rates 

PROSPECT 

4000 


585   Post.   St.. 
San  Francisco 


May  21,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


In  the  Old  Manner 

LOVE  IS  ENOUGH,  by  Francis  Brett 

Young.    Knopf.   $5.00. 

Mr.  Young's  two  volume  work  is 
receiving  even  more  acclaim  than  was 
anticipated  for  it,  proving  the  fact 
that  readers  are  ready  to  appreciate  a 
classic  style,  even  though  fed  upon  a 
daily  diet  of  modernistic  fiction.  The 
author  disregards  the  momentarily 
popular  methods  and  goes  back  to 
the  smooth,  flowing  sentences  of  past 
fictionists.  The  style  is  very  simple, 
gaining  its  effects  slowly  and  steadi- 
ly. Mr.  Young  knows  how  to  describe 
situations  and  characters,  and  render 
narrative  effectively. 

The  story  offers  a  fascinating 
study  of  English  characters  over  the 
span  of  three  generations  and  two 
wars.  The  late  Victorian  generation 
is  contrasted  with  that  of  the  World 
War,  but  without  any  sociological 
purpose. 

Clare  is  the  heroine  of  the  story,  a 
beautiful  woman  about  whom  the 
various  complications  arise,  and  her 
Aunt  Cathie,  a  defeated  old  maid,  re- 
mains one  of  the  best  characters 
drawn  by  any  author  for  some  time. 
The  development  of  the  various  situ- 
ations in  the  novel  arises  with  a  com- 
prehensive movement  such  as  is  rare- 
ly found  in  the  work  of  moderns.  Of 
a  work  of  this  type  little  can  be  said, 
because  it  is  beyond  the  bounds  of 
the  review,  except  to  point  out  its 
position  and  importance  among  the 
new  books. 

*     *     * 

Hired  Liberty 

BLACK  BUTTERFLIES,  by 
Elizabeth  Jordan.  Century;  $2.00. 
A  light,  racy  story  of  the  modern 
flapper,  who  flaps  around  through 
nightly  adventures  with  the  other  so- 
called  "black  butterflies."  The  hero- 
ine is  young  and  delightful,  wealthy 
and  to  a  degree  scandalous.  What 
she  finally  does  is  to  bribe  the  town's 
model  young  man  to  marry  her,  in 
name  only — pays  him  a  salary.  She 
profits  by  being  free  of  her  scolding 
guardian,  and  so  is  enabled  to  go 
about  where  she  chooses  with  whom 
she  chooses  at  last — (and  they  are 
unquestionably  badly-singed  butter- 
flies). The  heroine,  after  leading  the 
model  young  man  a  terrific  pace, 
finally  succumbs  to  a  different  view 
on  life,  and  all  comes  out  satisfac- 
torily. 


Edited  by  ELEANOR  WILLIAMS 
Rare  Information 

THE  STORY  OF  MUSIC,  by  Paul 
Bekker.  W.  W.  Norton  &  Com- 
pany.  $3.50. 

What  THE  STORY  OF  PHILOSO- 
PHY has  meant  to  the  public's  under- 
standing and  appreciation  of  philoso- 
phy, THE  STORY  OF  MUSIC  means 
in  the  same  way  to  the  appreciation 
of  music.  Paul  Bekker,  the  writer 
originally  used  the  study  in  the  form 
of  a  series  of  lectures  in  Germany, 
through  a  radio  corporation,  that 
people  might  learn  of  what  stuff  mu- 
sic has  been  made.  The  work,  recent- 
ly translated  into  English,  immedi- 
ately has  found  a  vast  public  eager 
to  follow,  no  longer  the  mere  collec- 
tion of  dates  and  facts  about  music 
formerly  given  by  writers  about  mu- 
sic, but  Paul  Bekker's  study  of  the 
very  substance  of  music,  of  the  forces 
which  control  music  and  make  it  the 
most  illusive  of  the  beautiful  arts. 

The  appreciative  study  begins  at 
the  very  sources  of  early  music,  ex- 
plaining the  meaning  of  the  hiero- 
glyphic-like copies  of  Greek  music 
'eft  to  the  world,  going  into  the  music 
of  the  early  Italians.  From  the  ten 
centuries  of  Gregorian  music,  Mr. 
Bekker  introduces  the  layman  to  the 
true  meaning  of  polyphony.  From 
there  on  the  reader  becomes  acquaint- 
ed with  the  importance  of  the  early 
masters,  of  Bach  and  Handel,  who 
introduced  contrapuntal  harmony 
and  established  the  melodic  structure 
of  music.  The  crystallizing  of  loose 
forms  with  Haydn,  the  contributions 
of  Gluck,  Mozart,  the  far-flung  mu- 
sical effects  of  the  protean  Beetho- 
ven, all  are  treated  colorfully  and 
with  a  cumulative  effect.  German 
romanticism  is  treated  very  compre- 
hensively, the  various  factions  aris- 
ing at  the  end  of  the  period  made 
most  understandable  and  interesting 
to  the  reader.  Likewise  the  various 
feuds,  such  as  the  one  concerning 
Gluck,  the  Wagner  versus  Verdi  con- 
cern. 

Modern  trends  are  explained  only 
sufficiently  for  the  layman  to  grasp 
the  direction  in  which  the  moderns 
are  going,  in  contrast  to  the  masters 
of  the  past.  Without  entering  into 
any  technicalities,  Paul  Bekker  suc- 
ceeds in  giving  to  the  reader  an  ap- 
preciation for  the  present  harmonic 
contraction  in  contrast  to  the  great 
harmonic  expansion  of  the  past,  and 


a  knowledge  of  what  it  means  to  have 
music  vocally  conceived  as  we  have 
today,  instead  of  the  instrumentally 
conceived  music  of  the  past  few  cen- 
turies. The  book  is  most  valuable  to 
one  anxious  to  grasp  the  underlying 
principles  of  music. 

*     #     * 

Indo-China  on  Broadway 

A  contract  was  signed  recently  be- 
tween Robert  Milton,  the  producer, 
and  Harry  Hervey,  the  novelist,  for 
an  autumn  presentation  of  a  drama- 
tized version  of  the  latter's  new  book, 
"Congai."  The  dramatization  will  be 
done  by  Mr.  Hervey  himself,  assisted 
by  Carleton  Hildreth.  "Congai"  at- 
tracted widespread  critical  attention 
immediately  following  its  publication. 
It  is  the  story  of  a  woman  of  Indo- 
China,  half  native  and  half  French, 
who  determined  to  rise  above  the 
level  of  her  jungle  home.  She  accom- 
plished her  purpose  by  using  the  men 
with  whom  she  came  in  contact — 
usually  through  amours — but  she 
accomplished  it  without  losing  either 
her  ideals  or  the  respect  of  her 
suitors.  Mr.  Hervey  is  author  of  four 
novels. 

»     *     • 

Lectures  for  June 

The  Paul  Elder  Gallery  announces 
a  series  of  Authors'  Thursday  after- 
noons, at  3  o'clock,  beginning  May 
26th  and  running  through  the  month 
of  June.  The  series  will  be  opened 
by  Anne  Shannon  Monroe,  author  of 
"Singing  in  the  Rain" — a  group  of 
heart-to-heart  talks  made  out  of  the 
matter  of  life  itself — inspiring,  sym- 
pathetic and  personal.  Miss  Monroe 
will  talk  on  the  gentle  art  of  fine  liv- 
ing and  overcoming. 

Other  authors  to  appear  in  this 
series  are  the  following:  June  2: 
Grace  MacGowan  Cooke  —  subject, 
"Development  of  the  Mystery  Story." 
June  9:  Wilbur  Hall — subject,  "Lu- 
ther Burbank — Naturalist  and  Hu- 
manist." June  16:  Pauline  Stiles — 
subject.  "Adventures  of  a  News 
Writer."  June  23:  Tirey  L.  Ford — 
subject,  "Romance  of  Monterey." 


Books    that    are    reviewed    in    tha    Newt    Letter 

can  be  obtained 

at  PAUL  ELDER'S 

AND   PALL   ELDER'S    LIBRARY 

119  Poit  Street                      San   Franeiaro.   Calif. 

14 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  21,  1927 


The 
Name 


PIONEER 


on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 

.__.  .  tioner    to    show    you 

■]+r<J*7]:HH:M-.M-.H:|.-H   samples. 

BLAKE,  MOFFITT  &  TOWNE 

Established    1855 
41    First    Street.    San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established  43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone  Douglas  649 


San  Francisco 
Laundry 

(A  Soft   Water   Laundry) 


PHONES: 


San   Francisco 
West  793 


Burlingame 
478 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and    Business    wear    is 

now   ready  for  your   early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMriC    CLUB 


.&  you  pay  no  more  /? 

fiESTFiOWHg 

The\foice  of  a.  Thousand  Gardens' 

224-226  GrantAve.     TelKearny  4975 


Petrol  Paragraphs 


By  E.  V.  WELLER. 
National  Automobile  Club 

This  is  the  time  of  year  for  pre- 
paring your  car  for  the  summer  sea- 
son. The  motorist  should  either 
check  his  own  car  or  turn  it  over  to 
a  mechanic  to  be  put  into  proper 
shape,  as  this  is  a  necessary  precau- 
tion in  the  interests  of  safety. 

It  isn't  a  pleasant  sensation  to  be 
bowling  along  at  thirty-five  or  forty 
miles  an  hour  and  drop  a  front  wheel, 
and  that  often  happens  when  a  car 
has  been  neglected  and  the  wheel 
bearings  haven't  been  properly  lubri- 
cated. Steering  gears  are  often  neg- 
lected and  disaster  may  follow.  The 
motorist  who  takes  proper  care  of 
his  motor  car  will  get  the  most  out 
of  his  motor  car.  The  small  amount 
required  to  have  a  car  kept  in  condi- 
tion is  little  compared  to  the  cost  of 
a  major  operation  after  an  accident 
has  taken  place.  Play  safe  rather 
than  be  sorry. 

Lubrication  of  all  working  parts  at 
frequent  intervals,  a  periodical  check 
to  see  that  all  the  mechanism  is  func- 
tioning properly,  these  are  as  neces- 
sary in  driving  a  car  as  it  was  in  the 
old  days  to  curry  the  horse  and  comb 

out  his  mane. 

*     *     * 

The  disciples  of  the  Open  Road  are 
on  their  way.  Pilgrims  in  motor  cars 
are  crowding  the  highways  and  by- 
ways as  the  vacation  season  is  offi- 
cially under  way. 

Under  the  smiling  skies  of  early 
May  the  snow-  barriers  of  the  high 
Sierras  are  gradually  disappearing. 
Reports  received  by  the  National  Au- 
tomobile Club  indicate  that  the  Yuba 
pass  will  be  cleared  this  week  and 
that  it  will  not  be  long  before  the 
first  caravan   of  motor  cars  will  be 


trekking  over  the  trail  of  the  immi- 
grants to  the  "Lake  of  the  Sky." 

Spring  is  close  at  hand  in  the 
mountain  regions.  It  comes  late  in 
the  higher  altitudes  but  it  offers  a 
brilliant  contrast  of  color  to  the  days 
of  winter. 

Now  is  the  best  time  of  the  year 
for  the  wild  flower  hunter  to  set  out 
in  quest  of  new  and  strange  flowers 
and  leaves  and  grasses  to  add  to  his 
collection.  The  variety  of  the  wild 
flowers  of  this  state,  their  brilliance 
of  coloring,  offer  a  most  interesting 
hobby  to  the  motorist.  To  come  upon 
a  bed  of  fairy  bells,  and  owl  faces  and 
hare-bells,  it  is  a  most  delightful  ex- 
perience to  the  wanderer.  It  is  like 
peering  into  the  magical  book  of  na- 
ture to  enjoy  a  beauty  of  which  the 
eye  had  never  dreamed. 

But  whether  you  go  afield  in  quest 
of  beauty  or  in  search  of  the  pictur- 
esque, whether  you  go  from  commer- 
cial motive  or  at  the  bidding  of 
health,  the  California  spring  and  the 
California  summer  provide  a  most  at- 
tractive setting  in  north  and  south, 
on  the  level  paths  of  the  great  valleys 
or  winding  upward  to  the  crest  of 

the  pine-covered  mountains. 
*     *     * 

Mexico  is  showing  us  the  way  in 
the  way  of  modern  motor  car  legisla- 
tion. The  legislative  body  in  the  Mex- 
ican capital  has  just  passed  a  law- 
prohibiting  the  use  of  metal-tired 
vehicles  on  the  city  streets  and  ban- 
ning the  iron-shod  horse. 

The  well  known  horse  isn't  very 
much  in  evidence  in  the  metropolitan 
areas  in  the  United  Statees  these 
days,  but  no  governing  body  has  had 
the  temerity  to  clear  the  right-of- 
way  for  the  automobile.  Mexico  is 
working  on  an  extensive  road  pro- 
gram. This  program  has  developed 
the  pride  of  the  government  and  the 
people.  Any  legislation  looking  to- 
ward the  preservation  of  those  roads 
in  the  light  of  present  day  ideas  on 
transportation  will  prove  popular. 


Editor  —  This  cartoon  isn't  shaded 
enough. 

Cartoonist — Maybe  not;  but  wait'll 
you  see  the  joke  that  goes  with  it. — 
Texas  Ranger. 


ASSESSMENT  NOTICE 

The  MINERAL  DEVELOPMENT  COMPANY,  loca- 
tion of  principal  place  of  business.  San  Francisco, 
California. 

Notice  is  hereby  given  that  at  a  meeting  of  the 
Directors  held  on  the  19th  day  of  April.  1927,  an 
assessment  of  one-half  cent  per  share  was  levied  upon 
the  issued  capita]  stock  of  the  corporation,  payable 
immediately  in  legal  money  of  the  United  States, 
to  the  Secretary,  at  the  office  of  the  company.  Room 
245,    Monadnock    Building.   San    Francisco.    Calif. 

Any  stock  on  which  this  assessment  shall  remain 
unpaid  on  the  28th  day  of  May,  1927.  will  be  de- 
linquent and  advertised  for  sale  at  public  auction, 
and  unless  payment  is  made  before,  will  be  sold  on 
Thursday,  the  24th  day  of  June.  1927,  to  pay  the 
delinquent  assessment,  together  with  coBts  of  adver- 
tising  and    expense  of  sale. 

M.   J.  SEELY.   Secretary. 
21",   M-nadm'rk    Bid,'..    San    Francisco.    Calif. 


May  21,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


To  Youth 

This  I  say  to  you: 

Be  arrogant!   Be  true! 

True  to  April  lust  that  sings 

Through  your  veins.   These  sharp  springs 

Matter  most.  .  .  .  Afteryears 

Will  be  time  enough  for  sleep  .  .  . 

Carefulness  .  .  .  and  tears.  .  .  . 


Now,  while  life  is  raw  and  new, 
Drink  it  clear,  drink  it  deep ! 
Let  the  moonlight's  lunacy 
Tear  away  your  cautions.   Be 
Proud,  and  mad,  and  young,  and  free! 
Grasp  a  comet !   Kick  at  stars 
Laughingly!   Fight!   Dare!: 
Arms  are  soft,  breasts  are  white, 
Magic's  in  the  April  night — 


Never  fear,  Age  will  catch  you, 
Slow  you  down,  ere  it  dispatch  you 
To  you  long  and  solemn  quiet.  .  .  . 


What  will  matter  then  the  riot 
Of  the  lilacs  in  the  wind? 
What  will  mean — then — the  crush 
Of  lips  at  hours  when  birds  hush  ? 

Purple,  green  and  flame  will  end 
In  a  calm,  grey  blend. 


Only  .  .  .  graven  in  your  soul 
After  all  the  rest  is  gone 
There  will  be  the  ecstasies  .  .  . 
Those  alone.  .  .  . 

John  V.  A.  Weaver  in  The  Bookman. 


Gypsy  Bred 

The  wind  is  a-blow  from  the  south  today. 

The  river's  a  swirling  flood. 
The  wind  is  tender  and  warm  ami  gay. — 

And  my  love  has  gypsy  blood. 


Restless  she  was  within  her  sleep. 

And  waking  crept  too  near. 
The  sky  is  brooding  and  blue  and  deep. 

My  heart  is  sick  with  fear. 


Low  in  the  west  is  a  little  witch-moon. 
Leaf  buds  are  edged  with  red: 

Our  home  will  be  her  prison  soon, — 
My  love  is  gypsy  bred. 

— Ida  Lowry  Sinclair  in  The  Forum. 


LOU  W.  SARTOR.  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All  Popular  Brands  Eastern  and  Western   Oils 

New  Method  Washing  and   Polishing 

Equipped    With    Latest  Type  Hydraulic    Lifts 

Oiline   and   Greasing — Battery  Service 

AT   CALPET   GAS   STATION 

Post  and   Franklin    Streets  San    Francisco,   Calif. 


GRAYSTONE    130 


OPEN    DAY   AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction   with 

St.    George    Garage,    410    Bush    St.  Monarch    Garage.    1361    Bush    St. 

Management  of  WILLIAM    SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


HBJlkk.  '*           -w~  jfli 

S^  W 

1        ^^Bf 

* 

1     ■     ^BtoJ?^                 *T?^H 

.11 

Take  Your  Kitchen  Camping  * 

The  Utility  Auto  Kitchenette 

provides  all  the  comforts  of  home  and  makes  camp- 
ing a  real  pleasure.  Table,  stove,  oven,  ice  box  and 
pantry — all  combined  in  a  strong  metal  cabinet.  It 
can  be  carried  on  running  board  or  trunk  rack  of  any 
automobile.    Weighs  only  sixty-five  pounds. 

Sold  by  All  Dealers  in  California 

Send  for  illustrattc  literature  describing  Utility  Kitchenette 


UTILITY  AUTO 
KITCHENETTE 


'tis  the  Camper's 


Riddle  Sheet  Metal  Works 

107.3  Folsom   Street 

San  Francisco,  Calif. 

Open  Saturday  all  day. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  21,  192 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY   1GTH,   1858 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets Clll, 776, 567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'   Pension     Fund    over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  nnd  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  nnd  7th  Ave. 

11A1GHT  STREET  BRANCH Ilaidhl  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTCFt  (41  0  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  DE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO.   CANADA 
Paid    I'p  Capital  S20.000.000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought:  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND:  NEW  YORK:  PORTLAND.  ORE.;  SEATTLE. 
WASH.  :  MEXICO   CITY.  MEXICO. 

San    Francisco   Office:      450    California   Street 
BRUCE    HEATHCOTE  W.    J.    COULTHARD 

Manager  Asst.  Manager 


Compensation.    Genera)    Liability.    Plate    Glass.    Accident    and    Health. 
Fidelity  and  Surety,   Burglary,    Automobile    Insurance 


Branch    Office    Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Fice  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.     GASHOLDERS.     SMOKESTACKS.     ETC. 

San    Francisco,   Calif.  Los  Angeles,   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


NEV^,Iil:^;TER 

(£a.iforo.a5&bfrlUfr. 

TRANSCONTINENTAL  HIGHWAY 
EXPOSITION  EDITION 

A  beautiful  number  devoted  to  the 
opening  of  the  Victory  Highway 
and  the  Reno  Exposition. 
Brimming  with  articles  of   current 
and  historical  significance. 
Splendidly  illustrated. 

To  be  Issued  June  25th 
ORDER  YOUR  COPIES  NOW -50c 


inance 


The  California  Bankers'  Association  has  been  in  annual 
;  convention  this  week  at  Del  Monte.  Wednesday  was  large- 
ly taken  up  with  conferences  of  the  executive  council,  and] 
the  convention  proper  opened  Thursday  morning  under  [ 
W.  E.  Wilcox  of  San  Francisco,  State  president. 


"The  atmosphere  of  business  is  charged  with  highly 
complex  problems,  and  the  most  prominent  of  these  is  the 
difficulty  of  making  profits,"  says  the  National  Associa- 
tion of  Credit  Men,  speaking  of  present  business  condi- 
tions. "We  are  paying  too  much  attention  to  production 
and  are  neglecting  to  develop  outlets  and  to  watch  over- 
head carefully.  Until  we  reconcile  these  three  factors 
we  cannot  expect  to  make  profits. 

"The  investment  situation  is  not  hectic,  money  rules 
easy.    The  turmoil  in  China  and  the  financial  upheaval  I 
in  Japan   are   disturbing  factors   with   which   we   must 
reckon. 

"Our  credit  situation  is  unquestionably  sound,  and  I 
firmly  believe   that  business  conditions   in   general   are! 
sound.     There  are  prevailing  elements  which  urge  cau-| 
tion,  but  they  justify  no  alarm. 

"If  a  major  change  in  conditions  occurs,  it  must  come 
from  a  sudden  and  unexpected  development  rather  than 
from   anything  at   present   discernible  on   the  business ! 
horizon. 

"Commodity  prices  continue  on  the  downward  swing, 
and  indicate  increased  consumption,  if  the  declining  price 
factor  is  intelligently  used.  Carloadings  have  remained 
at  a  high  peak.  Prevailing  low  stocks  insure  activity  in 
distribution,  with  buying  continuing  fair  and  replenish- 
ments needed  frequently." 


An  exhaustive  investigation  of  business  conditions  will 
be  made  by  more  than  2,000  credit  executives,  represent- 
ing manufacturers,  wholesalers  and  banks  from  all  parts 
of  the  country  at  the  annual  convention  of  the  National 
Association  of  Credit  Men,  at  Louisville,  Ky.,  from  June 
6  to  10,  it  was  announced  today  by  J.  H.  Tregoe,  executive 
manager  of  the  association. 

"The  attending  members  of  the  credit  fraternity,  which 
puts  its  stamp  of  approval  or  disapproval  on  sales  approx- 
imating $100,000,000,000  (100  billion  dollars)  in  a  year, 
will,  I  believe,  bring  out  facts  about  the  nation's  business 
situation  which  will  show  it  to  be  sound  and  which  will 
dispel  the  fears  of  those  who  look  toward  the  future  with 
pessimism,"  Mr.  Tregoe  said. 

"A  slight  slump  in  business  has  been  brought  about  by 
overproduction  in  some  lines,  by  the  flood  devastation 
along  the  Mississippi,  and  by  poor  agricultural  conditions 
in  some  localities :  but  this  recession  is  by  no  means  seri- 
ous enough  to  cause  doubt  as  to  our  prosperity  or  to  af- 
fect the  energy  and  intelligence  which  must  govern  a  | 
commerce  so  complex  as  ours. 

"In  years  past  conventions  of  the  credit  fraternity  have 
had  a  strong  stabilizing  effect  on  business.  The  views  of 
several  thousand  credit  executives,  from  their  positions 
as  the  watchmen  of  business,  present  a  clear  picture  of 
conditions,  showing  the  faults  plainly  and  pointing  the 
way  to  remedial  measures." 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Gir's 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea         Dinner        Supper 

50c.  75c.  SI.    35c.  50c.  75c    SI. 00,  SI. 50    a  la  Carte 
Dancinii  7  :00  p.  m.  to  1  :00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL   PARTIES  ARRANCED 

Headquarters    for    Theatrical    People 

HATTIE    MOCSER  MINNIE    C.    MOOSER 


Zxascu  fjsuzj~ibf  uficrfy^ 


490  POST  ST..  s.  P. 
Garfield  234 
CLIFT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.    PALO   ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch    11    a.  m.   to  2  p.  m.    <a  la  carte).     Private   Dining   Rooms* 
for    Banquets   and    Parties,    Seating    75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


OTarroll  and 
Larkin   Sts. 


BLANCO'S 


Phone 

Graystone    H100 


Weekdays.    Luncheon    $  .75 

(11:30    to   2    p.  m.) 
Dinner.    Week    Days   &    Sundays    1.50 


N»     visitor    Should     Leave    the     City 

Without    Dininir   in   the    Finest 

Cafe    in    America 


Our   Main    Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93  Third    Avenue.   SAN   MATEO 


Fen  !u  ring     Southern     Cooking 

<  rpen    From 
11  :80    a.  m.    to    2  :00    p.  m. 
G  :30    p.  m.     to    8:80    P-  m. 

ays        :itici        II... 

4  :S0     to     S  :30     p.  m.     only 

CLOSED    EVERY    MONDAY 

Half   Block    from    Hghway 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    *:00    A.M.   TO    11:00   P.M. 

Unsurpassed    Cuisine 

HeUS 

14-Mile    House 

CARL    LEONHARDT 

Golden   Gate   Park   Casino 

^S 


ICE  CREAMS 

CANDY 

PASTRY 


Cr.Titon. 


|P)J100         jn,i 


BREAKFAST 
LUNCHEON 
DINNER 


='S^ 


w 


Parisian  Dyeing 

and  Cleaning 

MME.  M.  S. 

E.  I.EE 

Parisian    Dyeing   a 

nd    Cleaninc 

In 

POSI    Street 
Virginia    Hotel 

San    Francisco 
Phone  Franklin   2510 

LA   CASA   BIGIN 

441    STOCKTON  STREET    (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing;  from  6  p.  m.  to  1   a.  m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON.    Manager 

Three  Blocks  from  Southern  Pacific  Depot 
Corner  Third  and  Foisom  Streets 

NEW    FIREPROOF    GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline             Oils             Sundries 

1140    GEARY   ST. 


TEL.  GRAYSTONE  42SS 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy  -  Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


MADE  TO  ORDER  ONLY 
^EDS^        nightAroIes        ^HUJ^ 

Large  Assortment  of  Imported  Fabrics 


25    Kearny  Street 


Phone    Kearny    3714 


If  you   want   your   laundering   done   right,   right   NOW   is   a 
good  time  to  telephone  us. 

La  Grande  &  White's  Laundry  Co. 

"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916  San   Franci>co 

Peninsula   Phone  San  Mateo  1488 


GANTNER  &  MAISON 
FUNERAL  DIRECTORS 

Chapel— 771  to  777  Valencia  St.,  Bet    18th  and  19th  Sts., 
San  Francisco.     Phone  Market  64 


_ 


CARQUINEZ  BRIDGE 

"World's  Greatest  Highway  Span" 

OPEN  MAY  21st  1927 

"THE    SHORT    WAY" 


Between 
San  Francisco  Bay  Area  and  Points  North 

Until  Completion 

ANTIOCH  BRIDGE 

Is  the 

SHORT,  QUICK  ROUTE 


OI'KN   ALL   NKiHT 


No  Ferries 


No  Delays 


AMERICAN    TOLL-BRIDGE  CO. 


525  Market  St. 

San  Francisco,  Cal. 


Oscar  H.  Klatt,  President 
Phone  Douglas  8745 


HOTEL  DEL  CORONADO 

SUMMER  RATES 

Effective  all  season  when  climatic 
conditions  most  ideal  for 

AQUAPLANING,  BOATING,  SWIMMING 
MOTORING,  GOLF,  TENNIS 

Intloors,  too,  entertainment  of  a  high  char- 
acter is  provided  each  evening,  including 
dancing  except  on  Sunday  nights. 

San   Francisco  Ajient  is 
L.   E.   C'ARi.lLE.   2   PINE  STREET 

MEL  S.  WRIGHT,  Manager 
Coronado  Beach,  California 


SAIL  TO  NEW  YORK 


;L 

4  f 

*  1 

i 

*JL 

m 

J|  \\ 

iBiBiw£ir^r 

H:%* 

SISTER    SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — -Manzanillo.  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  Sec 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  S3S0.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  VENEZUELA,  May  21:  SS  ECUADOR.  June  11.  From  New  York 
SS    ECUADOR.    May   7;    SS    COLOMBIA,    June    A. 

For  illustrated   booklets  and  further  details  ask  any  steamship 
or   ticket   agent,  or   write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN    FRANCISCO       NEW   YORK 


A  Six-Pointer" 


"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point  1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


$5.00  PER  YEAR 


PRICE  10  CENTS 


SAN  FRANCISCO 


Saturday,  May  28,  1927 


LOS  ANGELES 


THE  MARAUDERS 


From  Ike  painting  by  H   W.  Hansen 


jhe 


\  en  a  tor 


Hotel  Senator  as  viewed  from  beautiful  State  Capitol  Park 

Sacramento,  California 


SACRAMENTO'S 
Picturesque   Hotel 

"VTt/"HEN  touring  Northern  California, 
▼  ▼  en  route  to  Tahoe,  Crater  Lake  or 
Pacific  Northwestern  Resorts,  your  trip  will 
be  more  enjoyable  if  you  stop  at  the  HOTEL 
SENATOR.  Although  in  the  center  of  the 
business,  theatrical  and  shopping  district,  the 
Senator  has  a  setting  of  un-equa'ed  beauty — 
overlooking  Capitol  Park  with  its  more  than 
thirty-three  acres  of  lawn  and  garden. 

This  metropolitan  hotel  is  distinguished  for 
its  luxurious  appointments  and  excellent 
cuisine.  Guest  rooms  are  all  cool,  airy  outside 
rooms  with  bath.  Lunching  or  dining  out-of- 
doors  on  the  Loggia  is  a  delightful  feature. 
Courtesy  cards  to  fine  golf  courses.  Complete 
travel  information.  Superb  service 
at  moderate  rates. 

v®wsi»» 
CHARLES  R.  FRASER,  Manager 


A  Splendid  Tribute 
to  Progress! 

Business  leaders  of  the  Bay  district  thus  de- 
scribe the  forthcoming  TRANSCONTINEN- 
TAL HIGHWAY  AND  EXPOSITION  edition 
of  the  San  Francisco  NEWS  LETTER. 

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tions and  special  articles  dealing  with  the  re- 
markable highway  development  of  this  era, 
the  Reno  Exposition  and  other  matters  of 
civic  interest.  These  men  have  been  able  to 
make  a  fair  appraisal  of  the  scope  and  at- 
tractiveness of  this  extraordinary  number, 
an  dthey  are  enthusiastic  in  praise  and  sup- 
port. 


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Independent 


Tours  to  Europe 


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DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 

544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


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TEB 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

[Tie  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856.  by  Frederick  Marriott.  Published  by  Frederick  Marriott.  Jr..  from  1884  to  1925. 
s  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott,  268  Market  Street.  San  Francisco.  California.  Telephone  Kearny  8867.  Entered  at  San  Francisco, 
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Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  MAY  28,  1927 


No.  22 


Credit  Men  Push  War  On  Business  Thug 


New  steps  in  the  nation's  organized  war  on  commercial 
:rime  will  be  taken  by  some  2,000  credit  executives  from 
ill  parts  of  the  country  at  the  32nd  annual  convention 
of  the  National  Association  of  Credit  Men,  at  Louisville, 
Ky.,  from  June  6  to  10,  it  was  announced  today  by  J.  II. 
Tregoe,  executive  manager  of  the  association. 

'The  entrance  of  a  new  criminal  element  into  business 
has  made  the  commercial  crook  a  much  more  serious 
problem  to  American  business  than  he  presented  only  a 
year  ago,"  Mr.  Tregoe  said. 

'Commercial  crime  is  following  the  modern  trend  to- 
ward organization.  Gangs  of  professional  thugs,  evi- 
dently well  supplied  with  funds  and  legal  advice,  have 
extended  their  operations  into  the  business  field  and  have 
made  their  appearance  in  considerable  numbers  through- 
out the  country. 

'The  typical  business  crook  is  no  longer  the  dishonest 
merchant  practicing  fraud  under  the  guise  of  running  a 
legitimate  concern.  This  type,  to  a  great  extent,  has  been 
cleaned  out  by  vigorous  prosecution  work  and  by  the 
fund  of  $1,500,000  which  was  raised  by  business  men  of 
the  nation  to  combat  fraud. 

"The  fund  has  enabled  the  National  Association  of 
Credit  Men  to  secure  evidence  which  has  resulted  in  the 
conviction  of  2:17  commercial  crooks,  up  to  April  30,  and 
had  been  responsible  for  the  indictment  of  412  fraud  sus- 
pects whose  trials  are  now  pending. 

"The  place  of  the  dishonest  merchant  in  commercial 
crime  has  been  taken,  in  large  measure,  by  the  gangster: 
and  it  is  against  him  and  his  powerful  organization  that 
I        redit  fraternity  will  take  action  at  the  convention. 

"Business  is  a  comparatively  new  field  for  the  pn 
Bona!  thug,  who  until  a  short  time  ago  confined  his  opera- 
Ions  lo  crime  of  a  more  violent  nature.  ]i  has  taken  him 
some  time  to  become  familiar  witli  the  loopholes  of  the 
law,  both  Federal  and  State,  and  his  methods  show  that 
he  has  spent  much  time  and  effort  in  perfecting  his  or- 
ganization for  the  new  work.  The  gangster  in  business 
and  the  power  behind  him  present  an  exceedingly  serious 
problem  for  both  business  men  and  the  authorities  to 
solve. 

"The  solution  of  the  problem,  as  seen  by  the  Associa- 
tion, is  the  enactment  of  a  Federal  law  which  will  provide 
severe  prison  terms  for  second-offender  criminals  con- 
victed  for  violation  of  the  Federal  law,  regardless  of 
whether  their  first  offenses  were  committed  against  Fed- 
eral or  Slate  law. 

"The  need  for  such  a  law  is  particularly  vital  in  states 
which  have  tightened  up  their  laws  and  court  procedure 
in  criminal  cases.  In  New  York  State,  the  Baumes  Law. 
Which  provides  life  imprisonment  for  fourth  offenders 
against  the  State  laws,  has  driver,  gangsters  out  of  the 


violent  crime  field  and  into  the  practice  of  commercial 
fraud,  which  invokes  far  less  drastic  Federal  provisions. 

"The  invasion  of  the  business  field  by  gangsters  in 
New  York  and  other  states  points  out  the  great  need  for 
a  more  drastic  Federal  law  against  business  criminals; 
and  the  curbing  effect  of  the  Baumes  Law  and  other 
severe  state  criminal  laws  shows  that  a  Federal  measure 
embodying  similar  penal  provisions  would  work  effect- 
ively. Investigators  for  the  Association  have  recently 
traced  the  perpetration  of  scores  of  fraudulent  bank- 
ruptcies, fake  burglaries  and  other  crimes  to  members  of 
notorious  gangs  of  thugs  operating  in  the  larger  cities  of 
the  country.  Several  known  members  of  these  gangs  are 
among  the  fraud  suspects  awaiting  trial  following  their 
indictments  handed  down  on  the  strength  of  evidence 
secured  by  association  investigators. 

"The  new  commercial  crime  organizations  direct  their 
operations  from  headquarters  in  the  large  cities.  Today 
the  'home  office'  may  be  an  'employment  agency,'  next 
week  it  will  have  become  a  'resident  buying  office'  in  a 
new  location,  and  next  month  a  'sweat  shop'  twenty 
blocks  away.  Scouts  working  out  of  headquarters  get 
most  of  the  business  for  the  gangs.  They  work  the 
smaller  towns,  none  of  which  is  safe  from  their  deprecia- 
tions. They  look  for  merchants  who  are  about  to  retire 
or  who  are  willing  to  retire  and  turn  their  business  over 
to  the  gang  at  a  big  profit.  The  crooks  buy  the  business, 
order  large  quantities  of  merchandise,  using  the  good 
name  of  the  former  proprietor  in  order  to  get  the  goods 
on  credit. 

"The  proprietor  of  the  store  receives  about  50  per  cent 
of  the  cost  of  the  goods.  The  merchandise  is  shipped  to 
the  crooks'  fences;  and  when  things  become  hot,  they 
clean  out  the  stock  and  disappear.  The  retired  merchant 
says  to  his  creditors:  'You  can't  touch  me.  I  sold  out:  I 
didn't  order  any  goods  from  you.' 

"A  recent  fake  burglary  in  which  thousands  of  dollars 
worth  of  goods  was  said  to  have  been  stolen  from  a  bank- 
rupt concern  was  engineered  by  gangsters  who  made  a 
serious  mistake  which  led  to  their  detection.  The  hole 
they  drilled  in  the  ceiling,  through  which  the  goods  were 
supposed  to  have  been  removed,  was  found  to  be  much 
too  small  to  permit  the  passage  of  the  merchandise. 

"Blackmail  is  a  favorite  activity  of  the  gangsters. 
While  his  creditors  are  pressing  him  on  one  side,  the 
bankrupt  in  cahoots  with  the  gang  is  often  forced  to  pay 
hush-money  to  its  members. 

"One  convicted  'crooked  buster'  told  investigators  that 
after  paying  his  attorney's  fees,  settling  for  services  of 
the  gang  and  meeting  other  expenses,  the  $15,000  he 
made  on  the  deal  was  gone,  and  he  was  forced  to  give  an 
additional  $10,000  to  the  gang." 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  28,  1927 


Double  Security 

As  it  must  to  all  men,  death  came  last  week  to  Tong 
Poy,  merchant  prince  of  San  Francisco's  Chinatown.  The 
illustrious  ancestors  of  Tong  Poy  possibly  made  room  for 
him  immediately  in  that  eternity  where  they  wander  for- 
ever in  happiness.  But  they  must  perforce  bide  their  time 
yet  awhile,  for  Tong  Poy  was  not  yet  entirely  quitted 
with  this  world.   He  had  not  been  given  his  funeral. 

Nominally,  as  have  many  other  Chinese,  Tong  Poy  had 
embraced  Christianity.  This  necessitated  a  Christian 
funeral  service.  But,  aparently,  this  pre-interment  to-do 
was  inadequate.  The  old  ones  of  Chinatown,  who,  if  any- 
body, knew  the  proper  way  with  a  Chinese  soul,  decided 
that  the  old  and  orthodox  Chinese  rituals  had  best  be  ob- 
served, too.  Tong  Poy  had  two  funerals,  separately,  yet 
together. 

His  Christian  faith  put  his  hereafter  in  the  hands  of 
one  God,  his  Chinese  heritage  in  the  hands  of  another. 
Perhaps  the  two  were  identical,  but  the  approach  in  each 
case  was  individual.  But  the  affairs  of  Heaven  being  yet 
more  or  less  primitive  speculation  on  the  part  of  man, 
nobody  can  say  how  Tong  Poy's  celestial  destiny  was  un- 
raveled, once  he  came  there. 

A  curious  population  lined  the  sidewalks  of  Grant 
avenue,  watching  the  funeral  procession.  Christian  in 
formation,  Chinese  in  spirit,  strangely  pagan  yet  civilized 
in  spectacle.  Tong  Poy,  born,  educated  and  raised  in  San 
Francisco.  An  American  by  training,  but  essentially  a 
Chinese,  as  he  was  born.  Now  the  Gods  are  untwisting 
the  strands  of  his  cosmopolitan  soul. 

Ceremonials  of  this  nature  stimulate  reflection.  Accord- 
ing to  simple  arithmetic,  Tong  Poy  has  a  two-to-one 
chance  for  bliss  in  eternity.  He  mounts  into  heaven  by 
two  ladders.  Should  one  fail,  or  should  the  prospect  of 
one  Elysium  prove  displeasing  or  disappointing,  he  has 
yet  the  other.  But  aside  from  the  facetious,  Tong  Poy's 
double  security  demonstrates  how  kin  are  the  peoples  of 
the  world  with  one  another,  after  all.  The  fundamental 
milestones  in  terrestrial  existence  are  birth,  life  and 
death.  With  our  respective  births  we  cannot  directly  con- 
cern ourselves.  With  our  lives  we  have  opportunity  to  do 
partly  as  we  wish,  exert  a  reasonable  control.  And  with 
our  deaths  we  have  only  the  comforts  of  some  earthly 
provision  for  and  against  them,  and  further  than  that 
only  a  groping  speculation. 

Tong  Poy  has  by  now  solved  his  riddle.    But  what  he 
has  discovered,  one  can  reasonably  believe,  was  but  little 
if  any  aided  by  the  ceremonies  in  his  behalf. 
*     *     * 

Now  Who's  Next? 

Captain  Lindbergh  is  undoubtedly  the  most  talked-of 
individual  in  the  world  today.  Until  last  week  of  virtually 
no  news  value  whatever,  his  name  today  is  worth  head- 
lines, his  every  word  and  gesture  material  for  special 
cable.    Achievement  performed  the  transformation. 

Last  summer  a  young  woman,  obscure  except  for  a 
limited  circle  of  swimming  enthusiasts,  suddenly  burst 
into  the  lethargic  consciousness  of  the  world  by  swim- 
ming the  English  channel.  But  shortly  afterward  the  feat 
was  repeated.  Today  a  few  remember  who  she  is.  The 
rest  have  forgotten.  They  carry  a  vague  memory  of  the 
event,  of  crowds  thronging  the  piers  in  New  York,  cele- 
brating her  homecoming.   But  nothing  more. 

Shortly  another  flyer  will  hop  from  New  York  to  Paris. 


With  the  development  of  flying  the  trip  will  be  propor-| 
tionately  less  and  less  hazardous.  Captain  Lindbergh's 
achievement  will  stand,  as  do  all  marks  and  trails  laid  out 
by  pioneers,  but  the  world-wide  enthusiasm  over  him  and 
over  his  accomplishment  will  soon  be  lost  to  other  heroes. 
Other  monuments  will  rise  to  eclipse  and  overshadow  this] 
one. 

This  era  is  one  of  so  many  and  varied  miracles  that' 
none  can  expect  to  hold  our  attention  for  long. 

*  *     * 

How  the  Spider  Builds 

The  trans-bay  bridge  conversation  and  investigationJ 
has  gone  this  far  anyway :  The  Rincon  Hill- Alameda  Moled 
site  for  a  bridge  has  been  approved  by  the  Supervisors,! 
and  steps  will  be  taken  to  bring  San  Francisco's  bridged 
aspirations  before  the  Government. 

If  it  were  possible  to  sum  up  separately  the  several] 
projects  of  civic  interest  which  have  come  before  the  city'l 
during  its  colorful  history,  doubtless  the  question  oflj 
bridging  the  bay  would  rank  among  the  first  as  havingj 
had  a  general  interest  and  aroused  common  discussion. 
This  attention  has  had  some  fruit  naturally.  One  by  one  j 
the  several  arms  of  the  bay  have  been  spanned  by  steel,  I 
the  lately-opened  Carquinez  Straits  bridge  being  the] 
largest.  But  the  actual  bridging  of  the  bay  has  as  yeti 
proved  too  vast  a  civic  enterprise. 

But  one  thing  is  imperative.  A  bridge  of  this  magni-j 
tude  may  be  accepted  as  an  eventuality.  More  than  one.  | 
The  traffic  lanes  leading  into  San  Francisco  are  uniquely  I 
circumscribed.  By  land  the  city  is  accessible  only  from! 
the  peninsula.  It  must  eventually  follow  then,  with! 
further  growth  in  the  city,  and  further  popularization  of  I 
suburban  across-the-bay  residences  that  additional! 
avenues  of  access  must  be  provided.  There  are  yet  liter- 1 
ally  miles  of  red  tape  to  be  unwound,  and  engineers  will 
sit  up  late  at  night  puzzling  over  currents,  stresses,  and! 
almost  superhuman  feats  to  be  accomplished  by  struc-< 
tural  steel.   But  what  must  come  must  come. 

There  will  be  bridges  across  the  bay.  The  sooner  they 
are  given  actual  impetus  the  better. 

Consider  San  Francisco  and  the  Bay  district  as  a  vast 
spider  web.  The  outer  strands  have  been  fairly  well  con- 1 
nected.  It  remains  for  the  industry  of  the  web's  occu-  < 
pants  to  connect  the  outskirts  with  the  center,  the  wheel ' 
with  the  hub.  The  city  is  not  complete  until  some  such! 
arterial  eases  are  provided. 

*  *     * 

Education  Where  Profitable 

What  fire  does  to  the  forests  and  brushfields  of  Califor- 
nia, and  how  that  fire  can  be  prevented  and  controlled  is 
the  subject  of  a  new  circular  entitled  "A  Forest  Fire  Pre- 
vention Handbook  for  School  Children,"  issued  by  the? 
California  district,  United  States  Forest  Service  in  co~' 
operation  with  the  State  Forester  and  the  State  Superin- 
tendent of  Public  Instruction. 

This  circular  deals  especially  with  forest  conditions  and 
forest  fires  in  California.  The  directions  it  contains, 
though  prepared  for  the  use  of  school  children,  are  such 
as  may  be  applied  by  any  public  spirited  citizen  who  goes 
into  the  woods  and  wishes  to  do  his  part  in  preserving 
the  forests.  In  other  words,  they  are  for  everybody.  The 
publishers  of  this  handbook  feel  that  if  the  lessons  there- 
in were  put  into  general  practice  they  would  help  mightily 
to  reduce  the  enormous  losses  from  fires,  which,  in  Cali- 


ay  28,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


>rnia  alone,  in  the  past  five  years  have  totaled  12,545 

es  that  burned  over  3,910,000  acres  of  timber  and  brush 
id  caused  an  estimated  damage  of  §6,400,000. 

Unfortunately,  not  every  man  or  every  camper  is  a 
arn  woodsman.  His  tuition  regarding  the  uses  of  fire 
ere  learned  in  the  basement  by  the  family  furnace,  and 
is  precautionary  sense  was  trained  in  an  environment 
f  paved  city  streets.   Briefly,  he  knows  pretty  well  how 

keep  his  legs  out  from  under  passing  automobiles,  but 
e  hasn't  the  slightest  notion  about  the  care  of  fire. 

The  fire-prevention  interests  are  undertaking  their 
roblem  from  a  sound  angle,  when  they  propose  to  bring 
lese  problems  to  the  attention  of  school  children.   That 

the  time  when  such  lessons  must  be  learned,  before 
ley  can  be  made  instinctive.  Forest  preservation  and 
re  prevention  should  be  second  nature  to  everybody  who 
ves  in  and  enjoys  California's  beautiful  outdoors.  Con- 
;ant  reiteration  of  simple  precautions  should  be  unneces- 
ary. 

Vandals,  of  course,  we  have  always  with  us.  But  there 
lay  come  a  time  when  every  man  and  woman  will  be  edu- 
ated  to  the  real  value  and  permanent  beauty  of  fine  land- 
capes.  The  efforts  of  the  various  organizations  actively 
ostering  forest  preservation  are  certain  to  bear  some 
ruits.  *     *     * 

'o  Spread  the  News 

The  Pacific  slope  is  a  large  area.  All  in  all,  it  is  as  de- 
irable  a  vacation  area  as  there  is  on  the  American  con- 
inent,  and  it  is  accessible  and  attractive  the  year  round. 
Uid  its  most  alluring  spots  are  brought  easily  within 
each  by  a  network  of  fine  highways. 

This  week  a  Pacific  Publicity  conference  was  held  at  the 
alace  Hotel,  under  the  auspices  of  the  Pacific  Highway 
ssociation  of  California.  The  purpose  of  this  gathering 
ras  to  bring  the  essential  merits  of  this  territory  to  dele- 
ates  from  up  and  down  the  coast,  so  that  they,  in  turn, 
night  impart  this  information  to  others.  A  great  deal  of 
mblicity  has  been  given  this  territory  during  recent 
ears,  but  what  has  been  done  is  but  infinitesimal  part  of 
he  entire  program.  Washington,  Oregon  and  California 
,ave  this  problem  in  common :  advertising  and  publicity, 
ine  highways  and  unexcelled  scenic  attractions  must  be 
fede  even  greater  assets  than  they  are  at  present.  The 
tory  of  the  Pacific  slope  must  be  broadcasted  to  the  far 
bids  of  the  earth. 

Every  attractive  territory  has  a  problem  of  this  nature, 
laturally.  But  few  have  such  a  store  of  material  from 
I'hich  to  draw.  Almost  every  mile  of  coast  highway  is 
ub.ject  for  "copy."  The  idea,  then,  as  the  Highway  asso- 
iation  suggests,  is  not  to  let  this  material  lie  idle.  Use  it 

very  day.  Year  in  and  out. 

*  *     * 

To  prevent  motor  car  accidents  in  Constantinople,  dumb 
jrsons  must  wear  red  ribbons  around  their  hats,  deaf 
Irsons  yellow  ribbons,  and  blind  persons  white  ribbons. 

*  *     * 

Nine  hundred  years  ago  a  bachelor  prior  of  Dunmow, 
ssex.  England,  offered  a  flitch,  or  side,  of  bacon  to  any 

ouple  married  for  a  year  and  a  day  who  could  swear  that 
i.id  neither  quarreled  nor  wished  themselves  unwed. 

"he  custom  is  continued  at  the  village  of  Dunmow. 

*  *      * 

Britain's  debt  to  the  United  States,  if  paid  all  at  one 
hue  in  gold,  would  weigh  6700  tons. 

*  *      * 

Not  more  than  seventy-five  years  ago  a  New  England 
ity   passed   an   ordinance   making   it   unlawful   to   use   a 

athtuh  without  the  advice  of  a  doctor. 

*  *     * 

The  new  Turkish  government   has  forbidden  ancient 
han  custom  in  which  the  male  guests  beat  the  bride- 
;room. 


Public  Service 

The  bus  drew  in  to  the  curb  and  stopped. 

The  conductor  looked  expectantly  up  the  staircase,  but 
no  one  descended,  and  finally  he  clambered  up  himself. 

"  'Ere,"  he  remarked  to  a  man  in  the  back  seat,  "you 
want  the  town  hall,  don't  yer?" 

"Yes,"  returned  the  passenger,  groping  for  his  bag, 
"that's  right." 

"Well,"  retorted  the  angry  conductor,  "you'd  better 
come  down  and  get  it.  I  can't  bring  it  up  for  yer!" — An- 
swers, London. 

*  *     * 

Suspense  Resolved 

Not  so  long  ago  a  chauffeur  was  brought  in  after  hav- 
ing run  down  a  man. 

"Did  you  know  that  if  you  struck  this  pedestrian  he 
would  be  seriously  injured?"  the  judge  asked. 

"Yes,  sir,"  replied  the  chauffeur. 

"Then  why  didn't  you  zig-zag  your  car  and  miss  him?" 

"He  was  zig-zagging  himself  and  outguessed  me,  your 
Honor,"  was  the  answer. — American  Motorist. 

*  *     * 

"Those  portable  bungalows  must  be  very  convenient 
when  you're  motor  camping." 

"I  guess  they're  all  right  when  you  have  a  wife  who 
insists  on  moving  to  a  new  location  every  few  days." — 
Exchange. 

*  *     * 

The  Vicar  was  taking  to  task  one  of  the  young  mem- 
bers of  his  flock.  "William,"  he  said,  "I  hear  that  you 
have  been  raising  false  hopes  in  several  maiden  hearts. 
If  rumor  does  not  lie,  you  are  engaged  to  one  girl  in  this 
village,  another  in  Little  Mudford,  and  a  third  in  Ditch- 
ley.   How  do  you  come  to  do  such  a  thing?" 

William  grinned  uneasily.  "Why,  parson,"  he  explained, 
"I've  got  a  bicycle." — 111.  Sporting  and  Dramatic  News. 

*  *     * 

The  Cook — "Please,  ma'am,  the  new  stove  has  gone 
out." 

Mistress — "Well,  light  it  again." 

"But  I  can't,  ma'am.  It's  gone  out  through  the  roof." — 
Answers. 

*  *     * 

He — "Is  your  cousin  progressive  or  conservative?" 
She — "It's  hard  to  say.    She  wears  last  year's  style, 

drives  this  year's  car  and  lives  on  next  year's  income.'" — 

Boston  Transcript. 

*  *     * 

Joyce — "Wasn't  it  you  who  told  me  how  silent  the 
motor  of  the  Putt-putt  Six  was?" 

Car  Dealer— "Yes.  I  believe  I  did.   Isn't  it?" 
Joyce — "Yes:  been  silent  for  three  weeks  now." — Ex- 
change. 

*  *     * 

The  interurban  trolley  was  literally  crawling.  Finally 
one  young  fellow  could  stand  it  no  longer.  "Can't  you 
make  this  car  go  any  faster  than  this?"  he  asked  the 
motorman.  "Well,"  came  the  reply,  "if  you  don't  like  it 
you  can  get  off  and  walk."  "Oh,  no;  I'm  not  in  such  a 
hurry  as  all  that!" — Selected. 

*  *     * 

Taxi  Driver  (after  patron  pays  fare) — "Here's  your 
receipt,  sir." 

Patron — "Ah,  I  see.  Did  I  buy  the  car?" — Denison 
Flamingo. 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  28,  192 


Society  Favors 
Garden  Fetes 

Lovely  garden  fetes  have  found 
favor,  these  May-June  days,  in  soci- 
ety circles. 

Peninsula  homes,  Marin  county  es- 
tates, and  other  country  residences 
have  been  the  settings,  recently,  for 
beautiful  affairs. 

California  climate,  particularly, 
urges  these  out-of-door  events.  There 
has  ever  been  a  lure  for  gatherings 
beneath  the  trees,  amid  flowering 
shrubs  and  surrounded  by  beds  of 
pansies,  roses,  rhododendrons,  and 
rambling  vines. 

Many  memorable' events  have  been 
staged  in  these  garden  parties,  and, 
according  to  the  joy  of  them,  all — 
there  will  be  many  more  society  func- 
tions on  the  estates  of  California  mil- 
lionaires. 

They  are  certainly  unsurpassed  in 

the  bounty  of  Nature's  splendor! 
*     *     # 

Oak-Tree  Inn  Is 
Scene  of  Gathering 

Oak-Tree  Inn,  San  Mateo  county, 
was  the  scene  of  a  luncheon  last 
Thursday,  when  the  well  known  so- 
ciety, Doctors'  Daughters,  gathered 
there  for  their  mid-day  session. 

After  luncheon,  the  members  and 
friends  comprising  prominent  fami- 
lies from  the  peninsula  and  bay  city 
society  realms,  all  went  to  the  coun- 
try home  of  Mr.  and  Mrs.  John  G. 
Sutton,  in  Menlo  Park. 

Society  folks  present  included : 
Mesdames  George  E.  Coleman,  Harry 
Jenkins,  H.  L.  E.  Meyer  Jr.,  Alfred 
Holmes,  Lloyd  Weaver,  Florence  P. 
Pfingst,  Sayre  Cowgill,  Watson  D. 
Fennimore,  George  Tyson,  William 
Shotwell,  George  Forderer,  Alberl 
Houston,  Howard  Morrow. 

Lovely  Garden  Home-Scene 
of  Happy  Pleasures 

The  pretty  garden  home  of  Mrs. 
Leigh  Sypher  in  San  Mateo  was  the 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Hinhway,    Half-Way    Between 
San   Francisco  and   Los  Angeles 

An    Inn   of    Unusual    Excellence 

Wire   or   write   for   reservations   on   your 
next  trip  south 


By  Antoinette  Arnold 

scene  of  pleasures,  last  Thursday, 
where  the  hostess  entertained  a  num- 
ber of  friends  at  luncheon  with  a  card 
party  following,  at  the  Sutton  resi- 
dence in  Menlo  Park. 

Guests  at  Mrs.  Sypher's  luncheon  in- 
cluded Mesdames  Rennie  P.  Schwerin, 
Thomas  Breeze,  James  W.  Reid  and 

James  Edwards. 

*  *     * 

Garden  Setting  Made 
Motif  for  Laurel  Hall 

Mrs.  Frank  Panter,  well  known  for 
her  original  ideas  and  artistic  plans, 
provided  a  most  delightful  arrange- 
ment for  members  of  Laurel  Hall 
Club  last  Wednesday  at  the  Fairmont 
Hotel. 

The  handsome  gold  ballroom  of  the 
Fairmont  was  arranged  to  represent 
a  garden  with  tall  palms  placed  at 
various  points  around  the  room,  and 
a  central  arbor  completely  concealing 
the  musicians  who  played  fascinating 
melodies  during  program  intermis- 
sions. 

A  concert  tea  was  given  with  tal- 
ented musicians  presenting  the  num- 
bers. The  stage  formed  a  veritable 
bower  of  flowers  brought  from  the 
country  home  of  the  presiding  genius, 
Airs.  Panter,  especially  for  the  occa- 
sion. A  loggia  was  formed  by  an  ar- 
tistic adjustment  of  tall  tree-ferns, 
giving  the  impression  of  a  real  gar- 
den. 

*  *     * 

Tea  Tables  Charmingly 
Arranged  for  Tete-a-tetes 

Tea  tables,  charmingly  adorned 
with  lovely  flowers,  were  placed  about 
the  improvised  garden  in  the  Fair- 
mont ballroom,  where  tete-a-tetes 
made  happy  hours  speed  away. 

Those  who  assisted  Mrs.  Panter 
in  this  memorable  event  included 
prominent  leaders  of  Laurel  Hall 
Club,  the  first  society  of  club  women 
ever  formed  in  this  city,  included: 
Mrs.  F.  G.  Rupert,  Mrs.  W.  D.  Stende- 
bach,  Mrs.  W.  R.  Cole,  Mrs.  C.  H. 
Frost.  Mrs.  Edward  Lynch,  Mrs.  F. 
S.  Lusher,  Mrs.  F.  Valiquette,  Mrs. 
W.  L.  Kempton,  Mrs.  A.  G.  Stoll,  Mrs. 
Edward  Kemp  and  many  past-presi- 
dents of  lovely  Laurel  Hall. 

*  *     * 

Honor  Guest 

Mrs.  John  Sylvester  Pinney,  presi- 
dent of  Cap  and  Bells  Club,  whose 
lovely  home  in  St.  Francis  Wood  is 
often  the  scene  of  society  and  club 
gatherings,  was  an  honor  guest  at  the 


concert-tea    given    by    Mrs.     Fran! 

Panter  and  her  constituents. 

*  *     * 

Pretentious  programs  will  be  pre 
sented  by  Laurel  Hall  Club  through 
out  the  coming  year,  according  ti 
Mrs.  Panter,  who  will  continue  he^ 
leadership  in  this  organization  of  fini1 
women  devoting  their  time  to  thf 
study  of  arts  and  kindred  subjects,] 

During  the  past  year  the  club  has 
reached  a  pinnacle  of  achievement  iii 
mnay  directions.  The  treasury  has 
been  materially  replenished  and  I 
prosperous  year  beckons  the  members 
to  further  attainment  under  th< 
splendid   supervision   of  their  presij 

dent. 

*  *     * 

Most  Beautiful 
of  Weddings 

One  of  the  most  beautiful  weddings' 
in  San  Francisco,  according  to  soot 
ety's  version  of  the  memorable  orfl 
casion,  with  its  splendor  and  imprest 
sive  ceremonies,  took  place  last  week.i 
Thursday,  May  12,  when  Miss  Mar- 
gery Helen  Loewe  became  the  bride| 
of  Mr.  Robert  Lewis  Wiel. 

The  wedding  was  in  the  St.  Francis; 
Hotel,  at  half  past  seven  o'clock,  eve-) 
ning.  The  Italian  room  was  the  scene 
of  the  ceremony  although  the  entire 
floor,  including  the  ball  room  and 
mezzanine  floor,  were  used  for  the  re-: 
ception  and  supper. 

Orchid  was  the  color  chosen  for  the 
bride's  attendants,  a  combination  of 
shades  in  the  chiffon  dresses  creating 
a  magnificent  effect.  The  ceilings  of 
the  ballroom  were  draped  to  resemble 
an  arbor  and  a  long  archway  extend- 
ed from  the  hallway  to  the  marriage 
altar.  Pink  hydrangea,  heather  and 
rare  pink  and  orchid  colorings  were 

artistically  blended. 

*  *     # 

Lovely  Bride 

The  beautiful  bride  wore  a  Lanvin 
gown  of  exquisite  white  satin  with  a 


COLONIAL  HOTEL 

6.10  BUSH  STREET 

Between   Powell   and  Stockton 

San   Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN.    Proprietor 


day  28,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town   House   for  a 

Day  or  a  Year 

500  Rooms 

Tariff:   From   S4  per  day 


vedding  veil  of  Rose 
>oint  lace  which  formed 
i  long  train.  The  bodice 
vas  of  satin  covered  with 
ulle  beaded  at  the  waist 
ine  and  outling  the  neck, 
riny  bunches  of  orange 
>lossoms  held  the  veil  to 
he  bride's  pretty  hair. 
ler  bouquet  was  of  lilies 
if  the  valley  and  philin- 
ipsis  orchids,  surround- 
ed with  a  white  tulle 
uche. 

Mrs.  James  Schwab- 
Bier  was  matron  of 
lonor,  her  gown  being  of 
American  Beauty  chiffon. 
!he  carried  a  bouquet  of 
lowers  shading  from 
Lmerican  Beauty  to  orchid.  Moire 
ibbon  streamers  fell  to  the  length  of 
er  handsome  gown  with  chiffon  gir- 
le  and  jeweled  buckle. 

Mrs.  Martin  Mitau,  Mrs.  Lloyd  W. 
Hnkelspiel,  Miss  Ruth  Baruch,  Miss 
[ettie   Stephenson   and   Miss   Made- 

ine  Cornell  were  the  bride's  attend- 
nts.  Little  Miss  Marie  Louise 
chwabacher  was  flower  girl  and 
laster  James  H.  Schwabacher  was 
he  ring  bearer. 

Jest  Man 

Mr.  Mervin  F.  Rosenbaum  was  the 
est  man.  The  ushers  were  Mr. 
loyd  W.  Dinkelspiel,  Mr.  Martin  S. 
litau,  Mr.  Reginald  M.  Hirschman, 
Ir.  Gustave  S.  Schwartz,  Mr.  Joseph 
Jransten,   Mr.   Sidney   S.   Grossman 

nd  Mr.  Martin  J.  Dinkelspiel. 

*  *     * 

The  bride  is  the  daughteer  of  Mr. 
nd  Mrs.  Louis  A.  Schwabacher  and 

one  of  the  prettiest  girls  in  society, 
he  graduated  from  Miss  Burke's 
chool  two  years  ago  and  made  her 
ebut  last  March  at  a  magnificent 
all  given  by  her  parents. 

Mr.  Wiel  is  the  son  of  Mr.  and  Mrs. 
rvin  J.  Wiel  of  this  city.  He  is  a 
raduate  of  Stanford  University  and 

member  of  the  Argonaut  Club  and 

he  Beresford  Country  Club. 

*  *     * 

Elegant  Gowns 

Miss  Ehrman,  the  maid  of  honor, 
lore  a  gown  of  shaded  orchid  over 
obweb  lace.  The  girdle  was  of  moire 
ibbon,  which  fell  in  long  streamers 
t  line  side  and  was  held  with  orchids. 

Miss  Ehrman  carried  a  staff  made 
f  the  same  color  as  her  gown  and 
Opped  with  a  large  bunch  of  orchids. 

The  bridesmaids'  frocks  were  Cha- 
pel models  made  of  chiffon  shading 
rom  pale  pink  orchid  to  deep  orchid, 
lowers  of  chiffon  of  the  different 
hades  of  orchid  were  at  the  side.  A 
iow  of  pale  orchid  color  was  on  one 
houlder. 

The  maids  carried  crooks  similar  to 


1 

BLm^1 

*$!**» 

that  of  the  maid  of  hon- 
or. 

Mrs.  Louis  A.  Schwa- 
bacher, mother  of  the 
bride,  wore  a  Callot  gown 
of  mauve  chiffon  em- 
broidered in  an  allover 
design  in  paillettes  in 
shades  of  green,  rose  and 
mauve  with  mauve  tulle 
flowing  from  the  shoul- 
ders to  the  floor. 

Mrs.  Irvin  J.  Wiel, 
the  bridegroom's  mother, 
wore  flesh  colored  chiffon 
finely  beaded,  with  pearl 
and  rhinestone  bands 
forming  the  trimming. 

The  bride   and   groom 

will    go    to    Europe    for 

their  honeymoon,   sailing  from  New 

York   on   La   France.     They   will   be 

away  a  year  and  on  their  return  will 

make  their  home  in  this  city. 
*     *     * 

Society  Welcomes 
Musical  Event 

Society,  music-lovers,  composers 
and  critics  from  many  parts  of  the 
bay  cities  and  peninsula  welcomed 
the  brilliant  young  pianist,  Miss  Hel- 
en Schneider,  pupil  of  Hugo  Mans- 
feldt,  who  gave  a  recital  last  Monday 
evening  in  the  gold  ballroom  of  the 
Fairmont  Hotel. 

Young  as  she  is,  Helen  Schneider 
has  the  mature  musical  judgment  of 
many,  past  her  years.  Instilled  all 
during  those  youthful  calendar  days 
by  the  musical  training  of  her  teach- 
er, the  greatest  music  master  of  the 
West,  Hugo  Mansfeldt,  there  was 
much  to  capture  praise  during  the 
recital. 

She  opened  her  program  with  a 
Bach  number;  Selection  from  the 
French  Suites;  a  Beethoven  number, 
"Adelaide";  transcription  by  Franz 
Liszt;  and  a  Brahms,  "Rhapsodie," 
B.  Minor. 

Maurel  Ravel's  "Sonatine"  was  a 
surprise  to  even  those  who  knew 
Miss  Schneider's  capabilities  and  the 
musicianly  skill  which  she  has  at- 
tained under  Mansfeldt's  instruction. 
She  played  this  number  exceptionally 
well,  according  to  even  the  most  crit- 
ical of  critics. 

The  Caesar  Frank,  "Prelude,  Cho- 
rale and  Fugue,"  which  initiated  her 
second  group,  difficult  in  its  rendi- 
tion, was  skillfully  and  excellently 
played.  Many  sitting  near  or  around 
me  at  the  recital  were  most  enthusi- 
astic over  Miss  Schneider's  playing 
of  the  Debussy.  "La  Cathedrale  en- 
gloutie,"  followed  by  "Cortege,"  De- 
bussy ;  and  a  Liadow  Prelude,  G.  Flat 
Major.  The  group  opened  with  Doh- 
nanyi's  '-Rhapsodie.  F.  sharp  minor." 
and  closed  with  the  final  number, 
Rhapsodie  hongroise.  No.  12  Liszt. 
(Continued  on  Page  9) 


Why  Be  Content 
With  5%  or  6%? 

You  can  get  7%,  10%,  15%  or 

even  20%,  according  to  age, 

absolutely  guaranteed 


Why  deprive  yourself  one  day  longer 
than  necessary  of  comforts  which  this 
LARGER  INCOME  will  provide  for  you? 
Why  run  the  RISK  of  using  up  your  capi- 
tal, of  diminishing  your  income,  or  even 
losing  all  through  an  unfortunate  invest- 
ment? Why  not  make  your  income  SURER 
as  well  as  LARGER,  and  thereby  enjoy 
contentment  of  mind,  better  health,  longer 
life?  ANNUITANTS— WHO  NEED  NOT 
WORRY— LIVE  LONGER. 

Do  what  many  others  have  done  and  are 
doing;  invest  your  capital  in  an  annuity 
with  the  SUN  LIFE  OF  CANADA  — the 
great  annuity  company.  You  can  double 
or  even  treble  your  present  income  in  this 
manner.  This  increased  income  will  be  paid 
to  you  AS  LONG  AS  YOU  LIVE.  It  will 
never  fail.  No  more  worry,  no  more  won- 
dering how  to  make  ends  meet.  Think 
what  it  would  mean  to  you — a  far  larger 
income;  and  absolutely  safe  income;  an 
unalterable  income  for  life,  guaranteed  by 
a  company  more  than  fifty  years  old,  with 
over  THREE  HUNDRED  MILLION 
ASSETS  under  very  strict  Government 
supervision. 

Better  terms  are  granted  in  case  of  im- 
paired health,  and  there  are  many  kinds  of 
annuities  including  a  guaranteed  return  of 
purchase  price  and  also  joint  annuities  pay- 
able as  long  as  either  may  live. 

Write  for  full  details  regarding  our  an- 
nuities; so  that  we  can  show  you  how 
much  better  you  can  employ  your  capital 
— what  a  much  larger  income  you  can 
enjoy;  and  how  much  safer  it  will  be. 
Courteous,  expert  advice  will  be  given  to 
you  without  obligation  if  you  mail  in  this 
coupon. 

Over  One  Billion  Dollars 
of  Insurance  in  Force 


P.  M.  JOST.  Manager 

San  Life  Assurance  Co.  of  Canada. 

315    Monteomery   St..   San   Francisco. 

//  /  should  deposit 

dollars  with  your  company,  how  much  an- 
nuity would  I  %el  for  life?     I  was  born 

day  of ,  18 


Xante 


Address 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  28,  192 


'leisure's  Wind 


obey  no  wand  Bui  pleasure's 

_  lorn  Hoon& 


By  Josephine  Young 


Theater  Lures 

Do  you  want  something  of  real 
value  in  program  offerings? 

Then,  for  your  own  pleasure  go  to 
San  Francisco  theaters  this  week. 
You'll  find  something  to  fit  your  mood 
— no  matter  what  may  be  your  tem- 
perament— for  there  is  a  diversity  of 
entertainment  in  store  for  you. 

Many  of  the  good  plays  remain  over 
— and  then  there  are  some  new  pro- 
grams,  too,   to  lure  you  from  your 

home-comforts  and  your  radio. 

*     *     * 

Columbia 

"Trelawny  of  the  Wells''  opens  at 
the  Columbia  Theater,  on  Eddy  street 
near  Powell,  Monday  evening,  May  30, 
with  a  cast  of  stars  which  seldom,  if 
ever,  can  be  found  on  the  stage,  these 
days. 

The  whimsical  story  of  the  Victor- 
ian Age  written  by  Sir  Arthur  Wing 
Pinero  has  the  same  hold  upon  the 
theater-going  public  that  it  did  many, 
many  years  ago. 

Sixteen  stars  appear  in  the  roles, 
many  of  the  world's  famous  actors 
and  actresses  among  them. 

John  Drew,  Wilton  Lackaye,  Hen- 
rietta Crosman,  Effie  Shannon,  Mrs. 
Thomas  Whiffen,  Lawrence  D'Orsay, 
Helen  Gahagan,  Peggy  Wood,  J.  M. 
Kerrigan,  Otto  Kruger,  Estelle  Win- 
wood,  Erick  Dressier,  Frieda  Ines- 
court,  Rollo  Peters,  O.  P.  Heggie, 
John  E.  Kellerd  are  names  to  "respect 


GRAYSTONE  240 


N      W     CORNER 

POLK  and  POST  STS. 


and  adulate" — according  to  histrionic- 
reckoning. 

Although  the  plot,  the  story,  the 
entire  panorama  of  life  vividly  told  in 
this  Pinero  play,  are  old,  yet,  there  is 
variety  enough  and  characters  enough 
to  fascinate  and  charm  and  attract 
with  notables  whose  names  are 
written  in  stage  history  adding  more 
to  our  desire  to  again  see  this  mag- 
netic play,  "Trelawny  of  the  Wells." 

Advance  ticket  sales  have  been 
enormous. 

The  play  bids  fair  for  a  record. 

*  *     * 

Curran 

Florence  Reed  in  "The  Shanghai 
Gesture"  still  draws  crowded  houses 
to  the  Curran  Theater  where  the 
production  is  receiving  much  atten- 
tion. 

Miss  Reed  plays  the  leading  role — 
that  of  the  mystical  and  revengeful 
mother  scheming  and  plotting  for  her 
final  revenge  after  twenty  years  of 
waiting.  She  longs  to  "get  even"  with 
the  man  who  is  responsible  for  her 
manner  of  living.  Her  time  for  re- 
venge comes — and  the  aftermath  of 
her  plans  make  up  the  tragic  story. 

Gripping  in  its  emotional  urge — 
stirring  in  its  appeal  and  highly 
dramatic  in  every  particular,  "The 
Shanghai  Gesture"  is  a  play  equaling, 
if  not  excelling,  all  other  cosmopol- 
itan plays. 

Mary  Duncan  has  a  role  in  which 
she  scores. 

The  cast  is  one  of  New  York's  best. 

*  *     * 

Wilkes 

Go  to  see  "Is  Zat  So?"  if  you  want 
to  laugh. 

Robert  Armstrong  and  a  New  York 
cast  present  the  clever  comedy  packed 
with  amusement  and  laughter. 

James  Gleason  and  Richard  Taber 
wrote  the  play. 

East  Side  characters  supply  the 
fun.  They  talk  in  the  vernacular  of 
the  East  Side  and  are  as  natural  in 
their  actions  as  the  people  of  "their 
set"  provoking  amusement  and  pre- 
senting no  end  of  clever  "come- 
backs," original  speeches  and  out-of- 
the-ordinary  antics. 

Chance  takes  them  into  the  homes 
of  millionaires,  then  follows  com- 
parisons which  are  used  to  provoke 
more  fun. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell,  nr.  Powell 


"The    Patsy." 
Dale  Winter. 


Henry    Duffy    eomedy    starrin 


Capitol,  Ellis,  nr.  Market 

"Abie's    Irish    Rose."     Anne    Nichols'    corned: 

Columbia,  70  Eddy  Street 

"Trelawny   of   the    Wells."     All  star  cost,    pir 
eros   comedy-drama.    beginning    Monday    nigh' 

Curran,,  Geary,  nr.  Mason 


"The     Shanghai      Gesture.* 
starring  Florence  Reed. 


Oriental     dratr 


President,  McAllister,  nr.  Market 

"Laff  That  Off."  Comedy,  with  Leneta  I.an 
in  the  leading  role. 

Wilkes,  Geary,  at  Mason 

"Is  Zat  So."  Comedy,  featuring  James  Gleasoi 
and      Robert     Armstrong. 

VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

On  the  screen.  "The  Sea  Tiger,"  Milton  Sill 
and  Mary  Astor.  Gus  Edwards'  Revue  headin: 
the  vaudeville  program. 

Orpheum,  O'Farrell,  nr.  Powell 

Joe  Frisco  and  Harry  Carroll  Revue  heading  i 
program    of   vaudeville. 

Pantages,  Market  at  Hyde 

On  the  screen.  "One  Increasing  Purpose."  Ed 
mund  Lowe.  Lila  Lee.  Huntley  Gordon.  M*j 
Allison  and  Jane  Novak.  Marjorie  Rambeti 
heading    the    vaudeville    program. 

Union  Square,  O'Farrell,  nr.  Powell 

Pictures — Vaudeville. 

Wigwam,  Mission  and  22nd 

Pictures — Vaudeville. 

ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"The  World  at  Her  Feet."  Florence  Vidor  am 
Arnold  Kent.  Attilio  Laraia  leading  the  Call 
fornia  orchestra,  and  a  numher  of  shorte 
flints. 

Casino,  Ellis  at  Mason 

Sat..  Joseph  Schildkraut  in  "Shipwrecked.' 
and  "The  Little  Giant."  Sun.,  Hon..  "Thi 
Freshman."  Harold  Lloyd.  "My  Neighbor') 
Wife."  TueB..  Wed..  "The  Bells"  and  "Thi 
Lucky  Fool."  Thurs..  Fri..  "The  Perch  of  thi 
Devil"  and    "Kivalina   of  the   Ice    Lands." 

Granada,  Market  at  Jones 

"The  Drums  of  the  Desert."  Story  liy  Zam 
Grey,  starring  Warner  Baxter.  Ford  Sterling 
Marietta  Millner.  Ben  Black  in  a  Jack  Part- 
ington stage  presentation. 

St.  Francis,  Market,  bet.  5th-6th 

John   Barrymore  in   "Don  Juan." 

Warfield,  Market,  nr.  Taylor 

"Captain     Salvation."       Ernest     Torrence     and 
Pauline    Starke.      Fanchon     and     Marco's    ' 
Brown"    Revue,   and    Rube    Wolf. 


May  28,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


It  is  a  great  show — you'll  enjoy  it 
immensely.   So  don't  miss  the  Wilkes 

Theater  this  week. 

*     *     * 

Capitol 

"Abie's  Irish  Rose"  is  destined  to 
make  another  record  to  add  to  its  an- 
nals of  achievement,  according  to  the 
managers  of  the  Curran  Theater  pre- 
senting this  Irish-Jew  comedy  drama 
it  the  Capitol  Theater  on  Ellis  near 
Market. 

The  Curran  Theater  was  booked  for 
the  season,  and  so  Mr.  Curran  took 
aver  the  Capitol  for  his  presentation 
af  the  Anne  Nichols  play. 

Packed  houses  have  greeted  the 
players  every  night  and  Sunday  mati- 
nees have  been  added  to  accommodate 
the  crowds. 

A  splendid  Detroit  company  is  pre- 
senting this  play  here  with  Dorothy 
Coghlan,  William  McFadden,  Nat 
Koff,  James  R.  Walters,  Ray  Royce 
and  Jack  Holmes  in  the  cast. 

William  McFadden  and  Dorothy 
Coghlan  play  the  lover  roles. 

Nat  Koff  is  the  father  of  "Abraham 
Levy" ;  Holmes  is  the  father  of  Miss 
Coghlan — and  a  merry-fighting  pair 
they  make — until  the  children's  ba- 
bies arrive.  But  see  the  play  your- 
self and  enjoy  the  plot. 

You  can't  afford  to  miss  "Abie's 

Irish  Rose."    In  fact,  you'll  want  to 

see  it  many-a-time,  or  I  lose  my  guess. 
*     *     * 

Alcazar 

"The  Patsy,"  and  that  means  Dale 
Winter  in'  one  of  the  most  engaging 
of  all  her  character  roles,  is  going  on 
for  another  week  at  the  Alcazar  The- 
ater where  it  is  having  a  successful 
run. 

"Pat"  or  Patricia  as  she  is  called — 
but  "The  Patsy"  all  along  has  a  hard 
time  of  it  at  first  with  her  desire  to 
put  over  something  that  means  self- 
improvement  via  an  etiquette  course. 
Her  manouevers,  her  secret  plans  and 
her  artfulness  make  her  a  most  inter- 
esting personage,  all  through  the 
merry  drama. 

Henry  Dully  plays  opposite,  and  he 
is  certainly  a  big  hit  from  start  to 
finish.  His  love-making  technique. 
adroitly  introduced  into  the  plot,  is 
not  only  novel  and  full  of  unusual 
ideas,  but  it  registers  "success"  in  a 
way  he  least  expected. 

"The  Patsy"  is  due  for  a  long  run. 

Alice  Buchanan  makes  more  out  of 
her  role  than  would  be  deemed  possi- 
ble for  the  character  is  not  a  lovable 
one  but  Miss  Buchanan's  art  is  cer- 
tainly evident.  Florence  Roberts  cries 
so  well  that  you  just  like  it— and  John 
Stokes  is  an  admirable  exponent  of 
the  husband — who  finally  wins  most 
everything. 

The  play  is  now  starting  its  ninth 
week  at  the  popular  Alcazar. 


President 

"Laff  That  Off,"  the  Don  Mullaly 
comedy  is  proving  its  mettle  at  the 
President  Theater  on  McAllister 
street  near  Market  with  Leneta  Lane 
playing  the  role  of  heroine.  Kenneth 
Daigneau,  Earl  Lee  and  Joseph  De 
Stefani  are  other  principals. 

This  play  is  so  good  you  want  to 
see  it  many  times. 

Romance  and  absorbing  situations 
packed  with  fun  are  outstanding  qual- 
ities interpreted  by  the  excellent 
company. 

*     *     * 

St.  Francis 

John  Barrymore  in  "Don  Juan"  is 
being  continued  another  week  at  the 
St.  Francis  Theater. 

Barrymore  as  the  irresistible  lover 
in  "Don  Juan,"  is  loved  by  many  wo- 
men in  Rome  in  the  reign  of  the 
Borgias,  including  Lucrezia  Borgia, 
but  is  never  susceptible  to  their 
charms.  He  casts  aside  the  treacher- 
ous Lucrezia  herself. 

It  is  doubtful  if  any  other  actor 
save  Barrymore  could  have  handled 
so  many  women  and  so  many  com- 
promising positions  with  such  superb 
tact  as  has  Barrymore. 

There  are  numerous  short  films  and 
an  atmospheric  prologue  in  keeping 

with  the  picture  on  the  bill. 

*  *     * 

Pantages 

The  screen  attraction  at  the  Pan- 
tages Theater  this  week  is  "One  In- 
creasing Purpose."  This  picture  is  an 
adaptation  from  A.  M.  S.  Hutchin- 
son's latest  novel. 

There  are  many  stars  in  the  cast  of 
the  picture,  including  Edmund  Lowe, 
Lila  Lee,  Huntley  Gordon,  May  Alli- 
son and  Jane  Novak. 

Heading  the  vaudeville  program  is 
one  of  San  Francisco's  favorite  act- 
resses, Marjorie  Rambeau. 

*  *     * 

California 

"The  World  at  Her  Feet,"  starring 
Florence  Vidor,  is  the  screen  attrac- 
tion at  the  California  Theater  this 
week. 

The  story  is  mostly  a  picturization 
of  the  wiles  of  femininity.  Pouts, 
tears,  and  fainting  spells  are  all 
brought  in  to  help  the  heroine  of  the 
story  achieve  her  desires.  It  would 
not  be  supposed  that  all  this  subter- 
fuge would  be  necessary  after  glimps- 
ing the  natural  charms  of  Miss  Vidor. 
But  when  all  of  these  feminine 
weapons  are  brought  into  play  there 
remains  no  doubt  as  to  her  having 
just  about  anything  that  she  wants. 

The  California  Concert  Orchestra 
is  conducted  by  Attilio  Laraia.  There 
are  also  several  short  films  on  the 
program. 
Granada 

The  feature  film  on  the  Granada 


Frozen  Desserts  for  the 
summer  luncheons 

Made  with  an  electric  refrigerator  and 

as  delicious  as  those  of  the 

famous  hotels 

"THINK  of  a  small  independent  ice 
■*•  plant  right  in  your  own  home.  One 
that  freezes  convenient  ice  cubes  and 
delicious  desserts.  And  during  the  hot 
summer  days  keeps  your  food  cool, 
fresh  and  appetizing. 

The  electric  refrigerator  gives  you 
this  carefree  refrigeration. 

It  freezes  ices  and  salads  that  are 
so  good  and  so  easy  to  make.  These 
desserts  are  different.  They  give 
luncheons  a  new  appetizing  richness. 

One  of  our  representatives  or  a 
dealer  will  tell  you,  gladly,  more 
about  freezing  desserts  and  keeping 
food  cool,  fresh  and  healthful  by 
means  of  electricity. 


"PACIFIC  SERVICE" 


Pacific  Gas  and  electric  Company 

Owned  •  Operated  •  Managed 

by  Californians 


,  Companion  of 
tJje  morning*  •  -  * 
it*i  refreshing- 


GEO.    W.    CASWELL 

Sutter  6654  or  Oakland   1017 

Telephone  Direct 

1.810.000    caps    were    served    at    the 
Panama-Pacific    International    Exposition 


8 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  28,  1927 


program  this  week  is  "Drums  of  the 
Desert."  This  is  a  dramatic  picture 
taken  from  the  pen  of  Zane  Grey. 

Warner  Baxter  has  the  masculine 
lead  while  Marietta  Millner,  a  Ger- 
man actress,  supplies  the  feminine 
touch  to  this  story  of  the  plains, 
which  our  forefathers  were  forced  to 
cross,  to  bring  the  white  civilization 
to  our  western  shores. 

The  story  is  packed  with  action  and 
adventure.  It  brings  home  to  us  again 
the  truth  that  all  of  the  villians  of 
pioneering  days  were  not  red  men. 

On  the  stage  Ben  Black  is  master 
of  ceremonies  in  the  Jack  Parting- 
ton presentation,  leading  the  Granada 

orchestra. 

*  *     * 

Orpheum 

Joe  Frisco,  the  Dancing  Demon, 
heads  the  bill  at  the  Orpheum  begin- 
ning with  today,  Saturday.  Frisco 
has  not  been  here  for  quite  some  time, 
his  appearance  in  the  big  revues  of 
Broadway  occupying  his  time,  where 
his  nimble  feet  have  been  entertain- 
ing New  Yorkers. 

Harry  Carroll,  another  headliner 
holding  over  for  this  week,  with  a 
smart  show  including  Ken  Murray  as 
spokesman,  Ann  Greenway,  pretty 
singer,  and  a  group  of  dancing  beau- 
ties are  also  on  the  holdover  bill. 
There  will  be,  also,  the  California 
Collegians. 

New  acts  at  the  Orpheum  include 
George  N.  Burns  and  Grace  Allen, 
who  will  appear  in  a  comedy  skit, 
"Lamb  Chops,"  with  lots  of  laughter 
served  with  the  dish.  Bury  Shepherd, 
the  whip  king,  will  demonstrate  his 
skill  with  a  stock  whip,  putting  com- 
edy into  the  act  as  well. 

An  entirely  new  repertoire  will  be 
presented  by  the  California  Collegi- 
ans this  week. 

*  *     * 

Golden  Gate 

Golden  Gate  theater  patrons  will, 
this  week,  have  more  good  attrac- 
tions, including  stage  acts  and  a  fea- 
ture motion  picture,  comedy  films  and 
concert  numbers. 

With  his  class  of  graduating  stars 
including  the  Lane  Sisters  and  Ray 
(Rubberlegs)  Bolger,  Gus  Edwards, 
star  maker,  comes  to  the  Golden  Gate 
next  week.  The  offering  is  equal  to 
a  full  length  musical  comedy  running 
almost  an  hour. 

To  make  the  bill  one  of  the  great- 
est in  the  history  of  the  Junior  Or- 
pheum house,  Manager  George  Allen 
announces  the  booking  of  Milton  Sills' 
latest  picture,  "The  Sea  Tiger."  The 
story  has  been  rated  better  than 
"Men  of  Steel"  and  "The  Sea  Hawk" 
and  with  Mary  Astor  as  his  leading 
lady  Sills  offers  one  of  the  greatest 
performances  of  his  long  career. 

Lewis  and  Dody,  well  known  vaude- 


ville comedians,  whose  song,  "Hello, 
Hello,  Hello,"  has  brought  them  both 
fame,  are  a  second  feature  of  the 
show. 

Gus  Edwards'  "Freshies  and  Flap- 
pers" is  a  male  quartette  assisted  by 
a  pianist,  violinist  and  several  danc- 
ing girls.  This  act  is  entirely  sep- 
arate from  the  big  revue. 

Frank  Farron,  a  monologist  with  a 
bright  line  of  songs  and  chatter,  will 
be  among  those  present  as  will  Mor- 
timer MacRae  and  Gertrude  Clegg, 
the  former  known  as  the  world's 
champion  lady  cyclist.  The  usual 
short  films  and  music  by  Claude 
Sweeten's  Golden  Gate  Orchestra  fill 

out  the  bill. 

*     *     * 

Special  Matinee 

There  will  be  a  special  Decoration 
Day  Matinee,  May  30,  at  the  Capitol 
Theater,  for  the  benefit  of  those  who 
may  desire  to  see  "Abie's  Irish  Rose" 
before  it  closes  its  run  in  the  West. 


Eating  Peanuts 
Cost  U.  S.  More 
Than  $80,000,000 

Americans  consume  nearly  800,- 
000,000  pounds  of  peanuts,  valued  at 
over  $80,000,000,  annually,  or  seven 
pounds  per  person  a  year,  food  sta- 
tistics show. 

Peanuts  are  used  in  the  manufac- 
ture of  flour,  peanut  butter,  oil,  and 
in  the  making  of  candy,  as  well  as 
au  naturel.  Amount  of  peanuts  used 
in  the  making  of  candy  alone  is  tre- 
mendous. One  day's  supply  of  some 
of  the  larger  candy  manufacturing 
plants  often  runs  as  high  as  180,000 
pounds  of  shelled  peanuts. 

If  placed  end  to  end,  the  peanuts 
used  in  a  year  by  the  Curtiss  com- 
pany alone  in  their  "Baby  Ruth" 
candy  bars  would  make  a  four-string 
necklace  around  the  world  at  the 
equator,  or  bridge  the  American  con- 
tinent from  New  York  to  San  Fran- 
cisco with  a  peanut  bridge  thirteen 
inches  wide.  It  would  take  a  thou- 
sand elephants,  eating  a  peanut  a 
minute,  ten  years  to  consume  them. 


To  Make  Bumpers 
Bump  Bumpers 

Unless  bumpers  on  motor  vehicles 
are  approximately  the  same  height 
above  the  road  surface  they  will  not 
serve  their  full  purpose  because  the 
bumper  of  one  car  may  strike  above 
or  below  that  of  another  car.  For  this 
reason  a  recommendation  has  been 
made  to  the  standards  committee  of 
the  Society  of  Automotive  Engineers 
for  approval  at  the  summer  meeting 
of  the  society  that  protective  bump- 
ers on  passenger  cars,  small  motor- 
coaches    and    light    delivery    trucks 


shall  be  mounted  so  that  the  center  i 
line  of  the  bumper  face  will  be  18 
inches  above  ground  for  the  front 
bumper  and  19  inches  above  ground  i 
for  the  rear  bumper,  with  an  allow-  ( 
able  variation  in  each  case  of  three- 1 
eights  of  an  inch  up  or  down  for  each  j 
inch  width  of  bumper  face. 

The  recommendation  also  provides  ' 
that  passenger  car  bumpers  shall  be 
60  inches  in  length  and  have  a  width 
of  face  or  vertical  depth  of  at  least  2  ' 
inches,  and  that  the  height  above 
ground  shall  be  measured  with  the 
normal  quantities  of  water,  fuel  and 
oil  but  without  passengers  or  other 
load  in  the  vehicle. 


CALIENTE  VILLA 

Family  Resort 

CARL   STEFFEN,  Prop. 

French  and  Italian  Dinners — Meals  at  All 

Hours.    Modern  Rooms — Private  Cottages 

AGUA  CALIENTE 

Four  minutes  walk  to  Fetters  Station, 

Sonoma  County,  California 

Telephone  Sonoma  4F4 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean    Rooms — Clean    Linen — Clean   Everything 
Rates    Exceptionally   Reasonable 

TELEPHONE  110 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special    Attractions.     Radio- 
active.   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 

T.   H.  CORCORAN.  Aeua  Caliente, 
Sonoma  Co.,   Calif.,  or  see  Peck-Judah 


GOLF 

Lessons  by  Appointment 
Six  Lessons,  $10.00 


KNICKERS 

SWEATERS 

HOSE 

STEWART  IRONS 

THE  CLUB  GOLF  SHOP 

529  Post  St.  Prospect  9030 


lay  28,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


SOCIETY 

(Continued  from  Page  5) 
Commenting  on  the  program  itself 
vould  be  to  laud  the  work  of  this 
irilliant  young  pianist,  but  she  de- 
serves recognition — her  superlative- 
y  fine  interpretations  were  worthy  of 
ligh  praise — and  with  it  all  was  sin- 
:erity,  imagination,  and  mastery. 

*  *     * 

tfansfeldts  Give  Supper 
'arty  to  Miss  Schneider 

Mr.  and  Mrs.  Hugo  Mansfeldt  pre- 
lided  over  a  little  supper  party  in 
lonor  of  Miss  Helen  Schneider,  pian- 
st,  following  her  successful  recital 
ast  Monday  evening.  The  charming 
iffair  took  place  in  one  of  the  private 
upper  rooms  of  the  Fairmont  Hotel 
ind  was  attended  by  musicians,  wri- 
ers,  and  relatives  of  the  young  mu- 
ician. 

Mrs.  Hugo  Mansfeldt  presided  with 
he  graciousness  for  which  she  is  so 
oved  and  admired  by  a  host  of  de- 
roted  friends.  She  kept  the  laughter 
if  the  hour  apace  with  the  brilliancy 
ind  informality  of  the  memorable  af- 
air  and  found  time  enough  to  place 
ivery  one  at  ease  and  in  the  com- 
lany  of  perfect  pleasure. 

We  must  commend  Helen  Schnei- 
ler,  not  only  for  the  heights  to  which 
he  has  attained  in  piano  mastery 
done,  but,  also,  for  the  unaffected 
mt  serious  appreciation  of  her  work. 
She  is  so  unspoiled  with  all  the  praise 
he  has  had — due,  no  doubt,  to  the 
lalance  of  judgment  and  the  teachi- 
ngs of  the  wonderful  Mansfeldt,  to 
irhom  all  music  lovers  are  indebted ; 
lso,  to  her  winsome  attitude  toward 
ife  and  her  profound  valuation  of  the 
nusic  she  plays  under  the  guidance 
f  the  great  genius,  Hugo  Mansfeldt. 

*  *     * 

ountess  Entertains 

Countess  Florenza  K.  De  Z.  Nicolai 
lonsalve  gave  a  beautiful  luncheon 
his  past  week  in  compliment  to  Cora 
lutton  Castle,  Ph.  D.,  noted  author, 
SCturer  and  world  traveler,  who  has 
list  returned  to  San  Francisco  after 

six  years'  tour  abroad  of  the  Fair- 
nont  Hotel,  where  she  and  her  dis- 
biguished  husband,  Dr.  H.  Edward 
astle,  make  their  home. 

*  *     » 

kuthor's  Guests 

IV.  Cora  Sutton  Castle  has  been 
eted  at  many  brilliant  events,  no- 
ftbly  the  luncheon  given  by  Countess 
ficolai  Monsalve.  She  wore  a  smart 
rench  dress  of  black  made  in  the 
Itesl  mode.  Her  chapeau  of  felt  was 
f  the  opera  shade  of  those  soft  tones 
i-hieh  are  found  in  the  lights  on  the 
•aris  Opera  house,  thus  giving  the 
ubdued  "burgundy"  tint  its  name. 

Beautiful  flowers  adorned  the 
incheon  table  and  pretty  place  cards 
designated  the  seats  of  the  guests  at 


the  round  table  on  which  were  scat- 
tered rare  blossoms. 

Guests  at  the  luncheon  honoring 
Dr.  Cora  Sutton  Castle  were:  Mrs. 
Anthony  J.  Silva,  Mi-s.  Clayton  C. 
Sauter,  Josephine  Young  Wilson,  Mrs. 
C.  S.  Mann,  Mrs.  John  McLeod,  Mrs. 
Norman  J.  Sinclair,  Mrs.  J.  C.  Har- 
ing,  Mrs.  Martial  Davoust,  Mrs.  Wil- 
liam McKay,  Mrs.  D.  C.  de  Hart,  Mrs. 
N.  Laurence  Nelson  and  Mrs.  Cote. 

*  #     * 

All  of  the  guests  at  the  Countess' 
luncheon  attended  the  morning  mu- 
sicale  of  the  San  Francisco  Musical 
Club,  in  the  gold  ballroom  of  the 
Fairmont. 

The  Countess  was  a  gracious  hos- 
tess, as  she  always  is,  and,  in  her 
honor,  were  played  special  selections 
by  the  orchestra.  Upon  request  of 
friends,  Mr.  Rudy  Seiger  played  on 
his  violin  the  famous  "California  Lul- 
laby," of  which  he  is  the  composer. 

*  *     * 

Engaged 

Yes,  they're  engaged! 

Words  of  such  fascinating  bits  of 
news  are  heard  quite  often  these  May 
Days — and  one  need  only  attend  some 
tea,  luncheon  or  dinner  party  at  our 
best  hotels  to  discover  that  Cupid  is 
a  lively  little  fellow. 


Cousins  Announce 
Bet  rothals — Together 

Two  cousins,  daughters  of  pioneer 
California  families,  simultaneously 
announce  their  betrothals. 

Miss  Hazel  Price  announced  her  en- 
gagement to  Mr.  Louis  Nicholson. 
Her  cousin,  Miss  Patricia  Price,  an- 
nounced her  engagement  to  Mr.  Ru- 
dolph A.  Peterson.  The  betrothal 
party  took  place  at  the  Mark  Hopkins 
Hotel  during  an  elaborate  luncheon. 

Miss  Hazel  Price  is  the  daughter 
of  Mr.  and  Mrs.  R.  L.  Price  of  Sonora. 
Mr.  Nicholson,  her  fiance,  is  the  son 
of  Dr.  and  Mrs.  F.  J.  Nicholson  of 
Vancouver  and  a  member  of  the  Al- 
pha Sigma  fraternity. 

Miss  Patricia  Price  is  the  daughter 
of  the  late  Mr.  J.  Tilden  Price  and 
Mrs.  Price,  formerly  of  Sonora  and 
Alaska,  now  living  here  in  this  city. 
Mr.  Peterson  is  the  son  of  Mr.  and 
Mrs.  Aaron  Peterson  of  Turlock  and 
he  is  a  member  of  the  Theta  Alpha 
fraternity. 

Their  guests  at  the  betrothal  lun- 
cheon were  the  Misses  Ethel  Burge- 
son,  Leila  Hall,  Elaine  Symons,  Louise 
Pilecez,  Helen  Cunningham,  Louise 
Alexander,  Dagmar  Skulson,  Margar- 
et Keneibes,  Anne  Wilson ;  Mesdames 
Frank  Sims,  Robert  Jesse,  Urban  Hal- 
liday,  Louis  Price,  C.  M.  Clapper,  Al- 
len Grant,  R.  L.  Price  and  J.  T.  Price. 


^  Chief- 


New  Santa  Fe  train  de  luxe— extra 
fast— extra  fine — extra  fare. 

^California 
limited 

Exclusively  first  class  —  no  extra  fare. 

^Navaj  o 

Standard  Pullmans— Observation  car 
—  Meals  at  Fred  Harvey  Station 
Hotels. 


"^Missionary 

Fast  time  to  Kansas  City  and  Chicago 

—  through  Standard  and  Tourist 

Sleepers 

T*r  s  c  o  u  r 

To  Chicago  with  Through  Sleeper  for 
Houston  and  New  Orleans. 

T"  SantaJFeEight 

Through  Mississippi-Missouri  River 
Valley's  by  daylight,  with  early  eve* 


€» 


nine  arrival  in  Chicago. 

CVCry  (Ullf  and  all  topnotchers  in  their  class 

For  Reservations  and  Train  Schedules 

y^cktOffices&TraielBureaiix 

&£$&,  601  Market  Streer 

°,   ~<  *<&  Telephone  Sutttr  7600 

J*l¥5«L  Fferry  Depot" 


S5 


SAN       FRANCISCO 

SANTA.  ROSA  SAN    JOSE 

STOCKTON 

2  U  htst  Nil.  <uj  t*tiji!g 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  28,  1927 


Tahoe  Lure  of 
Society  Folk 

Society  people  from  various  parts 
of  the  state  are  flocking  to  Lake  Ta- 
hoe this  week-end,  where  the  opening 
of  fashionable  events  proves  a  lure 
for  the  pleasure-seekers. 

The  formal  opening  of  Tahoe  Tav- 
ern on  Lake  Tahoe  is  the  great  rea- 
son for  the  general  trend  of  promi- 
nent personages  for  on  Saturday, 
May  28,  the  famous  hostelry  will  ex- 
tend the  season's  attractions.  Ac- 
cording to  H.  D.  Lawler,  there  are  to 
be  many  more  features  pertaining  to 
the  pleasure  and  comfort  of  patrons 
and  there  will  be  a  series  of  dances, 
high  entertainments,  superlative  at- 
tractions at  the  Tavern  for  the  com- 
ing summer  months. 

Tahoe  Visitor 

Mr.  and  Mrs.  Joseph  Ehrman  are 
taking  to  Tahoe  Tavern  as  their 
guests  for  an  extended  visit,  Mr.  and 
Mrs.  Frederick  Ganz. 

They  will  attend  the  gala  opening 
of  the  Tavern  and  be  one  of  the  many 
groups  of  society  folks  entertaining 
friends  at  the  beautiful  Lake. 


Mr.  and  Mrs.  Albert  Ehrman  are 
leaving  their  home  on  Broadway  for 
Tahoe  Tavern,  where  they  will  spend 
the  summer,  as  is  their  usual  cus- 
tom. The  Ehrmans  have  been  regular 
visitors  to  Lake  Tahoe  for  several 
seasons  past  and  during  the  course 
of  their  sojourn  there,  many  social 
functions  have  been  arranged  by 
them  for  their  friends  from  different 
parts  of  California. 

*     *     * 

Mrs.  Louderback 
Goes  to  Lake  Tahoe 

Mrs.  Harold  Louderback,  wife  of 
Judge  Louderback,  has  gone  to  Lake 
Tahoe  for  the  summer,  making  her 
home  at  Tahoe  Tavern  most  of  the 
time,  although  her  many  Nevada 
friends  claim  the  popular  and  gra- 
cious lady,  wife  of  the  distinguished 
jurist,  for  many  of  their  social  events. 

Mrs.  Louderback  was  hostess  to  a 
group  of  friends  at  the  Fairmont  Ho- 
tel recently,  during  the  convention  of 
the  Daughters  of  the  Confederacy. 
Beautiful  handpainted  place  cards 
were  the  work  of  charming  Mrs.  Lou- 
derback, who  is  an  artist  of  unusual 
talent.  The  pretty  misses  who 
adorned  the  cards  were  of  the  Vir- 
ginia models  and  southern  belles,  with 
demure  little  faces,  beruffled  gowns 
and  curls.  Mrs.  Louderback  received 
many  compliments  for  her  art,  many 
not  knowing,  before,  that  she  paints 
so  beautifully. 


Wintermutes  at 
Tahoe  Tavern 

Dr.  and  Mrs.  George  Preston  Win- 
termute  and  Miss  Marjorie  Winter- 
mute  have  decided  not  to  go  to  Eu- 
rope this  summer,  but  will  spend  June 
and  July  at  Tahoe  Tavern. 

Miss  Marjorie  is  an  artist  of  ex- 
ceptional talent  and  has  devoted  more 
time  to  her  chosen  art  than  to  society 
although  she  is  one  of  society's  great- 
est favorites.  She  studied  portrait 
painting  under  Robert  Henri,  Miss 
Cecilia  Beaux  and  in  the  Beaux  Arts, 
Paris. 

Her  private  studio,  one  of  the  most 
attractive  in  the  West,  is  often  the 
center  for  prominent  artists  and  mu- 
sicians. 

Later  in  the  season,  Miss  Marjorie 
Wintermute  will  visit  her  father's 
sister,  Mrs.  Franklin  K.  Lane,  in  New 
York. 

*     *     * 

Mrs.  Beckman's  Salon 

Mrs.  William  Beckman,  author, 
world-traveler,  and  one  of  Califor- 
nia's most  distinguished  women  in 
literary  and  philanthropic  fields,  will 
preside  over  one  of  her  delightful 
events  tonight  at  the  Stewart  Hotel, 
where  she  makes  her  home. 

Mrs.  Beckman's  Salon  Des  Artistes 
is  rapidly  becoming  one  of  the  out- 
standing literary  and  musical  gath- 
erings of  the  city.  She  has  a  way  of 
assembling  about  her  those  who  ac- 
tually achieve  in  the  world  of  music, 
art  and  literature  and  by  her  whole- 
some encouragement  has  started  and 
stimulated  many  young  folks  on  their 
careers. 

Mrs.  Beckman  has  established  a 
chair  at  the  University  of  California 
with  an  endowment  which  specifies 
special  study  of  the  American  and 
English  literature.  She  is  the  author 
of  eight  books,  and,  in  company  with 
her  late  husband,  identified  with  the 
banking  circles  of  Sacramento,  toured 
the  world  many  times.  Mr.  and  Mrs. 
Beckman  were  leaders  in  society  at 
the  Capitol  City.  The  wit  and  philo- 
sophy of  Mrs.  Beckman  made  her  a 
great  favorite  wherever  she  went,  in 
addition  to  her  social  prestige. 

Known  for  her  keen  sense  of  humor, 
her  philosophy  of  life  in  general,  and 
her  espousal  of  literature  and  kindred 
arts,  Mrs.  Beckman's  gatherings  and 
her  own  original  ideas  concerning  her 
Salon  Des  Artistes,  make  her  a  lea- 
der among  a  coterie  of  men  and 
women  who  achieve  in  creative  fields 
of  the  arts. 

Special  features  tonight  at  Mrs. 
Beckman's  dinner  for  the  artists  will 
include  poems,  musical  compositions 
and  addresses.  One  poem  written  by 
Mrs.  Beckman  will  be  read  by  Jose- 


phine Swan  White,  who  has  set  the 
lyric  to  music.  Mr.  Harold  Macdou- 
gall  has  charge  of  the  program. 


Clift  Hotel  Visitor 
Gives  Views  on  Youth 

"Youthful  suicides  and  acts  of 
crime  spring  from  the  same  basic 
conditions,"  declared  Thomas  J. 
Keane,  national  director  of  the  Sea 
Scouts,  while  at  the  Clift  here,  in  as- 
serting that  flaming  youth  fires  are 
spreading.  "The  normal  boy  today 
craves  adventure  and  shrinks  from 
the  possibility  of  monotony ;  and  Am- 
erican parents  must  face  the  issue. 
The  Sea  Scout  movement,  an  affilia- 
tion of  the  Boy  Scouts,  teaches  youth 
about  the  romance  of  the  sea  and,  I 
believe,  is  a  successful  antidote  for 
the  so-called  revolt  of  youth." 


Wrong  Number 

"Hello!    Hello!    Is  this  you,  Bill?" 

"Yeah." 

"Is  this   Bill  Squires  I'm  talking 
to?" 

"Yeah,  this  is  he." 

"Well,  it's  this  way,  Bill.    I  wami 
to  borrow  ten  dollar — " 

"All  right.     I'll  tell  him  just  asf 
soon  as  he  comes  in." — Mink. 


Can't  Lose 

"Has  putting  in  that  lunch  counter  > 
helped  your  business?"  asked  Jones  I 
of  the  druggist. 

"Well,  it  has  about  tripled  the  sale 
of  indigestion  tablets,"  he  replied. — 
Cincinnati  Enquirer. 


Long  Distance 

A  little  boy  was  saying  his  go-to-j 
bed  prayers  in  a  very  low  voice. 

"I  can't  hear  you,  dear,"  his  mother 
whispered. 

"Wasn't  talking  to  you,"  said  the 
small  one,  firmly.  —  Stanford  Chap- 
arral. 


>Hait>  GRAPHS 

QUve  Foreve 


May  28,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


STATE  AND  CITY  NOTES 


Madrid  Ovation 
For  Shavitch 

Word  has  been  received  that  Vladi- 
mir Shavitch,  acting  as  Guest  Con- 
ductor of  the  Orquesta  Filarmonica 
in  Madrid,  Spain,  last  week,  created 
a  wonderful  impression  with  his  read- 
ing of  the  Beethoven  Fifth  Sym- 
phony Strauss  Dom  Juan,  and  De- 
bussy Nocturnes.  As  soloist  of  the 
occasion,  appeared  the  famous  Rou- 
manian violinist,  Enesco.  Present  on 
this  occasion  were  the  King  and 
Queen  of  Spain,  who  saluted  him  as 
one  of  the  most  distinquished  conduc- 
tors they  had  ever  heard. 

Mr.  Shavitch  will  return  to  the 
United  States  June  15,  and,  accom- 
panied by  his  very  talented  wife,  Tina 
Lerner,  the  world  famous  pianist,  and 
their  little  daughter,  born  in  the  city 
of  San  Francisco,  will  leave  at  once 
for  Hollywood  to  conduct  the  Sum- 
mer Symphony  Series  in  the  Holly- 
wood Bowl,  after  which  they  will  ar- 
rive in  San  Francisco  to  fulfill  an 
engagement  as  Guest  Conductor  of 
the  San  Francisco  Summer  Symphony 
Concert  on  August  16,  and  on  which 
occasion  Mme.  Lerner  will  be  soloist 
playing  the  piano  Concerto,  Liszt  E 
flat. 

Mr.  and  Mrs.  Shavitch  have  been 
absent  from  this  city  for  the  past 
seven  years,  and  have  a  large  circle 
of  friends  who  are  looking  forward 
to  their  visit,  and  being  given  an  op- 
portunity of  listening  to  Mr.  Shavitch 
conduct  a  symphony,  as  one  of  the 
brilliant  conductors  before  the  public 

today. 

*     *     * 

San  Francisco 
Musical  Club 

The  final  concert  of  the  San  Fran- 
cisco Musical  Club  took  place  at  the 
Fairmont  Hotel  on  Thursday  of  last 
week,  and  this  was  the  occasion  of 
the  retirement  of  Mrs.  Uda  Waldrop 
as  Chairman  of  the  Program  Commit- 
tee. As  a  compliment  to  Mrs.  Wal- 
drop. after  an  absence  from  the  Con- 
cert Stage  during  the  past  two  years, 
a  tWO-piano  recital  with  Mrs.  Albert 
Lang  and  Miss  Esther  Deininger  ap- 
peared on  the  program  and  their  play- 
ing was  marked  with  a  rhythmic 
verve,  a  clarity  of  phrasing,  and  a 
perfection  of  ensemble  that  won  the 
admiration  and  enthusiasm  of  the 
large  audience  present.  Mrs.  Waldrop 
deserves  all  credit  for  the  interesting 
and  artistic  programs  which  she  has 
arranged  during  the  past  year. 


Local  Art  Foundation 
Being  Formed 

Our  attention  has  been  called  to  the 
existence  of  a  promotion,  backed  by 
leading  artists  of  San  Francisco,  that 
bids  fair  when  completed  to  revolu- 
tionize the  entire  local  art  situation. 
It  is  known  as  the  American  Arts 
Foundation,  with  several  offices  in 
the  Shreve  building. 

The  primary  object  of  the  Founda- 
tion, according  to  its  organizers,  is  to 
establish  art  service  (i.  e.,  for  all  the 
arts)  from  three  standpoints:  first,  to 
serve  the  creative  artist,  in  any  rec- 
ognized line,  whose  needs  will  be  met 
by  stimulating  markets  for  him,  not 
only  locally,  but  in  large  cities  else- 
where ;  second,  to  serve  laymen  by 
providing  clubrooms  as  a  rendezvous 
for  cultural  entertainment ;  and  third, 
to  interest  business  firms  in  a  wider 
acceptance  and  demand  for  various 
forms  of  art  in  the  presentation  of 
commercial  products  to  the  public.  It 
is  the  opinion  of  the  Board  of  Re- 
gents of  the  Foundation  that  these 
three  tangents  include  the  whole  duty 
of  any  organized  effort  in  behalf  of 
art,  with  the  single  exception  of 
schools.  "The  American  Arts  Foun- 
dation," say  the  Regents,  "is  the  only 
organization  in  America  founded  (1) 
for  professional  artists  in  all  lines, 
and  (2)  for  patrons  who  demand  pro- 
fessional excellence." 

It  is  apparent  that  this  group  of 
San  Franciscans  knows  what  it  is 
doing,  and  it  is  relieving  to  discover 
that  the  primary  object  is  service  and 
not  tea  parties.  The  Foundation  does 
not  regard  itself  as  a  club,  though  it 
will  offer  all  the  facilities  of  club  life 
to  the  men  and  women  who  qualify 
for  membership ;  but  it  considers  that 
any  movement  in  a  city  of  San  Fran- 
cisco's importance  that  dignifies  its 
efforts  by  use  of  the  word  "Art,"  owes 
therefore  a  duty  to  the  public,  w:hich 
duty  is  to  understand  the  subjects 
and  objects  of  its  pledge,  and  promul- 
gate interest  honestly,  without  ulter- 
ior objects  of  profit,  real  estate,  or 
social  prestige.  It  is  reasonable,  to  be 
sure,  for  an  art  activity  to  require 
adequate  quarters,  a  building  of  its 
own.  and  convenient  offices,  but 
strictly  as  a  means  to  the  end  of  serv- 
ice, and  not — as  has  been  often  so 
lamentably  the  case  heretofore — as 
the  end  itself. 

It's  a  big  order,  this  American  Arts 
Foundation  for  the  city  of  San  Fran- 
cisco.   But   it  seems  tc  be  basically 


sincere,  and  sound  to  the  core.  For 
which  reasons  we  wish  the  Regents 
co-operation  and  success,  and  suggest 
that  our  interested  readers  make 
further  investigation. 
*     *     * 

Pirate  Fiesta 
Attracts  Many 

Bold  buccaneers,  baby  pirates  and 
buried  treasure,  with  thousands  of 
treasure  seekers,  will  dot  the  sands  of 
Santa  Cruz  Sunday,  June  5,  accord- 
ing to  George  B.  Hanson,  district  pas- 
senger agent  for  Southern  Pacific. 

A  pirate  king  and  pirate  queen 
head  the  day's  treasure  hunt  in  which 
$10,000  in  prizes  will  be  recovered  by 
treasure  hunting  visitors. 

Hundreds  of  children  ranging  in 
age  from  1  to  6,  and  representing 
every  part  of  Northern  California 
have  entered  for  the  pirates'  baby 
show  to  compete  for  prizes  awarded 
for  the  best  pirate's  rig.  In  the  eve- 
ning the  Casino,  especially  decorated 
for  the  occasion,  will  be  the  scene  of 
piratical  festivities  and  a  giant  pirate 
ball. 

Low  round  trip  railroad  excursion 
fares  will  give  thousands  from  inland 
towns  a  chance  to  participate  in  the 
treasure  hunt  and  festival. 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208  CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  Sprinss" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA   STREET— GARFIELD   844 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St..  Room  101 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  28,  1927 


Apostles 

BROTHER  SAUL,  by  Donn  Byrne. 

Century,  $2.50. 

The  story  of  Saul  of  Tarsus,  inci- 
dentally a  panoramic  view  of  the  New 
Testament.  Donn  Byrne  in  his  inimi- 
cal style  portrays  the  character  of 
Saul  from  boyhood,  when  he  lived  by 
the  Tarsus  and  desired  above  all 
things  to  be  a  Roman  sailor  and  meet 
adventure  in  many  lands ;  later  when 
Saul  studied  for  priesthood  in  Jeru- 
salem;  then,  as  a  disciple  of  the 
Pharisees,  when  he  was  called  upon 
to  obliterate  the  Christian  heresy 
with  sword  and  scourge.  With  fury 
of  faith  Saul  is  pictured,  fighting 
against  the  rising  band  of  Christians. 
But  a  vision  appears  to  him  in  the 
desert,  and  he  is  converted  to  a  belief 
in  the  Nazarene  as  the  son  of  God. 
With  anguish  Saul  starts  out  to  miti- 
gate in  so  far  as  he  is  able  the  suffer- 
ing he  has  brought  upon  the  Chris- 
tians. Through  shipwreck  and  scourg- 
ing, through  terror  of  wild  beasts, 
dungeons,  and  terror  of  death,  Saul 
fights  to  spread  the  Christian  faith 
from  Jerusalem  to  Rome.  He  is  prac- 
tically isolated,  held  in  suspicion  both 
by  the  Jews  and  the  Gentiles,  never 
receiving  the  approval  of  the  Apos- 
tles, comforted  only  by  his  indomit- 
able faith  in  his  vision. 

The  study  of  Saul,  and  of  the  en- 
tire situation  after  Christ's  crucifix- 
ion shows  infinite  penetration  and 
understanding  on  the  part  of  the 
author,  and  earnest  effort  to  portray 
the  situation  from  an  angle  little  un- 
derstood by  the  public.  After  follow- 
ing Saul  through  the  melee  of  early 
Christianity,  one  discovers  a  new  light 
thrown  over  the  figures  of  Peter,  of 
Mark,  James,  John  and  a  tremendous 
affection  for  Luke,  and  the  boy  Timo- 
thy. Biblical  history  is  touched  with 
vigorous  humanity,  and  Donn  Byrne's 
lyrical  treatment  reawakens  in  the 
reader  a  new  desire  to  read  again  the 
original  story  of  these  characters  in 
the  New  Testament. 

The  book  cannot  be  compared  to 
Donn  Byrne's  other  books,  although 
some  have  attempted  to  draw  this 
comparison.  It  is  not  a  tale  in  the 
usual  sense,  but  is  purposely  the  bi- 
ography of  Saul,  silhouetted  against 
the  background  of  early  Christianity, 
without  plot  except  in  so  far  as  Saul's 
kaleidoscopic  life  offered  situations 
akin  to  the  most  adventurous  of  plots. 
The  book  is  a  solid  piece  of  work, 


Edited  by  ELEANOR  WILLIAMS 

worthy  of  reading  and  pondering 
over,  rather  than  to  merely  skim  over 
in  t  he  popular  fashion.  The  lyric 
strain  for  which  Donn  Byrne  is  noted 
sweeps  through  the  book  here  and 
there  like  a  fresh  breeze,  but  it  is 
subordinated  as  a  whole  to  the  intel- 
lectual element  of  religion  to  which 
the  character  Saul  is  devoted. 


Collection 

GEORGIAN  STORIES  1926. 

Putnam's,  $2.50. 

This  collection  of  short  stories  is 
yearly  looked  forward  to  as  one  of  the 
hardiest  of  many  collections  now 
being  put  out.  Its  stories,  including 
those  of  various  famous  English 
writers,  always  carry  an  individual 
stamp.  Each  story  eludes  classifica- 
tion, attains  a  standard  of  its  own, 
and  depends  neither  upon  plot  or  styl- 
ization  for  its  outstanding  power. 
Among  the  strongest  stories  in  this 
year's  collection  is  "The  Higgler,"  by 
A.  E.  Coppard,  who  is  one  of  the  most 
successful  English  writers  of  the 
short  story.  Martin  Armstrong's 
story,  "The  Contessa,"  is  a  fine  piece 
of  work,  also  Sandra  Alexander's 
"The  Van  Zant  Dinner."  "The  Tent," 
by  Liam  O'Flaherty  also  achieves  dis- 
tinction. Geoffrey  Moss  tell  an  ex- 
ceptional war  story,  "Defeat,"  and 
William  Gerhardi's  story,  "The  Big 
Drum,"  is  unique,  achieving  perma- 
nent value  through  its  powerful  uni- 
versality. 

Of  course  any  preference  among 
such  writers  must  be  purely  personal 
after  all.  When  such  writers  as  Al- 
dous  Huxley,  Dorothy  Johnson,  E.  M. 
Delafield,  Denis  Mackail,  Somerset 
Maugham,  Gerald  Bullett  and  G.  B. 
Stern  include  their  stories,  any  num- 
ber of  preference  naturally  arises. 
Some  even  prefer  Gertrude  Stein's 
"The  Fifteenth  of  November."  Honi 
soit  qui  mal  y  pense.  Certainly  any- 
one who  appreciates  a  good  short 
story  should  by  all  means  devote  a 
shelf  to  the  yearly  Georgian  Stories, 
and  so  keep  in  touch  with  the  best  of 

the  moderns. 

*     •     « 

Adventurous  Years 

DAWN  AND  THE  DONS,  The  Ro- 
mance of  Monterey,  by  Tirey  L. 
Ford.  With  Vignettes  and  Sketches 
by  Jo  Mora.  A.  M.  Robertson,  San 
Francisco. 
Some  day  the  story  told  here  of 

the  colonization  of  California  will  be 


as  familiar  to  the  schoolboy  as  that   t 
of  the  first  settlements  along  the  At-I  h 
lantic  Coast,  in  the  first  place  beeausMk 
from  a  standpoint  of  time  the  westBI 
era  settlement  antedates  both  that  ofllr. 
Plymouth    and    Jamestown,    and    stfl] 
eventually  will  partake  of  its  true  im-f  ft 
portance ;  and,  what  is  even  more  im-1  B 
portant,  because  the  story  holds  so   •* 
much  more  romance  and  sheer  glam- 
our than  the  other. 

The  story  of  Monterey  is  the  storm  to 
of  the  entire  history  of  early  Califor«|k 
nia,  for  the  scenes  of  the  drama  were  j. 
enacted  with  Monterey  at  the  center  k 
of  the  stage.  It  seems  queer  in  al  I 
way  that  the  great  bay  of  San  Fran- 
cisco was  disregarded  for  that  of? 
Monterey,  designated  by  Vizcaino  as> 
a  "Noble  Harbor."  But  it  chanced  to 
be  sighted  first,  and  the  rolling  hills 
of  Monterey  so  appealed  to  this  first 
discoverer  in  1602  that  he  wrote  vol- 
uminously to  the  court  of  Spain  of  this 
new  land,  naming  it  after  the  Viceroy' 
of  Mexico,  the  Count  of  Monterey.; 
Vizcaino  sailed  back  to  Mexico  elated; 
by  his  discovery,  with  an  elaborate 
official  report,  to  all  appearances! 
pointing  to  an  immediate  colonization 
of  Monterey  by  the  government.  But 
a  new  Viceroy  had  been  appointed  in 
the  meantime,  with  more  immediate 
interests,  and  Spain  was  too  busily' 
engaged  in  various  controversies  tq 
give  time  to  colonization.  So  for  an- 
other century  and  a  half  Monterey 
slept  on  undisturbed.  Finally  all  na- 
tions were  casting  such  covetous  eyes 
upon  California  that  the  Spanish  gov- 
ernment was  forced  to  ward  off 
threatened  rivalry  on  the  Pacific,  and 
sent  an  expedition  up  the  California 
coast  to  rediscover  the  "Noble  Har- 
bor" of  Monterey  sited  in  Vizcaino's 
reports,  and  to  establish  there 
promptly  a  Spanish  colony.  The  story 
of  this  rediscovery  is  one  of  the  most 
picturesque  and  daring  ever  told.  The 
hardships  overcome  in  the  endeavor 
of  Portola  to  rediscover  Monterey,  of} 
his  travel  by  foot  with  his  small  com- 
pany up  the  long  coastline  of  moun- 
tains  and  desert,  of  their  final  deser-J 
tion  of  their  plans  when  fate  byj 
chance  kept  them  from  sighting  the; 


: 


I 


: 


Books    that    are    reviewed    in    the    News    Letter 

1 

can  he  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 

235  Foil  Street                     8>n  Franelaco,  Calif. 

1 


lay  28,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


arbor  although  within  five  miles  of 
t;  then,  of  the  actual  rediscovery 
iter,  reprovisioned  in  San  Diego  by 
uniperro  Serra's  troupe,  and  led  on 
y  his  indomitable  faith  and  enthu- 
iasm.  It  is  a  captivating  tale,  of  the 
ttle  colony  settling  by  the  great  oak 
nder  which  Vizcaino  had  planted  the 
.panish  flag  over  150  years  before,  of 
heir  establishing  the  first  presidio 
nd  the  first  mission;  of  the  begin- 
ings  of  Carmel ;  of  the  blazing  of  the 
nza  trail  from  Mexico,  over  which 
he  families  came  that  made  up  the 
riginal  population  of  California. 
Mr.  Ford  relates  the  story  in  a  sim- 
le,  straightforward  manner,  but 
evertheless  embues  it  with  all  the 
wealth  of  poetry  that  comes  natural 

the  telling  of  California  romance, 
or  the  history  is  not  that  of  con- 
nued  struggle  and  hardship  such  as 
e  Puritans  faced,  but  is  that  of  a 
appy  people  living  in  plenty  in  the 
ind  of  sunshine,  of  the  Spanish  love 
f  dancing  and  laughter,  of  courtesy 
nd  beauty,  of  their  life,  carefree  as 
hildren.  The  author  translates  per- 
ctly  the  romantic  tone  of  old  Mon- 
rey,  of  the  community  which  still 
emains  the  heart  of  California  with 
s  dreamy  sunshine  and  landmarks 
f  old  Spain.  Tlie  illustrator,  Jo  Mora, 
as  achieved  fame  as  one  of  Ameri- 
i's  leading  sculptors  and  is  already 
Itimately  connected  with  California 

his  sculptured  tribute  in  bronze  to 
ather  Junipero  Serra.  His  110  vig- 
etles  and  sketches  scattered  through 
ie  pages  not  only  adorn  the  book  by 
tieir  artistry,  but  supplemenl  the 
lie  through  their  faithful  rendering 
f  detail,  giving  them  a  real  historic 
alue.  Altogether  "Dawn  and  the 
ons"  is  one  of  the  most  attractive 
dditions  to  California  yet  published. 
*     *     * 

Post- War  London 
UK  COUNTERFEITS,  by  Marjorie 
Strachey.    Longmans.  Green,  si'. on. 

A  story  of  London  lite  after  the 
ar.  with  Adela  Clifford  as  I  he  center 
f  the  tale,  a  girl  who  had  lived 
trough  the  distressing  period  in 
lissia  as  a   V.   A.   P.     After  the  war. 


C  l  re 

AUTO  SERVICE  CO. 

Harrj    v.  Filler,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

P:i>    and    Nieht 

cm     MrtlmllH SJ.Ofl  per  hour 

Shoppinc 2. SO  prr  hour 

Short     Ttiiw.     Tasicah     Kate* 


PROSPECT 

4000 


-c  Si.. 
San  Francisco 


being  dropped  in  a  spineless  social  en- 
vironment, she  finds  nothing  worth 
interesting  her.  Her  judgments  are 
warped,  causing  her  many  disillu- 
sions. The  man  she  falls  desperately 
in  love  with  unbelievably  turns  out 
to  be  a  cad,  and  Adela  is  faced  with  a 
future  more  barren  than  even  she 
could  have  imagined,  with  all  her  sur- 
face invulnerability.  The  empty  pres- 
ent is  continually  contrasted  with  the 
vivid  past,  making  Adela's  character 
quite  justified  and  preparing  the 
reader  for  her  mistakes,  even  account- 
ing for  what  seemed  to  be  her  easy 
seduction  by  Boris.  Finally,  however, 
Adela  is  bruised  by  life  sufficiently  to 
readjust  herself  to  present  standards, 
and  finds  her  future  more  presentable 
in  her  own  eyes  than  it  could  have 
appeared  without  her  mistakes. 

*  *     * 

Paintings  and  Prints 

The  Paul  Elder  Gallery  announces 
a  Summer  Exhibition  of  painting  and 
prints  by  California  artists,  to  open 
Tuesday,  May  31.  and  continue  to 
August  13.  The  exhibition  includes 
oil  paintings,  water  colors,  etchings 
and  wood-block  prints.  It  follows  the 
recent  all  too  brief  exhibition  at  the 
California  School  of  Fine  Arts  and, 
being  scheduled  for  a  longer  period, 
will  afford  an  opportunity  to  study  at 
greater  leisure  distinctive  examples 
of  the  work  of  leading  California 
artists. 

*  *     * 

Even  baby  now  has  his  daily 
dozen!  Experts  have  gotten  together 
and  agreed  that  a  baby's  exercise  dur- 
ing its  first  year  has  a  highly  im- 
portant effect  on  the  building  of  a 
strong,  healthy  body  for  later  years. 
"Baby's  Daily  Exercises,"  published 
recently  by  Appleton,  gives  directions 
for  a  highly  important  series  of  ex- 
ercises. The  book  is  intended  to 
guide  the  mother  and  nurse  so  that 
their  play  with  the  baby  may  be  in- 
telligent and  purposeful.  The  text  is 
illustrated  fully  so  there  can  be  no 
doubt  as  to  the  proper  manner  of  ex- 
ecution of  the  exercises,  and  an  in- 
sert chart  duplicating  the  illustra- 
tions may  be  removed  from  the  book 
and  hung  on  the  nursery  wall.  Ed- 
ward Wilkes,  author  of  the  book,  was 
one  of  the  first  pediatricians  in  Amer- 
ica to  study  muscle  training  for 
infants. 

»     *     » 

Paul  Green's  fine  negro  tragedy, 
"In  Abraham's  Bosom,"  has  just 
closed  its  run  at  the  Garrick  Theater 
in  New  York,  after  having  gone 
through  eighty  performances — a  re- 
markable achievement  for  the  first 
full  length  play  of  a  serious  author. 
Mr.  Green's  second  play,  "The  Field 
"  is  now  in  rehearsal  and  will  ap- 


pear on  Broadway  within  the  next 
few  weeks. 

The  producers  of  "In  Abraham's 
Bosom"  have  received  an  offer  from 
a  British  company,  guaranteeing  a 
six  weeks'  run  in  London,  and  are 
now  considering  reassembling  the 
original  cast  in  order  to  make  the 
trip. 

«     *     » 

"Rowforest,"  the  new  Anthony 
Pryde  novel,  which  Dodd,  Mead  &  Co. 
will  publish  in  early  May,  takes  its 
title  from  the  old  Rowforest  House, 
typical  of  many  of  the  famous  old 
English  manor  houses  which  are  fast 
disappearing  from  sight  today.  The 
plot  of  "Rowforest"  centers  about  the 
romance  of  two  members  of  the  land- 
owning class  who  have  seen  their  an- 
cestral estates  taken  over  by  the  in- 
vasion of  present-day  upstart  million- 
aires. Readers  of  "Marqueray's 
Duel"  and  "The  Son  of  the  House" 
will  find  an  equally  dramatic  story  in 

"Rowforest." 

»     *     * 

Out  to  the  Cruel  World 

Prison  Warden — You  are  to  leave 
here  today. 

Prisoner  (who  has  been  very  com- 
fortable) —  Heavens,  what  have  I 
done  wrong? — Brummer   (Berlin). 


Phone    Suiter    3278 

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CLOCKMAKBBS     AMD     WATCHMAKERS 

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14 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  28,  1927 


T;acmc  PIONEER 

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stationery,  whether 
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Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

The  month  of  June  is  perhaps  the 
most  popular  month  in  the  year,  as 
vacations  have  started,  school  is  out, 
most  of  the  roads  are  open,  and  wea- 
ther conditions  are  ideal. 

California,  land  of  many  play- 
grounds, offers  the  vacationist  many 
beautiful  spots,  one  of  the  most  at- 
tractive of  which  is  the  Feather  Riv- 
er Country.  Here  from  early  spring 
till  the  last  bright  glow  of  Indian 
Summer  follow  a  succession  of  days 
of  golden  sunshine,  warm  at  midday, 
with  crisp  evenings  enhanced  by  the 
flames  of  log  fires. 

There  is  perhaps  no  section  of  the 
state  which  offers  a  greater  diversity 
of  sports.  Do  you  like  to  fish  and 
hunt,  ride  or  swim,  or  bring  vour  golf 
clubs? 

The  winding  trails  through  the  for- 
est are  ever  a  lure  for  the  equestrian, 
secluded  canyons,  through  which  run 
rippling  mountain  streams,  shaded  by 
giant  pines,  cedars  and  firs,  lofty 
mountain  meadows  covered  with  wild 
flowers,  and  winding  foot  paths  tempt 
the  hiker. 

Within  a  radius  of  twelve  miles  of 
Mohawk  are  twenty-two  lakes,  and 
the  streams  abound  with  gamey  trout, 
including  Loch  Levin,  Eastern  Brook 
and  the  Rainbow.  These  fish  run 
from  one-quarter  of  a  pound  to  five 
pounds  in  weight.  All  of  the  lakes, 
as  well  as  the  streams,  have  been  lib- 
erally stocked  with  young  trout,  and 
it  is  not  considered  a  difficult  task  for 
the  sportsman  to  secure  the  limit. 
The  fly  and  the  spoon  are  the  lures 
mostly  used. 

Although  the  season  in  this  section 
opens  May  1,  streams  are  high  and 
muddy,  but  fishing  conditions  are  at 
their  best  during  the  month  of  June. 


Wending  your  way  homeward  from 
Mohawk  and  the  Gold  Lakes  Region, 
the  route  passes  through  Quincy,  In- 
dian Falls,  Crescent  Mills,  thence  to 
Lake  Almanor.  A  couple  of  days  may 
well  be  spent  in  this  section,  and  here 
again,  fishing  is  exceptionally  good 
as,  while  the  season  for  fishing  in 
the  Lake  opens  May  1,  streams  trib- 
utary to  the  Lake  are  not  open  until 
June  1,  and  those  availing  themselves 
of  early  fishing  are  sure  to  catch  the 
limit. 

To  the  north  and  east  of  Lake  Al- 
manor lies  Mount  Lassen  Volcanic 
National  Park,  a  region  of  unlimited 
interest.  Lassen  Peak,  its  snow-clad 
peak  soaring  10,460  feet  above  sea 
level,  frequently  emitting  clouds  of 
steam,  is  alone  worth  many  times  the 
trip.  There  are  many  phenomena  in 
the  Park.  Cinder  Cone,  built  up  like 
a  fiery  fountain  with  a  symmetrical 
double  crater,  a  rim  within  a  rim, 
diameter  about  500  feet  on  the  inner 
rim,  depth  240  feet.  The  crater  is) 
intact  and  appears  as  though  the  ac- 
tivities which  formed  it,  had  closed 
but  yesterday. 

Fantastic  Lava  Beds  cover  about 
four  square  miles,  formed  by  the  ef- 
fusions from  Cinder  Cone,  spread  like 
a  gorgeously  colored  Oriental  rug  of 
enormous  dimensions. 

Devil's  Kitchen,  a  deep  canyon 
from  the  walls  of  which  pour  dense 
clouds  of  steam.  At  the  heart  of  this 
canyon  is  located  the  beautiful  Las 
Plumas  Falls. 

This  and  many  other  interesting 
phenomena  such  as  Lake  Tartarus, 
Chaos  Crags,  Chaos  Jumbles,  Vul- 
can's Castle,  Simmering  Geysers  in 
Ancient  Caldrons,  Bumpass  Hell, 
Sapphire  Lake,  etc.,  are  included  in 
the  bounds  of  the  National  Park. 

Juniper  Lake,  within  the  confines 
of  the  Park,  affords  good  fishing, 
hunting  and  swimming. 

The  motorist  may  go  to  the  Fea- 
ther River  District  prepared  to  spend; 
a  week  or  a  month  and  be  assured 
that  every  minute  of  his  time  will 
be  filled  with  all  of  those  things 
which  go  to  make  a  vacation  enjoy- 
able and  successful. 

*     *     * 

Deceptive  Whoop 

Road  Foreman  (calling  at  house 
opposite)  —  Excuse  me,  madam,  but 
have  you  been  singing  this  morning? 

Lady  of  the  House — Yes,  I  have 
been  singing  a  little,  but  why  do  you 
wish  to  know? 

R.  F.  (with  obvious  embarrass- 
ment)— Well,  you  see,  my  men  have 
knocked  off  twice  already,  thinking 
it  was  the  dinner  whistle,  so  I  thought 
I  had  better  ask  you  not  to  hang  out 
quite  so  long  on  that  top  note. — Wal- 
laces' Farmer. 


!ay  28,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


ROSgJ/IRj 


Memory's  Garden 

"Prim  box  hedges, 
London  Pride, 
Clove  carnatinos 
Down  each  side. 

"Old  flagged  path-way, 
Grown  with  moss, 
Where  the  lilacs 
Meet  across. 

"Grey  sun-dial, 
Where  we  trace 
All  youth's  golden 
Hours  of  Grace. 

"Here  at  sunset 
When  'tis  dusk, 
Breathes  the  fragrant, 
Scented  musk. 

•    "Low  the  sobbing 
Of  the  breeze, 
As  it  whispers 

Through  the  trees. 

"Close  the  latticed 
Window  panes ; 
Night  is  creeping 
Down  the  lanes. 

"Close  the  gate  and 
Come  away — 
Sad  the  dreams  of 
Yesterday." 

— M.  F.  in  the  Spectator. 

*  *     * 

There  Shall  Come  Tears 
There  shall  come  tears  and  heartbreaks 

And  after  that,  strange  peace  : 
There  shall  be  long  seasons  of  duress 

And  then  release. 

Dreams  will  be  born  and  shattered — 

The  sweetness  of  life  grow  tart — 
But  the  love  you  have  tendered  must  flourish 
Forever  in  my  heart. 
— George  F.  Whittaker  in  Muse  and  Mirror. 

*  *     * 

Spring  Song 
The  buds  are  busting  on  the  trees, 

And  I  shall  let  them  bust; 
The  neighbor's  dog  is  full  o'  fleas, 

The  flivver's  full  o'  rust ; 
The  skies  are  full  o'  moons  and  stars, 

The  kids  are  shooting  craps: 
The  highway's  full  o'  motor  cars. 

The  cars  are  full  o'  saps. 
It  rains  on  lake  and  mountain  camp — 

Oh,  Spring,  you  silly  elf! 
The  daisied  dell  is  awful  damp. 

And  I'm  all  wet  myself! 

— Nate  Collier  in  Life. 


PHONE  GRAYSTONE  428 


LOU  W.  SARTOR.  Proprietor 

LOU  SARTOR'S  SERVICE  STATION 

We  Carry  All   Popular  Brands  Eastern  and  Western   Oils 

New  Method   Washing  and   Polishing 

Equipped    With    Latest  Type   Hydraulic    Lifts 

Oiling  and  Greasing — Battery  Service 

AT   CALPET   GAS   STATION 

Post  and  Franklin   Streets  San    Francisco,    Calif. 


GRAYSTONE    130 


OPEN    DAY  AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 
George   Garage.    410    Bush    St.  Monarch    Garage.    1361    Bush   St. 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


Take  Your  Kitchen  Camping  *  * 

The  Utility  Auto  Kitchenette 

provides  all  the  comforts  of  home  and  makes  camp- 
ing a  real  pleasure.  Table,  stove,  oven,  ice  box  and 
pantry — all  combined  in  a  strong  metal  cabinet.  It 
can  be  carried  on  running  board  or  trunk  rack  of  any 
automobile.    Weighs  only  sixty-five  pounds. 

Sold  by  All  Dealers  in  California 

Send  for  illustrated  literature  describing  Utility  Kitchenette 

Riddle  Sheet  Metal  Works 


UTILITY  AUTO 
KITCHENETTE 


"/('.(  the  Campers 
<Af 


1073  Folsom  Street 

San  Francisco,  Calif. 

Open  Saturday  all  day. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


May  28,   1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with,  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets ?m.776,S67.4G 

Capital,  Reserve  and  Contingent  Fi'nds 4,550,000.00 

Employees'    Pension     Fund    over    $565,000.00, 

standing    on    Eooks    at  1.00 

MISSION  BRANCH Mission  and  2!-t  Streets 

I>ARK-l>RESIDIO  BRANCH Clement  St.  and  7th  Ave. 

1IAIGHT  STREET  BRANCH H.iisnt  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  D^nosiLs  at  the  rate  of 

FOUR  AND  ONE-QUARTCR  (41  , ")  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  ES  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO,   CANADA 
Paid   Up  Capital  S20.000.000  $20,000,000   Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND  ;  NEW  YORK  :  PORTLAND.  ORE. ;  SEATTLE. 
WASH.;  MEXICO   CITY.    MEXICO. 

San    Francisco    Office:      450    California   Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst.  Manager 


Compensation.    General    Liability.    Plate    Glass.    Accident    and    Health, 
Fidelity  and   Surety.    Burglary,    Automobile    Insurance 


aMaKiffip 


Branch   Office   Pacific   Coasl    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE,     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.     GASHOLDERS.     SMOKESTACKS.     ETC. 

San    Francisco.    Calif.  Los  Angeles,    Calif. 

444  Market  Street  5717  Santa   Fe  Avenue 


■ 
(ialilornia  AittJcrtisrr. 


ER 


TRANSCONTINENTAL  HIGHWAY 
EXPOSITION  EDITION 

A  beautiful  number  devoted  to  the 
opening  of  the  Victory  Highway 
and  the  Reno  Exposition. 
Brimming  with  articles   of  current 
and  historical  significance. 
Splendidly  illustrated. 

To  be  Issued  June  25th 
ORDER  YOUR  COPIES  NOW  — 50c 


inance 


The  Board  of  Governors  of  the  San  Francisco  Stock 
and  Bond  Exchange  has  placed  an  active  membership  in 
the  Exchange  on  sale,  the  price  to  be  determined  by  com- 
petitive bidding.  Members  of  the  Exchange  and  the; 
general  public  have  been  notified  that  this  seat  will  be 
awarded  to  the  highest  bidder,  subject,  of  course,  ts 
election  to  membership.  Applications  were  to  be  filem 
not  later  than  Wednesday  noon. 

*  *     * 

The  Mississippi  flood  disaster  has  had  a  less  detriment 
tal  influence  on  securities  than  anticipated  and  feared! 
The  local  bond  market  has  noticed  falling  off  scarcely  ai 
all.  Inclemencies  and  disasters,  naturally,  tend  towar! 
a  depressing  influence,  but  recoveries,  on  the  othe! 
hand,  are  often  almost  instantaneous. 

The  popularity  of  daylight-saving  time  in  the  East  i! 
having  its  effect  on  San  Francisco.  Local  brokers,  inter- 
ested in  the  early  morning  reports  on  Eastern  securities 
are  finding  themselves  an  hour  behind  time.  In  orde! 
to  bring  this  desired  information  more  quickly  to  those 
interested,  Gorman,  Kayser  &  Co.  are  now  coming  to  th! 
aid  of  San  Francisco's  financial  community.  Beginning 
this  week,  they  are  going  "on  the  air"  by  radio  ove! 
KFRC  with  quotations.  It  will  be  the  object  of  this  or! 
ganization  to  permit  the  California  public  to  tunc  in] 
between  7:45  and  8:15  every  morning  and  listen  to  qua! 
tations  of  New  York  trading  over  the  breakfast  baron 
and  absorb  digested  financial  news  and  bond  market  in-J 
formation  from  New  York  with  their  breakfast  coffee. 

*  *     * 

Relative  to  the  several  recent  disturbances  in  the  oil 
industry,  the  committee  of  five  oil  company  executive! 
are  now  in  conference  in  Washington,  D.  C,  with  Secrel 
tary  Work,  attention  centered  on  the  problems  of  th! 
industry,  particularly  overproduction.  As  the  adminis! 
trator  of  government  oil  leases.  Work  declared  that  it 
was  the  government's  interest  to  conserve  oil  in  thai 
ground  at  a  time  when  overproduction  contributes  to  a' 
waste  of  that  oil  above  the  ground. 

"Conservation  measures  will  be  justified  and  becornl 
popular  with  both  producer  and  consumer."  Work  is 
quoted  to  have  said  by  a  newspaper  dispatch,  "if  the! 
are  directed  toward  lowering  cost  of  production  and! 
affecting  savings  in  oil,  in  labor,  and  in  capital  expendil 
ture." 

But  what  was  thought  to  be  at  first  a  voluntary  move- 
ment toward  restricted  production  is  finding  increasing! 
obstacles.    Already  three  large  producers,  including  ths 
Gulf  Oil  Company,   a   Mellon  corporation,   have  washed! 
their  hands  of  the  projected  restrictive  agreement.    If 
present  tendencies  may  lie  construed  to  indicate  the  na- 
ture of  a  final  decision,  the  idea  of  restricted  output  will 
not  find  favor.   There  is  still  plenty  of  sentiment  in  fa  von 
of   the   idea,    however.    Two   factions,    particularly,    are 
sponsoring  it.    Theoretically-minded  groups — inclined  t! 
ignore  a  vital  present  for  the  future — and  marginal  pro- 
ducers.   The  smaller  and  average  producers  would   un- 
doubtedly profit  by  some  restrictive,   supervisory   bod! 
administering  to  the  industry  as  a  whole.    But  the  big 
fellows  are  inclined  to  favor  a  retention  of  administra- 
tion to  themselves.  But  both  arguments  have  their  points. 

It  only  remains  that  the  oil  situation  is  yet  far  fronj 
any    definite    understanding    within    itself.     Individual 
companies  are  able  to  agree  only  to  disagree,  which  is 
not  strange  to  an  industry  highly  competitive. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL   FOLLIES 

A  Bevy  of  Pretty  Gir!s 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c.  75c.  SI.   35c.  50c.  75c  $1.00.  $1.50   a  la  Carte 
Dancing  7:00  p.  m.  to  1:00  a.  m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


ZxAJUJ  IJyLOJjJjM  OlW%>& 


400  POST  ST..  S.  P. 
Garfield  234 
CLIFT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'  Lunch   11   a.m.   to  2  p.m.    (a   la  carte).     Private  Dining  Rooms 
for    Banquets   and    Parties,    Seating;   75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Parrell  and 
Larkin    Sts. 


Weekdays.    Luncheon   % 

(11:30   to   2    p.  m.  i 
Dinner,  Week   Days  &  Sundays  1.50 


BLANCO'S 

75        tt 


Phone 

Graystone    8100 


visitor    Should    Leave    the    City 
Without  Dining  in  the  Finest 
Cafe    in    America 


Our   Main    Dining    Room    Is    Open    Again   on    Sundays 


ICE  CREAf% 
CANDY 
PASTRY 


£  CALIFORNIA  ST! 
Cr.j.t.n. 

siihi        jiui        jii,; 


BREAKFAST 
LUNCHEON 
DIMMER 


LA   CASA    BIGIN 

441    STOCKTON   STREET    (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m.  to  1  a.   m. 


THIRD     STREET     GARAGE 

STERLING    ANDERSON,    Manager 
Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Fo:som  Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


TEL.  GRAYSTONE  42«S 

Metal  Work  Apper- 
taining to  Automob  les 
— Oxy  -  Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


Why  be  satisfied  with  anything  less  than  our  Super-Servi;e? 
We  charge  nothing  extra  for  it. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula   Phone  San  Mateo  1488 


San  Francisco 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel— 771  to  777  Valencia  St.,  Bet.  18th  and  19th  Sts., 
San  Francisco.     Phone  Market  64 


NOAH'S 
ARK 

93   Third    Avenue.  SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11  :30  a.  m.  to  2:00  p.  m. 
5:30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4:30  to  8:30  p.m.  only 
CLOSED  EVERY  MONDAY 
Half    Block    from    H  ghway 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    8:00    A.M.   TO    11:00   P.M. 
Unsurpassed    Cuisine 

■mas 

14-Mile   Rouse 

CARL    LEONHARDT 

Formerly  of  Golden  Gate  Park  Casino 

Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian  Dyeing  and   Cleaning 

5SS    Post   Street 
In    Virginia    Hotel 

San    Francisco 
Phone  Franklin   2510 

[San  Fianri&ro  Stonigc  Company  mwgLg 
STORAGE         i 

MOVING.  PACKING,  SHIPPING 

( .  SUTTER  Aaai  HT0C  t  IXAVEXWORTH  STS. 


Carquinez  Bridge 

The  World's  greatest  Highway  Span 

NOW  OPEN 

The  short  way  between 

San  Francisco  Bay  area 

and  points  north 


^o  Jerries  ^  ^Delays 


AMERICAN  TOLL-BRIDGE  CO. 


525  Market  St. 

San  Franci>co,  Cal. 


Oscar  H.  Klalt,  President 
Phone  Douglas  8745 


HOTEL  DEL   CORONADO 

SUMMER  RATES 

Effective  all  season  when  climatic 
conditions  most  ideal  for 

AQUAPLANING,  BOATING,  SWIMMING 
MOTORING,  GOLF,  TENNIS 

Indoors,  too,  entertainment  of  a  high  char- 
acter is  provided  each  evening,  including 
dancing  except  on  Sunday  nights. 

San   Francisco  Afrent  itt 
L.    E.    (  ARLILE.    2    PINE   STREET 

MEL  S.  WRIGHT,  Manager 
Coronado  Beach,  California 


ft* 

- 

III 

^"T5Rafl! 

SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Buill   for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo.  Mexico;  San  Jose  de  Guatemala;  La  Lih- 
ertad,  Salvador;  C'orinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cahin  on  a  Panama  Mail  Liner  is  an  outside  one:  each  has  an 
electric  fan.  and  there  is  a  comfortable  lower  bed  for  every  passe n ire r. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail   is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $380.  (Th:s  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  da  vs.  Next  sailings  from  San  Francisco: 
SS  ECUADOR.  June  11th:  SS  COLOMBIA.  Julv  9th.  From  New  York: 
SS  COLOMBIA.  June  4th;   SS  VENEZUELA,  June  25th. 

For  illustrated  booklets  and   further  details  ask  any  steamship 
or   ticket    agent,   or    write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN    FRANCISCO       NEW   YORK 


"A  Six-Pointer" 

"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point   1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point   i — A  joy  in  the  sick  room. 
Point   5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


$5.00  PER  YEAR 


SAN  FRANCISCO 


Saturday,  June  4,  1927 


PRICE  10  CENTS 
LOS  ANGELES 


From  a  Painting  by  Frank  H.  Cutting 


The  Old  Headquarters  oj  General  Sherman  and  General  Halleck 
Monterey.  California 


At  Delightful 

SANTA  CRUZ 

CALIFORNIA 


-8W   MK- 


Casa  del  Rey 

Hotel  and  Apartments 

I  Metropolitan  Service  in  an  evironmeni  "1 
affording  every  outdoor  recreation  if 


/"•OMBIXIXG  the  comfort  and  convenience  of  a  metropolitan 
hotel  with  delightful  ocean  and  mountain  scenery,  a  health- 
ful  climate  and   every   outdoor   recreation  —  this  splendid   resort 
offers  you  pleasure  every  day  in  the  year. 

The  garden  dlninsr  room  affords  an  ideal  setting  for  enjoyment 
of  the  excellent  cuisine. 


E331';/ 


i_L      "  . 


The  new  Casa  del  Rey  Apartments  provide  every  facility  for 
light-housekeeping.  Apartment  guests  who  do  not  care  to  prepare 
meals  may  be  served  at  the  Hotel. 

The  Hotel  and  Apartments  offer  home-like  accommodations  for 
the  transient  guest,  the  week-end  visitor  or  the  vacationist. 

Golf,  Surf-bathing,  Plunge-bathing,  Horse-back  Riding, 

Scenic   Drives,   Fishing,   Hiking,    Tennis,    Dancing   and 

numerous  amusements  of  the  Casino. 

HOTEL   RATES— (European    Plan) 

Daily  Weekly 

One   person,    room    with    hath $3.50  to  $4.50  $21.00  to  $27.00 

Two   persons,    room    with    hath 5.00    "     6.50  30.00    "     39.00 

One  person,   room   without   bath  2.50    *'     3.00  15.00    *'     18.00 

Two  persona,   room  without  bath 3.50    "     4.00  21.00    "     24.00 

Corner  suites   of  two   rooms   for 

two   persons   8.50    "   10.00 

Special   Weekly  and   Monthly   Rates  During   Fall  and   Winter. 

For  additional  information  and  reservations,  address: 
THE  MANAGEMENT 

Casa  del  Rey  Hotel  and  Apartments 

SANTA  CRUZ.   CALIFORNIA 


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SAN  FRANCISCO,  CALIF.,  JUNE  4,  1927 


No.  23 


State  Highway  Laws  Altered  by  New  Measure 


Financing  of  one  of  the  greatest  road  development  pro- 
prams  in  the  history  of  the  state  will  be  inaugurated  July 
E9,  when  the  Breed  highway  bills,  approved  by  Governor 
p.  C.  Young  last  week,  become  effective.  Under  the  one 
lent  additional  gasoline  tax  provided  in  one  of  these  two 
companion  measures,  it  is  estimated  that  an  average  of 
ten  million  dollars  a  year  over  a  period  of  12  years  will  be 
available  for  new  highway  construction.  The  second 
Breed  bill  classifies  the  state  highways  as  primary  and 
secondary  and  allocates  the  funds. 

In  signing  the  two  bills  which  assure  the  completion 
if  California's  splendid  highway  system,  Governor  Young 
expressed  his  appreciation  of  the  efforts  of  several  clubs 
knd  associations,  which  have  materially  aided  in  bring- 
ing attention  to  focus  on  the  highway  issues  and  have 
assisted  greatly  in  finding  an  acceptable  plan  for  financing 
future  highway  construction. 

;  Several  changes  in  the  state  vehicle  laws  will  become 
effective  July  29.  Motorists  are  urged  to  familiarize  them- 
selves with  these  changes,  so  that  the  new  regulations 
piay  be  put  into  effect  without  the  hindrance  of  public 
ignorance.  The  increase  of  the  highway  speed  limit  from 
55  to  40  miles  per  hour  is  perhaps  the  most  widely  her- 
Jilded  of  the  changes.  Tourists  have  long  clamoi'ed  for  a 
higher  limit.  The  improvements  in  motor  car  construction 
together  with  the  finer  highways  have  made  a  higher 
meed  possible  without  increase  of  hazard.  Further 
changes  outlined  were  as  follows: 

Revocation  of  operators'  licenses  is  made  automatic  on 
three  convicl  ions  for  reckless  driving  instead  of  for  speed- 
ing. 

Examination  of  new  operators  of  motor  vehicles,  here- 
tofore optional  with  the  division  of  motor  vehicles,  is 
Side  mandatory.  This  provision  will  prevent  the  granting 
!if  licenses  to  operate  automobiles  to  persons  physically 
>r  mentally  unfit. 

The  division  is  granted  authority  at  any  time  to  cancel 
ill  operators'  licenses  that  have  been  outstanding  three 
Ears  or  more  and  to  require  renewal  subject  to  examina- 
Mon.  in  its  discretion.  Under  this  provision  incompetent 
ind  habitual  violators  of  the  motor  vehicle  laws  may  be 
"weeded  out"  in  the  interest  of  public  safety. 
1  Provision  is  made  for  the  compilation  of  a  complete 
Mcord  of  accidents,  involving  death  or  injury,  their  causes 
and  locations.  Under  penalty  of  being  guilty  of  a  misde- 
meanor operators  of  motor  vehicles  are  required  to  re- 
hort  accidents  of  this  character  to  the  division  of  motor 
Khicles  or  local  police  departments  within  twenty-four 
■purs.  Police  departments  are  required,  under  this  sec- 
lion.  io  forward  reports  or  copies  thereof  to  the  division. 

Juries  are  authorized  to  recommend  punishment  for 
raving  while  intoxicated.   This  amendment  will  result  in 


many  more  convictions  for  this  offense.  Under  the  pres- 
ent law  the  court  must  send  all  convicted  persons  to  the 
penitentiary.  This  has  resulted  in  juries  being  reluctant 
to  convict,  the  jurors  having  in  mind  the  severity  of  the 
punishment. 

Peace  officers  are  required  to  report  stolen  cars  to  the 
motor  vehicle  division  after  one  week  and  also  the  fact 
of  recovery.  The  division  is  required  to  check  stolen  car 
records  before  registering  or  transferring  registration  of 
any  motor  vehicle.  This  amendment  will  afford  a  com- 
plete record  of  stolen  cars  in  the  division  of  motor  vehi- 
cles and  facilitate  recovery. 

To  facilitate  the  recovery  of  stolen  cars,  used-car  dealers 
are  required  to  give  notice  of  sale  to  the  division.  Notice 
of  new  car  sales  only  have  been  required  heretofore. 

Persons  found  injuring  or  tampering  with  motor  vehi- 
cles may  be  taken  into  custody  immediately  upon  discov- 
ery by  police  officers  instead  of  receiving  a  five  days' 
notice  to  appear. 

Muffler  cutouts  are  made  unlawful  after  January  1, 
1929. 

It  is  made  a  misdemeanor  to  withhold  a  certificate  of 
ownership  when  the  purchaser  is  legally  entitled  to  same. 

Vehicles  exceeding  eighty  inches  in  width  are  required 
to  show  clearance  lights  at  night. 

Parking  stations  are  required  to  keep  a  record  of  cars 
stored  longer  than  twelve  hours  and  garages  must  notify 
police  of  cars  stored  more  than  30  days  when  the  owner's 
name  and  address  is  unknown. 

Taken  altogether,  these  vehicle  ordinances  reflect  defin- 
ite progress.  The  motor  car  has  greatly  complicated  civil 
machinery.  As  it  grows,  both  in  popularity  and  in  more 
perfected  functioning,  laws  must  grow  with  it.  Legisla- 
tive elasticity  must  keep  up  with  the  progress  of  develop- 
ment in  the  subject  of  the  laws.  Take,  for  example,  the 
signs  we  once  read  on  the  approaches  to  bridges:  "Vehi- 
cles prohibited  to  cross  this  bridge  faster  than  a  walk." 
Imagine  such  a  regulation  strictly  enforced  today.  Those 
signs  undoubtedly  still  endure  on  some  bridges.  But  the 
substance  of  their  lettering  is  no  longer  in  effect.  It 
would  take  seven-league  boots  to  pace  a  walking  speed  at 
which  automobiles  must  not  cross  bridges. 

But  each  year  finds  legislative  bodies  more  alert  to 
highway  problems  and  highway  measures.  Traffic  is  yet 
on  the  increase  as  far  as  bringing  forth  problems  is  con- 
cerned. Not  only  are  automobiles  more  numerous,  but 
they  have  become  popular  in  such  large  numbers  as  to 
altogether  outmode  most  highways  and  most  highway 
regulations.  The  pressure  on  law-making  bodies  has  been 
terrific.  Gradually  they  are  finding  their  way  out.  Better 
highways  and  better  highway  laws  are  the  product. 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  4,  1927 


Holiday  Jams  Demonstrate  Need  for  More  Facilities 

It  so  happened  that  last  week-end  was  a  three-day 
holiday.  An  unusually  large  percentage  of  San  Francisco 
and  Bay  district  people  decided  to  Gypsy,  some  in 
automobiles  and  some  with  packs  on  their  shoulders, 
over  the  week-end.  The  jams  occasioned  by  this  moving 
tide  of  human  beings  and  vehicles,  at  bridges,  crossroads, 
trains  and  ferries,  amply  demonstrated  one  thing:  that 
the  present  network  of  highways,  eases  and  artery 
streets  are  entirely  inadequate  to  take  care  of  a  concen- 
trated movement,  and  that  transportation  facilities 
across  the  bay  are  wholly  insufficient. 

Every  ferryboat  available  was  pressed  into  service, 
but  the  caravans  of  cars  piled  up  at  the  slips  in  lines  as 
long  as  five  miles.  The  transportation  companies  exerted 
every  expedient  and  effort  to  give  additionally  fast  ser- 
vice, but  to  no  avail.  The  load  was  simply  overwhelming. 
Saturday  afternoon  saw  crowds  seeking  their  way  out  of 
the  city,  and  being  held  up  by  others,  eager  to  leave  as 
themselves,  ranted  and  poured  forth  words  but  without 
profit.  Sunday  and  Monday  saw  these  crowds  returning, 
but  in  even  more  concentrated  order,  and  fuming  in 
greater  exasperation  at  not  being  able  to  get  home  again. 
But  everybody  must  await  his  turn. 

No  more  thorough  argument  for  a  bridge  across  the 
bay,  or  a  number  of  them,  has  ever  been  made.  Anybody 
watching  those  lines  of  automobiles  could  understand 
that  further  avenues  of  ingress  and  egress  were  impera- 
tive. Additional  ferries  would  have  helped,  naturally. 
But  increasing  the  present  ferry  fleets  would  but  post- 
pone an  inevitable  conclusion:  the  provision  of  a  bridge 
which  might  handle  steadily,  day  and  night,  the  streams 
of  cars  bound  out  of  and  into  the  city.  Ferry  service  is 
necessarily  in  a  series  of  loads.  Bridge  service  is  flowing, 
continuous.  For  heavy  traffic  the  bridge  is  without  ques- 
tion superior.  And  for  such  crowds  as  found  themselves 
halted  for  hours  at  a  time  because  of  insufficient  service 
during  the  holidays,  a  bridge  is  imperative. 

The  earlier  such  a  structure  is  put  under  construction 
the  better.  These  peak  congestions  we  see  now  will  some 
day  aggregate  only  an  average  day's  count  of  vehicles 
passing  into  and  out  of  the  city.  With  increase  in  popula- 
tion there  must  be  only  additional  jams  and  deeper  exas- 
peration. We  cannot  wait  for  the  future  and  compulsion 
to  provide  this  service.  The  plans  must  be  made  now 
and  executed  immediately,  so  that  the  heavy  traffic  loads 
of  tomorrow  may  be  provided  for. 
*     *     * 

Something  for  Nothing 

The  day  of  the  sucker  is  not  yet  past.  Country  yokels 
with  money  concealed  in  the  rain  barrels  back  of  the 
woodsheds  may  be  gone,  but  his  prototype,  the  man  who 
seeks  something  for  nothing  and  inclines  an  eager  ear 
toward  get-rich-quick  schemes  we  will  always  have  with 
us.  It  is  not  the  amount  each  individual  is  mulcted  of 
now  and  then  that  causes  despair;  rather  it  is  the  incur- 
able gullibility  of  certain  individuals  who,  by  having 
their  names  constantly  on  sucker  lists,  are  chronic  con- 
tributors to  fakes  that  brings  lament. 

It  has  been  variously  estimated  that  approximately  one 
billion  dollars  or  more  each  year  is  taken  out  of  the  pock- 
ets of  the  American  public  by  unscrupulous  swindlers 
and  promoters  of  wildcat  schemes.  Aesop's  time-honored 
fable  of  the  dog  who  lost  ihe  bone  in  his  mouth  snapping 


at  his  image  in  the  water  has  probably  either  lost  his  ap- 
plication, or  there  are  no  longer  any  readers  of  such  tame 
rubbish  as  Aesop.  Nevertheless,  there  are  hundreds  of 
people  daiily  chasing  shadows,  ignoring  altogether  the 
substance  they  have  within  their  grasp. 

Every  day  finds  new  schemes  devised  for  picking  up 
the  widow's  mite  and  the  orphan's  penny.  The  tragedy 
of  most  wildcat  speculations  is  that  they  are  supported 
by  the  most  frugal  people,  who  under  ordinary  conditions 
have  attained  their  small  stores  by  industry  and  saving, 
and  who  cannot  afford  to  have  them  dissipated.  If  wild- 
cat propositions  were  supported  by  gamblers  there  would 
be  less  outcry  against  them.  But  a  good  gambler  demands 
at  least  a  chance  to  win.  A  good  many  fake  stock  sales 
were  never  intended  to  bring  profit  to  others  than  the  or- 
ganizers of  the  company,  who  gain  through  the  sale  of 
stock  rather  than  through  any  effort  toward  development 
or  operation  of  their  proposed  industries. 

Common  sense  would  instruct  that  impossibility  stands 
in  the  way  of  geting  anything  for  nothing.  There  is  nol 
lawr,  either  economic  or  scientific,  which  permits  gains  of 
this  nature.  Reputable  financial  organizations  are  con- 
stantly on  the  lookout  for  stock  selling  schemes  which  do 
not  justify  investment.  The  operators  are  immediately 
exposed,  and  if  convicted  of  crime  are  punished.  But  their 
victims,  meanwhile,  go  begging. 

The  State  Corporation  department  has  recently  issued 
a  statement  naming  several  questionable  stock  selling  and 
promotion  schemes.  The  public  should  be  on  the  watch. 
Warning  is  futile  unless  heeded. 

*  *     * 

Brooms  and  Shovels 

Housecleaning  for  San  Francisco  commences  next  week, 
Cleanup  Week,  and  city  rubbish  is  to  be  banished  by 
shovels  and  brooms.  Numerous  organizations  in  the  city 
are  sponsoring  the  movement,  all  headed  by  the  San  Fran- 
cisco Garden  club.  Unsightly  vacant  lots  will  be  stripped 
of  their  weeds  and  refuse,  back  yards  will  be  overhauled, 
and  every  nook,  cranny  and  closet  will  be  visited  by  the 
duster. 

We  can  well  say  that  city  clutter  and  rubbish  is  of  the 
most  noisesome  of  all.  Cities  must  be  kept  clean.  The? 
Cleanup  Week  should  have  the  support  of  everybody  in- 
terested in  a  clean,  attractive  and  more  liveable  city. 
Which,  naturally,  should  include  all  of  us. 

*  *     * 

News— But  Does  the  Public  Want  It? 

A  number  of  questions  relative  to  that  constantly 
changing,  eternally  sought  after  quality  and  quantity  in< 
print  known  as  "news"  have  been  brought  out  by  the  as- 
tonishing space  given  the  adventures  of  Captain  Lind- 
bergh in  his  "Spirit  of  St.  Louis"  by  the  newspapers.  A 
great  deal  of  this  writing  is  pertinent,  revealing  and  in- 
formative. Most  of  it,  however,  is  pure  hokum.  One  edi- 
torial writer  apologizes  for  the  press  and  its  directors  by 
saying  that  the  editors  are  not  as  stupid  as  they  pretend, 
and  that  the  flood  of  interviews,  interrogations  and  quer- 
ies addressed  to  the  aviator  are  merely  the  business  of 
giving  the  public  what  it  wants.  It  is  not  the  editors  or 
the  newspaper  reporters  who  care  for  this  deluge  of  ma- 
terial bearing  the  now-magic  name  of  Lindbergh.  They- 
shift  the  responsibility  to  the  addle-pated  appetite  of  thei 
public.  The  public  which  believes  in  fairies,  grovels  be- 
fore heroes,  and  will  sop  up  endless  columns  of  matter  i 


ne  4,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


vored  with  the  personality  of  a  world  figure.  If  that  is 
e  natural  appetite,  the  natural  level  of  intelligence  of 
e  public  mind — God  help  it !  It  may  never  expect  relief 
om  being  bunked,  bulled  and  gulled  until  the  day  of 
om,  if  that  in  itself  is  not  a  press-agented  hoax,  per- 
trated  by  some  higher  order  in  the  name  of  greater  cir- 
lation. 

But  one  thing  the  newspaper  writers  have  overlooked, 
lere  is  such  a  thing  in  newspaperdom  as  "Newspaper- 
an's  News."  The  day  by  day  grist,  calculated  upon  a 
hool  room  theory  of  reader  interest  and  circulation 
imulation,  which  finds  its  way  into  the  headlines  often 
fleets  a  hypothetical  news  value  rather  than  an  actual 
ie.  How  many  crimes  and  treasons  are  perpetrated  in 
e  name  of  news  no  one  can  say.  But  it  stands  to  reason 
at  editorial  ingenuity  is  often  responsible  for  "breaks" 
id  "scoops." 

The  nation-wide  indictment  of  modern  newspapers  and 
eir  contents  cannot  but  reflect  something  of  the  public 
mpathy.  The  public  tastes  and  appetites  may  be  puerile, 
it  all  of  the  evil  lies  not  on  that  side.  The  newspapers 
emselves  must  share  in  the  responsibility. 

That  Captain  Lindbergh  is  worth  news  is  incontroverti- 
e.  That  his  exploit  was  phenomenal  and  heroic  is  beyond 
lestion.  The  only  occasion  for  inquiry  is  merely  an  ef- 
rt  to  determine  how  much.  And  in  case  he  is  being  ac- 
rded  excessive  adulation  by  the  press,  whose  is  the  re- 
onsibility?  Surely  that  much-maligned  entity  we  know 
the  public  appetite  should  not  bear  all  of  the  criticism. 

*  *     * 
ry  Season  at  Hand 

From  now  on  the  danger  of  fires  in  the  wooded  areas 
ill  be  greater  each  week.  Several  fires  were  reported 
iring  the  last  week,  and  it  is  significant  to  note  that  all 

them  were  laid  to  carelessness  of  some  motoring  party, 
ther  leaving  a  small  fire  burning  or  dropping  a  lighted 
atch  or  cigarette.  The  several  organizations  now  de- 
ted  to  educating  the  public  to  fire  protection  have 
Irked  earnestly  and  long  to  prevent  just  such  unneees- 
ry  and  unpardonable  fires.  Their  work  should  not  come 

naught. 

The  enforcement  of  fire  prevention  codes  is  perhaps  one 

the  most  difficult  tasks  before  the  state.  With  itinerant 
emakers  of  almost  every  conceivable  variety,  the  task 

patrolling  is  faced  with  insuperable  difficulties.  The 
By  permanent  and  workable  method  of  control  appears 

be  through  education.  But  it  is  obvious  that  such  in- 
rmation  has  not  yet  enjoyed  sufficient  or  intense  enough 
•oadcast  to  be  very  productive.  The  natural  beauty  of 
ie  country,  as  well  as  actual  physical  security  of  many 
;op)e  is  still  in  menace. 
For  the  present,  every  man  and  woman  who  has  learned 

know  and  love  the  scenic  beauties  of  the  state  should 
Ie  it  upon  his  or  her  shoulders  to  assist  in  perpetuating 
at  beauty.  Surely  there  are  enough  people  interested  in 
irest  preservation  and  in  the  prevention  of  wanton  de- 
ruction  through  tire  to  make  such  a  voluntary  patrol 
>th  large  and  effective.    At  least  it  is  an  idea  worth 

■Big. 

*  *    * 

National  wealth  of  the  United  States  has  mounted  to 
15  billion  dollars,  the  National  Industrial  Conference 
Jard  estimates.  This  amount,  which  is  equivalent  to 
1,000  for  every  man.  woman  and  child  in  the  country, 
presents  an  increase  of  90.7  per  cent  since  1912. 

*     *     * 
Out  of  nearly  25.000  bills  and  resolutions  introduced 
iring  the  69th  Congress,  only  998  became  laws.  So  many 
these  are  of  a  private  or  local  character  that  not  more 
an  two  hundred  will  affect  the  nation  as  a  whole. 


He — Pardon  me,  has  your  dress  slipped  off  or  am  I 
seeing  things? 

She — Both. — Amherst  Lord  Jeff. 

*  •     * 

No  Cropper,  No  Scarehead 

The  newspapers  aren't  consistent.  The  Prince  of  Wales 
rode  a  horse  yesterday,  stayed  on  the  full  distance  and 
actually  won  the  Lord  Manners  Cup.  And  what  did  he 
get?  A  small  head-line  on  an  inside  page  next  to  the  tur- 
pentine quotations. — New  York  Evening  Post. 

*  *     * 

Competition 

"Why  did  the  boss  fire  you  ?" 

"Well,  you  see,  the  boss  was  one  of  those  who  stand 
around  and  watch  other  fellows  work.  Well,  people  began 
to  take  me  for  the  boss." — Boys'  Life. 

*  *     * 

Might  File  the  First  Collar 

A  monster  laundry  that  is  said  to  be  the  largest  in  the 
world  is  nearing  completion  in  Chicago.  We  understand 
the  officials  of  the  company  have  invited  President 
Coolidge  to  yank  off  the  first  button. — Judge. 

*  *     * 

Six-Cylinder  Pet 

WANTED  —  A  good  roadster,  must  be  gentle,  for  a 
woman  to  drive. — Ad  in  an  Ohio  paper. 

*  *     * 

Telling  the  Cook 

Customer — Chicken  croquettes,  please? 
Waiter— Fowl  ball ! ! !— Amherst  Lord  Jeff. 

*  *     » 

Examining  Magistrate — You  have  already  acknowl- 
edged that  you  assaulted  the  policeman  in  the  manner 
stated. 

Accused — Yes. 

"Then  what  do  you  want  to  do  now?" 

"Deny  it." — Nagels  Lustige  Welt,  Berlin. 

*  *     * 

"Officer,  I  left  my  car  here  a  few  minutes  ago,  and  now 
it's  gone." 

"It  must  have  been  stolen,  sir." 

"No,  it  couldn't  be  that.  It  was  insured  against  theft." — 

Tit  Bits. 

*  *     * 

"That  jitney  driver  has  discovered  a  side  line  that 
earns  him  a  lot  of  cash." 

"What  doing?" 

"Ferrying  nervous  pedestrians  across  the  street." — 
Judge. 


"Did  he  hit  you?" 

"Yes,  but  you  ought  to  see  his  front  fender.' 


-Life. 


"Times  have  changed." 

"I'll  say.  It  used  to  be  when  a  man  was  run  down  he 
took  tonic ;  now  he  takes  an  ambulance." — Cincinnati  En- 
quirer. 

*  *     * 

"Why  have  you  got  the  end  wall  of  your  garage  on 
hinges?" 

"My  wife  can't  always  stop  the  car." — Answers 

*  *     * 

Cop — Who  was  driving  when  you  hit  that  car? 
Drunk  (triumphantly) — None  of  us;  we  was  all  on  th' 
back  seat. — Virginia  Reel. 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  4,  19J 


By  Antoinette  Arnold 


Society  Turns  to 
Sincere  Adulations 

Society,  throughout  the  entire 
world,  evidently  has  but  one  great 
thought,  these  days — an  ardent  de- 
sire to  express  sincere  gratitude  to 
America's  noble  hero,  Captain  Charles 
Lindbergh. 

Every  gathering  of  men  and  wom- 
en, everywhere  throughout  the  civil- 
ized world,  maintains  the  high  defer- 
ence and  appreciation  of  Captain 
Lindbergh. 

Not  only  has  his  heroic  achieve- 
ment in  flying  across  the  Atlantic 
from  New  York  to  Paris  stirred  the 
world,  but  the  sensible  manner  in 
which  this  noblest  of  heroes  has  ac- 
cepted his  adulations  has  touched 
the  hearts  of  all  Americans. 

"What  a  thoroughbred  he  is!" 

"What  nobility  of  mind,"  adds  an- 
other. 

"Lindbergh  is  the  kind  of  human 
being  of  which  it  might  well  be  said: 
'The  elements  are  so  mixed  in  him 
that  Nature  might  stand  up  and  say 
to  all  the  world:  This  is  a  Man,'  "  pro- 
claims another. 

"Simplicity  is  the  first  characteris- 
tic of  greatness."  comments  a  Califor- 
nia millionaire,  noted  for  his  deeds 
as  well  as  for  his  financial  rating. 

"Sincerity  and  nobleness  of  mind 
are  attributes  of  the  eminent." 

Thus  has  the  "American  Eagle"  of 
the  air  captivated  the  hearts  of  the 
world  and  cemented  international 
friendships. 

It  is  not  for  the  Society  column  to 
editorialize.  But  it  is  within  its  pro- 
vince to  quote  the  appreciations  of 
every  true  American  towards  our 
country's  hero. 

He  has  re-established  the  ethics  of 
those  fundamental  principles  which 
are  the  backbone  of  Society  in  its 
highest  sense  and  proclaimed  the  gos- 
pel of  all  that  is  real,  all  that  is  lofty. 
and  all  that  is  truly  American. 

Honor  and  homage  to  Captain 
Charles  Lindbergh. 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    Highway,    Half-Way    Between 
San   Francisco   and    Los   Angeles 

An    Inn   of    Unusual    Excellence 

Wire   or   write   for   reservations   on   your 
next  trip  south 


Gratitude  and  appreciation  for 
every  heroic  achievement — especially 
for  the  magnitude  of  his  charitable 
deeds;  and  particularly  for  the  mag- 
nificent balance-of-mind  of  which  he 
has  given  us,  all,  such  a  convincing 
and  lofty  demonstration. 

California  and  all  its  people  pro- 
claim :  "Honor  to  the  American  hero. 
'Columbus  of  the  Air!'  " 

*  *     * 

Military  Luncheon 

Mrs.  D.  F.  Henderson,  wife  of  Lieu- 
tenant Henderson,  who  is  stationed  at 
Bremerton.  Washington,  and  Mrs. 
Leslie  Reed  Morcom  were  honor 
guests  at  a  smart  luncheon  given  by 
Mrs.  Marie  Weiss  last  Tuesday  at  the 
Fairmont  Hotel. 

Lovely  baskets  of  flowers,  includ- 
ing yellow  marguerites,  cinerarias 
and  roses,  with  hand-painted  place 
tards,  made  an  artistic  table  decora- 
tion. 

Invited  guests  were  Mrs.  N.  Law- 
rence Nelson,  Mrs.  Hale  Shields.  Mrs. 
Annie  J.  Smith.  Mrs.  G.  Ewers.  Miss 
Dorothy  Boardman,  Miss  Nancy 
Buckley.  Miss  Mary  Elizabeth  Buck- 
ley. 

*  *     * 

Mrs.  Frank  Sexton  entertained  the 
club  of  which  she  is  a  member  at 
luncheon  and  cards  on  Friday  after- 
noon at  the  Hotel  Whitcomb.  Her 
guests  were  Mesdames  Robert  Man- 
ning, Louis  P.  Meaney.  Jennie  W. 
Nichols.  Henrv  B.  Carry,  Harry  T. 
Griffith,    Earl    T.    Macv,    Arthur   M. 

Vail. 

*  *     * 

The  marriage  of  Miss  Jessie  Agnes 
Simpson,  daughter  of  Mrs.  Emilie 
Simpson  of  942  Potrero  Avenue,  to 
Thomas  Owen  McCabe,  took  place  at 
St.  Peter's  Church  at  9  o'clock  last 
Saturday  morning,  Rev.  Edward  Fal- 
vey  reading  the  marriage  service. 

Immediately  after  the  ceremony 
the  bridal  party  was  entertained  at 
breakfast  at  the  Hotel  Whitcomb. 
The  bride  was  attended  by  Miss  Rita 
Simpson  and  Miss  Helen  Simpson. 
The  groomsmen  were  William  Kott, 
Sidney  Reis  and  Howard  Jackson. 
The  bride  wore  her  mother's  wedding 
gown  of  white  satin  and  old  lace  and 
carried  an  old  fashioned  bouquet  of 
lilies  of  the  valley  and  white  gar- 
denias. After  a  short  wedding  trip 
Mr.  and  Mrs.  McCabe  will  make  their 
home  in  the  city. 


Assembly  Luncheon 

Members  of  the  Bertola  Assemb 
met   for  luncheon  and  cards  at   tl 
Hotel   Whitcomb   on   Tuesday   afte 
noon.    Arrangements  were  made 
Mrs.     Wm.     H.     Urmy.      Seated 
the   luncheon   table   were   Mesdamj 
Julia    Dowling,    F.    S.    Lewes,    J 
Nuttman,  M.  H.  Dibert,  S.  S.  Wei 
traub,  M.  W.  Laujevin,  R.  A.  Hald 
man,  J.  S.  Moore  Jr.,  E.  W.  Radfor 
G.    G.    Soher,    C.    A.    Milly,    Lam 
Phelps,  S.  L.  Neal,  Isabel  Curran.  Ot 
H.    Neibel,    W.    R.    Marker,    Estel 
Hutchinson,     Emma    Marks,    E.    ] 
Veaco,  M.  M.  Roberts,  M.  C.  Smit 
B.  D.  Pencovic.  John  H.  Boege,  Lelar 
Marcuse,  N.  T.  Cantor,  Geo.  Harri 
E.   E.   Aigeltinger,   W.   R.   Sampsoi 
L.   T.   Jordan,    E.    V.    Cantor,   Th 
Lunstedt,   Harrison   Houseworth. 
M.  Buckley,  Walter  R.  Hayden.  Wn 
H.  Urmy.  E.  H.  Beard,  A.  L.  Smitl 
L.    W.    Peckham :    Misses    Adriene 
Thompson,    Nellie    Thompson,    Nell 
Sullivan. 


Card  Party 

ilrs.  E.  G.  Farr,  who  is  leavin 
shortly  for  the  east,  entertained 
number  of  her  friends  at  luncheo 
and  cards  at  the  Hotel  Whitcomb  Sa 
urday  afternoon.  The  guests  wei 
Mesdames  J.  A.  Cassidy,  Walter  I 
Smith,  Marian  Knowles,  Belle  Row* 
G.  R.  Wright,  E.  A.  Fisher,  R.  I 
Harris,  Gladys  Tower,  C.  A.  Penbe: 
thy:    Misses    Elsie    Britton,    Mart| 

Fleger. 

*     *     * 

Annual 

Members  of  the  Mary  Very  OJ 
entertained  with  their  annual  luncl 
eon  in  honor  of  the  retiring  office) 
on  Tuesday  afternoon  at  the  Hot 
Whitcomb.  The  day  was  also  tl 
occasion  of  the  installation  of  ne 
officers.  Retiring  officers  were  .Mr 
Paul  Schmidt,  Mrs.  Mary  Campbf 
and  Mrs.  William  Sprague.  The  ne 
officers  just  installed  are  Mrs.  Hem 
Chas.    Verbarg,    Mrs.    A.    A.    ScH 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell   and   Stockton 

San  Francisco 

Telephone  Sutter  8660 

HOWARD    T.    BLETHEN.    Proprietor 


June  4,  1927 

macher.  Mrs.  Arthur 
Crawford  and  Mrs.  K.  K. 
Schmidt. 

Honoring  Mrs.  Chas. 
E.  Dietz  of  Saci-amento 
and  Mrs.  Donald  B.  Gray 
of  Roseburg,  Oregon, 
Miss  Gertrude  Eaton  of 
Oakland  entertained  at  a 
luncheon  at  the  Hotel 
Whitcomb  on  Saturday 
afternoon.  The  guests 
were  Mesdames  Donald 
B.  Gray,  Chas.  Dietz,  M. 
B.  Eaton,  Ross  B.  Cook, 
L.  E.  Brye;  and  Misses 
Sophie  Klink,  Catherine 
Robinson. 


landsome  Structure 
Dedicated  to  Women's 
Activities  Now  Opened 

There  has  been  flurry  and  excite- 
nent  in  women's  circles,  this  past 
veek! 

But  the  trend  of  excitement  has 
>een  one  of  lofty  happiness.  Thou- 
ands  of  women  in  San  Francisco,  the 
Bay  cities,  the  Peninsula  districts 
ind  from  adjacent  localities,  have 
leld  high  their  heads  with  commend- 
ble  pride. 

Why? 

Because,  after  many  years  of  dream- 
ng,  and  planning,  and  working,  and 
o-operating — a  dream  has  been  ful- 
illed;  yea  more  than  realized. 

It  all  came  to  light— with  the  for- 
nal  opening  this  past  week  of  the 
landsome    new    structure,    the    San 

rancisco  Woman's  Club  Building  at 

he  southeast  corner  of  Sutter  and 

Vlason  streets. 

*     *     * 

Auspicious  Events 

Dinners,  luncheons,  dances,  card 
arties  and  now,  today,  a  convention, 
ecord  in  purposeful  events  the  aus- 
>icious  opening  of  the  beautiful 
rtiilding  that  the  club  women  call  a 
'home  of  their  own." 

Mrs.  D.  C.  Heger.  chairman  of  the 
luilding  committee,  and  all  of  those 
m  the  executive  board,  of  which  Mrs. 
Coward  Dexter  Knight  is  the  head. 
lave  been  congratulated  over  and 
iver  again  on  the  fulfillment  of  the 
uilding  plans  and  the  presentation  to 
he  City  of  San  Francisco  another 
uilding  owned  by  women. 

At  first  it  was  estimated  that  the 
lUilding  would  cost  many  thousands 
f  dollars.  Today  the  completed  struc- 
ure  represents  an  expenditure  of 
1.750.000.  according  to  those  at  the 
ielm  of  things. 

The  many  receptions,  the  dinner- 
lance,  the  social  and  entertaining 
eatures  during  the  past  week's  for- 
ual  opening  have  brought  together 
n    from    various    parts    of    the 


THE  SAN  FRANCISCO  NEWS  LETTER 


state,  for  many  holding 
membership  in  the  club 
are  from  out  -  of  -  town 
cities  and  towns. 

Honor  guests  invited 
to  the  opening  dinner  in- 
cluded the  Hon.  C.  C. 
Young,  Governor  of  Cali- 
fornia, and  Mrs.  Young; 
Hon.  James  Rolph,  May- 
or of  San  Francisco,  and 
Mrs.  Rolph;  Hon.  James 
D.  Phelan,  former  U.  S. 
Senator  from  California ; 
Kathleen  Norris,  noted 
California  author;  Annie 
Laurie,  America's  fam- 
ous newspaper  writer; 
and  many  other  prom- 
inent personages. 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff:    From    $4   per  day 


Theater,  Center  of 
Club-Home  Attractions 

The  Woman's  Building  tested  the 
possibilities  of  its  little  theater  which 
is  one  of  the  outstanding  attractions 
to  be  found  in  the  new  structure. 

"We  have  a  model  theater,"  stated 
Mrs.  D.  E.  F.  Easton,  who  is  herself 
one  of  the  famous  drama  leaders  of 
the  community.  "Our  little  theater 
has  plenty  of  space  for  superior  pro- 
ductions, its  auditorium,  its  stage 
dimensions,  its  equipment  being  sec- 
ond to  none  other  of  the  theaters  in 
this  particular  presentation." 

Mrs.  Easton  declared  that  the 
acoustics  of  the  Little  Theater  within 
the  walls  of  the  new  building  were  "a 
source  of  joy  and  an  architectural 
achievement." 

"Minick,"  the  Edna  Ferber  prize 
play,  served  as  the  vehicle  for  the 
first  performance  with  players  from 
the  Players'  Guild  appearing  in  the 
roles,  setting  a  standard  of  superla- 
tive excellence  and  presaging  the 
worthiness  of  future  productions. 

Kathleen  Norris,  famous  California 
novelist,  formally  dedicated  the  "Lit- 
tle Theater"  to  the  purposes  for 
which  it  was  built,  predicting  great 
possibilities  for  the  theater  and  its 
players  and  famous  playwrights 
whose  names  may,  in  the  future,  be 

engraved  upon  its  notable  archives. 
*     *     * 

Card  Parties 

Miss  Jennie  Partridge  and  Mrs. 
Norman  Walter  Hall  had  charge  of 
the  lovely  card  party  which,  on 
Thursday  night's  calendar  of  events 
registered  one  of  the  best  attended 
and  most  successful  affairs  of  the 
auspicious  week. 

Hundreds  of  women  sat  at  splen- 
didly appointed  tables,  ostensibly  to 
play  cards- — but.  primarily,  to  meet 
in  the  beautiful  club  home  where 
they  might  exchange  felicitations  and 
enjoy  social  amenities. 

(Continued  on  Page  9) 


cursums 
hack* 

east 


REDUCED  FARES  for 
SUMMER  TRAVEL 


-Round  Trip  — 


Atlanta,  Ga. 
Atlantic  Citv,  N.  J, 
Baltimore,  Md.  , 
Birmingham.  Ala. 
Boston.  Mass.      , 
Buffalo.  N   Y. 
Cedar  Rapids,  la. 
Chatianooga.  Tom 
Chicago.  Ill 
Cincinnati,  Ohio 
Cleveland.  Ohio 
Colorado  Springs.  Colo. 
Dallas  Texa, 
Davlon.  Ohio 
Denver.  Colo.       . 
Des  Moines.  la, 
Fort  Worth.  Tex. 
Calveston,  Tex. 
Indianap.di-.  Ind. 
Kansas  City,  Mo. 


Lout 


■Ulc,  Kv 


mphis  Tenn. 
Minneapolis.  Minn. 
Montreal,  Que. 
New  Orleans.  La. 
New  York  C.rv 
Oklati n  Citv.Okia, 

Omaha,  Nrhr. 

Philadelphia.  Pa. 
Por.'.and,  Me. 
Providence.  R- 1, 

Quebec.  Que. 
Sioux  CitN.  la. 
Si.  Louis,  Mo. 
St.  Paul.  Minn. 
Tulsa.  Okla. 


$113.60 
153.34 
145.86 
102.66 
157.76 
124.92 
85.95 
107.4S 
90.30 
110.40 
112.86 
67.20 
75.60 
109.50 
67.20 
81.55 
75.60 
7S.00 
103.34 
75.60 
105.88 
89.40 
91.90 
148  72 
89.40 
151.70 
75.60 
75.60 
149.22 
165.60 
157.76 
160.02 
79J*0 
85.60 
"  1 .90 
5,60 


Washington,  D.  C.       .         .  145.&6 

AND  MANY  OTHFRS. 

On  Sate  Daily  to  September  yoth. 

Return  Limit  October  Jist. 

. . .  Six  trains  between 

California  &  Chicago 

every  day. 

Fred  Harcey  Dining  car 
service  or  meals  al  Station 
Dining  Roomsas  you  choose 

Trawl  folders  will  h? 
mailed  upon  requesl 


Ticket  Offices 
and  Travel  Bureaus 

601  Market  Street 
Telephone  Sutter  7600 
Santa  Fe  Depot 
'  .  SAN"  FRANCISCO 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  4,  192 


>LE/ISURE'SW4ND 


OBEY    NO   WAND  BUT  PLEASURE'S 

Tom  Moore. 


By  Josephine  Young 


All  Star  Cast  Brought 
Reminiscent  Joys  to  Many 

The  appearance  of  the  all-star  cast 
in  "Trelawney  of  the  Wells"  in  their 
all  too  short  engagement  at  the  Co- 
lumbia certainly  brought  a  wealth  of 
enjoyment  to  hundreds  of  San  Fran- 
ciscans. 

The  first  night  was  notably  a  gray- 
haired  gathering.  Society  folks  were 
in  attendance  with  the  keen  anticipa- 
tion of  seeing  loved  actors  and  ac- 
tresses whose  voices  have  made  mil- 
lions of  people  happy — and  whose  art 
on  the  legitimate  stage  has  made 
dramatic  history. 

Wilton  Lackaye,  John  E.  Kellerd, 
Lawrence  d'Orsay,  Mrs.  Thomas 
Whiffen,  Henrietta  Crosman,  Effie 
Shannon — and  then  ten  more  of  the 
starring  favorites. 

John  Drew,  one  of  the  most  be- 
loved of  all,  is  ill,  at  the  time  of  this 
writing  and  his  place,  mostly  deplor- 
ingly  missed,  was  taken  by  0.  P. 
Heggie,  who  doubled  in  his  own  role 
and  that  of  the  green  grocer  of  act 
one  and  Sir  William  Gower,  a  part 
which  he  had  played  in  London  years 
ago  when  the  author,  Sir  Arthur 
Wing  Pinero,  was  in  the  audience. 

This  Pinero  comedy  is  with  us  to- 
day, Saturday,  June  4,  and  tonight. 
Those  who  have  not  yet  seen  it — may 
still  find  an  opportunity  of  doing  so. 


N.    W.    CORNER 

POLK  and  POST  STS. 


Community  Playhouse 

The  success  of  the  Edna  Ferber 
and  George  Kaufmann  comedy,  "Min- 
ick,"  presented  this  past  week  in  the 
new  Community  Playhouse  in  the 
Woman's  Building,  Sutter  and  Ma- 
son streets,  is  deserving  of  special 
commendation. 

Reginald  Travers,  director  of  the 
Players'  Guild,  is  really  responsible 
for  the  great  success  of  the  dramatic 
production,  which  proved  a  credit  to 
everyone  participating.  To  begin 
with —  the  Little  Theater,  or  Play- 
house, in  the  handsome  new  struc- 
ture is  a  joy  to  everyone  appreciating 
acoustic   perfection   and  comfort. 

Those  who  essayed  the  roles  were 
well  trained  and  presented  their  parts 
with  high  valuation  of  each  charac- 
ter role. 

Kathleen  Norris.  famous  Califor- 
nia novelist,  known  throughout  the 
world  of  literature  as  "The  Beloved 
Woman"  (No  matter  what  she  may 
write  in  the  future,  the  title  of  one 
of  her  own  books  fittingly  expresses 
universal  love  of  her),  gave  a  cheer- 
ful and  optimistic  address  between 
acts.  Mrs.  Norris  called  attention  to 
future  possibilities,  future  triumphs, 
and  reminded  the  players  how  grate- 
ful were  those  who  came  to  see,  to 
hear,  and  to  add  their  plaudits. 

Henry  Duffy,  too,  came  over  from 
the  Alcazar,  to  cheer  and  to  encour- 
age the  players,  pointing  out  splen- 
did things  which  this  great  actor- 
manager  saw  in  the  productions  and 
the  trend  of  other  plays.  Duffy  was 
greeted  with  rounds  of  cheering  from 
hosts  of  ardent  admirers. 

Those  who  appeared  in  the  differ- 
ent roles  of  "Minick,"  each  one  of 
whom  really  merits  praise,  were: 
Peggy  Blethers,  Ellen  Page  Pressley, 
Olive  Folsom,  Edmondo  Ciprico,  Reg- 
inald Travers,  Forest  Maddox,  Fred- 
ericka  Nestor,  Lois  Foster,  Wheaton 
Chambers,  Henry  B.  Lister,  Grace 
Hooper,  Lydia  Warren  Lister,  Pauline 
Lister,  Alice  Renebome. 

Lighting  effects  and  stage  settings 
added  to  the  excellent  portrayal  of 
character  roles  and  a  finished  produc- 
tion, such  as  we  certainly  shall  see 
in  all  future  productions  in  this  hand- 
some new  Community  Playhouse. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell,  nr.  Powell 

"The  Patsy."  Henry  Duffy  comedv  »larri 
Dale    Winter. 

Capitol,  Ellis,  nr.  Market 

"Ahie's  Irish  Rose."  Anne  Nichols'  Comedy. 

Columbia,  70  Eddy  Street 

"Trelawney  of  the  Wells."  AH  star  cast — La 
times.  "The  Honor  of  the  Family."  Otis  Ski 
ncr,  star,  starting   Monday. 

Curran,  Geary,  nr.  Mason 

"The  Shanghai  Gesture."  Florence  Reed,  sta 
Final    week. 

President,  McAllister,  nr.  Market 

"Laff  That  Off."  Henry  Duffy  Comedv.  Lent 
Lane.  star. 

Wilkes,  Geary,  at  Mason 

"Is  Zat  So?"  Comedy,  starring  Rohcrt  Ant 
stronc 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Vera  Gordon  in  person — "Her  Triumph."  0 
the  screen.  "The  Notorious  Ladv."  Lew 
Stone.  Rnrhara  Bedford  Tom  Smith— musici 
comedy. 

Orpheum,  O'Farrell,  nr.  Powell 

Florence  Moore.  Comedy  star.  Joe  Frig© 
jazz  dancinc.     Jaok   Benny,    monolocist. 

Pantages,  Market,  nr.  Powell 

On  the  screen— "Cradle  Snatchers,"  Louise  F* 
zenda.     Revue. 

Union  Square,  O'Farrell,  nr.  Powell 

Pictures — Vaudeville. 

Wigwam,  Mission  and  22nd 

Pictures — Vaudeville. 


ON  THE  SCREEN 

DOWN    TOWN 

California,  Market  at  4th 

"A  Million  Bid,"  Dolores  Costello.  Attilio  U 
raia,  conductor  orchestra. 

Casino,  Ellis  at  Mason 

"The  Perch  of  the  Devil"— last  time.   Friday. 

Granada,  Market  at  Jones 

"Fast  and  Furious,"  Reginald  Dennv.  Rccre* 
tion  Revue.  Martha  Vaughn,  soprano.  Waltel 
Ncilson    and    Ben    Black,    with    hanjo. 

St.  Francis,  Market,  bet.  5th-6th 


"Slide.   Kelly.  Slide" 


omedy.   William    Maine. 


Warfield,  Market,  nr.  Tavlor 


"The    Tender    Hour"— Billie    Dove.    Ben    Lvor. 
"Book  Idea."  stace.    Ruhe  Wolf. 


June  4,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Capitol 

"Abie's  Irish  Rose,"  the  Anne  Ni- 
chols play,  is  now  on  its  final  week  at 
the  Capitol  theater,  where  it  is  being 
presented  under  the  Curran  manage- 
ment. 

Those  who  have  seen  this  popular 
play  over  and  over  find  something 
new  each  time.  The  comedy  has  had 
a  tremendous  run  throughout  the  en- 
tire country  and  its  San  Francisco 
productions  have  made  record-break- 
ing accounts. 

Once  you  see  "Abie's  Irish  Rose" 
you  are  really  convinced  of  its  tre- 
mendous hold  upon  the  hearts  of  the 
people. 

Anne  Nichols'  own  company  is  in 
the  Capitol  theater  production. 
Curran  *     *     * 

"The  Shanghai  Gesture,"  with 
Florence  Reed  in  the  starring  role  as 
Mother  Goddam,  will  conclude  its  en- 
gagement at  the  Curran  theater  this 
coming  week. 

A.  H.  Woods  has  lavished  grandeur 
upon  the  stage  settings,  some  of  the 
most  luxurious  scenes  to  be  found, 
anywhere,  being  part  of  the  striking- 
ly impressive  play.  Oriental  art  of 
costly  texture  and  manufacture  is 
shown  in  the  gorgeous  scenes. 

Florence  Reed  has  a  role  of  inten- 
sive strength  and  dramatic  skill,  and 
by  many  her  roles  of  the  Chinese  fig- 
ure is  rated  as  her  best. 

San  Francisco  is  particularly  fa- 
vored in  having  a  chance  to  see  The 
Shanghai  Gesture,  as  this  city  is  the 
only  one  west  of  Chicago  which  has 
been  accorded  this  privilege. 

The  attendance  has  been  so  large 
that  its  record  stands  out  conspic- 
uously ahead  of  other  productions  not 
in  the  musical  comedy  line. 


Columbia 

"The  Honor  of  the  Family,"  with 
Otis  Skinner  in  the  leading  part,  will 
be  produced  at  the  Columbia  theater, 
beginning  with  Monday,  June  6, 
when  the  famous  actor,  Otis  Skinner, 
will  appear  in  the  leading  role.  Skin- 
ner has  one  of  his  excellent  parts  in 
this  Emilie  Fabre  play  based  on  Bal- 
zac's "Un  Menade  de  Garcon." 

The  noted  star  appears  as  the  fas- 
cinating villain.  Colonel  Philippe  Bri- 
iau,  a  character  part  which  won  him 
great  tame  on  its  first  performance 
several  years  ago. 

Supporting  Otis  Skinner  will  be 
Jessie  Royce  Landis,  Eugenie  Wood- 
ward. Julia  Shaw,  Robert  Harrison. 
Courtney  White.  Harry  Burkhardt, 
O.  V.  Peering.  Edward  Butler.  Wil- 
liam Clark.  Albert  Berg.  William 
Granger  and  Wilson  Reynolds.  The 
plav  has  a  two  weeks'  engagement. 
*     *     * 

Wilkes 

"Is    Zat    So."    with    Robert    Arm- 


strong as  the  principal  actor,  is  still     ~^^"~~" 
attracting  crowds  to  the  Wilkes  thea- 
ter, where  the  laughable  comedy  play     And  then 
fascinates  and  pleases  thousands  of 
theater  patrons. 

Armstrong  is  supported  by  an  ex- 
cellent cast  who  present  the  East- 
Side  view  of  life  in  a  most  convincing 
and  calculable  way. 


let  ele&ricity  do 
all  the  hard  work 


Alcazar 

Domestic  life  is  pictured  in  comical 
fashion  in  "The  Patsy,"  at  the  Alca- 
zar. Dale  Winter,  starring  in  this 
clever  comedy,  has  received  the  trib- 
ute of  her  admirers  and  has  won 
many  new  friends.  The  play  is  now 
in  its  ninth  week. 

Bill  Harrington,  a  traveling  sales- 
man, is  henpecked  from  the  day  of 
his  marriage.  He  has  two  daughters, 
Grace  and  Patricia.  The  former  is  a 
social  butterfly,  the  favorite  of  her 
mother,  who  tries  to  marry  her  to 
some  rich  member  of  the  society  set. 
The  younger  girl,  Pat,  as  her  father 
affectionately  calls  her,  has  been  neg- 
lected and  starving  for  mother  love. 
She  is  her  dad's  pet,  but  he  is  not 
home  enough  to  protect  her  from  the 
meanness  of  her  sister  and  the  stern 
attitude  of  her  mother.  Finally,  Pat 
tells  Dad  her  troubles  and  he  begins 
a  fight  in  her  behalf  which  results  in 
his  becoming  master  of  his  house. 

Miss  Winter  is  Pat,  and  Henry  Duf- 
fy plays  opposite  her,  as  the  man 
she  loves.  John  Stokes  is  the  father, 
Florence  Roberts  the  mother,  and 
Alice  Buchanan  the  spoiled  sister. 
Other  roles  are  in  the  hands  of  J. 
Anthony  Smythe,  Ben  Taggart,  Eu- 
nice Quedens  and  Henry  Caubisens. 

Be  sure  to  see  "Patsy." 

President 

"Laff  That  Off,"  the  novel  comedy 
at  the  President,  more  than  makes 
good  its  title,  based  upon  a  slang  ex- 
pression and  suggesting  laughter,  and 
also  telling  an  interesting  human 
story.  Its  incessant  fun,  and  its  un- 
usual situations  combine  to  furnish 
delightful  entertainment. 

The  characters  created  by  the  au- 
thor, Don  Mullally,  have  been  well 
drawn.  Earl  Lee  has  the  chief  male 
role  and  much  of  the  mirth  making. 
The  leading  feminine  part  falls  to 
Leneta  Lane.  She  is  a  talented  ac- 
tress, very  attractive,  and  possesses 
a  winning  personality. 

Henry  Duffy  has  cast  "Laff  That 
Off"  with  his  usual  conscientious 
care.  The  players  work  well  together. 
They  include:  Kenneth  Daigneau,  Jo- 
seph De  Stefani,  Olive  Cooper,  Helen 

Keers  and  Frank  Darien. 

*     *     * 

Orpheum 

Florence  Moore,  comedy  star,  will 
head  a  new  bill  at  the  Orpheum  The- 


JU  N  E  may  remind  you  of  the  day 
of  days.    Or  perhaps  a  day  that  is 
coming  this  month. 

But  no  matter,  if  you  would  take 
care  of  the  hand  she  gave  to  you,  give 
her  the  labor-saving  electrical  appli- 
ances. They  do  all  the  hard  house 
work.  They  wash  the  clothes  and 
dishes,  clean  the  house,  cook  auto- 
matically, and  do  innumerable  little 
tedious  things  that  wear  a  woman  so. 
They  preserve  the  bloom  of  youth. 
They  give  her  free  hours  to  spend 
with  the  children. 

Buy  her  these  electrical  appliances 
for  a  wedding  present  or  for  the  an- 
niversary. She  will  reward  your 
thoughtf ulness  by  being  the  same 
youthful  pal,  always. 


p.Q.and 


"PACIFIC   SEHV1CI" 


Pacific  Gas  and  Electric  Company 

Owned  -  Operated  •  Managed 

by  Californians 


-fho  better  it £eb- 


GEO.   W.    CASWELL 

Sutter  6654  or  Oakland   1017 

Telephone  Direct 

1.800.000   cups    were   set-red    at    the 
Pan  a  ma- Pacific    International    Exposition 


s 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  4,  192' 


ater  for  the  week  beginning  Saturday 
matinee,  offering  a  song  group  by 
Neville  Fleeson.  Miss  Moore  is  mak- 
ing her  first  tour  in  vaudeville  in 
quite  some  time  and  her  coming  ap- 
pearance at  the  Orpheum  is  one  of 
the  high  lights  of  the  present  season. 
She  will  be  accompanied  at  the  piano 
by  Lieut.  Gitz  Rice. 

"  Frisco,  the  famous  creator  of  jazz 
dancing,  is  the  only  holdover  for  the 
coming  week.  He  will  have  new  ma- 
terial and  will  do  a  dance  or  two. 

Jack  Benny,  monologist,  will  amuse 
with  his  original  quips  and  his  style 
of  comedy.  Jane  and  Katherine  Lee, 
formerly  known  on  both  stage  and 
screen  as  the  Lee  Kids,  have  out- 
grown the  kiddie  part  and  now  offer 
several  songs  and  dances.  The  Dodge 
Twins,  San  Francisco  girls,  are  back 
from  Paris  and  London,  and  will  pre- 
sent ideas  in  songs  and  steps.  These 
two  girls  have  some  beautiful  and 
daring  costumes. 

"The  Whip  King,"  featuring  Burt 
Shepherd  and  his  company,  and  two 
other  acts  will  complete  the  bill  at 

the  Orpheum. 

*     *     * 

Golden  Gate 

An  event  of  interest  opens  at  the 
Golden  Gate  next  Saturday  with  the 
arrival  of  Vera  Gordon,  the  famous 
mother  of  the  screen.  Miss  Gordon 
brings  her  own  company  of  players 
to  offer  a  new  comedy  said  to  be 
equally  entertaining  for  the  Cohens 
and  the  Kellys.  The  act,  titled  "Her 
Triumph,"  was  written  by  Edgar  Al- 
len Woolf  and  William  Siegel.  Miss 
Gordon  is  a  star  of  both  legitimate 
stage  and  screen,  but  is  remembered 
best  for  her  work  as  the  mother  in 
the  film  classic,  "Humoresque."  She 
was  recently  starred  in  "The  Cohens 
and  Kellys."  Nadje  Gordon,  her 
daughter,  also  appears  in  the  sketch. 

A  second  feature  of  the  new  bill 
is  the  photoplay  "The  Notorious 
Lady."  It  is  Lewis  Stone's  newest 
starring  vehicle  for  First  National 
and  casts  Barbara  Bedford  as  his 
leading  lady.  The  story  is  of  diamond 
hunting  in  Africa,  showing  the  explo- 
ration of  a  tropical  river  in  the  coun- 
try of  the  head  hunters. 

A  supporting  vaudeville  bill  brings 
the  musical  comedy  favorite,  Tom 
Smith,  known  as  the  "Artist  Gentle- 
man and  Scholar."  He  is  a  prime  fav- 
orite with  Golden  Gate  audiences. 

Billy  Shone,  comedian,  will  pro- 
voke laughs  in  his  new  skit,  "Lobby 
Follies,"  written  for  him  by  Wm.  K. 
Wells.  He  is  assisted  by  Betty  Rich- 
mond, said  to  be  the  most  beautiful 
girl  in  vaudeville. 

Jean  Barrios,  a  native  San  Fran- 
ciscan just  returned  from  a  world 
tour,  will  offer  his  newest  song  and 
fashion  revue. 


The  Tumbling  Clowns,  acrobats  and 
equilibristic  stars,  and  Luley,  Henri 
and  Crooker,  "Three  Volunteer  Fire- 
men." complete  the  list  of  vaudeville 
acts.  Short  films  and  Claude  Sweet- 
ens' music  fill  out  the  bill. 

*  *     * 

Warfield 

Tragedy  hidden  behind  "business" 
marriages  of  the  rich,  is  dramatically 
portrayed  in  "The  Tender  Hour," 
George  Fitzmaurice  production  which 
comes  to  the  Warfield  Fourth  Anni- 
versary Week,  beginning  Saturday. 
Billie  Dove  and  Ben  Lyon  play  the 
featured  roles  in  the  new  First  Na- 
tional picture,  with  Alec  B.  Francis 
and  Montagu  Love  in  important  roles. 
The  picture  is  based  on  an  original 
screen  story  by  Carey  Wilson. 

In  honor  of  Anniversary  Week, 
Fanchon  and  Marco  present  on  the 
stage  a  novel  and  interesting  Idea,  the 
"Book  Idea,"  in  which  the  back- 
ground is  a  huge  book  rest,  with  San 
Francisco's  Sunkist  Beauties  repre- 
senting popular  novels.  Jackson  Mur- 
ray, tenor,  formerly  with  the  Kolb 
and  Dill  productions,  is  the  star;  the 
Pyramid  Trio — three  boys  who  enter- 
tain with  a  three  piece  band ;  Vera 
Van,  petite  ingenue,  sings  blue  songs ; 
and  Constance  and  Clarissa,  Russian 
ballet  dancers,  are  featured.  Rube 
Wolf  and  his  greater  band  will  be 
heard  in  a  special  anniversary  pro- 
gram, as  well  as  taking  a  prominent 
part  in  the  act,  which  has  a  surprise 
finale. 

*  *     # 

Pantaues 

"Cradle  Snatchers,"  filmed  from 
the  stage  comedy,  is  on  the  screen  at 
Pantages  this  coming  week,  starting 
with  today's  showing.  Louise  Fazen- 
da  is  the  star  in  the  merry  photoplay, 
which  bids  fair  to  rival  the  stage 
production  in  point  of  interest  and 
popularity. 

A  dashing  revue  will  be  the  stage 
attraction  at  Pantages. 

*  *     * 

California 

Dolores  Costello  comes  to  the  Cali- 
fornia this  week  in  "A  Million  Dollar 
Bid,"  an  elaborate  production  made 
by  Warner  Brothers.  Warner  Oland. 
.Malcolm  McGregor,  Betty  Blythe  and 
Douglas  Gerard  are  in  the  cast. 

Laraia's  concerts  are  one  of  the 
great  California  features.  Atmos- 
pheric prologues  are  additional  at- 
tractions. 

Granada 

"Fast  and  Furious,"  featuring  Reg- 
inald Denny  in  one  of  his  latest  com- 
edies will  be  the  screen  attraction  for 
the  week  at  the  Granada.  The  picture 
is  said  to  be  a  riot  of  fun  with  many 
of  Denny's  own  stunts  to  give  it  pop- 
ularity. 


"Recreation  Revue"  will  be  Jac 
Partington's  stage  number.  Marth 
Vaughn,  soprano,  Walker  Neilson  an 
Ben  Black  with  his  banjo,  are  on  th 
musical  bill.  The  Granada  prograi 
is  too  good  to  miss. 


Signal  Honor  for  Shaviteh 

With  the  dedication  last  Sunday  o 
the  Woodland  Theater.  Hillsborougl 
by  the   Philharmonic  Society  of  Sa 
Mateo  County,  added  impetus  is  give 
to  the  San  Francisco  Symphony  Ot 
chestra  Summer  Series,  the  first  con 
cert  to  take  place  in  the  Civic  Audi 
torium.    Tuesday   evening.    June    li 
With  reputation  enhanced  and  intei 
est  stimulated  through  the  approva 
of    European    audiences   and    critic) 
the    visit    of    Vladimir    Shaviteh    a 
Guest  Conductor  of  the  concert  to  a 
given  August  16  is  being,  looked  for 
ward  to  by   his   many  music   lovinj 
friends,   after  an  absence  from   Sai 
Francisco  for  the  past  seven  years 
The  credit  for  the  inauguration  foi 
the  Summer  Season,  thus  giving  oui 
local  patrons  an  opportunity  of  en 
joying  the  very  highest  degree  of  mu- 
sic, is  directly  due  to  the  untiring,  un- 
ceasing efforts  of  Alfred  Metzger  of 
this  city.  The  members  of  the  Orches- 
tra are  no  longer  compelled  to  look 
forward  to  enforced  idleness  during 
the  Summer  months,  after  the  com- 
pletion of  their  Winter  activities. 

Mr.  Shaviteh  enjoys  the  reputa- 
tion, not  only  as  an  excellent  Drill 
Master,  but  is  highly  regarded  for  his 
dynamic  readings  of  the  great 
Brahms,  Beethoven  and  Mozart  com- 
positions. It  has  been  only  by  the 
hardest  kind  of  work  that  he  has 
broken  into  the  ranks  of  the  upper 
crust  of  Conductorship.  With  theo- 
retical knowledge,  a  native  ability,  a 
personality  and  various  other  neces- 
sary qualities,  he  has  now  added  all 
important  qualification,  experience, 
and  while  Mr.  Shaviteh  has  had  the 
opportunity  in  his  own  native  coun- 
try, and  demonstrated  his  ability,  the 
opportunity  to  conduct  standard 
works  in  an  atmosphere  of  correct 
tradition,  has  been  realized  through 
his  visits  each  year  as  Guest  Conduc- 
tor with  the  famous  orchestras  in 
the  European  capitals. 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean    Rooms — Clean    Linen — Clean    Everything 
Rates   Exceptionally   Reasonable 

TELEPHONE  110 


June  4,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


9 


SOCIETY 

(Continued  from  Page  5) 
Prominent  Women 
Head  Committees 

Prominent  women  headed  the  com- 
mittees for  the  opening  of  the  San 
Francisco    Women's    Club,    the    list 
reading    like    a    selected    roster    of 
trained  leaders.  Mrs.  D.  E.  F.  Easton 
is  general  chairman;  Mrs.  Christine 
E.  Hall  is  secretary,  opening  commit- 
tee.  From  the  chairman  of  publicity, 
the  Society  editor  of  the  News  Letter 
received   the   following   listed   chair- 
men   and    vice-chairmen:    President, 
Mrs.  Edward  Dexter  Knight;  recep- 
tion, main  lounge,  chairman,  Mrs.  D. 
C.  Heger,  assisted  by  officers  and  di- 
rectors;    athletics     and     swimming, 
chairman,  Mrs.  W.  I.  Fletter;  Com- 
munity  playhouse,   Mrs.   Minna  Mc- 
Gauley ;  vice-chairman,  Mrs.  Kather- 
ine  G.  Smith;  courtesies  and  invita- 
tions, Mrs.  Prentiss  Cobb  Hale,  Dr. 
Mariana  Bertola,   Mrs.  Gaillard  Sto- 
ney ;  escort  for  building,  Miss  Mar- 
garet Dailey ;  flowers  and  decorations, 
Mrs.  Jessie  Axell;  Memorial  service, 
Mis.    Henry    Boyen;    vice-chairman, 
Mrs.    Annie    Marie   Johnson;    music, 
Miss  May  Sinsheimer;  printing,  Miss 
Zulu   Clements;   vice-chairman,   Mrs. 
Lucille  B.  Lapachet;  publicity,  Mrs. 
Charles    A.    Hawkins;    opening   card 
fi  party.  Miss  Jennie  Partridge  and  Mrs. 
""'  Norman    Walter    Hall,    co-chairmen ; 
™|  vice-chairmen,    Mrs.    Christopher    C. 
m  Barre ;     opening     dinner,     chairman, 
Mrs.  Felix  Kahn ;  vice-chairman,  Miss 
Ha  Emma    Van    Bergen;    dinner    dance, 
'ill  Mrs.   Mary   K.   Solari ;   opening  ball, 
hi  juniors,  Mrs.  J.  E.  Butterfield;  open- 
kiI  ing    luncheon,    Miss    Rusella    Ward ; 
m  vice-chairman,  Mrs.  Helend  W.  Greer; 
in  reception  art  gallery,  Miss  May  Sin- 
ra!  sheimer;   reception,   club   floors  and 
«i  lounges,  Mrs.  Albert  W.  Stokes;  re- 
hea  ception  and  library.  Dr.  Edith  Ham- 
i  nond  Williams;  vice-chairman,  Mrs. 
its  Oscar  Fembach;  reception,  children's 
III  room.  Mrs.  John  Zaro;  reception,  out- 
hi  jf-town,  Mrs.  A.  E.  Coolot  and  Mrs. 
:    Henry   Sahlein,   co-chairmen;   recep- 
t  tion.  roof  garden,  chairmen,  Mrs.  Ira 
Kahn;    reception,  floor    No.    5,    Mrs. 
,     George  Bernhard;  floor  No.  6.   Mrs. 
m  E.  G.  Denniston;  floor  No.  7,  Mrs.  H. 
i  H.   Scovel;   floor  No.   8.   Mrs.   B.   F. 
Stoll;  floor  No.  9.  Mrs.  F.  M.  Spon- 
)gle. 

*     *     * 

Social  Leaders,  Club 
Executives  Meet  Today 

Every  woman,  interested  in  the  so- 
cial activities  of  the  City  Federation; 
;lub  executives  and  leaders  in  the 
various  endeavors  of  women  general- 
y.  are  making  plans  to  attend  today's 
convention,  Saturday,  June  4,  in  the 
jeautiful  new  Women's  Club  Build- 
ng.  where  an  all-day  session  is  sehed- 
|ed. 


Mrs.  Albert  W.  Stokes  will  be  the 
presiding  genius  of  the  day,  and,  in 
recognition  of  her  excellent  work  dur- 
ing the  past  two  years,  club  execu- 
tives, members  and  delegates  are  con- 
gratulating the  capable  Mrs.  Stokes 
on  the  event  which  marks  the  Elev- 
enth Annual  Convention  and  the 
Thirtieth  Convention  of  the  organi- 
zation. It  is  fittingly  to  be  held  in 
the  new  club  woman's  "home." 

Dr.  Castle  Will  Be 
Principal  Speaker 

Dr.  Cora  Sutton  Castle,  author, 
world  traveler,  and  formerly  a  presi- 
dent of  the  City  Federation,  will  de- 
liver the  principal  address  of  today. 
Dr.  Castle  has  just  returned  from  a 
six  years'  tour  of  Europe,  Africa  and 
the  Orient,  where  she  gathered  plenty 
of  literary  material  for  her  new  pub- 
lication. 

"Women  and  Internationalism" 
will  be  the  subject  of  Dr.  Castle's 
discourse  this  afternoon  in  the  new 
Women's  Club  Building.  Keen  antici- 
pation awaits  the  opportune  lecturer 
as  the  speaker  is  a  recognized  author- 
ity on  women's  work  and  their  wide 

ramifications. 

*  *     * 

Guests  of  honor  at  today's  conven- 
tion will  be  Mrs.  Edward  Dexter 
Knight,  Dr.  Mariana  Bertola,  Mrs. 
William  Lee  Sales,  Dr.  Louise  Deal. 

Mrs.  J.  E.  Butterfield  is  to  be  the 
new  chief  executive,  according  to  ad- 
vance information.  The  report  of  the 
nominating  committee  will  be  made 
by  Mrs.  D.  E.  F.  Easton.  Other  re- 
ports will  be  made  by  Mrs.  W.  J. 
Wright,  Mrs.  J.  E.  Butterfield,  Mrs. 
E.  A.  Fotheringham,  Miss  E.  Grace 
Unger,  Mrs.  Joseph  Mells. 

*  *     * 

Dedication  of  Gates 

An  impressive  ceremony  of  conven- 
tion events  will  take  place  this  after- 
noon, June  4,  when  Miss  Jennie  Par- 
tridge, one  of  the  foremost  minds  in 
City  Federation  affairs,  and  a  past 
president  of  the  organization,  will 
dedicate  the  gates  to  past  presidents. 

Miss  Partridge  is  an  eloquent 
speaker,  a  linguist,  and  has  been  one 
of  the  most  faithful  and  efficient  of 
the  builders  for  the  beautiful  new 
structure  now  known  as  the  San 
Francisco  Women's  Club  Building, 
ever  since  the  plan  was  first  sug- 
gested. 

*  *     * 

Music  A  Feature 

Program  numbers  at  today's  aus- 
picious annual  convention  will  in- 
clude vocal  solos  by  Anne  K.  Blotcky, 
with  Mrs.  David  Hirschler  at  the  pi- 
ano. Greetings  written  by  Mrs.  D.  J. 
MacMaster,  founder,  and  president 
1916-1918,  will  be  read.  A  history  of 
the   San   Francisco  building   will   be 


presented  by  Mrs.  W.  B.  Hamilton, 
Mrs.  Jennie  Partridge,  Mrs.  D.  E.  F. 
Easton,  Mrs.  Albert  Stokes.  Then, 
final  reports  by  Mrs.  W.  J.  Wright 
and  election  and  installation  of  new 
officers  will  be  held. 

*  *     * 

Opening  Card 
Party  Success 

Miss  Jennie  Partridge  and  Mrs. 
Norman  Walter  Hall  had  charge  of 
the  large  card  party  during  the 
week's  festivities,  and  were  greatly 
responsible  for  the  great  success  of 
the  social  evening  when  hundreds  of 
constituents  gathered  in  the  hand- 
some new  rooms,  so  attractively  fur- 
nished. 

*  *     * 

Junior  Ball 

The  Junior  Ball  last  Thursday 
night  in  the  new  building  was  notab- 
ly a  diversion  of  beauty  as  well  as  of 
pleasure.  Patrons  and  patronesses 
were  Mr.  and  Mrs.  E.  D.  Knight,  Dr. 
and  Mrs.  Albert  W.  Stokes,  Dr.  and 
and  Mrs.  D.  E.  F.  Easton,  Mr.  and 
Mrs.  W.  T.  Fletter,  Mr.  and  Mrs. 
Martin  Newall  and  Mr.  and  Mrs.  J.  E. 
Butterfield. 

The  reception  committee  comprised 
Misses  Edna  Knight,  Caroline  Fisher, 
Elizabeth  Little,  Eleanor  Weinner, 
Rhoda  Mott,  Billie  Kahn,  Beatrice 
Boyen,  Victoria  Wells,  Frances  Baer, 
Beda  Berg,  Clelia  Cipelli,  Evelyn  de 
Marta,  Mabel  Walkup,  Ruth  Meridith, 
Frances  Stanley,  and  Mesdames  How- 
ard Brown,  Paul  Scovel,  Kenneth  Rob- 
ertson and  Bernice  Hadley. 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.     Radio- 
active.   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming    Pool.     Fireproof    Hotel. 
Write   lor    Booklet. 


T.  H.  CORCORAN.  Aeua   Caliente. 
Sonoma  Co.,  Calif.,  or  see  Peck-Judah 


GOLF 

Lessons  by  Appointment 
Six  Lessons,  $10.00 


KNICKERS 

SWEATERS 

HOSE 

STEWART  IRONS 

THE  CLUB  GOLF  SHOP 

529  Post  St.  Prospect  9030 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  4,  1927 


Hostess  Tells  Story 
of  Historical  Ring 

An  instructive  address  on  world- 
famous  scarabs  and  other  historical 
jewelry  was  given  by  Mrs.  William 
Beckman  last  Saturday  night  at  a 
brilliant  gathering  of  her  Salon  Des 
Artistes  held  in  a  private  dining  room 
of  the  Stewart  Hotel. 

M,-s.  Beckman  in  many  of  her 
world  travels  found  some  valuable 
pieces  of  art,  one  of  which  she  prizes 
being  her  5,000-year-old  scarab  ring. 
She  told  the  history  of  the  ring,  the 
charm  it  presumably  possesses  and,  in 
her  illuminating  discourse,  included 
ancient  lore  and  customs  surrounding 
treasured  scarabs.  Then,  to  increase 
the  pleasure  and  interest  of  her 
guests  Mrs.  Beckman  gave  each  one 
present  the  privilege  of  wishing  on 
the  famous  old  ring. 

Distinguished  men  and  women  from 
San  Francisco,  Oakland,  Piedmont, 
Alameda  and  from  Sacramento,  for- 
merly the  home  of  Mrs.  Beckman, 
were  among  her  guests  at  this  nota- 
ble Salon. 

Artists  on  Program 

Musical  artists  contributed  to  the 
program,  including: 

Mr.  Harry  Hardwick,  vocalist,  who 
gave  two  selections,  accompanied  by 
Miss  Beatrice  Sherwood;  Mrs.  May 
Showier  Groves,  president  of  the  Sac- 
ramento branch,  Pen  Women,  who 
read  two  of  her  own  poems,  most  de- 
lightfully; Mrs.  Vernille  DeWitt 
Warr  who  gave  an  address  entitled: 
"Sun-Spots." 

Dr.  F.  F.  Gundrum  of  Sacramento, 
old-time  friend  of  the  hostess  pre- 
sented some  interesting  events  in  the 
many  achievements  of  Mrs.  Beckman  ; 
then,  Mrs.  Gundrum,  president  of  the 
Tuesday  club,  Sacramento,  made 
charming  references  to  the  occasion 
and  the  renewal  of  friendships. 

*  *     * 

Duet  Numbers 

Miss  Agnes  McEachran  and  Mrs.  V. 
Smith  sang  duet  numbers  with  musi- 
cianly  skill  for  which  they  are  famed. 

Alice  Davies  Endriss,  violinist, 
played  several  beautiful  numbers,  in- 
cluding the  Hungarian  Schottish  and 
the  Dvorak,  "Indian  Lament" ;  Miss 
Beatrice  Sherwood  at  the  piano. 

Dr.  R.  C.  Endriss  gave  clever  tell- 
tales with  slants  of  merry  references 
to  people  whom  he  had  met  and  told 
interesting  stories. 

*  *     * 

Young  Davis  Reads 
Original  Poem 

Warren  Davis,  nephew  of  Mrs. 
Beckman,  read  an  original  poem, 
which  very  splendidly  revealed  the 
innate  talents  of  this  brilliant  young 
man,  destined  to  be  famous,  according 


to    those    assembled    at    this    Salon 
"round  table." 

Miss  Alta  Sims,  general  supervisor 
of  girls'  activities,  recreational  de- 
partment of  Oakland,  told  of  her 
work  there  and  defined  present-day 
recreational  methods  in  which  she  is 

one  recognized  authority. 

*  *     * 

Flashes  of  Humor 

Dr.  John  T.  Grant,  universally 
known  for  flashes  of  humor,  as  well  as 
for  his  excellent  poetry,  was  quite  the 
life  of  the  Salon  with  his  masterful 
stories  told  in  verse. 

Over  and  over  again  Dr.  Grant  was 
encored  into  increasing  his  program 
offerings  while  genuine  wit  and  poig- 
nant philosophy  punctuated  each  line 

that  he  gave. 

*  *     * 

Miss  Rosalie  Harrison,  known  for 
her  poetic  work,  as  well  as  for  her 
singing,  read,  upon  request,  two  of 
her  poems,  with  the  determining  les- 
sons conveyed  in  all  that  Miss  Harri- 
son writes. 

As  a  closing  number  and  in  tribute 
to  the  hostess  of  the  evening,  Mr. 
Harold  MacDougall,  in  charge  of  the 
program,  sang  two  songs,  one  being 
an  old-time  favorite,  and  the  other, 
one  of  the  more  modern  ballads. 

Autographed  sentiments  were  addi- 
tional tributes  to  Mrs.  William  Beck- 
man, whose  latest  book,  "Thought 
Stitches  from  Life's  Tapestry."  has 
been  the  topic  of  literary  discussions 
in  addition  to  appreciation  of  Mrs. 
Beckman's  other  seven  publications 
and  her  part  in  encouraging  young 
people  in  their  ambitious  achieve- 
ments. 

*     *     * 

Council  Sessions 

A  three-day  conference  of  the  San 
Francisco  Archdiocesan  Council  of 
Catholic  Women  will  be  held  June  5  to 
June  7  inclusive  at  the  Fairmont 
Hotel.  The  conference  opens  with 
church  services,  Sunday  morning  at 
St.  Mary's  Cathedral  when  Arch- 
bishop Hanna  will  give  the  address  at 
9  o'clock.  Then  will  follow  the  formal 
reception  in  the  gold  ballroom  of 
the  Fairmont  Hotel,  Sunday  after- 
noon, from  3  to  5  o'clock.  Mrs.  B.  M. 
Breeden,  president,  and  young  ladies 
assisting  in  extending  courtesies. 

Officers  of  the  Council  are  Mrs.  B. 
M.  Breeden,  Miss  Elizabeth  Myrick. 
Mrs.  Thomas  R.  Catton,  Mrs.  Ella  C. 
Graham,  Mrs.  W.  W.  Williams,  Miss 
Florentine  Schage  and  Miss  Margaret 

McGuire. 

*     *     * 

On  Monday  morning  a  visit  will  be 
made  to  the  Opportunity  class  con- 
ducted by  the  Sisters  of  Charity  at 
the  Catholic  Orphanage. 

Luncheon  will  be  held  in  Norman 
Hall,  Fairmont  Hotel,  at  12:15,  with 


Mrs.  Breeden  presiding.  Rev.  P.  Mo 
riarity,  director  of  the  affiliated  chari 
ties,  will  speak.  Topic  for  the  confer- 
ence discussions  will  be  "The  Subnor 
mal  Child." 

An  open  meeting  will  be  held  Mon- 
day  afternoon,  Mrs.  Thomas  R.  Cattor 
presiding.  Rev.  Charles  A.  Ramir 
will  speak  on  the  Spiritual  Weil-Being 
of  the  Subnormal  Child;  Dr.  Joseph 
Catton,  "His  Physical  Well-Being,': 
and  Miss  Louise  Lombard,  "His  Edu- 
cational Possibilities." 

In  the  evening  at  8  o'clock  Mrs.  J. 
G.  Kearny  will  preside,  in  the  gold 
ballroom  of  the  Fairmont.  Rev.  Rob- 
ert E.  Lucy  will  speak  on  "Some  Prac- 
tical Problems" ;  Miss  Olga  Rossi  will 
sing,  accompanied  by  Miss  Beatrice 
Rossi.  A  committee  meeting  will  be 
held  Tuesday  morning,  at  11  o'clock. 
Miss  Florence  Riordan  will  preside  at 
the  luncheon  in  Norman  Hall,  Fair- 
mont Hotel,  Tuesday  noon. 

Dr.  Anne  Nicholson,  director  of 
field  work,  National  Council,  will 
speak  on  "Organizing  Our  Strength." 
A  banquet  in  Norman  Hall,  Tuesday 
evening,  concludes  the  conference. 


DELINQUENT   SALE 
Mineral    Development    Co.     Location    of    Uusinessfl 
San   Francisco.    California. 

NOTICE:  There  is  delinquent  upon  the  following 
described  stock  on  account  of  assessment  levied  on 
the  I9th  day  of  April.  ]0_'7  tin  several  amounts  set 
opposite  the  names  of  the  respective  shareholders  aj 
Follows 

No.  Cert. 
.'ill 
286 
76-7-8 

Ma 

89 
-209 


Names 
M.   E.    Black 
Herman    Herzoe 
.1.   W.   Prewitt 
.1.   w.    Prewitt 
.1 .  A.  Stearns 
.1.  A.  Stearns 
R.    T.    So  lover 
Homer  .1.  Vetter 
('has.  I).  Price 


02 


291 


No.  Shares 

Amount 

1.200 



200 

1  til 

80,000 

loll. Oil 

15.000 

T.-.llft 

2.000 

I.I. Illl 

2. 

111. Oil 

2,000 

in. on 

200 

i.iin 

200 

i  mi 

and    order 

of     the 

And     in     accordance     with     law 
Board    of    Directors    made   on    the    19th    day    of    April, 
1927,    SO    many   shares   <.(   each    parcel   •>( 

may  he  Tiec>ssar\  will  In.-  s..l<i  ;il  puhlic  aueliiMi  at  ' 
the  office  Of  the  company,  Room  2-15  Monad  nock 
Building,  San  Francisco,  California,  on  Friday,  thfl 
24th  day  of  June.  1927.  at  the  hour  of  12:00  oVlocV 
noon  on  Baid  day  bo  pay  the  delinquent  asset* 
thereon,  together  with  cost  of  advertising:  ai 
pense  <•(  sale. 

M.    J.    Seely.    Secretary,    215    Monad  nock    Bu 
t'.si    Marki-t    Street,   San    Francisco,   California. 


PHOTOGRAPHS 
QtCrve  -Forevt 


orez'er 


June  4,  1927 

THE  SAN  FRANCISCO  NEWS  LETTER 


11 


STATE  AND  CITY  NOTES 


Local  Products  Contribute 
To  Epic  Flight 

An  interesting  note  on  the  New 
York  to  Paris  flight  of  Captain  Lind- 
bergh, in  his  California-built  plane, 
"The  Spirit  of  St.  Louis,"  tells  of  the 
construction  of  certain  important 
parts  of  the  plane  out  of  Lamatco,  a 
laminated  waterproof  cottonwood 
board  sold  by  White  Brothers,  San 
Francisco  hardwood  dealers.  This  ma- 
terial, used  by  the  Ryan  Airlines,  Inc., 
of  San  Diego,  in  the  building  of  this 
ship,  possesses  lightness  combined 
with  strength  to  a  superlative  degree. 
This  product  was  used  in  the  wing 
construction  and  fusilages. 

*  *     * 

Radio  Protects 
Investors 

Taking  the  lead  in  a  new  and  unique 
method  for  warning  investors  against 
unscrupulous  salesmen  of  spurious 
stock  and  similar  securities,  the  State 
Corporation  Department  today  an- 
nounced it  had  been  successful  in 
bringing  the  radio  broadcasting  sta- 
tions to  its  support  in  a  campaign  to 
protect  these  investors  in  California. 

The  first  radio  talk  was  given  by 
Howard  C.  Ellis,  deputy  in  charge  of 
the  San  Francisco  office,  and  was  gen- 
eral in  character.  In  his  first  talk, 
Ellis  said  the  branch  was  established 
to  assist  prospective  investors  in 
avoiding  pitfalls  placed  in  their  paths 
by  unscrupulous  brokers  or  promot- 
ers. He  warned  investors  not  to  per- 
mit themselves  to  be  rushed  into  ill- 
considered  action,  declaring  the  har- 
der one  is  pressed  to  buy  securities 
the  more  cautious  he  should  be. 

"Do  your  searching  first,  not  last." 
he  said.  "No  bargain  will  slip  away 
in  the  meantime  and  if  you  think  you 
have  lost  one,  don't  worry,  for  it  will 
not  be  long  before  another  turns  up. 
Your  state  maintains  a  service  aimed 
to  protect,  but  unless  you  seek  its 
assistance  it  can  do  little  along  this 

line." 

*  *     * 

Europe  Heeds 
Call  of  West 

The  number  of  foreign  tourists  vis- 
iting the  Pacific  Coast  is  greater  this 
year  than  ever  before  and  is  mount- 
ing consistently  from  season  to  sea- 
son, according  to  F.  S.  McGinnis,  pas- 
senger traffic  manager  for  Southern 
Pacific  Company. 

One  reason  advanced  in  explana- 
tion is  that,  beauty  spot  for  beauty 
spot  and  natural  wonder  for  natural 


wonder,  the  far  west  can  match  or 
surpass  almost  anything  that  Europe 
has  to  offer. 

"Almost  invariably  visitors  com- 
ment upon  the  endless  variety  of  our 
scenic  attractions,"  McGinnis  said. 

"In  the  north  are  fiords  outrivaling 
those  of  Norway.  We  have  Switzer- 
land's mountains  with  additional  gla- 
ciers thrown  in  for  good  measure. 
Neither  Ireland,  Scotland  nor  Italy 
can  produce  a  lake  more  lovely  than 
Tahoe. 

"We  lead  in  variety  and  quality  of 
climate.  Our  scenery  ranges  from  des- 
ert oasis  and  eternal  snow  peaks  to 
the  rolling  oak-shaded  meadows  of 
England,  the  boldly  beautiful  coast 
lines  of  the  Mediterranean,  the  rivers 
of  France,  and  the  missions  of  Spain. 

"Our  streams  and  seas  abound  in 
sporting  fish  and  game  fills  our  for- 
ests. Added  to  these  we  have  such 
natural  wonders  as  petrified  forests, 
Yosemite  Valley  and  the  largest  and 
oldest  of  living  things — the  big  trees. 
Last,  but  not  least,  we  have  the  best 
transportation  systems  in  the  world 
with  which  to  bring  these  wonders 
and  out-door  playgrounds  within  easy 
reach  of  visitors." 

*     *     * 

Redwood  Pageant 

In  the  forests  roundabout  Eureka, 
the  first  Annual  Humboldt  Redwood 
Pageant  is  to  be  held  on  June  11  and 
12,  according  to  announcement  made 
this  week.  "The  Romance  of  the  Red- 
woods," a  colorful  out-door  drama 
which  features  the  beauties  of  the 
primitive  woodlands,  is  to  be  present- 
ed under  the  direction  of  Garnet 
Holme. 

On  Saturday,  June  11,  two  per- 
formances are  to  be  given  in  Sequoia 
Park,  Eureka,  the  first  at  2:00  p.  m., 
and  the  second  at  8:00  p.  m.  At  the 
evening  performance  special  lighting 
effects  are  to  be  displayed.  The  Sun- 
day afternoon  performance,  at  2:00 
p.  m.,  is  to  be  held  in  Dyerville  Flat, 
south  of  Eureka. 

"The  Romance  of  the  Redwoods" 
was  written  by  Garnet  Holme  and 
Dan  Totheroh,  both  well  known  for 
their  productions  in  the  realm  of  pa- 
geantry. The  Redwoods  play  embod- 
ies a  woodland  story  whose  underly- 
ing motive  is  the  preservation  of  the 
Giant  Trees  and  other  beauties  of 
nature.  In  the  story  a  certain  grove 
is  intrusted  to  Mitla  and  the  trees 
therein  are  consecrated  to  be  a  per- 
petual memorial  to  the  gods.    Owing 


to  their  long  silence  the  old  man 
thinks  he  has  been  deserted  by  the 
deities  and  consents  to  sell  some  of 
the  sacred  trees  in  order  to  provide 
for  his  daughter's  future.  The  pun- 
ishment for  his  lack  of  faith  falls  up- 
on the  maiden  Ersa ;  she  is  compelled 
as  a  golden  bird  to  make  a  perilous 
flight  around  the  forest  once  a  month 
for  two  years,  a  shining  mark  for 
any  hunter.  Tollan,  a  princely  wan- 
derer, comes  to  bring  down  this  fam- 
ous golden  bird.  How  forgiveness 
comes  to  Mitla  and  how  Tollan  wins 
a  golden  bride  is  the  theme  of  the 
plot,  which  is  interspersed  with  wood- 
land dances  and  songs. 

The  Humboldt  Redwood  Pageant  is 
to  be  presented  under  the  auspices  of 
the  Eureka  Chamber  of  Commerce, 
Save-the-Redwoods  League,  Pickwick 
Stages  and  Humboldt  County  Board 
of  Trade.  The  Northwestern  Pacific 
Railroad  and  the  Pickwick  Stages  are 
to  conduct  special  excursions  to  Eu- 
reka on  the  days  when  the  Redwood 
Pageant,  "The  Romance  of  the  Red- 
woods," is  presented. 

Girls  and  women  of  Eureka  are  to 
participate  in  the  processionals  and 
dances  of  the  colorful  pageant. 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208   CROCKER   BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at   the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA   STREET— GARFIELD    844 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statement:, 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  4,  1927 


A  Great  American 
THE  HARVEST  OF  THE  YEARS  by 

Luther  Burbank  with  Wilbur  Hall. 

Houghton,  Mifflin,  S4.00. 

An  autobiography  of  one  of  the 
greatest  Americans,  in  which  he  not 
only  reveals  his  rare  personality,  but 
the  processes  and  results  of  his  magi- 
cal work  with  plant  life,  details  of  his 
early  life,  records  of  his  friendships 
with  notable  men,  such  as  Edison. 
Paderewski,  John  Muir,  etc.,  and 
thoughts  that  occurred  to  him  of  a 
philosophic  turn,  concerning  such  sub- 
jects as  the  after-life,  influence  and 
education. 

At  the  time  of  Burbank's  death  last 
spring  he  left  nearly  a  million  words 
in  various  notebooks  and  journals,  a 
scattering  of  his  wisdom  gained  from 
boyhood.  Wilbur  Hall  had  worked 
with  him  for  some  months  previous 
to  his  death,  with  the  purpose  of  put- 
ting into  book  form  the  vast  amount 
of  material  in  these  notebooks.  After 
Burbank's  passing  Mr.  Hall  carried 
on  and  completed  the  work,  adding  a 
biographical  sketch  of  the  great  char- 
acter he  knew  so  well. 

Burbank  tells  of  his  life  and  experi- 
ments in  the  simple  language  in  which 
all  great  men  converse,  producing  an 
easy  picturesque  style.  He  talks  of 
the  general  principles  of  heredity,  the 
interesting  law  that  effects  men  and 
plants  alike,  referring  to  his  own  New 
England  heredity,  and  the  influence 
of  his  California  environment  upon 
him. 

Burbank's  life  is  revealed  here  in 
all  its  joy.  His  love  of  growing  things 
naturally  is  paramount,  and  his  curi- 
osity, keen  as  that  of  an  eight-year- 
old.  Of  Burbank  Mr.  Wilbur  says: 
"He  could  not  pass  a  new  house,  a 
shop  window,  a  patent  washing  ma- 
chine, a  ditch-digger,  a  strange  plant, 
or  a  carpenter  at  work,  without  stop- 
ping to  look  or  watch.  He  was  always 
asking,  'What  is  this' — and  then, 
'How  does  it  work.'  Here  was  the  true 
mark  of  his  genius. 

Always  Mr.  Burbank  looked  through 
people,  got  down  to  their  true  natures. 
He  liked  genuine  simplicity. 

Speaking  of  the  possibilities  of  life, 
Burbank  once  declared:  "There  is  no 
other  door  to  knowledge  than  the 
door  Nature  opens ;  there  is  no  truth 
except  the  truths  we  discover  from 
Nature.  We  pride  ourselves  on  our 
unmatched  commercial  and  mechani- 
cal progress,  but  behind  all  business, 
all   industry,   all  wealth  are  natural 


Edited  by  ELEANOR  WILLIAMS 

laws ;  the  pity  is  that  so  few  men  take 
time  to  go  back  to  original  sources  for 
interest  and  information,  but  that 
they  are  content  to  skim  the  surface, 
take  their  learning  second-hand,  and 
ignore  the  beauty  and  sublimity  and 
serenity  that  are  to  be  absorbed  from 
the  infinite  expressions  of  life  as  Na- 
ture unfolds  them  before  us,  if  we 
will  look  and  listen  and  attend."  His 
love  of  nature  leaps  through  the  pages 
poetically  as  well  as  scientifically:  "It 
would  take  very  little  of  the  time  you 
crowd  so  full  of  everything  else  for 
you  to  breathe  in  some  of  the  incense 
of  gardens,  to  feast  your  eyes  on  the 
calm  and  changeless  beauty  of  the 
hills,  to  rest  your  bodies  on  the  quiet 
beauty  of  the  earth,  and  to  heal  your 
souls  in  the  perfect  serenity  of  some 
unbroken  wilderness." 


Fine  Collection  of  Reproductions 

MASTERPIECES  OF  ITALIAN 
PAINTING  by  Francis  Pristera, 
Ph.  D.,  L.  H.  D.,  Professor  in  Ford- 
ham  University.  $3.00. 
This  folio  is  number  one  of  a  series 
which  promises  to  be  one  of  the  finest 
ever  given  the  general  public.  Good 
reproductions  of  fine  paintings  have 
always  been  almost  inaccessible ;  even 
fair  reproductions  have  demanded 
prohibitive  prices.  Professor  Pristera 
has  in  this  series  aimed  primarily  to 
bring  out  a  very  high  class  piece  of 
work  to  meet  worthily  a  demand  for 
such  in  this  country,  and  the  result 
attests  to  his  success.  This  first  folio 
of  Italian  masterpieces  contains  re- 
productions in  photogravure  of  a  very 
unusual  grade,  the  prints  being  mel- 
low, rich  and  clear,  conveying  admir- 
ably the  spirit  of  the  original  paint- 
ings. The  reproduced  paintings  are  of 
a  size  that  may  be  studied  in  detail 
with  pleasure,  and  are  bound  in  such 
fashion  that,  if  desired  for  framing, 
any  of  them  may  be  taken  out  with- 
out marring  the  appearance  of  the 
folio. 

Professor  Pristera  has  stated  im- 
plicitly that  only  those  painters  are 
to  be  included  whose  importance  in 
the  history  of  painting  is  recognized 
by  all  authoritative  students,  so  the 
series  actually  is  a  representative 
summary  of  the  masterpieces  of  Ital- 
ian painting.  This  first  folio  portrays 
the  vigorous  work  of  the  early  Floren- 
tine school,  the  work  of  Masaccio, 
Pollaiuolo,  Verocchio,  Ghirlandaio, 
all  painters  of  great  importance  whose 


reproduced  paintings  have  been  most 
difficult  to  find.  Botticelli  is  given 
predominant  space,  selections  made 
from  his  many  beautiful  works  to  il- 
lustrate the  range  of  his  genius.  Ac- 
companying the  reproductions  are 
brief  sketches  of  the  lives  of  the  vari- 
ous painters,  an  appreciation  of  then- 
contribution  to  the  art  of  painting, 
and  an  analysis  of  the  reproduced 
painting  or  paintings.  The  typogra- 
phy of  these  accompanying  sketches 
is  excellent,  quite  worthy  of  the  re- 
productions, going  to  make  the  folio 
as  a  whole  a  first  grade  contribution 
to  the  appreciation  of  art. 

The  series  of  Italian  masterpieces 
when  complete  will  include  one  hun- 
dred reproductions,  and  these  will  be 
published  in  monthly  portfolios  such 
as  this  first  one  on  the  Florentine 
school.  Subscription  terms  on  the 
entire  series  can  be  obtained  from  the 
publisher,  19  Barclay  stret,  New  York 
or  the  folios  may  be  purchased  indi- 
vidually at  S3.00. 

*     *     * 

Adventures  in  Antiques 
THE  JUNK  SNUPPER  by  C.  R.  Clff. 
ford.   MacMillan,  S4.00. 

The  "snupper"  is  one  who  finds 
quaint  and  valuable  things  in  junk 
heaps,  according  to  Mr.  Theodore 
Roosevelt,  who  invented  the  term. 
The  author  follows  closely  in  the ; 
snupping  tradition,  enjoying  to  the 
fullest  extent  the  oddities  and  humors 
of  hunting  for  bargains.  Perhaps 
there  is  no  other  game  so  alive  with 
surprises  as  the  antique  game.  Day 
by  day  different  values  arise.  A  tap- 
estry picked  up  in  some  little  out-of- 
the-way  place  in  Europe  is  suddenly 
worth  $25,000.  An  old  kitchen  uten- 
sil dug  out  of  the  junk  heap  is  worth 
hundreds  of  dollars.  The  endless  pos- 
sibility of  discovering  valuable  pieces 
gives  continued  zest  to  snupping.  Mr. 
Clifford  tells  rare  stories  of  people 
who  discover  valuable  odds  and  ends, 
as  well  as  of  those  lamentable  creat- 
ures who  cherish  worthless  treasures. 
There  is  a  freak  turn  to  every  adven- 
ture with  antiques.  So,  Mr.  Clifford's 
book  reads  like  a  story,  with  its  ele- 


Books    that    are    reviewed    in    the    Newi    Letter 

can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 

219  Foil  Street                    San  Fr.nciico,  Calif. 

June  4,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


ments  of  surprise  and  suspense.  Rap- 
idly he  jumps  from  one  experience 
with  antiques  to  another,  disjointed 
subjects,  but  somehow  connected  be- 
cause of  the  same  snupping  spirit, 
whether  old  furniture,  pottery,  books, 
autographs,  tapestries,  stamps,  quilts 
or  old  bonnets.  It  all  enjoys  the  same 
outlook.  To  the  serious  collector, 
these  stories  about  his  hobby  will 
prove  most  refreshing,  and  to  the 
amateur  in  antiques  they  will  be  not 
only  an  incentive  but  will  provide 
many  suggestions. 

*  *     * 

Charming  Reality 

OVERTAKEN  by  Lawrence  Rising. 

Cosmopolitan,  $2.00. 

Lawrence  Rising  always  succeeds 
in  gaining  a  vivid  sense  of  reality  in 
his  novels  through  an  easy  picturing 
of  life.  Through  his  phrases  there  is 
no  suggestion  of  effort,  of  painstak- 
ing reporting  on  life,  but  he  selects 
the  significant  from  reality  and  seems 
to  let  it  tell  itself  in  its  own  way.  His 
scope  of  writing  covers  a  sufficient 
amount  of  sensational  action  for  the 
most  restless  of  readers.  This  book 
was  conceived  while  he  was  taking  a 
vacation  trip  through  northern  Af- 
rica, and  the  idea  so  appealed  to  him 
that  he  began  to  write  it  at  once,  fin- 
ishing the  greater  part  of  it  before 
returning  to  New  York.  Roughly,  the 
tale  is  that  of  Vilma  Steinmetz,  who 
makes  a  strange  adventure  of  her 
life  in  combating  destiny.  But  the  de- 
tail alone  is  the  source  of  constant 
interest,  unusual  happenings  being 
woven  into  a  colorful  Morrocan  back- 
ground, as  well  as  Parisian,  and  that 
of  the  New  Yorker.  Mr.  Rising  shows 
his  intimate  acquaintance  with  for- 
eign scenes  equally  as  well  as  with 
New  York,  and  his  native  San  Fran- 
cisco. 

*  *     * 

A  New  Turn  to  an  Old  Theme 

THE  CONSTANT  WIFE  by  W.  Som- 
erset Maugham.  Doran.  82.00. 
This  drama,  as  played  by  Ethel 
Barrymore,  aroused  a  storm  of  suc- 
cess, but  it  is  of  the  type  that  for- 
tunately offers  to  the  reader  an  equal- 


CLUB 
AUTO  SERVICE  CO. 

Harry   A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Hay    and    Nipht 

t  ily    BiffhtMtllU S.I. 00  per  hour 

Chopping     ........       2.50  per  hour 

Short    Trips.    Taiicah    Rales 

PROSPECT 

1000  San  Francisco 


ly  brilliant  performance.  Its  captivat- 
ing comedy  to  some  extent  is  lost 
when  removed  from  the  stage,  of 
course.  But  its  sparkling  dialogue 
gains  upon  being  read,  approximately 
the  same  type  as  that  so  much  cov- 
eted by  enthusiasts  of  Oscar  Wilde. 
There  are  the  enjoyable  lightning 
turns  and  fresh  epigrams  always  so 
captivating  in  a  drama  of  society  life. 
A  very  modern  theme  runs  rampant 
through  the  play,  and  actually  tri- 
umphs in  the  end,  with  the  independ- 
ent wife  going  off  for  a  short  stay 
with  her  paramour,  the  unfaithful 
husband  being  placed  in  such  a  posi- 
tion that  he  is  utterly  helpless.  Of 
course  there  will  be  many  a  person 
who  would  have  preferred  to  have 
her  show  clay  feet  in  the  end,  and 
cleave  to  her  unworthy  husband, 
merely  for  the  sake  of  convention. 
But  this  unexpected  turn  is  quite  in 
keeping  with  the  spirit  of  the  play, 
which,  although  trifling  and  utterly 
capricious,  never-the-less  has  no  little 
sense  at  the  bottom  of  it. 

*  *     * 

Black  Evangelists 

THE  FIELD  GOD  and  IN  ABRA- 
HAM'S BOSOM  by  Paul  Green. 
McBride,  $2.00. 

Paul  Green  has  won  such  distinc- 
tion in  his  field  of  negro  writing  that 
his  dramatic  effects  have  been  likened 
to  those  of  O'Neill.  There  is  the  same 
dramatic  poignancy  and  vigorous  life. 
In  Abraham's  Bosom  has  attracted 
the  play-going  public  through  its 
New  York  presentation — a  play  deal- 
ing with  negro  life  on  the  South  Caro- 
lina coastal  plain.  Abraham  McCranie, 
an  intelligent  negro,  gropes  toward 
the  leadership  of  his  race.  He  at- 
tempts to  bring  freedom  of  the  soul 
and  of  the  mind  to  his  race — a  latter 
day  Moses,  whose  tragedy  it  is  that 
his  people  do  not  care  to  find  the 
promised  land  he  so  fervently 
preaches  to  them. 

The  Field  God  is  a  play  of  equal 
dramatic  possibilities,  but  of  a  differ- 
ent type.  Both  plays  carry  the  tense 
evangelic  spirit  of  the  negro,  al- 
though the  latter  play  is  centered 
about  the  poor  white  farmers  of  the 
Carolina  plains.  Paul  Green  succeeds 
in  putting  reality  into  his  southern 
jargon,  as  well  as  into  the  action, 
which  is  rather  crudely  realistic.  Any- 
one interested  in  negro  life  and  in 
the  negro's  problems  will  find  the 
plays  most  interesting,  especially  in 
this  O'Neill  manner  of  treatment. 

*  *     * 
Fancy  Vs.  Necessity 

ORANGE  STREET  by  S.  P.  B.  Mais. 

Brentano's,  $2.00. 

And  why  Orange  street?  The  ex- 
planation: "There  are  three  types  of 
people  in  the  world,  the  Orange  type, 


I  lie  Street  type,  and  the  Orange  Street 
type.  The  Orange  type  are  always  in 
love  with  color  and  beauty,  they  are 
the  Maries,  the  beachcombers,  those 
who  arc  content  to  enjoy.  .  .  Then 
there  are  the  street  type,  who  are  so 
frightened  of  life  that  they  dare  not 
ever  leave  off  rushing  to  and  fro  in 
the  streets,  trying  to  earn  enough 
money  to  leave  their  families  safe 
from  the  workhouse.  They  dare  not 
ever  lift  up  their  eyes  to  beauty,  they 
never  enjoy  anything,  they  just  exist 
in  a  state  of  constant  terror  as  if  an 
earthquake  were  on  the  point  of  ob- 
literating them.  And  there  is  the  Or- 
ange Street  type,  in  which  the  enjoy- 
ing half  is  never  wholly  dead.  These 
are  always  wanting  to  escape  from 
the  street,  but  the  street  holds  them 
firm.  They  take  pride  in  doing  their 
duty  and  yet  their  eyes  ache  for  a 
sight  of  the  orange  land.  They  have 
a  vision,  but  they  never  attain  to  it. 
These  are  the  happiest,  for  they  do 
not  refuse  to  face  both  sides  of  life. 
They  alone  realize  that  the  fight  is 
everything,  that  the  reward  does  not 
lie  in  victory,  but  in  the  conflict  it- 
self. Nigel,  the  hero  of  the  book,  is 
of  the  latter  type,  a  director  of  pub- 
licity, a  typical  Babbitt,  moving  in 
the  murky  atmosphere  of  London. 
His  wife,  beautiful  and  selfish,  closes 
off  a  beautiful  life  to  him  on  one 
hand,  and  his  office  does  on  the  other. 
He  fluctuates  between  dreams  and 
duty,  and  finally  sacrifices  himself  at 
the  shrine  of  his  wife  in  order  to 
make  her  life  tolerable  instead  of  his 


A  man  recently  fainted  three  times 
at  his  own  wedding.  It  was  no  use, 
however.  They  waited  until  he  came 
round  the  third  time  and  then  went 
on  with  it. — London  Opinion. 


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14 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  4,  1927 


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Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

Building  Roads  to  Suit  Vehicles 

For  a  long  time  highway  officials 
insisted  that  motor  vehicles  should 
be  adapted  to  the  highways  but  now 
the  highway  departments  are  trying 
to  adapt  the  highways  to  the  vehi- 
cles and  the  traffic,  asserted  Prof.  T. 
R.  Agg,  of  the  highway  engineering 
division  at  Iowa  State  College  and 
chairman  of  a  committee  of  the  High- 
way Research  Board  of  the  National 
Research  Council,  at  a  recent  meeting 
of  the  metropolitan  section  of  the  So- 
ciety of  Automotive  Engineers  in 
New  York.  Limitation  of  loads  and  of 
sizes  of  vehicle  must  necessarily  con- 
tinue as  a  safeguard  to  the  existing 
investment  in  highways,  but  regula- 
tions in  this  regard  are  made  as  lib- 
eral as  conditions  allow. 

The  new  conception  of  the  function 
of  highway  systems  has  made  it  im- 
perative that  highway  engineers  ob- 
tain a  clear  understanding  of  the  in- 
ter-relation of  the  highway  and  the 
vehicle,  that  is,  the  reciprocal  effect 
of  the  road  and  the  vehicle  upon  each 
other. 

Low  and  intermediate  types  of  road 
surface  wear  tires  from  four  to  ten 
times  faster  than  high-type  road  sur- 
faces, and  surfaces  of  loose  angular 
stone  may  produce  twenty  times  the 
wear  on  the  tires  caused  by  high-type 
surfaces.  The  most  economical  road 
grade,  as  a  general  principle,  said 
Professor  Agg,  is  one  that  will  allow 
a  vehicle  to  ascend  in  high  gear  at  the 
most  efficient  engine  speed  and  to  de- 
scend without  the  use  of  brakes  and 
without  attaining  excessive  speed. 

The  best  type  of  car  road  for  heavy 
traffic  is  a  concrete  road  12  inches 
thick  that  has  about  40  pounds  of 


steel  reinforcement  in  each  square 
and  with  slabs  laid  in  lanes  about  10 
feet  wide  so  articulated  that  more 
lanes  can  be  added  if  needed  and  with 
expansion  joints  every  35  feet.  On 
heavily  traveled  roads  each  foot  of 
distance  saved  will  justify  an  expen- 
diture of  at  least  $60  and  this  should 
be  borne  in  mind  when  the  shortening 
of  distance  entails  heavy  grading  or 
other  expense.  When  a  road  grade 
requires  the  shifting  of  gears  and  ex- 
cessive use  of  the  brakes,  extra  cost 
of  gasoline  and  tire  wear  will  result 
and  can  be  estimated.  This  extra  cost, 
however,  may  be  less  than  that  of 
traveling  the  extra  distance  required 
to  secure  a  lower  rate  of  grade. 

The  cost  of  any  type  of  road  is  the 
aggregate  of  the  expenditure  required 
to  build  the  surface  and  to  keep  it  in 
a  condition  of  maximum  serviceabil- 
ity over  an  indefinite  period  of  years. 
*     *     * 

To  Classify  Fleet  Operating  Costs 

With  a  view  to  preparing  a  uniform 
basis  for  keeping  the  operating  costs 
of  fleets  of  motor  vehicles  so  that  the 
costs  of  one  fleet  can  be  compared 
item  by  item  with  those  of  another 
fleet,  the  accounting  subcommittee  of 
the  committee  on  fleet  operation  and 
maintenance  of  the  Society  of  Auto- 
motive Engineers  has  undertaken  to 
collect  all  available  data  on  the  classi- 
fication of  truck,  taxicab  and  motor- 
coach  operation  as  developed  by  large 
operators  and  various  associations. 
From  these  data  will  later  be  selected 
all  items  of  operating  cost  that  it  is  be- 
lieved should  be  included  in  a  stand- 
ard system. 

One  of  the  first  requisites  is  thought 
to  be  a  clear  definition  of  the  terms 
used  in  the  classification  and  just 
what  items  of  expense  the  terms  in- 
clude. 

When  a  uniform  classification  of 
cost  items  has  been  developed,  it  is 
believed  that  direct  comparison  of 
costs  can  be  made  by  companies  oper- 
ating the  same  type  of  vehicle  under 
approximately  the  same  conditions 
and  that  by  making  such  comparisons 
the  relatively  high  items  of  costs  in 
operation  and  maintenance  of  any 
given  fleet  can  be  detected  and  re- 
duced. 


So  Would  We 

A  young  woman  walked  into  a 
bank  the  other  day  and  stepping  up 
to  the  window,  said: 

"I  would  like  to  open  an  account  at 
this  bank,  please." 

"We  shall  be  very  glad  to  accom- 
modate you,"  said  the  teller.  "What 
amount  do  you  wish  to  deposit?" 

"Oh,"  she  said,  smiling,  "I  mean  a 
regular  charge  account  such  as  I  have 
at  the  department  stores." — Stanford 
Chaparral. 


June  4,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


The  Dreamer 

The  night  wind  at  my  window 
Taps  with  a  sleeping  rose — 

"0  wider,  open  wider, 
And  hold  me  close!" 

What  disembodied  spirit 

In  league  with  winds  and  flowers 
Goes  woefully  a-wandering 

This  hour  of  hours? 

My  mother's  soul  is  sleeping 
(Sleeps  calm,  sleeps  true)  ; 

Contented  is  my  father's 
Spirit,  too: 

No  sister  I,  no  brother, 

No  dear,  dear  friend  to  mourn ; 
I  am  not  one  who  paces 

His  garden  walk  forlorn. 

Again  the  wind  at  my  window 
Taps  with  that  dreaming  rose — 

"0  wider,  open  wider, 
And  hold  me  close !" 

— By  A  in  the  Adelphi. 


The  Mad  Outlaw 

I  am  the  Flood — 

'Mid  far  mountain-ways  born 

On  an  unforeseen  morn 
In  the  lair  of  the  snow-mother's  brood ; 

I  was  sired  by  the  storms, 

Swiftly  nursed  in  the  arms 
Of  the  pitiless  rains  of  my  blood. 

The  mad  outlaw — the  flood — 

I  must  go — I  must  flow, 

Tho  I  crush  as  I  grow  — 
Devastation's  my  Gargantuan  mood. 

In  my  turbulent  path, 

Seas  I  spawn  when  my  wrath 
Spends  itself  where  your  cities  have  stood. 

Make  way  for  the  flood — 
Make  way,  towns  and  meadows, 
Make  way ! — for  my  mood  knows 

No  walls  which  man-made,  long  have  stood. 
Unharnessed  I  pour 
O'er  the  velvet  green  floor 

Of  your  pastures,  where  cattle-clans  stood. 

I  am  the  flood  ! 

Ye  will  build  but  in  vain 

Walls  to  curb  me  again. 
Ere  the  poison  is  purged  from  my  blood, 

Self-scourged  I  must  go 

Till  my  lover  I  know 
I  am  mate  of  the  great  sea — the  flood. 

— Lvdia  Comhourst  in  Arkansas  Gazette. 


LOU  W.  SARTOR.  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All  Popular  Brands   Eastern   and  Western   Oils 

New  Method  Washing  and  Polishing 

Equipped    With    Latest  Type  Hydraulic   Lifts 

Oilinjr  and  Greasing — Battery  Service 

AT   CALPET    GAS   STATION 

Post  and  Franklin  Streets  San   Francisco,   Calif. 


GRAYSTONE    130 


OPEN   DAY  AND  NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction   with 

St.   George  Garage,  410   Bush   St.  Monarch   Garage.   1361    Bush  St. 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


Take  Your  Kitchen  Camping  * 

The  Utility  Auto  Kitchenette 

provides  all  the  comforts  of  home  and  makes  camp- 
ing a  real  pleasure.  Table,  stove,  oven,  ice  box  and 
pantry — all  combined  in  a  strong  metal  cabinet.  It 
can  be  carried  on  running  board  or  trunk  rack  of  any 
automobile.    Weighs  only  sixty-five  pounds. 

Sold  by  All  Dealers  in  California 

Send  for  illustrated  literature  describing  Utility  Kitchenette 


UTILITY  AUTO 
KITCHENETTE 


'It's  the  Camper's 


Riddle  Sheet  Metal  Works 

1073  Folsom   Street 

San  Francisco,  Calif. 

Open  Saturday  all  day. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  4,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY   10TH,   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111.776,5G7.4G 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund    over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21rt  Streets 

PARK-PKESIDIO  BRANCH Clement  St.  and  7th  Ave. 

1IAIGHT  STREET  BRANCH llaichi  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  UUoa  St. 

Interest  paid  on  D~pos:':s  at  the  rate  of 

FOUR  AND  ONE-QUARTCn  (41 .,')  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  CE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD   OFFICE:    TORONTO.  CANADA 
Paid   Up  Capital   $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued  :  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK:  PORTLAND,  ORE.;  SEATTLE. 
WASH.:  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      450    California    Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manager  Asst.  Manager 


Compensation,    General    Liability,    Plate    Glass,    Accident    and    Health, 
Fidelity  and   Surety,    Burglary,    Automobile   Insurance 


Branch    Office    Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.     GASHOLDERS.     SMOKESTACKS.     ETC. 

San    Francisco,   Calif.  Lob  Angeles,    Calif. 

444  Market  Street  5717  Santa   Fe  Avenue 


(California  Aiibrrti&rr. 

TRANSCONTINENTAL  HIGHWAY 
EXPOSITION  EDITION 

A  beautiful  number  devoted  to  the 
opening  of  the  Victory  Highway 
and  the  Reno  Exposition. 
Brimming  with   articles  of  current 
and  historical  significance. 
Splendidly  illustrated. 

To  be  Issued  June  25th 

ORDER  YOUR  COPIES  NOW -50c 


mance 


"Proof  that  our  business  life  has  an  underlying  vitality 
of  surpassing  strength  is  shown  clearly  by  its  ability  to 
cope  successfully  with  a  series  of  unfavorable  factors 
which  in  a  weaker  situation  might  well  have  caused  de- 
pression," is  a  recent  comment  made  by  a  leading  busi- 
ness group,  continuing  this  statement  with  the  observa- 
tion that  "in  spite  of  floods,  cyclones,  the  coal  strike,  low 
price  of  steel,  over-production  in  oil,  financial  turmoil  in 
Japan  and  political  upheaval  in  China,  conditions  are 
essentially  sound,  and  we  ought  to  have  for  the  imme- 
diate future  a  wholesome  business. 

"Our  credit  situation  is  sound ;  consequently  our  money 
situation  is  in  good  shape.  Deflation  of  commodity  prices 
has  prevented  commodity  speculations.  Our  largest  enter- 
prises are  in  a  strong  financial  position,  our  foreign  trade 
situation  is  encouraging,  and,  while  the  problems  of  the 
present  are  enormous  and  demand  the  highest  type  of 
skill  for  their  discreet  handling,  there  is  nothing  apparent^ 

to  unnerve  us." 

*  *     * 

State  Corporation  Commissioner  J.  M.  Friedlander  has 
issued  a  request  that  prospective  investors  who  are  ap- 
proached by  or  receive  mail  from  certain  persons  ora 
companies  offering  stock  communicate  with  the  corpora- 
tion department  offices  at  Sacramento,  San  Francisco  or 
Los  Angeles. 

He  stated  it  is  his  desire  to  determine  if  these  individ- 
uals or  companies  are  conforming  with  the  Corporate 
Securities  law.  The  names  of  the  persons  and  companies 
referred  to  came  to  the  attention  of  the  department  in 
advertisements  appearing  in  a  periodical  published  out- 
side California,  but  which  is  circulated  in  this  state. 
These  names  follow: 

T.  G.  Shaw,  Vitek  Oil  Company  of  Texas,  Thomas  H.j 
Gray,  Coleman  &  Co.,  Henry  O.  Stephens,  Texas  Royalty  '< 
Exchange,  King  of  Wildcats,  The  Advance  Company,! 
Griffith  &  Company,  Inc.,  C.  W.  Webster,  Kercheval  Pro- 
duction Company,  all  of  Fort  Worth  Texas;  Young  & 
Hawley,  Chechako,  George  T.  Maher,  Nunn-Stubblefieldj 
Oil  Co.,  H.  W.  Bleam  Enterprises,  Amarillo  Stock  Ex-J 
change,  all  of  Amarillo,  Texas;  Columbia  International! 
Corporation,  Ltd.,  Western  World  Securities,  Inc.,  Wee-J 
pah  National,  Frank  M.  Maloney,  all  of  Reno,  Nevada  a 
Macom  &  Company,  Weepah  Gold  Mines  Company,  Conl 
solidated  Stock  Exchange,  Purple  Sage  Oil  Corporation,! 

all  of  Denver. 

*  *     * 

At  the  annual  election  of  the  San  Francisco  Stock  and 
Bond  Exchange  Institute,  held  last  week,  Paul  de  Fre- 
mery,  of  de  Fremery  &  Company,  was  elected  president;] 
Roy  Ross,  vice-president;  Frank  J.  Campbell,  treasurer; 
and  Ruth  Kapelsky,  secretary.  The  members  elected  tM 
the  Institute  board  of  directors  are:  A.  E.  Kennedv.  R. 
J.  Bushfield,  T.  L.  Turnbull,  Lois  A.  Torrey,  B.  T.  Elkins, 
R.  J.  Sylvester. 

President  de  Fremery  succeeds  A.  J.  Lundberg  of  JJ 
Barth  &  Company,  to  whom  belongs  the  distinction  ofl 
being  the  first  president  of  the  Institute.   Lundberg  held 
this  office  for  two  consecutive  terms.    The  officers  and 
members  of  the  board  of  directors  took  office  June  1. 

The  San  Francisco  Stock  and  Bond  Exchange  Institute,! 
modeled  after  the  New  York  Stock  Exchange  Institute, 
is  now  in  its  second  year.  The  Institute  will  soon  give  its] 
third  semester  of  educational  courses  on  financial  busi- 
ness procedure  and  organization.    Employees  of  member 
firms  of  the  Exchange  are  members  of  the  Institute. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c.  SI.    35c.  50c.  75c   $1.00.  $1.50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical   People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


Utyuuj  Ij^cujlLu,  OfWpdy 


400  POST  ST..  S.  F. 
Garfield  234 
CLIFT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch  11   a.  m.  to  2  p.  m.    (a  la  carte).    Private  Dining  Rooms 
for  Banquets   and    Parties,   Seating   75    to    100   People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin  Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays.    Luncheon    $  .75 

<11:30   to   2    p.  m.) 
Dinner.  Week  Days  &  Sundays  1.50 


No    visitor    Should    Leave    the    City 

Without  Dining  in  the   Finest 

Cafe    in    America 


Our   Main    Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 


93  Third    Avenue.   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
11 :30  a.  m.  to  2:00  p.  m. 
5 :30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4  :30  to  8 :30  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half   Block  from   Highway 


11-Mile   House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    8:00    A.M.   TO    11:00  P.M. 
Unsurpassed    Cuisine 
CARL    LEONHARDT 

Formerly  of  Golden  Gate  Park  Casino 


Parisian  Dyeing  and  Cleaning 


MME.  M.  S.  E.  LEE 

Parisian   Dyeing  and   Cleaning 


583    Post   Street 
In  Virginia  Hotel 


San    Francisco 
Phone   Franklin   2510      j 


ICE  CREAr% 
CANDY 
PASTRY 


CrijiUn* 
1100         1101         1101 


BREAKFAST 
LUNCHEON 
DINNER 


w 


LA   CASA   BIGIN 

441   STOCKTON  STREET    (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 


ITALIAN 
Dancing  from  6 


CUISINE 
p.  tn.  to  1  . 


THIRD     STREET     GARAGE 

STERLING    ANDERSON.    Manager 

Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW    FIREPROOF   GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


1140    GEARY   ST, 


TEL.  GRAYSTONE  42«6 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Blacksmithtng. 


AUTO  FENDER  AND  RADIATOR  WORKS 


Healthfulness,  Cleanliness,  Care,  Economy! 
This  is  the  "four  square"  service  motto  of 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 
250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo  1488 


San  Francisco 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel— 771  to  777  Valencia  St.,  Bet.  18th  and  19th  Sts., 
San  Francisco.     Phone  Market  64 


MADE  TO  ORDER  ONLY 

IhosHKeai         shirts  IhosUSeaf 

^nw  ™'obsEs  ^my 

Large  Assortment  of  Imported  Fabrics 


25    Kearny   Street 


Phone   Kearny  3714 


rSanFran<is<<»  Slomge  Company  prospect^ 

STORAGE 

MOVING.  PACKING.  SHIPPING 

ft  SUTTER  Ma  HYDE  i  LEAVENWORTH  STS 


Carq 


uinez 


Bridg< 


The  World's  (greatest  Highway  Span 

NOW  OPEN 

The  short  way  between 

San  Francisco  Bay  area 

and  points  north 


<2\o  Jerries         ^  "Delays 


AMERICAN  TOLL-BRIDGE  CO. 


525  Market  St. 

San  Francisco,  Ca 


Oscar  H.  Klatt,  President 
Pbone  Douglas  8745 


SAIL  TO  NEW  YORK 


SISTER    SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-he-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo.  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
er tad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  /one.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing:  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $i»  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  (880.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  ECUADOR.  June  11th;  SS  COLOMBIA,  July  9th.  From  New  York: 
SS  COLOMBIA,  June  4th;   SS  VENEZUELA,  June  25th. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
or  ticket    agent,   or   write   to 

PANAMA  MAIL  S.  S.  CO. 

518  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


HOTEL   DEL  CORONADO 

SUMMER  RATES 

Effective  all  season  when  climatic 
conditions  most  ideal  for 

AQUAPLANING,  BOATING,  SWIMMING 
MOTORING,  GOLF,  TENNIS 

Indoors,  loo,  entertainment  of  a  high  char- 
acter is  provided  each  evening,  including 
dancing  except  on  Sunday  nights. 

San  Francesco  Airent   is 
L.  E.   CARLILE.  2   PINE  STREET 

MEL  S.  WRIGHT,  Manager 
Coronado  Beach,  California 


"A  Six-Pointer 


"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point   1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  bv 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


$5.00  PER  YEAR 


SAN  FRANCISCO 


"LA  CAUYADA" 

From  the  Painting  of  Hanson  Puthvff 


HALF  DOME  and  MIRROR  LAKE 

Yosemite,  California 


I'lwlo  by  Moulin 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser 
Is  now  printed  and  published   weekly  by  Fre<l*->-i<'i<-    ai*' 
California,   Postoffice  as  second-class  matter. 


Established  July  2)1.  1856 


:   ;    ;/"" '-:'■'   !    '  ■■  l.M«^™^ 


London  Off  ,ce :     Street  &   Co..  ,30  CornhiH     E.    C.    London.    England. 
So.00.     Foreign,  one  year.  $6.00.     Canada,  one  year.  $6.00 


Entered   at  San    Francisco, 
Subscription    Rates    (including   postage),    one   year, 


Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  JUNE  11,  1927 


No.  24 


Notes  on  Air  Mail  Service  in  Europe 


By  Ernest  F.  Rixon 


Do  you  know  that  flying  is  the  most  exhilarating,  the 
most  intriguing  and  captivating  sport  in  the  world?  How 
many  times  since  early  childhood  have  you  longed  to 
stretch  out  your  arms  and  fly  away  like  Peter  Pan  from 
the  nursery  window — soar  over  the  smoking  chimney 
pots  and  land  in  a  fairy  land  miles  and  miles  away? 

Just  after  the  Great  War,  the  company  that  is  now  the 
Air  Union,  started  daily  flights  between  London  and 
Paris.  As  passengers  were  few,  most  of  the  fleet  was  en- 
gaged in  carrying  newspapers  between  the  two  cities  in 
the  very  early  morning. 

Just  as  the  modern  passenger  steamship  differs  from 
the  early  cockleshell  that  first  crossed  the  Atlantic,  so  do 
the  great  16-seater  luxury  'planes  appear  grandiose  in 
comparison  to  those  first  aeroplanes.  Today  when  you 
step  into  a  giant  Air  Union  liner,  you  will  gasp  at  the 
comfort  of  its  armchairs,  its  unhampered  view  and  utter 
cleanliness. 

Gone  are  the  days  of  smelly  cabins,  windows  that  could 
not  open  and  panels  that  vibrated.  You  are  more  com- 
fortable than  in  a  Pullman  train.  Half-an-hour  over  Kent 
and  Sussex  where  everything  looks  green — fields,  trees 
and  hedges.  Half-an-hour  above  the  blue  Channel  with 
the  fishing  smacks  gliding  over  the  ripples  and  then  to 
the  yellow  northern  coast  of  France,  past  Paris  Plage, 
past  Beauvais,  famous  for  its  cathedral  tower  and  old- 
time  tapestries  to  the  Oise  and  Seine.  Suddenly  you  will 
see  the  Eiffel  Tower  gleaming  in  the  distance  and  your 
'plane  circles  quickly  down  to  land  on  the  aerodome  below. 

That  afternoon  you  will  dream  of  birds  and  aeroplanes. 
Your  friends  will  smile  because  they  will  know  that  you 
have  been  bitten  with  the  love  of  the  air.  Two  days  later 
you  will  probably  join  an  Air  Union  liner  bound  for  the 
Mediterranean  coast — for  Cannes  or  Monte  Carlo  or  for 
Marseilles — most   cosmopolitan  city  in  the  world. 

That  afternoon  you  will  meet  the  minstral  of  the  Midi. 
Do  not  be  frightened,  you  will  not  feel  that  curious  wind 
n  a  modern  liner;  you  will  land  for  a  few  minutes  at 
Lyons,  where  gourmets  say  that  the  food  is  the  best  in 
Europe  and  later  you  will  be  traversing  the  garden  of 
France,  where  spring  flowers  are  unrivalled,  vineyards  su- 
»renie  and  where  the  sun  shines  when  London  is  shroud- 
id  in  fog. 

In  claiming  to  be  the  first  Air  Line  in  the  world.  Air 
Union  traces' its  inception  to  the  first  flight  made  across 
the  English  Channel.  On  July  25.  1909,  Louis  Bleriot.  one 
3f  its  founding  directors,  using  a  tiny  monoplane  of  25 
horse  power,  made  this  historic  flight,  and  from  this  be- 
ginning the  present  Cross-Channel  Air  Services  have  de- 
veloped, carrying  30,000  passengers  yearly. 


Today,  Air  Union,  with  its  large  fleet  of  luxurious  pas- 
senger aeroplanes,  many  over  1,000  horse  power,  its  wide- 
spread services  and  connections  throughout  Europe,  still 
maintains  its  proud  boast  in  a  double  sense  of  being  the 
first  air  line  in  the  world. 

One  of  the  most  important  matters  in  running  success- 
ful air  lines  is  the  careful  selection  of  pilots.  Air  Union 
pilots  are  chosen  only  after  an  exhaustive  technical  and 
medical  examination  which  is  periodically  renewed  and 
their  names  are  world  famous. 

As  the  smoothness  of  a  passage  depends  to  a  large  ex- 
tent on  the  handling  of  the  aeroplane,  the  pilots  have  been 
trained  to  study  the  comfort  of  their  passengers  and  no 
"stunt"  flying  is  indulged  in. 

Each  pilot  has  been  flying  on  his  own  route  for  a  long 
period  and  knows  every  inch  of  the  ground  beneath  him. 
He  takes  an  interest  in  his  profession,  which  he  does  not 
consider  dangerous.  He  is  usually  married,  has  the  same 
responsibilities  as  any  other  man  and  wants  to  please  his 
passengers.  The  engineer  on  board  is  the  captain's  mate 
and  can  take  over  if  necessary.  His  job  is  to  keep  the 
engines  perfect,  and  he  does  it. 

London-Paris 

Line  opened  1920.  Distance  250  miles.  Two-and-a-half 
hours  flying  time.  Route  followed :  Croydon  Aerodrome- 
Sevenoaks-Maidstone-Ashford-Folkestone-English  Chan- 
nel-Etaples-Abbeville-Poix  -  Beauvais  -  Le  Bourget  Aero- 
drome. 

Paris-Lyons 
Line  opened  1923.  Distance  325  miles.  Three  hours  flying 
time.    Route  followed:  Le  Bourget  Aerodome-Fountaine- 
bleau-Auxerre-Avallon-Beaune-Chalon-Macon-Bron  Aero- 
drome. 

Lyons-Geneva 

Line  opened  1923.  Distance  110  miles.  One  hour  flying 
time.  Route  followed :  Bron  Aerodrome-Amberieux-Belle- 
garde-Cointrin  Aerodrome. 

Lyons-Marseilles 

Line  opened  1923.   Distance  240  miles.   Two  hours  fly- 
ing time.  Route  followed :  Bron  Aerodrome-Rhone  Valley- 
Vienna-  Valence-Avignon-Marignan  Aerodome. 
Antibes-Ajaccio 

Line  opened  1922.   Distance  210  miles.   Two  hours  fly- 
ing time.    Route  followed:  Hydroplane  Station  Antibes- 
Nice-Monte  Carlo-Calvis-Hydroplane  Station  Ajaccio. 
Ajaccio-Tunis 

Line  opened  1927.  Distance  480  miles.  Four-and-three- 
quarter  hours  flying  time.  Route  followed:  Hydroplane 
Station  Ajaccio-Corsica-Straits  of  Bonifacio-Sassari-  Isl- 
and of  Sardinia-Cagliari-Gulf  of  Cagliari-Bizerta-Hydro- 
plane  Station  Tunis. 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  11,  192' 


Progressive  San  Francisco 

Lndoubtedly  paramount  in  the  items  of  civic  interest 
during  the  week  have  been  the  bond  issue  proposals  for 
the  Tuesday  election,  June  14.  Individually,  these  items 
are  the  Bernal  Cut,  the  War  Memorial,  the  development 
of  the  Municipal  Railway,  and  the  Spring  Valley  Pur- 
chase.  Each  proposal  seems  assured  of  support. 

In  the  matter  of  the  Bernal  Cut,  San  Francisco  is  un- 
deniably committed  to  the  construction  of  several  boule- 
vards and  arterial  highways  down  the  peninsula,  one  of 
which  is  the  Bernal  Cut.  Every  week-end  demonstrates 
the  decided  need  for  more  highway  development  in  this 
direction.  There  are  128,000  motor  vehicles  registered  in 
the  city,  and  this  number  is  being  rapidly  augmented 
daily.  With  the  rapid  increase  in  automobiles,  the  traffic 
difficulties  must  increase  in  proportion.  The  peninsula 
must  not  be  permitted  to  become  a  bottle  neck.  Arteries 
must  be  provided  to  meet  the  onrush  of  heavier  traffic, 
and  the  Bernal  Cut  will  materially  aid  in  meeting  this  ne- 
cessity. 

The  War  Memorial  project  should  not  be  mistaken  to 
be  merely  another  empty  civic  monument.  The  present 
war  memorial  plans  call  for  the  erection  of  a  municipal 
opera  house,  veterans'  hall  and  a  memorial  court  on  the 
double  block  immediately  west  of  the  City  Hall.  This 
acquisition  could  not  but  reflect  creditably  the  city  and 
citizens  who  erected  it,  but  would  serve  a  definite  need  as 
well. 

From  the  standpoint  of  future  unification,  the  addi- 
tions, extensions  and  betterments  proposed  in  the  bond 
issue  for  the  Municipal  Railway  cannot  be  ignored.  Look- 
ing toward  the  future,  they  are  almost  imperative.  San 
Francisco  has  become  definitely  committed  to  develop 
her  street  car  system.  Municipal  projects  of  this  nature 
cannot  stand  still.  They  must  keep  pace  with  the  growth 
of  the  city.  The  operation  of  public  utilities  by  cities  has 
long  been  the  inspiration  for  many  debates.  But  argu- 
ments of  this  nature  are  not  particularly  germane  to  the 
present  subject.  The  fact  of  the  matter  is:  San  Fran- 
cisco's Municipal  Railway  is  only  half  built.  Before  any 
accurate  conclusion  may  be  reached,  a  thorough  test  must 
be  made  of  this  business  venture  on  the  part  of  the  city. 
In  the  meantime,  the  development  of  the  system  must  be 
carried  out. 

The  Spring  Valley  Purchase  has  occasioned  a  deal  of 
controversy.  Chief  among  the  attacks  upon  its  theoretical 
operation  by  the  city  has  been  the  indictment  that  politi- 
cal administration  of  public  utilities  is  neither  efficient 
nor  good  business.  In  the  main,  obviously,  this  statement 
is  true.  But  if  present  tendencies  mean  anything,  the  day 
of  political  administration  of  such  utilities  is  virtually 
past.  There  have  been  too  many  bitter  lessons  from  just 
such  examples.   The  public  has  become  more  wise. 

But  aside  from  the  controversial,  the  purchase  of  this 
water  supply  should  benefit  the  city.  San  Francisco 
water  rates  are  extremely  high.  A  few  years  hence,  with 
the  output  of  this  water  source  exercised  to  its  economic 
capacity,  the  result  of  the  acquisition  cannot  help  but  be 
beneficial. 

San  Francisco's  age-old  controversy  always  manages 
to  creep  in  somewhere.  The  concensus  of  city  opinion, 
however,  indicates  that  the  present  initiative  ordinance 
deserves  no  support.   It  is  merely  a  re-stirring  of  the  old 


problem.    The  administration  of  this  question  for   the 
present,  at  least,  is  tolerable.    Better  leave  it  as  it  is. 

*  *     * 

Notice  Anv  Difference? 

Today  marks  the  end  of  Clean  Up  Week.  We  merelj 
ask  the  question  because  it  is  entirely  possible  that  gooci 
many  San  Franciscans  will  not  have  noticed  a  single  alter- 
ation or  a  single  soot  stain  washed  from  the  city's  grimy 
face.  That  is  not  the  fault  of  those  who  have  sponsored 
the  seven  days  of  soapsuds  and  scouring  brushes.  It  is 
the  fault  of  a  pair  of  very  poor  eyes. 

A  great  deal  has  been  accomplished  by  this  week's  ef- 
fort to  make  a  cleaner  city.  Literally  tons  of  rubbish 
have  been  collected  and  disposed  of.  Many  backyards 
have  been  cleaned  up  and  been  eradicated  of  weeds.  The 
tests  of  the  success  of  Clean  Up  Week  are  not  those  that 
meet  the  casual  eye.  Besides,  this  pail  and  brush  cam- 
paign was  not  to  beautify  the  obvious.  It  was,  one  might 
say,  to  wash  the  city  behind  the  ears.  Certainly  the 
washers,  if  nobody  else,  can  be  satisfied  with  the  week's 

success.   We  ought  to  have  another  every  week. 

*  *     * 

Healthy,  Anyhow! 

One  consolation  we  may  tuck  into  our  vest  pockets  is 
that  today's  generation  is  healthier  than  have  been  any! 
of  the  countless  generations  before  it.  Said  a  leader  in 
the  Nurse  groups  concentrated  in  convention  here  thisi 
week:  "This  much  maligned  jazz  age  is  a  healthy  age.l 
Short  dresses  and  gauze  hose  have  been  a  bonanza  of 
health  for  women,  instead  of  a  perpetual  threat  as  the 
alarmists  predicted  a  few  years  ago.  Jazz  and  speed; 
merely  mean  that  the  healthful  exercise  of  dancing  andi 
motoring  has  become  a  national  habit." 

This  statement  may  be  entirely  true.  We  have  the) 
dumps  occasionally  ourselves,  but  perhaps  our  run-downi 
feeling  is  an  isolated  case.  We  have  been  able  to  noticei 
one  thing,  however.  Every  day  there  is  something  doing. 
We  go  to  the  theater,  take  in  a  banquet,  visit  a  couple  of 
parties  in  the  evening,  go  for  a  ride,  read  the  papers,  try 
to  keep  up  with  the  Saturday  Evening  Post  and  generally 
take  our  place  as  a  solid  citizen  in  this  wealthy  munici- 
pality. We  even  have  our  avaricious  moments  when  we1 
actually  set  out,  hot-foot,  after  a  few  loose  sheckels.  But 
don't  think  for  a  moment  we  are  equal  to  it.  In  the  en4 
the  race  beats  us;  we  never  beat  it.  And  every  time  we 
sit  clown  to  read,  the  thought  persists.  "This  may  be  the 
healthy  and  wealthy  way  to  travel,  but  wouldn't  it  be] 
pleasant  to  just  stop  long  enough  sometime  to  have  some 
of  the  plain,  old-fashioned,  genuine  fun.    It  would,  yesjj 


United  at  Last 

Only  four  clays  more  and  Berkeley  and  San  Francisco 
will  be  united  with  the  inauguration  of  the  Berkeley-San 
Francisco  Direct  Auto  ferry  service  by  The  Golden  Gate 
Ferry  Company;  an  achievement  finally  consummated 
after  long  months  of  battling  between  The  Golden  Gate, 
Ferry  Company,  supported  by  practically  every  count] 
and  civic  organization  in  the  Bay  districts,  and  a  rival 
concern. 

Probably  the  most  gigantic  undertaking,  in  the  eon-1 
struction  of  the  new  ferry  service,  was  the  building  of  thei 
concrete  causeway  and  pier  extending  three  and  one-half 
miles  out  on  the  bay  from  the  foot  of  University  avenue, 


.ine  11,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


erkeley.  The  main  part  of  the  causeway  is  30  feet  wide, 
id  in  addition  to  the  concrete  foundation,  has  concrete 
ips  covered  by  asphaltum  pavement.  A  heavy  guard  has 
;en  built  the  entire  length,  completely  assuring  safety 
>r  motorists. 

Motorists  using  the  new  ferry  service  will  experience 
>mething  distinctly  novel  in  bay  transportation,  inas- 
uch  as  the  time  spent  aboard  the  ferry  will  be  only  17 
inutes,  the  motorist  himself  driving  more  than  half-way 
;ross  San  Francisco  Bay  on  the  huge  concrete  cause- 
ay. 

Berkeley  citizens  are  rapidly  shaping  plans  to  dedicate 
le  opening  of  the  new  ferry  service  with  a  city-wide  cele- 
-ation  and  pageant,  according  to  Frank  H.  Thatcher, 
lairman  of  the  celebration  committee.  This  shorter,  less 
mgested  and  more  direct  route  is  going  to  prove  a  boom 
all  Northern  California  and  East  Bay  motorists. 
*     *     * 

ore  Power  to  Adventure 

Already  the  air  hums  with  the  nutter  of  fledglings' 
ings,  peering  over  the  Pacific  rim  of  the  American 
igle's  eyrie  toward  Hawaii.  The  success  of  Colonel  Lind- 
srgh  and  Clarence  Chamberlin  in  winging  across  the 
tlantic  has  inspired  a  greater  national  interest  in  flying 
lan  any  other  accomplishment  in  aeronautics  so  far. 
his  enthusiasm,  born  no  doubt  out  of  a  spirit  of  adven- 
ire,  will  probably  carry  aviation  forward  with  tremend- 
is  strides  during  the  next  few  months.  For  it  is  only 
irough  experience  that  we  may  learn  the  necessities, 
le  demands  made  upon  an  airplane  in  long,  hazardous 
ights.  Until  these  lessons  have  been  learned,  flying  can- 
ot  come  into  its  own. 

Columbus  started  across  a  rolling  sea,  beyond  the  hori- 
>n  of  which  he  could  only  hope  there  were  not  those 
orrible  mysteries  travelers  and  soothsayers  had  uttered 
be  there.  His  expedition  was  ill-equipped,  both  physic- 
ly  and  mentally  for  the  obstacles  in  the  way  of  its  suc- 
!ss.  A  high  courage  and  indomitable  will  permitted  him 
discover  a  new  continent.  But  the  greatest  profit  from 
s  adventure  came  to  those  who  were  to  follow  him.  For 
le  thing,  at  any  rate,  he  dispelled  forever  those  bogies 
hich  were  said  to  lurk  at  the  rim  of  the  earth,  where  a 
lip  would  fall  off  into  endless  night  and  plunge  forever 
irough  empty  space.  He  demonstrated,  further,  that  the 
orld  was  a  sphere,  as  he  had  said,  and  that  eventually 
an  might  sail  to  rich  India  by  a  course  to  the  Westward, 
ater  adventurers  and  explorers  were  not  called  crazy 
en  when  they  set  out  to  test  similar  dreams. 
Much  the  same  thing  is  taking  place  in  the  air  today, 
lpei'st  itions,  of  course,  we  need  no  longer  cope  with, 
ut  the  mechanics  of  airship  construction  are  needing 
idly  the  work  of  courageous  trials,  the  profits  of  experi- 
tte.  Men  cannot  accurately  gauge  necessities,  without 
st  meeting  them. 

France  has  gone  so  far  as  to  hail  Colonel  Lindbergh's 
ght  as  a  work  of  pure  art.  a  thing  of  beauty.  Perhaps 
is.  The  field  of  aesthetic  appreciation  is  broad  enough 
include  an  epic  Right  in  its  dimensions.  But  all  artistic 
moderations  to  one  side,  his  greatest  feat  has  been  in 
ic  name  of  engineering.  He  has  demonstrated,  as  has 
lamberlin  after  him.  that  endurance  rather  than  power 
the  astonishing  requisite  for  trans-oceanic  flying. 
eavy  motors,  consuming  vast  quantities  of  fuel  and  fly- 
g  more  rapidly,  are  not.  in  the  end.  the  engines  to  carry 
rough  on  long  flights.  Perhaps  we  are  seeing  rewritten 
ice  more  the  old  table  of  the  hare  and  the  tortoise.  Slow 
id  steady  wins  the  race. 

P.ul  each  discovery  of  this  nature  adds  vastly  to  our 
owing  experience  in  emulating  and  even  in  surpassing 
ic  birds  of  the  air. 


Then  the  Fun  Started 

Little  Boy — Please,  may  I  have  my  top? 

Motorist  (who  had  just  parked) — Yes;  but  where  is  it? 

Little  Boy — Stuck  in  the  flat  front  tire  of  yours. 

*  #     * 

Wrong  Number! 

"Why  did  Mazie  lose  her  job  in  the  office  issuing  auto- 
mobile license  plates?" 

"They  found  out  she  was  a  telephone  operator." 

*  *     * 

Showing  Results 

Teacher — Surely  you  know  what  the  word  "mirror" 

means,  Tommy.   After  you've  washed,  what  do  you  look 

at  to  see  if  your  face  is  clean? 

Tommy — The  towel,  sir! — Melbourne  Table  Talk. 
$     $     $ 

Dead  Give-Away 

"Did  her  father  give  the  bride  away?" 

"I  should  say  he  did.  He  got  rattled  and  said  as  he 
handed  her  over  to  the  groom,  'It  is  more  blessed  to  give 
than  to  receive'." — Boston  Transcript. 

#  ♦  ♦ 

Wrong  Shop 

"I  want  a  bottle  of  iodine." 

"Sorry,  but  this  is  a  drug  store.  Can't  I  interest  you  in 
an  alarm  clock,  some  nice  leather  goods,  a  few  radio  parts, 
or  a  toasted  cheese  sandwich?" — Penn  State  Froth. 

*  *     * 

Up  to  Snuff 

Him — You  look  like  a  sensible  girl,  let's  get  married. 
Her — Nothing  doing.   I'm  just  as  sensible  as  I  look. — 

Puppet. 

*  *     * 

And  There  He  Was 

"Poor  old  Miss  Mayden  came  near  getting  herself  into 
trouble  last  night.  She  started,  according  to  her  usual 
habit,  to  look  under  her  bed — " 

"Well?" 

"Well,  her  bed  at  the  time  happened  to  be  an  upper 
berth  in  a  sleeping-car." — Boston  Transcript. 

*  *     * 

Time  to  Change  the  Subject 

The  respondent  was  being  examined  in  lunacy  proceed- 
ings. 

"Who  was  our  first  President?"  asked  his  counsel. 

"Washington." 

"Correct.   Who  was  our  second  President?" 

"John  Adams." 

"Correct." 

Then  there  was  a  pause. 

"He's  doing  well,"  whispered  a  friend  of  the  lawyer. 
"Why  don't  you  keep  on  ?" 

"I  ain't  sure  who  was  third  President,  myself." — Louis- 
ville Courier-Journal. 

*  *     * 

It  Did 

Rastus  and  his  wife,  driving  to  town  in  their  decrepit 
flivver,  had  parked  it  casually  in  the  first  available  space. 
While  they  were  away  a  traffic  officer  attached  a  num- 
bered tag  to  the  vehicle  for  parking  in  a  prohibited  zone. 
On  their  return.  Rastus  noticed  the  tag  and  was  for 
throwing  it  into  the  street,  but  Rebecca  restrained  him. 

"Sabe  de  ticket,  honey."  she  said.  "Dat  number  might 
win  sumthin'." 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  11,  192 


By  Antoinette  Arnold 


The  Secret 
Is—Out ! 

What  is  the  secret  of  women's  suc- 
cess ? 

What  is  back  of  their  great  achieve- 
ments'.' 

Why  is  it — that  when  women  make 
up  their  minds  to  really  do  something 
big — like  building  a  handsome  struc- 
ture costing  more  than  81,750,000, 
that  they  positively  "put  it  over." 

Well,  the  secret  is  out. 

Here — 

Is  the  Secret: 

No,  it  is  not  because  they  just 
know  how ! 

Nor  is  it  because  women  have  ways 
and  means  beyond  the  scope  of  human 
understanding. 

Nor  is  it  because  they  have  some 
superlative  reasoning  power  trans- 
cending all  worldly  difficulties. 

No. 

The  real  reason  why  women  suc- 
ceed in  the  great  things  of  life — the 
things  that  they  set  out  to  accomplish 
— is  no  longer  a  secret. 

At  anv  rate,  the  secret  is  out. 

It  is:  HUSBAND. 

*     *     * 

Husbands  Back 
Women's  Project 

"We  hear  so  much  about  the  as- 
tounding achievements  of  women — so 
much  praise  of  women,  nowadays. 

"In  reality,  it  is  their  husbands,  the 
fine,  sterling  husbands,  the  American 
husbands,  best  on  the  face  of  the 
globe!" 

They  never  swerve  in  their  belief 
of  what  their  women-folks  can  do. 

They  seem  willing  to  stake  every- 
thing on  what  the  women  set  about 
to  do;  especially,  when  groups  of  wo- 
men, with  sincere  purposes,  and  defin- 
ite plans,  unanimously  make  up  their 
minds  to  accomplish  certain  things. 

Husbands,  in  one  way  or  another, 
have  been  the  lever  raising  the  hopes 


SANTA  MARIA  INN 

SANTA    MARIA,    CALIFORNIA 

On    the    Coast    Highway.    Half-Way    Between 
San   Francisco   and   Los   Aneeles 

An    Inn    of    Unusual    Excellence 

Wire   or   write   for   reservations   on   your 
next  trip  south 


of  San  Francisco's  women-folks;  they 
have  proved  the  propelling  power  be- 
hind these  women — until  a  great 
dream,  that  of  building  a  magnificent 
club  house,  a  community  center — has 
been  realized. 

For,  after  all  is  said  and  done,  and 
paid  for.  who  is  it  who  replenishes 
the  depleted  check  book  of  a  woman's 
private  bank  account? 

Husband ! 

*     *     * 

Son — Brother 
Help  Achievement 

If  not  husband,  then,  perhaps,  it  is 
a  loving  son ! 

Or  it  may  be  a  brother  who  recog- 
nizes the  integrity  and  sincerity  of 
purpose  of  the  women.  He  is  perfect- 
ly willing  to  open  his  own  purse  to 
better  facilitate  preparatory  work 
attendant  on  such  a  tremendous  un- 
dertaking. 

The  best  part  of  it  is,  that  not  once 
is  there  a  misgiving  nor  a  doubt  as 
to  the  ultimate  result  —  the  great 
achievement! 

"We  knew  you  could  do  it" — is  the 
comment  of  men. 

It  is  typical  of  the  American  man 
to  place  confidence  in  American  wo- 
men— to  respect  their  ability,  their 
laudable  ambitions. 

The  matchless  new  Women's  build- 
ing on  the  corner  of  Sutter  and  Mason 
streets  will  ever  stand  as  a  monu- 
ment to  the  unfaltering  work  of  San 
Francisco  women — of  their  visions, 
their  transcendant  plans  and  hopes 
and  their  energy. 

But,  the  glorified  structure  will  also 
stand  as  convincing  evidence  of  the 
undaunted  trust  of  MEN! 

Men  who  actually  stood  back  of  the 
women  as  they  tirelessly  labored  on 
and  on  until  the  West  now  boasts  of 
the  handsomest  structure  in  all  the 
great  round  world — a  structure  de- 
voted to  the  activities  of  women  and 
community  endeavors. 

For,  after  all : 
"The  woman's  cause  is  man's;  they 

rise  or  sink 
Together,  dwarfed  or  godlike,  bond 
or  free. 

"And  as  these  twain,  upon  the  skirts 
of  Time. 
Sit  side  by  side,  full-summed  in  all 
their  powers — 


using  Harvest,  sowing  the  T 
be, 

Sell-reverent  each,  and  reverencil 
each — " 

"May  these  things  be!" 


Society  Prominent 
At  Formal  Openings 

Society,  including  both  men  an 
women,  attended  the  formal  openin 
at  the  new  Women's  Club,  when  ; 
the  initial  dinner,  throngs  of  ham 
smnely  gowned  women  and  their  ei 
corts  presented  a  picture  of  charn 
typical  of  San  Francisco. 

The  rich,  and  attractively  decoratl 
banquet  room,  in  the  new  club  buile 
ing  seated  more  than  one  thousan 
members  and  guests  who  came  1 
participate  in  the  inaugural  event. 

Mrs.  D.  C.  Heger,  chairman  of  I  li 
building  committee,  greeted  everyon 
with  the  cordiality  for  which  she  i 
famed.  She  wore  an  elegant  gown  c 
white,  with  jeweled  trimming,  it 
soft  clinging  folds  hanging  gracefull 
from  her  shoulders  to  a  pleasin 
length.  Mrs.  Heger  is  acclaimed  on 
of  the  foremost  women  to  whose  abi 
ity,  business  judgment  and  excellei 
taste,  is  due  so  much  that  is  attra( 
tive  in  the  new  building.  Mrs.  Hege 
heads  the  Building  committee,  an 
over  a  period  of  formulative  years! 
was  she  and  co-workers  who  kept  u 
vibrant  hopes,  plans  and  all  arrange 
ments  of  the  superior  structure  whic 
now  stands  in  the  new  business  cei 
ter  dedicated  to  the  specified  work! 
women. 

*     *     * 

Junior  Ball 

One  of  the  prettiest  events  amos 
the  many  auspicious  ones  in  the  ne1 
Women's  Club  building  was  recorde 
last  Friday  night — the  Junior  Ball. 

Here  was  Youth  personified  wM 
all  the  glory  attendant  upon  optimii 


COLONIAL  HOTEL 

650   BUSH  STREET 

Between   Powell   and   Stockton 

San   Francisco 

Telephone  Sutter  3560 

HOWARD    T.    BLETHEN,    Proprietor 


une  11,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


ic    years.     Never    was 
here  a  lovelier  sight ! 

Young  daughters  of 
nemoers,  friends  from 
niversities,  colleges, 
ligh  schools  and  from 
ther  places  of  learning 
cted  as  hostesses  at  this, 
the  loveliest  event  of  all" 
be  recorded  upon  the 
nnals  of  the  new  club. 

Miss      Edna      Knight 
eaded  the  committee  of 
oung  ladies  at  the  Jun- 
)r  Ball.    She  looked  the 
licture    of   loveliness    in 
ler  evening  gown.   Miss 
[night  had  as  one  of  her 
ut-of-town  guests,  Miss 
lorine  Robison  of  Bur- 
ngame,  who  wore  a  charming  pink 
ancing  frock,  enhancing  her  charms 
ith  its  soft  coloring  and  delicate  tex- 
ure. 

Miss  Robison  is  prominent  in  social 
nd  athletic  circles  in  the  sub-de- 
utante  set  of  Burlingame.  She  is 
ivacious  and  brilliant  and  a  great 
avorite  in  the  smart  set  of  a  par- 
icular  circle  of  friends. 

Loveliness  and  beauty,  exemplified 
y  those  who  added  a  promising  note 
other  great  achievements  of  the 
lub  women,  were  qualities  which  any 
bserver  could  find  at  the  Junior  Ball. 

Miss  Edna  Knight  was  on  the  ball 
ommittee  with  the  Misses  Caroline 
isher,  Elizabeth  Little,  Eleanor 
dinner,  Rhoda  Mott,  Billie  Kahn, 
leatrice  Boyen,  Victoria  Wells, 
ranees  Baer,  Beda  Berg,  Celia  Cipel- 
,  Evelyn  de  Marta,  Mabel  Walkup, 
,uth  Meredith,  Frances  Stanley,  and 

number  of  young  matrons,  Mes- 
ames  Howard  Brown,  Paul  Scovel, 
Cenneth  Robertson  and  Bernice  Had- 

*  *    * 

Elected  President 

Mis.  J.  E.  Butterfield,  past-president 
f  To  Kalon  Club,  who  has  sponsored 
he  Juvenile  Auxiliaries  of  clubland 
or  many  years,  was  elected  to  the 
residency  of  the  City  and  County 
"ederation  of  Women's  Club  at  the 
nnual  meeting  held  last  Saturday  in 
he  new  building.  She  succeeds  the 
opular  and  efficient  Mrs.  A.  W. 
t nkcs,  under  whose  administration 
•any  valiant  achievements  have  been 

lade. 

*  *     * 

Joted  Author  Champions 
'he  Cause  of  Today's  Youth 

"We  hear  a  lot  about  the  revolt  of 
"outh."  said  Dr.  Cora  Sutton  Castle. 
lOted  author  and  world  traveller,  lec- 
lirer  and  prominent  educator  in  uni- 
ersitv  circles,  women's  affairs  and 
lul)  life. 

"But."  continued  the  famous  writer. 


lS-i.1"".' 

S"««m! 

■'■Mil! 

■I^^B 

i \  a  n  «  • 

HUiimii 

.  E  t *ns«n  i 

.*«ttir. 

1MB'"""  ^ 

pw 

HOTEL  MARK   HOPKINS 
Nob  Hill 

A   Smart   Town   House   for   a 

Day  or  a  Year 

500  Rooms 

Tariff:  From  $4  per  day 


"this     is     the     age     of 
Youth." 

She  added  that  we  have 
much  to  learn  from 
Youth  and  stated  that  if 
mothers  and  fathers. 
adults  in  general,  would 
counsel  with  Youth,  in- 
stead of  speaking  so 
much  about  alleged  revolt 
we  would  arrive  at  more 
satisfactory  conclusions 
concerning  boys  and  girls 
of  today. 

"Give  Youth  its 
chance,"  said  Dr.  Castle. 
"Do  not  stress  revolt," 
and  the  famous  lecturer 
and  author  who  recently 
returned  to  her  home 
after  six  years'  travelling  through 
various  countries  of  the  world  pointed 
out  specific  instances  where  young 
men  in  other  countries  were  leading 
in  prominent  government  and  civic 
affairs. 

Dr.  Castle  pointed  to  the  young 
American,  Captain  Charles  Lindbergh, 
first  to  fly  across  the  Atlantic,  as  an 
explicit  example  of  youthful  courage, 
understanding  and  bravery,  but  also 
declared  the  strength  of  his  reason- 
ing powers,  and  the  great  strength  of 
character  he  has  maintained. 

Then  the  author  gave  an  illuminat- 
ing discourse  on  women  of  the  world, 
their  place  in  history-making  periods, 
their  comparative  accomplishments, 
their  ideals,  their  purposes  in  life. 
Taking  the  criterion  of  idealistic  en- 
deavors and  the  spiritual  strength  of 
womanhood,  Dr.  Castle  presented  a 
scope  of  reasoning  so  logical,  so  ap- 
pealing and  so  informative  that  those 
privileged  to  hear  her  in  that  memor- 
able address  will  remember  the  ad- 
dress on  "Women  and  International- 
ism" as  the  greatest  discourse  ever 
given  in  the  local  women's  club  world 
on  a  subject  so  closely  allied  to  their 
high  principles. 

Dr.  Castle  is  a  graduate  of  the 
University  of  California,  the  Uni- 
versity of  Minneapolis  and  of  Colum- 
bia University  from  which  she  re- 
ceived her  degree,  Ph.  D.,  in  recogni- 
tion of  her  great  research  work  and 
the  book  later  published  as  "A  Statis- 
tical Study  of  Eminent  Women." 

During  her  recent  voyage  home 
from  Europe,  Dr.  Castle  was  ship- 
wrecked near  Shanghai  and  barely 
escaped  with  her  life.  Many  valuable 
manuscripts  for  her  new  book  were 
lost  in  the  waters  of  China.  But  all 
during  her  six  years  sojourn  Dr.  Cas- 
tle wrote  wonderfully  descriptive  let- 
ters of  places  she  visited.  These  let- 
ters, written  to  her  husband,  the 
prominent  surgeon.  Dr.  H.  Edward 
Castle,  will  now  supply  the  missing  in- 
formation for  her  book. 

(6  338J  uo  P8t>U!luoO) 


eursums 

back, 

east 


REDUCED  FARES  for 

SUMMER  TRAVEL 

—  Round  Trip  — 

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145.86 

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.       102.86 

Boston,  Mass.      .        . 

157.76 

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85.95 

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Chicago,  111 

00.30 

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112.86 

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67.20 

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149.22 

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Providence.  R.  1.         ■ 

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SAN  FRANCISCO 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  11,  195 


>LMSURE$W4ND 


OBEY    NO    WAND  BUI  PLEASURE'S 

Tom  Moore. 


New  Attractions 
For  Theater  Patrons 

Theater  patrons  this  week  will  find 
new  programs  for  their  enjoyment. 
Programs  of  splendid  entertainment 
— and  more  than  that — programs  in 
which  stage  stars  of  national  and  in- 
ternational fame  are  here  to  please 
us. 

So,  go  to  the  theaters  this  week, 

and  have  a  marvelous  time  enjoying 

yourself ! 

*     *     * 

Columbia 

Otis  Skinner  is  here ! 

"The  Honor  of  His  Family"  is  the 
name  of  the  play  in  which  the  noted 
actor  plays  the  part  of  a  devil-may- 
care  Colonel. 

The  play  was  taken  from  a  Balzac 
story,  "Un  Menage  de  Garcon,"  by 
Emile  Fabre,  and  called:  "La  Rab- 
poulleuse."  Then  Mr.  Paul  Potter 
took  hold  of  it  and  gave  to  the  Eng- 
lish speaking  public  the  present  title : 
"The  Honor  of  His  Family." 

Those  who  have  waited  a  long  time 
to  see  Otis  Skinner  again,  now  have 
the  privilege,  once  more.  There  is  ad- 
ditional dramatic  skill  in  this  famous 
actor's  work,  making  him  more  lika- 
ble, more  human — and  even  more 
famous. 

Skinner  has  the  support  of  a  splen- 
did company.  The  players  are  Jesse 
Royce  Landis,  Eugene  Woodward, 
Julia  Shaw,  Robert  Harrison,  Court- 
ney White,  Harry  Burkhardt,  D.  V. 


PHONE 

GRAYSTONE  240 


N.    W     CORNER 

POLK  and  POST  STS. 


By  Josephine  Young 

Deering,  Edward  Butler,  William 
Clark.  Albert  Berg,  William  Granger 
and  Wilson  Reynolds. 

San  Francisco  is  happy  to  have 
Otis  Skinner  once  more  in  its  midst 
and  there  have  been  curtain  calls 
every  night  of  his  performances. 

*         *         * 

Curran 

Al  Jolson  in  his  new  musical  show, 
"Big  Boy,"  comes  to  the  Curran  The- 
ater Monday  night. 

This  play  is  said  to  be  one  of  the 
happiest  vehicles  for  the  inimitable 
Al  Jolson  that  he  has  had  in  many  a 
moon.  The  music  is  pretty  much  the 
kind  the  people  like  to  hear  and  to 
hum. 

The  stage  settings  are  cleverly  de- 
vised— and  the  trend  of  the  show  it- 
self soars  to  the  heights  which  please 
Jolson  fans  and  make  the  black-faced 
comedian  the  source  of  laughter  and 
high  class  merriment. 

We  expect  to  see  S.  T.  0.  signs 
hanging  out  at  the  Curran  Theater 
this  week. 

"The  Shanghai  Gesture,"  starring 
Florence  Reed,  closes  this  week. 
There  will  be  matinee  and  evening 
performances  today,  Saturday,  June 
11. 

President 

"The  Ghost  Train,"  merry  mystery 
comedy  which  Henry  Duffy  brings  to 
his  President  Theater  is  one  of  the 
few  attractions  in  recent  seasons  that 
first  gained  favor  in  England.  It  had 
its  premiere  in  London  and  it  was  an 
instant  success  there  and  its  great 
popularity  with  British  audiences 
caused  A.  H.  Wood  and  Arch  Selwyn 
to  bring  it  to  America. 

The  producers  gave  the  play  a  new 
locale  for  Broadway.  In  England  the 
scene  was  laid  in  a  remote  railroad 
station  in  the  outskirts  of  London ; 
for  New  York  it  was  thought  better 
to  have  the  action  occur  at  Clear  Vale 
Junction  on  a  branch  line  up  in  Maine. 
It  matters  little  where  the  events 
take  place — there  is  said  to  be  plenty 
of  excitement.  The  advance  reports 
herald  the  attraction  as  the  very  last 
word  in  thrills.  Its  situations  are  rep- 
resented as  being  unusual.  The 
strange  happenings  occurring  in  a 
village  depot  serve  to  amaze  and  mys- 
tify. 


Amusements 

NEXT  WEEK 

ON  THE   STAGE 
Alcazar,  O'Farrell,  nr.  Powell 

"The    Patsy."      Dale   Winter   and    Henrv    DuA 
in   the  cast. 

Capitol,  Ellis,  nr.  Market 

"One    Man's   Woman."      Starting   Sunday    ma 
inee. 

Columbia,  70  Eddy  Street 

"The    Honor    of    the    Family."      Starring    Olt 
Skinner.      Story   from    "La   Rahouilleuse." 

Curran,  Geary,  nr.  Mason 

Al  Jolson  in  his  new  musical  show  "Big  Boy. 

President,  McAllister,  nr.  Market 

"The  Ghost  Train."      Henry  Duffy  Comedy. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

On  the  screen.  "The  Heart  Thief."  Joseph 
Shildkraut.  On  the  stage.  Hardeen.  Will 
sionist. 

Orpheum,  O'Farrell,  nr.  Powell 

Lenore    Ulric    heading    a    hill    of    vaudeville. 

Pantages,  Market,  nr.  Hyde 

John  Gilbert  on  the  screen  in  "Monte  (  risto" 
and   a   hilt  of  vaudeville. 

Union  Square,  O'Farrell,  nr.  Powell 

Pictures — Vaudeville. 

Wigwam,  Mission  and  22nd 

Pictures — Vaudeville. 


ON  THE  SCREEN 


DOWN   TOWN 

California,  Market  at  4th 

"Two  Many  Crooks."  With  Mildred  Davii, 
Lloyd  Hughes,  and  others.  Also  a  Hal  Hunch 
comedy   "Are   Brunettes  Safe?" 

Casino,  Ellis  at  Mason 

Sat.  "Playthings  of  Desire"  and  "Satan  Town.*' 
Sun.,  Mon.  "Sandy"  and  "The  Mile-A-Minutl 
Man."  Tucs..  Wed.  Reginald  Denny  in  "Takl 
It  From  Me."  Thurs.,  Fri.  "Morals  for  Men." 
"The    Hollywood    Reporter." 

Granada,  Market  at  Jones 

Gloria  Swanson  in  "Love  of  Sunya."  On  lh( 
stage  a  Fanchon  and  Marco  Idea  "Hoops  M." 
featuring  Gene  Morgan  and  a  supporting  cast 

St.  Francis,  Market,  bet.  5th-6th 

"Slide.  Kelly.  Slide."  Comedy  starring  William 
Haines.  Big  League  Ball  Players  arc  in  thi 
cast. 

Warfield,  Market,  nr.  Taylor 

"Tillic  the  Toiler,"  starring  Marion  Davie*  on 
the  screen.  On  the  stage  a  farewell  week  to 
Ruhe   Wolf. 


June  11,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


Laughter  dominates  the  play  de- 
spite its  mystery  features  and  a  num- 
ber of  comical  characters  are  intro- 
duced. The  popularity  players  here- 
tofore appearing  at  the  President  has 
led  Duffy  to  cast  them  for  this  offer- 
ing. The  company  includes  Leneta 
Lane,  Kenneth  Daigneau,  Dorothy 
LaMar,  Westcott  Clark,  Helen  Keers, 
Earl  Lee,  Olive  Cooper,  Joseph  De 
Stefani  and  Frank  Darien. 
Alcazar  *     *     * 

"The  Patsy"  is  now  running  well 
into  its  third  month  at  the  Alcazar 
Theater  where  Henry  Duffy  himself, 
and  Dale  Winter,  the  popular  star, 
appear  in  one  of  the  most  delightful 
of  all  the  Duffy  productions. 

This  comedy  is  the  work  of  Barry 
Conners.  It  offers  clever  lines  that 
amuse  and  stir  one.  And,  in  addition, 
"The  Patsy"  is  actually  brim  full  of 
intrigue  and  counter-plot. 

Miss  Dale  Winter  is  adorable  in 
this  play  in  which  she  appears  in  the 
role  of  Patricia,  and  particularly  as 
the  real  "Patsy"  of  the  story.  Duffy's 
love  making  is  indeed  novel,  his 
whimsical  mannerisms  in  the  play  are 
fascinating  and  one  can  never  quite 
forget  him  in  his  role  of  the  suitor 
who  attempts  to  teach  the  art  of  mak- 
ing love. 

Alice  Buchanan  has  the  part  of  the 
heroine's  sister — spoiled,  tricky  and 
altogether  unlovely — a  part  which 
the  really  lovely  Miss  Buchanan  plays 
to  a  nicety  of  conviction.  Florence 
Roberts  has  the  part  of  the  mother 
of  the  two  girls — and  is  splendidly 
cast  in  "The  Patsy."  John  Stokes  is 
the  father — and  say,  Stokes  is  simply 
"great"  in  this  role. 

J.    Anthony    Smythe    and    Eunice 
Quedens  are  in  the  cast. 
*     *     * 

Community  Playhouse 

Those  who  have  been  to  the  Com- 
munity Playhouse  in  the  new  Wo- 
men's building,  Sutter  and  Mason 
streets,  have  really  been  delighted 
with  the  stage  productions  presented 
by  the  Players'  Guild. 

Reginald  Travers  has  written 
ACHIEVEMENT  across  (he  walls  of 
the  handsome  new  Little  Theater 
where  the  acoustics  are  so  good,  the 
theater,  itself,  a  .in}-  to  behold  and 
tin-  comfort  of  the  place  a  delight  to 
every  human  being  who  patronizes 
the  theater. 

"Minick,"  an  American  comedy  by 
Edna  Ferlier  and  George  S.  Kaufman 
provided  the  vehicle  for  the  opening 
production  in  the  new  Community 
Playhouse. 

Reginald  Travers  plays  the  part  of 
"Old  Man  Minick."  and  if  there  could 
possibly  be  a  better  character  por- 
trayal of  this  role,  a  doubt  would 
arise-  in  our  mind.  Travers  is  really 
Superb.   He  is  such  a  lovable  old  man 


— instead  of  the  old  bore  that  the 
part  seems  to  convey. 

San  Francisco  is  probably  just 
awakening  to  the  full  realization  of 
what  a  really  fine  actor  is  Reginald 
Travers.  He  certainly  deserves  en- 
comiums and  we  are  here  to  liberally 
shower  him  with  the  praise  which  his 
excellent  character  work  merits. 

Reginald  Travers,  director  and 
stage  star,  is  well  worth  seeing  in 
this  play  "Minick,"  and  if  you  haven't 
been  to  the  new  playhouse  do  so  this 
week. 

"Tarnish"  will  be  the  play  for  to- 
day, Saturday,  June  11,  at  both  the 
matinee  and  evening  performance. 

"Mary,  Mary,  Quite  Contrary,"  was 
played  Tuesday  and  Wednesday 
nights  of  last  week,  with  Templeton 
Crocker  and  Mrs.  William  T.  Sesnon 
as  principals.  Many  theater  parties 
were  made  up  for  attendance  at  the 
different  productions  last  week  where 
coterie  of  theatrical  people  are  now 
meeting  as  a  certain  headquarters 
for  social  as  well  as  for  playgoing 
events. 

The  Community  Playhouse  is  not  a 
part  of  club  work,  but  it  is  an  ade- 
quate theater  where  plays  of  preten- 
tion may  be  given  and  where  there  is 
seating  capacity  of  enough  patronage 
to  insure  profitable  presentations. 
Stanley  W.  MacLewee  is  manager  of 
the  Players'  Guild  of  San  Francisco 
and  Reginald  Travers  is  the  chief  di- 
rector. 

Charles  G.  Norris,  noted  author,  is 
chairman  of  the  Advisory  Board. 

Golden  Gate 

Starting  with  Saturday's  matinee 
the  Golden  Gate  will  offer  Hardeen, 
illusionist,  and  brother  of  the  late 
magic  master,  Houdini,  presenting  a 
series  of  mysteries,  many  of  which 
were  willed  to  him  by  Houdini.  Har- 
deen has  been  on  the  stage  for  many 
years,  appearing  mostly  in  Europe 
where  he  was  almost  as  popular  as 
Houdini  in  America. 

On  the  same  bill  the  Golden  Gate 
will  offer  the  San  Francisco  screen 
premiere  of  "The  Heart  Thief,"  an 
adaptation  of  the  stage  success,  "The 
Highwayman,"  with  Joseph  Schild- 
kraut  and  Lya  De  Putti  in  featured 
roles. 

Jack  Benny,  monologist,  is  a  sec- 
ond feature  of  the  new  show.  Benny, 
in  addition  to  offering  his  own  act, 
will  act  as  master  of  ceremonies,  in- 
troducing each  act  on  the  bill. 

The  Dodge  Twins.  San  Francisco 
girls,  who  became  famous  appearing 
in  London  and  Paris  revues,  will  offer 
their  dance  act  as  a  third  feature, 
and  Naughton  and  Gold,  comedians, 
will  be  on  hand  to  disprove  the  theory 
that  the  British  are  shy  a  sense  of 
humor. 


When  your  careful  ba Kings 
are  disheartening 

The  Oven  Heat  Control  will  help  you 

P  HERE'S  many  a  good  recipe  which 
has  been  carefully  followed  and 
only  turns  out  fairly  well. 

And  there's  many  a  young  wife  and 
some  older  ones  too,  whose  bakings 
are  disheartening.  The  reason  you 
probably  know — the  oven  wasn't  right. 

Those  years  of  experience  in  esti- 
mating the  oven's  temperature  are  no 
longer  necessary.  For  the  Oven  Heat 
Control  on  the  new  Gas  Range  meas- 
ures the  oven's  temperature  just  as 
accurately  as  you  measure  and  mix 
your  costly  ingredients.  In  measuring 
and  mixing  you  eliminate  guesswork. 
With  the  Oven  Heat  Control  you  elim- 
inate it  from  baking,  too. 

Let  us  or  one  of  the  local  range 
dealers  explain  more  fully  how  to  bake 
your  cakes  and  other  foods  perfectly 
by  means  of  the  Oven  Heat  Control  on 
the  new  Gas  Range. 


"pacific  SBBV1CI' 


Pacific  Gas  and  electric  Company 

Owned  ■  Operated  •  Managed 
by  Califormans 


GEO.   W.   CASWELL 

Sutter  6654  or  Oakland   1017 
Telephone  Direct 

1.900.000    caps   were   served    at    the 
Panama-Pacific    International    Exposition 


8 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  11,  1927 


Marie  Cavanaugh,  Broadway  song 
and  dance  star,  will  appear  with  Bud 
Cooper,  popular  song  composer,  in  a 
bright  song,  dance  and  patter  act. 
Miss  Cavanaugh  is  a  sister  to  the  well 
known  favorite,  Marie  Cavanaugh. 
The  usual  short  film  features  and 
Claude    Sweeten*s    music    are    added 

features. 

*  *     * 

Capitol 

"One  Man's  Woman,"  a  Louis  0. 
MacLoon  production,  begins  a  limited 
engagement  at  the  Capitol  Sunday 
matinee. 

Already  there  is  a  brisk  demand 
for  seats  to  see  this  show  which  has 
proved  successful  on  tour. 

It  has  completed  a  fifteen  weeks' 
engagement  at  the  Orange  Grove 
Theater,  Los  Angeles. 

"One  Man's  Woman"  is  the  work  of 
Michael  Kaessler.  The  presenting 
company  includes  the  names  of  per- 
formers well  known  on  the  stage. 

*  *     * 

California 

"Too  Many  Crooks"  is  the  screen 
attraction  at  the  California  Theater 
this  week.  The  feminine  star  is  Mil- 
dred Davis.  In  the  supporting  cast 
are:  Lloyd  Hughes,  George  Bancroft, 
El  Brendel.  William  V.  Mong  and 
Ruth  Cherrington. 

The  story  deals  with  a  young  girl 
who  believes  that  she  can  write  mys- 
tery plays.  Her  father  sends  some 
real  crooks  to  her  house  and  what  en- 
sues completely  drives  the  writing 
"complex"  from  her  system. 

Also  on  the  bill  are  Charlie  Chase 
in  a  Hal  Roach  comedy,  "Are  Bru- 
nettes Safe,"  and  Attilio  Laraia  and 
his  Music  Marvels. 

*  *     * 

Granada 

Gloria  Swanson  is  playing  this 
week  at  the  Granada  Theater  in  "The 
Love  of  Sunya." 

This  is  Miss  Swanson's  first  picture 
in  over  a  year  and  it  is  also  her  first 
personally  conducted  picture. 

The  story  has  to  do  with  the  de- 
cisions that  a  young  girl  must  make. 
Wealth,  Love,  Fame  and  Duty  are  all 
given  their  trial  but  happiness  is 
found  in  none  of  them.  She  finally 
turns  whole-heartedly  to  love  and  is 
more  than  compensated. 

On  the  stage  the  Granada  has  se- 
cured a  Fanchon  and  Marco  produc- 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.     Radio- 
active.   Hot    Sulphur    Water.     Tub    Baths    and 
Swimmine    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 

T.  H.   CORCORAN.  Aeuo   Caliente. 
Sonoma  Co.,   Calif.,  or  see  Peck-Judab 


tion,  "Hoops  M."   Gene  Morgan  leads 

the  Granada  orchestra. 

*  *     * 

St.  Francis 

"Slide,  Kelly,  Slide,"  is  being  con- 
tinued at  the  St.  Francis  Theater  for 
another  week. 

This  is  a  baseball  story  that  is 
packed  with  comical  situations.  A 
country  boy  comes  to  the  big  leagues 
and  makes  good,  but  get  the  fat-head 
and  is  only  saved  from  being  waived 
out  of  the  league  through  the  efforts 
of  his  girl-sweetheart. 

As  a  background  to  the  picture 
there  are  many  big  league  stars  and 
Mike  Donlin,  the  premier  third  base- 
man of  other  days  helped  to  direct. 

*  *     * 

Warfield 

"Tillie  the  Toiler,"  an  amusing 
comedy,  based  on  the  Russ  Westover 
comic  strip,  with  Marion  Davies  in 
the  title  role,  comes  to  the  Warfield 
screen  Saturday.  Hobart  Henley,  di- 
rector of  "His  Secretary,"  "The  Auc- 
tion Block,"  and  other  screen  hits,  di- 
rected this  new  Metro-Gold  wyn-Mayer 
picture  with  a  cast  that  includes  Matt 
Moore,  Harry  Crocker,  George  Faw- 
cett,  George  K.  Arthur.  Bert  Roach, 
Estelle  Clark,  Claire  McDowell  and 
others. 

"Tillie  the  Toiler"  is  Miss  Davies' 
first  venture  into  the  realm  of  com- 
edy, and  proves  her  one  of  the 
screen's  delightful  comediennes.  As 
Tillie,  a  thoughtless,  frivolous  steno, 
who  wreaks  havoc  in  business,  Miss 
Davies  is  good.  Her  costumes,  exag- 
gerated to  absurdity,  will,  it  is  proph- 
esied, set  new  styles  for  flappers  both 
on  and  off  the  screen.  The  story  is 
a  fast  moving  romance,  containing 
pathos,  humor  and  thrills  in  abund- 
ance. 

The  Fanchon  and  Marco  offering 
on  the  stage  is  Mr.  Wu  and  his  new 
version  of  the  Feast  of  Lanterns.  Wu, 
it  will  be  remembered,  is  the  clever 
Chinese  boy  who  made  such  a  hit 
here  a  few  months  ago,  with  his  Ori- 
ental act,  composed  entirely  of  Chi- 
nese boys  and  girls. 

Rube  Wolf  and  his  greater  band 
will  be  heard  in  a  farewell  program. 
Rube   is   going   to   the   Metropolitan 
Theater  in  Los  Angeles. 
*     *     * 

Orpheum 

Lenore  Ulric,  the  outstanding  dra- 
matic actress  of  the  day,  will  head 
the  big  new  bill  at  the  Orpheum  The- 
ater for  the  week  beginning  this  Sat- 
urday matinee,  appearing  in  a  tense 
dramatic  playlet  entitled  "The  Wolf's 
Cub,"  written  and  staged  for  her  by 
the  famous  author  and  actor,  Willard 
Mack.  This  is  Miss  Ulric's  first  tour 
in  vaudeville  and  San  Francisco  is 
one  of  the  very  few  cities  that  will 
witness  her  performances  in  vaude- 
ville.  Miss  Ulric  is  due  to  again  stat- 


in her  latest  success,  "Lulu  Belle," 
opening  early  this  fall  in  Chicago. 
Miss  Ulric  will  be  supported  by  an. 
excellent  cast  of  players. 

Florence  Moore,  the  eminent  com- 
edy star  who  has  made  such  a  big  hit 
here  at  the  Orpheum  Theater,  is  stay- 
ing over  for  a  second  week  offering  a 
new  group  of  songs  and  some  new 
comedy  bits. 

Jane  and  Katherine  Lee,  the  darl- 
ings of  the  stage  and  screen,  have 
outgrown  their  kiddie  days  and  are 
now  appearing  in  a  new  offering  of 
song  and  dances.  Charles  Althoff,  the 
well  known  fiddler,  is  to  be  another  of 
the  big  features  of  the  bill. 

Lieutenant  Gitz  Rice,  the  famed 
soldier-composer  and  writer  of  one  of 
the  greatest  war  ballads,  "Dear  Old 
Pal  of  Mine,"  will  sing  and  play  a 
number  of  his  own  compositions.  The 
Three  Harpers  in  a  novelty  act,  and 
Arnold  Grazer  and  Joy  will  be  seen 
in  a  little  revue. 

*     *     * 

Anniversary  Concert 

The  one  hundred  and  fifty-second 
anniversary  of  the  Battle  of  Bunker 
Hill  will  be  fittingly  observed  on  Fri- 
day afternoon,  June  17,  1927,  with  a 
patriotic  band  concert  at  the  Golden 
Gate  Park  bandstand,  to  which  con-  • 
cert  the  public  is  invited.  A  feature 
of  this  patriotic  concert  will  be  the 
rendering  of  that  famous  patriotic 
number,  the  "Sword  of  Bunker  Hill." 

The  Battle  of  Bunker  Hill  repre- 
sents the  first  pitched  battle  of  the 
Revolution  between  the  American  and 
the  British  troops  and  thereby  de-' 
serves  a  very  important  place  in  our 
memory. 


"Hello,  where's  your  umbrella,  old 
chap?  Given  it  up  for  Lent?" 

"No,  given  it  up  for  lost." — Passing 
Show. 

*     *     * 

"Isn't  Jenkins  fond  of  arguing?" 
"I  should  say  he  is — why,  he  won't 

even  eat  anything  what  agrees  with 

him !" — Southport  Visitor. 


"Aha,"  said  the  egg  as  it  splashed 
a  bit.  "I  was  cast  for  the  villian  and 
I've  made  a  hit."  —  Everybody's 
Weekly. 


EL  DORADO  HOTEL 

SONOMA.  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean    Rooms — Clean    Linen — Clean   Everything 
Rates    Exceptionally    Reasonable 

TELEPHONE  110 


June  11,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


SOCIETY 

(Continued  from  Page  5) 
Dr.   and    Mrs.    Castle    make    their 
home  at  the  Fairmont  Hotel  where 
they   have  lived  for  more  than  ten 
years. 

Miss  Partridge 
Dedicates  Gates 

Miss  Jennie  Partridge,  a  past  presi- 
dent of  the  San  Francisco  City  and 
County  Federation,  past  president  of 
Corona  Club,  conducted  impressive 
ceremonies  during  the  dedication  of 
the  Gates  in  the  new  building  in  mem- 
ory of  past  presidents.  Those  who 
heard  Miss  Partridge  in  her  impres- 
sive talk  and  significant  appeals  will 
remember  the  "Dedication  of  the 
Gates"  and  the  occasion  when  this 
noble-hearted  leader  addressed  the 
women  in  their  handsome  new  build- 
ing in  which  Miss  Partridge  takes  so 
active  a  part. 

*  *     * 

Mrs.  Hamilton 

Mrs.  W.  B.  Hamilton,  a  past  presi- 
dent of  the  City  Federation,  was  an 
honor  guest  and  speaker  at  the  an- 
nual convention  held  in  the  new  build- 
ing. Typically  gracious  and  impres- 
sive in  her  speech,  Mrs.  Hamilton, 
often  called  by  her  friends,  "The  Lady 
of  Quality,"  pointed  out  the  high 
ideals  of  women's  work  and  the  spe- 
cific fields  where  high  intentions  and 
lofty  purposes  might  be  attained. 

Mrs.  Hamilton  was  greeted  with 
rounds  of  applause  as  she  rose  to  ad- 
dress the  large  gatherings  of  consti- 
tuents in  her  former  executive  work 
is  the  president  of  the  federation. 

*  *     * 

Mrs.  Easton 
Gives  Address 

That  the  Women's  building  may  be 
he  center  of  culture  and  firm  pur- 
Spses  was  definitely  outlined  by  Mrs. 
0.  E.  F.  Easton,  the  former  president 
)f  the  Federation.  Gifted  with  a  per- 
sonality of  unusual  charm  and  known 
jy  her  co-workers  as  the  "leader  with 
:he  golden  voice."  Mrs.  Easton 
stressed  the  value  of  continued  en- 
:husiasm  and  the  fulfillment  of  the 
rig      projects      and      plans     already 

lunched. 

*  *     * 

Message  from 
VIrs.  MacMaster 

A  message  sent  by  Mrs.  D.  J.  Mac- 
Master,    first    president   of  the  City 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral   Plan 
TOUR    HEADQUARTERS 

A    Hotel    With    An    Atmosphere 

Andrew    Johnston,    Manacer 


Federation,  formed  the  keynote  of 
convention  proceedings.  The  message 
was  read  by  Mrs.  Lillis  George  Brann. 
A  rising  vote  was  accorded  Mrs.  Mac- 
Master,  who  is  now  living  in  Phila- 
delphia. 

*     *     * 

Keep-to-the-Law 

At  every  session  of  the  City  and 
County  Federation,  as  well  as  at  the 
District  and  State  federations — there 
is  always  present,  a  highly  technical 
parliamentarian — Annie  Little  Barry. 

That  club  members  may  keep-to-the- 
law  is  strictly  a  matter  of  technical 
procedure  in  their  deliberations.  No 
president  presents  any  matter  of  im- 
portance without  referring  to  the 
lady-sitting-at-her-left  and  that  lady 
is  the  parliamentarian. 

The  women  love,  honor  and  obey 
Mrs.  Barry. 


Mrs.  Sam  Leake 
Directs  Convention 

To  the  pleasing  lady  who  ever  sits 
by  the  door,  in  charge  of  all  club 
courtesies,  are  perpetual  thanks  due! 

She  is  the  lovely  Mrs.  Sam  Leake, 
who  always  looks  like  the  gentle- 
woman she  is — just  stepping  out  of 
some  picture.  Every  one  loves  Mrs. 
Leake,  and  she  knows  exactly  where 
and  what  and  who  and  when — about 
everything  concerning  any  gathering 
of  women. 

Furthermore,  Mrs.  Leake  is  infalli- 
ble. She  never  makes  a  mistake — and 
she  looks  so  lovely,  with  her  beautiful 
white  hair  so  perfectly  groomed,  that 
any  one  is  eager  to  take  instruction 
or  direction  from  the  lady-at-the-door 
who  ever  looks  the  pink  and  perfec- 
tion and  is  neatness  personified. 

Would  that  the  world  provided 
more — like  Mrs.  Sam  Leake. 


Lovely  Weddings 

Miss  Claire  Carlson,  daughter  of 
Mr.  and  Mrs.  M.  J.  Correia  of  4930 
Third  street,  was  married  Thursday 
evening,  June  2nd  to  Mr.  Gustav 
Bromms.  The  ceremony  took  place  at 
7:30  o'clock  in  the  Swedish  Lutheran 
Church,  Reverend  Carl  O.  Lundquist 
officiating.  Immediately  following  the 
ceremony  the  wedding  party  was  en- 
tertained by  the  bride's  parents  at  a 
dinner  at  the  Hotel  Whitcomb. 

The  bride  wore  a  dress  of  white 
georgette  and  silver  lace,  in  bouffant 
style,  with  veil  and  orange  blossoms 
She  carried  roses  and  lilies  of  the  val- 
ley. Her  maid  of  honor  was  Miss 
Emmy  Jurgens.  Mr.  Ragnar  Bromms, 
brother  of  the  groom,  was  best  man. 
Other  attendants  were  Miss  Mildred 
Olsen  and  Mr.  Ernest  Olsen.  Mr.  and 
ilrs.  Bromms  will  make  their  future 
home  in  Chicago. 


t'j  Great 
*  ^Trains 

EAST 

— only  Southern  Pacific 
offers  this  command' 
ing  transcontinental 
travel  service. 

4  great  routes — a  choice  matched 
by  no  other  trans-continental  rail- 
road. Swift,  deluxe  trains  direct  to 
Chicago,  Kansas  City,  New  Or- 
leans with  Pullmans  thru  without 
change  to  Minneapolis,  Omaha,  St. 
Louis,  Memphis,  Jacksonville  and 
intermediates.  Through  tourist 
sleeper  Los  Angeles  to  Washing- 
ton, D.  C. 

Go  one  way,  return  another. 
Summer  excursion  fares  are  in  ef- 
fect; for  example  you  can  go  to 
Chicago  ($90.30  roundtrip),  return 
via  New  Orleans  or  vice  versa  at 
no  added  fare.  Slightly  additional 
for  one  way  through  the  Pacific 
Northwest. 

Travelers  everywhere  know 
these  trains; 

SUNSET  ROUTE— San  Francisco  to 
New  York  via  New  Orleans.  Sunset 
Limited,  famed  round  the  world.  The 
Argonaut  from  Los  Angeles.  By  rail  or 
ship  New  Orleans  to  New  York. 

GOLDEN  STATE  ROUTE— to  Chi- 
cago. Extra-fare,  63-hour  Golden  State 
Limited;  none  faster  nor  finer.  The 
Apache  and  the  Californian. 

OVERLAND  ROUTE,  LAKE  TA- 
HOE  LINE — San  Francisco  to  Chicago. 
San  Francisco  Overland  Limited,  trans- 
continental aristocrat.  Gold  Coast  Lim- 
ited; Pacific  Limited. 

SHASTA  ROUTE  —  to  Portland  and 
Seattle  and  east  over  northern  lines.  The 
extra-fare  Cascade,  Shasta  and  Ore- 
gonian  from  San  Francisco.  The  new 
West  Coast  from  Los  Angeles  via  Sacra- 
mento. 

Ask  today  for  new  illustrated  broch- 
ures about  these  routes;  also  booklet 
" LoiL'  Fares  far  summer  trips." 

Southern 
PaciMc 

Phone  Davenport  4000 

for  all  offices 

Ferry  Si.ni.in 

65  Geary  Street 

Third  Street  Staiinn 

Oakland: 

Phone  Lakeside  J420  for  information 

bureau  and  all  offices 

Uth  and  Broadway  1 6th  Street  Station 

1st  and  Broadway  Station 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  11,  192 


Reilly-King 

The  marriage  of  Doctor  Philip  A. 
Reilly  of  this  city,  and  Miss  Lilly  May 
King,  daughter  of  Mr.  and  Mrs.  Peter 
King  of  Akron,  Ohio,  took  place  Wed- 
nesday morning  at  St.  Paul's  Church, 
the  Reverend  T.  A.  Connolly  officiat- 
ing. The  ceremony  was  immediately 
followed  by  a  wedding  breakfast 
served  in  the  Italian  room  of  the 
Hotel  Whitcomb,  members  of  the  im- 
mediate families  present. 

The  bride  wore  a  dress  of  ivory 
satin  and  lace  with  pearl  trimmings 
with  a  long  veil  of  French  lace.  Her 
bouquet  was  of  orchids  and  lilies  of 
the  valley.  The  maid  of  honor  was 
Miss  Mary  Donoghue,  cousin  of  the 
groom,  and  Mr.  William  McDonald 
was  best  man. 

The  groom  is  a  graduate  of  the 
University  of  California.  Mr.  and 
Mrs.  Reilly  will  make  their  home  in 

San  Francisco. 

*  *     * 

Distinguished 
Guest  Arrives 

Judge  James  J.  Banks,  chief  jus- 
tice of  the  Supreme  Court  of  the  Ter- 
ritory of  Hawaii,  arrived  in  San 
Francisco  Wednesday  and  registered 
at  the  Whitcomb  Hotel.  Judge  Banks, 
who  is  a  member  of  one  of  the  oldest 
families  in  America,  is  widely  known 
in  the  South,  where  he  was  an  emi- 
nent jurist  for  a  number  of  years,  be- 
fore his  appointment  to  the  Supreme 
Court  of  Hawaii.  He  has  been  a  resi- 
dent of  Honolulu  for  the  past  ten 
years. 

During  his  stay  here  Judge  Banks 
plans  a  tour  of  Yosemite  and  Yellow- 
stone National  Park. 

*  *     * 

Congratulations! 
Eddie  Harkness 

National  recognition  has  been  won 
by  Eddie  Harkness  and  his  Hotel 
Mark  Hopkins  Orchestra,  who  have 
been  appointed  to  the  staff  of  the  Vic- 
tor Company  as  recorders  for  dance 
music  in  the  West.  The  first  records 
made  by  the  Mark  Hopkins  musicians 
were  released  this  week,  and  met  with 
instant  approval  on  the  part  of  the 
buying  public.  In  order  to  make  the 
records,  the  entire  recording  staff  of 
the  Victor  Company  was  sent  to  San 
Francisco  and  spent  several  weeks 
here.  The  two  pieces  just  released  na- 
tionally throughout  the  country  are 
"Haunting  Waltz"  and  "Consolation," 
also  a  waltz. 

Eddie  Harkness  is  a  San  Francisco 
boy,  who  first  started  playing  at  the 
exposition  in  1915.  Following  that  he 
was  in  charge  of  the  orchestras  at  the 
Palace  and  St.  Francis  hotels,  before 
going  to  the  new  Olympic  Hotel  in 
Seattle.  While  considering  an  import- 
ant engagement  in  the  East,  he  was 
persuaded  by  George  D.  Smith,  presi- 


dent and  managing  director  of  the 
Mark  Hopkins,  to  accept  the  position 
of  director  of  music  at  the  new  Nob 
Hill  hostelry.  Since  the  opening  of 
the  Mark  Hopkins  last  December,  Ed- 
die's dance  and  concert  music  has 
been  broadcast  daily  and  nightly  over 

KFRC,  the  Don  Lee  station. 
*     *     * 

Prominent  among  the  guests  this 
week  at  beautiful  Santa  Maria  Inn, 
Santa  Maria,  were  the  following: 

Mr.  and  Mrs.  Jos.  V.  St.  Clair  and 
Mrs.  C.  E.  Hyde,  Mr.  and  Mrs.  0.  C. 
Bu nster,  Mr.  and  Mrs.  G.  E.  Bacon 
and  Mrs.  K.  E.  Allen,  Dr.  and  Mrs.  H. 
G.  Young  and  Miss  Pearl  Seiz,  of  San 
Francisco;  Mr.  and  Mrs.  E.  A.  Oviatt 
of  Santa  Barbara;  Mr.  Reuben  W. 
Hills  and  Mr.  Edward  E.  Hills,  .Air. 
and  Mrs.  Samuel  Ross  and  son  Bert- 
ram H.  Ross  of  San  Francisco;  Mr. 
and  Mrs.  W.  S.  Clavton.  Mrs.  F.  W. 
Grass,  and  Mrs.  S.  F.  Field  of  San 
Jose;  Mr.  and  Mrs.  R.  Stanley  Dollar 
and  Miss  Helen  Rennie,  Mrs.  Edward 
Rainey,  Mrs.  Bayliss  C.  Clark  and 
Mrs.  F.  W.  Elliott  of  San  Francisco; 
Mrs.  Wm.  J.  Hayes  of  Burlingame ; 
Mr.  and  Mrs.  F.  R.  Fageol,  Oakland, 
accompanied  by  Mr.  R.  B.  Fageol  of 
Los  Angeles. 


Shavitch  in  Paris 

A  cablegram  just  received  from 
Paris  tells  of  the  great  success  of  the 
gala  benefit  concert  given  on  Tuesday 
of  this  week  by  the  Paris  Conserva- 
toire Orchestra,  for  the  purpose  of 
raising  funds  for  a  new  Beethoven 
monument  in  that  city.  Vladimir  Sha- 
viteh,  acting  as  guest  conductor  with 
the  orchestra,  presented  the  Ninth 
Symphony  which  was  given  a  magnifi- 
cent reading,  both  conductor  and  or- 
chestra receiving  an  ovation  after  the 
performance,  from  the  distinguished 
audience  present,  among  which  was 
noted  Minister  Herriot,  Mischa 
Elman,  Wilhelm  Furtwangler,  Asture 
Toscanini  and  many  other  celebrities 
in  the  musical  world.  The  Symphony, 
conducted  sans  copy,  was  an  inspiring 
performance,  and  has  served  to  es- 
tablish the  symphonic  prestige  of 
Mr.  Shavitch  in  the  French  capital. 
To  fulfill  his  engagement  at  Holly- 
wood in  July,  and  in  this  city  as  guest 
conductor  of  the  San  Francisco  Sym- 
phony Orchestra  summer  series  on 
August  16th.  Mr.  Shavitch  sailed  on 
Wednesday  of  this  week  on  the 
Steamer  Olympic  for  the  United 
States. 


meet  here   (San  Francisco),  July  IS 
13  and  14. 

The  contest  will  be  in  three  divi) 
sions.    In  division  one,  will  compet 
the  bands  maintained  by  secret  ani 
fraternal  orders  and  lodges.  This  wH 
include  bands  of  the  Shrine,  Seiotf 
Elks,   American   Legion   and   simila 
organizations.    Division  two  will  pro 
vide  for  the  bands  in  the  public  serv 
ice,  and  those  maintained  by  factorie 
and  business  organizations.    This  | 
not  to  include  bands  of  professiona 
musicians,    although    the    leaders    o 
the  bands  in  this  division  may  be  pro 
fessional  men.    Division  three  is  foi 
Junior  bands  fostered  and  maintainel 
by  social  service  organizations.    This; 
would  include  Boy  Scouts,  boys  clubs' 
and  so  on.    Contestants  in  each  divi! 
sion  will  be  divided  into  two  classes 
Class  A,  for  bands  of  thirty  or  mora 
membership,    including    leader,    thati 
have  been  organized  longer  than  onej 
year,  and  Class  B  for  bands  of  twen-J 
ty-nine  or  less,  including  leader,   or 
for  bands  of  any  number  organized] 
less  than  one  year. 


DELINQUENT   SALE 

Mineral     Development    Co.      Location    of    Btu 
San  Francisco.  California. 

NOTICE:    There   is  delinquent  upon   the   followin] 
described    stock   on    account   of   assessment    levied    on 

the    19th   day   of   April.    1927.    the   several   am 

te    the    names    of   the    respective   shareholders 
follows  : 

Names  No.  Cert.     No.  Shares      Amount) 

H.   K.    Bluet  :w  1,200  SM 

Herman    Herzog  286  1  [.00 

J.   w.  Prewit]  T'i-7-8      30.000  150.Q 

.1.   W.    Prewitl  I    ;  15.000  j.fl 

i  ■    i  arns  89  -1  nnu  10. 0» 

J.  A.  Stearns  209  2.000  in  00 

I!.    T.    Solover  92  I  i .■  hi  to.ffl 

Homer  .1.   Vetler  'J 7  7  200  1  00 

Chas.   D.   Price  Jul  200  1.00 

And     in     accordance     with     law     and    order     of     the 
Board   of   Directors    made  on    the    Huh   day   of    VprB 

1627,  so  mans        ch  pareel  of  mch   stock  as 

may   be   necessary    will    be  sold    at    public  auction   at 
the    office    of    the    company,    Room    246     Monat 

■  .  San  Francisco,  California,  "ti  Friday,  the 
24th  day  of  June.  HI27.  at  the  hour  of  12:(w  d'i  loci 
' i    on   Baid    day    to   pay    the  delinquenl    assessmenl 

thereon,     together     with     cost    of    advent 

E     alt 

M.    .1.    Seely,    Secretary,    245    uonadnocfc    Building] 

681    Market   Street.   San   Francisco.   California. 


Band  Concert 

A  continuous  band  concert,  with 
every  band  of  importance  around  the 
bay  taking  part,  will  be  a  feature  of 
the  convention  program  which  the 
Western  Music  Trades  Convention 
will  enjoy  during  the  duration  of  the 


Photographs 


orever 


is. 
r 

dii 


June  11,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


11 


STATE  AND  CITY  NOTES 


Experiment  on  the  Radio 
Tuesday  Night 

Can  features  that  have  proved  pop- 
ular in  one  field  be  successfully  trans- 
ported into  another?  This  question 
will  be  answered  next  Tuesday  night 
when,  beginning  at  7  o'clock,  KYA 
radio  station  will  introduce  Lionel  L. 
Houser  of  Stanford  University.  Mr. 
Houser  will  speak  briefly  on  several 
subjects  in  the  manner  of  the  great 
weekly  magazines  to  test  whether  the 
conceptions  of  popular  appeal  which 
have  made  for  the  astounding  suc- 
cess of  the  magazines  will  be  equally 
entertaining  over  the  air.  The  results 
of  the  experiment  should  be  interest- 
ing indeed. 

The  speaker's  writings  have  ap- 
peared in  many  magazines  and  he  has 
done  local  radio  work  before  so  that 

he  is  no  stranger  to  the  air. 

*     *     * 

Melones  Project  Completed; 
Formally  Opened  Today 

The  Melones  Dam,  joint  property 
of  the  South  San  Joaquin  and  Oak- 
dale  irrigation  districts  and  the  Me- 
lones power  house,  built  by  the  Pa- 
cific Gas  and  Electric  Company,  will 
be  formally  placed  at  the  service  of 
the  people  today,  with  appropriate 
ceremonies. 

The  completion  of  the  development 
demonstrates  a  principle  that  farmers 
primarily  interested  in  water  for  irri- 
gation and  power  companies  primar- 
ily interested  in  water  for  power  can, 
although  adhering  to  their  primary 
Interests,  aid  each  other. 

Approximately  .100  people  from  all 
sections  of  northern  California  will 
be  present  when  the  plant  is  put  into 
operation.  An  excursion  including 
newspaper  men  representing  all  the 
leading  publications  in  northern  Cali- 
fornia will  leave  here  in  the  morning 
by  automobile.  The  party  will  pass 
through  a  section  of  the  South  San 
Joaquin  and  Oakdale  irrigation  dis- 
tricts and  arrive  at  the  dam  at  11 
o'clock. 

Following  a  luncheon  at  the  power 
house  an  inspection  will  be  made  of 
the  new  plant  which  will  then  lie 
placed  in  operation.  Among  the 
speakers  and  guests  will  be  directors 
of  the  irrigation  districts,  power  com- 
pany officials  and  representatives 
from  all  the  leading  newspapers  in 
central  and  northern  California. 
A  Novel  Development 

The  expenditure  of  $4,700,000.00 
for   the    project    represents   a    novel 


agreement  between  the  irrigation  dis- 
tricts and  the  power  company.  The 
project  embodies  practically  all  the 
ideas  advocated  by  Secretary  of  Com- 
merce Herbert  Hoover,  who  has  chal- 
lenged the  West  to  make  double  use 
of  its  water  resources. 

Each  district  bonded  itself  in  the 
amount  of  SI, 100,000  for  the  con- 
struction of  the  dam  and  the  power 
company  constructed  a  power  plant 
costing  82,500,000.00,  capable  of  gen- 
erating 36,000  horsepower. 
To  Pay  for  Water 

In  exchange  for  the  use  of  water 
passing  through  the  dam  the  power 
company  will  pay  the  districts  the 
sum  of  35,175,000.00  over  a  period  of 
forty  years,  this  amount  entirely  pay- 
ing off  the  bonded  indebtedness  of  the 
districts,  plus  the  interest. 

The  development  is  located  on  the 
Stanislaus  river  about  12  miles  below 
the  famous  mining  town  of  Melones 
and  eight  miles  west  of  Jamestown, 
or  "Jimtown"  of  the  days  of  '49. 

The  reservoir  will  have  a  capacity 
of  112,500  acre  feet  of  water.  The 
dam  is  185  feet  high  and  is  declared 
to  be  the  second  largest  overflow  type 
dam  in  the  United  States.  All  other 
dams  provide  spillways  for  the  escape 
of  water  if  the  reservoir  is  filled. 

The  length  across  the  crest  of  the 
dam  is  290  feet.  When  the  water  is 
released  it  passes  through  a  horse- 
shoe shaped  concrete  lined  tunnel  14 
feet  in  diameter  and  approximately 
one  mile  in  length  to  the  power  house, 
where  it  is  separated  into  two  pipe 
lines,  each  extending  to  an  18,000 
horsepower  electric  generator  in  the 
new   plant. 

The  water,  after  passing  through 
the  power  plant  continues  to  flow 
down  the  Stanislaus  river  to  the 
Goodwin  dam.  jointly  owned  for  Sev- 
ern] years  by  the  irrigation  districts. 
From  this  point  it  is  allocated  to  the 
ditches  and  flumes  for  irrigation  pur- 
poses. 

The  power  generated  in  the  plant  is 
transmitted  to  the  Manteca  substa- 
tion of  the  power  company  where  it 
enters  the  interconnected  network  of 
power  lines  and  is  available  for  use  in 

California  homes,  factories  and  farms. 
*     *     * 

Floods  Make 
Odd  Friends 

Flood  perils  along  the  Mississippi 
made  strange  bedfellows,  according 
to  J.  T.  Saunders,  freight  traffic  man- 
ager for  Southern  Pacific,  who  has 


just  returned  from  the  flooded  area. 

A  railway  brakeman,  standing  on 
the  rear  platform  of  one  of  the  last 
trains  to  move  through  the  high  wa- 
ter near  Brinkley,  Arkansas,  saw  a 
dog  struggling  and  swimming  through 
the  flood  holding  something  in  its 
mouth.  Gaining  a  mass  of  driftwood 
the  dog  drew  itself  out  of  the  water, 
gently  set  down  a  young  rabbit,  and 
the  two  huddled  together  awaiting 
their  fate. 

In  Louisiana  deer  and  fawn  flocked 
into  refuge  camps  where  they  were 
fed  and  even  made  pets  of  by  the 
children. 

Section  men  sandbagging  bridge- 
ends  and  tracks  ran  into  many  water 
moccasins  that  had  taken  refuge  be- 
tween the  rails.  The  snakes  were  so 
tired  from  battling  the  waters  that 
they  did  not  even  attempt  to  strike. 

"The  railroads  have  been  invalua- 
ble in  their  work  of  relief  in  the 
stricken  districts,"  Saunders  said. 
"Thousands  of  railroad  men  have 
worked  night  and  day  without  rest 
and  sometimes  at  peril  of  their  lives 
not  only  to  rescue  refugees,  but  also 
to  protect  towns  not  yet  flooded  and 
to  limit  the  extent  of  the  disaster  as 
much  as  was  humanly  possible." 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208  CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  Sprines" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229   CLARA    STREET— GARFIELD    Mt 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books. 
Financial  Statements 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  11,  1927 


Egyptology 

A  HISTORY  OF  THE  PHARAOHS, 

by  Arthur  Weigall.  Volume  II.,  the 

twelfth  to  the  eighteenth  dynasties. 

Many  illustrations.  E.  P.  Dutton  & 

Company. 

This  being  the  second  of  a  two-vol- 
ume work,  it  should  be  mentioned 
that  the  first,  already  published,  cov- 
ers the  history  of  the  first  eleven  dy- 
nasties. The  work  of  Mr.  Weigall, 
late  inspector-general  of  antiquities 
to  the  Egyptian  government,  has  be- 
come among  world  authorities  on 
Egyptology  one  of  the  few  accepted 
sources  of  accurate  and  authoritative 
information.  Mr.  Weigall  was  de- 
scribed by  the  late  President  Roose- 
velt as  a  man  gifted  with  "That  su- 
preme quality  of  seeing  the  living 
body  through  dry  bones  and  then 
making  others  see  it  also" ;  and  as 
being  "not  merely  accurate,  but  truth- 
ful with  the  truth  that  comes  only 
from  insight  and  broad-minded  grasp 
of  essential  facts,  added  to  exhaustive 
study  and  wide  learning." 

In  both  volumes  of  the  history  of 
the  Pharaohs,  the  author  has  evolved 
new  and  challenging  theories  in  Egyp- 
tian history.  He  has  revised  old 
chronologies,  discovered  new  mate- 
rials by  his  own  research,  and  has 
vastly  contributed  to  that  heretofore 
scant  lore  of  a  tremendously  fascinat- 
ing empire.  Translations  of  a  great 
number  of  contemporary  documents, 
for  the  first  time  published,  has  un- 
doubtedly added  vastly  to  the  inter- 
est of  this  work,  and  these  documents 
substantiate  the  revisions  of  the  old 
dates. 

The  development  of  a  complete  fa- 
bric from  the  tattered,  time-worn 
remnants  of  extant  Egyptian  history 
has  been  a  Herculean  labor.  Each  ex- 
humation, each  ruin  has  been  sifted 
thoroughly  for  any  small  vestige  of 
the  departed  glory  of  which  it  was  a 
part.  It  was  not  a  labor  for  curio 
hunters  and  souvenir  collectors.  It 
was  an  occupation  life-long  for  many 
scholars,  treasuring  every  fragment, 
every  relic,  until  out  of  these  bits 
might  be  evolved  once  more  the  web 
of  a  civilization  time  had  all  but  de- 
stroyed. 

The  book  is  clearly  illumined  and  il- 
lustrated throughout.  Many  of  the  re- 
productions are  new.  The  work  is  as 
much  for  the  general  reader,  as  for 
the  student  of  Egyptology.  Clear 
style,  graphic  details,  and  succinct  in- 


Edited  by  ELEANOR  WILLIAMS 

terpretation.  The  least  which  may  be 
said  for  this  late  work  of  Mr.  Weigall 
is  that  it  represents  a  substantial  con- 
tribution to  the  present  store  of  liter- 
ature on  ancient  Egypt,  and  that  it 
deserves  the  attention  and  perusal  of 
both  scholar  and  layman. 

*  *     * 

The  Marines 

RED  PANTS,  by  John  W.  Thomason, 

Jr.,    Captain    U.   S.   Marine   corps. 

Scribner's.    $2.50. 

The  title  story  of  this  volume  of 
short  stories,  by  the  author  of  the 
successful  "Fix  Bayonets,"  is  the  best 
of  the  lot.  It  concerns  the  exploits 
and  adventures  of  a  Texas  darkey, 
who  out  of  the  rising  and  falling  for- 
tunes of  the  war  period  becomes  a 
soldier  in  the  French  Moroccans.  The 
fact  that  he  was  in  it  for  no  other 
reason  than  a  natural  negro  fond- 
ness for  lodge  uniforms  infinitely 
heightens  both  the  humorous  and  pa- 
thetic sides  of  the  tale.  In  his  own 
words,  "Dey  done  take  me  by  de  nape 
of  de  neck  an'  de  seat  of  de  britches 
an'  flings  me  in  this  damn  wah!  An' 
heah  Ah  is."  And  soldiers  of  the  ship- 
yards and  soldiers  of  the  soil  who 
were  not  given  opportunities  to  learn 
what  happened  to  the  1st  Moroccan 
Division  should  read  the  book.  Most 
of  the  tales,  however,  reveal  more  of 
the  peace-time  soldiering  of  the  U.  S. 
Marine  than  they  do  of  his  participa- 
tion in  the  World  war. 

The  country  is  enduring  a  number 
of  short  story  collections  this  season. 
Among  them  are  a  great  number  of 
very  badly  written  pages  of  prose. 
Mr.  Thomason,  however,  is  not  num- 
bered among  the  writers  of  these. 
Vivid  and  entertaining  bits  his  are, 
picturesquely  illustrated  by  his  own 
hand.  The  freedom  of  line  in  his 
drawing  holds  also  in  his  writing.  He 
sticks  very  little  to  forms.  There  is 
a  story  to  tell,  and  the  writer  sits 
down  and  tells  it,  tersely,  quickly  and 
with  an  earnestness  that  disarms  the 
reader  from  the  first  page.  The  nar- 
rative messages  are  not  unlike  those 
of  the  dean  of  short  stories,  0.  Henry. 

*  *     * 

Information  for  John  Doe 

EXPLORING  THE  UNIVERSE,  by 
Henshaw  Ward.  Bobbs-Merrill, 
S3.50. 

In  this  volume  Mr.  Ward  continues 
his  other  earlier  works  on  popular 
science,  bringing  the  laboratory  into 
the  ken   of  the  man   in   the   street. 


Since  the  appearance  of  "The  Circus 
of  the  Intellect,"  the  word  "thobbing" 
has  been  on  every  tongue,  and  Mr. 
Ward  has  established  a  large  follow- 
ing in  his  special  field. 

"Exploring  the  Universe"  deals  lu- 
cidly and  without  baffling  technicali- 
ties with  many  of  the  several  mani- 
festations of  natural  phenomena  and 
the  workings  of  numerous  natural 
laws.  Astronomy,  geology,  weather. 
Mr.  Ward  leans  remarkably  towards 
highly  imaginative  writing.  In  a  jour- 
ney through  a  drop  of  water,  for  ex- 
ample, he  takes  the  reader  on  a  voy- 
age of  thousands  of  miles.  Electrons 
become  visible;  the  molecules  driving 
this  way  and  that  in  swarms  bump 
and  recoil  against  one  another;  elec- 
trons, agitated  units  of  an  electrical 
force,  shed  their  brilliant  circles  of 
light.  The  drop  of  water  is  enlarged 
to  the  size  of  a  universe,  and  each  of 
its  myriad  component  parts  becomes 
magnified  proportionately. 

Relativity  makes  for  the  concluding 
chapter  of  the  volume.  The  writer's 
account  is  clear  and  intensely  facile 
of  grasp.  Relativity  is,  perhaps,  as 
remote  a  study  as  the  layman  knows. 
In  its  entirety,  it  is  beyond  both  com- 
prehension and  understanding.  But 
briefed  and  simplified  thus,  the  pic- 
ture  of  the  theory  and  its  workings 
are  clearly  defined. 

Popular  science  literature  is  on  the 
up-swing.  Writers  on  this  subject  are 
finding  intense  appreciation  for  facts 
in  literature.  Undoubtedly,  this  ten- 
dency reflects  a  healthy  condition  on 
the  reading  public.  Love  of  knowl- 
edge, for  its  own  sake,  is  much  to  be 
desired. 

*     *     * 

Chronicle  of  the  Condemned 

THE  NEWGATE  CALENDAR, 
Memoirs  of  Newgate  Prison,  Eng- 
land;  with  an  introduction  by 
Henry  Savage.  Edwin  Valentine 
Mitchell. 

"The  Newgate  Calendar"  has  been 
rightfully  hailed  "the  classic  book  of 
crime."  Its  chronicles  recall  the  era 
in  English  history  when  nearly  num- 
berless crimes  were  punishable  by 
death,  and  when  Tyburn  hill  saw  al- 


Books   that   are   reviewed    in   the    News   Letter 
can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 
239  Poet  Street  San   Franeiaco.   Calif. 


June  11,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


most  daily  crowds  come  to  witness  a 
hanging.  Listed  and  recounted  in  this 
famous  prison  calendar  are  the  names 
of  criminals  many  times  retold  in 
narrative,  their  exploits,  captures  and 
escapes,  and  how  at  last  they  went  to 
their  death  by  law. 

Newgate  Prison  has  occupied  a  sig- 
nificant place  in  English  history.  It 
has  been  destroyed  and  rebuilt.  It  has 
suffered  the  violence  of  mobs,  and  its 
walls  have  echoed  the  cries  of  cut- 
throat and  thief,  doctor  and  priest. 
Innocents  have  been  thrown  in  there 
and  men  and  women  full  of  guilt  have 
escaped. 

Newgate  was  not  the  prison  of  to- 
day. Back  of  its  steel  doors  and  stone 
walls  prisoners  became  a  community 
in  themselves.  Apparently  they  were 
permitted  the  freedom  of  a  sort  of 
compound,  where  they  might  wander, 
fight,  make  love  and  pass  the  time  ac- 
cording to  their  individual  disposi- 
tions. Men  and  women  were  incarcer- 
ated together,  with  the  many-time  re- 
sult of  indignant  reproaches  against 
the  prison  officials  for  the  immorality 
behind  the  prison  walls.  The  condi- 
tions of  filth  and  disease  must  have 
been  indescribable;  yet,  at  the  same 
time,  the  enclosure  reflected  a  certain 
spirit  of  camaraderie,  and  kinship  of 
the  condemned  and  the  fraternity  of 
those  awaiting  trial.  And  life  within 
those  walls  was  a  curious  parody  of 
life  without.  There  prisoners  lived  in 
ease  and  elegance  or  in  squalor  and 
privation,  according  to  their  means. 
A  taphouse,  operated  by  the  govern- 
ment served  liquors  to  ease  the  duress 
of  the  confinement. 

The  chronicler  of  Newgate,  from 
his  manuscripts,  was  an  exceedingly 
moral  man.  His  accounts  of  each 
criminal  brought  into  the  courts  are 
introduced  by  a  moralistic  paragraph, 
and  concluded  by  a  lesson  from  which 
all  may  read.  But  the  reports  them- 
selves are  excellently  graphic  and 
terse,  giving  the  birth,  history  and 
confessions  of  each  criminal,  and  the 
decision  of  the  judges,  whether  a  sen- 
tence of  death  or  an  acquittal. 


CLUB 
AUTO  SERVICE  CO. 

Harry   A.  Fialer,  Prop. 

Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

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Ciiv    Slffhbwlng S3. 00  per  hour 

Shopping -     -       2.50  per  hour 

Short    Trips.    Taxicah    Rates 

PROSPECT 

4000  S»n  Francisco 


Students  of  English  history  or  lov- 
ers of  picturesque  writing  cannot 
neglect  this  edition  of  the  Newgate 
Calendar.  History  is  written  vividly 
into  the  pages,  as  is  startingly  inti- 
mate biography.  The  volume  is  ar- 
tistically bound,  and  illustrated 
throughout  with  reprints  of  old  etch- 
ings and  engravings.    It  belongs  in 

every  complete  library. 

*  *     * 

Intimate  Pictures  of  Early  England 

ENGLISH  LIFE  IN  THE  MIDDLE 

AGES,  by  L.  F.  Salzman.    Oxford 

University  Press. 

The  Middle  Ages  of  English  history 
have  been  set  apart  for  the  particular 
reason  that  in  that  era  developed  a 
social  stricture  entirely  unique  to 
that  period.  But  like  all  history,  a 
great  deal  of  time  must  elapse  and 
much  knowledge  be  lost  before  the 
colorful  remnants  are  at  last  collected 
and  made  available  to  students. 

Two  outstanding  points  of  interest 
in  this  volume  by  Mr.  Salzman  are  his 
intimate  descriptions  of  the  import- 
ant phases  of  English  life  in  that  pe- 
riod and  his  happy  selection  of  illus- 
trations from  old  engravings  and 
tapestries.  History  in  itself  fails  to 
provide  intimacy  in  description.  It 
records  the  march  of  centuries  and 
eras,  the  fall  of  kings  and  the  blood- 
lettings which  accompany  the  build- 
ing of  empires — but  the  simple  coun- 
try and  city  life  which  reflects  the 
actual  history  of  human  beings  dur- 
ing such  a  period,  these  things  it 
cannot  record.  It  remains  for  the 
painstaking,  imaginative  and  recon- 
structive scholar  to  finger  fragments 
construct  again  the  colorful  mosaic  of 
life  that  was. 

The  author  concerns  himself  with 
the  menial  and  routine  occupations 
which  commanded  the  lives  and  in- 
terests of  both  lord  and  serf.  With 
the  festivals  and  the  trials  of  life  in 
both  country  and  town.  With  war- 
fare and  with  peace.  Briefly,  he 
paints  carefully  men  as  they  are. 

Enjoyment  in  this  volume  is  not 
limited  to  scholars  and  historians.  It 
is  a  book  of  singularly  tranquil  writ- 
ing for  tranquil  reading.  For  specula- 
tion and  refreshment.  It  makes  a 
point  of  accuracy,  but  it  is  not  tedi- 
ous. As  a  complimentary  text  on  the 
period  of  the  Middle  Ages  it  should 
enjoy  wide  popularity  and  should  be 
received  with  much  appreciation.  In 
addition,  it  is  a  splendid  library  vol- 
ume, bound  uniformly  with  the  other 

issues  of  this  publisher. 

*  *     * 

Poet  Elected  to  Honorary 
Membership 

Desiring  to  recognize  the  talent  of 
California  writers,  the  Laurel  Hall 
Club  at  its  last  meeting,  elected  to 
honorary    membership   Nancy  Buck- 


ley, the  young  San  Francisco  poet, 
and  the  author  of  three  delightful 
books  on  verse:  "Laughter  and  Long- 
ing," "Wings  of  Youth,"  and  "Ca- 
meos." .Many  of  Miss  Buckley's  lyrics 
have  been  set  to  music  by  distin- 
guish composers,  among  them  Miss 
Beatrice  Clifford,  well  known  pianist, 
who  recently  accepted  seven  lyrics 
for  musical  setting.  One  of  these 
lyrics,  entitled  "Crossing  the  Bay," 
created  a  great  deal  of  comment  when 
it  appeared  in  the  recent  issue  of  a 
national  magazine,  because  of  its 
vivid  description  of  San  Francisco 
Bay. 

*  ^  * 

Rabbi  Louis  L.  Newman,  of  Tem- 
ple Emanu-El,  will  review  "Elmer 
Gantry"  in  the  Paul  Elder  Gallery, 
Monday  afternoon,  June  13th,  at  3 
o'clock.  Dr.  Newman  will  discuss 
such  topics  as,  Was  Boston  justified 
in  suppressing  "Elmer  Gantry"?  Is 
Gantry  an  individual  or  a  type?  Is 
America  as  bad  as  Sinclair  Lewis  de- 
scribes? "Elmer  Gantry"  is  the  best- 
selling,  most  discussed  novel  in 
America  and  much  interest  in  being 

shown  in  Dr.  Newman's  lecture. 
*     *     * 

Pauline  Stiles,  whose  novel,  "The 
Crooked  Stick,"  has  just  been  pub- 
lished by  George  H.  Doran  Co.,  will 
appear  in  the  Paul  Elder  Gallery  in 
an  author's  talk  on  "The  Adventures 
of  a  New  Writer."  She  has  spoken 
before  the  Chicago  Women's  Club  and 
other  prominent  organizations  but 
this  is  her  first  appearance  in  San 
Francisco.  She  is  coming  from  her 
home  in  San  Bernardino  for  this 
event. 


"I  say,  old  chap,  didn't  I  borrow  five 
pounds  of  you  last  week?" 

"No,  you  didn't." 

"How  careless  of  me !  Could  you  let 
me  have  it  now?" — Tit  Bits. 


Phone  Sutter  3278 

William  Herbst  &  Company 

(Formerly   with   Shreve   &    Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime,  Antique  and  Complicated  Clocks 

and   Watches   a   Specialty 

209  POST  STREET  at  GRANT  AVENUE 

San   Francisco,   Calif. 

Call    and    Deliver    in    San    Francisco,    Alameda 

and  San  Mateo  Counties 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention  Given  to 

Each  Order 

Office  and   Works:    1625   Mission   St. 

Phone  Market  7913 

Branch    Office:    760   Sutter   Street 

(Hotel   Canterbury  Bldg.) 

Phone    Prospect    9S45 

Work  Called  for  and  Delivered 


14 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  11,  1927 


PIONEER 


The 

Name 

on  a  box  of  office 
stationery,  whether 
it  be  typewriter  pa- 
per or  manuscript 
cover,  means  com- 
plete satisfaction. 
There  is  a  grade  for 
every  need.  Ask 
your  printer  or  sta- 
tioner   to    show    you 


-]j^J.k'.'H[^MJ.VJJ:H(-  samples. 


BLAKE,   MOFFITT  &  TOWNE 

Established    1855 
41    First    Street,   San    Francisco 


TYPEWRITERS 

Rented — Sold — Repaired 

Established   43  Years 

RATES   REASONABLE 
TERMS  IF  DESIRED 

American  Writing  Machine  Co. 

506  MARKET  STREET 
Phone   Dougl&s   649 


San  Francisco 
Laundry 

A  Soft  Water  Laundry 


Good  Work,  Courteous 
Routemen 

Telephone   connection    in   San   Francisco, 
San  Bruno  and  San  Mateo 


Max  Rosenthal 

WHERE  GOOD  TAILORING 
COSTS  LESS 

A  choice  selection  of  seasonable 

Woolens    suitable    for    Formal, 

Sport    and     Business    wear    is 

now   ready  for  your  early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


USED 

ADDING,  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed   for  One  Year 

BOUGHT  — SOLD 
RENTED 

GENERAL  ADDING  MACHINE 
EXCHANGE 


Phone   Garfield    3S52 


561   Market  St. 


Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

A  great  bronze  eagle  will  soon  be 
erected  on  the  California  boundary 
along  the  Victory  Highway.  Governor 
Young  has  signed  the  Woodbridge  bill 
which  provides  for  the  establishment 
of  this  memorial  to  the  world  war 
heroes  and  plans  are  already  under 
way  for  a  fitting  ceremonial  under 
the  direction  of  the  American  Legion. 

The  next  move  will  be  to  establish 
the  terminal  marker  in  the  city  of 
San  Francisco.  Contra  Costa  county 
already  has  erected  its  memorial 
eagle  and  tablet  with  the  names  of  its 
honored  dead.  Sacramento  county 
has  its  eagle  group  and  all  along  the 
line  of  this  great  transcontinental 
route  states  and  counties  are  eagerly 
grasping  the  idea  of  this  fitting  mem- 
orial. 

The  development  of  the  Victory 
Highway  as  a  memorial  to  the  boys 
and  girls  who  gave  their  lives  in  the 
World  war  has  been  the  life  work  of 
Ben  Blow,  internationally  known 
highway  authority,  who  guided  the 
destinies  of  practically  every  one  of 
the  first  bond  issues  which  launched 
California^  impressive  era  of  road 
construction.  Blow  is  now  field  secre- 
tary of  the  National  Automobile  Club 
but  still  retains  his  post  as  general 
manager  of  the  Victory  Highway  As- 
sociation which  has  headquarters  in 
Topeka,  Kansas. 

Automobile  roads  to  the  North  Rim 
of  the  Grand  Canyon  opened  on  May 
21,  according  to  a  report  received  by 
the  National  Automobile  Club.  Win- 
ter snow  conditions  on  the  north  rim 
were  severe  during  the  past  season, 
with  a  maximum  snow  depth  of  61 


inches  on  the  level  and  a  minimum 
temperature  of  42  degrees  below  zero. 
Many  snow  drifts  still  remain  on  the 
north  side  hills  but  the  park  service 
crew  have  removed  the  last  drift 
which  blocked  the  roads  and  it  is  now 
possible  for  automobiles  to  reach 
Bright  Angel  Point  from  Predonia 
and  Kanab  via  the  Kaibab  Forest. 

The  North  Rim  trip  is  becoming 
very  popular  with  motorists,  the 
growth  of  tourist  travel  there  having 
amounted  to  almost  850  per  cent  in 
six  years.  Splendid  views  of  the 
Grand  Canyon  are  had  from  the 
North  Rim,  while  the  well  known 
Kaibab  deer  herd  and  the  Kaibab  For- 
est in  the  country  are  equally  inter- 
esting. Wylie  Way  Camp,  pioneer 
hotel  of  the  North  Rim,  will  open  on 
or  about  June  1. 


Motorists  driving  into  the  Russian 
River  district  will  find  a  short  stretch 
of  poor  road  between  Guerneville  and 
Monte  Rio.  This  is  a  winding  road 
along  the  river,  sharp  turns,  with 
barely  enough  room  for  two  cars  to 
pass. 


MISCELLANEOUS 

SYNOPSIS   OF   THE   ANNUAL  STATEMENT 

OF 

Realty  Mortgage  Insurance 
Corporation 

•  ■(  San  Francisco  in  the  State  of  California  on  the 
81s1  day  of  December,  1926.  made  to  the  Insurance 
Commissioner  of  the  State  of  California,  pursuant 
to   law. 

ASSETS 

Real  estate  *     1,688.16 

Mortgages  .-mil  collateral  loans        105,860.00 

B Is    an. I    stocks   and    certificates  808,000.00 

Cash    in   company's   office   and    in    Lank:-  6,987.24 

Premiums    in    course   of   collection      None 

Bills  receivable  824.07 

Other  ledger  assets  92,773.21 


Ledger    Assets  $510,022.68 

NON-LEDGER    ASSETS: 

Interest  and    rents  due  or  accured       $     None 

Markel   vali i   securities  over  book  value      None 

Other   non-ledger  assets  —  Equity  in  Mort- 
gage   Loans  29,581.75 

Total   gross   assets  (689,604.48 

Deducl   ;i^c[,    not   admitted  >2,m.:i2 


Total   Admitted   Assets    $466,827.11 

LIABILITIES 

N.t    unpaid    claims,    except    liability  and 
workmen's  compensation  $    None 

Special    reserve    for    unpaid    liability    and 

workmen's   compensation    claims  None 

Estimated    expenses    of    investigation    and 

adjustment    of    claims  ,..,       None 

Total     unearned     premiums    on     unexpired 

risks  None 

Commissions    and    brokerage    due   or    to    be- 
come  due  None 

All   Other   liabilities  185,314.46 


Total    Liabilities  i except    capital    and 

surplus!     .  8186,814.46 

Capital  $uir,.Nr>n.K0 

Surplus  46.888.14       271,612.66 


Total    Liabilities.   Capital   and   Surplus       t466.827.il 

J.  M.  HENDERSON.  Jr.. 

President. 
CHARLES  C.  BOWEN, 

Secretary. 


June  11,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


Star-Dust 

(To  a  Dead  Aviator) 
Mo  more  his  motor  shall  climb  up  in  the  morning, 
STever  again  shall  the  keen  racing  air 
Fan  the  fine  flame  in  the  heart  of  him  scorning 
All  but  the  highest  adventure  to  dare. 

Swept  into  space  with  his  glory  around  him. 
Winged  with  the  fire  of  sublime  sacrifice, 
There  on  the  plain  where  they  tell  that  they  found  him- 
Star-dust,  and  silence,  and  the  infinite  skies. 

— Mabel  K.  Richardson  in  Pasque  Petals. 


Exhumation 

Egyptian  kings,  dragged  from  their  resting  places 

To  face  a  sun  three  thousand  years  more  old 

Are  found  still  clinging  to  some  treasured  fragment, 

A  ring,  a  rag,  a  gem,  a  piece  of  gold, 

Set  by  them  there  to  comfort  solitude. 

If  we  were  given  to  indulge  the  dead, 

Each  crazy  wish,  stuttered  in  last  disquietude: 

I  would  beseech  you  lay  beside  my  head 

A  little  cask  of  dreams,  a  box  of  visions, 

A  reel  of  verse,  a  chaplet  of  things  men  said 

When  I  was  still  awake,  that  eons  hence 

Anglologists  exhuming  London  dust 

May  find  a  crumbled  grave,  and,  hurrying  thence 

No  richer  for  my  spoils,  say  in  disgust: 

"This  was  an  Englishman.  He  dreamed. 

He  was  perplexed. 
There's  nothing  here  of  interest.  Let's  try  the  next." 
R.  C.-C.  in  G.  K.'s  Weekly. 


War 

You  think  these  plotted,  those  designed 
The  War  with  deadly  craft — and  some 
Made  money  out  of  Kingdom  Come 

On  purpose!   Nothing  of  the  kind! 

God!   how  much  better  such  devilish 
Cunning  than  that  ineptitude 
Which,  like  a  slat  torn  bringing  food, 

Just  slipped,  and  let  the  whole  world  smash! 
— Humbert  Wolfe  in  New  Statesman. 


Willow  Song 

billow    wands,    willow    wands,    here    are    colored    willow 
wands! 
Dipping  by  the  river  where  the  thrushes  sing; 
'urple  willow.  Creeping  willow. 
Vhite  willow.  Weeping  willow — 
Jere  are  magic  willow  wands  to  conjure  in  the  spring. 

Pillow    wands,    willow    wands,    here    are    pollard    willow- 
wands  ! 
Swaying  by  the  water  in  the  wind  and  rain: 
Elver  catkins,  sallow  catkins. 
Jreen  catkins,  yellow  catkins, 

lere  are  colored  willow  catkins  flowering  once  again! 
Hamish  Maclaren  in  Spectator. 


LOU  W.  SARTOR.   Proprielor 


PHONE  GRAYSTONB  428 


LOU  SARTOR'S  SERVICE  STATION 

We  Carry  All   Popular   Brands   Eastern  and   Western   Oils 

New  Method   Washing  and   Polishing 

Equipped    With    Latest   Type   Hydraulic    Lifts 

Oiling  and  Greasing — Battery  Service 

AT   CALPET    GAS   STATION 

Post  and    Franklin   Streets  San    Francisco,   Calif. 


GRAYSTONE    130 


OPEN    DAY   AND    NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction   with 

St.    George    Garage,    410    Bush    St.  Monarch    Garage.    1361    Bush    St. 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


Take  Your  Kitchen  Camping  / 

The  Utility  Auto  Kitchenette 

provides  all  the  comforts  of  home  and  makes  camp- 
ing a  real  pleasure.  Table,  stove,  oven,  ice  box  and 
pantry — all  combined  in  a  strong  metal  cabinet.  It 
can  be  carried  on  running  board  or  trunk  rack  of  any 
automobile.    Weighs  only  sixty-five  pounds. 

Sold  by  All  Dealers  in  California 

Send  for  iltuUrattc  literature  describing  Utility  Kitchenette 


UTILITY  AUTO 

KITCHENETTE 


"AS  the  Campers 
'Pel- 


Riddle  Sheet  Metal  Works 

1073  Folsom   Street 

San  Francisco,  Calif. 

Open  Saturday  all  day. 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  11,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  10TH.   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.4G 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund    over    $565,000.00, 

standing    on    Eooks    at  1.00 

MISSION  BRANCH Mission  and  2!rt  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

1!  Aid  IT  STREET  BRANCH Haighl  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-OUARTCR  (41  f)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO.   CANADA 
Paid   Up  Capital  S20.000.000  S20.000.000   Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bouerhl :  FOREIGN  and  DOMESTIC  CREDITS 
Issued  ;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND:  NEW  YORK:  PORTLAND.  ORE.:  SEATTLE. 
WASH.:  MEXICO  CITY.  MEXICO. 

San    Francisco    Office:      450    California   Street 
BRUCE   HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Compensation.    General    Liability,    Plate    Glass,    Accident    and     Health, 
Fidelity  and   Surety,    Burglary.    Automobile    Insurance 


Branch   Office   Pacific   Coast   Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  hire  and  Steel  Co.  of  California 

Manufacturers  of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.     GASHOLDERS.     SMOKESTACKS.     ETC. 

San    Francisco.   Calif.  Los  Angeles,   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


inance 


A  prominent  financial  journal  remarks  the  continuation 
of  building  activity.  According  to  the  financial  sooth- 
sayers of  early  1927,  the  building  industry  was  in  for  a 
slump,  but  the  persistence  with  which  it  holds  up  has 
made  a  necessary  revision  of  opinion.  April  figures  on 
value  of  contracts  awarded  throughout  the  country  were 
only  3  per  cent  below  the  record  sum  reached  in  March 
and  6  per  cent  higher  than  that  of  April  a  year  ago.  This 
showing  brings  the  record  of  the  year  to  date  practically 
equal  to  that  of  the  corresponding  period  of  last  year. 

But  there  is  no  doubt  that  conservative  business  inter- 
ests view  continued  peak  building  operations  with  con- 
siderable misgivings,  knowing  from  past  experience  the 
tendency  for  movements  of  this  sort  to  go  too  far.  Stim- 
ulated by  the  ease  with  which  construction  projects  can 
be  financed,  builders  are  constantly  going  ahead  with  new 
projects  and  finding  encouragement  in  the  facility  with 
which  finished  projects  are  taken  up.  There  seems  to  be 
no  difficulty  in  filling  the  new  buildings,  with  all  their 
up-to-date  conveniences,  but  it  is  becoming  increasingly 
apparent  that  this  is  being  done  in  many  cases  at  the  ex- 
pense of  the  older  ones. 

Building  activity  usually  indicates  a  healthy  financial  eon-' 
dition  for  the  country  as  a  whole.  But  skeptics  are  prone 
to  remark  now  that  it  can  be  carried  too  far.  Too  many 
substantial  structures  are  being  outmoded  before  their 
time,  as  a  tremendous  waste.  Building,  of  course,  brings 
a  great  deal  of  satisfaction  to  the  building  material 
groups,  and  permits  employment  of  many  men.  But  there 
comes  a  point  in  construction  when  the  obsolescence  oti 
older  buildings  and  the  migration  of  tenants  to  newer 
ones  becomes  more  costly  than  we  can  afford.  The  ques- 
tion now  is  whether  or  not  we  have  reached  this  point  in 
our  construction.  Possibly  not  yet.  But  if  the  present  ac- 
tivity continues,  savants  declare  that  point  is  not  far  off. , 
*     *     * 

Business  as  a  whole  continues  to  extend  fair  weather 
signs.    Manufacturing  is  operating  at  large-volume  pro-; 
duction,  and  distribution  is  apparently  keeping  pace  with 
manufacture.    The  stock  markets,  with  money  still  rela- 
tively easy,  continue  to  show  large  turnovers.   Securities 
as  a  whole  are  proving  popular  investments.  The  Missis- 
sippi  flood  depression  is  on  the  wane,   it  is  said,   andl 
Japan's  financial  difficulties  are  considered  to  be  mend- 
ing.   Those  who  courageously  predicted  another  banner] 
year  for  the  country  are  now  finding  their  predictions  oil 
the  way  to  fulfillment. 


News  Ije^/ter 

l£alifornia~i&i>tofrt.6eT. 

TRANSCONTINENTAL  HIGHWAY 
EXPOSITION  EDITION 

A  beautiful  number  devoted  to  the 
opening  of  the  Victory  Highway 
and  the  Reno  Exposition. 
Brimming  with  articles   of  current 
and  historical  significance. 
Splendidly  illustrated. 

To  be  Issued  June  25th 

ORDER  YOUR  COPIES  NOW -50c 


James  Wilcox  Drake  of  Los  Angeles  has  been  elected 
to  individual  membership  in  the  San  Francisco  Stock  and 
Bond  Exchange.    Drake's  bid  of  $70,000  for  the  seat  es-j 
tablished  a  record  price  of  individual  membership  on  the 
San  Francisco  Stock  and  Bond  Exchange. 

Drake  has  been  carrying  on  a  brokerage  business  in 
Los  Angeles  under  the  firm  of  the  J.  W.  Drake  Company, 
and  is  widely  known  in  this  field  throughout  the  entire 
Pacific  Coast.  Prior  to  the  establishment  of  thai  com 
pany,  Drake  was  associated  with  the  First  Securities. 
Company  of  Los  Angeles,  and  it  was  in  that  institution 
that  he  received  his  introduction  to  the  investment  field. 

J.  W.  Drake  is  the  son  of  the  late  J.  C.  Drake,  formerly; 
president  of  the  old  Los  Angeles  Trust  and  Savings  Hank, 
now  the  Pacific  Southwest  Trust  and  Savings  Bank,  and 
was  a  director  of  a  number  of  financial  and  individual  in- 
stitutions of  Southern  California. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c.  75c.  SI.    35c.  50c.  75c   SI. 00.  SI. 50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for    Theatrical    People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


Ucwzv  ImmjjLlm  Orum& 


400  POST  ST..  S.  F. 
Garfield  234 
CLIFT  HOTEL 
Prospect  4700 


RAMONA  STUDIO.  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50 — Also  a  la  Carte 

Merchants'   Lunch    11   a.m.   to  2  p.m.    (a  la  carte).     Private  Dining  Rooms 
for   Bnnquets   and    Parties,    Seating   75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin  Sts. 


BLANCO'S 


Phone 

Graystonc    S100 


Weekdays,    Luncheon    %  .75 

(11 :30   to    2    p.  m.) 
Dinner.  Week  Days  &  Sundays  .1.50 


No    visitor    Should    Leave    the    City 

Without  Dining  in  the  Finest 

Cafe    in    America 


Our  Main   Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 


i)3   Third    Avenue.   SAN    MATEO 


Featuring     Southern     Cooking 

Open  From 
11  :30  a.  m.  to  2:00  p.  m. 
5  :30  p.  m.  to  S:30  p.  m. 
Sundays  and  Holidays 
4  :;ii,  to  s  ::ii)  p.  m.  only 
CLOSED  EVERY  MONDAY 
Half    Block   from    H  erlnvay 


ICE  CREAM 
CANDY 
PASTRY 


I  CALIFORNIA  SIS 

Cr.y.l.n. 

1101         1101 


BREAKFAST 
LUNCHEON 
DINNER 


w 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
DancinK   from  6  p.  m.  to  1   a.  m. 


THIRD     STREET 

STERLING    ANDERSON. 


GARAGE 

Manager 


Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW   FIREPROOF   GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


1110    GEARY 


TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Blacksmithing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


If  there  were  a  better  way  of  laundering, 
we  would  have  adopted  it  long  ago. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo  1488 


San  Francisco 


Chapel- 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

-771  to  777  Valencia  St.,  Bet.  18th  and  lUth  Sts., 
San  Francisco.     Phone  Market  64 


14-Mile    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN   8:00   A.M.  TO   11:00   P.M. 

I'nsurpassed    Cuisine 

CARL    LEONHARDT 

Formerly  of  Golden  Gate  Park  Casino 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 


Parisian  Dyeing  and  Cleaning 


583   Post  Street 
In   Vinrini*   Hotel 


San    Francisco 
Phone  Franklin   2510 


I  Sa„  Fraiiiisro  Storage  Compain.1  pros^ct_6? 

STORAGE         ^m 

pMOYlMi.  PACKING.  SHIPPING 

1 ,,  SUTTER  .»*»■  KITJC  »  l£*V01WORTM  STS.                           ^1 

"ir*^ 

Carq 


uinez 


Bridg( 


The  World's  greatest  Highway  Span 

NOW  OPEN 

The  short  way  between 

San  Francisco  Bay  area 

and  points  north 


^o  Jerries         ^o  "Delays 


AMERICAN  TOLL-BRIDGE  CO. 


525  Market  St. 

San  Francisco,  Cal. 


Oscar  H.  Klatt,  President 
Phone  Douglas  8745 


SAIL  TO  NEW  YORK 


-* 

?1L  i  •  i 

1  '.       m  1.  ■    < 

1 

SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Arc  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatini  Panama  Mail 
Liner  with  seven  never-to-he-forgolten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo.  Mexico;  San  Jose  de  Guatemala;  La  Lili- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan.  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  S3.S0.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New- 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  ECUADOR,  June  Ilth;  SS  COLOMBIA.  July  9th.  From  New  York: 
SS  COLOMBIA,  June    ith;  SS  VENEZUELA.  June  25th. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
or  ticket   agent,   or   write  to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 
DEAN  &  DAWSON ,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2U2 


"A  Six-Pointer 


"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point   1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


CALIFORNIA 


$5.00  PER  YEAR 
SAN  FRANCISCO 


POIXT  JULIEN,  TOM  ALES  BAY 
From  the  Painting  by  William  Ban 


CLOUD-KISSED  EL  CAPITAX,  YOSEMITE  VALLEY 


Photo  by  Moulin 


Established  July  20,  1856 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

fcht™n„^rHC'SCOJNeKiS-  Kejter  a,n,d  California  Advertiser  was  founded  July  20,  1856,  by  Frederick  Marriott.  Published  by  Frederick  Marriott.  Jr..  from  1884  to  1926. 
P.lT™? lit  5-  publlshed  .we.ek,y  by  Frederick  Alfred  Marriott.  268  Market  Street.  San  Francisco.  California.  Telephone  Kearny  8367.  Entered  at  San  Francisco. 
Laliforma.  Postoftice  as  second-class  matter.     London  Office:    Street  &   Co..  30  Cornhill.   E.    C,    London.    EnEland.      Subscription    Rates    (including   postaee).   one   year. 

$5.00.     Foreign,  one  year.  $6.00.     Canada,  one  year,  $6.00 


/ol.  CIX 


SAN  FRANCISCO,  CALIF.,  JUNE  18,  1927 


No.  25 


Voyaging  Aboard  a  Panama  Mail  Liner 


Hotel    Central. 


In  and  out  of  the  Golden 

feate  vessels,  under  all  flags, 

(jarrive  from  and  depart  to  all 
borts  of  the  World,  365  days 

lof  the  year. 

Unless  a  person  has  made 

la  voyage  to  sea  they  are  lit- 
tle aware  of  the  healthful 
pleasures  and  an  entirely 
new  perspective  of  life  that 

lis  afforded,  from  an  ocean 
voyage. 

The  writer  has  just  re- 
turned after  making  a  voy- 

lage  aboard  the  palatial  liner 

I  Ecuador,  one  of  the  Panama 

[Mail  Line  fleet  operating  be- 
lt ween  San  Francisco,  Los 
Angeles,      Mexico.      Central 

[America,    Panama.    Havana 

|and  New  York. 

One  who  has  never  been  to 
sea  aboard  a  fine  ocean-going 
liner  would  think  that  life 
becomes    drab    aboard    ship, 

especially  a  long  sea  voyage.     Such  is  not  the  case 
the  contrary  there  are  few  idle  moments. 

Competent  ship's  officers,  ever  on  duty,  it  seems,  are  al- 
ways at  the  command  of  the  traveler. 

Panama  Mail  ships  are  the  last  word  in  ships  for  tro- 
pical cruising.  The  vessels  are  of  10.000  tons  displace- 
ment and  all  are  equipped  with  outside,  light  and  airy 
rooms,  fitted  with  beds  (not  berths)  giving  the  maximum 
amount  of  living  comfort  while  at  sea  in  all  sorts  of 
weather. 

The  California-New  York  service  of  the  Panama  Mail 
Line  is  the  most  interesting,  luxurious  and  comfortable 
way  to  see  the  "Spanish  Americas"  those  quaint  and 
charming  "lands  between." 

After  departing  eastbound  from  Los  Angeles  Harbor 
the  officers  aboard  ship  make  it  their  duty  to  see  that 
everyone  aboard  ship  becomes  acquainted. 

From  that  time  on  through  the  balmy  tropics  there  is 
a  spirit  of  good-fellowship  aboard  that  at  the  end  of  the 
voyage  it  is  with  a  sigh  of  reluctance  that  the  travelers 
part. 

As  the  liner  glides  gracefully  through  the  waters,  the 


Panama    City 


On 


passengers  bask  in  luxurious 
comfort.  Wide  decks  that 
afford  ample  room  for  danc- 
ing, deck  sports  and  promen- 
ades is  one  of  the  enchanting 
features  of  one  of  the  liners 
of  the  Panama  Mail  fleet,  the 
Ecuador,  Venezuela  and  Co- 
lombia. 

On  tropic  days,  there  is 
the  fine  open  air  swimming 
pool  that  is  one  of  the  out- 
standing attractions  aboard 
ship.  The  fine  ship's  orches- 
tra that  never  seems  to  tire 
of  rendering  haunting  melo- 
dies plays  at  luncheon  in  the 
afternoon,  at  dinner  and  then 
at  night  for  dancing. 

The  traveler  who  voyages 
aboard  a  Panama  Mail  liner 
and  fails  to  respond  to  the 
rhythmic  strains  of  the  Fili- 
pino orchestra  as  gay  cou- 
ples dance  on  the  broad  deck 

as  the  liner  glides  through  moon-lit  seas,  may  well  refrain 

from  an  ocean  voyage. 

The  many  ports  visited  enroute  are  revelations  to  the 
traveler,  where  ample  time  is  given  to  the  passengers  to 
visit  all  places  of  interest.  The  Panama  Mail  Line  ar- 
ranges transportation  accommodations  for  all  travelers  at 
the  various  ports  at  a  minimum  expense. 

Manzanillo,  Mexico,  one  of  the  most  beautiful  ports  in 
Mexico ;  quaint  in  its  setting  and  blending  the  new  World 
with  the  Old  is  one  of  the  first  call  ports  after  leaving  Los 
Angeles  harbor.  Then  on  to  Acajutla,  where  romance  per- 
meates the  atmosphere  as  the  traveler  lands.  La  Liber- 
tad  and  San  Salvador,  where  the  traveler  is  taken  over 
fine  roads  in  an  automobile  through  virgin  countries  that 
have,  with  the  exception  of  the  larger  cities,  retained  all 
their  quaint  settings  for  which  Salvador,  one  of  the 
wealthiest  republics  in  Central  America  is  famous. 

Corinto  in  Nicaragua  is  a  tropical  bower,  and  the  tra- 
veler is  held  in  amazement  as  he  traverses  for  miles 
thousands  of  acres  of  some  of  the  finest  coffee  plantations 
in  Central  America. 

All  through  these  countries  birds  of  wondrous  plum- 
(Continued  on  page  3) 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  18,  192 


Industry  Counls  Too 

Before  one  of  the  leading  local  luncheon  clubs  a  lecturer 
raised  the  question:  "Does  it  pay  to  be  born  bright?" 
Skeptics,  the  trend  of  his  message  continued,  often  assert 
that  being  born  under  the  influence  of  genius  is  detrimen- 
tal rather  than  beneficial.  Over-brightness  in  children 
tends  to  make  them  like  early  risers — "conceited  in  the 
morning  and  stupid  in  the  afternoon."  But  history  and 
observations  contradict  to  a  degree  statements  of  this 
nature.     For  example: 

"As  a  boy,  Mozart,  after  having  heard  but  once  the 
singing  of  a  difficult  piece  of  music — the  Sistine  Misereri 
— went  home  and  wrote  the  entire  five  parts  with  but  two 
slight  errors.  When  Macauley  was  three  years  old  he 
used  to  read  incessantly.  He  seemed  to  be  able  to  grasp 
a  thing  instantly  and  remember  it  forever.  We  find  that 
most  bright  children  are  sprung  from  families  in  which 
exceptional  intelligence  is  present.  If  you  examine  the 
career  of  a  gifted  child  in  the  public  schools  you  will  find 
that  conditions  are  not  suitable  for  his  rapid  development. 
If  given  the  opportunity,  the  upper  10  per  cent  of  public 
school  children  could  make  one  and  one-half  to  two  years 
progress  in  one  year." 

These  observations,  again  however,  are  not  conclusive. 
Any  generality  we  attempt  to  make  on  humanity  is  likely 
to  be  shattered  by  numerous  exceptions.  But  in  the 
main,  what  is  it  that  makes  for  accomplishment  in  the 
end?  Is  it  native  genius,  brightness;  or  is  it  industry? 

To  be  sure  brightness  materially  eases  the  way.  What 
a  bright  child  can  master  in  a  few  minutes  it  takes  a  less 
precocious  child  many  days  to  learn.  And  it  takes  a  rugged 
soul  to  peg  along,  day  after  day,  slowly  like  the  tortoise. 
toward  a  goal  others  may  win  almost  without  effort. 

If  life  were  nothing  more  than  a  series  of  lessons  in 
memory  work,  the  bright  child  would  have  the  inside 
track  all  the  way.  Fortunately  it  is  not.  After  the  first 
few  laps  are  run,  initiative,  industry,  ruggedness  and  pure 
stamina  begin  to  play  their  parts.  The  bright  child,  no 
matter  how  talented,  if  not  possessed  with  some  of  these 
other  staying  qualities  will  not  finish  in  front.  The  road 
is  too  rough,  the  grind  too  long. 

Ambition  is  a  constant  spur.  If  that  flame  can  be  kept 
alive,  we  can  believe  that  it  is  even  more  precious  than 
any  other  endowment  with  which  a  youngster  can  begin 
his  life.  It  will  feed  his  energy  always,  and  will  not  per- 
mit him  to  lag  when  there  is  yet  anything  to  be  won. 
•     •     • 

Too  Full  of  Welcome 

The  newspapers  have  been  too  full  of  Lindbergh  this 
week  to  carry  any  news.  Will  Rogers,  the  cartoons,  and 
the  oil  scandal  were  about  all  that  broke  into  print. 

Well,  it's  a  good  thing.  Readers  feel  sorry  for  Cham- 
berlin,  some  of  them.  For  doing  more  or  less  the  same 
job,  only  a  little  later,  and  slightly  less  smilingly,  he  gets 
only  a  stickful  to  Lindbergh's  twenty  or  thirty  columns 
per  day.  He  made  a  mistake,  it  seems,  when  he  took  a 
partner  with  him.  He  would  have  fared  much  better  all 
around,  had  he  gone  alone.  Not  only  would  his  flight 
been  more  spectacular,  but  certain  statements — the  kind 
which  a  poor  sport  invariably  makes  when  he  finishes  no 
matter  how  close  a  second — have  crept  into  the  all-swal- 
lowing jaws  of  the  press.  They  were  not  made  by  the 
flyer.  His  partner  made  them  for  him,  it  seems.  Very 
poor  stuff. 


If  "Lucky"  Lindbergh  had  luck,  let  him  have  it.  H<< 
deserved  all  he  could  get.  And  if  the  Bellanca  plan« 
fared  less  happily  in  the  hands  of  fate — too  bad.  bfl 
don't  cry  over  it.  Everybody  can't  be  a  winner.  An(| 
the  best  thing  of  all  is  being  a  good  winner.  No  man  carl 
more  easily  make  an  ass  of  himself  than  in  the  heat  ol| 
victory.  In  everything,  from  the  start  of  his  flight  to  his! 
reception  in  Washington  and  New  York,  Colonel  Lind-I 
bergh  has  been  what  the  man  in  the  street  calls  a  "good! 
guy."  That  is  what  carries  him  along  now,  and  what  willl 
carry  him  along  long  after  a  trans-Atlantic  flight  will  bel 
no  longer  phenomenal.  He  is  the  type  that  you  and  l| 
want  to  hear  called  an  American. 

*  *     * 
Down  on  the  Farm  Again 

The  White  House  stands  empty  and  alone.     The  na-l 
tion's  executive  has  gone  on  his  annual  vacation. 

Very  few  people  envy  President  Coolidge  his  vacation.] 
Despite  the  fact  that  he  has  an  entire  estate  and  thej 
beauties  of  the  Black  Hills  at  his  disposal,  one  look  at 
the  menage,  both  political  and  domestic,  which  must  ac-J 
company  the  president  on  his  outing  would  deter  the  aver- 
age vacationer.       Imagine  yourself  planning  a  vacation 
that  would  include  being  photographed  and  interviewed] 
several  times  every  day.     Every  time  you  caught  a  fish,] 
or  lost  one  for  that  matter,  you  had  to  pose  for  a  picture. 
Every  time  you  mounted  a  horse  for  a  ride,  went  for  a 
drive  in  the  motor,  chatted  on  the  veranda — in  fact,  every, 
time  you  turned  around  it  became  news.     Not  many  could; 
see  much  vacation  in  that,  especially  when  you  had  to: 
take  your  office,  help  and  job  along  with  you. 

*  *     * 

Election  Shows  Healthy  Civic  Condition 

In   spite  of  the  fact  that  some  of  the  worthy  bond  I 
measures  proposed  in  the  election  this  week  did  not  meet; 
with  adequate  public  approval  for  their  passage,  the  voice 
of  the  people  indicates  conclusively  a  favorable  balance 
of  thought  toward  a  better  San  Francisco. 

It  was  gratifying  to  know  that  the  Bernal  Cut  measure 
was  approved.  Traffic  arteries  are  more  and  more  becom- 
ing absolutely  necessary.  So  we  took  one  step  forward. 
The  Memorial,  too,  is  highly  desirable  from  every  stand- 
point. 

Why  the  Spring  Valley  purchase  was  turned  down  atj 
this  time  a  good  many  are  puzzling  their  heads  over. f 
Those  who  know  have  declared  time  and  again  that  it  is] 
only  a  matter  of  time  until  the  purchase  of  this  system 
will  become  imperative.    It  is  extremely  difficult  to  find 
any  reasonable  excuse  for  delay.  But  whatever  the  public 
motive,  the  issue  was  not  approved.  The  problem  here  isj 
not  at  all  similar  to  that  of  the  Municipal  Railway  exten- 
sions.   The  railway  development  can  wait.    But  the  pub-  i 
lie  should  be  made  to  know  that  the  Spring  Valley  pur- 
chase must  be  approved  sometime,  the  sooner  the  better. 

The  scavenger  war  is  silenced  for  another  spell,  thanks 
to  the  souls  who  went  to  the  polls. 

All  in  all,  however,  the  final  returns  can  be  said  to  be 
fairly  satisfactory.    The  worthy  measures  which  did  not  | 
pass  yet  received  a  good  support,  majorities,  in  fact.   And 
as  long  as  San  Francisco  feels  that  way  about  develop-  \ 
ment,  time  will  bring  each  of  these  separate  projects  into 
being. 


une  18,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


VOYAGING  ABOARD  A  PANAMA  MAIL  LINER 

(Continued  from  page  1) 

aage,  that  are  to  be  found  nowhere  else  in  the  World,  add 
olor  and  charm  to  the  surroundings. 

The  Panama  Canal,  the  World's  greatest  engineering 
eat,  is  a  sight  that  is  well  worth  the  voyage  alone.  Here 
nil  be  seen  the  achievements  of  Uncle  Sam  to  introduce 
anitation  that  has  made  this  heretofore  pest-ridden 
ountry  one  of  the  most  healthful  spots  in  the  World. 
)ld  Panama,  seven  miles  away  from  Panama  City,  pre- 
ents  ruins  of  gorgeous  palaces,  fortifications  and  other 
listoric  landmarks  that  withstood  the  fearful  deeds  and 
avages  of  Morgan  the  pirate. 

Interesting  in  Panama  City  is  a  new  hostelry,  recently 
laced  in  the  management  of  Mr.  Andrew  Johnson,  long 
dentified  with  development  in  the  Canal  territory.  After 
leavy  expenditures  in  re-construction  of  the  Hotel  Cen- 
ral,  on  Cathedral  Square,  or  Independence  Park,  the  old 
tructure  has  given  place  to  new  designs,  to  foray  and 
obby,  to  new  reinforced  concrete  walls,  ladies  tea  parlor, 
afe  and  large  dining  room,  flower  embanked  patios.  Ul- 
imately  a  beautiful  roof  garden  will  be  constructed  where 
uests  may  view  the  departure  and  coming  of  steamers 
n  the  offing,  and  the  island  settings  in  the  sea.  What 
hen  can  be  more  charming  to  any  stranger  or  tourist 
han  to  choose  this  roof  garden  as  his  rendezvous ;  in  the 
eading-room,  an  hour  with  the  radio,  in  contact  with 
hips  for  a  thousand  miles  around,  or  listening  in  on  Rio, 
London  or  New  York? 

Mr.  Johnson  is  a  princely  host,  and  has  an  infinite  list 
>f  friends  among  hotel  guests  in  Panama.  Tourists  know 
lis  hospitality  from  all  parts  of  the  world.  The  new 
lotel  Central  will  undoubtedly  flourish  under  his  direc- 
ion.     But  to  go  on  with  the  voyage : 

Havana,  "The  Paris  of  the  Western  Hemisphere"  is 
fcrld-famed  and  this  city,  known  to  travelers  from  all 
>arts  of  the  World,  presents  a  never-to-be  forgotten  sight 
I  the  vessel  ploughs  her  course  the  blue  Carribean  and 
.pproaches  the  harbor  with  Morro  Castle  and  Cabanas 
oil  less,  sternly  rock-bound  lie  to  the  left,  and  beautiful 
lavana,  gay,  pleasure-loving,  cultured,  lies  to  the  right. 

There  is  much  to  see  in  Havana,  as  well  in  all  parts  of 
Juba,  and  it  is  all  too  short  a  stay,  when  the  departing 
ignal  announces  the  sailing  of  the  Ecuador  on  her  voy- 
ge  to  New  York,  last  port  of  call  and  the  largest  city  in 
he  United  States. 


The  Chamber  of  Commerce  of  the  United  States  re- 
lorts  that  the  year  would  not  be  long  enough  to  include 
ill  the  'special  weeks'  if  they  fell  consecutively.  In  addi- 
ion  to  approximately  100  'special  weeks,'  there  is  a  wide 
ariety  of  'special  days.'  giving  every  member  of  the 
aniily.  many  articles  of  food  and  miscellaneous  activities 
.  place  in  the  calendar. 

I  Bathtubs  as  an  accident  cause  are  more  than  twice  as 
Badly  as  stepladders,  according  to  a  recent  annual  ana- 
lysis  made  by  an   Illinois  insurance  company. 

In  order  that  the  guardians  of  the  law  may  be  real  he- 
nen  the  city  council  of  a  Pennsylvania  town  has  decreed 
hat  they  must  take  a  cold  bath  every  morning,  sleep  with 
he  bedroom  windows  0)1011.  go  through  daily-dozen  exer- 
ises.  and  brush  their  teeth  twice  daily. 


The  German  postoffice  department  in  addition  to  carry- 

ng  mail,  serves  as  a  bill  collector,  banker,  and  subscnp- 
ion  agent  for  newspapers,  magazines  and  books.  Not 
ktisfied  witli  these  multiple  activities,  it  also  operates 
feht-seeing  and  regular  passenger  busses  in  regions 
viieve  other  transportation  is  inadequate. 


Stimulating  Dose 

We  are  advised  to  eat  considerable  fish  in  the  spring  to 
supply  the  iodine  needed  to  prevent  certain  physical  trou- 
bles. 

The  followers  of  this  advice  may  say:  "Fate  can  not 
harm  me;  iodined  to-day." — Boston  Transcript. 


Well  Preserved 

"Where  did  you  get  that  fine  new  hat  from?" 
"I  bought  it  ten  years  ago.  Seven  years  ago  I  had  it 
newly  prest.  Three  years  ago  it  was  dyed  black.  The 
year  before  last  I  had  a  new  band  put  round  it.  Last 
week  I  exchanged  it  at  the  restaurant!" — Jugend  (Mun- 
ich). 


So  Sudden 

Johnny,  ten  years  old,  applied  for  a  job  as  grocery  boy 
for  the  summer.  The  grocer  wanted  a  serious-minded 
youth,  so  he  put  Johnny  to  a  little  test. 

"Well,  my  boy,  what  would  you  do  with  a  million  dol- 
lars?" he  asked. 

"Oh,  gee,  I  don't  know — I  wasn't  expecting  so  much  at 
the  start." — Goblin. 


Logical  Thinking 

Frater — "Isn't  that  hair  tonic  in  the  green  bottle?" 
Also — "No,  that's  why  I  can't  get  my  cap  off!" — Wash. 
Cougar's  Paw. 


Bargain  Hunting 

"This  restaurant  sure  is  cheap." 
"How's  that?" 

"Why,  I  got  coffee,  doughtnuts  and  an  overcoat  for 
fifteen  cents."— M.  I.  T.  Voo  Doo. 


Walking  Testimony 

"Is  your  wife  economical?" 

"Very.     Look  at  the  clothes  she  makes  me  wear." — 
Boston  Transcript. 


True  to  Form 

"Do  you  think  it  is  unlucky  to  marry  on  a  Friday?" 
"Certainly.     Why  should  Friday  be  an  exception  ?"- 
Faun  (Vienna). 


Deadly  Decoration 

"Radiator  caps  should  be  more  artistic.  The  cap's  a 
prominent  feature." 

"Yes,  it's  about  the  first  thing  that  strikes  you."— 
American  Boy. 


Office  Etiquette 

"You  were  speaking  much  too  long  on  the  'phone  just 
now.  Miss  Ponsonby." 

"But  it  was  a  business  call,  Mr.  Jones." 

"Well,  please  don't  address  any  of  our  clients  as  'sweeti- 
kins'  in  future. — London  Opinion. 


Joker  in  the  Deck 

"Marie  and  I  agreed  that  after  we  were  married  I 
should  decide  all  major  questions,  and  she  would  decide 
the  minor  ones." 

"How-  has  it  worked  out?" 

"We  have  been  married  three  years,  and  I  am  grateful 
to  say  there  have  been  no  major  questions." — Christian 
Science  Monitor. 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  18.  192' 


Wedding  Bells 

Across  the  clear-crystal  skies  come 
sounds  of  merry  wedding  bells! 

June  days,  ever  the  chosen  time  for 
brides,  since  eons  and  eons  ago,  bring 
with  their  hours  a  resonance  of  hap- 
piness and  cheerful  tunes  that  Cupid 
makes  claim  as  his  own. 

This  year,  so  those  who  keep  the 
records  tell  us,  will  be    a    champion 
year   for   many    marriages.      That's 
good  news  and  should  be  criterion  for 
universal  happiness! 
"As  unto  the  bow,  the  cord  is — 
So  unto  the  man  is  woman ; 
Though  she  bends    him,    she    obeys 

him; 
Though  she  draws  him — yet  she  fol- 
lows— 
Useless  each — without  the  other." 

So,  said  some  wise  one  in  his  day — 
And  it  stands — today! 

*     *     * 

They  Are  Married 

One  of  the  lovely  weddings  which 
took  place  this  past  week  was  when 
Miss  Dorothy  Cornwall  became  the 
bride  of  Dr.  Ernest  Stratton  June  1 
at  the  home  of  the  bride  on  Pacific 
Avenue  and  Webster  street. 

The  bride  wore  a  wedding  gown  of 
white  tulle  made  over  satin  with  a 
full,  fluffy  skirt  and  a  long  trailing 
sash  of  satin.  The  train  of  tulle  was 
edged  with  rare  old  lace,  the  very 
lace  which  had  been  worn  by  the 
bride's  grandmother.  Orange  blos- 
soms were  fastened  upon  the  long 
train  in  charming  detail  and  grace. 
Lilies  of  the  valley  and  gardenias 
formed  the  bridal  bouquet  in  shower 
effect. 

Mrs.  Frederick  Kroll  was  matron 
of  honor.  Her  gown  was  of  peach 
colored  chiffon  and  she  carried  a 
handsome  bouquet  combining  Irish 
Elegance  roses  and  pansies.  Dr. 
Kroll  was  best  man  at  the  wedding 
ceremony. 

The  bride  is  the  daughter  of    Mr. 


SANTA  MARIA  INN 

SANTA    MARIA.    CALIFORNIA 

On    the    Coast    H iff h way.    Half-War    Between 
San   Francisco  and   Los   Angeles 

An    Inn   of    Unusual    Excellence 

Wire   or   write   for   reservations   on   your 
next  trip  Bouth 


By  Antoinette  Arnold 

and  Mrs.  Bruce  Cornwall.  She  is  a 
sister  of  Sherman  Cornwall  and  Peter 
Bruce  Cornwall.  About  two  years 
ago  she  graduated  from  Miss  Burke's 
School  and  afterwards  took  a  course 
at  Columbia  University. 

Dr.  Stratton  is  well  known  in  medi- 
cal circles  and  was  formerly  a  doctor 
in  the  United  States  Army. 


Gorgeous  Home 
Decorations 

The  Cornwall  home  was  gorgeously 
decorated  for  the  wedding  ceremony. 
A  pavilion  had  been  built  in  the  gar- 
den and  this  pavilion  was  connected 
with  the  house  by  a  flower-covered 
loggia.  Tones  of  yellow  predominat- 
ed in  the  color  scheme  giving  the  ef- 
fect of  a  burst  of  sunshine. 

An  altar  in  the  drawing  room 
where  the  wedding  ceremony  took 
place  was  covered  with  blue-and-sil- 
ver  brocade.  Tall  urns  filled  with 
flowers  adorned  either  side  of  the  al- 
tar. Pastel  shades  of  yellow  and 
peach  colored  blossoms  were  abund- 
antly used  in  creating  a  vision  of 
loveliness. 


Notable  Iowa  Wedding 

The  many  San  Francisco  friends  of 
Mr.  Le  Roy  Linnard,  manager  of  the 
Fairmont  Hotel,  as  well  as  the  Pasa- 
dena and  Iowa  friends  of  both  Mr. 
Linnard  and  his  bride,  Miss  June 
Horton,  have  been  interested  in  their 
marriage  which  took  place  on  June  6 
in  Clinton,  Iowa. 

Mrs.  Stephen  Royce  of  Pasadena, 
sister  of  Mr.  Linnard  was  matron  of 
honor.  Miss  Ruth  Dougherty  of  Chi- 
cago was  the  maid  of  honor.  The 
bridesmaids  were  Miss  Elizabeth  Cur- 
tis, Miss  Henrietta  Gates  and  Mrs. 
Agnes  DeClerque  of  Chicago.  Miss 
Dorothy  Royce  was  flower  girl. 

Mr.  Stephen  Royce  was  best  man  at 
the  wedding.  Messrs.  Neil  Patter- 
son, of  Pasadena;  Courtland  Hancock, 
William  R.  Smith,  Paul  Kelly  and 
Pierre  Barnes  were  ushers.  Mr.  Eu- 
gene Eppley,  an  old  friend  of  the 
bride's  family,  gave  the  bride  away. 

The  bride  is  the  daughter  of  Mrs. 
Charles  Horton,  and  is  a  tall,  lovely 
blonde,  with  gracious  manners, 
charming  personality  and  a  radiant 
smile.  She  is  one  of  the  great  favo- 
rites in  the  city  in  which  she  lives  and 


has  a  host  of  ardent  friends  in  Cali- 
fornia. 

Mr.  Linnard,  son  of  Mr.  and  Mrs 
D.  M.  Linnard,  is  beyond  a  doubt  one 
of  the  most  efficient  and  best  likec 
young  hotel  men  in  the  entire  countr> 
and  has  a  particular  adaptability  for 
hotel  management  emulating  his  il- 
lustrious father  in  his  remarkable 
business  ability. 

Friends  of  the  happy  couple  await 
with  eager  anticipation  an  opportun- 
ity to  present  their  personal  felicita- 
tions to  the  wedded  couple  with  every 
good  wish  from  thousands  who  know 
Mr.  Linnard,  and  the  gracious  bride 
who  is  to  be  "The  First  Lady  of  the 
Fairmont." 

The  wedding  was  beautiful  in  all 
its  appointments. 

There  was  a  distinctive  artistic  ele- 
gance about  the  ceremony  and  all  per* 
taining  to  the  nuptials  attended  by 
close  friends  of  both  Mr.  Linnard  and 
his  bride  as  well  as  the  relatives  of 
the  happy  couple. 


Engaged  To 
Be  Married 

One  of  the  prettiest  weddings  of 
the  coming  week  will  take  place  Wed- 
nesday evening,  June  22  at  the  Fair- 
mont Hotel,  when  Miss  Millicent  El- 
ston  will  become  the  bride  of  Mr. 
Verne  Hopkins  Thrall. 

Miss  Elston  is  a  charming  young 
Southern  girl  whose  beautiful  charac- 
ter and  happy  disposition,  as  well  as 
her  exceptional  talents  have  made  her 
a  great  favorite  among  her  many, 
many  friends.  On  several  occasions, 
Miss  Elston  has  given  classical  read- 
ings before  literary  people.  She  is  a 
graduate  of  the  Boston  Conservatory 
of  dramatics  and  has  had  consider- 
able distinction  in  recitals  in  many 
large  cities  from  the  Atlantic  to  the 
Pacific  Coast. 

The  wedding  will  be  attended  by 
relatives  and  intimate  friends  of  the 


COLONIAL  HOTEL 

650   BUSH   STREET 

Between   Powell   and  Stockton 

San   Francisco 

Telephone  Sutter  3660 

HOWARD    T.    BLETHEN.    Proprietor 


HOTEL  MARK    HOPKINS 
Nob  Hill 

A    Smart    Town    House    for    : 

Day  or  a  Year 

500  Rooms 

Tariff:    From    $4   per  day 


June  18,  1927 

ouple  and  will  take  place 

n  the  handsome  grey 
room  of  the  Fairmont 
Hotel.  The  bride's  young- 
er sister,  Miss  Virginia 
Elston,  will  be  her  maid 
of  honor  and  there  will 
oe  a  bridal  party — but 
most  of  the  details  of  the 

harming  wedding  are  as 

yet  a  secret. 

*     *     * 

Holmes-English 

The  wedding  of  Miss 
Elizabeth  Vaughn 
Holmes  and  Mr.  Charles 
V.  English  took  place  on 
the  afternoon  of  June  4, 
it  Grace  Cathedral,  Dean 
J.  Wilmer  Gresham  offi- 
ciating at  the  nuptial  ceremony.  The 
uride  was  given  away  by  her  brother, 
VIr.  Sam  G.  Scales.  Mr.  Joseph  Eng- 
ish  was  the  best  man. 

A  delightful  wedding  breakfast 
ook  place  in  the  Florentine  room  of 
;he  Fairmont  Hotel  where  a  bower 
)f  exquisite  blooms  a  miniature  gar- 
len. 


Mrs.  Trumbo-McClain  was  hostess 
it  a  tea  given  on  Wednesday,  June 
Sth  in  Laurel  Court  at  the  Fairmont 
Hotel,  in  honor  of  her  daughter,  Mrs. 
Sverett  Newton  Bryan  of  Sacramen- 
;o.  The  table  was  beautifully  deco- 
rated with  pink  roses,  princess 
andles  and  hand  painted  place 
ards.  Those  present  were:  Mrs.  D. 
3.  do  Hart,  Countess  Florenz  Mon- 
ialve,  Mrs.  E.  B.  McNear.  Mrs.  A.  Sie- 
jrecht,  Mrs.  Lillian  Blankenberg. 
Mrs.  Felix  0.  DuPont,  Mrs.  J.  C.  Har- 
ng,  Miss  Alice  Harrington,  Mrs.  Jo- 
seph Hauser,  Mrs.  Soriata  Stubble- 
leld,  Mrs.  William  McKay,  Mrs.  W. 
Sfevells,  Mrs.  Josephine  Young  Wil- 
son, Mrs.  Laurence  Nelson,  Mrs.  Lil- 
ian Leonhart,  Mrs.  Albert  C.  Schroft. 
Mrs.  Charles  Stillman  Mann,  Mrs.  Ed- 
vard  McGuerrin,  Miss  Nancy  Buck- 
ey.  Mrs.  F.  W.  Boecher,  Mrs.  Rosetta 
laker,  Mrs.  B.  A.  Baird.  Mrs.  Martial 
Davoust,  Mrs.  Magnus  Wallin.  Miss 
iobina  McKay. 


Mrs.  Arthur  R.  Anderson  entertain- 
d  a  small  bridge  club  on  Wednesday 

it  a  luncheon  given  at  The  Fairmont 

Hotel.  The  members  present  in- 
ludod:  Mrs.  Henry  Bercut,  Mrs.  Ro- 
lert   Chandler,  Mrs.    Walter    Brown. 

Mrs.  George  Lyle,  Mrs.  Clyde  Burch. 

Mrs.  Charles  Arnold  and  Miss  Hen- 
letta  Berlin. 

*      *      * 

They're 
Engaged 

Miss  Margaret  Deahl,  daughter  of 
Mr.  and  Mrs.  John  L.  Deahl.  an- 
nounced her  engagement  last  Satur- 


THE  SAN  FRANCISCO  NEWS  LETTER 


day  to  Mr.  William  J. 
Shaw,  son  of  Mr.  and 
Mrs.  J.  J.  Shaw  of  Colo- 
rado. 

The  announcement  was 
made  at  a  pretty  lunch- 
eon given  at  the  Wood- 
side  home  of  the  bride- 
to-be  and  came  as  a 
genuine  surprise  to  her 
friends. 

Both  Miss  Deahl  and 
Mr.  Shaw  are  graduates 
of  the  University  of  Cali- 
fornia '25.  The  date  of 
the  wedding  has  not  yet 
been  announced. 


Betrothed 

The  betrothal  of  Miss 
Patrice  Carey,  daughter  of  the  late 
Patrick  Carey,  to  Mr.  Edward  Erick- 
son,  son  of  Mr.  and  Mrs.  George  C. 
Erickson  of  Piedmont,  was  made 
known  to  their  friends  at  a  luncheon 
given  at  the  Palace  Hotel,  last  Satur- 
day. 

The  pretty  bride-elect  is  a  graduate 
of  Miss  Head's  School.  Mr.  Erickson 
received  his  education  in  schools  of 
the  East. 

Miss  Carey  is  the  sister  of  Miss 
Catherine  Carey  who  graduated  from 
the  University  of  California,  and  a 
niece  of  Mrs.  Edward  La  Berge  and 
Miss  Esther  Nolan,  prominent  fami- 
lies of  California. 

Shower  and  Bridge 

Miss  Marian  Loeb  and  Mrs.  Melvin 
Kaufman  entertained  with  a  bridge 
tea  and  shower  in  honor  of  Miss 
Freda  Cohen  on  Saturday  afternoon 
at  the  Hotel  Whitcomb.  The  tea  table 
was  attractively  decorated  with  spring 
flowers  and  colorful  place  favors. 
Thirty  guests  were  present,  including 
a  number  of  friends  of  the  young 
guest  of  honor. 

*  *     * 

Visitors 

Miss  Dorothy  Montenegro  and  Mrs. 
Kathleen  L.  Montenegro,  of  Havana, 
Cuba,  are  arriving  today  for  a  visit  to 
San  Francisco.  They  will  make  their 
headquarters  at  the  Hotel  Whitcomb 
during  their  stay  in  the  bay  district. 

*  *     * 

People  of  Prominence 

Sir  Harrison  Moore  and  Lady  Moore 
of  Melbourne,  Australia,  arrived  in 
San  Francisco  on  June  10th  on  the 
Steamer  Tahiti  and  are  stopping  at 
the  Hotel  Whitcomb.  Sir  Harrison  is 
a  barrister  and  lecturer  and  is  on  the 
staff  of  the  University  of  Melbourne. 

Travelling  with  Sir  Harrison  and 
Lady  Moore  is  Mr.  W.  F.  Eggleston, 
attorney-general  of  the  Victorian 
State  Parliament,  whose  home  is  also 
in  Melbourne. 

(Continued  on  Page  9) 


eursiens 
back. 

east 


REDUCED  FARES  for 
SUMMER  TRAVEL 


-Round  Trip  — 


Atlanta,  Ga. 
Atlantic  City,  N.  J, 
Baltimore.  Md.   . 
Birmingham.  Ala.  . 
Boston,  Mast,. 
Buffalo,  N   Y. 
Cedar  Rapids,  la. 
Chattanooga.  Tenn. 
Chicago,  HI 
Cincinnati.  Ohio 
Cleveland.  Ohio 
Colorado  Spring.-.  Colo, 

Dallas,  Texas 

Davton.  Ohio 
Denver,  Colo,      . 
De-  Moines,  la. 
Fort  Worth,  Tex. 
Galveston,  Tex. 
Indianapolis.  Ind. 
Kansas  City,  Mo.    , 
Louis<  illc,  Ky 
Memphis,  Tenn. 
Minneapolis,  Minn 
Montreal,  Que. 
New  Orleans,  U. 
New  York  Cirv 
Oklahoma  Citv.  Okla. 
Omaha,  Nehr. 
Philadelphia,  Pa. 
Por'and.  Me. 
Providence,  It-  L 
Quebec,  Que. 
Sioux  City.  la.     ., 

jr.  Urals,  Mo. 

St.  Paul.  Minn.    . 
Tuba.  Okla.     . 
Washington.  D.  C 

AND  MANY  OTHERS. 


On  Sole  Daily  to  September  30  th. 
Return  Limit  October  lift, 

. . .  Six  trains  between 

California  &  Chicago 

every  day. 

Fred  Harvey  Dining  car 
service  or  meals  at  Station 
Dining  Rooms  as  you  choose 

Travel  folders  uiUbe 
mailed  upon  request. 


Ticket  Offices 
and  Travel  Bureaux 

601  Market  Street 

Telephone  Sutter  7600 

Santa  Fe  Depot 

SAN  FRANCISCO 


S 11 3.60 
15  3.34 
145.&6 
102.S6 
157.76 
124.92 
K5.9S 
107.48 
9OJ0 
1 1 0.40 
1I2.K6 
67.20 
75.60 
109.50 
67.20 
»*  1. 55 
75.60 
78.00 
103.34 
75.60 
105.88 
H9.40 
91.90 
148.72 
B9.40 
151-70 
75.60 
75.60 
149.22 
165.60 
157.76 
1 60  0: 
79.H0 
H5  60 
91.90 
7  5.60 
145*6 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  18,  192'i 


Pleasure's  Ww 


OBEY    NO   WAND  BUI  PLEASURE'S 

__  Tom  Moone- 


By  Josephine  Young 


Go  to  the  Theaters! 

Have  you  desire  for  mental  stimu- 
lation? 

Go  to  the  theater ! 

San  Francisco's  playhouses,  this 
week,  will  provide  a  tonic  for  your 
mental  and  business  activities! 

Do  you  long  for  some  special  im- 
petus in  the  carrying  on  of  your  daily 
affairs  ? 

By  all  means,  then — go  to  the  the- 
aters. 

You  can  find  stimulating  thoughts, 
renewed  vitality — and  a  closer  grasp 
upon  those  things  which  surround 
you. 

I  thoroughly  believe  in  the  theater. 

I  believe  in  the  awakening  powers, 
as  well  as  the  high  entertainment, 
theaters  liberally  supply.  In  fact,  I 
know  that  we  do  not  patronize  the 
theaters — half  enough. 

That  is — for  our  own  good! 
•     *     * 

Columbia 

Otis  Skinner  concludes  his  engage- 
ment at  the  Columbia  theater  this 
week  in  "The  Honor  of  His  Family." 

Those  of  you  who  have  been  out  of 
town,  or,  for  some  or  another  reason 
have  missed  this  great  actor,  have  a 
few  more  chances  to  see  him  in  this 
play — for  he  will  be  at  the  Columbia, 
today,  Saturday,  June  18,  for  the 
matinee  and  evening  performances. 

In  his  characterization  of  the  jovial 
Colonel  in  "The  Honor  of  His  Fam- 
ily,"  this   noted   actor   presents   re- 


N.    W.    CORNER 

POLK  and  POST  STS. 


markalile  histrionic  skill — so  typical 
of  his  human  understanding  and  the 
high  mark  which  he,  himself  ascribes 
to  the  profession  in  which  he  has 
stood  out,  definitely  and  convincingly 
—a  Star! 

Skinner  is  ably  supported  by  a  com- 
pany of  players  including  Jessie 
Royce  Landis,  Robert  Harrison, 
Courtney  White,  Eugenue  Woodward. 

Colonel  Philippe  Bridau,  the  blus- 
tering imitator  of  Napoleon,  is  imper- 
sonated by  Otis  Skinner  with  the 
great  actor's  power  of  carefree 
abandon,  tempered  with  masterful 
recognition  of  pretence  and  super- 
ficiality. 

It  is  a  privilege  to  see  Otis  Skniner 
in  this  Paul  M.  Potter  play  adapted 
from  a  French  comedy. 

Following  the  Otis  Skinner  produc- 
tion the  Columbia  theater,  will  next 
week,  present  the  James  Cruze  film 
production,  "Old  Ironsides"  which 
has  taken  so  long  in  the  making. 

"Old  Ironsides"  is  one  of  the  su- 
perlative motion  pictures  for  which 
the  local  movie-fans  have  been  a-wait- 
ing. 

Wallace  Beery,  Esther  Ralston, 
George  Bancroft  and  Charles  Farrell 
are  in  the  cast.  A  desperate  sea  bat- 
tle is  one  of  the  thrilling  scenes  of 
this  mammoth  photoplay  to  be  shown 
on  what  the  publicity  man  tells  us  is 
"the  world's  largest  screen." 

An  unusual  feature  of  "Old  Iron- 
sides" is  the  use  of  the  magnascope. 
The  frigate  seems  to  sail  out  of  the 
silver  screen  right  into  the  very  midst 
of  the  audience  and  then  over  the 
heads  of  the  crowd.  This  new  mo- 
tion picture  invention  has  caused 
quite  a  sensation. 

The  story  deals  with  early  Ameri- 
can   history    into    which    has    been 
placed  stirring  romance. 
*     *     * 

Curran 

Al  Jolson,  the  inimitable  black-faced 
comedian,  opened  a  limited  engage- 
ment at  the  Curran  Theater,  Monday 
night  before  an  audience  which  packed 
to  capacity  the  well  known  Geary 
street  theater. 

Jolson's  show  came  directly  here 
from  its  Chicago  engagement  and, 
according  to  advance  notification,  is 
booked  for  San  Francisco  and  Los  An- 
geles, only. 

This  musical  show  of  Al  Jolson's  is 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"The    Patsy."    Henry    Duffy    and    Dale    Winlei 
m    the    cast. 

Capitol,  Ellis  nr.  Market 

"One    Man's    Woman."   Modern    sex    drama. 

Curran,  Geary  nr.  Mason 

"Big    Boy."    Al    Jolson    musical    show 

Lurie.  Geary  at  Mason 

"Chicago,"    Comedy    drama. 

President,  McAllister  nr.  Market 

"The   Ghost    Train."    Mystery   drama    produce* 
l>>     Henry    Duffy. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor  I 

On  the  screen,  "Hii-h  Hal"  with  Ben    I., on  and, 
Mary     Rnan.  "Jf>"    Mendel    and    his    "Pen 

Band      on    the    vaudeville    hill. 

Crpheum,  O'Farrell  nr.  Powell 

Pearl    Hickman's    "Dimpled    Dorlinirs"    heading 
a  hill  of  vaudeville. 

Pantages,  Market  at  Hyde 

Ben   Bernie's  Bond  heading  a  bill  of  vaudcvilH 
and    pictures. 

Union  Square,  O'Farrell  nr.  Powell   I 

Vaudeville-Pictures. 

Wigwam,  Mission  nr.  22nd 

Vaudeville-Pictures. 


ON  THE  SCREEN 

DOWN   TOWN 

California,  Market  at  4th 

"Time  to  Love."  Starring  Raymond  GrilTitl» 
Attilio  Laraia  conducting  the  California  or* 
chestra. 

There  is  to  he  a  chance  of  policy  at  this  the- 
ater  on    Friday.    June   23. 

Casino,  Ellis  at  Mason 


and     "The     Pride    oft 


Sat.     "Silken     Shackles" 

the   Force." 

Sun..  Mon.     "The  Gorilla  Hunt"  and  "The  lei 

Flood." 

Tucs..    Wed.     "Men    of  Steel."   Milton    Sills.      I 

.T..,"f-?".    Fr'"1-      "Thc      Marriage     Clause"     and 
Wild  Justice." 


Columbia,  70  Eddv 


"Old  Ironsides."  Wallace  Beery  and  Esthefl 
Ralston  are  starred  in  an  historical  sea  piol 
ture.  ^^ 


Granada,  Market  at  Jones 

On    the    screen    Clara    Bow    in    "Rough    Houl 

Rosie. 

On    the    stage    an    all     Chinese.    Fanchon    an 

Marco    Idea,    "Chinese    Ml-IiIs." 

St.  Francis,  Market  bet.  5th-6th. 

"The     Better     'Ole."     Syd     Chaplin.     Brnmbill 
and   the  St.   Francis   Orchestra. 

Warfield,  Market  at  Taylor 

Colleen  Moore  in  "Nnucl.lv  hut  Nice"  on 
screen.  The  O'Neill  Kiddies  arc  the  stace 
traction. 


une  18,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


eally  a  massive  production  with  a 
ersonnel  of  twice  50  young  and  beau- 
iful  chorus  singers.  A  new  reper- 
oire  of  songs  is  introduced,  some  of 
he  most  catchy  of  the  numbers  be- 
ng,  "One  O'Clock  Baby" ;  "It  all  De- 
ends  Upon  You";  "Swanee  River 
rail"  and  "Me  and  My  Shadow"  one 
f  the  most  popular  melodies. 

Al  Jolson's  stories  are  new  and 
risp. 
College  people,  motion  picture  peo- 
le,  horse  races,  out-of-door  pastimes, 
ncluding  baseball  and  golf  which 
ome  in  for  a  liberal  share  of  "lad- 
ing." 

Big  Boy"  features  the  Kentucky 
)erby  race  and  four  live  horses  ap- 
ear  on  the  stage  in  one  of  the  real- 
itic  settings  which  seem  to  take  the 
our  steed  right  down  and  almost 
ver  the  footlights.  It  is  a  costly  de- 
ice  and  presents  thrills  and  high  en- 
ertainment  beyond  recent  compari- 
ons.  Jolson  is  astride  the  winning 
lorse  and  there  come  thrills  and 
hrills  as  the  unforeseen  conclusion  to 
he  story  unfolds. 

Supporting  players  in  the  Al  Jol- 
on  company  include:  Franklyn  Ba- 
ie,  Janet  Adair,  Colin  Campbell, 
'lorence  Clark,  William  Thome,  Vir- 
inia  Watson,  Hugh  Banks,  Frankie 
ames,  Ralph  Glover,  Owen  Martin, 
am  Critcherson,  Viola  Gillette, 
'rank  Holmes,  Auriole  Craven,  Wil- 
iam  Bonelli  and  George  Gilday. 
jurie  *     *     * 

"Chicago"  the  musical  comedy  with 
fancy  Carroll,  stage  favorite  heading 
he  cast  comes  to  the  Lurie  Theater, 
onday  night. 

The  Lurie  Theater  was  formerly 
nown  as  the  Wilkes. 
It  has  been  remodeled,  cleaned  and 
enovated  during  the  season  of  its 
closing — a  week  or  so  and  from  now 
n  this  theater  will  be  known  as  the 
urie  Theater. 

So,  it  is  "Chicago"  which  is  to 
hunch  the  new  playhouse  with 
forightly  songs,  dashing  girls  and 
ots  of  pep. 

Chicago  comes  to  San  Francisco  di- 
rect from  a  twelve  weeks  engagement 
t  Macloon's  Music  Box  Theater  and 
has  just  completed  twenty-seven 
weeks  at  Sam  11.  Harris  Music  Box 
Theater.  New  York. 

This  sensational  Louis  ().  Macloon 
comedy  satire  was  written  by  Mau- 
fine  Watkins.  It  is  directed  by  Lil- 
lian Albertson. 

Nancy  Carroll  portrays  the  role  of 
"Roxie  Hart"  the  jazz  bride  who 
slays  her  lexer. 

Laughter,  thrills  and  chills  are  part 
of  the  comedy  with  scenes  at  a  mur- 
der trial  introduced  as  part  of  the 
plot  —  for  there  is  a  plot  to  "Chicago." 
Popular  prices  will  prevail  at  the 
Lurie  production  with  matinees  Wed- 
nesday and  Saturdays. 


kc 


Orpheum 

An  all-new  quadruple  headline  bill 
will  be  offered  patrons  of  the  Or- 
pheum Theatre  for  the  week  begin- 
ning this  Saturday  matinee.  On  this 
program  will  be  John  T.  Murray  and 
Vivian  Oakland,  stars  of  stage  and 
screen  offering  some  new  "Songs  and 
Satires";  Pearl  Hickman's  Dimpled 
Darlings,  an  aggregation  of  twenty 
tiny  talented  tots  presenting  a  mina- 
ture  follies  revue  with  a  number  of 
new  songs,  dances  and  gorgeous  cos- 
tumes ;  The  original  "A  &  P  Gypsies," 
a  orchestra  famed  for  their  Bruns- 
wick records  and  for  their  success  in 
the  radio  field;  Norman  Frescott,  of 
Earl  Carroll's  "Vanities"  in  "Signs 
of  the  Zodiac" ;  Robert  Ames  and  his 
company  in  "Kelly's  Vacation";  John 
Henry  Lyons,  song  leader ;  Lucas  and 
Lillian  presenting  an  art  classic  called 
"Motion  at  Rest." 

*  *     * 

Golden  Gate 

The  musical  comedienne  Florence 
Moore  comes  to  the  Golden  Gate  next 
week  as  headliner  on  a  well  balanced 
bill  of  vaudeville  and  photoplay  fea- 
tures. Miss  Moore  comes  back  to 
vaudeville  after  three  seasons  in  the 
Greenwich  Village  Follies  and  Music 
Box  Revue.  Her  songs  are  special 
numbers  by  Neville  Fleeson.  She  is 
assisted  at  the  piano  by  Lieutenant 
Gitz  Rice. 

George  N.  Burns  and  Grace  Allen 
bring  a  fun  skit  "Lamb  Chops." 
Bright  dialogue,  songs  and  dances 
make  up  the  offering. 

Lieutenant  Gitz  Rice  in  addition  to 
assisting  Florence  Moore  has  an  act 
of  his  own  on  the  bill.  He  is  a  Cana- 
dian soldier  composer  of  the  famous 
song  "Dear  Old  Pal  Of  Mine." 

Jo  Mendel,  San  Francisco's  jazz 
band  conductor  brings  his  famous 
Pep  Band  from  the  Lido  Cafe.  The 
La  Boheme  Four  assist  Mendel. 

A  comedy  classic  will  hold  the 
screen,  the  picture  being  "High  Hat." 
The  story  tells  what  goes  on  in  a 
studio  during  the  making  of  a  pic- 
ture. Ben  Lyon,  Mary  Brian  and  Sam 
Hardy  are  starred. 

Santrey  and  Norton  dancing  stars 
in  an  original  dance  novelty  and  the 
Aerial  Smiths  complete  the  list  of 
acts.   Claude  Sweeten's  music  fills  out 

the  bill. 

*  *     * 

President 

"The  Ghost  Train"  now  drawing 
crowds  to  the  President,  the  Henry 
Duffy  Theater  on  McAllister  Street 
near  Market,  is  really  a  thriller  and  a 
laugh-urge. 

This  new  drawing-card  to  the  popu- 
lar President  had  its  initial  appear- 
ance at  Sunday's  matinee  and  all  dur- 
ing the  week,  the  playhouse  has  been 
packed. 


And  then 


let  eledricity  do 
all  the  hard  work 


JUNE  may  remind  you  of  the  day 
of  days.     Or  perhaps  a  day  that  is 
coming  this  month. 

But  no  matter,  if  you  would  take 
care  of  the  hand  she  gave  to  you,  give 
her  the  labor-saving  electrical  appli- 
ances. They  do  all  the  hard  house 
work.  They  wash  the  clothes  and 
dishes,  clean  the  house,  cook  auto- 
matically, and  do  innumerable  little 
tedious  things  that  wear  a  woman  so. 
They  preserve  the  bloom  of  youth. 
They  give  her  free  hours  to  spend 
with  the  children. 

Buy  her  these  electrical  appliances 
for  a  wedding  present  or  for  the  an- 
niversary. She  will  reward  your 
thoughtf ulness  by  being  the  same 
youthful  pal,  always. 


p.Q.aaad 


"PACIFIC  SERVICE" 


Pacific  Gas  and  Electric  Company 

Owned  •  Operated  •  Managed 

by  Calijornians 


"ibe  better  it ^eb- 


GEO.    W.    CASWELL 

Sutter  6654  or  Oakland   1017 
Telephone  Direct 

1.800,000    cops    were   served    at    the 
Panama-Pacific    International    Exposition 


8 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  18,  1927 


Leneta  Lane  takes  the  principal 
part  as  she  has  been  doing  at  this 
theater  for  quite  some  time,  making 
high  record  in  her  characterizations 
of  the  stranded  young  actress  in  "Laff 
That  Off." 

"The  Ghost  Train"  is  a  mystery 
drama  written  by  Arnold  Ridley  and, 
introduces  a  thrill  with  every  mirth- 
making  situation.  In  fact  the  merry 
pace  in  this  rapidly-moving  comedy 
drama  keeps  up  its  high  tension  from 
start  to  conclusion. 

Settings  are  excellent  and  up  to  the 
Henry  Duffy  standards  which  pro- 
nounce his  presentations  in  every  in- 
stance. There  are  many  uncanny 
places  and  weird  looking  corner-tra- 
gedy lurking,  just  around  the  corner, 
and  all  of  that  sort  of  thing  to  add 
zest  to  the  game.  Then,  the  laughs 
come  in — and  you  gather  your  nerves 
together,  ready  for  more  thrills. 

Leneta  Lane  is  always  pretty,  al- 
ways charmingly  gowned,  and  fasci- 
natingly attractive. 

Earl  Lee  has  his  chance  in  "The 
Ghost  Train."  He  takes  the  part  of 
the  simpleton,  to  be  sure.  But,  he 
acts  so  splendidly — that  one  feels  glad 
of  his  silly  stunts.  You  just  can't 
help  it.  Earl  Lee  is  a  good  actor.  He 
is  a  natural  comedian. 

Frank  Darien  takes  the  part  of  the 
old  station  master. 

His  work  is  excellent,  and  this  play 
also  displays  his  good  characteriza- 
tions to  fulfillment. 

Olive  Cooper  appears  as  the  bride 
in  the  story  with  Ronald  Telfer  ap- 
pearing as  the  young  husband  play- 
ing opposite.  Dorothy  La  Mar,  West- 
cott  Clarke,  Joseph  De  Stefani  and 
Jack  Mackenzie  complete  the  splendid 
cast  of  players  in  "The  Ghost  Train." 
*     *     * 

Alcazar. 

Ten  weeks  for  "The  Patsy"  at  the 
Alcazar  Theater. 

Now,  starts  another  successful  rec- 
ord, for  it  looks  as  if  "The  Patsy"  was 
destined  to  continue  for  even  longer 
at  that  cozy  Henry  Duffy  theater  on 
O'Farrell  street. 

Dale  Winter,  more  popular  than 
ever  in  this  comedy,  is  a  bewitching 
girl,  naive,  refreshingly  frank  and 
charming  and  the  veritable  picture  of 
loveliness. 

She  has  for  her  lover,  Henry  Duffy, 
who    takes    matters    into    his    own 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hal].     Special   Attractions.     Radio. 

active.    Hot    Sulphur    Water.     Tub    Baths    and 

Swimming   Pool.     Fireproof    Hotel. 

Write   for   Booklet. 


T.   H.  CORCORAN.   Aeua   Caliente. 
Sonoma  Co..  Calif.,  or  see  Peck-Judak 


hands,  unknowingly,  when  he  begins 
to  impart  the  art  of  making  love  to  a 
very,  very  apt  young  pupil.  The  ulti- 
matum is  decidedly  delightful. 

One  thing  that  should  be  said  of 
this  Henry  Duffy  play  in  addition  to 
the  players  is  that  ever  consistent 
promptness  and  precision  which  keeps 
things  moving  without  the  slightest 
jar  in  stagecraft  or  presentation. 
That's  the  Henry  Duffy  way ! 

John  Stokes  is  admirable  in  this 
comedy. 

Florence  Roberts  cries,  real-like. 
and  is  surely  convincing  as  the  wife 
aspiring  to  society's  realm,  giving  an 
excellent  portrayal  of  the  character 
part. 

Alice  Buchanan,  pretty  and  disliked 
as  the  haughty  sister;  Eunice  Que- 
dens,  Ben  Taggart  and  Henry    Cau- 

bisens  complete  the  cast. 

*  *     * 

War  field 

Colleen  Moore  in  her  latest  comedy- 
romance,  "Naughty  But  Nice"  is  the 
next  featured  attraction  on  the  screen 
at  the  Warfield,  starting  Saturday. 
The  vivacious  little  star  appears  in 
the  role  of  a  young  girl  from  the 
newly  rich  West  who  proceeds  to  fin- 
ish up  a  high-class  finishing  school. 

Supporting  Miss  Moore  is  a  new 
leading  man.  tall,  handsome  and  ath- 
letic, Donald  Reed :  others  included  in 
the  cast  are  Claude  Gillingwater, 
Kathryn  McGuire,  Hallam  Cooley, 
Edythe  Chapman,  Clarissa  Selwynne 
and  Burr  Mcintosh.  Millard  Webb 
directed. 

The  stage  attraction  offered  by 
Fanchon  and  Marco  for  the  week,  is 
the  summer  engagement  of  the 
"O'Neill  Sisters  Kiddie  Revue"  twice 
a  year,  talented  youngsters  are  seen 
on  the  West  Coast  Theaters.  Inc..  cir- 
cuit, opening  at  the  Warfield.  This 
year,  the  act  starts  with  a  bathing 
scene.  The  finale  is  a  May-pole  dance, 
each  kiddie  representing  a  flower. 
Beverly  Nadine  and  Stanley  Welch  do 
the  Tango.  Fifty  children  take  part 
in  the  revue,  doing  a  routine  of 
dances,  including  an  ensemble  buck 
dance,  and  there  is  a  Boys'  chorus, 
singing  "Gonna  Get  A  Girl." 

The  return  of  Walt  Roesner  and  his 
band  is  another  feature  of  the  pro- 
gram. 

*  *     * 

St.  Francis 

Syd  Chaplin  is  at  the  St.  Francis 
Theater  this  week  as  Old  Bill  in  "The 
Better  'Ole." 

The  new  production  is  the  screen 
version  of  Bruce  Bairnsfeather's  fa- 
mous cartoons  and  stage  play.  The 
story  deals  with  the  character  of  Old 
Bill  Bushby,  the  English  Tommy,  and 
his  comical  exploits  in  the  front  line 
trenches  during  the  World  War. 

Charles  Reisner  directed  the  pic- 
ture and  in  the  supporting  cast  are 


Doris  Hill,  Jack  Ackroyd,  Harold 
Goodwin,  Tom  McGuire,  Theodore 
Lorch,  Charles  Gerrard,  Arthur  Clay- 
ton and  Tom  Kennedy. 

A  special  music  score  of  the  old  war 
tunes  is  rendered  by  Brambilla  and 
the  St.  Francis  orchestra. 

*  *     * 
Columbia 

The  screen  presentation  of  "old 
Ironsides"  begins  a  limited  engage- 
ment at  the  Columbia  Theater  Sun- 
day night. 

In  this  epic  of  the  sea  James  Cruze, 
producer,  gathered  ships  and  men  and 
headed  for  the  high  seas,  with  the 
result  that  he  has  made  a  picture  that 
is  big,  cheerful  and  thrilling. 

It  is  a  complete  story  of  the  ship 
that  drove  the  Barbary  pirates  from 
the  sea  forever. 

*  *     * 
Granada 

"Rough  House  Rosie"  with  Clara 
Bow  in  the  role  of  Rosie  is  the  screen 
attraction  at  the  Granada  this  week. 

Elinor  Glyn  proclaimed  that  Clara 
Bow  had  that  intangible  something 
called  "It."  "It"  is  very  abstract  and 
most  of  us  wondered  just  what  "It" 
was.  In  "Rough  House  Rosie"  Miss 
Bow  demonstrates  a  right  cross  to 
the  chin  that  is  as  solid  as  a  load  of 
concrete.  A  remarkable  girl,  Mis] 
Bow,  she  has  a  great  deal  of  every- 
thing. 

On  the  stage  Fanchon  and  Marco 
present  "Chinese  Nights"  with  an  all 
Chinese  company.  Gene  Morgan  is 
directing  the  Granada  orchestra. 

■:■        ■-:■■        -:- 

California 

"Time  to  Love"  is  the  final  booking 
of  the  California  Theater  under  its 
present  policy.  This  picture  will 
close  Thursday,  June  23,  to  allow  for 
the  opening  under  the  new  policy  on 
Friday  evening. 

Raymond  Griffith  is  the  star  of 
"Time  to  Love"  which  is  a  novelty 
comedy.  The  cast  also  includes  Vera 
Veronina  and  William  Powell. 

Attilio  Laraia  conducts  the  Califor- 
nia orchestra. 


"Frocks  are  to  be  an  inch  longer 
this  summer,"  we  read.  We  strongly 
suspect  this  is  a  misprint  for  "an  inch 
long."— Pink  Un. 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean    Rooms— Clean    Linen— Clean    Everything 
Rates    Exceptionally   Reasonable 

TELEPHONE  110 


June  18,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


SOCIETY 

(Continued  from  Page  5) 


Pretty  Party 

A  delightful  luncheon  and  card 
party  was  given  in  the  attractive  din- 
ing room  of  the  California  Hotel  at 
the  corner  of  Taylor  and  O'Farrell 
streets  last  week  when  Mrs.  J.  J.  Ir- 
win and  Miss  Marguerite  Zeta  Irwin 
presided  as  hostesses  to  a  group  of 
friends. 

The  long  table  stretching  the  length 
of  the  artistic  dining  room  seated  the 
guests.  Pretty  flowers  of  the  sea- 
son's choicest  blooms  were  used  in  the 
decorative  scheme  with  place  cards  of 
unusual  designs  designating  the  seats 
for  the  favored  ones. 

A  most  interesting  program  pre- 
pared by  the  hostesses  introduced 
Miss  Margaret  Mary  O'Dea,  San  Fran- 
cisco's favorite  contralto  singer,  who 
charmed  the  guests  with  her  exqui- 
site singing.  Miss  O'Dea  is  an  ar- 
tist of  rare  distinction  and  her  sing- 
ing on  this  happy  occasion  was  notab- 
ly to  the  standards  she  represents  in 
the  muscial  world. 
Bridge  Pleasures. 

Following  the  musical  program,  an 
afternoon  was  spent  playing  cards  in 
the  colorful  card  room  on  the  mez- 
zanine floor  of  the  California  Hotel. 
This  room  is  finished  in  radiant  yel- 
lows, ranging  from  orange  to  light 
tones  of  lemon  with  black  tracings  on 
furniture  and  casements.  Bird  de- 
signs on  the  lamps,  mirrors  and  chair 
and  settee  cushions  add  tone  to  the 
artistic  card-room. 

About  sixty  guests  were  entertain- 
ed by  Mrs.  J.  J.  Irwin  and  Miss  Mar- 
guerite Zeta  Irwin,  in  this  fascinating 
setting.  Luncheon  service  with  the 
little  Chinese  maids  bringing  tempt- 
ing viands  made  the  day  complete  in 
point  of  enjoyment  and  artistic  com- 
pleteness. 

*     *     * 

On  Saturday,  Miss  Martha  Sanden 
who  became  the  bride  of  Mr.  Hosmer 
Elliott  Smith,  Wednesday  evening, 
June  the  eighth,  was  honor  guest  at  a 
handsomely  appointed  tea  in  Laurel 
Court  at  the  Fairmont  Hotel,  at  which 
Mrs.  Lawrence  B.  Sanden  presided  as 
hostess.  The  motif  of  the  decorations 
was  the  original  idea  and  work  of  the 
hostess,  and  was  an  exact  duplicate 
of  the  wedding  procession  at  the 
church  including  the  bride,  her  at- 
tendants, the  groom    and    best    man 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral   Plan 

VOt  R    HEADQUARTERS 

A    B«td   With    An   Atmosphere 

Andrew  Johnston.   Manager 


also  the  minister.  The  tiny  French 
dolls  were  gowned  exactly  as  the 
bride  and  bridesmaids  were  on  the 
night  of  the  wedding  and  the  minia- 
ture procession  wended  its  way  to  an 
altar  over  which  hung  a  white  flower 
wedding  bell,  the  effect  was  very 
charming.  Those  present  on  the 
happy  occasion  were:  Louis  F.  San- 
den, Ernest  Wildehayn,  Ernest  Con- 
radi,  Herbert  Franklin,  Thure  S.  Mel- 
lin,  Thos.  N.  Smith,  Horace  Brazil,  El- 
mer Berryman,  Fred  Henderson, 
Frank  Nelson,  William  Remensperg- 
er,  Frank  Kuhnle,  George  Becker, 
William  Ott,  Robert  Blinn,  Lester 
Casperson,  W.  Vincent,  and  Misses 
Martha  Sanden,  Alice  Lundquist,  Ed- 
na Gustafson,  Victorine  Lundahl,  In- 
grid  Kuhnle,  Signe  Gustafson,  Ber- 
nice  Cameron,  Adelyn  Croce,  Ada 
Weaver,  Vera  Kuhnle,  Eunice  Leaf, 
Edyth  Smith. 

*  *     * 

Mr.  and  Mrs.  J.  K.  Mitchell  of 
Galesburg,  Illinois,  arrived  at  the 
Fairmont  Hotel,  a  few  days  ago  and 
will  spend  the  summer  in  San  Fran- 
cisco. Mr.  and  Mrs.  Mitchell  spent 
the  winter  in  Florida  and  on  their 
leisurely  journey  West  spent  some 
time  in  Washington,  D.  C,  where 
they  were  the  recipients  of  social  at- 
tention. They  have  a  host  of  friends 
in  the  city  and  a  round  of  luncheons 
and  dinners  have  been  arranged  for 
their  entertainment. 

*  *     * 

Farewell! 

Mrs.  Wellington  I.  Clays  of  Burlin- 
game,  was  hostess  at  a  farewell 
luncheon  given  for  Mrs.  Joseph  Fife, 
who  is  leaving  for  a  tour  around  the 
world.  The  pretty  affair  was  given  at 
the  Fairmont  Hotel,  Friday,  June  the 
10th.  The  decorations  and  favors 
were  in  keeping  with  the  occasion. 
Those  invited  to  meet  the  honor  guest 
and  wish  her  bon  voyage  were:  Mes- 
dames  Peter  F.  Dunne,  J.  H.  Mitchell 
Jr.,  John  Tufts,  Albert  J.  Raisch,  Al- 
bert Brown,  Chas.  H.  Baynes,  Fran- 
ces W.  Wolfe.  A.  J.  Graf,  Miss  Es- 
telle  Young  and  Miss  Florence  Stull. 

*  *     * 

Welcomed 

Mrs.  A.  J.  School  entertained  a 
group  of  friends  at  a  bridge-luncheon 
given  at  the  Fairmont  Hotel  Thurs- 
day, in  honor  of  Mrs.  Percy  Towne 
and  Miss  Adelaide  Towne  who  left 
Friday  for  New  York,  and  Mrs.  Ed- 
ward Maggard  of  Petaluma.  who  with 
her  daughter.  Miss  Jane  Maggard, 
and  Mrs.  Eugene  Cantle,  have  just 
returned  from  an  extended  visit  in 
the  east.  Mrs.  School  was  assisted 
in  receiving  her  guests  by  her  mother 
Mrs.    Harry    Sherman    Gossage    of 

Petaluma. 

*  *     * 

One  of  the  prettiest  receptions  and 
teas  of  the  week  was  that  of  Mrs. 


Nathan  Matzaer  who  assembled  a 
group  of  friends  to  meet  Miss  Ethel 
Wiener  of  New  York.  The  Laurel 
Court  at  the  Fairmont  Hotel  was  the 
setting  for  the  beautifully  appointed 
affair.     During  the  afternoon  bridge 

and  mah  jongg  were  played. 

*  *     * 

Mrs.  Wallace  Vail  entertained  at 
luncheon  and  bridge  at  the  Hotel 
Whitcomb  on  last  Friday  afternoon. 
In  her  party  were  Mesdames  J.  D. 
Emmons,  D.  C.  Elliot,  J.  N.  McKenna, 
G.  S.  Spelt,  D.  H.  Elliott,  D.  G.  Huer- 
nergardt,  E.  T.  Bonrke,  and  Miss 
Claire  Vail. 

Charming  Affair 

Miss  Dorothy  Barber  entertained 
with  a  charming  tea  on  Saturday 
afternoon  in  honor  of  Miss  Gladys 
Phillips.  The  affair  took  place  at  the 
Hotel  Whitcomb.  The  guest  list  in- 
cluded Mesdames  T.  A.  Phillips,  L.  A. 
Alt,  Carl  Hooper,  H.  T.  Bealle,  H.  M. 
Farber  and  Misses  Irene  Mackin, 
Juanita  Allen,  Margaret  Henderson, 
Fay  Wentworth,  Edna  Christensen, 
Evelyn  Hand,  Isabel  Morrison,  Mild- 
red Blome,  Bernice  Parkinson,  Agnes 
Gill,  Veronica  Rooney,  Barbara 
Caughy,  Jean  Cranston   and  Lavine 

La  Duke. 

*  *     * 

Members  of  the  Triad  Club  of  the 
Y.  W.  C.  A.  met  for  luncheon  Satur- 
day at  the  Hotel  Whitcomb.  Sixteen 
guests  were  seated  at  the  luncheon 
table,  on  which  place  favors  were 
used  of  corsage  bouquets  of  sweet 
peas.  Mrs.  T.  H.  Merkle  had  charge 
of  the  arrangements  for  the  luncheon. 
Those  who  attended  the  luncheon 
were  Mesdames  E.  B.  Sutton,  R.  F. 
McKenna,  C.  B.  Guzman,  T.  H.  Mer- 
kle, William  Hahn  and  the  Misses 
Elsie  Hudson,  Margaret  Hageman, 
Pauline  A.  McKenna,  Clara  Peterson, 
Ethel  Abbot,  Mabel  Martin,  Lorraine 
Slime,  Cecil  Duval,  Emma  M.  Neff 
and  Phyllis  Garguilo. 

*  *     * 

Hypatias 

Members  of  the  Hypatia  Club,  one 
of  the  outstanding  study  clubs  of  the 
city  met  recently  at  the  home  of  Mrs. 
L.  P.  Latimer  in  Berkeley  and  elected 
their  new  officers. 

Mrs.  H.  S.  Verney,  the  retiring 
president,  who  has  proved  so  efficient 
in  carrying  the  club  activities  on  dur- 
ing the  past  fiscal  club  year,  installed 


CALIENTE  VILLA 

Family  Resort 

CARL    STEFFEN.    Prop. 


French  and  Italian  Dinners  -  Meals  at  All  Hours 

Modern  Rooms  —  Private  Cottages 

AGUA  CALIENTE 

Four  Minutes   Walk   to   Fetters  Station, 

Sonoma  County,  California 

Telephone  Sonoma   4F4 


10 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  18,  1927 


the  new  officials  who  will  now  have 
the  supervision  of  this  club's  affairs 
and  its  delightful  sessions  held  in  the 
homes  of  members. 

Mrs.  Leslie  Reed  Morcom,  well 
known  in  club  circles  for  her  gracious- 
ness  and  efficiency,  is  the  newly  elect- 
ed president  of  Hypatia.  Mrs.  Theo- 
dore W.  Lenzen  is  the  new  vice-presi- 
dent. Mrs.  L.  Ewers  Fin  and  Mrs.  F. 
W.  Gnekow  are  secretaries. 

Mrs.  Susannah  Bray,  one  of  the  be- 
loved club  leaders  of  San  Francisco, 
was  installed  as  the  newly  elected 
treasurer.  Mrs.  May  O'Donnell  has 
been  the  most  capable  press  chairman 
faithfully  doing  her  work  in  furnish- 
ing reliable  information  to  the  press. 
She  has  been  their  president,  also, 
and  is  greatly  responsible  for  the 
splendid  success  of  this  distinctive 
study  club,  devoting  specified  hours 
to  a  prescribed  course  of  lectures, 
study  and  reviews  of  literary  and  mu- 
sical and  informatory  themes. 

The  Hypatia  Club  recently  held  one 
of  the  prettiest  club  luncheons  of  the 
season,  at  the  Mark  Hopkins  Hotel, 
when  Mrs.  H.  S.  Verney  presided. 


MISCELLANEOUS 

SYNOPSIS   OF   THE   ANNUAL   STATEMENT 

OF 

Realty  Mortgage  Insurance 
Corporation 

of  San  Francisco  in  the  Stale  of  California  on  the 
31st  day  of  December,  1926.  made  to  the  Insurance 
Commissioner  of  the  State  of  California,  pursuant 
to  law. 

ASSETS 

Real  estate  I     1,688.16 

Mortgages  and  collateral    loam  105.350.00 

I  and   stocks  and   certificates 303.000.00 

Cash  in  company's  office  and    in  hanks  6.937.24 

Premiums   in   course  of  collection None 

ivabli  321.07 

Other   ledger   assets 92.773.21 


.$510,022.68 


Ledger  Assets   

NON-LEDGER   ASSETS: 
Interest  and  rents  due  or  accur.il                  f     None 
Market  value  of  securities  over  book  value       None 
Other   non-ledger  assets  —  Equity    in    Mort- 
gage   Loans    29,581.75 


Total    gross  assets $539,604.43 

Deduct  assets    not   admitted -2.777.32 


Total   Admitted  Assets  S456.827.ll 

LIABILITIES 

Net   unpaid   claims,    except    liability  and 

workmen's    compensation    $     None 

Special    reserve    for    unpaid    liability    and 

workmen's    compensation    claims  None 

Estimated    expenses    of    investigation    and 

adjustment  of  claims None 

Total     unearned    premiums     on     unexpired 

risks    None 

Commissions   and   brokerage  due  or  to   be- 
come due None 

All   other  liabilities   1S5.314.45 

Total    Liabilities     (except    capital    and 

surplusl     H85.814.46 

Capital $816,860.80 

Surplus     46.888.14       271.512.66 

Total   Liabilities,  Capital  and  Surplus..     $456,827.11 

J.  M.  HENDERSON.  Jr.. 

President. 
CHARLES  C  BOWEN. 

Secretary. 


Summer  Symphony 
Attracts  Crowds 

The  Summer  Symphony  Concerts 
are  here ! 

Yes,  and  thousands  of  San  Fran- 
cisco music-lovers  attested  their  ap- 
preciation this  past  week,  Tuesday 
evening — to  be  exact — by  filling  the 
Civic  Auditorium,  for  the  first  of  the 
eleven  concerts. 

Emil  Oberhoffer,  for  15  years  the 
conductor  of  the  Minneapolis  Sym- 
phony Orchestra,  was  the  conductor 
at  our  San  Francisco  Summer  Sym- 
phony concert  on  the  first  night  of 
this  year's  series  of  musical  treats. 

Oh,  how  this  noted  conductor  can 
direct! 

What  a  glorious  event  was  the 
opening  of  this  season's  Symphony. 
It  was  indeed  a  triumph ! 

When  Mr.  Joseph  S.  Thompson, 
president  of  the  Summer  Symphony 
Association,  made  one  of  his  brilliant 
speeches  during  the  intermission  and 
told  us  that  Emil  Oberhoffer  ex- 
pressed his  high  acclaim  of  our  local 
musicians  and  that  he  never  enjoyed 
directing  any  other  orchestra  more 
in  all  his  life — we  just  broke  into 
cheers,  for  them,  for  Oberhoffer,  for 
the  genial  announcer,  Mr.  Thompson, 
and  then — presumably  for  ourselves. 

The  program  offered  at  the  concert 
was  notably  brilliant.  It  opened  with 
the  Weber  "Overture  to  'Euryanthe." 

Tschaikowsky's  Symphony  No.  4. 
in  F  minor  was  played  exquisitely, 
stirring  our  emotions  and  satisfying 
our  very  souls.  The  Tone  Poem,  "Don 
Juan,"  Richard  Strauss,  followed  and 
then  came  as  the  concluding  number 
to  this  memorable  Summer  Symphony 
concert  the  Wagner  Prelude  to  "Die 
Meistersinger." 

Oberhoffer  renewed  his  hold  upon 
our  great  appreciation  with  each 
number,  but  never  have  we  heard 
anything  lovelier  more  impressively 
musical  in  Symphonies  than  that  pro- 
gram of  Tuesday  night. 

Don't  miss  these  concerts.  They 
will  feed  your  soul. 

The  next  concert  will  be  given 
Tuesday  evening,  June  21  at  the  Civic 
Auditorium  and  Emil  Oberhoffer  will 
be  the  guest  conductor.  He  recently 
completed  an  engagement  as  conduc- 
tor of  the  Los  Angeles  Philharmonic 
Orchestra — and  we  are  indeed,  for- 
tunate to  have  this  wonderful  musi- 
cian and  conductor  in  our  midst. 

Other  notable  conductors  for  this 
second  series  of  concerts  will  include 
Mishel  Piastro,  Bruno  Walter,  Ossip 
Gabrilowitsch,  our  own  Alfred  Hertz, 
Willem  van  Hoogstraten.  Vladimir 
Shavitch  and  Dr.  Hans  Leschke. 

Subsequent   dates  for  the  concert 


are  June  28,  July  5,  12,  19,  26 ;  August 
2,  9,  16  and  23. 

It  might  be  well  to  mark  these 
dates  upon  one's  engagement  calen- 
dar so  that  nothing  else  may  inter- 
fere with  the  privilege  of  going  to  the 
Tuesday  evening  Summer  Symphony 
concerts. 


Lecture 

ilrs.  Herbert  Sanford  Howard, 
noted  interpreter  of  drama,  will  give! 
a  resume  with  excerpts  and  criticism 
of  the  Pulitzer  prize  play,  "In  Abra- 
ham's Bosom,"  in  the  Paul  Elder  Gal- 
lery, Monday  afternoon,  June  20th,  at 
3  o'clock.  Mrs.  Howard's  wide  experi- 
ence as  an  interpreter,  lecturer,  di- 
rector and  teacher  of  the  drama  has 
won  for  her  a  position  of  acknowl- 
edged authority  in  things  dramatic. 


Pennsylvania  is  out  after  the  car 
cripples.  Under  the  new  code  which 
has  just  received  the  signature  of  the 
governor,  the  superintendent  of  the 
motor  vehicle  department  "may  sus-l 
pend  the  registration  of  any  motor 
vehicle  deemed  unsafe  or  unfit  to  be 
operated  or  not  equipped  as  required 
by  law." 

This  regulation  will  clean  the  high- 
ways of  Pennsylvania  of  decrepit  ma- ' 
chines  that  are  a  menace  to  traffic.  I 
The  plan  for  enforcement  of  the  new 
code  which  will  go  into  effect  on  the 
first  day  of  next  year  includes  brake 
inspection  and  the  equipment  of  cars! 
with  a  windshield  wiper  that  insures! 
clear  vision  at  all  times. 

The  new  code  is  flexible  enough  to ! 
permit  the  use  of  common  sense  in  its] 
enforcement  and  it  will  probably  not! 
work  a  hardship  on  anyone.  It  is  cer-l 
tainly  in  the  interests  of  safety  to  ex-j 
elude  from  the  highways  and  the  cityj 
streets  all  machines  that  constitute  a] 
menace  to  the  travelling  public. 


PHOTOGRAPHS 
QUive  Forever 


June  18,  1927 


THE  SAN  FRANCISCO  NEWS  I.KTTER 


11 


STATE  AND  CITY  NOTES 


Indian  Masks 
at  Lake  Tahoe 

Indian  Ceremonial  Day,  an  annual 
observance  at  Tahoe  Tavern,  Lake 
Tahoe,  this  year  is  to  have  as  its  out- 
standing feature  the  dedication  of 
Tahoe  Tamarack  Theatre,  June  25, 
for  the  outdoor  performance  of  plays. 
Marion  Craig  Wentworth,  author  of 
"War  Brides,"  will  direct  three  Indian 
masks  for  this  occasion,  all  of  them 
by  Hartley  Alexander,  a  noted  stu- 
dent of  Indian  legend. 

To  lovers  of  the  drama  these  masks 
will  be  of  peculiar  interest,  for  they 
are  widely  different  in  theme.  All 
are  poetic  and  exceedingly  strong  in 
dramatic  content.  "Carved  Woman" 
is  a  primitive  version  of  the  "Pygma- 
lion and  Galatea"  idea.  A  warrior 
talks  to  the  spirit  of  his  beloved  and 
is  healed  of  grief.  As  he  carves  her 
statue  Singing  Man  sees  her  come  to 
life  awakened  by  the  magic  of  his 
voice.  "The  Weeper",  the  second  of 
the  masks  chosen  for  presentation,  is 
an  ancient  saga  that  tells  of  the  love 
tragedy  of  an  Indian  who  can  not  for- 
give himself  for  a  deed  of  vengeance 
committed  when  he  learned  of  the 
faithlessness  of  his  wife.  It  is  like  a 
Greek  drama  with  its  chorus  of  two 
chieftains  and  its  Nemesis  of  pursu- 
ing fate.  "His  Voice  is  a  Whisper," 
transcribed  and  arranged  from  an  an- 
cient Chippewa  legend,  introduces 
Lone  Wolf,  who  has  fallen  in  a  vic- 
torious battle.  His  spirit,  unsubdued 
by  death,  accompanies  his  war  band 
back  to  his  village  where  he  struggles 
to  make  his  presence  known  to  Lis- 
tening Woman,  his  wife. 

In  all  the  plays  Francis  Josef  Hick- 
son,  who  made  a  deep  impression  as 
Father  Junipero  Serra  in  the  Monterey 
pageant  of  1924  and  since  then  has 
been  on  the  professional  stage,  will 
have  the  leading  roles.  Mr.  Hickson 
has  been  recognized  as  an  actor  of  ex- 
traordinary gifts  and  as  he  will  be 
supported  by  a  strong  professional 
Company  the  first  offering  of  Tahoe 
Tamarack  Theater  should  be  a  mem- 
orable  event. 

There  will  be  an  Indian  encamp- 
ment on  the  Tavern  grounds.  June  25 
and  26.  Tribal  dances  will  be  per- 
formed dailv  and  there  will  be  an  ex- 
hibition of  aboriginal  art.  which  later 
will  he  taken  to  Nevada's  Transcon- 
tinental Highways  Exposition  in  Re- 


Tennis  Tournament 

SANTA  CRUZ,  June  4.— Invita- 
tions went  forward  today  to  all  nor- 
thern California  tennis  clubs  affiliat- 
ed with  the  California  Lawn  Tennis 
Association,  inviting  their  men  and 
women  senior  members  to  compete  in 
the  first  Annual  Casa  del  Rey  Invita- 
tional Tennis  Tournament  to  be  held 
here  on  the  Casa  del  Rey  courts,  June 
24-26. 

The  tournament  will  be  conducted 
under  the  supervision  of  Frank  Ra- 
gan,  newly  appointed  tennis  pro  at 
the  Casa  del  Rey.  It  is  sponsored  by 
the  Casa  del  Rey,  under  the  auspices 
of  the  Santa  Cruz  Tennis  Club,  and 
is  the  only  officially  sanctioned  tour- 
nament scheduled  for  these  days  by 
the  northern  section  of  the  C.  L.  T.  A. 
A  large  field  of  men  and  women  stars 
are  expected  to  be  present. 
*     *     * 

State  Park  Development  to 
Increase  Motor  Touring 

California  motorists  visiting  the 
state's  points  of  scenic  and  historic 
interest  this  summer  will  have  the 
satisfaction  of  knowing  that  a  defin- 
ite program  of  conservation  of  these 
attractions  has  been  launched.  The 
comprehensive  state  park  develop- 
ment provided  in  three  bills  ap- 
proved by  Governor  C.  C.  Young  is  an 
investment,  Burton  A.  Towne,  presi- 
dent of  the  California  State  Automo- 
bile Association  declared  today,  which 
will  return  dividends  many  times  over 
in  increased  tourist  travel. 

One  measure  places  existing  state 
parks  under  a  commission  enpowered 
to  preserve,  protect  and  administer 
them.  Another  permits  of  a  survey 
to  determine  what  areas  not  now  in- 
cluded in  the  state  park  system 
should  be  so  included.  A  third  will  af- 
ford the  voters  of  the  State  the  op- 
portunity in  November,  1928,  of  de- 
termining whether  California  should 
carry  out  a  $12,000,000  program  for 
the  preservation  of  its  outstanding 
scenic  and  recreational  areas,  through 
the  voting  of  a  $6,000,000  bond  issue 
to  be  matched  with  an  equal  amount 
raised  by  subscription. 

It  has  been  well  said  that  next  to 
our  fertile  soil,  California's  greatest 
single  asset  is  the  opportunity  the 
state  offers  for  outdoor  life.  Except- 
ing only  agriculture  no  industry  puts 
as  much  money  into  circulation  as  do 
the  hundreds  of  thousands  of  visitors 
who  come  here  seeking  after  health, 


recreation,  sport  and  out-of-door  life 
generally. 

Californians  are  coming  closer  each 
year  to  realization  that  preservation 
of  present  recreational  areas  and  his- 
toric monuments  and  the  acquisition 
from  private  ownership  of  others  is 
sound  business. 

*     *     * 
New  Ferry  Service 
Aids  Bay  Communication 

The  new  seventeen-minute  ferry 
connection  between  Berkeley  and  San 
Francisco,  inaugurated  this  week  by 
the  Golden  Gate  Ferry  Company,  not 
only  makes  possible  a  short  run  be- 
tween the  two  points  but  adds  an- 
other ferry  service  to  this  popular 
trans-bay  route.  The  formal  opening 
of  this  line  was  attended  by  notables 
from  both  sides  of  the  bay,  and  con- 
cluded with  a  banquet  in  Berkeley. 

To  Harry  E.  Speas,  vice-president 
and  general  manager  of  the  Golden 
Gate  Ferry  Company,  goes  a  great 
deal  of  credit  for  the  rapid  develop- 
ment of  bay  transportation.  Mr.  Speas 
acted  as  host  to  the  hundreds  of 
guests  on  the  ferry  Golden  Bear's 
maiden  trip,  and  later  as  host  at  the 
banquet. 


W.  W.  HEALEY 

NOTARY  PUBLIC  — INSURANCE 
BROKER 

208  CKOCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  Springs" 

Five  Gallons  for  Fifty  Cents 
WATER  SERVICE  COMPANY 

229    CLARA   STREET— GARFIELD    844 


S.  A.  LOVEJOY 

WILL   BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statement 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


12 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  18,   192' 


Travel 
ISLANDS    OF   THE    MEDITERRA- 
NEAN, by  Paul  Wilstach.    Bobbs- 
Merrill,  S4.00. 

Islands  have  always  been  the  store- 
houses of  romance.  In  their  outlines 
alone  they  suggest  a  certain  chivalry 
and  freedom,  in  their  detachment  and 
self-sufficiency.  The  author,  whose 
previous  book  "Along  the  Pyrenees" 
was  so  popular,  in  this  book  travels 
about  from  one  romantic  isle  to  an- 
other, touching  upon  their  past  his- 
tory and  their  immediate  glamour. 
There  is  Majorca,  whose  beautiful 
crests  inspired  Chopin  with  some  of 
his  sweetest  music ;  Corsica,  made 
famous  for  Seneca's  seven-year  exile, 
for  Boswell's  visit,  for  the  Bona- 
partes.  He  tells  fascinating  stories 
about  Ajaccio,  where  tales  of  Napoleon 
live  on,  and  Dumas'  Monte  Cristo.  Oth- 
er islands  filled  with  historic  color  are 
Elba,  Sardinia,  Malta,  which  is  known 
as  the  crossroads  of  the  sea ;  Tinos, 
Crete,  "the  England  of  6000  years 
ago,"  with  its  ancient  capital  Cnossus, 
now  excavated;  Rhodes,  and  Cyprus, 
famous  among  other  historic  associa- 
tions for  the  chapel  where  Richard 
Coeur  de  Lion  married  Berengaria. 

Sicily  appears  to  be  the  author's 
favorite  goal  for  beauty  and  romance 
— and  no  wonder,  with  its  "blood 
rain,"  its  soft  bleat  of  goats,  gay 
painted  carts,  gentle  sunshine,  its 
Good  Friday  processions!  Children's 
fairs  and  strange  funeral  customs. 
Its  past  and  its  present  appeal  with 
equal  fascination. 

The  author  supplies  a  most  instruc- 
tive and  practical  table  regarding  the 
various  islands,  as  well  as  an  extended 
Travel  Note  on  how  to  reach  the  prin- 
cipal Mediterranean  isles,  which  one 
will  certainly  be  interested  in  after 
having  followed  the  author  over  his 
delightful  journey.  Mr.  Wilstach's 
fund  of  knowledge  about  history,  lit- 
erature and  art  makes  him  a  valuable 
guide  to  the  treasures  of  the  Mediter- 
ranean. 

*     *     * 

New  Translation 

THE  PLAY'S  THE  THING,  by  Fe- 
renc  Molnar.  Adapted  from  the 
Hungarian  by  P.  G.  Wodehouse. 
Brentano's,  82.00. 

A  most  unusual  performance  Mol- 
nar gives  in  this  play.  Two  of  the 
principal  characters  are  collaborating 
playwrights,  who  at  the  opening  of 
the  play  sit  discussing  the  pro's  and 


Edited  by  ELEANOR  WILLIAMS 

con's  of  playmaking  theories.  One 
of  them  says:  "And  of  all  the  brain- 
racking  things  in  the  world,  begin- 
ning a  play  is  the  worst If  this  were 

a  play  we  would  have  to  start  jabber- 
ing about  a  lot  of  thoroughly  uninter- 
esting things  until  the  audience  grad- 
ually found  out  who  we  were."  And 
he  goes  on:  "Think  how  much  simpler 
it  would  be  if  we  were  to  cut  out  all 
that  stuff  and  just  introduce  our- 
selves." At  which  he  proceeds  to  do 
so  as  a  theory,  and  the  other  two  men 
follow  out.  This  procedure  gives  a 
"different"  touch  at  once  to  the  play. 
But  it  is  not  a  freak  trick — Molnar 
uses  this  beginning  merely  to  impress 
without  any  waste  of  time  the  omni- 
presence of  playwriting  in  the  mind 
of  the  playwright,  who  saves  the  sit- 
uation later  by  dramatizing  it. 

The  "play  inside  the  play"  is 
handled  by  a  master  hand,  deftly, 
with  extravagant  comedy  resulting. 
Few  plays  could  be  found  with  such 
an  exhibit  of  ingenuity  in  their  con- 
ception. 

*     *     * 

Improving  Browning 

CAPONSACCHI,  by  Arthur  Good- 
rich and  Rose  A.  Palmer.  Apple- 
ton,  $2.00. 

It  was  quite  a  few  years  ago  that 
Walter  Hampden,  the  eminent  actor, 
received  a  letter  from  Miss  Rose  Pal- 
mer of  Washington,  D.  C.  suggesting 
that  the  character  of  Caponsacchi 
would  make  an  excellent  acting  part 
for  him,  if  a  play  could  possibly  be 
made  from  Robert  Browning's  monu- 
mental epic  poem,  "The  Ring  and  the 
Book."  In  her  letter  she  enclosed  a 
series  of  well  chosen  excerpts  from 
the  poem,  arranged  roughly  into 
scenes.  Mr.  Hampden  had  never  read 
Browning's  poem  at  the  time,  but  in- 
quired into  the  matter  from  his  bro- 
ther-in-law, Mr.  Arthur  Goodrich, 
who  happened  to  be  an  ardent  Brown- 
ing student.  Mr.  Goodrich  undertook 
the  intricate  task  of  turning  the  most 
intricate  epic  poem  ever  written  into 
a  dramatic  as  well  as  a  poetic  play. 

The  play  as  it  now  stands  makes  a 
good  performance,  as  those  attest 
who  have  witnessed  it ;  and  it  makes 
a  fine  readable  play,  as  well.  Mr. 
Goodrich's  verse  harmonizes  so  close- 
ly with  the  original  that  even  a 
Browning  scholar  cannot  detect  which 
lines  are  which  without  difficulty. 
The  dramatic  form  worked  out  is  in- 
teresting.      The    drama    opens    and 


closes  with  the  final  trial  scene,  anc 
the  in-between  scenes  are  cut-back; 
illustrating  Caponsacchi's  version  o: 
the  affair,  as  he  tells  it  in  the  tria 
scene.  Mr.  Goodrich  not  only  hai 
made  a  fine  play,  but  it  is  to  be  notec 
that  he  is  the  first  dramatist  in  his 
tory  to  make  an  actual  stage  success 
of  any  project  conceived  by  Robert 
Browning — and  many  have  tried  tc 
keep  step  with  the  great  Victorian  ir 

vain. 

*     *     * 

Beginner's  Book 

A  PRIMER  OF  BOOK  COLLECTING 
by  John  T.  Winterich.  Greenberg 
The  beginner  at  collecting  will  find 
any  number  of  valuable  tips  within 
the  covers  of  Mr.  Winterich's  book. 
Not  that  the  delightful  chats  on  rare 
books  are  meant  merely  for  amateurs 
— on  the  other  hand,  some  have  even 
criticized  the  author  for  not  unbend- 
ing enough  for  a  primer  in  the  strict 
sense  of  the  word.  But  in  my  opinion 
the  author  hits  a  happy  medium,  ex- 
plaining the  various  points  in  the  col- 
lecting game,  yet  interspersing  his 
missionary  work  with  delightful 
stories  about  the  game,  incidents  of 
humor  or  of  excruciating  disappoint- 
ment such  as  only  a  dyed-in-the-wool 
book  collector  knows. 

The  author  covers  the  field  of  rare 
books  in  all  its  phases,  answering  the 
question  "What  makes  a  rare  book 
rare?"  (which  certainly  is  no  easy 
task).  One  comes  to  understand  auc- 
tion and  dealers'  catalogues  much 
more  satisfactorily  after  a  session  in 
the  particular  chapter  answering  this 
question.  The  terms  of  classification 
used  by  dealers — scarce,  rare,  very 
rare,  exceedingly  rare,  or  excessively 
rare,  come  to  have  some  import.  Like- 
wise, the  terms,  a  "mint  copy,"  or  a 
book  "in  pristine  state,"  "uncut." 
"good  second-hand  condition."  One 
learns  what  type  of  signature  in  a 
book  is  most  valuable,  as  well  as  the 
type  of  signature  that  has  no  col- 
lector's value  whatsoever. 

There  are  many  revelations,  need- 
less to  say.  One  point  in  particular 
Mr.  Winterich  stresses,  which  has 
somehow     been     open     to     question 


Books   that   are   reviewed   in   the   Newt   Letter 
can  he  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 
2J»  Poet  Street  San  Franeiaca.  Call!. 


June  18,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


13 


among  a  great  many  comparative 
amateurs  at  collecting.  That  is,  a  spe- 
cial limited  edition  of  a  book  is  not 
so  valuable  for  a  collector's  item  as  is 
the  plain  first  edition  that  may  ap- 
pear simultaneously  with  the  limited 
edition.  The  reason  apparently  lies 
in  the  fact  that  the  more  attractive 
limited  edition  is  after  all  but  a  bas- 
tard type  eluding  classification,  de- 
spite its  charms,  so  ultimately  will 
not  bring  the  price  of  its  plainer  rela- 
tive. 

In  addition,  if  anyone  is  interested 
in  seeing  for  himself  just  how  a  per- 
son becomes  a  collector,  how  from  an 
ordinary  being  he  evolves  into  the 
eager  soul  ready  to  give  all  to  secure 
a  necessary  book  item,  let  him  read 
the  chapter,  "The  Mechanics  of  Col- 
lecting," in  which  the  author  analyzes 
the  development  of  just  such  a  mor- 
tal. The  collector's  ego,  one  discovers, 
is  quite  as  fascinating  as  is  the  game 
itself. 

*     *     * 

Wee  Folk 

CALIFORNIA  FAIRY  TALES,  by 
Monica  Shannon.  Doubleday, 
Page.     §2.50. 

These  are  children's  stories  that 
spring  from  the  land  where  children 
play  out  in  the  sunshine  all  the  year 
round  and  so  are  interested  principal- 
ly in  the  great  out-door  world.  Con- 
sequently, the  stories  are  gay  with 
leprechauns  that  scamper  in  and  out 
the  trees,  fat  gnomes,  and  young 
sprites  that  live  among  the  Redwoods. 
Instead  of  dolls  and  dishes,  the  stories 
are  filled  with  mention  of  Sweet  Va- 
lencia oranges,  Eucalyptus  trees 
"with  moon  silver  polish,"  milky 
moonstones  along  the  beach  "curving 
with  wind-blown  sand  dunes."  Lit- 
tle boys  live  in  lima  bean  fields,  per- 
haps, and  associate  with  mischievious 
elves. 

Several  of  the  stories  go  astray  to 
Irish  material  in  the  matter  of  old 
kinds  and  witches  and  leprechauns. 
But  the  greater  part  of  the  stories 
ring  true  to  California.  Certainly 
the  most  enjoyable  are  those  that 
tinkle  with  the  merry  sound  of  Span- 


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ish  names  in  early  California  days — 
with  laughing  Cabelleros,  Indians, 
with  mention  of  the  Mission  at  Car- 
mel,  the  Commandante  of  the  Pre- 
sidio at  Monterey  and  such  characters 
as  Don  Calico  Corn  and  Senorita  Car- 
melita  with  her  black  lace  mantilla. 
Here  especially  the  "moon  silver  pol- 
ish" of  romance  is  rubbed  over  the 
stories  to  a  bright  perfection. 
*     *     * 

Pericles  and  Aspasia 

THE  IMMORTAL  MARRIAGE,  by 
Gertrude  Atherton.  Boni  &  Live- 
right,  §2.50. 

At  last  Aspasia  has  been  taken 
from  the  scoffing  hands  of  Roman 
chroniclers,  and  is  given  her  proper 
appreciation.  For  she  was  one  of 
the  great  women  of  all  history,  con- 
sidered even  the  greatest  of  them  all 
by  many  learned  in  past  times.  As- 
pasia was  a  great  lover  of  life,  who 
dared  to  live  the  life  she  loved  even  in 
an  age  when  women  were  restricted 
to  a  household  existence.  She  had 
the  intellect  of  a  statesman,  discours- 
ing on  an  equal  basis  with  those  men 
who  are  yet  looked  upon  as  masters — 
Socrates,  Sophocles,  Thucydides,  Phi- 
dias, and  others.  Her  mind  and  char- 
acter as  a  whole  reflected  masculine 
strength  and  brilliant  assurance,  but 
she  lost  none  of  her  feminine  charm 
because  of  her  intellectuality.  A  great 
emotional  nature  balanced  her  mental 
strength. 

Mrs.  Atherton  has  succeeded, 
through  infinite  study  and  penetra- 
tion, to  portray  Greece  in  its  greatest 
age — and  particularly  has  she  suc- 
ceeded in  portraying  the  glorious  love 
of  Aspasia  and  Pericles.  Here  was 
one  perfect  instance  in  history  when 
the  greatest  man  and  the  greatest 
woman  of  an  age  found  each  other, 
and  so  through  their  love  influenced 
the  course  of  history.  For  this  rea- 
son, Mrs.  Atherton  believes,  their  love 
may  truly  be  called  "the  immortal 
marriage."  Their  love  survived 
every  trial,  and  triumph  over  the  in- 
sinuating jibes  of  the  general  popu- 
lace, until  what  the  world  viewed  as 
an  intrigue  assumed  the  character  of 
a  rare  sacrament. 

Praise  is  due  the  author  for  under- 
taking the  tremendous  task  of  recon- 
structing an  entire  era  and  such  an 
era  as  it  was!  To  treat  Pericles  or 
Phidias  intimately  through  page  af- 
ter page  of  a  long  novel  is  to  court 
satire,  if  the  writer  is  not  gifted  with 
supreme  imagination.  There  is  none 
of  this  modern  satiricism  in  "The  Im- 
mortal Marriage." 

Naturally  Mrs.  Atherton's  effort 
must  come  up  for  abuse  by  many  who 
have  reconstructed  quite  differently 
in  their  own  minds  these  heroes  of 
the  past.  But  surely  anyone  who 
reads  her  book  must  grant  that  she 


has  carried  through  a  big  thing  in 
giving  life  to  these  historic  charac- 
ters in  a  unified  novelistic  pattern  of 
prodigious  detail.  Beyond  this  point 
Mrs.  Atherton's  treatment  becomes  a 
matter  of  personal  preference. 

*  *     * 

Long  Short  Stories 
THE  HOUSE  OF  HAPPINESS  And 

Other  Stories   by   Ethel   M.   Dell. 

Putnam's,  $2.00. 

Ethel  M.  Dell  enjoys  writing  the 
long  short  story,  and  has  the  ability 
to  invest  it  with  the  characteristics 
of  a  short  novel.  Character  develop- 
ment is  accentuated  more  than  plot, 
although  the  narrative  is  packed  with 
the  incidents  of  a  good  short  story. 
The  long  short  story  which  gives  the 
title  to  this  collection  is  a  love  tale 
which  begins  over  fifty  years  ago, 
with  the  bride's  desertion  on  the  eve 
of  her  marriage,  in  favor  of  her 
younger  sister.  The  unraveling  of  the 
lives  of  three  sisters  is  done  with  un- 
usual human  interest.  Other  stories 
included  are  "The  Good  Turn,"  "The 
Real  Thing,"  and  "Full  Measure," 
each  a  miniature  novel,  well  handled. 

*  *     * 

Prominent  Author 
Receives  Honor. 

Anna  Blake  Mezquida,  the  brilliant 
San  Francisco  author  and  poet, 
known  especially  for  her  book,  "A 
Gypsying,"  has  received  a  prize  for 
her  most  recent  poem,  "When  God 
Made  Roses"  which  was  part  of  the 
pageantry  in  the  beautiful  Pasadena 
Rose  Festival,  this  past  week. 

Mrs.  Mezquida  has  written  many 
prize  poems,  short  stories  and  sce- 
narios which  have  won  national  rec- 
ognition. She  is  the  author  of  many 
magazine  stories  of  superlative  value, 
beautifully  written  and  with  the 
charm  and  poetic  vision  typical  of  her 
distinctive  work. 


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14 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  18,  1927 


h±i~  \,l  l.n.l.'.l.  1 


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your  printer  or  sta- 
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Petrol  Paragraphs 


By  E.  V.  WELLER 
National  Automobile  Club 

MOUNTAIN  DRIVING 

Now  that  vacation  time  is  here,  and 
many  drivers  who  are  accustomed  to 
threading  the  comparatively  level 
highways  near  the  coast  will  be  seek- 
ing recreation  in  the  mountains,  a 
few  timely  hints  anent  mountain 
driving  may  not  be  amiss. 

Remember  that  in  the  higher  alti- 
tude your  gear  should  be  reduced  at 
least  one  degree  for  taking  any  par- 
ticular hill.  For  instance,  a  hill 
which  your  car  would  ordinarily  take 
in  high  at  aea  level  will  require  a  shift 
to  second  at  4,000  ft. 

Do  not  burn  up  your  brakes  by  rid- 
ing them  on  the  down  grades ;  go  into 
second  or  low,  depending  on  the 
steepness  of  the  grade  and  let  your 
motor  do  the  braking. 

Sound  horn  at  all  turns  where  the 
view  is  obstructed. 

When  you  meet  a  car  on  a  one-way 
road,  the  fellow  coming  up-grade 
should  be  given  the  right  of  way, 
that  is,  if  it  be  necessary  for  one  to 
back  to  a  passing  place,  the  fellow 
coming  down  hill  should  do  the  back- 
ing. It  is  easier  to  control  the  car 
backing  up  hill  than  backing  down. 

Carry  skid  chains.  Showers  are 
frequent  in  the  mountain  sections  and 
chains  may  mean  the  difference  be- 
tween triumph  and  disaster. 

Do  not  overload  your  car. 
*     *     * 

Pedestrian  Control 

There  seems  to  be,  in  San  Fran- 
cisco, a  deep  rooted  objection  to  the 
passage  of  any  ordinance  regulating 
the  flow  of  pedestrian  traffic  at  the 
signally  controlled  intersections.  This 
sort  of  prejudice  retards  the  growth 


of  a  city  in  that  it  hampers  the  circu- 
lation of  the  life  blood  of  business. 

At  a  downtown  intersection  where 
automatic  signals  have  recently  been 
installed  it  was  observed  that  during 
the  time  when  the  signals  said  "Go" 
for  one  of  the  streets  exactly  four 
cars  were  able  to  clear  the  intersec- 
tion. Had  it  not  been  for  the  pedes- 
trians who  were  crossing  against  the. 
signals,  fully  twenty  cars  should  have 
cleared  in  the  same  interval  of  time, 
and  this  condition  is  typical  of  all 
similar  crossings.  It  is  noted  that 
the  system  of  pedestrian  control  is  to 
be  inaugurated  at  the  crossings  of 
Market  Street,  but  of  what  avail  to 
increase  the  pressure  in  the  aorta 
when  the  arteries  immediately  adja- 
cent thereto  are  congested. 

Other  cities  have  tried  Pedestrian 
Control  and  have  found  it  good.   Why 
should    this    city    suffer    because    itj 
fears  the  pedestrian  does  not  wish  to 
be  regulated  even  though  it  be  for  his j 
own  good.     As  soon  as  said  pedes-l 
trian  discovered  how  it  facilitated  his] 
negotiation  of  the  crossings,  he  would' 
wonder  how  the    city    went    so    long] 
without  putting  the  system   into   ef-J 

feet. 

*  *     * 

Sidewalk  Obstructions 

Recently  the  San  Francisco  Traffid 
Survey   Committee   disclosed  certain] 
statistics  relative  to  impediments  to 
the  flow  of  traffic  on  the  sidewalks  of] 
that  city.     It  was  pointed  out  that  a] 
sidewalk  cannot    carry    a    regularly 
moving  stream  of  traffic  greater  than 
may  be  accommodated  at  its  narrow- 1 
est  point. 

But  the  survey  did  not  take  into 
account  one  of  the  most  serious  ob- 
structions to  sidewalk  traffic  which 
dams  this  important  element  of  the  | 
city's  life.  That  is  the  habit  of  ped- 
estrians of  forming  clots  of  humanity 
in  the  center  of  the  sidewalks  and 
there  going  into  heavy  conference.    • 

In  many  cities,  even  loitering  on 
the  sidewalk  is  forbidden.  In  others] 
in  the  Central  Traffic  District,  per- 1 
sons  who  wish  to  stop  on  the  side- 
walk are  required  by  city  ordinance 
to  move  to  the  inner  or  the  outer 
edge  of  the  sidewalk. 

In  the  regulation  of  traffic  flow,  the 
pedestrian  is  by  no  means  a  negligible  ; 

element. 

*  *     * 

Boston's  Traffic  Jam 

Motor  Cop  (to  professor  of  mathe- 
matics)— "So  you  saw  the  accident, 
sir.  What  was  the  number  of  the  car 
that  knocked  this  man  down?" 

Professor — "I'm  afraid  I've  forgot-  | 
ten  it.     But  I  remember  noticing  that 
if  it  were  multiplied  by  fifty,  the  cube 
root  of  the  product  would  lie  equal  to  | 
the   sum   of  the   digits   reversed." — 
Boston  Transcript. 


une  18,  1927 


THE  SAN  FRANCISCO  NEWS  LETTER 


15 


White  Bird 
By  W.  V.  V.  S. 

White  Bird,  we  waited  at  our  doors  for  you 
Hoping  to  see  you  sailing  gaily  by, 
To  pay  you  tribute  as  you  crossed  the  sky ; 

Then,  later,  at  some  happy  rendezvous, 

Foregather  to  felicitate  the  two 

Who  soared  on  wings  of  Courage  wide  and  high ; 
Whom  neither  storm  nor  space  could  terrify ; 

But,  with  the  greater  risk,  the  braver  grew. 

We  wait.     We  hear  no  sound  of  droning  blade. 

The  crested  wave  may  know,  but  does  not  tell. 
To  our  allotted  tasks  we  turn,  afraid 

To  question  wind  or  waste  or  ocean  swell ; 
Hopeless,  yet  hoping  for  a  sign  displayed 

Proclaiming  Life  endures,  although  you  fell. 

— Tampa  Tribune. 
Ode  To  The  Horse 

0  horse,  you  are  a  wonderful  thing; 

No  buttons  to  push,  no  clutch  to  slip, 

No  sparks  to  miss,  no  gears  to  strip, 

No  license-buying  every  year. 

No  plates  to  screw  on  front  and  rear, 

No  gas  bill  climbing  up  each  day, 

Stealing  the  joy  of  life  away. 

No  speed  cop  chugging  in  your  rear, 

Yelling  summons  in  your  ear. 

Your  inner  tubes  are  all  0.  K. 
And,  thank  the  Lord,  they  stay  that  way. 
Your  spark  plugs  never  miss  and  fuss, 
Your  motor  never  makes  us  cuss, 
Your  frame  is  good  for  many  a  mile, 
Your  body  never  changes  style. 
Your  wants  are  few  and  easy  met, 
You've  something  on  the  flivver  yet. 

— Gouvernelt  (N.  Y.)  Free  Press. 
Hundreds  Of  Miles  Away 
Hundreds  of  miles  away  from  here  I  know  a  small  grey 

town, 
ftth  white  roads  climbing  out  of  it  and  blue  hills  looking 

down ; 

.nd  there  a  deep,  clear  river  flows,  in  silence  all  the  day, 
et  wakes  at  night  and  sings  wild  songs  that  steal  your 
heart  away. 

Oh!  there,  the  West  Wind  first  was  born  on  heights  of 

ame1  hyst, 
.nd  Spring  steps  lightly,  shyly  down,  to  keep  her  April 

tryst — 
lit  if  you  ask  where  London  is,  then  everyone  will  say — 
t  lies  beyond  the  mountains  high,  hundreds  of  miles 

away !' 

Often  of  nights  my  thoughts  speed  there  on  swift,  en- 
chanted feet 

hat  hasten  through  the  still,  grey  town  and  climb  the 
silent  street, 

Rlile  folks  in  London  dance  and  sing  and  turn  night  into 
day. 

walk  in  dreams  by  moonlit  streams,  hundreds  of  miles 

away." 

Winnifred  Tasker  in  the  Bookman. 


Cut  ^mr  liv/pir  2W^/ 

ALEMITE 

EXPERT     LUBRICATION     HERE_ 
DRIVE      IfM 


925  O'Farrell  Street 
San  Francisco 


^  i ■  .— 


LOU  W.  SARTOR.  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We   Carry  All   Popular  Brands  Eastern  and  Western  Oils 

New  Method   Washing  and   Polishing 

Equipped   With    Latest  Type   Hydraulic    Lifts 

Oiling  and   Greasing — -Battery  Service 

AT   CALPET   GAS  STATION 

Post  and   Franklin   Streets  San   Francisco,    Calif. 


GRAYSTONE    130 


OPEN    DAY  AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 

Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in   conjunction   with 
George    Garage.    410    Bush    St.  Monarch    Garage,    1361    Bush   St. 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST  F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco.  Cai. 

TELEPHONE  SUTTER  2342 


16 


THE  SAN  FRANCISCO  NEWS  LETTER 


June  18,  1927 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  IOTH.   1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.4G 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund    over    $565  000.00, 

standing    on    Books    at  1.00 

MISSION   BRANCH Mission  and  2trt  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAICHT  STREET  BRANCH H.iltht  und  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-OUARTER  (41     )  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  DE  WITHDRAWN  QUARTERLY 


The  Canadian  Bank  of  Commerce 

HEAD    OFFICE:     TORONTO.    CANADA 
Paid   Up   Capital   $20,000,000  $20,000,000   Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought:  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON.  ENGLAND;  NEW  YORK;  PORTLAND.  ORE.:  SEATTLE. 
WASH.;  MEXICO  CITY.  MEXICO. 

San    Francisco   Office:      450    California    Street 
BRUCE   HEATHCOTE  W.   J.   COULTHARD 

Manatrer  Asst.  Manager 


Compensation.    General    Liability.    Plate    Glass,    Accident    and    HeBlth, 
Fidelity   and   Surety.   Burclary.    Automobile    Insurance 


Branch   Office   Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers   of 

RIVETED    STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS. 

FLUMES.    GASHOLDERS,     SMOKESTACKS.     ETC. 

San   Francisco.   Calif.  Los   Angeles,   Calif. 

444  Market  Street  5717  Santa   Fe  Avenue 


TRANSCONTINENTAL  HIGHWAY 
EXPOSITION  EDITION 

A  beautiful  number  devoted  to  the 
opening  of  the  Victory  Highway 
and  the  Reno  Exposition. 
Brimming  with  articles   of  current 
and  historical  significance. 
Splendidly  illustrated. 

To  be  Issued  June  25th 

ORDER  YOUR  COPIES  NOW -50c 


Fin 


ance 


The  oil  situation  continues  to  simmer  without  coming 
either  to  a  boil  or  cooling  off  perceptibly.  The  trouble 
with  arbitration,  in  this  case  as  others,  is  that  when  it 
comes  down  seriously  to  the  point  of  yielding  or  giving 
quarter,  nobody  wants  to  arbitrate.  Besides,  there  are 
still  many  intrepid  gentlemen  who  want  to  do  some  drill- 
ing. Curtailment  of  output  would  necessarily  retard  new 
drilling.  It  looks  like  a  long  and  hard  road  out. 

•  •     • 
A  whimsical  note  on  What  is  Good  Business  may  be 

quoted  from  a  recent  financial  journal:  "Colonel  Ayres 
of  the  Cleveland  Trust  company  says  that  good  business 
will  probably  continue  during  the  rest  of  the  year  but  he 
adds  that  competition  will  be  so  keen  that  business  men 
may  reasonably  wonder  whether  business  is  good  or  not. 
A  sales-manager's  idea  of  good  business  is  to  sell  twice  as 
much  goods  this  year  as  last.  A  factory  man's  idea  ol 
good  business  is  to  have  so  many  orders  that  he  has  to 
work  night  shifts,  but  the  poor  old  treasurer  is  inclined 
sometimes  to  wonder  what  it  is  all  about,  when  he  finds 
that  the  net  available  for  dividends  is  no  more  when  the 
business  doubles  than  it  was  before."     His  observation  is 

probably  not  so  far  off  either.     Think  it  over. 

*  *     * 

Following  the  recent  announcement  by  Commissioner 
of  Corporations  J.  M.  Friedlander,  requesting  that  pros- 
pective investors  notify  the  Corporation  Department  of- 
fices at  Sacramento,  San  Francisco  and  Los  Angeles  con- 
cerning offers  by  mail  from  certain  persons  and  com- 
panies, the  department  has  been  flooded  with  communica- 
tions from  all  sections  of  the  state  as  well  as  from  pros- 
pective investors  from  other  states,  seeking  information. 
In  many  cases  investments  already  have  been  made  and 
investors  are  anxious  to  know  whether  their  savings  have 
been  dumped  into  worthless  securities. 

From  the  large  number  of  inquiries  being  received  and 
also  the  glaring  prospectuses,  circulars,  personal  letters 
and  other  types  of  high-pressure  stock  selling  literature, 
it  would  appear  that  Californians  are  on  the  lists  of  pro- 
moters and  salesmen  operating  from  Texas,  Colorado,  Ok- 
lahoma and  other  states. 

In  the  former  notice,  Commissioner  Friedlander  men- 
tioned Kercheval  Production  Company  of  Fort  Worth, 
Texas,  of  which  R.  D.  Kercheval  appears  to  be  the  head. 
It  never  has  obtained  permission  from  the  State  Corpora- 
tion Department  to  sell  any  of  its  securities  in  this  state, 
neither  has  Kercheval  obtained  broker's  or  agent's  cer-j 
tificate  authorizing  him  to  sell  any  securities.  Kercheval 
is  anything  if  not  original.  Included  in  his  luridly  dec- 
orated literature  is  a  circular  letter  to  all  stockholders  of 
Kercheval  Production  Company  informing  them  that  the 
United  States  Government  is  mailing  to  investors  a  con- 
fidential form  letter,  asking  for  information  with  regard 
to  business  dealings  with  certain  firms.  Kercheval  re- 
quests investors,  who  receive  such  letters  to  tell  "Mr. 
Johnson,"  Post  Office  Inspector  located  at  Fort  Worth, 
Texas,  of  their  satisfactory  dealings  with  the  Kercheval' 
Production  Company. 

Added  to  the  list  of  companies  outside  the  state  of* 
California  that  are  circularizing  possible  investors  and 
have  not  obtained  permits  to  sell  securities  in  this  state 
or  to  operate  as  brokers  in  the  sale  of  securities,  are  the 
following:  Kamp  &  Company,  and  Great  Western  Stock 
Exchange,  Denver,  Colorado;  Means  &  Company,  H.  C. 
Dickey,  Jim  McMurrey,  Brewster  Exploration  Syndicate, 
and  Empire  Brokerage  Co.,  all  of  Fort  Worth.  Texas. 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 

The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c,  75c,  SI.   35c,  50c.  75c  $1.00,  $1.50   a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters   for   Theatrical   People 

HATTIE   MOOSER  MINNIE   C.   MOOSER 


kJcojzu  Ij^uujJjj,  Ortop^ 


490  POST  ST..  S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO,  PALO  ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  $1.50— Also  a  la  Carte 

Merchants'   Lunch   11   a.m.   to  2  p.m.    (a  la  carte).    Private  Dining  Rooms 
for   Banquets   and    Parties,    Seating   75    to    100   People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin   Sts. 


BLANCO'S 


Phone 
Graystone    8100 


Weekdays.    Luncheon   $  .75 

(11  :30    to    2    p.  m.) 
Dinner,  Week  Days  &  Sundays  1.50 


No    visitor    Should    Leave    the    City 

Without  Dining  in  the  Finest 

Cafe    in    America 


Our  Main    Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93   Third    Avenue.   SAN   MATEO 


Featuring     Southern     Cooking 

Open  From 
II  :30  a.  m.  to  2:00  p.  m. 
5:30  p.  m.  to  8:30  p.  m. 
Sundays  and  Holidays 
4:30  to  8:30  p.m.  only 
CLOSED  EVERY  MONDAY 
Half   Block   from    Highway 


14-Mile    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    8:00   A.M.  TO   11:00  P.M. 

Unsurpassed    Cuisine 

CARL    LEONHARDT 

Korm.rly  of  Golden  Gate  Park  Casino 


Parisian  Dyeing  and  Cleaning 


MME.  M.  S.  E.  LEE 

Parisian   Dyeing  and   Cleaning 


583   Post  Street 
In    Virginia    Hotel 


San    Francisco 
Phone   Franklin   2510 


% 


ICE  CREAMS 

CANDY 

PASTRY 


t  CALIFORNIA  STS 

Cr.jii.n. 
1100        1101        not 


BREAKFAST 
LUNCHEON 
DINNER 


w 


LA   CASA   BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing  from  6  p.  m,  to  1  a.  m. 


THIRD    STREET 

STERLING   ANDERSON, 


GARAGE 

Manager 


Three  Blocks  from  Southern  Pacific  Depot 

Corner  Third  and  Folsom  Streets 

NEW   FIREPROOF   GARAGE 

Repairing.     Oiling,     Greasing     Washing    and    Polishing 

Gasoline  Oils  Sundries 


TEL.  GRAYSTONE  4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy- Acetylene  Weld- 
ing— Blacksmith  inc. 


AUTO  FENDER  AND  RADIATOR  WORKS 


You  could  not  be  more  careful  with  your 
Linens  than  we  are. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo  1488 


San  Francisco 


GANTNER  &  MAISON 

FUNERAL  DIRECTORS 

Chapel 771  to  777  Valencia  St.,  Bet.  18th  and  19th  Sts., 

San  Francisco.     Phone  Market  64 


'San  Francisrt)  Storage  Company  **£&. 

STORAGE 

MOVlMi.  PACKING.  SHIPPING 

I,  SUTTER  *««•  HYDE  i  LEAVENWORTH  STS- 


Carquinez  Bridge 


NOW  OPEN 


ON  THE  PACIFIC  HIGHWAY  BETWEEN 

CROCKETT  AND  VALLEJO  "THE  SHORT 

WAY"  between  San  Francisco  Bay  Area  and 

Points  North 

Affording  rapid   transportation   to   all   vacation   points  in 
Napa  and  Lake  Counties,  Russian  River  and  Lake  Resorts. 

AVOID  HOLIDAY  WAITS! 

No  Ferries  OPEN  ALL  NIGHT  No  Delays 


*«~ 


3H 


AMERICAN  TOLL  -  BRIDGE  CO. 

525  Market  Street,  San  Francisco,  Cal. 


OSCAR  H.  KLATT.  President 


Phone  DouglaB  8745 


cy4mbassador~ 

— *  Los    Arxg'eles 

Plan  to  enjov  Southern  California's 

glorious  summer  climate  this  year  at 

this  world-famous  hotel. 

CAM.  VAH  VTECHTEN 

Famous  Author,  writing  in  VANITY   FAIR    say*: 

Toe  Ambassador  is,  I  ihouia  think,  ont  of  tht  very  best  hottis 
m  tht  world.    The  service  is  subertam-t,  tht  fooddniue, 
tht  courtesy  of  management  ana  employee*  unfailing." 

In  the  wide  range  ot  iU  attractions,  the 

Am ba.ii. -i do i  likewise  excels  Superb. 
2  7-.it rv  park,  with  miniature  go)  t  course 
and  open-air  plunge.  Riding,  hunting 
and  all  sports,  including  privileges  ot 
Rancho  Golf  Club  Motion  picture 
theaics  and  25  smart  shops  within  the 
hoiel  Dancing  nightly  to  the  mu.uc  ol 
the  famous  Cocoanut  Grove  orchestra. 

Moderate  Summer  Rates 

Attractive  rooms  with  bath  as  low 
as  S">,  $6  and  $7  a  day  single, 
from  $7.00  double. 

WRITE  tor  Owf  i  Book|»r  ol 

Cud  I".  R«ip*t  in  J  Inlormmon. 

BEN  L  FRANK 


i 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See   MEXICO,   CENTRAL    AMERICA,   PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo,  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad.  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa.  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one;  each  has  an 
electric  fan,  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail  is  world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  by 
rail  (or  vice  versa)  for  as  little  as  $380.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco : 
SS  COLOMBIA.  July  9th:  SS  VENEZUELA,  July  30th.  From  New  York 
SS    VENEZUELA.   June   2:.th :    SS   ECUADOR,   July    16th. 

For  illustrated  booklets  and  further  details  ask  any  steamship 
oi    ticket   agent,   or   write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS   ANGELES      SAN   FRANCISCO       NEW   YORK 


"A  Six-Pointer 


"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point   1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  .3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


WORM* 

(eno 


SANFRANTCISCO 


<June  25 

to 
Clugustl 


Satuttkttf,  3*1x251927. 


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TR^NSCONTIN^^ma 


HIGHWAY  EDITION 


1867*1927 


v  OF  ALL  KINDS 
-OF- 


FUSE 


OFFICERS  OF  THE  COMPANY: 

THOMAS  W.  NORRIS,  President 

RALPH  E.  MERR1TT,  Secretary  and  Treasurer 

ALBERT  E.  SCHWABACHER,  Assistant  Secretary  and  Treasurer 

JAY  B.  STONEKING,  Field  Representative 


FACTORY  AND  OFFICE: 

TREVARNO,  CALIFORNIA 


Three 

of  the 

Premier 
wpublicUtility 
Securities 

of  the 

United  States 


Pacific  Gas  8C  Electric  Company 

First  and  Refunding  Mortgage  Bonds 

First  Preferred  Stock  [6%] 

Common  Stock  [8%] 


Every  One  of  the 

EIGHTY  THOUSAND 

INVESTORS 

owning  bonds 

or  stocks  of  the 

PACIFIC  GAS  AND 

ELECTRIC  CO. 

receives 

A  REGULAR 

INCOME 

from  his  investment 


are  held  in  high  regard  by  the  investing 
public  because 

They  are  securities  of  one  of  the  largest,  strongest  and 
most  progressive  of  the  nation's  public  service  com- 
panies; 

The  property  securing  these  issues  is  worth  millions  of  dol- 
lars more  than  the  entire  outstanding  capitalization; 

The  Company's  business  is  essential  in  character,  and  is 
increasing  steadily  year  by  year ; 

These  securities  are  always  readily  marketable.  They  are 
listed  on  the  Stock  Exchange  in  San  Francisco  and 
other  financial  centers. 


PACIFIC  GAS  AND  ELECTRIC  COMPANY 


Stock  Sales  Department 


245  MARKET  STREET 


SAN  FRANCISCO,  CALIF. 


San  Francisco  News  Letter 


to 

1  of  #ie  I 


HE  CLIFT 

A  warmth  of  welcome  awaits 
the  transient  as  well  as  the  per- 
manent guest  in  the  beautiful  lobby — an 
easy  and  attractive  place  to  make  or  keep 
appointments. 

Three  unusual  dining  rooms— The  Coffee 
Shop  for  quick  service  at  moderate  prices — 
The  Florentine  Room  where  service  is  more 
formal  but  equally  attractive— The  Roof 
Lounge  for  entertaining  and  dancing. 

The  Roof  Lounge  holds  a  place  absolutely 
unique  in  San  Francisco.  Seventeen  stories 
abi  ive  the  bustle  of  the  city,  one  may  enjoy 
afternoon  tea,  daily — dancing  each  week 
night  and  Saturday  afternoons— food  serv- 
ice at  all  times.    Saturday  only  in  Summer. 

Five  hundred  forty  guest  rooms,  all  with 
ptivate  baths. 

The  Clift  offers  a  personal,  individual  serv- 
ice, so  complete,  intelligent  and  helpful 
that  it  is  never  obvious  in  any  way. 


jfjjjfc  tyke  Coffee  Shop  ~  •«  S  m 


THE    CLIFT  and 


SAN  FRANCISCO 


F    R_    E    D    E     R    I     C      V 


Transcontinental  Highway  Edition,  1927 


Ms^l  ^Mirasol  Sardensm 


Im&t  Santa  Barbara. 
L  MIRASOL 

is  as  typical  of  southern  Califor- 
nia as  is  The  Clift  of  cosmopol- 
itan San  Francisco. 

A  truly  Spanish  patio— tropical  verdure — 
riots  of  vivid-colored  plants— caressed  by 
California's  golden  sunlight— color, warmth, 
glowing  beauty — a  dream-come-true — 
El  Mirasol. 

The  next  time  you  tour  through  Santa  Bar- 
bara, introduce  yourself  to  the  unique  din- 
ing setvice  exclusive  to  El  Mirasol.  Lunch 
or  dine  in  the  colorful  Peacock  Room— one 
of  the  many  attractive  salons  arranged  for 
your  comfort  and  enjoyment. 

There  are  sixty-nine  rooms  in  El  Mirasol — each  de- 
signed for  your  personal  cheer— furnished  in  old  chintz 
and  lace— with  a  color  scheme  of  rich  orange  and 
blue.  To  be  assured  of  one  of  these  rooms  write  or 
wire  your  reservations  to  El  Mirasol,  Santa  Barbara, 
ahead  of  time  — for  this  is  an  hotel  of  great  popularity 
throughout  the  entire  year. 

El  Mirasol  offers  its  guests  a  rare  combination  of 
aesthetic  beauty  and  solid  comfort— sought  after  but  so 
seldom  found — even  by  connoisseurs  of  elegance  and 
case  who  have  seen  the  finest  that  is  offered  travelers 
the  world  over. 


fMBungalow  Sntmnces^ 


EL    MIRASOL 


CLIFT        HOTELS 


SANTA  BARBARA 


San  Francisco  News  Lettej 


The  Place  of  An  Automobile  Club  or 
Association  in  California 

oAn'l  Editorial   by   cArnold  Hodgkinson 

GENERAL  MANAGER,  NATIONAL  AUTOMOBILE  CLUB 


YV7ITH  a  membership  now  approaching 
™  the  50,000  mark  the  National  Auto- 
mobile Club  on  June  1st  entered  upon  its 
fourth  year  with  plans  well  perfected  for 
the  continuance  and  extension  of  its  un- 
equalled service,  and  its  ideals  definitely 
established  along  such  strict  club  lines,  as 
to  permit  no  capitalization  of  its  member- 
ship for  personal  and  political  reasons. 

What  is  the  place  of  an  automobile  club 
or  association  in  California?  First  of  all, 
to  justify  its  existence,  it  should  be  non- 
political.  When  it  takes  advantage  of  its 
position  to  assume  for  itself  a  one-sided 
political  attitude,  it  belies  all  claims  to  be- 
ing a  service  organization;  even  its  own 
members  are  discriminated  against  when 
such  a  condition  obtains. 

California,  to  the  National  Automobile 
Club,  is  California,  from  Mexico  to  Oregon. 
It  covers  with  its  service  the  entire  state. 
It  does  not,  by  so-called  gentleman's  agree- 
ment or  otherwise,  seek  to  parcel  out  the 
state  for  personal  gain,  nor  does  it  advocate 
divisions  or  allocations  of  state,  highway, 
or  other  funds  to  this  or  that  locality,  thus 
keeping  a  simmering  fire  under  the  long  dis- 
credited pot  of  state  division. 

It  seeks  to  serve  that  part  of  the  motor- 
ing public  which  constitutes  its  membership 
to  the  best  of  its  ability  and  according  to  its 
promises.  It  does  not  brag  nor  swagger  nor 
does  it  capitalize  the  creditable  undertak- 
ings of  others  by  adroitly  worded  claims 
excluding  them. 


The  National  Automobile  Club  was  the 
first  organization  of  its  kind  to  establish  in 
California  an  emergency  roadside  service.  It 
has  made  a  remarkable  growth  and  its  ris- 
ing popularity  has  been  due  to  its  conserv- 
ative policies,  its  restriction  to  proper  club 
activities,  its  refusal  to  meddle  in  politics 
and  to  capitalize  the  rank  and  file  of  its 
membership  for  its  own  aggrandizement. 

When  a  club  undertakes  to  use  its  poli- 
tical influence  to  back  any  measure  that  is 
sectional,  and  not  for  the  benefit  of  the  en- 
tire state,  it  has  ceased  to  deserve  the  good- 
will of  the  motoring  public.  When  the  ser- 
vice it  so  loudly  proclaims  is  confined  to 
one  section  of  the  state  it  has  failed  in  its 
mission. 

The  National  Automobile  Club  is  state- 
wide in  its  interests.  Organized  and  fostered 
by  the  stock  insurance  companies  for  a  more 
concerted  effort  in  the  field  of  safety  educa- 
tion and  in  the  development  of  highways 
and  tourist  travel,  it  has  no  selfish  aims.  It 
does  not  sell  insurance.  It  exists  to  serve 
the  motoring  public  of  the  entire  state. 

The  National  Automobile  Club  does  not 
exact  a  toll  from  its  service  units.  It  pays 
the  highest  retail  prices  for  the  protection 
of  its  members  on  the  road  and,  as  a  result, 
the  driver  of  a  machine  that  carries  the  red, 
white  and  blue  emblem  of  the  organization 
has  always  within  call  a  service  which  is  the 
last  word  in  efficiency. 


qA  s  k     Your    Insurance    oA  gent     or     broker 


Transcontinental  Highway  Eon  ion.  1027 


HOTEL  DEL  CORONADO 

CORONADO  BEACH,  CALIFORNIA 

Where  a  truly  remarkable  climate  encourages  every  day  participation 
in  sports  on  land,  bay  and  ocean. 

Swimming  *  Aquaplaning  *  Boating  *  Fishing 
Golf'  Tennis  *  Motoring  ,  Riding 

Where  guests  follow  the  dictate  of  personal  desire  in  the  choice  of  amusement  within  doors. 
Dancine  concerts  moving  pictures  and  interesting  special  entertainment  features  for  a  part  of 
the  evening's  gay 'activities.  There  is  a  homelike  atmosphere,  too,  at  Hotel  del  Coronado,  that 
widely  traveled  guests  tell  us  is  distinctive. 

SUMMER   RATES 


AMERICAN  PLAN 


$<>.00  per  day  and  up  without  bath. 
$8.00  per  day  and  up  with  bath. 


$42.00  per  week  and  up  without  bath. 
$56.00  per  week  and  up  with  bath. 


Write   ior  Booklet 

Mel  S.  Wright,   Manager 

CORONADO  BEACH,  CALIFORNIA 

San  Francisco  Agent,  L.  E.  Carlile,  2  Pine  Street 
Phone  Doutrlas   5600 


San  Francisco  News  Letter 


hiiihhiiiiiiii  iiiiiiiiiiiiiiiiiiiiiiiii ■■■ un 


The  Covers, 

The  First  Transcontinental 

Highway 

V 

|HE  completion  of  another  transcontinental  highway,  bearing  the  sig- 
nal name  of  "Victory,"  and  celebrated  this  summer  by  the  Reno  Ex- 
position, marks  another  step  in  the  linking  of  the  Atlantic  and  Pacific 
oceans  by  a  network  of  thoroughfares.  Since  the  dawn  of  the  West- 
ward Movement  men  have  tortured  their  minds  and  bodies  with  the  tasks  con- 
current in  bringing  together  these  geographical  extremes  of  a  great  country 
and  continent.  The  process  has  been  slow,  tremendous  in  the  obstacles  to  over- 
come and  glorious  in  the  final  achievement  of  many  high  dreams. 

The  inspiration  of  this  vast  work  always  has  been  communication.  The  de- 
velopment of  paths  by  which  messages  and  men  might  be  safely  transported 
from  one  place  to  another. 

In  the  spirit  of  the  Wells  Fargo  Pony  Express  is  characterized,  more  or 
less,  the  enthusiasm,  the  fortitude  and  the  daring  which  has  been  written  into 
the  pages  of  transcontinental  highway  development  histoiy.  1859  was  a  magic 
year  in  that  it  saw  in  early  spring  the  inauguration  of  the  Pony  Express  serv- 
ice between  St.  Joseph,  Missouri,  and  Sacramento,  California.  And  it  must  re- 
main that  in  this  event  was  ingrained  not  only  the  primary  idea  but  its  first 
demonstration  also,  that  regular  transcontinental  communication  was  possible, 
and  would  be  continued  in  one  form  or  another,  from  that  time  forward. 

A  unique  coincidence  ties  the  history  of  the  Pony  Express  with  today.  A 
part  of  the  old  Pony  Express  route  lay  through  the  territory  and  perhaps  in 
the  same  tracks  as  does  the  newly-completed  Victory  highway.  And  the  in- 
trepid riders  of  yore,  streaking  across  the  country  on  their  lathered  ponies, 
make  a  memorable  mind-picture  to  the  present-day  tourists  who  roll  over  the 
same  landscapes,  perhaps  more  rapidly  but  less  romantically. 

But  progress  never  stands  still.  As  the  utility  of  the  Pony  Express  waned, 
after  it  had  served  its  purpose,  it  disappeared.  The  telegraph  took  over  the 
function  of  carrying  the  quick  messages,  and  the  steam  train  carried  the  mails 
as  well  as  passengers  and  freight.  Today,  the  aeroplane  takes  the  place  of  the 
steam  train,  and  radio  usurps  telegraphy. 

The  completion  of  the  Victory  Highway  is  epochal  today,  but  tomorrow 
there  will  undoubtedly  be  another.  Civilization  presses  ever  forward.  But  as 
it  progresses,  turning  slowly  through  the  gradual  evolutions  which  make  it 
move,  here  and  there  cling  colorful  recollections — both  comic  and  tragic — and 
out  of  these  is  the  web  of  history  spun.  As  the  Pony  Express  contributed  its 
share,  so  does  the  Victory  Highway  today.  Tomorrow  will  bring  other  devel- 
opments and  other  celebrations. 


Established  July  10,  1856 


«*"  5st!lC',C«!> 


TER 


Devoted  to  the  Leading  Interests  of  California  and  the  Pacific  Coast 

The  San  Francisco  News  Letter  and  California  Advertiser  was  founded  July  20.  1856.  by  Frederick  Marriott.  Published  by  Fred-rick  Marriott.  Jr.,  from  1884  to  1925. 
Is  now  printed  and  published  weekly  by  Frederick  Alfred  Marriott.  268  Market  Street.  San  Francisco.  California.  Telephone  Kearny  8357.  Entered  at  San  FranciBCO. 
California.  Postoffice  as  second-class  matter.     London  Office:     Street  &   Co..  30  Cornhill.    E.    C.    London.   England.      Subscription    Rates    I including    postage),   one  year. 

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Vol.  CIX 


SAN  FRANCISCO,  CALIF.,  JUNE  25,  1927 


No.  26 


RENO  IN  THE  SPOTLIGHT 


Today,  June  25,  the  two  silver  gates  at  the  entrance 
to  the  one-hundred  acre  tract  in  Reno,  Nevada,  will  auto- 
matically open  in  response  to  the  pressure  of  a  button 
by  President  Coolidge  from  his  summer  residence.  The 
opening  of  these  gates  will  signalize  the  beginning  of  the 
third  greatest  exposition  in  the 
whole  history  of  the  West. 

The  exposition  is  known  as 
The  Nevada  Transcontinental 
Highways  Exposition,  commem- 
orating, as  it  does,  the  comple- 
tion of  the  Victory  Highway, 
linking  the  Atlantic  with  the 
Pacific  Ocean.  Not  only  is  the 
completion  of  this  main  artery 
the  object  of  the  celebration,  but 
the  whole  general  development 
of  the  great  American  Highway 
systems,  which  is  one  of  the 
greatest  and  most  civilizing 
features  of  the  last  ten  years, 
receives  its  need  of  attention  in 
this  great  exposition. 

Thousands  untold  of  people 
will  motor  on  the  new  Victory 
Highway  from  East  to  West  and 
from  West  to  East,  the  barriers 
of  distance  will  be  down,  the  road 
will  be  wide  open  for  the  ming- 
ling of  the  millions  of  the  great 
American  Republic  in  mutual 
intercourse,  and  the  last  and 
greatest  steps  in  the  unification 
and  harmonization  of  our  people 
will  have  been  carried  out.  This 
is  a  matter  of  supreme  import- 
ance, not  only  to  Nevada  but  in 
particular  to  the  State  of  Cali- 
fornia and  the  Northern  and 
Central  portions  of  this  State. 
for  the  tourist  motorists  will 
pour  in  triumphant  masses  down 
the  slopes  of  the  Sierras  and 
into  the  rich  and  fertile  valleys  on  their  way  to  the  Pa- 
cific Coast. 

Until  very  recently  the  trip  by  automobile  across  the 
States  of  Utah  and  Nevada  has  been  one  of  hardship  and 
trial.  There  have  been  very  difficult  roads,  detours  have 
eaten  into  the  patience  and  time  of  the  motorists.  The 
ordinary   tourist    frequently   found  himself  without  the 


Lunsford.    P 
Reno 


courage  and  perseverance  to  tackle  the  job  and  left  the 
road  into  Nevada  for  easier  and  better  roads  leading  into 
the  Northwest;  so  California  and  Nevada  lost  the  advan- 
tages of  the  tourist  trade,  to  that  extent.  There  is  no 
doubt  that,  taking  all  together,  the  completion  of  the  Vic- 
tory Highway  is,  by  far,  the 
most  significant  event  in  trans- 
continental transportation  since 
the  last  golden  spike  was  driven 
to  mark  the  completion  of  the 
Central  Pacific. 

The  Federal  government  has 
had  its  share  in  the  completion 
of  this  phenomenal  and  enor- 
mous task.  Public  spirited  or- 
ganizations East  and  West,  in 
Northern  and  Central  California, 
in  Nevada  and  Utah,  have  all 
combined  to  perfect  the  develop- 
ment of  a  high  road  in  which 
there  are  no  sandy  deserts  and 
uncharted  detours.  The  enthusi- 
asm with  which  the  matter  has 
been  regarded  is  evidenced  by 
the  fact  that  Nevada,  which  is 
the  least  populous  state  in  the 
Union,  has  spent  more  than  a 
million  dollars  to  render  the 
tractless  wastes,  in  which  thous- 
ands of  immigrants  perished  en 
route  for  California,  passable  to 
the  world  of  men. 

Time  after  time  efforts  were 
made  by  motorists  to  subdue  the 
dangers  and  difficulties  of  the 
crossing  of  Nevada  and  time 
after  time  defeat  met  those  ef- 
forts. Even  when  they  were  suc- 
cessful, particularly,  brave  and 
hardy,  as  well  as  experienced, 
travellers  warned  the  world 
against  the  attempt. 

The  very  building  of  the  road 
itself  is  almost  a  miracle  of  ingenuity  and  human  ability, 
the  Wendover  Cutoff  in  Utah  having  furnished  one  of 
the  most  baffling  problems  of  modern  roadmaking.  There 
was  a  stretch  of  soft  sand  here  which  worried  the  en- 
gineers, for  there  was  no  material  on  the  ground,  of  use 
for  road-making  and  to  ship  it  was  quite  impossible.  Suit- 
able clay,  however,  was  found  beneath  the  surface  and 


resident    Board    of    Governors 
Exposition 


10 


San  Francisco  News  Letter 


Indian  Dancing 

There  was  an  ancient  feud  between  the  Digger  Indians 
and  the  Indians  of  the  Pueblos  in  the  old  days.  The  rim 
of  the  Sierras  was  the  dividing  line  between  the  two 
tribes  and  their  reservations.  The  Diggers  lived  on  the 
wild  game  of  the  Sierras  and  the  fish  of  the  mountain 
streams;  the  Indians  of  the  Pueblos  subsisted  on  the  buf- 
falo and  antelope  which  then  inhabited  the  desert. 


The  California  commissioner  to  the  Reno  Exposition 
relates  this  story  as  coming  to  him  from  Jim  Dick,  now 
the  chief  of  the  Diggers.  The  victory  above  related  is 
celebrated  by  the  Digger  Indians  to  this  day. 

Jim  Dick,  although  his  followers  are  depleted  in  num- 
bers, says  he  is  willing  to  "meet"  his  early  day  enemies 
on  the  field  of  sport,  whether  it  be  baseball  or  the  dance. 


1 — Tent   Pavilions  in   the  Exposition   grounds.     2 — Rustic  Bridge  in  the  Exposition  grounds,  leading  to  Mark 

Twain's  cabin.     3 — Baby  Buffalo.    This  youngster  is  a  native  of  Nevada,  having  been  born  in  the  park  zoo.  4 — 

Elk  in  Idlerwild  Park.    These  animals  thrive  in  captivity  and  practically  every  one  in  the  herd  is  jut. 


There  is  a  tradition  that  the  Pueblo  Indians  crossed 
into  Digger  country.  The  battle  that  ensued  resulted 
in  the  defeat  of  the  Pueblo  Indians,  and  the  Diggers  cele- 
brated their  victory  by  a  great  pow-wow.  As  a  result 
of  their  prayers,  the  Great  Spirit  sent  a  large  body  of 
water  between  them  and  their  enemies  which  water  is 
now  known  as  Lake  Tahoe. 


And,  accordingly,  through  Mr.  Shepard,  he  has  issued  a 
challenge  to  the  Chief  of  the  Pueblos  to  join  them  in  the 
dance  at  Reno  at  the  Nevada  Transcontinental  Highways 
Exposition  some  time  in  July.  Jim  Dick  has  already  or- 
ganized a  school  of  instruction  and  his  young  bucks  and 
squaws  can  be  seen  practicing  every  Sunday  at  their 
"campoodie,"  two  miles  from  Auburn. 


Transcontinental  Highway  Edition,  1927 

San  Francisco  Interested 

There  is  great  and  justifiable  interest  in  the  Nevada 
Transcontinental  Exposition  in  San  Francisco.  As  long 
ago  as  March  last,  representative  business  men  met  at 
the  Chamber  of  Commerce  to  outline  their  plans  for 
participation.  Milo  Kent  announced  that  $25,000  had 
been  appropriated  by  the  supervisors  for  the  exhibit  of 
San  Francisco,  as  a  city. 

The  completion  of  the  highway  was  said  by  Victor 
Palmer,  chairman  of  the  executive  committee,  to  be  one 
of  the  most  important  events  in  the  history  of  San  Fran- 
cisco's development.  He  said:  "It  means  that  tourists 
will  now  come  to  San  Francisco  instead  of  going  to  Los 
Angeles." 


11 

"It  is  for  San  Francisco  to  celebrate,  for  while  tourists 
will  spend  one  night  in  Reno,  they  will  spend  their  money 
here.  Reno  is  asking  us  to  support  the  exposition.  When 
business  men  realize  what  it  will  mean,  they  will  not  hesi- 
tate to  give  complete  support." 

The  California  State  Building 

The  California  State  legislature  has  appropriated 
$100,000  for  a  representation  from  this  state  and  the  San 
Francisco  Board  of  Supervisors,  as  already  stated,  has 
set  aside  $25,000  for  a  purely  San  Francisco  exhibit.  Los 
Angeles  has  promised  $20,000  and  twenty-seven  counties 
of  this  State  have  arranged  to  place  their  exhibits  on  view 
in  the  park  at  Reno. 

On  its  part,  the  federal  government  has  undertaken  to. 


Mark  Twain's  Cabin,  Idlewild  Park.    Mark  Twain  lived  in  this  cabin  while  a  reporter 
on  the  Virginia  City  Chronicle. 


"Formerly  visitors  from  the  East  to  California  fol- 
lowed the  road  across  the  desert  to  Southern  California, 
this  new  paved  highway  through  Reno  will  lure  them 
directly  to  San  Francisco.  It  eliminates  900  miles  of 
travel.  It  will  bring  to  San  Francisco  more  business 
than  any  other  single  project." 

There  is  a  great  deal  of  truth  in  the  above  statement 
which  might  have  been  made  even  more  strong,  as  far  as 
the  prospects  of  effect  upon  this  city  go.  It  is  the  open- 
ing of  a  wider  and  more  intimate  gateway  to  the  untold 
wealth  and  the  enormous  populations  which  lie  massed  to 
the  east  of  the  strip  of  Pacific  Coast  on  which  we  have 
made  our  homes. 

We  have  so  much  to  otter  and  so  much  to  show  which 
is  of  the  greatest  value,  that  we  need  only  display  our 
possessions  in  order  to  reap  the  benefit  of  the  apprecia- 
tion of  those  who  come  to  us. 

As  the  same  speaker  went  on  to  say: 


aid  in  the  work  and  has  promised  that  the  exhibit  used 
at  the  Sesquicentennial  exposition  at  Philadelphia  shall 
be  brought  to  Reno  and  the  Secretary  of  Agriculture  has 
also  promised  an  exhibit. 

Naturally,  the  State  of  Utah  will  take  a  great  interest 
in  the  exposition  and  there  will  be  at  Reno  perhaps  the 
most  representative  assembly  of  the  varied  products  of 
the  Pacific  States  ever  had. 

Among  them  all,  however,  the  State  Building  of  Cali- 
fornia will  be  supreme  and  the  dominant  note  of  the  whole 
celebration  will  be  the  announcement  of  the  State  of  Cali- 
fornia that  the  opening  of  this  new  road  to  the  Pacific 
Coast  means  for  the  Northern  and  Central  part  of  the 
State,  liberation  from  the  most  binding  of  the  fetters 
which  the  natural  obstacles  of  mountain  and  desert  have 
hitherto  presented  to  the  free  access  of  people  from  the 
East  into  regions  as  abounding  in  wealth  as  those  of  the 
great  California  valleys  and  sea  coast. 


12 


San  Francisco  Xews  Letter 


1 — Wingfield  Park,  Reno's  central  playground.  2 — Tennis  courts  in  Wing  field  Park.  Recreation  center  oj  the 
'Biggest  little  city  in  the  world."  3 — The  "Temple  oj  Liberty."  Reno.  Its  six  pillars,  one  jor  each  month  oj 
residence,  have  been  more  or  less  symbolic  until  Nevada's  new  divorce  law  now  demands  but  three  months  resi- 
dence oj  would-be  divorcees.  The  architect's  problem  now  is  hoiv  to  remove  the  three  unnecessary  pillars.  4— 
Truckee  River  as  it  fringes  Wingfield  Park.  Benches  line  the  cement  riprap  and  are  favorite  places  on  moonlit 
nights.    5 — Water/all  along  Ike  Truckee  River,  in  Reno. 


Transcontinental  Highway  Edition,  1927 


15 


Racing  at  the  Reno  Exposition 

"They're  off!" 

This  magic  cry  of  the  race  course,  which  daily  thrills 
thousands  throughout  the  world,  will  reverberate  at  Reno 
the  afternoon  of  July  1,  when  the  thoroughbred  race 
meeting  of  30  or  more  days  will  be  ushered  in. 


Giving  the  Reno  racing  the  necessary   stability   for 

high  class  sport  is  the  standing  of  turfmen  who  will  race 
costly  strings  here.  In  the  list  of  owners  whose  colors 
will  scintillate  in  the  sun  are  to  be  found  the  names  of 
Baron  Long,  John  H.  Rosseter,  C.  A.  II  art  well,  George 
Drumheller.  George  \Y.  Wingtield,  J.  C.  McKay,  Maj. 
Swen  Christensen  and  others. 


Neck 


and  Neck 


Grandstand,  *«»- 


M 


t      mfl 


-•  m 


w  & 


Don  Edimriio.  with  G.  Huntakter  up. 


Plata  Real,  Jockey  E.  Taplht  up. 


From  New  York.  Kentucky.  Maryland,  Canada  Tia 
.luana.  and  California  breeding  establishments— the  habi- 
tat Of  the  kingly  runner- have  come  some  400  thorough- 
breds of  the  better  class  to  engage  in  programs  ot  inten- 
sified racing  throughout  the  Reno  season.  And  with 
these  are  some  of  the  country  s  stellar  jockeys  who  Will 
ride  in  the  color-  of  millionaire  owners  and  others. 


The  Reno  racing  will  be  under  the  general  supervision 
of  J.  P.  Atkin,  who  is  one  of  the  heaviest  stockholders 
and  general  manager  of  the  Tia  Juana  Jockey  Club.  The 
programs  will  comprise  seven  or  more  races  daily,  with 
the  exception  of  Sundays,  and  each  day's  card  will  con- 
tain races  at  various  distances  from  a  half  mile  to  1^4 
miles.     Rich  handicaps  will  be  given  frequently,  especial- 


14 


San  Francisco  News  Letter 


ly  in  honor  of  visiting  delegations  of  fraternal  and  trade 
organizations  which  will  be  in  Reno  for  conventions  dur- 
ing the  Nevada  Transcontinental  Highways  Exposition. 

Judge  Lee  J.  Rose,  who  has  been  associated  with  the 
turf  in  official  capacities  for  more  than  35  years,  will  be 
the  presiding  steward  at  Reno.     With  him  will  be  Judge 


the  exposition  park,  has  been  erected  at  a  cost  of  $40,000 
and  will  furnish  housing  accommodation  for  1200  people. 
There  has  been  also  very  complete  anticipation  of  the 
needs  of  the  visitors  by  many  private  people  and  others. 
The  amusement  program  is  varied  to  suit  all  classes 
and  preferences  of  the  very  varied  crowd  which  will  at- 


1 — New  Riverside  Hotel, 
Reno,  Nevada.     The  last 
word  in   hotel  appoint- 
ments, accommodations 
and  service. 


2 — Reno,  Nevada. 
Virginia  Street, 
looking  northward. 
One  oj  the  prin- 
cipal thoroughfares 
of  this  progressive 
city. 


George  W.  Schilling,  who  will  also  serve  as  racing  secre- 
tary and  Sam  H.  Rothert.  James  Donovan  will  be  the 
starter.  These  and  other  officials  and  many  employees 
are  from  the  official  family  of  the  Tia  Juana  track. 

Preparations  for  Visitors 

There  need  be  no  fear  that  visitors  will  be  at  a  disad- 
vantage as  regards  either  entertainment  or  provisions 
for  their  comfort. 

An  exposition  villa  situated  at  a  scenic  point,   near 


tend.  There  is  a  very  high  class  of  entertainment,  as 
may  appear  from  the  fact  that  the  committee  has  appro- 
priated §100,000  for  the  five  weeks  amusement. 

The  exposition  park  with  its  embellishments  has  cost 
another  $100,000.  It  has  been  greatly  beautified  by  an 
encircling  string  of  lights  and  colored  arcs,  very  large 
and  of  original  design,  have  been  placed  in  front  of  the 
exhibition  palaces. 

The  whole  exposition  starts  under  the  most  promising 
auspices. 


Transcontinental  Highway  Edition,  1927 


15 


With  the  completion  of  construc- 
tion work  on  that  line  down  the 
Truckee  River  into  Nevada,  which 
forms  a  part  of  the  Victory  High- 
way, another  improved  road  into 
California  has  been  supplied  and  an- 
other scenic  stretch  added  to  Califor- 
nia's long  list  of  spectacular  drives. 

The  building  of  this  stretch  of  road 
which  dates  back  to  1923  forms  one 
of  the  principal  accomplishments  of 
the  present  Highway  Commission 
during  its  term  of  office,  although 
the  preliminary  work  which  resulted 
in  solidifying  public  sentiment  began 
years  before  and  to  no  one  more  than 
W.  B.  Gelatt  of  Donner  Lake  is  credit 
due  for  the  successive  steps  which 
have  resulted  in  the  Truckee  River 
route.  His  efforts,  it  is  only  fair  to 
state,  were  ably  seconded  by  the 
chairman-of  the  California  Highway 
Commission,  Harvey  M.  Toy. 

For  many  years,  access  to  Nevada 
by  Truckee  was  afforded  by  the 
road  over  Dog  Valley  grade  which 
wound  along  the  north  slope  of  the 
hills  and  was  snowbound  and  muddy 
long  after  southern  exposures  had 
dried  out.  It  had.  also,  many  steep 
pitches  and,  while  it  served  a  purpose, 
was  never  so  comfortable  for  travel 
as  to  furnish  a  proper  interstate  con- 
nection such  as  the  new  line,  with 
its  water  level  grades,  supplies. 


With  the  canyon  stretch,  which  is 
about  twenty  miles  in  length,  and 
mountain  section  to  the  west  .of  Don- 
ner Lake,  where  the  highway  climbs 
over  the  summit  of  the  Sierras,  a 
matchless  crossing  of  the  Sierras  is 
supplied  through  a  summerland  play- 
ground where  dozens  of  small  moun- 
tain lakes  are  to  be  found — Fordyce 
Lake,  Meadow  Lake,  Webber  Lake 
and  Independence  Lake  being  the 
largest — which  afforded  ample  op- 
portunity for  the  motor  hiker  to  in- 
vade new  places. 

To  the  south  of  Soda  Springs  sta- 
tion on  the  railroad,  and  close  to  the 
highway,  are  Cascade  Lakes  under 
the  shadow  of  Devil  Peak,  which  has 
an  altitude  of  7700  feet,  and  from  the 
railroad  and  main  highway  a  road 
trends  south,  passing  Sereno  Lake, 
crossing  the  north  fork  of  the  Amer- 
ican River  and  running  along  the 
middle  fork  of  the  same  river, 
through  French  Meadows,  which  tra- 
verses a  section  of  the  Sierras  that 
has  been  little  traveled,  so  far. 

Over  the  summit  of  the  Sierras 
and  down  to  the  eastward,  the  high- 
way is  practically  all  of  new  construc- 
tion with  easy  grades  and  wide-swung 
curves  supplanting  the  old,  steep  and 
tortuous  road,  a  new  concrete  bridge 
upon  the  very  top  of  the  mountain 
forming  a  spectacular  link  in  the  way. 


Dropping  down  from  the  crest  to- 
ward the  new  Truckee  Canyon  road, 
the  view  takes  in  Donner  Lake,  hem- 
med in  by  dark  wooded  hills,  the  sil- 
ver thread  of  the  Truckee  River  and, 
to  the  south,  the  smoking  snowsheds 
which  tell  of  the  passing  of  trains  to 
the  east  or  west.  An  easy  grade 
leads  down  the  Donner  Lake  and 
along  the  north  side  of  the  lake 
where  the  highway  is  close  to  the  wa- 
ter, cottage  homes  of  summer  resi- 
dents dot  the  side  hills.  At  the  east 
end  of  the  lake,  the  Donner  Monu- 
ment, marking  the  spot  where  the 
Donner  party  was  winterbound,  is  to 
be  seen  from  the  highway  and  be- 
yond, the  diverging  road  to  Tahoe 
and  the  tumbling  Truckee  River  join 
the  highway.  To  the  east  of  Truc- 
kee, the  line  is  all  new,  following  the 
river  with  its  tumbling  rapids  of 
white  water  and  its  placid  pools 
where  trout  fan  lazily  behind  huge 
rocks.  Crossing  the  river  back  and 
forth,  throwing  a  bridge  span  over 
the  tracks  of  the  railroad  and  the 
rushing  river  at  one  crossing,  this 
line  requires  five  bridges  and  skirts 
the  river  so  closely  that  at  many 
points  the  enthusiastic  angler  may 
step  from  his  car  and  cast  a  fly  into 
promising  pools  or  drift  his  line  down 
rapids  to  where  waiting  trout  are 
poised. 


16 


San  Francisco  News  Letter 


New  Gateway  to  California 

(Continued  from  page  15) 

Coming  into  the  river  at  many 
places  are  small  streams  with  deep 
brush-cumbered  pools  where  eastern 
brook  trout  will  jump  clear  of  the 
water  for  a  dangling  fly,  and  so  at- 
tractive is  the  scenery  as  to  make 
the  money  and  labor  spent  on  this 
new  transcontinental  highway  en- 
trance into  California  a  vastly  credit- 
able undertaking  to  all  concerned. 


Principal  Highways  of  the  Pacific  Coast 


4 — Natural  steam  geysers,  now  being  har- 
nessed jor  power,  near  Cloverdale, 
Sonoma  County. 

Shaded  Highways 

The  California  Highway  Commis- 
sion is  to  be  congratulated  for  its  un- 
tiring efforts  at  tree  planting  along 
the  highways.  Systematic  tree  plant- 
ing for  road  beautification  was  in- 
augurated in  1920.  By  1922,  100  miles 
had  been  planted.  At  the  present 
time,  the  Highway  commission  is 
maintaining  56,400  trees  on  the  state 
highways,  covering  a  lineal  distance 
of  approximately  685  miles.  Gener- 
ally the  trees  are  spaced  at  50-foot 
intervals,  being  placed  alternately  on 
the  right  and  left  sides  of  the  road- 
way with  the  necessary  elimination 
for  visibility  at  crossings  and  road 
intersections. 

This  task  of  tree  planting  and  tree 
maintenance  along  the  highways  has 
developed  into  a  tremendous  task.  It 
demands  consistent  inspection  and 
care  throughout  the  entire  life  of  the 
tree,  including  special  planting,  wa- 
tering and  protection  of  young  trees 
against  insect  pests,  damage  by 
squirrels,  gophers,  moles  and  loose 
stock  driven  along  the  highways.  The 
hazard  is  also  great. 

But  the  effort  of  beautification  un- 
doubtedly repays  itself  in  a  uniquely 
beautiful  state.  Tree  planting  makes 
the  entire  network  of  highways  a 
park  paradise.  It  is  only  fair  that  the 
Highway  commission  receive  credit 
for  this  work,  when  so  much  credit  is 
due. 


Transcontinental  Highway  Edition,  1927 


17 


7*    U^ay  and  «*«  — 
Where  rad,  M^  ReB0. 


On, 


f  "1  the 


leading  intTt/f  CU,rves  °»  the  V 


W hiding  roadway  leading  to  Sierra  -  Nevada 
summit,  above  Dormer  Lake. 


Opening  of  Truckee  River  route  on  the 
Victory  Highway. 


Victory  Highway  near  Reno,  along  scenic 
Truckee  River. 


New  Bridge  on  Truckee  River  route,  between 
Truckee.  California .  and  Reno. 


18 


San  Francisco  News  Letter 


CALIFORNIA'S  NEWEST  SCENIC  ASSET- 
REDWOOD  EMPIRE 

By  Clyde  Edmondson 


There  are  gold 
mines  in  California — 
some  producing,  some 
not.  But  there  are 
"gold-mine  equiva- 
lents" working  the 
year  around,  produc- 
ing new  revenue  for 
the  business  interests 
of  San  Francisco  and 
all  of  California — with 
minimum  investment 
and  small  operating 
expense. 

These  "equivalents" 
are  scenic  attractions 
—  those  outstanding 
points  of  interest 
which  attract  tourist 
and  vacationist  travel, 


and  the  cash  money 
which  that  travel 
brings. 

The  Columbia  River 
Highway  has  unques- 
tionably brought  hun- 
dreds of  thousands  of 
dollars  into  Portland 
and  every  other  com- 
munity in  the  State  of 
Oregon.  It  truly  is  a 
marvelous  trip,  and 
through  judicious  ad- 
vertising, this  beauti- 
ful trip  has  attracted 
hundreds  of  thousands 
of  travelers  who  per- 
haps would  not  other- 
wise have  come. 


-The  awe-inspiring  Redwood  Highway,  through  more  than  one 
hundred  miles  of  giant  redwoods. 


1 — Typical  vacation  scene  on  Clear  Lake, 
Lake  Count  v. 


2  —  "The  Wigwam"  Oregon  Caves,  Jose- 
phine   County,   Oregon,   in    the    Redwood 
Empire  near  Grant's  Pass. 


Transcontinental  Highway  Edition,  1927 


19 


Mendocino  Coast — Redwood  Empire. 

Now  San  Francisco  is  blessed  with  an  even  more  potent 
scenic  attraction,  of  a  similar  yet  different  character, 
which  is  now  bringing  thousands  of  tourists  ,  vacationists 
and  new  settlers  into  San  Francisco  and  California.  I 
refer  to  the  Redwood  Empire  with  its  Redwood  Highway. 
The  Redwood  Highway,  as  the  cool  and  scenic  inter- 
state route  between  California  and  Oregon,  is  destined  to 
carry  the  bulk  of  travel  from  Oregon  and  points  in  the 
Pacific  Northwest — feeding  directly  into  San  Francisco. 

This  travel  not  only  originates  in  main  centers  of  popu- 
lation in  Oregon,  Washington  and  British  Columbia,  but 
is  originates  from  eastern  and  foreign  points,  brought  to 
the  Pacific  Coast  first  through  national  advertising,  then 
directed  in  California  and  San  Francisco  via  the  Redwood 
Highway.  Just  as  San  Francisco  is  the  western  terminus 
of  the  Victory  and  Lincoln  Highways,  so  San  Francisco  is 
the  southern  terminus  of  the  Red- 
wood Highway. 

The  Redwood  Empire,  as  an  addi- 
tional lure  to  westbound  travel,  is 
thus  San  Francisco's  most  valuable 
scenic  asset,  for  both  travel  originat- 
ing in  Pacific  Coast  communities,  and 
travel  originating  in  the  east  arriving 
on  the  coast  via  transcontinental 
routes,  is  eventually  concentrated  at 
San  Francisco — in  both  directions, 
north  and  south,  for  even  though  San 
Francisco  is  the  western  terminus  for 
a  north-and-south  Pacific  Coast  main 
interstate  artery,  San  Francisco  will 
enjoy  the  bulk  of  this  travel,  and  the 
new  revenues  which  this  new  travel 
will  bring. 

One  of  the  projects  of  the  Red- 
wood Empire  Association  is  to  bring 
about  the  early  completion  of  the 
Redwood  Highway  and  its  laterals. 
Contracts  are  now  being  let — in  logi- 
cal sequence — for  the  final  completion 
of  the  unfinished  portions,  though  of 
course  the  Redwood  Highway  is  now 


easily  negotiable,  through  to  Grants 
Pass  and  north. 

Thus,  Nevada's  Transcontinental 
Highways  Exposition  might  logically 
celebrate,  not  only  the  completion  of 
some  of  America's  transcontinental 
highways,  but  the  near-completion  of 
the  Redwood  Highway  as  well,  which 
is  after  all  an  integral  part  of  Amer- 
ica's network  of  interstate  main  ar- 
teries. Certainly  the  Redwood  Em- 
pire is  represented  at  the  Exposition 
at  Reno  through  two  very  compre- 
hensive exhibits  being  installed  by 
Humboldt  and  Mendocino  Counties. 

Another  project  of  the  Redwood 
Empire  Association  is  to  increase  the 
volume  of  tourist  and  vacationist 
travel —  interstate  —  throughout  the 
Pacific  Coast,  via  the  Redwood  Em- 
pire— through  an  ever-expanding  pro- 
gram of  advertising,  consistent  with 
highway  and  transportation  improve- 
ments, and  designed  to  coordinate 
with  similar  advertising  and  publicity 
schedules  carried  on  by  other  similar  coastal  agencies. 

The  Redwood  Empire  is  said  to  offer  the  most  diversi- 
fied series  of  scenic  attractions  ever  concentrated  in  one 
single  tour  area.  The  Redwood  Highway  itself  leads 
through  over  100  miles  of  giant  redwood  trees,  while 
there  are  hundreds  of  acres  and  hundreds  of  groves  of 
these  ancient  forest  monarchs  throughout  the  Redwood 
Empire.  In  fact,  97  per  cent  of  the  world's  redwoods 
stand  within  the  Redwood  Empire. 

The  Redwood  Empire  consists  of  the  eight  counties  of: 
San  Francisco,  Marin,  Sonoma,  Mendocino,  Lake,  Hum- 
boldt, Del  Norte  and  Josephine  (Oregon.)  The  Redwood 
Empire  Association  is  the  official  intercommunity,  inter- 
country  and  interstate  advertising  institution,  road  and 
transportation  development  body,  and  chamber  of  com- 
merce for  these  counties. 


Douglas  Memorial  Bridge,  Redwood  Highway,  Del  Norte  Co.,  spanning   Klamath 
River  —  Length  1200  feet. 


20 


San  Francisco  News  Letti 


PACIFIC  HIGHWAY  ASSOCIATION  OF  CALIFORNIA 

Constitutes  Magnetic  oAppeal  for  Stimulating  Travel  by  Combining 

Pacific  Coast  Attractions 

By  Harry  H.  Main,  Secretary  and  General  Manager 


"Westward,  the  course  of  Empire  takes  its  way."  How 
truly  the  prophecy  of  these  words  has  been  fulfilled  in 
the  marvelous  development  of  the  western  country  in  a 
comparatively  short  time!  Indeed,  one  hundred  and 
fifty-eight  years  ago  it  was  a  land  scarcely  inhabited  ex- 
cept by  Indians,  and  within  that  time,  under  the  leader- 
ship of  that  great  and  hallowed  benefactor  of  mankind. 
Father  Junipero  Serra,  the  seeds  of  civilization  were 
planted  in  the  establishment  of  twenty-two  missions, 
from  which  time  the  west  began  to  blossom  forth  into  a 
marvelous  wonderland  bordering  the  shores  of  the  Pa- 
cific Ocean  upon  whose  surface  will  be  written  much  of 
the  history  of  unfolded  years. 

One  hundred  and  thirty-five  years  ago,  Captain  Robert 
Gray,  in  his  trading  ship  Columbia,  entered  the  mouth  of 
the  Columbia  River  and  named  it.  The  same  year  Cap- 
tain George  Vancouver,  of  the  British  navy,  and  Captains 
Bodeg  y  Quadra,  of  the  Spanish  navy,  concurrently 
explored  the  waters  of  Puget  Sound  and  the  north,  and 


Gnarled  Cypress  Trees,  eenluries  old,  on  the  Famous 
Seventeen-Mile  Drive,  Monterey  Peninsula,  California 


Sutter  Fort  Sacramento  California 


named  many  of  the  snow  peaks,  bays,  and  islands  of  Ore- 
gon, Washington  and  British  Columbia. 

One  hundred  and  nineteen  years  ago,  Simon  Fraser,  a 
hardy  representative  of  the  Northwest  Fur  Company, 
crossed  the  continent  north  of  the  international  line,  and 
made  what  is  now  British  Columbia  mainland  and  the 
beautiful  Fraser  river  country  known  to  the  world. 

It  has  been  one  hundred  and  sixteen  years  since  John 
Jacob  Astor's  Pacific  Fur  Company  established  the  trad- 
ing post  of  Astoria  at  the  mouth  of  the  Columbia,  and 
ninety-four  years  since  devoted  missionaries  and  hardy 
pioneers  began  traversing  the  great  wilderness  between 
the  oceans  and  introduced  American  life  into  the  vast 
region  west  of  the  Rocky  Mountains. 


From  the  days  of  the  Padres,  who  established  the  Mis 
sions  and  El  Camino  Real  (Kings  Highway)  in  California 
and  of  Gray,  Fraser,  Vancouver,  Astor  and  other  argo 
nauts  and  pioneers,  time  has  transformed  all  of  this  ex 
treme  western  portion  of  the  United  States  into  a  won 
derland  of  development,  through  which  the  Pacific  High 
way  stretches  like  a  silver  ribbon,  from  San  Diego,  Cali 
fornia,  to  Vancouver,  British  Columbia,  a  distance  o: 
1775  miles,  along  which,  perhaps,  is  the  greatest  diver 
sity  of  attractions  in  the  world, — all  either  directl; 
reached  by  the  Pacific  Highway  or  by  connecting  laterals 


A  rare  view  of  rugged  mountains  and  fertile  valleys 

glimpsed  from  one  of  San  Diego  County's  famous 

paved   highways  —  this    point    is    but    fifteen 

miles  east  of  "The  Harbor  of  Opportunity" 


'gANSCONTINENTAL   HIGHWAY  EDITION,    1927 

With  the  completion  of  the  transcontinental  highways 
he  course  of  the  Empire  swings  westward  and  the  influx 
f  people  from  all  over  the  world  is  becoming  greater  and 
reater  to  this  land  of  the  great  "Out  0'  Doors,"  where 
len,  women  and  children  can  stand  erect  and  exult  in  the 
tmosphere  of  the  manifold  blessings  that  a  kind  provi- 
ence  has  given  with  a  lavish  hand;  where  everyone  is 
overeign  of  his  own  destiny,  and  where  climatic  condi- 
ions  permits  one  to  dwell  in  peace  and  contentment  under 
he  shadow  of  his  own  fig  tree  and  vine  three  hundred  and 
ixty-five  days  a  year,  under  a  canopy  of  blue  sky  and 
rithin  the  radiance  of  almost  perpetual  sunshine ;  where, 
oo,  the  western  spirit  of  genuine  hospitality  and  com- 
adeship  abides  to  welcome  the  newcomers  and  to  initiate 
hem  into  the  ranks  of  true  brotherhood,  symbolical  of 
his  western  country,  where  man's  ability  and  willingness 
o  do  have  no  boundaries. 

It  has  been  truly  said  that  highways  are  one  of  the 
;reatest  developers  of  better  citizenship,  as  they  have 
onnected  people  of  former  remote  sections  and  brought 
hem  into  closer  relationship  with  those  of  other  sections, 
hus  bringing  about  the  more  rapid  development  of  all 
hings  which  tend  to  better  life  in  general.     The  great 


21 


Arroyo  Seco  Bridge,  Los  Angeles,  California,  between 
Pasadena  and  Eagle  Rock 


advertising,  thus  eliminating  duplication  of  effort  and  ex- 
pense, and  which  has  proven  that  greater  results  can  be 
obtained  in  this  manner  than  can  be  accomplished  sepa- 
rately. The  Association  has  for  its  fundamental  pur- 
pose "Pacific  Coast  Unity,"  by  maintaining  and  conduct- 
ing a  practical  advertising  campaign  in  which  "The  Open 
Door"  policy  prevails,  upon  the  basis  that  it  does  not  at- 
tempt in  any  way  to  absorb  the  identity  of  any  other 
organization  or  to  infringe  upon  the  tranquillity  of  the 
arrangements  other  organizations  may  have  established 
in  order  to  maintain  their  respective  functions. 

The  Pacific  Highway  Association  of  California  by  virtue 
of  the  great  length  of  the  territory  it  represents,  carries 
on  a  work  that  has  never  been  attempted  heretofore, 
without  interfering  with  the  activities  of  other  organiza- 
tions, a  policy  that  has  made  possible  the  successful  es- 
tablishment and  functioning  of  the  only  organization  on 
the  Pacific  Coast  of  its  kind.  Through  the  enlargement  of 
its  activities  and  because  of  the  worthwhileness  of  its 


Santa  Barbara  Mission  through  whose  corridors  the 

joot-jalh  oj  the  Padres  have  never  ceased  to 

echo  since  it  was  established  in   1786. 


network  of  magnificent  highways  on  the  Pacific  Coast  is 
making  it  the  mecca  for  the  peoples  of  the  world  in  ever 
increasing  numbers. 

In  the  recent  advancement  of  the  West,  the  Pacific 
Highway  Association  of  California,  a  public  non-profit, 
non-political  and  non-sectarian  association,  having  for  its 
sole  object  the  stimulation  of  travel  business  over  the 
Pacific  Highway  and  territory  contiguous  thereto,  by  co- 
ordinated advertising  of  attractions  along  the  entire 
route,  as  represented  in  its  literature,  distributed  all  over 
the  United  States  and  Canada  by  automobile  clubs,  Cham- 
bers o(  Commerce  and  similar  organizations,  gratuitously, 
has,  during  the  past  three  years,  had  much  to  do  with 
bringing  about  a  greater  influx  of  tourists  and  visitors. 

The  work  carried  on  by  the  Association  is  made  possible 
through  coordinated  support  from  County  Boards  of  Su- 
pervisors. City  Councils,  Chambers  of  Commerce,  similar 
organizations  and  business  interests,  which  have  en- 
listed under  the  banner  of  the  Pacific  Highway  Asso- 
ciation  of  California,   to  establish  a  unified  method  of 


w      r  »  r 


Beach  At  Ocean  Park  Los  Angeles  County 


22 


San  Francisco  News  Letter 


purpose,  this  organization  has  become  more  and  more 
generally  recognized  as  a  stimulant  to  Pacific  Coast  edu- 
cational campaign  on  account  of  the  maze  of  Highway 
and  other  associations  spreading  propaganda  for  the  pur- 
pose of  bringing  about  highway  construction,  which,  of 
course,  is  not  primarily  the  function  of  the  Pacific  High- 
way Association  of  California,  as  in  the  main  it  is  an  as- 
sociation to  advertise  Pacific  Coast  attractions  in  com- 
bination with  the  various  interests  which  are  developed 
and  benefitted  by  its  general  plan  of  increasing  Coast 
travel. 

The  association's  literature  is  conceded  to  be  the  finest 
ever  published,  representing  all  sections  along  the  Pacific 
Highway  equally,  and  containing  scrip  maps  and  data 
for  the  information  of  the  motoring  public. 

The  offices  of  the  association  are  located  in  the  Under- 
wood Building,  525  Market  Street,  San  Francisco,  Cali- 
fornia, and  are  maintained  not  only  for  the  transaction  of 
business  for  the  association,  but  for  the  benefit  of  the 
public  to  which  a  welcome  is  always  extended. 

In  addition  to  the  general  offices,  the  association  main- 
tains an  Information  Bureau  at  Grants  Pass,  Oregon,  at 
the  junction  of  the  Pacific  and  Redwood  Highways,  where 
information  and  literature  is  always  available. 


<  i  a*    ¥  i  h 


»  ?    r      ?!  * 


The  famous  Casino  on  the  Mile  Strand  oj  perfect  beach 

at  Santa  Cruz.  California.   .1  mecca  oj  tourists  and 

vacationists  from  all  over  the  Pacific  Coast 


Shepperd's  Dell  Bridge  on  the  world  famous  Columbia 
River  Highway  in  Oregon 


The  Officers  and  Directors  of  the  Association  are: 
President,  I.  Zellerbach,  President  Zellerbach  Paper  Co.; 
First  Vice-president,  Frank  J.  McCoy,  Owner  Santa  Maria 
Inn;  Second  Vice-president,  S.  M.  Morris,  Vice-president 
and  General  Manager  Long-Bell  Lumber  Co. ;  Third  Vice- 
president,  Eric  V.  Hauser,  Owner  Multnomah  Hotel,  Port- 
land, Ore. ;  Treasurer,  Oscar  H.  Klatt,  President  American 
Toll  Bridge  Co. ;  Secretary  and  General  Manager,  Harry  H. 
Main;  Attorney,  Peter  Turn  Suden;  Halsey  E.  Manwaring, 
Manager  Palace  Hotel;  Paul  Kleiber,  President  Kleiber 
Motor  Co.;  W.  C.  Jurgens,  Owner  Hotel  Oakland;  R.  L. 
Cardiff,  General  Manager  Coast  Counties  Gas  &  Electric 


Co.,  Santa  Cruz,  Cal. ;  D.  A.  Madeira,  Capitalist,  Salinas; 
H.  B.  Burns,  President  and  General  Manager,  The  H.  A. 
F.  Co.,  Inc.,  General  Merchandise,  King  City;  A.  L.  Cun- 
ningham, Kamm  Motor  Co.,  San  Luis  Obispo;  Vincent  E. 
Wood,  President  Vincent  E.  Wood  Auto  Co.,  Santa  Bar- 
bara; James  Woods,  Vice-president  and  Managing  Direc- 
tor Biltmore  Hotel,  Los  Angeles;  Sam  Porter,  Manager 
San  Diego  Hotel,  San  Diego;  Chas  R.  Fraser,  Manager 
Hotel  Senator,  Sacramento;  Mahlon  E.  Sweet,  Sweet- 
Drain  Auto  Co.,  Eugene,  Oregon ;  Lewis  Shattuck,  Presi- 
dent Chamber  of  Commerce  and  Shattuck-Dickson  Motor 
Co.,  Vancouver,  Wash. ;  Henry  Schupp,  Manager  Leopold 
and  Henry  Hotels,  Bellingham,  Wash. 


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Mitchell's  Point   Tunnel,  hewn   out  of  solid  rock,  and 

one  oj  the  show  places  on  the  famous  (  olunthia 

River  Highway,  Oregon 


Transcontinental  Highway  Edition    1927 


CARQUINEZ  BRIDGE  AT  A  GLANCE 

Interesting  Data  Concerning  the  World's  Greatest  Highway  Structure 


23 


CARQUINEZ  BRIDGE,  mighty  span  of  concrete  and 
steel,  today  is  a  reality;  the  water  barrier,  which  has 
impeded  land  travel  North  and  South,  from  British  Co- 
lumbia to  Mexico,  has  been  broken  for  all  time. 

Carquinez  Bridge,  nearly  a  mile  long,  has  been  success- 
fully flung  across  Carquinez  Straits,  the  tidal  stream  con- 
necting Suisun  and  San  Pablo  Bays  and  forming  the 
Northern  arm  of  the  great  Bay  of  San  Francisco.  The 
story  of  the  Carquinez  Bridge — the  world's  largest  high- 
way bridge — is  more  than  the  story  of  engineers,  of 
heroic  structural  steel  workers,  of  concrete  and  steel  and 
work  well  done,  work  that  broke  all  bridge  building  records 
of  similar  magnitude.  It  is  the  story  of  a  man  who  had  a 
great  dream,  who  drew  to  him  other  men  who  caught  the 
vision  of  conquering  treacherous  Carquinez  Straits  with 
a  giant  structure.  It  is  the  story  of  men  who  had  faith 
in  their  leader.     It  is  a  story  of  legal  difficulties  over- 


The  great  Carquinez  Bridge,  the  largest  highway  bridge 

in  the  world  opened  to  the  public  May  21st,  1927 

connects  Crockett  and  Vallejo,  California,  an 

$8,000,000  link  in  the  Pacific  Highway 


San  Francisco  jrom  Twin  Peaks 

But  it  was  wartime  and  boats  were  scarce.  No  vessels 
could  be  built  except  for  war  purposes.  Boats  already 
built  were  commandeered  for  government  use,  and  could 
not  be  purchased. 

Still  the  two  partners  and  their  associates  were  not 
daunted.  Hanford  learned  that  the  little  steamer  Issa- 
quah,  operating  on  a  ferry  run  across  Lake  Washington, 
was  available.  It  was  bought,  put  in  condition  on  Puget 
Sound,  and  sailed  under  the  command  of  young  Hanford 
who  had  had  no  sea-faring  experience.  In  the  teeth  of 
one  of  the  fiercest  storms  in  the  history  of  Pacific  Coast 
navigation,  with  an  almost  mutinous  and  a  tremendously 
sea-sick  crew,  the  Vallejo  groceryman  brought  the  Issa- 
quah  into  San  Francisco  harbor. 

On  July  4,  1918,  the  Issaquah  made  her  maiden  trip  on 
the  Rodeo- Vallejo  run  as  automobile  ferry. 

Within  two  years  Hanford  and  Klatt  realized  that  the 
(Continued  to  page  40) 


come,  of  disappointments,  of  grief  and  of  final  victory. 

Back  in  1917,  Aven  J.  Hanford  was  the  owner  of  a 
small  but  growing  grocery  business  in  Vallejo,  with  stores 
in  Oakland  and  Alameda.  Hanford  trucked  his  own  mer- 
chandise, buying  from  farmer  and  from  jobber  where 
price  made  it  an  advantage.  To  leave  Vallejo,  travel  the 
then  only  possible  route  via  Benicia,  Martinez  and  the 
Tunnel  Road  to  his  stores  in  Oakland  and  Alameda,  con- 
sumed the  better  part  of  the  day  and  was  costly  in  time 
and  wear  and  tear  on  his  trucks. 

Traveling  the  same  daily  route  as  the  wayside  grocery- 
man  was  an  enterprising  and  ambitious  young  salesman 
for  a  San  Francisco  wholesale  grocery  establishment. 
The  two  met  on  occasion  and  then  fell  to  discussing  how 
highway  travel  between  Vallejo  and  the  East  Bay  cities 
could  be  improved.  The  ambitious  young  salesman  was 
Oscar  H.  Klatt.  The  organization  of  the  Rodeo- Vallejo 
Ferry  Co  incorporated  in  1918.  was  the  first  direct  re- 
sult of  these  friendly  talks  about  improved  transporta- 
tion service.  The  company  was  incorporated  with  a  capi- 
tal of  $200,000. 


San  Francisco  Beach  south  of  Cliff  House  and  Sutro 
Gardens,  showing  the  Great  Highway 


24 


San  Francisco  News  Letter 


1  —  View  along  the  Seventeen  Mile  Drive  near  Monterey.  Note 

the  Armco  culvert  shown  in  photograph. 

2-3-4 — The  Lincoln  and  Victory  Highways  in  California 

and  Nevada. 

5 — Road  near  Lake  Tahoe. 


Transcontinental  Highway  Edition,  1927 


2S 


A  THRIVING  INDUSTRY 


Just  at  the  rim  of  Oakland,  where  that  East  Bay  city's 
border  line  is  shared  by  the  smaller  but  busy  town  of  San 
Leandro,  a  formidable  group  of  factory  structures  and  an 
imposing  administration  building  represent  a  dozen  years 
of  growth  on  the  part  of  the  Fageol  Motors  Company,  pio- 
neer Pacific  Coast  manufacturers  of  motor  trucks  and 
passenger  coaches. 


Fageol  Parlor  Observation  Coach. 

There,  just  to  the  South  of  Foothill  Boulevard  at  107th 
Avenue,  the  passerby  sees  the  array  of  teeming  shops 
which  had  their  real  inception — as  do  most  successful 
undertakings — in  a  comparatively  small  way;  in  this  in- 
stance, through  a  problem  which  confronted  the  directors 
of  San  Francisco's  great  Panama-Pacific  International 
Exposition. 

Transportation  within  the  grounds  of  the  exposition 
was  a  matter  of  many  difficulties.  The  directors  called 
for  proposals,  received  many,  but  found  only  one  so  in- 
triguing as  to  be  to  their  unanimous  liking.  This  one,  in 
the  midst  of  all  those  received  from  famous  transporta- 
tion engineers  in  various  fields,  came  from  two  men  but 
little  known  in  that  day — R.  B.  and  F.  R.  Fageol. 

"We  will  make,"  they  said,  in  effect,  "small  tractors, 
utilizing  motive  power  from  the  engines  of  a  popular 
make  of  automobile,  and  passenger  trailers  to  be  drawn 
by  them,  thus  crating  'trains'  which  may  be  moved  about 
the  grounds  at  will." 

So  appealing  was  the  idea  that  the  transportation  con- 
cession was  awarded  to  the  Fageols  who  then  set  out  on 
the  path  to  fame.  Few  today  who  ride  in  Fageol  Safety 
Coaches  the  world  over  connect  these  giants  of  the  high- 
way with  the  little  "trains"  which  served  thousands  upon 
thousands  of  exposition  visitors,  yet  such  was  the  begin- 
ning of  the  Fageol  Motors  Company. 

It  was  immediately  following  the  exposition  that  there 
was  introduced  to  the  public  at  the  Foreign  Car  Salon, 
held  in  Chicago  in  January.  1917,  what  was  claimed  to 
have  been  "the  finest  passenger  automobile  ever  manufac- 
tured." Proudly  enough,  it  bore  the  name  "Fageol." 
Costly,  luxurious,  a  millionaire's  car  in  every  sense  of  the 
word  and  readily  accepted  by  those  so  fortunate  as  to  be 
able  to  afford  its  purchase,  it  gave  every  promise  of  be- 
coming the  acme  of  automotive  perfection. 

Then  came  the  World  War  to  America,  and  it  was  at 
once  apparent  to  the  Fageol  Motors  Company  that  con- 


tinued production  of  such  a  luxurious  machine  would  be 
economic  folly.  Its  executive  sought,  then,  some  outlet 
for  the  manufacturing  skill  which  had  conjured  up  so  per- 
fect an  automobile — and  found  it  in  the  field  of  motor 
truck  production. 

The  Fageol  Motors  Company  determined  to  build  trucks 
essentially  suited  to  western  conditions — trucks  which 
might  attack  mountain  and  desert  with  equal  facility, 
stand  up  against  overloading,  operate  through  daily 
changes  in  climate  and  temperature;  in  short,  trucks 
which  could  face  successfully  the  peculiarities  of  western 
truck  operation  as  no  eastern  made  truck  could  do. 

That  this  end  was  achieved  is  testified  to  by  the  fact 
that  after  ten  years  the  demand  for  Fageol  trucks  is  still 
growing  by  the  proverbial  "leaps  and  bounds"  and  that, 
as  an  example,  the  production  schedule  for  1927  is  ap- 
proximately double  that  for  1926.  It  is  interesting  to 
know,  as  a  sidelight,  that  the  first  Fageol  truck  ever  sold 
is  still  in  profitable  operation  for  its  owner,  a  Berkeley 
fuel  concern. 

But  in  carrying  the  history  of  Fageol  truck  production 
up  to  the  present  day,  we  are  passing  by  the  story  of  the 
Fageol  Safety  Coach,  a  machine  which,  at  the  very  out- 
set, revolutionized  international  motor  coach  manufac- 
ture. Seeking  new  worlds  to  conquer,  Fageol  executives 
studiously  interpreted  public  necessity  and,  for  the  first 
time,  designed  a  machine  exclusively  for  passenger  trans- 
portation. Previous  to  1920,  when  the  first  Fageol 
Safety  Coach  appeared  on  the  highways,  coaches  both  of 
city  and  interurban  type  had  been  trucks  transformed 
with  passenger  bodies,  or  touring  cars  with  extended 
chasses.  Fageol  cast  old  standards  aside — width  of 
track,  height  of  body,  clearness — and  introduced  new 
safety  and  comfort  in  the  fast,  low-hung,  widetracked 
Safety  Coach,  upon  the  design  of  which  practically  all 
busses  are  based  today. 


Late  Model  Seven  Speed  Truck. 

Seeing  the  success  of  the  Safety  Coach  assured,  F.  R. 
Fageol,  who,  in  the  meantime,  had  entered  the  eastern 
field  with  an  independent  company,  the  Fageol  Motors 
Company  of  Ohio,  to  serve  as  assemblers  and  distributors 
of  Fageol  trucks,  began  the  production  of  coach  bodies  in 
the  Ohio  plant,  purchased  from  70  to  80  percent  of  the 
Oakland  plant's  production  of  completed  coaches,  and  also 
assembled  coaches  with  bodies  built  in  the  east  set  on 
chasses  made  by  the  original  California  company. 
(Continued  on  page  49) 


26 


San  Francisco  News  Letter 


BAY  TRANSPORTATION 

(Editor's  Note — Transportation  across  the  bay  from  various  points  is  one  of  the  most  vital  questions  before  San  Francisco  and 
the  East  Bay  cities  today.  The  growth  of  the  population  in  the  vicinity  of  San  Francisco  Bay  has  been  so  enormous  during  the 
past  decade  that  it  has  taxed  engineering  ingenuity  to  the  utmost  in  solving  the  problems  of  carriers.  The  various  ferry  boat 
companies  have  instituted  systems  that  are  as  near  perfect  as  human  organizations  can  be,  but  under  the  pressure  of  a  well  nigh 
astounding  development  and  advancement  in  civic  enterprise,  the  need  of  bridges  spanning  our  land-locked  harbor  is  imminent. 
Articles  of  vivid  interest  to  those  who  have  the  welfare  of  San  Francisco  and  Us  far  spreading  suburbs  at  heart,  follow.) 

THE  PIONEER  FLEET 


n 

< 

Li  i  i  i 

■■■■■•■ 
■  i  i 

i  i  i  i  iaM  i  i  iliiiiiii 

Southern  Pacific's  transbay  fleet,  increased  by  three 
new  steel  Diesel  electric  ferry  boats  in  the  past  few 
months,  has  demonstrated  that  it  can  adequately  take 
care  of  enormous  traffic  through  the  ease  and  facility 
with  which  it  has  transported  record  breaking  peak  loads 
this  season. 

Twenty  ferry  boats  operate  daily  and  carry  passengers 
and  automobiles  to  the  various  terminals  at  Oakland  Pier, 
Richmond,  Alameda  Pier  and  the  Oakland  Creek  Route. 

Three  of  the  ferry  boats,  the  Stockton,  Fresno  and 
Lake  Tahoe,  were  recently  placed  in  the  bay  service  and 
are  the  largest  Diesel  Electric  ferry  boats  in  the  world. 
Each  of  these  boats  was  constructed  in  the  Bay  region 
and  cost  $525,000.  They  have  all  steel  frames  and  can 
carry  100  automobiles  on  each  trip.  They  are  equipped 
with  the  latest  switching  and  control  device  which  per- 
mits the  pilot  to  control  the  propelling  power  direct  from 
the  pilot  house.  All  of  the  auxiliary  equipment  on  the 
new  boats  is  electrically  driven. 

On  the  upper  deck  of  these  new  vessels  are  commodi- 
ous women's  and  men's  salons,  a  smoking  room,  and  a 
large,  comfortable  dining  room  which  is  served  by  an 
electrically  equipped  kitchen. 

Southern  Pacific  Company  has  sufficient  vessels  in  its 
passenger  and  automobile  service  to  move  27,900  passen- 
gers and  950  automobiles  in  a  single  trip.  The  company 
has  transported,  in  the  last  20  years,  approximately  474 
million  passengers  across  the  bay  under  all  kinds  of 
weather  conditions  without  loss  of  life  or  serious  injury 
due  to  accident  to  the  boats.  These  ferry  boats  are  oper- 
ated by  a  deck  force  of  150  officers  and  400  men  and  an 
engine  force  of  110  officers  and  172  men,  each  vessel 
being  manned  by  either  a  double  or  single  crew. 

Southern  Pacific  transports  approximately  70,000  pas- 
sengers across  the  Bay  each  day.    These  passengers  are 


^""J"'* - 


■   I   I   !   i   i  I  i  I  I  i 


The  importance  of  the  transbay  traffic  is  illustrated 
by  the  fact  that  the  annual  crossings  of  vehicles  and 
vehicle  passengers  via  the  Oakland  Pier  Route  have  in- 
creased more  than  3,000,000  in  the  past  three  years.  In 
1926  Southern  Pacific  carried  22,999,220  passengers  on 
its  Oakland  Pier  route ;  830.967  passengers  on  its  Oak- 
land Creek  route,  and  3,017,391  vehicles  and  vehicle  pas- 
sengers on  its  Oakland  Pier  route. 

Southern  Pacific  recently  increased  its  service  between 
San  Francisco  and  Richmond  from  eight  to  22  trips  daily. 
This  increase  was  instituted  following  heavier  traffic  de- 
mands. Under  the  new  schedule,  the  boats  start  oper- 
ating at  6  a.  m.  from  both  San  Francisco  and  Richmond 
and  every  45  minutes  thereafter  until  10:30  a.  m.  when 
hourly  service  is  instituted  until  5:15  p.  m.  Then  the  45 
minute  service  is  resumed.  Coincident  with  the  starting 
of  the  new  service,  the  Railroad  Commission  granted 
Southern  Pacific  permission  to  inaugurate  lower  rates  on 
auto  trucks,  trailers  and  freight. 


met  by  235  electric  trains  and  33  steam  trains  each  day. 
The  company  issues  between  15,000  and  20,000  commute 
books  each  month. 


The  Richmond  route  has  many  advantages  in  that  the 
longer  water  haul  avoids  the  traffic  congestion  and  pro- 
vides the  motorist  with  a  shorter  and  more  direct  route 

to  the  new  Carquinez  bridge. 

*     *     * 

RICHMOND-SAN  RAFAEL 

Starting  twelve  years  ago  with  a  leased  steamer,  the 
Richmond-San  Rafael  Ferry  Company  has  now  reached 
its  distinct  position  as  an  important  unit  of  the  California 
highway  system,  operating  twenty  minute  service  con- 
necting Marin  and  the  north  coast  counties  writh  the  East 
Bay  area. 

The  ferry  service  has  been  improved  from  time  to  time 
to  meet  the  demands  of  the  motorists. 

Incidentally,  the  Ferry  Company  officers  propose  to 
erect  a  huge  bridge  more  than  three  miles  long  at  a  cost 
of  about  810,000,000.  Application  is  now  being  consider- 
ed by  the  Contra  Costa  Board  of  Supervisors.  This  bridge 
will  be  the  largest  in  the  world  if  built,  and  will  be  a  boon 
to  both  the  areas  served. 


Transcontinental  Highway  Edition,  1927 


27 


BAY  TRANSPORTATION  (Cont.) 

The  (jolden  Qate  Ferry  Company 


Truly  remarkable  has  been  the  growth  and  develop- 
ment of  The  Golden  Gate  Ferry  Company  since  its  organ- 
ization in  1920.  It  was  founded  in  a  spirit  of  service  and 
dedicated  to  the  motorists  of  California  who  desire  safe 
and  rapid  transportation  across  San  Francisco  Bay  be- 
tween Marin  County  and  San  Francisco. 

The  company  began  operations  on  May  28,  1922,  with 
one  small  boat,  the  little  steamer  known  as  the  Aven  J. 
Hanford,  built  by  the  late  president  of  the  American  Toll 


and  development.  The  steamer  Harry  E.  Speas  was 
added  to  the  fleet,  followed  shortly  by  the  motor  ferry 
Golden  State.  Other  ships  since  added  have  been  the 
Golden  Dawn,  Golden  Era,  steam  ferries,  and  Golden  Bear, 
Golden  Poppy,  and  Golden  Shore,  motor  driven  boats  of 
the  very  latest  kind. 

There  has  been  a  steady  increase  in  business  carried 
over  the  ferries  between  Sausalito  and  San  Francisco 
owing  to  the  rapid  development  of  the  North  Bay  Dis- 


A  portion  of  the  Fleet  of  the  Golden  Gate  Ferry  Company,  Operating  Between  San  Francisco,  Sausalito  and  Berkeley. 


Bridge  Company,  and  leased  to  The  Golden  Gate  Ferry 
Company  by  the  Rodeo-Vallejo  Ferry  Company.  In 
June,  1922.  the  Golden  Gate,  the  first  Diesel  electric  ferry 
boat  ever  built,  was  put  into  service  by  The  Golden  Gate 
Ferry  Companv.  This  boat  has  a  carrying  capacity  of 
approximately  70  automobiles.  In  the  following  April, 
the  third  boat,  the  Golden  West,  the  second  Diesel  elec- 
tric boat,  and  of  the  same  size  as  the  Golden  Gate,  was 

nut  into  service.  .       .  _      .-, 

In  April.  1925.  A.  0.  Stewart,  a  capitalist  of  San  Fian- 
Cisco,  became  president  of  The  Golden  Gate  Ferry  Com- 
panv and  immediately  undertook  a  program  of  expansion 


trict,  particularly  Marin  and  Sonoma  Counties  and  San 
Francisco. 

On  June  16  the  new  short  way  ferry  between  San  Fran- 
cisco and  Berkeley  opened  with  ceremony  participated  in 
by  officials  and  business  men  of  San  Francisco  and  Ber- 
keley. It  was  with  a  feeling  of  great  satisfaction  that 
the  people  of  Berkeley  saw  this  line  opened,  which  they 
had  dreamed  of  for  many  years.  The  long  distance  to  go 
from  the  main  part  of  Berkeley  to  a  ferry  connection  with 
San  Francisco  rendered  automobile  contact  between  the 
two  cities  a  matter  of  inconvenience  and  annoyance.  This 
direct  ferry  carries  the  motorists  from  the  foot  of  Hyde 


28 


San  Francisco  News  Letter 


BAY  TRANSPORTATION  (Cont.) 


Street,  San  Francisco,  to  the  new  Golden  Gate  pier  in  20 
minutes  or  less,  and  thence  over  a  concrete  pier  3V2  miles 
long  into  the  city  of  Berkeley.  This  pier,  costing  more 
than  8900,000,  is  a  splendid  achievement  in  engineering, 
and  reflects  credit  upon  Frank  G.  White  and  Harry  E. 
Squire,  chief  consulting  engineers  for  The  Golden  Gate 
Ferry  Company,  who  executed  this  plan. 

Golden  Gate  Ferries,  Inc.,  is  the  holding  company  that 
is  behind  all  of  the  activities  of  The  Golden  Gate  Ferry 
Company,  Sears  Point  Toll  Road  Company,  and  the  direct 
San  Francisco- Valle jo  Ferry  Company,  for  many  years 
known  as  the  Monticello  line.  Golden  Gate  Ferries,  Inc., 
recently  acquired  the  Monticello  line  and  is  now  improv- 
ing the  service  to  meet  the  growth  and  demand  of  the 
motoring  public,  as  well  as  the  great  need  for  added  com- 
fort, speed,  and  convenience,  in  contact  between  Valle.jo 
and'  San  Francisco.  The  Napa  Valley,  Calistoga,  and 
City  of  Sacramento,  formerly  operated  by  the  Monticello 
Steamship  Company,  are  fast,  commodious,  and  safe,  and 
are  now  operated  on  a  schedule  providing  for  the  depar- 
ture of  a  boat  from  both  terminals  on  the  odd  hour  be- 
tween 7  a.  m.  and  9  p.  m.,  and  extra  boats  on  week-ends 
and  holidays. 

The  Sears  Point  Toll  Road  is  a  short  cut  between  Val- 
lejo  and  Marin  County,  eliminating  101.  miles  of  travel 
through  Napa.  It  will  be  in  operation  late  this  year,  and 
it  is  intended  that  it  shall  serve  to  great  advantage  the 
large  number  of  motorists  who  desire  quick  intercourse 
between  Sacramento,  Solano,  and  Counties  to  the  north 
and  the  great  North  Bay  District,  of  which  Marin  and 
Sonoma  Counties  are  important  parts. 

The  Golden  Gate  Ferry's  cardinal  policy  is,  "Utmost  in 
Courteous  Service."  Service  is  the  first  consideration, 
profits  next,  and  that,  so  long  as  the  present  management 
endures,  will  be  the  continued  policy. 


Northwestern    Pacific   Steamer   "Mendocino" 

Northwestern  Pacific  Augments  Ferry  Service  July  1 

With  its  three  new  all-steel  Diesel  electric  ferryboats, 
the  Northwestern  Pacific  Railroad  Company  will,  July  1, 
augment  its  service  between  the  Ferry  Building,  San 
Francisco,  and  Sausalito.  As  an  unusual  innovation,  the 
boats  will  be  operated  during  the  entire  twenty-four 
hours  of  the  day,  running  at  thirty-minute  intervals  dur- 
ing the  greater  part  of  the  time. 

From  San  Francisco,  trips  will  be  made  at  1:00  a.  m., 
2:20,  4:00,  5:20,  6:00  a.  m.  and  every  30  minutes  until 
8:30  p.  m.;  then  9:15,  10:00,  10:45  and  11:45  p.  m.  From 
Sausalito,  the  schedule  will  be:  12:20  a.  m.,  1:40,  3:00, 
4:40,  5:15,  6:00,  6:15  a.  m.,  and  every  30  minutes  until 
8:45  p.  m.;  then  9:05,  9:50  and  10:35  p.  m. 

The  Northwestern  Pacific  has  established  a  60c  rate 
for  passenger  automobiles  and  will  make  reductions  on 
trucks  and  other  vehicles.  Passenger  tickets  will  be  15c 
for  the  one-way  trip,  and  25c  for  the  round  trip  between 
San  Francisco  and  Sausalito. 


Speed  and  comfort  were  the  keynotes  in  the  construc- 
tion of  the  Santa  Rosa,  Mendocino,  and  Redwood  Empire, 

which  are  to  be  placed  in  this  service.  Built  of  steel  from 
the  bottom  of  their  keels  to  the  top  of  their  flagstaffs,  the 
boats  are  each  powered  with  four  450  HP  Diesel  engines 
directly  connected  to  electric  generators,  the  current 
from  which  is  used  to  operate  the  motors,  on  the  pro- 
pelling shafts.  This  arrangement  not  only  makes  for 
speed,  but  also  for  comfort,  as  boats  will  be  practically 
vibrationless. 

The  cabins  on  the  upper  deck  are  tastefully  and  com- 
fortably furnished  with  reed  furniture  and  the  restaurant 
and  dining  room  are  completely  electrically  equipped 
from  the  egg  boilers  to  the  kitchen  range  and  dishwash- 
ing machine. 

Especial  attention  is  to  be  given  to  the  operation  of  the 
restaurant,  and  passengers  will  be  provided  with  "coffee 
and,"  or  a  complete  repast,  as  they  desire. 

The  addition  of  the  three  all-steel  Diesel  electric  boats 
to  the  Northwestern  Pacific's  fleet  provides  this  company 
with  seven  vessels  which  will  be  operated  between  San 
Francisco  and  Sausalito,  making  possible  a  well  rounded 
out  service  for  passengers  and  autos.  With  the  low  rates 
that  are  to  be  made  effective  with  the  new  service,  the 
short  interval  between  trips,  and  with  the  speed  and 
comfort  provided  by  its  modern  vessels,  the  Northwest- 
ern Pacific's  transportation  facilities  between  San  Fran- 
cisco and  the  Marin  shore  should  prove  extremely  popu- 
lar. 


Key  System 

Two  new  boats  now  being  operated  by  the  Key  System 
Transit  Company  on  San  Francisco  Bay  are  of  special  in- 
terest and  historical  significance. 

The  "Peralta,"  the  first  of  the  two  boats  now  attract- 
ing universal  attention,  was  named  after  a  prominent 
family  of  Oakland,  a  family  which  received  the  grant  of 
land  now  known  as  the  City  of  Oakland.  The  Peraltas,  at 
one  time,  owned  the  entire  site  now  occupied  by  San 
Francisco's  thriving  sister  city,  so  authorities  assure  us. 

The  other  of  the  recently  constructed  ferry  boats,  in 
the  Key  System  Transit  Company,  is  known  as  the 
"Yerba  Buena,"  the  words  at  one  time  used  to  designate 
San  Francisco.  This  boat,  "Yerba  Buena,"  was  the  orig- 
inal name  used  by  the  Key  System  for  one  of  its  first 
ferry  boats  and  is  probably  the  only  time  that  the  original 
name  was  ever  used  in  rechristening  a  new  ferry  boat. 

Both  the  "Peralta"  and  the  "Yerba  Buena"  bring  his- 
torical facts  to  mind  as  well  as  adding  honors  to  the  com- 
pany's fine  types  of  ferries  noted  for  comfort,  conveni- 
ence and  ferry  construction. 

A  number  of  new  electric  cars  have  also  been  built  in 
addition  to  the  ferry  boats,  the  cleanliness,  speciousness 
and  other  attractive  features  being  noticeable  adjuncts 
to  the  new  system. 

Ferry  and  electric  service  between  San  Francisco  and 
points  of  the  Trans-Bay  Districts  are  completed  with  non- 
stop stations  on  the  schedule  and  through-train  service 
according  time-saving  conveniences. 

More  non-stop  cars  are  meeting  the  need  of  the  grow- 
ing communities  and  uniting  the  bay  cities  into  greater 
prosperity. 


Transcontinental  Highway  Edition,  1927 


29 


THE  HIGHWAYS  OF  CALIFORNIA 

By  R.  M.  Morton,  State  Highway  Engineer 


Despite  the  fact  that  California's  state  road  building  pro- 
gram of  the  past  several  years  has  not  been  as  extensive 
as  in  former  years,  California  highways  are  known  and 
discussed  the  world  over.  Few  travelers  attempt  seeing 
California  except  by  motor  and  much  of  the  best  adver- 
tising the  state  secures  is  through  its  highways. 

A  resident  of  an  eastern  state  on  a  recent  motor  trip 
through  California  asked:  "Where  do  you  get  all  the 
money  to  build  all  of  these  fine  highways?"  He  might 
have  asked,  "How  do  you  manage  to  give  the  state  so 
many  fine  highways  with  the  money  at  your  disposal?" 

While  it  is  true  that  the  State's  highway  campaign  has 
been  successfully  carried  on  for  several  years  past  with  a 
limited  expenditure,  Californians  are  "sold"  on  the  neces- 
sity of  hard  surfaced  roads.  They  recognize  this  as  an 
age  of  motor  transportation  and  the  need  for  accommo- 
dating it  with  proper  highway  facilities.  To  date,  in 
round  numbers,  a  hundred  million  for  construction  of 
highways  and  thirty  million  for  their  maintenance  has 
been  spent  on  the  California  highway  system.  Illinois' 
road  budget  for  1927  alone  is  $70,000,000. 

Although  the  first  bond  issue  was  passed  in  1910  it  was 
July  22nd,  1912,  before  the  first  contract  to  build  a  high- 
way from  South  San  Francisco  to  Burlingame  was 
awarded  by  the  California  Highway  Commission.  F.  R. 
Ritchie  was  the  contractor,  and  Leon  L.  Clark  was  resi- 
dent engineer.  From  that  time  highway  building  has 
progressed  rapidly  as  the  bond  issue  of  1910  called  for  a 
main  trunk  line  from  the  northern  to  the  southerly  boun- 
dary and  laterals  connecting  all  county  seats  to  the  trunk 
line. 

Many  mistakes  were  made,  the  leading  one  being  the 
thought  that  the  first  bond  issue  could  do  all  that  was 
expected  of  it.  California,  however,  was  willing  to  profit 
by  her  mistakes,  and  in  1915  the  people  voted  another 
$15,000,000,  eighty  per  cent  of  which  was  used  to  fur- 
ther the  work  on  the  routes  of  the  first  bond  issue,  and 
'.he  balance  on  an  additional  700  miles  added  to  the  system 
by  the  second  bond  issue.  In  1919  the  appreciation  of  the 
system  was  reflected  by  the  people  who  voted  the  third 
bond  issue  of  840,000,000  for  further  work  on  the  mileage 
already  adopted  and  1848  miles  additional. 

Very  recent  figures  on  the  total  mileage  in  the  State 
highway  system  was  6618;  divided  as  follows:  graded 
and  paved,  2475;  graded  and  surfaced,  1511;  unconstruct- 
ed  but  under  state  maintenance,  2632. 

In  the  present  system  there  are  a  total  of  seventy-one 
different  designated  routes.  The  average  motorist,  how- 
ever, is  familiar  with  but  a  few  of  the  main  trunk  lines. 
The  Pacific  Highway  from  the  Oregon  line  south,  con- 
necting at  Sacramento  with  what  is  generally  known  as 
the  Valley  route,  south  to  Los  Angeles;  the  Coast  route, 
San  Francisco  to  Los  Angeles  and  San  Diego;  and  the 
Redwood  Highway  from  Sausalito,  Marin  County,  through 
the  redwoods  of  the  north  coast  counties  to  the  Oregon 
line,  are  the  best  known  and  most  traveled  routes.  Several 
important  cross-state  roads  intersect  these  trunk  lines, 
serving  all  parts  of  California  with  state  roads,  many  of 
them  now  ranking  as  the  best  built  highways  of  the 
United  States. 

Constructive  work  in  management  of  the  department  has 
resulted  in  the  building  up  of  an  engineering  force  that 


has  few  equals  in  this  country;  the  organization  of  a  re- 
search department  which,  with  constant  experiments, 
keeps  close  check  on  construction,  and  the  establishment 
of  standards  in  road  building  that  are  now  being  studied 
by  experts  from  many  other  states  and  foreign  countries. 
The  fact  that  California  is  successfully  handling  an  all- 
year  tourist  travel,  in  addition  to  practically  one  million, 
seven  hundred  thousand  cars  of  her  own  residents  and  a 
vast  army  of  trucks,  busses  and  commercial  cars,  is  an 
attest  to  the  fact  that  the  best  of  construction  work  has 
gone  into  our  highways.  To  California  belongs  the  dis- 
tinction of  being  a  leader  in  state  road  construction. 

With  the  opening  of  Nevada's  Transcontinental  Ex- 
position at  Reno  on  June  26th,  interest  naturally  turns 
to  interstate  roads  into  our  neighboring  state.  From 
Sacramento  there  are  two  routes  of  the  State  highway  to 
Reno;  one  via  Auburn  and  Truckee,  designated  as  the 
Victory  Highway,  and  the  other  via  Placerville,  the  Lin- 
coln Highway.  In  the  early  history  of  California,  fol- 
lowing the  discovery  of  gold,  the  Placerville  route  was  the 
main  highway  into  California,  then  being  operated  as  a 
toll  road.  During  its  period  of  service  this  road  carried 
an  astonishing  volume  of  traffic.  The  Pioneer  Stage 
Company  operated  four  stages  daily  each  way  between 
Placerville  and  Carson  City.  Six  hundred  horses  and 
fifty  men  were  employed  by  the  company. 

The  receipts  from  freight,  passenger  and  express  busi- 
ness exceeded  $4,000,000  per  year  in  1861  and  1862. 
Authorities  fix  the  amounts  collected  in  1863  as  from 
$12,000,000  to  $13,000,000.  The  road  was  traversable 
throughout  the  year.  There  were  93  hotels  enroute  for 
the  convenience  and  comfort  of  traffic.  Stage  stations 
were  usually  about  12  miles  apart  and  teams  were  changed 
with  lightning  speed.  The  average  rate  of  travel  for 
stages  was  about  10  miles  per  hour. 

In  1864  the  Central  Pacific  was  building  from  Sacra- 
mento to  Dutch  Flat  and  with  the  construction  of  a  road 
from  there  over  Donner  Pass,  the  toll  business  over  the 
Placerville  road  came  to  an  end.  As  more  rails  were  laid 
team  hauls  were  shortened  and  soon  passed  out  entirely. 

Much  heavy  construction  has  been  put  in  on  the  Vic- 
tory Highway  in  the  past  two  years.  This  route  is  widely 
known  as  that  on  which  the  Donner  Party  fought  the 
rigors  of  winter  and  perished  one  by  one. 

Lake  Tahoe  is  reached  by  both  the  Victory  and  Lin- 
coln Highways,  the  former  coming  to  the  lake  from  the 
north  and  the  latter  from  the  south.  Seeing  the  Sierras 
can  best  be  accomplished  by  going  one  way  and  returning 
the  other.  By  so  doing  visitors  to  Reno  will  get  an  idea 
of  the  herculean  task  now  being  successfully  accomplished 
by  the  California  Highway  Commission  in  putting  hard 
surfaced  roads  over  the  Sierras. 

Every  good  road  in  California  that  has  been  in  use  for 
five  years  has  paid  for  itself  two  or  three  times  over.  It 
has  put  dollars  into  the  pockets  of  tens  of  thousands  of 
motorists  for  the  cents  they  have  paid  out  for  road  con- 
struction and  upkeep.  In  fact,  money  for  good  roads  is 
about  the  best  investment  that  California  or  any  other 
state  can  make.  California,  a  pioneer  in  road  building, 
must  never  lose  the  wisdom  that  prompted  this  kind  of 
development. 


30 


San  Francisco  News  Letter 


BANK  OF  ITALY  TAKES  THE  LEAD  TO 
REVOLUTIONIZE  BANKING 


The  sun  of  nation-wide  branch  banking,  minus  the  mon- 
opolistic features  that  such  a  function  would  indicate,  is 
beginning  to  tint  the  financial  sky.  James  A.  Bacigalupi, 
president  of  the  Bank  of  Italy,  at  a  notable  address  to  ap- 
proximately 900  of  the  bank's  executives  at  the  Palace 
Hotel  on  May  14,  indicated  that  the  day  of  this  major 
specialization  in  banking  practice  was  at  hand.  "Mergers 
and  Branches"  made  up  the  pivotal  thought  of  this  fea- 
ture of  the  address,  and  Mr.  Bacigalupi  was  thinking  out- 
spokenly in  a  national  sense. 


James   A.   Bacigalupi,    President.   Bank   of    Italy 

The  Bank  of  Italy,  America's  chief  exponent  of  state- 
wide branch  banking,  has  determined  that  this  function 
has  passed  the  experimental  stage  and  is  ready  for  na- 
tional application  for  the  patently  obvious  and  widespread 
good  that  it  will  produce.  "Frozen  credits."  blocking  the 
normal  activity  of  many  banks  in  realizing  on  their  ma- 
turities and  interest  due  and  making  the  whole  bank  in- 


vestment field  sterile  and  without  promise,  would  be 
wiped  out.  The  disasters  of  banks  over-reaching  their 
investment  resources  through  lack  of  proper  technical  or 
other  information,  would  not  be  possible.  There  would 
be  sufficient  reserve  at  the  fountain  head  of  the  branch 
system,  to  cover  the  margin  of  shortage  at  any  branch 
due  to  investment  failures. 

The  spectacle  of  the  little  Northwestern  and  other 
banks  trying  to  stand  out  alone  in  a  pounding  storm  of 
customer  demands  that  it  was  utterly  impossible  to  meet, 
made  the  strongest  possible  argument  for  nation-wide 
branch  banking.  The  "ten  dollar  bank,"  established  on 
little  more  than  nominal  capitalization  and  a  world  of 
more  or  less  empty  promises  and  hollow  prospects,  and 
dragging  down  scores  of  impoverished  customers  to  in- 
evitable ruin,  would  be  done  away  with  forever.  The 
thing  goes  outside  of  the  banking  field.  There  is  a  some- 
what extrinsic  picture  of  suffering  and  despair,  usually 
spread  over  a  wide  background,  that  can  always  be  drawn 
with  the  history  of  a  bank  failure.  The  bank  is  too  deep- 
ly rooted  in  the  home,  the  foundation  of  society,  for  it  to 
be  built  on  anything  but  financial  bedrock. 

All  this  has  been  brought  within  the  purview  of  the 
Bank  of  Italy  and  the  other  outstanding  protagonists  of 
branch  banking.  "Fewer  and  better  banks,"  without  the 
suspicion  of  centralized  monopoly,  is  the  answer  of  Mr. 
Bacigalupi  and  of  Mr.  A.  P.  Giannini,  the  founder  of  the 
Bank  of  Italy.  Mr.  Giannini  suggests  that  the  seed  of 
nation-wide  branch  banking  may  have  already  been  sown 
in  the  development  of  the  Federal  Reserve  system.  The 
basic  ideas  of  that  system  were  the  ones  which  were 
naturally  followed  out  in  the  development  of  the  Bank  of 
Italy  branch  system  in  California.  It  follows  that  the 
extension  of  the  branch  idea  should  therefore  be  a  natural 
sequence  of  the  Federal  Reserve  experiment,  which  has 
proven  to  be  so  sound  and  so  well  seated. 

The  monopolistic  ogre  would  disappear  before  the 
bright  fact  of  an  immense  customer  control.  The  stock- 
holders of  the  nation-wide  branch  banking  institution 
would  run  into  the  hundreds  of  thousands,  provided  it 
were  the  Bank  of  Italy  that  obtained  the  charter.  The 
customer  list  would  run  into  the  millions.  The  profits 
would  be  far  too  widespread  to  permit  of  any  charge  of 
monoply. 

"The  advent  of  nation-wide  branch  banking  should  not 
be  long  postponed,"  says  Mr.  A.  P.  Giannini,  speaking 
from  his  knowledge  of  the  striking  success  of  state-wide 
branch  banking.  He  proposes  that  each  unit  be  consoli- 
dated into  the  strongest  and  soundest  possible  banking 
institution  when  purchased.  Under  the  system  no  com- 
munity will  be  lacking  for  resources  with  which  to  prop- 
erly develop  itself;  the  difficult  and  pressing  agricultural 
problem  will  have  gone  a  long  way  toward  solution  and 
the  measure  of  human  happiness  will  have  known  a  fuller 
content. 


Transcontinental  Highway  Edition,  1927 


31 


PLANNING  THE  GROWTH  OF  THE  BAY  AREA- 

THE  REGIONAL  PLAN 


By  Guy  Wilfried  Hayler 
Within  the  last  two  years  the  Bay  Region  has  become 
aware  of  the  activities  of  the  Regional  Plan  Association 
for  the  San  Francisco  Bay  Counties,  and  public  in- 
terest has  been  directed  to  the  objects  of  the  regional  plan 
and  what  it  can  accomplish.  The  Association  has  been 
fortunate  in  securing  for  its  President,  Mr.  Fred  Dohr- 
mann,  Jr,  well  known  as  a  San  Francisco  business  man  in- 
terested in  civic  improvements.  Under  his  leadership 
the  Association  has  been  incorporated  as  a  non-profit  pub- 
lic body  with  a  board  of  seven  Trustees  comprising:  Hon. 
W.  W.  Morrow,  Chairman;  Dr.  Ray  Lyman  Wilbur,  Br. 
David  P.  Barrows,  Mr.  A.  M.  Newhall,  Mr.  Mark  L.  Ger- 
stle,  Mr.  Mark  L.  Requa,  and  Mr.  Fred  Dohrmann,  Jr. 
The  Directors  of  the  organization,  in  addition  to  Mr.  Dohr- 
mann, are :  Mr,.  Percy  V.  Long, 


former  City  Attorney  of  San 
Francisco,  and  Mrs.  Parker  S. 
Maddux,  member  of  the  San 
Francisco  City  Planning  Com- 
mission, (Vice  Presidents), 
Mr.  Matthew  A.Harris,  (Treas- 
urer) and  Mr.  Randolph  V. 
Whiting,  (Secretary).  In  ad- 
dition to  these,  a  Board  of 
Twenty-seven  Regional  Repre- 
sentatives has  been  selected 
from  the  nine  Bay  Counties. 
The  offices  are  situated  in 
the  Phelan  Building,  San 
Francisco,  where  a  staff  is  em- 
ployed to  carry  out  the  organ- 
ization and  technical  work  in- 
volved. 

In  addition  to  newspaper 
publicity  and  pamphlets,  meet- 
ings have  been  held  in  all  the 
principal  towns  of  the  bay 
counties,  and  the  objects  of 
the  Association  have  been  en- 
dorsed by  civic  organizations 
in  all  of  these. 

Starting  with  the  object  of 
the  Association  as  a  fact-find- 
ing body,  a  research  bureau 
and  library  has  been  created 
embodying  the  latest  data  on 
city  and  regional  planning,  to- 
gether with  a  compilation  of 
local  information  and  statistics.  This  has  already  proved 
a  great  value  and  has  been  considerably  used  by  civic  or- 
ganizations and  others. 

Realizing  that  the  work  ahead  of  the  organization  is  of 
a  complicated  and  formidable  character,  it  was  decided 
to  segregate  those  interested  in  its  various  aspects  into 
technical  divisions  for  study  and  recommendations.  Di- 
visions have  already  been  formed,  dealing  with  Aviation, 
Health  and  Sanitation,  and  Traffic,  and  in  connection  with 
all  of  these  progress  may  be  reported. 

The  Aviation  Division  has  gone  thoroughly  into  the 
matter  of  aviation  facilities  in  this  area  and  has  given 
publicity  to  the  proposal  of  an  aviation  landing  platform 
to  be  situated  on  the  Embarcadero,  San  Francisco.  This 
platform  has  been  visualized  in  drawings  by  Mr.  Lewis 
P.  Hobart,  the  San  Francisco  architect  and  has  been  held 
to  be  feasible  and  desirable  by  the  Hon.  Curtis  D.  Wilbur, 
Secretary  of  the  Navy.  Floyd  Bennett,  Pilot  of  the  Byrd 
Air  Expedition  to  the  North  Pole,  Donald  E.  Keyhoe,  In- 


Fred  Dohrmann. 


formation  Department  of  Aeronautics  of  Department  of 
Commerce,  Washington,  D.  C,  and  Charles  F.  Kunkel,  Per- 
sonal Representative  of  Harry  F.  Guggenheim,  President 
of  the  Daniel  Guggenheim  Fund  for  the  Promotion  of 
Aeronautics.  An  Enabling  Act  to  allow  the  State  Board 
of  Harbor  Commissioners  to  erect  such  a  platform  if  they 
desire  was  recently  adopted  by  the  State  Legislature  and 
has  received  the  Governor's  assent. 

The  Health  and  Sanitation  Division  has  held  several 
representative  meetings  of  public  officials  to  discuss  the 
matter  of  bay  pollution  and  the  question  of  a  sanitation 
survey  is  now  under  advisement.  The  Traffic  division 
has  gathered  data,  dealing  with  traffic  problems  and  con- 
gestion on  both  sides  of  the 
Bay,  together  with  studies  of 
relationship  to  a  proposed 
trans-bay  bridge.  In  connec- 
tion with  the  above  work  the 
various  bills  that  have  been 
recently  before  the  State  Leg- 
islature dealing  with  City  and 
Regional  Planning  have  been 
closely  studied  in  connection 
with  other  bodies  interested  in 
planning  over  the  entire  state. 
The  Regional  Plan  takes  a 
comprehensive  view  of  the  en- 
tire range  of  local  develop- 
ment and  it  is  intended  to 
cover  such  vital  problems  as 
Highways,  Traffic,  Harbor 
Development,  Transportation, 
Recreation,  Public  Utility  Ex- 
tension, Sanitation  Improve- 
ment, Industrial  Development, 
etc.  It  is  realized  that  none 
of  these  problems  can  be 
treated  on  its  own  merits 
entirely,  but  a  system  of  co- 
ordination must  be  devised  in 
order  to  obtain  the  maximum 
of  efficiency  and  benefit  to  the 
region  at  large. 

The  Association,  early  in  its 
work,  decided  to  give  imme- 
diate attention  to  the  matter 
of  highways  and  traffic,  and 
has  been  engaged  on  the  compilation  of  all  necessary 
data  and  plans  on  which  to  base  a  far-reaching  program 
of  improvement  and  tying  into  the  other  elements  of 
regional  progress.  Studies  have  been  made  in  the  East 
Bay  area  and  on  the  Peninsula  bringing  together  a  sys- 
tem of  arterial  highways,  the  present  incorporated  cities 
and  the  rapidly  developing  sub-divisions  and  industrial 
areas  now  being  laid  out  in  these  districts.  There  is  no 
other  great  city  in  the  United  States  which  has  such  a 
singular  deficiency  in  arterial  highways  as  San  Francisco 
and  possibly  even  the  East  Bay  cities.  This  arises  be- 
cause of  San  Francisco's  position  on  a  narrow  peninsula 
with  a  mountainous  backbone  and  a  mountainous  situa- 
tion on  the  East  Bay  side,  allowing  arteries  only  possible 
of  creation  at  a  small  number  of  points  and  these  widely 
separated.  These  are  deficiencies  which  must  be  sur- 
mounted by  engineering  skill  in  order  that  the  available 
flat  land  shall  be  brought  in  close  touch  with  the  centers 
(Continued  to  page  41) 


32 


San  Francisco  News  Letter 


By  Antoinette  Arnold 


Society   Favors 
Benefit  Activities 

Society  Life,  along  these  Western 
shores,  from  Nevada's  trail  of  for- 
tune to  California's  golden  hills,  is 
abundantly  expressive  of  purposeful 
activities. 

Society  women  favor  bene- 
fit affairs,  with  some  definite 
project  back  of  their  fashion- 
able events. 

It  is  no  longer  "the  thing" 
just  to  belong  to  the  exclusive 
smart  set.  One  must  have 
real  qualifications,  these  va- 
liant days,  and  belong  to  some 
part  of  the  charitable  dispen- 
sations in  which  our  Western 
Society  is  so  actively  and  con- 
sistently engaged. 

Junior  League 

The  debutantes  and  sub- 
debutantes,  the  matrons  and 
the  patrons,  as  well  as  pat- 
ronesses of  the  Junior 
League,  are  undeniably  fore- 
most in  magnificent  Society 
benefits. 

The  Junior  League  fetes, 
throughout  the  entire  nation. 
are  famously  attractive  and 
memorable. 

In  San  Francisco,  the  Jun- 
ior League  "annuals"  quite 
equal,  if  not  out-distance,  the 
Madri  Gras  balls  which,  here- 
tofore held  the  highest  tone 
in  point  of  elegance  and  real 
Society  acclaim. 

Society  Will 
Build  A  Home 
For  Proteges 

An  adequately    built    home 
with  necessary  equipment    is 
the  ambition  of  Junior  League 
members.     They  have  bought 
a  lot;  they  have  a  substantial 
bank  account,  already  to  their 
credit;  and  now,   as   soon  as 
the   required   "cash-on-hand" 
is  acquired,  the  Junior  League  will 
start  to  build  a  home  where    young 
girls  will  be  cared  for,  under  excel- 
lent supervision. 

That  the  Junior  League  will  reach 
their  goal  is  nothing  but  a  summing 
up  of  real  purposes  and  the  crowning 
of  their  activities  with  a  sun-lit  bal- 


ance on  the  right  side  of  the  ledger. 
Women  as  Builders 

Take  a  look  at  the  district  along 
Sutter  street,  between  Taylor  and 
Powell,  along  Post  street,  too,  be- 
tween Mason  and  Powell.  What  do 
you  see? 


Mrs.    LeRov    Linnnrd.     First    Lady    ul    th<_>    Fairmont 


Four  large  buildings  erected  for 
the  use,  and  the  social,  civic  and  phil- 
anthropic endeavors  of  women. 

The  Women's  City 
Club  Building 

The  Women's  City  Club  Building, 
465  Post  Street,  stands  out,  convinc- 
ingly, as  what  can  be  accomplished 
by  women  when  once  they  turn  their 


minds  to  definite  purposes. 

The  personnel  of  this  club  repre- 
sents noble-minded    women    banded 
together  under  the  name  of  the  Na- 
tional League  for  Women's  service. 
Theu  canteen  work  had  no  equal. 
Their    subsequent    activities    fol- 
lowed the  same  lofty  plane  of 
ideals  and  Service.  Then,  af- 
ter quite    some    time,    these 
stalwart     women     discovered 
that  they  needed  a  building, 
— a  building  of  their  own. 
So  they  built  one! 
The  building    is    indeed    a 
worthy  monument  to  its  pio- 
neer workers;  to  those  who 
"had  the  vision"  and,  subse- 
quently, to  those  who  carried 
on— and  are  still  carrying  on 
— the  work  of    the    Women's 
City  Club  of  San  Francisco! 

Woman's  Athletic 
Club  A  Success 

One  of  the  first  women's 
buildings  to  attract  attention 
to  San  Francisco's  Society 
folks  as  builders  in  business 
Centers  was  that  of  the  Wo- 
man's Athletic  Club  on  Sut- 
ter, between  Mason  and  Tay- 
lor streets.  So  successful  has 
been  its  management,  and  so 
liberal  its  patronage,  that 
within  a  very  short  time,  the 
executives  there,  had  to  buy 
an  adjoining  lot,  which  they 
did,  for  an  annex  to  their  first 
structure. 

Every  convenience  desired 
by  women  seeking  athletic 
culture  is  to  be  found  in  this 
building. 

Just  a  few  doors  from  the 
Woman's  Athletic  Building 
stands  that  imposing  struc- 
ture built  and  maintained  by 
the  Young  Women's  Chris- 
tian Association. 

Its  name  signifies  its  pur- 
poses. 
Its  membership  is  open  to  those 
who  qualify  according  to  specified 
terms.  Its  success  is  a  matter  of 
civic  record  and  organized  determi- 
nation. 

Then,  the  New  Woman's  Building 

The    enthusiasm    which    prevailed 
when  the    handsome    structure,    the 


Transcontinental  Highway  Edition,  1927 

new  Woman's  Building,  Sutter  and 
Mason  streets,  was  built  seems  to 
gain  in  momentum  with  each  suceed- 
ing  day. 

Every  member,  who  belongs  to  the 
club  seems  to  take  personal  pride  in 
the  building. 

Magnificent  Wedding 

No  wedding  has  ever  interested  So- 
ciety, in  fact  the  entire  social  realm, 
more  than  the  magnificent  marriage 
ceremonies  which  took  place  in  Clin- 
ton, Iowa,  June  6,  when  Miss  June 
Horton,  daughter  of  Mrs.  Charles 
Carlos  Horton,  became  the  bride  of 
Mr.  LeRoy  Linnard,  of  San  Francis- 
co, manager  of  the  Fan-mono  Hotel. 

The  wedding  ceremony  took  place 
in  Lafayette  Inn,  Iowa,  Rev.  James 
M.  Duer  officiating,  before  many  fa- 
mous people  from  different  parts  of 
the  United  States;  relatives  and 
friends  from  San  Francisco  and 
Pasadena  in  attendance. 

The  bride,  tall,  stately,  lovely  with 
gracious  manners  was  attired  in  a 
gorgeous  wedding  gown  of  white  lace 
and  chiffon  made  in  the  period  style, 
with  bouffant  skirt.  An  elegant 
wedding  veil  fell  beyond  the  hem  of 
her  dress,  training  its  graceful  folds 
with  yards  upon  yards  of  beautiful 
lace. 

She  was  given  in  marriage  by  Mr. 
Eugene  Eppley  of  Omaha,  owner  of 
the  Eppley  chain  of  hotels  and  who 
had  been  associated  with  her  father 
in  business. 

An  historic  and  sacred  Seven- 
teenth Century  Italian  prie-deau,  its 
prayer  bench  holding  a  white  satin 
pillow,  was  used  in  this  marriage 
ceremony.  The  prayer  rail  was  out- 
'ined  by  brass  candlesticks  of  sacred 
pes  session  and  are  family  heirlooms. 

Moonlight  Setting 

Decorators  for  the  wedding  under- 
took the  task  of  transferring  moon- 
light from  Iowa  skies  to  the  wedding 
settings  in  Lafayette  Inn.  Bewitch- 
ing and  entrancing,  too,  was  the  re- 
sult. Trees,  festooned  with  crystal 
and  silvery  lights,  filtering  through, 
carried  out  the  bride's  wishes  in  a 
scene  of  grandeur  and  fascinating 
loveliness. 

Notable   Families 

The  bride,  Miss  June  Horton,  is  the 
daughter  of  Mrs.  Charles  Carlos  Hor- 
ton, identified  with  leading  hotel  in- 
terests in  the  Middle  West.  She 
went  to  Clinton,  twelve  years  ago 
when  her  father  bought  a  controlling 
interest  in  Lafayette  Inn.  She  re- 
ceived her  education  at  Kemper  Hall, 
Kenosha,  Wis.,  and  was  three  years 
at  the  University  School  for  Girls. 
Lake  Shore  Drive,  Chicago,  finishing 
in  Miss  Bennett's  School,  Millbrook. 
New  York.     She  studied  music  under 


HOTEL  MARK   HOPKINS 
Nob  Hill 

A    Srr.art    Town    House    for   a 

Day  or  a  Year 

500  Rooms 

Tariff:  From  $4  per  day 

masters  in  this  country  and  in  Eu- 
rope. 

Well  Known 
Hotel  Man 

Mr.  LeRoy  Linnard  son  of  Mr.  and 
Mrs.  D.  M.  Linnard  is  manager  of  the 
Fairmont  Hotel,  and  in  his  big  busi- 
ness enterprises,  emulates  his  fa- 
mous father,  president  of  the  Lin- 
nard Hotel  Company,  Inc. 


Mr.     LeRoy     Linnard,    Manager     Fairmont     Hotel 

Admired  for  his  business  ability, 
honored  for  his  straightforward 
methods,  and  his  attitude  toward 
everyone  with  whom  he  comes  in 
contact,  Mr.  LeRoy  Linnard  has  a 
place  unequalled  by  any  other  young 
man  in  hotel  circles. 

Mr.  Linnard  is  building  a  bunga- 
low for  his  bride  on  top  of  the  Fair- 
mont Hotel.  They  plan  to  spend  the 
summer  at  a  home  on  Vallejo  Street 
until  the  bungalow  is  completed. 

Scene  of 
Pretty   Wedding 

The  historical  old  Mission  Church 
on  Dolores,  was  the  scene  of  an  im- 


33 


pressive  wedding  last  Tuesday  night 
June  21,  when  Archbishop  Edward 
.1.  llanna  united  in  marriage  Miss 
Mary  Genevieve  Nicholson  and  Mr. 
Kenneth  Shipp.  The  bride  was  giv- 
en away  by  her  father,  Mr.  Edmund 
Nicholson. 

It  was  a  white  wedding,  the  simple 
but  beautiful  gown  of  the  bride  being 
of  softest  snow-white,  with  a  veil 
which  outlined  her  young  face.  All 
of  the  bride's  attendants  were  in 
white,  their  colored  slippers  of  pink 
and  of  blue,  matching  the  shades  in 
their  shower  bouquets,  vested  choir 
of  young  boys  dressed  in  the  robes 
they  wear  in  church  services  was 
one  of  the  memorable  touches  to 
this  wedding  ceremony.  The  entire 
service  was  by  candlelights. 

Flag  Presentation 

One  of  the  most  auspicious  cere- 
monies which  have  taken  place  at  the 
new  Woman's  Building,  on  Sutter  and 
Mason  streets,  occurred  last  week 
with  patriotic  significance  and  nota- 
bles making  the  day  memorable. 

Mrs.  Prentiss  Cobb  Hale,  captain 
of  the  Red  Cross  Ferry  Canteen,  and 
Mrs.  Annette  Bachman,  chairman, 
Mrs.  Lillian  S.  Berry,  vice-chairman, 
participated  in  the  formal  presenta- 
tion of  an  American  flag  to  the  Wo- 
man's Building  as  a  gift  from  the 
canteen  workers. 

Mrs.  D.  C.  Heger,  chairman  of  the 
Building  Committee,  formally  re- 
ceived the  Red  Cross  representatives 
and,  in  a  brilliant  and  appreciative 
speech,  thanked  the  donors  for  their 
beautiful  gift.  Mrs.  D.  E.  F.  Easton 
of  the  Woman's  Building  expressed 
the  gratitude  of  members  and  noted, 
in  her  talk,  many  of  the  fine  endeav- 
ors of  the  Red  Cross  workers. 

One  of  the  prettiest  touches  of  the 
entire  presentation  was  the  part 
played  by  the  Boy  Scouts,  lead  by 
two  honor  Scouts,  Kenneth  Hinch- 
man,  who  has  won  many  medals,  and 
Gerome  Bachman,  another  honor 
Scout.  These  two  lads,  with  many 
others  from  Alamo  School,  formed  a 
human  aisle  for  the  women  as  they 
passed  into  the  building  where  the 
Flag  Day  presentation  was  made. 

The  flag  stands  on  a  handsome  gold 
standard  which  bears  the  inscrip- 
tion of  those  who  contributed  the 
emblem  of  America.  Miss  May  Shan- 
non sang  patriotic  songs  as  a  feature 
of  the  day. 

"No  gift  which  the  women  have 
received  is  more  dearly  prized  than 
this  flag  which  the  Red  Cross  Ferry 
Canteen  women  have  given  us." 
stated  Mrs.  D.  C.  Heger.  in  her  splen- 
did address  as  she  spoke  in  behalf  of 
the  officials  of  the  Woman's  Building 
and  constituents. 


34 


San  Francisco  News  Letter 


>LMSURESW^ND 


OBEY    NO   WAND  BUI  PLEASURE'S 

_  lorn  Moone. 


Our  Theaters 

Critics,  generally,  and  people  in 
general,  really  look  for  the  best  on 
stage  and  screen  offered  week-by- 
week  by  our  theaters. 

Seldom,  unless,  it  is  necessary,  does 
the  critic  flare  a  blast  of  unfavorable 
missiles — but,  whenever  they  find  it 
due — most  assuredly  do  the  profes- 
sional reviewers  give  vent  to  their 
feelings. 

They  are  made  up  of  that  "crystal 
honesty"  of  which  one  California's 
author  speaks  so  knowingly! 

They  have  opinions — and  they 
stand  by  their  guns ! 

They  know — and  that  is  the  reason 
why  local  critics  can  not,  and  do  not 
present  dishes  of  "applesauce"  to  the 
public,  when  they  intend  to  inform 
one  that  there's  a  lemon  in  the  ser- 
vice. 

We  just  learned,  recently,  that  New 
York  is  having  its  taste  of  the  bitter- 
sweet and  that  unwholesome,  inexcus- 
able plays  are  destined  to  the  rubbish 
heap. 

Thank  the  critics — rather  than  the 
moralizers ! 

Critics  can  do  more  wholesome 
good,  in  one  hundredth  part  of  the 
time, than  a  whole  colony  of  narrow- 
minded,  moralizing  intolerants. 

They  certainly  can ! 

*  *     * 

Curran 

Al  Jolson,  in  his  new  musical  play, 
"Big  Boy"  will  close  his  season  here 
July  2  and  will  not  be  seen  in  any  oth- 
er city.  Jolson  has  been  drawing 
crowds  to  the  Curran  and  this  week, 
being  his  last,  will  probably  make  big 
record  for  his  local  engagement. 

"Big  Boy,"  the  stage  production  at 
the  Curran  theater  this  week,  has  a 
real  derby  race,  and  in  the  play  the 
blackfaced  comedian  rides  the  win- 
ning horse.  Sets  are  very  elaborate 
and  of  intricate  mechanical  structure, 
in  this  Jolson  play. 

*  *     * 

President 

"The  Ghost  Train,"  mystery  play, 
is  providing  thrills  at  the  President. 
The  third  week  of  its  engagement  be- 
gins at  the  matinee  Sunday.  It  is  a 
nerve-tingling,  spine  tickling  comedy 
with  laughter  over-balancing  its  ex- 
citement. 


By  Josephine  Young 

Lurie 

The  Lurie  Theater,  cleaned-up  and 
thoroughly  renovated  had  a  gala  op- 
ening on  Monday  night,  June  20, 
where  "Chicago,"  the  satiric  comedy, 
is  boing  played  with  Nancy  Carroll, 
the  star. 

There  is  plenty  to  amuse  you,  a  lot 
to  thrill  you  and  some  more  to  spare 
in  the  way  of  sheer  entertainment  in 
"Chicago." 

This  Louis  0.  Macloon  production 
had  a  big  run  in  New  York  and  other 
large  cities  of  the  East  where  it  ran 
for  more  than  three  months  at  the 
Music  Box  Theater  and  even  longer  at 
the  Harris  New  York  Music  Box  The- 
ater. 

Coming  directly  from  its  east-coast 
triumphs,  there  is  small  doubt  but 
that  it  may  have  a  surprisingly  long 

San  Francisco  booking. 

*  *     * 

Capitol 

Louis  O.  Macloon's  "One  Man's  Wo- 
man" has  been  holding  the  boards  at 
the  Capitol  theater  this  past  week, 
where  the  tale  of  tropic  love  written 
by  Michael  Kallesser  has  for  its  stars, 
Dorothy  Dehn,  Edward  Woods,  Ho- 
ward Nugent  and  some  others. 

A  band  of  Hawaiian  players  and 
Hula  dancers  are  added. 

*  *     * 

Alcazar 

"The  Patsy,"  irresistible  comedy  at 
the  Alcazar,  in  which  Dale  Winter  has 
achieved  her  greatest  triumph,  brings 
its  engagement  up  to  an  even  dozen 
weeks  with  the  matinee  Sunday. 
There  is  something  about  this  attrac- 
tion that  gets  theatre  patrons.  It  is 
interesting  and  is  staged  in  a  way 
particularly  pleasing. 

Miss  Winter  portrays  Patricia  Har- 
rington with  a  sympathetic  note.  The 
girl  has  had  to  play  second  fiddle  to 
her  socially  ambitious  sister  so  long 
that  she  takes  it  as  a  matter  of 
course.  Then  her  chance  arrives.  The 
sister  has  thrown  over  her  sweet- 
heart, a  man  Pat  secretly  loves.  The 
younger  girl  determines  to  try  to  get 
him.  How  she  succeeds  is  delightfully 
told,  and  provides  rare  fun. 

Henry  Duffy  appears  as  Tony  An- 
derson, the  man  in  the  case.  John 
Stokes  is  Pat's  father.  Other  players 
are:  Alice  Buchanan,  J.  Anthony 
Smythe,  Florence  Roberts,  Ben  Tag- 


gart,  Eunice  Quedens  and  Henry  Cau- 

bisens. 


Columbia' 

"Old  Ironsides"  the  James  Cruze 
production,  occupies  the  screen  at  the 
Columbia  Theater,  where  the  elabor- 
ate film  depicts  a  spectacular  story  of 
the  sea. 

The  plot  deals  with  battles  with 
pirates  in  all  of  their  picturesque 
deviltry  and  a  romance  of  strong  emo- 
tions and  daring. 

The  glorious  history  of  the  frigate 
Constitution,  which  gave  the  Ameri- 
can navy  the  unified  admiration  of  a 
nation,  is  faithfully  pictured.  Pa- 
triotic thrills  as  well  as  thrills  of  sus- 
pense stirred  by  the  magic  of  the 
movies,  are  part  of  this  elaborate  pro- 
duction into  which  Cruze  has  put 
much  of  his  famous  strength  and 
foresight,  his  vision  and  his  absolute 
mania  for  definiteness  of  detail. 

"Old  Ironsides"  is  a  thriller,  in  the 
highest  acceptance  of  the  definition. 

Wallace  Beery,  Esther  Ralston, 
George  Bancroft  and  Charles  Farrell 
form  a  quartette  of  stars  in  this 
screen  production. 

Interest  is  aroused  over  the  use  of 
the  new  screen  device  called  the  mag- 
nascope.  Its  realism  is  almost  un- 
canny at  times,  but  in  these  days, 
when  anything  seems  possible  in  the 
world  of  progressive  science  one 
gives  close  attention  to  the  invention, 
which  it  seems,  is  nothing  less  than 
what  we  must  now  expect  in  ad- 
vanced motion  picture  presentations. 
The  ship  appears  to  sail  out  of  the 
screen  and  almost  touches  one  as  it 
passes  on  and  on. 

It  is  certainly  marvelous! 
*     *     * 

Pantages 

Headlining  the  vaudeville  bill  at  the 
Pantages  this  week  are  the  famous 
"Siamese  Twins,"  Daisy  and  Violet 
Hilton. 

These  two  charming  girls,  though 
inseparably  linked  together  are  in 
many  ways  different.  Their  accom- 
plishments are  dissimilar  and  the  va- 
riety of  the  entertainment  that  they 
offer  is  not  alike. 

"Uncle  Sam's"  revenue  department 
has  required  that  they  form  separate 
income  returns  for  he  fears  that  the 


Transcontinental  Highway  Edition,  192? 


35 


income  of  one   may   become   greater 

than  that  of  the  other. 

*  •     • 

St.  Francis. 

"The  Better  'Ole,"  Captain  Bruce 
Bairnsfeather's  war  time  comedy,  is 
showing  at  the  St.  Francis  Theater 
for  the  second  week. 

Syd  Chaplin  is  cast  as  Old  Bill,  an 
English  Tommy,  who  has  served  his 
country  for  30  years.  While  in 
France,  his  interest  is  not  so  much 
centered  in  winning  the  war  as  in 
his  continued  fights  with  his  corporal. 
Old  Bill  is  in  one  bad  hole  after  an- 
other, yet  he  proves  himself  a  hero 
and  is  about  to  be  executed  for  his 
pains, only  to  be  saved  through  timely 
intervention. 

There  is  little  romance  in  this  pic- 
ture and  there  need  not  be,  for  it  is  an 
out  and  out  comedy  of  the  better  sort. 

*  *     * 

Granada 

Pola  Negri  is  starred  in  "Barbed 
Wire,"  which  is  playing  at  the  Gra- 
nada Theater  this  week. 

Miss  Negri  has  the  role  of  a  French 
peasant  maid  who  falls  in  love  with 
a  German  prisoner.  The  locale  of  the 
picture  is  a  military  prison  farm 
which  Miss  Negri  and  her  father  op- 
erate. The  French  peasant  maid  is 
torn  between  two  passions,  that  of 
patriotism  and  her  love  for  one  of  the 
prisoners  all  of  whom  she  has  been 
taught  to  hate.  The  involved  situa- 
tions give  Miss  Negri  ample  oppor- 
tunity to  register  her  various  emo- 
tions. 

The  Fanchon  and  Marco  offering  on 
this  bill  is  "Modern  Women,"  in  which 
the  flapper  disports  in  amazon  fash- 
ion.    Gene  Morgan  is  the  master  of 

ceremonies  for  the  act. 

*  *     ♦ 

California 

Inaugurating  the  new  policy  at  the 
California  Theater  this  week,  is  "The 
Rough  Riders,"  a  picture  said  to  be 
the  first  faithful  and  accurate  por- 
trayal of  the  adventures  and  comical 
episodes  that  attended  the  gathering 
bi  Teddy  Roosevelt's  famous  regiment 
in  the  Spanish-American  War. 

Woven  into  the  red-blooded,  fight- 
ing davs  of  that  time  is  a  love  story 
in  which  Mary  Astoi  has  the  leading 
part.  Charles  Farrel.  Charles  Em- 
mett  Mack.  George  Bancroft.  Noah 
Beery  and  Frank  Hopper  are  in  the 
cast. 

Gino  Severi,  who  has  not  played  in 
San  Francisco  for  some  time,  is  wel- 
comed back  as  the  leader  of  the  Cali- 
fornia orchestra.  He  has  prepared  a 
pretentious  musical  score  for  the  pic- 
ture and  leads  the  orchestra  in  con- 
cert as  well. 

*  *     * 

Golden  Gate 

Vaudeville's  first    musical    comedy 


headed  by  Harry  Carroll  and  his  com- 
pany of  twenty  youthful  stars  opens 
at  the  Golden  Gate  Saturday.  This 
season  Carroll  has  the  most  preten- 
tious revue  he  has  ever  staged,  fea- 
turing his  new  dance  craze  "The  Car- 
roll-ina"  and  a  burlesque  on  the  fa- 
mous motion  picture  production 
"Beau  Geste."  Carroll  presides  at 
the  piano  and  introduces  the  numbers. 

Ann  Greenway,  song  star,  brings  a 
song  cycle  written  for  her  by  Ballard 
MacDonald  and  Harry  Carroll.  Ken 
Murray,  comedian,  will  make  his  de- 
but at  the  Golden  Gate  offering  a 
monologue,  "Fooling  Around." 

The  California  Collegians,  seven 
Los  Angeles  college  boys  who  sing, 
dance  and  play  different  musical  in- 
struments, title  their  number  "Enter- 
tainment to  a  Queen's  Taste."  The 
boys  recently  returned  from  Europe. 
"In  the  Gym"  introduces  six  girls  who 
offer  daily  dozen  exercises  in  addition 
to  some  fast  dancing. 

The  picture  for  the  week  is  Leat- 
rice  Joy's  new  starring  production, 
"Vanity."  Charles  Ray  and  Alan 
Hale  are  supporting  stars. 

Orpheum 

This  week  the  Orpheum  Theater 
will  celebrate  its  "40th"  anniversary 
with  a  program  of  special  features, 
hilarious  comedy  and  snappy  songs. 

Some  of  the  old-timers  are  going  to 
sit  in  the  same  seats  that  they  occu- 
pied on  the  opening  night  of  the  first 
Orpheum  Theater.  This  theater  has 
remained  on  its  original  site  and  busi- 
ness was  only  interrupted  by  the  fire 
of  1906.  The  present  Orpheum  was 
built  in  1909.  The  Orpheum  opened 
its  doors,  first,  on  June  30,  1887. 

"Forty  years  of  the  best  in  vaude- 
ville" forms  the  headliner  for  the  Or- 
pheum this  week  starting  with  the 
program,  Saturday's  matinee,  June 
25.  Will  Ahearn  in  his  specialty  act 
will  be  a  headliner. 

*     #     *     ~ 

Warfield 

Lon  Chaney,  famous  screen  star, 
will  appear  in  a  thriller,  "The  Un- 
known" this  week  at  Loew's  Warfield 
Theater.  Joan  Crawford  plays  the 
heroine  role  and  falls  in  love  with  an 
armless  circus  faker. 

Chaney  does  some  of  his  powerful 
acting  in  this  story  written  for  him 
by  Tod  Browning,  who  also  directs 
the  picture.  A  mysterious  murder 
and  the  final  sacrifice  of  the  hero  who 
in  order  to  win  the  daughter  of  the 
show  man  does  have  his  arms  ampu- 
tated, add  pathos,  tragedy  and  stir- 
ring emotion  to  the  story. 

Walt  Roesner  returns  to  the  War- 
field  this  week  where  a  rousing  "wel- 
come"  is  certain  to  greet  him. 
"Ideas."  striking  acts  and  pretty 
girls. 


Amusements 

NEXT  WEEK 

ON  THE  STAGE 
Alcazar,  O'Farrell  nr.  Powell 

"The    Patay."     Dale    Winter   and    Henry    Duffy 
in    Hi.-   cant. 

Capitol,  Ellis  nr.  Market 

"One  Minis  Woman."    Modern  drama. 

Curran,  Geary  nr.  Mason 

"Biir    Roy."     Final    week  of  the  A)  Jolson  mu- 
sical   show. 

Lurie,  Geary  at  Mason 

"Chicago."      Comedy,     drama,     satire     starring; 
Nancy  Carroll. 

President,  McAllister  nr.  Market 

"The  Ghost   Train."     Henry  Duffy   Comedy. 


VAUDEVILLE 
Golden  Gate,  G.  G.  Ave.  and  Taylor 

Vaudeville  acts  from  the  Orpheum  Circuit  and 
a    picture. 

Orpheum,  O'Farrell  nr.  Powell 

40th     Anniversary     Week     with     the     Original 
Cansinos  leading  a  bill  of  vaudeville. 

Pantages,  Market  at  Hyde 

The    San    Antonio    "Siamese    Twins"    are    the 
headliners  of  a  bill  of  vaudeville  and  pictures. 

Union  Square,  O'Farrell  nr.  Powell 

Vaudeville — Pictures. 

Wigwam,  Mission  nr.  22nd 

Vaudeville — Pictures. 


ON  THE  SCREEN 

DOWN  TOWN 

California,  Market  at  4th 

"The  Rough  Riders."  Mary  Astor  and  Noah 
Beery  in  the  cast.  Gino  Severi  conducting;  the 
California   Orchestra. 

Casino,  Ellis  at  Mason 

Sat.,  "Josselyn's  Wife"  and  "Perils  of  the 
Coast  Guard."  Sun.,  Mon..  "The  Whole  Town's 
Talking"  and  "Wolves  of  the  Air."  Tues., 
Wed.,  "Daughters  of  Pleasure"  and  "The  Si- 
lent Rider."  Thurj..  Fri..  "Nanook  of  th» 
North"  and  "Lying  Wives." 

Columbia,  70  Eddy 

"Old  Ironsides."  Wallace  Beery  and  Esther 
Ralston  are  starred  in  an  historical  sea  pic- 
ture. 

Granada.  Market  at  Jones 

"Barbed  Wire."  Starring  Poli  Negri.  On  the 
stage  the  Fanchon  and  Marco  offering  is  titled 
"Modern  Women."  in  which  Gene  Morgan  ia 
the  master  of  ceremonies. 

St.  Francis,  Market  bet.  5th-6th. 


"The     Better     'Ole 
featured  role. 


Sidney     Chaplin     in 


Warfield,  Market  at  Taylor 


"The  Unknown."  starrinp;  Lon  Chaney.  On 
the  stage  Walt  Roesner  conducts  the  Warfield 
orchestra  in  a  Fanchon  and  Marco  offering. 


36 


San  Francisco  News  Letter 


citrsums 

back, 

east 


REDUCED  FARES  for 

SUMMER  TRAVEL 

—  Round  Trip  - 

Atlanta,  Ga. 

SI  13.60 

Atlantic  City,  N.  J. 

15>.M 

Baltimore,  Md.    .         .         , 

145.H6 

Birmingham,  Ala.  ,         . 

102.66 

Boston,  Mass.               .        . 

157.76 

Buffalo.  NY.          . 

124.92 

Cedar  Rapids,  la.         ,         . 

«5.9S 

Chattanooga.  Tcnn.         . 

1074ft 

Chicago,  III          ■         •        • 

90.30 

Cincinnati,  Ohio     .         , 

110.40 

Cleveland.  Ohio 

112.86 

Colorado  Springs.  Colo. 

67.:  0 

Dallas,  Texas         .          .         * 

75.60 

Dayton.  Ohio           .        . 

.       109.50 

Denver.  Colo.                 .         > 

67.20 

Do  Moines,  la.        .         . 

SI. 55 

Fort  Worth.  Tex. 

75.60 

Galveston,  Tex.       .        ■ 

78.00 

Indianapolis.  Ind.        ,         . 

103.34 

Kansas  C.i%.  Mo.     .         . 

75.60 

Louisville.  K>                 .         . 

I05.hr- 

Memphis.  Tcnn.      .         * 

89.40 

Minneapolis.  Minn.     .          . 

91.90 

Montreal.  Que.         .         • 

148.72 

New  Orleans.  La.         .        • 

69.40 

New  York  Cirv                 • 

151.70 

Oklahoma  Cirv.  Okla.         * 

75.60 

Omaha,  N.-br 

75.60 

Philadelph.a.  Pa. 

149.22 

'^or'.and.  Me.          .        , 

165.60 

Providence.  R.  1.                    » 

157-76 

Quebec.  Que.          *        . 

160.02 

Nioux  City.  la.     ..        .        . 

7  V.  SO 

It  Louis.  Mo.          <■        • 

85.60 

St  Paul.  Minn.    .         . 

91.90 

Tulsa,  Okla.     . 

75.60 

Washington.  D.  C.       . 

145.81 

AND  MANY  OTHE 

RS. 

On  Sol*  Dally  to  Septum 

ber  30  Ih. 

R.-turn  Limit  October 

ittv 

. . ,  Six  trains  betw€ 

en      a 

California  &  Chic? 

%o    M 

every  day. 

Fred  Harcey  Dininn 

car    I 

service  or  meals  at  Stat 

ion    W 

Dining  Rooms  as  you  chc 

DSC     9 

Travel  folder*  will  he 

mailed  upon  request 

ii  1  r. 


Ticket  Offices 
and  Travel  Bureaus 

601  Market  Street 

Telephone  Sutter  7600 

Santa  Fe  Depot 

SAN  FRANCISCO 


INSURANCE  IN  ITS  VARIOUS 
PHASES 

By  Arnold  Hodgkinson,  Gen'l  Mgr. 
National  Automobile  Club. 

This  is  not  a  lecture,  neither  is  it 
an  advertisement.  I  simply  propose 
to  have  a  little  chat  with  you  for  a 
few  minutes  on  the  rather  intimate 
subject  of  your  insurance  protection 
in  connection  with  the  risks  you  run 
as  owner  and  driver  of  a  motor  ve- 
hicle. 

The  chief  causes  of  loss  are  fire, 
theft,  collision  or  upset,  property 
damage  and  public  liability. 

The  three  first, — fire,  theft  and 
collision,  represent  possible  loss  be- 
yond your  control. 

Your  car  may  catch  fire,  it  may  be 
stolen,  or  some  other  driver  may  col- 
lide with  you  and  damage  or  upset 
your  car,  no  matter  how  careful  you 
are. 

The  other  two  risks  you  take  every 
time  you  drive  are  those  of  property 
damage — that  is,  the  damage  you 
may  accidently  cause  to  the  property 
of  another;  and  public  liability — 
your  responsibility  for  any  injury 
you  may  inflict,  either  slight  or  se- 
rious, upon  any  person,  other  than 
yourself,  through  the  operation  of 
your  automobile. 

Most  of  us  in  these  days  of  prog- 
ress are  owners  and  drivers  of  auto- 
mobiles and  very  few  of  us  consider 
it  good  business  to  assume  these 
risks  ourselves. 

In  our  prudence  we  provide  our- 
selves with  insurance  and  it  is  about 
the  several  qualities  of  the  insurance 
offered  for  our  selection  that  I  want 
to  talk  to  you. 

The  word  "insure"  means  to  make 
sure  that  the  protection  you  are  pay- 
ing for  is  absolute.  When  you  pay 
an  insurance  premium  you  have  a 
right  to  know  that  you  are  fully  pro- 
tected against  loss  from  the  hazards 
mentioned  in  your  contract  of  insur- 
ance, up  to  the  amount  specified,  dur- 
ing the  period  of  your  contract,  with- 
out the  possibility  of  being  called 
upon  for  a  further  payment. 

To  be  secure  you  should  select  your 
insurance  company  as  carefully  as 
you  select  your  automobile;  you 
ought  to  be  as  sure  of  the  soundness 
of  your  insurance  as  you  are  of  the 
soundness  of  your  bank. 

You  pay  out  money  to  both  and 
your  ability  to  recover  should  be  as 
certain  in  one  case  as  in  the  other. 
You  would  not  think  ot  placing  your 
savings  in  a  bank  without  a  sub- 
scribed and  paid  in  capital,  providing 
a  guaranty  fund  to  protect  your  de- 
posits.    You  would  not  for  a  moment 


When  your  careful  bakings 
are  disheartening— 

The  Oven  Heat  Control  will  help  you 

"T  HERE'S  many  a  good  recipe  which 
has  been  carefully  followed  and 
only  turns  out  fairly  well. 

And  there's  many  a  young  wife  and 
some  older  ones  too,  whose  bakings 
are  disheartening.  The  reason  you 
probably  know — the  oven  wasn't  right. 

Those  years  of  experience  in  esti- 
mating the  oven's  temperature  are  no 
longer  necessary.  For  the  Oven  Heat 
Control  on  the  new  Gas  Range  meas- 
ures the  oven's  temperature  just  as 
accurately  as  you  measure  and  mix 
your  costly  ingredients.  In  measuring 
and  mixing  you  eliminate  guesswork. 
With  the  Oven  Heat  Control  you  elim- 
inate it  from  baking,  too. 

Let  us  or  one  of  the  local  range 
dealers  explain  more  fully  how  to  bake 
your  cakes  and  other  foods  perfectly 
by  means  of  the  Oven  Heat  Control  on 
the  new  Gas  Range. 


J>.Q.and 


"FACinC  SEBVICI* 

Pacific  Gas  and  Electric  Company 

Owned  -  Operated  •  Managed 

by  Caiifornians 

214-627 


GEO.    W.    CASWELL 

Sutter  6654  or  Oakland   1017 
Telephone  Direct 

1.800.000   cups    were   served    at    the 
Panama-Pacific    International    Exposition 


Transcontinental  Highway  Edition,  1927 


37 


TNaeme  PIONEER 

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per or  manuscript 
cover,  means  com- 
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There  is  a  grade  for 
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your  printer  or  sta- 
tioner   to   show    you 


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now   ready   for  your  early 

consideration. 

527  POST  ST.         SAN  FRANCISCO 
OPP.    OLYMPIC    CLUB 


U  SED 

ADDING.  BOOKKEEPING, 
CALCULATING  MACHINES 

Guaranteed  for  One  Year 

BOUGHT  —  SOLD 
RENTED 

GENERAL  ADDING   MACHINE 
EXCHANGE 

Phone  Garfield   SS52  i61   Markel  St. 


consider  handing  over  your  valuables 
for  safe  keeping  to  somebody  un- 
known to  you  without  a  good  and  suf- 
ficient guaranty  covering  their  re- 
turn to  you  when  wanted.  Then  why 
should  you  take  any  chances  on  the 
quality  of  your  insurance,  something 
you  want  to  be  able  to  depend  on 
very  definitely  whenever  the  need  for 
it  arises? 

Beware  of  any  insurance  solicitor 
who  requires  you  to  sign  what  he 
calls  an  "application,"  and  before 
signing  you  will  do  well  to  read  quite 
carefully  all  that  is  printed  or  writ- 
ten above  the  space  for  your  name. 

You  owe  this  much  to  yourself  be- 
cause it  frequently  happens  that  a 
signature  placed  on  a  document  as  a 
matter  of  formality  has  a  far  reach- 
ing consequence  and  returns  at  a 
later  date  to  disturb,  confuse  and  em- 
barrass the  signer. 

In  nine  cases  out  of  ten  you  are  not 
signing  an  application  for  insurance, 
you  are  signing  a  "power  of  at- 
torney"— at  once  a  very  simple  and 
under  some  circumstances  a  very 
dangerous  document. 

Insurance  concerns  or  organiza- 
tions which  operate  on  the  "power  of 
attorney"  plan,  and  which  require 
your  signature  are  known  by  various 
names,  such  as  Inter-Insurance  Bu- 
reau, Reciprocal  Exchange,  Recipro- 
cal Underwriters  and  many  other 
high  sounding  and  important  looking 
titles ;  but  in  very,  very  few  cases  are 
they  able  to  show  the  financial 
strength  necessary  to  insure  confi- 
dence. 

More  than  one  hundred  and  fifty 
concerns  of  this  kind  have  in  the  past 
five  years,  through  the  weakness  of 
their  plan,  retired  from  business,  in 
many  cases  to  the  serious  loss  of 
their  policy  holders. 

When  you  sign  the  so-called  "ap- 
plication" presented  by  such  a  con- 
cern, you  have  not  only  signed  a 
"power  of  attorney"  forfeiting  all 
your  rights  and  placing  your  inter- 
ests in  the  hands  of  men  you  know 
nothing  about,  men  who  are  inter- 
ested, first  and  foremost,  in  securing 
their  share  of  the  money  you  pay, 
but  you  have  by  the  same  signature 
entered  into  an  agreement  to  join 
with  every  other  signer  in  insuring 
each  other,  all  subject  to  the  caprice 
and  according  to  the  pleasure  of  the 
attorney  or  attorneys  in  fact,  who 
hold  your  signature. 

In  other  words,  you  have  not  se- 
cured a  contract  of  indemnity,  which 
is  a  promise  to  pay.  You  have  act- 
ually obtained  an  evidence  of  the 
agreement,  to  which  you,  as  a  sub- 
scriber, are  a  party  and  thereby  have 
obligated  yourself  to  assume  a 
(Continued  to  page  38) 


M  Great 
*  ^Trains 

EAST 

—only  Southern  Pacific 
offers  this  command- 
ing transcontinental 
travel  service, 

4  great  routes — a  choice  matched 
by  no  other  trans-continental  rail- 
road. Swift,  deluxe  trains  direct  to 
Chicago,  Kansas  City,  New  Or- 
leans with  Pullmans  thru  without 
change  to  Minneapolis,  Omaha,  St. 
Louis,  Memphis,  Jacksonville  and 
intermediates.  Through  tourist 
sleeper  Los  Angeles  to  Washing- 
ton, D.  C. 

Go  one  way,  return  another. 
Summer  excursion  fares  are  in  ef- 
fect; for  example  you  can  go  to 
Chicago  ($90.30  roundtrip),  return 
via  New  Orleans  or  vice  versa  at 
no  added  fare.  Slightly  additional 
for  one  way  through  the  Pacific 
Northwest. 

Travelers  everywhere  know 
these  trains; 

SUNSET  ROUTE— San  Francisco  to 
New  York  via  New  Orleans.  Sunset 
Limited,  famed  round  the  world.  The 
Argonaut  from  Los  Angeles.  By  rail  or 
ship  New  Orleans  to  New  York. 

GOLDEN  STATE  ROUTE— to  Chi- 
cago. Extra-fare,  63-hour  Golden  State 
Limited;  none  faster  nor  finer.  The 
Apache  and  the  Californian. 

OVERLAND  ROUTE,  LAKE  TA- 
HOE  LINE— San  Francisco  to  Chicago. 
San  Francisco  Overland  Limited,  trans- 
continental aristocrat.  Gold  Coast  Lim- 
ited; Pacific  Limited. 

SHASTA  ROUTE  —  to  Portland  and 
Seattle  and  east  over  northern  lines.  The 
extra -fare  Cascade,  Shasta  and  Ore- 
gonian  from  San  Francisco.  The  new 
West  Coast  from  Los  Angeles  via  Sacra- 
mento. 

Ask  today  for  new  illustrated  broch- 
ures about  these  routes;  also  booklet 
"Low  Fares  for  summer  trips." 

Southern 
Pacific 

Phone  Davenport  4000 

for  all  offices 

Ferry  Station 

65  Geary  Street 

Third  Street  Station 

Oakland: 

Photic  Lakeside  1420  for  information 

bureau  and  all  offices 

13th  and  Broadway  I6th  Street  Station 

1st  and  Broadway  Station 


38 


San  Francisco  News  Letter 


COLONIAL  HOTEL 

650  BUSH  STREET 

Between   Powell   and  Stockton 

San   Francisco 

Telephone  Sutter  9660 

HOWARD    T.    BLETHEN.    Proprietor 


SANTA  MARIA  INN 

SANTA    MARIA,    CALIFORNIA 

On    the   Coast    Highway,    Half-Way    Between 
San   Franciico  and   Los  Aneeles 

An    Inn   of    Unusual    Excellence 

Wire  or   write   for   reservations   on   your 
next  trip  south 


WHEN  IN  PANAMA 
MAKE 

HOTEL  CENTRAL 

Cathedral  Plaza 

YOUR   HEADQUARTERS 

A  Hotel  With  An  Atmosphere 

Andrew   Johnston,    Manager 


CALIENTE  VILLA 

Family  Resort 

CARL  STEFFEN,  Prop. 


french  and  Kalian  Dinners  -  Meals  at  All  Hours 

Modern  Rooms  —  Private  Cottages 

AGUA  CALIENTE 

Four  Minutes  Walk  to   Fetters   Station, 

Sonoma  County,  California 

Telephone  Sonoma   4F4 


Agua  Caliente  Springs 

Why?     It's  the  Water  and  the  Table 

New   Dance   Hall.     Special   Attractions.     Radio- 
active.   Hot    Sulphur    Water.     Tub    Baths    and 
Swimming    Pool.     Fireproof    Hotel. 
Write   for   Booklet. 

T.   H.    CORCORAN,   Agua    Caliente, 
Sonoma   Co.,  Calif.,  or  sec  Peck-Judak 


EL  DORADO  HOTEL 

SONOMA,  CALIF. 

The  Finest  Meals  in  the 
VALLEY  OF  THE  MOON 

Clean   Rooms — Clean    Linen — Clean   Everything 
Rates   Exceptionally   Reasonable 

TELEPHONE  110 


W.  W.  HEALEY 

NOTARY  PUBLIC— INSURANCE 
BROKER 

208   CROCKER  BUILDING 

(Opposite  Palace  Hotel) 

San  Francisco  Phone  Kearny  391 


financial  responsibility  to  every  other 
member  of  the  organization  which  by 
your  signature  you  have  joined. 
When  somebody  offers  you  cheap  in- 
surance, stop  for  a  moment  and  de- 
cide whether  or  not  you  want  cheap 
security. 

Cheap  insurance  at  best  means  a 
cheap  quality  of  protection.  It  is 
like  cheap  jewelry,  it  looks  pretty 
when  new,  but  will  not  stand  the  test 
of  time.  Now,  if  you  please,  let  us 
turn  the  picture  over  and  on  the  oth- 
er side  we  find  a  long  list  of  insurance 
companies  which  have  stood  through 
the  years,  like  the  rock  of  Gibraltar 
and  which  do  not  require  you  to  sign 
anything  when  providing  you  with 
an  insurance  policy.  These  compan- 
ies are  known  as  stock  insurance 
companies.  They  are  incorporated, 
their  shareholders  have  subscribed 
large  sums  of  actual  cash  and  are  re- 
quired by  law  to  keep  the  money  on 
hand  or  within  easy  reach  at  all  times 
to  meet  their  obligations  to  their 
policy  holders.  They  are  the  com- 
panies which  through  loss  payments 
furnished  the  money  to  rebuild  San 
Francisco  after  the  big  fire  and  more 
recently  the  burned  section  of  the 
city  of  Berkeley.  With  a  policy  of 
any  one  of  the  Standard  Stock  Insur- 
ance Companies  in  your  possession 
you  can  be  certain  of  your  insurance. 

These  stock  insurance  companies, 
through  their  strong  financial  posi- 
tion, have  a  very  large  part  to  play  in 
the  business  progress  of  this  Nation 
of  ours.  Their  policies  are  demanded 
by  the  banks  and  money  lenders  be- 
cause they  provide  a  dependable  se- 
curity at  a  known  and  definite  cost. 


PHOTOGRAPHS 
Q^iye  jForever 


GEO.  W.  KNIGHT 

Cleaning  Service 

New  Persian 

Steam  or  Dry  Cleaning 

Pressing — Repairing — Altering 

and  Relining 
Individual   Attention  Given  to 

Each  Order 

Office  and  Works:    1625   Mission   St. 

Phone  Market   7913 

Branch    Office:    760    Sutter   Street 

(Hotel   Canterbury   BIdE.) 

Phone  Prospect   9845 

Work  Called  for  and  Delivered 


S.  A.  LOVEJOY 

WILL  BRING 

ORDER 
Out  of  Chaos! 

In  your  Books, 
Financial  Statement 
Income  Tax  Reports 

Expert  Auditor 

PART-TIME    SERVICE 

268  Market  St.,  Room  101 


MOUNTAIN    SPRINGS    WATER 

"Bottled  at  the  Sprincs" 

Five  Gallons  for  Fifty  Cents 
VATER  SERVICE  COMPANY 

229   CLARA   STREET— GARFIELD   844 


CLUB 
AUTO  SERVICE  CO. 

Harry  A.  Fialer,  Prop. 
Lincoln  and  Cadillac  Limousines 

For    All    Occasions 

Day   and   Nfght 

City    Sightseeing      -     -     -     -     -     $3.00  per  hour 

Shopping 2.50  per  hour 

Short    Trips.    Taxieab    Rate* 

PROSPECT 

4000 


585    Post.   St.. 
San  Francisco 


Phone   Sutter   3278 

William  Herbst  &  Company 

(Formerly   with   Shreve   &   Company) 

CLOCKMAKERS      AND      WATCHMAKERS 

Chime.  Antique  and  Complicated  Clocks 

and   Watches   a    Specialty 

209   POST   STREET  at   GRANT   AVENUE 

San   Francisco,  Calif. 

Call    and    Deliver    in    San    Francisco.    Alameda 

and  San  Mateo  Counties 


Books    that    are    renewed    in    the    News    Letter 
can  be  obtained 

at  PAUL  ELDER'S 

AND  PAUL  ELDER'S  LIBRARY 
239   Post  Street  San   Franciica.   Calif. 


Transcontinental  Highway  Edition,  1927 


39 


/ 


San  Francisco  Law  School 


CO-EDUCATIONAL 


Organised  1909 

EVENING  SESSIONS 

Summer  Session,  July  5th  to  August  15th 
Mortgages — Mr.  Simeon  E.  Shef/ey  Public  Speaking— Mr.  Robert  Littler 

Call  or  Write  for  Catalogue 

Fall  Term  Opens  Wednesday,  August  17th 

SEVENTH  FLOOR  CALL  BUILDING 


74  NEW  MONTGOMERY  STREET 


TELEPHONE  KEARNY  4251 


HThe  Fireman's  Fund  was 
the  first  insurance  company 
to  write  automobile  insur- 
ance generally  throughout 
the  United  States  and  today 
is  a  leader  in  the  business. 

fcC3  ____ 


oArchery 

Tennis 

Sportswear 


California 

oportohop 

Quality  Merchandise  with  Satisfaction 

474  Post  St.  Telephone  Garfield  6980 

SAN  FRANCISCO,  CALIF. 

A  thletic — Golf — A  rchery — Tennis — Sports-wear 


PIPE  ORQAN 
STUDENTS 

Can  secure  thorough  training 
for  theatrical  or  church  posi- 
tions. 

Also  instruction  in  sight  sing- 
ing, ear  training,  harmony  and 
all  courses  in  theoretical  and  ap- 
plied music. 

All  Instruments  Taught. 
Write  for  Information 

ARRILLAQA 
Musical  College 


2315  Jackson  St. 


San  Francisco 


40 


San  Francisco  News  Letter 


Qomplete  banking  service 

Savings 

Commercial 

Trust 

Credits 

Loans 

Investments 

Foreign  Exchange 


Crocker  First  National  Bank 

OF  SAN  FRANCISCO  and 

Crocker  First  Federal  Trust  Company 


t_Along  the  Highway 

The  Public  Telephone  sign 
is  a  symbol  of  assurance 
to  the  motorist. 

It  means  that  he  is  in  touch 
with  home  and  business. 

It  means  that  anxieties  can 
be  eliminated— changed  plans 
made  known— emergencies 
more  quickly  relieved. 

Every  Public  Telephone 
sign  marks  the  location  of  a 
long  distance  telephone  sta- 
tion—conveniently located 
everywhere. 

THE  PACIFIC  TELEPHONE  AND  TELEGRAPH  COMPANY 


HISTORY  OF  CARQUINEZ  BRIDGE 

(Continued  from  page  23) 

eventual  and  proper  means  of  meeting  the  ever  increasing- 
traffic  requirements  at  Carquinez  must  be  a  bridge. 

And  in  February,  1923,  the  Rodeo- Vallejo  Ferry  Com- 
pany applied  for  a  franchise  to  build  and  operate  a  toll- 
bridge  across  Carquinez  Straits.  Though  there  were 
otner  contenders,  the  Contra  Costa  County  Board  of  Su- 
pervisors, in  recognition  of  the  fine  record  of  the  Rodeo- 
Valle.jo  Ferry  Company,  its  enterprise  and  its  success  in 
building  up  business  at  this  point,  granted  the  franchise. 

The  granting  of  the  franchise  was  the  signal  for  an 
avalanche  of  criticism  directed  at  the  supervisors,  who 
were  accused  of  aiding  and  abetting  a  stock-selling 
scheme,  whose  promoters,  it  was  said,  would  never  build 
a  bridge  nor  intended  to  do  so. 

But  the  two  men  of  vision  refused  to  "back  down." 
They  saw  clearly  and  their  enthusiasm  never  waned. 
They  vindicated  the  judgment  and  the  faith  of  the  Con- 
tra Costa  Board  of  Supervisors.  They  did  not  betray  this 
confidence,  a  confidence  they  held  continuously  in  spite 
of  severe  criticism.  Shoulder  to  shoulder  with  Hanford 
and  Klatt,  fighting  the  good  fight,  were  J.  E.  Rodgers  and 
A.  F.  Bray,  attorneys  for  the  American  Toll-Bridge  Com- 
pany in  Martinez;  Dudley  D.  Sales,  San  Francisco  attor- 
ney ;  Peter  turn  Suden,  also  of  San  Francisco  and  C.  Der- 
leth,  Jr.,  chief  engineer  of  the  project.  The  American 
Toll-Bridge  Company  was  successfully  organized  and  de- 
spite the  stumbling  blocks  thrown  in  the  way,  its  stock 
was  rapidly  sold  and  sufficient  funds  secured  to  assure  the 
building  of  the  bridge.  In  addition  the  earnings  of  the 
Rodeo- Vallejo  Ferry  Company,  and  the  personal  contribu- 
tions of  both  Hanford  and  Klatt,  who  mortgaged  all  their 
personal  property,  including  their  homes,  were  put  into 
the  construction  funds. 

Chief  Engineer  Derleth  in  the  meantime  had  employed 
Wm.  H.  Burr  of  New  York  as  consulting  engineer  and 
David  B.  Steinman  of  the  same  city  as  designing  engineer. 
The  latter  had  been  the  principal  assistant  engineer  to 
Gustav  Lindenthal  on  the  design  of  the  Bell  Gate  Arch, 
and  had  designed  the  Sciotoville  Bridge  over  the  Ohio 
River  and  the  Florianapolis  Bridge  in  Brazil.  About  the 
same  time  Derleth  appointed  George  J.  Calder,  resident 
engineer. 

The  bridge  design  was  accepted.  But  more  difficulty 
was  encountered  when  the  bridge  builders  had  to  convince 
timid  bonding  companies  that  the  Carquinez  Bridge  was 
a  feasible  project.  The  bonding  companies  had  to  be 
shown  that  the  huge  center  piers,  the  crux  of  the  entire 
bridge  structure,  could  be  built  in  100-feet  of  water,  flow- 
ing at  the  rate  of  9  miles  an  hour. 

Actual  work  on  the  first  pier  construction  started  on 
April  2,  1923,  fifteen  days  before  the  War  Department 
had  granted  its  permit  on  April  17,  1923.  With  Duncan- 
son-Harrelson  Co.,  San  Francisco,  as  construction  super- 
intendents on  the  job,  the  first  pier  was  successfully  built 
and  the  bonding  companies  convinced.  Faith  was  re- 
stored. 

For  three  years  most  of  the  construction  work  was 
under  water.  During  this  period  the  eight  giant  concrete 
piers  on  which  the  great  steel  superstructure  rests  were 
being  constructed.  As  the  days  and  weeks  and  months 
and  years  went  by  and  there  were  apparently  no  visible 
signs  of  a  bridge,  criticism  again  broke  forth  and  this  was 
aggravated  by  injunction  suits  and  other  legal  entangle- 
ments. 

But  in  April  1925,  Blyth-Witter  &  Company,  San  Fran- 
cisco; Peabody,  Houghtaling  &  Co.,  Chicago  and  Bond  & 

(Continued  on  page  50) 


Transcontinental  Highway  Edition,  1927 


41 


WINE  AT  THE  WEDDING  FEAST 
By  Eleanore  F.  Ross 

Fanaticism  is  never  practical.  The  fanatic  is  one  who, 
his  eyes  fixed  on  some  far-off  and  unobtainable  goal,  fails 
to  observe  a  thousand  and  one  significant  objects  or  ob- 
stacles in  his  path,  and  blundering  onward,  is  inevitably 
overridden  and  drops  down  to  an  ignominious  doom,  be- 
fore he  reaches  his  Mecca. 

The  conservative,  with  eyes  ever  on  the  watch  on  both 
sides  of  the  road,  with  a  finger  on  the  pulse  of  the  world, 
chooses  a  closer  and  more  easily  approached  goal,  and 
modifies  and  renders  workable  the  conditions,  laws  or 
ideas  that  intercept  his  progress. 

Christ  was  the  prince  of  conservatives.  Always  his  ad- 
monishments brought  the  mob  to  its  shamed  senses;  al- 
ways He  strove  for  a  tolerant  judgment.  In  only  one 
instance  did  His  anger  flash  out, — when  He  drove  the 
merchants  from  the  temple  and  stigmatized  them  as 
"Hypocrites"  .  .  .  "Pharisees."  Apparently,  hypocrisy 
was  the  unforgivable  sin,  in  the  Saviour's  eyes. 

A  radical  law  defeats  its  own  end  for  the  very  reason 
that  radicalism  is  in  itself,  a  form  of  lawlessness.  Its 
predominant  quality  is  autocracy,  and  autocracy  verges 
on  the  criminal  in  a  democratic  community. 

It  was  a  fanatic  who  framed  the  18th  amendment  and 
a  band  of  fanatics,  profusely  interspersed  with  hypo- 
crites, are  still  futilely  trying  to  enforce  it  on  an  unwill- 
ing and  contemptuous  public. 

In  the  old  pre-Volstead  days,  there  were  those  who  be- 
wailed the  fact  that  the  liquor  interests  ruled  the  coun- 
try. The  liquor  interests  today,  invisible  perhaps,  to  the 
naked  eye,  working  under  cover,  in  "speak  easies,"  in 
corner  drug  stores,  in  beauty  parlors,  in  all  sorts  of  legiti- 
mate looking  shops,  in  private  homes,  are  voting  down 
any  attempt  on  the  part  of  the  people  to  modify  the  18th 
amendment.  Why  should  they  bring  about  the  modifica- 
tion of  a  law  that  is  steadily  filling  their  coffers  with 
illicit  gold?  Why  should  they  desire  a  return  to  pre-Vol- 
stead prices  for  their  rotten  wares? 

Another  astounding  phase  of  this  most  inconsistent 
and  conflicting  state  of  affairs  is  manifested  by  those 
people  who,  sipping  their  wine  at  dinner,  inform  you  that 
they  thoroughly  believe  in  prohibition!  (For  the  other 
fellow,  no  doubt!) 

They  are  the  people,  who,  before  the  18th  amendment 
went  into  effect  ( ?)  stocked  their  private  cellars  with 
various  bottles,  barrels  and  jugs;  who  stress  the  fact 
that  the  working  man  is  bringing  home  his  pay  envelope 
intact ;  who  tell  you  seriously  that  "prohibition  is  a  won- 
derful thing  for  the  rising  generation" ;  and  who  quote 
lying  statistics  regarding  the  decrease  in  crime  since  the 
18th  amendment  became  a  law.  "Hypocrites  .  .  .  Phari- 
sees!" 

The  "jocund"  grape  of  Omar's  song,  the  joyous 
abandon  typified  by  the  god  Bacchus,  the  sparkle  and 
wit  and  carefree  happiness  that  lie  in  the  fragrant  depths 
of  the  flowing  bowl,  the  romance  and  color  of  amber  or 
ruby  wines,  glinting  in  long-stemmed  goblets,  all  have 
vanished  into  the  realms  of  yesteryear. 

Death  stalks  where  life  and  happiness  once  reigned; 
crime  is  rampant  on  the  high  seas:  an  ever-increasing 
number  of  people  are  becoming  rich  at  the  expense  of  the 
government,  a  government  which  they  have  gradually 
grown  to  disrespect  and  scoff  at ;  men  and  women  whose 
lives  heretofore  were  above  reproach,  are  branded  as 
malefactors  by  the  simple  and  innocent  act  of  indulging 
in  a  glass  of  wine;  wine  that  Christ  Himself,  produced 
by  His  wonderful  power,  from  tasteless  water  at  the  wed- 
ding feast  of  Cana.  . 

Volstead  and  his  followers  rank  themselves  and  then- 
Christianity  higher  than  that  of  the  Nazarene! 


THE  DUBOCE  TUNNEL 

By   Samuel   Kahn,   Executive   Vice-President   of   Market 

Street  Railway  Company 

The  Duboce  Tunnel  is  being  constructed  to  expedite 
travel  between  the  Sunset  and  other  Districts  of  San 
Francisco.  It  is  a  project  that  is  being  built  for  the  pub- 
lic. The  more  people  using  the  tunnel,  the  greater  its 
benefit  to  the  whole  city.  Whether  the  Municipal,  or  the 
Market  Street  Railway  cars,  or  both,  carry  the  people 
through  the  tunnel,  is  incidental,  so  long  as  public  con- 
venience, necessity  and  safety  are  observed. 

The  Market  Street  Railway  Company  has  lines  operat- 
ing into  Sunset  District  in  common  with  other  districts 
of  San  Francisco.  If  the  people  of  the  Sunset  District 
wholive  along  the  lines  of  the  Market  Street  Railway 
Company  are  not  accorded  the  use  of  the  Duboce  Tunnel 
they  will  suffer  inconvenience  not  contemplated  at  the  time 
they  put  up  their  money  for  the  construction  of  the  tunnel. 

If  a  number  of  residents  of  the  Sunset  District  make 
it  evident  to  us  that  they  wish  us  to  operate  through  the 
tunnel,  we  will  endeavor  to  respect  their  request. 

Furthermore,  if  they  wish  us  to  construct  a  line 
through  the  District  we  shall  give  it  our  serious  consid- 
eration. 

There  is  no  doubt  but  that  we  may  run  through  the 
tunnel,  since  the  Charter  accords  us  that  right. 

Prior  to  the  recent  bond  election  we  were  urged  to 
make  an  application  to  the  Board  of  Supervisors  for  the 
use  of  the  tunnel.  However,  at  the  instance  of  friends 
of  the  Duboce  Tunnel,  who  felt  that  the  filing  of  such 
application  would  lose  votes  for  the  Municipal  Railway 
extension  bonds  that  were  defeated,  we  deferred  the 
drafting  and  filing  of  such  application.  There  is  no  ap- 
plication drafted  at  this  time  nor  is  one  immediately  con- 
templated. 

It  would  seem,  however,  that  the  public's  demand  for 
the  use  of  Duboce  Tunnel  by  Market  Street  Railway  Com- 
pany is  inevitable,  if  the  needs  of  the  people  of  the  Sun- 
set District  and  of  San  Francisco  generally  are  to  be 
served.  Only  in  this  way  will  maximum  city  travel  be 
provided  on  one  car  fare. 

That,  in  brief,  is  our  position  relating  to  the  use  of  Du- 
boce Tunnel.  The  story  is  not  new  to  the  citizens  of  San 
Francisco,  despite  the  fact  that  several  good  people  are 
trying  to  weave  a  sensation  around  this  matter. 


REGIONAL  PLAN 

(Continued  from  page  31) 

of  population.  The  increase  in  population  as  well  as  the 
rapid  increase  of  automotive  traffic  demands  not  only  an 
adequate  system  of  highways  but  that  these  shall  be  in 
good  alignment  and  be  not  only  sufficiently  wide  to 
answer  present  purposes  but  more  important  still  to  take 
care  of  future  requirements.  The  subject  is  not  alone 
one  of  highways,  but  is  complicated  by  the  necessary  con- 
nection of  bridges  over  San  Francisco  Bay  and  the  exten- 
sion of  transit  facilities  on  a  very  wide  scale.  At  the 
present  time  there  are  only  three  important  highways 
entering  the  city  of  San  Francisco,  and  these  are  naturally 
by  traffic  of  all  description.  On  the  East  Bay  side  the 
highways  generally  are  parallel  to  the  bay  shore,  and  it 
is  generally  recognized  that  there  are  not  sufficient  lateral 
feeders  into  these  from  the  back  country.  One  of  the 
most  far-reaching  aspects  of  regional  development  has 
been  the  erection  of  the  Dumbarton  Bridge,  the  Carquinez 
and  the  Antioch  bridges,  and  the  possibility  of  still  others 
in  the  near  future. 

The  Regional  Plan  Association  has  in  following  the  ex- 
perience and  advice  of  the  best  city  plan  thought  in  the 
country,  considered  that  the  need  of  the  region  is  a 
planned  system  of  zoning  which  will  allocate  industries, 
residential  areas,  recreation  areas,  etc.,  to  their  logical 
position  in  Regional  development. 


42 


San  Francisco  News  Letter 


CASTLEWOOD  COUNTRY  CLUB  IS  AN  IMPORTANT 
FACTOR  OF  EASTBAY  CITIES 


One  of  the  most  important  factors  in  the  social  life  of 
Oakland  and  the  Eastbay  region  is  the  magnificent  Cas- 
tlewood  Country  Club,  situated  27  miles  from  Oakland  on 
the  west  edge  of  the  fertile  and  beautiful  Livermore  Val- 
ley. Set  in  the  midst  of  extensive  grounds  and  gardens 
on  a  slope  overlooking  the  valley,  and  containing  one  of 
the  finest  golf  links  in  the  entire  West,  Castlewood  Coun- 
try Club  today  ranks  foremost  among  social  institutions 
of  its  kind  in  California. 


ant  water  supply.  In  California,  with  its  rainless  sum- 
mers, water  is  always  the  main  factor  in  the  possibilities, 
the  location  and  the  success  of  a  country  club.  The  cir- 
cumstances of  Castlewood's  water  supply  are  worthy  of 
brief  historical  mention.  In  obtaining  water  rights  on  a 
portion  of  the  estate,  the  former  owner  many  years  ago 
received  a  contract  from  the  Spring  Valley  Water  Com- 
pany guaranteeing  to  the  property,  for  all  time,  90  mil- 
lion gallons  of  water  a  year. 


The  Castkzi'ood  Country  Club,  its  founders  and  executives:     (Above)    Louis  Sutter  (left),  treasurer,  and   Titos.  W.  Norris  (right),  president.    BelovJ 

(left),  William  P.  Bell,  designer  and  constructor  of  the  splendid  golf  course,  and   i  ri^ht  >   De   Witt   Markham,  founder  and  organizer 

of  the  Club.    The  views  depict  the  entrance  to  the  Clubhouse,  the  ornamental  interior  of  the  plunge,  and  the 

eighteenth  green,  styled  by  experts  "the  most  beautiful  green  in  California." 


The  Club  building,  in  Hispano-Italian  style  of  archi- 
tecture, is  the  center  of  an  estate  of  510  acres  of  scenic 
hillside  and  valley  lands.  The  property  was  formerly  the 
estate  and  home  of  the  late  Mrs.  Phoebe  A.  Hearst  and 
was  the  scene  of  continuous  entertainment.  An  idea  of 
just  how  thoroughly  equipped  the  Club  is,  can  be  had 
from  the  following  list  of  its  attractions:  An  eighteen- 
hole  golf  course  designed  and  built  by  William  P.  Bell  of 
Pasadena,  who  has  constructed  several  of  California's 
finest  courses;  a  large  ballroom  ideally  equipped  for  club 
affairs;  swimming  pools  and  tennis  courts;  commodious 
stables  and  paddocks  and  unsurpassed  bridle  paths;  or- 
chards, vineyards  and  vegetable  gardens,  large  dairy  and 
poultry  yards;  acres  of  flower  gardens,  shrubs  and  trees 
imported  from  all  parts  of  the  world. 

More  important  from  the  country  club  point  of  view 
than  any  of  these,  is  the  perpetual  assurance  of  an  abund- 


Scenically  the  course  is  a  continual  treat.  From  the 
first  tee,  situated  just  in  front  of  the  clubhouse,  one  drives 
down  a  gently  sloping  fairway  cut  between  many  varie- 
ties of  trees  which  were  planted  many  years  ago.  Arriv- 
ing at  the  first  green  a  splendid  landscape  unfolds  itself. 

The  round  completed,  one  walks  off  the  eighteenth 
green,  pronounced  the  finest  in  the  entire  State,  to  the 
nineteenth  hole.  This  is  a  commodious  grill  and  lounging 
place  which  in  former  days  was  a  clubhouse  built  for 
those  who  worked  on  the  place. 

The  locker  room  is  adjacent  to  the  main  building.  Its 
size  and  concrete  construction  make  it  ideal  for  the  pur- 
pose. 

Thomas  W.  Norris,  president  of  the  Club,  has  devoted  a 
great  deal  of  his  time  and  energy  toward  making  the  in- 
stitution the  success  it  has  become. 


Transcontinental  Highway  Edition,  1927 


43- 


.In   architectural  gem.  m   magnificent  scenic  setting,   the   Castlewood   Country   Club:     (First   row)   panoramic  view   of  the   Clubhouse  from   the   ninth 

fairway   th<  second  row)  a  view  of  the  lawn;  (third  row)  the  "nineteenth  hole"  or  grill,  the  main  entrance;  (fourth 

row)  driveway  and  corner  of  main  building,  and  stables;  (oval)  a  floral  corner. 


44 


San  Francisco  News  Letter 


COLUMBIA 

Steel  Corporation 

Manufacturers  of 

STEEL 
PRODUCTS 

CASTINGS 

BARS  ANGLES 

LIGHT  SHAPES 


«<©0- 


SHEETS 
WIRES 
NAILS 


^— »(ste 

BLUE  ANNEALED 

BLACK    AND    GALVANIZED 

BRIGHT  —  ANNEALED  —  GALVANIZED 
BARBED 

BRIGHT  — BLUED  — CEMENT    COATED 
GALVANIZED  — PURE  COPPER 


=V®lu 


-t@*> 


WIRE    RODS,    STAPLES 
TWISTED  WIRE  HOOPS 


<*©»- 


■nsvv 


PIG  IRON  -  COAL 
COKE 

ALL  MADE  IN  THE  WEST 
FROM  WESTERN 
RAW  MATERIALS 

<*®n  nay* 


Pittsburgh,  Calif. 
Portland,  Ore. 


Torrance,  Calif. 
Ironton,  Utah 


SALES  OFFICES 

San  Francisco,  Calif.  Los  Angeles,  Calif. 

Portland,  Ore.  Seattle,  Wash. 

Salt  Lake  City,  Utah  Phoenix,  Ariz. 


JSL 


San  Francisco's 
new  and  fine 

Hotel 


HOTEL 
ROOSEVELT 

JONES  AT  EDDY 

ALEX  VAYSS1E  RENE  A.  VAYSSIE 

Owners  and  Managers 


Transcontinental  Highway  Edition,  1927 


45 


(Center)    In  the  King's  Palace.  Carlsbad  Caverns,  N.  M.    Copyright  Santa  Fc  Ry. 
/W  climaxes  the.  second  day  of  the  Indian-detour.  Honeycombed  with  cliff  dwellings  and  crowned  with  a  huge 
'  communal  dwelling,  centuries  ago  Puye  :cas  the  center  oj  a  dense  population. 


46 


San  Francisco  News  Letter 


Take  it  with 
you  on  your 
Motor  Trip 


ii 


# 


mm 


TAKE  Ghirardelli's  Chocolate 
Malted  Milk,  with  you  on  your 
next  auto  trip.  Three  teaspoonfuls  to 
a  glass  of  cold  milk,  shaken  up  in  a 
thermos  bottle,  makes  a  most  delicious 
and  refreshing  drink.  It  contains  only 
pure  chocolate;  cocoa;  pure 
rich,  full-cream  milk;  malt 
andpuresugar.  Itisthe  most 
delicious  refreshment  you 
have  ever  enjoyed. 


Vacuum  packed  to  keep  it 
fresh  and  pure 


ghirardelli's 

Chocolate 
JMalted JttilK, 

Say  " Gear-ar-delly"  to  your  grocer  or  druggist 


The  Arrillaga  College  of  Music 

"No  amount  of  energy  or  ambition  is  enough  in  itself  to 
make  a  musician.  It  is  true  that  music  is  an  art  master- 
ed on  its  technical  side  only  by  patient  effort.  But,  while 
it  is  often  overlooked  as  a  vital  part  of  the  musician's 
training,  the  factor  of  musical  education  by  'absorption' 
remains  to  be  reckoned  with.  A  frequent  hearing  of 
great  music  well  performed  cannot  fail  to  produce  deep 
and  lasting  impressions,  and  upon  these  impressions  and 
the  musical  ideals  derived  from  them,  must  real  artistry 
rest,  as  much  as  upon  the  knowledge  gained  from  instruc- 
tion and  study." 

So  spoke  Vincent  Arrillaga,  founder  and  prime  mover 
in  the  oldest  and  certainly  one  of  the  most  interesting 
centers  of  musical  development  on  the  coast.  My  host 
was  explaining  that  the  many  recitals  given  in  the  Hall  of 
the  College,  free  of  charge,  for  the  benefit  of  pupils  of  the 
school  and  others  interested  in  music,  are  planned  as  an 
integral  part  of  the  musical  education  offered,  and  that 
during  eleven  months  of  the  year  these  recitals  take  place 
every  two  weeks. 

These  activities  are  an  important  contribution  to  the 
musical  life  of  the  city,  but  represent  only  one  phase  of 
the  school  life.  Regular  classes  in  all  branches  of  musi- 
cal theory  meet  every  week  and  over  twenty  teachers  are 
occupied  with  private  instruction  in  a  field  covering  prac- 
tically every  branch  of  musical  knowledge. 
*     *     * 

New  Carrier  is  Popular  Accessory 


San  Francisco  people  have  always  demanded  style  as 
well  as  utility  in  their  automobile  accessories. 

With  this  in  mind,  the  removable  carrier  shown  above 
was  developed  by  the  Safety  House  Inc.,  a  San  Francisco 
concern. 

A  good  many  ears  are  now  equipped  with  fender 
guards,  and  a  demand  was  created  for  a  luggage  carrier 
that  could  be  installed  on  this  equipment. 

If  such  a  carrier  is  attached  solidly  to  the  car  a  space 
of  six  to  eight  inches  must  be  allowed  to  remove  the  spare 
tire.  Sometimes  more  when  the  size  of  balloon  tires  is 
considered. 

The  Safety  House  removable  carrier  was  designed  to 
meet  this  condition.  Channel  grooves  are  provided  into 
which  the  ends  of  the  carrier  can  be  slid,  where  it  is  held 
in  place  by  wing  nuts  easily  removed. 

Due  to  this  feature,  the  carrier  is  installed  close  up  to 
the  spare  tire  without  that  ugly  space  one  usually  associ- 
ates with  the  rear  end  carrier,  and  the  load  is  carried 
close  up  to  the  car  where  it  belongs. 

Originally  designed  to  be  installed  on  Biflex  or  Halladay 
rear  guards,  which  are  distributed  by  the  Safety  House, 
the  carrier  has  been  found  to  fit  other  makes  of  fender- 
guards,  although  reinforcement  is  sometimes  required. 

The  carrier  is  on  display  at  the  show  rooms  of  the 
Safety  House  at  1157  Post  Street,  and  may  be  obtained 
through  the  Automotive  trade. 


Transcontinental  Highway  Edition,  1927 


47 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

Incorporated  February  10th,  1868 

One  of  the  Oldest  Banks  in  California,  the  Assets  of  which  have  never  been 
increased  by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OP  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Calif. 

DECEMBER  31st,  1926 
Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'  Pension  Fund  over  $565,000.00,  standing  on  Books  at 1.00 

MISSION  BRANCH Mission  and  21st  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAIGHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH .". West  Portal  Ave.  and  Ulloa  St. 


Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4>/4)  per  cent  per  annum, 
COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Fully  equipped  for  the  economic 
production  of  AUTOMOTIVE  RE- 
PLACEMENT PARTS  such  as 
WRIST  PINS,  STARTER  GEARS, 
PUMP  SHAFTS,  VALVE  GUIDES, 
UNIVERSAL  JOINT  PARTS,  etc., 
we  are  prepared  to  produce  SPE- 
CIAL MACHINES  and  QUANTITY 
PARTS  to  the  best  possible 
advantage. 


MANN 

MANUFACTURING 
COMPANY 

Manufacturers 

of 

Automobile  Replacement  Parts 

NINTH  AND  DWIGHT  WAY  BERKELEY.  CALIF. 

SINCE  1909 


RICHMOND  &  SAN  RAFAEL 


AUTOMOBILE 


PASSENGER 


Short  Route 

to 

Redwood  Highway 

Empire 


Phone 
Richmond  231 


~  r- 


48 


San  Francisco  News  Letter 


CAFE  MARQUARD 

Adjoining  Wilkes  and  Curran  Theaters 

GEARY  AND  MASON 

Phone  Prospect  61 

REVUE 

Nightly 

THE   CONTINENTAL  FOLLIES 

A  Bevy  of  Pretty  Girls 

DINING— 6  p.  m.  to  1  a.  m.— DANCING 


Aladdin  Studio  Tiffin  Room 


The  City's  Most  Distinctive  Oriental  Show  Place 

Luncheon        Tea        Dinner        Supper 

50c.  75c,  $1.    35c.  50c.  75c   $1.00.  $1.50    a  la  Carte 
Dancing  7:00  p.m.  to  1:00  a.m. 

363  Sutter  St.       Phone  Douglas  3974 

SPECIAL  PARTIES  ARRANGED 
Headquarters    for   Theatrical    People 

HATTIE   MOOSER  MINNIE   C.    MOOSER 


Ucojuj  IMmjjJLlm  Ofwpds 


490  POST  ST..  S. 

Garfield  234 

CLIFT  HOTEL 

Prospect  4700 


RAMONA  STUDIO.   PALO   ALTO 

Palo  Alto  433 

HOTEL  DEL  MONTE 

Matson  Nav.  Co.  Steamers 


CAMILLE'S  ROTISSERIE 

Try  Our  French  Dinners,  SI. 50 — Also  a  la  Carte 

Merchants*   Lunch   11   a.  m.   to   2   p.  m.    (a   la   carte).     Private   Dining   Rooms 
for   Banquets   and    Parties.    Seating   75    to    100    People 


441  Pine  Street 


Phone  Kearny  468 


O'Farrell  and 
Larkin   Sts. 


Weekdays.    Luncheon   $ 

(11:30   to   2    p.  m.) 
Dinner.   Week   Days  &  Sundays   1.50 


BLANCO'S 

76 


Phone 
Graystonc    8100 


No    visitor    Should    Leave    the    City 

Without   Dining  in   the   Finest 

Cafe    in    America 


Our   Main   Dining    Room    Is    Open    Again    on    Sundays 


NOAH'S 
ARK 

93   Third   Avenue.   SAN   MATEO 


Featurine;     Southern     Cooking 

Open    From 
II  :30    a.  m.    to    2:00    p.  m. 

5:30   p.  m.    to    8:30    p.  m. 

Sundays       and       Holidays 

4:30    to    8:30    p.m.    only 
CLOSED    EVERY   MONDAY 

Half    Block    from    Highway 


.fiffigk       . 


14-Mile    House 


Uncle  Tom's  Cabin 

Restaurant 

OPEN    8:00   A.M.    TO    11:00    P.M. 
Unsurpassed    Cuisine 
CARL    LEONHARDT 

Formerly  of  Golden   Gate   Park  Casino 


and. 


CAROLINE  JONES 

Luncheon  is  served  from  11:30  to 

2:30  and  Tea  from  3  to  5 

Exclusive  use  of  room  for  club  dinners 

334  Sutter  St.  Douglas  7118 


ICE   CREAM^ 
CANDY 
PASTRY 


l  CALIFORNIA  STS 
Cr.rii.o. 
1100         S101         1101 


BREAKFAST 
LUNCHEON 
DINNER 


w 


LA   CASA    BIGIN 

441  STOCKTON  STREET   (By  the  Tunnel) 
Telephone  Sutter  274 

Luncheons — Teas — Dinners 

ITALIAN     CUISINE 
Dancing   from   6   p.   m.   to   1    a.   m. 


THIRD     STREET     GARAGE 

STERLING   ANDERSON,   Manager 

Three  Blocks  from  Southern   Pacific  Depot 

Corner  Third   and  Folsom  Streets 

NEW    FIREPROOF    GARAGE 

Repairing.     Oiling.     Greasing     Washing    and    Polishing 

Gasoline              Oils              Sundries 

TEL.   GRAYSTONE   4266 

Metal  Work  Apper- 
taining to  Automobiles 
— Oxy  -  Acetylene  Weld- 
ing— Blacksmi  thing. 


AUTO  FENDER  AND  RADIATOR  WORKS 


Our  Testing  Laboratory  keeps  daily  check 
on  every  step  in  our  work. 

La  Grande  &  White's  Laundry  Co. 


"The  Recommended  Laundry" 

250  Twelfth  St.  PHONE  MARKET  916 

Peninsula  Phone  San  Mateo  1488 


San   Francisco 


DR.  B.  FRANKLIN  PEARCE 

PYORRHEA  SPECIALIST 

HOURS:   9-12.   1-5 

980-82  Flood  Buildintr.   Puwell  and  Market   Streets.  San   Francisco 

PHONE  GARFIELD  5394 


Parisian  Dyeing  and  Cleaning 

MME.  M.  S.  E.  LEE 

Parisian   Dyeing   and   Cleaning 

583 
In 

Post   Street                                                                                                San    Francisco 
Virginia    Hotel                                                                             Phone   Franklin   2510 

Transcontinental  Highway  Edition,  1927 


49 


A  THRIVING  INDUSTRY 

(Continued  from  page  25) 

Shortly  thereafter  eastern  firms  sought  to  merge  with 
the  California  and  Ohio  companies  and  the  Hall-Scott 
Motor  Company,  Berkeley,  manufacturers  of  motors  for 
both  companies.  A  portion  of  this  endeavor  was  accom- 
plished in  1925  by  the  American  Car  and  Foundry  Motors 
Company  (representing  the  American  Car  and  Foundry 
Company  and  the  Brill  interests)  when  that  newly  formed 
organization  merged  the  Ohio  company  and  the  Hall-Scott 
company.  Terms  offered  to  the  California  company, 
however,  were  not  acceptable,  and  the  present  status  quo 
is  based  on  a  contractual  relationship  between  the  parent 
Fageol  company  and  the  Ohio  company  on  a  royalty  pay- 
ment basis  and  a  marketing  arrangement  offering  certain 
very  concrete  advantages. 

The  present  situation  is  that  the  Fageol  Motors  Com- 
pany markets  its  own  products  throughout  the  west  and 
to  foreign  countries  bordering  the  Pacific,  but  does  not 
serve  the  east  directly. 

The  Fageol  Motors  Company  may  well  be  proud  of  the 
flexible  policy  which  has,  to  date,  permitted  it  to  be  one 
jump  ahead  of  competition  in  the  introduction  of  progres- 
sive design.  Builder  of  trucks  to  meet  western  needs, 
maker  of  the  first  Safety  Coach,  which  revolutionized 
coach  manufacture,  it  looks  into  the  future  confident  that 
its  increased  growth  will  bring  new  prosperity  to  its  re- 
gion of  the  Pacific  Coast. 


Tahoe  Tavern 

Many  Society  folks  seem  to  be  cancelling  European 
tours  for  the  Summer's  sojourn  at  Lake  Tahoe  where 
they  find  some  of  the  world's  greatest  comforts  at  Ta- 
hoe Tavern,  the  beautiful  hotel  now  operated  by  D.  M. 
Linnard,  president  of  the  Linnard  Hotels  Corporation. 

All  manner  of  entertainment  is  to  be  found  at  Lake 
Tahoe  this  year,  with  any  number  of  brilliant  society 
events  at  the  Tavern.  In  addition  to  the  fashionable 
gatherings,  there  is  almost  always  the  possibility  of  see- 
ing some  big  motion  picture  concern  "on  location,"  for 
the  Tahoe  region  has  been  discovered  as  boundless  in 
scenic  attractions. 

Associate  Justice  James  J.  Banks,  of  the  Supreme 
court  of  Hawaii,  has  been  spending  some  time  at  Tahoe 
Tavern  after  ten  years'  judicial  work  in  the  Islands.  He 
is  famous  for  his  hiking  exploits  and  is  now  exploring  the 
High  Sierras.  Judge  Banks  is  an  enthusiastic  admirer 
of  the  Tavern. 

Prominent  among  the  people  who  have  been  at  the 
Lake  arc  Sidney  Ehrman,  and  family,  Miss  Esther  Ehr- 
man  being  one  of  the  most  popular  of  the  charming 
debutantes.  Mr.  Ehrman  has  a  high-powered  speed  boat. 
"Navajo."  Harry  Magee  owns  a  new  boat,  "Lucky  Strike" 
and  Edwin  Letts  has  a  racer  for  the  waters  which  he 
cals:  "Letts  Go." 

Miss  Helen  Over,  daughter  of  J.  H.  Dyer,  general  man- 
ager of  the  Southern  Pacific,  is  a  general  favorite  visiting 
Tahoe  Tavern.  In  fact  this  season  there  will  be  many 
young  people :  sonic,  not  so  young — and  many  others,  too, 
at  Tahoe  Tavern,  each  in  turn  finding  particular  joy,  and 
favorite  sport  in  diversions  and  entertainment  for  those 
who  really  want  to  enjoy  life. 

Anson  Weeks'  orchestra  supplies  exceptional  music  for 
dancing  at  Tahoe  Tavern. 


S.  I".  Law  School  offers  varied  Training 

Among  the  number  of  interesting  educational  institu- 
tions located  in  tin-  bay  region  may  be  mentioned  one 
which,  though  classed  as  a  small  one  in  comparison  with 
our  universities,  nevertheless,  ranks  as  an  educational 
unit  of  quality  in  the  community.  Its  formation  was  the 
result  of  a  suggestion  by  a  group  of  enthusiastic  law  stu- 
dents to  one  of  their  instructors  to  create  an  independent 
evening  law  college.  It  was  a  capital  idea  and  culminated 
in  the  incorporation  of  the  San  Francisco  Law  School, 
chartered  in   1909  under  the  laws  of  California. 

Its  purpose  was  to  satisfy  in  some  measure  those  who 
thirsted  for  knowledge — to  provide  ample  training  in 
the  science  of  the  law  for  those  who  had  the  courage  and 
stamina  to  apply  themselves  to  a  rigid  course  extending 
over  a  four-year  period  of  time  and  qualify  for  the  de- 
gree of  Bachelor  of  Laws.  Its  object  was  not  merely  to 
prepare  students  for  an  active  practice  of  the  law,  but  also 
to  enable  those  not  so  inclined  to  gain  a  clearer  under- 
standing of  the  science  such  as  might  prove  advantageous 
to  them  in  other  professional  pursuits  and  business  lines. 
Its  courses  are  alike  open  to  women  and  men.  The  fact 
that  its  sessions  are  held  in  the  evening,  from  seven-thir- 
ty to  nine-thirty,  makes  it  possible  for  those  who  can  not 
afford  to  devote  their  business  hours  to  attending  class, 
as  is  required  by  day  colleges,  to  secure  the  benefit  of  the 
same  courses. 

During  the  first  year  of  the  school's  history  but  ten 
subjects  were  taught,  and  the  original  faculty  consisted 
of  only  five  members.  The  students  who  enrolled  the 
first  year  numbered  forty-five;  its  first  graduates  were 
four  only.  Since  that  first  rather  lean  year  the  growth 
of  the  school  has  been  rapid ;  its  membership  increased 
until  larger  quarters  were  necessitated.  From  this  mod- 
est beginning  the  school  has  developed  until  it  boasts  an 
attendance  of  some  three  hundred  students — the  number 
of  candidates  for  graduation  for  the  year  1927  number- 
ing twenty-nine.  Since  1909  it  has  had  a  host  of  gradu- 
ates engaged  in  various  walks  of  life  who  have  profited 
not  a  little  from  their  legal  studies.  Many  of  its  students 
have  become  eminent  in  the  legal  profession  and  in  other 
lines  of  human  endeavor,  and  not  a  few  prominent  names 
are  listed  among  its  alumni. 

A  quite  pretentious  library,  which  shelves  some  3000 
law  volumes,  is  available  to  its  students ;  the  San  Fran- 
cisco Bar  Association  library,  in  the  Chancery  Building, 
is  within  a  radius  of  two  blocks  and  the  San  Francisco 
Law  Library,  located  in  the  civic  center,  is  accessible. 

The  activities,  of  its  student  body,  while  not  so  varied 
as  that  of  larger  institutions,  nevertheless,  is  unequaled 
in  the  annals  of  night  schools.  Its  annual  "spelling  bee," 
a  quaint  reminiscence  of  earlier  school  days,  is  an  event 
which  causes  a  great  deal  of  comment  and  which  attracts 
a  large  number  of  spectators  who  look  forward  to  the  oc- 
casion's merriment.  Debating  is  encouraged.  Its  sea- 
sonal baseball  games,  while  nothing  to  attract  a  vast 
audience,  manage  to  bring  the  students  into  closer  con- 
tact and  engender  a  spirit  of  fraternalism  and  sportsman- 
ship. 

The  fall  term  of  the  school  begins  the  middle  of  August 
of  each  year.  A  list  of  requirements  for  enrollment  and 
the  subjects  taught  is  available  at  the  office  of  the  Regis- 
trar, Room  700  Call  Building.  A  review  course  covering 
all  the  subjects  is  conducted  at  the  conclusion  of  the 
fourth  year's  prescribed  course  for  the  benefit  of  the 
senior  class.  Summer  sessions,  offered  at  a  minimum  of 
cost,  commence  the  early  part  of  July ;  this  summer  the 
subjects  being  Mortgages  and  Public  Speaking. 


50 


San  Francisco  News  Letter 


CARQUINEZ  BRIDGE 

(Continued  from  page  40) 
Goodwin  &  Tucker,  San  Francisco,  undertook  the  financ- 
ing and  bonding  contracts,  convinced  that  the  American 
Toll-Bridge  Company  with  Hanford  and  Klatt  at  the  helm 
was  a  sound,  aggressive  and  going  concern. 

At  this  time  the  Missouri  Valley  Bridge  and  Iron  Com- 
pany was  awarded  the  contracts  for  the  foundations  and 
the  United  States  Steel  Products  Company  the  contracts 
for  the  fabrication  and  erection  of  the  huge  steel  super- 
structure. 

Both  the  construction  of  the  foundations  and  the  erec- 
tion of  the  steel  superstructure  presented  heroic  problems. 

The  six  large  center  piers,  each  the  size  of  an  eleven- 
story  office  building,  had  to  be  constructed  in  water  100 
feet  deep  and  flowing  at  the  rate  of  eight  to  nine  miles  an 
hour.  And  after  each  pier  had  reached  the  bottom  of  the 
strait  it  had  to  be  forced  and  worked  down  through  40 
feet  of  sand  and  mud  to  solid  bed-rock,  135  feet  below  the 
surface  of  the  water.  To  have  built  one  of  these  piers 
was  a  task  to  be  proud  of.  To  have  successfully  con- 
structed six  of  these  huge  solid  concrete  pillars  was  a  tre- 
mendous financial  and  constructional  undertaking. 

But  the  herculean  task  was  undertaken  and  the  last 
foundation  work  completed  on  August  23,  1926,  four  days 
ahead  of  the  contract  schedule  which  called  for  comple- 
tion on  August  27,  1926,  a  truly  remarkable  performance. 
On  March  19,  1926,  the  first  steel  was  set  in  place  and  on 
March  19.  1927  the  South  and  final  suspension  span  was 
swung  into  position,  following  weeks  of  driving  rain  and 
high  winds,  one  of  the  longest  stormy  periods  in  years. 

But  the  building  of  the  Carquinez  Bridge  took  its  toll 
of  human  life.  Five  heroic  steel  workers  met  death  dur- 
ing the  construction  period. 

The  saddest  blow  fell,  however,  on  October  26,  1926 
when  death  claimed  Aven  J.  Hanford,  the  man  who 
dreamed  the  great  dream  of  bridging  Carquinez  Straits, 
of  breaking  the  water  barrier  of  the  centuries,  which  had 
so  long  impeded  traffic.  And  Hanford's  death  was  di- 
rectly traceable  to  the  tremendous  mental  and  physical 
strain  under  which  he  labored  during  the  trying  days  be- 
fore and  during  the  construction  of  the  Carquinez  Bridge. 
The  reorganization  of  the  American  Toll-Bridge  Company 
following  President  Hanford's  death  placed  Oscar  H. 
Klatt  at  the  helm,  with  George  J.  Calder,  resident  engi- 
neer as  vice-president. 


Skyline  of  Oakland,  California,  showintr  beautiful  Lake  Merritt,  in  the 
heart  of  the  city. 


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Bosch  "Long  Life"  Spark  Plugs 
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Original  Bosch  Battery  Jgniucn  Systems,  scientifically  designed, 
mechanically  perfect,  will  improve  the  ignition  of  any  motor. 

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Transcontinental  Highway  Edition,  1927 


51 


"FLYING  TRAFFIC  COPS" 


By  K.  H.  Young 


Uniformed  forces  of  "flying  traffic  cops,"  equipped 
with  speedy  planes  to  pursue  law  violating  aviators,  will 
patrol  the  air  lanes  of  the  Pacific  Coast  and  many  other 
sections  of  the  country  within  five  years. 

Such  is  the  prediction  of  A.  K.  Humphries,  vice-pres;- 
dent  of  the  Pacific  Air  Transport,  operators  of  air  mail 
and  passenger  lines  between  Los  Angeles  and  Seattle. 

"Aviation  is  developing  at  so  tremendous  a  pace  that 
some  such  form  of  control  in  the  air  will  be  absolutely 
necessary,"  Humphries  said.  "I  don't  hesitate  to  say 
that  within  a  few  years  thousands  of  planes  will  be  flying 
at  the  same  time. 

"It  may  be  necessary,  to  better  control  this  traffic,  to 
establish  travel  lanes  of  direction.  That  is,  for  instance, 
one  lane  for  southbound 
travel  from  Seattle  to 
Los  Angeles  and  anoth- 
er lane  for  northbound 
travel  from  Los  An- 
geles to  Seattle. 

"The  air  traffic  cops 
will  be  necessary  to  put 
a  stop  to  reckless  flying 
of  the  same  type  of  the 
reckless  automobile 
driver.  I  don't  imag 
ine  any  effort  would  be 
made  to  control  speed, 
for  there  will  always  be 
sufficient  room  in  the 
skies  for  that. 

"There  are  numerous 
other  fields  for  these 
coming  policemen  of 
the  skies.  They  will 
be  needed  to  catch  ban- 
dits fleeing  in  airplanes, 
to  halt  murderers  and 
to  apprehend  border 
smugglers  of  liquor  and 
narcotics.  The  narcotic 
smuggler  of  the  air 
already  is  a  distinct 
menace,  official  records  show."  . 

The  Pacific  Air  Transport  itself  is  already  flying  four- 
teen planes  in  its  Los  Angeles  to  Seattle  air  mail-pas- 
senger  service.  11  is  maintaining  the  longest  contract 
airmail  line  in  the  country  and  the  only  one  which is 
flown  consistently  by  night  as  well  as  by  day,  Humphnes 

^Planes  of  the  Pacific  Air  Transport  take  off  at  12 
o'clock  p.  m.  daily,  except  Monday  from  Los  Angeles  ar- 
riving in  Bakersfield  at  1:45  o'clock;  Fresno  at  3.30  o- 
•ock  San  Francisco  at  5:30:  Medford,  Ore.,  at  9:30, 
Sand  at  noon  and  Seattle  at  2:00  in  the  afternoon 
P°Wher  new  development  tor  Pacific  Coast  aviataon 
looms  with  plans  disclosed  by  Humphries  for  the  opera- 
S  of  a  six-passenger  Fokker  plane  between  Sari £j£ 
Cisco  and  Los  Angeles  beginning  August  1  oi  shortly 
after  that  date. 


The  Pacific  Air  Transport  already  is  operating  one  of 
these  planes  in  the  run  between  Portland  and  Seattle  but 
the  new  San  Francisco  to  Los  Angeles  plane  will  be  a 
much  speedier  craft  and  will  be  fitted  sumptuously 
throughout,  with  a  roomy  cabin  for  passengers,  a  lava- 
tory, baggage  room  and  other  accommodations. 

Although  connected  by  a  doorway,  the  pilot's  cabin 
will  be  in  front  and  cut  off  from  the  main  cabin  during 
flight  to  eliminate  the  roar  of  the  motor  for  the  comfort 
of  the  passengers,  who  will  be  able  to  read  quietly  and 
converse  in  ordinary  tones  without  disturbance. 

The  mail  will  be  carried  in  a  special  compartment 
near  the  baggage  room.  The  new  plane  will  have  a  speed 
in  excess  of  120  miles  an  hour. 

Pointing  to  the  Paci- 
fic Air  Transport  as  a 
persevering  pioneer  in 
commercial  aviation,  a 
recent  editorial  in  a  well 
read  California  publica- 
tion says: 

"One  of  the  finest 
demonstrations  of  tena- 
city and  spirit  in  Ameri- 
can commercial  aviation 
is  the  dogged  determi- 
nation with  which  the 
P.  A.  T.  has  stuck  to  its 
job. 

"One  of  the  finest 
demonstrations  of  tena- 
city —  indeed.  Indiffer- 
ence and  open  discour- 
agement have  had  as 
little  effect  on  the  P.  A. 
T.  as  adverse  weather 
and  scant  cargoes.  Tru- 
ly, if  any  commercial 
airline  operator  de- 
serves success,  it  is  the 
Pacific  Air  Transport." 

Special  passenger  trip 
service  to  any  point  in 
the  United  States  is  a  feature  of  the  P.  A.  T. 

Vernon  C.  Gorst  heads  the  firm.  About  thirty  people 
are  employed  in  California.  All  are  protected  by  state 
industrial  compensation  insurance.  The  service  now  main- 
tained by  Pacific  Air  Transport  is  almost  100  per  cent  effi- 
cient, according  to  President  Gorst,  who  points  out  that 
delays  encountered  during  the  winter  months  were  due 
entirely  to  inadequate  weather  reports. 

President  Gorst  commenting  on  the  progress  being 
made  in  commercial  aviation  and  air  mail  transit,  paid 
glowing  tribute  to  the  growing  tendency  of  newspaper 
and  magazine  editors  to  present  the  constructive  side  of 
aviation  to  their  readers. 

"A  favorable  public  opinion  thus  moulded  will  carry 
commercial  aviation  to  a  large  and  lasting  success,"  he 
said. 


Ryan    monoplane,    with   Wright   motor,   in   daily   service   by   Pacific   Air   Transport   in 

carrying  mail  and  passengers  from  Los  Angeles  to  Seattle.     Captain  Charles 

A.  Lindbergh  used  a  Ryan-Wright  in  his  Paris  hop. 


52 


San  Francisco  News  Letter 


PAT  Speeds  through  the  night 

*    -    *    to  save  precious  time  and  money  for  you! 

SWOOPING  TO  EARTH  for  that  important  letter  which  you — or  your  business  competitor — 
want  quickly  and  safely  delivered  in  another  Coast  city,  PAT  is  up  and  away  after  a  brief 
stop  at  your  port  of  call. 
Daylight  or  dead  of  night,  he  wings  swiftly  on  your   business,   carrying  your   urgent   messages, 
saving  valuable  hours  and  dollars  for  you. 

And  the  economy  of  PAT  service  is  constantly  PROVED!     Three  recent  tests  are  printed  here 
to  show  you  how  PAT  saves  three  days  for  a  few  extra  pennies  in  postage. 
A  point  to  remember.     The  ten  cents  you  pay  for  swift  air-mail  delivery  invites  immediate  and 
thoughtful  consideration  of  your  letter. 

Just  put  ten  cents  in  postage  for  each  half-ounce  on  your  important  letters,  mark  them  "Air  Mail," 
and  deposit  in  any  mail  box.  Most  letters  weigh  less  a  half-ounce.  Regular  air-mail  stamps  may- 
be purchased  at  any  post  office;  and  we  will  gladly  supply  you  with  special  stickers  and  schedules 
of  last-minute  collections  from  the  red,  white  and  blue  mail  boxes. 

Any  letter,  card  or  package  up  to  50  pounds  in  weight  and  not  exceeding  84  inches  in  length  and 
girth  combined  may  be  sent  by  air  mail. 


THESE  ARE  ACTUAL  TIME  TESTS  made  by   mailing  a  10c  air-mail  letter  and  an  ordinary  2c  train-mail  letter 

in  the  same  box  at   the  same  time. 


TEST  No.    1:                     Air 

Train 

TEST  No.  2: 

Air 

Train 

TEST  No.   3:                     Air 

Train 

Mailed  in                          7  p.  m. 
Los  Angeles                   Tues. 

7  p.  m. 

Tues. 

Mailed  in 
Los  Anireles 

fi  p.m. 
Wed. 

6  p.  m. 
Wed. 

Mailed  in                          7  p.  m. 
Los  Angeles                           Mon. 

7  p.  m. 
Mon. 

Received  in                     9  :30  a.  m. 
San  Francisco                   Wed 

9:30  a.  m. 
Thurs. 

Received  in 
Portland 

3:06  p.  m. 

Thurs. 

B  a.  m. 

Sal. 

Received  in                     -:i^a.  m.         8:44  a.m. 
Seattle                                 Wed.                    Fri. 

Reply  mailed                 10  :30  a.  m. 
in  San  Francisco             Wed. 

9:45  a.  m. 
Thurs. 

Reply  mailed 
in  Portland 

6  p.  m. 
Thurs. 

9:15  a.  m. 
Sat. 

Reply  mailed                     5  p.  m. 
in  Seattle                             Wed. 

10  a.  m. 
Fri. 

Received  in                       9  a.  m. 
Los  Anneles                      Thurs. 

9:30  a.  m. 
Sat. 

Received  in 
Loa  Angeles 

9:80  a.  m. 
Sat. 

10  a.  m. 

Turn. 

Received  in                         9  a.  m. 
Los  Anueles                         Fri. 

10  a.  m. 
Mon. 

HOURS  SAVED      in  \/ 
BY  AIR  MAIL      T*0   /2 

HOURS 
BY   AIR 

SAVED    i-j' 
MAIL        I   * 

IVz 

HOURS  SAVED 
BY  AIR  MAIL 

73 

DAILY  PASSEXGER  SERVICE  to  principal  ("oast 
cities  is  maintained,  at  tariffs  comparable  with  railway 
transportation.  Fokker  or  Travelair  monoplanes — built 
for  safe,  speedy  and  comfortable  transportation — carry 
up  to  six  passengers  in  roomy,  enclosed  cabins,  heated  in 
cool  weather.  Special  flying  togs  are  not  necessary,  and 
noise  from  the  engine  is  reduced  to  a  minimum.  Passen- 
gers may  converse  with  ease. 

SPECIAL  PASSENGER  TRIPS  to  any  point  in  the 


United  States,  at  unusually  low  rates,  are  another  feature 
in  the  PAT  program  of  saving  time  and  money  for  busy 
business  men. 

Detailed  information  regarding  this  service,  as  well  as 
the  daily  passenger  trips,  may  be  had  at  the  Ask  Mr. 
Foster  Travel  Bureaus  in  all  leading  cities — or  at  PAT 
offices  or  hangars  located  at  the  following  points:  Seattle, 
Portland,  Medford,  San  Francisco,  Fresno,  Bakersfield, 
and  Los  Angeles. 


Pacific  Air  Transport 


PORTLAND 


Headquarters 

BALBOA   BLDG.,  SAN  FRANCISCO 

Douglas  3301 


LOS  ANGELES 


Transcontinental  Highway  Edition,  1927 


53 


EVERYBODY  BOOST  FOR  GOOD  ROADS 


-m 


Concrete  for  Permanence 

MT.  DIABLO  CEMENT 

Awarded  Gold  Medal  P.  P.  I.  E. 
Makes  Better  Roads  than  the  Best  of  Them 

For  Sale  by 

HENRY  CO  WELL  LIME  &  CEMENT  CO. 

2  MARKET  STREET 
SAN  FRANCISCO,  CALIF. 

Branches 

OAKLAND,  CALIF.  SACRAMENTO,  CALIF. 

SANTA  CRUZ,  CALIF.  SAN  JOSE,  CALIF. 

PORTLAND,  ORE. 


SAMUEL  KAHN 
Executive  Vice-President 


Carquinez  Bridge 

The  World's  (greatest  Highway  Span 

NOW  OPEN 

The  short  way  between 

San  Francisco  Bay  area 

and  points  north 


^o  Jerries  "Ho  delays 


AMERICAN  TOLL-BRIDGE  CO. 


525  Market  St. 

San  Francisco,  Cal. 


Oscar  H.  Klatt,  President 
Phone  Douglas  8745 


SAIL  TO  NEW  YORK 


SISTER   SHIPS 
SS  VENEZUELA 
SS  COLOMBIA 
SS  ECUADOR 


See    MEXICO,    CENTRAL    AMERICA,    PANAMA    CANAL 
and  GAY  HAVANA,  en  route 

Panama  Mail  Liners  Are  Specially  Built  for  Service  in  the  Tropics 

TWENTY-EIGHT  days  of  pure  delight  aboard  a  palatial  Panama  Mail 
Liner  with  seven  never-to-be-forgotten  visits  ashore  at  picturesque  and 
historic  ports — Manzanillo.  Mexico;  San  Jose  de  Guatemala;  La  Lib- 
ertad,  Salvador;  Corinto,  Nicaragua.  Two  days  in  the  Canal  Zone.  See 
the  great  Panama  Canal;  visit  Balboa,  Cristobal  and  historic  old  Panama. 
Every  cabin  on  a  Panama  Mail  Liner  is  an  outside  one:  each  has  an 
electric  fan.  and  there  is  a  comfortable  lower  bed  for  every  passenger. 
There  is  an  orchestra  for  dancing;  deck  games  and  sports  and  salt  water 
swimming  tank.     The  Panama  Mail   is   world-famous  for  its  food  and  service. 

Costs  Less  Than  $9  a  Day 

The  cost  is  less  than  $9  a  day  for  minimum  first-class  passage,  includ- 
ing bed  and  meals  on  steamer.  Go  East  by  Panama  Mail  and  return  bv 
rail  (or  vice  versa)  for  as  little  as  5380.  (This  price  does  not  include  berth 
and  meals  on  trains.)  Panama  Mail  Liners  leave  San  Francisco  and  New 
York  approximately  every  21  days.  Next  sailings  from  San  Francisco: 
SS  COLOMBIA.  July  9th;  SS  VENEZUELA.  July  30th.  From  New  York: 
SS   VENEZUELA.   June   25th;    SS   ECUADOR,   July    16th. 

For   illustrated   booklets   and   further  details  ask  any  steamship 
ot    ticket   agent,   or    write   to 

PANAMA  MAIL  S.  S.  CO. 

548  S.  SPRING  STREET         2  PINE  STREET         10  HANOVER  SQUARE 
LOS  ANGELES      SAN   FRANCISCO       NEW   YORK 


Escorted   and 
Independent 


Tours  to  Europe 


Write  for  Program 


DEAN  &  DAWSON,  Ltd. 

Established  1871 


ERNEST   F.   RIXON,   General  Agent 
544  Market  Street,  San  Francisco,  Cai. 

TELEPHONE  SUTTER  2342 


"A  Six-Pointer 


"Napa  Dry"  Ginger  Ale 

Six  Points  That  Recommend  It: 
Point   1 — It  blends  perfectly. 
Point  2 — Sparkles  like  champagne. 
Point  3 — Handsome  package — it  graces  any  table. 
Point  4 — A  joy  in  the  sick  room. 
Point  5 — Children,  as  well  as  adults,  enjoy  it. 
Point  6 — A  delight  to  every  sense — taste,  sight  and 

bouquet. 

Packed  by 

NAPA  SODA  COMPANY 

Phone  Market  117  San  Francisco,  Calif. 


Transcontinental  Highway  Edition,  1927 


THE  LONDON  &  LANCASHIRE  INSURANCE  COMPANY,  limited 

LONDON,    ENGLAND  .    „ ia.. 

Incorporated   1861 

ORIENT  INSURANCE  COMPANY  of  HARTFORD,  CONNECTICUT 

Incorporated  1867 

LAW  UNION  &  ROCK  INSURANCE  COMPANY,  limited 


Of  London — Founded  1806 

GEO.  O.  SMITH,  Manager 


WM.  W.  GILMORE,  Agency  Superintendent  J.  P.  YATES,  Agency  Superintendent 

San  Francisco,  Calif.  Los  Angeles,  Calif. 

AUTOMOBILE  DEPARTMENT 

HOWARD  J.  TOBIN,  Superintendent  LESTER  E.  STOCKIRD,  Special  Agent 


LONDON  LANCASHIRE  INDEMNITY  COMPANY  of  AMERICA 

Incorporated  January,  1915 

GEO.  O.  SMITH,  Vice-President  R.  F.  BENNETT,  Manager 

PACIFIC  DEPARTMENT:  332  Pine  Street,  San  Francisco,  Calif. 


Is  Your  Accident  and  Sickness  Insurance  Non-Cancellable? 


CONSIDER  THE  OUTSTANDING  ADVANTAGES  OF  THE 
NEW  AND  IMPROVED  NON  -  CANCELLABLE  INCOME  DISABILITY  POLICY 

issued  by 

THE  PACIFIC  MUTUAL  LIFE  INSURANCE  COMPANY 

OF  CALIFORNIA 

in  amounts  up  to 

$500.00  TOTAL  LOSS  OF  TIME       Payable  each  month  as  long  as  policy-holder  suffers  a  loss  of 

all  his  business  time  from  either  accident  or  sickness. 

$250.00  PARTIAL  LOSS  OF  TIME     Payable  each  month  for  continuous  period  not  exceeding  six 

months  following  a  period  of  total  disability  for  which  in- 
demnity is  payable. 

$125.00  HOSPITAL  INDEMNITY     Payable  each  month  for  three  months  from  the  first  day  of 

hospital  confinement,  or — 

$500.00  HOSPITAL  INDEMNITY      Payable  each  month  from  the  first  day  of  hospital  confinement 

during  the  elimination  period — for  a  small  additional  premium. 

S60.00-S500.00  PENSION  Payable  each  month  for  life  for  loss  of  limbs  or  sight. 

S16.000.00  ACCIDENTAL  DEATH  BENEFIT. 


56 


San  Francisco  News  Letter 


/■ 


WelU  Fargo  Bank  tC  Union  Trust  Co. 


X 

Why  are  you  buying 
life  insurance? 

To  leave  comfort,  happiness, 
and  protection  to  those  who 
are  dependent  upon  you? 

Be  sure  your  plans  do  not  go 
astray.  Be  sure  that  your 
wife  and  children  will  have, 
not  thousands  of  dollars  for 
a  few  months  or  a  few  years 
—but  a  safe,  dependable 
income  as  long  as  they  live. 

One  way  to  accomplish  this 
is  through  the  Life  Insurance 
Trust. 

Make  your  policies  payable  to  a 
Trust  Company;  the  proceeds 
will  be  invested  in  accord  with 
your  instructions,  and  the  income, 
and  emergency  payments  from 
the  principal,  will  be  made  to 
those  you  designate  in  your  trust 
agreement.  The  principal  will 
finally  be  disbursed  when  and  as 
you  direct. 

We  will  be  glad  to  send  you  a  booklet 
describing  the  WELLS  FARGO 
UNION  Life  Insurance  Trust.  Mail 
the  attached  coupon. 

Wells  Fargo  Bank 
Union  Trust  Co. 

Market  at  Montgomery 

Union  Trust  Office— M-rket  at  Grant  Avenue 

San  Francisco 


WELLS  FARGO  BANK  Be.  UNION  TRUST  CO. 
SAN  FRANCISCO 

Wease  send  me  a  copy  of  "MAKING.  SURE 
OF  YOUR  INSURANCE". 


Pltut  print  your  nam*  and  tddimi 


AUTO  FERRY 

San  Francisco 
Sausalito 

\|§|/ 

REDUCED  FARES 

Auto — one    way 60c 

Passenger — one   way 15c 

Passenger — round    trip 25c 

In  effect  July  I,   1927 

NEW  STEEL  BOATS 

carry  95  cars 
Dining    Room  —  Rest    Rooms 

ALL  DAY— ALL  NIGHT  SERVICE 

In  effect  FRIDAY,  July  1st  \/ 


For  further  information  call  Kearny  4980 

NORTHWESTERN       PACIFIC 


In  the  Life  of  San  Francisco — 

Yellow  Cabs 


A  San  Francisco  Tradition 
Underlies  This  Service  of  Today 

San  Francisco  has  been  always  one  of  the  greatest 
cab-riding  cities  in  the  world.  Against  this  back- 
ground it  has  been  the  happy  task  of  the  Yellow- 
Checker  Cab  Company  to  develop  a  Cab  service 
that  is  city-wide,  standardized,  supervised  and  de- 
pendable. 

This  service  is  relied  upon  by  a  large  majority  of 
the  cab  riders  in  the  city,  and  travelers  acclaim  it 
one  of  the  finest  cab  services  in  the  world. 

FOR    YELLOW    CAB    SERVICE 

Graystone  4SOO 


Transcontinental  Highway  Edition,  1927 


***: 


A  Forty-Niner 

The  SPRINGFIELD 

Fire  and  Marine  Insurance  Co, 

Incorporated  April  24,   1849 


From   the  days   of   the   covered   wagon    to  the  present   time, 
the  Springfield's  record  has  been  one  of  continued  progress. 

The  SPRINGFIELD 

Has  never  failed  to  meet  the  full  measure  of  its  obligations. 

The  SPRINGFIELD 

Was  among  the  first  to  insist  on  prompt  adjustment  and  prompt 
payment  of  losses  incurred  in  the 

SAN   FRANCISCO   CONFLAGRATION  APRIL  18,  19.  20,  1906 

/(  Pays  to  Insure  in  the  Springfield 
It  Pays 

The  Springfield  Fire  and  Marine 
Insurance  Company 

Pacific  Deft.,  225  Pine  St..  San  Francisco 


George  W.   Dornin 
Manager 


John  C.  Dornin 
Assistant  Manager 


THE  SAN  FRANCISCO  BANK 

SAVINGS  COMMERCIAL 

INCORPORATED  FEBRUARY  I0TH.  1868 

One  of  the  Oldest  Banks  in  California, 
the  Assets  of  which  have  never  been  increased 
by  mergers  or  consolidations  with  other  Banks 

MEMBER  ASSOCIATED  SAVINGS  BANKS  OF  SAN  FRANCISCO 

526  California  Street,  San  Francisco,  Cal. 
DECEMBER  31st,  1926 

Assets $111,776,567.46 

Capital,  Reserve  and  Contingent  Funds 4,550,000.00 

Employees'    Pension     Fund     over    $565,000.00, 

standing    on    Books    at  1.00 

MISSION  BRANCH Mission  and  21rt  Streets 

PARK-PRESIDIO  BRANCH Clement  St.  and  7th  Ave. 

HAICHT  STREET  BRANCH Haight  and  Belvedere  Streets 

WEST  PORTAL  BRANCH West  Portal  Ave.  and  Ulloa  St. 

Interest  paid  on  Deposits  at  the  rate  of 

FOUR  AND  ONE-QUARTER  (4Vi)  per  cent  per  annum, 

COMPUTED  MONTHLY  and  COMPOUNDED  QUARTERLY, 

AND  MAY  BE  WITHDRAWN  QUARTERLY 


Compensation.    General    Liability.    Plate    Glass,    Accident    and    Health, 
Fidelity  and  Surety.   Burglary,   Automobile  Insurance 


Branch   Office   Pacific   Coast    Department 

WALTER  W.  DERR,  Manager 
105  Montgomery  St.  San  Francisco,  Calif. 


57 


White  Brothers 

HARDWOOD  HEADQUARTERS 

SINCE  1872 

Hardwood  Lumber,  Flooring,  Veneers 
Panels,  Etc. 


•r>th  and  Brannan  Streets 

San  Francisco 

Telephone  Sutter  1367 


High   and    Howard    Streets 
Oakland 

Telephone  Andover  1600 


The  Canadian  Bank  of  Commerce 

HEAD  OFFICE:    TORONTO.  CANADA 
Paid   Up   Capital   $20,000,000  $20,000,000  Reserve  Fund 

All  kinds  of  COMMERCIAL  BANKING  Transacted 
STERLING  EXCHANGE  Bought;  FOREIGN  and  DOMESTIC  CREDITS 
Issued;  CANADIAN  COLLECTIONS  Effected  Promptly  and  at  REASON- 
ABLE RATES.  OVER  550  BRANCHES  THROUGHOUT  CANADA  and 
at  LONDON,  ENGLAND  ;  NEW  YORK  :  PORTLAND,  ORE.  ;  SEATTLE, 
WASH. ;  MEXICO  CITY.  MEXICO. 

San   Francisco  Office:     450   California   Street 
BRUCE   HEATHCOTE  W.  J.   COULTHARD 

Manager  Asst.  Manager 


Western  Pipe  and  Steel  Co.  of  California 

Manufacturers   of 

RIVETED     STEEL     PIPE.     TANKS.     CULVERTS.     PENSTOCKS, 

FLUMES,    GASHOLDERS.    SMOKESTACKS,    ETC. 

San   Francisco,   Calif.  Los   Angeles.   Calif. 

444  Market  Street  5717  Santa  Fe  Avenue 


LOU  W.  SARTOR.  Proprietor 


PHONE  GRAYSTONE  428 


LOU  SARTOR'S  SERVICE  STATION 

We  Carry  All   Popular   Brands   Eastern   and   Western   Oils 

New  Method   Washing:  and   Polishing 

Equipped   With    Latest   Type   Hydraulic    Lifts 

Oiling  and  Greasing- — Battery  Service 

AT   CALPET   GAS   STATION 

Post  and  Franklin   Streets  San   Francisco.    Calif. 


GRAYSTONE   130 


OPEN    DAY  AND   NIGHT 


SHERWOOD    GARAGE 

Strictly  Fireproof  Building,  Class  A  Construction 
Live  Storage  a  Specialty 

1600  Jackson  Street,  San  Francisco,  California 

in  conjunction  with 

St.   George  Garage.   410   Bush  St.  Monarch   Garage,   1361   Bush  St. 

Management  of  WILLIAM  SAUNDERS 


TRUNKS  —  RACKS  —  BUMPERS 

In  Stock  or  made  to  order 
EASY  TERMS 

THE  WIZARD  COMPANY 

1803  VAN  NESS  AVENUE 


58 


San  Francisco  News  Letter 


jhe 


\enatot 


SACRAMENTO'S 
Picturesque   Hotel 

~\"X  /"HEN  touring  Northern  California, 
W  en  route  to  Tahoe,  Crater  Lake  or 
Pacific  Northwestern  Resorts,  your  trip  will 
be  more  enjoyable  if  you  stop  at  the  HOTEL 
SENATOR.  Although  in  the  center  of  the 
business,  theatrical  and  shopping  district,  the 
Senator  has  a  setting  of  un-equaled  beauty — 
overlooking  Capitol  Park  with  its  more  than 
thirty-three  acres  of  lawn  and  garden. 

This  metropolitan  hotel  is  distinguished  for 
its  luxurious  appointments  and  excellent 
cuisine.  Guest  rooms  are  all  cool,  airy  outside 
rooms  with  bath.  Lunching  or  dining  out-of- 
doors  on  the  Loggia  is  a  delightful  feature. 
Courtesy  cards  to  fine  golf  courses.  Complete 
travel  information.  Superb  service 
at  moderate  rates. 


Hotel  Senator  as  viewed  from  beautiful  State  Capitol  Park 
SACRAMENTO,  CALIFORNIA 


CHARLES  R.  FRASER,  Manager 


E    PLURIBUS    UNUM 


an 


■    * 


One  Out  of  Many 

thousands  of 

Armco  Corrugated  Culverts 

installed  during  the  past  fifteen  years  under 
concrete  and  asphalt  paved 

California  State  Highways 

This  pipe  is  awaiting  the  placing  of  the  concrete 

headwall. 

ARMCO  Culverts  are  easy  to  handle  and  install, 

strong  and  reliable  in  service,  and,  as  a  result  of 

the  unequalled  purity  and  evenness  of  their  base 

metal,  afford  the 

LONGEST  SERVICE  LIFE 

Send  for  illustrated  literature  and  the  testimony 
of  satisfied  users. 


CALIFORNIA    CORRUGATED   CULVERT    CO. 


409    LEROY    STREET 
LOS  ANGELES 


FIFTH  AND  PARKER  STS. 
WEST  BERKELEY 


Transcontinental  Highway  Edition,  1927 


59 


*r@i>MPX&K<r><rm&*><KnKn<KB1Kin<^ 


«£w>^lc^«^]CE^«^lc^>v^t^.«r^KCJ<'^lc^•->ta^ 


^Attention! 


& 


Hud 


c/lnd  other  owners  whose 
cars  are  equipped  with 
Halladay  Fender  Guards  ^ 

You  can  install  the  Safety 
House  Carrier  shown 
above  on  your  present  rear 
guard  equipment  for  $20 


I 


STURDY*  SUBSTANTIAL*- GUARANTEED 
WILL  CARRY  A  THOUSAND  POUND  LOAD 


] 


cAsk  Tour  'Dealer 

The  Safety  House?  Inc* 


Graystone  120 


*•««+♦ 


1157  Post  Street 


"^AUTOMOBILE    SAFETY   6SSENTIALS' 


Serving  more  than 

1,000,00 

depositors 


60 


MISCELLANEOUS 

SYNOPSIS   OF   THE   ANNUAL   STATEMENT 

OF 

Realty  Mortgage  Insurance 
Corporation 

of  San  Francisco  in  the  Stale  of  California  on  the 
31st  day  of  December.  1926.  made  to  the  Insurance 
Commissioner  of  the  State  of  California,  pursuant 
to  law. 

ASSETS 

Real  estate  - *  nJ'San'nn 

Mortgages  and  collateral   loans inS'SnnSn 

Bonds   anr    stocks   and   certificates        30^a^^ 

Cash   in  company's  office  and  in  banks b.»d..^l 

Premiums   in  course  of  collection 3"e4  07 

T!!nlZ~~I     92,773!21 


Bills  receivable 
Other  ledger  assets 

Ledger  Assets  $610,022.68 

NON-LEDGER  ASSETS: 

Interest  and  rents  due  or  secured.  ......$     None 

Market  value  of  securities  over  book  value       None 
Other  non-ledger  assets  —  Equity    in    Mort- 

gage   Loans    29,581.75 

Total   gross   assets   ......  .      _....$539.604.43 

Deduct   assets    not   admitted v£,m.*& 

$456,827.11 


Total  Admitted  Assets  

LIABILITIES 

Net  unpaid  claims,   except    liability  and 

workmen's    compensation --$     None 

Special    reserve   for    unpaid    liability    and 

workmen's   compensation    claims None 

Estimated     expenses    of     investigation    and 

adjustment  of   claims    -...-.-       None 

Total     unearned    premiums    on    unexpired 
risks       - - : ,•• 

Commissions    and    brokerage  due   or    to    be- 
come due  

All   other   liabilities    18o,3I4.45 


None 
None 


Total    Liabilities     (except    capital    and 


surplus  I 


..$185,314.45 


qSuS  -  5316.850.80 

sCSus  :::::::;:::::::: 45.33s.14    2-1.512.66 

Total    Liabilities.   Capital  and   Surplus $456,827.11 

J.  M.  HENDERSON.  Jr.. 

President. 

CHARLES  C.  BOWEN. 

Secretary. 


PHONE 

GRAYSTONE  240 


N      W     CORNER 

POLK  and  POST  STS. 


THE  SAN  FRANCISCO  BANK 

62C   California   Street    (and   Branches).   San    Francisco 

For  the  quarter  year  ending  June  30th.  1927,  a 
dividend  has  been  declared  at  the  rate  of  four  and 
nni-ouarter  (4>/i>  per  cent  per  annum  on  all  deposits, 
payable  on  and  after  July  1st,  1927.  Dividends  not 
called  for  are  added  to  the  deposit  account  and  earn 
interest  from  July  1st.  1927.  Deposits  made  on  or 
before  July  11th.  1927.  will  earn  interest  from  July 
1st.  1927.  wM    D    NEWH0USE_  Secretary. 


The  New  Hotel  Leamington  Oakland. 
Calif. 

An  important  addition  to  the  com- 
fort of  the  travelling  public  in  the 
West  is  seen  in  the  many  innovations 
of  the  new  Hotel  Leamington,  Oak- 
land. 

Situated  in  the  heart  of  downtown 
Oakland  with  an  inspiring  view  of 
Lake  Merritt,  the  new  hotel  is  said  to 
express  "all  that  is  recent  in  hotel 
comfort." 

Both  construction  and  manage- 
ment of  the  hotel  of  today  are  con- 
stantly being  improved.  The  Leam- 
ington, recently  constructed,  has  been 
made  to  incorporate  the  latest 
achievement  in  hotel  convenience  and 
comfort.  While  not  the  largest,  it  is 
regarded  as  one  of  the  most  com- 
pletely-appointed in  the  country. 

In  harmony  with  the  trend  of  the 
hotels  of  today,  which  are  more  and 
more  becoming  social  centers  in  the 
communities  they  serve,  special  pro- 
vision has  been  made  for  social  en- 
tertainment, at  the  new  hotel.  There 
are  ten  spacious  banquet  rooms,  a 
ballroom  50x150  feet  in  size  with  a 
stage,  and  capable  of  seating  1000 
people.  The  spacious  mezzanine  with 
loggias  for  bridge  and  overlooking 
the  lobby  is  already  a  favorite  meet- 
ing place  for  local  people,  as  well  as 
travellers  en  tour.  Large  airy  bed- 
rooms, every  one  with  an  outside 
view  and  a  bath  or  shower,  are  deco- 
rated and  furnished  according  to  the 
modern  trend.  In  the  basement,  the 
garage,  quickly  reached  by  elevator, 
adds  another  convenience  rendered 
necessary  by  modern  life. 

As  in  architectural  beauty  and 
physical  surroundings,  so  too,  in  the 
spirit  of  the  hotel.  "It  is  our  aim," 
stated  Fay  F.  Glover,  manager  of  the 
hotel,  in  a  recent  message  to  the  pub- 
lic, "that  the  Leamington  shall  al- 
ways play  an  important  part  in  the 
life  and  gaiety  of  the  community — 
reflecting  the  hospitality  of  the  peo- 
ple of  the  Eastbay.  The  new  facilities 
for  entertainment  which  the  hotel  of- 
fers will  always  keep  it  the  center  of 
Eastbay  life  and  social  activity. 

"To  extend  hospitality  to  strangers 
who  come  to  the  Eastbay  is  an  im- 
portant mission,  the  responsibility  of 
which  the  Leamington  realizes.  No 
efforts  are  spared  in  making  these 
people  feel  at  home  with  true  East- 
bay  hospitality. 

"This  same  hospitality  is  extended 
to  Eastbay  people  themselves.  East- 
bay  residents  are  made  to  feel  that 
the  hotel  is  as  much  their  hotel  as 
anyone  else's.  They  are  free  to  use 
its  lobby  or  mezzanine  at  all  times, 
or  they  are  gladly  shown  other  sec- 
tions of  the  building." 

Glover  is  one  of  the  most  popular 


San  Francisco  News  Letter 

and  efficient  young  hotel  executives 
on  the  coast.  He  was  formerly  con- 
nected with  the  Grand  Hotel  of  Yoko- 
homa,  the  Whitcomb  of  San  Francis- 
co, Feather  River  Inn,  Casa  de  Ma- 
nana  at  La  Jolla  and  Bishop's  Lodge 
at  Santa  Fe.  Considerable  of  the 
popularity  of  the  Leamington  is  due 
to  his  experience  and  natural  abilities 
in  serving  the  interests  of  guests,  as 
well  as  the  friendly  co-operation 
which  he  extends  to  all  who  visit  the 
hotel. 

The  hotel  is  a  beautiful  eleven- 
story  building  on  Nineteenth  and 
Franklin  streets,  Oakland,  and  has 
300  guest  rooms  in  addition  to  ban- 
quet rooms,  ballrooms,  coffee  shop 
and  dining  room. 


The  Ahwahnee  to  open  up  in 
Yosemite 

Sophisticated  society  is  waiting 
with  much  interest  the  opening  of 
the  new  and  exquisitely  appointed 
hotel,  the  Ahwahnee  in  the  upper  end 
of  the  Yosemite  Valley,  near  Mirror 
Lake,  which  has  been  set  tentatively 
at  July  14.  Several  cabinet  officers 
will  come  west  from  Washington  for 
the  occasion,  and  a  number  of  parties 
have  already  been  organized  among 
the  smart  set  here.  The  place  is  de- 
signed rather  for  the  travelled  and 
discriminating  than  as  a  flashy  dis- 
play of  rococco.  Phyllis  Ackerman 
and  Dr.  Arthur  Pope  have  had  full 
charge  of  the  decoration,  and  have 
ransacked  the  world  for  just  the 
right  piece  for  each  use. 

There  are  ninety-two  bedrooms, 
and  the  rest  of  the  building  is  taken 
up  by  community  rooms,  with  a  huge 
dining  room  facing  Yosemite  Falls. 
A  window  thirty-five  feet  high  and 
fifteen  wide,  frames  the  falls,  in  the 
dining  room.  Each  chamber  is  dec- 
orated in  individual  furnishings,  but 
all  of  them  emphasizing  the  primi- 
tive beauty  of  authentic  work,  either 
of  actually  primitive  peoples,  or  of 
the  peasants  of  the  more  civilized 
groups.  Even  the  table  linen  and 
the  bed  spreads  have  been  made  on 
hand  looms,  and  the  rugs  are  all  from 
a  private  collection,  garnered  in  all 
parts  of  the  world. 

The  Ahwahnee  will  remain  open  all 
the  year  round,  but  naturally  the  sea- 
son immediately  following  the  open- 
ing will  be  very  gay.  There  will  not 
be  the  slightest  attempt  to  appeal  to 
a  large  number  of  guests.  The  lim- 
ited number  of  the  accommodations 
and  the  high  standards  of  service 
will  prohibit  that.  The  large  num- 
ber of  registrations  already  on  file 
for  the  opening  date  includes  many 
of  the  most  discriminating  members 
of  the  smart  set  of  San  Francisco 
and  the  peninsula. 


Transcontinental  Highway  Edition,  1927 


61 


fft^t^^^^ 


San  Francisco  always  charms  the  visitor.  Its  wealth  of 
attractions,  its  springtime  climate  afford  a  constant  source 
of  enjoyment. 

A  visit  to  San  Francisco  will  be  all  the  more  pleasant  if  you 
stay  at  the  Hotel  Canterbury.  For  here  sincere  hospitality, 
distinction  in  food  and  service,  a  dining  room  opening  into 
a  glorious  garden,  ideal  location  unite  to  make  it  a  hotel 
with  the  personality  of  a  well-appointed  home. 


Ctmtertrorj) 

750  SUTTER  STREET 
JAN  FRANCISCO 

EMILIE  LONG, 

LESSEE 


/-fe^-i 


62 


San  Francisco  News  Letter 


J*  & 


TAHOE  T  AVER  8 


Summer  Season  May  28th        ^^^t 

L  A    IK    IE        T  A    H   O    E   ,     C  A    I     I     f    <  »    P 


77>e  Lake  of  the  Sky 

Situated  in  the  high  Sierras.  Set  in  a  cradle  of  magnificent  mountain 
peaks.  Lake  Tahoe.  Rustic,  simple,  comforting  and  distinctive.  Tavern. 
Surrounded  by  age  old  pines,  banked  high  with  richly  colored  cultivated 
wild  flowers.  TAHOE  TAVERN.  Days  of  sunshine  tempered  with  cool 
breezes.  Open  summer  and  winter.  Golfing — fishing — hunting— swim- 
ming —  motoring  —  horseback-riding  —  motor-boating.  The  delightful 
Casino  with  Anson  Weeks  orchestra.  The  center  of  all  activities  of  the 
Lake  region.  Direct  by  Southern  Pacific  Railroad  and  automobile. 
Winter  season  starts  December  22nd.  Early  reservations  for  Christmas 
and  New  Years  suggested.   Sleighing — snow  carnival — tobogganing. 


oA  D'M'Linnard  Hotel 


II  A 


°3€?° 


D.    M.    LlNNARD, 

President  and  Director 


J.  T.  (Jack)  Mathews, 
Resident  Manager 


Transcontinental  Highway  Edition.  1927 


One  of  the  West's 
Jine  Hostelries  . . . 


•  11' 

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t  j»i"  *y* 

on 

^***mWl      tET5m^m+.«:.  / 

Overlooking 

One  of  the  World's 
Greatest  Views .  *  * 


A  T  your  feet,  a  great  panorama  of  hills  and  harbor 
■**•  .  .  .  Oakland,  Berkeley,  San  Francisco,  the  Bay 
and  the  Golden  Gate  .  .  .  sight  of  great  ships  steam- 
ing to  port . . .  near  at  hand,  the  green  of  semi-tropical 
plants  and  shrubs;  brooks;  invigorating  ocean  air, 
fresh  from  the  sea  ...  at  night,  a  fairyland  of  twink- 
ling lights  .  .  . 

Such  are  a  few  of  the  many  scenes  enjoyed  by  guests 
at  Hotel  Claremont  and  yet,  easily  and  quickly  within 
reach  are  the  cities  of  the  Bay  region  with  their  many 
interests  and  attractions.  The  Claremont  ideally 
combines  metropolitan  convenience  with  the  rest  and 
quiet  of  a  mountain  resort. 

Situated  on  the  edge  of  the  Berkeley  hills  amid  beau- 
tiful grounds,  26  acres  in  extent,  containing  plants 
and  shrubs  from  all  parts  of  the  world  and  gardens 
made  famous  by  international  travel  authorities. 
Golf,  tennis,  riding;  playgrounds.  Rapid  transporta- 
tion to  all  theatre  and  shopping  centers  of  the  East- 
bay  cities;  20-minute  electric  train  service  to  San 
Francisco  direct  from  the  Hotel  grounds. 

Little  wonder  that  the  Claremont  is  favored  by  many 
as  a  cool  retreat  during  the  summer  months,  or  as 
shopping  headquarters,  winter  or  fall.  The  center  of 
culture  and  refinement  in  the  University  City,  yet 
with  remarkably  moderate  rates  —  $2  up;  monthly 
rates  on  request.  For  information,  write  Noah  W. 
Gray,  Manager. 


HOTEL      CLAREMONT 

BERKELEY,  CALIFORNIA  [at  the  foot  of  tunnel  road] 
"Where    the    Hospitality    of  the    West    Prevails" 


64 


San  Francisco  News  Letter 


T  J  ERE,  'mid  life  and  gaiety  ...  in  Oakland's 
■*■  ■*■  newest  hotel,  and  one  of  the  finest  in  the 
West,  those  who  come  to  the  Bay  region  are 
entertained  with  true  Eastbay  hospitality. 
Make  the  new  Leamington  your  headquarters 
the  next  time  you  are  in  the  Bay  region.  See 
the  Arion  Trio  broadcasting.  View  the  many 
attractions  of  Oakland's  newest  hotel.  You 
can  enjoy  the  superb  comforts  of  this  new 
distinctive  hostelry  at  no  higher  than  the 
average  hotel  rates. 


s 


Situated  in  the  heart  of  Oakland's  business, 
theatre  and  shopping  district.  Commanding  a 
view  of  Lake  Merritt  and  the  Bay  region.  One- 
half  block  from  ferry  trains.  Garage  in  base- 
ment reached  directly  from  rooms  by  elevator. 
All  large,  airy  outside  rooms  —  every  room 
with  bath  or  shower.  For  those  to  whom  min- 
utes count,  the  Hotel's  own  coffee  shop.  For 
those  who  prefer  to  linger  amid  beautiful  sur- 
roundings, the  beautiful  new  Castilian  Dining 
Room.  One  of  the  most  beautifully-appointed 
hotels  in  the  West.   Moderate  rates. 


FAY  F.  GLOVER,  MANAGER 


THE      LEAMINGTON 


FRANKLIN  AT  NINETEENTH,  OAKLAND,  CALIFORNIA 


Transcontinental  Highway  Edition    1927 


65 


Loaded  to  capacity  and  more,  two  six-cylinder  Fageols  such  as  shown  above  keep  the  town 
of  Westwood,  California,  supplied  with  fresh  meat,  vegetables  and  provisions. 


Dependability  and  Long  Life 

It  is  an  old  saying-  that  no  Fageol  has  ever  worn  out,  and  this  is 
evidenced  by  the  fact  that  the  first  Fageol  ever  built  is  still  running 
and  earning  profits  for  its  owners. 

Dependability  has  been  built  into  Fageol  trucks  from  the  first 
and  developments  made  and  perfected  by  this  company  have  been 
copied  by  the  entire  industry. 


MANUFACTURED  BY 


E 


AGEOL 

COMPOUND  TRUCKS 


Hageol"  Motors  [ompany 

OAKLAND,  CALIFORNIA 


66 


San  Francisco  News  Letter 


^Modification  Means  Temperance 

Says  the  Business  Man 


>> 


Send  for  Free  Booklet 

A  booklet  giving  a  history  of  the  Association  is  to  be 
had  lor  the  asking.  The  following  five  questions  arc- 
fully  answered  in  this  booklet: 

1.  Who  are  your  members.  National  and  Local? 

2.  What  as  to  your  finances  and  accounting  ? 
What  is  your  purpose  and  program? 

4.  What  have  you  accomplished? 

5.  What  are  your  chances  for  success? 

Write  for  a  copy  of  this  booklet  today.    It's  free. 


■Wt 


hat 


you 


can  do 


Every  man  who  is  sincere  in  his  belief  that  the 
Volstead  Act  is  not  the  solution  of  the  so-called 
"liquor  evil"  can  strike  a  blow  at  the  present 
prohibition  regime  by  becoming  a  working  mem- 
ber in  this  anti-prohibition  cause.  Remember, 
this  Association  stands  unalterably  opposed  to 
the  return  of  the  saloon. 

We  believe  that  a  modification  of  the  Volstead 
Law  to  permit  the  manufacture  of  light  wines 
and  beer  is  a  real  solution  to  the  most  grave 
problem  that  the  nation  has  ever  faced— Pro- 
hibition. 

COUPON 


E.  F.  Wilbur,  Executive  Secretary, 
Association  Against  Prohibition  Amendment. 
Balboa  Building, 
San  Francisco,  California, 

Enclosed  please  find  85  for  one  year's  Sustaining 
Membership  in  your  Association. 


-y: 


'ES.  I  did  vote  for  Prohibition.  I  thought  it 
would  reduce  crime  and  taxes  ...  do  away 
with  hard  liquor  for  all  time.  It  has  done 
none  of  these  things  .  .  .  has  failed  miserably.  It 
seems  to  have  made  a  nation  of  hard  drinkers  out  of 
a  nation  which  was  rapidly  finding  true  temperance 
through  an  ever-increasing  use  of  wines  and  beer. 

"Of  course,  through  an  easily  changeable  interpre- 
tation of  one  section  of  the  Volstead  Act,  we  are 
allowed  to  make  200  gallons  of  so-called  'fruit- 
juices'  (which  turn  into  wine)  for  home  consump- 
tion. But  most  of  us  haven't  the  knowledge  or  the 
time  to  make  that  sort  of  'wine'  even  though  it  be 
wholly  legal  to  do  so. 

"And  those  who  were  finding  temperance  in  beer 
.  .  .  can  neither  make  nor  buy  that  beverage  .  .  . 
legally  or  otherwise  .  .  .  and  'home  brew'  certainly 
is  not  acceptable. 

"To  me,  Modification  means  Temperance.  That's 
why  I  joined  the  Association  Against  the  Prohibition 
Amendment  and  am  encouraging  my  friends  to  join. 
I  want  to  see  temperance  legislation  put  into  the 
Volstead  Act." 

That  statement  is  typical  of  the  thousands  received 
every  month  from  business  men,  professional  men, 
laboring  men  and  from  women's  clubs  and  homes. 
It  shows  the  growing  wave  of  sentiment  against  Pro- 
hibition and  for  light  wines  and  beer. 

ASSOCIATION  AGAINST 

The  PROHIBITION  Amendment 

( A  National  Organization) 

California  Division — 519  Balboa  Building 
San  Francisco,  California 


Transcontinental  Highway  Edition,  1927 


67 


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68 


San  Francisco  News  Letter 


Famous  cuisine 
thoughtful  ser- 
vice .  . .  centrally  lo* 
cated  accommoda- 
tions win  your  heart' 
iest  approval  of  the 
Alexandria. 

RATES,  per  Day,  Single. 
European  Plan 

120  rooms  with  running  water  £2.50  to  #4.00 
220  rooms  with  bath  .  .  .  3.50  to  5.00 
170  rooms  with  bath     .     .     .     6.00  to    8.00 

Double,  #4.00  up 

ALSO   a  number  of  large  and    beautiful  rooms  and 

suite*,  tome  in  period  furnishings  with  grand  piano, 

fireplace  and  balh,  $10  up 


Hotel 

Alexandria. 


Los  -Angeles 


Large  and  well  equipped  Sample  Rooms. 

Rancho  Golf  Club  available  to  all  guests 

<Ptease  'write  for  booklet.  HAROLD  E.  LATHUOP.  Manager 


assadoi^ 


Los    Aixgieles 


to  enjoy  Southern  California's  glorious  summer 
climate  this  year  at  this  world-famous  hotel. 

CARL  VAN  VECHTEN 

Famous  Author,  writing  in  VANITY  FAIR,  says: 

The  Ambassador  is,  I  should  think,  one  of  the  very  best  hotels  in 

the  world.    The  service  is  superlative,  the  food  divine,  the 

courtesy  of  management  and  employees  unfailing." 

In  the  wide  range  of  its  attractions,  the 
Ambassador  likewise  excels.  Superb, 
27-acre  park,  with  miniature  golf  course 
and  open  -  air  plunge.  Riding,  hunting 
and  all  sports,  including  privileges  of 
Rancho  Golf  Club.  Motion  picture  the- 
ater and  25  smart  shops  within  the  hotel. 
Dancing  nightly  to  the  music  of  the  fa- 
mous Cocoanut  Grove  orchestra. 

Moderate  Summer  Rates 

Attractive  rooms  with  bath  as  low  as  $5, 
$6  and  $7  a  day  single,  from  §7.00  double. 


Q 


WRITE  for  Chef's  Booklet  of 
Calif.  Recipes  and  Information. 
BEN     L.    FRANK.    Manacer 


ffifc 


The  Golden  Gate  Ferry 
Schedule  Between 

SAN  FRANCISCO-SAUSALITO 


Summer  Schedule  t 

0  Oct.  1st,  IU27. 

Subject    to 

change 

without    notice. 

Boats  leave  S.  F., 

Boats  leave 

Sausal'ito 

Foot  of  Hyde  St. 

Foot  of  Water  St. 

5:00  A.M. 

5:00  A.M. 

5:30     " 

5:30 

tt 

6:00     " 

6:00 

tt 

6:30     " 

6:30 

tt 

7:00     " 

6:50 

(( 

7:20     " 

7:10 

it 

7:40     " 

7:30 

a 

Then  everv  twenty  (20)  minutes  until 

7:00  P.M.  6:30  P.M. 

Then  every  half  hour  (30  minutes)  until 

10:30  P.M.  11:00  P.M. 

Then  hourly  until 

1:30  P.M.  2:00  A.M. 

ALL  BOATS  CARRY  AUTOMOBILES 

Extra  boats  Saturdays,  Sundays,  Holidays  and  such 

other   times   as   traffic   warrants.     Seven    (7)    boats 

ready  for  service  on  this  run. 

A  complete   Dining  Service   is  offered   on   board  all 

boats. 

Golden  Gate  Way  always  the  shortest  way. 


The  Golden  Gate   Ferry 
Schedule  Between 

SAN  FRANCISCO-BERKELEY 


Summer  Schedule  to  Oct.  1st,  1927. 

Su 

bject    to 

change 

without    notice. 

Boats  leave  S.  F., 

Boats  leave  Ber 

Foot  of  H.\ 

'de  St. 

Foot  of  Univ.  i 

4:30  A 

.M. 

4:30A.M 

5:00 

" 

5:00     " 

5:30 

" 

5:30     " 

6:00 

" 

6:00     " 

6:30 

" 

6:30     " 

7:00 

«t 

7:00     " 

7:15 

" 

7:15     " 

7:30 

" 

7:30     " 

Ave. 


Then  every  fifteen  (15)  minutes  until 

7:00  P.M.  7:00  P.M. 

Then  every  half  hour  (30  minutes)  until 

9:30  P.M.  9:30  P.M. 

Then  hourly  until 

3:30  A.M.  3:30  A.M. 

Experience  the  thrill  of  driving  more  than  half  way 
across  San  Francisco  Bay  on  our  concrete  causeway. 

ALL  BOATS  CARRY  AUTOMOBILES 

Extra  boats  Saturdays,  Sundays,  Holidays  and  such 

other  times  as  traffic  warrants. 

A  complete   Dining  Service   is  offered   on   board  all 

boats. 

Golden  Gate  Way  always  the  shortest  way. 


The  Direct  Vallejo-San  Francisco  Ferry 

(Formerly   Monticello   Line) 

Schedule  Between 

SAN  FRANCISCO- VALLEJO 


Boats  leave  S.  F., 

Foot  of  Clay  St. 

7:00  A.M. 

Boats  leave  Vallejo 
Foot  of  Georgia  St. 

7:00  A.M. 

9:00     " 

9:00     " 

11:00     " 

11:00     " 

1:00  P.M. 

1 :00  P.  M. 

3:00     " 

3:00     " 

5:00     " 

5:00     " 

7:00     " 

7:00     " 

9:00     " 

9:00     " 

=  11:15     " 

11:15     " 

'Sundays  and  Holidays  only 

ALL  BOATS  CARRY  AUTOMOBILES 

A  complete   Dining   Service   is  offered   on   board   all 

beats. 

Running  time,  l3i  hours.   Avoids  congestion  of  small 

towns,  saves   two    (2)   ferry  fares  and   thirty   miles 

of  tedious  driving. 

To  Napa,  Calistoga  and  Lake  County  resorts,  this  is 
the  easy,  comfortable  way  to  go. 
No  traffic  cops,  no  dangerous  curves,  just  \%  hours 
of  solid  comfort  on  the  smooth  waters  of  San  Fran- 
cisco Bay.  This  service  now  operated  by  Golden 
Gate  Ferries  Company. 


A    LL  Vallejo  boats  connect  with  California  Tran- 
l\    sit   Super  Motor  Coaches  at  Vallejo  for  Fair- 
field, Vacaville,  Dixon,  Davis  and  Sacramento. 
Boat  leaving  San  Francisco  at 

7:00  A.M.  connects  with    8:50  A.M.  stage  at  Vallejo 

9:00     "            "             "     10:50 ' 

11:00     "             "             "      12:50  P.M.      

1:00  P.M.        "            "        2:50 

3:00     "             "             "        4:50 

5:00 6:50 

Summer  rates  to  Sacramento,  through  join  agree- 
ment with   California  Transit  Company,  only   $2.50 
one  way,  round  trip  $4.00. 

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This  is  the  restful,  economical  way  to  go. 

Break  the  monotony  of  a  long  trip. 

Relax  and  enjoy  the  scenery.