Skip to main content

Full text of "Showmen's trade review"

See other formats 


* 


Scanned  from  the  collections  of 
The  Library  of  Congress 


Packard  Campus 
for  Audio  Visual  Conservation 
www.  loc.gov/avconservation 


I 


JAN  -8  IM2 

C0PY3IC 


REVIEWED  IN  THIS  ISSUE 


Hay  Foot 

Don't  Get  Personal 
Lady  for  a  Night 
Quiet  Wedding 


*  Complete  *  Every  Week  * 

BOOKING  GUIDES 

Begin  on  Page  39 


Vol.  35 


No.  24 


January  3 
19  4  2 


1942's  FIRST  BLESSED  EVENT! 

Flash  from  Milwaukee!  Here's  the  tip-off.  In  its  first  four  days  it's 
doing  243%,  topping  everything.  And  merrily  launched  with  400 
New  Year's  engagements  from  Coast- to-Coast!  Clear  the  calendar 
for  your  hold-over! 


&  MRS.  LEO  WILL 

KEEP  'EM 
ROLLING! 


SPENCER 

TRACY 

KATHARINE 

HEPBURN 


Norma 
SHEARER 


MELVYN 

DOUGLAS 

in  ^ »» 


*AN  of  the  *t£s  ^^tiVCRE  DAj^ 


More!  More!  More!  "The  Vanishing  Virginian,"  the  Surprise  Triumph  with  Frank 
Morgan,  Kathryn  Grayson  •  Ann  Sothern,  Red  Skelton  in  "Panama  Hattie"  •  Greer 
Garson,  Walter  Pidgeon  in  "Mrs.  Miniver"  •  Eleanor  Powell,  Red  Skelton  in  "Ship 
Ahoy"  «Spencer  Tracy,  Hedy  Lamarr,  John  Garfield  in  "Tortilla  Flat"  »Mickey  Rooney, 
Lewis  Stone  and  all  the  folks  in '  'The  Courtship  of  Andy  Hardy. ' '  And  More !  More !  More ! 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


Fighting  Back 


The  current  effort  of  Local  306  Operator's  Union  in 
New  York,  demanding  that  distributors  discontinue 
serving  non-306  theatres,  presents  a  fine  opportunity 
for  the  industry  to  show  it  will  not  be  pushed  around  by 
any  labor  union  with  a  fantastic  idea  of  dictatorship  of 
business  or  policies. 

Loew's  is  to  be  commended  for  the  filing  of  the  suit 
to  restrain  306  from  carrying  out  the  strike  threat  on 
this  issue.  Inasmuch  as  all  the  other  distributing  com- 
panies would  be  involved,  it  is  to  be  assumed  that  they 
too  are  lending  their  support  to  the  fight. 

Hasn't  this  business  been  pushed  around  enough  by 
some  of  the  unions  without  fighting  back?  Events  of 
the  past  few  years  proved  that  you  cannot  buy  everlast- 
ing peace  with  certain  labor  leadership  at  any  price  or 
through  any  concessions. 

T        ▼  ▼ 

The  March  of  Di  mes 

The  industry  as  a  whole  can  do  a  terrific  job  in  con- 
nection with  this  year's  March  of  Dimes  campaign. 
Theatremen  in  particular  are  being  asked  to  enroll  and 
cooperate  with  the  national  committee  so  that  we  can 
show  the  President  that  we  are  solidly  behind  this  mag- 
nificent, humanitarian  movement. 

Oscar  Doob's  publicity  committee  has  prepared  an 
effective  press  book  that  will  make  the  "cooperation"  a 
simple  task.  So  if  you  have  the  urge  to  do  your  bit  for 
the  industry  and  the  campaign,  obtain  a  copy  of  the 
press  book  and  get  started  quick  so  that  your  plans  will 
be  complete  when  the  drive  opens. 

In  next  week's  issue,  STR's  famed  staff  of  exploitation 
experts  will  carry  a  special  SHOWMAN ALYSIS  on 
how  to  make  your  campaign  both  outstanding  and  suc- 
cessful in  every  respect. 

Get  busy,  theatremen,  here's  your  chance  to  show  the 
whole  country  what  the  movie  industry  can  do  for  a 
worthy  cause. 

▼        ▼  ▼ 

Sab  otage  the  Sabotage 

Allied's  Col.  Cole  reiterates  his  claim  that  the  decree 
is  being  sabotaged  through  various  forms  of  violations. 
If  this  is  true  then  the  Colonel  must  be  in  possession  of 
definite  and  verified  instances  of  such  violations. 

There  is  only  one  way  we  know  of  to  put  an  end  to 
this  condition,  wherever  it  exists,  and  that  is  through 
direct,  out-in-the-open,  charges  against  the  individuals 
and  companies  involved. 

Continued  reference  to  violations  not  brought  into  the 


open  will  never  result  in  a  clarification  of  some  mistaken 
ideas  among  certain  salesmen  that  they  are  expected  to 
get  away  with  as  much  as  possible  so  long  as  they  don't 
involve  their  employers.  We  honestly  believe  that  the 
participating  companies  want  to  live  up  to  the  letter  of 
the  decree  but  can't  always  control  the  efforts  of  some 
employes  who  are  out  to  make  records  for  themselves. 

Let's  all  make  a  New  Year  resolution  to  stop  the  smoke 
screening  and  fight  our  battles  out  in  the  open. 


More  ASCAP  Messes 

The  music  tax  situation  in  Nebraska  is  rapidly  becom- 
ing a  worse  headache  under  the  anti- ASCAP  legislation 
than  before  the  law  was  enacted.  ASCAP,  it  seems,  has 
worked  out  some  cute  tricks  to  worry  the  theatremen 
and  ultimately  get  them  to  have  the  bill  repealed. 

Despite  the  fact  that  conditions  have  changed  com- 
pletely since  that  day,  long  ago,  when  the  Supreme 
Court  upheld  the  ASCAP  claim  for  a  seat  tax,  and  which 
they  have  thrived  on  now  for  almost  a  generation,  no 
exhibitor  organization  has  considered  it  important 
enough  to  start  an  action  to  try  and  get  a  new  ruling  for 
relieving  theatres  of  this  unwarranted  burden. 

It  is  our  contention  that  only  theatres  employing  live 
talent  should  be  asked  to  pay  the  music  seat  tax.  No 
theatre  playing  straight  pictures  should  be  called  upon  to 
pay  a  seat  tax  for  the  film  they  contract  and  pay  for. 
The  music  on  those  films  was  originally  paid  for  when 
recorded.    One  payment  to  ASCAP  is  plenty. 


Happy  New  Year 


Business  barometers  read  favorably  for  the  start  of  a 
war-torn  New  Year.  In  our  industry  the  New  Year  is 
ushered  in  with  an  abundance  of  fine  pictures.  There 
is  no  need  of  listing  them  here.  Just  glance  over  current 
and  coming  release  schedules  and  you'll  see  them. 

So  our  advice  for  the  New  Year  is  simple.  1.  Don't 
forget  "priorities"  and  watch  your  equipment  carefully. 
2.  Book  and  play  your  pictures  so  as  to  get  the  most  out 
of  every  one  of  them.  3.  Get  behind  all  worthy  drives 
on  behalf  of  the  country.  4.  Turn  over  a  new  leaf  and 
work  with,  not  against,  your  competitors.  5.  Make 
1942  outstanding  in  show-merchandising;  make  your 
show-selling  consistent  with  box-office  potentialities. 
6.  If  your  admissions  are  too  low,  jack  them  up  a  nickel 
or  a  dime.    You'll  have  to  do  this  eventually  anyway. 

—"CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


Industry  Mulls 
Priority  Rules 


Requirements  Are  Being 
Studied  by  Film  Executives 

The  many  announcements  of  the 
priorities  board  are  causing  consid- 
erable conjecture  among  the  better 
informed  executives  of  film  produc- 
tion. Just  how  some  of  the  re- 
quirements are  to  be  interpreted  and 
what  construction  is  to  be  placed  on 
the  stipulations  as  to  violation  are 
being  studied  carefully. 

It  is  certain  that  to  secure  re- 
lease of  materials  under  the  juris- 
diction of  the  board  it  will  be  neces- 
sary to  give  evidence  of  value  to 
the  general  public  to  compare  to  the 
need  for  the  use  of  such  materials 
in  war  industries  or  other  emer- 
gency undertakings. 

A  great  deal  depends  on  the  form 
of  evidence  that  is  to  be  demanded 
and  there  are  many  who  believe  that 
the  restrictions  could  be  reflected  in 
practically  all  departments  of  the 
industry.  For  one  thing,  waste  will 
be  entirely  eliminated  and  every 
effort  exerted  to  get  the  very  ut- 
most out  of  every  unit  of  material 
required.  Production  will  be  strict- 
ly supervised  with  a  view  of  evading 
unnecessary  footage  and  every  pre- 
caution will  be  taken  to  reduce  de- 
mands to  the  lowest  possible  mini- 
mum consistent  with  the  making  of 
good  entertainment. 

The  selection  of  stories,  casts, 
and  assignments  for  directorship  and 
supervision  will  also  come  in  for  a 
lot  more  attention  than  has  been 
given  previously.  The  possibilities 
of  general  public  appeal  of  all  ele- 
ments of  proposed  production  will  be 
thorough,  and  it  is  very  unlikely  that 
films  of  factional  appeal  or  those 
whose  possibilities  of  success  at  the 
box  office  are  in  any  way  doubtful 
will  ever  break  through  the  re- 
straining barriers. 


Distribs  'Sabotage'  Decree 
Gains,  Cole  Declares 

Dallas— Colonel  H.  A.  Cole,  Na- 
tional Allied  president,  declared  this 
week  that  "the  small  gains  made 
possible  under  provisions  of  the 
consent  decree  are  being  at  best 
most  reluctantly  granted  by  the  field 
forces  of  various  distributors,  and 
at  the  worst  (and  more  frequentlv) 
are  being  evaded  and  sabotaged." 


DIETZ  RAPS  INDUSTRY'S  CRITICS 

In  Liberty  Magazine's  first  issue  of  1942  Howard  Dietz  of  MGM  smacks  back 
hard  at  the  critics  who  seem  unwilling  to  give  the  movies  a  break  comparable 
to  the  other  arts.  Dietz  is  expert  in  selecting  instances  from  other  activities  to 
illustrate  his  point  and  builds  up  a  mighty  strong  case  for  everybody  in  the  pro- 
duction end  of  the  business. 

In  support  of  his  contention  that  "the  men  who  make  movies  have  more  sense 
than  those  who  take  them  to  task,"  the  MGM  executive  points  to  some  of  the 
many  fine  film  documens  that  have  come  out  of  Hollywood  as  compared  to  the 
lesser  number  of  fine  books,  outstanding  plays  and  prize  masterpieces  of  art 
that  have  been  given  to  the  world  during  the  past  25  years.  The  comparison  is 
one  of  which  the  picture  industry  can  be  proud. 


Would  Unionize  Operators 

Local  306  Prexy  Declares  IATSE  Will  Attempt  to  Make 
N.  Y.  C.  100%  Union;  Fight  Seen  on  Loew's  Injunction 


Action  of  ASCAP 
Irks  Theafremen 

Nebraska  Seen  as  Testing 
Ground  for  Possible  Suits 


Triples,  Premiums  Decline 
In  Windy  City  Territory 

Chicago — Only  five  theatres  here 
are  still  resorting  to  the  exhibi 
tion  of  triple  bills.  The  use  of  pre 
miums  is  also  on  the  decline  and 
week-end  "flesh"  shows  are  more 
than  holding  their  own.  Warner 
theatres  in  this  territory  are  ex- 
pected to  increase  the  use  of  bands 
and  acts  next  year. 


Schlesinger  in  New  York 

Leon  Schlesinger,  Warner  cartoon 
producer,  is  in  New  York  from  Hol- 
lywood for  a  two  weeks'  visit. 


Making  his  biennial  report  this  week,  Joseph  D.  Basson,  presi- 
dent of  Local  306  IATSE,  in  addition  to  reporting  salary  gains 
of  more  than  $2,750,000  and  346  new  theatres  under  contract, 
since  he  took  office  in  1935,  was  em- 
phatic in  asserting  that  every  effort 
would  be  put  forth  to  make  New 
York  City  100  per  cent  unionized  for 
I A  projectionists. 

Basson  declared  that  the  union  had 
no  intention  of  abandoning  its  plan 
for  a  contract  with  distributors  which 
would  permit  the  membership  to  re- 
fuse to  project  film  that  had  been, 
or  was  to  be,  exhibited  by  non-union 
operators. 

From  this  it  would  appear  that  the 
IA  local  intends  putting  up  a  fight 
to  the  finish  in  the  coming  injunction 
proceedings  recently  instituted  by 
Loew's  Inc. 

Loew's  Inc.  instituted  Sherman 
anti-trust  law  injunction  proceedings 
against  Local  306,  charging  that  the 
Union  is  trying  to  force  them  as  dis- 
tributors to  cease  serving  theatres 
employing  other  than  Local  306  pro- 
jectionists. 

According  to  the  suit  demands 
were  made  on  the  plaintiff  December 
11  that  it  license  its  films  only  to 
theatres  using  Local  306  operators 
and  ship  film  solely  through  IA  un- 
ions. The  union  is  threatening  im- 
mediate strike  in  the  65  Loew's 
metropolitan  theatres ;  the  home  of- 
fice projectionists  and  New  York 
exchange  of  the  company ;  a  walkout 
by  all  other  IA  unions  including  the 
film  exchange  employes  Local  B51 
of  the  IATSE  and  affiliated  unions 
of  Loew's  West  Coast  studios. 

The  complaint  states  that  there 
are  about  60  independent  theatres  in 
New  York  that  do  not  employ  Local 
306  projectionists  and  that  they  rep- 
resent a  revenue  of  approximately 
$400,000  per  year  to  Loew's.  The 
cost  of  closing  Loew's  65  metropoli- 
tan theatres  it  is  estimated  would 
cost  the  company  $400,000  per  week. 

At  present  film  is  shipped  through 
common  carriers,  express  or  parcel 
post.  It  is  claimed  that  the  IATSE 
and  306  are  forcing  the  issue  upon 
Loew's  preliminary  to  making  simi- 
lar demands  on  other  major  and 
minor  distributors."; 

It  is  claimed  that  such  a  contract 
would  force  the  company  to  interfere 
in  the  internal  affairs  of  independent 
exhibitors.  In  addition,  it  is  said, 
compliance  with  the  demand  would 
be  a  violation  of  the  equity  consent 
decree  which  forbids  restricting  the 
distribution  of  product. 


The  recent  decision  of  ASCAP 
officials  in  New  York  to  free  its 
members  as  far  as  the  State  of 
Nebraska  is  concerned  is  making 
exhibitors  of  that  state  pessimistic. 
The  ASCAP  action  permits  mem- 
bers to  take  steps  to  protect  them- 
selves as  individuals  against  music- 
user  infringements  of  their  copy- 
righted compositions. 

There  seems  little  doubt  that 
Nebraska  will  be  used  as  a  testing 
ground,  even  though  the  cost  of 
any  action  brought  far  exceeds  its 
local  worth.  If,  by  making  one  big 
mess  of  obligations  and  copyrights, 
with  accompanying  suits,  in  Neb- 
raska, together  with  the  necessity 
for  individual  contracts,  the  mem- 
bers of  ASCAP  prove  that  the  old 
blanket  contract  is  simpler,  less 
costly,  and  far  less  of  a  headache, 
it  will  go  a  long  ways  toward  dis- 
couraging the  legislatures  of  other 
states  from  touching  the  matter. 

When  the  U.  S.  Supreme  Court 
ruled  that  ASCAP  could  be  regu- 
lated by  the  various  states  and  that 
its  monopolistic  tendencies  should  be 
broken,  the  exhibitors  reached  the 
misunderstood  conclusion  that  they 
owed  nothing  to  the  organization  or 
its  members.  The  decision,  they 
felt,  was  a  clean  bill  of  health,  with 
no  more  of  the  10  cents  per  seat 
assessment  that  had  been  common. 
It  now  begins  to  look  as  though  ex- 
hibitors in  those  states  not  having 
anti-ASCAP  laws  are  better  off. 


No  Double 
Trust  Trials 


Gov't  Won't  Prosecute 
Two  Cases  Simultaneously 

Buffalo  —  Government  guarantees 
that  the  "little  three"- — Universal, 
United  Artists  and  Columbia — will 
not  be  required  to  defend  themselves 
simultaneously  in  the  New  York 
equity  suit  and  the  action  against 
Schine  for  violation  of  the  Sherman 
anti-trust  laws  here,  were  given 
this  week  by  Seymour  Simon,  spe- 
cial assistant  to  the  Attorney  Gen- 
eral. 

Simon  represented  the  Govern- 
ment at  the  hearing  of  a  motion  by 
Willard  S.  McKay,  of  New  York, 
Schine  counsel,  for  reconsideration 
of  the  court  order  setting  down  the 
Schine  action  for  trial  beginning 
March  30. 

The  New  York  equity  suit  is  re- 
ported as  being  on  the  calendar  be- 
fore Federal  Judge  Henry  W.  God- 
dard  in  New  York  City  to  start  on 
February  16th. 

The  possibility  of  two  suits  of  simi- 
lar portent  going  on  at  one  time 
presented  a  large  and  throbbing 
headache  to  Universal,  Columbia  and 
United  Artists,  who  faced  the  neces- 
sity of  dividing  its  counsel  to  take 
care  of  both  actions,  a  move  that 
would  have  detracted  from  the  effi- 
ciency of  the  handling  of  each  pro- 
cedure. 

Federal  Judge  John  Knight  of 
Buffalo,  who  heard  the  Schine  mo- 
tion, while  reserving  decision,  gave 
indication  that  he  looked  with  favor 
on  the  proposal  of  Seymour  Simon 
to  guarantee  the  defending  picture 
companies  full  court  representation  at 
both  suits. 


To  Handle  Anti-Nazi  Pic 

PRC  announces  that  it  will  han- 
dle "Hitler — Beast  of  Berlin,"  in 
New  York.  The  picture  is  from 
Shepard  Traube's  "Goose  Step." 


SHOWMEN'S 

Trade     /fSi$s  Review 


Vol.  35,  No.  24 


Jan.  3, 1942 


Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 


Schwartz  Appointed  to 
New  RKO  Theatres  Post 

Sol  Schwartz,  who  has  been  han- 
dling the  Bronx  and  Fast  Side  Man- 
hattan theatres  for  RKO,  is  to  head 
the  newly  created  out-of-town  thea- 
tres division  for  the  company  ac- 
cording to  an  announcement  of 
Charles  W.  Koerner,  general  man- 
ager. 


Published  every  Friday  by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York  City.  Telephone  BRyant  9-5606. 
Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager; 
Harold  Rendall,  Equipment  Advertising 
Manager;  West  Coast  Office,  Guaranty 
Bide.,  6331  Hollywood  Blvd.,  Hollywood. 
Calif.,  Telephone  Hollywood  1390,  Ann 
Lewis,  manager;  London  Representative, 
Milton  Deane,  185  Fleet  St.,  London 
E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Syd- 
ney, Australia.  Subscription  rates  per 
year:  $2.00  in  the  United  States  and 
Canada;  Foreign,  $5.00.  Single  copies, 
ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  second  class  matter 
February  20.  1940,  at  the  Post  Office  at 
New  York,  N.  Y.,  under  the  Act  of  March 
3.  1879.  Contents  copyrighted  1942  by 
Showmen's  Trade  Review,  Inc.  Printed 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York  City 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


HOLIDAY  BOOM  INDICATES  BOX-OFFICE  UPSWING 


Balaban  Sees  End  of 
War  Jitters;  Broadway 
Houses  Draw  Heavily 

It  now  looks  as  though  the  war 
scare  which  put  the  skids  under 
box-office  receipts  throughout  the 
country  a  couple  of  weeks  ago  was 
only  the  lull  preceding  a  gale  of 
attendance  that  promises  to  set  new 
records  when  the  full  impact  of  re- 
awakened interest  in  mo-vie  enter- 
tainment arrives. 

Barney  Balaban  of  Paramount  this 
week  stated  that  theatre  box-offices 
throughout  the  country  are  showing 
a  decided  recovery  from  the  war 
jitters.  He  declared  that  reports 
from  Paramount  theatre  associates 
show  a  sharp  upswing  in  business 
within  the  past  few  days.  The 
business,  he  said,  has  been  uniform 
regardless  of  whether  the  theatres 
are  on  the  Coast  lines  of  the  con- 
tinent or  in  the  interior. 

Along  Broadway  in  New  York  the 
boom  hit  all  the  big  houses  over 
the  holiday,  with  the  result  that  the 
lowest  increase  reported  was  20  per 
cent  over  last  year,  with  many  pic- 
tures setting  new  all-time  highs  for 
the  houses  they  are  playing. 

Most  talked-about,  perhaps,  is  the 
showing  of  "The  Shanghai  Gesture" 
at  the  Astor,  to  which  the  Arnold 
Pressburger  production  for  U.A. 
brought  more  than  31,000  people, 
paying  over  $17,000  to  see  the  film 
that  caused  none  of  the  critics  to 
coin  any  new  laudatory  adjectives — 
in  fact  most  all  of  the  New  York 
newspaper  reviewers  gave  the  pic- 
ture, in  terms  ranging  from  polite 
to  tw7o-fisted,  a  firm  panning.  The 
Astor  management  is  expecting  bet- 
ter than  25  G's  for  the  opening  week, 
which  is  terrific  for  this  house. 

The  Criterion,  with  "Sundown" 
marked  up  its  largest  week-end  at- 
tendance in  history  with  38,742  paid 
admissions.  "H.  M.  Pulham.  Esn.." 
in  its  second  week  at  the  Music  Hall 
went  above  the  100.000  mark  for  the 
Thursday  through  Sunday  period  and 
"Hellzapoppin"  opened  at  the  Rivoli 
to  business  25  per  cent  over  last 
year.  The  Strand  with  "You're  in 
the  Army  Now,"  went  25  per  cent 
over  last  year's  mark  and  the  Para- 
mount, playing  its  third  week  of 
"Birth  of  the  Blues,"  hit  an  at- 
tendance of  50.000.  "Tarzan's  Se- 
cret Treasure,"  at  the  Capitol,  "Look 
Who's  Laughing,"  at  the  Palace  and 
all  other  houses  reported  satisfactory 
business. 


Industry  Mobilizes  for  Big  Dimes  Drive 


Montague  Is  Chairman 
Of  Distribs'  Committee; 
States  Are  Lining  Up 

Nicholas  M.  Schenck,  national 
chairman  of  the  industry's  March  of 
Dimes  campaign,  last  week  announc- 
ed the  appointment  of  Leonard  H. 
Goldenson  as  chairman  of  the  Home 
Office  Committee.  Goldenson  has 
enlisted  the  following  executive 
heads  to  help  in  making  March  of 
Dimes  collections  in  all  home  of- 
fices in  New  York  City:  Herbert  J. 
Yates,  George  J.  Schaefer,  Joseph 
Bernard.  Thomas  Connors.  Joseph 
McLoughlin.  James  R.  Grainger. 
Gradwell  Sears,  Spyros  Skouras. 
George  Skouras,  Jack  Cohn,  Wil- 
liam Scully,  Herman  Robbins,  W. 
F.  Rodgers. 

The  appointment  of  Abe  Monta- 
gue as  chairman  of  the  Distribu- 
tors' Committee,  also  was  announc- 
ed. Montague  is  to  organize  the  na- 
tion's film  exchanges  in  cooperating 
with  the  March  of  Dimes.  Mam- 
exchanges  will  assign  salesmen  to 
contact  exhibitors  and  secure  pledges 
in  collaboration  with  state  and 
county  chairmen. 

The  important  part  that  motion 
picture  theatres  are  playine  in  the 
1942  March  of  Dimes  campaign  will 
be  emphasized  in  a  coast-to-coast 
radio  talk  by  Mrs.  Eleanor  Roose- 
velt on  January  19th.  The  broad- 
cast will  originate  in  Washington. 


Important  Dates 

Jan.  18-19:  Theatre  Owners  of  North 
and  South  Carolina  convention,  Charlotte. 

Jan.  30 :  Chicago  Reel  Fellows  Club 
Jinner  dance,  Congress  Hotel. 

Mar.  14:  Warner  Club  Banquet  and 
Ball,  Hotel  Waldorf  Astoria,  Xew  York. 


Polk,  James  Hughes,  Bob  Xelson,  H.  E. 
Gollogher,  L.  C.  Snyder,  Les  Xewkirk,  I 
E.  K.  Xaione,  Jr.,  C.  E.  Miller.  Luther 
Strong.  John  Greeve,  Stan  Stanfill,  Ben 
Fischer,  Ed  Xelson,  J.  H.  Roberts,  Bob  1 
Pennock,  Chas.  Diller,  Russell  Guild 
Walter  Janacke,  Sam  Cain,  Harlan  Coul 
ter,  Ray  Lousbury,  Bob  Smith,  Ros; 
Labart,  Lynn  Zorn.  Merle  Kessey,  M.  S 
Beach,  Bob  Huffman. 


N.  Y.  Exhibs  Join  Drive 

Gloversville — J.   Myer   Schine,  as  state 
chairman,   announces  the  organization  of 
26  northern  Xew  York  counties  for  the 
industry's    March    of    Dimes    campaign.  ; 
His  county  chairmen  are:   Lou  Golding 
and  C.  J.  Latta,  Albany ;  Xed  Korablite.  I 
Binghamton ;     Herb     Jennings,     Mayor  j 
Frank  Zuber,  Xorwich ;  William  Benton, 
Saratoga ;   John   Manuel,   Corland ;   Wm.  5 
Smalley,     Cooperstown;     Ernest     Dodds.  \ 
Lake    Placid ;    Tony    Anderson,  Saranac 
Lake ;  Mike  Bourmansour,  Malone ;  Har- 
old Sliter,  Lou  Hart.  Gloversville ;  Xick 
Kauftman,    Little    Falls:    Wm.  Tubbert, 
Watertown;    J.    Wolf,    Lowville;    M.  J. 
Kallett,     Oneida;     Andy     Roy  Stanley, 
Utica ;  Harry  U nterfort,  Frank  Murphy, 
Sid    Grossman,    Syracuse;    Harold  De- 
Graw,  Oneonta ;  Leo  Roson,  Troy ;  Alex 
Papayanakas,  Canton ;  Abe  Cohen,  Mas- 
sena ;    Carl    Dickerson.    Ogdensburg ;  J. 
Walton.  Cobleskill ;  Milt  Schosberg.  Glens 
Falls. 


'Fantasia' Trade  Shows 
Set  for  January  19 

Trade  screenings  of  Walt  Disney's 
"Fantasia"  have  been  set  for  Mon- 
day, January  19.  All  of  the  show- 
ings have  been  fixed  for  the  morn- 
ing of  that  date,  11:00  a.m..  ex- 
cept the  New  York  branch  showing 
at  the  RKO  projection  room,  630 
Ninth  Avenue,  which  will  be  at 
10 :30  a.m.  with  repeat  showings  at 

2  :30  and  4 :30  p.m.  and  the  showing 
at  Los  Angeles  which  will  be  at 

3  :00  p.m.  The  consent  decree  screen- 
ings will  be  held  in  RKO-Radio's  32 
exchange  cities  in  the  United  States. 
"Fantasia"  will  be  nationally  re- 
leased through  RKO  on  April  3. 


Rubens  to  Aid  Kirsch 

Jules  T.  Rubens  has  accepted  the  post 
of  co-chairman  to  serve  with  State  Chair- 
man Jack  Kirsch  of  the  Illinois  committee 
for  the  1942  March  of  Dimes  drive  . 


Warners  Announce  Tradeshows 

With  release  set  for  February  22, 
Warner  Bros,  will  tradeshow  its 
Technicolor  special,  "Captain  of  the 
Clouds,"  starring  James  Cagney,  on 
January  19.  The  film  deals  with  the 
Royal  Canadian  Air  Force  and  was 
made  principally  in  Canada  with  the 
cooperation  of  the  Canadian  govern- 
ment. 

The  company  will  nationally  trade- 
show  five  forthcoming  features  Feb- 
ruary 2-3.  Pictures  which  will  be 
shown  are :  "The  Male  Animal" 
and  "Always  In  My  Heart."  Feb- 
ruary 2.  and  "Bullet  Scars,"  "Juke 
Girl"  and  "The  Enemy  Within"  on 
Februarv  3. 


Montana  Mobilizes 

Billings — Stewart  Xorth,  state  chair- 
man for  the  motion  picture  industry's 
"March  of  Dimes"  drive,  has  his  state 
mobilized  for  the  camnaign.  His  county 
chairmen  are  Ed  Davisson.  Glasgow ;  H. 
G.  Wells.  Hardin;  Bill  Stevens,  Scobey; 
Elmer  Jackson.  Plentywood ;  Jack  Suck- 
storff .  Sidney ;  Louis  Moore.  Glendive ; 
L.  E.  Boucher,  Tern-;  Rex  Flint,  Baker; 
Mack  Xickom.  Ekalaka;  Mrs.  H.  W. 
Knutson,  Miles  City;  Frank  Faust,  For- 
svth;  D.  M.  Manning.  Hysham.  Co-  j 
Chairman  A.  M.  Russell  reports  the  fol- 
lowing county  chairmen  in  the  central 
division :  H.  W.  Knutson,  Herman  J. 
Erie.  J.  E.  Baker.  J.  H.  Moran.  Paul 
McAd=m.  Irving  Simpson.  M.  P.  Schrank, 
Carl  Veseth.  Herb  Bonifas.  Finus  Lewis. 
Will  Steege. 


Greenberg,  M'Kean  Named 
To  N  ew  WB  Sales  Posts 

Fred  Greenberg  has  been  pro- 
moted by  Ben  Kalmenson,  Warner 
Bros,  sales  manager,  to  the  post  of 
branch  manager  in  Los  Angeles. 
Greenberg,  up  to  the  time  of  his 
appointment,  had  been  serving  as 
manager  of  the  company's  Indianapo- 
lis branch.  He  joined  the  company 
in  1930  as  a  salesman  with  the 
Kansas  City  office  and  was  upped  to 
the  managerial  post  in  1936.  He  is 
a  native  of  Boston. 

Claude  W.  McKean  succeeds 
Greenberg  as  manager  of  the  Indi- 
napolis  branch. 


Delaware  Digs  In 

Wilmington — The  State  of  Delaware  is 
quickly    becoming    completely  organized 
for  the  amusement   industry's   March   of  j 
Dimes   campaign.    Joseph   DeFiore,  state 
vice   chairman,    announces   the  following 

I  executive  committee :  Ben  Seligman,  Ben 
Shindler,  John  Hopkins,  Lou  Black,  Ed- 
ward   C.    Evans,    George    Schartz,    Tom  1 

I  Ayres.   Charles  Horn,   Reese   Harrington,  i 
Edgar  J.   Doob.    The  following  "special  1 
events"  committee  has  ben  named:  Henry  . 
Shollv,  Lee  Lew,  A.  J.   Belair,  Richard 
Kirsh,  Al  Williams.  Harry  Cohen,  MGM, 
is  to  be  Distributors'  chairman. 


Colorado  Lined  Up 

Denver — Every*  county  of  this  state  has 
been  organized  for  the  industry's  March 
of  Dimes  drive  (Jan.  22-28),  according 
to  State  Chairman  F.  H.  Ricketson,  Jr. 
His  list  of  countv  chairmen  include :  Dick 
Dekker.  Fred  Eisele,  Berald  Hart,  Chas.  | 
Runbough,  Frank  Barnes,  C.  E.  Mc- 
Laughlin,   Sterling  Dav.    George  Hodge. 

i  M.  C.  Korrell,  J.  T.  Goodstein,  Chick 
Kelloff,   C.  L.  Canda,  Jr.,  Xed  Collins, 

I  Harry  Huffman,  Mrs.   Delpha  Moreland, 

:  Larry     Starsmore,     George  McCormick. 

1  Harold  Johnson,  R.  D.  Ervin,  Ben  Sny- 
der,  Jack   Bruno,   Donald   Hart,  L.   E.  ' 


Of /I 

B£NGAL 
LANCiH' 

A  HP 
THE 

MM- 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


DEFENSE  STAMP  DEAL 


Jack  L  Warner,  vice  president  in 
charge  of  Warner  Bros,  production,  buys 
a  large  block  of  Defense  Stamps  from 
actress-turned-salesman  Alexis  Smith, 
at  the  opening  of  the  studio  drive  for 
stamp  sales  on  the  lot.  A  booth  has 
been  opened  in  front  of  the  studio,  and 
first  man  in  line  was  a  veteran  of  the 
World  War  1 ;  second  buyer  was  a 
script  clerk,  and  third  buyer  to  step 
up  was  Jack  Warner  to  make  another 
investment  in  stamps. 


To  Cooperate  On 
War  Coverage 

Newsreel  Cameramen  to  Be 
Placed  at  Various  Posts 


The  five  newsreel  companies  serv- 
ing theatres  of  the  nation  have  agreed 
on  cooperative  coverage  of  world 
wide  war  events.  Ten  cameramen 
have  been  selected  and  either  al- 
ready are,  or  soon  will  be,  at  their 
posts.  It  is  expected  that  they  will 
be  classed  as  war  correspondents. 

The  men  and  their  respective  ter- 
ritories are :  Bill  Gerecke,  Canal 
one  and  Joe  Rucker,  Hawaii,  Para- 
mount ;  Len  Ross,  Hawaii,  and 
Mervin  Freeman,  Phillippines,  Pathe 
News ;  Earl  Crotchett,  Iceland,  and 
Irving  Smith,  Atlantic  Fleet,  Uni- 
versal ;  Norman  Alley,  Pacific,  and 
Sam  Greenwald,  emergency,  Uni- 
versal ;  A.  Brick,  Pacific,  and  Jack 
Barnett,  Alaska,  Movietone. 

The  FBI  is  understood  to  have 
given  a  clean  bill  of  health  to  the 
men  before  their  selection.  The 
Army  and  Navy  are  still  working 
on  rules  for  coverage,  it  is  said. 


"Kane'  Voted  Best 
By  N.Y.  Film  Critics 

"Citizen  Kane"  was  named  as  the 
best  motion  picture  of  1941  by  the 
New  York  Film  Critics  in  their 
seventh  annual  vote,  the  results  of 
which  were  announced  this  week. 
Gary  Cooper  was  selected  on  the 
first  ballot  as  the  actor  turning  in 
the  year's  outstanding  performance 
in  his  role  as  Sergeant  Alvin  York, 
and  Joan  Fontaine  was  named  as  the 
year's  top  actress  for  her  work  in 
"Suspicion."  John  Ford,  last  year's 
winner,  was  selected  as  1941's  lead- 
ing director  for  his  work  in  "How 
Green  Was  My  Valley."  Orson 
Welles  was  runner-up  for  the  best- 
director  award. 


Studios  Make  Lavish  Plans 
To  Meet  the  War  Emergency 

High-Calibre  Productions  Set  to  Go  Before  Cameras 
Indicate  Companies  Setting  New  Pace  in  Entertainment 

Hollywood — Convinced  that  the  war  emergency  will  create 
increased  demands  for  entertainment  by  the  public,  studios  are 
making  large-scale  plans  for  production  during  the  early  months 
of  1942.    For  the  most  part  pro- 


ductions set  to  go  before  the  cam 
era  in  the  near  future  are  of  the 
important  order  showing  that  the 
companies  intend  setting  a  pace  in 
entertainment  that  far  surpasses  the 
ambitions  of  previous  years. 

The  Metro-Goldwyn-Mayer  stu- 
dios enter  the  new  year  with  a  hum 
of  activity.  Three  musicals,  "I  Mar- 
ried an  Angel,"  based  on  the  Broad- 
way stage  hit;  co-starring  Jeanette 
MacDonald  and  Nelson  Eddy,  "Rio 
Rita,"  with  Abbott  and  Costello; 
and  an  untitled  musical  with  a 
tropical  background  with  Eleanor 
Powell,  Red  Skelton  and  Bert  Lahr 
plus  Tommy  Dorsey's  band. 

"Mrs.  Miniver"  with  Greer  Gar- 
son  and  Walter  Pidgeon,  the  story 
of  a  middle-class  British  family  in 
wartime ;  Spencer  Tracy,  Hedy  La- 
marr,  John  Garfield  and  Frank  Mor- 
gan in  "Tortilla  Flat,"  adapted  from 
John  Steinbeck's  novel  of  southern 
California ;  "Love  Me  Not"  with 
Robert  Taylor  and  Norman  Shearer  ; 
"The  Courtship  of  Andy  Hardy" 
which  marks  the  return  of  Cecilia 
Parker  in  the  part  of  Andy's  sis- 
ter ;  and  "Fingers  at  the  Window," 
bringing  together  Lew  Ayres  and 
Laraine  Day.  "Out  of  the  Past," 
"Just  Between  Us,"  "Then  There 
Were  Two,"  and  "Mokey  Delano," 
will  feature  young  stars  and  new 
talent. 

Among  the  recently  finished  MGM 
films  slated  for  general  release  are 
"Babes  on  Broadway,"  co-starring 
Mickey  Rooney  and  Judy  Garland ; 
"Joe  Smith,  American,"  dramatic 
story  of  civilian  defense  workers, 
with  Robert  Young;  "The  Busle 
Sounds,"  with  Wallace  Beery;  "The 
Vanishing  Virginian,"  with  Frank 
Morgan  and  Kathryn  Gravson ; 
"Tohnny  Eager,"  co-starring-  Robert 
Taylor  and  Lana  Turner ;  "Born  to 
Sing,"  new  all-star  musical ;  "Wo- 
man of  the  Year,"  co-starring  Kath- 
arine Henburn  and  Spencer  Tracy; 
"China  Caravan,"  a  timely  story 
of  the  Far  East :  "We  Were  Danc- 
ing." co-starring  Norma  Shearer  and 
Melvvn  Douglas;  "Mr.  and  Mrs. 
North,"  based  on  the  Broadway 
sta^e  show. 

Columbia  will  launch  its  new  rec- 
ord-breaking schedule  with  such 
productions  as  the  Marlene  Dietrich- 
Fred  MacMurrav  co-starrer,  "To- 
night's Our  Niaht"  (formerly  "The 
Lady  Is  Willing"),  "Adventures  of 
Martin  Eden,"  with  Glenn  Ford, 
Claire  Trevor  and  Evelvn  Keves ; 
and  "Trinidad."  starring  Pat  O'Brien 
and  Brian  Donlevy  with  Janet  Blair. 

Heading  the  list  of  coming  prod- 
uct is  "The  Gentlemen  Misbehave" 
(formerly  "Mr.  Twilieht"),  co- 
starring  Cary  Grant.  Jesn  Arthur. 
Ponald  Colman,  Claire  Trevor  and 
Edgar  Buchanan :  "Highly  Irregu- 
lar" co-starring  Franchot  Tone  and 


Joan  Bennett ;  "He  Kissed  the 
Bride,"  with  Melvyn  Douglas  and 
an,  as  yet,  unselected  feminine  lead ; 
"My  Sister  Eileen,"  starring  Rosa- 
lind Russell ;  "Salute  to  Tobruk," 
with  an  all-male  cast ;  "Pal  Joey" ;  a 
second  Fred  Astaire-Rita  Hayworth 
co-starring  filmusical,  title  of  which 
remains  to  be  announced ;  and  "Miss 
Grant  Takes  Richmond." 

"Destroyer  Men,"  "Burma  Road," 
"Let  the  Eagle  Scream,"  "The  Pio- 
neers," "The  Rumelhearts  of  Ram- 
pler  Avenue,"  and  "Something  Bor- 
rowed," are  also  scheduled  for  the 
cameras  at  Columbia. 

According  to  Steve  Broidy,  gen- 
eral manager,  Monogram  will  dis- 
tribute 34  pictures  for  the  '42-43 
season.  Production  will  be  set  up 
in  four  groups  with  four  top  pic- 
tures comprising  the  first  group. 
There  will  be  a  second  bracket  of 
six  and  two  additional  groups  of 
twelve  each. 

Republic  announces  five  for  the 
month  of  January ;  on  the  10th, 
"Stagecoach  Express,"  with  Don 
Barryj  on  the  15th,  "Affairs  of 
Jimmy  Valentine"  and  "Dusk  On 
The  Painted  Desert,"  starring  Gene 
Autry;  on  the  20th,  "Riders  of  the 
Range,"  Three  Mesquiteers  West- 
ern, and  on  the  26th,  "Spoilers  of 
the  North,"  starring  Ray  Middleton. 


Dietz  Slated  for  Unity 
Subcommittee  Post 

Chairmanship  of  the  sub-commit- 
tee covering  Point  3  in  the  indus- 
try's unity  plan  is  expected  to  be 
assumed  by  Howard  Dietz,  execu- 
tive in  charge  of  promotion  for 
MGM.  Point  3  calls  for  the  "formu- 
lation of  plans  for  institutional  ad- 
vertising and  other  good-will  activi- 
ties." 

Other  sub-committee  chairmen  ap- 
pointed to  cover  two  of  the  five 
points  are  George  J.  Schaefer,  who 
will  head  the  committee  to  handle 
Point  5  (co-ordination  of  policy  and 
action  protecting  the  good  name  and 
integrity  of  the  industry)  and  Spyros 
Skouras,  who  will  head  the  commit- 
te  to  handle  Point  1  (co-ordina- 
tion of  policy  and  action  regarding 
taxation).  Harry  M.  Kalmine  and 
Leonard  Goldenson  will  serve  with 
Skouras. 


Horowitz,  Texas  Showman 
Dies  of  Heart  Attack 

Houston,  Texas — Will  Horowitz, 
veteran  showman,  died  here  of  a 
heart  attack  Christmas  day.  Horo- 
witz was  ill  but  36  hours.  He  op- 
erated the  Uptown,  Iris,  Ritz  and 
Texan  theatres  in  Houston. 


New  Slant  On 
Bonds  Drive 


Lust  Conducting  'All-Out1 
Campaign  in  His  Theatres 

Washington,  D.  C— Sidney  Lust 
is  running  an  "all  out"  campaign  for 
the  sale  of  defense  bonds  and  stamps 
and  passes  along  a  few  details  that 
put  a  new  slant  on  this  type  of  co- 
operation with  the  Government. 

In  all  theatres  under  Lust's  di- 
rection the  cashiers  keep  plenty  of 
defense  stamps  on  hand,  together 
with  the  books  for  keeping  the 
stamps,  until  there  are  enough  to 
swap  for  a  bond.  Every  customer 
is  approached  with  the  suggestion 
not  only  to  take  their  change  in 
stamps  but  to  purchase  additional 
stamps. 

The  lobby  and  box  office  features 
signs  furnished  by  the  post  office  to 
further  impress  patrons. 

Not  only  the  customers  but  every 
employe  of  the  theatres  is  urged 
to  accept  some  portion  of  his  or  her 
salary  in  stamps.  Lust  himself  makes 
it  a  point  to  purchase  stamps  at 
each  theatre  as  he  visits  them  on 
his  regular  rounds  and  in  that  man- 
ner impresses  his  employes  with  the 
importance  of  the  movement. 

The  Treasury  Department,  taking 
notice  of  Lust's  activity,  has  written 
its  compliments  stressing  the  fact 
that  in  addition  to  the  much  needed 
revenue  that  is  being  raised  by  the 
campaign  it  "increases  the  knowl- 
edge of  defense  stamps  among  peo- 
ple whom  the  Treasury  Department 
desire  most  to  reach. 


Appeal  Board  Reverses 
Two  Decisions  in  New  York 

The  Appeal  Board  of  the  Motion 
Picture  Arbitration  Tribunals  re- 
versed two  arbitrator  decisions  last 
week.  One  involved  the  matter  of 
arbitration  between  Fred  W.  Ro- 
lands and  "all  five,"  and  the  J.  Real 
Neth  Theatres  Co.,  while  the  other 
involved  the  arbitration  between 
Main  Theatre,  Inc.  and  "all  five"  and 
the  J.  Real  Neth  Theatres  Co. 

Smalley  Theatres,  Inc.,  of  Coopers- 
town,  New  York,  filed  with  the  Al- 
bany arbitration  tribunal,  a  com- 
plaint against  Schine  seking  a  re- 
duction of  the  10  day  clearance  held 
by  the  Colonial,  Norwich,  over 
Smalley's  house  in  Sidney.  Com- 
plaint names  Paramount,  20th  Cen- 
tury Fox,  Loew's,  Vitagraph  and 
RKO. 


Sam  Galanty 
A  Benedict 

One  of  filmdom's  most  eligible 
bachelors,  Sam  Galanty,  Columbia 
Pictures'  Mideast  division  manager, 
was  married  Christmas  Day  to  Miss 
Annabelle  Lee  Rousseau,  of  Ala- 
bama, and  more  recently  of  Holly- 
wood, where  she  apneared  in  several 
Samuel  Goldwyn  productions  and  on 
the  stage  of  the  Pasadena  Playhouse, 

The  ceremony  took  place  at  the 
Hotel  Shoreham  in  Washington  with 
Rabbi  Norman  Gerstenfeld  officiat- 
ing. 


What  a  gang  for  a  hang!  . . .  Kay  goes  for  Shakespeare, 
Ginny  goes  for  Kay,  Lupe  loops  for  Jawn,  and  Jawn  goes 
Kay-razy .  * .  as  the  screen  explodes  in  a  cascade  of  music, 
dancing,  song  and  laughs!  . . .  It's  the  Hip-Hep  Happy  Hit 
that  means  money  in  the  bank  wherever  folks  gather  for 
fun -and  that  includes  your  town,  and  yours  and  YOURS! 


5 


,  TOP  TUNES  ON 
tt  SCREEN,  RADIO 

I  AND  RECORDS: 

1 

s  "Humpty-  Dumpty  Heart" 
"How  Long  Did  I  Dream?" 
"Thank  Your  Lucky  Stars 
and  Stripes"  •  "Romeo 
Smith  and  Juliet  Jones" 


LUPE  VELEZ  •  GINNY 

MAY  ROBSON  •  PATSY  KELLY 
PETER  LINO  HAYES 

and 

KAY  KYSER'S  BAND 

featuring 

Harry  Babbitt  •  Ish  Kabibbie  •  Sully  Mason 

Produced  and  Directed  by 

DAVID  BUTLER 

Screen  Play  by  James  V.  Kern 

R  K  O 
RADIO 


PICTURES 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  9 


Hay  Foot 


United  Artists  Comedy  48  mins. 

(Nat'l  Release,  December  12.  '41) 

AUDIENCE  SLANT:  (Family)  Swell 
comedy  with  appeal  for  persons  of  all  ages. 

BOX  OFFICE  SLANT:  Promises  to 
prove  satisfactory.  Exploiting  its  timeliness 
should  bring  extra  business. 

Cast:  William  Tracy,  Joe  Sawyer,  James  Gleason, 
Noah  Beery,  Jr.,  Elyse  Knox.  Credits:  Presented  by- 
Hal  Roach.  Produced  and  directed  by  Fred  Guiol. 
Original  screenplay  by  Eugene  Conrad  and  Edward  E. 
Seabrook.  Director  of  photography,  Robert  Pittack. 
Photographic  effects,  Roy  Seawright.  Art  direction, 
Charles  D.  Hall.    Musical  score,  Edward  Ward. 

Plot:  Although  William  Tracy  has  risen 
from  private  to  top-sergeant  in  24  hours  be- 
cause of  his  photographic  eye  and  his  keen 
memory,  he  is  secretly  afraid  of  firearms. 
This  proves  embarrassing  until,  through  a 
series  of  freak  shots,  he  finds  himself  regarded 
as  a  sharp-shooting  wizard. 

Comment:  One  of  the  best  of  the  new  Hal 
Roach  streamlined  comedy  series,  "Hay 
Foot"  should  be  a  welcome  addition  to  any 
program.  Essentially  a  follow-up  to  "Tanks 
a  Million,"  and  featuring  the  same  fine  cast 
as  its  predecessor,  it  should  please  any  audi- 
ence. It  was  made  for  laughs,  and  succeeds 
in  every  foot.  William  Tracy  continues  in 
the  role  of  the  one-man  information  bureau 
and  turns  in  another  bang-up  job,  ably  as- 
sisted by  Joseph  Sawyer,  James  Gleason, 
Noah  Beery,  Jr.,  Douglas  Fowley  and  Har- 
old Goodwin.  Combining  all  the  ingredients 
that  go  into  smart  comedies,  Director  Fred 
Guiol,  with  the  advantage  of  a  fine  screen- 
play, has  delivered  a  swell  picture.  In  its 
favor  is  its  timeliness  which,  properly  ex- 
ploited, should  mean  extra  business.  Grab 
newspaper  space  by  inviting  service  men  to 
a  special  performance  prior  to  the  opening. 
Contact  the  local  army  recruiting  station  for 
cooperation. 

Catchline:  "It's  a  bull's-eye  for  belly 
laughs." 

Lady  for  a  Night 

Republic  Drama  87  mins. 

(Prod.  No.  101— Nat'l  Release,  Jan.  S) 

AUDIENCE  SLANT:  (Adult)  A  good, 
if  at  times  tedious,  drama  that  should  be 
satisfactorily  received  in  all  situations. 

BOX-OFFICE  SLANT:  The  cast  and 
title  will  help  its  draw,  as  will  also  smart 
showmanship. 

Cast:  Joan  Blondell,  John  Wayne,  Ray  Middleton, 
Philip  Merivale,  Blanch  Yurka,  Edith  Barrett,  Leonid 
Kinskey,  Hattie  Noel,  Montagu  Love,  Carmel  Myers, 
Dorothy  Burgess,  Guy  Usher,  Ivan  Miller,  Patricia 
Knox,  Lew  Payton,  Marilyn  Hare,  The  Hall  Johnson 
Choir.  Credits:  Associate  Producer,  Albert  J.  Cohen. 
Directed  by  Leigh  Jason.  Original  screenplay  by  Isa- 
bel Dawn  and  Boyce  DeGaw.  Based  on  a  story  by 
Garrett  Fort.  Director  of  photography,  Norbert  Bro- 
dine.     Art  direction,  John  Victor  Mackay. 

Plot:  Wayne,  gambler,  has  engineered 
the  election  of  Joan  Blondell,  proprietress 
of  a  gambling  boat  on  the  Mississippi,  as 
Queen  of  the  annual  Carnival  Ball.  As  a 
result,  Memphis  society  rebels.  Determined 
to  become  "a  lady,"  Joan  proposes  marriage 
to  Middleton,  cynical  and  embittered  scion 
of  a  decadent  family,  who  accepts.  Once  in 
the  home  of  his  family,  however,  she  is  made 
miserable  by  his  father,  Merivale,  and  his 
aunt,  Blanche  Yurka.  Only  Edith  Barrett, 
another  aunt,  shows  any  friendliness  for 
Joan,  but  Edith  is  dominated  by  Blanche. 
A  poisoned  drink  prepared  by  Blanche  for 


Legion  of  Decency  Ratings 

(For  Week  Ending  Jan.  3) 

SUITABLE  FOR  GENERAL  PATRONAGE 

Come  On,  Danger  Duke  of  the  Navy 

Riot  Squad 

SUITABLE  FOR  ADULTS  ONLY 

Confessions  of  Boston  Blackie  Today  I  Hang 

Mr.  &  Mrs.  North  Harvard  Here  I  Come 

OBJECTIONABLE  IN  PART 

Shanghai  Gesture 


Joan  is  imbibed  by  Middleton,  and  Joan  is 
charged  with  murder.  She  is  convicted,  but 
Edith  arouses  enough  courage  to  place  the 
blame  on  Blanche. 

Comment:  "Lady  for  a  Night"  is,  on  the 
whole,  good  entertainment  that  should  be 
satisfactorily  received  in  all  situations.  It 
has  its  defects,  however,  most  notable  of 
which  are  its  "sagging  middle"  and  its  cli- 
max which  is  really  no  climax  because  it  is 
so  obvious.  Yet  these  defects  can  be  over- 
looked when  considering  the  merits  of  the 
film  as  a  whole,  for  it  is  marked  by  a  highly 
creditable  performance  on  the  part  of  Joan 
Blondell,  who  appears  lovelier  and  to  better 
advantage  than  she  has  in  some  time,  capable 
if  not  always  consistent  direction  by  Leigh 
Jason,  an  integral  musical  score  by  David 
Buttolph  and  good  production  values.  Also 
on  the  credit  side  is  the  performance  of  John 
Wayne,  whose  ability  to  act  with  restraint 
and  ease  is  an  asset  to  be  coveted.  Others 
in  the  cast,  particularly  Blanche  Yurka, 
Edith  Barrett  and  Philip  Merrivale,  tend  to 
overact.  With  its  cast  peopled  by  reputable 
"names,"  and  in  view  of  its  alluring  title,  the 
picture  should  be  able  to  do  well. 

Catchline:  "From  the  deep,  romantic  south 
comes  another  great  drama  of  love  and  in- 
trigue." 

Don't  Get  Personal 

Universal  Comedy  60  mins. 

(Prod.  No.  not  set — Nat'l  Release,  Jan.  2) 

AUDIENCE  SLANT:  (Family)  Light- 
weight fare  that  may  please  the  Herbert  fans, 
but  even  they  are  apt  to  be  disappointed. 

BOX  OFFICE  SLANT:  Will  need  all  the 
help  you  can  give  it;  ranks  as  filler  for  the 
subsequent  runs. 

Cast:  Hugh  Herbert,  Mischa  Auer,  Jane  Frazee, 
Anne  Gwynne,  Robert  Paige,  Richard  Davies,  Ernest 
Truex,  Andrew  Tombes,  Sterling  Holloway,  Ray 
Walker,  Eddie  Waller,  Tim  Ryan.  Credits:  Associate 
Producer,  Ken  Goldsmith.  Directed  by  Charles  Lamont. 
Screenplay  by  Hugh  Wedlock,  Jr.  and  Howard  Snyder. 
Original  story  by  Bernard  Feins.  Director  of  pho- 
tography, Jerome  Ash.  Art  direction,  Jack  Otterson. 
Musical  direction,  Charles  Previn.  Music  and  lyrics 
by  Jack  Brooks  and  Norman  Berens. 

Plot:  When  Hugh  Herbert  inherits  the 
pickle  fortune  of  his  late  uncle,  he  decides 
to  become  acquainted  with  the  two  stars  on 
his  uncle's  radio  program.  In  this  he  is 
foiled  by  two  conspirators  who  plan  to  buy 
his  interest  in  the  business  for  a  paltrv  sum, 
but  Herbert  messes  things  up  so  beautifully 
that  they're  unable  to  go  ahead  with  their 
scheme.  As  a  result,  all  turns  out  happily 
for  everyone  involved. 

Comment:  This  is  a  minor  effort  strictly 


for  the  Hugh  Herbert  fans,  but  even  they 
are  likely  to  be  disappointed.  Weaknesses  of 
the  story  and  dialogue  hinder  the  cast  to  such 
a  degree  that  at  times  the  proceedings  are 
ridiculous.  The  only  redeeming  feature 
comprises  the  performance  of  Jane  Frazee, 
Robert  Paige  and  Anne  Gwynne,  who  are 
head  and  shoulders  above  the  script.  Strong 
feature  support  will  be  necessary  for  this 
feeble  comedy.  For  exploitation,  teaser  ads 
in  the  personal  columns  of  the  local  news- 
paper prior  to  the  opening  and  tieups  with 
food  stores  are  recommended. 

Catchline:  "A  tuneful  tangle  of  phonies, 
funnies  and  sunny  honeys." 


Quiet  Wedding 

Universal  Comedy  63  mins. 

(Prod.  No.  6044— Nat'l  Release,  Nov.  21) 

AUDIENCE  SLANT:  (Adult)  Most 
moviegoers  will  thoroughly  enjoy  this  de- 
lightful British-made  comedy. 

BOX  OFFICE  SLANT:  Its  box-office 
possibilities  in  the  hinterlands  are  limited 
because  of  a  lack  of  "names,"  but  enter- 
prising showmen  may  be  able  to  put  it  over. 

Cast:  Margaret  Lockwood,  Derek  Farr,  Marjorie 
Fielding,  A.  E.  Matthews,  Athene  Seyler,  Jean  Cadell, 
Margaretta  Scott,  David  Tomlinson,  Sidney  King, 
Peggy  Ashcroft,  Frank  Cellier,  Roland  Culver,  Mi- 
chael Shepley,  Muriel  Pavlow,  Margaret  Halston, 
Roddie  Hughes.  Credits:  Produced  by  Paul  Soskin. 
Directed  by  Anthony  Asquith.  Screenplay  by  Terence 
Rattigan  and  A.  de  Grunwald.  Based  on  the  London 
stage  success  by  Esther  McCracken.  Director  of  pho- 
tography, Bernard  Knowles. 

Plot:  Margaret  Lockwood  and  Derek  Farr 
are  about  to  be  married.  Margaret  wants  a 
"quiet"  wedding,  but  her  parents  insist  on 
turning  the  affair  into  a  spectacle.  Becom- 
ing so  distraught  over  the  impossible  situa- 
tion, the  bride  is  on  the  verge  of  calling  the 
whole  thing  off  when  her  aunt,  Athene  Sey- 
ler, arrives  on  the  scene  and  suggests  to 
Farr  that  he  kidnap  Margaret  on  the  eve 
of  the  nuptials.  He  carries  the  bride-to-be 
off  to  his  honeymoon  apartment,  where, 
through  the  stupidity  of  a  rural  policeman, 
they  are  arrested  and  forced  to  appear  in 
court.  When  it  is  all  over,  Margaret  de- 
cides that  interfering  relatives  aren't  such 
nuisances  after  all,  and  agrees  to  go  through 
with  the  ceremony. 

Comment:  While  the  box-office  future  of 
this  pleasantly  engaging  little  comedy  doesn't 
loom  too  bright  for  the  hinterlands,  the  fact 
isn't  altered  that  the  film  itself,  whose  pro- 
duction in  England,  according  to  a  fore- 
word, was  interrupted  five  times  by  enemy 
bombings,  is  certain  to  be  enjoyed  by  most 
moviegoers.  With  the  exception  of  Mar- 
garet Lockwood,  who  has  become  familiar 
to  American  moviegoers  via  "A  Girl  Must 
Live,"  "Girl  in  the  News,"  "Night  Train" 
and  other  British-made  films,  the  cast  will 
mean  little  at  the  box-office.  Its  members, 
however,  essay  excellent  performances,  and 
the  witty  dialogue  and  mirthful  situations 
provide  numerous  chuckles.  The  picture  will 
perhaps  best  fit  into  a  double  bill  as  a  sup- 
porting feature,  but  wherever  enterprising 
showmen  heed  the  selling  possibilities  inher- 
ent in  the  title,  which  suggests  newspaper 
and  radio  contests,  tieups  with  florists,  wo- 
men's and  men's  shops  and  other  mercan- 
tile establishments  that  might  contribute  to 
a  "quiet  wedding"  and  the  events  that  fol- 
low, it  may  be  able  to  stand  on  its  own.  . . . 

Catchline:  "They  wanted  to  get  married 
in  the  worst  way — and  that's  the  way  the 
parents  fixed  it!" 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Vmitty  Club  Jlote* 

JOHN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  2— Columbus 

New  Crew  Takes  Office  With  Chief 
Barker  William  Pancake  Heading; 
Virgil  Jackson  Retires  the  Office 

William  A.  Pancake  of  the  Knickerbocker 
Theatre  was  named  chief  barker  of  Tent  No. 
2,  the  Variety  Club.  Pancake  succeeds  Virgil 
A.  Jackson  of  the  Uptown  Theatre. 

Harrold  C.  Eckert,  theatre  editor,  The  Ohio 
State  Journal,  was  re-elected  first  assistant 
chief  barker.  J.  F.  Luft,  Grand  Theatre  Build- 
ing, and  P.  J.  "Pete"  Wood,  secretary-manager 
of  Independent  Theatre  Owners  of  Ohio,  were 
renamed  treasurer  and  secretary,  respectively. 
The  new  second  assistant  chief  barker  is  Rob- 
ert A.  "Bob"  Nelson  of  Nelson  Enterprises. 

The  board  of  directors  includes :  William  S. 
Cunningham,  drama  editor,  The  Columbus  Citi- 
zen; Ben  Almond,  Grove  City  picture  exhibi- 
tor; Herbert  A.  Vance,  manager,  Dublin  Rd. 
Golf  Club;  Albert  E.  Redman,  the  Ohio  Cham- 
ber of  Commerce;  John  A.  Murphy,  the  Up- 
town Theatre ;  James  E.  Hale,  attorney,  35  E. 
Gay  St. ;  Harry  Schreiber,  city  manager  of 
RKO  Theatres,  Inc.;  William  C.  Pullin,  Sr., 
New  Linden  Theatre,  and  Mr.  Jackson. 

These  officers  will  be  installed  early  in 
January  at  a  special  meeting  in  Variety  Club 
quarters  at  55  E.  State  St. 

Max  Stearn,  the  Southern  Theatre,  and  Mr. 
Luft  were  named  delegates  to  the  next  national 
convention,  with  Leo  Yassenoff  of  F.  &  Y.  Con- 
struction Co.  and  Mr.  Wood  as  alternates. 


Tent  No.  5— Detroit 

Record  Achieved  for  Tent  Under  Ad- 
ministration of  Chief  Barker  Johnny 
Howard;  Charity  Leads  Activities 

Looking  back  over  1941,  Detroit  Tent  has 
achieved  a  record  under  the  administration  of 
Chief  Barker  Johnny  Howard  that  may  be 
remembered  with  satisfaction.  There  was,  for 
instance,  the  Golf  Tournament — the  most  satis- 
factory in  every  regard  ever  held  by  this  Tent, 
with  a  history  of  Film  Golf  going  back  many 
years. 

The  All  Industry  Outing,  proved  an  all-day 
and  night  affair  with  an  attendance  of  around 
1,000  filmites — probably  the  largest  gathering 
of  its  kind  on  record. 

As  the  Tent's  biggest  charity-supporting  af- 
fair of  the  year — the  concert  at  Masonic  Tem- 
ple with  Alec  Templeton,  world-famous  blind 
pianist,  drawing  a  capacity  house  in  the  biggest 
and  most  successful  affair  of  this  kind  variety 
had  ever  sponsored.  In  addition  to  the  gentle- 
men aforementioned,  David  M.  Idzal  rated  a 
big  share  of  the  credit  for  the  success  of  this 
topnotch  event. 

Howard  retires  to  become  an  "elder  states- 
man" with  the  well-deserved  plaudits  of  every 
Detroit  Barker  on  an  exceptionally  successful 
administration,  and  the  confidence  that  the  suc- 
ceeding officers  will  continue  the  tent's  well- 
rounded  program. 


Tent  No.  12 — Minneapolis 

Kaplan  and  Rubenstein  Handed  Or- 
chids for  Arrangements  on  Celebra- 
tion; Ben  Blotcky  Thanks  Barkers 

Lowell  Kaplan  and  Charlie  Rubenstein,  en- 
tertainment committee  heads,  are  being  handed 
orchids  for  the  swell  Twin  City  Variety  Club 


party  arranged  by  them  for  New  Year's  Eve 
in  the  clubrooms.  There  was  dancing,  food  and 
drink  and  a  good  time  for  everybody.  .  .  . 

In  his  farewell  bulletin  in  his  capacity  as 
Chief  Barker  after  finishing  his  second  term, 
Ben  Blotcky  said :  "Your  Chief  Barker  wishes 
to  take  opportunity  to  thank  every  Barker  for 
the  fine  support  and  cooperation  that  each  of 
you  have  provided  in  helping  me  to  make  my 
regime  for  the  last  two  years  a  success,  if  it  was 
a  success,  and  at  the  same  time  very  heartily 
wish  each  of  you  and  yours  a  most  healthful, 
happy  and  prosperous  New  Year.  .  .  ." 

Much  credit  goes  to  Bill  Elson  for  making 
the  kiddies'  Christmas  party  such  a  big  success 
.  .  .  Ben  Blotcky  has  been  nominated  for  Na- 
tional Canvasman  .  .  .  Barker  Eddie  Ruben  en- 
tertained at  luncheon  in  the  clubrooms  a  party  of 
Australia  and  New  Zealand  flying  cadets  here 
on  furlough  from  their  Canadian  training  camp 
prior  to  going  across  to  England  for  active 
duty.  .  .  . 


Goodfellowship  at  Tent  24 


Phil  Longdon  and  Bob  Allen  play  hosts  to  high 
officials  in  the  National  Shrine  during  their 
visit  to  Charlotte  to  attend  the  all-star  Southern 
High  School  football  game  under  the  auspices 
of  the  local  Temple — upper  photo.  Longdon  is 
at  extreme  left;  Allen  at  right.  Lower  photo, 
Jim  Boyleston,  Central  High  and  Allan  Powers, 
Staunton  Military  Academy  football  coaches 
respectively  are  at  left,  with  Scott  Lett,  Para- 
mount, and  Al  Burkes,  at  the  club  rooms. 


Tent  No.  13— Philadelphia 

Meet  of  Old  and  New  Boards  Sets  Plan 
tor  Club  Progress;  Charity  Committee 
Distributes  300  Brimming  Baskets 

On  Tuesday  evening  the  combined  old  and 
new  Boards  of  Canvassmen  held  a  dinner  meet- 
ing in  which  important  business  was  transacted 
for  the  good  and  welfare  of  the  Tent. 

The  Charity  Committee  composed  of  Barkers 
Sam  Gross,  Charles  Goldfine,  and  Oscar  Neu- 
feld  distributed  300  well  filled  Christmas  baskets 
to  the  worthy  poor. 

On  Sunday  the  Ladies  Auxiliary  entertained 
65  servicemen  consisting  of  officers  and  cadets 
from  the  Rising  Sun  Aeronautical  School  and 
Coast  Guard  Men  and  Gobs  from  the  Philadel- 
phia Navy  Yard  with  a  screen  preview  and 
stag   entertainment    after    which  refreshments 


were  served.  At  8:45  P.M.  the  same  evening 
Barkers  and  their  ladies  enjoyed  this  preview 
through  the  courtesy  of  Paramount  Pictures. 

Intensive  preparations  are  underway  for  the 
Annual  New  Year's  Eve  Party  which  is  re- 
stricted this  year  to  Barkers  and  their  immedi- 
ate families.  Midnight  supper  will  be  served  to 
60  couples  ~  and  the  decorations  and  electrical 
novelties  under  the  supervision  of  Barker  Wil- 
liam A.  MacAvoy,  Jr.  will  be  the  last  word  in 
up-to-date  embellishments. 


Tent  No.  23— Boston 

Icecapades  Show  Sold  Out  on  Club's 
Allotment;  Louis  Schine  Among  Many 
Distinguished  Recent  Visitors 

The  committee  in  charge  of  the  Icecapades 
Night  at  the  Boston  Garden  did  themselves 
proud  in  disposing  of  all  seats  allotted  to  the 
tent.  The  club  receives  a  rebate  of  50%  of  the 
regular  admission  price  on  all  tickets  disposed 
of  and  the  success  of  the  committee  guarantees 
quite  a  boost  to  the  treasury.  Walter  Brown, 
manager  of  he  Garden,  made  the  deal  possible 
for  the  tent. 

Recent  guests  at  headquarters  in  the  Statler 
Hotel  include :  Louis  Schine  of  the  Schine  Cir- 
cuit as  guest  of  Morris  Wolfe ;  Edward  Mac- 
Evoy,  special  representative,  and  Fred  Meyers, 
Eastern  representative  of  Universal,  guests  of 
Paul  Baron ;  Jules  Lapides,  district  manager  of 
Universal  and  Lou  Alston,  Circuit  representa- 
tive of  Columbia,  guests  of  Harry  Olsen ;  Johnny 
Hammond,  Chief  Barker  of  Detroit  Tent  5  and 
Paramount  Pictures  representative,  guest  of  Al 
Kne ;  Herman  Goldberg,  guest  of  Norman  Ayers 
and  Ed  Bellows,  of  Detroit  Tent  5  and  United 
Artists,  guest  of  Johnny  Durham. 


Tent  No.  24— Charlotte 

Pritchard  and  Aides  Do  Themselves 
Proud  With  Show  Lined-Up  for  the 
Big  New  Year's  Eve  Party 

With  the  staging  of  the  New  Year's  Eve 
dance  at  the  Charlotte  Hotel,  Jimmy  Prichard 
and  his  entertainment  committee  of  the  local 
tent  launched  the  new  year  in  a  social  blaze 
of  glory.  Jimmy  Gunn  and  his  orchestra  fur- 
nished the  music. 

The  special  Red  Cross  Committee,  headed  by 
Lester  Sipe,  H.  F.  Kincey  and  Judge  Frank 
Sims,  raised  over  $900.00  at  a  special  meeting 
held  in  the  club  rooms  last  Saturday.  They 
hope  to  make  a  100  per  cent  showing  before 
the  current  drive  for  funds  is  over. 

The  new  Asst.  Chief  Barker  and  Chairman 
of  the  house  committee,  Phil  Longdon,  and 
Barker  Bob  Allen,  director  of  school  athletics 
in  Charlotte,  were  the  hosts  to  Imperial  Po- 
tentate Thomas  C.  Law  of  Atlanta,  Ga.,  and 
other  high  officials  in  the  National  Shrine,  at 
a  party  in  the  club  rooms. 

Mrs.  Ray  Erwin  was  the  hostess  at  a  de- 
lightful tea  in  the  club  last  week  prior  to  the 
Ervin's  departure  for  Washington  for  the 
holidays. 

Barker  Al  Burks,  is  leaving  for  New  York 
to  visit  his  son  George  who  will  be  inducted 
into  the  U.  S.  Army  on  Jan.  8th. 

Barker  Barney  Ross  left  for  Buffalo,  N.  Y., 
and  St.  Louis  for  the  holidays.  The  Bill  Sharpe's 
gave  a  delightful  party  for  Miss  Mildred  Cate 
of  Greensboro.  The  MGM  Pep  Club,  lead  by 
Mgr.  Benn  H.  Rosenwald  had  their  annual 
Xmas  Party  at  the  Hotel  Charlotte  Monday 
night. 


HAILED 
ALIKE 

and 

***** 

AS  THE 
GREATEST 
GROSSER 
EVER! 


The  Roxy's  tenant,  "Re- 
member the  Day/9  broke  all  rec- 
ords for  that  theatre  since  its  open- 
ing in  1927  when  89,749  persons 

paid  a  total  of  $58,858  during  the 
four  days  ending  Sunday  night. 
The  mark  topped  the  previous  rec- 
ord holder,  "Alexander's  Ragtime 
Band,0  by  $4,748. 


And — the  mightiest  grosser  for  this 
week  is  "Remember  the  Day,"  which 
with  the  usual  Roxy  Theatre's  stage 
show,  is  running  full  speed  into  a  new 
house  record  of  about  $100,000,  since 
this  theatre  embarked  on  its  present 
presentation  policy.  The  picture  will 
shatter  the  mark  set  by  "Alexander's 
Ragtime  Band". 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


For  Better  Show  Selling 
Showmanalyses  Have  Appeared 
In   STR   on   Following  Pictures 

A  Bedtime  Story  Jan.  3 

Blossoms  in  the  Dust  July  26 

Bride  Came  C.O.D  July  19 

Charley's  Aunt   Aug.  2 

Dr.  Jekyll  and  Mr.  Hyde  Sept.  6 

Feminine  Touch  Oct.  11 

Glamour    Boy   Dec.  6 

Here  Comes  Mr.  Jordan  Aug.  16 

Hold  Back  the  Dawn  Sept.  20 

Ice-Capades   Aug.  23 

International  Squadron  Oct.  4 

Kathleen   Dec.  20 

Lydia   Aug.  30 

Men  In  Her  Life  Nov.  29 

Moon  Over  Her  Shoulder  Oct.  18 

New  Wine  Aug.  9 

One  Foot  in  Heaven  Nov.  1 

Sundown   Oct.  25 

Suspicion   Nov.  22 

Two-Faced  Woman   Nov.  8 

Unfinished  Business   Sept.  13 

Week-End  in  Havana  Sept.  27 


Harris'  Turkey  Night 
Proves  Gross  Builder 

Want  to  know  why  theatres  give  away  turkeys 
on  nights  preceding  Thanksgiving  and  Christ- 
mas ?  Well,  there's  a  good  answer  in  the  recent 
activity  of  Manager  Ed  Harris  of  the  Glendale 
Theatre,  Glendale,  Calif. 

With  the  cooperation  of  the  Glendale  Star, 
local  newspaper,  and  the  Better  Food  Market, 
Harris  distributed  over  60  turkeys  which  were 
furnished  on  a  trade  for  three  weeks  of  adver- 
tising in  the  lobby,  readers  in  the  newspaper 
and  full  ticket  distribution  privileges. 

On  the  evening  of  the  giveaway,  Mrs.  Elliot, 
editor  of  the  Food  Page,  appeared  on  the  stage 
and  spoke  concerning  women's  contribution  to 
national  defense,  via  the  kitchen,  in  supplying 
their  families  with  the  proper  vitamins,  so 
necessary  in  keeping  up  the  nation's  health 
standard  during  the  present  emergency. 

The  house  was  packed  for  the  occasion,  with 
a  large  number  of  standees  outside  the  audi- 
torium. On  a  few  occasions  in  the  past,  per- 
haps, they  had  gone  to  see  a  good  show  and 
had  gotten  a  "turkey,"  but  on  this  evening  they 
came  fully  hoping  to  get  "the  bird." 

"When  the  shouting  was  over,"  Harris  re- 
ports, "we  found  we  had  made  new  patrons, 
had  created  the  movie-going  habit  among  peo- 
ple who  seldom  attended  the  theatre." 

And  that's  the  answer  to  why  theatres  give 
turkeys  away  on  nights  preceding  Thanksgiv- 
ing or  Christmas. 


Capitalize  on  Films'  Role 
As  Universal  Entertainment 


Kessler's  'Andy  Hardy'  Campaign 
Wins  Him  Honor  Roll  Button 

MGM  has  awarded  an  Honor  Roll  Button  to 
Walter  Kessler,  Loew's  Theatre,  Canton,  O., 
for  his  outstanding  promotion  of  "Life  Begins 
for  Andy  Hardy." 

Highlight  of  the  campaign  was  the  proclama- 
tion by  the  mayor  of  an  "Andy  Hardy  Week." 
Kessler  also  invited  all  persons  named  Hardy 
to  be  gitests  of  the  theatre  at  the  premiere.  A 
rhumba  contest  was  arranged  in  cooperation 
with  a  local  ballroom,  winners  receiving  guest 
tickets  for  the  attraction.  Kessler  also  carried 
out  a  telephone  campaign,  informing  subscribers 
that  "Mickey  Rooney  asked  me  to  call  you,  etc." 
On  opening  night  and  Saturday  night,  calls  were 
made  to  different  hotels  in  town,  asking  to  have 
"Andy  Hardy"  paged.  Each  of  these  pagings 
took  place  over  p.a.  systems 


Lines  of  Selling  Approach 
On  Nearly  Any  Picture  Held 
To  Be  Numerous  and  Varied 

The  advantage  that  motion  pictures  are  uni- 
versal entertainment  and  fulfill  the  recreational 
needs  of  more  normal  human  beings  than  any 
other  form  of  amusement  has  long  been  ours. 
Yet  a  study  of  theatre  advertising  campaigns 
reveals  that  theatres  which  capitalize  to  the 
fullest  on  this  prime  advantage  comprise  a  very 
small  minority  of  the  country's  theatres. 

A  careful  study  of  the  entertainment  fac- 
tors and  varied  emotional  appeal  of  almost 
any  picture  made  today  will  quickly  prove 
that  its  avenues  of  approach  to  public  favor 
are  as  many  as  the  glinting  rays  from  a 
many-faceted  diamond.  Its  major  ingredients 
will  probably  be  one  or  more  of  the  follow- 
ing: adventure,  romance,  drama,  comedy, 
pathos,  music,  dancing,  spectacle  or  back- 
grounds and  story  or  continuity.  Those  are 
the  units  of  construction  that  are  obvious 
and  consequently  the  channels  along  which 
most  advertising  approaches  are  conducted. 

Angles  Demand  Analysis 

The  not-so-obvious  angles  of  approach  de- 
mand analysis  if  you  are  to  make  them  work  to 
best  advantage  at  the  box-office,  because  in 
order  to  do  that  you  must  select  those  factors 
most  likely  to  appeal  to  the  various  human  ele- 
ments that  make  up  your  community.  For  in- 
stance, some  of  the  music  may  have  particular 
appeal  to  a  certain  foreign  element — Spanish, 
Italian,  etc. — as  well  as  to  students  of  music. 
There  may  be  some  element  in  the  background 
of  the  author  (his  previous  writings,  the  coun- 
try or  section  of  the  country  where  he  was 
born)  that  will  make  an  item  of  appeal  to  still 
other  groups,  or  his  literary  reputation  may  at- 


tract interest  of  the  literary-inclined  patrons. 
Costumes  and  backgrounds  offer  still  further 
breakdown  for  current  fashions  of  interest  to 
the  women  or  old  world  dress  that  will  bring 
pleasant  reminiscences  to  certain  of  your  foreign 
element.  The  drama  quotient  can  also  be  sub- 
divided. It  may  contain  some  morsel  from  the 
old  masters  that  can  be  used  to  appeal  to  college 
classes  or  possess  some  factor  contingent  to 
current  or  indelibly  impressed  past  events.  Ro- 
mance, while  possessing  most  uniform  appeal, 
can  also  be  delegated  to  period  such  as  current, 
past  generation,  and  the  various  stages  of  his- 
tory, all  of  which  have  a  poignancy  of  appeal 
if  properly  directed. 

The  examples  above  by  no  means  cover 
the  ultimate  to  which  the  breakdown  of  ad- 
vertising approach  on  every  picture  is  sub- 
ject. Every  one  of  the  ingredients  that  go 
to  make  the  complete  feature  can  be  aligned 
so  that  they  will  exert  great  box-office  effect 
along  the  lines  to  which  the  make-up  of 
your  population  dictates. 

The  intention  here  is  to  illustrate  that  it  is 
possible  for  every  manager  to  analyze  his  ap- 
proach to  fit  an  appeal  to  the  component  parts 
of  the  human  assembly  to  which  he  caters.  It 
is,  of  course,  not  possible  nor  would  it  often  be 
desirable  to  make  use  of  all  angles  on  every 
picture,  but  it  is  the  opinion  of  many  in  the 
industry  that  the  devotion  of  concentrated  effort 
to  certain  factions  that  are  not  included  in  the 
roster  of  frequent  or  regular  theatre  patrons 
will  most  assuredly  result  in  attendance  of 
many  of  these  and,  after  you  once  get  them 
coming,  it's  up  to  you  to  make  them  really 
appreciate  the  value  of  your  house  as  a  steady 
recreational  diet. 


Bishop  Stages  Letter-Writing 
Contest  for  'Kane'  Campaign 

Manager  Mildred  Bishop  of  the  Liberty  Thea- 
tre, Lewiston,  Idaho,  tied-in  with  the  local 
paper,  the  Tribune,  and  radio  station  KRLC  for 
a  letter-writing  contest  as  the  highlight  of  her 
campaign  on  Orson  Welles'  "Citizen  Kane."  The 
Tribune  sponsored  the  contest  in  which  readers 
were  asked  to  write  a  fifty  word  letter  on  the 
"Best  Value  in  Homes  for  Sale"  in  the  Sub- 
urban Property  Columns  of  the  paper.  Tickets 
to  see  the  picture  were  awarded  to  winners 
whose  names  were  listed  daily  on  the  ad  page. 

Radio  station  KRLC  gave  time  gratis  for  a 
"BCK"  (Before  Citizen  Kane)  on  the  daily 
news  broadcast,  winding  up  with  a  fifteen-min- 
ute program  on  the  picture  just  before  the 
playdate. 

The  Liberty  Theatre  arranged  for  the  distribu- 
tion of  10,000  gag  heralds  in  out-of-town  situa- 
tions and  ads  were  arranged  to  appear  in  the 
Lezviston  Shopping  News  which  is  distributed 
through  the  neighboring  towns  of  Clarkston, 
Austin,  and  Union  Town  as  well  as  Lewiston. 
With  this,  scene  and  fashion  art  on  the  picture 
also  appeared  in  the  Shopping  News. 


'Boots'  Ballyhoo  in  Philadelphia 

This  ballyhoo  was  arranged  by  the  management 
of  Warners'  Stanley  Theatre,  Philadelphia,  for 
the  showing  of  the  Warner  Brothers  film,  "They 
Died  With  Their  Boots  On." 


Now  Available  on  Records 

Many  of  the  'Babes  on  Broadway"  song  num- 
bers are  available  in  Victor  Record  form  for 
music  exploitation.  Among  them  are  How 
About  You?,  Hoe  Down,  By  the  Light  of  the 
Silvery  Moon,  Swanee  River  and  Dixie. 


Breaks  all  opening  week 
attendance  and  money  records 
in  the  history  of  the  Astor 
Theatre,  New  York  City 


WORLD  PREMIERE  ENGAGEMENT  OF 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


P<>. 


Friedman  Returns  to  the  Fold/ 
DiLorenzo  Bills  3  Comedies 
For  New  Year's  Eve  Program 


INSTITUTIONAL  COPY 

(Editor's  Note:  The  following  copy 
was  written  for  the  programs  of  Warner 
Chicago  Theatres  by  Charles  H.  Ryan. 
It  can  be  easily  adapted  to  your  own  situa- 
tion. Further  examples  will  appear  on  this 
page  from  time  to  time.) 


Go  to  the  Show  in  January 

In  this  month,  New  Year's  resolutions  are 
moulded  into  permanent  good  habits.  January 
1942  is  different  from  other  Januarys  chiefly 
because  it  is  new.  After  Christmas  and  New 
Year's,  as  after  all  holidays,  humanity  returns 
to  its  work  better  equipped  than  before  to 
perform  the  big  or  little  tasks  at  hand. 

The  theatre  is  in  point  of  effect  no  less 
than  a  daily  holiday.  Two  hours  this  evening 
in  the  "OGDEN,"  two  hours  of  relaxation, 
inspiration,  pleasure,  equip  you  for  a  better 
night's  rest,  a  better  fulfillment  of  tomor- 
row's obligations. 

The  OGDEN  IS  YOUR  DAILY  HOLIDAY!!! 


Well,  Christmas  is  over.  Ours  was  a  merry 
one,  and  we  hope  yours  was  too.  Of  course, 
it  would  have  been  nice  to  find  Hedy  Lamarr 
or  Betty  Grable  under  our  Christmas  tree,  but 
having  learned  the  truth  about  Santa  Claus 
long  ago,  we  knew  that  would  be  impossible. 
Had  our  childhood  faith  in  the  legendary  Yule- 
tide  character  continued,  we  would  have  been 
extremely  provoked  at  him  for  not  acceding  to 
our  wishes.  As  it  was,  however,  we  accepted  the 
oversight  with  good  cheer  and  were  happy  and 
thankful  for  the  nice  gifts  we  did  receive. 

By  the  time  these  words  get  into  print, 

1941  will  have  passed  into  history.  We  hope 

1942  will  be  a  happy  and  prosperous  year  for 
everyone  in  the  industry,  but  we  must  all 
realize  that  with  world  conditions  as  they 
are,  it  will  have  to  be  a  year  in  which  we 
must  all  do  our  part  to  help  our  Government 

in  its  fight  to  maintain  this  country's  free-  " 

dom.   One  way  in  which  you  can  help  is  to  time.    But  he  squared  himself  this  week  by 

buy  Defense  Bonds  and  Savings  Stamps;  buy  sending  us  the  latest  copy  of  his  program, 
all  you  can  afford,  and  urge  your  patrons        On  either  side  of  the  masthead  of  Cinemag 

to  buy  them,  too.  is  a  halftone  reproduction  of  the  Defense  Bonds 

In  New  York,  the  Rialto  is  urging  its  patrons  and  Savings   Stamps  campaign  poster.  How 

to   accept   their   change   in   Defense   Stamps.  Editor  Orris  F.  Collins  obtained  the  engravings 

You,  too,  can  inaugurate  such  a  campaign.  we  don't  know,  unless  it  was  through  the  local 

And  now  it's  time  to  get  down  to  business.  post  office  or  bank;  but  we  do  know  that,  in- 
One  of  our  members  up  in  Suffern,  N.  Y.,  had  asmuch  as  this  campaign  is  so  vital,  other 
not  been  heard  from  in  a  long,  long  time.  But  showmen  should  have  reproductions  made  and 
the  other  day  we  received  a  letter  from  him  in  spot  them  in  their  programs,  heralds,  news- 
which  he  said  he  was  sorry  "I  have  not  been  paper  ads,  etc. 

active  of  late,  but  other  duties  have  taken  up  It  looked  like  a  gay  and  happy  New  Year's 
considerable  of  my  time."  The  member  is  Eve  show  at  Tommy  di  Lorenzo's  New  Paltz 
Theodore  J.  Friedman,  manager  of  the  Strand  Theatre,  judging  from  the  schedule  appear- 
Theatre,  and  we  were  certainly  glad  to  hear  ing  in  the  program.  The  fun  began  at 
from  him  once  again.  His  programs,  as  much  as  9  p.m.  and  continued  until  after  one  o'clock 
ever,  are  lively  and  compelling.  They're  well  in  the  morning.  First,  at  9:00,  the  folks  had 
prepared,  with  just  enough  art  work  and  copy  a  chance  to  leave  the  theatre  richer  than 
to  make  them  interesting.  In  many  cases  when  they  came.  Then  at  9:05  they  saw  the 
Friedman  features  two-column  scene  mats  on  newsreel,  only  grim  reminder  of  world  events 
the  back  page.  Also,  on  certain  occasions,  during  the  evening.  When  this  was  over, 
there  are  ads  from  local  business  firms  which  they  settled  down  to  75  minutes  of  laughter 
help  to  carry  the  financial  burden.  We  note  as  they  witnessed  "The  Big  Store."  And 
that  Friedman  held  a  Local  Talent  Nite,  in-  with  not  a  moment  to  recover  from  the 
viting  anyone  who  could  "sing,  dance  or  enter-  hilarious  antics  of  the  Marx  Brothers,  they 
tain  in  any  way"  to  compete.  A  coupon  was  were  taken  right  into  the  riotous  adventures 
provided  for  the  contestants'  convenience.  of  Judy  Canova  in  "Sis  Hopkins."  By  mid- 
Michael  J.  Carroll,  manager  of  the  American  night  they  were  probably  so  limp  with 
Theatre,  Bridgeport,  Conn.,  is  another  member  laughter  they  were  hardly  able  to  stand  any 
who  has  been  on  the  "absent"  list  for  some  more  comedy;  but  they  got  it  anyway  be- 

  cause,  after  the  New  Year  had  been  ushered 

in,   John    Barrymore    started   cavorting  in 

YntJV    A  htiliratian    Rlnnk..  "World  Premiere."   So,  it  was  three  come- 

/  OUT    /±ppilLUUUn    DlUriK-  dies  for  New  Paltz  patrons  on  New  Year's 

Clip  and  Mail  Now!  Eve-  We'n  bet  SRO  Prevailed  throughout 

the  evening. 
Last  week  we  mentioned  that  Movie  Guide, 

STR  Program  Exchange  published    for    patrons   of    Shea    Theatres  in 

SHOWMEN'S  TRADE  REVIEW  Western  New  York,  was  going  to  announce  its 

1501  Broadway  selection  of  the  ten  best  pictures  of  the  year. 

New  York,  N.  Y.  ^nd  now  we  n0(.e  ^hat  the  selections  have  been 

Dear  "Chick":— I  hereby  apply  for  membership  in  made  and  that  Movie  Guide's  "ten  best"  are 

the  STR  Program  Exchange.    I  understand  that  entry  as  £?fe-V  W"V7h-e  Ylfr-  i  ""If 

of  my  name  on  this  coupon  signifies  a  willingness  York'.     ^^Jfe    u    &  ^    h     k  >• 

to  exchange  theatre  programs  with  other  theatres.  f°™s      '  ^f:    c^anl]U1^u  ^Yf  .Boinber'„ 

but  involves  no  other  obligation.    Only  managers,  Thf, XTPhl  ad5  phl*  St0ry\  -„  T. he  „ H "Jf  F°XCS 

assistants,  or  men  in  charge  of  programs  eligible.  fnd   North  West  Mounted  Police.   Fellow  mem- 
bers, how  do  you  find?    Do  you  agree  with 

Isl a m e  tne  selections  of  Movie  Guide's  staff?  And  are 

you  conducting  a  poll  to  find  the  "ten  best"  as 

Theatre   far  as  either  your  staff  or  your  patrons  are 

concerned  ?  You  ought  to  try  it. 

Position      Because   rubber   is   needed   for  National 

Defense,    eight    Shea   community  theatres, 

City    according  to  a  box  on  the  front  page  of  the 

program,  were  scheduled  to  hold  Tire  Mati- 

State    nees  last  week.    Every  person  bringing  an 


old  tire  was  not  only  admitted  free  to  the 
performance  on  that  particular  day,  but 
was  also  given  a  ten-cent  Defense  Stamp 
either  to  add  to  their  collection  or  to  start 
one  if  they  had  not  already  done  so.  Of 
course,  Tire  Matinees  have  already  been  held 
in  many  theatres,  but  the  Defense  Stamp 
aspect  of  the  situation  is  new  as  far  as  this 
department  is  concerned  and  should  be  re- 
peated in  every  other  theatre  in  the  nation. 

We  want  to  thank  Jim  Owen  for  that  swell 
calendar  which  contains  fishing  data,  how  to 
prepare  certain  wild  game  for  consumption, 
etc.  Here's  a  calendar  any  angler  will  love, 
and  even  though  we  do  no  fishing  ourselves, 
there's  space  for  telephone  numbers  which  will 
come  in  mighty  handy.  At  the  same  time,  we'll 
learn  a  lot  about  "the  healthful  sport"  that 
occupies  Jim's  time  when  he  isn't  managing  the 
Owen  Theatre  in  Branson,  Mo.  If  we  remem- 
ber correctly,  Jim  promised  us  many  months 
ago  to  submit  an  article  to  the  Program  Ex- 
change. But  them  ole  debbil  fish,  they  just 
keep  on  biting  and  won't  give  the  Missouri 
fishermanager  an  opportunity.  We're  still  hop- 
ing, however. 

So  ends  our  discourse  for  this  week.  See 
you  in  seven  days. 

P.  S.  We  can't  urge  this  too  often :  Buy 
Defense  Bonds  and  Savings  Stamps. 


HELPFUL  HINTS 


(Ed.  Note :  This  is  one  of  a  series  of  timely 
and  valuable  letters  prepared  by  Charles  H. 
Ryan  for  managers  of  Warner  Chicago  Thea- 
tres. His  advice  could  readily  apply  to  thea- 
tres everywhere.  Therefore,  we  suggest  you 
clip  and  save  these  "Helpful  Hints"  as  they 
appear  from  time  to  time.) 

The  Showman  Instinct 

Good  theatre  managers  are  born  to  the  job. 
They  possess  what  is  generally  called  "the 
showman  instinct,"  which  might  be  designated 
as  a  knowledge  of  mass  psychology.  The  born 
showman  senses  what  the  public — his  public — 
will  like  and  what  they  will  not  like.  His  intui- 
tion guides  him  along  the  right  path  of  action 
long  before  facts  and  figures  can  be  gathered  to 
prove  the  correctness  of  his  judgment. 

When  a  theatre  becomes  dehumanized  and 
mechanical,  it  suffers  a  loss  of  community 
prestige,  which  is  ultimately  reflected  in  the 
box  office. 

The  alert  manager  never  leaves  things  go 
until  the  last  moment.  That  is  why  he  is  alert. 
Any  manager  who  neglects  his  theatre  or  waits 
for  emergencies  to  prove  how  fast  he  can 
attend  to  them  will  never  have  executive  ability 
or  make  a  District  Manager.  An  executive 
knows  how  to  plan  his  work  in  advance. 

To  ascertain  the  likes  and  dislikes  of  his 
patrons,  a  manager's  place  is  on  the  floor  of 
his  theatre  between  the  hours  of  6:30  and 
9:30  p.m.  Necessary  clerical  work  should 
be  taken  care  of  in  the  office  two  hours  of 
each  day  during  the  matinee  performance. 

The  patron  is  always  impressed  with  the 
presence  of  the  manager  on  the  floor  and  it  is 
his  duty  and  obligation  to  create  a  favorable 
impression  on  his  patrons.  The  theatre  staff 
will  also  function  better  if  the  manager  is  in 
his  place  on  the  floor  each  evening. 

Precepts  that  Marshall  Field,  founder  of  one 
of  the  country's  largest  fortunes,  attributed  his 
business  success  to  are  : 

Four  Things  to  Remember 

1.  Value  of  time 

2.  Wisdom  of  economy 

3.  Power  of  kindness 

4.  Obligation  of  duty 

A  born  showman  possesses  all  of  the  knowl- 
edge contained  in  the  above  precepts.  In  sum- 
ming up,  we  find  that  the  theatre  manager  is 
still  the  keynote  in  the  success  of  the  individual 
theatre,  providing  he  can  supply  "the  showman 
instinct." 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  15 


When  you  were  a  youngster  you  probably 
heard  a  bedtime  story  every  night.  Well,  we're 
not  going  to  tell  one  now,  but  we  are  going  to 
tell  you  about  "A  Bedtime  Story,"  the  new  Co- 
lumbia picture  co-starring  Fredric  March  and 
Loretta  Young.  And  the  angle  we're  taking  will 
concern  the  picture's  selling  possibilities.  Those 
two  star  names  should  account  for  a  lot  of  extra 
patronage,  but  in  addition,  such  names  as  Robert 
Benchley.  Allyn  Joslyn,  Eve  Arden  and  Helen 
Westley  in  the  supporting  cast  will  also  help  to 
draw  'em  in.  Another  thing  to  remember  is  that 
more  people  than  you  think  never  forget.  In 
other  words,  they  remember  "Here  Comes  Mr. 
Jordan,"  they  remember  that  Alexander  Hall 
directed  it,  and  when  thev  learn  that  he  held  the 
directorial  reins  for  "A  Bedtime  Story,"  they'll 
look  forward  to  another  high  quality  film. 

Not  all  the  work  of  selling  this  picture  will 
fall  on  your  head,  not  by  any  means.  Colum- 
bia has  already  planted  ads  in  seventeen  na- 
tional magazines,  among  which  are  Life, 
Look,  Hollywood,  Motion  Picture,  Screen 
Life,  Screen  Guide,  Movie-Radio  Guide,  Pho- 
toplay-Movie Mirror,  Movie  Stars  Parade, 
Modern  Screen,  Movie  Life,  Movies,  Screen- 
land,  Silver  Screen,  Screen  Romances  and 
Your  Charm.  Thus  approximately  40,000,000 
readers  will  know  about  the  picture,  and  out 
of  that  40,000,000  will  be  many  people  in  your 
own  community. 

SOMETHING  NEW  IN  HERALDS 

It  is  seldom  that  we  lead  off  our  list  of  sugges- 
tions by  discussing  a  herald,  but  the  one  in  this 
instance  is  so  unusual  we  feel  every  livewire 
showman  should  know  about  it.  As  you  know, 
most  advertisers  today  get  across  their  messages 
by  means  of  cartoon  strips.  Also,  the  numerous 
comic  magazines  on  the  market  sell  like  hot 
cakes  (and  somebody  besides  the  kids  reads  'em 
too). 

Columbia  has  incorporated  the  comic  strip 


It'll  Steal  Their  Thunder' 

Just  imagine  this  ad  in  your  local  newspaper!  It'll 
steal  the  "thunder"  of  every  other  layout  on  the 
page.  Besides,  it  sells  the  picture  with  a  mini- 
mum of  copy.  Of  course  you've  heard  that  old 
saying  about  a  picture  telling  more  than  a  thou- 
sand words.  Well,  it  applies  in  this  instance. 


Here  Are  Seat-Selling  Ideas 
To  Bolster  Your  Campaign 
On  New  Romantic  Comedy 

■An 


Screenplay  by  Robert  Flournoy.  Story  by  Horace  Jack- 
son and  Grant  Garrett.  Directed  by  Alexander  Hall. 
Produced  by  B.  P.  Schulberg. 


idea  into  its  herald,  which  is  about  the  same  size 
as  the  average  comic  magazine.  Any  one  who 
gets  this  herald  will  read  it  from  front  to  back, 
thus  following  an  instinct  that  always  comes  to 
the  fore  every  time  a  comic  strip  it  put  in  front 
of  them.  We'd  suggest  you  order  a  liberal  quan- 
tity of  these  timely,  attention-getting  heralds, 
distribute  them  from  house  to  house,  get  coop- 
erating stores  to  stuff  them  in  packages  and 
insert  copies  in  the  Sunday  morning  newspapers. 

THEY'LL  GO  FOR  THIS  ONE 

While  there  are  lots  of  bedtime  stories, 
most  of  them  concern  B'rer  Rabbit,  Little  Red 
Riding  Hood  or  some  other  fictional  charac- 
ter; few  ever  deal  with  things  light,  frothy  and 
romantic.  And  that's  where  the  people  in 
your  community  come  in.  Get  them,  through 
a  contest  conducted  by  the  local  newspaper  or 
radio  station,  to  submit  bedtime  stories  of  not 
more  than  1,500  words.  Then,  let  a  compe- 
tent board  of  judges  choose  the  best  three  or 
four  to  be  printed  in  the  newspaper  or  read 
(perhaps  enacted  by  members  of  a  local  ama- 
teur theatrical  group)  over  the  air. 

NEWSPAPER  CONTEST  IDEAS 

Many  a  husband  has  had  the  experience  of 
spending  the  evening  with  "the  boys,"  only  to 
return  home  and  try  to  establish  a  convincing 
alibi  to  an  irate  wife.  Therefore,  ask  the  men 
to  submit  their  alibis  in  a  newspaper  contest, 
and  offer  prizes  of  cash  or  guest  tickets  for  the 
best  ones.  You  can  publish  the  winning  alibis, 
of  course,  but  you'd  better  withhold  the  names 
of  the  contestants  submitting  them. 

Still  along  the  "alibi"  line,  try  the  four-day 
newspaper  contest  suggested  in  the  press  book. 
Along  with  the  details  a  two-column  scene  mat 
is  published  each  day.  Contestants,  in  each  case, 
are  supposed  to  supply  Fredric  March  with  a 
credible  alibi  to  offer  Loretta  Young  to  get  out 
of  the  fix  he's  in.  This  contest  should  stimulate 
a  lot  of  interest  in  your  engagement. 

LOCAL  BEDTIME  STORY  CLUB 

To  get  extra  publicity,  it  would  be  well  if 
you  could  get  a  young  married  man  to  form 
a  Bedtime  Story  Tellers'  Club  whose  purpose 
would  be  to  create  alibis  to  aid  husbands  who 
get  in  wrong  with  their  wives.  It's  just  a 
gag  to  draw  attention  to  your  picture,  but 
more  likely  than  not  the  newspaper  will  give 
it  a  few  sticks  of  type. 

FASHIONS  IN  NIGHTWEAR 

A  nightwear  fashion  show  might  be  held  at 
your  theatre  with  the  cooperation  of  a  depart- 
ment store  or  ladies'  specialty  shop.  Attractive 
vounsr  ladies  could  model  such  items  as  night- 


gowns, pajamas,  slippers,  negligees,  robes,  etc. 
Newspaper  advertising  and  window  displays  an- 
nouncing the  show  should  help  to  make  it  a 
strong  attraction,  and  at  the  same  time  a  lot  of 
interest  in  "A  Bedtime  Story"  will  be  created 
among  patrons.  Incidentally,  some  stores  have 
Sleep  Shops  which  provide  aids  for  those  who 
suffer  from  insomnia.  Perhaps  one  in  your 
town  can  tell  an  impressive  "bedtime  story"  by 
means  of  a  clever,  attractive  window  display. 

GIANT  BOOK  LOBBY  DISPLAY 

Made  up  by  your  artist,  a  large  book  could 
be  placed  in  the  lobby  and  operated  elec- 
trically in  such  a  way  that  at  frequent  inter- 
vals the  cover  opens  and  closes.  Copy  for 
the  cover:  "If  you're  looking  for  a  good  book, 
better  investigate  this  'Bedtime  Story'."  When 
the  book  opens,  it  reveals  a  layout  of  stills  of 
scenes  from  the  picture. 

ONE  FOR  THE  FRATERNITY 

Members  of  the  senior  class  of  your  local  high 
school  or  college,  preferably  the  latter,  or  mem- 
bers of  a  fraternity,  might  be  persuaded  to  vote 
Loretta  Young  the  girl  to  whom  they  would 
most  like  to  tell  a  bedtime  story.  The  boys 
should  inform  the  newspaper  of  their  choice,  thus 
getting  you  still  more  publicity  for  the  picture. 

SWELL  STREET  BALLYHOO 

Here's  a  street  ballyhoo  that's  guaranteed 
to  attract  maximum  attention.  Get  a  bed 
and  put  it  on  wheels.  Then  have  a  man 
dressed  in  pajamas  push  the  bed,  in  which 
lies  a  lovely  young  lady  with  a  book,  along 
the  streets  of  the  business  section.  Whether 
or  not  you  can  stage  this  ballyhoo  depends  on 
the  weather,  but  if  you  can,  you'll  go  a  long 
way  toward  building  grosses  at  the  box  office 
when  "A  Bedtime  Story"  opens. 

IN  CONCLUSION 

With  these  ideas  to  get  you  started,  you  will 
surely  be  able  to  utilize  many  more  that  will 
assure  you  of  a  successful  engagement.  And  if 
you  happen  to  remain  out  a  little  late  with  "the 
boys"  on  the  evenings  "A  Bedtime  Story"  plays, 
you  might  offer  the  alibi  that  business  was  so 
good  you  had  to  stay  up  late  and  count  the  re- 
ceipts. She'll  never  suspect  you  had  your  assis- 
tant do  the  counting. 


gourtoton  (Times  Seralu 


WAKE  UP...  AND  TAKE  ADVANTAGE 
OF  THESE  GREAT  BEDTIME  VALUES 


mr  t:  j-'iri-r  rn: 


REST  ASSURED 


WEIGEL  S 

FURNITURE  yy 
ST8RE  . 


COMPLETE 
BEDTIME 
,  BEAUTY 
\  TREATMENT! 

hi..  <?<.,; 
\\\\  if  itiiit 


'Bye,  baby  bunting,  mother's  gone^ 
a  bunting" 'for  pajamos,  "Dentons", 
nighties,  snuggle  bunnies,  sleeping  bags. 
And  shell  find  rhem  at  I 

Rock-A-IZtfe. 


=JC  MwO  T3  SCXXXCA'S 


Merchant  Tieups  Advantageous 

No  matter  how  many  times  you  have  an  oppor- 
tunity for  merchant  tieups,  always  be  on  the  alert, 
for  this  type  of  exploitation  is  not  only  beneficial 
to  you,  but  it  is  also  practically  costless.  Shown 
above  is  a  suggestion  for  a  cooperative  page  in 
connection  with  "A  Bedtime  Story."  Better  go 
into  action  as  soon  as  your  playdate  is  set.  And 
don't  forget  those  windows,  either. 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


HERE'S  HOW  1941-42  PROGRAMS  STAND 


COLUMBIA 

COMPLETED 


King  of  Dodge  City 
(W) 

Roaring  Frontiers(W) 
Lone  Star 

Vigilantes  (W) 
Men  in  Her  Life 
Bedtime  Story 
Sing  For  Your 

Supper 
Go  West,  Young 
Lady 

Harvard  Here  I  Come 
Honolulu  Lu 
Riders  of  the  Bad 

Lands  (W) 
Blondie's  Blessed 

Event 
Bullets  for  Bandits 
(W) 

AWAITING  RELEASE 

Confessions  of  Boston        Shut  My  Big  Mouth 

Blackie  Lawless  Plainsman  (W) 

North  of  the  Rockies  (W)  Man  Who  Returned  to 
Cadets  on  Parade  Life 
Devil's  Trail  West  of  Tombstone  (W) 

Close  Call  for  Ellery  QueenBlondie  Goes  to  College 
Martin  Eden  Lady  Is  Willing 


3003  You  Belong  to  Me  3209 

3008  Texas 

3009  Ladies  in  Retirement  3210 
3016  Three  Girls  About  3211 

Town 

3020  Two  Latins  From 

Manhattan 
3023  Harmon  of  Michigan 

3026  Secrets   of    the  Lone 
Wolf 

3030  Ellery  Queen  and  the 

Murder  Ring 
3036  Stork  Pays  Off 

3040  Mystery  Ship  3202 

3041  Blonde  From 

Singapore 
3201  Royal  Mounted 
Patrol  (W) 


IN  PRODUCTION 


Camp  Nuts 
Canal  Zone 
Devil's  Trail  (W) 


Down  .Rio  Grande  Way 
Trinidad 


MGM 

COMPLETED 


201  Dr.  Jekyll  and  Mr. 

Hyde 

202  Lady  Be  Good 

203  Down  in  San  Diego 

204  Honky-Tonk 

205  Married  Bachelor 

206  Smilin*  Through 

207  Feminine  Touch 

208  Chocolate  Soldier 

209  Unholy  Partners 

210  Shadow  of  the  Thin 

Man 


211  Two  Faced  Woman 

212  H.  M.  Pulham,  Esq. 

213  Design  For  Scandal 

214  Tarzan's  Secret 

Treasure 

215  Kathleen 

216  Babes  on  Broadway 

217  Dr.  Kildare's  Victory 

218  Tohnny  Eager 

219  Mr.  and  Mrs.  North 

220  Bugle  Sounds 


AWAITING  RELEASE 

Panama  Hattie  We  Were  Dancing 


Born  to  Sing 
Joe  Smith,  American 
Woman  of  the  Year 


Mr.  Yancey  of  Virginia 
Ship  Ahoy 

Yank  on  the  Burma  Road 


IN  PRODUCTION 


I  Married  an  Angel 

Mrs.  Miniver 

Out  of  the  Past 

Rio  Rita 

Tortilla  Flat 

This  Time  For  Keeps 

Along  Came  Murder 


Born  to  Sing 

Courtship  of  Andy  Hardy 

Joe  Smith,  American 

We  Were  Dancing 

Fingers  at  the  Window 

Mokey 


MONOGRAM 


COMPLETED 

Arizona  Bound  (W)_  Freckles  Comes  Home 

Gentleman  From  Dixie  Thunder  River  Feud  (W) 
Stolen  Paradise  Tonto  Basin  Outlaws  (W) 

Let's  Go  Collegiate  Top  Sergeant  Mulligan 

Underground  Rustlers(W)  Spooks  Run  Wild 
Borrowed  Hero  Saddle  Mountain 

Gun  Man  From  Bodie  (W)  Roundup  (W) 
Zii  Boom  Bah  Double  Trouble 

Riot  Squad  I  Killed  That  Man 

Road  to  Happiness  Lone  Star  Law  Men  (W) 

AWAITING  RELEASE 


Forbidden  Trails  (W) 
Below  the  Border  (W) 
Law  of  the  Jungle 


Man  from  Headquarters 
Rock  River  Renegades  (W) 
Snuffy  Smith,  the  Yard  Bird 


IN  PRODUCTION 

Here  Come  the  Marines     Western  Mail  (W) 

PARAMOUNT 

COMPLETED 


T  New  York  Town 
~  I  Buy  Me  That  Town 
"3  VHold  Back  the  Dawn 
~    Nothing  But  the  Truth         S  Ni 
m    Henry  Aldrich  For  President"  ^GI; 


Skylark 

Among  the  Living 
Birth  of  the  Blues 
ght  of  Jan.  16th 
Glamour  Boy 

Sullivan's  Travels         >  1  Riders  of  the  Timberline 
No  Hands  on  the  Clock  <  I  Secrets  of  the  Wastelands 
Bahama  Passage  f  Stick  to  Your  Guns 

Midnight  Angel  £    Outlaws  of  the  Desert 

Mr.  Bug  Goes  to  Town  «  J  Twiiight  on  the  Trail 
Louisiana  Purchase 


PARAMOUNT  (Cont.) 

AWAITING  RELEASE 


20TH  CENTURY-FOX  (Cont. 


Great  Man's  Lady 
Reap  the  Wild  Wind 
Henry  and  Dizzy 
Malaya 

Remarkable  Andrew 
Sweater  Girl 
Fly  By  Night 

Night  in  New  Orleans 
Torpedo  Boat 
Tombstone 


Fleet's  In 

Dr.  Broadway 
flirl  Has  Plans 
True  to  the  Army 
Bad  Men  of  Arizona 
Lady  Has  Plans 
My  Favorite  Blonde 
Out  of  the  Frying  Pan 
This  Gun  for  Hire 
Irving  Berlin's  Holiday  Inn 


(W) 


IN  PRODUCTION 


American  Empire 
I  Live  on  Danger 
Mr.  and  Mrs.  Cugat 


Palm  Beach  Story 
Take  a  Letter  Darling 


PRODUCERS  RELEASING  CORP. 


COMPLETED 


215  Law  of  the  Timber 
263  Lone  Rider  and  a 

Bandit  (W) 
251  Texas  Man  Hunt  (W) 
168  The  Lone  Rider  Fights 
Back  (W) 


205  Hard  Guy 

213  Miracle  Kid 

257  Billy  the  Kid  Wanted 

230  Swamp  Woman 
116  Blonde  Comet 

258  Billy  the  Kid's 

Round-Up  (W) 

AWAITING  RELEASE 

206  Duke  of  the  Navy        252  Raiders   of   the  West 

214  Today  I  Hang  (W) 

215  Law  of  the  Timber  Broadway  Big  Shot 

IN  PRODUCTION 

Girl's  Town 

RKO-RADIO 

COMPLETED 


(v,  1  Look  Who's  Laughing 
^  I  Mexican  Spitfire's  Baby 
o  Y  Unexpected  Uncle 


) Citizen  Kane 
Parachute  Battalion 
Father  Takes  a  Wife 
Lady  Scarface  g     Gay  Falcon 

All  That  Money  Can  Buy    J  Suspicion 

^  I  Bandit  Trail  ^  I  Thundering  Hoofs 

.  >Dude  Cowboy  ^  f  Come  on  Danger 

=S  J  Riding  the  Wild  Wind  5  J  Land  of  the  Open  Range 

m)  Obliging  Young  Lady^t-  ]  Call  Out  the  Marines 

Date  With  the  Falcon-*  I  Joan  of  Paris 
g  fWeek  End  for  Three    o  f  Mexican  Spitfire  at  Sea 
5    Playmates  5  I  Sing  Your  Worries  Away 

J  Four  Jacks  and  a  Jill        J  Valley  of  the  Sun 
Dumbo  Fantasia  Ball  of  Fire 

AWAITING  RELEASE 

Bambi  Powder  Town 

Falcon  Takes  Over  Syncopation 
Mayor  of  44th  Street  Tuttles  of  Tahiti 

IN  PRODUCTION 

Magnificent  Ambersons       My  Favorite  Spy 
(Untitled)  Lum  'n'  Abner 


REPUBLIC 

COMPLETED 


107  Mountain  Moonlight 

108  Hurricane  Smith 

109  Sailors  on  Leave 

110  Mercy  Island 

111  Devil  Pays  Off 
121  Public  Enemies 
133  Pittsburgh  Kid 
143  Sierra  Sue 

151  Jesse  James  at  Bay 
(W) 

161  Outlaws  of  Cherokee 
Trail  (W) 


162  Gauchos  of  El 

Dorado  (W) 

171  Apache  Kid  (W) 

172  Death  Valley 

Outlaws  (W) 

173  Missouri  Outlaw 
101  Lady  for  a  Night 

112  Mr.  District  Attorney 

in  the  Carter  Case 

113  Tuxedo  Junction 

152  Red  River  Valley  (W) 

163  West  of  Cimarron  (W) 


(W) 


AWAITING  RELEASE 

174  Arizona  Terrors  (W)  Cowboy  Serenade 

153  Man  from  Cheyenne  Pardon  My  Stripes 

(W)  Tragedy  at  Midnight 

IN  PRODUCTION 


Riders  of  the  Sunset  Trail 
Sleepytime  Gal 


South  of  Santa  Fe 
Yokel  Boy 


20th  CENTURY-FOX 

COMPLETED 


_  I  Sun  Valley  Serenade 
jd    Dressed  to  Kill 
g  (-Charley's  Aunt 
fq    Private  Nurse 
J  Wild  Geese  Calling 


Man  at  Large 
Yank  in  the  R.A.F. 
►Week  End  in  Havana 
We  Go  Fast 
Great  Guns 


ii 


Belle  Starr  _      |  Last  of  the  Duanes 

Charlie  Chan  in  Rio  ^  >  Riders  of  the  Purple  Sage 
M  '  5 


(Cont. 


1  C  .' 


pq 


COMPLETED 

I  Wake  Up  Screaming 
M  I  Small  Town  Deb 
j>  r  Swamp  Water 
pq    Moon  Over  Her  Shoulder 

f  Blue,  White  and  Perfect 
.2|  Remember  the  Day 

How  Green  Was  My  Valley 
AWAITING  RELEASE 


Marry  the  Boss' 
I  Daughter 
o  I  Rise  and  Shine 
5  I  Perfect  Snob 
J  Confirm  or  Deny 


Outlaw 

On  the  Sunny  Side 
Lone  Star  Ranger  (W) 
Remarkable  Mr.  Kipps 
Roxie  Hart 
Song  of  the  Islands 
Son  of  Fury 
Tales  of  Manhattan 

IN 

My  Gal  Sal 


To  the  Shores  of  Tripoli 
This  Above  All 
Rings  on  Her  Fingers 
Moon  Tide 
Palm  Beach  Story 
Young  America 
Castle  in  the  Desert 
Gentleman  at  Heart 

PRODUCTION 

Not  For  Children 


Night  Before  the  Divorce  You  Can't  Always  Tell 
Right  to  the  Heart 

UNITED  ARTISTS 

COMPLETED 

New  Wine  (Sekely)  Sundown  (Wanger) 

Lydia  (Korda)  Niagara  Falls  (Roach) 

Miss  Polly  (Roach)  Tanks  a  Million  (Roach) 

International  Lady  (Sekely) 
All  American  Co-Ed  (Roach) 
Fiesta  (Roach)  Corsican  Brothers  (Small) 

Dudes  Are  Pretty  People  (Roach) 
Shanghai  Gesture  (Pressburger) 
Hay  Foot  (Roach) 

AWAITING  RELEASE 

Jungle  Book  (Korda) 
Ships  With  Wings  Heliotrope  Harry  (Small) 

Twin  Beds  (Small) 

To  Be  Or  Not  To  Be  (Korda) 

IN  PRODUCTION 

Brooklyn  Orchid  (Roach) 
About  Face  Cubana 

UNIVERSAL 

COMPLETED 

6004  Unfinished  Business  6007  Appointment  for  Love 
6013  Bad  Lands  of  Dakota6044  Quiet  Wedding 

6021  Mob  Town  6016  Never  Give  a  Sucker 

6025  Moonlight  in  Hawaii  An  Even  Break 

6028  Flying  Cadets  South  of  Tahiti 

6030  Sing  Another  Chorus  Sealed  Lips 

6045  Girl  Must  Live  Keep  'Em  Flying 

6061  Man  From  Montana  Hellzapoppin 

(W)  Melody  Lane 

6062  Masked  Rider  (W)  Jail  House  Blues 

6005  It  Started  With  Eve  North  of  the 
6035  Burma  Convoy  Klondike 
6051  Kid  From  Kansas              Paris  Calling 
6033  Swing  It  Soldier 

AWAITING  RELEASE 

6063  Arizona  Cyclone   (W) Fighting  Bill  Fargo  (W) 


Bombay  Clipper 
There's  One  Born 

Every  Minute 
Ride  'Era  Cowboy 
'Frisco  Lil 
Mississippi  Gambler 
Wolf  Man 
Road  Agent 


Stage  Coach  Buckaroo  (W) 
Juke  Box  Jennie 
Strange  Case  of  Dr.  Rx. 
Almost  Married 
Treat  'Em  Rough 
Don't  Get  Personal 
Mad  Doctor  of  Market 

Street 
You're  Telling  Me 

IN  PRODUCTION 


Tough  As  They  Come 
Drums  of  the  Congo 
Ghost  of  Frankenstein 


Mystery  of  Marie  Roget 
Saboteur 


WARNER  BROTHERS 


COMPLETED 


101  Sergeant  York  1 

102  Smiling  Ghost  1 

103  Navy  Blues 

104  Nine  Lives  Are  Not  1 

Enough  1 

105  Law  of  the  Tropics 

106  International 

Squadron 

107  Maltese  Falcon 

108  One  Foot  in  Heaven 

109  Target  For  Tonight 

110  Blues  in  the  Night 
116  All  Through  the 

Night 

AWAITING 


11  Body  Disappears 

14  They  Died  With  Their 
Boots  On 

12  Steel  Against  the  Sky 

13  You're  in  the  Army 

Now 
Prime  Minister 
Kings  Row 
Man  Who  Came  to 

Dinner 
Wild  Bill  Hickok  Rides 
Dangerously  They  Live 


RELEASE 


Male  Animal 
Captain  of  the  Clouds 

Always  in  My  Heart 

IN  PRODUCTION 

Larceny,  Inc.  Yankee  Doodle  Dandy 


In  This  Our  Life 
Juke  Girl 

Arsenic  and  Old  Lace 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  17 


the  SHOW  BUILDER 


A  Monthly  Feature  Dealing  With  Practical  Ideas  for  Booking  And  Exploiting 


Give  Shorts  Feature7  Build-up 

Abbreviated  Footage  Permits  Exercise  of  Scope  Not  Accorded 
Features;  Subjects'  Variety  Meets  Changing  Tastes  of  Public 


SHORTS  SHOPPING 

War  Declaration  Brings  Sudden 
Outburst  of  Timely  Shorts; 
Duck  and  Rabbit  Hypo  Grosses 


It  was  recorded  in  this  column  last  month 
that  "subjects  of  a  timely  nature  declined  con- 
siderably during  .  .  .  November."  The  events 
beginning  with  Japan's  attack  on  the  United 
States  December  7,  however,  changed  the  situa- 
tion for  the  final  month  of  the  year. 

Almost  coinciding  with  the  entrance  of  the 
U.  S.  into  World  War  II  was  Columbia's 
release  of  the  Raymond  Gram  Swing  reel, 
"How  War  Came,"  which  illustrated  by 
many  animated  drawings  the  aggressions  that 
led  to  the  outbreak  of  war  in  September, 
1939.  It  was  also  a  coincidence  that  Uni- 
versale Variety  View,  "Annapolis  Salutes 
the  Navy,"  came  out  about  the  same  time. 

With  the  swift  change  of  events,  the  editors 
of  The  March  of  Time  swiftly  prepared  for 
immediate  release  a  new  issue  titled  "Our 
America  at  War."  In  hailing  it  as  "timely  and 
vital,"  an  STR  reviewer  recommended  it  as  "a 
subject  that  should  be  seen  by  every  American." 
A  few  days  later,  another  timely  March  of 
Time  subject,  "Battlefields  of  the  Pacific,"  was 
screened.  The  informative  material  for  this 
issue  was  compiled  from  several  past  releases, 
and  shows  four  of  the  battlegrounds — Hong 
Kong,  Guam,  the  Philippines  and  the  Dutch 
East  Indies — in  great  detail. 

At  the  same  time,  MGM  rushed  to  its 
exchanges  prints  of  a  subject  that  had  been 
made  by  the  Canadian  government  just  prior 
to  the  Japanese  attack.  Released  as  "War 
Clouds  in  the  Pacific,"  the  subject  is  a  re- 
markable document,  completely  covering,  as 
it  does,  every  phase  of  the  Pacific  theatre 
of  war. 

During  the  month  Columbia  reported  a  de- 
mand for  its  International  Forums,  Raymond 
Gram  Swing  historical  cartoon  reels  and  the 
Community   Sing   subject,   "Patriotic  Songs." 

Two  other  December  subjects  were  timely, 
but  their  timeliness  was  based  on  the  Christ- 
mas season.  The  subjects:  MGM's  Techni- 
color cartoon,  "The  Night  Before  Christmas" 
and  Universal's  Personality  and  Name-Band 
Musical,  "Jingle  Bells."  A  trifle  out  of  sea- 
son was  RKO's  Edgar  Kennedy  comedy, 
"A  Quiet  Fourth,"  the  background  of  which 
is  revealed  in  the  title;  but  this  factor  doesn't 
detract  from  its  hilarity. 

Our  Gang  found  time  during  the  holidays  to 
represent  the  motion  picture  industry  by  lead- 
ing the  Los  Angeles  Christmas  parade.  Riding 
on  the  Yuletide  float  with  Santa  Claus  were 
Mickey  Gubatosi,  Darla  Hood,  "Spanky"  Mc- 
Farland,  "Froggy"  Laughlin  and  "Buckwheat" 
Thomas. 

A  theatre  in  Washington,  D.  C,  attributes 
its  excellent  business  for  a  certain  program 
recently  to  the  fact  that  when  answering  in- 
quiring patrons  the  cashier  said:  "Good  eve- 
ning, Apex  Theatre.  Today  we  are  showing 
Donald  Duck  in  'A  Time  for  a  Dime,'  and  on 
the  same  program,  'My  Life  With  Caroline' 
(Continued  on  Page  20) 


When  Walt  Disney  made  the  announcement 
some  time  ago  that  he  intended  giving  Mickey 
Mouse  a  long  needed  vacation  and  that  there 
would  be  no  more  issues  of  this  subject,  his 
office  was  flooded  with  remonstrances  from  ex- 
hibitors. All  of  the  objectors  had  banked  loads 
of  dimes  through  the  exhibition  of  the  humorous 
and  morale-building  adventures  of  the  tiny 
rodent  who  gained  a  world  wide  popularity 
far  surpassing  that  of  any  human  star  ever 
to  appear  on  the  silver  screen. 

Mickey's  rise  to  fame  was  meteoric.  First, 
the  kiddies  took  him  to  their  hearts  and  before 
long,  the  adult  that  was  cajoled  into  taking  the 
youngsters  to  witness  Mickey's  latest,  found 
themselves  immersed  in  laughs  at  the  antics  of 
the  tiny  animal  who  seemed  always  engaged 
in  some  exploit  or  suffering  some  fate  that  had 
its  counterpart  within  the  ready  recollection  of 
practically  everyone. 

But  it  took  advertising  and  plenty  of  it  to 
bring  Mickey  through  the  portals  to  fame. 
Remember  the  Mickey  Mouse  Clubs,  the  special 
cut-out  displays,  etc?  All  of  these  helped 
build  Mickey  to  the  point  where  many  theatres 
ran  special  shows  devoted  exclusively  to  the 
adventures  of  Mickey  Mouse  and  his  cohorts. 

With  Mickey  and  his  popularity  as  an  ex- 
ample it  is  easy  to  see  what  might  be  done  if 
the  proper  attention  were  paid  to  the  audience 
response  to  the  various  high  type  short  features 
now  on  the  market. 

The  short  subject  of  today  is  not  thrown 
together  haphazardly  but  is  given,  in  propor- 


AWARD! 

Being  appropriate  at  this  time  of  the  year  to  exchange 
best  wishes  among  fellow  men,  for  a  VICTORY  FOR 
DEMOCRACY,  and  good  health  and  happiness  for  all,  I 
know  that  every  Producer,  Distributor  and  Exhibitor,  joins 
me  in  extending  these  same  wishes  to  you  and  yours. 

During  the  month  of  February  well  known  representa- 
tives from  all  branches  of  our  Industry,  will  present 
Academy  Awards  to  Producers,  Directors,  Actors,  and 
other  men  and  women  in  every  field  of  our  business,  who 
through  hard  work  have  contributed  toward  the  success 
of  our  Industry  during  the  last  year. 

While  Awards  are  being  in  order,  I  know  that  I  can 
safely  speak  for  every  Producer,  Distributor  and  Exhibitor, 
when  I  take  it  upon  myself  to  present  a  well  earned 
Award  to  you,  Mr.  Lewis,  for  your  splendid  pioneering 
efforts,  through  your  SHOW  BUILDER  section,  in  stimu- 
lating and  bringing  back  to  life  the  Short  Subjects. 

Now,  more  than  ever,  as  an  aid  to  our  Government 
to  offer  our  screens  as  a  Movie  Tonic  in  keeping  up 
public  morale,  the  Short  Subject  will  definitely  play  an 
important  part  to  accomplish  this  purpose. 

I'm  certain  that  every  Exhibitor  fully  realizes  the 
responsibility  placed  upon  his  shoulders  and  will  do  his 
share  by  presenting  consistent  Variety  programs  to  give 
our  fellow  men  the  most  joyous  and  happiest  movie 
entertainment  available  during  the  present  emergency. 

I  hope  you'll  continue  with  your  good  work  during 
the  coming  year  so  I  can  present  you  with  another 
Award. 

Sincerely, 

E.  D.  Harris 
Glendale  Theatre 
Glendale,  Calif. 


tion,  the  same  attention  and  effort  that  is  ac- 
corded the  feature.  And  the  abbreviated  footage 
allows  for  an  exercise  of  scope  that  is  denied  its 
bigger  brother.  Production  values,  sweep  of 
action,  authentic  or  atmospheric  backgrounds, 
perfection  of  performance,  continuity  and  every- 
thing demanded  of  features  are  required  of  the 
maker  of  single-  and  double-reel  subjects.  In 
addition,  timeliness  is  one  of  its  big  assets.  It 
can  be  handled  in  time  to  take  care  of  the  fast 
changing  desires  of  the  people  and  is  in  posi- 
tion to  capitalize  to  the  fullest  on  any  peculiar 
turn  that  the  public  mind  may  take. 

Many  Deserving  Subjects  Available 

As  a  result,  we  have  available  today  such 
deserving  subjects  as  the  Pete  Smith  Special- 
ties ;  Robert  Benchley's  laughable  discourses 
on  happenings  akin  to  all  of  us ;  The  March 
of  Time,  the  subject  that  fits  its  name  so 
perfectly  and  always  keeps  abreast  of  world 
events ;  the  sport  reels  that  carry  the  action  of 
events  in  which  there  is  national  or  world-wide 
interest  to  the  screens  of  distant  cities  almost 
as  fast  as  the  wires  that  carry  the  story ;  'Mer- 
rie  Melodies,'  'Donald  Duck,'  'Pop  Eye,'  'Pluto' 
and  the  new  'Puppetoon'  series  are  just  a  few 
of  the  subjects  that  have  their  followers  in 
every  audience  throughout  the  land. 

Study  Audience  Reaction 

The  theatre  owner  or  manager  who  has  these 
subjects  under  contract  or  available  should 
spend  a  little  time  studying  the  reaction  of  his 
audience  and  arrange  for  the  inclusion  in  his 
newspaper  advertising  and  on  his  theatre  front 
of  the  playing  of  such  material  as  he  finds  best 
suited  to  the  taste  of  his  customers.  Just  as 
many  of  your  patrons  have  their  favorite 
western  star  and  attend  all  his  pictures,  so  are 
there  many  who  have  a  yen  for  certain  char- 
acters or  personages  that  take  part  in  the  ac- 
companying shorts  program.  A  little  time 
spent  in  determining  just  what  subjects  are 
most  liked  by  your  patrons  might  add  many 
dollars  to  the  receipts  of  a  feature  that  stimu- 
lates no  urge  for  attendance  in  these  particular 
customers. 


Texas  Town,  Population  115, 
Site  of  Benchley  Short  Bow 

Benchley,  Texas,  population  115,  will  cele- 
brate its  first  world  premiere  on  January  6th 
with  the  initial  showing  of  "Nothing  But 
Nerves,"  a  Paramount  comedy  short,  starring 
the  town's  famous  namesake,  Robert  Benchley. 

This  is  the  most  unusual  world  premiere  in 
film  history  for  Benchley,  Texas,  has  no  theatre 
or  auditorium  where  pictures  can  be  shown,  so 
the  115  inhabitants  will  be  loaded  onto  buses 
for  the  seventy-mile  trip  to  Austin,  where  the 
Paramount  Theatre  will  be  the  scene  of  the 
gala  festivities. 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


In  the  Short  Shops — Fairbanks  &  Carlisle 


Jerry  Fairbanks 
Mans  the  Camera 


JERRY  FAIRBANKS  and  Robert  Carlisle  are  the  dynamic  force  behind  three  of  Paramount's  most 
popular  short  series.    Operating  under  the  corporate  title  of  Scientific  Films,  Inc.,  they  produce 
six  Popular  Science  and  six  Unusual  Occupations  one-reelers,  both  filmed  in  Magnacolor,  and 
six  "Speaking  of  Animals"  novelty  films  of  the  same  length. 

Fairbanks,  president,  has  a  motion  picture  career  dating  back  to  1919.  He 
started  as  a  projectionist,  took  up  camera  work  in  1924,  and  among  the  major 
film  productions  he  photographed  were  "Sea  Beast"  and  "Hell's  Angels."  In 
1929  he  started  producing  shorts  independently,  and  later  produced  the  Strange 
As  It  Seems  series  for  Universal  and  "Battle  of  Life"  for  Educational.  In  1934 
he  made  a  feature,  "Last  Wilderness."  Together  with  Robert  Carlisle,  in  1935, 
he  formed  his  present  organization  with  Paramount  release. 

Due  to  his  long  camera  experience,  Fairbanks  personally  photographs  all 
productions  made  on  the  West  Coast.  In  1941,  after  a  long  period  of  experi- 
mentation, he  developed  the  new  photographic  process  which  makes  possible 
the  unique  Speaking  of  Animals  films.  His  hobby  is  aviation  and  he  started 
flying  in  1926.  He  is  president  of  the  Aviation  Country  Club  of  California,  and 
an  active  member  of  the  Sheriff's  Air  Squadron  and  Quiet  Birdmen. 

Robert  (Bob)  Carlisle  is  secretary-treasurer  of  the  organization.  He  started 
with  Metro  in  the  cutting  rooms  in  1922  and  joined  Cosmopolitan  Productions  in  1924.  From  1925 
to  1932  he  was  associated  with  Universal,  and  in  1933  became  editor-in-chief  for  Columbia.  In  1935 
he  teamed  up  with  Fairbanks  and  personally  edits  all  film  produced  for  the  three  series  of  Paramount 
shorts. 

Carlisle's  hobby  is  amateur  radio  and  he  owns  a  powerful  transmitting  and  receiving  station. 
Previous  to  the  outburst  of  war,  he  used  it  to  line  up  new  material  and  for  checking  with  correspond- 
ents all  over  the  world.    He  won't  have  this  advantage  now,  but  we  bet  he'll  get  the  material  anyway. 

Inasmuch  as  many  of  the  subjects  photographed  for  Popular  Science  and  . 
Unusual  Occupations  are  scattered  all  over  the  country,  the  production  organ- 
ization has  two  specially-built  trucks.  These  mobile  photographic  units  are 
constantly  on  the  move.  Fairbanks  is  a  veteran  pilot  and  his  plane  is  fitted 
in  such  a  way  that  it  is  frequently  used  as  a  camera  plane.  Further  coverage 
is  obtained  by  special  representatives  in  key  cities  throughout  the  United  States 
who  are  equipped  with  the  necessary  apparatus  to  photograph  in  the  Magna- 
color process.  The  same  photographic  set-up  exists  in  England,  Mexico,  and 
prior  to  the  Pacific  war,  in  Hawaii  and  the  Dutch  East  Indies. 

The  Hollywood  studio  of  Scientific  Films  consists  of  two  stages,  microscopic 
laboratory,  large  camera  room  for  the  photographing  of  animals  for  the  Speak- 
ing of  Animals  shorts  and  special  effects,  a  mechanical  laboratory,  animation 
department  and  business  offices. 

The  greater  part  of  the  electrical  and  grip  equipment  has  been  designed  by 
the  mechanical  department  so  that  it  can  be  used  either  in  the  field  or  at  the 

studio.  This  is  necessary  because  the  ordinary  equipment  does  not  lend  itself  to  easy  transportation 
and  availability. 

Fairbanks'  and  Carlisle's  Popular  Science  releases  depict  the  latest  advances  in  the  world  of 
science,  chemistry  and  other  fields,  while  their  Unusual  Occupations,  the  first  of  which  was  produced 
in  1937,  present  the  everyday  hobbies  of  normal  Americans.  Last  year  Paramount  released  the  first 
Speaking  of  Animals  novelty  short.  The  production  technique  of  these  subjects  is  a  combination  of 
animal  and  trick  photography  whereby  animals  speak.  This  is  the  first  time,  it  is  said,  that  animation 
has  been  incorporated  as  an  integral  part  of  a  live  subject  and  is  only  possible  because  of  the  Duo- 
plane  process  perfected  by  Fairbanks. 


Robert  Carlisle 
Edits  the  Film 


Bodiford  Holds  'Seeing  Eye  Dog' 
Demonstration  on  Stage  for  Kids 

Appreciating  the  importance  of  the  subject, 
"The  Seeing  Eye,"  Manager  Lowell  Bodiford 
of  the  Parkway  Theatre,  Fort  Worth,  Texas, 
made  a  tieup  with  the  Hollywood  movie  dogs, 
the  Fort  Worth  Kennel  Club  and  Walter  John- 
son, the  trainer,  whereby  several  trained  dogs 
appeared  on  the  stage  at  one  of  the  regular 
Saturday  kiddie  matinees. 

"To  top  all  this,"  reports  Bodiford,  "I  had 
them  bring  in  a  Seeing  Eye  dog  who  actually 
gave  the  kids  a  demonstration  on  the  stage.  In 
fact,  the  trainer  knew  all  about  the  school  at 


Morristown  and  gave  the  audience  lots  of  inside 
information,  which  made  it  even  more  interest- 
ing. And  to  tie  up  this  even  closer,  the  local 
Lion's  Club  arranged  to  send  a  young  man  up 
to  Morristown  to  get  a  Seeing  Eye  dog.  They 
saw  the  short  at  the  theatre  and  got  a  big 
inspiration  out  of  it." 


Travelogues  Timely  Right  Now 

The  use  of  travelogues  might  prove  inter- 
esting right  now,  particularly  if  you  can  ar- 
range the  booking  of  subjects  dealing  with 
places  that  are  now  in  the  process  of  destruc- 
tion by  the  warring  nations. 


Timely  Pete  Smith  Reel 
A  Natural  for  Publicity 

Because  of  its  timeliness,  Pete  Smith's  recent 
Specialty,  "Army  Champions,"  should  have  little 
trouble  in  receiving  publicity  from  newspapers 
and  radio  stations,  for  these  mediums  are  de- 
voting a  great  deal  of  space  and  time  to  the 
question  of  national  defense  and  the  best  way 
to  effect  it.  How  the  U.  S.  Army  is  developing 
into  a  first-class  fighting  force  is  shown  in  the 
subject.  Therefore,  chances  for  publicity  should 
be  unlimited. 

Invite  editorial  writers,  feature  writers  and 
columnists  to  an  advance  screening.  Likewise, 
military  analysts  from  your  local  radio  station 
should  also  be  invited.  Supply  the  newspaper 
with  stills  from  the  picture  for  cut-and-caption 
breaks. 

As  a  method  of  comparison  and  in  order  to 
get  additional  publicity,  get  the  newspaper  to 
invite  a  group  of  World  War  I  veterans  to  the 
screening.  Their  comments  on  1941  warfare 
as  compared  with  1917  should  make  good  copy. 

By  all  means  keep  the  American  Legion  in 
mind  when  you  play  "Army  Champions."  Have 
the  officials  notify  their  membership  of  your 
screening.  Arrange  for  the  drum  and  bugle 
corps  to  parade  to  your  theatre. 

The  picture,  because  of  its  patriotic  nature, 
should  be  a  natural  for  merchant  tieups.  For 
example,  a  department  store  could,  through  its 
toy  department,  rig  up  an  attractive  miniature, 
army  display  to  be  used  either  in  its  window  or 
in  your  lobby. 


Inject  Activity  Into  Off-Nights 
With  Band  Act  'Jam  Sessions' 

It  seems  that  a  couple  of  years  ago  a  special 
two-reel  musical,  made  up  of  highlights  from 
some  ten  band  acts  that  had  finished  their  runs, 
was  exhibited  in  several  Texas  theatres  as  "The 
Jam  Session."  If  you  want  something  to  stimu- 
late business  on  that  "off-night,"  this  should 
give  you  an  idea.  You  can't  stop  to  edit  band 
reels,  of  course,  but  you  can  book  four  or  five 
of  those  you've  played  during  the  season  for  a 
bang-up  "jam  session." 

Another  theatre  chose  not  four  or  five,  but 
twelve  one-reel  band  acts  for  an  evening's  enter- 
tainment and  billed  the  program  as  "  'Maestros 
on  Parade,'  with  12  Famous  Bands  Bringing  You 
the  Entertainment  of  a  Lifetime  in  One  Eve- 
ning." Imagine  how  these  names  must  have 
stood  out  in  the  newspaper  ads,  on  billboards, 
lobby  displays  and  the  marquee :  Ben  Bernie, 
Cab  Calloway,  Isham  Jones,  Red  Nichols,  Ina 
Ray  Hutton,  Claude  Hopkins,  Johnny  Green, 
Leon  Belasco,  Freddy  Martin,  Anson  Weeks, 
Phil  Spitalny,  The  Three  X  Sisters. 

'Course  this  all  happened  a  couple  of  years 
ago.  But  some  short  subject  makers  are  still 
producing  those  band  reels.  Are  you  still  play- 
ing them  without  benefit  of  showmanship  ?  Think 
it  over. 


'Hidden  Hunger'  Being  Revised 
Because  of  Ail-Out  War  Effort 

Due  to  the  all-out  war  effort  and  in  order 
to  more  fully  cooperate  with  those  agencies 
striving  to  bring  about  a  better  nation  of  hardier 
men  and  women,  American  Film  Centre,  pro- 
ducers of  "Hidden  Hunger,"  the  novel  fea- 
turette  starring  Walter  Brennan,  announced 
they  will  revise  the  film  to  fit  into  the  plans  of 
the  National  Nutrition  Conference,  held  in 
Washington  in  May  at  the  call  of  the  President. 


SSoJewR.  o.  B.  0.  Champ! 

Theatres  everywhere  report  Paramount's  new  "SUPERMAN 
InlHreTK.  O.  boxoV.ce  attraction  for  the  kids;  packs  a 
wallop  and  packs  'em  ml 


EXHIBITORS  HAVE  A  GRAND  BOXOFFICE  BET! 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


Now  Is  the  Time  to 
Consider  the  Value  of 
Shorts  to  Your  Program 

The  possibility  of  curtailment  in  product  due 
to  Governmental  demands  on  the  industry  is 
such  that  the  time  is  ripe  to  start  thinking  more 
and  more  about  the  value  of  the  short  subject  to 
your  program.  For  some  time  past  the  double 
feature  has  caused  many  managers  to  use  little 
or  no  discretion  in  the  placing  of  shorts  and,  as 
a  consequence,  some  mighty  fine  entertainment 
has  been  sloughed. 

The  intelligent  use  of  short  product  permits 
better  balanced  entertainment  as  well  as  more 
variety  in  the  program.  The  market  today 
boasts  many  short  subjects  that  possess  audience 
appeal  on  a  par  with  feature  pictures.  The 
March  of  Time,  Information  Please,  Disney's 
Mickey  Mouse  and  many  others  are  prime 
favorites  with  audiences  everywhere. 

The  variety  of  short  subjects  available  today 
is  such  that  it  is  possible  to  arrange  a  program 
that  covers  the  entire  gamut  of  entertainment 
possibilities.  More  important  than  this  is  the 
fact  that  the  field  of  shorts  permits  the  immedi- 
ate filling  of  entertainment  elements  that  might 
be  missing  from  the  feature  film,  thus  making 
it  possible  to  leaven  the  heavy  drama  with 
sprightly  or  slapstick  comedy,  band  reels,  etc. 
Also  the  hilarious  broad  comedy  can  be  better 
accentuated  by  the  use  of  dramatic  surroundings, 
and  the  picture  that  lacks  in  music  will  easily 
find  its  deficiencies  covered  in  the  accompanying 
reels  of  song  and  dance. 

The  short  subject  field  also  offers  great  possi- 
bilities for  directing  appeal  to  certain  elements 
of  your  population  that  might  be  vitally  inter- 
ested in  subjects  particularly  to  their  liking 
such  as  operatic  offerings,  novelty  reels  of 
songs  and  dances  of  foreign  nations,  travelogues, 
etc. 

Any  attention  to  available  shorts  will  quicken 
the  imagination  of  the  live-wire  manager  and 
result  in  increased  attendance  and  better  shows. 


A  Cartoon  Would  Help 

A  double-feature  horror  show  may  get  big 
returns  at  the  box  office,  but  there  are  many 
leading  figures  in  the  industry  who  feel  that  it 
is  essential  that  every  program  contain  some 
laugh  merchandise.  A  single  reel  cartoon  might 
be  enough. 


Play  Mirth-Provoking  Shorts 

One  way  to  be  sure  that  you  "leave  'em 
laughing"  is  to  play  a  few  mirth-provoking 
short  reels  on  every  program. 


SHORTS  SHOPPING 


{Continued  from  Page  17) 

with  Ronald  Colman."  Of  course,  the  same 
billing  in  all  the  newspaper  ads  and  in  a 
special  trailer  also  helped. 

One  of  the  Interstate  Theatres  down  in 
Texas  bolstered  a  weak  feature  with  a  Bugs 
Bunny  Cartoon  Show  and  thus  saved  the 
day  for  the  box-office. 

The  conclusion  to  be  drawn  from  these  two 
items  is  that  Donald  Duck  and  Bugs  Bunny 
have  their  followings — and  large  ones  at  that. 


Admirers  Surround  Creators 

The  screen  debut  of  "Superman"  in  the  Cleve- 
land territory  got  off  to  a  good  start  by  the 
personal  appearance  in  Loew's  State  Theatre 
lobby  of  Jerry  Siegel  (at  typewriter)  and  Joe 
Shuster  (at  drawing  board)  the  first  two  days 
of  the  engagement.  The  creators  of  the  famed 
comic  strip  are  surrounded  by  a  group  of  young 
admirers.  Standing  behind  Siegel  is  Max  Stahl, 
Paramount's  short  subject  sales  representative. 


Warners  Set  Large-Scale  Tieup 
With  Columbia  Records  on  Short 

Said  to  be  one  of  the  largest  tieups  ever 
consummated  on  behalf  of  a  short  subject, 
Warner  Brothers  have  completed  a  deal  with 
the  Columbia  Recording  Corporation  whereby 
the  former's  two-reel  Technicolor  featurette, 
"The  Gay  Parisian,"  and  the  latter's  two-record 
album  of  excerpts  from  the  ballet  will  be 
plugged  in  a  cooperative  promotion.  The  album, 
Gaite  Parisienne,  is  recorded  by  Efrem  Kurtz 
and  the  London  Philharmonic  Orchestra. 

Special  stories  about  the  film  will  appear 
in  the  February  Masterworks  Supplement,  which 
has  over  a  million  circulation  as  counter  give- 
aways, direct  mailing  pieces,  package  stuffers, 
etc.  The  supplement  will  be  available  Janu- 
ary 15. 

Available  to  all  Columbia  dealers  is  a  200- 
line  cooperative  advertising  mat  plugging  the 
record  album  and  the  short  subject.  Exhibitors 
playing  "The  Gay  Parisian"  are  urged  to  tie 
in  with  their  local  dealer  to  get  the  most  out  of 
this  special  ad. 

Special  stories  about  the  subject,  which  fea- 
tures the  Ballet  Russe  de  Monte  Carlo,  are 
being  sent  to  all  record  reviewers  and  music 
editors  by  Columbia.  In  addition,  the  picture 
will  be  plugged  in  all  of  the  company's  regu- 
lar publicity  mailings. 

A  special  poster  promoting  the  picture  and 
the  record  album  has  been  prepared  for  dealer 
window  display  during  local  showings. 


Contest  Deadline  Is  Extended 

Universal  is  extending  the  deadline  on  its 
Goodwill  $2,400  Short  Subjects  Contest  from 
January  31  to  February  28  so  that  exhibitors 
may  include  their  campaigns  on  the  company's 
special  20-minute  short  subject,  "The  Cavalcade 
of  Aviation."  Contestants  will  also  be  eligible 
for  the  Rickenbacker  Trophy. 


Keep  Your  Patrons  Laughing 

There's  a  war  going  on  and  it  is  important 
that  your  audiences  have  plenty  of  laughs. 


Disney  to  Make  Short 
Films  for  U.  S.  Navy 

A  new  method  for  training  Navy  lookouts, 
observers  and  pilots  in  recognizing  United 
States  warships  and  aircraft,  as  well  as  the  air 
and  sea  forces  of  other  nations,  has  been  de- 
vised by  the  Navy  Bureau  of  Aeronautics. 

Twenty  single-reel  films,  under  a  cost-only 
contract  signed  with  Walt  Disney  Productions, 
will  be  produced  for  the  United  States  Navy 
at  the  Burbank  studio  of  the  famous  creator 
of  "Mickey  Mouse,"  "Dumbo"  and  "Snow 
White."  These,  when  finished,  will  be  shown 
repeatedly  to  Navy  personnel  at  all  ship  and 
shore  stations,  augmenting  the  established  method 
of  learning  plane  and  ship  outlines  by  the 
study  of  silhouette  charts. 

The  films  will  be  unique  in  that  they  will 
incorporate  three  methods  of  photography :  live 
or  actual  photography,  model  photography,  and 
the  animated  cartoon  style  of  photography.  All 
three  photographic  types  will  be  used  on  the 
same  film,  a  method  believed  never  before  at- 
tempted by  the  motion  picture  industry. 

It  is  expected  that  all  twenty  films  will  be 
assigned  to  Lieutenant  (J.  G.)  J.  C.  Hutchin- 
son, USNR,  who  established  an  office  at  the 
studio  after  arriving  from  the  nation's  capitol 
last  week.  The  entire  flight  training  program 
is  under  the  jurisdiction  of  the  Flight  Division, 
Bureau  of  Aeronautics,  United  States  Navy,  a 
unit  headed  by  Commander  C.  T.  Durgin,  USN. 


Air  Raid  Precaution  Film  to 

Be  Ready  for  Release  This  Month 

"Alert !",  a  one  reel  short  on  basic  precautions 
and  procedures  for  the  average  citizen  is  nearing 
completion,  it  has  been  announced  by  Thomas 
J.  Brandon,  who,  in  association  with  Ben  Ker- 
ner  and  Julian  Roffman,  is  producing  the  pic- 
ture. It  is  expected  that  "Alert!"  will  be  ready 
for  release  on  standard  size  and  16  mm.  film 
early  this  month. 

The  picture  is  being  directed  by  Julian  Roff- 
man, and  written  by  Ben  Kerner.  Roffman  and 
Kerner  recently  completed  "Report  to  the  Peo- 
ple" for  the  National  Foundation  for  Infantile 
Paralysis,  for  release  in  connection  with  the 
March  of  Dimes  campaign. 

"Alert!"  will  be  released  by  Brandon  Films, 
Inc.,  1600  Broadway,  in  cooperation  with  civilian 
defense  organizations. 


Many  times  a  show  can  be  saved  by  the 
proper  selection  of  surrounding  short  subjects. 
The  selection  available  is  so  varied  that  there 
is  no  reason  for  a  program  lacking  balance. 


"Perfection! 

says  Hollywood  £ep 
says  Film  Daily 

*hVthm  in 
the  ranks 

P,a:amt0hentSAcademy 


for 


Spec 


Shorts 


Award. 
•'JASPER  and  the 


Why  Kids  Leave  Home  inTacoma! 

Ria,,o  Theatre,  Taccna,  ^^'5^^"  ' 
juvenile  attendance  on  bookmg  SUPERMAN^ 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


No  Blackout  in  Shorts 
Production  Activity 

"Sky  Princess,"  George  Pal's  currently  shoot- 
ing Puppetoon  for  Paramount,  will  go  into  the 
music  recording  rooms  under  the  baton  of 
William  Eddison  and  his  40-piece  orchestra. 
Humoresque  and  Sleeping  Beauty  Waltz  will 
be  featured.  The  Technicolor  short  is  an  origi- 
nal idea  by  Sherman  A.  Rose. 


Warner  Bros,  has  signed  California's 
Junior  Symphony  Orchestra  to  appear  in 
a  two-reel  black  and  white  subject  to  be 
titled  "Peter  Meremblum's  California  Junior 
Symphony."  Jean  Negulesco  will  direct  for 
Producer  Jack  M.  Warner. 


Taking  their  cue  from  the  attempt  a  few 
weeks  ago  to  steal  valuable  jewels  worn  by 
Marlene  Dietrich  in  "The  Lady  is  Willing," 
Columbia  shorts  producers  have  assigned  writers 
to  do  a  two-reel  comedy  around  the  near-theft. 
Andy  Clyde  will  be  featured. 


Universal  will  make  "Junior  G-Men  of  the 
Air"  as  a  serial  successor  to  "Junior  G-Men," 
released  about  a  year  ago. 


Following  revisions  in  editing  and  commen- 
tary on  MGM's  "Main  Street  on  the  March," 
made  necessary  by  the  Japanese  attack,  John 
Nesbitt  has  completed  the  new  narration.  It 
is  being  rushed  for  early  release. 


Shooting  schedule  of  Republic's  serial, 
"Spy  Smasher,"  is  being  changed,  due  to 
the  necessity  of  stopping  cameras  at  5  p.m. 
Kane  Richmond  and  Jimmy  Dale  are  fea- 
tured in  the  12-episode  thriller  dealing  with 
Axis  intrigue. 

The  fourth  in  a  series  of  six  two-reelers 
starring  Edgar  (Slow  Burn)  Kennedy  went 
into  production  on  the  RKO  lot  under  the 
direction  of  Harry  D'Arcy.  Supporting  cast 
includes  Sally  Payne,  Dot  Farley,  Jack  Rice, 
Darryl  Hickman,  Archie  Twitchell  and  Don 
Butler.  Bert  Gilroy  is  in  charge  of  production. 


Grace  Cunard  and  Eddie  Polo,  early  serial 
film  stars,  have  been  cast  in  the  current 
Universal  super-serial,  "Gang  Busters," 
headlining  Kent  Taylor,  Irene  Hervey,  Rob- 
ert Armstrong  and  Ralph  Morgan. 


'Jungle  Girl'  to  Have  Sequel 

"Perils  of  Nyoka,"  a  sequel  to  Republic's 
famous  "Jungle  Girl"  serial  which  established 
Frances  Gifford  as  a  modern  serial  queen,  is 
the  next  chapter-thriller  on  that  company's 
production  slate.  It  will  follow  "Spy  Smasher." 


Set  Release  on  Traveltalk 

The  MGM  Fitzpatrick  Traveltalk,  "West 
Point  on  the  Hudson,"  will  be  released  on 
January  10. 


Showmanship  Highlights  Test 
Engagement  of  'Gay  Parisian' 


Never  in  the  annals  of  short  subject  history — with  the  exception,  of  course,  of  those  theatres  which  make 
it  a  policy  to  exploit  shorts  consistently — has  a  subject  been  given  such  showmanship  as  that  accorded 
Warners'  "The  Gay  Parisian,"  one  of  the  Ballet  Russe  de  Monte  Carlo  Technicolor  two-reelers,  at  its 
recent  public  world  premiere  and  test  engagement  at  the  Fabian  Theatre,  Paterson,  N.  J.  Samples  of 
the  selling  activity  are  revealed  through  the  photographs  reproduced  above.  Shown  at  the  upper-left  is 
a  Public  Library  display  of  the  Ballet  Russe,  music  and  dances.  At  the  upper-right  is  the  attractive 
standee  which  was  on  display  in  the  Fabian  lobby.  Some  of  the  students  of  the  Paterson  High  School 
who  competed  in  a  poster  contest  are  shown  at  the  lower-left,  while  at  the  lower-right  is  one  of  the 
camera  shop  window  displays  promoted  for  the  premiere.  A  5'i-foot  blowup  of  Tamara  Toumanova 
highlighted  the  display.  Not  shown  above,  but  also  a  part  of  the  campaign,  was  a  record  album  tieup 
with  a  local  department  store  and  a  special  bulletin  board  display  at  Paterson  High  School. 


Good  shorts  can  make  up  for  a  poor  feature. 


Reagan,  Jane  Wyman  In 
'Shoot  Yourself  Some  Golf 

Ronald  Reagan  and  Jane  Wyman  will  ap- 
pear in  the  two-reel  Technicolor  short,  "Shoot 
Yourself  Some  Golf,"  to  be  made  by  Warner 
Bros.  They  will  portray  average  golfers  be- 
ing shown  how  to  do  some  fancy  golfing  by 
Jimmy  Thompson,  world's  distance  driving 
champion,  and  Jack  Redman,  trick  shot  artist. 
The  short  is  to  be  directed  by  Del  Frazier  and 
will  go  into  production  soon  at  the  Warner 
Bros,  studios  in  Biirbank. 


Are  You  Capitalizing  on  Shorts? 
Read  This — Then  Think  It  Over 

Alany  short  subjects  have  attained  promi- 
nence to  compare  with  features  due  to  the  tre- 
mendous interest  generated  through  radio  and 
newspapers.  "March  of  Time,"  "Believe  It  or 
Not,"  "Strange  As  It  Seems,"  "Pop  Eye"  and 
many  others  come  into  this  category.  Are  you 
getting  the  benefit  of  their  popularity  by  letting 
3  our  patrons  know  that  they  are  part  of  your 
program?  Or  are  you  just  playing  shorts  with- 
out exploiting  them?    Think  it  over. 


vEK^rowd  in  St.  Ciouns 

Paramount  Theatre  in  St.  C.oud  Minn .  reports  520  „,ds 
showed  up  for  one  "Superman'  ma  .nee,  cha.ked  p 
new  house  record ! 


PAR  AMOUNT'S 


^TECHNICOLOR! 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


SHORT  SUBJECTS  by  SERIES 


COLUMBIA 


Series 

All  Star  Comedies   18 

Cinescopes    10 

Color  Rhapsodies    16 

Community  Sings    10 

Fables  Cartoons    8 

Glove  Slingers   None 

International   Forum  None 

New  York  Parade   6 

Panoramics   None 


-1940-4W 

Com- 
Sold  pleted 


-1941-42-^ 
Corn- 
Sold  pleted 


Phantasies  Cartoons.  . 

Quiz  Reels   

Screen  Snapshots 
Stooge  Comedies 
This  Changing  World. 

Tours   

Washington  Parade.. 
World  of  Sports  


8 
6 
12 
8 

None 
10 
6 
12 


All 

9 
10 

8 
All 


7 
All 

9 
All 

All 

4 
8 


18 
8 
16 
10 
8 
4 
6 

None 
12 
8 
6 
10 
8 
6 
8 

None 
12 


TOTAL    130    107     140  50 

METRO-GOLDWYN-MAYER 


Cartoons   

18 

13 

16 

1 

Miniatures   

10 

All 

10 

1 

Our  Gang   

9 

All 

10 

3 

Passing  Parade  

9 

All 

10 

2 

Pete  Smith  Specialties.  . 

14 

12 

14 

3 

Fitzpatrick  Traveltalks. . 

12 

All 

12 

4 

Two  Reel  Specials  

6 

All 

6 

1 

TOTAL   

78 

71 

78 

15 

PARAMOUNT 


Animated  Antics. 


10      13  None 


Color  Classic  None  1 

Fascinating  Journeys               6  All 

Gabby  Cartoons                     8  All 

Headlines                            8  7 

Hedda  Hopper   None 

Madcap  Models                     6  4 

Paragraphics                          6  5 

Popeye                                12  All 

Popular  Science                      6  All 

Quiz  Kids   None 

Robert   Benchley                    4  All 

Speaking  of  Animals  None 

Special  Cartoon                     1  1 

Sportlights                           13  All 

Superman  Cartoons  None 

Unusual   Occupations  .  ..  .       6  All 


TOTAL 


86  86 


None 
2 

None 

6 
6 
6 

None 
12 
6 
6 
4 
6 
1 

13 
12 
6 

86 


RKO-RADIO 


-1940-41^^-1941-42- 
Com-  Coin- 
Sold  pleted  Sold  pleted 


Series 

Disney  Cartoons   18  14  18 

Edgar  Kennedy    6  All  6 

Information  Please    13  All  13 

Leon   Errol   6  All  6 

March  of  Time   13  All  13 

Quintuplets   1  1  None 

Ray   Whitley   4  All  4 

Picture  People    13  10  13 

South  America   None  3  None 

Sportscopes   13  All  13 


TOTAL 


  87      83       86  24 

REPUBLIC 


Meet  the  Stars. 


12 


8 


20TH  CENTURY-FOX 


Adventures  of  Newsreel 

Cameraman   

4 

3 

4 

3 

Dribble  Puss  Parade 

4 

1 

None 

Fashion  Forecast  

4 

None 

None 

Magic  Carpet  

8 

10 

12 

3 

Believe  It  Or  Not  

None 

1 

None 

Sports  Reviews  

6 

7 

6 

"l 

Terrytoons   

26 

All 

26 

11 

World  Today   

None 

4 

4 

3 

TOTAL   

52 

52 

52 

22 

UNIVERSAL 

Cartunes   

13 

All 

13 

4 

Musicals   

13 

All 

13 

6 

Special  Subjects  

1 

1 

1 

1 

Stranger  Than  Fiction.. 

15 

All 

15 

6 

Variety  Views   

15 

All 

15 

6 

TOTAL   

57 

57 

57 

23 

2 
2 

VITAPHONE-WARNER 

BROS. 

1 

Broadway  Brevities 

9 

All 

12  5 

Elsa  Maxwell  

3 

All 

None 

3 

Hollywood  Novelties 

6 

All 

6  4 

2 

Looney  Tunes  

16 

All 

16  4 

2 

Melody  Masters   

10 

All 

10  4 

2 

Merrie  Melodies   

26 

All 

26  8 

2 

Special  Subjects  

2 

2 

None 

Sports  Parades   

10 

All 

10  3 

5 
2 

Technicolor  Specials  .  . 

6 

All 

6  4 

2 

TOTAL   

88 

88 

86  32 

26 

GRAND  TOTAL  . 

.  578 

548 

597  190 

PLAY  ON  PUBLIC'S  INTEREST 

In  selling  shorts,  approach  potential  pa- 
trons with  information  of  INTEREST  to 
them.  Use  advertising  showing  ADVAN- 
TAGES of  seeing  the  short.  Pick  some  idea 
of  the  short  which  can  be  compared  or 
contrasted  locally  and  stress  it.  Next  convey 
the  USEFULNESS  of  seeing  the  short,  be- 
cause of  the  benefits  they  can  derive.  Close 
the  advertisements  with  IMPLIED  SUG- 
GESTIONS which  should  be  courteous  and 
inviting,  which  sometimes  could  be  in  form  of 
a  PHRASE,  simple  and  direct.  The  TITLE 
of  the  short  should  be  mentioned  frequently. 

Lige  Brien,  Manager 
Belmar  Theatre 
Pittsburgh,  Pa. 


POLL  PATRONS  ON  WANTS 

Appropriate  dates,  advertising  which  tells 
about  the  short,  special  exploitation,  group 
endorsements  and  special  programs  are 
proven  aids  in  extra  ticket  sales.  However, 
the  problem  in  short  subject  selling  is  to 
keep  your  patrons  coming,  to  satisfy  their 
entertainment  thirst.  Place  a  comprehensive 
questionnaire  at  your  theatre  entrance  for 
a  week  and  find  out  what  your  audience 
wants.  On  the  day  that  a  particular  type 
attends,  play  its  short  selection.  Naturally, 
variety  must  be  introduced,  but  build  a 
reputation  for  good  shorts. 

W.  T.  Bill  Duggan,  Manager 
Lyric  Theatre 
Gainesville,  Fla. 


Puppeteers  of  America  Gives  Award 
To  Pal's  'Rhythm  in  the  Ranks' 


Adolph  Zukor  (left)  is  shown  receiving  the  cita- 
tion for  Paramount  from  the  Puppeteers  of 
America  in  honor  of  George  Pal's  Technicolor 
Puppetoon,  "Rhythm  in  the  Ranks."  Also  seen 
here,  besides  Zukor,  are  Russell  Holman,  vice- 
president  in  charge  of  eastern  production;  Miss 
Catherine  Reighard,  director  of  the  Puppetry 
Workshop  of  New  York  University,  and  Oscar  A. 
Morgan,  general  sales  manager  of  short  subjects. 


The  first  award  ever  given  a  motion  picture 
by  the  Puppeteers  of  America  in  its  six-year 
history  goes  to  "Rhythm  in  the  Ranks,"  Techni- 
color short  subject  in  Paramount's  "Madcap 
Models"  series,  it  was  announced  last  week. 

An  international  organization  made  up  of 
professionals,  teachers,  and  hobbyists,  the  Pup- 
peteers of  America  presented  a  citation  to 
Adolph  Zukor  for  Paramount. 

The  George  Pal  Puppetoon  was  also  singled 
out  for  special  commendation  by  the  Schools 
Motion  Picture  Committee  as  marking  a  unique 
accomplishment  in  short  subject  craftsmanship. 


Stage  'Good  Neighbor  Week' 
With  'Freedom'  Short  Subject 

The  methods  of  getting  extra  business  are 
many  and  varied — it  takes  only  wide-awake 
showmen  to  put  them  into  effect.  In  Wash- 
ington, D.  C,  a  few  weeks  ago  the  boys  at  the 
Capitol  Theatre  were  out  to  get  that  extra 
business,  but  they  wanted  to  use  something 
"different." 

So  Carter  Barron,  who  heads  Loew's  thea- 
tres in  the  nation's  capital,  and  his  assistant, 
Dan  S.  Terrell,  decided  to  put  on  a  "Good 
Neighbor  Week."  After  searching  for  an  ap- 
propriate feature,  they  eventually  picked  "Week- 
end in  Havana."  Well,  everything  was  okay — 
wait  a  minute ! — there  was  still  something  miss- 
ing, and  anyway,  they  wanted  to  inject  the 
"premiere"  idea  into  the  proceedings.  That 
wasn't  possible  with  the  feature,  for  it  had 
already  had  its  world  premiere. 

After  a  careful  search  of  the  exchanges, 
Barron  and  Terrell  finally  found  just  what 
they  wanted :  a  one-reel  Movietone  short, 
"Highway "of  Freedom,"  which  dramatizes  the 
American  road  from  Texas  through  Mexico 
and  which  will,  in  time,  extend  through  to 
South  America.  Here  indeed  was  a  subject 
which  dramatized  the  "Good  Neighbor  Policy." 
Furthermore,  it  hadn't  had  a  premiere. 

They  booked  it !  Terrell  contacted  all  of 
the  LatinrAmerican  diplomats.  Newspapers  co- 
operated heartily.  Senators,  Congressmen  and 
others  chipped  in  to  make  "Good  Neighbor 
Week"  a  rousing  success  in  Washington. 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


Reodeurt,  a£  Aleut 
SU&U  Subjects 


Cavalcade  of  Aviation 


(Sure  Fire) 

19  mins. 


Universal    Special  Featurette 

As  timely  as  headlines  on  late  war  news,  as 
sure-fire  for  general  appeal  as  a  story  about  the 
thrilling  accomplishments  of  American  aviators, 
this  is  a  picture  with  a  timeliness  and  interest 
values  to  make  the  customers  go  out  talking  and 
bring  in  others  as  a  result  of  their  enthusiasm. 
The  reel  includes  much  past  history ;  traces  the 
development  of  planes  upon  which  the  U.  S. 
depends  for  victory  today  from  those  pioneering 
efforts  of  the  Wright  brothers  right  on  up  to 
the  present.  It  is  in  several  sections  dealing  with 
different  phases  of  aviation,  and  is  one  of  the 
few  featurettes  to  offer  patriotic  thrills,  the 
excitement  of  men  who  went  to  their  death  in 
experimentation,  and  the  genuinely  diverting 
comedy  of  those  "attic  inventors"  whose  weird 
contraptions  are  tested  with  funny  results  in 
some  of  the  scenes.  People  generally  will  find 
such  historic  episodes  as  President  Wilson  in- 
augurating the  air  mail  service,  the  scenes  from 
World  War  No.  1,  fascinating  in  view  of  pres- 
ent dependence  upon  aviation  for  victory  in 
war.  It  is  a  featurette  well  worth  exploiting 
with  newspaper  advertising,  special  lobby  dis- 
plays and  other  stunts  used  for  feature  films. 


Monsters  of  the  Deep 


(Good; 


Vita.  (7102)  Broadway  Brevities  No.  2 

20  mins. 

A  stirring  picture  of  big-game  fishing  and 
the  fishing  grounds  off  the  coast  of  Chile  and 
Peru.  It  is,  of  course,  a  natural  for  men  and 
particularly  for  all  men  interested  in  fishing. 
It  shows  in  some  remarkable  camera  shots  the 
trolling  and  bringing  in,  on  comparatively  light 
tackle,  such  fighting  monsters  of  the  deep  as 
the  giant  broadbill  sword  fish,  and  the  blue 
marlin.  It's  fascinating  to  watch  the  technique 
of  Michael  Lerner,  world's  outstanding  angler 
as  he  makes  the  catch.  Play  it  up  to  get  the 
male  patronage. 


Current  'V  Campaign  Inspires 
Alterman's  'Big  V  Short  Show' 

Tieing  in  with  the  current  "V  for  Victory" 
campaign,  Manager  John  Alterman,  Jr.  of  the 
Dai-Sec  Theatre,  Dallas,  staged  a  "Big  V  Short 
Show"  recently. 

Through  all  the  regular  publicity  channels — 
program,  newspaper,  handbills,  lobby  and  mar- 
quee advertising,  etc. — he  plugged  the  collection 
of  timely  short  reels. 

Subjects  booked  for  the  occasion  included  "Re- 
cruiting Daze,"  color  cartoon;  "Fighting  69x/2," 
Merrie  Melody;  "Home  Guard,"  color  cartoon; 
"You  Nazty  Spy,"  Three  Stooges  comedy,  and 
"Drafted  at  the  Depot,"  Edgar  Kennedy  comedy. 


Advertisement 


Pete  Smith  voted 
screen's  most  popular 
commentator  by  patrons 
of  News-View  Theatres 


Short  Subject  Heads 
Harris'  Spook  Show 


Hallowe'en  may  be  a  good  time  to  play  a 
Spook  Show,  but  practically  any  other  evening 
will  do  just  as  well  if  your  patrons  are  the 
type  easily  lured  to  these  "thrill"  programs. 

Few  showmen  headline  their  Spook  Shows 
with  a  short  subject,  and  one  of  those  few  is 
Manager  Ed  Harris  of  the  Fox  Glendale  Thea- 
tre, Glendale,  Calif. 

He  headlined  his  show  with  MGM's  Pete 
Smith  Metroscopix,  "Third  Dimensional  Mur- 
der." To  round  it  out  he  added  two  pictures 
which  had  already  played  first  run :  Universal's 
"The  Black  Cat"  and  "Buried  Alive." 

A  "Sane  Hallowe'en"  drive  was  inaugurated 
to  keep  kids  off  the  street  and  from  destructing 
other  people's  property.  To  be  sure  of  a  good 
attendance,  tickets  were  sold  in  advance.  In 
order  to  keep  on  the  good  side  of  the  youngsters, 
the  merchants  aided  in  sponsoring  the  sales. 
"Live  wires"  at  all  high  schools  also  sold 
tickets. 

Displays  selling  the  program  were  spotted  in 
the  theatre  lobby  (see  cut)  and  at  locations 
near  all  high  schools  and  city  recreational 
centers. 

In  a  tieup  with  a  local  optometrist,  special  red 
and  green  glasses  necessary  for  viewing  "Third 
Dimensional  Murder,"  were  distributed.  Other 
merchants  also  aided  in  giving  out  the  glasses. 

As  a  result  of  this  activity,  Harris  broke  all 
house  records.  The  theatre  was  packed  and  a 
line  extended  for  a  block  down  the  street. 


Gets  'Em  With  Golf  Show 

Nathan  Aronson  of  the  White  Theatre,  Dal- 
las, knew  his  patrons  were  not  too  golf-minded. 
But  he  took  a  chance,  anyway,  and  worked  out 
a  program  that  included  newsreel  shots  of  Craig 
Wood  winning  the  National  Open  at  Fort 
Worth,  the  Sportscope,  "Craig  Wood"  and 
"Saving  Strokes  With  Sammy  Snead."  By 
advertising  the  golf  show  in  newspaper  ads, 
heralds,  on  the  marquee  and  via  llxl4's  at  the 
golf  courses,  he  built  strong  interest  and  at- 
tracted extra  patronage. 


NEWSREEL 
SYNOPSES 

(Released  Wednesday,  December  31) 

PARAMOUNT  (No.  36) — Thirty-one  torpedo  sur- 
vivors reach  California  coast  after  Japanese  submarine 
attack  sinks  freighter;  Cruiser  Atlanta  launched  at 
Brooklyn,  N.  Y.;  Four  sons  of  Bing  Crosby  celebrate 
first  screen  appearance  by  buying  U.  S.  Defense 
Bonds;  Two  baby  pandas  arrive  in  New  York  from 
China  as  gift  from  Madam  Chiang  Kai-Shek;  Churchill 
observes  Christmas  holiday  in  Washington,  attends 
Divine  Services  with  President  Roosevelt,  makes  his- 
toric speech  before  joint  session  of  Senate  and  House 
of  Representatives. 

MOVIETONE  (Vol.  24,  No.  33)— Churchill  makes 
historic  speech  before  Congress;  Indiana  steel  mill 
practices  a  blackout  in  daylight;  Government  forbids 
new  tires  to  public ;  Freighter  torpedoed  by  Japanese 
submarine  towed  to  California  port;  Gloria  Vanderbilt 
weds  Pat  DiCicco;  Frank  Kovacs  makes  pro  tennis 
debut  at  Madison  Square  Garden ;  Pontchartrain 
Handicap  held  at  New  Orleans  (New  Orleans  only). 

NEWS  OF  THE  DAY  (Vol.  13,  No.  231)— Chur- 
chill's victory  talk  stirs  nation;  Allies  building  united 
front;  U.  S.  air  heroes  of  Pearl  Harbor;  Ambassador 
Nomura  and  "peace"  envoy  Kurusu  leave  Japanese 
embassy;  Gloria  Vanderbilt  weds  Pat  DiCicco;  Winter 
racing  opens  Mardi  Gras  season  (New  Orleans  only); 
Track  stars  shine  in  Silver  Bowl  (New  Orleans  only). 

PATHE  (Vol.  13,  No.  36)— Winston  Churchill  joins 
President  at  White  House  tree  lighting,  attends  Divine 
Services,  makes  historic  speech  before  Congress;  Jap- 
anese baby  submarine  wrecked  in  Hawaii;  Two  baby 
pandas  arrive  in  New  York  from  China  as  gift  from 
Madam  Chiang  Kai-Shek;  Japanese  submarines  attack 
off  West  Coast;  Kovacs  defeats  Budge  in  pro  tennis 
match  at  Madison  Square  Garden. 

UNIVERSAL  (Vol.  14,  No.  45)— Churchill  makes 
historic  speech  before  Congress;  Japanese  envoys  and 
embassy  staff  prepare  for  "long  trip"  home;  Japanese 
baby  submarine  wrecked  in  Hawaii;  Japanese  sub- 
marines sink  U.  S.  ships;  Re-treads  solve  tire  ban; 
Refugees  arrive  at  Seattle  from  Alaska;  Gloria  Vander- 
bilt weds  Pat  DiCicco;  Basketball:  Long  Island  vs. 
Southern  California. 

(Note:  Contents  of  newsreels  released  Janu- 
ary 3  were  not  available  at  press  time.) 


Cast  Named  for  Columbia  Serial; 
Company's  Panoramic  Plays  Capitol 

Columbia's  next  important  serial,  "Captain 
Midnight,"  has  gone  into  production  with  Dave 
O'Brien  in  the  title  role.  Based  on  the  daily 
coast-to-coast  radio  program  which  has  been 
running  for  more  than  two  years,  "Captain 
Midnight"  is  being  filmed  by  Producer  Larry 
Darmour  with  an  eye  for  the  same  adult  appeal 
that  features  the  company's  current  serial,  "Holt 
of  the  Secret  Service."  James  W.  Home  is 
directing  the  picture,  which  in  addition  to 
O'Brien,  features  Dorothy  Short  as  Joyce 
Edicards,  James  Craven  as  Ivan  Shark,  the 
master  spy,  and  Luana  Walters,  Bryant  Wash- 
burn, Sam  Edwards,  Guy  Wilkerson,  Raymond 
Teal  and  Al  Ferguson. 

Columbia  also  announced  this  week  the  open- 
ing of  its  new  Panoramic,  "New  York's  Finest," 
at  the  Capitol  on  Broadway  as  part  of  that 
theatre's  short  subject  program.  The  reel 
shows  police  department  activities. 


Army  Film  Brought  Up  to  Date 

Knox  Manning,  well-known  radio  commen- 
tator, has  been  recalled  by  Warner  Bros,  to 
do  a  new  narration  for  "Soldiers  in  White," 
Technicolor  featurette  recently  filmed  at  Fort 
Sam  Houston  in  Texas. 


"EXCEPTIONAL! 

"Exceptional . . .  amazingly  ingenious 
...beautifully  colored  and  tuneful... 
watch  for  it !  "  So  says  the  august 
New  York  Times  about  this  short! 


GEORGE  PAL'S 


RHYTHM  IH  THE  RANKS 

A  MADCAP  MODELS  PUPPETOON 


Page  24  SHOWMEN'S    TRADE    REVIEW  January  3,  1942 


Dates  Shown  Are  Release  Dates 

This  department  is  primarily  intended  to  convey  im- 
portant information  regarding  product  on  which  no 
press  book  or  ad  material  are  available.  Showmen 
who  run  pictures  pre-release  will  find  it  a  valuable 
source.    Listings  will  appear  but  once. 


PALM  BEACH  STORY  (Para.)  Comedy. 
Principals:  Claudette  Colbert,  Joel  McCrea, 
Rudy  Vallee,  Robert  Dudley,  Esther  How- 
ard. Plot:  The  story  of  a  young  couple,  who 
after  five  years  of  married  life,  find  that 
they  haven't  accomplished  a  thing  in  the 
world.  She  walks  out  on  him,  despite  his 
protests,  starts  out  to  get  her  husband  the 
huge  sum  of  money  he  needs  for  an  engi- 
neering project,  gets  herself  a  divorce  and 
a  wealthy  husband  and  ends  up  by  causing 
everyone  a  peck  of  trouble.  Director,  Pres- 
ton Sturges. 


IRVING  BERLIN'S  HOLIDAY  INN 
(Para.)  Musical.  Principals:  Bing  Crosby, 
Fred  Astaire,  Virginia  Dale,  Marjorie  Reyn- 
olds, Walter  Abel,  Louise  Beavers.  Plot: 
Bing  Crosby  gets  the  idea  of  operating  a 
rustic  inn  where  meals  are  served  and  enter- 
tainment provided  only  on  the  fifteen  holi- 
days of  each  year,  Bing  loafing  on  the  re- 
maining days.  Fred  Astaire  is  one  of  the 
entertainers,  dancing  eight  routines,  his 
dance  partners  being  Marjorie  Reynolds  and 
Virginia  Dale.  Producer-Director,  Mark 
Sandrich. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


EQUIPMENT  WANTED 


PROJECTORS,  16  mm.  or  35  mm.  Give 
age,  condition,  lowest  price,  first  letter.  Box 
546,  Showmen's  Trade  Review,  1501  Broad- 
way, New  York  City. 

GOOD  used  one  sheet  chromium  frames, 
Stereoptican  Rewinds,  Curtain  15  x  26  ft.,  Car- 
pet, Outside  Speaker  Horn,  Film  splicer.  Ben 
Brinck,  West  Point,  Iowa. 


NEW  EQUIPMENT 


BEAUTIFULLY  ENAMELLED  GLASS- 
INE  ADMISSION  PLAQUES— 8"  x  10" 
with  hoops,  lettered  any  two  prices.  ADULTS 
and  CHILDREN  including  DEFENSE  TAX. 
Absolutely  indispensable,  only  $1.49.  Immedi- 
ate Delivery.  S.O.S.  CINEMA  SUPPLY 
CORP.,  636  Eleventh  Ave.,  New  York  City. 

PRICES  WAY  DOWN— Exciter  lamps  32c ; 
1000  thumb  tacks  74c ;  sprocket  pullers  and  pin 
pushers  95c ;  50  slide  mats  84c ;  Big  discounts 
on  Powers  and  Simplex  parts ;  Write  for  bar- 
gain bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 


PRINTING 


THEATRE  BLOWUPS— Beautiful  hand- 
colored  displays  at  same  low  prices.  Stites 
Portrait  Co.,  Shelbyville,  Ind. 


SOUND  EQUIPMENT 

"FILM  SALESMEN  SAY  IT'S  EQUAL 
TO  ANY,"  writes  Jim  Huckleberry,  Otterbein, 
Indiana.  "S.O.S.  SOUND  DELIVERING 
100%."  Trade  your  antiquated  outfit  now  for 
1942  Sound  System,  $282.00  up,  $2.50  weekly. 
S.O.S.  CINEMA  SUPPLY  CORP,  636 
Eleventh  Ave.,  New  York  City. 

ALL  STANDARD  MAKES  16  mm,  35  mm. 
Portables,  $59.50  up.  RCA,  Holmes,  Bell  & 
Howell,  Simplex,  Western  Electric,  Victor 
Animatograph,  DeVry.  Terms,  too.  S.O.S. 
CINEMA  SUPPLY  CORP,  636  Eleventh 
A  ve  ,  New  York  City. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 


THEATRE  PREMIUMS 


INCREASE  ATTENDANCE  AT  YOUR 
JUVENILE  MATINEES.  Use  comic  maga- 
zines as  premiums.  We  can  supply  these  in 
large  or  small  quantities,  new,  late,  complete 
copies,  publishers'  remainders  and  overprints,  at 
lowest  prices.  Representatives  wanted.  Thea- 
tre &  Radio  Adv.  Co,  154  Maiden  Lane,  N.  Y.  C. 


USED  EQUIPMENT 


SOLID  ALUMINUM  ENCLOSED  RE- 
WINDERS,  AUTOMATIC  TRIPPER,  origi- 
nally $135.00.  CLOSING  OUT,  less  motor 
$24.50;  with  motor  $29.50.  S.O.S.  CINEMA 
SUPPLY  CORP,  636  Eleventh  Ave,  New 
York  City. 


EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 


ANNUAL  INVENTORY  SALE,  JANU- 
ARY ONLY— Soundheads,  $9.95;  Amplifiers, 
$4.95;  Reflector  Arcs,  $39.50;  1000  Watt  Spot- 
lamps,  $12.95 ;  Cushion  Seats,  39c ;  Mazda 
Lamphouses,  $19.50.  Ask  for  lists.  S.O.S.  CIN- 
EMA SUPPLY  CORP,  636  Eleventh  Ave, 
New  York  City. 


START  THE  YEAR  RIGHT— Strong 
lamphouses,  $65.00 ;  Operadio  double  channel 
amplifier,  perfect,  $55.00 ;  Reconditioned  guar- 
anteed Powers  mechanisms,  $54.50.  STAR 
CINEMA  SUPPLY  CO,  440  West  45th  Street, 
New  York  City. 


YOU'RE  TELLING  ME  (Univ.)  Comedy. 
Principals:  Hugh  Herbert,  Anne  Gwynne, 
Robert  Paige,  Ernest  Truex,  Esther  Dale. 
Plot:  The  vice-president  of  an  advertising 
concern  has  been  trying  for  over  forty 
years  to  get  his  brainless  nephew  a  job.  He 
finally  succeeds  in  landing  one  at  a  radio 
station.  His  screwball  antics  almost  drive 
everyone  mad,  but  he  ends  up  a  hero  when 
he  exposes  a  fake  explorer,  and  reunites  the 
right  man  with  the  right  girl.  Director, 
Charles  Lamont. 

MOON  TIDE  (20th-Fox)  Drama.  Prin- 
cipals: Jean  Gabin,  Ida  Lupino,  Thomas 
Mitchell,  Claude  Rains,  Mary  Beth  Hughes. 
Plot:  Rough,  sea-faring  men  and  tinseled 
"B"  girls  make  merry  at  the  toughest  dive 
on  the  California  coast.  There  is  a  fight 
between  Thomas  Mitchell  and  Jean  Gabin, 
two  waterfront  rats,  when  Gabin  falls  for 
a  hash  house  slinger,  and  Mitchell  doesn't 
want  to  lose  his  easy  graft.  After  disposing 
of  Mitchell,  Gabin  marries  the  girl.  Director, 
Archie  Mayo. 

THIS  ABOVE  ALL  (20th-Fox)  Drama. 
Principals:  Tyrone  Power,  Joan  Fontaine, 
Philip  Merivale,  Thomas  Mitchell,  Queenie 
Leonard.  Plot:  The  daughter  of  one  of 
England's  top  families,  joins  the  Women's 
Auxiliary  Air  Force  as  a  private.  She  falls 
in  love  with  a  soldier  from  a  lower  social 
stratum.  A  victim  of  Dunkirk,  the  boy 
wants  to  desert,  but  her  love  helps  him 
through  the  readjustment  of  mind  and  health. 
Director,  Anatole  Litvak. 

BROADWAY  BIG  SHOT  (Prod.)  Drama. 
Principals:  Ralph  Byrd,  Virginia  Vale,  Wil- 
liam Halligan,  Dick  Rush,  Herbert  Rawlin- 
son.  Plot:  In  an  effort  to  obtain  a  true  story 
from  a  swindler  who  had  taken  the  rap  to 
protect  some  higher-ups,  a  reporter  is  framed 
and  sent  to  prison.  There  he  learns  of  the 
swindler's  death,  so  he  is  forced  to  stay  be- 
hind bars  until  he  worms  out  the  needed  de- 
tails from  another  prisoner.  Director,  Wil- 
liam Beaudine. 

ARSENIC  AND  OLD  LACE  (WB)  Com- 
edy.  Principals:  Cary  Grant,  Priscilla  Lane, 
Raymond  Massey,  Peter  Lorre,  Jack  Carson, 
Josephine  Hull,  Jean  Adair.  Plot:  Two  com- 
pletely crazy  old  ladies  consider  it  their 
"duty"  to  end  the  earthly  existence  of  any 
old  gentleman  they  can  lure  into  their  home. 
Their  deeds  are  discovered  by  a  nephew, 
after  he  discovers  one  of  their  victims.  After 
arranging  for  their  incarceration,  he  is  happy 
to  learn  that  he  is  no  relation  of  theirs.  Pro- 
ducer-Director, Frank  Capra. 

RINGS  ON  HER  FINGERS  (20th-Fox) 
Drama.  Principals:  Henry  Fonda,  Gene  Tier- 
ney,  Laird  Cregar,  John  Shepperd,  Henry 
Stevenson,  Sara  Allgood.  Plot:  A  shop  girl 
is  inveigled  by  a  couple  of  phoney  high  so- 
ciety sharpers,  to  act  as  bait  in  trapping 
rich  millionaires.  The  rich  man  they  swin- 
dle turns  out  to  be  the  poor  man  the  girl 
loves.  Their  game  ends  when  the  girl  and 
boy  decide  to  marry,  for  they  are  forced  to 
go  to  work.    Director,  Rouben  Mamoulian. 


NEXT  WEEK! 
COMPLETE  1941  INDEX  of 
SHOWMEN'S  TRADE  REVIEW 

Theatre  Service  and  Showmanship 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


PRESENTS 


TO  SERVE 
THE  CAUSE 


A" 


can  be  certain: 
aspire  to  do  their 


MERICA'S  home-front— as 
well  as  the  men  who  will 
do  the  fighting  that  makes 
for  victory — needs  the  best  this 
and  other  industries  can  give.  Just 
where  the  motion  picture  industry 
fits  into  the  historic  panorama 
that,  in  the  tomorrows,  will  be 
painted  so  that  it  will  inspire  all 
Americans  and  liberty-loving  men 
to  see  and  read  it  is  not  for  this 
department  to  say.  But  of  this  we 
Now  is  the  time  for  all  men  who 
part  (in  a  cause  so  great  as  to  dwarf  the  abilities 
of  any  one  or  any  group  of  men)  in  accordance  with 
their  own  capacity,  training  and  energy,  so  that  Vic- 
tory will  come  at  the  earliest  moment.  That  this 
Victory  will  come,  there  can  be  no  doubt.  How  soon 
it  will  come  will  be  determined  in  certain  measure  by 
the  character  of  the  sacrifice  and  effort  of  each  man 
working  diligently  at  his  own  job  on  the  side  of  the 
cause  which  must  win  because  it  is  the  cause  of  Right, 
backed  by  the  majestic  power  of  justice,  as  opposed 
to  brutal,  unprincipled  and  debased  animal  ferocity. 

This  industry  of  ours  will  give  of  its  utmost  to  con- 
tribute to  the  victory.  There's  a  determination  that 
rules  out  all  doubt  on  that  score.  The  men  heading 
distribution,  production  and  exhibition  (the  men  in 
high  office  of  great  big  companies  as  well  as  those  in 
charge  of  very  modest  one-theatre  operations)  mean 
business — of  that  we  can  be  sure.  But  in  the  struggle 
ahead  the  high  aims  and  noble  ambitions  of  these  men 
must  continue  to  have  the  most  faithful  and  loyal 
support  from  all  those  who  make  up  the  large  home- 


A  MONTHLY 

Section 

THEATRE 
UIPMENT 

and 

MAINTENANCE 


front  of  the  industry.  The  oldest  and  most  valuable 
employe,  as  well  as  the  newcomer  into  the  ranks  of  the 
industry,  must  go  along  now — not  as  a  mere  matter 
of  holding  the  job — but  as  a  contribution  to  the  much 
larger  cause  which  may  at  times  become  obscured  as 
the  day's  work  and  duties  plod  along. 

We  have  called  attention  to  the  fact  so  often  that 
there  is  some  sensitiveness  here  that  we  may  be  accused 
of  "harping."  Nevertheless,  we  must  all  go  on,  now 
more  than  ever,  reminding  ourselves  that  so  long  as 
we  work  in  or  about  a  theatre,  the  very  best  job  we 
can  do  for  a  cause  men  are  glad  to  die  for,  is  to  make 
available  to  the  war  effort  our  own  contribution  in  the 
form  of  materials.  We  can  make  such  a  contribution 
by  remembering  every  hour  of  the  day  that  a  piece 
of  equipment  saved  is  so  much  material  earned  for  the 
purposes  of  supplying  the  fighting  forces  with  much 
needed  ammunition  and  supplies. 

We  cannot,  on  the  other  hand,  be  truly  loyal  unless 
we  continue  to  make  our  presentations  of  motion  pic- 
tures as  fine  and  completely  satisfying  as  possible — 
without  waste  of  a  single  piece  or  portion  of  needed 
equipment  for  "making  the  show  go  on." 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


THERE'S  no  excuse  for  missing  the  newest  comfort  feature  in 
theatre  seating  when  it  costs  not  one  penny  extra.  It's  Feather  Foam 
Front — available  at  no  extra  cost  on  all  American  Bodiform,  Commo- 
dore, Zephyr  and  Zenith  Chairs. 

Feather  Foam  Front  takes  the  pressure  off  the  Popliteal  (the  sensitive 
area  behind  the  knee  joint)  by  eliminating  the  hard  or  rolled  stuffing 
across  the  front  edge  of  the  seat.  Thus  the  primary  cause  of  discomfort 
is  eliminated.  And  comfort  is  assured. 

Give  your  theatre  this  extra  drawing  card.  Install  new  American 
seating  with  exclusive  Feather  Foam  Front.  It  makes  American  more 
than  ever  your  best  buy  in  theatre  seating. 


B AMERICAN 
odifc 


oaijorm 

Restful  I  Chairs 

is  the  finest  theatre  chair  you  can  buy. 
Comfortable,  beautiful,  sturdy.  Avail- 
able in  color  combinations  to  match 
your  theatre. 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


*1Uai  9  Will  Be  a  Bette*  Manage*  in  1942 

In  the  Interests  of  Patriotism,  the  Welfare  of  the  Industry,  the  Prosperity  of  the  Theatre,  and  Self-Advancement 
of  the  Individual  We  Commend  to  All  Managers  the  Following  Resolution  of  a  Veteran  Showman 


Whereas:  I  recognize  that  my  theatre 
and  the  attractions  it  presents  are  a  vital 
asset  to  the  civilian  and  military  morale  of 
the  United  States.  And 

Whereas:  I  am  firmly  convinced  that  my 
theatre  is  one  of  the  safest  places  for  people 
to  congregate  in  my  community.  And 

Whereas:  I  am  fully  cognizant  of  the  ur- 
gent needs  of  my  Government  for  metals  of 
all  kinds  as  well  as  the  fact  that  practically 
all  of  the  machinery  formerly  used  in  the 
making  of  theatre  equipment  and  replace- 
ment parts  has  been  diverted  to  war  work — 
and 

Whereas:  I  have  complete  confidence  that 
every  member  of  my  staff;  operators,  clean- 
ers, ushers,  cashiers,  etc.,  are  anxious  to 
be  of  every  possible  aid  in  assisting  the  war 
aims  of  the  country  and  will  lend  full  co- 
operation 

I  hereby  pledge  that  I  will  be  a  better 
theatre  manager  in  1942  and — 

Resolve — that  I  will  at  all  times  do  every- 
thing possible  to  lessen  the  mental  strain 
occasioned  by  the  war  news  by  forcibly 
calling  the  attention  of  the  people  of  my 
community  to  the  fun  and  enjoyment  to  be 
had  at  my  theatre. 

That  I  will  personally  instruct  and  fre- 
quently rehearse  my  staff  in  the  air  raid  and 
blackout  rules  and  see  that  they  are  pro- 
ficient in  their  respective  duties  to  the  extent 
that  no  confusion  will  result  in  the  handling 
of  patrons  in  event  of  alarm. 

That  I  will  check  my  exit  lights  and  the 
panic  bolts  on  exit  doors  daily. 

That  I  will  make  sure  that  no  debris  is 
allowed  to  accumulate  back  stage  and  that 
areas  leading  to  fire  escapes,  etc.,  are  free 
from  obstruction  at  all  times. 

That  I  will  arrange  a  daily  check  to  pre- 
clude the  possibility  of  the  accumulation  of 
waste  paper,  used  display  material,  lost  arti- 
cles, etc.,  and  take  every  precaution  to  re- 
duce fire  hazard  to  a  minimum  for  the  added 
safety  of  my  patrons. 

That  I  will  personally  see  that  such  refuse 
matter  and  unclaimed  lost  articles  are  turned 
over  to  reclamation  agencies  or  local  socie- 
ties engaged  in  worthy  work. 

That  I  will  lend  my  every  assistance  to 
the  organization  of,  enrollment  in,  and  at- 
tendance at  called  meetings,  of  such  units 
of  civilian  defense,  Red  Cross  and  other  war 
emergency  groups  considered  essential  to 
the  proper  participation  of  my  community  in 
national  defense. 


That  I  will  solicit  and  permit  the  use  of 
my  theatre  for  meetings  of  these  organiza- 
tions provided,  of  course,  that  the  time  of 
these  meetings  does  not  conflict  with  pro- 
gram presentation. 

That  I  will  take  full  advantage  of  the  op- 
portunity these  meetings  offer  me  to  impress 
those  attending  and  create  new  customers 
by  careful  attention  to  the  placement  of 
displays  in  the  lobby,  rest  rooms,  foyer  and 
stairways.  The  neatness  and  appeal  of  this 
advertising  will  be  so  attended  that  it  will 
make  the  folks  want  to  come  back  to  enjoy 
their  leisure  hours. 

That  I  will  personally  instruct  my  staff  in 
the  many  attentions  and  services  they  can 
render  to  heighten  the  enjoyment  of  patrons 
and  influence  them  to  make  my  theatre  their 
entertainment  headquarters. 

That  I  will  instruct  the  cleaning  staff  to 
pay  particular  attention  to  the  lower  floors 
since  it  is  to  these  levels  that  patrons  will 
be  directed  in  case  of  emergency.  Foyer 
rails,  staircase  bannisters,  lamp  bases,  wains- 
coat  ledges  and  other  places  where  dirt 
collects  easily  will  also  be  given  special 
attention. 

That  I  will  insist  on  regular  reports  from 
my  maintenance  department  as  to  the  con- 
dition of  electrical  switches,  wiring,  etc. 

That  I  will  have  the  marquee  and  upright 
sign  lighting  regularly  checked. 

That  all  loose  connections,  dirty  switches, 
etc.,  will  be  corrected  promptly. 

That  I  will  carefully  examine  house  watt- 
age consumption  and  cut  down  wherever  pos- 
sible in  the  interest  of  the  campaign  to  con- 
serve power. 

That  I  will  have  made  a  weekly  report  as 
to  the  condition  of  seat  standards,  backs,  up- 
holstering, bolts,  brackets,  aisle  lights,  etc. 

That  the  condition  of  floor  coverings  will 
be  watched  carefully  and  mended  wherever 
possible. 

That  a  periodic  inspection  of  back  stage 
properties,  hanging  pieces,  store  room,  dress- 
ing rooms,  etc.,  will  be  conducted  to  insure 
neatness,  order  and  safety  of  the  premises. 

That  I  will  pay  .particular  attention  to  the 
plumbing  facilities,  correcting  all  leaks,  at- 
tending small  repairs  and,  wherever  pos- 
sible, making  the  calling  of  outside  help 
unnecessary. 

That  I  will  insist  on  extreme  conserva- 
tion of  supplies  by  the  maintenance  and 
cleaning  personnel. 

That  I  will  conduct  regular  weekly  meet- 
ings  with   my  projection   staff  and  secure 


their  co-operation  in  the  cleaning  and  main- 
tenance of  booth  equipment. 

I  will  recommend  that  twice  weekly  they 
go  over  their  machines;  lens,  gears,  sprock- 
ets, lamp  houses,  carbon  holders,  tension 
springs,  etc.,  to  make  sure  they  are  well 
oiled,  clean,  properly  fitted  and  in  the  best 
possible  condition. 

That  rewinding  equipment,  storage  facili- 
ties, splicing  tables,  master  reels  and  other 
units  be  given  careful  check  for  cleanliness, 
etc. 

That  the  use  of  carbon  and  other  dispos- 
able materials  be  reduced  to  the  lowest  pos- 
sible minimum  consistent  with  good  opera- 
tion. 

That  proper  attention  to  cleaning  of  the 
screen  and  sound  reproducing  equipment 
will  be  given  to  assist  to  this  end. 

That  I  will  impress  on  projectionists, 
maintenance  and  cleaning  personnel  the  fact 
that  priority  rights  on  metals  and  other 
materials  is  going  to  make  parts  and  sup- 
plies very  difficult  to  secure  and  the  obtain- 
ing of  new  machinerjr  or  equipment  practi- 
cally impossible. 

That  I  will  acquaint  my  staff  with  the  im- 
portant place  they  now  hold  in  national 
affairs  and  make  them  understand  that  ap- 
plying themselves  to  an  "all  out"  effort  to  get 
the  very  utmost  from  every  piece  of  equip- 
ment and  every  ounce  of  material  will  serve 
to  keep  the  theatre  open  in  the  face  of 
shortage  of  essential  materials,  supplies  and 
parts. 

That  I  will  reduce  all  controllable  ex- 
penses to  the  lowest  level  consistent  with 
good  business  and  that  I  will  personally  see 
that  the  advertising  and  public  approach  for 
patronage  is  kept  varied,  interesting,  appeal- 
ing and  in  keeping  with  the  dignity  of  my 
theatre  and  the  exalted  place  it  holds  in 
community  interest. 


IT  MUST 

BE 
BRIGHT 

See  Page  Kt3 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


Theatre  Built  on  55 -Day 


OPENING  FRI  AUG  15.2PM       "--  B8ID£  c  £_jj 


9BE 


$8 


■ 


Time  Budget 

Wor/f  On  Arsenal  Theatre  Is 
Completed  On  Time  Despite 
Priorities  and  Strikes 

When  Warner  Bros,  decided  to  replace  their- 
800  seat  Arsenal  Theatre  in  Pittsburgh  with  a 
modern  fireproof  structure  of  1150  seats,  the 
most  important  problem  was  not  to  waste  time 
during  construction  because  not  only  were  there 
investments  in  properties  and  equipment  but 
there  was  the  important  factor  that  a  new  thea- 
tre had  to  be  built  on  the  site  of  the  old  theatre 
which  was  enjoying  satisfactory  box-office  re- 
ceipts and  the  quicker  the  building  was  finished 
the  sooner  the  losses  stopped  and  the  greater 
earnings  started. 

Fifty-five  consecutive  union  labor  working 
days  from  the  time  of  wrecking  until  the  building 
was  completely  equipped  and  opened  to  the  pub- 
lic, exactly  on  schedule  time  without  postpone- 
ments of  any  kind,  is  indeed  a  record  of  speed 
and  good  construction. 

Shortly  after  the  new  construction  had  started, 
a  terrific  truckers'  strike  lasting  four  weeks 
paralyzed  deliveries  in  Western  Pennsylvania. 
Hardly  anything  could  move  but  materials  for 
this  job  came  right  through  on  schedule.  Then 
taking  shape,  but.  not  yet  in  effect,  were  the 
Federal  Priorities  on  Building  Materials.  With- 
in a  few  days  after  signing  the  construction  con- 
tract, all  materials,  pipes,  boilers,  radiation, 
plumbing  fixtures,  air  conditioning  machinery 
were  purchased,  and  some  held  in  warehouses 
ready  to  slip  into  place  when  needed. 

Building  Without  Waste 

In  these  days  of  high  prices,  this  structure  was 
built  without  waste  for  a  remarkably  low  cost 
per  cubic  foot  in  Pittsburgh,  which  stands  third 
in  the  nation  in  high  building  cost  ratings. 

A  performance  of  this  type  is  only  possible 
through  100  per  cent  team  work  with  a  compe- 
tent responsible  contractor  employing  willing 
American  workmen,  armed  with  complete  archi- 
tectural plans  and  details,  all  working  enthusi- 
astically for  an  appreciative  client  and  his  repre- 
sentatives. 

The  smoothness  and  speed  of  placing  all  the 
furnishings  and  equipment,  which  was  purchased 
and  installed  by  the  client,  was  a  revelation  of 
ingenuity  and  hard  work  on  the  part  of  the 
client's  representatives.  Seats,  carpets,  sound, 
draperies,  lighting  fixtures,  and  innumerable 
other  articles  were  installed  night  and  day  by 
men  experiencing  again  the  thrill  which  only 
members  of  the  Theatre  Openers'  Guild  know 
how  to  enjoy. 

Quiet  settles  over  this  work  at  high  noon.  Two 
hours  later  the  crowd  pours  in,  all  seats  are 
filled,  and  the  show  is  on  again  for  the  enjoy- 
ment and  relaxation  of  the  patrons  of  this 
modern  neighborhood  theatre  who  work  in  the 
nearby  steel  mills  and  factories. 


The  front  of  the  Arsenal  Theatre,  top,  is  exe- 
cuted in  the  up-to-date  style  featuring  good 
display  for  current  and  coming  attractions  on  a 
blunt-nosed  V-type  marquee.  Center,  the  stage 
elevation  of  auditorium,  luxuriously  designed  and 
equipped  playhouse  built  to  replace  an  older 
Warner  Bros.  Theatre  in  Pittsburgh.  Bottom, 
view  of  the  auditorium  looking  toward  the  bal- 
cony. The  Arsenal  has  a  seating  capacity  of 
1,150;  was  constructed  in  a  total  of  fifty-five 
days  under  priorities  and  during  strikes.  The 
design  drawings  for  this  structure  are  copy- 
righted by  Victor  A.  Rigamont,  architect. 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


OF  COURSE  YOU  CAN  NOW  AFFORD 
THE  BEST  PROJECTION  LIGHTING/ 


Operating  costs  of  high  intensity  projection  no 
longer  stand  in  your  way  and  the  vast  improve- 
ment in  screen  results  more  than  justifies  the  low 
original  cost. 


ONE-KILOWATT 
PROJECTION  ARC  LAMPS, 

designed  for  moderate  sized  theatres  with  screens 
up  to  18  feet  in  width,  project  twice  as  much 
light  as  your  old  low  intensities — the  brilliant 
snow-white  light  so  necessary  to  the  projection 
of  colored  pictures.  You  can't  secure  satisfac- 
tory projection  today  without  high  intensity 
lamps. 

GET  THIS  FREE  PROOF! 

See  the  Simplex  High  in  your  own  theatre  and 
see  the  difference.  Phone  for  a  free  demonstra- 
tion now.  No  obligation.  Thousands  know  the 
name  Simplex  to  be  a  guarantee  that  you  get 
the  best.  Resolve  today  to  have  better  grosses 
by  having  better  projection  than  your  competitors. 


DISTRIBUTED  BY  NATIONAL  THEATRE  SUPPLY  COMPANY 

THERE'S   A   BRANCH    NEAR  YOV 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


How  to  Aid  Civilian  Defense  Program 


As  a  guide  to  all  managers  of  the  theatres 
affiliated  with  Paramount,  Henry  Anderson, 
in  charge  of  fire  protection  and  safety  matters 
for  that  company,  has  compiled  a  book  of  special 
information  on  the  subject  of  cooperation  with 
civilian  defense  work  and  the  special  regula- 
tions which  should  be  enforced  in  all  theatres 
for  patron  safety  under  war  conditions. 

Declaring  that  it  is  too  soon  for  us  to  know 
exactly  what  is  ahead,  Anderson  states  that 
theatremen  in  this  country  can  profit  by  the 
experience  available  from  cities  which  have 
been  under  enemy  attack,  and  the  judgment  of 
experts  in  their  respective  fields.  Following 
are  excerpts  from  the  plan  Anderson  prepared 
for  Paramount  theatre  managers  : 

Improvement's  to  Come 

Civilian  Defense  is  being  capably  handled  by 
national  and  local  authorities.  There  has  been 
insufficient  time  however  to  learn  the  effective- 
ness of  the  organization.  It  is  being  set  into 
motion,  but  organization  may  not  have  been 
completed  in  parts  of  your,  territory.  No  one 
in  the  community  knows  better  than  the  thea- 
tre manager  himself  the  best  manner  of  han- 
dling certain  theatre  emergencies.  You  should 
cooperate  to  the  fullest  extent  with  the  local 
authorities  but  should  make  certain  on  your 
own  account  that  the  safety  of  theatre  audiences 
has  been  given  the  study  and  consideration  that 
it  requires. 

The  theatre  manager  should  take  a  promi- 
nent part  in  local  defense  activities. 

Must  Conform  to  Regulations 

It  is  the  intent  that  no  suggestions  in  this 
memorandum  shall  conflict  with  local  instruc- 
tions, but  they  may  supplement  and  improve 
upon  them  without  conflicting  with  them. 

You  will  cooperate  to  the  fullest  extent  with 
the  authorities  in  carrying  out  blackouts. 

Fortunately  a  theatre  presents  a  simple  prob- 
lem externally  from  the  viewpoint  of  blackouts. 

With  the  extinguishment  of  lights  on  signs 


Baked  enamel  was  used  for  the  marquee,  illus- 
trated above,  which  was  installed  recently  at  the 
Lincoln  Theatre,  Miami  Beach,  Fla.  It  replaces 
an  older  marquee  of  aluminum  (which  was 
donated  by  owners  of  the  Lincoln,  Wometco 
Circuit,  to  the  government).  Daylight  neon  is 
used  for  illumination  of  the  marquee  and  upright 
sign,  erected  at  a  cost  of  $10,000. 


Anderson  of  Paramount  Plans 
Manager's  Duties  to  Assure 
Safety  of  Theatre  Patrons 

and  marquees,  there  are  very  few  openings 
left.  There  would  appear  to  be  little  reason 
why  the  interior  of  the  theatre,  exclusive,  of 
course,  of  certain  portions  of  the  lobby,  cannot 
be  kept  illuminated.  One  caution  should  be 
observed.  Be  certain  that  the  fire  escapes  and 
alleyways  are  sufficiently  illuminated  to  pro- 
vide a  safe  means  of  exit.  You  will  have  to 
cooperate  with  local  authorities  as  to  the  extent 
to  which  outside  lights  on  fire  escapes  will  be 
permissible.  Blue  lights  may  be  acceptable  to 
the  authorities  if  properly  installed. 

This  points  to  the  necessity  of  keeping  all 
fire  escapes  and  alleyways  clear  of  all  material 
which  might  obstruct  the  exit  of  patrons. 
Whitewashing  or  painting  the  walls  of  alley- 
ways will  lighten  them  up  and  aid  orderly  exit. 
This  will  also  tend  to  prevent  the  accumulation 
of  obstructions.  The  pavement  surface  of  alley- 
ways should  be  smooth  to  prevent  tripping. 

Rules  Plus  Initiative 

While  the  local  authorities  will  lay  down 
regulations  for  Air  Raid  Alarms,  nevertheless 
theatre  management  will  find  itself  confronted 
with  conditions  that  it  may  not  have  antici- 
pated. The  emergency  may  come  without 
warning.  Preparation  and  drill  should  com- 
mence at  once. 

The  theatre  may  be  acceptable  as  an  air  raid 
shelter,  or  if  not,  the  audience  will  have  to  be 
evacuated  and  transferred  in  an  orderly  man- 
ner to  the  designated  shelter.  The  theatre  staff 
should  be  drilled  in  the  proper  method  of 
dismissing  and  transferring  the  audience  in  an 
orderly  manner. 

If  the  theatre  is  an  accepted  shelter,  it  would 
appear  desirable  to  keep  the  show  going,  or  to 
play  musical  records. 

If  pedestrians  seek  shelter  in  the  theatre, 
arrangements  must  be  made  to  care  for  them 
in  an  orderly  manner  and  in  such  a  way  that 
the  audience  will  not  be  disturbed.  Arrange- 
ments may  have  to  be  made  with  the  authorities 
for  special  wardens  to  be  assigned  to  the 
theatre. 

Prepare  for  "Lights  Out" 

If  your  theatre  is  equipped  with  an  emergency 
lighting  system,  activated  by  storage  batteries 
or  separate  gasoline-driven  generator,  you  are 
well  prepared  in  case  of  failure  of  the  public 
lighting  system.  If  you  have  no  such  equip- 
ment, immediate  steps  should  be  taken  to  pro- 
cure electric  lanterns  of  adequate  capacity  and 
later  arrange  for  the  installation  of  emergency 
lighting  systems.  A  supply  of  oil  lanterns  or 
even  of  candles  may  be  extremely  valuable  in 
emergency.  You  may  be  able  to  rig  up  a  tem- 
porary lighting  system  using  automobile  head- 
lights of  the  sealed  beam  type,  operated  by 
automobile  storage  batteries.  Hand  flashlights 
of  the  type  using  standard  dry  cells  and  hav- 
ing a  reflector  3  in.  or  4  in.  in  diameters  will 
be  helpful  in  emergency. 

Your  fire-fighting  equipment  should  be 
checked  daily.  Be  sure  that  you  have  an  ade- 
quate supply  of  extinguishing  equipment  in 
basements,  roof  space  and  out-of-the-way  places. 


Even  barrels  filled  with  water  with  pails  nearby 
may  be  sufficient  for  the  emergency.  Be  cer- 
tain that  your  employees  have  been  instructed 
in  the  proper  method  of  handling  and  using  fire 
extinguishers.  If  not,  your  local  Fire  Depart- 
ment will  no  doubt  gladly  delegate  a  fireman 
to  give  your  employees  this  instruction. 

It  is  obvious  that  the  matters  discussed  here 
call  for  an  experienced,  mature  man  to  assist 
the  manager,  and  to  be  on  duty  when  the 
manager  may  be  away  from  the  theatre.  A 
retired  fireman  employed  as  doorman  or  other- 
wise would  be  a  valuable  member  of  the  theatre 
staff. 

Payette  Organizes 
Safety  Conference 

Owners  and  operators  of  all  theatres  in 
Washington,  D.  C,  motion  picture  and  legiti- 
mate, met  last  week  at  the  Tivoli  Theatre 
under  the  direction  of  John  J.  Payette,  general 
zone  manager  for  Warner  Bros.,  and  Assistant 
Chairman  Deputy  Air  Raid  Warden  for  Thea- 
tres in  D.  C,  to  formulate  the  plans  to  safe- 
guard and  aid  patrons  who  would  be  in  theatres 
at  the  time  of  blackouts  and  air  raids. 

A  number  of  speakers  were  introduced  to  the 
150  theatre  men  who  met  to  hear  from  Col. 
Lemuel  Bolles  how  they  could  aid  in  civilian 
defense  and  help  to  train  personnel  and  patrons 
under  emergency  conditions. 

Urges  Speed  in  Training 

Col.  Bolles  stressed  "speed  above  all  things 
in  the  training  of  theatre  employes  to  take  care 
of  theatre  audiences  in  time  of  air  raids  and 
blackouts. 

"The  auditoriums  of  the  theatres  themselves," 
continued  Col.  Bolles,  "are  the  safest  place 
besides  one's  home  or  air  raid  shelter." 

Committees  will  be  chosen  to  take  care  of 
the  various  activities  surrounding  this  broad 
and  far  reaching  plan.  A  certain  number  of 
the  theatre  personnel  will  be  given  a  course 
in  Civilian  Defense  training,  and  they,  in  turn, 
will  impart  their  technical  knowledge  to  other 
members  of  the  organization. 


Fuses  Shall  Not  Blow  Tonight! 

A  careful  check  of  spare  fuses  should  be 
made  once  a  month  so  that  an  ample  supply 
will  always  be  on  hand.  You  never  know 
when  your  fuses  may  blow — maybe  tonight ! 


IT  MUST 

BE 
BRIGHT 

See  Page  ppM 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


Sell  Confidence— I 
War  Emergency 

"Sell  confidence  in  your  theatre  as  a  safe 
place  for  the  enjoyment  of  entertainment." 

That  is  the  advice  of  one  of  the  most  astute 
and  successful  theatremen  to  all  his  fellow 
exhibitors.  The  statement  came  in  response 
to  a  query  as  to  how  the  average  theatreman 
could  cooperate  fully  with  civilian  defense  ac- 
tivities and  encourage  movie  attendance  in  the 
face  of  air  raids  and  other  possibilities  against 
which  precautions  must  be  made. 

The  theatre,  this  showman  continued,  cannot 
prosper  if  it  becomes  generally  identified  as 
an  air-raid  shelter — which  is  likely  if  there  is 
over-stressing  of  the  precautions  theatres  are 
taking  to  protect  patrons  in  the  event  of  air 
raids. 

Precautions  Come  First 

Perhaps  the  best  way  to  insure  the  exercise 
of  every  possible  protective  measure  is  for  the 
theatreman  to  keep  in  close  contact  with  civilian 
defense  authorities,  and  follow  the  recommenda- 
tions which  so  far  have  been  made  for  guard- 
ing against  emergencies.  The  well-disciplined 
staff,  the  carefully  laid  plans  to  be  executed 
in  case  of  a  raid  or  a  blackout,  the  extra  fire- 
fighting  equipment  that  may  be  necessary, 
however,  are  details  which  management  might 
well  leave  in  the  background. 

It  will  not  contribute  to  general  morale  nor 
to  theatre-going  as  a  recreation  that  can  be  con- 
tinued with  safety  during  war  conditions  if 
the  theatre  publicity  goes  into  details  and  dwells 
on  the  subject  of  what  precautions  are  being 
taken  for  the  safety  of  patrons.    "Leave  the 


WAR-TIME  SAFETY  RULES 

Here  are  just  a  few  of  many  important  fac- 
tors to  consider  in  connection  with  special 
equipment  that  may  be  necessary  in  the  event 
of  such  war-time  emergencies  as  air  raids: 

Location  of  all  fire  fighting  apparatus  in 
the  theatre  must  be  made  familiar,  by  con- 
stant drill  and  instruction,  to  all  employes. 

A  system  of  education  for  all  members  of 
the  staff  must  be  devised  and  constantly 
followed  in  order  to  make  every  employe  en- 
tirely familiar  with  fire-fighting  equipment, 
its  various  kinds  and  how  to  use  such  equip- 
ment. 

Engineers  and  electricians  must  be  drilled 
to  keep  in  constant  touch  with  the  manager's 
office — so  that  instantly  any  or  all  such  engi- 
neers and  electricians  can  be  located  quickly 
for  orders  necessary  to  the  emergency. 

All  members  of  the  staff  must  be  in- 
structed in  the  exact  location  of  all  elec- 
trical switches  controlling  all  outside  light- 
ing— and  inside  lighting  as  well.  Outside 
lighting,  of  course,  must  be  extinguished 
in  the  case  of  a  blackout  order;  while  audi- 
torium lighting  must  be  brought  up  full  for 
any  announcement  from  the  stage. 

Instruction  in  first  aid  methods,  and  drill- 
ing in  planned  methods  of  clearing  the  thea- 
tre in  orderly  and  safe  manner  must  be  car- 
ried out,  of  course,  but  special  check  must 
be  made  daily  of  all  doors  to  assure  they  are 
in  perfect  working  condition  in  the  event 
of  forced  emptying  of  the  theatre. 


^lot  Fear— In  Your 
Safety  Measures 

details  where  they  belong — as  behind-the-scenes 
matters  with  which  the  patron  is  not  concerned," 
says  the  theatreman  consulted  as  an  authority 
on  this  matter. 

Build  Up  Confidence 

The  smart  manager  will  continue  to  add  to 
the  confidence  his  theatre  enjoys  as  a  safe 
place,  come  what  may.  He  will  take  into  con- 
sideration every  possible  safety  measure.  How- 
ever, he  will  sell  that  idea  by  indirection  rather 
than  by  proclaiming  that  he  has  installed  more 
sand  buckets,  fire-fighting  equipment,  regula- 
tions for  the  handling  of  crowds,  special  drills 
for  his  ushers  and  other  members  of  the  house 
staff.  The  extra  equipment  will  be  in  the  well- 
run  theatre — but  not  glaringly  in  sight  as  un- 
welcome reminders  to  the  patrons  that  an  ele- 
ment of  danger  exists.  People  go  to  the  the- 
atre to  relax  and  be  entertained.  Their  con- 
fidence that  they  are  as  safe  in  the  theatre  as 
any  other  place  they  could  find,  is  what  will 
make  them  come  to  the  theatre  to  enjoy  them- 
selves. It,  also,  is  the  factor  that  will  induce 
parents  to  permit  their  children  to  attend  shows 
— which  is  a  very  important  consideration. 

Sell  Entertainment 

According  to  the  well-informed  showmen, 
there  is  more  need  now  for  emphasis  upon 
the  gayety  and  enjoyment  of  movies  than  dur- 
ing normal  times.  The  opportunity  for  people 
to  have  some  pleasure  and  amusement  that 
will  take  their  minds  off  war  is  the  motive, 
far  more  than  the  fear  motive,  that  will  make 
regular  movie  patrons  of  them. 

There  need  be  no  fear  on  the  part  of  any 
showman  that  theatre-going  will  be  discouraged 
by  officials.  The  experience  in  England  during 
this  very  war  is  only  too  well  known  to  all 
officials  for  them  to  allow  anything  to  happen 
which  would  discourage  picture-going.  The 
closure  of  picture  theatres  during  the  first  black- 
outs in  London  soon  convinced  authorities  that 
there  was  more  harm  from  denying  the  public 
the  entertainment  than  in  the  risks  taken  in 
permitting  crowds  to  gather  in  any  one  place 
of  assembly. 

Institutional  Campaign 

What  the  average  theatreman  must  guard 
against  is  the  adverse  effect  that  may  result 
from  public  misinterpretation  of  the  care  for 
safety  that  is  being  exercised  by  theatres.  People 
might,  gain  the  impression  that  there  is  some 
reason  based  on  "special  information"  of  the 
theatreman  that  there  is  extra  danger,  should 
the  subject  of  air-raids  and  precautions  against 
them  become  too  prominently  identified  with 
theatre  publicity. 

Institutional  campaigns  to  build  up  confidence 
without  excessive  emphasis  on  the  subject  of 
safety,  should  be  fitted  into  the  primary  message 
of  all  theatre  advertising  and  publicity ;  which 
is  that  a  good  show  can  be  enjoyed.  Confidence 
in  the  theatre,  and  the  management's  ability 
and  willingness  to  use  every  possible  method 
to  insure  the  safety  of  its  patrons,  far  more 
than  stress  on  the  "air-raid  shelter"  theme,  is 
what  will  keep  the  public  coming  to  the  theatre 
during  periods  when  air-raid  fears  may  be 
abroad  in  the  community. 


^iiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiipiiiiiniiiiiiiiiiiii^ 


I  Just  to  remind  yon  ( 

I  In  these  critical  days,  exhibitors  can  | 

|  count  on  "NLS"  to  see  them  through  § 

I  an  emergency  or  a  real  breakdown. 

|                          *     *     *  = 

I  "NLS,"  of  course,  is  National  Loan  | 

1  Service  .  .  .  mechanisms,  intermittents,  j 

1  lamps  and  other  projection  equipment  § 

|  — all  for  your  use,  without  cost. 

*  *  * 

1  Here,  if  you  like  figures,  are  some  sta-  j 

1  tistics  on  National's  vast  stock  of  Loan  I 

§  Service  equipment. 
I  *     *  * 

1  In  a  straight  line  three  feet  wide,  Na-  j 

1  tional  Loan  Service  equipment  would  1 

|  stretch  for  half  a  mile.  All  told,  it  re-  j 

|  quires  7000  feet  of  storage  space.   It's  | 

1  valued  at  close  to  a  half-million  dollars.  j 

*  *  ★ 

|  In  this  stock  there  is  a  mechanism  for  § 

|  every  35  theatres  in  the  United  States.  j 

1  There's  an  intermittent  movement  for  | 

1  every  25  theatres. 

*  *  * 

I  Every  year  National  Loan  Service  does  || 

1  over  one  million  hours  of  work  in  the-  1 

|  atres,  absolutely  free.    In  total  elapsed  i 

1  time,  that  adds  up  to  40,000  days,  1500  | 

|  months,  or  125  years'  work.  jj 

*  *  * 

|  This  Colossus  of  (Loan)  Service  is  at  | 

1  your  service  at  any  time.  And  we  mean  | 

1  any  time.  Because  day  or  night  there's  j 

I  a  National  Theatre  Supply  Company  j 

I  branch  near  you.  J 
|                          ★     *  * 

I  Have  you  discussed  your  equipment  g 

I  with  a  National  representative  lately?  j 

|  NATIONAL  THEATRE  | 

I  SU  PPLY  COMPANY  | 

I  * 

|  Protect  your  theatre  against  breakdowns.  | 

|  Get  a  National  Equipment  Check-up  today.  | 

^SaniiiiiiuiinimiiiiiiiitiiiiiitiHiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiii^^ 


For  Better  Equipment  Consult  Manufacturers 
and  Dealers  Whose  Advertising  Appears  in 
SHOWMEN'S  TRADE  REVIEW 


IT  MUST 

BE 
BRIGHT 

See  Page  


Page  32 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


Newly  renovated  lobby  of  the  Strand  Theatre,  Newport,  R.  I.,  showing  the  economical  use  of  space  for 
the  candy  stand  and  the  novel  approach  to  the  auditorium.  Manager  of  this  M  &  P  Theatre  and  person 
in  large  measure  responsible  for  its  improvement  is  Ralph  Tully. 


New  heatre  Construction 


Huron  Building  in  Pontiac 

'  Pontiac,  Mich. — Plans  are  underway  for  con- 
struction of  the  Huron,  on  West  Huron  Street 
by  F.  L.  Ketzler  and  F.  C.  Bouford,  at  a  cost 
of  $75,000.  It  will  seat  1,000,  with  free  parking 
space. 


DISPLAY  FRAMES! 

Are  eye-appealing,  highly  P°lish^' 
fust-proof.  They  are  all  metal,  _sh.rd.ly 
bu  lt%iM  not  warp.  Available  m  many 
size  for  inside  or  outside  use  Ask  you 
theatre  supplier  or  write  direct  for 
prices,  sizes,  complete  information. 


METAL  GOODS  CORPORATION 

ST.  LOUIS,  MISSOURI 


Before  Buying  Chairs 

write  for  details  on  the 
three  distinctive  and  differently  priced  lines 
comprising   the   new   Ideal   Streamliner  group. 

IDEAL  SEATING  CO. 

GRAND  RAPIDS  MICHIGAN 


IT  MUST 


BE 
BRIGHT 


New  Roxy  for  Bay  City 

Bay  City,  Mich. — Construction  on  the  new 
Roxy  is  expected  to  be  completed  soon  after 
the  first  of  the  year,  it  is  announced  by  Harold 
G.  Bernstein  of  the  Bernstein  Theatres.  The 
front  will  be  of  "glass  iron"  with  a  50-foot  mar- 
quee. The  Johnson  Construction  Co.  of  Birm- 
ingham are  the  contractors. 


Linder  Builds  New  Theatre 

Williamston,  S.  C. — Building  schedule  calls 
for  completion  of  a  new  theatre  on  Main  Street 
by  L.  A.  Linder  on  Jan.  1.  Seating  capacity,  450. 


New  North  Carolina  House 

Fayetteville,  N.  C. — R.  L.  Pittman  has  an- 
nounced plans  for  a  500-seat  theatre,  which  will 
be  leased  to  the  North  Carolina  Theatres.  Erie 
G.  Stilwell  of  Henderson  is  the  architect. 


Fox  Midwest  Builds  One 

Fairway,  Mo. — Fox  Midwest  Theatres  is 
building  an  800-seat  theatre,  a  colonial  structure. 
Contract  has  been  awarded  to  Flett  Construc- 
tion Co. 


Renovations 


Wilmington,  Del. — The  Queen  Theatre  will 
be  closed  early  in  January  for  remodeling  at  a 
cost  of  $75,000.  It  will  reopen  as  a  first-run 
for  Warners.  The  Harry  L.  Lynch  Co.  is  the 
general  contractor. 


Buffalo — Plans  are  underway  for  rebuilding 
the  Teck  Theatre  by  Shea  Theatres  chain.  The 
entire  front  will  be  razed  and  rebuilt  one  story 
to  house  seven  stores  and  the  theatre  lobby. 


See  Page. 


(35) 


Lincoln,  Nebr.— A  $100,000  change  of  face  is 
underway  at  the  Stuart  Theatre.  J.  H.  Cooper 
leases  the  theatre  from  the  Stuart  Investment 
Co.    Davis  &  Wilson  are  the  architects. 


Spencer,  W.  Va.- — Cinema  Theatres  have 
taken  over  the  Robey  Theatre,  and  will  remodel 
completely. 


Lykens,  Pa. — A  new  modern  front  has  been 
built  on  the  Budd  Theatre,  owned  by  Richard 
Budd. 


Atlantic  City — The  Empress  Theatre  has 
closed  for  extensive  alterations,  to  reopen  in 
early  Spring. 


Fires 

Prestonsburg,  Ky. — The  Broadway  Theatre 
was  destroyed  by  fire  at  an  estimated  loss  of 
$30,000.    W.  B.  Boyd  was  the  operator. 


Lawton,  Okla. — Fire  destroyed  the  Dome 
Theatre  with  loss  of  $35,000.  Cause  was  an 
overheated  furnace  which  burned  through  a 
wood  floor  during  a  performance. 


Waldo,  Ark. — The  Waldo  Theatre  burned 
with  a  loss  of  $15,000.  It  was  operated  by  H. 
Watts.    Cause  of  fire  unknown. 


Cuyahoga  Falls,  O. — Damage  of  $7,000  was 
caused  by  a  fire  in  the  Alhambra  Theatre  in 
the  business  district.  The  blaze  started  in  a 
storeroom. 


Ridgeland,  S.  C. — Fire  of  undetermined  ori- 
gin completely  destroyed  the  Coastal  Theatre 
with  loss  of  $25,000.  Herman  F.  Hartz  was 
the  operator. 


Osceola,  Ark. — Fire  of  undetermined  origin 
destroyed  the  Gem  Theatre.  Loss  estimated  at 
$60,000,  with  approximately  $15,000  insurance. 
Miss  Emma  Cox  was  the  owner  and  operator. 


Here'sWhyltlsWhire 


34%  35%  3k 

VKHET  S»fM  0HAMX 

A»B  IWO  MS 

BLUE  YCltM  BED 


The  illustration  above  (courtesy  of  National 
Carbon  Company)  shows  how  theatres  get  white 
light  by  using  high  intensity  projection  lamps. 
The  light  from  the  high  intensity  arc,  left  above, 
contains  approximately  equal  proportions  of  all 
the  primary  colors — producing  white  light.  Right 
above,  the  low  intensity  arc  gives  a  light  which 
is  approximately  18  per  cent  violet  and  blue,  32 
per  cent  green  and  yellow,  50  per  cent  orange 
and  red — giving  a  light  of  yellowish  tint. 

Ed.  Note :  Showmen,  or  at  least  great  num- 
bers of  them,  prefer  to  remain  non-technical- 
minded  (seems  to  be  an  instinctive  trait  for  self- 
preservation  of  that  old  showmanship  flair, 
ooomph  or  whatever  it  is  that  distinguishes  the 
showman).  The  above  is  the  best  way  we've 
been  able  to  locate,  fellows,  to  be  brief  and 
non-technical  about  the  whiter  light  from  high 
intensity. 


18% 

VIOLET 


32% 

SHEEN 

Af1l> 

ream 


50% 

on*mt 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  33 


Diplomacy  Overcomes  Many  Complaints — Even  Those  Frequent  Ones  About  Location  of  a  Seat 


Politeness  is  an  attribute  that  must  be  in- 
grained in  every  member  of  the  theatre  staff, 
but  there  are  occasions  when  politeness  alone 
cannot  cope  with  the  situation,  when  real  tact 
or  diplomacy  is  needed.  Inasmuch  as  polite- 
ness and  tact  or  diplomacy  is  often  confused, 
I  would  like  to  retell  and  old  anecdote  illus- 
trating and  clearly  defining  the  difference  of 
the  terms. 

Two  bellhops  in  a  hotel  found  themselves  in 
the  same  embarrassing  position  at  different 
times.  They  unwittingly  entered  a  room  and 
discovered  the  lady  occupant  taking  a  bath. 
Each  handled  the  situation  according  to  his  own 
lights.  The  first  bell-boy  politely  said :  "Par- 
don me,  Madam,"  and  beat  a  hasty  retreat. 
The  second  bell-boy,  also  hurried  out  of  the 
room,  but  said  diplomatically,  "Pardon  me, 
SIR." 

When  Manager  Must  Step  In 

Your  staff  should  be  so  trained,  and  sure  of 
the  fairness  of  your  judgement,  that  when  an 
usher  sees  that  his  polite  "Yes  Sir"  or  "No  Sir" 
is  not  stemming  the  wrath  or  displeasure  of  an 
irate  patron,  he  should  summon  the  manager 
at  once.  The  usher  should  always  feel  free  to 
call  upon  the  manager ;  indeed,  it  should  be 
strongly  impressed  upon  him  to  do  so.  The 
usher  should  remember  that  the  manager 
realizes  difficult  situations  will  arise  that  can- 
not be  handled  by  him,  and  for  that  reason  it 
will  not  be  to  his  discredit  if  he  seeks  you  out. 
If  the  usher,  relying  on  your  fairness,  knows 
that  after  the  patron  has  been  taken  care  of, 
you  will  do  no  more  than  talk  to  him  man  to 
man  and  show  him  where  the  error  lay,  next 
time  he  will  not  hesitate  to  call  you  again  to 
soothe  a  situation  before  it  is  too  late.  Much 
bad  will  credited  to  a  theatre  occurs  from 
something  said  or  done  without  the  manager 
even  being  aware  that  it  took  place. 

The  manager  should  remember  that  there  is 
more  to  diplomacy  than  appeasement.  For  ex- 
ample ;  you  have  been  called  because  a  patron 
desires  a  refund  because  he  has  not  been  able 
to  be  seated  in  the  location  he  wishes.  Just  to 
give  him  a  refund  immediately  would  be  ap- 
peasement, but  it  would  not  fully  have  made  for 
a  satisfied  patron.  He  had  come  to  your  theatre 
to  see  the  SHOW  OF  HIS  CHOICE,  but  had 
been  displeased  with  the  seat  offered  him  by 
the  usher.  He  left  with  his  money  back,  true, 


IT'S  A  BLANK-OUT 

A  book  of  some  200  pages  was  prepared 
for  the  purpose  of  telling  what's  good  about 
the  old-style  low  intensity  projection,  but 
the  author  couldn't  find  anything  favorable 
to  say  on  the  subject,  so  the  book  appeared 
with  all  pages  blank. 

It  can  be  further  explained  that  the  author 
referred  to  is  the  spreader  of  news  and  facts 
about  high  intensity  projector  lamps.  He 
titled  his  book  "All  This  and  NothingToo." 
A  slip  inserted  in  the  book  said:  '"All  This 
and  Nothing  Too'  can  be  said  in  favor  of 
low  intensity  lamps.  You  should  write  for  a 
copy  of  the  new  publication  which  describes 
in  detail  the  advantages  of  Simplex  High 
Projection  Arc  Lamps." 


by  Franc  Arnold 

but  with  a  feeling  of  frustration.  His  evening 
is  spoiled.  Thereby  he  associates  the  unpleasant 
time  with  your  theatre.  There  is,  of  course, 
another  way  of  dealing  with  this  situation  that 
will  often  work  out  satisfactorily.  Instead  of 
apologetically  giving  the  patron  his  money 
back,  at  once,  offer  to  DO  SO,  but  suggest  that 
perhaps  you  could  find  him  a  seat  more  to  his 
liking,  which  if  worse  comes  to  worse,  can 
often  be  done  by  the  simple  maneuver  of  ob- 
taining a  similar  seat  to  that  turned  down  by 
the  patron,  but  on  a  different  side  of  the  theatre. 
The  patron  will  usually  gratefully  accept  the 
seat  you  have  found  for  him,  appreciating  your 
personal  interest  in  him.  He  will  enjoy  the 
show  and  leave  knowing  that  he  has  found  a 
friend  in  the  manager  of  the  theatre  and  there- 
after have  a  closer  feeling  to  your  theatre  and 
the  manager  whom  he  will  rate  a  "great  guy." 

Often  a  problem  arises  where  (sotto  voce) 
the  patron  is  definitely  in  the  wrong,  but  it  is 
not  admissable  at  any  time  to  show  the  patron 
up  as  being  in  the  wrong.  It  is  not  fair  to  put 
the  blame  on  an  innocent  employe  either. 
Therefore,  this  is  a  "spot"  that  needs  a  mo- 
ment's thought.  So  when  the  patron  comes 
dashing  up  to  you  with  an  angry  tale  of  woe, 
your  best  protection  is  to  go  into  your  "no 
speaka  de  english"  routine.  While  you  are  pre- 
tending not  to  understand,  and  the  patron  ex- 
plains the  situation  the  second  time,  he  has 
time  to  cool  off  at  bit,  and  you  have  time  to 
do  a  little  thinking  on  the  matter.  Remember 
that  the  manager  is  never  respected  or  rewarded 
for  WINNING  ARGUMENTS  with  patrons. 

Dissatisfaction  Spreads 

You  may  often  become  very  angry  and  with 
just  cause  at  a  surly  or  very  ill-behaved  patron. 
But  the  unfortunate  part  of  a  dissatisfied  patron 
is  that  they  retell  their  story  to  others  and  only 
their  side  of  it.  Don't  let  them  leave  till  they 
are  satisfied.  Even  at  the  cost  of  your  pride. 
The  best  recourse,  when  an  extremely  difficult 
situation  arises,  beyond  diplomacy,  lies  in  the 
police  officer.  This  way  alone  can  the  difficult 
problems  of  "Masher"  and  "Break-in"  be  han- 
dled with  the  least  confusion  and  no  chance 
of  a  legal  come-back. 

When  it  comes  to  the  use  of  your  fists  in 
the  theatre,  tell  your  fists  the  instructions  the 
animal  trainer  gave  to  his  dog,  "Don't  chase 
that  cat,  and  what  is  more,  don't  even  Think 
about  chasing  that  cat." 

Suggestion  Gets  Results 

There  are  many  and  various  kinds  of  situa- 
tions that  arise  in  a  theatre  because  it  is  a 
place  where  all  kinds  of  people  congregate  to- 
gether. The  quietest  and  easiest  method  of 
handling  the  inebriated  patron  is  a  refund.  The 
fresh  air  will  do  more  for  that  patron  than 
anything  else.  The  loud-speaking  complainant 
with  a  problem  that  cannot  be  settled  imme- 
diately should  be  drawn  away  from  the  crowd 
as  quickly  and  unobtrusively  as  possible.  Noth- 
ing will  arouse  him  more  than  for  you  to 
suggest  that  he  tone  down  or  lower  his  voice. 
Such  things  mean  that  to  a  great  extent  diplom- 


acy should  be  in  the  manager's  domain  alone. 
However  ore  type  of  situation  that  can  be 
adequately  handled  by  your  staff  is  their  man- 
ner in  addressing  a  patron.  For  example :  when 
an  unthinking  patron  rests  his  overcoat  over 
a  balcony  or  aisle  rail.  Certainly  a  brief 
word,  explaining  the  danger  that  might  incur 
is  better  than  a  command  to  remove  it. 

There  are  no  set  rules  concerning  diplomacy 
that  can  be  handed  out  to  employes.  The  very 
beauty  of  diplomacy  is  its  pliability  and  ramifi- 
cations. There  is  only  one  reliable  standby : 
"A  kind  word  turneth  away  wrath." 


FOR  THE  FINEST  IN 

QUALITY 

and 

DEPENDABILITY 


RCA  Photophone  Sound 


RCA  Theatre  Service 


RCA  Magic  Screen 
RCA  Magicote  Lens  Service 
Brenkert  Projectors 
Brenkert  Lamps 


See  the  RCA  Affiliated 
Theatre  Supply  Dealer 
or  RCA  Representative 


Page  34 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


First  in  theatre 
cooling  with  over 
8000  installations. 

UNITED  STATES  AIR  CONDITIONING  CORP. 

Northwestern  Terminal  Minneapolis,  Minn. 


1*1;  ju : 


ASK 


THE  MAN  WHO  OWNS  THEM 

AND  YOU  WILL  HEAR  THAT 

MOTIOGR  APHS 

OFFER  THE  UTMOST  IN  SCREEN  RESULTS 

  SEE 


YOUR  INDEPENDENT  THEATRE 
SUPPLY  DEALER  TODAY 


ye  customers  the  finest  pop  corn,  best  salt,  sea- 
ling, cartons,  sacks.  But  pay  less!  Save  on  trans- 
portation, too.  Prompt  shipment  from  conveniently 
located  branches.  Write  for  prices  today. 

World's  Largest  Pop  Com  Producers 

AMERICAN  POP  CORN  CO.,     SIOUX  CITY,  IOWA 


Ticket  Service! 

• Headquarters  for  machine  and  roll 
MOTION  PICTURE  TICKETS 
Highest  Quality         Right  Prices 

KELLER-ANSELL  TICKET  CO. 

Suite  800,  723  7th  Ave.,  N.  Y.  C.        BRyant  9-7532 


GET  YOUR  Fair  Share  of  CHAIRS 

We've  got  almost  a  million  of  'em! 
GOOD    Used    Chairs   from  l7E( 

Ask   for   Bargain   List   or   come   in    *  " 
to  see  up 
S.  O.  S.  CINEMA  SUPPLY  CORP. 
636  Eleventh  Avenue  New  York  City 


Are  You  Planning  to  Redecorate? 

Have  our  staff  of  experts  plan  your  im- 
provements. A  representative  is  in  your 
territory  regularly.     See  him. 

NOVELTY   SCENIC   STUDIO,  INC. 

Draperies     «     Interior  Decoration     •  Murals 

318-320  W.  48th  Street  New  York 


Cahill  Reviews  RCA  PUZZLE  WHILE  YOU  LEARN 
Progress  in  1941 


Reviewing  the  progress  of  the  RCA  Photo- 
phone  Division  during  1941,  E.  C.  Cahill,  man- 
ager of  the  division,  pointed  out  that  one  of  the 
most  important  developments  of  the  year  was 
the  introduction  of  the  RCA  Magicoate  lens- 
coating  process,  by  which  a  thin  chemical  coat- 
ing is  applied  to  lens  surfaces  to  reduce  reflec- 
tion and  increase  transparency  of  the  glass  so 
treated.  The  process  results  in  greatly  increased 
efficiency  of  both  motion  picture  cameras  and 
theatre  projectors. 

During  1941  RCA  took  over  the  worldwide 
distribution  of  all  the  products  of  the  Brenkert 
Light  Projection  Company  of  Detroit,  including 
motion  picture  projectors,  lamps,  bases  and 
accessories.  For  some  time  RCA  and  Brenkert 
have  cooperated  in  the  domestic  field  in  dis- 
tributing products  of  both  concerns.  The  new 
arrangement  centralizes  and  consolidates  the 
sales  programs  for  both. 

Also  acquired  for  RCA  distribution  were  arc- 
lamp  rectifiers  manufactured  by  the  Benwood 
Linze  Company  of  St.  Louis. 

"During  the  latter  part  of  the  year,"  Mr. 
Cahill  continued,  "many  factors  contributed  to 
a  slowing  up  of  deliveries  of  Photophone  equip- 
ment to  civilian  theatres.  The  principal  diffi- 
culties were  material  shortages  in  the  face  of 
an  unprecedented  demand  for  equipment. 

"A  number  of  large  orders  for  sound  equip- 
ment came  in  from  the  Government  at  a  time 
when  the  theatrical  field  was  in  a  position  to 
spend  a  great  deal  of  money  for  new  theatres 
and  modernization  of  existing  houses.  Miracles 
have  been  performed  in  our  factory  to  produce 
equipment  to  meet  this  enormous  demand.  Many 
of  the  problems  faced  in  the  theatre  equipment 
field  were  well  on  the  way  to  solution  when  the 
country  was  plunged  into  active  war. 

"Now  the  future  looks  more  uncertain  again. 
Our  Company  has  been  doing  a  lot  of  defense 
work,  and  we  expect  to  fulfill  our  patriotic  duty 
by  doing  considerably  more.  Although  the 
country's  theatres  are  of  vital  importance  in 
sustaining  public  morale  and  spreading  infor- 
mation, they  are,  like  every  other  industry  and 
service  second  in  importance  to  the  war  effort. 
We  will  do  all  we  can  to  supply  commercial 
needs  with  sound  equipment  up  to  RCA  Photo- 
phone  standards.  We  can  make  no  better  prom- 
ise than  that." 


Protect  Your  Projectors 

Attention  to  your  projection  equipment  should 
be  one  of  the  most  important  duties  around  the 
theatre  for  the  duration.  Metals  and  machinery 
formerly  used  in  manufacturing  parts  and  ma- 
chines are  now  being  devoted  to  war  work. 
Impress  on  your  men  that  attention  to,  and 
proper  care  of,  equipment  is  not  only  patriotic 
but  mighty  important  to  the  continuance  of 
their  employment.  Getting  new  parts  is  going 
to  become  more  and  more  difficult  as  time 


S.O.S.  Renews  Union  Pact 

Both  the  International  Association  of  Ma- 
chinists and  the  American  Federation  of  Office 
Employees,  A.  F.  of  L.  have  renewed  their 
contracts  with  S.O.S.  Cinema  Supply  Corp. 
Continuation  of  the  100  per  cent  closed  shop, 
wage  increases  of  from  10  to  20  per  cent,  Legal 
Holidays,  Sick  Leave  and  Vacations,  were  all 
covered  by  the  new  agreement. 


A  jig-saw  puzzle  is  the  newest  advertising 
idea  to  issue  from  that  fertile  source  of 
showmanship  stunts  to  interest  showmen  in 
theatre  equipment — the  Wendt  Advertising 
Agency. 

The  puzzle  has  been  sent  to  theatres,  and 
exhibitors  who  find  fun  in  putting  odd  pieces 
together  for  the  purpose  of  seeing  what 
the  picture's  about  declare  they  find  words 
as  well  as  pictures  make  a  good  jig-saw 
result. 

The  words  form  an  advertising  plug  for 
the  Strong  Electric  Corporation's  projection 
lamps. 

Panic  More  Serious  Than  Bombs 
Says  Veteran  of  London  Raids 

John  Ojerholm,  head  of  Paramount's  Tech- 
nical Department  and  Film  Laboratory  in  Lon- 
don, now  on  a  visit  to  the  United  States,  ad- 
dressed the  entire  staff  of  the  New  York  Para- 
mount Theatre  last  week  at  a  special  defense 
meeting  called  by  Robert  M.  Weitman,  man- 
aging director  of  the  theatre.  Mr.  Ojerholm 
pointed  out  that  panic  in  time  of  an  alert  or 
an  actual  air  raid  may  have  more  disastrous 
results  than  bombs.  Three  Paramount  theatres 
in  the  West  End,  he  said,  have  escaped  actual 
bombing  during  two  years  of  raids.  He  com- 
mended Manager  Weitman  and  his  staff  on 
the  air  raid  rules  adopted  by  the  theatre  which 
are  now  being  used  as  a  working  basis  for 
theatres  all  over  the  country. 


Cosmopolitan  Issues  Catalogue 
On  Special  Holiday  Slides 

Cosmopolitan  Studios  announces  the  release 
of  a  new  Holiday  E-Fect  slide  folder  illustrat- 
ing a  special  attractive  colored  slide  for  every 
holiday  throughout  the  year. 

Each  slide  has  an  illustration  and  suitable 
greeting. 

The  folder  also  describes  the  Date  Slides 
used  by  theatres  for  announcing  coming  at- 
tractions ;  contains  a  complete  list  of  every 
possible  date  combination  used  by  an  exhibitor 
for  his  feature  presentation.  It  is  sent  free  upon 
request. 

In  work  and  to  be  released  soon  will  be 
a  24-page  catalog  showing  more  than  500  E-Fect 
slides  that  can  be  used  with  any  feature  pic- 
ture, short  subject  and  News  Event. 


Odorless  Paint  New  Product 
Of  American-Marietta  Co. 

A  new  paint,  designed  for  use  in  theatres 
where  odors  from  conventional  paints  are  of- 
fensive to  patrons,  has  been  announced  by 
American- Marietta  Co.,  Chicago.  Not  per- 
fumed but  actually  de-odorized  before  being 
canned,  windows  may  be  kept  closed  while  the 
paint  is  being  applied.  The  product  sets  in 
three  hours,  and  is  completely  dry  in  12  to  IS 
hours,  according  to  the  sponsors  of  the  product. 

Designated  Valdura  No-Odor  paint,  it  may 
be  used  on  plaster,  wall  board,  wood,  cement, 
brick  or  metal,  and  is  availabl  in  flat,  egg-shell 
and  gloss  finishes. 


Clean  Screen  for  Bright  Shows 

That  screen  should  be  cleaned  regularly  to 
insure  the  best  picture  possible.  Also  look  it 
over  and  arrange  to  effect  such  repairs  as  are 
needed. 


liil. 

w 


I  12 
1  If 

iili 


il 


1 1 


if  i »  * 


"4-  3 


It  must  be 


Just  as  any  sign  on  Broadway  must  be  bright 
to  draw  attention,  so  too,  must  the  light  from 
your  projection  lamps  today  be  bright  to 
secure  the  desired  screen  brilliancy  with  pres- 
ent dense  films. 


TWICE  AS  MUCH  LIGHT  is  required  as 
is  possible  to  project  by  any  low  inten- 
sity lamp. 

This  necessary  doubling  in  light  is  pos- 
sible at  an  increased  combined  current 
and  carbon  cost  of  LESS  THAN  2c  PER 
HOUR,  with  the  low  cost  Strong  Utility 
High  Intensity  Projection  Arc  Lamp. 


Bright; 


! 


Without  the  snow-white  light  such  as  is 
secured  by  this  lamp  it  is  impossible  to 
show  colored  films  satisfactorily.  The 
light  of  your  old  low  intensity  will  ap- 
pear a  dim,  muddy  yellow  by  compari- 
son. 

Increase  your  business  by  installing 
Strong  Utility  One-Kilowatt  Arc  Lamps 
now.  Theatregoers  readily  recognize 
good  projection  and  go  where  it  is 
offered. 


FREE  DEMONSTRATION 

Write  your  Independent  Theatre  Supply 
Dealer  today  for  literature,  or  have  him 
arrange  a  demonstration  in  your  thea- 
tre without  obligation.  Strong  products 
for  years  have  been  recognized  by 
thousands  of  theatres  as  the  most  de- 
pendable guide  to  best  projection.  Com- 
plete details  will  be  sent  on  request  by 
The  Strong  Electric  Corporation,  2501 
Lagrange  St.,  Toledo,  Ohio.  Export 
Office:  90  Gold  Street,  New  York  City. 


Page  36 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


EQUIPMENT  LITERATURE  BUREAU 


SAFETY  LADDERS:  There  are  ladders  that 
have  been  designed  especially  for  the  purposes  of 
theatres,  and  smart  theatremen  buy  this  kind  as  an 
investment  in  safety.  The  Dayton  Safety  Ladder 
Company  issued  an  interesting  folder  illustrating  the 
safety  ladder  and  we  suggest  you  get  one,  and  see 
for  ysurself  how  much  better  off  your  staff  would 
be  were  one  of  this  type  on  hand  to  eliminate  the 
frequently  repeated  risky  job  of  changing  marquee 
letters  with  an  old  style  rickety  ladder  for  the  job. 

SCREEN  SLIDES:  You  can't  beat  the  screen 
for  getting  attention,  and  every  showman  has  a 
valuable  medium  for  building  good  will  as  well  as 
business  through  screen  announcements.  Screen 
slides  with  special  announcements  of  local  interest 
or  facts  about  your  theatre  can  go  a  long  way  in 
helping  you  keep  your  patronage  informed  as  well  as 
interested  in  you.  Radio  Mat  Slide  Co.  has  a  folder 
with  some  nifty  suggestions  concerning  the  value  of 
screening  announcements  about  local  clubs,  etc.,  and 
we  know  you  will  be  glad  to  have  this.  We'll  also 
send  a  sample  slide  with  the  folder. 

PROJECTION  LENSES:  There's  many  a  theatre, 
sad  to  say,  in  which  better  projection  would  be  the 
order  of  every  show  were  the  lens  system  all  that  it 
could  be  in  view  of  vastly  improved  optical  equipment 
now  available.  The  theatreman  can  obtain  some  inter- 
esting first-hand  information  on  the  subject  of  lenses 
via  a  folder  which  is  now  offered  readers  of  STR 
through  the  courtesy  of  Bausch  &  Lomb  Optical  Com- 
pany. The  folder  includes  information  about  the  new 
coated  lens,  which  had  its  first  theatre  application  with 
the  presentation  of  "Gone  With  the  Wind"  in  Loew's 
theatres. 

PROJECTOR  MECHANISMS:  Even  the  non- 
mechanical  minded  can  get  a  very  clear  picture  of 
the  projector  mechanism  from  this  profusely  illus- 
trated story  and  description  of  just  what  a  mechan- 
ism is  and  what  makes  it  "tick."  The  book  was 
published  by  International  Projector  Corp.,  and  illus- 
trates and  describes  the  Simplex  mechanism.  If  you 
want  to  familiarize  yourself  with  mechanisms,  freshen 
up  your  grasp  of  them,  or  be  ready  to  make  the 
right  decision  when  some  question  comes  up  regard- 
ing repairs  or  replacements  to  your  projectors,  this 
booklet  is  just  what  the  doctor  ordered,  for  study 
and  future  reference. 

WALL  FINISH:  Anything  that  helps  to  preserve 
that  "newly  decorated  look"  of  painted  or  papered 
walls  certainly  can  be  assured  of  the  theatreman's 
eager  interest,  so  we  are  glad  to  be  able  to  give  you 
a  folder  that  explains  a  new  preparation  called  Bergo- 
nize.  This  preparation  forms  a  colorless  film,  pre- 
venting dirt  and  grime  from  entering  the  pores  of 
surface.  When  walls  treated  with  it  become  soiled, 
you  merely  wash  them  with  a  sponge  and  clear  water, 
to  make  them  sparkle  again. 

FOAM  RUBBER  CUSHIONS:  The  very  newest, 
most  improved  from  every  standpoint  of  durability, 
comfort  and  cleanliness,  is  the  foam  rubber  theatre  seat 
cushioning.  A  degree  of  luxury  seating  that  sur- 
passes anything  yet  accomplished  has  been  achieved 
by  American  Seating  Company  by  a  new  construction 
of  foam  rubber  over  spring-arch  cushioning.  The  new 
development  is  described  in  a  folder  that  belongs  in 
the  file  of  well-run  theatre  organization.  No  theatre 
man  is  informed  on  the  latest  in  seating  equipment 
who  is  without  knowledge  of  this  new  type  of  patron 
comfort,  so  we  recommend  you  send  in  now  for  a 
copy  of  this  folder. 

WATER  COOLERS:  Engineers  and  designers  have 
given  much  thought  to  the  subject  of  water  coolers  for 
public   buildings.     The   new    equipment   is  becoming 


SHOWMEN'S  TRADE  REVIEW  maintains  a  com- 
plete library  of  literature  pertaining  to  theatre 
equipment  and  the  maintenance  thereof.  Theatre- 
men  are  urged  to  use  this  service  to  keep  well 
informed  on  new  equipment,  improved  equipment 
and  methods  of  maintaining  the  showhouse  in  an 
efficient  and  economical  manner.  There  is  abso- 
lutely no  obligation  involved  in  your  request  for 
the  booklets  described.  Information  on  equipment 
not  listed  likewise  may  be  requested  and  we  will 
endeavor  to  obtain  for  all  theatremen  the  desired 
material.  In  requesting  literature,  other  information 
of  this  Bureau,  please  write  name,  name  of  theatre, 
and  address  plainly.  Our  only  request  is  that  the 
name  of  the  theatre  as  well  as  street  address  appear 
on  blanks  or  letters. 


familiar  to  the  public  through  its  installation  in  many 
other  types  of  building,  and  theatres  cannot  afford  to 
allow  fellow  merchants  to  surpass  them  in  affording 
patrons  the  latest  in  such  necessary  conveniences.  We 
know  of  no  better  source  of  information  as  to  what  the 
newest  in  water  coolers  offers  than  a  booklet  recently 
issued  by  Westinghouse  Electric  &  Mfg.  Co.  We  will 
send  you  a  copy  of  this  booklet  upon  receipt  of  your 
request.    It's  worth  having. 

PROJECTION  ROOM  PLAN:  Whether  you  are 
considering  new  building,  remodelling,  or  just  want  to 
keep  up  with  what's  latest  in  projection  room  design, 
there's  valuable  information  and  much  illumination 
toward  a  better  practical  understanding  of  projection 
requirements  in  a  new  booklet  from  Motiograph,  Inc. 
This  is  a  fine  piece  of  trade  literature  publishing,  a 
handsome  booklet  well  worth  your  while  as  to  current 
interest  and  for  filing  as  a  reference  on  projection 
matters.    Send  for  a  copy. 

STAGE  DRAPES:  Novelty  Scenic  Studios,  vet- 
erans at  the  job  of  obtaining  striking  and  colorful 
effects  at  small  cost  by  clever  arrangements  in  pro- 
scenium decoration,  issued  a  booklet  which  discusses 
various  styles  of  proscenium  decoration.  This  booklet 
is  certainly  something  you  will  find  valuable. 

DIRECTIONAL  SIGNS:  A  new  type  of  direc- 
tional sign,  very  modern  in  design  and  effect,  has 
an  added  advantage  in  that  that  look  of  luxury  is 
accomplished  inexpensively  via  a  silhouette  lettered 
sign  that  will  direct  patrons  to  the  rest  rooms, 
indicate  the  manager's  office,  etc.  The  various  types 
of  illuminated  or  unlighted  signs  are  illustrated  in 
a  folder  of  the  Peerless  Products  Co. 

PROJECTION  LAMPS:  In  its  field,  no  organi- 
zation has  specialized  with  more  outstanding  results 
than  the  Strong  Electric  Company,  manufacturer  of 
projection  lamps.  The  light  source  for  projection 
is  a  vitally  important  factor  in  picture  presentation 
and  in  showmanship  itself ;  and  no  manager,  much 
less  no  projectionist,  should  pass  up  the  opportunity 
to  gain  all  possible  knowledge  of  projection  lamps. 
There  is  no  more  practical  and  rapid  way  to  inform 
yourself  on  that  matter  than  by  obtaining  a  booklet 
published  by  Strong.     Send  for  yours  now. 

VACUUM  CLEANERS:  We've  never  heard  any- 
body complain  that  a  theatre,  any  theatre,  was  too 
clean — which  goes  to  show  how  much  is  demanded  of 
the  theatre  in  respect  to  its  state  of  cleanliness.  That 
fact  alone  stresses  sufficiently  the  need  for  proper 
cleaning  methods  and  proper  cleaning  equipment.  The 


1/3/42 


REQUEST  FOR  LITERATURE 

Equipment  Literature  Bureau 
Showmen's  Trade  Review, 
1501  Broadway,  New  York  City 

I  am  interested  in  the  equipment  data  mentioned  in  the  Literature  Bureau 
column.  Send  me  booklets  on  the  following  subjects,  immediately: 


Name . 


Theatre . 
Address , 
City  .  .  . 
State .  .  . 


(print  name  and  address) 


surest  way  to  efficiency  in  proper  cleaning  is,  first: 
supply  the  janitorial  staff  with  the  right  equipment; 
second,  set  up  a  regular  routine  to  be  followed  faith- 
fully. So  far  as  the  equipment  is  concerned,  a  good 
vacuum  cleaner  is  an  absolute  essential.  In  order  to 
get  a  new  perspective  on  the  subject  of  how  much 
work  can  be  eliminated,  how  much  equipment  can  be' 
made  to  last  longer  as  a  result  of  proper  and  frequent 
cleaning,  theatremen  would  do  well  to  obtain  a  copy 
of  a  very  practical  paper  on  the  vacuum  cleaner  manu- 
factured by  National  Super  Service  Company.  The 
Mational  machine  has  been  particularly  adapted  to 
theatre  uses.  It  is  described  and  illustrated  in  a  folder 
we  shall  be  glad  to  send  to  theatremen  requesting  this 
important  piece  of  trade  literature. 

RECTIFIERS  (TUBE  TYPE):  Many  claims  are 
made  for  the  economy  of  power  conversion  by  means 
of  the  bulb  or  tube  type  rectifier.  Forest  Manufac- 
turing Corp.  has  specialized  in  the  development  of 
this  type  of  power  converter  and  now  offers  units  to 
serve  intermediate  high  intensity,  also.  Suprex  and  Low 
Intensity  arcs.  A  new  booklet  concerning  this  equip- 
ment will  give  you  information  about  this  type  of 
rectifier,  and  you  may  have  one  for  the  asking. 

METAL  DISPLAY  FRAMES:  Any  device  that 
offers  the  desirable  combination  of  affording  added 
ticket-selling  efforts  and  visual  attractions  to  the  ex- 
terior, lobby  or  lounges  should  command  great  inter- 
est of  theatre  owners.  Such  advantages  blend  in  the 
proper  type  of  display  cases  and  frames — both  for 
posters  or  such  purely  decorative  objects  as  mirrors 
or  pictures.  A  wealth  of  ideas  will  come  from  con- 
sideration of  the  appealing  and  economical  metal 
frames  available  from  the  Colonial  Sales  Corporation. 

CANDY  VENDORS:  Machines  that  turn  out 
nickels  (all  perfectly  legal,  too)  provide  the  means  of 
using  certain  empty  corners  in  lobbies,  lounges  and 
rest  rooms  for  profits  which  many  theatremen  are 
counting  to  their  delight  and  the  welfare  of  their  bank 
accounts.  There's  a  folder  on  the  new  candy  vendors 
which  National  Theatre  Supply  is  selling  which  we 
know  you  will  want  for  a  preview  of  the  Rowe  Vendor 
before  making  a  trip  to  your  nearest  National  store 
to  see  the  machines  and  find  out  how  you  can  accommo- 
date your  patrons  with  desired  confections  while  adding 
big  profits  to  your  business.  A  copy  will  be  sent 
promptly  upon  request. 

TICKET  MACHINES:  One  of  the  things  so 
many  showmen  have  told  us  they  like  about  this 
department,  is  that  it  enables  them  to  shop  the 
entire  market  the  easy-chair  way.  Well,  have  a  look 
around  at  what's  new  in  ticket  machines.  For  in- 
stance, investigate  the  Timco  Ticket  Registers  by 
sending  for  some  folders  telling  about  them — then  go 
have  a  look  at  them  when  you're  in  the  vicinity  of 
the  National  Theatre  Supply  Branch  in  your  ter- 
ritory. 

SIGN  FLASHERS:  A  lot  of  information  about 
an  electrical  device  that  most  certainly  is  one  of 
the  prime  tools  of  showmanship  is  contained  in  a 
book  published  by  Betts  &  Betts.  You  can  get  ideas 
as  to  the  equipment  which  will  permit  you  to  intro- 
duce effects  of  animation  with  your  display  lighting 
in  this  not-too-technical  and  interesting  piece  of 
literature. 

LIGHTING  EQUIPMENT:  Kliegl  Bros.,  long- 
time specialists  in  theatre  lighting,  have  published  a 
fine  bulletin  describing  and  illustrating  numerous 
types  of  lighting  equipment  for  various  applications, 
including  architectural,  theatrical,  photographic  as 
well  as  common  forms  of  lighting  fixtures  and 
specialties.  This  is  a  valuable  bulletin  for  the  show- 
man's files  and  we  recommend  you  obtain  a  copy. 

MARQUEE  SIGNS:  Smarten  up  business  as  well 
as  the  front  by  having  a  marquee  that's  capable  of 
blazing  out  a  real  selling  message — that's  the  order 
of  the  day  among  the  theatres  that  are  doing  business. 
The  market  is  rich  in  material  for  putting  a  new 
face  on  the  theatre  and  new  punch  into  marquee  selling. 
We  have  a  book  for  you  which  tells  all  about  the 
Wagner  Sign  Service's  marquee  signs,  and  it  will 
pay  you  to  get  it,  look  it  over  carefully  and  keep  it 
on  file. 

DECORATING:  Some  of  the  most  remarkable 
transformations  have  been  accomplished  with  a  com- 
paratively small  expenditure  by  means  of  smart  dec- 
orating. So  you  will  be  surprised  to  learn,  as  vou 
will  from  a  booklet  from  Novelty  Scenic  Studios, 
how  inexpensively  you  can  brighten  up  the  old 
show  house  by  means  of  judicious  use  of  some  new 
drapes  and  perhaps  a  bit  of  paint.  The  idea  should 
appeal.  If  it  does,  just  send  for  a  copy  of  this 
booklet. 

CARPET  LINING:  When  you  think  of  new  car- 
pets or  re-laying  older  ones,  think  of  the  advantages 
in  added  wear,  to  say  nothing  of  that  much  more 
luxurious  effect  of  a  resilient  tread,  a  good  carpet 
underlay,  or  lining,  can  give  you.  Much  improvement 
has  been  made  in  materials  for  this  purpose,  and 
well  in  the  forefront  of  manufacturers  of  the  product 
is  the  Clinton  Carpet  Company,  whose  Ozite  is  so 
famous.  We  have  a  booklet  you  will  find  very  in- 
formative nn  the  subject  of  carpet  lining. 


January  3,  1942 


SHOWMEN'S    TRAD-E  REVIEW 


Page  37 


STR  West  Coast  Offices 


Guaranty  Building         6331  Hollywood  Blvd. 


Hollywood,  Calif. 


Telephone,  Hollywood  1390 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Small  Preps  'Mabel's  Room'/  Payne  Handed  New  Contract/ 
Hall  Megs  'He  Kissed  the  Bride'/  Columbia  Signs  Albert 

Director  Al  Green,  who  just  completed  cameras  upon  completion  of  "Yokel  Boy." 

"The  Mayor  of  44th  Street"  for  RKO,  has  Both  pictures  are  being  directed  by  Joseph 

obtained  screen  rights  on  "Clown  Alley,"  bio-  Santley.    Richard  Lane  has  a  top  part  in 

graphical  novel  by  Len  Clarke,  veteran  clown  "Marines." 

with  Ringling  Brothers  and   Barnum  and   

Bailey  circus  for  years.  George  Bruce  is  conferring  with  Sol  Les- 

■   ser,  production  executive  at  RKO,  on  the 

"Aloha  Means  Goodbye,"  the  recent  Sat-  picture  rights   to  his  novel,   "Sons  of  the 

urday  Evening  Post  serial,  has  been  pur-  Sun." 
chased  by  Warner  Bros,  and  will  be  filmed 
shortly  with  Ann  Sheridan  and  Dennis  Mor- 
gan in  the  starring  roles. 


In  the  Best  Cohan  Custom 


Edward  Small's  "Up  in  Mabel's  Room"  is 
scheduled  to  go  into  production  late  this 
month,  overlapping  the  Shirley  Temple  star- 
rer, "Annie  Rooney."  Ilona  Massey  and 
Louis  Hayward  have  the  top  roles  in  the 
United  Artists  feature. 


Nine-year-old  Darryl  Hickman  has  been 
cast  in  MGM's  "Jackass  Mail"  with  Wallace 
Beery  and  Marjorie  Main.  Norman  McLeod 
will  direct. 


John  Payne  has  been  handed  a  new  con- 
tract at  20th  Century-Fox  and  goes  into  a 
top  role  in  "Ten  Gentlemen  From  West 
Point"  which  also  features  Maureen  O'Hara, 
George  Montgomery,  William  Tracy  and 
Laird  Cregar.  Payne  recently  completed  his 
part  in  "To  the  Shores  of  Tripoli." 


Next  in  the  succession  of  fast-paced,  mod- 
ern comedies  which  Director  Alexander  Hall 
is  turning  out  for  Columbia  will  be  "He 
Kissed  the  Bride,"  in  which  Melvyn  Douglas 
will  top  the  cast  with  an  as  yet  unselected 
feminine  star. 


Gabriel  Dell,  one  of  the  original  "Dead 
End  Kids,"  has  joined  his  former  pals  by 
becoming  a  member  of  Monogram's  "East 
Side  Kids." 


"Wildcat,"  first  under  Frank  McDonald's 
new  three-picture  directorial  deal  with  Pine- 
Thomas  productions,  is  set  to  go  before  the 
cameras  within  the  next  three  weeks.  The 
picture  will  star  Richard  Arlen.  McDonald 
directed  "No  Hands  on  the  Clock"  for  the 
co-producers,  co-starring  Chester  Morris  and 
Jean  Parker. 


If  the  deal  can  be  arranged,  Barton  Mac- 
Lane  will  have  one  of  the  important  roles 
in  "Seaman  Halligan,"  which  Lester  Cowan 
is  to  produce  from  the  novel  by  Louis  K. 
Reid. 


Vaughn  Glazer  and  Duke  York  have  been 
set  for  roles  in  Universal's  "The  Saboteur," 
which  Alfred  Hitchcock  is  directing  for  Pro- 
ducer Frank  Lloyd.  Robert  Cummings  and 
Priscilla  Lane  head  the  cast  which  also  in- 
cludes Norman  Lloyd,  Ann  Shoemaker,  Mar- 
garet Moffat  and  Murray  Alper. 


Republic's  "Marines  on  Parade,"  starring 
Al  Pearce  and  his  Gang,  will  go  before  the 


Producer-director  Edward  H.  Griffith  has 
added  Billy  Bevan,  famed  oldtime  comedian, 
to  the  cast  of  the  current  Paramount  pic- 
ture, "Out  of  the  Frying  Pan."  Griffith  will 
also  use  the  Deep  Elm  Five,  Negro  singers, 
in  a  sequence. 


Prompted  by  the  success  of  its  "Harmon . 
of  Michigan,"  starring  Tommy  Harmon,  Co- 
lumbia has  signed  Frankie  Albert,  Stan- 
ford's sensational  All-American  quarter-back, 
to  star  in  a  football  picture  tentatively  titled, 
"Spirit  of  Stanford."  The  film  is  being  pre- 
pared for  an  April  starting  date. 


Latest  addition  to  the  sterling  comedy  cast 
in  RKO's  "My  Favorite  Spy,"  which  Harold 
Lloyd  is  producing  with  Kay  Kyser  and 
Ellen  Drew  in  the  stellar  spots,  is  Chester 
Clute,  who  essays  a  Casper  Milquetoast  char- 
acterization. 


S.  Z.  Sakall  and  Phyllis  Kennedy  were 
signed  for  featured  roles  in  Warner  Bros.' 
"Yankee  Doodle  Dandy,"  current  James 
Cagney  starrer. 


Associate  Producer  Harry  Grey  launches 
"Dusk  on  the  Painted  Desert,"  Gene  Autry 
starrer  for  Republic,  in  about  two  weeks,  with 
William    Morgan   as  director. 

It's  Called  Prestidigitation 


Veronica  Lake  has  been  taking  lessons  in  how 
to  fool  folks  and  make  friends  with  magic,  so 
she  performs  for  Director  Frank  Tuddle  (left), 
while  Jan  Grippo,  champ  at  such  tricks  admires 
the  progress  of  the  pupil  he  taught  stunts  in 
magic  for  Veronica's  part  in  Paramount's  "This 
Gun  for  Hire." 


James  Cagney  and  his  sister  Jeanne  rehearsed 
long  hours  to  give  a  perfect  George  M.  Cohan 
dance  interpretation  to  sequences  in  Warner 
Bros.  "Yankee  Doodle  Dandy." 

Seiler  Megs  "Escape  From  Crime" 

Lewis  Seiler  has  been  handed  the  directorial 
assignment  on  "Escape  From  Crime,"  with 
Humphrey  Bogart  and  Brenda  Marshall  in  the 
leading  roles.  Story  is  an  original  by  Daniel 
Fuchs,  formerly  titled  "The  World  Is  Ours." 
Picture  marks  third  important  role  assignment 
to  Bogart  at  Warners  Bros,  in  last  six  months. 


Meredith  to  Star  in  "Black  Curtain" 

Paramount  has  signed  Burgess  Meredith  to 
star  in  "Black  Curtain,"  an  adaptation  of  the 
best-selling  mystery  novel  by  Cornell  Woolrich. 
A  leading  faminine  star  will  be  chosen  to  ap- 
pear opposite  Meredith  in  the  picture,  which 
William  Clemens  will  direct.  Garrett  Fort 
now  is  at  work  on  the  screenplay. 


Howard  Signed  by  King  Brothers 

Maurice  and  Franklin  King  have  signed 
William  K.  Howard  to  direct  "Law  of  the 
Klondike,"  their  next  production  for  Monogram, 
set  to  roll  within  the  next  two  weeks.  They 
are  currently  testing  players  for  the  top  roles. 


Murphy  Writes  Another 

George  Murphy,  whose  story,  "The  Chicago 
Method,"  is  now  being  angled  by  RKO  and 
Paramount,  has  turned  out  another  script  in 
"Woe  Is  the  Umpire !",  a  yarn  backgrounded 
by  his  semi-pro  baseball  days. 


"Stagecoach  Express"  Barry's  Next 

"Stagecoach  Express"  is  the  title  of  the  next 
Don  Barry  western  at  Republic,  set  to  roll  on 
January  10,  with  George  Sherman  as  producer- 
director.  Feminine  lead  and  supporting  cast 
will  be  announced  this  week. 


Page  38 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


HOLLYWOOD 
STUDIO 
ROUND-UP 

Studios  are  evidently  waiting  until  after  the 
holidays  to  start  on  new  product,  for  only 
three  new  pictures  were  put  in  work  this 
week: 

METRO-GOLDWYN-MAYER 

FINGERS  AT  THE  WINDOW — Principals:  Lew 
Ayres.  Laraine  Day.    Director,  Charles  Lederer. 

MOKEY — Principals:  Dan  Dailey,  Jr.,  Donna  Reed. 
Director.  Wells  Root. 


REPUBLIC 

YOKEL  BOY — Principals:  Albert  Dekker,  Betty 
Kean,  Alan  Mowbray,  Eddie  Foy,  Jr.  Director,  Jo- 
seph Santley. 


''Cheyenne"  for  Hawks  Brothers 

Howard  Hawks,  one  of  the  industry's  ace 
directors,  has  been  signed  to  direct  "Cheyenne," 
which  his  brother,  William  Hawks,  will  pro- 
duce for  RKO.  Although  they  are  two  of  the 
best  known  men  in  their  respective  fields,  this 
will  mark  the  first  time  the  brothers  have 
worked  together  on  a  motion  picture.  "Chey- 
enne'* is  an  original  story  by  William  Rankin 
and  Winston  Miller. 


Virginia  Grey  to  "Tarzan" 

Director  Richard  Thorpe  has  added  Virginia 
Grey  to  the  cast  of  MGM's  "Tarzan  Against 
the  World,"  co-starring  Johnny  Weissmuller 
and  Maureen  O'Sullivan. 


Hollywood  Goes  Wartime 

Hollywood  took  its  first  steps  toward  a  war 
footing  with  the  order  that  all  work  days 
start  at  8  and  end  at  5  which  automatically 
cancels  all  night  work.  Studio  police  have  been 
augmented  and  a  pass  is  required  of  everyone 
entering  the  confines.  No  visitors -except  news- 
paper men  are  allowed  past  the  front  gate.  The 
new  order  effects  everybody  in  the  better  than 
30,000  personnel  of  the  companies. 


Loew-Lewin  Resuming 

David  Loew  and  Albert  Lewin  are  preparing 
to  resume  active  production  in  the  near  future, 
and  will  probably  start  off  with  "Moon  and  Six 
Pence."  Their  last  production,  "So  Ends  Our 
Night,"  co-starring  Fredric  March  and  Mar- 
garet Sullavan,  was  made  about  a  year  ago. 


Lloyd  Preps  "Spoilers" 

Frank  Lloyd's  "The  Spoilers,"  with  Lee  Mar- 
cus as  associate  producer  and  Ray  Enright  as 
director,  is  set  for  a  January  5  start  at  Univer- 
sal. Cast  is  headed  by  Marlene  Dietrich,  Ran- 
dolph Scott,  John  Wayne  and  Harry  Carey. 


Leads  Set  for  "Love  Me  Not" 

MGM  announces  that  Robert  Taylor  and 
Norma  Shearer  will  be  co-starred  in  the  forth- 
coming production,  "Love  Me  Not,"  which  J. 
Walter  Ruben  will  produce  and  George  Cukor 
direct. 


Lubitsch  Winds  Comedy 

Ernst  Lubitsch  wound  up  shooting  of  "To  Be 
Or  Not  To  Be,"  Carole  Lombard-Jack  Benny 
starrer,  three  days  ahead  of  schedule. 


Bring  Laughs  to  USO  Theatre 


The  West  Coast's  newest  and  best  equipped 
USO  theatre  was  opened  last  week  at  Salinas, 
Calif.,  and  Edward  Arnold  and  J.  E.  Brown  helped 
start  it  off  with  laughs  by  acting  as  masters  of 
ceremonies  for  the  inaugural  program. 

RKO  Rushing  Preparations  for 
Filming  of  "Bombardier" 

Lt.  Com.  Frank  W.  Wead  has  been  signed  by 
Producer  Reeves  Espy  to  write  the  screenplay 
of  "Bombardier,"  RKO  picture  of  the  men  who 
operate  the  secret  bomb  sights  in  the  twin- 
engine  Army  bombers. 

Espy  has  pushed  "Bombardier"  ahead  of 
everything  else  on  his  schedule,  and  Wead  will 
come  over  to  the  Gower  Street  plant  immedi- 
ately. The  original  story  treatment,  laid  around 
the  bombing  school  at  Albuquerque,  N.  M.,  is 
by  William  Wister  Haines. 

Most  of  the  filming  will  be  done  at  Albuquer- 
que, with  full  Army  cooperation.  The  picture 
will  be  the  first  production  to  tell  the  story  of 
bombardiers,  the  men  who  are  playing  such  a 
vital  part  in  our  war  in  the  Pacific. 


Wanger  Papers  Filed 

Incorporation  of  Walter  Wanger  Productions, 
Inc.,  has  been  filed  with  directors  listed  as 
Walter  Wanger,  Herchel  B.  Green,  Lloyd 
Wright  and  Charles  E.  Milliken.  First  produc- 
tion for  the  new  company  will  be  "The  Eagle 
Squadron"  for  Universal  release. 


"Annie  Rooney"  to  Roll  Soon 

With  the  signing  of  William  Gargan  for  one 
of  the  top  roles,  Producer  Edward  Small  has 
announced  that  "Annie  Rooney,"  Shirley  Tem- 
ple starrer,  will  go  before  the  cameras  within 
the  next  two  weeks.  The  picture,  scheduled  for 
United  Artists  release,  will  be  directed  by  Ed- 
win L.  Marin. 


Gordon  Reports  for  "Sister  Eileen" 

Max  Gordon,  Broadway  impresario,  checked 
in  at  Columbia  where  he  will  function  as  pro- 
ducer of  "My  Sister  Eileen,"  starring  Rosalind 
Russell. 


Korda  to  Film  Tolstoy's  Novel 

Alexander  Korda  will  produce  Tolstoy's  "War 
and  Peace,"  the  U.  A.  producer  announced  this 
week. 

Filming  will  start  early  in  the  summer  of 
1942. 


WANDERING 

AROUND 
HOLLYWOOD 

with  tUe  "OUUme>i" 


Tay  Garnett,  whose  overabundance  of  en- 
ergy keeps  him  from  settling  down  into  a 
chair,  has  invented  a  portable  golf-seat,  spe- 
cially fitted  to  grip  wooden  floors.  He  uses 
the  new  device  as  a  temporary  landing  place 
while  working  on  "My  Favorite  Spy,"  Kay 
Kyser's  latest  for  RKO.  Happy  landings, 
Tay. 


Jean  Hersholt  can  finally  call  himself 
"Doctor."  The  famous  character  star  re- 
ceived a  "Doctor  of  Letters"  degree  from  the 
De  Landas  University  of  Santa  Ana,  Cali- 
fornia.   Congratulations,  "Doc." 


The  casting  of  Gary  Cooper  as  Lou  Gehrig 
in  the  forthcoming  Samuel  Goldwyn  produc- 
tion, has  been  announced,  and  now  Cooper 
will  spend  the  next  few  weeks  with  a  trainer, 
to  perfect  his  left  handed  technic.  We  won- 
der what  they  are  going  to  do  with  his  legs. 
As  previously  announced,  Sam  Wood  will 
direct,  which  in  itself,  is  half  of  the  battle 
.  .  .  already  won. 


After  coaching  Bing  Crosby  in  two  dances 
for  Paramount's  "Holiday  Inn,"  Fred  Astaire 
discovered  that  Bing  missed  his  calling.  Sup- 
pose the  "groaner"  will  now  issue  a  state- 
ment that  Fred  can  sing  better  than  he 
dances;  or  that  Irving  Berlin  can  play  foot- 
ball better  than  he  can  write  music.  Who's 
kidding  who? 


Meet  Professor  Jimmy  Durante,  who  is 
also  General  K.  P.  (Kitchen  Police)  with  an 
insignia  of  crossed  brooms.  Jimmy  lectured 
recently  at  N.  Y.  U.,  and  we  understand 
they're  still  talking  about  it. 


Now  that  the  early  war  jitters  are  gone 
and  the  holidays  are  a  thing  of  the  past,  let's 
all  get  down  to  business  .  .  .  ENTERTAIN- 
MENT. Despite  the  above,  and  a  little  bad 
weather  thrown  in  for  good  measure,  box- 
office  reports  throughout  the  country  are 
comparable  to  a  year  ago. 

Hollywood's  big  shots  are  willing  to  gam- 
ble the  Consent  Decree  will  be  washed  up 
next  June.    What  do  you  think? 


Card  Routine  for  "My  Gal  Sal" 

Director  Irving  Cummings  has  hired  Mysteri- 
ous Monroe,  well-known  club  magician,  to  teach 
a  complicated  card  routine  to  a  girl  chorus  for 
a  sequence  in  "My  Gal  Sal,"  his  current  20th 
Century-Fox  picture. 


IT  MUST 

BE 
BRIGHT 

See  Page  Frjfl 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  39 


ASTOR  PICTURES 


Rel. 

Mins.  Date 

Bat  Whispers  (My-D)  C.   Morris-U.   Merkel   86  

Cock  of  the  Air  (C)  Chester  Morris    71  

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  

Framed  for  Murder  (D)  Wallace  Ford-Fuzzy  Knight  

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette  Colbert  80  

Let  'Em  Have  It  (G)  Bruce  Cabot-Virginia  Bruce  70  

Murder  at  the  Baskervilles  Arthur  Wontner   

Palooka  (C)   -Stuart  Erwin-Lupe  Velez  70  

Scarface  (D)   P.   Muni-G.  Raft-A.   Dvorak  88  

Sky  Devils  (C-D)  Spencer  Tracy    88  

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn   Douglas....  70  


See 
Issue  of 

.  Reissued 
.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 

.  Reissued 

.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


MGM 


Current  1940-41  (Cont.) 


COLUMBIA 


Current  1940-41 


2212  Across  the  Sierras  (W)  Bill  Elliott- Luana  Walters   58. 

2010  Adventure  in  Washington(D)  F .  Herbert  Marshall- Virginia  Bruce...  84. 

2006  Adam  Had  Four  Sons  (D)  A. .  .Warner  Baxter-lngrid  Bergman   80. 

2037  Big  Boss  (D)A  Otto  Kruger-Gloria  Dickson   70. 

2015  Blondie  Goes  Latin  (CM)F  Penny  Singleton-Arthur  Lake   68. 

2014  Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake   76. 

2028  Devil  Commands  (H)A  Boris  Karloff- Amanda  Duff   65. 

2023  Ellery  Queen  and  the 

Perfect   Crime   (My)A  Ralph  Bellamy-Margaret  Lindsay...  63. 

2025  Ellery  Queen's  Penthouse 

Mystery  (My)F   Ralph  Bellamy-Margaret  Lindsay...  68. 

2034  Great  Swindle  (A)  F  Jack  Holt-Mi  j'orie   Reynolds   54. 

2215  Hands  Across  the  Rockies(W)F. Bill  Elliott-Dub  Taylor   60. 

2001  Here  Comes  Mr.  Jordan(FA) A. Robt.  Montgomery-Rita  Johnson....  93. 
2013  Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper   76. 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D) A  Sally  Eilers-Donald  Woods   70. 

2022  Lone  Wolf  Takes  a 

Chance   (My)F   Warren  William-June  Storey   76. 

2206  Medico  of  Painted  Spring(W)  F  .Chas.  Starrett-Terry  Walker   59. 

2027  Meet  Boston  Blackie  (D) A  Chester  Morris-Rochelle  Hudson   69. 

2044  Missing  Ten  Days  (D)F  Rex  Harrison- Karen  Verne   82. 

(Reviewed  as  "Ten  Days  in  Paris") 

2020  Naval  Academy  (D)F  Jimmy  Lydon-Fred.   Bartholomew...  67. 

2213  North  From  the  Lone  Star(W).Bill  Elliott- Dorothy  Fay   58. 

2039  Officer  and  the  Lady  ( D) A  Rochelle  Hudson-Bruce  Bennett   60. 

2003  Our  Wife   (C)F  Ruth  Hussey-Melvyn  Douglas   93. 

2205  Outlaws  of  the  Panhandle  (W).Chas.  Starrett- Frances  Robinson   59. 

2002  Penny  Serenade  (CD)F  Irene  Dunne-Cary  Grant  120. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett- Patti  McCarty   58. 

2214  Return  of  Daniel  Boone  (W)F.Bill  Elliott- Evelyn  Young   61. 

2026  Richest  Man  in  Town  (  D )  F  ...  Frank  Craven-Edgar  Buchanan   69. 

2008  She  Knew  All  the  Answers(D)A.Franchot  Tone-Joan  Bennett   85. 

2216  Son  of  Davy  Crockett  (W)F.-.Bill  Elliott-Iris  Meredith   62. 

2019  Sweetheart  of  the  Campus(MD)  .Ruby   Keeler-Harriet  Hilliard   61. 

2011  They  Dare  Not  Love  (D) A  Martha  Scott-George  Brent   76. 

2207  Thunder  Over  the  Prarrie(W)F. Charles  Starrett-Eileen  O'Hearn   60. 

2017  Tillie  the  Toiler  (OF  Kay  Harris- William  Tracy   67. 

2009  Time  Out  for  Rhythm  (DM)  F .  Rudy  Vallee-Rosemary  Lane   74. 

2042  Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden   62. 

2036  Under  Age  ( D ) A  Nan  Grey-Alan  Baxter-Tom  Neal...  60. 

2040  Voice  in  the  Night  (D)  Clive  Brook-Diana  Wynyard   83. 

You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth   88. 

Current  1941-42 


2/13/41 
5/30/41 
2/18/41 
4/28/41 
2/27/41 
7/17/41 
2/3/41  . 

8/14/41 

3/24/41 
4/10/41 
6/19/41 
8/21/41 
5/8/41  . 

6/30/41 

3/6/41  . 
6/26/41 
2/20/41 
2/28/41 

5/22/41 

3/31/41 

7/24/41 

8/28/41 

2/27/41 

4/24/41 

9/18/41 

5/7/41  . 

6/12/41 

5/15/41 

7/15/41 

6/26/41 

4/30/41 

7/30/41 

8/7/41  . 

6/20/41 

7/10/41 

4/26/41 

5/20/41 

9/25/41 


al  1/16/40 
.05/31/41 
.02/22/41 
..b5/3/4l 
..D3/I/4I 
. ,b7/5/4l 
..b2/8/4l 

.b7/l2/4l 

..b3/l/4l 
.04/12/41 
.b6/l4/4l 
. .b8/2/4( 
.b5/IO/4l 

.b6/28/4l 

.h4/l2/4l 
.b6/28/4i 
. .b3/l/4l 
blO/21/39 

.b5/24/4l 
. .a3/8/4l 
. b7/ (9/4 1 
.b8/l6/4l 
.a8/3l/40 
.b4/|9/4l 
..b9/6/4l 
. ba/ 13/4 1 
.b6/l4/4l 
,b5/24/4l 
.87/12/41 
. ,b7/5/4l 
. ,b5/3/4l 
,.b8/2/4l 
. .b8/9/4l 
. .b6/7/4l 
.b6/28/4l 
.04/26/41 
.b4/l9/4l 
.b9/27/4l 


3030  Ellery  Queen  and  the 


3023  Harmon  of  Michigan  (D)  F ...  .Tommy  Harmon-Anita  Louise  

Harvard  Here  I  Come  (C)  Maxie  Rosenbloom-Arline  Judge  

Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter  

3009  Ladies  in  Retirement  (D)A  .  lda  Lupwio-Louis  Hayward  

Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger  

3040  Mystery  Ship   (D)F  Lola  Lane-Paul  Kelly  

3202  Riders  of  the  Badlands  (W)F. Charles  Starrett- Russell  Hayden  

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter  

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett- Russell  Hayden  

3026  Secrets  of  the  Lone  Wolf  (My)  F.Warren  William   

Sing  For  Your  Supper  (DM)F.Jinx  Falkenburg-"Buddy"  Rogers.. 

3036  Stork  Pays  Off  (C)  F  Maxle  Rosenbloom-Rochelle  Hudson. 

3008  Texas    (D)F  William  Holden-Glenn  Ford  


3020  Two  Latins  From 

Manhattan  (CM)F  Jinx  Falkenburg-Joan  Woodbury  

3003  You  Belong  to  Me  (CD)A  Barbara  Stanwyck.  Henry  Fonda  

Coming  1941-42 

Bedtime  Story  (OA  Loretta  Young-Fredric  March   85. 

Blondie  Goes  to  College  (C) . . . Penny  Singleton-Arthur  Lake  74. 

Blondie's  Blessed  Event  Penny  Singleton-Arthur  Lake  

(Former  title  "Blondie  Greets  Guest") 

Bullets  For  Bandits  Bill  Elliott-Tex  Ritter  

(Former  title   "Honor  of  the  West") 

Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon  

Camp  Nuts   Florence  Rice-Bruce  Bennett  

Canal  Zone   Chester  Morris-John  Hubbard  

Close  Call  for  Ellery  Queen. .  .William  Gargan- Margaret  Lindsay  

Confessions  of  Boston 

Blackie  (My)F   Chester  Morris-Harriet  Hilliard  65. 

Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Down  Rio  Grande  Way  Charles  Starrett- Russell  Hayden  

Lady  Is  Willing  (CD)  Marlene  Dietrich-Fred  Mac  Murray  

Lawless  Plainsman  (W)  Charles  Starrett- Russell  Hayden  

Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

Man  Who  Returned  to  Life(D).  John  Howard-Lucille  Fairbanks  

Martin   Eden   (D)  Glenn   Ford-Claire  Trevor  

North  of  the  Rockies  (W)  Bill  Elliott-Tex  Ritter  

Shut  My  Big  Mouth  (C)  Joe  E.  Brown-Adele  Mara  

Trinidad   Pat  O'Brien-Brian  Donlevy  

West  of  Tombstone  (W)  Charles  Starrett-Russell   Hayden  59. 


67. 

.10/16/41 

.b8/30/4l 

68. 

.11/18/41 

..D8/30/4I 

71. 

.11/27/41 

.bl 1/29/41 

65. 

.9/11/41  . 

. .b9/20/4l 

64. 

. 12/18/41 

. .a9/27/4l 

72. 

. 12/1 1/41 

. .alO/4/41 

63. 

.8/14/41  . 

...b8/9/4l 

91  . 

.9/18/41  . 

..b9/l3/4l 

90. 

. 1 1 '20  41 

.bin ' 18/41 

63 

.9/4/41  .. 

,  b8/2/4l 

57. 

. 12/18/41 

.bl2/20/4l 

60. 

.10/16/41 

..b8/30/4l 

59. 

. 11/13/41 

. .a8/l6/4l 

66. 

.11/13/41 

.bl 1/22/41 

68. 

.12/4/41 

. ,bl2/6/4l 

68. 

.11/6/41  . 

.bl 1    15  41 

92. 

.10/9/41  . 

..b9/27/4l 

73. 

. 10/23/41 

b 10/25/41 

66 

.  10/2  '41 

. .D9/27/4I 

97. 

. 10/30/41 

. b 10  18/41 

12/25 '41 
1/15/42 
1/5/42  . 


bl2/l3/4l 
. .alO/4/41 
.al2/20/4l 


2/12/42  ...a8/23/4l 
1/22/42 


1/29/42 
1/8/42  . 


2  12  42 


1/1/42  . 
2/5/42  . 
2/26/42 


MGM 


Current  1940-41 


126  Andy  Hardy's  Private 

Secretary  (OF  Mickey  Rooney-Lewis  Stone  101. 

124  Bad  Man   (D) F  Wallace  Beery-Lionel  Barrymore   70. 

141  Barnacle  Bill  (CD)F  Wallace  Beery- Virginia  Weidler   92. 

139  Big  Store  (M-C)F  Marx  Bros.-Virginia  Grey   83. 

137  Billy  the  Kid  (Tech.)  (D)F...Rob't  Taylor-Maureen  O'Sullivan. . .  95. 
123  Blonde  Inspiration  (C)F  Shelton- Grey- Dekker- Nolan    72. 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson- Walter  Pidgeon (Tech.)  98. 

132  Come  Live  With  Me  (C)A  James  Stewart- Hedy  Lamarr   80. 

145  Dr.  Kildare'sWedding  Day(D)  F  .Lew  Ayres-Lionel  Barrymore  82. 

127  Free  and  Easy  (SC)A  Ruth  Hussey-Robert  Cummings   55. 

138  Getaway    (G) A  Robert  Sterling-Van  Heflin   89. 

135  I'll  Wait  For  You  (D)F  Virginia  Weidler-Robt.  Sterling  75. 

146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickev  Rooney-Judy  Garland  100. 

134  Love  Crazy  (F) A  Wm.  Powell-Myrna  Loy-Fay  Balnter  99. 

132  Men  of  Boys  Town  (D)F          Spencer  Tracy-Mickey  Rooney  107. 


2/19/42 
i/i5'42 


2/21/41 

3/28/41 

7/4/41 

6/20/41 

5/30/41 

2/7/41 

7/25/41 

1/3 1/4 1 

8/22/41 

2/28/41 

6/13/41 

5/16/41 

8/15/41 
5/23/41 
.4/11/41 


. .all/1/41 
. . . In  Prod. 
.al2/20/4l 
.al2/20/4l 

.bl2/l3/4l 
.all/15/41 
. . . In  Prod, 
.al 1/29/41 
.all/29/41 
..D9/27/4I 
.a  1 1/29/41 
.  .al2/6/4l 
..a9/27/4l 
.al I '29/41 
. .  In  Prod. 
.  .al 1/1/41 


.b2/22/4l 
,b3/29/4l 
. .b7/5/4l 
.b6/2l/4l 
.b5/3l/4l 
. .b2/8/4l 
.b6/28/4l 
.b 1/25/4 1 
.b8/23/4l 
, .b3/8/4l 
.1)6/21/41 
.b5/IO/4l 

. .b8/9/4l 
.b5/l7/4l 
.b3/!5/4l 


129  Penalty.  The  (G)A  Lionel  Barrymore- Edw.  Arnold   80 

133  People  vs.  Dr.  K  i  I  dare  (D)F..Lew  Ayres-Lionel  Barrymore   77 

128  Rage  in  Heaven  (My)A  Rob't  Montgomery-lngrid   Bergman.  83 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murphy  96 

142  Stars  Look  Down  (D)  Margt.  Lockwood-Michael  Redgrave.  98 

140  They  Met  in  Bombay  (D)  A  ..Clark  Gable-Rosalind  Russell  92 

125  Trial  of  Mary  Dugan  (My) F .  .Laraine  Day-Robert  Young   90 

131  Washington    Melodrama(My)  A  .  Frank   Morgan-Ann   Rutherford  80 

148  When   Ladies  Meet  <SC)A  Joan  Crawford-Rob't  Taylor  105 

147  Whistling  in  the  Dark(MyC)  F  .  Skelton-Rutherford    78 

136  Woman's  Face  (D)A  Joan  Crawford- Melvyn  Douglas  106 

130  Ziegfeld   Girl   (MD)  Stewart-Garland-Lamarr-Martin  ...131 

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117. 

2U8  Chocolate  Soldier  <M)A  Nelson  Eddy-Rise  Stevens  !U2 

213  Design  for  Scandal  (CD)  A  ... .  Rosalind  Russell- Walter  Pidgeon...  84 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73 

201  Dr.  Jekyll  and  Mr.  Hyde ( D)  A  . Spencer  Tracy-lngrid  Bergman  127 

207  Feminine  Touch  (C)A  Rosalind  Russell-Don  Ameche   93 

212  H.  M.  Pulham.  Esq.  (D)A...Hedy  Lamarr-Robert  Young  120 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105 

215  Kathleen   (D)F  Shirley  Temple- Herbert  Marshall...  84 

202  Lady  Be  Good  (CM)F  Eleanor  Powell-Ann  Sothern  112 

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young   81 

'hi  Shallow  of  the  Thin  Man(CMy)  F.William  Powell-Myrna  Loy   97 

206  Smilin'  Through  (Tech.)  (D)  F .  J.  MacDonald-Brian  Aherne  100 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81 

211  Two  Faced  Woman   (C)A  Garbo-Melvyn   Douglas   94 

209  Unholy  Partners  ( D) A  Edw.  G.  Robinson-Edward  Arnold...  94 

Coming  1941-42 

Along  Came  Murder  Marsha  Hunt-Van  Heflin  

Born  to  Sing  (DM)  Ray   McDonald- Virginia  Weiiller  

220  Bugle  Sounds  ( D) F  Wallace  Beery- Marjorie  Main  101.  . Jan 

Courtship  of  Andy  Hardy  Mickey  Rooney-Lewis  Stone  

217  Dr.   Kildare's  Victory  (D)....Lew  Ayres-Lionel  Barrymore  Jan 

I  Married  an  Angel  (C)  Jeanette  MacDonald-Nelson  Eddy  

Joe  Smith.  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63  

218  Johnny   Eager   (G)A  Lana  Turner-Robert  Taylor  107  Jan 

219  Mr.  and  Mrs.  North  ( MyC)  F  . .  Gracie  Allen-William  Post.  Jr  67.  Jan 

Mr.  Yancey  of  Virginia(CD)  F  .  Kathryn   Grayson-Frank  Morgan  .  ...  101  

(Reviewed  as  "Vanishing  Virginian") 

Mrs.  Miniver   Greer  Garson- Walter  Pidgeon  

Out  of  the  Past  Conrad  Veidt-Ann  Ayars  

Panama  Hattie  (CM)  Ann  Sothern-Dan  Dailey.  Jr  

Rio  Rita   Abbott  &  Costello  

Ship  Ahoy   Eleanor  Powell-Red  Skelton  92  

(Former  title  "I'll  Take  Manila") 

This  Time  For  Keeps  Robert  Sterling-Ann  Rutherford  

Tortilla  Flat   Tracy-Garfield-Lamarr-Tamiroff   

We  Were  Dancing  (CD)  Norma  Shearer- Melvyn  Douglas  

Woman  of  the  Year  (C)  Spencer  Tracy- Katharine  Hepburn  

Yank  on  the  Burma  Road  (D). Laraine  Day-Barry  Nelson-K.  Luke  

(Former  title  "China  Caravan") 


3/14/41 
5/2/41  . 
3/7/41  . 
8/1/41  . 
7/18/41 
6/27/41 
2/14/41 
4/18/41 
8/29/41 
8/8/41  . 
5/9/41  . 
4/25/41 


Jan. 
Nov. 
Dec. 
Sept. 
Sept. 
Oct. 
Dec. 
Oct. 
Dec.  . 
Sept. 
Oct. 
Nov. 
Oct. 
Dec. 
Nov. 
Nov. 


See 
Issue  of 

.b3/l5/4l 
-b5/ 10/41 
.  .b-3/8/41 
.1)7/26/41 
-b7/ 12/41 
.b6/28/4l 
.b2/l5/4l 
.b4/l9/4l 
.08/30/41 
..D8/2/4I 
. b5/IO/4l 
.b4/ 19/41 


. . b 12/6/41 
lilU/  18/41 
.bl I / 1 5/4 1 
.. .b8/2/4l 
..b7/26/4l 
..b9/20/4l 
-bl 1/15/41 
..b9/20/4l 
.bl 1/15/41 
..D7/I9/4I 
..09/13/41 
.bll)/25/4l 
..09/13/41 
. to  1 1 / 1 5/4 1 
.1)10/25/41 
bin  is  41 


. . .  In  Prod. 
.all/15/41 
.bl2/20/4l 
. . .  In  Prod. 
. .bl2/6/4l 
. .all /8/4I 
.al 1/22/41 
.bl2/!3/4l 
.b!2/20/4l 
. .bl2/6/4l 

. .  .In  Prod. 
..-.In  Prod. 
..a8/30/4l 
. .  .Ill  Prod. 


. .  Iii  Prod. 
.  .In  Prod. 
..all/1/41 
. .alO/4/41 
.al 1/22/41 


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg  (D)F  Gorcy-Jordan-Hall    61.. 8/1/41  . 

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang   63. .8/8/41  .. 

Driftin*  Kid  (W)F  Tom  Keene-Betty  Miles   55.. 9/26/41 

Dynamite  Canyon  (W)  Tom  Keene-Evelyn  Finley  8/8/41  . 

Father  Steps  Out  (D)F  Frank  Alhertson-Jed  Prouty   63.. 7/19/41  , 

Flying  Wild   (D)F  East  Side  Kids-Joan  Barclay   65. .3/10/41  . 

Fugitive  Valley  (W)F  Corrigan- King-Terhune    60.. 7/30/41 

Gang's  All  Here  (G)  Frankie  Darro-Mantan  Moreland  6/1 1/41 

House  of  Mystery  (H)A  Kenneth  Kent-Judy  Kelly   62. .5/7/41  .. 

Invisible  Ghost  (H)  A  Bela  Lug  os  i  -  Pol  I  v  Ann  Young   64..  4/25/41  . 

Kid's  Last  Ride  (W)  John  King-Ray  Corrigan  2/10/41 

(Former  title  "Prairie  Schooldays") 

King  of  Zombies  (H)A  John  Archer-Mantan  Moreland   67.. 5/14/41  . 

Murder  by  Invitation  (My)  A .  .Wallace  Ford-Marian  Marsh   65.. 6/30/41  . 

Pioneers,  The  (W)F  Tex  Ritter-Slim  Andrews   61. .5/10/41  . 

Redhead    (D)A  June   Lang-Johnny   Downs   64.. 5/21/41  . 

Ridin' the  Cherokee  Trail(W)F. Tex  Ritter-Slim  Andrews   60. .2/25/41  . 

Riding  the  Sunset  Trail  (W)..Tom  Keene-Betty  Miles  10/31 '41 

Roar  of  the  Press  (My) F  Jean  Parker- Wallace  Ford   72.. 4/38/41  . 

Sign  of  the  Wolf  (D)F  Grace  Bradley-Louise  Beavers   69. .3/25/41  . 

Silver  Stallion  (D)  David  Sharpe-Leroy  Mason-Thunder  5/28/41 

Tumbledown  Ranch  in 

Arizona    (W)F  Range    Busters   60  . 4/20/41  . 

Wanderers  of  the  Desert  (W)  Tom  Keene-Betty  Miles  6/25/41 

Wrangler's  Roost  (W)F   Range    Busters   58.. 6/4/41  ., 

Current  1941-42 

Arizona  Bound  (W)F   Buck  Jones-Tim  McCoy   57.. 7/19/41  . 

Borrowed   Hero  (D)F  Florence  Rice-Alan  Baxter   65..  12/5/41 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64. .11/21/41 

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63. .9/5/41  .. 

Gunman  From  Bodie  (W)F  ...  Buck  Jones-Tim  McCoy   62 .  .  9 '  1 9/4 1  . 

I  Killed  That  Man  (My) A  Ricardo  Cortez.  Joan  Woodbury  70..  11/14/41 

Let's  Go  Collegiate  (D)F  Frankie  Darro-Jackie  Moran   62.. 9/12/41  . 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  12/5/41 

Riot  Squad  (My) A  Richard   Cromwell-Mary   Ruth   57..  12/19/41 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee  12/19/41 

(Former  title  "Boy  of  Mine") 

Saddle  Mountain  Roundup(W) .  Range  Busters   8/29/41  . 

Snooks  Run  Wild  ( MyC)  F  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  B3..IO'24'4l 

Stolen  Paradise  ( D ) A  Leon  Janney-Eleanor  Hunt  80  . 10/31/41 

(Rpvieweri   as  "Adolescence") 

Tonto  Basin  Outlaws  (W)F.  Range  Busters   63. .10/10/41 

Top  Sergeant  Mulligan  (OF. .Nat   Pendleton-Carol   Hughes   69..  10/17/41 

I  nderground  Rustlers  (W)  Range  Busters   11/21/41 

(Former  title  "Bullets  and  Bullion") 
Zis  Boom  Bah  (DM)F  Peter  Lind  Hayes-Grace  Hayes   62..II/7/4I 

Coming  1941-42 

Below  the  Border  (W)  Buck  Jones-Tim  McCoy  1/30/42 

Forbidden  Trails  (W)  Buck  Jones-Tim  McCoy  12/26/41 

Freckles  Comes  Home  (G) ...  Johnny  Downs-Gail  Storm  1/2/42  . 

Here  Come  the  Marines  Wallace   Ford-Toby  Wing  

Law  of  the  Jungle  Arline  Judge-John   King  2/6/42  . 

Man  From  Headquarters  Frank  Albertson-Joan  Woodbury  1/23/42 

Mr.   Wise  Guy  East  Side  Kids  2/20/42 

Rock  River  Renegades  (W) . . . Range  Busters   2/27/42 

Snuffy  Smith,  the  Yard 

Bird  (C-D)   Bud   Duncan-Edgar   Kennedy  1/16  I 

Thunder  River  Feud  (W)  Range  Busters   1/9/42 

Western  Mail   (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  


..b8/2/4l 
..b8/9/4l 
..9/27/41 
.87/19/41 
..b8/2/4l 
. .b3/l/4l 
.b9/20/4l 
.a5/ 17/41 
.b5/3l/4l 
.04/19/41 
.al/ll/41 

.b5/l7/4l 
..b7/5/4l 
..b5/3/4l 
.b5/l7/4l 
.b2/22/4l 
.n9/27/4l 
.04/26/41 
.b3/22/4l 
.aS/IO/41 

..D5/3/4I 
.a6/l4/4l 
.b7/!9/4l 


..07/26/41 

. .bl2/6/4l 
.1)11/15/41 
..09/13/41 
blO'18/41 
..bl 1/8/41 
..b9/20/4l 
.al 1/22/41 
..12/20/41 
.al 1/22/41 

.  ..a8/9/4l 
l>IO'll/4l 
.1)12/21/40 

.bl 1/29/41 
..bll/l/41 
.alO/IS/41 

.  .bll/l/41 


. . In  Prod. 
.all/29/41 
.al 1/22/41 
. . In  Prod. 
. .In  Prod. 
.  .In  Prod. 
. .In  Prod. 
. .In  Prod. 


.al2/6/4l 
. .  In  Prod. 
.In  Prod. 


PARAMOUNT 


Current  1940-41 


4038  Aloma  of  the  South  Seas  (D)F. Dorothy  Lamour-Jon  Hall  (Tech.)..  77.. 8/29/41  ..b8/30/4l 
4053  Border  Vigilantes  (W)F  Bill  Boyd-Russell  Hayden   60.. 4/18/41   b4/5/4l 

4032  Caught  in  the  Draft  (OF  Bob  Hope-Dorothy  Lamour   81.. 7/4/41   b5/3l/4l 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker   70. .8/29/41  ...b8/23/4l 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor   66.. 7/18/41  ...07/19/41 

4052  In  Old  Colorado  (W)F  Wm.  Boyd-Russell  Hayden   66.. 3/14/41   b3/l/4l 

4028  I  Wanted  Wings  (D)F  Brian  Donlevy-Ray  Milland  130. .5/30/41  ...b3/29/4l 

4035  Kiss  the  Bofs  Goodbye  (CM)F.D.  Ameche-M.  Martin-O.  Levant...  85.  .8/1/41   b6/28/4l 

4022  Lady  Eve  (D)F  Barbara  Stanwyck-Henry  Fonda         97.. 3/21/41   D3/I/4I 

4023  Las  Vegas  Nights  (Mu-C)  F . .  .Phil  Regan-Bert  Wheeler-IWeev    .  89.  .3/28/41  ...b3/22/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  40 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


PARAMOUNT 


Current  1940-41  (Cont.) 


.7/25/41 
.5/16/41 


Rel. 
Mins.  Date 

4018  Mad  Doctor  (H)F  Basil  Rathbone-Ellen  Drew   90.. 2/14/41 

4020  Monster  and  the  Girl  (H)A... Ellen  Drew-Onslow  Stevens   64. .2/28/41 

4029  One  Night  in  Lisbon  (OA  Madeleine  Carroll-Fred  MacMurray.  95.. 6/13/41 

4031  Parson  of  Panamint  (D)F  Charles  Ruggles- Ellen  Drew   R4.. 8/22/41 

4054  Pirates  on  Horseback  (W)F...Wm.  Boyd-Russell  Hayden   69.. 5/23/41 

4026  Power  Dive  (D)F  Richard  Arlen-Jean  Parker   68.. 4/25/41 

4027  Reaching  for  the  Sun  (CD)A.Joel   McCrea-Ellen   Drew   88. .5/2/41  . 

4025  Road  to  Zanzibar  (CM)F  Crosby-Lamour-Hope    90.. 4/1 1/41 

4024  Round-Up  (W)F   Richard  Dix-Patricia  Morison   90. .4/4/41 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91.  " 

4021  There's  Magic  in  Music  (Mu)F. Allan  Jones-Susanna  Foster   80. 

(Reviewed  as  "Hard  Boiled  Canary") 

4019  Virginia  (Tech.)  (PD)F  Madeleine  Carroll-F.  MacMurray. ..  108.  .2/21/41 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson   62.. 6/20/41 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78.. 8/8/41  . 

4036  World  Premiere  (C)A  John  Barrymore- Frances  Farmer  70.. 8/15/41 

4017  You're  the  One  (M) F  Orrin  Tucker-Bonnie  Baker  81.. 2/7/41  . 

8N°0ck  Current  1941-42 

2  Among  the  Living  (H)A  Albert  Dekker-Susan  Hayward  68. 

2  Birth  of  the  Blues  (M)F  Bing   Crosby-Mary   Martin  84. 

1  Buy  Me  That  Town  (C)A  Lloyd  Nolan-Constance  Moore  70.. 

2  Glamour  Boy  (C)F  Susanna  Foster-Jackie  Cooper  80. 

I  Hold  Back  the  Dawn  (D)F  Chas.  Boyer-Olivia  de  Havilland  115. 

I  Henry  Aldrich   

for  President  (OF  Jimmy  Lydon-Mary  Anderson  70.. 

1  New  York  Town  (CO) A  Mary  Martin-Fred  MacMurray  75. 

2  Night  of  Jan.  16th  (My) F  Ellen  Drew-Robt.  Preston  79. 

1  Nothing  But  the  Truth  (C)  Bob  Hope-Paulette  Goddard  90. 

W-l  Outlaws  of  the  Desert  (W)F...Wm.  Boyd-Brad  King  66  

W-l  Riders  of  the  Timberline(W) F . Bill  Boyd-Brad  King-Andy  Clyde..  59  

W-l  Secret  of  the  Wastelands! W) F . Wm.  Boyd-Brad  King-Andy  Clyde..  66  

2  Skylark    (CD)  A  Claudette  Colbert-Ray  Milland  94..  1 1/21/41 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde...  63  

W-l  Twilight  on  the  Trail  (W)F...Bill  Boyd-Brad  King-A.  Clyde  58  


See 
Issue  of 
,b2/l5/4l 
.b2/l5/4l 
.03/10/41 
.b6/2l/4l 
.b5/24/4l 
.b4/l2/4l 
.b4/l2/4l 
. b3/ 15/41 
. b3/ 15/4 1 
.b6/2l/4l 
. .b3/l/4l 

.bl/18/41 
.b6/l4/4l 
..b8/2/4l 
.D8/23/4I 
. .b2/8/4l 


RKO-RADIO 


Rel. 
Mins.  Date 


So* 

Issue  #f 


.12/19/41 
. 1 1/7/41 
10/3/41 
.12/5/41 
.9/26/41 

.10/24/31 
.10/31/41 
.11/28/41 
.10/10/41 


. .b9/6/4l 
. .D9/6/4I 
..b8/2/4l 
. .b9/6/4l 
..b8/2/4l 

..b8/2/4l 
. ,b8/2/4t 
..b9/6/4l 
. .b8/2/4l 
.b9/27/4l 
.b9/27/4l 
.b9/27/4l 
. . bfl/6/41 
.b9/27/4l 
.b9/27/4l 


Coming  1941-42 


American  Empire   Richard  Dix-Preston  Foster  

Bad  Men  of  Arizona  (W)  Richard  Dix-Frances  Gifford  

(Former  title  "Tombstone") 
3  Bahama  Passage  (Tech.)  (D)  A  .Madeleine  Carroll-Stirling  Hayden..  81  

Dr.  Broadway  (D)  Macdonald  Carey-Jean  Phillips  

Fleet's   In   (MC)  Dorothy  Lamour-William  Holden  

Fly  by  Night  (D)  Richard  Carlson-Nancy  Kelly  

Great  Man's  Lady  (D)  Barbara  Stanwyck-Joel  McCrea  

(Former  title  "Pioneer  Woman") 

Henry  and  Dizzy  (C)  Jimmy  Lydon-Charles  Smith  

I  Live  on  Danger  Chester  Morris-Jean  Parker  

Irving  Berlin's  Holiday  Inn... Bing  Crosby-Fred  Astaire  

Lady  Has  Plans  (C)  Paulette  Goddard-Ray  Milland  

Louisiana  Purchase  (MO  Bob  Hope-Victor  Moore  (Tech.)...  98..  1/1/42 

Malaya  (D)  (Tech.)  Dorothy  Lamour- Richard  Denning   

Mr.  and  Mrs.  Cugat  Ray  Milland  Betty  Field  

3  Mr.  Bug  Goes  to  Town  (FA) F. Tech.  Cartoon  Feature  78  

My  Favorite  Blonde  (C-D)...Bob  Hope-Madeleine  Carroll  

Night  in  New  Orleans  (My) ...  Preston  Foster-Albert  Dekker   

(Former  title  "Morning  After") 
3  No  Hands  on  the  Clock(My)  F  .Chester  Morris-Jean  Parker  75  

Out  of  the  Frying  Pan  William  Holden-Susan  Hayward  

3  Pacific  Blackout  (D)F  Robert  Preston- Martha  O'Driscoll. . .  76  

(Reviewed  as  "Midnight  Angel") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  

Reap  the  Wild  Wind  (D)  Ray  Milland. John  Wayne  (Tech.)  

Remarkable  Andrew   William  Holden- Brian  Donlevy  

3  Sullivan's  Travels  (CD) A  Joel  McCrea- Veronica  Lake  91  

Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  

Take  a  Letter  Darling  Rosalind  Russell-Fred  MacMurray  

This  Gun  for  Hire  (D)  Veronica  Lake-Robert  Preston  

Torpedo  Boat  (D)  Richard  Arlen-Jean  Parker  

True  to  the  Army  (C)  Judy  Canova- Allan  Jones-Ann  Miller  


. . . In  Prod. 
..al0/4/4l 

.bl2/ 13/4 1 
.all/29/41 
. .all/1/41 
..88/30/41 
. .a3/22/4l 

. .a9/27/4l 
. . . In  Prod. 
. . .  In  Prod. 
.alO/ 11/41 
.bl 1/29/41 
..a8/l6/4l 
.al2/27/4l 
. .bl2/6/4l 
. .al2/6/4l 
.alO/l 1/41 

.012/13/41 
a  12/20/41 
..bl2/6/4l 

. .  .In  Prod. 
.. .a7/5/4l 
..a7/26/4l 
. . b 12/6/4 1 
...a8/9/4l 
. . . In  Prod. 
.all/29/41 
al 1/22/41 
.a  12/20/41 


PRODUCERS  RELEASING  CO.  1940-41 

162  Billy  the  Kid  in  Santa  Fe  (W). Bob  Steele-Marin  Fais-St.  John....  66. .7/11/41 
161  Billy  the  Kid's  Fighting 

Pals  (W)F   Bob  Steele    62. 

116  Blonde  Comet  (D)  Robert  Kent-Virginia  Vale  67. 

107  Caught  in  the  Act  (OF  Henry  Armetta   62. 

111  Criminals  Within  (My) A  Eric  Linden-Ann  Doran  70. 

115  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey  66. 

113  Desperate  Cargo  (D)A  Ralph  Byrd-Carol  Hughes  69. 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore  61. 

109  Emergency  Landing  (Spy) F. . .Carol  Hughes    79. 

108  Federal  Fugitives  (Spy)F  Neil  Hamilton-Doris  Day  66. 

124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor  67. 

126  Jungle  Man  (D)F  Buster  Crabbe-Sheila   Darey  63. 

167  Lone  Rider  Ambushed  (W)F.  .Geo.  Houston-AI  St.  John   67. 

163  Lone  Raider  Rides  On  (W)... George  Houston    64. 

164  Lone  Rider  Crosses  the  Rio(W)  .George  Houston    64. 

168  Lone  Rider  Fights  Back  (W).. George  Houston-AI  St.  Joho  64. 

166  Lone  Rider  in  Frontier  Fury.. Geo.  Houston-AI  St.  John  62. 

165  Lone  Rider  in  Ghost  Town(W) F.Geo.  Houston-Alaine  Brandos  64. 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day  66. 

155  Outlaws  of  the  Rio 

Grande  (W)F   Tim  McCoy   55. 

123  Paper  Bullets  (D) A  Joan  Woodbury-Jack  LaRue  72. 

125  Reg'lar    Fellers    (D)F   Billy  Lee-'Alfalfa'  Switzer  65. 

110  South  of  Panama  (Spy)F  Roger  Pryor-Virginia  Vale  68. 

156  Texas  Marshal  (W)  Tim  McCoy-Kay  Leslie  62. 

1941-42 

258  Billy  the  Kid's  Round-Up(W) .  Buster  Crabbe-AI  St.  John  58. 

257  Billy  the  Kid.  Wanted  (W)F. Buster  Crabbe-AI  St.  John  64. 

207  Broadway  Big  Shot  Ralph   Byrd- Virginia  Vale  

206  Duke  of  the  Navy  (D)  Ralph  Byrd- Veda  Ann  Borg  

202  Girls  Town   Edith   Fellows-June  Storey  

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy  68. 

215  Law  of  the  Timber  (D)  Marjorie   Reynolds-Monte  Blue  63. 

263  Lone  Rider  and  the  Bandit(W). George   Houston-AI  St.  John   55. 

213  Miracle  Kid  (D)  Tom  Neal-Carol  Hughes-Vickl  Lester  69. 

252  Raiders  of  the  West  (W)  Bill  (Radio)   Boyd- Art  Davis  

230  Swamp  Woman   Ann  Corio-Jack  La  Rue  68. 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60. 

214  Today  I  Hang  (D)  Walter  Woolf  King-Mona  Barrie  


.4/18/41 

. 12/26/41 
.2/7/41  .. 
.6/27/41  . 
.9/12/41  . 
.7/4/41  .. 
.6/27/41  . 
.5/23/41  . 
.3/28/41  . 
.8/1/41  .. 
. 10/10/41 
.8/29/41  . 
.1/10/41 
.2/28/41  , 
.11/7/41  . 
.8/8/41  .. 
.5/16/41  . 
.10/31/41 

.3/7/41  .. 
.6/13/41  . 
.8/15/41  . 
.5/2/41  .. 
.6/13/41  . 


12/12/41 
10/24/41 
2/13/42 
.1/23/42 
.3/13/42 
. 10/17/41 
12/19/41 
1/9/42  . 
11/14/41 
2/20/42  . 
12/5/41 
1/2/42  .. 
1/30/42  . 


RKO-RADIO 


Current  1940-41 


183 
185 
122 
119 
166 
120 
129 
175 
124 
135 
121 
191 
125 
184 
131 
123 
136 
132 


Along  the  Rio  Grande  (W)F..Tim  Holt-Betty  Jane  Rhodes   66. 

Cyclone  on  Horseback  (W)  Tim  Holt- Marjorie  Reynolds  60. 

Devil  and  Miss  Jones  (D)F...Jean  Arthur-Chas.  Coburn  92. 

Footlight  Fever  (OF  Alan  Mowbray-Donald  McBride  67. 

Frank  Buck's  Jungle  Cavalcade. Frank  Buck   77. 

Girl,  A  Guy  and  A  Gob  (OF. Geo.  Murphy-Lucille  Ball  91. 

Hurry,  Charlie,  Hurry  (C)F...Leon  Errol-Mildred  Coles  65. 

Little  Foxes  (D) A  Bette  Davis-Herbert  Marshall  116. 

Melody  for  Three  (D) F  Jean  Hersholt-Fay  Wray  67. 

My  Life  With  Caroline  (C)... Ronald  Colman-Anna  Lee  81. 

Play  Girl  (CD)A  Kay  Francis-James  Ellison  75. 

Reluctant  Dragon (C-Cartoon) F . Benchley  and  Cartoon  Characters...  73. 

Repent  at  Leisure  (C-D)  F . . . .  Kent  Taylor-Wendy  Barrie  67. 

Robbers  of  the  Range  (W)F...Tim  Holt-Ray  Whitley   61. 

Saint's  Vacation  (My)A  Hugh  Sinclair-Sally  Gray  65. 

Scattergood  Baines  (OF  Guy  Kibbee-Carol  Hughes  69. 

Scattergood  Meets  B'way(D) F.Guy  Kibbee-Emma  Dunn  70. 

Scattergood  Pulls  the 

Strings  (D)F   Guy  Kibbee   65. 

Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  

Story  of  the  Vatican  (Doc.) ...  March  of  Time  Feature   54. 

Sunny  (MC) F   A.  Neagle-J.  Carroll-R.  Bolger  98. 

They  Met  in  Argentinaf  M  D)  F  .  Ellison-O'  Hara- Ebsen    77. 

They  Meet  Again  (D)F  Jean  Hersholt-Dorothy  Lovett  67. 

Tom,  Dick  and  Harry  (C)A... Ginger  Rogers-Geo.  Murphy  86. 


,2/7/41  . 
.6/13/41 
.4/11/41 
.3/21/41 
.6/27/41 
.3/14/41 
.7/25/41 
8/29/41 
3/28/41 
8/1/41  . 
2/14/41 
6/20/41 
.4/4/41  . 
4/18/41 
5/31/41 
2/21/41 
.8/22/41 

.5/23/41 

8/8/41  . 

7/18/41 

5/30/41 

4/25/41 

6/20/41 

.7/4/41  . 


.  .a7/l9/4l 

..04/12/41 
.all/22/41 
. .b4/26/4l 
. .08/16/41 
.bl0/ll/4l 
..blO/4/41 
. .b8/l6/4l 
. .b7/l2/4l 
. .b5/24/4l 
. .b9/l3/4l 
.blO/l 1/41 
. .bll/l/41 
..Not  Rev. 
.  .Not  Rev. 
.bl2/27/4l 
..a7/26/4l 
,.b5/l7/4l 
..blO/4/41 

. ..D3/I/4I 
..06/14/41 
. .b8/30/4l 
. .b4/26/4l 
. .a5/l7/4l 


. b 1 2/27/4 1 
. .bll/l/41 

. . In  Prod. 
. ,al2/6/4l 

. . In  Prod. 
.bl0/25/4l 
.b 12/27/41 
. .al2/6/4l 
. .alO/4/41 
.al2/l3/4l 
.alO/ll/41 
.all/22/41 
,al2/!3/4l 


:..b2/l/4l 
..a5/IO/4l 
...b4/5/4l 
...D4/5/4I 
..b7/l9/4l 
.. .b3/l/4l 
..b7/l2/4l 
..b8/l6/4l 
...b3/8/4l 
. .b7/l9/4l 
.bl2/2l/40 
...b6/7/4l 
. .b5/3l/4l 
...b4/5/4l 
..06/21/41 
..b2/l5/4l 
..b8/30/4l 


. .b5/l7/4l 
. .37/12/41 
. .b8/!6/4l 
. .b5/24/4l 
. .b4/26/4l 
...b7/5/4l 
.  .b7/!9/4l 


Current  1941-42 


Block 
No. 

I  All  That  Money  Can  Buy(D)A.Anne  Shirley-Walter  Huston  106. 

(Reviewed  as  "Here  Is  a  Man") 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60. 

I  Citizen  Kane  ( D)  A  Orson   Welles- Dorothy  Comingore. . .  120. 

W-l  Dude  Cowboy  (W)F  Tim  Holt-Marjorie  Reynolds  59. 

Dumbo   (FA)  F  Disney  Cartoon  Feature  (Tech.)  64. 

1  Father  Takes  a  Wife  (OA  Adolphe  Menjou-Gloria  Swanson  79. 

2  Gay  Falcon  (My) A  George  Sanders-Wendy  Barrie  66. 

1  Lady  Scarface  (D)F  Dennis  0' Keefe-Frances  Neal   66. 

2  Look  Who's  Laughing  (OF... Bergen  &  McCarthy   79. 

2  Mexican  Spitfire's  Baby  (OF. .Leon  Errol-Lupe  Velez-Zasu  Pitts..  70. 

1  Parachute  Battalion  (D)F  Robert  Preston-Nancy  Kelly  75. 

2  Suspicion    (D) A  Cary  Grant-Joan  Fontaine  99. 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67. 

3  Weekend  for  Three  (C)A  Dennis  O'Keefe-Jane  Wyatt   66. 


10/17/41  ..b7/l9/4l 


10/10/41 

9/5/41  .. 
12/12/41 
10/31/41 
10/3/41  . 
10/24/41 
9/26/41  . 
11/21/41 
11/28/41 
9/12/41  . 
11/14/41 
11/7/41  . 
12/12/41 


Coming  1941-42 


.1/9/42 


Ball  of  Fire  (C)A  Barbara  Stanwyck-Gary  Cooper... 

Bambi   ...   Disney  Cartoon  Feature  

4  Call  Out  the  Marines  (C)  Victor  McLaglen- Edmund  Lowe  2/13/42  . 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  

3  Date  With  the  Falcon(MyC)  F  .George  Sanders- Wendy  Barrie   63.  .1/16/42  . 

Falcon  Takes  Over  George  Sanders-Allen  Jenkins  5/1/42  .. 

Fantasia  (FA)F   Technicolor  Cartoon    85.-4/3/42  .. 

3  Four  Jacks  and  a  Jill  (CM) F.. Anne  Shirley-Ray  Bolger  6fi..  1/23/42  . 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  2/20/42  . 

W-2  Land  of  the  Open  Range  (W)F.Tim  Holt-Ray  Whitley   60. .4/10/42  . 

Magnificent  Ambersons   J.   Cotten- Dolores  Costello-T.   Holt  3/13/42  . 

Mayor  of  44th  Street  (G)  George  Murphy-Anne  Shirley  4/10/42  . 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol  3/6/42  .. 

My  Favorite  Spy  Kay  Kyser-Ellen  Drew  5/8/42  . 

3  Obliging  Young  Lady  (C)r...Joan  Carroll- Edmond  O'Brien   80..  1/30/42  . 

3  Playmates  (CM)F   K.  Kyser-J.  Barrymore -Lupe  Velez..  96..  12/26/41 

Powder  Town   Victor  McLaglen- Edmond  O'Brien  4/17/42  . 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60.  .2/13/42  . 

4  Sing  Your  Worries  Away(CM) .  Bert  Lahr-Buddy  Ebsen-Patsy  {telly  2/27/42  . 

Syncopation  (DM)   Adolphe  Menjou- Jackie  Cooper  3/27/42  . 

W-2  Thundering  Hoofs  (W)F  Tim  Holt-Ray  Whitley   60  

Tuttles  of  Tahiti  (D)  Charles  Laughton-Jon  Hall  4/24/41  . 

4  Valley  of  the  Sun  (D)  James  Craig-Lucille  Ball  2/6/42  .. 

Untitled  Lum  'n'  Abner  C.  Lauck-N.  Goff-ZaSu  Pitts  


,. .09/6/41 
.b4/ 12/41 

, . .b9/6/4l 
.blO/4/41 
.1)7/19/41 
.b9/20/4l 
.b7/26/4l 
.b9/20/4l 
. .b9/6/4l 
.b7/l9/4l 
.h9/20/4l 

. .b9/20/4l 
hlU/25/41 


. .bl2/6/4l 
. .  In  Prod. 

.  .alO/4/41 
bl2/l3/4l 

. .bl 1/8/41 

..al2/6/4l 
bl  1/16/40 

. .bl I /8/4I 
alO/18/41 
b 1 2 '13/41 

.a  12/27/41 

..al2/6/4l 
.al2/6/4l 
..In  Prod. 

..bl 1/8/41 

,.hll  n  41 
a  1 2/20/4 1 

. . ,b9/6/4l 
all/29/41 
all/29/41 
bl2/|3/4l 
al2/l3/4l 

. .al2/6/4l 
. . In  Prod. 


REPUBLIC 


Current  1940-41 


16  AngelsWithBrokenWings(CD)F.Binnie  Barnes-Gilbert  Roland  

45  Back  in  the  Saddle  (MW)F...Gene  Autry-Smiley  Burnette  

58  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes... 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes  

15  Country  Fair  (CM)F  Eddie  Foy,  Jr.-June  Clyde  

77  Desert  Bandit  (W)F  Don  Barry-Lynn  Merrick  

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers   

22  Gay  Vagabond,  The  (CD)F  Ruth  Donnelly- Roscoe  Karns  

21  Great  Train  Robbery  (D)F  Bob  Steele-Claire  Carleton  

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  

55  In  Old  Cheyenne  (W)F  Roy  Rogers-G.  "Gabby"  Hayes  

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick  

14  Lady  From  Louisiana  (PD)A..Ona  Munson-John  Wayne  

11  Man  Betrayed  (D)A  John  Wayne-F.  Dee-Edw.  Ellis  

12  Mr.  District  Attorney  (CD) F. .  Dennis  O'Keefe-Peter  Lorre  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

66  Pals  of  the  Pecos  (W)F  Three  Mesquiteers   

75  Phantom  Cowboy  (W)F  Don  Barry- Virginia  Carroll  

23  Poison  Pen   ( D ) A  Flora  Robson-Rob't  Newton  

65  Prairie  Pioneers  (W)F  Three  Mesquiteers   

3  Puddin'  Head  (OF  Judy  Canova- Francis  Lederer  

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle  

13  Rookies  on  Parade  (CM)F  Bob  Crosby-Ruth  Terry  

67  Saddlemates  (W)F   Three  Mesquiteers   

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gabby"  Hayes. 

46  Singing  Hill,  The  (MW)F  Gene  Autry-Smiley  Burnette  

2  Sis  Hopkins  (CM )  F  Judy  Canova-Bob  Crosby  

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  

76  Two-Gun  Sheriff  (W)F  Don  "Red"  Barry-Lynn  Merrick  

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette  


Current  1941-42 

171  Apache  Kid  (W)F  Don  "Red"  Barry-Lynn  Merrick  

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  

111  Devil  Pays  Off  (Spy) A  J.  Edward  Bromberg-Osa  Massen... 

162  Gauchos  of  Eldorado  (W)F. .  .Tom  Tyler-Bob  Steele  

108  Hurricane  Smith   (D)F  Ray  M iddleton- Jane  Wyatt  

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

110  Mercy  Island  (D)A  Ray  Middleton-Gloria  Dickson  

173  Missouri   Outlaw   (W)F  Don  Red  Barry,  Lynn  Merrick  

107  Mountain  Moonlight  (OF  Weaver  Bros.  &  Elviry  

112  Mr.  District  Attorney  in 

the  Carter  Case   James  Ellison-Virginia  Gilmore.... 

(Former  title  "Behind  Broadway  Lights") 

161  Outlaws  of  Cherokee  Trail(W)F  Three  Mesquiteers   

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker  

121  Public  Enemies  (D)  Philip  Terry-Wendy  Barrie  

152  Red  River  Valley  (W)F  Roy   Rogers-Sally  Payne  

109  Sailors  on  Leave  (OA  William  Lundigan-Shirley  Ross  

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  

1(3  Tuxedo  Junction  (C)F  Weaver  Bros.  &  Elviry  

163  West  of  Cimarron  (W)  Three  Mesquiteers   


72.. 5/27/4 1 
73.. 3/14/41 
61.. 9/5/41  . 
58. .7/24/41 
74.. 5/5/41  . 
56.. 5/24/41 
65.. 8/27/4 1 
78. . 10/15/41 
56.. 7/10/41  , 
66.. 5/12/41 
61.. 2/28/41 
88. .8/20/41 
58.. 3/28/4 I 
57.. 6/24/4 1  . 
83.. 4/22/41  . 
83.. 2/27/41  . 
69. .3/26/41  . 
58. .6/20/41  . 
56.. 4/8/41  . 
57. .2/14/41  , 
66.. 6/30/41  . 
58.. 2/16/41  . 
80.. 6/25/4 1  . 
57.. 7/31/41  , 
69.. 4/17/41  . 
56. .5/26/41  . 
56.. 5/7/41  ., 
75.. 4/26/4 1  . 
98.. 4/12/41  . 
65.. 7/15/41  . 
56.. 4/10/41  . 
64.. 8/25/41  . 


56.. 9/12/41  . 
56. .9/29/41  . 
70. .11/10/41 
56. . 10/24/41 
69.. 7/20/41  . 
56. .10/17/41 
72. . 10/10/41 
58. . 1 1/25/41 
68. .7/12/41  . 


...06/7/41 
. .03/15/41 
...b9/6/4l 
.. .08/2/41 
. .b5/l7/4l 
..05/31/41 
.1)9/13/41 
.1)10'  18/41 
.1)7/19/41 
. .b5/24/4l 
...b3/8/4l 
..08/16/41 
..04/12/41 
. .b6/28/4l 
.. .b5/3/4l 
,  .b3/l5/4l  , 
...b4/5/4l 
, .b6/2l/4l 
. .b4/26/4l 
. .b2/22/4l 
, ..b7/5/4l 
b2/22/4l 
.  .b'6/28/41 
...b8/9/4l 
. .b5/3/4l 
..06/14/41 
.1)5/10/41 
. .b5/3/4l 
.b4/l2/4l 
..D8/2/4I 
.04/26/41 
.08/30/41 


. .09/27/41 
.010/4/41 
bl I,  '15/41 

.1)10/25/41 
.b7/l9/4l 

.1)10/18/41 
1)10'  I  1/41 
bl  I  /22/4I 
.b7/!9/4l 


68..  12/18/41  .b!2/27/4l 


56.. 9/10/41 
76. .8/29/41 
66.. 10/30/41 
63. .12/12/41 
71. .9/30/41 
64. .11/12/41 
71.. 12/4/41 
55. . 12/15/41 


Coming  1941-42 


174  Arizona  Terrors   (W)  Don  "Red"  Barry-Lynn  Merrick... 

(Former  title  "Born  to  the  Saddle") 

144  Cowboy  Serenade  (W)  Gene  Autry-Smiley  Burnette  

101  Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne  

153  Man  From  Cheyenne  (W)  Roy  Rogers-George  "Gabby"  Hayes. 

Pardon   My  Stripes  Bill  Henry-Sheila  Ryan  

Code  of  the  Outlaw  (W)  The  Three  Mesquiteers  

Sleepytime  Gal   Judy  Canova-Ruth  Terry  

South  of  Santa  Fe  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes... 

Tragedy  at  Midnight  John  Howard-Margaret  Lindsay  

Yokel   Boy   Betty  K  cane -Ed.  Foy,  Jr  


.1/22/42 
.1/5/42  , 
.1/16/42 


..b9/20/4l 
...09/6/41 
..bll/l/41 
.bl2/l3/4l 
.  .1)10/4/41 
. b ( 1  15/41 
. .012/6/41 
.b!2/20/4l 


.all/22/41 

.al2/20/4l 
.al0/25/4l 
.al2/l3/4l 
.al2/2fl/4l 
.al2/27/4l 
. . .In  Prod. 
. . In  Prod. 
.al2/20/4l 
. .  In  Prod. 


20TH  CENT.-FOX 

148  Accent  on  Love  (C)F  

143  Blood  and  Sand  (Tech.)  (D) A 
112  Bride  Wore  Crutches  (CD)F. 

141  Cowboy  and  the  Blonde(CD)F 

149  Dance  Hall  (OF  

136  Dead  Men  Tell  (My)  F  

144  For  Beauty's  Sake  (CD)A  

130  Golden  Hoofs  (OF  

140  Great  American  Broadcast!  DM  )  F 

142  Great  Commandment  (D)F  

139  Mail  Train  (D)F  

146  Man  Hunt  (Spy)  F  

147  Moon  Over  Miami  (MC)F 

132  Murder  Among 

Friends  (MyC)F   

129  Ride  Kelly  Ride  (D)F... 

136  Ride  On  Vaquero  (W)F. 

131  Scotland  Yard  (D)F  

134  Sleepers  West  (D)F  

137  That  Night  in  Rio  (M)A 

133  Tobacco  Road  (D)A  

145  Very  Young  Lady  (CD)F 
126  Western  Union  (Tech.) (PD) F. 


Current  1940-41 

Geo.  Montgomery-Osa  Massen  61.. 7/1 1/41  ...b6/28/4l 

Tyrone  Power-Linda  Darnell  125. .5/30/41  ...1)5/24/41 

Lynne  Roberts-Ted  North  59.. 6/13/41  ...07/27/40 

Mary  Beth  Hughes-G.  Montgomery..  68.. 5/16/41  ...b4/26/4l 

Cesar  Romero-Carole  Landis  73.. 7/18/41  ...b6/28/4l 

Sidney  Toler    61.. 3/28/41  ...h3/29/4l 

Ned  Sparks- Marjorie  Rambeau  62.. 6/6/41   07/5/41 

Jane  Withers-Buddy  Rogers   66.. 2/14/41   b2/8/4l 

Alice  Faye-John  Payne-Jack  Oakie..  90.. 5/9/41   b5/3/4l 

John  Beal-Albert  Dekker   80.  .5/23/41  ...b4/l2/4l 

Alastair  Sim-Gordon  Harker   60.. 4/25/41   b7/5/4l 

Walter  Pidgeon-Joan  Bennett  100.. 6/20/41  ...b6/l4/4l 

Don  Ameche- Betty  Grable  (Tech.)..  91.. 7/4/41   06/21/41 

John  Hubbard-Marjorie  Weaver  67.  .3/14/41  . ..1)2/22/41 

Marvin  Stephens-Rita  Quigley   59.  .2/7/41   bl/25/41 

Cesar  Romero-Marv  Reth  Huahes...  64.. 4/18/41  ...b3/22/4l 

Edmund  Gwenn-Nancy  Kelly   67.. 2/28/41  ...b3/29/4l 

Lloyd  Nolan-Lynn  Bar!   72.. 4/4/41   b3/22/4l 

Alice  Faye-Oon  Ameche  (Tech.)  90.. 4/1 1/41   b3/l/4l 

Tierney-Grapewin-Rambeau   84.. 3/7/41   b2/22/4l 

Jane  Withers-Nancy  Kelly   79.  .6/27/41   b5/3/4l 

Rob't  Young-Randolnh  Scott  95.  .2/21/41   h2/A/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  41 


20TH  CENT.-FOX 


Rel. 

Mins.  Date 


Current  1941-42 


Block 
No. 

2  Belle  Starr  (Tech.)  (D) A  Gene  Tierney-Randolph  Scott  87. 

5  Cadet  Girl  (CD)A  Carole  Landis-Geo.   Montgomery  71. 

2  Charlie  Chan  in  Rio  (My) F ..  .Sidney  Toler-Mary  Beth  Hughes  62. 

I  Charley's  Aunt   (OF  Jack  Benny-Kay  Francis  81. 

5  Confirm  or  Deny   (D)A  Don  Ameche-Joan  Bennett  73. 

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes  74. 

3  Great  Guns  (OF  Laurel  and  Hardy-Sheila  Ryan  74. 


4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature... 

(Reviewed  as  '"Hot  Spot") 
W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts. 


32 
58 


3  Man  at  Large  (Spy)F  Marjorie  Weaver-Richard   Derr  69. 

5  Marry  the  Boss' Daughter(CD)  F  .  Brenda  Joyce-Bruce  Edwards  60. 

4  Moon  Over  Her  Shoulder(C)A.Lynn  Bari-John  Sutton   68. 

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornel   Wilde   61. 

I  Private  Nurse  (D)F  Brenda  Joyee-Jane  Darwell  60. 

-I  Riders  of  the  Purple  Sage(W)  F.George   Montgomery-Mary   Howard..  56. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  93. 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr   73. 

I  Sun  Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle..  83. 

4  Swamp  Water  ( D ) A  Walter  H uston- Walter  Brennan   88. 

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)   80. 

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari   64. 

I  Wild  Geese  Calling  (  D  )  F  Henry   Fonda-Joan   Bennett   77. 

3  Yank  in  the  R.A.F.  (War)  F. .  .Tyrone  Power-Betty  Grable   97. 


9  12  41  . 

11  28  41 
.9341 
.8/1/41  .. 

12  12  41 
.3  8  41  . 
.  10.  10  41 
.11/14/41 

.9/26/41  . 
.10  3  41  . 
.11  2S  41 
.10  24  41 
.12   19  41 
.8  22  41  . 
.ID  10  41 
.11/21/41 
.117  41 
.8  29  41  . 
.11   14  41 
.9  26  41  . 
.9  19  41  . 
.8/15/41  . 
.  10.  17,  41 


Coming  1941-42 


6  Blue,  White  and  Perfect  (D)..  Lloyd  Nolan-Mary  Beth  Hughes         75..  I  6  42  . 

Castle  in  the  Desert  (My)  Sidney  Toler-Arleen  Whelan  

7  Gentleman  at   Heart  Carole  Landis-Cesar  Romero  I  16  42 

How  Green  Was  My  Valley(D)  FMaureen  O'Hara-Walter  Pidgeon. . .  1 18  

Lone  Star  Ranger  (W)  John  Kimbrough-Sheila  Ryan  

Moontide   J.  Gabin-I.  Lupino-C.  Rains  

My  Gal  Sal  (Tech.)   Rita   Hayworth- Victor  Mature  

Night  Before  the  Divorce  Lynn  Bari-Joseph  Allen,  Jr  

Not  For  Children  Jane  Withers-Marjone  Weaver  

On  the  Sunny  Side  (D)  Roddy  McDowall-Jane  Darwell  

Outlaw.  The   Walter  Huston-Thos.  Mitchell  

Remarkable  Mr.  Kipps  Michael   Redgrave- Diana  Wynyard  

6  Remember  the  Day  (D)  Claudette  Colbert-John  Payne   86  . 1  I  42  . 

Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  I  23  42 

Rings  on  Her  Fingers  Henry  Fonda-Gene  Tierney  

Roxie  Hart  (D)  Ginger  Rogers-Adolphe  Menjou  

Song  of  the  Islands  (D)  Jack  Oakie-Betty  Grable  (Tech.)  

7  Sen  of  Fury  (D)  Tyrone  Power-Frances  Farmer  I  30  42 

Tales  of  Manhattan  (D)  Henry  Fonda-Ginger  Rogers  

This  Above  All  Tyrone   Power-Joan  Fontaine  

To  the  Shores  of  Tripoli  M.  O  Hara-J.  Payne  (Tech.)  

7  Young  America  (D)  Jane  Withers-William  Tracy  2.  6  42  . 


See 
Issue  of 


,.b8  23/41 
.b 1 1  i j  -  I 
. .b8  23  4 
. .b7/26/4l 
b i l  15  41 
. .b7/26/4l 
. .b9  13  4  1 
. b 1 0  18  41 

. -b9.  13/41 
. .b9  13  4  1 
.  b  1 1/15.  41 
.blO  18  41 
. b 1  22  41 
. .b7/26/4l 
. .b9/l3/4l 
. b i I  22  41 
.blO  25  41 
. .  b3  2  41 
.blO  25  41 
..b9/l3/4l 
. .b9  13  4  1 
..b7/26/4l 
. .b9/l3/4l 


.b 12  20/41 
..all  8  41 
.al2/20/4l 
.  bl I  I  41 
. .a9  13  41 
. . . In  Prod. 

. . In  Prod. 
. .  .  In  Prod. 
. . In  Prod. 
.  al2  6  41 
. .  In  Prod. 
.  .Not  Rev. 
.1)12/20/41 

a  I  2  27  41 

. . In  Prod, 
.alt  29  41 
.al I  29  41 
a  10  4  4  1 
.  a  12  6  4  1 
. . .  In  Prod. 

a  12  20  4  1 
..a9  13  41 


UNIVERSAL 


Current  1941-42  Cont.' 


M  ins 
61 


UNITED  ARTISTS 


Current 


All  Amtrican  Co-Ed  (CM )  F ..  .Frances  Langford-Johnny  Downs         48.  .10  31  41   .blO  18  '4 1 

Broadway  Limited  (C-D)F  Victor  McLaglen-Dennis  0'  Keefe. ..  73.  .6/13/41  ...b6'l4/4l 

Cheers  for  Miss  Bishop  ( D )  F  ..  Martha  Scott- William   Gargan  100. .2  21  41   ...bl  18  41 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff .  1 10. .  12  25  41   .bl2  20.41 

Fiesta   (Tech.)    (CD)  Armida-Antonio  Moreno-Geo.  Givot.  45. .11  28  41   -b  12  20  41 

Great  Dictator,  The  (OF  Charles  Chaplin-P.  Goddard  126. .3  1,41   . . .  b  10  '  1 9  40 

Hayfoot  (O   William  Tracy-James  Gleason  12  12  41    .all  21  41 

International  Lady  (Spy)A  llona  Massey-George  Brent  100. .9  19  41   ..blO  18  41 

Lydia  (D)F  Merle  Oberon-Alan   Marshall  104. .9  29  41   ...b8  23  4l 

Major  Barbara  (CD)A  Wendy  Hiller-Robert   Morley  112. .9  12/41   b5/3/4l 

Miss  Polly  (OF  ZaSu   Pitts-Slim   Summerville   45. .11  14  41   ..bll  I  41 

New  Wine   (MD)F  llona  Massey-Binnie  Barnes  84. .10/10/41  ...b8/2/4l 

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown         43. .10  17  41   ..b9  27  41 

Pot  0'  Gold  (C-Mu)F  lames  Stewart-Paulette  Goddard  95. .4/11/41   M/5/41 

So  Ends  Our  Night  (D)  A  Fredrie  March -Margaret  Sullavan  ...  121 .  .2/14/41  ...bl/25/41 

Sundown     D  A   Gene  Tierney-Bruce  Cabot   92  . 10  31  41    .blO  18/41 

Tanks  a  Million  (OF  Jas.   Gleason-Wm.  Tracy   50.. 9/12/41   b8/9/4l 

That  Hamilton  Woman!  (PD)A.  Vivien  Leigh-Laurence  Olivier  126.  .4  '30  '41  ...03/22/41 

That  Uncertain  Feeling(SC) A.Oberon-Douglas-Meredith    84. .4  20/41  ...b3/l5/4l 

Three  Cockeyed  Sailors  (OF.. Tommy  Trinder-Claude  Hulbert   76.. 7/4/41   b7/l2/4l 

Topper  Returns  (OF  Joan  Blondell-Carole  Landis  89. .3/21/41  ...b3/l5/4l 


Coming 


About  Face   William  Tracy-Joe  Sawyer  

Brooklyn  Orchid    Marjorie  Woodworth-Wm.  Bendix  

Cubana   Marjorie  Woodworth-George  Givot  

Dudes  Are  Pretty  People  (C). Marjorie  Woodworth-Jimmy  Rogers  12. '25/41 

Heliotrope   Harry   (D)  Brian  Donlevy-Miriam  Hopkins  

Jungle  Book  (Tech.)   (FA)  Sabu-ler.  Cowan- Rosemary  DeCamp  l/30'42  , 

Shanghai  Gesture  (D)  Gene  Tierney- Victor  Mature  104  I  15  42  .. 

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  

To  Be  Or  Not  To  Be  Carole  Lombard-Jack  Benny  2  15  42 

Twin  Beds  (O  George  Brent-Joan  Bennett  I  16  42  . 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (OF  Baby  Sandy- Kathryn  Adams   60 .  .7  4  41  .. 

5002  Back  Street  (D)F  Chas.  Boyer-M.  Sullavan   89.. 2  7,41  .. 

5028  Black  Cat   (My)  A  Hugh   Herbert-Broderick  Crawford  ..  70.  .5/2/41  .. 

5065  Bury  Me  Not  on  the  Loni 

Prairie   (W)   J.  M.  Brown-Fuzzy  Knight  3/21/41  . 

5039  Cracked  Nuts   (O  Una  Merkel-Stuart  Erwin   65.. 8/1/41  .. 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine   60.. 8 '22/4 1  . 

5008  Dark  Streets  of  Cairo  (D)  F  . .  .Sigrid   Gurie-Ralph   Byrd   58.  .2  28.  41  . 

5037  Double  Date  (OF  Peg.  Moran-Ed.  Lowe-Una  Merkel..  58. .3/14/41  . 

5011  Flame  of  New  Orleans  (CD)  F .  Dietrich- Roland  Young-Cabot    79.  .4/25  41  . 

5038  Hello  Sucker  (F)  A  Hugh  Herbert-Peggy  Moran   60.  .7/11/41  . 

5029  Hit  the  Road  (D)F  George-MacLane-Dead   End   Kids...  60. .6  27  41  . 

5O00A  Hold  That  Ghost  (CM)  Abbott  &.  Costello-Evelyn  Ankers...  86.. 8  8  41  .. 

5033  Horror  Island  (My)  F  Peggy  Moran-Diek   Foran   60.  .3/28 '41  . 

5000  In  the  Navy  (CM)F  Abbott  &.  Costello-Dick  Powell  86..5'30'4I  . 

5043  Lady  From  Cheyenne  (CD) . .  .Loretta  Young-Rob't  Preston   87.  .4/11/41  . 

50«6  Law  of  the  Range  (W)  Johnny  Mack  Brown   60..6  20'4I  . 

5012  Man  Made  Monster  (D)  A  Frank  Albertson-Lon  Chaney,  Jr  62.. 3 '28/41  . 

5016  Man  Who  Lost  Himself  (F)A. Brian  Aherne-Kay  Francis  7I..3'2I'4I  . 

5032  Meet  the  Chump  (OF  Hugh  Herbert-Lewis  Howard   60. .2/14/41  . 

5055  Men  of  the  Timberland  ( A)  F .  .Richard  Arlen-Andy  Devine   61.  .6  6  41  .. 

5041  Mr.  Dynamite  (D)  A  Lloyd  Nolan-Irene  Hervey   67.  .3  7  '41  .. 

5014  Model  Wife  (OA  Joan   Blondell-Dick  Powell   83 . . 4  1 8  41  . 

5054  Mutiny  in  the  Arctic  (A)F  Richard  Arlen-Andy  Devine   6I..4'I8'41  , 

5003  Niee  Girl?   (CM)F  Deanna  Durbin- Franchot  Tone  95.  .221/41 

5056  Raiders  of  the  Desert  (A)  F ..  .Richard  Arlen-Andy  Devine   60..6'I8'4I  , 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56. .7  18  41 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63..6'20'4I 

5044  Tnis  Woman  Is  Mine  (PD)A.  .Franchot  Tone-Walter  Brennan   92.. 8  22  '4 1 

50I2A  Tight  Shoes  (OF  Brofl  Crawford-Ann  Gwynne   67.. 6  13 '41 

5034  Too  Many  Blondes  (CM)A  Rudy  Vallee-Helen  Parrish   60.. 5/23/41 

Current  1941-42 

6007  Appointment  for  Love  (D)  Chas.  Boyer-Margaret  Sullavan   89.  .10  31  41 

6063  Arizona  Cyclone  (W)  Johnny   Mack  Brown   57. . 1 1 '14/41 

6013  Badlands  of  Dakota  (W)F  Crawford- Herbert- Devine    73  . 9  5  41  . 

6035  Burma  Convoy  (A) A  Charles   Bickford-Evelyn  Ankers  59..  10/17/41 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60. .10  24  41 

6045  Girl  Must  Live  (OA  Margaret  Lockwood    69  . 9  19  41 

Hellzapoppin   Olsen  and  Johnson-Martha  Raye....  84..  12  26  41 

$005  It  Started  With  Eve  'CD)  F ...  Deanna  Durbin-Charles  Laughton...  90. .9/26/41 

ROM  Kid  From  Kansas  (A)  F  Dick  Foran-Leo  Carrillo   60.  .9/19/41 

(001  Keep  'Em  Flying  (C)F  Abbott  &.  Costello-Carol   Bruce          80.  .11  28,41 


. .  In  Prod. 
. . In  Prod. 
. . In  Prod. 
.al2  20  41 
.a  12  6  41 
. .  a8  2  41 
bi2  27  41 
. . .Coming 
. . In  Prod, 
al  I  29  41 


.b6/28/4l 
..b2/8/4l 
.b4  26  41 


. a  1 2  14  40 
. .b7  26  41 
.  . .b3  8  41 
. . b 1 2  7  40 
..b3/l5/4l 
. ,b4  26  41 
. . .b7  5  41 
. .b6  23  41 
. . .b3  2  41 
. . .b4  5  4  1 
. .b3  31  41 
. .  b4  5  41 
. -b7/ 19/41 
. ,b3  22  41 
..b3 '29/41 
...b2/l/4l 
. .b5/3l/4l 
. .b3  15  41 
. .b4/l9/41 
...b5  3  41 
...b3/l/4l 
..b7/l2/4l 
.  .b8'H3/4l 
..b6  28  41 
..b8  23/41 
.  .b6  14  41 
..a5/24/4l 


.blO  25  41 
.  .a"  12  4i 
. .bfl  30  41 
. .b 10/4/41 
.bin  18  41 
.bin  i i  41 
bl2  20  4  1 
..blO  4  41 
. .b9/20/4l 
.bll  22  41 


Rel. 
Date 
9/5/41  .. 
1 1  21  41 
12/19/41 
10/3/41  . 
11,21/41 

10  I  n  '4 1 
11/21/41 

12/5/41  . 
9/19/41  . 
10  17  41 
1 1/7/41  . 
9  12  '41  . 
12/12/41 


6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight. 

6062  Masked  Rider  (WiF  Johnny  Mack  Brown-Fuzzy  Knight..  58. 

Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs   60. 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   62. 

6025  Moonlight  in  Hawaii  (CM )  F  .  Johnny  Downs-Jane  Frazee  CO.. 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.  Fields-Gloria  Jean  71.. 

6044  Quiet  Wedding   Margaret  Lockwood   

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel.  62.. 

6030  Sing  Another  Chorus  (MC)F.. Johnny  Downs-Jane  Frazee   64.. 

6020  South  of  Tahiti  (D)F  Brian  Donlevy-Maria  Montez   75.. 

6033  Swing  It.  Soldier  (M)  Frances  Langford-Ken  Murray   66 

6004  Unfinished  Business  (CD)  A . . .  Irene  Dunne-Robt.  Montgomery   94 

Wolf  Man     HA  C.  Rains-D.  Foran-L.  Chaney.  Jr...  70 

Coming  1941-42 

Bombay  Clipper  (D)  William   Gargan.  Irene  Hervey  2  6 '42  . 

Don't  Get  Personal  (C)  Hugh  Herbert-Anne  Gwynne  I  2  42  . 

(Former  title  "Nobody's  Fool") 

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day  57  

(Former  title  "Vigilantes") 

'Frisco  Lil   (D)  Irene  Hervey-Kent  Taylor  3/13/42 

Ghost  of   Frankenstein  Sir  C.  Hardwicke-L.  Chaney,  Jr  3/20/42 

Jail  House  Blues  (C)  Anne  Gwynne-Nat  Pendleton   62..  1, 9/42  . 

(Former  title  "Big  House  Blues") 

Juke  Box  Jennie  (C)  Harriet  Hilliard-Ken  Murray  3/27/42 

(Former  title  "Fifty  Million  Nickels") 

Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd  2,27/42 

(Former  title  "Terror  of  the  Islands") 

Mississippi    Gambler   (D)  Kent  Taylor- Frances  Langford  

Mystery  of  Marie  Roget  Patric   Knowles-Maria  Montez  

North  to  the  Klondike  (A)....Brod  Crawford-Lon  Chaney,  Jr  1,23/42 

Paris  Calling   (D)A  Elisabeth  Bergner- Randolph  Seott...  93. .1/16/42 

"lide  'Em  Cowboy  (C)  Abbott  &.  Costello-Dick  Foran  2  20  42 

Road  Agent  (D)A  Leo  Carrllo-Andy  Devine-D.  Foran.  60.  .2  6  42  . 

Saboteur   Robert  Cummings-Priscilla  Lane  3 '6/42 

6064  Stage  Coach  Buckaroo  (W)  J.  Mack  Brown-Fuzzy  Knight   59.. 2,  13.42 

(Former  title  "Ghost  Town  Buckaroo") 

Strange  Case  of  Dr.  Rx  Lionel  Atwill-Patric  Knowles  

i  Former  title  "Dr.  Rx") 

Almost  Married  (C)  Jane  Frazee- Robert  Paige  

(Former  title  "Temporary  Bride") 

There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  

Treat    Em  Rough  Peggy  Moran-Eddie  Albert  1/30/42 

(Former  title  "Panama  Kid") 
You're  Telling  Me  Hugh  Herbert-Robert  Paige  


See 
Issue  of 

..b9/20/4l 

III      I  I  41 

.b!2/ 13/41 
..blO/4/41 

.blu/ 1 1/41 

blO  II  41 
..Not  Rev. 

.  a5  17  41 
..b9/l3/4l 
.b 10/25/4 1 
.  .bl  1/1/4)1 
.  bi?  30  41 
.b!2/l3/4l 


.  a7  19  41 
. .a9/!3/4l 


.  In  Prod. 
. .a9/l3/4l 

.a  1 1/29/41 
. . In  Prod. 

..a5/3l/4l 

.a  10/25/41 

. . .a8/2/4l 

. .a  12/6/41 
..In  Prod. 
.alO/18/41 
. .b!2/6/4l 
. . .a8/2/4l 
..b 1 2/6/4 1 
. .  In  Prod. 
. .a9/l3/4l 

.  a  I  0  25  41 

-al2/!3/4l 


.a  10/4/4 1 


. .In  Prod. 

.all/22/41 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours  (SOF. ..Merle  Oberon-Dennis   Morgan   88. .5/10/41  . 

557  Bad  Men  of  Missouri  (D)  A ...  Dennis  Morgan-Wayne  Morris   74. .7/26/41  . 

507  Bride  Came  C.O.D.  (OA  Bette   Davis-James  Cagney   91. .7/12/41  . 

518  Bullets  for  O'Hara  ( D )  A  Joan  Perry-Roger  Pryor   50.  .7/19 '4 1  . 

533  Dive  Bomber  (Tech.)   (D)F...Errol  Flynn-Fred  MacMurray  132 .  .8/30  '41  . 

520  Father's  Son   (D)  F  John   Litel-Billy  Dawson  58.  .2/1/41  .. 

ol4  Flight  From  Destiny  (D) A  Thos.   Mitchell-Jeffrey  Lynn  70. .2/8/41  .. 

509  Footsteps  in  the  Dark(MyC)  A. Errol  Flynn-Brenda  Marshall   96.  .3  8/41  .. 

504  Great  Lie  CD)  F  Bette  Davi«-Geo.  Brent  107.  .4/12/41  . 

515  Great  Mr.   Nobody  (OF  Eddie  Albert-Joan  Leslie  71. .2/15/41  . 

524  Here  Comes  Happiness  (D)  F.  .Mildred  Coles-Richard  Ainley   57.. 3/15  41  . 

565  Highway  West  (G) A  Brenda  Marshall-Olympe  Bradna         63.. 8  23/41  . 

517  Kisses  for  Breakfast  (F)A  Dennis   Morgan-Jane   Wyatt  82. .7/5/41  .. 

568  Knockout  (D)   Arthur  Kennedy-Olympe  Bradna         73.. 3/29/41  . 

505  Manpower  (D) A   Marlene  Dietrich-George  Raft  105.. 8/9/41  .. 

500  Meet  John  Doe  (D)F  Gary  Cooper- Barbara  Stanwyck  123. .4/28/41  . 

508  Million  Dollar  Baby  (CD)  F  . , . Priscilla  Lane-Ronald  Reagan  102.  .5/31/41  . 

523  Nurse's  Secret   (My)F  Lee  Patrick-Regis  Toomey   65.. 5/24/41  . 

555  Out  of  the  Fog  (D)A  Ida  Lupino-John  Garfield  85.. 6/14/41  . 

524  Passage  From  Hongkong  (My)  F  .  Keith  Douglas-Lucile  Fairbanks  6I..6'2I'4I  . 

501  Sea  Wolf  (D)A  Robinson-Garfleld-Lupino   100. .3/22/41  . 

573  Shadows  on  the  Stairs  (My)F. Maris  Wrixon-Wm.   Lundigan   63.  .3/1/41  .. 

564  Shining  Victory  (D) A  G.  Fitzgerald-Jas.  Stephenson   83.. 6/7/41  .. 

522  Shot  in  the  Dark  (My)F  Rieardo  Cortez-Wm.  Lundigan   57. .4/5/41  .. 

563  Singapore  Woman   (D)A  Brenda  Marshall-David  Bruce   64.. 5/17/41  . 

567  Strange  Alibi   (G)F  Arthur  Kennedy-Joan  Perry  63. .4/19/41  . 

559  Strawberry  Blonde  (CD)F  Jas.  Cagney-Olivia  de  Havilland         97.. 2/22/41  . 

516  Thieves  Fall  Out  (OA  Eddie  Albert-Joan  Leslie  72.. 5/3/41  .. 

574  Three  Sons  O'Guns  (CD) A  Wayne  Morris-Arthur  Kennedy  65.. 8/2/41  .. 

558  Underground  (D)   Jeffrey  Lynn-Karen  Verne   95.. 6/28/41  . 

560  Wagons  Roll  at  Ni;ht  (D)  Humphrey  Bogart-Sylvia  Sidney         84.. 4/26/41  . 

Current  1941-42 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88..II/I5'4I 

111  Body  Disappears  (OF  Jeffrey  Lynn-Jane  Wyman   71. .12/6/41  . 

106  International  Squadron  (D)F. .James  Stephenson-Ronald  Reagan...  87. .10/11/41 
105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn          76..  10/4/41  . 

107  Maltese  Falcon  iMy)A  Mary  Astor- Humphrey  Bogart  100..  10  18  41 

103  Navy   Blues   (OF  A.  Sheridan-J.  Oakie-M.  Raye  108. .9/13/41  . 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason   63. .9/27/41  . 

108  One  Foot  in  Heaven  (B)F  Frederic  Marcn-Martha  Scott  108..  1 1  'I  '41  . 

101  Sergeant  York  (BD) A  Gary  Cooper-Joan  Leslie  134.. 9/27/41  , 

102  Smiling  Ghost  (HC)A  Wayne  Morris-Brenda  Marshall  71 .  .9  '6/41  .. 

112  Steel  Against  the  Sky  (D)  F ...  Richard  Whorf-Lloyd  Nolan   68.  .12/13/41 

109  Target  For  Tonight  ( DocD)  F  .  .Royal  Air  Force  48.  .11/8/41  . 

Coming  1941-42 

116  All  Through  the  Night  ( D)  F ..  Humphrey  Bogart-Judith  Anderson. .  107. .  1/10/42  . 

Always  in  My  Heart  (D)  Kay  Francis- Walter  Huston  

Arsenic  and  Old  Lace  Cary   Grant- Prisci lla  Lane  

Cantain  of  the  Clouds  (D)  J.  Cagney- Dennis  Morgan  (Tech.)  

Dangerously  They  Live  (Spy).. John  Garfield-Raymond  Massey  78  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  

Juke   Girl   (D)  Ann  Sheridan- Ronald  Reagan  

Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127  

Larceny,  lne  Edward  G.  Robinson-Jane  Wyman  

Male  Animal  Olivia  de  Havilland- Henry  Fonda  

Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Wooll»y  112.  .1/24/42  . 

Prime  Minister  (B)F  John   Glelgud-Diana  Wynyard  94  

Sons  of  the  Sea  Michael  Redgrave-Valerie  Hobson...  91  

1 14  They  Died  With  Their 

Boots  On  ' B)  F  Errol  Flynn-Olivia  de  Havilland  140. 

Wild  Bill  Hlckok  Rides  (A) ..  Constance  Bennett-Bruce  Cabot  83. 

Yankee  Doodle  Dandy  James  Cagney-Joan  Leslie  

113  You're  in  the  Army  Now  (OF. Jimmy  Durante-Phil  Silvers  79. 


. .b5/IO/4l 
..b7/!9/4l 
, .b5  28  41 
. .b7/ 19/41 
. . b3  16  41 
.. .bl/4/41 
b ! 2  23  40 
...b3/l/4l 
...b4/5/4l 
...b2/8/4l 
...b3/8/4l 
..b7/26/4l 
...b7/5/4l 
.  .b3/29/4l 
. .b7/l2/4l 
..b3/l5/4l 
. . bo/24/41 
..b5/IO/4l 
. -b6/ 14/41 
...b6/7/4l 
..b3/29/4l 
..bo/17/41 
..bo/24/41 
..b3/29/4l 
. .b5/IO/4l 
..b4/l2/41 
. .  b2  15  41 
. ,b4  19  41 
..b7/l9/4l 
..b6/l4/4l 
..b4/26/4l 


..bll  I  41 
.  .  b l 2  6  4  1 
.  .b8/l6/4l 
...b9/6/4l 
. .blO/4/41 
. .ba/16/41 

,..b9/6/4l 
.blO  4  41 
..b7/l2/4l 
. .  b  3  16  41 

. .b!2/6/4l 
blO/18/41 


.  .  b  I  2  5  41 
.all/29/41 
. . . In  Prod. 
..a9/27/4l 
.  b I  2  27  41 
.all  29  41 
..all  841 
b  1  2  27  4 
. . .  In  Prod. 
. .alO/4/41 
. b 1 2  27  4 
. .b9  13/41 
.  b 1 2  27  41 


I  42  . 
31  42 


MISCELLANEOUS 


Eternal  Gift  (Rel.)  Catholic  Mass    100. 

40.000  Horsemen  (War)A  Grant  Taylor-Betty  Bryant   85. 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye   75. 

King  of  the  White 

Elephants  (PO)F   Siamese  east    66. 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sara  Seegar  68. 

No  Greater  Sin  (D)A  Leon  Ames-Luana  Walters   85. 


bl I  22  41 
.b 12  27  41 

. .  In  Prod. 
. .  b 1 2  6  4  1 


Lamont  . . .  Not  Rev. 
Goodwill  . . .  b8  2  41 
Hoffberg   .bll  15  41 

Prldl   b4/5/4l 

Alliance  .  ,b8  30 '41 
University  .b6/2'/4l 


Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action:  (B)  Biographical ;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce:  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror:  (M) 
Musical:  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope; — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  42 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


COLUMBIA  1940-41 

Comment  Running 
Time 

ALL  STAR  COMEDIES  (18) 

2432  Black  Eyes  and  Blues  Fair    l6'/2. 

2425  Blondes  and  Blunders  Silly    16  . 

2424  Bundle  of   Bliss   17  . 

2423  Cold  Turkey    18  . 

2430  French   Fried   Patootie   18  . 

2428  Fresh  As  a  Freshman. ...  Fair     16  . 

2431  Glove   Affair    l6'/2. 

2426  His  Ex  Marks  the  Spot.. Funny    18 

2438  Host  to  a  Ghost  Fair    17  . 

2437  Love  at  First  Fright   18  . 

2421  Pleased  to  Mitt  You   18  . 

2434  Ready,  Willing  But 

Unable    l6'/a . 

2433  Ring  and  the  Belle  Fair    17  . 

242!)  So  You  Won't  Squawk   16  . 

2422  Snook  Speaks  .....  Fairly   Amusing  18 

2427  Watchman  Takes  a  Wife. Fairly   Amusing  16 

2435  Yankee  Doodle  Andy   16  . 

2430  Yumpin'  Yiminy    16 

CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10 

2975  Feathers   Very  Good    9 

2979  Fighter  Pilot   Timely    II 

2972  Floating  Elephants   Timely  and  Good  8 

2971  Hobby  Lobby   Excellent    12 

2970  Movie  Magic   Fascinating    ...  9 

2973  Nice  Work,  If  You  Call 

Do  It   Fair    10 

2977  This  Is  England  Timely    10 

2974  Unusual  Crafts   Interesting    9 

COLOR  RHAPSODIES  (16)  (Tech.) 

25117  Carpenters    7  . 

2510  Cuckoo  I.  Q  Fair    7  . 

2505  Helping  Paw   Amusing    7  . 

25011  Laud  of  Fun   7  . 

2503  Mad  Hatter   7  . 

2502  Mr.  Elephant  Goes  to  Town   8  . 

2501  Tangled  Television   Good    T/i. 

2509  Tom  Thumb's  Brother  Cute    7 

25116  Way  of  All  Pests   7  . 

2504  Wise  Owl   Fairly  Good  ...  7  . 

COLUMBIA  TOURS  (10) 

2556  Beautiful    British   Columbia   10 

2560  Bcnutirul  Ontario    10 

2557  From  Singapore  to 

Hongkong   Timely    10 

2551  Historic  Virginia    II 

2554  Islands  of  the  West 

Indies   Satisfactory    ...  10  . 

2553  Old  and  New  Arizona   10  . 

2559  San  Francisco — 

Metropolis  of  the  West. Average    10  . 

2552  Savoy  In  the  Alps  Poor  Timing  ..II  . 

2555  Sojourn  in  Havana  Interesting   ....    9  . 

2558  Western  Wonderland   Excellent    10  . 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2654  Gay  Tunes    10  . 

2651  Jolly  Tunes    9  . 

2653  Melodies  That  Linger   10  . 

2657  Peppy  Songs    10  . 

2658  "Perfidia"  Baker    10  . 

2652  Popular  Love  Songs  Depends    9 

2656  Songs  With  Harmony   10  . 

FABLES  CARTOONS  (8) 

Dumb  Like  a  Fox  Cute   

Farmer  Tom  Thumb  Good   

Kitty  Gets  the  Bird  Good   

It  Happened  to  Crusoe  

Mouse  Meets  Lion   .Poor   

Paunch  and  Judy  Average   

Playing  the  Pied  Piper.. Poor   

Streamlined  Donkey  Cute   

HOW'S  YOUR  I.  Q.  (6) 

Junior  I.  Q.  Parade  

So  You  Think  You  Know 

Music   Good   

Take  It  Or  Leave  It  (I).. Funny   

Take  It  or  Leave  It  (2)  .Entertaining 

Take  It  Or  Leavo  It  (3)  

Take  It  Or  Leave  It  (4).. Very  Good   

NEW   YORK   PARADE  (6) 

2952  Abroad  at  Home  Interesting  .... 

2951  Magic  City   Well  Done   

PHANTASIES  CARTOONS  (8) 

2707  Crystal  Gazer   

2702  Happy  Holidays   

2703  Little  Theatre   

2708  Merry  Mouse  Cafe  Poor   

2701  Schoolboy  Dreams   Cute   

2704  There's  Music  in  Your  Hair  

2700  Wallflower   

SCREEN  SNAPSHOTS  (12) 

No.  I  (Ken  Murray)   

No.  2  (Don  Wilson)   Very  Good   

No.  3  (Ken  Murray)   One  of  the  Best 

No.  4  (Ken  Murray)   

No.  5  (Bob  Hope)   Excellent   

No.  6  (Larry  Simms)  ....Good   

No.  7  ( Ken  Murray)   

No.  8  (Jerry  Colonna)   

No.  9  (Jack  Benny)  Fair   

STOOGE  COMEDIES  (8) 

All  the  World's  a  Stooge. Typical   

Boobs  in  Arms  

Cookoo  Cavaliers   Silly   

Dutiful  But  Dumb  

From  Nurse  to  Worse.... A  Dud   

I'll  Never  Heil  Again. .  .Satiric  Slapstick 

No  Census.  No  Feeling  

So  Long  Mr.  Chumps  Slapstick   

WASHINGTON  PARADE  (6) 

The  Mint   

The  Spirit  of  1941  Fair   

U.  S.  Military  Academy  

U.  S-  Naval  Academy  Splendid   


COLUMBIA  1940-41  (Cont.) 


MGM  1940-41  (Cont) 


Reviewed 
Issue  Of 


4/19/41 
11/30/40 
Not  Rev. 
10/12/40 
Not  Rev. 

4/  5/41 
Not  Rev. 

I/II/4I 

8/  9/41 
Not  Rev. 
Not  Rev. 

Not  Rev. 

5/24/41 
Not  Rev. 
10/12/40 

1/25/41 
Not  Rev. 
Not  Rev. 


5/24/41 
3/  1/41 
6/28/41 
10/12/40 
9/21/40 
3/29/41 

11/23/40 
,  4/  5/41 
.  1/25/41 


Not  Rev. 
8/  9/41 
2/  1/41 

Not  Rev. 

Not  Rev. 

Not  Rev. 

10/12/40 
6/28/41 

Not  Rev. 

11/30/40 


.Not  Rev. 
.Not  Rev. 

.  3/15/41 
.Not  Rev. 

.11/23/40 
.Not  Rev. 

.  4/19/41 
.11/23/40 
.11/30/40 
.  3/29/41 


.  3/15/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.11/23/40 
.Not  Rev. 


Running 
Time 


Reviewed 
Issue  Of 


2757 
2751 
2756 
2755 
2752 
2753 
2758 
2754 


2604 
2605 

2601 

2002 
2603 
2606 


6 

..  8/  9/41 

6 

. .  6/28/41 

7 

. .  6/28/41 

6 

. .  Not  Rev. 

6 

..11/23/40 

6 

..  1/25/41 

6 

. .  8/30/41 

6 

. .  3/22/41 

9'/2  . .  Not  Rev. 


2851 
2852 
2853 
2854 
2855 
2856 
2857 
2858 
2859 


2407 
2404 
2403 
2406 
2401 
2408 
2402 
2405 


2901 
2904 
2902 
2903 


4/19/41 
11/30/40 

2/  1/41 
Not  Rev. 

5/31/41 


4/26/41 
1/25/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  9/13/41 
.10/12/40 
.Not  Rev. 
.  Not  Rev. 


.11/30/40 
.11/23/40 
.  Not  Rev. 
.Not  Rev. 
.  2/  1/41 
.  3/22/41 
.Not  Rev. 
.  Not  Rev. 
.  8/30/41 


16  . 

.  5/24/41 

18  . 

.Not  Rev. 

17  . 

.11/30/40 

l6'/2. 

.Not  Rev. 

17  . 

.  8/31/40 

18  . 

.  6/28/41 

18  . 

.Not  Rev. 

20  . 

.  3/22/41 

10  . 

.Not  Rev. 

10  . 

.  4/26/41 

10  . 

.Not  Rev. 

10  . 

.  2/  1/41 

WORLD  OF 

SPORTS  (12) 

2803 

Very  Good   

9 

..  1/25/41 

2808 

.Very  Good   

9 

. .  6/28/41 

2807 

Very  Good   

9 

. .  5/31/41 

2802 

Huptipg  Wild  Deer  

Fair   

9 

..11/30/40 

2804 

Very  Good   

10 

. .  3/  8/41 

2806 

Very  Good   

. .  4/26/41 

2801 

Master  of  Cue  

Billiard  Fans.. 

10 

..10/12/40 

2805  Splits.  Spares  and  Strikes 

For  Bowlers. . . . 

10 

. .  3/  8/41 

1941-42 


ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15 

3423  General  Nuisance    18 

3422  Half  Shot  at  Sunrise  Slapstick    16 

3425  Lovable  Trouble    18 

3421  Love  in  Gloom  Good    21 

3426  She's  Oil  Mine  Slapstick    18 

3427  Sweet  Spirits  of  Nighter   18 

CINESCOPES  (8) 

3971  Exploring  Space  Interesting   ....  9 

3972  From  Nuts  to  Soup  Poor    9 

3975  Strapge  Facts   Interesting    9 

3974  Women   in   Photography.  For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR  RHAPSODIES  (16)  Tech. 

3504  A   Hollywood  Detour  

3502  Fox  and  the  Grapes  Very  Good    7 

3503  Red  Riding  Hood  Rides 

Again    7 

3505  Wacky  Wigwams   

3501  Who's  Zoo  in  Hollywood   7 


3653 
3652 
3655 
3651 
3654 


3751 
3752 
3753 


3410 
3409 


3451 

3452 


3901 

3902 

3903 


COMMUNITY  SING  (10) 

College  Songs   

Current  Hits   As  Usual  

Hits  of  the  Day  

Patriotic    Songs  Patriotic   

Popular  Songs   


IO'/2 
9 


FABLES  CARTOONS  (8) 

Great  Cheese  Mystery  

The  Tangled  Angler  

L  nder  the  Shedding  Chestnut  Tree  

GLOVE  SLINGERS  (4) 

Kink  of  the  Campus  

Mitt  Me  Tonight  Fair   


INTERNATIONAL  FORUM  (6) 

Dorothy  Thompson   Timely    18 

Will  England  Be 

Invaded?   Very  Good    16 

Will  Democracy  Survive?. Timely    18 

PANORAMICS  (12) 

City  Within  a  City  Commercial    10 

Gallup  Poll   Interesting    10 

New   York's   Finest   10 


3701 

3702 


3602 
3603 
3001 


PHANTASIES  CARTOONS  (8) 

Crystal  Gazer   Poor   

Dog    Meets  Dog  

QUIZ  REELS  (6) 

Kitchen  Quiz  No.  I  Excellent  .. 

Kitchen  Quiz  No.  2  Very  Good 

So  You  Think  You  Know 

Music   Good   


.  Not  Rev. 
.Not  Rev. 
.10/  4/41 
.Not  Rev. 
.  8/  9/41 
. 12/13/41 
.Not  Rev. 


.  8/30/41 
.10/  4/41 
.12/13/41 
.  1 1/22/41 
.11/  1/41 


.Not  Rev. 
.12/  6/41 

.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 


.Not  Rev. 
.10/  4/41 
.  Not  Rev. 

.  8/30/41 
.Not  Rev. 


.Not  Rev. 

.Not  Rev. 
.Not  Rev. 


.Not  Rev. 

.  1 1/22/41 


..  3/  1/41 


8/  9/41 

.  10/18/41 


.  9/13/41 
.11/  1/41 
.Not  Rev. 


.  11/15/41 
.Not  Rev. 


IO'/2. 
10  . 


9/13/41 
12/13/41 


8/30/41 


SCREEN  SNAPSHOTS  (10) 


3851 

No.  1 

(Ken  Murray)  .. 

10 

..10/  4/41 

3852 

No.  2 

(Ken  Murray) 

.  .  10 

.  .Not  Rev. 

3853 

No.  3 

(John  Hubbard). 

.  .Very  Good 

.  .  10 

.  .  1  1/22/41 

3854 

No.  4 

(Billy  Gilbert).. 

..Good   

10 

.  .  12/13/41 

3855 

No.  5 

.Not  Rev. 

STOOGE  COMEDIES  (8) 

3401  An  Ache  in  Every  Stake.  .Slapstick    18 

3402  In  the  Sweet  Pie  and  Pie.  Silly    18 

3404  Loco  Boys  Make  Good  

3403  Some  More  of  Samoa   18 

THIS  CHANGING  WORLD  (6) 

3981  Broken  Treaties   Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour   Fair    10 

3552  Buenos  Aires  Today  Good    10 

3551  Journey  in  Tunisia  Dated    10 

WORLD  OF  SPORT  (12) 

3803  Jungle  Fishing   Excellent    10 

3804  Polo    Champions   Excellent    10 

3805  Rack  'Em   Up   10 

3802  Show  Dogs   Excellent    10 

3801  Tee  Up  (Patty  Berg)  For  Golfers  ...  10 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer.  Excellent    8 

W-249  Alley  Cat   Excellent    8 

W-253  Flying  Bear   Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Weed  Fair    8 

W-251  Little  Caesario   Very  Good    8 

W-245  Little  Mole   Very  Good   9 

W-241  Lonesome  Stranger   Excellent    9 

W-250  Midnight  Snack   Cute    9 

W-242  Mrs.  Ladybug   Excellent    8 

W-252  Officer  Pooch   Amusing    8 

W-244  Prospecting  Bear   Funny    9 

W-247  Rookie  Bear   Funny    8 


.  9/13/41 
.11/  1/41 
.Not  Rev. 
.Not  Rev. 


9/13/41 

12/13/41 


.  1 1/22/41 
.10/  4/41 
.  8/30/41 


.11/15/41 
12/  6/41 
Not  Rev. 

.  9/20/41 
8/30/41 


..  4/  5/41 
..  8/  2/41 
. . I  1/22/41 
. .  Net  Rev. 
. .  6/28/41 
. .  9/29/41 
..  5/17/41 
..12/  7/40 
. .  8/16/41 
..  1/  4/41 
..  9/27/41 
..  4/  5/41 
..  6/14/41 


Comment  Running 
Time 

CRIME  DOESN'T  PAY  (6) 

P-205  Coffins  on  Wheels  Excellent    17  . 

P-201  Eyes  of  the  Navy  Excellent    20  . 

P-204  Forbidden  Passage   Tops    21 

P-203  Respect  the  Law  Very  Good    20  . 

P-206  Sucker  List   Excellent    20 

P-202  You  the  Pennle  Excellent    21 

MINIATURES  (10) 

M-235  Battle,  The   Interesting    II 

M-238  Ghost  Treasure   Interesting    10 

M-232  Great  Meddler   Very  Good   II 

M-233  Happiest  Man  on  Earth. . Unusual    II 

M-237  Man  Who  Changed  the 

World   Excellent    II 

M-236  Memories  of  Eurone  Excellent    8 

M-234  More  About  Nostradamus. Timely    II 

M-231  Rodeo  Dough   Very  Good    10 

M-239  Triumph  Without  Drums.  Excellent    10 

M-240  Viva  Mexico   Interesting    ....  10 

OUR  GANG  (9) 

C-296  Baby  Blues   Very  Good   9 

C-295  Fightin'  Fools  Good  Full    9 

C-293  Goin'  Fishin"   Standard    10 

C-291  Good  Bad  Boys  Good    II 

C-294  Kiddie  Cure   Good  Gang    II 

C-298  1-2-3  Go   Amusing    10 

C-299  Robot  Wrecks   Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING  PARADE  (9) 

K-281  American  Spoken  Here.  .Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. . .Instructive    II 

K-287  Your  Last  Act  Excellent    II 


Reviewed 
Issue  Of 

.  6/14/41 
.10/19/40 
.  3/  1/41 
.  2/  1/41 
.10/25/41 
.  1/  4/41 


6/28/41 
8/16/41 
1/  4/41 
2/  1/41 

8/  2/41 
6/28/41 
2/22/41 

12/  7/40 
.11/  1/41 

11/22/41 


.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  9/  7/40 
. 12/  7/40 
.  5717/41 
.  8/  2/41 
.11/  9/40 
.  4/  5/41 


.12/  7/40 
.  9/27/41 

.  4/  5/41 
.  9/27/41 
.  5/10/41 
.  6/28/41 
.  2/22/41 
.  6/14/41 
.  8/  2/41 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-2II 

T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory    ...  10  ..  5/17/41 

Cuban  Rhythm   Excellent               9  ..  6/28/41 

Flicker  Memories   Funny                   10  ..11/  1/41 

Football  Thrills  of  1940.. For  Grid  Fans.  10  ..  9/27/41 

Lions  on  the  Loose  Good                     9  ..  6/14/41 

Memory  Tricks   Amusing                 9  ..4/  5/41 

Penny  to  the  Rescue  Excellent              10  ..II  1/41 

Quicker'n  a  Wink  Excellent                9  ..11/9/40 

Quiz  Biz   Entertaining  ...    9  ..  2/22/41 

Sea  for  Yourself  Holds  Interest..  10  ..1/  4/41 

Water  Bugs   Very  Good            10  ..  8/16/41 

Wedding  Bills   Very  Good            10  ..12/  7/40 

FITZPATRICK  TRAVELTALKS  (12)  (Tech.) 


Alluring  Alaska   Usual 


Beautiful  Bali 

Capital  City   Fair 

Cavalcade  of 

San  Francisco   Too  Late    9 

Glimpses  of  Kentucky. . .Good    8 

Glimpses  of  Washington 

State   Usual    9 

Haiti.  Land  of  Dark 

Majesty   Good    9 

Mediterranean  Ports  of 

Call   Out-dated    9 

Old  New  Mexico  Fair    9 

Old  New  Orleans  As  Usual    9 

Red  Men  on  Parade  Fair    9 

Yosemite  the  MagniOcent. Colorful    8 

SPECIAL  RELEASE 
War  Clouds  in  the  Pacific. Timely  and 

Revealing    ...  21 


.As  Usual    9 

...  9 


1941-42 


CARTOONS  (16)  (Tech.) 

W-341  Night  Before  Xmas  For  Xmas    9 

W-342  The   Field  Mouse  

MINIATURES  (10) 
M-331  Changed   Identity   Excellent  . 


10 

OUR  GANG  (10) 

C-392  Come  Back  Miss  Pipps.  .Amusing    10 

C-391  Helping  Hands   Very  Good    10 

C-393  Wedding  Worries   Funny    II 

PASSING  PARADE  (10) 

K-381  Strange  Testament   Unusual    II 

K-382  We  Do  It  Because   10 

PETE  SMITH  SPECIALTIES  (14) 

C-3GI  Army  Champions   Excellent    10 

C-362  Fancy  Answers   Excellent    9 

C-363  How  to  Hold  Your 

Husband — Back   Excellent    10 

TRAVELTALKS  (12)  (Tech.) 
T-313  Georgetown,  Pride  of 

Penang   Very  Good    10 

T-3II  Glimpses  of  Florida  Interesting    10 

T-312  Inside  Passage   Good    10 

T-314  Scenic  Grandeur   Good    9 

T-315  Historic  Maryland   

T-316  West  Point  on  the  Hudson  


TWO  REEL  SPECIALS  (6) 

A-301  Tell  Tale  Heart  A  Masterpiece..  20 

A-302  Main  Street  on  the  March!  


PARAMOUNT  1940-41 


ANIMATED  ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good    7 

HO- 1 1  Copy  Cat   Fair    7 

HO- 1  Dandy  Lion   Poor    7 

HO-3  Mommy  Loves  Poppy  Average    7 

HO -2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals  Excellent    B 


..  4/  5/41 
. . 12/  7/40 
. .  9/  7/40 

..  9/28/40 
..  5/10/41 

. .  8/16/41 

..  6/28/41 

..  2/  1/41 
..11/  9/40 
..  1/  4/41 
..  3/  1/41 
..  6/14/41 


. 12/20/41 
.Not  Rev. 


11/22/41 


.11/29/41 
.10/25/41 
.12/20/41 

.12/20/41 
.Net  Rev. 


.11/  1/41 
.11/29/41 


.  12/20/41 


.11/29/41 
.  9/27/41 

.10/25/41 
.12/20/41 
.  Not  Rev. 
.  Not  Rev. 


.11/15/41 
.Not  Rev. 


.12/21/48 
.  7/19/41 
. 10/  5/40 
.11/23/40 
.11/23740 
.  3/15/41 


January  3,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  43 


PARAMOUNT  1940-41  (Cont.) 


PARAMOUNT  1941-42  (Cont. 


RKO-RADIO  1941-42  (Cont.) 


Comment  Running 
Tims 

HO-8  Triple  Trouble   Just  Fair    7  . 

HO-6  Twinkletoes  Gets  the  Bird   7 

H0-I3  Twinkletoes  ill  Hot  Stuff   7  . 

HO- 10  Twinkletoes.  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-3  Wild  Oysters   Unusual    7  . 

HO- 12  Wizard  of  Arts   7  . 

HO-9  Zero,  the  Hound  So-So    7  . 

COLOR  CLASSIC 
CO-I  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Teeh.) 


MO-4  Delhi   Good   

MO-5  Indian  Durbar   Gorgeous 

MO-6  The  Jungle   Excellent 

MO- 1  River  Thames— Yesterday. Beautiful 

MO-2  Sacred  Ganges   Dull  .... 

MO-3  Village  in  India  Fair   


GABBY  CARTOONS  (8)  (Tech.) 


GO-6  Fire  Cheese 


G0-8  It's  a  Hap-Hap-Happy 

Day   

GO-I  King  for  a  Day  


HEADLINERS  (8) 
AO-5  Bob  Chester  &  Orch  Average 


AO-4  Gene  Krupa  &  Orch  For  Jitterbugs..  10 

A0-7  Hands  of  Destiny  Interesting    10 

AO-2  Listen  to  Larry  Satisfactory    ...  10 

AO-3  Johnnie  Messner  &  Orch.. Fair    II 

AO- 1  Moments  hi  Charm  of 

1941  (Tech.)   Pretty    10 

A0-6  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy  Gipsy   Very  Good    9 

UO-4  Gay  Knighties   Cute    9 

UO-3  Hoola  Boola   Novel    9 

UO-I  Western  Daze   Novel    9 

PARAGRAPH  ICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VO-5  Guardians  of  the  Wilds...  Fine    10 

VO-I  Nature's  Nursery   Excellent    10 

VO-4  Red.  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  Is  Believing  Fair    II  - 

POPEYE  (12) 

EO-II  Child  Psykolojiky   Good    7 

EO-4  Eugene,  the  Jeep  Funny    7 

EO  II  Flies  Ain't  Human  Fair    7 

EII-2  My  Pop.  My  Pop  Amusing    7 

Ell- III  Olive's  Boithday  Presink  .Snappy    7 

EO  7  Olive's  Sweepstake  Ticket   7 

E0-I2  Pest  Pilot   Fair    7 

EO  !l  Puneyo  Meels 

Rip  Van  Winkle  Fair    7 

Ell  I  Pmieyb  Meets  William 

Tell   Funny    7 

EO-S  Problem  Pappy   Fair    7 

£0-0  Quiet  Pleeze   Very  Good    7 

■O-H  Willi  Poopileck  Pappy  Entertaining  7 

POPULAR  SCIENCE  (6) 

III  I  No.  I  Good    10 

III  2  No.  2  Interesting    10 

III  -3  No.  3  Interesting    10 

10-4  No.  4  Usual    10 

10-5  No.  5  Interesting    10 

10  li  No.  6  Up  to  Standard.  II 

ROBERT  BENCHLEY  (4) 

811  3  Crime  Control   Excellent    II 

811  1  Forgotten  Man   Typical    10 

SO  I  Tumble  With  Husbands. .  .Great  Fun    II 

80  2  Waiting  lor  Baby  A  Howl    10 

SPECIAL  CARTOON   (I)  (Tech.) 

fro  I  Raggedy  Ann   Very  Good    19 

SPORTLIGHTS  (13) 

llll  li  Acrobatic  Aces   Excellent    10 

110-11  Canine  Sketches   Fine    10 

110-1  Diving  Demons   Beautiful    10 

llll  5  Feminine  Fitness  Very  Good    10 

110-7  Fishing  Fever  Appealing    10 

110-4  Marine  Round-up   Excellent    10 

110-3  Motorcycle  Stunting   Thrills  Aplenty.  10 

110-111  On  the  Spot  Funny    10 

llll  II  Lasso  Wizards   Good  Action  Stuff  10 

110- 12  Snow  Dogs   Excellent    10 

110-2  Sporting  Everglades   Very  Good    10 

110-9  Sim  Fun   Exhilarating  ...  10 

R0-I3  What's  Lacrosse   Very  Good    10 


L0- 


UNUSUAL  OCCUPATIONS  (6) 
No.  I  Good  . 


LO-2  No.  2  Interesting 

LO-3  No.  3  Good   

LO-4  No.  4  Good   

LO-5  No.  5  A  Wow  ... 

LO-n  No.  K  Very  Good 


1941-42 


Reviewed 
Issue  Of 
.  5/10/41 
.Not  Rev. 
.Not  Rev. 

.  6/28/41 
.  2/15/41 
.Not  Rev. 
.  5/31/41 


.  4/  5/41 
.  5/10/41 
.  8/23/41 
.11/23/40 
.  1/25/41 
.  2/22/41 


Silly   

7 

..  1 / 18/4 1 

Satisfactory  . 

.  7 

..11/23/40 

7 

. .  6/28/41 

7 

. .  7/19/41 

7 

. .  8/23/41 

7 

. . 10/26/40 

7 

. .  4/19/41 

7 

. .  2/15/41 

.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
.12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  1/18/41 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 


.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/40 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
.12/  7/40 


.10/  5/40 
.11/23/40 
.12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 


.  4/19/41 
.  5/31/41 
.11/16/40 
.  2/22/41 


.12/21/40 


.  1/25/41 
.  3/22/41 
.10/  5/40 
.12 '2 1/40 
.  3/22/41 
.12/  7/40 
.11/23/40 
.  5/10/41 
.  6/28/41 
.  7/19/41 
. 10/26/40 
.  4/  5/41 
.  8/23/41 


.10/  5/40 
. 12/  7/40 
.  2/15/41 
.  3/29/41 
.  5/31/41 
.  8/23/41 


FASCINATING  JOURNEYS  (Tech.)  (2) 
Ml-I  Road  in  India  Interesting    10  .11/22/41 

HEADLINERS  (6) 

Al  l  Beauty  at  the  Beach  Fine   

A I -2  Copacabana  Revue   Good   


10 
10 

II  ED  DA   HOPPER'S  HOLLYWOOD  (6) 

Z I  - 1  No.   I   Excellent    10 

ZI-2  No.  2   Fair    10 

MADCAP  MODELS  (Tech.)  (6) 

Ul-I  Rhythm  in  the  Ranks  Excellent    8 

POPEYE  (12) 
El-I  I'll  Never  Crow  Again  Fair 


.10/11/41 
.12/  6/41 


EI-2  Mighty  Navy   Funny    7 

EI-3  Nix  on  Hypnotix  Very  Funny  ...  7 

POPULAR  SCIENCE  (6) 

J  I- 1  No.  I   Very  Good    II 

J 1-2  No.  2   Very  Good    II 

QUIZ  KIDS  (6) 

Q.I-1  No.  I   Very  Good    10 

QI-2  No.  2   They're  Good  ..  II 


.  9/20/41 
.11/29/41 


. 12/20/41 


. 10/11/41 
.12/  6/41 
. 12/20/41 


.10/11/41 
. 1 1/22/41 


..  9/20/41 
. .12/  6/41 


Running 
Time 


ROBERT  BENCHLEY  (4) 

Sl-I  How  To  Take  a  Vacation .  Funny   

SI -2  Nothing  But  Nerves  Very  Good   

SPEAKING   OF   ANIMALS  (6) 

Yl-I  In  a  Pet  Shop   A  Howl  . 

YI-2  In  the  Zoo  Hilarious 


SPORTLIGHTS  (13) 

RI-5  Buying  a  Dog  Very  Good  . 

RI-2  Meet  the  Champs  Excellent  ... 

RI-4  Quick   Returns   Pretty  Good 

Rl-I  Shooting  Mermaids   Very  Good  . 

RI-3  Sittin'  Pretty   Excellent  .. 


10 
10 
10 
10 
10 

SUPERMAN   CARTOONS   (12)  (Tech.) 
Wl-I  Superman   A  Cinch  to  Sell.  II 


w  I  -2  Superman  in  the 

Mechanical  Monsters. 


.Good    10 


UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.  I   Good    10 

LI -2  No.  2   Very  Good    10 


RKO-RADIO  1940-41 


OISNEY  CARTOONS  (18)  (Tech. 

1 4 1 1 3  Art  of  Skiing  Excellent   

14103  Baggage  Buster   Hilarious   

14105  Canine  Caddy   Tops   

141 14  Chef  Donald   Up  to  Par   

141 12  Donald's  Camera   A  Scream   

14107  Early  to  Bed  Satisfactory  ... 

14102  Gentleman's    Gentleman.  .Tops   

14101  Golden  Eggs   Excellent   

14104  Good  Time  for  a  Dime. ..  Excellent   

141 1 1  Lend  a  Paw  Superb   

14106  Nifty  Nineties   Amusing   

141 10  Old  MacDonald  Duck  Excellent   

14109  Orphan's  Benefit   Very  Good   

14108  Truant  Officer  Donald  Excellent   


EDGAR  KENNEDY  (6) 

13406  Apple  in  His  Eye  Hokey    18 

13403  Drafted  ill  the  Depot   19 

13405  It  Happened  All  Night. ..Fair    19 

13404  Mad  About  Moonshine. .  .Fair    18 

13401  Sunk  by  the  Census  Funny    18 

13402  Trailer  Tragedy   Funny    17 


14201 
14202 
14203 
14204 
14205 
14206 
14207 
14208 
14209 
14210 
1421 1 
14212 
14213 


INFORMATION 
No.  I  (Anna  Neagle)   . . . 

No.  2  (Ruth  Gordon)   

No.  3  (Alice  Marble)  . . . 
No.  4  (Louis  Bromfield) .  . 
No.  5  (Wendell   Willkie) . 

No.  6  (Jan  Struther)   

No.  7  (Anna  Neagle)  . . . 
No.  8  (Boris  Karloff)  . . . 
No.  9  (Alice  Marble)  . . . 
No.  10  (Louis  Bromfield) . 
No.  1 1  (Jan  Struther)  . . . 
No.  12  (Boris  Karloff)  . . 
No.  13  (Anna  Neagle) 


PLEASE  (13) 

Excellent    II 

Good    10 

Swell  As  Usual.  10 

Excellent    II 

Good    10 

Excellent    II 

Very  Good   10 

Excellent    10 

Excellent    II 

Entertaining  ...  10 

Very  Good    II 

Good    12 

Excellent    10 


LEON   ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

13701  He  Asked  for  It  Very  Funny  ...  18 

13706  Panic  in  the  Parlor  Unfunny    20 

13705  Polo   Phoney   Good    18 

13702  Tattle  Talevision   Funny    19 

13704  When  Wifie's  Away  Fair    20 

MARCH  OF  TIME 

131 10  Crisis  in  the  Atlantic  Timely    18 

131 1 1  China  Fights  Back  Timely    18 

131 12  New  England's  8.000,000 

Yankees   Good    20 

131 13  Peace  by  Adolf  Hitler... A  "Must"    20 

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good    16 

13504  Musical  Bandit   Entertaining    ..  16 

13502  Prairie  Spooners   Very  Good    13 

13503  Red  Skins  &.  Red  Heads. Poor    18 


PICTURE  PEOPLE  (13) 


14401  No.  I  Interesting    10 

14402  No.  2  Good    9 

14403  No.  3  Night  Club  Plug  10 

14404  No.  4  Good    10 


14405  No.  5  Fair 

14406  No.  6  Fair   . . . 

14407  No.  7  Average 

14408  No.  8  Fair   . .-. 

14409  No.  9  Fair   . . 

14410  No.  10  Fair   . . . 


SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

14502  What's  Happening  in 

Argentina   Very  Timely   ..  10 

SPORTSCOPES  (13) 

14307  Caballero  College   Fair    9 

14313  Craig  Wood   For  Golfers    9 

14310  Jockey's  Day   Good    9 

14302  Kentucky  Royalty   Horse  Lovers  ..  9 

14306  Mat   Men   Good    9 

14308  Publicity  Sports   Excellent    9 

14301  Quail  Quest   Good    9 

143 1 1  Rolling   Rhythm    10 

14305  Snow  Eagles   Excellent    9 

/4304  Snow  Fun   Exhilarating  9 

14303  Sportsman's  Partner   For  Dog  Lovers.  9 

14312  Steeds  and  Steers  Good    9 

14309  Sword  Soldiers   Technical    9 


1941-42 

DISNEY  CARTOONS  (18)  (Tech.) 
EDGAR  KENNEDY  (6) 

23402  I'll  Fix  It  Funny    19 

23403  Quiet  Fourth   Funny    15 

23401  Westward  Ho-Hum   Funny    16 

INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther)  Excellent    10 

24202  No.  2  (Howard  Lindsay). Up  to  Par   9 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good    II 


Reviewed 
Issue  Of 


.10/11/41 
. 12/20/41 


10    ..  9/20/41 

10  ..11/15/41 


. 12/20/41 
. 10/ I  1/41 
.11/29/41 
.  9/27/41 
.11/15/41 


.  8/  2/41 

. 12/20/41 


.10/11/41 
.12/  6/41 


.11/29/41 
.  5/10/41 
.  6/  7/41 
. 12/27/41 
.10/25/41 
.  7/26/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
JO'25/41 
.  6/  7/41 
.10/  4/41 
.  8/30/41 
.  8/23/41 


.  6/14/41 
.Not  Rev. 
.  4/12/41 
.  3/  1/41 
.  9/14/40 
.10/19/40 


.  9/14/40 
.10/19/40 
.11/16/40 
. 12/14/40 
.  2/  1/41 
.  3/  1/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.  6/  7/41 
.  7/26/41 
.  7/26/41 
.  8/23/41 


.  2/  1/41 
.  9/14/40 
.  Not  Rev. 
.  5/17/41 
.11/16/40 
.  4/  1/41 


5/10/41 
6/  7/41 


7/  5/41 
8/  2/41 


. 1 1/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


.  9/14/40 
.10/19/40 
.11/16/40 
.12/14/40 
.  2/  1/41 
.  3/  1/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  6/  7/41 


.12/14/40 


3/  1/41 
8/23/41 


4/12/41 


.  3/  1/41 
.  8/  9/41 
.  6'  7/41 
. 10/19/40 
.  3/  1/41 
.  4/  5/41 
.  9/14/40 
.  Not  Rev. 
.  2/  1/41 
. 12/14/40 
. 1 1/16/40 
.  7/26/41 
.  5/10/41 


. 10/25/41 
. 12/27/41 
.  9/27/41 


..10/25/41 
..11/29/41 


..12/27/41 


Comment 

LEON   ERROL  (6) 

23701  Man-I-Cured   Funny  ... 

23702  Who's  a   Dummy?  Amusing  . 


Running 
Time 


Reviewed 
Issue  Of 


16  ..10/4/41 

20    ..12/  6/41 


MARCH   OF  TIME  (13) 

23101  Thumbs  Up.  Texas  Excellent               19  . 

23102  Norway  in  Revolt  Timely                  19  . 

23103  Sailors  With  Wings  Excellent   20  . 

23104  Main  Street,  U.S.A  Propaganda    ...  18  . 

23105  Our  America  At  War. .  .Timely,  Vital..  l7'/2. 
Spec.  Battlefields  of  Pacific. ..  .Timely   22  . 

PICTURE   PEOPLE  (13) 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9 

24404  Stars'   Day  Off  Average    8 

24401  Stars  in  Defense  Interesting    10  . 

RAY  WHITLEY  (4) 

23501  California  or  Bust  Good    18 


SPORTSCOPES  (13) 
24304  Crystal  Flyers   Exhilarating    ..  8 

24302  Dog  Obedience   Boxoffice    9 

24303  Gaucho  Sports   Interesting    10 

24301  Pampas  Paddock  For  Horse  Lovers  10 


REPUBLIC  1941-42 


MEET  THE  STARS  (12) 

28-2  Baby  Stars   Excellent  ... 

28-1  Chinese  Garden  Festival ...  Good  Starter 

28-5  Hollywood  Meets  the  Navy. Timely   

28-4  Los  Angeles  Examiner 

Benefit   Fair   

28-7  Meet  Roy  Rogers  Interesting  . 

28-6  Stars  at  Play  Entertaining 

28-8  Stars— Past  &  Present  Nostalgic    id 

28-3  Variety  Reel   Interesting    10 


8/16/41 
9/27/41 

10/25/41 
11/22/41 
12/13/41 
12/20/41 


. 1 1/29/41 
. 10/25/41 
.12/27/41 
.10/  4/41 


.12/6/41 


. 12/27/41 
.11/  1/41 
.12/  6/41 
.10/  4/41 


..  2/  1/41 
..12/21/40 

. .  5/  3/41 

..  4/26/41 

..  6/21/41 

. .  6/14/41 

. .  6/28/41 

..  3/  1/41 


20TH  CENTURY-FOX  1940-41 

ADVENTURES   OF   A   NEWSREEL   CAMERAMAN  (4) 
1201  Midget  Motor  Mania  Unusual    10  ..10/12/40 


1203  Modern  Highway   Good 

1202  Training  Police  Horses. ..  Excellent 


10  ..3/  1/41 
10    ..2/  8/41 


LEW   LEHR  COMEDIES  (4) 

1401  Grunters  and  Groaners. .  .Tiresome    10 

MAGIC  CARPET  OF  MOVIETONE  (8) 

1108  Arctic   in  Springtime   10 

1106  Caribbean  Sentinel   Good    10 

HOI  Eskimo  Trails   Enlightening    ..  10 

1103  Isle  of  Mystery   10 

1109  Letter  From  Cairo   10 

11(12  Land  of  Flowers  (Tech.)  .Colorful    9 

1107  Miracle  of  Hydro  Different    10 

1 104  Old  Dominion  State 

(Tech.)   Very  Good    10 

1105  Spotlight  on  Indo-China   10 

1 1 10  Winter  in  Eskimo  Land   10 


8/10/40 


Not  Rev. 
4/26/41 
8/10/40 

Not  Rev. 

Not  Rev. 
8/10/40 
4/19/41 

11/30/40 
Not  Rev. 
Not  R«v. 


RIPLEY'S  BELIEVE  IT  OR  NOT 
1601  Acquitted  by  the  Sea  Excellent    10  ..19/12/40 


SPORTS   REVIEWS— THORGERSEN    (6)    (3  In 

1303  Bowling  for  Strikes  For  Bowlers  ...  10  . 

1307  Fun  on  Rollers                                        10  . 

1302  Lure  of  the  TrouKTech.) .  For  Fly  Casters  10 

1306  Playing  With  Neptune. .  .Very  Good             9  . 

1304  Rodeo  Goes  to  Town  Good                    10  . 

1305  Symphony  in  Snow                                    10  . 

1301  Vacation  Time  (Tech.). ..OK                        8  . 

TERRYTOONS  (26)   (13  in  Tech.) 

1510  Baby    Seal   7  . 

1551  Bill  Mouse's  Akwakade. ..  Excellent  (Tech.)  7 

1515  Bringing  Home  the  Bacon   7  . 

1501  Club  Life  in  the  Stone 

Age    7 

1511  Dog's  Dream    7  . 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless   Hector    7  . 

1503  Happy   Haunting   Grounds   7 

1513  Horse   Fly   Opera   7  . 

1558  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean .  Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims. .  Good  (Tech.)  ..  7 

1552  Lucky   Duck   (Tech.)   7  . 

1512  Magic  Shell    7  . 

1557  Mississippi  Swing   Rhythmic(Tech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow  Man    7 

1556  Temperamental  Lion   Amusing  (Tech.)  7 

1502  Touchdown  Demons   Amusing    7 

1516  Twelve  O'clock  and  All  Ain't  Well   7  . 

1559  Uncle  Joey  (Tech.)   7  . 

1506  What  a  Little  Sneeze 

Will  Do  Good    7 

1560  What  Happens  at  Night  (Tech.)    7 

1509  When  Knights  Were  Bold. Just  a  Cartoon..  7 

WORLD  TODAY 

1704  Anzacs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire  in  Exile   10 

1702  War  in  the  Desert   10 


Tech.) 
.10/12/40 
.Not  Rev. 
.11/30/40 
.  4/19/41 
.  2/  8/41 
.  Not  Rev. 
.  8/10/40 


.Not  Rev. 

.  8/10/40 
.Not  Rev. 

.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.  Not  Rev. 
.  Not  Rev. 
.  2/  8/41 
.12/  7/40 
. 12/  7/40 
.  Not  Rev. 
.  2/15/41 
.10/  5/40 
.Not  Rev. 
.  Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.Not  Rev. 
.Not  Rev. 


1941-42 


ADVENTURES  OF   A   NEWSREEL   CAMERAMAN  (4) 

2202  Highway  of  Friendship.  .Informative  ...  10  ..11/  1/41 
2201  Soldiers  of  the  Sky  Excellent    10    ..8/  2/41 

2203  Wonders  of  the  Sea   10    ..Not  Rev. 

MAGIC   CARPET   OF    MOVIETONE  (12) 

2103  Call  of  Canada   10    ..Not  Rev. 

2102  Glacier  Trails   Good    10    ..11/  1/41 

2101  Sagebrush  and  Silver  Interesting    10    ..  9/20/41 

SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel .  Excellent    10    ..11/  1/41 

2302  Life  of  a  Thoroughbred   10    .  .Not  Rev. 


Page  44 


SHOWMEN'S    TRADE  REVIEW 


January  3,  1942 


20TH  CENTURY-FOX  1941-42  (Cont.) 


VITAPHONE- WARNER  BROS.  1940-41 


Comment  Running 
Time 

TERRYTOONS  (26) 

2504  Back  to  the  Soil   7 

2555  Bird  Tower  (Tech.)    7 

2506  Flying   Fever    7 

2503  Frozen   North   Very  Good    7 

2501  Ice  Carnival   Good    7 

2551  Old  Oaken  Bucket  Good    7 

2552  One  Man  Navy   Amusing    7 

2554  Slap  Happy  Hunters   7 

2502  Uncle  Joey  Comes  to  Town. Funny    7 

2553  Welcome  Little  Stranger. Good    7 

2505  Yarn  About  Yarn   7 

WORLD   TODAY  (4) 

2401  American  Sea  Power  Timely, Excellent  10 

2403  Playtime   in    Hawaii   10 

2402  Uncle  Sam's  Iron  Warriors   10 


UNIVERSAL  1940-41 


CARTOONS  (13)  (Tech.) 

5252  Andy  Panda'i  Pop  Enjoyable    8 

5241  Crazy  House   Satisfactory   ...  8 

5249  Dizzy  Kitty   So-So    8 

5246  Fair  Today   Good    7 

5247  Hysterical  High  Spots  in 

American  History   Fair    7 

5243  Knock,  Knock   Very  Good    8 

5245  Mouse  Trappers  Amusing    7 

5242  Recruiting  Daze   Fair    8 

5253  Screw    Driver  Good    7 

5248  Scrub  Me,  Mama, 

With  a  Boogie  Beat. .  .Snappy   7 

5250  Salt  Water  Daffy  Snappy   8 

5244  Syncopated  Sioux   Clever   7 

5251  Woody  Woodpecker    7 

GOING  PLACES  (15) 


Arizona   Interesting 

Coast  Guard   Interesting 

Deserts  of  America  Very  Good 


5353 
5351 
5358 

5365 

5359  Humorous  Tombstones  ...Amusing   

5355  Hunting  on  Top  of 

the  World   Fascinating  ... 

5364  Isles  of  Fate  Good  &  Timely. 

5363  Meet  Jimmy  the  Chump.. Good  Fun   

5354  Melting  Pot  of  the 

Caribbean   Good   

53f>0  Modern  Way  Down  East..  Good    10 

5362  " 
5356 
5352 
5357 


5361 


Mountain  Summer   Pleasing 

South  of  the  Border  Interesting 

Sun  Valley   Good   

Swankiest  Isle  in 

the  World   Interesting 

Trail  of  Father  Kino  Interesting 


MUSICALS — TWO  REEL  (13) 

5226  Bagdad  Daddy  Very  Good   

5225  Beat  Me  Daddy- 
Eight  to  the  Bar  

5221  Class  in  Swing  Good  Variety  .. 

5222  Congamania   Latin  Liveliness 

5233  Dizzy    Doings  Fair   

5228  Jumpin'  Jive   Good   

5230  Music  a  la  King  Good  Number  .. 

5227  Music  in  the  Morgan 

Manner   Entertaining 

5231  Once  U  pon  a  Summer  Time .  Average   

5232  Rhythm  Revel   Entertaining 

5229  Shadows  in  Swing  Average   

5224  Tickled  Pinky   Rustic  Rhythm. 

5223  Torrid  Tempos   Entertaining 


SPECIAL  SUBJECT  (I) 
5110  Swing  With  Bing  Excellent    18 

STRANGER  THAN   FICTION  (15) 


5380  No.  90. 

5381  No.  91. 

5382  No.  92. 

5383  No.  93. 

5384  No.  94. 

5385  No.  95. 


1941-42 


Reviewed 
Issue  Of 


.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.11/  1/41 
9/27/41 
.  9/20/41 
.  9/27/41 
.  Not  Rev. 
.11/  1/41 
.11/  1/41 
.Not  Rev. 


..  9/20/41 
.  .Not  Rev. 
..Not  Rev. 


.  8/  9/41 
.10/12/40 
.  5/17/41 
.  2/15/41 

.  3/29/41 
.11/30/40 
.  2/  8/41 
.11/  2/40 
.  9/  6  41 

.  5/17/41 
.  6/  7/41 
. 12/28/40 
.  Not  Re» 


10 

..10/12/40 

10 

. .  9/21/40 

10 

..  3/22/41 

9 

. .  8/  9/41 

10 

. .  4/12/41 

9 

..12/28/40 

10 

. .  8/  9/41 

10 

..  7/19/41 

10 

. . 12/28/40 

10 

. .  6/  7/41 

10 

..  7/19/41 

10 

. .  2/15/41 

in 

. . 10/12/40 

10 

. .  3/15/41 

10 

. .  6/14/41 

18 

..  2/  8/41 

17 

..Not  Rev. 

16 

..10/12/40 

20 

. . 1 1/30/40 

17 

. .  9/  6/41 

17 

. .  6/  7/41 

20 

..  7/19/41 

3/29/41 
7/19/41 
8/16/41 
5/17/41 
1/  4/41 
11/30/04 


4/13/40 


,  9 

. .  9/21/40 

.  9 

..10/12/40 

9 

..10/12/40 

Good   

9 

..11/30/40 

Excellent   

9 

. . 12/28/40 

Up  to  Par 

9 

. .  2/  8/41 

Good   

9 

. .  3/29/41 

Interesting 

.  9 

. .  3/29/41 

Interesting  .. 

.  9 

. .  4/12/41 

Interesting 

.  9 

. .  5/17/41 

9 

. .  5/24/41 

So-So   

.  9 

. .  6/  7/41 

Very  Good  . . 

.  9 

. .  7/19/41 

.  9 

..Not  Rev. 

Very  Good  . . 

.  9 

. .  8/16/41 

8 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 

6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good   

6242  Man's  Best  Friend  Good   

6244  $21  a  Day  Once  a  Month. Average    7 

6243  What's  Cookin'   Good    8 

NAME    BAND    MUSICALS  (13) 
6226  Campus  Capers   Excellent    18 

6224  Doin'  the  Town  Entertaining    ..  20 

6222  In  the  Groove  Entertaining  ...  17 

6221  Is  Everybody  Happy?.  ...  Fair    18 

6225  Jingle  Bells   For  Christmas..  l3"/2 

6223  Skyland  Serenade   Excellent   20 

SPECIAL  FEATURETTE  (I) 
6110  Cavalcade  of  Aviation   20 

STRANGER  THAN  FICTION  (15) 

6376  Barnyard  Steam   Buggy.. Good    9 

6375  Blacksmith   Dentist   Good    10 

6373  Candy  Kid   Good    10 

6372  Hermit  of  Oklahoma  Good    10 

6374  Junior  Battlefleet  Good    10 

6371  Shampoo  Springs   Very  Good    10 

VARIETY  VIEWS  15  (5  IN  COLOR) 

6354  Annapolis  Salutes  the 

Navy   Timely    10 

8353  George  Washington. 

Country  Gentleman  . . . .  I  mnressive    ....  10 

6351  Moby  Dick's  Home  Town .  Interesting   ....  9 

6352  Northern  Neighbors(Color)  Interesting    ....  9 
6356  Peaceful  Quebec — 

At   War  Interesting    ....  9 

6355  Trail  of  the  Buccaneers. .  Excellent    9 


10/1 1/41 
11/  8/41 
12/  6/41 
11/  8/41 


12/20/41 
12/13/41 
10/18/41 
9/  6/41 
12/13/41 
11/  8/41 


. 12/20/41 
.12/20/41 
.11/  8/41 
.  10/18/41 
.12/  6/41 
.  10/18/41 


.12/13/41 

.10/11/41 
.  9/  6/41 
. 10/18/41 

.12/13/41 
.11/  8/41 


Running 
Time 


BROADWAY  BREVITIES  (9) 

6202  Alice  in  Movieland  Superlative    20 

6204  Dog  in  the  Orchard  Meritorious    20 

6209  Happy  Faces   

6208  Hunting  the  Hard  Way. .  Excellent    20 

6201  Just  a  Cute  Kid   20 

6203  Mack  Sennett  Revival   20 

6206  Seeing  Eye   Poignant    20 

6207  Sockeroo   Funny    20 

6205  Take  the  Air  Entertaining  ...  20 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6101  Riding  Into  Society  T'Ain't  Funny..  19 

6103  Throwing  a   Party   20 

HOLLYWOOD    NOVELTIES  (6) 

6304  History  Repeats  Itself  Good    10 

6301  Football  Highlights   Rockne  Build-up  10 

6303  Mexican  Jumping  Beans.. Very  Good    10 

6302  Shark  Hunting   Exciting    10 

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting    10 

LOONEY  TUNES  (16) 

Calling  Dr.  Porky   7 


6601 

6612  Coy  Decoy   Funny    7 

6607  Haunted  Mouse   Very  Good    7 

6616  Henpecked  Duck   A  Howl    7 

6608  Joe  Glow  the  Firefly   7 

6614  Meet   John    Doughboy   7 

6602  Pre- Historic  Porky   Clever    7 

6611  Porky's  Ant   Good    7 

6609  Porky's  Bear  Facts  Amusing    7 

6604  Porky's  Hired  Hand  Good    7 

6610  Porky's  Preview   Amusing    7 

6613  Porky's  Prize  Pony   7 

6606  Porky's  Snooze  Reel   7 

6603  Sour  Puss   Satisfactory   ...  7 

6605  Timid  Toreador  Good    7 

6615  We  the  Animals  Squeak. .Excellent    7 

MELODY  MASTERS  (10) 

6506  Cliff  Edwards  and  His 

Buckaroos   Fair    10 

6505  Henry  Busse  &  Orch  Good    10 

6504  Skinnay  Ennis  &  Orch... Good    10 

6503  Jan  Garber  &  Orch   10 

6508  Marie  Green  &  Her 

Merrie  Men   Lively    10 

6510  Carl  Hoff  &  Orch  Notable    10 

6509  Hal  Kemp  &  Orch  Just  a  Band   10 

6501  Matty  Malneck   Snappy   10 

6507  Freddie  Martin  &  Orch.. Fair    10 

6502  Joe  Reichman  &  Orch  Excellent    10 

MERRIE  MELODIES  (26)  (Tech.) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles   7 

6713  Cat's  Tale   Good    7 

6712  Crackpot  Quail    7 

6709  Elmer's  Pet  Rabbit  Funny    7 

6718  Farm  Frolics   Excellent    7 

6710  Fighting  69>/i   Good    7 

6704  Good  Night  Elmer   7 

6715  Goofy  Groceries   Novel    7 

6722  Heckling    Hare    7 

6720  Hiawatha's  Rabbit  Hunt.  Funny    7 

6703  Holiday  Highlights   Swell  Satire  ..  7 

6719  Hollywood  Steps  Out  Excellent    7 

6723  Inki  and  the  Lion  Good   

6701  Malibu  Beach  Party  Grade  A    7 

6707  Of  Fox  and  Hound   7 

6708  Shop,  Look  and  Listen. .  .Good    7 

6711  Sniffles  Bells  the  Cat  Fair    7 

6726  Snow  Time  for  Comedy..  Up  to  Par   7 

6775  Spnrt  Champions    7 

6702  Stage  Fright   Satisfactory   7 

6714  Tortoise  Beats  the  Hare. .Amusing    7 

6716  Toy  Trouble   Good    7 

6717  Trial  of  Mr.  Wolf  Very  Good  ....  7 

6705  Wacky  Wildlife  Funny   7 

6721  Wacky  Worm   ...Excellent    7 

TECHNICOLOR  SPECIALS  (6) 

6006  Carnival  of  Rhythm  Splendid 

6001  Flag  of  Humanity  Splendid 

6005  Here  Comes  the  Cavalry  

6002  March  en  Marines  Excellent 

6003  Meet  the  Fleet  Excellent 

6004  Wings  of  Steel  Excellent 


20 
20 
20 
20 
20 


SPORTS  PARADES  (10) 


6407 
6404 
6403 
6402 
6405 
6401 
3409 
6410 
6408 
6406 


Big  Bill  Tilden  For  Tennis  Fan  10 


California  Thoroughbreds. Interesting 
Diary  of  a  Racing  Pigeon. Interesting 
Dogs  You  Seldom  See.... Good  Novelty...  10 

Fight,  Fish.  Fight  Thrilling    10 

Fly  Fishing   For  Anglers  ...  10 

It  Happened  on  Rollers  

Lions  for  Sale  Very  Good   

Sail  Ho!   Colorful    10 

■ky  Sailing   Interesting    10 


1941-42 


BROADWAY  BREVITIES  (12) 

7103  At  the  Stroke  of  Twelve.. Grab  It    20 

7101  Minstrel  Days   Very  Good    20 

7102  Monsters  of  the  Deep   20 

7104  Perils  of  the  Jungle  Exciting    20 

HOLLYWOOD  NOVELTIES  (6) 

7301  Polo  With  the  Stars   10 

7304  Miracle  Makers  Poor    10 

7303  Points  on  Arrows  dood    10 

7302  White  Sails   Excellent    10 

LOONEY  TUNES  (16) 

7601  Notes  to  You   10 

7604  Porky's    Midnight    Matinee   7 

7603  Porky's  Pooch   Good    7 

7602  Robinson  Crusoe,  Jr  Average    7 


Reviewed 
Issue  Of 


VITAPHONE- WARNER  BROS. 
1941-42  (Cont.) 


MELODY    MASTERS  (10) 


7502  Carioca  Serenaders   Latin  Swing  ...  10 

7503  Forty  Boys  and  a  Song... Good    10 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good   10 


..11/30/40 
..  1/18/41 
.  .Not  Rev. 
..  5/24/41 
.  .Not  Rev. 
. .  Not  Rev. 
..  4/  5/41 
. .  5/24/41 
. .  3/  8/41 


.Not  Rev. 

..  8/31/40 
. .  Not  Rev. 


.  9/30/39 
.  8/31/40 
.11/30/40 
.  8/  3/40 
.  9/  6/41 
.  3/  8/41 


.  Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.  Not  Rev. 
.Net  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
. 12/28/40 
.  4/26/41 
.  Not  Rev. 
.  Not  Rev. 
.11/30/40 
.  1/18/41 
.  9/  6/41 


.  3/  8/41 
.11/30/40 
. 12/28/40 
.Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


.Not  Rev. 
.Not  Rev. 
.  4/  5/41 
.  Net  Rev. 
.12/28/40 
.  5/24/41 
.  1/18/41 
.  Net  Rev. 
.  4/  5/41 
.  Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.Not  Rev. 
.  12/28/40 
.  3/15/41 
.  8/30/41 
.  Not  Rev. 
.10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.  Not  Rev. 
.  12/28/40 
.  I / 18/4 1 
.  5/  3/41 


.  5/  3/41 
. 12/28/40 
.12/  7/40 
,  8/31/40 
.  3/  8/41 
10/26/40 
Not  Rev. 
,  8/30/41 
.  6/21/41 
.  4/  5/41 


.11/  8/41 
.  9/13/41 
.Not  Rev. 
.11/  8/41 


.Not  Rev. 

.  9/13/41 
.  9/13/41 
.11/15/41 


.Not  Rev. 

.Not  Rev. 
.12/27/41 
.11/15/41 


11/15/41 
9/13/41 


9/13/41 


Running  Reviewed 
Time     Issue  Of 


MERRIE  MELODIES  (26)  (Tech.) 

7701  All  This  and  Rabbit 

Stew   Excellent    7 

7702  Brave  Little  Bat  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary    7 

7707  Rhapsody  in  Rivets   7 

7704  Rookie   Revue   Out  Dated    7 

7705  Saddle  Silly    7 

7706  Wabbit  Twouble    7 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show  20 

7002  Soldiers  in  White   20 

7004  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent   20 


SPORTS  PARADE  (10)  (Tech.) 

7402  King  Salmon   Fascinating  ... 

7401  Kings  of  the  Turf  Interesting  .... 

7403  Water  Sports   Average   


.  9/13/41 
. 12/27/41 
.11/  8/41 
.Not  Rev. 
.Not  Rev. 
. 12/27/41 
.Not  Rev. 
.Not  Rev. 


.12/  6/41 
.Not  Rev. 
.12/  6/41 
.  9/13/41 


..12/27/41 
..  9/13/41 
..11/15/41 


MISCELLANEOUS 


Adventure  in  the  Bronx 

(N.  Y.  Zoological  Soc.)  Good    IW2..  8/23/41 

Alive  in  the  Deep  (Prod.)  Exciting               22  ..  5/24/41 

Man  the  Enigma  (Prod.)  Informative    ...  25  ..  5/24/41 

Our  Constitution  (Prod.)  Inspiring              19  ..  5/3/41 

Our  Declaration  of 

Independence  (Prod.)   Timely                 19  ..5/  3/41 


SERIALS  1940-41 

No  Chapters  Rev  I  ewe* 

COLUMBIA  ,Um°' 

Holt  of  the  Secret  Service   15  Chaps.  11/29/41 

Iron  Claw    15  Chaps.  8/23/41 

Spider  Returns    15  Chaps.  5/10/41 

White  Eagle    15  Chaps.  Not  R». 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps.  3/  8/41 

Jungle  Girl    15  Chaps.  5/31/41 

King  of  the  Royal  Mounted   12  Chaps.  8/17/40 

Mysterious  Dr.  Satan   15  Chaps.  11/23/41 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps.  11/  2/41 

Junior  G-Men    12  Chaps.  8/  3/41 

Sky  Raiders    12  Chaps.  2/l5/4i 

Winners  of  the  West   15  Chaps.  Net  Res. 

SERIALS  1941-42 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc   15  Chaps.  12/  6/41 

King  of  the  Texas  Rangers   12  Chaps.  9/  6/41 

"Spy  Smasher" — Kane  Richmond  Not  Rev. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps.  11/  1/41 

Riders  of  Death  Valley   15  Chaps.  4/12/41 

Sea  Raiders    12  chaps.  7/II/4I 


DEFENSE  SUBJECTS 


Title 


Running 
Time 

America  Builds  Ships   3 

America  Preferred    3 

Army  in  Overalls   3 

Bits  and  Pieces   3 

oomoer    8 

Calling   All   Workers   2 

Candidates  Class    12 

Food    For    Freedom   3 

Pots  to  Planes    3 

Power  for  Defense   10 

War  Department  Trailers 

1.  Infantry    I 

2.  Air  Corps    I 

3.  Flying  Cadets    I 

4.  Coast  Artillery  Corps   I 

5.  Armored  Force    I 

6.  Flying  Cadets    I 

7.  Flying  Cadets    I 

8.  Field  Artillery    I  , 

9.  Foreign  Service    I 

10.  Signal  Corps    I 

11.  Medical  Department    I 

12.  Quartermaster  Corps    I 

Where  Do  We  Go?   2  , 

Women    In    Defense   10 


Distributed 
By 

 List  "B" 

 List  "B" 

 List  "B" 

....List  "B" 

 List  "C" 

....List  "A" 
.Marine  Corps 

 List  "C" 

 List  "C" 

 List  "A" 


.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "B" 
.List  "C" 


CITY 


List  "A"  List  "B"  List  "C" 

Albany  Columbia  Universal  MGM 

Atlanta  Paramount  20th-Fox  United  Artists 

Boston  Columbia  Universal  MGM 

Buffalo  United  Artists. .  .Columbia  20th-Fox 

Charlotte  United  Artists. .  .Columbia  20th-Fox 

Chicago  Paramount  20th- Fox  Columbia 

Cincinnati Universal  Warner  Bros  Republic 

Cleveland  United  Artists. .  .Columbia  20th-Fox 

Dallas  RKO  MGM  Warner  Bros. 

Denver  20th-Fox  Paramount  WB-RKO 

Des  Moines  Columbia  Universal  MGM 

Detroit  MGM  RKO  Paramount 

Indianapolis  Universal  Republic  United  Artisti 

Kansas  City  20th-Fox  Paramount  RKO 

Los  Angeles  20th-Fox  Paramount  Warner  Bros. 

Memphis  MGM  RKO  Paramount 

Milwaukee  20th-Fox  Paramount  Columbia 

Minneapolis  Universal  Warner  Bros  Republic 

New  Haven  Warner  Bros  United  Artists. .  .Universal 

New  Orleans  Paramount  20th-Fox  United  Artists 

New  York  MGM  RKO  Paramount 

Oklahoma  City.  ..RKO  MGM.  Warner  Bros. 

Omaha   Columbia  Universal  MGM 

Philadelphia  Warner  Bros  United  Artists. .  .Universal 

Pittsburgh  Warner  Bros  Republic  RKO 

Portland  Paramount  20th  -  Fox  RKO 

St.  Louis  Warner  Bros  United  Artists. .  .Universal 

Salt  Lake  City.  ..MGM  RKO  Paramount 

San  Francisco.  ..RKO  MGM  Warner  Bros. 

Seattle  RKO  MGM  Columbia 

Washington  Universal  Warner  Bros  Republic 


voluntary 
pay-roll 
allotment 
plan 


ll6lpS  workers  provide  for  the  future 
llOlpS   build  future  buying  power 
llOlpS  defend  America  today 


This  is  no  charity  plea.  It  is  a  sound  business  proposition  that 
vitally  concerns  the  present  and  future  welfare  of  your  company, 
your  employees,  and  yourself. 

During  the  post-war  period  of  readjustment,  you  may  be  faced 
with  the  unpleasant  necessity  of  turning  employees  out  into  a 
confused  and  cheerless  world.  But  you,  as  an  employer,  can  do 
something  now  to  help  shape  the  destinies  of  your  people. 
Scores  of  business  heads  have  adopted  the  Voluntary  Pay-roll 
Allotment  Plan  as  a  simple  and  easy  way  for  every  worker  in 
the  land  to  start  a  systematic  and  continuous  Defense  Bond 
savings  program. 

Many  benefits  .  .  .  present  and  future.     It  is 

more  than  a  sensible  step  toward  reducing  the  ranks  of  the 
post-war  needy.  It  will  help  spread  financial  participation  in 
National  Defense  among  all  of  America's  wage  earners. 

The  widespread  use  of  this  plan  will  materially  retard  infla- 
tion. It  will  "store"  part  of  our  pyramiding  national  income 
that  would  otherwise  be  spent  as  fast  as  it's  earned,  increasing 
the  demand  for  our  diminishing  supply  of  consumer  goods. 

And  don't  overlook  the  immediate  benefi.  .  .  .  money  for 
defense  materials,  quickly,  continuously,  willingly. 

Let's  do  it  the  American  way!    America's  talent  for 

working  out  emergency  problems,  democratically,  is  being 
tested  today.  As  always,  we  will  work  it  out,  without  pressure 
or  coercion  ...  in  that  old  American  way;  each  businessman 
strengthening  his  own  house;  not  waiting  for  his  neighbor  to  do 
it.  That  custom  has,  throughout  history,  enabled  America  to 
get  things  done  of  its  own  free  will. 

In  emergencies,  America  doesn't  do  things 

6ihit-Or-misS."  We  would  get  there  eventually  if  we 
just  left  it  to  everybody's  whim  to  buy  Defense  Bonds  when  they 
thought  of  it.  But  we're  a  nation  of  businessmen  who  under- 
stand that  the  way  to  get  a  thing  done  is  to  systematize  the  oper- 
ation. That  is  why  so  many  employers  are  getting  back  of  this 
Voluntary  Savings  Plan. 

Like  most  efficient  systems,  it  is  amazingly  simple.  All  you 
have  to  do  is  offer  your  employees  the  convenience  of  having 
a  fixed  sum  allotted,  from  each  pay  envelope,  to  the  purchase  of 
Defense  Bonds.  The  employer  holds  these  funds  in  a  separate 
bank  account,  and  delivers  a  Bond  to  the  employee  each  time 
his  allotments  accumulate  to  a  sufficient  amount. 

Each  employee  who  chooses  to  start  this  savings  plan  decides 
for  himself  the  denomination  of  the  Bonds  to  be  purchased  and 
the  amount  to  be  allotted  from  his  wages  each  pay  day. 


How  big  does  a  company  have  to  be?  From 

three  employees  on  up.  Size  has  nothing  to  do  with  it.  It  works 
equally  well  in  stores,  schools,  publishing  houses,  factories,  or 
banks.  This  whole  idea  of  pay-roll  allotment  bas  been  evolved 
by  businessmen  in  cooperation  with  the  Treasury  Department. 
Each  organization  adopts  its  own  simple,  efficient  application 
of  the  idea  in  accordance  with  the  needs  of  its  own  set-up 

No  chore  at  all.  The  system  is  so  simple  that  A.  T.  &  T. 
uses  exactly  the  same  easy  card  system  that  is  being  used  by 
hundreds  of  companies  having  fewer  than  25  employees!  It  is 
simple  enough  to  be  handled  by  a  check-mark  on  a  card  each 
pay  day. 

Plenty  of  help  available.  Although  this  is  your  plan 
when  you  put  it  into  effect,  the  Treasury  Department  is  ready 
and  willing  to  give  you  all  kinds  of  help.  Local  civilian  com- 
mittees in  48  States  are  set  up  to  have  experienced  men  work 
with  you  just  as  much  as  you  want  them  to,  and  no  more. 

Truly,  about  all  you  have  to  do  is  to  indicate  your  willingness 
to  get  your  organization  started.  We  will  supply  most  of  the 
necessary  material,  and  no  end  of  help. 

The  first  step  is  to  take  a  closer  look.  Sending  in 

the  coupon  in  no  way  obligates  you  to  install  the  Plan.  It  will 
simply  give  you  a  chance  to  scrutinize  the  available  material  and 
see  what  other  companies  are  already  doing.  It  will  bring  you 
samples  of  literature  explaining  the  benefits  to  employees  and 
describing  the  various  denominations  of  Defense  Savings  Bonds 
that  can  be  purchased  through  the  Plan. 

Sending  the  coupon  does  nothing  more  than  signify  that  you 
are  anxious  to  do  something  to  help  keep  your  people  off  relief 
when  defense  production  sloughs  off;  something  to  enable  all 
wage  earners  to  participate  in  financing  Defense;  something  to 
provide  tomorrow's  buying  power  for  your  prod- 
ucts; something  to  get  money  right  now  for  guns 
and  tanks  and  planes  and  ships. 

France  left  it  to  "hit-or-miss"  .  .  .  and  missed. 
Now  is  the  time  for  you  to  act!  Mail  the  coupon 
or  write  Treasury  Department,  Section  A,  709 
Twelfth  St.  NW.,  Washington,  D.  C. 


FREE  -  NO  OBLIGATION 


Treasury  Department,  Section  A, 
709  Twelfth  St.  NW.,  Washington,  D.  C. 


Please  send  me  the  free  kit  of  material  being  used  by 
companies  that  have  installed  the  Voluntary  Defense 
Savings  Pay-Roll  Allotment  Plan. 


Name 


Position 


Company 
Address  


are  Materially  Aiding 
in  Maintaining  Morale 
by  Assisting  in  the  Entertainment  of 
the  Armed  Forces  of  the  United  States 

on  Land  and  at  Sea 

and  by  an  Important  Contribution  to 

the  Happiness  of  Millions  of  Patrons 

of 

American  Motion  Picture  Theatres 


COPYRIGHT  DEPOSIT 


Lb 


D 


1 

i 


REVIEWED  IN  TH 


14  m\ 


Page 

Young  America  8 

Joe  Smith,  American  8 

Joan  of  Paris  8 

Son  of  Fury  8 

Call  Out  the  Marines  10 

Sing  Your  Worries  Away  10 
Mad  Doctor  of  Market  Street  10 

Right  to  the  Heart  10 

Gentleman  at  Heart  10 

Arizona  Terrors  12 

Road  to  Happiness  12 

Valley  of  the  Sun  12 

Mexican  Spitfire  at  Sea  12 

*  Complete  *  Every  Week  * 

BOOKING  GUIDES 

Begin  on  Page  26 


Vol.  35 


No.  25 


January  10 
19   4  2 


i 


REMEMBER  PEARL  HARBOR 


Edwin  W.  Aaron 


CHARLES  E.  CHICK'  LEWIS 

Editor  and  Publisher 


THINK 


BROADWAY 


TOPS  "BOOM  TOWN"! 

(Yes,  at  last  the  advanced-price  record-holder  is  surpassed 
as  M-G-M's  new  marvel  sweeps  America!) 

MICKEY  ROONEY*  JUDY  GARLAND  in  "BABES  ON  BROADWAY"  with  Fay  Bainter  •  Virginia  Weidler  •  Ray  McDonald 
Richard  Quine  •  Donald  Meek  •  Alexander  Woollcott  •  Screen  Play  by  Fred  Finklehoffe  and  Elaine  Ryan  •  Original 
Story  by  Fred  Finklehoffe  «   Directed  by  BUSBY  BERKELEY  •  Produced  by  ARTHUR  FREED  •  An  M-G-M  Picture. 

March  with  the  Industry!   Enlist  your  theatre  in  the  "March  of  Dimes,"  week  of  January  22nd 


January  10,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


Dont  Use  The  Escape 

Sidney  Kent,  head  of  20th  Century-Fox,  came  out 
flatly  against  invoking  the  escape  clause  this  coming 
June  if  the  court  does  not  push  back  the  date  and  give 
the  consent  decree  selling  methods  a  far  better  trial 
than  the  first  six  months  during  which  it  has  been 
functioning. 

There  is  merit  to  all  sides  of  this  argument  and  most 
certainly  to  the  Kent  side  which  views  the  decree  selling 
as  a  possible  solution  of  faults  in  the  old  practices. 

On  the  other  hand,  the  participating  companies  have 
got  to  exercise  stricter  supervision  to  avoid  the  abuses 
now  being  charged  against  salesmen,  especially  in  the 
forcing  of  shorts  and  the  forcing  of  prior,  unsold, 
blocks. 

We  can't  see  the  distributors  kicking  the  decree-sell- 
ing out  the  window  as  some  in  the  industry  expect  by 
taking  advantage  of  the  escape  clause.  Why  should 
they?  This  new  selling  is  getting  them  darned  sig  ht 
better  prices  even  if  it  is  a  bit  complicated  and  drawn 
out. 

It's  the  exhibitor  that  now  clamors  for  the  junking 
of  the  decree  selling.  He  wants  to  return  to  the  good, 
old  methods  and  buy  the  whole  block  with  its  better 
average  price  per  picture;  its  elimination  rights  and  the 
far  better  chance  the  plan  affords  to  bargain. 

What  we  would  like  to  see  is  another  year  of  decree 
selling  but  with  the  right  to  cancel  one  picture  out  of 
every  block  regardless  of  the  number  sold  in  a  block. 
With  that  slight  advantage  the  exhibitor  has  a  wedge 
and  a  measure  of  protection.  Without  it,  he's  in  a 
tough  buying  spot.  Such  cancellation  privilege  would 
go  a  long  way  towards  equalizing  the  decree  plan  and 
not  make  it  so  lop-sided  to  the  advantage  of  the  sellers. 
▼        ▼  ▼ 

Arb  itration  Falling  Off 

From  the  national  picture  as  a  whole,  arbitration  has 
and  is  falling  off  so  rapidly  that  it  must  make  one  won- 
der how  or  why  the  boards  continue  to  function  at 
all.  A  comparatively  few  new  cases  are  being  filed  and 
from  present  indications  the  whole  plan  seems  headed 
for  oblivion. 

The  trouble  is  NOT  with  the  arbitration  set  up. 
That  IS  good.  The  trouble  lies  in  the  restrictions  in 
the  decree  itself  which  are  making  the  reasons  for  filing 
complaints  or  seeking  relief  well  nigh  worthless. 

Events  move  swiftly  in  the  movie  business.  What 
might  take  a  few  years  to  try  out  in  any  other  industry 
will  take  six  months  in  ours.  And  apparently  the  first 
nine  or  ten  months  of  arbitration,  especially  after  the 


decree  went  into  effect,  indicated  to  the  exhibitors  that 
they  could  not  get  the  relief  they  need  from  that  du- 
bious document. 

The  Unity  Sub-Committee  charged  with  this  phase 
of  activity  would  do  well  to  work  out  the  changes  that 
must  be  written  into  the  decree  if  it  is  to  serve  the 
exhibitor  at  all.  Once  this  is  done  and  with  the  aid  and 
guidance  of  those  well  versed  in  exhibition  matters,  the 
arbitration  system  will  begin  to  work  efficiently. 

T  T  ▼ 

Observations 

The  "Witch  Hunt"  is  ended!  Happily  for  the  hunt- 
ers the  war  came  along  to  divert  attention  from  what 
was  beginning  to  look  like  a  national  belly-laff  instead 
of  an  intelligent  investigation.  Let's  hope  it  will  be 
allowed  to  rest  in  peace.  This  will  only  be  possible  so 
long  as  industry  peace  and  unity  reign  supreme. 

Mr.  Theatreman,  enlist  in  the  March  of  Dimes  cam- 
paign. Every  theatre  in  the  land  should  participate  in 
this  worthy  effort  for  a  worthy  cause.  If  you  haven't 
enrolled  as  yet,  do  so  NOW.  You'll  find  more  about  this 
elsewhere  in  this  issue  together  with  some  aids  and  sug- 
gestions on  how  to  best  serve  through  making  your 
theatre's  effort  an  outstanding  one. 

Theatremen  should  also  take  a  more  active  part  in  the 
Defense  Stamp  and  Bond  selling  activity  on  behalf  of 
the  nation's  defense  effort.  Not  only  should  every  thea- 
treman cooperate  with  local  selling  but  should  set  an 
example  through  buying  bonds  themselves  and  en- 
couraging their  employes  to  do  likewise.  Let  your 
community  know  that  your  theatre  is  one  hundred 
per  cent  behind  the  President's  terrific  war  job. 

Speaking  of  Defense  Stamps  brings  to  mind  the  news 
story  we  carried  last  week  telling  how  Sidney  Lust  and 
his  circuit  of  theatres  are  getting  behind  the  selling 
job.  Every  theatre  in  the  land  can  do  as  Lust  is  doing 
if  the  men  in  charge  have  the  desire  to  do  it  and  will 
rub  some  elbow  grease  on  their  joints.  Lust,  by  the 
way,  will  cheerfully  send  full  details  of  his  successful 
plan  to  all  interested  theatremen. 

Those  who  shuddered  at  the  mere  mention  of  day- 
light saving  can  start  to  do  their  shuddering  in  spades. 
But  it  is  all  part  of  the  war  effort,  so  better  be  ready 
to  accept  what  comes  your  way  in  the  right  spirit  and 
without  any  squawks. 

—"CHICK"  LEWIS 


3 


14  \9U2 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


January  10,  1942 


Business  On 
Bdwy.  Booms 

Crowds  Force  Holdovers 
In  Main  Stem  Houses 


A  flock  of  hold-overs  caused  by 
record-breaking  crowds  proved  sub- 
stantially this  week  that  business,  as 
far  as  Broadway  is  concerned,  is  on 
the  upswing. 

The  Paramount,  with  "Louisiana 
Purchase"  and  Gene  Krupka's  Band 
and  Dinah  Shore  on  stage,  claimed 
a  new  record  of  $93,000  gross,  and 
holds  the  bill  another  week. 

Radio  City  Music  Hall  reported 
big  business  and  a  holdover  of 
Mickey  Rooney  and  Judy  Garland 
in  "Babes  on  Broadway."  Another 
MGM  holdover  is  the  much-talked- 
about  "Two  Faced  Woman"  star- 
ring Greta  Garbo,  at  the  Capitol. 

Walter  Wanger's  "Sundown"  with 
Gene  Tierney  and  Bruce  Cabot,  is 
going  well  in  its  third  week  at  the 
Criterion.  This  is  the  biggest  grosser 
since  the  theatre  opened  five  years 
ago.  "Shanghai  Gesture"  at  the 
Astor,  in  its  third  week,  is  far  ahead 
of  any  film  ever  to  play  this  house 
on  a  continuous  policy,  it  is  said. 

At  the  Roxy,  "Remember  the 
Day,"  which  has  drawn  unusually 
large  crowds  since  it  opened  Christ- 
mas Day,  is  being  held  for  a  third 
week. 

Paramount  reported  that  extended 
playing  time  has  been  given  "Louisi- 
ana Purchase"  in  31  key  cities. 

Loew-Poli  Circuit  Acquires 
Broadway  Theatre,  Norwich 

Loew-Poli  circuit  has  added  the 
800  seat  Broadway  Theatre  of  Nor- 
wich, Conn.,  to  the  company  hold- 
ings. Theatre  was  formerly  oper- 
ted  by  Warner  Bros.  New  seats  and 
other  improvements  will  be  made 
before  the  house  is  re-opened  under 
the  name  of  Loew's-Poli. 


8  Union  Execs  In  Harmony  On 
Demands  Presented  Producers 

Sixteen-Point  Program  and  Contracts  Retroactive  to 
March,  1941,  Are  Highlights  of  Current  Negotiations 

Producer  representatives  and  West  Coast  studio  local  union 
executives  in  conference  in  New  York  this  week  reached  agree- 
ment on  working  conditions  and  wage  scales  with  several  of  the 
IATSE  groups  negotiating  new  con- 

tracts  on  an  individual  basis.  j  the  time  being  spent  in  analyzing 

The  meetings  are  taking  place  in  working  conditions 


the  New  York  office  of  Pat  Casey 
studio  labor  contact  man.  Consid- 
erable time  was  spent  by  the  dele- 
gates in  forming  a  unified  16-point 
program  for  presentation  to  the  pro- 
ducers. 

The  union  issues  are  as  follows : 
Computation  of  daily  overtime ;  com- 
putation of  Sunday  work  time ;  com- 
putation of  holiday  work  time ;  con- 
ditions when  called  more  than  once 
a  day ;  provisions  for  working  in  a 
higher  classification ;  provisions  for 
employes  receiving  more  than  the 
scale ;  provisions  for  ratios  of  ap- 
prentices and  helpers ;  cancellation 
of  calls ;  minimum  calls ;  pay  off  re- 
quirements; provisions  for  "keying" 
a  man  for  troupe  work ;  computa- 
tion for  pay  when  "keyed" ;  meals 
and  meal  period  provisions  ;  provision 
for  near-by  locations ;  provision  for 
distant  locations ;  provision  for 
travel  time. 

The  producers  had  previously 
granted  the  studio  locals  a  conces- 
sion in  the  six-hour  call. 

All  contracts  negotiated  at  the 
meeting  must  be  retroactive  to  last 
March  when  the  unions  made  their 
first  demands  on  the  producers. 

This  is  reported  as  being  the  first 
time  that  producers  have  been  con- 
fronted with  executives  from  eight 
different  groups  acting  with  appar- 
ently complete  local  autonomy,  yet 
full  harmony.  Richard  F.  Walsh, 
IAA  president,  and  Louis  Krouse, 
IA  secretary,  were  present  in  an  ad- 


P.R.C.  December  Sales  High'  Sound  men,"  electricians,  make-up 
Leon  Fromkess,  executive  vice-  artists,  laborers,  prop  workers, 
president  in  charge  of  operations,  has  I  grips,  and  costumers  are  seeking  new 
announced  that  December  sales  of .  contracts.  Laboratory  technicians 
Producers  Releasing  Corporation  and  operators  have  already  reached 
were  up  200  per  cent  over  the  cor-  j  an  agreement.  According  to  Casey, 
responding  period  last  year.  I  no  wage  proposals  have  been  made, 


PIONEERS'  CELEBRATE  ALTEC  BIRTHDAY 


Altec  Pioneers  are  seen  above  at  the  luncheon  in  New  York  this  week  in 
celebration  of  the  company's  fourth  anniversary.  Reading  around  the  table: 
L.  J.  Patton;  Harold  Wengler;  Frank  J.  Daut;  F.  C.  Dickely;  Bert  Sanford; 
Harry  M.  Bessey;  L.  W.  Conrow,  president;  E.  Z.  Walters;  Stanley  Hand; 
Warren  Conner;  A.  J.  Rademacher;  E.  O.  Wilschke;  Jerry  L.  Littenberg;  Don 
L.  Turner  and  G.  L.  Carrington. 


In  attendance  at  the  onening  con- 
ference were : 

For  the  producers :  Nicholas  M. 
Schenck,  Loew's ;  Sidney  R.  Kent, 
president,  W.  C.  Michel,  vice  presi- 
dent and  Fred  Meyers,  studio  man- 
ager, 20th  Century- Fox ;  Barney 
Balaban,  president  and  Charles 
Boren,  studio  manager,  Paramount ; 
Joseph  Hazen,  and  Carroll  Saxe, 
studio  manager,  Warner  Bros. ;  John 
J.  O'Connor,  and  Dave  Garber,  stu- 
dio manager,  Universal;  Major  Les- 
lie E.  Thompson  and  Reginald  Ar- 
mour, personal  representative  to 
George  J.  Schaefer,  RKO ;  Arthur 
Schwartz,  Columbia ;  Keith  Glennon, 
Samuel  Goldw3rn  Studios ;  Pat 
Casey,  studio  labor  contact;  and 
Fred  Pelton,  assistant  to  Casey. 

For  the  Unions :  Richard  F. 
Walsh,  IATSE  president;  Louis 
Krouse,  IATSE  secretary;  Carl 
Cooper,  International  representative ; 
Herbert  Aller,  Burnett  Guffey,  Gus 
Peterson  and  Gilbert  Warrenton, 
Local  659  Cameramen ;  J.  P.  O'Don- 
nell  and  A.  J.  Mike  Moran,  Local 
728  Electricians ;  J.  F.  Swartz,  Lo- 
cal 165,  Projectionists;  Wm.  L.  Ed- 
wards, Local  705,  Costumers ;  B.  C. 
DuVal,  Local  44,  Props  Workers ; 
W.  C.  Barrett,  Local  80,  Grips;  C. 
Westmo'  ,  Local  706,  Make-up  Ar- 
tists ;  I  arold  V.  Smith,  Local  695 
Sound  Men,  and  Neal  Fairbanks,  Lo- 
cal 727  Laborers. 


Controlling  Interest  in  PRC 
Is  Purchased  by  Pathe 

Pathe  Laboratories,  Inc.,  has  pur- 
chased the  controlling  interest  in 
PRC,  it  was  announced  this  week 
by  O.  Henry  Briggs,  President  of 
PRC.  The  transfer  does  not  affect 
the  territorial  franchises  now  held 
and  operated  by  the  28  PRC  distrib- 
uting exchanges  throughout  the 
United  States.  The  present  manage- 
ment, headed  by  Briggs  and  Leon 
Fromkess,  vice-president,  continues 
in  office. 


Allied  Board  Meeting 
To  Be  Held  Jan.  22 

Abram  F.  Myers,  board  chair- 
man and  general  council  for  Allied 
States  Association,  has  announced 
that  the  annual  board  meeting  of  the 
organization  will  be  held  at  the  War- 
wick Hotel  on  Jan.  22nd. 


Ushers  Would 
SpotSaboteurs 

Major  Circuits  Said  to  Be 
Training  Staff  Members 

It  is  reported  that  major  circuits 
intend  training  ushers  to  act  as  anti- 
sabotage  squads  to  keep  suspicious 
characters  entering  theatres  under 
close  surveillance.  Detailed  infor- 
mation on  how  to  spot  and  forestall 
actions  of  trouble-makers  is  to  be 
distributed  soon. 

Greatest  potential  headache  is 
foreseen  from  panic-mongers,  either 
intentional  or  otherwise.  Ushers  will 
get  instructions  as  to  how  to  seg- 
regate or  head  off  this  menace. 

Instance  is  cited  where  someone 
on  Coast  in  opening  days  of  war 
nearly  panicked  an  audience  by 
shouting  that  500  Jap  planes  were 
approaching.  Offender  was  imme- 
diately taken  into  custody. 

That  subversive  interests  might 
attempt  to  foment  panic  wherever 
large  numbers  of  people  congregate, 
as  in  theatres,  is  a  problem  which 
should  be  anticipated  and  provided 
for. 


Assistant  for  Richards 

New  Orleans — E.  V.  Richards  of 
Paramount  -  Richards  Corp.,  has 
named  Gibbons  Burke,  an  attorney, 
as  his  assistant. 


Illinois  Allied  Discusses 
Increase  on  Admissions 

Chicago  —  The  problems  of 
measures,  March  of  Dimes, 
Cross,  and  increased  admission  will 
be  discussed  at  a  meeting  called  by 
Jack  Kirsch,  president. 


war 
Red 


EDWIN  W.  AARON 

{The  Man  on  the  Cover) 

Recently  appointed  Assistant  General 
Sales  Manager  for  MGM,  Mr.  Aaron  for 
the  past  12  years  has  been  associated 
with  the  company  as  assistant  to  Wil- 
liam F.  Rodgers,  vice-president  in  charge 
of  distribution,  and  his  promotion  to  his 
new  and  larger  duties  caps  a  career  of 
25  years  of  uninterrupted  service  with 
the  company,  which  he  joined  as  cashier 
at  the  New  York  exchange  when  the 
latter  was  operated  as  a  franchise. 


SHOWMEN'S 

Trade     /^h.  Review 


Vol.  35,  No.  25 


Jan.  10,  1942 


Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 


Published    every    Friday    by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York    City.      Telephone    BRyant  9-5606. 
Charles    E.    "Chick"    Lewis,    Editor  and 
Publisher;   Tom   Kennedy,   Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager; 
Harold    Rendall,    Equipment  Advertising 
Manager;    West    Coast    Office,  Guaranty 
Bldpr.,   6331   Hollywood  Blvd.,  Hollywood, 
Calif.,    Telephone    Hollywood    1390,    Ann  i 
Lewis,  manager;  London  Representative,  1 
Milton    Deane,    185    Fleet    St.,    London  j 
E.C.  4;  Australian  Representative,  Gordon  j 
V.  Curie,  1  Elliott  St.,  Homebush,  Syd-  , 
ney,    Australia.      Subscription    rates  per 
year:    $2.00    in    the    United    States  and;' 
Canada;    Foreign,   $5.00.     Single  copies.] 
ten  cents.     Subscribers  should  remit  with  1 
order.     Entered   as   second   class   matter  I 
February  20,   1940,  at  the  Post  Office  at  j. 
New  York,  N.  Y.,  under  the  Act  of  March  I 
3,  1879.     Contents  copyrighted   1942  bj  j 
Showmen's   Trade   Review,    Inc.     Printed  t. 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York  City 


ALL-OUT  AMERICA! 

To  answer  the  burning  question,  "Are  we  prepared  for  war?/'  comes  this  vivid,  vital  report  to 
the  public  on  the  state  of  our  defenses,  featuring  Defense  Chiefs  William  S.  Knudsen,  General 
George  C.  Marshall,  Admiral  Harold  R.  Stark.. .a  factual,  forceful  screen  survey  of  America's  first 
line  of  defense  —  the  production  line ...  and  our  fifty  million  defense  workers  who  are  meeting 
the  challenge  of  Totalitarianism  with  Americanism  . . .  here  is  a  picture  to  stir  the  heart  of  America 
. . .  to  make  them  proud  ...  to  make  them  strong  ...  to  pack  every  theatre  that  shows  it . . .  M-G-M 
presents  for  immediate  booking,  the  terrific  two-reeler . . . 

MAIN  STREET 
ON  THE  MARCH! 

narrated  by 

JOHN  NESBITT 

Directed  by  Edward  Cahn 
Recommended  for  wide  circulation  by  Eleanor  Roosevelt  in  her  nationally  syndicated  column! 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


January  10,  1942 


Thomas  Connors 


Connors  Sees 
Theatre  Boom 


20th-Fox  Executive  Says 
Films  Grow  in  Popularity 

Minneapolis — The  war  is  going  to 
boom  theatre  business  to  new  heights 
in  the  United   States  according  to 
Tom  Connors, 
newly  appointed 
jf/KB^k        executive  assis- 
m      ~^^k        tant   to  Sidney 
JP  R.  Kent,  presi- 

dent of  20th 
Century-Fox. 

In  his  con- 
versations with 
exhibitors  and 
salesmen  here, 
Connors  point- 
ed to  the  expe- 
riences of  thea- 
tres in  Canada 
and  England 
who  established 
new  highs  since  the  war  started. 
The  United  States  should  equal,  if 
not  surpass  these  marks.  "The  pub- 
lic will  seek  the  cheaper  form  of 
entertainment,  and  the  movies  just 
fill  the  bill,"  Connor's  said. 
■  Connors  played  host  to  50  or  more 
Twin  City  and  Northwest  exhibi- 
tors at  a  luncheon  here  and  announc- 
ed that  the  company  will  comply 
with  the  Minnesota  anti-five  law 
until  such  time  as  the  act  may  be 
declared  unconstitutional.  William 
Gehring,  Central  division  manager ; 
M.  A.  Levy,  district  manager ;  and 
J.  M.  Podoloff,  Minneapolis  branch 
manager,  were  other  executives  of 
the  company  attending  the  get-to- 
gether at  which  Connors  declared : 

"The  law  makes  it  necessary  for 
us  to  maintain  one  method  of  sell- 
ing in  Minnesota  and  one  for  sur- 
rounding states,  both  out  of  the 
same  exchange.  It  increases  dis- 
tribution costs  and  gives  us  quite  a 
few  other  special  problems  from 
time  to  time." 

20th  Century-Fox  is  challenging 
the  constitutionality  of  the  law  in 
two  actions,  one  of  which  is  due  for 
early  consideration  in  Ramsey  Dis- 
trict Court  in  St.  Paul. 

Connors  stressed  the  value  of 
unity  in  the  motion  picture  busL 
ness  and  said  he  would  strive  for 
that  goal  in  his  new  position. 


Disney's  'Fantasia'  to 
Encore  at  Broadway 

Walt  Disney's  "Fantasia,"  the 
film  that  ran  for  a  record  breaking 
51  weeks  at  the  Broadway  Theatre 
in  New  York,  was  booked  back  into 
that  house  at  the  close  of  the 
"Dumbo"  engagement. 


INCOME  TAX  FILING  SIMPLIFIED 

"How  to  File  Your  Income  Tax  the  Simple  Way"  is  the  title  of  a  folder  issued 
by  the  treasury  department  of  the  U.  S.  Internal  Revenue  Bureau  to  assist  tax- 
payers in  making  out  their  1941  return.  The  folder  contains  a  facsimile  of 
form  1040A  to  be  used  by  persons  whose  gross  income  is  less  than  $3000.00 
from  salaries,  wages,  compensation  for  personal  services,  dividends,  interest, 
rent,  annuities,  and  royalties  only. 

For  taxpayers  whose  income  is  above  the  $3000.00  figure,  or  those  not 
choosing  to  use  Form  1040A,  Form  1040  should  be  used.  The  last  page  of 
the  folder  contains  a  table  showing  the  individual  income  tax  on  1941  net 
income  before  deductions  of  personal  exemptions  and  credit  for  dependents 
from  salaries  and  wages  of  selected  sizes  if  Form  1040  is  used. 

Copies  of  the  folder  are  available  at  the  nearest  office  of  the  Collector  of 
Internal  Revenue  for  individuals  and  corporations  desiring  the  folder  for 
distribution  to  employes. 


Universal  Raises 
Top  Drive  Prize 

Sales  Campaign  Conducted 
On  National  Basis  This  Year 


William  Scully,  Universal  sales 
chief,  announces  that  the  annual 
sales  drive,  which  started  last  week, 
will  be  conducted  on  a  national 
rather  than  divisional  basis  as  in 
vogue  last  year. 

Total  cash  award  of  $15,000  to 
various  winners  is  same  as  last 
year  but  first  prize  of  $2500  to 
branch  turning  in  most  business  is 
larger  than  the  top  award  of 
1940-41. 


Shamokin,  Pa.  Theatre 
Asks  for  Receivership 

Scranton — The  Victoria  Amuse- 
ment Co.,  of  Shamokin,  has  asked 
for  the  appointment  of  a  receiver  for 
the  firm  and  a  liquidation  and  dis- 
tribution of  its  assets  in  a  bill  in 
equity  filed  in  the  Federal  Court 
here  by  stockholders.  The  action 
contends  that  L.  J.  Chamberlain, 
president  of  Amusements,  Inc.,  of 
Allentown,  Pa.,  has  control  of  the 
Victoria  firm  and  is  jointly  oper- 
ating both  companies  in  a  manner 
that  benefits  Amusements,  Inc.,  and 
neglects  the  Victoria  company. 


Republic  Buys  Lefton's 
Franchise  in  Ohio 

Nat  L.  Lefton's  franchise  for  the 
distribution  of  Republic  Pictures  in 
Ohio  was  purchased  by  Republic  last 
week.  Lefton  maintained  offices  in 
Cleveland  and  Cincinnati  and  an- 
nounced he  intends  taking  a  much- 
needed  vacation. 


Steve  Loewer  Married 

Steve  Loewer,  of  Warner  Bros, 
home  office  publicity  department,  was 
married  to  Mildred  Arnolds. 


SENATE  BURIES  PROPAGANDA  QUERY 

The  final  spadeful  of  earth  was  patted  down  on  the  Senate  investigation  into 
alleged  movie  propaganda  this  week  when  Senator  D.  Worth  Clark  of  Idaho, 
head  of  the  sub-committee,  announced  its  suspension  "in  the  interest  of  national 
unity."  His  letter  to  Senator  Burton  K.  Wheeler  of  Montana,  chairman  of  the 
full  committee,  goes  on  to  report  that  the  original  resolution  and  its  amend- 
ments "are  quite  controversial"  and  "it  would  not  be  desirable  to  report  in 
detail  at  this  time." 


3  Sales  Divisions 
For  United  Artists 

Leserman  Names  Coplan 
Canadian  Division  Head 


Carl  Leserman 


Carl    Leserman,    general  sales 
manager    of    United    Artists,  an- 
nounced the  creation  of  a  new  sales 
division  before 
leaving  for  Chi- 
:ago  and  Cleve- 
land. 

The  Canadian 
division  with 
David  Coplan 
as  division  man- 
ager is  to  be 
taken  from  the 
territory  now 
covered  by  Bert 
M.  .  Stearn, 
Western  divi- 
sion manager. 
Harry  Gold  re- 
mains in  charge 
of  the  Eastern  division. 

In  Cleveland,  Leserman  visited 
with  branch  managers  M.  Dudleson, 
Harris  Dudleson,  Nat  Brier,  G.  R. 
Frank  and  James  Hendel.  Jack 
Goldhar  also  attended.  In  Chicago 
he  met  with  Bert  Stearn,  Charles 
Stearn,  district  manager  of  Chi- 
cago territory  and  branch  managers 
Ralph  Camblet,  J.  S.  Abrose,  Ben 
J.  Robins,  D.  V.  McLucas  and  Wil- 
liam E.  Truog.  Current  season's 
selling,  dating  and  liquidation,  and 
the  set-up  for  new  product  to  be 
released  were  discussed. 

Leserman  also  announced  that  ex- 
changes under  district  manager 
Harry  Goldhar  will  be  Detroit, 
Cleveland,  Cincinnati,  Indianapolis, 
and  Pittsburgh.  Those  under  W.  E. 
Callaway  will  be  Los  Angeles,  San 
Francisco,  Seattle,  Denver  and  Salt 
Lake  City. 

Exchanges  in  the  Southern  district 
including  New  Orleans,  Atlanta,  Dal- 
las, and  Charlotte  will  be  turned 
over  to  the  Western  division. 

Savini,  Back  from  Trip, 
Reports  Business  'Booming' 

R.  M.  Savini,  president  of  Astor 
Pictures,  returning  from  a  trip  to 
the  middle  west,  reports  "boom" 
business,  especially  in  the  Kansas 
City  area,  where  a  number  of  new 
theatres  have  been  erected. 

Savini  stopped  off  at  Chicago 
where  "Scarface,"  now  in  its  seventh 
week  at  the  Woods  (in  the  Loop) 
Theatre,  grossed  $24,000  first  week. 


Precautions 
For  Theatres 

Air  Raid  Rules  Being 
Outlined  in  Eastern  States 


That  theatres  are  generally  ac- 
cepted as  the  places  where  the  larg- 
est crowds  usually  congregate  is 
evident  from  the  serious  considera- 
tion being  given  by  various  Civilian 
Defense  bodies  to  theatre  cooperation 
on  air  raid  precautions. 

Dean  James  M.  Landis,  New  En- 
gland Regional  Director  of  Civilian 
Defense  in  Boston,  met  with  theatre 
owners  and  representatives  of  the 
New  England  State  Councils  of  De- 
fense this  week  and  outlined  explicit 
rules  and  instructions  that,  while 
advanced  as  "suggestions  which  have 
been  proposed,"  can  carry  no  force 
of  law,  are  generally  expected  to 
become  a  requisite  to  the  granting 
of  theatre  licenses  in  New  England. 

At  a  meeting  at  the  Strand  Thea- 
tre in  Providence,  in  which  the  man- 
agements of  all  Rhode  Island  thea- 
tres took  part,  plans  were  put  in 
motion  for  the  part  theatres  will 
play  in  the  State's  national  defense 
setup.  Edward  M.  Fay,  Edward  L. 
Reed,  both  of  Providence  and  Mar- 
tin Toohey,  of  Pawtucket,  have  been 
named  as  the  Greater  Providence 
theatre  committee  on  the  State  De- 
fense Council. 

Pennsylvania  Exhibitors  are  tak- 
ing steps  to  insure  full  theatre  co- 
operation with  civic  authorities  dur- 
ing air  raids  and  other  situations 
arising  from  the  present  emergency. 
Ted  Schlanger,  of  Warner's  Phila- 
delphia, called  the  first  meeting 
which  was  attended  by  John  Nolan, 
of  Comerford ;  Lewen  Pizer,  of 
UMPTO;  Sidney  Samuelson,  Al- 
lied ;  Frank  McNamee ;  William 
Mansell ;  Joe  Eagan,  of  Wilmer  and 
Vincent ;  Sam  Schwartz  and  Abe 
Einstein,  of  Stanley-W arner ;  and 
Jay  Emanuel. 


Paramount  Sets  Jan.  15,  16 
For  Block  of  5  Features 

Paramount  this  week  announced 
trade  show  dates  for  the  fourth  block 
of  the  company's  product,  the  show- 
ings to  take  place  in  exchange  cen- 
ters on  Jan.  15th  and  16th. 

"Torpedo  Boat,"  "The  Remarkable 
Andrew"  and  "The  Lady  Has  Plans" 
are  to  be  screened  Jan.  15th. 

"Fly  By  Night"  and  "The  Fleet's 
In"  will  be  shown  Friday,  Jan.  16th. 


Adams  in  New  Post 

Cleve  Adams  has  been  appointed 
manager  of  Milwaukee  Exchange  of 
Producers  Releasing  Corporation. 


TRADESHOW 
CORRECTION 

MGM  will  show  "Woman  of  the  Year" 
and  "A  Yank  on  the  Burma  Road"  in 
New  York  and  New  Jersey  territories 
at  the  New  York  exchange  on  Jan.  13, 
starting  at  9:30  a.m.,  and  "We  Were 
Dancing"  at  1:30  p.m.  on  the  14th  in- 
stead of  the  previously  announced  dates. 


January  10,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  7 


ReverseAward 
inSosnaCase 

Parkside,  Detroit,  Decision 
Delayed;  Lemper  Resigns 


The  Appeal  Board  of  the  M.  P. 
Arbitration  Tribunals  this  week  re- 
versed the  award  on  appeal  from  an 
arbitrator's  decision  by  Louis  Sosna, 
theatre  operator  of  Mexico,  Mo.,  and 
directed  the  defendant,  Loew's,  Inc., 
to  offer  its  pictures  to  Sosna. 

Sosna  appealed  from  the  decision 
against  his  complaint  that  Loew's 
had  refused  product,  the  arbitrator 
holding  that  he  was  entitled  to  "no 
relief." 

Lorenz  Lemper  resigned  as  mo- 
tion picture  arbitration  clerk  in  Cin- 
cinnati and  has  been  replaced  by  J. 
Vincent  Aug,  an  attorney  formerly 
associated  with  the  city  solicitor's 
office. 

In  Detroit,  the  Parkside  arbitra- 
tion case  is  due  for  some  delay  be- 
fore the  final  decision  is  reached. 
Wilbur  M.  Brucker,  arbitrator,  has 
requested  a  personal  inspection  tour 
to  visit  all  of  the  theatres  involved. 

Don  Theatre,  Downer's  Grove, 
111.,  was  granted  second  week  clear- 
ance from  Paramount,  B  &  K, 
Loew's,  and  Vitagraph,  providing 
the  Westmont  Theatre  had  not  al- 
readv  contracted  for  the  films  want- 
ed. RKO,  and  20th  Century-Fox 
clearance  in  the  same  case,  was 
taken  under  arbitrators  advisement 
for  later  decision. 

Victor  Thein,  of  the  Palm  Thea- 
tre, St.  Louis,  whose  complaint 
against  Paramount,  20th  Century- 
Fox  and  F  &  M,  to  the  effect  that 
the  seven  day  clearance  of  the  Au- 
bert  over  the  Palm  was  unreason- 
able, was  dismissed  by  Arbitrator 
T.  W.  McAfee,  has  filed  appeal 
against  the  decision. 

The  Apollo  Theatre,  Buffalo,  N. 
Y.,  Basil  Bros.,  filed  complaint  for 
reduction  of  clearance  over  Shea's 
Elmwood.  Paramount,  Loew's,  RKO, 
Vitagraph  and  20th-Fox  were 
named. 

Edward  W.  Hamilton,  Buffalo  at- 
torney, was  named  arbitrator  in  the 
clearance  case  of  the  Cuba  Theatre, 
Cuba,  N.  Y.,  against  the  Big  Five. 
The  Cuba  demands  effect  three 
Olean  theatres :  the  State,  Haven 
and  Palace. 

A  some  run  complaint  has  been 
filed  with  the  Cleveland  tribunal  by 
the  Park  Theatre  Co.,  operator  of 
the  Dueber  Theatre,  Canton,  Ohio, 
which  names  five  consenting  com- 
panies as  defendants.  Complaint  is 
that  the  five  companies  have  re- 
fused requests  for  pictures  over  a 
period  of  several  months.  McKin- 
ley,  Strand,  State,  Valentine  and 
Mozart  Theatres  of  Canton  and  the 
Botzam  Theatre  Co.,  of  Akron  are 
named  as  interested  parties. 


Important  Dates 

Jan.  18-19:  Theatre  Owners  of  North 
and  South  Carolina  convention,  Charlotte. 

Jan.  22:  Allied  Board  Meeting,  War- 
wick Hotel,  New  York  City. 

Jan.  30:  Chicago  Reel  Fellows  Club 
dinner  dance,  Congress  Hotel. 

Mar.  14 :  Warner  Club  Banquet  and 
Ball,  Hotel  Waldorf  Astoria,  New  York. 


MPTOA  BOARD  RATIFIES  UNITY  PROGRAM 

MPTOA  is  complelely  in  accord  with  the  Unity  program  set  up  at  the  recent 
Chicago  meeting,  it  was  announced  this  week  by  Ed  Kuykendall,  MPTOA  presi- 
dent, who  declared  that  the  program  as  submitted  to  the  organization  had  been 
ratified  by  the  organization's  board  of  directors. 

The  announcement  followed  completion  of  a  vote  conducted  by  mail,  and  the 
MPTOA  therefore  takes  its  place  on  the  MPPICC  as  set  up  in  the  conclave  at 
Chicago. 

The  MPICC  is  to  hold  its  first  general  meeting  at  the  Warwick  Hotel,  New 
York,  on  Jan.  21st. 


Plan  March  of  Dimes 
Parade  in  Boston 

Boston — A  March  of  Dimes  parade 
will  be  held  here  to  signalize  the 
opening  of  the  motion  picture  thea- 
tres' drive  for  dimes.  Joseph  P. 
Longo,  publicity  director  for  Loew's, 
is  lining  up  a  dozen  school  bands, 
hundreds  of  ushers  from  Boston  thea- 
tres, a  platoon  of  pretty  girl  dime- 
collectors.  Governor  Saltonstall  will 
make  the  opening  announcements  for 
the  industry  campaign. 

Meanwhile,  red,  white  and  blue  scrolls 
have  been  inserted  in  March  of  Dimes 
campaign  books.  The  form  is  a  birthday 
greeting  to  be  signed  by  every  person  on 
the  theatre  payroll.  Opposite  the  name  is 
the  amount  of  personal  contribution,  no 
matter  how  small.  The  scrolls  will  be 
bound  in  volumes  and  sent  to  President 
Roosevelt  at  the  close  of  the  drive. 

Warner  Theatres  plan  thorough  coop- 
eration, according  to  Mort  Blumenstock. 
On  Jan.  23,  that  circuit's  houses  will  cele- 
brate "A  Night  of  Dimes."  The  lead  will 
be  taken  by  the  New  York  Strand,  which 
will  set  up  a  block-length  carpet  to  the 
lobby.  On  this  carpet  of  dimes,  the 
city's  notables  will  take  a  walk,  rattling 
the  cup  for  the  fund.  Space  on  the  car- 
pet will  be  set  aside  on  which  passersby 
can  toss  dimes. 

As  Chairman  for  the  State  of  Ohio, 
Pete  J.  Wood,  ITO  secretary,  issued  a 
bulletin  this  week  in  which  he  expressed 
the  certainty  "that  you  will  cooperate  to 
the  utmost  so  that  the  drive  in  your 
county  will  be  successful." 

Close  to  5,000  theatres  have  pledged  to 
make  lobby  or  auditorium  collections  dur- 
ing the  week  of  Jan.  22. 


Disney  Discusses  Treasury 
Subject  with  Morgenthau 

Walt  Disney,  in  addition  to  lend- 
ing his  studio  and  overhead  cost  free 
to  the  making  of  20  short  subjects 
for  the  U.  S.  Navy,  has  been  in  con- 
ference with  Secretary  of  the  Trea- 
sury Morgenthau  discussing  details 
of  a  film  to  be  made  for  that  depart- 
ment. 


Comerford  Drive  Winners 
To  Get  Defense  Bonds 

Scranton — The  ten  winners  of  the 
Comerford  Theatre  Managers  Drive 
will  receive  three  $100.00  defense 
bonds  instead  of  the  all-expense  trip 
to  Hollywood  originally  planned. 
Four  district  managers  will  be  re- 
warded in  similar  manner. 


Malco  Gives  Stamps 

Malco  Theatres,  Inc.,  distributed 
$20,000  in  defense  stamps  and  bonds 
to  its  theatre  employes  in  Mississippi, 
Arkansas,  Tennessee  and  Kentucky. 

Gamble  In  Treasury  Post 

Washington  —  Ted  R.  Gamble, 
well-known  Pacific  Northwest  thea- 
tre executive,  has  been  appointed 
special  consultant  in  the  office  of 
Secretary  of  Treasury  Henry  Mor- 
genthau, Jr.  He  will  make  head- 
quarters here. 


All  Stanley-Warner 
Officers  Are  Re-elected 

At  a  meeting  last  week  of  the 
boards  of  directors  of  Warner  Bros. 
Pictures,  Inc.,  and  Stanley  Company 
of  America  all  officers  of  both  com- 
panies were  re-elected. 
Re-elected  officers  of  Warner  Bros. 
Pictures,  Inc.,  are : 

President,  Harry  M.  Warner;  Vice 
President,  Albert  Warner;  Vice  President, 
Jack  L.  Warner;  Vice  President,  Herman 
Starr;  Vice  President,  Stanleigh  P.  Fried- 
man ;  Vice  President,  Joseph  H.  Hazen ; 
Vice  President,  Joseph  Bernhard ;  Treas- 
urer, Albert  Warner ;  Assistant  Treasurer, 
Samuel  Carlisle ;  Assistant  Treasurer,  W. 
Stewart  McDonald ;  Assistant  Treasurer, 
Cyril  H.  Wilder;  Secretary  and  General 
Counsel,  Robert  W.  Perkins ;  Assistant 
Secretary,  Harold  S.  Bareford ;  Assistant 
Secretary,  Edward  K.  Hessberg;  Assis- 
tant Secretary,  Roy  Obringer ;  Controller. 
Samuel  Carlisle ;  Auditor,  Thomas  J. 
Martin. 


Mississippi  Exhibs  Hopeful 
Of  Lifting  Sunday  Ban 

Jackson,  Miss. — Because  Governor 
Johnson  of  Mississippi  is  in  favor  of 
setting  up  legislation  to  legalize  Sun- 
day shows,  exhibitors  of  this  state 
feel  confident  that  a  move  for  repeal 
will  prove  successful. 


0PM,  Owners, 
Talk  Needs 


Meeting  Held  to  Gauge 
Industry  Minimum 

W ashington — The  minimum  mate- 
rial demands  for  motion  picture  thea- 
tres throughout  the  country,  what 
sacrifices  they  are  in  position  to 
make,  and  what  substitutions  can  be 
made,  were  discussed  this  week  at 
an  informal  meeting  of  Eastern 
theatre  operators  and  owners  and 
officials  of  the  Office  of  Production 
Management  at  the  Earle  Theatre. 

The  Electrical  Appliance  and  the 
Consumers  Durable  Goods  branch 
called  the  meeting  and  all  problems 
confronting  theatres  as  a  result  of 
shortages  of  critical  materials  were 
discussed. 

A.  Julian  Brylawski,  who  pre- 
sided for  OPM,  wants  to  set  up  a 
formal  limitation  order  of  critical 
materials  for  use  in  the  industry 
and  get  details  of  the  possible  sub- 
stitution of  others.  Invitations  to 
attend  were  confined  to  Eastern  ex- 
hibitors because  of  the  close  date 
of  the  meeting. 

Brylawski  pointed  out  that  the 
group,  while  representing  only  a  por- 
tion of  the  industry,  presented  a 
cross-section  gauge  of  the  needs  of 
the  whole.  A  previous  warning  from 
the  OPM  stated  that  certain  sacri- 
fices would  be  expected  of  theatres 
in  the  interest  of  the  victory  pro- 
gram and  the  session  was  called  to 
talk  over  the  extent  of  the  sacri- 
fices that  will  impose  the  least 
hardship  and  be  most  easily  made. 


\^«*                       esr.  192.1  ■ 

<jboo&y£  Joe-anp  I  Hope. 
WHEN  YOU  COME.  BACK  THEy 
MAKE  A  fAOVlE  OF  YOO 
£l  KE  THEV  p/O"  SER6E/\NT 

York"  and  i  hope- 


Page  8 


SHOWMEN'S    TRADE  REVIEW 


January  10,  1942 


Young  America 

20th-Fox  Comedy-Drama  73  mins. 

(Prod.  No.  not  set — Nat'l  Release,  Feb.  6) 

AUDIENCE  SLANT:  (Family)  Has  vast 
appeal  to  millions  of  Americans.  The  kind 
of  screenfare  the  Jane  Withers  fans  expect. 

BOX  OFFICE  SLANT:  With  proper  ex- 
ploitation, smart  showmen  should  reap  a  fine 
harvest  of  returns. 

Cast:  Jane  Withers,  Jane  Darwell,  Lynne  Roberts, 
William  Tracy,  Robert  Cornell,  Roman  Bolmen,  Irv- 
ing Bacon,  Ben  Carter,  Louise  Beavers,  Darryl  Hick- 
man, Sally  Harper,  Carmencita  Johnson,  Daphne 
Ogden,  Charles  Arnt,  Myra  Marsh,  Hamilton  Mac- 
Fadden.  Credits:  Directed  by  Louis  King.  Original 
screenplay  by  Samuel  G.  Engel.  Director  of  pho- 
tography. Glen  MacWilliams.  Executive  Producer, 
Sol  M.  Wurtzel. 

Plot:  Jane  Withers,  a  worldly-wise  prob- 
lem child,  is  sent  to  live  with  her  grand- 
mother in  the  country.  There  she  makes  a 
play  for  an  attractive  farmer,  in  love  with 
another  girl.  She  enters  into  all  local  activi- 
ties, with  him  in  mind,  but  ends  up  by 
proving  herself  a  good  sport  when  she  helps 
him  and  the  other  girl  out  of  a  predicament. 

Comment:  Here's  an  amusing  little  epic 
aimed  at  the  family  trade  with  enough  enter- 
tainment value  for  the  average  situation. 
Its  light  and  breezy,  the  kind  of  fare  the 
Jane  Withers  fans  expect,  and  as  such,  will 
be  thoroughly  enjoyed.  The  picture  should 
be  a  natural  for  exploitation,  as  it  ties  in 
with  the  4-H  Clubs,  a  U.  S.  Government 
sponsored  organization  with  millions  of 
members.  With  this  appeal  properly  ex- 
ploited, and  the  draw  of  Miss  Withers,  smart 
showmen  should  reap  a  fine  harvest  of  re- 
turns. Miss  Withers  delivers  her  usual  de- 
pendable performance  aided  by  Jane  Dar- 
well, Lynne  Roberts  and  William  Tracy. 
Direction  and  production  are  both  on  a  high 
level.  Contact  your  local  4-H  Club  for  their 
cooperation.  Dress  house  usherettes  in  4-H 
uniforms.  Offer  prizes  through  your  local 
newspaper  for  the  best  letter  on  the  sub- 
ject "Mv  First  Love  Affair." 

Catchline:  "A  happy  harvest  of  enter- 
tainment." 


Joe  Smith,  American 

MGM  Drama  63  mins. 

AUDIENCE  SLANT:  (Family)  A  bit  on 
the  cruel  side  and  maybe  too  strong  for  the 
enjoyment  of  feminine  patrons,  this  is  a 
short  story  worked  up  into  a  feature  which 
strikes  as  being  over-long  for  the  material 
(which  is  good,  but  insufficient  for  feature- 
length  treatment). 

BOX  OFFICE  SLANT:  Aimed  definitely 
at  the  responsive  target  of  patriotic  emo- 
tions, the  picture  has  drawing  power  pro- 
vided efforts  are  made  to  sell  it  for  its 
down-to-earth  type  of  story  and  the  moral  it 
points  in  opportunity  for  all  to  serve  their 
country  now. 

Cast:  Robert  Young.  Marsha  Hunt,  Harvey 
Stephens,  Darryl  Hickman.  Jonathan  Hale,  Noel 
Madison,  Don  Costello,  Joseph  Anthony,  William  For- 
rest, others.  Credits:  Directed  by  Richard  Thorpe. 
Screenplay  by  Allen  Rivkin.  Based  on  Cosmopolitan 
Magazine  story  by  Paul  Gallico.  Photography  by 
Charles  Lawton.  Art  director.  Cedric  Gibbons.  Pro- 
duced by  Jack  Chertok. 

Plot:  Robert  Young  is  a  mechanic  at  an 
airplane  plant  and  is  assigned  to  secret  work 
installing  a  bomb-sight.  He  is  kidnapped  by 
a  band  of  thugs,  whose  demands  that  he 
reveal  plans  of  the  bomb-sight  are  backed  up 
by  a  long  period  of  continued  blows  to  his 
jaw,  mangling  of  his  fingers  with  pliers  and 


Legion  of  Decency  Ratings 

(For  Week  Ending  January  10th) 
SUITABLE  FOR  GENERAL  PATRONAGE 

Arizona  Terrors  Lone  Star  Vigilantes 

The  Bugle  Sound  Raiders  of  the  West 

Don't  Get  Personal  Treat  'em  Rough 

SUITABLE  FOR  ADULTS  ONLY 

Lady  for  a  Night 
Road  to  Happiness 

OBJECTIONABLE  IN  PART 

Bedtime  Story 


other  cruelties.  Most  of  story  is  made  up 
of  flashes  of  the  tortured  man's  thoughts 
about  his  wife  and  young  son  as  he  coura- 
geously withstands  the  brutal  beating.  He 
escapes  and  leads  the  police  to  the  men  who 
tortured  him. 

Comment:  This  is  a  good,  compact  story 
as  originally  written,  but  it  is  over-drawn 
as  a  feature-length  picture.  In  its  favor  are 
the  down-to-earth  characteristics,  as  the 
hero  is  a  mechanic  who  is  buying  his  own 
little  home  on  the  installment  plan,  and 
living  the  simple  life  of  happiness  with  his 
sincere  wife  and  his  young  son.  The  patri- 
otic motive  which  inspires  him  to  take  the 
horrible  beatings  while  withholding  the  se- 
cret entrusted  to  him,  will  make  a  hit.  But 
those  scenes  where  Young  receives  one 
smashing  blow  after  another  to  his  bruised 
face  will  not  make  for  much  enjoyment  on 
the  part  of  women.  It  may  prove  an  espe- 
cially appealing  little  melodrama  for  the  men. 
however.  Play  up  the  angle  of  the  impor- 
tance to  victory  in  the  war  of  men  who  work 
in  factories  where  their  special  skill  means 
so  much.  If  there  are  factories  in  your 
drawing  area,  try  to  get  bulletin  board  no- 
tices of  show  dating  on  this  picture.  Send 
special  mailing  pieces  to  all  locals  named 
Smith. 

Catchline:  "Neither  dollars  in  bribes  nor 
threats  of  death  could  make  him  reveal  a 
secret  entrusted  to  him  by  Uncle  Sam." 


Joan  of  Paris 

RKO-Radio  Drama  91  mins. 

(Block  No.  4— Nat'l  Release,  Feb.  20) 

AUDIENCE  SLANT:  (Adult)  A  power- 
ful and  persuasive  drama  that  imparts  a 
timely  message  without  resorting  to  extreme 
melodramatics.  The  film's  depressive  atmos- 
phere may  count  against  it  in  its  bid  for 
popular  audience  acclaim. 

BOX-OFFICE  SLANT:  To  make  a 
creditable  box-office  showing,  it  will  have  to 
b>2  sold  heavily,  with  emphasis  placed  on 
its  timeliness,  new  faces,  romance,  suspense 
and  thrills. 

Cast:  Michele  Morgan,  Paul  Henreid,  Thomas 
Mitchell,  Laird  Cregar,  May  Robson,  Alexander  Gran- 
ach,  Alan  Ladd.  Tack  Briggs,  James  Monks,  Richard 
Fraser,  Paul  Weigel,  John  Abbott,  The  Robert  Mitch- 
ell Boy  Choir.  Credits:  Produced  by  David  Hemp- 
stead. Directed  by  Robert  Stevenson.  Screenplay  by 
Charles  Bennett  and  Ellis  St.  Joseph.  From  a  story  by 
Jacques  Thery  and  Georges  Kessel.  Director  of  pho- 
tography, Russell  Metty.  Art  direction,  Albert  S. 
D'Agostino,  Carroll  Clark.  Music  by  Roy  Webb. 
Musical  direction,  Constantin  Bakaleinikoff. 

Plot:  Henreid,  Free  French  flyer  and  ace 
commander  of  an  RAF  squadron,  is  shot 
down  during  a  raid  over  France  with  four 


of  his  comrades.  He  succeeds  in  getting  the 
comrades  to  Paris  and  hides  them  in  the 
ancient  sewers.  During  his  efforts  to  elude 
the  Gestapo  he  meets  and  falls  in  love  with 
Michele  Morgan,  a  cafe  barmaid,  who  helps 
him  and  his  comrades  escape  while  she  re-' 
mains  behind  to  sacrifice  her  life  for  the 
man  she  loves  and  her  country. 

Comment:  Timely  in  its  theme,  powerful 
and  persuasive,  "Joan  of  Paris"  is  destined 
to  be  rated  as  one  of  the  finer  pictures  of 
the  new  year.  It  tells  its  story  simply,  yet 
logically  and  inftuentially,  thus  imparting 
its  message  without  resorting  to  extreme 
melodramatics.  Making  her  American  screen 
debut,  French  star  Michele  Morgan  is  put 
to  a  rigid  test  in  her  first  assignment  which 
could  easily  be  overplayed,  but  she  comes 
through  triumphantly  by  performing  with 
restraint  and  deep  sincerity,  thus  proving  her 
right  to  stardom — a  right  that  should  be  hers 
as  long  as  she  is  given  parts  worthy  of  her 
talents.  Paul  Henreid  likewise  makes  his 
American  picture  debut,  although  audiences 
may  remember  him  in  "Goodbye,  Mr.  Chips" 
and  "Night  Train,"  both  made  in  England. 
In  "Joan  of  Paris"  he  is  admirably  cast  op- 
posite Miss  Morgan.  As  the  Gestapo  chief, 
Laird  Cregar  gives  another  of  his  sinister, 
spine-tingling  portrayals,  while  Thomas 
Mitchell,  as  the  priest,  lends  reverence  and 
esteem  to  his  characterization.  All  this  is 
to  the  credit  of  "Joan  of  Paris."  Weighing 
against  it  is  the  fact  that  it  depresses  with- 
out offering  a  single  moment  of  comedy  re- 
lief. Naturally,  in  this  instance,  comedy 
would  be  quite  out  of  place,  for  it  would 
detract  from  the  story's  dramatic  intensity; 
but  the  picture  may,  nevertheless,  suffer  the 
criticism  of  those  patrons  who  must  have 
a  certain  amount  of  laughter  to  be  genu- 
inely entertained,  and  they  constitute  a  large 
majority.  On  the  other  hand,  it  is  propa- 
gandistic,  and  coming  at  this  particular 
time,  should  awaken  the  average  American 
to  the  fact  that  peace  and  freedom  must  be 
won  at  any  cost.  Sell  it  on  its  timeliness  by 
tieing  it  in  with  topical  headlines;  stress  its 
new  faces,  its  romance,  suspense  and  thrills. 

Catchline:  "Bright  with  peril,  alive  with 
thrills,  vibrant  with  romance — here  is  a  com- 
pelling tale  of  France  today  that  shouldn't 
be  missed." 


Son  Of  Fury 

20th  Century-Fox  Drama  98  mins. 

(Block  No.  7— Nat'l  Release,  Jan.  30) 

AUDIENCE  SLANT:  A  full-bodied, 
vastly  entertaining  picture  for  average  audi- 
ences. 

BOX  OFFICE  SLANT:  The  novel's 
popularity,  the  name  value  of  the  principal 
players  augur  well  for  the  film's  box-office 
success. 

Cast:  Tyrone  Power,  Gene  Tierney.  George  Sand- 
ers, Frances  Farmer,  Roddy  McDowall,  John  Carra- 
dine,  Elsa  Lanchester,  Harry  Davenport,  Kay  John- 
son, Dudley  Digges,  Halliwell  Hobbes,  Marten  La- 
mont,  Arthur  Hohl,  Pedro  de  Cordoba,  Heather 
Thatcher,  Lester  Matthews,  Charles  Irwin,  Dennis 
Hoey,  Ethel  Grimes.  Robert  Greig,  Ray  Mala,  Clifford 
Severn.  Credits:  Produced  by  Darryl  F.  Zanuck. 
Directed  by  John  Cromwell.  Associate  Producer. 
William  Perlberg.  Screenplay  by  Philip  Dunne.  Based 
on  the  novel  "Benjamin  Blake"  by  Edison  Marshall. 
Director  of  photography,  Arthur  Miller.  Art  direc- 
tion, Richard  Day,  James  Basevi.  Music,  Alfred 
Newman. 

Plot:  Benjamin  Blake  suffers  cruelties  be- 
cause   of   his    doubtful   birth.    After  many 
black  and  terrible  years,  he  escapes  to  sea 
(Continued  on  Paae  10) 


HOW! 


DBOYBDGMT 
r*  BHTLES 

THE  I 
I  Boy,  Does  He  let  Go! 


•...Gangland  matching 
ffor  shotwiththe  Gestapo! 

rSTSSrloNRAD  VEIDT 
DGART  KAAREN  VERNE 


W|SSSH»BB& 

A  NEW  WARNER  BROS.  HIT.  I  A  NEW  WARNER  BROS.  HIT.  w,«,  awnrRcnN 


A  NEW  WARNER  BROS.  HIT. 

-JANE  DARWELL-  FRANK  McHUGH 
PETER  LORRE -JUDITH  ANDERSON 
Directed  by  VINCENT  SHERMAN 


Jane  DARWELL  ■  Frank  McHUGH  •  Peter  LORRE  •  Judith  ANDERSON1 

Hem  !  S.wy  v.  "■>»• 


If  you've  played  — or  are 
playing  "Maltese  Falcon", 
you  know  what  to  expect 
from  this  one  .  .  .  .  and 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


January  10,  1942 


Son  of  Fury 

(  Continued  from  Page  8) 

and  finds  wealth  and  happiness  among  the 
natives  on  a  small  island.  Then  he  returns 
to  oust  his  childhood  tormentor  from  the 
vast  manorial  estate  which  is  rightfully  his. 
This  accomplished,  he  goes  back  to  the 
island  where  the  native  girl  with  whom  he 
has  fallen  in  love  awaits  him. 

Comment:  Adventure,  romance,  intrigue, 
action — these  are  the  ingredients  that  make 
"Son  of  Fury"  a  full-bodied,  vastly  enter- 
taining picture  for  the  average  audience.  If 
it  has  a  few  implausibilities  here  and  there, 
the  critics  will  probably  find  them;  but  movie- 
goers, as  a  whole,  will  become  engrossed  in 
the  adventuresome  tale  right  from  the  start, 
and  they'll  remain  engrossed  throughout  the 
unreeling.  While  the  romantic  moments 
reveal  Tyrone  Power  as  his  feminine  ad- 
mirers like  him  best,  his  characterization  also 
calls  for  virility,  and  he  responds  with  a 
vigorous,  imaginative  performance.  As  the 
native  girl,  Gene  Tierney's  role  demands 
little  more  than  loveliness,  which  she  ably 
furnishes.  George  Sanders  convincingly  por- 
trays the  suave,  yet  merciless,  Sir  Arthur 
Blake.  Other  noteworthy  representations  are 
essayed  by  Frances  Farmer,  Roddy  Mac- 
Dowall,  John  Carradine,  Elsa  Lanchester, 
Harry  Davenport,  Kay  Johnson  and  Dudley 
Digges.  John  Cromwell  has  skillfully  di- 
rected the  proceedings,  and  Philip  Dunne's 
screenplay  adheres  closely  to  the  book.  If 
your  patrons  seek  temporary  escape  from 
unpleasant  realities,  then  this  entertaining 
adventure-romance  should  be  their  dish.  The 
popularity  of  the  novel  and  the  name  value 
of  the  principal  players  augurs  well  for  the 
film's  box-office  success.  Tieing  in  with  the 
book  and  stressing  the  audience-winning  en- 
tertainment ingredients  should  form  the  nu- 
cleus of  your  promotional  activities. 

Catchline:  "Edison  Marshall's  best-selling 
novel  comes  to  the  screen  as  the  new  year's 
first  great  thrill-packed  adventure-romance." 


Call  Out  the  Marines 

RKO  Radio  Comedy  67  mins. 

(Block  No.  4—  Nat'l  Release,  Feb.  13) 

AUDIENCE  SLANT:  (Adult)  This  com- 
edy, which  marks  the  reunion  of  McLaglen 
and  Lowe,  will  please  most  in  small  towns 
and  neighborhoods. 

BOX-OFFICE  SLANT:  Timeliness  of 
theme  and  the  reunion  should  carry  it  over 
to  excellent  grosses  everywhere. 

Cast:  Victor  McLaglen,  Edmund  Lowe,  Binnie 
Barnes,  Paul  Kelly,  Robert  Smith,  Dorothy  Lovett, 
Franklin  Pangborn,  Corinna  Mura,  George  Cleveland, 
The  King's  Men,  Six  Hits  and  a  Miss.  Credits:  Pro- 
duced by  Howard  Benedict.  Direction  and  original 
screenplay  by  Frank  Ryan  and  William  Hamilton. 
Directors  of  photography,  Nicholas  Musuraca  and 
J.  Roy  Hunt.  Special  effects  by  Vernon  Walker. 
Art  direction,  Albert  S.  D'Agostino  and  Carroll  Clark. 
Musical  direction,  Constantin  Bakaleinikoff.  Music 
and  lyrics  by  Mort  Greene  and  Harry  Revel. 

Plot:  After  all  these  years,  McLaglen  and 
Lowe  meet  again,  join  the  Marines,  try  to 
outwit  each  other.  Both,  however,  help  to 
clear  up  a  plot  involving  foreign  agents  who 
are  trying  to  steal  valuable  plans  from  the 
Navy. 

Comment:  They're  up  to  their  old  tricks 
again,  but  this  time  the  "sez  me — sez  you" 
antics  of  Victor  McLaglen  and  Edmund 
Lowe  fail  to  come  off  with  the  bang  they 
did  back  in  the  days  when  this  type  of  com- 
edy flourished.  "Call  Out  the  Marines"  is 
replete  with  slapstick  comedy  and  a  plot  that 
hangs   by   a   thread.     In   small   towns  and 


neighborhoods,  audiences  in  all  likelihood 
will  howl  with  laughter  at  the  ludicrous  situ- 
ations the  scripters  have  concocted  for  this 
occasion,  but  in  first-run  deluxe  theatres  the 
picture  is  apt  to  register  with  a  dull  thud. 
Wherever  it  plays,  however,  the  timeliness 
of  the  subject  matter  and  the  reunion  of  the 
fighting  pals  should  carry  the  picture  over  to 
excellent  grosses. 

Catchline:  "Those  fightin'  devil-dogs  are 
together  again  in  the  funniest,  scrappingest 
comedy  you  ever  saw." 


Sing  Your  Worries  Away 

RKO-Radio    Comedy  with  Music    71  mins. 

(Block  No.  4— Nat'l  Release,  Feb.  27) 

AUDIENCE  SLANT:  (Family)  This 
comedy  should  score  solidly  with  the  ma- 
jority of  movie  patrons. 

BOX-OFFICE  SLANT:  With  compara- 
tively well-known  stage  and  screen  person- 
alities and  an  appealing  title,  it  should,  with 
the  aid  of  smart  showmanship,  bring  profit- 
able returns. 

Cast:  Bert  Lahr,  June  Havoc,  Buddy  Ebsen,  Patsy 
Kelly,  Dorothy  Lovett,  Sam  Levene,  Margaret  Du- 
mont,  Morgan  Conway,  Fortunio  Bonanova,  Don 
Barclay,  Russ  Clark,  Sammy  Stein,  Alvino  Rey  and 
his  Orchestra  and  The  King  Sisters.  Credits:  Pro- 
duced by  Cliff  Reid.  Directed  by  A.  Edward  Suther- 
land. Screenplay  by  Monte  Brice.  Story  by  Erwin 
Gelsey  and  Charles  E.  Roberts.  Based  on  an  idea  by 
Charles  S.  Belden.  Director  of  photography,  Frank 
Redman.  Special  effects  by  Vernon  L.  Walker.  Art 
direction,  Albert  S.  D'Agostino.  Musical  direction, 
Constantin  Bakaleinikoff.  Music  and  lyrics  by  Mort 
Greene  and  Harry  Revel. 

Plot:  Unknown  to  down-and-out  song 
writer  Bert  Lahr  is  the  fact  that  his  cousin, 
Dorothy  Lovett,  cigarette  girl  in  the  Boat 
House  Inn,  and  himself  are  heirs  to  a 
$3,000,000  fortune.  Sam  Levene,  owner  of 
the  inn,  and  his  henchmen  try  to  prevent 
the  unwitting  couple  from  collecting,  but 
their  efforts  are  unsuccessful. 

Comment:  Most  patrons  will  be  laughing 
instead  of  singing  their  troubles  awa"  when 
this  comedy  reaches  the  nation's  theatres. 
Its  plot  is  trivial,  and  the  gags,  while  border- 
ing on  slapstick,  are  so  genuinely  funny  that 
the  most  chronic  pessimist  will  laugh  in 
spite  of  himself.  Bert  Lahr  is  practically 
the  whole  show,  for  it  is  his  actions  that 
tickle  one's  risibilities,  although  Buddy  Eb- 
sen, Patsy  Kelly  and  Sam  Levene  lend  able 
assistance.  The  fun  is  interspersed  with 
catchy  songs  played  by  Alvino  Rey  and  his 
Orchestra  and  vocalized  by  the  King  Sis- 
ters. The  picture  is  a  pleasant  surprise  and 
should  be  considered  worthy  of  good  ex- 
ploitation treatment  by  showmen  aware  of 
the  audience-winning  qualities  of  a  really 
good  comedy. 

Catchline:  "A  rollicking,  tuneful  potpourri 
of  fun  to  make  you  laugh  and  sing  your 
worries  away." 


Mad  Doctor  Of  Market  Street 

Universal  Horror  60  mins. 

(Prod.  No.  not  set— Nat'l  Release,  Feb.  27) 

AUDIENCE  SLANT:  (Adult)  Should 
prove  acceptable  for  the  horror  fans. 

BOX  OFFICE  SLANT:  Okay  for  the 
lower  half  where  chiller-dillers  are  popular. 

Cast:  Lionel  Atwill,  Una  Merkel,  Nat  Pendleton, 
Claire  Dodd,  Anne  Nagel,  Hardie  Albright,  Richard 
Davies,  John  Eldredge,  Ray  Mala,  Noble  Johnson, 
Rosina  Galli.  Al  Kikume  and  others.  Credits:  Di- 
rected by  Joseph  H.  Lewis.  Original  screenplay  by 
Al  Martin.  Director  of  photography,  Jerome  Ash. 
Art  director,  Jack  Otterson.  Associate  Producer, 
Paul  Malvern. 

Plot:  A  mad  scientist,  member  of  a  group 
of  white  survivors  of  a  shipwreck,  is  made 
ruler  of  a  tribe  of  superstitious  natives  on 
the  island  on  which  they  land.  The  natives 
believe  he  can  restore  life.  But  when  his 
mad  experiments  fail  to  hold  good  on  a 
native  who  is  drowned,  they  dispose  of  him. 

Comment:    If  your   patrons   like  chiller- 


dillers,  here's  one  that  may  please  them, 
even  though  it  probably  will  not  cause  too 
much  favorable  comment.  It's  the  kind  of 
melodrama  that  takes  one  back  to  the  old 
silent  days,  which  should  give  you  a  rough 
idea  of  the  type  of  screenfare  to  expect. 
What  it  lacks  in  story  content  is  made  up 
for  by  the  tried  and  true  hokum  and  one  of 
the  best  pieces  of  overacting,  by  Lionel  At- 
will,  ever  seen  on  the  screen.  Other  mem- 
bers of  the  cast  fill  their  assignments  ade- 
quately. In  spots  its  thoroughly  exciting, 
with  enough  suspense  here  and  there  to 
satisfy  the  horror  fans.  Distribute  heralds 
printed  to  resemble  prescription  blanks.  Sell 
it  on  the  horror  angle,  with  weird  displays, 
green  lights,  etc. 

Catchline:  "A  crazed  mind  lusting  for  the 
power  of  life." 


Right  To  The  Heart 

20th-Fox  Drama  72  mins. 

(Prod.  No.  Not  Set,  Nat'l  Release,  Jan.  23) 

AUDIENCE  SLANT:  (Adult)  A  cute 
little  picture  that  should  please  patrons  in  the 
subsequent  runs. 

BOX  OFFICE  SLANT:  Will  fill  the  bill 
on  the  lower  half  of  duals. 

Cast:  Brenda  Joyce,  Joseph  Allen,  Jr.,  Cobina 
Wright,  Jr.,  Stanley  Clements,  Don  De  Fore,  Hugh 
Beaumont,  Charles  D.  Brown,  Ethel  Grimes,  Frank 
Orth,  Phil  Tead,  William  Haade,  Spencer  Charters. 
Credits:  Directed  by  Eugene  Forde.  Screenplay  by 
Walter  Bullock.  Based  on  the  story  by  Harold  Mac- 
Grath.  Director  of  Photography,  Virgil  Miller.  Ex- 
ecutive Producer,  Sol  M.  Wurtzel. 

Plot:  A  millionaire  playboy,  who  was  a 
boxer  in  his  college  days,  goes  to  a  training 
camp  with  the  idea  of  preparing  himself  to 
take  revenge  on  a  former  welterweight  who 
flattened  him,  and  in  this  way  regaining  the 
affections  of  his  fiancee.  He  gets  his  re- 
venge, but  instead  of  trying  to  win  back  his 
fiancee,  falls  in  love  with  another  girl. 

Comment:  "Right  to  the  Heart"  might 
sound  like  an  arrow  or  a  punch,  but  in  this 
case  it's  the  latter,  and  although  it  finally 
winds  up  there,  it  has  a  tough  journey.  It's 
a  cute  little  picture  that  would  be  much  bet- 
ter with  some  additional  editing,  but  as  it  now 
stands  will  fill  the  bill  on  the  lower  half  of 
duals.  Another  thing  that  won't  help  it 
along  is  the  fact  that  the  cast  is  not  too  well 
known,  which  means  some  strong  selling  on 
your  part.  They  do  okay  with  their  assign- 
ments, especially  Brenda  Joyce,  Joseph  Al- 
len, Jr.,  Cobina  Wright,  Jr.,  and  Stanley 
Clements.  Direction  and  production  are  just 
about  average.  Sell  this  one  on  the  prize- 
fight angle,  with  the  usual  gym  equipment  in 
your  lobby.  Check  with  your  local  sports 
editor  for  his  cooperation.  Pictures  of 
champions,  past  and  present,  would  make  a 
good  display. 

Catchline:  "Revenge  was  sweet  .  .  .  but 
love  was  sweeter."  • 


A  Gentleman  At  Heart 

20th-Fox  Comedy-Drama  67  mins. 

(Prod.  No.  not  set,  Nat'l  Release,  Jan.  16) 

AUDIENCE  SLANT:  (Adult)  Your  pa- 
trons should  thoroughly  enjoy  this  enter- 
taining picture. 

BOX  OFFICE  SLANT:  With  proper  sell- 
ing, has  a  good  chance  of  hitting  the 
"sleeper"  category. 

Cast:  Cesar  Romero,  Carole  Landis,  Milton  Berle. 
J.  Carrol  Naish.  Richard  Derr,  Rose  Hobart,  Jerome 
Cowan,  Elisha  Cook,  Jr.,  Francis  Pierlot,  Chick  Chand- 
ler, Steve  G  eray,  Matt  McHugh,  Kane  Richmond,  Syd 
Saylor,  Charles  Lane,  William  Halligan.  Credits: 
Directed  by  Ray  McCarey.  Screenplay  by  Lee  Loeb 
and  Harold  Buchman.  Based  on  the  story,  "Master- 
piece," by  Paul  Hervey  Fox.  Director  of  Photography, 
Charles  Clarke.     Produced  by  Walter  Mo'-os'-n. 

Plot:  The  boss  of  a  high-powered  book- 
making  syndicate  learns  of  the  possibilities 
(Continued  on  Page  12) 


"Unit?" 


fjere  is  a  unttp  plan  in  tlje  mo^ 
tton  picture  mbustrp.  it  fjas  been 
operating  toitfi  grotoing  success 
for  siome  six  pear*.  3ts  name  is 
Republic  pictures!. 


t  ttje  enb  of  tbis  fateful  pear  of 
1941,  s(o  torn  toitf)  strifes!,  internal 
anb  external,  Republic  pictures 
finbs!  itself  m  fjappp  anb  profitable 
unitp  toitf)  12,000  exbitntor  cus 
tomers. 


fitsi  attests  to  an  unberstanbing 
of  mutuality  bettoeen  Republic, 
probucer  anb  bistributor,tf)e  exbibt= 
tor  anb  tfjat  great  American  public 
totjicf)  goes  to  tf)e  box  office  for  its 
moneys  toortb  of  entertainment 


oob  pictures  ===  goob  beal  ===  goob 
business  =  tbat's  Hmtp, 


Republic  $tcture£ 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


January  10,  1942 


A  Gentleman  At  Heart 

(Continued  from  Page  10) 
in  the  art  business.  He  gets  his  boys  to- 
gether and  with  their  help  opens  up  an  art 
gallery.  But  after  getting  cheated  in  a 
racket  he  knows  nothing  about,  he's  happy 
to  go  back  to  his  own  trade. 

Comment:  A  good  cast,  swell  script  and 
expert  direction  all  add  up  to  an  entertaining- 
picture,  the  kind  that  should  prove  a  sheer 
delight  to  any  audience.  Patrons  who  re- 
member "Tall,  Dark  and  Handsome"  are  in 
for  another  treat,  a  highly  amusing  piece  of 
screenfare.  With  a  good  campaign  it  has 
a  perfect  chance  of  hitting  the  "sleeper"  cate- 
gory. In  the  type  of  roles  best  suited  to 
their  ability,  Cesar  Romero,  Carole  Landis 
and  Milton  Berle  are  excellent,  while  J.  Car- 
rol Naish  in  a  part  that  could  be  called  a  bit, 
darn  near  steals  the  show.  Ray  McCarey's 
direction,  skillful  in  every  respect,  is  worthy 
of  a  few  good  bows.  The  picture  is  a  merry 
mixture  of  romance  and  racketeers  that  will 
play  a  merry  tune  at  your  ticket  windows.  A 
tieup  might  be  made  with  a  local  art  school 
or  art  gallery.  Have  "artist"  in  smock  and 
beret  in  your  lobby.  This  outfit  could  also 
be  used  by  your  house  staff.  If  your  local 
radio  station  carries  the  "Three  Ring  Time" 
program,  arrange  for  spot  announcements 
before  and  after  the  broadcast. 

Catchline:  "Tall,  Dark  and  Handsome 
meets  Rembrandt  .  .  .  and  a  blonde." 


Valley  of  the  Sun 

RKO-Radio  Western  80  mins. 

(Block  No.  4— Nat'l  Release,  Feb.  6) 

AUDIENCE  SLANT:  (Family)  Not  a 
"super-super,"  but  a  better-than-average 
western  that  should  be  well  received  in  av- 
erage communities. 

BOX  OFFICE  SLANT:  Should  do  ex- 
cellent business,  especially  if  exploited  in  a 
circus-like  manner. 

Cast:  Lucille  Ball,  James  Craig,  Sir  Cedric  Hard- 
wicke,  Dean  Jagger,  Peter  Whitney,  Billy  Gilbert,  Tom 
Tyler,  Antonio  Moreno,  George  Cleveland,  Hank  Bell, 
Richard  Fiske,  Indians  from  the  pueblos  of  Taos,  Santa 
Clara,  Jemes,  San  Juan,  Tesque.  Credits:  Produced 
by  Graham  Baker.  Directed  by  George  Marshall. 
Screenplay  by  Horace  McCoy.  Based  on  the  Saturday 
Evening  Post  story  by  Clarence  Budington  Kelland. 
Director  of  photography,  Harry  Wild.  Special  effects 
by  Vernon  L.  Walker.  Art  direction,  Albert  S. 
D'Agostino,  Walter  E.  Keller.  Music  by  Paul  Saw- 
tell.     Musical  direction,  Constantin  Bakaleinikoff . 

Plot:  Arrested  because  he  permitted  some 
innocent  Apache  friends  to  escape,  James 
Craig  is  pursued  by  the  Army.  At  Desert 
Center  he  meets  Lucille  Ball,  about  to  marry 
Dean  Jagger,  unscrupulous  Indian  agent. 
With  the  help  of  a  friendly  Britisher,  Sir 
Cedric  Hardwicke,  and  Peter  Whitney,  a 
simple-minded  overgrown  boy,  Crai^  fore- 
stalls the  wedding.  When  Jagger  is  captured 
by  the  Indians,  they  release  him  on  his 
promise  that  he  will  give  back  what  he  has 
taken  from  them.  Later,  Jagger  reneges, 
captures  the  chief.  The  Indians  attack  Desert 
Center,  but  when  Craig  releases  the  chief, 
the  attack  stops. 

Comment:  It  must  be  a  rule  among  pro- 
ducers now  that  whenever  a  better-than- 
average  western  is  wanted,  George  Marshall 
is  the  man  to  direct  it.  Already  to  his  credit 
are  "Destry  Rides  Again,"  "When  the  Dal- 
tons  Rode"  and  "Texas,"  each  of  which  rated 
as  rousing,  actionful  outdoor  entertainment. 
While  "Valley  of  the  Sun"  isn't  a  "super- 
super"  and  doesn't  quite  come  up  to  the 
quality  of  Marshall's  past  accomplishments, 
it  still  rises  head  and  shoulders  above  the 


ordinary  horse  opera  and  constitutes  color- 
ful, thrill-packed  screen  fare.  The  director's 
prescription  for  success,  it  would  seem,  is  to 
avoid  the  sober  and  implausible  situations 
of  the  ordinary  western  by  having  his  char- 
acters enact  their  roles  "tongue  in  cheek," 
as  it  were,  thus  giving  the  effect  that  they're 
having  just  as  good  a  time  as  the  audience. 
Even  Sir  Cedric  Hardwicke,  usually  more 
at  home  in  an  English  drawing  room  than 
in  the  middle  of  the  desert,  becomes  quickly 
acclimated  to  his  new  surroundings  and  re- 
veals apparent  satisfaction  and  enjoyment 
with  his  assignment.  And  Dean  Jagger, 
while  the  villain,  isn't  so  dastardly  that  he 
can't  be  a  good-natured,  jovial  individual 
when  the  script  demands  it.  For  that  matter, 
James  Craig,  Lucille  Ball,  Billy  Gilbert,  Peter 
Whitney,  Antonio  Moreno  and  Tom  Tyler 
all  perform  well,  as  far  as  this  type  of  pic- 
ture is  concerned.  There's  a  sizeable  public 
for  the  customary  western;  for  one  of  higher 
quality,  there  should  be  an  even  larger  audi- 
ence (and  better  pleased,  at  that).  So  go 
after  "Valley  of  the  Sun,"  concentrating  on 
action,  romance,  Indians,  outdoor  adventure. 

Catchline:  "For  super-action,  super-thrills, 
super-romance — for  a  breathless  and  exciting 
tale  of  Arizona  when  settlers  lived  in  fear 
of  Geronimo  and  hi%  apaches,  don't  miss 
this  super-western." 


Road  To  Happiness 

Monogram  Drama  84  mins. 

(National  Release,  Dec.  19,  1941) 

AUDIENCE  SLANT:  (Family)  Swell 
enjoyment  for  your  patrons  who  should  be 
favorably  impressed.  A  good  show  for  thea- 
tregoers in  any  walk  of  life. 

BOX  OFFICE  SLANT:  Good  enough 
to  top  the  bill  in  many  situations.  Certainly 
worthy  of  paying  time  in  most  spots. 

Cast:  John  Boles,  Mona  Barrie,  Billy  Lee,  Roscoe 
Karns,  Lillian  Elliott,  Paul  Porcasi,  Sam  Flint,  Bran- 
don Hurst,  Byron  Folger,  Selmer  Jackson,  Harlan 
Tucker,  Antonio  Filauri.  Credits:  Directed  by  Phil 
Rosen.  Screenplay  by  Robert  D.  Andrews.  From  the 
American  Magazine  story,  "First  Performance,"  by 
Matt  Taylor.  Director  of  Photography,  Harry  Neu- 
mann.    Produced  by  Scott  R.  Dunlap. 

Plot:  Returning  after  four  years  in  Europe 
studying  voice,  John  Boles  discovers  that  his 
wife  has  divorced  him,  married  a  wealthy 
man  and  placed  his  child  in  a  military 
school.  He  takes  the  boy  to  live  with  him 
and  in  order  to  support  him  gives  up  all 
thought  of  an  operatic  career.  He  accepts 
instead,  a  radio  job  in  a  children's  serial. 
But  his  opportunity  comes  when  the  bari- 
tone of  the  show  in  the  studio  next  to  his 
is  suddenly  taken  ill  and  he  appears  in  his 
place.  Once  heard,  his  operatic  career  is 
assured. 

Comment:  Monogram  moves  up  into  the 
big  time  with  this  well-made  piece  of  family 
entertainment,  a  good  bet  for  any  situation. 
It  brings  John  Boles  back  to  film  audiences 
which  in  itself  is  something  to  crow  about, 
and  he  delivers  a  hangup  job  both  in  his 
singing  and  acting.  The  story  is  interesting 
and  the  direction  and  production  far  above 
the  usual  product  turned  out  by  that  studio. 
Little  Billy  Lee,  remembered  for  his  excel- 
lent work  in  "The  Biscuit  Eater,"  runs  Boles 
a  close  second  for  acting  honors,  while  the 
other  members  of  the  fine  cast  are  all  per- 
fect. The  picture  is  refreshing  with  a 
sprinkling  of  comedy  woven  into  moments 
of  pathos,  adding  up  to  swell  enjoyment  for 
your  patrons  who  should  be  favorably  im- 
pressed. Phil  Rosen's  expert  direction  and 
Scott  R.  Dunlap's  neat  production  values  go 
a  long  way  in  making  the  film  first-rate  en- 
tertainment. Advertise  this  as  Boles  return 
to  the  screen  after  an  absence  of  over  three 
years.  Arrange  a  father  and  son  night.  Re- 
cordings of  Boles  songs  could  be  spotted  on 
your  local  radio  station. 

Catchline:  "With  a  song  in  his  heart. 


Arizona  Terrors 

Republic  Western  56  mins. 

(Prod.  No.  174 — National  Release,  Jan.  6) 

AUDIENCE  SLANT:  (Family)  Uncon- 
vincing story,  but  what  true  western  fan 
will  object  to  that?  The  yarn  moves  along 
and  will  please  the  bulk  of  the  confirmed 
"fightin'  and  shootin'  "  enthusiasts. 

BOX  OFFICE  SLANT:  Measures  up  to 
standard  for  the  series  and  so  may  be  ex- 
pected to  draw  up  to  the  best  marks  of  the 
Red  Barry  pictures. 

Cast:  Don  "Red"  Barry,  Lynn  Merrick,  Al  St.  John, 
Reed  Hadley,  John  Maxwell,  Frank  Brownlee,  Rex 
Lease.  Lee  Shumway,  Tom  London.  Credits:  George 
Sherman,  associate  producer  and  director.  Original 
screenplay  by  Doris  Schroeder  and  Taylor  Caven.  Pho- 
tography by  Ernest  Miller. 

Plot:  Barry  and  St.  John  get  into  the 
middle  of  a  tangle  involving  the  land  rights 
of  ranchers  in  a  section  where  the  property 
is  claimed  by  a  pretended  decendant  of  some 
Spanish  grandees  under  a  faked  land-grant 
signed  by  Charles  III  of  Spain,  no  less. 
Taxing  the  ranchers  to  poverty,  this  pre- 
tender drives  Barry  and  St.  John  to  play 
Robin  Hoods  of  the  open  spaces,  and  they 
rob  the  tax  collectors.  By  circumstance  they 
get  onto  a  train  on  which  President  McKin- 
ley  is  a  passenger,  and  tell  the  story  of  the 
oppression  to  the  Chief  Executive.  Battles 
with  the  crooks  finally  bring  peace. 

Comment:  This  is  routine  western  action 
material,  well-played  and  since  the  story 
makes  a  good  job  of  keeping  the  characters 
moving,  there's  no  complaint  admissable  as 
to  how  convincingly  the  plot  turns.  The  im- 
portant thing  is  that  the  vast  majority  of  the 
action-lovers  in  audiences  everywhere  will 
find  the  picture  entertaining  in  the  inimi- 
table "shootin'  and  fightin'  "  manner  of  series 
western  plays.  For  ballyhoo  try  the  "ghost 
rider"  scheme  of  a  cowboy  wearing  a  mask 
of  a  black- handkerchief. 


Mexican  Spitfire  at  Sea 

RKO  Radio  Comedy  73  mins. 

(Block  No.  4— Nat'l  Release,  March  6) 

AUDIENCE  SLANT:  (Adult)  Fast, 
riotous  entertainment  that  will  please  fol- 
lowers of  this  series. 

BOX-OFFICE  SLANT:  Should  equal  the 
business  done  by  its  predecessors. 

Cast:  Lupe  Velez,  Leon  Errol,  Charles  "Buddy" 
Rogers,  ZaSu  Pitts,  Elisabeth  Risdon,  Florence  Bates, 
Marion  Martin,  Lydia  Bilbrook,  Eddie  Dunn,  Harry 
Holman,  Marten  Lamont.  Credits:  Produced  by 
Cliff  Reid.  Directed  by  Leslie  Goodwins.  Original 
screenplay  by  Jerry  Cady  and  Charles  Roberts.  Direc- 
tor of  photography,  Jack  Mackenzie.  Art  direction, 
Albert  A'Agostino  and  Walter  E.  Keller.  Musical 
direction,   Constantin  Bakaleinikoff. 

Plot:  Two  rival  advertising  men  take  an 
ocean  voyage  to  land  a  contract.  When 
Lupe  discovers  the  trip  is  for  business  as 
well  as  pleasure,  she  creates  a  disturbance 
that  almost  upsets  her  husband's  plans.  How- 
ever, with  the  help  of  Errol  as  Lord  Epping, 
the  deal  goes  through  and  reconcilation  be- 
tween Lupe  and  Rogers  follows. 

Comment:  The  fifth  in  the  series  of  Mexi- 
can Spitfire  comedies,  this  new  effort  con- 
tinues the  laugh-getting  adventures  of  Lupe 
Velez  and  others  involved  with  her.  While 
Lupe  is  featured,  it  is  Leon  Errol  and  his 
inimitable  brand  of  comedy  that  provokes 
most  of  the  laughter;  his  Lord  Epping  is  an 
excellent  example  of  the  comedian's  versa- 
tility. As  a  whole,  the  picture  is  fast-moving 
and  funny,  and  -should  please  the  followers 
of  this  series.  Give  it  the  selling  activities 
that  have  proved  successful  in  putting  over 
its  predecessors,  adding  others  which  may 
be  occasioned  by  new  tieups  and  certain 
situations  in  the  picture  which  lend  them- 
selves to  special  stunts. 

Catchline:  "It's  a  deep-sea  riot  of  mirth, 
with  Whoopee  Lupe." 


January  10,  1942  SHOWMEN'S    TRADE   REVIEW  Page  13 


For  Better  Show  Selling 
Showmanalyses  Have  Appeared 
In   STR   on   Following  Pictures 

A  Bedtime  Story  Jan.  3 

Blossoms  in  the  Dust  1uly26 

Bride  Came  C.O.D  July  19 

Charley's   Aunt   Aug.  2 

Dr.  Jekyll  and  Mr.  Hyde  Sept.  6 

Feminine  Touch  Oct.  11 

Glamour    Boy   ..Dec.  6 

Here  Comes  Mr.  Jordan  Aug.  16 

Hold  Back  the  Dawn  Sept.  20 

Ice-Capades   Aug.  23 

International  Squadron  Oct.  4 

Kathleen   Dec.  20 

Lydia   Aug.  30 

Men  Tn  Her  T.ife  Nov.  29 

Moon  Over  Her  Shoulder  Oct.  18 

New  Wine  Aur.  9 

One  Foot  in  Heaven  Nov.  1 

Sundown   Oct.  25 

Suspicion   Nov.  22 

Two-Faced  Woman   Nov.  8 

Unfinished  Business   Sept.  13 

Week-F.nd  in   Havana  Sept.  27 

Young  America   Jan.  10 


'Mr.  Bug'  Previewed 
For  Key  City  Kiddies 

Something  new  in  movie  preview  audiences 
was  established  during  the  holidav  season  when 
Paramount  showed  "Mr.  Bug  Goes  to  Town," 
its  new  full-length  Technicolor  cartoon  feature 
from  the  Fleischer  Studios,  to  selected  groups 
of  children  in  a  number  of  large  cities.  Thou- 
sands of  youngsters,  chosen  from  among  thea- 
tre official's  and  newspapermen's  children,  mem- 
bers of  boys'  clubs,  orphanages  and  settlement 
houses  saw  the  screen's  first  cartoon  feature 
with  a  present  day  metropolitan  theme,  at  spe- 
cial screenings  several  weeks  in  advance  of  its 
showing  at  their  local  theatre. 

Largest  of  the  showings  took  place  in  Pitts- 
burgh, at  the  Schenley  Theatre,  for  an  audi- 
ence of  orphans  and  settlement  house  kids ;  and 
in  New  Haven,  at  the  Paramount  Theatre  when 
the  Nezv  Haven  Register  played  host  to  guests 
from  local  orphanages,  young  tenants  of  New 
Haven  housing  projects,  and  members  of  boys' 
clubs  and  newsbovs'  groups.  Each  of  these  two 
showings  drew  an  audience  of  1,500. 

Paramount  and  Warner  Bros,  were  joint 
hosts  to  500  orphans  at  the  Uptown  Theatre  in 
Philadelphia,  and  again  at  a  showing  for  chil- 
dren of  film  exhibitors  and  newspapermen  at 
the  Delaware  Theatre,  Albany.  In  Boston 
the  Herald  and  American  newspapers  spon- 
sored a  screening  at  the  Fenway  Theatre  on  the 
day  before  Christmas  for  guests  from  Hub 
settlement  houses  and  the  Burroughs  News- 
boys' Foundation,  a  famous  Boston  bovs'  or- 
ganization. Six  hundred  attended  the  Fenway 
party. 

The  Herald- American  of  Chicago  backed  a 
screening  at  the  Esquire  Theatre  in  that  city 
which  was  attended  bv  exhibitors'  children, 
newsboys  and  underprivileged  youngsters  num- 
bering 1.200.  Paramount  showed  "Mr.  Bug 
Goes  to  Town"  at  the  Colony  Theatre  in  Cleve- 
land to  an  audience  of  1,100,  made  up  of  repre- 
sentatives of  all  the  Cleveland  ornhanages.  the 
Cleveland  News  Air  Cadets  and  children  of  the 
local  newspaper,  radio  and  theatre  world.  Simi- 
lar showings  took  plare  in  Milwaukee  and  Min- 
neapolis, with  the  children  of  theatre  men  and 
motion  picture  sales  executives  as  guests. 


Two  More  Exhibitor  Forums  Set 
By  MGM  for  January  13  and  15 

Meetings  Will  Be  Held  At 
Gayoso  Hotel  in  Memphis, 
Corona  do  Hotel,  St.  Louis 


Metro-Goldwyn-Mayer  indicated  last  week  in 
a  New  Year's  statement  that,  with  the  nation 
actually  at  war,  the  public's  need  for  relaxation 
and  escape  at  the  movies  is  proportionately 
greater  even  than  in  the  months  preceding  open 
declaration  of  hostilities.  The  need  for  greater 
merchandising  effort  in  behalf  of  motion  pic- 
ture entertainment  is  likewise  greater,  according 
to  executives  of  the  distribution  department, 
than  when  the  company  inaugurated  its  series 
of  Exhibitors'  Forums  last  month.  Plans  for 
future  meetings  and  for  greater  exhibitor  assis- 
tance than  ever  before  have  been  expanded  with 
two  forums  set  for  mid-January,  and  others  to 
follow  at  short  intervals  throughout  1942. 

Encouraged  by  the  success  of  the  initial  gath- 
ering at  Columbus,  O.,  on  November  25,  H.  M. 
Richey,  assistant  to  William  F.  Rodgers,  in 
charge  of  exhibitor  relations,  announces  that 
meetings  will  be  held  at  the  Gayoso  Hotel, 
Memphis,  on  January  13  and  at  the  Coronado 
Hotel,  St.  Louis,  on  January  15. 

The  forum  at  Columbus  was  rated  as  ex- 
traordinarily successful.  At  least  250  exhibitors, 
representing  more  than  600  theatres,  spent  a  full 
day  discussing  ways  and  means  of  building  busi- 
ness at  the  box-office.  The  same  theme  will 
prevail  at  Memphis  and  St.  Louis,  with  sales 
policies,  the  consent  decree  and  other  contro- 
versial problems  strictly  out  of  order,  according 
to  Richey's  letter  of  invitation,  sent  to  almost 
1000  exhibitors  in  the  two  territories. 

Headliners  on  the  program  will  be  Joseph  X. 
Gooris,  Western  Manager  of  The  Bureau  of 
 a  


What  Are  YOU  Doing? 

Are  you  urging  your  patrons  to  take  their 
change  in  Defense  Stamps?  Other  theatres  are. 


An  Eye-Arresting  Display 

This  eye-arresting  display  in  the  Broadway  win- 
dow of  Hilton's  Clothing  Store  was  in  connec- 
tion with  the  showing  of  "You  Belong  to  Me" 
at  the  Roxy.  A  special  40x60  enlargement  and 
a  20-inch  cut-out  standee  highlighted  the  entire 
window,  arranged  by  the  Columbia  Exploitation 
Department. 


Advertising,  American  Newspaper  Publishers 
Association,  Chicago,  who  will  present  an  illus- 
trated talk  on  "Some  Broad  Principles  of  News- 
paper Advertising"  and  Besa  Short  of  the 
Interstate  Amusement  Co.,  Dallas,  Texas,  who 
will  lead  a  round  table  discussion  on  "Merchan- 
dising Junior  Features."  Mrs.  Short  was  placed 
in  charge  of  program  building  and  short  subject 
promotion  for  the  circuit  by  President  Bob 
O'Donnell  several  years  ago.  She  has  become 
a  national  figure  through  close  application  to 
her  job  of  keeping  her  organization  "shorts- 
conscious"  and  was  recently  guest  of  honor  at 
an  AMPA  luncheon  in  New  York  which  fea- 
tured a  special  short  subject  program. 

As  at  Columbus,  MGM's  exploitation  chief, 
William  R.  Ferguson,  will  talk  at  Memphis  and 
St.  Louis  about  "Exploitation  Ideas  That 
Work"  and  will  present  samples  of  the  com- 
pany's 86  Exhibitor  Exploitation  Aids. 

Another  highlight  of  both  forums  will  be  the 
address  of  Edward  Salzberg,  Bluefield,  W.  Va., 
exhibitor,  on  "Close  Public  Contact  With  Your 
Community."  Salzberg's  address  was  particu- 
larly well  received  at  Columbus  and  exhibitor 
demand  for  copies  of  his  talk  was  heavy. 

The  meeting  at  Memphis  will  be  under  joint 
sponsorship  of  MGM,  President  R.  X.  Williams 
of  the  Motion  Picture  Theatre  Owners  of  Ar- 
kansas, Mississippi  and  Tennessee,  and  M.  A. 
Lightman,  President  of  Malco  Theatres.  Ed 
Kuykendall,  President  of  the  MPTOA,  is  ex- 
pected also  to  attend  at  Memphis. 

At  St.  Louis,  Fred  Wehrenberg,  President  of 
Motion  Picture  Theatre  Owners  of  St.  Louis, 
Eastern  Missouri  and  Southern  Illinois,  is  co- 
operating with  MGM  in  encouraging  attendance 
by  exhibitors  from  that  territory.  Both  meet- 
ings will  feature  open-forum  discussions  'of 
talks  by  the  headline  personalities,  with  criti- 
cism and  suggestions  invited. 

Central  Division  Sales  Manager  John  E. 
Flynn  will  attend  the  St.  Louis  Forum  and  will 
be  guest  of  honor  at  luncheon.  Flynn  was 
formerly  district  manager  for  MGM  at  St. 
Louis,  and  will  be  making  his  first  visit  to  his 
former  territory  in  his  new  capacity  of  division 
manager. 

District  Manager  Burtus  Bishop,  Jr.  will  at- 
tend the  Memphis  meeting  and  District  Manager 
Harris  P.  Wolfberg  will  be  present  at  St.  Louis, 
his  district  headquarters.  Branch  Managers  J. 
Frank  Willingham  and  John  X.  Quinn  will  be 
in  charge  of  arrangements  at  Memphis  and  St. 
Louis  respectively,  aided  by  their  exploitation 
representatives  Todd  Ferguson  and  Irving 
Waterstreet. 

Richey  will  preside  over  both  meetings  and 
Mike  Simons  of  the  home  office  staff  will  handle 
last  minute  preliminary  details. 


Gets  High  School  Cooperation 

The  local  high  school  cooperated  with  Pete 
Nepote,  Lincoln,  Robinson,  111.,  in  an  essay  con- 
test asking:  "Do  you  agree  with  Robert  Louis 
Stevenson  in  his  work  'Dr.  Jekyll  and  Mr.  Hyde' 
that  man  in  reality  is  a  composite  of  two  indi- 
viduals— the  good  and  the  bad?"  For  the  first 
time  in  history  the  local  library  extended  coop- 
eration on  a  movie  by  proclaiming  a  Robert 
Louis  Stevenson  Week.  Nepote  also  arranged 
to  have  oldest  copy  of  the  book  in  town  auto- 
graphed by  Spencer  Tracy. 


Page  14  SHOWMEN'S    TRADE    REVIEW  January  10,  1942 

Send  the  March  of  Dimes  Over  the  Top 

Here  Are  Ideas  to  HelpYouGet  the  Money  From  Your  Community  for  Most  Worthy  Charity 


Of  all  the  worthy  charity  causes  the  motion 
picture  industry  has  been  called  upon  to  sup- 
port, "none,"  in  the  words  of  Nicholas  M. 
Schenck,  National  Chairman  of  the  Motion 
Picture  Committee  for  the  March  of  Dimes, 
"touches  the  heart  more  deeply  than  does  the 
annual  campaign  to  raise  funds  for  the  fight 
against  infantile  paralysis." 

In  the  past,  it  is  true,  motion  picture  theatres 
have  aided  the  campaign,  but  this  year,  accord- 
ing to  Mr.  Schenck,  will  mark  the  first  time  "a 
thorough  nationally  organized  drive"  has  been 
attempted. 

Elsewhere  on  this  page  you  will  find  a  pledge. 
It  is  the  hope  of  the  Motion  Picture  Committee 
that  ,-ou  and  at  least  10,000  other  exhibitors 
sign  this  pledge.  By  so  doing,  by  mapping  out 
a  campaign  that  will  bring  into  play  every  or- 
ganization and  business  enterprise  of  the  com- 
munity, by  conducting  activities  that  will  inspire 
every  man,  woman  and  child  to  contribute  to 
this  worthy  cause,  you  will  be  helping  to  fulfill 
the  hope  of  your  Committee  "that  our  industry 
will  stand  in  the  front  rank  and  make  our  Presi- 
dent proud  nf  our  group  of  workers." 

Before  the  campaign  can  be  a  complete  suc- 
cess, every  individual  theatre  manager  must  do 
his  part.  That  means  YOU !  In  this  Show- 
manalysis,  which  we  have  prepared  for  this 
special  occasion,  will  be  found  several  ideas  to 
help  you  make  the  drive  a  success  in  your  own 
communitv.  to  help  you,  above  all,  get  the 
money!  Use  it  in  conjunction  with  the  regular 
campaign  book  prepared  by  the  Committee. 

BOX-OFFICE  STUNT 

When  handing  out  the  patron's  change, 
your  cashier  might  drop  it  in  a  glassine  bag 
on  wh'ch  is  imprinted  copy  something  like 
this:  "Here's  your  change!  Watch  for  the 
March  of  Dimes  girl  in  the  lobby  and  give 
as  much  as  you  can  to  aid  the  National 
Foundation  for  Infantile  Paralysis  in  its  na- 
tionwide fight  against  this  dread  disease." 
You  can  vary  the  copv,  of  course,  to  suit 
your  own  situation,  and  also,  cards  contain- 
ing the  copy  might  be  handed  out  with  the 
change  instead  of  placing  the  change  in  a 
glassine  envelope.  How  you  do  it  is  up  to 
you,  but  do  it — get  that  money. 

FOR  THE  HOUSE  STAFF 

The  campaign  book  addresses  an  entire  page 
to  ushers,  usherettes,  projectionists,  cashiers, 
doormen  and  porters.  These  members  of  your 
house  staff  are  urged  to  take  Diamond  Jubilee 
Birthday  Cards  ai.d  have  their  friends  fill  them 
with  dimes.  When  e^ch  card  is  filled,  the  coins 
are  turned  over  to  the  theatre's  collection  box. 

To  add  zest  to  the  drive,  the  Committee  is 
offering  three  awards:  $100  Defense  Bond  to 
the  usher  who    has  filled  out  the  largest  num- 


ber of  Birthday  Cards;  $100  Defense  Bond  to 
the  booth  operator  turning  in  the  largest  num- 
ber of  filled  cards,  and  a  $100  Defense  Bond  to 
the  doorman  or  porter  or  cashier  turning  in 
the  largest  number  of  filled  cards. 

Get  the  campaign  book  and  read  Page  5  care- 
fully for  further  details,  then  post  it  where 
every  member  of  your  staff  can  see  it. 

NEWSPAPER  COOPERATION  VITAL 

On  one  or  two  occasions  in  preceding  para- 
graphs we've  mentioned  newspaper  pub- 
licity. The  importance  of  newspaper  coop- 
eration to  the  success  of  your  drive  cannot 
be  impressed  too  strongly.  Not  only  should 
as  much  publicity  as  possible  be  promoted — 
and  that  includes  editorials,  for  this  is  cer- 
tainly a  cause  which  deserves  editorial  ap- 
peals— but  efforts  should  also  be  made  to  get 
the  newspaper  to  assist  you  in  other  ways. 

For  example,  the  newsboys  might  carry 
the  Birthday  Cards  or  miniature  Wishing 
Wells  with  them  when  they  go  to  collect  for 
papers  delivered  on  their  routes.  The  pub- 
lisher might  offer  an  award  to  the  boy  making 
the  largest  March  of  Dimes  collections,  or, 
if  you  wish,  you  might  provide  the  award 
in  the  form  of  a  pass  to  your  theatre  for  a 
period  of  time  to  be  specified  by  you.  Two 
or  three  runners-up  might  receive  passes  for 
shorter  periods  of  time.  And,  of  course,  the 
boys  should  be  given  a  theatre  party  as  soon 
as  you  can  arrange  it. 

LOCAL  CLUBS  COOPERATE 

At  the  regular  weekly  luncheons  of  the  Ki- 
wanis,  Lions,  Rotary  and  other  civic  clubs, 
either  be  present  yourself  or  have  a  qualified 
representative  on  hand  to  appeal  to  the  members 
on  behalf  of  the  March  of  Dimes  campaign.  To 
grab  newspaper  publicity,  arrangements  miarht 
be  made  for  the  members  of  each  club  to  go  in 
a  body  to  your  theatre  and  make  their  contribu- 
tions. Just  imagine  a  two-column  (or  maybe 
three-column)  cut  showing  two  or  three  pretty 
girls  taking  ut>  the  collections.  Incidentally, 
you  might  decide  it  a  more  feasible  plan  to  have 
the  girls  on  hand  at  the  luncheons  to  get  the 
money.  In  any  event,  don't  permit  it  to  be 
forsrotten  that  your  theatre  is  the  hub  around 
which  this  charitable  activity  revolves. 

It  is  possible,  too,  that  the  clubs  may  aid  in 
distributing  the  Diamond  Birthday  Jubilee 
Cards,  which  you  can  order  from  the  Supplies 


Division,  National  Motion  Pictures  Committee, 
March  of  Dimes  Campaign,  Suite  173,  Hotel 
Astor,  New  York  City.  We'll  tell  you  about 
other  uses  for  these  cards  later.  But  no"r  while 
we're  on  the  subject  of  supplies,  you  can  also 
procure  coin  cans,  miniature  Wishing  Wells 
and  sashes  to  help  identify  your  collectors,  all 
from  the  same  address  given  above.  You'll 
find  these  items  illustrated  in  your  March  of 
Dimes  campaign  book. 

LET  PRETTY  GIRLS  HELP  YOU 

There's  a  suggestion  in  the  campaign 
book  that  should  be  adopted  by  every  ex- 
hibitor participating  in  the  drive:  coax  coins 
from  your  coy  customers  by  using  pretty 
girl  collectors.  As  a  means  of  getting  these 
girls,  there  is  the  Junior  League,  not  to 
mention  church  societies,  women's  clubs, 
social  groups,  sororities,  colleges,  etc.  The 
girls  should  not  be  too  young;  those  from  18 
to  25  have  a  better  approach  and  get  more 
coins.    But  be  sure  they're  pretty. 

Station  a  girl  near  the  box  office.  See 
that  as  many  as  you  think  necessary  are 
present  in  the  lobby  to  meet  the  patrons  as 
they  leave  the  theatre.  If  you  haven't  a  girl 
in  charge  of  your  check  room,  station  one 
there  to  invite  donations. 

To  stimulate  more  interest  on  the  part  of 
the  girls,  you  might  hold  a  Popularity  Con- 
test, the  winner  being  the  attractive  young 
lady  who  collects  the  largest  amount  of 
money.  Only  you  know  whether  or  not  this 
procedure  could  be  worked  out  in  vour  town 
without  causing  any  ill  feeling,  but  if  it  can, 
publicity  in  the  newspapers  will  help  insure 
the  success  of  your  drive. 

TOY  SOLDIER  RECEPTACLE 

The  Wishing  Well  lobby  receptacle  is  most 
typical  of  the  March  of  Dimes  campaign  and 
will  be  used  more  widelv  than  any  other.  But 
if  you  want  something  different,  here  is  an  idea 
worthy  of  Trour  consideration : 

Have  your  artist  make  a  large  cutout  of  "a 
toy  soldier"  on  parade,  with  red  coat,  shako, 
rifle,  etc.  The  cutout  should  be  constructed  so 
that  dimes  can  be  dropped  into  the  gun  barrel 
and  slide  on  down  into  the  handle,  which  should 
be  made  hollow  with  a  little  "door"  on  it  to  per- 
mit removal  of  collections  when  it  gets  too  full. 
The  "door"  should  be  fastened  with  lock  and 
key. 

GET  MAYOR'S  COOPERATION 

You  should  persuade  the  Mavor  to  issue 
a  proclamation  setting  aside  the  week  of 
January  22  as  March  of  Dimes  Week.  As  a 
means  of  gaining  more  attention  for  the 
drive,  you  mierht  get  him  to  select  a  com- 
mittee to  aid  you  in  whatever  activities  you 
may  undertake. 

FRATERNAL  ORGANIZATIONS 

Fraternal  organizations  could  stage  benefit 
parties  or  balls  from  which  as  much  of  the 
proceeds  as  possible  could  be  brought  to  your 
theatre  and  deposited  in  the  March  of  Dimes 
receptacle.  Here  again  is  a  good  chance  for 
newspaper  breaks. 

BIRTHDAY  BALL 

Although  the  President's  Birthday  Balls  will 
probably  be  held  in  communities  throughout  the 
country  on  January  30,  just  a  day  or  two  fol- 
lowing your  drive,  cooperate  to  the  best  of  your 
ability.  Offer  to  permit  those  who  buy  tickets 
to  the  ball  to  see  your  show  free  by  showing 
their  tickets  to  the  doorman  or  cashier.  Make 
yourself  available  to  the  local  committee  in 
making  arrangements  for  the  ball. 


SIGN  UP  TODAY  FOR  THE  1942  MARCH  OF  DIMES ! 

LOBBY  COLLECTIONS  WEEK  OF  JAN.  22 

PI  [npri      I  will  show  the  March  of  Dimes  trailer  (supplied 
L  L  U  U  L  !      aratis)  and  make  collections  in  my  lobby  the 
week  of  January  22.  Send  full  details. 

Name  

 Theatre 

City  State 

Mail  to  your  County  or  State  Chairman,  or  to  National  Chairman,  Motion 
Pictures  Committee,  March  of  Dimes,  Suite  173,  Hotel  Astor,  N.  Y.  C. 


January  10,  1942 


Dimes  'Wishing  Well'  Display 

Shown  here  is  one  of  the  Wishing  Well  displays 
used  by  Loew's  Theatres  last  year.  Surely  you 
have  a  handy-man  who  can  duplicate  the  display. 
For  March  of  Dimes  Drive  ideas,  see  opposite  page. 

Goldberg  Stages  Strong  Campaign 
In  San  Diego  for  'Citizen  Kane' 

Manager  Herb  Goldberg  of  the  Broadway 
Theatre,  San  Diego,  staged  a  far  reaching  cam- 
paign for  Orson  Welles'  "Citizen  Kane"  when 
that  attraction  played  his  city,  highlighted  by 
a  novel  radio  stunt  over  the  popular  Man  on 
the  Street  program  in  which  $2  bills  were  sold 
for  50  cents.  The  stunt  attracted  widespread 
attention  and  received  daily  radio  plugs  for  a 
week  in  advance  of  the  playdate. 

Another  phase  in  the  campaign  arranged  by 
Goldberg  was  a  novel  telegram  stunt  whereby 
all  social  clubs  were  reached  by  wire.  The  tele- 
gram w-as  to  be  accepted  at  the  box-office  for 
two  admissions,  thus  allowing  the  club  to  award 
same  as  a  door-prize  and  obtain  an  announce- 
ment for  the  theatre  to  the  membership. 

Goldberg  also  arranged  for  twelve  pretty 
girls  to  pass  out  rosebuds,  with  appropriate  tie-in 
copy  attached  to  stem,  on  busy  intersections  of 
the  downtown  district.  Two  24-sheet  posters 
were  spotted  in  prominent  downtown  locations 
and  a  double  faced  traveling  billboard  with 
sound  (carrying  pretty  girls  to  further  attract 
attention)  was  used  four  days  in  advance  of 
playdate  on  all  heavy  traffic  streets. 


SHOWMEN'S    TRADE  REVIEW 


Special  Stunts  Aid  Kennedy  to 
Exploit  'Whistling  in  the  Dark' 

A  line-up  of  special  stunts  was  planned  for 
plugging  "Whistling  in  the  Dark"  by  Manager 
R.  Kennedy  when  it  played  the  Symphony  in 
Chicago.  A  letter  was  written  to  Red  Skelton 
in  Hollywood  for  a  return  letter  from  him 
which  was  used  as  a  blowup  for  the  lobby.  A 
one-sheet  was  made  up  by  the  sign  shop  with 
a  still  photo  of  Skelton  attached,  and  copy  read- 
ing :  "1  made  the  President  laugh  at  his  Birthday 
Ball.  And  I'll  make  you  laugh,  too,  when  you 
see  my  new  picture."  This  copy  was  signed  by 
Red  Skelton. 
A  special  one-card  trailer  was  inserted  in  the 
middle  of  the  newsreel  a  week  in  advance,  imme- 
diately following  about  20  feet  of  blank  film. 
The  blank  film  was  to  start  the  audience  whis- 
tling, which  they  generally  do  when  the  screen 
goes  dark.  Then  the  trailer  came  on,  reading : 
"To  those  of  you  who  just  whistled  .  .  .  and  to 
the  rest  of  the  audience,  too  ...  let  this  be  a 
reminder  to  see  'Whistling  in  the  Dark'." 

Two  weeks  in  advance  he  mimeographed  sev- 
eral thousand  envelopes  with  copy  reading : 
"Hey,  kids  .  .  .  Here's  your  Whistle.  Now  prac- 
tice up  for  The  Big  Whistling  Contest.  To  be 
held  on  our  stage  next  Saturday.  Be  sure  to  see 
Red  Skelton  in  'Whistling  in  the  Dark'."  A 
small  tin  whistle  was  inserted  in  each  envelope, 
handed  out  to  the  kids  at  the  Saturday  matinee. 


Page  15 


Plugged  by  Western  Union 

Warner's  screen  version  of  "The  Man  Who 
Came  To  Dinner,"  starring  Bette  Davis,  Monty 
Woolley  and  Ann  Sheridan,  will  be  plugged  by 
Western  Union  in  its  offices  from  coast  to 
coast.  A  jumbo  telegram  containing  a  scene 
still,  copy  addressed  to  moviegoers  everywhere, 
and  a  plug  for  the  big  cast,  has  been  made 
available  for  theatres  and  will  be  distributed 
through  the  Warner  Exchanges.  A  space  on 
the  jumbo  telegram  allows  for  theatre  imprint. 
All  Western  Union  branch  offices  have  been 
instructed  to  post  these  theatre  imprinted  sheets 
in  a  prominent  place  in  the  office. 


Cards  for  Campfire  Girls 

One  thousand  cards  were  sent  to  local  Camp 
fire  Girls  informing  them  of  the  return  o 
Shirley  Temple,  and  5,000  blotters  were  dis 
tributed  in  the  Junior  High  Schools  as  highlights 
of  the  "Kathleen"  campaign  put  over  by  Ed 
Pentecost,  Loew's  Grand,  Atlanta. 


of 


Male  Patrons  Get  Amorous 
Messages  in  'Dawn'  Stunt 

A  unique  exploitation  stunt  was  worked  out 
for  the  engagement  of  "Hold  Back  the  Dawn" 
at  the  various  Mark  Rubinsky  Theatres  in 
Pennsylvania  by  Charlie  Poorman,  road  man- 
ager. 

For  two  days — one  week  in  advance  of  play- 
dates — an  usher  inside  the  theatre  approached 
entering  male  patrons,  whispered  "I  was  told  to 
hand  this  to  you,"  then  gave  them  perfumed 
envelopes  marked  "personal." 

Inside  the  envelope,  in  feminine  handwriting, 
was  this  message: 

"My  dearest — Remember  the  night  we 
wanted  to  'hold  back  the  dawn'?  Meet  me 
here,  please,  next  Friday  or  Saturday — 
Olivia." 

The  letter  was  imprinted  with  a  lipstick 
"kiss."  Poorman  admits  a  few  marital  argu- 
ments resulted  from  the  stunt,  but  the  manage- 
ment "smoothed  them  over."  It  all  added  up  to 
good  publicity. 


Stunt  Makes  Wire  Services 

With  gala  festivities,  Manager  Al  Reh  of  the 
Stanley,  Philadelphia,  arranged  a  lobby  attrac- 
tion for  "They  Died  With  Their  Boots  On"  that 
garnered  a  lot  of  publicity.  He  lined  up  a  Civil 
War  vet  and  one  from  the  Spanish-American 
War,  a  World  War  vet  and  a  1941  enlisted  man, 
and  presented  them  over  the  air  in  the  lobby. 
The  present-day  youthful  enlisted  man  presented 
the  American  Flag  to  the  vets  of  past  wars.  This 
stunt  made  the  wire  services  with  photos  and 
copy.  Every  patriotic  organization  in  the  city 
endorsed  the  event. 


Raise  Funds  for  Animal 

Creation  of  a  Tarzan  Club,  to  raise  funds  for 
the  purchase  of  a  new  animal  for  the  local  zoo, 
was  one  of  the  highlights  of  the  "Tarzan's 
Secret  Treasure"  campaign  put  over  by  Francis 
Deering,  Loew's,  Houston. 


Girls  on  Bikes  Plug  Film 

Twenty-five  girls  on  bicycles,  carrying  signs 
reading:  "Welcome  Back  Shirley  Temple," 
aided  the  "Kathleen"  campaign  executed  by  Sam 
Gilman,  Loew's  Regent,  Harrisburg,  Pa. 


LETTING  YOU  IN 
ON  A 
BIG 
PICTURE 


'BIG"  is  just  the  word 
FOR  Republic's  latest 
AND  greatest  hit.  "LADY  FOR  A 
NIGHT"  is  the  title,  and  the 
UNUSUAL  cast  is  headed  by 
JOAN  BLONDELL.  She  has  two 
LEADING  men  to  vie 
FOR  her  affections  - 
JOHN  WAYNE  in 
THE  kind  of  part 
HE  plays  so  well, 
AND  suave  RAY 
MIDDLETON, 
WINNING  new 
HONORS  for  his 
DRAMATIC 
PERFORMANCE. 

"LADY  FOR  A  NIGHT"  is  a  story 
OF  the  fascinating  days  when 
LIFE  along  the  banks  of  the 
MISSISSIPPI  was  an  exciting 
MIXTURE  of  romance  and 
CONFLICT.  As  the  aristocrats  of 
THE  Old  South  clash  with  the 
DARING  adventurers  who  ply  the 
RIVER,  the  result  is  a  truly 
THRILLING  struggle-especially 
WITH  glamorous 
JOAN  BLONDELL 
FOR  the  prize. 
GRACED  by  a 

.  LAVISH 
PRODUCTION  and 
ENACTED  by  a 
SUPERB  cast,  "LADY 
FOR  A  NIGHT"  is  a 

,  SURE-FIRE  hit.  In 
ADDITION  to  its  three  great  stars, 
IT  presents  such  outstanding 

'  SUPPORTING  players  as  PHILIP 
MERIVALE,  BLANCHE  YURKA, 

.  EDITH  BARRETT  and  LEONID 
KINSKY.  "LADY  FOR  A  NIGHT" 
IS  a  picture  treat  for  you. 

'  OF  course,  it's 


A  REPUBLIC  PICTURE 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


January  10,  1942 


YOUNG  AMERICA 


When  you  think  about  advertising  "Young 
America"  don't  just  pass  the  job  off  by  saying, 
"Oh  well,  this  is  another  Jane  Withers  picture 
that'll  get  by  without  me  having  to  waste  my 
effort."  True  enough,  it  is  another  Jane  Withers 
picture.  Quite  possibly  it  will  get  by  without 
much  selling  effort  on  your  part.  But  gather 
around  showmen,  and  listen:  There's  a  new 
angle  in  "Young  America," — an  angk  which, 
so°far  as  we  know,  has  never  been  touched 
by  the  movies.  And  it  concerns,  believe  it  or 
not,  over  11,664,542  people— nearly  an  army 
of  12,000,000  boys  and  girls,  men  and  women. 
Yes  the  4-H  Club— your  local  4-H  Club  and 
all  the  other  4-H  Clubs  throughout  the  coun- 
try—can and  will  help  to  put  this  picture  over 
in  a  big  way,  because  "Young  America"  is  a 
story  about  this  great  nation-wide  rural  organi- 
zation. So  mark  it  down  in  your  exploitation 
book  that  this  is  one  Jane  Withers  picture 
that's  going  to  get  more  than  just  average 
business,  one  that'll  pack  the  theatre  from 
opening  dav  to  last  if  you  get  behind  it  with 
showmanship. 

4-H  CLUBS  PRE-SOLD 

Those  12,000,000  persons  we  mentioned  in 
the  preceding  paragraph  know  all  about  "Young 
America."  Over  1,500,000  active  4-H  Club 
members  10,000,000  graduate  members,  154,542 
adult  volunteer  local  leaders  and  10,000  county 
agents  located  in  Court  Houses  in  every  county 
seat  in  America— in  fact,  everyone  now  or  ever 
connected  with  the  4-H  Clubs— has  been  pre- 
sold on  this  film.  Thus  20th  Century-Fox  has 
paved  the  way  for  you  by  (1)  sending  an  at- 
tention-getting photo  feature  to  hundreds  _  of 
farm  papers  of  every  description,  (2)  placing 
a  full-page  ad  in  the  January  1942  issue  of  the 
National  4-H  Club  News,  (3)  staging  a  pre- 
view of  "Young  America"  at  the  20th  Annual 
convention  of  the  1,500  4-H  Club  members  in 
Chicago  at  the  Hotel  Sherman  last  month.  It 
was  widely  acclaimed  by  the  delegates,  who 
heard  a  special  message  from  Jane.  The  star's 
autographed  photo  was  given  to  each  person  and 
Jane  herself  was  elected  a  life  member  of  4-H. 

Cooperation  to  all  theatres  playing  "Young 
America"  was  volunteered  by  all  members  and 
officials.  They'll  assist  in  exploitation,  in  word- 
of-mouth  publicity  that  will  get  their  friends 
and  their  families  into  theatres  to  see  the  picture. 

HOW  TO  CONTACT  4-H 

If  you  haven't  kept  up  with  4-H  activities  in 
your  county,  it's  about  time  you  became  ac- 
quainted with  the  group.  Since  the  Club  activi- 
ties are  encouraged  by  the  United  States  De- 
partment of  Agriculture  through  the  Extension 
Service,  there  are  agents  of  the  Extension  Ser- 
vice and  men  and  women  Extension  Directors 
in  every  State.  You'll  find  complete  lists  of 
these  people  in  your  press  book.  Get  in  touch 
with  them.  Also  contact  your  local  county 
agent,  for  he  has  been  instructed  to  take  an 
active  part  and  will  also  supply  you  with  the 
names  of  local  4-H  members. 

SELECT  LOCAL  CHAMPIONS 

Judgings  held  in  the  picture  might  be  used 
as  bases  for  various  competitions  to  be  spon- 
sored by  your  theatre,  with  prizes  being  pro- 
moted from  local  merchants.  You  should  con- 
sult your  county  agent,  however,  for  the  type 
of  contest  to  be  judged,  for  he  will  know  which 
has  the  most  local  interest.  And  be  sure  to 
get  newspaper  cooperation,  for  such  competi- 
tions are  worthy  of  publicity,  and  lots  of  pub- 
licity will  help  build  grosses  for  your  engage- 
ment. 

PROMOTE  4-H  EDITORIALS 

Because  it  has  special  interest  for  their  read- 
ers, "Young  America"  provides  material  for 


HaveYour  Local  4-H  Club 
Assist  You  in  Putting  Over 
This  Film  About  the  4-H 


Original  screenplay  by  Samuel  G.  Engel.  Directed  by 
Louis  King.    Executive  Producer,  Sol  M.  Wurtzel. 


publicity  stories  and  editorials  that  should 
make  editors  of  rural  newspapers  especially  re- 
ceptive. Here  again  your  county  agent  will  be 
able  to  help  you,  for  he  has  an  "in"  with 
every  editor  in  the  county. 

INITIATION  ON  YOUR  STAGE 

One  of  the  scenes  in  "Young  America"  shows 
a  4-H  initiation.  Why  not  follow  this  cue  and 
hold  an  induction  on  your  stage  Local  mem- 
bers should  go  for  the  idea  because  of  its 
publicity  value  in  their  behalf. 

THAT  WESTMORE  TIEUP 

Whenever  you  have  the  opportunity  to  tie 
in  with  Westmore  products,  take  advantage  of 


YOUNG  AMERICA 


\  Hooray  for  a 

JANE  DARWEll  •  lYNNf  ROBERTS     \hIZy  / 
WILLIAM  TRACY  ■  ROBERT  CORNEll  \hiii/ 
ROMAN  BOHNEN  \  / 


S        I        G        N        A        T    •,    U        R  E 


Ads  Have  4-H  Atmosphere 

Note  how  the  4-H  Club  atmosphere  pervades  the 
layout  shown  above.  When  the  members  in  your 
locality  see  this  and  other  ad  layouts,  they'll 
not  only  be  customers  themselves,  but  they'll 
also  bring  their  friends.  Don't  forget  the  farm 
and  school  papers  when  setting  your  ad  budget. 


it.  In  the  case  of  "Young  America,"  Jane  has 
been  photographed  using  the  products  and, 
since  appearance  is  just  as  important  to  4-H 
girls  as  it  s  for  those  in  town,  you  have  good 
reason  for  making  the  tieup.  Get  several  copies 
of  Still  No.  527-P7  from  your  nearest  20th-Fox  . 
exchange  and  use  them  for  window  and  counter 
displays  in  stores  selling  Westmore  products. 

MAKE  OPENING  4-H  DAY 

The  opening  day  of  your  engagement  should 
be  designated  as  4-H  Day  by  the  Mayor.  For 
example,  the  theatre  could  be  turned  over  to 
the  local  4-H  Club  for  that  day,  with  the 
members  appointing  their  own  manager,  assis- 
tant, publicity  agent,  cashier,  doorman,  etc.  If 
your  newspaper  covers  this  event  as  it  should, 
the  result  will  be  stories  and  pictures  which 
will  help  build  attendance  for  the  subsequent 
days  of  the  showing. 

GET  SCHOOL  COOPERATION 

Inasmuch  as  the  schools  are  always  read> 
and  willing  to  cooperate  with  the  4-H  Clubs, 
it  should  be  comparatively  easy  for  you  to  get 
them  to  work  for  you  too.  You  might  interest 
the  teachers  in  having  their  students  write 
essays  on  the  work  pf  the  4-H  Clubs,  with 
those  adjudged  best  receiving  guest  tickets.  The 
contest  should  gain  you  additional  publicity 
in  the  school  newspaper  and  also  make  possible 
a  display  in  the  schools'  main  corridors. 

REMEMBER  THE  ADULTS 

While  you're  busy  getting  the  farm  young- 
sters actively  interested  in  your  engagement, 
don't  forget  their  fathers  and  mothers.  After 
all,  farm  adults  will  also  be  interested  in  the 
picture.  Get  in  touch  with  the  local  farmers' 
organizations  and  cooperatives,  give  them  "all 
the  dope"1 about  the  picture.  They'll  help  make 
your  playdate  a  success. 

TRY  FOR  THESE  TIEUPS 

It  is  possible  to  arrange  tieups  with  Swift, 
Moline  and  Plow,  Inc.,  International  Harvester, 
Deering  and  Firestone  on  "Young  America." 
Other  leading  industrial  organizations  in  and 
around  your  community  which  have  shown  in- 
terest in  the  4-H  might  also  be  contacted  for 
cooperation.  Try  the  Hereford  Breeders  Asso- 
ciation, too,  for  this  organization  has  a  part 
in  the  picture. 

HOLD  A  4-H  NIGHT 

One  evening  during  your  engagement  should 
be  set  aside  as  "4-H  Night."  Have  your  local 
4-H  officials  help  you  make  it  possible  for  the 
entire  membership  to  attend  the  performance 
in  their  uniforms.  Because  a  parade  always  at- 
tracts a  great  deal  of  attention,  one  should  be 
planned  for  the  occasion.  In  case  the  Club 
itself  doesn't  have  a  band,  surely  there  are 
other  musical  organizations  which  could  lead 
the  parade. 

DRESS  UP  YOUR  LOBBY 

From  your  local  Club  get  some  of  the  four- 
leaf-clover  flags  and  banners  to  be  used  in 
giving  your  lobby^^^pH  atmosphere.  Hang 
them  on  your  marquee,  too.  In  advance  of 
the  opening,  your  cashier  and  ushers  (or  usher- 
ettes) could  be  attired  in  4-H  uniforms. 

4-H  RADIO  TIEUP 

Farm  families  and  4-H  Club  members  regu- 
larly listen  to  The  Farm  and  Home  Hour  as 
broadcast  via  the  Blue  Njetwork  of  the  National 
Broadcasting  Company.  Often  the  programs 
concern  4-H  Club  activities.  Therefore,  if  your 
local  station  is  an  outlet,  perhaps  you  can 
arrange  for  spot  announcements.  But  even  if 
this  is  not  the  case,  surely  the  station  is  inter- 
ested enough  in  Club  affairs  to  help  you  publi- 
cize "Young  America."  This  could  be  done 
not  only  through  spot  announcements,  but  also 
through  the  appearances  of  members  who  could 
tell  why  the  4-H  Club  is  an  important  organi- 
zation, etc.,  taking  time  out  occasionally  to  plug 
the  picture. 


THEY'RE  MARCHING 
YOUR  WAY!  LISTEN 

You're  a  hero  too,  Mr.  Exhibitor! 
The  folks  in  your  town  are  saying  it. 
There's  fighting  to  be  done  on  the  home  front — 
And  your  town  is  watching  and  cheering  you! 
They're  talking  about  your  part  in  the 
'TIGHT  INFANTILE  PARALYSIS"  campaign 
%pnsored  by  President  Roosevelt. 
Burdened  by  the  cares  of  his  office,  yet 
He  has  not  forsaken  the  little  ones  in  distress! 
Pe  proud  that  our  united  industry  has  enlisted; 
Show  the  free  trailer,  make  lobby  collections  — 
Be  with  us  the  week  of  January  22nd! 
The  folks  are  marching  your  way  because 
Yours  is  the  American  way! 

Join  today!  Write  to  MARCH  OF  DIMES,  Hotel  Astor,  N.  Y.  City 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


January  10,  1942 


Selling  the  Picture 

Hanifin  Stages  Notable  Campaign 
For  "Citizen  Kane"  at  Binghamton 

Manager  Tom  Hanifin  of  the  Strand  Theatre, 
Binghamton,  N.  Y.,  with  the  cooperation  of  Ted 
Wynn  of  RKO  Radio's  Field  staff,  staged  a 
notable  campaign  for  "Citizen  Kane"  when  that 
attraction  played  his  city.  Four  trucks,  appro- 
priately bannered  on  both  sides,  were  used  in 
advance  of  the  playdate  on  all  heavy  traffic 
streets ;  50  individually  mounted  stills  were 
used  as  displays  in  windows  of  prominent  stores 
in  the  central  part  of  town  and  6,000  heralds 
with  appropriate  tie-in  copy  were  distributed 
(house-to-house  campaign)  by  Liberty  maga- 
zine. 

Hanifin  also  tied  in  with  the  local  radio  sta- 
tion WNBF  for  spot  announcements  preceding 
the  Orson  Welles'  program  two  weeks  before 
the  playdate.  Special  "Kane"  bus  cards  were 
spotted  over  entrances  and  exits  of  the  Triple 
City  Traction  buses.  This  proved  a  successful 
medium  for  publicity  purposes  as  the  company's 
84  buses  carry  more  than  41,000  people  daily. 
The  theatre  also  stepped-up  its  newspaper  cam- 
paign with  the  Binghamton  Press  and  the  Sun 
carrying  a  generous  allotment  of  news  stories 
and  art. 


'Bedtime  Story'  Previewed  by 
Santa  Clauses  as  Publicity  Gag 


Guess  the  Lion's  Weight 

A  new  twist  on  a  stunt  in  connection  with 
MGM's  "King  Tarz"  National  Jungle  Tour 
was  used  by  Bill  Elder,  Loew's,  Indianapolis, 
when  he  got  the  local  Times  to  cooperate  with 
a  contest  asking  readers  to  guess  the  lion's 
weight.  The  contest  drew  added  attention  to 
the  caravan's  visit  through  additional  space 
given  it. 


A  jury  of  ten  Santa  Clauses  solemnly  con- 
vened recently  in  Columbia's  private  projection 
room  to  preview  "Bedtime  Story." 

Aside  from  the  fact  that  bedtime  stories  gen- 
erally come  within  the  province  of  Santa  Claus 
at  Yuletide,  Columbia  was  anxious  to  find  out 
whether  "Bedtime  Story"  was  considered  by 
Santa  Claus  to  be  a  proper  holiday  gift  for  the 
moviegoers  of  the  nation. 

Apparently,  fully  aware  of  their  great  respon- 
sibility to  gaiety  and  laughter  in  these  times,  ten 
Santa  Clauses  took  time  out  from  their  pressing 
duties  in  the  toy  shops  of  New  York's  leading- 
department  stores  to  put  their  okay  on  the 
picture. 

The  stores  represented  by  Santa  Clauses  were : 
Franklin  Simon,  Gimbel  Bros.,  Saks  34th  St., 
B.  Altman  Co.,  Arnold  Constable  &  Co.,  Bloom- 
ingdale's,  Hearn  Dept.  Store,  James  McCreery 
&  Co.,  Macy's  and  John  Wanamaker. 


Calif.  Theatre  'Broadcasts'  News 
To  Patrons  Inside  and  Out  in  Front 

Now  that  the  U.  S.  is  at  war,  it  is  more  im- 
portant than  ever  that  the  public  know  all  the 
news  that's  available  from  the  various  fronts. 

In  San  Bernardino,  Calif.,  the  California 
Theatre  management  has  worked  out  a  stunt 
whereby  every  evening  at  6  :45  the  latest  news 
is  relayed  from  Station  KFXM  to  the  theatre, 
where  it  is  "broadcast"  not  only  to  patrons  but 
also  to  people  in  front  of  the  house  by  means 
of  a  p. a.  system. 

The  newscast,  it  is  said,  is  handled  with  ail 
opening  and  closing  announcement,  "and  has 
all  the  effects  of  a  legitimate  broadcast  from  a 
radio  station."  Following  the  newscast  a  short 
trailer  is  projected.  Copy: 

"The  news  you  have  just  heard  has  come  to 
you  through  the  courtesy  of  KFXM  and  is  the 
latest  from  their  wires.  Just  another  California 
theatre  service  that  comes  to  you  every  night 
at  6  :4S." 

The  stunt  has  proved  especially  timely,  de- 
clares Manager  Charles  Long,  for  working 
people  who  have  not  had  an  opportunity  to  hear 
the  latest  news  of  the  day.  It  attracts  a  large 
throng  to  the  front  of  the  theatre.  Hot  off  the 
radio,  the  news  is  never  more  than  15  minutes 
old. 


Ties  in  With  Comic  Strip 

Tieing  the  picture  in  with  the  regular  weekly 
comic  strip  adventures  of  Tarzan,  Boyd  Fry, 
Loew's  Palace,  Memphis,  planted  a  newspaper 
contest  in  the  Commercial  Appeal  asking  readers 
to  write  "Why  I  enjoy  the  experiences  of  Tar- 
zan and  his  mates  in  the  Commercial  Appeal 
every  Sunday."  The  contest  was  open  only  to 
those  under  18  years  of  age  and  guest  tickets 
were  awarded  to  winning  entries. 


THE  THEATRE  OWNERS  0F 
NORTH  and  SOUTH  CAROLINA, 

ORGANIZED  MAY  12,  1912 

EXTENDS  TO  ALL  OF  THE  INDUSTRY  AN 
INVITATION  TO  ATTEND  THEIR  BIG  .  .  . 

30th  ANNIVERSARY  CONVENTION 

AT 

CHARLOTTE,  N.  C,  ON  JANUARY  18th  and  19th,  1942 


INC. 


30 


TH 


ANNIVERSARY 


LOTS  OF  BUSINESS 

LOTS  OF  INFORMATION 


LOTS  OF  FUN 


30 


TH 


ANNIVERSARY 


MOST  THEATRE  OWNERS  OF  NORTH  AND  SOUTH  CAROLINA  OWN  DEFENSE  BONDS 


January  10,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  19 


smu^,  <tu  Pud***  Variety  Club  J^otes 


Created  Much  Patron  Interest 

This  effective  lobby  display  was  set  up  in  the 
Warner  Theatre,  Memphis,  in  advance  of  the 
opening  there  of  Warner  Bros.'  "The  Man  Who 
Came  to  Dinner."  It  created  a  great  deal  of 
patron  interest,  prompted  an  unusual  number  of 
requests  as  to  when  the  picture  was  to  play. 

Cartoon  Coloring  Contest  Highlight 
'Dumbo'  Campaign  at  Columbus 

Manager  Harry  Schreiber  of  the  Palace  Thea- 
tre, Columbus,  Ohio,  with  the  assistance  of 
RKO-Radio  field  representative  Eddie  Rivers, 
staged  a  cartoon  coloring  contest  as  the  high- 
light of  his  campaign  for  the  Walt  Disney 
feature  '"Dumbo."  The  contest,  sponsored  by 
the  Columbus  Citizen,  ran  for  four  days  in 
advance  of  the  playdate  with  the  Citizen  fea- 
turing all  cartoons  submitted.  Fifty  dollars  in 
cash  prizes  plus  theatre  tickets  were  awarded 
the  winners. 

Another  phase  in  Schreiber's  go-getting  cam- 
paign was  the  special  Orphan's  "Dumbo" 
Christmas  Party  with  the  Columbus  Dispatch 
playing-up  the  charity  screening  in  all  its  edi- 
tions, thereby  giving  extra  ad  space  to  the 
theatre  and  the  attraction.  Following  the  screen- 
ing refreshments  were  served  in  the  lobby  and 
afterwards  school  buses  returned  the  children 
to  the  orphanage.  Schreiber  also  tied-in  with 
Liberty  magazine  for  the  distribution  of  6.000 
'Dumbo  Kiddie  Play  Books"  carrying  appro- 
priate copy  announcing  the  attraction,  theatre 
and  plaj'date. 

Window  displays  were  arranged  with  Hea- 
ton's  local  music  shop,  featuring  the  hit  tunes 
from  the  film  and  the  theatre  stepped  up  its 
newspaper  advertising  with  the  CoIu)nbus  Star, 
using  a  generous  allotment  of  art  and  text. 


'Woman  of  Year'  Serialization 
Promoted  by  New  York  Post 

With  promotional  ads  on  page  one,  truck 
cards  and  other  accessories,  the  New  York 
Post  recently  launched  publication  of  the  "Wo- 
man of  the  Year"  serial  based  on  the  Spencer 
Tracy-Katharine  Hepburn  co-starring  picture. 
The  story,  which  appears  in  10  daily  install- 
ments, with  illustrations,  is  that  submitted  to 
MGM  in  short  story  form  by  Ring  Lardner. 
Jr.,  and  Michael  Kanin,  and  which  was  pur- 
chased by  the  company  for  $111,000. 

Ballyhoo  in  The  Saturday  Evening  Post. 
which  just  concluded  a  five-installment  biogra- 
phy of  Miss  Hepburn,  and  columnar  comment 
are  capitalized  on  by  the  Post  in  building  up 
the  "Woman  of  the  Year"  serialization. 


Old  Jaloppy  Attracts  Attention 

"This  car  for  sale — Need  cash  to  see  'Lady 
Be  Good'"  was  the  sign  used  on  an  old  jaloppy 
sent  through  Bedford,  Ind.,  streets  by  C.  R. 
Hughes,  Von  Ritz,  as  part  of  his  campaign  for 
the  musical.  He  also  landed  a  "Girl  and  Her 
Dog"  contest  in  the  local  newspaper. 


Tent  No.  1— Pittsburgh 

Hiller,  New  Chief  Barker,  Gets  Tent 
Off  to  Flying  Start  tor  New  Year  ot 
Activity;  McGreevey  on  the  Mend 

The  new  year  got  off  to  a  big  start  at  Tent 
No.  1  under  the  piloting  of  Joe  Hiller,  newly 
elected  Chief  Barker  of  this  tent.  Mr.  Hiller's 
first  official  act  was  to  arrange  a  New  Year's 
Eve  party  and  the  turnout  broke  all  existing 
records.  The  Club  was  decorated  appropriately 
for  the  occasion  with  horns,  hats  and  noise 
makers  for  the  members  and  guests. 

Plans  for  the  coming  year  indicate  that  Joe 
will  live  up  to  his  reputation  of  the  past  as 
being  the  most  charitable  minded  man  in  show 
business.  He  has  already  scheduled  several 
tentative  charity  shows  at  the  various  children's 
homes  as  well  as  Aspinwall  Veteran's  hospital. 

Current  plans  indicate  that  Hiller  and  his 
crew  will  have  a  record  breaking  year. 

Friends  will  be  glad  to  learn  that  John 
McGreevey,  of  the  Harris  Amusement  Com- 
pany and  one  of  the  outstanding  members  of 
Tent  No.  1  is  well  on  the  way  to  recovery 
after  a  serious  illness. 

The  roster  of  Tent  No.  1  boasts  the  names 
of  the  entire  cast  of  Hellzapoppin  this  week 
along  with  visitors  from  Columbus  Tent,  Phila- 
delphia Tent  and  Hollywood. 

Retiring  Chief  Barker  C.  C.  Kellenberg  is  to 
be  congratulated  for  his  excellent  record  dur- 
ing 1941.  He  has  really  set  a  goal  for  Joe 
Hiller  to  shoot  at. 


Tent  No.  5— Detroit 

New  Year's  Event  Extra-Colossal; 
Barkers  Prove  They're  Taking  Part 
in  Nation's  Crisis  Seriously;  John 
Howard  Record  of  Achievement 

Big  event  of  the  week  was  the  extra-colossal 
celebration  of  New  Year's  Eve  at  Detroit  Vari- 
ety Club.  Event  was  an  all-night  affair,  with 
Variety  holding  forth,  like  Detroit  night  spots, 
till  the  dawn  on  this  occasion. 

Noisemakers,  special  favors,  and  added  at- 
tractions for  the  evening  were  arranged  by 
Wade  Allen,  veteran  entertainment  chairman. 
Dave  Diamond  and  his  band  furnished  music. 

Guests  of  the  evening  included  practically  all 
the  notables  of  Film  Row  at  some  time  or 
other.  Many  came  early  to  wish  the  New  Year 
in,  others  came  late,  after  celebrating  at  pri- 
vate parties  elsewhere  or  making  the  rounds 
of  sundry  high  spots. 

Note  of  seriousness  was  observed  here,  with 
a  number  of  guests  in  uniform  present.  Detroit 
Barkers  are  taking  their  obligations  in  the  na- 
tion's crisis  seriously,  and  moves  to  co-operate 
with  the  definite  plans  now  taking  shape  in 
show  business,  locally  and  nationally,  are  being 
quietly  discussed,  with  this  Tent  through  its 
membership,  destined  to  take  an  important  part. 

Opening  of  the  new  year  marks  the  official 
retirement  of  John  Howard  as  Chief  Barker, 
after  one  of  the  livest  and  most  successful 


administrations  in  years.  Much  of  the  credit 
goes  to  Howard's  own  initiative,  with  the  loyal 
aid  and  co-operation  of  many  other  barkers. 
The  successful  golf  tournament  was  his  own 
outstanding  achievement.  Howard  is  former 
Variety  national  champion,  but  he  has  been  a 
guiding  spirit,  although  choosing  to  remain  offi- 
cially somewhat  out  of  the  limelight,  in  such 
other  big  affairs  as  the  All-Industry  Outing 
and  the  Alec  Templeton  Concert. 


Tent  No.  19— Baltimore 

January  12  Date  Set  for  Induction  of 
Officers  at  Club  Headquarters;  Eddie 
Sherwood  Feted  by  Barkers 

Induction  of  the  new  officers  of  the  Tent 
has  been  set  for  Monday  night,  January  12th. 
The  event  will  be  fittingly  marked  at  the  gath- 
ering to  be  held  at  Club  headquarters  atop  the 
Stanley  Theatre. 

Eddie  Sherwood,  who  was  transferred  to 
Cleveland  by  ASCAP  will  be  honored  at  a 
testimonial  Dinner  at  the  Lord  Baltimore  Hotel 
Friday  night.  The  affair  was  arranged  as  soon 
as  Eddie  announced  that  he  was  taking  his 
leave  of  Baltimore  under  orders  from  his  out- 
fit. The  affair  was  set  to  be  completely  stag — 
and  informal.  Sherwood  was  one  of  the  origi- 
nal members  of  the  Baltimore  Variety  Club 
and  he  has  been  a  member  of  the  board  of  gov- 
ernors since  the  Tent's  inception. 

He  will  be  remembered  as  the  real  life  of 
many  an  event  at  which  he  scored  as  master 
of  ceremonies,  as  well  as  a  great  guy.  popular 
with  all  Barkers. 


Tent  No.  23— Boston 

Paul  Baron  Member  of  Board;  Levine, 
Joe  Cifre  and  Masters  Given  Vote  ot 
Thanks;  Funds  for  Camp  Edwards 

At  a  directors  meeting  at  the  Statler  Hotel 
presided  over  by  Chief  Barker  M.  J.  Mulli.i  it 
was  announced  that  Paul  Baron  was  a  new 
member  of  the  board  of  directors. 

A  vote  of  thanks  was  extended  to  Abe  Levine 
for  his  extremely  successful  Chairmanship  of 
the  Committee  in  charge  of  the  Variety  Club's 
night  at  the  IceCapapades  .  .  .  also,  to  Louis 
Klebenov  for  the  fine  work  which  he  has  been 
doing  in  providing  candy  and  refreshments  to 
the  inmates  of  the  various  hospitals  where  we 
show  our  free  movies. 

A  vote  of  thanks  was  also  extended  to  Joe 
Cifre  for  his  unselfish  efforts  in  distributing  the 
films  which  were  shown  at  the  various  hospitals 
at  the  rate  of  one  show  a  night  for  the  entire 
past  year  .  .  .  and  to  Morris  Masters  for  his 
cooperation  with  Joe  Cifre  in  this  work. 

Another  item  voted  upon  was  the  suggestion 
that  we  appropriate  between  $500  and  $700  to 
furnish  three  recreation  rooms  at  Camp  Ed- 
wards. The  motion  was  passed  and  Chief 
Barker  Mullin  and  a  committee  of  one  will  take 
all  necessary  action. 


UNITED  STATES  DEFENSE  BONDS 
AND  STAMPS 

Buy  Them  Yourself.  Encourage  Your  Employes 
to  Buy  Them.  Make  Your  Theatre  a  Part  of 
America's  Fight  for  Freedom  by  Selling  Bonds 
and  Stamps  in  Your  Lobby. 


Page  20 


SHOWMEN'S   TRADE  REVIEW 


January  10,  1942 


STR  West  Coast  Offices         Guaranty  Building         6331  Hollywood  Blvd.        Hollywood,  Calif.        Telephone,  Hollywood  1390 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Welles  Sets  'Journey';  Warners  Switch  Flynn  Schedule,- 
Fay  McKenzie  in  Fourth  Autry;  Cline  Megs  U  Musical 

Orson  Welles  will  make  "Journey  Into  within  the  next  two  weeks.  The  whodunit 
Fear"  as  his  next  RKO  production  to  follow  will  co-star  William  Gargan  and  Margaret 
"The  Magnificent  Ambersons."  Ruth  War-  Lindsay  with  Charley  Grapewin  and  James 
rick  has  been  assigned  the  feminine  lead.  Burke.    James  Hogan  will  direct  from  the 

Eric  Taylor  screenplay. 


Director  Irving  Cummings  has  added 
James  Gleason  to  the  cast  of  "My  Gal  Sal," 
his  current  20th  Century-Fox  production 
which  stars  Victor  Mature,  Rita  Hayworth 
and  Carol  Landis.  In  addition,  Cummings 
has  Ted  North,  Roseanne  Murray,  Robert 
Lowery  and  Dorothy  Dearling,  four  younger 
players,  in  the  cast. 


Parts  of  Samuel  Bronston's  "British  For- 
eign Legion"  will  be  actually  photographed 
in  North  Africa,  according  to  the  producer. 
Bronston  is  sending  writer  Burnet  Hersey  to 
assemble  a  camera  crew  in  London  for  the 
work,  which  will  take  place  in  the  Libyan 
desert. 


"Desperate  Journey"  will  replace  "Gentle- 
man Jim"  on  Warner  Bros,  schedule  as  the 
next  starring  vehicle  for  Errol  Flynn.  Cast 
of  the  new  picture,  which  Raoul  Walsh  will 
direct,  includes  Kaaren  Verne,  Raymond 
Massey  and  Jack  Carson. 

Producers  William  Pine  and  William 
Thomas  have  announced  "Wrecking  Crew," 
starring  Richard  Arlen,  as  their  next  pro- 
duction, following  completion  of  "Wildcat." 
Joyce  Matthews  is  being  tested  for  the  femi- 
nine lead,  opposite  Arlen. 


Fay  McKenzie  draws  the  feminine  lead 
in  "Dusk  on  the  Painted  Desert,"  next  Gene 
Autry  starrer  at  Republic.  This  is  Miss  Mc- 
Kenzie's  fourth  successive  lead  with  Autry. 
William  Morgan  will  direct. 


Joyce  Compton  and  Neil  Hamilton  were 
signed  for  the  leading  roles  in  "Truth  Takes 
a  Holidav,"  which  B.  B.  Ray  will  produce 
for  PRC. 


George  Raft  goes  over  to  Universal  for 
the  lead  in  a  modernized  version  of  "Broad- 
way," which  William  Seiter  will  direct  for 
Producer  Bruce  Manning. 


Producer  Larry  Darmour's  next  in  the 
"Ellery  Queen"  series  will  be  based  on  "The 
Good  Samaritan,"  and  is  scheduled  to  roll 


Enjoying  the  View 


Leading  lady  Marjorie  Woodworth  and  Director 
Hal  Roach,  Jr.,  view  a  location  site  for  action  in 
the  Hal  Roach  comedy,  "Dudes  Are  Pretty 
People,"  for  United  Artists  release. 


Director  Al  Santell  will  use  the  Kalani 
Brothers,  Polynesian  depth  swimmers  and 
divers,  for  underwater  sequences  in  MGM's 
"Pearl  of  Paradise."  Exhibition  swimmers 
were  originally  brought  to  this  country  for 
the  San  Francisco  Exposition. 


Edward  Cline  draws  the  directorial  assign- 
ment on  Universal's  "Wake  Up  and  Dream," 
Gloria  Jean-Andrews  Sisters  feature.  Cam- 
era work  is  scheduled  to  start  within  the 
next  week.  David  Holt  gets  the  juvenile 
lead  in  the  picture. 


Rewarded  with  her  second  leading  role 
in  less  than  three  months,  Adele  Mara  was 
assigned  the  feminine  lead  opposite  Chester 
Morris  in  Columbia's  "Alias  Boston  Blackie," 
under  the  direction  of  Lew  Landers.  Form- 
erly featured  with  Xavier  Cugat's  orchestra, 
Adele  recently  appeared  opposite  Joe  E. 
Brown  in  "Shut  My  Big  Mouth." 


Republic  has  engaged  sixteen  feminine 
dancers  for  "Sleepytime  Gal,"  current  Judy 
Canova  starrer  which  Albert  Rogell  is  di- 
recting. 


Gail  Patrick  has  been  signed  by  Boris 
Morros  and  S.  P.  Eagle  for  a  featured  role 
in  one  of  the  episodes  of  "Tales  of  Man- 
hattan." The  picture  resumed  production 
at  20th  Century-Fox  last  week.  Miss  Pat- 
rick appears  in  the  Ginger  Rogers-Henry 
Fonda  sequences. 


Betty  Brewer,  who  has  been  on  loan  to 
Warner  Bros,  for  two  assignments,  returns 
to  her  home  lot,  Paramount,  for  "Mrs.  Wiggs 
of  the  Cabbage  Patch." 


Producer  Harry  Sherman  expects  to  assign 
writers  this  week  to  prepare  a  script  on 
"Pahaska,"  story  of  Buffalo  Bill,  for  future 
production  as  a  special.  Sherman  has  owned 
the  property  for  several  years  and  is  pen- 
cilling in  Joel  McCrea  as  a  possibility  for 
the  title  role. 


Jerry  Brandt  Returns 

Jerry  Brandt  returned  from  New  York  to 
make  immediate  plans  for  the  filming  of  "Scat- 
tergood  at  the  Races"  for  RKO.  Associate  pro- 
ducer Frank  Melford  has  been  scouting  locations 
for  the  past  week  for  backgrounds. 


Look's  Like  All  Goes  Well 

wm    \  ~ 

€  ..  1 


B.  G.  DeSylva,  executive  producer  (right)  visits 
Director  Mitchell  Leisen  and  Rosalind  Russell 
on  the  set  of  "Take  a  Letter,  Darling,"  the  Para- 
mount feature  in  which  Miss  Russell  co-stars 
with  Fred  MacMurray. 


HOLLYWOOD 
STUDIO 
ROUND-UP 

Not  many  picture  before  the  camera  at  the 
different  studios  right  now,  for  only  seven 
new  ones  were  started  this  week: 

COLUMBIA 

HIGHLY   IRREGULAR— Principals:   Joan  Bennett. 
Franchot  Tone.    Director,  Richard  Wallace. 
ALIAS    BOSTON    BLACKIE — Principals :  Chester 
Morris,    Richard   Lane,    George   E.    Stone.  Director, 
Lew  Landers. 


MONOGRAM 

MR.  WISE  GUY— Principals:  East  Side  Kids,  Joan 
Barclay,  Ann  Doran.    Director,  William  Nigh. 


20TH  CENTURY-FOX 

TEN  GENTLEMEN  FROM  WEST  POINT— Prin- 
cipals :  John  Payne,  Maureen  O'Hara,  George  Mont- 
gomery, Laird  Cregar.  Director,  Henry  Hathaway. 
HEARSES  DON'T  HURRY— Principals :  Ricardo 
(  ortez.  Sheila  Ryan,  Joseph  Allen,  Jr.  Director,  W. 
Zolly  Lerner. 

SUNDOWN  JIM— Principals:  John  Kimbrough,  Ar- 
leen  Whelan,  Virginia  Gilmore.  Director,  James  Tin- 
ling. 


WARNER  BROTHERS 

ESCAPE  FROM  CRIME — Principals:  Humphrey 
Bogart,  Brenda  Marshall,  Richard  Travis.  Director, 
Lew  Seiler. 


Gehrig  Picture  Gets  Title 

Samuel  Goldwyn  has  chosen  the  title  "The 
Pride  of  the  Yankees"  for  his  production 
based  on  the  life  of  Lou  Gehrig,  which  will  star 
Gary  Cooper  in  the  title  role.  Filming  is  sched- 
uled to  start  about  February  1,  with  Sam  Wood 
directing. 


Oakie  Now  10-percenter 

Jack  Oakie  has  placed  under  contract  and 
will  personally  sponsor  the  screen  career  of 
Joey  Labord,  son  of  the  couple  known  in  vaude- 
ville as  Labord  and  Chase. 


January  10,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


Another  Barrymore 


Blaf'kstone  Studios 


Diana  Barrymore  has  been  signed  by  Universal 
for  one  of  the  top  roles  in  the  forthcoming  pro- 
duction of  "Eagle  Squadron,"  which  Walter 
Wanger  will  produce.  Arthur  Lubin,  the  studio's 
top-money  director  of  the  Abbott  and  Costello 
hits,  has  been  assigned  to  handle  the  megaphone. 

WANDERING 

AROUND 
HOLLYWOOD 

uutU  the  "QlcUUne*" 


Who  said  it  can't  be  done?  Ernst  Lubitsch 
shattered  all  precedent,  past  and  present,  by 
finishing  production  of  "To  Be  Or  Not  To 
Be"  ahead  of  schedule  and  about  $100,000 
under  its  assigned  budget  .  .  .  and  that's 
news,  brothers. 


While  on  the  subject  of  schedules,  the  20th 
Century-Fox  screenings  for  the  trade  press; 
picture,  feed-bag,  picture,  is  becoming  very 
popular.  If  it  keeps  up,  they  will  be  calling 
us  the  "eating"  instead  of  working  press. 


We're  wondering  what  happened  to  that 
brain-wave  of  Columbia's  to  co-star  the  Marx 
Brothers  and  the  Ritz  Brothers  in  a  super- 
epic  to  end  all  super-epics.  Still  sounds  like 
a  swell  idea  ...  a  new  ulcer  developer  for 
any  director  in  town. 


The  on-again-off-again  Academy  Awards 
Dinner  is  on-again  .  .  .  which  is  exactly  what 
it  should  be.  Present  plans  call  of  the  shindig 
to  be  tied  up  with  the  War  Activities  Com- 
mittee with  Wendell  Willkie  as  honor  guest, 
and  the  news  of  the  Awards  broadcast  to 
the  nation.   Nice  going,  gentlemen. 


First  issue  of  "Gentleman,"  forthcoming 
national  magazine,  will  carry  a  by-line  ar- 
ticle by  MGM  Director  Richard  Thorpe,  on 
clothes  eccentricities  of  various  Hollywood 
male  stars,  when  it  hits  the  stand  in  Febru- 
ary. After  megging  the  last  four  "Tarzan" 
pictures,  Thorpe  should  know  what  the  well- 
dressed  man  should  wear. 


If  you  took  a  poll  of  extra  talent  in  Holly- 
wood on  whom  they  consider  the  most  con- 
siderate director,  Irving  Cummings  would 
win  hands  down  .  .  .  and  that  also  goes  for 
the  top  players  too. 


Did  you  know  that  Roy  Del  Ruth  has  one 
of  the  most  extensive  libraries  in  the  coun- 
try on  the  subject  of  fencing;  and  that 
Scenarist  Virginia  Van  Upp  was  once  a  child 
star?  We  didn't,  but  Dave  Epstein  says  so 
.  .  .  and  Dave  is  right  most  of  the  time. 


Kalmenson  Arrives  for 
Studio  Conferences 

Ben  Kalmenson,  Warner  Bros,  general  sales 
manager,  arrived  early  this  week  for  confer- 
ences with  J.  L.  Warner  and  other  studio 
executives  on  current  releases  and  alignment 
of  coming  product. 

This  is  the  first  visit  of  Kalmenson  to  the 
studio  since  his  elevation  to  sales  manager  post 
a  few  weeks  ago.  He  has  been  with  the  com- 
pany since  1927  in  various  positions  in  the  sales 
department  and  as  booker. 

First  task  on  present  trip  to  coast  is  com- 
pletion of  plans  for  opening  of  "Captains  of  the 
Clouds,"  scheduled  for  February  4.  He  will 
also  view  special  trailer  made  for  the  subject, 
said  to  be  the  most  unusual  in  the  history  of 
the  company. 

On  the  return  trip  to  his  New  York  Head- 
quarters Kalmenson  will  visit  exchanges. 


Chaplin  Plans  New  Buildings 

Chaplin  Studios  will  be  closed  as  soon  as 
scoring  on  "The  Gold  Rush"  is  completed  to 
permit  the  erection  of  additional  sound  stages, 
film  vaults  and  a  new  laboratory-cutting  room. 
In  addition  to  dubbing  "The  Gold  Rush,"  the 
studio  is  also  preparing  "The  Lady  Killer"  for 
early  production.  New  Buildings  are  under- 
stood to  be  a  signal  of  Chaplin's  increased 
production  for  United  Artists. 


Denning  Tops  "Wake  Island" 

Richard  Denning,  who  has  just  completed  the 
leading  role  opposite  Dorothy  Lamour  in  Para- 
mount's  Technicolor  production,  "Maylaya," 
will  have  one  of  the  top  spots  in  "Wake  Island," 
Paramount's  forthcoming  production.  W.  R. 
Burnett  is  currently  writing  the  screenplay  for 
this  epic  of  Marine  heroism. 


DURANTE  at  his  Best 

in  another  Astor 

STREAMLINER-  (Screen  Time — 71  Min.) 


Now—  Ready —Now 

NEW  STREAMLINED  PRINTS  IN  ALL 
ASTOR  EXCHANGES 
EVERYWH  ERE 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


January  10,  1942 


Dates  Shown  Are  Release  Dates 

1       This  department  is  primarily  intended  to  convey  im-  1 
1    portant  information   regarding  product  on  which  no  1 
1    press  book  or  ad  material  are  available.    Showmen  1 
I    who  run  pictures  pre-release  will  find  it  a  valuable  1 

MYSTERY  OF  MARIE  ROGET  (Univ.) 
Drama.  Principals:  Patric  Knowles,  Maria 
Montez,  Nell  O'Day,  Marie  Ouspenskaya, 
John  Litel,  Eddie  Norris.  Plot:  The  disap- 
pearance of  a  popular  musical  comedy  star 
creates  quite  a  stir  in  Paris.  The  police  iden- 
tify a  body  found  in  the  Seine  as  the  girl. 
This  is  dispelled  when  the  girl  herself  shows 
up  and  when  she  and  the  man  her  sister 
is  to  marry  are  caught  trying  to  kill  the 
sister,  the  case  becomes  more  complicated. 
However,  everything  is  cleared  up  when 
the  body  is  identified.  Director,  Phil  Rosen. 


EQUIPMENT  WANTED 


PROJECTORS,  16  mm.  or  35  mm.  Give 
age,  condition,  lowest  price,  first  letter.  Box 
546,  Showmen's  Trade  Review,  1501  Broad- 
way, New  York  City. 


GOOD  used  one  sheet  chromium  frames, 
Stereoptican  Rewinds,  Curtain  15  x  26  ft,  Car- 
pet, Outside  Speaker  Horn,  Film  splicer.  Ben 
Brinck,  West  Point,  Iowa. 


NEW  EQUIPMENT 


BEAUTIFULLY  ENAMELLED  GLASS- 
INE  ADMISSION  PLAQUES— 8"  x  10" 
with  hoops,  lettered  any  two  prices.  ADULTS 
and  CHILDREN  including  DEFENSE  TAX. 
Absolutely  indispensable,  only  $1.49.  Immedi- 
ate Delivery.  S.O.S.  CINEMA  SUPPLY 
CORP.,  636  Eleventh  Ave.,  New  York  City. 


PRICES  WAY  DOWN— Exciter  lamps  32c ; 
1000  thumb  tacks  74c;  sprocket  pullers  and  pin 
pushers  95c;  50  slide  mats  84c;  Big  discounts 
on  Powers  and  Simplex  parts ;  Write  for  bar- 
gain bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 


PRINTING 


THEATRE  BLOWUPS— Beautiful  hand- 
colored  displays  at  same  low  prices.  Stites 
Portrait  Co.,  Shelbyville,  Ind. 


SOUND  EQUIPMENT 


"FILM  SALESMEN  SAY  IT'S  EQUAL 
TO  ANY,"  writes  Jim  Huckleberry,  Otterbein, 
Indiana.  "S.O.S.  SOUND  DELIVERING 
100%."  Trade  your  antiquated  outfit  now  for 
1942  Sound  System,  $282.00  up,  $2.50  weekly. 
S.O.S.  CINEMA  SUPPLY  CORP.,  636 
Eleventh  Ave.,  New  York  City. 


ALL  STANDARD  MAKES  16  mm.,  35  mm. 
Portables,  $59.50  up.  RCA,  Holmes,  Bell  & 
Howell,  Simplex,  Western  Electric,  Victor 
Animatograph,  DeVry.  Terms,  too.  S.O.S. 
CINEMA  SUPPLY  CORP.,  636  Eleventh 
Ave.,  New  York  City. 


GHOST  OF  FRANKENSTEIN  (Univ.) 
Horror.  Principals:  Sir  Cedric  Hardwicke, 
Lionel  Atwill,  Ralph  Bellamy,  Bela  Lugosi, 
Evelyn  Ankers,  Lon  Chaney,  Jr.  Plot:  The 
monster  is  found  by  Bela  Lugosi  in  the  pits 
of  the  Frankenstein  castle.  His  electrical 
life  fluid  has  been  dissipated,  so  Lugosi 
seeks  out  the  doctor  son  of  the  infamous 
creator  and  threatens  to  expose  him  unless 
he  gives  life  to  the  Monster.  But  he  and 
his  instrument  of  evil  perish  in  the  fire  set 
for  the  doctor,  after  he  refuses  to  grant  the 
request.   Director,  Erie  C.  Kenton. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 


THEATRE  PREMIUMS 


INCREASE  ATTENDANCE  AT  YOUR 
JUVENILE  MATINEES.  Use  comic  maga- 
zines as  premiums.  We  can  supply  these  in 
large  or  small  quantities,  new,  late,  complete 
copies,  publishers'  remainders  and  overprints,  at 
lowest  prices.  Representatives  wanted.  Thea- 
tre &  Radio  Adv.  Co.,  154  Maiden  Lane,  N.  Y.  C. 


USED  EQUIPMENT 


SOLID  ALUMINUM  ENCLOSED  RE- 
WINDERS,  AUTOMATIC  TRIPPER,  origi- 
nally $135.00.  CLOSING  OUT,  less  motor 
$24.50;  with  motor  $29.50.  S.O.S.  CINEMA 
SUPPLY  CORP.,  636  Eleventh  Ave,  New 
York  City. 


EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 


ANNUAL  INVENTORY  SALE,  JANU- 
ARY ONLY— Soundheads,  $9.95;  Amplifiers, 
$4.95;  Reflector  Arcs,  $39.50;  1000  Watt  Spot- 
lamps,  $12.95;  Cushion  Seats,  39c;  Mazda 
Lamphouses,  $19.50.  Ask  for  lists.  S.O.S.  CIN- 
EMA SUPPLY  CORP,  636  Eleventh  Ave, 
New  York  City. 


START  THE  YEAR  RIGHT— Strong 
lamphouses,  $65.00 ;  Operadio  double  channel 
amplifier,  perfect,  $55.00 ;  Reconditioned  guar- 
anteed Powers  mechanisms,  $54.50.  STAR 
CINEMA  SUPPLY  CO,  440  West  45th  Street, 
New  York  City. 


SOUTH  OF  SANTA  FE  (Rep.)  Western. 
Principals:  Roy  Rogers,  George  Hayes,  Linda 
Hayes,  Paul  Fix,  Sons  of  the  Pioneers. 
Plot:  A  notorious  gangster  plans  to  kidnap 
three  prominent  financiers  who  are  coming  to 
give  their  financial  backing  to  the  develop- 
ment of  a  gold  mine.  His  plan  succeeds  so 
well  that  Roy  Rogers  is  arrested  as  the 
kidnapper.  But  when  Rogers  manages  to 
escape,  he  is  able  to  prove  who  is  behind  the 
kidnapping  plot.  Assoc.  Producer-Director, 
Joseph  Kane. 

BROOKLYN  ORCHID  (UA)  Comedy. 
Principals:  William  Bendix,  Joe  Sawyer, 
Marjorie  Woodworth,  Grace  Bradley,  Skeets 
Gallagher.  Plot:  When  two  Brooklyn  cab 
drivers  fish  a  half-drowned  young  lady  out 
of  the  river,  they  let  themselves  in  for  a 
peck  of  trouble.  For  in  their  efforts  to  hide 
her  from  their  wives,  many  a  complicated 
situation  arises.  They  are  finally  successful 
in  palming  her  off  on  a  very  social  and 
fabulously  wealthy  playboy.  Director,  Kurt 
Neumann. 

TOUGH  AS  THEY  COME  (Univ.)  Drama. 
Principals:  Billy  Halop,  Bernard  Punsly, 
Huntz  Hall,  Gabriel  Dell,  Paul  Kelly,  Helen 
Parrish,  Ann  Gillis.  Plot:  A  youngster  living 
in  the  slums,  tries  to  get  a  job  with  an  or- 
ganization that  has  been  trying  to  better 
slum  conditions.  Instead  he  gets  mixed  up 
with  a  loan  shark  outfit  and  it  becomes  his 
distasteful  duty  to  pick  on  his  fellow  slum 
residents.  However  he  finds  a  way  out  for 
all  and  a  new  future  looms  in  the  offing 
for  him  and  his  slum  friends.  Director,  Wil- 
liam Nigh. 

TO  BE  OR  NOT  TO  BE  (UA)  Comedy- 
Drama.  Principals:  Carole  Lombard,  Jack 
Benny,  Robert  Stack,  Felix  Bressart,  Lionel 
Atwill,  Stanley  Ridges,  Sig  Ruman.  Plot: 
A  group  of  "ham"  actors  of  the  Theatre 
Polski  in  Warsaw  are  forced  to  stop  play- 
ing Hamlet  when  the  Germans  invade  the 
city.  They  become  so  involved  in  the  com- 
plexities of  spies  and  counter-spies  that  they 
have  to  stop  every  once  in  a  while  to  make 
certain  they're  not  acting.  They  are  lucky 
enough  to  be  finally  snatched  from  the  very 
jaws  of  the  Gestapo  and  delivered  into  En- 
gland. Producer-Director,  Ernst  Lubitsch. 
Release,  Feb.  15. 

SLEEPY-TIME  GAL  (Rep.)  Comedy. 
Principals:  Judy  Canova,  Tom  Brown,  Mil- 
dred Coles,  Harold  Huber,  Ruth  Terry,  Skin- 
nay  Ennis,  Billy  Gilbert.  Plot:  A  kitchen 
mechanic  from  one  of  Miami's  swankier 
hotels,  is  entered  in  a  contest  sponsored  by 
a  band  leader  and  the  president  of  a  large 
recording  company.  With  her  voice  she  is 
expected  to  win,  which  will  put  her  backers 
on  easy  street  throughout  her  subsequent 
career.  She  gets  mixed  up  with  a  gangster's 
moll,  but  manages  to  be  extricated  in  time 
to  be  awarded  the  prize.  Director,  Al  Rogell. 

DRUMS  OF  THE  CONGO  (Univ.)  Spy. 
Principals:  Ona  Munson,  Stuart  Erwin, 
Peggy  Moran,  Don  Terry,  Richard  Lane. 
Plot:  The  U.  S.  Army  Intelligence  sends 
Don  Terry  into  the  African  Congo  River 
Country  to  bring  back  a  stone  that  contains 
a  substance  invaluable  in  the  manufacture 
of  instruments  of  war.  There  he  falls  into 
the  hands  of  spies,  but  his  life  is  saved  by 
the  daughter  of  the  stone's  discoverer,  whom 
he  had  contacted  upon  his  arrival  there. 
Director,  Christy  Cabanne. 


CLASSIFIED  ADVERTISING 


Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


January  10,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


Short  Subject 
Review 


When  Air  Raids  Strike  (Potent) 

RKO  (23106)  March  of  Time  20  mins. 

A  graphic  and  very  interesting  treatment  of 
the  subject  of  the  importance  of  discipline  be- 
hind the  lines,  this  issue  of  March  of  Time  is  on 
top  of  the  headlines  about  civilian  defense. 
Flashes  of  anti-tank  defenses  and  fragments  of 
dialogue  between  Americans  on  methods  for 
safety  in  raids  make  for  information  of  the 
citizenry  as  well  as  action  that  will  be  of  inter- 
est to  audiences  generally  in  this  country.  The 
picture  also  gives  in  considerable  graphic  detail 
the  precise  methods  used  in  England  as  a  result 
of  bitter  experience  in  living  through  air  raids. 
Altogether  the  film  is  one  that  will  find  a  re- 
sponsive audience  and  it  may  be  played  up  for 
its  drawing  power  with  extra  selling  efforts. 
Enlisting  the  interest  and  active  cooperation 
of  local  civilian  defense  authorities  should  be 
an  initial  effort  of  theatres  presenting  "When 
Air  Raids  Strike."  Expressions  endorsing  the 
reel  for  its  information  may  be  obtained  from 
authorities  of  fire  departments  as  well  as  the 
civilian  defense  groups. 


NEWSREEL 
SYNOPSES 

(Released  Wednesday,  January  7) 

PARAMOUNT  (No.  38) — Pro  football:  Bears  vs. 
All-Stars;  Churchill  in  Ottawa,  with  the  President  at 
Mt.  Vernon,  and  wearing  new  "siren"  suit;  26  na- 
tions sign  pact  of  alliance ;  Gen.  Wavell  heads  Far 
East  forces;  Scenes  from  Singapore  just  before  Jap- 
anese attack ;  Last  films  before  fall  of  Hong  Kong ; 
U.  S.  convoy  takes  reinforcements  to  Pacific  fronts; 
Hawaii  digs  in  against  further  attacks;  Hawaiian 
evacuees  reach  San  Francisco ;  British  recapture 
Tobruk. 

MOVIETONE  (Vol.  24,  No.  35) — Pacific  convoy 
rushes  reinforcements  to  Hawaii ;  British  army  mops 
up  in  Libya;  Churchill  reviews  Air  Cadets  in  Canada, 
goes  to  church  with  Roosevelt  back  in  Washington ; 
Liner  Normandie  joins  U.  S.  Navy;  Times  Square 
greets  New  Year  (except  Philadelphia  and  Denver)  ; 
1,200  cadets  enter  U.  S.  air  force;  Mummers  parade 
in  Philadelphia  (Philadelphia  only)  ;  Denver  High- 
lander Boys  pledge  to  buy  Defense  Stamps  (Denver 
only)  ;  Football :  Oregon  State  vs.  Duke — Alabama 
vs.  Texas  A.  &  M. — Georgia  vs.  Texas  Christian; 
Hardy  individuals  swim  in  Lake  Michigan's  icy 
waters. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  233)— War's 
first  A.E.F.  convoy  rushes  help  to  Hawaii;  Civilians 
rally  to  call  for  Honolulu  "blood  bank" ;  Wounded 
and  evacuees  arrive  in  San  Francisco  from  war  zone; 
U.  S.  drafts  liner  Normandie;  Times  Square  greets 
New  Year;  Churchill  shows  air  raid  suit;  Libyan 
drive  filmed  under  fire;  Football:  Oregon  State  vs. 
Duke — Fordham  vs.  Missouri — Alabama  vs.  Texas  A. 
&  M. — Georgia  vs.  Texas  Christian. 

PATHE  fVol.  13,  No.  38) — First  A.E.F.  convoy  of 
World  War  II;  Unusual  films  of  Libyan  campaign: 
U.  S.  celebrates  New  Year's  Eve;  Football:  Georgia 
vs.  Texas  Christian — Fordham  vs.  Missouri — Oregon 
State  vs.  Duke. 

UNIVERSAL  (Vol.  14,  No.  47) — First  A.E.F.  con- 
voy in  Pacific:  British  drive  in  Libya  rolls  on; 
Churchill  back  from  Canada;  Evacuees  from  Hawaii 
arrive  in  San  Francisco;  Navy  takes  over  liner 
Normandie;  1,100  sign  up  as  U.  S.  air  cadets;  Mum- 
mers parade  in  Philadelphia;  Members  of  Polar  Bear 
Club  dunk  themselves  in  icy  Lake  Michigan. 


(Released  Saturday,  January  10) 

PARAMOUNT  (No.  39) — Pro  wrestling:  Martin 
Levy  vs.  Mustafa  Hamid  at  Washington,  D.  C. ;  Japa- 
nese, German  and  Italian  nationals  in  U.  S.  turn  in 
cameras  and  short-wave  radios:  Bubble  dancer  Sally 
Rand  marries  cowboy  Thurkel  Greenough  at  Glendora. 
Calif.;  U.  S.  Navy  rounds  up  Japanese  sampans  in 
Hawaii;  Admiral  Nimitz  decorates  U.  S.  fliers;  Hono- 
lulu pays  tribute  at  graves  of  Pearl  Harbor  victims; 
Roosevelt  reports  to  Congress  on  war-time  state  of  the 
nation ;  A  fairy  tale,  in  motion  pictures,  about  a  former 
certain  German  corporal  and  his  "danzer"  divisions, 
photographed  in  England. 


MOVIETONE  (Vol.  24,  No.  36)— Roosevelt  reports 
to  Congress  on  vyar-time  state  of  the  nation ;  Fiving 
Fortresses  being  turned  out  at  Seattle,  Wash.;  Mass 
production  at  General  Motors;  Britain  puts  on  a  bur- 
lesque of  Hitler's  Russian  upset,  showing  the  blitzkrieg 
— in  reverse. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  234)— Roosevelt 
reports  to  Congress  on  the  war-time  state  of  the  na- 
tion; American  industry  answers  the  call;  Flying 
Fortresses  in  mass  production — 45,000  tanks,  20,000 
anti-aircraft  guns,  millions  of  tons  of  shells;  Admiral 
Nimitz  decorates  U.  S.  Army  fliers;  Britain  puts  on  a 
burlesque  of  Hitler's  Russian  upset,  showing  the  blitz- 
krieg— in  Reverse. 

PATHE  (Vol.  13,  No.  39) — Roosevelt  reports  to  Con- 
gress on  war-time  state  of  the  nation;  Honolulu  pays 
tribute  at  graves  of  Pearl  Harbor  victims;  Flying 
Fortress  output  at  Seattle;  Admiral  Nimitz  decorates 
U.  S.  Army  fliers;  Pro  football:  Bear  vs.  All-Stars; 
Britain  puts  on  a  burlesque  of  Hitler's  Russian  upset, 
showing  the  blitzkrieg — in  reverse. 

UNIVERSAL  (Vol.  14,  No.  48)— Roosevelt  reports 
to  Congress  on  war-time  state  of  the  nation;  Mass 
production  at  General  Motors;  Flying  Fortress  output 
at  Seattle;  Honolulu  pays  tribute  at  graves  of  Pearl 
Harbor  victims;  Admiral  Nimitz  decorates  U.  S.  Army 


fliers;  Navy  recruits  at  Portland,  Ore.;  Jack  Dempsey 
enlists;  Brazilian  naval  academy  graduation;  Britain 
puts  on  a  burlesque  of  Hitler's  Russian  upset,  showing 
the  blitzkrieg — in  reverse. 


KEEPS  'SHORT*  BOARD  IN  LOBBY 

People  do  a  great  deal  of  window  shop- 
ping of  theatre  fronts;  therefore  we  devote 
much  space  to  shorts,  for  they  may  supply 
the  extra  pull  to  draw  patrons  in.  At  all 
times  we  have  a  board  in  front  listing  shorts 
and  stars.  On  above-average  shorts  we  use 
a  clever  cartoon  display — a  man  sans  all 
clothing,  except  a  pair  of  real  shorts,  holding 
a  card  reading:  "We  are  proud  of  our  shorts 
today." 

J.  H.  Wisdom,  Manager 
Sooner  Theatre 
Norman,  Okla. 


I  know  things  they  don't 
dare  print .  .  .  I  know  the 

drama  .  .  .  and  comedy  .  .  .  the 
loves  .  .  .  the  hates  .  .  .  the  fine 
things  and  the  stinking  things . . . 
of  life  .  .  .  and  women  .  .  .  down 
there  on  the  Waterfront. " 


WATERFRONT 


  AT  ALL   

ASTOR  DISTRIBUTORS 

OR  WRITE  DIRECT — ASTOR  PICTURES — 130  W.  46th  ST.,  NEW  YORK  CITY 


Page  24 


SHOWMEN'S   TRADE  REVIEW 


January  10,  1942 


COMPLETE  INDEX  of  STR  for  1941 


Advertising  Clinic,  Mar.  1,  p.  13;  Mar.  15, 
p.  19;  Mar.  22,  p.  14;  Apr.  19,  p.  20; 
May  10,  p.  14;  May  24,  p.  6;  June  7, 
p.  37;  June  14,  p.  18;  July  5,  p.  24; 
July  26,  p.  17;  Aug.  30,  p.  17;  Sept.  6, 
p.  25;  Oct.  4,  p.  13;  Oct.  25,  p.  17; 

Dec.  6,  p.  31 

Air  Raid  Precaution  Rules  Dec.  20,  p.  23 

Arbitrators — Names  and  Locations, 

Feb.  22,  p.  11 

Civic  Betterment  Week  Dec.  20,  p.  22 

Courting  the  Law  Jan.  4,  p.  35 

Defense  Week   Dec.  27,  p.  14 

Do  You  Give  All  of  You  to  Your  Theatre, 

Dec.  27,  p.  13 

Easter  Exploitation   Mar.  15,  p.  16 

Equipment  and  Maintenance,  Jan.  4,  no.  23- 
40;  Feb.  1,  pp.  47-61;  Mar.  1,  pp.  35-46; 
Mar.  29,  pp.  27-38;  Apr.  26,  pp.  23-34; 
May  24,  pp.  25-38;  June  21,  pp.  14-29; 
July  19,  pp.  33-43;  Aug.  16,  pn  35-49; 
Sept.  13,  pp.  27-42;  Oct.  11,  pp.  29-48; 
Nov.  8,  pp.  23-37 ;  Dec.  6,  pp.  39-50 
Exploitation  Campaigns — by  Pictures 

Adam  Had  Four  Sons  Mar.  15,  p.  13 

Adolescence   Jan.  11,  p.  11 

Affectionately  Yours   May  24,  p.  13 

All  That  Money  Can  Buy  Dec.  20,  p.  22 

Andy  Hardy's  Private  Secretary,  Apr.  5, 
p.  39;  Apr.  12,  pp.  20,  21,  27;  Apr.  19, 
p.  17;  May  3,  p.  48;  May  10,  p.  IS; 

May  31,  p.  13 

Ape  Mar.  29,  p.  15 

Arise  My  Love  Jan.  25,  p.  16 

Arizona  May  17,  p.  17 

Back  in  the  Saddle  Apr.  19,  p.  17 

Bad  Man   Apr.  19,  p.  24;  May  17,  p.  25 

Bad  Men  of  Missouri  Sept.  6,  p.  20 

Barnyard  Follies   Feb.  15,  p.  17 

Before  I  Hang  Feb.   l,p.  19 

Behind  the  News  Mar.  1,  p.  9 

Belle  Starr   Oct.  11,  p.  9 

Big  Store  Sept.  13,  p.  11 ;  Oct.   4,  p.  10 

Billy  the  Kid,  July  5,  p.  19;  July  19,  p.  31; 

Aug.  2  pp.  19,  21 
Bittersweet,  Jan.  4,  pp.   13,  19;   Jan.  11, 

p.  15;  Jan.  25,  p.  9;  Feb.  1,  p.  31;  Feb.  8, 
p.  16;  Feb.  22,  p.  17 

Blossoms  in  the  Dust  Sept.  13,  p.  11 

Bride  Came  C.O.D.,  June  28,  p.  19;  Sept. 

13,  p.  17,  Oct.  25,  p.  9 
Boom  Town  ..  June  18,  p.  29;  Feb.  8,  p.  13 
Buck  Privates,  Mar.  22,  pp.  9,  23;  Apr.  12, 

p.  16;  May  3,  p.  49;  May  17,  p.  25;  May 
31,  p.  13;  July  5,  p.  15 

Caught  in  the  Draft  Aug.  30,  p.  13 

Chad   Hanna,   Feb.   22,   p.   19;    Mar.  29, 

pp.  16,  23 

Chamber  of  Horrors  Mar.  29,  p.  15 

Charley's  Aunt  Aug.  23,  p.  22 

Cheers  for  Miss  Bishop,  Mar.  22,  p.  19; 

Apr.  5,  p.  17;  May  31,  p.  18 
Citizen  Kane,  May  10,  p.  20;  June  14,  p.  17; 
Oct.  11,  pp.  9,  10;  Nov.  1,  p.  9;  Nov.  22, 
p.  9;  Dec.  27,  p.  13 
Come  Live  With  Me,  Mar.  29,  p.  21;  Apr. 

12,  p.  17 

Comrade  X,  Feb.  1,  pp.  13,  19;  Mar.  29,  p. 

17;  May  10,  p.  15;  May  17,  p.  13 
Convoy,  Jan.  4,  p.  13;  Mar.  29,  pp.  15,  23; 

Apr.  19,  p.  26 

Dispatch  From  Reuters  Feb.   1,  p.  26 

Devil  and  Miss  Jones,  May  3,  p.  48;  May 
17,  pp.  13,  25;  May  24,  p.  13;  May  31, 
p.  13 ;  June  7,  p.  52 
Dive  Bomber  . .  .Nov.  1,  p.  19;  Nov.  8,  p.  9 
Dr.  Jekyll  and  Mr.  Hyde.... Nov.   1,  p.  9 

Dr.  Kildare's  Crisis  May  17,  p.  26 

Down  Argentine  Way  Feb.   1,  p.  22 

Dumbo,  Oct.  4,  p.  10;  Dec.  6,  p.  26;  Dec. 

20,  p.  25 

Escape,  Jan.  4,  p.  13;  Jan.  18,  p.  9;  Feb.  1, 
pp.  13,  30;  Feb.  8,  p.  12;  Feb.  22,  p.  17; 

Mar.   l,p.  9 

Fantasia   June  21,  p.  13;  July  26,  p.  15 

Flight  Command,  Feb.  22,  pp.  17,  19;  Mar. 
1,  p.  10;  Mar.  8,  p.  27;  May  3,  p.  48; 

May  17,  p.  14;  Mav  31,  p.  16 


Exploitation  Campaigns — by  Pictures  (Cont.) 

Flight  Patrol   Aug.  9,  p.  11 

Four  Mothers,  Jan.  25,  p.  11;  May  10,  p.  15; 

May  17,  p.  25 

Frank  Buck's  Jungle  Cavalcade,  Aug.  2, 
p.  35;  Aug.  30,  p.  14;  Oct.  4,  pp.  8,  10; 

Oct.  18,  p.  11 

Ghost  Valley  Raiders  Mar.  l,p.  14 

Girl,  A  Guy  and  A  Gob/Mar.  29,  p.  16; 
Apr.  12,  p.  27;  May  17,  pp.  18,  25; 

June  7,  p.  46 

Go  West,  Jan.  11,  p.  21;  Jan.  25,  p.  9;  Feb. 

1,  pp.  22,  26;  Mar.   1,  p.  9 

Golden  Gloves   Jan.  4,  p.  14 

Gone  With  the  Wind, 

Feb.  15,  p.  13;  Apr.  5,  p.  17 

Grand  Ole  Opry  Feb.   1,  p.  30 

Great  American  Broadcast. .  .Aug.  30,  p.  18 
Great  Dictator,  Jan.  11,  p.  10;  Apr.  19,  pp. 
17,  30;  May  3,  p.  45;  May  10,  p.  15; 

May  17,  p.  26;  June  7,  p.  68 

Great  Lie  May  17,  p.  29;  Sept.  6,  p.  20 

Great  Train  Robbery  May  3,  p.  45 

H.  M.  Pulham,  Esq  Dec.  13,  p.  10 

Harmon  of  Michigan, 

Nov.  29,  p.  13;  Dec.  20,  p.  25 
He  Stayed  for  Breakfast, 

Jan.  4,  p.  14;  Jan.  25,  p.  16 

Here  Comes  the  Navy  Mar.  29,  p.  21 

High  Sierra   May  17,  p.  25 

Hit  Parade  of  1941, 

Jan.  25,  p.  16;  Mar.  8,  p.  15 
Hold  That  Ghost, 

Nov.  15,  p.  16;  Dec.  6,  p.  9 
Honeymoon  for  Three, 

Apr.  19,  p.  17;  Apr.  26,  p.  16 

Horror  Island   May  24,  p.  19 

How  Green  Was  My  Valley, 

Nov.  8,  p.  17;  Dec.  13,  p.  7 

Hudson's  Bay, 

Feb.  22,  p.  9;  Mar.  29,  p.  IS;  May  3,  p.  45 

Hullabaloo   Jan.  25,  p.  16;  Feb.  22,  p.  17 

I  Married  Adventure  Mar.  22,  p.  22 

I  Wanted  Wings  Apr.  12,  pp.  17,  21 

In  the  Navy  July  19,  p.  29 

Invisible  Woman   Apr.  19,  p.  17 

It's  a  Date  Mar.  29,  p.  16 

Keep  'Em  Flying, 

Dec.  13,  p.  7;  Dec.  20,  p.  25 

Kit  Carson   Jan.  18,  p.  9 

Kitty  Foyle,  Feb.  1,  p.  64;  Feb.  8,  p.  12; 

Feb.  15,  pp.  13,  17;  Feb.  22,  p.  17;  Mar. 

22,  pp.  20,  22;  Mar.  29,  pp.  21,  23;  Apr. 

12,  p.  21;  May  3,  pp.  45,  48;  June  14, 

p.  17 

Knute  Rockne — All  American,  Jan.  4,  p.  13; 
Feb.  1,  p.  64;  Feb.  8,  p.  13;  Feb.  15.  p.  13 

Laddie   Jan.  11,  p.  11 

Lady  Eve,  May  31,  p.  18;  June  21,  p.  13; 

July  5,  p.  29;  Aug.  30,  p.  18 

Lady  From  Cheyenne  Sept.  13,  p.  20 

Lady  With  Red  Hair  Mar.   1,  p.  9 

Land  of  Liberty,  Feb.  1,  p.  22;  Feb.  8,  p. 
13;  Mar.  29,  p.  15;  Apr.  5,  p.  38;  Apr. 
26,  p.  16;  May  10,  p.  20;  May  24,  p.  13; 
May  31,  p.  16;  June  28,  pp.  10, 19 
Let's  Make  Music, 

Mar.  22,  p.  20;  May  3,  p.  48 

The  Letter   Feb.  8,  p.  16 

Life  Begins  for  Andy  Hardy, 

Oct.  11,  p.  9;  Oct.  18,  p.  11 

Li'l  Abner   Jan.  18,  p.  21 

Little  Men   Feb.  1,  p.  19;  Mar.  22,  p.  19 

Little  Nellie  Kelly,  Jan.  11,  pp.  10,  15;  Jan. 
25,  p.  18;  Feb.  15,  p.  13;  Feb.  22,  p.  19; 

May  31,  p.  16 

Long  Voyage  Home  Mar.  22,  p.  22 

Louisiana  Purchase   Nov.  8,  p.  9 

Love  Thy  Neighbor, 

Feb.  1,  p.  30;  Mar.  29,  p.  23 

Mad  Doctor, 

Feb.  22,  p.20;  Apr.  19,  p.  24;  May  24,  p.  13 

Man  Hunt   Oct.  18,  p.  17 

Man  Made  Monster, 

May  24,  p.  19;  May  31,  p.  14 

Manpower   Aug.  2,  p.  19;  Sept.  27,  p.  10 

Meet  John  Doe, 

Apr.  19,  p.  24;  May  3,  p.  47;  July  19,  p.  27 


Exploitation  Campaigns — by  Pictures  (Cont.) 

Melody  and  Moonlight  Jan.  18,  p.  12 

Melody  Ranch, 

Feb.  1,  p.  13;  Mar.  1,  p.  18;  Mar.  22,  p.  17 

Men  in  Her  Life  Dec.  27,  p.  14 

Men  of  Boy's  Town,  May  24,  pp.  13,  17; 

Aug.  30,  p.  18;  Sept.  6,  p.  17 

Million  Dollar  Baby  Sept.  20,  p.  11 

Mr.  Bug  Goes  to  Town  Dec.  20,  p.  22 

Mr.  &  Mrs.  Smith,  Apr.  5,  p.  14;  Apr.  19, 
p.  24;  May  3,  p.  45;  May  10,  p.  15; 

May  24,  p.  17;  July  5,  p.  19 
Monster  and  the  Girl, 

Feb.  22,  p.  20;  Apr.  19,  p.  24 
Moon  Over  Miami, 

July  19,  p.  29;  Sept.  13,  p.  20 

Mummy's  Hand   Feb.   1,  p.  19 

Navy  Blues   Aug.  30,  p.  21 

New  Wine   Nov.  8,  p.  17 

Nice  Girl  May  3,  p.  43 ;  June  21,  p.  13 

Night  Train  May  17,  p.  18;  May  24,  p.  17 

No,  No,  Nanette, 

Jan.  11,  p.  11 ;  Jan.  25,  p.  9;  Feb.  15,  p.  13 
No  Time  for  Comedy, 

Jan.  18,  p.  14;  Jan.  25,  p.  16 
North  West  Mounted  Police, 

Feb.  1,  p.  30;  Mar.  29,  p.  16;  Apr.  5,  p.  17 
One  Night  in  the  Tropics. . .  .Mar.  29,  p.  16 
Parachute   Battalion,  Oct.  11,  pp.  9,  10; 

Oct.  18,  p.  17;  Dec.  20,  p.  22 
Penny  Serenade,  May  3,  p.  48;  June  7,  p.  67; 

July  19,  pp.  27,  28;  Sept.  6,  p.  31 

People  vs.  Dr.  Kildare  Sept.  6,  p.  20 

Philadelphia  Story, 

Feb.  22,  p.  19;  Mar.  1,  p.  9;  May  3,  p.  49 

Pot  O'  Gold  Apr.  12,  p.  27 

Puddin'  Head   Aug.  16,  p.  17 

Queen  of  the  Yukon  Jan.  4,  p.  13 

Reluctant  Dragon, 

July  26,  p.  27  ;  Aug.  2,  p.  19;  Sept.  13,  p.  43 

Ridin'  on  a  Rainbow  Apr.  26,  p.  16 

Road  Show, 

Jan.  4,  p.  13;  Mar.  8,  p.  30;  May  3,  p.  47 
Road  to  Zanzibar, 

Mar.  1,  p.  9;  June  7,  p.  46 

Sandy  Gets  Her  Man  Mar.  22,  p.  20 

Santa  Fe   Jan.  4,  p.  13 

Sea  Wolf   June  14,  p.  13 

Sergeant  York.  .June  8,  p.  10;  Aug.  16,  p.  17 
She  Knew  All  the  Answers. .  .May  31,  p.  17 

Shepherd  of  the  Hills  Aug.  16,  p.  17 

Sis  Hopkins,  Apr.  26,  p.  14;  May  3.  p.  49; 

May  31,  p.  16;  Aug.  2,  p.  34;  Aug.  30,  p.  18 

Sky  Devils  May  17,  p.  26 

Smiling  Ghost   Nov.   l,o.  10 

So  Ends  Our  Night,  Mar.  22,  p.  23;  Mar. 

29,  pp.  15,  16;  Apr.  5,  p.  17;  Apr.  19, 
p.  17;  Aug.  30,  p.  21 

So  You  Won't  Talk  Feb.  1,  p.  19 

South  of  Suez.  .  .Feb.  1,  p.  30;  Apr.  5,  p.  14 

Spring  Parade   Mar.  15,  p.  13 

Stars  Look  Down, 

Aug.  16,  p.  24;  Sept.  6,  p.  17 
Strawberry  Blonde,  Mar.  1,  p.  9;  Apr.  19, 

p.  18;  May  3,  p.  49;  May  17,  pp.  26,  29; 

June  28,  p.  10 

Strike  Up  the  Band, 

Jan.  4,  p.  19;  Feb.  1,  p.  30 

Sundown   Oct.  11,  p.  9 

Sunny   June21,p.  13  1 

Sun  Valley  Serenade,  Aug.  2,  p.  21;  Sept. 
20,  p.  12;  Oct.  4,  p.  7;  Nov.  22,  p.  31 

Suspicion   Dec.  20,  p.  22  j 

Tall,  Dark  and  Handsome, 

Mar.  15,  p.  13;  May  17,  p.  17 

Target  for  Tonight  Dec.  13,  p.  1U 

Texas   Terrors . . .  Feb.  1,  p.  26;  Feb.  22,  p.  y 
That  Hamilton  Woman,  Apr:  12,  p.  26; 
May  3,  p.  48;  May  10,  p.  15;  June  21, 

p.  13 

That  Night  in  Rio,  May  17,  p.  29;  June  14, 
p.  16;  June  21,  p.  13;  July  12,  p.  24 

That  Uncertain  Feeling  May  24,  p.  17 

They  Died  With  Their  Boots  On, 

Dec.  27,  p.  14 

Thief  of  Bagdad,  Feb.  22,  pp.  19,  24;  Mar.  ; 
15,  p.  13  ;  Mar.  22,  p.  20;  Mar.  29,  p.  21 


January  10,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


SHOWMANSHIP     R E  F E  It  EN  CE 


Exploitation  Campaigns — by  Pictures  (Cont.) 

1  hird  Finger,  Left  Hand, 

Jan.  18,  p.  9;  Jan.  25,  p.  16;  Feb.   1,  p.  19 
This  Thing  Called  Love, 

Mar.  8,  p.  27;  May  17,  p.  25 

Three  Cockeyed  Sailors  July  19,  p.  28 

Tight  Shoes   Aug.  9,  p.  11 

Tin  Fan  Alley  Mar.  29,  p.  21 

Tobacco  Road, 

May  17,  p.  29;  May  31,  p.  13;  July  5,  p.  15 
Tom,  Dick  and  Harry, 

Aug.  30,  p.  14;  Sept.  6,  p.  20 
Topper  Returns.  .Apr.  5,  p.  14;  Apr.  19,  p.  26 

Trail  of  the  Vigilantes  Mar.  29,  p.  15 

Trial  of  Mary  Dugan  May  17,  p.  17 

Twenty  Mule  Team  Mar.  29,  p.  15 

Underground  Oct.  18,  p.  11 

Unholy  Partners   Dec.  6,  p.  25 

Virginia   Apr.  26,  p.  16 

Wagons  Roll  at  Nignt  June28,p.  10 

Western  Union   Apr.  12,  p.  26 

Westerner   Mar.  22,  p.  22;  Apr.  12,  p.  27 

Who  Killed  Aunt  Maggie  Mar.  8,  p.  30 

Woman's  Face,  June  7,  p.  52;  June  28,  p.  16; 
July  12,  p.   19;  July  19,  pp.  27,  29; 

Sept.  20,  p.  11 

Yank  in  the  RAF, 

Nov.  22,  p.  9;  Dec.  6,  p.  9 

You  Belong  to  Me  Dec.  20,  p.  25 

You'll  Find  Out,  Jan.  11,  p.  15;  Jan.  18, 
p.  9;  Mar.  22,  pp.  19,  20;  May  10,  p.  20; 

May  31,  p.  16 

You'll  Never  Get  Rich, 

Dec.  6,  p.  9;  Dec.  13,  p.  7 
Ziegfeld  Girl,  Apr.  12,  p.  27;  Apr.  26,  p.  16; 
May  3,  p.  45;  May  31,  p.  16;  June  7, 
pp.  46,  52;  June  21,  p.  13;  June  28, 
p.  10;  July  5,  pp.  29,  31;  July  26,  p.  15; 

Aug.  16,  p.  24;  Oct.  25,  p.  9 
Exploitation  Campaigns — by  Stunts 

Acrobats  as  Ballyhoo  Aug.  9,  p.  11 

Airplane  Ballyhoo   Dec.  13,  p.  10 

Air  Show   Mar.  8,  p.  27 

•All-Laugh"   Week   Feb.   1,  p.  22 

Aluminum  Matinee   July  5,  p.  31 

Alumni  Contact   Feb.  8,  p.  13 

Anglers'  Club  Tieup  Feb.   1,  p.  44 

Anniversary  Ballyhoo, 

June  7,  p.  13;  Nov.   1,  p.  19 

Appreciation  Week  .  Nov.  15,  p.  15 

Army  Tieup   Apr.  12,  p.  17 

Art  Contest  Feb.  15,  p.  13;  July  5,  p.  15 

Art  Exhibit  Tieup  Sept.   6,  p.  17 

Auto  Show  Mar.  1,  p.  10;  Apr.   5,  p.  17 

Bannered  Trucks   Apr.  5,  p.  22 

Battleship  Reproductions  Apr.  19,  p.  26 

Blankets  Tieup   Mar.  29,  p.  15 

"Blind  Date"  Stunt  Dec.  20,  p.  25 

Boogie-Woogie  Jamboree ....  Sept.  20,  p.  11 
Breakfast  Premiere, 

Apr.  5,  p.  17;  Apr.  12,  p.  20 

Candid  Camera  Contest  Oct.  25,  p.  12 

Cap  &  Gown  Ballyhoo  Jan.  18,  p.  9 

Chamber  of  Horror  Stunt.  .  .  .Nov.   1,  p.  9 

Cinderella  Contest  May  31,  p.  13 

Circus  Day   Dec.  6.  p.  26 

Circus  Performer  Contest.  ...  Oct.  22,  p.  19 

Classified  Ad  Tieup  May  3,  pp.  13,  45 

Confederate  "Currency"   Apr.   5,  p.  17 

Convoy  Stunt  Alar.  29,  p.  15 

Cooperative  Page, 

May  3,  p.  49;  May  31,  p.  16 

Cough  Drop  Gag  Jan.  25,  p.  9 

Courtesy  Pays   June  17,  p.  46 

Courtesy  With  a -Smile  Sept.   6,  p.  20 

Cowboy  Street  Ballyhoo  Mar.  22,  p.  17 

Debutante  for  Day  Stunt  Mar.    l,p.  9 

Doll-Window  Promotions  ..  .Mar.  29,  p.  21 

Draftee  Party   May  3,  p.  49 

Easter  Display   Apr.  26,  p.  13 

Easter  Egg  Hunt  Mar.  29,  p.  17 

Educational  Tieup   Mar.  8,  p.  15 

Electric  Shaver  Tieup  July   5,  p.  29 

Fashion  Display   Apr.  12.  p.  26 

Fashion  Show   Feb.  15,  p.  13 

Flower  Show  &  Contest, 

Apr.  5,  p.  17;  June  28,  p.  10 
Flying  Lessons   Apr.  12,  p.  21 


Exploitation  Campaigns — by  Stunts  (Cont.) 

Football  Contest   Feb.   1,  p.  26 

Football  Rally   Nov.   l,p.  19 

Football  Trophy  Award  Feb.  15,  p.  13 

Fur  Show   Mar.   l,p.  18 

Gas  Buggy  Tieup  Apr.  19,  p.  18 

Gas  Station  Tieup  July  19,  p.  27 

Ginger  Rogers  Contest  Feb.  22,  p.  17 

Golt  School   May  17,  p.  27 

Goodwill  Campaigns   Sept.  27,  p.  19 

Grab  Bag  Stunt  July  19,  p.  28 

Gum  Giveaway   Mar.  29,  p.  16 

Hallowe'en  Midnight  bhow. . Sept.  27,  p.  9 

High  School  Revue  May  31,  p.  17 

Holiday  Ballyhoo   Oct.  25,  p.  9 

Horror  Show,  Feb.  1,  p.  19;  Feb.  22,  pp.  17, 
20;  Apr.  19,  p.  24;  May  3,  p.  49;  May 

24,  p.  19 

House-to-House  Campaign. .  .Apr.  26,  p.  13 

Humor  Analysis   Jan.   4,  p.  13 

Identification  Contest   Alar.   l,p.  9 

Indian  Chief  Ballyhoo  Apr.   5,  p.  17 

jeweler  Tieup   ...Feb.  8,  p.  13 

Judy  Garland  Contest  June28,  p.  10 

July  4th  Selling  June  7,  p.  52 

"Lady  for  a  Day"  Stunt  Feb.  15,  p.  13 

Letter-Writing  Contest   Feb.   1,  p.  30 

Merchant  Tieup  May  31,  p.  13 

Military  Theatre  Display  Jan.  4,  p.  13 

Milking   Contest. Feb.  1,  p.  19;  Mar.  22,  p.  19 

Miniature  Ship  Display  Apr.  12,  p.  27 

Model  Plane  Contest  Mar.  29,  p.  15 

Money  Night  Ballyhoo  Feb.    1,  p.  31 

Motor  Boat  Ballyhoo  Jan.  18,  p.  14 

Movie  Vacation  Plan, 

July  12,  p.  21 ;  Aug.  23,  p.  19;  Sept.  20,  p.  11 

Music  Festival   July  12,  p.  19 

Music  Tieup   Mar.  29,  p.  16 

"Mysterious  Cowboy"  Stunt.  .Apr.  19,  p.  17 
New  Movie  Season  Campaign, 

Sept.  13,  p.  11;  Nov.  l,p.22 

Newspaper  Contest  Feb.   l,p.  64 

Oil  Derrick  Front  Feb.  8,  p.  13 

Oilskin  Stunt  Mar.  22,  p.  22 

Oriental  Display  Mar.  22,  p.  20 

Outstanding  Campaigns   May  31,  p.  18 

'  Parking  Meter  Tieup  May  31,  p.  13 

Passport  Ballyhoo   Mar.  29,  p.  15 

Patriotic  Rally   Oct.  18,  p.  17 

Patriotic  Theme   Mar.   1,  p.  9 

Pep  Rally   Dec.  20,  p.  25 

Pictorial  Strip   Jan.  4,  p.  13 

Popularity  Contest   Mar.  29,  p.  2 

Postcard  Gag   Feb.   1,  p.  26 

Quiz  Contest  Oct.  18,  p.  11 

Radio  Campaigns, 

May  24.  p.  13;  Oct.  18,  p.  11 

Radio  Quiz   Apr.  5,  p.  14 

Radio  Tieup   Nov.  8,  p.  9 

Radio  Whistling  Contest  Dec.  13,  p.  7 

Railroad  Tieup   Apr.  26,  p.  16 

Red  Cross  Tieup, 

Jan.  11,  p.  14;  Oct.  25,  p.  13 
Restaurant  Window  Display.  .Aug.  30,  p.  18 

Revivals   June  21,  p.  13 

Sadie  Hawkins  Day  Jan.  18,  p.  21 

Safety  Posters  Jan.  4,  p.  13 

Sandwich  Man  Ballyhoo  Feb.    1,  p.  19 

School  Kids  Tieup  May  31,  p.  16 

Screwball  Night   June  14,  p.  13 

Searchlights  Ballyhoo   Mar.   l,p.  10 

Shadow  Box  Effect  May  10,  p.  20 

Shorthand  Contest   Apr.  12,  p.  21 

Sidewalk  Interviews   Apr.  19,  p.  24 

Slogan  Contest   Apr.  26,  p.  16 

Song  Guessing  Contest  June  21,  p.  13 

Stage  Wedding  Tieup  July26,p.  15 

Streetcar  Stunt   Feb.    1,  p.  13 

Style  Show  May  31,  p.  16;  Aug.  16,  p.  17 

Suitcase  Stunt   Apr.  5,  p.  14 

Teaser  Ads   Oct.  11,  p.  9 

Teletype  Machine  Display ....  Feb.   l,p.  26 

Trailer  Prints   Dec.  13,  p.  7 

Treasure  Hunt  Contest  Jan.   4,  p.  19 

Vacation  Trips  Aug.  2,  p.  21 

Western  Union  Tieup  Apr.  12,  p.  2^ 

White  Collar  Girl  Contest ....  Feb.  8.  p.  12 
Wild  Animal  Exhibit  Mar.  22,  p.  22 


Exploitation  Campaigns — by  Stunts  (Cont.) 

Window  Display   Feb.  22,  p.  24 

Window  Peephole  Stunt  Apr.  19,  p.  17 

Wisecrack  Contest   Jan.  25,  p.  16 

February  Showmanship   Jan.  25,  p.  9 

Fire  Prevention  Rules,  Feb.  1,  p.  49;  Mar.  1, 
p.  37;  Mar.  29,  p.  30;  Dec.  6,  p.  20 
Glossary  of  Industry  Trade  Terms, 

June  7,  pp.  59-63 

Goodwill  Activities   Apr.  19,  p.  17 

Helpful  Hints,  Apr.  19,  p.  24;  May  3,  p.  47; 
May  17,  p.  18;  May  24,  p.  19;  June  7, 
p.  52;  June  14,  p.  18;  Nov.  1,  p.  32; 

Dec.  20,  p.  18 

Human  Relations  in  Business.  .Apr.  19,  p.  26 

Lent  Campaigns   Feb.  l,p.  13 

'  Little  Men"  Contest  Winners.  .May  17,  p.  17 

Lost  and  Found  Dept  May  17,  p.  26 

Memorial  Day  Campaigns  May  10,  p.  15 

Mother's  Day  Campaign  Apr.  19,  p.  20 

Selling  Industry  as  Institution.  .  .Jan.  8,  p.  10 
Show  Builder,  Feb.  1,  pp.  33-42;  Mar.  1,  pp. 

23-32;  Apr.  5,  pp.  23-34;  May  3,  pr>  15- 

41;  June  7,  pp.  35-44;  July  5,  pp.  23-28; 

Aug.  2,  pp.  23-28;  Sept.  6,  pp.  23-29; 

Oct.  4,  pp.  23-28;  Nov.  1,  pp.  33-40; 

Dec.  6,  pp.  27-35 

Showmanalyses 

Adam  Had  Four  Sons  Feb.  15,  p.  15 

Back  Street   Feb.  8,  p.  15 

Bad  Man   Mar.  29,  p.  19 

Big  Store   June  21,  p.  14 

Billy  the  Kid  May  31,  p.  15 

Blood  &  Sand  May  24,  p.  18 

Blossoms  in  the  Dust  July  26,  p.  16 

The  Bride  Came  C.O.D  July  19,  p.  26 

Charley's  Aunt   Aug.  2,  p.  20 

Devil  &  Miss  Jones  Aug.  19,  p.  21 

Dr.  Jekyll  &  Mr.  Hyde  Sept.  6,  p.  19 

Feminine  Touch   Oct.  11,  p.  18 

A  Girl,  A  Guy  &  A  Gob  Mar.  8,  p.  18 

Glamour  Boy   Dec.   6,  p.  11 

Her  First  Romance  Jan.  11,  p.  13 

Here  Comes  Mr.  Jordan  Aug.  16,  p.  17 

Hold  Back  the  Dawn  Sept.  20,  p.  13 

Ice-Capades   Aug.  23,  p.  24 

In  the  Navy  June  7,  p.  48 

International  Squadron   Oct.  4,  p.  9 

Kathleen   Dec.  20,  p.  24 

Lady  From  Cheyenne  Apr.  12,  p.  23 

Land  of  Liberty  Jan.  18,  p.  13 

Lydia   Aug.  30,  p.  16 

Mad  Doctor   Feb.  22,  p.  20 

The  Man  Who  Lost  Himself.  .  Mar.  22,  p.  21 

The  Men  in  Her  Life  Nov.  29,  p.  14 

Air.  and  Mrs.  Smith  Feb.   l,p.  23 

Aloon  Over  Her  Shoulder  Oct.  18,  p.  12 

New  Wine   Aug.  9,  p.  12 

One  Foot  in  Heaven  Nov.   1,  p.  23 

One  Night  in  Lisbon  June  14,  p.  14 

The  Penalty   Mar.  15,  p.  15 

Penny  Serenade   Apr.  26,  o.  17 

Philadelphia  Storv   Tan.  25,  p.  15 

Puddin'  Head  June  28,  p.  12 

Rookies  on  Parade  Alay  3.  p.  46 

Sis  Hopkins   Apr.   5,  p.  18 

Sundown   Oct.  25,  p.  14 

Suspicion   Nov.  22,  p.  15 

There's  Aiagic  in  A'lusic  Alay  17,  p.  23 

This  Thing  Called  Love  Jan.   4,  p.  15 

Tobacco  Road   Alar.   1,  p.  12 

Tom,  Dick  and  Harry  July  5,  p.  16 

Two-Faced  Woman   Nov.  8,  p.  11 

Unfinished  Business   Sept.  13, p.  13 

A  Woman's  Face  Alay  10,  p.  19 

Wpek-End  in  Havana  Sent.  27,  p.  1? 

Small  Town  Showmanship .  Mar.  15,  pp.  30-31 
Sound  Recording-Standardizing  New  Type, 

Jan.  4,  p.  25 

Snring  Exploitation   Apr.  5,  n.  17 

"Sun  ValHv"  Winners  Dec.  6.  p.  51 

Theatre  Dssigm'ng  Trends.  Jan.  4,  pp.  23,  32 
Theatre  Ooeration,  Mar.  22,  p.  22;  Apr.  12, 
p.  20;  May  10,  p.  21:  May  23.  p.  31; 
June  7,  n.  53;  Tune  21,  t>.  23;  July  19, 
p.  37;  Oct.  11,  p.  17;  Oct.  25,  p.  13; 

Nov.  15,  p.  19 

Washington  Kiddie  Party  Jan.  25,  p.  9 


SHOWMEN'S    TRADE  REVIEW 


January  10,  1942 


ASTOR  PICTURES 


Rel. 

Mins.  Date 

Bat  Whispers  (My-D)  C.   Morris-U.   Merkel   86  

Cock  of  the  Air  (C)  Chester  Morris    71  

Crooked  Circle  (C)F  Zasu  Pitts-Jimmy  Gleason  70  

Framed  for  Murder  (D)  Wallace  Ford-Fuzzy  Knight  

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  

Hell's  Crossroads  (O)A  Tom   Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  

(Former  title    'Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette  Colbert   80  

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70  

Murder  at  the  Baskervilles  Arthur  Wontner   

Palooka  (C)   Stuart  Erwin-Lupe  Velez  70  

Scarface  (D)   P.   Muni-G.   Raft-A.   Dvorak  88  

Sky  Devils  (C-D)  Spencer  Tracy    88  

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn   Douglas....  70  


See 
Issue  of 
.  Reissued 
.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 

.  Reissued 

.  Reissued 
.Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


MGM 


Current  1940-41  (Cont. 


COLUMBIA 


Current  1940-41 


08. 


2212  Across  the  Sierras  (W)  Bill  Elliott-Luana  Walters   58 

2010  Adventure  in  Washington(D)  F  .  Herbert  Marshall- Virginia  Bruce...  84 
2006  Adam  Had  Four  Sons  (D)  A ...  Warner  Baxter-lngrid  Bergman   80 

Bedtime  Story  (C)A  Loretta  Young-Fredric  March   85 

2037  Big  Boss  (D)A  Otto  Kruger-Gloria  Dickson   70 

Blondie's  Blessed  Event  Penny  Singleton-Arthur  Lake  

(Former  title  "Blondie  Greets  Guest") 

2015  Blondie  Goes  Latin  (CM)F  Penny  Singleton-Arthur  Lake   68 

2014  Blondie  ill  Society  (C)F  Penny  Singleton- Arthur  Lake   76 

Bullets  For  Bandits  Bill  Elliott-Tex  Ritter  

(Former  title  "Honor  of  the  West") 

Confessions  of  Boston 

Blackie  (My) F   Chester  Morris-Harriet  Hilliard   65 

2028  Devil  Commands  (H)A  Boris  Karloff- Amanda  Duff   65 

2023  Ellery  Queen  and  the 

Perfect   Crime    (My) A  Ralph  Bellamy-Margaret  Lindsay.. 

2025  Ellery  Queen's  Penthouse 

Mystery  (My)F   Ralph  Bellamy-Margaret  Lindsay.. 

2034  Great  Swindle  (A) F  Jack  Holt-Mijorie   Reynolds   54 

2215  Hands  Across  the  Rockies(W)  F  .Bill  Elliott-Dub  Taylor   60 

2001  Here  Comes  Mr.  Jordan(FA)  A  .Robt.  Montgomery- Rita  Johnson....  93 
2013  Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper   76 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D)A         ...Sally  Eilers-Donnld  Woods   70 

Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58 

2022  Lone  Wolf  Takes  a 

Chance  (My)F   Warren  William-June  Storey   76 

2206  Medico  of  Painted  Spring(W)  F  .Chas.  Starrett-Terry  Walker   59 

2027  Meet  Boston  Blackie  ( D )  A ...  Chester  Morris-Rochelle  Hudson....  69 

2044  Missing  Ten  Days  (D)F  Rex  Harrison- Karen  Verne   82 

(Reviewed  as  "Ten  Days  in  Paris") 

2020  Naval  Academy  (D)F  Jimmy  Lydon-Fred.   Bartholomew...  67 

2213  North  From  the  Lone  Star(W).Bill  Elliott-Dorothy  Fay   58 

2039  Officer  and  the  Lady  (D) A  Rochelle  Hudson-Bruce  Bennett   60 

2003  Our  Wife   (C)F  Ruth  Hussey-Melvyn  Douglas  93 

2205  Outlaws  of  the  Panhandle  (W).Chas.  Starrett- Frances  Robinson   59 

2002  Penny  Serenade  (CD)F  Irene  Dunne-Cary  Grant   120 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty   58 

2214  Return  of  Daniel  Boone  (W)F.Bill  Elliott-Evelyn  Young   61 

2026  Richest  Man  in  Town  ( D)  F  ...  Frank  Craven-Edgar  Buchanan   69 

2008  She  Knew  All  the  Answers(D)A.Franchot  Tone-Joan  Bennett   85 

2216  Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith   62 

2019  Sweetheart  of  the  Campus(M D) . Ruby  Keeler-Harriet  Hilliard   61 

2011  They  Dare  Not  Love  (D) A  Martha  Scott-George  Brent   76 

2207  Thunder  Over  the  Prairie(W)  F  .Charles  Starrett-Eileen  O'Hearn....  60 
2017  Tillie  the  Toller  (OF  Kay  Harris-William  Tracy   67 

2009  Time  Out  for  Rhythm  (DM)F.Rudy  Vallee- Rosemary  Lane   74 

2042  Two  In  a  Taxi  (C-D)A  Anita  Louise- Russell  Hayden   62 

2036  I  niter  Age  ( D) A  Nan  Grey-Alan  Baxter-Tom  Neal...  60 

2040  Voice  in  the  Night  (D)  Clive  Brook-Diana  Wynyaril   83 

You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth   88 

Current  1941-42 

3041  Blonde  From  Singapore(CD) A . Florence  Rice-Leif  Erickson  67 

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay...  68 

Go  West,  Young  Lady(WMC)  F  .  Penny  Singleton-Glenn  Ford   71 

3023  Harmon  of  Michiqan  (D)F  Tommy  Harmon-Anita  Louise  65 

Harvard  Here  I  Come  (C)  Maxie  Rosenbloom-Arline  Judge  64 

Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63 

3009  Ladies  in  Retirement  (D)A      Ida  Lupi-no-Louis  Hayward  91 

Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger   90 

3040  Mystery  Ship   (D) F  Lola  Lane-Paul  Kelly   63 

3202  Riders  of  the  Badlands  (W) F.Charles  Starrett- Russell  Hayden  57 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden  59 

3026  Secrets  of  the  Lone  Wolf(My)F.  Warren  William    66 

Sing  For  Your  Supper  (DM)F. Jinx  Falkenburg-"Buddy"  Rogers..  68 

3036  Stork  Pays  Off  (C)F  Maxle  Rosenbloom-Rochelle  Hudson.  68 

3008  Texas    (D)F  William  Holden-Glenn  Ford  92 

3016  Three  Girls  About  Town(CD)A  Joan  Blondelt,  John  Howard   73 

3020  Two  Latins  From 

Manhattan  (CM)F  Jinx  Falkenburg- Joan  Woodbury  66 

3003  You  Belong  to  Me  (CD)A  Barbara  Stanwyck.  Henry  Fonda  97 


.2/13/41 
.5/30/41 
.2/18/41 
.  12/25/41 
.4/28/41 
.1/5/42  . 

.2/27/41 
.7/17/41 
.2/12/42 


1/8/42 
2/3/41 


63. .8/14/41 


.3/24/41 
.4/10/41 
.6/19/41 
.8/21/41 
.5/8/41  , 

.6/30/41 
.1/1/42  . 

.3/6/41  . 
.6/26/41 
.2/20/41 
.2/28/41 

.5/22/41 

.3/31/41 

.7/24/41 

.8/28/41 

.2/27/41 

.4/24/41 

.9/18/41 

.5/7/41  . 

.6/12/41 

.5/15/41 

.7/15/41 

.6/26/41 

.4/30/41 

.7/30/41 

.8/7/41  . 

.6/20/41 

.7/10/41 

.4/26/41 

.5/20/41 

.9/25/41 


.al 1/16/40 
. .b5/3l/4l 
..b2/22/4l 
.bl2/l3/4l 
..  .1)5/3/41 
,al2/20/4l 

...b3/l/4l 

...b7/5/4l 
..a8/23/4l 


bl2/|3/4l 
. ,b2/8/4l 

.b7/l2/4l 

. .b3/l/4l 
.b4/l2/4l 
.116/14/41 
. .b8/2/4l 
. b5/ 10/41 

.bO/28/41 
.b9/27/4l 

.b4/l2/4l 
.b6/28/4i 
. .b3/l/4l 
blO/21/39 

.b5/24/4l 
. .a3/8/4l 
.h7/l9/4l 
. b8/ 16/4 1 
.a8/3l/40 
. b4/ 19/4 1 
. .b9/6/4l 
.b9/l3/4l 
,b6/l4/4l 
.b5/24/4l 
.b7/l2/4l 
. .b7/5/4l 
. .b5/3/4l 
..b8/2/4l 
. .b8/9/4l 
.  .116/7/41 
,b6/28/4l 
,b4/26/4l 
,h4/l9/4l 
.b9/27/4l 


.10/16/41     .118/30/4 1 


.11/18/41 

.  I  1/27/41 
.9/11/41 
. 12/18/41 
.12/11/41 
.8/14/41  . 
.9/18/41  . 
.11/20/41 
.9/4/41 
.12/18/41 
.10/16/41 
. 11/13/41 
. 11/13/41 
.12/4/41  . 
.11/6/41  . 
.10/9/41  . 
. 10/23/41 

.10/2/41  . 
. 10/30/41 


. .b8/30/4l 
.bl 1/29/41 
. .b9/20/4l 
. .a9/27/4l 
. .alO/4/41 
,.  .D879/4I 
. .b9/l3/4l 
.bin  18/41 
.. .08/2/41 
.b!2/20/4l 
. .b8/30/4l 
.  .a8/l6/4l 
.bl 1/22/41 
.  .M2/6/4I 

bl 1/15/41 
. .b9/27/4l 

blO/25/41 


. .b9/27/4l 
blO/18/41 


Coming  1941-42 


Adventures  of  Martin  Eden....G.  Ford-C.  Trevor  

Alias  Boston  Blackie  C.  Morris-Richard  Lane  

Blondie  Goes  to  College  (C)... Penny  Singleton-Arthur  Lake  74 

Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmv  Lydon  ... 

Camp  Nuts   Florence  Rice-Bruce  Bennett  

Canal   Zone   Chester  Morris-John  Hubbard  

Close  Call  for  Ellery  Queen. .  William  Gargan- Margaret  Lindsay  

Devil's  Trail  (W)  Rill  Elliott-Tex  Ritter  

Down  Rio  Grande  Way  Charles  Starrett-Russell  Hayden  

Highly    Irregular  J.  Bennett-F.  Tone  

Lady  Is  Willing  (CD)  Marlene  Dietrich-Fred  MacMurray  

Lawless  Plainsman  (W)  Charles  Starrett-Russell  Hayden  

Man  Who  Returned  to  Life(D).Jrhn  Howard-Lucille  Fairbanks  

Martin   Eden   (D)  Glenn   Ford-Claire  Trevor  

North  of  the  Rockies  (W)  Bill  Elliott-Tex  Ritter  

Prairie  Gunsmoke   (W)  Bill  Elliott-Tex  Ritter  

Shut  My  Big  Mouth  (C)  Joe  E.  Brown-Adele  Mara  

Trinidad   Pat  O'Brien-Brian  Donlevy  

West  of  Tombstone  (W)  Charles  Starrett-Russell   Hayden  59 


.2/26/42  ...al2/6/4l 


.1/15/42 
.  1/22/42 


.1/29/42 


. .alO/4/41 
. .all/1/41 
. . . In  Prod. 
.al2/20/4l 
.al2/20/4l 
.all/15/41 
. .In  Prod. 


.2/12/42 


.2/5/42  . 
.2/26/42 


.all/29/41 
.a  1 1/29/41 
.al 1/29/41 
. .al2/R/4l 
..a9/27/4l 


MGM 


Current  1940-41 


126  Andy  Hardy's  Private 

Secretary  (OF  Mickey  Rooney-Lewis  Stone   101. 

124  Bad  Man   (D)F  Wallace  Beery-Lionel  Barrymore   70. 

141  Barnacle  Bill  (CD)F  Wallace  Beery-Virginia  Weidler   92. 

139  Big  Store  (M-C)F  Marx  Bros.- Virginia  Grey   83. 

137  Billy  the  Kid  (Tech.)  (D)F. .  .Rob't  Taylor- Maureen  O'Sullivan. . .  95. 
123  Blonde  Inspiration  (OF  Shelton-Grey-Dekker-Nolan    72. 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson- Walter  Pidgeon(Tech.)  98. 

132  Come  Live  With  Me  (OA  James  Stewart-Hedy  Lamarr   80. 

145  Dr. Kildare'sWedding  Day(D)F.Lew  Ayres-Lionel  Barrymore   82. 

127  Free  and  Easy  (SC)A  Ruth  Hussey-Robert  Cummings   55. 

138  Getaway    (G)A  Robert  Sterlinq-Van  Heflin   89. 

135  I'll  Wait  For  You  (D)F           Virginia  Weidler-Robt.  Sterling   75. 


.2/19/42 
J/io742 


.2/21/41 

.3/28/41 

.7/4/41 

.6/20/41 

.5/30/41 

.2/7/41 

.7/25/41 

.1/31/41 

.8/22/41 

.2/28/41 

.6/13/41 

.5/16/41 


,al 1/29/41 
. . In  Prod. 
..all/1/41 


.02/22/41 
.b3/29/4l 
. .b7/5/4t 
.b6/2l/4l 
.b5/3l/4l 
. .b2/8/4l 
.b6/28/4l 
.bl  '25/41 
.b8/23/4l 
.  b3/8/4l 
.b6/2l/4l 
.b5/IO/4l 


146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickev  Rooney-Judy  Garland  

134  Love  Crazy  (F)A  Wm    Powell-Myrna  Loy-Fay  Bainter 

132  Men  of  Boys  Town  (D)F  Spencer  Tracy-Mickey  Rooney  

129  Penalty.  The  (G)A  Lionel  Barrymore- Edw.  Arnold  

133  People  vs.  Dr.  Kildare  (D)F..Lew  Ayres-Lionel  Barrymore  

128  Rage  in  Heaven  (My)A  Rob't  Montgomery-lngrid  Bergman. 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murphy  

142  Stars  Look  Down  (D)  Margt.  Lock  wood- Michael  Redgrave. 

140  They  Met  in  Bombay  (D)A... Clark  Gable-Rosalind  Russell  

125  Trial  of  Mary  Dugan  (My)  F . . Laraine  Day-Robert  Young  

131  Washington  Melodrama(My) A. Frank  Morgan-Ann  Rutherford.... 
148  When  Ladies  Meet  (SC)A  Joan  Crawford-Rob't  Taylor  

147  Whistling  in  the  Dark(MyC)F.Skelton-Rutherford   

136  Woman's  Face  (D)A  Joan  Crawford -Melvyn  Douglas  

130  Ziegfeld  Girl  (MD)  Stewart-Garland-Lamarr-Martin  ... 

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  

220  Bugle  Sounds  (D)F  Wallace  Beery- Marjorie  Main  

2U3  Chocolate  Soldier  (M) A  Nelson  Eddy-Rise  Stevens  

213  Design  for  Scandal  (CD)A  Rosalind  Russell-Walter  Pidgeon... 

203  Down  In  San  Diego  (D)F  Dan  Dailey.  Jr.-Bonita  Granville... 

201  Dr.  Jekyll  and  Mr.  Hyde(D)  A  .Spencer  Tracy-lngrid  Bergman  

217  Dr.   Kildare's  Victory  (D)....Lew  Ayres-Lionel  Barrymore  

207  Feminine  Touch  (OA  Rosalind  Russell-Don  Ameche  

212  H.  M.  Pulham.  Esq.  (D)A...Hedy  Lamarr-Robert  Young  

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  

218  Johnny  Eager  (G)A  Lana  Turner-Robert  Taylor  

215  Kathleen   ( D )  F  Shirley  Temple- Herbert  Marshall... 

202  Lady  Be  Good  (CM)F  Eleanor  Powell-Ann  Sothern  

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young  

219  Mr.  and  Mrs.  North  (MyC)  F  . .  Gracie  Allen- William  Post,  Jr  

2it)  Shadow  of  the  Thin  Man(CMy)F.  William  Powell-Myrna  Loy  

206  Smilin'  Through  (Tech.)  (D)  F.J.  MacDonalcl- Brian  Aherne  

214  Tarzan's  Secret  Treasure  ID)  F.J.  Weissmuller- Maureen  O'Sullivan. 

211  Two  Faced  Woman   (OA  Garbo-Melvyn  Douglas  

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold... 

Coming  1941-42 

Along  Came  Murder  Marsha  Hunt-Van  Heflin  

Born  to  Sing  (DM)  Ray   McDonald- Virginia  Weidler... 

China  Caravan  (D)  L.  Day-B.  Nelson-K.  Luke  

Courtship  of  Andy  Hardy  Mickey  Rooney-Lewis  Stone  

I  Married  an  Angel  (C)  Jeanette  MacDonald-Nelson  Eddy... 

Fingers  at  the  Window  L.  Ayres-L.   Day  ,. . 

Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin.. 

Mrs.  Miniver   Greer   Garson- Walter  Pidgeon  

Mokey   D.  Dailey-Donna  Reed  

Out  of  the  Past  Conrad  Veidt-Ann  Ayars  

Panama  Hattle  (CM)  Ann  Sothern-Dan  Dailey.  Jr  

Rio  Rita   Ahbott  &  Costello  

Ship  Ahoy   Eleanor  Powell-Red  Skelton  

(Former  title  "I'll  Take  Manila") 

Tarzan  Against  the  World.... J.  Weismuller-M.  O'Sullivan  

This  Time  For  Keeps  Robert  Sterling-Ann  Rutherford  

Tortilla  Flat   Tracy-Garfleld-Lamarr-Tamiroff   

Vanishing  Virginian  (CDJ....K.  Gravson-F.  Morgan  

We  Were  Dancing  (CD)  Norma  Shearer- Melvyn  Douglas  

Woman  of  the  Year  (O  .Spencer  Tracy- Katharine  Hepburn.. 


Mins.  Date 

Issue  of 

100 

.8/15/41 

...H8/9/4I 

99 

.5/23/41 

. .b5/l7/4l 

107 

.4/11/41 

..b3/l5/4l 

80 

.3/14/41 

..03/15/41 

77 

.5/2/41  . 

..b5/IO/4l 

83 

.3/7/41  . 

. .  .b3/8/4l 

96 

.8/1/41  . 

..b7/26/4l 

98 

.7/18/41 

. .b7/l2/4l 

92 

.6/27/41 

. .b6/28/4l 

90 

.2/14/41 

..b2/l5/4l 

80 

.4/18/41 

..b4/!9/4l 

105 

.8/29/41 

..D8/30/4I 

78 

.8/8/41  . 

D8/2/4I 

106 

.5/9/41  . 

. .b5/IO/4l 

131 

.4/25/41 

..D4/I9/4I 

1 17.  Jan. 
101 .  Jan. 
!02.  .Nov. 

84.  .  Dec. 

73..  Sept. 
1 27..  Sept. 
 Jan. 

93..  Oct. 
120.  .Dec. 
105.  .Oct. 
107.  Jan. 

84.  .Dec. 
1 12.. Sept. 

81.. Oct. 

67.  Jan. 

97.  .Nov. 
1 00..  Oct. 

81 .  .Dec. 

94.  .Nov. 

94.  Nov. 


.  .bl2/6/4l 
.bl2/20/4l 
.  b  1 0/  18/41 
.III  I  / 15/41 
...D8/2/4I 
..b7/26/4l 
..bl2/6/4l 
. .b9/20/4l 
.1)11  '15/41 
..b9/20/4l 
.bl2/l3/4l 
.1)1  I  '15/41 
..b7/l9/4l 
. .b9/l3/4l 
.bl2/20/4l 
.liin/25/41 
..b9/l3/4l 
.hi  1/15/41 
.  Il  10/25/41 
.1)10/18/41 


.In  Prod. 
all/15/41 


.In  Prod. 

.all/8/41 


al 1/22/41 
.In  Prod. 


, .  In  Prod. 
.a8/30/4l 
. .  In  Prod. 


. .In  Prod. 

. .In  Prod. 
. .DI2/6/4I 
..all/1/41 
. .nl0/4/4l 


MONOGRAM 


Current  1940-41 


ALWAYS  CHECK  RUNNING  T 


Bowery  Blitzkrieg  (D)F  Gorcy-Jordan-Hall    61. .8/1/41  .. 

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang   63.. 8/8/41  .. 

Driftin'  Kid  (W)F  Tom  Keene-Betty  Miles   55. .9/26/41 

Dynamite  Canyon  (W)  Tom  Keene-Evelyn  Finley  8/8/41  . 

Father  Steps  Out  (D) F  Frank  Albertson-Jed  Prouty   63.. 7/19/41  . 

Flying  Wild   (D)F  East  Side  Kids-Joan  Barclay   65.. 3/10/41  . 

Fugitive  Valley  (W)F  Corrigan-King-Terhune    60.. 7/30/41 

Gang's  All  Here  (G)  Frankie  Darro-Mantan  Moreland  6/11/41  . 

House  of  Mystery  (H)A  Kenneth  Kent-Judy  Kelly  62.. 5/7/41  .. 

Invisible  Ghost  (H) A  Bela  Lugosi-Polly  Ann  Young   64.. 4/25/41  . 

Kid's  Last  Ride  (W)  John  King-Ray  Corrigan  2/10/41  , 

(Former  title  "Prairie  Schooldays") 

King  of  Zombies  (H)A  John  Archer-Mantan  Moreland   67.. 5/14/41  . 

Murder  by  Invitation  (My)  A.  .Wallace  Ford-Marian  Marsh   65.. 6/30/41  . 

Pioneers,  The  (W)F  Tex  Ritter. Slim  Andrews   61.. 5/10/41  . 

Redhead    (D)A  June  Lang-Johnny   Downs   64.. 5/21/41  . 

Ridin' the  Cherokee  Trail(W)F. Tex  Ritter-Slim  Andrews   60.  .2/25/41  . 

Riding  the  Sunset  Trail  (W)..Tom  Keene-Betty  Miles  1(1  31  41 

Roar  of  the  Press  (My) F  Jean  Parker- Wallace  Ford   72.. 4/38/41  . 

Sign  of  the  Wolf  (D)F  Grace  Bradley-Louise  Beavers   69. .3/25/41  . 

Silver  Stallion  (D)  David  Sharpe-Leroy  Mason-Thunder  5/28/41  . 

Tumbledown  Ranch  in  ... 

Arizona    (W)F  Range    Busters   00. .4/20/41  . 

Wanderers  of  the  Desert  (W)  Tom  Keene-Betty  Miles  6/25/41  . 

Wrangler's  Roost  (W)F   Range    Busters   58.. 6/4/41  .. 

Current  1941-42 

Arizona  Bound  (W)F   Buck  Jones-Tim  McCoy   57.  .7/19/41  . 

Borrowed  Hero  (D)F  Florence  Rice-Alan  Baxter  65..  12/5/41  . 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64. .11/21/41 

Forbidden  Trails  (W)  Buck  Jones-Tim  McCoy  12/26/41 

Freckles  Comes  Home  (G)  Johnny  Downs-Gail  Storm  1/2/42  .. 

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63. .9/5/41  .. 

Gunman  From  Bodie  (W)F...  Buck  Jones-Tim  McCoy   62. 9  19 '41  . 

I  Killed  That  Man  (My) A  Ricardo  Cortez,  Joan  Woodbury  70..  11/14/41 

Let's  Go  Collegiate  (O)F  Frankie  Darro-Jackie  Moran   62.. 9/12/41  . 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  12/5/41  . 

Riot  Squad  (My) A  Richard  Cromwell-Mary   Ruth   57..  12/19/41 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee  12/19/41 

(Former  title  "Boy  of  Mine") 

Saddle  Mountain  Roundup(W) .  Range  Busters  8/29/41  . 

Spooks  Run  Wild  (MyC)  F  Bela  Lugosi-Leo  Gorcey- Huntz  Hall.  63.. 10  24/41 

Stolen  Paradise  ( D) A  Leon  Janney- Eleanor  Hunt  80. .10/31/41 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)  Range  Busters   ....1/9/42  .. 

Tonto  Basin  Outlaws  (W)F.. .Range  Busteri  63 ..  10/  0/4 

Top  Sergeant  Mulligan  (C)F..Nat  Pendleton-Carol  Hughes   69..  10/17/41 

Underground  Rustlers  (W)  Range  Busters   11/21/41 

(Former  title  "Bullets  and  Bullion") 
Zis  Boom  Bah  (DM )  F  Peter  Lind  Hayes-Grace  Hayes  62.  .11/7/41 

Coming  1941-42 

Below  the  Border  (W)  Buck  Jones-Tim  McCoy  1/30/42 

Here  Come  the  Marines  Wallace   Ford-Toby  Wing  ' 

Law  of  the  Jungle  Arline  Judge-John   King  2/6/42  ., 

Man  From  Headquarters  Frank  Albertson-Joan  Woodbury  1/23/42 

Mr    Wise  Guy   East  Side  Kids  2/20/42  . 

Rock  River  Renegades  (W)... Range  Busters   2/27/42  . 

Snuffy  Smith,  the  Yard 

Bird  (C-D)   Bud   Duncan-Edgar   Kennedy  1/16/41  . 

Westward  Mail  (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  

PARAMOUNT  Current  1940-41 

4038  Aloma  of  the  South  Seas  (D)F. Dorothy  Lamour-Jon  Hall  (Tech.)..  £7.  .8/29/41 

tn*i  RnrHer  vioilantes  (W)F  Bill  Boyd-Russell  Hayden   60.. 4/18/41  . 

4OT2  Caunht  fn  the  Draft  (C)F    .. Bob  Hope-Dorothy  Lamour   81. .7/4/41  .. 

$037  Flying  Blind  (D)F  ....  Richard  Arlen-Jean  Parker   70.. 8/29/41  . 

IME  WITH  LOCAL  EXCHANGE 


..h8/2/4l 
..D8/9/4I 
..9/27/41 
.a7/l9/4l 
. .b8/2/4l 
.  ,b3/l/4l 
,b9/20/4l 
.a5/l7/4l 
.h5/3l/4l 
-b4/l9/4l 
.al/ll/41 

.b5/l7/4l 
..D7/5/4I 
..b5/3/4l 
.b5/l7/4l 
.b2/22/4l 
a»/27/4l 
.04/26/41 
.03/22/41 
.85/10/41 

..b5/3/4l 
.a6/l4/4l 
.b7/!9/4l 


. .b7/26/4l 

.  .b!2/6/4l 
Illl/I5/4I 
al  1/29/41 
.al 1/22/41 
..D9/I3/4I 
bin  18  '4 
.III  1/8/41 
. .b9/20/4l 
.all/22/41 
..12/20/41 
al  1/22/41 

.  .a8/9/4l 

III!)  II  4 
1112/21/40' 


bll/29/4l( 
.hll/l/4I| 
alO/18/41 ; 

.bll/l/4lj 


. .In  Prod 
.  .In  Prodi 
.In  Prod,  j 
. . In  Prod  j 
.In  Prod 
.In  Prod 


.al2/6/4 
.  I  n  Prod 


.  b8/30/4 
...04/5/4 
. .b5/3l/4 
. .08/23/4 


January  10,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


PARAMOUNT 


Current  1940-41  iCont.) 


4028  I  Wanted  Wings  (D)F  Brian  Donlevy-Kay  Milland  

4035  Kiss  the  Bct-s  uooubye  (CM)  F  .  D.  Ameche-M.  Martin-O.  Levant.. 

4022  Lady  Eve  (D)F  Barbara  Stanwyck- Henry  Fonda... 

4023  Las  Vegas  Nights  (Mu-OF. .  .Phil  Regan-Bert  Wheeler.  Dnreav 
4UI8  Mad  Ductor  (H)F  Basil  RathDone- Ellen  Drew  

4020  Monster  and  the  Girl  (H)  A ...  Ellen  Drew-Onslow  Stevens  

4029  One  Night  rn  Lisbon  (OA  Madeleine  Carroll-Fred  MacMurray 

4031  Parson  ol  Panamint  (D)  F  Charles  Ruggles-  E  lien  Drew  

4054  Pirates  on  Horseback  (W)F.-.Wm.  Boyd-Russell  Hayden  

4026  Power  Dive   ( D )  F  Richard  Arlen-Jean  Parker  

4027  Reaching  lor  the  Sun  (CD)A..Joel   McCrea-Ellen  Drew  

4025  Road  to  Zanzibar  (CM)F  Crosby-Lamour-Hope   

4024  Round-Up   (W)F   Richard  Dix-Patricia  Morison  

4034  Sheiiherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.).. 

4021  There's  Magic  in  Music  (Mu)  F  .Allan  Jones-Susanna  Foster  

(Reviewed  as  "Hard  Boiled  Canary") 
4019  Virginia  (Tech.)   (PD)F  Madeleine  Carroll-F.  MacMurray.. 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  62 

4055  Wide  Onen  Town  (W)F  William  Boyd-Russell  Hayden   78 .  .8  8/41 

4036  World   Premiere  (OA  John  Barrymore- Frances  Farmer  70.. 8/15/4 

4017  You're  the  One  (M)F  Orrin  Tucker-Bonnie  Baker  81.. 2/7/41 

Block  Current  1941-42 

No.  _  . . 


Rel. 

S66 

Mins.  Date 

s  Issue  of 

Rfi 

7/18/41 

..b7/l9/4l 

..  b3  1  41 

i^n 

3/ OU/ 4 1 

. .b3, 29/41 

85 

8/1/41 

. .b6/28/4l 

97*. 

3/21/41 

...b3/l/4l 

89. 

3  28/41 

. .03  22  41 

90 . 

.  b2/ 15/41 

64 . 

b2/ 15/41 

95 . 

6/13/41 

'.'.05,  10,41 

84 . 

8/22/41 

.  .b6.'2l/4l 

69. 

!a/23/4l 

. .b5/24/4l 

68. 

.4/25/41 

.b4/l2/4l 

88. 

.5/2/41  . 

. .b4/ 12/4 1 

90. 

.4/11/41 

. . .b3/ 15/41 

90. 

.4/4/41  . 

. . b3/ 1 5/4 1 

91 . 

.7/25/41 

. .b6/2l/4l 

80. 

.5/16/41 

...b3/l/4l 

108. 

.2/21/41 

..bl/18/41 

62. 

.6/20/41 

. .b6/l4/41 

78. 

.8/8/41  . 

b8/2/4l 

70. 

.8/15/41 

.  .J)8/23/4l 

81 . 

.2/7/41  . 

...b2/8/41 

RKO-RADIO 


Current  1940-41  (Cont.l 


1  Buy  Me  That  Town  (OA  Lloyd   Nolan-Constance   Moore   70. .10/3/41 

2  Glamour  Boy  (OF  Susanna  Foster-Jackie  Cooper  

I  Hold  Back  the  Dawn  (D)F  Chas.  Boyer-Olivia  de  Havilland.. 

I  Henry  AlUrich   

for  President  (OF  Jimmy  Lydon-Mary  Anderson  

Louisiana  Purchase  (MC)  Bob   Hope-Victor   Moore  (Tech.). 


2  Night  ol  Jan.  16th  (My) F  Ellen  Drew-Robt.  Preston  

1  Nulliiiig  But  the  Truth  (C)  Bob  Hope-Paulette  Goddard  

W-l  Outlaws  of  the  Desert  (W)F. .  .Wm.  Boyd-Brad  King............. 

W-l  Riders  of  the  Timberline(W)  F  .Bill  Boyd-Brad  King-Andy  Clyde.. 
W-l  Secret  of  the  Wastelandst  W)  F  .  Wm.  Boyd-Brad  King-Andy  Clyde.. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  


w- 


.Bill  Boyd-Brad  King-A.  Clyde. 

1941-42 


W-l  Twilight  on  the  Trail  (W)F 

Comin 

American  Empire   Richard   Dix-Preston  Foster  

Bad  Men  of  Arizona  (W)  Richard   Dix-Frances  Gifford  

(Former  title  "Tombstone") 
3  Bahama  Passage  (Tech.)  (D)  A  .  Madeleine  Carroll-Stirling  Hayden..  81. 

Dr.  Broadway  (D)  Mactidnald  Carey-Jean  Phillips  

Fleet's   In   (MC)  Dorothy  Lamour-William  Holden  

Fly  by  Niglit  (D)  Richard  Carlson-Nancy  Kelly  

Great  Man's  Lady  (D)  Barbara  Stanwyck-Joel  McCrea  

(Former  title  "Pioneer  Woman") 

Henry  and  Dizzy  (C)  Jimmy  Lydon-Charles  Smith  

I  Live  on  Danger  Chester  Morris-Jean  Parker  

Irving  Berlin's  Holiday  lnn...Bing  Crosay- Fred  Astaire  

Lady  Has  Plans  (C)  Paulette  Goddard-Ray  Milland  

Malaya  (D)   (Tech.)  Dorothy  Lamour- Richard  Denning   

Mr.  and  Mrs.  Ci.gat  Rav  Milland  Betty  Field  

3  Mr.  Bug  Goes  to  Town  ( F  A)  F  .Tech.  Cartoon   Feature  78. 

My  Favorite  Blonde  (C-D).-.Bob  Hope-Madeleine  Carroll  

Night  in  New  Orleans  (My) ...  Preston  Foster-Albert  Dekker  

(Former  title  "Morning  After") 
3  No  Hands  on  the  Clock(My)  F  Chester  Morris-Jean  Parker  75. 

Out  of  the  Frying  Pan  William  Holden-Susan  Hayward  

3  Pacific  Blackout  (D)F  Robert  Preston-Martha  O'Driscoll . . .  76. 

(Reviewed  as  "Midnight  Angel") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  

Reap  the  Wild  Wind  (D)  Ray  Milland-John  Wayne  (Tech.)  

Remarkable  Andrew   William  Holden-Brian  Donlevy  

3  Sullivan's  Travels  (CD) A  Joel  McCrea-Veronica  Lake  91. 

Sweater  Girl   (My)  Eddie  Bracken-June  Preisser  

Take  a  Letter  Darling  Rosalind   Russell-Fred  MacMurray  

This  Gun  for  Hire  (D)  Veronica  Lake-Robert  Preston  

Torpedo  Boat   (D)  Richard  Arlen-Jean  Parker  

True  to  the  Army  (C)  Judy  Canova-Allan  Jones-Ann  Miller.... 

PRODUCERS  RELEASING  CO.  1940-41 

162  Billy  the  Kid  in  Santa  Fe  (W).Bob  Steele- Marin  Fais-St.  John   66. 

161  Billy  the  Kid's  Fighting 

Pals   (W)F   Bob  Steele    62. 

258  Billy  the  Kid's  Round-Up(W) .  Buster  Crabbe-AI  St.  John   58. 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John  64. 

Ilfi  Blonde  Comet  (D)  Robert  Kent-Virginia  Vale  67. 

207  Broadway  Big  Shot  Ralph   Byrd-Virginia  Vale  

107  Caught  in  the  Act  (OF  Henry  Armetta    62. 

111  Criminals  Within   (My) A  Eric  Linden-Ann  Doran  70. 

115  Dannerous  Lady  (My)  F  Neil   Hamilton-June  Storey  66. 

113  Desperate  Cargo  (  D)  A  Ralph  Byrd-Carol  Hughes  69. 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore  61. 

206  Duke  of  the  Navv  (D)  Ralph  Byrd-Veda  Ann  Borg  

109  Emergency  Landing  (Spy) F ..  .Carol   Hughes    79. 

108  Federal  Fugitives  (Spy)F  Neil  Hamilton-Dons  Day   66. 

124  Gambling  Daughters  (D) A  Cecilia  Parker-Roger  Pryor  67. 

205  Hani   Guy    (G) A  Jack  La  Rue-Mary  Healy  68 

126  Jungle  Man   (D)F  Buster  Crabbe-Sheila    Darcy  63. 

215  Law  of  the  Timber  (D)  Marjorie    Reynnlils-Monte   Blue  63 

167  Lone  Rider  Ambushed  (W)F.  Geo.  Houston-AI  St.  John   67. 

163  Lone  Raider  Rides  On  (W)... George   Houston    64, 

164  Lone  Rider  Crosses  the  Riot W)  George   Houston    64. 

168  Lone  Rider  Fights  Back  (W).. George  Houston-AI  St.  John  64 

166  Lone  Rider  in  Frontier  Fury.. Geo.  Houston-AI  St.  John  62. 

165  Lone  Rider  in  Ghost  Town(W)F. Geo.  Houston- Alaine  Brandes  64. 

213  Miracle  Kid  (D)  Tom  Neal-Carol  Hughes-Vlcki  Lester  69 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66 

155  Outlaws  of  the  Rio 

Grande  (W)F   Tim  McCoy    55 

123  Paper  Bullets  (D) A  Joan  Woodbury-Jack  LaRuo   72, 

125  Req'l.ir    Fellers    ( D)  F   Billy  Lee- 'Alfalfa'  Switzer   65. 

110  South  of  Panama  (Spy)  F  Roger  Pryor-Virginia  Vale   68. 

230  Swamp  Woman   Ann  Corio-Jack   La  Rue   68 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60 

I5fi  Texas  Marshal  (W)  Tim  McCoy- Kay  Leslie   62 

1941-42 

259  Billy  the  Kid  Trapped  (W)...B.  Crabbe-A.  St.  John  

202  Girls  Town   Edith   Fellows-June  Storey  

263  Lone  Rider  and  the  Bandit(W). George  Houston-AI  St    John   55 

252  Raiders  of  the  West  (W)  Bill   (Radio)   Boyd-Art  Davis  

214  Today  I  Hang  (D)  Walter  Woolf  King-Mona  Barrie  


68. 

. 12/19  41 

.. .D9/6/4I 

84. 

.11/7/41  . 

. . . b9  6  41 

70. 

.10/3/41  . 

...□8/2/41 

80. 

.12/5/41  . 

...□9/6/41 

15. 

.9/26/41  . 

...b8/2/4l 

70. 

. 10/24/31 

...68/2/41 

98. 

.1/1/42  .. 

.bl 1 /29/4I 

75. 

.10/31/41 

...b8/2/4l 

79. 

. 1 1/28/41 

.. .b9/6/4l 

90. 

.10/10/41 

. . .b8  2/41 

1)9/27/41 

b9  27,41 

b9/27/4l 

94. 

.11/21/41 

..  .b976/4l 

b9/27/4l 

..b9/27/4l 

. .  In  Prod. 
.  .alO/4/41 

.bl2/!3/4l 
.a  1 1/29/41 
.  .al  I  / 1 .'411 
..a8/30/4l 
..a3/22/4l 

. .a9/27/4l 
. . . In  Prod. 
.  al  3  42 
am  ii4i 
. .a8/l6/4l 
.al2,'27/4l 
..□12/6/41 
a  1 2  6  4  1 
.alO/ 11/41 

.hl2/l3/4l 
al2  20  41 
.  b  1 2  6  41 


. . .al  3  42 
...a7/5/4l 
. .a7/26/4l 
. . b 12  6  41 
.. .a8/9/4l 

. . In  Prod, 
.al 1  29  41 
.al I  22  H 

a  12  20  41 


.7/11/41    . . .a7/ 19/4  I 


.4/18/41  . 

12   12  41 
. 10/24/41 
.12  26  41 
.2  13  42  . 
.2/7/41  .. 
.6/27/41  . 
9   12  41  . 
.7/4/41  .. 
.6/27/41  . 
.1,23/42  . 
.5/23/41  . 
.3/28/41  . 
.8/1/41  .. 
. 10/17/41 

in  i n  4  1 
.12/19/41 
.8/29/41  . 
.1/10/41  . 
.2/28/41  . 
.11/7/41  . 
.8/8/41  .. 
.5/16/41  . 
. 1 1/14/41 
.10/31/41 

.3/7/41  .. 
.6/13/41  . 

,8'I5'4I  . 
.5/2/41  .. 
.12/5/41  . 
.1/2/42  ., 
.6/13/41  . 


. .04/12/41 
.  b  12  27,  41 
.bl 1/1/41 
all  22  41 
al  3  42 
.b4/26/4l 
.b8/l6/4l 
h  1 0  '  I  1/41 
..blO/4/41 
.b8/l6/4l 
.  .al2/6/4l 
..b7/l2/4l 
. .D5/24/4I 
.  .09/13/41 
-b 10/25/4 1 
.blfl/l I /4l 
.b 12/27/4 1 
.  .bl  l/l  '41 
.  .Not  Rev. 
.  .Not  Rev. 
.bl2/27/4l 
. .a7/26/4l 
, .b5/l7/4l 
..alO/4/41 
. .blO/4/41 


. .  b3/l/4l 
. . b6/ 14/41 
.  ,h8  '30 '41 
. .b4/26/4l 
a  Ml  II  4 
.al 1/22/41 
. .a5/!7/4l 


.3 '13 '42 
.  I  9  42 
.2  20  42 
I  30  42 


RKO-RADIO 


Current  1940-41 


183  Along  the  Rio  Grande  (W)F..Tim  Hr.lt-Betty  Jane  Rhodes   66.  .2/7/41  . 

185  Cyclone  on  Horseback  (W)  Tim  Holt- Marjorie  Reynolds   60.. 6/13/41 

122  Devil  and  Miss  Jones  (D)F...Jean  Arthur-Chas.  Coburn   92.. 4/1 1/41 

119  Foollight  Fever  (OF  Alan  Mowbray- Donald  McBride   67.  .3/21/41 

166  Frank  Buck's  Jungle  Cavalcade. Frank  Buck    77.. 6/27/41 

120  Girl.  A  Guy  and  A  Gob  (OF. Geo.  Murphy-Lucille  Ball   91. .3/14/41 

129  Hurry.  Charlie.  Hurry  (OF. ..Leon  Errol-Mildred  Coles   65. .7/25/41 

175  Little  Foxes  (D) A  Bette  Davis-Herbert  Marshall   116. .8/29/41 

124  Melody  for  Three  (D)F  Jean  Hersholt-Fay  Wray   67. .3/28/41 

135  My  Life  With  Caroline  (O... Ronald  Colman-Anna  Lee   81. .8/1/41  . 

121  Play  Girl  (CD)A  Kay  Francis-James  Ellison   75  . 2/14/41 

191  Reluctant  Dragon (C-Cartoon) F . Benchley  and  Cartoon  Characters...  73.. 6/20/41 

125  Repent  at  Leisure  (C-D)F  Kent  Taylor-Wendy  Barrie   67. .4/4/41  . 

184  Robbers  of  the  Range  (W)F...Tim  Holt-Ray  Whitley   61. .4/18/41 

131  Saint's  Vacation   (My) A  Hugh  Sinclair-Sally  Gray   65.. 5/31/41 

123  Scatterpoori  Baines  (OF  Guy  Kihhee-Carol  Hughes   69.. 2/21/41 

136  Scattergood  Meets  B'way(D)  F  .Guy   Kibbee-Emma   Dunn   70.  .8/22/41 

132  Scatteroood  Pulls  the 

Strings  (D)F   Guy  Kibbee    65.. 5/23/41 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  8/8/41 

172  Slory  of  the  Vatican  (Doc.)..  March  of  Time  Feature   54.. 7/18/41 


. . .2  27  42 
. . In  Prod. 
. .al2/6/4l 
.al2/l3/4l 
a  12  13  41 


. . .b2/l/4l 
.  .a5/|0/4l 
...D4/5/4I 
. . .b4/5/4l 
. .b7/l9/4l 
.. .b3/|/4l 
. . b7/ 12/4 1 
. .08/16/41 
. . .b3/8/4l 
. .b7/l9'4l 
.bl2/2l/40 
. . .b6/7/4l 
. .D5/3I/4I 
. . .b4/5/4l 
. .b6/2l/4l 
.  b2 '15/41 
. .b8/30/4l 


.b5/l7/4l 
.a7/l2/4l 
.b8/l6/4l 


M  ins 

133  Sunny  (MC)F   A.  Neagle-J.  Carroll-R.  Bolger   98.. 

128  They  Met  in  Argentina! M  D)  F  .  Ellison-O' Hara- Ebsen    77.. 

134  They  Meet  Again  (D)  F  Jean  Hersholt-Dorothy  Lovett   67.. 

126  Tom.  Dick  and  Harry  (OA... Ginger  Rogers-Geo.  Murphy   86.. 

Block 
No. 


Rel. 
Date 

5/30/41 
4/25/41 
6/20/41 
7/4/41  . 


8«» 
Issue  ef 

.b5/24/4l 
.b4'26/4l 
. .b7/5/4l 
.b7/ 19/41 


Current  1941-42 

I  All  That  Money  Can  Buy(D)A  Anne  Shirley- Walter  Huston. 

(Reviewed  as  "Here  Is  a  Man") 


W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo  

I  Citizen  Kane  (D)A  Orson   Welles- Dorothy  Comingore.. 

W-l  Dude  Cowboy  (W)F  Tim   Holt-Marjorie  Reynolds  

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)... 

1  Father  Takes  a  Wife  (C)  A.  .  .  .Adolphe  Menjou-Gloria  Swanson... 

2  Gay  Falcon  (My)A  George  Sanders- Wendy  Barrie  

1  Lady  Scarface  (D)F  Dennis  0'  Keefe- Frances  Neal  

2  Look  Who's  Laughing  (OF. .  .Bergen  &  McCarthy    

2  Mexican  Spitfire's  Baby  (OF.. Leon  Errol-Lupe  Velez-Zasu  Pitts. 


Suspicion    (D)A  Cary  Grant-Joan  Fontaine. 


2 
2 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt. 

Coming  1941-42 


106. 

.10/ 17/41 

.  b7/l9/4l 

III. 

.1/9/42  .. 

.  .b 12/6/41 

60. 

. 10/10/41 

. . .b9/6/4l 

120. 

.9/5/41  .. 

.   ii  i   12  41 

59. 

.12/12/41 

. . .b9/6/4l 

64. 

. 10/31/41 

. .blO. 4/41 

79. 

.10/3/41  . 

..b7  19/41 

66. 

. 10/24/41 

. .b9/20/4l 

66. 

.9/26/41  . 

.  1)7  26.  41 

79. 

.11/21/41 

.  .1)9  20/41 

70. 

.11/28/41 

...U9/6/4I 

75. 

.9/12/41  . 

. .07/19/41 

99. 

. 11/14/41 

.  .b'J/ 20/41 

67. 

.11/7/41  . 

. .b9/20/4l 

66. 

. 12/ 12/41 

.  b  1 11/25/4 1 

Bambi   Disney  Cartoon  Feature  

5  Bashful    Bachelor  Lum  'n'  Abner  3  20/42  , 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe  2/13/42  . 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  

3  Date  With  the  Falcon  (MyC)  F .  George  Sanders- Wendy  Barrie   63. .l/l*  4Z  . 

6  Falcon  Takes  Over  George  Sanders- Allen  Jenkins  5/1/42  .. 

Fantasia  (FA)F   Technicolor  Cartoon    85. .4/3/42  .. 

3  Four  Jacks  and  a  Jill  (CM)F..Anne  Shirley-Ray  Bolger   6fl.l2.V42  . 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  2/20/42  . 

W-2  Land  of  the  Open  Range  (W)F.Tim  Holt-Ray  Whitley   60.  .4/ 1(1/42 

5  Magnificent  Ambersons  J.   Cotten- Dolores  Costello-T.    Holt  3/13/42 

5  Mayor  of  44th  Street  (G)  George  Murphy-Anne  Shirley  4/10/42 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Erml  3/6/42  .. 

6  My  Favorite  Spy  Kay  Kyser-Ellen  Drew  5/8/42  . 

3  Obliging  Young  Lady  (OF... Joan  Carroll-Edmond  O'Brien   80..  1/30/42 

3  Playmates  (CM)F   K.  Kyser-J.  Barrymore- Liiue  Velez.    96. .12/26/41 

Powder  Town   Victor  McLaglen- Edmond  O'Brien  4/17/42  . 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whilley   60.. 2/13/42 

4  Sing  Your  Worries  Away(CM)  .  Bert  Lahr-Buddy  Ebsen-Patsy  '.ielly  2/27/42 

5  Syncopation   (DM)  Adolphe  Meujou- Jackie  Cooper  3/27/42 

W-2  Thundering   Hoofs  (W)F  Tim  Holt-Ray  Whitley   60  

6  Turtles  of  Tahiti  (D)  Charles  Laughton-Jon  Hall  4/24/41 

4  Valley  of  the  Sun  (D)  James  Craig-Lucille  Ball  2/6/42  . 


.In  Prod. 


.  .alO/4/41 
bl2/l3/4l 
. .hi  I  «  41 
..al2/6/4l 
.bl 1/16/40 
. .bl I /8/4I 
.alO/18/41 
.bl2/l3/4l 
.a!2/27/4l 
. .al2/6/4l 
.  .al2/6/4l 
. . In  Prod. 
..bl 1/8/41 
.  hi  I  8/41 
.al2/20/4l 
. . .b9/6/4l 
.all/29/41 
.all/29/41 
.bl2/ 13/41 
.al2/l3/4l 
. .al2/6/4l 


REPUBLIC 


Current  1940-41 


16  AngelsWithBrokenWings(CD)  F.Binnie  Barnes-Gilbert  Roland  

45  Back  in  the  Saddle  (MW)F...Gene  Autry-Smiley  Bumelte  

58  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes... 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes  

15  Country  Fair  (CM)F  Eddie  Foy,  Jr.-June  Clyde  

77  Desert  Bandit   (W)F  Don  Barry-Lynn  Merrick  

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice  

42  Down  Mexico  Way  <W)F  Gene  Autry-Smiley  Burnette  

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers   

22  Gay  Vagabond,  The  (CD)F  Ruth   Donnelly-Roscoe  Karus  

21  Great  Train  Robbery  (D)F  Bob  Steele-Claire  Carleton  

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  

55  In  Old  Cheyenne  (W)F  Roy  Rogers-G.  "Gabby"  Hayes  

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick  

14  Lady  From  Louisiana  (PD)A..Ona  Munson-John  Wayne  

11  Man  Betrayed  (D) A  John  Wayne-F.  Dee-Edw.  Ellis  

12  Mr.  District  Attorney  (CD)  F ..  Dennis  O'Keefe-Peter  Lorre  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

66  Pals  of  the  Pecos  (W)F  Three  Mesquiteers   

75  Phantom  Cowboy  (W)F  Don  Barry-Virginia  Carroll  

23  Poison   Pen   (D)A  Flora  Robson-Rob't  Newton  

65  Prairie  Pioneers   (W)F  Three  Mesquiteers   

3  Puddin'   Head  (OF  Judy  Canova- Francis  Lederer  

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle  

13  Rookies  on  Parade  (CM)F  Bob  Crosby-Ruth  Terry  

67  Saddlemates   (W)F   Three  Mesquiteers   

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gabby"  Hayes. 

46  Singing  Hill,  The  (MW)F  Gene  Antry-Smiley  Burnette  

2  Sis  Hopkins  (CM)F  Judy  Canova- Bob  Crosby  

47  Sunset  in  Wyoming  (W)F....Gene  Autry-Smiley  Burnette  

76  Two-Gun  Sheriff  (W)F  Don  "Red"  Barry-Lynn  Merrick  

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette  


Current  1941-42 

171  Apache  Kid  (W)F  Don  "Red"  Barry-Lynn  Merrick  

174  Arizona  Terrors   (W)  Don  "Red"  bairy-Lynn  Merrick... 

(Former  title  "Born  to  the  Saddle") 

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massen... 

162  Gauchos  of  Eldorado  (W)F...Tom  Tyler-Bob  Steele  

108  Hurricane  Smith   (D)F  Ray  M iddleton-Jane  Wyatt  

151  Jesse  James  al  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

101  Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne  

110  Mercy  Island  (D)A  Ray  M iddleton-Gloria  Dickson  

173  Missouri    Outlaw    (W)F  Don  Red  Barry.  Lvnn  Merrick  

107  Mountain   Moonlight   (OF  Weaver  Bros.  &.  Elviry  

112  Mr.  District  Attorney  in 

the  Carter  Case   James   Ellison- Virginia  Gilmore... 

/Fr-rm»r  t)t|e  "R-hinii  Broadway  Lights") 

161  Outlaws  of  Cherokee  Trail(W)  F  Three  Mesquiteers   

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker  

121  Public  Enemies  (D)  Philip  Terry-Wendy  Barrie  

152  Red  River  Valley  (W)F  Rov   Rogers-Sally  Payne  

109  Sailors  on  Leave  (OA  William   Lumligan-Sliirley  Ross... 

143  Sierra  Sue   (W)  Gene  Autry-Smiley  Burnette  

113  Tuxedo  Junction   (OF  Weaver  Bros.  &  Elviry  

163  West  of  Cimarron  (W)  Three  Mesquiteers   


72. 

.5/27/4  1 

. .  .bli/7/41 

73. 

.3/14/41  . 

..03/15/41 

61. 

.9/5/41 

1)9/6/41 

58. 

.7/24/41  . 

...b8/2/4l 

74. 

.5/5/41  .. 

.  .1)5/17/41 

56. 

.5/24/41  . 

. .b5/3l/4l 

65. 

.8 '27/41  . 

.  b9/l3/4l 

78. 

.Ill  15  41 

.hill  18/41 

56. 

.7/10/41  . 

.  .1)7/19/41 

66. 

.5/12/41  . 

-.1)5/24/41 

61 . 

.2/28/41  . 

- .  .1)3/8/41 

88. 

.8/20/41  . 

..1)8/16/41 

58. 

.3/28/41  . 

.  .1)4/12/41 

57. 

.6/24/41  . 

..1)6/28/41 

83. 

.4/22/41  . 

...b5/3/4l 

83. 

.2/27/41  . 

.  .1)3/15/41 

69. 

.3/26/41  . 

...b4/5/4l 

58. 

.6  20/41  . 

.  .1)6/21/41 

56. 

.4/8/41  .. 

. .b4/26/4l 

57. 

.2/14/41  . 

.  .1)2/22/41 

66. 

.6/30/41  . 

...D7/5/4I 

58. 

.2/10/41  . 

.  .1)2/22/41 

80. 

.6/25/41  . 

.  .1)6/28/41 

57. 

.7/31/41  . 

. . .b8/9/4l 

69. 

.4/17/41  . 

. . .b5/3/4l 

56. 

.5/26/41  . 

-.1)6/14/41 

56. 

.5/7/41  .. 

.  .1)5/10/41 

75. 

.4/26/41  . 

...b5/3/4l 

98. 

.4/12/41  . 

. .b4/l2/4l 

65. 

.7/15/41  . 

...U8/2/4I 

56. 

.4/10/41  . 

. .h4/26/4l 

64. 

.8/25/41  . 

..1)8/30/41 

56. 

.9/12/41  . 

.  .1)9/27/41 

.1/6/42  . 

al  1,22/41 

56. 

.9/29/41  . 

..1)10/4/41 

70. 

.11/10/41 

.1)11/15/41 

56 

.  10/24/41 

.1)10/25/41 

09. 

.7/20/41 

..b7/ 19/41 

56. 

.10  17  41 

.bin  ill  /li 

87. 

.1/5/42  . 

...bl/3/42 

72. 

Ill   Ml  II 

hill  1141 

58 

.1125  '4  1 

.1)1  1  22  M| 

68. 

.7/12/41 

..b7/l9/4l 

68. 

. 12/18/41 

.b  12/27/41 

Coming  1941-42 


144  Cowboy  Serenade   (W)  Gene  Autry-Smiley  Burnette  

153  Man  From  Cheyenne  (W)  Roy  Rogers-George  "Gabby"  Hayes. 

Pardon   My  Strines  Rill  H«nrv-  =  h»ila  Ryan  

Code  of  the  Outlaw  (W)  The  Three  Mesquiteers  

Sleepytime  Gal   Judy  Canova-Ruth  Terry  

South  of  Santa  Fe  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes... 

Tragedy   at   Midnight  John  H  "ward- Maroaret  Lindsay  

Yokel   Boy   Betty  Keane-Ed.  Foy,  Jr  


9/10/41  . 
8/29/41  . 
10/30/41 
12/12/41 
9/30/41  . 
11/12/41 
12/4/41  . 
.  12/15/41 


.1/22/42 
.1/16/42 


. .b9/20/4l 
...b9/6/4l 

,  hi  I  I  41 
bl2/l3/4l 
hlO/4/41 
hi  I  '15/41 
. .bl2/6/4l 
.bl2'20/4l 


.al2/20/4l 
al2/l3/4l 
.al2/20/4l 
.al2/27/4l 
. .  .  In  Prod. 
..In  Prod. 
.al2/20/4l 
In  Prod. 


20TH  CENT.-FOX 


Current  1940-41 


148  Accent  on  Love  (OF  Geo.   Montgomery-Osa   Massen  61. .7/11/41 

143  Blood  and  Sand  (Tech.)  (D)A. Tyrone  Power-Linda  Darnell  125.  .5/30/41 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North  59.. 6/13/41 

141  Cowboy  and  the  Blonde(CD)  F .  Mary  Beth  Hughes-G.  Montgomery..  68  .5/16/41 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis  73 .  .7/18/4 1 

136  Dead  Men  Tell  (My)  F  Sidney  Toler    61.  .3/28/41 

144  For  Beauty's  Sake  (CD)A  Ned  Snarks-Marjorie  Rambeau   62..6'6'4I  . 

130  Golden  Hoofs  (OF  Jane  Withers-Buddy  Rogers  66.  2  14/41 

140  GreatAmericanBroadcast(DM)F  Alice  Faye-John  Payne-Jack  Oakie..  90. . 5/9 '41  . 

142  Great  Commandment  (D)F  John  Beal-Albert  Dekker   80  .5/23/41 

139  Mail  Train  (D)F  Alastair  Sim-Gordon  Harker   60  . 4/25/41 

146  Man  Hunt  (Sny)F  Walter  Pidgeon-Joan  Bennett  100.. 6/20/41 

147  Moon  Over  Miami  (MOF  Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41  . 

132  Murder  Among 

Friends   (MyC)  F   John  Hubbard-Marjorie  Weaver   67.. 3/14/41 

129  Ride  Kelly  Ride  (D)F  Marvin  Stephens- Rita  Quigley   59.  .2/7/41  . 

136  Ride  On  Vaouero  (W)F  Cesar  Romero-Marv  Roth  Hunhes...  64..4'I8'4I 

131  Scotland  Yard  (D)  F  Edmund  Gwenn-Nancy  Kelly   67.. 2/28/41 

134  Sleepers  West  (D)F  Lloyd  Nolan-Lynn  Barl   72.. 4/4/41  . 

137  That  Night  in  Rio  (M) A  Alice  Faye-Don  Ameche  (Tech.)  90. .4/11/41 

133  Tobacco  Road   (D) A  Tierney-Granewin-Rambeau   84.3'7'4I  . 

145  Very  Young  Lady  (CD)F...    Jane  Withers-Nancy   Kelly  79.. 6 '27/41 

126  Western  Union  (Tech.)  (PD)  F .  Rob't  Young-RandolDh  Scott  95.  7/21/41 


.06/28/41 
.1)5/24/41 
.b7/27/40 
.b4/26/4l 
.1)6  28/41 
.b3 '29/41 
..1)7/5/41 
.  t>2  '8/41 
.  b5/3/4l 
.b4'l2/4l 
.  .1)7/5/41 
.b6'l4/4l 
.b6/2l/4l 

b2/22/4l 
bl/25/41 
.b3 '22/41 
.b3/29/4l 
.b3/22/4l 
. ,b3/l/4l 
b2 '22/41 
..b5/3/4l 
.  h«/8/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


January  10,  1942 


20TH  CENT.-FOX 


Rel. 

Mins.  Date 


Current  1941-42 


Block 
No. 

2  Belle  Starr  (Tech.)  (D) A  Gene  Tierney-Randolph  Scott  87., 

6  Blue,  White  and  Perfect  (D).. Lloyd  Nolan-Mary  Beth  Hughes   75. 

5  Cadet  Girl  (CD) A  Carole  Landis-Geo.   Montgomery   71. 

2  Charlie  Chan  in  Rio  (My)F. .  .Siuiiey  Tolcr-Mary  Beth  Hughes  62. 

I  Charley's  Aunt   (OF  Jack  Benny-Kay  Francis   81. 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  73., 

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes  74. 

3  Great  Guns  (C)F  Laurel  and  Hardy-Sheila  Ryan  74. 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature   82. 

(Reviewed  as  "Hot  Spot") 
W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery- Lyiine  Roberts   58. 

3  Man  at  Large  (Spy)F  Marjorie  Weaver -Richard   Derr  69. 

5  Marry  the  Boss'  Daughter(CD)  F  .  Brenda  Joyce-Bruce  Edwards  60. 

4  Moon  Over  Her  Shoulder!  C)  A  ,  Lynn  Bari-John  Sutton   68. 

5  Perfect  Snob  (CD)F  Lynn   Bari-Cornel   Wilde   61. 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell  60. 

6  Remember  the  Day  (D)  Claudette  Colbert-John  Payne  86. 

W-l  Riders  of  the  Purple  Sage(W) F .George   Montgomery-Mary   Howard..  56. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  93. 

A  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright.  Jr   73. 

I  Sun  Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle..  83. 

4  Swamp  Water  ( D ) A  Walter  Huston-Walter  Brennan   Ml. 

3  Week-end  in  Havana  (D)  F ...  .Alice  Faye-John  Payne  (Tech.)   80. 

3  We  Go  Fast  (C)A  Alan  Curtis-Lynn  Bari   64. 

I  Wihl  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett   77. 

3  Yank  in  the  R.A.F.  (War) F . .  .Tyrone  Power-Betty  Grable   97. 


9/12/41  . 
1/6/42  ., 
1 1/28/41 
9/5/41  .. 
8/1/41  .. 
12/12/41 
8/8/41  .. 
10/10/41 
1 1 / 14/41 

9/26/41  . 
10/3/41  . 
11/28/41 
10/24/41 
12/19/41 
8/22/41  . 
1/1/42  . 
10/10/41 
11/21/41 
. 1 1  '7/41 
8/29/41 
t  I   14 '4 1 
9/26/41 
9/19/41 
8/15/41 
10/17/41 


See 
Issue  of 


. .b8/23/4l 
.bl2/20/4l 
.bit  15/41 
. .b8/23/4l 
. .07/26/41 
.bl I / 15/4 1 
,.b7/26/4l 
,.b9/ 13/41 
. b 10/ 18/4 1 

. .b9/l3/4l 
. .D9/I3/4I 
.bl I / 1 5/4 1 
. b 1 0/ 1 8/4 1 
.bl  1/22/41 
. .b7/26/4l 
.b 12/20/4 1 
..b9/l3/4l 
.bl 1/22/41 
.blU'25/41 
...b8/2/4l 
.1)10  2.V4I 
..b9/l3/4l 
. .b9/l3/4l 
. .b7/26/4l 
. .b9/l3/4l 


UNIVERSAL 


Current  1941-42  (Cont.) 


Coming  1941-42 


Castle  in  the  Desert  (My)  Sidney  Toler-Arleen  Whelan    all/8/41 

Gentleman  at  Heart  Jarole  Landis-Cesar  Romero  1/16/42  ..al2/20/4l 

Hearses  Don't  Hurry  R.  Cortez-S.  Ryan  

How  Green  Was  My  Valley(D)  FMaureen  O'Hara- Walter  Pidgeon. . .  1 18  hll/l/41 

Lone  Star  Ranger  (W)  John  Kimbrough-Sheila  Ryan  a9/l3/4l 

Moontide   J.  Gabin-I.  Lupino-C.  Rains  al/3/42 

My  Gal  Sal  (Tech.)   Rita   Hayworth- Victor  Mature  In  Prod. 

Night  Before  the  Divorce  Lynn  Bari-Joseph  Allen.  Jr  In  Prod. 

Not  For  Children  Jane  Withers-Marjorie   Weaver  In  Prod. 

On  the  Sunny  Side  (D)  Roddy  McDowall-Jane  Darwell  al2/6/4l 

Outlaw,  The   Walter  Huston-Thos.   Mitchell  Ill  Prod. 

Remarkable  Mr.  Kipps  Michael  Redgrave-Diana  Wynyard  Not  Rev. 

Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  1/23/42  ..al2/27/4l 

Rings  on  Her  Fingers  Henry  Fonda-Gene  Tierney  al/3/42 

Roxie  Hart  (D)  Ginger  Rogers- Adolphe  Menjou  all/29/41 

Song  of  the  Islands  (D)  Jack  Oakie-Betty  Grable  (Tech.)  all/29/41 

Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  1/30/42   . .  . a  10/4/41 

Tales  of  Manhattan  (D)  Henry  Fonda-Ginger  Rogers  a  12/6/4 1 

Ten  Gentlemen  from 

West  Point  J.  Payne-M.  O'Hara  

Sundown  Jim  J.  Kimbrough- A.  Whelan  

This  Above  All  Tyrone   Power-Joan   Fontaine  al/3/42 

To  the  Shores  of  Tripoli  M.  O'Hara-J.  Payne  (Tech.)  al2/20/41 


7  Young  America  (D)  lane  Withers- William  Tracy  2/6/42 


UNITED  ARTISTS 


Current 


.  73 
.  ion 

I  10 

'45 


All  American  Co-Ed  (CM)F  Frances  Langlord-Johnuy  Downs  .. 
Broadway  Limited  (C-D)F  ..  Victor  McLaglen-Dennis  O'Keefe.. 

Cheers  for  Miss  Bishop  (D)F    Martha  Scott- William  Gargan  

Corsican  Brothers  (D)  Doug  Fairbanks.  Jr.-Akim  Tamiroff. 

Dulles  Are  Pretty  People  (C). Marjorie  Woodworth-Jimmy  Rogers 

Fiesta  (Tech.)    (CD)  Armiila- Antonio  Moreno-Geo.  Givot. 

Great  Dictator,  The  (C)F  Charles  Chaplin-P.  Goddaril  126. 

Hayfoot  (C)   William  Tracy-James  Gleason   48. 

International  Lady  (Spy)  A  . ..  Ilona  Massey-George  Brent  100. 

Lydia  (D)F  Merle  Oberon-Alan   Marshall  104. 

Major  Barbara  (CD)A  Wendy  Hiller-Rohert  Morley  112. 

Miss  Polly  (OF  ZaSu   Pitts-Slim   Summerville   45, 

New  Wine  (MD)F  Ilona  Massey-Binnie  Barnes  84. 

Niagara  Falls  (OF  Marjorie  Wooilworth-Tom  Brown  43. 

Pot  0'  Gold  (C-Mu)F  lames  Slewart-Paulette  Goddard  95. 

So  Ends  Our  Night  (D)A  Fredric  March-Margaret  Sullavan. . .  121 . 

Sundown  (D)A   Gene  Tiemey-Bruce  Cabot   92. 

Tanks  a  Million  (C)  F  Jas.   Gleason-Wm.  Tracy   50. 

That  Hamilton  Woman!  (PD)  A  .  Vivien  Leigh-Laurence  Olivier  126 

That  Uncertain  Feeling  (SO  A  .  Ohemn- Douglas- Meredith    84 

Three  Cockeyed  Sailors  (OF. .Tommy  Trindcr-Claude  Hulbert   76 

Topper  Returns  (OF  Joan  Blondell-Carole  La  ml  is   89 


10/31 '41 
6/13/41 
.2/21/41 
. 12/25/41 
. 12/25/41 
.  1 1/28/41 
.3/1/41  . 
. 12/12/41 
.!)  19  41 
.9/29/41 
.9/12/41 
.11/14/41 
. 10/10/41 
.10  I7'4I 
.4/11/41 
.2/14/41 
.11)  31-41 
.9/12/41 
.4/30/41 
.4/20/41 
.7/4/41  . 
.3/21/41 


Coming 


About  Face   William  Tracy-Joe  Sawyer  

Brooklyn  Orchid    Marjorie  Woodworth- Wm.  Bentlix  

Cubana   Marjorie  Woodworth-George  Givot  

Heliotrope   Harry   (D)  Brian  Donlevy-Miriam  Hopkins  

Jungle  Book  (Tech.)  (FA)  Snbu-ler.  Cowan- Rosemary  DeCamp  

Shanghai  Gesture  (D)  Gene  Tierney-Victor  Mature  104 

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  

To  Be  Or  Not  To  Be  Carole  Lombard-Jack  Benny  

Twin  Beds  (C)  George  Brent-Joan  Bennett  


.1/30/42 
1/15/42  . 


.2/15/42 
1/16/42 


. ,a9/!3/4l 


.1)11)  18/41 
. . b6/ 14/4 1 
.  .1)1/18/41 
.bl2/20/4l 
.al2/20/4l 
,bl2/20/4l 
.blO/19/40 
. . . bl/3/42 
.1)111  18  41 
. .b8/23/4l 
...D5/3/4I 
.  .bl  1/1/4 1 
...D8/2/4I 
.  .1)9  27  4  1 
...b4/5/4l 
. .bl/25/41 
.1)10  18/41 
. . .b8/9/4l 
. .b3/22/4l 
.  .b3/l5/4l 
. .07/12/41 
. .b3/!5/4l 


. . .  In  Prod. 
. .In  Prod. 
. . . In  Prod. 

. .al2/6/4l 
. .  a8'2/4l 
,b 12/27/41 
. .  .Coming 
. .  .In  Prod. 
. all/29/41 


UNIVERSAL 


Current  1940-41 


(>U. 


5035  Bachelor  Daddy  (OF  Baby  Sandy- Kathryn  Adams.. 

5002  Back  Street  (D)F  Chas.  Boyer-M.  Sullavan   89. 

5028  Black  Cat   ( My) A  Hugh   Herbert-Broderick  Crawford..  70.. 

5065  Bury  Me  Not  on  the  Lone 

Prairie  (W)   J.  M.  Brown-Fuzzy  Knight  

5039  Cracked  Nuts  (C)  Una  Merkel-Stuart  Erwiu   65. 

5057  Daimerous  Game  (D)F  Richard  Arlen-Andy  Devine   60. 

5008  Dark  Streets  of  Cairo  (D)  F . .  .Sigrid   Gurie-Ralph   Byrd   58. 

5037  Double  Date  (OF  Peg.  Moran-Ed.  Lowe-Una  Merkel..  58. 

5011  Flame  of  New  Orleans  (CD)  F .  Dietrich- Roland  Young-Cabot    79. 

5038  Hello  Sucker  (F) A  Hugh  Herhert-Peggy  Moran   60. 

5029  Hit  the  Road  (D)F  George-MacLane-Dead   End   Kids...  60. 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costcllo-Evelyn  Ankers...  86. 

5033  Horror  Island  (My)F  Peggy  Moran-Dick   Foran   60. 

5000  In  the  Navy  (CM)F  Abbott  &  Costello-Dick  Powell   86. 

5043  Lady  From  Cheyenne  (CD) . .  .Loretta  Young-Rob't  Preston   87. 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60. 

5012  Man  Made  Monster  (D)A  Frank  Albertson-Lon  Chaney,  Jr....  62. 

5016  Man  Who  Lost  Himself  (F) A. Brian  Aherne-Kay  Francis   71. 

5032  Meet  the  Chump  (C)F  Hugh  Herbert-Lewis  Howard   60. 

5055  Men  of  the  Timberland  (A)  F .  .Richard  Arlen-Andy  Devine   61. 

5041  Mr.  Dynamite  (D) A  Lloyd  Nolan-Irene  Hervey   67. 

5014  Model  Wife  (OA  Joan   Blondell-Dick  Powell   83. 

5054  Mutiny  in  the  Arctic  (A)  F  ...  .Richard  Arlen-Andy  Devine   61. 

5003  Nice  Girl?  (CM)F  Deanna  Durbin- Franchot  Tone   95. 

5056  Raiders  of  the  Desert  (A)  F ...  Richard  Arlen-Andy  Devine   60. 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56. 

3031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63. 

5044  Tnis  Woman  Is  Mine  (PD)A.  .Franchot  Tone-Walter  Brennan   92. 

50I2A  Tight  Shoes  (OF  Brod  Crawford-Ann  Gwynne   67. 

5034  Too  Many  Blondes  (CM)A  Rudy  Vallee-Helen  Parrish   60. 

Current  1941-42 

6007  Appoiniment  for  Love  (D) . . .  .Clias.  Boyer-Margaret  Sullavan....  89. 

6063  Arizona  Cyclone  (W)  Johnny   Mack  Brown   57. 

6013  Badlands  of  Dakota  (W)F  Crawford- Herbert- Devine    73. 

6035  Burma  Convoy  (A) A  ...Charles  Bickford-Evelyn  Ankers....  59. 

Don't  Get  Personal  (C)  H.    Herbert-A.    Gwynne   60. 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60. 

6045  Girl  Must  Live  (OA  Margaret  Lockwood    69. 

Hellzapoppin   Olsen  and  Johnson-Martha  Rave....  84. 

6005  It  Started  With  Eve  (CD)  F ...  Deanna  Durbin-Charles  Laughton  . . .  90. 

unsi  Kid  From  Kansas  (A)F  Dick   Foran-Leo  Carrillo   60. 

6001  Keep  'Em  Flying  (OF  Abbott  &  Costello-Carol  Bruce  80. 


7/4/41  . 
2/7/41  . 
5/2/41  . 

3/21/41 

8/1/41  . 

8/22/41 

2/28/41 

3/14/41 

4/25/41 

7/1 1/41 

6/27/41 

8/8/41  . 

3/28/41 

5/30/41 

4/ 1 1/4 1 

6/20/41 

3/28/41 

3/21/41 

2/14/41 

6/6/41  . 

3/7/41  . 

4/18/41 

4/18/41 

2/21/41 

6/18/41 

7/18/41 

6/20/41 

8/22/41 

6/13/41 

5/23/41 


10/31/41 
11/14/41 
9'5'4I  . 
10/17/41 
1/2/42  . 
10  24  41 
9  19  '41 
12/26/41 
9/26/41 
9/19/41 
1 1/28/41 


,b6/28/4l 
. ,b2/8/4l 
.D4/26/4I 


.al2/l4/40 
. .b7/26/4l 
. .  b3/8/4l 
.  .1)12/7/40 
. .03/15/41 
. .b4/26/4l 
...b7/5/4l 
.  .b6'28/4l 
.. .D8/2/4I 
.. .b4/5/4l 
. .b5/3l/4l 
. . ,b4/5/4l 
.  .b7/l9/4l 
. .b3/22/4l 
.  .b3'29/4l 
...b2/l/4l 
. .b5/3l/4l 
. .b3/l5/4t 
. .D4/I9/4I 
. . .b5/3/4l 
.. .03/1/41 
..b7/l2/4l 
. . bS/16/41 
. .b6/28/4l 
.  .1)8/23/41 
. .b6/ 14/41 
. .a5/24/4l 


.bin  '2"i  '41 
. .a7/l2/4l 
.  .  bfl  '30  '41 
. .blO/4/41 
. . .bl/3/42 
bin  18/41 
h  1 0  '  I  I  '41 
. b 12/20/4 1 
.  .blO'4/41 
. ,b9/20/4l 
.bl 1/22/41 


Kel. 
Date 
,9/5/41  .. 
11-2141 
12/19/41 
10/3/41  , 
I  1,21,-41 

10  I0'4I 
11/21/41 
12/5/41  . 
9/19/41  . 
10/17/41 
1 1/7/41  . 
9/12/41  , 
12/12/41 


Mins 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown- Fuzzy  Knight..  61. 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  58 

Melody  Lane  (CM)F  Baby  Sandy-The  Merry  Macs   60. 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   62. 

6025  Moonlight  in  Hawaii  (CM)  F .  .Johnny  Downs-Jane  Frazee  60. 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.  Fields-Gloria  Jean  71. 

6044  Quiet  Wedding   Margaret  Lockwood    63. 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel.  62. 

HD30  Sing  Another  Chorus  ( M C)  F  .  .Johnny  Downs-Jane  Frazee   64. 

6020  South  of  Tahiti  (D)F  Brian  Donlevy-Maria  Montez   75. 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray   66. 

6004  Unfinished  Business  (CD) A. .. Irene  Dunne-Robt.  Montgomery   94. 

Wolf  Man   (H) A  C.  Rains-D.  Foran-L.  Chaney,  Jr...  70. 

Coming  1941-42 

Bombay  Clipper  (D)  William  Gargan- Irene  Hervey  2/6/42  . 

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day  57  

(Former  title  "Vigilantes") 

'Frisco  Lil   (D)  Irene  Hervey-Kent  Taylor  3/13/42 

Ghost  of  Frankenstein  Sir  C.  Hardwicke-L.  Chaney,  Jr  3/20/42 

Jail  House  Blues  (C)  Anne  Gwynne- Nat  Pendleton   62..  1/9/42  . 

(Former  title  "Big  House  Blues") 

Juke  Box  Jennie  (C)  Harriet  Hilliard-Ken  Murray  3/27/42 

(Former  title  "Fifty  Million  Nickels") 

Mad  Doctor  of  Market  St.  (D),  Una  Merkel-Claire  Dodd  2/27/42 

(Former  title  "Terror  of  the  Islands") 

Mississippi   Gambler   (D)  Kent  Tavlor-Frances  Langtoru  

Mystery  of  Marie  Roget  Patric   Knowles-Maria  Montez  

North  to  the  Klondike  (A)  Brod  Crawford-Lon  Chaney,  Jr  1/23/42 

Paris  Calling   ( D)  A  Elisabeth  Bergner- Randolph  Scott. . .  93.  .1/16/42 

Tide  'Em  Cowboy  (C)  Abbott  &  Costello-Dick  Foran  2/20/42 

Road  Agent  (D) A  Leo  Carillo-Andy  Devine-D.  Foran.  60.. 2/6/42  . 

Saboteur   Robert  Cummings-Priscilla  Lane  3/6/42 

6064  Stage  Coach  Buckaroo  (W)  J.  Mack  Brown-Fuzzy  Knight   59.  .2/13/42 

(Former  title  "Ghost  Town  Buckaroo") 

Strange  Case  of  Dr.  Rx  Lionel  Atwill-Patric  Knowles  

(Former  title  "Dr.  Rx") 

Almost  Married  (C)  Jane  Frazee-Robert  Paige   . 

(Former  title  "Temporary  Bride") 

There's  One   Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown  

(Former  title   •'Man   Or  Mouse") 

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  

Treat  'Em  Rough  Peggy  Moran-Eildie  Albert  1/30/42 

(Former  title  "Panama  Kid") 
You're  Telling  Me  Hugh  Herbert-Robert  Paige  


See 
Issue  of 

.  .D9/20/4I 

.hill/ 11/41 
.bl2/l3/4l 
..blO/4/41 

.blU/ll/41 

. h  10  '  1 1  41 
. . .bl/3/42 
. .a5/l7/4l 
..b9/l3/4l 
.bl0/25/4l 
..bll/l/41 
. .b8/30/4l 
.bl2/l3/4l 


. .a7/l9/4l 
. . In  Prod. 
. .a9/!3/4l 


at  1/29/41 
. . .  In  Prod. 
..a5/3l/4l 

.al0/25/4l 

. . .a8/2/4l 

..al2/6/4l 
. . . In  Prod. 
.al0/i8/4| 

. .bl2/6/4l 
. . .a8/2/4l 
. . b 12/6/4 1 
. . .In  Prod. 
..a9/l3/4l 

.a  10/25/41 

.al2/l3/4l 


alO/4/41 


. . In  Prod. 

.all/22/41 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours  (SOF... Merle  Oberon- Dennis   Morgan   88. .5/10/41  . 

557  Bad  Men  of  Missouri  (D)  A ...  Dennis  Morgan-Wayne  Morris   74.  .7/26/41  . 

507  Bride  Came  C.O.D.  (C)A  Bette  Davis-James  Cagney   91. .7/12/41  . 

518  Bullets  for  O'Hara  (D) A  Joan  Perry-Roger  Pryor   50.. 7/19/41  . 

533  Dive  Bomber  (Tech.)  (D)F...Errol  Flynn-Fred  MacMurray  132. .8/30/41  . 

520  Father's  Son  (D)F  John  Litel  -  Billy  Dawson   58.. 2/1/41  .. 

514  Flight  From  Destiny  (D)A  Thos.  Mitchell-Jeffrey  Lynn  70.. 2/8/41  .. 

509  Footsteps  in  the  Dark  (  MyC)  A  ,  Errol  Flynn-Brenda  Marshall  96.  .3/8/41  .. 

504  Great  Lie  (D)F  Bette  Davis-Geo.  Brent  107.. 4/12/41  . 

515  Great  Mr.  Nobody  (C)F  Eddie  Albert-Joan  Leslie  71.. 2/15/41  . 

524  Here  Comes  Happiness  (D)  F .  .Mildred  Coles-Richard  Ainley  57.  .3/15/41  . 

565  Highway  West  (G) A  Brenda  Marshall-Olympe  Bradna         63. .8/23/41  . 

517  Kisses  for  Breakfast  (F) A  Dennis  Morgan-Jane  Wyatt  82.. 7/5/41  .. 

568  Knockout  (D)   Arthur  Kennedy-Olympe  Bradna         73.. 3/29/41  . 

505  Manpower  (D) A   Marlene  Dietrich-George  Raft  105. .8/9/41  .. 

500  Meet  John  Doe  (D)F  Gary  Cooper- Barbara  Stanwyck  123.. 4/28/41  . 

508  Million  Dollar  Baby  (CD)  F . .  .Priseilla  Lane-Ronald  Reagan  102.  .5/31/41  . 

523  Nurse's  Secret  (My) F  Lee  Patrick-Regis  Toomey   65.. 5/24/41  . 

555  Out  of  the  Fog  (D) A  Ida  Lupino-John  Garfield  85.. 6/14/41  . 

524  Passage  From  Hongkong  (My)  F.Keith  Douglas-Lucile  Fairbanks  61. .6/21/41  . 

501  Sea  Wolf  (D) A  Robinson-Garfleld-Lupino   100. .3/22/41  . 

573  Shadows  on  the  Stairs  (My) F .Maris  Wrixon-Wm.  Lundigan  63.. 3/1/41  .. 

564  Shining  Victory  (D) A  G.  Fitzgerald-Jas.  Stephenson  83. .6/7/41  .. 

522  Shot  in  the  Dark  (My)  F  Ricardo  Cortez-Wm.  Lundigan   57.  .4/5/41  .. 

563  Singapore  Woman   (D)A  Brenda  Marshall-David  Bruce  64.. 5/17/41  . 

567  Strange  Alibi   (G)F  Arthur  Kennedy-Joan  Perry  63.. 4/19/41  . 

559  Strawberry  Blonde  (CD)F  Jas.  Cagney-Olivia  de  Havilland         97.. 2/22/41  . 

516  Thieves  Fall  Out  (OA  Eddie  Albert-Joan  Leslie  72. .5/3/41  .. 

574  Three  Sons  O'Guns  (CD) A  Wayne  Morris-Arthur  Kennedy  65.. 8/2/41  .. 

558  Underground  (D)   Jeffrey  Lynn-Karen  Verne   95.. 6/28/41  . 

560  Wagons  Roll  at  Night  (D)  Humphrey  Begart-Sylvia  Sidney         84.. 4/26/41  . 

Current  1941-42 

110  Blues  in  the  Night  (DM)  Priseilla  Lane-Richard  Whorf  88..  11/15/41 

111  Body  Disappears  (OF  Jeffrey  Lynn-Jane  Wyman   71..  12/6/41  . 

106  International  Squadron  (D)F. .James  Stephenson- Ronald  Reagan...  87. .10/11/41 
105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn  76..  10/4/41  . 

107  Maltese  Falcon  !  My)  A  Mary  Astor-Humphrey  Bogart  100. .  10/18/41 

103  Navy   Blues   (OF  A.  Sheridan- J.  Oakie-M.  Raye  108.. 9/13/41  . 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason   63.. 9/27/41  . 

108  One  Foot  in  Heaven  (B) F  Frederic  March-Martha  Scott  108.  Il  l '41  . 

101  Sergeant  York  (BD) A  Gary  Cooper-Joan  Leslie  134.. 9/27/41  . 

102  Smiling  Ghost  (HO A  Wayne  Morris- Brenda  Marshall  71.. 9/6/41  .. 

112  Steel  Against  the  Sky  (D)  F ...  Richard  Whorf-Lloyd  Nolan   68.  .12/13/41 

1 09  Tarqet  For  Tnniqht  (DocD)  F  .  .Royal  Air  Force   48.  .11/8/41  . 

1 14  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland  I40..|/|'42  .. 

113  You're  in  the  Army  Now  (OF. Jimmy  Durante-Phil  Silvers   79. .12/25/41 

Coming  1941-42 

116  All  Through  the  Night  (D)  F .. Humphrey  Bogart-Judith  Anderson. .  107.  .  1/10/42  . 

Always  in  My  Heart  (D)  Kay  Francis- Walter  Huston  

Arsenic  and  Oltl  Lace  Cary   Grant-Priscilla  Lane  

Captain  of  the  Clouds  (D)  J.  Cagney-Dennis  Morgan  (Tech.)  

Dangerously  They  Live  (Spy).. John  Garfield- Raymond  Massey  78  

Escape  from  Crime  H.   Bogart-B.  Marshall  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  

Juke   Girl    (D)  Ann  Sheridan- Ronald  Reagan  

Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127  

Larceny.  Inc  Edward  G.  Robinson-Jane  Wyman  

Male  Animal  Olivia  de  Havilland-Henry  Fonda  

Man  Who  Came  to  Dinner(C) . Bette  Davis-Monte  Wooll«y  112. 

Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  !)4 

Sons  of  the  Sea  Michael  Redgrave-Valerie  Hobson...  91 

Wild  Bill  Hickok  Rides  (A) .. Constance  Bennett-Bruce  Cabot   83 

Yankee  Doodle  Dandy  James  Cagney-Joan  Leslie  


. .b5/IO/4) 
. .07/19/41 
. .b6/28/4l 
. .b7/l9/4l 
. .b8/l6/4l 
..  hl/4/41 
.bl2/28/40 
...b3/l/4l 
...b4/5/4l 
...b2/8/4l 
...b3/8/4l 
..b7/26/4l 
.. .07/5/41 
. .b3/29/4l 
..07/12/41 
.  .b3/l5/4l 
. .b5/24/4l 
.  .D5/I0/4I 
..06/14/41 
...b6/7/4l 
..b3/29/4l 
..b5/l7/4l 
..b5/24/4l 
. ,b3/29/4l 
.  15  10/41 
..04/12/41 
..b2/l5/4l 
.  b4/l9/4l 
. .b7/l9/4l 
. . b6/ 14/41 
. ,b4/26/4l 


..bll/l/41 
. .bl2/6/4l 
. .08/16/41 
...D9/6/4I 
. .blO/4/41 
. .b8/l6/4l 

...D9/6/4I 
. .hlO/4/41 
. .b7/l2/4l 
.  .1)8/16/41 
.  bl2/6/4l 
blO/18/41 

.hi  I '22/ai 
. ,bl2/6/4l 


.  .b!2/6/4l 
.all/29/41 
. .  .al/3/42 
..a9/27/4l 
.b-12/27/41 


1/24/42 
i  '3  i  /42 


.al 1/29/41 
.  all/8/41 
.bl2/27/4l 

. . . In  Prod. 
. .alO/4/41 

.b 12/27/41 
.  .I)9'I3/4I 
.bl2/27/4l 
.bl2/27/4l 

. . .  In  Prod. 


MISCELLANEOUS 


Eternal  Gift  (Rel.)   Catholic   Mass   100 

40,000  Horsemen  (War)A  Grant  Taylor-Betty  Bryant   85 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye   75. 

King  of  the  White 

Elephants  (PD)F   Siamese  cast    66 

Mystery  of  Room  13  (My)F...Gihb  McLaughlin-Sara  Seegar  68 

No  Greater  Sin  (D)A  Leon  Ames-Luana  Walters   85 


Lamout  . .  .  Not  Rev. 
Goodwill  ...b8/2/4l 

.Hoffberg   . b 1 1  / 15/4 1 

.Pridl    D4/5/4I 

.Alliance  . .b8/30/4l 
.University  .b6/2'/4l 


Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama:  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  hey:  F — Family;  A — Adults.  a—Belore 
Dale  of  Issue  Indicates  Advance  Dope: — b—Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


January  10,  1942 


SHOWMEN'S 


TRADE  REVIEW 


Page  29 


COLUMBIA  1940-41 


Reviewed 
Issue  Of 


Comment  Running 
Time 

ALL  STAR  COMEDIES  (18) 

2432  Black  Eyes  and  Blues  Fair    I6'/2 

2425  Blondes  and  Blunders  Silly    16 

2424  Bundle  of   Bliss   17 

2423  Cold  Turkey    18 

2436  French   Fried   Patootie   18 

2428  Fresh  As  a  Freshman  Fair    16 

2431  Glove   Affair    !6'/2 

2426  His  Ex  Marks  the  Spot.. Funny    18 

2438  Host  to  a  Ghost  Fair    17 

2437  Love  at  First  Fright   18 

2421  Pleased  to  Mitt  You   18 

2434  Ready.  Willing  But 

Unable    l6'/2 

2433  Ring  and  the  Belle  Fair    17 

242P.  So  You  Won't  Squawk   16 

2422  Spook  Speaks   Fairly   Amusing  18 

2427  Watchman  Takes  a  Wife. Fairly   Amusing  16 

2435  Yankee  Doodle  Andy   16 

2430  Yumpin'  Yimlny    16 

CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10 

2975  Feathers   Very  Good    9 

2979  Fighter  Pilot   Timely    II 

2972  Floating   Elephants   Timely  and  Good  8 

2971  Hobby  Lobby   Excellent    12  . 

2976  Movie  Magic   Fascinating    ...  9 

2973  Nice  Work.  If  You  Can 

Do  It   Fair    10  . 

2977  This  Is  England  Timely    10 

2974  Unusual  Crafts   Interesting    9 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7 

2510  Cuckoo  I.  Q  Fair    7 

2505  Helping  Paw   Amusing    7 

25(111  Land  of  Fun   7  . 

2503  Mad   Halter    7  . 

2502  Mr.  Elephant  Goes  to  Town   8  . 

2501  Tangled  Television   Good    7'/2. 

2509  Tom  Thumb's  Brother  Cute    7 

2506  Way  of  All  Pesls   7 

2504  Wise  Owl   Fairly  Good  ...  7  . 

COLUMBIA  TOURS  (10) 

2556  Bcauliful    British  Columbia  

2560  BeaulHul  Ontario   

2557  From  Siupapore  to 

Hongkong   Timely   

2551  Historic  Virginia   

2554  Islands  of  the  West 

Indies   Satisfactory 

2553  Old  and  New  Arizona  

2559  San  Francisco — 

Melronolis  of  the  West. Average  .... 

2552  Savoy  in  the  Alps  Poor  Timing 

2555  Sojourn  in  Havana  Interesting  . 

2558  Western  Wonderland   Excellent    10 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10    ..  3/15/41 

2654  Gay  Tunes    10    .  .NotRtv. 

2651  Jolly  Tunes    9    ..Not  Rev. 

2653  Melodies  That  Linger   10    ..  Not  Rev. 

2657  Peppy  Songs    10    ..Not  Rev. 

2651!  "Perfidia"  Baker    10    ..Not  Rev. 

2652  Popular  Love  Songs  Depends    9  ..11/23/40 

2656  Songs  Willi   Harmony   10    ..Not  Rev. 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6    ..8/  9/41 

2751  Farmer  Tom  Thumb  Good    6    ..  6/28/41 

2756  Kilty  Gets  the  Bird  Good    7    ..  6/28/41 

2755  II  Happened  to  Crusoe   6    ..Not  Rev. 

2752  Mouse  Meets  Lion   .Poor    6  ..11/23/40 

2753  Paunch  and  Judy  Average    6    ..  1/25/41 

2758  Playing  the  Pied  Piper.. Poor    6    ..  8/30/41 

2754  Streamlined  Donkey   Cute    6    ..  3/22/41 

HOW'S  YOUI!  I.  Q.  (6) 

Q.  Parade   fl'/2.  .Not  Rev. 


.  4/19/41 
.11/30/40 
.  Not  Rev. 
.10/12/40 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  I/II/4I 
.  8/  9/41 
.Not  Rev. 
.Not  Rev. 

.Not  Rev. 
.  5/24/41 
.Not  Rev. 
.  10/12/40 
.  1/25/41 
.Not  Rev. 
Not  Rev. 


.  5/24/41 
3/  1/41 
.  6/28/41 
. 10/12/40 
.  9/21/40 
3/29/41 

11/23/40 
.  4/  5/41 
1/25/41 


Not  Rev. 
.  8/  9/41 
.  2/  1/41 

Not  Rev. 

Not  Rev. 

Not  Rev. 
.10/12/40 
.  6/28/41 

Not  Rev. 
.11/30/40 


10 

.  .Not  Rev. 

10 

.  .Not  Rev. 

10 

. .  3/15/41 

1 1 

. .  Not  Rev. 

10 

..11/23/40 

10 

.  .Not  Rev. 

10 

. .  4/19/41 

II 

..11/23/40 

9 

. .  1 1/30/40 

10 

. .  3/29/41 

2601 

2602 
2603 
2606 


2952 
2951 


2707 
2702 
270=! 
2708 
2701 
2704 
2706 


2604  Junior 

2605  So  You  Think  You  Know 
Music   Good    10 

Take  It  Or  Leave  It  (I). .Funny    II 

lake  It  or  Leave  It  (2)  .Entertaining     ..  II 

Take  II  Or  Leave  II  (3)   II 

Take  It  Or  Leave  It  (4).. Very  Good    II 

NEW  YORK  PARADE  (6) 

Abroad  at  Home  Interesting   ....  10 

Magic  City   Well  Done    10 

PHANTASIES  CARTOONS  (8) 

Crystal   Gazer    6 

Happy   Holidays    6 

Little  Theatre    6 

Merry  Mouse  Cafe  Poor    6 

Schoolboy  Dreams   Cute    7 

There's  Music  in  Your  Hair   7 

WallOower    6 

SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken  Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken   Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken   Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)  Fair    10 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stoogi. Typical   

2404  Boohs  in  Arms  

2403  Cookoo  Cavaliers   Silly   


.  4/19/41 
.11/30/40 

2'  1/41 
Not  Rev. 

5/31/41 

.  4/26/41 
1/25/41 


.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  9/13/41 
.10/12/40 
.  Not  Rev. 
.Not  Rev. 


.11/30/40 
.11/23/40 
.Not  Rev. 
.Not  Rev. 
.  2/  1/41 
.  3/22/41 
.Not  Rev. 
.Not  Rev. 
.  8/30/41 


COLUMBIA  1940-41  (Cont.) 

Comment  Running  Reviewed 

Time     Issue  Of 

WORLD  OF  SPORTS  (12) 

2803  Ali  the  Giant  Killer  Very  Good   ....    9    ..  1/25/41 

2808  Aguanlay   Very  Good    9    ..  6/28/41 

2807  Diving  Thrills   Very  Good    9    ..  5/31/41 

2802  Hunting  Wild  Deer  Fair    9  ..11/30/40 

2804  Ice  Capers   Very  Good    10    ..3/  8/41 

2806  Jungle  Archer   Very  Good    II    ..  4/26/41 

2801  Master  of  Cue  Billiard    Fans..  10  ..10/12/40 

2805  Splits.  Spares  and  Strikes. For  Bowlers          10    ..3/  8/41 


1941-42 


MGM  1940-41  (Cont.) 


ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss   

3423  General  Nuisance   

3422  Half  Shot  at  Sunrise  Slapstick   

3425  Lovable  Trouble   

3421  Love  in  Gloom  Good   

3426  She's  Oil  Mine  Slapstick   

3427  Sweet  Spirits  of  Nighter  


....  10 

SCREEN  SNAPSHOTS  (10) 

3851  No.  I  (Ken  Murray)   Good    10 

3852  No.  2  (Ken   Murray)    10 

3853  No.  3  (John    H ubbard) . .  .Very  Good    10 

3854  No.  4  (Billy  Gilbert)  Good    10 

3855  No.  5   

STOOGE  COMEDIES  (8) 

3401  An  Ache  in  Every  Stake.  .Slapstick    18 

3402  In  the  Sweet  Pie  anil  Pie.  Silly    18 

3404  Loco  Boys  Make  Good  

3403  Some  More  of  Samoa   18 

THIS  CHANGING  WORLD  (6) 

3981  Broken  Treaties   Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour   Fair  .... 

3552  Buenos  Aires  Today  Good   

3551  Journey  in  Tunisia  Dated  .. 


...  10 

...  10 

...  10 

WORLD  OF  SPORT  (12) 

3803  Jungle  Fishing   Excellent    10 

3804  Polo    Champions   Excellent    10 

3805  Rack  'Em   Up   10 

3302  Show  Dogs   Excellent    10 

3801  Tee  Up  (Patty  Berg)  For  Golfers   ...  10 


MGM  1940-41 


.  .  Not  Rev. 
..Not  Rev. 
..10/  4/41 
.  .Not  Rev. 
. .  8/  9/41 
. .  12/13/41 
.Not  Rev. 


CINESCOPES  (8) 

3971  Exploring  Space  Interesting    9  . 

3972  From  Nuts  to  Soup  Poor    9 

3975  Strange  Facts   Interesting    ....  9 

3074  Women   ill    Photography    For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR  RHAPSODIES  (16)  Tech. 

3504  A   Hollywood  Detour  

3502  Fox  and  the  Grapes  Very  Good    7 

3503  Red  Riding  Hood  Rides 

Again    7  . 

3505  Wacky  Wigwams   

3501  Who's  Zoo  in  Hollywood   7  . 

COMMUNITY  SING  (10) 

3653  College  Songs    IO'/2. 

3652  Current  Hits   As  Usual    9  . 

3655  Hits  of  the  Day   9  . 

3651  Patriotic    Songs  Patriotic    9  . 

3654  Popular   Songs    10 

FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery   7  . 

3752  The  Tangled  Angler  

3753  Under  the  Shedding  Chestnut  Tree  

GLOVE  SLINGERS  (4) 

3410  Kink  of  the  Campus   18 

3409  Mitt  Me  Tonight  Fair    16 

INTERNATIONAL  FORUM  (6) 

3451  Dorothy  Thompson   Timely    18 

3452  Will  England  Be 

Invaded?   Very  Good    16  . 

3453  Will  Democracy  Survive? .Timely    18 

PANORAMICS  (12) 

3901  City  Within  a  City  Commercial    10  . 

3902  Gallup  Poll   Interesting    10  . 

3903  New   York's   Finest   10 

PHANTASIES  CARTOONS  (8) 

3701  Crystal   Gazer   Poor    7 

3702  Dog    Meets  Dog  

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.  I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Very  Good 

3681  So  You  Think  You  Know 

Musle   Good   


IO'/2. 
10  . 


.  8/30/41 
.10/  4/41 

. 12/13/41 
.  I  I  22/41 
.11/  1/41 


.Not  Rev. 
.12/  6/41 

.Not  Rev. 
.Not  Rev. 
.Not  Rev. 


Not  Rev. 
10/  4/41 

Not  Rev. 

.  8/30/41 
Not  Rev. 


.Not  Rev. 

.Not  Rev. 
.Not  Rev. 


.Not  Rev. 

. I  1/22/41 


.  8/  9/41 

.  10  18/41 


.  9/13/41 
.11/  1/41 
.Not  Rev. 


.11/15/41 
.Not  Rev. 


9/13/41 
12/13/41 


8/30/41 


.10/  4/41 
.Not  Rev. 

.11*22/41 
. 12/13/41 
.Not  Rev. 


.  9/13/41 
.  11/  1/41 
.Not  Rev. 
.Not  Rev. 


.  9/13/41 

. 12/13/41 


.11/22/41 
.10/  4/41 
.  8/30/41 


.11/15/41 
.12/  6/41 
.Not  Rev. 
.  9/20/41 
.  8/30/41 


2401  From  Nurse  to  Worse  A  Dud   

2408  I'll  Never  Hell  Again ..  .Satiric  Slapstick 

2402  No  Census.   No  Feeling  

2405  So  Long  Mr.  Chumps  Slapstick   

WASHINGTON  PARADE  (6) 

2901  The  Mint   

2904  The  Spirit  of  1941  Fair   

2902  I.  S.  Military  Academy  


16  . 

.  5/24/41 

CARTOONS 

(18)  (Tech.) 

18  . 

.Not  Rev. 

W 

■243 

Abul  the  Bul-Bul  Ameer 

Excellent   

.  8 

..  4/  5/41 

17  . 

. 1 1/30/40 

W 

■249  Alley  Cat   

Excellent   

.  8 

. .  8/  2/41 

l6'/2. 

.  Not  Rev. 

W 

253 

Flying  Bear   

Fair   

8 

..It  22  4 

17  . 

.  8/31/40 

W 

246 

8 

.  .Not  Rev. 

18  . 

.  6/28/41 

W 

■248 

Dance  of  the  Weed  

.  8 

..  6/28/41 

18  . 

.Not  Rev. 

W 

251 

Very  Good  ... 

.  8 

. .  9/29/41 

20  . 

.  3/22/41 

W 

245 

Little  Mole   

9 

. .  5/17/41 

W 

241 

9 

..12/  7/40 

10  . 

W 

250 

Midnight  Snack   

9 

..  8/16/41 

.Not  Rev. 

W 

242 

Mrs.  Ladybug   

8 

. .  1/  4/41 

10  . 

.  4/26/41 

W 

252 

.  8 

. .  9/27/41 

10  . 

.Not  Rev. 

w 

■244 

Funny   

.  9 

. .  4/  5/41 

10  . 

.  2/  1/41 

w 

247 

Funny 

.  8 

.  .  6/14/41 

Comment 

Running 

Reviewed 

Time 

Issue  Of 

CRIME 

DOESN'T  PAY 

(6) 

P 

■205 

Coffins  on  Wheels 

 Excellent  . 

  17  . 

.  6/14/41 

P 

■201 

Eyes  of  the  Navy  . 

 Excellent  . 

20  . 

.10/19/40 

P 

204 

Forbidden  Passage 

 Tops   

21  . 

.  3/  1/41 

P 

203 

Respect  the  Law .  . 

....  20  . 

.  2/  1/41 

P 

206 

20 

. 10/25/41 

P- 

202 

.        21  . 

.   1/  4/41 

M-235 
M-238 
M-232 
M-233 
M  -237 

M-236 
M-234 
M-231 

M-239 
M-240 


MINIATURES  (10) 

Battle,  The   Interesting    ....  II 

Ghost  Treasure   Interesting    10 

Great  Meddler   Very  Good   II 

Happiest  Man  on  Earth ..  Unusual    II 

Man  Who  Changed  the 

World   Excellent    II 

Memories  of  Europe. ....  Excellent    8 

More  About  Nostradamus. Timely    II 

Rodeo  Dough   Very  Good  ....  10 

Triumph  Without  Drums .  Excellent    10 

Viva   Mexico   Interesting    ....  10 

OUR  GANG  (0) 


.  6/28/41 
.  8/16/41 
.  1/  4/41 
.  2/  1/41 

.  8/  2/41 
.  6/28/41 
.  2/22/41 
.12/  7/40 
. 11/  1/41 
I  I  22  41 


C-293  Goin' 
C-291  Good 


9 

..  4/ 

5/41 

Good  Fun  ... 

9 

..  2/ 

1/41 

Standard  .... 

10 

..11/ 

9/40 

Good   

1 1 

.  .  9/ 

7/40 

Good  Gang  .. 

..  II 

..12/ 

7/40 

10 

.  .  S/I7'4I 

Amusing   

.  II 

..  8/ 

2/41 

..  II 

..11/ 

9/40 

1 1 

.  .  4/ 

5V4I 

PASSING   PARADE  (9) 

K-281  American  Spoken  Here .. Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 


K-284  Out  of  Darkness  Significant 

K-286  This  Is  the  Bowery  Excellent  . 

K-282  Whispers   Excellent  . 

K-285  Willie  and  the  Mouse. ..  Instructive 
K-287  Your  Last  Act  Excellent  . 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-2II 

T-212 


PETE  SMITH   SPECIALTIES  (14) 

Aeronutics   Satisfactory    ...  10 

Cuban  Rhythm   Excellent    9 

Flicker  Memories   Funny    10 

Football  Thrills  of  1940.. For  Grid  Fans.  10 

Lions  on  the  Loose  Good    9 

Memory  Tricks   Amusing    9 

Penny  to  the  Rescue  Excellent    10 

Quicker'n  a  Wink  Excellent    9 

Quiz  Biz   Entertaining  ...  9 

Sea  for  Yourself  Holds  Interest..  10 

Water  Bugs   Very  Good    10 

Wedding   Bills   Very  Good    10 

FITZPATR1CK  TRAVELTALKS  (12)  (Tech. 

Alluring  Alaska   Usual    9 

Beautiful  Bali   As  Usual    9 

  9 


12/  7/40 
9/27/41 

4/  5/41 
9/27/41 
5/10/41 
6/28/41 
2/22/41 
6/14/41 
8/  2/41 


..  5/17/41 
..  6/28/41 
..11/  1/41 
..  9/27/41 
..  6/14/41 
..  4/  5/41 
..  2/  1/41 
..11/  9/40 
..  2/22/41 
..  1/4/41 
..  8/16/41 
..12/  7/40 


Capital  City   Fair 

Cavalcade  of 

San  Francisco   Too  Late    9 

T-219  Glimpses  of   Kentucky. ..  Good    8 

T-221  Glimpses  of  Washington 

State   Usual    0 

T-222  Haiti.  Laud  of  Dark 

Majesty   Good    9 

T-21G  Mediterranean  Ports  of 

Call   Out-dated    9 

T-213  Old  New  Mexico  Fair    9 

T-215  Old  New  Orleans  As  Usual    9 

T-217 
T-220 


Red  Men  on  Parade  Fair 

Yosemite  the  Magnincent. Colorful    8 

SPECIAL  RELEASE 
War  Clouds  in  the  Pacific. Timely  and 
Revealing 


21 


1941-42 


CARTOONS  (16)  (Tech.) 

W-341  Night  Before  Xmas  For  Xmas    9 

W-342  The   Field  Mouse  


M-331  Changed 


MINIATURES  (10) 
Identity   Excellent  . 


OUR   GANG  (10) 
C-392  Come  Back  Miss  Pipps.  .Amusing 

C-391  Helping  Hands   Very  Good 

C-393  Wedding  Worries   Funny   


...  10 
...  10 

...  II 

PASSING   PARADE  (10) 

K-381  Strange  Testament   Unusual    II 

K-382  We  Do  It  Because   10 

PETE  SMITH  SPECIALTIES  (14) 

C-3GI  Army  Champions   Excellent    10 

C-362  Fancy  Answers   Excellent    9 

C-363  How  to  Hold  Your 

Husband — Back   Excellent    10 

TRAVELTALKS  (12)  (Tech.) 
T-313  Georgetown,  Pride  of 

Penang   Very  Good    10 

T-3II  Glimpses  of  Florida  Interesting    10 

T-312  Inside  Passage   Good    10 

T-314  Scenic  Grandeur   Good    9 

T-315  Historic  Maryland   

T-316  West  Point  on  the  Hudson  


TWO   REEL  SPECIALS  (6) 

A-301  Tell  Tale  Heart  A   Masterpiece..  20 

A-302  Main  Street  on  the  March!  


PARAMOUNT  1940-41 


ANIMATED    ANTICS  (10) 
HO-4  Bring  Himself  Back 

Alive   Good    7 

HO-II  Copy  Cat   Fair    7 

HO-I  Dandy  Lion   Poor    7 

HO-3  Mommy  Loves  Poppy  Average    7 

HO-2  Sneak.  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals  Excellent    9 


) 

. .  4/  5/41 

.12/  7/40 

. .  9/  7/40 

. .  9/28/40 
..  5/10/41 

..  8/16/41 

. .  6/28/41 

..  2/  1/41 
..11/  9/40 
. .  1/  4/41 
..  3/  1/41 
. .  6/14/41 


. 12/20/41 
.Not  Rev. 


.11/29/41 
. 10/25/41 

.12/20/41 


. 12/20/41 
.Net  Rev 


.11/  1/41 
.  I  1/29/41 


.11/29/41 
.  9/27/41 
.  10/25/41 
.  12  20/41 
.Not  Rev. 
.Not  Rev. 


.  11/15/41 
.Not  Rev. 


.  12/21/40 
.  7/19/41 
.10/  5/40 
.11/23/40 
.11/23740 
.  3/15/41 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


January  10,  1942 


PARAMOUNT  1940-41  (Cont.) 


Comment  Running 
Time 

HO-8  Triple  Trouble   Just  Fair    7 

HO-li  Twinkletoes  Gets  the  Bird   7 

HO- 13  Twinkletoes  in  Hot  Stuff   7 

HO-lu  Iwmkletoes,  Where  He 

Goes  Nobody  Knows. .  .Routine    7  . 

HO-5  Wild  Oysters   Unusual    7  . 

HO- 12  Wizard  of  Arts   7  . 

H0-9  Zero,  the  Hound  Sn-So    7 

COLOR  CLASSIC 
CO- 1  Vitamin  Hay    7  . 

FASCINATING  JOURNEYS  (6)  (Teeh.) 

MO-4  Delhi   Good    II  . 

MO-5  Indian  Durbar   Gorgeous    10 

MO-6  The  Jungle   Excellent    10  . 

MO- 1  River  Thames — Yesterday. Beautiful    10  . 

MO-2  Sacred  Ganges   Dull    10 

MO-3  Village  in  India  Fair    10  . 

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well   Silly    7  . 

GO-2  Constable   Satisfactory    ...  7  . 

G0-6  Fire  Cheese   Average    7  . 

GO-7  Gabby  Goes  Fishing  Fair    7 

GO-II  li  s  a  Hap-Hap-Happy 

Day   Poor    7 

GO-I  King  for  a  Day  Fair    7  . 

GO-5  Swing  Cleaning   Fair    7  . 

GO-4  Two  for  the  Zoo  Good    7 

HEADLINERS  (8) 

AO-5  Boll  Chester  &  Orch  Average    10  . 

AO-4  Gene  Kruna  &  Orch  For  Jitterbugs..  10  . 

AO-7  Hands  of  Destiny  Interesting    10  . 

A0-2  Listen  to  Larry  Satisfactory    ...  10  . 

AO-3  Johnnie  Messner  &  Orch..  Fair    II 

AO  I  Miniieiils  of  Charm  of 

1941  (Tech.)   Pretty    10  . 

AO  0  Those  We  Love  Different    II  . 

MADCAP  MODELS  (6)  (Tech.) 

UU-2  Dinsy  Gipsy   Very  Good    9  . 

UO-4  Gay  K nighties   Cute    9  . 

t' 0-3  Hciola  Boola   Novel    9  . 

1)0-1  Western  Daze   Novel    9  . 

PARAGRAPHICS  (6) 

VII  3  Breezy  Little  Bears  Excellent    10 

VO-5  Guardians  of  the  Wilds...  Fine    10 

VO-I  Nature's  Nursery   Excellent    10 

VI)  'I  Red.  While  and  Blue 

Hawaii   Fair    II 

VII  2  Seeing   Is  Believing  Fair    II 

POPEYE  (12) 

EO-II  Chilli  Psykolojiky   Good    7 

EO-4  Eugene,  the  Jeen  Funny    7 

Ell  fl  Flies  Ain't  Human  Fair    7 

EO-2  My  Pod.  My  Pon  Amusing    7 

EO-IO  Olive's  Boilhday  Presink .Snappy    7 

Ell  7  (Hive's  Sweepstake  Ticket   7 

E0-I2  Post  Pilot   Fair    7 

Ell  !)  Pnpcye  Meets 

Rip  Van  Winkle  Fair    7 

El)  I  Popeyo  Meets  William 

Tell   Funny    7 

EO-5  Problem  Pappy   Fair    7 

EO  I!  Uuiet  Pleeze   Very  Good    7 

SO  -I  Willi  Poopdeck  Pappy  Entertaining    ..  7 

POPULAR  SCIENCE  (6) 

III  I  No.  I  Good    10 

III  2  No.  2  Interesting    10 

JO  3  No.  3  Interesting    10 

10  4  No.  4  Usual    10 

10  5  No.  5  Interesting    10 


III  li  No.  It  Up  to  Standard.  1 1 

ROBERT  BENCHLEY  (4) 

80  3  Crime  Control   Excellent  ... 

SO  4  Forgotten  Man   Typical   

80  I  Tiouhlo  With  Husbands. .  .Great  Fun  .. 
80  2  Wailing  for  Baby  A  Howl   


SPECIAL  CARTOON   (I)  (Tech.) 

Fro  I  Itaggedy  Ann   Very  Good    19 

SPORTLIGHTS  (13) 


llll  II  Canine  Sketches   Fine 


RO  7  Fishinii  Fever  Appealing   

III!  4  Marino   Round-up   Excellent   

ltd  3  Motorcycle  Stunting   Thrills  Aplenty. 

RO  III  Oil  the  Spot  Funny   


It u  12  Snow   Dogs   Excellent 


RO-9  Sun  Fun   Exhilarating  .. 

110-13  What's  Lacrosse   Very  Good  ... 

UNUSUAL  OCCUPATIONS  (6) 

LO  I  No.  I  Good    10 

LO-2  No.  2  Interesting    10 

LO-3  No.  3  Good    10 

LO-4  No.  4  Good    II 

LO-5  No.  5  A  Wow    II 

LO  (i  No.  0  Very  Good    10 

1941-42 

FASCINATING  JOURNEYS  (Tech.)  (2) 
M  I  - 1  Road  in  India  Interesting    ....  10 

HEADLINERS  (6) 

Al-I  Really  at  the  Beach  Fine   

A I -2  Copacabana  Revue   Good  .... 


10 
10 

HEDDA   HOPPER'S  HOLLYWOOD  (6) 

Zl-I  No.   I   Excellent    10 

ZI-2  No.  2   Fair    10 

MADCAP  MODELS  (Tech.)  (6) 

U I  - 1  Rhythm  in  the  Ranks  Excellent    8 

POPEYE  (12) 

El  l  I'll  Never  Crow  Again  Fair    7 

EI-2  Mighty  Navy   Funny    7 

EI-3  Nix  on  Hypnotix  Very  Funny  ...  7 

POPULAR   SCIENCE  (6) 

1 1 -I  No.  I   Very  Good    II 

11-2  No.  2   Very  Good    II 

QUIZ   KIDS  (6) 

Ql-I  No.  I   Very  Good    10 

QI-2  No.  2   They're  Good  ..  II 


Reviewed 
Issue  Of 
.  5/10/41 
.Not  Rev. 

Not  Rev. 

.  6/28/41 
.  2/15/41 
.Not  Rev. 
.  5/31/41 


.  Not  Rev. 


.  4/  5/41 
.  5/10/41 
.  8/23/41 
.11/23/40 
.  1/25/41 
.  2/22/41 


.  1/ 18/41 

.11/23/40 
.  6/28/41 
.  7/19/41 

.  8/23/41 
.10/26/40 
.  4/19/41 
.  2/15/41 


.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
.12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


..  1/18/41 
. .  9/20/41 
..11/  2/40 

. .  3/22/41 
.12/  7/40 


.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/40 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
.12/  7/40 


PARAMOUNT  1941-42  (Cont.) 

Comment  Running  Reviewed 

Time     Issue  Of 

ROBERT  BENCHLEY  (4) 

Sl-I  How  To  Take  a  Vacation. Funny    10  ..10/11/41 

SI-2  Nothing  But  Nerves  Very  Good    10  ..12/20/41 

SPEAKING  OF  ANIMALS  (6) 

Yl-I  In  a  Pet  Shop  A  Howl    10    ..  9/20/41 

YI-2  In  the  Zoo  Hilarious    10  .11/15/41 

SPORTLIGHTS  (13) 
RI-5  Buying  a  Dog  Very  Good 


RKO-RADIO  1941-42  (Cont.) 


RI-2  Meet  the  Champs  Excellent 

RI-4  Quick   Returns   Pretty  Good 

Rl-I  Shooting  Mermaids   Very  Good  . 

RI-3  Sittin'  Pretty   Excellent  .. 


10 
10 
10 
10 
10 

SUPERMAN  CARTOONS  (12)  (Tech.) 

Wl-I  Superman   A  Cinch  to  Sell.  II 

WI-2  Superman  in  the 

Mechanical  Monsters. .  .Good    10 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.  I   Good    10 

LI-2  No.  2   Very  Good  ....  10 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

141 13  Art  of  Skiing  Excellent    8 

14103  Baggage  Buster   Hilarious    7 

14105  Canine  Caddy   Tops    7 

141 14  Chef  Donald   Up  to  Par    8 

141 12  Donald's  Camera   A  Scream    8 

14107  Early  to  Bed  Satisfactory    ...  8 

14102  Gentleman's    Gentleman.  .Tons    7 

14101  Golden  Eggs   Excellent    8 

14104  Good  Time  for  a  Dime. ..  Excellent    8 

14 II I  Lend  a  Paw  Superb    8 

14106  Nifty  Nineties   Amusing    8 

141 10  Old  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit   Very  Good    9 

14108  Truant  Officer  Donald  Excellent    8 


. 12/20/41 
.  10/11/41 
.11/29/41 
.  9/27/41 
.11/15/41 


.  8/  2/41 
.  12/20/41 


.10/11/41 
.12/  6/41 


EDGAR   KENNEDY  (6) 
13406  Apple  in  His  Eye  Hokey   

13403  Drafted  in  the  Depot  

13405  It  Happened  All  Night. ..Fair   

13404  Mad  About  Moonshine. .  .Fair   

13401  Sunk  by  the  Census  Funny   

13402  Trailer  Tragedy   Funny   


14201  No. 

14202  No. 

14203  No. 

14204  No. 

14205  No. 

14206  No. 

14207  No. 

14208  No. 

14209  No. 

14210  No. 
142  1 1  No. 

14212  No. 

14213  No. 


INFORMATION 

1  (Anna  Neagle)  ... 

2  (Ruth  Gordon)   

3  (Alice  Marble)    . . 

4  (Louis  Bromheld) . 

5  (Wendell  Willkie) 

6  (Jan  Struther)  . . . 

7  (Anna  Neagle) 

8  (Boris  Karloff)  .. 

9  (Alice  Marble)    . . 

10  (Louis  Bromfleld) 

1 1  (Jan  Struther)   . . 

12  (Boris  Karloff)  . 

13  (Anna   Neagle)  . 


PLEASE  (13) 

Excellent    II 

Good    10 

Swell  As  Usual.  10 

Excellent    II 

Good    10 

Excellent    II 

Very  Good    10 

Excellent    10 

Excellent    II 

Entertaining  ...  10 

Very  Good    II 

Good    12 

Excellent    10 


.10/  5/40 
. 1 1/23/40 
. 12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 


.  4/19/41 
.  5/31/41 
.11/16/40 
.  2/22/41 


.12/21/40 


LEON   ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

13701  He  Asked  for  It  Very  Funny  ...  18 

13706  Panic  in  the  Parlor  Unfunny    20 

13705  Polo   Phoney   Good    18 

13702  Tattle  Talevision   Funny    19 

13704  When  Wifie's  Away  Fair    20 

MARCH  OF  TIME 

131 10  Crisis  in  the  Atlantic  Timely    18 

131 1 1  China  Fights  Back  Timely    18 

UII2  New  England's  8.000,000 

Yankees   Good   20 

13113  Peace  by  Adolf  Hitler... A  "Must"   20 

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good    16 

13504  Musical  Bandit   Entertaining    ..  16 

13502  Prairie  Spooners   Very  Good    13 

13503  Red  Skins  &  Red  Heads. Poor    18 


..11/29/41 
..  5/10/41 
..  6/  7/41 
. .  12/27/41 
..10/25/41 
..  7/26/41 
..  4/  5/41 
..  4/  5/41 
..  5/10/41 
.  .  10/25/41 
..  6/  7/41 
..10/  4/41 
..  8/30/41 
..  8/23/41 


..  6/14/41 
. .  Not  Rev. 
. .  4/12/41 
..  3/  1/41 
. .  9/14/40 
..10/19/40 


. .  9/14/40 
. .  10/19/40 
. . 1 1/16/40 
. . 12/14/40 
..  2/  1/41 
..  3/  1/41 
. .  4/  5/41 
. .  4/  5/41 
..  5/10/41 
. .  6/  7/41 
. .  7/26/41 
. .  7/26/41 
. .  8/23/41 


..  2/  1/41 
. .  9/14/40 
.  .Not  Rev. 
..  5/17/41 
..11/16/40 
. .  4/  V4I 


5/10/41 
6/  7/41 


7/  5/41 
8/  2/41 


..11/16/40 
. .  7/26/41 
. .  3/  1/41 
. .  5/10/41 


10 

..  1/25/41 

10 

..  3/22/41 

14401 

No. 

1 

10 

..10/  5/40 

14402 

No. 

2 

10 

. . 12/21/40 

14403 

No. 

3 

10 

. .  3/22/41 

14404 

No. 

4 

10 

..12/  7/40 

14405 

No. 

5 

10 

..11/23/40 

14406 

No. 

6 

10 

. .  5/10/41 

14407 

No. 

7 

10 

. .  6/28/41 

14408 

No. 

8 

10 

..  7/19/41 

14409 

No. 

10 

. . 10/26/40 

14410 

No. 

10 

10 

. .  4/  5/41 

10 

.  8/23/41 

PICTURE  PEOPLE  (13) 


Interesting  .... 

10 

..  9/14/40 

.Good   

9 

. . 10/19/40 

Night  Club  Plug 

10 

..11/16/40 

10 

. . 12/14/40 

10 

. .  2/  1/41 

10 

..  3/  1/41 

10 

. .  3/29/41 

10 

..  4/12/41 

8 

. .  5/17/41 

8 

. .  6/  7/41 

SUBJECT 

Wide  Appeal  . . 

18 

.12/14/40 

.10/  5/40 
.12/  7/40 
.  2/15/41 
.  3/29/41 
.  5/31/41 
.  8/23/41 


. 1 1/22/41 


..10/11/41 
..12/  6/41 


.  9/20/41 
.11/29/41 


.  12/20/41 


. . 10/11/41 
..12/  6/41 
.  .  12/20/41 


.  10/1 1/41 
.  1 1/22/41 


.  9/20/41 
. 12/  6/41 


SOL'TH  AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10  ..3/  1/41 

14503  How  Goes  Chile  Very  Good    10  ..  8/23/41 

14502  What's  Happening  in 

Argentina   Very  Timely  ..10  ..  4/12/41 

SPORTSCOPES  (13) 

14307  Caballero  College   Fair    9  ..3/  1/41 

14313  Craig  Wood   For  Golfers   9  ..8/  9/41 

14310  Jockey's  Day   Good    9  ..6'  7/41 

14302  Kentucky  Royalty   Horse  Lovers  ..  9  ..10/19/40 

14306  Mat   Men   Good    9  ..3/  1/41 

14308  Publicity  Sports   Excellent    9  ..4/  5/41 

14301  Quail  Quest   Good    9  ..  9/14/40 

14311  Rolling   Rhythm    10  ..Not  Rev. 

14305  Snow   Eagles   Excellent    9  ..2/  1/41 

/4304  Snow  Fun   Exhilarating    ..  9  ..12/14/40 

14303  Sportsman's  Partner   For  Dog  Lovers.  9  ..11/16/40 

14312  Steeds  and  Steers  Good    9  ..  7/26/41 

14309  Sword  Soldiers   Technical    9  ..  5/10/41 


1941-42 

DISNEY  CARTOONS  (18)  (Tech.) 
EDGAR  KENNEDY  (6) 

23402  I'll  Fix  It  Funny                   19  ..10/25/41 

23403  Quiet  Fourth   Funny                   15  ..12/27/41 

23401  Westward   Ho-Hum   Funny                   16  ..  9/27/41 


INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther)  Excellent    10 

24202  No.  2  (Howard  Lindsay). Up  to  Par   9 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good    II 


Comment 

LEON   ERROL  (6) 

23701  Man-I-Cured   Funny   

23702  Who's  a  Dummy?  Amusing   

MARCH   OF  TIME  (13) 

23101  Thumbs  Up.  Texas  Excellent  ..  .. 

23102  Norway  in  Revolt  Timely  . 

23 1 03  Sailors  With  Wings  Excellent   

23104  Mam  Street,  U.S.A  Propaganda  .. 

23105  Our  America  At  War. .  .Timely,  Vital. 

23106  When  Air  Raids  Strike. .  Potent 


Running 
Time 


Reviewed 
Issue  Of 


16 

20 


19 
19 
20 
18 

!7'/2. 
20  . 


Spec.  Battlefields  of  Pacific  Timely   22 

PICTURE  PEOPLE  (13) 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9 

24404  Stars'   Day  Off  Average    8 

24401  Stars  In  Defense  Interesting    10 

RAY  WHITLEY  (4) 

23501  California  or  Bust  Good 


18 


SPORTSCOPES  (13) 

24304  Crystal  Flyers   Exhilarating    ..  8 

24302  Dog  Obedience   Boxoffice    9 

24303  Gaucho  Sports   Interesting    10 

24301  Pampas  Paddock  For  Horse  Lovers  10 


REPUBLIC  1941-42 


MEET  THE  STARS  (12) 

28-2  Baby  Stars   Excellent    10 

28-1  Chinese  Garden  Festival. .. Good  Starter  ..  10 

28-5  Hollywood  Meets  the  Navy. Timely    10 

28-4  Los  Angeles  Examiner 

Benefit   Fair    10 

28-7  Meet  Roy  Rogers  Interesting    10 

28-6  Stars  at  Play  Entertaining  ...  10 

28-8  Stars— Past  &  Present  Nostalgic    10 

28-3  Variety  Reel   Interesting    10 


.10/  4/41 
.12/  6/41 


.  8/16/41 
.  9/27/41 

.10/25/41 
.11/22/41 
.12/13/41 
3/10/42 
.12/20/41 


.11/29/41 
. 10/25/41 
.12/27/41 
.10/  4/41 


.12/6/41 


.12/27/41 
.11/  1/41 
.12/  6/41 
. 10/  4/41 


.  2/  1/41 
.12/21/40 
.  5/  3/41 

.  4/26/41 
.  6/21/41 
.  6/14/41 
.  6/28/41 
.  3/  1/41 


20TH  CENTURY-FOX  1940-41 

ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual    10  ..10/12/40 

1203  Modern   Highway   Good    10    ..  3/  1/41 

1202  Training  Police  Horses. ..  Excellent    10    ..2/  8/41 


LEW   LEHR   COMEDIES  (4) 

1401  Grunters  and  Groaners ...  Tiresome    10 

MAGIC  CARPET  OF  MOVIETONE  (8) 

1108  Arctic   in   Springtime   10 

1106  Caribbean  Sentinel   Good    10 

1 1 0 1  Eskimo  Trails   Enlightening    ..  10 

1103  Isle  of  Mystery   |0 

1109  Letter  From  Cairo   10 

1 11)2  Land  of  Flowers  (Tech.)  .Colorful    9 

1107  Miracle  of  Hydro  Different    10 

1 104  Old  Dominion  State 

(Tech.)   Very  Good    10 

1105  Spotlight  on  Indo-China   10 

1 1 10  Winter  in  Eskimo  Land   10 


8/10/40 


.Not  Rev. 

.  4/26/41 
.  8/10/40 
.Not  Rev. 
.Not  Rev. 
.  8/10/40 
.  4/19/41 

.11/30/40 
.Not  Rev. 
.  Not  Rev. 


RIPLEY'S  BELIEVE  IT  OR  NOT 
1601  Acquitted  by  the  Sea  Excellent    10  ..19/12/40 

SPORTS   REVIEWS— THORGERSEN    (6)    (3   In  Tech.) 


1303 

.  For 

Bowlers  ... 

10 

..10/12/40 

1307 

10 

..Not  Rev. 

1302 

Lure  of  the  TrouKTech.) 

For 

Fly  Casters 

10 

..11/30/40 

1306 

Playing  With  Neptune.. 

Very 

Good   

9 

..  4/19/41 

1304 

Good 

10 

. .  2/  8/41 

1305 

10 

..Not  Rev. 

1301 

Vacation  Time  (Tech.).. 

.OK 

8 

..  8/10/40 

TERRYTOONS  (26)   (13  in  Tech.) 

1510  Baby    Seal   7 

1551  Bill  Mouse's  Akwakade. ..  Excellent  (Tech.)  7 

1515  Bringing  Home  the  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

1511  Dog's  Dream    7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless   Hector    7 

1503  Happy   Haunting   Grounds   7 

1513  Horse   Fly  Opera   7 

1558  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean .  Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims. .  Good  (Tech.)  ..  7 

1552  Lucky   Duck   (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   Rhythmic(Tecli.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow   Man    7 

1556  Temperamental  Lion   Amusing  (Tech.)  7 

1502  Touchdown   Demons   Amusing   7 

1516  Twelve  O'clock  and  All  Ain't  Well   7 

1559  Uncle  Joey  (Tech.)   7 

1506  What  a  Little  Sneeze 

Will  Do   Good    7 

1560  What  Happens  at  Night  (Tech.)    7 

1509  When  Knights  Were  Bold. Just  a  Cartoon..  7 

WORLD  TODAY 

1704  Anzacs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire  in  Exile   10 

1702  War  in  the  Desert   10 


.  .Not  Rev. 
..  8/10/40 
.  .Not  Rev. 

. .  Not  Rev. 
..Net  Rev. 
. .  4/26/41 
.Not  Rev. 
..Not  Rev. 
..Not  Rev. 
.Not  Rev. 
. .  4/26/41 
.10/12/40 
.11/30/40 
.  Not  Rev. 
.Not  Rev. 
.  2/  8/41 
.12/  7/40 
.  12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 
.Not  Rev. 
.  Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.Not  Rev. 
.Not  Rev. 


1941-42 


.10/25/41 
.11/29/41 


.12/27/41 


ADVENTURES   OF   A    NEWSREEL   CAMERAMAN  (4) 

2202  Highway  of  Friendship .. Informative  ...  10  ..11/  1/41 
2201  Soldiers  of  the  Sky  Excellent    10    ..8/  2/41 

2203  Wonders  of  the  Sea   10    ..Not  Rev. 

2204  Men  for  the  Fleet  Not  Rev. 

MAGIC   CARPET   OF    MOVIETONE  (12) 

2103  Call  of  Canada   10    ..Not  Rev. 

2102  Glacier  Trails   Good    10    ..11/  1/41 

2101  Sagebrush  and  Silver  Interesting    10    ..  9/20/41 

SPORTS   REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel. Excellent    10    ..11/  1/41 

2304  Evergreen    Playland   10    ..Not  Rev. 

2302  Life  of  a  Thoroughbred   10    ..  Not  Rev. 

2303  Plavtime  in  Hawaii   10    .  .  Not  Rev. 


January  10,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


20TH  CENTURY-FOX  1941-42  (Cont.) 


Comment 


Running 
Time 


2504 
2555 
2506 
2503 
2557 
2501 
2551 
2552 
2554 
2556 
2502 
2553 
2505 


TERRYTOONS  (26) 

Back  to  the  Soil   7 

Bird  Tower  (Tech.)    7 

Flying   Fever    7 

Frozen  North   Very  Good  ....  7 

Happy  Circus  Day  

Ice  Carnival   Good    7 

Old  Oaken  Bucket  Good    7 

One  Man  Navy   Amusing    7 

Slap  Happy  Hunters   7 

Torrid  Toreador  (Tech.)  

Uucie  Joey  Comes  to  Town. Funny    7 

Welcome  Little  Stranger. Good    7 

Yarn  About  Yarn   7 


Reviewed 
Issue  Of 


.  Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.11/  1/41 
.  Not  Rev. 

9/27/41 
.  9/20/41 
.  9/27/41 
.Not  Rev. 
.  Not  Rev. 
.11/  1/41 
.11/  1/41 
.  Not  Rev. 


WORLD   TODAY  (4) 

2401  American  Sea  Power  Timely, Excellent  10 

2403  Dutch  Guiana  

2402  Uncle  Sam's  Iron  Warriors   10 


UNIVERSAL  1940-41 

CARTOONS  (13)  (Tech.) 

5252  Andy  Panda's  Pop  Enjoyable    8 

5241  Cra2y  House   Satisfactory    ...  0 

5249  Dizzy  Kitty   So-So    8 

5246  Fair  Today   Good    7 

5247  Hysterical  High  Spots  in 

American  History   Fair    7 

5243  Knock,   Knock   Very  Good    8 

5245  Mouse  Trappers  Amusing    7 

5242  Recruiting  Daze   Fair    8 

5253  Screw    Driver  Good    7 

5248  Scrub  Me,  Mama, 

With  a  Boogie  Beat. .  .Snappy   7 

5250  Salt  Water  Daffy  Snappy   8 

5244  Syncopated  Sioux   Clever   7 

5251  Woody  Woodpecker    7 

GOING   PLACES  (15) 


.  9/20/41 
.Not  Rev. 
.Not  Rev. 


.  8/  9/41 
.  10/12/40 
.  5/17/41 
.  2/15/41 

.  3/29/41 
.11/30/40 
.  2/  8/41 
.11/  2/40 
.  9/  6  41 

.  5/17/41 
.  6/  7/41 
. 12/28/40 
.Not  Re*. 


5353 

Interesting  .... 

10 

. . 10/12/40 

5351 

Interesting  .... 

10 

. .  9/21/40 

5358 

Very  Good  .... 

10 

.  3/22/41 

5365 

Garden  Spot  of  the  North 

Good   

9 

. .  8/  9/41 

5359 

Humorous  Tombstones  .. 

10 

. .  4/12/41 

5355 

Hunting  on  Top  of 

the  World   

Fascinating  ... 

9 

. . 12/28/40 

5364 

Isles  of  Fate  

Good  &  Timely. 

10 

. .  8/  9/41 

5363 

Meet  Jimmy  the  Chump. 

Good  Fun   

10 

. .  7/19/41 

5354 

Melting  Pot  of  the 

Caribbean   

Good   

10 

..12/28/40 

53(0 

Modern  Way  Down  East. 

Good   

10 

. .  6/  7/41 

5362 

Mountain  Summer   

Pleasing   

10 

. .  7/19/41 

5356 

South  of  the  Border  

Interesting  .... 

10 

. .  2/15/41 

5352 

Good   

10 

. . 10/12/40 

5357 

Swankiest  Isle  in 

the  World  .,  

Interesting  .... 

10 

..  3/15/41 

5361 

Trail  of  Father  Kino... 

.Interesting  .... 

10 

. .  6/14/41 

MUSICALS — TWO   REEL  (13) 

5226  Bagdad  Daddy  Very  Good    18 

5225  Beat  Me  Daddy- 
Eight  to  the   Bar   17 

5221  Class  in  Swing  Good  Variety  ..  16 

5222  Congamania   Latin   Liveliness  20 

5233  Dizzy    Doings  Fair    17 

5228  Jumpin'  Jive   Good    17 

5230  Music  a  la  King  Good   Number  ..20 

5227  Music  in  the  Morgan 

Manner   Entertaining    ..  18 

5231  Once  Upon  a  SummerTime. Average    18 

5232  Rhythm  Revel   Entertaining    ..  18 

5229  Shadows  in  Swing  Average    18 

5224  Tickled  Pinky   Rustic   Rhythm.  18 

5223  Torrid  Tempos   Entertaining    ..  18 


SPECIAL   FEATL  RETTE  (I) 
Cavalcade  of  Aviation. ..  .Sure  Fire   20 


SPECIAL   SUBJECT  (I) 
5110  Swing  With  Bing  Excellent   


18 


STRANGER  THAN   FICTION  (15) 

5371  No.  81  Good   

5372  No.  82  Average  . . . 

5373  No.  83  Average  . . . 

5374  No.  84  Good   

5375  No.  85  Excellent  . . 

5376  No.  86  Up  to  Par. 

5377  No.  87  Good   

5378  No.  88  Interesting 

5379  No.  89  Interesting 

5380  No.  90  Interesting 

5381  No.  91  Fair 


5382  No.  92. 

5383  No.  93. 

5384  No.  04. 

5385  No.  95. 


9 
9 
9 
9 
9 
9 
9 
9 
9 
9 
9 

.So-So    9 


.Very  Good 


.Very  Good 


1941-42 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 

6241  Bnoqie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6242  Man's   Best   Friend  Good    8  . 

6244  S2I  a  Day  Once  a  Month  Average    7  . 

6243  What's  Cookin'   Good    8 

NAME    BAND    MUSICALS  (13) 
6226  Campus  Capers   Excellent   

6224  Doin'  the  Town  Entertaining 

6222  In  the  Groove  Entertaining  ... 

6221  is   Everybody   Happy  ?....  Fair   

6225  Jingle  Bells   For  Christmas.. 

6223  Skyland  Serenade   Excellent   

SPECIAL  FEATURETTE  (I) 
6110  Cavalcade  of  Aviation   20 

STRANGER  THAN   FICTION  (15) 


.  2/  8/41 

Not  Rev. 
.  10/12/40 
.11/30/40 
.  9/  6/41 
,  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
1 1/30/04 


..1/3/42 
4/13/40 


9/21/40 
.  10/12/40 
10/12/40 
I  1/30/40 
. 12/28/40 

2/  8/41 
.  3/29/41 

3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 

7/19/41 
Not  Rev. 
.  8/16/41 


10/11/41 
11/  8/41 
12/  6/41 
11/  8/41 


18  . 

. 12/20/41 

20  . 

. 12/13/41 

17  . 

. 10/18/41 

18  . 

.  9/  6/41 

l3'/2. 

. 12/13/41 

20  . 

.11/  8/41 

Good   

.  .  9 

. .  12/20/41 

Good   

10 

.  .  12/20/41 

Good   

..  10 

..11/  8/41 

Good   

.  10 

. .10/18/41 

Good   

..  10 

..12/  6/41 

Very  Good  .  . 

10 

. . 10/18/41 

(5  IN  COLOR) 


VARIETY  VIEWS 
6354  Annapolis  Salutes  the 

Navy   Timely 

8353  George  Washington. 

Country  Gentleman  ....Impressive    ....  10 

6351  Moby  Dick's  Home  Town  Interesting   ....  9 

6352  Northern  NeighborsfCoior)  Interesting  ....  9 
6356  Peaceful    Quebec — 

At   War   Interesting    ....  9 

•355  Trail  of  the  Buccaneers.  Excellent    9 


10 


.  12/13/41 

.IO'H/41 
.  9/  6/41 
. 10/18/41 

.12/13/41 
.11/  8/41 


VITAPHONE-WARNER  BROS.  1940-41 

Comment  Running  Reviewed 

Time     Issue  Of 

BROADWAY   BREVITIES  (9) 


6202  Alice  in  Movieland  Superlative    20 

6204  Dog  in  the  Orchard  Meritorious    20 

6209  Happy  Faces   

6208  Hunting  the  Hard  Way. .  Excellent    20 

6201  Just  a  Cute  Kid   20 

6203  Mack  Sennett  Revival   20 

6206  Seeing  Eye   Poignant    20 

6207  Sockeroo   Funny    20 

6205  Take  the  Air  Entertaining  ...  20 

ELSA   MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6101  Riding  Into  Society  T'Ain't  Funny..  19 

fi 1 03  Throwing  a  Party   20 

HOLLYWOOD    NOVELTIES  (6) 


..11/30/40 
..  1/18/41 
..Not  Rev. 
..  5/24/41 
.  .Not  Rev. 
..Not  Rev. 
..  4/  5/41 
. .  5/24/41 
..  3/  8/41 


.Not  Rev. 
. .  8/31/40 
.  .Not  Rev. 


6001 
6612 
6607 
6616 
6608 
6614 
6602 
661 1 
6609 
6604 
6610 
6613 
6606 
6603 
6605 
6615 


6506 

6505 
6504 
6503 
6508 

6510 
6509 
6501 
6507 
6502 


6724 
6706 
6713 
6712 
6709 
6718 
6710 
6704 
6715 
6722 
6720 
6703 
6719 
6723 
6701 
6707 
6708 
671  I 
6726 
67?5 
6702 
6714 
6716 
6717 
6705 
6721 


6006 
6001 
6005 
6002 
6003 
6004 


6407 
6404 
6403 
6402 
6405 
6401 
5409 
6410 
6408 
6406 


LOONEY  TUNES  (16) 

Calling   Dr.  Porky  

Coy  Decoy   Funny   

Haunted  Mouse   Very  Good  . 

Henpecked  Duck   A  Howl   

Joe  Glow  the  Firefly  

Meet   John  Doughboy  

Pre- Historic  Porky   Clever   

Porky's  Ant   Good   

Porky's  Bear  Facts  Amusing  ... 

Porky's  Hired  Hand  Good   

Porky's  Preview   Amusing  ... 

Porky's  Prize  Pony  

Porky's  Snooze  Reel  

Sour  Puss   Satisfactory 

Timid  Toreador   Good   

We  the  Animals  Squeak.  .Excellent  ... 


MELODY  MASTERS  (10) 

Cliff  Edwards  and  His 

Bin  karoos   Fair   

Henry  Busse  &.  Orch  Good   

Skinnay  Ennis  &  Orch. ..Good   

Jan  Garber  &.  Orch  

Marie  Green  &.  Her 

Merrie  Men   Lively   

Carl  Hoff  &  Orch  Notable   

Hal  Kemp  &.  Orch  Just  a  Band... 

Matty  Malneck   Snappy  

Freddie  Martin  &  Orch. .Fair   

Joe  Reichman  &  Orch. ...  Excellent   


MERRIE  MELODIES  (26)  (Tech.) 


.Good 


Aviation  Vacation  . . . 
Bed  Time  for  Sniffles. 

Cat's  Tale   

Crackpot  Quail   

Elmer's  Pet  Rabbit  Funny   

Farm  Frolics   Excellent   

Fighting  69'/3   Good   

Good  Night  Elmer  

Goofy   Groceries   Novel   

Heckling  Hare   

Hiawatha's  Rabbit  Hunt.  Funny   

Holiday  Highlights   Swell  Satire 

Hollywood  Stens  Out  Excellent   

Inki  and  the  Lion  Good   

Malibu  Beach  Party  Grade  A  .... 

Of  Fox  and  Hound  , 

Shop.  Look  and  Listen ...  Good   

Sniffles  Bells  the  Cat  Fair   

Snow  Time  for  Comedy..  Up  to  Par... 

Spnrt  Champions   

Stage  Fright   Satisfactory  . 

Tortoise  Beats  the  Hare.  .Amusing  ... 

Toy  Trouble   Good   

Trial  of  Mr.  Wolf  Very  Good  . 

Wacky  Wildlife   Funny   

Wacky  Worm   Excellent  ... 


TECHNICOLOR  SPECIALS  (6) 

Carnival  of  Rhythm  Splendid   

Flag  of  Humanity  Splendid    20 

Here  Comes  the  Cavalry   20 

March  on  Marines  Excellent    20 

Meet  the  Fleet  Excellent    20 

Wings  of  Steel  Excellent    20 

SPORTS  PARADES  (10) 

Big  Bill  Tilden  For  Tennis  Fan  10 

California  Thoroughbreds.  Interesting    ....  10 

Diary  of  a  Racing  Pigeon .  Interesting   ....  10 

Dogs  You  Seldom  See....  Good  Novelty...  10 

Fight,   Fish,   Fight  Thrilling    10 

Fly  Fishing   For  Anglers  ...  10 

It  Happened  on  Rollers  

Lions  for  Sale  Very  Good  .... 

Sail  Ho!   Colorful    10 

Sky  Sailing   Interesting    10 


1941-42 


BROADWAY  BREVITIES  (12) 

7103  At  the  Stroke  of  Twelve.. Grab  It   

7101  Minstrel  Days   Very  Good  

7102  Monsters  of  the  Deep...  Good   

7104  Perils  of  the  Jungle  Exciting   


HOLLYWOOD   NOVELTIES  (6) 


7301  Polo  With  the  Stars  

7304  Miracle  Makers  Poor  .... 

7303  Points  on  Arrows  dood 

7302  White  Sails   Excellent 


LOONEY  TUNES  (16) 

7601  Notes   to   You   10 

7604  Porky's   Midnight    Matinee   7 

7603  Porky's  Pooch   Good    7 

7602  Robinson  Crusoe,  Jr  Average    7 


MELODY    MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  . 

7503  Forty  Boys  and  a  Song... Good   

7501  U.S.C.  Band  and  Glee 

Club   Very  Good   


Not  Rev. 
.  6/21/41 
.  3/15/41 

9/13/41 
Not  Rev. 
Not  Rev. 
11/  2/40 

5/24/41 

4/  5/41 
12/28/40 

4/26/41 
Not  Rev. 
Not  Rev. 
11/30/40 

I / 18/41 
.  9/  6/41 


.  3/  8/41 
.  1 1/30/40 
12/28/40 
Not  Rev. 

.  5/  3/41 
.  12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


Not  Rev. 
Not  Rev. 
.  4/  5/41 
Not  Rev. 

.12/28/40 
.  5/24/41 
.  1/18/41 

Not  Rev. 
.  4/  5/41 

Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 

Not  Rev. 

12/28/40 
.  3/15/41 
8/30/41 

Not  Rev. 
. 10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
. 12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.Not  Rev. 
.12/28/40 
.  1/18/41 
.  5/  3/41 


.  5/  3/41 
.  12/28/40 
.12/  7/40 
.  8/31/40 
3/  8/41 
10/26/40 
Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


. 11/  8/41 
.  9/13/41 
.  1/  3/42 
.11/  8/41 


.Not  Rev. 
.  9/13/41 
.  9/13/41 
.11/15/41 


.Not  Rev. 

.Not  Rev. 
.12/27/41 
.11/15/41 


. I  1/15/41 
.  9/13/41 


VITAPHONE-WARNER  BROS. 
1941-42  (Cont.) 

Comment  Running  Reviewed 

Time     Issue  Of 
MERRIE  MELODIES  (26)  (T«h.) 


7701  All  This  and  Rabbit 

Stew   Excellent    7 

7702  Brave  Little  Bat  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary    J 

7707  Rhapsody  in  Rivets   7 

7704  Rookie   Revue   Out  Dated     ...  7 

7705  Saddle  Silly    7 

7708  Wabbit  Twouble    7 


SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show. 

7002  Soldiers   in  White  

7004  Spanish  Fiesta   Colorful  .. 


6304 

History  Repeats  Itself. . . 

.Good   

10 

. .  9/30/39 

6301 

Football  Highlights 

.  Rockne  Build-up 

10 

. .  8/31/40 

6303 

Mexican  Jumping  Beans. 

.Very  Good  .... 

10 

..11/30/40 

6302 

10 

. .  8/  3/40 

7402 

6306 

Trouble  in  Store  

. .  9/  6/41 

7401 

6305 

Wild  Boar  Hunt  

10 

. .  3/  8/41 

7403 

20 
20 
19 
20 


SPORTS  PARADE  (10)  (Tech.) 


.  9/13/41 
.  12/27/41 
.11/  8/41 
.Not  Rev. 
.Not  Rev. 
. 12/27/41 
.Not  Rev. 
Not  Rev. 


.12/  6/41 
.Not  Rev. 
.12/  6/41 
.  9/13/41 


.  .12/27/41 
. .  9/13/41 
. . 11/15/41 


MISCELLANEOUS 


Adventure  in  the  Bronx 

(N.  Y.  Zoological  Soc.)  Good   

Alive  in  the  Deep  (Prod.)  Exciting  .. 

Man  the  Enigma  (Prod.)  Informative 

Our  Constitution  (Prod.)  Inspiring  . 

Our  Declaration  of 

Independence  (Prod.)   Timely  ... 


1 1  'A . 
22  . 
25  . 
19  . 

19  . 


8/23/41 
5/24/41 
5/24/41 
5/  3/41 

5/  3/41 


SERIALS  1940-41 

No  Chapters 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chaps. 

Spider  Returns    15  Chaps. 

White   Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle  Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps 

Winners  of  the  West   15  Chaps. 


SERIALS  1941-42 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc   15  Chaps. 

King  ol  the  Texas  Rangers    12  Chaps. 

'  Spy  Smasher'' — Kane  Richmond 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


DEFENSE  SUBJECTS 

Title  Running 
Time 

America  Builds  Ships   3   List  "B" 

America  Preferred    3 

Army  in  Overalls   3 

Bits  and  Pieces   3 

bomuer    8 

Calling   All   Workers   2 

Candidates  Class    12 

Food    For    Freedom   3 

Pots  to  Planes    3 

Power  for   Defense   10 

War  Department  Trailers 

1.  Infantry    | 

2.  Air   Corps    I 

3.  Flying   Cadets    I 

4.  Coast  Artillery  Corps   I 

5.  Armored  Force    I 

6.  Flying  Cadets    I 

7.  Flying  Cadets    I 

8.  Field  Artillery    I 

9.  Foreign  Service    I 

10.  Signal  Corps    I 

11.  Medical  Department    I 

12.  Quartermaster  Corps    I 

Where  Do  We  Go?   2 

Women    In    Defense   10 


Revlswt* 
Issue  Of 

1 1/29/41 
8/23/41 
5/10/41 

Not  Rn. 


3/  8/41 
5/31/41 
8/17/40 
11/23/44 


11/  2/44 

a/  3/44 

2/15/41 
Nat  Rn. 


12/  6/41 
8/  6/41 
Not  Rev. 


11/  1/41 
4/12/41 
7/19/41 


Distributed 
By 


.List  "B" 
.List  "B" 
.List  "B" 

 List  "C" 

 List  "A" 

.Marine  Corps 

 List  "C" 

 List  "C" 

 List  "A" 


 List 

 List 

 List 

 List 

 List 

 List 

 List 

 List 

 List 

 List 

 List  "A" 

 List  "A" 

 List  "B" 

 List  "C" 


CITY 


List  "A" 


List  "B' 


List  "C" 

Albany  Columbia  Universal  MGM 

Atlanta  Paramount  20th-Fox  United  Artists 

Boston  Columbia  Universal  MGM 

Buffalo  United  Artists. .  .Columbia  20th  -  Fox 

Charlotte  United  Artists. .  .Columbia  20th-Fox 

Chicago  Paramount  20  th -Fox  Columbia 

Cincinnati  Universal  Warner  Bros  Republic 

Cleveland  United  Artists. .  .Columbia  20th-Fox 

Dallas  RKO  MGM  Warner  Bras. 

Denver  20th-Fox  Paramount  WB-RKO 

Des  Moines  Columbia  Universal  MGM 

Detroit  MGM  RKO  Paramount 

Indianapolis.  . . .  Universal  Republic  United  Artists 

Kansas  City  20th-Fox  Paramount  RKO 

Los  Angeles  20th-Fox  Paramount  Warner  Bros. 

Memphis  MGM  RKO  Paramount 

Milwaukee  20th-Fox  Paramount  Columbia 

M inneapolis  Universal  Warner  Bros  Republic 

New  Haven  Warner  Bros  United  Artists. .  .Universal 

New  Orleans. . . .  Paramount  20th-Fox  United  Artists 

New  York  MGM  RKO  Paramount 

Oklahoma  City.  .  RKO  MGM  Warner  Bros. 

Omaha  Columbia  Universal  MGM 

Philadelphia. . . .  Warner  Bros  United  Artists. .  .Universal 

Pittsburgh  Warner  Bros  Republic  RKO 

Portland  Paramount  20th -Fox  RKO 

St.  Louis  Warner  Bros  United  Artists. .  .Universal 

Salt  Lake  City .  .  M  G  M  RKO  Paramount 

San  Francisco. . .  RKO  MGM  Warner  Braa. 

Seattle  RKO  MGM  Columbia 

Washington  Universal  Warner  Bros  Republic 


J.A.N  2$)$£5lGHT  DEPOS 


Li 


D 


1 


REVIE 


SSUE 


A  Yank  on  the  Burma  Road 
Jail  House  Blues 
The  Broadway  Big  Shot 
Man  From  Cheyenne 
We  Were  Dancing 
Bombay  Clipper 
Underground  Rustlers 
Woman  of  the  Year 
Treat  'Em  Rough 
Torpedo  Boat 
The  Lady  Has  Plans 
The  Remarkable  Andrew 


1 
1 

14 
14 
14 
14 
14 
24 
24 


*  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  31 


Vol.  35 


No.  26 


January  17 
19   4  2 


i 


REMEMBER  PEARL  HARBOR 


fr**^  "W»Wl 


Trem  Carr   'See  Page  4) 


CHARLES  E.  CHICK'  LEWIS 

Editor  and  Publisher 


TALK 
ABOUT 


If 


SLEEPERS! 


it 


"^MISHINA 

V|RCIHIAH~  p 

HEART-THROBS,  ■m&dr^L 


LAUGHS,  THRILLS 
IN  AN 
AMERICAN 
MASTERPIECE 


MORGAN 

JX'ttlmiii 

GRAYSON 

V"'/BYINGTON 
cX,a,  THOMPSON 
J)o,u,U  NEWLAND 
JU  DANIELS 
•^BORZAGE 

'.\  FRANK  B0R2AEE 


IF  HE  TALKS-THEY  DIE! 

FIRST  FIERY  STORY  OF  THE  SECRET 
DANGERS  ON  THE  HOME  FRONT! 

 ++++***+******* 


m  JIM 


SMITH 


ROBERT  VOURC 


MARSHA  HUNT 


TRADE  TALK! 

"THE  VANISHING 
VIRGINIAN" 

"A  sleeper,  capable  of  exceptional  grosses.  Will  be 
talked  about  by  critic  and  customer.  Something 
which  can  be  sold  to  countless  seekers  of  a  peace- 
ful and  soothing  hour  by  whoever  has  the  knack 
of  selling  fine  film  wares.  Comic,  dramatic,  excit- 
ing, touching."  —DAILY  VARIETY 

"Rich  rewards  are  there  waiting  for  real  showmen. 
It  will  pay  off  in  proportion  to  the  exhibitor's 
ability  to  realize  what  he  has  in  it  and  to  communi- 
cate that  realization  to  potential  customers.  What- 
ever the  effort  in  this  respect,  the  picture  merits  it 
and  the  exhibitor  expending  it  seems  destined  to 
meet  pleased  patrons  and  new  patrons." 

— M.  P.  DAILY 

"Engrossing,  compelling  story  in  pictures.  Audi- 
ences will  urge  their  friends  to  see  it.  Contains  all 
the  comedy,  romance,  tragedy  and  pathos  that 
makes  for  an  entertaining  evening." 

— M.  P.  HERALD 

"A  prestige  picture  for  the  industry.  Proper  exploi- 
tation may  unearth  surprise  grosses." 

—  VARIETY  (Weekly) 

"A  wholesome,  radiant  and  thoroughly  entertain- 
ing slice  of  Americana.  Should  engage  the  atten- 
tion of  all  types  of  families.  A  fine  cast  and  able 
direction  by  Frank  Borzage  virtually  guarantee  it." 

— BOXOFFICE 

"Word  of  mouth  is  sure  to  be  enthusiastic.  Whole- 
some, homey,  moving.  Adroitly  mixes  laughter 
with  honest  sentimentality." 

—HOLLYWOOD  REPORTER 


"JOE  SMITH,  AMERICAN 


"Strong,  exciting,  patriotic  meller  which  is  sure  to 
score  with  fans  everywhere.  One  of  the  '41— '42 
season's  most  unusual  photoplays.  A  smash  box- 
office  attraction,  packing  appeal  for  all  types  and 
ages  of  fans.  Thrills,  human  interest  and  dynamic 
entertainment."  —FILM  DAILY 

"Keyed  to  the  headlines.  Destined  for  'sleeper' 
business.  Should  serve  admirably  to  picture  the 
significant  work  of  the  unsung  heroes  who  are  the 
men  behind  the  men  behind  the  guns." 

— M.  P.  DAILY 

"Sturdy  entertainment  geared  for  popular  recep- 
tion. Loaded  with  heart  tug,  drama  and  suspense." 

-DAILY  VARIETY 

"Timely,  inspired  film  entertainment.  Here  is  a 
stirring  hit.  A  story  to  arouse  pride  in  our  hearts 
that  we  can  lay  claim  of  being  fellow  Americans." 

—HOLLYWOOD  REPORTER 

"Timely.  Potent  drama,  well  acted,  suspenseful  and 
moving."  —VARIETY  (weekly) 


January  17,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


Have  A  Heart 

Jimmie  Walker  made  a  statement  at  the  Pioneer's 
Dinner  last  fall  that  we  will  long  remember.  He  said: 
"A  man  without  a  heart  never  made  a  showman." 
Those,  brother  theatremen,  were  words  you,  too,  should 
never  forget. 

It  takes  a  sincere  appreciation  of  human  interest  and 
human  problems  to  deal  with  the  public.  No  two  ways 
about  it,  if  you  haven't  a  heart  you  can't  do  it. 

You  can  have  a  keen  appreciation  for  music  without 
necessarily  being  a  musician  yourself.  And  you  can 
have  a  keen  understanding  of  human  weaknesses  and 
vulnerability  without  taking  a  course  in  psychoanalysis. 

When  you  set  out  to  create  a  bit  of  showmanship  you 
are  matching  your  wits  with  those  whom  you  seek  to 
attract  to  your  theatre  as  a  result  of  that  bit  of  show- 
manship. The  better  you  understand  the  people  you 
seek  to  persuade,  the  better  your  chance  of  hitting  the 
right  note,  capturing  attention  and  their  patronage. 

Showmanship  can  never  be  measured  in  terms  of  a 
thousand  heralds  or  a  few  window  cards  strategically 
placed.  It  is  far  more  than  such  mere  routine.  It  is  the 
something  that  goes  a  lot  further  and  a  lot  deeper.  It 
requires  a  heart. 

The  same  applies,  and  very  importantly  too,  to  the 
creation  of  newspaper  ads.  The  man-in-the-rut  throws 
the  several  essentials  together,  sends  them  to  the  news- 
paper— and  that's  that.  But  the  student  of  psychology 
plans  and  plots  his  ads  so  as  to  attract  the  eye  that 
doesn't  want  to  see  and  to  make  the  owner  of  that  eye 
read  further  and  finally  come  to  the  theatre  to  see  the 
picture  being  advertised.  If  he  has  a  heart. 

If  he  knows  his  community,  if  he  knows  how  to  vary 
his  ad  appeal  through  employing  smart  layout  and 
catchlines,  he  stands  just  so  much  better  the  chance  for 
success.  If  he  has  a  heart. 

The  majority  of  successful  advertising  campaigns  or 
even  individual  ads  were  not  the  result  of  an  accident. 
They  were  the  fruit  of  hard  thinking,  smart  figuring, 
intelligent  use  of  knowing  the  audience  to  which  they 
were  directed.  And  also,  having  a  heart. 

Yes,  we've  heard  all  about  those  cold-blooded  slave 
drivers  who  built  up  commercial  empires  through  their 
driving  tactics.  But  behind  their  hard,  cold  outer  shells 
there  must  have  been  a  heart  or  they  would  never  have 
succeeded.  It  takes  heart  together  with  toughness  to 
add  up  to  success  whether  the  field  be  groceries,  muni- 
tions or  entertainment.  One  has  to  go  with  the  other. 

So  remember  always;  if  you  haven't  a  heart  you'll 
never  make  a  showman. 


That  March  of  D  imes 

By  the  time  this  reaches  your  eye  we  are  assuming 
that  you  have  already  sent  your  pledge  to  enroll  your 
theatre  in  the  'March  of  Dimes'  campaign  for  this  year. 
Which  is  another  indication  of  that  "heart"  we  spoke 
of  above. 

If  you  neglected  to  enroll  it  doesn't  mean  you  still 
can't  help  roll  up  a  big  showing  for  the  amusement  in- 
dustry's effort  for  this  worthy  cause.  Just  get  your 
plans  whipped  into  shape  quickly  and  take  up  your 
"dime"  collections  along  the  lines  laid  out  in  the  'March 
of  Dimes'  press  book,  the  Showmanalysis  STR  carried 
last  week,  or  from  what  you've  been  reading  in  the 
trade  papers  these  past  few  weeks. 

We  can  assure  you  that  the  committee  won't  be  a 
bit  mad  to  get  your  "surprise"  collection  of  dimes  along 
with  your  report  of  how  you  hopped  aboard  the  band 
wagon  just  in  time  to  add  your  theatre  to  the  formidable 
list  that  did  enroll  in  advance. 

Create  a  committee  of  yourself,  your  newspaper  edi- 
tor, the  head  of  the  local  bank  and  such  others  as  will 
lend  distinction  to  the  movement  and  get  them  organ- 
ized to  make  your  drive  during  the  week  of  Jan.  22nd 
to  28  th  a  complete  success  from  the  standpoint  of  the 
amount  you  are  able  to  collect  through  any  means  and 
methods  you  care  to  employ. 

Let's  show  America  how  the  movie  industry  backs 
up  the  fight  against  infantile  paralysis  through  this 
annual  'March  of  Dimes'  drive. 

▲  A  A 

A  Job  For  the  Variety  Clubs 

Every  city  with  a  Variety  Club  Tent  should  take 
steps  to  assume  full  responsibility  for  the  distribution 
of  free  theatre  and  other  tickets  for  service  men  home 
on  leave  or  passing  through  the  city. 

The  movie  theatres  and  other  places  of  amusement 
are  doing  a  magnificent  job  on  this  work  already  but 
getting  no  credit  for  themselves  or  the  industry  be- 
cause they  simply  donate  the  tickets  and  then  take  a 
back  seat. 

Make  the  service  men  feel  at  home  through  your 
efforts  and,  if  possible,  through  your  own  club  rooms 
by  having  the  various  USO  committees  direct  them  to 
where  they  can  get  their  free  entertainment  tickets. 

If  our  industry  is  doing  a  good  job  let  us,  at  the  very 
least,  get  the  credit  for  what  we  are  doing. 

— "CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


January  17,  1942 


Half  of  Moviegoers  "Just 
Want  To  See  Any  Picture" 

Motion  Picture  Research  Bureau  Conducts  Survey  of 
New  York  Audiences'  Habits;  Reviews  Influence  31% 

A  survey  of  New  York  motion  picture  audiences  was  released 
this  week,  showing  that  half  of  those  who  attended  a  show  just 
felt  like  going  to  see  any  picture.  The  Motion  Picture  Research 
Bureau,  operating  under  the  direc- 


tion of  Dr.  Leo  Handel,  made  the 
survey,  which  was  sponsored  by  the 
Office  of  Radio  Research  of  Co- 
lumbia University,  headed  by  the 
renowned  psychologist,  Dr.  Paul  F. 
Lazarsfeld. 

Over  500  personal  interviews  were 
made  in  New  York  City  last  month. 

The  following  percentages  total 
more  than  100  because  several  ques- 
tioned gave  more  than  one  reason  for 
attendance  at  certain  hour  or  day. 

Free  at  this  particular  time   30% 

Nothing  else  to  do,  to  pass  time.  .  .  .  21% 

Go  usually  this  day   12% 

Had  the  opportunity   9% 

Just  felt  like  going   8% 

To  see  picture  in  time   6% 

Particular  picture  in  neighborhood..  5% 

For  relaxation    4% 

Other    5% 

No  particular  reason   4% 

Persons  who  indicated  they  went 
to  see  a  definite  picture  were  asked 
how  they  first  learned  about  it.  Re- 
views in  newspapers  and  magazines 
and  recommendations  from  friends 
and  relatives  led  among  the  sources 
given : 

Reviews  in  papers,  magazines   31% 

Recommendations  by  other  persons.  .  31% 

Ads  in  papers,  magazines   27% 

Preview  trailers    8% 

Billboards,  circulars    7% 

Advertising    (unspecified)    6% 

Information  on  marquee  and  in 

theatre    5  % 

Read  book,  saw  play   3  % 

Radio    2  % 

Other   ,   2% 

The  same  group  of  persons  were 
asked  what  attracted  them  most 
when  they  first  learned  about  this 
particular  picture.  As  was  to  be 
expected,  the  stars  were  leading,  the 
type  of  story,  however,  was  a  close 
runner-up  : 

Stars  '   41% 

Story    33% 

Tust  considered  it  good   7% 

Title    6% 

Songs,  Music    5% 

Like  cartoons    4% 

Part   of    series   3% 

Other    7  % 

Don't  remember    3  % 


Zukor  Heads 
"Drives"  Division 


Greenihal  to  Handle  Adv. 
And  Pub.  for  Industry  Com. 

The  War  Activities  Committee  of 
the  industry  was  expanded  this  week 
include  a  "Drives"  Division  head- 
ed by  Adolph  Zukor  and  a  Division 
of  Advertising  and  Publicity  to  be 
...aded  by  Monroe  Greenthal. 

The  Drives  Division  will  be  made  up 
or  three  sub-committees  as  follows:  Spe- 
cial Events — Charles  W.  Koerner, 
Chairman,  Max  A.  Cohen,  S.  H.  Fabian, 
Charles  C.  Moskowitz  and  Sidney  Sam- 
uelson ;  Talent  Participation  to  be  com- 
posed exclusively  of  representatives  chosen 
by  Hollywood  Guilds ;  Industry  Employe 
Participation  with  Abe  Montague  heading 
the  New  York  group  and  a  co-chairman 
in  Hollywood  heading  a  committee  to  deal 
with  drives  in  the  studios. 

Howard  Strickling  serves  as  vice  chair- 
man of  a  Hollywood  section  composed  of 
the  studio  publicity  directors  group.  New 
York  members  of  Greenthal's  committee 
include  Armando,  Mort  Blumenstock,  Rod- 
ney Bush,  Edward  Churchill,  Kenneth 
Clark,  Joseph  Gould,  Charles  Reed  Jones, 
Barret  McCormick,  David  Lipton,  Louis 
Pollock,  Si  Seadler,  Vincent  Trotta  and 
Al  Willkie. 

Chairman  George  J.  Schaefer  also 
announced  that  Arthur  Mayer,  managing 
director  of  the  Rialto  Theatre  and  S.  H. 
Fabian,  head  of  the  Fabian  Theatres,  had 
agreed  to  serve  in  volunteer  capacities  as 
assistants  to  Francis  S.  Harmon,  Execu- 
tive Vice  Chairman  and  Coordinator  and 
that  Eastman  Kodak  Company,  at  the 
committee's  request,  had  arranged  with 
Donald  E.  Hyndman  of  the  company's 
New  York  staff  to  devote  a  substantial 
part  of  his  time  for  the  next  ninety  days 
as  assistant  to  Harmon. 

The  Co-ordinating  Committee  which 
correlates  the  varied  activities  of  the  seven 
divisions  has  been  increased  to  twenty- 
two  through  the  election  to  membership 
of  Edward  Arnold,  E.  L.  Kuykendall, 
Abe  Lastvogel,  Abram  F.  Myers,  Rob- 
ert H.  Poole  and  Herman  Robbins. 


Get  Dimes  in 
Auditoriums 

Many  Exhibs  Favor  Plan 
Above  Lobby  Solicitations 

Hundreds  of  exhibitors  are  plan- 
ning to  make  their  collections  during 
the  1942  March  of  Dimes  drive 
(Jan.  22-28)  in  their  auditoriums 
instead  of  limiting  solicitations  to 
lobbies  as  originally  planned. 

Wires  were  received  from  the  E. 
V.  Richards  circuit  and  the  Wilby- 
Kincey  circuit  in  the  South  that 
they  wanted  to  make  auditorium  col- 
lections. Similar  suggestions  came 
by  wire  from  the  Fox  West  Coast 
theatres,  the  theatres  in  St.  Louis 
and  Pennsylvania. 

This  week  pledges  pouring  in  from 
all  over  the  country  exceeded  the 
9,000  mark  and,  according  to  C.  C. 
Moskowitz,  co-chairman,  there  was 
every  indication  that  the  goal  of 
10,000  theatres  would  be  reached. 
Only  one  report  of  a  circuit  refusing 
to  cooperate  has  reached  national 
headquarters,  and  that  is  a  small 
group  in  Missouri. 

Spencer  Tracy  has  accepted  the 
chairmanship  of  the  Hollywood  Stu- 
dio Committee,  which  will  form 
committees  in  each  film  studio  to 
make  collections  among  executives, 
stars,  players  and  craftsmen. 

Because  of  a  March  of  Dimes  pa- 
rade to  be  held  at  noon  on  Jan.  21, 
Jack  Kirsch,  temporary  chairman  of 
the  Motion  Picture  Industry  Con- 
ference Committee,  announced  that 
the  meeting  scheduled  to  be  held  in 
the  morning  on  that  day  would  be 
changed  to  2  :30  p.m.  to  permit  mem- 
bers to  participate  in  the  event. 


N.  J.  Allied  Directors  Meet 

New  Brunswick,  N.  J.  —  Annual 
board  of  directors  meeting  of  Allied 
Theatre  Owners  of  New  Jersey, 
Inc.,  was  held  here  last  week  at 
the  Roger-Smith  Hotel,  with  Pres- 
ident Harry  H.  Lowenstein  giving 
a  complete  report  of  1941  activities. 
At  the  general  meeting  held  in  the 
afternoon,  the  coming  unity  meeting 
and  the  buying  of  pictures  in  blocks 
of  five  were  principal  topics  of  dis- 
cussion. In  the  evening  a  Unity 
Dinner  was  held  in  the  main  ball- 
room. A  round  table  conference  was 
scheduled  for  this  week. 

Cohen  Made  Vice-Prexy 
Of  Vitagraph  in  Canada 

Wolfe  Cohen,  Canadian  district 
manager  for  Warner  Bros.,  has  been 
made  vice-president  of  Vitagraph, 
Ltd.,  the  Canadian  distribution  sub- 
sidiary. 


SMPE  to  Hold  Spring 
Meet  Despite  the  War 

Hollywood — Dr.  John  G.  Frayne, 
Chairman  of  the  Pacific  Coast  Sec- 
tion of  .the  SMPE,  announced  this 
week  that  regardless  of  current  un- 
settled conditions,  the  officers  and 
members  decided  to  proceed  with 
the  completion  of  plans  for  the 
Spring  convention  to  be  held  here 
May  4  to  8,  inclusive.  The  decision 
for  the  "go-ahead"  signal  was 
reached  because  of  the  essential  part 
played  by  the  Motion  Picture  indus- 
try in  building  and  holding  up  the 
morale  of  the  general  public. 


Hoblitzelle  Named 

Dallas — Karl  Hoblitzelle  has  been 
named  chairman  of  the  volunteer 
personnel  service  board  of  the  Civil- 
ian Defense  Council  by  Mayor 
Woodall  Rodgers. 


306  Defers 
StrikeDecision 

Union's  Policy  to  Organize 
Without  Calling  Strikes 

Not  until  early  next  month  will 
any  decision  be  made  regarding  the' 
threat  to  call  a  strike  against  the 
Loew's  theatres  by  Local  306,  Mov- 
ing Picture  Machine  Operators 
Union,  it  was  declared  last  week- 
end by  Herman  Gelber,  newly- 
elected  president. 

Determination  of  Local  306  to 
"organize  the  city  100  per  cent  one 
way  or  the  other  and  clear  up  the 
situation  which  plagues  the  trade" 
was  reiterated  by  Gelber.  Reason 
for  obtaining  an  adjournment  for 
another  20  days  in  filing  an  answer 
to  Loew's  suit  is  that  Local  306  at 
the  last  meeting  engaged  Nathan 
Frankel  as  the  new  attorney,  re- 
placing Matthew  M.  Levy,  with 
whom  the  union  is  engaged  in  a 
legal  squabble. 

Policy  of  the  union  to  organize 
without  resorting  to  strike,  unless 
all  means  to  achieve  that  end  had 
failed,  was  stressed  by  Gelber.  He 
added,  however,  that  the  union  had 
no  intention  of  relinquishing  its 
right  to  strike. 


Jack  Cohn  a  Grandfather 

Jack  Cohn,  Columbia  vice-presi- 
dent, became  a  grandfather  this  week 
when  Mrs.  Joseph  H.  Cohn  gave 
birth  to  a  son.  The  father  is  an 
account  executive  of  Weiss  and 
Geller,  New  York  advertising  agen- 
cy. The  mother  was  formerly  Jewel 
Hart,  Broadway  ingenue. 

TREM  CARR 

(The  Man  on  the  Cover) 

Executive  director  in  charge  of  pro- 
duction for  Monogram.  He  has  been 
associated  with  the  company  since  1931 
and  has  been  a  producer  for  twenty 
years. 


SHOWMEN'S 

Trade     /^f^  Review 


Vol.  35,  No.  26  Jan.  17,  1942 

Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 

Published  every  Friday  by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York  City.  Telephone  BRyant  9-5606. 
Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager; 
Harold  Rendall,  Equipment  Advertising 
Manager;  West  Coast  Office,  Guaranty 
Bldg.,  6331  Hollywood  Blvd.,  Hollywood, 
Calif.,  Telephone  Hollywood  1390,  Ann 
Lewis,  manager;  London  Representative, 
Milton  Deane,  185  Fleet  St.,  London 
E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Syd- 
ney, Australia.  Subscription  rates  per 
year:  $2,00  in  the  United  States  and 
Canada ;  Foreign,  $5.00.  Single  copies, 
ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  second  class  matter 
February  20,  1940,  at  the  Post  Office  at 
New  Vnrk,  N.  Y..  under  the  Act  of  March 
3,  1879.  Contents  copyrighted  1942  by 
Showmen's  Trade  Review,  Inc.  Printed 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York  Cit* 


W.  G.  VAN  SCHMUS 

No  finer  personality  ever  graced 
the  motion  picture  industry  than 
W.  G.  Van  Schmus  whose  passing 
this  week  will  sadden  the  whole 
industry.  Words  will  never  convey 
the  sum  total  of  his  loss  to  the 
entire  staff  of  Radio  City  Music 
Hall  where  he  held  forth  as  the 
master  showman  of  the  country. 
His  love  and  affection  for  that 
enormous  family,  returned  a  thou- 
sand-fold, knew  no  bounds. 

Always  the  gentleman,  always 
respected  by  all  with  whom  he  came 
in  contact  and  who  were  captured 
by  his  soft-spoken  and  gentlemanly 
manner,  he  will  be  sorely  missed 
in  the  days  to  come. 

Mr.  Van,  as  he  was  affection- 
ately called  by  all  who  knew  him 
well,  leaves  a  large  and  aching 
void  as  big  as  the  Music  Hall  it- 
self. And  many  a  moon  will  come 
and  go  before  those  who  knew 
him  well  will  ever  be  able  to  for- 
get him. 

He  leaves  behind  him  the  shrine 
of  his  great  success  in  the  amuse- 
ment business  and  one  that  prop- 
erly matches  his  standing  in  this 
great  business:  the  Radio  City 
Music  Hall  which  gave  us  and, 
now  takes  from  us,  our  beloved 
Mr.  Van. 

"Chick" 


January  17,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Important  Dates 

Jan.  18-19:  Theatre  Owners  of  North 
and  South  Carolina  convention,  Charlotte. 

Jan.  22 :  Cleveland  MP  Exhibitors  As- 
sociation annual  meeting. 

Jan.  22:  Allied  Board  Meeting,  War- 
wick Hotel,  New  York  City. 

Jan.  29:  MPTO  of  Virginia  conven- 
tion, John  Marshall  Hotel,  Richmond. 

Feb.  6 :  Chicago  Reel  Fellows  Club 
dinner  dance.    Congress  Hotel. 

March  3  :  Schine  anti-trust  suit  to  trial, 
Federal  Court.  Buffalo. 

Mar.  14 :  Warner  Club  Banquet  and 
Ball,  Hotel  Waldorf  Astoria,  New  York. 

May  4-8:  SMPE  Spring  convention, 
Hollywood-Roosevelt  Hotel,  Hollywood. 


MGM  Holds  2nd 
Exhibitor  Forum 

500  Showmen  at  Memphis 
Meeting;  Richey  Presides 

Memphis  —  Metro- Goldwyn — May- 
er's second  Exhibitor's  Forum  was 
held  here  Tuesday  at  the  Gayoso 
Hotel,  with  more  than  500  showmen 
attending  the  sessions.  Like  the  suc- 
cessful initial  conclave  held  at  Col- 
umbus recently,  the  Memphis  gath- 
ering was  devoted  entirely  to  ways 
and  means  of  building  business  at 
the  box-office. 

H.  M.  Richey,  assistant  to  Wil- 
liam F.  Rodgers  in  charge  of  ex- 
hibitor relations,  presided.  Head- 
liners  on  the  program  included 
Joseph  X.  Gooris,  Western  Manager 
of  The  Bureau  of  Advertising, 
American  Newspaper  Publishers  As- 
sociation, Chicago,  who  presented 
an  illustrated  talk  on  "Some  Broad 
Principles  of  Newspaper  Advertis- 
ing" and  Besa  Short  of  the  Inter- 
state Amusement  Co.,  Dallas,  Texas, 
who  led  a  round  table  discussion  on 
"Merchandising  Junior  Features." 

As  at  Columbus,  MGM's  ex- 
ploitation chief,  William  R.  Fergu- 
son, addressed  the  exhibitors.  A 
third  forum  was  scheduled  to  be  held 
in  St.  Louis  Thursday  at  the  Coro- 
nado  Hotel.  Branch  Manager  John 
X.  Quinn  is  in  charge  of  arrange- 
ments. 


0PM  Warns  Theatre  Operators 
Of  Shortages  in  Materials 

No  More  Freon  Gas  Available  After  April  1 ;  Carpet 
Stocks  Will  Be  Short;  No  Construction,  Alterations 


Washington — Asserting  that  there  will  be  no  more  Freon  gas 
for  air-conditioning  equipment  after  April  1,  A.  Julian  Brylaw- 
ski,  OPM  expert  of  industry  priority  problems,  warned  exhibi- 
tors throughout  the  country  that  they 


must  stock  up  on  this  essential  mate 
rial  before  that  time  if  they  do  not 
want  to  be  caught  short. 

Any  exhibitor  needing  wool  car- 
ets, Brylawski  warned,  had  better 
get  them  right  away  as  these,  too, 
will   be   very    short    after  present 
stocks  are  exhausted. 

Brylawski  conveyed  similar  warn- 
ings at  a  meeting  of  eastern  exhibi- 
tors here  last  Friday  called  to  dis- 
cuss priority  problems  with  OPM 
chieftains.  The  April  1  deadline 
would  be  put  on  Freon,  he  told  the 
meeting,  in  order  to  permit  exhibi- 
tors to  fill  their  tanks  and  stop  leaks 
in  the  meantime.  If  all  leaks  are 
stopped,  he  pointed  out,  supplies  of 
the  gas  should  last  indefinitely. 

Except  in  the  interest  of  safety, 
there  will  be  no  new  construction 
and  no  alterations  for  the  duration, 
Brvlawski  said.  He  added  that  there 
will  be  no  more  Manila  or  jute 
rope,  no  more  rubber  for  mats  or 
other  purposes,  except  for  fire  hose ; 
no  metal  for  toilet  partitions,  no 
metal  furniture,  electrical  fixtures, 
silk  for  draperies  or  alcohol.  Only 
small  quantities,  he  said,  will  be 
available  of  iron,  steel,  copper, 
bronze,  aluminum,  and  other  critical 
metals,  coatings  for  screens,  sound 
and  amplifying  equipment,  electric 
motors  and  cables,  rough  and  fin- 
ished hardware  and  steel  cables. 

Discussed  at  the  meeting  were  two 
proposals  for  conserving  scarce  ma- 
terials:  (1)  Because  of  the  tremen- 
dous demand  of  the  armed  forces  for 


Variety  Club  Launching  Drive 

Harris  and  O'Donnell  to  Tour  Country;  Campaign 
To  Organize  for  Industry-Front  for  War  Effort 


The  National  Officers  of  Variety 
Clubs  of  America  will  launch  a  "Hey 
Rube"  Drive  designed  to  coordinate 
all  branches  of  the  industry  in  all 
exchange  centers  for  the  purpose 
of  aiding  national  efforts  on  behalf 
of  war  effort  and  charity  work.  The 
drive  will  start  Feb.  1  and  continue 
through  Feb.  14. 

John  H.  Harris,  National  Chief 
Barker,  and  R.  H.  O'Donnell,  First 
Assistant  National  Chief  Barker, 
will  start  on  a  coast-to-coast  trip 
to  stimulate  the  organization  of  new 
Tents.  In  New  York,  Chicago,  Se- 
attle, Portland,  San  Francisco,  Den- 
ver. Salt  Lake  City  and  New  Haven 
it  is  expected  that  organization  of 
Tents  will  rapidly  take  form,  as 
each  of  these  cities  number  large 
grouns  of  motion  picture  people  who 
have  expressed  interest  in  formation 
of  a  local  Tent. 

With  Variety  Clubs  actively  going 


in  all  exchange  territories,  the  na- 
tional officers  declare,  the  organiza- 
tion will  be  in  a  position  to  serve 
the  need  for  a  united  industry  front 
to  cooperate  with  all  national  and 
local  drives  which  merit  support  of 
the  industry  as  a  whole. 

With  the  launching  of  new  Tents, 
which  Harris  and  O'Donnell  will 
speed  by  clearing  the  way  for  char- 
ters as  soon  as  the  new  organiza- 
tions fill  the  requirements  of  the 
Club's  constitution,  membership 
drives  will  take  place  to  enlist  active 
membership  of  all  film  people  in 
each  territory  served  by  a  local  club. 
Tents  now  functioning  will  put  on 
"Hev  Rube"  drives  for  new  members 
in  their  localities,  special  efforts  be- 
ing prepared  to  bring  into  the  Vari- 
ety Club  brotherhood  all  newcomers 
as  well  as  old  timers  employed  in 
theatres  throughout  the  country. 


power  and  transmitting  tubes,  and 
to  preclude  building  up  of  inven- 
tories, exhibitors  would  be  required 
to  turn  in  old  tubes  before  receiv- 
ing new  ones.  (2)  Have  containers 
at  the  base  of  lamphouses  to  re- 
claim copper  drippings  from  copper- 
coated  carbons  for  projection  lamps. 
Much  of  the  300  to  400  tons  of  cop- 
per used  by  the  industry  a  year 
could  be  reclaimed  in  this  way,  the 
OPM  believes.  No  definite  action 
was  taken  on  either  of  the  pro- 
posals. 

Exhibitors  were  assured  that  OPM 
is  aware  of  the  importance  of  the 
industry.    Said  Brylawski : 

"The  movies  will  assist  in  keeping  up 
morale  of  civilian  population,  help  in  dis- 
semination of  important  information,  the 
showing  of  government  films,  provide  that 
relaxation  and  diversion  needed  to  counter- 
act the  strain  of  war  tension  and  serve 
as  air  raid  shelters  and  places  of  assembly 
in  emergencies." 

In  addition  to  Brylawski,  OPM 
was  represented  by  M.  D.  Moore, 
chief  of  the  electrical  appliances 
branch,   and   representatives   of  the 


TICKETS  FOR  TIRES 

Reports  from  various  spots  indicate 
that  the  "old  tire"  matinee  is  proving 
profitable  and  timely  wherever  held. 
Idea  is  to  make  a  tie-up  with  local  tire 
dealer  to  pay  cash  for  tickets  issued  to 
youngsters  who  are  admitted  to  special 
shows  free — if  they  bring  an  old  tire. 
Dealer  gets  the  old  tires. 


legal  civilian  allocation  and  conser- 
vation divisions. 

Attending  the  parley  were  Sam  Mor- 
ris, of  Warner  Bros.;  Francis  Harmon, 
executive  vice-chairman  of  the  film  indus- 
try's war  activities  committee;  G.  L.  Car- 
rington,  vice-president  and  general  man- 
ager of  Altec  Service;  Sidney  Samuelson, 
director,  Eastern  Pa.  Allied ;  Carter  Bar- 
ron, Eastern  district  manager,  Loew's 
Theatres,  Inc. ;  William  Crockett,  presi- 
dent MPTO  of  Virginia;  Si  Fabian,  inde- 
pendent theatre  owner  of  New  Jersey ; 
Abram  F.  Myers,  Allied  States  general 
counsel  and  board  chairman ;  Arthur  Lock- 
wood,  MPTO  of  Connecticut ;  Frank 
Horning,  MPTO  of  Maryland;  Charles 
R.  Carrington,  MPTO  of  North  and 
South  Carolina ;  Nathan  Yamins,  inde- 
pendent owner  of  Fall  River,  Mass.,  and 
former  president  of  national  Allied  ;  Knute 
Carskadon,  independent  owner  of  Keyser, 
W.  Va. ;  Kenneth  Duke,  independent 
owner  of  Leonardtown,  Md. 

Meanw-hile,  it  was  learned  this 
week  that  exhibition  leaders  and  in- 
dustry labor  leaders  planned  to  hold 
a  vital  conference  on  the  subject  of 
cooperative  methods  aimed  at  assur- 
ing conservation  of  materials  essen- 
tial to  theatre  operation  during  the 
war. 

Scheduled  to  attend  are  spokesmen 
for  circuits,  both  national  and  inde- 
pendent, heads  of  exhibitor  organiza- 
tions, officials  of  the  IATSE,  OPM 
and  representatives  of  equipment 
plants. 


'  NiTvV  COMEP/Jf  AS  FUMH/ A 


\-TH'  RtTZ'- 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


January  17,  1942 


GWTW  WINS  TEN  BEST  HONORS 

"Sergeant  York"  and  "Phila.  Story" 
Runners  Up  in  Annual  Film  Daily  Poll 

Title  Company  Votes 

Gone  With  the  Wind  MGM-Selznick    452 

Sergeant  York   Warner  Bros   413 

The  Philadelphia  Story  MGM   358 


Citizen  Kane   RKO-Mercury 

Here  Comes  Mr.  Jordan  Columbia   

The  Little  Foxes  RKO-Goldwyn 

Kitty  Foyle   RKO   

The  Great  Dictator  UA-Chaplin  ... 

Meet  John  Doe  WB-Capra   

Blossoms  in  the  Dust  MGM   


341 
248 
243 
233 
229 
218 
153 


"Grin  &  Bear  It"-  Kuykendall 

Says  Industry  Will  Not  Oppose  Daylight  Saving  "As 
It  Is  Needed  for  the  War  Effort":  Warns  of  Sacrifices 


Although  it  certainly  won't  help  business  and  may  possibly 
hurt  it,  Ed  Kuykendall,  president  of  the  MPTOA,  says  that 
the  industry  will  not  oppose  the  national  daylight  saving  time 
"because  it  is  needed  for  the  war 
effort"  Kuykendall  pointed  this  out 
as  a  good  example  of  the  type  of 
sacrifice  which  will  be  required  of 
the  industry. 

"Taxes,  priorities,  allocations,  con- 
scription, population  shifts,  black- 
outs, power  rationing,  price  controls 
— many  of  these  things  are  going  to 
disrupt  and  damage  your  business, 
but  if  they  are  necessary  to  win  the 
war  we  will  just  have  to  make  the 
best  of  them  without  complaining," 
said  Kuykendall. 

"We  know  we  have  to  make  sacri- 
fices, endure  some  hardships  and 
make  the  best  of  a  lot  of  things  we 
would  yell  plenty  about  if  there  was 
no  war.  We  expect  to  carr"  a  lot 
of  burden  to  do  our  part.  But  we 
don't  propose  to  get  kicked  around 
just  because  we  are'  the  movies.' 
We  shall  not  hesitate  to  protest  long 
and  loud  against  unfairness,  discrimi- 
nation, unnecessary  hardships  and 
against  excessive  special  taxation 
not  imposed  on  other  enterprises. 


Michigan  Attempts 
Use  Tax  on  Rentals 

The  recent  action  of  the  Michigan 
State  Board  of  Tax  Administration 
in  filing  suit  against  Allied  Film 
Exchange,  Detroit  independent  dis- 
tributor, to  collect  the  so-called 
"use"  tax  on  film  rentals  harbors 
ill  for  theatre  owners  in  states  where 
sales  taxes  are  part  of  the  ex- 
hibitors burden. 

Should  this  test  case  be  decided  in 
favor  of  the  taxing  body  there  is 
Hi  tie  doubt  that  similar  action  against 
other  distributors  would  be  prompt 
not  only  in  Michigan  but  in  other 
states. 


Koerner  Names  2 
NewDiv.Managers 

John  C.  Hearns  and  Michael 
Edelstein  were  appointed  division 
managers  to  handle  the  RKO  Thea- 
tres formerly  supervised  by  Sol 
Schwartz.  They  were  named  this 
week  by  General  Manager  Charles 
W.  Koerner  at  a  luncheon  for  RKO 
managers  at  which  a  number  of 
other  promotions  were  announced. 
Hearns  takes  charge  of  the  RKO 
Bronx  Theatres  and  Edelstein  of 
East  Side  Theatres  in  New  York. 

Harry  Lyons,  manager  of  the  RKO 
Alden,  Jamaica,  has  been  made  City 
Manager  of  Yonkers  in  charge  of 
Proctor's,  the  Park  Hill  and  Strand 
Theatres,  and  Sigrid  Wexo,  man- 
ager of  the  Strand,  Far  Rockaway, 
becomes  RKO  District  Manager  for 
the  Rockaways.  In  addition  to  the 
Strand,  he  will  supervise  the  Co- 
lumbia, Far  Rockaway,  and  the  Park, 
Rockaway  Park. 

Other  promotions  and  changes  are 
:js  follows  : 

John  Dewberry,  assistant  at  RKO's 
86th  Street,  Manhattan,  will  manage  the 
Park  Hill  in  Yonkers;  Al  Pluches,  assis- 
tant at  Proctor's,  Mount  Vernon,  will  be- 
come acting  manager  of  this  theatre,  pend- 
ing the  return  of  Baker  Shelton,  who  has 
been  recalled  to  military  service;  Thomas 
Johnston,  assistant  at  the  Strand,  Yonkers, 
will  be  transferred  to  Proctor's,  Mount 
Vernon,  as  acting  assistant  manager; 
John  Berger,  manager  of  Park  Hill,  Yonk- 
ers, will  become  manager  of  the  Strand  in 
'his  same  city;  Lee  Koken,  manager  of 
Keith's  Richmond  Hill,  replaces  Harry 
Lyons  at  the  Alden,  Jamaica ;  Fred  Smith 
transfers  from  the  Orpheum,  Brooklyn, 
to  Keith's  Richmond  Hill ;  and  Maxwell 
Levine,  manager  of  the  Colonial  becomes 
manager  of  the  Orpheum,  Brooklyn.  Ray- 
mond Malone  will  be  in  charge  of  ex- 
ploitation for  the  new  Hearns  division, 
and  Vincent  Liguori,  will  serve  in  the 
same  capacity  for  Edelstein. 


Ask  Ceiling 
On  Rentals 


Wood  Urges 
Higher  Prices 

Ohio  ITO  Sec'y  Sees  Need 
For  Increased  Admissions 


Columbus,  O.— Pete  T.  Wood,  ITO 
of  Ohio  secretary,  in  a  bulletin 
issued  to  members  of  the  organiza- 
tion, urges  a  general  increase  in  ad- 
mission prices,  especially  in  theatres 
in  tne  larger  Ohio  cities. 

"All  analysts  are  agreed,"  he 
writes,  "that  we  are  in  an  inflation- 
ary period  and  we  all  know  that 
every  type  of  commodity  has  gone 
up  in  price.  We,  however,  are  sell- 
ing our  merchandise  at  practically 
the  same  prices  that  we  were  a 
year  ago  but,  in  view  of  what  we 
face  in  increased  Federal  taxes  of 
many  sorts,  I  cannot  see  how  we  can 
much  longer  adhere  to  these  lower 
scales  of  admission." 

Contending  that  the  time  is  ripe 
for  theatremen  in  the  large  cities, 
such  as  Cincinnati,  Cleveland,  Co- 
lumbus, Toledo,  etc.,  to  institute  a 
general  increase  all  down  the  line, 
Wood  makes  the  following  sugges- 
tion : 

"The  first-runs  in  these  cities  have,  in 
most  instances,  an  established  night  price 
of  47  cents  gross.  If  this  rate  were  in- 
creased to  50  cents  gross,  the  subsequent- 
runs  now  charging  30  cents  could  very 
well  increase  to  33  cents  gross,  and  the 
25-cent  houses  to  28  cents  gross.  With 
the  additional  money  in  circulation  and 
the  increased  cost  of  practically  all  com- 
modities, there  would  be  little  complaint 
received  from  patrons." 

Referring  to  President  Roosevelt's 
budget  message  to  Congress,  Wood 
points  out  that  in  all  probability 
Congress  will  give  a  thought  to  an 
increase  in  admission  taxes,  a  tax 
on  film  rentals  and  a  seat  tax. 

Meanwhile,  James  Hone,  execu- 
tive secretary  of  the  Northwest 
Theatre  Owners  Association,  ex- 
presses the  opinion  that  the  public 
expects  to  pay  more  for  first-run 
quality  features  just  as  it  expects  to 
pay  more  for  everything  else. 

Advi  sing  his  members  that  they 
should  find  out  what  they  have  to 
get  for  pictures  and  then  get  it, 
Hone  said : 

"Don't  worry  about  your  competitor. 
You  haven't  any  except  vourself.  The 
fellow  down  the  street  is  doing  his  own 
worrying  for  himself.  All  your  costs  will 
probably  be  higher  this  year.  You  are 
justly  entitled  to  a  margin  of  profit  over 
your  increased  expenses. 

"Check  your  prices  and  expenses  and 
then  get  the  increased  ?dmission  prices. 
The  new  year  will  treat  you  right  if  you 
treat  your  business  right." 

Wallis  Signed  As 
Indie  WB  Producer 

Hollywood— Hal  B.  Wallis.  who 
has  been  associate  executive  in 
charge  of  production  at  Warner 
Bros.'  Burbank  Studio,  was  signed 
to  a  new  long-term  contract  this 
week  by  Vice-President  Jack  L. 
Warner.  Under  the  terms  of  the 
deal,  Wallis  will  personally  produce 
a  number  of  important  productions 
each  year  to  be  known  as  Hal  Wallis 
Productions.  He  was  scheduled  to 
leave  for  New  York  this  week-end 
to  check  on  the  new  shows.  Upon 
his  return  he  will  swing  into  action 
on  his  new  deal. 


Testimonial  to  London 

Commemorating  Jack  London's 
65th  birthday  and  garnering  con- 
siderable publicity  for  "The  Adven- 
tures of  Martin  Eden,"  the  Colum- 
bia exploitation  department  held  a 
testimonial  Monday  night  at  Mc- 
Sorley's  Old  Ale  House,  a  New 
York  tavern  frequented  by  London. 


Postpone  Hays  Testimonial 

The  AMPA  has  postponed  its 
testimonial  to  Will  H.  Hays,  which 
had  been  scheduled  for  March  6.  in 
honor  of  the  MPPDA  chief's  20th 
anniversary.  The  postponement  is 
at  Hays'  request. 


Minn.  Indies  to  Appeal  to 
Senators  and  Congressmen 

Minneapolis — Appealing  to  Wen- 
dell L.  Willkie  to  represent  them 
in  their  efforts  to  obtain  pictures 
from  major  film  companies  at  rea- 
sonable prices,  independent  theatre 
owners  in  Minnesota  this  week 
charged  that  "rentals  demanded  by 
the  majors  for  showing  of  product 
in  Minnesota  are  exorbitant,  uncon- 
scionable and  punitive." 

The  exhibitors  also  sent  a  repre- 
sentative to  Washington  to  confer 
with  Minnesota  Senators  and  Con- 
gressmen and  ask  that  efforts  be 
made  at  once  to  offer  an  amend- 
ment to  the  price  control  bill  which 
will  set  a  ceiling  on  film  rental 
prices.  That  their  proposed  ceiling 
on  licensing  fees  be  set  at  the  1941 
level  will  be  requested  by  the  ex- 
hibitors. 

The  joint  action  was  taken  at  a 
meeting  of  Twin  City  independents, 
called  by  Allied  Theatre  Owners  of 
the  Northwest.  Several  indepen- 
dents from  over  the  state  were 
among  those  present. 

The  product  situation  in  Minne- 
sota has  grown  more  serious  dailv. 
Only  MGM  pictures  have  been  sold 
generally  throughout  the  state  be- 
cause this  firm  is  the  only  one  which 
has  sent  a  steady  flow  of  top  pic- 
tures into  Minnesota  Amusement's 
first-run  houses. 

The  exhibitors'  wire  to  Willkie 
is  as  follows  : 

"Independent  theatre  owners  of  Min- 
nesota desire  to  retain  your  services  as 
counsel  in  connection  with  the  following 
circumstances :  Independent  theatre  own- 
ers, exercising  their  constitutional  rights, 
with  support  of  local  and  public  groups, 
sponsored  enactment  of  a  statute  regu- 
lating licensing  of   motion  picture  films. 

"Upon  signature  of  Governor  Stassen 
to  this  act.  the  major  motion  picture 
distributors  refused,  by  common  action, 
to  license  feature  pictures  in  this  state 
for  several  months  thereafter,  causing 
irreparable  loss  and  injury  to  the  ex- 
hibitors, and  inconvenience  to  the  public. 

"Since  resumption  of  licensing  in  this 
state,  by  concerted  action,  terms  demand- 
ed by  the  distributors  are  exorbitant,  un- 
conscionable and  punitive.  These  terms 
threaten  the  continued  existence  of  the 
independent  exhibitor,  and  many  of  them 
are  now  faced  with  bankruptcy  and  ruin. 

"These  monopolistic  trade  practices  and 
terms  are  imposed  upon  the  independent 
theatre  owners  without  regard  to  ethics, 
equity  or  common  decency. 

"This  matter  is  urgent.  Will  appre- 
ciate your  consideration  and  immediate 
reply,  stating  terms  of  your  retainer." 

It  was  said  by  many  exhibitors 
at  the  meeting  that  their  advance 
bookings  would  last  only  for  an- 
other ten  days  or  two  weeks,  after 
which  they  would  be  compelled  to 
close  their  houses  because  of  a  lack 
of  satisfactory  product. 


Leases  Saginaw  House 
To  Butterfield  Interests 

Saginaw,  Mich. — Lease  of  the 
Michigan  Theatre  here  to  W.  S. 
Butterfield  Theatres,  Inc.,  has  been 
announced  by  W.  A.  Cassidy,  owner. 
The  Butterfield  interests,  operating 
five  other  theatres  in  Saginaw,  are 
scheduled  to  take  over  the  Michigan, 
Jan.  18,  Cassidy  said.  Frank  Bremer, 
present  manager,  will  continue  as 
manager  for  Butterfield. 


reat 

adventure 
stories  make 
the  greatest 

boxoffice 
successes ! 


tory  of  (BenjamincBldkg 


with 


GENE 


and 


GEORGE  SANDERS • FRANCES  FARMER 

RODDY  McDOWALL 

John  Carradine  •  Elsa  Lanchester  •  Harry 
Davenport  •  Kay  Johnson  •  Dudley  Digges 

Produced  by  DARRYL  F.  ZANUCK 


Directed  by 


John  Cromwell  •  Associate  Producer  William  Perlberg 


Screen  Play  by  Philip  Dunne 
Based  on  the  Novel  "Benjamin  Blake"  by  Edison  Marshall 


If 

JHere  is  entertainment 

. . .  that  tells  of  adventure,  thrilling 
the  heart  and  stirring  the  blood. . . 
as  a  swashbuckling  son  of  fury 
battles  the  world  for  his  birth- 
right! And  here  is  romance... 
flaming,  exciting... holding  a  man 
enchanted  in  a  South  Sea  paradise! 
To  you  and  your  audiences  who 
have  known  so  many  great  enter- 
tainments from  20th,  we  say  with 
all  sincerity:  Here  is  a  picture 
beyond  all  claim,  one  that  you 
must  see.  For  of  the  many  magni- 
ficent motion  pictures  inspired  by 
immortal  adventure  stories,  the 
greatest  of  all  is  SON  OF  FURY, 
The  Story  of  Benjamin  Blake. 


January  17,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  11 


A  Yank  on  the  Burma  Road 


MGM 


Drama 


65  mins. 


AUDIENCE  SLANT:  (Family)  Good 
programmer  that  might  have  been  better 
with  more  action.  Should  please  generally. 

BOX  OFFICE  SLANT:  The  picture's 
timeliness,  plus  showmen's  selling  ingenuity, 
should  help  it  register  strongly  at  the  box- 
office. 

Cast:  Laraine  Day,  Barry  Nelson,  Stuart  Crawford, 
Keye  Luke,  Sun  Yung,  Phillip  Ahn,  Knox  Manning, 
Matthew  Boulton.  Credits:  Produced  by  Samuel 
Marx.  Directed  by  George  B.  Seitz.  Original  screen- 
play by  Gordon  Kahn,  Hugo  Butler  and  David  Lang. 
Director  of  photography,  Lester  White.  Art  direction, 
Cedric  Gibbons.  Special  effects,  Warren  Newcombe. 
Musical  score,  Lennie  Hayton. 

Plot:  An  American  cab  driver  is  sent  to 
pilot  a  fleet  of  trucks,  loaded  with  medical 
supplies  contributed  for  Chinese  relief,  over 
the  Burma  Road.  There  he  helps  an  Amer- 
ican girl  into  the  interior  to  find  her  hus- 
band, a  soldier  of  fortune  flying  for  the 
Japanese.  Amid  many  dangers  they  finally 
reach  their  destination,  but  not  before  the 
husband,  whom  they  find,  is  killed  trying 
to  escape. 

Comment:  With  the  insertion  of  an  intro- 
ductory title  and  the  addition  of  dialogue 
bearing  on  the  Japanese  attack  on  Pearl 
Harbor,  "A  Yank  on  the  Burma  Road"  has 
been  made  thoroughly  timely.  While  the 
title  suggests  action,  all  that's  evident  is  near 
the  start  and  finish  of  the  picture.  Squeezed 
between  is  the  journey  along  the  Burma 
Road,  during  which  hero  Barry  Nelson  falls 
in  love  with  heroine  Laraine  Day  who 
doesn't  dare  tell  him  her  husband  is  waiting 
for  her.  Thus  the  eternal  triangle  haunts 
even  the  Burma  Road.  Though  a  little  more 
action  would  have  helped,  the  picture  still 
emerges  as  a  good  programmer,  and  in  view 
of  its  timeliness,  on  which  exhibitors  can 
capitalize  fully,  should  register  well  at  box- 
offices  throughout  the  length  and  breadth 
of  the  land. 

Catchline:  "Thrills,  action  and  romance  as 
a  plucky  Yank  and  a  courageous  girl  brave 
the  perils  of  the  Burma  Road." 


Jail  House  Blues 

Universal  Comedy  62  mins. 

(Prod.  No.  6032— Nat'l  Release,  Jan.  9) 

AUDIENCE  SLANT:  (Adult)  Loads  of 
fun  for  the  average  theatregoer.  Should  more 
than  please  anyone  looking  for  a  laugh. 

BOX  OFFICE  SLANT:  An  ideal  "light" 
feature  for  the  dual  situations. 

Cast:  Nat  Pendleton,  Anne  Gwynne,  Robert  Paige, 
Horace  MacMahon,  Elisabeth  Risdon,  Warren  Hymer, 
Samuel  S.  Hinds,  Cliff  Clark,  John  Kelly,  Reed  Had- 
ley,  Paul  Fix,  Dewey  Robinson.  Credits:  Directed  by 
Albert  S.  Rogell.  Original  story  by  Paul  Gerard 
Smith.  Screenplay  by  Paul  Gerard  Smith  and  Harold 
Tarshis.  Art  direction,  Jack  Otterson.  Musical  direc- 
tion, Charles  Previn.  Associate  Producer,  Ken  Gold- 
smith. 

Plot:  Fancying  himself  a  genius,  Nat  Pen- 
dleton refuses  to  accept  his  pardon  which 
would  prevent  him  from  producing  the  annual 
prison  show.  He  finally  takes  time  out,  dis- 
covers a  singer  to  replace  his  leading  man 
who  broke  jail,  and  returns  where  he  puts 
on  the  show,  which  is  well  attended  by  all 
the  big-time  critics  who  were  forced  to 
attend  by  his  gang. 

Comment:  Theatregoers  who  like  rough- 
neck fun,  will  enjoy  this  rowdy  comedy 
loaded  with  sock  lines,  sock  gags  and  a  few 
well-aimed  socks  on  the  jaw.  It's  a  very 
funny  show  most  of  the  way,  due  to  the  ex- 
pert direction  of  Albert  S.  Rogell,  who  keeps 


Legion  of  Decency  Ratings 

(For  Week  Ending  Jan.  17) 

SUITABLE  FOR  GENERAL  PATRONAGE 

Blondie  Goes  to  College  Freckles  Comes  Home 
Cadets  on  Parade  Valley  of  the  Sun 

Dangerously  They  Live  Young  America 

Forbidden  Trails  Joe  Smith,  American 

Close  Call  for  Ellery  Queen 

SUITABLE  FOR  ADULTS  ONLY 

Four  Jacks  and  a  Jill  Gentleman  at  Heart 

:  Mexican  Spitfire  at  Sea 

OBJECTIONABLE  IN  PART 

Call  Out  the  Marines 


things  moving  at  a  fast  clip;  most  of  the  time 
wild.  Good  performances  by  the  entire  cast, 
which  includes  Nat  Pendleton,  Anne  Gwynne, 
Robert  Paige  and  Elizabeth  Risdon  are  a 
big  help  to  the  picture.  Their  work  is  geared 
for  laughs  and  they  succeeded  in  doing  just 
that  in  every  foot  of  film.  Musical  numbers, 
delivered  by  Paige  in  his  fine  voice,  are 
highlights  of  the  picture.  Production  credits, 
including  art  direction,  photography  and  mu- 
sical score,  are  first  rate  in  every  respect. 
It  looks  like  an  ideal  "light"  feature  for  the 
dual  programs.  Heralds  made  up  in  the 
form  of  gag  "pardons"  could  be  distributed 
in  advance  of  opening.  Dress  your  lobby  and 
front  in  "jail"  style,  with  ballyhoo  man  in 
convict  stripes.  Check  pressbook  for  tie-up 
stills. 

Catchline:  "The  big-house  becomes  a  mu- 
sical mad-house." 


The  Broadway  Big  Shot 

Producers         Comedy-Drama         63  mins. 

(Prod.  No.  207— Nat'l  Release,  Feb.  13) 

AUDIENCE  SLANT:  (Adult)  Pleasant 
entertainment  that  should  appeal.  Colorful 
story  with  novel  twists  a  big  asset. 

BOX  OFFICE  SLANT:  Stacks  up  as 
a  nice  bet  for  the  supporting  spot  on  dual. 

Cast:  Ralph  Byrd,  Virginia  Vale,  William  Halligan. 
Dick  Rush,  Herbert  Rawlinson,  Cecile  Weston,  Tom 
Herbert,  Stubby  Kruger,  Frank  Hagney,  Jack  Buck- 
ley, Harry  Depp,  Jack  Roper,  Al  Goldsmith,  Joe 
Oakie,  John  Ince,  Alfred  Hall,  Jimmy  Aubrey,  Dick 
Cramer,  Jack  Cheatham,  Jack  Perrin.  Credits:  Di- 
rected by  William  Beaudine.  Original  screenplay  by 
Martin  Mooney.  Director  of  photography,  Jack  Green- 
halgh.    Produced  by  Jed  Buell. 

Plot:  In  an  effort  to  obtain  a  true  story 
from  a  swindler  who  had  taken  the  rap  to 
protect  some  higher-ups,  a  reporter  is  framed 
and  sent  to  prison.  There  he  learns  of  the 
swindler's  death,  so  he  is  forced  to  stay  be- 
hind bars  until  he  worms  out  the  needed 
details  from  another  prisoner. 

Comment:  Highlighted  by  a  colorful  story 
with  some  refreshing  twists,  this  program 
feature  stacks  up  as  a  nice  bet  for  the  sup- 
porting spot  wherever  played.  It's  a  well- 
made  little  film  that  belies  its  small  budget 
and  again  proves  Jed  Buell's  ability  to  pro- 
duce entertaining  pictures.  Ralph  Byrd, 
Virginia  Vale  and  the  other  members  of 
the  cast  turn  in  fine  performances  and  Wil- 
liam Beaudine's  direction  is  a  big-time  job. 
In  fact  the  entire  film  is  without  a  flaw,  the 
kind  you  would  expect  to  see  in  a  major 
product.  Create  a  prison  atmosphere  in  your 
lobby.  Use  blowups  of  newspaper  stories 
concerning'  prisons  for  vour  front.  Man  in 
prison  sarb  could  be  used  for  street  ballyhoo. 

Catchline:  "A  frame-up  that  backfired." 


Man  From  Cheyenne 

Republic  Western  60  mins. 

(Prod.  No.  153— Nat'l  Release,  Jan.  16) 

AUDIENCE  SLANT:  (Family)  Possesses 
innovations  that  make  an  entertaining  west- 
ern out  of  .what  might  have  been  just  hack- 
neyed screen  fare.   Should  please  generally. 

BOX  OFFICE  SLANT:  Not  likely  to 
break  any  records,  but  should  do  good  west- 
ern business. 

Cast:  Roy  Rogers,  George  "Gabby"  Hayes,  Sally 
Payne,  Lynne  Carver,  William  Haade,  James  Seay, 
Gale  Storm,  Jack  Ingram,  The  Sons  of  the  Pioneers. 
Credits:  Associate  Producer-Director,  Joseph  Kane. 
Original  screenplay  by  Winston  Miller.  Director  of 
photography,  Reggie  Lanning.  Musical  direction,  Cy 
Feuer. 

Plot:  Returning  to  Cheyenne  after  a  ten- 
year  absence,  Rogers  finds  an  epidemic  of 
cattle-rustling.  Responsible  for  this  state  of 
affairs  is  Lynne  Carver,  heiress  to  the  neigh- 
boring ranch,  who  hates  the  west  and  wants 
to  amass  a  fortune  so  she  can  return  east. 
Rogers  learns  the  rustlers  are  her  men,  then 
finds  she  is  directing  operations.  Lynne  is 
taken  into  custody. 

Comment:  It  must  have  required  courage 
to  push  aside  customary  western  standards 
and  introduce  via  "Man  From  Cheyenne" 
such  innovations  as  an  attractive  villainess 
instead  of  a  black-hatted  villain;  "a  heap  o' 
kissin' "  (as  one  of  the  characters  puts  it); 
a  performance  of  the  Conga,  with  even 
"Gabby"  at  the  tail-end  of  the  line;  and  a 
fight  between  the  leading  lady  and  the  vil- 
lainess as  part  of  the  climax.  Just  how 
these  changes  will  be  accepted  by  die-hard 
action  fans  is  a  matter  of  question,  but  they 
do  make  an  entertaining  outdoor  film  out  of 
what  might  have  been  just  another  hack- 
neyed western.  Winston  Miller  deserves 
credit  for  an  original  script  that  is  original  in 
many  respects,  despite  the  fact  that  the  plot 
motivation  itself  is  more  or  less  standard. 
Besides  Lynne  Carver,  additional  feminine 
interest  is  furnished  by  Gale  Storm  and  Sally 
Payne.  Rogers'  occasional  singing  and  the 
numbers  by  the  Sons  of  the  Pioneers  help 
to  compensate  for  any  action  the  film  might 
lack.  "Man  from  Cheyenne"  isn't  likely  to 
break  any  records,  but  it  should  please,  and 
its  innovations  may  inspire  other  producers 
to  forsake  usual  western  film  cliches,  partly 
at  least,  and  inject  new  and  refreshing  enter- 
tainment angles. 

Catchline:  "See  Roy  Rogers  outwit — of 
all  things — a  beautiful  feminine  leader  of  a 
cattle-rustling  ring." 


We  Were  Dancing 

MGM  Society  Comedy  94  mins. 

AUDIENCE  SLANT:  (Adult)  Frothy, 
sophisticated  comedy  that  seems  out  of  tune 
with  the  times;  has  best  chance  with  class 
3.  u  die  n  ccs 

BOX  OFFICE  SLANT:  Should  draw 
well  in  initial  engagements  because  of  name 
power  of  principal  players. 

Cast:  Norma  Shearer,  Melvyn  Douglas,  Gail  Pat- 
rick, Lee  Bowman,  Marjorie  Main,  Reginald  Owen, 
Alan  Mowbray,  Florence  Bates,  Heather  Thatcher, 
Connie  Gilchrist,  Dennis  Hoey,  Sig  Ruman,  Nella 
Walker.  Credits:  Produced  by  Robert  Z.  Leonard 
and  Orville  O.  Dull.  Directed  by  Robert  Z.  Leonard. 
Screenplay  by  Claudine  West,  Hans  Rameau  and 
George  Froeschel.  Based  in  part  on  "Tonight  at 
8:30"  by  Noel  Coward.  Director  of  photography, 
Robert  Planck.  Art  direction,  Cedric  Gibbons.  Mu- 
sical score,  Bronislau  Kaper. 

Plot:  While  dancing,  Norma  Shearer  falls 
(Continued  on  Page  14) 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


January  17,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Cartel?  Club  JJote* 

JOHN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

The  first  presentation  to  go  to  the  Veteran's 
Hospital  this  year  was,  as  usual,  another  of 
Joe  Hiller's  great  shows.  Sponsored  by  the 
American  Legion  Post  589  of  the  Variety  Club 
together  with  Karl  Krug,  drama  critic  of  the 
Sun-Tele,  the  show  brought  the  finest  talent  in 
Pittsburgh  to  the  boys  in  the  hospital.  Among 
the  headliners  were  the  Stanley  Sisters,  Lois 
Hendrickson,  Cordello's  Hollywood  Canines 
and  many  others  and  with  Max  Adkins  and  his 
Stanley  Orchestra  supplying  the  music.  Brian 
McDonald  as  usual  acted  as  Master  of  Cere- 
monies. 

Family  Nights  resumed  at  the  club  with  Joe 
Hiller,  newly  elected  Chief  Barker  and  his 
crew  as  hosts.  A  record-breaking  crowd  at- 
tended and  resumed  old  acquaintances.  Prizes 
consisted  of  defense  stamps ;  an  idea  which  was 
most  worth  while  and  welcome. 

Guests  of  the  Club  this  week  included  many 
out  of  town  members  of  other  tents.  The  very 
lovely  and  talented  Vivienne  Segal  was  a  fre- 
quent visitor  during  the  week  while  headlining 
the  Nixon's  showing  of  "Pal  Joey."  George 
Tapps  and  others  of  the  cast  of  "Pal  Joey"  also 
visited  the  club  during  the  week. 

The  Walt  Framers  returned  from  a  sojourn 
in  New  York.  John  McGreevey  returned  to  his 
desk  at  the  Harris  office  after  a  long  and 
serious  battle  with  pneumonia. 

Out  of  town  members  of  Variety  are  urged  to 
visit  Tent  No.  1  when  in  Pittsburgh.  Mr. 
Hiller  and  his  crew  extend  a  cordial  invitation 
to  all  and,  if  you  happen  to  be  in  Pittsburgh 
on  a  Monday  night,  don't  fail  to  attend  our 
stag  dinner.  The  fraternal  feeling  which  is  so 
much  a  part  of  the  Variety  Clubs  of  America, 
as  evidenced  at  these  stag  dinners,  will  remain 
long,  long  after  you  take  your  leave  of 
Pittsburgh. 

Tent  No.  5— Detroit 

Opening  of  the  year  1942,  under  new  Chief 
Barker  David  M.  Idzal,  started  auspiciously 
with  a  well-attended  Variety  Frolic  on  Satur- 
day at  the  clubrooms.  The  event  included  a 
well-publicized  Defense  Bond  and  Stamp  tieup 
that  went  well  as  a  keynote  for  1942.  Detroit 
Variety  is  determined  to  take  the  lead  in  patri- 
otic activities  in  show  business  and  to  make  this 
important  contribution  to  national  morale  of 
vital  significance. 

An  event  of  the  week  in  local  publications 
was  the  selection  of  William  Carlson,  who 
was  Chief  Barker  of  Detroit  Tent  in  its  earlier 
days,  for  "Today's  Congratulations."  Bill 
was  congratulated  upon  his  56th  birthday  (the 
count  is  right),  and  a  photo  and  personal  sketch 
published.  Meanwhile,  Bill  is  busy  as  ever 
with  the  annual  Shrine  Circus  promotion — he 
rates  as  about  No.  1  Busy  Man  for  Detroit,  we 
aver. 

Your  scribe  sat  in  on  a  conference  this  week 


"HEY  RUBE''  DRIVE 

Barkers  in  all  clubs,  from  the  "veterans" 
of  the  Tents  to  the  latest  of  newcomers  will 
have  the  opportunity  to  join  up  with  one  of 
the  greatest  industry,  and  ultimately  patriotic, 
efforts  ever,  when  the  "He-  Rube"  drive 
gets  under  way. 

New  members  will  be  coming  into  the 
Tents  all  around  the  country  as  a  result  of 
the  campaign  and  Barkers  are  getting  ready 
to  serve  the  "Heart  of  Showbusiness"  well 
and  faithfully  by  accounting  for  at  least 
one  new  member  each. 


that  was  working  over  plans  for  the  Inaugural 
Dinner,  which  may  be  held  early  in  February, 
from  present  plans.  Details  are  not  yet  set, 
but,  from  the  vision  and  enthusiasm  of  the 
committee  heads  and  co-workers,  we  know  this 
will  be  an  event  that  will  make  the  headlines. 


Tent  No.  6— Cleveland 

The  Tent's  activities  under  its  newly  elected 
officers  have  gathered  momentum  since  the 
holidays  and  Chief  Barker  Lester  Zucker  took 
time  enough  out  from  his  duties  as  Columbia 
branch  manager  to  tell  the  Barkers  that  he  had 
plans  for  many  important  affairs  of  a  business 
and  social  nature. 

Besides  Zucker,  other  officers  elected  were : 
Harry  H.  Goldstein,  Paramount  district  man- 
ager, first  assistant  chief  barker ;  Charles  Al- 
bert, Warner  Circuit  buyer  and  booker,  second 
assistant  chief  barker ;  Edwin  R.  Bergman, 
20th-Fox  salesman,  property  master ;  I.  J. 
Schmertz,  20th-Fox  branch  manager,  dough 
guy.  Bert  Stearn,  U.  A.  Western  sales  man- 
ager, was  chosen  national  canvasman  and 
Schmertz  and  M.  B.  Horwitz,  president  of  the 
Washington  Circuit  were  chosen  delegates  to 
the  national  convention.  Nat  Wolf,  Warner 
Theatre  zone  manager,  and  Jack  Shulman, 
theatre  owner,  were  named  as  alternates.  Others 
who  will  serve  on  the  crew  are  Frank  D. 
Drew,  MGM  branch  manager ;  Jerome  Fried- 
lander,  attorney  for  Associated  Theatres ; 
Charles  Rich,  Warner  branch  manager;  Jack 
Sogg,  MGM  salesman  and  Nat  Barach,  NSS 
branch  manager.  Past  chief  barkers  who  are 
automatically  members  of  the  crew  are  M.  B. 
Horwitz,  Dave  Miller,  Nat  L.  Lefton  and 
Bert  Stearn. 


Tent  No.  8— Kansas  City 

Chief  Barker  H.  J.  Griffith  has  started  his 
new  duties  with  extensive  plans  for  the  club's 
activities.  Through  committees  representing 
every  phase  of  Variety,  the  year's  program  is 
rapidly  taking  shape.  In  addition  to  Griffith, 
other  officers  recently  chosen  are  as  follows : 
Fred  Meyn,  Park  Theatre,  first  assistant  chief 
barker ;  Leo  Finklestein,  Keystone  Press,  sec- 
ond assistant ;  W.  G.  McKinney,  booker  for  the 
Griffith  Theatres,  dough  guy;  Arthur  Cole, 
Paramount  office  manager,  property  master ; 
and  the  following  canvassmen — C.  A.  Schultz 
of  Commonwealth  Theatres ;  O.  K.  Mason  of 
Commonwealth  Theatres  ;  Russell  Borg,  Warner 
branch  manager ;  Charles  Potter,  circuit  owner, 
R.  R.  Biechle,  Osage  Theatre;  Leslie  Durland, 
RKO  booker.  The  new  officers  will  shortly 
choose  the  national  representatives. 

Tent  No.  13— Philadelphia 

With  the  New  Year's  Eve  Party  a  thing  of 
the  past,  and  one  long  to  be  remembered,  the 
new  House  Committee  met  and  formulated 
plans  for  a  busy  season.  Their  initial  effort 
was  a  big  party  held  Saturday  night  in  honor 
of  the  new  Chief  Barker,  Edgar  Moss,  which 
was  a  tremendous  success.  Edgar,  as  usual, 
proved  to  be  the  ideal  host,  and  the  large  crowd 
"present,  in  spite  of  the  inclement  weather,  voted 
the  affair  an  enjoyable  one. 

Beautiful  decorations  and  lighting  effects 
executed  by  Barker  Bill  MacAvoy,  and  a  top- 
notch  floor  show  staged  under  the  direction  of 
the  new  Chairman  of  the  Entertainment  Com- 
mittee, Barker  Sam  Stiefel,  presented  the  cream 
of  vaudeville  in  an  eye-filling  atmosphere.  _ 

Sunday  afternoon,  the  ladies  of  the  Auxiliary 


were  hostesses  to  100  of  Uncle  Sam's  soldiers 
and  sailors,  who  enjoyed  a  preview  screen 
entertainment,  followed  by  refreshments. 

Sunday  evening,  the  Barkers  and  their  ladies 
assembled  for  an  enjoyable  repeat  performance 
of  the  preview. 

Honored  guests  this  week  include  Happy 
Felton,  star  of  "Hellzapoppin,"  current  at  the 
Forrest  Theatre;  Arthur  Fairman,  of  "Por- 
trait of  a  Lady"  company  at  the  Locust  Street 
Theatre;  D.  J.  Peterson,  of  Washington  Tent; 
Edwin  Sonz  of  Cincinnati  Tent;  D.  E.  Walker 
of  Baltimore  Tent;  and  J.  Maguire  of  Kansas 
City  Tent. 


Tent  No.  18— Dayton 

Chief  Barker  William  A.  Keyes  was  re- 
elected at  the  club's  annual  meeting.  Fred 
Krimm  was  named  first  assistant  chief  barker 
and  Al  Harper  second  assistant.  Paul  M. 
Banker  was  named  dough  guy  and  Sylvan  Fred, 
property  master.  In  addition  to  the  officers,  the 
following  will  also  serve  as  canvassmen : 
W.  W.  Hofferbert,  Dick  Althoff,  Bill  Clegg, 
Robert  Weisenberger,  Bert  Fiala,  Harry  Con- 
dron.  Paul  Banker  and  Roy  Wells  were 
named  delegates  to  the  national  convention 
and  Krimm  and  Condron  were  chosen  as  alter- 
nates. 


Tent  No.  19— Baltimore 

Following  its  assumption  of  new  quarters, 
the  Baltimore  Tent  is  looking  forward  to  an 
active  year  under  its  newly  chosen  officers 
headed  by  Bernard  Seaman,  chief  barker. 
Others  are  Edward  F.  Perotka,  first  assistant 
chief  barker ;  Rodney  Collier,  second  assistant ; 
Frank  H.  Durkee,  dough  guy ;  Barry  Gold- 
man, property  master ;  canvassmen —  C.  W. 
Hicks,  Lauritz  C.  Garman,  Joseph  C.  Grant, 
Edward  Sherwood,  Howard  A.  Burman,  Leon- 
ard B.  McLaughlin.  J.  Louis  Rome  was  chosen 
national  canvassman  and  C.  W.  Hicks  and 
Joseph  Grant  were  named  as  delegates  to  the 
national  convention  with  Seaman  and  Collier 
as  alternates. 


Tent  No.  24— Charlotte 

The  Tent  announced  its  major  charitable 
activity  this  week — the  establishment  of  the 
Variety  Eye,  Ear,  Nose  and  Throat  Clinic 
to  be  in  the  basement  of  the  Professional  Build- 
ing. 

Renovation  of  the  basement  quarters  and  in- 
stallation of  necessary  equipment  is  expected  to 
be  completed  by  February  1.  The  clinic  will 
consist  of  waiting  rooms  for  both  white  and 
Negro  patients,  two  eye  treatment  rooms,  and 
two  ear,  nose,  and  throat  treatment  rooms. 

It  will  be  the  first  clinic  of  its  kind  estab- 
lished in  Charlotte  and  in  medical  and  welfare 
circles  it  is  considered  one  of  great  importance 
to  the  community. 

The  purpose  of  the  clinic  is  for  the  diagnosis 
and  treatment  of  diseases  of  the  eye,  ear,  nose, 
and  throat  of  underprivileged  children  whose 
parents  are  unable  to  pay  for  such  services,  and 
also  for  indigent  adult  eye  cases.  The  clinic 
shall  serve  white  and  Negro  cases. 

The  Variety  club  will  furnish  and  equip  the 
clinic  and  maintain  it.  The  clinic  was  selected 
as  the  club's  major  charity  project  after  months 
of  survey  and  deliberation  by  a  special  com- 
mittee, which  includes  John  H.  Vickers,  chair- 
man, John  A.  Bachman,  and  Lester  Sipe. 

The  clinic  will  operate  in  cooperation  with 
the  various  welfare  agencies  in  the  county. 


44 


Again  the  spot-light  is  on 

GONE  WITH 
TH  E  Wl  N  D 


Naturally! 

VOTED  BEST  FILM  OF  THE  YEAR 

in  Film  Daily's  Annual  Ten  Best  Poll  of  the  Critics! 

550  critics  across  the  nation  have  told  America!  For  the  millions  who 
have  not  yet  seen  it,  for  the  millions  who  want  to  see  it  again,  an  impor- 
tant announcement  will  shortly  be  made  regarding  its  new  presentation. 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


January  17,  1942 


We  Were  Dancing 

(Continued  from  Page  11) 

in  love  with  Melvyn  Douglas,  a  penniless 
nobleman,  despite  the  fact  she  is  already  en- 
gaged to  marry  Lee  Bowman,  a  rising  young 
lawyer.  The  pair  elope.  They  make  ends 
meet  by  circuiting  around  the  country,  living 
at  the  homes  of  wealthy  people,  where 
Douglas  wins  "petty  cash"  at  card  games. 
When  his  luck  fails,  he  promises  Norma  to 
go  to  work,  breaks  his  promise.  Suing  for, 
and  winning  a  divorce,  she  plans  to  marry 
Bowman.  Douglas  gets  a  job  as  assistant  to 
the  decorator  of  the  engaged  couple's  new 
home.  His  efforts  to  persuade  Norma  to 
return  to  him  are  unavailing  until  they  dance 
together  again  to  the  same  waltz  that  was 
being  played  when  they  first  met.  When 
Bowman  seeks  his  bride-to-be,  he  finds  she 
has  run  away  again  with  Douglas. 

Comment:  The  finished  product  differs 
considerably  from  the  plot  which  was  out- 
lined during  production.  But  whether  it  is 
the  fault  of  this  change  or  not,  the  fact  re- 
mains that  'We  Were  Dancing"  is  quite 
out  of  tune  with  present-day  entertainment 
requirements.  To  be  sure,  comedy  is  desired, 
but  even  comedy  should  have  some  sub- 
stance. This  story  is  frothy  and  frilly,  not 
always  spontaneous  and  often  pointless.  Fur- 
thermore, the  film's  sophisticated  atmosphere 
is  likely  to  add  to  the  displeasure  of  movie- 
goers, especially  the  masses.  Only  with  class 
patronage  is  it  likely  to  pass  muster.  As  for 
drawing  power,  it  should  do  well,  at  least  in 
initial  engagements,  for  its  stars  and  most 
of  its  supporting  cast  have  definite  box- 
office  value.  Offer  prizes  to  men  and  women 
readers  who  write  the  best  letters  on  how 
they  fell  in  love  with  their  wives  or  hus- 
bands while  "we  were  dancing."  The  title 
should  lend  itself  to  cooperative  tieups  with 
various  types  of  mercantile  establishments. 

Catchline:  "Get  your  share  of  gaiety  and 
happiness  by  seeing  this  carefree  comedy." 


Bombay  Clipper 

Universal  Drama  64  mins. 

(Prod.  No.  6031;  Nat'l  Release,  Feb.  6) 

AUDIENCE  SLANT:  (Family)  Exciting 
mystery  melodrama  mostly  aboard  a  Clipper, 
with  added  excitement  of  international  com- 
plications. 

BOX  OFFICE  SLANT:  An  excellent 
addition  to  a  bill  requiring  action. 

Cast:  William  Gargan,  Irene  Hervey,  Charles  Lang, 
Maria  Montez,  Lloyd  Corrigan,  Mary  Gordon,  Tru- 
man Bradley,  Philip  Trent,  Turhan  Bey,  John  Bagni, 
Roy  Harris,  Peter  Lynn,  Wade  Boteler,  Billy  Wayne, 
Paul  Dubov.  Credits:  Original  screenplay  by  Roy 
Chanslor  and  Stanley  Rubin.  Cameraman,  Stanley 
Cortez.  Art  director,  Jack  Otterson.  Directed  by 
John  Rawlins.    Associate  producer,  Marshall  Grant. 

Plot:  Gargan,  a  reporter,  departs  from 
Bombay  with  his  intended  bride,  after  getting 
a  tip  that  a  million  dollars  worth  of  dia- 
monds would  be  on  the  plane.  En  route, 
a  man  is  killed  and  Gargan  learns  who  the 
courier  is.  The  latter  is  killed  but  previously 
had  passed  Gargan  the  diamonds.  On  the 
next  hop,  Gargan  is  held  up  by  two  passen- 
gers who  arrange  for  a  rendezvous  with  a 
submarine.  But  Gargan  and  his  friends 
thwart  the  plot. 

Comment:  Plenty  of  action  and  excite- 
ment highlight  this  story  of  crooks  and  dia- 
monds, most  of  which  takes  place  on  board 
a  Clipper  plane.  International  complications 
arise  to  make  the  subject  all  the  more  timely. 
Any  bill  requiring  an  action  picture  would 
be  well  fortified  by  this  one.  Something  hap- 


pens every  minute  and  that's  what  a  lot  of 
the  customers  want.  What  happens  is  inter- 
esting enough  and  seems  to  be  as  logical  as 
most  stories  of  this  type.  Performances  are 
consistently  good  with  Gargan  in  the  lead- 
ing role  setting  the  pace  for  the  others.  Sell 
it  through  jewelers'  tieups,  novelties,  etc. 

Catchline:  "A  plane-load  of  mystery  and 
headline  history." 


Underground  Rustlers 

Monogram  Western  56  mins. 

(Nat'l  Release,  Nov.  21) 

AUDIENCE  SLANT:  (Family)  Suitable 
fare  for  the  outdoor  addicts. 

BOX  OFFICE  SLANT:  Okay  for  the 
spots  where  this  series  is  popular. 

Cast:  Ray  Corrigan,  John  King,  Max  Terhune, 
Gwen  Gaze,  Robert  Blair,  Forrest  Taylor,  Tom 
London,  Steve  Clark,  Bud  Osborne.  Credits:  Di- 
rected by  S.  Roy  Luby.  Original  story  by  John 
Rathmell.  Screenplay  by  Bud  Tuttle  and  Elizabeth 
Beecher.  Director  of  photography,  Robert  Cline.  Pro- 
duced by  George  W.  Weeks. 

Plot:  The  Range  Busters  contribute  their 
services  to  the  government  in  protecting 
shipments  of  gold  that  are  being  stolen  by 
an  outlaw  gang.  Gold  stages  in  the  Far 
West  are  being  held  up  at  a  time  when  the 
Government  needs  bullion  most,  and  the 
Range  Busters  see  that  the  gold  gets 
through. 

Comment:  As  Westerns  go,  this  latest 
entry  in  the  Range  Busters  series  is  suitable 
fare  for  the  outdoor  addicts.  This  one  has 
more  comedy  than  its  predecessors,  a  fact 
that  will  please  the  youngsters.  There  is 
enough  action,  hard  riding  and  gunplay,  to 
keep  things  moving  and  the  singing  of  John 
King  is  top  notch.  In  addition  to  King,  Ray 
Corrigan  and  Max  Terhune  head  the  cast  and 
turn  in  their  usual  fine  brand  of  work.  Di- 
rection and  production  are  good.  Use  West- 
ern dressup  of  front  and  lobby. 

Catchline:  "An  adventure  in  bullets  and 
bullion.'' 


Woman  of  the  Year 

MGM  Comedy-Drama  112  mins. 

(Prod.  No.  222— Nat'l  Release,  Feb.) 

AUDIENCE  SLANT:  (Adult)  Theatre- 
goers will  enjoy  the  new  co-starring  team  of 
Tracy  and  Miss  Hepburn.  A  smart,  sophis- 
ticated picture  with  every  element  of  enter- 
tainment. 

BOX  OFFICE  SLANT:  With  the  mar- 
quee strength  is  a  natural  for  any  house. 
Will  probably  enjoy  its  best  and  most  sub- 
stantial business  in  the  first-run  houses. 

Cast:  Spencer  Tracy,  Katharine  Hepburn,  Fay  Bain- 
ter,  Reginald  Owen,  Minor  Watson,  William  Bendiz, 
Gladys  Blake,  Dan  Tobin,  Roscoe  Karns,  William 
Tannen,  Ludwig  Stossel,  Sara  Haden,  Edith  Evanson, 
George  Kezas.  Credits:  Directed  by  George  Stevens. 
Original  screenplay  by  Ring  Lardner,  Jr.  and  Michael 
Kanin.  Director  of  photography,  Joseph  Ruttenberg. 
Produced  by  Joseph  L.  Mankiewicz. 

Plot:  A  tough,  two-fisted  sports  writer 
whose  only  interest  is  his  work,  meets  and 
feuds  with  a  sophisticated  girl  who  writes 
an  international  column.  Their  romance 
gives  them  an  insight  into  each  other's  life, 
but  their  marriage  is  one  continual  feud, 
until  the  day  she  decides  not  to  let  her 
work  interfere  with  their  happiness. 

Comment:  Any  picture  with  such  mar- 
quee names  as  Spencer  Tracy  and  Kath- 
arine Hepburn  is  a  natural  for  any  house  and 
this-  one  is  no  exception.  However,  being 
a  smart,  sophisticated  comedy-drama,  it 
will  probably  enjoy  its  best  and  most  sub- 
stantial business  in  the  first  run  houses. 
It  rates  highly  in  story  construction,  acting, 
direction  and  production  and  is  complete  with 
every  element  of  entertainment.  The  cast 
is  an  imposing  one.  In  addition  to  Tracy  and 
Miss  Hepburn,  who  turn  in  excellent  per- 
formances, theatregoers  will  also  enjoy  the 
splendid  work  of  Fay  Bainter,  Minor  Wat- 


son and  Dan  Tobin.  George  Stevens,  one 
of  Hollywood's  most  versatile  directors,  con- 
tributes another  outstanding  film  to  those 
already  credited  to  his  account.  Joseph  Man- 
kiewicz, who  brought  "The  Philadelphia 
Story"  to  the  screen,  delivers  a  flawless 
production  job.  This  picture  has  been  pre- 
sold in  a  series  of  articles  which  appeared 
in  The  Saturday  Evening  Post.  Blowups  of 
title  pages  would  make  an  attractive  lobby 
display.  Title  is  a  natural  for  a  series  of 
teaser  ads.  Check  pressbook  for  tieup  stills 
which  could  be  worked  in  cooperative  win- 
dow displays  and  newspaper  ads. 

Catchline:  "Worlds  apart,  except  for  one 
thing  in  common  .  .  .  LOVE." 


Torpedo  Boat 

Paramount  Action  69  mins. 

(Block  No.  4^ 

AUDIENCE  SLANT:  (Family)  O.K.  for 
the  action  fans,  though  the  plot  is  a  bit  in- 
volved for  this  type  of  picture. 

BOX  OFFICE  SLANT:  Good  second 
feature  on  a  bill  which  needs  action. 

Cast:  Richard  Arlen,  Jean  Parker,  Mary  Carlisle, 
Phil  Terry,  Dick  Purcell,  Ralph  Sanford,  William 
Haade,  Oscar  O'Shea,  Robert  Middlemass.  Credits: 
Produced  by  William  Pine  and  William  Thomas.  Di- 
rected by  John  Rawlins.  Screenplay  by  Maxwell 
Shane.  Based  on  a  story  by  Aaron  Gottlieb.  Art 
director,  F.  Paul  Sylos.  Photographed  by  Fred  Jack- 
man,  Jr. 

Plot:  Arlen  and  Terry  have  invented  a  mo- 
tor torpedo  boat  which  they  enter  in  a  race 
against  a  boat  sponsored  by  Mary  Carlisle, 
whose  father  owns  a  shipbuilding  plant.  The 
boats  collide  and  their  hopes  are  dashed.  But 
they  get  jobs  in  the  plant.  Terry  falls  for 
Jean  Parker,  formerly  Arlen's  girl.  When 
they  marry,  Arlen  and  Terry  quarrel.  But 
the  dispute  is  patched  by  Mary,  who  herself 
is  falling  for  Arlen.  The  boat  is  completed 
but  is  wrecked  and  Terry  is  killed.  Then 
Arlen  fakes  a  quarrel  with  Mary  and  goes  to 
build  a  boat  in  New  York,  assigning  all  rights 
to  Jean.  His  boat  blows  up  when  he  rams  a 
barge  during  tests  in  order  to  save  Marj''s 
life. 

Comment:  This  action  picture  is  not  up  to 
the  standard  previously  set  by  Producers 
Pine  and  Thomas.  The  story  is  much  too 
involved  and  complicated  for  this  type  of  pic- 
ture and  apparently  plenty  more  was  cut  out 
as  some  of  the  action  is  not  motivated  by 
what  is  now  on  the  screen.  No  sympathy  is 
aroused  for  Arlen  at  all  until  the  very  end 
and  by  that  time  the  audience  will  have 
thought  him  such  a  despicable  character  that 
it  is  hard  to  take  the  conversion.  Jean 
Parker  has  the  subordinate  role  but  handles 
it  like  a  trouper.  She  deserves  better  breaks. 
The  rest  of  the  cast  is  fair  enough  consider- 
ing the  material  they  had  to  work  with.  Sell 
the  picture  to  motorboat  fans.  You  might 
also  start  a  guessing  contest  as  to  which  girl 
Arlen  will  take  in  the  picture. 

Catchline:  "The  exciting  work  of  those 
who  pioneer  for  the  Navy." 


Treat  'Em  Rough 

Universal  Drama  61  minutes 

(Prod.  No.  not  set— Nat'l  Release,  Jan.  30) 

AUDIENCE  SLANT:  (Family)  A  fair 
to  middling  action  yarn. 

BOX  OFFICE  SLANT:  Hardly  suited 
for  other  than  supporting  end  of  double  bill. 
Will  probably  go  best  in  neighborhoods. 

Cast:  Eddie  Albert,  Peggy  Moran,  William  Frawley, 
Lloyd  Corrigan,  Truman  Bradley,  Mantan  Moreland, 
Joe  Crehan,  William  Ruhl,  James  Flavin,  Peter  Leeds, 
Monte  Blue,  Dewey  Robinson,  Jack  Mulhall,  Mel 
Ruick.  Credits:  Original  screenplay  by  Roy  Chanslor 
and  Bob  Williams.  Directed  by  Ray  Taylor.  Camera- 
man. George  Robinson.  Marshall  Grant,  Associate 
Producer. 

Plot:  Albert,  a  rich  man's  son,  disowned 
(Continued  on  Page  24) 


Li 


ARE  THE  BO 


YOU  H 


in  Paras 


THE  SCREEN'S  TO 


PASSAGE 


77 


!AM  .  . .  Madeleine  Carrol! 


Stirling  Hayden,  >  picture  de  for  the  box-office 
Brought  to  you       I  at  the  ti,      when  both  of  sh 


A  STORv      .AT  S  SURE-FIR    L  Two 

island  'jHpelve  Technicolor  dc 
...arm    ^nd  Eden,  in  which  the 

NICOLOR  UNMATCHED 

tic  waters. ..the  bronzed 
in  the  thrilling  story  of  a  h 

PRE-SOLD  TO  MILLIO 

newspaper  stories  whic 

Bahamas  during  the  fi 

J 

days  Hayden  were  losf 


January  17,  1942  SHOWMEN'S    TRADE    REVIEW  Page  17 


Gear  Up  Your  Policies  to 
Meet  Changing  Conditions 


For  Better  Show  Selling 
Showmanalyses  Have  Appeared 
In   STR   on   Following  Pictures 


A  Bedtime  Story  Jan.  3 

Charley's  Aunt   Auk.  2 

Dr.  Jekyll  and  Mr.  Hyde  Sept.  6 

Feminine  Touch   Oct.  1 1 

Glamour    Hoy   Dec.  6 

Here  Comes  Mr.  Jordan  Aug.  16 

Hold  Back  the  Dawn  Sept.  20 

Ice-Capades   Auk.  23 

International  Squadron  Oct.  4 

Kathleen   Dec.  20 

Lady  For  a  Night  Jan.  17 

Lydia   Aug.  30 

Men  In  Her  Life  Nov.  29 

Moon  Over  Her  Shoulder  Oct.  18 

New  Wine  Aug.  9 

One  Foot  in  Heaven  Nov.  1 

Sundown   Oct.  25 

Suspicion   Nov.  22 

Two- Faced  Woman   Nov.  8 

Unfinished  Business   Sept.  13 

Week-End  in  Havana  Sept.  27 

Young  America   Jan.  10 


Outstanding  Selling  of  Honky  Tonk 
Wins  Button  for  Rex  Williams 

MGM  has  awarded  an  Honor  Roll  Button  to 
Rex  Williams,  Loew's,  St.  Louis,  for  his  out- 
standing promotion  of  "Honky  Tonk." 

One  of  the  highlights  of  the  campaign  was 
the  cooperation  of  the  Fairmount  track  in  con- 
nection with  the  running  of  a  "Honky  Tonk" 
race  and  presentation  to  the  winner  of  a 
blanket.  Announcement  of  this  event  was  made 
over  the  track's  p.a.  system  a  week  before  the 
race.  After  the  race  itself,  which  was  at- 
tended-by  20,000  people,  there  was  a  p.a.  plug  for 
the  film. 

Glass  coasters  in  all  leading  hotels,  cocktail 
spots,  drug  stores,  etc. ;  10,000  heralds  inserted 
in  fan  magazines  on  local  newsstands  and  large 
cards  in  all  Illinois  Traction  trains  to  and  from 
the  city  helped  round  out  the  campaign. 


In  Salt  Lake  City  &  Kalamazoo 
Showmen  Exploit  'Smilin  Through' 

A  special  morning  "Old  Folks"  showing  of 
"Smilin'  Through,"  co-sponsored  by  a  local 
newspaper  and  arranged  with  the  cooperation  of 
the  Old  Folks  Central  Committee  of  a  local 
church,  featured  the  campaign  for  the  musical 
put  over  by  Ray  Hendry,  Centre,  Salt  Lake  City. 
All  folks  over  seventy  were  eligible  to  attend. 
The  Salt  Lake  Traction  Company  provided 
transportation  and  all  newspapers  gave  the  stunt 
splendid  publicity. 

A  voice  competition,  with  the  winner  receiving 
an  album  of  "Smilin'  Through"  recordings,  was 
one  of  the  highlights  of  the  campaign  for  the 
musical  put  over  by  Stan  Cady,  Capitol,  Kalama- 
zoo, Mich.  Jeanette  MacDonald,  one  of  the 
film's  stars,  sent  a  congratulatory  wire  to  the 
winner. 

Two  U  nusual  Stunts  Highlight 
Erickson's  'Battalion'  Campaign 

For  "Parachute  Battalion"  Manager  E.  Erick- 
son  of  the  Rhodes,  Chicago,  secured  from  the 
local  airport  a  parachute,  which  was  placed  in 
the  lobby.  A  film  can  was  displayed  prominently 
alongside,  with  copy  on  card  reading :  "Delivered 
by  'Parachute  Battalion'  .  .  .  this  can  of  film. 
Sunday  to  Wednesday." 

A  street  ballyhoo  had  an  usher  walking  along 
the  street  carrying  an  open  umbrella  lettered : 
"This  is  a  Bumbershoot  .  .  .  not  a  Parachute. 
But  you  ought  to  see  'Parachute  Battalion', 
Rhodes  Theatre." 


Selling  Ideas  and  Methods 
May  Need  Revision  to  Put 
Theatre  in  Tune  With  Times 

Recent  surveys  indicate  population  shifts  that 
can  prove  menacing  or  beneficial  to  theatres 
depending  on  the  study  and  attention  given  these 
changes.  There  can  be  little  doubt  that,  as  the 
war  effort  increases,  there  will  be  more  and 
more  of  these  population  shifts.  In  addition 
there  is  a  change  of  thought  tempos  in  every 
community,  regardless  of  whether  industry  has 
effected  the  population. 

The  organization  of  war  emergence  effort  and 
the  number  of  groups  taking  part  will  make 
their  presence  felt  at  the  box  office  and  whether 
the  influence  results  in  red  or  black  ink  depends 
entirely  on  the  ability  of  management  to  keep 
pace. 

Theatre  circuit  executives  who  have  been 
studying  the  effects  of  these  population  shifts, 
have  reduced  the  factors  to  be  taken  into  con- 
sideration as  follows : 

Every  community  has  its  civilian  defense 
organization,  Red  Cross,  stamp  and  bond  sales 
groups,  etc.  In  these  bodies  there  are  many 
people  who  have  never  been  theatre-goers  and 
the  live-wire  manager  must  take  steps  to  influ- 
ence them  to  sample  America's  finest  and 
cheapest  entertainment.  If  they  come  once 
they  will  come  again  and  it  is  possible  to  use 
their  new  interest  to  lure  them.    Maybe  it  will 


To  ballyhoo  Warner  Bros.'  "They  Died  With  Their 
Boots  On,"  at  Loew's  Penn  Theatre,  Pittsburgh, 
the  street  stunt  illustrated  above  was  utilized. 
All  you  need  is  a  teepee,  a  blanket,  headfeathers, 
a  couple  of  show-card  signs  and  a  man  willing  to 
wait  "for  General  Custer."  The  stunt  attracted 
many  passersby  in  Pittsburgh. 


be  necessary  in  some  instances  to  make  price 
concessions — maybe  you'll  have  to  let  the  groups 
use  your  theatre  for  meetings — maybe  you'll 
have  to  offer  prizes  of  theatre  tickets  as  reward 
for  merited  work  in  the  new  groups.  What- 
ever the  method  may  be  it  is  your  chance  to 
contact  new  patrons  whose  interests  have  hither- 
to kept  them  away  from  your  box-office. 

Go  "all  out"  for  this  new  business.  Give 
their  activities  a  line  in  your  ads — let  them  use 
your  lobby — do  everything  to  evidence  your 
desire  to  be  co-operative  with  them.  It  is  a 
psychological  fact  that  communities  respond 
quickly  to  those  concerns  who  show  an  interest 
in  the  community.  That's  how  politicians  get 
elected. 

Welcome  the  New-comers 

If  yours  happens  to  be  one  of  the  com- 
munities affected  by  the  war  industry  you  will 
find  it  good  business  to  revamp  your  advertising 
appeal  to  fit  the  mental  tempos  of  the  new 
groups.  Make  some  effort  to  get  in  personal 
touch  with  these  newcomers  and  welcome  them 
to  your  town  or  neighborhood  and  particularly 
to  your  theatre.-  Maybe  you  can  get  some  mer- 
chants to  co-operate  with  you  on  this  to  lessen 
the  expense. 

Study  the  type  of  people  who  are  coming  to 
man  the  new  plants.  Maybe  you  can  change 
the  art  or  copy  in  your  ads  so  that  it  will  have 
more  appeal  to  them.  Find  out  the  hours  they 
work ;  how  many  shifts,  etc. ;  perhaps  a  change 
in  show  times  is  advisable  to  take  advantage 
of  their  rest  periods. 

Go  out  strong  for  Sunday  business.  The  cur- 
tailment on  tires  will  keep  many  of  your  cus- 
tomers from  taking  their  usual  Sunday  outing. 

The  change  is  here!  Get  busy  and  do  some- 
thing about  it ! 


Sells  Show  on  Stairway 

Announcing  coming  of  "Here  Comes  Mr.  Jor- 
dan," Manager  E.  Erickson  of  the  Rhodes,  Chi- 
cago, placed  cards  on  the  foyer  stairs  leading  to 
the  balcony.  Each  card  carried  one  letter  spelling 
out  the  following  message :  "Each  Step  Will 
Bring  You  More  Enjoyment  .  .  .  'Here  Comes 
Mr.  Jordan'."  Patrons  spelled  out  the  message 
automatically  as  they  ascended  the  stairs  to  the 
balcony. 


'After-School'  Matinee 

At  two  successive  matinees  Manager  Morris 
Conner  of  the  Hiway,  at  Jenkintown,  Pa.,  an- 
nounced an  "After- School"  Matinee,  with  the 
attraction  being  "Jungle  Cavalcade."  The  local 
school  heads  cooperated  in  announcing  to  the 
children  the  event  and  stressing  the  picture's 
educational  aspects.  The  result  was  a  good 
attendance  at  the  special  matinee. 


Numbers  Match,  See  Show 

Numbered  "boy  and  girl"  cards  were  dis- 
tributed in  Reading,  Pa.,  schools,  and  boys  and 
girls  in  the  same  school  holding  duplicate  num- 
bers were  admitted  free  to  "Kathleen"  if  they 
appeared  at  the  theatre  together,  as  a  feature  of 
the  campaign  for  the  film  put  over  by  George 
Peters.  Loew's  Colonial. 


Page  18  SHOWMEN'S    TRADE  REVIEW 

The  ADVERTISING  CLINIC 


January  17,  1942 

by  Old  Doc  Layout* 


Get  Action  in  Your  Ads  for  the  Western  Films 

Illustration  Plus  Punchy  Headlines  is  What  keeps  'Regulars'  Interested  in  Cowboys 

When  you  show  a  western  picture,  series  or  spe- 
cial feature,  you're  offering  thrills,  action,  hard-rid- 
ing and  quick-shooting  —  plus  the  great  outdoor 
scenery  that  gives  the  average  theatre-goer  that 
sense  of  freedom  which  contributes  so  much  to  en- 
joyment of  the  adventure  films.  Well,  Old  Doc  asks, 
if  that's  what  you're  offering  on  the  screen,  why 
not  put  its  flavor  into  your  newspaper  ad? 

Here  are  some  layouts  designed  especially  to  show 
how  fast-moving  action  can  be  combined  with  titles 
and  star  names  to  make  your  prospective  patrons 
keener  to  see  the  show  on  which  you  offer  a  west- 
ern film.  Study  them,  and  try  similar  arrangements 
in  putting  together  ads  using  press-book  elements. 


The  layouts  illustrated  may 
be  used  either  for  single  or 
two  column  measure — or  for 
that  matter,  they  can  be 
made  even  larger.  In  these 
displays  it  will  be  noted 
that  there  is  special  at- 
tention to  tying-in  the  ac- 
tion with  spaces  provided 
for  the  headlines  and  copy 
for  the  western  picture  as 
well  as  a  second  feature  and 
or  short  subjects  accom- 
panying it  on  the  program. 
The  illustrations,  it  will  be 
noted,  are  of  the  usual  style 
used  in  press  book  advertis- 
ing layouts  for  the  western 
releases. 


<!6.Cutr 


To  get  a  sense  of  action  and 
speed,  vary  the  positions  of  il- 
lustration and  copy  and  head- 
lines. Slanted  panels  in  com- 
bination with  illustrations  which 
follow  the  vertical  line,  or  com- 
binations of  vertical  and  circu- 
lar or  slanted  panels  is  one  of 
the  most  simple  and  soundest 
methods  of  obtaining  this  ef- 
fect. Tie  up  the  action  so  that 
a  figure  appears  to  be  riding 
into,  or  firing  a  rifle  or  pistol 
shot  across,  a  panel  or  block  of 
type  carries  out  the  action  ef- 
fect that  must  characterize  the 
successful  display  for  the  west- 
ern or  adventure  type  of  picture. 
Mere  bombast  by  means  of 
strong  adjectives  will  not  suc- 
ceed in  exciting  the  interest  of 
the  action-lovers  whom  you 
should  attract  with  your  west- 
ern picture  or  action  show. 


*'Hank'  Harold 


" — v 


It's  a  mighty  Happy  New  Year 
for  the  347  houses  playing  "Army 
right  now!  They've  topped 
last  year's  holiday  business  by  an 
average  of  30% — and  there 
was  nothing  wrong  with  last  year! 


Join  the 
March  of  Dim 
Lobby  collections, 
week  of 
January  22nd. 
gn  that  pie 
NOW) 


"YOU'RE  IN  THE  ARMY  NOW" 

h  JIMMY  DURANTE* PHIL  SILVERS-JANE  WYMAN 

"NAVY  BLUES  SEXTETTE"  •  matty  malneck  &  his  orchestra 

Directed  by  LEWIS  SEILER 

Original  Screen  Play  by  Paul  Gerard  Smith  and  George  Beatty 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


January  17,  1942 


Grott  Mixes  Colors  Prettily/ 
Stoltz  in  'Sweeping'  Tieup,- 
Cinema g  Honors  Dick  Travis 

Well,  here  it  is  a  new  year  and  we're  a  year 
older,  but  we  don't  feel  any  older.  If  you 
didn't  make  any  resolutions  on  the  "first,"  you'd 
better  make  them  now.  It  shouldn't  be  difficult 
to  think  of  all  the  mistakes  you  made  last 
year,  but  if  you  just  can't  think  of  a  good 
resolution,  we  suggest  you  get  your  copy  of 
STR  dated  January  3,  wherein,  on  page  27, 
you'll  find  27  resolutions  worth  keeping.  And 
you  will  probably  be  able  to  add  to  them. 

One  of  our  resolutions,  now  that  the  country 
is  involved  in  war,  is  never  to  mention  the 
weather  in  this  department  again.  Perhaps 
now  and  then  we'll  refer  casually  to  how  cold 
it  was  last  week  or  the  great  blizzard  of  '88 — 
but  we  won't  say  another  word.  And  we've 
resolved  too,  just  as  you  should,  to  buy  Defense 
Bonds  and  Savings  Stamps  to  the  limit  of  our 
ability. 

Manager  Fred  Grooms  of  the  Palace  Theatre, 
Greenfield,  Tenn.,  is  "starting  the  new  year 
off  with  a  bang,"  according  to  the  copy  on  his 
program  cover.  He  announces  that  "we'll  have 
bigger  and  better  pictures  booked  for  your 
entertainment  this  year." 

Going  back  to  Christmas  temporarily,  we 
must  say  that  Harold  Grott  of  the  Met 
Theatre,  Baltimore,  knew  enough  about  his 
"reds"  and  "greens"  to  mix  them  beauti- 
fully for  his  Christmas  program.  If  we 
could  only  reproduce  those  colors!  But  since 
we  can't,  you'll  just  have  to  take  our  word 
for  it  that  Grott's  Christmas  program  was 
one  of  the  most  colorful  to  reach  this  desk. 

It  must  have  been  fun  making  up  the  front 
page  for  the  Cinemag  weekly  down  in  Para- 
gould,  Ark.,  last  week.  In  the  first  place,  a 
two-line  streamer  heralded  the  fact  that  the 
world  premiere  of  "The  Man  Who  Came  to 
Dinner"  was  being  held  in  Paragould.  But 
even  more  important  than  that  was  the  good 
news  that  Richard  Travis,  home-town  boy  and 
one  of  the  principal  players,  was  to  appear  at 
the  Capitol  in  person.  "Welcome  Home,  Rich- 
ard Travis !"  screamed  a  banner  line  above 
the  masthead,  and  what  a  welcome  Travis  must 
have  gotten.  We'll  bet,  however,  some  of 
the  folks  had  a  hard  time  trying  not  to  call 
him  Bill  (Justice),  for  that's  what  he  was  to 
Paragouldians  for  many  years.  And  as  one  of 

•Your  Application  Blank- 
Clip  and  Mail  Now! 

STR  Program  Exchange 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York,  N.  Y. 

Dear  "Chick": — I  hereby  apply  for  membership  in 
the  STR  Program  Exchange.  I  understand  that  entry 
of  my  name  on  this  coupon  signifies  a  willingness 
ro  exchange  theatre  programs  with  other  theatres, 
but  involves  no  other  obligation.  Only  managers, 
assistants,  or  men  in  charge  of  programs  eligible. 

Name   

Theatre  

Position  

City   

State   .•  


INSTITUTIONAL  COPY 

(Editor's  Note :  The  following  copy 
zvas  written  for  the  programs  of  Warner 
Chicago  Theatres  by  Charles  H.  Ryan. 
It  can  be  easily  adapted  to  your  own  situa- 
tion. Further  examples  will  appear  on  this 
page  from  time  to  time.) 

Theatre  in  War  Time 

Efficiency  of  a  country  at  war  depends 
upon  the  amount  of  reserve  power  behind  it. 
Whatever  keeps  a  nation  fit  and  full  of  vim 
contributes  to  its  capacity  for  endurance. 
The  amusements  of  a  people  are  an  essential 
part  of  their  efficiency. 

The  theatre  gives  the  soul  of  a  spectator 
an  excursion  into  the  mimic  world,  and  the 
spectator  is  refreshed  and  strengthened.  The 
horror  of  war  presses  upon  us  every  evening 
in  the  newspapers. 

Against  this  we  need  all  the  help  the 
genius  of  the  director,  star  and  scenario- 
writer  can  bring  to  us! 


the  first  members  of  our  Program  Exchange, 
he  was  Bill  to  us,  too.  So  when  you  play  "The 
Man  Who  Came  to  Dinner"  and  see  Richard 
Travis  making  love  to  Bette  Davis,  you  can  say 
to  yourself,  or  to  the  person  next  to  you, 
"There's  a  former  member  of  the  STR  Pro- 
gram Exchange  gone  romantic  on  us." 

We  must  take  a  few  moments  here  to  men- 
tion another  beautiful  Christmas  program,  that 
for  Bill  Briemann's  Ambassador  Theatre  in 
Baltimore.  Can  it  be  that  only  the  colorful, 
attractive  programs  come  from  Baltimore?  We 
intend  to  save  the  picture  on  the  front  cover 
and  frame  it. 

W.  S.  Samuel  had  an  important  message 
for  his  patrons  in  one  of  his  recent  pro- 
grams. 

"Dear  Friends,"  he  wrote,  "do  your  bit  to 
protect  our  great  nation  from  the  gangsters 
of  Europe  by  BUYING  DEFENSE  BONDS 
TODAY!  It's  your  duty  to  your  family  and 
your  country!  Your  other  duty  is  to  take 
your  entire  family  to  the  Lyric,  Port  Neches, 
Texas,  at  least  twice  a  week  so  they  can 
relax  and  enjoy  life.  It  will  do  you  a  lot  of 
good,  too.  Think  it  over,  fellow  American, 
you'll  find  I'm  100  per  cent  right." 

In  his  letter  applying  for  membership  to  the 
Program  Exchange,  Manager  Al  Swett  of  the 
Orpheum  Theatre,  Danvers,  Mass.,  modestly 
states  that  "my  programs  are  nothing  out  of 
the  ordinary,  but  keep  an  eye  on  them."  That 
we'll  do,  Al,  that  we'll  do.  However,  they 
don't  have  to  be  exactly  unorthodox  to  be  good, 
and  yours,  as  far  as  we  can  judge,  contain  the 
art  work  and  layouts  that  capture  attention. 

Al  sends  along  two  throwaways,  one  a  flash 
herald  tieing  in  the  bombing  of  U.  S.  Naval 
Bases  by  Japan  with  the  "unbeatable,  unfail- 
ing forever  victorious  qualities  of  OUR  FIGHT- 
ING YANKS"  as  exemplified  in  "A  Yank  in 
the  RAF."  The  other  was  a  bulletin  informing 
Orpheum  patrons  that  because  of  "war  striking 
home"  the  manager  had  arranged  to  have  "di- 
rect wire  contact  with  the  World  news  offices." 
Al  tells  us  that  for  a  few  passes  now  and  then, 
a  friend  of  his  on  a  newspaper  in  a  town  five 
miles  awav  watches  the  teletype  for  "hot"  war 
news,  calls  Al  immediately  when  any  news 
flashes  come  in.  The  theatreman  then  types  out 
the  news  on  a  Radio  Mat  Slide  and  projects 
it  on  the  screen  between  subjects.  It  tends  to 
pull  people  away  from  their  radios,  Al  declares. 
Perhaps  other  showmen  will  follow  his  pro- 
cedure.  It's  an  excellent  idea. 

Mack  Jennings  forwards  "something  dif- 
ferent" to  us  this  week.  With  one  side  of 
his  new  program  (in  graduated  color  tones 


of  red,  green  and  yellow)  announcing  the 
week's  attractions,  the  other  has  the  ap- 
pearance of  a  Hollywood  page,  what  with 
its  "Flashes  from  Hollywood"  masthead, 
studio  gossip  items  and  "cheese-cake"  cuts. 
All  in  all,  this  program  makes  you  want  to 
read.  And  as  we  scanned  over  the  items,  we 
noticed  that  "Jan  Wiley,  a  Marion,  Indiana, 
native,  has  been  signed  for  the  feminine  lead 
in  a  new  serial."  Well,  dog-gone!  We  went 
to  school  with  Jan  back  in  Marion,  believe 
it  or  not.  Here's  hoping  she  scales  the  lad- 
der of  success  in  Hollywood. 

Arnold  Stoltz  "tickles"  us  with  his  new  nov- 
elty. It's^on  behalf  of  "Look  Who's  Laughing," 
and,  with  a  real  feather  attached,  advises  the 
holder  to  "tickle  your  entire  family  by  taking 
them  to  see  (the  picture)."  Is  there  a  tieup? 
Is  the  earth  round?  On  the  other  side  is  this 
tie-in  copy :  "It  will  be  a  feather  in  your  cap 
if  you  own  a  Eureka  Vacuum  Sweeper." 

That's  too  much  for  us.  We  must  stop  now. 
See  you  next  week. 


Prize  for  Cleverest  Banner 

When  the  Long  Beach,  N.  Y.,  auto  dealers 
held  a  parade  of  1942  models,  Floyd  Fitzsim- 
mons,  Laurel  Theatre,  tied  it  in  with  his  show- 
ing of  "Life  Begins  for  Andy  Hardy"  by  offer- 
ing a  silver  cup  to  the  dealer  having  the  clever- 
est banner  displaying  the  film's  title. 


Russell's  Candy  Kisses 

One  thousand  envelopes  carrying  candy  kisses, 
with  the  copy :  "Don't  miss  the  kiss  Lana 
Turner  gets  from  Clark  Gable,"  were  used  by 
R.  E.  Russell,  Loew's  Poli,  New  Haven,  as 
part  of  his  "Honky  Tonk"  campaign. 


FEBRUARY 

2nd 

CANDLEMAS  DAY  or  GROUNDHOG  DAY.  Just 
keep  your  fingers  crossed,  for  if  the  groundhog  sees 
his  shadow  we're  scheduled  to  have  six  more  weeks 
of  winter.  It  might  be  well  to  put  this  line  in  your 
adv.:  "Who  cares  whether  the  groundhog  sees  his 
shadow?  You'll  still  continue  to  see  good  shows  at 
the  Blank  Theatre." 

3rd 

HORACE  GREELEY  BORN,  1811.  Whether  as  a  new 
booking  or  as  a  revival,  this  would  be  an  appropriate 
day  to  play  last  season's  Marx  Bros,  comedy,  "Go 
West."  Tie  up  Greeley's  birthday  to  your  showing  of 
the  picture. 

6th 

MASSACHUSETTS  ENTERED  THE  UNION,  1788. 
Theatres  in  the  Bay'  State  should  participate  in  any 
observances  of  this  occasion,  cooperating  with  the 
schools,  etc. 

BOY  SCOUT  ANNIVERSARY  WEEK.  Sponsored  by 
the  Boy  Scouts  of  America,  2  Park  Ave.,  New  York 
City.  Sponsor  a  Boy  Scout  benefit  program.  Let  a 
group  appear  on  the  stage  to  demonstrate  some  of 
the  principles  of  Scouting.  Get  them  to  participate 
in  a  parade  plugging  your  current  attraction. 

7th 

LONG  DISTANCE  TELEPHONE  SERVICE  started, 
1892.  The  telephone  company  should  be  willing  to 
cooperate  with  you  in  commemorating  this  event. 
However,  because  of  the  war,  the  general  public 
is  urged  to  curtail  its  long  distance  calls  in  order 
that  the  lines  may  be  available  for  emergency  calls. 
The  telephone  company  is  already  staging  a  campaign 
to  this  effect,  and  the  observance  of  this  special 
day  enables  you  to  cooperate  with  them  in  putting 
the  message  across. 


^FROM  THE  DEEP,  ROMANTIC  SOUTH  COMES  ANOTHER 
THRILLING  DRAMA  OF  LOVE  AND  INTRIGUE!  f 


ELL  WAY! 
LADY  FOR  A  MIGHT 


with 


i 


RAY  MIDDLETOI 


PHILIP  MERS VALE  •  BLANCHE  YURKA  •  EDITH  BARRETT  •  LEONID  KINSKEY 

THE   HALL  JOHNSON   CHOIR    •  LEIGH  JASON  — Director  •  Original  screenplay 
by  Isabel  Dawn  and  Boyce  DeGaw  •  Based  on  a  story  by  Garrett  Fort 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


January  17,  1942 


Cooperation  of  House  Staff 
Makes  Midnight  Show  Success 


New  Year's  Eve  Celebration 
Put  Over  by  Loyal  Employes 
Of  Maysville,  Ky.,  Theatres 

A  good  crowd  on  New  Year's  Eve — well, 
that's  to  be  expected.  But  when  a  smart  man- 
ager has  the  help  of  an  efficient  staff,  the  result 
should  be  SRO.  In  Maysville,  Ky.,  the  results 
even  exceeded  the  hopes  of  Manager  Edward 
May  of  Schine's  Russell  Theatre.  "Two  Girls 
on  Broadway"  was  the  screen  attraction,  while 
the  stage  show  featured  a  musical  revue  with 
a  12-piece  orchestra. 

Following  are  selling  activities  in  which 
May  indulged : 

Ran  a  special  trailer  ten  days  in  advance ; 
created  an  elaborate  lobby  display  done  en- 
tirely in  modernistic  colored  lighting;  mailed 
1,035  heralds  to  Rural  Route  box  holders;  dis- 
tributed 890  heralds  house-to-house  in  the  city ; 
mounted  75  heralds  on  old  cardboard  stock  and 
displayed  them  in  merchant's  windows,  theatre 
rest  rooms,  tacked  them  to  poles  and  placed 
them  at  street  intersections ;  displayed  6-,  3- 
and  one-sheets  at  busy  street  intersections ;  pre- 
pared an  attractive  front  consisting  of  a  14-foot 
double-sided  sign  cloth  banner,  4-sheet,  40x60, 
24x82  and  special  one-sheet. 

Also  made  stage  announcements,  giving  high- 
lights of  the  bill,  urging  advance  purchasing  of 
tickets,  etc.,  one  week  in  advance ;  placed  a 
22x28  banner  in  front  of  the  box-office  plugging 
the  advance  ticket  sale ;  promoted  four  free 
newspaper  readers ;  promoted  an  elaborate  stage 
setting  for  the  musical  comedy ;  promoted  a 
30-minute  musical  revue  with  12-piece  orches- 
tra (only  expense  was  $5  for  transportation  of 
Huff  Sisters  from  Aberdeen,  Ohio). 

The  master-of-ceremonies  was  attired  in 
"tails,"  while  members  of  the  orchestra  wore 


The  Loew's-Paramount  "Box-office  Battle  of 
the  Boroughs,"  in  which  the  managerial  staffs 
of  New  York  City  area  Loew's  houses  and 
their  patrons  are  currently  competing  in  a 
$10,000  promotion  campaign,  in  which  $2,000  in 
defense  bonds  is  offered  to  Loew  Theatre  man- 
agers in  connection  with  the  promotion  of 
eight  Paramount  pictures,  bids  fair  to  inaugu- 
rate a  bright  new  era  in  subsequent-run  show- 
manship, as  Broadway  theatre  men  size  up  the 
situation. 

Anxious  to  end  the  practice  by  which  the 
biggest  exploitation  guns  have  been  fired  solely 
for  first-run  showings  in  the  Broadway  houses 
and  to  gain  the  biggest  possible  returns  on 
films  in  all  houses,  Paramount,  in  conjunction 
with  Loew's,  set  up  the  competition  as  a  try- 
out  for  future  promotion  campaigns.  According 
to  the  plans,  the  Loew's  showmen  were  divided 
into  four  units  geographically,  with  a  $100  de- 
fense bond  offered  to  the  manager  of  the  theatre 
making  the  best  showing  in  each  unit  and  a 
$50  bond  to  the  assistant  manager  in  the  same 
theatre.  To  pit  borough  against  borough,  Para- 
mount offered  every  assistant  manager  in  the 
most  productive  borough  a  $50  bond,  and  a  $25 
bond  to  every  assistant  manager  in  the  borough 
making  the  second  best  showing. 

Special  booking  arrangements  made  it  possi- 
ble for  the  contest  to  center  on  four  two-feature, 
all-Paramount  programs.  The  shows  are  made 
up  of  "Nothing  But  the  Truth"  and  "Buy  Me 
That  Town,"  "Hold  Back  the  Dawn"  and 
"Henry  Aldrich  for  President,"  "Skylark"  and 


tuxedos.  Feminine  performers  appeared  in 
formals.  Representing  a  night  club,  the  stage 
background  was  made  up  of  special  banners 
decorated  with  balloons,  serpentine  and  colored 
lights.  At  the  side  of  the  stage  were  tables, 
with  chairs  occupied  by  the  entertainers. 

Doors  opened  at  11  p.m.  on  New  Year's  Eve 
and  the  show  started  at  11 :30  with  a  cartoon 
followed  by  a  comedy.  At  11:15  the  m.c.  in- 
vited the  audience  to  join  "our  private  New 
Year's  celebration  .  .  .  close  your  eyes  for  a 
moment  .  .  .  we'll  take  you  directly  to  a  'night 
club'  .  .  .  we'll  get  there  about  12  midnight. 

At  11 :59}/2  the  house  was  completely  blacked 
out.  At  12  midnight  the  orchestra  began  play- 
ing Auld  Lang  Syne,  starting  softly  and  gradu- 
ally increasing  the  volume  in  synchronization 
with  the  increasing  illumination  of  the  lights. 
The  curtain  opened  on  the  night  club  setting. 
Everyone  began  throwing  confetti  and  serpen- 
tine, and  the  audience  began  singing  the  lyrics. 

A  highlight  of  the  stage  show  was  the  im- 
pressive finale.  In  the  center  was  a  militarv  lady 
with  a  large  silk  American  flag,  flanked  by  a 
military  "Color  Guard."  The  entire  company 
formed  a  semi-circle  around  this  impressive 
center  as  one  of  the  entertainers  sang  God 
Bless  America.  Standing,  the  audience  joined 
in  the  second  chorus. 

Always  modest  when  it  comes  to  claiming 
credit  for  something  well  done,  Manager  May 
declares  that  the  entire  credit  "for  securing, 
producing'  and  executing  this  outstanding  show 
must  go  to  the  employes  of  the  Russell  and 
Washington  theatres,  who  helped  plan  and  exe- 
cute every  detail,  including  completely  seating 
the  entire  audience,  plus  standing  room,  in  26 
minutes.  Under  normal  conditions,  this  is  good ; 
for  a  New  Year's  Eve  show,  it's  a  record ! 
This  was  the  easiest  show  I  ever  put  over. 
Why?  Because  of  100  per  cent  loyalty  and 
cooperation,  plus  normal  intelligence,  on  the 
part  of  every  single  employe." 


"New  York  Town"  and  "Birth  of  the  Blues" 
and  "The  Night  of  January  16."  In  addition 
to  the  $2,000  in  prizes  for  theatre  men,  Para- 
mount earmarked  $8,000  to  be  spent  in  special 
advertising  and  in  prizes  for  contests  in  which 
the  public  is  to  engage. 

The  reaction  of  Loew's  theatre  men  through- 
out the  New  York  area  has  been  that  of  men 
who  have  long  been  rarin'  to  go  and  have  been 
given  the  send-off  signal.  With  the  enthusiasm 
of  football-mad  collegians,  the  managers  of  one 
theatre  are  plotting  to  out-do  the  managers  of 
another,  while  the  borough  spirit  is  coming  into 
play  in  the  larger  geographical  competition. 
According  to  reports  from  the  Loew's  office, 
Brooklyn,  which  has  won  most  of  the  awards 
in  previous  contests,  is  likely  to  be  ganged-up 
on  by  a  combination  of  rival  boroughs. 

From  an  advertising  standpoint  as  'well,  the 
returns  on  this  exploitation  experiment  have 
been  notable.  For  four  days  the  Loew's  "movie 
guide"  advertising  sections  in  the  metropolitan 
papers  carried  teaser  material  looking  toward 
the  contest,  and  then  broke  full  details  of  the 
competition.  As  the  first  of  the  general  stunts 
aimed  at  the  general  movie-going  public  in  the 
New  York  vicinity,  prizes  totaling  $500  in  bonds 
were  offered  to  Paulette  Goddard  fans  writing 
the  best  letters  why  they  preferred  her  as  the 
light  comedienne  of  "Nothing  But  the  Truth" 
to  the  sultry  siren  of  "Hold  Back  the  Dawn" 
or  vice  versa.  Other  general  contests  will  be 
arranged  later  in  connection  with  "Skylark" 
and  "Birth  of  the  Blues." 


Authenticated  Stunts  Used  by  Showmen — 
You  Can  Use  Them  Too— To  Your  Benefit 


An  unprecedented  number  of  card  games 
and  their  consequent  drain  on  the  box  office 
of  his  theatre  brought  one  manager  face  to 
face  with  an  unusual  circumstance  which  he 
managed  to  turn  to  his  advantage.  Investi- 
gation developed  the  fact  that  one  of  the 
church  organizations  was  in  need  of  funds 
and  had  decided  on  a  series  of  card  par- 
ties as  a  means  of  raising  money.  Member- 
ship was  sectioned  alphabetically  with  all 
names  starting  in  "A"  holding  parties  one 
night;  those  starting  with  "B"  the  next  and 
so  on  with  several  parties  taking  place 
every  night  of  the  week. 

The  live  wire  manager  approached  the 
h^ads  cf  the  church  group  and  advanced  the 
argument  that  the  members  would  undoubt- 
edly rather  go  to  a  show  than  play  cards 
and  that  he  was  willing  to  make  it  possible 
for  the  organization  to  raise  the  money  it 
needed  through  the  sale  of  theatre  tickets. 
The  group  were  quick  to  accept  the  pro- 
posal when  added  prizes  of  theatre  passes 
ware  offered  to  the  teams  selling  the  great- 
est number  of  tickets. 

The  discount  allowed  on  the  tickets  gradu- 
ated with  volume  and  the  results  of  the  tie- 
up  not  only  corrected  the  disturbing  box 
office  slump  but  actually  increased  the 
weekly  "take."  In  addition  the  manager  made 
a  lot  of  new  and  fast  friends  for  his  operation. 

'Bugle  Sounds'  Gets 
Gala  Military  Premiere 

Wallace  Beery's  arrival  in  Louisville  recently 
was  the  signal  for  two  days  of  cinema  activity 
which  was  climaxed  with  a  gala  military  prem- 
iere at  Loew's  of  MGM's  "The  Bugle  Sounds." 

An  Honor  Guard  met  the  star  at  Bowman 
Field  and  escorted  him  to  Fort  Knox,  where 
he  spent  the  day  as  guest  of  Major-General 
Devers.  At  an  officers'  luncheon  he  was  guest 
of  honor  and  was  given  a  commission  as  an 
honorary  top-sergeant. 

Led  by  an  army  band  from  Fort  Knox,  a 
parade  of  soldiers,  tanks  and  "jeeps,"  with 
representatives  of  the  U.  S.  War  Department 
and  many  defense  and  civic  groups  also  par- 
ticipating, was  held  preceding  the  premiere.  As 
a  highlight  of  the  procession,  Beery  drove  one 
of  the  army  tanks. 

Premiere  ceremonies  were  broadcast  from 
the  theatre  by  Station  WINN.  As  part  of  the 
advance  exploitation  campaign  for  the  picture, 
the  station  conducted  a  "bugle  sounds"  con- 
test, with  Defense  Bonds  as  prizes. 


Use  This  in  Your  Campaign 

Daphne  Ogden,  Jane  Withers,  Robert  Cornell 
and  Lynne  Roberts  are  shown  in  a  scene  from 
"Young  America."  Your  20th-Fox  exchange 
probably  has  the  still  of  this  scene  which  could 
be  enlarged  and  used  as  the  background  for 
your  lobby  display  or  other  selling  activities. 


Loew's  New  York  Showmen  Battle  it  Out  for 
Paramount  Exploitation  Prizes  of  $2,000 


EVERY  OPENING 

OF  SAMUEL  GOLDWYN'S 

►ALL  OF  FIRE 

HAS  BEEN  A  SPECTACULAR 

RECORD  BREAKER 


SAMUEL  60LDWYN 


PRESENTS 


<{£P 


GARY  COOPER  ■  BARBARA  STANWYCK 


_  n 


Directed  by 

HOWARD  HAWKS 

PRODUCED  BY  SAMUEL  GOLD WYN 

Screen  Ploy  by  Chorlei  Brocket!  and  Billy  Wilder 

JOIN  THE 

MARCH  Released  through  RKO  Radio  Pictures  Inc. 

OF  DIMES 

Ltkby  celtect/eai, 
Mt  •  UrtlnJ  l,ru  22 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


January  17 ,  1942 


Treat  'Em  Rough 

{Continued  from  Page  14) 

because  of  his  ambitions  to  be  a  fighter,  is 
known  as  the  Panama  Kid.  As  he  leaves 
the  ring  after  winning  the  middleweight 
championship,  he  receives  a  phone  call  from 
his  father's  secretary,  Peggy  Moran,  to  the 
effect  that  his  dad,  Lloyd  Corrigan,  is  threat- 
ened with  business  disaster.  On  arrival  at 
the  scene  of  the  trouble  he  finds  his  father, 
an  oil  tycoon,  being  double-crossed  by  em- 
ployees who  are  selling  oil  to  enemy  ships. 
After  considerable  action  of  the  semi-thrilling 
type  the  gang  is  rounded  up  and  the  happy 
ending  follows. 

Comment:  Just  average  action  fare  with 
no  member  of  the  cast  outstanding.  Albert 
handles  his  part  well  but  the  style  of  per- 
formance called  for  is  suited  perfectly  in  the 
film's  title  and  histrionic  display  has  little 
chance  in  the  role's  enactment.  Peggy  Moran 
is  pleasing  to  look  at  and  seems  to  carry  the 
major  load  of  co-ordinating  the  fast  moving 
action  and  the  plot.  Comedy  has  its  moments 
but  they  too  are  just  passingly  fair  with 
Manton  Moreland  doing  splendidly  with  below 
average  situations  and  material.  Lloyd  Cor- 
rigan is  good  as  the  hard-to-convince  papa 
and  others  who  have  featured  spots  leave 
nothing  to  complain  about.  Motor  cops, 
auto  wrecks,  gun  fights,  and  crooked  business 
all  serve  to  contribute  to  the  rampant  action. 
Announcements  of  the  attraction  at  prize 
fights  or  other  sporting  events,  and  capitaliz- 
ing on  the  oil  business  background  for  tie- 
ups  with  filling  stations,  etc.,  are  your  best 
angles  of  sales  approach. 

Catchline:  "A  budding  ring  champ  uses 
his  right  cross  to  beat  a  business  double 
cross." 


The  Remarkable  Andrew 

Paramount  Comedy  80  mins. 

(Block  No.  4) 

AUDIENCE  SLANT:  (Family)  A  truly 
remarkable  picture;  should  be  enthusiastically 
greeted  wherever  shown. 

BOX  OFFICE  SLANT:  If  well  sold,  this 
picture  can  do  a  healthy  business.  It  has  the 
necessary  ingredients. 

Cast:  William  Holden.  Ellen  Drew,  Brian  Don- 
levy,  Rod  Cameron.  Richard  Webb.  Porter  Hall, 
Frances  GifTord.  Nydia  Westman,  Montagu  Love, 
George  Watts,  Brandon  Hurst.  Gilbert  Emery,  Jimmy 
Conlin,  Spencer  Charters,  Wallis  Clark,  Tom  Fadden, 
Minor  Watson,  Milton  Parsons.  Thomas  W.  Ross. 
Credits:  Associate  Producer,  Richard  Blumenthal.  Di- 
rected by  Stuart  Heisler.  Novel  and  screenplay  by 
Dalton  Trumbo.  Director  of  photography.  Theodor 
Sparkuhl.  Art  direction,  Hans  Dreier  and  Earl  Hed- 
rick. 

Plot:  An  honest,  scrupulous  young  book- 
keeper is  thrown  into  jail  on  the  trumped-up 
charge  of  his  superiors.  There  he  is  visited 
by  the  spirits  of  famous  historical  person- 
ages and  under  their  tutelage  he  uncovers  the 
evidence  of  his  own  innocence  and  also  wins 
the  girl  he  loves. 

Comment:  Here  is  a  truly  remarkable  pic- 
ture— one  which  should  certainly  capture  a 
better  than  average  share  of  box  office  re- 
ceipts, particularly  if  it  is  given  the  benefit 
of  the  selling  campaign  it  deserves.  The  story 
is  in  some  respects  reminiscent  of  "Here 
Comes  Mr.  Jordan"  with  the  historical  char- 
acters visible  only  to  William  Holden  and 
invisible  to  everyone  else.  Bringing  in  the 
historical  characters  makes  this  one  different, 
however.  There  is  one  sequence  which 
"dates"  the  picture  slightly — when  Holden 
savs  that  the  U.  S.  is  not  at  war  but  that 


Britain  is  at  war  with  Germany.  A  slight 
retake  would  have  improved  this  sequence. 
However,  there  are  many  speeches,  particu- 
larly in  the  climactic  courtroom  scene,  which 
are  of  the  type  labeled  "propaganda"  before 
the  war  but  are  now  just  the  sort  of  thing 
every  publication,  every  speaker,  every  bit 
of  publicity  is  preaching — Democracy  with  a 
capital  "D."  Performances  are  fine,  with 
William  Holden  taking  the  top  honors  and 
Brian  Donlevy  and  Ellen  Drew  credited  with 
expert  assists.  Stuart  Heisler  is  entitled  to  a 
round  of  applause  for  his  expert  direction  of 
many  difficult  scenes  and  for  having  captured 
the  feeling  of  the  book  so  expertly.  Sell  it 
as  a  saga  of  Americanism — right  up  to  date 
but  with  plenty  of  George  Washington,  An- 
drew Jackson,  Thomas  Jefferson,  etc.,  added 
to  make  it  well-rounded.  Some  of  the  dia- 
logue should  be  blown  up  for  lobby  display. 
Use  it  also  in  newspaper  ads. 

Catchline:  "The  spirit  of  those  who  estab- 
lished Democracy  in  America  help  to  main- 
tain it  today." 


The  Lady  Has  Plans 

Paramount        Comedy-Drama        77  mins. 

(Block  No.  4) 

AUDIENCE  SLANT:  (Adult)  A  neat 
blending  of  comedy  and  melodrama  in  an 
offering  to  delight  adult  audiences. 

BOX-OFFICE  SLANT:  Should  have  lit- 
tle trouble  in  enticing  patronage  wherever 
it  plays. 

Cast:  Paulette  Goddard,  Ray  Milland.  Roland  Young, 
Albert  Dekker,  Margaret  Hayes,  Cecil  Kellaway,  Ad- 
dison Richards,  Gerald  Mohr,  Edward  Norris,  Thomas 
W.  Ross,  Arthur  Loft.  Credits:  Associate  Producer. 
Fred  Kohlmar.  Directed  by  Sidney  Lanfield.  Screen- 
play by  Harry  Tugend.  Based  on  a  play  by  Leo 
Birinski.  Director  of  photography,  Charles  Lang.  Art 
direction,  Hans  Dreier  and  Robert  Usher. 

Plot:  An  English  radio  commentator  hires 
an  American  newspaper  woman  as  his  assist- 
ant in  tracking  down  international  news 
stories.  While  in  Europe,  the  newspaper 
woman's  identity  gets  mixed  with  that  of  an 
American  woman  racketeer  in  the  employ  of 
a  foreign  spy  ring.  Things  happen  thick  and 
fast,  but  all  turns  out  well. 

Comment:  Comedy  and  melodrama  are 
adroitly  blended  in  this  highly  entertaining 
film  about  foreign  agents,  and  mixed  identi- 
ties. It  starts  out  on  a  melodramatic  note, 
makes  way  for  several  laugh-provoking  sit- 
uations, then  gets  down  to  the  business  of 
being  melodramatic  again  as  it  nears  the 
climax,  still  taking  advantage  of  every  oppor- 
tunity to  insert  a  gag  here  and  there.  The 
picture  is  purely  for  adult  consumption,  for 
many  of  the  moments  tempt  laughter  by 
means  of  innuendoes  that  even  little  junior 
would  have  little  difficulty  in  deciphering. 
Vet  it's  all  in  the  spirit  of  fun,  and  should 
not  prove  offensive.  Neat  performances  are 
turned  in  by  Paulette  Goddard,  Ray  Milland, 
Roland  Young,  Albert  Dekker  and  Margaret 
Hayes.  With  the  Goddard-Milland-Young 
trio,  the  film  should  have  little  trouble  in 
enticing  patronage  wherever  it  plays.  Ex- 
ploitation gags  can  be  constructed  from  the 
title,  and  while  much  of  the  selling  can  be 
made  timely  by  tieing  up  with  current  events, 
make  sure  that  the  prime  entertainment  ele- 
ment— corned}' — is   never  overshadowed. 

Catchline:  "The  Lady  Has  Plans — so  put 
your  own  aside  and  see  this  breezy,  melo- 
dramatic laugh  hit." 


Brown's  'Honky  Tonk'  Plugs 

A  newspaper  contest  asking  readers  to  name 
Clark  Gable's  former  leading  ladies  was  one  of 
the  features  of  the  "Honky  Tonk"  campaign 
executed  by  Gil  Brown,  Irvin,  Bloomington,  111. 
Brown  also  set  up  in  the  lobby  a  series  of  steps 
leading  to  a  one-sheet  on  the  film,  using  pictures 
in  which  Gable  and  Lana  Turner  appeared  pre- 
viously, with  copy  reading :  "These  are  the  steps 
which  brought  them  together." 


VITAL  TO  NATION'S  MORALE 

Mayor  La  Guardia  of  New  York  is  among 
the  first  of  the  nation's  city  officials  to  take 
action  on  President  Roosevelt's  recommenda- 
tion that  entertainment  of  the  public  is  vital 
to  the  morale  of  the  nation.  La  Guardia,  who 
is  also  Director  of  U.  S.  Civilian  Defense, 
says  in  part:  "It  will  not  be  necessary  to 
tell  the  people  of  the  amusement  industry 
what  to  do  in  detail"  and  goes  on  to  say 
that  every  effort  should  be  used  to  prevail 
on  the  public  to  follow  their  normal  routine 
of  living. 

Why  not  get  after  your  public  officials  and 
induce  them  to  issue  a  similar  statement? 
After  you  get  it  use  every  means  at  your 
disposal  to  bring  it  to  the  attention  of  your 
customers.  It  might  even  be  possible  to  get 
the  signatures  of  other  prominent  citizens 
whose  advice  would  serve  to  influence  busi- 
ness to  such  a  document. 


Loomis  Lends  Showmanship  Touch 
To  'Feminine  Touch'  With  Success 

When  Manager  Dale  Loomis  of  the  Roxy 
Theatre,  Peru,  Ind.,  saw  "The  Feminine  Touch," 
he  liked  it  so  well  he  used  a  display  board 
12  feet  wide  and  8  feet  high  to  convey  to  the 
public  his  personal  recommendations.  The  dis- 
play also  featured  a  40x60  and  flock  of  llxl4's. 

For  another  stunt  to  build  business,  Loomis 
mounted  a  one-sheet  on  compo-board,  then  cut 
it  into  pieces,  jigsaw  fashion.  At  busy  street 
corners  a  man  attracted  large  crowds  by 
assembling  the  pieces  to  form  the  one-sheet. 

Loomis  also  made  a  tieup  with  a  local  drug- 
store whereby  a  bottle  of  perfume  was  given 
to  the  young  lady  whose  lip  impressions  regis- 
tered closest  to  that  of  Rosalind  Russell. 

All  of  these  stunts  could  be  used  on  almost 
any  picture  with  gratifying  success.  They're 
effective,  yet  practically  costless. 


Candy  Kisses  Guessing  Contest 

Hundreds  of  candy  kisses,  surrounded  by  ap- 
propriate stills  from  "Smilin'  Through,"  were 
planted  in  a  local  window  by  R.  W.  Hornick, 
Orpheum,  Connellsville,  Pa.  Guest  tickets  were 
awarded  those  guessing  nearest  the  exact  num- 
ber of  kisses  displayed. 


Awards  Pup  as  Prize 


A  local  department  store  cooperated  with 
J.  C.  Keefe,  Cambria.  Johnstown,  Pa.,  by 
awarding  a  pup  similar  to  Asta  in  "Shadow  of 
the  Thin  Man"  to  the  writer  of  the  best  letter 
on  the  topic,  "What  I'd  do  with  a  cousin  to 
Asta." 


Simons'  Display  Stops  'Em 

Manager  Harold  Simons  of  the  Palace  Theatre, 
Antigo,  Wis.,  used  this  unusually  attractive  dis- 
play on  the  20th  Century-Fox  film,  "Sun  Valley 
Serenade"  in  his  lobby.  By  means  of  a  motor  and 
pulleys,  the  skiiers  would  slide  from  the  top 
right-hand  corner  to  the  lower  left.  "Attracted 
much  attention,"  declares  Simons. 


January  17,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


LADYFO  R  A  NIGHT 


"Lady  for  a  Night"  could  well  have  been 
the  meritorious  product  of  any  major  studio. 
That  it  was  produced  by  Republic  is  an  indi- 
cation of  the  forward  strides  being  made  by 
this  company.  Its  principal  players,  Joan  Blon- 
dell,  John  Wayne,  and  Ray  Middleton  are  well 
known  to  motion  picture  audiences.  And  even 
the  supporting  cast — Philip  Merivale,  Blanche 
Yurka,  Edith  Barrett,  Leonid  Kinskey  and  The 
Hall  Johnson  Choir — consists  of  names  you've 
billed  often  enough  to  make  them  familiar  to 
your  patrons. 

It  is  a  matter  of  common  knowledge  that 
Republic  turns  out  consistently  good  entertain- 
ment for  the  great  masses  of  American  movie- 
goers. But  in  offering  you  "Lady  for  a  Night," 
officials  of  the  company  believe — and  rightfully 
so — that  they  have  a  top  production,  one  that  is 
above  their  usual  output,  and  one  that  will 
please  and  delight  audiences.  It  remains,  there- 
fore, for  you — the  exhibitor — to  get  behind  the 
picture  with  a  strong  exploitation  campaign  to 
insure  bigger  profits.  To  that  end,  the  follow- 
ing selling  suggestions  have  been  prepared : 

TITLE  IS  GOOD  SALES  ANGLE 

You  should  be  able  to  do  things  of  a  promo- 
tional nature  with  that  title.  First  of  all,  there's 
the  much-used  but  always  productive  stunt  of 
selecting  a  girl  of  meagre  means  in  your  com- 
munity and,  with  the  aid  and  cooperation  of  a 
beauty  shop,  merchants,  newspaper,  etc.,  trans- 
forming her  from  a  poor  young  girl  into  a 
Cinderella — into,  as  it  were,  a  "Lady  for  a 
Night."  Yes,  on  that  evening  she  could  be 
feted  royally. 

Be  sure  to  select  a  deserving  girl,  one 
who,  through  no  fault  of  her  own  or  her 
parents,  is  unable  to  have  the  fine  clothes 
and  good  times  that  are  the  fortunate  lot 
of  other  girls  of  her  age.  The  stores  tieing 
in  with  you  agree  to  furnish  gratis,  in  re- 
turn for  the  publicity,  all  the  necessary  ac- 
cessories to  make  the  young  lady  a  glam- 
orous personality.  In  daylight  ceremonies, 
she  can  visit  the  various  stores  to  be  out- 
fitted and  can  call  on  the  Mayor  and  other 
civic  officials  at  City  Hall.  She  can  be  the 
luncheon  guest  of  one  of  the  local  Clubs, 
such  as  the  Lions,  Rotary,  Kiwanis,  etc. 
Then — on  the  big  night,  on  the  night  when 
the  picture  opens — she  can  be  tendered  a 
dinner  at  a  prominent  hotel,  after  which  she 
is  whisked  away  in  the  Mayor's  car  to  the 
theatre,  where  the  high  city  official  and 
other  notables  participate  in  ceremonies  be- 
fore entering  for  the  performance.  With 
the  newspaper  covering  the  stunt  thoroughly 
for  stories  and  pictures,  with  all  the  co- 
operative advertising  you  should  be  able  to 
promote,  with  its  human  interest,  this  can 
easily  be  your  campaign  highlight,  if  you 
work  it  right. 

The  title  could  also  be  used  to  advantage  for 
cooperative  ads  and  special  window  displays  in 
which  stores  feature  merchandise  "that  will 
make  you  not  only  a  'Lady  for  a  Night,'  but 
a  lady  for  every  occasion,  etc." 

It  might  serve,  too,  as  the  basis  for  a 
newspaper  or  radio  contest  in  which  girls 
of  moderate  means  could  tell  what  they'd 
do  if  they  could  be  a  "Lady  for  a  Night." 
Prizes  could  be  awarded  for  the  most  origi- 
nal and  logical  replies. 

MAKE  A  BID  FOR  DANCE  FANS 

Corinne,  internationally  known  dancer,  and 
a  group  of  girls  perform  the  much-discussed 
French  Can-Can  in  one  of  the  film's  sequences. 
Joan  Blondell  is  featured  in  a  ballroom  dance 


Shell  Bri  ng  Profits  if  You 


Greet  Her  With  Showmanship 


Original  screenplay  by  Isabel  Dawn  and  Boyce  De- 
Gaw.  Based  on  a  story  by  Garrett  Fort.  Directed  by 
Leigh   Jason.     Associate   Producer,   Albert  J.  Cohen. 


with  Tito  Valdez.  You  can  choose  from  many 
stills  available  on  the  Can-Can  number,  while 
stills  153  and  158  feature  the  Blondell-Valdez 
number.  Lovers  of  the  dance  will  be  attracted 
to  your  theatre  if  you  utilize  these  stills  in 
a  special  lobby  display,  if  you  send  letters 
mentioning  the  numbers  to  all  patrons  of  the 
dance,  and  if  you  feature  the  Can-Can  girls  in 
a  large  part  of  your  advertising. 

PLANT  THE  5-DAY  SERIAL 

Most  newspapers  carry  serials  because  of 
reader  demand.  Therefore,  if  you  go  to  the 
editor  and  show  him  the  proofs  of  the  chap- 
ters on  this  picture,  it's  ten  to  one  he'll  agree 
to  run  them.  Each  chapter  is  illustrated, 
and  the  full  complement  of  five  can  be  ob- 
tained in  mat  form  in  set  No.  1-X  at  your 
Republic  exchange.  If  it  is  an  absolute  im- 
possibility to  plant  the  serial,  there  are  at 
least  two  other  things  you  can  do.  First, 
you  can  print  each  chapter  in  throwaway 
form  and  distribute  the  throwaways,  in 
proper  order,  each  day  for  five  days.  Sec- 
ond, you  can  use  parts  of  each  chapter  in 
ads  as  a  means  of  "teasing"  the  public.  Here 
is  suggested  copy  for  one  of  the  ads:  "Oh 


FROM  THE  DEEP,  ROMANTIC  SOUTH  COMES  ANOTHER 
THRILLING  DRAMA  OF  LOVE  AND  INTRIGUE! 


To  Help  You  Sell  the  Film 

Reproduced  above  is  one  of  top-notch  ad  lay- 
outs to  help  you  sell  "Lady  for  a  Night."  They're 
designed  to  make  newspaper  readers  (1)  glance, 
(2)  take  a  second  look,  (3)  study  the  illustra- 
tion and  copy  and  (4)  make  way  for  your  theatre. 


darn  it!  There  we  go  again — just  giving  you 
a  part  of  the  exciting,  rich,  colorful  and 
emotional  story  of  'Lady  for  a  Night'!  But 
you  can  turn  the  tables  on  us  next  week 
because  you'll  have  the  opportunity  to  see 
this  thrilling  drama  of  love  and  intrigue  at 
the  Blank  Theatre.  Meanwhile,  we're  going 
to  continue  teasing  you,  so  look  tomorrow 
for  some  more  excerpts  that'll  whet  your 
entertainment  appetite  still  further  for  'Lady 
for  a  Night'." 

AN  EFFECTIVE  STREET  STUNT 

There  is  a  character  in  "Lady  for  a  Night" 
who  goes  about  the  streets  of  Memphis  selling 
good-luck  charms.  With  this  as  an  incentive, 
you  could  have  one  of  your  ushers  don  ragged 
clothes  and  a  high  silk  hat,  fasten  all  sorts  of 
charms  to  his  coat,  and  carry  a  basket  of  tiny 
charms  around  the  business  district.  Attached 
to  each  charm  given  pedestrians  would  be  a 
tag  with  copy  along  these  lines :  "Accept  this 
good-luck  token  from  the  charm  peddler.  For 
a  fortune  in  entertainment,  be  sure  to  see  Joan 
Blondell  and  John  Wayne  in  'Lady  for  a 
Night'  at  the  Blank  Theatre." 

PROMOTE  FASHION  DISPLAYS 

Window  displays  always  attact  a  great  deal 
of  interest  and  build  patronage  for  your  en- 
gagement, especially  if  they  feature  feminine 
fashions,  for  feminine  fashions  capture  femi- 
nine attention,  and  when  you  get  the  women 
interested  in  "Lady  for  a  Night,"  they'll  bring 
the  men-folk  along.  So  ask  your  Republic  ex- 
change for  style  stills  on  this  picture,  then  get 
busy  arranging  your  tieups. 

THE  HERALD'S  A  KNOCKOUT 

Recently  introduced  by  another  company  on 
one  of  its  major  attractions,  the  cartoon-type 
of  herald  is  again  utilized,  this  time  to  help 
you  put  over  "Lady  for  a  Night."  It  looks 
just  like  a  comic  book,  and  like  any  comic  strip, 
won't  permit  the  reader's  attention  to  be  dis- 
tracted until  he  has  read  every  line.  We  sug- 
gest you  order  a  plentiful  supply  of  these 
heralds,  for  they  are  indeed  patron  pullers. 

FACE  POWDER  GIVEAWAY 

Here's  a  promotional  stunt  every  enter- 
prising exhibitor  will  want  to  take  advantage 
of.  As  to  the  methods — well,  that's  up  to 
you.  In  any  event,  Republic  has  made  it 
possible  for  you  to  order  several  boxes  of 
Joan  Blondell  Face  Powder  (priced  to  retail 
at  $1.10)  at  a  ridiculously  low  price  for  dis- 
tribution to  your  feminine  patrons.  You 
can't  lose  on  the  deal,  we  are  informed,  be- 
cause all  returns  are  honored.  In  our  opin- 
ion, the  best  way  to  distribute  these  cos- 
metics would  be  to  give  them  to  women  pa- 
trons attending  your  theatre  the  week  be- 
fore the  picture  opens.  A  tie-up  herald  could 
be  attached  to  each  box.  You  might  have 
girls,  attractively  clad  in  Can-Can  costumes, 
distribute  them  in  offices  or  in  the  lobby. 

USE  ATMOSPHERIC  FRONT 

You  can't  extend  yourself  on  exploitation  and 
permit  your  lobby  and  front  to  remain  stand- 
ard. Dress  them  up  in  line  with  the  bigness 
of  the  production.  Arrange  lights  and  scenic 
effects  to  represent  the  romantic  South,  using 
such  sets  as  rippling  water,  a  showboat  on  the 
river,  a  bright  new  moon,  etc.  In  the  picture 
there  is  a  mansion  which  Joan  dreams  of  enter- 
ing. Thus  your  entrance  can  depict  the  entrance 
to  this  mansion.  Your  artist  and  house  car- 
penter can  create  this  effect  for  you. 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


January  17,  1942 


A  TIMELY,  WORTHY  IDEA 

There  is  a  campaign  now  going  on  to  col- 
lect as  many  books  and  magazines  as  pos- 
sible for  our  boys  in  camp. 

Walt  Werner,  assistant  manager  of  the  Lin- 
coln Theatre,  Chicago,  believes  the  theatres 
could  help.  He  suggests  that  they  all  get 
together  and  plan  to  run  matinees  to  which 
such  articles  as  packages  of  cigarettes,  copies 
of  magazines  and  books,  etc.,  serve  as  ad- 
mission. In  this  way,  he  believes,  all  the 
things  needed  to  keep  the  soldiers  enter- 
tained in  their  spare  time  could  be  collected, 
and  such  an  act  would  reflect  credit  on  every 
theatre  participating. 

Furthermore,  he  points  out,  "they  are 
OUR  boys,  and  we  should  help  them  all  we 
can — they  are  doing  their  part — let's  do  ours." 

Who  will  be  the  first  to  act  on  Werner's 
suggestion? 


Are  Your  Patrons  Snow-Covered? 
Have  Employe  Whisk  Snow  Off 

Many  theatres  are  finding  it  advantageous 
to  station  an  employe  with  a  broom  and  whisk- 
broom  in  the  lobby  to  brush  off  patrons'  clothes. 

The  manager  of  a  Warner  theatre  in  Chicago 
asserts  that  at  first  patrons  do  not  get  the 
significance  of  the  courtesy,  "but  when  they 
have  taken  their  seats  they  find  that  because  of 
our  thoughtfulness  their  clothing  is  compara- 
tively dry  and  they  are  rid  of  the  discomfort 
of  wet  clothing." 


Razor  Blade  Sales  Were  Dull 

First  ten  men  with  beards  to  answer  a  classi- 
fied ad  were  guests  of  Manager  Addison  of  the 
Paramount,  Glens  Falls,  at  a  showing  of  "The 
Chocolate  Soldier." 


AND  NOW  ON  8th  WEEK 

AND 

STILL  PACKING  'EM  IN- 
lst  TIME  IN  CHICAGO 

90th  TIME  ON  BROADWAY,  N.  Y.  CITY 


!  If '    I  II 


ASTOR  EXCHANGES 
EVERYWHERE 


Exploitation  Scores  Hit 
Down  in  Maysville,  Ky. 

This  is  a  story  of  exploitation  in  Maysville, 
Ky.,  where  Edward  May  (we  have  no  authori- 
tative information  that  the  town  was  named 
in  his  honor)  presides  over  the  Washington  and 
Russell  theatres,  operated  by  the  Schine  cir- 
cuit. It  isn't  often  that  reports  on  picture 
promotion  emanate  from  Maysville,  but  the 
latest  dispatch  from  that  community  covers  an 
entire  range  of  selling  activities  in  one  full 
swoop. 

Just  a  few  days  before  Christmas,  May  pro- 
moted a  live  Santa  Claus  who  welcomed  chil- 
dren to  a  special  matinee  at  the  Washington. 
Each  boy  and  girl  attending  received  free 
candy,  souvenirs  and  "fun  books,"  the  latter 
being  promoted  from  the  local  store  of  the 
J.  C.  Penny  Company.  May  announced  his 
show  in  the  public  schools  in  advance  and 
from  the  stages  of  both  the  Washington  and 
Russell  theatres.  He  received  valuable  publicity 
from  the  newspapers. 

To  advertise  "Harvard,  Here  I  Come,"  he 
sent  1,035  penny  post  cards  to  all  rural  route 
box  holders  and  delivered  a  large  quantity 
house-to-house  in  town.  He  also  promoted 
stories  and  art  in  the  newspapers. 

With  the  playing  of  "It  Started  With  Eve" 
at  the  Russell  Theatre,  the  high  school  double 
quartette  was  engaged  gratis  to  appear  on  the 
stage  and,  attired  in  choir  gowns,  sing  Christ- 
mas Carols.  This  gesture,  reports  May,  was 
greatly  appreciated  by  holiday  patrons.  It  won 
readers  and  art  in  the  newspaper. 

On  behalf  of  "They  Died  With  Their  Boots 
On,"  May  plastered  the  town  with  50  three- 
sheets,  50  22x28  window  cards,  two  six-sheet 
boards,  two  four-sheet  boards,  four  three-sheet 
boards  and  10  11x14  cards.  Several  "home- 
made" displays  were  also  placed  at  prominent 
locations,  and  3-,  4-  and  6-sheets  were  used 
at  busy  street  intersections. 

The  newspaper  devoted  space  to  the  theatres' 
sale  of  Christmas  Gift  Tickets.  A  free  morn- 
ing show  for  underprivileged  children  was 
sponsored  by  the  Rotary  Club,  which  com- 
pletely decorated  the  inner  lobby  as  well  as 
other  parts  of  the  house.  Thus  May's  Christ- 
mas decorations  cost  him  nothing.  The  free 
show  not  only  resulted  in  outstanding  publicity 
for  the  Russell,  but  it  also  premoted  county- 
wide  good-will  and  focused  attention  on  Schine 
theatres. 

Great  work,  Edward  May !  Hope  we  hear 
from  you  more  frequently  in  1942  than  we 
did  in  1941. 


'Honky  Tonk'  Street  Banner 

A  giant  banner  plugging  "Honky  Tonk"  was 
hung  across  one  of  the  city's  busiest  streets  as 
a  highlight  of  the  campaign  for  the  film  put 
over  by  W.  R.  Leddy,  Orpheum,  Green  Bay. 


Selette's  Horror-able  Front 

To  get  his  patrons  in  the  right  mood  to  see  two 
independently  distributed  horror  films,  "The 
Mystery  of  Room  13"  and  "The  Terror,"  Man- 
ager Eddie  Selette  of  the  Albany  Theatre,  Al- 
bany, N.  Y.,  created  this  spinetingling  front 
with    papier-mache   skeletons    hanging  around. 


January  17,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


Flying  Fever  (Good) 

20th-Fox  (2506)  Terrytoon  No.  6  7  mins. 

A  timely  rib-tickler  with  Gandy  the  Goose 
engaged  in  learning  aviation  as  only  a  car- 
toonist could  picture  the  process.  The  se- 
quences are  ingeniously  arranged  and  show 
Gandy's  equilibrium  tests ;  efficiency  in  handling 
a  machine  gun ;  a  laugh-compelling  array  of 
experiences  in  his  first  solo  flight;  and  finally 
his  first  parachute  jump.  The  cocky  Rooster 
flight  commander  always  gets  the  worst  of 
Gandy's  attempts  to  carry  out  his,  the  com- 
mander's, several  orders.  The  subject's  timeli- 
ness lends  much  to  its  entertainment  value  as 
the  thrill,  dash  and  drama  of  aviation,  though 
humorously  presented,  fill  the  entire  footage. 
Paul  Terry  produced. 


serves  to  actually  picture  the  kind  of  subjects 
that  the  extravagant  claims  of  circus  adver- 
tising call  to  mind.'  The  Man  Eating  Lion  is 
on  hand  to  do  his  job,  and  the  lion  emerges  no 
worse  for  the  experience.  The  Giant  Ape  is 
really  gargantuan  and  such  is  true  of  the  other 
eye-filling  antics  that  go  to  make  up  this  amus- 
ing novelty.   Paul  Terry  produced. 


A  Torrid  Toreador 


(Good) 


20th-Fox  (2556)  Terrytoon  No.  6  in  Tech. 

7  mins. 

An  intrepid  American  Cat  follows  the  good 
neighbor  policy  and  falls  victim  to  the  lure  of 
the  Tropics.  Even  his  auto  goes  under  the 
spell  of  Congo  music  as  he  wheels  toward  a 
date  with  a  hip-slinging  Carmen  Miranda  Cat. 
Her  papa  insists  that  evidence  of  bravery  be 
the  price  of  necking  and  the  Cat  finds  himself 
in  a  battle  with  a  ferocious  bull  and,  after 
many  comical  experiences,  shows  that  he  can 
really  throw  the  bull  as  well  as  any  American. 
The  musical  accompaniment  is  very  good,  the 
color  excellent  and  the  story  very  well  handled. 


Evergreen  Playground  (Good) 

20th-Fox  (2303)  Sports  Review  10  mins. 

British  Columbia,  Canada's  playground  West- 
ern province,  provides  picturesque  substance 
that  takes  your  mind  entirely  away  from  the 
war.  Opening  with  a  party  of  graceful  skiers 
(nobody  fell)  flashing  down  a  rugged  moun- 
tain slope  and  sweeping  on  to  a  colorful  game 
preserve  with  intimate  shots  of  wild  life,  the 
film  moves  rapidly  to  an  Indian  encampment 
where  some  interesting  facts  about  Totem  poles 
and  their  carving  are  pictured  and  explained. 
A  lazy  ride  among  towering  cliffs  on  a  glass 
like  river  induces  a  slumberous  feeling  that 
is  pleasantly  interrupted  by  the  intrusion  of 
pretty  and  pulchritudinous  girls  in  bathing  suits 
who  offer  plenty  of  competition  to  the  angler, 
busy  landing  an  8  pound  trout,  and  even  to  the 
rainbow  that  poses  for  the  color  camera  as  a 
climax.  Truman  Talley  produced  and  Ed 
Thorgersen  talked ;  mostly  about  the  girls. 


Men  For  The  Fleet 

20th-Fox  (2204)  Adventures  of  a 
Newsreel  Cameraman  No.  4 


(Excellent) 


9  mins. 


Happy  Circus  Days 


(Amusing) 


20th-Fox  (2557)  Terrytoon  No.  7  in  Color 

7  mins. 

If  a  moral  is  intended  in  this  amusing  subject 
it  is,  undoubtedly,  "Don't  talk  too  much,"  since 
the  graphic  orations  of  a  circus  barker  cause 
him  to  lose  at  least  one  of  his  prospective 
customers  to  those  ever  competing  movies.  The 
action  is  well  handled  and  the  cartoonists  art 


Families,  relatives,  and  friends  of  the  many 
men  who  have  recently  enlisted  in  the  U.  S. 
Navy  will  find  this  an  entertaining  and  en- 
lightening chronicle  of  just  what  the  boys 
go  through  before  they  get  aboard  their  ship. 
This  is  the  kind  of  subject  that  will  well  make 
them  proud  of  those  who  went  into  this 
branch  of  the  service  and  confident  that  Uncle 
Sam  will  see  to  it  that  every  possible  comfort 
and  accommodation,  as  well  as  the  very  ulti- 


.   NEWSREEL    SYNOPSES  .  . 


(Released  Saturday,  January  17) 

PARAMOUNT  (No.  41) — Territorial  Guards  on  duty 
in  Hawaii;  New  locks  for  Panama  Canal;  U.  S.  Army 
posts  patrols  all  across  Isthmus;  'Teen  age  volunteers 
learn  war  duties;  Women  workers  replace  craftsmen  in 
Martin  bomber  plant;  Women  on  assembly  lines  at 
Fairchild  plane  plant;  American  in  Free  French  army 
comes  home  wounded;  Workmen  convert  liner  Nor- 
mandie  into  U.S.S.  Lafayette;  Billiard  tournament  in 
Chicago ;  America  girds  to  conserve  essential  materials. 
MOVIETONE  (Vol.  24,  No.  38)— Nelson  named  war 
production  chief;  Chemicals  studied;  Chicago  ware- 
house fire;  U.  S.  grows  rubber  trees  in  Miami;  Latest 
war  pictures  from  Libya;  New  draft  registration  set 
for  February  16;  Dr.  Mayer  forms  Finlay  Institute; 
Leon  Henderson ;  Hogan  wins  Los  Angeles  open  golf 
tournament;  Billiard  tournament  in  Chicago;  Fishing 
derby  at  Miami,  Fla. 

PATHE  (Vol.  13,  No.  41)— Nation  goes  on  rubber 
rationing  program;  Territorial  Guards  on  duty  in 
Hawaii;  New  draft  registration  set  for  February  16; 
Women  replace  men  in  plants;  Cargo  craft  built  in 
bathtub ;  Nelson  new  war  production  chief ;  Dog  sled 
race  in  New  Hampshire;  Billiard  tournament  in  Chi- 
cago. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  236)— How 
FBI  captured  trapped  Nazi  spies;  Nelson  new  war 
production  chief;  Price-fixer  sets  good  example;  Hawaii 
preparing  for  Japanese  invasion;  'Teen-age  girls  don 
uniforms;  Fishing  derby  at  Miami,  Fla.  (except  Bos- 
ton) ;  Hogan  wins  Los  Angeles  open  golf  tournament; 
Dog  sled  race  in  New  Hampshire  (Boston  only). 
UNIVERSAL  (Vol.  14,  No.  SO)— Nelson  new  war 
production  chief;  U.  S.  forces  on  guard  in  Hawaii; 
Malayan  battle  for  Singapore;  British  mop  up  in 
Libya;  Workmen  convert  liner  Normandie  into  U.S.S. 
Lafayette;  U.  S.  grows  rubber  trees  in  Miami;  Stu- 
dents take  to  bicycles  in   Seattle;    Dog  sled  race  in 


New  Hampshire;  Billiard  tournament  in  Chicago; 
Hogan  wins  Los  Angeles  open  golf  tournament;  Fishing 
derby  in  Miami,  Fla. 

(Released  Wednesday,  January  14) 

PARAMOUNT  (No.  40)— Capital's  defense  work- 
ers skate  on  ice-covered  Lincoln  Memorial  pool;  Bob 
Feller  takes  up  duties  at  Naval  Training  Station ; 
Fires  hit  freezing  New  York ;  Hero's  widow  aids  Red 
Cross;  Navy  studies  wrecked  Japanese  planes;  Joe 
Louis  takes  Army  physical  test;  Atlanta  movie  thea- 
tres put  Defense  Bonds  and  Stamps  on  sale  in  box- 
offices;  Broadway  theatres  join  drive;  First  pictures 
of  Britain's  Commandos  raiding  Norway. 
MOVIETONE  (Vol.  24,  No.  37) — First  pictures  of 
British  Commandos  in  spectacular  raid  on  Norway; 
New  set  of  locks  for  Panama  Canal;  Attacking  Jap- 
anese plane  is  raised  from  ocean  13  days  after  being 
shot  down ;  Navy  blimps  patrol  Eastern  shoreline ;  Joe 
Louis  takes  Army  physical  test. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  235)— First 
picture  of  British  Commandos  in  raid  on  Norway; 
New  set  of  locks  for  Panama  Canal;  Californian  in- 
vents flame-throwing  submarine ;  East  Coast  artillery 
on  constant  alert  for  enemy  raiders;  Joe  Louis  takes 
Army  physical  test. 

PATHE  (Vol.  13,  No.  40) — First  pictures  of  British 
Commandos  in  raid  on  Norway;  New  set  of  locks  for 
Panama  Canal;  Navy  blimps  on  Atlantic  patrol;  Film 
critics  make  annual  awards;  Model  flame-laying  sub- 
marine tested;  Mexico's  first  lady  treats  children; 
Joe  Louis  takes  Army  physical  test. 
UNIVERSAL  (Vol.  IS,  No.  49)— U.  S.  speeds  new 
Canal  locks;  New  England  coast  on  guard;  Navy 
begins  blimp  patrol;  Navy  salvages  Japanese  bomber; 
Californian  invents  flame-ejecting  submarine;  Japanese 
blamed  for  ban  on  tires;  First  pictures  of  British 
Commandos  in  raid  on  Norway. 


mate  in  physical  training,  is  adequately  pro- 
vided. Every  step  of  induction  and  most 
training  activities,  from  hair-cut  to  ship  assign- 
ment, is  shown  and  everybody  who  sees  it  is 
certain  to  have  their  faith  strengthened  in 
"America's  First  Line  of  Defense."  Truman 
Talley  produced  and  narration  is  by  Paul 
Douglas. 


Dutch  Guiana 


(Very  Good) 


20th-Fox  (2402)  World  Today  No.  2    10  mins. 

A  timely  subject  that  deals  thoroughly  with 
the  land  to  which  American  troops  were  re- 
cently sent  to  protect  the  ore  from  which  this 
country  obtains  some  60  per  cent  of  its  alumi- 
num. The  camera  takes  the  observer  on  an 
interesting  trip  into  the  interior  where  giant 
trees,  felled  and  handled  to  point  of  shipment 
by  manual  labor,  is  the  starting  point  of  a 
valuable  lumber  business  whose  old  fashioned 
methods  contrast  glaringly  with  the  modern 
up-to-the-minute  machinery  in  use  at  the  mines 
that  handle  the  rich  deposits  of  bauxite  ore. 
Sports  of  the  natives :  an  exciting  ride  down  a 
torrential  river  in  a  native  dugout  with  a 
native  crew ;  a  glimpse  of  the  activities  at 
the  port  city  of  Paramaribo  find  place  in  the 
footage.  Lowell  Thomas'  able  accompanying 
description  lends  a  lot  to  the  enjoyment.  Tru- 
man Talley  produced. 


New  York's  Finest  (Very  Good) 

Col.  (3903)  Panoramic  No.  3  1014  mins. 

New  York  City's  police  department  is  fully 
revealed  in  this  entertaining  reel  which  goes 
behind  the  scenes  to  show  how  these  men  guard 
the  inhabitants  of  the  great  city.  Their  train- 
ing in  shooting,  directing  traffic,  protecting 
themselves  with  fists  and  jiu-jitsu  is  shown,  as 
is  also  the  routine  of  an  emergency  call,  from 
the  policeman's  alarm  to  the  apprehension  of 
the  criminal  and  his  appearance  in  the  line-up. 
Although  Gotham's  police  department  serves  as 
a  pattern,  the  subject  should  bring  home  to 
citizens  of  other  cities  the  importance  of  their 
local  guardians.  Ernest  Chappell  is  the  com- 
mentator. 


Some  More  of  Samoa 

Col.  (3403)  Three  Stooges  No.  3 


(Silly) 

17  mins. 


For  those  who  like  silly  slapstick,  this  comedy 
should  be  enthusiastically  acclaimed.  To  others, 
it  will  prove  a  boring  and  tiresome  seventeen 
minutes.  Del  Lord  directed,  and  in  association 
with  Hugh  McCollum,  produced  the  two- 
reeler. 


Rack  'Em  Up 

Col.  (3805)  World  of  Sports  No.  5 


(Goodi 

9  mins. 


Erwin  Rudolph,  five  times  world's  pocket 
billiard  champion  and  a  pro  for  21  years,  gives 
a  few  tips  on  handling  the  cue  stick,  then  dem- 
onstrates some  tricky  shots.  While  the  sub- 
ject's appeal  will  be  strongest  for  billiard  fans, 
Rudolph's  unusual  skill  will  hold  the  attention 
of  many  patrons.  Bil  Stern  is  the  narrator. 


Red  Riding  Hood  Rides  Again  (Clever) 

Col.  (3503)  Color  Rhapsody  No.  3         7  mins. 

This  is  the  old  story  of  Little  Red  Riding 
Hood  brought  up  to  date.  Good  animation,  plus 
the  direction  of  Sid  Marcus,  makes  it  a  Techni- 
color cartoon  that  will  amuse  adults  and 
children  alike. 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


January  17,  1942 


STR  West  Coast  Offices         Guaranty  Building         6331  Hollywood  Blvd.        Hollywood,  Calif.        Telephone,  Hollywood  1390 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Goldwyn's  'Spitfire'  Finished/  Risk  in  Working  on  New 
'Thin  Man'  Story/  Chorus  Line  for  Yankee  Doodle  Dandy 

Nancy   Coleman,  who  made  her  screen  Mikhail   Rasumny,   character  actor  who 

debut  in  "King's  Row,"  will  play  the  role  in  gathered  the  critics'  praise  by  his  perform- 

"The   Gay   Sisters"  originally  assigned  to  ance  as  a  Mexican  garage  mechanic  in  "Hold 

Olivia  de  Havilland.    Assignment  of  Miss  Back  the  Dawn,"  was  loaned  by  Paramount 

Coleman  removes  her  from  the  cast  of  "Es-  to  Republic  for  a  role  in  "Yokel  Boy." 

cape  From  Crime,"  for  which  she  had  origi-   

nally  been  slated.    Irving  Rapper  directs  the  Robert  Riskin  has  been  signed  by  MGM 

Warner  Bros,  feature.  to  do  a  new  «Thin  Man»  story  for  William 

Powell  and  Myrna  Loy.    His  last  screenplay 

After  a  year's  absence  from  the  screen,  was  "Meet  John  Doe,"  written  and  produced 

youthful  Dorothy  Moore  returns  in  a  leading  in  association  with  Frank  Capra. 
role  in  RKO's  "Scattergood  at  the  Races," 
which  stars  Guy  Kibbee.    Cameras  roll  im- 
mediately  under   the   direction    of  Christy 
Cabanne. 


Lucky  Lady 


"Rock  River  Renegades,"  newest  in  Mono- 
gram's Range  Busters  series,  is  set  to  go 
into  production  this  week  under  the  direc- 
tion of  S.  Roy  Luby.  The  Western  features 
Ray  Corrigan,  John  King  and  Max  Terhune. 


Samuel  Goldwyn  was  advised  by  cable 
from  London  that  his  production,  "Spitfire," 
starring  David  Niven  and  Leslie  Howard, 
was  completed.  Howard  also  acted  as  di- 
rector. 


John  Shelton  started  work  at  20th  Century- 
Fox  playing  the  male  lead  opposite  Brenda 
Joyce  in  "Whispering  Ghosts,"  his  first  as- 
signment on  the  lot  since  signing  a  term  con- 
tract. Alfred  Werker  is  directing  the  mys- 
tery-comedy. 

Producer-Director  Gregory  La  Cava,  his 
assistant,  Dave  Todd,  and  the  unit  art  direc- 
tor, have  gone  to  Phoenix,  Arizona,  to  scout 
location  sites  for  "Sheltered  Lady,"  which 
will  star  Irene  Dunne  at  Universal.  Casting 
for  the  male  lead  and  important  supporting 
roles  will  begin  when  La  Cava  returns. 


"This  Is  How  I  Want  It  .  .  ." 

Director  Al  Rogell  shows  three  members  of  the 
cast  of  Republic's  "Sleepytime  Gal"  just  how 
he  wants  the  scene  done.  Left  to  right  are 
Judy  Canova,  Tom  Brown,  Mildred  Coles  and 
the  director. 


Fay  Bainter  was  chosen  by  Paramount  to 
play  the  title  role  in  the  picturization  of 
Alice  Hegan  Rice's  famous  novel  and  play, 
"Mrs.  Wiggs  of  the  Cabbage  Patch,"  which 
Ralph  Murphy  will  direct.  The  cast  also 
includes  Hugh  Herbert,  Carolyn  Lee,  Vera 
Vague,  Betty  Brewer,  Phillip  Terry  and 
Barbara  Britton. 


In  line  with  the  current  trend  toward  Latin 
American  subjects,  MGM  Director  Roy  Del 
Ruth  has  personally  purchased  screen  rights 
to  a  new  untitled  South  American  comedy 
by  Tomas  Maldanado,  famed  Brazilian  play- 
wright. 


"Viva  McGuiness!"  is  the  title  of  an  origi- 
nal story  just  completed  by  Lloyd  Bacon, 
Warner  Bros,  director.  Bacon  is  currently 
directing  "Shadow  of  Their  Wings"  with 
Ann  Sheridan,  Ronald  Reagan,  Dennis  Mor- 
gan and  George  Tobias. 


John  Payne  and  Betty  Grable  draw  the 
leads  in  "Strictly  Dynamite,"  forthcoming 
20th  Century-Fox  musical-comedy  which 
William  LeBaron  will  produce. 


Fred  Guiol  is  assisting  Sidney  Buchman 
in  polishing  the  script  of  the  Cary  Grant- 
Jean  Arthur-Ronald  Colman  opus,  tenta- 
tively titled,  "The  Gentlemen  Misbehave," 
which  Producer-Director  George  Stevens 
will  launch  at  Columbia  next  week. 


Albert  S.  Rogell  will  direct  Universal's 
"Butch  Minds  the  Baby,"  a  Damon  Runyon 
yarn  which  will  feature  Virginia  Bruce, 
Broderick  Crawford  and  Dick  Foran. 


Ella  Boris  leaves  her  secretarial  desk  to 
supply  the  romance  in  Harry  Sherman's  next 
"Hopalong  Cassidy"  picture,  starring  Wil- 
liam Boyd.  Miss  Boris  will  bicycle  between 
acting  and  her  keyboard  work. 


LeRoy  Prinz  and  Jack  Crosby  started 
chorus  rehearsals  for  "Yankee  Doodle 
Dandy,"  James  Cagney  starrer  at  Warner 
Bros.  It  is  the  first  time  the  Burbank  lot 
has  had  a  chorus  line  in  rehearsal  since 
"Navy  Blues."  In  addition  to  Cagney,  the 
cast  includes  Joan  Leslie,  Richard  Whorf, 
Jean  Cagney  and  Rosemary  De  Camp. 


"The  History  of  Mr.  Polly,"  published 
novel  by  H.  G.  Wells,  has  been  purchased 
by  Sol  Lesser,  executive  producer  at  RKO, 
as  a  starring  vehicle  for  Charles  Laughton. 


Donivee  Purkey,  19  year  old  Texas  girl,  just 
signed  to  a  long  term  contract  with  Paramount 
Studios,  receives  congratulations  from  Cecil  B. 
DeMille  in  whose  production  "Reap  the  Wild 
Wind,"  she  made  her  movie  debut.  Her  talent 
was  developed  while  she  was  a  student  at  Texas 
College  of  Mines,  El  Paso,  by  Mrs.  Myrtle  Ball, 
the  dramatic  coach,  who  came  to  Hollywood 
with  her. 


Hardy  Family  Director 
Renews  MGM  Contract 

George  B.  Seitz  has  signed  a  new  term  con- 
tract as  director  with  MGM.  He  has  directed 
all  but  one  of  the  Hardy  Family  pictures,  and 
at  present  is  completing  final  editing  of  "The 
Courtship  of  Andy  Hardy." 

Before  becoming  director  of  the  Hardy  pic- 
tures, Seitz  won  recognition  in  Hollywood  for 
his  megaphone  work  of  thrill -packed  Western 
films.  He  has  been  under  contract  to  MGM 
since  1933.  Seitz  also  directed  "A  Yank  on  the 
Burma  Road,"  Laraine  Day-Barry  Nelson  fea- 
ture, trade-shown  this  week. 

Two  pictures  in  this  series  directed  by  Seitz, 
"Andy  Hardy's  Private  Secretary"  and  "Life 
Begins  for  Andy  Hardy,"  were  among  the  first 
twenty-five  leading  productions  in  STR's  recent 
"Leaders"  poll. 


McCrea  for  "Triumph  Over  Pain" 
With  Sturges  At  Megaphone 

Joel  McCrea  will  star  in  "Triumph  Over 
Pain,"  the  heroic  story  of  Dr.  William  Mor- 
ton, Boston  dentist,  who  is  credited  with  the  dis- 
covery of  anaesthesia.  Preston  Sturges  will  di- 
rect the  picture,  it  was  announced  by  B.  G.  De 
Sylva,  Paramount  executive  producer. 

This  will  be  McCrea's  initial  film  under  his 
recently  signed  four-picture  pact  with  the  stu- 
dio, and  also  the  third  under  the  direction  of 
Sturges.  They  are  now  working  together  in 
"The  Palm  Beach  Story." 

Sturges  himself  and  Charles  Brackett  worked 
on  the  screen  adaptation. 


Grinde  Reports  to  Republic 

Nick  Grinde  reports  to  Republic  for  his  di- 
rectorial assignment  on  "Spoilers  of  the  North," 
scheduled  to  go  before  the  cameras  late  this 
month  with  Ray  Middleton  in  the  top  male 
role.   Armand  Schaefer  is  producing. 


January  17 ,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


HOLLYWOOD 
STUDIO 
ROUND-UP 

There  were  ten  new  pictures  put  before  the 
cameras  this  week,  the  largest  number  for 
any  one  week  since  the  beginning  of  De- 
cember: 

MONOGRAM 

ROCK  RIVER  RENEGADES— Principals:  Ray  Cor- 
rigan,  John  King,  Max  Terhune.  Director,  S.  Roy 
Luby. 


PRODUCERS 

GIRL  TROUBLE — Principals:  Neil  Hamilton,  June 
Lang,  Joyce  Compton,  Barbara  Reed.  Producer- 
Director,  B.  B.  Ray. 


RKO-RADIO 

JOURNEY  INTO  FEAR— Principals :  Joseph  Cotten, 
Dolores  Del  Rio.  Ruth  Warwick,  Everett  Sloan.  Di- 
rector, Norman  Foster. 


REPUBLIC 

DUSK  ON  THE  PAINTED  DESERT— Principals : 
Gene  Autry,  Smiley  Burnette,  Fay  McKenzie,  Edith 
Fellowes.    Director,  William  Morgan. 


20TH  CENTURY-FOX 

SECRET  AGENT  OF  JAPAN— Principals :  Lynn 
Bari,  Preston  Foster,  Noel  Madison,  Janice  Carter. 
Director,  Irving  Pichel. 

WHISPERING  WIRES— Principals:  Brenda  Joyce, 
Milton  Berle,  John  Shelton,  John  Carradine.  Director, 
Alfred  Werker. 


UNIVERSAL 

WAKE  UP  AND  DREAM— Principals :  Andrews 
Sisters,  Gloria  Jean,  Jane  Frazee,  Robert  Paige,  Leo 
Carrillo.    Director,  Edward  Cline. 

THE  SPOILERS— Principals:  Marlene  Dietrich,  Ran- 
dolph Scott,  John  Wayne,  Harry  Carey.  Director,  Ray 
Enright. 


WARNER  BROTHERS 

GAY  SISTERS  —  Principals:  Barbara  Stanwyck, 
George  Brent.    Director,  Irving  Rapper. 

SHADOW  OF  THEIR  WINGS— Principals :  Ann 
Sheridan,  Ronald  Reagan,  Dennis  Morgan,  George 
Tobias.    Director,  Lloyd  Bacon. 


O'Hara  Adapting  "Pal  Joey" 

John  O'Hara,  who  wrote  the  book  of  "Pal 
Joey,"  Broadway's  musical  comedy  hit  of  last 
season,  checked  in  at  Columbia  to  write  a  screen 
treatment  of  the  vehicle.  The  picture  will  be 
filmed  under  the  guidance  of  Harry  Joe  Brown, 
who  recently  joined  the  studio  as  a  producer. 


Reis  Megs  "Little  Pinks" 

Irving  Reis  has  been  assigned  by  RKO  to 
direct  "Little  Pinks,"  first  film  to  be  produced 
by  Damon  Runyon,  noted  magazine  writer  and 
newspaper  columnist.  Henry  Fonda  will  play 
the  stellar  role  in  the  picture  which  is  set  for 
an  early  start. 


Goldwyn  to  Make  "Swing  Shift" 

Samuel  Goldwyn  will  produce  a  modern  com- 
edy with  music  based  upon  the  activities  of  the 
hundreds  of  thousands  of  youthful  defense  work- 
ers who  toil  between  4 :00  p.m.  and  midnight. 
The  title  of  this  musical  will  be  "Swing  Shift." 

"Swing  Shift"  will  have  Dana  Andrews,  Vir- 
ginia Gilmore,  Bettye  Avery  and  Dan  Duryea 
in  important  roles  and,  in  addition,  will  feature 
outstanding  new  faces  from  all  branches  of  the 
entertainment  world. 


They  Fly  Through  the  Air 

Director  Richard  Thorpe,  now  filming  "Tar- 
zan  Against  the  World"  at  MGM,  will  use  the 
Flying  Bemans,  famous  circus  aerial  act,  in 
the  picture. 


Dialogue  Didactics 


Well,  maybe  it's  neither  didactics  or  a  lesson  in 
dialogue,  but  anyway  Director  Irving  Cummings 
and  Victor  Mature  are  finding  something  to  mull 
over  in  the  script  for  "My  Gal  Sal,"  during  the 
filming  of  the  20th  Century-Fox  production. 


Hively  Replaces  Clemens 

Illness  of  Director  William  Clemens  caused 
a  switch  in  Paramount  directorial  assignments. 
Jack  Hively,  originally  scheduled  to  direct 
"Special  Delivery,"  will  replace  Clemens  as  di- 
rector of  "The  Black  Curtain,"  in  which  Bur- 
gess Meredith  will  be  starred.  Clemens  will  be 
bedded  for  about  two  weeks. 


Green  Awaits  Assignment 

Alfred  Green  is  currently  studying  three 
scripts  submitted  to  him  by  RKO  as  possible 
future  directorial  material.  Green  recently  com- 
pleted "The  Mayor  of  44th  Street,"  co-starring 
George  Murphy  and  Anne  Shirley. 


Reed  Recovering  From  Wrist  Injury 

Philip  Reed  again  has  his  arm  out  of  a  sling 
following  recovery  from  a  wrist  injury  received 
in  a  recent  tennis  work-out. 


Added  to  "Wildcat"  Cast 

Elisha  Cook,  Jr.,  young  character  actor,  has 
been  signed  for  an  important  role  in  "Wildcat," 
Texas  oil  fields  drama  which  William  Pine 
and  William  Thomas  will  produce  with  Richard 
Arlen  in  the  lead.  Frank  McDonald  will  direct. 


"Salute  to  the  Marines"  for  Beery 

MGM  has  purchased  "Salute  to  the  Marines" 
as  a  starring  vehicle  for  Wallace  Beery,  which 
will  probably  follow  "Jackass  Mail"  on  Beery's 
schedule. 


Van  Every  Scripts  "Forty  Whacks" 

Dale  Van  Every  has  been  signed  by  Warner 
Bros,  to  write  the  screenplay  of  "Forty  Whacks," 
recently  purchased  mystery  to  star  Humphrey 
Bogart.  Filming  will  start  as  soon  as  "Escape 
From  Crime,"  Bogart's  current  starrer  is  com- 
pleted. 


Sherman  Lands  Newcomer 

William  George,  a  newcomer  from  Denver, 
Colorado,  has  been  signed  by  Producer  Harry 
Sherman  as  the  sidekick  of  William  Boyd  in 
the  Hopalong  Cassidy  series.  He  is  expected  to 
replace  Brad  King,  who  is  now  serving  in  the 
U.  S.  Army. 


WANDERING 

AROUND 
HOLLYWOOD 

uuilt  the  "QUUmen." 


Over  to  20th  Century-Fox  for  a  gander  at 
the  tar-and-feather  scene  with  Victor  Mature 
as  the  victim.  When  we  arrived,  Carole 
Landis  was  picking  the  feathers  off  Vic 
(lucky  feller),  while  Director  Irving  Cum- 
mings had  a  grin  on  his  face  as  wide  as  the 
sound  stage.  You'll  see,  and  enjoy,  this 
sequence  in  "My  Gal  Sal." 


That  party  to  signal  the  start  of  Orson 
Welles'  "Journey  Into  Fear"  reached  a  new 
high  for  uninvited  guests,  even  for  Holly- 
wood. Welles  co-authored  the  screenplay 
for  this  one  with  Joseph  Cotten,  and  will 
play  a  prominent  role  in  the  film.  This  is 
Welles'  third  production  for  RKO.  Sur- 
prised? 


Visiting  Bud  Abbott  and  Lou  Costello  on 
the  set  of  MGM's  "Rio  Rita"  was  a  treat 
we'll  not  forget  for  a  long,  long  time.  Inci- 
dently,  the  boys  are  still  as  regular  as  the 
first  day  they  hit  this  burg  .  .  .  and  if  we 
know  our  "nice  people,"  they'll  stay  that 
way.  Thanks  for  a  swell  day,  boxoffice 
champs. 


Tom  Dugan,  who  has  just  finished  playing 
Hitler  in  "To  Be  Or  Not  To  Be,"  has  been 
assigned  the  role  of  a  gunman  in  Republic's 
"Yokel  Boy."  What's  the  idea  of  casting  a 
guy  in  the  same  role  twice? 


Jimmy  Cagney  deserves  a  big  hand  for 
his  suggestion  that  owners  have  their  name- 
brand  burned  on  tires,  as  a  sure  way  to 
discourage  the  increase  in  thefts. 


For  a  sequence  in  Paramount's  "My  Fa- 
vorite Blonde,"  Bob  Hope  wears  an  outfit 
representing  a  New  York  vaudeville  actor's 
idea  of  Hollywood  sartorial  elegance.  All 
Bob  had  to  do  was  grab  one  of  Bing  Cros- 
by's everyday  outfits  .  .  .  and  he  was  dressed 
perfectly  for  the  role. 


We  wonder  when  the  studio  "blurb"  art- 
ists are  going  to  stop  sending  out  so-called 
recipes,  offered  by  their  players  who  don't 
know  the  difference  between  a  hamburger 
and  a  slice  of  limburger  cheese. 


Barthelmess  Set  for  "Spoilers" 

Richard  Barthelmess  joins  the  cast  of  Frank 
Lloyd's  Universal  production,  "The  Spoilers," 
in  which  he  will  appear  with  Marlene  Dietrich, 
Randolph  Scott,  John  Wayne  and  Margaret 
Lindsay.  The  picture  is  scheduled  to  roll  in  a 
few  days  under  the  direction  of  Ray  Enright. 
Barthelmess  recently  completed  an  important 
role  in  RKO's  "The  Mayor  of  44th  Street." 


Monogram  Signs  Boles  for  Another 

Monogram  has  signed  John  Boles  to  star  in 
"Land  of  the  Sky  Blue  Water,"  after  the 
famous  song  by  Charles  Wakefield  Cadman. 
Screenplay  has  been  written  by  Berne  Giler,  and 
the  picture  is  scheduled  for  early  production. 
Boles  recently  starred  in  "Road  to  Happiness," 
one  of  the  studio's  top  pictures  in  many  years. 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


January  17,  1942 


Dates  Shown  Are  Release  Dates 

This  department  is  primarily  intended  to  convey  im- 
portant information  regarding  product  on  which  no 
press  book  or  ad  material  are  available.  Showmen 
who  run  pictures  pre-release  will  find  it  a  valuable 
-ce.    Listings  will  appear  but  once. 


LAW  OF  THE  JUNGLE  (Mono.)  Spy. 
Principals:  Arline  Judge,  John  King,  Mantan 
Moreland,  Martin  Wilkins,  Arthur  O'Con- 
nell.  Plot:  Stranded  in  Africa,  a  former 
member  of  a  theatrical  troupe  earns  a  tem- 
porary living  by  singing  in  the  local  cafe. 
When  she  discovers  that  the  proprietor  is 
secretly  in  league  with  foreign  agents,  she 
escapes  into  the  jungle  to  seek  the  help  of 
an  American  explorer.  The  native  chief  as- 
sists them  in  disposing  of  the  trouble  makers. 
Director,  Jean  Yarbrough.    Release,  Feb.  6. 

RIO  RITA  (MGM)  Comedy- With-Music. 
Principals:  Bud  Abbott,  Lou  Costello,  Kath- 
ryn  Grayson,  John  Carroll,  Patricia  Dane. 
Plot:  A  well-known  singer  is  the  target  for 
a  group  of  fifth  columnists  who  plan  to  in- 
sert a  nation-wide  code  message  to  fellow 
saboteurs  in  his  broadcast.  However,  two 
broken  down  vaudevillians  mess  up  their 
plans  by  putting  the  singer  wise.  He  foils 
everything  by  notifying  the  Border  Patrol 
who  take  care  of  the  spies  in  their  own  way. 
Director,  S.  Sylvan  Simon. 

MAN  FROM  HEADQUARTERS  (Mono.) 
Drama.  Principals:  Frank  Albertson,  Joan 
Woodbury,  John  Maxwell,  Max  Hoffman, 
Jr.,  Robert  Kellard.  Plot:  A  reporter  who 
has  been  presented  with  an  engraved  ser- 
vice revolver  as  a  reward  for  a  dangerous 
job  well-done,  finds  himself  in  trouble.  His 
revolver  is  found  after  a  holdup  and  the 
police  are  on  his  trail.  His  managing  editor 
helps  get  the  police  to  aid  him  in  getting  the 
gang  committing  the  holdups.  Director,  Jean 
Yarbrough.    Release,  Jan.  23. 

SHIP  AHOY  (MGM)  Comedy- With-Mu- 
sic. Principals:  Eleanor  Powell,  Red  Skelton, 
Bert  Lahr,  Virginia  O'Brien,  William  Post, 
Jr.  Plot:  The  star  of  a  dance  troupe  is  made 
the  dupe  of  spies.  Unwittingly,  she  is  deliver- 
ing a  magnetic  mine  to  the  enemy  at  Manila. 
When  she  finally  realizes  she's  been  made  a 
fool  of,  she  sets  a  trap  for  the  saboteurs. 
Through  her  cleverness  and  the  bravery  of 
the  man  she  loves,  the  spies  are  caught. 
Director,  Eddie  Buzzell. 

BASHFUL  BACHELOR  (RKO)  Comedy- 
Drama.  Principals:  Chester  Lauck,  Norris 
Goff,  ZaSu  Pitts,  Louise  Currie,  Irving 
Bacon,  Oscar  O'Shea.  Plot:  Lum  and  Abner, 
owners  of  the  Jot-em-down  Store  in  Pine 
Ridge,  are  up  to  their  old  tricks  again.  This 
time  Lum  risks  Abner's  life,  so  that  he  can 
appear  a  hero  in  the  eyes  of  the  lady  he's 
courting.  However,  he  miscalculates  and 
both  of  them  narrowly  escape  death.  Direc- 
tor, Mai  St.  Clair. 

HERE  COME  THE  MARINES  (Mono.) 
Spy.  Principals:  Wallace  Ford,  Toby  Wing, 
Grant  Withers,  Sheila  Lynch,  Michael 
Doyle.  Plot:  A  lieutenant  in  the  U.  S.  Army 
Air  Corps  has  perfected  a  new  bomb  release 
for  airplanes  which  enemy  agents  are  trying 
to  steal.  They  almost  succeed  because  of  an 
unsuspecting  colonel,  but  two  mechanic  pals 
of  the  lieutenant  learn  of  their  plans  in  time 
to  capture  the  entire  gang.  Director,  Louis 
Gasnier. 

SALUTE  TO  COURAGE  (MGM)  Drama. 
Principals:  Conrad  Veidt,  Ann  Ayars,  Lud- 
wig  Stossel,  Dorothy  Tree,  Ivan  Simpson. 
Plot:  Story  of  twin  brothers;  one  a  gentle, 
cultured,  peace-loving  soul  who  believes  in 
democracy  and  the  other  a  saboteur  par  ex- 
cellence. They  quarrel  and  the  gentle  one 
kills  his  brother.  He  takes  advantage  of  the 
opportunity  to  assume  his  place  and  give  to 
the  authorities,  all  the  information  necessary 
to  capture  the  entire  ring.     He  does  this 


even  though  he  knows  it  spells  his  doom. 
Director,  Jules  Dassin. 

MRS.  MINIVER  (MGM)  Drama.  Princi- 
pals: Greer  Garson,  Walter  Pidgeon,  Dame 
May  Whitty,  Teresa  Wright,  Reginald 
Owen.  Plot:  The  human  story  of  an  average 
English  woman  in  the  middle  classes,  facing 
the  horrors  of  modern  warfare  on  the  home 
front.  Her  eldest  son  joins  the  RAF  and  his 
new  bride  is  killed  in  an  air  raid,  but  still  she 
retains  her  abiding  faith  in  the  future.  Direc- 
tor, William  Wyler. 

GIRLS'  TOWN  (Prod.)  Drama.  Principals: 

Edith  Fellows,  June  Storey,  Kenneth  Howell, 
Alice  White.  Plot:  Two  sisters  are  stranded 
in  Hollywood.  One  is  a  beauty  contest  win- 
ner trying  to  get  a  break.  When  the  contest 


 EQUIPMENT  WANTED  

PROJECTORS,  16  mm.  or  35  mm.  Give 
age,  condition,  lowest  price,  first  letter.  Box 
546,  Showmen's  Trade  Review,  1501  Broad- 
way, New  York  City. 


GOOD  used  one  sheet  chromium  frames, 
Stereoptican  Rewinds,  Curtain  15  x  26  ft.,  Car- 
pet, Outside  Speaker  Horn,  Film  splicer.  Ben 
Brinck,  West  Point,  Iowa. 


 NEW  EQUIPMENT  

BEAUTIFULLY  ENAMELLED  GLASS- 
TNE  ADMISSION  PLAQUES— 8"  x  10" 
wi'h  hoops,  lettered  any  two  prices.  ADULTS 
and  CHILDREN  including  DEFENSE  TAX. 
Absolutely  indispensable,  only  $1.49.  Immedi- 
ate Delivery.  S.O.S.  CINEMA  SUPPLY 
CORP.,  636  Eleventh  Ave.,  New  York  City. 


PRICES  WAY  DOWN— Exciter  lamps  32c; 
1000  thumb  tacks  74c;  sprocket  pullers  and  pin 
pushers  95c ;  50  slide  mats  84c ;  Big  discounts 
on  Powers  and  Simplex  parts ;  Write  for  bar- 
gain bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 


PRINTING 


THEATRE  BLOWUPS— Beautiful  hand- 
colored  displays  at  same  low  prices.  Stites 
Portrait  Co.,  Shelbyville,  Ind. 


 SOUND  EQUIPMENT  

"FILM  SALESMEN  SAY  IT'S  EQUAL 
TO  ANY,"  writes  Jim  Huckleberry,  Otterbein, 
Indiana.  "S.O.S.  SOUND  DELIVERING 
100%."  Trade  your  antiquated  outfit  now  for 
1942  Sound  System,  $282.00  up,  $2.50  weekly. 
S.O.S.  CINEMA  SUPPLY  CORP.,  636 
Eleventh  Ave.,  New  York  City. 


ALL  STANDARD  MAKES  16  mm.,  35  mm. 
Portables,  $59.50  up.  RCA,  Holmes,  Bell  & 
Howell,  Simplex,  Western  Electric,  Victor 
Animatograph,  DeVry.  Terms,  too.  S.O.S. 
CINEMA  SUPPLY  CORP.,  636  Eleventh 
Ave.,  New  York  City. 


winner  gets  a  call  to  work,  the  other  sister 
shows  up  in  her  place,  but  she  flops  before 
the  camera.  However,  the  older  sister  finally 
gets  a  chance  and  when  she  becomes  success- 
ful makes  her  sister  her  stand-in.  Director, 
Victor  Halperin. 

PRAIRIE  GUNSMOKE  (Col.)  Western. 
Principals:  Bill  Elliott,  Tex  Ritter,  Frank 
Mitchell,  Virginia  Carroll,  Tristram  Coffin. 
Plot:  Ranchers  in  the  town  are  in  the  midst 
of  a  range  war  with  gunmen  who  are  slaught- 
ering their  cattle  and  ruining  their  business. 
One  after  another  they  are  forced  to  sell 
their  land  to  the  crooked  czar  of  the  town, 
who  is  aiming  to  get  his  hands  on  a  hidden 
mine.  Bill  Elliott  and  Tex  Ritter  find  a  way 
to  dispose  of  him  and  make  the  town  safe 
for  the  ranchers.  Director,  Lambert  Hillyer. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 


BINGO  CARDS,  1000  combinations,  2  col- 
ored die-cut,  $2.00  per  thousand,  ten  thousand 
at  $1.50  per  thousand.  Also  "WINNER,"  a 
controlled  game,  $3.50  per  thousand.  Business 
Stimulator  Co.,  718  Film  Bldg.,  Cleveland,  Ohio. 


 USED  EQUIPMENT  

SOLID  ALUMINUM  ENCLOSED  RE- 
WINDERS,  AUTOMATIC  TRIPPER,  origi- 
nally $135.00.  CLOSING  OUT,  less  motor 
$24.50;  with  motor  $29.50.  S.O.S.  CINEMA 
SUPPLY  CORP.,  636  Eleventh  Ave.,  New 
York  City. 


EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 


ANNUAL  INVENTORY  SALE,  JANU- 
ARY ONLY— Soundheads,  $9.95;  Amplifiers, 
$4.95 ;  Reflector  Arcs,  $39.50 ;  1000  Watt  Spot- 
lamps,  $12.95;  Cushion  Seats,  39c;  Mazda 
Lamphouses,  $19.50.  Ask  for  lists.  S.O.S.  CIN- 
EMA SUPPLY  CORP.,  636  Eleventh  Ave., 
New  York  City. 


START  THE  YEAR  RIGHT— Strong 
lamphouses,  $65.00 ;  Operadio  double  channel 
amplifier,  perfect,  $55.00 ;  Reconditioned  guar- 
anteed Powers  mechanisms,  $54.50.  STAR 
CINEMA  SUPPLY  CO.,  440  West  45th  Street, 
New  York  City. 


COMPLETE  EQUIPMENT  FOR  SALE 
— chairs,  projection,  sound,  cooling,  all  inciden- 
tals. Perfect.  Bargain !  Gala  Theatre,  Gales- 
burg,  Illinois. 


TWO  MOTIOGRAPH  MACHINES  COM- 
PLETE with  lamps  and  sound  heads.  ,  Price 
reasonable.  LIBERTY  THEATRE,  Frank- 
lin, Kentucky. 


CLASSIFIED  ADVERTISING 


Ten  cents  per  word.    No  cuts  or  borders.    No  charge  for  name  and  address.    Five  insertions  for  the  price  of 

three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.   Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


January  17,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


ASTOR  PICTURES 


Rel. 

in  ins.  Date 

Bat  Whispers  (My-D)  C.   Morris-U.   Merkel   86  

Cock  of  the  Air  (C)  Chester  Morris    71  

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  

Framed  for  Murder  (D)  Wallace  Ford-Fuzzy  Knight  

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette  Colbert   80  

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70  

Murder  at  the  Baskervilles  Arthur  Wontner   

Palooka  (C)   Stuart  Erwin-Lune  Velez  70  

Scarface  (D)   P.  Muni-G.   Raft-A.   Dvorak  88  

Sky  Devils  (C-D)  Spencer  Tracy    88  

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn   Douglas  70  


See 
Issue  of 

.  Reissued 
.  Reissued 
.  Reissued 
.  Not  Rev. 
.  Reissued 
.  Reissued 

.  Reissued 

.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


MGM 


Current  1940-41  (Cont.) 


COLUMBIA 


Current  1940-41 


2010  Adventure  in  Washington  (D)  F  .  Herbert  Marshall-Virginia  Bruce...  84. .5/30/41  ...b5/3l/4l 

2U37  Big  Boss  ( D) A  Otto  Kruger-Gloria  Dickson   70.. 4/28/41   b5/3/4l 

2014  Biondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake  76.. 7/17/41   b7/5/4l 

2023  Ellery  Queen  and  the  ,.„„..,..  .„,.„,.. 

Perfect   Crime   ( My)  A  Ralph  Bellamy-Margaret  Lindsay...  (>3 .  .8/ 14/4 1  ...b7/l2/4l 

2025  Ellery  Queen's  Penthouse 

Mystery  (My)F   Ralph  Bellamy-Margaret  Lindsay...  08  . 3/24/41   b3/l/4l 

2034  Great  Swindle  ( A)  F  Jack  Holt-Mtjorie   Reynolds   54.  .4/10/41  ...b4/l2/4l 

2215  Hands  Across  the  Rockiest  W)  F  .  Bill  Elliott-Dub  Taylor   00. .6/10/41  ...b6/l4/4l 

2001  Here  Comes  Mr.  Jordan(FA)A. Robt.   Montgomery-Rita  Johnson  93.. 8/21/41   b8/2/4l 

2013  Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper   76. .5/8/41   b5/IO/4l 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D) A  Sally  Eilcrs-Donald  Woods   70.. 6/30/41  ...li6/28/4l 

2022  Lone  Wolf  Takes  a 

Chance   (My)F   Warren  William- June  Storey   76. 

2206  Medico  of  Painted  Spring(W)  F  .Chas.  Starrelt-Terry  Walker   59. 

2020  Naval  Academy  (D)F  Jimmy  Lydon-Fred.   Bartholomew...  67. 

2213  North  From  the  Lone  Star(W).Bill  Elliott-Dorothy  Fay   58. 

2039  Officer  and  the  Lady  (D) A  Rochelle  Hudson-Bruce  Bennett   60. 

2003  Our  Wife  (C)F  Ruth  Hussey-Melvyn  Douglas   93. 

2002  Penny  Serenade  (CD)F  Irene  Dunne-Cary  Grant   120. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty   58. 

2214  Return  of  Daniel  Boone  (W)F.Bill  Elliott-Evelyn  Young   01. 

2026  Richest  Man  in  Town  (D)  F  . . .  Frank  Craven-Edgar  Buchanan   69. 

2008  She  Knew  All  the  Answers(D)A.Franchot  Tone-Joan  Bennett   85. 

2210  Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith   62. 

2019  Sweetheartof  the  Campus(MD)  .Ruby   Keeler- Harriet  Hilliard   61. 

2011  They  Dare  Not  Love  (D) A  Martha  Scott-George  Brent   76. 

22117  Thunder  Over  the  Prairie(W)  F  . Charles  Starrett-Eileen  O'Hearn   60. 

2017  Tillie  the  Toiler  (C)F  Kay  Harris- William  Tracy   67. 

>009  Time  Out  for  Rhythm  (DM)  F .  Rudy  Vallee-Rosemary  Lane   74. 

2042  Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden   62. 

2036  Under  Age  ( D) A  .Nan  Grey-Alan  Baxter-Tom  Neal...  60. 

2040  Voice  in  the  Night  (D)  Clive  Brook-Diana  Wynyard   83. 

You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth   88. 

Current  1941-42 

3003  Bedtime  Story  (C)A  Loretta  Young-Fredric  March   85. 

3U4I  Blonde  From  Singanore(CD)  A  .  Florence  Rice-Leif  Erickson   67. 

3017  Biondie  Goes  to  College  (C) ...  Penny  Singleton-Arthur  Lake   74. 

3028  Confess^ions^f^ Boston  Chester  Morris-Harriet  Hilliard   65. .1/8/42   ... h  12/13/41 

3030  E'j|JJ1yril^1!jeR'|ngn  (Myj  Ralph  Bellamy-Margaret  Lindsay...  68..  1 1/18/41  ..b8/30/4l 

3015  Go  West,  Young  Lady(WMC)  F.Penny  Singleton-Glenn  Ford   71. 11/27/41  .hll/29/41 

(023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise   65.. 9/1 1/41   . .  ,b9/20/4l 

3039  Harvard  Here  I  Come  (C)  Maxie  Rosenbloom-Arline  Judge   64.  .12  18/41  ..a9/27/4l 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett   72..  12/1 1/41  ..alO/4/41 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63.. 8/14/41   h8/9/4l 

3009  Ladies  ill  Retirement  (D)A...lda  Lupi-no-Louis  Hayward   91. .9/18/41  ...b9/l3/4l 

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. .1/1/42   b9/27/4l 

3005  Men  in  Her  Life  (D)  A  Loretta  Young-Dean  Jagger   90  . 1 1/20  41    .bin  I8'4I 

3040  Mystery  Ship   (D)F  Lola  Lane-Paul  Kelly   63.. 9/4/41   b8/2/41 

3202  Riders  of  the  Badlands  (W)F. Charles  Starrett-Russell  Hayden   57  . 12/18/41  .bl2/20/4l 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60..  10/16/41  ..b8/30/4l 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden   59  . 11/13/41  ..a8/IO/4l 

3026  Secrets  of  the  Lone  Wolf  (My)  F.Warren  William    66. .11/13/41  .hll/22/41 

3022  Sing  For  Your  Supper  (DM)  F. Jinx  Falkenburg-"Buddy"   Rogers..  68. .12/4/41  ...1)12/6/41 

3036  Stork  Pays  Off  (C)F  Maxle  Rosenbloom-Rochelle  Hudson.  68.  .11/6/41   . . b 1 1 / 1 5/4 1 

3008  Texas     (D)F  William  Holden-Glenn  Ford   92. .10/9/41  ...b9/27/4l 

3016  Three  Girls  About  Town(CD)A  Joan  Blondell.  John  Howard   73. .10/23/41    b  10/25/4 1 

3020  Tw^a^jJa't"|n  (°cnM)F  jinx  Falkenburg-Joan  Woodbury   no  .10  2/41  ...h9/27/4l 

3203  West  of  Tombstone  (W)  Charles  Starrett-Russell   Hayden   59. .1/15/42  ...all/1/41 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck,  Henry  Fonda   97..  10/30/4 1  .1)10/18/41 


3/6/41  . 
6/26/41 
5/22/41 
3/31/41 
.7/24/41 
8/28/41 
4/24/41 
.9/18/41 
.5/7/41  . 
.6/12/41 
.5/15/41 
,7/15/41 
,6/26/41 
.4/30/41 
,7/30/41 
,8/7/41  . 
.6/20/41 
,7/10/41 
.4/26/41 
,5/20/41 
.9/25/41 


12/25/41 
10/16  41 
1/15/42 


.1)4/12/41 
.1)6/28/41 
.05/24/41 
.  ,a3/8/4l 
.1)7/19/41 
.1)8/16/41 
.b4/l9/4l 
..b9/6/4l 
.1)9/13/41 
.1)6/14/41 
.1)5/24/41 
.b7/l2/4l 
.  .1)7/5/41 
.  .1)5/3/41 
..1)8/2/41 
.  .1)8/9/41 
.  b6/7/4l 
.b6/28/4l 
.b4/26/4l 
.1)4/19/41 
.b9/27/4l 


,bl2/l3/4l 
.1)8  '30  '4  I 
. .al0/4/4l 


Coming  1941-42 


Adventures  of  Martin  Eden....G.  Ford-C.  Trevor  

Alias  Boston  Blackie  C.  Morris-Richard  Lane  

Blondie's  Blessed  Event  Penny  Singleton-Arthur  Lake  

(Former  title  "Biondie  Greets  Guest") 

Bullets  For  Bandits  Bill  Elliott-Tex  Rilter  

thornier  title   "Honor  of  the  West") 

Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon. 

Camp  Nuts   Florence  Rice-Bruce  Bennett  

Canal   Zone   Chester  Morris-John  Hubbard  

Close  Call  for  Ellery  Queen. .  .William  Gargan-Margaret  Lindsay.. 

Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Down  Rio  Grande  Way  Charles  Starrett-Russell  Hayden  ... 

Highly    Irregular  J.  Bennett-F.  Tone  

Lady  Is  Willing  (CD)  Marlene  Dietrich-Fred  MacMurray.. 

Lawless  Plainsman  (W)  Charles  Starrett-Russell  Hayden  

Man  Who  Returned  to  Life(D).John  Howard-Lucille  Fairbanks  

North  of  the  Rockies  (W)  Bill  Elliott-Tex  Ritter  

Prairie  Gunsmoke   (W)  Bill  Elliott-Tex  Ritter  

Shut  My  Big  Mouth  (C)  Joe  E.  Brown-Adele  Mara  

Two  Yanks  in  Trinidad  Pat  O'Brien-Brian  Donlevy  


.2/26/42  ...al2/6/4l 


 al2/20/4l 

.2/12/42  ...a8/23/4l 


.1/22/42 
.3/12/42 
.3/19/42 
.1/29/42 


. .all/1/41 
.  .In  Prod. 
.a!2/20/4l 
.al2/20/4l 
.all/15/41 
. . .In  Prod. 


.2/12/42 
.3/12/42 
.2/5/42  . 


.al 1/29/41 
.all/29/41 
.all/29/41 
. .a9/27/4l 


.2/19/42 
.3/26/42 


MGM 


Current  1940-41 


124  Bad  Man   (D) F  Wallace  Beery-Lionel  Barrymore   70.. 3/28/41 

141  Barnacle  Bill  (CD)F  Wallace  Beery-Virginia  Weidler   92.. 7/4/41  , 

139  Big  Store   (M-C)F  Marx  Bros.- Virginia  Grey   83.. 6/20/41 

137  Billy  the  Kid  (Tech.)  (D)F...Rob't  Taylor-Maureen  O'Sullivan...  95.  .5/30/41 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson- Walter  Pidgeon(Tech-)  98.. 7/25/41 

145  Dr. Kildare'sWedding  Day(D)F.Lew  Ayres-Lionel  Barrymore   82.. 8/22/41 

138  Getaway    (G) A  Robert  Sterling-Van  Heflin   89.. 6/13/41 

135  I'll  Wait  For  You  (D)F  Virginia  Weidler-Robt.  Sterling   75.. 5/16/41 

'46  Life  Begins  for  Andy 

Hardy  (CD)F   Mickev  Rooney-Judy  Garland  100.. 8/15/41 

134  Love  Crazy  (F)  A  Wm.  Powell-Myrna  Loy-Fay  Bainter  99.  .5/23/41 

132  Men  of  Boys  Town  (D)F   Spencer  Tracy-Mickey  Rooney  107.. 4/1 1/41 

129  Penalty.  The  (G) A  Lionel  Barrymore-Edw.  Arnold   80.. 3/14/41 

133  People  vs.  Dr.  Kildare  (D)F..Lew  Ayres-Lionel  Barrymore   77.  .5/2/41  . 

128  Rage  in  Heaven  (My)  A  Rob't  Montgomery-lngrid   Bergman.  83.. 3/7/41  . 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murphy   96.. 8/1/41  . 

142  Stars  Look  Down  (D)  Margt.  Lockwood-Michael  Redgrave.  98. .7/18/41 

140  They  Met  in  Bombay  (D)A... Clark  Gable-Rosalind  Russell   92.. 6/27/41 


.all/29/41 
.  .In  Prod. 


.03/29/41 
. .b7/5/4l 
.1)6/21/41 
.b5/3l/4l 
.b6/28/4l 
.b8/23/4l 
.b6/2l/4l 
.b5/IO/4l 


.  b8/9/4l 
.b5/l7/4l 
.D3/I5/4I 
.03/15/41 
.D5/I0/4I 
. .b3/8/4l 
.b7/26/4l 
.b7/l2/4l 
.b6/28/4l 


See 

M ins.  Date  Issue  of 

131  Washington    Melodrama  (  My)  A  ,  Frank   Morgan-Ann   Rutherford   80.. 4/18/41  ...b4/l9/4l 

148  When  Ladies  Meet  (SC)A  Joan  Crawford- Rob't  Taylor  105. .8/29/41  ...b8/30/4l 

147  Whistling  in  the  Dark(MyC)  F .  Skelton-Rutherford    78.  ~ 

136  Woman's   Face   (D)A  Joan  Crawford-Melvyn   Douglas  106. 

130  Ziegfeld   Girl   (MD)  Stewart- Garland- Lainarr- Martin  ...131. 


.8/8/41   b8/2/4l 

.5/9/41   b5/ 10/4 1 

.4/25/41  ...b4/!9/4l 


Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117. 

220  Bugle  Sounds   (D)F  Wallace  Beery- Marjorie  Main  101. 

2U8  Chi,,  date  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  102. 

213  Design  for  Scandal  (CD)A  Rosalind   Russell- Walter  Piilgeon...  84. 

203  Down  in  San  Diego  ( D) F  Dan  Dailey,  Jr.-Bonita  Granville...  73. 

201  Dr.  Jekyll  and  Mr.  Hyde(D)A. Spencer  Tracy-lngrid   Bergman  127. 

217  Dr.   Kildare's  Victory  (D)....Lew  Ayres-Linnel  Barrymore   82, 

207  Feminine  Touch   (OA  Rosalind  Russell-Don  Ameche   93. 

212  H.  M.  Pulham.  Esq.  (D)A  .  Hedy  Lainarr- Robert  Young  120. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105. 

218  Johnny   Eager   (G)A  Lana  Turner-Robert  Taylor  107. 

215  Kathleen   (D)F  Shirley  Temple-Herbert  Marshall...  84. 

202  Lady  Be  Good  (CM)F  Eleanor  Powell-Ann  Sothern  112. 

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young   81. 

219  Mr.  and  Mrs.  North  ( MyC)  F  . .  Gracie  Allen-William  Post.  Jr  67. 

2KI  Shadowofthe Thin  Man(CMy)F. William  Powell-Myrna  Loy   97 

206  Smilin'  Through  (Tech.)  (D)  F .  J.  MacDonald-Brian  Aherne  100. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81. 

211  Two  Faced  Woman   (OA  Garbo-Melvyn    Douglas   94 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson- Edward  Arnold...  94 


.Jan  h  12/6/4 1 

.Jan  bl2/20/4l 

.Nov  1)10/18/41 

.Dec  Ii 1 1 / (5/4 1 

Sept  b8/2/4l 

.Sept  b7/26/4l 

.Jan  b  12/6/41 

.Oct  b9/20/4l 

.Dec  hi  1/15/41 

.Oct  b9/20/4l 

.Jan  1)12/13/41 

.Dec  1>  1 1  / 1 5/4 1 

.Sept  07/19/41 

.Oct  b9/l3/4l 

.Jan  1)12/20/41 

.Nov  blO/25/41 

.Oct  b9/l3/4l 

.Dec  1)1  I  / 1 5/4 1 

.  Nov  1)10/25/41 

.Nov.  .1)10/18/41 


Coming  1941-42 


Along  Came  Murder  Marsha  Hunt-Van  Heflin  In  Prod. 

Born  to  Sing  (DM)  Ray   McDonald-Virginia   Weidler  all/15/41 

Courtship  of  Andy  Hardy  Mickey  Rooney- Lewis  Stone  In  Prod. 

Fingers  at  the  Window  L.  Ayres-L.   Day  .,  

I  Married  an  Angel  (O  Jeanette  MacDiuiald-Nelsoii  Eddy  all/8/41 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63. .Feb  bl/ 10/42 

Mrs.  Miniver   Greer   Garson- Walter  Pidgeon  In  Prod. 

Mokey   D.  Dailey-Donna  Reed  

Panama  Hattle  (CM)  Ann  Sothern-Dan  Dailey,  Jr  a8/30/4l 

Rio  Rita   Abbott  &   Costelln  In  Prod. 

Salute  to  Courage  Conrad  Veidt-Anu  Ayars  In  Prod. 

Ship  Ahoy   Eleanor  Powell-Red  Skelton  92  

Tarzan  Against  the  World.... J.  Weismuller- M.  O'Sullivan  

This  Time  For  Keeps  Robert  Sterlinij-Ann   Rutherford  In  Prod. 

Tortilla  Flat   Tracy-Garfield-Laniarr-Tamiroff   In  Prod. 

223  Vanishing  Virginian  (CD)..    K.  Grayson-F.  Morgan  101  .Feb  b  12/6/4! 

We  Were  Dancing  (CD)  Norma  Shearer-Melvyn  Douglas  all/1/41 

222  Woman  of  the  Year  (C)  Spencer  Tracy- Katharine  Hepburn  Feb  a  10/4/4 1 

224  Yank  on  the  Burma  Road  (D).L.  Day-B.  Nelson-K.  Luke  Feb  bl/17/42 


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg  (D)F  Gorcy-Jordan-Hall    61. 

Deadly  Game  (Spy)F  Chas.  Farrel-Juno  Lang   63. 

Driftin'  Kid  (W)F  Tom  Keene- Betty  Miles   55. 

Dynamite  Canyon  (W)  Tom  Keene-Evelyn  Finley  

Father  Steps  Out  (D) F  Frank  Albertson-Jed  Prouty   63. 

Flying  Wild   (D)  F  East  Side  Kids-Joan  Barclay   65. 

Fugitive  Valley  (W)F  Corrigan-King-Terhuiie    60. 

Gang's  All  Here  (G)  Frankie  Darro-Mantau  Moreiaud  

House  of  Mystery  (H)A  Kenneth  Kent-Judy  Kelly   62. 

Invisible  Ghost  (H)A  Bnla  Lugosi-Polly  Ann  Young   64. 

King  of  Zombies  (H)A  John  Archer-Mautau  Moreland   67. 

Murder  by  Invitation  (My)A.  .Wallace  Ford-Marian  Marsh   65. 

Pioneers,  The  (W)F  Tex  Ritter-Slim  Andrews   61. 

Redhead    (D)A  June   Lang-Johnny   Downs  I.  64. 

Riding  the  Sunset  Trail  (W)..Tom  Keene-Betty  Miles  

Roar  of  the  Press  (My)F  Jean  Parker- Wallace  Ford   72. 

Sign  of  the  Wolf  (D)F  Grace  Bradley-Louise  Beavers   69. 

Silver  Stallion  (D)  David  Sharpe-Leroy  Mason-Thunder  

Tumbledown  Ranch  in 

Arizona    (W)F  Range    Busters   60. 

Wanderers  of  the  Desert  (W)  Tom  Keene-Betty  Miles  

Wrangler's  Roost  (W)F   Range    Busters   58. 

Current  1941-42 

Arizona  Bound  (W)F   Buck  Jones-Tim  McCoy   57. 

Borrowed   Hero  (D)F  Florence  Rice-Alan  Baxter  65. 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64. 

Forbidden  Trails  (W)  Buck  Jones-Tim  McCoy  

Freckles  Comes  Home  (G) ...  Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F-.Mary  Ruth-Marian  Marsh   63. 

Gunman  From  Bodie  (W)F...  Buck  Jones-Tim  McCoy   02. 

I  Killed  That  Man  (My) A  Ricardo  Cortez,  Joan  Woodbury  70. 

Let's  Go  Collegiate  (D)F  Frankie  Darro-Jackie  Moran   62. 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn.... 

Riot  Squad  (My)A  Richard   Cromwell-Mary   Ruth   57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Saddle  Mountain  Roundup(W)  .  Range  Busters   

Snuffy  Smith,  Yard  Bird(CD).Bud   Duncan-Edgar  Kennedy  

Snooks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcey-Hnntz  Hall.  63, 

Stolen  Paradise  (D)A  Leon  Janney- Eleanor  Hunt  80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)  Range  Busters   

Tonto  Basin  Outlaws  (W)F... Range  Busters    03. 

Top  Sergeant  Mulligan  (OF.. Nat  Pendleton-Carol   Hughes   69. 

Underground  Rustlers  (W).... Range  Busters   

Zis  Boom  Bah  (DM )  F  Peter  Lind  Hayes-Grace  Hayes  02. 


.8/1/41  . 

.8/8/41  . 

.9/26/41 

.8/8/41  . 

.7/19/41 

.3/10/41 

.7/30/41 

.0/11/41 

.5/7/41  . 

.4/25/41 

.5/14/41 

.6/30/41 

.5/10/41 

.5/21/41 

.111/31/41 

.4/38/41 

.3/25/41 

.5/28/41 

.4/20/41 
.0/25/41 
.6/4/41  . 


.7/19/41 
. 12/5/41 
1 1/21/41 
12/26/41 
1/2/42  . 
9/5/41  ., 
9/19/41  . 
1 1 / 1 4/4  I 
9/12/41  , 
12/5/41 
12/19/41 
1/9/42  .. 
8/29/41  . 
1/16/41  . 
10/24/41 
10/31/41 

1/9/42  . 
10/10/41 
10/17/41 
11/21/41 
1 1/7/4 1 


.  .1)8/2/41 
. .b8/9/4l 
..9/27/41 
.87/19/41 
. .08/2/41 
. .b3/l/4l 
.1)9/20/41 
.B5/I7/4I 
.b5/3l/4l 
.b4/ 19/41 
.1)5/17/41 
.  .1)7/5/41 
.  .1)5/3/41 
,b5/l7/4l 
.a!)  27/41 
,b4/26/4l 
.b3/22/4l 
.85/10/41 

. .05/3/41 
.a6/l4/4l 
.D7/I9/4I 


. -b7/26/4l 
. -b I2/G/41 
.1)11/15/41 
.a  1 1/29/41 
.al 1/22/41 
.  .1)9/13/41 
.1)10/18/41 

.1)1 1/8/41 
. .b9/20/4l 
.al 1/22/41 
. .  12/20/41 
. . b I / 1 0/42 
, . .a8/9/4l 
. .812/6/41 
.1)10  11/41 

1)12/21/40 


.1)11/29/41 
.1)11/1/41 
..bl/17/42 
bl I   I '41 


Coming  1941-42 


.1/30/42 


Below  the  Border  (W)  Buck  Jones-Tim  McCoy  

Here  Come  the  Marines  Wallace   Ford-Toby  Wing  

Law  of  the  Jungle  Arline  Judge-John   King  2/6/42 

Man  From   Headquarters  Frank  Albertson-Joan  Woodbury  1/23/42 

Mr.   Wise  Guy  East  Side  Kids  2/20/42 

Rock  River  Renegades  (W)... Range  Busters   2/27/42 

Western   Mail   (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  


. .In  Prod. 
. .  In  Prod. 

.In  Prod. 
. . In  Prod. 

. In  Prod. 

.In  Prod. 
. . lu  Prod. 


PARAMOUNT 


Current  1940-41 


-11)38  Aloma  of  the  South  Seas  (D)F. Dorothy  Lamour-Jon  Hall  (Tech.). 

4053  Border  Vigilantes  (W)F  Bill  Boyd-Russell  Hayden  

4032  Caught  in  the  Draft  (OF  Bob  Hope-Dorothy  Lamour  

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker  

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor  , 

4052  In  Old  Colorado  (W)F  Wm.  Boyd-Russell  Hayden  

4028  I  Wanted  Wings  (D)F  Brian  Donlevy-Ray  Milland  

4035  Kiss  the  Bofs  Goodbye  (CM)  F  .  D.  Ameche-M.  Martin-O.  Levant.. 

4022  Lady  Eve  (D)F  Barbara  Stanwyck- Henry  Fonda.... 

4023  Las  Vegas  Nights  (Mu-C)F. .  .Phil  Regan-Bert  Wheeler- fw«ev 

4029  One  Night  in  Lisbon  (OA  Madeleine  Carroll-Fred  MacMurray, 

4031  Parson  of  Panamint  (D)F  Charles  Ruggles- Ellen  Drew  


77. 

.8/29/41 

. .b8/30/4l 

60. 

.4/18/41  . 

...D4/5/4I 

81  . 

.7/4/41  .. 

. .05/31/41 

70. 

. 8/29/41  . 

. .b8/23/4l 

66. 

.7/18/41  . 

. .b7/l9/4l 

66. 

.3/14/41  . 

...b3/l/4l 

130 

.5/30/41  . 

. .b3/29'4l 

85. 

.8/1/41  .. 

. .b6/28/4l 

97. 

.3/21/41  . 

...b3/l/4l 

89. 

.3 '28/41  . 

..b3/22/4l 

95. 

.6/13/41  . 

. .b5/IO/4l 

R4. 

.8/22/41  . 

. .b6/2l/4l 

ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


January  17 ,  1942 


PARAMOUNT 


Current  1940-41  (Cont.) 


Mins, 

4054  Pirates  on  Horseback  (W)F...Wm.  Boyd-Russell  Hayden   69.. 

4026  Power  Dive  (D)F  Richard  Arlen-Jean  Parker   68.. 

4027  Reaching  for  the  Sun  (eD)A.Joel  McCrea. Ellen   Drew   88.. 

4025  Road  to  Zanzibar  (CM)F  Crosby- Lamour- Hope    90.. 

4024  Round-Up  (W)F   Richard  Dix-Patricia  Morison   90.. 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91.. 
4021  There's  Magic  in  Music  (Mu) F.Allan  Jones-Susanna  Foster   80.. 

(Reviewed  as  "Hard  Boiled  Canary") 
4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson   62.. 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78.. 

4036  World  Premiere  (C)A  John  Barrymore- Frances  Farmer  70.. 


Rel. 

Date 
5/23/41 
4/25/41 
5/2/41  . 
4/11/41 
4/4/41  . 
7/25/41 
5/16/41 

6/20/41 
8/8/41  . 
8/15/41 


Current  1941-42 


Block 
No. 

2  Among  the  Living  (H)A  Albert  Dekker-Susan  Hayward. 

2  Birth  of  the  Blues  (M)F  Bing   Crosby-Mary  Martin  

1  Buy  Me  That  town  (OA  Lloyd   Nolan-Constance  Moore. 

2  Glamour  Boy  (OF  Susanna  Foster-Jackie  Cooper. 


.. '68. 
. .  84. 
. .  70. 
..80. 
..115. 


Hold  Back  the  Dawn  (D)F  Chas.  Boyer-Olivia  de  Havilland 

I  Henry  Aldrich   

for  President  (OF  Jimmy  Lydon-Mary  Anderson  70. 

Louisiana  Purchase  (MC)  Bob   Hope- Victor  Moore   (Tech.)...  98. 

1  New  York  Town  (CD)A  Mary  Martin-Fred  MacMurray  75. 

2  Night  of  Jan.  16th  (My)  F  Ellen  Drew-Robt.  Preston  79. 

1  Nullum)  But  (he  Truth  (C)  Bob  Hnpe-Paulette  Goddard  90. 

W-l  Outlaws  of  the  Desert  (W)F...Wm.  Boyd-Brad  King   66. 

W-l  Riders  of  the  Timberline( W) F . Bill  Boyd-Brad  King-Andy  Clyde..  59. 
W-l  Secret  of  the  Wastelands(W)F.Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  94. 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde...  63. 

W-l  Twilight  on  the  Trail  (W)F...Bill  Boyd-Brad  King-A.  Clyde  58. 


12/19/41 
1 1/7/41  . 
10/3/41  . 
12/5/41  . 
9/26/41  . 

10/24/31 
1/1/42  .. 
10/31/41 
11/28/41 
10/10/41 


11/21/41 


Set 

Issue  of 
. .b5/24/4l 
..b4/l2/4l 
..b4/l2/4l 
. .b3/l5/4l 
..b3/l5/4l 
. .b6/2l/4l 
...b3/l/4l 

..b6/l4/4l 
...b8/2/4l 
..b8/23/4l 


. . ,b9/6/4l 
...b9/6/4l 
...b8/2/4l 
...b9/6/4l 
...b8/2/4l 

...b8/2/4l 
.bll/29/41 
...b8/2/4l 
...b9/6/4l 
.  .  .b8  '2/41 
. .b9/27/4l 
..b9/27/4l 
..b9/27/4l 
..  .bO/6/41 
.  .1)9/27/41 
..b9/27/4l 


RKO-RADIO 


Mins 


Rel. 
.  Date 


S«» 

Issue  ef 


Coming  1941-42 

American  Empire   Richard  Dix-Preston  Foster  In  Prod. 

Bad  Men  of  Arizona  (W)  Richard  Dix-Frances  Gifford  alO/4/41 

(Former  title  "Tombstone") 

3  Bahama  Passage  (Tech.)  (D)  A  .Madeleine  Carroll-Stirling  Hayden..  81  b  12/ 13/4 1 

Beyond  the  Blue  Horizon  Dorolhy  Lamour- Richard  Denning   a8/!6/4l 

(Former  title  "Malaya") 
Dr.  Broadway  (D)  Macdouald  Carey-Jean  Phillips  all/29/41 

4  Fleet's   In   (MC)  Dorothy  Lamour- William  Holden  all 'I '41 

4  Fly  by  Night  (D)  Richard  Carlson-Nancy  Kelly  a8/30/4l 

Great  Man's  Lady  (D)  Barbara  Stanwyck-Joel  McCrea  a3/22/4l 

(Former  title  "Pioneer  Woman") 

Henry  and  Dizzy  (C)  Jimmy  Lydon-Charles  Smith  a9/27/4l 

I  Live  on  Danger  Chester  Morris-Jean  Parker  In  Prod. 

Irving  Berlin's  Holiday  Inn... Bing  Crosby-Fred  Astaire  al/3/42 

4  Lady  Has  Plans  (C)  Paulette  Goddard-Ray  Milland  a  10  '  1 1/41 

Mr.  anil  Mrs.  Cmjat  Ray  M i Hand  Betty  Field  al2/27/4l 

3  Mr.  Bug  Goes  to  Town  (FA)F.Tech.  Cartoon  Feature  78  bl2/6/4l 

My  Favorite  Blonde  (C-D)...Bob  Hope-Madeleine  Carroll  al2/6/4l 

Night  in  New  Orleans  (My) ...  Preston  Foster-Albert  Dekker  a  1 0/ 1 1/41 

(Former  title  •■Morning  Atler"') 
3  No  Hands  on  the  Clock(My)  F  Chester  Morris-Jean  Parker  75  bl2/l3/4l 

Out  of  the  Frying  Pan  William  Holden-Susan  Hayward  al2/20/4l 

3  Pacific  Blackout  (D)F  Robert  Preston- Martha  O'Driscoll. . .  76  b  12/6/41 

(Reviewed  as  "Midnight  Angel") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  al/3/42 

Reap  the  Wild  Wind  (D)  Ray  Milland-John  Wayne  (Tech.)  a7/5/4l 

4  Remarkable  Andrew  William  Holden-Brian  Donlevy  a7/26/4l 

3  Sullivan's  Travels  (CD)A  Joel  McCrea-Veronica  Lake  91  b 1 2/6/4 1 

Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  a8/9/4l 

Take  a  Letter  Darling  Rosalind   Russell-Fred  MacMurray  In  Prod. 

This  Gun  for  Hire  (D)  Veronica  Lake-Robert  Preston  all/29/41 

4  Torpedo  Boat  (D)  Richard  Arlen-Jean  Parker  all'22'41 

True  to  the  Army  (C)  Judy  Canova-Allan  Jones-Ann  Miller  a  1 2/20/4 1 


PRODUCERS  RELEASING  CO.  1940-41 

162  Billy  the  Kid  in  Santa  Fe  (W).Bob  Steele-Marin  Fais-St.  John... 
161  Billy  the  Kid's  Fighting 

Pals   (W)F   Bob  Steele    62 

116  Blonde  Comet  (D)  Robert  Kent-Virginia  Vale  67 

111  Criminals  Within   (My)A  Eric  Linden-Ann  Doran  70 

115  Dangerous  Lady  (My)F  Neil  Hamilton-June  Storey  66 

113  Desperate  Cargo  ( D ) A  Ralph  Byrd-Carol  Hughes   69 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore  61 

109  Emergency  Landing  (Spy)  F. .  .Carol   Hughes    79 

108  Federal  Fugitives  (Spy)F  Neil  Hamilton-Doris  Day   66 

124  Gambling  Daughters  (D) A  Cecilia  Parker-Roger  Pryor  67 

126  Jungle  Man  ( D)  F  Buster   Crabbe-Sheila    Darcy  63 

167  Lone  Rider  Ambushed  (W)F.  Geo.  Houston- Al  St.  John   67 

168  Lone  Rider  Fights  Back  (W).. George  Houston- Al  St.  John   64 

166  Lone  Rider  in  Frontier  Fury.. Geo.  Houston-AI  SI.  John   62 

165  Lone  Rider  in  Ghost  Town(W)F. Geo.  Houston-Alaine  Brandes   64 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66 

155  Outlaws  of  the  Rio 

Grande  (W)F   Tim  McCoy   55 

123  Paper  Bullets  ( D ) A  Joan  Woodbury-Jack  LaRue  72 

125  Req'lar    Fellers    (D)F   Billy  Lee-'Alfalfa'  Switzer  65 

110  South  of  Panama  (Spy)F  Roger  Pryor- Virginia  Vale  68 

156  Texas  Marshal  (W)  Tim  McCoy- Kay  Leslie  62 

1941-42 


66. .7/11/41  ...a7/!9/4l 


.4/18/41 

.  12/26/41 
.6/27/41 
.9  12 '41 
.7/4/41  . 
.6/27/41 
.5/23/41 
.3/28/41 
.8/1/41  . 
.  I0't0/4I 
.8/29/41 
. 1 1/7/41 
.8/8/41  . 
.5/16/41 
.10/31/41 

.3/7/41  . 
.6/13/41 
.8/15/41 
.5/2/41  . 
.6/13/41 


. .b4/ 12/41 
.al 1/22/41 
..b8/l6/4l 
h  1 1)  II  4  1 
..blO/4/41 
. .b8/l6/4l 
. .b7/l2/4l 
. .b5/24/4l 
..b9/l3/4l 
.bin/ it/41 
. .hi  1/1/41 
.bl2/27/4l 
. .a7/26/4l 
. . b5/ 17/4 1 
..blO/4/41 


. ..b3/l/4l 
. .bG/ 14/41 
.  .1)8 '30/4  I 
. .b4/26/4l 
. .35/17/41 


12/12/41 
10/24/41 
2/27/42 
2/13/42  . 
I /23/42 
3/13/42 


. b 12/27/4 1 
..bll/l/41 

'.'bi/l'7/42 
. .al2/6/4l 
.  .In  Prod. 


258  Billy  the  Kid's  Round-Up(W)  Buster  Crabbe-AI  St.  John  58. 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John  64. 

259  Billy  the  Kid  Trapped  (W)...B.  Crabbe-A.  St.  John  

207  Broadway  Big  Shot  (CD)A  Ralph   Byrd-Virginia  Vale  63.. 

206  Duke  of  the  Navy  (D)  Ralph  Byrd-Veda  Ann  Borg  

202  Girls  Town   Edith   Fellows-June  Storey  

Girl  Trouble   Neil  Hamilton-June  Lang  

205  Hard   Guy   (G)  A  Jack  La  Rue-Mary  Healy  68. .  10/17/41    .hi 0/25/4 1 

215  Law  of  the  Timber  (D)  Marjorie   Reynolds-Monte  Blue          63..  12/19/41   . b  12/27/4 1 

263  Lone  Rider  and  the  Bandit(W). George  Houston-AI  St.  John   55.  .1/16/42  ...al2/6/4l 

213  Miracle  Kid  (D)  Tom  Neal-Carol  Hughes-Vicki  Lester  69 . .  1 1 / 14/41  ..al0/4/4l 

252  Raiders  of  the  West  (W)  Bill   (Radio)   Boyd-Art  Davis  2/20/42  ..al2/l3/4l 

230  Swamp  Woman   Ann  Corlo-Jack  La  Rue   68..  12/5/41  ..alO/ll/41 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis   60. .1/2/42  ...all/22/41 

914  Today  I  Hang  (D)  Walter  Woolf  King-Mona  Barrie  1/30/42  .  .a!2/l3/4l 


Current  1941-42 


106.. 10/17/41  ..D7/I9/4I 


.1/9/42  .. 
. 10/10/41 
.9/5/41  .. 
. I / I 6/42  . 
. 12/12/41 
.10/31/41 
.19/3/41  . 
.10/24/41 
.9/26/41  . 
.11/21/41 
.11/28/41 
.9/12/41  . 
.  12/26/41 
.11/14/41 
.11/7/41  . 
.12/12/41 


Block 
No. 

I  All  That  Money  Can  Buy  ( D )  A  Anne  Shirley-Walter  Huston 
(Reviewed  as  "Here  Is  a  Man'') 

Ball  of  Fire  (OA  Barbara  Stanwyck-Gary  Cooper  Ill 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60 

I  Citizen  Kane  (D)  A  Orson  Welles- Dorothy  Comingore. . .  120 

3  Date  With  the  Falcon(MyC) F .George  Sanders-Wendy  Barrie   63 

W-l  Dude  Cowboy  (W)F  Tim   Holt-Marjorie  Reynolds  59 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)  64 

1  Father  Takes  a  Wife  (OA  Adolphe  Menjou-Gloria  Swanson  79 

2  Gay  Falcon  (My) A  George  Sanders-Wendy  Barrie  66 

1  Lady  Scarface  (D)F  Dennis  0'  Keefe- Frances  Neal   66 

2  Look  Who's  Laughing  (OF. .  .Bergen  &  McCarthy   79 

2  Mexican  Spitfire's  Baby  (OF..  Leon  Errol-Lupe  Velez-Zasu  Pitts..  70 

1  Parachute  Battalion  (D)F  Robert  Preston-Nancy  Kelly  75 

3  Playmates  (CM)F   K.  Kyser-J.  Barrymore-Lupe  Velez.  96 

2  Suspicion    (D) A  Cary  Grant-Joan  Fontaine  99 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67 

3  Weekend  for  Three  (C)A  Dennis  0' Keefe- Jane  Wyatt   66 

Coming  1941-42 

Bambi   Disney  Cartoon  Feature  

5  Bashful    Bachelor  Lum  'n'  Abner  3/20/42 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edntund  Lowe  67.. 2/13/42 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/10/42 

6  Falcon  Takes  Over  George  Sanders- Allen  Jenkins  5/1/42  . 

Fantasia  (FA)F   Technicolor  Cartoon    85.. 4/3/42  . 

3  Four  Jacks  and  a  Jill  (CM)F..Anne  Shirley-Ray  Bolger  6H. .  1/23/42 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  91.. 2/20/42 

Journey  Into  Fear  Joseph  Cotten- Dolores  del  Rio  

W-2  Land  of  the  Open  Range  (W)F.Tim  Holt-Ray  Whitley   60.. 4/10/42 

5  Magnificent  Ambersons  J.   Cotten- Dolores  Costello-T.   Holt  3/13/42 

5  Mayor  of  44th  Street  (G)  George  Murphy-Anne  Shirley  4/10/42 

4  Mexican  Spitfire  at  Sea  (C)...Lii|ie  Velez-Leon  Errul   73.. 3/6/42  . 

6  My  Favorite  Spy  Kay  Kyser-Ellen  Drew  5/8/42 

3  Obliging  Young  Lady  (Or... Joan  Carroll- Edmond  O'Brien   80..  1/30/42 

Powder  Town   Victor  McLaglen-Edmond  O'Brien  4/17/42 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whilley   60.. 2/13/42 

4  Sing  Your  Worries  Away(CM )  .  Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71.  .2/27/42 

5  Syncopation   (DM)  Adolphe  Menjim- la.  kie  Cooper  3/27/42 

W-2  Thundering  Hoofs  (W)F  Tim  Holt-Ray  Whitley   60.. 8/10/42 

6  Turtles  of  Tahiti  (D)  Charles  Laughton-Jon  Hall  4/24/41 

4  Valley  of  the  Sun  (D)  James  Craig-Lucille  Ball   80  . 2 '6/42  . 


. .bl2/6/4l 
. ..b9/6/4l 
. .b4/ 12/41 
..bll/8/41 
...b9/6/4l 
•blO/4/41 
.  .b7'l9/4l 
. ,b9/20/4l 
.b7/26/4l 
, .b9/20/4l 
. .b9/6/4l 
.b7/l9/4l 
.1)1  I  8  Ml 
.b9/20/4l 
, ,b9/20/4l 
.blO/25/41 


.In  Prod. 


..bl/10/42 
.bl2/l3/4l 
..al2/6/4l 
.bl 1/16/40 
..bll/8/41 
..bl/10/42 


REPUBLIC 


Current  1940-41 


16  AngelsWithBrokenWings(CD)F.Binnie  Barnes-Gilbert  Roland   72.. 5/27/41  . 

45  Back  in  the  Saddle  (MW)F...Gene  Autry-Smiley  Burnette   73.. 3/14/41  . 

58  Bad  Man  of  Deadweod  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes...  61. .9/5/41  . 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes   58.. 7/24/41 

15  Country  Fair  (CM)F  Eddie  Foy,  Jr. -June  Clyde  74.. 5/5/41 

77  Desert  Bandit  (W)F  Don  Barry-Lynn  Merrick   56.  .5/24/41  . 

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice   65.  8/27/41 

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette   78. .10  15/41 

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers    56  7/10/41 

22  Gay  Vagabond.  The  (CD)F  Ruth   Donnelly-Roscoe  Karns  66. .5/12/41  . 

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna   88.. 8/20/41 

55  In  Old  Cheyenne  (W)F  Roy  Rogers-G.  "Gabby"  Hayes   58.. 3/28/41  . 

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick   57.. 6/24/41  . 

14  Lady  From  Louisiana  (PD)A..Ona  Munson-John  Wayne   83.  4/22/41 

12  Mr.  District  Attorney  (CD)  F  ..  Dennis  0' Keefe-Peter  Lorre   69.. 3/26/41  . 

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  58. .6/20/41  . 

66  Pals  of  the  Pecos  (W)F  Three  Mesquiteers    56. .4/8/41  .. 

23  Poison   Pen   (D) A  Flora  Robson-Rob't  Newton   66  . 6/30/41  . 

3  Puddin'   Head  (OF  Judy  Canova-Francis  Lederer   80.. 6/25/41  . 

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle   57. .7/31/41  . 

13  Rookies  on  Parade  (CM)F  Bob  Crosby-Ruth  Terry   69.  .4/17/41  . 

87  Saddlemates  (W)F   Three  Mesquiteers    56.. 5/26/41  . 

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gabby"  Hayes.  56. .5/7/41 

46  Singing  Hill,  The  (MW)F  Gene  Autry-Smiley  Burnette   75.. 4/26/41  . 

2  Sis  Hopkins  (CM)F  Judy  Canova-Bob  Crosby  98.. 4/12/41  . 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  65.. 7/15/41  . 

76  Two-Gun  Sheriff  (W)F  Don  "Red"  Barry-Lynn  Merrick  56.. 4/10/41  . 

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette   64.. 8/25/41  . 

Current  1941-42 

171  Apache  Kid  (W)F  Don  "Red"  Barry-Lynn  Merrick  56.. 9/12/41  . 

174  Arizona  Terrors   (W)  Don  "Red"  Barrv-Lyun  Merrick...  56  . 1/6/42  .. 

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick   56. .9/29/41 

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massen...  70..  1 1 '10/41 

162  Gauchos  of  Eldorado  (W)  F ..  .Tom  Tyler-Bob  Steele   56.  .10/24/41 

108  Hurricane  Smith   (D)F  Ray  Middleton-Jane  Wyatt   69.  .7/20/41 

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  56. .10  I7'4|' 

101  Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne   87..  1/5/42  .. 

153  Man  From  Cheyenne  (W)  Roy  Rogers-George  "Gabby"  Hayes.  60. .1/16/42  . 

110  Mercy  Island  (D)A  Ray  Middleton-Gloria  Dickson  72..  1(1  III  41 

173  Missouri   Outlaw   (W)F  Don  Red  Barry.  Lynn  Merrick   58  . 1 1/25/41 

107  Mountain   Moonlight   (C)F  Weaver  Bros.  &  Elviry  68.  .7/12/41  . 

112  Mr.  District  Attorney  in 

the  Carter  Case   James  Ellison-Virginia  Gilmore  68..  12/18/41 

161  Outlaws  of  Cherokee  Trail (W)F  Three  Mesquiteers    56  9/10/41 

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker   76. .8/29/41  '. 

121  Public  Enemies  (D)  Philip  Terry- Wendy  Barrie   66..  10/30/41 

152  Red  River  Valley  (W)F  Roy   Rogers-Sally  Payne   63. .12/12/41 

109  Sailors  en  Leave  (OA  William   Lundigan-Shirley  Ross  71. .9/30/41 

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  64..  11/12/41 

113  Tuxedo  Junction   (OF  Weaver  Bros.  &  Elviry   71.  .12/4/41 

163  West  of  Cimarron  (W)  Three  Mesquiteers    55..  12/15/41 


1)12  13  41 
.al2/27/4l 
..al2/6/4l 
..bl/10/42 
. . . In  Prod. 
. .bl 1/8/41 
.al2/20/4l 
. .  b9/6/4l 
.  .bl/10/42 
.al 1/29/41 
.bl2/l3/4l 
.al2/l3/4l 
. .bl/10/42 


. ..b6/7/4l 
. .03/15/41 
..  .1)9  6/41 
...b8/2/4l 
. .b5/l7/4l 
..b5/3l/4l 
.b9/l3/4l 
.1)1(1  18/41 
. .b7/l9/4l 
,.b5/24/4l 
.08/16/41 
.  .1)4/12/41 
. .b6/28/4l 
,..b5/3/4l 
. .b4/5/4l 
.1)0/21/41 
.04/26/41 
,..b7/5/4l 
.b6/28/4l 
. ,b8/9/4l 
. .b5/3/4l 
,.b6/l4/4l 
.1)5/10/41 
. .b5/3/4l 
.bt/ 12/41 
. .b8/2/4l 
.1)4/26/41 
.b8/30/4l 


Coming  1941-42 


164  Code  of  the  Outlaw  (W)  The  Three  Mesquiteers  

144  Cowboy  Serenade   (W)  Gene  Autry-Smiley  Burnette  

Dusk  on  the  Painted 

Desert  (W)   Gene  Autry-Smiley  Burnette  

122  Pardon   My  Stripes  Bill  Henry-Sheila  Ryan  

Sleepytime  Gal   Judy  Canova-Ruth  Terry  

154  South  of  Santa  Fe  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes. 

114  Tragedy  at  Midnight  John  Howard-Margaret  Lindsay... 

Yokel  Boy   Betty  Keane-Ed.  Foy,  Jr  


.1/30/42 
. 1/22/42 


.  .1)9/27/41 
..bl/10/42 
..blO/4/41 
Ml  15/41 
.1)10/25/41 
..07/19/41 

.1)111   III  41 

. ..bl/3/42 
..bl/17/42 
.1)10  11/41 
.1)1  I  '22/41 
.07/19/41 

bl2/27/4l 
. .b9/20/4l 
. ..b9/6/4l 
..bll/l/41 
.bl2/!3/4l 
.1)10/4/41 
bl I /I5/4I 
. .bl2/6/4l 
.b 12/20/41 


.al2/27/4l 
.al2/20/4l 


.1/26/42 


.2/20/42 
.2/2/42  . 


.al2/20/4l 
.  .al/10/42 
.  .al/10/42 
.al2/20/4l 
. . In  Prod. 


RKO-RADIO 


Current  1940-41 


185  Cyclone  on  Horseback  (W)  Tim  Holt-Marjorie  Reynolds   60.. 6/13/41  ...a5/IO/4l 

122  Devil  and  Miss  Jones  (D)F...Jean  Arthur-Chas.  Coburn  92.. 4/1 1/41   b4/5/4l 

119  Footliglil  Fever  (C)F  Alan  Mowbray-Donald  McBride   67. .3/21/41   b4/5/4l 

166  Frank  Buck's  Jungle  Cavalcade. Frank  Buck    77.  .6/27/41  ...D7/I9/4I 

120  Girl,  A  Guy  and  A  Gob  (OF. Geo.  Murphy-Lucille  Ball  91. .3/14/41   b3/l/4l 

129  Hurry,  Charlie.  Hurry  (C)F...Leon  Errol-Mildred  Coles   65.  .7/25/41  ...b7/l2/4l 

175  Little  Foxes  (D)A  Bette  Davis-Herbert  Marshall  1 16.. 8/29/41  ...b8/l6/4l 

124  Melody  for  Three  (D)F  Jean  Hersholt-Fay  Wray   67.. 3/28/41   b3/8/4l 

135  My  Life  With  Caroline  (C) . . .  Ronald  Colman-Anna  Lee  81.  .8/1/41   b7/l9/4l 

191  Reluctant  Dragon(C-Cartoon)F.Benchley  and  Cartoon  Characters...  73. .6/20/41   b6/7/4l 

125  Repent  at  Leisure  (C-D)F  Kent  Taylor-Wendy  Barrie  67.. 4/4/41   b5/3l/4l 

184  Robbers  of  the  Range  (W)F...Tim  Holt-Ray  Whitley   61.  .4/18/41   b4/5/4l 

131  Saint's  Vacation   (My) A  Hugh  Sinclair-Sally  Gray   65. .5/31/41  ...b6/2l/4l 

136  Scaltergood  Meets  B'way(D)F.Guy   Kibbee-Emma  Dunn   70. .8/22/41  ...b8/30/4l 

132  Scaltergood  Pulls  the 

Strings  ( D)  F   Guy  Kibbee    65.  .5/23/41  ...b5/l7/4l 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  8/8/41   a7/ 12/41 

172  Story  of  the  Vatican  (Doc.) ...  March  of  Time  Feature   54.. 7/18/41  ...b8/l6/4l 

133  Sunny  (MC)F   A.  Neagle-J.  Carroll-R.  Bolger   98.. 5/30/41  ...b5/24/4l 

128  They  Met  in  Argentina(MD)F.EIIison-0'Hara-Ebsen    77.. 4/25/41  ...b4/26/4l 

134  They  Meet  Again  (D)F  Jean  Hersholt-Dorothy  Lovett   67.. 6/20/41   b7/5/4l 

126  Tom,  Dick  and  Harry  (C)A. .  .Ginger  Rogers-Geo.  Murphy  86.. 7/4/41   b7/l9/4l 


20TH  CENT-FOX 


Current  1940-41 


148  Accent  on  Love  (C)F  Geo.  Montgomery-Osa  Massen   61. .7/11/41 

143  Blood  and  Sand  (Tech.)  (D)  A. Tyrone  Power-Linda  Darnell  125.. 5/30/41 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North  59. .6/13/41 

141  Cowboy  and  the  Blonde(CD) F . Mary  Beth  Hughes-G.  Montgomery..  68.. 5/16/41 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis  73.. 7/18/41 

136  Dead  Men  Tell  (My)  F  Sidney  Toler    61.. 3/28/41 

144  For  Beauty's  Sake  (CD)  A  Ned  Sparks- Marjorie  Rambeau   62.. 6/6/41  . 

140  GreatAmericanBroadcast(DM)FAIice  Faye-John  Payne-Jack  Oakie..  90. .5/9/41  . 

142  Great  Commandment  (D)F  John  Beal-Albert  Dekker   80.. 5/23/41 

139  Mail  Train  (D)F  Alastair  Sim-Gordon  Harker   60. .4/25/41 

146  Man  Hunt  (Spy)F  Walter  Pidgeon-Joan  Bennett   100.. 6/20/41 

147  Moon  Over  Miami  (MC)F  Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41  . 

132  Murder  Among 

Friends  (MyC)F   John  Hubbard-Marjorie  Weaver   67.. 3/14/41 

136  Ride  On  Vaquero  (W)F  Cesar  Romero-Marv  Roth  Hue-has...  64.. 4/18/41 

134  Sleepers  West  (D)F  Lloyd  Nolan-Lynn  Bar!   72.. 4/4/41  . 

137  That  Night  in  Rio  (M)A  Alice  Faye-Don  Ameche  (Tech.)  90.  .4/(1/41 

133  Tobacco  Road  (D) A  Tierney-Grapewin-Rambeau   84.. 3/7/41  . 

145  Very  Young  Lady  (CD)F  Jane  Withers-Nancy  Kelly   79.. 6/27/41 


.b6/28/4l 
.b5/24/4l 
.b7/27/40 
.b4/26/4l 
.b6/28/4l 
.b3/29/4l 
. .b7/5/4l 
. .b5/3/4l 
.b4/|2'4l 
.  .b7/5/4l 
.b6  '14 '41 
.06/21/41 

.02/22/41 
b3  '22/41 
b3 '22/41 
. .b3/l/4l 
.b2/22/4l 
. .05/3/41 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


January  17,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  33 


20TH  CENT.-FOX 


Rel. 
Miiis.  Date 


Current  1941-42 


87. 
75. 
71 . 
62. 
81. 
73. 
74. 
67. 


Block 
No. 

2  Belle  Starr  (Tech.)  (D)A  Gene  Tierney-Randolph  Scott.... 

6  Blue,  White  and  Perfect  (D).. Lloyd  Nolan-Mary  Beth  Hughes. 
5  Cadet  Girl  (CD)A  Carole  Landis-Geo.  Montgomery. 

2  Charlie  Chan  in  Rio  (My) F. .  .Sidney  Tolcr-Mary  Beth  Hughes. 
I  Charley's  Aunt   (OF  Jack  Benny- Kay  Francis  

5  Confirm  or  Deny  (D)A  Don  Aineche-Joan  Bennett  

I  Dresseo  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes. 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  

3  Great  Guns  (OF  Laurel  and  Hardy-Sheila  Ryan  74 

6  How  Green  Was  My  Valley(D)  FMaureen  O'Hara- Walter  Pidgeon. . .  1 18. 

4  I  Wake  Up  Screaming  (My)  F.Betty  Grable- Victor  Mature   82. 

(Reviewed  as  "Hot  Spot") 
W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery- Lynne  Roberts  58. 

3  Man  at  Large  (Spy)F  Marjorie  Weaver-Richard   Derr  69. 

5  Marrythe  Boss'  Daughter(CD)  F  .Brenda  Joyce-Bruce  Edwards  60. 

4  Moon  Over  Her  Shoulder(C)  A  .Lynn  Bari-John  Sutton   68. 

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornel   Wilde   61. 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell   60. 

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne   86. 

W-l  Riders  of  the  Purple  Sage(W) F .George   Montgomery-Mary   Howard..  56. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  93. 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright.  Jr   73. 

I  Sun  Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle..  83. 

4  Swamp  Water  ( D ) A  Walter  Huston-Walter  Brennan   88. 

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)   80. 

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari   64. 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  77. 

3  Yank  in  the  R.A.F.  (War) F. . .Tyrone  Power-Betty  Grable  97. 


9/12/41  . 
1/6/42  .. 

I  I  28  41 
9/5/41  .. 
8/1/41  .. 
12/12/41 
8/8/41  .. 
1/16/42  . 
10/10/41 
12/26/41 
11/14/41 

9/26/41  . 
10/3/41  . 
1 1/28/41 
10/24/41 
12/19/41 
8/22/41  . 
1/1/42  .. 
10/10/41 
11/21/41 
.11/7/41 
8/29/41  . 

II  14/41 
9/26/41  . 
9/19/41  . 
8/15/41  . 

10/17/41 


See 
'  Issue  of 


..D8/23/4I 
.bl2/20/4l 
.bit  15/41 
. .b8/23/4l 
. .b7/26/4l 
bl  1/15/41 
..b7/26/4l 
: .bl/IO/42 
. .b9/l3/4l 
. . b 1 1/1/41 
.b 10/ 18/4 1 

. .b9/l3/4l 
. .b9/l3/4l 
.bl I / 13/4 1 
.  b  1 0  '  18/4 1 
.bl  1/22/41 
. .b7/26/4l 
.b 12/20/4 1 
.  .b9/l3/4l 
. bl 1/22/41 
.blO'25/41 
.. .b8/2/4l 
.blO  25/41 
..b9/l3/4l 
..b9/l3/4l 
. .b7/26/4l 
. .b9/l3/4l 


UNIVERSAL 


Current  1941-42  (Cont.) 


Coming  1941-42 


Castle  in  the  Desert  (My)  Sidney  Toler-Arleen  Whelan  all/8/41 

Hearses  Don't  Hurry  R.  Cortez-S.  Ryan  

Lone  Star  Ranger  (W)  John  Kimbrough-Sheila  Ryan  a!)  13/4 1 

Mad    Martindales  Jane  Withers-Marjorie   Weaver  In  Prod. 

Moontido   J.  Gabin-I.  Lupino-C.  Rains  al/3/42 

My  Gal  Sal  (Tech.)   Rita   Hayworth- Victor   Mature  In  Prod. 

Night  Before  the  Divorce  Lynn  Bari-Joseph  Allen,  Jr  In  Prod. 

On  the  Sunny  Side  (D)  Roddy  McDowall-Jane  Darwell  al2/6/41 

Outlaw,  The   Walter  Huston-Thos.  Mitchell  In  Prod. 

Remarkable  Mr.  Kipps  Michael  Redgrave-Diana  Wynyard  Not  Rev. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr   72. .1/23/42  ...bl/IO/42 

Rings  on  Her  Fingers  Henry  Fonda-Gene  Tierney  al/3/42 

Roxie  Hart  (D)  Ginger  Rogers-Adolphe  Menjou  all/29/41 

Secret  Agent  of  Japan  Lynn  Bari-Preston  Foster  

Song  of  the  Islands  (D)  Jack  Oakie-Betty  Grable  (Tech.)  all/29/41 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer   98. .1/30/42  ...bl/IO/42 

Sundown  Jim  J.  Kimbrough-A.  Whelan  

Tales  of  Manhattan  (D)  Henry  Fonda-Ginger  Rogers  al2/6/4l 

Ten  Gentlemen  from 

West  Point  J.  Payne-M.  O'Hara  

This  Above  All  Tyrone   Power-Joan   Fontaine  al/3/42 

To  the  Shores  of  Tripoli  M.  O'Hara-J.  Payne  (Tech.)  a!2/20/4l 

Whispering  Ghosts  Brenda  Joyce-Milton  Berle. 


7  Young  America  (D)  Jane  Withers- William  Tracy  73  .2/6/42 


UNITED  ARTISTS 


Current 


All  American  Co-Eil  (CM  )  F  ..  .Frances  Longford- Johnny  Downs....  48 
Broadway  Limited  (C-D)  F  ...  .Victor  McLaglen- Dennis  O'Keefe...  73. 

Corsican  Brothers  (D)  Doug  Fairbanks.  Jr.-Akim  Tamiroff .  1 10. 

Dudes  Are  Pretty  People  (O  .  Marjorie  Woodworth-J  immy  Rogers.... 

Fiesta  (Tech.)    (CD)  Armida- Antonio  Moreno-Geo.  Givot.  45 

Great  Dictator,  The  (C)F  Charles  Chanlin-P.  Goddard  126. 

Hayfoot  (C)   William  Tracy-James  Gleason  48. 

international  Lady  (Spy)  A  . . . . Ilona  Massey-George  Brent  100. 

Lydia  (D)F  Merle  Oberon-Alan   Marshall  104. 

Major  Barbara  (CD) A  Wendy  Hiller-Robert  Morley  112. 

Miss  Polly  (OF  ZaSu   Pitts-Slim  Summerville   45 

New  Wine   (MD)F  Ilona  Massey-Binnie  Barnes  84. 

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown  43. 

Pot  0'  Gold  (C-Mu)F  lames  Stewart- Paillette  Goddard  95. 

Shanghai  Gesture  (D)  Gene  Tierney-Victor  Mature  104 

Sundown  (D)A   Gene  Tierney- Bruce  Cabot  92. 

Tanks  a  Million  (OF  Jas.   Gleason- Wm.  Tracy   50 

That  Hamilton  Woman!  (PD)  A.  Vivien  Leigh-Laurence  Olivier  126 

That  Uncertain  Feeling(SC) A.Oberon-Douglas-Meredith    84 

Three  Cockeyed  Sailors  (OF.. Tommy  Trinder-Claude  Hulbert   76 

Topper  Returns  (OF  Joan  Blondell-Carole  Landis   89 

Twin  Beds  (C)  George  Brent-Joan  Bennett  


.  10/31/41 
.6/13/41  . 
.  12/25/41 
.  12/25/41 
.  1 1/28/41 
.3/1/41  .. 
.12/12/41 
.9-19/41  . 
.9/29/41  . 
.9/12/41  . 
.11/14/41 
. 10/10/41 
.10  17/41 
.4/11/41  . 
1/15/42  .. 
.10/31/41 
.9/12/41  . 
.4/30/41  . 
.4/20/41  . 
.7/4/41  .. 
.3/21/41  . 
.1/16/42 


Coming 


About  Face   William  Tracy-Joe  Sawyer  

Brooklyn  Orchid   Marjorie  Woodworth- Wm.  Bendix... 

Cubana    Marjorie  Woodworth-George  Givot.. 

Heliotrope   Harry   (D)  Brian  Donlevy- M iriam  Hopkins  

Jungle  Book  (Tech.)  (FA)  Sabu-Jer.  Cowan- Rosemary  DeCamp. 

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  

To  Be  Or  Not  To  Be  Carole  Lombard-Jack  Benny  


.1/30/42 
.2/15/42 ' 


.bl/IO/42 


.l>  10/18/4  I 
.  .b6/l4/4l 

bl2/20/4l 
.aI2/20/4l 
.bl2/20/4l 
•blO/19/40 

. .bl/3/42 
.ll  1 0/ 1 8/4 1 
.  .b8/23/4l 
. ..b5/3/4l 
. .  b  1 1  / 1  /4 1 

. .b8/2/4l 
.  .|]9 -27/41 
.  ..b4/5/4l 
.b 12/27/4 1 
.1)1018/41 
. ..b8/9/4l 
. .b3/22/4l 
. .b3/l5/4l 
..b7/l2/4l 
. .b3/l5/41 
.al 1/29/41 


. .In  Prod. 
.al/10/42 
. .In  Prod. 

.al2/6/4l 
. .a8/2/4l 
. .Coming 
.al/10/42 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (C)F  Baby  Sandy- Kathryn  Adams   60. 

5028  Black  Cat   (My) A  Hugh   Herbert- Broderick  Crawford..  70. 

5065  Bury  Me  Not  on  the  Lone 

Prairie  (W)   J.  M.  Brown-Fuzzy  Knight  

5039  Cracked  Nuts  (C)  Una  Merkel-Stuart  Erwin   65. 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine  60. 

5037  Double  Date  (C)F  Peg.  Moran-Ed.  Lowe-Una  Merkel..  58. 

5011  Flame  of  New  Orleans  (CD)  F .  Dietrich-Roland  Young-Cabot    79. 

5038  Hello  Sucker  (F) A  Hugh  Herbert-Peggy  Moran   60. 

5029  Hit  the  Road  (D)F  George-MacLane-Dead   End   Kids...  60. 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers...  8G. 

5033  Horror  Island  (My)F  Peggy  Moran-Dick  Foran   60. 

5000  In  the  Navy  (CM)F  Abbott  &  Costello-Dick  Powell  86. 

5043  Lady  From  Cheyenne  (CD) . .  .Loretta  Young-Rob't  Preston  87. 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60. 

5012  Man  Made  Monster  (D)A  Frank  Albertson-Lon  Chaney,  Jr....  62. 

5016  Man  Who  Lost  Himself  (F)A. Brian  Aherne-Kay  Francis  71. 

5055  Men  of  the  Timberland  (A)  F  .  .Richard  Arlen-Andy  Devine   61. 

5041  Mr.  Dynamite  (D)A  Lloyd  Nolan-Irene  Hervey   67. 

5014  Model  Wife  (OA  Joan  Blondell-Dick  Powell   83. 

5054  Mutiny  in  the  Arctic  (A)  F ....  Richard  Arlen-Andy  Devine   61. 

5056  Raiders  of  the  Desert  (A)  F ...  Richard  Arlen-Andy  Devine   60. 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56. 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63. 

5044  Tnis  Woman  Is  Mine  (PD)A.  .Franchot  Tone-Walter  Brennan  92. 

50I2A  Tight  Shoes  (OF  Brod  Crawford-Ann  Gwynne   67. 

3034  Too  Many  Blondes  (CM) A  Rudy  Vallee-Helen  Parrish   60. 

Current  1941-42 

6007  Appointment  for  Love  (D) . . .  .Chas.  Boyer- Margaret  Sullavan   89. 

6063  Arizona  Cyclone  (W)  Johnny  Mack  Brown   57. 

6013  Badlands  of  Dakota  (W)F  Crawford-Herbert-Devine    73. 

K035  Burma  Convoy  (A) A  Charles  Bickford-Evelyn  Ankers....  59. 

6037  Don't  Get  Personal  (C)  H.   Herbert-A.    Gwynne   60. 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60 

6045  Girl  Must  Live  (OA  Margaret  Lockwood    69. 

6048  Hellzapoppin   Olsen  and  Johnson-Martha  Raye....  84. 

6005  It  Started  With  Eve  (CD)  F . . .  Deanna  Durbin-Charles  Laughton...  90. 

6032  Jail  House  Blues  (OF  Anne  Gwynne-Nat  Pendleton   62. 

«05l  Kid  From  Kansas  (A)F  Dick  Foran-Leo  Carrillo   60. 

6001  Keep  'Em  Flvino  (OF  Abbott  &  Costello-Carol  Bruce  80. 


7/4/41  . 
5/2/41  . 

3/21/41 
8/1/41  . 
8/22/41 
3/14/41 
4/25/41 
7/1 1/41 
6/27/41 
8/8/41  . 
3/28/41 
5/30/41 
4/1 1/41 
6/20/41 
3/28/41 
3/21/41 
6/6/41  . 
3/7/41  . 
.4/18/41 
.4/18/41 
,6/18/41 
.7/18/41 
.6/20/41 
.8/22/41 
.6/13/41 
.5/23/41 


10/31 '41 
11/14/41 

9  '5  41  .. 
10/17/41 
1/2/42  .. 

10  24  41 
919/41  . 
12/26/41 

.9/26/41  . 
1/9/42  .. 
9/19/41  . 
11/28/41 


. .b6/28/4l 
..b4/26/4l 

.al2/l4/40 
. .b7/26/4l 
.. .b3/8/4l 
. .b3/l5/4l 
. .b4/26/4! 
...b7/5/4l 
. .h6/28/4l 
...b8/2/4l 
. . .b4/5/4l 
..b5/3l/4l 
. ..b4/5/4l 
..b7/l9/4l 
. .b3/22/4l 
. .b3/29/4l 
. .D5/3I/4I 
. .b3/l5/4l 
..b4/l9/4l 
...b5/3/4l 
. .b7/l2/4l 
. . b8/!6/4 1 
..b6/28/4l 
. .b8/23/4l 
..b6/l4/4l 
..a5/24/4l 


blO  '25  '41 
.a7/!2/4l 
.b8  '30/41 
. b  10/4/4 1 
. .bl/3/42 
hid  18-41 
hlO'l  I  '41 
.bl2/20/4l 
,  .blO/4/41 
.bl/17/42 
. .b9/20/4l 
bll/22/41 


Mins. 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61. 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  58. 

Melody  Lane   (CM)F  Baby  Sandy-The  Merry  Macs   60. 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   62. 

6025  Moonlight  in  Hawaii  (CM)  F .  .Johnny  Downs-Jane  Frazee  60. 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.  Fields-Gloria  Jean  71 

Paris  Calling   (D)A  Elisabeth  Bergner- Randolph  Scott...  93. 

6044  Quiet  Wedding   Margaret  Lockwood   63. 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel.  62. 

6030  Sing  Another  Chorus  (MC)  F .  .Johnny  Downs-Jane  Frazee   64. 

6020  South  of  Tahiti  (D)F  Brian  Donlevy-Maria  Montez   75. 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray   66. 

6004  Unfinished  Business  (CD)  A. ..  Irene  Dunne-Robt.  Montgomery   94. 

6015  Wolf  Man   (H) A  C.  Rains-D.  Foran-L.  Chaney.  Jr...  70. 


Rel. 
Date 
.9/5/41  .. 
11/21-41 
. 12/19/41 
.10/3/41  . 
11/21/41 

. 10/10/41 
.1/16/42  . 
. 11/21/41 
.12/5/41 
.9/19/41  . 
. 10/17/41 
.11/7/41  . 
.9/12/41 
. 12/12/41 


See 
Issue  of 

..b9/20/4l 
.hln  II  41 
.bl2/l3/4l 
. .blO/4/41 

. b 1 0/ 11/41 

.blO/l 1/41 
. .bl2/6/4l 
.  . .bl/3/42 
. .a5/l7/4l 
..b9/l3/4l 
. b 10/25/4 1 
. .bl 1/1/41 
. .h8/30/4l 
.bl2/!3/4l 


Coming  1941-42 


Almost  Married  (C)  Jane  Frazee-Robert  Paige  

(Former  title  "Temporary  Bride") 

6031  Bombay  Clipper  (D)  William  Gargan-lrene  Hervey  2/6/42  . 

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day         57.  .4/3/42  . 

(Former  title  "Vigilantes") 

'Frisco  Lil   (D)  Irene  Hervey- Kent  Taylor  3/30/42 

Ghost  of   Frankenstein  Sir  C.  Hardwicke-L.  Chaney,  Jr  3/13/42 

Juke  Box  Jennie  (C)  Harriet  Hilliard-Ken  Murray  3/27/42 

(Former  title  "Fifty  Million  Nickels") 

Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd   60.  .2/27/42 

Mississippi   Gambler   (D)  Kent  Tavlor-Frances  Langford  

Mystery  of  Marie  Roget  Patric   Knowles-Maria  Montez  

North  to  the  Klondike  (A)  Brod  Crawford-Lon  Chaney,  Jr  1/23/42 

".ide  'Em  Cowboy  (C)  Abbott  &.  Costello-Dick  Foran  2/20/42 

Road  Agent  (D)A  Leo  Carillo-Andy  Devine-D.  Foran.  60.. 2/6/42  . 

Saboteur   Robert  Cummings-Priscilla  Lane  3/6/42 

Spoilers   Marlene  Dietrich-Randolph  Scott  

6064  Stage  Coach  Buckaroo  (W)  J.  Mack  Brown-Fuzzy  Knight   59.  . 2/13/42 

(Former  title  "Ghost  Town  Buckaroo") 

Strange  Case  of  Dr.  Rx  Lionel  Atwill-Patric  Knowles  

(Former  title  "Dr.  Rx") 

There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  

Treat  'Em  Rough  Peggy  Moran-Eddie  Albert  1/30/42 

(Former  title  "Panama  Kid") 

Wake  Up  and  Dream  Andrews  Sisters-Gloria  Jean  

You're  Telling  Me  Hugh  Herbert- Robert  Paige  


.al2/l3/4l 

.  .a7/l9/4i 
..al/10/42 
. .a9/l3/4l 

.al 1/29/41 
. .al/10/42 
.alO/25/41 

. .bl/IO/42 
. .al2/6/4l 
.  .al/10/42 
.alO/18/41 
.  .  .B8/2/4I 
..bl2/6/4l 
. . .  In  Prod. 


. .a9/l3/4t 
.alO/25/41 


.alO/4/41 


. .al/10/42 
.all/22/41 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours  (SC)F... Merle  Oberon-Dennis   Morgan   88. .5/10/41  . 

557  Bad  Men  of  Missouri  (D)  A. .  .Dennis  Morgan-Wayne  Morris   74.. 7/26/41  . 

507  Bride  Came  C.O.D.  (OA  Bette   Davis-James  Cagney   91.. 7/12/41  . 

518  Bullets  for  O'Hara  (D) A  Joan  Perry-Roger  Pryor   50.. 7/19/41  . 

533  Dive  Bomber  (Tech.)  (D)F...Errol  Flynn-Fred  MacMurray  132. .8/30/41  . 

509  Footstens  in  the  Dark(MyC)  A  .Errol  Flynn-Brenda  Marshall   96.  .3/8/41  .. 

504  Great  Lie  (D)F  Bette  Davis-Geo.  Brent  107.. 4/12/41  . 

524  Here  Comes  Happiness  (D)  F .  .Mildred  Coles- Richard  Ainley  57.  .3/15/41  . 

565  Highway  West  (G) A  Brenda  Marshall-Olympe  Bradna         63.. 8/23/41  . 

517  Kisses  for  Breakfast  (F) A  Dennis   Monjan-Jane   Wyatt  82.. 7/5/41  .. 

568  Knockout  (D)   Arthur  Kennedy-Olympe  Bradna         73.. 3/29/41  . 

505  Manpower  (D)A   Marlene  Dietrich-George  Raft  105.  .8/9/41  .. 

500  Meet  John  Doe  (D)F  Gary  Cooper-Barbara  Stanwyck  123. .4/28/41  . 

508  Million  Dollar  Baby  (CD) F . .  .Priscilla  Lane-Ronald  Reagan  102.  .5/31/41  . 

523  Nurse's  Secret  (My)F  Lee  Patrick-Regis  Toomey   65.. 5/24/41  . 

555  Out  of  the  Fog  (D) A  Ida  Lupino-John  Garfield   85.. 6/14/41  . 

524  Passage  From  Hongkong  (My)  F  .  Keith  Douglas-Lucile  Fairbanks....  61. .6/21/41  . 

501  Sea  Wolf  (D)A  Robinson-Garfield-Lupino   100.. 3/22/41  . 

573  Shadows  on  the  Stairs  (My) F .Maris  Wrixon-Wm.   Lundigan   63.. 3/1/41  .. 

564  Shining  Victory  (D) A  G.  Fitzgerald-Jas.  Stephenson   83. .6/7/41  .. 

522  Shot  in  the  Dark  (My)F  Ricardo  Cortez-Wm.  Lundigan   57.  .4/5/41  .. 

563  Singapore  Woman   (D) A  Brenda  Marshall-David  Bruce   64.. 5/17/41  . 

567  Strange  Alibi   (G)F  Arthur  Kennedy-Joan  Perry   63.. 4/19/41  . 

516  Thieves  Fall  Out  (OA  Eddie  Albert-Joan  Leslie   72.. 5/3/41  .. 

574  Three  Sons  O'Guns  (CD)  A  Wayne  Morris-Arthur  Kennedy   65.  .8/2/41  .. 

558  Underground  (D)   Jeffrey  Lynn-Karen  Verne   95.. 6/28/41  . 

560  Wagons  Roll  at  Night  (D)  Humphrey  Bogart-Sylvia  Sidney         84.. 4/26/41  . 

Current  1941-42 

116  All  Through  the  Night  (D)  F  ..  Humphrey  Bogart-Judith  Anderson. .  107. .  1/10/42  . 
Ill)  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88..  11/15/41 

111  Body  Disappears  (OF  Jeffrey  Lynn-Jane  Wyman   71..  12/6/41  . 

106  International  Squadron  (D)F.  .James  Stephenson-Ronald  Reagan...  87.  .10/11/41 
105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn   76..  10/4/41  . 

107  Maltese  Falcon  ( My) A  Mary  Astor-Humphrey  Bogart  100. . 10/18/41 

103  Navy   Blues   (OF  A.  Sheridan-J.  Oakie-M.  Raye  108.. 9/13/41  . 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason   63.. 9/27/41  . 

108  One  Foot  in  Heaven  (B)F  Frederic  March-Martha  Scott  108.  II/I/4I  . 

101  Sergeant  York  (BD) A  Gary  Cooper-Joan  Leslie  134.. 9/27/41  , 

102  Smiling  Ghost  (HC)A  Wayne  Morris-Brenda  Marshall  71.. 9/6/41  .. 

112  Steel  Against  the  Sky  (D)  F ...  Richard  Whorf-Lloyd  Nolan   68.  .12/13/41 

109  Target  For  Tonight  (DocD)  F .  .Royal  Air  Force   48.  .11/8/41 

1 14  They  Died  With  Their 

Boots  On  ( B)  F  Errol  Flynn-Olivia  de  Havilland  140  .  .1  /1/42  .. 

113  You're  in  the  Army  Now  (OF. Jimmy  Durante-Phil  Silvers   79. . 12/25/41 


. .b5/IO/4l 
. .b7/l9/4l 
. .b6/28/4l 
..b7/l9/4l 
..b8/l6/4l 
...D3/I/4I 
...b4/5/4l 
.. .b3/8/4l 
.  b7/26/4l 
.. .b7/5/4l 
. .b3/29/4l 
..b7/!2/4l 
. .b3/l5/4l 
. .b5/24/4l 
. .05/10/41 
.  .b6/l4/4l 
...b6/7/4l 
.  .t>3/29/4l 
. .D5/I7/4I 
..b5/24/4l 
. .D3/29/4I 
. .b5/IO/4l 
. .b4/l2/4l 
. .b4/l9/4l 
. .b7/l9/4l 
. .b6/l4/4l 
. .b4/26/4l 


. -b!2/6/4l 
- . b 1 1/1/41 
. . b 12/6/4 1 
. .68/16/41 
.  ..b9/6/4l 
. . b 10/4/41 
. .b8/l6/4l 

. ..b9/6/4l 
.  .1)10/4/41 
..b7/l2/4l 
. .bfl/16/41 
. . b 12/6/41 
.blO/18/41 

.1)1 1/22/41 
.  .b!2/6/4l 


Coming  1941-42 


2/21/42 
2/14/42 


Always  in  My  Heart  (D)  Kay  Francis- Walter  Huston  

Arsenic  and  Old  Lace  Cary   Grant-Priscilla  Lane  

122  Captain  of  the  Clouds  (D)....J.  Cagney-Dennis  Morgan  (Tech.)  

121  Dangerously  They  Live  (Spy)  John  Garfield-Raymond  Massey   78 

Escape  from  Crime  H.  Bogart-lrene  Manning  

Gay  Sisters   Barbara  Stanwyck-George  Brent  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  

Juke   Girl   (D)  Ann  Sheridan- Ronald  Reagan  

Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127  

Larceny,  Inc  Edward  G.  Robinson-Jane  Wyman  

Male  Animal  Olivia  de  Havilland-Henry  Fonda  

117  Man  Who  Came  to  Dinner(C)  .  Bette  Davis-Monte  Woollny  112.  .1/24/42 

Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94  

Shadow  of  Their  Wings  Ann  Sheridan- Ronald  Reagan  

119  Sons  of  the  Sea  Michael  Redgrave-Valerie  Hobson...  91 

118  Wild  Bill  Hickok  Rides  (A) .. Constance  Bennett-Bruce  Cabot  83 

Yankee  Doodle  Dandy  James  Cagney-Joan  Leslie  


.all/29/41 

...al/3/42 
.  a9/27/4l 
b 12/27/4 1 


.al 1/29/41 
. .all/8/41 
.bl2/27/4l 
. . . In  Prod. 
. .alO/4/41 
.bl2/27/4l 
. .b9/l3/4l 


2/7/42  .. 
1/31/42  . 


bl2/27/4l 
bl2/27/4l 
. .  In  Prod. 


MISCELLANEOUS 

Eternal  Gift  (Rel.)  Catholic  Mass    IOO..Lamont    ...Not  Rev. 

40,000  Horsemen  (War)A  Grant  Taylor-Betty  Bryant   85.. Goodwill  ...b8/2/4l 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye   75..Hoffberg     b 1 1 / 1 5/4 1 

King  of  the  White 

Elephants  (PD)F   Siamese  cast    66..Prldl   b4/5/4l 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sara  Seegar  68. .Alliance  ..b8/30/4l 

No  Greater  Sin  (D)  A  Leon  Ames-Luana  Walters   85. .  University  .b6/2'/4l 

Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action:  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary: (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (II)  Horror;  (M) 
Ulusical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope; — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


COLUMBIA  1940-41 


Comment  Running 
Time 

ALL  STAR  COMEDIES  (18) 

2432  Black  Eyes  and  Blues  Fair    l6'/2. 

2425  Blondes  and  Blunders  Silly    16 

2424  Bundle  of  Bliss   17  . 

2423  Cold  Turkey    18  . 

243C  French   Fried   Patootie   18  . 

2428  Fresh  As  a  Freshman  Fair    16 

2431  Glove   Affair    l6'/2. 

2426  His  Ex  Marks  the  Spot.. Funny    18  . 

2438  Host  to  a  Ghost  Fair    17  . 

2437  Love  at  First  Fright   18  . 

2421  Pleased  to  Mitt  You   18  . 

2434  Ready,  Willing  But 

Unable    l6'/2 

2433  Ring  and  the  Belle  Fair    17  . 

24211  So  You  Won't  Squawk   16  . 

2422  Spook  Speaks   Fairly  Amusing  18 

2427  Watchman  Takes  a  Wife. Fairly   Amusing  16 

2435  Yankee  Doodle  Andy   16 

2430  Yumpin'  Yiminy    16 

CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10 

2975  Feathers   Very  Good    9  , 

2979  Fighter  Pilot   Timely    II 

2972  Floating  Elephants   Timely  and  Good  8 

2971  Hobby  Lobby   Excellent    12 

2976  Movie  Magic   Fascinating    ...  9 

2973  Nice  Work,  If  You  Can 

Do  It   Fair    10 

2977  This  Is  England  Timely    10 

2974  Unusual  Crafts   Interesting    9 

COLOR  RHAPSODIES  (16)  (Tech.) 

25117  Carpenters    7 

2510  Cuckoo  I.  Q  Fair    7 

2505  Helping  Paw   Amusing    7 

2506  Land  of  Fun   7 

2503  Mad   Halter    7 

2502  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    7'A 

2509  Tom  Thumb's  Brother  Cute    7 

2506  Way  of  All  Pests   7 

2504  Wise  Owl   Fairly  Good  ...  7 

COLUMBIA  TOURS  (10) 

2556  Beautiful   British  Columbia  

2500  Beautiful  Ontario   

2557  From  Singapore  to 

Hongkong   Timely   

2551  Historic  Virginia   

2554  Islands  of  the  West 

Indies   Satisfactory 

2553  Old  and  New  Arizona  

2559  San  Francisco — 

Metropolis  of  the  West. Average   

2552  Savoy  in  the  Alps  Poor  Timing 

2555  Sojourn  in  Havana  Interesting 

2558  Western  Wonderland   Excellent  ... 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair   

2054  Gay  Tunes   

2651  Jolly  Tunes   

2053  Melodies  That  Linger  

2657  Peppy  Songs   

2650  "Pcrfidia"  Baker   

2652  Popular  Love  Songs  Depends  .... 

2650  Songs  With  Harmony  

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute   

2751  Farmer  Tom  Thumb  Good   

2756  Kitty  Gets  the  Bird  Good   

2755  It  Happened  to  Crusoe  

2752  Mouse  Meets  Lion  Poor   

2753  Paunch  and  Judy  Average   

2758  Playing  the  Pied  Piper.. Poor   

2754  Streamlined  Donkey   Cute   

HOW'S  YOUR  I.  a.  (6) 

2604  Junior  I.  Q.  Parade   9'/s 

2005  So  You  Think  You  Know 

Music   Good   

2601  Take  It  Or  Leave  It  (I)..  Funny   

2002  Take  It  or  Leave  It  (2)  .Entertaining 

2603  Take  It  Or  Leave  It  (3)  

2606  Taks  It  Or  Leave  It  (4).. Very  Good   

NEW   YORK   PARADE  (0) 

2952  Abroad  at  Home  Interesting   

2951  Magic  City   Well  Done   

PHANTASIES  CARTOONS  (8) 

2707  Crystal  Gazer   

2702  Happy  Holidays   

2703  Little  Theatre   

2708  Merry  Mouse  Cafe  Poor   

2701  Schoolboy  Dreams   Cute   

2704  1  here's  Music  in  Your  Hair  

2706  Walinower   

SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken  Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    It 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken   Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)  Fair    10 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

2406  Dutiful  But  Dumb   l6'/2 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Hell  Again. .  .Satiric  Slapstick  18 

2402  No  Census.   No  Feeling   18 

2405  So  Lena  Mr.  Chumps  Slapstick    20 

WASHINGTON  PARADE  (6) 

2901  The   Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  U.  S.   Military  Academy   10 

2903  U.  S-  Naval  Academy  Splendid    10 


Reviewed 
Issue  Of 


4/19/41 
1 1/30/40 
Not  Rev. 
10/12/40 
Not  Rev. 

4/  5/41 
Not  Rev. 

I/II/4I 

8/  9/41 
Not  Rev. 
Not  Rev. 

Not  Rev. 
5/24/41 

Not  Rev. 
.10/12/40 
.  1/25/41 

Not  Rev. 
.  Not  Rev. 


5/24/41 
3/  1/41 
6/28/41 
10/12/40 
.  9/21/40 
3/29/41 

.11/23/40 
.  4/  5/41 
.  1/25/41 


.  Not  Rev. 
.  8/  9/41 
.  2/  1/41 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.10/12/40 
.  6/28/41 
.Not  Rev. 
.11/30/40 


10 

.  .Not  Rev. 

10 

..Not  Rev. 

10 

..  3/15/41 

II 

.  .Not  Rev. 

10 

..11/23/40 

10 

.  .Not  Rev. 

10 

..  4/19/41 

II 

..11/23/40 

9 

..11/30/40 

10 

..  3/29/41 

10 

. .  3/15/41 

10 

.  .Not  Rev. 

9 

.  .Not  Rev. 

10 

. .  Not  Rev. 

10 

. .  Not  Rev. 

10 

.  .Not  Rev. 

9 

..11/23/40 

10 

. .  Not  Rev. 

10 

ll'/2 


.  8/  9/41 
.  6/28/41 
.  6/28/41 
.Not  Rev. 
.11/23/40 
.  1/25/41 
.  8/30/41 
.  3/22/41 


.Not  Rev. 

.  4/19/41 
.11/30/40 
.  2/  1/41 
.Not  Rev. 
.  5/31/41 


4/26/41 
1/25/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  9/13/41 
.10/12/40 
.Not  Rev. 
.Not  Rev. 


.11/30/40 
.11/23/40 
.Not  Rev. 
.Not  Rev. 
.  2/  1/41 
.  3/22/41 
.Not  Rev. 
.Not  Rev. 
.  8/30/41 


5/24/41 
Not  Rev. 
11/30/40 
Not  Rev. 

8/31/40 

6/28/41 
Not  Rev. 

3/22/41 


.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


COLUMBIA  1940-41  (Cont.) 

Comment  Running  Reviewed 

Time     Issue  Of 

WORLD  OF  SPORTS  (12) 

2803  Ali  the  Giant  Killer  Very  Good    9    ..  1/25/41 

2808  Aquaplay   Very  Good    9    ..  6/28/41 

2807  Diving  Thrills   Very  Good    9    ..  5/31/41 

2802  Hunting  Wild  Deer  Fair    9  ..11/30/40 

2804  Ice  Capers   Very  Good    10    ..3/  8/41 

2806  Jungle  Archer   Very  Good    II    ..  4/26/41 

2801  Master  of  Cue  Billiard    Fans..  10  ..10/12/40 

2805  Splits,  Spares  and  Strikes. For  Bowlers         10    ..  3/8/41 


1941-42 

ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15  .  .Not  Rev. 

3423  General  Nuisance    18  ..Not  Rev. 

3422  Half  Shot  at  Sunrise  Slapstick    16  ..10/  4/41 

3425  Lovable   Trouble    18  ..Not  Rev. 

3421  Love  in  Gloom  Good    21  ..8/  9/41 

3426  She's  Oil  Mine  Slapstick    18  ..12/13/41 

3427  Sweet  Spirits  of  Nighter   18  ..Not  Rev. 

CINESCOPES  (8) 

3971  Exploring  Space  Interesting    9  ..  8/30/41 

3972  From  Nuts  to  Soup  Poor    9  ..10/  4/41 

3975  Strange  Facts   Interesting    9  ..12/13/41 

3974  Women   in   Photography.  For  Women   ...  10  ..11/22/41 

3973  World  of  Sound  Absorbing    9  ..11/  1/41 

COLOR  RHAPSODIES  (16)  Tech. 

3504  A   Hollywood   Detour  Not  Rev. 

3502  Fox  and  the  Grapes  Very  Good    7  ..12/  6/41 

3503  Red  Riding  Hood  Rides 

Again   Clever    7  ..  1/17/42 

3505  Wacky   Wigwams    ..Not  Rev. 

3501  Who's  Zoo  in  Hollywood   7  ..Not  Rev. 

COMMUNITY  SING  (10) 

3653  College  Songs    IO'/2  . .  Not  Rev. 

3652  Current  Hits   As  Usual    9  ..10/  4/41 

3655  Hits  of  the  Day   9  ..Not  Rev. 

3651  Patriotic    Songs  Patriotic    9  ..  8/30/41 

3654  Popular   Songs    10  ..Not  Rev. 

FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery   7  ..Not  Rev. 

3752  The  Tangled   Angler   ..Not  Rev. 

3753  Under  the  Shedding  Chestnut  Tree   ..Not  Rev. 

GLOVE  SLINGERS  (4) 

3410  Kink  of  the  Campus   18  ..Not  Rev. 

3409  Mitt  Me  Tonight  Fair    16  ..11/22/41 

INTERNATIONAL  FORUM  (6) 

3451  Dorothy  Thompson   Timely    18  ..3/  1/41 

3452  Will  England  Be 

Invaded?   Very  Good    16  ..  8/9/41 

3453  Will  Democracy  Survive?. Timely    18  .111/18/41 

PANORAMICS  (12) 

3901  City  Within  a  City  Commercial    10  ..  9/13/41 

3902  Gallup  Poll   Interesting    10  ..11/  1/41 

3903  New  York's   Finest  Very  Good    10  ..  1/17/42 

PHANTASIES  CARTOONS  (8) 

3701  Crystal  Gazer   Poor    7  ..11/15/41 

3702  Dog    Meets   Dog   ..Not  Rev. 

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.  I  Excellent    IO'/2..  9/13/41 

3603  Kitchen  Quiz  No.  2  Very  Good    10  ..12/13/41 

3601  So  You  Think  You  Know 

Music   Good    10  ..  8/30/41 

SCREEN  SNAPSHOTS  (10) 

3851  No.  I  (Ken  Murray)   Good    10  ..10/  4/41 

3852  No.  2  (Ken   Murray)    10  ..Not  Rev. 

3853  No.  3  (John    H ubbard) . . . Very  Good    10  ..11/22/41 

3854  No.  4  (Billy  Gilbert)  Good    10  ..12/13/41 

3855  No.  5   Not  Rev. 

STOOGE  COMEDIES  (8) 

3401  An  Ache  in  Every  Stake.  .Slapstick    18 

3402  In  the  Sweet  Pie  and  Pie.  Silly    18 

3404  Loco  Boys  Make  Good  

3403  Some  More  of  Samoa  Silly    18 

THIS  CHANGING  WORLD  (6) 

3981  Broken  Treaties   Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour   Fair    10 

3552  Buenos  Aires  Today  Good    10 

3551  Journey  in  Tunisia  Dated    10 

WORLD  OF  SPORT  (12) 

3803  Jungle  Fishing   Excellent    10 

3804  Polo    Champions   Excellent    10 

3805  Rack  'Em  Up  Good    10 

3802  Show  Dogs   Excellent    10 

3801  Tee  Up  (Patty  Berg)  For  Golfers   ...  10 


MGM  1940-41  (Cont) 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer.  Excellent    8 

W-249  Alley  Cat   Excellent    8 

W-253  Flying  Bear   Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Weed  Fair    8 

W-251  Little  Caesario   Very  Good    8 

W-245  Little  Mole   Very  Good    9 

w-241  Lonesome  Stranger   Excellent    9 

W-250  Midnight  Snack   Cute    9 

W-242  Mrs.  Ladybug   Excellent    8 

W-252  Officer  Pooch   Amusing    8 

W-244  Prospecting  Bear   Funny    9 

W-247  Rookie  Bear   Funny    8 


.  9/13/41 
.11/  1/41 
.Not  Rev. 

.  1/17/42 


.  9/13/41 
. 12/13/41 


.  1 1/22/41 
.10/  4/41 
.  8/30/41 


.11/15/41 
.12/  6/41 
.  1/17/42 
.  9/20/41 
.  8/30/41 


.  .  4/  5/41 
..  8/  2/41 
.  .  I  1/22/41 
. .  Not  Rev. 
..  6/28/41 
..  9/29/41 
..  5/17/41 
..12/  7/40 
..  8/16/41 
..  1/4/41 
..  9/27/41 
. .  4/  5/41 
..  6/14/41 


Comment 

Running 

Reviewed 

Time 

Issue  Of 

CRIME 

DOESN'T  PAY 

(6) 

P 

205 

Coffins  on  Wheels 

 Excellent  . 

  17 

.  6/14/41 

p 

201 

 Excellent  . 

20 

.10/19/40 

p 

204 

Forbidden  Passage 

  21 

.  3/  1/41' 

p 

203 

Respect  the  Law. . 

 Very  Good 

....  20 

.  2/  1/41 

p 

206 

20 

.10/25/41 

p 

202 

  21  . 

.  1/  4/41 

M-235 
M-238 
M-232 
M-233 
M-237 

M-236 
M-234 
M  -231 

M-239 
M-240 


MINIATURES  (10) 

Battle,  The   Interesting    II 

Ghost  Treasure   Interesting   ....  10 

Great  Meddler   Very  Good   II 

Happiest  Man  on  Earth .. Unusual    II 

Man  Who  Changed  the 

World   Excellent    II 

Memories  of  Europe  Excellent    8 

More  About  Nostradamus. Timely    II 

Rodeo  Dough   Very  Good    10 

Triumph  Without  Drums. Excellent    10 

Viva  Mexico   Interesting    10 


OUR  GANG  (9) 

C-296  Baby  Blues   Very  Good  ... 

C-295  Fightin'  Fools  Good  Fun  ... 

C-293  Goin*  Fishin'   Standard   

C -29 1  Good  Bad  Boys  Good   

C-294  Kiddie  Cure   Good  Gang  .. 

C-298  1-2-3  Go   ..Amusing   

C-299  Robot  Wrecks   Amusing   

C-292  Waldo's  Last  Stand  Flimsy   

C-297  Ye  Olde  Minstrels  Poor   


K-281 
K-289 

K-283 

K-288 
K-284 
K-286 
K-282 
K-285 
K-287 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-2II 

T-212 

T-219 

r-221 


T-216 

T-213 
T-215 
T-217 

T-220 


9 
9 
10 
1 1 

10 

...  II 

...  II 

...  II 

PASSING  PARADE  (9) 

American  Spoken  Here. .  Excellent    II 

Hobbies   Excellent    10 

More,  Trifles  of 

Importance   Excellent    II 

Of  Pups  and  Puzzles  Excellent    10 


Out  of  Darkness  Significant 

This  Is  the  Bowery  Excellent  . 

Whispers   Excellent  . 

Willie  and  the  Mouse. .  .Instructive 
Your  Last  Act  Excellent  . 


II 
II 
10 
II 
II 

PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory    10 

Cuban  Rhythm   Excellent    9 

Flicker  Memories   Funny    10 

Football  Thrills  of  1940.. For  Grid  Fans.  10 

Lions  on  the  Loose  Good    9 

Memory  Tricks   Amusing    9 

Penny  to  the  Rescue  Excellent    10 

Quicker'n  a  Wink  Excellent    9 

Quiz  Biz   Entertaining  ...  9 

Sea  for  Yourself  Holds  Interest..  10 

Water  Bugs   Very  Good    10 

Wedding  Bills   Very  Good    10 

FITZPATRICK  TRAVELTALKS  (12)  (Tech. 

Alluring  Alaska   Usual    9 

Beautiful  Bali   As  Usual    9 

Capital  City   Fair    9 

Cavalcade  of 

San  Francisco   Too  Late    9 

Glimpses  of  Kentucky. .  .Good    8 

Glimpses  of  Washington 

State   Usual    9 

Haiti.  Land  of  Dark 

Majesty   Good    9 

Mediterranean  Ports  of 

Call   Out-dated    9 

Old  New  Mexico  Fair    9 

Old  New  Orleans  As  Usual    9 

Red  Men  on  Parade  Fair    9 

Yosemite  the  Magnificent. Colorful    8 

SPECIAL  RELEASE 
War  Clouds  in  the  Pacific. Timely  and 

Revealing    ...  21 


1941-42 


CARTOONS  (16)  (Tech.) 

W-341  Night  Before  Xmas  For  Xmas    9 

W-342  The   Field  Mouse  

MINIATURES  (10) 
M-331  Changed   Identity   Excellent    10 

OUR  GANG  (10) 

C-392  Come  pack  Miss  Pipps.  Amusing    10 

C -30 1  Helping  Hands   Very  Good    10 

C-393  Wedding  Worries   Funny    II 

PASSING  PARADE  (10) 

K -38 1  Strange  Testament   Unusual    II 

K-382  We  Do  It  Because   10 

PETE  SMITH  SPECIALTIES  (14) 

C-361  Army  Champions   Excellent    10 

C-362  Fancy  Answers   Excellent    9 

C-363  How  to  Hold  Your 

Husband — Back   Excellent    10 

TRAVELTALKS  (12)  (Tech.) 
T-313  Georgetown,  Pride  of 

Penang   Very  Good    10 

T-3II  Glimpses  of  Florida  Interesting    10 

T-312  Inside  Passage   Good    10 

T-314  Scenic  Grandeur   Good    9 

T-315  Historic  Maryland   

T-316  West  Point  on  the  Hudson   - 

TWO   REEL  SPECIALS  (6) 

A-301  Tell  Tale  Hearty  A   Masterpiece..  20 

A-302  Main  Street  on  the  March!  


PARAMOUNT  1940-41 


ANIMATED   ANTICS  (10) 
H0-4  Brinq  Himself  Back 

Alive   Good   7 

Copy  Cat   Fair    7 

Dandy  Lion   Poor    7 

H0-3  Mommy  Loves  Poppy  Average    7 

HO -2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals  Excellent    9 


HO-II 
HO-I 


6/28/41 
8/16/41 
1/  4/41 
2/  1/41 

8/  2/41 
6/28/41 
2/22/41 

12/  7/40 
.11/  1/41 

11/22/41 


.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  9/  7/40 
.12/  7/40 
.  5717/41 
.  8/  2/41 
.11/  9/40 
.  4/  5/41 


. 12/  7/40 
.  9/27/41 

.  4/  5/41 

.  9/27/41 

.  5/10/41 

.  6/28/41 

.  2/22/41 

.  6/14/41 

.  8/  2/41 


..  5/17/41 
..  6/28/41 
..11/  1/41 
..  9/27/41 
..  6/14/41 
..  4/  5/41 
..  2/  1/41 
..11/  9/40 
..  2/22/41 
..  1/  4/41 
..  8/16/41 
. . 12/  7/40 

.) 

..  4/  5/41 
..12/  7/40 
. .  9/  7/40 

..  9/28/40 
..  5/10/41 

..  8/16/41 

..  6/28/41 

..  2/  1/41 
..11/  9/40 
..  1/  4/41 
..  3/  1/41 
..  6/14/41 


.12/20/41 
.Not  Rev. 


.11/22/41 


.11/29/41 
.10/25/41 

.12/20/41 

.12/20/41 
.Net  Rev. 


.11/  1/41 
.11/29/41 


.12/20/41 


.11/29/41 
.  9/27/41 
.10/25/41 
. 12/20/41 
.Not  Rev. 
.  Not  Rev. 


.11/15/41 
.  Not  Rev. 


.12/21/40 
.  7/19/41 
.10/  5/40 
.11/23/40 
.11/23740 
.  3/15/41 


January  17,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


PARAMOUNT  1940-41  (Cont.) 


PARAMOUNT  1941-42  (Cont.) 


RKO-RADIO  1941-42  (Cont.) 


Comment  Running 
Time 

HO-8  Triple  Trouble   Just  Fair    7 

H0-6  Twinkletoes  Gets  the  Bird   7 

HO- 13  Twinkletoes  in  Hot  Stuff   7 

HO- 10  Twinkletoes.  Where  He 

Goes  Nobody  Knows. ..  Routine    7 

HO-5  Wild  Oysters   Unusual    7 

H0-I2  Wizard  of  Arts   7 

HO-9  Zero,  the  Hound  Sn-So    7 

COLOR  CLASSIC 
CO- 1  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MO-4  Delhi   Good    II 

MO-S  Indian  Durbar   Gorgeous    10 

MO-6  The  Jungle   Excellent    10 

MO-i  River  Thames — Yesterday. Beautiful    10 

MO-2  Sacred  Ganges   Dull    10 

MO-3  Village  in  India  Fair    10 

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well   Silly    7 

GO-2  Constable   Satisfactory    ...  7 

GO-6  Fire  Cheese   Average    7 

GO-7  Gabby  Goes  Fishing  Fair    7 

GO  B  It's  a  Hap-Hap-Happy 

Day   Poor    7 

GO- 1  King  for  a  Day  Fair    7 

GO-5  Swing  Cleaning   Fair    7 

GO-4  Two  for  the  Zoo  Good    7 

HEADLINE  RS  (8) 

AO-5  Bob  Chester  &.  Orch  Average    10 

AO-4  Gene  Kruna  &  Orch  For  Jitterbugs..  10 

AO-7  Hands  of  Destiny  Interesting    10 

AO-2  Listen  to  Larry  Satisfactory   ...  10 

AO-3  Johnnie  Messner  &.  Orch..  Fair    II 

AO- 1  Moments  of  Charm  of 

1941  (Tech.)   Pretty 


AO-6  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy  Gipsy   Very  Good    9 

UO-4  Gay  Knighties   Cute    9 

UO-3  Hoola  Boola   Novel    9 

UO-I  Western  Daze   Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent 

VO-5  Guardians  of  the  Wilds...  Fine   

VO-I  Nature's  Nursery   Excellent 

VO-4  Red.  While  and  Blue 

Hawaii   Fair  .... 

VO-2  Seeing  Is  Believing  Fair   


10 
10 
10 

  II 

  II 

POPEYE  (12) 

EO-II  Child  Psykolojiky   Good    7 

EO-4  Eugene,  the  Jeep  Funny    7 

EO-8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pop.  My  Pop  Amusing    7 

EO-III  Olive's  Boithday  Presink  .Snappy    7 

Ell-7  (Hive's  Sweepstake  Ticket   7 

E0-I2  Pest  Pilot   Fair    7 

EO-9  Poneye  Meets 

Rip  Van  Winkle  Fair    7 

EO  I  Pnneyo  Meets  William 

Tell   Funny    7 

EO  5  Problem  Pappy   Fair    7 

EO  I!  Quiet  Pleeze   Very  Good    7 

80  H  Willi  Poopdeck  Pappy  Entertaining  7 

POPULAR  SCIENCE  (6) 

III  I  No.  I  Good    10 

III  2  No.  2  Interesting    10 

III  3  No.  3  Interesting    10 

III  4  No.  4  Usual    10 

ID  S  No.  5  Interesting    10 

III  (i  No.  6  Up  to  Standard.  II 

ROBERT  BENCHLEY  (4) 

811  3  Crime  Control   Excellent    II 

8114  Forgotten  Man   Typical    .  10 

811  I  Trouble  With  Husbands. .  .Great  Fun    II 

80  2  Wailing  for  Baby  A  Howl    10 

SPECIAL  CARTOON  (I)  (Tech.) 

rrt)  I  Raggedy  Ann   Very  Good    19 

SPORTLIGHTS  (13) 

110  li  Acrobatic  Aces   Excellent   

Itll  8  Canine  Sketches   Fine  

Itfl-I  Diving   Demons   Beautiful   

RO-5  Feminine  Fitness  Very  Good   

110-7  Fishing  Fever  Appealing   

RO-4  Marine  Round-up   Excellent   

RO-3  Motorcycle  Stunting   Thrills  Aplenty. 

RO-IO  On  the  Spot  Funny   


Reviewed 
Issue  Of 
. .  5/10/41 
. .  Not  Rev. 
. .  Not  Rev. 

. .  6/28/41 
. .  2/15/41 
.  .Not  Rev. 
. .  5/31/41 


4/  5/41 
5/10/41 
8/23/41 
11/23/40 
1/25/41 
2/22/41 


.  1/18/41 
.11/23/40 
.  6/28/41 
.  7/19/41 

.  8/23/41 
. 10/26/40 
.  4/19/41 
.  2/15/41 


.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
.12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  I / 18/4 1 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 


. .  7/19/41 
..12/  7/40 
. .  4/19/41 
. .11/  2/40 
. .  5/31/41 
..Not  Rev. 
. .  8/23/41 

. .  5/10/41 

..10/  5/40 
. .  1/25/41 
..  3/22/41 
..12/  7/40 


10/  5/40 
11/23/40 
12/21/40 
3/22/41 
4/  5/41 
6/28/41 


.  4/19/41 
.  5/31/41 
.11/16/40 
.  2/22/41 


..12/21/40 


Running 
Time 


110-12  Snow  Dogs   Excellent  ... 

Itfl  2  Sporting  Everglades   Very  Good  . 

RO-9  Sun  Fun   Exhilarating 

110-13  What's  Lacrosse   Very  Good  . 

UNUSUAL  OCCUPATIONS  (6) 

LO-I  No.  I  Good    10 

LO-2  No.  2  Interesting    10 

LO-3  No.  3  Good    10 

LO-4  No.  4  Good    II 

LO-5  No.  5  A  Wow    II 

LO  6  No.  6  Very  Good    10 

1941-42 

FASCINATING  JOURNEYS  (Tech.)  (2) 
Mi  l  Road  in  India  Interesting    ....  10 

HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine   

A I  -2  Copacabana  Revue   Good  ... 


10 
10 

ItEDDA  HOPPER'S  HOLLYWOOD  (6) 

Zl-I  No.   I   Excellent    10 

21-2  No.  2   Fair    10 

MADCAP  MODELS  (Tech.)  (6) 

Ul-I  Rhythm  in  the  Ranks  Excellent    8 

POPEYE  (12) 

El-I  I'll  Never  Crow  Again  Fair    7 

EI-2  Mighty  Navy   Funny    7 

EI-3  Nix  on  Hypnotix  Very  Funny  ...  7 

POPULAR  SCIENCE  (6) 

1 1  - 1  Ne.  I   Very  Good    II 

11-2  No.  2   Very  Good    II 

QUIZ  KIDS  (6) 

O.M  No.  I   Very  Good    10 

01-2  Ne.  2   They're  Good  ..  II 


10/  5/40 
12/  7/40 
2/15/41 
.  3/29/41 
.  5/31/41 
8/23/41 


. 1 1/22/41 


..10/11/41 
..12/  6/41 


..  9/20/41 
..11/29/41 


. . 12/20/41 


..10/11/41 
..12/  6/41 
..12/20/41 


..10/11/41 
..11/22/41 


..  9/20/41 
. .12/  6/41 


ROBERT  BENCHLEY  (4: 

Sl-I  How  To  Take  a  Vacation. Funny   

SI -2  Nothing  But  Nerves  Very  Good  . 

SPEAKING   OF  ANIMALS 

V I- 1  In  a  Pet  Shop  A  Howl   

Yi-2  In  the  Zoo  Hilarious 

SPORTLIGHTS  (13) 

RI-5  Buying  a  Dog  Very  Good  . 

R  I -2  Meet  the  Champs  Excellent  ... 

RI-4  Quick   Returns   Pretty  Good 

B I  - 1  Shooting  Mermaids   Very  Good  . 

RI-3  Sittin'  Pretty   Excellent 


(6) 


10 
10 
10 
10 
10 

SUPERMAN   CARTOONS   (12)  (Tech.) 

Wl-I  Superman   A  Cinch  to  Sell.  II 

w  I -2  Superman  in  the 

Mechanical   Monsters.  .  .Good    10 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.  I   Good    10 

LI-2  No.  2   Very  Good  ....  10 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

141 13  Art  of  Skiing  Excellent    8 

14103  Baggage  Buster   Hilarious    7 

14105  Canine  Caddy   Tops    7 

141 14  Chef  Donald   Up  to  Par    8 

141 12  Donald's  Camera   A  Scream    8 

14107  Early  to  Bed  Satisfactory   ...  8 

14102  Gentleman's    Gentleman .  .Tops    7 

14 10 1  Golden   Eggs   Excellent    8 

14104  Good  Time  for  a  Dime. .  .Excellent    8 

141 1 1  Lend  a  Paw  Superb    8 

14106  Nifty  Nineties   Amusing    8 

141 10  Old  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit   Very  Good    9 

14108  Truant  Officer  Donald  Excellent    8 

EDGAR   KENNEDY  (6) 

13406  Apple  in  His  Eye  Hokey    18 

13403  Drafted  in  the  Depot   19 

13405  It  Happened  All  Night... Fair    19 

13404  Mad  About  Moonshine. .  .Fair    18 

13401  Sunk  by  the  Census  Funny    18 

13402  Trailer  Tragedy   Funny    17 


14201  No. 

14202  No. 

14203  No. 

14204  No. 

14205  No. 

14206  No. 

14207  No. 

14208  No. 

14209  No. 

14210  No. 

1421 1  No. 

14212  No. 

14213  No. 


INFORMATION 

1  (Anna  Neagle)   . . . 

2  (Ruth  Gordon)   

3  (Alice  Marble)   . . 

4  (Louis  Bromfleld) . 

5  (Wendell   Willkie) . 

6  (Jan  Struther)   

7  (Anna  Neagle)   . . . 

8  (Boris  Karloff)  ... 

9  (Alice  Marble)   . . . 

10  (Louis  Bromfleld) . 

1 1  (Jan  Struther)  . . . 

12  (Boris  Karloff)   . . 

13  (Anna  Neagle) 


PLEASE  (13) 

Excellent    II 

Good    10 

Swell  As  Usual.  10 

Excellent    II 

Good    10 

Excellent    II 

Very  Good    10 

Excellent    10 

Excellent    II 

Entertaining  ...  10 

Very  Good    II 

Good    12 

Excellent    10 


LEON   ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

13701  He  Asked  for  It  Very  Funny  ...  18 

13706  Panic  in  the  Parlor  Unfunny    20 

13705  Polo  Phoney   Good    18 

13702  Tattle  Talevision   Funny    19 

13704  When  Wifle's  Away  Fair    20 

MARCH  OF  TIME 

131 10  Crisis  in  the  Atlantic  Timely    18 

131 1 1  China  Fights  Back  Timely    18 

131 12  New  England's  8,000,000 

Yankees   Good   20 

131 13  Peace  by  Adolf  Hitler... A  "Must"   20 

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good    16 

13504  Musical  Bandit   Entertaining    ..  16 

13502  Prairie  Spooners   Very  Good    13 

13503  Red  Skins  &  Red  Heads. Poor    18 


10 

. .  1/25/41 

10 

. .  3/22/41 

14401 

No. 

1 

10 

..10/  5/40 

14402 

No. 

2 

10 

..12/21/40 

14403 

No. 

3 

10 

. .  3/22/41 

14404 

No. 

4 

10 

..12/  7/40 

14405 

No. 

5 

10 

..11/23/40 

14406 

No. 

10 

. .  5/10/41 

14407 

No. 

7 

10 

. .  6/28/41 

14408 

No. 

8 

10 

. .  7/19/41 

14409 

No. 

9 

10 

..10/26/40 

14410 

No. 

10 

10 

. .  4/  5/41 

10 

. .  8/23/41 

PICTURE  PEOPLE  (13) 


SPECIAL  SUBJECT 
13801  Growing  Up  (Quins)  Wide  Appeal 


18 


SOUTH  AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

14502  What's  Happening  in 

Argentina   Very  Timely  ..  10 

SPORTSCOPES  (13) 

14307  Caballero  College   Fair    9 

14313  Craig  Wood   For  Golfers   9 

14310  Jockey's  Day   Good    9 

14302  Kentucky  Royalty   Horse  Lovers  ..  9 

14306  Mat   Men   Good    9 

14308  Publicity  Sports   Excellent    9 

14301  Quail  Quest   Good    9 

1431 1  Rolling   Rhythm    10 

14305  Snow   Eagles   Excellent    9 

/4304  Snow  Fun   Exhilarating    ..  9 

14303  Sportsman's  Partner   For  Dog  Lovers.  9 

14312  Steeds  and  Steers  Good    9 

14309  Sword  Soldiers   ..:  Technical    9 


1941-42 

DISNEY  CARTOONS  (18)  (Tech.) 
EDGAR  KENNEDY  (6) 

23402  I'll  Fix  It  Funny    19 

23403  Quiet  Fourth   Funny    15 

23401  Westward  Ho-Hum   Funny    16 

INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther)  Excellent    10 

24202  No.  2  (Howard  Lindsay). Up  to  Par   9 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good    II 


Reviewed 
Issue  Of 


.  10/11/41 
.  12/20/41 


10    ..  9/20/41 

10  ..11/15/41 


. 12/20/41 
. 10/11/41 
.11/29/41 
,  9/27/41 
.11/15/41 


.  8/  2/41 
. 12/20/41 


. 10/11/41 
.12/  6/41 


. 1 1/29/41 
.  5/10/41 
.  6/  7/41 
. 12/27/41 
. 10/25/41 
.  7/26/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
. 10/25/41 
.  6/  7/41 
.10/  4/41 
.  8/30/41 
.  8/23/41 


6/14/41 
Not  Rev. 
4/12/41 
3/  1/41 
9/14/40 
10/19/40 


.  9/14/40 
.10/19/40 
.11/16/40 
. 12/14/40 
.  2/  1/41 
.  3/  1/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.  6/  7/41 
.  7/26/41 
.  7/25/41 
.  8/23/41 


.  2/  1/41 
.  9/14/40 
.Not  Rev. 
.  5/17/41 
.11/16/40 
.  4/  s/41 


5/10/41 
6/  7/41 


7/  5/41 
8/  2/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


Interesting  .... 

10 

. .  9/14/40 

Good   

9 

..10/19/40 

Night  Club  Plug 

10 

..11/16/40 

Good   

10 

. . 12/14/40 

10 

. .  2/  1/41 

Fair   

10 

..  3/  1/41 

10 

. .  3/29/41 

10 

. .  4/12/41 

8 

. .  5/17/41 

8 

.  .  6/  7/41 

.  12/14/40 


3/  1/41 
8/23/41 


4/12/41 


.  3/  1/41 
.  8/  9/41 
.  6'  7/41 
.  10/19/40 
.  3/  1/41 
.  4/  5/41 
.  9/14/40 
.Not  Rev. 
.  2/  1/41 
.12/14/40 
.11/16/40 
.  7/26/41 
.  5/10/41 


. 10/25/41 
.12/27/41 
.  9/27/41 


.10/25/41 
.11/29/41 


..12/27/41 


Comment 

LEON   ERROL  (6) 

23701  Man-I-Cured   Funny  ... 

23702  Who's  a  Dummy?  Amusing  . 


Running 
Time 


16 

20 


MARCH   OF  TIME  (13) 

23101  Thumbs  Up.  Texas  Excellent    19  . 

23102  Norway  in  Revolt  Timely    19  . 

23103  Sailors  With  Wings  Excellent    20  . 

23104  Main  Street,  U.S.A  Propaganda    ...  18  . 

23105  Our  America  At  War. .  .Timely.    Vital..  l7'/2. 

23106  When  Air  Raids  Strike ..  Potent    20  . 

Spec.  Battlefields  of  Pacific  Timely    22  . 

PICTURE   PEOPLE  (13) 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9  . 

24404  Stars'   Day  Off  Average    8  . 

24401  Stars  in  Defense  Interesting    10  . 

RAY  WHITLEY  (4) 
23501  California  or  Bust  Good    18 


SPORTSCOPES  (13) 

24304  Crystal  Flyers   Exhilarating    ..  8 

24302  Dog  Obedience   Boxoffice    9 

24303  Gaucho  Sports   Interesting    10 

24301  Pampas  Paddock  For  Horse  Lovers  10 


REPUBLIC  1941-42 

MEET  THE  STARS  (12) 

28-2  Baby  Stars   Excellent   

28-1  Chinese  Garden  Festival ...  Good  Starter  .. 

28-5  Hollywood  Meets  the  Navy. Timely   

28-4  Los  Angeles  Examiner 

Benefit   Fair   

28-7  Meet  Roy  Rogers  Interesting   

28-6  Stars  at  Play  Entertaining  ... 

28-8  Stars— Past  &  Present  Nostalgic   

28-3  Variety  Reel   Interesting   


Reviewer. 
Issue  Of 


.10/  4/41 

.12/  6/41 


8/16/41 
9/27/41 

10/25/41 
11/22/41 
12/13/41 
3/18/42 
12/20/41 


. 1 1/29/41 
. 10/25/41 
. 12/27/41 
.10/  4/41 


. 12/6/41 


. 12/27/41 
.11/  1/41 
.12/  6/41 
.10/  4/41 


.  2/  1/41 
.12/21/40 
.  5/  3/41 

.  4/26/41 

.  6/21/41 

.  6/14/41 

.  6/28/41 

.  3/  1/41 


20TH  CENTURY-FOX  1940-41 

ADVENTURES   OF   A    NEWSREEL   CAMERAMAN  (4) 
1201  Midget  Motor  Mania  Unusual    10  ..10/12/40 


1203  Modern  Highway   Good 

1202  Training  Police  Horses. .. Excellent 


10  ..3/  1/41 
10    ..II  8/41 


LEW    LEHR   COMEDIES  (4) 
1401  Grunters  and  Groaners. .  .Tiresome    10 


1 108 
1106 
1 101 
1103 
1 109 
1102 
1107 
1 104 

1105 
f  1 1 0 


MAGIC  CARPET  OF  MOVIETONE  (8) 
Arctic   in   Springtime   10 


Caribbean  Sentinel   Good 

Eskimo  Trails   Enlightening 

Isle  of  Mystery  

Letter  From  Cairo  

Land  of  Flowers  (Tech.)  .Colorful  .... 

Miracle  of  Hydro  Different  ... 

Old  Dominion  State 

(Tech.)   Very  Good  . 

Spotlight  on  Indo-China  

Winter  in  Eskimo  Land  


. .  8/10/40 


Not  Rev. 

4/26/41 
8/10/40 

Not  Rev. 

Not  Rev. 

8/10/40 
4/19/41 

11/30/40 
Not  Rev. 
Not  Rev. 


RIPLEY'S  BELIEVE   IT  OR  NOT 
1601  Acquitted  by  the  Sea  Excellent    10  ..19/12/40 


SPORTS   REVIEWS— THORGERSEN    (6)    (3  In 

1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on  Rollers   10 

1302  Lure  of  the  TrouttTech.) . For  Fly  Casters  10 

1306  Playing  With  Neptune. .  .Very  Good    9 

1304  Rodeo  Goes  to  Town  Good    10 

1305  Symphony  in  Snow   10 

1301  Vacation  Time  (Tech.)... OK    8 

TERRYTOONS  (26)   (13  in  Tech.) 
1510'Baby    Seal   7 

1551  Bill  Mouse's  Akwakade. ..  Excellent  (Tech.)  7 

1515  Bringing  Home  the  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

1511  Dog's  Dream    7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless   Hector    7 

1503  Happy   Haunting   Grounds   7 

1513  Horse   Fly  Opera   7 

1558  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean .  Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims. .  Good  (Tech.)  ..  7 

1552  Lucky  Duck  (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   Rhythmic(Tech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow   Man    7 

1556  Temperamental  Lion   Amusing(Tech.)  7 

1502  Touchdown  Demons   Amusing    7 

1516  Twelve  O'clock  and  All  Ain't  Well   7 

1559  Uncle  Joey  (Tech.)   7 

1506  What  a  Little  Sneeze 

Will  Do   Good    7 

1560  What  Happens  at  Night  (Tech.)    7 

1509  When  Knights  Were  Bold. Just  a  Cartoon..  7 

WORLD  TODAY 

1704  Anzacs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire  in  Exile   10 

1702  War  in  the  Desert    10 


Tech.) 
.10/12/40 
.Not  Rev. 
.11/30/40 
.  4/19/41 
.  2/  8/41 
.Not  Rev. 
.  8/10/40 


.Not  Rev. 
.  8/IO/40 
.  Not  Rev. 

.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.Not  Rev. 
.Not  Rev. 
.  2/  8/41 
.  12/  7/40 
. 12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 
.Not  Rev. 
.Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.Not  Rev. 
.Not  Rev. 


1941-42 


ADVENTURES  OF   A   NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship.  .Informative  ...  10  ..11/  1/41 
2201  Soldiers  of  the  Sky  Excellent    10  ..8/  2/41 

2203  Wonders  of  the  Sea   10  ..Not  Rev 

2204  Men  for  the  Fleet  Excellent    9  ..  1/17/42 

MAGIC   CARPET   OF   MOVIETONE  (12) 

2103  Call  of  Canada   10  ..Not  Rev. 

2102  Glacier  Trails   Good    10  ..11/  1/41 

2101  Sagebrush  and  Silver  Interesting    10  ..  9/20/41 

SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel .  Excellent    10  ..11/  1/41 

2304  Evergreen   Playland  Good    10  ..  1/17/42 

2302  Life  of  a  Thoroughbred   10  . .  Not  Rev. 

2303  Plavtime  in  Hawaii   10  .  .Not  Rev. 


Page  36 


SHOWMEN'S    TRADE  REVIEW 


January  17,  1942 


20TH  CENTURY-FOX  1941-42  (Cont.) 


Comment  Running 
Tims 

TERRYTOONS  (26) 

2504  Back  to  the  Soil   7  . 

2555  Bird  Tower  (Tech.)    7  . 

2506  Flying  Fever  Good    7 

2503  Frozen   North   Very  Good    7 

2557  Happy  Circus  Day  Amusing    7 

2501  Ice  Carnival   Good    7 

2551  Old  Oaken  Bucket  Good    7 

2552  One  Man  Navy   Amusing    7 

2554  Slap  Happy  Hunters   7 

2556  Torrid  Toreador  (Tech.)  . Good   

2502  Uncle  Joey  Comes  to  Town. Funny    7 

2553  Welcome  Little  Stranger. Good    7 

2505  Yarn  About  Yarn   7  , 

WORLD   TODAY  (4) 

2401  American  Sea  Power  Timely. Excellent  10 

2403  Dutch  Guiana   Very  Good    10 

2402  Uncle  Sam's  Iron  Warriors   10 

UNIVERSAL  1940-41 

CARTOONS  (13)  (Tech.) 


5252 
5241 
5249 
5246 
5247 

5243 
5245 
5242 

5253 
5248 

5250 
5244 
5251 


Andy  Panda's  Pop  Enjoyable    8 

Crazy  House   Satisfactory    ...  8 

Dizzy  Kitty   So-So    8 

Fair  Today  Good    7 

Hysterical  High  Spots  in 

American  History  Fair    7 

Knock,  Knock   Very  Good    8 

Mouse  Trappers  Amusing    7 

Recruiting  Daze   Fair    8 

Screw   Driver  Good    7 

Scrub  Me,  Mama, 

With  a  Boogie  Beat. .  .Snappy   7 

Salt  Water  Daily  Snappy   8 

Syncopated  Sioux   Clever   7 

Woody  Woodpecker    7 

GOING  PLACES  (15) 


Reviewed 
Issue  Of 


Not  Rev. 

Not  Rev. 
.  1/17/42 
. 1 1/  1/41 
.  1/17/42 
,  9/27/41 
.  9/20/41 
,  9/27/41 
.  Not  Rev. 
.  1/17/42 
.11/  1/41 
.11/  1/41 
.Not  Rev. 


.  9/20/41 
.  1/17/42 
.Not  Rsv. 


.  8/  9/41 
.10/12/40 
.  5/17/41 
.  2/15/41 

.  3/29/41 
.11/30/40 
.  2/  8/41 
.11/  2/40 
.  9/  6  41 

.  5/17/41 
.  6/  7/41 
.12/28/40 
.Not  Rsv. 


5353 

Arizona   

Interesting  .... 

ID 

..10/12/40 

5351 

Coast  Guard   

Interesting   

10 

. .  9/21/40 

5358 

Very  Good  .... 

10 

..  3/22/41 

5365 

Garden  Spot  of  the  North 

Good   

9 

..  8/  9/41 

5359 

Humorous  Tombstones  .. 

Amusing   

10 

..  4/12/41 

5355 

Hunting  on  Top  of 

the  World   

Fascinating  ... 

9 

..12/28/40 

5364 

Isles  of  Fate  

Good  &  Timely. 

10 

..  8/  9/41 

5363 

Meet  Jimmy  the  Chump. 

10 

. .  7/19/41 

5354 

Melting  Pot  of  the 

Caribbean   

.Good   

10 

. .  12/28/40 

53(0 

Modern  Way  Down  East. 

Good   

10 

..  6/  7/41 

5362 

Pleasing   

10 

. .  7/19/41 

5356 

South  of  the  Border  

Interesting   

10 

. .  2/15/41 

5352 

.Good   

10 

..10/12/40 

5357 

Swankiest  Isle  in 

the  World   

Interesting  .... 

10 

..  3/15/41 

5361 

Trail  of  Father  Kino... 

.Interesting  .... 

10 

. .  6/14/41 

5226 

5225 

5221 
5222 
5233 
5228 
5230 
5227 

5231 
5232 
5229 
5224 
5223 


MUSICALS— TWO  REEL  (13) 

Bagdad  Daddy  Very  Good   

Beat  Me  Daddy- 
Eight  to  the  Bar  

Class  in  Swing  Good  Variety  .. 

Congamania   Latin  Liveliness 

Dizzy    Doings  Fair   

Jiimpin'  Jivs   Good   

Music  a  la  King  Good  Number  . 

Music  in  the  Morgan 
Manner   ...Entertaining  .. 

Once  U  pon  a  Summer  Tims  .  Average   

Rhythm  Revel   Entertaining 

Shadows  in  Swing  Average   

Tickled  Pinky   Rustic  Rhythm. 

Torrid  Tempos  Entertaining  .. 


SPECIAL  FEATURETTE  (I) 

Cavalcade  of  Aviation  Sure  Fire  

SPECIAL  SUBJECT  (I) 

5110  Swing  With  Bins  Excellent   

STRANGER  THAN   FICTION  (15) 

5371  No.  81  Good  

5372  No.  82  Average   

5373  No.  83  Average   

5374  No.  84  Good   

5375  No.  85  Excellent 

5376  No.  86. 


18  . 

.  2/  8/41 

17  . 

.Not  Rev. 

16  . 

.10/12/40 

20  . 

.11/30/40 

17  . 

.  9/  6/41 

17  . 

.  6/  7/41 

.20  . 

.  7/19/41 

18  . 

.  3/29/41 

18  . 

.  7/19/41 

18  . 

.  8/16/41 

18  . 

.  5/17/41 

18  . 

.  1/  4/41 

18  . 

.11/30/04 

20 

..1/3/42 

18  . 

.  4/13/40 

.Up  to  Par   9 


5377  No.  87  Good 

5378  No.  88  Interesting 

5379  No.  89  Interesting 

5380  No.  90  Interesting 

5381  No.  91  Fair 

5382  No.  92  , 

5383  No.  93  

5384  No.  94  

5385  No.  95  


9 
9 
9 

.So-So    9 


.Very  Good 


.  .Vory  Good 


1941-42 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 

6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6242  Man's  Best  Friend  Good    8 

6244  $21  a  Day  Once  a  Month. Average    7  . 

6243  What's  Cookin'   Good    8 


NAME    BAND    MUSICALS  (13) 


6226  Campus  Capers   Excellent    18 

6224  Doin'  the  Town  Entertaining    ..  20 

6222  In  the  Groove  Entertaining  ...  17 

6221  Is  Everybody  Happy?. ..  .Fair    18 

6225  Jingle  Bells   For  Christmas..  l3'/2 

6223  Skyland  Serenade   Excellent    20 


SPECIAL  FEATURETTE  (I) 

10  Cavalcade  of  Aviation  


STRANGER  THAN  FICTION 

6376  Barnyard  Steam   Buggy.. Good 


(15) 


6375  Blacksmith  Dentist   Good    10 

6373  Candy  Kid   Good    10 

6372  Hermit  of  Oklahoma  Good    10 

6374  Junior  Battlefleet  Good    10 

6371  Shampoo  Springs   Very  Good   10 

VARIETY  VIEWS  15  (5  IN  COLOR) 
6354  Annapolis  Salutes  the 

Navy   Timely    10 

6353  George  Washington. 

Country  Gentleman   Impressive    10 

6351  Moby  Dick's  Home  Town .  Interesting   ....  9 

6352  Northern  Neighbors(Color)  Interesting    9 

6356  Peaceful   Quebec — 

At  War  Interesting   ....  9 

(355  Trail  of  the  Buccaneers ..  Excellent    9 


9/21/40 
,10/12/40 
10/12/40 
11/30/40 
12/28/40 
2/  8/41 
3/29/41 
3/29/41 
,  4/12/41 
5/17/41 
.  5/24/41 
,  6/  7/41 
7/19/41 
Not  Rev. 
.  8/16/41 


10/11/41 
11/  8/41 
12/  6/41 
11/  8/41 


12/20/41 
12/13/41 
10/18/41 
9/  6/41 
12/13/41 
11/  8/41 


. 12/20/41 
. 12/20/41 
.11/  8/41 
. 10/18/41 
.12/  6/41 
. 10/18/41 


..12/13/41 

..10/11/41 
..  9/  6/41 

. . 10/18/41 

..12/13/41 
..11/  8/41 


VITAPHONE-WARNER  BROS.  1940-41 

Comment         Running  Revlswsd 
Tim*     Issue  Of 

BROADWAY  BREVITIES  (9) 


6202  Alice  in  Movieland  Superlative    20 

6204  Dog  in  the  Orchard  Meritorious    20 

6209  Happy  Faces   

6208  Hunting  the  Hard  Way. .  Excellent    20 

6201  Just  a  Cute  Kid   20 

6203  Mack  Sennett  Revival   20 

6206  Seeing  Eye   Poignant    20 

6207  Sockeroo   Funny    20 

6205  Take  the  Air  Entertaining  ...  20 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6101  Riding  Into  Society  T'Ain't  Funny..  19 

6103  Throwing  a  Party   20 

HOLLYWOOD    NOVELTIES  (6) 

6304  History  Repeats  Itself  Good    10 

6301  Football  Highlights   Rockne  Build-up  10 

6303  Mexican  Jumping  Beans.. Very  Good  ....  10 

6302  Shark  Hunting   Exciting    10 

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting    10 


6601 
6612 
6607 
6616 
6608 
6614 
6602 
6611 
6609 
6604 
6610 
6613 
6606 
6603 
6605 
6615 


LOONEY  TUNES  (16) 

Calling  Dr.  Porky  

Coy  Decoy   Funny   

Haunted  Mouse   Very  Good  . 

Henpecked  Duck   A  Howl   

Joe  Glow  the  Firefly  

Meet   John  Doughboy  

Pre- Historic  Porky   Clever   

Porky's  Ant   Good   

Porky's  Bear  Facts  Amusing  ... 

Porky's  Hired  Hand  Good   

Porky's  Preview   Amusing  ... 

Porky's  Prize  Pony  

Porky's  Snooze  Reel  

Sour  Puss   Satisfactory 

Timid  Toreador  Good   , 

We  the  Animals  Squeak. .Excellent  .. 


MELODY  MASTERS  (10) 


6506  Cliff  Edwards  and  His 

Buckaroos   Fair    10 

6505  Henry  Busse  &  Orch  Good    10 

6504  Skinnay  Ennis  &  Orch. ..Good    10 

6503  Jan  Garber  &  Orch   10 

6508  Marie  Green  &  Her 

Merrie  Men   Lively    10 

6510  Carl  Hoff  &  Orch  Notable    10 

6509  Hal  Kemp  &  Orch  Just  a  Band   10 

6501  Matty  Malneck   Snappy   10 

6507  Freddie  Martin  &  Orch. .Fair    10 

6502  Joe  Reichman  &  Orch  Excellent    10 


MERRIE  MELODIES  (26)  (Tech.) 


6724 
6706 
6713 
6712 
6709 
6718 
6710 
6704 
6715 
6722 
6720 
6703 
6719 
6723 
6701 
6707 
6708 
6711 
6726 
6725 
6702 
6714 
6716 
6717 
6705 
6721 


.  Good 


Aviation  Vacation  ... 
Bed  Time  for  Sniffles. 

Cat's  Tale   

Crackpot  Quail   

Elmer's  Pet  Rabbit  Funny   

Farm  Frolics   Excellent  .... 

Fighting  69'/j   Good   

Good  Night  Elmer  

Goofy  Groceries   Novel   

Heckling  Hare   

Hiawatha's  Rabbit  Hunt.  Funny   

Holiday  Highlights   Swell  Satire 

Hollywood  Steps  Out  Excellent   

Inki  and  the  Lion  Good   

Malibu  Beach  Party  Grade  A  .... 

Of  Fox  and  Hound  

Shop,  Look  and  Listen. ..  Good   

Sniffles  Bells  the  Cat  Fair   

Snow  Time  for  Comedy.. Up  to  Par.. 

Snort  Champions   

Stage  Fright   Satisfactory  . 

Tortoise  Beats  the  Hare. .Amusing  ... 

Toy  Trouble   Good   

Trial  of  Mr.  Wolf  Very  Good  . 

Wacky  Wildlife  Funny  

Wacky  Worm   Excellent  ... 


TECHNICOLOR  SPECIALS  (6) 


6006  Carnival  of  Rhythm  Splendid 

6001  Flag  of  Humanity  Splendid 

6005  Here  Comes  the  Cavalry  

6002  March  on  Marines  Excellent 

6003  Meet  the  Fleet  Excellent 

6004  Wings  of  Steel  Excellent 


20 
20 
20 
20 
20 


SPORTS  PARADES  (10) 


1941-42 


BROADWAY  BREVITIES  (12) 

7103  At  the  Stroke  of  Twelve.. Grab  It   20 

7101  Minstrel  Days   Very  Good  20 

7102  Monsters  of  the  Deep...  Good    20 

7104  Perils  of  the  Jungle  Exciting    20 

HOLLYWOOD  NOVELTIES  (6) 

7301  Polo  With  the  Stars   10 

7304  Miracle  Makers  Poor    10 

7303  Points  on  Arrows  dood    10 

7302  White  Sails   Excellent    10 

LOONEY  TUNES  (16) 

7601  Notes   to   You   10 

7604  Porky's    Midnight   Matinee   7 

7603  Porky's  Pooch   Good    7 

7602  Robinson  Crusoe,  Jr  Average    7 

MELODY   MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  ...  10 

7503  Forty  Boys  and  a  Song... Good    10 

7501  U.S.C.  Band  and  Gles  •«  s§  MM*"*. 

Club   Very  Good   10 


..11/30/40 
..  1/18/41 
..Not  Rev. 
. .  5/24/41 
.  .Not  Rev. 
..Not  Rsv. 
. .  4/  5/41 
. .  5/24/41 
. .  3/  8/41 


.Not  Rev. 

.  8/31/40 
.Not  Rev. 


9/30/39 
8/31/40 
11/30/40 
8/  3/40 
9/  6/41 
3/  8/41 


Not  Rev. 
6/21/41 
3/15/41 
9/13/41 

Not  Rev. 

Not  Rev. 

11/  2/40 
5/24/41 
4/  5/41 

12/28/40 
4/26/41 

Not  Rsv. 

Not  Rev. 

11/30/40 
1/18/41 

.  9/  6/41 


.  3/  8/41 
.11/30/40 
. 12/28/40 
.Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


Not  Rev. 

Not  Rev. 
4/  5/41 

Not  Rev. 

12/28/40 
5/24/41 
1/18/41 

Not  Rev. 
.  4/  5/41 

Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
8/31/40 

Not  Rev. 

12/28/40 
.  3/15/41 
8/30/41 

Not  Rev. 
.10/26/40 
.  4/  5/41 
.  5/  3/41 
,  4/26/41 
. 12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.Not  Rev. 
.  12/28/40 
.  1/18/41 
.  5/  3/41 


6407 

Big  Bill  Tilden  

For  Tennis  Fan 

10 

..  5/  3/41 

6404 

California  Thoroughbreds 

Interesting  .... 

10 

..12/28/40 

6403 

Diary  of  a  Racing  Pigeon 

Interesting  .... 

10 

. . 12/  7/40 

6402 

Dogs  You  Seldom  See... 

Good  Novelty... 

10 

. .  8/31/40 

6405 

Fight,  Fish,  Fight  

Thrilling   

10 

. .  3/  8/41 

6401 

Fly  Fishing   

For  Anglers  . . . 

10 

..10/26/40 

5409 

It  Happened  on  Rollers. 

..Not  Rev. 

6410 

Very  Good   

. .  8/30/41 

6408 

Sail  Ho!   

Colorful   

10 

. .  6/21/41 

6406 

Interesting  .... 

10 

. .  4/  5/41 

.11/  8/41 
.  9/13/41 

.  1/  3/42 
.11/  8/41 


.  Not  Rev. 
.  9/13/41 
.  9/13/41 
.11/15/41 


.  Not  Rev. 

.Not  Rev. 
.12/27/41 
.11/15/41 


11/15/41 
9/13/41 

9/13/41 


VITAPHONE-WARNER  BROS. 
1941-42  (Cont.) 

Comment  Running  Reviewed 

Tims     Issue  Of 
MERRIE  MELODIES  (26)  (Tsch.) 

7701  All  This  and  Rabbit 

Stsw   Excellent    7  ..  9/13/41 

7702  Brave  Little  Bat  Fair    7  ..12/27/41 

7703  Bug  Parade   Clever    7  ..11/ 8/41 

7706  Cagey  Canary    7  ..Not  Rev. 

7707  Rhapsody  in  Rivets   7  ..Not  Rsv. 

7704  Rookie  Revue   Out  Dated    7  ..12/27/41 

7705  Saddle  Silly    7  ..Not  Rev. 

7708  Wabbit  Twouble    7  ..Not  Rsv. 

SERVICE  SPECIALS  (6)  (Tsch.) 

7003  Gay  Parisian   Good  Show  20 

7002  Soldiers   in   White   20 

7004  Spanish  Fiesta   Colorful    19 

7001  Tanks  Ars  Coming  Excellent   20 


..12/  6/41 
..Not  Rev. 
..12/  6/41 
..  8/13/41 


SPORTS  PARADE  (10)  (Tech.) 

7402  King  Salmon   Fascinating  ... 

7401  Kings  of  the  Turf  Interesting   

7403  Water  Sports   Average   


..12/27/41 
..  9/13/41 
..11/15/41 


MISCELLANEOUS 


Adventure  in  the  Bronx 

(N.  Y.  Zoological  Soc.)  Good    Il'/i..  8/23/41 

Alive  in  the  Deep  (Prod.)  Exciting                22  ..  5/24/41 

Man  the  Enigma  (Prod.).  Informative    ...  25  ..  5/24/41 

Our  Constitution  (Prod.)  Inspiring               19  ..  5/3/41 

Our  Declaration  of 

Independence  (Prod.)   Timely    19 


SERIALS  1940-41 

No  Chapters 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chaps. 

Spider  Returns    15  Chaps. 

White  Eagls    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvsl...  12  Chaps. 

Jungle  Girl    15  Chaps. 

King  of  ths  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  the  Wsst   15  Chaps. 

SERIALS  1941-42 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

"Spy  Smasher" — Kane  Richmond 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


5/  3/41 


Reviews* 
Issue  Of 

11/29/41 
S/23/41 
5/10/41 

Net  Rsv. 


3/  1/41 
5/31/41 
8/17/40 
11/23/41 


11/  2/4* 
8/  3/41 
2/11/41 

Net  Rsi. 


12/  6/41 
9/  6/41 
Not  Rev. 


11/  1/41 
4/12/41 
7/18/41 


DEFENSE  SUBJECTS 

Title  Running 
Time 

America  Builds  Ships   3  . 

America  Preferred    3  . 

Army  in  Overalls  ,   3  . 

Bits  and  Pieces   3 

Bomber    8  . 

Calling  All  Workers   2  . 

Candidates  Class    12  . 

Food    For    Freedom   3  . 

Pots  to  Planes   3  . 

Power  for  Defense   10  . 

War  Department  Trailers 

1.  Infantry    I  . 

2.  Air  Corps    I  . 

3.  Flying   Cadets    I  . 

4.  Coast  Artillery  Corps   I  .. 

5.  Armored  Force    I 

6.  Flying  Cadets    I  • 

7.  Flying  Cadets    I 

8.  Field  Artillery    I  . 

9.  Foreign  Service    I 

10.  Signal  Corps    I 

11.  Medical  Department    I 

12.  Quartermaster  Corps    I 

Where  Do  We  Go?   2  .. 

Women    In    Defense   10  . 


Distributed 
By 

 List  "B" 

 List  "B" 

 List  "B" 

 List  "B" 

 List  "C" 

 List  "A" 

.Marine  Corps 

 List  "C" 

 List  "C" 

 List  "A" 


.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "A" 
.List  "B" 
.List  "C" 


CITY 


List  "A"  List  "B"  List  "C" 

Albany  Columbia  , .  Universal  MGM 

Atlanta  Paramount  20th-Fox  United  Artists 

Boston  Columbia  Universal  MGM 

Buffalo  United  Artists. .  .Columbia  20th-Fox 

Charlotte  United  Artists. .  .Columbia  20th-Fox 

Chicago  Paramount  20th- Fox  Columbia 

Cincinnati  Universal  Warner  Bros  Republic 

Cleveland  United  Artists. .  .Columbia  20th-Fox 

Dallas  RKO  MGM  Warner  Bros. 

Denver  20th-Fox  Paramount  WB-RKO 

Des  Moines  Columbia  Universal  MGM 

Detroit  MGM  RKO  Paramount 

Indianapolis  Universal  Republic  United  Artists 

Kansas  City  20th-Fox  Paramount  RKO 

Los  Angeles  20th-Fox  Paramount  Warner  Bros. 

Memphis  MGM  RKO  Paramount 

Milwaukee  20th-Fox  Paramount  Columbia 

Minneapolis  Universal  Warner  Bros  Republic 

New  Haven  Warner  Bros  United  Artists. . .Universal 

New  Orleans  Paramount  20th-Fox  United  Artists 

New  York  MGM  RKO  Paramount 

Oklahoma  City.  ..RKO  MGM  Warner  Bros. 

Omaha  Columbia  Universal  MGM 

Philadelphia  Warner  Bros  United  Artists. .  .Universal 

Pittsburgh  Warner  Bros  Republic  RKO 

Portland  Paramount  20th-  Fox  RKO 

St.  Louis  Warner  Bros  United  Artists. .  .Universal 

Salt  Lake  City.  ..MGM  RKO  Paramount 

San  Francisco  ...RKO  MGM  Warner  Bros. 

Seattle  RKO  MGM  Columbia 

Washington  Universal  Warner  Bros  Republls 


Defense  Saving&Eay-Ml  Allotment  Plan 


voluntary 
pay-roll 
allotment 
plan 


lielpS  workers  provide  for  the  future 
lielpS   build  future  buying  power 
lielpS  defend  America  today 


This  is  no  charity  plea.  It  is  a  sound  business  proposition  that 
vitally  concerns  the  present  and  future  welfare  of  your  company, 
your  employees,  and  yourself. 

During  the  post-war  period  of  readjustment,  you  may  be  faced 
with  the  unpleasant  necessity  of  turning  employees  out  into  a 
confused  and  cheerless  world.  But  you,  as  an  employer,  can  do 
something  now  to  help  shape  the  destinies  of  your  people. 
Scores  of  business  heads  have  adopted  the  Voluntary  Pay-roll 
Allotment  Plan  as  a  simple  and  easy  way  for  every  worker  in 
the  land  to  start  a  systematic  and  continuous  Defense  Bond 
savings  program. 

Many  benefits  .  .  .  present  and  future.     It  is 

more  than  a  sensible  step  toward  reducing  the  ranks  of  the 
post-war  needy.  It  will  help  spread  financial  participation  in 
National  Defense  among  all  of  America's  wage  earners. 

The  widespread  use  of  this  plan  will  materially  retard  infla- 
tion. It  will  "store"  part  of  our  pyramiding  national  income 
that  would  otherwise  be  spent  as  fast  as  it's  earned,  increasing 
the  demand  for  our  diminishing  supply  of  consumer  goods. 

And  don't  overlook  the  immediate  benefit  .  .  .  money  for 
defense  materials,  quickly,  continuously,  willingly. 

Let's  do  it  the  American  way!    America's  talent  for 

working  out  emergency  problems,  democratically,  is  being 
tested  today.  As  always,  we  will  work  it  out,  without  pressure 
or  coercion  ...  in  that  old  American  way;  each  businessman 
strengthening  his  own  house;  not  waiting  for  his  neighbor  to  do 
it.  That  custom  has,  throughout  history,  enabled  America  to 
get  things  done  of  its  own  free  will. 

In  emergencies,  America  doesn't  do  things 

iihit-or-misS.9f  We  would  get  there  eventually  if  we 
just  left  it  to  everybody's  whim  to  buy  Defense  Bonds  when  they 
thought  of  it.  But  we're  a  nation  of  businessmen  who  under- 
stand that  the  way  to  get  a  thing  done  is  to  systematize  the  oper- 
ation. That  is  why  so  many  employers  are  getting  back  of  this 
Voluntary  Savings  Plan. 

Like  most  efficient  systems,  it  is  amazingly  simple.  All  you 
have  to  do  is  offer  your  employees  the  convenience  of  having 
a  fixed  sum  allotted,  from  each  pay  envelope,  to  the  purchase  of 
Defense  Bonds.  The  employer  holds  these  funds  in  a  separate 
bank  account,  and  delivers  a  Bond  to  the  employee  each  time 
his  allotments  accumulate  to  a  sufficient  amount. 

Each  employee  who  chooses  to  start  this  savings  plan  decides 
for  himself  the  denomination  of  the  Bonds  to  be  purchased  and 
the  amount  to  be  allotted  from  his  wages  each  pay  day. 


How  big  does  a  company  have  to  be?  From 

three  employees  on  up.  Size  has  nothing  to  do  with  it.  It  works 
equally  well  in  stores,  schools,  publishing  houses,  factories,  or 
banks.  This  whole  idea  of  pay-roll  allotment  has  been  evolved 
by  businessmen  in  cooperation  with  the  Treasury  Department. 
Each  organization  adopts  its  own  simple,  efficient  application 
of  the  idea  in  accordance  with  the  needs  of  its  own  set-up 

No  chore  at  all.  The  system  is  so  simple  that  A.  T.  &  T. 
uses  exactly  the  same  easy  card  system  that  is  being  used  by 
hundreds  of  companies  having  fewer  than  25  employees!  It  is 
simple  enough  to  be  handled  by  a  check-mark  on  a  card  each 
pay  day. 

Plenty  of  help  available.    Although  this  is  your  plan 

when  you  put  it  into  effect,  the  Treasury  Department  is  ready 
and  willing  to  give  you  all  kinds  of  help.  Local  civilian  com- 
mittees in  48  States  are  set  up  to  have  experienced  men  work 
with  you  just  as  much  as  you  want  them  to,  and  no  more. 

Truly,  about  all  you  have  to  do  is  to  indicate  your  willingness 
to  get  your  organization  started.  We  will  supply  most  of  the 
necessary  material,  and  no  end  of  help. 

The  first  step  is  to  take  a  closer  look.  Sending  in 

the  coupon  in  no  way  obligates  you  to  install  the  Plan.  It  will 
simply  give  you  a  chance  to  scrutinize  the  available  material  and 
see  what  other  companies  are  already  doing.  It  will  bring  you 
samples  of  literature  explaining  the  benefits  to  employees  and 
describing  the  various  denominations  of  Defense  Savings  Bonds 
that  can  be  purchased  through  the  Plan. 

Sending  the  coupon  does  nothing  more  than  signify  that  you 
are  anxious  to  do  something  to  help  keep  your  people  off  relief 
when  defense  production  sloughs  off;  omething  to  enable  all 
wage  earners  to  participate  in  financinj  Defense;  something  to 
provide  tomorrow's  buying  power  for  your  prod- 
ucts; something  to  get  money  right  now  for  guns 
and  tanks  and  planes  and  ships. 

France  left  it  to  "hit-or-miss"  .  .  .  and  missed. 
Now  is  the  time  for  you  to  act!  Mail  the  coupon 
or  write  Treasury  Department,  Section  A,  709 
Twelfth  St.  NW.,  Washington,  D.  C. 


FREE  -  NO  OBLIGATION 


Treasury  Department,  Section  A, 
709  Twelfth  St.  NW.,  Washington,  D.  C. 


Please  send  me  the  free  kit  of  material  being  used  by 
companies  that  have  installed  the  Voluntary  Defense 
Savings  Pay-Roll  Allotment  Plan. 

Name   


Position 


Company 
Address  


BACK  ON 
—THE  AIR! 

ELLERY  QUEEN  S 
ADVENTURES 

will  be  broadcast 
over  the 

N-B'C  RED 
NETWORK 

Coast  to  Coast 

Beginning 
Thursday,  Jan.  8,  9:30  P.  M. 
over  West  Coast  stations 

Saturday,  Jan.  10,  7:30  P.  M. 
over  East  Coast  stations 


OPYRIGHT  DEPOSIT 


JAN  3  0  1942 
Copy  ^ 


REVIEWED  IN  THIS  ISSUE 


Page 

The  Fleet's  In 

20 

Fly  By  Night 

20 

Captains  of  the  Clouds 

20 

Born  to  Sing 

20 

North  to  the  Klondike 

21 

Cowboy  Serenade 

21 

West  of  Tombstone 

21 

Salute  to  Courage 

21 

•k  Complete  *  Every 

Week  ★ 

BOOKING  GUIDES 

Begin  on  Page 

26 

Vol.  36 


No.  1 


January  24 
19   4  2 


i 


REMEMBER  PEARl.  HARBOR 


GUS  S.  EySSell      See  Page  4) 


CHARLES  E.  CHICK*  LEWIS 

Editor  and  Publisher 


The  Picture  of  the  Hour!  Listen! 

THE  BUGLE 

SOUNDS 

It  sounds  Louisville's  success  story! 

It  sounds  325%  biz  at  Loew's  Theatre  there! 

It  sounds  Louisville's  great  promotion  campaign! 

It  sounds  the  call  to  alert  showmen  to  book  it  fast! 

It  sounds  timely  thrills  and  robust  fun  for  patrons! 

It  sounds  like  —  and  is  —  money  in  the  bank! 


"THE  BUGLE  SOUNDS"  starring  WALLACE  BEERY  with  Marjorie  Main  •  Lewis  Stone  •  George  Bancroft  •  Henry  O'Neil 
Donna  Reed  •  Chill  Wills  •  William  Lundigan  •  Screen  Play  by  Cyril  Hume  •  Based  on  a  Story  by  Lawrence  Kimble 
and  Cyril  Hume  •  Directed  by  S.  SYLVAN  SIMON  •  Produced  by  J.  WALTER  RUBEN  •  A  Metro-Goldwyn-Mayer  Picture 


January  24,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


Current  Observations 

We  rejoice  with  all  the  industry  in  the  election  of  Bill 
Rodgers  as  permanent  chairman  of  the  Unity  organiza- 
tion. At  the  same  time  we  join  in  the  vote  of  thanks  and 
recognition  to  Jack  Kirsch,  who  served  as  temporary 
chairman,  because  he's  the  guy  who  put  in  the  spade 
work  to  get  this  whole  idea  under  way  and  give  it  the 
momentum  that  has  carried  it  thus  far. 

This  effort  to  bring  peace  and  self-regulation  to  the 
industry  must  not  fail!  Any  quibbling  over  minor  de- 
tails while  major  problems  confront  the  industry  would 
be  just  another  way  of  indicating  that  promises  origi- 
nally made  were  from  the  mouth  and  not  the  heart. 
Again  and  again  we  have  been  reminded  by  many  who 
addressed  meetings  of  the  group  that,  as  the  George 
Schaefer  sub-committee  report  put  it,  all  elements  must 
"address  themselves  not  to  individual  group  advantages, 
but  rather  to  the  ideal  of  serving  the  best  interests  of  the 
whole  industry." 

There  will  be  no  justification  for  any  individual  or 
group  to  desert  because  some  pet  suggestions  are  not 
adopted  in  the  final  program. 

Although  we  searched  diligently  through  the  Hays' 
office  "Film  Facts  of  '42"  we  could  find  nary  a  mention 
of  the  trade  press  other  than  a  listing  of  its  publishers 
and  editors  on  the  War  Activities  Committee. 

The  trade  press  of  any  industry  is  the  mouthpiece  of 
that  industry.  They  mould  industry  opinion;  they 
render  vitally  important  services  to  all  branches  of  the 
industry;  they  form  the  connecting  links  between 
branch  and  other  by  disseminating  news  and  facts. 

But,  apparently,  our  industry  in  the  high  places,  takes 
the  trade  press  so  much  for  granted  that  any  reference 
to  the  tremendous  job  it  is  doing  is  not  worthy  of  men- 
tion or  encouragement  when  comes  the  time  to  render 
a  report  about  every  detail  of  the  industry. 

Three  cheers  for  the  trade  press. 

With  the  scrapping  of  the  OPM  we  sincerely  hope  that 
the  preliminary  work  already  accomplished  by  M.  D. 
Moore  and  Julian  Brylawski  on  industry  priorities  will 
not  be  eliminated  or  overlooked  in  the  new  program 
now  being  inaugurated  by  the  new  board. 

A  limited  amount  of  certain  essential  metals  and  ma- 
terials are  vitally  needed  for  repairs  and  replacements  in 
order  that  theatres  may  continue  to  operate  uninter- 
ruptedly. To  start  all  over  again  can  only  mean  further 
delays  where  too  much  time  already  has  been  lost. 

It  was  STR  that  first  sounded  the  warning  about  vital 


metal  shortages  and  the  danger  of  equipment  being  crip- 
pled through  inability  to  secure  necessary  replacements 
and  vital  equipment.  The  industry  now  knows  how 
accurate  and  important  was  that  warning. 

It  was,  likewise,  STR,  that  called  attention  to  the  film 
can  situation,  when,  as  far  back  as  Sept.  13  th,  we 
sounded  the  warning  on  page  37  of  that  issue. 

This  week,  Kenneth  Cunningham,  of  the  Eastman 
Kodak  Company,  declared  that  the  film  can  shortage 
had  reached  the  critical  stage. 

Individually,  every  person  responsible  for  the  handling 
of  film  cans  must  make  sure  that  this  vitally  essential 
metal  is  carefully  handled  and  returned  to  its  source  so 
that  the  cans  can  be  put  in  shape  for  further  use. 

T  T  T 

Freezing  Film  Prices 

There  has  never  been  a  cellar  or  a  ceiling  in  film  prices. 
The  distributor  fights  for  all  he  can  get  while  the  ex- 
hibitor battles  to  pay  as  little  as  he  can  possibly  get  away 
with.  This  tug  o'  war  has  been  going  on  for  so  many 
years  that  it  has  become  an  expected  and  accepted  fact 
that  each  buying  deal  hinges  on  just  such  methods. 

Double  features  are  probably  the  chief  reason  why  it 
has  been  a  seller's  market  for  so  many  years.  Add  to 
them  the  highly  competitive  situations  which  were  devel- 
oped during  the  boom  building  days  and  you  have  a 
pretty  good  idea  of  why  every  major  company  enjoyed 
almost  continuous  prosperity — even  including  several 
whose  product  in  certain  years  was  so  far  below  par  that 
only  such  an  industry  set  up  could  have  made  it  possible 
for  them  to  survive. 

Inasmuch  as  government  policy  right  now  points  to- 
wards price  control  in  all  fields  it  is  reasonable  to  assume 
that  before  long  it  will  extend  to  admission  prices  and 
film  rentals,  too.  Therefore,  theatremen  should  give 
immediate  and  serious  consideration  to  a  possible  admis- 
sion price  increase  while  there  is  still  time  to  do  so. 

On  the  film  rental  angle  it  is  quite  possible  that  when 
the  price  control  administration,  or  the  law-makers,  get 
around  to  it,  it  will  be  based  upon  the  rentals  of  a  par- 
ticular period  during  the  past  year  or  two.  This  angle 
cannot  be  guessed  at  in  advance  because  there  is  no  way 
of  knowing  just  what  the  administration's  attitude  will 
be  when  the  time  comes. 

Maybe  it  will  take  a  world  war  to  achieve  what  ex- 
hibitors have  battled  for  these  many  years.  A  price  ceil- 
ing on  film  rentals!  Stranger  things  have  already  come 
out  of  this  war  so  don't  be  surprised  if  this  comes  to  pass 
as  well.  Worse  things  can  happen,  and  probably  will. 

— rfCff/CK"  LEWIS 


Page  4 


<5  « 


'41  Gross  Up 
$100,000,000 

5,000,000  Attendance  Rise, 
MPPDA  Report  Discloses 

With  average  film  theatre  atten- 
dance in  the  U.  S.  increasing  ap- 
proximately 5,000,000  in  1941,  the 
box-office  gross  has  been  pushed  up 
an  estimated  $100,000,000  to  $1,100,- 
000,000,  it  was  reported  this  week 
in  Film  Facts,  an  annual  summary  of 
statistical  information  issued  by  the 
MPPDA. 

A  return  to  the  average  attendance 
level  of  1938  and  1939  was  indi- 
cated in  the  85,000,000  estimated 
weekly  average  attendance  last  year. 

While  attendance  and  gross 
climbed  upward  in  1941,  so  also 
did  the  industry's  tax  bill.  In  1940, 
$100,000,000  was  paid  to  the  Fed- 
eral Government ;  in  1941  the  total 
was  boosted  to  $160,000,000.  State 
and  municipalities  accounted  for 
$250,000,000  more  in  industry  levies. 

More  than  13  per  cent  of  all 
U.  S.  film  theatres  are  located  in 
fourteen  cities  of  over  500,000  popu- 
lation with  more  than  22  per  cent 
of  the  seating  capacity,  according  to 
the  publication.  In  the  14  situations 
there  are  2,301  theatres  with  2,374,- 
108  seats  against  a  total  of  16,951 
theatres  with  10,451,442  seats  for 
the  U.  S. 

Although  a  check  reveals  that  304 
towns  of  from  20,000  to  50,000  popu- 
lation have  a  total  of  6,319  theatres, 
or  a  little  more  than  37  per  cent 
of  the  total  houses,  these  theatres 
contain  5,904,263  seats,  or  above 
56  per  cent  of  the  total. 

At  the  close  of  1941,  circuits  were 
operating  theatres  in  2,424  towns  in 
comparison  to  2,084  at  the  end  of 
1940.  Whereas  there  were  279  un- 
affiliated theatres  at  the  close  of 
1940,  the  number  at  year's  end  had 
increased  to  357. 


Giesseman  to  'Frisco 

Cliff  Giesseman  has  been  ap- 
pointed manager  of  the  RKO  Golden 
Gate  Theatre,  San  Francisco,  re- 
placing George  Bole,  who  resigned 
to  join  Universal  Studios. 


Col.'s  Biggest  Ad  Budget 

Columbia  announced  this  week  its 
largest  advertising  budget.  The  1942 
figure  represents  a  30  per  cent  in- 
crease over  the  previous  high  mark. 

INDEX  OF  DEPARTMENTS 

Page 

Advance  Dope    24 

Advertising  Clinic    17 

Feature   Booking  Guide   26 

Hollywood    22 

Newsreel  Synopses    18 

On  the  Patriotic  Front   13 

Program  Exchange    16 

Selling  the  Picture   12 

Shorts  Booking  Guide   29 

Short  Subject  Reviews   18 

Variety  Club  Notes   10 


SHOWMEN'S    TRADE  REVIEW 

Eastman  Urges  Industry  to 
Conserve  Steel  Containers 

Situation  "Critical"  Says  K.  M.  Cunningham;  Theatres 
Can  Assist  by  Holding  on  to  Cans  for  Shorter  Prints 

Dwindling  stocks  of  film  cans,  in  which  raw  film  is  shipped 
from  manufacturer  to  studios  and  laboratories,  have  caused  a 
situation  which  officials  of  Eastman  Kodak  Company  this  week 
described  as  "critical." 


Eastman  has  been  buying  back 
film  cans  from  the  industry  since 
August,  but  this  week  K.  M.  Cun- 
ningham, of  the  company's  motion 
picture  film  department,  said  that 
there  is  urgent  need  for  more  of 
the  cans  to  be  sold  back  to  the  com- 
pany. 

"Steel  is  on  Priority,"  the  Cun- 
ningham statement  reminded,  "and 
must  be  conserved  for  an  all  out  de- 
fense program.  Steel  is  required 
for  making  cans  which  hold  film 
shipped  from  the  film  manufacturer 
to  the  studios  and  laboratories.  No 
practical  substitute  has  been  found 
for  the  containers  for  the  raw  film." 

From  other  sources  it  was  learned 
that  while  quantities  of  the  film  cans 
have  been  sold  back  to  the  manu- 
facturers, there  is  urgent  need  for 
more  cooperation  with  them  by  stu- 
dios, laboratories  and  exchanges. 
The  latter,  in  particular,  are  in  a 
position  to  do  far  more  for  conserva- 
tion of  the  vitally  needed  containers 
by  returning  the  cans  through  what- 
ever channels  have  been  arranged  by 
the  distributor  organizations.  Thea- 
tres figure  in  the  conservation  move- 
ment only  to  a  small  degree,  though 
it  has  been  pointed  out  that  even  here 
there  can  be  improvement  by  exer- 
cise of  greater  care  for  the  cans 
in  which  shorter  length  prints,  such 
as  news  clips,  special  trailers,  etc., 
are  shipped,  so  that  they  may  be  re- 
turned to  use  for  raw  stock. 


'Hey  Rube'  Drive  to 
Cover  All  Amusements 

Baseball  club  owners,  night  club 
operators,  roller  rink  and  amuse- 
ment park  managers  as  well  as  thea- 
tre owners  and  exchange  men  are  eli- 
gible for  membership  in  the  Variety 
Clubs  and  their  memberships  are 
now  being  solicited  in  the  cities 
where  Variety  Clubs  already  exist 
in  order  that  the  Clubs  may  be  100 
per  cent  representative  of  the  entire 
amusement  business.  This  is  part 
of  the  "Hey  Rube"  drive  being  con- 
ducted by  the  Variety  Clubs  from 
Feb.  1  to  Feb.  14. 

Several  plans  for  special  forms 
of  membership  that  offer  drastic  re- 
ductions from  the  usual  initiation 
and  dues  of  the  clubs  are  under 
consideration.  It  is  emphasized  that 
the  drive  is  not  to  raise  large  funds 
for  the  Clubs,  but  to  gather  the 
entire  amusement  business  under  one 
banner  where  it  will  best  be  able  to 
meet  the  enormous  demands  being 
made  upon  it  for  participation  in 
war  emergency  drives  and  other 
activities  to  serve  the  nation. 


Plainfield  Theatre 
Wins  Decision 


Clearance  Again  Reduced; 
Two  Other  Cases  Filed 


Buy  Defense  Bonds  and  Stamps 


The  Liberty  Theatre,  Plainfield, 
N.  ].,  which  was  awarded  modifica- 
tion of  clearance  by  an  arbitrator, 
has  won  again  before  the  Appeals 
Board. 

The  arbitrator's  award  gave  the 
Strand,  Paramount  and  Oxford 
Theatres  21  days'  clearance  over  the 
Liberty,  reducing  it  from  the  30 
days  which  had  previously  prevailed. 
The  Appeals  Board  decided  that  be- 
cause of  the  Strand's  policy  of  play- 
ing single  features  for  a  week's  run 
it  was  entitled  to  the  21  days'  clear- 
ance, but  that  the  other  two  theatres 
were  not  entitled  to  more  than  14 
days'  clearance.  The  Board  also 
ordered  that  no  other  clearances  in 
the  zone  shall  abridge  the  right  of 
the  Liberty  to  play  pictures  21  days 
after  the  Strand  and  14  days  after 
the  other  two  Plainfield  theatres. 

Charles  Kuech  of  the  Gem  Thea- 
tre, Charles  City,  Iowa,  has  filed  a 
complaint  against  Paramount  charg- 
ing refusal  to  license  product. 

J.  Engel,  owner  of  the  Plains 
Theatre,  Plains,  Pa.,  has  filed  a 
complaint  charging  that  the  seven 
day  clearance  granted  to  the  Parsons 
Theatre  is  unreasonable. 

The  full  text  of  arbitration 
awards,  appeals  and  decisions  will 
be  issued  this  month.  It  will  cover 
the  first  year  of  the  arbitration  sys- 
tem. 


Truman  Talley  Dies 

Truman  H.  Talley,  producer  of 
Movietone  News,  died  this  week  at 
the  age  of  SO.  He  was  also  known 
in  the  industry  for  his  production 
of  a  number  of  features  including, 
"The  First  World  War,"  Martin 
Johnson's  pictures  and  several  series 
of  short  subjects. 


Rep. 


.  Buys  Okla.  Franchise 

Republic  announces  that  it  has 
purchased  the  franchise  agreement 
of  Sol  Davis  and  Morris  Loewen- 
stein  for  the  distribution  of  Republic 
pictures  in  the  Oklahoma  City  ter- 
ritory. 


H.  O.  Painter  has  been  appointed 
Republic  sales  manager  by  Empire 
Universal  Films,  to  supervise  the 
sale  of  Republic  pictures  in  Canada. 


January  24,  1942 

Eyssell  Heads 
Music  Hall 

Named  Managing  Director 
Succeeding  Van  Schmus 

(See  Cover) 
Gus  S.  Eyssell  was  appointed 
managing  director  of  Radio  Cfty 
Music  Hall  this  week,  succeeding 
the  late  W.  G.  Van  Schmus.  Eyssell 
had  been  assistant  managing  direc- 
tor since  shortly  after  the  theatre 
opened  in  December  1932.  Only  40 
years  old,  he  is  already  one  of  the 
top  theatremen  in  the  country  and 
his  newest  appointment  places  him 
at  the  head  of  the  largest  single 
theatrical  enterprise  in  the  country. 
He  also  succeeds  Mr.  Van  Schmus 
as  managing  director  of  the  Centre 
Theatre  and  as  president  of  the 
Radio  City  Music  Hall  Corpora- 
tion. 

Barton  P.  Turnbull,  acting  presi- 
dent of  Rockefeller  Center,  Inc., 
made  the  announcement  at  a  small 
gathering  of  Music  Hall  executives 
in  the  theatre's  studio  apartment 
following  a  meeting  of  the  corpora- 
tion's board  of  directors  to  which 
three  new  members  were  elected : 
Lawrence  Kirkland,  Vanderbilt 
Webb    and    Russell    V.  Downing. 

Eyssell  started  his  theatrical  ca- 
reer in  1918  while  still  in  high  school 
in  Kansas  City,  as  assistant  to  the 
manager  of  a  small  suburban  thea- 
tre. Upon  finishing  school,  he  be- 
came treasurer  of  the  Newman, 
Kansas  City's  largest  theatre.  In 
1925,  he  went  to  Los  Angeles  as 
manager  of  Paramount's  Million 
Dollar  Theatre  and  two  years  later 
was  manager  of  the  Metropolitan. 
In  1930,  he  became  district  manager 
for  Paramount- Publix  in  Dallas, 
Houston  and  San  Antonio.  A  year 
and  a  half  later  he  was  New  York 
city  manager  for  the  company,  re- 
taining that  post  until  he  joined  the 
Music  Hall  in  January,  1933. 


SHOWMEN'S 

Trade     /it^  Review 


Vol.  36,  No.  1 


Jan.  24,  1942 


Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 


Published  every  Friday  by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York  City.  Telephone  BRyant  9-5606. 
Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager; 
Harold  Rendall,  Equipment  Advertising 
Manager;  West  Coast  Office,  Guaranty 
Bids.,  6331  Hollywood  Blvd.,  Hollywood, 
Calif.,  Telephone  Hollywood  1390,  Ann 
Lewis,  manager;  London  Representative, 
Milton  Deane,  185  Fleet  St.,  London 
E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Syd- 
ney, Australia.  Subscription  rates  per 
year:  $2.00  in  the  United  States  and 
Canada;  Foreign,  $5.00.  Single  copies, 
ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  second  class  matter 
February  20.  1940,  at  the  Post  Office  at 
New  York,  N.  Y.,  under  the  Act  of  March 
3,  1879.  Contents  copyrighted  1942  by 
Showmen's  Trade  Review,  Inc.  Printed 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVfEW 
1501  Broadway 
New  York  City 


n 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


January  24,  1942 


"CAPTAINS  OF  THE 
CLOUDS"  (WB) 

Theatres  that  have  found  war  flying 
themes  profitable  will  enjoy  a  box  office 
field  day  when  they  play  this  saga  of 
the  Canadian  Flying  Corps  and  the  men 
and  traditions  behind  it. 

Add  to  a  strong  title  the  marquee 
strength  of  Jimmie  Cagney  plus  the 
breath-taking  grandeur  that  Technicolor 
contributes  to  some  remarkably  beautiful 
backgrounds,  and  you  really  have  some- 
thing to  go  out  and  sell  with  the  con- 
fidence and  assurance  that  a  good  cam- 
paign will  pay  off  handsomely. 

There  may  be  some  comment  about 
its  two  hours  of  running  time.  Frankly, 
I  didn't  seem  to  mind  it  myself.  On  the 
contrary,  I  enjoyed  every  foot  of  it. 

"Chick" 


Carolina  Exhibs. 
Condemn  Decree 


Return  to  Block-Booking 
Suggested  as  Alternative 

Charlotte,  N.  C. — In  a  formal 
resolution,  Theatre  Owners  of  North 
and  South  Carolina  took  a  definite 
stand  against  the  consent  decree, 
and  elected  Roy  Rowe  of  Burgaw, 
N.  C,  president  for  1942,  at  the  asso- 
ciation's convention  held  here  early 
this  week. 

Included  in  the  resolution  as  rea- 
sons for  condemning  the  decree  were 
lack  of  cancellation  privileges  with 
forced  buying  in  blocks-of-five ; 
necessity  of  waiting  until  after  pic- 
tures are  screened  for  purchase  and 
presentation,  thereby  increasing  cost 
to  producers  which  in  turn  is  passed 
on  to  exhibitors. 

Ed  Kuykendall,  MPTOA  presi- 
dent, expressed  the  urgent  need  for 
complete  unity  among  theatre  owners 
— among  themselves  as  well  as  with 
all  branches  of  the  industry. 

Other  officers  elected  include :  A. 
F.  Sams,  Jr.,  of  Statesville,  N.  C, 
first  vice-president ;  Boyd  Brown  of 
Winsboro,  N.  C,  second  vice-presi- 
dent; Mrs.  Walter  Griffith  of  Char- 
lotte, secretary  and  treasurer. 


Payette  Named  Chairman 
Of  Advisory  Committee 

Washington — At  a  meeting  this 
week  of  theatre  managers  represent- 
ing nation-wide  interests,  John  J. 
Payette,  zone  manager  of  Warner 
Brothers'  Theatres,  was  named  tem- 
porary chairman  of  a  permanent  na- 
tional advisory  committee  of  the 
theatrical  interests  on  civilian  de- 
fense. Major  Gen.  L.  D.  Gasser 
of  the  Office  of  Civilian  Defense  ad- 
dressed the  theatre  representatives. 


W.  F.  Rodgers  Named  to  Head 
Industry  Unity  Organization 

New  York  Meeting  Sets  Up  Machinery  for  Cooperative 
Action  to  Further  Trade  Harmony  in  All  Branches 


"Poppin"  First  Runs 

"Hellzapoppin"  in  screen  version  is 
registering  with  the  sock  proportions  of 
the  Olsen  and  Johnson  stage  show  which 
set  up  long-run  records  as  a  Broadway 
stage  play,  according  to  reports  from 
theatres  where  the  film  is  playing  its 
initial  engagements. 


W.  F.  Rodgers 
MPICC  Chairman 

committee  reports, 


William  F.  Rodgers,  MGM  sales 
manager,  was  elected  permanent 
chairman  of  the  Motion  Picture  In- 
dustry Confer- 
ence Committee 
at  the  group's 
first  meeting, 
held  in  New 
York  this  week, 
since  the  Unity 
program  it  was 
created  to  carry 
out  was  ratified 
in  Chicago  last 
December. 

The  organiza- 
tion work  ac- 
complished to 
date  was  pre- 
sented by  sub- 
and  Jack  Kirsch, 
of  Chicago,  received  a  vote  of  thanks 
from  all  delegates  for  his  work  as 
temporary  chairman. 

The  first  day's  meeting,  Thursday, 
heard  reports  from  Spyros  Skouras, 
temporary  chairman  of  the  group 
appointed  to  carry  out  the  provisions 
of  Point  1  (taxation)  and  adopted 
it,  including  the  recommendation  that 
Skouras  be  named  permanent  chair- 
man. The  report  urged  cooperation 
between  all  branches  of  the  indus- 
try for  a  broad  program  of  supply- 
ing information  about  proposed  fed- 
eral taxes  and  that  attorneys  for  all 
companies  and  groups  act  in  con- 
cert with  the  committee  as  well  as 
the  setting  up  of  local  sub-com- 
mittees in  all  exchange  territories  to 
see  to  the  end  that  the  industry  be 
given  a  hearing  on  all  proposed 
taxation. 

George  Schaefer,  RKO,  read  the 
report  of  his  subcommittee  (Point  2 


— Policy  on  protecting  the  good 
name  of  the  industry)  and  it  was 
adopted.  The  Schaefer  committee  re- 
port proposed  establishment  of  a  pro- 
gram to  meet  attacks  on  the  industry 
from  without  and  cultivate  the  good 
will  of  the  public  and  the  nation. 

A  committee  on  finance  and  organ- 
ization was  appointed  and  its  report 
and  recommendations  were  presented 
at  an  executive  meeting  held  Thurs- 
day afternoon. 

The  meeting  was  attended  by  rep- 
resentatives of  all  distributor  com- 
panies except  United  Artists,  and 
all  exhibitor  units  present  at  the 
Chicago  Unity  meeting. 

Among  those  present  were  : 

W.  F.  Rodgers,  MGM ;  Tom  Connors 
and  Felix  Jenkins,  20th-Fox ;  George 
Schaefer  and  Ned  Depinet,  RKO ;  Harry 
Thomas,  Monogram;  Sam  Morris,  How- 
ard Levenson  and  Harry  Kalmine,  Warner 
Bros.;  A.  Montague,  Columbia;  James  R. 
Grainger,  Republic ;  Leonard  Goldenson, 
Paramount ;  Tack  Kirsch,  Chicago ;  H.  A. 
Cole,  Allied.  Texas;  Martin  Smith,  To- 
ledo; Bob  White,  Portland;  Harry 
Brandt,  New  York ;  Max  A.  Cohen,  New 
York;  Ed  Kuykendall.  MOTOA,  Co- 
lumbus, Miss. ;  M.  A.  Rosenberg,  Pitts- 
burgh;  Wm.  Crockett,  Virginia;  Spyros 
Skouras,  New  York ;  Lewen  Pizor,  Phila- 
delphia ;  Pete  Wood,  Ohio ;  Fred  Wher- 
enberg.  St.  Louis ;  Joseph  Vogel,  New 
York ;  Robert  Poole,  San  Francisco ;  Sid- 
ney Samuelson.  Philadelphia;  Leo  Brecher, 
New  York;  Roy  Harrold,  Indiana;  Si 
Fabian.  New  York,  who  represented  Jo- 
seph Bernhard,  and  read  the  report  of  the 
Priorities  sub-committee,  of  which  Bern- 
hard  is  the  chairman ;  Howard  Dietz  and 
H.  M.  Richey,  MGM  ;  Ray  Branch,  Mich- 
igan. 


Mirish  Joins  RKO 

Harold  J.  Mirish,  who  has  been 
with  Warner  Bros,  for  IS  years, 
was  added  to  the  RKO  Film  Book- 
ing Department  under  Edward  L. 
Alperson  this  week. 


To  Enforce  Building  Codes 

Danger  of  Air  Raids  Causes  Officials  to  Frown  on  Minor 
Violations;  Commissioners  Meet  with  N.  Y.  Circuit  Men 


Danger  of  air  raids  has  caused  a  stiffening  on  the  part  of 
milding  departments  and  theatre  inspectors  throughout  the 
ountry  toward  minor  violations  of  building  codes  and  regula- 
tions. The  attitude  of  the  officials 
is  that  during  peace  time,  certain 
minor  violations  are  overlooked,  but 
that  during  war  time  when  there  is 
danger  of  enemy  action,  they  cannot 
afford  to  take  the  chance  that  they 
may  be  later  called  to  account  for 
laxity  in  enforcing  the  regulations. 

First  step  in  a  campaign  to  en- 
force existing  regulations  in  New 
York  City  was  a  meeting  held  with 
representatives  of  virtually  every 
circuit  operating  in  the  city  with  the 
Building  Commissioners  who  warn- 
ed the  theatres  that  they  had  until 
March  1  to  comply  with  the  build- 
ing code,  as  amended  last  Spring. 
As  stated  in  STR  for  Dec.  6,  page 
44,  enforcement  of  the  regulations 


TRIAL  DATE  SHIFT 

Buffalo — A  demand  for  delay  of  trial 
of  the  D  of  J's  anti-trust  action  was 
won  by  the  Schine  circuit  this  week, 
with  Federal  Judge  John  Knight  setting 
the  trial  for  April  28.  He  denied  the 
Schine  motion  for  dismissal  of  the  Gov- 
ernment's complaint. 


regarding  lobby  signs  and  false 
fronts  had  been  postponed  pending 
the  outcome  of  the  city  elections. 
Now,  however,  with  danger  of  air 
raids  and  the  elections  safely  hur- 
dled, the  Building  Dept.  is  likely  to 
get  tough. 

Among  the  measures  discussed  at 
the  meeting  were  the  elimination  of 
all  chandeliers,  covering  of  skylights 
and  other  sources  of  escaping  light, 
possibility  that  the  theatres  may  be 
called  upon  to  shelter  many  people 
during  air  raids  and  the  likelihood 
that  in  the  event  of  emergency,  lob- 
bies and  exits  would  be  required 
to  handle  much  more  than  ordinary 
capacity. 


Recruit  From 
Theatre  Stages 

Los  Angeles  Houses  to  Have 
Speakers  Urging  Enlistment 

The  Los  Angeles  Theatre  Defense 
Bureau  this  week  placed  the  stages 
of  all  motion  picture  and  legitimate 
theatres  at  the  disposal  of  United 
States  recruiting  officials  to  en- 
courage enlistments.  This  action  fol- 
lowed a  special  meeting  of  the  Bu- 
reau's Committee  on'  Film  Exhibi- 
tion, at  which  Alan  B.  Aldwell  ex- 
plained in  detail  the  speakers  pro- 
gram of  the  State  Bar  of  California. 

It  was  recommended  that  the 
manager  appear  on  the  stage  per- 
sonally to  introduce  each  speaker 
who  may  make  an  appeal  for  enlist- 
ments. This  is  to  lend  added  dig- 
nity to  the  speaker  and  his  message 
and  to  be  certain  of  having  the  audi- 
ence's attention. 


Brylawski  Continues  on 
Film  Priority  Matters 

Washington  —  Though  the  OPM 
has  been  discontinued  under  reorgan- 
ization by  Donald  M.  Nelson,  the 
change  will  not  affect  procedure  so 
far  as  film  industry  priorities  is  con- 
cerned. A.  Julian  Brylawski  will 
continue  to  be  in  charge  of  the  unit 
concerned  with  film  industry  ma- 
terial requirements. 

It  is  believed  that  two  meetings 
soon  will  be  held,  one  with  studio 
and  exchange  representatives  and 
the  second  with  equipment  manufac- 
turers and  dealers. 


Lefkowitz  Appointed 
Metropolitan  Dist.  Mgr. 

Promotion  of  Sam  Lefkowitz, 
Warner  Bros,  metropolitan  branch 
manager,  to  metropolitan  district 
manager,  succeeding  Ed  Schnitzer, 
resigned,  was  announced  this  week 
by  Ben  Kalmenson,  general  sales 
manager.  Roger  Mahan,  New  Haven 
branch  manager,  succeeds  Lefkowitz, 
while  Philip  Sherman,  Montreal 
manager,  takes  over  the  New  Haven 
exchange.  L.  I.  Coval,  manager  at 
Vancouver,  takes  the  Montreal  post, 
and  Earl  H.  Dalgleish,  Vancouver 
booker,  takes  over  that  branch. 


Columbia  Drive  Winners 
To  Get  Defense  Bonds 

Winners  of  Columbia's  "Victory 
Sales  Drive  for  Columbia's  Great- 
est Year"  will  receive  upwards  of 
$50,000  in  Defense  Bonds,  Abe  Mon- 
tague, general  sales  manager,  an- 
nounced this  week.  The  bonds  will 
replace  the  usual  cash  prizes. 


January  24,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  7 


Important  Dates 

Jan.  29:  MPTO  of  Virginia  conven- 
tion, John  Marshall  Hotel,  Richmond. 

Feb.  6 :  Chicago  Reel  Fellows  Club 
dinner  dance.    Congress  Hotel. 

Mar.  14 :  Warner  Club  Banquet  and 
Ball.  Hotel  Waldorf  Astoria,  New  York. 

April  28  :  Schine  anti-trust  suit  to  trial, 
Federal  Court,  Buffalo. 

May  4-8:  SMFE  Spring  convention, 
Hollywood-Roosevelt  Hotel,  Hollywood. 


Industry  Starts 
Dimes  Campaign 

All  Employes  "Enlist"  in 
Drive  to  Hit  $1,000,000 

The  motion  picture  industry's  "part 
in  the  March  of  Dimes  campaign 
began  on  Thursday  of  this  week  as 
more  than  10,000  started  to  take 
collections ;  about  2,500  will  collect 
money  in  their  auditoriums  and  the 
balance  will  make  lobby  solicita- 
tions. 

There  is  no  official  quota  but  it 
was  freely  predicted  that  the  indus- 
try would  pass  the  $1,000,000  mark, 
thus  exceeding  the  record  total  col- 
lected for  the  U.S.O.  recently. 

Ushers,  projectionists,  porters, 
cashiers  and  doormen,  as  well  as 
managers  have  "enlisted"  in  this 
campaign.  There  is  keen  competi- 
tion among  theatre  employes  to  win 
defense  bonds  by  filling  the  largest 
number  of  birthday  coin  cards.  C.  C. 
Moskowitz,  co-chairman  of  the  drive, 
reports  that  some  theatres  around 
New  York,  beating  the  gun,  already 
have  as  many  as  250  cards,  each 
holding  20  dimes. 


Minnesota  Exhibs  Renew  Plea  Sparks  Refuse 
For  Ceiling  on  Film  Rentals  'Foxes'  Deal 

— — .  

Urge  Film  Provisions  as  Part  of  Price  Control  Bill;         |  Goldwyn  Sells  Opposition, 
Some  Indies  Reported  Planning  'Disunity  Conference'       Takes  Ads  Telling  Why 


Mishkin  to  Selznick 

Leo  Mishkin,  motion  picture  critic 
of  the  New  York  Morning  Tele- 
graph, was  this  week  appointed  New 
York  publicity  representative  for 
David  O.  Selznick.  He  will  work 
under  Whitney  Bolton,  Selznick 
publicity  director. 


Minneapolis — Before  the  Minnesota  Congressional  delegation 
at  the  weekend  was  a  new  appeal  for  Federal  placement  of  a 
ceiling  on  film  rentals  by  way  of  an  amendment  to  the  price 
control  bill,  the  Senate  version  of 
which  exempts  films  from  its  pro- 
visions. 

Identical  requests  were  telegraph- 
ed by  independent  theatre  owners 
here  to  members  of  the  delegation 
in  Washington.  The  wires  asked 
that  any  price  control  bill  agreed 
upon  by  Senate-House  conferees 
contain  a  ceiling  on  rentals  no  higher 
than  was  paid  for  similar  product 
for  the  1940-41  season. 

Following  the  declination  of  Wen- 
dell L.  Willkie  to  represent  the  in- 
dependents in  their  fight  to  secure 
"satisfactory"  pictures,  the  exhibi- 
tors' committee  met  here.  It  was 
later  reported  that  some  Minnesota 
exhibitors  planned  to  counter  New 
York's  unity  conference  with  a  "dis- 
unity conference." 

Such  a  plan,  according  to  one  in- 
dustry executive,  has  caused  indus- 
try leaders  to  be  "befuddled."  North- 
west Allied's  contentions  that  its 
rental  modification  conferences  with 
distribution  heads  have  failed  do 
not  tally  with  reports  from  the  dis- 
tribution men.  Activities  of  the  unit 
are  thought  to  be  embarrassing  na- 
tional Allied  in  view  of  the  latter' s 
initiative  in  promoting  unity. 

Meanwhile,  Fred  Strom,  execu- 
tive secretary  of  Northwest  Allied, 
reported  that  a  survey  of  exhibitors 
in  North  and  South  Dakota  and 
western  Wisconsin,  served  by  Min- 
neapolis exchanges,  showed  that  98 
per  cent  are  opposed  to  the  consent 
decree  method  of  selling  pictures. 


UA  To  Release  12 
Two- Reel  Shorts 

Gradwell  L.  Sears,  Vice-President 
of  United  Artists  in  charge  of  dis- 
tribution, has  just  completed  a  deal 
for  the  release  of  twelve  two-reel 
short  subjects.  The  series  of  shorts 
is  titled  "World  in  Action,"  pro- 
duced by  the  National  Film  Board. 
Three  of  the  new  subjects  have  al- 
ready been  completed.  These  are 
"Churchill's  Island,"  "The  Battle  for 
Oil,"  and  "The  Strategy  of  Metals." 
A  number  of  other  shorts  in  the 
same  series  are  now  in  production 
with  camera  crews  stationed  in  all 
parts  of  the  world. 


'King's  Row'  at  Astor 

Warner  Bros.'  "King's  Row"  will 
open  Feb.  2  at  the  Astor  for  an  ex- 
tended run  on  a  popular  price  basis. 


I  Because  the  Sparks  Circuit  re- 
■  fused  to  book  "The  Little  Foxes"  on 
a  percentage  basis,  Producer  Sam- 
j  uel  Goldwyn  is  playing  the  film  in 
I  seven  Florida  situations  in  competi- 
tion with  Sparks. 

In  fourteen  cities  where  Sparks 
has  no  opposition,  Goldwyn  has 
taken  large  advertisements  in  the  lo- 
cal newspapers  explaining  to  movie- 
goers why  the  picture  will  not  be 
=hown  in  their  theatres.  Ads  have 
also  been  placed  in  nearby  dailies. 
Copy  for  the  ad  is,  in  part : 

"I  believe,  and  have  always  believed, 
that  the  producer  of  a  motion  picture,  the 
man  who  invests  his  money  in  it  and  ex- 
ercises the  judgment  which  makes  it  good 
or  bad,  should  gain  or  lose  in  proportion 
to  the  favor  with  which  the  public  receives 
the  picture.   In  short,  that  pictures  should 

I  be  booked  on  a  percentage  basis — the  only 
basis  which  is  fair  to  both  the  producer 
and  the  theatre. 

'"I  have  never  produced  a  picture  with 
which  I  have  been  more  pleased  ...  It 
is  not  fair  that  you,  who  support  motion 
pictures  continuously,  should  be  deprived 
by  the  eccentricities  of  your  local  theatre 
operators  of  the  finest  entertainment  the 
screen  has  to  offer.   By  your  constant  sup- 

1  port  you  have  earned  the  right  to  see  the 
best." 


Unions,  Producers  Sign  Pact 

Improved  Working  Conditions,  Increased  Wage  Scales 
Agreed  Upon  in  2-Year  Contract;  Negotiations  'Unique' 


IN  spiTe of  what  ir  ] 

5EZ  MERE- I'M  ONLY  J 


Mike 
J.  F. 
Her- 
War- 
Cam- 


Following  sixteen  days  of  conferences  between  the  ten  IATSE 
studio  locals  and  the  eight  major  producing  studios,  a  two-year 
contract  calling  for  improved  working  conditions  and  increased 
wage  scales  retroactive  to  July, 
1941  was  announced  Wednesday. 
It  was  unofficially  reported  that  the 
increase  amounted  to  10  per  cent,  rep- 
resenting a  wage  jump  of  $3,500,000 
a  year. 

Methods  of  conducting  the  nego- 
tiations were  said  to  be  unique  in 
the  labor  history  of  the  motion  pic- 
ture field.  Instead  of  each  local 
negotiating  separately,  all  ten  locals 
negotiated  separately  and  openly  but 
in  the  presence  of  each  other. 

Pat  Casey,  speaking  for  the  pro- 
ducers, said :  "This  was  a  labor  con- 
ference that  was  a  pleasure.  It  should 
have  been  recorded  on  sound  track 
as  a  model  for  all  labor  negotia- 
tions." 

Representatives  of  the  labor  unions 


at  the  sessions  were : 

Joseph  P.  O'Donnell  and  A.  J. 
Moran,  Local  728,  Lamp  Operators 
Swartz,  Local  165,  Projectionists; 
bert  Aller,  Burnett  Guffey,  Gilbert 
renton,  Gus  Peterson.  Local  659. 
eramen ;  Wm.  L.  Edwards,  Local  705, 
Wardrobe;  E.  C.  Duval.  Local  44.  Props; 
E.  E.  Westmore,  Local  706.  Make-up  Ar- 
tists; W.  C.  Barrett.  Local  80.  Grips; 
Harold  Smith.  Local  695.  Sound;  Zeal 
Fairbanks,  Local  727,  Laborers. 

The  producer  representatives  were :  Pat 
Casey,  Chairman ;  Fred  Pelton,  Secre- 
tary; Dave  Garber  and  John  O'Connor, 
Universal ;  Sidney  Kent.  Fred  Meyers  and 
W.  C.  Michaels,  Twentieth  Century-Fox ; 
Keith  Glennon,  Samuel  Goldwyn  Studio ; 
George  Schaefer,  Major  Leslie  Thompson 
and  Reginald  Armour.  RKO ;  Nicholas 
M.  Schenck,  Metro-Goldwyn-Mayer ;  Ar- 
thur Schwartz  and  Wm.  Hopkins.  Co- 
lumbia ;  Barney  Balaban  and  Charles 
Boren,  Paramount;  Carrol  Sax  and  J.  W. 
Hazen.  Warner  Bros. 


BIG-TIME  IN  EVERY  RESPECT 

The  production  by  Albert  L  Cohen 
b  big-time  in  every  respect .and  cer 
tainly  stacks  up  with  major  attrac 
t^sof  like  calibre  as  a  sohd  piece 
of  entertainment.  D„DnRTFR 
HOLLYWOOD  REPORTER 


SMART  BLEND  OF  MUSIC, 
DRAMA,  COMEDY  GOOD 
PERFORMANCES 

hand  on  the  porse  «"^BOXomcE 


WILL  WIN  MANY  TOP  DATES 

will  win  many  top  play  ^s  *roUg  ^ 
land  The  show  holds  excellent  10 
lnsper.se.  Joan  Blondell  grves  a  h.ghly  effee 

To^WOOD  MOT.ON  P.CTUBE  KEV.EW 


A  TOP  PRODUCTION 

Republic  "irn  masses  of 

entertainment  for  the  grea 


MAJOR-CALIBRE 
PRESTIGE 

Republic's  newest  mi 
bid  for  prestige,  L 
Night"  bears  many 

the  caps  of  the  cast 

ducers. 

THE  IM 

INVITED  AUDUi 
CATED  ENTH 
APPRO^ 

There  is  much 
warmth,  and  app* 
ing  of  the  story, 
at  the  Studio  Cil 
an  invited  audieni 
the  theatre  and  in 
siastic  approval 
MOTION  PICT 


CAPABLE  OF 
ING  MOV 

Republic  has 
solidly  entert 
masses   in  1 
gambling  quee 
wherever  Johr 
tentment  are  « 


PRODUCTION  LAYOUT,  HIGH  BUDG 

This  is  one  of  the  Republic :  jeeb*  far*.  « 
buaget  obvious  ,n  vanon  P  oduet „  , 
assignment    n  fine    a        ,  ^  ^  ^  „„ 

r„ntUay„-  andR^i^bndge,  are  apparent. 


Joan  BLONDELL- John 

"LA©T  F@R  Si  N 


RAY  MIDDLETON 


PHILIP  MERIVALE  •  BLANCHE  YURKA  •  EDITH  BARRETT  •  LEONID  KINSKEY 

LEIGH  JASON  —  Director    •    Original  screen  play  by  Isabel  Dawn  and  Boyce  DeGaw  • 


I- 


m, 
li- 
ed 
to 
led 
liu- 
ire. 


ENTERTAIN- 
>,  MASSES 

on  capable  of 
movie  -  going 
{  a  Memphis 
should  do  well 
>s  coin  and  con- 
sideration. 
FILM  DAILY 


RENT 

11,  with  upped 
handles  the  top 
gambling  and 
sband.  Produc- 

KLY  VARIETY 


PAYNE 

GMT 


!  HALL  JOHNSON  CHOIR 

on  a  story  by  Garrett  Fort 


BUY  U.  S.  DEFENSE  BONDS 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


January  24,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


^artetp  Club  Jlote* 

JOHN  H.  HARRIS,  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

The  biggest  news  in  Pittsburgh  this  week  is 
the  announcement  by  John  H.  Harris  that  his 
entire  Ice  Capades  will  perform  Monday,  Janu- 
ary 26th,  in  the  interest  of  the  Buy  a  Bomber 
Campaign.  All  proceeds  will  be  given  over  to 
the  fund.  Stagehands  and  spotlight  operators 
will  donate  their  services.  The  cast  will  be 
paid  for  the  evening,  but  not  out  of  the  re- 
ceipts of  the  evening.  All  paid  admissions  will 
be  donated  to  the  fund;  truly  a  magnificent 
gesture  on  the  part  of  Mr.  Harris  and  his  em- 
ployees. 

This  week  found  many  old  friends  visiting 
Tent  No.  1.  Arthur  Treacher  was  almost  a 
nightly  visitor  as  were  others  of  the  cast  of 
Panama  Hattie.  Lucille  Ball  and  her  husband 
visited  several  nights  during  her  appearance 
at  the  Stanley  Theatre. 

Friday  night  the  members  and  guests  of 
Tent  No.  1  met  at  the  regular  Family  Night 
gathering.  A  record  crowd  was  recorded. 
Highlight  of  the  evening  was  the  presentation 
by  Chief  Barker  Joe  Hiller  of  some  flowers  to 
the  mother  of  Phil  and  Maurice  Spitalny.  Phil 
is  appearing  this  week  at  the  Stanley. 

Annabella  held  a  reception  Sunday  night 
for  the  press  and  members  of  Variety  in  her 
suite  at  the  William  Penn  Hotel.  George  Gom- 
perts,  her  personal  representative  has  been  in 
Pittsburgh  all  week  making  arrangements  for 
her  appearance  here  in  "Blythe  Spirit,"  open- 
ing at  the  Nixon  Monday  night. 

Sam  Nixon,  manager  of  the  Nixon  Theatre, 
and  his  wife  have  become  favorites  at  the  club 
since  coming  here  the  beginning  of  the  season. 

Hey  Rube !  Better  roll  up  your  sleeves,  you've 
got  some  work  to  do !  We  have  ours  all  rolled 
up  and  we're  ready  to  go!  Hey  Rube! — Hey 
Rube! 

Tent  No.  1  will  sponsor  the  President's  Birth- 
day Ball  this  year  to  be  held  at  the  William 
Penn  Hotel.  Members  of  the  Committee  are : 
Joe  Hiller,  John  H.  Harris,  Moe  Silvers,  Brian 
McDonald,  I.  Elmer  Ecker,  C.  C.  Kellenberg 
and  Bob  Fiske. 


Tent  No.  5— Detroit 

Detroit  Tent's  first  open  membership  meet- 
ing of  1942  was  set  for  Monday  night  in  the 
clubrooms,  and  was  given  unusual  significance 
by  being  the  occasion  for  the  actual  working 
installation  of  officers  of  the  club.  The  installa- 
tion was  held  quietly  with  a  more  formal  pub- 
lic installation  to  follow  later  when  plans  can 
be  completed.  Meantime,  with  the  officers  offi- 
cially in  office  and  the  committees  all  func- 
tioning, Detroit  Variety  will  be  in  a  position  to 
carry  on  its  important  share  in  the  defense 
activities  of  show  business  in  1942. 

Center  of  activity  is  the  Heart  of  Variety 
committee  once  more,  with  the  Committee  it- 
self receiving  a  strong  membership  of  leading 
Barkers  this  year,  to  allow  this  to  be  the  focal 
point  of  club  plans.  Continuing  as  the  basic 
distinctive  service  is  the  series  of  free  shows 
for  shut-ins  which  Detroit  Variety  originated, 
and  which  are  being  given  regularly  a  num- 
ber of  times  weekly  to  children  and  others  in 
hospitals,  orphanages,  and  other  institutions. 
Little  publicized  of  late,  this  activity  with  its 
intimate  human  contacts  remains  perhaps  the 
closest  to  the  heart  of  every  individual  member 
of  Detroit  tent,  because  the  idea  was  started 
here  and  has  been  steadily  carried  on  as  an 
integral  part  of  all  official  Variety  programs 
under  one  administration  after  another  as  the 
years  have  gone  by. 


Tent  No.  13— Philadelphia 

Barker  Sam  Stiefel  presented  another  of  his 
big-time  floor  shows  at  the  Saturday  Night 
"Open  House"  which  was  enjoyed  by  a  large 
crowd.  Jack  Lewis'  orchestra  furnished  peppy 
dance  music. 

The  Barkers  of  Tent  No.  13  who  attend  the 
regular  Tuesday  Night  "Stags"  are  looking 
forward  to  the  Gin  Rummy  Tournament  to  start 
soon  under  the  direction  of  Barker  Al  Davis, 
House  Committeeman  in  charge  of  cards. 

A  General  Membership  Meeting  has  been 
called  for  next  Monday  Night,  which  will  be 
the  first  meeting  held  under  the  direction  of  the 
new  Officers  and  Board. 


Tent  No.  19— Baltimore 

Officers  were  installed  by  the  Club  at  the 
meeting  held  this  week.  J.  Louis  Rome,  Na- 
tional Canvassman,  was  the  inducting  officer. 
Bernard  Seaman  heads  the  new  leaders  of  the 
club  as  Chief  Barker.  Others  are  Edward 
Perotka,  first  assistant ;  Rodney  Collier,  second 
assistant;  Frank  H.  Durkee,  treasurer;  Barry 
Goldman,  secretary ;  and  Canvassmen  Lauritz 
Garman,  Joseph  C.  Grant,  Howard  Burman, 
Leonard  McLaughlin  and  W.  C.  Hicks.  The 
latter,  retiring  chief  barker,  was  ill  and  did  not 
attend  the  installation  meeting. 

Among  the  business  transacted  at  the  meeting 
was  adoption  of  an  idea  to  induct  new  members 
immediately  upon  their  acceptance.  The  meeting 
also  nominated  to  the  Board  Elmer  Nolte,  to 
replace  Edward  Sherwood,  transferred  to  Cleve- 
land. 

Leonard  McLaughlin  was  named  chairman  of 
the  luncheon  committee  by  Chief  Barker  Sea- 
man. The  club  also  voted  to  grant  the  request 
of  Mrs.  Edward  Kimple,  Jr.,  to  have  the  Red 
Cross  meetings  take  place  in  Club  headquarters. 

At  the  luncheon  meeting  of  the  Board  of  Di- 
rectors in  the  Lord  Baltimore  Hotel,  Friday, 
January  16,  the  members  formed  themselves  into 
an  executive  committee  to  join  the  campaign 
then  being  run  in  Baltimore  by  the  Baltimore 
Neivs-Post  and  Sunday  American  to  help  raise 
the  scheduled  two  million  dollar  sales  in  De- 
fense Savings  Stamps  and  Bonds  and  they 
pledged  themselves  to  the  sale  or  purchase  to 
the  amount  of  $200,000.  This  was  part  of  the 
papers'  plans  to  sell  stamps  and  bonds  in  the 
Bomber  campaign. 

Another  special  Tuesday  night  entertainment 
was  held  at  the  Club  rooms  with  acts  from  the 
Hippodrome  arranged  for  by  I.  M.  Rappaport 
and  Bernard  Seaman. 


Tent  No.  21— Atlanta 

Here's  the  long  awaited  news  from  Tent  21 ! 
The  major  charity  activity  has  been  adopted 
and  it's  to  be  a  huge  recreational  center  for  un- 
derprivileged boys  and  girls  to  be  established  on 
Bankhead  Avenue,  in  a  section  of  the  city  which 
leads  in  juvenile  delinquency.  The  playground, 
to  be  known  as  the  "Variety  Club  Recreation 
Center,"  will  cover  a  city  block.  An  initial  ex- 
penditure of  $30,000  is  being  made  to  get  the 
project  started.  When  completed  the  Center 
will  be  equipped  with  a  baseball  diamond,  foot- 
ball field,  swimming  pool  and  other  facilities. 
Also  in  mind,  but  not  yet  in  concrete  form,  is  a 
Medical  Center.  The  possibilities  of  the  new 
project  are  unlimited. 

The  idea  of  the  center  was  proposed  to  the 


club  last  Monday  by  Chief  Barker  Harry  G. 
Ballance  who  took  office  on  that  day.  He  had 
been  working  for  several  months  on  the  idea, 
aided  by  several  other  Barkers,  and  the  com- 
plete plans  were  in  order  when  the  proposal  was 
made.  Chief  Barker  Ballance  was  so  sure  that 
the  plan  would  meet  with  the  approval  of  Tent 
21  that  he  had  even  gone  so  far  as  to  secure  op- 
tions on  the  land,  a  city  block. 

In  addition  to  Chief  Barker  Ballance,  other 
officers  installed  last  Monday  were :  E.  E. 
Whitaker,  First  Assistant;  Willis  J.  Dabis, 
Second  Assistant;  Paul  Wilson,  Property  Mas- 
ter and  R.  B.  Wilby,  Dough  Guy.  Directors 
installed  were  Jeff  Davis,  Dick  Ford,  Jimmy 
Harrison,  Dave  Prince,  Sid  Reams  and  Wra.  K. 
Jenkins,  the  retiring  Chief  Barker  who  had 
served  the  club  faithfully  for  two  years  and 
who  was  instrumental  in  Tent  21's  birth. 

Chief  Barker  Ballance  has  made  the  following  com- 
mittee assignments  for  the  new  year — Finance  Com- 
mittee: R.  B.  Wilby,  Chairman,  Harry  G.  Ballance, 
Wm.  K.  Jenkins ;  Membership  Committee :  Jimmy 
Harrison,  chairman,  Harry  Graham,  Charles  E.  Kess- 
nich,  Willis  Davis ;  New  Members  Committee :  Dave 
Prince,  chairman,  Roy  Avey,  Jeff  Davis,  Riley  Davis, 
Lionel  Keene,  J.  R.  Kirby,  Charles  Lester,  Hubert 
Lyons,  Henry  B.  Moog;  Publicity  Committee:  Earle 
M.  Holden,  chairman,  T.  H.  Read,  Ernest  Rogers, 
Lee  Rogers,  James  Gillespie;  Heart  of  Variety  Com- 
mittee :  Sid  Reams,  chairman,  Harry  G.  Ballance, 
Fred  Coleman,  Wm.  K.  Jenkins,  R.  B.  Wilby;  Shut-in 
and  Sound  Truck  Committee :  Dick  Ford,  chairman, 
Roy  Avey,  J.  C.  Brown,  John  Ezell,  Jr.,  J.  F.  Kirby, 
Charles  Lester,  Jake  Pries,  Sid  Reams,  Dusty  Rhodes, 
Harold  Spears;  Welfare  and  Sympathy  Committee: 
John  Ezell,  Sr.,  chairman,  Tom  Bailey,  W.  C.  Hames, 
Jake  Pries,  E.  E.  Whitaker,  Paul  Wilson ;  House 
Committee :  Jack  Dumestrie,  chairman,  E.  E.  Whit- 
aker, Jeff  Davis,  Jimmy  Harrison,  Hubert  Lyons; 
Rules  Committee:  Willis  Davis,  chairman.  R.  B. 
Wilby,  Paul  Wilson,  H.  G.  Ballance,  E.  E.  Whitaker; 
Golf  Committee :  Riley  Davis,  chairman,  Jimmy  Harri- 
son, Gus  King,  O.  C.  Lam,  Hugh  Manning,  Harold 
Spears ;  Entertainment  Committee :  Lex  DeVeston 
Benton,  chairman,  Jack  Dumestrie,  Andrew  Fiore, 
McRae  Jett,  Lionel  Keene,  Wm.  Kemp,  Gus  King, 
Jake  Pries,  Herman  Steinichen,  Sidney  Laird;  Audit- 
ing Committee :  R.  G.  McClure,  chairman,  T.  X. 
Jones,  Harold  Spears. 


Tent  No.  23— Boston 

William  Clark,  short  subjects  sales  manager 
for  20th  Century-Fox  has  been  visiting  the 
club  rooms  at  the  Statler  Hotel  as  the  guest  of 
E.  X.  Callahan,  New  England  branch  manager 
for  the  company. 

Frank  Boscketti  of  Lawrence,  Mass.,  has 
been  in  town  for  the  past  month  and  has  been 
a  frequent  visitor  to  the  club  rooms. 


Tent  No.  24— Charlotte 

With  the  new  crew  installed,  Chief  Barker 
H.  H.  Everett  has  appointed  the  following  com- 
mittees for  the  year — House  Committee :  R.  L. 
Simpson,  Scott  Lett,  Ralph  Jackson,  F.  A. 
Rosevelt,  Joe  Gins,  and  Ray  Ervin;  Mobile 
Unit  Committee :  Roy  Smart,  Chairman,  How- 
ard Marx,  J.  H.  Dillon,  R.  F.  Pinson,  Max 
Bryant,  and  J.  A.  Schrader;  Membership  Com- 
mittee :  Joe  Brecheen,  Chairman,  Harry  Hardy, 
F.  H.  Beddingfield,  Royal  Penny,  and  John  A. 
Bachman ;  Heart  of  Variety  Committee :  J.  A. 
Bachman,  Chairman,  J.  H.  Vickers,  L.  C.  Sipe, 
Benn  Rosenwald,  A.  E.  Joscelyn;  Ways  & 
Means  Committee :  F.  A.  Beddingfield,  Chair- 
man, F.  K.  Sims,  T.  A.  Little,  J.  A.  Prichard, 
and  T.  D.  Kemp,  Jr. ;  Phil  Longdon  has  been 
appointed  Chairman  of  the  Anniversary  Ban- 
quet Committee  for  1942.  Committeemen  will 
be  announced  later ;  Publicity  Committee :  Al 
Burks,  Chairman,  Dick  Pitts,  and  Tom  Fesper- 
man. 


Sill 


The  launching  of  a  great  picture  becomes  an  industry  event.  The 
magic  name  of  Charlie  Chaplin  will  soon  shine  from  thousands 
of  marquees.  But  before  "The  Gold  Rush"  reaches  this  wide  dis- 
tribution, it  will  first  play  the  important  key  runs  of  this  nation. 
Frankly,  we  are  going  to  be  very  particular  in  choosing  the  first  few 
showmen  to  whom  we  will  entrust  the  premiere  engagements  of 
Charlie  Chaplin  in  "The  Gold  Rush". 

We  will  hand-pick  showmen  with  reputations  of  years  stand- 
ing .  .  .  men  who  have  proven  many  times  over  their  ability  to 
handle  big  attractions  in  a  big  way. 

Several  of  these  theatre  men  merchandised  previous  Chaplin 
pictures  to  record  grosses.  Others  are  numbered  among  the  new  group 
of  enterprising  exhibitors  who  by  their  recent  achievements  have  lifted 
their  theatrical  showcases  head-and-shoulders  above  their  opposition. 

In  the  Klondike  one  miner's  discovery  started  the  Gold  Rush. 
But  United  Artists  is  going  to  launch  Charlie  Chaplin  in  "The 
Gold  Rush"  with  the  brains,  backing  and  ballyhoo  of  the  industry's 
greatest  showmen. 


THE  WORLDS  GREAT  LAUGHING  PICTURE 


*  *  *  *  FOR  DEFENSE— BUY  UNITED  STATES  SAVINGS  BONDS  AND  STAMPS  *  ★  ★  * 


Page  12  SHOWMEN'S    TRADE    REVIEW  January  24,  1942 


Building  PlelUfye  fab  Pto^ti 


Now  is  Time  for  Showmen  to  Capitalize  the  Importance 
of  Theatre  to  His  Community  by  Institutional  Selling 


Beginning  a  series  by  a  showman  for  showmen,  this 
article  sets  forth  facts  about  the  value  of  the  theatre 
to   a   community.    Later  articles  will   give  specific 
plans  and  methods  for  increasing  the  prestige  of  the 
theatre  as  a  place  of  community  importance  and  aimed 
to  develop  new  patrons  as  well  as  more  regular  at- 
tendance by  those  now  patronizing  your  theatre. 
The  importance  of  the  theatre  to  the  commu- 
nity it  serves  cannot  be  exaggerated.  The  busi- 
ness of  dispensing  happiness  only  measures  to 
its  proper  importance  when  it  is  taken  into 
consideration  that  human  existence  is  divided 
into  three  periods ;  work,  recreation,  and  rest. 

Viewed  in  that  light  recreation  assumes  equal 
rank  with  sleep  and  endeavor  as  physical  de- 
mands of  the  normal  person.  It  is  also  gen- 
erally conceded  that  recreation  is  most  beneficial 
when  it  is  found  in  healthful,  restful  surround- 
ings at  a  minimum  of  physical  effort.  It  is  also 
acknowledged  that  mental  relaxation  is  requi- 
site to  normal  health. 

This  premise  is  factual !  Any  good  doctor 
will  agree  with  every  word  of  it !  And  it  re- 
quires no  deep  study  to  arrive  at  the  conclusion 
that  this  prescription  for  mental  and  physical 
health  can  be  properly  filled  at  no  other  place 
as  perfectly  as  in  the  modern  theatre. 

In  keeping  with  these  established  facts  re- 
sponsible showmen  should  recognize  the  impor- 


tance attached  to  the  service  they  offer.  Upon 
them  rests  a  duty  to  see  that  every  effort  is  put 
forth  to  persuade  all  persons  in  the  area  they 
serve  to  become  regular  patrons  of  the  theatre 
and,  perforce,  enjoy  the  ultimate  of  mental  and 
physical  health. 

Add  to  the  above  the  educational  advance- 
ment to  be  gained  by  attending  performances 
regularly,  and  the  importance  of  a  theatre  to 
the  community  assumes  prominence  far  exceed- 
ing that  of  any  other  business  in  his  town. 

Theatre's  Opportunity  to  Serve 

Today,  more  than  ever  before,  the  theatre 
should  predominate  in  community  life.  This 
"war  of  nerves"  is  more  than  a  phrase,  it  is  an 
actual  condition  brought  about  by  the  fears  of 
parents  and  loved  ones  for  those  in  the  service; 
by  the  blare  of  war  news  from  radios ;  by 
the  screaming  headlines  of  papers ;  the  threat 
to  small  business. 

From  this  turmoil  of  terror  there  is  but  one 
sure  solace — one  certain  relief — recreation ! 

The  manager  who  fails  to  go  "all  out"  in  his 
effort  to  call  forcible  attention  to  the  fact  that 
such  recreation  is  procurable  in  its  finest  form 
at  his  theatre  is  guilty  of  neglecting  his  duty  to 
the  community. 

It  has  long  been  known  that  the  theatre  should 
enjoy  institutional  prominence  in  the  commu- 
nity it  serves.  The  fact  that  too  many  managers 
have  failed  to  treat  their  enterprise  in  a  manner 
that  commands  institutional  respect,  with  the 
consequent  lowering  of  its  place  in  the  public 
mind,  is  unfortunate. 

Now  is  the  time  to  regain  all  the  prestige  that 
has  been  lost!  Perhaps  never  again  will  cir- 
cumstances be  so  rife  for  establishing  your 
theatre  in  the  first  rank  of  community  thought ! 

Now  is  the  time  to  implant  the  idea  of  regu- 
lar attendance,  regardless  of  the  attraction  being 
shown ! 

Now  is  the  time  to  convince  your  patrons 
that  regular  attendance  is  conducive  to  a  better 
mental  and  physical  attitude ;  a  more  compre- 
hensive knowledge  of  ever  changing  facts  in 
the  world ;  an  asylum  where  healthful  relaxa- 
tion is  always  available  to  relieve  stress  and 
dispel  worry. 

Remember  that  stars  and  attractions  fluctuate 
in  public  appeal,  but  your  theatre,  as  an  institu- 
tion, provides  the  one  place  where  instant  re- 
lief from  daily  strife  can  always  be  had  for  the 
price  of  an  admission  ticket. 

Regain  the  eminence  you  vacated ! 

Make  your  theatre  an  institution  in  your 
community ! 


Costless — But  Most  Effective 


Utilizing  press  books,  magazines,  stripping,  let- 
tering and  art  work,  this  costless  and  most 
effective  display  on  Warners'  "International 
Squadron"  and  Republic's  "Ice-Capades"  was 
instrumental  in  attracting  crowds  to  Schine's 
Russell  Theatre,  Maysville,  Ky.  It  was  used  in 
the  lobby  and  balcony  in  advance  and  on  busy 
street  intersections  during  the  run,  according 
to  Manager  Edward  S.  May. 


Readers  Identify  Leading  Ladies 

A  contest  asking  readers  to  identify  Clark 
Gable's  former  leading  ladies,  and  posting  of 
signs  at  the  city  limits  reading :  "This  is  no 
Honky  Tonk  town  but  be  sure  to  see,  etc.," 
were  features  of  the  "Honky  Tonk"  campaign 
put  over  by  Jack  Matlack,  Craterian,  Med- 
ford,  Ore. 


For  Better  Show  Selling 
Showmanalyses  Have  Appeared 
In   STR   on   Following    Pictures  . 


A  Bedtime  Story  Jan.  3 

Charley's   Aunt   Aug.  2 

Dr.  Jekyll  and  Mr.  Hyde  Sept.  6 

Feminine  Touch  Oct.  11 

Glamoiu    liui   Dec.  o 

Here  Comes  Mr.  Jordan  Aug.  16 

Hold  Hack  the  Dawn  Sept.  20 

Ece-Capades   Aug.  23 

International  Squadron  Oct.  4 

Kathleen   Dec.  20 

Lady  For  a  Night  Jan.  17 

Lydia   Aug.  30 

Men  I  n  Her  Life  Nov.  29 

Moon  Over  Her  Shoulder  Oct.  1)< 

New  Wine  Aug.  9 

One  Foot  in  Heaven  Nov.  1 

Sundown   Oct.  25 

Suspicion   Nov.  22 

Two- Faced   Woman   Nov.  8 

Unfinished  Business   Sept.  13 

Week-End  in  Havana  Sept.  27 

Young  America   Jan.  10 


Selette  Displays  Timely 
Message  Out  in  Front 

Manager  Edward  Selette  of  the  Albany  Thea- 
tre, Albany,  N.  Y.,  has  a  brother-in-law  who 
operates  the  Latin  Quarter  Night  Club  in  Bos- 
ton. Recently,  this  brother-in-law  ran  an  ad 
in  the  Boston  papers  in  which  he  used  a  quo- 
tation of  Abraham  Lincoln :  "With  the  fear- 
ful strain  that  is  upon  me  night  and  day,  if 
I  did  not  laugh,  I  should  die."  Copy  for  the 
rest  of  the  ad  emphasized  that  the  fact  that 
"in  these  trying  times  the  Latin  Quarter  pre- 
sents a  show  of  outstanding  excellence,  etc." 

"Why  can't  I  adapt  this  idea  to  my  own  ad- 
vertising?", Eddie  asked  himself.  So  he  made 
up  a  one-sheet,  which  he  displays  in  front  of 
his  box-office.  Here  is  the  copy  in  its  entirety : 
"With  the  fearful  strain  that  is  upon 

me  night  and  day,  if  I  did  not  laugh,  I 

should  die." 

Abraham  Lincoln 

In  these  trying  times  the  Albany  Thea- 
tre presents,  week  after  week,  programs 
for  your  entertainment. 

Sleep  refreshes  a  tired  body.  Enter- 
tainment refreshes  a  tired  mind.  Whether 
you  laugh,  sigh,  scowl  or  cry  at  a  movie, 
it  does  you  good  to  get  your  mind  away 
from  every-day  affairs. 

The  sign  has  stopped  quite  a  few  passersby, 
Eddie  declares,  and  adds  that  in  the  present 
crisis,  it  is  a  good  bet  for  all  theatres. 


Defense  Bonds  as  Prizes 

Defense  Bonds  were  awarded  readers  of  a 
Wilkes-Barre  newspaper  for  assembling  the 
letters  in  the  title  "Kathleen"  which  were  scat- 
tered over  different  pages  and  submitting  the 
best  essay  on  why  we  should  purchase  Defense 
Bonds  and  Stamps. 


Neilson's  Life  Savers  Tieup 

A  tieup  with  Life  Savers,  arranged  with  the 
company's  main  office,  permitted  Robert  Neil- 
son,  State,  Johnstown,  Pa.,  to  distribute  sev- 
eral thousand  packages,  each  carrying  "Babes 
on  Broadway"  copy. 


EXCHANGE  MEN 

Handle  Film  Cans  With  Care 


January  24,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  13 


War-Time  Activities  a  Must  for  heatres 


War.  with  its  tenacious  hold  on  the  actions, 
impulses,  thoughts  and  habits  of  every  man, 
woman  and  child  in  the  United  States,  is  our 
newest  and  by  far  most  serious  competitor. 

War  of  course  is  not  the  kind  of  competition 
that  can  be  treated  cursorily  and  handled  as 
you  would  a  new  house  in  the  neighborhood 
or  a  carnival  passing  through  tow-n.  It  is  far 
above  all  that — but  the  fact  remains  that  it  is  a 
competitor.  This  is  something  that  requires  deep 
thought  and  careful  planning  if  you  are  to  suc- 
cessfully conduct  your  business  without  finding 
yourself  in  the  unfavorable  light  of  a  person  who 
stands  in  the  way  of  community  progress  and 
community  needs. 

The  very  nature  of  the  activities  that  are  in 
conflict  with  theatre  attendance  today  place 
among  the  ranks  of  the  "untouchables"  so  far 
as  customary  theatre  promotion  is  concerned. 
The  "Smokes  for  Yanks,"  Civilian  Defense  Or- 
ganizations, Red  Cross  drives,  etc.,  are  all  so 
deserving  and  essential  to  the  accomplishment 
of  national  purposes  that  any  attempt  to  get  in 
the  way  of  their  progress  would  reflect  dis- 
credit on  you  and  your  enterprise. 

The  best  possible  manner  of  getting  your 
theatre  in  tune  with  the  veritable  flood  of  activ- 
ity that  has  taken  hold  of  every  town  and 
hamlet  in  America  since  we  first  felt  the  shock 
of  the  enemy's  mailed  fist  on  December  7th  is 
to  get  right  in  the  front  rank  and  make  your 
theatre  the  very  hub  of  every  one  of  these  com- 
munity movements. 

First,  pay  a  visit  to  the  city  fathers  and  pre- 
vail on  them  to  make  some  statement  as  to  the 
important  place  entertainment  holds  in  main- 
taining civilian  and  military  morale.  Mrs. 
Roosevelt's  first  remark  was  "for  heavens  sake 
keep  them  laughing." 

Then  get  in  touch  with  the  building  inspec- 
tors and,  provided  your  building  construction 
warrants,  get  them  to  give  you  a  statement  as 
to  the  comparative  safety  of  your  property  as  a 
place  of  community  gathering. 

When  you  have  these — make  use  of  them  in 


SAVE  COPPER!  HERE'S  HOW 

The  voluntary  move  of  members  of  St.  Louis 
local  143  of  I.A.T.S.E.  for  the  conservation 
and  reclamation  of  copper  can  be  copied  by 
every  theatre. 

The  St.  Louis  operators  are  saving  drip- 
pings from  the  copper  ends  of  carbons  and 
stripping  the  plating  off  the  butt  ends  of  used 
carbons.  The  metal  is  turned  over  to  local 
salvage  organizations  or  sold  to  metal  scrap 
dealers  where  it  can  find  its  way  back  into 
use  for  defense  purposes. 

If  this  practice  were  engaged  in  100  per 
cent  it  would  be  possible  for  the  industry 
to  save  approximately  60  per  cent  of  all 
copper  used  for  this  purpose.  Such  a  saving 
would  most  certainly  be  viewed  with  favor 
by  the  government  when  it  comes  time  to  ask 
for  priorities  on  this  particular  metal. 

There  are  many,  many  other  avenues  in 
which  we  can  save  or  reclaim  materials  that 
are  of  vital  need  to  our  nation  in  the  making 
of  defense  goods.  Let's  find  'em! 


MONTEFALCO'S  'DEFENSE  NIGHT  GRAND  IDEA 

Among  the  many  methods  utilized  by  showmen  to  aid  the  nation's  all-out  war  effort,  few  possess  a 
greater  degree  of  merit  than  that  conducted  by  Manager  Albert  Montefalco  of  the  Roxy  Theatre,  New 
Britain,  Conn.  Montefalco's  accomplishment  deserves  the  serious  consideration  of  every  showman  with  a 
view  toward  adopting  it  to  their  own  situations.    Here  it  is: 

Every  Friday  night  is  Defense  Night  at  the  Roxy.  On  that  evening,  every  man  and  woman  patron 
attending  the  performance  receives  a  10-cent  Defense  Stamp  until  his  or  her  booklet,  which  is  also 
included  in  the  opening  night  giveaway,  is  completely  filled  with  50  stamps  valued  at  $5. 

Montefalco  has  sent  special  letters  to  the  principal  of  the  local  high  schools,  the  president  of  the  Elks 
Club,  the  commander  of  the  American  Legion  post,  and  to  other  heads  of  fraternal,  civic  and  patriotic 
organizations.  He  has  also  made  up  a  special  lobby  display,  distributed  window  cards  and  heralds. 
Through   National  Screen  Service   he  ordered   a  specially-made  patriotic  trailer  featuring  this  copy: 

"Uncle  Sam  is  knocking  at  your  door.  Free  to  every  man  and  woman  patron  .  .  .  one  U.  S.  Defense 
Stamp  each  week  on  Defense  Night  until  your  booklet  is  filled.  ...  It  is  your  patriotic  duty  to  attend  the 
Roxy  every  Friday  night,  etc." 

On  the  opening  night,  over  1,000  patrons  jammed  the  doors.  Montefalco  believes  it  will  soon  be 
necessary,  because  of  the  enthusiastic  public  reception,  to  set  aside  not  one,  but  two  nights  each  week, 
for  this  worthwhile  stunt.    The  newspapers  and  local  radio  station  are  playing  it  up  big. 


your  ads,  on  your  front  and  on  your  screen. 

Then  arrange  to  contact  the  heads  of  the 
various  organizations  and  sell  them  the  idea  of 
the  central  location  of  your  theatre  as  a  meet- 
ing place  and  the  fact  that  it  is  the  logical  place 
to  hold  their  meetings. 

If  you  can  prevail  on  one  of  your  operators 
to  report  a  little  early,  arrange  to  close  the 
meeting  with  the  playing  of  a  patriotic  song  reel 
and  arrange  to  show  the  trailer  on  your  current 
and  coming  attraction.  You  might  even  go  so 
far  as  to  run  a  single  reel  in  order  to  keep 
them  satisfied  and  command  attention  to  the 
trailer. 

Offer  the  facilities  of  your  lobby  for  the  or- 
ganization work  of  the  various  groups.  Give 
them  desk  space  and  allow  them  to  solicit  mem- 
bers among  your  incoming  and  outgoing  pa- 
trons. 

If  possible  arrange  to  have  a  booth  for  the 
sale  of  defense  stamps  and  let  your  cashier  re- 
mind each  customer  of  its  existence. 

Run  trailers  on  your  screen  soliciting  mem- 
berships in  the  various  groups  and  urging  at- 
tendance at  the  meetings  they  hold  in  your 
theatre. 

Dress  up  that  lobby — re-arrange  those  dis- 
plays and  get  ready  to  make  the  most  of  the 
increased  traffic.  There  will  most  assuredly 
be  a  lot  of  people  w7ho  are  not  ordinarily  thea- 
tregoers anxious  to  join  these  patriotic  groups 
and,  by  making  your  theatre  the  very  center  of 
all  patriotic  activities,  you  have  an  excellent 
chance  of  making  new  acquaintances  and  get- 
ting new  customers.  And  you'll  be  doing  a 
swell  job  for  your  community  in  which  your 
employes  will  be  glad  to  join. 


Films  Morale  Builder 
For  Java  Defenders 

You've  read  plenty  of  how  important  En- 
gland's theatres  have  proven  to  the  maintenance 
of  public  morale  in  war  time.  If  they  failed  to 
impress  you  here's  news  from  the  latest  war 
front  that  should  make  you  see  how  your  enter- 
prise fits  into  the  first  line  of  America's  Defense. 

Sydney  J.  Albright,  United  Artists  repre- 
sentative in  Batavia,  Java,  reports  that  movies 
are  figuring  prominently  as  an  acknowledged 
needed  diversion  in  that  war  torn  city. 


Mothers  of  Service  Men  as  Guests 

You  can  get  a  heap  of  co-operative  publicity 
from  press  and  radio  by  offering  to  entertain 
the  mothers  of  men  in  service  at  your  theatre 
on  certain  nights  of  the  week.  Limit  the  num- 
ber to  conform  to  your  capacity  and  allow  the 
radio  or  newspaper  to  determine  how  they 
should  be  selected.  Make  it  a  weekly  or  bi- 
weekly event  which  will  allow  all  of  the  mothers 
to  attend. 


Play  Up  Newsreel  Headlines 

Capitalize  on  your  newsreels.  Every  time  your 
screen  carries  war  items  that  have  been  head- 
lined in  recent  newspaper  articles  arrange  to 
have  a  bulletin  placed  in  prominence  in  front 
of  your  theatre. 


GET  IN  THE  SCRAP'  IDEA 

The  OPM  has  circularized  industrial  com- 
munities and  the  manufacturing  units  with 
copies  of  the  "Erie  Plan  of  Industrial  Con- 
servation." The  plan  is  for  the  salvaging  of 
scrap  metal,  conversion  of  old  or  obsolete 
machinery,  etc. 

Probably  you  can  tie  in  to  this  campaign,  if 
yours  is  an  industrial  city,  by  offering  prizes 
to  factory  help  responsible  for  the  best  ideas 
for  carrying  out  the  work;  or  the  men  re- 
sponsible for  the  preservation  of  the  largest 
amount  of  scrap,  etc. 

The  signs  to  be  used  can  be  displayed  to 
advantage  by  theatres  and  the  text  offers 
suggestion  for  the  holding  of  several  types 
of  special  matinees.  The  sign  reads:  "Get 
in  the  SCRAP.  America's  War  Industries 
need  METALS,  PAPER,  OLD  RAGS,  RUB- 
BER. Get  it  back  in  war  production."  A 
lot  of  local  prestige  can  be  generated  by 
managers  who  go  to  town  with  this  style 
of  cooperation. 


A  Weekly  Service  Presenting  Practical  Ideas  for  War-Time  Operation 
and  Theatre  Cooperation  With  Industry's  Aid  to  the  Victory  Campaign 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


January  24,  1942 


Break  Up  Routine  Schedules 
By  Staging  'Special  Weeks' 


Several  Suggestions  Listed 
ToHelpSho  wmen  Retain  High 
Public  Interest  in  Theatres 

Some  very  practical  suggestions  were  offered 
some  time  ago  in  the  bulletin  of  the  Warner 
Theatres  in  Ohio,  for  "special  weeks"  to  break 
up  the  routine  schedule  of  regular  programs. 
Here  are  the  best  of  them  which  have  been 
culled  for  showmen's  perusal  because  they  carry 
a  universal  application  to  any  situation  that 
cares  to  adapt  them  to  its  particular  needs. 

LAUGH  WEEK 

Book  in  as  many  comedy  features  as  possi- 
ble. Build  each  program  with  one  or  two 
comedy  shorts.  Designate  it  as  "Laugh 
Week"  or  "Happiness  Week."  This  will  be 
a  welcome  innovation  at  this  time  when  peo- 
ple are  under  war  stress,  and  want  to  get 
away  from  the  tension  all  about  them.  Get 
the  Mayor  to  issue  a  Laugh  Week  proclama- 
tion. Run  an  advance  trailer,  and  spot  a  spe- 
cial board  in  lobby.  Hang  up  some  frame 
masks  of  wide-mouthed  laughing  head.  For 
a  ballyhoo  use  a  man  in  clown  make-up  with 
wide-mouthed  grin  painted  on.  Sign  on  his 
back  says:  "You  too  can  have  a  good  laugh 
attending  'Laugh  Week'  at  the  (theatre)." 

"TAKE-A-PICTURE"  WEEK 

Can  be  tied  in  with  photographers,  film  supply 
stores  and  developing  studios.  The  newspaper 
can  run  a  contest  for  amateur  photographers,  as 
this  is  all  the  rage  right  now  and  photo  depart- 
ments in  newspapers  are  going  strong.  Best 
photos  are  published  in  paper.  Also  invite  ama- 
teurs to  take  pictures  of  crowd  on  streets  for  a 
lobby  display.  Those  identifying  themselves 
receive  free  ticket. 

SAFETY  WEEK 

There  has  been  a  big  increase  in  accidents 
in  many  localities.  Thus  this  safety  week  plan 
will  meet  with  the  support  of  the  police  de- 
partment and  the  local  chamber  of  commerce. 
Ask  the  newspaper  editor  to  list  each  day  the 
license  numbers  of  several  cars  whose  drivers 
were  spotted  in  the  performance  of  some 
courteous  act.  Award  them  guest  tickets 
upon  showing  corresponding  drivers'  licenses. 
Some  judge  might  sentence  offenders  of  traf- 
fic rules  to  visit  a  display  in  your  lobby  along 
lines  of  a  Safety  Exhibit.  The  police  traffic 
department  can  help  you  assemble  a  good  dis- 


play. Banner  taxis  with  streamers:  "Ride 
this  cab  in  safety  and  comfort  to  see  (picture) 
at  (theatre)."  The  police  traffic  chief  could 
make  a  short  talk  from  stage  on  what  is  being 
done  to  safeguard  lives  in  traffic.  The  school 
authorities'  help  can  be  enlisted,  for  a  special 
children's  matinee  on  Safety  Week. 

MUSIC  WEEK 

This  gives  you  an  opportunity  to  secure  some 
good  local  talent  to  appear  on  stage,  also  musical 
organization  as  well  as  high  school  glee  clubs 
to  participate.  Every  evening  is  set  aside  for 
a  special  group.  The  contest  idea  can  be  used, 
for  singers,  either  classic  or  popular,  or  both. 
Tie  in  with  local  radio  station  for  representative 
to  act  as  judge.  The  winners  can  be  rewarded 
by  appearing  on  the  air  in  a  regular  musical  pro- 
gram. Book  in  one  or  two  musical  features  for 
this  special  week.  Have  the  pop  musical  num- 
bers in  productions  played  on  local  radio  pro- 
grams. Also  contact  juke  box  owners  to  run 
records  of  songs  from  current  attraction.  The 
music  shops  will  get  in  back  of  this  Music 
Week  and  extend  plenty  of  publicity,  for  it 
directly  helps  their  business. 

COMMUNITY  WEEK 

Play  up  the  surrounding  communities 
reached  by  bus  service.  Set  aside  specific 
nights  for  different  communities.  The  local 
merchants  should  back  this  to  the  limit,  as  it 
brings  trade  to  their  vicinity.  Have  them 
offer  special  bargains  for  the  out-of-town 
shoppers.  A  short  stage  program  can  be  put 
on  each  evening  with  leading  citizens  of  the 
different  communities  being  presented  by  the 
theatre  management.  The  newspaper  can  tie 
in  with  a  special  co-op  page  in  honor  of  the 
community  idea.  Various  glee  clubs,  bands, 
musical  groups,  can  participate  to  liven  up 
the  stage  attractions. 

CONTEST  WEEK 

A  different  type  of  contest  can  be  arranged 
for  each  night  of  the  week.  There  is  a  wide 
range  of  events  to  choose  from.  A  dance  contest 
will  prove  popular,  with  the  idea  tied  up  to  the 
popular  dance  craze  of  the  moment.  For  the 
current  swing  craze,  a  swell  contest  can  be 
arranged  among  the  local  bands  entering  one  of 
their  members  in  competition.  For  popular  ap- 
peal, a  beauty  contest,  or  resemblance  contest 
tied  in  with  star  of  your  current  attraction,  can't 
miss.  Always  popular  and  good  for  a  barrel 
of  laughs :  have  stage  announcer  call  for  odd 
things  which  folks  might  purposely  carry  in 
their  pockets.    Offer  small  cash  prizes. 


HELPFUL  HINTS 

(Ed.  Note:  This  is  one  of  a  series  of  timely 
and  valuable  letters  prepared  by  Charles  H. 
Ryan  for  managers  of  Warner  Chicago  Thea- 
tres. His  advice  could  readily  apply  to  thea- 
tres everywhere.  Therefore,  we  suggest  you 
clip  and  save  these  "Helpful  Hints"  as  they 
appear  from  time  to  time.) 

What  Is  Worrying? 

Worry  is  the  most  futile  thing  in  the  world. 
No  one  can  analyze  its  causes  and  effects  with- 
out realizing  that.  In  no  way  has  it  ever  helped 
any  one  and  in  many  ways  it  has  exerted  a  bad 
influence  on  every  one  of  us. 

What  is  worrying?  It  is  letting  yourself 
FEAR  the  trials  and  problems  ahead.  It  is 
stewing  over  something  you  cannot  help,  and 
telling  yourself  that  terrible  things  are  bound 
to  happen,  thus  driving  your  courage  and 
cheerfulness  into  a  corner  and  scaring  them 
to  death  with  ghost  stories  and  dire  predic- 
tions. 

Generally  it  is  the  FEAR  OF  SOME- 
THING THAT  WILL  NEVER  HAPPEN. 

Worry  robs  a  man  not  only  of  his  courage, 
but  of  his  peace  of  mind,  and  worst  of  all, 
of  his  health.  For  it  robs  him  of  his  sleep 
and  sets  his  nerves  on  edge. 

In  turn,  worry  has  three  deadly  enemies — 
common  sense,  courage  and  a  sense  of  humor. 
The  man  with  a  well-developed  sense  of  humor 
seldom  worries.  He  has  the  courage  to  ridicule 
worry — and  worry  and  fear  cannot  face  ridicule. 

So  the  next  time  worry  starts  tying  you  in  a 
knot,  just  try  leaning  back  and  laughing  right 
in  its  face.  If  you  do  that,  you  will  make  the 
startling  discovery  that  courage  is  just  around 
the  corner  with  a  grin  on  its  face,  ready  to  go 
to  work  for  you. 


Kemper  Stages  Orphan's  'Dumbo' 
Christmas  Party  at  Buffalo 

Manager  Dick  Kemper  of  the  20th  Century 
Theatre,  Buffalo,  with  the  cooperation  of  RKO- 
Radio  exploiteer  Ted .  Wynn,  staged  a  special 
"Dumbo"  Christmas  party  for  the  benefit  of 
crippled  children  from  all  of  Buffalo's  children's 
institutions.  Over  2,000  children  were  enter- 
tained in  this  manner  at  the  20th  Century 
Theatre. 

The  J.  N.  Adams  Store  also  cooperated  by 
sending  their  costumed  Dumbo  and  Three 
Little  Pigs  who  aided  materially  by  stage 
and  audience  appearances  which  delighted  the 
kids. 


Five  hundred  attended  the  second  exhibitors'  forum  held  by  MGM  at  the  Gayoso 
Hotel  in  Memphis  last  week.  The  gathering  was  devoted  entirely  to  ways  and 
means  of  increasing  business.  The  photo  at  the  left  shows  some  of  the  exhibitors 
who  attended.  At  the  right  is  shown  the  dais  at  the  third  Forum,  held  at  the 
Hotel  Coronado  also  last  week.  Left  to  right  are  J.  X.  Quinn,  MGM  St.  Louis 
branch  manager;  Besa  Short,  short  subject  department  head,  Interstate  Circuit; 


William  R.  Ferguson,  MGM  exploitation  manager;  H.  M.  Richey,  assistant  to 
Wm.  F.  Rodgers,  in  charge  of  exhibitor  relations;  Fred  Wehrenberg,  president  of 
the  MPTO  of  St.  Louis,  Eastern  Missouri  and  Southern  Illinois;  J.  E.  Flynn, 
MGM  central  division  manager;  Ed  Salzberg,  exhibitor  from  Bluefield,  W.  Va.; 
E.  K.  O'Shea,  MGM  Eastern  and  Southern  sales  manager;  Harris  P.  Wolfberg, 
MGM  district  manager. 


3£ 


MnnNS!"^ 


Refer  fo  your  January  10th 
issue  of  Showmen's  Trade 
Review  for  a  complete 
Showmanalysis  that  will  as- 
sure you  those  extra  profits ! 


"'*e'  •  Direcfe  .  .    ■  -""IIGII 


Get  your  copy  of  the  press-book 
early!  Cash  in  on  one  of  the 
greatest  pre- selling  campaigns 
ever  presented  to  the  nation's 
theatremen ! 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


January  24,  1942 


P< 


Large  Books  of  Matches  Are 
Used  to  Plug  Stage  Show/ 
Fred  Reeth  Back  in  Fold 

Did  we  say  something  during  the  holidays 
about  a  dearth  of  programs?  And  didn't  we 
say  that  after  the  holidays  they'd  start  coming 
in  again?  We  actually  thought  they  would, 
hut  we  were  surprised  at  the  avalanche  the  mail 
man  poured  on  our  desk.  That's  proof  enough 
for  us  that  members  are  back  on  the  job  once 
more. 

So,  without  wasting  any  more  words,  we'll 
dive  right  into  the  pile.  In  looking  over  the 
program  for  the  Ambassador  Theatre,  Balti- 
more, we  notice  that  Manager  Will  Briemann 
describes  "I  Wake  Up  Screaming"  thusly: 
"Three  promoters,  including  Victor  Mature, 
select  Carole  Landis,  a  waitress,  as  the  girl 
they  are  going  to  glamorize  and  make  the  darling 
of  cafe  society.  The  plan  succeeds,  and  Carole 
is  offered  a  Hollywood  contract  which  she  ac- 
cepts without  consulting  her  backers." 

Perhaps  Briemann  had  a  good  reason  for 
describing  the  picture  in  that  manner,  but  he 
barely  touched  on  the  real  story,  which  con- 
cerns the  murder  of  the  girl  and  the  hound- 
ing of  the  hero  by  a  persevering,  pathological 
detective.  His  failure  to  even  mention  the 
fact  that  the  picture  is  a  corking  mystery 
melodrama  is  a  mystery  to  us,  for  we  thought 
these  entertainment  ingredients  would  appeal 
to  most  people.  But,  as  we  said  before,  he 
probably  had  a  good  reason,  and  he  knows 
the  tastes  of  his  audiences  better  than  we  do. 

Novelty  Looks  Like  Pass 

A  clever  novelty  gotten  out  recently  for 
Warners'  Milwaukee  Theatre,  Milwaukee,  Wis., 
utilized  the  old  "pass"  idea.  The  word  pass 
appeared  in  bold  letters  on  the  card,  but  the 
copy,  when  read  at  close  range,  was  as  follows : 
''This  could  be  a  Pass  to  see  such-and-such  a 
picture  at  Warners'  Milwaukee  Theatre.  P.S. 
But  it  isn't." 

Well,  looks  like  we  won't  have  to  borrow  any 
matches  for  a  long  time  to  come.  Manager 
Pearce  Parkhurst  at  the  Colonial  Theatre, 
Nashua,  N.  H.,  sends  us  a  sample  of  the  book 
matches  he  used  to  plug  his  stage  shows. 
Imagine  a  book  of  matches  sixteen  inches  long ! 
For  his  tie-in  copy,  Parkhurst  used  this  line: 
"It  took  the  world's  biggest  book  of  matches  to 


YOU  Saw  It— So  Did  Others! 

It  would  be  easier  to  count  the  people  who  are 
NOT  attracted  to  the  remarkable  cartoon  covers 
that  grace  the  programs  of  Manager  Bob  Ingham's 
Orange  Theatre  in  Orange,  Mass.,  for  it's  certain 
that  the  majority  of  folks  in  that  territory 
are  unable  to  resist  the  clever  method  Ingham 
utilizes  to  enlighten  them  on  the  values  of  his 
theatre  as  the  foremost  institution  in  Orange. 


tell  you  about  the  biggest  stage  shows  to  come 
to  Nashua." 

In  advertising  "Sergeant  York,"  Arnold 
Stoltz  featured  this  copy  on  the  back  of  his 
rotogravure  program:  "Since  Pearl  Harbor 
we'd  all  like  to  be  'Sergeant  Yorks,'  but  even 
if  we  can't  ...  we  can  do  our  part  by  buying 
U.  S.  Savings  Stamps  and  Bonds.  Also,  it's 
patriotic  to  save  rubber  and  gasoline  .  .  . 
ride  together  and  save  in  a  Black  and  White 
Taxi."    Timely  tieup,  swell  showmanship. 

As  its  Happy  New  Year  message,  the  DeLuxe 
News,  program  for  Harry  Hobolth's  Imlay  City, 
Capac  and  Davison  (Mich.)  theatres,  carried 
this  inspiring  and  timely  message : 

"Fortunate  are  we  of  the  motion  picture 
industry,  that  in  a  day  of  world  ordeals,  deep 
national  concerns  and  all  humanity  on  trial 
with  its  woes  of  adjustments,  we  have  as  our 
function  and  share  of  service  the  happiest 
job  on  earth — the  purveying  of  entertain- 
ment. 

"Through  the  medium  of  make-believe  that 
makes  dreams  come  true,  we  open  vistas  of 
heart's  desire  attained,  declaring  for  the 
screen's  hour  of  grace  a  truce  with  fact  in 
shadowland  where,  for  a  while  at  least,  cares 
may  be  laid  aside  and  added  strength  found 
to  face  another  day." 

The  content  of  the  message  was  credited  to 
"the  recent  dedication  program  of  Waterman 
Bros.'  Ozone  Theatre,  Marryatville,  Australia." 

Imprinted  Doilies 

SHOWMEN™  TRADECREVIEW  ,  [t  ma^,  be  c,old  u£  Jl?  PeT?S  ^ake'  N"  P'f  bM 

1501  Broadwa  weather  doesn  t  chill  the  showmanship  ac- 

New  York  Tj^Y  tivities  of  Manager  Art  Ableson  of  the  Lake 

Theatre.  He  tied  up  with  a  restaurant  to  have 
Dear  "Chick":— I  hereby  apply  for  membership  in  imprinted  doilies  provided  each  customer  at 
the  STR  Program  Exchange.  I  understand  that  entry  every  meal.  It  was  an  attractive  ad  and  caused 
of  my  name  on  this  coupon  signifies  a  willingness     plenty  of  comment. 

to  exchange  theatre  programs  with  other  theatres,  Who  remembers  when  Freed  Reeth  was 
but  involves  no  other  obligation.  Only  managers,  manager  of  the  Sheboygan  Theatre,  Sheboy- 
assistants,  or  men  in  charge  of  programs  eligible.        gan.  Wis.?    It  seems  like  a  long  time  ago, 

for  we  haven't  heard  from  Fred  in  many 
Name  moons.    But  a  few  days  ago  we  received  a 

large  envelope  post-marked  "Neenah,  Wis.," 
and  inside  that  envelope  were  newspaper 
ea  re  tear-sheets  and  a  souvenir  program  concern- 

ing the  opening  of  the  Neenah  Theatre,  of 

Position    which  Reeth  is  resident  manager.   The  house 

is  operated  by  Marcus  &  Swirnhoff  Theatres, 

City    Inc.,  of  which  Ben  Marcus  is  president  and 

general  manager,  and  I.  E.  Swirnoff,  vice- 
State    president  and  secretary.    The  souvenir  pro- 


Y  our  Application  Blank- 
Clip  and  Mail  Now! 


grams  is  a  beautiful  job — truly  a  souvenir 
Neenah  residents  will  want  to  keep.  No  less 
than  77  merchant  ads  appear  in  the  20-page 
book,  and  every  page  shows  great  care  in  j 
make-up  and  composition.  It  is  indeed  a 
neat  job  from  start  to  finish,  an  achievement  j 
of  which  Reeth  should  feel  justly  proud. 

Our  discourse  must  end  now,  for  we  see  the 
red  light.  But  when  it  changes  to  green  again, 
we'll  be  back.  From  all  present  indications, 
that'll  be  next  week. 


These  Showmen  Won 
MGM  Honor  Roll  Buttons 


The  Winnah:  Chuck  Alderson,  Ada  Thea- 
tre, Boise,  Idaho. 

For:  Promotion  of  "Whistling  in  the 
Dark." 

Campaign  Highlights:  An  expert  whistler, 
imitating  bird  calls  and  trills,  and  carrying 
a  sign  on  his  back  plugging  the  film,  attracted 
large  crowds  in  busy  Boise  streets  as  part 
of  Alderson's  exploitation  activities.  Lucky 
number  heralds  and  radio  spot  announce- 
ments also  were  used  effectively. 


The  Winnah:  Harold  Jones,  Majestic  (Fox 
Nampas),  Nampa,  Idaho. 

For:  Promotion  of  "Blossoms  in  the 
Dust." 

Campaign  Highlights:  For  ten  days  be- 
fore the  opening  of  "Blossoms  in  the  Dust" 
at  the  Nampa,  an  ordinary  film  can,  tied 
with  wide  satin  red  ribbon,  was  on  display 
in  the  foyer.  Nearby  was  copy  reading: 
"This  is  an  ordinary  film  can  .  .  .  but  it  con- 
tains 'Blossoms  in  the  Dust'."  A  newspaper 
contest  asking  parents  for  their  opinions 
on  adopted  children,  radio  spot  announce- 
ments, and  "collars"  on  all  bottles  of  milk 
delivered  daily  in  Nampa  rounded  out  the 
campaign. 


The  Winnahs:  Charles  Kurtzman,  Loew's 
New  England  district  manager,  and  Edward 
McBride  and  Howard  Burkhardt,  managers 
of  Loew's  State  and  Orpheum  theatres, 
Boston. 

For:  Their  outstanding  promotion  of  the 
double  world  premiere  of  "H.  M.  Pulham, 

Esq." 


The  Winnah:  Pete  Nepote,  Lincoln  Thea- 
tre, Robinson,  111. 

For:  Promotion  of  "Blossoms  in  the  Dust." 

Campaign  Highlights:  Prizes  were  do- 
nated to  the  first  baby  born  in  Lincoln  after 
8:00  p.m.  of  the  film's  opening  day.  For  the 
first  time  in  the  territory  a  24-sheet  was 
laid  down  on  the  sidewalk  in  front  of  the 
theatre,  attracting  a  great  deal  of  attention 
and  resulting  in  plenty  of  word-of-mouth 
advertising.  Two  thousand  heralds  were 
distributed  in  rural  districts  and  25  window 
cards  were  used  in  eight  towns  in  the  country. 
A  special  preview  for  a  selected  cross- 
section  of  women  from  every  nearby  city, 
village  and  hamlet,  with  their  comments 
used  effectively  in  ad  matter,  rounded  out 
the  campaign. 


The  Winnah:  Don  H.  Alldritt,  Fox  Strand, 
Salina,  Kansas. 

For:  His  promotion  of  "Navy  Blue  and 
Gold,"  which  represents  the  second  time  he 
has  been  cited. 

Campaign  Highlights:  A  Navy  recruiting 
booth  was  placed  in  the  lobby  of  the  Fox 
Strand  a  week  before  the  opening  of  "Navv 
Blue  and  Gold." 

PROJECTIONISTS 

Handle  Film  Cans  With  Care 


■ 


January  24,  1942  SHOWMEN'S    TRADE  REVIEW 

The  ADVERTISING  CLINIC 


Page  17 

by  Old  Doc  Layout* 


This  year  more  than  ever  before  there  is  opportunity 
to  make  advertising  hit  home  with  force  and  accuracy  by 
stressing  the  Lincoln  and  Washington  Birthday  dates  in 
displays.  Consequently,  Old  Doc  offers  some  layouts 
suited  to  the  purpose  of  tie-up  of  the  newspaper  selling 
with  special  exploitation  for  shows  arranged  for  these 
dates.  Also  you  will  find  the  Valentine's  day  flavor  fea- 
tured in  two  of  the  layouts  at  the  right. 

The  Lincoln  ads  below  provide  space  for  feature  and 
special  program  numbers  arranged  for  the  holiday  on 
which  the  Great  Emancipator's  birth  is  commemorated. 

At  right,  the  two  Washington  layouts  are  suitable  for 
either  single  or  double-column  sizes.  Lower  right  are  two 
suggestions  for  Valentine's  Day  celebration. 

Once  again,  Old  Doc  reminds  you  that  you  will  find  it 
very  handy  later  on  if  you  clip  and  file  in  a  scrap  book 
these  advertising  layouts. 


hHifiGTOrfS 

TblRTHDAY 

=        '-oritiu  US  / 


Advertising  layouts  illustrated, 
designed  and  executed  by 

♦  'Hank'  Harold 


Keep  Showmanship  Active  in  February 


Thirty  days  has  September,  April,  June  and 
November.  All  the  rest  have  thirty-one,  except 
February.  That  month  has  only  28  days,  except 
on  Leap  Year,  when  it  has  29.  Well,  this  year 
isn't  Leap  Year,  so  28  days  will  prevail.  Yet, 
despite  the  fact  that  it's  the  shortest  month  of  the 
year,  February  has  about  as  many  days  that  are 
observed  as  holidays,  and  in  most  instances 
many  more,  than  any  other  month. 

Let's  just  get  an  over-all  idea  of  the  holidays 
and  days,  which  though  they  may  not  be  ob- 
served in  every  situation,  can  be  of  advantage 
to  showmen. 

February  2 — Groundhog  Day;  February  6- 
12 — Boy  Scout  Anniversary  Week;  February 
7 — Long  Distance  Telephone  Opened  New 
York-Chicago,  1892;  Charles  Dickens  born, 
1812;  February  8-15,  National  Drama  Week; 
February  11,  Thomas  A.  Edison  born,  1847; 
February  12-22,  National  Defense  Week; 
Abraham  Lincoln  born,  1809;  February  14, 
St.  Valentine's  Day;  February  17,  Suez  Canal 
opened,  1867;  February  18,  Ash  Wednesday, 
Lent  begins;  Phonograph  patented  by  Edi- 
son, 1878;  February  21-28 — National  Sew  and 
Save  Week;  February  22  (Sunday) — George 
Washington  born,  1732;  February  23 — 
George  Washington's  birthday  celebrated; 
February  25— Victor  Hugo  born,  1802;  Feb- 
ruary 27,  Henry  Wadsworth  Longfellow 
born,  1807. 


Those  are  the  days.  You  may  not  take  ad- 
vantage of  all  of  them,  but  you  should  take 
advantage  of  a  majority  for  the  benefit  of  your 
box-office  and  for  the  good-will  of  your  theatre 
as  an  institution. 

For  Groundhog  Day,  you  can  conjure  up 
some  clever  tie-in  lines  in  your  advertising. 
Example :  "Did  the  Groundhog  see  his  shadow 
today?  Who  cares?  More  important  is  the 
question,  did  you  see  the  show  at  the  Blank 
Theatre?  If  not,  better  be  here  tonight  without 
fail."  Another  example :  "Whether  the  Ground- 
hog does  or  does  not  see  his  shadow  may  affect 
the  weather,  but  it  has  no  influence  on  the  high 
quality  of  the  attractions  coming  to  the  Blank- 
Theatre,  etc." 

During  Boy  Scout  Anniversary  Week,  main- 
tain good-will  by  letting  the  various  troops  stage 
rallies  at  your  theatre.  Entertain  the  Scouts  as 
your  guests  at  one  of  the  performances  that 
week.  Have  them  march  to  the  theatre.  Re- 
member— a  parade  always  attracts  attention. 

Because  of  the  War,  your  tie-in  with  the 
anniversary  of  the  opening  of  the  long  dis- 
tance telephone  between  Chicago  and  New 
York  won't  be  what  it  would  have  been 
under  ordinary  circumstances.  This  year  you 
should  cooperate  with  the  telephone  company 
in  urging  the  public  to  make  long  distance 
calls  «nly  when  it  is  absolutely  necessary, 


thus  leaving  the  wires  open  in  case  of  emer- 
gencies. Talk  to  your  local  telephone  officials 
about  this. 

With  the  celebration  of  National  Drama 
Week,  your  theatre  can  play  an  important  part 
if  you  cooperate  with  local  high  school  or  col- 
lege dramatic  clubs  by  permitting  the  students 
to  put  on  a  play  at  your  theatre  one  evening 
during  that  week.  They  could  handle  the  ticket 
sales  and  could  share  in  the  profits.  The  offer 
should  also  be  directed  at  members  of  the  Little 
Theatre  Club,  if  you  have  such  an  organization 
in  your  community.  You  might  also  foster  an 
amateur  dramatics  clubs,  staging  "tryouts." 

To  observe  the  birthday  of  Thomas  A.  Edison, 
you  could  bring  back  one  of  the  MGM  pictures, 
"Young  Tom  Edison"  or  "Edison,  the  Man." 

For  the  first  time,  National  Defense  Week 
will  be  observed  from  February  12-22.  There 
are  many  ways  in  which  you  can  aid  in  this 
observance.  We  rather  imagine  that  many 
activities  will  be  outlined  by  industry  com- 
mittees between  now  and  February  12.  In 
any  event,  in  all  campaigns  for  conservation, 
in  the  sales  of  Defense  Bonds  and  Savings 
Stamps,  be  sure  you  cooperate  to  the  best  of 
your  ability.  The  new  MGM  two-reeler, 
"Main  Street  On  the  March,"  would  be  an 
appropriate  booking  for  this  week. 

On  Abraham  Lincoln's  birthday,  you  might 
(Continued  on  Page  25) 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


January  24,  1942 


West  of  the  Rockies       (Pretty  Good) 

Vita.(7105)Broadway  Brevity  No.  5   20  mins. 

This  two  reel  attempt  to  combine  the  terrors 
of  the  West  with  comedy  plot  and  musical  action 
falls  somewhat  short  of  being  entertainment 
that  will  completely  satisfy.  Plot  is  that  of  a 
down  and  out  rancher  who  arranges  circum- 
stances to  force  a  millionaire  pump  manufac- 
turer, in  search  of  radio  talent,  to  employ  him 
and  his  help  on  the  air.  When  the  men  who 
have  the  claims  on  his  ranch  find  out  about 
the  arrangement  they  stage  a  kidnapping.  Of 
course  there  is  the  millionaire's  daughter  who 
falls  in  love  with  the  singing  hero.  Songs  are 
plentiful  and  fairly  well  rendered.  William 
Travis,  Marguerite  Chapman,  Rufe  Davis,  Willie 
Best,  Thurston  Hall  and  Frank  Wilcox  have 
the  leads.   Bobby  Connolly  directed. 


Sweet  Spirits  of  Nighter  (Poor) 

Col.  (3427)  All-Star  No.  7  16  mins. 

If  a  comedy  seems  a  little  too  silly  to  an 
adult,  there  can  be  consolation  in  the  fact  that 
the  kiddies  will  enjoy  it.  In  the  case  of  "Sweet 
Spirits  of  Nighter,"  however,  the  subject  mat- 
ter is  not  only  foolish  and  senile  but  is  also 
in  bad  taste,  dealing  as  it  does  with  two  de- 
tectives, El  Brendel  and  Tom  Kennedy,  who 
are  assigned  to  investigate  strange  goings-on 
in  a  cemetery.  There  they  encounter  a  crazy 
professor  who  is  trying  to  restore  life  to  the 
dead.  Much  of  the  action  centers  around  the 
state  of  affairs  when  the  experimental  victim 
comes  to  life  and  nearly  scares  the  detectives 
out  of  their  wits.  He'll  scare  the  children  in 
any  audience,  too,  which  makes  this  definitely 
a   comedy  from   which  youngsters   should  be 


barred.  And  only  adults  with  an  extremely 
strong  taste  for  senseless  slapstick  will  find  it 
amusing.  Del  Lord  and  Hugh  McCollum  pro- 
duced, with  Lord  directing. 


Playtime  in  Hawaii  (Very  Good) 

20th-Fox (2403)  Sports  Review  No.  3   10  mins. 

It's  too  bad  that  Ed  Thorgersen's  narration 
on  this  Truman  Talley  production  could  not 
have  been  re-done  so  that  it  would  emphasize 
the  fact  that  all  of  this  carefree  playing  and 
splendid  athletic  contests,  as  well  as  the  vari- 
ous ways  in  which  the  visitor  to  the  islands 
can  banish  ennui,  are  things  of  the  past.  Since 
December  the  7th,  1941,  it  is  safe  to  say  that 
there  is  no  ennui  in  or  around  Hawaii  This 
is  exceptionally  well  put  together  and  the  ab- 
breviated footage  contains  flashes,  and  in  many 
instances,  substantially  long  sequences,  of 
the  kind  of  activities  that  made  Hawaii  the 
Eden  of  the  Pacific  before  the  Gods  of  War 
let  loose  their  hell  blasts. 


Rhapsody  In  Rivets 


(Good; 


Vita.  (7707)  Merry  Melody  No.  7       7  mins. 

An  extremely  novel  subject  has  been  made 
from  the  combination  of  the  cartoonists  art 
with  the  rendition  of  Liszt's  "Second  Hungarian 
Rhapsody."  The  comedy  antics  of  a  gang  of 
laborers  at  work  on  the  construction  of  a  sky- 
scraper, while  amusing  and  well  synchronized, 
are  almost  entirely  lost  in  the  enjoyment  of  the 
accompanying  music.  The  fantastic  growth  and 
lightning-like  destruction  of  sky  high  structure 
is  used  to  emphasize  the  closing  bars  of  the 
classic. 


.   NEWSREEL    SYNOPSES  .  . 


(Released  Saturday,  January  24) 

PARAMOUNT  (No.  43)— Ski  jump  at  Fox  River 
Grove,  111. ;  Babe  Ruth  well  again ;  Stork  visits  zoo  in 
St.  Louis;  Japanese  bomb  Singapore;  Anthony  Eden 
in  Moscow;  British  troops  recapture  Derna  in  Libya; 
Lt.  Bulkeley  new  Navy  hero;  Freighter  Santa  Elisa 
makes  port  after  fleeing  submarine  zone;  Crew  of 
tanker  Malaya  make  port;  March  of  Dimes  drive. 

MOVIETONE  (Vol.  24,  No.  40)— Japanese  bomb 
Singapore;  Anthony  Eden  in  Moscow;  British  offensive 
in  Libya;  Tanker  Malaya  sunk;  Santa  Elisa  makes 
port  after  fleeing  submarine  zone ;  War  production 
board  meets;  Launching  at  San  Francisco;  Niagara 
freezes  over;  March  of  Dimes  drive;  Ski  jumping  at 
Fox  River  Grove,  111.;  Huskies  row  off  Washington 
coast;  Girl  jockeys  race  at  Pasadena,  Calif. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  238)— Japanese 
bomb  Singapore;  British  encircle  Nazis  in  Libya;  Eden 
sees  Germans  routed  in  Russia ;  War  production  board 
meets ;  Torpedoed  tanker  escapes  U-boat ;  March  of 
Dimes  drive;  Ski  meet  at  Fox  Grove,  111.  (except 
Seattle) ;  Huskies  row  off  Washington  coast  (Seattle 
only)  ;  Kids  box  in  New  York. 

PATHE  (Vol.  13,  No.  43)— Japanese  bomb  Singapore; 
British  offensive  in  Libya;  Anthony  Eden  in  Moscow; 
Tanker  Malaya  survives  submarine  attack;  Crews  lo- 
cate wrecked  air  liner:  Auto  industry  makes  plane 
parts;  March  of  Dimes  drive;  Ski  meet  at  Fox 
Grove,  111. 

UNIVERSAL  (Vol.  15,  No.  52)— March  of  Dimes 
drive;  War  production  board  meets;  Lt.  Bulkeley  new 
Navy  hero;  Tanker  Malaya  survives  submarine  attack; 
Freighter  Santa  Elisa  makes  port  after  escaping  sub- 
marine zone;  Japanese  bomb  Singapore;  Anthony  Eden 
in  Moscow;  British  offensive  in  Libya;  Gary  Cooper 
?ets  acting  award;  Ski  jump  at  Fox  Grove,  111.;  Kids' 
boxing  bout  in  New  York. 

(Released  Wednesday,  January  21) 

PARAMOUNT  (No.  42) — Hemisphere  unity  meeting 
at  Rio  de  Janeiro ;  Latin-American  display  in  New 
York  department  store;  Giant  American  Export  liner 
christened ;    Intricate    work    at    plane    plant  requires 


persons  under  four  feet;  Girl  ski  experts  join  A.W.V.S. 
at  Lake  Placid,  N.  Y. ;  Plane  crash  shocks  nation — 
Last  scenes  of  Carole  Lombard  at  Indianapolis  defense 
bond  rally ;  Free  French  coup  in  St.  Pierre  and 
Miquelon. 

MOVIETONE  (Vol.  24,  No.  39)— Big  floods  in 
Havana;  Survivors  of  ship  sunk  by  Nazi  U-boat  reach 
New  York;  British  mine-sweepers  clear  Far  Eastern 
waters;  Giant  American  Export  liner  christened;  Pilots 
graduate  at  Kelly  Field,  Texas;  Carole  Lombard 
killed  in  airliner  crash;  Sec.  Stimson  and  Gen.  Mar- 
shall study  war  plans;  Gen.  Emmons  takes  command 
in  Hawaii;  Lt.  Welch  and  Lt.  Taylor  decorated;  Sgt. 
William  Bayham  honored;  Gen.  Wavell  new  com- 
mander in  Far  East;  Admiral  Hart  commands  naval 
forces  in  Far  East;  Gen.  MacArthur  arouses  world's 
admiration;  Latin-American  Fair  in  New  York;  Ski 
jumping  at  Oconomowoc,  Wis. ;  Inaugural  race  at 
Hialeah  Park;  Skiing  at  Mount  Cranmore,  N.  H. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  237)— Navy 
hunts  U-boats  taking  heavy  toll  in  U.  S.  waters; 
Carole  Lombard's  final  role,  raises  $2,000,000  for  De- 
fense Bonds  at  Indianapolis  on  eve  of  fatal  airliner 
crash;  Giant  American  Export  liner  christened;  Sec. 
Stimson  and  Gen.  Marshall  map  out  war  plans;  Tank 
Corps  honor  Wallace  Beery  at  Fort  Knox,  Ky.;  Hem- 
isphere unity  conference  at  Rio  de  Janeiro;  Latin- 
American  Fair  in  New  York;  Inaugural  race  at  Hia- 
leah Park;  Ski  birds  hit  snowy  trails  in  New  Hamp- 
shire. 

PATHE  (Vol.  13,  No.  42)— Pan-American  parley 
under  way;  Latin-American  Fair  in  New  York;  Fans 
mourn  for  Carole  Lombard;  Hawaii  ready  to  "keep 
'em  flying";  Victims  of  East  Coast  U-boat  attack 
reach  New  York;  Giant  American  Export  liner 
christened;  First  war  labor  board  meeting;  Record 
rainfall  floods  Havana;  Ice  show  aids  paralysis  fund. 

UNIVERSAL  (Vol.  15,  No.  51)— Pan-American 
conference  at  Rio  de  Janeiro;  Hawaiian  air  heroes  get 
award;  Army  chiefs  plan  war  strategy;  Survivors  of 
torpedoes  tanker  reach  New  York;  Giant  American 
Export  liner  christened;  Latin-American  Fair  in  New 
York;  Carole  Lombard  at  Indianapolis  on  eve  of  air- 
liner crash;  Inaugural  race  at  Hialeah  Park;  Lancing 
balloons  on  water  skis  at  Cypress  Gardens,  Fla.;  Ski 
jumping  at  Oconomowoc,  Wis. 


The  Cagey  Canary         (Very  Funny) 

Vita.  (7706)  Merrie  Melody  No.  6      7  mins. 

This  Leon  Schlesinger  production  will  bring 
gales  of  giggles.  The  studied  and  comical  at- 
tempts of  a  cat  to  catch  a  canary,  who  only 
has  to  whistle  to  attract  the  attention  of  the 
old  maid  who  owns  them  both,  brings  on  a 
series  of  "now  he's  got  him  and  now  he  ain't" 
antics  that  can  almost  be  guaranteed  to  agitate 
the  risables  of  Grumpy  Grouch  himself.  Trick 
shots  coupled  with  fine  animation  lend  materially 
to  the  general  humor. 


Wabbit  Twouble  (Very  Funny) 

Vita.  (7708)  Merry  Melody  No.  8      7  mins. 

Bugs  Bunny  goes  all  out  to  make  a  mess  of 
Elmer's  vacation  in  Yellowstone  National  Park. 
The  contemplated  joy  of  undisturbed  rest  among 
the  beauties  of  Mother  Nature  become  one  long 
nightmare  as  the  rabbit  resorts  to  no  end  of 
pranks.  Tormented  beyond  endurance,  Elmer 
decides  to  use  his  axe  to  wreck  vengeance  on 
the  entire  countryside  and  finds  .himself  con- 
fronted with  the  law.  Some  solace  is  his  when 
he  finds  that  the  annoying  rabbit  is  esconced 
in  the  adjoining  cell.  Audiences  will  find  much 
to  laugh  at  in  this  Leon  Schlesinger  film. 


Calling  All  Girls 


(GoodJ 


Vita.(7106)Broadway  Brevity  No.  6  20  mins. 

Aside  from  giving  the  audience  some  idea  of 
the  trouble  to  which  studios  go  in  arranging  for 
the  talent  that  appears  in  mammoth  musical 
numbers,  this  double  reeler  depends  greatly  on 
past  production  numbers  for  its  entertainment. 
Interesting  and  entertaining  shots  of  the  out- 
standing offering  of  "Wonder  Bar,"  "Foot- 
ligrrt  Parade,"  and  "Gold  Diggers  of  Broad- 
way" are  pleasing  to  the  eye  and  pleasant  to 
the  ear.  The  spectacles  pictured  are  among  the 
screen's  shining  endeavors  in  this  type  of  enter- 
tainment and  the  closing  shots  of  the  American 
Navy  taking  part  in  the  rendition  of  "Shanghai 
Lil"  are  particularly  impressive. 


A  Yarn  About  A  Yarn — 


(Good) 


20th-Fox  (2507)  Terrytoon  No.  7       7  mins. 

The  Devil,  the  big  bad  Wolf,  the  Black 
Sheep,  and  the  three  white  Lambs  are  all 
combined  to  make  this  a  fast  moving  and 
entertaining  short  subject.  The  prankish  Black 
Sheep  is  the  one  big  worry  of  his  otherwise 
contented  family,  and,  sparked  by  a  tough 
Imp  of  Satan,  engages  in  antics  that  bring 
about  a  funny  spanking.  Then  comes  the  Wolf, 
who  puts  on  the  traditional  Sheep's  clothing  as 
a  disguise  and  kidnaps  the  mama  sheep.  He 
is  engaged  in  operating  the  machinery  that  is 
shearing  off  her  wool  when  the  Black  Sheep 
first  feels  a  surge  of  mother  love,  smacks  the 
Devil  and  goes  to  her  rescue.  Paul  Terry 
produced. 


Billion  Dollar  Limited    (For  the  Fans) 

Para.  (Wl-3)  Superman  No.  3  STA  mins. 

The  kids  should  go  for  this  in  a  big  way  as 
well  as  the  many  readers  of  the  Superman 
comic  strip.  Superman  performs  some  pro- 
digious feats,  lifting  railroad  tracks,  catching 
falling  trains,  flying  through  the  air  with  them 
and  finally,  becoming  a  locomotive  himself  and 
pulling  a  train  along  the  tracks.  The  anima- 
tion and  the  color  in  this  subject  are  excellent. 


January  24,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page 


A  FAMILY 
RESEMBLANCE 


ALL  three  Eastman  negative  films 
have  one  all-important  attribute  in 
common  —  unvarying  high  quality. 
This  uniformity  has  been  character- 
istic of  Eastman  films  ever  since  the 
first  motion  picture  was  made.  Eastman 
Kodak  Company,  Rochester,  N.  Y. 

J.  E.  BRULATOUR,  INC.,  Distributors 

Fort  Lee  Chicago  Hollywood 


PLUS-X  SITPEB-XX 

for  general  studio  use  irhen  tittle  light  is  available 

BACKGBOUNB-X 

for  backgrounds  and  general  exterior  work 


EASTMAN  NEGATIVE  FILMS 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


January  24,  1942 


The  Fleet's  In 


Paramount  Musical  92  mins. 

(Block  No.  4) 

AUDIENCE  SLANT:  (Family)  A  gen- 
erous package  of  entertainment.  Has  prac- 
tically everything  folks  seek  in  a  musical. 

BOX-OFFICE  SLANT:  With  Dorothy 
Lamour  and  Jimmy  Dorsey  and  his  orches- 
tra, it  looks  like  big  box-office. 

Cast :  Dorothy  Lamour,  William  Holden,  Eddie 
Bracken,  Betty  Hutton,  Leif  Erickson,  Betty  Jane 
Rhodes,  Barbara  Britton,  Cass  Daley,  Gil  Lamb,  Jack 
Norton,  Roy  Atwell,  Robert  Warwick,  Lorraine  and 
Rognan,  Jimmy  Dorsey  and  his  orchestra,  with  Bob 
Eberly  and  Helen  O'Connell.  Credits:  Directed  by 
Victor  Schertzinger.  Screenplay  by  Walter  DeLeon, 
Sid  Silvers  and  Ralph  Spence.  Based  on  a  story  by 
Monte  Brice  and  ■  J.  Walter  Ruben  and  a  play  by 
Kenyon  Nicholson  and  Charles  Robinson.  Director 
•  jf  photography,  William  C.  Mellor.  Musical  director, 
Victor  Young.    Associate  producer,  Paul  Jones. 

Plot:  William  Holden,  a  Shakespeare- 
reading  sailor  suddenly  finds  himself  the  best 
lady-killer  in  the  fleet.  His  buddies  make  a 
wager  that  he  can't  win  Dorothy  Lamour,  a 
girl  singer  who  has  never  been  kissed,  so  he 
goes  to  town.  A  battle  rages  when  she  dis- 
covers the  trick,  but  love  wins  out. 

Comment:  A  generous  package  of  enter- 
tainment with  lots  of  music,  comedy,  ro- 
mance, screwball  antics  and  Dorothy  La- 
mour. For  those  looking  for  the  latter  in  a 
sarong,  this  will  be  disappointing,  but  they'll 
gladly  overlook  this  little  detail  when  they 
see  how  well  she  does  with  the  role  of  a 
"hard-to-get"  entertainer.  There  are  any 
number  of  good  songs,  and  the  addition  of 
Jimmy  Dorsey  and  his  orchestra,  is  another 
box-office  attraction.  It  has  practically  every- 
thing folks  seek  in  a  musical,  so  give  it  all 
the  selling  effort  you  can.  It's  hard  to  pick 
anybody  outstanding  in  the  entire  cast,  as 
everyone  from  the  top  down,  is  excellent. 
Production  and  direction  are  tops.  With  the 
story  about  the  boys  in  the  navy,  it  is  par- 
ticularly timely,  so  give  it  the  benefit  of  a 
thoroughgoing  campaign,  getting  the  coop- 
eration of  sailors,  Sea  Scouts  and  R.O.T.C. 
Tieup  with  Jimmy  Dorsey's  radio  program, 
with  spot  announcements.  Candy  life-savers 
samples  might  be  secured  in  quantity  and 
inserted  in  small  imprinted  envelopes.  These 
can  be  distributed  by  girls  in  sailor  costumes. 

Catchline:  "A  Shakespeare-reading  sailor 
tries  to  make  a  gal  singer  who  has  never 
been  kissed." 


Fly  By  Night 

Paramount        Comedy-Drama        68  mins. 

(Block  No.  4) 

AUDIENCE  SLANT:  (Adult)  Should  ap- 
peal to  all  types.  Has  everything  that  goes 
into  entertainment. 

BOX  OFFICE  SLANT:  Looks  like  a 
perfect  supporting  feature. 

Cast:  Nancy  Kelly,  Richard  Carlson,  Albert  Basser- 
man,  Miles  Mander,  Walter  Kingsford,  Martin  Kos- 
leck,  Marion  Martin,  Oscar  O'Shea,  Mary  Gordon, 
Edward  Gargan,  Clem  Bevans,  Arthur  Loft,  Michael 
Morris.  Credits:  Directed  by  Robert  Siodmak.  Screen- 
play by  Jay  Dratler.  Additional  dialogue  by  F.  Hugh 
Herbert.  Director  of  photography,  John  Seitz.  Based 
<sn  a  story  by  Ben  Roberts  and  Sidney  Sheldon.  Asso- 
ciate producer,  Colbert  Clark. 

Plot:  A  young  interne  gets  tangled  up  in  a 
murder,  accidentally,  and  finds  himself 
hounded  by  the  police.  In  escaping  he  forces 
a  young  lady  artist  to  flee  with  him,  and  they 
use  many  novel  methods  to  elude  their  pur- 
suers, including  marriage. 

Comment:  The  studio  has  gone  to  town 
on  this  one  and  has  spared  nothing  to  make 


Legion  of  Decency  Ratings 

(For  Week  Ending  Jan.  24) 

SUITABLE  FOR  GENERAL  PATRONAGE 

Broadway  Big  Shot  Remarkable  Andrew 


Cowboy  Serenade 
North  to  the  Klondike 

Hay  foot 


Right  to  the  Heart 
West  of  Tombstone 
Thunder  River  Feud 


SUITABLE  FOR  ADULTS  ONLY 


I  Killed  That  Man 
Joan  of  Pans 


Niagara  Falls 


Woman  of  the  Year 
Wake  Up  Screaming 


it  entertaining.  It's  a  combination  of  a  fast 
whodunit  and  a  clever  comedy,  with  a  few 
spies  mixed  in  for  good  measure.  The  film 
moves  swiftly  from  murder,  to  chases,  to 
hidden  secrets,  to  bedroom  farce,  and  al- 
though it  sounds  confusing,  it  all  ties  into  an 
interesting  story.  Amusing  performances  are 
given  by  the  entire  cast  with  outstanding 
work  by  Nancy  Kelly  and  Richard  Carlson. 
Having  a  nice  screenplay  to  start  with,  Asso- 
ciate Producer  Colbert  Clark  and  Director 
Robert  Siodmak  have  built  the  picture  into 
one  that  should  appeal  to  all  types  of  audi- 
ences. While  not  destined  for  the  top  of  the 
bill,  it  makes  a  perfect  supporting  feature. 
The  usual  type  of  whodunit  exploitation 
would  be  good  for  this  one.  The  title  is  a 
natural  for  airline  tieups.  Play  up  the  ro- 
mance between  Carlson  and  Miss  Kelly  in 
all  your  advertising. 

Catchline:  "He  got  tangled  up  with  murder 
and  cupid." 

Captains  of  the  Clouds 


(Technicolor) 
Warner  Brothers  Drama 


113  mins. 


(Prod.  No.  122— Nat'l  Release,  Feb.  21) 

AUDIENCE  SLANT:  (Family)  One  of 
the  season's  timeliest  and  most  notable  offer- 
ings with  every  element  to  assure  entertain- 
ment. 

BOX  OFFICE  SLANT:  Should  chalk 
up  record  grosses. 

Cast :  James  Cagney,  Dennis  Morgan,  Brenda 
Marshall,  Alan  Hale,  George  Tobias,  Reginald  Gardi- 
ner, Reginald  Denny,  Russell  Arms,  Clem  Bevans, 
Paul  Cavanagh,  J.  M.  Kerrigan,  J.  Farrell  Mac- 
donald,  Patrick  O'Moore,  Morton  Lowry,  Frederic 
Worlock,  Roland  Drew,  Charles  Halton,  Ray  Walker, 
Hardie  Albright,  Byron  Barr,  Michael  Ames,  Willie 
Fung,  Carl  Harbord.  Credits:  Executive  Producer, 
Hal  B.  Wallis.  Associate  Producer,  William  Cagney. 
Directed  by  Michael  Curtiz.  Screenplay  by  Arthur 
T.  Horman,  Richard  Macaulay,  Norman  Reilly  Raine. 
Directors  of  photography,  Sol  Polito  and  Winton  C. 
Hoch.  Aerial  photography,  Elmer  Dyer  and  Charles 
Marshall.  Technical  Advisor,  Capt.  O.  Cathcart- Jones. 
Art  direction,  Ted  Smith. 

Plot:  Bush  pilot  Dennis  Morgan  plans  to 
marry  Brenda  Marshall,  spitfire  French  Ca- 
nadian girl.  Believing  his  friend  too  good  for 
Brenda,  Cagney  hurriedly  marries  her,  then 
leaves  her.  With  his  buddies,  Alan  Hale, 
Reginald  Gardiner  and  George  Tobias,  Cag- 
ney enlists  in  the  Royal  Canadian  Air  Force. 
The  foursome  are  chagrined  to  learn,  how- 
ever, that  they  are  too  old  to  serve  as  fighter 
pilots,  that  the  RCAF  wants  them  only  as 
instructors.  Already  in  the  service,  Morgan 
is  a  successful  officer.  Reluctant  to  obey  in- 
structions, Cagney  is  kicked  out.  He  gets 
back  in  when  bombers  are  warming  up  for 
a  hop  across  the  Atlantic.  Near  Ireland,  a 
Messerschmitt  attacks  the  bombers.  Against 


orders,  Cagney  breaks  formation  to  pursue 
the  plane,  crashes  it  in  a  head-on  collision. 

Comment:  Here  is  a  picture  with  all  the 
essential  elements  to  guarantee  success  at  the 
box-office:  timeliness,  thrills,  action,  romance 
all  blended  in  an  entertaining  saga  of  the 
Royal  Canadian  Air  Force.  One  of  the  chief 
assets  is  the  Technicolor  photography  which 
is  especially  instrumental  in  pointing  up  the 
value  of  the  aerial  sequences  to  a  breath- 
taking degree.  The  story  itself,  now  that 
America  is  in  the  war,  is  certain  to  impart 
inspiration  and  courage  to  all  fortunate 
enough  to  see  it.  At  the  same  time,  it  never 
foregoes  the  prime  requisite  for  general  audi- 
ence appeal:  the  ability  to  entertain.  In  this 
respect  the  skillful  direction  of  Michael  Cur- 
tiz, along  with  the  splendid  performances  of 
James  Cagney,  Dennis  Morgan,  Brenda 
Marshall,  Alan  Hale,  George  Tobias  and 
Reginald  Gardiner,  are  effectively  combined. 
The  picture  is  a  "natural"  for  exploitation 
embracing  stunts  of  a  civic  and  patriotic  na- 
ture that  bring  into  play  several  groups, 
cooperating  to  assure  the  film  an  enthusiastic 
reception.  Exhibitors  would  do  well  to  watch 
various  phases  of  the  national  campaign 
scheduled  to  get  under  way  shortly. 

Catchline:  "You'll  cheer  this  glorious  saga 
of  the  Royal  Canadian  Air  Force,  filmed  in 
breathtaking  Technicolor  and  packed  with 
thrills,  romance  and  excitement." 


Born  To  Sing 

MGM   Comedy-Drama  With  Music   98  mins. 

(National  Release,  March) 

AUDIENCE  SLANT:  (Family)  Will 
amuse  and  entertain  for  the  most  part.  A 
little  too  long  and  could  stand  cutting. 

BOX  OFFICE  SLANT:  Will  need  strong 
support. 

Cast:  Virginia  Weidler,  Ray  McDonald,  Leo  Gorcey, 
Rags  Ragland,  Douglas  McPhail,  Sheldon  Leonard, 
Henry  O'Neill,  Larry  Nunn,  Margaret  Dumont,  Bev- 
erly Hudson,  Richard  Hall,  Darla  Hood,  Joe  Yule. 
Credits:  Directed  by  Edward  Ludwig.  Produced  by 
Frederick  Stephani.  Screenplay  by  Harry  Clork  and 
Franz  G.  Spencer.  Based  on  a  story  by  Spencer. 
Words  and  music  by  Earl  Brent.  Musical  direction, 
David  Snell  and  Lennie  Hayton.  Finale  musical  num- 
ber, "Ballad  for  Americans,"  written  by  Earl  Robinson 
and  John  Latouche.  Finale  directed  by  Busby  Berke- 
ley. Director  of  photography,  Sidney  Wagner.  Art 
director,  Cedric  Gibbons. 

Plot:  Three  boys  prevent  the  suicide  of 
Virginia  Weidler's  father,  Henry  O'Neill.  He 
has  written  some  music  and  submitted  it  to 
a  producer,  who  has  apparently  used  it  with- 
out crediting  O'Neill.  The  boys  decide  to 
help  O'Neill  and  Virginia,  so  they  round  up 
everyone  who  has  talent  and  put  on  a  show. 
With  the  aid  of  a  gangster,  whose  cohorts 
prevent  the  producer  from  opening  his  show, 
an  audience  is  brought  to  the  kids'  hall  where 
the  show  is  put  on  with  O'Neill's  music. 

Comment:  This  is  a  good  little  comedy 
drama  with  a  few  musical  numbers  up  to 
the  last  15  minutes  when,  somewhat  reminis- 
cent of  "The  Great  Dictator,"  it  suddenly 
takes  a  different  turn,  a  spectacle  number  is 
put  on  which  could  never  have  been  staged 
in  any  theatre  and  it  leaves  the  audience 
puzzled.  "Ballad  for  Americans"  is  not  a 
hummable  tune  by  any  means  and  its  inser- 
tion gives  the  impression  that  MGM  had  the 
rights  to  it  and  was  just  waiting  until  some 
picture  came  along  on  which  it  could  be 
tacked.  Up  to  that  time,  the  picture  is  fair 
enough,  though  it  could  be  speeded  up  a 
trifle  here  and  there.  The  cast  is  refresh- 
ingly youthful  with  Virginia  Weidler,  now 


January  24,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


growing  up  and  very  good  looking,  making 
a  most  attractive  leading  lady.  Some  of  the 
musical  numbers  are  excellent  and  little 
Richard  Hall,  who  made  a  hit  in  "Babes  on 
Broadway"  repeats.  The  best  way  to  sell 
the  picture  is  as  a  straight  musical.  Get  the 
tunes  played  by  local  orchestras  and  make 
tieups  with  music  stores. 

Catchline:  "It's  up  to  the  youngsters  to 
correct  adult  mistakes." 


North  to  the  Klondike 

Universal  Action  58  mins. 

(Prod.  No.  Not  Set— Nat'l  Release,  Ian.  23) 

AUDIENCE  SLANT:  (Family)  A  highly 
diverting  picture  that  should  please  the  ac- 
tion fans  particularly. 

BOX  OFFICE  SLANT:  Above-the-av- 
erage  fare  for  the  action  spot. 

Cast:  Brod  Crawford,  Evelyn  Ankers,  Andy  De- 
vine,  Lon  Chaney,  Lloyd  Corrigan,  Willie  Fung, 
Keye  Luke,  Stanley  Andrews,  Dorothy  Granger, 
Monte  Blue,  Roy  Harris,  Paul  Dubov,  Fred  Cor- 
dova, Jeff  Corey.  Credits:  Directed  by  Erie  C.  Ken- 
ton. Screenplay  by  Clarence  Upson  Young,  Lou 
Sarecky  and  George  Bricker.  Based  on  a  story  by 
William  Castle.  From  "Gold  Hunters  of  the  North" 
by  Jack  London.  Director  of  photography,  Charles 
Van  Enger.    Associate  producer,  Paul  Malvern. 

Plot:  A  mine  is  discovered  in  new  terri- 
tory where  a  group  of  settlers  are  seeking  to 
establish  their  homes.  There  is  plenty  of  rob- 
bery and  murder,  by  the  men  trying  to  gain 
control,  before  a  young  mining  engineer  finds 
a  way  to  uncover  the  plot  behind  the  crimes. 

Comment:  Highlighted  by  a  swell  scrap 
between  Brod  Crawford  and  Lon  Chaney, 
Jr.,  this  entertaining  action  drama  will  fill 
the  bill  on  any  program.  It's  a  top  ranking- 
feature  for  its  type,  a  competent  piece  of 
screenfare  with  above-the-average  scripting, 
direction  and  production.  The  entire  cast  is 
good,  and  in  addition  to  Crawford  and 
Chaney,  Andy  Devine,  Evelyn  Ankers  and 
Lloyd  Corrigan  do  exceptionally  well  with 
their  roles.  Willie  Fung  and  Keye  Luke  are 
excruciatingly  funny  in  a  Chinese  father-and- 
son  routine.  All  in  all,  its  a  highly  diverting 
picture  that  should  please  theatregoers  from 
coast  to  coast.  An  Arctic  lobby  display  is 
just  the  thing  for  this  picture.  Arrange  book 
store  tieups  on  the  Jack  London  novels.  Plug 
the  fight  between  Crawford  and  Chaney  in  all 
your  advance  exploitation.  Go  after  the 
youngsters  with  coloring  contests  (see  press- 
book). 

Catchline:  "The  law  of  might  and  crash- 
ing fists." 


Cowboy  Serenade 

Republic  Western  66  mins. 

(Prod.  No.  144— Nat'l  Release,  Jan.  22) 

AUDIENCE  SLANT:  (Family)  Typical 
Autry  Western,  a  little  better  than  usual  if 
anything. 

BOX  OFFICE  SLANT:  Should  do  about 
what  the  better  Autrys  have  done  in  the  past. 

Cast:  Gene  Autry,  Smiley  Burnette,  Fay  McKen- 
zie,  Cecil  Cunningham,  Addison  Richards,  Rand 
Brooks,  Tristram  Coffin,  Lloyd  "Slim"  Andrews, 
Melinda  Leighton,  Johnnie  Berkes.  Credits:  Associate 
producer,  Harry  Grey.  Directed  by  William  Morgan. 
Original  screenplay  by  Olive  Cooper.  Photographed 
by  Jack  Marta. 

Plot:  Brooks,  entrusted  with  the  Associa- 
tion's cattle,  loses  it  in  a  crooked  poker  game 
and  then  disappears.  Autry  follows  him  but 
fails  to  find  him.  However,  he  does  meet 
Fay  McKenzie,  whose  father  is  the  leader  of 
the  crooks  who  run  the  poker  game.  When 
Gene  meets  the  father,  he  tries  to  gain  his 
confidence.  Thus  Gene  traps  him  but  Fay 
doesn't  find  out  that  her  father  is  dishonest. 

Comment:  This  is  a  better  than  usual 
Gene  Autry  Western,  since  not  only  does 
it  have  the  usual  quota  of  action,  thrills, 
mystery,  songs,  etc.,  but  it  boasts  two  ro- 
mances instead  of  the.  usual  one.  In  fact,  it 


could  almost  bje  said  to  boast  three,  if 
Smiley's  affair  with  Cecil  Cunningham  is  re- 
garded as  romance.  The  picture  moves  along 
quickly  enough  to  satisfy  the  Western  fans 
and  give  them  their  usual  Saturday  fare. 
It's  by  no  means  a  kids'  picture  alone;  they'll 
enjoy  it  all  right  but  so  will  the  adults  where 
Autry  is  a  favorite.  Settings,  production 
values  and  casting  are  up  to  the  usual  stand- 
ard of  excellence. 

Catchline:  "Gene  Autry  again  outwits  a 
ring  of  crooks." 


West  Of  Tombstone 

Columbia  Western  59  mins. 

(Prod.  No.  3203,  Nat'l  Release,  Jan.  15) 

AUDIENCE  SLANT:  (Family)  Enough 
action  to  please  most  outdoor  addicts. 

BOX  OFFICE  SLANT:  Routine  western 
for  Saturday  matinees. 

Cast:  Charles  Starrett,  Russell  Hayden,  Marcella 
Martin,  Cliff  Edwards,  Gordon  Demain,  Jack  Kirk, 
Clancy  Cooper,  Bud  Buster,  Tom  London.  Credits: 
Directed  by  Howard  Bretherton.  Original  screen- 
play, Maurice  Geraghty.  Director  of  photography, 
George  Meehan. 

Plot:  A  stagecoach  is  held  up  and  the  rob- 
bers escape,  after  killing  everyone  but  the 
driver.  This  arouses  speculation  that  Billy 
the  Kid,  thought  dead  these  many  years, 
might  still  be  alive.  The  real  Billy  the  Kid 
turned  respectable,  lends  a  hand  in  capturing 
the  outlaw  gang. 

Comment:  Another  in  the  Charles  Starrett- 
Russell  Hayden  series  of  sagebrushers  that 
will  please  the  Western  fans.  This  one  suf- 
fers from,  story  weakness,  but  the  work  of 
the  cast  and  Howard  Bretherton's  direction 
make  up  for  this  lack.  It  keeps  on  the  move 
most  of  the  way  with  the  usual  amount  of 
gun  fights  and  hard  riding.  Cliff  Edwards 
takes  care  of  the  comedy  and  sings  a  couple 
of  songs  in  a  competent  manner.  Production 
supervision  of  William  Berke  is  okay.  Use 
the  usual  Western  stunts  to  sell  this  one. 

Catchline:  "Billy  the  Kid  aids  the  law." 


Salute  to  Courage 

MGM  Spy  82  mins. 

AUDIENCE  SLANT:  (Adult)  An  in- 
triguing spy-melodrama  that  will  hold  the 
interest  of  lovers  of  "heavy"  screenfare. 

BOX  OFFICE  SLANT:  Will  need  spe- 
cially planned  exploitation.  May  develop 
into  strong  draw. 

Cast:  Conrad  Veidt,  Ann  Avars,  Frank  Reicher, 
Dorothy  Tree,  Ivan  Simpson,  William  Tannen,  Mar- 
tin Kosleck,  Marc  Lawrence,  Sidney  Blackmer,  Mo- 
roni Olsen,  Pierre  Watkin.  Credits:  Directed  by  Jules 
Dassin.  Screenplay  by  Paul  Gangelin  and  John 
Meehan,  Jr.  Based  upon  an  idea  by  Lothar  Mendes. 
Director  of  photography,  Harry  Stradling.  Produced 
by  Irving  Asher. 

Plot:  This  is  the  story  of  twin  brothers; 
one  a  gentle,  cultured,  peace-loving  soul  who 
believes  in  democracy  and  the  other  a  sabo- 
teur par  excellence.  They  quarrel  and  the 
gentle  one  kills  his  brother.  He  takes  ad- 
vantage of  the  opportunity  to  assume  his 
place  and  give  to  the  authorities,  all  the  infor- 
mation necessary  to  capture  the  entire  ring. 
He  does  this  even  though  he  knows  it  spells 
his  doom. 

Comment:  Here's  an  intriguing  spy-melo- 
drama, loaded  with  tense  situations  and 
breathless  suspense,  that  will  hold  the  inter- 
est of  all  lovers  of  "heavy"  screenfare.  It's 
another  in  the  cycle  of  anti-Nazi  films,  a 
story  of  saboteurs  against  America,  and  hits 
the  nail  right  on  the  head  for  thrilling  enter- 
tainment. The  sordid  tale  may  not  meet 
with  the  approval  of  the  family  trade,  but 
should  click  with  the  adults,  since  it  is  as 
timely  as  your  morning  newspaper.  The 
lack  of  comedy  relief  may  also  hinder  its 
reception.  However  the  excellent  perform- 
ance of  Conrad  Veidt.  in  a  dual  role,  and  the 


Romance  Highlighted  in  Poster 

Joan  Blondell  and  John  Wayne  are  names  to  be 
reckoned  with  at  the  box-office,  and  their  ro- 
mance in  "Lady  for  a  Night"  is  highlighted  in 
the  six-sheet  shown  above.  This  accessory  will 
do  much  to  sell  the  Republic  picture,  so 
post  it  in  every  available  spot  in  town  and 
throughout  the  countryside.  Good  for  cutout,  too. 


splendid  direction  of  Jules  Dassin  are  meaty 
jobs  that  add  up  to  audience  satisfaction.  In 
addition  to  Veidt,  Ann  Ayars,  Dorothy  Tree 
and  William  Tannen  are  outstanding.  The 
entire  production  is  on  the  usual  high  MGM 
order.  Blowups  of  newspaper  headlines  con- 
cerning saboteurs  should  be  used  in  your 
lobby  and  out  front.  A  tieup  with  your  local 
Civilian  Defense  Organization  will  help  sell 
this  one. 

Catchline:  "No  sacrifice  too  great  for  the 
country  of  his  adoption." 


SUMMARY  OF  BLOCKS 

Paramount  No.  4 

THE  FLEET'S  IN 

Musical,  92  mins.  Dorothy  Lamour.  Wm.  Holden 

AUDIENCE  SLANT:  (Family)  A  generous  package  of 
entertainment.  Has  practically  everything  folks  seek  in 
a  musical. 

BOX  OFFICE  SLANT:  With  Dorothy  Lamour  and  Jimmy 
Dorsey  and  his  orchestra,  it  looks  like  big  box-office. 


FLY  BY  NIGHT 

Comedy-Drama,  68  mins.       Richard  Carlson,  Nancy  Kelly 
AUDIENCE  SLANT:    (Adult)  Should  appeal  to  all  types. 

Has  everything  that  goes  into  entertainment. 

BOX  OFFICE  SLANT:    Looks  like  a  perfect  supporting 

feature. 


THE  LADY  HAS  PLANS 

Comedy-Drama,  77  mins.  Paulette  Coddard,  Ray  Milland 
AUDIENCE  SLANT:   (Adult)  A  neat  blending  of  comedy 

and  melodrama  in  an  offering  to  delight  adult  audiences. 
BOX  OFFICE   SLANT:    Should   have   little   trouble  in 

enticing  patronage  wherever  it  plays. 


THE  REMARKABLE  ANDREW 

Comedy,  80  mins.  Wm.  Holden,  Brian  Donlevy 

AUDIENCE  SLANT:  (Family)  A  truly  remarkable  pic- 
ture; should  be  enthusiastically  greeted  wherever  shown. 

BOX  OFFICE  SLANT:  If  well  sold,  this  picture  can  do 
a  healthy  business.    It  has  the  necessary  ingredients. 


TORPEDO  BOAT 

Action,  69  mins.  Richard  Arlen,  Jean  Parker 

AUDIENCE  SLANT:    (Family)  O.K.  for  the  action  fans, 

though  the  plot  is  a  bit  involved  for  this  type  of  picture. 
BOX  OFFICE  SLANT:    Good  second  feature  on  a  bill 

that  needs  action. 


LABORATORY  MEN 

Handle  Film  Cans  With  Care 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


January  24,  1942 


IS? 


.a 


STR  West  Coast  Offices         Guaranty  Building         6331  Hollywood  Blvd.        Hollywood,  Calif.        Telephone,  Hollywood  1390 


PROGRAM  NOTES  FROM  THE  STUDIOS 

'Frenchman  s  Creek"  for  Griffith/  Scott  Checks  in  for 
'The  Spoilers"/  "Keys  of  the  Kingdom"  Selz nick's  First 


Chester  Clute  and  Romaine  Callender  re- 
ported to  Columbia  to  begin  supporting  roles 
in  "Highly  Irregular,"  comedy-drama  which 
co-stars  Joan  Bennett  and  Franchot  Tone 
under  the  direction  of  Richard  Wallace.  B.  P. 
Schulberg  is  producing. 


Cronin's  novel  will  go  into  production  as 
soon  as  Selznick  finds  an  actor  to  play  the 
principal  role  of  Father  Francis  Chisholm. 
Announcement  along  this  line  is  expected 
shortly. 


Edward  H.  Griffith  will  produce  and  direct 
"Frenchman's  Creek,"  most  recent  novel  by 
Daphne  Du  Maurier,  author  of  "Rebecca" 
and  "Jamaica  Inn."  Griffith  is  currently 
completing  "Out  of  the  Frying  Pan,"  Para- 
mount's  adaptation  of  the  Broadway  stage 
success,  and  is  also  preparing  "You  Go  Your 
Way,"  the  Katharine  Brush  story. 


"It  Comes  Up  Love"  has  been  selected  as 
the  final  title  for  Damon  Runyon's  first  pro- 
duction for  RKO,  formerly  known  as  "Little 
Pinks."  The  picture,  to  be  directed  by  Irving 
Reis,  will  star  Henry  Fonda. 


Randolph  Scott  has  finished  his  role  in 
"To  the  Shores  of  Tripoli"  at  20th  Century- 
Fox  and  checks  in  at  Universal  immediately 
for  his  part  opposite  Marlene  Dietrich  in 
Frank  Lloyd's  "The  Spoilers."  Ray  Enright 
is  directing. 


"The  Lone  Rider  in  Cheyenne"  is  the  latest 
western  starring  George  Houston  for  PRC. 
Al  St.  John,  Dennis  Moore  and  Ella  Neal 
round  out  the  cast. 


Dennis  O'Keefe  has  been  assigned  the 
male  lead  opposite  Gloria  Dickson  in  Repub- 
lic's "Find  Jimmy  Valentine,"  set  to  roll 
shortly  under  the  direction  of  Bernard  Vor- 
haus.  O'Keefe  comes  to  the  valley  lot  on 
loan  from  RKO. 


"The  Keys  of  the  Kingdom"  will  be  David 
O.  Selznick's  first  production  of  the  year  for 
United  Artists.   The  film  version  of  Dr.  A.  J. 


"Here's  How  It  Goes  .  .  ." 

Gregory  Raroff  explains  as  only  that  mad  Russian 
director  can.  He  is  detailing  action  for  a  scene 
in  Columbia's  "Two  Yanks  in  Trinidad,"  which 
co-stars  Pat  O'Brien  and  Brian  Donlevy  to  Pat 
and  Janet  Blair,  who  plays  the  feminine  lead. 


Paul  McPherson,  noted  figure  of  the  trot- 
ting tracks,  has  been  signed  by  Producer 
Jerry  Brandt  as  Technicolor  director  for 
"Scattergood  at  the  Races."  McPherson's 
stable  of  twelve  thoroughbreds  is  being  used 
in  the  picture. 


Director  Rouben  Mamoulian  was  forced  to 
suspend  shooting  on  the  20th  Century-Fox 
feature,  "Rings  On  Her  Fingers,"  because  of 
the  illness  of  Gene  Tierney. 


Sylvan  Simon  finished  direction  of  MGM's 
"Rio  Rita,"  Abbott  and  Costello  musical  with 
Kathryn  Grayson  and  John  Carroll  as  the 
singing  romantic  leads.  The  comics  expect 
to  take  a  month's  vacation  before  returning 
to  Universal  for  their  next. 


Preparations  are  being  made  at  the  Ed- 
ward Small  Studios  to  start  "Little  Annie 
Rooney,"  Shirley  Temple  starrer,  the  first 
week  in  February.  Small  is  currently  lining 
up  the  cast  for  the  United  Artists  production. 


Frances  Langford  has  been  signed  by 
Warner  Bros,  to  sing  George  M.  Cohan's 
most  famous  song,  "Over  There,"  in  "Yankee 
Doodle  Dandy"  which  Michael  Curtiz  is  di- 
recting with  James  Cagney  in  the  title  role. 
Others  in  the  big  cast  include  Joan  Leslie, 
Walter  Huston  and  Richard  Whorf. 


Cowboy  star  Tom  Keene  started  work  on 
Monogram's  "The  Avenging  Rider"  a  few 
days  ago.  Robert  Tansey  is  acting  as  pro- 
ducer-director on  the  sagebrusher. 


Ronald  Reagan  will  be  co-starred  with  Er- 
rol  Flynn  in  Warner  Bros.'  "Desperate  Jour- 
ney," reuniting  the  pair  for  the  first  time 
since  "Santa  Fe  Trail."  The  assignment 
changes  the  casting  for  "The  Shadow  of  Their 
Wings,"  previously  scheduled  as  Reagan's 
next.    Jack  Carson  replaces  him. 


"Ghost  Town"  has  been  selected  as  the 
title  of  Monogram's  next  Rough  Riders 
Western,  scheduled  to  go  before  the  cameras 
on  February  5.  Buck  Jones,  Tim  McCoy 
and  Raymond  Hatton  have  the  featured 
roles. 


With  a  cast  headed  by  Norma  Shearer, 
Robert  Taylor  and  Elizabeth  Patterson, 
MGM's  "Love  Me  Not"  went  into  produc- 
tion under  the  direction  of  George  Cukor. 


Charlie  Ruggles  conferred  with  Columbia 
Producer  Sam  Bischoff  regarding  one  of  the 
top  roles  in  "Let  the  Eagle  Scream."  Rug- 
gles' last  was  "The  Perfect  Snob." 


HOLLYWOOD 
STUDIO 
ROUND-UP 

Quite  a  number  of  new  pictures  were  started 
this  week: 

COLUMBIA 

GENTLEMEN  MISBEHAVE  —  Principals :  Cary 
Grant,  Jean  Arthur,  Ronald  Colman,  Claire  Trevor. 
Producer-Director,   George  Stevens. 


METRO-GOLDWYN  MAYER 

SOMEWHERE  I'LL  FIND  YOU— Principals :  Clark 
Gable,  Lana  Turner,  Diana  Lewis,  Robert  Sterling. 
Director,  Wesley  Ruggles. 

SUNDAY  PUNCH — Principals :  Jean  Rogers,  Wil- 
liam Lundigan,  Dan  Dailey,  Jr.  Director,  David 
Miller. 

LOVE  ME  NOT— Principals:  Norma  Shearer,  Rob- 
ert Taylor,  Elizabeth  Patterson.  Director,  George 
Cukor. 


MONOGRAM 

BLACK  DRAGON — Principals:  Bela  Lugosi.  Di- 
rector, William  Nigh. 

AVENGING  RIDER— Principals:  Tom  Keene.  Pro- 
ducer-Director, Robert  Tansey. 


PARAMOUNT 

WILDCAT— Principals:  Richard  Arlen,  Arline  Judge, 
William  Frawley,  Buster  Crabbe.  Director,  Frank 
McDonald.  ' 

BLACK  CURTAIN— Principals:  Burgess  Meredith, 
Claire  Trevor.    Director,  Jack  Hively. 


PRODUCERS 

LONE  RIDER  IN  CHEYENNE  —  Principals: 
George  Houston,  Al  St.  John,  Ella  Neal.  Director, 
Sam  Newfield. 


REPUBLIC 

STAGECOACH  EXPRESS — Principals  :  Don  Barry, 
Lynn  Merrick,  Robert  Kemp.  Producer-Director, 
George  Sherman. 

FIND  JIMMY  VALENTINE — Principals:  Dennis 
O'Keefe,  Gloria  Dickson.    Director,  Bernard  Vorhaus. 


UNIVERSAL 

SHELTERED  LADY  —  Principals:  Irene  Dunne, 
Patric  Knowles,  Queenie  Vassar,  Russell  Hicks.  Pro- 
ducer-Director, Gregory  LaCava. 


"Across  the  Border"  Next  Hoppy 

Producer  Harry  Sherman  has  announced  that 
"Across  the  Border"  will  be  the  first  Hopalong 
Cassidy  film  for  1942,  starring  William  Boyd. 
Ella  Boros  will  make  her  leading  lady  bow  as 
a  Mexican  senorita  in  the  picture,  which  is  the 
forty-second  in  the  famous  series.  Bill  George, 
a  newcomer,  will  play  the  role  of  "Lucky 
Jenkins,  Hoppy's  sidekick. 


Norris  in  Monogram  Lead 

Edward  Norris  has  been  signed  for  the  fea- 
tured male  lead  in  "Shed  No  Tears,"  which 
goes  before  the  cameras  at  Monogram  shortly 
under  the  direction  of  Phil  Rosen.  A.  W. 
Hackel  produces  from  an  original  story  written 
by  Joseph  Hoffman. 


\rnwry  24,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


WANDERING 

AROUND 
HOLLYWOOD 

utUU  the  "QldUme*." 


Several  weeks  ago,  we  reported  that  the 
cademy  Awards  dinner  would  be  held  and 
>ceived  a  flock  of  "you're  wrong"  notes 
•om  the  "know-it-alls."  Just  to  show  you 
ow  right  we  were,  an  official  announcement 
ill  be  issued  within  the  coming  week — giv- 
ig  the  date  and  place  of  the  shindig. 

That's  a  funny  one,  credited  to  Herb  Stein, 
bout  the  local  big-wigs  who  are  supposed 
j  be  working  nights  as  Air  Raid  Wardens, 
hey  held  a  meeting  the  other  night  to  de- 
ide  whether  they  should  go  on  duty  each 
ight  ...  or  hire  a  night  watchman  for  the 
Db.  P.S.  The  boys  will  do  the  job  them- 
elves,  we  hope. 


One  of  these  days  Edward  Arnold  is  going 
3  take  time  off  from  his  work  on  a  half- 
ozen  "Drives"  and  make  a  picture. 

Our  snooping  reporter  tells  us  that  the 
)eanna  Durbin-Universal  scrap  will  be 
ettled  in  time  for  her  to  report  to  the  studio 
ext  month.  Latest  angle  on  the  mixup  was 
bat  Deanna  wanted  to  do  a  Broadway  play, 
/hich  the  studio  nixed. 


The  arrival  of  M.  H.  Hoffman,  president 
f  Liberty  National  Pictures  Corporation, 
nd  his  announcement  that  the  new  company 
/ill  produce  twenty-eight  features  for  the 
942-43  season,  sound  like  good  news  all 
round.  From  one  oldtimer  to  another, 
good  product,"  M.  H. 


Our  idea  of  an  "all-American"  production 
vould  be  one  produced  by  Boris  Morros,  di- 
ected  by  Gregory  Ratoff,  and  starring  Akim 
ramiroff. 


John  Carradine  winds  up  his  six-year  con- 
ract  with  20th  Century-Fox  when  he  com- 
petes his  role  in  "Whispering  Ghost,"  and 
an  now  devote  all  his  time  in  fulfilling  that 
yen"  to  do  Shakespeare.  Too  bad  Shakes- 
>eare  can't  be  present  to  see  his  "King  Lear" 
lone  the  Carradine  way. 


Preparing  "Pride  of  the  Yankees" 

Director  Sam  Wood  is  making  final  prep- 
irations  for  the  filming  of  "Pride  of  the  Yan- 
cees,"  the  baseball  yarn  based  on  the  life  of  the 
ate  Lou  Gehrig,  which  he  directs  for  Samuel 
joldwyn.  Wood  has  selected  the  Chicago  Cubs 
raining  field  at  Catalina  for  location  sites.  Gary 
Zooper  plays  the  Gehrig  role  and  Babe  Ruth 
limself.  A  feminine  lead  will  be  announced 
his  week. 


Round  Out  "Gay  Sisters"  Cast 

The  cast  of  Warner  Bros.'  "The  Gay  Sisters," 
vas  rounded  out  when  Gene  Lockhart,  Bryant 
Fleming,  Charles  Waldron,  Helen  Thimig  and 
David  Clyde  were  assigned  to  important  roles. 
The  cast  is  headed  by  Barbara  Stanwyck, 
3eorge  Brent,  Geraldine  Fitzgerald  and  Nancy 
~oleman.  Irving  Rapper  is  directing. 


'Interceptor  Command"  Set 

Maxwell  Shane's  original  story,  "Interceptor 
Command,"  has  been  bought  by  Producers  Wil- 
iam  Pine  and  William  Thomas  as  a  starring 
vehicle  for  Richard  Arlen  and  is  now  in  prep- 
iration  at  the  studio.  The  story  will  be  filmed 
following  "Wildcat." 


Warner  Bros.  Starts  3,000th  Film 

/ 

With  the  start  of  "The  Shadow  of  Their 
Wings,"  new  Ann  Sheridan-Dennis  Morgan 
starring  feature,  Warner  Bros,  studios  mark  the 
beginning  of  the  company's  3,000th  production. 
It  will  also  be  the  studio's  950th  feature ;  the 
other  2050  having  been  short  subjects. 

It  was  in  1918  that  the  Warner  Bros,  pro- 
duced their  first  picture,  "My  Four  Years  in 
Germany,"  based  on  Ambassador  James  W. 
Gerard's  book  of  the  same  title.  The  company's 
3,000th  film  is  also  a  wartime  story,  dealing  with 
the  work  of  Americans  engaged  in  all-out  pro- 
duction of  planes  for  this  country  and  its  allies. 


Producer-Director  Gregory  LaCava  gave  the 
"go"  signal  to  Universal's  "Sheltered  Lady," 
with  Irene  Dunne  and  Patric  Knowles  in  the 
leading  roles. 


RKO  to  Produce  Life  Story 
Of  General  "Billy"  Mitchell 

The  spectacular  career  of  the  far-sighted  fly- 
ing general,  the  late  William  L.  "Billy"  Mitchell, 
so  dramatically  spotlighted  when  the  U.  S.  Sen- 
ate voted  to  grant  him  a  posthumous  promotion, 
is  to  provide  the  basis  for  one  of  1942's  major 
films.  This  was  disclosed  with  the  purchase 
by  William  Hawks  of  "General  Billy  Mitchell," 
by  William  Rankin,  and  the  announcement  that 
Hawks  will  produce  it  for  RKO. 

The  story  of  the  nation's  outstanding  pro- 
ponent of  air  power,  will  be  directed  by  How- 
ard Hawks,  brother  of  the  producer. 

Work  on  the  screenplay  will  be  started  im- 
mediately so  that  this  timely  subject  will  hit  the 
screen  as  soon  as  possible.  Tests  of  several  top 
male  stars  for  the  title  role  are  now  being 
arranged. 


I  know  things  they  don't 
dare  print .  .  .  I  know  the 

drama  .  .  .  and  comedy  .  .  .  the 
loves  .  .  .  the  hates  .  .  .  the  fine 
things  and  the  stinking  things . . . 
of  life  .  .  .  and  women  .  .  .  down 
there  on  the  Waterfront." 


: 


Claudette  COLBERTm 

I  COVER  THE 
WATERFRONT 


  AT  ALL   

ASTOR  DISTRIBUTORS 

OR  WRITE  DIRECT— ASTOR  PICTURES— 130  W.  46th  ST..  NEW  YORK  CITY 


Page  24  SHOWMEN'S    TRADE    REVIEW  January  24,  1M 


Dates  Shown  Are  Release  Dates 

This  department  is  primarily  intended  to  convey  im- 
portant information  regarding  product  on  which  no 
press  book  or  ad  material  are  available.  Showmen 
who  run  pictures  pre-release  will  find  it  a  valuable 
source.    Listings  will  appear  but  once. 


TAKE  A  LETTER,  DARLING  (Para.) 
Comedy.  Principals:  Rosalind  Russell,  Fred 
MacMurray,  Frances  Farmer,  Macdonald 
Carey,  Robert  Benchley,  Cecil  Kellaway. 
Plot:  A  feminine  advertising  executive  hires 
a  male  secretary  to  pay  attention  to  the  sus- 
picious wives  of  her  male  clients.  But  com- 
plications develop  when  the  executive,  after 
hiring  the  secretary  on  condition  that  there 
be  no  romantic  ideas  on  his  part,  falls  in 
love  with  him  herself.  Director,  Mitchell 
Leisen. 

BILLY  THE  KID  TRAPPED  (Prod.) 
Western.  Principals:  Buster  Crabbe,  Al  St. 
John,  Bud  McTaggart,  Ann  Jeffreys,  Glenn 
Strange.  Plot:  The  countryside  is  terrorized 
by  three  men  posing  as  The  Kid  and  his 
pals.  When  the  sheriff,  ambushed  by  the 
masqueraders,  is  rescued  by  the  real  Kid,  he 
puts  him  on  the  trail  of  the  impostors.  The 
Kid  and  his  pals  eventually  round  up  the 
culprits  and  clean-up  the  town.  Director, 
Sherman  Scott.    Release  Feb.  20. 

LARCENY,  INC.  (WB)  Gangster.  Prin- 
cipals: Edward  G.  Robinson,  Jane  Wyman, 
Broderick  Crawford,  Jack  Carson,  Barbara 
Jo  Allen,  Edward  Brophy,  Harry  Davenport. 
Plot:  A  gangster,  just  released  from  prison, 
who  had  planned  on  going  ahead  with  his 
racket,  finds  himself  the  unexpected  owner 
of  a  leather  goods  store.  Through  this  me- 
dium he  is  forced  into  an  honest  calling 
and  it  is  up  to  him  to  prevent  his  pals  from 
robbing  the  bank  next  door  as  they  had 
planned.   Director,  Lloyd  Bacon. 

CAMP  NUTS  (Col.)  Comedy-Drama.  Prin- 
cipals: Florence  Rice,  Bruce  Bennett,  Jackie 
Gleason,  Jack  Durant,  Mabel  Todd.  Plot: 
Two  ex-barbers,  who  have  been  rejected  by 
the  army  'doctors  for  physical  disability, 
evolve  the  idea  of  a  Home  Defense  Army. 
Things  get  off  to  a  humorous  start,  but  it 
eventually  develops  into  an  important  or- 
ganization. They  are  instrumental  in  the 
capture  of  some  thugs  who  had  gotten  the 
idea  that  this  private  army  was  a  swell 
place  to  hide  from  a  murder  rap.  Director, 
Charles  Barton.    Release  Mar.  12. 

TWO  YANKS  IN  TRINIDAD  (Col.) 
Drama.  Principals:  Pat  O'Brien,  Brian  Don- 
levy,  Frank  Sully,  Roger  Clark,  Donald  Mac- 
Bride,  Frank  Jenks.  Plot:  Two  of  New 
York's  most  notorious  racketeers  have  a 
falling  out.  To  avoid  getting  a  bullet,  one 
enlists  with  a  regiment  bound  for  Trinidad. 
The  other  follows.  There  they  forgot  their 
difficulties  for  they  find  a  fifth  columnist  at 
work  supplying  fuel  to  enemy  submarines. 
After  risking  their  lives  for  Uncle  Sam, 
they  decide  to  remain  and  help  win  the  war. 
Director,  Gregory  Ratoff.    Rel.  March  26. 

AMERICAN  EMPIRE  (Para.)  Western. 
Principals:  Richard  Dix,  Leo  Carillo,  Pres- 
ton Foster,  Frances  Gifford,  Robert  Barrat, 
Jack  La  Rue.  Plot:  An  action-packed  drama 
which  deals  with  the  romantic  story  of  early 
Texas,  based  on  authentic  history  found  in 
journals  of  the  period  before  it  was  ad- 
mitted as  a  State  in  the  Union.  Director, 
William  McGann. 

FINGERS  AT  THE  WINDOW  f MGM) 
Drama.  Principals:  Lew  Ayres,  Laraine  Day, 
Basil  Rathbone,  Russell  Gleason.  Plot:  Six 
persons  have  been  murdered  with  axes  in 
Chicago,  so  leading  psychiatrists  claim  there 
is  an  epidemic  of  lunacy.  But,  it  is  an  unem- 
ployed actor  and  a  young  lady  dancer  whom 
he  rescues  from  a  killer,  who  clear  up  the 
mysterious  murders  and  finds  the  cause.  Di- 
rector, Charles  Lederer 


THE  MAD  MARTINDALES  (20th-Fox) 
Comedy.  Principals:  Jane  Withers,  Marjorie 
Weaver,  Alan  Mowbray,  Jimmy  Lydon, 
Byron  Barr,  George  Reeves.  Plot:  Every 
member  of  this  harebrained  family  pitches  in 
to  help  stem  the  tide  of  misfortune.  Once 
the  richest  family  on  Nob  Hill,  their  financial 
and  romantic  status  have  become  so  involved 
that  they  have  to  battle  it  out  with  their  boy 
friends  and  the  finance  company  before  peace 
reigns  once  again.    Director,  Alfred  Werker. 

SABOTEUR  (Univ.)  Spy.  Principals:  Pris- 
cilla  Lane,  Robert  Cummings,  Norman 
Lloyd,  Vaughan  Glaser,  Ann  Shoemaker. 
Plot:  An  aircraft  worker  finds  himself  ac- 
cused of  sabotage  when  his  co-worker  is 
burned  to  death  in  a  fire  of  unknown  origin. 
He  sets  out  to  clear  himself  and  get  to  the 
bottom  of  the  mess,  but  gets  himself  more 


deeply   involved.     Through   an  unexpec] 
source  he  finds  the  answer  to  the  infon 
tion  he  is  seeking.    Director,  Alfred  Hit 
cock.    Release,  Mar.  20. 

TORTILLA  FLAT  (MGM)  Come 
Principals:  Spencer  Tracy,  Hedy  Lam; 
John  Garfield,  Frank  Morgan,  Akim  Tai 
roff.  Plot:  A  comedy  about  a  homel 
group  of  rogues  whose  biggest  fear  is  wt 
in  any  form  and  whose  most  difficult  task 
thinking  up  schemes  that  will  provide  a  f 
meal.  When  one  inherits  two  houses  in  T 
tilla  Flat,  they  all  move  in.  As  a  landk 
he  courts  and  marries  a  newcomer  to 
flat  and  they  leave  on  a  honeymoon  or, 
boat  obtained  through  a  raffle.  The  othc 
having  a  philosophy  of  their  own,  dispose, 
the  houses  by  fire.  Director,  Victor  Flemi 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  < 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwi; 
instructed.  Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  Cit] 


EQUIPMENT  WANTED 


THEATRE  GAMES 


PROJECTORS,  16  mm.  or  35  mm.  Give 
age,  condition,  lowest  price,  first  letter.  Box 
546,  Showmen's  Trade  Review,  1501  Broad- 
way, New  York  City. 

THEATRE  MEN— your  best  publicity  stunt 
for  "Swamp  Water"  or  other  "deep  South" 
pictures  is  a  LIVE  ALLIGATOR— -we  ship 
tree  moss,  and  palmetto  leaves — make  your  own 
display — write  or  wire  for  prices,  fast  service. 
ROSS  ALLEN,  OCALA,  FLORIDA. 


BINGO  CARDS  DIE  CUT,  PRICE  G 
ING  UP— ORDER  NOW  AND  SAVE.  $17 
for  10,000  lots.  Less  quantities,  $2.00  per  1,0 
S.  Klous,  c/o  Showmen's  Trade  Review,  If 
Broadway,  New  York  City. 


USED  EQUIPMENT 


NEW  EQUIPMENT 


BEAUTIFULLY  ENAMELLED  GLASS- 
INE  ADMISSION  PLAQUES— 8"  x  10" 
with  hoops,  lettered  any  two  prices.  ADULTS 
and  CHILDREN  including  DEFENSE  TAX. 
Absolutely  indispensable,  only  $1.49.  Immedi- 
ate Delivery.  S.O.S.  CINEMA  SUPPLY 
CORP.,  636  Eleventh  Ave.,  New  York  City. 

PRICES  WAY  DOWN— Exciter  lamps  32c; 
1000  thumb  tacks  74c;  sprocket  pullers  and  pin 
pushers  95c ;  50  slide  mats  84c ;  Big  discounts 
on  Powers  and  Simplex  parts ;  Write  for  bar- 
gain bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 


PRINTING 


THEATRE  BLOWUPS— Beautiful  hand- 
colored  displays  at  same  low  prices.  Stites 
Portrait  Co.,  Shelbyville,  Ind. 


 SOUND  EQUIPMENT  

"FILM  SALESMEN  SAY  IT'S  EQUAL 
TO  ANY,"  writes  Jim  Huckleberry,  Otterbein, 
Indiana.  "S.O.S.  SOUND  DELIVERING 
100%."  Trade  your  antiquated  outfit  now  for 
1942  Sound  System,  $282.00  up,  $2.50  weekly. 
S.O.S.  CINEMA  SUPPLY  CORP.,  636 
Eleventh  Ave.,  New  York  City. 

ALL  STANDARD  MAKES  16  mm.,  35  mm. 
Portables,  $59.50  up.  RCA,  Holmes,  Bell  & 
Howell,  Simplex,  Western  Electric,  Victor 
Animatograph,  DeVry.  Terms,  too.  S.O.S. 
CINEMA  SUPPLY  CORP.,  636  Eleventh 
Ave.,  New  York  City. 


SOLID  ALUMINUM  ENCLOSED  R 
WINDERS,  AUTOMATIC  TRIPPER,  orij' 
nally  $135.00.  CLOSING  OUT,  less  mot 
$24.50;  with  motor  $29.50.  S.O.S.  CINEM 
SUPPLY  CORP.,  636  Eleventh  Ave.,  N< 
York  City. 

EQUIP  COMPLETE  THEATRE  FC 
$1,000.  OR  LESS.    Terms  to  right  parti. 

Box  545,  Showmen's  Trade  Review,  15; 
Broadway,  New  York  City. 

ANNUAL  INVENTORY  SALE,  JAN1 
ARY  ONLY— Soundheads,  $9.95;  Amplifiei 
$4.95 ;  Reflector  Arcs,  $39.50 ;  1000  Watt  Spc 
lamps,  $12.95 ;  Cushion  Seats,  39c ;  Mazi 
Lamphouses,  $19.50.  Ask  for  lists.  S.O.S.  CH 
EMA  SUPPLY  CORP.,  636  Eleventh  Av< 
New  York  City. 

START  THE  YEAR  RIGHT— Stroii 
lamphouses,  $65.00 ;  Operadio  double  chann 
amplifier,  perfect,  $55.00;  Reconditioned  gua 
anteed  Powers  mechanisms,  $54.50.  STA 
CINEMA  SUPPLY  CO.,  440  West  45th  Strec 
New  York  City. 

COMPLETE  EQUIPMENT  FOR  SAL1 
— chairs,  projection,  sound,  cooling,  all  incidei 
tals.  Perfect.  Bargain!  Gala  Theatre,  Gale:, 
burg,  Illinois. 

TWO  MOTIOGRAPH  MACHINES  COM 
PLETE  with  lamps  and  sound  heads.  Pric 
reasonable.  LIBERTY  THEATRE,  Frank 
lin,  Kentucky. 

WHATEVER  equipment  you  may  have  tha 
you  no  longer  can  use,  can  be  sold  throug 
these  columns.  Look  around !  You  may  fin. 
some  items  that  can  be  turned  into  mone; 
through  a  Showmen's  Trade  Review  Classi 
fied  ad. 


January  24,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


Keep  Showmanship 
Active  in  February 

(Continued  from  Page  17) 

use  the  display  advocated  by  Manager  Eddie 
Selette  of  the  Albany  Theatre,  Albany,  N.  Y., 
which  you'll  find  elsewhere  in  this  issue.  There 
may  still  be  available  many  short  subjects  based 
on  incidents  in  the  Great  Emancipator's  life. 
Furthermore,  "Able  Lincoln  in  Illinois"  might 
be  revived  for  showing  on  this  day.  Any  busi- 
ness firms  which  have  adopted  the  name  of 
Lincoln  or  base  their  policies  on  his  ideals 
should  tie  in  with  you. 

Tie  in  with  St.  Valentine's  Day  by  distributing 
candy  hearts  a  couple  of  days  ahead  of  time  to 
boys  and  girls.  When  two  find  greetings  ex- 
actly alike,  they're  admitted  as  your  guests. 
Your  feature  picture  should  have  a  strong  love 
interest.  For  good-will  publicity,  invite  the 
oldest  married  "sweethearts"  in  town  to  be 
your  guests. 

To  commemorate  the  opening  of  the  Suez 
Canal,  it  might  be  a  good  idea  to  revive  the 
film,  "Suez,"  for  showing  on  February  17. 

On  Ash  Wednesday,  February  18,  Lent 
will  begin.  From  now  on  you  must  display 
wise  showmanship.  Keep  on  friendly  rela- 
tions with  the  ministers.  While  many  people 
will  forego  movies  entirely,  the  fact  that 
you  will  choose  clean  entertainment,  that  you 
will  make  this  fact  known  to  ministers, 
should,  in  the  end,  prove  beneficial. 

So  keep  up  your  showmanship  activities.  For 
example,  the  anniversary  of  the  patenting  of 
Edison's  phonograph  also  takes  place  on  Feb- 
ruary 18.  There  may  be  one  of  the  old  "talking 
machines"  with  the  cylinder-type  record,  avail- 
able for  display  in  your  lobby.  Because  record 
sales  are  greater  now  than  ever  before,  tie  up 
with  a  music  shop  for  a  display  on  the  theme 
that  "thanks  to  the  inventive  genius  of  Edison, 
you  can  have,  on  records,  your  favorite  music 
whenever  you  want  it.  And  for  your  favorite 
entertainment,  attend  the  Blank  Theatre,  etc." 

During  National  Sew  and  Save  Week,  invi- 
tations might  be  extended  to  sewing  circles  to 
display  their  examples  of  needlecraft  in  your 
foyer  or  lounge.  The  week  is  sponsored  by  the 
National  Needlecraft  Bureau.  Your  local  de- 
partment stores  will  be  cognizant  of  this  fact 
and  should  welcome  your  cooperation. 

In  all  states  George  Washington's  birth- 
day will  be  observed  on  Monday,  February 
23,  although  the  actual  date  falls  on  Sunday, 
the  22nd.  Distribute  novelty  hatchets  with 
this  caption:  "Washington  couldn't  tell  a  lie, 
nor  can  we — our  program  for  Washington's 
birthday  is  one  you  mustn't  miss."  Tie  in 
with  book  dealers  for  displays  of  books  on 
the  life  of  Washington.  Offer  prizes  to  stu- 
dents who  write  the  best  essays  about  an 
incident  in  his  life. 

Of  course,  Lent  will  just  have  gotten  under 
way  in  February,  with  the  bulk  of  its  obser- 
vance extending  through  March  and  on  into 
April.  Be  on  your  best  behavior  during  this 
period.  Be  as  active  in  civic  affairs  and  na- 
tional defense  drives  as  possible. 


DON'T  FORGET  TRAILERS 

Most  theatres  will  want  to  pay  tribute  to 
Abraham  Lincoln  and  George  Washington 
during  February.  For  this  purpose,  National 
Screen  Service  has  prepared  two  trailers 
which  showmen  will  surely  welcome.  Trail- 
ers tieing  in  with  stunts  in  connection  with 
St.  Valentine's  Day  and  National  Boy  Scout 
Week  are  also  available.  And,  of  course, 
patriotic,  stamps,  bonds  and  home  defense 
trailers  can  be  had,  with  a  wide  assortment 
from  which  to  choose. 


THE  BIGGEST  BIG-TOP  in  the 
World  HAS  BEEN  ATTACKED! 


Answer  the  Call  Of  "HEY  RUBE" 

by  JOINING  Your  Nearest 

VARIETY  CLUB 

The  Organization  That  Is  the 
Pride  of  the  Entire  Industry 

National  Headquarters,  Wm.  Penn  Hotel,  Pittsburgh,  Pa. 


NOTE:  If  there  is  no  Variety  Club  Tent  in  your  exchange  center,  call  a  meeting  of  all 
your  theatre  and  exchangemen  and  invite  John  Harris  and  Bob  O'Donnell.  They  will  be 
happy  to  help  you  get  your  local  Tent  started  in  the  shortest  possible  time.  Address 
them  care  of  National  Headquarters. 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


January  24,  1942 


ASTOR  PICTURES 


Rel. 

Mins.  Date 


Bat  Whispers  (My-D)  C.   Morris- U.   Merkel   86. 

Cock  of  the  Air  (C)  Chester  Morris    71. 

Crooked  Circle  (C)  F  Zasu  Pitts-Jimmy  Gleason  70. 

Framed  for  Murder  (D)  Wallace  Ford-Fuzzy  Knight  

Hell's  Angels  (D)  Lyon-Harlow-Hall   100. 

Hell's  Crossroads  (D)A  Tern  Keene-Jehn  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Roht.  Young  70. 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette  Colbert   80. 

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70. 

Murder  at  the  Baskervilles  Arthur  Wontner   

Palooka  (C)   Stuart  Erwin-Lune  Velez  70. 

Scarface  (D)   P.  Muni-G.  Raft-A.   Dvorak  88. 

Sky  Devils  (C-D)  Spencer  Tracy    88. 

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn  Douglas  70. 


See 
Issue  of 

.  Reissued 
.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 

.  Reissued 

.  Reissued 
.  Reissued 
.Net  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


MGM 


Current  1940-41  (Cont. 


COLUMBIA 


Current  1940-41 


2010 
2037 
2014 
2023 

2025 

2034 
2215 
2001 
2013 
2041 

2022 

2206 
2020 
2213 
2039 
2003 
2002 
2208 
2214 
2026 
2008 
2216 
2019 
2011 
2207 
2017 
2009 
2042 
2036 
2040 


3003 
3U4I 
3017 


3030 

3015 
3023 
3039 
3024 
3209 
3009 
32 1 1 
3005 
3040 
3202 
3210 
3201 
3026 
3022 
3036 
3008 
3016 
3020 

3203 
3004 


Adventure  in  Washington  (D)  F  .  Herbert  Marshall-Virginia  Bruce...  84.. 5/30/41  . 

Big  Boss  ( D) A  Otto  Kruger-Gloria  Dickson               70.. 4/28/41  . 

Blondie  in  Society  (OF  Penny  Singleton-Arthur  Lake  76.. 7/17/41  . 

Ellery  Queen  and  the 

Perfect  Crime   (My)  A  Ralph  Bellamy-Margaret  Lindsay. ..  63.  .8/14/41  . 

Ellery  Queen's  Penthouse 

Mystery  (My) F   Ralph  Bellamy-Margaret  Lindsay...  68.. 3/24/41  . 

Great  Swindle  (A)F  Jack  Holt-Mirjorie  Reynolds  54.. 4/10/41  . 

Hands  Across  the  Rockiest W) F.Bill  Elliott-Dub  Taylor                     60.. 6/19/41  . 

Here  Comes  Mr.  Jordan(FA) A.Robt.  Montgomery-Rita  Johnson  93.. 8/21/41  . 

Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper               76. .5/8/41  .. 

I  Was  a  Prisoner  on 

Devil's  Island  (D) A  Sally  Eilers-Donald  Woods                 70.. 6/30/41  . 

Lone  Wolf  Takes  a 

Chance  (My) F   Warren  William-June  Storey  76.. 3/6/41  .. 

Medico  of  PaintedSpring(W)F.Chas.  Starrett-Terry  Walker               59.  .6/26/41  . 

Naval  Academy  (D)F  Jimmy  Lydon-Fred.  Bartholomew...  67. .5/22/41  . 

North  From  the  Lone  Star(W).Bill  Elliott- Dorothy  Fay  58.. 3/31/41  . 

Officer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett          60.. 7/24/41  . 

Our  Wife  (C)F   Ruth  Hussey-Melvyn  Douglas             93. .8/28/41  . 

Penny  Serenade  (CD)F  Irene  Dunne-Cary  Grant  120. .4/24/41  . 

Prairie  Stranger  <W)F  Chas.  Starrett-Patti  McCarty  58.. 9/18/41  . 

Return  of  Daniel  Boone  (W)F.Bill  Elliott-Evelyn  Young  61. .5/7/41  .. 

Richest  Man  in  Town  (D)F... Frank  Craven-Edgar  Buchanan            69. .6/12/41  . 

She  Knew  All  the  Answers(D)A.Franchot  Tone-Joan  Bennett               85.  .5/15/41  . 

Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith                  62. .7/15/41  . 

Sweetheart  of  the  Camnus(MD)  .Ruby  Keeler-Harriet  Milliard            61.  .6/26/41  . 

They  Dare  Not  Love  (D) A  Martha  Scott-George  Brent                 76.. 4/30/41  . 

Thunder  Over  the  Prairie(W)F. Charles  Starrett- Eileen  O'Hearn         60.. 7/30/41  . 

Tillie  the  Toiler  (C)F  Kay  Harris-William  Tracy                 67. .8/7/41  .. 

Time  Out  for  Rhythm  (DM)F.Rudy  Vallee- Rosemary  Lane               74.. 6/20/41  . 

Two  in  a  Taxi  (C-D)A  Anita  Louise- Russell  Hayden              62.. 7/10/41  . 

Under  Age  ( D ) A  Nan  Grey-Alan  Baxter-Tom  Neal...  60. .4/26/41  . 

Voice  in  the  Night  (D)  Clive  Brook-Diana  Wynyard               83.. 5/20/41  . 

You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth   88.. 9/25/41 

Current  1941-42 

Bedtime  Story  (C)A  Loretta  Young-Fredric  March   85..  12/25/41 

Blonile  From  Singapore(CD)A. Florence  Rice-Leif  Erickson  67. .  10/ 16/4  I 

Blondie  Goes  to  College  (C) . . .  Penny  Singleton- Arthur  Lake  74.  .1/15/42 

Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon  1/22/42 

.Confessions  of  Boston 

Blackie  (My)F   Chester  Morris- Harriet  Milliard  65. 

Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay...  68. 

Go  West,  Young  Lady  (WMC)  F  .  Penny  Singleton-Glenn  Ford   71. 

Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65. 

Harvard  Here  I  Come  (C)  Maxie  Rosenbloom-Arline  Judge  64. 

Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72. 

King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter  63. 

Ladies  in  Retirement  (0)A...lda  Lupwio- Louis  Hayward  91. 

Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

Men  in  Her  Life  (D) A  Loretta  Young-Dean  Jagger   90 

Mystery  Ship   (D)  F  Lola  Lane-Paul  Kelly   63. 

Riders  of  the  Badlands  (W)  F.Charles  Starrett- Russell  Hayden  57. 


.b5/3l/4l 
. .b5/3/4l 
..b7/5/4l 

.b7/l2/4l 

. .b3/l/4l 
.b4/l2/4l 
.b6/ 14/4 1 
. .b8/2/4l 
.b5/IO/4l 

.b6/28/4l 

.h4/l2/4l 
.b6/28/4l 
.b5/24/4l 
. .a3/8/4l 
.1)7/19/41 
.1)8/16/41 
.1)4/19/41 
..b9/6/4l 
.1)9/13/41 
.1)6/14/41 
.1)5/24/41 
.1)7/12/41 
. .h7/5/4l 
. .b5/3/4l 
.  .1)8/2/41 
.  .1)8/9/41 
. ,b6/7/4l 
.1)6/28/41 
.1)4/26/41 
.1)4/19/41 
.b9/27/4l 


.1)12/13/41 
.hH '30/4  I 
. .alO/4/41 
. .all/1/41 


1/8/42  ...1)12/13/41 


Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

Royal  Mounted  Patrol  (W)  Charles  Starrett- Russell  Hayden   59. 

Secrets  of  the  Lone  Wolf(My)  F  .Warren  William    66. 

Sing  For  Your  Supper  (DM)F. Jinx   Falkenburg-"Buddy"   Rogers..  68. 

Stork  Pays  Off  (C)F  Maxle  Rosenbloom-Rochelle  Hudson.  68. 

Texas    (D)  F  William  Holden-Glenn  Ford   92. 

Three  Girls  About  Town  (CD )  A  Joan  Blondell,  John  Howard   73. 

Two  Latins  From 

Manhattan  (CM)F  Jinx  Falkenburg-Joan  Woodbury   66. 

West  of  Tombstone  (W)F  Charles  Starrett-Russell   Hayden   59. 

You  Belong  to  Me  (CD)A  Barbara  Stanwyck,  Henry  Fonda   !I7. 


11/18/41 

I  1/27/41 
9/11/41  . 
12/18/41 
12/11/41 
8/14/41  . 
9/ 18/41  . 
1/1/42  .. 
I  I /20/4I 
9/4/41  .. 
12/18/41 
10/16/41 
11/13/41 
11/13/41 
.12/4/41  . 
1 1/6/41  . 
10/9/41  . 
. 10/23/41 

10/2/41  . 
1/15/42  . 
10/30/41 


.b8/30/4l 
.1)1  1/29/41 
. .b9/20/4l 
.  .a9/27/4l 
.  .alO/4/41 
, . .h8/9/4l 
.  .1)9/13/41 
.  .1)9/27/41 
.hill  ' 18/4  I 
. .  .1)8/2/41 
.bl2/20/4l 
. .b8/30/4l 
.  .alS/!0/4l 
.1)1 1  /22/4I 
. .bl2/6/4l 
.1)1 1/15/41 
.  .b9/27/4l 

1)10/25/41 


.  .1)9/27/41 
. .b 1/24/42 
.1)10/18/41 


Coming  1941-42 


Adventures  of  Martin  Eden  G.  Ford-C.  Trevor  

Alias  Boston  Blackie  C.  Morris-Richard  Lane  

Blondie's  Blessed  Event  Penny  Singleton-Arthur  Lake  

(Former  title  "Blondie  Greets  Guest") 

Bullets  For  Bandits  Sill  Elliott-Tex  Ritter  

(Former  title   "Honor  of  the  West") 

Camp  Nuts  (CD)  Florence  Rice-Bruce  Bennett  

Canal   Zone   Chester  Morris-John  Hubbard  

Close  Call  for  Ellery  Queen ...  William  Gargan-Margaret  Lindsay. 

Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Down  Rio  Grande  Way  Charles  Starrett-Russell  Hayden... 

Gentlemen  Misbehave   Carv  Grant-Jean  Arthur  

Highly    Irregular  J.  Bennett-F.  Tone  

Invaders,  The   Leslie   Howard-Laurence  Olivier... 

Lady  Is  Willing  (CD)  Marlene  Dietrich-Fred  MacMurray. 

Lawless  Plainsman  (W)  Charles  Starrett-Russell  Hayden... 

Man  Who  Returned  to  Life(D).John  Howard-Lucille  Fairbanks  

North  of  the  Rockies  (W)  Bill  Elliott-Tex  Ritter  

Prairie  Gunsmoke   (W)  Bill  Elliott-Tex  Ritter  

Shut  My  Big  Mouth  (C)  Joe  E.  Brown-Ailele  Mara  

Two  Yanks  in  Trinidad  (D).  .Pat  O'Brien-Brian  Donlevy  


.2/26/42 


.2/12/42 

.3/12/42 
.3/19/42 
.1/29/42 


.al2/20/4l 

. .a8/23/4l 

. .at/24/42 
.al2/20/4l 
,al2/20/4l 
.all/15/41 
, . .  In  Prod. 


.2/12/42 
.3/12/42 
.2/5/42  . 


.2/19/42 
.3/26/42 


MGM 


Current  1940-41 


124  Bad  Man   (D)F  Wallace  Beery-Lionel  Barrymore. . . .  70. 

141  Barnacle  Bill  (CD)F  Wallace  Beery-Virginia  Weidler....  92. 

139  Big  Store   (M-C)F  Marx  Bros. -Virginia  Grey   83. 

137  Billy  the  Kid  (Tech.)  (D)F.-.Rob't  Taylor-Maureen  O'Sullivan . . .  95. 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson- Walter  Pidgeon(Tech.)  98. 

145  Dr. Kildare'sWedding  Day(D)F.Lew  Ayres-Lionel  Barrymore   82. 

138  Getaway    (G) A  Robert  Sterling-Van  Heflin   89. 

135  I'll  Wait  For  You  (D) F  Virginia  Weidler-Robt.  Sterling   75. 

146  Life  Begins  for  Andy 

Hardv  (CD)F   Mickev  Roonev-Judy  Garland   100. 

134  Love  Crazy  (F)A  Wm    Powell-Myrna  Loy-Fay  Balnter  99. 

132  Men  of  Bovs  Town  (D)F           Snencer  Tracy-Mickey  Rooney   107. 

129  Penalty.  The  (G)A  Lionel  Barrymore- Edw.  Arnold   80. 

133  People  vs.  Dr.  Kildare  (D)F..Lew  Ayres-Lionel  Barrymore   77. 

128  Rage  in  Heaven  (My) A  Rob't   Montgomery-lngrid  Bergman.  83. 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murnhy   96. 

142  Stars  Look  Down  (D)  Marqt    Lockwood-Michael  Redgrave.  98. 

140  They  Met  in  Bombay  (D) A... Clark  Gable-Rosalind  Russell   92. 


3/28/41 
.7/4/41  . 
6/20/41 
5/30/41 
7/25/41 
8/22/41 
6/13/41 
5/16/41 

8/15/41 
5/23/41 
.4/11/41 
3/14/41 
5/2/41  . 
3/7/41  . 
8/1/41  . 
7/18/41 
6/27/41 


.al 1/29/41 
.al 1/29/41 
.al 1/29/41 
. .a9/27/4l 
. .al/17/42 
.al I /29/4I 
. .a  1/24/42 


.1)3/29/41 
.  .h7/5/4l 
.h6/2l/4l 
.b5/3l/4l 
bfi/28/41 
.b8/23/4l 
.b6/2l/4l 
.b5/IO/4l 


.  .b8/9.'4l 
.b5/l7/4l 
.b3/l5/4l 
.b3/l5/4l 
.b5/|0'4l 
.  .1)3/8/41 
.b7/26/4l 
.b7/l2'4l 
.b6/28/4l 


Se* 

Mins.  Date  Issue  ef 

131  Washington    Melodrama*  My)  A  .Frank  Morgan-Ann   Rutherford   80.. 4/18/41  ...D4/I9/4I 

148  When  Ladies  Meet  (SC)A  Joan  Crawford- Rob't  Taylor  105.  .8/29/41  ...b8/30/4l 

147  Whistling  in  the  Dark(MyC) F . Skelton-Rutherford    78.  .8/8/41   b8/2/4l 

136  Woman's  Face  (D) A  Joan  Crawford-Melvyn  Douglas  106.. 5/9/41   b5/IO/4l 

130  Ziegfeld  Girl  (MD)  Stewart-Garland- Lamarr-Martin    ...  131 .  .4/25/41  . .  b4/l9/4l 

Current  1941-42 


.Jan  bl2/6/4l 

.Jan  bl2/20/4l 

.Nov  hlO/18/41 

.Dec  b 1 1 / 15/41 

.Sept  D8/2/4I 

.Sept  b7/26/4l 

.Jan  bl2/6/4l 

.Oct  1)9  20/41 

.Dec  hi  I  / 15/41 

.Oct  b9/20/4l 

.Jan  h  12/ 13/41 

.Dec  I>  1 1  / 1 5/4 1 

.Sept  M/I9/4I 

.Oct  09/13/41 

.Jan  1)12/20/41 

.Nov  1)10/25/41 

.Oct  b9/l3/4l 

.Dec  til  ■  / 15/41 

.Nov  1(10/25/41 

Nov.  .1)10/18/41 


216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117 

220  Bugle  Sounds  (D)F  Wallace  Beery- Marjorie  Main  101 

2U8  Chocolate  Soldier  (M) A  Nelson  Eddy-Rise  Stevens  102. 

213  Design  for  Scandal  (CD)A  Rosalind  Russell- Walter  Pidgeon...  84. 

203  Down  in  San  Diego  (D)F  Dan  Dalley,  Jr.-Bonita  Granville...  73. 

201  Dr.  Jekyll  and  Mr.  Hyde(D) A.Spencer  Tracy-lngrid  Bergman  127. 

217  Dr.   Kildare's  Victory  (D)....Lew  Ayres-Lionel  Barrymore  82. 

207  Feminine  Touch  (OA  Rosalind  Russell-Don  Ameche   93. 

212  H.  M.  Pulham.  Esq.  <D)A  .  Hedy  Lamarr- Robert  Young  120. 

204  Honky-Tonk    (CD)  F  Clark  Gable- Lana  Turner  105. 

218  Johnny  Eager  (G)A  Lana  Turner-Robert  Taylor  107. 

215  Kathleen   (D)F  Shirley  Temple- Herbert  Marshall...  84. 

202  Lady  Be  Good  (CM)F  Eleanor  Powell-Ann  Sothern  112. 

205  Married  Bachelor  (C)A  Ruth  Hussey-Rob't  Young  81. 

219  Mr.  and  Mrs.  North  (MyC)F . .  Gracie  Allen- William  Post,  Jr  67. 

210  Shartowof  the  Thin  Man(CMy)F.  William  Powell-Myrna  Loy   97. 

206  Smilin'  Through  (Tech.) (D) F .J.  MacDonald-Brian  Aherne  100. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-  Maureen  O'Sullivan.  81. 

211  Two  Faced  Woman  (C)A  Garbo-Melvyn   Douglas   94. 

209  Unholy  Partners  (D) A  Edw.  G.  Robinson-Edward  Arnold...  94. 

Coming  1941-42 

Along  Came  Murder  Marsha  Hunt-Van  Heflin  In  Prod. 

Born  to  Sing  (DM)  Ray   McDonald-Virginia  Weidler  all/15/41 

Courtship  of  Andy  Hardy  Mickey  Rooney- Lewis  Stone  Ill  Prod. 

Fingers  at  the  Window  (D)...L.  Ayres-L.  Day  al/24/42 

I  Married  an  Angel  (C)  Jeanette  MacDonnld-Nelson  Eddy  all/8/41 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63.. Feb  b I / 10/42 

Love  Me  Not  Norma  Shearer- Robert  Taylor  

Mrs.  Miniver  (D)  Greer  Garson- Walter  Pidgeon  al/17/42 

Mokey  Delano   D.  Dailey-Donna  Reed  

Panama  Hattle  (CM)  Ann  Sothern-Dan  Dailey,  Jr  (8/30/41 

Rio  Rita  (CM)  Abbott  &.  Costello  al/17/42 

Salute  to  Courage  (Spy)  Conrad  Veidt-Ann  Ayars  82  bl/24/42 

Ship  Ahoy  (CM)  Eleanor  Powell-Red  Skelton  al/17/42 

Somewhere  I'll  Find  You  Clark   Gable-Lana  Turner  

Sunday  Punch   Jean  Rogers- William  Lundigan  

Tarzan  Against  the  World  J.  Weismuller-M.  O'Sullivan  

This  Time  For  Keeps  Robert  Sterling-Ann  Rutherford  In  Prod. 

Tortilla  Flat  (C)  Tracy-Garfield-Lamarr-Tamiroff   al/24/42 

223  Vanishing  Virginian  (CD)..    K.  Grayson-F.  Morgan  101..  Feb  bl2/6/4l 

We  Were  Dancing  (SOA  Norma  Shearer-Melvyn  Douglas          94  b I / 1 7/42 

222  Woman  of  the  Year  (CD)A  Spencer  Tracy- Katharine  Hepburn. .  1 12. .  Feb  b  1/ 1 7/42 

224  Yank  on  the  Burma  Road(D)  F  .L.  Day-B.  Nelson-K.  Luke   65. .Feb  bl/17/42 


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg  (D)F  Gorcy-Jordan  Hall   

Deadly  Game  (Spy)F  Chas.  Farrel-Juno  Lang  

Driftin'  Kid  (W)F  Tom  Keene-Betty  Miles  

Dynamite  Canyon  (W)  Tom  Keene- Evelyn  Finley  

Father  Steps  Out  (D)F  Frank  Albcrtson-Jed  Prouty  

Flying  Wild   (D)  F  East  Side  Kids-Joan  Barclay  

Fugitive  Valley  (W)F  Corrigan-King-Terhune   

Gang's  All  Here  (G)  Frankie  Darro-Mantau  Moreianil. . .. 

House  of  Mystery  (H)A  Kenneth  Kent-Judy  Kelly  

Invisible  Ghost  (H)A  Bela  Lugosi-Polly  Ann  Young  

King  of  Zombies  (H)A  John  Archer-Mantan  Moreianil  

Murder  by  Invitation  (My)  A .  .Wallace  Ford-Marian  Marsh  

Pioneers,  The  (W)F  Tex  Ritter-Slim  Andrews  

Redhead    (D)A  June  Lang-Johnny  Downs  

Riding  the  Sunset  Trail  (W) .  .Tom  Keene-Betty  Miles  

Roar  of  the  Press  (My)F  Jean  Parker- Wallace  Ford  

Sign  of  the  Wolf  (D)F  Grace  Bradley-Louise  Beavers  

Silver  Stallion  (D).  David  Sharpe-Leroy  Mason-Thunder. 

Tumbledown  Ranch  in 

Arizona    (W)F  Range  Busters  

Wanderers  of  the  Desert  (W)  Tom  Keene-Betty  Miles  

Wrangler's  Roost  (W)F   Range  Busters  


61. .8/1/41  .. 
63.. 8/8/41  .. 
55.. 9/26/4 1  , 
....8/8/41  ., 
63.. 7/ 19/4  I  . 
65.. 3/10/41  . 
60. .7/30/41  . 

 6/ 1 1/41  . 

62.. 5/7/41  .. 
64.. 4/25/4 1  . 
67.. 5/14/41  . 
65.. 6/30/41  . 
61.. 5/10/41  . 
64.. 5/21/41  . 
I II '3 1/4  I 
4/30/41  . 
69.. 3/25/41  . 
....5/28/41  , 


72 


60. .4/20/41 

 6/25/41 

58.. 6/4/41  . 


Current  1941-42 

Arizona  Bound  (W)F  Buck  Jones-Tim  McCoy  

Borrowed  Hero  (D)F  Florence  Rice-Alan  Baxter  

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  

Forbidden  Trails  (W)  Buck  Jones-Tim  McCoy  

Freckles  Comes  Home  (G) ...  Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh  

Gunman  From  Bodie  <W)F...  Buck  Jones-Tim  McCoy  

I  Killed  That  Man  (My)A  Ricardo  Cortez,  Joan  Woodbury  

Let's  Go  Collegiate  (D)F  Frankie  Darro-Jackie  Moran  

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn 

Man  From  Headquarters  (D).. Frank  Albertson-Joan  Woodbury  

Riot  Squad  (My)A  Richard  Cromwell-Mary  Ruth  

Road  to  Happiness  (D)  John  Boles-Mona  Borne-Billy  Lee.. 

Saddle  Mountain  Roundup(W) .  Range  Busters   

Snuffy  Smith,  Yard  Bird(CD).Bud   Duncan-Edgar  Kennedy  

Spooks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcey-Huntz  Hall. 

Stolen  Paradise  (D)A  Leon  Janney- Eleanor  Hunt  

(Reviewed   as  "Adolescence") 

Thunder  River  Feud  (W)  Range  Busters   

Tonto  Basin  Outlaws  (W)F.. .Range  Busters   

Top  Sergeapt  Mulligan  (C)F..Nat  Pendlelon-Carol  Hughes  

Underground  Rustlers  (W)F... Range  Busters   

Zis  Boom  Bah  (DM)F  Peter  Lind  Hayes-Grace  Hayes  

Coming  1941-42 

Avenging   Rider  (W)  Tom  Keene   3/6/42  . 

Below  the  Border  (W)  Buck  Jones-Tim  McCoy  1/30/42 

Black   Dragon   Sela  Lugosi   3/6/42  . 

Here  Come  the  Marines  (Spy)  .Wallace   Ford-Toby  Wing  

law  of  the  Jungle  (Spy)  Arline  Judge-John   King  2/6/42  . 

Mr.   Wise  Guy  East  Side  Kids  2/20/42 

Rock  River  Renegades  (W) . . . Range  Busters   2/27/42 

Western   Mail   (W)  Tom  Keene- Jean  Trent-Sugar  Dawn  


57.. 7/19/41  . 
65.. 12/5/41  . 
64. . 11/21/41 

 12/26/41 

 1/2/42  . 

63.. 9/5/4 1  .. 
62.. 9/19/41  . 
70. .11/14/41 
62.. 9/12/41  . 

 12/5/41 

 1/23/42  . 

57. . 12/19/41 
84..  1/9/42  .. 

 8/29/41  . 

 J / 1 6/4 1 

63. . 10/24/41 
80. .10/31/41 


....1/9/42  . 
63. .10/10/41 
69. .10/17/41 
56. . 1 1/2 1/41 
62. . I  1/7/41 


. .h8/2/4l 
..h8/9/4l 
..9/27/41 
.87/19/41 
. .h8/2/4l 
.1)3/1/41 
.1)9/20/41 
.a5/l7/4l 
.b5/3l/4l 
.1)4/19/41 
.1)5/17/41 
.  .1)7/5/41 
..1)5/3/41 
.b5/l7/4l 
.nO '27/4 1 
.h4/26/4l 
.b3/22/4l 
.aS/10/41 

.  .1)5/3/41 
.an/14/41 
.b7/!9/4l 


. .b7/26/4l 
.  .1)12/6/41 
III  I / 1 5/41 
.all/29/41 
,al 1/22/41 
. .b9/l3/4l 
hill  III  4  1 
.1)11/8/41 
. .b9/20/4l 
,al 1/22/41 
. .al/17/42 
. . 12/20/41 
..bl/10/42 
. .  ,a8/9/4l 
.  .al2/6/4l 
.1)10/1 1/41 
.1)12/21/40 


,1)1 1/29/41 
..bll/l/41 
.  .bl/17/42 
.hi  1/1/41 


.In  Prod. 


.al/17/42 
.al/17/42 
.  In  Prod. 
.In  Prod. 
.Ill  Prod. 


PARAMOUNT 


Current  1940-41 


4038  Aloma  of  the  South  Seas  (D)F.  Dorothy  Lamour-Jon  Hall  (Tech.)..  77. .8/29/41  .68/30/41 

4053  Border  Vigilantes  (W)F  Bill  Boyd-Russell  Hayden   60. .4/18/41   b4/5/4l 

4032  Caught  in  the  Draft  (OF  Bob  Hope-Dorothy  Lamour   81.. 7/4/41   b">  31/41 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker   70. .8/29/41  ...b8/23/4l 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor   66. .7/18/41  ...b7/l9/4l 

4052  In  Old  Colorado  (W)F  Wm.  Boyd-Russell  Hayden   66.. 3/14/41   b3/l/4l 

4028  I  Wanted  Wings  (D)F  Brian  Donlevy-Ray  Milland  130.. 5/30/41  ...b3/29/4l 

4035  Kiss  the  Bays  Goodbye  (CM) F.D.  Ameche-M.  Martin-O.  Levant...  85. .8/1/41   b6/28/4l 

4022  Lady  Eve  (D)F  Barbara  Stanwyck -Henry  Fonda         97.. 3/21/41   b3/l/4l 

4023  Las  Vegas  Nights  (Mu-OF. .  .Phil  Regan-Bert  Wheeler.  nnr«ov    .  89..3'28/4l  ...b3/22/4l 

4029  One  Night  in  Lisbon  (OA  Madeleine  Carroll-Fred  MacMurray.  95.. 6/13/41  ...b5/IO/4l 

4031  Parson  of  Panamint  (D)F  Charles  Rugglss-Ellen  Drew   84.. 8/22/41  ...b6/2l/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


January  24,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


PARAMOUNT 


Current  1940-41  (Cont.) 


4054  Pirates  on  Horseback  (W)F...Wm.  Boyd-Russell  Hayden  

4026  Power  Dive  (D)F  Richard  Arlen-Jean  Parker  

4027  Reaching  (or  the  Sun  (GD)A.Joel   McCrea-Ellen  Drew  

4025  Road  to  Zanzibar  (CM)F  Crosby-Lamour-Hone   

4024  Round-Up  (W)F   Richard  Dix-Patricia  Morison  

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.). 

4021  There's  Magic  in  Music  (Mu)  F  .Allan  Jones-Susanna  Foster  

(Reviewed  as  "Hard  Boiled  Canary") 


Current  1941-42 


4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  

4036  World  Premiere  (OA  John  Barrymore- Frances  Farmer  

Block 
No. 

2  Among  the  Living  (H)A  Albert  Dekker-Susan  Hayward   68. 

2  Birth  of  the  Blues  (M)F  Bing   Crosby-Mary   Martin   84. 

1  Buy  Me  That  Town  (C)A  Lloyd   Nolan-Constance   Moore   70. 

2  Glamour  Boy  (C)F  Susanna  Foster-Jackie  Cooper   80. 

I  Hold  Back  the  Dawn  (D)F  Chas.  Boyer-Olivia  de  Havilland  115. 

!  Henry  Aldrich   

for  President  (C)F  Jimmy  Lydon-Mary  Anderson   70. 

Louisiana  Purchase  (MC)  Bob   Hope-Victor  Moore   (Tech.)...  98. 

1  New  York  Town  (CD)A  Mary  Martin-Fred  MacMurray   75. 

2  Night  of  Jan.  16th  (My)  F  Ellen  Drew-Robt.  Preston   79. 

1  Nnlliing  But  the  Truth  (C)  Bob  Hope-Paulette  Goddard   90. 

W-l  Outlaws  of  the  Desert  (W)F...Wm.  Boyd-Brad   King   66. 

W-l  Riders  of  the  Timberline(W) F.Bill  Boyd-Brad  King-Andy  Clyde..  59. 

W-l  Secret  of  the  Wastelands(W)F.Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland   94. 

W-l  Stick  to  Yeur  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde...  63. 

W-l  Twilight  on  the  Trail  ( W )  F .  .  .Bill  Boyd-Brad  King-A.  Clyde   58. 


Rel. 

See 

Mins.  Date 

Issuejf 

69. 

.5/23/41  . 

. . b5/24/4 1 

68. 

.4/25/41  . 

. . b4/ 12/4 1 

88. 

.5/2/41  .. 

'. ! 54/12/41 

90. 

.4/11/41  . 

. .b3/ 15/41 

90. 

.4/4/41  .. 

..b3/l5/4l 

91 . 

.7/25/41  . 

.  ,b6  21.  41 

80. 

.5/16/41  . 

...b3/l/4l 

62. 

6/20/41  . 

..b6/l4/4l 

78. 

.8/8/41  . 

.  b8/2/4l 

70. 

.8/15/41  . 

. .b8/23/4l 

Rel. 
□  ate 


12/19/41 
1 1/7/41  . 
10/3/41  . 
12/5/41  . 
9/26/41  . 

10/24/31 
1/1/42  .. 
10/31/41 
1 1/28/41 
10/10/41 


11/21/41 


.. .b9/6/4l 
...b9/6/4l 
...b8/2/4l 
. ..59/6/41 
. ..b8/2/4l 

, . .b8/2/4l 
.bl 1/29/41 
...b8/2/4l 
. ..b9/6/4l 
. . .b8  2/41 
. .b9/27/4l 
,.b9/27/4l 
. .b9/27/4l 
.. .59/6/41 
.  .b9/27/4l 
. .b9/27/4l 


Coming  1941-42 

American  Empire   Richard  Dix-Preston  Foster  In  Prod. 

Bad  Men  of  Arizona  (W)  Richard   Dix-Frances  Gilford  al0/4/4l 

(Former  title  "Tombstone") 

3  Bahama  Passage  (Tech.)  (D)  A .  Madeleine  Carroll-Stirling  Hayden..  81  b  12/ 1 3/4 1 

Beyond  the  Blue  Horizon  Dorothy  Lamour- Richard  Denning   a8/l6/4l 

(Former  title  "Malaya") 

Black  Curtain   Burgess  Meredith-Claire  Trevor  

Dr.  Broadway  (D)  Macdonald  Carey-Jean  Phillips  all/29/41 

4  Fleet's  In  (M)F  Dorothy  Lamour-William  Holden  92  bl/24/42 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68  b  1/24  42 

Great  Man's  Lady  (D)  Barbara  Stanwyck-Joel  McCrea  a3  22,41 

(Former  title  "Pioneer  Woman") 

Henry  and  Dizzy  (C)  Jimmy  Lydon-Charles  Smith  a9/27/4l 

I  Live  on  Danger  Chester  Morris-Jean   Parker  In  Prod. 

Irving  Berlin's  Holiday  Inn... Bing  Crosby-Fred  Astaire  al/3/42 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard-Ray  Milland   77  bl/17  42 

Mr.  anil  Mrs.  Cugat  Ray  Milland  Betty  Field  al2/27/4l 

3  Mr.  Bug  Goes  to  Town  (FA)  F. Tech.  Cartoon  Feature  78  bl2/6/4l 

My  Favorite  Blonde  (C-D)...Bob  Hope-Madeleine  Carroll  al2/6,'4l 

Night  in  New  Orleans  (My) ...  Preston  Foster-Albert  Dekker  al0/ll/4l 

(Former  title  "Morning  After") 
3  No  Hands  on  the  Clock(My)  F  .Chester  Morris-Jean  Parker  75  b  12/ 13/4 1 

Out  of  the  Frying  Pan  William  Holden-Susan  Hayward  al2  20  41 

3  Pacific  Blackout  ( D )  F  Robert  Preston-Martha  O'Driscoll . . .  76  b  12/6/41 

(Reviewed  as  "Midnight  Angel") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  al  3  42 

Reap  the  Wild  Wind  (D)  Ray  Milland-John  Wayne  (Tech.)  a7/5/4l 

4  Remarkable  Andrew  (C)F  William  Holden-Brian  Donlevy  80  bl/17  42 

3  Sullivan's  Travels  (CD) A  Joel  McCrea-Veronica  Lake  91  b  12/6/4 1 

Sweater  Girl   (My)  Eddie  Bracken-June  Preisser  a8/9/4l 

Take  a  Letter  Darling  (C) ....  Rosalind   Russell-Fred   MacMurray  al  24  42 

This  Gun  for  Hire  (D)  Veronica  Lake-Robert  Preston  all/29  41 

4  Torpedo  Boat  (A)  F  Richard  Arlen-Jean  Parker   69  bl  17  42 

True  to  the  Army  (C)  Judy  Canova-Allan  Jones-Ann  Miller  al2/20/4l 

Wildcat   Richard  Arlen-Arline  Judge  


PRODUCERS  RELEASING  CO.  1940-41 

162  Billy  the  Kid  in  Santa  Fe  (W). Bob  Steele-Marin  Fais-St.  John          66. .7/11/41  ...a7/l9,'4l 

161  Billy  the  Kid's  Fighting 

Pals   (W)F   Bob  Steele    62 

116  Blonde  Comet  (D)  Robert  Kent- Virginia  Vale  67 

111  Criminals  Within   (My)A  Eric  Linden-Ann  Doran  70 

115  Dangerous  Lady  (My)F  Neil   Hamilton-June  Storey  66 

113  Desperate  Cargo  (D) A  Ralph  Byrd-Carol  Hughes  69 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore  61 

109  Emergency  Landing  (Spy)  F ..  .Carol   Hughes    79 


108  Federal  Fugitives  (Spy)F  Neil  Hamilton-Doris  Day   66 

124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor  67. 

126  Jungle  Man  (D)  F  Buster   Crabbe-Sheila    Darey  63 

167  Lone  Rider  Ambushed  (W)F.Geo.  Houston- A I  St.  John  67. 

168  Lone  Rider  Fights  Back  (W).. George   Houston- Al  St.  John  64 

166  Lone  Rider  in  Frontier  Fury..  Geo.  Houston-AI  St.  John  62. 

165  Lone  Rider  in  Ghost  Town(W)  F  .Geo.  Houston-Alaine  Brandos  64 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66 

155  Outlaws  of  the  Rio 

Grande  (W)F   Tim  McCoy   55. 

123  Paper  Bullets  (D)A  Joan  Woodbury-Jack  LaRue  72, 

125  Req'lar    Fellers    ( D )  F   Billy  Lee-'Alfalfa'  Switzer  65. 

110  South  of  Panama  (Spy)F  Roger  Pryor- Virginia  Vale  68. 

156  Texas  Marshal  (W)  Tim  McCoy- Kay  Leslie  62. 


1941-42 


258  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbo-AI  St.  John   58 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John  64 

259  Billy  the  Kid  Trapped  (W)... Buster  Crabbe-AI  St.  John  

207  Broadway  Big  Shot  (CD)A  Ralph   Byrd-Virginia  Vale  63 

206  Duke  of  the  Navy  (D)  Ralph  Byrd-Veda  Ann  Borg   65 

202  Girls  Town  (D)  Edith   Fellows-June  Storey  

205  Hard   Guy   (G) A  Jack  La  Rue-Mary  Healy  68 

215  Law  of  the  Timber  (D)  Marjorie   Reynolds-Monte  Blue  63 

263  Lone  Rider  and  the  Bandit(W). George  Houston-AI  St.  John   55 

264  Lone  Rider  in  Cheyenne  George  Houston-AI  St.  John  

213  Miracle  Kid  (D)  Tom  Neal-Carol  Hughes- Vicki  Lester  69 

252  Raiders  of  the  West  (W)  Bill   (Radio)   Boyd-Art  Davis  

230  Swamp  Woman   Ann  Corio-Jack  La  Rue  68 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60 

»I4  Today  I  Hang  (D)  Walter  Woolf  King-Mona  Barrie...  67 

210  Too  Many  Women  Neil   Hamilton-June  Lang  


.4/18/41 
.12  26  4  1 
.6/27/41 
.9'I2'4I  . 
.7/4/41  . 
.6/27/41  . 
.5/23/41  . 
.3/28/41  . 
.8/1/41  .. 
. 10  10  41 
.8 '29/41  . 
.11/7/41  , 
.8/8/41  ., 
.5/16/41  , 
. 10/31/41 

.3/7/41  .. 
.6/13/41  . 
.8  15  41  . 
.5/2/41  .. 
.6/13/41  . 


.  12/12/41 
10/24/41 
2/20/42  . 
2/6 '42  .. 
.  I  23  42 
.2  27 '42 
. 10/ 17/41 
.12/19/41 
,1/16/42  . 
3  13 '42  . 
. 1 1 / 14/4 1 

2  13  42 
.12/5/41  . 
.1/2/42  .. 

I  30  42  . 

3  6  42   .  . 


.b4/l2/4l 
all  22  4! 
.b8/l6/4l 
blO/l 1/41 
.blO/4/41 
. b8/ 1 6/4 1 
.b7/!2/4l 
.b5/24/4l 
.b9/l3/4l 
bin  1141 
hi  I  I  41 
bl2/27/4l 
.a7/26/4l 
.b5/l7/4l 
.blO/4/41 


. ..b3/l/4l 
..b6/l4/4l 
.  .h8  3(1  41 
. .b4/26/4l 
.  .a5/l7/4l 


.bl2/27/4l 
. .  b  1 1  / 1  /4 1 
. .al/24/42 
.bl/17/42 
. .al2/6/4l 
.  .al/17/42 
. b I Q  25  41 
.bl2/27/4l 
..al2/6/4l 

L'.a*l6/4/4l 
al2/l3/4l 
.  a  1 0  II  4  1 
.all  22  41 
al2  13  41 


RKO-RADIO 


Current  1940-41 


185  Cyclone  on  Horseback  (W)  Tim  Holt-Marjorie  Reynolds   60  . 6/13/41 

122  Devil  and  Miss  Jones  (D)F...Jean  Arlhur-Chas.  Coburn  92. .4/11/41 

119  Foollight  Fever  (OF  Alan  Mowbray- Donald  McBride   67. .3/21/41 

166  Frank  Buck's  Jungle  Cavalcade. Frank  Buck    77.. 6/27/41 

120  Girl.  A  Guy  and  A  Gob  (OF. Geo.  Murphy-Lucille  Ball  91. .3/14/41 

129  Hurry,  Charlie.  Hurry  (C)F...Leon   Errol - M i Idred  Coles   65. .7/25/41 

175  Little  Foxes  (D) A  Bette  Davis-Herbert  Marshall  116. .8/29/41 

124  Melody  for  Three  (D)F  Jean  Hersholt-Fay  Wray   67..3/28'4l 

135  My  Life  With  Caroline  (O... Ronald  Colman-Anna  Lee  81. .8/1/41  . 

191  Reluctant  Dragon  (C-Cartoon)  F  .  Benchley  and  Cartoon  Characters...  73. .6/20/41 

125  Repent  at  Leisure  (C-D)F  Kent  Taylor-Wendy  Barrie  67.  .4/4/41  . 

184  Robbers  of  the  Range  (W)F...Tim  Holt-Ray  Whitley   61.  .4/18/41 

131  Saint's  Vacation   (My) A  Hugh  Sinclair-Sally  Gray  65.. 5/31/41 

136  Scattergood  Meets  B'way(D)  F .Guy   Kibbee-Emma   Dunn   70.  .8/22/41 

132  Scattergood  Pulls  the 

Strings  (D)  F   Guy  Kibbee    65.. 5/23/41 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  8/8/41 

172  Story  of  the  Vatican  (Doe.) ...  March  of  Time  Feature   54.. 7/18/41 

133  Sunny  (MC)F   A.  Neagle-J.  Carroll-R.  Bolger          98.. 5/30/41 

128  They  Met  in  Argent  ina'MDjF.  Eliison-O' Hara-  Ebsen    77. .4/25/41 

134  They  Meet  Again  (D)  F  Jean  Hersholt-Dorothy  Lovett   67.  .6/20/41 

126  Tom.  Dick  and  Harry  (OA... Ginger  Rogers-Geo.  Murphy  86.. 7/4/41  . 


.a5/IO/4l 
.54/5/41 

.  .b4/5/4l 

.57/19/41 
.b3/l/4l 

.57/12/41 
58'I6/4I 
.b3/8/4l 

b7/l9/4l 
.b6/7/4l 
55/31/41 
.b4/5/4l 
56/21/41 

.b8/30/4l 

55/17/41 
.a7/l2/4l 
.58/16/41 
.55/24/41 
.54/26/41 

,b7/5/4l 
.57/19/41 


Current  1941-42 


RKO-RADIO 

Block 
No. 

I  All  That  Money  Can  Buy(D)A  Anne  Shirley-Walter  Huston 
(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (OA  Barbara  Stanwyck-Gary  Cooper  1 1 1 . .  I  /9  42  . 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60..  10/10/41 

I  Citizen  Kane  (D)  A  Orson   Welles- Dorothy  Comingore. ..  120.  .9/5/41  .. 

3  Date  With  the  Falcon(MyC)  F .George  Sanders-Wendy  Barrie   63.  .  I  I1-:  ■*£ 

W-l  Dude  Cowboy  (W)F  Tim   Holt-Marjorie   Reynolds   59. .12/12/41 

Dumbo    (FA)  F  Disney  Cartoon  Feature  (Tech.)....  64. .10/31/41 

1  Father  Takes  a  Wife  (OA  Adolphe  Meniou-Gloria  Swanson....  79. .19/3/41  . 

3  Four  Jacks  and  a  Jill  (CM)F..Anne  Shirley-Ray  Bolger   6fl. .  1/23/42  . 

2  Gay  Falcon  (My) A  George  Sanders- Wendy  Barrie   66..  10/24/41 

1  Lady  Scarface  (D)F  Dennis  O'Keefe-Frances   Neal   66.. 9/26/41  . 

2  Look  Who's  Laughing  (OF. ..Bergen  &   McCarthy   79. .11/21/41 

2  Mexican  Spitfire's  Baby  (OF. .Leon  Errol. lupe  Velez-Zasu  Pitts..  70. .11/28/41 

1  Parachute  Battalion  (D)F  Robert  Preston-Nancy  Kelly   75.. 9/12/41  . 

3  Playmates  (CM)F   K.  Kyser-J.  Barrymore-Lupe  Velez.  96. .12/26/41 

2  Suspicion    (D)A  Cary  Grant-Joan  Fontaine   99. .11/14/41 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn   67. .11/7/41  . 

3  Weekend  for  Three  (C)A  Dennis  O'Keefe-Jane  Wyatt   66. .12/12/41 


8m 
Issue  tf 


106. . 10/17/41  ..b7/l9/4l 


.512/6/41 
..59/6/41 
.  b4  12  41 
. .bl 1/8/41 
. ..b9/6/4l 
.510/4/41 
.  .Ii7/ 19/41 
.  .1)1 1  8/41 
. .b9/20/4l 
. .b7/26/4l 
.59/20/41 
..59/6/41 
..57   19  II 

..in  i  a  41 

. .b9/20/4l 
. .b9/20/4l 
.blO/25/41 


Coming  1941-42 


Bambi    ...   Disney  Cartoon  Feature  

5  Bashful   Bachelor  (CD)  Lum  'n'  Abner  3  20  42 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lows  67.. 2  13/42 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6  10/42 

6  Falcon  Takes  Over  George  Sanders- Allen  Jenkins  5/1/42  . 

Fantasia  (FA)F   Technicolor  Cartoon    85.. 4/3/42  . 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  91.. 2/20/42 

Journey  Into  Fear  Joseph  Cotten-Dolores  del  Rio  

W-2  Land  of  the  Open  Range  (W)F.Tim  Holt-Ray  Whitley   60. .4/10/42 

5  Magnificent  Ambersons  J.   Cotten-Dolores  Costello-T.   Holt  3/13/42 

5  Mayor  of  44th  Street  (G)  George  Murphy-Anne  Shirley  4/10/42 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol   73.. 3/6/42  . 

6  My  Favorite  Spy  ....Kay  Kyser-Ellen  Drew  5/8/42 

3  Obliging  Young  Lady  (Or. ..Joan  Carroll- Edmond  O'Brien   80. .1/30  42 

Powder  Town   Victor  McLaglen-Edmond  O'Brien   5  22  42 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whilley   60.. 2/13/42 

4  Sing  Your  Worries  Away(CM ) .  Bert  Lahr-Buddy  Ebsen-Patsy  ivelly  71.  .2/27/42 

5  Syncopation   (DM)  Adolphe  M en jou- Jackie  Cooper  3/27/42 

W-2  Thundering   Hoofs  (W)F  Tim  Holt-Ray  Whitley   60. .8/10/42 

6  Tuttles  of  Tahiti  (D)  Charles  Laughton-Jon  Hall  4/24/41 

4  Valley  of  the  Sun  (D)  James  Craig-Lucille  Ball   80.  .2  6 '42  . 


. .  In  Prod. 

a  I  1/42 
..bl/10/42 
.bl2/l3/4l 
..al2/6/4l 
.bl 1/16/40 
. .bl/10/42 


REPUBLIC 


Current  1940-41 


16  AngelsWithBrokenWings(CD)  F.Binnie  Barnes-Gilbert  Roland  

45  Back  in  the  Saddle  (MW)F...Gene  Autry-Sniiley  Burnelte  

58  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes... 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Limla  Hayes  

15  Country  Fair  (CM)F  Eddie  Foy,  Jr.-June  Clyde  

77  Desert  Bandit   (W)F  Don  Barry-Lynn  Merrick  

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnelte  

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers   

22  Gay  Vagabond,  The  (CD)F  Ruth   Donnelly-Roscoe  Karns  

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  

55  In  Old  Cheyenne  (W)F  Roy  Rogers-G.  "Gabby"  Hayes  

78  Kansas  Cyclone   (W)F  Don  Barry-Lynn  Merrick  

14  Lady  From  Louisiana  (PD)A..Ona  Munson-John  Wayne  

12  Mr.  District  Attorney  (CD)  F  ..  Dennis  0' Keefe-Peler  Lorre  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

66  Pals  of  the  Pecos  (W)F  Three  Mesquiteers   

23  Poison   Pen   (D) A  Flora   Robson-Rob't  Newton  

3  Puddin'   Head   (OF  Judy  Canova- Francis  Lederer  

25  Rags  to  Riches  (G)  F  Alan  Baxter-Mary  Carlisle  

13  Rookies  on  Parade  (CM)F  Bob  Crosby-Rulh  Terry  

87  Saddlemates   (W)F   Three  Mesquiteers   

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gabby"  Hayes. 

46  Singing  Hill,  The  (MW)F  Gene  Autry-Smiley  Burnette  

2  Sis  Hopkins  (CM)F  Judy  Canova-Bob  Crosby  

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  

76  Two-Gun  Sheriff   (W)F  Don  "Red"  Barry-Lynn  Merrick  

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette  


72. .5/27/41 
73. .3/14/41 
61.. 9/5/41  . 
58. .7/24/41 
74.. 5/5/41  . 
56. .5/24/41 
65. .8  27/4  I 
78.  .  Ill  15  41 
56. .7/10/41 
66. .5/12/41 
88. .8  20/41 
58. .3/28/41 
57. .6/24/41 
83. .4/22/41 
69. .3/26/41 
58. .6/20/41 
56. .4/8/41  . 
66. .6/30/41 
80. .6/25/41 
57.. 7/31/41 
69. .4  17/41 
56. .5/26/41 
56.. 5/7/41  . 
75. .4/26/41 
98. .4/12/41 
65. .7/15/41 
56.  .4/10/41 
64. .8/25/41 


.bl2/l3/4l 
.al2/27/4l 
.  .a  12  6  41 
.  bl  10  42 
. . .  In  Prod. 
. . b 1 1  3  41 

a  12  20  41 
...b9/6/4l 
.  . b I   10  42 

all '29/41 
.bl2/ 13/41 
-a!2/l3/4l 
..bl/10/42 


...56/7/41 
.  .1)3/15/41 
...b9/6/4l 
.58/2/41 
.55/17/41 
. .b5/3l/4l 
-b9/l3/4l 
bill  18  41 
.57/19/41 
.55/24/41 
.b8/l6/4l 
.54/12/41 
.56/28/41 
. .55/3/41 
. .b4/5/4l 
.56/21/41 
.54/26/41 
...57/5/41 
.  .56/28/41 
. .58/9/41 
. .55/3/41 
.56/14/41 
.1)5/10/41 
-.55/3/41 
.54/12/41 
-.58/2/41 
.54/26/41 
.58/30/41 


Current  1941-42 

171  Apache  Kid  (W)F  Don  "Red"  Barry-Lynn  Merrick  

174  Arizona   Terrors    (W)  Don  "Red"   Barry-Lynn  Merrick... 

131  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette  

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massen... 

162  Ganchos  of  Eldorado  (W)F...Tom  Tyler-Bob  Steele  

108  Hurricane  Smith   (D)F  Ray  M iddleton-Jane  Wyatt  

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Ga5by"  Hayes. 

101  Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne  

153  Man  From  Cheyenne  (W)F....Roy  Rogers-George  "Gabby"  Hayes. 

110  Mercy  Island  (D) A  Ray  Middleton-Gloria  Dickson  

173  Missouri    Outlaw    (W)F  Don  Red  Barry.  Lynn  Merrick  

107  Mountain    Moonlight   (OF  Weaver  Bros.  &  Elviry  

112  Mr.  District  Attorney  in 

the  Carter  Case   James   Ellison- Virginia  Gilmore.... 

161  Outlaws  of  Cherokee  Trail(W)  F  Three  Mesquiteers   

133  Pittsburgh  Kid  (  D)  F  Billy  Conn-Jean  Parker  

121  Public   Enemies  (D)  Philip  Terry-Wendy  Barrie   

152  Red  River  Valley  (W)F  Roy   Rogers-Sally  Payne  

109  Sailors  on  Leave  (C)A  William   Lumligan-Shirley  Ross  

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  

113  Tuxedo  Junction   (OF  Weaver  Bros.  &.  Elviry  

163  West  of  Cimarron  (W)  Three  Mesquiteers   


56. 

.9/12/41  . 

. .59/27/41 

56. 

.1/6/42  .. 

. .bl  10.42 

66. 

22  42 

bl  24  42 

56. 

.9/29/41  . 

.  .510/4/41 

70. 

.11  in  4 1 

.51115/41 

56. 

. 10/24/41 

.510/25/41 

69. 

.7/20/41  . 

..57/19/41 

56. 

. 10  17  || 

hill   IK  41 

87. 

. 1/5/42 

. .51/3/42 

60. 

.1/16/42  . 

..51/17/42 

72. 

.  10/  III  41 

hill  11/41 

58 

.11/25  41 

.III  1  22  II 

68. 

.7/12/41  . 

..b7/l9/4l 

68. 

.12  13  41 

.b 12/27/41 

56. 

'I  III  4  1 

..59/20/41 

76. 

.8/29/41  . 

...59/6/41 

66. 

. 10  30  4  1 

. -bl 1/1/41 

63. 

. 12  12  41 

.512/13/41 

71. 

.0  30 '41  . 

.  .1)  10/4/41 

64. 

.  1  1/ 12/41 

.51 1 '15/41 

71. 

.12/4/41  . 

. .512/6/41 

55. 

.12/15/41 

III  2  20  4  1 

Coming  1941-42 


164  Code  of  the  Outlaw  (W)  The  Three  Mesquiteers  

Dusk  on  the  Painted 

Desert  (W)   Gene  Autry-Smiley  Burnette  

Find  Jimmy  Valentine  Dennis  0' Keefe-Gloria  Dickson 

122  Pardon   My  Stripes  Bill  Henry-Sheila  Ryan  

Sleepytime  Gal   Judy  Canova- Ruin  Terry  

154  South  of  Santa  Fe  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes. 

Stagecoach   Express   Don  "Red"  Barry-Lynn  Merrick.. 

114  Tragedy  at  Midnight  John  Howard-Margaret  Lindsay... 

Yokel   Boy   Jean  Davis-Ed.  Foy.  Jr  


.  I  30  42   .  .a  12  27  41 


.1/26/42 
.2  20  42 
.2  2  42  '. 


a  12  20  4  1 
..al/10/42 
.a  I   10  42 


0  12  20  4  1 
.In  Prod- 


20TH  CENT.-FOX 


Current  1940-41 


148  Accent  on  Love  (OF  Geo.   Montgomery-Osa   Massen   61. .7/11/41 

143  Blood  and  Sand  (Tech.)  (D)A  Tyrone  Power-Linda  Darnell   125. .5  30  4 1 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North  59.. 6/13/41 

141  Cowboy  and  the  Blonde(CD)  F .  Mary  Beth  Hughes-G.  Montgomery..  68..5'I6/4I 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis  73.  7/l8'4l 

136  Dead  Men  Tell  (My)  F  Sidney  Toler    61.  .3  '28  '4 1 

144  For  Beauty's  Sake  (CD) A  Ned  Sparks-Marjorie  Rambeau   62  . 6  6 '4 1 

140  GreatAmericanBroadcast(DM)FAIice  Faye-John  Payne-Jack  Oakie..  90. .5  9  41 

142  Great  Commandment  (D)F  John  Beal-Albert  Dekker   80.  .5/23/41 

139  Mail  Train  ( D) F  Alastair  Sim-Gordon  Harker   60.. 4 '25/41 

146  Man  Hunt  (Spy)F  Walter  Pidgeon-Joan  Bennett  100.  .6/20/41 

147  Moon  Over  Miami  (MC)F  Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41 

132  Murder  Among 

Friends   (MyC)F   John  Hubbard-Marjorie  Weaver   67.. 3/14/41 

136  Ride  On  Vaquero   (W)F  Cesar  Romero-Marv  Rath  Hnohes...  64. .4/18/41 

134  Sleepers  West  (D)  F  Lloyd  Nolan-Lynn  Bar!   72.  .4/4/41  . 

137  That  Night  in  Rio  (M)A  Alice  Faye-Don  Ameche  (Tech.)         90.  .4/11/41 

133  Tobacco  Road   (D) A  Tierney-Grapewin-Rambeau   84.  3'7/4l 

145  Very  Young  Lady  (CD)F  Jane  Withers-Nancy   Kelly   79.. 6/27/41 


b6/28/4l 
b5/24/4l 
b7/27/40 
b4/26/4l 
.56/28/41 
.1)3  29'4I 
. .57/5/41 
. .55/3/41 
b4  12  41 
.57/5/41 
.56/14/41 
.56/21/41 

52/22/41 
53/22/41 
53/22/41 
.53/1/41 
52/22/41 
.55/3/41 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


January  24,  1942 


20TH  CENT.-FOX 


Mins 


Rel. 
Date 


Current  1941-42 


Block 
No. 

2  Belle  Starr  (Tech.)  (D) A  Gene  Tierney-Randolph  Scott   87.. 9/12/41 

6  Blue.  White  and  Perfect  (D).. Lloyd  Nolan-Mary  Beth  Hughes   75..  1/6/42  . 

5  Cadet  Girl  (CD)A  Carole  Land  is -Geo.   Montgomery   71..  1 1  28  41 

2  Charlie  Chan  in  Rio  (My)  F. .  .Sidney  Toler-Mary  Beth  Hughes   62.  .9/5/41  . 

I  Charley's  Aunt  (C)F  Jack  Benny-Kay  Francis   81. .8/1/41  . 

5  Confirm  or  Deny  (D) A  Don  Ameche-Joan  Bennett   73..  12/12/41 

I  Dresseo  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes   74. .8/8/41  . 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  67..  1/16/42 

3  Great  Guns  (C)F  Laurel  and  Hardy-Sheila  Ryan   74..  10/ 10/41 

6  How  Green  Was  My  Valley  t  D  )  F  Maureen  0' H ara- Walter  Pidgeon. ..  1 18. .  12/26/41 

4  I  Wake  Up  Screaming  ( My)  F  . Betty  Grable- Victor  Mature   82.  .11/14/41 

(Reviewed  as  "Hot  Spot") 

W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynno  Roberts   58. .9/26/41  . 

3  Man  at  Large  (Spy)F  Marjorie  Weaver- Richard   Dorr   69. .10/3/41 

5  Marry  the  Boss'  Daughter(CD)  F  .  Brenda  Joyce-Bruce  Edwards   60.  .11/28/41 

4  Moon  Over  Her  Shoulder  (C)  A  .  Lynn  Ban-John  Sutton   68..  10/24/41 

5  Perfect  Snob  (CD)F  Lynn   Bari-Cornel  Wilde   61. .12/19/41 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell   60.. 8/22/41 

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne   86  . 1/1/42  . 

W-l  Riders  of  the  Purple  Sage(W)F. George  Montgomery-Mary   Howard..  56.  .10/10/41 


Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright.  Jr.. 

I  Sun  Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle 

4  Swamp  Water  (D)A  Walter  Huston-Walter  Brennan... 

3  Week-end  in  Havana  (D) F. .. .Alice  Faye-John  Payne  (Tech.)... 

3  We  Go  Fast   (C)A  Alan  Curtis-Lynn  Bari  

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett   77.. 8/15/41 

3  Yank  in  the  R.A.F.  (War)  F. .  .Tyrone  Power-Betty  Grable   97.  .10/17/4 


72. 
93. . 
73. 
83. 
88. 
80. 
64. 


/23/42 
11/21/41 
1 1/7/41 
8/29/41 
II  14  41 
9/26/41 
9/19/41 


See 
Issue  of 


.  .b8/23/4l 
.bl2/20/4l 
.1)11  I5/-II 
. .b8/23/4l 
,.b7/26/4l 
.bl 1/ 15/41 
..D7/26/4I 
..bl/10/42 
. .b9/l3/4l 
. .bl 1/1/41 
.blO/18/41 

. .09/13/41 
. .09/13/41 
.bl I / 1 5/4 1 
.1)10/18/41 
.bl 1/22/41 
.  b7/26/4l 
.b 12/20/4 1 
..09/13/41 
..bl/10/42 
.bl 1/22/41 
.blO/25/41 
...b8/2/4l 
.1)10  25/41 
. .09/13/41 
. .b9/!3/4l 
. .b7/26/4l 
. .09/13/41 


UNIVERSAL 


Current  1941-42  (Cont.) 


Coming  1941-42 


Castle  in  the  Desert  (My)  Sidney  Toler-Arleen  Whelan  all/8/41 

Hearses  Don't  Hurry  R.  Cortez-S.  Ryan  

Lone  Star  Ranger  (W)  John  Kimbrough-Sheila  Ryan  a9/l3/4l 

Mad  Martindales  (C)  Jane  Withers- Marjorie  Weaver  al/24/42 

Moontide   J.  Gabin-I.  Lupino-C.  Rains  :  al/3/42 

My  Gal  Sal  (Tech.)  Rita   Hayworth- Victor   Mature  In  Prod. 

Night  Before  the  Divorce  Lynn  Bari-Joseph  Allen,  Jr  In  Prod. 

On  the  Sunny  Side  (D)  Roddy  McDowall-Jane  Darwell  al2/6/4l 

Outlaw,  The   Walter  Huston-Thos.  Mitchell  In  Prod. 

Remarkable  Mr.  Kipps  Michael  Redgrave- Diana  Wynyard  Not  Rev. 

Rings  on  Her  Fingers  Henry  Fonda-Gene  Tierney  al/3/42 

Roxie  Hart  (D)  Ginger  Rogers- Adolphe  Menjou  all/29/41 

Secret  Agent  of  Japan  Lynn  Bari-Preston  Foster  

Song  of  the  Islands  (D)  Jack  Oakie- Betty  Grable  (Tech.)  all/29/41 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer   98  . 1/30/42  ...bl/10/42 

Sundown  Jim  J.  Kimbrough-A.  Whelan  

Tales  of  Manhattan  (D)  Henry  Fonda-Ginger  Rogers  a  1 2  6/4 1 

Ten  Gentlemen  from 

West  Point  J.  Payne-M.  O'Hara  

This  Above  All  Tyrone  Power-Joan   Fontaine  al/3/42 

To  the  Shores  of  Tripoli  M .  O'Hara-J.  Payne  (Tech.)  al2/20/4l 

Whispering  Ghosts  Brenda  Joyce-Milton  Berle. 


7  Young  America  (D)  Jane  Withers- William  Tracy  73. .2/6/42 


UNITED  ARTISTS 


Current 


All  American  Co-Ed  (CM)F. 
Broadway  Limited  (C-D)F. 


.Frances  Langford- Johnny  Downs. 
.Victor  McLaglen-Dennis  O'Keefe. 


4H.  .  111/31  '41 
73.. 6/13/41  . 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff .  1 10. .  12/25/41 

Dudes  Are  Pretty  People  (C) . Marjorie  Woodwnrth- Jimmy  Rogers  12/25/41 

Fiesta   (Tech.)    (CD)  Armida- Antonio  Moreno-Geo.  Givot.  45. .11/28/41 

Great  Dictator,  The  (C)F  Charles  Chaplin-P.  Goddard  126. .3/1/41  .. 

Hayfoot  (C)   William  Tracy-James  Gleason  48..  12/12/41 

International  Lady  (Spy)  A . . . .  Nona  Massey-George  Brent  100.  .9/19/41 

Lydia  (D)F  Merle  Oberon-Alan   Marshall  104.. 9/29/41  . 

Major  Barbara  (CD) A  Wendy  Hiller-Robert  Morley  1 12.. 9/12/41  . 

Miss  Polly  (OF  ZaSu   Pitts-Slim  Summerville   45. .11/14/41 

New  Wine  (MD)F  Nona  Massey-Binnie  Barnes  84. .10/10/41 

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown  43..  10/ 17/41 

Pot  0'  Gold  (C-Mu)F  lames  Stewart- Paulette  Goddard  95.  4/11/41  . 

Shanghai  Gesture  (D)  Gene  Tierney-Victor  Mature  104  1/15/42  .. 

Sundown  (  D )  A   Gene  Tierney-Bruce  Cabot  92.  .10/31/41 

Tanks  a  Million  (OF  Jas.  Gleason-Wm.  Tracy   50.. 9/12/41  . 

That  Hamilton  Woman!  (PD)A.  Vivien  Leigh-Laurence  Olivier  126.  .4/30/41  . 

That  Uncertain  Feeling  (SO  A  .Oberon- Douglas- Meredith    84.  .4/20/41  . 

Three  Cockeyed  Sailors  (OF.. Tommy  Trinder-Claude  Hulbert   76.. 7/4/41  .. 

Topper  Returns  (OF  loan  Blnndell-Carole  Landis  89.. 3/21/41  . 

Twin  Beds  (C)  George  Brent-Joan  Bennett  1/16/42 


.bl/10/42 


llld   111  41 

. .06/14/41 

.bl2/20/4l 
.al2/20/4l 
.b 12/20/4 1 
.blO/19/40 
. . .bl/3/42 
.1)10/18/41 
. .b8/23/4l 
...b5/3/4l 
. .  b 1 1/1/41 
. ..D8/2/4I 
.  .1)9  27  4  I 
...b4/5/4l 
.M2/27/4I 
.1)11118/41 
.  ..b8/9/4l 
.  .b3/22/4l 
. .03/15/41 
. .07/12/41 
. .b3/l5/4l 
.all /29/4I 


Coming 


About  Face   William  Tracy-Joe  Sawyer  In  Prod. 

Brooklyn  Orchid   Marjorie  Woodworth- Wm.  Bendix  al/10/42 

Cubana   Marjorie  Woodworth-George  Givot  In  Prod. 

Heliotrope   Harry   (D)  Brian  Donlevy-Minam  Hopkins  al2/6/4l 

Jungle  Book  (Tech.)  (FA)  Sabu-ler.  Cowan-Rosemary  DeCamp  1/30/42   a8/2/4l 

Ships  With  Wings  (War)  John  Clements- Leslie  Banks  Coming 

To  Be  Or  Not  To  Be  Carole  Lombard-Jack  Benny  2/15/42  ...al/10/42 


UNIVERSAL 


Cui.ent  19^0-41 


5035  Bachelor  Daddy  (OF  Baby  Sandy- Kathryn  Adams   60.  .7/4/41 

5028  Black  Cat  (My) A  Hugh   Herbert-Broderick  Crawford..  70. .5/2/41 

5065  Bury  Me  Not  on  the  Lone 

Prairie  (W)   J.  M.  Brown-Fuzzy  Knight  3/21/41 

5039  Cracked  Nuts  (C)  Una  Merkel-Stuart  Erwin   65. .8/1/41 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine   60.. 8/22/41 

5037  Double  Date  (OF  Peg.  Moran-Ed.  Lowe-Una  Merkel..  58.. 3/14/41 

5011  Flame  of  New  Orleans  (CD)  F .  Dietrich- Roland  Young-Cabot    79.  .4/25/41 

5038  Hello  Sucker  (F) A  Hugh  Herbert-Peggy  Moran  60. .7/11/41 

5029  Hit  the  Road  (D)F  George- MacLane- Dead   End   Kids...  60. .6/27/41 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers 

5033  Horror  Island  (My)F  Peggy  Moran-Dick  Foran   60.. 3/28/4 

5000  In  the  Navy  (CM)F  Abbott  &  Costello-Dick  Powell   86.. 5/30/4 

5043  Lady  From  Cheyenne  (CD) . .  .Leretta  Young-Rob't  Preston  87.. 4/1 1/4 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60.. 6/20/41 

5012  Man  Made  Monster  (D)A  Frank  Albertson-Lon  Chaney,  Jr        62.. 3/28/41 

5016  Man  Who  Lost  Himself  (F) A. Brian  Aherne-Kay  Francis  71.. 3/21/41 

5055  Men  of  the  Timberland  (A)  F .  .Richard  Arlen-Andy  Devine   61.  .6/6/41 

5041  Mr.  Dynamite  (D)A  Lloyd  Nolan-Irene  Hervey   67.. 3/7/41 

5014  Model  Wife  (OA  Joan   Blondell- Dick  Powell  83.. 4/18/41 

5054  Mutiny  in  the  Arctic  (A) F  Richard  Arlen-Andy  Devine   61. .4/18/41 

5056  Raiders  of  the  Desert  ( A)  F ..  .Richard  Arlen-Andy  Devine   60.  .6/18/41 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56.. 7/18/41 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63.. 6/20/41 

5044  This  Woman  Is  Mine  (PD)A.  .Franchot  Tone-Walter  Brennan  92 

50I2A  Tight  Shoes  (OF  Brod  Crawford-Ann  Gwynne  67 

5034  Too  Many  Blondes  (CM)A  Rudy  Vallee-Helen  Parrish  60 


. .b6/28/4l 
..b4/26/4l 

.al2/l4/40 
. .b7/26/4l 
. . .b3/8/4l 
. .b3/l5/4l 
. .b4/26/4l 
...b7/5/4l 
..b6/28/4l 

86.. 8/8/4 1   b8/2/4l 

..b4/5/4l 
.05/31/41 
. .b4/5/4l 
.b7/l9/4l 
.b3/22/4l 
.b3/29/4l 
.b5/3l/4l 
.b3/l5/4l 
.b4/l9/4l 
..b5/3/4l 
.b7/l2/4l 
.b8/l6/4l 
.b6/28/4l 
.8/22/41  ...b8/23/4l 
.6/13/41  ...b6/l4/4l 
.5/23/41  ...a5/24/4l 


Current  1941-42 

6007  Appointment  for  Love  (D)  Chas.  Boyer-Margaret  Sullavan   89  . 10/31/41 

6063  Arizona  Cyclone  (W)  Johnny   Mack  Brown   57. .11/14/41 

6013  Badlands  of  Dakota  (W)F  Crawford-Herbert-Devine    73..9<5/4l  . 

B035  Burma  Convoy  (A) A  Charles  Bickford-Evelyn  Ankers   59..  18/17/41 

6037  Don't  Get  Personal  (C)  H.    Herbert-A.    Gwynne   60 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60 

6045  Girl  Must  Live  (OA  Margaret  Lockwood   69 

6046  Hellzapoppin   Olsen  and  Johnson-Martha  Raye   84 

6005  It  Started  With  Eve  (CD)  F . . .  Deanna  Durbin-Charles  Laughton...  90.  .9/26/41 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat  Pendleton   62..  1/9/42 

R05I  Kid  From  Kansas  (A)F  Dick  Foran-Leo  Carrillo   60.. 9/19/41 

6001  Keep  'Em  Flvina  (OF  Abhntt  «,   Costello-Carol  Bruce   80. .11/28/41 


.blO'25/41 
..a7/l2/4l 
. .  b8'30/4l 
. . b  10/4/41 

1/2/42   bl/3/42 

10/24/41  .b  1 0/ 18/4 1 
.blO/ll/41 
.bl2/20/4l 
.  .blO'4/41 
. .  b  I  / 1 7/42 
..b9/20/4l 
.bl 1/22/41 


.9/19/41 
.  12/26/41 


6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight. 

htM)2  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight. 

6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs  

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran  

6025  Moonlight  in  Hawaii  (CM)  F .  .Johnny  Downs-Jane  Frazee  

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.  Fields-Gloria  Jean  

6014  Paris  Calling   (D)  A  Elisabeth  Bergner- Randolph  Scott. . 

North  to  the  Klondike  CA)F     .  Broa  Crawford-Lon  Chaney,  Jr  

6044  Quiet  Wedding   Margaret  Lockwood   

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel 

>i030  Sing  Another  Chorus  (MC)  F  ..  Johnny  Downs-Jane  Frazee  


6033  Swing  It,  Soldier  (M)  Frances  Langford- Ken  Murray  

6004  Unfinished  Business  (CD)  A. ..  Irene  Dunne-Robt.  Montgomery  

6015  Wolf  Man   (H) A  C.  Rains-D.  Foran-L.  Chaney.  Jr.. 


Kel. 

See 

Mins.  Date 

Issue  of 

61 . 

.9/5/41 

. .09/20/41 

58 . 

11/21/41 

.1)10/  1 1/41 

60 . 

. 12/19/41 

.bl2/l3/4l 

62 . 

. 10/3/41 

. .  b 10/4/4 1 

60 . 

. 1 1/2 1 /4I 

.ulu  11/41 

71  . 

. 10/10/41 

.1)10  '1  1/41 

93. 

.1/16/42 

. .bl2/6/4l 

58. 

.1/23/42 

. .bl/24/42 ' 

63. 

.11/21/41 

. . .bl/3/42 

62. 

. 12/5/41 

. .b 12/6/41 

64. 

.9/19/41 

..b9/l3/4l 

75. 

. 10/17/41 

.b 10/25/41 

66. 

.11/7/41 

. .bl 1/1/41 

94. 

.9/12/41 

..b8/30/4l 

70. 

.12/12/41 

. b 12/ 1 3/4  f 

Coming  1941-42 


Almost  Married  (C). 


.all/29/41 
.  .al/10/42 
.alO/25/41 

..bl/10/42 


 Jane  Frazee-Robert  Paige  a  1 2/ 13/41 

(Former  title  "Temporary  Bride") 

6031  Bombay  Clipper  (D)  F  William  Gargan-lrene  Hervey   64  . 2/6/42   b I / 1 7/42 

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  al/10/42 

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day         57.. 4/3/42   a9/l3/4l 

(Former  title  "Vigilantes") 

'Frisco  Lil   (D)  Irene  Hervey- Kent  Taylor  3/13/42 

Ghost  of  Frankenstein  Sir  C.  Hardwicke-L.  Chaney,  Jr  3/6/42 

Juke  Box  Jenny  (C)  Harriet  Hilliard-Ken  Murray  61.. 3/27/42 

(Former  title  "Fifty  Million  Nickels") 

Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd   60.. 2/27/42 

Mississippi    Gambler   (D)  Kent  Tavlor- Frances  Langford  al2/li/4i 

Mystery  of  Marie  Roget  Patric  Knowles-Maria  Montez  al/10/42 

tide  'Em  Cowboy  (C)  Abbott  &  Costello-Dick  Foran  2/20/42   a8/2/4i 

Road  Agent  ( D)  A  Leo  Carillo-Andy  Devine-D.  Foran.  60.  .2/6/42   1)12/6/41 

Saboteur  (Spy)   Robert  Cummings-Priscilla  Lane  3/20/42  ...al/24/42 

Sheltered  Lady   Irene   Dunne-Patric  Knowles  

Spoilers   Marlene  Dietrich-Randolph  Scott  

6064  Stage  Coach  Buckaroo  (W)  J.  Mack  Brown-Fuzzy  Knight   59.. 2/13/42  ...a9/l3/4l 

(Former  title  "Ghost  Town  Buckaroo") 

Strange  Case  of  Dr.  Rx  Lionel  Atwill-Patric  Knowles  alO/25/41 

(Former  title  "Dr.  Rx") 

There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown  a  1 074/4 1 

(Former  title  "Man  Or  Mouse") 

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  al/10/42 

Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert   61. 1/30/42  ...bl/17/42 

What's  Cookin'  Soldier  Andrews  Sisters- Gloria  Jean  2/20/42   

You're  Telling  Me  Hugh  Herbert-Robert  Paige  In  Prod. 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours  (SO  F  ..  .Merle  Oberon- Dennis   Morgan   88.  .5/10/41 

557  Bad  Men  of  Missouri  ( D)  A  ...  Dennis  Morgan-Wayne  Morris   74.  .7/26/41 

507  Bride  Came  C.O.D.  (OA  Bette  Davis-James  Cagney  91.. 7/12/41 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor   50.. 7/19/41 

533  Dive  Bomber  (Tech.)  (D)F...Errol  Flynn-Fred  MacMurray  132.. 8/30/41 


.  .1)5/10/41 
..07/19/41 
..06/28/41 
,..07/19/41 
. -bS/16/41 


509  Footsteps  in  the  Dark(MyC)  A  .Errol  Flynn-Brenda  Marshall   96.  .3/8/41   D3/I/4I 


504  Great  Lie  (D)F  Bette  Davit-Geo.  Brent  107.. 4/12/41 

524  Here  Comes  Happiness  (D)  F.  .Mildred  Coles-Richard  Ainley  57.  .3/15/41 

565  Highway  West  (G) A  Brenda  Marshall-Olympe  Bradna         63.. 8/23/41 

517  Kisses  for  Breakfast  (F)A  Dennis  Morjan-Jane  Wyatt  82.. 7/5/41  . 

568  Knockout  (D)   Arthur  Kennedy-Olymne  Bradna         73.. 3/29/41 

505  Manpower  (D)A   Marlene  Dietrich-George  Raft  105.. 8/9/41  . 

500  Meet  John  Doe  (D)F  Gary  Cooper- Barbara  Stanwyck  123. .4/28/41 

508  Million  Dollar  Baby  (CD)  F . .  .Priscilla  Lane-Ronald  Reagan  102.  .5/31/41 

523  Nurse's  Secret  (My)F  Lee  Patrick-Regis  Toomey   65. .5/24/41 

555  Out  of  the  Fog  (D)  A  Ida  Lupino-John  Garfield  85.  .6/14/41 

524  Passage  From  Hongkong  ( My)  F  .  Keith  Douglas-Lucile  Fairbanks  61.  .6/21/41 

501  Sea  Wolf  (D) A  Robinson-Garfield-Lupino   100.. 3/22/41 

573  Shadows  on  the  Stairs  ( My)  F  .Maris  Wrixon-Wm.   Lundigan   63.. 3/1/41  . 

564  Shining  Victory  (D)A  G.  Fitzgerald-Jas.  Stephenson   83. .6/7/41  . 

522  Shot  in  the  Dark  (My)  F  Ricardo  Cortez-Wm.  Lundigan   57.  .4/5/41  . 

563  Singapore  Woman   (D)A  Brenda  Marshall-David  Bruce  64.. 5/17/41 

567  Strange  Alibi   (G)  F  Arthur  Kennedy-Joan  Perry  63.  .4/19/41 

516  Thieves  Fall  Out  (OA  Eddie  Albert-Joan  Leslie  72. .5/3/41  . 

574  Three  Sons  O'Guns  (CD) A  Wayne  Morris-Arthur  Kennedy  65.. 8/2/41  . 

558  Underground  (D)   Jeffrey  Lynn-Karen  Verne   95.  .6/28/41 

560  Wagons  Roll  at  Night  (D)  Humphrey  Bogart-Sylvia  Sidney         84.  .4/26/41 


.04/5/41 
...b3/8/4l 
. .07/26/41 
...D7/5/4I 
. .D3/29/4I 
..07/ 12/41 
..03/15/41 
..b5/24/4l 
..05/10/41 
..06/14/41 
...b6/7/4l 
. ,b3/29/4l 
.  .b5/l7/4l 
. .05/24/41 
.  b3/29/4l 
..05/10/41 
.  .1)4/12/41 
. .04/19/41 
. .07/19/41 
. .06/14/41 
. .D4/26/4I 


Current  1941-42 


116  All  Through  the  Night  ( D)  F  .  .  Humphrey  Bogart-Judith  Anderson. .  107. .  1/10/42 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88..  11/15/41 

111  Body  Disappears  (C)F  Jeffrey  Lynn-Jane  Wyman   71. .12/6/41 

106  International  Squadron  (D)F. .James  Stephenson- Ronald  Reagan...  87. .10/11/41 
105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn          76..  10/4/41 

107  Maltese  Falcon  ( My)  A  Mary  Astor-Humphrey  Bogart  100. .  10/18/41 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Wooll«y  1 12..  1/24/42  ..bl2/27/4 

103  Navy   Blues   (OF  A.  Sheridan-J.  Oakie-M.  Raye  108.. 9/13/41  ...D8/I6/4 

104  Nine  Lives  Are  Not  Enough 

(My)  F   Ronald  Reagan-James  Gleason   63.  .9/27/41 

108  One  Foot  in  Heaven  (B)F  Frederic  March-Martha  Scott  108.  II  l'4l 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie   134.  .9/27/41 

102  Smiling  Ghost  (HO A  Wayne  Morris-Brenda  Marshall  71.. 9/6/41 

112  Steel  Against  the  Sky  (D)  F ...  Richard  Whorf-Lloyd  Nolan   68 

109  Target  For  Tonight  (DocD)  F .  .Royal  Air  Force  48 

1 14  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland  140 

You're  in  the  Army  Now  (C)  F.Jimmy  Durante-Phil  Silvers  79 


12/13/41 
1/8/41 


.bl2/6/4l 
.bll/l/41 
.012/6/41 
.08/16/41 
..D9/6/4I 
blO/4/41 


..b9/6/4l 
.1)10/4/41 
.07/ 12/41 
1)8/16/41 

.b 12/6/41 
1)10/18/41 


1 13 


.1/1 '42  . 
. 12/25/41 


hit  '22/41 
,hl2/6/4l 


Coming  1941-42 


Always  in  My  Heart  (D)  Kav  Francis- Walter  Huston  all/29/41 

Arsenic  and  Old  Lace   Cary   Grant-Priscilla   Lane  al/3/42 

122  Captain  of  the  Clouds  (D)F.J.  Cagney-Dennis  Morgan  (Tech.) ..  1 13.  .2/2 1/42  ...bl/24/42 

121  Dangerously  They  Live  (Spy). John  Garfielil-Raymond  Massey   78.  . 2/14/42  .  .b  12/27/41 

Escape  from  Crime  H.  Bogart-lrene  Manning  

Gay  Sisters   Barbara  Stanwyck-George  Brent  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  all/29/41 

Juke   Girl   (D)  Ann  Sheridan-Ronald  Reagan  all/8/41 

Kings  Row  (D)  Ann  Sheridan- Ronald  Reagan  127  b  12/27/4 1 

Larceny,   Inc.   (G)  Edward  G.  Robinson-Jane  Wyman  al/24/42 

Male  Animal  Olivia  de  Havilland- Henry  Fonda  alO/4/41 

Prime  Minister  (B)F  John  Gielgud-Diana  Wynyard  94  b9/l3/4l 

Shadow  of  Their  Wings  Ann  Sheridan-Ronald  Reagan  

119  Sons  of  the  Sea  Michael  Redgrave-Valerie  Hobson...  91.. 2/7/42  .  .  . b  12/27/4 1 

118  Wild  Bill  Hickok  Rides  (A) ..  Constance  Bennett-Bruce  Cabot          83..  1/31/42  ..bl2/27/4l 

Yankee  Doodle  Dandy  James  Cagney-Joan  Leslie  In  Prod. 


MISCELLANEOUS 


Eternal  Gift  (Rel.)  Catholic  Mass   100 

40.000  Horsemen  (War)A  Grant  Taylor-Betty  Bryant   85 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye    75-. 

King  of  the  White 

Elephants  (PD)F   Siamese  cast    66. 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sara  Seegar  68. 

No  Greater  Sin  (D)A  Leon  Ames-Luana  Walters   85 


.  Lamont 
.Goodwill 

.  Hoffberg 


.  .Nut  Rev 
...D8/2/4I 

.  b  I  f  / 15  '41 


Prldl   D4/5/4I 

.Alliance  .  b8/10/4l 
.University  .b6/2'/4l 


Key:  Letters  and  combinations  of  them  symbolize  type  of  picture. 
(A)  Action:  (B)  Biographical:  (C)  Comedy;  (D)  Drama:  (Doc)  Docu- 
mentary: (F)  Farce:  (Fa)  Fantasy;  (G)  Gangster;  (FI)  Horror:  (M) 
Musical;  (My)  Mystery:  (O)  Operetta:  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Dale  of  Issue  Indicates  Advance  Dope; — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


[  January  24,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


COLUMBIA  1940-41 


Comment  Running 
Time 

ALL  STAR  COMEDIES  (18) 

2432  Black  Eyes  and  Blues  Fair    l6'/2. 

2425  Blondes  and  Blunders  Silly    16  . 

2424  Bundle  of  Bliss   17  . 

2423  Cold  Turkey    18  . 

2436  French  Fried  Patootie   18  . 

2428  Fresh  As  a  Freshman. ...  Fair    16 

2431  Glove   Affair    l6'/2. 

2426  His  Ex  Marks  the  Spot.. Funny    18  . 

2438  Host  to  a  Ghost  Fair    17  . 

2437  Love  at  First  Fright   18  . 

2421  Pleased  to  Mitt  You   18  . 

2434  Ready,  Willing  But 

Unahle    l6!/2. 

2433  Ring  and  the  Belle  Fair    17  . 

242!l  So  You  Won't  Squawk   16  . 

2422  Snook  Sneaks   Fairly  Amusing  18 

2427  Watchman  Takes  a  Wife. Fairly   Amusing  16 

2435  Yankee  Doodle  Andy   16  . 

2430  Yumiiin'  Yiminy    16 

CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10  . 

2975  Fealhers   Very  Good    9  . 

2979  Fighter  Pilot   Timely    II  . 

2972  Floating  Elephants   Timely  and  Good  8 

2971  Hohhy  Lebhy   Excellent    12  . 

297G  Movie  Magic   Fascinating    ...  9 

2973  Nice  Work.  If  You  Call 

Do  It   Fair    10  . 

2977  This  Is  England  Timely    10  . 

2974  Unusual  Crafts   Interesting    9 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7  . 

2510  Cuckoo  I.  Q  Fair    7  . 

2505  Helping  Paw   Amusing    7 

25(l»  Land  of  Fun   7  . 

2503  Mail  Hatter    7  . 

2.1112  Mr.  Elephant  Goes  to  Town   8  . 

2501  T.ingled  Television   Good    7'/2. 

2509  Tom  Thumb's  Brother  Cute    7 

25llli  Way  of  All  Pests   7  . 

2504  Wise  Owl   Fairly  Good  ...  7  . 

COLUMBIA  TOURS  (10) 

2556  Beautiful    Britisli   Columbia   10 

  10  . 


Reviewed 
Issue  Of 


4/19/41 
11/30/40 
Not  Rev. 
10/12/40 
Not  Rev. 

4/  5/41 
Not  Rev. 

I/II/4I 

8/  9/41 
Not  Rev. 
Not  Rev. 

Not  Rev. 

5/24/41 
Not  Rev. 
10/12/40 

1/25/41 
Not  Rev. 
Not  Rev. 


5/24/41 
3/  1/41 
6/28/41 
10/12/40 
9/21/40 
3/29/41 

11/23/40 
.  4/  5/41 
.  1/25/41 


.Not  Rev. 
.  8/  9/41 
,  2/  1/41 
.Not  Rev. 
.Not  Rev. 
Not  Rev. 
.10/12/40 
.  6/28/41 
.Not  Rev. 
.11/30/40 


.Not  Rev. 
.Not  Rev. 

.  3/15/41 
.Not  Rev. 

.11/23/40 
.Not  Rev. 

.  4/19/41 
.11/23/40 
.11/30/40 
.  3/29/41 


25110  Beautiful  Ontario 

2557  From  Singapore  to 

Hongkong   Timely    10 

2551  Historic  Virginia    II 

2554  Islands  of  the  West 

Indies   Satisfactory    ...  10 

2553  Old  and  New  Arizona   10 

255!)  San  Francisco — 

Metropolis  of  the  West. Average    10 

2552  Savoy  in  the  Alps  Poor  Timing  ..  II 

2555  Sojourn  ill  Havana  Interesting   ....  9 

2558  Western  Wonderland   Excellent    10 

COMMUNITY  SINGS  (10) 

2655  Fun  Willi  Songs  Fair    10 

2654  Gay  Tunes    10 

2651  Jolly  Tunes    O 

2653  Melodies  That  Linger   10 

2657  Peppy  Songs    10 

2658  "Pcrlidia"  Baker    10 

2652  Popular  Love  Songs  Depends    9 

2656  Songs  Willi   Harmony   10 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6 

2751  Farmer  Tom  Thumb  Good    6 

2756  Kilty  Gets  the  Bird  Good    7 

2755  It  Hapuened  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor    6 

2753  Paunch  and  Judy  Average    6 

2758  Playing  Ihe  Pied  Piper.. Poor    6 

2754  Streamlined  Donkey  Cute    6 

HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade   9'/2 . .  Not  Rev. 

2605  So  You  Think  You  Know 

Music   Good    10 

2601  Take  It  Or  Leave  II  (I)..  Funny    I IV: 

26(12  lake  It  or  Leave  It  (2)  .Entertaining    ..  II 

2603  Take  It  Or  Leavo  II  (3)   II 

2606  Take  It  Or  Leave  It  (4).. Very  Good    II 

NEW  YORK  PARADE  (C) 

2952  Abroad  at  Home  Interesting    10 

2951  Magic  City   Well  Done    10 

PHANTASIES  CARTOONS  (8) 

2707  Crystal   Gazer    6 

2702  Happy  Holidays    6 

27113  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

270G  Wallflower    6 


.  3/15/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.11/23/40 
.Not  Rev. 


.  8/  9/41 
.  6/28/41 
.  6/28/41 
.Not  Rev. 
.11/23/40 
.  1/25/41 
.  8/30/41 
.  3/22/41 


4/19/41 
11/30/40 

2/  1/41 
Not  Rev. 

5/31/41 


4/26/41 
1/25/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  9/13/41 
.10/12/40 
.  Not  Rev. 
.Not  Rev. 


SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken  Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good  ....  10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken   Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken   Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)  Fair    10 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical    16 

2404  Boohs  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

240B  Dutiful   But   Dumb   l6'/2 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Hell  Again. .  .Satiric  Slapstick  18 

2402  No  Census.   No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 

WASHINGTON  PARADE  (6) 

2901  The  Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  U.  S.  Military  Academy   10 

2903  U.  S   Naval  Academy  Splendid    10 


.11/30/40 
.11/23/40 
.Not  Rev. 
.Not  Rev. 
.  2/  1/41 
.  3/22/41 
.  Not  Rev. 
.Not  Rev. 
.  8/30/41 

.  5/24/41 
.Not  Rev. 
.11/30/40 
.Not  Rev. 
.  8/31/40 
.  6/28/41 
.Not  Rev. 
.  3/22/41 


.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


COLUMBIA  1940-41  (Cont.) 

Comment  Running  Reviewed 

Time     Issue  Of 

WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good  ....    9    ..  1/25/41 

2808  Aouaplay   Very  Good   ....    9    ..  6/28/41 

2807  Diving  Thrills   Very  Good  ....    9    ..  5/31/41 

2802  Hunting  Wild  Deer  Fair    9  ..11/30/40 

2804  Ice  Capers   Very  Good    10    ..3/  8/41 

2806  Jungle  Archer   Very  Good    II    ..  4/26/41 

2801  Master  of  Cue   ...Billiard    Fans..  10  ..10/12/40 

2805  Splits,  Spares  and  Strikes. For  Bowlers         10    ..  3/  8/41 


1941-42 

ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15  ..Not  Rev. 

3423  General  Nuisance    18  ..Not  Rev. 

3422  Half  Shot  at  Sunrise  Slapstick    16  ..10/4/41 

3420  Lovable   Trouble    18  ..Not  Rev. 

3421  Love  IP  Gloom  Good   21  ..8/  9/41 

3426  She's  Oil  Mine  Slapstick    18  ..12/13/41 

3427  Sweet  Spirits  of  Nighter.Poor    18  ..  1/24/42 

CINESCOPES  (8) 

3971  Exploring  Space  Interesting    9  ..  8/30/41 

3972  From  Nuts  to  Soup  Poor    9  ..10/  4/41 

3975  Strange  Facts   Interesting    9  ..12/13/41 

3974  Women   in    Photography.  For  Women   ...  10  ..11/22/41 

3973  World  of  Sound  Absorbing    ....    9  ..11/  1/41 

COLOR  RHAPSODIES  (16)  Tech. 

3504  A   Hollywood   Detour   ..Not  Rev. 

3502  Fox  and  the  Grapes  Very  Good    7  ..12/  6/41 

3503  Red  Riding  Hood  Rides 

Again   Clever    7  ..  1/17/42 

3505  Wacky   Wigwams    ..Not  Rev. 

3501  Who's  Zoo  in  Hollywood   7  ..Not  Rev. 

COMMUNITY  SING  (10) 

3653  College  Songs   

3652  Current  Hits   As  Usual  . 


MGM  1940-41  (Cont. 


3651  Patriotic    Songs  Patriotic 

3654  Popular  Songs   


FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery  

3752  The  Tangled  Angler  

3753  L  ruler  the  Shedding  Chestnut  Tree  

GLOVE  SLINGERS  (4) 


3409  Mitt  Me  Tonight  Fair   

INTERNATIONAL  FORUM  (6) 

3451  Dorothy  Thompson   Timely   

3452  Will  England  Be 

Invaded?   Very  Good   

3453  Will  Democracy  Survive?. Timely   


PANORAMICS  (12) 

3901  City  Within  a  City  Commercial   

3902  Gallup  Pell   Interesting   

3903  New  York's  Finest  Very  Good   

PHANTASIES  CARTOONS  (8) 


3702  Dog    Meets  Dog  

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.  I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Very  Good 

3601  So  You  Think  You  Know 

Music   Good   


lO'/i. 

.Not  Rev. 

9  . 

.10/  4/41 

9  . 

.Not  Rev. 

9  . 

.  8/30/41 

10  . 

.Not  Rev. 

7  . 

.Net  Rev. 

.Not  Rev. 

.Not  Rev. 

18  . 

.Not  Rev. 

16  . 

.  1  1/22/41 

18  . 

.  3/  1/41 

16  . 

.  8/  9/41 

18 

.10/18/41 

10  . 

.  9/13/41 

10 

.11/  1/41 

10  . 

.  1/17/42 

7 

.11/15/41 

.Not  Rev. 

im 

.  9/13/41 

10 

.12/13/41 

10  . 

.  8/30/41 

SCREEN  SNAPSHOTS  (10) 

3851  No.  I  (Ktn  Murray)   Good    10 

3852  No.  2  (Ken  Murray)    10 

3853  No.  3  (John    Huhbard) . .  .Very  Good    10 

3854  No.  4  (Billy  Gilbert)  Good    10 

3855  No.  5   

STOOGE  COMEDIES  (8) 

3401  An  Ache  in  Every  Stake. .Slapstick    18 

3402  In  the  Sweet  Pie  anil  Pie.  Silly    18 

3404  Loco  Boys  Make  Good  

3403  Some  More  of  Samoa  Silly    18 

THIS  CHANGING  WORLD  (6) 

3981  Broken  Treaties   ..Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour   Fair   

3552  Buenos  Aires  Today  Good  

3551  Journey  in  Tunisia  Dated 


...  10 

...  10 

...  10 

WORLD  OF  SPORT  (12) 

3803  Jungle  Fishing   Excellent    10 

3804  Polo    Champions   Excellent    10 

3805  Rack  'Em  Up  Good    10 

3802  Show  Dogs   Excellent    10 

3801  Tee  Up  (Patty  Berg)  For  Golfers  ...  10 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 

W-243  Abul  the  But-Bul  Ameer. Excellent    8 

W-249  Alley  Cat   Excellent    8 

W-253  Flying  Bear   Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Weed  Fair    8 

W-251  Little  Caesario   Very  Good    8 

W-245  Little  Mole   Very  Good    9 

W-241  Lonesome  Stranger   Excellent    9 

W-250  Midnight  Snack   Cute    9 

W-242  Mrs.  Ladybug   Excellent    8 

W-252  Officer  Pooch   Amusing    8 

W-244  Prospecting  Bear   Funny    9 

W-247  Rookie  Bear   Funny    8 


.10/  4/41 
.Not  Rev. 

.11,22/41 
.  12/13/41 
.  Not  Rev. 


.  9/13/41 
.11/  1/41 
.Not  Rev. 
.  1/17/42 


.  9/13/41 
.12/13/41 


.  1 1/22/41 
.10/  4/41 
.  8/30/41 


.11/15/41 
12/  6/41 
,  1/17/42 
,  9/20/41 
8/30/41 


..  4/  5/41 
..  8/  2/41 
..  1 1  '22/41 
.  .Not  Rev. 
..  6/28/41 
..  9/29/41 
..  5/17/41 
..12/  7/40 
..  8/16/41 
..  1/  4/41 
..  9/27/41 
..  4/  5/41 
..  6/14/41 


Comment 

Running 

Reviewed 

Time 

Issue  Of 

CRIME 

DOESN'T  PAY 

(6) 

P-205 

Coffins  on  Wheels. 

 Excellent  . 

17 

.  6/14/41 

P-201 

Eyes  of  the  Navy . . 

 Excellent  . 

20 

.10/19/40 

P-204 

Forbidden  Passage 

 Tops   

21 

.  3/  1/41 

P-203 

Respect  the  Law. . 

....  20 

.  2/  1/41 

P-206 

Sucker  List   

 Excellent 

.  20 

. 10/25/41 

P-202 

You  the  Pennle  .  . 

 Excellent  . 

21  . 

.  1/  4/41 

MINIATURES  (10) 

Battle.  The   Interesting    II 

Ghost  Treasure   Interesting    10 

Great  Meddler   Very  Good    II 

Happiest  Man  on  Earth ..  Unusual    II 

Mao  Who  Changed  the 

World   Excellent    II 

Memories  of  Europe  Excellent    8 

More  About  Nostradamus. Timely    II 

Rodeo  Dough   Very  Good  ....  10 

Triumph  Without  Drums. Excellent    10 

Viva  Mexico   Interesting    ....  10 

OUR  GANG  (9) 


.  6/28/41 
.  8/16/41 
.  1/  4/41 
.  2/  1/41 

.  8/  2/41 
.  6/28/41 
.  2/22/41 
.12/  7/40 
.11/  1/41 
. 1 1/22/41 


298  1-2-3  Go 


Very  Good 

9 

. .  4/  5/41 

Good  Fun  . . . 

9 

. .  2/  1/41 

Standard   

10 

..11/  9/40 

Good   

1 1 

. .  9/  7/40 

Good  Gang  .. 

..  II 

..12/  7/40 

10 

. .  5/17/41 

II 

..  8/  2/41 

II 

..11/  9/40 

Poor   

II 

. .  4/  5/41 

PASSING   PARADE  (9) 

K-281  American  Spoken  Here.  .Excellent    II 

K -289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  Ihe  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. .  .Instructive    II 

K-287  Your  Last  Act  Excellent    II 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-2II 

T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory    ...  10 

Cuban  Rhythm   Excellent    9 

Flicker  Memories   Funny    10 

Football  Thrills  of  1940.. For  Grid  Fans.  10 

Lions  on  (lie  Loose  Good    9 

Memory  Tricks   Amusing    9 

Penny  to  Ihe  Rescue  Excellent    10 

Quicker'n  a  Wink  Excellent    9 

Quiz  Biz   Entertaining  ...  9 

Sea  lor  Yourself  Holds  Inlorest..  10 

Water  Bugs   Very  Good    10 

Wedding  Bills   Very  Good    10 


.12/  7/40 
.  9/27/41 

.  4/  5/41 

.  9/27/41 

.  5/10/41 

.  6/28/41 

.  2/22/41 

.  6/14/41 

.  8/  2/41 


..  5/17/41 
..  6/28/41 
..11/  1/41 
..  9/27/41 
..  6/14/41 
..  4/  5/41 
..  2/  1/41 
..11/  9/40 
..  2/22/41 
..1/  4/41 
..  8/16/41 
..12/  7/40 


FITZPATRICK  TRAVELTALKS  (12)  (Tech.) 
Alluring  Alaska   Usual 


Beautiful  Bali   As  Usual    9 

Capital  City   Fair    9 

Cavalcade  of 

San  Francisco   Too  Late    9 

Glimpses  of  Kentucky. . .Good    8 

Glimpses  of  Washington 

State   Usual    9 

Haiti.  Land  of  Dark 

Majesty   Good    0 

Mediterranean  Ports  of 

Call   Out-dated    9 

Old  New  Mexico  Fair    9 

Old  New  Orleans  As  Usual    9 

Red  Men  on  Parade  Fair    9 

Ynseniile  the  Magnificent .  Colorful    8 

SPECIAL  RELEASE 

War  Clouds  in  the  Pacific. Timely  and 

Revealing    ...  21 


1941-42 

CARTOONS   (16)  (Tech.) 

W-341  Night  Before  Xmas  For  Xmas    9 

W-342  The  Field  Mouse  

MINIATURES  (10) 
M-331  Changed   Identity   Excellent  . 


..  4/  5/41 
..12/  7/40 
. .  9/  7/40 

. .  9/28/49 
. .  5/10/41 

. .  8/16/41 

. .  6/28/41 

..  2/  1/41 
..11/  9/40 
..  1/  4/41 
..  3/  1/41 
. .  6/14/41 


.  12/20/41 
.Net  Rev. 


10  .11/22/41 

OUR  GANG  (III) 

C-392  Come  Back  Miss  Pipps.  .Amusing    10  • -J  1/29/41 

C-391  Helping  Hands   Very  Good    10  ■■  ■9/25/41 

C-393  Wedding  Worries   Funny    II  ..12/20/4" 

PASSING   PARADE  (10) 

K-381  Strange  Testament   Unusual    II  ..12/20/41 

K-382  We  Do  It  Because   10  ..Not  Rev 

PETE  SMITH  SPECIALTIES  (14) 

C-361  Army  Champiops   Excellent    10  •■'■/  ■/<■ 

C-362  Fancy  Answers   Excellent    9  ..11/29/41 

C-363  How  to  Hold  Your  _ 

Husband— Back   Excellent    10  ..12/20/41 

TRAVELTALKS  (12)  (Tech.) 
T-313  Georgetown,  Pride  of  ..,„„,., 

Penang   Very  Good    10  ..11/29/41 

T-3II  Glimpses  of  Florida  Interesting   ....  10  .  9/27/41 

T-312  Inside  Passage   Good    10  . .  '0/25/41 

T-314  Scenic  Grandeur   Good    9  ..12/20/41 

T-315  Historic  Maryland   Not  Rev. 

T-316  West  Point  on  the  Hudson  Not  Rev. 

TWO   REEL  SPECIALS  (6) 

A-301  Tell  Tale  Heart..  A  Masterpiece. .  20  ..11/15/41 

A-302  Main  Street  on  the  March!   ..Not  Rev. 

PARAMOUNT  1940-41 

ANIMATED   ANTICS  (10) 

Ml)  4  Bring  Himself  Back 

Alive   Good    7  ..12/21/40 

HO-II  Cony  Cat   Fair    7  ..7/19/41 

HO- 1  Dandy  Lion   Poor    7  ..10/  5/40 

HO-3  Mommy  Loves  Poppy  Average    7  ..11/23/40 

HO-2  Sneak.  Snoop  and  Snitch. Fair    7  ..11/23/40 

HO-7  Speaking  of  Animals  Excellent    9  ..  3/15/41 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


January  24,  1942 


PARAMOUNT  1940-41  (Cont. 

Comment  Running 
Tim* 

HO-8  Triple  Trouble   Juit  Fair    7  . 

HO-6  Twinkletoes  Gets  the  Bird   7  . 

HO- 13  Twinkletoes  in  Hot  Stuff   7  . 

HO- 10  Twinkletoes.  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-5  Wild  Oysters   Unusual    7  . 

H0-I2  Wizard  of  Arts   7  . 

HO-9  Zero,  the  Hound  So-So    7 

COLOR  CLASSIC 

CO- 1  Vitamin  Hay    7  . 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MO-4  Delhi   Good    II  . 

MO-5  Indian  Durbar   Gorgeous    10 

MO-6  The  Jungle   Excellent    10 

MO- 1  River  Thames — Yesterday. Beautiful    10 

MO-2  Sacred  Ganges   Dull    10 

MO-3  Village  in  India  Fair    10 

GABBY  CARTOONS  (8)  (Teen.) 

G0-3  All's  Well   Silly    7 

00-2  Constable   Satisfactory   ...  7 

GO-6  Fire  Cheese  Average    7 

SO -7  Gabby  Goes  Fishing  Fair    7 

GO-U  li  s  a  Han- Hail- Happy 

Day   Poor    7 

GO- 1  King  for  a  Day  Fair    7 

60-5  Swing  Cleaning   Fair    7 

GO-4  Two  for  the  Zoo  Good    7 

HEADLINERS  (8) 

AO-5  Bob  Chester  &  Orch  Average    10 

AO  4  Gene  Krupa  &  Orch  For  Jitterbugs..  10 

AO-7  Hands  of  Destiny  Interesting  ....  10 

AO-2  Listen  to  Larry  Satisfactory   ...  10 

AO-3  Johnnie  Messner  &  Orch. .Fair    II 

AO- 1  Miimeitls  nf  Charm  of 

1941  (Teeh.)   Pretty 


PARAMOUNT  1941-42  (Cont.) 


RKO-RADIO  1941-42  (Cont.) 


10 

AO-C  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy  Gipsy   Very  Good    9 

UO-4  Gay  Knighties   Cute    9 

UO-3  Hoola  Boola   Novel    9 

UO-I  Western  Daze   Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent 

VO-5  Guardians  of  the  Wilds...  Fine   

VO-I  Nature's  Nursery   Excellent 

VO  1  Roil.  While  and  Blue 

Hawaii   Fair 


10 
10 
10 

II 

VO-2  Seeing  Is  Believing  Fair    II 

POPEYE  (12) 

EO  II  Child  PsykoloJIky   Good    7 

EO-4  Eugene,  the  Jeep  Funny    7 

EO  0  Tlies  Ain't  Human  Fair    7 

EH  2  My  Pop.  My  Pop  Amusing    7 

EH- III  Olive's  Boilhday  Presink  .Snappy    7 

EO  7  Olive's  Sweepstake  Ticket   7 

E0-I2  Pest  Pilot   Fair    7 

EO  !l  I'oiioyo  Meets 

Rip  Van  Winkle  Fair    7 

EO  I  Pnpovo  Meets  William 

Tell   Funny    7 

EO -5  Problem  Pappy  Fair    7 

EO  li  Qiiiel  Pleeze   Very  Good    7 

■»-8  With  Poopdock  Pappy  Entertaining  7 

POPULAR  SCIENCE  (6) 

10  I  No.  I  Good    10 

1(1  2  No.  2  Interesting    10 

10  3  No.  3  Interesting    10 

10  4  No.  4  Usual    10 

1(1  S  No.  5  Interesting    10 

Id  li  No.  li  Up  to  Standard.  II 

ROBERT  BENCHLEY  (4) 

811  :i  Crime  Control   Excellent    II 

8(1  1  r >■■  iinltxn  Man   Typical    10 

80  I  Tiniihlo  Willi  Husbands... Great  Fun    II 

80  2  Wnilhig  for  Baby  A  Howl    10 

SPECIAL  CARTOON   (I)  (Tech.) 

FFII-I  Raogedy  Ann   Very  Good    19 

SPORTLIGHTS  (13) 

ltd  li  Acrobatic  Aces   Excellent   

RO  ft  Canine  Sketches   Fine   

ltd  I  Diving  Demons   Beautiful   

RO  5  rnniinine  Fitness  Very  Good  ... 

Illl  7  Tishing  Fever  Appealing   

RO  4  Marine  Round-up   Excellent   

Ill)  3  Motorcycle  Stunting   Thrills  Aplenty 

HO  Ml  On  the  Spot  Funny   

HO  II  Lasso  Wizards   Good  Action  Stuff  10 

HO  12  Snow  Dogs   Excellent    10 

RO  2  Sporting  Everglades   Very  Good    10 

HO  9  Sun  Fun   Exhilarating  ...  10 

RO-I3  What's  Lacrosse   Very  Good    10 

UNUSUAL  OCCUPATIONS  (6) 


Reviewed 
Issue  Of 

.  5/I0/4I 
.Not  Rev. 
.  Not  Rev. 

.  6/28/4I 
.  2/I5/4I 
.Not  Rev. 
.  5/3I/4I 

.  Not  Rev. 


.  4/  5/4 1 
,  5/I0/4I 
.  8/23/4 1 
. II/23/40 
.  I/25/4I 
.  2/22/41 


.  1/18/41 
.11/23/40 
.  6/28/41 
.  7/19/41 

.  8/23/41 
. 10/26/40 
.  4/19/41 
.  2/15/41 


.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
.12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  1/18/41 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 


.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/40 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
.12/  7/40 


10/  5/40 
11/23/40 
12/21/40 

3/22/41 
.  4/  5/41 

6/28/41 


4/19/41 
5/31/41 
11/16/40 
2/22/41 


.12/21/40 


1/25/41 
3/22/41 
10/  5/40 
12/21/40 
3/22/41 
12/  7/40 
11/23/40 
5/10/41 
6/28/41 
7/19/41 
10/26/40 
4/  5/41 
8/23/41 


..  10 

..10/  5/40 

Interesting 

..  10 

. . 12/  7/40 

..  10 

..  2/15/41 

..  II 

..  3/29/41 

A  Wow   

..  II 

. .  5/31/41 

Very  Good  .. 

..  10 

. .  8/23/41 

Al-I 
AI-2 


Zl-I 
ZI-2 


El-I 
EI-2 
EI-3 


J  ■  - 1 

11-2 


a  i  - 1 

QI-2 


1941-42 

FASCINATING  JOURNEYS  (Tech.)  (2) 

Road  in  India  Interesting    10 

HEADLINERS  (6) 

Reality  at  the  Beach  Fine    10 

Copacabana  Revue   Good    10 

IIEDDA  HOPPER'S  HOLLYWOOD  (6) 

No.  I   Excellent    10 

No.  2   Fair    10 

MADCAP  MODELS  (Tech.)  (6) 

Rhythm  in  the  Ranks  Excellent    8 

POPEYE  (12) 

I'll  Never  Crow  Again. ...  Fair    7 

Mighty  Navy   Funny    7 

Nix  on  Hypnotix  Very  Funny  ...  7 

POPULAR  SCIENCE  (6) 

No.  I   Very  Good    II 

No.  2   Very  Good    II 

QUIZ  KIDS  (6) 

No.  I   Very  Good    10 

No.  2   They're  Good  ..  II 


.  1 1/22/41 


.10/11/41 
.12/  6/41 


9/20/41 
11/29/41 


12/20/41 


.10/11/41 
.12/  6/41 
.12/20/41 


10/11/41 
11/22/41 


.  9/20/41 
.12/  6/41 


Comment  Running 
Time 

ROBERT  BENCHLEY  (4) 

SI -I  How  To  Take  a  Vacation.  Funny    10 

Si  -2  Nothing  But  Nerves  Very  Good    10 

SPEAKING  OF  ANIMALS  (6) 

Yl-I  In  a  Pet  Shop  A  Howl    10 

YI-2  In  the  Zoo  Hilarious    10 

SPORTLIGHTS  (13) 

RI-5  Buying  a  Dog  Very  Good  . 

Ft  1-2  Meet  the  Champs  Excellent  ... 

RI-4  Quick  Returns   Pretty  Good 

Rl-I  Shooting  Mermaids   Very  Good  . 

RI-3  Sittin'  Pretty   Excellent  .. 


10 
10 
10 
10 
10 

SUPERMAN  CARTOONS  (12)  (Tech.) 

WI-3  Billion  Dollar  Limited ...  For  the  Fans   8'/a 

WI-2  Mechanical  Monsters  ....Good    10 

Wl-I  Superman   A  Cinch  to  Sell.  II 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.  I   Good    10 

LI-2  No.  2   Very  Good  ....  10 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

14113  Art  of  Skiing  Excellent    8 

14103  Baggage  Buster   Hilarious    7 

14105  Canine  Caddy   Tops    7 

141 14  Chef  Donald   Up  to  Par  ....  8 

141 12  Donald's  Camera   A  Scream    8 

14107  Early  to  Bed  Satisfactory   ...  8 

14102  Gentleman's   Gentleman. .Tops    7 

14101  Golden  Eggs   Excellent    8 

14104  Good  Time  for  a  Dime. .. Excellent    8 

141 1 1  Lend  a  Paw  Superb    8 

14106  Nifty  Nineties   Amusing    8 

141 10  Old  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit   Very  Good    9 

14108  Truant  Officer  Donald  Excellent    8 

EDGAR  KENNEDY  (6) 

13406  Apple  In  His  Eye  Hokey    18 

13403  Drafted  in  the  Depot   19 

13405  It  Happened  All  Night... Fair    19 

13404  Mad  About  Moonshine. .  .Fair    18 

13401  Sunk  by  the  Census  Funny    18 

13402  Trailer  Tragedy   Funny    17 


Reviewed 
Issue  Of 


.10/11/41 
.12/20/41 


.  9/20/41 

.11/15/41 


.12/20/41 
.10/11/41 
.11/29/41 
.  9/27/41 
.11/15/41 


INFORMATION 

14201  No.  I  (Anna  Neagle)  ... 

14202  No.  2  (Ruth  Gordon)   

14203  No.  3  (Alice  Marble)  ... 

14204  No.  4  (Louis  BromAeld).. 

14205  No.  5  (Wendell  Willkie) 

14206  No.  6  (Jan  Struther)  ... 

14207  No.  7  (Anna  Neagle)   . . 

14208  No.  8  (Boris  Karlolf)  .. 

14209  No.  9  (Alice  Marble)  .. 

14210  No.  10  (Louis  Bromfleld) 

1421 1  No.  II  (Jan  Struther)  .. 

14212  No.  12  (Boris  Karloff)  . 

14213  No.  13  (Anna  Neagle)  . 


PLEASE  (13) 

Excellent    II 

Good    10 

Swell  As  Usual.  10 

Excellent    II 

Good    10 

Excellent    II 

Very  Good   10 

Excellent    10 

Excellent    II 

Entertaining  ...  10 

Very  Good   II 

Good    12 

Excellent    10 


LEON  ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

13701  He  Asked  for  It  Very  Funny  ...  18 

13706  Panic  in  the  Parlor  Unfunny    20 

13705  Polo  Phoney   Good    18 

13702  Tattle  Talevision   Funny    19 

13704  When  Wifte's  Away  Fair    20 

MARCH  OF  TIME 

131 10  Crisis  in  the  Atlantic  Timely    18 

131 1 1  China  Fights  Back  Timely    18 

131 12  New  England's  8,000,000 

Yankees   Good    20 

131 13  Peace  by  Adolf  Hitler... A  "Must"    20 

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good    16 

13504  Musical  Bandit   Entertaining    ..  16 

13502  Prairie  Spooners   Very  Good    13 

13503  Red  Skins  &  Red  Heads. Poor    18 

PICTURE  PEOPLE  (13) 


. .  1/24/42 
..12/20/41 
. .  8/  2/41 


..10/11/41 
..12/  6/41 


.11/29/41 
.  5/10/41 
.  6/  7/41 
.12/27/41 
.  10/25/41 
.  7/26/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
. 10/25/41 
.  6/  7/41 
.10/  4/41 
.  8/30/41 
.  8/23/41 


6/14/41 
Not  Rev. 
4/12/41 
3/  1/41 
9/14/40 
10/19/40 


.  9/14/40 
.10/19/40 
.11/16/40 
.12/14/40 
.  2/  1/41 
.  3/  1/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.  6/  7/41 
.  7/26/41 
.  7/26/41 
.  8/23/41 


.  2/  1/41 
.  9/14/40 
.Not  Rev. 
.  5/17/41 
.11/16/40 
.  4/  V4I 


5/10/41 
6/  7/41 


7/  5/41 
8/  2/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


No.  5. 
No.  6. 


Interesting  .... 

10 

..  9/14/40 

9 

..10/19/40 

Night  Club  Plug 

10 

..11/16/40 

10 

..12/14/40 

10 

..  2/  1/41 

10 

..  3/  1/41 

10 

. .  3/29/41 

Fair   

10 

. .  4/12/41 

8 

..  5/17/41 

8 

. .  6/  7/41 

14401 
14402 
14403 
14404 
14405 
14406 

14407  No.  7  

14408  No.  8  

14409  No.  9  

14410  No.  10  

SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

14502  What's  Happening  in 

Argentina   Very  Timely  ..  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers   9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Quail  Quest   Good    9 

Rolling   Rhythm    10 


14307 
14313 
14310 
14302 
14306 
14308 
14301 
1431 1 
14305 
/4304 
14303 
14312 
14309 


Snow  Eagles   Excellent    9 

Snow  Fun   Exhilarating    ..  9 

Sportsman's  Partner   For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


1941-42 

DISNEY  CARTOONS  (18)  (Tech.) 
EDGAR  KENNEDY  (6) 

23402  I'll  Fix  It  Funny   

23403  Quiet  Fourth   Funny   

23401  Westward  Ho-Hum   Funny   


...  19 

...  15 

...  IS 

INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther)  Excellent    10 

24202  No.  2  (Howard  Lindsay). Up  to  Par   9 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good    II 


.12/14/40 


3/  1/41 
8/23/41 


4/12/41 


.  3/  1/41 
.  8/  9/41 
.  6'  7/41 
.10/19/40 
.  3/  1/41 
.  4/  5/41 
.  9/14/40 
.Not  Rev. 
.  2/  1/41 
.12/14/40 
.11/16/40 
.  7/26/41 
.  5/10/41 


.10/25/41 
.12/27/41 
.  9/27/41 


.10/25/41 
.11/29/41 


.12/27/41 


Comment 

LEON   ERROL  (6) 

23701  Man-I-Cured   Funny  ... 

23702  Who's  a  Dummy?  Amusing  . 


Running 
Time 


Reviewet. 
Issue  Of 


16 

20 


..10/  4/41 
..12/  6/41 


MARCH  OF  TIME  (13) 

23101  Thumbs  Up.  Texas  Excellent   

23102  Norway  in  Revolt  Timely 


19 
19 

20 
18 


23103  Sailors  With  Wings  Excellent  . 

23104  Main  Street,  U.S.A  Propaganda 

23105  Our  America  At  War. . .Timely,    Vital..  \V/X. 

23106  When  Air  Raids  Strike. .  Potent   20 

Spec.  Battlefields  of  Pacific  Timely   22 

PICTURE  PEOPLE  (13) 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9 

24404  Stars'  Day  Off  Average    8 

24401  Stars  in  Defense  Interesting    10 

RAY  WHITLEY  (4) 

23501  California  or  Bust  Good  ... 


.  8/16/41 
.  9/27/41 

. in -25/41 
.11/22/41 
.12/13/41 
.  3/10/42 
.12/20/41 


.11/29/41 
.10/25/41 
. 12/27/41 
.10/  4/41 


18  ..12/6/41 


SPORTSCOPES  (13) 

24304  Crystal  Flyers   Exhilarating    ..  8 

24302  Dog  Obedience   Boxoflice    9 

24303  Gaucho  Snorts   Interesting    10 

24301  Pampas  Paddock  For  Horse  Lovers  10 


.12/27/41 
.11/  1/41 
.12/  6/41 
.10/  4/41 


REPUBLIC  1941-42 


MEET  THE  STARS  (12) 

28-2  Baby  Stars   Excellent   

28-1  Chinese  Garden  Festival. .  .Good  Starter 

28-5  Hollywood  Meets  the  Navy. Timely   

28-4  Los  Angeles  Examiner 

Benefit   Fair   

28-7  Meet  Roy  Rogers  Interesting  .. 

28-6  Stars  at  Play  Entertaining  . 

28-8  Stars— Past  &  Present  Nostalgic  ... 

28-3  Variety  Reel   Interesting  .. 


10  ..  2/  1/41 
10  ..12/21/40 
10    ..5/  3/41 


4/26/41 
6/21/41 
6/14/41 
6/28/41 
3/  1/41 


20TH  CENTURY-FOX  1940-41 

ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual    10  ..10/12/40 

1203  Modern  Highway   Good    10    ..3/  1/41 

1202  Training  Police  Horses. .  .Excellent    10    ..2/  8/41 

LEW  LEHR  COMEDIES  (4) 
1401  Grunters  and  Groaners. .  .Tiresome    10    ..  8/10/40 

MAGIC  CARPET  OF  MOVIETONE  (8) 

1108  Arctic  in  Springtime   10    ..Not  Rev. 

1106  Caribbean  Sentinel   Good    10    ..  4/26/41 

HOI  Eskimo  Trails   Enlightening    ..10    ..  8/10/40 

1103  Isle  of  Mystery   10    ..Not  Rev. 

1109  Letter  From  Cairo   10    ..Not  Rev. 

1 102  Land  of  Flowers  (Tech.)  .Colorful    9    ..  8/10/40 

1107  Miracle  of  Hydro  Different    10    ..  4/19/41 

1104  Old  Dominion  State 

(Tech.)   Very  Good    10  ..11/30/40 

1105  Spotlight  on  Indo-Cliina   10    ..Not  Rev. 

1110  Winter  in  Eskimo  Land   10    ..Not  Rev. 

RIPLEY'S  BELIEVE  IT  OR  NOT 
1601  Acquitted  by  the  Sea  Excellent    10  ..19/12/40 

SPORTS   REVIEWS— THORGERSEN    (6)    (3   In  Tech.) 


1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on  Rollers   10 

1302  Lure  of  the  TrouKTech.) .  For  Fly  Casters  10 

I30G  Playing  With  Neptune. .  .Very  Good    9 

1304  Rodeo  Goes  to  Town  Good   10 

1305  Symphony  in  Snow   BO 

1301  Vacation  Time  (Tech.)... OK    8 

TERRYTOONS  (26)   (13  In  Tech.) 

1510  Baby    Seal   7 

1551  Bill  Mouse's  Akwakade... Excellent  (Tech.)  7 

1515  Bringing  Home  Hie  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

1511  Dog's  Dream    7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless   Hector    7 

1503  Happy   Haunting   Grounds   7 

1513  Horse   Fly  Opera   7 

1558  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean .  Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims. . Good  (Tech.)  ..  7 

1552  Lucky  Duck  (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   Rhythniic(Tech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow  Man    7 

1556  Temperamental  Lion   Amusing(Tech.)  7 

1502  Touchdown  Demons   Amusing    7 

1516  Twelve  O'clock  and  All  Ain't  Well   7 

1559  Uncle  Joey  (Tech.)   7 

1506  What  a  Little  Sneeze 

Will  Do  Good    7 

1560  What  Happens  at  Night  (Tech.)    7 

1509  When  Knights  Were  Bold. Just  a  Cartoon..  7 

WORLD  TODAY 

1704  Anzacs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire  in  Exile   10 

1702  War  in  the  Desert   10 


10/12/40 
.  Not  Rev. 

11/30/40 
4/19/41 
2/  8/41 

Not  Rev. 
8/10/40 


.Not  Rev. 

.  8/10/40 
.Not  Rev. 

.  Not  Rev. 
.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.Not  Rev. 
.Not  Rev. 
.  2/  8/41 
. 12/  7/40 
.12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 
.  Not  Rev. 
.Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.Not  Rev. 
.Not  Rev. 


1941-42 


ADVENTURES  OF   A   NEWSREEL  GAMERAMAN  (4) 

2202  Highway  of  Friendship.  .Informative  ...  10  ..11/  1/41 
2201  Soldiers  of  the  Sky  Excellent    10  ..8/  2/41 

2203  Wonders  of  the  Sea   10  ..Not  Rev. 

2204  Men  for  the  Fleet  Excellent    9  ..  1/17/42 

MAGIC   CARPET   OF   MOVIETONE  (12) 

2103  Call  of  Canada   10  ..Not  Rev. 

2102  Glacier  Trails   Good    10  ..11/  1/41 

2101  Sagebrush  and  Silver  Interesting    10  ..  9/20/41 

SPORTS  REVIEWS  (8) 

2301  Aristocrats  of  the  Kennel. Excellent    10  ..11/  1/41 

2304  Evergreen  Playland  Good    10  ..  1/17/42 

2302  Life  of  a  Thoroughbred   10  ..Not  Rev. 

2303  Playtime  in  Hawaii  Very  Good    10  ..  1/24/42 


January  24,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


20TH  CENYURY-FOX  1941-42  (Cont.) 

Comment          Running  Reviewed 

Timi  I  nut  Of 

TERRYTOONS  (28) 

2504  Back  to  the  Soil   7  ..Not  Rev. 

2555  Bird  Tower  (Tech.)    7  ..Not  Rev. 

2506  Flyina  Fever  Good    7  ..  1/17/42 

2503  Frozen  North   Very  Good    7  ..11/  1/41 

2557  Happy  Circus  Day  Amusing    7  ..  1/17/42 

2501  Ice  Carnival   Good    7  ..  9/27/41 

2551  Old  Oaken  Bucket  Good    7  ..  9/20/41 

2552  One  Man  Navy   Amusing    7  . .  9/27/41 

2554  Slap  Happy  Hunters   7  ..Not  Rev. 

2556  Torrid  Toreador  (Tech. (  Good    ..  1/17/42 

2502  Uncle  Joey  Comes  to  Town. Funny    7  ..11/  1/41 

2553  Welcome  Little  Stranger. Good    7  ..11/  1/41 

2505  Yarn  About  Yarn  Good    7  ..  1/24/42 

WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely. Excellent  10  ..  9/20/41 

2403  Dutch  Guiana   Very  Good    10  ..  1/17/42 

2402  Uncle  Sam's  Iron  Warriors   10  ..Not  Rev. 

UNIVERSAL  1940-41 

CARTOONS  (13)  (Tech.) 

5252  Andy  Panda's  Pop  Enjoyable    8  ..8/9/41 

5241  Crazy  House   Satisfactory    ...    8  ..10/12/40 

5249  Dizzy  Kitty   So-So    8    ..  5/17/41 

5246  Fair  Today   Good    7    ..  2/15/41 

5247  Hysterical  High  Spots  In 

American  History  Fair    7  ..  3/29/41 

5243  Knock.  Knock   Very  Good    8  ..M/30/40 

5245  Mouse  Trappers  Amusing    7  ..2/  8/41 

5242  Recruiting  Daze   Fair    8  ..11/2/40 

5253  Screw    Driver  Good    7  ..  9/  6  41 

5248  Scrub  Me,  Mama, 

With  a  Boogie  Beat. .  .Snappy   7    ..  5/17/41 

5250  Salt  Water  Daffy  Snappy   8    ..  6/  7/41 

5244  Syncopated  Sioux   Clever   7  ..12/28/40 

5251  Woody  Woodpecker    7    ..Not  Rev. 

GOING  PLACES  (IS) 

5353  Arizona   Interesting   

5351  Coast  Guard   Interesting   

5358  Deserts  of  America  Very  Good   

5365  Garden  Spot  of  the  North. Good   

5359  Humorous  Tombstones  ...Amusing   

5355  Hunting  on  Top  of 

the  World   Fascinating  ... 

5364  Isles  of  Fate  Good  &  Timely. 

5363  Meet  Jimmy  the  Chump.. Good  Fun   

5354  Melting  Pot  of  the 

Caribbean   Good   

5360  Modern  Way  Down  East. .Good   

5362  Mountain  Summer   Pleasing   

5356  South  or  the  Border  Interesting   

5352  Sun  Valley   Good   

5357  Swankiest  Isle  in 

the  World   Interesting   

5361  Trail  of  Father  Kino  Interesting   

MUSICALS — TWO  REEL  (13) 

5226  Bagdad  Daddy  Very  Good   

5225  Beat  Me  Daddy- 
Eight  to  the  Bar  

5221  Class  in  Swing  Good  Variety  .. 

5222  Congamania   Latin  Liveliness 

5233  Dizzy    Doings  Fair   

5228  Jiimpin'  Jive   Good   

5230  Music  a  la  King  Good  Number  . 

5227  Music  in  the  Morgan 

Manner   Entertaining 

5231  Once  UponaSummerTime. Average   

5232  Rhythm  Revel   Entertaining  .. 

5229  Shadows  in  Swing  Average   

5224  Tickled  Pinky   Rustic  Rhythm. 

5223  Torrid  Tempos   Entertaining  .. 


VIYAPHONE-WARNER  BROS.  1940-41 


10 

.10/12/40 

10 

.  9/21/40 

10 

.  3/22/41 

9 

.  8/  9/41 

10 

.  4/12/41 

9 

.12/28/40 

10 

.  8/  9/41 

10 

.  7/19/41 

10 

..12/28/40 

10 

..  6/  7/41 

10 

. .  7/19/41 

10 

..  2/15/41 

in 

..10/12/40 

10 

. .  3/15/41 

10 

. .  6/14/41 

18 

..  2/  8/41 

17 

.Not  Rev. 

16 

. . 10/12/40 

20 

..11/30/40 

17 

. .  9/  6/41 

17 

. .  6/  7/41 

20 

. .  7/19/41 

18 

. .  3/29/41 

18 

..  7/19/41 

18 

. .  8/16/41 

18 

.  .  5/17/41 

18 

..  1/  4/41 

18 

..11/30/04 

SPECIAL   FEATURETTE  (I) 

Cavalcade  of  Aviation  Sure  Fire  20 

SPECIAL  SUBJECT  (I) 

5110  Swing  With  Bing  Excellent    18 

STRANGER  THAN   FICTION  (15) 

5371  No.  81  Good    9  . 

5372  No.  82  Average    9  . 

5373  No.  83  Average    9  . 

5374  No.  84  Good    9  . 

5375  No.  85  Excellent    9  . 

5376  No.  86  Up  to  Par   9  . 

5377  No.  87  Good    9  . 

5378  No.  88  Interesting    9  . 

5379  No.  89  Interesting    9  . 

5380  No.  90  Interesting    9 

5381  No.  91  Fair    9 


5382  No.  92. 


.So-So    9 


5383  No.  93  Very  Good 

5384  No.   94   9 


5385  No.  95. 


 Very  Good 


..1/3/42 
4/13/40 


.  9/21/40 
. 10/12/40 
. 10/12/40 
.11/30/40 
.12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
.Not  Rev. 
.  8/16/41 


1941-42 

ANDY  PANDA  CARTUNES  (13)  (Tech.) 

6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6242  Man's  Best   Friend  Good    8 

6244  S2I  a  Day  Once  a  Month. Average    7 

6243  What's  Cookin'   Good    8  . 

NAME    BAND    MUSICALS  (13) 
6226  Campus  Capers   Excellent    18 

6224  Doin'  the  Town  Entertaining  ..20 

6222  In  the  Groove  Entertaining  ...  17 

6221  Is  Everybody  Happy?  Fair    18  . 

6225  Jingle  Bells   For  Christmas. .  l3'/2. 

6223  Skyland  Serenade   Excellent    20  . 


SPECIAL  FEATURETTE  (I) 
6110  Cavalcade  of  Aviation  


20 


STRANGER  THAN   FICTION  (15) 

6376  Barnyard  Steam  Buggy.. Good    9 

6375  Blacksmith  Dentist   Good    10 

6373  Candy  Kid   Good    10 

6372  Hermit  of  Oklahoma  Good    10 

6374  Junior  Battlefleet  Good    10 

S37I  Shampoo  Springs   Very  Good    10 

VARIETY  VIEWS  15  (5  IN  COLOR) 

6354  Annapolis  Salutes  the 

Navy   Timely    10 

6353  George  Washington. 

Country  Gentleman   Imnressive    10 

6351  Moby  Dick's  Home  Town . Interesting    9 

6332  Northern  Neighbors(Color)  Interesting    9 

6356  Peaceful    Quebec — 

At   War  Interesting    9 

6356  Trail  of  the  Buccaneers  . .  Excellent    9 


.  10/11/41 
.11/  8/41 
.12/  6/41 
.11/  8/41 


. 12/20/41 
. 12/13/41 
JO/18'41 
.  9/  6/41 
.  12/13/41 
.11/  8/41 


. 12/20/41 
. 12/20/41 
.11/  8/41 
. in/18'41 
.12/  6/41 
. 10/18/41 


.12/13/41 

.IO'H/41 
.  9/  6/41 

. 10/18/41 

. 12/13/41 
.11/  8/41 


Comment  Running 
Time 

BROADWAY  BREVITIES  (» 


Reviewed 
Issue  Of 


VIYAPHONE-WARNER  BROS. 
1941-42  (Cont.) 


6202  Alice  in  Movieland  Superlative           20  ..11/30/40 

6204  Dog  in  the  Orchard  Meritorious  20  ..  1/18/41 

6209  Happy  Faces    ..Not  Rev. 

6208  Hunting  the  Hard  Way. .  Excellent    20  ..  5/24/41 

6201  Just  a  Cute  Kid   20  ..Not  Rev. 

6203  Mack  Sennett  Revival   20  ..Not  Rev. 

6206  Seeing  Eye   Poignant   20  ..4/  5/41 

6207  Sockeroo   Funny    20  ..  5/24/41 

6205  Take  the  Air  Entertaining  ...  20  ..3/  8/41 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19  ..Not  Rev. 

6101  Riding  Into  Society  T'Ain't  Funny..  19  ..  8/31/40 

6103  Throwing  a  Party   20  ..Not  Rev. 


HOLLYWOOD    NOVELTIES  (6) 

6304  History  Repeats  Itself  Good    10 

6301  Football  Highlights   Rockne  Build-up  10 

6303  Mexican  Jumping  Beans.. Very  Good    10 

6302  Shark  Hunting   Exciting    10 

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting    10 

LOONEY  TUNES  (16) 

6601  Calling  Dr.  Porky   7 

6612  Coy  Decoy   Funny    7 

6607  Haunted  Mouse   Very  Good    7 

6616  Henpecked  Duck   A  Howl    7 

6608  Joe  Glow  the  Firefly   7 

6614  Meet  John   Doughboy   7 

6602  Pre-Historic  Porky   Clever    7 

661 1  Porky's  Ant   Good    7 

6609  Porky's  Bear  Facts  Amusing    7 

6604  Porky's  Hired  Hand  Good    7 

6610  Porky's  Preview   Amusing    7 

6613  Porky's  Prize  Pony   7 

6606  Porky's  Snooze  Reel   7 

6603  Sour  Puss   Satisfactory   ...  7 

6605  Timid  Toreador  Good    7 

6615  We  the  Animals  Squeak. .Excellent    7 


MELODY  MASTERS  (10) 

6506  Cliff  Edwards  and  His 

Buckaroos   Fair    10 

6505  Henry  Busse  &  Orch  Good    10 

6504  Skinnay  Ennis  &  Oreh...Good    10 

6503  Jan  Garber  &  Orch   10 

6508  Marie  Green  &  Her 

Merrie  Men   Lively    10 

6510  Carl  Hoff  &  Orch  Notable    10 

6509  Hal  Kemp  &  Orch  Just  a  Band   10 

6501  Matty  Malneck   Snappy   10 

6507  Freddie  Martin  &  Orch. .Fair    10 

6502  Joe  Reichman  &  Orch  Excellent    10 

MERRIE  MELODIES  (26)  (Tech.) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles   7 

6713  Cat's  Tale   Good    7 

6712  Crackpot  Quail    7 

6709  Elmer's  Pet  Rabbit  Funny    7 

6718  Farm  Frolics   Excellent    7 

6710  Fighting  69'A   Good    7 

6704  Good  Night  Elmer   7 

6715  Goofy  Groceries   Novel    7 

6722  Heckling    Hare   7 

6720  Hiawatha's  Rabbit  Hunt.  Funny    7 

6703  Holiday  Highlights   Swell  Satire  ..  7 

6719  Hollywood  Steps  Out  Excellent    7 

6723  Inki  and  the  Lion  Good   

6701  Malibu  Beach  Party  Grade  A    7 

6707  Of  Fox  and  Hound   7 

6708  Shop,  Look  and  Listen. ..  Good    7 

6711  Sniffles  Bells  the  Cat  Fair    7 

6726  Snow  Time  for  Comedy.. Up  to  Par   7 

6725  Snort  Champions    7 

6702  Stage  Fright   Satisfactory   7 

6714  Tortoise  Beats  the  Hare.  .Amusing    7 

6716  Toy  Trouble   Good    7 

6717  Trial  of  Mr.  Wolf  Very  Good    7 

6705  Wacky  Wildlife  Funny   7 

6721  Wacky  Worm   Excellent    7 

TECHNICOLOR  SPECIALS  (6) 


6006  Carnival  of  Rhythm  Splendid 

6001  Flag  of  Humanity  Splendid 

6005  Here  Conies  the  Cavalry  

6002  March  on  Marines  Excellent 

6003  Meet  the  Fleet  Excellent 

6004  Wings  of  Steel  Excellent 


SPORTS  PARADES  (10) 

6407  Big  Bill  Tilden  For  Tennis  Fa 

6404  California  Thoroughbreds.  Interesting  ... 
6403  Diary  of  a  Racing  Pigeon .  Interesting  ... 
6402  Dogs  You  Seldom  See  Good  Novelty.. 

6405  Fight.   Fish,   Fight  Thrilling   

6401  Fly  Fishing   For  Anglers  .. 

5409  It  Happened  on  Rollers  

6410  Lions  for  Sale  Very  Good  ... 

6408  Sail  Ho!   Colorful   

6406  »ky  Sailing   Interesting  ... 


20 
20 
20 
20 
20 


1941-42 


BROADWAY  BREVITIES  (12) 

7103  At  the  Stroke  of  Twelve.. Grab  It   20 

7106  Calling  All  Girls  Good    20 

7101  Minstrel  Days   Very  Good   20 

7102  Monsters  of  the  Deep...  Good   20 

7104  Perils  nf  the  Jungle  Exciting    20 

7105  West  of  the  Rockies  Pretty  Good  ...  20 

HOLLYWOOD   NOVELTIES  (6) 

7301  Polo  With  the  Stars   10 

7304  Miracle  Makers  Poor    10 

7303  Points  on  Arrows  oood    10 

7302  White  Sails   Excellent    10 

LOONEY  TUNES  (16) 

7601  Notes  to  You   10 

7604  Porky's   Midnight   Matinee   7 

7603  Porky's  Pooch   Good    7 

7602  Robinson  Crusoe,  Jr  Average    7 


9/30/39 
8/31/40 
11/30/40 
8/  3/40 
9/  6/41 
3/  8/41 


.Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.Not  Rev. 
.Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
. 12/28/40 
.  4/26/41 
.  Not  Rev. 
.Not  Rev. 
.11/30/40 
.  I / 18/41 
.  9/  6/41 


.  3/  8/41 
.11/30/40 
. 12/28/40 
.Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


.Not  Rev. 
.Not  Rev. 
.  4/  5/41 
.  Not  Rev. 

.12/28/40 
.  5/24/41 
.  1/18/41 
.  Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.Not  Rev. 
.  12/28/48 
.  3/15/41 
.  8/30/41 
.Not  Rev. 
.10/26/40 
..  4/  5/41 
. .  5/  3/41 
,.  4/26/41 
.12/  7/40 
. .  8/  9/41 


.  8/30/41 
.10/26/40 
.Not  Rev. 
.12/28/40 
.  1/18/41 
.  5/  3/41 


.  5/  3/41 
. 12/28/49 
.12/  7/40 
.  8/31/40 
.  3/  8/41 
.  10/26/40 
.Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


11/  8/41 

I /24/42 
9/13/41 
1/  3/42 
11/  8/41 

1/24/42 


.Not  Rev. 
.  9/13/41 
.  9/13/41 
.11/15/41 


.Not  Rev. 

.Not  Rev. 
.12/27/41 
.11/15/41 


Comment  Running 
Time 

MELODY    MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  ...  10  . 

7503  Forty  Boys  and  a  Song... Good    10 

7501  U.S.C.  Band  and  Glee 

r.lub   Very  Good    10  . 

MERRIE  MELODIES  (26)  (Tech.) 

7701  All  This  and  Rabbit 

Stew   Excellent    7 

7702  Brave  Little  Bat  Fair    7  . 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary   Very  Funny  ...  7 

7707  Rhapsody  in  Rivets  Good    7 

7704  Rookie  Revue   Out  Dated    7 

7705  Saddle  Silly    7 

7708  Wabbit  Twouble   Very  Funny  ...  7 


Reviewed 
Issue  Of 


.11/15/41 
.  9/13/41 


9/13/41 


. .  9/13/41 

..12/27/41 
..11/  8/41 

. .  1/24/42 
. .  1/24/42 
..12/27/41 
.  .  Not  Rev 
. .  t/24/42 


SERVICE  SPECIALS  (6)  (Teeh.) 

7003  Gay  Parisian   Good  Show  20 

7002  Soldiers  in   White   20 

7004  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent   20 

SPORTS  PARADE  (10)  (Teeh.) 

7402  King  Salmon   Fascinating    ...  10 

7401  Kings  of  the  Turf  Interesting    10 

7403  Water  Sports   Average    10 


. .  12/  6/41 
.  .Not  Rev 
..12/  6/41 
..  8/13/41 


.12/27/41 
.  9/13/41 
.11/15/41 


MISCELLANEOUS 


Adventure  in  the  Bronx 

(N.  Y.  Zoological  Soc.)  Good    Il'/j..  8/23/41 

Alive  in  the  Deep  (Prod.)  Exciting    22  ..  5/24/41 

Man  the  Enigma  (Prod.)  Informative    ...  25  ..  5/24/41 

Our  Constitution  (Prod.)  Inspiring    19  ..  5/  3/41 

Our  Declaration  of 

Independence  (Prod.)   Timely    19  ..  5/3/41 


Reviews* 
Issue  Of 

11/29/41 
8/23/41 
5/19/41 

Not  Rev. 


3/  8/41 
5/31/41 
8/17/48 
11/23/41 


11/  2/4) 
8/  3/40 
2/15/4* 

Net  Res. 


12/  6/41 
9/  6/41 
Not  Rev. 


11/  1/41 
4/12/41 
7/19/41 


SERIALS  1940-41 

No  Chapters 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chaps. 

Spider  Returns    15  Chaps. 

White  Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle  Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  the  West   15  Chaps. 


SERIALS  1941-42 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

"Spy  Smasher" — Kane  Richmond 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


DEFENSE  SUBJECTS 

Title  Running 
Time 

America  Builds  Ships   3  .. 

Army  in  Overalls   3  ., 

Bits  and  Pieces   3 

Bomber    8  . 

Calling  All   Workers   2  .. 

Candidates  Class    12   Marine  Corps 

Food    For    Freedom   3   List  "C 

Pots  to  Planes    3   List  "C  ' 

War  Department  Trailers 

Where  Do  We  Go?   2   List  "B" 

Women    In    Defense   10   List  "C" 

CITY  List  "A"      List  "B"      List  "C"        List  "D" 

Albany  Ccl  Univ  MGM  20th  

Atlanta  Par  20th  UA  MGM  

Boston  Ccl  Univ  MGM  UA  

Buffalo  UA  Cel  20th  Par  

Charlotte  UA  Ccl  20th  Uniy  

Chicago  Par  20th  Col  MGM  

Cincinnati  Univ  WB  Rep  20th  

Cleveland  U  A  Col  20th  Univ  

Dallas  RKO  MGM  WB  Par  

Denver  20th  Par  WB-RKO...WB  

Des  Moines.  .  .  Ccl  Univ  MGM  Rep  

Detroit  MGM  RKO  Par  Col  

Indianapolis.  .  Univ  Rep  UA  RKO  

Kansas  City.  ..20th  Par  RKO  Univ  

Los  Angeles. . .  20th  Par  WB  MGM  

Memphis  MGM  RKO  Par  Col  

Milwaukee  20th  Par  Col  RKO  

Minneapolis. .  .Univ  WB  Rep  20th.  

New  Haven. ...WB  UA  Univ  MGM  

New  Orleans. .  Par  20th  UA  RKO  

New  York  MGM  RKO  Par  WB  

Oklahoma  City  RKO  MGM  WB  Par  

Omaha  Col  Univ  MGM  WB  

Philadelphia. .  WB  UA  Univ  RKO  

Pittsburgh....  WB  Rep  RKO  UA  

Portland  Par  20th   RKO  Ren  

St.  Louis  WB  UA  Univ  Par  

Salt  Lake  City. MGM  RKO  Par  WB  

San  Francisco.. RKO  MGM  WB  Col  

Seattle  RKO  MGM  Cel  UA  

Washington. . .  .Univ  WB  Rep  20th  


Distributed 
By 

..List  "B" 
..List  "B" 
..List  "B" 
...List  "C" 
.List  "A" 


i 


it  Entertainment  and  morale  go  hand  in 
hand . . .  and  advertising . . .  the  right  kind  of 
advertising... will  play  a  more  important  part 
in  tieing  these  two  together  than  any  other 
single  factor  except  the  motion  picture  itself. 

Advertising  with  a  punch  and  a  promise. 

Advertising  with  a  message  of  confidence. 

Advertising  that  sells  the  big  idea. 

Advertising  that  will  make  all  people  .  .  . 
in  every  phase  oi  our  national  life  realize 
that  this  industry  is  doing  its  share  to  keep 
laughter,  entertainment  and  enjoyment 
in  the  forefront  of  everyday  commodities. 

Yes1. — Roll  up  your  sleeves.  Get  down  to 
business. 

if  Keep  the  American  temperament  on  an 
even  keel. 

ic  Tell  them  we're  still  making  pictures  for 
fun  and  relaxation. 

if  Tell  them  with  the  most  potent  American 
modern  implement  .  .  .  Advertising 

Tell  them  with 

NATIONAL  SCREEN  SERVICE 

Prize  Baby  of  the  Industry! 


CO- 


Copy. 

J] 

REVIEWED  IN  THIS 

ISSUE 

Page  j 

Brooklyn  Orchid 

12 

The  Lady  Is  Willing 

12 

Forbidden  Trails 

12 

Pardon  My  Stripes 

12 

Snuffy  Smith,  Yard  Bird 

12 

Man  From  Headquarters 

13 

The  Miracle  Kid 

13 

A  Tragedy  at  Midnight 

13 

•k  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  41 


Vol.  36 


No.  2 


January  31 
19   4  2 

CHARLES  E.  'CHICK'  LEWIS 

Editor  and  Publisher 


I 


ft 


REMEMBER  REARL  HARBOR 


TREASURY  DEPARTMENT 

WASHINGTON 

January  28,  1942 
To  the  Moving  Picture  Exhibitor  Addressed 

soon  ill  be  offered  a  new  Donald  Duck 

technicolo^&ntitled  "The  New  Spirit"  which 
It  was  made  especially  for  the 
by  Walt  Disney  as  a  contribu- 
n'^Vwar  effort.  It  carries  a  patriotic 
ferican,  showing  through  the  medium 
of  Donald  Duck  how  each  citizen  can  do  his  or  her  bit 
by  paying  his  income  tax  promptly. 

This  picture  will  have  widespread  publicity,  and  I 
believe  your  patrons  will  be  looking  for  it  eagerly.  It 
will  be  offered  to  you  free  and  I  hope  that  you  will  elect 
to  show  it. 

Since  its  greatest  effectiveness  will  be  between  now 
and  March  16,  I  further  hope  that  you  will  show  it  as 
soon  as  you  can  get  it,  and  then  send  it  along  without 
delay  so  that  the  next  exhibitor  may  show  it  promptly. 

I  shall  appreciate  very  much  your  cooperation. 

Sincerely  yours, 
Signed: 
Henry  Morgenthau,  Jr. 


Theatre  Equipment  &  Maintenance 

Begins  on  Page  27 


.•WM-r!  STOP  THE  Co 

THERE"S  A  ȣ\amEHg' 


41  \  (o^6^* 


JUST  WHEN  THE 
BOX-OFFICE  CHAMPIONSHIP 
CONTEST  WAS  GETTING  HOT! 

Just  when  everybody  thought  that  only  a  miracle  could  bring  forth  an  attraction  to  challenge  "Babes  on 
Broadway"  and  "Johnny  Eager"  those  record-breaking,  extended -run  sensations  . . .  the  miracle  happens 
and  it's  "WOMAN  OF  THE  YEAR!" 


0*1  \* 


^- — 


FEB  -3  \%2 

January  31,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


Frank  Freeman 

Following  announcement  some  three  years  ago  that 
Frank  Freeman  was  being  sent  to  Hollywood  to  take 
over  the  production  reins  for  the  company,  one  of  the 
Paramount  partners  said  to  this  writer:  "The  exhibition 
branch  is  losing  too  good  a  man.  Production  doesn't 
deserve  him,  even  if  he  makes  good." 

Well,  we  don't  suppose  we  have  to  state  here  or  now 
that  Frank  Freeman  did  make  good.  The  average  qual- 
ity of  Paramount  product  during  the  past  two  years 
(or  since  Frank  has  had  time  to  grasp  the  intricacies 
of  production  technique;  to  take  a  flyer  or  two  on  his 
own  pet  themes  and  theories  and  inject  his  own  ideas) 
is  ample  testimony  that  the  right  man  is  in  the  right  spot. 

His  views  on  production  matters,  as  expounded  to  a 
group  of  trade  paper  men  recently  were  most  illumi- 
nating and  clearly  indicated  why  Paramount's  product 
has  improved  so  much  under  his  business-like  way  of 
doing  things.  The  same  way,  incidentally,  that  Frank 
applied  as  a  theatre  executive. 

The  application  of  good  business  sense  to  production 
has  proved  its  value  beyond  a  doubt,  but  it  is  our  guess 
that  its  value  will  be  further  emphasized  during  the 
national  emergency  through  the  grim  necessity  for  even 
greater  application  of  sound  business  methods. 

T  ▼  T 

Prescription  for  Success 

In  spite  of  the  doubts  cast  by  many  theatremen  on 
the  necessity  for  maintaining  a  tickler  file,  scrap  book 
of  ads,  and  other  reference  material  ready  for  use  when- 
ever needed,  the  fact  remains  that  almost  every  success- 
ful theatreman  has  such  material  readily  available  and 
has  taken  the  time  and  trouble  to  accumulate  it  over 
many  years  and  under  sometimes  difficult  conditions. 

We  long  have  admired  the  almost  endless  parade  of 
ideas  which  characterize  the  show  selling  used  by  Frank 
LaFalce  in  Washington,  but  an  accidental  remark  re- 
cently prompted  him  to  take  us  into  a  room  near  his 
office  and  show  us  one  of  the  most  complete  tickler  files 
we  ever  have  set  eyes  upon — and  you  can  believe  us 
when  we  tell  you  we  have  seen  many  of  them. 

Material  clipped  from  trade  papers  as  far  back  as  1928 
and  right  up  to  almost  the  current  time,  was  carefully 
filed  away  where  it  could  be  selected  with  a  minimum  of 
effort.  Ditto  for  his  theatre  ad  scrap  books,  which  are 
divided  into  five  or  six  volumes  each  containing  a  dif- 
ferent form  of  advertising. 

We  won't  try  to  tell  anyone  that  starting  and  main- 


taining a  real  tickler  file  is  a  cinch.  It  isn't.  But  it  does 
pay  off  in  the  long  run  and  definitely  is  a  genuine  show- 
man's best  stock  in  trade  when  he  has  to  merchandise 
picture  after  picture  and  show  after  show  two  or  three 
times  a  week  for  fifty-two  weeks  of  the  year. 

Theatremen  who  happen  to  stop  off  in  the  nation's 
capital  ought  to  drop  in  on  LaFalce  and  ask  him,  as  a 
favor,  to  let  them  see  his  files  and  scrap  books.  It  will 
be  an  education  to  those  who  never  maintain  such  things 
and  an  inspiration  to  those  who  have  done  so  in  too 
matter-of-fact  a  manner. 

▼        ▼    .  ▼ 

Observations 

Word  from  the  UMPI  sub-committees  (which  are 
reported  as  making  progress  toward  the  goal  of  im- 
proved intra-trade  relations)  is  that  the  forcing  of 
shorts  is  receiving  attention  that  promises  to  clear  up 
this  old  evil.  The  ambitious  salesman  cannot  be  too 
harshly  blamed  for  trying  to  increase  his  volume  of  busi- 
ness, despite  repeated  warnings  from  his  company  head- 
quarters to  refrain  from  forcing  shorts.  However,  it  is 
up  to  the  exhibitor  who  has  direct  knowledge  of  attempts 
to  force  shorts  to  publicly  denounce  the  salesman  making 
such  efforts. 

*        *  * 

Further  matters  of  all-important  significance  to  ex- 
hibitors is  the  consideration  being  given  by  the  sub- 
committees to  improving  exhibitor-distributor  relations. 
There  is  no  monoply  on  brains,  and  any  exhibitor  who 
has  constructive  ideas  or  definite  suggestions  to  make  on 
the  matter  of  better  industry  practices,  certainly  should 
not  hesitate  to  write  out  his  formula  or  program  and 
send  it  to  the  UMPI. 

T  ▼  T 

He  Did  It 

Jules  Levey  took  plenty  of  kidding  when  he  bought 
"Hellzapoppin'  "  for  screen  production.  "How,"  asked 
his  friends,  "can  you  make  a  picture  out  of  something 
that  has  no  story?"  Apparently,  Jules  had  ideas  of  his 
own  and  recognized  the  potent  punch  of  that  title. 
Anyway,  he  made  a  picture  ...  it  has  a  story  .  .  .  it's 
doing  a  swell  business  .  .  .  and  exhibitors  playing  it  are 
seemingly  well  content.  ...  So,  Jules  laughed  last  .  .  . 
and,  it  appears,  a  profitable  laugh  at  that.  Have  YOU 
booked  it? 

—"CHICK"  LEWIS 


Page  4 


Anti-5  Trial 
Ends  in  Minn. 


Fred  Strom  Testimony 
Closes  State's  Rebuttal 


Minneapolis — Following  the  com- 
pletion of  testimony  this  week  in 
Ramsey  District  Court  where  Para- 
mount, RKO  and  20th  Century-Fox 
have  been  on  trial  charged  with 
violating  the  state's  anti-blocks-of- 
five  law,  Judge  Albin  S.  Pearson 
took  the  case  under  advisement  with 
no  argument  by  opposing  attorneys, 
and  ordered  trial  of  the  majors'  in- 
junction suit  against  law  enforce- 
ment officers  of  Minneapolis  and  St. 
Paul  to  proceed  at  once. 

Last  state  rebuttal  witness  was 
Fred  Strom,  executive  secretary  of 
Northwest  Allied,  who  described  his 
organization's  efforts  to  obtain  re- 
lease of  product  during  the  period 
when  the  anti-five  law  was  causing 
a  shortage  among  state  exhibitors. 
Into  the  record  he  put  the  fact  that 
he  had  called  upon  all  Minnesota 
members  signing  contracts  under  the 
new  law  to  take  the  20  per  cent 
cancellations  permitted  from  all 
brackets  instead  of  confining  them 
to  the  lower  grade  features.  Dis- 
tributors were  notified  of  this  Allied 
action,  he  said. 

Plaintiffs  in  the  civil  injunction, 
trial  of  which  began  at  once,  were 
the  five  majors  signing  the  consent 
decree,  together  with  United  Ar- 
tists. 


Schwartz  Again  Heads 
Cleveland  Exhibs  Ass'n 

Cleveland — Ernest  Schwartz,  presi- 
dent of  the  Cleveland  Motion  Picture 
Exhibitors  Association,  was  re- 
named to  that  office  for  the  ninth 
time  last  week.  All  other  officers 
were  also  re-elected. 


SHOWMEN'S    TRADE  REVIEW 

Production  Costs  To  Rise 
Sharply  Freeman  Says 

Paramount  Production  Chief  Cites  Increased  Wages 
And  Materials  Prices  as  Cause;  No  Cut  in  Program 


January  31,  1942 


A  number  of  predictions  as  to  the  effect  of  the  War  on  the 
production  branch  of  the  industry  were  made  last  Friday  by 
Y.  Frank  Freeman,  Paramount  vice  president  in  charge  of  pro- 
duction, at  a  luncheon  for  the  trade 

Air  Raid  Problems 
Committee  Named 

To  Advise  Civilian  Defense 
Office;  Payette  Chairman 

Washington  —  Formed  here  last 
week-end  was  a  permanent  commit- 
tee to  advise  the  Office  of  Civilian 
Defense  on  problems  affecting  mo- 
tion picture  theatres  and  other  places 
of  entertainment  in  connection  with 
blackouts  and  air  raids.  John  J. 
Payette  of  Warner  Bros,  was  named 
chairman,  with  other  members  as 
follows : 

Carter  Barron,  Loew's ;  Hardie 
Meakin,  RKO;  Eddie  Plohn,  Na- 
tional Theatre,  Washington;  Rob- 
ert Weitman,  managing  director, 
Paramount  Theatre,  New  York;  H. 
G.  Barbee,  Jr.,  Lichtman  Theatres; 
John  Eberson,  New  York  City  thea- 
tre architect. 

Detailed  plans  for  protecting  lives 
and  property  during  blackouts  and 
air  raids  were  submitted  to  OCD 
by  the  group.  Upon  OCD  approval, 
copies,  in  pamphlet  form,  will  be 
mailed  to  every  theatre  operator  in 
the  country. 


Y.  Frank  Freeman 


Industry  Contributes 
$100,000  to  Charity 

The  amusement  industry  has  sub- 
scribed over  $100,000  to  the  New 
York  and  Brooklyn  Federations  of 
Jewish  Charities,  it  was  announced 
last  week,  following  a  luncheon  at 
which  William  L.  Shirer  was  guest 
of  honor. 


INDEX  OF  DEPARTMENTS 

Page 

Advance  Dope   25 

Boxoffice  Slants    12 

Equipment  and  Maintenance   27 

Feature  Booking  Guide   41 

Hollywood    38 

Newsreel  Synopses    24 

On  the  Patriotic  Front   8 

Program  Exchange    18 

Selling  the  Picture   16 

Shorts  Booking  Guide   44 

Short  Subject  Reviews   24 

Showmanalysis    17 

Variety  Club  Notes   26 


press.  Freeman,  who  is  also  presi- 
dent of  the  Association  of  Motion 
Picture  Pro- 
ducers, made  a 
number  of  rec- 
ommendations 
regarding  the 
conduct  of  the 
industry  during 
the  war. 

Freeman  said 
that  production 
costs  would  rise 
from  10  to  15 
per  cent  due  to 
increased  labor 
costs  as  well  as 
the  higher  cost 
of  materials.  He 

could  not  say  whether  production 
may  be  curtailed  next  season,  but 
Paramount  is  planning  to  produce 
approximately  the  same  number  of 
features  for  next  season.  Naturally, 
the  Government's  war  time  needs  are 
the  first  consideration,  he  pointed  out. 

While  the  Government  has  not  in 
any  way  attempted  to  influence  pro- 
ducers in  story  material,  the  various 
studios  have  been  and  will  continue 
to  make  short  factual  pictures  for 
Governmental  use,  he  declared. 

Freeman  said  that  "hate"  pictures, 
with  the  Axis  countries  and  their 
leaders  villified,  may  now  be  made 
as  the  provisions  of  the  Production 
Code  barring  them  have  been  nulli- 
fied by  the  war. 

The  Paramount  studio  chief  said 
that  Lowell  Mellett,  co-ordinator  of 
films  for  the  Government,  told  the 
industry  that  unless  it  was  called 
upon  for  some  specific  task,  the 
greatest  service  it  could  render 
would  be  to  stay  right  on  the  job 
making  pictures.  The  industry  will 
not  request  deferment  from  military 
service  for  its  stars  or  other  talent, 
Freeman  said. 


Germain  Wins  Contest 

Nathan  Goldstein  has  announced 
the  winners  in  Western  Mass.  Thea- 
tres' nine  weeks  drive  in  honor  of 
Y.  Frank  Freeman,  Paramount  vice- 
president.  Gerry  Germain  of  the 
Strand,  Holyoke,  took  first  place; 
J.  M.  Jerauld  of  the  Garden  Thea- 
tre, Greenfield,  won  second ;  Fran- 
cis Faille,  Paramount,  North  Adams, 
third ;  George  Coleman,  Calvin 
Theatre,  Northampton,  fourth. 


Business  Poor  at%. 
Philly  Trade  Shows 

Philadelphia  —  Instead  of  getting 
better,  attendance  at  trade  screen- 
ings is  getting  worse.  Top  pictures 
draw  approximately  25,  while  lesser 
product  does  well  to  attract  five  or 
six. 


War  Activities  Committee 
Approves  2  More  Shorts 

Two  new  defense  shorts,  "Safe- 
guarding Military  Information"  and 
"Tanks,"  have  been  approved  by  the 
War  Activities  Committee  and  are 
now  available,  through  the  desig- 
nated exchanges,  to  the-  more  than 
12,000  exhibitors  throughout  the 
country  who  have  pledged  themselves 
to  play  the  shorts  as  they  are  rec- 
ommended by  the  committee.  The 
two  subjects  bring  the  number  of 
defense  shorts  now  available  to  ex- 
hibitors to  26. 


To  Be  Or  Not  To  Be' 
Release  Postponed 

Release  of  "To  Be  Or  Not  To 
Be,"  United  Artists  picturing  star- 
ring the  late  Carole  Lombard,  has 
been  postponed,  it  was  announced 
this  week  by  Gradwell  L.  Sears, 
vice-president  in  charge  of  distribu- 
tion. 


Rosenberg 
Allied  Prexy 

Replaces  Cole;  Rossiter 
And  Leventhal  Elected 


UA  to  Release  'Mr.  V 

United  Artists  will  handle  the  re- 
lease of  "Mister  V,"  a  new  picture 
produced  and  directed  by  Leslie 
Howard  with  himself  in  the  starring 
role.  The  picture  will  have  its  world 
premiere  at  the  Rivoli,  New  York. 


M.  A.  Rosenberg,  president  of  the 
AMPTO  of  Western  Pennsylvania, 
was  elected  president  of  Allied 
States  Associa- 
tion last  week 
by  the  Board  of 
Directors  meet- 
ing  in  New 
York.  He  suc- 
ceeds Col.  H. 
A.  Cole  of 
Texas.  Rosen- 
berg has  long 
been  associated 
with  the  Allied 
organization. 
He  was  form- 
erly Eastern  re- 
g  i  o  n  a  1  vice- 
president  and  a  member  of  the  na- 
tional executive  committee. 

Don  Rossiter  of  Indiana  was 
elected  recording  secretary  of  Al- 
lied, replacing  Arthur  Howard  of 
Boston.  Meyer  Leventhal  of  Boston 
was  chosen  financial  secretary  in 
the  place  of  Herman  Blum,  of 
Baltimore.  All  other  national  offi- 
cers, including  Abram  F.  Myers, 
chairman  of  the  board  and  general 
counsel,  were  re-elected. 

Rosenberg,  Allied's  new  chief,  left 
Columbia  University  for  the  Army 
during  the  last  war.  In  1920  he 
purchased  the  Rialto  Theatre  in 
Pittsburgh,  which  he  still  operates. 


M.  A.  Rosenberg 


Eyssell  Elected  to 

R.  C.  Board  of  Directors 

Gus  S.  Eyssell,  managing  director 
of  Radio  City  Music  Hall  and  of 
the  Center  Theatre,  as  well  as  presi- 
dent of  the  Radio  City  Music  Hall 
Corp.,  was  elected  to  the  board  of 
directors  of  Rockefeller  Center  last 
week. 


SHOWMEN'S 

Trade     /fgfi\  Review 


Vol.  36,  No.  2 


Jan.  31,  1942 


Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 


Published  every  Friday  by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York  City.  Telephone  BRyant  9-5606. 
Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager; 
Harold  Rendall,  Equipment  Advertising 
Manager;  West  Coast  Office,  Guaranty 
Bldg.,  6331  Hollywood  Blvd.,  Hollywood, 
Calif.,  Telephone  Hollywood  1390,  Ann 
Lewis,  manager;  London  Representative, 
Milton  Deane,  185  Fleet  St.,  London 
E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Syd- 
ney, Australia.  Subscription  rates  per 
year:  $2.00  in  the  United  States  and 
Canada;  Foreign,  $5.00.  Single  copies, 
ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  second  class  matter 
February  20,  1940,  at  the  Post  Office  at 
New  York,  N.  Y.,  under  the  Act  of  March 
3,  1879.  Contents  copyrighted  1942  by 
Showmen's  Trade  Review,  Inc.  Printed 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York  City 


LET  THESE  HEADLINES  OF  FIRST 
FEW  DATES  BE  YOUR  GUIDE  LINES! 


'Hellzapoppin'  the  Hottest 

s    P  m  tattle  for  nine  days  of  second  week. 


at 


VARIETY,  JAN.  21 


'HELLZA' TORRID  $8,000 
ON  PORTLAND  2D  WEEK 


•Hellz' Best  ^corner 

City,  Jan.  20 


Kansas  . 


Portland,  Ore.,  Jan.  20. 
Outstanding  this  week,  though,  is 
the  remarkable  strength  displayed  by 
"Hellzapoppin'  at  the  Broadway. 
Olsen- Johnson  comedy  is  not  far  off 
from  the  initial  week  which  battled  a 
blizzard  to  easily  lead  Portland  biz. 


apoppu* 
houses 


FLASH!  "Hellzapoppin'  breaks  all  box  office 
records  for  mid-week  openings  at  Or- 
pheum  Theatre,  San  Francisco,  Senate 
Theatre,  Harrisburg  and  Astor  Theatre, 
Reading,  Pa.) 

FLASH!  "Hellzapoppin"  establishes  new  record 
at  Denver  Theatre,  Denver  I 


RASH! 


Hellzapoppin"  breaks  all  records  ar 
Palace  Theatre,  Rochester! 


7  "Hellzapoppin"  in  record-breaking 
engagements  in  Toronto  (held  over),  and 


Hamilton,  Ontario! 


UNIVERSAL  PICTURES  prwwnti 

HELLZAPOPPIN' 

starring  OLSEN  cod  JOHNSON 
MARTHA  RAYE 

HUGH  HERBERT  •  MI5CHA  AUER  •  JANE  F RAZEE  «  ROBERT  P AlGf  •  OUS 
SCHIUING  -  SHEMF  HOWAftO  •  TK»  Si*  Hih  •  Slim  and  Slow  •  Th*  Co«o«'o» 
»r-t  *»•  OLIVE  HATCH  WATER  RAllET 


Scncnpfcty  by  Nu  P*rnr  *nd  1 
SuegOttd  by  «H»  l'l»v  "Ol 

AMAYFAIK  PRODUCTION 


Otff'f)  <  *1  MOT?  Kj»    N*'  Fx 

•  •  Dif*CT*«i  i-r  H  I 


300   KEY   CITY   BOOKINGS   DATED   IN  NOW! 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


20TH-FOX  TRADESHOW 

Five  pictures  in  its  eighth  block  will 
be  tradeshown  by  20th  Century-Fox  on 
Feb.  2  and  3.  Monday's  schedule  in- 
cludes "Roxie  Hart,"  "Castle  in  the 
Desert"  and  "On  the  Sunny  Side."  On 
Tuesday  "Song  of  the  Islands"  and  "The 
Night  Before  the  Divorce"  will  be 
screened. 


Cardboard  OK  For 
Film  Shipments 

ICC  Also  Approves  Use  of 
Fiberboard  Replacing  Metal 

The  Interstate  Commerce  Commis- 
sion has  authorized  the  use  of  card- 
board or  fiberboard  boxes  for  ship- 
ping film  from  film  laboratories  to 
exchanges.  This  follows  closely  an 
appeal  by  Eastman  Kodak  Co.  to 
conserve  the  cans  which  it  uses  to 
send  film  to  the  laboratories  and 
the  studios.  Use  of  the  cardboard 
and  fiberboard  containers  is  expected 
to  facilitate  the  problem  of  getting 
the  metal  containers  back  to  East- 
man which  must  use  them  to  protect 
the  raw  stock.  In  addition,  Eastman 
is  supplying  corrugated  fiberboard 
cases  for  return  shipments  of  the 
empty  cans. 

The  ruling  of  the  Interstate  Com- 
merce Commission  may  permit  some 
film  to  be  shipped  in  inflammable 
cases  but  whether  this  ruling  will 
be  honored  by  state  and  local  fire 
control  authorities  is  another  ques- 
tion. 

However,  1,500,000  of  the  new 
type  containers  will  be  used  during 
the  coming  year,  it  is  estimated. 


'41  Tax  Collections 
Double  1940  Figures 

Washington — Compared  with  1940, 
admission  "takes"  in  the  United 
States  more  than  doubled  last  year, 
soaring  to  unprecedented  levels.  The 
total  for  1941  amounted  to  $87,819,- 
800,  while  the  1940  total  was  only 
$43,483,372.84,  according  to  a  report 
issued  last  week  by  the  Bureau  of 
Internal  Revenue.  Although  the  new 
war  taxes  which  went  into  effect 
Oct.  1  might  account  for  some  of 
the  increase,  collections  on  admis- 
sion taxes  for  the  first  six  months 
of  the  year  were  almost  as  great 
as  during  the  entire  12  months  of 
1940. 


UA  Indianapolis  Branch 
Now  in  Western  Division 

Indianapolis  branch  of  United  Ar- 
tists has  been  moved  from  the  East- 
ern Division  to  the  Western  Divi- 
sion, according  to  Carl  Leserman, 
UA  general  sales  manager.  The 
Hoosier  capital  now  becomes  part 
of  the  district  over  which  Charles 
Stern  presides. 


Lee  at  Virginia  Meet 

Richmond,  Va.  —  Claude  Lee  of 
Paramount  attended  the  meeting  here 
this  week  of  the  Theatre  Owners  of 
Virginia. 


Balaban  Says  Decree  Costs 
Major  Companies  $5,000,000 

Liquidation  Time  of  Each  Picture  Doubled,  Declares 
Paramount  President;  Sees  Benefits  in  Plan,  However 

The  system  of  selling  imposed  on  the  five  major  companies  by 
the  consent  decree  is  costing  them  an  aggregate  of  $5,000,000.  it 
was  stated  last  week  by  Barney  Balaban,  president  of  Para- 
mount.  Furthermore,  it  takes  twice 


as  long  to  liquidate  a  picture  as 
formerly,  he  said. 

The  delay  in  playing  off  a  picture 
and  the  increased  outlay  for  sales- 
men, cost  of  screenings,  etc.,  has 
cost  the  five  companies  the  $5,000,- 
000  he  named  as  the  cost  of  the 
decree.  In  addition,  he  pointed  out 
there  is  interest  to  pay  on  money 
used  in  production  to  meet  the  re- 
quirements of  the  decree  requiring 
trade  shows. 

Despite  the  heavy  cost,  Para- 
mount's  president  expressed  the  be- 
lief that  the  fact  that  only  com- 
pleted pictures  may  be  sold  is  bene- 
ficial. Furthermore,  he  said  that  this 
clause  was  having  a  beneficial  ef- 
fect on  the  type  and  quality  of 
production,  programs  being  selected 
with  greater  care  and  each  picture 
being  made  with  an  eye  to  it's  box- 
office  strength. 

Balaban  conceded  that  trade  shows 
have  not  been  well  attended,  but  he 
pointed  out  that  exhibitors  are  able 
to  get  a  line  on  a  picture's  box  of- 
fice power  due  to  the  longer  period 
during  which  it  is  being  sold. 


Cincy  Indie  Operators 
Discuss  Duals  Outbreak 

Cincinnati — Running  major  attrac- 
tions as  duals  came  in  for  heated 
discussion  at  the  Cincinnati  Inde- 
pendent Theatre  Owners  Associa- 
tion monthly  meeting  here  last  week. 
Up  until  a  few  months  ago,  this  city 
had  been  free  of  double  features. 
Wess  Huss,  president,  presided  at 
the  meeting. 


Filing  Film  Scores 
Looms  in  Nebraska 

Anti-ASCAP  Law  May 
Muddle  Picture  Deals 


Lincoln,  Neb. — With  various  re- 
leased members  of  ASCAP  seeking 
to  protect  themselves  under  Neb- 
raska's anti-ASCAP  law,  the  proba- 
bility loomed  high  this  week  that 
the  entire  score  of  film  productions 
in  which  music  of  the  society  is 
used  will  be  filed  with  the  Secre- 
tary of  State  of  Nebraska.  There 
was  also  a  strong  possibility  of  the 
return  of  the  score  charge. 

Only  copyright  owners,  individu- 
ally, can  legally  do  business  in  mu- 
sic in  this  State.  A  copyright  owner 
must  file  each  song  owned  by  him 
with  the  Secretary  of  State;  it  must 
be  stamped  with  a  sworn  statement 
that  he  owns  all  rights  to  it;  all 
prices  for  public  performances  must 
be  printed  on  it. 

Likely  to  cause  a  muddle  is  the 
film  angle.  When  a  salesman  makes 
a  deal,  price  for  the  film  will  be 
first  determined,  after  which  every 
ASCAP  member  who  has  a  part 
of  the  score,  if  filed  properly  in 
Nebraska,  will  have  his  case  pre- 
sented in  a  separate  bill.  Where 
bigger  musicals  are  involved,  this 
may  make  five  or  six  arrangements 
in  every  situation. 


Hail  Institutional  Plan 

Trailers  Picturing  Outstanding  Personalities  With 
Their  Endorsements  on  Films  Called  Highly  Effective 

After  several  months  of  widespread  use  of  institutional  adver- 
tising trailers,  theatremen  in  Michigan  are  finding  this  form  of 
exploitation  one  of  the  most  effective  and  economical  so  far 
developed,  according  to  Ray  Branch, 


president  of  Allied  Theatres  of 
Michigan,  who  sponsored  the  idea. 

The  Michigan  exhibitors  have 
made  a  total  of  18  trailers  and  these 
have  been  used  in  practically  all 
theatres  in  the  state.  The  trailers 
run  less  than  a  minute  and  picture 
outstanding  personalities  and  lead- 
ers in  various  fields  along  with  their 
statements  endorsing  motion  pic- 
tures. They  carry  out  an  idea  origi- 
nally urged  as  an  institutional  effort 
by  Earl  J.  Hudson,  head  of  United 
Detroit  Theatres,  at  Michigan  Al- 
lied's  convention  last  fall.  The  trail- 


ers are  now  being  produced  at  a 
cost  of  $1  per  print  to  theatres  using 
them,  and  according  to  Branch,  fur- 
ther extension  of  the  idea  would  re- 
sult in  cutting  the  cost  per  print  far 
below  that  figure. 

Included  in  the  subjects  used  are 
statements  by  President  Roosevelt, 
Admiral  Chester  W.  Nimitz,  Com- 
mander of  the  U.  S.  Pacific  Fleet, 
nationally  known  clerics,  writers  and 
others.  The  brief  institutional  films, 
Branch  states,  frequently  draw 
rounds  of  applause  from  audiences 
in  all  types  of  theatres. 


AUTRY  AUTOGRAPHS 
DEFENSE  STAMP  BOOKS 


During  the  ceremonies  attendant  to  the 
changing  of  the  name  of  Berwyn,  Okla., 
to  Gene  Autry,  Okla.,  it  was  announced 
that  every  resident  of  the  town  had 
purchased  a  defense  bond  or  stamp, 
making  it  the  first  community  to  have 
responded  100  per  cent.  Above,  Gene 
Autry  himself  is  shown  autographing 
the  stamp  albums  purchased  at  his  urg- 
ing. This  photo  has  been  made  into  a 
one  sheet  poster  which  has  been  widely 
distributed  throughout  the  country. 


Special  Class  of 
Variety  Members 

Annual  Dues  of  $5  Set  for 
Wartime  Memberships 


All  Variety  tents  will  accept  mem- 
berships in  a  special  class  with  an- 
nual dues  of  $5,  for  the  duration  of 
the  War,  National  Chief  Barker 
John  H.  Harris  announced  this 
week.  Members  in  this  special  class 
will  enjoy  all  the  privileges  of  regu- 
lar members,  except  that  they  may 
not  vote  or  hold  office.  They  may 
at  any  time  transfer  to  regular  mem- 
bership according  to  the  rules  of 
the  individual  tents. 

Purpose  of  the  special  member- 
ships is  to  make  the  Variety  Clubs 
100  per  cent  representative  of  the 
amusement  business  by  the  time  the 
"Hey  Rube"  drive  closes  on  Feb.  14. 

Committees  have  been  appointed 
or  soon  will  be  in  each  tent  to  or- 
ganize membership  drives. 

Captains  to  head  the  various  divi- 
sions will  be  appointed  so  that  all 
parts  of  the  amusement  business  will 
oe  completely  covered. 

First  Assistant  National  Chief 
Barker  Bob  O'Donnell  is  expected  to 
announce  the  formation  of  a  new 
tent  in  an  important  exchange  city 
next  week.  Meetings  are  also  being 
held  in  two  other  exchange  cities. 


Tax  on  Chains  Bill 
Up  in  Albany  Again 

Albany — That  old  bill  calling  for 
a  state  tax  on  chain  stores,  including 
theatres,  which  has  been  shelved  an- 
nually in  the  Assembly  Taxation 
Committee,  is  coming  up  for  consid- 
eration again.  Bill  puts  the  tax  on  a 
sliding  scale  in  groups  of  five.  Action 
is  also  due  on  the  Bingo  licensing 
legislation  with  taxes  accruing  to 
the  state  for  operation  of  the  games. 


m 


January  31,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  7 


Important  Dates 

Feb.  6 :  Chicago  Reel  Fellows  Club 
dinner  dance.    Congress  Hotel. 

Mar.  14 :  Warner  Club  Banquet  and 
Ball.  Hotel  Waldorf  Astoria,  Xew  York. 

April  28  :  Schine  anti-trust  suit  to  trial, 
Federal  Court,  Buffalo. 

May  4-8:  SMPE  Spring  convention. 
Hollywood-Roosevelt  Hotel,  Hollywood. 


Sayreville  House 
Wins  On  Appeal 

Clearance  Cut  for  Don; 
New  Case  Filed  in  Maine 


UMPI  CONSIDERS  TRADE  PRACTICES 

Rodgers  Urges  Solution  of  Five  Controversial  No  PHCC  COfl t TOl 
Problems/  Group  Will  Have  Paid  Secretary    Qp  pj||f]  Rentals 


The  United  Motion  Picture  Industry  this  week  made  progress 
toward  its  goal  under  point  5  as  committees  got  under  way  to  con- 


Senate  Amendment  Is 


sider  some  of  the  more  complicated  problems  confronting  the  Accepted  by  House 

industry.  Meetings  continued  in  Xew     


The  Appeals  Board  made  another 
decision  this  week,  its  17th.  and  a 
number  of  new  cases  were  filed  at 
various  arbitration  tribunals  through- 
out the  country.  The  Colony  Thea- 
tre at  Sayreville,  N.  J.,  won  a 
partial  victory  when  the  Board  cut 
the  clearance  of  the  Capitol  at  South 
River  over  it  to  seven  days  and  also 
abolished  clearance  of  Perth  Amboy 
Theatres  over  Sayreville. 

Arbitrator  Thomas  McConnell  in 
Chicago  cut  the  clearance  of  the 
Westmont  Theatre  to  24  hours  over 
Jarman's  Don  Theatre  at  Downer's 
Grove.  Also  in  Chicago,  Arbitra- 
tor Drennan  Slater  found  the  clear- 
ance complained  of  by  the  Alcyon 
Theatre  to  be  reasonable. 

John  L.  Fioravanti  and  Carman 
C.  Reina,  owners  of  the  Dunellen 
Theatre,  Dunellen,  X.  J.,  have  filed 
a  complaint  charging  that  the  clear- 
ance which  the  Brook  Theatre  at 
Bound  Brook  has  over  it  is  unrea- 
sonable. The  latter  is  a  Skouras 
house. 

Another  complaint  filed  this  week 
was  that  of  Paul  A.  Hunter,  Jr., 
and  Ruth  M.  Hunter,  owners  of  the 
Playhouse  Theatre,  Gorham,  Maine, 
asking  for  more  reasonable  clear- 
ance. The  Star  in  Westbrook  has 
30  days'  clearance  and  the  State  and 
the  Strand  in  Portland,  60  days. 


York  throughout  the  week  with  their 
agenda  highlighted  by  a  program 
suggested  by  William  F.  Rodgers. 

The  original  unity  program  had 
five  points,  the  only  one  in  contro- 
versy being  the  fifth  which  dealt 

with  relations  between  the  different   

branches  of  the  industry.    The  en-   Chaplin,  Disney,  Goldwyn 
program  hangs  upon  the  sue- 


Producers  Group 
Formed  on  Coast 


tire 


Washington,  D.  C. — Acceptance  of 
a  Senate  amendment  exempting  film 
rentals  from  the  provisions  of  the 
price  control  bill  was  voted  by  the 
Senate  this  week. 

Contending  that  films  are  expres- 
sions of  ideas,  and  should  be  classed 
along   with   the   press   and  radio, 


cessful  solution  of  problems  falling 
within  this  category.  Shortly  after 
the  sessions  began  Rodgers  named 
five  of  them  which  he  considered 
paramount : 


In  Independent  Association  «Pf™«y  since  there  is  no  way  in 


Hollywood — Papers  were  filed  in 
Sacramento  for  the  purpose  of  or- 
ganizing and  incorporating  the  So- 


might  be  set  on  the  various  classes 
of  films  because  of  the  numerous 
factors  entering  into  production 
costs,  Senator  Downey  of  California 


1.  Finding  a  better  method  of  gety  of  Independent  Motion  Picture     ^  - «^  of  &e  S« 

mncr  th„n        G*,^;^*  Producers  Inc.    Purposes  of  the  cor-   liad  requested  placement  oi  tne  sen 


Government  Objects  to 
Columbia  Interrogatories 

On  Feb.  18  the  Government  will 
ask  Federal  Judge  Henry  W.  God- 
dard  to  strike  out  15  interrogatories 
served  by  Columbia  Pictures  in  the 
main  Xew  York  equity  suit,  accord- 
ing to  a  notice  filed  in  Federal  Court 
this  week.  Amplified  details  of  the 
Government's  case  against  the  Little 
Three  are  being  sought  by  Columbia. 


Move  to  Lift  Ban  on 
Sunday  Movies  Fails 

Jackson,  Miss.  —  The  Mississippi 
House  this  week,  by  a  margin  of 
only  four  votes,  refused  to  approve 
a  bill  to  repeal  the  state's  100-year- 
old  ban  on  Sunday  shows.  Forty- 
eight  of  Mississippi's  210  motion 
picture  theatres  "are  operating  on 
Sunday  despite  the  ban."  according 
to  Rep.  Prentiss  Russell,  co-author 
of  the  bill. 


200  RCAF  Men  to 
Attend  Film  Opening 

Two  hundred  members  of  the 
Royal  Canadian  Air  Force  will  at- 
tend the  opening  of  ''Captains  of 
the  Clouds"  at  the  Strand  on  Feb.  12. 


selling  than  the  five-picture  plan 

2.  Finding  ways  and  means 
within  the  industry  to  prevent 
forcing  of  shorts  and  features,  if 
found  true. 

3.  Setting    up    machinery  for 
proper  and  thorough  investigation 
of   territorial   disagreements  and 
ways    and    means  of 
them. 

4.  A  method  and  a  source 
through  which  individual  com- 
plaints can  be  investigated  and  a 
determination  made. 

5.  A  substitute  for  the  present 
method  of  arbitration  if  the  latter 
is  unsatisfactory. 

The  statement  last  week-end  from 
the  Department  of  Justice  indicating 
displeasure  with  the  way  the  decree 
is  working  and  intimating  theatre 
divorcement  may  be  sought  if  the  de- 
cree does  not  bring  changes  desired 
in  the  industry'  set-up  by  the  govern- 
ment, came  as  a  sort  of  damper  on  the 
proceedings  for  self-initiated  re- 
forms by  the  intra-industry  groups. 

Rodgers  anticipated  that  some 
might  suggest  keeping  one  eye  on 
June  1,  since  many  of  the  indus- 
try's problems  are  connected  with 
the  consent  decree,  many  of  whose 
provisions  may  be  ended  on  that 
date.  "It  seems  to  me  that  the  en- 
tire spirit  of  this  unity  activity  will 
be  injured,  if  not  lost,  if  we  ap- 
proach these  problems  from  the  angle 
of  *We  better  had  or  else',"  he 
said. 

To  discuss  these  problems,  the 
following  committee  has  been  meet- 
ing this  week:  Col.  H.  A.  Cole, 
former  Allied  president ;  Ed  Kuvken- 
dall,  president  of  the  MPT  OA : 
Robert  White  and  Robert  Poole  of 
the  PCCITO;  Jack  Kirsch.  head 
of  Illinois  Allied ;  Joseph  R.  Yogel 
of  Loew's ;  Max  A.  Cohen  of 
MPTOA's  Xew  York  unit:  Xed 
Depinet  of  RKO.  and  Harry  Brandt. 

The  group  has  also  decided  to 
hire  a  paid  secretary. 

Another  committee  appointed  to 
organize  a  system  for  institutional 
advertising  has  completed  its  report 
which  will  be  released  this  week- 
end. Among  the  ideas  considered 
were  Earl  Hudson's  plan  of  institu- 
tional advertising  said  to  be  highly 
successful  in  Michigan. 


Purpose 

poration  are  to  unite  independent 
producers  who  control  no  theatre 
outlets  in  an  organization  to  guaran- 
tee fullest  co-operation  with  existing 
organizations  of  other  motion  picture 
groups.  Service  to  the  nation  is  an- 
other ambition  of  the  society. 

Charles    Chaplin,    Walt  Disnev, 
correcting  Samuel  Goldwyn,  Alexander  Korda, 
Mary  Pickford,  David  O.  Selznick. 
Walter  Wanger  and  Orson  Welles 
made  the  announcement  of  the  action. 


ate  amendment  in  the  bill. 


Joan  Crawford  to 
Take  Lombard  Role 

Metro  has  granted  Joan  Crawford 
a  leave  of  absence  to  permit  the  ac- 
tress to  play  the  part  originally  as- 
signed to  Carole  Lombard  in  the 
Columbia  release  of  Korda's  "He 
Kissed  the  Bride." 

Miss  Crawford  has  made  arrange- 
lifiA-r  J  cl  cl  irt  ments  with  the  United  States  Treas- 
MbM  I  rade  ihOW  heb.  I  U  ury  Department  to  allocate  her  $112.- 
MGM  this  week  announced  trade  500  salary  to  charitable  institutions 
showings  on  February"  10  for  "The  with  Red  Cross.  Infantile  Paralysis 
Courtship  of  Andy  Hardy"  and  "This  Drive.  Motion  Picture  Relief  Fund. 
Time  for  Keeps."  1  and  Xavy  Relief  Fund  participating. 


I  0  SURE  HKEToGive  YTh'Job 
as  DooRmaiV—  ya,  got  All 

TH'  QUALIFICATIONS  -  V-4  <SGT 

^XPcTRieNcre  and  ^pperrance- 
&UT  the  uniform 
WONT  FIT  YA/ 


Page  8 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


ON  THE  PATRIOTIC  FRONT 


Popularity  Contest 
Gets  Patriotic  Note 

One  of  many  suggestions  outlining  ways  to 
tie  in  with  Governmental  emergency  efforts  that 
has  all  of  the  earmarks  of  possessing  genuine 
box  office  value,  puts  a  brand  new  dress  on  an 
old  contest  idea.  In  its  new  form  the  contest 
offers  wide  coverage  and  willing  co-operation  of 
radio  and  press. 

A  popularity  contest  with  entrees  engaged  in 
the  sale  of  defense  bonds  and  stamps  can  be 
broken  down  into  departments  with  winners  in 
each  department  presented  from  the  stage  of 
your  theatre.  A  final  contest  with  the  theatre 
offering  a  crown,  plaque,  scroll,  or  cup  to  the 
surviving  finalist  should  bring  flattering  returns 
as  well  as  the  great  amount  of  goodwill  that  will 
accrue  to  the  theatre  for  taking  the  initiative  in 
such  a  movement. 

Break  up  the  contest  drives  as  you  see  fit  with 
one  period  devoted  to  "Most  Popular  Waitress," 
another  to  "Most  Popular  Salesgirl,"  another 
to  "Most  Popular  High  School  Girl,"  another 
to  "Most  Popular  College  Girl."  The  idea 
lends  itself  to  so  many  different  sub-contests 
that  you  are  certain  to  find  several  to  exactly 
fit  your  needs. 

The  head  of  the  local  defense  bond  and  stamp 
sales,  city  and  club  officials,  and  other  public 
spirited  citizens  will  willingly  lend  their  every 
co-operation  to  a  contest  of  this  nature  and 
their  presence  on  your  committee  will  guaran- 
tee plenty  of  accompanying  newspaper  and  radio 
publicity. 


Treasury  Department  Film  Ready 

National  Screen  Service  will  distribute  "The 
New  Spirit,"  Walt  Disney  Technicolor  reel 
starring  Donald  Duck  and  made  at  the  request 
of  Henry  Morgenthau,  Jr.,  Secretary  of  the 
Treasury.  The  film  was  created  to  show  the 
American  people  the  necessity  of  paying  income 
taxes  earlier  this  year. 

The  War  Activities  Committee  of  the  M  P 
Industry  announced  that  250  of  the  100  prints 
are  being  shipped  this  week.  National  Screen 
is  handling  distribution  gratis  as  a  contribution 
to  national  defense. 


General  Praises  "Cavalcade" 

Bernard  Kreisler,  Universal  shorts  subjects 
head,  has  distributed  copies  of  a  letter  in 
which  Brigadier  General  A.  D.  Surles  praises 
"Cavalcade  of  Aviation,"  Universal  Featurette. 

The  letter  can  be  used  for  exploitation  display 
by  theatres  showing  the  film.  In  it  General 
Surles  states :  "Your  picture,  'Cavalcade  of 
Aviation,'  was  reviewed  in  the  War  Department 
on  January  7,  1942,  and  I  am  pleased  to  inform 
you  that  the  production  is  regarded  as  a  good 
one,  and  we  feel  it  will  further  stimulate  fine 
Army  publicity. 

****★*★★ 

WIN  the  War  NOW! 
Everything  Else  is  Chores 

Will  H.  Hays 


CO-OP  AD  PAGE  FEATURES  NATIONAL  EMBLEMS 

The  patriotic  angle  of  the  following  idea  for  a  co-op  advertising  page,  as  put  over  by  a  mid-west 
manager,  makes  for  its  rsady  acceptance  by  most  newspapers. 

Mats  or  art  of  any  patriotic  emblem  or  character  are  acceptable,  the  idea  being  to  select  three  or 

more,  such  as,  a  flag,  shield,  soldier,  sailor,  etc.,  and  cut  them  into  pieces  to  be  used  in  the  ads  of 

merchants  co-operating.  Pr'zes  would  be  awarded  for  the  neatest  and  best  arranged  assembly  of  the  art 
into  a  composite  patriotic  illustration. 

The  stunt  is  particularly  good  when  tied  to  some  film  of  patriotic  or  war  portend.  Theatre  tickets 
and  offerings  of  co-operating  merchants  could  be  used  as  rewards. 


Theatres  Aiding  in 
Recruiting  Drives 

The  stage  of  every  theatre  in  Los  Angeles  has 
been  placed  at  the  service  of  the  Army,  Navy 
and  Marine  Corps  for  use  in  recruiting.  This 
movement  should  spread  through  theatres  nation 
wide.  It  is  not  only  an  essential  patriotic  service 
but  is  sure  to  reflect  the  very  ultimate  in  good 
will. 

In  larger  cities,  theatres  should  form  groups 
as  in  Los  Angeles  and  offer  their  facilities  to 
the  recruiting  officers.  In  smaller  places  where 
no  recruiting  office  exists  managers  should  con- 
tact the  nearest  recruiting  office  and  arrange  for 
the  presence  of  a  recruiting  staff  one  night  a 
week. 

If  you  go  in  for  this  activity,  go  big!  Give 
every  cooperation  possible.  Open  activities  with 
patriotic  music  and  use  a  color  slide  of  the 
flag.  If  possible,  have  the  mayor  or  some  other 
outstanding  citizen  make  a  few  remarks  to 
open  proceedings.  It  may  be  a  good  idea  in  the 
smaller  towns  to  have  some  personality  make 
three  minute  talks  each  night  to  build  up 
prospective  recruits  for  induction  when  the  en- 
listment personnel  arrives. 


Use  Shorts  for  Patriotic  Flavor 
And  Drawing  Power  of  Programs 

Consult  STR's  Short  Subject  Booking  Guide 
for  films  of  patriotic  significance.  There  are 
going  to  be  more  and  more  of  these  single  and 
double  reelers  that  have  bearing  on  the  events 
connected  with  the  present  emergency  and  you 
can  make  every  one  sell  tickets  if  you  spot' 
them  right  and  really  sell  them. 

A  good  many  of  these  subjects  will  deal  with 
activities  that  are  of  particular  interest  to 
various  war  emergency  groups  and  you  will  be 
losing  business  unless  you  pay  attention  to  their 
booking  and  notify  the  interested  parties  well 
in  advance  of  play  date. 


Defense  Council  Lauds  "Joe  Smith" 

Baltimore's  Defense  Council,  headed  by 
Mayor  Howard  Jackson,  declared  "Joe  Smith, 
American,"  "timely  entertainment  and  certain 
to  contribute  to  Civilian  Moral,"  following  a 
special  showing  of  the  Metro  picture  arranged 
by  William  K.  Saxton,  Loew's  Theatres  Balti- 
more City  Manager. 


Disney  Army,  Navy  Insignia  Shown 

A  distinctive  array  of  insignia  for  the  army 
and  navy,  created  by  Walt  Disney,  is  now  on 
display  at  the  Defense  Recreation  Center,  New 
York  City. 


Take  Lead  in  Organizing  and 
Rewarding  Bond  Sales  Groups 

One  way  of  putting  your  theatre  in  the  fore- 
front of  public  thought  is  a  contest  for  defense 
bond  and  stamp  sales  with  the  various  civic 
clubs  of  your  community  as  contestants. 

It  is  possible  for  you  to  bring  so  much  empha- 
sis to  the  idea  through  endorsement  of  local 
defense  stamp  sales  heads,  city  fathers,  etc.,  that 
any  chance  of  the  various  organizations  refusing 
to  take  part  is  entirely  eliminated.  The  clubs 
would  participate  in  the  drive  as  individual 
bodies  and  the  Club  selling  the  greatest  amount 
of  stamps  and  bonds  would  be  entertained,  with 
their  wives,  on  some  specified  night  at  your 
theatre. 


Shoppers'  Checking  Service  Puts 
Theatres  In  War  Economy  Role 

Bulletin  PM  2198  of  the  OPM  suggests  that 
the  shopping  public  carry  their  purchases  in- 
stead of  asking  for  delivery.  It  is  estimated 
that  this  co-operation  would  conserve  tires, 
trucks,  and  paper. 

Theatres  located  in  the  center  of  shopping 
districts  are  in  a  position  to  capitalize  on  this 
effort  by  offering  a  checking  service  to  shoppers. 
Allow  them  to  leave  their  purchases  at  your 
theatre  and  be  sure  that  a  program  of  coming 
attractions  is  placed  in  the  bundles. 

The  offering  of  this  free  service  should  in- 
crease the  traffic  in  and  out  of  your  operation 
and,  it  offers  you  a  chance  to  perform  a  genu- 
ine service  that  will  be  appreciated  by  those 
who  make  use  of  your  facilities. 


"Bugs  Bunny"  Selling  Bonds 

Leon  Schlesinger,  creator  of  screen  cartoons, 
has  put  "Bugs  Bunny"  to  work  for  the  sale  of 
defense  stamps  and  bonds.  A  film  in  which  the 
animated  rabbit  sings  Irving  Berlin's  "Any 
Bonds  Today"  was  turned  out  in  record  time 
and  has  been  delivered  to  the  Treasury  Depart- 
ment for  distribution  to  theatres. 


THE  PATRIOTIC  MOTIF 

Patriotic    Music   peps   up  your  program! 


Are  you  using  the  national  anthem  to 
open  and  close  your  show? 


Are  you  equipped  to  overlay  a  color  slide 
of  the  American  Flag  on  which  to  flash  the 
opening  title  of  your  picture  at  every  show? 
(The  reaction  will  be  swell.) 


They're  out  for 

THE  CASH  AGAIN! 


EVERY  TIME! 


They  never  busted  a 
Bronc  in  their  lives— but 
oh,  what  they're  doing 
to  America's  box  offices! 

STEP  UP,  POWER! 
NATIONAL  RELEASE  IS  FEB.  13th 

STEP  UP -AND  CASH  IN 
AS  THE  CROWD 
CRASHES  IN! 


and  LOU  COSTELLO 


'em  Cowoy 

with 


99 


DICK  FORAN  •  ANNE  GWYNNE  •  JOHNNY  MACK  BROWN 
SAMUEL  S.  HINDS  - THE  MERRY  MACS  •  ELLA  FITZGERALD 

THE  HI-HATTERS  •  THE  BUCKAROO  BAND  •  THE  RANGER  CHORUS  OF  40 

Screen  Play,  True  Boardman,  John  Grant  •  Adaptation,  Harold  Shumate  •  Original  Story,  Edmund  L.  Hartmann 
Directed  by  ARTHUR  LUBIN     •    Associate  Producer  ALEX  GOTTLIEB 

A  UNIVERSAL  PICTURE 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


The  Lady  Is  Willing 

Columbia         Comedy-Drama         91  mins. 

(Prod.  No.  Not  Set— Nat'l  Release,  Feb.  12) 

AUDIENCE  SLANT:  (Adult)  Top- 
flight entertainment.  They'll  get  real  enjoy- 
ment out  of  this  swell  picture. 

BOX  OFFICE  SLANT:  Merits  atten- 
tion of  wise  showmen.  Should  run  up  some 
healthy  box-office  receipts. 

Cast:  Marlene  Dietrich,  Fred  MacMurray,  Aline 
MacMahon,  Stanley  Ridges,  Arline  Judge,  Roger 
Clark,  Marietta  Canty,  David  James,  Ruth  Ford, 
Harvey  Stephens,  Harry  Shannon,  Elizabeth  Risdon, 
Charles  Lane,  Murray  Alper,  Kitty  Kelly.  Credits: 
Directed  by  Mitchell  Leisen.  Screenplay  by  James 
Edward  Grant  and  Albert  McCleery.  From  a  story 
by  James  Edward  Grant.  Director  of  photography, 
Ted  Tetzlaff.  A  Charles  K.  Feldman  Group  Produc- 
tion. 

Plot:  A  Broadway  actress  adopts  an  aban- 
doned baby.  In  order  to  get  him  she  must 
prove  she  is  either  financially  solvent  or  mar- 
ried. Being  neither,  she  arranges  a  marriage 
of  convenience  with  the  young  doctor  called 
in  to  look  after  the  child.  Jealousy,  black- 
mailers and  lots  of  other  things  intervene 
before  these  two  discover  their  love  for 
each  other  and  the  baby. 

Comment:  Starting  off  as  a  highl"  sophis- 
ticated comedy  and  ending  with  a  heavy 
dramatic  sequence,  this  excellent  feature  mer- 
its the  attention  of  wise  showmen  from  the 
finest  class  houses  to  the  most  modest 
neighborghood  runs.  It's  a  first-quality  pro- 
duction in  every  respect,  and  with  proper 
selling,  sbould  run  up  some  healthy  box- 
office  receipts.  A  combination  of  a  swell 
script,  outstanding  performances  and  bang- 
up  directorial  job  by  Mitchell  Leisen,  add  to 
the  picture's  worth.  These  are  enhanced  by 
top-flight  production  angles — movie  making 
at  its  best.  Critics  and  theatregoers  alike 
will  rave  about  Marlene  Dietrich's  perform- 
ance— without  a  doubt  the  best  of  her  long 
career.  Fred  MacMurray  scores  heavily  in 
a  made-to-order  role.  They  are  supported 
by  such  stellar  troupers  as  Aline  MacMahon, 
Stanley  Ridges  and  Arline  Judge.  Shrewd 
casting  pays  dividends  in  entertainment  val- 
ues. This  picture  received  reams  of  pub- 
licity when  Miss  Dietrich  broke  her  ankle 
during  its  filming.  Blowups  of  the  photos, 
taken  from  the  different  magazine  items, 
would  make  a  nice  lobby  display.  The  title 
will  fit  in  nicely  for  merchandise  tieups  and 
for  a  teaser  campaign.  Promote  a  better 
babies  contest,  with  newspaper  cooperation. 

Catchline:  "She  found  the  one  thing  in 
the  world  she  wanted,  and  she  wasn't  going 
to  give  it  up." 


Brooklyn  Orchid 

United  Artists  Comedy  50  mins. 

(Nat'l  Release,  Not  Set) 

AUDIENCE  SLANT  x  (Family)  Will 
keep  theatregoers  amused  all  the  way.  Load- 
ed with  belly-laughs. 

BOX  OFFICE  SLANT:  Ideal  for  that 
all  important  comedy  spot  on  your  program. 
On  a  par  with  the  better  features  of  the 
series. 

Cast:  William  Bendix,  Joe  Sawyer,  Marjorie  Wood- 
worth,  Grace  Bradley,  Skeets  Callagher,  Florine  Mc- 
Kinney,  Leonid  Kinskey,  Rex  Evans,  Jack  Norton. 
Credits:  Directed  by  Kurt  Neumann.  Screenplay  by 
Earle  Snell  and  Clarence  Marks.  Photographed  by 
Robert  Pittack.  Art  direction,  Charles  D.  Hall.  Musi- 
sal  score,  Edward  Ward.    Produced  by  Hal  Roach. 

Plot:  When  two  Brooklyn  cab  drivers, 
now  in  the  dough,  fish  a  half-drowned  girl 
out  of  the  river,  they  let  themselves  in  for 
a  peck  of  trouble.    In  their  efforts  to  hide 


Legion  of  Decency  Ratings 

(For  Week  Ending  Jan.  31) 
SUITABLE  FOR  GENERAL  PATRONAGE 

Billy  the  Kid  Trapped  Mississippi  Gambler 

Bullets  for  Bandits  A  Yank  on  the  Burma  Road 

'Frisco  Lil 
SUITABLE  FOR  ADULTS  ONLY 
Fly  By  Night  Strange  Case  of  Dr.  Rx 

Man  Who  Returned  to  Life 
OBJECTIONABLE  IN  PART 
The  Lady  Has  Plans 


her,  many  complex  situations  arise,  because 
she  sticks  to  them  closer  than  a  leech.  They 
are  finally  successful  in  palming  her  off  on  a 
playboy,  but  not  until  their  wife  and  girl- 
friend, respectively,  are  wise. 

Comment:  Loaded  with  belly-laughs,  this 
newest  streamlined  feature  will  keep  any 
audience  amused  all  the  way.  Producer  Hal 
Roach  has  assembled  a  swell  cast  for  this 
one,  and  they  romp  through  their  assign- 
ments in  an  entertaining  manner.  Top  act- 
ing honors  go  to  William  Bendix,  a  new- 
comer with  lots  on  the  balL  Joe  Sawyer, 
Marjorie  Woodworth  and  Grace  Bradley. 
The  deft  hand  of  Director  Kurt  Neumann  is 
apparent  in  every  foot  of  the  film,  for  he  has 
concentrated  on  gags  and  swift  pace;  in- 
gredients that  make  comedies  successful. 
This  is  on  a  par  with  the  better  features  of 
the  series  and  should  be  ideal  for  that  all 
important  comedy  spot  on  your  program. 
You  have  a  natural  tie-up  with  taxi  opera- 
tors. A  "Brooklyn  Orchid"  could  be  fea- 
tured by  your  local  florists  with  a  special 
display  in  your  lobby.  Title  is  swell  for 
some  gag  exploitation  stunts. 

Catchline:  "You'll  never  guess  what  they 
dragged  from  the  river." 


Forbidden  Trails 

Monogram  Western  58  mins. 

(Nat'l  Release,  Dec.  26) 

AUDIENCE  SLANT:  (Family)  Just 
what  the  action  fans  are  looking  for. 

BOX  OFFICE  SLANT:  Should  match, 
or  better,  the  take  for  this  series.  Swell  for 
spots  where  Westerns  are  popular. 

Cast:  Buck  Jones,  Tim  McCoy,  Raymond  Hatton, 
Tristram  Coffin,  Charles  King,  Glenn  Strange,  Lyn- 
ton  Brent,  Jerry  Sheldon,  Hal  Price,  Dave  O'Brien, 
Christine  Mclntyre.  Credits:  Directed  by  Robert  N.' 
Bradbury.  Original  screenplay  by  Jess  Bowers.  Di- 
rector of  photography,  Harry  Neumann.  Produced  by 
Scott  R.  Dunlap. 

Plot:  A  retired  U.  S.  Marshal  is  seeking 
two  ex-convicts  who  tried  to  kill  him  and  are 
being  harbored  by  the  big  boss  of  a  small 
town.  This  boss  is  trying  to  prevent  the 
shipping  of  high  grade  ore,  and  he  intends 
to  use  these  men  to  do  his  dirty  work.  The 
Marshal  finds  a  way  to  trap  and  capture  the 
whole  gang. 

Comment:  This  newest  in  the  Rough  Rid- 
ers series  of  horse-operas  will  more  than 
please  the  Western  fans.  The  script  has 
something  happening  in  every  foot,  and  from 
the  standpoint  of  action,  it's  on  a  par  with 
the  best  in  this  interesting  series.  As  usual, 
the  leading  trio,  Buck  Jones,  Tim  McCoy 
and  Raymond  Hatton  handle  their  assign- 
ments with  marked  ability,  supported  by  a 
group  of  better-than-average  players.  Direc- 
tion and  production  values  are  good.  Popu- 
larity of  the  stars  should  be  a  big  help  in 
bringing  them  in.  Western  dressup  of  front 
and  lobby  is  suggested. 

Catchline:  "An  adventure  with  range  ban- 
dits has  the  Rough  Riders  on  the  jump." 


Pardon  My  Stripes 

Republic  Comedy  62  mins. 

(Prod.  No.  122-^Nat'l  Release,  Jan.  26) 

AUDIENCE  SLANT:  (Family)  A  lower- 
bracket  feature  for  uncritical  audiences. 

BOX  OFFICE  SLANT:  Has  little  to 
help  ticket  sales. 

Cast:  Bill  Henry,  Sheila  Ryan,  Harold  Huber,  Paul 
Hurst,  Edgar  Kennedy,  Edwin  Stanley,  Dot  Granger, 
Tom  Kennedy,  Geo.  McKay,  Maxine  Leslie,  Cliff 
Nazarro,  Tom  Hanlon,  Jimmy  Harrison,  Frank  O'Con- 
nor, Emmet  Vogan,  Vince  Barnett,  Ernie  Adams, 
others.  Credits:  Directed  by  John  H.  Auer.  Screen- 
play by  Lawrence  Kimball  and  Stuart  Palmer,  from 
an  original  by  Mauri  Grashin  and  Robert  T.  Shennon, 
from  an  idea  by  Adrian  A.  Johnson. 

Plot:  Bill  Henry,  who  ends  a  football 
career  by  scoring  a  no-count  touchdown  be- 
cause he  was  carrying  a  helmet  instead  of 
the  ball,  is  hired  by  gambler  Harold  Huber 
at  $40  a  week  to  transport  bet  winnings. 
Sheila  Ryan,  the  girl  reporter,  thinks  him 
smart  enough  to  throw  the  game  but  ends 
up  by  falling  in  love  with  him.  They  lose  a 
bag  containing  money  from  the  plane,  and 
it  falls  into  a  tree  inside  the  state  prison 
grounds.  Henry  pleads  guilty  to  go  find  the 
bag,  turns  bad  man  to  get  transferred  when 
he  draws  the  wrong  prison.  Sheila  dons 
men's  clothes  to  get  into  prison  and  organize 
a  treasure  hunt.  She  finally  clears  Henry. 

Comment:  This  one  will  have  to  go  for 
audiences  that  will  stand  for  anything,  since  it 
has  a  dumb  hero  who  puts  himself  in  prison; 
a  treasury  department  sleuth  who  does  the 
same  thing;  a  gangster  who  sits  on  top  of  a 
telephone  pole  just  outside  the  wall  and 
catches  bags  of  money  the  prisoners  toss 
him;  a  prison  in  which  dynamite  is  kept 
where  prisoners  can  get  it  and  blow  up  the 
place,  but  make  no  effort  to  escape;  a  girl 
reporter  who  puts  on  men's  clothes  to  go  to 
prison  and  a  warden  who  gets  a  shovel  to 
help  his  men  dig  up  the  yard  in  the  prison 
search.  There's  more — but  this  will  prove  the 
case.  Perhaps  it  started  as  a  screwy  comedy 
to  end  all  screwy  comedies — if  so  the  fault 
lies  with  direction  rather  than  story.  It  will 
be  useful  as  a  comedy  contrast  to  heavy 
drama  in  houses  where  the  audiences  are  not 
too  particular.  Whatever  name  value  it  has 
lies  in  the  combination  of  Edgar  Kennedy, 
Cliff  Nazarro,  Paul  Hurst,  Harold  Huber 
and  Tom  Kennedy  in  the  same  cast. 

Catchline:  "A  screwball  comedy  without 
a  serious  moment." 


Snuffy  Smith,  Yard  Bird 

Monogram  Comedy  67  mins. 

(Nat'l  Release,  Jan.  15) 

AUDIENCE  SLANT:  (Family)  A  doubt- 
ful second  feature  in  class  houses,  will  do 
better  in  the  neighborhoods  and  for  juvenile 
bills. 

BOX  OFFICE  SLANT:  Will  depend 
largely  on  the  help  from  the  cartoon  strip  on 
which  it  is  based. 

Cast:  Bud  Duncan,  Edgar  Kennedy,  Sarah  Pad- 
den,  J.  Farrell  MacDonald,  Doris  Linden,  Jimmie 
Dodd,  Pat  McVeigh,  Andraia  Palmer,  Frank  Austin, 
others.  Credits:  Directed  by  Edward  Cline.  Produced 
by  Edward  Gross.  Original  screenplay  by  John  Grey. 
Jack  Henley,  Lloyd  French  and  Doncho  Hall,  based 
on  Billy  DeBeck's  cartoon  strip.  Director  of  pho- 
tography. Marcel  LePicard.  Art  director,  Richard 
Irvine.  Songs  by  Jimmie  Dodd  and  Jay  Levinson, 
Olsen  and  Johnson  and  Ray  Evans. 

Plot:  Bud  Duncan  (Snuffy  Smith),  escap- 
ing from  revenue  officer  Edgar  Kennedy, 
finds  himself  a  witness  of  the  meeting  of 


January  31,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  13 


Doris  Linden  and  Jimmie  Dodd.  Doris' 
father  is  feuding  with  the  boy's  family,  so 
Snuffy  goes  with  him  to  join  the  army.  He 
is  placed  under  control  of  Kennedy,  now  a 
top  sergeant.  Dodd  has  invented  a  new 
range  finder  by  which  the  general  hopes  to 
win  the  war  games.  The  range  finder  is 
stolen  and  the  thief  hides  it  in  Snuffy's  pack. 
The  war  games  go  to  his  home  region,  by 
luck  Snuffy  discovers  the  range  finder  in 
time  to  win  the  war  games. 

Comment:  Planned  for  combined  appeal 
through  timeliness  of  training  camp  pictures 
and  the  call  for  laughs,  fine  direction  by 
Eddie  Cline  and  good  acting  by  a  quartet  of 
top  character  players  do  much  for  a  story 
with  some  sharp  laughs  but  more  dull  mo- 
ments. Class  houses  will  find  it  no  better 
than  a  second-halfer  on  double  bills,  but  in 
less  critical  neighborhood  houses  it  should 
do  better.  Among  the  actors,  Kennedy  and 
MacDonald  stand  out  especially;  and  Direc- 
tor Cline  has  done  well  in  mixing  laughs 
and  thrills  in  the  interpolated  shots  of  the 
real  war  games.  Other  than  an  opportunity 
to  advertise  laughter  in  connection  with  cur- 
rent day  events,  the  exploitable  feature  will 
be  through  tieups  with  newspapers  using 
the  Billy  DeBeck  cartoon  strip  from  which 
the  name  character  was  chosen.  The  more 
this  can  be  extended,  the  surer  returns  will 
be  built.  Traveling  billboards  routed  through 
the  streets  with  the  illustrations  based  on 
Snuffy  and  Lowizie  and  throwaways  han- 
dled in  a  similar  fashion  and  put  out  to 
reach  youngsters  will  help  business. 

Catchline:  "The  comic  strip  favorite  of 
millions  hits  the  screen  in  the  goofiest  of  all 
war  comedies." 


Man  From  Headquarters 

Monogram  Gangster  63  mins. 

(Xat'l  Release,  Jan.  23) 

AUDIENCE  SLANT:  (Adult)  A  fair 
action  yarn  that  may  please  the  less  critical. 

BOX  OFFICE  SLANT:  Average  sup- 
porting fare  for  the  subsequent  runs. 

Cast:  Frank  Albertson.  Joan  Woodbury,  Dick  El- 
liott, Byron  Folger,  John  Maxwell,  Robert  Kellard, 
Mel  Ruick.  Gwen  Kenyon,  Jack  Mulhall,  Christine 
Mclntyre.  Max  Hoffman,  Jr..  Paul  Bryar,  Arthur 
O'Connell.  Maynard  Holmes.  Charles  Hall.  Credits: 
Directed  by  Jean  Yarbrough.  Screenplay  by  John 
Krafft  and  Rollo  Lloyd.  Photographed  by  Mack 
Stengler.    Produced  by  Lindsley  Parsons. 

Plot:   A  reporter  who  has  been  presented 


On  the  Job  in  Dimes  Drive 

Manager  William  J.  McLaughlin  if  the  Brooklyn 
Strand,  Martha  Raye  and  Charles  F.  Dowe,  man- 
ager of  the  Fabian  Fox  Theatre  in  Brooklyn,  are 
seen  here  at  the  wishing  well  in  the  lobby  of 
the  Fabian  Fox  in  celebration  of  the  President's 
birthday  for  the  benefit  of  the  March  of  Dimes. 
Walter  Will,  IATSE  member  and  theatre's  chief 
electrician,  constructed  the  well.  Brooklyn  Stage 
Hands  Union  No.  4  donated  labor,  material. 


with  an  engraved  service  revolver  as  a  re- 
ward for  a  dangerous  job  well-done,  finds 
himself  railroaded  out  of  town  by  the  gang 
he  helped  round  up.  While  working  on  an- 
other case,  the  revolver  is  found  after  a 
holdup,  but  he  re-establishes  himself  by 
scooping  the  other  papers  with  the  capture 
of  the  gangster. 

Comment:  An  inconsistent  story  holds  this 
action  film  down  to  just  average  supporting 
fare  for  the  subsequent  runs.  The  hard  work- 
ing cast  struggle  through  their  assignments 
with  very  little  help  from  the  direction;  in 
addition  to  being  bogged  down  with  an  over- 
abundance of  poor  dialogue  and  situations 
that  never  ring  true.  Hollywood's  idea  of  a 
newspaperman,  as  portrayed  by  Frank  Al- 
bertson, makes  him  a  cross  between  a  boy- 
wonder  and  Ellery  Queen,  with  little  of 
either  to  recommend.  However,  it  has  a  few 
bright  spots  here  and  there  that  may  hold 
the  interest  of  the  less  critical.  Rig  up  a 
"rogue's  gallery"  idea  in  your  lobby.  Play 
up  the  newspaper  angle  in  all  your  exploita- 
tion. You  may  be  able  to  get  the  co-opera- 
tion of  local  crime  prevention  agencies. 

Catchline:  "He  broke  the  gang  and  almost 
himself." 


The  Miracle  Kid 

Producers  Drama  66  mins. 

(Prod.  Xo.  213,  Xat'l  Release,  Xov.  14/41) 

AUDIENCE  SLANT:  (Adult)  Sadly  lack- 
ing as  entertainment. 

BOX  OFFICE  SLANT:  Filler  for  the 
grind  runs. 

Cast:  Tom  Xeal,  Carol  Hughes,  Vicki  Lester,  Betty 
Blythe,  Ben  Taggart,  Alex  Gallam,  Thornton  Edwards, 
Minta  Durfee,  Gertie  Messinger,  Adele  Smith,  Frank 
Otto,  Paul  Bryar,  Pat  Gleasch,  Billy  McGown,  Joe 
Gray,  Gene  O  Donnell,  Warren  Jackson,  John  Ince, 
Larry  McGrath.  Sam  Lufkin.  Credits:  Directed  by 
William  Beaudine.  Original  screenplay,  Gerald  Adams, 
Henry  Sucher  and  John  T.  Coyle.  Photography  by 
Arthur  Martinelli.    Produced  by  John  T.  Coyle. 

Plot:  A  professional  boxer  breaks  his  word 
to  his  fiancee,  and  doesn't  give  up  the  ring. 
So  she  sets  out  to  prove  to  him  that  all  his 
bouts  were  bought  in  advance.  When  he 
realizes  this  truth,  he  retires,  resumes  his 
romance  and  takes  a  job  as  health  director 
at  a  boys'  camp. 

Comment:  Here's  a  program  feature  with 
the  word  "quickie"  written  all  over  it  that 
may  get  by  in  the  grind  runs.  It's  weak  in 
ever}-  department  and  lacks  just  about  every- 
thing that  goes  into  entertainment.  Exploit 
it  from  the  prize-ring  angle  and  then  hope 
for  the  best. 

Catchline:  "He  won  every  bout,  until  Kid 
Cupid  came  along." 


A  Tragedy  at  Midnight 

Republic         Mystery-Comedy         68  mins. 

(Prod.  Xo.  114— Xat'l  Release,  Feb.  2) 

AUDIENCE  SLANT:  (Adult)  Good  mys- 
tery film  for  the  neighborhoods  and  grind 


BOX-OFFICE  SLANT:  Selling  it  strong- 
ly to  the  mystery  fans  should  show  worth- 
while results  at  the  bcx-cffice. 

Cast:  John  Howard.  Margaret  Lindsay.  Roscoe 
Karns,  Mona  Barrie.  Keye  Luke.  Hobart  Cavanaugh. 
Paul  Harvey.  Lilian  Bond.  Miles  Mander.  William 
Newell,  Wendell  Xiles,  Theodore  von  Eltz.  Xoel  Madi- 
son, Archie  Twitchell.  Credits:  Associate  Producer. 
Robert  North.  Directed  by  Joseph  Santley.  Screen- 
play by  Isabel  Dawn.  Original  story  by  Hal  Hudson 
and  Sam  Duncm.  Director  of  photography.  Ernest 
Miller.  Art  direction.  John  Victor  Mackay.  Musical 
direction,  Cy  Feuer. 

Plot:  A  radio  detective  makes  the  police 
the  laughing  stock  of  a  large  city  as  he 
solves  crimes  before  they  do.  But  he,  him- 
self, becomes  a  murder  suspect  when  the 
body  of  victim  is  found  in  his  apartment. 


While  he  dodges  police,  he  gathers  evidence 
that  finally  brings  the  murderer  to  justice. 

Comment:  This  is  good  program  fare  for 
the  neighborhoods  and  grind  runs.  While 
the  attempt  to  combine  mystery  with  com- 
edy, to  inject  the  "Mr.  and  Mrs."  angle 
which  originated  with  the  "Thin  Man"  series, 
hasn't  been  too  successful,  this  factor  doesn't 
detract  from  the  film's  entertainment  value  as 
a  whole.  It  moves  along  smoothly  enough, 
and  the  mystery  of  who  killed  who  remains 
a  mystery  until  the  end;  arm-chair  sleuths 
will  have  to  be  "on  their  toes"  to  pick  the 
killer  before  that  time.  John  Howard,  Mar- 
garet Lindsay,  Keye  Luke,  Roscoe  Karns 
and  Miles  Mander  give  creditable,  although 
perhaps  a  little  overdrawn,  performances. 
Settings  are  of  major  production  calibre. 
Exploitation  stunts  pointing  up  the  mystery 
angle — a  Raffles  search,  a  lobby  display 
showing  all  the  suspects,  a  "scare-head"  edi- 
tion of  the  paper,  etc. — should  highlight  your 
selling  of  the  film. 

Comment:  "Mysteries  were  a  cinch  for 
him — until  he  found  himself  a  suspect  in  a 
baffling  murder  case." 


***★*★ 


CALLING  ALL 
Picture  People! 

•  Join  up  with  the  industry  to  serve 
America's  All-Out  Victory  Campaign! 
Become  a  member  of  the  Variety  Tent 
in  your  locality.  If  there  is  no  Tent 
in  your  nearest  exchange  city — 
Call  a  meeting  of  theatre  and  ex- 
change men  in  your  territory.  Invite 
John  H.  Harris,  National  Chief  Barker 
to  tell  you  how  the  Variety  Clubs  of 
America  can  help  in  the  national 
emergency.  He  will  help  you  to  get 
your  local  Variety  Club  Tent  started. 

WIRE:  JOHN  H.  HARRIS 
NATIONAL  HEADQUARTERS 
VARIETY  CLUBS  OF  AMERICA 
Wm.  Penn  Holel         Pittsburgh,  Pa. 


Howard  Barnes,  N.Y.  Herald-Tribune: 

"A  challenging,  exciting  and  magnificent  motion  picture  ...  As  sheer  enter- 
tainment, it  is  tremendously  vital . . .  Michele  Morgan  is  so  lovely  and  noble 
that  she  is  certain  to  become  a  big  star . . .  Paul  Henreid  gives  a  sensitive 
and  extremely  sympathetic  portrayal." 

Bosley  Crowther,  N.Y.  Times: 

"A  rigidly  exciting  and  tenderly  moving  film  . . .  taut  with  fearful  uncertainties 
and  packed  with  sincere  compassion." 

Lee  Mortimer,  N.Y.  Daily  Mirror: 

"Full  of  thrills  and  tears  . . .  exciting  and  fast-moving  . . .  Paul  Henreid  and 
Michele  Morgan  powerful,  bristling  personalities." 

Kate  Cameron,  N.Y.  Daily  News: 

"Either  Paul  Henreid  or  Michele  Morgan  would  have  been  qualified  to  carry 
the  picture  alone  ...  A  moving  and  thrilling  melodrama  .  .  .  filled  with 
breathless  suspense." 

William  Boehnel,  N.Y.  World-Telegram: 

"Everything  first-rate  entertainment  should  have  — -  romance,  laughter,  senti- 
ment, danger  and  surprise.  And  then  there  is  Miss  Morgan.  She's  the  best 
thing  that's  happened  to  Hollywood  in  years." 

G.  R.,  N.Y.  Sun: 

"A  picture  that  must  be  seen  ...  It  marks  the  christening  of  two  new  stars 
and  a  new  director  on  the  American  screen." 

Archer  Winsten,  N.Y  Post: 

"Engrossing  and  carefully  made.. .Audiences'  sympathy  is  completely  engaged." 

Rose  Pelswick,  N.Y.  Journal- American : 

"Marks  the  Hollywood  debut  of  Michele  Morgan  and  Paul  Henreid,  and  both 
give  excellent  accounts  of  themselves." 


NOW  PLAYING  AT  THE  LONG-RUN  RIVOLI  THEATRE,  N.Y, 


Made  by  the 
Producer  of 
"KITTY  FOYLE" 


■    HENREID  jfM^y  4 

WITH  .  _ 


radio  THOMAS  MITCHELL*  LAIRD  CREGAR 
HBuseT  MAY  ROBSON 


V 


/WW  by  0AV10  HEMPSTEAD    •    Directed  by  ROBERT  STEVENSON 

Screen  Ploy  by  Charles  Senneli  and  ftlis  Si  Joseph 


Page  16 


SHOWMEN'S 


TRADE  REVIEW 


January  31,  1942 


Buddinf  Pledge  fob  Pbo^U 


Community  Cooperation  is  Guaranteed  the  Showman  Who 
Establishes  His  Theatre  by  Institutional  Campaigning 


Second  in  a  series  of  articles  by  a  Showman  for  Show- 
men. The  current  article  gives  more  details  as  to  the 
many  important  factors  which  afford  the  theatreman  every 
advantage  in  building  the  prestige  of  his  theatre  as  one 
of  the  community's  most  valued  institutions.  Belief  in 
the  theatre  and  the  motion  picture  as  a  social  asset  to 
the  people  is  an  essential  to  every  successful  showman's 
conduct  cf  his  enterprise.  Here  are  the  reasons  why  the 
theatre  is  important  to  the  public.  Later  articles  will  give 
details  on  specific  methods  and  plans  for  institutional 
campaigns. 

The  value  of  establishing  the  theatre  on  an 
institutional  basis  in  a  community  is  no  longer 
a  debatable  issue.  It  has  been  proven  beyond 
question  that  theatres,  when  held  in  proper 
esteem  by  patrons,  possess  an  intangible  asset 
which,  while  not  making  itself  apparent  in  the 
weekly  P  &  L  statement,  is  a  most  certain  guar- 
antee of  profitable  operation  throughout  its 
existence. 

Securing  and  maintaining  a  place  on  the 
pedestal  with  the  most  respected  and  dignified 
institutions  of  your  community  is  the  most  im- 
portant duty  of  every  theatre  manager.  By 
right  of  its  accepted  recognition  as  a  gathering 
place  and  the  mass  interest  in  the  product  it 
serves  the  theatre  is  entitled  to  be  viewed  and 
accepted  as  the  one  place  in  which  all  com- 
munity interest  centers  and  around  which  all 
community  activity  revolves. 

More  Than  Place  of  Amusement 

It  is  a  grave  mistake  to  allow  your  theatre 
to  be  viewed  only  as  a  place  of  amusement. 
No  force  or  project  accomplishes  more  in  ad- 
ministration of  higher  education ;  promotion  of 
culture ;  formulation  of  habits ;  and  the  foster- 
ing of  refinement.  The  product  of  the  theatre 
is  the  very  culmination  of  artistic  effort,  com- 
bining music,  literature,  drama,  color,  and 
travel  in  one  composite  form  of  relaxation 
whose  influence  surpasses  all  other  endeavor 
in  dictating  the  world's  desires  and  moulding 
the  world's  habits. 

It  is  only  natural  that  the  theatre  manager 
should  evidence  great  pride  in  the  prominence 
of  his  enterprise  and  the  importance  of  his  po- 
sition. Every  other  business,  from  banks  to 
novelty  shops,  are  limited  in  their  clientele 
while  the  wares  of  the  theatre  embrace  every 
class,  every  age,  every  segment  of  population 


in  the  pattern  of  potential  patronage.  Being 
head  of  the  institution  where  the  physically 
weary  and  mentally  harassed  can  swap  their 
burdens  for  comfort,  rest,  relaxation  and  con- 
tentment, inspires  abounding  confidence  in  the 
vital  necessity  of  his  business  and  himself  to 
the  community's  general  well  being  and  prog- 
ress. 

Confidence  rates  among  the  most  contagious 
of  all  human  elements  and  is  transferred  in  the 
handshake  given  to  patrons ;  contacts  made 
with  merchants ;  interviews  with  newspaper 
and  radio  officials.  In  these  and  many  other 
ways  the  dominance  and  confidence  of  the 
theatre  manager  makes  itself  felt  and  com- 
mands relative  reactions  that  give  the  theatre  a 
cherished  place  in  the  minds  of  those  it  serves. 
It  generates  an  appreciation  of  the  fact  that 
any  given  cycle  of  screen  fare  will  touch  every 
business,  every  country,  every  profession,  every 
nationality,  every  vocation  and,  like  the  Magic 
Wand  of  the  Good  Fairy,  will  better  the  ex- 
istence of  all  whom  it  touches. 

Assistance  Readily  Given 

The  manager  who  builds  his  theatre  to  its 
rightful  place  of  dominance  will  find  co-opera- 
tion thrust  upon  him ;  assistance  readily  and 
willingly  given ;  prominent  participation  in  pub- 
lic affairs ;  and  a  sincere  appreciation  of  his 
effort  by  the  people  he  serves. 

The  theatre's  part  is  not  a  minor  but  a  major 
contribution  to  the  general  welfare,  contentment, 
and  happiness  of  any  community  and  now,  more 
than  ever  before,  during  the  Nation's  many 
emergency  efforts,  is  the  time  to  get  firmly 
planted  in  the  same  category  with  churches, 
schools  and  other  services  that  enjoy  enviable 
prestige  in  the  public  mind. 


Plugs  Bonds  Drive  on  Marquee 

Manager  Dave  Martin  of  the  Fox  Theatre, 
Redondo  Beach,  Calif.,  never  gives  the  grass  a 
chance  to  grow  under  his  feet.  Day  after  the 
United  States  declared  war  on  Japan,  Martin 
and  his  co-idea  man,  Bill  Vernon,  utilized  the 
bottom  line  of  the  marquee  sign  for  an  appeal 
to  "Buy  U.S.A.  Defense  Bonds  Now  For 
Early  Victory." 


For  Belter  Show  Selling 
Showmanalyses  Have  Appeared 
In   STR  on   Following  Pictures 


A  Bedtime  Story  Jan.  3 

Charley's   Aunt   Aug.  2 

Dr.  Jekyll  and  Mr.  Hyde  Sept.  6 

feminine  Touch  Oct.  11 

Glamour    Boy   Dec.  6 

Here  Comes  Mr.  Jordan  Aur.  16 

Hold  Hack  the  Dawn  Sept.  20 

Ice  Capades   Aug.  23 

I  niernational  Squadron  Oct.  4 

Johnny  Eager  Jan.  31 

Katlileen   Dec.  20 

Lady  For  a  Night  Jan.  17 

Lydia   Aug.  30 

Men  In  Her  Life  Nov.  29 

Moon  Over  Her  Shoulder  Oct.  18 

New  Wine  Aug.  9 

One  Toot  in  Heaven  Nov.  1 

Sundown   Oct.  25 

Suspicion   Nov.  22 

Two- Faced   Woman   Nov.  8 

Unfinished  Husiness   Sept.  13 

Week- End  in  Havana  Sept.  27 

Young  America   Jan.  10 


Gross  Puts  Over  Cooper-Stanwyck 
Picture  Like  a  'Ball  of  Fire' 

Manager  Mickey  Gross  and  Publicity  Mana- 
ger Ted  Halmi  of  the  Orpheum  Theatre,  Den- 
ver, Colo.,  working  in  close  cooperation  with 
RKO  Radio  Field  Representative  T.  Bidwell 
McCormick,  staged  an  effective  campaign  for 
Samuel  Goldwyn's  production,  "Ball  of  Fire." 
An  effective  tieup  was  arranged  with  the  Den- 
ver News  Co.,  local  distributors  of  the  new 
movie  magazine,  Stardom,  which  hit  the  news- 
stands on  opening  day,  whereby  300  specially 
processed  14x22  cards  were  distributed  and  dis- 
played among  the  300  newsstands  selling  the 
new  magazine  (cards  tied-up  with  cover  and 
article  in  magazine  on  "Ball  of  Fire"  and  also 
gave  theatre  name  and  playdate).  All  trucks 
distributing  the  magazine  carried  specially  de- 
signed banners  with  similar  copy. 

A  tiein  was  arranged  with  Knight  Campbell's 
and  Wells  Music  Co.  for  a  window  display 
highlighting  the  Okeh  Record  featuring  the 
Krupa  band.  Telegrams  were  sent  to  all  service 
clubs  inviting  two  of  their  members  to  see  the 
show  as  the  theatre  manager's  guests  and  sug- 
gesting that  the  passes  be  used  as  door  prizes  at 
a  luncheon.  Two  hundred  jumbo-sized  window 
cards  were  distributed  throughout  the  downtown 
district  and  in  advantageous  suburban  spots 
announcing  the  attraction,  theatre  and  playdate. 

Radio  tieins  included  spot  announcements  over 
Stations  KLX  and  KMYR  in  exchange  for 
special  tie-up  displays  in  the  theatre  lobby. 
Gross  also  stepped  up  his  newspaper  advertising 
with  the  Post,  Rocky  Mountain  News  and 
Monitor  featuring  art  and  publicity  material 
well  in  advance  of  the  opening. 


Exhibs  Use  'Clothesline'  Gag 

A  "clothesline"  gag  in  connection  with  "Babes 
on  Broadway"  attracted  a  great  deal  of  attention 
for  Pennsylvania  exhibitors  Clem  Reck,  Shamo- 
kin ;  May  Quirk,  Mt.  Carmel ;  Oscar  Althoof, 
Mahanoy  City,  and  Bruce  Bausman,  Tamaqua. 
They  each  strung  a  clothesline  across  the  street 
in  front  of  the  theatre  and  hung  baby  clothing 
with  the  title  sewn  into  each  article. 


Animal  Crackers  for  Kiddies 

Distributing  animal  crackers  to  Lansford,  Pa., 
children,  Joe  Humphries,  Palace,  informed  them 
the  biscuits  were  patterned  after  animals  to  be 
seen  in  "Tarzan's  Secret  Treasure"  as  a  high- 
light of  his  campaign  for  the  film. 


STR  Mailing  Service — Showmanship  Aid 

STR  has  re-established  a  service  for  showmen  under  which  post  cards  addressed  to  theatre 
mailing  lists  will  be  posted  in  New  York  and  therefore  bear  the  New  York  Post  Office  mark. 

This  service  opens  up  a  field  for  novel  exploitation  of  a  kind  which  time  and  again  has  proved 
especially  effective.  Theatremen  can  obtain  a  sufficient  number  of  suitable  cards  of  a  typical  New 
York  character  from  STR.  All  you  have  to  do  is  tell  us  the  number  of  cards  you  need,  and  the  blank 
cards  will  be  sent  for  addressing  and  inscribing  with  a  message  and  fixing  with  stamps  for  mailing. 
Return  the  cards  to  STR  and  they  will  be  mailed  from  New  York  to  your  prospects. 

It  is  suggested  that  you  make  the  message  brief.  Example:  "Just  saw  'Remember  the  Day,'  a 
swell  picture — don't  miss  it.  Eleanor  (Bill  or  whatever  name,  masculine  or  feminine,  you  think  best 
for  your  purpose)". 

Remember — we  will  supply  the  number  of  cards  you  request — send  them  to  you  free;  you  inscribe 
with  ad  message  and  proper  addressing;  one  cent  stamp;  send  the  cards  back  to  SHOWMEN'S  TRADE 
REVIEW,  1501  Broadway,  and  we'll  see  that  they  are  mailed  from  New  York. 


January  31,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  17 


Among  perfect  "naturals"  for  your  box-office, 
"Johnny  Eager"  should  be  a  top  candidate. 
First,  it  has  Robert  Taylor  and  Lana  Turner 
together,  a  cinema  union  that's  bound  to  appeal 
to  the  majority  of  your  patrons.  As  if  that 
weren't  enough,  the  picture  has  been  directed 
by  Mervyn  LeRoy,  whose  past  record  for  turn- 
ing out  quality  entertainment  speaks  for  itself. 
Lastly,  the  picture  is  based  on  an  original  story 
by  James  Edward  Grant.  That  may  not  mean 
much  to  the  public  until  it  learns  that  Grant  also 
authored  "Boom  Town."  It  might  be  added 
that  Edward  Arnold,  heading  a  supporting 
cast  that  includes  Van  Heflin,  Patricia  Dane, 
Henry  O'Neill,  Robert  Sterling,  Glenda  Farrell 
and  Diana  Lewis,  has  a  large  box-office  follow- 
ing in  his  own  right. 

When  these  factors  are  summed  up,  the  ulti- 
mate conclusion  is  that  "Johnny  Eager"  has 
what  it  takes  to  keep  movie  cashiers  busy — and 
we  don't  mean  crocheting  or  knitting.  And  it 
has,  too,  what  it  takes  to  keep  live-wire  show- 
men busy,  because  live-wire  showmen  won't  be 
satisfied  with  just  better-than-average  business; 
they'll  want  to  get  the  sort  of  "take"  that's  pos- 
sible with  a  picture  possessing  the  selling  fac- 
tors of  "Johnny  Eager."  To  those  live-wire 
showmen,  who  represent  the  great  majority  of 
exhibitors,  this  Showmanalysis  is  directed. 

T'NT  ANGLE  IS  DYNAMITE 

How  do  they  get  that  T'NT  stuff?  Well,  it 
comes  from  "Taylor  and  Turner."  The  "t"  in 
Taylor,  the  "n"  in  and,  and  the  "t"  in  Turner, 
when  highlighted,  form  the  dynamic  term 
T'NT.  It's  a  great  bet  in  selling  the  picture,  and 
should  be  used  throughout  your  exploitation 
campaign. 

TRY  THESE  T'NT  SUGGESTIONS 

These  ideas  are  not  new  by  any  means,  but 
they've  proved  practical  in  the  past  and  they'll 
help  build  business  on  "Johnny  Eager."  The 
T'NT  angle  has  been  adapted  to  each  one. 

Search  for  T'NT  Doubles.  With  their 
photos  in  the  newspapers,  as  well  as  stories  an- 
nouncing their  itinerary,  a  man  and  woman 
identified  as  T'NT  (Taylor  'n  Turner)  make 
their  way  around  the  business  district,  visiting 
various  stores.  Prize  goes  to  first  person  who 
taps  them  with  copy  of  cooperating  newspaper 
and  says :  "You  are  the  T'NT  couple  whose 
pictures  have  appeared  in  the  Blankville  Bugle, 
etc." 

Prizes  for  Slips  Containing  All  Three  Let- 
ters: Print  several  hundred  slips,  the  majority 
of  which  feature  the  letter  "t,"  together  with 
instructions  stating  that  those  who  succeed  in 
getting  three  slips,  comprising  the  letters 
T-N-T,  win  passes  to  see  the  picture.  Control 
the  number  of  passes  by  the  number  of  "n" 
slips  you  distribute.  Stores  or  bakeries  should 
cooperate  by  inserting  the  slips  in  merchandise 
sold  to  customers. 

TNT  Captions:  Here  is  a  good  newspaper 
contest.  Select  four  or  five  stills  representing 
dramatic  moments.  Offer  prizes  to  readers  who 
write  the  best  TNT  captions  for  them.  You 
should  explain  that  a  TNT  caption  must  be 
"electrifying,  dynamic  or  powerfully  descrip- 
tive." 

You  Won't  Pass  Up  This  Street  Ballyhoo. 

In  advance  of  your  playdate,  have  three  men 
carry  large  cut-out  letters  comprising  stills  from 
the  picture.  The  cut-out  letters  are,  of  course, 
T-N-T.  The  stunt  serves  as  a  teaser,  so  that 
if  pedestrians  ask  what  it's  all  about,  the  men 
can  hand  out  heralds  giving  all  the  details. 

Blindfold  Contest.  Remember  how  you 
used  to  play  the  "pin  the  tail  on  the  donkey" 
game  when  you  were  a  kid?    Well,  here's  a 


Take  That  TNT  Angle 

'N  Let  It  Top  Your  Selling/ 

Try  These  Other  Ideas  Too 


stunt  along  the  same  lines  with  definite  appeal 
for  adults  only.  Two  cut-out  "t's"  are  fastened 
to  the  wall.  Given  a  cut-out  "n,"  the  patron, 
blindfolded,  attempts  to  pin  it  between  the  other 
two  letters.  Those  who  succeed  win  guest 
tickets. 

T'NT  Shadow  Boxes.  In  place  of  your 
customary  shadow  boxes,  why  not  have  your 
artist  design  boxes  shaped  like  the  three  letters? 
If  flasher  lights  are  used,  first  light  "t,"  then 
"n,"  then  "t"  and  finally  all  three  at  once. 

TIE  UP  WITH  TAXIS 

During  part  of  the  picture  Taylor  is  a  taxi 
driver,  so  it  should  be  easy  for  you  to  tie  up 
with  a  local  taxi  company.  Arrangements  might 
be  made  to  transport  patrons  to  your  theatre 
from  any  part  of  the  city  at  a  special  flat  rate. 
Bumper  strips,  and  signs  inside  the  cabs,  might 
be  promoted.    Drivers  might  pass  out  heralds. 

LOCAL  HONOR  FOR  LANA 

Recently,  5,000  coast  artillery  men  desig- 
nated Lana  Turner  as  the  "Sweetheart  of 
Sandy  Hook."  This  suggests  a  similar  desig- 
nation being  accorded  the  star  by  some  col- 
lege or  high  school  fraternity  group  in  your 
own  town.  Be  sure  to  have  the  group  release 
the  news  to  the  daily  paper  because  such  pro- 
cedure is  more  apt  to  produce  results  than 
would  be  the  case  if  you  "broke  the  news" 
yourself.  Invite  the  group  to  one  of  the 
evening  performances  of  "Johnny  Eager," 
thus  insuring  still  more  publicity. 

USE  THAT  CARTOON 

There's  a  cartoon  on  Page  3  of  the  press 
book's  publicity  section  that  should  be  used 


Screenplay  by  John  Lee  Mahin  and  James  Edward 
Grant.  Based  on  an  original  story  by  James  Edward 
Grant.  Director,  Mervyn  LeRoy.  Producer,  John  W. 
Considine,  Jr. 


come  hades  or  water  at  a  high  level.  Drawn  by 
Hoff,  nationally  known  cartoonist,  it's  a  laugh- 
getter  and  an  audience-winner.  Have  it  en- 
larged for  a  lobby  or  window  display.  Have 
cards  made  of  it  for  tacking  in  prominent  spots 
around  town.  Let  your  editor  see  it — if  he 
doesn't  agree  to  use  it,  something  must  be 
wrong  with  his  sense  of  humor.  Even  if  you 
have  to  pay  for  the  space,  we  think  it  would  be 
a  good  bet  to  include  this  cartoon  in  your  adver- 
tising budget. 

TRY  THIS  GUESSING  CONTEST 

On  the  second  page  of  the  press  book's 
publicity  section  is  information  concerning 
the  hometowns  and  past  performances  of  the 
players  in  "Johnny  Eager."  As  a  newspaper 
contest,  the  names  of  the  players  could  ap- 
pear in  one  column  (not  standard  newspaper 
column),  their  hometowns  in  another,  and 
their  past  performances  in  still  another.  The 
order  would  be  mixed,  however,  with  fans  be- 
ing required  to  match  up  names,  towns  and 
performances  correctly.  As  a  lobby  stunt,  a 
map  might  be  placed  on  display,  with  the 
various  hometowns  clearly  shown.  Darts  on 
which  the  players'  names  are  imprinted  are 
offered  the  patron.  He  sticks  them  where  he 
thinks  the  players'  hometowns  should  be  on 
the  map.  If  he  does  the  job  correctly,  he 
gets  a  guest  ticket.  You  may  think  the 
stunt  is  too  difficult  because  the  odds  against 
the  patron  winning  are  too  great.  In  that 
case,  narrow  it  down  to  include  only  the  first 
three  or  four  principals.  Anyway,  these  two 
suggestions  should  enable  you  to  think  up 
more.  It  all  adds  up  to  this:  that  column  on 
"Hometowns  and  Past  Performances"  isn't 
put  in  the  press  book  just  to  fill  up  space. 
It's  there  to  serve  ingenious  showmen. 

HOW  ABOUT  THIS  ONE? 

Maybe  this  stunt  is  practical,  maybe  it  isn't; 
you  be  the  judge.  Get  a  quantity  of  small  bottles 
and  place  a  label  on  each  one  with  this  copy : 
"Beware!  Knockouts  Drops!  See  Inside!" 
On  opening  the  bottle,  the  bearer  removes  a 
rolled  up  piece  of  paper  imprinted  with  repro- 
ductions of  Stills  136  and  138.  One  shows 
Taylor  landing  a  blow  on  Lana's  chin,  while 
the  other  shows  her  falling  back.  Under  the 
former  picture  could  be :  "You'll  thrill  at  this 
KNOCKOUT.  .  .  ."  Under  the  latter :  .  .  .  "and 
when  Lana  DROPS,  you'll  see  one  of  the  most 
exciting  moments  in  'Johnny  Eager,'  starring 
Robert  Taylor,  Lana  Turner,  etc."  This  is  just 
a  rough  idea,  but  it  seems  to  us  it  might  be 
worked  into  a  "knockout"  selling  angle. 


By  way  of  illustration,  the  ads  reproduced  above  show  Robert  Taylor  and  Lana  Turner  in  romantic  poses. 
That's  all  you  need,  brother,  to  appeal  to  guy  and  gal  readers.  Of  course,  the  copy  is  punchy  and  seat- 
selling,  but  it's  Taylor  and  Turner  that'll  put  readers  into  theatre-going  action.  All  the  available  lay- 
outs— only  three  of  which  are  shown  here — have  that  "pull  'em  in"  power. 


Page  18  SHOWMEN'S    TRADE    REVIEW  January  31,  1942 


Neat,  Compact  Program  Is 
English  Answer  to  Problem 
Created  By  Paper  Shortage 

One  of  the  most  practical  programs  we  have 
seen  in  a  long  time  has  reached  our  desk  from 
England  via  Manager  W.  S.  Samuel  of  the 
Lyric  Theatre,  Port  Neches,  Texas.  Manager 
Samuel  has  been  corresponding  for  some  time 
with  a  fellow  exhibitor  across  the  ocean — Man- 
ager E.  H.  Anthony  of  the  Commodore  Thea- 
tre, London. 

The  program  is  small,  but  how  convenient ! 
Folded,  it  measures  two  by  three-and-one-half 
inches.  Open,  its  dimensions  are  three-and- 
one-half  by  four  inches.  Not  a  pocket,  unless 
it  be  that  in  a  man's  trousers  generally  reserved 
for  his  watch,  is  too  small  for  this  little  attrac- 
tion-reminder. The  sample  in  our  possession 
is  patriotically  printed  in  red  and  blue  on  slick 
white  paper.  Running  parallel  with  the  folded 
edge  on  the  front  page  is  the  copy,  "December 
Attracti  ons."  Next  to  this  is  a  red  rule,  then 
a  blue  rule.  A  triangular  red,  white  and  blue 
design  —  the  insignia  of  Associated  British 
Cinema,  operators  of  the  house — is  featured  on 
the  cover,  and  below  it  is  the  name  of  the 
theatre,  its  location  and  telephone  number. 
On  the  inside  spread,  the  principal  players  and 
title  of  the  month's  attractions  are  printed,  with 
the  exception  of  those  playing  on  Sunday, 
which  are  listed  on  the  back  page. 

U.  S.  Exhibs  Can  Profit 

Besides  the  compactness  and  neatness  of 
a  program  of  this  type,  there  is  another  fac- 
tor that  makes  it  worthy  of  every  exhibitor's 
consideration,  and  that  is  its  paper-saving 
value.  During  the  present  emergency,  when 
paper  is  becoming  more  and  more  precious, 
such  a  program  can  take  the  place  of  those 
whose  various  sizes  require  from  a  few  to 
many  times  the  amount  needed  for  the 
smaller  item.  More  likely  than  not  exhibi- 
tors will  be  faced  with  the  paper-saving 
problem,  if  it  hasn't  arisen  already,  so  it 
would  behoove  every  showman  to  follow  the 
idea  of  our  British  cousin. 

Beverly  Mahon  of  the  Sharon  Theatre,  New 
Sharon,  Iowa,  whose  slogan  is  "All  10  of  Holly- 
wood's Studios  Provide  You  With  Entertain- 
ment When  You  Attend  the  Sharon,"  has  sent 
us  a  copy  of  his  monthly  calendar  program  for 
criticism.  From  the  standpoint  of  make-up,  the 
calendar  is  a  good,  all-around  printing  job. 

••Your  Application  Blank- 
Clip  and  Mail  Now! 


INSTITUTIONAL  COPY 

(Editor's  Note:  The  following  copy 
was  written  for  the  programs  of  Warner 
Chicago  Theatres  by  Charles  H.  Ryan. 
It  can  be  easily  adapted  to  your  own  situa- 
tion. Further  examples  will  appear  on  this 
page  from  time  to  time.) 

The  Brightest  Spot 

What's  the  brightest  spot  on  Halsted 
Street?  The  spot  where  hearts  beat  faster. 
The  spot  where  the  audience  becomes  one 
living  unit  of  happiness.  The  spot  where  no 
man  or  woman  can  remain  isolated.  The 
bright  spot  is  the  CAPITOL  Theatre.  You 
are  happy  here  because  you  are  in  touch 
with  the  pulsating  heart  of  all  humanity! 


From  the  standpoint  of  readability,  however, 
there  is  too  much  copy.  Furthermore,  the  use 
of  red  numerals  for  dates,  over  which  is  im- 
printed the  black  copy,  together  with  the  fact 
that  there  is  very  little  contrast  between  the  red 
ink  and  the  salmon-colored  paper,  makes  for 
even  more  confusion.  When  one  wants  to  see 
what's  playing  at  the  Sharon,  it  is  not  without 
some  effort  that  he  gets  the  information. 

As  a  means  of  improving  the  show-selling 
item  to  make  it  more  practical  for  Sharon  pa- 
trons, we  recommend:  (1)  That  the  vertical 
date  lines  be  used  only  between  booking  changes  ; 
that  is,  between  "Monday"  and  "Tuesday"  and 
between  "Wednesday"  and  "Thursday."  This 
will  set  off  each  program  as  a  unit  of  its  own. 
(2)  That  the  date  numerals  be  set  at  least 
one  or  two  sizes  smaller  and  placed  at  the  top 
and  center  of  each  program  unit  (for  example, 
4-5  or  22-23-24).  (3)  That  an  effort  be  made 
to  include  only  absolute  essentials  in  billing 
each  attraction.  (For  example,  the  line  "Also! 
— 'Changed  Identity',"  appears  beneath  the  bill- 
ing of  "Nothing  But  the  Truth."  As  it  stands, 
the  line  means  little  or  nothing,  for  the  short 
subject  it  represents  needs  more  than  the  title 
to  make  it  salable  to  the  public.)  If  these 
changes  were  made,  even  with  the  red  and 
black  printing  combination  unaltered,  we  feel 
sure  it  would  make  for  a  more  readable  and 
hence  a  more  valuable  calendar.  As  examples 
of  attractive  calendars  utilizing  slug-cuts  in- 
stead of  straight  copy,  we  have  already  sent 
Mahon  the  programs  of  M.  H.  Alger,  manager 
of  the  Alger  and  Marius  Theatres,  Lakeview, 
Oregon ;  Chris  Christos,  Lincoln  Theatre,  Chi- 
cago ;  M.  W.  Lathrop,  Menlo  Theatre,  Menlo 
Park,  Calif.,  and  Herff  Smith,  El  Rancho 
Theatre,  Victoria,  Texas. 

Easson's  Christmas  Stunts 


=  =   . .   A  program  and  some  pluggers  have  come 

STR  Program  Exchange  our  way  from  Manager  A.  Easson  of  the 

SHOWMEN'S  TRADE  REVIEW  Oakwood  Theatre,  Toronto,  Ont.,  Canada. 

1501  Broadway  Better  late  than  never,  Easson  gives  us  an 

New  York,  N.  Y.  opportunity  to  study  his  gaily-colored  Christ- 

mas week  program.  Also,  he  sends  along  a 
Dear  "Chick": — I  hereby  apply  for  membership  in  sample  of  a  letter  sent  to  past  buyers  of 
the  STR  Program  Exchange.  I  understand  that  entry  Christmas  Gift-Ticket  Books  urging  them  to 
of  my  name  on  this  coupon  signifies  a  willingness  buy  the  books  again.  Still  another  item  is 
to  exchange  theatre  programs  with  other  theatres,  a  sticker  promoting  the  sales  which  the 
but  involves  no  other  obligation.  Only  managers,  Oakwood  management  induced  merchants 
assistants,  or  men  in  charge  of  programs  eligible.        to  affix  to  Christmas  packages.  As  a  novel 

way  of  selling  "Here  Comes  Mr.  Jordan," 

Name    he  had  newsstands  and  uniformed  girls  pass 

out  calling  cards  on  which  "Mr.  Jordan" 
Theatre  stood  out  in  bold  type,  while  in  smaller  type 

in  the  upper  right-hand  corner  was  the  copy, 
p   .  .  "For  Appointment,  Phone  Lloydbrook  6783." 

0SI  l0n  Copy  on  theatre  and  playdate  appeared  in 

the  opposite  corner. 

C'ty    Mack  Jennings  should  be  attracting  lots  of 

reader  interest  among  Atmore  moviegoers  with 
State    that  "Flashes  from  Hollywood"  feature  of  his 


weekly  program.  The  latest  issue  is  topped 
by  an  eye-filling  cut  of  golden-haired  Marion 
Martin,  and  the  "gossip"  items  are  interesting 
and  informative. 

Eureka !  Here's  something  new !  Out  in 
Eureka,  111.,  Manager  Paul  Russell  of  the  Wood- 
ford Theatre,  acquaints  his  patrons  with  com- 
ing attractions  by  playing  a  little  game  of 
"Show  Titles."  It  has  been  done  before,  but 
the  fact  that  Russell  is  making  it  a  regular 
habit  and  that  he  sends  the  copy  on  penny 
post-cards  to  patrons  makes  it  seem  new  and 
novel.  Just  note  two  or  three  of  the  para- 
graphs taken  at  random  from  one  of  the  cards : 

"The  'Married  Bachelor'  believes  'You'll 
Never  Get  Rich'  when  there  is  'The  Feminine 
Touch'  because  they  'Never  Give  a  Sucker 
An  Even  Break.' 

"  'Here  Comes  Mr.  Jordan,'  'Tom,  Dick 
and  Harry'  on  the  'Night  of  January  16th'  to 
endorse  'Henry  Aldrich  for  President.' 

"  'We  Go  Fast'  even  if  'Time  Marches  On' 
to  greet  'A  Yank  in  the  R.A.F.,'  one  of  the 
'Flying  Cadets'  who  will  'Keep  'Em  Flying' 
during  our  'Unfinished  Business'  with  Hit- 
ler." 

Russell  says  the  plan  helps  to  keep  people 
from  going  to  the  larger  cities  because,  when 
they  note  the  titles  of  pictures  they're  eager  to 
see,  they'll  pass  up  the  trip  to  "the  city"  and 
remain  in  Eureka  to  see  the  pictures  at  the 
Woodford. 

Two  swell  novelties  were  used  recently  by 
Warner  theatres  in  Racine,  Wis.,  and  Chicago 
to  sell  "One  Foot  in  Heaven"  and  "The  Man 
Who  Came  to  Dinner,"  respectively.  In  Racine, 
the  Venetian  put  out  small  envelopes  contain- 
ing candy  Life  Savers.  Copy :  "Two  things 
that  will  leave  you  with  a  good  taste !  The 
enclosed  Life  Savers  and  the  grandest  picture 
of  the  year,  'One  Foot  in  Heaven,'  etc."  In 
Chicago,  the  Capitol  distributed  envelopes  con- 
taining sea  salt.  Copy:  "Wonder  Ice  Remover! 
The  contents  of  this  package  is  guaranteed  to 
melt  ice— use  it  and  DON'T  SLIP  UP  on  the 
chance  to  see  'The  Man  Who  Came  to  Dinner,' 
etc." 

Well,  we'll  slip  up — and  plenty — if  we  don't 
conclude  this  discourse.  Concluded.  See  you 
next  week. 


These  Showmen  Won 
MGM  Honor  Roll  Buttons 


The  Winnah:  Dick  Murphy,  Proctor's 
Theatre,  Schenectady,  N.  Y. 

For:  His  outstanding  campaign  on  the 
Our  Gang  comedy,  "1-2-3  Go." 


The  Winnah:  David  Murphy,  State  Thea- 
tre, Altoona,  Pa. 

For:  His  promotion  of  "Shadow  of  the 
Thin  Man,"  which  represents  the  third  time 
he  has  been  honored. 

Campaign  Highlights:  One  of  the  ballyhoo 
highlights  of  Murphy's  campaign  was  his 
use  of  a  man  wearing  a  convict's  suit  and 
silk  topper,  who  carried  a  sign  reading:  "I 
busted  out  of  jail  to  see  'Shadow  of  the  Thin 
Man'."  One  week  before  the  opening,  Mur- 
phy placed  a  real  fire-plug,  painted  red,  in 
front  of  the  theatre.  He  also  placed  a  scrub- 
by-looking tree  trunk  without  limbs  next  to 
the  plug.  A  sign  on  the  latter  read:  "Re- 
served for  Asta,"  and  on  the  tree:  "For 
Common  Dogs." 


The  Winnah:  John  Krier,  Paramount 
Theatre,  Provo,  Utah. 

For:  His  promotion  of  "Dr.  Jekyll  and  Mr. 
Hyde." 

Campaign  Highlight:  A  test  of  the  emo- 
tional reactions  of  two  co-eds  from  Brigham 
Young  University,  which  is  located  in  Provo. 
Two  local  psychologists  cooperated  by  build- 
ing the  necessary  equipment,  and  the  stunt 
became  the  principal  topic  of  conversation 
on  the  campus  and  around  town. 


O0 


erf 


:exhibit„:at>Je  to 


uPon 
of 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


Supervision  Urged  to  Cut  Waste  of 
Increasingly  Costly  Billing  Material 


A  theatre  executive  of  wide  and  varied  ex- 
perience has  called  attention  to  a  few  mana- 
gerial deficiencies  that  he  considers  worth  pass- 
ing along.  His  observations  deal  principally 
with  the  importance  of  proper  supervision  of 
details  that  are  usually  passed  on  to  a  subordi- 
nate as  routine. 

One  subject  in  particular,  outdoor  billing,  is 
of.  special  importance  now.  Most  managers 
simply  pay  the  express  charges  and  turn  the 
billing  material  over  to  the  billposter  for  dis- 
tribution. Hand  bills  get  still  less  consideration. 
Printed  matter  is  costing  real  money  these  days 
so  the  following  suggestions  may  help  to  get 
maximum  returns  for  the  money  expended  on 
this  type  of  selling  effort. 

Lithographs  and  window  cards  should  be 
turned  over  to  the  billposter  with  definite  in- 
structions as  to  where  and  how  they  are  to  be 
displayed.  Different  pictures  have  different 
appeal  and  the  location  that  might  be  100  per 
cent  for  one  picture  may  not  be  so  good  for 
another.  Know  your  town  and  the  neighbor- 
hoods where  the  appeal  of  your  attraction 
offers  the  greatest  possibilities  of  box-office 
returns,  then  order  the  posting  of  paper  accord- 
ingly. 

Attractions  deserve  more,  or  less,  billing  as 


the  possibilities  of  extra  profits  in  your  com- 
munity dictate. 

Locations  should  be  carefully  studied  as  to 
visibility;  traffic,  foot  or  rolling;  competitive 
attractions  displayed;  and  distance  at  which  it 
can  be  seen.  Determining  these  factors  will 
dictate  the  size  and  style  of  billing  to  be  used. 
Just  as  a  three  or  six  is  often  wasted  in  an 
alley  location  where  it  can  only  be  seen  by 
people  walking  close  enough  to  absorb  the 
message  were  it  on  a  one  sheet  or  window  card, 
so,  too,  are  window  cards  wasted  in  locations 
where  passing  traffic  is  in  autos. 

The  placing  of  window  cards  can  be  handled 
so  they  have  a  better  chance  of  attracting  cus- 
tomers if  the  following  suggestions  are  carried 
out : 

Pick  a  place  in  the  window  that  offers  the 
longest  vision  time.  Usually  the  far  corner  in 
the  direction  most  people  happen  to  walk  on 
that  particular  street  is  advisable ;  try  to  get 
windows  where  other  displays  do  not  over- 
shadow your  card.  When  you  have  to  com- 
pete for  attention  with  furniture,  autos,  etc., 
there  is  greater  chance  of  your  message  being 
overlooked.  Insist  on  the  bill  poster  or  card 
distributor  giving  you  a  list  of  where  your 
paper  is  placed,  and  arrange  to  check  frequently 
for  neatness  and  accuracy. 


Money  Abated,... <$eA*ua>iy 


8th 

NATIONAL  DRAMA  WEEK.  Sponsored  by  the 
Drama  League,  c/o  Mrs.  Samuel  Newton,  150  East 
72nd  St.,  New  York  City.  This  celebration  is  con- 
cerned chiefly  with  the  stage,  but  since  your  theatre 
is  probably  the  lone  stronghold  of  the  drama  in  your 
city,  you  can  cash  in  on  the  publicity. 

9th 

WEATHER  BUREAU  ORGANIZED,  1870.  The 
weather  man  plays  an  increasingly  important  part 
in  our  every  day  lives.  His  services  are  somewhat 
curtailed  as  a  result  of  the  war  but  he  is  still  on 
hand  to  give  information  to  those  who  need  it.  Urge 
your  patrons  to  forget  the  weather  and  when  it's 
bad  to  see  a  show  in  the  comfort  of  your  theatre. 

DAYLIGHT  SAVING  BEGINS  throughout  the 
country. 

11th 

THOMAS  A.  EDISON  born,  1847.  Business  born  of 
Edison's  genius  should  be  glad  to  pay  tribute  to  him. 
This  includes  light  and  power  companies,  lamp  stores, 
music  stores  selling  records,  etc. 

12th 

LINCOLN'S  BIRTHDAY.  A  legal  holiday  in  the 
North  and  West.  Charge  holiday  prices  and  if  you 
can  get  a  picture  with  a  Lincoln  angle  so  much  the 
better.   Display  flags,  etc.,  to  mark  the  occasion. 

GEORGIA  DAY.  A  holiday  in  the  Peach  State. 

13th 

UNIV.  OF  NORTH  CAROLINA,  first  state  university, 
founded  1795.  This  is  an  anniversary  well  worth 
commemorating  in  any  state  university  town. 

14th 

ST.  VALENTINE'S  DAY.  Tieup  with  confectioners 
and  florists.  Advertise  a  "Bring  Your  Sweetheart" 
show.  Decorate  the  lobby  with  plenty  of  hearts. 
Play  a  picture  with  a  strong  romantic  interest. 

OREGON  ADMITTED  TO  THE  UNION,  1859. 
Theatres  in  that  state  should  join  in  any  observances 
of  the  occasion. 

ARIZONA  ADMITTED  TO  THE  UNION,  1912. 
The  youngest  of  the  states,  48th  in  order  of  ad- 


mission celebrates  its  30th  birthday  this  week. 
Westerns  with  Arizona  in  the  title  would  be  par- 
ticularly appropriate. 

BELL  AND  GAY  PATENTED  THE  TELEPHONE, 
1876.  This  offers  a  good  opportunity  to  tie  up 
with  the  telephone  company.  A  still  of  the  star  of 
your  current  attraction  using  the  telephone  can  be 
used  as  a  wedge  in  obtaining  a  tieup  by  which  you 
should  be  able  to  get  a  window  display  in  the  local 
business  office  of  the  phone  company. 

15th 

NATIONAL  CHERRY  WEEK.  Sponsored  by  the 
National  Cherry  Week  Committee,  Fremont,  Mich. 
This  week  is  timed  to  end  with  Washington's  Birth- 
day because  of  the  famous  legend  about  Washing- 
ton and  the  cherry  tree. 

17th 

SHROVE  TUESDAY.  The  Mardi  Gras  has  been 
called  off  in  most  places  but  there  may  be  some 
local  observances  and  celebrations. 

SUEZ  CANAL  OPENED,  1867.  Tie  up  this  date 
with  your  newsreels  showing  fighting  in  Africa. 
Get  the  schools  interested. 

18th 

ASH  WEDNESDAY.  Lent  begins. 
PHONOGRAPH  PATENTED  BY  EDISON,  1878.  Tie 
up  with  a  distributor  of  phonographs  to  display  one 
in  your  lobby.    It  can  play  exploitation  records  or 
songs  from  a  current  or  coming  picture. 

19th 

OHIO  ADMITTED  TO  THE  UNION,  1803.  This 
day  may  be  observed  in  the  Buckeye  State  with  fit- 
ting celebration  in  which  the  theatres  can  par- 
ticipate. 

20th 

BETTER  SPEECH  WEEK.  Sponsored  by  the  Na- 
tional Association  for  American  Speech,  174  West 
76th  St.,  New  York  City.  This  is  a  good  time  to 
have  an  elocution  contest  on  the  stage  with  one  of 
your  forthcoming  attractions  as  the  topic.  You  might 
also  ask  school  students  to  select  the  actor  whose 
diction  they  like  best  and  to  tell  why  in  an  essay 
with  prizes  to  the  best. 


Ge/difjideal 

Authenticated  Stunts  Used  by  Showmen — 
You  Can  Use  Them  Too — To  Your  Benefit 


This  instance  of  how  a  limited  budget  was 
stretched  to  include  an  important  function 
of  theatre  advertising  may  be  of  help  to 
others  confronted  with  similar  problems. 

With  several  thousand  hand  bills  to  be  dis- 
tributed and  all  quotations  from  concerns 
making  a  business  of  house-to-house  delivery 
entirely  too  high  for  consideration  it  ap- 
peared as  though  some  swell  printed  matter 
would  never  get  into  the  hands  of  readers. 
The  house  staff  was  too  small  to  take  on  the 
extra  duty  and  criticism  would  result  from 
the  use  of  school  kids  due  to  the  existence 
of  the  established  distributor  agencies. 

Searching  for  a  solution  the  manager  con- 
tacted the  head  of  a  local  Boy  Scout  troop 
who  was  anxious  to  raise  funds  for  the  sum- 
mer encampment  activities.  A  donation  to 
the  fund  brought  the  necessary  co-operation. 
The  distribution  was  100  per  cent  efficient; 
the  cost  was  within  budget  limits;  and  the 
worthy  cause  in  which  the  work  was  per- 
formed precluded  criticism  of  the  means  em- 
ployed. 


Radio  Program  Features  'Dumbo' 
Campaign  at  Chehalis,  Wash. 

Manager  Bill  Evans  of  the  St.  Helen's  Thea- 
tre, Chehalis,  Wash.,  with  the  collaboration 
of  RKO-Radio  exploiteer  Hank  Howard,  ar- 
ranged a  special  radio  music  program  to  high- 
light his  campaign  for  Walt  Disney's  "Dumbo." 

Particular  use  was  made  of  all  music  in  the 
picture  in  an  arrangement  with  Radio  Station 
KELA,  a  local  station  which  covers  the  twin 
cities  of  Chehalis  and  Centralia.  A  ten-day 
campaign  featured  two  exploitation  records 
and  the  individual  dance  records  with  daily 
spot  announcements. . 

The  local  toy  and  novelty  store  was  tied-in 
for  a  window  display  using  "Dumbo"  art, 
theatre  and  play-date  billing  and  a  special  let- 
ter, written  on  Dumbo  stationary,  was  sent  to 
all  school  teachers  and  principals  announcing 
the  local  showing  of  the  picture  and  a  special 
children's  matinee. 


WILL' YOUR 

WOT  FIT  UtfLtz/n 
if-  so  -accept -ww  om  fm 
\  coMimms  -  a  gupst  m^m 
ficm  to  stc-  .  /  1  * 


/ 


Good  Shoe  Store  Tieup 

With  the  playing  of  Warners'  "Million  Dollar 
Baby"  at  the  Centre  Theatre,  Chatham,  Ontario, 
Canada,  Manager  Harland  Rankin  tied  up  with 
a  shoe  store  to  offer  guest  tickets  to  girls  whose 
feet  would  fit  in  the  footprint  at  the  base  of  the 
display  in  the  above  illustration. 


ift 


FROM  THE  DFEP,  ROMANTIC  SOUTH 
COMES  ANOTHER  THRILLING  DRAMA 
OF  LOVE  AND  INTRIGUE! 


REPUBLIC 
PICTURES 

Presents 

A  Picture  of  Superb  Qualh 
and  Matchless  Entertainment 

JOAN 

BLONDE 

JOHN 

WAYN  E 


■ 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


It's  a  Big  Picture.  So  He  Enlarges  the  Title 

Large  cut-out  letters  suspended  from  the  marquee  made  the  title  of  Columbia's  super-western,  "Texas," 
visible  to  pedestrians  a  long  distance  away  from  Manager  Harland  Rankin's  Centre  Theatre  at  Chatham, 
Ontario.  Anytime  you  have  a  short  and  punchy  title,  make  it  still  punchier  by  following  Rankin's  example. 


Preview  Is  Highlight 
Of  'Blackout'  Selling 

A  special  preview,  whose  invited  guests  in- 
cluded the  Chamber  of  Commerce  secretary, 
three  city  councilmen,  the  chief  of  police,  fire 
marshal  of  the  Pennsylvania  Railroad,  Red 
Cross  officials,  Y.M.C.A.  and  Y.W.C.A.  secre- 
taries, American  Legion  officers,  U.  S.  Army 
officers,  county  officers  and  representatives  of 
various  other  organizations,  clubs  and  institu- 
tions, was  held  in  advance  of  the  showing  of 
"Pacific  Blackout"  at  the  Olympia  Theatre,  Al- 
toona,  Pa. 

W.  W.  (Jess)  Ackerman,  Olympia  manager, 
and  Jim  Furman,  Paramount's  district  adver- 
tising representative,  cooperated  in  putting  on 
the  preview,  which  resulted  in  a  story  and  art 
in  one  paper  and  a  story  in  the  other. 

Selling  activities  of  Ackerman  and  Furman 
included  a  newspaper  teaser  campaign  which 
started  nearly  a  week  before  playdate,  enlarged 
newspaper  space,  spot  announcements  on  the 
radio,  window  displays  and  a  ticket-selling 
front  (see  photo  belozv).  All  elements  tied  in  to 
the  blackout  idea. 

The  Veterans  of  Foreign  Wars  furnished 
army  rifles,  helmets,  machine  guns,  aerial  bombs 
and  bayonets,  while  the  theatre  promoted  sand- 
bags for  the  display. 


Standing  in  front  of  the  effective  atmospheric 
display  for  the  showing  of  Paramount's  "Pacific 
Blackout"  at  the  Olympia  Theatre,  Altoona,  Pa., 
are,  I.  to  r.,  Theodore  Burchfield,  communica- 
tions sergeant,  Company  H,  Pennsylvania  Mili- 
tary Reserve;  Stewart  C.  Brown,  captain,  Com- 
pany H;  Samuel  M.  Ake,  local  assistant  fire 
chief;  Roy  Thompson,  chief  air  raid  warden  and 
manager  of  Radio  Station  WFBG,  and  A.  C. 
Burke,  V.F.W. 


Harris  Scores  With 
Patriotic  Celebration 

A  combined  Jamboree  and  Victory  Celebra- 
tion which  served  the  double  purpose  of  keep- 
ing up  the  morale  of  local  moviegoers  by  gen- 
erating movie  happiness  and  also  creating  loads 
of  enthusiasm  and  support  for  President  Roose- 
velt's plans  for  victory  in  the  current  war,  was 
held  recently  at  the  Glendale  Theatre,  Glen- 
dale,  Calif.,  by  Manager  Ed  Harris. 

To  accommodate  defense  workers  of  avia- 
tion plants,  as  well  as  local  residents,  Harris 
ran  early  and  late  shows.  Each  program  was 
completed  -with  the  Victory  Celebration,  at 
which  time  Warners'  patriotic  short,  "Old 
Glory,"  was  projected.  A  highlight  of  the 
short  is  the  pledge  of  allegiance  to  the  flag, 
and  it  was  at  this  point  that  Harris  broke  in 
via  a  microphone  urging  the  audience  to  join 
in.  This  was  followed  by  the  singing  of  The 
Star  Spangled  Banner,  several  other  patriotic 
and  American  folk  songs,  with  the  God  Bless 
America  serving  as  the  finale. 

"What  a  finale !"  Harris  reports.  "They  were 
still  singing  when  they  left  the  theatre." 

The  Glendale  showman  adds  that  the  enthu- 
siasm displayed  during  the  program  was  the 
greatest  demonstration  for  Democracy  he  has 
ever  seen.  He  believes  other  exhibitors  could 
do  their  bit  for  their  country  and  the  industry 
by  following  his  procedure. 


Bottles  of  'Rye'  As  Bait  Lure 
Patrons  to  New  Year's  Eve  Show 

Manager  Mac  Livingston  of  the  Farragut 
Theatre,  Brooklyn,  N.  Y.,  used  a  gag  recently 
that,  in  his  own  words,  "went  over  like  a  house 
afire."  Mac,  an  old-timer,  remembered  that  he 
had  first  used  it  several  years  ago  to  exploit 
H.  B.  Warner  in  "Drink."  So  he  revived  it 
again  to  boost  business  on  New  Year's  Eve, 
and  it  had  the  whole  neighborhood  buzzing. 

He  had  a  man  dressed  up  in  a  straw  hat,  ear- 
muffs,  cane,  lapel  flower,  summer  white  shoes 
and  blue  eye-glasses  distribute  small  envelopes 
inside  of  which  were  circulars  announcing  the 
New  Year's  Eve  show.  The  line  of  copy  that 
caught  the  customers'  eyes,  however,  was  that 
set  in  bold  type:  "A  Bottle  of  Rye  to  Every 
Adult  Attending." 

And,  believe  it  or  not,  every  adult  got  his 
bottle  of  rye.  But  that's  where  the  gag  comes 
in.  The  tiny  bottle  contained  grains  of  rye. 

It's  original  with  Mac,  but  now,  we  fear,  other 
exhibitors  will  take  it  up  and  use  it  as  part  of 
their  selling  activities.  Who  can  blame  them  ? 


SHOWMANSHIP  IN 
WARTIME  LONDON 


Makes  Music  an  Attraction 

Here  in  America  the  general  use  for  a  non- 
synchronization  outfit  is  to  play  a  popular 
number  while  crowds  file  in  and  out  between 
shows.  Across  the  ocean,  however,  Manager 
Leo  D'Ayton  of  the  Regent  Theatre,  Weston- 
super-Mare,  believed  that  records  could  be 
made  an  attractive  part  of  the  program.  A 
music  lover  himself,  D'Ayton  was  dissatisfied 
with  the  type  of  records  generally  used.  So 
he  decided  to  experiment.  He  announced  that 
during  the  coming  week  an  important  part  of 
the  program  would  be  a  recorded  concert  of 
compositions  by  Albert  Ketelbey  (In  a  Mon- 
astery Garden,  In  a  Persian  Market,  In  a  Chi- 
nese Temple  Garden,  etc.). 

So  successful  was  the  experiment  that  D'Ay- 
ton is  making  it  a  regular  feature.  He  has 
arranged  festival  weeks  during  which  concerts 
consisting  of  the  works  of  one  composer,  or  an 
individual  orchestra,  will  be  featured.  His  pa- 
trons are  thoroughly  interested  in  the  scheme 
and  are  suggesting  musical  works  for  future 
recorded  concerts.  Local  residents,  especially 
music  lovers,  have  lauded  D'Ayton's  move,  see- 
ing it  an  attempt  to  raise  the  musical  tastes 
of  moviegoers. 


Banana  Auction  Widely  Publicized 

Presented  with  a  dozen  bananas  grown  in 
the  district,  Manager  N.  G.  Davidson  of  the 
Capitol  Theatre,  Winchmore  Hill,  auctioned 
them  off  for  the  benefit  of  the  Christmas  Fund 
of  the  district  A.  A.  Battery.  The  purchaser 
gave  back  the  fruit  for  re-sale,  so  Davidson 
auctioned  them  off  again,  this  time  with  Mrs. 
Churchill's  Aid  for  Russia  Fund  as  the  bene- 
ficiary. Over  89  pounds  was  realized.  He  had 
hoped  to  make  it  a  hundred,  but  the  stain  of 
handling  began  to  show  on  the  perishable  ba- 
nanas, so  he  had  to  stop. 

The  stunt  reached  the  ears  of  both  local  and 
national  newsmen,  thus  resulting  in  considerable 
publicity  for  Davidson.  One  picture  newspaper 
carried  a  view  of  the  bananas  and  the  tree  on 
which  they  were  grown. 


Quotes  the  Prime  Minister 

A  famous  quotation  by  Prime  Minister  Win- 
ston Churchill — "Never  before  in  the  field  of 
human  conflict  have  so  many  owed  so  much  to 
so  few" — was  used  by  Manager  Reynolds  Rob- 
erts of  the  Elite  Theatre,  Middlesborough,  to 
exploit  "International  Squadron." 

The  tribute  appeared  in  the  lobby  under  a 
life-like  portrait  of  the  Prime  Minister.  Suit- 
able advertising  matter  completed  the  display. 
Manager  Roberts  believes  himself  the  first  to 
use  the  quotation  in  exploiting  a  film  of  the 
Royal  Air  Force. 


THEY  DID  IT— SO  CAN  YOU! 

They  did  it  on  the  menus  in  New  York! 
They  made  diners  "Wild  Bill  Hickock"-con- 
scious.  Even  in  such  hoity-toity  hostelries  as 
the  Waldorf-Astoria  and  the  Ritz  Tower  the 
menus  offered  patrons  the  WILD  BILL 
HICKOK  SPECIAL  (formerly  Western  Sand- 
wich). Others  featuring  the  re-named  sand- 
wich were  Hotel  New  Yorker,  Hotel  McAlpin, 
Delmonico,  Toffenetti's,  Jimmie  Dwyer's  Saw- 
dust Trail  and  The  Hickory  House.  If  they 
can  do  it  in  New  York,  you  ought  to  be  able 
to  "crash"  the  menu  of  every  restaurant  and 
bar  in  your  own  community. 


The  finest  Picture  MONOGRAM 
Has  Ever  Produced! 


Aimed  straight  at  your  heart!  The  moving 
story  of  a  boy's  love  for  his  dad . . .  and  a  father's 
devotion  to  his  son.. .brought  to  you  by  a 
great  star  and  a  youngster  you'll  adore! 


Heaven-  Q  parsons, 

take  ^  V         he  r0aJor8 

!eU  -  even  t—.  u^ga 

"Boles  ^         ^easnre,  scores 
part  tailored  -  ^s  tW99ttbd 
^botnaetorand  -  8     fatber  and 

Ttantial  trea^en *      ^  ,We 
-«  directe"  HeroW 

*UbUC"  Ubeoneottnebigges; 
nptedictit^be         tbi9  season. 
office  attractions  o  * 

George  F**-> 
Mutual  Net*** 


ROAD 
HAPPINESS 


59 


w 


ith 


Mona  BARRIE  •  Billy  LEE 
Roscoe  KARNS 

A  SCOTT  R.  DUNLAP  Production 
Directed  by  PHIL  ROSEN 

Screenplay  by  ROBERT  D.  ANDREWS 

From  the  Famous 
AMERICAN  MAGAZINE 
Story 

"FIRST  PERFORMANCE" 
by  Matt  Taylor 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


The  New  Spirit 

Disney-U.  S.  Treasury 


(Potent)  Tanks 


(A  Thriller) 


8  mins.     OEM  Film  Unit      Defense  Film      10  mins. 


Of  the  millions  who  will  pay  income  taxes 
this  year,  many  will  be  compelled  to  make  sac- 
rifices and  suffer  temporary  inconveniences  to 
fulfill  the  requirements  of  the  law.  To  the 
millions,  however,  who  see  "The  New  Spirit," 
such  sacrifices  and  inconveniences  will  become 
trivial  compared  to  the  importance  of  paying 
taxes  and  paying  them  early.  With  the  capable 
assistance  of  his  staff  artists  and  Henry  Mor- 
genthau,  Jr.,  Secretary  of  the  Treasury,  Walt 
Disney  has  effectively  utilized  animation  and 
Technicolor  photography  to  convey  the  Treasury 
Department's  appeal  to  the  American  people. 
When  Donald  Duck  hears  over  the  radio  that 
he  will  be  doing  a  great  deal  toward  helping 
his  country  by  paying  his  income  tax  early,  he 
gets  his  simplified,  streamlined  tax  blank  filled 
out  in  record  time,  scorns  the  mailbox  to  dash 
across  the  country  to  deliver  his  tax  in  person 
in  Washington.  The  narrator  lauds  Donald's 
spirit,  then  explains  what  taxes  pay  for.  As 
he  does  so,  the  Disney  genius  influentially  and 
convincingly  asserts  itself  in  a  series  of  realis- 
tic sequences  showing  factories  in  operation, 
guns  in  production,  shells  striking  enemy  war- 
ships, planes  stalking  "the  birds  of  prey  that 
fly  by  night,"  depth  charges  blasting  an  Axis 
submarine.  Thus,  in  eight  minutes,  "The  New 
Spirit"  presents  its  case  in  a  manner  that  no 
freedom-loving  American  will  be  able  to  resist. 
The  subject  should,  and  must,  be  shown  in  every 
theatre  in  the  country  as  soon  as  possible. 
Distribution  will  begin  in  a  few  days  through 
National  Screen  Service  under  the  direction  of 
the  War  Activities  Committee. 


Here  is  a  picture  to  stir  and  thrill  Americans. 
It  shows  factory  work  on  the  production  of  the 
M-3,  or  medium  tank,  for  the  armored  forces  of 
the  U.  S.  and  its  allies.  A  commentary  spoken 
by  Orson  Welles  has  a  rousing  quality  as  it 
keeps  the  spectator  informed  on  the  action 
flashed  on  the  screen  through  scenes  taken  inside 
a  huge  plant,  with  close-ups  of  belt-line  pro- 
duction methods  in  turning  out  these  fear- 
somely  efficient  machines  of  war.  The  non- 
mechanical,  as  well  as  the  mechanical-minded 
will  find  fascination  and  what  totals  to  great 
dramatic  punch  in  the  pictures.  This  is  a  reel 
suitable  for  any  program,  any  theatre,  any  type 
of  American  audience,  ft  will  bolster  even  the 
program  which  may  be  headed  by  a  class  "A" 
feature — it's  that  good. 


At  the  County  Fair 


(Swell) 


Para.  (Yl-3)  Speaking  of  Animals  No.  3 

10  mins. 

As  good  as  its  predecessors,  this  subject 
deals  with  the  animals  at  the  county  fair  and, 
as  usual,  puts  words  in  their  mouths.  Funniest 
of  all  is  a  trotting  horse  which  suggests  himself 
as  a  winner.  "Bet  on  me.  1  can't  lose,"  he  says. 
Much  later  he  rounds  a  turn  puffing  and  asks 
the  bettor,  "Which  way  did  they  go?".  The 
rest  of  the  subject  is  much  along  the  same  line. 
A  rooster  trumpets  reveille  instead  of  crowing; 
a  hog  has  a  ready  answer  and  so  does  a  black 
sheep.  Audience  reaction  to  this  subject  should 
be  nothing  short  of  terrific.  Fairbanks  and 
Carlisle  produced. 


.   NEWSREEL    SYNOPSES  .  . 


(Released  Saturday,  January  31) 

PARAMOUNT  (No.  45) — Ice  skating  at  St.  Paul; 
Axis  medals  junked;  Men  at  Dartmouth  College  "knit" 
for  Great  Britain;  All  aliens  must  get  certificates  of 
identification;  Gen.  MacArthur  hailed  on  birthday; 
Basketball  at  Madison  Square  Garden;  Poland  aids 
Russia;  Infantile  paralysis  victim  visits  President. 

MOVIETONE  (Vol.  24,  No.  42) — Poland  joins  Rus- 
sia against  Nazis;  Soviet  offensive;  Pan-American 
Parley  in  Brazil;  Gen.  MacArthur  hailed  on  birthday; 
All  aliens  must  get  certificates  of  identification ;  Beauty 
queen  picked  at  Venice,  Calif. ;  Birthday  cake  for 
President;  Axis  medals  junked;  Movie  colony  does  bit 
for  nation ;  Tokle  wins  ski  jump  in  Washington  State ; 
Dog  racing  at  Miami;  Ice  skating  at  St.  Paul. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  240)— Lumber- 
jacks fell  trees  in  Pacific  Northwest;  Nineteen  nations 
sever  Axis  ties;  Americans  junk  Nazi  medals;  Birth- 
day cake  for  President ;  All  aliens  must  get  certificates 
of  identification ;  Fashions  for  feminine  war  workers ; 
Beauty  queen  picked  at  Venice,  Calif.;  Ice  skating  at 
St.  Paul  (except  Atlanta)  ;  Aqua  derby  at  Miami 
Beach  (Atlanta  only)  ;  Golden  Gloves  bout  in  New 
York. 

PATHE  (Vol.  13,  No.  45) — Tula  turns  tide  in  Rus- 
sia; Poland  joins  Russia  against  Nazis;  All  aliens  must 
get  certificates  of  identification;  "Knitwits"  do  bit  at 
Dartmouth;  Government  will  ration  sugar;  Birthday 
cake  for  President;  Navy  airmen  patrol  East  Coast; 
Ice  skating  at  St.  Paul. 

UNIVERSAL  (Vol.  15,  No.  .54).— Gen.  MacArthur 
hailed  on  birthday ;  Pan-American  parley  at  Brazil ; 
Russia  drives  Nazis  back;  Navy  fliers  chase  submarines 
off  East  Coast;  Emergency  structure  for  air  raids  in 
New  York ;  All  aliens  must  get  certificates  of  identifi- 
cation; Beauty  queen  picked  at  Venice,  Calif.;  Dog 
races  at  Miami,  Fla.;  Ice  skating  at  St.  Paul;  Golden 
Gloves  bout  in  New  York;  Tokle  wins  ski  jump  in 
Washington  State. 

(Released  Wednesday,  January  28) 

PARAMOUNT  (No.  44)— World's  largest  mobile  field 
gun  at  Milwaukee;  Dempsey  joins  State  Guard;  Nava- 
jos  sell  scrap  metal  to  buy  Defense  Bonds ;  Sea  lions 
perform  at  San  Francisco;  Radio  men  wanted  for 
Navy  tiaining  school;  Moscow's  Red  Square  scene  of 


mechanized  might;  United  States  and  Mexico  link 
defenses;  Volunteers  clear  Hawaiian  forests  to  allow 
U.  S.  troop  movements;  Pan  American  Conference  at 
Rio  de  Janeiro;  New  victims  in  Nazi  U-boat  sinkings; 
Survivor  warns  against  "loose  talk." 

MOVIETONE  (Vol.  24,  No.  41)— Welles  addresses 
Pan-American  parley  in  Brazil;  Naval  Reserve  ensigns 
take  oath  in  New  York;  Japanese  submarine  studied 
in  Hawaii;  United  States  and  Mexico  link  defenses; 
Bomber  uses  Pennsylvania  Turnpike  highway  for  novel 
take-off  (except  Charlotte,  Washington,  D.  C,  and 
Minneapolis)  ;  Plane  ambulance  presented  to  Secretary 
Knox  (Charlotte  and  Washington,  D.  C,  only)  ;  Patrio- 
tism highlights  St.  Paul  Winter  Carnival  (Minne- 
apolis only);  Styles  for  President's  Birthday  Ball; 
Willie  Hoppe  wins  billiard  crown  in  Chicago;  Girls 
practice  archery  at  Pasadena  Junior  College;  Fishing 
off  Galapagos  Islands;  Pictorial  presentation  of  The 
Star  Spangled  Banner. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  239)— Moscow's 
Red  Square  scene  of  mechanized  might;  Rescued  crews 
defy  U-boats;  Japanese  submarine  studied  in  Hawaii; 
Mexican  army  allied  with  Yanks;  Balloon  barrages  set 
up  on  West  Coast;  Bergen's  Charlie  McCarthy  in  jam 
with  Uncle  Sam;  Pan  American  Conference  at  Rio  de 
Janeiro;  Motorcar  steeplechase  in  Chicago;  Girls  prac- 
tice archery  at  Pasadena  junior  College  (except  Minne- 
apolis) ;  Winter  Carnival  at  St.  Paul  (St.  Paul  only). 

PATHE  (Vol.  13,  No.  44)— Welles  addresses  Pan- 
American  conference  in  Brazil;  Joint  U.  S. -Mexican 
army  defense;  Russia  celebrates  anniversary  of  revolu- 
tion in  Red  Square;  Girls  practice  archery  at  Pasadena 
Junior  College;  Hawaiians  clear  forests  for  U.  S. 
troop  movements;  Barrage  balloons  set  up  on  West 
Coast;  Bergen's  Charlie  McCarthy  in  jam  with  Uncle 
Sam;  Sea  lions  perform  at  San  Francisco;  Winter 
Carnival  at  St.  Paul  (St.  Paul  only). 

UNIVERSAL  (Vol.  15,  No.  53)— Pan-American  Con- 
ference at  Rio  de  Janeiro;  Pearl  Harbor  report  filed 
with  President;  Japanese  submarine  studied  in  Hawaii; 
Hawaiians  clear  forests  for  U.  S.  troop  movements; 
Russia  celebrates  anniversary  of  revolution  in  Red 
Square;  Barrage  balloons  set  up  on  West  Coast;  U.  S. 
Army  chief  hailed  in  Mexico ;  Rickenbacker  to  award 
trophy  to  best  showman ;  Girls  practice  archery  at 
Pasadena  Junior  College;  Winter  Carnival  at  St.  Paul; 
Hollywood  stunt  men  thrill  fans  at  Chicago. 


Popular  Science  No.  3  (Good) 

Para.  (Jl-3)  11  mins. 

A  ski  tow  that  can  be  moved  easily  is  the 
opening  clip  in  this  subject.  Then  the  scene 
shifts  to  the  Seabrook  Farm,  Bridgeton,  N.  J., 
home  of  frosted  foods.  Some  details  are  shown 
of  how  this  process  is  accomplished.  The  last 
half  of  the  reel  is  devoted  to  how  the  govern- 
ment trains  Army  fliers  at  Randolph  Field, 
Texas.  Some  of  the  scenes  of  night  flying  in 
this  sequence  are  pictorially  beautiful.  Fair- 
banks and  Carlisle  produced. 


Better  Bowling 

Para.  (Rl-6)  Sportlight  No.  6 


(Excellent) 

10  mins. 


There  are  20,000,000  bowling  fans  in  the 
country,  some  of  which  must  be  in  your  town. 
You  should  be  able  to  snare  local  bowlers  when 
you  play  this  subject.  It  is  well  divided  into 
three  parts.  First,  routine  instruction  is  given; 
second,  some  trick  shots  are  demonstrated  by 
Andy  Varipapa ;  the  wind-up  is  the  comedy  fur- 
nished by  Col.  Lemuel  Q.  Stoopnagle  at  his 
Wilton,  Conn.,  home  where  he  has  installed 
some  bowling  alleys — presumably  just  to  be 
funny.  Jack  Eaton  produced  this  subject  and 
Ted  Husing  is  the  commentator. 


Jasper  and  the  Watermelons 

(Excellent) 

Para.  (Ul-2)  Madcap  Models  No.  2     10  mins. 

Jasper,  a  colored  lad,  has  an  overpowering 
desire  for  watermelons,  which  leads  him  into 
all  sorts  of  adventures.  En  route,  he  meets  a 
scarecrow,  who  tells  him  of  a  land  where  the 
rivers  are  watermelon  juice,  the  roads  are  paved 
with  big  ripe  melons  and  the  mountains  are 
watermelons.  Disregarding  the  scarecrow's 
warning,  Jasper  eats  a  slice  of  watermelon.  The 
watermelon  men  attack  and  Jasper  and  the 
scarecrow  barely  escape.  Running  to  his 
mammy,  Jasper  is  comforted  by  a  great  big 
slice  of  watermelon.  This  is  an  excellent  fan- 
tasy of  the  type  at  which  Producer  George  Pal 
excels.  The  movements  of  the  characters  are 
smooth  and  the  synchronization  of  sound  and 
motion  excellent. 


Kickin'  the  Conga  Round  (Funny) 

Para.  (El-4)  Popeye  No.  4  7  mins. 

Popeye  and  Bluto  land  at  a  South  American 
port,  where  each  tries  to  capture  the  favor  of 
01  ive  Oyl,  the  local  belle.  But  Bluto  seems 
more  successful  because  Popeye  can't  conga. 
But  when  Popeye  gets  his  spinach,  he  congas 
as  the  conga  has  never  been  congaed  before. 
There  are  some  funny  gags.  The  subject,  one 
of  the  best  in  the  Popeye  series,  was  produced 
by  Max  Fleischer  and  directed  by  Dave 
Fleischer. 


Gay  Nineties 

Univ.  (6228)  Musical  No.  8 


(Fair) 

15  mins. 


Clyde  Cook,  Johnny  Downs,  Susan  Miller, 
Yvonne  Davis,  Sandra  Gould  and  several  other 
vaudeville  artists  are  featured  in  this  subject, 
which  includes  many  of  the  song  numbers  popu- 
lar in  the  Gay  Nineties.  The  subject  is  paced 
much  like  a  vaudeville  show,  with  one  number 
following  the  other  in  rapid  succession.  For 
those  who  can  "take"  this  type  of  entertainment, 
(Continued  on  Page  40) 


January  SI,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


Dates  Shown  Are  Release  Dates 

This  department  is  primarily  intended  to  convey  im- 
!  portant  information  regarding  product  on  which  no 
j    press  book  or  ad  material  are  available.     Showmen  ! 

who  run  pictures  pre-release  will  find  it  a  valuable 

source.    Listings  will  appear  but  once. 

• 

I  LIVE  ON  DANGER  (Para.)  Drama. 
Principals:  Chester  Morris,  Jean  Parker, 
Ralph  Sanford,  Roger  Pryor,  Elisabeth  Ris- 
don,  Eddie  Norris,  Douglas  Fowley.  Plot: 
A  radio  spot  news  commentator  goes  through 
many  exciting  and  spectacular  events,  rang- 
ing from  boat  explosions  to  city-size  fires. 
At  one  of  these  occurrences  he  rescues  a 
girl  whom  the  police  have  been  seeking,  be- 
cause of  her  friendship  with  a  murderer.  In- 
stead of  turning  her  in,  he  keeps  her  until 
he  is  ready  to  spring  his  story.  But  Cupid 
interferes  with  his  plans.  Director,  Sam 
White. 

DUSK   ON  THE   PAINTED  DESERT 

(Rep.)  Western.  Principals:  Gene  Autry, 
Smiley  Burnette,  Fay  McKenzie,  Edith  Fel- 
lows, Sarah  Padden.  Plot:  As  foreman  of 
a  dude  ranch,  Gene  Autry  comes  in  contact 
with  a  spoiled  youngster  who  has  been  sent 
west  from  a  swank  eastern  school.  She 
causes  a  great  deal  of  unhappiness  with  her 
escapades  and  her  efforts  to  show  off,  be- 
fore Gene  takes  a  hand  and  teaches  her  the 
principals  of  fair  play  and  good  sportsman- 
ship.  Director,  William  Morgan. 

MY  GAL  SAL  (20th-Fox)  (In  Technicolor) 
Drama- with-Music.  Principals:  Rita  Hay- 
worth,  Victor  Mature,  Carole  Landis,  John 
Sutton,  James  Gleason.  Plot:  This  is  the 
story  of  a  typical  American  boy  from  a  small 
town  in  Indiana,  whose  only  interest  in  life 
was  writing  songs.  He  was  the  toast  of  two 
continents  in  his  heyday,  but  his  ability  to 
fall  for  a  pretty  girl  made  him  go  rapidly 
downhill.  He  finally  wins  the  girl  he  loves 
with  a  song  especially  written  for  her,  "My 
Gal  Sal."   Director,  Irving  Cummings. 

TOO  MANY  WOMEN  (Prod.)  Com.  Prin- 
cipals: Neil  Hamilton,  June  Lang,  Joyce 
Compton,  Barbara  Read,  Matt  McHugh. 
Plot:  A  poor  young  man  finds  himself  affi- 
anced to  three  young  ladies  when  word  gets 
around  that  he  has  inherited  a  large  fortune. 
With  three  girls  on  his  hands,  his  worries 
are  increased  when  his  real  fiancee  shows  up. 
However,  upon  learning  the  truth,  the  others 
leave  and  he  is  able  to  resume  his  old  ro- 
mance without  interference.  Producer-Di- 
rector, Bernard  B.  Ray. 

ABOUT  FACE  (UA)  Comedy.  Principals: 

William  Tracy,  Joe  Sawyer,  Jean  Porter, 
Marjorie  Lord,  Margaret  Dumont,  Veda 
Ann  Borg.  Plot:  William  Tracy  and  Joe 
Sawyer  get  leave  and  go  to  town  for  a  grand 
blow-out  on  the  hundred  dollar  check  Tracy 
won  in  a  quiz  contest.  They  get  mixed  up 
in  a  girls'  Home  Defense  League  party, 
which  ends  in  bedlam.  Just  as  Tracy  is 
about  to  be  broken  for  his  part  in  the  affair, 
two  girls  step  in  and  save  him.  Director, 
Kurt  Neumann. 

MR.  WISE  GUY  (Mono.)  Drama.  Princi- 
pals: Leo  Gorcey,  Bobby  Jordan,  Huntz 
Hall,  Sunshine  Morrison,  Benny  Rubin, 
David  Gorcey.  Plot:  The  East  Side  Kids  are 
committed  to  a  reform  school  after  they  are 
unjustly  convicted  of  stealing  a  truck.  There 
they  learn  the  name  of  the  man  who  was 
responsible  for  the  killing  for  which  an  older 
brother  of  one  of  the  boys  is  being  held. 
Through  a  series  of  events,  they  gain  their 
freedom  and  help  capture  the  killer.  Direc- 
tor, William  Nigh. 

LONE  RIDER  IN  CHEYENNE  (Prod.) 
Western.  Principals:  George  Houston,  Al 
St.  John,  Dennis  Moore,  Ella  Neal.  Plot: 
The  Lone  Rider  and  his  pal  disguise  them- 


selves and  set  out  to  prevent  a  gang  of 
crooks  from  robbing  a  bullion  train.  They 
capture  two  men  and  turn  them  over  to  the 
guards.  Then  when  one  is  found  murdered 
and  an  innocent  man  is  accused,  the  Lone 
Rider  gets  a  confession  from  the  guilty 
party.   Director,  Sam  Newfield. 

WESTERN  MAIL  (Mono.)  Western.  Prin- 
cipals: Tom  Keene,  Frank  Yaconelli,  Jean 
Trent,  Glen  Strange.  Plot:  Tom  Keene  work- 
ing in  cooperation  with  the  law,  joins  up 
with  a  gang  of  train  robbers,  headed  by 
the  town  banker.  When  his  identity  is  dis- 
covered, he  is  captured,  but  he  manages  to 
escape;  get  his  man  and  lock  up  the  rest  of 
the  gang.  Producer-Director,  Robert  Tansey. 

MOKEY  DELANO  (MGM)  Drama.  Princi- 
pals: Dan  Dailey,  Jr.,  Donna  Reed,  Bobby 
Blake,  Cordell  Hickman,  Buckwheat  Thom- 
as. Plot:  A  motherless  youngster  is  brought 
up  without  any  authority  or  guidance. 
Trouble  starts  when  his  father  brings  home 
a  second  wife  who  cannot  get  along  with  the 
boy.  When  he  is  threatened  with  reform 
school,  the  step-mother  suddenly  realizes  that 
she  is  as  much  at  fault  as  the  boy,  so  she 
pleads  for  another  chance.  Director,  Wells 
Root. 

BELOW  THE  BORDER  (Mono.)  Western. 
Principals:  Buck  Jones,  Tim  McCoy,  Ray- 
mond Hatton,  Linda  Brent,  Eva  Puig.  Plot: 
An  U.  S.  Marshal  posing  as  a  criminal,  has 
been  sent  by  the  government  to  clean  up  a 
gang  of  rustlers  and  thieves.  His  hunt  leads 
him  to  the  ranch  of  a  young  lady  whose 
fiancee  has  unwillingly  become  involved. 
There  he  learns  where  to  get  the  gang  and 
when  they  are  captured,  the  young  man  is 
absolved.  Director,  Howard  Bretherton.  Re- 
lease, Jan.  30. 

YOKEL  BOY  (Rep.)  Comedy.  Principals: 

Albert  Dekker,  Joan  Davis,  Eddie  Foy,  Jr., 
Alan  Mowbray,  Lynne  Carver,  Roscoe 
Karns.  Plot:  As  a  publicity  stunt,  a  young 
farmer  is  hired  as  an  "idea  man"  for  a  movie 
studio.  Given  the  task  of  casting  a  film  based 
on  the  life  of  a  notorious  gangster,  he  hires 
the  man  himself  to  play  the  title  role.  Trouble 
starts  when  he  arrives  with  two  of  his  gun- 
men. However,  things  end  with  the  gangster 
turning  in  his  two  gunmen  and  he  himself 
promising  to  be  good.  Director,  Joseph 
Santley. 

DOWN  RIO  GRANDE  WAY  (Col.)  West- 
ern.   Principals:    Charles    Starrett,  Russell 


Somewhere . . . 

an  American  sailor's  life  has  just  been 
saved  by  a  transfusion  of  blood,  col- 
lected by  the  Red  Cross  and  put  on  his 
ship  by  the  Red  Cross.  Remember  this 
when  you're  asked  to  give  or  give  again 
to  the  RED  CROSS  WAR  FUND 


Hayden,  Britt  Wood,  Rose  Anne  Stevens. 
Plot:  After  Texas  had  won  her  independence 
from  Mexico,  she  tried  to  join  the  Union, 
but  there  were  a  group  of  influential  poli- 
ticians who  didn't  like  the  idea  for  reasons 
of  their  own.  A  Texas  Ranger  is  sent  to 
quell  the  disturbances.  Through  his  efforts 
the  culprits  are  caught  and  the  Stars  and 
Stripes  are  raised  over  Texas.  Director, 
William  Berke. 

NIGHT  BEFORE  THE  DIVORCE  (20th- 
Fox)  Drama.  Principals:  Lynn  Bari,  Joe 
Allen,  Jr.,  Nils  Asther,  Mary  Beth  Hughes. 
Plot:  Realizing  that  her  self-reliance 1  is  the 
cause  of  the  break  between  herself  and  her 
husband,  the  perfect  wife  deliberately  draws 
suspicion  on  herself  for  a  murder  she  didn't 
commit.  In  this  way  she  can  call  on  her  hus- 
band for  protection,  much  to  the  chagrin  of 
the  new  ladylove.  He  responds  in  grand 
style,  making  it  his  business  to  see  that  she  is 
acquitted  of  the  murder  charge.  Director, 
Robert  Siodmak. 

ALIAS  BOSTON  BLACKIE  (Col.)  Mys- 
tery. Principals:  Chester  Morris,  Adele  Mara, 
George  E.  Stone,  Richard  Lane.  Plot:  While 
a  Christmas  party  is  in  full  swing  at  the  State 
Prison,  one  of  the  inmates  escapes.  Chester 
Morris  trails  him  and  tries  to  induce  him  to 
return  without  carrying  out  his  intention  of 
killing  the  two  men  who  framed  him.  Unable 
to  convince  the  boy,  he  gets  himself  in  a 
tight  spot  before  he  clears  the  boy's  name. 
Director,  Lew  Landers. 


Bossie  Wins  First  Prize  in 

M  &  P's  Y.  Frank  Freeman  Drive 

Kenneth  Bossie  of  the  Houlton  Theatre, 
Houlton,  Me.,  has  been  announced  first  prize 
winner  in  M  &  P  Theatres'  recent  Y.  Frank 
Freeman  Drive  for  the  sale  of  Christmas  Movie 
Check  Books.  Bossie's  award  was  $50. 

Other  winners  were  as  follows : 

Twenty-five-dollar  awards — Anthony  Alves, 
Merrimac  Square  Theatre,  Lowell,  Mass. ;  Ed- 
win Hatfield,  Houlton  Theatre,  Houlton,  Me. ; 
Marty  Glazer,  Paramount  Theatre,  Boston, 
Mass. ;  Walter  Maliska,  Opera  House,  Bath, 
Me. ;  Margaret  Seyford,  State  Theatre,  Port- 
land, Me. 

Fifteen-dollar  awards — Harry  Capillo,  North 
Shore  Theatre,  Gloucester,  Mass. ;  Thomas 
Green,  Shawmut  Theatre,  Roxbury,  Mass. ;  H. 
McGrath,  Jamaica  Theatre,  Jamaica  Plain, 
Mass. ;  Sam  Mecellita,  Newton  Theatre,  New- 
ton, Mass. ;  J.  J.  O'Brien,  Metropolitan  Thea- 
tre, Boston;  Dorothy  Pierce,  Merrimac  Square 
Theatre,  Lowell,  Mass. 

Ten-dollar  awards — Nellie  Beckim,  Para- 
mount Theatre,  Fort  Fairfield,  Me. ;  Paul  Den- 
ton, Fenway  Theatre,  Boston ;  Albert  Donath, 
Washington  Street  Olympia,  Boston;  Lawrence 
Scaglione,  Capitol  Theatre,  Somerville,  Mass. 


Julius  Lamm  Holds  Benefit 
Show  and  Canned  Food  Matinee 

Manager  Julius  Lamm  of  the  Uptown  Thea- 
tre, Cleveland,  tied  up  with  the  Glenville  Corner 
Club  to  put  on  a  Christmas  Basket  Benefit  stage 
and  screen  show.  Ten  acts  of  vaudeville  were 
presented,  as  well  as  a  feature  picture,  "The 
Feminine  Touch." 

Lamm  also  held  a  "Free  Can  Matinee"  for 
the  kiddies,  admitting  every  child  free  who 
brought  a  can  of  food. 

He  tied  up  with  several  merchants  in  a  stunt 
whereby  certain  articles  of  merchandise  were 
given  free  to  fortunate  patrons. 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Vwcxttv  Club  Jgote* 

JOHN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Plans  for  the  President's  Birthday  Ball  have 
been  completed  by  the  members  of  the  Com- 
mittee and  the  program  promises  to  be  a  spar- 
kling one  with  a  complete  turnout  of  all  talent 
appearing  in  Pittsburgh.  The  ticket  sale  is 
unusually  heavy  and  it  looks  like  another  case 
of  Variety  scoring  again.  The  entire  seven- 
teenth floor  of  the  William  Penn  Hotel  will 
be  used  for  the  occasion  with  three  orchestras 
furnishing  the  music. 

Mr.  and  Mrs.  Art  England  and  Mr.  and 
Mrs.  Mort  England  held  forth  at  the  weekly 
Family  Night  and  put  on  one  of  the  nicest 
parties  we  have  had  so  far.  Prizes  consisted  of 
Defense  Stamps. 

John  McGreevey,  Harris  executive,  who  re- 
cently recovered  from  a  serious  case  of  pneu- 
monia is  back  in  bed,  this  time  with  chicken- 
pox,  of  all  things. 

Mark  Goldman  made  his  first  appearance  at 
the  Variety  Club  since  his  operation. 

The  Women's  Theatrical  Club  have  taken 
over  two  days  now  instead  of  one  at  the  Club. 
They  are  working  tooth  and  nail  on  Red 
Cross  supplies,  and  believe  us,  they're  doing  a 
real  job. 


Tent  No.  5 — Michigan 

Detroit  Variety  Club  became  formally  the 
Variety  Club  of  Michigan  at  the  first  general 
membership  meeting  of  1942,  held  in  the  club- 
rooms  in  the  Book  Cadillac  Hotel.  This  change 
was  in  accord  with  the  recent  national  changes 
in  Variety,  and  with  the  widespread  character 
of  the  local  tent,  with  its  growing  upstate 
membership. 

Major  official  event  of  the  meeting  was  the 
installation  of  new  officers  for  1942,  who  were 
sworn  in  at  this  time,  and  immediately  began 
their  functioning. 

Enlarged  program  of  activity  for  Variety  is 
planned  in  many  ways,  according  to  plans  dis- 
cussed at  the  meeting  by  new  Chief  Barker 
David  M.  Idzal  and  the  members.  First,  Idzal 
pointed  out,  is  the  readiness  of  the  club  to 
undertake  definite  and  important  patriotic  ser- 
vice and  leadership  in  the  industry  as  changing 
needs  require. 

Center  of  immediate  interest  was  the  formal 
adoption  of  a  major  charitable  activity — spon- 
sorship of  the  Detroit  school  for  deaf  children. 

Michigan  Tent  will  sponsor  this  school,  partly 
because  it  has  been  found  that  the  special  aids 
which  the  deaf  children  use  to  enable  them  to 
hear  or  to  understand  speech  are  closely  akin 
to  those  of  the  industry  itself — through  sight 
and  sound  aids  by  screen,  amplifiers,  etc.  For 
these  reasons,  this  special  and  important  char- 
ity project  seems  the  one  naturally  closest  to 
Variety. 

A  program  was  adopted  that  calls  for  imme- 
diate furnishing  of  the  school  auditorium  with 
projection  and  other  essential  equipment,  and 
that  visions  a  complete  program  of  develop- 
ment and  experiment  in  the  aid  of  the  deaf 
that  will  probably  take  at  least  ten  years  to 
round  out. 


Tent  No.  13— Philadelphia 

The  Ladies'  Auxiliary  entertained  100  offi- 
cers, soldiers,  and  sailors  at  their  regular  bi- 
monthly party  on  Sunday  afternoon  in  the  club 
rooms.  Community  singing,  led  by  Mrs.  Harry 
Biben,  was  followed  by  a  preview,  after  which 
refreshments  were  served  by  the  ladies. 

Sunday  night,  the  Barkers  and  their  ladies 


assembled  for  the  usual  weekly  preview  and  a 
social  get-together. 

Barker  Sam  Stiefel  is  keeping  up  the  pace 
for  the  fine  quality  entertainment  he  is  fur- 
nishing for  the  Saturday  night  floor  shows. 
His  staff  consists  of  Sid  Stanley  of  Fay's 
Theatre,  and  Joe  Coopersmith  of  the  local  Ed- 
die Sherman  office,  and  they  are  doing  a  fine 
job  of  furnishing  top-notch  talent  for  these 
affairs. 

A  large  and  enthusiastic  crowd  of  Barkers 
attended  the  general  membership  meeting  on 
Monday  night,  which  was  presided  over  by 
new   Chief   Barker   Edgar  Moss. 

Honored  guests  this  week  included  Jules 
Lapidus  of  Pittsburgh,  Paul  Romweber  of  fndi- 
anapolis,  and  Private  Sidney  Jamison,  a  local 
lad  now  in  Uncle  Sam's  service. 


Tent  No.  17— Texas 

Chief  Barker  R.  E.  Griffith  is  embarking  the 
Variety  Club  of  Texas  on  its  1942  schedule 
with  a  drive  for  the  sale  of  U.  S.  Defense 
Stamps.  The  local  Tent  is  co-ordinating  all 
theatres  in  Texas  in  an  all  out  movement  to 
furnish  every  theatre  box  office  with  ad  mats 
and  stickers  in  order  to  keep  the  purchasing 
of  stamps  and  bonds  constantly  before  the  pub- 
lic eye.  A  special  trailer  has  been  prepared 
and  this,  too,  will  be  used  throughout  the  state 
whenever  requested  by  the  theatre  manager.  It 
is  Griffith's  opinion  that  through  unity  of  thea- 
tres in  cooperation  with  the  Government,  the 
sale  of  defense  stamps  can  be  greatly  enhanced. 

At  a  special  luncheon  held  last  week  film 
salesmen  were  given  a  brochure  dealing  with 
this  subject  in  which  were  outlined  the  plans 
for  handling  this  drive.  Each  salesman  was 
asked  to  call  on  every  theatre  in  his  territory 
and  convey  to  the  manager  Variety's  plan  of 
selling  U.  S.  defense  stamps  at  the  box  office. 
Each  manager  would  be  asked  to  sign  a  pledge 
card,  which  in  turn  would  be  mailed  to  the 
Dallas  Tent. 

Mr.  and  Mrs.  Bruno  Herber  were  host  and 
hostess  at  Saturday  night's  Bingo  Party.  An 
excellent  crowd  turned  out,  which  was  most 
heartening  to  Herber,  who  became  a  member 
of  V ariety  only  a  short  time  ago. 

Harry  G.  Ballance,  Chief  Barker  of  the  At- 
lanta Tent,  was  a  guest  of  Tent  No.  17  at  the 
regular  Monday  luncheon. 


Tent  No.  19— Baltimore 

Membership  for  both  associate  and  resident 
members  has  been  reopened  following  the 
National  "Hey  Rube"  drive  for  more  members 
for  all  tents. 

Chief  Barker  Bernard  Seaman  has  appointed 
the  following  standing  committees : 

Membership — Lauritz  Garman.  chairman;  Joe  Young, 
Ed  Kimpel,  Joe  Grant,  Fred  Schmuff.  House — Rod- 
ney Collier,  chairman;  Morton  Grant,  Maurice  Oletsky, 
O.  D.  Nick  Weems,  Eddie  Perotka,  Bill  Myers,  John 
C.  Dauses.  Welfare — Lou  Rome,  chairman;  I.  M. 
Rappaport,  Joe  Grant,  O.  D.  Weems,  Bill  Hicks,  Rod- 
ney Collier,  Frank  Durkee,  Wm.  Saxton.  Entertain- 
ment— Howard  Burman,  chairman ;  Nat  Rosen,  Ted 
Routson,  L.  McLaughlin,  Sam  Diamond,  Al  Zalis. 
Publicity — Edw.  Perotka,  chairman;  Max  Weinberg, 
Ted  Routson,  Howard  Burman,  Harry  Kahn,  J.  M. 
Shellman.  Ways  and  Means — (To  be  appointed  at  an 
early  date.)  Committee  to  See  Proper  Recognition 
Given  Event  Births,  Marriages,  Sickness  and  Death — 
Barry  Goldman,  chairman;  Ed  Perotka,  H.  C.  Dusman, 
Al  Vogelstein,  Frank  Hahn.  Audit  and  Financial  Ad- 
visory— Joe  Grant,  chairman;  Frank  Durkee,  Wm.  L. 
Sachs,  Barry  Goldman,  Wm.  Saxton.  Civic  Coopera- 
tion— Pete  Rome,  chairman ;  Claude  Hellman,  Morton 
Rosen,  Carle  Jackson,  Arthur  Price,  Purdon  Wright, 
Elmer  Nolte.  Newspaper  Advisory — Lou  Azrael,  chair- 
man ;  Spaulding  Albert,  Norman  Clark,  Gilbert  Kan- 
our.  Special  Events — L.  McLaughlin,  chairman;  Leon 
Back,  Frank  Hahn,  Gordon  Contee,  Mark  Silver. 


Tent  No.  21— Atlanta 

The  local  press  has  been  giving  a  big  play 
to  Tent  21's  recent  major  charity  undertaking, 
the  $30,000  Recreation  Center  for  underprivi- 
leged boys  and  girls  in  the  Bankhead  Highway 
section  of  the  city.  Likewise  the  architects'  pro- 
posed plan  now  hanging  in  the  club  rooms  at- 
tracts the  eye  of  many  a  Barker  who  thought 
once  Tent  21  wouldn't  get  going  with  a  charity. 

Property  Master  Paul  Wilson  has  entered  his 
new  duties  seriously  by  getting  out  a  swell 
booklet  listing  all  the  committees,  and  in  addi- 
tion has  furnished  the  Publicity  Committee 
with  every  happening  the  board  of  directors 
have  engaged  in. 

At  the  suggestion  of  Barker  Sid  Reams  a 
beautiful  American  flag  is  being  purchased  for 
the  club  rooms.  Sid  heads  the  all-important 
Heart  of  Variety  Committee  and  we're  going 
to  hear  much  from  that  department  during  1942. 

Barker  William  Kemp,  active  in  local  union 
affairs  and  business  agent  of  the  stage  hands 
union,  planed  to  Washington  during  the  week. 
Bill  is  also  a  member  of  one  of  the  draft  boards. 

Barker  Lionel  Keene  headed  the  March  of 
Dimes  organization  among  the  theatres  in  Ful- 
ton County. 

Barker  Moon  Corker,  former  L  &  J  city 
manager  in  Athens,  now  a  Captain  in  Uncle 
Sam's  army,  is  doing  a  bang-up  job  at  the 
Reception  Center  at  Fort  McPherson. 

The  Saturday  night  bingo  games  in  the  club 
rooms  are  really  getting  interesting.  Barker 
Jack  Dumestrie  has  been  a  big  factor  in  making 
these  Saturday  night  get-togethers  so  successful. 

Barker  Andrew  Fiore  recently  moved  into 
his  beautiful  new  home. 

Dave  Prince,  chairman  of  the  New  Members 
committee  is  getting  his  gang  familiar  with  the 
cry  of  "Hey  Rube,"  which  means  that  com- 
mittee is  hard  at  work  to  make  a  good  showing 
during  the  Variety  Club  National  Membership 
Drive. 


Tent  No.  24— Charlotte 

One  of  the  finest  tributes  ever  paid  to  a  local 
institution  was  extended  to  the  Variety  Club  of 
Charlotte  by  General  Mecklenburg,  anonymous 
editorial  columnist  of  the  Charlotte  Observer, 
who  praised  the  club  for  its  organization  of  the 
eye,  ear,  nose  and  throat  clinic.  He  called  it, 
"One  of  the  most  laudable  charity  projects 
undertaken  by  any  civic  organization  in  Char- 
lotte in  the  last  twenty  years." 

The  local  Tent  experienced  its  busiest  week 
since  opening  due  to  the  fact  that  the  North  and 
South  Carolina  Theatre  Owners  were  holding 
their  Annual  Convention  at  the  Hotel  Charlotte. 
Among  the  prominent  guests  of  the  club  during 
the  week  were :  Judy  Canova,  Republic  star ; 
Herbert  Yates,  of  Republic  Pictures;  R.  H. 
Wilby,  of  the  Atlanta  Tent ;  Jack  Kirby,  of  the 
Atlanta  Tent;  Claude  Lee,  of  Paramount  Pic- 
tures ;  Ed  Kuykendall,  President  of  the 
MPTOA ;  Col.  Orr,  of  the  Southeast  MPTOA, 
and  also  Ex-Mayor  Jimmy  Walker,  of  New 
York. 

The  highlight  was  the  party  given  by  Barker 
T.  A.  Little,  Chairman  of  the  Convention  Com- 
mittee, on  Sunday  evening  in  honor  of  Miss 
Canova.    The  Club  was  taxed  to  capacity. 

At  the  annual  banquet  held  on  Monday  even- 
ing, Miss  Canova  presented  the  Variety  Club 
with  War  Savings  Bonds  in  the  amount  of  $150. 
Mr.  Yates  also  presented  the  club  with  a  check 
for  $250  and  R.  H.  Wilby,  of  Atlanta,  with  a 
similar  check  to  go  to  the  Heart  of  the  Variety 
Club  which  will  be  used  toward  starting  the 
Children's  Eye,  Ear,  Nose  and  Throat  Clinic. 
These  donations  were  accepted  by  Chief  Barker 
Heck  Everett.  Master  of  Ceremonies. 


January  31,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


PRESENTS 


LEADERSHIP 


NEVER  has  the  man  in 
charge  of  a  theatre  had 
greater  cause  to  take  his 
job  seriously  than  today!  And 
why?  Simply  because  there  never 
was  a  time  when  the  men  and  wo- 
men working  in  theatres  can  (but 
actually)  contribute  so  much  to 
an  ideal  as  well  as  a  necessity  for 
which  Americans  and  their  Allies 
in  this  war  are  willing  to  lay  down 
their  lives. 

Let  any  manager  or  theatre 
owner  who  personally  manages 
his  theatre  consider  only  the  re- 
ports and  statements  from  national 
and  industry  leaders,  and  he  will, 
if  not  already  convinced  of  the 
value  of  conservation,  at  once 
realize  how  much  can  be  contrib- 
uted to  America's  Victory  Cam- 
paign by  those  who  work  in  every 
department  of  the  theatre. 

There  will  be  found  rare  exceptions  to  the  rule  that 
every  person,  whether  he  or  she  merely  sweeps  out  the 
theatre  or  operates  its  most  valuable  equipment,  is 
staunchly  loyal  to  the  principles  and  fervently  inter- 
ested in  the  ultimate  success  of  America  and  her  Allies 
in  this  war.  The  people  who  work  in  the  theatre,  just 
as  the  people  who  work  everywhere  else  in  this  coun- 
try, are  anxious  to  do  their  part.  It  remains,  however, 
for  management — and  that  means  the  employe  man- 
ager as  well  as  the  owner-manager — to  give  the  leader- 
ship which  will  make  100  per  cent  efficient  this  tre- 
mendous energy  and  productive  capacity  for  all-out 
effort  by  America's  home  front. 

In  this  issue  is  to  be  found  one  of  the  most  con- 
structive manuals  on  projection  equipment  mainte- 
nance ever  to  issue  from  one  of  the  industry's  foremost 
experts  on  theatre  projection.  Harry  Rubin,  in  the 
article  based  on  his  recommendations  for  making 
equipment  last  longer  and  so  contribute  to  the  war 
effort  by  conserving  metals  necessary  to  the  war  indus- 
tries, lays  down  a  method  of  procedure  which,  if  fol- 
lowed by  all  projectionists,  will  in  the  total  accomplish 
a  tremendously  important  result  for  the  continuance 


A  MONTHLY 

Section 

THEATRE 
UIPMENT 

and 

MAINTENANCE 


of  necessary  motion  picture  shows  at  home  without 
depriving  the  armies  at  the  front  of  materials  needed 
to  overwhelm  America's  enemies. 

The  average  projectionist  can  be  counted  on  to  do 
his  part.  It  is  up  to  management  to  inspire  him  even 
further  by  facilitating  his  work  through  the  mainte- 
nance of  good  working  conditions,  understanding  atti- 
tude toward  him  in  his  problems,  an  attentive  ear  for 
suggestions  and  recommendations  he  makes  with  respect 
to  improvement  in  the  equipment.  For  example,  dust 
is  the  enemy  of  the  machine.  It  works  a  terrible  havoc 
with  all  of  the  critically  adjusted  parts  of  the  projec- 
tor and  its  allied  apparatus.  If  the  floor  of  the  projec- 
tion booth  is  uncovered  it  creates  a  condition  of  grime 
and  dust-flying  which  certainly  does  not  encourage  the 
projectionist  to  be  smart,  alert,  diligent  and  even 
"fussy"  about  the  condition  of  his  equipment  insofar 
as  cleanliness  is  concerned.  A  few  dollars  expended 
to  correct  such  conditions  will  be  an  earnest  of  the 
manager's  or  owner's  desire  to  work  with  his  projec- 
tionist to  the  end  that  the  projectionist  will  work 
harder,  more  carefully  for  the  noble  purpose  of  con- 
tributing his  bit  to  America's  Victory  Campaign. 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


Projector  Preservation  A  Defense  MUST 

Rubin  Charts  Course     Good  Craftsman Good  Citizen! 


for  Projectionists 

Under  the  title  of  "Good  Craftsman — Good 
Citizen,"  Harry  Rubin,  Paramount's  ace  di- 
rector of  sound  and  projection,  offers  a  series 
of  detailed  suggestions  for  operators  that 
should  be  studied  carefully  by  every  man 
occupying  a  place  in  theatre  projection 
rooms. 

Mr.  Rubin's  plans  for  conservation  of  sup- 
plies, preservation  of  equipment,  and  recla- 
mation of  vital  used  metals,  etc.,  is  addressed 
to  the  men,  not  only  as  master  craftsmen, 
but  as  patriotic  citizens  who  are  anxious  to 
lend  every  possible  assistance  to  their  Gov- 
ernment in  its  hour  of  need. 

It  is  pointed  out  that  priorities  on  copper, 
tin,  bronze,  brass,  aluminum,  high  speed  tool 
steel,  rubber,  etc.,  demand  that  theatres  ar- 
range to  get  along  on  their  proportionate 
share  of  whatever  amounts  of  these  strategic 
materials  remain  for  industrial  use  after  war 
needs  are  completely  satisfied.  According 
to  Mr.  Rubin:  "Intelligent  care  can  result  in 
projector  parts  giving  from  five  to  ten  times 
the  service  they  would  give  if  neglected." 

Faithful  performance  of  the  preservation 
work  recommended  by  Harry  Rubin  in  the 
accompanying  detail  of  proper  projector  care 
will  keep  the  theatre's 
projection  equipment  run- 
ning efficiently  and  reduce 
if  not  eliminate  need  for 
replacements  which,  no 
matter  how  badly  needed, 
may  not  be  possible  under 
scarcities  created  by  the 
war  effort. 

Further  than  that,  the 
projectionist,  in  addition 
to  proving  himself  a  true 
craftsman,  will  be  making 
a  contribution  to  national 
defense.  From  many 
sources  come  declarations 
that  there  is  not  a  general  grasp  of  the  seri- 
ousness of  the  situation  facing  theatres  in  the 
matter  of  material  shortages.  Projectionists 
should  be  in  the  forefront  of  those  within  the 
industry  who  understand  and  put  into  per- 
formance a  personal  program  for  aiding  their 
industry  and  their  country  by  conserving  equip- 
ment. 

The  projectionists'  program  worked  out  by- 
Mr.  Rubin  is  based  upon  years  of  practical 
experience  in  theatre  projection,  and  a  deep 
knowledge  and  understanding  of  his  craft.  He 
is  one  of  that  group  of  specialists  who  is  emi- 
nently fitted  to  speak  with  authority  and  com- 
mand the  respect  of  projectionists  everywhere. 
He  here  offers  the  full  measure  of  his  knowl- 
edge and  experience  for  the  guidance  of  his 
fellow  projectionists. 


Harry  Rubin 


Every  Day  Attention  to  the  Following  Entitles  YOU, 
Mr.  Projectionist,  to  the  Rank  of  Good  Craftsman 
and  Good  Citizen  of  the  United  States. 

This  manual  for  projectionists  prepared  by  one  of 
the  industry's  foremost  experts  on  theatre  projec- 
tion —  Harry  Rubin,  chief  projectionist,  Paramount 
Theatres. 

Proper  lubrication  —  Application  of  just 
enough  of  the  correct  grade  of  oil  at  the 
various  friction  points  and  at  frequent 
intervals  rather  than  a  flood  of  oil  every 
few  days.  The  excess  oil  not  only  runs 
off  without  serving  any  useful  purpose 
(outright  waste)  but  also  does  actual  dam- 
age by  spreading  to  the  film.  The  secret 
of  properly  oiling  projectors  is  to  use  an 
oil  can  which  will  pass  only  a  drop  at  a 
time.  This  type  of  oil  can  should  be  used 
for  all  projector  bearings.  A  larger  can 
is  required  to  lubricate  the  reservoir  of 
the  intermittant  and  other  oil  wells  in  the 
sound  head. 

Fire  valve  rollers — Should  be  kept  clean,  and 
an  occasional  drop  of  oil  applied  to  the 
bearings.  If  these  bearings  are  not  looked 
after  they  will  not  revolve.  If  they  re- 
main stationary  the  film  soon  wears  a  flat 
side  and  renders  them  useless,  resulting 
in  extensive  scratching  of  the  film. 

Tension  on  the  upper  magazine  spindle — 

should  be  sufficient  only  to  eliminate 
back-lash  of  the  film.  This  will  minimize 
wear  on  the  upper  or  feed  sprocket  and 
on  the  film. 

Sprocket  and  idler  rollers — should  be  ad- 
justed to  a  spacing  from  the  sprocket 
equal  to  two  thicknesses  of  film — no  more 
and  no  less. 

Spring  tension  of  the  film  gate — should  be 
adjusted  to  a  minimum  at  which  the  film 
will  remain  steady  on  the  screen  at  the 
standard  projection  speed  of  90  feet  per 
minute.  This  will  prolong  the  service  of 
the  intermittant  star,  cam,  sprocket,  the 
film  tracks,  the  tension  pads,  and  also  the 
film. 

Take-up  tension — should  be  adjusted  to  the 
minimum  required  to  wind  2000  feet  of 
film  on  the  standard  theatre  reel.  This 
will  reduce  wear  on  the  take-up  sprocket 
and  on  the  film. 

Daily  cleaning  of  carbon  contacts  of  projec- 
tion arcs — will  prevent  the  formation  of  a 
high  resistance  scale  that  causes  damage 
to  the  contacts  and  adjacent  parts  of  the 
lamp  and  also  results  in  electrical  losses 
as  well  as  inferior  light  on  the  screen. 

Vacuum  tubes — will  give  much  longer  ser- 
vice if  the  proper  warm-up  period  is  al- 
ways allowed  before  connecting  the  tubes 
to  the  high  voltage  plate  circuit. 

Cast  aluminum  reels — should  be  handled 
carefully  to  avoid  dropping  or  bending  as 
replacements  will  be  difficult  to  obtain. 

Motor-generator — should  be  checked  care- 
fully to  see  that  it  is  positioned  horizon- 
tally to  allow  the  armature  shaft  to  "float'' 
in  the  bearings,  also  to  ascertain  that  there 
is  sufficient  end-play  in  the  shaft  to  per- 
mit this  action. 

Spring  tension  on  each  commutator  brush — 

should  be  adjusted  to  the  minimum  that 
will  insure  good  electrical  contact. 


Contacting  surface  of  each  commutator 
brush — should  be  examined  regularly  to 
determine  its  condition.  These  adjust- 
ments and  inspections  will  hold  commu- 
tator and  bearing  wear  to  a  positive  mini- 
mum. 

Definite  time  schedules — should  be  estab- 
lished for  the  regular  periodic  examina- 
tion of  projector  motors  and  arc  feed 
motors. 

Film — should  be  examined  after  each  show- 
ing and  all  defects  remedied  before  it  is 
projected  again. 

Rewinding — should  be  done  slowly  and  even- 
ly to  be  certain  of  catching  defects  and 
to  avoid  scratching  the  film. 

Carbons — should  be  burned  only  within  the 
amperage  range  recommended  by  the 
manufacturer.  The  burning  rate  of  the 
trim  used,  and  the  length  of  the  positive 
and  negative  carbons  required  for  the 
various  size  reels,  should  be  accurately 
determined.  Such  information  will  en- 
able the  projectionist  to  obtain  maximum 
service  from  each  package  of  carbons 
without  sacrificing  to  even  the  slightest 
degree  the  quality  of  screen  results. 

Carbon  stubs— of  the  appropriate  length  for 
the  various  size  reels  that  go  to  make  up 
a  complete  show  can  be  used  and  carbon 
waste  reduced  to  an  extremely  low  mini- 
mum by  taking  advantage  of  the  units  of 
your  show  and  using  single  as  well  as 
double  reels. 

The  booth — should  be  kept  immaculately 
clean  at  all  times. 

Equipment — should  be  dusted  several  times 
daily  to  keep  accumulation  of  particles 
from  getting  lodged  in  vital  parts. 

Film — should  never  be  permitted  to  lay 
around  exposed,  either  on  the  rewinder 
or  other  parts  of  the  booth. 

Salvage  of  metals — No  metal  is  utterly  use- 
less so  it  is  imperative  that  all  used  and 
worn  out  parts;  the  bases  of  light  bulbs 
and  tubes;  the  drippings  from  copper 
coated  ends  of  carbons;  and  the  coating 
from  unused  butts  of  carbons;  all  are  of 
use  if  turned  over  to  recognized  dealers 
or  to  reclamation  agencies. 

In  the  words  of  Harry  Rubin:  "Adherence 
to  the  foregoing  will  justify  your  status  as  a 
craftsman,  serve  the  needs  of  your  fellow 
countryman,  and  give  you  the  deep  personal 
satisfaction  of  having  served  your  country  in 
these  trying  times." 


IT 

MUST 
SPARKLE 

See  Page  Cwl 


'Li  7 


// 


' ,  /  // 


The  NEW 

ETRO  COPACABANA 


SUPERIOR  PROJECTION  and  GENERAL  EFFICIENCY 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


Projection  Room  of  Bard  Theatre 

Shown  above  is  the  neatly  arranged  booth  of  the  Bard  Theatre,  Louisville,  Ky.,  a  unit  of  the  Wiethe 
Circuit,  owned  by  Louis  Wiethe.  The  installation  includes  a  pair  of  Strong  Utility  One-Kilowatt  Pro- 
jection Arc  Lamps  and  Strong  Rectifiers.  The  Bard  Theatre  has  a  capacity  of  1018,  and  is  located  at 
2470  Bardstown  Road.  It  was  built  at  an  approximately  cost  of  $65,000,  with  equipment  installed  at  a 
value  of  approximately  $35,000.  Sam  Bacon  is  house  manager.  The  projection  room  is  presided  over  by 
R.  Hulett.  Equipment  was  furnished  by  the  Falls  City  Theatre  Equipment  Company  of  Louisville.  It 
includes  Motiograph  Projectors  and  Western  Electric  Mirrophonic  Sound. 

Urbana  Newest  Unit  in  Chakeres 
Chain;  Blends  Style  and  Efficiency 


Constructed  on  the  site  of  the  old  Clifford 
Theatre,  for  operation  by  Phil  Chakeres,  presi- 
dent of  Chakeres  Theatres  of  Ohio,  Inc.,  the 
new  Gloria  Theatre  at  Urbana  has  supplied  the 
thriving  seat  of  Champaign  county  with  a  lux- 
urious showplace. 

Into  the  new  house  have  been  incorporated 
many  novel  ideas  in  theatre  design,  outstanding 
of  which  is  the  modern  entrance  and  front.  Four 
stories  in  height,  the  front  itself  is  made  of  red 
tile  and  yellow  brick,  with  a  seven-foot  neon 
sign  at  the  extreme  top.  Another  sign  rests  at 
the  top  of  the  north  side.  Unlike  the  customary 
flat  front,  that  of  the  Gloria  combines  a  balance 
between  curves  and  modern  angles  that  gives 
an  appearance  of  added  breadth  to  what  might 
otherwise  appear  as  a  narrow,  high  and  unin- 
teresting building  design. 

Motif  of  the  entire  theatre  is  carried  out  in 
the  cashier's  box  of  black  and  white  glazed 
tile  and  flex-glass.  Another  innovation  is  the 
curved  lobby  whose  design  breaks  up  the  mo- 
notony of  a  long  straight  lobby  found  in  most 
theatres. 

The  inner  lobby  and  lounge  is  colorfully 
decorated  in  blues,  reds  and  greens.  The  lounge 
is  tastefully  furnished  with  over-stuffed  settees 
and  chairs. 

Among  the  features  of  the  auditorium,  which 
has  been  made  30  feet  longer  than  that  of  the 
old  Clifford,  are  two  huge  murals.    The  designs 


Check  That  Compressor 

Theatremen  have  been  warned  that  Freon, 
the  refrigerant  used  in  compressors  for  air  con- 
ditioning systems,  soon  will  be  unavailable  for 
use  in  their  systems.  While  it  is  still  possible  to 
obtain  Freon,  it  will  pay  theatres  to  have  their 
compressors  checked  and  replenished,  if  neces- 
sary. But  more  important  is  the  need  for  in- 
stant servicing  by  a  technician  competent  to 
service  the  equipment  to  prevent  leakage  of  the 
refrigerant. 


?re  chemically  treated  to  react  to  the  new 
"black  light"  ray. 

Engineers  have  placed  the  900  seats  so  that 
the  screen  is  clearly  visible  without  distortion 
from  any  point  in  the  auditorium. 

The  manager's  office  on  the  second  floor  of 
the  building  has  an  opening  which  permits  him 
to  see  the  picture  without  leaving  his  desk. 

The  air-conditioning  equipment  consists  of  a 
mechanical  refrigeration  plant.  The  system  is 
thermostatically  operated.  During  the  winter 
months,  the  house  is  heated  entirely  by  gas. 

Another  feature  of  the  Gloria  is  the  complete 
telephone  service  for  executives,  personnel  and 
patrons.  On  the  public  line  are  telephones  in 
the  manager's  office  and  box-office.  Another 
phone  has  been  installed  in  the  Lobby  Shop  for 
the  convenience  of  patrons.  A  private  inner- 
phone  system  connects  the  box-office,  manager's 
office,  foyer,  projection  room  and  the  stage  on 
a  private  circuit.  By  means  of  a  buzzer  system, 
employes  may  communicate  promptly  from  any 
of  the  various  key  points  of  the  theatre. 

All  the  architectural  and  construction  work, 
as  well  as  the  final  decoration  of  the  Gloria  was 
designed  and  executed  by  F  &  Y  Building 
Service  of  Columbus,  O. 


Install  Air  Raid  Alert 

Western  Massachusetts  Theatres  has  installed 
an  air  raid  alarm  in  its  new  office  building  in 
Springfield.  A  loud  horn  is  in  readiness  to 
blast  warnings  to  the  employees  on  the  three 
floors  of  the  building.  The  horn  is  operated 
from  the  company's  switchboard  which  is  located 
where  the  operator  can  hear  any  general  alarm 
from  the  outside. 


Switow  Renews  Altec  Service 

Switow  Theatres,  Inc.  of  Louisville,  Ky.,  has 
renewed  Altec  Service  for  ten  theatres  in  Indi- 
ana and  Kentucky,  and  has  added  two  additional 
houses  to  the  Altec  list,  the  Majestic,  Seymour, 
Ind.,  and  the  Elks,  of  New  Albany,  Indiana. 


Reports  Big  Gain  in 
Sound  Service  Orders 

A  reflection  of  the  nation-wide  campaign  to 
lengthen  the  life  of  mechanical  equipment  is  to 
be  found  in  the  action  of  theatre  owners  in 
signing  up  for  sound  service  in  record-breaking 
numbers  in  1941,  according  to  W.  L.  Jones, 
RCA  National  Service  Manager. 

"An  unusually  large  number  of  new  RCA 
service  contracts  were  arranged  during  the  past 
year,  while  extensions  of  existing  contracts 
were  on  a  wholesale  plane,"  Mr.  Jones  said. 
"Even  greater  strides  were  made  during  the 
year  in  securing  contracts  with  exhibitors  to 
furnish  tubes  and  parts  for  the  sound  and  pro- 
jection equipment,  assuring  maximum  life  for 
the  equipment  as  well  as  top  performance  year 
in  and  year  out." 


Wabash  Marketing  Silver-Lined 
Incandescent  Blackout  Bulb 

Designed  for  blackout  lighting  in  air  raids, 
the  new  Wabash  Blackout  bulb  just  announced 
by  the  Wabash  Appliance  Corporation,  Brook- 


lyn, N.  Y.,  provides 
down-lighting  in  a  soft 
beam  of  blue  light  that 
is  safe  for  indoor  visi- 
bility during  blackouts. 
The  bulb  is  lined  inside 
with  a  pure  silver  re- 
flector lining  that  hides 
all  filament  glare  and 
projects  the  light  down- 
ward. Light  leaks  are 
prevented  by  a  black 
silicated  coating  that 
covers  the  bulb  up  to 


the  extreme  lighting  end  which  is  a  deep  blue. 
The  new  bulb  consumes  25  watts  and  will  list 
at  45  cents. 

The  company's  engineers  consider  blue  as 
best  for  indoor  air  raid  illumination.  However, 
should  Civilian  Defense  or  other  authorities 
decide  that  red  is  a  better  color,  the  Wabash 
black  out  lamps  will  be  made  to  conform  to 
such  specifications. 


Ballantyne  Introduces  Popcorn 
And  Candy  Bar  for  Theatres 

The  Ballantyne  Co.  has  introduced  a  low-cost 
popcorn  and  candy  bar  for  the  small  and  medium 
sized  theatre.  This  popcorn  and  candy  bar  is 
available  with  or  without  popcorn  machine,  and 
the  design  is  such  that  where  a  theatre  already 
has  a  popcorn  machine,  it  can  be  used  as  a  part 
of  the  complete  bar  without  alteration. 

The  bar  is  complete  with  cash  drawer,  en- 
closed storage  space,  etc.,  and  the  wing  which 
encloses  the  popcorn  machine  may  be  used  at 
either  end  of  the  bar,  so  that  it  can  be  used  on 
either  side  of  the  theatre  lobby.  It  is  finished 
in  Duco  lacquer  and  occupies  a  space  of  four 
by  six  feet. 


IT 

MUST 
SPARKLE 

See  Page  Ew2 


THE  4  ADVANTAGES  OF  BUYING 


ONE-KILOWATT 
PROJECTION  ARC  LAMPS 


•  See  the  Simplex  High  in  your 
own  theatre  and  see  the  difference. 


DISTRIBUTED  BY  NATIONAL  THEATRE  SUPPLY  COMPANY 

THERE'S    A     BRANCH    NEAR  YOU 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


Neenah  Theatre  One  of  Finest  in  Department  Passes 
Wisconsin's  Fox  River  Valley 


The  importance  of  dairy  farming  as  an  indus- 
try in  Wisconsin  is  exemplified  in  the  Dairy 
Bar,  an  unusual  innovation  of  the  Neenah  Thea- 
tre at  Neenah,  recently  rebuilt  at  a  cost  of 
approximately  $40,000  by  Ben  Marcus,  president 
and  general  manager,  and  I.  E.  Swirnoff,  vice- 
president  and  secretary  of  Marcus  &  Swirnhoff 
Theatres,  Inc. 

Described  as  "something  old  that's  something 
new,"  the  Dairy  Bar,  located  in  a  spacious  room 
adjoining  the  balcony,  is  finished  in  classic 
modern  with  the  color  scheme  of  bonewhite 
coral  and  bouquet  green.    Just  above  the  Bar  is 


^usAIRco 


EXHIBITORS 


WAR  HAS  ADVANCED 
L  "BOOKING  DATES"  ON 

If 


>o-4  i»vviMm 


If  you  plan  to  install  comfort  cooling  in  time 
for  next  summer's  business,  "book"  your  equip- 
ment now  —  before  prices  and  deliveries  be- 
come less  favorable.  Write  USAIRCO  today. 

UNITED  STATES  AIR 
CONDITIONING  CORP. 

MINNEAPOLIS,  MINN. 

★  ★  ★ 


DISPLAY  FRAMES! 

Are  eye-appealing,  highly  polished, 
JS-prorf.  They  are  all  metal,  sturd.ly 
built;  will  not  warp.  Available  .n  many 
sizes  for  inside  or  outside  use. .Ask  your 
theatre  supplier  or  write  d.rect 
prices,  sizes,  complete  informat.on. 


for 


METAL  GOODS  CORPORATION 

ST.  LOUIS,  MISSOURI 


IT 

.  MUST 


SPARKLE 


a  large  mural  depicting  the  dairy  industry, 
painted  in  natural  colors  and  showing  the  vari- 
ous processes  through  which  milk  goes  from  the 
time  it  leaves  the  cow  until  it  is  ready  for  the 
consumer's  table.  The  mural,  painted  by  Gus- 
tave  Krollman  of  the  Minneapolis  Art  Institute, 
hangs  between  two  two-toned  colored  mirrors 
which  act  as  a  frame.  Here  at  the  milk  bar, 
with  which  a  fountain  is  also  combined,  patrons 
may  partake  of  refreshments. 

While  the  Dairy  Bar  is  a  principal  attraction 
of  the  Neenah,  the  theatre  boasts  other  innova- 
tions, according  to  Resident  Manager  Fred 
Reeth.  Two-in-one  chairs,  or  "love  seats,"  for 
example,  are  located  at  the  aisles  in  every 
other  row  of  the  auditorium  to  stagger  seats  so 
that  the  spectator  sees  between  patrons  sitting 
in  front  of  him. 

Smoking  is  permitted  in  the  loges  where 
added  comfort  and  "more  leg  room"  are  pro- 
vided by  spacious  air-cushioned  seats  with  rub- 
ber arm  rests.  Air-conditioning  precludes  the 
possibility  of  smokers  offending  other  patrons. 

Rebuilt  from  top  to  bottom,  with  everything 
new  except  the  exterior  walls  and  roof,  the 
building  is  entirely  of  brick,  steel  and  concrete. 
To  provide  perfect  acoustics,  the  walls  have 
been  lined  with  acoustic  mineral  fiber  celotex. 

The  interior  decoration  features  two  carvings 
on  each  side  of  the  auditorium  which  are  de- 
scriptive of  the  paper  industry.  Fluorescent 
paint  highlights  two  designs  on  each  side  of  the 
stage. 

Outside  the  theatre,  a  neon  light  atop  the 
marquee  has  been  perfected  to  withstand  the 
elements. 

Design  of  the  box-office  permits  selling  of 
tickets  inside  or  outside  the  theatre,  depending 
on  the  weather  and  season.  The  entrance  lobby 
is  paneled  with  mahogany  veneer,  while  the 
floor  is  yellow  rubber  tile  with  dark  edges  and 
base.  The  foyer  is  decorated  with  attractive 
wall  paper  and  has  the  same  carpeting  to  be 
found  throughout  the  theatre. 

A  stairway  leads  from  the  lobby  to  the  loges 
and  the  Dairy  Bar  and  fountain. 


Fire  in  Hempstead  Seriously 
Damaged  Rivoli  Theatre 

Hempstead,  L.  I. — The  Rivoli  Theatre  here 
was  seriously  damaged  in  a  fire  which  broke 
just  20  minutes  before  the  house  was  scheduled 
to  open.  The  screen  and  sound  equipment  as 
well  as  the  entire  stage  were  destroyed  by  the 
fire  and  considerable  water  damage  was  done  to 
the  inside  of  the  house.  Skouras  Circuit  offi- 
cials estimated  the  loss  at  $50,000. 


New  Wyo  Theatre  Damaged 

Sheridan,  Wyoming — The  new  Wyo  Theatre 
was  badly  damaged  in  a  fire  of  undetermined 
origin  which  broke  out  early  one  morning  re- 
cently. The  $100,000  theatre  was  only  qpened 
last  August. 


$30,000  Damage  to  Princess  Theatre 

Hopkinsville,  Ky. — Damage  amounting  to 
$30,000  was  done  to  the  Princess  Theatre  on  a 
midnight  blaze  this  month.  The  Crescent  Cir- 
cuit owned  the  building. 


Sturgis,  Ky.,  Loses  Its  Theatre 

Sturgis,  Ky. — Fire  starting  in  the  Princess 
Theatre  here  destroyed  the  house  early  this 
month. 


See  Page. 


37 


Fire  in  New  Orleans 

New  Orleans,  La. — Fire  in  the  Queen  Theatre 
here  did  $35,000  damage  early  this  month. 


Long  Distance  Test 

The  Lost  and  Found  Department  has  become 
more  and  more  an  integral  service  of  the  mo- 
tion picture  theatre.  Despite  the  availability  of 
so  many  other  places  in  which  to  lose  things, 
the  public  nearly  always  chooses  the  movie 
house  around  the  corner.  There  Junior  leaves 
one  of  his  gloves,  Mother  drops  her  purse, 
Father  loses  his  scarf  or  Sister  leaves  her  com- 
pact in  the  powder  room.  The  regular  morning 
cleanup  produces  a  variety  of  articles  which 
the  losers  could  reclaim,  yet  many  never  do. 

Sometimes,  however,  those  in  charge  of  the 
Lost  and  Found  Department  are  repaid  for  thsir 
efforts  to  make  lost  articles  available.  In  Spring- 
field, Ohio,  one  day  a  few  weeks  ago,  a  lady's 
scarf,  among  other  things,  was  retrieved  follow- 
ing the  day's  performance.  A  few  days  later 
there  came  a  postcard  from  a  woman  in  Paw- 
tucket,  R.  I.,  asking  if  such  an  article  had  been 
found.  She  explained  that  she  and  her  husband 
had  been  passing  through  Springfield  and 
stopped  off  at  the  Ohio  to  see  a  show. 

Whitman  mailed  the  scarf,  later  received  a 
"thank  you"  card  from  the  woman.  He's  proud 
of  the  card,  proud  more  of  the  fact  that  his  Lost 
and  Found  Department  has  functioned  smoothly 
in  its  first  long  distance  test. 


Novelty  Scenic  Studios  Complete 
Decoration  of  Two  New  Theatres 

Novelty  Scenic  Studios  reports  completion  of 
two  theatre  decorating  contracts  and  the  start  of 
work  on  two  more  motion  picture  showhouses. 

The  recently  completed  jobs  include  the 
Dueber  Theatre,  Canton,  O.,  in  which  Novelty 
Scenic  designed  and  executed  decorations  which 
included  wall  coverings,  draperies  and  stage 
equipment  and  murals — the  latter  painted  in 
fluorescent  paints  and  finished  bv  a  special 
process  developed  by  the  company.  The  other 
completed  work  was  on  the  new  Amherst  Thea- 
tre, Buffalo,  operated  by  the  Dipson  Theatrical 
Enterprises.  Work  on  this  included  all 
draperies,  stage  equipment,  wall  coverings  and 
decorative  painting. 

Novelty  Scenic  now  has  in  work  the  decora- 
tion of  a  new  theatre  in  Bedford,  O.,  in  which 
the  company  is  doing  the  decorative  painting, 
wall  coverings  and  stage  equipment,  as  well  as 
decoration  of  the  Fairmount  Theatre,  Cleveland. 


Better  Care  for  Carpet 

Wool  floor  coverings — which  means  carpets  and 
rugs  so  necessary  to  theatre  appeal — soon  will  be 
too  scarce  for  availability  to  the  showhouses.  This 
mean's  that  every  theatre  must  now  take  the  greatest 
of  care  for  the  carpet  installation.  Managers  must 
pep  up  their  maintenance  staffs  to  make  sure  that: 

Thorough  vacuuming  every  day  assures  removal  of 
all  dust  and  grime  which,  when  it  is  allowed  to 
accumulate  deep  in  the  pile,  cuts  and  tears  the 
fabric,  causes  quicker  deterioration  than  all  the 
traffic  you  can  accommodate — even  with  peak 
attendance. 

Daily  removal  of  all  spots  due  to  spillage,  gum  or 
oily  substances  tracked  into  the  theatre,  etc.  Surface 
cleaning  with  a  solvent  will  lengthen  the  periods  of 
time  over  which  carpets  should  be  cleaned  by  use 
of  detergents,  ammonia,  etc.,  which  while  effective 
must  not  be  used  too  frequently.  Rapid  attention 
to  soil  spots  and  regular,  thorough  vacuum  cleaning 
will  prolong  the  life  of  floor  coverings. 

For  quick  repair  of  tears  to  carpets,  put  a  little 
glue  under  the  loose  corners.  Then  apply  a  weight 
for  about  a  half-hour  and  the  carpet  will  hold  until 
a  more  substantial  job  can  be  done  after  performance 
hours.  A  curved  upholsterer's  needle  and  heavy  thread 
are  also  handy  for  temporary  repairs. 

Check  stairway  installations.  If  linings  are  too 
thin,  or  carpeting  loose,  it  will  break  down  very 
rapidly. 


January  31,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  33 


SpeaJzwia  ol  Operation 


Build  Staff  Morale  and  Your  Help  Problem  Will  Vanish 


By  Franc  Arnold 

The  matter  of  obtaining  and  keeping  efficient 
help  has  become  a  serious  problem  in  show  busi- 
ness today.  Never  before  in  our  industry,  which 
by  its  set-up  makes  necessary  the  employment 
of  many  people  in  small  salaried  positions,  have 
we  had  such  a  large  and  constant  turn-over  of 
help  and  such  employment  difficulties  as  now. 

We  have  heard  endless  reasons — all  sound 
ones — such  as,  "Defense  work  takes  them  away 
by  offering  high  salaries" ;  "Young  men  and 
girls  today  are  looking  only  to  the  moment  and 
not  to  steady  employment,"  etc.  The  only 
factor  over  which  we  have  no  control  is  Se- 
lective Service  and  enlistments. 

Yet  the  war  which  has  created  this  situation 
has  also  shown  us  the  panacea.  In  one  word 
it  is:  MORALE.  The  same  MORALE  that 
was  vitalized  and  unified  after  Pearl  Harbor, 
when  the  American  soldier  knew  where  he  was 
going  and  why. 

How  many  of  us  have  made  the  effort  to 
build  our  organization  with  a  sound  enough 
background  of  MORALE  to  stand  the  test  now? 
Look  through  this  issue  or  any  issue  of  STR 
and  notice  the  innumerable  times  you  read  of 
assistants  promoted  to  managers ;  managers 
made  city  or  district  managers — promotions  and 
successes  within  our  industry. 

Advancement  the  Incentive 

Have  we  taken  the  time  or  expended  the 
effort  to  call  these  occasions  to  the  attention  of 
our  employes ;  to  tell  them  of  the  friends  of 
ours,  the  ushers  of  yesterday,  who  have  steadily 
moved  up  in  the  ranks,  or  the  thousand  and 
one  other  ways  right  at  hand  to  build  our  organ- 
ization with  the  goal  in  mind  of  making  theatre 
business  attractive  and  to  create  a  desire  and 
ambition  for  them  to  make  it  a  life  work? 

My  theatreman  friend  down  the  street  was 
aware  of  this  and  now  he  has  no  help  problem. 

First,  his  assistant,  a  young  married  man  with 
a  3A  classification,  is  perfectly  satisfied  with 
his  pre-war  salary.  My  friend  is  grooming  him 
for  a  manager's  berth.  His  MORALE  is  high 
because  he  knows  where  he  is  going.  Likewise 
his  Chief  of  Service  is  content  because  the 
assistant  manager  is  coaching  him  for  that  job. 
Both  tentative  jobs  to  be  sure,  but  these  em- 
ployes feel  secure  because  they  are  learning  to 
get  ahead  and  will  be  ready  when  the  oppor- 
tunity presents  itself.  My  friend's  ushers,  his 
staff — cashiers,  cleaners,  and  porters  all  have 
high  MORALE  even  though  they  are  not  look- 
ing beyond  their  present  jobs.  They  have  all 
turned  down  better  paying  positions  numerous 
times  during  the  year,  not  only  because  their 
manager,  boss,  had  emphasized  the  truism  that 
those  who  stick  now  in  a  steady  job  will  be 
better  off  in  a  post-war  world,  but  also  because 
he  has  shown  interest  in  their  personal  lives. 


Visits  when  they  were  sick,  a  backstage  party 
Christmas  Eve,  a  smile  and  a  word  of  greeting 
in  the  mornings,  an  attentive  ear  to  their  prob- 
lems, a  word  of  encouragement  here,  an  act  of 
kindness  there.  In  fact  he  best  describes  this 
feeling,  when,  in  discussing  his  help,  he  refers 
to  them  as  "My  family." 

The  intelligent  and  understanding  boss  is 
collecting  dividends  today  in  a  big  way  by  not 
having  hiring  troubles. 

Now  is  the  opportune  time  to  take  stock  of 
ourselves  concerning  the  treatment  and  con- 
sideration we  give  our  fellow  workers,  because 
not  only  is  it  the  human  thing  to  do  but  it  will 
renay  us  a  hundred  fold. 

Don't  be  like  those  managers  who  have  to 
introduce  themselves  to  their  staffs  every  pay 
day — because  they  have  had  such  a  change  of 
personnel ! 


Sparta,  III.,  Theatre  Burns 

Sparta,  111. — Fire  department  officials  de- 
clared that  a  furnace  explosion  was  responsible 
for  the  blaze  which  destroyed  the  local  movie 
theatre  this  month. 


Fox  Delays  Construction 

Wichita,  Kan. — Construction  of  the  new  Fox 
Boulevard  Theatre  has  been  temporarily  de- 
layed because  of  the  war  emergency,  H.  F. 
Jameyson,  district  manager  for  Fox-Midwest, 
has  announced. 


Theatre  Destroyed  by  Fire 

Ridgeland,  S.  C. — The  Coastal  Theatre,  op- 
erated by  Herman  Hartz,  was  considered  a 
total  loss  following  a  recent  fire. 


To  Renovate  Terminal,  Phila. 

Philadelphia,  Penna. — William  Goldman  has 
announced  plans  for  the  renovation  and  refur- 
nishing of  the  Terminal  Theatre  at  69th  and 
Market  Sts.  The  exterior  of  the  building  will 
be  constructed  completely  of  glass.  Air  condi- 
tioning will  be  installed  and  there  will  be  other 
improvements. 


Robb  &  Rowley  Plan  to  Build 

Little  Rock,  Ark. — Robb  &  Rowley,  who  al- 
ready operate  six  houses  here,  have  purchased 
a  site  for  the  construction  of  a  new  theatre  to 
serve  the  Country  Club  Station  area.  No  plans 
have  been  made  to  begin  construction  in  the 
immediate  future. 


Rocky  Mount  Theatre  Burns 

Rocky  Mount,  N.  C. — Fire  of  undetermined 
origin  broke  out  in  the  Carolina  Theatre  here 
one  night  recently  causing  serious  damage 
largely  from  water.  Renovation  work  has 
been  commenced. 


New  House  in  Flushing 

Flushing,  N.  Y. — Paul  Raisler,  former  man- 
ager of  the  Little  Neck  Theatre,  and  Ruth 
Wright,  his  assistant,  have  opened  the  Utopia 
Theatre  at  188th  St.  and  Union  Turnpike,  here. 


Improvements  Completed 

Claysburg,  Penna.  —  Extensive  improvements 
have  recently  been  made  to  the  Casino  Theatre 
including  new  marquee,  lobby  and  front. 


IT 
MUST 
SPARKLE 

See  Page  W&M 


FOR  THE  FINEST  IN 

QUALITY 

and 

DEPENDABILITY 

★  RCA  PRODUCTS  ★ 

RCA  Photophone  Sound 

RCA  Theatre  Service 

RCA  Hearing  Aids 

RCA  P.  A.  Systems 

RCA  Sound  Screens 

RCA  Magicote  Lens  Service 

*  BRENKERT  PRODUCTS* 

Brenkert  Projectors 
Brenkert  Arc  Lamps 
Brenkert  Accessories 

★  WESTINGHOUSE  * 

MAZDA  LAMPS 

★  BENWOOD  LINZE* 

RECTIFIERS 

See  the  Affiliated 
RCA  Theatre  Supply  Dealer 
or  RCA  Representative 


i 


Page  34 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


Warning  Signals  Up  for  Theatres  to 
Preserve  Unserviceable  Equipment 


With  sugar  scheduled  for  inclusion  on  the 
rationing  list  which  contains  various  other  items 
such  as  automobiles,  tires,  etc.,  theatre  men  are 
likely  to  find  that  some  of  their  supplies  will  be 
rationed  in  the  near  future. 

Restrictions  on  items  coming  under  the  head- 
ing of  consumable  goods,  many  of  them  articles 
for  which  there  is  no  reason  for  a  shortage,  are 
envisioned  in  ideas  being  studied  to  prevent 
hording. 

Under  these  proposals  the  purchaser  may  be 
required  to  turn  in  an  unserviceable  article  be- 
fore obtaining  a  replacement.  For  example,  if 
an  incandescent  lamp  burns  out  and  a  theatreman 
wishes  to  replace  it  he  would  be  required  to 
turn  in  the  useless  bulb  before  he  could  pur- 
chase a  replacement.  The  unserviceable  lamp 
would  be  returned  to  manufacturers  who  then 
could  salvage  the  metal  in  the  base,  insert  fila- 
ment and  reseal  the  bulb,  making  a  serviceable 
lamp  with  a  minimum  of  new  materials.  The 
same  process  would  obtain  in  the  purchase  of 
vacuum  tubes  for  sound  equipment. 

Silver  May  Replace  Copper 

The  plan  also  includes  provisions  that  might 
require  theatres  to  return  carbon  stubs  and 
copper  drippings  from  burned  carbons  as  a 
prerequisite  to  obtaining  a  fresh  supply  of  car- 
bons.   It  is  said  that  National  Carbon  Company 


•  ECONOMY  • 

Four  or  more  years  of  operation  without 
maintenance  cost  —  is  not  unusual  for  a 
Moticgraph,  and  yet  initial  cost  com- 
pares favorably  with  other  projec- 
tors.   Investigate  now!    See  your 
local    independent  theatre 

•  supply  dealer.  • 


BOOST  POP  CORN  PROMS 

WITH  LOW  COST  SUPPLIES/ 


Pay  less  —  sell  more  with  world's  finest  pop 
corn,  salt,  seasoning,  cartons,  sacks. 
Prompt  shipment  from  near-by  branch. 
Write  today. 

World's  Largest  Po/>  Corn  Producers 

AMERICAN  POP  CORN  CO.,     SIOUX  CITY,  IOWA 


Before  Buying  Chairs 

write  for  details  on  the 
three  distinctive  and  differently  priced  lines 
comprising   the   new    Ideal   Streamliner  group. 

IDEAL  SEATING  CO. 


GRAND  RAPIDS 


MICHIGAN 


TRY  THE  MAGIC  EYE 

COLORTONE  SHUTTER 

At  Our  Expense! 

Brightens  low  intensity,  removes  high  intensity  glare! 

SIMPLEX  front  or  rear  (state  which)   19.75  ea. 

Reduced  prices  on  POWERS  (front  only)  17.25  ea. 

Ask  for  details  on  3-DAY  TRIAL 
Absolutely  Free! 

SOS-CINEIHA    SUPPLY  CORP. 
636   Eleventh  Avenue  New  York 


Are  You  Planning  to  Redecorate? 

Have  our  staff  of  experts  plan  your  im- 
provements. A  representative  is  in  your 
territory  regularly.     See  him. 

NOVELTY   SCENIC   STUDIO,  INC. 

Draperies     •    Interior  Decoration     •  Murals 
318-320  W.  48th  Street  New  York 


is  considering  the  substitution  of  silver  for  cop- 
per in  manufacturing  projector  carbons.  The 
silver  would  be  more  expensive,  but,  unlike 
copper,  it  is  not  needed  for  defense  work  to  the 
same  extent. 

In  conserving  metal,  the  theatre  also  might  be 
forced  to  turn  in  empty  tins  before  being  sup- 
plied with  new  supplies  of  projector  oil  and 
other  lubricants.  International  Projector  Cor- 
poration, for  example,  then  could  recondition 
the  serviceable  containers  for  refilling  and  seal- 
ing with  new  supplies  of  the  lubricant. 

Similarly,  if  a  film  reel  is  broken  or  unusable, 
a  replacement  would  not  be  forthcoming  without 
return  of  the  damaged  reel,  which  would  be 
reconditioned  if  possible,  or  salvaged  for  what 
metal  could  be  reclaimed.  Marquee  letters  would 
be  affected  in  the  same  way,  particularly  the 
aluminum  type — broken  letters  returned,  that  is, 
before  new  or  reconditioned  letters  could  be 
obtained. 

Despite  all  these  plans,  there  is  at  present  no 
acute  shortage  of  any  of  these  items.  However, 
General  Electric  Co.,  for  example,  is  taking 
steps  to  prevent  hoarding  of  lamps.  The  com- 
pany has  notified  its  jobbers  that  it  cannot  fill 
orders  of  unusual  size  or  supply  more  lamps 
to  a  customer  than  that  customer  had  been  in 
the  habit  of  buying. 


Legion-Operated  House  Opens 

Gulfport,  Miss. — The  new  Legion  Theatre 
here,  to  be  operated  by  the  local  post  of  the 
American  Legion  and  Ed  Ortte,  has  been 
opened.    It  seats  about  700  persons. 


Augusta  House  Reopens  With 
A  Refurbished  Pipe  Organ 

Augusta,  Ga. — The  Imperial  Theatre  has 
been  reopened  after  being  dark  for  several 
months  during  which  it  was  repaired  and  re- 
decorated. The  pipe  organ  has  been  refurbished 
and  will  be  one  of  the  features  of  each  program. 


Fire  Destroys  Broadway  Theatre, 
Chelsea,  Mass.;  Loss  $160,000 

Chelsea,  Mass.  —  The  recently  renovated 
Broadway  Theatre,  Chelsea,  Mass.,  was  com- 
pletely destroyed  in  a  disastrous  fire  recently. 
A  score  of  firemen  narrowly  escaped  injury 
when  the  balcony  and  roof  collapsed. 


Royal  Theatre,  Mt.  Vernon,  III., 
Reopens  Following  Fire  Damage 

Mount  Vernon,  111. — The  Royal  Theatre, 
badly  damaged  by  a  fire  on  September  30,  re- 
opened recently.  Homer  Marvel,  local  manager 
for  Fox-Midwest  Theatres  of  which  the  Royal 
is  a  unit,  supervised  the  repairs. 


Little  Neck  Theatre  Remodels; 
Was  Criticized  by  Arbitrator 

Little  Neck,  L.  I.— The  Little  Neck  Theatre, 
which  was  described  by  an  arbitrator  in  a  recent 
hearing  as  dingy  and  "completely  undistin- 
guished," has  been  renovated  inside  and  out. 


Remodeling  in  Johnston  City 

Johnston  City,  Tenn. — The  Sevier  Theatre  has 
undergone  extensive  repairs  under  the  direction 
of  R.  F.  Bourkard,  a  decorating  expert. 


Periodic  Inspection 
A  "Must"  for  Sound 

Eternal  vigilance  is  the  price  of  continued 
quality  of  sound,  as  well  a,s  projection.  One 
of  the  most  difficult  jobs  for  the  theatre  man- 
ager or  owner  is  to  detect  the  loss  of  efficiency 
in  his  sound  system,  because  the  changes  tak- 
ing place  are  so  gradual. 

In  connection  with  this  phase  of  operation, 
one  of  the  best  answers  we  know  of  to  a  theatre- 
man's  question,  at  the  Pacific  Coast  Conference 
last  year,  on  how  to  determine  the  efficiency 
of  a  sound  system  over  a  period  of  time,  is  the 
following  answer  of  John  K.  Hilliard,  chair- 
man of  the  Theatre  Sound  Standardization 
Committee,  Research  Council  of  the  Academy. 
Mr.  Hilliard  said : 

Since  theatre  reproducing  equipment  consists 
of  vacuum  tubes,  exciter  lamps  and  associated 
electrical  and  mechanical  equipment,  gradual 
deterioration  must  take  place.  This  change  is 
usually  so  slow  that  the  average  non-technical 
person  is  not  aware  that  it  is  taking  place 
until  an  extreme  condition  has  been  reached  or 
until  complete  sound  failure  occurs.  Conse- 
quently it  is  very  desirable  to  have  proper 
technical  inspection  of  the  equipment  at  fre- 
quent intervals,  so  that  this  deterioration  will 
not  reach  proportions  which  seriously  effect 
quality  or  lead  to  failure  of  the  equipment. 

Washed  Air  Cooling 
for  Small  Theatres 

A  washed  air  cooling  unit  developed  for  low 
initial  cost  and  the  particular  requirements  of 
the  small  theatre  has  been  added  to  the  product 
line  of  United  States  Air  Conditioning  Corp. 

The  new  unit  is  designated  as  the  Gyra  Spray, 
and  comprises  a  washed  air  cooling  chamber  to 
be  used  with  any  blower  that  is  of  proper  air 
capacity  for  the  auditorium  to  be  cooled. 

Designed  for  theatres  of  modest  seating  capac- 
ity, the  manufacturer  declares  that  the  Gyra 
Spray  delivers  100  per  cent  Fresh  Air,  washed, 
cleaned,  filtered,  cooled.  The  Gyra  Spray  mixes 
fresh  air  and  water,  and  with  forceful  gyrating 
action,  distributes  the  mixture  of  air  and  water 
to  a  special  cooling  filter  mat.  The  clean,  cooled, 
washed  and  filtered  air  is  distributed  by  blower. 


Phosphorescent  Tubing  and 
Buttons  Ready  for  Blackouts 

Phosphorescent  items,  for  use  in  theatres  dur- 
ing blackouts  are  on  the  market  and  National 
Theatre  Supply  Co.'s  New  York  branch  is 
demonstrating  them.  James  Frank,  Jr.,  branch 
manager,  pointed  out  that  many  emergency 
measures  are  being  considered,  such  as  auxiliary 
power  plants,  flashlights,  etc.,  but  that  this  ma- 
terial, the  phosphorence  of  which  is  obtained 
through  so-called  radium  paint,  is  visible  at  200 
feet  and  invisible  beyond  and  has  a  life  of  ten 
years.  The  glow  remains  constant  and  does  not 
fade  as  in  some  other  types  of  phosphorescent 
items. 

Plastic  tubes  of  Ya.  inch  diameter,  to  be  used 
for  outlining  door  frames,  standee  tapes,  etc. ; 
buttons  to  be  attached  to  each  stair  tread  and  to 
the  arm  of  each  chair ;  Sam  Browne  belts  bear- 
ing buttons  to  be  worn  by  ushers ;  exit  signs 
which  would  always  be  visible — all  these  can  be 
used  in  theatres  during  blackouts. 


Evarts,  Ky.,  House  Gutted  by  Fire 

Evarts,  Ky. — The  Palace  Theatre  here  was 
gutted  by  fire  this  month.  The  damage  was 
estimated  at  $20,000.  Dr.  P.  O.  Lewis  owned 
the  building  and  operated  the  theatre. 


January  31,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


Prudent  Showman  Insures  Funds 
Against  Robbery  and  Burglary 


Since  the  money  that  you  take  in  at  the  box 
office  is  a  tempting  target  for  burglars  and  rob- 
bers, the  prudent  theatreman  insures  his  funds 
against  burglary  and  robbery.  Such  insurance 
can  be  obtained  in  a  combined  policy  or  separate 
policies  may  be  issued  for  either  coverage. 

Robbery  is  defined  as  taking  of  money  by 
violence  or  threat  of  violence  and  burglary  as 
taking  of  money  by  forcible  entry  of  premises 
or  safe  of  which  there  shall  be  visible  marks  of 
violence.  These  two  definitions  are  important 
to  remember  when  regarding  the  possibilities 
for  making  claims.  If  someone  should  learn  the 
combination  of  the  safe  and  thus  steal  your 
money,  you  could  not  collect  unless  there  was 
evidence  of  violence  in  entering  the  safe  itself. 
The  same  thing  is  true  if  you  should  forget  to 
lock  the  safe  but  had  merely  closed  the  door. 

There  is  no  insurance  for  mysterious  disap- 
pearance. If  you  are  unable  to  prove  just  how 
your  money  was  stolen  and  if  the  theft  does  not 
fall  under  one  of  the  definitions  given  above, 
you  cannot  collect. 

If  someone  should  back  a  truck  up  to  the 
theatre  door  some  night,  having  left  a  con- 
federate hiding  in  the  theatre  and  removed  all 
the  seats,  carpets  and  drapes,  you  could  not 
collect  insurance  even  if  you  insured  the  prop- 
erty stolen  because  there  would  be  no  marks 
of  forcible  entry  of  the  premises  despite  the 
fact  that  there  would  be  plenty  of  evidence  of 
removal  of  the  property  itself.  As  a  matter  of 
fact,  such  property  is  seldom  insured  since  it  is 
too  difficult  to  remove  to  make  insuring  it 
worthwhile.  On  the  other  hand,  if  you  have 
closed  your  theatre  and  do  not  employ  a  watch- 
man, it  might  be  advisable  to  insure  the  projec- 
tion equipment  and  other  such  valuables,  espe- 
cially during  these  times. 

The  rates  for  insurance  policies  covering  rob- 
bery and  burglary  are  based  on  three  factors. 
First,  of  course,  is  the  amount  for  which  you 
wish  coverage.  This  should  be  carefully  esti- 
mated at  the  maximum  amount  of  week-end 
receipts  you  may  expect  during  the  year.  If 
there  are  but  one  or  two  three  day  holiday 
week-ends,  such  as  Labor  Day,  it  might  be 
advisable  not  to  include  the  receipts  for  the 
third  day  but  to  ask  for  additional  coverage  at 
slight  cost  when  needed.  If  payrolls  are  kept 
in  the  theatre,  these  too  should  be  included  in 
the  amount  covered.  Second  factor  in  determin- 
ing: the  rate  is  the  city  or  territory  in  which  you 
are  located.  Over  this  you  have  no  control.  The 
rates  are  based  on  the  prevalence  of  burglary 
or  larceny  within  a  specific  territory  just  as 
fire  insurance  rates  are  based  on  the  number 
of  fires.  The  third  factor,  applicable  only  to 
burglary  policies,  is  the  type  of  safe  being  in- 
sured. Naturally  the  heavier  and  stronger  the 
safe,  the  lower  the  rate.    But  these  three  fac- 


Rockin*  Chair  Gets  You 

Bing  Crosby  made  that  "Rockin'  Chair"  song 
plenty  plaintive  and  appealing,  but  a  theatre  chair 
that  rocks  on  its  base  will  cause  a  different  reaction 
on  the  part  of  theatre  owner  now  that  materials  for 
new  chairs  are  so  scarce  that  the  showman  who  owns 
a  good  seating  layout  really  has  something  to  boast 
about. 

There's  no  comfort  for  the  patron  who  may  be 
forced  to  sit  through  a  performance  on  a  chair  that 
rocks  on  its  feet.  And  there's  no  excuse  for  any 
theatre  to  have  chairs  remain  loose  for  more  than 
one  day's  run  of  the  show.  Bolts  that  will  tighten 
up  the  chairs  are  still  to  be  had.  Better  put  in  a 
supply — and  better  have  your  seats  checked  very 
frequently.  Loose  seats  won't  last  long  without 
need  for  expensive  overhauling — if  indeed  they  stand 
up  well  enough  to  be  capable  of  renovation. 


tors  together  form  the  complicated  basis  upon 
which  the  rates  are  determined. 

Certain  items  are  specifically  not  covered  by 
these  insurance  policies.  For  instance,  any 
money  stolen  from  candy  machines  is  not  in- 
sured. Therefore,  it  is  wise  to  empty  these 
machines  frequently.  The  same  holds  true  of 
any  other  vending  machines. 

Any  precautions  taken  by  the  theatreman  to 
safeguard  his  receipts  are  also  insurance  not 
only  for  his  money  but  also  for  his  life  and 
safety.  The  insurance  policies  make  no  restric- 
tions and  require  no  precautions  in  guarding 
money  against  robbery,  but  this  should  not  be 
regarded  as  license  to  carelessly  display  money 
or  to  take  the  attitude,  "What  of  it  if  it  is 
stolen — I  am  insured."  Not  only  do  you  run 
the  risk  that  even  if  you  should  collect  for  this 
loss,  the  companies  may  refuse  to  issue  more 
insurance  to  you,  but  you  are  placing  your  own 
life  and  that  of  your  employes  in  jeopardy. 

One  of  the  most  frequent  methods  of  hold  up 
is  for  the  robbers  to  ring  the  manager's  doorbell 
in  the  dead  of  night  and  force  him  at  pistol  point 
to  accompany  them  to  the  theatre  and  open  the 
safe.  Therefore,  it  is  recommended  that  wher- 
ever feasible  no  large  sums  be  kept  in  the  safe 
overnight.  Take  it  to  the  night  depository. 
Nearly  all  banks  have  them.  Crimes  such  as 
forcing  the  manager  to  open  the  safe  at  pistol 
point  are  not  spur-of-the-moment  matters  but 
are  carefully  thought  out  as  the  result  of  ob- 
servation. Therefore,  thwart  the  robbers  at 
the  outset  by  offering  them  no  incentive  for 
robbery. 

When  business  is  good  take  money  from  the 
cashier  frequently,  especially  bills.  Give  her 
a  signed  receipt  for  them  so  that  she  can  account 
for  all  the  money  later  but  put  the  money  in 
your  safe. 

When  going  to  the  bank  ask  for  a  police 
escort  whether  by  night  or  day.  The  police 
are  far  more  interested  in  preventing  crime  than 
in  detecting  the  perpetrators  after  the  crimes 
are  committed  so  they  will  be  glad  to  accommo- 
date in  this  manner.  Do  not  go  to  the  bank  at 
the  same  hour  every  day  whether  accompanied 
or  not.  Vary  the  time  so  that  no  one  can  plan 
to  hold  you  up  at  a  specific  hour. 

You  may  be  able  to  recover  the  money  you 
lose  but  you  can't  get  your  life  back  if  you  are 
killed. 


Georgia  House  Destroyed 

Washington,  Ga. — The  Strand  Theatre,  owned 
by  Mrs.  Willingham  Wood  was  destroyed  by 
fire  recently.  The  blaze  occurred  at  noon  but 
because  clocks  are  set  by  the  fire  whistle  each 
noon,  no  attention  was  paid  to  the  alarm  until 
a  second  signal  a  few  minutes  later. 


Defense  Workers  Settlement 
To  Get  New  Theatre  Building 

Newport  News,  Va. — Plans  for  the  construc- 
tion of  a  theatre  and  shopping  centre  in  Stuart 
Gardens,  now  nearing  completion  as  a  defense 
workers  settlement,  have  been  announced.  Leon- 
ard, Julian  and  Jerome  Gordon,  operators  of 
two  other  theatres  in  this  vicinity  will  con- 
struct and  operate  the  new  house.  William 
Dutton,  Jr.,  Washington  architect,  is  drawing 
the  plans. 


GROUND  CREW 

BACK  of  every  airplane  pilot,  so 
they  say,  is  a  ground  crew  of  men 
in  grease-stained  overalls. 
There's  very  little  glamor  about 
these  men.  The  public  rarely  sees 
them.  Yet  you  couldn't  get  an  air- 
plane off  the  ground  without  them. 
That's  how  important  they  are. 
Picture  business,  like  every  other 
industry,  has  its  ground  crews  that 
the  public  never  sees.  In  your  theatre 
it's  the  projection  and  sound,  for 
without  them  you  couldn't  sell  a 
ticket  at  the  boxoffice. 
Today,  more  than  ever,  Simplex 
Projection,  Simplex  Sound  and 
National  Theatre  Supply  Company 
make  the  best  ground  crew  for  any 
theatre. 


PROJECTION 
&  SOUND 

ft 

NATIONAL  THEATRE  SUPPLY  COMPANY 


For  Better  Equipment  Consult  Manufacturers 
and  Dealers  Whose  Advertising  Appears  in 
SHOWMEN'S  TRADE  REVIEW 


Kentucky  Theatre  Burns 

Flemingsburg,  Ky. — This  town's  only  theatre 
was  among  the  buildings  destroyed  in  a  $100,000 
blaze,  the  worst  ever  to  strike  here.  The  fire 
started  in  the  rear  of  the  Princess  Theatre. 


IT 

MUST 
SPARKLE 


See  Page. 


Page  36 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


SrCyMA^meMt  JUitelatwie  Bureau 

SHOWMEN'S  TRADE  REVIEW  maintains  a  complete  library  of  literature  pertaining  to  theatre  equipment  and  the 
maintenance  thereof.  Theatremen  are  urged  to  use  this  service  to  keep  well  informed  on  new  equipment,  improved 
equipment  and  methods  of  maintaining  the  showhouse  in  an  efficient  and  economical  manner.  There  is  absolutely  no 
obligation  involved  in  your  request  for  the  booklets  described.  Information  on  equipment  not  listed  likewise  may  be 
requested  and  we  will  endeavor  to  obtain  for  all  theatremen  the  desired  material.  In  requesting  literature,  other  infor- 
mation of  this  Bureau,  please  write  name,  name  of  theatre,  and  address  plainly. 


COOLING  CHAMBER  FOR  SMALL  THEA- 
TRES: If  your  theatre  now  is  operating  with  a  blower, 
the  equipment  can  be  improved  to  give  you  washed  air 
cooling  by  installation  of  the  Gyra  Spray  Cooling 
Chamber  described  in  a  folder  prepared  by  the  manu- 
facturer of  the  unit,  United  States  Air  Conditioning 
Corp.  This  company  long  has  specialized  in  theatre 
cooling  and  air  conditioning,  and  by  developing  such 
equipment  for  the  particular  needs  of  theatres,  has  to 
its  credit  more  installations  than  any  other  company  in 
the  theatre  field.  The  unit  should  be  investigated  by 
all  owners  of  small  theatres.  Send  for  this  informative 
folder. 

PROJECTOR  MECHANISMS:  Even  the  non- 
mechanical  minded  can  get  a  very  clear  picture  of 
the  projector  mechanism  from  this  profusely  illus- 
trated story  and  description  of  just  what  a  mechan- 
ism is  and  what  makes  it  "tick."  The  book  was 
published  by  International  Projector  Corp.,  and  illus- 
trates and  describes  the  Simplex  mechanism.  If  you 
want  to  familiarize  yourself  with  mechanisms,  freshen 
up  your  grasp  of  them,  or  be  ready  to  make  the 
right  decision  when  some  question  comes  up  regard- 
ing repairs  or  replacements  to  your  projectors,  this 
booklet  is  just  what  the  doctor  ordered,  for  study 
and  future  reference. 

WALL  FINISH:  Anything  that  helps  to  preserve 
that  "newly  decorated  look"  of  painted  or  papered 
walls  certainly  can  be  assured  of  the  theatreman's 
eager  inlerest,  so  we  are  glad  to  be  able  to  give  you 
a  folder  that  explains  a  new  preparalion  called  Bergo- 
nize.  This  preparation  forms  a  colorless  film,  pre- 
venting dirt  and  grime  from  entering  the  pores  of 
surface.  When  walls  treated  with  it  become  soiled, 
you  merely  wash  them  with  a  sponge  and  clear  water, 
to  make  them  sparkle  again. 

SCREEN  SLIDES:  You  can't  beat  the  screen 
for  getting  attention,  and  every  showman  has  a 
valuable  medium  for  building  good  will  as  well  as 
business  through  screen  announcements.  Screen 
slides  with  special  announcements  of  local  interest 
or  facts  about  your  theatre  can  go  a  long  way  in 
helping  you  keep  your  patronage  informed  as  well  as 
interested  in  you.  Radio  Mat  Slide  Co.  has  a  folder 
with  some  nifty  suggestions  concerning  the  value  of 
screening  announcements  about  local  clubs,  etc.,  and 
we  know  you  will  be  glad  to  have  this.  We'll  also 
send  a  sample  slide  with  the  folder. 

PROJECTION  LENSES:  There's  many  a  theatre, 
sad  to  say,  in  which  better  projection  would  be  the 
order  of  every  show  were  the  lens  system  all  that  it 
could  be  in  view  of  vastlj  improved  optical  equipment 
now  available.  The  theatreman  can  obtain  some  inter- 
esting first-hand  information  on  the  subject  of  lenses 
via  a  folder  which  is  now  offered  readers  of  STR 
through  the  courtesy  of  Bausch  &  Lomb  Optical  Com- 
pany. The  folder  includes  information  about  the  new 
coated  lens,  which  had  its  first  theatre  application  with 
the  presentation  of  "Gone  With  the  Wind"  in  Loew's 
theatres. 

SIGN  FLASHERS:  A  lot  of  information  about 
an  electrical  device  that  most  certainly  is  one  of 
the  prime  tools  of  showmanship  is  contained  in  a 
book  published  by  Belts  &  Betts.  You  can  get  ideas 
as  lo  the  equipment  which  will  permit  you  to  intro- 
duce effects  of  animation  with  your  display  lighting 
in  this  not-too-technical  and  interesting  piece  of 
literature. 


PROJECTION  ROOM  PLAN:  Whether  you  are 
considering  renovation,  remodelling,  or  just  want  to 
keep  up  with  what's  latest  in  projection  room  design, 
there's  valuable  information  and  much  illumination 
toward  a  better  practical  understanding  of  projection 
requirements  in  a  new  booklet  from  Motiograph,  Inc. 
This  is  a  fine  piece  of  trade  literature  publishing,  a 
handsome  booklet  well  worth  your  while  as  to  current 
interest  and  for  filing  as  a  reference  on  projection 
matters.    Send  for  a  copy. 

STAGE  DRAPES:  Novelty  Scenic  Studios,  vet- 
erans at  the  job  of  obtaining  striking  and  colorful 
effects  at  small  cost  by  clever  arrangements  in  pro- 
scenium decoration,  issued  a  booklet  which  discusses 
various  styles  of  proscenium  decoration.  This  booklet 
is  certainly  something  you  will  find  valuable. 

DIRECTIONAL  SIGNS:  A  smart  type  of  direc- 
tional sign,  very  modern  in  design  and  effect,  has 
an  added  advantage  in  that  that  look  of  luxury  is 
accomplished  inexpensively  via  a  silhouette  lettered 
sign  that  will  direct  patrons  to  the  rest  rooms, 
indicate  the  manager's  office,  etc.  The  various  types 
of  illuminated  or  unlighted  signs  are  illustrated  in 
a  folder  of  the  Peerless  Products  Co. 

PROJECTION  LAMPS:  In  its  field,  no  organi- 
zation has  specialized  with  more  outstanding  results 
than  the  Strong  Electric  Company,  manufacturer  of 
projection  lamps.  The  light  source  for  projection 
is  a  vitally  important  factor  in  picture  presentation 
and  in  showmanship  itself;  and  no  manager,  much 
less  no  projectionist,  should  pass  up  the  opportunity 
lo  gain  all  possible  knowledge  of  projection  lamps. 
There  is  no  more  practical  and  rapid  way  to  inform 
yourself  on  that  matter  than  by  obtaining  a  booklet 
published  by  Strong.     Send  for  yours  now. 

CANDY  VENDORS:  Machines  that  turn  out 
nickels  (all  perfectly  legal,  too)  provide  the  means  of 
using  certain  empty  corners  in  lobbies,  lounges  and 
rest  rooms  for  profits  which  many  theatremen  are 
counting  to  their  delight  and  the  welfare  of  their  bank 
accounts.  There's  a  folder  on  the  new  candy  vendors 
which  National  Theatre  Supply  is  selling  which  we 
know  you  will  want  for  a  preview  of  the  liowe  Vendor 
before  making  a  trip  to  your  nearest  National  store 
to  see  the  machines  and  find  out  how  you  can  accommo- 
date your  patrons  with  desired  confections  while  adding 
big  profits  to  your  business.  A  copy  will  be  sent 
promptly  upon  request. 

CARPET  LINING:  When  you  think  of  new  car- 
pets or  re-laying  older  ones,  think  of  the  advantages 
in  added  wear,  to  say  nothing  of  that  much  more 
luxurious  effect  of  a  resilient  tread,  a  good  carpet 
underlay,  or  lining,  can  give  you.  Much  improvement 
has  been  made  in  materials  for  this  purpose,  and 
well  in  the  forefront  of  manufacturers  of  the  product 
is  the  Clinton  Carpet  Company,  whose  Ozite  is  so 
famous.  We  have  a  booklet  you  will  find  very  in- 
formative on  the  subiect  of  carpet  lining. 

DECORATING:  Some  of  the  most  remarkable 
transformations  have  been  accomplished  with  a  com- 
paratively small  expenditure  by  means  of  smart  dec- 
orating. So  you  will  be  surprised  to  learn,  as  vou 
will  from  a  booklet  from  Novelty  Scenic  Studios, 
how  inexpensively  you  can  brighten  up  the  old 
show  house  by  means  of  judicious  use  of  some  new 
drapes  and  perhaps  a  bit  of  paint.  The  idea  should 
appeal.  If  it  does,  just  send  for  a  copy  of  this 
booklet. 


WIN  THE  WAR 

Only  "by  the  mobilization  of  every 
available  man,  woman,  dollar  and 
thing — evzry  plant,  tool,  machine  and 
BIT  OF  MATERIAL,  can  an  adequate 
production  structure  be  built." 

The  above  is  a  quotation  from  "Re- 
port to  the  Nation,"  issued  by  the 
Office  of  Facts  and  Figures,  prepared 
at  the  request  of  President  Roosevelt. 


Check  Your  Storeroom 

Why  not  ask  one  of  your  projectionists  to 
donate  a  couple  of  hours  time  to  look  over 
that  junk  that  has  been  accumulating  in  the 
back  stage  store  room  for  so  many  years  past. 
He  might  find  a  lot  of  parts,  used  equipment, 
etc.,  that  will  spell  the  difference  between 
temporary  closing  and  continued  operation  some 
time  in  the  near  future. 


Oil  and  Elbow  Grease  Wanted 

Keep  all  of  those  replacement  parts  well 
oiled,  shined  and  polished  and  be  sure  that  you 
make  every  unit  of  equipment  last  just  as  long 
as  possible.  Don't  throw  anything  away  just 
because  it  is  not  exactly  perfect. 


Look  Before  You  Junk 

Don't  allow  any  part  or  unit  of  equipment  to 
be  thrown  in  the  junk  pile.  Clean  it  up  and 
take  care  of  it  as  there  may  be  just  sufficient 
service  in  even  the  worst  of  these  parts  to  fill 
in  during  the  delays  that  are  certain  to  effect 
delivery  of  needed  replacements. 


Make  Things  Last  Longer 

Every  effort  you  or  your  staff  put  forth  that 
saves,  or  prolongs  the  life  of  equipment  or 
material  in  your  theatre  is  a  contribution  to 
national  defense.  This  also  goes  for  every  unit 
of  repairs  that  you  can  effect  without  calling 
in  outside  help  that  may  be  needed  to  take 
care  of  war  essentials. 


Make  Your  Own  Minor  Repairs 

Plumbers,  electricians  and  all  other  classes 
of  skilled  labor  are  needed  in  national  defense. 
Take  care  of  those  minor  repairs  through  your 
regular  staff  and  allow  the  hours  of  skilled 
laborers  to  be  devoted  to  war  effort. 


Make  the  Most  of  Carbons 

Have  a  talk  with  your  projectionists  and 
get  them  to  save  carbon  ends.  Very  often  these 
ends,  while  not  being  long  enough  to  take  care 
of  a  2000  foot  reel,  can  be  used  when  single 
reels  are  being  projected. 


Start  Saving  Now 

You  are  going  to  have  to  save,  save,  save. 
So  better  start  right  now.  It  is  more  than  likely 
that  small  quantities  of  supplies  that  have 
formerly  been  wasted  through  carelessness  or 
hurried  endeavor  on  the  part  of  your  cleaning 
staff  will  be  very  important  to  vour  theatre 
in  the  very  near  future. 


!  


REQUEST  FOR  LITERATURE 


(print  name  and  address) 


I 
I 

j      Equipment  Literature  Bureau  1/31/42  | 

|      Showmen's  Trade  Review, 
j  ;    1501  Broadway,  New  York  City 

I  j    I  am  interested  in  the  equipment  data  mentioned  in  the  Literature  Bureau 
j     column.  Send  me  booklets  on  the  following  subjects,  immediately: 

I  .... 
  Name  


  Theatre. 

I 

j    Address   1 

I 

I 


I 

City   | 

I 


  State   I 


j 


Just  as  the  address  of  an  after-dinner  speaker 
must  sparkle  if  he  is  to  hold  the  attention  and 
interest  of  his  listeners,  so  too,  must  the  pic- 
tures on  your  screen  sparkle  to  hold  patronage. 


To  secure  the  desired  screen  brilliancy 
with  present  dense  black  and  white  and 
colored  films,  twice  as  much  light  is  re- 
quired as  is  possible  to  project  by  any 
low  intensity  lamp. 


This  necessary  doubling  in  light  is  pos- 
sible at  an  increased  combined  current 
and  carbon  cost  of  LESS  THAN  2c  PER 
HOUR,  with  the  low  cost  Strong  Utility 
High  Intensity  Projection  Arc  Lamp. 

Without  the  snow-white  light  such  as  is 
secured  by  this  lamp  it  is  impossible  to 
show  colored  films  satisfactorily.  The 
light  of  your  old  low  intensity  will  ap- 
pear a  dim,  muddy  yellow  by  com- 
parison. 

Increase  your  business  by  installing 
Strong  Utility  One-Kilowatt  Arc  Lamps 
now.    Theatregoers  readily  recognize 


good  projection  and  go  where  it  is  of- 
fered. 

FREE  DEMONSTRATION 

Write  your  Independent  Theatre  Supply 
Dealer  today  for  literature,  or  have  him 
arrange  a  demonstration  in  your  theatre 
without  obligation.  Strong  products  for 
years  have  been  recognized  as  the  most 
dependable  guide  to  best  projection. 

Complete  details  will  be  sent  on  request 
by  The  Strong  Electric  Corporation,  2501 
Lagrange  St.,  Toledo,  Ohio.  Export 
office:  90  Gold  Street,  New  York  City. 


4 


Page  38 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


STR  West  Coast  Offices         Guaranty  Building         6331  Hollywood  Blvd.        Hollywood,  Calif.        Telephone,  Hollywood  1390 


PROGRAM  NOTES  FROM  THE  STUDIOS 

'Jungle  Book' Scoring  Starts/  Murphy  on  6-  Week  P.  A.  Tour/ 
Fonda- Ameche in  Magnificent Jerk' /Gay Ranchero' for Autry 


Irving  Cummings,  now  directing  "My  Gal 
Sal"  at  20th  Century-Fox,  has  signed  Claire 
and  Clara,  juvenile  soft-shoe  dancing  team, 
for  a  routine  in  the  musical. 


Johnny  Burke  and  Jimmy  Van  Heusen, 
song  writers  who  have  worked  on  several 
Bing  Crosby  pictures,  have  been  engaged 
by  Paramount  to  do  the  songs  for  "The 
Road  to  Morocco,"  which  David  Butler  will 
direct.  This  will  be  the  next  big  musical 
production  re-uniting  Crosby,  Bob  Hope  and 
Dorothy  Lamour. 


"Broadway  Goes  to  College,"  an  original 
by  George  Brown,  has  been  purchased  by 
Republic  and  will  be  used  as  a  starring  ve- 
hicle for  Mary  Lee.  The  studio  expects  to 
feature  other  youngsters  under  18  on  their 
contract  list,  in  the  picture. 


Leads  in  Columbia's  "Hello  Annapolis," 
now  being  readied  for  early  production,  will 
be  Tom  Brown  and  Jean  Parker,  supported 
by  Robert  Stevens,  Larry  Parks,  Lloyd 
Bridges  and  Stanley  Brown.  Charles  Barton 
will  direct. 


Using  an  orchestra  of  60  pieces,  Dr.  Miklos 
Rozsa,  musical  director  for  Alexander  Korda, 
has  started  his  most  elaborate  scoring  job 
in  providing  background  music  for  "The 
Jungle  Book,"  Technicolor  production  star- 
ring Sabu.  Work  on  the  United  Artists 
feature  will  take  about  two  weeks. 


With  a  cast  headed  by  Brod  Crawford, 
Virginia  Bruce,  Dick  Foran  and  Richard 
Lane,  "Butch  Minds  the  Baby,"  Jules  Levey's 
newest  Universal  production,  went  before 
the  cameras  under  the  direction  of  Albert  S. 
Rogell. 


Meeting  the  Men  Who  Make  'Em 

Mr.  and  Mrs.  Harold  Jones,  exhibitors  from 
Nampa,  Idaho,  visit  Paramount  studios  during 
their  sojourn  in  filmland  and  shake  hands  with 
Joel  McCrea  and  Producer  Harry  Sherman.  Sher- 
man wants  to  film  the  life  story  of  Buffalo  Bill 
starring  McCrea. 


Joan  Barclay  has  been  assigned  the  femi- 
nine lead  opposite  Bela  Lugosi  in  "Black 
Dragons,"  which  William  Nigh  is  directing 
for  Monogram. 


Jean  Ames  has  had  her  option  picked  up 
by  Warner  Bros,  because  of  her  work  in 
"The  Male  Animal."  She  is  currently  ap- 
pearing in  "Yankee  Doodle  Dandy,"  under 
Michael  Curtiz'  direction. 


George  Murphy  will  make  a  six  weeks 
personal  appearance  tour,  pending  the  start 
of  "Shore  Leave,"  musical  for  which  he  has 
been  loaned  to  RKO  by  his  home  studio, 
MGM.  First  stop  will  be  a  one  week  stand 
at  Pittsburgh. 


Elizabeth  Patterson  reports  to  work  at 
MGM  for  her  role  in  "Love  Me  Not,"  the 
Norma  Shearer-Robert  Taylor  co-starrer 
which  George  Cukor  is  directing. 


Keeping  in  pace  with  the  times,  "Blondie 
for  Victory"  was  announced  as  the  title  of  a 
new  story  in  Columbia's  popular  "Blondie" 
series,  headlining  Penny  Singleton,  Arthur 
Lake  and  Larry  Simms.  Development  of  a 
treatment  was  assigned  to  Karen  DeWolf 
by  Producer  Robert  Sparks. 


Joan  Carrol,  Edmond  O'Brien  and  Ruth 
Warrick  are  set  for  the  top  roles  in  RKO's 
"Angel  Face."  The  trio  appeared  together 
in  "Obliging  Young  Lady." 


The  20th  Century-Fox  production,  "The 
Magnificent  Jerk,"  co-starring  Henry  Fonda 
and  Don  Ameche,  has  been  announced  as 
the  next  directorial  assignment  for  Walter 
Lang.  Tests  have  already  started  for  the  top 
feminine  role  and  featured  players. 


Jennifer  Holt,  daughter  of  Jack  Holt  and 
sister  of  Tim  Holt,  was  signed  by  Universal 
to  a  term  contract.  She  recently  appeared 
opposite  William  Boyd  in  "Stick  To  Your 
Guns,"  a  Hopalong  Cassidy  western. 


As  his  first  picture  for  United  Artists 
under  his  new  three-picture  deal,  Arnold 
Pressburger  will  make  a  comedy-drama  with 
an  American  locale,  which  means  the  shelv- 
ing of  his  European  properties. 


Republic  has  purchased  the  song,  "The 
Gay  Ranchero,"  and  will  use  both  the  song 
and  the  title  for  a  forthcoming  Gene  Autry 
vehicle,  which  Harry  Grey  will  produce. 


Michael  L.  Simmons  has  been  signed  by 
Producer  Jerry  Brandt  to  write  treatment 
for  the  fifth  feature  in  the  "Scattergood 
Baines"  series.  The  yarn  is  to  be  based  on 
"The  Closed  Room,"  published  in  the  "Amer- 
ican Magazine." 


Universal  studio  chief  Cliff  Work,  producer- 
director  Gregory  La  Cava  and  Universal  president 
Nate  Blumberg  on  the  set  of  "Sheltered  Lady," 
latest  La  Cava  production  for  Universal. 

HOLLYWOOD 
STUDIO 
ROUND-UP 


Eight  new  features  hit  the  starting  wire  this 
week : 

MONOGRAM 

MAN  WITH  TWO  LIVES  —  Principals:  Edward 
Norris,  John  Arden,  Barbara  Reed.  Director,  Phil 
Rosen. 


PARAMOUNT 


FOREST  RANGERS  (In  Technicolor) — Principals: 
Fred  MacMurray,  Paulette  Goddard,  Susan  Hayward, 
Lynne  Overman.    Director,  George  Marshall. 


RKO-RADIO 


SCATTERGOOD  AT  THE  RACES— Principals :  Guy 
Kibbee,  Dorothy  Moore,  Jed  Prouty.  Director,  Christy 
Cabanne. 


REPUBLIC 


GIRL  FROM  ALASKA— Principals:  Ray  Middleton, 
Jean  Parker,  Jerome  Cowan,  Robert  Barrat.  Direc- 
tor, Nick  Grinde. 


20TH  CENTURY-FOX 

MILLION  DOLLAR  GHOST  —  Principals :  Lloyd 
Nolan,  Marjorie  Weaver,  Helene  Reynolds.  Director, 
Herbert  Leeds. 


UNIVERSAL 

BUTCH  MINDS  THE  BABY  —  Principals:  Brod 
Crawford,  Virginia  Bruce.  Dick  Foran,  Richard  Lane. 
Director,  Albert  S.  Rogell. 

EAGLE  SQUADRON — Principals:  Diana  Barrymore, 
Robert  Stack.    Director,  Arthur  Lubin. 


WARNER  BROTHERS 

DESPERATE  JOURNEY— Principals :  Errol  Flynn, 
Ronald  Reagan,  Kaaren  Verne.   Director,  Raoul  Walsh. 


McDonald  Megs  "Ozarks" 

Frank  McDonald  will  handle  the  megaphone 
on  Republic's  "Shepherd  of  the  Ozarks,"  next 
Weaver  Brothers  and  Elviry  feature,  set  to  roll 
first  week  in  February. 


January  31,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  39 


WANDERING 

AROUND 
HOLLYWOOD 

until  Uui  "QUUmet" 


Folks  around  Hollywood  are  wondering 
what  happened  to  "The  Outlaw,"  and  if  we 
are  ever  going  to  see  k.  That's  a  "Bird"  of 
a  question  for  Birdwell  to  answer  ...  or  is  he 
too  busy  writing  his  book. 


Don't  be  surprised  if  Harold  Huber,  a 
swell  actor  if  there  ever  was  one,  winds  up 
with  a  term  contract  at  Republic.  The  rea- 
son for  such  a  good  break  is  his  superb  per- 
formance in  "Sleepytime  Gal,"  Judy  Canova's 
latest  starring  vehicle.  We  wish  we  had  a 
Defense  Bond  for  every  picture  Harold  saved 
in  the  past. 


We  clocked  132  miles  on  our  car  last  week 
covering  previews  ...  a  heck  of  a  way  to 
conserve  rubber,  and  really  think  something 
should  be  done  about  it  before  it's  too  late. 
How  about  that  suggestion  of  a  preview 
theatre  in  Hollywood,  within  walking  dis- 
tance from  everyone's  office. 


Here's  a  record  to  shoot  at.  Darid  O. 
Selznick's  "Gone  With  the  Wind"  has  played 
12,500  engagements  to  more  than  52,000,000 
paid  admissions  .  .  .  and  it's  still  going  strong. 


Our  snooping  reporter  tells  us  that  the 
film  to  be  used  in  Walter  Wanger's  "The 
Eagle  Squadron"  at  Universal,  taken  at  vari- 
ous RAF  command  stations  showing  actual 
battle  footage,  will  make  your  hair  stand  on 
end  .  .  .  it's  that  good. 


M.  H.  Hoffman,  when  asked  in  a  recent 
interview  about  the  class  of  his  contem- 
plated product,  said  that  he  preferred  to  let 
the  pictures  speak  for  themselves.  Is  it 
possible  M.  H.  is  going  to  make  talkies? 


A  wag  wants  to  know  if  the  forthcoming 
RKO  picture,  "Pikes  Peak  or  Bust"  is  a 
sweater  feature  .  .  .  horse-opera  style  because 
Tim  Holt  is  starred. 


"The  Commandos"  Slated  by 
Columbia  as  Top  Production 

Regarded  as  one  of  the  most  forceful  story 
properties  stemming  from  the  current  world 
conflict,  "The  Commandos,"  by  Elliott  Arnold, 
has  been  acquired  by  Columbia  for  immediate 
preparation  as  a  top  bracket  production. 

The  story,  laid  in  Norway,  is  built  around  an 
American  boy  in  the  British  Commando  Corps 
and  a  girl  serving  as  the  active  head  of  an 
underground  movement  against  the  Nazis. 

"The  Commandos,"  will  be  turned  over  to  a 
front  rank  producer  and  director  combination 
for  early  filming.  The  story  has  been  accepted 
for  publication  by  Duell,  Sloan  and  Pearce, 
[tic,  with  a  spring  release  date. 


Ray  Milland  and  Ginger  Rogers 
In  "The  Major  and  the  Minor" 

Ray  Milland  will  co-star  with  Ginger  Rogers 
in  Paramount' s  "The  Major  and  the  Minor," 
which  is  scheduled  to  go  into  production  as  soon 
as  the  writing  team  of  Charles  Brackett  and 


Billy  Wilder  have  completed  the  original  screen- 
play. 

Assignment  of  Milland  to  appear  opposite 
Miss  Rogers  rounds  out  a  year  of  outstanding 
achievement  by  the  star.  His  roles  have  run 
the  gamut  of  romance,  comedy  and  adventure  in 
"I  Wanted  Wings,"  "Skylark,"  "The  Lady 
Has  Plans,"  "Reap  the  Wild  Wind"  and  "Mr. 
and  Mrs.  Cugat." 


Teresa  Wright  to  Play  Mrs.  Gehrig 

Samuel  Goldwyn  announced  that  Teresa 
Wright  will  play  the  role  of  Mrs.  Lou  Gehrig 
opposite  Gary  Cooper  in  "The  Pride  of  the 
Yankees,"  based  on  the  life  of  the  great  first 
baseman.  Camera  work  is  scheduled  to  start 
next  week  under  the  direction  of  Sam  Wood. 
The  only  other  player  so  far  chosen,  besides 
Miss  Wright  and  Cooper,  is  Babe  Ruth,  who 
will  portray  himself. 


Boyer  to  Produce  as 
Well  as  Act  for  Univ. 

Charles  Boyer  signed  a  producer-actor  con- 
tract with  Universal  which  goes  into  effect 
after  the  completion  of  two  remaining  commit- 
ments. The  deal  calls  for  Boyer  to  both  pro- 
duce and  star  in  some  productions  and  to  pro- 
duce others  with  name  stars,  in  which  he  will 
not  appear.  The  contract  calls  for  two  to  three 
pictures  a  year. 


Small  Sets  Another 

One  of  the  most  famous  stage  hits  of  all 
time,  "Friendly  Enemies,"  will  be  one  of  Pro- 
ducer Edward  Small's  forthcoming  United  Ar- 
tists pictures.  It  will  be  directed  by  Allan 
Dwan,  and  although  no  casting  has  been  an- 
nounced, Akim  Tamiroff  may  be  set  for  one  of 
the  title  roles 


ANOTHER  "SCARF A CE" 


"READY  NOW" 
AT  ALL  ASTOR  EXCHANGES 


Page  40 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


Short  Subject 
Reviews 


{Continued  from  Page  24) 
Gay  Nineties  (Cont.) 

this  is  probably  an  average  subject.  Downs, 
who  is  seen  in  most  of  the  numbers  is  a  per- 
sonable young  fellow  who  has  appeared  in  many 
features.  In  this  two-reeler,  he  gets  a  chance 
to  show  his  musical  abilities  again. 


Under  the  Spreading  Blacksmith  Shop 

(Cute) 

Univ.  (6245)  Cartune  No.  5  7  mins. 

Andy  Panda  and  his  papa  are  blacksmiths. 
Andy,  anxious  to  shoe  a  horse,  is  given  his 
chance  by  Papa  Panda  who  rents  a  horse  skin 
and  comes  around  to  be  shod.  Papa  has  a  lot 
of  fun  until  magnets  fall  into  his  horse  skin, 
attracting  red  hot  horseshoes  and  such  other 
sundry  uncomfortable  objects  as  might  be 
around  a  blacksmith's  shop.  There  are  some 
cute  gags  in  this  Walter  Lantz  film. 


Rhumba  Rhythms  (Fair) 

Univ.  (6227)  Musical  No.  7  15  mins. 

With  Carlos  Molina  and  his  orchestra  fur- 
nishing the  music,  a  number  of  Latin-American 
artists  perform  their  specialties.  Audiences  fond 
of  the  particular  brand  of  music  associated 
with  Latin-America  may  find  this  subject  en- 
tertaining. Among  those  seen  in  the  picture  are 
the  Guadalajara  Trio,  Marina  Koshetz,  Herrera 
Twins,  Igor  and  Poggi,  Inestita  and  Luis  del 
Campo. 


Hollywood  Matador         (Very  Good) 

Univ.  (6246)  Cartune  No.  6  7  mins. 

Woody  Woodpecker,  about  to  fight  a  ferocious 
bull,  shows  off  before  the  crowd.  The  bull 
crashes  the  fence  and  goes  after  Woody,  who 
succeeds  in  vanquishing  him.  The  crowd  gets 
"bullbergers"  to  chew.  This  is  a  very  good 
subject — one  of  the  best  in  the  series  produced 
by  Walter  Lantz. 


Keys  to  Adventure  (Interesting) 

Univ.  (6357)  Variety  View  No.  7  9  mins. 

The  keys  referred  to  in  the  title  are  those 
tiny  bits  of  land  off  the  Florida  Coast  about 
which  there  are  many  legends.  There  is  a  bit 
of  Miami  probably  edged  into  the  subject  at 
the  behest  of  some  press  agent.  Once  the  pic- 
ture leaves  that  too-much-photographed  city, 
however,  it  becomes  interesting  as  it  shows  the 
strange  vegetation  of  the  keys ;  catching  of 
crawfish  and  then  a  bit  of  shark  fishing  with 
a  little  comedy  to  boot. 


Keep  Shooting  (Very  Good) 

RKO  (23,502)  Ray  Whitley  No.  2       17  mins. 

This  type  of  subject  is  excellent  for  any  pro- 
gram which  needs  a  little  added  strength,  such 
as  a  Western,  but  does  not  have  the  time  avail- 
able for  it.  For  here  in  two  reels  is  as  much 
action  and  music  as  is  usually  spread  over  an 
hour  for  most  Western  pictures.  Bert  Gilroy, 
the  producer,  and  Harry  D'Arcy,  who  directed 
and  wrote  the  story,  had  their  eye  on  the 
theatreman  whose  audience  craves  action  but 
who  can't  find  room  for  it  on  a  program  fea- 
turing a  long  picture.  Ray  Whitley  is  known 
to  Western  fans  as  he  plays  in  RKO's  West- 
erns with  Tim  Holt.  There's  a  holdup,  shoot- 
ing, fist  fights,  good  looking  girls  and  plenty 
of  music  in  this  17-minute  subject. 


CLASSIFIED  ADVERTISING 


Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


 EQUIPMENT  WANTED  

PROJECTORS,  16  mm.  or  35  mm.  Give 
age,  condition,  lowest  price,  first  letter.  Box 
546,  Showmen's  Trade  Review,  1501  Broad- 
way, New  York  City. 

HIGHEST  PRICES  PAID  for  Simplex 
projectors,  15  and  30  ampere  rectifiers,  RCA 
sound  equipment.  Box  547,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 


EXPLOITATION 


THEATRE  MEN— your  best  publicity  stunt 
for  "Swamp  Water"  or  other  "deep  South" 
pictures  is  a  LIVE  ALLIGATOR— we  ship 
tree  moss,  and  palmetto  leaves — make  your  own 
display — write  or  wire  for  prices,  fast  service. 
ROSS  ALLEN,  OCALA,  FLORIDA. 


 NEW  EQUIPMENT  

BUY  NOW  AND  SAVE— Exciter  lamps 
32c ;  1000  thumbtacks  74c ;  50  slide  mats  84c  ; 
Thousand  other  bargains ;  bulletin  available. 
STAR  CINEMA  SUPPLY  CO.,  440  West 
45th  St.,  New  York  City.  

BEAUTIFUL  STAGE  SETTING— $66.60, 
comprising  swanky  Box-Pleated  Velour  Val- 
ance ;  Pair  Lustrous  Satin  Title  Curtains ; 
Sateen  Lining;  33-1/3  per  cent  fullness;  web- 
bing ;  tielines ;  grommets,  snaphooks,  all  ready 
to  hang.  Fits  any  Proscenium  to  20  ft.  wide. 
LIMITED  TIME  ONLY.  S.  O.  S.  Cinema 
Supply  Corp.,  636 — 11th  Ave.,  New  York  City. 


TRY  THE  MAGIC  EYE  ABSOLUTELY 
FREE — Colortone  Shutters  remove  Blue  high 
intensity  glare  yet  brighten  yellow  low  intensity, 
too!  Powers,  $17.25  each;  Simplex  $19.75 
each.  Give  make  machine,  front  or  rear,  shutter 
shaft  diameter.  Colortone  Mfg.  Co.,  1303  Coney 
Island  Ave.,  Brooklyn,  N.  Y. 


PRINTING 


THEATRE  BLOWUPS— Beautiful  hand- 
colored  displays  at  same  low  prices.  Stites 
Portrait  Co.,  Shelbyville,  Ind. 


 SOUND  EQUIPMENT  

"TIME  HAS  COME  FOR  ME  TO  BUY 
NEW  SOUND,"  writes  Sidney  Lackland,  Har- 
gill,  Texas.  "I'M  AGAIN  BUYING  S.  O.  S." 
Complete  Systems,  from  $282.00.  Trades  taken. 
Terms,  too !  S.  O.  S.  Cinema  Supply  Corp., 
636— 11th  Ave.,  New  York  City. 


HAVE  YOU  AN  ARMY  POST  NEAR- 
BY? A  good  portable  will  keep  competition 
out — make  money  for  you,  too.  Standard  makes, 
16mm,  35mm  from  $59.50.  Send  for  list.  S.  O.  S. 
Cinema  Supply  Corp.,  636 — 11th  Ave.,  N.  Y.  C. 


 THEATRE  GAMES  

BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

BINGO  CARDS,  1000  combinations,  2  col- 
ored die-cut,  $2.00  per  thousand,  ten  thousand 
at  $1.50  per  thousand.  Also  "WINNER,"  a 
controlled  game,  $3.50  per  thousand.  Business 
Stimulator  Co.,  718  Film  Bldg.,  Cleveland,  Ohio. 


 USED  EQUIPMENT  

UNDERWRITER'S  APPROVED  SOLID 
ALUMINUM  ENCLOSED  REWINDERS, 
AUTOMATIC  TRIPPER,  originally  $135.00. 
Closing  out,  less  motor  $24.50 ;  with  motor, 
$29.50.  S.  O.  S.  Cinema  Supply  Corp.,  636— 11th 
Ave.,  New  York  City. 


NO  SCARCITY  HERE  —  REFLECTOR 
ARCS,  $39.50;  Amplifiers,  $4.95;  Sound-heads, 
$9.95 ;  Cushion  Seats,  39c ;  Powers  mechanisms, 
$39.50;  1000  watt  Spotlamps,  12.95.  Free  Bar- 
gain Bulletins.  S.  O.  S.  Cinema  Supply  Corp., 
636— 11th  Ave.,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

ANNUAL  INVENTORY  SALE,  JANU- 
ARY  ONLY— Soundheads,  $9.95;  Amplifiers, 
$4.95 ;  Reflector  Arcs,  $39.50 ;  1000  Watt  Spot- 
lamps,  $12.95 ;  Cushion  Seats,  39c ;  Mazda 
Lamphouses,  $19.50.  Ask  for  lists.  S.O.S.  CIN- 
EMA SUPPLY  CORP.,  636  Eleventh  Ave., 
New  York  City. 

START  THE  YEAR  RIGHT— Strong 
lamphouses,  $65.00;  Operadio  double  channel 
amplifier,  perfect,  $55.00 ;  Reconditioned  guar- 
anteed Powers  mechanisms,  $54.50.  STAR 
CINEMA  SUPPLY  CO.,  440  West  45th  Street, 
New  York  City. 

COMPLETE  EQUIPMENT  FOR  SALE 
— chairs,  projection,  sound,  cooling,  all  inciden- 
tals. Perfect.  Bargain!  Gala  Theatre,  Gales- 
burg,  Illinois. 

TWO  MOTIOGRAPH  MACHINES  COM- 
PLETE  with  lamps  and  sound  heads.  Price 
reasonable.  LIBERTY  THEATRE,  Frank- 
lin. Kentucky. 

STRONG  Junior  or  Standard  lamphouses 
$125.00  pair;  30  ampere  rectifiers  $75.00  pair, 
beautiful  condition  and  complete.  STAR  CINE- 
MA SUPPLY  CO.,  440  West  45th  St.,  New 
York  City. 

WHATEVER  equipment  you  may  have  that 
you  no  longer  can  use,  can  be  sold  through 
these  columns.  Look  around!  You  may  find 
some  items  that  can  be  turned  into  money 
through  a  Showmen's  Trade  Review  Classi- 
fied ad. 


NEXT  WEEK! 

THE  SHOW  BUILDER 

Practical  Ideas  for  Booking  and  Exploiting  the  Short  Subject 

This  and  Other  Exclusive  Features  Make  STR's  February  7th 
Issue  a  Positive  "Must"  for  the  Working  Theatreman 


January  31,  1942 


SHOWMEN'S    TRADE  REVIEW 


Fayc  41 


■ 


ASTOR  PICTURES 


Rel. 
Mins.  Date 


Bat  Whispers  (My-D)  C.  Morris-U.  Merkel   86. 

Cock  of  the  Air  (C)  Chester  Morris    71. 

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70. 

Framed  for  Murder  (D)  Wallace  Ford-Fuzzy  Knight  

Hell's  Angels  (D)  Lyon-Harlow-Hall   100. 

Hell's  Crossroads  (D)A  Tom  Keene-John  Qualen  

(Former  title  '  Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70. 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette  Colbert   80. 

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70. 

Murder  at  the  Baskervilles  Arthur  Wontner   

Palooka  (C)   Stuart  Erwin-Lupe  Velez   70. 

Scarlace  (D)   P.  Muni-G.  Raft-A.   Dvorak  88. 

Sky  Devils  (C-D)  Spencer  Tracy    88. 

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn   Douglas  70. 


See 
Issue  of 

.  Reissued 
.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 

.  Reissued 

.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


COLUMBIA 


Current  1940-41 


2010  Adventure  in  Washington(D)  F .  Herbert  Marshall-Virginia  Bruce...  84. 

2037  Big  Boss  ( D) A  Otto  Kruger-Gloria  Dickson  70. 

2014  Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake  76. 

2023  Ellery  Queen  and  the 

Perfect   Crime   (My) A  Ralph  Bellamy-Margaret  Lindsay...  63. 

2025  Ellery  Queen's  Penthouse 

Mystery  (My)F   Ralph  Bellamy-Margaret  Lindsay...  68. 

2034  Great  Swindle  (A)F  Jack  Holt-Mijorie   Reynolds  54. 

2215  Hands  Across  the  llockies(W) F.Bill  Elliott-Dub  Taylor   60. 

2001  Here  Comes  Mr.  Jordan(FA) A. Robt.   Montgomery-Rita  Johnson  93. 

2013  Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper   76. 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D) A  Sally  Eilers-Donald  Woods  70. 

2022  Lone  Wolf  Takes  a 

Chance   (My)F   Warren  William-June  Storey   76. 

2206  Medico  of  Painted  Spring  (W)  F  .Chas.  Starrett-Terry  Walker   59. 

2020  Naval  Academy  (D)F  Jimmy  Lydon-Fred.  Bartholomew...  67. 

2213  North  From  the  Lone  Star(W).Bill  Elliott-Dorothy  Fay  58. 

2039  Officer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett  60. 

2003  Our  Wife  (C)F  Ruth  Hussey-Melvyn  Douglas  93. 

2002  Penny  Serenade  (CO)F  Irene  Dunne-Cary  Grant  120. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty  58. 

2214  Return  of  Daniel  Boone  (W)F.Bill  Elliott- Evelyn  Young  61. 

2026  Richest  Man  in  Town  (D)F... Frank  Craven-Edgar  Buchanan   69. 

2008  She  Knew  All  the  Answers(D)A.Franchot  Tone-Joan  Bennett   85. 

2216  Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith    62. 

2019  Sweetheart  of  the  Camuus(MD)  .Ruby  Keeler- Harriet  Hilliard   61. 

2011  They  Dare  Not  Love  (D)A  Martha  Scott-George  Brent   76. 

2207  Thunder  Over  the  Prairie! W)F. Charles  Starrett-Eileen  O'Hearn   60. 

2017  Tillie  the  Toiler  (OF  Kay  Harris- William  Tracy  67. 

2009  Time  Out  for  Rhythm  (DM)F.Rudy  Vallee- Rosemary  Lane   74. 

2042  Two  In  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden   62. 

2036  Under  Age  (D)A  Nan  Grey-Alan  Baxter-Tom  Neal...  60. 

2040  Voice  in  the  Niqht  (D)  Clive  Brook-Diana  Wynyard  83. 

You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88. 

Current  1941-42 

3003  Bedtime  Story  (C)A  Loretta  Young- Fredric  March  85. 

3041  Blonde  From  Sinqapore(CD) A.Florence  Rice-Leif  Erickson  67. 

3017  Blondie  Goes  to  College  (O... Penny  Singleton-Arthur  Lake  74. 

Cadets  on  Parade  (D)   Freddie  Bartholomew-Jimmy  Lyilon  

Close  Call  for  Ellery  Queen  ...  William  Gargan-Margaret  Lindsay  

3028  Confessions  of  Boston 

Blackie  (My)F   Chester  Morris-Harriet  Hilliard. 

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay 

3015  Go  West,  Young  Lady(WMC)  F  .Penny  Singleton-Glenn  Ford   71 

3023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65. 

3039  Harvard  Here  I  Come  (C)  Maxie  Rosenbloom-Arline  Judge  64. 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Rilter   63. 

3009  Ladies  in  Retirement  (D  \  A ...  Ida  LupHio-Louis  Hayward  91. 

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

3005  Men  In  Her  Life  (D)A  Loretta  Young-Dean  Jagger   90. 

3040  Mystery  Ship   (D)F  Lola  Lane-Paul  Kelly.   63. 

3202  Riders  of  the  Badlands  (W)  F.Charles  Starred -Russell  Hayden   57. 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden   59. 

3026  Secrets  of  the  Lone  Wolf(My)F.  Warren  William    66. 

3022  Sing  For  Your  Supper  (DM)F.Jinx  Falkenburg-"Buddy"   Rogers..  68. 

3036  Stork  Pays  Off  (C)  F  Maxie  Rosenbloom-Rochelle  Hudson.  68. 

3008  Texas    (D)F  William  Holden-Glenn  Ford   92. 

3016  Three  Girls  About  Town(CD)A  Joan  Blondell.  John  Howard   73. 

3020  Two  Latins  From 

Manhattan  (CM)F  Jinx  Falkenburg-Joan  Woodbury  66 

3203  West  of  Tombstone  (W)F  Charles  Starrett-Russell   Hayden  59. 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck,  Henry  Fonda  97. 

Coming  1941-42 

Adventures  of  Martin  Eden  G.  Ford-C.  Trevor  

Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane  

Blondie's  Blessed  Event  Penny  Singleton-Arthur  Lake  

(Former  title  "Blondie  Greets  Guest") 

3212  Bullets  For  Bandits  Sill  Elliott-Tex  Rilter  

(Former   title   "'Honor   of   the  West") 

Canal  Zone   Chester  Morris-John  Hubbard  

Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Down  Rio  Grande  Way  (W) ..  .Charles  Starrett-Russell  Hayden  

Gentlemen  Misbehave   Carv  Grant-Jean  Arthur  

Highly    Irregular  J.  Bennett-F.  Tone  

Invaders,  The   Leslie   Howard-Laurence  Olivier  

Lady  Is  Willing  (CD) A  Marlene  Dietrich-Fred  MacMurray..  91. 

Lawless  Plainsman  (W)  Charles  Starrett-Russell  Hayden  

Man  Who  Returned  to  Life(D).John  Howard-Lucille  Fairbanks  

North  of  the  Rockies  (W)  Bill  Elliott-Tex  Ritter  

Prairie  Gunsmoke  (W)  Bill  Elliott-Tex  Ritter  

Shut  My  Big  Mouth  (C)  Joe  E.  Brnwn-Adele  Mara  

Tramp,  Tramp,  Tramp  (CD) .  .Florence  Rice-Bruce  Bennett  

(Former  title  "Camp  Nuts") 
Two  Yanks  in  Trinidad  (D)...Pat  O'Brien-Brian  Donlevy  


5/30/41 
4/28/41 
7/17/41 


.b5/3l/4l 
..b5/3/4l 
..b7/5/4l 


8/14/41  ...b7/!2/4l 


3/24/41 
4/10/41 
6/19/41 
.8/21/41 
5/8/41  . 


. .b3/l/4l 
.1)4/12/41 
.b6/l4/4l 
. .b8/2/4l 
.8)5/  10/41 


.6/30/41  ...b6/28/4l 


3/6/41  . 

6/26/41 
.5/22/41 
.3/31/41 
,7/24/41 
.8/28/41 

4/24/41 
.9/18/41 
.5/7/41  . 
.6/12/41 
.5/15/41 
.7/15/41 
.6/20/41 
.4/30/41 
.7/30/41 
.8/7/41  . 
.6/20/41 
.7/10/41 
.4/26/41 
.5/20/41 
.9/25/41 


. 12/25/41 
III  Hi  41 
.1/15/42 
.1/22/42 
.1/29/42 


.b4/!2/4l 
.1)0/28/41 
.1)5/24/41 
. .a3/8/4l 
.1)7/19/41 
.1)8/16/41 
.1)4/19/41 
..t>9/6/4l 
.1)9  13/41 
.1)6/14/41 
.1)5/24/41 
.U7/I2/4I 
.  .1)7/5/41 
.  .1)5/3/41 
.  .1)8/2/41 
.  .1)8 '9/4 1 
.  .1)6/7/41 
.1)6/28/41 
.1)4/26/41 
.1)4/19/41 
.b9/27/4l 


.bl2/l3/4l 
UK  '3(1  '4  I 
..alO/4/41 
. ,al 1/1/41 
.al2/20/4l 


65. .1/8/42  ...1)12/13/41 


63. 


11/18/41 

.11/27/41 
.9/11/41 
.  12/18/41 
.  12/1 1/41 
.8/14/41 
.9M8/4I 
.1/1/42  . 
. I  I  '20  41 
.9'4/4l  . 
.  12/18/41 
.10/16/41 
. 11/13/41 
1 1 /I3/4I 
. 12/4/41 
.11/6/41 
. 10/9/41 
. 10/23/41 

10/2/41 
.1/15/42 
. 10/30/41 


2/26/42 


. .b8/30/4l 
.hi  I  29'4I 
..b9/20/4l 
. .an '27/41 
..alO/4/41 
. .  .1)8/9/41 
.  .1)9/13/41 
.  .1)9/27/41 
.hi"  I8'4I 
..  .1)8/2/41 
.bl2 '20/41 
..68/30/41 
.  .ad/ 10741 
.hi  I '22/41 
. .bl2/6/4l 
.1)11/15/41 
. .b9/27/4l 
1)10/25/41 

. .09/27/41 
. .01/24/42 
.1)  10/  18/41 


.  .al2/6/4l 
. .al/31/42 
,a!2/20/4l 


2/12/42 
3/19/42 


..a8/23/4l 

.a  12/20/4 1 
.all'15'41 
. .al/31/42 


2/12/42 
.3/12/42 
.2/5/42  . 


.2/19/42 
.3/12/42 


.  .bl/31/42 
.a  1 1/29/41 
.all'29'41 
..a9/27/4l 
. .al/17/42 
.all /29/4I 
. .a  1/24/42 


3/26/42   ...a  1/24/42 


MGM 


Current  1940-41 


124  Bad  Man   (D)F  Wallace  Beery-Lionel  Barrymore         70.. 3/28/41  ...03/29/41 

141  Barnacle  Bill  (CD)F  Wallace  Beery- Virginia  Weidler         92. 7/4 '41   b7'5'4l 

139  Big  Store  (M-C)F  Marx  Bros. -Virginia  Grey   83..6/20'4l  ...b6'2l/4l 

137  Billy  the  Kid  (Tech.)  (D)F...Rob't  Taylor-Maureen  O'Sullivan. . .  95.  .5/30/41  ...b5'3l/4l 

144  Blossoms  In  the  Dust  (D)F  Greer  Carson- Waller  Pidgeon(Tech.)  98. .7/25/41  ...bfi'28'41 

145  Dr.Kildare'sWedding  Day(D)  F.Lew  Ayres-Lionel  Barrymore   82.  .8/22/41   .  .  .b8  23/41 

138  Getaway    (G) A  Robert  Sterling-Van  Heflin  89. .6/13/41  ...b6/2l/4l 

135  I'll  Wait  For  You  (D)F  Virginia  Weidler-Robt.  Sterling         75. .5/16/41  .. .05/10/41 

146  Life  Begins  for  Andy 

Hardv  (CD)F   Mickev  Roonev-Judy  Garland  100.. 8/15/41   b8/9'4l 

134  Love  Crazy  (F)A  Wm    Powell-Myrna  Loy-Fav  Balnter  99.. 5/23/41  ...b5/!7/4l 

132  Men  of  Bovs  Town  (D)F   Spencer  Tracy-Mickey  Rooney  107.  .4/11/41  ...b3'l5'4l 

129  Penalty.  The  (G) A  Lionel  Barrymore- Edw.  Arnold   80  . 3/14/41  ...b3/l5'4l 

133  People  vs.  Dr.  Klldnre  (D)F..Lew  Ayres-Lionel  Barrymore   77.  .5/2/41   b5'IO'4l 

128  Raqe  in  Heaven  (Mv)A  Rob't   Montgomery-lnorid   Bergman.  83.  .3/7/41   b3'8'4l 

143  Ringside  Maisie  (CD)F  Ann  Sothern-Georqe  Murphy   96.. 8/1/41   b7/26/4l 

142  Stars  Look  Down  (D)  Margt.  Lockwood-Michael  Redgrave.  98. .7/18/41  ...b7/l2'4l 

140  They  Met  in  Bombay  (D) A... Clark  Gable-Rosalind  Russell   92.. 6/27/41  b6/28/4l 


Date 


MGM  Current  1940-41  (Cont.)  Mins 

131  Washington   Melodrama(My) A . Frank  Morgan-Ann  Rutherford   80.. 

148  When  Ladies  Meet  (SO A  Joan  Crawford- Rob't  Taylor  105.. 

147  Whistling  in  the  Dark(MyC)  F .  Skelton-Rutherford    78.. 

136  Woman's   Face   <  D )  A  Joan  Crawford- Melvyn  Douglas  106.. 

130  Ziegfeld  Girl  (MD)  Stewart- Garland- Lamarr- Martin  ...131.. 

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117.. 

220  Bugle  Sounds  (D)F  Wallace  Beery- Marjorie  Main  101.. 

208  Chocolate  Soldier  (M) A  Nelson  Eddy-Rise  Stevens  102. 

213  Design  for  Scandal  (CD)A  Rosalind  Russell- Walter  Pidgenn...  84.. 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73. 

201  Dr.  Jekyll  and  Mr.  Hyde(D)A. Spencer  Tracy-lngrid  Bergman  127.. 

217  Dr.   Kildare's  Victory  (D)....Lew  Ayres-Lionel  Barrymore   82. 

207  Feminine  Touch  (C)A  Rosalind  Russell-Don  Ameche   93. 

212  H.  M.  Pnlham.  Esq.  (D)A...Hedy  Lamarr- Robert  Young  120.. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105. 

218  Johnny   Eager   (G)A  Lana  Turner-Robert  Taylor  107. 

215  Kalhleen   (D)F  Shirley  Temple- Herbert  Marshall...  84. 

202  Lady  Be  Good  (CM)F  Eleanor  Powell-Ann  Sothern  112. 

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young   81. 

219  Mr.  and  Mrs.  North  ( MyC)  F  . .  Gracie  Allen- William  Post,  Jr  67. 

21(1  Shndowofthe  Thin  Man(CMy)F. William  Powell-Myrna  Loy   97. 

206  Smilin'  Through  (Tech.)  (D)  F  .  J.  MacDonald-Brian  Aherne  100. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissniulter- Maureen  O'Sullivan.  81. 
211  Two  Faced  Woman   (C)A  Garbo- Melvyn    Douglas   94.. Nov 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold...  94. .Nov 


Set 
Issue  (l 

4/18/41  ...b4/l9/4l 
8/29/41  ...b8/30/4l 

8/8/41   b8/2/4l 

5/9/41   b5/ 10/41 

4/25/41  ...b4/l9/4l 


Jan  b  12/6/4 1 

Jan  bl2/20/4l 

Nov  bill  1841 

Dec  hi  I  '15/41 

Sept  b8/2/4l 

Sept  b7/26/4l 

Jan  bl2/6/4l 

Oct  b9;20/4l 

Dec  1)1 1  15/41 

Oct  b9/20/4l 

Jan  1)12/13/41 

Dec  hit  15/41 

Sept  b7/l9/4l 

Oct  b9/l3/4l 

Jan  1)12/20/41 


Nov. 
Oct. 

Dec. 


. .blO'25/41 
. .09/13/41 
.1)1 1/15/41 
.1)10/25/41 
.010/18/41 


Coming  1941-42 


Along  Came  Murder  Marsha  Hunt-Van  Heflin  In  Prod. 

Born  to  Sing  (DM)  Ray   McDonald-Virginia   Weidler...  81. .Mar  b  1/24/42 

Courtship  of  Andy  Hardy  Mickey  Rooney-Lewis  Stone  In  Prod. 

Fingers  at  the  Window  (D)...L.  Ayres-L.   Day  al/24/42 

Her  Cardboard  Lover  Norma  Shearer- Robert  Taylor  

House  of  Spies  Conrad  Veidt-Ann  Ayars   82.. Mar  bl/24/42 

(Reviewed  as  "Salute  to  Courage") 
I  Married  an  Angel  (C)  Jeauette  MacDonnld- Nelson  Eddy  all/8/41 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63.. Feb  bl/10/42 

Mrs.  Miniver  (D)  Greer  Garsou- Walter  Pidgeou  al/17/42 

Mokey  Delano  (D)  D.  Dailey-Donna  Reed  al/31/42 

Panama  Haiti*  (CM)  Ann  Sothern- Dan  Dailey,  Jr  aS/30/41 

Rio  Rita  (CM)  Abbott  &  Coslelln  al/17/42 

Ship  Ahoy  (CM)  Eleanor  Powell-Red  Skelton  al/17/42 

Somewhere  I'll  Find  You  C:ark  Gable-Lana  Turner  

Sunday  Punch   Jean  Rogers- William  Lundigan  

Tarzan  Against  the  World.... J.  Weismuller-M.  O'Sullivan  

This  Time  For  Keeps  Robert  Sterling- Ann   Rutherford  In  Prod. 

Tortilla  Flat  (C)  Tracy-Garfield-Lamarr-Tamirolf   al/24/42 

223  Vanishing  Virginian  (CD)..    K.  Grayson-F.  Morgan  101.. Feb  h  12/6/4 1 

We  Were  Dancing  (SC)A  Norma  Shearer-Melvyn  Douglas  94.. Mar  b I / 1 7/42 

222  Woman  of  the  Year  (CD)  A  ...  Spencer  Tracy- Katharine  Hepburn. .  1 12. .  Feb  b  I  / 17/42 

224  Yank  on  the  Burma  Road(D)  F  .L.  Day-B.  Nelson-K.  Luke   65. .Feb  b  I  / 1 7/42 


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg  (D)F  Gorcy-Jordan- Hall    61. 

Deadly  Game  (Spy)F  Chas.  Farrel-lune  Lang   63. 

Driftin'  Kid  (W)F  Tom  Keene-Betly  Miles   55. 

Dynamite  Canyon  (W)  Tom  Keene- Evelyn  Finley  

Father  Steps  Out  (D)F  Frank  Albertson-Jed  Prouty   63. 

Flying  Wild   (D)F  East  Side  Kids-Joan  Barclay   65. 

Fugitive  Valley  (W)F  Corrigan- King-Terhiine    60. 

Gang's  Alt  Here  (G)  Frank io  Darro- Mantan  Morelaud  

House  of  Mystery  (H)A  Kenneth  Kent- Judy  Kelly   62. 

Invisible  Ghost  (H)A  Beta  Lugosi-Polly  Ami  Young   64. 

King  of  Zombies  (H)A  John  Arclier-Mautaii  Morelaud   67. 

Murder  by  Invitation  (My)  A .  .Wallace  Ford-Marian  Marsli  65. 

Pioneers.  The  (W)F  Tex  Ritter-Slim  Andrews   61. 

Redhead    (D)A  June  Lang-Johnny   Downs   64. 

Riding  the  Sunset  Trail  (W)..Tom  Keene-Betly  Miles  

Roar  of  the  Press  (My)F  Jean  Parker- Wallace  Ford  72. 

Sign  of  the  Wolf  (D)F  Grace  Bradley-Louise  Beavers  69. 

Silver  Stallion  (D)  .....David  Sharpe-Leroy  Masoii-Thundor  

Tumbledown  Ranch  in 

Arizona    (W)F  Range    Busters   60. 

Wanderers  of  the  Desert  (W)  Tom  Keene- Betty  Miles  

Wrangler's  Roost  (W)F   Range    Busters   58. 

Current  1941-42 

Arizona  Bound  (W)F  Buck  Jones-Tim  McCoy  57. 

Below  the  Border  (W)  Buck  Jones-Tim  McCoy  

Borrowed  Hero  (D)F  Florence  Rire-Alan  Baxter  65. 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64. 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. 

Freckles  Comes  Home  (G) ...  .Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63. 

Gunman  From  Bedie  <W)F ...  Buck  Jones-Tim  McCoy   62. 

I  Killed  That  Man  (My) A  Ricarilo  Cortez.  Juan  Woodbury  70. 

Let's  Go  Collegiate  (D)F  Frankie  Darro-Jackie  Moran   62. 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  

Man  From  Headquarters  (D)..  Frank  Albertson-Joan  Woodbury  

Riot  Squad  (My)A  Richard   Cromwell- Mary   Ruth   57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Saddle  Mountain  Rounilup(W).  Range  Busters   

Snuffy  Smith,  Yard  Bird(CD).Bud   Duncan-Edgar   Kennedy  67. 

Spooks  Run  Wild  (MyC)F  Beta  Lugosi-Leo  Gorcey-Huntz  Hall.  63. 

Stolen  Paradise  (D)A  Leon  Janney- Eleanor  Hunt  80. 

(Reviewed   as  "Adolescence") 

Thunder  River  Feud  (W)  Range  Busters   

Tonto  Basin  Outlaws  (W)F... Range  Busters   63. 

Top  Sergeant  Mulligan  (OF. .Nat   Pendlelon-Carol   Hughes   69. 

Underground  Rustlers  (W)F... Range  Busters    56. 

Zis  Boom  Bah  (DM)F  Peter  Lind  Hayes-Grace  Hayes  62. 


8/1/41  .. 
8'8/4l  .. 
9/26/41  , 
8/8/41  . 
7/19/41  . 
3/10/41  . 
.7/30/41 
6/ 1 1/4 1  . 
5/7/41  .. 
4 '25/41  . 
5/14/41  . 
6/30/41  . 
5/10/41  . 
5/21/41  . 
Ill  3-1  41 
4/38/41  . 
3/25/41  . 
5/28/41  , 

4/20/41  . 
6/25/41 
.6/4/41  ., 


7/19/41  , 

1/30/42 
.12/5/41 
11/21/41 
12/26/41 
1/2/42  . 
9/5/41  .. 

9  19 '4 1  . 
1 1 / 14/41 
9/12/41  , 
12/5/41 
1/23/42 
I2'I9/4I 
1/9/42  ., 
8  29/41  . 
1/16/42  . 

10  24  41 
10/31/41 

1/9/42  . 
10/10/41 
10/17/41 
11/21/41 
1 1/7/41 


..1)8/2/41 
..b8/9/4l 
..9/27/41 
.a7/l9/4l 
.  .1)8/2/41 
. .b3/l/4l 
.09/20/41 
.a5/ 17/41 
-bS/31/41 
.  1)4/ 19/41 
.1)5/17/41 
. .b7/5/4l 
..b5/3/4l 
.b5/ 17/41 
.all  27  41 
.04/26/41 
.03 '22/41 
.85/10/41 

..b5/3/4l 
.80' 14/41 
.b7/!9/4l 


. .b7/26/4l 
. .al/31/42 
.  .1)12/6/41 
.1)1 1  'I.V4I 
..bl/31/42 
.at  1/22/41 
. .D9/I3/4I 
.1)10  111/41 
..III  1/8/41 
..b9/20/4l 
.al 1/22/41 
. .al/17/42 
. .  12/20/41 
..bl/10/42 
. .  a«'9'4l 
. .bl/31/42 

:  1 1 1 u  ti4i 

.1)12/21/40 


.III  1/29/41 
.  .  Il  1 1/1/41 
, .b I / 17/42 
hi  1/1/41 


Coming  1941-42 


Arizona  Roundup   Tom  Keene   

Black  Dragon   rlela  Lugosi   

Here  Come  the  Marines  (Spy)  .Wallace   Ford-Toby  Wing  

Law  of  the  Jungle  (Spy)  Arline  Judge- John  King  

Man  With  Two  Lives  Edward  Norris-John  Arden  

Mr.  Wise  Guy  (D)  East  Side  Kids  

Rock  River  Renegades  (W) . . . Range  Busters   

Western  Mail   (W)  Tom  Keene-Jean  Trent-Sugar  Dawn. 


.3/6/42 
.3/6/42 


.al/17/42 
al/17/42 


.2/20/42 
.2/27/42 


.al/31/42 
.In  Prod. 
al/31/42 


PARAMOUNT 


Current  1940-41 


4038  Aloma  of  the  South  Seas  (D)F.  Dorothy  Lamour-Jon  Hall  (Tech.) ..  77.  .8/29/41  ..b8/30/4l 

4053  Border  Vigilantes  (W)F  Bill  Boyd-Russell  Hayden   60.. 4/18/41   b4/5/4l 

4032  Caught  in  the  Draft  (OF  Bob  Hone-Dorothy  Lamour  81.. 7/4 '41   b5/3l/4l 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker   70.  S'29/41  ...b8/23/4l 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor   66. .7/18/41  ...b7/l9/4l 

4052  In  Old  Colorado  <W)F  Wm.  Boyd-Russell  Hayden   66.  .3/14  '41   b3'l/4l 

4028  I  Wanted  Wings  (D)F  Brian  Donlevy-Ray  Milland  130. .5/30/41  ...b3'29'4l 

4035  Kiss  the  Boys  Goodbye  (CM)F.D.  Ameche-M.  Martin-O.  Levant. ..  85    8  I '41   bR  '28  '41 

4022  Lady  Eve  (D)F  Barbara  Stanwyck-Henry  Fonda         97. .3/21/41   b3/l/4l 

4023  Las  Vegas  Nights  (Mu-OF. .  .Phil  Reqan-Bert  Wheeler.  n«r>»v    .  89.. 3 '28/41  ...b3/22/4l 

4029  One  Night  in  Lisbon  (OA  Madeleine  Carroll-Fred  MacMurray.  95.  .6/13/41  . .  .bS/IO/41 

4031  Parson  of  Panamint  (D)F  Charles  Rugglas- Ellen  Drew   84.. 8/22/41  ...b6/2l/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  42 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


PARAMOUNT  Current  1940-41  (Cont.)  Mins 

4054  Pirates  on  Horseback  (W)F...Wm.  Boyd-Russell  Hayden   69.. 

4026  Power  Dive  (D)F  Richard  Arlen-Jean  Parker   68.. 

1027  Reaching  for  the  Sun  (GD)A.Joel  McCrea- Ellen  Drew   88.. 

1025  Road  to  Zanzibar  (CM)F  Crosby-Lamour-Hope    90.. 

4024  Round-Up  (W)F   Richard  Dix-Patricia  Morison   90.. 

1034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91. 

(021  There's  Magic  in  Music  (Mu)F. Allan  Jones-Susanna  Foster   80. 

(Reviewed  as  "Hard  Boiled  Canary") 

1030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson   62. 

1055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden   78. 

4030  World  Premiere  (C)A  John  Barrymore- Frances  Farmer....  70 


Rel. 
Date 
.5/23/41 
.4/25/41 
.5/2/41 
.4/11/41 
.4/4/41 
.7/25/41 
.5/16/41 

.6/20/41 
.8/8/41 
.8/15/41 


See 

Issue  of 

...b5/24/4l 
,, .04/12/41 
...b4/l2/4l 
...b3/l5/4l 
...b3/l5/4l 
. . .b6/2l/4l 
....b3/l/4l 

. . .be/14/41 

 bS/2/41 

. ..b8/23/4l 


Current  1941-42 


Block 
No. 

2  Among  the  Living  (H)A  Albert  Dekker-Susan  Hayward  68. 

2  Birth  of  the  Blues  (M)F  Bing   Crosby-Mary   Martin  84. 

1  buy  Me  lliat  iown  (OA  Lloyd   Nolan-Constance   Moore  70. 

2  Glamour  Boy  (C)F  Susanna  Foster-Jackie  Cooper  80. 

I  Held  Back  the  Dawn  (D)F  Chas.  Boyer-Olivia  de  Havilland  115. 

I  Henry  Aldrich   

for  President  (OF  Jimmy  Lydon-Mary  Anderson  70. 

Louisiana  Purchase  (MC)  Bob   Hope-Victor  Moore   (Tech.)...  98. 

1  New  York  Town  (CD)  A  Mary  Martin-Fred  MacMurray  75. 

2  Night  of  Jan.  16th  (My)F  Ellen  Drew-Robt.  Preston  79. 

1  Nothing  But  the  I  mill  (C)  Bob  Hope-Paulette  Goddard   90. 

W-l  Outlaws  of  the  Desert  (W)F...Wm.  Boyd-Brad  King  66. 

W-l  Riders  of  the  Timberliiie( W) F . Bill  Boyd-Brad  King-Andy  Clyde..  59. 
W-l  Secret  of  the  Wastelands(W)F.Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  94. 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde...  63. 

W-l  Twilight  oil  the  Trail  (W)F...Bill  Boyd-Brad  King-A.  Clyde  58. 


12/19/41 
I  1/7/41 
10/3/41 
12/5/41 
9/26/41 

10/24/31 
1/1/42  . 
10/31/41 
11/28/41 
10/10/41 


11/21/41 


. .  .b9/6/4l 
. ..b9/6/4l 
...b8/2/4l 
...b9/6/4l 
...b8/2/4l 

. ..b8/2/4l 
.bll/29/41 
. ..b8/2/4l 
.. .b9/6/4l 
. . ,h8  2/41 
..1)9/27/41 
..b9/27/4l 
..b9/27/4l 
...b9/6/4l 
. .b9/27/4l 
. .b9/27/4l 


Coming  1941-42 

American  Empire   Richard  Dix-Preston  Foster  In  Prod. 

3  Bahama  Passage  (Tech.)  (D)  A  .Madeleine  Carroll-Stirling  Hayden..  81  b  12/ 1 3/41 

Beyond  the  Blue  Horizon  Dorolhy  Lamour- Richard  Denning   a8/ 1 6/4 1 

(Former  title  "Malaya") 

Black  Curtain   Burgess  Meredith-Claire  Trevor  

Dr.  Broadway  (D)  Macdonald  Carey-Jean  Phillips  all/29/41 

4  Fleet's  In  (M)  F  Dorolhy  Lamour- William  Holden  92  bl/24/42 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68  bl/24/42 

Forest  Rangers  (Tech.)  Fred  MacMurray-Paulette  Goddard  

Great  Man's  Lady  (U)  Barbara  Stanwyck-Joel  McCrea  a3/22/4l 

(Former  title  "Pioneer  Woman") 

Henry  and  Dizzy  (C)  Jimmy  Lydon-Charles  Smith  a9/27/4l 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

Irving  Berlin's  Holiday  Inn... Bing  Crosby-Fred  Astaire  al/3/42 

4  Lady  Has  Plans  (CD) A  Paulette  Geddard-Ray  Milland  77  b  1/ 17/42 

Mi.  ami  Mis.  Cuijal  Ray  Milland  Betty  Field  al2/27/4l 

3  Mr.  Bug  Goes  to  Town  (FA)  F. Tech.  Cartoon  Feature  78  1)12/6/41 

My  Favorite  Blonde  (C-D)...Bob  Hope-Madeleine  Carroll  al2/6/4l 

Night  in  New  Orleans  (My) ...  Preston  Foster-Albert  Dekker  a  1 0/ 1 1/41 

(Former  title  "Morning  Alter  ') 

3  No  Hands  on  the  Clock  ( My)  F  .Chester  Morris-Jean  Parker  75  1)12/13/41 

Out  of  the  Frying  Pan  William  Holden-Susan  Hayward  a  1 2 /20/4I 

3  Pacific  Blackout  (D)F  Robert  Preston- Martha  O'Driscoll . . .  76  b 1 2/6/4 1 

(Reviewed  as  "Midnight  Angel") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  al/3/42 

Reap  the  Wild  Wind  (D)  Ray  Milland- John  Wayne  (Tech.)  a7/5/4l 

4  Remarkable  Andrew  (OF  William  Holden-Brian  Duulevy  80  b  1/ 1 7/42 

i  Sullivan's  Travels  (CD) A  Joel  McCrea- Veronica  Lake  91  b  12/6/4 1 

Sweater  Girl   (My)  Eddie  Bracken-June  Preisser  a8/9/4l 

Take  a  Letter  Darling  (C)  Rosalind  Russell-Fred  MacMurray....  al/24/42 

This  Gun  for  Hire  (D)  Veronica  Lake-Robert  Preston  al  1/29/41 

Tombstone   (W)   Richard  Dix-Frances  Gifford  al0/4/4l 

4  Torpedo  Boat  (A)  F  Richard  Arlen-Jean  Parker   69  b I / 17/42 

True  to  the  Army  (C)  Judy  Canova-Allan  Jones-Ann  Miller  a  12/20/4 1 

Wildcat   Richard  Arlen-Arline  Judge  


PRODUCERS  RELEASING  CO.  1940-41 


102 
101 

I  IG 
III 

I  15 
113 
1 12 
109 
108 
124 
120 
167 
ICS 
160 
165 
114 
155 

123 
1 25 
110 
156 


Billy  Ihe  Kid  in  Santa  Fe  (W).Bob  Steele-Marin  Fais-St.  John   66 

Billy  Ihe  Kid's  Fighting 

Pals   (W)F   Bob  Steele    62 

Blonde  Comet  (D)  Robert  Kent- Virginia  Vale   67 

Criminals  Within  (My) A  Erie  Linden-Ann  Doran   70 

Dangerous  Lady  (My)F  Neil  Hamilton- June  Storey   66 

Desperate  Cargo  (D)A  Ralph  Byrd-Carol  Hughes   69 

Double  Cross  (G)F  Kane  Richmond-Pauline  Moore   61 

Emergency  Landing  (Spy) F. .  .Carol   Hughes    79 

Federal  Fugitives  (Spy)F  Neil  Hamilton-Doris  Day   66 

Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor   67 

Jungle  Man  (D)F  Buster  Crabbe-Sheila   Darey   63 

Lone  Rider  Ambushed  (W)F..Geo.  Houston-AI  St.  John   67 

Lone  Rider  Fights  Back  (W).. George  Houston-AI  St.  John   64 

Lone  Rider  in  Frontier  Fury.. Geo.  Houston-AI  St.  John   62 

Lone  Rider  in  Ghost  Town(W)F. Geo.  Houston- Alaine  Brandos   64 

Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66 

Outlaws  of  the  Rio 

Grande  (W)F   Tim  McCoy    55 

Paper  Bullets  (D) A  Joan  Woodbury-Jack  LaRue   72 

Reil'lnr    Fellers    (D)F   Billy  Lee-'Alfalfa'  Switzer   65 

South  of  Panama  (Spy)F  Roger  Pryor- Virginia  Vale   68 

Texas  Marshal  (W)  Tim  McCoy-Kay  Leslie   62 


. .7/11/41  ...a7/l9/4l 


1941-42 


258  Billy  the  Kid's  Round-Up(W) .  Buster  Crabbe-AI  St.  John  58 

257  Billy  the  Kid,  Wauled  (W)F. Buster  Crabbe-AI  St.  John  64 

259  Billy  the  Kid  Trapped  (W) ..  .Buster  Crabbe-AI  St.  John  

207  Broadway  Big  Shot  (CD)A  Ralph   Byrd- Virginia  Vale  63 

2Uti  Duke  of  the  Navy  (D)  Ralph  Byrd-Veda  Ann  Borg   65 

202  Girls  Town  (D)  Edith   Fellows-June  Storey   

205  Hard   Guy   (G) A  Jack  La  Rue-Mary  Healy  68 

215  Law  of  the  Timber  (D)  Marjorie   Reynolds-Monte  Blue  63 

263  Lone  Rider  and  the  Bandit(W). George  Houston-AI  St.  John   55 

264  Lone  Rider  in  Cheyenne  (W).. George  Houston-AI  St.  John  

213  Miracle  Kid  (D)  Tom  Neal-Carol  Hughes- Vicki  Lester  69 

252  Raiders  of  the  West  (W)  Bill  (Radio)   Boyd-Art  Davis  

230  Swamp  Woman   Ann  Corio-Jack  La  Rue  68 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis  60 

914  Today  I  Hang  (D)  Walter  Wonlf  King-Mona  Barrie...  67 

210  Too  Many  Women  (C)  Neil  Hamilton-June  Lang  


.4/18/41  . 
.  12/26/41 
.6/27/41  . 
.9  I2'4I  . 
.7/4/41  .. 
.6/27/41  . 
.5/23/41  . 
.3/28/41  . 
.8/1/41  .. 
. 10/10/41 
.8/29/41  . 
.11/7/41  . 
.8/8/41  .. 
.5/16/41  . 
.10/31/41 

.3/7/41  .. 
.6/13/41  . 
.8/l5'4l  . 
.5/2/41  .. 
.6/13/41  . 


.12/12/41 
10/24/41 
2/20/42  . 
2/6/42  .. 
.1/23/42  , 
.2/27/42  , 
. 10/17/41 
.12/19/41 
.1/16/42  . 
3/13/42  . 
.11/14/41 
2/13/42  . 
.12/5/41  . 
.1/2/42  .. 
.1/30/42  . 
.3/6/42  .. 


.  .M/12/41 
.all/22/41 
,.b8/l6/4l 

bin  1 1  41 
. .blO/4/41 
,.b8/l6/4l 
..b7/l2/4l 
..b5/24/4l 
. .U9/I3/4I 
.bin  i 1/41 

.hi  1/1/41 
.bl2/27/4l 
..a7/26/4l 
, .b5/l7/4l 
. .b 10/4/4 1 


...b3/l/4l 
. .1)6/14/41 

.  .118/30/41 
. .04/26/41 
. .a5/l7/4l 


RKO-RADIO 


Current  1940-41 


185  Cyclone  on  Horseback  (W)  Tim  Holt-Marjorie  Reynolds  60. 

122  Devil  and  Miss  Jones  (D)F...Jean  Arthur-Chas.  Coburn  92. 

119  Foolliglit  Fever  (OF  Alan  Mowbray- Donald  McBride  67. 

166  Frank  Buck's  Jungle  Cavalcade. Frank  Buck   77. 

120  Girl,  A  Guy  and  A  Gob  (OF. Geo.  Murphy-Lucille  Ball   91. 

129  Hurry,  Charlie,  Hurry  (C)F...Leon   Errol-Mildred  Coles  65. 

175  Little  Foxes  (D)A  Bette  Davis-Herbert  Marshall  116. 

124  Melody  for  Three  (D)F  Jean  Hersholt-Fay  Wray  67. 

135  My  Life  Willi  Caroline  (C) . . .  Ronald  Colman-Anna  Lee  81. 

191  Reluctant  Dragon (C-Cartoon) F . Benchley  and  Cartoon  Characters. ..  73. 

125  Repent  at  Leisure  (C-D)F  Kent  Taylor-Wendy  Barrie  67. 

184  Robbers  of  the  Range  (W)F...Tim  Holt-Ray  Whitley   61. 

131  Saint's  Vacation   (My) A  Hugh  Sinclair-Sally  Gray  65. 

136  Scaltergood  Meets  B'way(D)F.Guy  Kibbee-Emma  Dunn  70. 

132  Scaltergood  Pulls  the 

Strings  (D)F   Guy  Kibbeo   65. 

186  Six  Gun  Gold  (W)  Tim  Holt -Jane  Clayton  

172  Slnry  of  the  Vatican  (Doc.) ...  March  of  Time  Feature   54. 

■33  Sunny  (MC)F   A.  Neagle-J.  Carrnll-R.  Bolger  98. 

128  They  Met  in  Argentina(MD)F.EIIison-0'Hara-Ebsen    77. 

134  They  Meet  Again  ( D)  F  Jean  Hersholl-Dorothy  Lovett   67. 

<V6  Tom,  Dick  and  Harry  (OA.    Ginger  Rogers-Geo.  Murphy  86. 


6/13/41 

4/1 1/41 

3/21/41 

6/27/41 

3/14/41 

7/25/41 

8/29/41 

3/28/41 

8/1/41  . 

6/20/41 

4/4/41  . 

4/18/41 

5/31/41 

8/22/41 

5/23/41 

8/8/41  . 

7/18/41 

5/30/41 

4/25/41 

6/20/41 

,7/4/41  . 


,bl2/27/4l 
..bll/l/41 
,  .al/24/42 

.bl/17/42 
. .al2/6/4l 
. .al/17/42 
.blO/25/41 
.bl2/27/4l 
. .al2/6/4l 
. .al/31/42 
.  .alO/4/41 

al2/!3/4l 
.a  10/ 1 1/41 
.all/22/41 
.al2/l3/4l 
. .al/31/42 


.a5/IO/4l 
,.b4/5/4l 
. .b4/5/4l 
.b7/l9/4l 
..b3/l/4l 
.b7/l2/4l 
.b8/l6/4l 
. .b3/8/4l 
.b7/l9/4l 
..b6/7/4l 
.b5/3l/4l 
. .b4/5/4l 
.1)6/21/41 
.b8/30/4l 

.b5/l7/4l 
.a7/l2/4l 
,b8/l6/4l 
.b5/24/4l 
.b4/26/4l 
..b7/5/4l 
.□7/19/41 


Current  1941-42 


RKO-RADIO 

Block 
No. 

I  All  That  Money  Can  Buy(D)A  Anne  Shirley- Walter  Huston  106. 

(Reviewed  as  "Here  is  a  Man") 

Ball  of  Fire  (OA  Barbara  Stanwyck-Gary  Cooper  III. 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60. 

I  Citizen  Kane  (D)A  Orson   Welles-Dorothy  Comingore . . .  120. 

3  Date  With  the  Falcon(MyC)F. George  Sanders- Wendy  Barrie   63. 

W-l  Dude  Cowboy  (W)F  Tim   Holt-Marjorie   Reynolds   59. 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)....  64. 

1  Father  Takes  a  Wife  (C)A  Adolphe  Menjou-Gloria  Swanson  79. 

3  Four  Jacks  ami  a  Jill  (CM)F.-Anne  Shirley-Ray  Bolger  68. 

2  Gay  Falcon  (My) A  George  Sanders- Wendy  Barrie  66. 

1  Lady  Scarface  (D)F  Dennis  0' Keefe- Frances  Neal   66. 

2  Look  Who's  Laughing  (OF. .  .Bergen  &   McCarthy   79. 

2  Mexican  Spitfire's  Baby  (OF . .  Leon  Errol-Lupe  Volez-Zasu  Pitts..  70. 

3  Obliging  Young  Lady  (OF... Joan  Carroll- Edmond  O'Brien   80. 

1  Parachute  Battalion  (D)F  Robert  Preston- Nancy  Kelly  75. 

3  Playmates  (CM)F   K.  Kyser-J.  Barrymore- Lupo  Velez. .  96. 

2  Suspicion    (D)A  Cary  Grant-Joan  Fontaine  99 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt   66 


Rel. 
Date 


See 
Issue  et 


10/17/41  ..b7/!9/4l 


1/9/42  .. 
10/10/41 
9/5/41  .. 
I/I';,  42  . 
12/12/41 
10/31/41 
10/3/41  . 
1/23/42  . 
10/24/41 
9/26/41  . 
11/21/41 
11/28/41 
1/30/42  . 
9/12/41  . 
12/26/41 
11/14/41 
1 1/7/4 1  . 
12/12/41 


.M2/6/4I 
..b9/6/4l 
.b4/ 12/41 
.1)1 1/8/41 
.  .b9/6/4l 
.blO/4/41 
.1)7/19/41 
.III  1/8/41 
.b9/20/4l 
.b7/26/4l 
.b9/20/4l 
..b9/6/4l 
.1)1  1/8/41 
.b7/l9/4l 
.1)11/8/41 
.1)9/20/41 
.09/20/41 
.1)10/25/41 


Coming  1941-42 


Bambi   Disney  Cartoon  Feature  

5  Bashful  Bachelor  (CD)  Lum  'n'  Abner  3/20/42 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe  67.. 2/13/42 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/10/42 

6  Falcon  Takes  Over  George  Sanders-Allen  Jenkins  6/5/42  . 

Fantasia  (FA)F   Technicolor  Cartoon    85.. 4/3/42  . 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  91. .2/20/42 

Journey  Into  Fear  Joseph  Cotten-Dolores  del  Rio  

W-2  Land  of  the  Open  Range  (W)F.Tim  Holt-Ray  Whitley   60.. 4/10/42 

5  Magnificent  Ambersons  J.   Cotten-Dolores  Costello-T.   Holt  3/27/42 

5  Mayor  of  44th  Street  (G)  George  Murphy-Anne  Shirley  5/8/42  . 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Lcon  Errol   73.. 3/13/42 

6  My  Favorite  Spy  Kay  Kyser-Ellen  Drew  6/19/42 

Powder  Town   Victor  McLaglen- Edmond  O'Brien  5/29/42 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60.. 2/27/42 

Seattergood  at  the  Races  Guy   Kibbee- Dorothy  Moore  

4  Sing  Your  Worries  Away(CM) .  Bert  Lalir-Buddy  Ebsen-Patsy  Kelly  71.. 3/6/42  . 

5  Syncopation  (DM)  Ailolnlio  Mcnjou-Jackie  Cooper  4/17/42 

W-2  Thundering  Hoofs  (W)F  Tim  Holt-Ray  Whilley   60.. 8/10/42 

6  Tuttles  of  Tahiti  (D)  Charles  Laughlon-Jon  Hall  5/15/42 

4  Valley  of  the  Sun  (D)  James  Craia  -  Lucille  Ball   80.. 2/6/42  . 


. . . In  Prod 

. .at/17/42 
..bl/10/42 
.bl2/l3/4l 
. .al2/6/4l 
.hi  1/16/40 
. .bl/10/42 


.1)12/13/41 
.a!2/27/4l 
. .al2/6/4l 
. .bl/10/42 
. . .In  Prod. 
.al2/20/4l 
. . .b9/6/4l 


REPUBLIC 


Current  1940-41 


16  AngelsWiiliBrokenWings(CD)  F.Binnie  Barnes-Gilbert  Roland  

45  Back  in  the  Saddle  (MW)F...Gene  Aiilry-Smiley  Biirnelle  

58  Bad  Mail  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes... 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linila  Hayes  

15  Country  Fair  (CM)F  Eddie  Foy,  Jr.-June  Clyde  

77  Desert  Bandit   (W)F  Don  Barry-Lynn  Merrick  

26  Doctors  Don't  Tell  (D)F  John  Beal-Floreuce  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Siiiiley  Biirnelte  

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers   

22  Gay  Vagabond.  The  (CD)F  Ruth   Donnelly- Roscoe  Kams  

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  

55  In  Old  Cheyenne  (W)F  Roy  Rogers-G.  "Gabby"  Hayes  

78  Kansas  Cyclone  (W)F  Don  Barry- Lynn  Merrick  

14  Lady  From  Louisiana  (PD)A..Ona  Munson-Johu  Wayne  

12  Mr.  District  Attorney  (CD)  F. .  Dennis  0'  Keefe-Peter  Loire  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

66  Pals  of  the  Pecos  (W)F  Three  Mesquiteers   

23  Poison  Pell   (D)A  Flora  Robson-Roh'l  Newton  

3  Puddin'   Head  (C)F  Judy  Canova-Francis  Lederer  

25  Rags  to  R i dies  (G)F  Alan  Baxter-Mary  Carlisle  

13  Rookies  on  Parade  (CM)F  Bob  Crosby- Ru Ih  Terry  

67  Saddlemalcs  (W)F   Three  Mesqnileers  

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gahhy"  Hayes. 

46  Singing  Hill,  The  (MW)F  Gene  Aiitry-Smiley  Bunictte  

2  Sis  Hopkins  (CM)F  Judy  Canova-Boh  Crosby  

47  Sunset  ill  Wyoming  (W)F....Gene  Aiitry-Smiley  Bunictte  

76  Two-Gun  Sheriff  (W)F  Don  "Red"  Barry-Lynn  Merrick  

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Buruette  


Current  1941-42 

171  Apache  Kid  (W)F  Don  "Red"  Barry-Lynn  Merrick  

174  Arizona  Terrors   (W)  Don  "Red"  Barry-Lynn  Merrick... 

164  Code  of  the  Outlaw  (W)  The  Three  Mesquiteers  

131  Cowboy  Serenade  (W)F...  Gene  Autry-Smiley  Buruette  

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromherg-Osa  Massen... 

162  Gauchos  of  Eldorado  (W)F...Tom  Tyler-Bob  Steele  

108  Hurricane  Smith   (D)F  Ray  Middletun-Jane  Wyalt  

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

101  Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne  

153  Man  From  Cheyenne  (W)F....Roy  Rogers-George  "Gahhy"  Hayes. 
110  Mercy  Island  (D)A  Ray  M iddleton-Gloria  Dickson  

173  Missouri   Outlaw   (W)F  Don  Red  Barry.  Lynn  Merrick  

107  Mountain  Moonlight  (C)F  Weaver  Bros.  &  Elviry  

112  Mr.  District  Attorney  in 

the  Carter  Case   James   Ellison-Virginia  Gilmore  

161  Outlaws  of  Cherokee  Trail (W)F  Three  Mesquiteers   

122  Pardon  My  Stripes  (OF  Bill  Henry -Sheila  Rvan  

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker  

121  Public  Enemies  (D)  Philip  Terry- Wendy  Barrie  

152  Red  River  Valley  (W)F  Roy   Rogers-Sally  Payne...  

109  Sailors  on  Leave  (C)A  William   Lundigan-Sliirley  Ross  

143  Sierra  Sue  <W)  Gene  Autry-Smiley  Buruette  

113  Tuxedo  Junction  (C)F  Weaver  Bros.  &  Elviry  

163  West  of  Cimarron  (W)  Three  Mesquiteers   


72. .5/27/41  . 
73.. 3/14/41  . 
61. .9/5/41  .. 
58.. 7/24/41  . 
74. .5/5/41  .. 
56.. 5/24/41  . 
65. .8/27/41  . 
78..  Ill  15/41 
56. .7/10/41  . 
66.. 5/12/41  . 
88.. 8'20/4l  . 
58. .3/28/41  . 
57.. 6/24/41  . 
83.. 4/22/41  . 
69.. 3/26/41  . 
58.. 6/20/41  . 
56.. 4/8/41  ., 
66. .6/30/41  . 
80.. 6/25/41  . 
57.. 7/31/41  , 
69.. 4/17/41  . 
56.. 5/26/41  . 
56.. 5/7/41  . 
75.. 4/26/41  . 
98.. 4/12/41  . 
65. .7/15/41  . 
56.. 4/10/41  . 
64.. 8/25/41  . 


56.. 9/12/41  . 
56.. 1/6/42  .. 
1/30/42  . 
1/22/42  . 
56.. 9/29/41  . 
70. . 11/10/41 
III '24/41 


. .bl/10/42 
.al 1/29/41 
.bl2/!3/4l 
.al2/l3/4l 
..bl/10/42 


.  .1)0/7/41 
..1)3/15/41 
...1)9/6/41 
...b8/2/4l 
.  .1)5/17/41 

.1)5/31/41 

.1)9/13/41 
.1)10  18/41 
.  .117/19/41 

.1)5/24/41 
.  .1)8/16/41 
.  .1)4/12/41 
..1)6/28/41 
...1)5/3/41 
...b4/5/4l 
.  .1)6/21/41 
..1)4/26/41 
...b7/5/4l 
..1)6/28/41 
...1)8/9/41 
...1)5/3/41 
..1)6/14/41 
..1)5/10/41 
..  .1)5/3/41 
..1)4/12/41 
...1)8/2/41 
.  .1)4/26/41 
..b8/30/4l 


66. 


56. 

69. .7/20/41 

56. 
87. 


It)  I7'4I 
/5/42  .. 
60.. 1/16/42  . 
72. . 10/  Mi  ll 
58  .  .  I  I  /25/4I 
68.. 7/12/41  . 

68. .12/18/41 
56.. 9/10/41  . 
62.. 1/26/42  . 
76.. 8/29/41  . 
66. . 10/30/41 
63. . 12/12/41 
71.. 9/30/41  . 
64. .11/12/41 
71.. 12/4/41  , 
55. . 12/15/41 


.  .1)9/27/4 1 
..bl/10/42 
.al2/27/4l 
. .bl/24/42 
..1)10/4/41 
hi  I  15-41 
.1)1  II '25/4  I 
..1)7/19/41 
.hill  III  'li 
.  ..bl/3/42 
..bl/17/42 
.hill  11/41 
.1)1 1  '22/41 
. .b7/l9/4l 

bl2/27/4l 
.  .1)9/20/41 
..bl/31/42 
...1)9/6/41 
. .hi  1/1/41 
.1)12/13/41 
.  .1)10/4/41 
.1)1 1  '15/41 
.  .1)12/6/41 
.1)12/20/41 


Coming  1941-42 

Alias  Jimmy  Valentine  Dennis  O'Keefe-Gloria  Dickson  

Dusk  on  the  Painted 

Desert  (W)   Gene  Autry-Smiley  Burnette  3/11/42 

Girl  From  Alaska  Ray  M iddleton-Jean  Parker  

Sleepytime  Gal   Judy  Canova-Ruth  Terry  3/5/42  . 

154  South  of  Santa  Fe  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes  2/17/42 

175  Stagecoach   Express   Don  "Red"  Barry-Lynn  Merrick  

114  Tragedy  at  Midnight  John  Howard-Margaret  Lindsay  3/6/42  . 

Yokel  Boy  (C)  Joan  Davis-Ed.  Foy,  Jr  3/13/42 


.al/31/42 


. .al/10/42 
. .al/10/42 


20TH  CENT.-FOX 

148  Accent  on  Love  (C)F  

143  Blood  and  Sand  (Tech.)  (D)A. 
112  Bride  Wore  Crutches  (COIF.. 

141  Cowboy  and  the  Blonde(CD)F. 

149  Dance  Hall  (OF  

136  Dead  Men  Tell  (My)  F  

144  For  Beauty's  Sake  (CD)  A  

140  Great  A  in  erica  ii  Broadcast  ( D  M )  F 

142  Great  Commandment  (D)F. 
139  Mail  Train  (D)F  

146  Man  Hunt  (Spy)F  

147  Moon  Over  Miami  (MC)F.. 

132  Murder  Among 

Friends  (MyC)F   

136  Ride  On  Vanuero  (W)F... 
134  Sleepers  West  (D)F  

137  That  Night  in  Rio  (M)  A. . 

133  Tobacco  Road  (D) A  

145  Very  Young  Lady  (CD)F.. 


Current  1940-41 

Geo.   Montgomery-Osa  Massen   Ot.  .7/11/41 

Tyrone  Power-Linda  Darnell  125. .5/30/41 

Lynne  Roherts-Ted  Norlh   59.. 6/13/41 

Mary  Beth  Hughes-G.  Montgomery..  68  . 5/16/41 

Cesar  Romero-Carole  Landis  73.. 7/18/41 

Sidney  Toler    61. .3/28/41 

Ned  Snarks-Marjorie  Rambeau   62.. 6/6/41  . 

Alice  Faye-John  Payne-Jack  Oakie..  90.. 5/9/41  , 

John  Beal-Albert  Dekker   80.. 5/23/41 

Alastair  Sim-Gordon  Harker   60.. 4/25/41 

Walter  Pidgeon-Joan  Rennett  100.. 6/20/41 

Don  Ameche-Betty  Grable  (Tech.)..  91.. 7/4/41  . 

John  Hubhard-Marjorie  Weaver   67.  .3/14/41 

Cesar  Romero-Marv  Rnth  Hnohes...  C4.  .4'I8'4I 

Lloyd  Nolan-Lynn  Bari   72  . 4/4/41  . 

Alice  Faye-Don  Ameche  (Tech.)   90  . 4/1 1/41 

Tierney-Granewin-Rambeau    84.. 3/7/41  . 

Jane  Withers-Nancv  Kellv   79.. 6/27/41 


.al2/20/4l 
.  al/31/42 


bfi/28/41 
.h5/24/4l 
.b7/27/40 
.1)4/26/41 
.1)6/28/41 
.1)3  '29/41 
..b7/5/4l 
.  .b5/3/4l 
.b4 '12/41 
..b7/5/4l 
.b6/|4/4l 
.b6/2l/4l 


,b2/22  Ml 
.1)3  '22  '41 
.b3 /22/4I 
..h3/l/4l 
.b2 /22/4I 
..(36/3/41 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


January  31,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  43 


20TH  CENT.-FOX 


Rel. 

Mins.  Date 


Current  1941-42 


Block 
No. 

2  Belle  Starr  (Tech.)  (D) A  Gene  Tierney-Randolph  Scott  87. 

8  Blue,  White  and  Perfect  (D).. Lloyd  Nolan-Mary  Beth  Hughes   75. 

5  Cadet  Girl    CD  A  Carole  Landis-Geo.   Montgomery  71. 

2  Charlie  Chan  in  Rio  (My)  F . .  .Sidney  Toler-Mary  Beth  Hughes....  62. 
I  Charley's  Aunt   (OF  Jack  Benny-Kay  Francis   81. 

5  Confirm  or  Deny  (D)A  Do-  Ameche-Joan  Bennett  73. 

I  Dresseo  to  Kill  <D)F  Lloyd  Nolan-Mary  Beth  Hughes  74. 

7  Gentleman  at   Heart  Carole  Landis-Cesar  Romero  67. 

3  Great  Guns  (OF  Laurel  and  Hardy-Sheila  Ryan  74. 

6  How  Green  Was  My  Valley(D)FMaureen  O'Hara- Waller  Pidgeon  118. 

4  I  Wake  Up  Screaming  ( My)  F  .Betty  Grable-  Victor  Mature   82. 

(Reviewed  as  "Hot  Spot") 
W-i  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts 

3  Man  at  Large  (Spy)F  Marjorie  Weaver-Richard  Derr. 

5  Marry  the  Boss' Daughter(CD)  F  .Brenda  Joyce-Bruce  Edwards... 

4  Moon  Over  Her  Shoulder(C)  A  .  Lynn  Ban-John  Sutton  

5  Perfect  Snob  (CD)F  Lynn   Bari-Cornel   Wilde   61 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell   60. 

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne   86. 

W-I  Riders  of  the  Purple  Sage(W)  F. George   Montgomery-Mary   Howard..  56. 

7  Right  to  the  Heart  Brenua  Joyce-Joseph  Allen,  Jr  72. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  '..  93. 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cubina  Wright.  Jr   73. 

I  Sun  Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle..  83. 

4  Swamp  Water  (D) A  Walter  Huston-Walter  Brennan   88. 

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)  80. 

3  We  Go  Fast   (OA  Alan  Curtis-Lynn  Bari   64. 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  77. 

3  Yank  in  the  R.A.F.  (War)  F . .  .Tyrone  Power-Betty  Grable   97. 


53 
69. 
60. 

68. 


9/12/41  . 
1/6/42  .. 

11  28  41 
9/5/41  .. 
8/1/41  .. 

12  12  41 
8/8/41  .. 
1/16/42  . 
10. 10,41 
12/26/41 
11/14/41 

9/26/41  . 
10/3/41  . 

.  1 1/28/41 
10  24/41 
12/19/41 
8/22/41  . 

.1/1/42  .. 
10/10/41 

.1/23/42  . 
11/21/41 

.  1 1  7  41 

.8/29/41  . 

.11   14  41 

.9/26/41  , 

.9/19/41  . 

.8/15/41  . 

.10/17/41 


See 
Issue  of 


.b8/23/4l 
bl2/20/4l 


UNIVERSAL 


.bl 


15  41 


Coming  1941-42 


8  Castle  in  the  Desert  (My)  Sidney  Toler-Arleen  Whelan   62.. 2  27/42 

Lone  Star  Ranger  (W)  John  Kimbrough-Sheila  Ryan  

Mad  Martindales  (O  Jane   Withers- Marjorie  Weaver  

Million   Dollar  Ghost  Lloyd  Nolan-Marjorie  Weaver  

Moontide-   J.  Gabin-I.  Lupino-C.  Rains  

My  Gal  Sal  (DM)  (Tech.)  Rita   Hayworth- Victor  Mature  

8  Night  Before  the  Divorce  (D).Lynn  Bari-Joseph  Allen.  Jr  3/6.42  . 

8  On  the  Sunny  Side  (D)  Roddy  McDowall-Jane  Darwell   70.  . 2  13  42 

Outlaw.  The   Waller  H uston-Thos.   Mitchell   . 

Remarkable  Mr.  Kipps  Michael   Redgrave-Diana  Wynyard  

Rings  on  Her  Fingers  Henry  Fonda-Gene  Tierney  

8  Roxie  Hart  (D)  Ginger  Rogers-Adolphe  Menjou   74.  .2  20/42 

Secret  Agent  of  Japan  Lynn  Bari-Preston  Foster  

8  Song  of  the  Islands  (D)  Jack  Oakie-Betty  Grable  (Tech.)  3/13/42 

7  Son  of  Fury  (D)  Tyrone  Power-Frances   Farmer   98..  1/30/42 

Sundown  Jim  J.  Kimbrough-A.  Whelan  

Tales  of  Manhattan   (D)  Henry  Fonda-Ginger  Rogers  

Ten  Gentlemen  from 

West  Point  J.  Payne-M.  O'Hara  

This  Above  All  Tyrone   Power-Joan  Fontaine  

To  the  Shores  of  Tripoli  M.  O'Hara-J.  Sutton  (Tech.)  

Whispering  Ghosts  Brenda  Joyce-Milton  Berle  

Who  Is  Hope  Schuyler?  Mary   Howard-Robt.  Lowery  

7  Young  America  (D)  Jane  Withers- William   Tracy   73.  .2  6  42  . 


,b8 '23/41 
. .b7/26/4l 

b  I  i  15  4  1 
. .b7/26/4l 
.  .b 1/10/42 
. .b9, 13/41 
. .bl 1/1/41 
.blO, 18/41 

, .b9/l3/4l 
..b9/l3/4l 
.bl 1/15/41 
. b I  0  13  41 
.bl 1/22/41 
. .b7/26/4l 
.bl2/20/4l 
. .b9/l3/4l 
. .bl/10/42 
.bl 1/22/41 
.  b I U  25  41 
. ..b8/2/4l 
.bill  25  41 
..b9/l3/4l 
..b9/ 13/41 
..b7/26/4l 
. .b9/!3/4l 


.  .al  1/8.  41 
..a9/ 13/41 
al  24  42 


. . .a  I  3  42 
.  a  I  3  1  42 
. .al  31  42 
.  a  12  6  41 
..In  Prod. 
.  .Not  Rev. 
. . .a  1  3  42 
all  26  4 i 


.all  29  41 
. .bl/10/42 


a  I  3  42 
.al2  20  41 


UNITED  ARTISTS 


Current 


All  American  Co-Ed  (CM  )  F  .  .  .Frances  Langford-Jolmny   Downs  48  .  in  31  41 

Broadway  Limited  (C-D)F  Victor  McLaglen-Dennis  O'Keefe...  73. .6/13/41  . 

Corsican  Brothers  (D)  Doug  Fairbanks.  Jr.-Akim  Tamiroff .  1 10. .  12/25/41 

Dudes  Are  Pretty  People  (C). Marjorie  Woodworth-J immy  Rogers  12/25/41 

Fiesta   (Tech.)    (CD)  Armida-Antonio  Moreno-Geo.  Givot.  45..  1 1  28  41 

Great  Dictator,  The  (C)F  Charles  Chaplin-P.  Goddard  126. .3/1/41  .. 

Hayfoot  (O   William  Tracy-James  Gleason  48..  12/12/41 

International  Lady  (Spy)  A . . . .  Ilona  Massey-George  Brent  100.. u  19  41 

Lydia  (D)F  Merle  Oberon-Alan   Marshall  104.  .9 '29/41  . 

Major  Barbara  (CD)A  Wendy  Hiller-Robert  Morley  112. .9  12/41  . 

Miss  Polly  (OF  ZaSu   Pitts-Slim   Summerville   45.  .11  14/41 

New  Wine   (MD)F  Ilona  Massey-Binnie  Barnes  84. .10/10/41 

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown....  43.  .10  17  41 

Pol  0'  Gold  (C-Mu)F  lames  Slewart-Pauletle  Goddard  95. .4/11/41  . 

Shanghai   Gesture  (D)  Gene  Tierney- Victor  Mature  104  1/15/42  . 

Sundown  (DiA   Gene  Tierney-Bruce  Cabot...:   92. .1(1  31  41 

Tanks  a  Million  (OF  Jas.   Gleason-Wm.  Tracy   50. .9/12/41  . 

That  Hamilton  Woman!  (PD)A. Vivien  Leigh-Laurence  Olivier  126.. 4/30  41  . 

That  Uncertain  Feeling(SC) A.Oberon-Donglas-Meredith    84. .4/20/41  . 

Three  Cockeyed  Sailors  (C)F.. Tommy  Trinder-Claude  Hulbert  76. .7/4/41  .. 

Topper  Returns   (C)F  Joan  Blomlell-Carole  Landis   89.. 3/21/41 

Twin  Beds  (C)  George  Brent-Joan  Bennett  1/16/42 


.bl/10/42 


. h in  i8  4i 

.  .b6/l4/4l 

b 12/20/4 1 
.al2/20/4l 
.bl2/20/4l 
.bin  19  40 
. . . bl/3/42 
.hill  18  41 
. .b8/23/4l 
.  ..b5/3/4l 
. .bl 1/1/41 
. ..b8/2/4l 
. .bfl  27  41 
.  ..b4/5/4l 
.b  12/27/41 
.bill  18/41 
...b8'9/4l 
. .b3-22 '41 
. .b3/ 15/41 
. .b7/!2/4l 
. .b3/l5/4l 
.al I  29.  41 


Coming 


About  Face  (C)  William  Tracy-Joe  Sawyer  

Brooklyn  Orchid  (OF  Marjorie  Woodworth-Wm.  Bendix...  50. 

Cubana    Marjorie  Woodworth-George  Givot  

Heliotrope   Harry   (D)  Brian  Donlevy-Miriam  Hopkins  

Jungle  Book  (Tech.)   (FA) . . .  .Sabu-Jer.  Cowan-Rosemary  DeCamp  

Ships  Willi  Wings  (War)  John  Clements-Leslie  Banks  

To  Be  Or  Not  To  Be  Carole  Lombard-Jack  Benny  


1/30/42 


. .al/31/42 
..bl/31/42 
. .In  Prod. 
. . a  12  6/41 
. .  .a8/2/4l 
. . .  Coming 
..al/10/42 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (C)F  Baby  Sandy- Kathryn  Adams   60.. 7/4/41  . 

5028  Black  Cat   ( My) A  Hugh   Herbert-Broderick  Crawford..  70.. 5/2/41  , 

5065  Bury  Me  Not  on  the  Lone 

Prairie  (W)   J.  M.  Brown-Fuzzy  Knight  3/21/41 

5039  Cracked  Nuts  (C)  Una  Merkel-Stuart  Erwin   65.. 8/1/41  . 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine   60.  .8  22  41  . 

5037  Double  Date  (OF  Peg.  Moran-Ed.  Lowe-Una  Merkel..  58.. 3  14/41  . 

5011  Flame  of  New  Orleans  (CD)  F .  D  ietrich  -  Roland  Young-Cabot    79.  .4/25/41  . 

5038  Hello  Sucker  (F) A  Hugh  Herbert-Peggy  Moran   60.. 7/1 1/41  . 

5029  Hit  the  Road  ( D) F  George-MacLane-Dead   End   Kids...  60. .6  27/41  . 

5000A  Hold  That  Ghost  (CM)  Abbott  &.  Costello- Evelyn  Ankers...  86.  .8  8  41  .. 

5033  Horror  Island  (My)F  Peggy  Moran-Dick   Foran   60. .3-28  41  . 

5000  In  the  Navy  (CM)F  Abbott  &.  Costello- Dick  Powell   86.. 5/30/41  . 

5043  Lady  From  Cheyenne  (CD) . .  .Loretta  Young-Rob't  Preston   87.  .4/11/41  . 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60. .6/20/41  . 

5012  Man  Made  Monster  (D)A  Frank  Albertson-Lon  Chaney,  Jr         62.  .3/28/41  . 

5016  Man  Who  Lost  Himself  (F)A. Brian  Aherne-Kay  Francis  71.. 3/21/41  . 

5055  Men  of  the  Timberland  (A)  F .  .Richard  Arlen-Andy  Devine   61.. 6/6/41  .. 

5041  Mr.  Dynamite  (D)A  Lloyd  Nolan-Irene  Hervey   67.. 3/7/41  .. 

5014  Model  Wife  (OA  Joan   Blondell-Dick  Powell   83..4'I8'4I  . 

5054  Mutiny  in  the  Arctic  ( A)  F  Richard  Arlen-Andy  Devine   61.  .4/18/41  . 

5055  Raiders  of  the  Desert  (A)  F ..  .Richard  Arlen-Andy  Devine   60.  .6/18/41  . 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56..7  I8'4I  . 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63.. 6/20/41  . 

5044  Tnis  Woman  Is  Mine  (PD)  A.  .Franchot  Tone-Walter  Brennan  92.. 8 '22/41  . 

50I2A  Tight  Shoes  (OF  Brod  Crawford-Ann  Gwynne   67..6/l3'4l  . 

5034  Too  Many  Blondes  (CM)A  Rudy  Vallee-Helen  Parrish   60.. 5/23/41  . 

Current  1941-42 

6007  Appointment  for  Love  (D)  Chas.  Boyer- Margaret  Sullavan   89  . 10/31/41 

6063  Arizona  Cyclone  (W)  Johnny  Mack  Brown   57. .11/14/41 

6013  Badlands  of  Dakota  (W)F  Crawford- Herbert- Devine    73  . 9  5  41  .. 

6035  Burma  Convoy  (A) A  Charles  Bickford- Evelyn  Ankers         59..  10/17/41 

6037  Don't  Get  Personal  (C)  H.    Herbert-A.    Gwynne   60..  1/2/42  .. 

6028  Flying  Cadets  (D)F  Win.  Gargan-Ed.  Lowe-Peggy  Moran  60  . 10  24  41 

6045  Girl  Must  Live  (OA  Margaret  Lockwood    69  . 9  19  41  . 

6046  Hellzapoppin   Olsen  and  Johnson-Martha  Rave....  84..  12/26/41 

«"05  It  Started  With  Eve  ( C  D)  F . . .  Deanna  Durbin-Charles  Laughton...  90.. 9  26  '4 1  . 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat   Pendleton   62. .1/9/42  .. 

«n=ii  Kid  From  Kansas  <A>F  Dick   Foran-Leo  Carrillo   60.. 9/19/41  . 

6001  Keep  'Em  Flvino  (OF  Abbott  4.  Costello-Carol  Bruce          80. .11/28/41 


. ,b6/28/4l 
. .b4/26/4l 

.al2/|4/40 
..b7/26/4l 
. . .b3/8/4l 
. .b3/l5/4l 
. .b4 '26/41 
...b7/5/4l 
..b6/28/4l 
...b8/2/4l 
.. .b4/5/4l 
. .b5/3l/4l 
.. .b4/5/4l 
. . b7/ 19/41 
..b3/22/4l 
. .b3/29/4l 
. .b5/3l/4l 
. .b3  '15/41 
. .b4/l9/4l 
. . .b5/3/4l 
. .b7/ 12/41 
. ,b8 '16/41 
. .bfi  28  41 
..b8  23  '4  I 
.  .b6  14  '4  I 
. .a5/24/4l 


. b 1 0  25  41 
. ,a7/l2/4l 
, .b8  30  '41 
. .blO/4/41 
. . .bl/3/42 
.bin  18/41 
.bin  'i  i  '41 
.bl2/20/4l 
.  .blO  '4  '41 
. -bl/17/42 
. .b9/20/4l 
,bl 1/22/41 


Current  1941-42  (Cont./  „,„. 

M  ins 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61.. 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  58.. 

6029  Melody  Lane   (CM)F  Baby  Sandy-The  Merry  Macs  60.. 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   62.. 

6025  Moonlight  in  Hawaii  (CM )  F .  .Johnny  Downs-Jane  Frazee  60.. 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.  Fields-Gloria  Jean  

6014  Paris  Calling   (D)A  Elisabeth  Bergner- Randolph  Scott. 

North  to  the  Klondike  CA)F...Brod  Crawford-Lon  Chaney,  Jr  

6044  Quiet  Wedding   Margaret  Lockwood   63 

6038  Sealed  Lips  (D)  F  Wm.  Gargan-June  Clyde-John  Litel.  62 

6030  Sing  Another  Chorus  (MC)F. .Johnny  Downs-Jane  Frazee   64 

6020  South  of  Tahiti  (D)F  Brian  Donlevy-Maria  Montez   75 

6033  Swing  It.  Soldier  (M)  Frances  Langlord- Ken  Murray   66 

Treat  'Em  Rough  (D)F  Peggy  Moran-EUdie  Albert   61 

6004  Unfinished  Business  (CD)  A . . .  Irene  Dunne-Robt.  Montgomery   94 

6015  Wolf  Man   (H)A  C.  Rains-D.  Foran-L.  Chaney.  Jr...  70 


71. 
93. 
58. 


Kel. 
Date 

9/5/41  .. 
1121  41 
12/19/41 
10/3/41  . 
11/21/41 

1010/41 
1/16/42  . 
I  23  42 
11/21/41 
12/5/41 
9/19/41 
10/17/41 
1 1/7/4 1 
I ,'30/42 
9  12  41 
12/12/41 


Coming  1941-42 


Almost  Married   (C)  Jane  Frazee-Robert  Paige  

(Former  title  "Temporary  Bride") 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey   64  . 2  6  42  . 

Butch  Minds  the  Baby  Brod  Crawford-Virginia  Bruce  

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

Eagle  Squadron   Diana  Barrymore- Robert  Stack  

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day         57.  .4/17/42 

(Former  title  "Vigilantes") 

'Frisco  Lil   (D)  Irene  Hervey-Kent  Taylor  3/13/42 

Ghost  of  Frankenstein  Sir  C.  Haruwicke-L.  Chaney,  Jr  3/6/42  . 

Juke  Box  Jenny  (C)  Harriet  Hilliard-Ken  Murray   61.. 5/1/42  . 

(Former  title  "Fifty  Million  Nickels") 

Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd   60.. 2/27/42 

Mississippi    Gambler   (D)  Kent  Tavlor-Frances  Langford  

Mystery  of  Marie  Roget  Patric   Knowles-Maria  Montez  

Ride  'Em  Cowboy  (C)  Abbott  &.  Costello-Dick  Foran  2,20/42 

Road  Agent  (D)A  Leo  Carillo-Andy  Devine-D.  Foran.  60.. 2/6/42  . 

Saboteur  (Spy)   Robert  Cummings-Priscilla  Lane  3/20/42 

Sheltered  Lady   Irene   Dunne-Patric  Knowles  

Spoilers   Marlene  Dietrich-Randolph  Scott  

6064  Slage  Coach  Buckaroo  (W)  J.  Mack  Brown-Fuzzy  Knight   59.. 2/13/42 

(Former  title  "Ghost  Town  Buckaroo") 

Strange  Case  of  Dr.  Rx  Lionel  Atwill-Patric  Knowles  

(Former  title  "Dr.  Rx") 

There's  One  Born  Every 

Minute  (O   Hugh  Herbert-Tom  Brown  3/27/42 

(Former  title  "Man  Or  Mouse") 

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  

What's  Cookin'  Soldier  Andrews  Sisters-Gloria  Jean  2/20/42 

You're  Telling  Me  Hugh  Herbert-Robert  Paige  


See 
Issue  of 

. .b9/20/4l 
.Inn  1 1  41 
.b 12/ 13/4 1 
. . blO/4/4 I 

. b I u.  11/41 

.blO'll/41 
. -bl2  6/41 
bl  24  42 
. . .bl/3/42 
. . b 12/6/4 1 
. -b9/ 13/41 
.b 10/25/41 
..bll/l/41 
. .bl/17/42 
. .b8/30/4i 
b 12  13  4  1 


.aI2/!3/4l 
. .bl/17/42 
.'.'a  1/10/42 

'.  '.aiaj  i3,  4i 


.a 1 1  , 29/41 
. .al/10/42 
.al 0/25/4 1 

. .bl/10/42 
. .al2/H/4l 
..al/10/42 
. . .a8  2/41 
. ,hl2/6/4l 
. .al/24/42 


. .a9/ 13/41 
.alO/25/41 

. .alO/4/41 
..al/10/42 
. .In  Prod. 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours  (SOF..  .Merle  Oberon- Dennis   Morgan  88.  .5/10/41  . 

557  Bad  Men  of  Missouri  ( D)  A ...  Dennis  Morgan-Wayne  Morris   74. .7/26/41  . 

507  Bride  Came  C.O.D.  (OA  Bette   Davis-James  Cagney   91.. 7/12/41  . 

518  Bullets  for  O'Hara  ( D ) A  Joan  Perry-Roger  Pryor   50.. 7/19/41  . 

533  Dive  Bomber  (Tech.)   (D)F.-.Errol  Flynn-Fred  MacMurray  132. .8/30/41  . 

509  Footsteps  in  Ihe  Dark(MyC) A . Errol  Flynn-Brenda  Marshall   96.. 3/8/41  .. 

504  Great  Lie  (D)F  Bette  Davis-Geo.  Brent  107. .4/12/41  . 

524  Here  Comes  Happiness  ( D)  F  . .  M  i  I  tired  Coles- Richard  Ainley  57. .3/15/41  . 

565  Highway  West  (G)A  Brenda  Marshall-Olympe  Bradna         63.. 8/23/41  . 

517  Kisses  for  Breakfast  (F)A  Dennis   Morgan-Jane  Wyatt  82.. 7/5/41  .. 

568  Knockout  (D)   Arthur  Kennedy-Olympe  Bradna         73.. 3/29/41  . 

505  Manpower  (D)A   Marlene   Dietrich-George   Raft  105. .8/9/41  .. 

500  Meet  John  Doe  (D)F  Gary  Cooper-Barbara  Stanwyck  123. .4/28/41  . 

508  Million  Dollar  Baby  (CD)  F . .  .Priscilla  Lane-Ronald  Reagan  102.  .5/31/41  . 

523  Nurse's  Secret   (My)  F  Lee  Patrick-Regis  Toomey   65.  .5/24/41  . 

555  Out  of  the  Fog  (D) A  Ida  Lupino-John  Garfield  85.. 6/14/41  . 

524  Passage  From  Hongkong  (My)  F  .  Keith  Douglas-Luciie  Fairbanks....  61.  .6/21/41  . 

501  Sea  Wolf  (D)A  Robinson-Garfield-Lupino   100.. 3/22/41  . 

573  Shadows  on  the  Stairs  (My)F. Maris  Wrixon-Wm.   Lundigan   63. .3/1/41  .. 

564  Shining  Victory  (D) A  G.  Fitzgerald-Jas.  Stephenson   83. .6/7/41  .. 

522  Shot  in  the  Dark  ( My) F  Ricardo  Cortez-Wm.  Lundigan   57.. 4/5/41  .. 

563  Singapore  Woman   (D)A  Brenda  Marshall- David  Bruce   64  . 5/17/41  . 

567  Strange  Alibi   (G)F  Arthur  Kennedy-Joan  Perry   63. .4/19/41  . 

516  Thieves  Fall  Out  (OA  Eddie  Albert-Joan  Leslie   72.. 5/3/41  .. 

574  Three  Sons  O'Guns  (CD) A  Wayne  Morris-Arthur  Kennedy  65.. 8/2/41  .. 

550  Underground  (D)   Jeffrey  Lynn-Karen  Verne   95. .6/28/41  . 

560  Wagons  Roll  at  Night  (D)  Humphrey  Bogart-Sylvia  Sidney         84.. 4/26/41  . 

Current  1941-42 

116  All  Through  the  Night  (D)  F ..  Humphrey  Bogart-Judith  Anderson ..  107. .  1/10/42  . 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf   88. .11/15/41 

111  Body  Disappears  (OF  Jeffrey  Lynn-Jane  Wyman   71..  12/6/41  . 

106  International  Squadron  (D)F.  .James  Stephenson- Ronald  Reagan...  87. .10/11/41 
105  Law  of  the  Tropics  (D)F  Constance  Bennett- Jeffrey  Lynn  76. .10/4/41  . 

107  Maltese  Falcon  ( My) A  Mary  Astor-Humphrey  Bogart  100. .10  18  41 

117  Man  Who  Came  to  Dinner(C)  Bette  Davis-Monte  Wooll«y  1 12..  1/24/42  . 

103  Navy   Blues   (OF  A.  Sheridan-J.  Oakie-M.  Raye  108.. 9/13/41  . 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason   63.. 9/27/41  . 

108  One  Foot  in  Heaven  (B)F  Frederic  March-Martha  Scott  108.  II  '1/41  . 

101  Sergeant  York  (BD) A  Gary  Cooper-Joan  Leslie  134.. 9/27/41  , 

102  Smiling  Ghost  (HC)A  Wayne  Morris-Brenda  Marshall  71. .9/6/41  .. 

112  Steel  Against  the  Sky  (D)  F ...  Richard  Whorf-Lloyd  Nolan   68.  .12/13/41 

109  Target  For  Tonight  ( DocD)  F  ..  Royal  Air  Force  48.  .11/8/41  . 

114  They  Died  With  Their 

Boots  On  (B)  F  Errol  Flynn-Olivia  de  Havilland  140.  .1/1/42  .. 

118  Wild  Bill  Hickok  Rides  ( A) .. Constance  Bennett-Bruce  Cabot          83.  .1/31/42  , 

113  You're  in  the  Army  Now  (OF. Jimmy  Durante-Phil  Silvers   79. .12/25/41 


Coming  1941-42 


2/21/42 
2/14/42 


Always  in  My  Heart  (D)  Kay  Francis-Walter  Huston  

Arsenic  and  Old  Lace  Cary   Grant-Priscilla  Lane  

122  Captain  of  the  Clouds  (D)F...J.  Cagney- Dennis  Morgan  (Tech.). .113 
121  Dangerously  They  Live  (Spy)  John  Garfield-Raymond  Massey   78 

Desperate  Journey   Errol   Flynn-Ronald  Reagan  

Escape  from  Crime  H.  Bogart-lrene  Manning  

Gay  Sisters   Barbara  Stanwyck-George  Brent  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  

Juke   Girl    (D)  Ann  Sheridan-Ronald  Reagan  

Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127  

Larceny.   Inc.   (G)  Edward  G.  Robinson-Jane  Wyman  

Male  Animal  Olivia  de  Havilland-Henry  Fonda  

Prime  Minister  (B)F  John   Gielgud- Diana  Wynyard  94  

Shadow  of  Their  Wings  Ann  Sheridan- Ronald  Reagan  

119  Sons  of  the  Sea  Michael  Redgrave- Valerie  Hobson...  91. .2/7/42 

Yankee  Doodle  Dandy  James  Cagney-Joan  Leslie  


. .b5/IO/4l 
. .b7/l9/4l 
. .b6/28/4l 
. .b7/l9/4l 
..b8'!6/4l 
...b3/l/4l 
. . .b4'5/4l 
...D3/8/4I 
. .b7/26/4l 
.. .b7/5/4l 
. .b3/29/4l 
. .b7/l2/4l 
. .b3/l5/4l 
. .b5/24/4l 
. .b5/IO/4l 
.  -b6/ 14/41 
...b6/7/4l 
. .b3/29/4l 
..b5/l7/4l 
. .b5/24/4l 
. ,b3/29/4l 
. . b  5  10  4  1 
. . b4/ 12/41 
. .b4/l9/4l 
. .  b7/ 19/41 
.  .b6/l4/4l 
.  .b4/26/4l 


. .b!2/6/4l 
. .bl 1/1/41 
..bl2/6/4l 
..b8/l6/4l 
. ..b9/6/4l 
. .blO'4/41 
bl2/27/4l 
. .b8/l6/4l 

...1)9/6/41 
.  .1)10  4  '41 
. .b7/l2/4l 
. .bB/16/41 
. .b 12/6/4 1 
.blO/18/41 

.bl I '22/41 
.bl2/27/4l 
.  .bl2/6/4l 


.all/29/41 

...al/3/42 

bl  24  42 
.b 12/27/41 


.al 1/29/41 
..all /8/4I 
.bl2/27/4l 
. .al/24/42 
. .alO/4/41 
. . b9 ' 13/41 


.bl2/27/4l 
. .  In  Prod. 


MISCELLANEOUS 

Eternal  Gift  (Rel.)  Catholic  Mass   IOO..Lamont    ...Not  Rev 

40.000  Horsemen  (War)A  Grant  Taylor-Betty  Bryant   85. .Goodwill  ...D8/2/4I 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye   75..Hoffberg    .bli   15  4 

King  of  the  White 

Elenhants  (PD)F   Siamese  cast    66. . Pridl   b4/5/4l 

Mystery  of  Room  13  (My)F. . .  Gibb  McLaughlin-Sara  Seegar  68. .Alliance  ..b8/30/4l 

No  Greater  Sin  (D)A  Leon  Ames-Luana  Walters   85. .  University  . b6/2f  /4I 

Key.  Letters  and  combinations  of  them  symbolize  type  oj  picture- 
(A)  Action:  (B)  Biographical ;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary: (F)  Farce;  (Fa)  Fantasy;  (G)  Gnngstrr:  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Dale  of  Issue  Indicates  Advance  Dope; — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  44 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


COLUMBIA  1940-41 


Comment  Running 
Time 

ALL  STAR  COMEDIES  (18) 

2432  Black  Eyes  and  Blues  Fair    l6'/2 

2425  Blondes  and  Blunders  Silly    16 

2424  Bundle  of   Bliss   17 

2423  Cold  Turkey    18 

243fi  French   Fried   Patootie   18 

2428  Fresh  As  a  Freshman  Fair    16 

2431  Glove   Affair    l6'/i 

2426  His  Ex  Marks  the  Spot.. Funny    18 

2438  Host  to  a  Ghost  Fair    17 

2437  Love  at  First  Fright   18 

2421  Pleased  to  Mitt  You   18 

2434  Ready,  Willing  But 

Unable    l6'/a 

2433  Ring  and  the  Belle  Fair    17 

2429  So  Ycici  Won't  Squawk   16 

2422  Spook  Speaks   Fairly   Amusing  18 

2427  Watchman  Takes  a  Wife. Fairly   Amusing  16 

2435  Yankee  Doodle  Andy   16 

2430  Yumpin'  Yiminy    16 

CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10 

2975  Feathers   Very  Good    9 

2979  Fighter  Pilot   Timely    II 

2972  Floating   Elephants   Timely  and  Good  8 

2971  Hobby  Lobby   Excellent    12 

2976  Movie  Magio   Fascinating    ...  9 

2!I73  Nile  Work,  If  You  Can 

Do  It   Fair   

2977  This  Is  England  Timely   

2974  Unusual  Crafts   Interesting 


Reviewed 
Issue  Of 


.  4/19/41 
.11/30/40 
.Not  Rev. 
.10/12/40 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  I/II/4I 
.  8/  9/41 
.  Not  Rev. 
.Not  Rev. 

.Not  Rev. 
.  5/24/41 
.Not  Rev. 
.10/12/40 
.  1/25/41 
.Not  Rev. 
.Not  Rev. 


5/24/41 
3/  1/41 
6/28/41 
10/12/40 
9/21/40 
3/29/41 


2507  Carpenters   

2510  Cuckoo  I.  Q  Fair 

2505  Helping  Paw   Amu; 

25IIII  Land   of  Fun  

2503  Mad  Hatter   

2502  Mr.  Elephant  Goes  to  Town.. 

2501  Tangled  Television   Good 

2509  Tom  Thumb's  Brother  Cute 

2500 
2504 


Wise  Owl   Fairly  Good  .. 

COLUMBIA  TOURS  (10) 

2556  Beautiful   British  Columbia  

2560  Beautiful  Ontario   

2557  From  Singapore  to 

Hongkong   Timely   

2551  Historic  Virginia   

2554  Islands  nf  the  West 

Indies   Satisfactory 

2553  Old  ami  New  Arizona  

255!)  San  Francisco — 

Metropolis  of  the  West. Average   

2552  Savoy  hi  the  Alps  Poor  Timing  . 

2555  Sojourn  in  Havana  Interesting  ... 

25511  Western  Wonderland   Excellent   

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair   

2054  (iay  Tunes   

21i5t  Jolly  Tunes   

2653  Melodies  That  Linger  

2657  Peppy  Songs   

21158  "Perfldia"  Baker   

2652  Popular  Love  Songs  Depends   

2(i5(i  Songs  Willi  Harmony  

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute   

2751  Farmer  Tom  Thumb  Good   

2756  Kilty  Gets  the  Bird  Good   

2755  It  Happened  to  Crusoe  

2752  Mouse  Meets  Lion  Poor   

2753  Paunch  and  Judy  Average   

2758  Playing  the  Pied  Piper.. Poor   

2754  Streamlined  Donkey   Cute   

HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade  

211115  So  You  Think  You  Know 

Music   Good   

2601  Take  It  Or  Leave  It  (I)..  Funny   

26112  lake  II  or  Leave  It  (2)  .Entertaining 

2603  Take  It  Or  Leavo  It  (3)  

2606  Taka  It  Or  Leave  It  (4).. Very  Good  ... 

NEW   YORK   PARADE  (6) 

2952  Abroad  at  Home  Interesting  ... 

2951  Magic  City   Well  Done  ... 

PHANTASIES  CARTOONS  (8) 

2707  Crystal  Gazer   

2702  Happy  Holidays   

2703  Little  Theatre   

2708  Merry  Mouse  Cafe  Poor   

2701  Schoolboy  Dreams   Cute   

2704  There's  Music  in  Your  Hair  

2706  WallOower   

SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken  Murray)   

2852  No.  2  (Don  Wilson)   Very  Geod   

2853  No.  3  (Ken  Murray)   One  of  the  Best 

2854  No.  4  ( Ken  Murray)   

2855  No.  5  (Bob  Hope)   Excellent   

2856  No.  6  (Larry  Simms)   Good   

2857  No.  7  (Ken  Murray)   

2858  No.  8  (Jerry  Colonna)   

2859  No.  9  (Jack  Benny)  Fair   

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical   

2404  Boobs  in  Arms  

2403  Cookoo  Cavaliers   Silly   

2406  Dutiful  But  Dumb  

2401  From  Nurse  to  Worse  A  Dud   

2408  I'll  Never  Hell  Again. .  .Satiric  Slapstick 

2402  No  Census.   No  Feeling  

2405  So  Long  Mr.  Chumps  Slapstick   

WASHINGTON  PARADE  (6) 

i90l  The  Mint   

2904  The  Spirit  of  1941  Fair   

2902  U.  S.  Military  Academy  

2903  U.  S  Naval  Academy  Splendid   


10  . 

.11/23/40 

10 

.  4/  5/41 

9  . 

.  1/25/41 

.) 

7 

11.1  DaII 

.  Not  naV. 

7  . 

.  8/  9/41 

7 

.  2/  1/41 

7 

.  Not  Rev. 

7 

.  Not  Rev. 

8 

.  Not  Rev. 

7'/j. 

. 10/12/40 

7  . 

.  6/28/41 

7  . 

.Not  Rev. 

7 

.  1 1/30/40 

in 

Mnt  Dun 
.  ri  01  It  WV. 

in 

10 

hint  Rnu 

.  iMOl  nev. 

10 

.  3/15/41 

1 1 

.  Not  Rev. 

10 

.  1  1 /Z3/40 

10  . 

.Not  Rev. 

10  . 

.  4/19/41 

II  . 

.11/23/40 

9  . 

.11/30/40 

10  . 

.  3/29/41 

10 

.  3/15/41 

10 

.Not  Rev. 

9  . 

.Not  Rev. 

10  . 

.Not  Rev. 

10  . 

.Not  Rev. 

10  . 

.Not  Rev. 

9  . 

.11/23/40 

10 

.Not  Rev. 

6  . 

.  8/  9/41 

6  . 

.  6/28/41 

7  . 

.  6/28/41 

6  . 

.Not  Rev. 

6  . 

.11/23/40 

6  . 

.  1/25/41 

6  . 

.  8/30/41 

6  . 

.  3/22/41 

9'/2. 

.Not  Rev. 

10  . 

.  4/19/41 

H'/a. 

.11/30/40 

1 1 

.  2/  1/41 

II  . 

.  Not  Rev. 

II  . 

.  5/31/41 

10 

.  4/26/41 

10  . 

.  1/25/41 

6 

.Not  Rev. 

6 

.Not  Rev. 

6 

.Not  Rev. 

6 

.  9/13/41 

7 

.10/12/40 

7 

.Not  Rev. 

6 

.Not  Rev. 

10  . 

.11/30/40 

10 

.11/23/40 

9 

.Not  Rev. 

10 

.Not  Rev. 

10 

.  2/  1/41 

10 

.  3/22/41 

10 

.Not  Rev. 

10 

.  Not  Rev. 

10 

.  8/30/41 

16 

.  5/24/41 

18 

.Not  Rev. 

17 

.  1 1 /30/40 

16'/* 

.Not  Rev. 

17 

.  8/31/40 

18 

.  6/28/41 

18 

.Not  Rev. 

20 

.  3/22/41 

10 

.  Not  Rev. 

10 

.  4/26/41 

10 

.Not  Rev. 

COLUMBIA  1940-41  (Cont.) 

Comment  Running 
Time 

WORLD  OF  SPORTS  (12) 

2803  Ali  the  Giant  Killer  Very  Geod    9 

2808  Aquaplay   Very  Good    9 

2807  Diving  Thrills   Very  Good    9 

2802  Hunting  Wild  Deer  Fair    9 

2804  Ice  Capers   Very  Good    10 

2806  Jungle  Archer   Very  Good    II 

2801  Master  of  Cue  Billiard   Fans..  10 

2805  Splits,  Spares  and  Strikes.  For  Bowlers....  10 


1941-42 


MGM  1940-41  (Cont) 


Reviewed 
Issue  01 


1/25/41 
6/28/41 
5/31/41 

11/30/40 
3/  8/41 
4/26/41 

10/12/40 
3/  8/41 


ALL-STAR  COMEDIES  (18) 

3424  Btitzkiss    15 

3423  General  Nuisance    18 

3422  Half  Shot  at  Sunrise  Slapstick    16  , 

3420  Lovable   Trouble    18  . 

3421  Love  in  Gloom  Good    21  . 

3429  Sappy   Birthday    18  . 

3426  She's  Oil  Mine  Slapstick    18  . 

3427  Sweet  Spirits  of  Nighter.Poor    18 

3428  Three   Blonde   Mice   18 

CINESCOPES  (8) 

3971  Exploring  Space  Interesting    9 

3972  From  Nuts  to  Soup  Poor    9  . 

3975  Strange  Facts   Interesting    9 

3974  Women   in   Photography.  For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR  RHAPSODIES  (16)  Tech. 

3504  A   Hollywood  Detour  

3502  Fox  and  the  Grapes  Very  Good    7 

3503  Red  Ridipg  Hood  Rides 

Again   Clever    7 

3505  Wacky  Wigwams   

3501  Who's  Zoo  in  Hollywood   7  , 

COMMUNITY  SING  (10) 

3653  College  Songs    lO'/i 

3652  Current  Hits   As  Usual    9  . 

3656  Good   Fellowship   Songs   10 

3655  Hits  of  the  Day   9  , 

3651  Patriotic    Songs  Patriotic    9 

3654  Popular   Soogs    10 

FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery   7 

3752  The  Tapgled  Angler  

3753  Under  the  Shedding  Chestnut  Tree  

GLOVE  SLINGERS  (4) 

3411  Glove  Birds    l7'/2 

3410  Kink  of  the  Campus   18 

3409  Mitt  Me  Tonight  Fair    16  . 

INTERNATIONAL  FORUM  (6) 

3451  Dorothy  Thompson   Timely    18 

16 


3452  Will  England  Be 

Invaded?   Very  Good 

3453  Will  Democracy  Survive?. Timely  ... 


PANORAMICS  (12) 

3901  City  Within  a  City  Commercial    10 

3902  Gallup  Poll   Interesting    10 

3903  New  York's  Finest  Very  Good    10 

3904  Spare  Time  in  the  Army   10  , 

PHANTASIES  CARTOONS  (8) 

3701  Crystal  Gazer   Poor    7 

3702  Dog    Meets  Dog  

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.  I  Excellent    10'A 

3603  Kitchen  Quiz  No.  2  Very  Good    10 

3604  Kitchen  Quiz  No.  3   10  . 

3601  So  You  Think  You  Know 

Music   Good    10 

SCREEN  SNAPSHOTS  (10) 

3851  No.  I  (Ken  Murray)   Good    10 

3852  No.  2  (Ken   Murray)    10 

3853  No.  3  (John    Hubbard) . .  .Very  Good    10 

3854  No.  4  (Billy  Gilbert)  Good    10 

3855  No.  5  (New  Talent)  

3856  No.  6  (Alan  Mowbray)   10 

STOOGE  COMEDIES  (8) 
An  Ache  In  Every  Stake.  .Slapstick    18 

Cactus  Makes  Perfect  

|p  the  Sweet  Pie  and  Pie.  Silly   

Loco  Boys  Make  Good  

Some  More  of  Samoa  Silly   

THIS  CHANGING  WORLD  (6) 

3981  Broken  Treaties   Disappointing  . 

3982  How  War  Came  Informative  ... 

TOURS  (8) 

3553  Alaska  Tour   Fair   

3552  Buanoi  Aires  Today  Good   

3554  Great  American  Divide  

3551  Journey  in  Tunisia  Dated   

WORLD  OF  SPORT  (12) 

3806  College  Champions 

3803  Jungle  Fishing  . . 

3804  Polo  Champions 

3805  Rack  'Em  Up  

3802  Show  Dogs  

3801  Tee  Up  (Patty  Bel 


3401 

3405 
3402 
3404 
3403 


.  Not  Rev. 
.  Not  Rev. 
.10/  4/41 
.Not  Rev. 
.  8/  9/41 
.Not  Rev. 
.12/13/41 
.  1/24/42 
.Not  Rev. 


.  8/30/41 
.10/  4/41 
.12/13/41 
. I  1/22/41 
.11/  1/41 


.Not  Rev. 
.12/  6/41 

.  1/17/42 
.Not  Rev. 
.Not  Rev. 


.Not  Rev. 
.10/  4/41 
.Not  Rev. 
.Not  Rev. 

.  8/30/41 
.Not  Rev. 


.  Not  Rev. 

.Not  Rev. 
.Not  Rev. 


.Not  Rev. 
Not  Rev. 

I  1/22/41 


3/  1/41 


8/  9/41 

. 10/18/41 


.  9/13/41 
.11/  1/41 
.  1/17/42 
Not  Rev. 


.11/15/41 
.Not  Rev. 


.  9/13/41 
. 12/13/41 
.  Not  Rev. 

.  8/30/41 


.10/  4/41 
.Not  Rev. 

.11/22/41 
.12/13/41 
.Not  Rev. 
.Not  Rev. 


.  9/13/41 
Not  Rev. 
.11/  1/41 
.Not  Rev. 
.  1/17/42 

.  9/13/41 
.12/13/41 


.11/22/41 
.10/  4/41 
.Not  Rev. 
.  8/30/41 


. .  Not  Rev. 

.Excellent  ... 

10 

..11/15/41 

..12/  6/41 

10 

..  1/17/42 

,  10 

. .  9/20/41 

.For  Golfers  . 

.  10 

. .  8/30/41 

MGM  1940-41 


Comment  Running 
Time 

W-245  Little  Mole   Very  Good   9 

W-241  Lonesome  Stranger  Excellent    9 

W-250  Midnight  Snack   Cute    9 

W-242  Mrs.  Ladybug   Excellent    8 

W-252  Officer  Pooch   Amusing    8 

W-244  Prospecting  Bear   Funny    9 

W-247  Rookie  Bear   Funny    « 

CRIME  DOESN'T  PAY  (6) 

P-205  Coffins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    20 

P-204  Forbidden  Passage   Tops    21 

P-203  Respect  the  Law  Very  Good    20 

P-206  Sucker  List   Excellent    20 

P-202  You  the  Peonla  Excellent    21 

MINIATURES  (10) 

M-235  Battle,  The   Interesting    II 

M-238  Ghost  Treasure   Interesting    10 

M-232  Great  Meddler   Very  Good   II 

M-233  Happiest  Man  on  Earth. . Unusual    II 

M-237  Man  Who  Changed  the 

World   Excellent    II 

M-236  Memories  of  Europe  Excellent    8 

M-234  More  About  Nostradamus. Timely    II 

M-231  Rodeo  Dough   Very  Good  ....  10 

M-239  Triumph  Without  Drums .  Excellent    10 

M-240  Viva  Mexico   Interesting    ....  10 

OUR  GANG  (9) 

C-296  Baby  Blues   Very  Good   9 

C-295  Fightin'  Fools  Good  Fun    9 

C-293  Goin'  Fishin'   Standard    10 

C -29 1  Good  Bad  Boys  Good    II 

C-294  Kiddie  Cure   Good  Gang    II 

C-298  1-2-3  Go   Amusing    10 

C-299  Rohot  Wrecks   Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING  PARADE  (9) 

K-281  American  Spoken  Here. .Excellent    II 

K-289  Hobbles   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K -285  Willie  and  the  Mouse. .  .Instructive    II 

K-287  Your  Last  Act  Excellent    II 

PETE  SMITH  SPECIALTIES  (14) 

S-267  Aeronutics   Satisfactory    ...  10 

S-269  Cuban  Rhythm   Excellent    9 

S-272  Flicker  Memories   Funny    10 

S-271  Football  Thrills  of  1940.. For  Grid  Fans.  10 

S-268  Lions  on  the  Loose  Good    9 

S-266  Memory  Tricks   Amusing    9 

S-264  Penny  to  the  Rescue  Excellent    10 

S-261  Quicker'n  a  Wink  Excellent    9 

S-265  Quiz  Biz   Entertaining  ...  9 

S-263  Sea  for  Yourself  Holds  Interest..  10 

S-270  Water  Bugs   Very  Good    10 

S-262  Wedding  Bills   Very  Good    10 

FITZPATRICK  TRAVELTALKS  (12)  (Tech. 

T-218  Allurinq  Alaska   Usual    9 

T-214  Beautiful  Ball   As  Usual    9 

T-2II  Capital  City   Fair    9 

T-212  Cavalcade  of 

San  Francisco   Too  Lata    9 

T-219  Glimpses  of  Kentucky. .  .Good    8 

T - 22  1  Gl i  111  rises  of  Washington 

State   Usual    9 

T-222  Haiti.  Laud  of  Dark 

Majesty   Good    9 

1  -216  Mediterranean  Ports  of 

Call   Out-dated    9 

T-213  Old  New  Mexico  Fair    9 

T-215  Old  New  Orleans  As  Usual    9 

T-217  Red  Men  on  Parade  Fair    9 

T-220  Yosemite  the  Magnificent. Colorful    8 


1941-42 

CARTOONS  (16)  (Tech.) 

W-342  Field  Mouse    9 

W-343  Fraidy  Cat    7 

W-341  Night  Before  Xmas  For  Xmas    9 

MINIATURES  (10) 

M-331  Changed   Identity   Excellent    in 

M-332  The  Greenie    II 


Reviewed 
Issue  Of 
.  5/17/41 
.12/  7/40 
.  8/16/41 
.  1/  4/41 
.  9/27/41 
.  4/  5/41 
.  6/14/41 


.  6/14/41 
.10/19/40 
.  3/  1/41 
.  2/  1/41 
.10/25/41 
.  1/  4/41 


6/28/41 
8/16/41 
1/  4/41 
2/  1/41 

8/  2/41 
6/28/41 
2/22/41 

12/  7/40 
,11/  1/41 

11/22/41 


..  4/  5/41 
..  2/  1/41 
..11/  9/40 
. .  9/  7/40 
..12/  7/40 
..  5/17/41 
..  8/  2/41 
..11/  9/40 
..  4/  5/41 


. 12/  7/40 
.  9/27/41 

.  4/  5/41 

.  9/27/41 

.  5/10/41 

.  6/28/41 

.  2/22/41 

.  6/14/41 

.  8/  2/41 


..  5/17/41 
..  6/28/41 
..11/  1/41 
..  9/27/41 
..  6/14/41 
..  4/  5/41 
..  2/  1/41 
..11/  9/40 
..  2/22/41 
..  1/  4/41 
..  8/16/41 
..12/  7/40 


OUR  GANG  (10) 

C-392  Come  Back  Miss  Pipps.  .Amusing  .. 

C-391  Helping  Hands   Very  Good 

C-393  Wedding  Worries   Funny   


.  4/  5/41 
.  12/  7/40 
.  9/  7/40 

.  9/28/40 
.  5/10/41 

.  8/16/41 

.  6/28/41 

.  2/  1/41 
.11/  9/40 
.  1/  4/41 
.  3/  1/41 
.  6/14/41 


Not  Rev. 
.  Not  Rev. 
.12/20/41 

.ll/2?/4i 
.Not  Rev. 


.11/29/41 
.10/25/41 
.  12/20/41 


.  Not  Rev. 
. 12/20/41 
.Net  Rev 


CARTOONS  (18)  (Tech.) 

W-243  Ahul  the  Bul-Bul  Ameer.  Excellent    8 

W-249  Alley  Cat   Excellent    8 

W-253  Flying  Bear   Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Weed  Fair    8 

W-251  Little  Caesarlo   Very  Good    8 


..  4/  5/41 
..  8/  2/41 
..II  '22'4I 
..Not  Rev. 
..  6/28/41 
..  9/29/41 


PASSING  PARADE  (10) 

K-383  Flag  of  Mercy   10 

K-381  Strange  Testament   Unusual    II 

K-382  We  Do  It  Because   10 

PETE  SMITH  SPECIALTIES  (14) 

C-361  Army  Champions   Excellent    10  ..11/  1/41 

C-364  Aqua  Antics    8  ..Not  Rev. 

C-362  Fancy  Answers   Excellent    9  ..11/29/41 

C-363  How  to  Hold  Your 

Husband— Back   Excellent    10  ..12/20/41 

SPECIAL  RELEASE 
X-3 10  War  Clouds  in  the  Pacific.  Timely   21  ..12/21/41 

TRAVELTALKS  (12)  (Tech.) 
T-313  Georgetown,  Pride  of 

Penang   Very  Good  ....  10 

T-3II  Glimpses  •(  Florida  Interesting    10 

T-315  Historic  Maryland   

T-312  Inside  Passage   Good    10 

T-317  Minnesota,  Land  of  Plenty   10 

T-314  Scenic  Grandeur   Good    9 

T-316  West  Point  on  the  Hudson  

TWO  REEL  SPECIALS  (6) 

A-302  Main  Street  on  fhe  Marchl  

A-301  Tell  Tale  Heart  A  Masterpiece..  20 


.11/29/41 
.  9/27/41 
.Not  Rev. 
.I0'25/4I 
.  Not  Rev. 
.  12/20/41 
.  Not  Rev. 


.Not  Rev. 
.11/15/41 


January  31,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  45 


PARAMOUNT  1940-41 


PARAMOUNT  1941-42  (Cont.) 


Comment 


Running 
Time 


Reviewed 

issue  or 

ANIMATED  ANTICS  (10) 
H0-4  Bring  Himself  Back 

Alive   Good    7    . .  12/21/40 

HO- 1 1  Copy  Cat   Fair    7    ..  7/19/41 

HO-I  Dandy  Lion   Poor    7    ..10/  5/40 

HO-3  Mommy  Lovei  Poppy  Average    7  ..11/23/40 

HO-2  Sneak.  Snoop  and  Snitch.  Fair    7  ..11/23/40 

H0-7  Sneaking  of  Animals  Excellent    9    ..  3/15/41 

HO-8  Triple  Trouble   Just  Fair    7    ..  5/10/41 

HO-6  Twinkleloes  Gels  the  Bird   7    ..Not  Rev. 

HO- 13  Twinkletoes  in  Hot  Stuff   7    ..Not  Rev. 

HO- 10  Twinkletoes.  Where  He 

Goes  Nobody   Knows. ..  Routine    7    ..  6/28/41 

HO-5  Wild  Oysters   Unusual    7    ..  2/15/41 

H0-I2  Wizard  ol  Arts   7    ..Not  Rev. 

HO-9  Zero,  the  Hound  So-So   7    ..  5/31/41 

COLOR  CLASSIC 

CO-I  Vitamin  Hay    7    ..  Not  Rev. 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MO-4  Delhi   Good   

MO-5  Indian  Durbar   Gorgeous   

MO-6  The  Jungle   Excellent   

MO-I  River  Thames — Yesterday. Beautiful  

M0-2  Sacred  Ganges   Dull   

MO-3  Village  in  India  Fair   

GABBY  CARTOONS  (8)  (Tech.) 


GO-2  Constable   Satisfactory 

GO-6  Fire  Cheese   Average 


GO-U  It's  a  Hap-Hap-Happy 

Day   

GO-I  King  for  •  Day  


II 

. .  4/  5/41 

10 

..  5/10/41 

10 

. .  8/23/41 

10 

..11/23/40 

10 

. .  1/25/41 

10 

. .  2/22/41 

7 

..  1/18/41 

7 

..11/23/40 

7 

. .  6/28/41 

7 

. .  7/19/41 

7 

..  8/23/41 

7 

. . 10/26/40 

7 

. .  4/19/41 

7 

. .  2/15/41 

HEADLINERS  (8) 

AO-5  Bob  Chester  &  Orch  Average   

AO-4  Gene  Kruna  &.  Orch  For  Jitterbugs. 

AO-7  Hands  of  Destiny  Interesting  ... 

AO-2  Listen  to  Larry  Satisfactory 

AO-3  Johnnie  Messner  &  Orch.. Fair   

AO- 1  Miinieiils  nf  Charm  of 

1941  (Tach.)   Pretty 


10 
10 
10 
10 

II 

10 

AO -6  Those  Wt  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy  Gipsy   Very  Good    9 

UO-4  Gay  Knighties   Cute    9 

UO-3  Hnola  Boola   Novel    9 

UO-i  Western  Daze   Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VO-5  Guardians  of  the  Wilds... Fine    10 

VO-I  Nature's  Nursery   Excellent    10 

V u -  t  Red.  While  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  Is  Believing  Fair    II 


POPEYE  (12) 

EO-II  Child  Psykololiky   Good    7 

EO  4  Eugene,  the  Jeep  Funny    7 

EO  8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pen.  My  Pop  Amusing    7 

EO- II)  Olive's  Boithday  Preslnk. Snappy    7 

EO  7  Olive's  Sweepstake  Ticket   7 

EO- 12  Pest  Pilot   Fair    7 

El)  !)  Pnneyo  Meels 

Rip  Van  Winkle  Fair    7 

EO  I  Pnpeyc  Meets  William 

Tell   Funny    7 

EO  5  Problem  Pappy  Fair    7 

EO  li  Quiet  Pleeze   Very  Good    7 

■0-3  Willi  Poopdeck  Pappy  Entertaining  7 

POPULAR  SCIENCE  (6) 

10  I  No.  I  Good    10 

1(1  2  No.  2  Interesting    10 

111  3  No.  3  Interesting    10 

10  4  No.  4  Usual    10 

10  5  No.  5  Interesting    10 

in  li  No.  G  Up  to  Standard.  II 

ROBERT  BENCHLEY  (4) 

811  3  Crime  Control   Excellent    II 

8U  4  Forgotten  Man   Typical    10 

811  I  Tiotiule  With  Husbands. .  .Great  Fun    II 

SH  2  Wailing  for  Baby  A  Howl    10 

SPECIAL  CARTOON   (I)  (Tech.) 

rFO-l  Raggedy  Ann   Very  Good    19 

SPORTLIGHTS  (13) 

IIU  R  Acrobatic  Aces   Excellent    10 

ltd  8  Canine  Sketches   Fine    10 

ItO  - 1  Diving   Demons   Beautiful    10 

Itn  5  Feminine  Fitness  Very  Good   ....  10 

ItO  7  Fishing  Fever   Appealing    10 

RO  4  Marine  Round-up   Excellent    10 

RO  3  Motorcycle  Stunting   Thrills  Aplenty.  10 

RO  III  On  Ihe  Spot  Funny    10 

110  II  Lasso  Wizards   Good  Action  Stuff  10 

tin  12  Snow  Dogs   Excellent    10 

110  2  Spnrling  Everglades   Very  Good    10 

110-9  Sun  Fun   Exhilarating  ...  10 

no- 1 3  What's  Lacrosse   Very  Good    10 

UNUSUAL  OCCUPATIONS  (6) 

LO-I  No.  I  Good    10 

LO-2  No.  2  Interesting    10 

L«-3  No.  3  Good    10 

LO-4  No.  4  Good    II 

LO-5  No.  5  A  Wow    II 

LO-6  No.  6  Very  Good    10 


.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
.12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  1/18/41 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 


.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/40 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
.12/  7/40 


10/  5/40 
11/23/40 
12/21/40 
3/22/41 
4/  5/41 
6/28/41 


.  4/19/41 
.  5/31/41 
.11/16/40 
.  2/22/41 


..12/21/40 


1/25/41 
3/22/41 
10/  5/40 
12/21/40 
3/22/41 
12/  7/40 
11/23/40 
5/10/41 
6/28/41 
7/19/41 
10/26/40 
4/  5/41 
8/23/41 


.10/  5/40 
.12/  7/40 
,  2/15/41 
.  3/29/41 
,  5/31/41 
8/23/41 


1941-42 


FASCINATING  JOURNEYS  (Tech.)  (2) 
Ml-t  Road  in  India  Interesting    ....  10 

HEADLINERS  (6) 

Ai-i  Rpanty  at  the  Beach  Fine   

A I -3  Carioca   

A I -2  Copaeabana  Revue   Good  .... 


10 
10 
10 

IIEDDA   HOPPER'S   HOLLYWOOD  (6) 

Zl-I  No.   I   Excellent    10 

21-2  No.  2   Fair    10 

ZI-3  No.  3    10 

MADCAP  MODELS  (Tech.)  (6) 

UI-2  Jasper  and  the  Watermelons   10 

Ul-I  Rhythm  in  the  Ranks  Excellent    8 


.  10/1 1/41 
.Not  Rev. 
.12/  6/41 


.  9/20/41 
.11  '29/41 
.Not  Rev. 


..Not  Rev. 
.  .  12/20/41 


Comment 


Running 
Tint 

POPEYE  (12) 

EI-5  Blunder  Below    7 

E I  - 1  I'll  Never  Crow  Again.  .  Fair    7 

EI-4  Kickin'  the  Conga  Round   7 

El -2  Mighty  Navy    Funny    7 

EI-3  Nix  on  Hypnotix  Very  Funny  ...  7 

POPULAR   SCIENCE  (6) 

J I  - 1  No.  I                               Very  Good    II 

11-2  No.  2   Very  Good    II 

J I -3  No.  3    II 


QUIZ  KIDS  (6) 

Ql-I  No.  I   Very  Good    10 

QI-2  Ne.  2   They'r-  Good  ..II 

QI-3  No.  3    10 

ROBERT  BENCHLEY  (4) 

Sl-I  How  To  Take  a  Vacation. Funny    10 

SI-2  Nothing  But  Nerves  Very  Good    10 

SPEAKING   OF  ANIMALS  (6) 

Y I -3  At  the  County  Fair   10 

Yl-I  In  a  Pet  Shop  A  Howl    10 

YI-2  In  the  Zoo  Hilarious    10 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling   

RI-5  Buying  a  Dog  Very  Good  . 

RI-7  Lure  ef  the  Surf  

RI-2  Meet  the  Champs  Excellent  ... 

RI-4  Quick  Returns   Pretty  Good 

Rl-I  Shooting  Mermaids   Very  Good  . 

RI-3  Sittin'  Pretty   Excellent 


10 
10 
10 
10 
10 
10 
10 

SUPERMAN   CARTOONS   (12)  (Tech.) 

WI-4  Arctic  Giant    10 

WI-3  Billion  Dollar  Limited ...  For  the  Fans  8'/j 

WI-2  Mechanical  Monsters   Good    10 

Wl-I  Superman   A  Cinch  to  Sell.  II 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.  I   Good    10 

LI-2  No.  2   Very  Good    10 

LI-3  No.  3    10 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

141 15  Art  of  Self  Defense  

141 13  Art  of  Skiing  Excellent  . 

14103  Baggage  Buster   Hilarious 

14105  Canine  Caddy   Tops   

141 14  Chef  Donald   Up  to  Par 

141 12  Donald's  Camera   A  Scream 

14107  Early  to  Bed  Satisfactory 

14102  Gentleman's    Gentleman. .Tops   

1 4 1 0 1  Golden  Eggs   Excellent  . 

14104  Good  Time  for  a  Dime. ..  Excellent  . 
141 1 1  Lend  a  Paw  Superb  ... 

14106  Nifty  Nineties   Amusing  . 

1 4 1 1 0  Old  MacDonald  Duck  Excellent  . 

14109  Orphan's  Benefit   Very  Good 

14108  Truant  Officer  Donald  Excellent  . 

141 16  Village  Smithy   


EDGAR  KENNEDY 

13406  Apple  in  His  Eye  Hokey  . 

13403  Drafted  in  the  Depot  

13405  It  Happened  All  Night... Fair  ... 

13404  Mad  About  Moonshine. ..  Fair  ... 

13401  Sunk  by  the  Census  Funny  . 

13402  Trailer  Tragedy   Funny  . 


(6) 


14201  No. 

14202  No. 

14203  No. 

14204  No. 

14205  No. 

14206  No. 

14207  No. 

14208  No. 

14209  No. 

14210  No. 

1421 1  No. 

14212  No. 

14213  No. 


INFORMATION 

1  (Anna  Neagle)   . . . 

2  (Ruth  Gordon)   

3  (Alice  Marble)    . . . 

4  (Louis  Brom field) . . 

5  (Wendell   Willkie) . 

6  (Jan  Struther)   

7  (Anna  Neagle)   . . . 

8  (Boris  KarlofT)   . . . 

9  (Alice  Marble)    . . . 

10  (Louis  Bromfleld) . 

11  (Jan  Struther)  ... 

12  (Boris  Karloff)    . . 

13  (Anna  Neagle) 


PLEASE  (13) 

Excellent    II 

Good    10 

Swell  As  Usual.  10 

Excellent    II 

Good    10 

Excellent    II 

Very  Good   10 

Excellent    10 

Excellent    II 

Entertaining  ...  10 

Very  Good    II 

Good    12 

Excellent    10 


LEON   ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

13701  He  Asked  for  It  Very  Funny  ...  18 

13706  Panic  in  the  Parlor  Unfunny    20 

13705  Polo   Phoney   Good    18 

13702  Tattle  Talevision   Funny    19 

13704  When  Wifle's  Away  Fair   20 

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good   

13504  Musical  Bandit   Entertaining 

13502  Prairie  Spooners   Very  Good  . 

13503  Red  Skins  &.  Red  Heads. Poor   


...  16 

..  16 

...  13 

...  18 

PICTURE  PEOPLE  (13) 

14401  No.   I  Interesting    10 

14402  No.  2  Good    9 

14403  No.  3  Night  Club  Plug  10 

14404  No.  4  Good    10 

14405  No.  5  Fair    10 

14406  No.  6  Fair    10 

14407  No.  7  Average    10 

14408  No.  8  Fair    10 

14409  No.  9  Fair    8 

14410  No.   10  Fair    8 

SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

14502  What's  Happening  in 

Argentina   Very  Timely  ..  10 

SPORTSCOPES  (13) 

14307  Caballero  College   Fair    9 

14313  Craig  Wood   For  Golfers   9 

14310  Jockey's  Day   Good    9 

14302  Kentucky  Royalty   Horse  Lovers  ..  9 

14306  Mat   Men   Good    9 

14308  Publicity  Sports   Excellent    9 

14301  Quail  Quest   Good    9 

1431 1  Rolling   Rhythm    10 

14305  Snow  Eagles   Excellent    9 

/4304  Snow  Fun   Exhilarating    ..  9 

14303  Sportsman's  Partner   For  Dog  Lovers.  9 

14312  Steeds  and  Steers  Geod    9 

14309  Sword  Soldiers   Technical    9 


Reviewed 
Itsut  Of 

.  Not  Rev. 
10  1 1  41 
.  Not  Rev. 
.12/  8/41 
.  12/20/41 


.10/11/41 
. I  I '22 '41 
Not  Rev. 


.  9/20/41 
.12'  fi/41 
•  Not  Rev. 


. 10/11/41 
.12/20/41 


.  Not  Rev. 
.  9/20/41 

.11/15/41 


Not  Rev. 

12/20/41 
Not  Rev. 
10/11/41 

.11/29/41 
9/27/41 

. 1 1 / 1 5/4 1 


.Not  Rev. 
.  1/24/42 
.12-20/41 
.  8/  2/41 


.10/11/41 
.12/  6/41 
Not  Rev. 


.  8 

.  Not  Rev. 

8 

..11/29/41 

7 

. .  5/10/41 

7 

..  6/  7/41 

.  8 

..12/27/41 

8 

..10/25/41 

.  8 

. .  7/20/41 

7 

. .  4/  5/41 

.  8 

. .  4/  5/41 

.  8 

. ,  5/10/41 

8 

. . 10/25/41 

8 

. .  6/  7/41 

,  8 

..10/  4/41 

.  9 

. .  8/30/41 

8 

. .  8/23/41 

7 

.Not  Rev. 

.  18 

. .  6/14/41 

19 

.  .Not  Rev. 

19 

..  4/12/41 

.  18 

. .  3/  1/41 

.  18 

..  9/14/40 

.  17 

..10/19/40 

9/14/40 
10/19/40 
11/16/40 
12/14/40 
2/  1/41 
3/  1/41 
4/  5/41 
4/  5/41 
5/10/41 
6/  7/41 
7/26/41 
7/26/41 
8/23/41 


2/  1/41 

9/14/40 
Not  Rev. 

5/17/41 
11/16/40 

4/  fi/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


9/14/40 
10/19/40 
11/16/40 
12/14/40 
2/  1/41 
3/  1/41 
3/29/41 
4/12/41 
5/17/41 
6/  7/41 


. 12/14/40 


3/  1/41 
8/23/41 


4/ 12/4 1 


3/  1/41 
8/  9/41 
6'  7/41 

10/19/40 
3/  1/41 
4/  5/41 
9/14/40 

Not  Rev. 
2/  1/41 

12/14/40 

11/16/40 
7/26/41 
5/10/41 


RKO-RADIO  1941-42 

Comment  Running 
Time 

DISNEY  CARTOONS  (18)  (Tech.) 


EDGAR  KENNEDY  (6) 

23402  I'll  Fix  It  Funny    ...  . 

23403  Quiet  Fourth   Funny   

23401  Westward  Ho-Hum   Funny   


INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther) ....  Excellent  ...  10 

24202  No.  2  (Howard  Lindsay). Up  to  Par   9 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good    II 

24204  No.  4  (John  Gunther)   10 

LEON   ERROL  (6) 
23703  Home  Work   

23701  Man-I-Cured   Funny  .. 

23702  Who's  a  Dummy?  Amusing 


19 
16 
20 


Rtvlewet 
Issue  Of 


.10  25  41 
.12/27/41 
.  9/27/41 


.10/25/41 
. 1 1/29/41 


.  12/27/41 
Not  Rev. 


.Not  Rev. 
.10/  4/41 
.12    6  41 


MARCH   OF  TIME  (13) 

23101  Thumbs  Up,  Texas  Excellent  .. 

23102  Norway  in  Revolt  Timely 

23103  Sailors  With  Wings  Excellent 

23104  Main  Street,  U.S.A  Propaganda  ... 

23105  Our  America  At  War. .  .Timely,  Vital 

23106  When  Air  Raids  Strike. .  Potent   

Spec.  Battlefields  of  Pacific  Timely    22 


24403 
24402 
24405 
24404 
24401 


23501 
23502 


24304 
24302 
24305 
24303 
24301 


PICTURE  PEOPLE  (13) 


How  to  Be  a  Star  Good  . 

Stars'   Day  Off  Average  ... 

Stars  in  Defense  Interesting 

RAY  WHITLEY  (4) 
California  or  Bust  Good   


19  . 

.  8/16/41 

19  . 

.  9/27/41 

20  . 

.10  25  41 

18  . 

.11/22/41 

l7'/2. 

. 12/13/41 

20  . 

.  3/10/42 

22  . 

.12/20/41 

9  . 

.11/29/41 

9  . 

.I0'25'4I 

8  . 

.Not  Rev. 

8  . 

. 12  27/41 

10  . 

.10/  4/41 

.  18 

..12/6/41 

17  . 

.Net  Rev. 

SPORTSCOPES  (13) 

Crystal  Flyers   Exhilarating    ..  8 

Dog  Obedience   Boxoffice  9 

Fighting   Fish   g 

Gaucho  Sports   Interesting   . . ! ".  10 

Pampas  Paddock  For  Horse  Lovers  10 


REPUBLIC  1941-42 


MEET  THE  STARS  (12) 

28-2  Baby  Start   Excellent  ...  in 

28-1  Chinese  Garden  Festival. .  .Good  Starter  10 

28-5  Hollywood  Meets  the  Navy. Timely    10 

28-4  Los  Angeles  Examiner 

Benefit   Fair    10 

28-7  Meet  Roy  Rogers  Interesting    ..."  10 

28-6  Stars  at  Play  Entertaining  ...  10 

28-8  Stars— Past  &.  Present  Nostalgic    ...  10 

28-3  Variety  Reel   Interesting   .  10 


.12/27/41 
.11/  1/41 

Not  Rev. 

12/  6/41 
.10/  4/41 


2/  1/41 
12/21/40 
5/  3/41 

4/26/41 
6/21/41 
6/14/41 
6/28/41 
3/  1/41 


8/10/40 


20TH  CENTURY-FOX  1940-41 

ADVENTURES   OF   A    NEWSREEL   CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual    10  10/12/40 

1203  Modern   Highway   Good    |0    "  3/  |/4| 

1202  Training  Police  Horses. .  .Excellent    10    '.  '.21  8/41 

LEW   LEHR   COMEDIES  (4) 
1401  Grunters  and  Groaners. .  .Tiresome    10 

MAGIC  CARPET  OF  MOVIETONE  (8) 

1108  Arctic   in   Springtime   10 

1106  Caribbean  Sentinel   Good  ...  10 

1101  Eskimo  Trails   Enlightening    ..  10 

1103  Isle  of  Mystery   l0 

1109  Letter  From  Cairo   '  jo 

1102  Land  of  Flowers  (Tech.)  .Colorful  9 

1107  Miracle  of  Hydro  Different  ..  10 

1 104  Old  Dominion  State 

(Tech.)   Very  Good    10 

1105  Spotlight  on  Indo-China   10 

1 1 10  Winter  in  Eskimo  Land   jo 


Not  Rev. 

4/26/41 
8/10/40 

Not  Rev. 

Not  Rev, 

8/10/40 
4/19/41 

11/30/40 
Not  Rev. 
Not  Rev. 


RIPLEY'S  BELIEVE  IT  OR  NOT 

1601  Acquitted  by  the  Sea  Excellent    |0 

SPORTS    REVIEWS—  THORGERSEN    (6)    (3  In 

1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on  Rollers   jo 

1302  Lure  of  the  TrouKTech.) .  For  Fly  Casters  10 

1306  Playing  With  Neptune. .  .Very  Good    9 

1304  Rodeo  Goes  to  Town  Good    10 

1305  Symphony  in  Snow   jo 

1301  Vacation  Time  (Tech.). ..OK    8 

TERRYTOONS   (26)    (13  In  Tech.) 

1510  Baby    Seal   7 

1551  Bill  Mouse's  Akwakade. ..  Excellent  (Tech.)  7 
lalo  Bringing  Home  the  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

1511  Dog's  Dream    7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless    Hector    7 

1503  Happy   Haunting   Grounds   7 

1513  Horse   Fly   Opera   7 

1558  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean.  Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims. .  Good  (Tech.)    .  7 

1552  Lucky   Duck  (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   RhythmictTech.)  7 

1504  Magic  Pencil   Poor  ....  7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow   Man    7 

1556  Temperamental  Lion   Amusing(Teeh.)  7 

1502  Touchdown  Demons   Amusing    7 

1516  Twelve  O'clock  and  All  Ain't  Well   7 

1559  Uncle  Joey  (Tech.)   7 

1506  What  a  Little  Sneeze 

Will  Do   Good    7 

1560  What  Happens  at  Night  (Tech.)    7 

1509  When  Knights  Were  Bold. Just  a  Cartoon..  7 

WORLD  TODAY 

1704  Anzacs  in  Action   |0 

1701  Battle  of  the  Atlantie 
1703  Empire  in  Exile  

1702  War  in  the  Desert. . . 


...Timely    10 

  IB 

  10 


.19/12/40 

Tech.) 

.10/12/40 
.Not  Rev. 
.11/30/40 
.  4/19/41 
.  2/  8/41 
.Not  Rev. 
.  8/10/40 


.Not  Rev. 
.  8/10/40 
.Not  Rev. 

.Not  Rtv. 
.Net  Rev. 
.  4/26/41 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.  Not  Rev. 
.Not  Rev. 
.  2/  8/41 
.12/  7/40 
.12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 
.Not  Rtv. 
.Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev 
.  4/19/41 
.Net  Rtv. 
Not  Rev 


Page  46 


SHOWMEN'S    TRADE  REVIEW 


January  31,  1942 


20TH  CENTURY-FOX  1941-42 


UNIVERSAL  1941-42  (Cont.) 


ADVENTURES   OF  A 


2202  Highway  of   Friendship.  .Informative    ...  10 

2201  Soldiers  of  the  Sky  Excellent    10 

10 

9 


Comment  Running  Reviewed 

Time      Issue  Of 
NEWSREEL  CAMERAMAN  (4) 

..11/  1/41 
..  8/  2/41 
.  .  Not  Rev. 
..  1/17/42 


22ii3  Wonders  of  the  Sea. 
2204  Men  for  the  Fleet  Excellent 

MAGIC   CARPET    OF    MOVIETONE  (12) 

2103  Call  of  Canada   10  . 

2102  Glacier  Trails   Good    10  . 

2105  Jewel  of  the  Pacific   10 

2101  Sagebrush  and  Silver  Interesting    10  . 

2104  Secret  of  the  Fyord   10 

SPORTS   REVIEWS  (6) 
Aristocrats  of  the  Kennel .  Excellent 


2304  Evergreen   Playland  Good    10 


23(12  Lite  of  a  Thoroughbred . 
2303  Playtime  in  Hawaii  Very  Good 


2305  Winter  Wonderland    10 

TERRYTOONS  (26) 

2504  Back  to  the  Soil   7 

2555  Bird  Tower  (Tech.)    7 

2558  Cat  Meets  Mouse  (Tech.)   7 

2508  Eat  Me  Kitty,  Eight  to  the  Bar   7 

2506  Flying   Fever  Good    7 

2503  Frozen   North   Very  Good     ...  7 

2507  Funny  Bunny  Business   7 

2557  Happy  Circus  Day  Amusing    7 

2501  Ice  Carnival   Good    7 

2551  Old  Oaken  Bucket  Good    7 

2552  One  Man  Navy   Amusing    7 

2559  Sham  Battle  Shenanigan  (Tech.)   7 

2554  Slap  Happy  Hunters   7 

2556  Torrid  Toreador   (Tech.). Good   

2502  Uncle  Joey  Comes  to  7  own  .  Funny    7 

2553  Welcome  Little  Stranger. Good    7 

2505  Yarn  About  Yarn  Good    7 

WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely.Excellent  10 

2403  Dutch  Guiana   Very  Good 

2404  Hub  of  the  World. 


10 
10 

2402  Uncle  Sam's  Iron  Warriors   10 

UNIVERSAL  1940-41 


5252 
5241 
5249 
5246 

5247 

5243 
5245 
5242 

5253 
5248 

5250 
5244 
5251 


5353 
5351 
5358 
5305 
5359 
5355 

5364 
5363 
5354 

5360 
5362 
5356 
5352 
5357 

5361 


5226 
5225 

5221 
5222 
5233 
5228 
5230 
5227 

5231 
5232 
5229 
5224 
5223 


5371 
5372 
5373 
5374 
5375 
5376 
5377 
5378 
5379 
5380 
5381 
5382 
5383 
5384 
5385 


CARTOONS 

Andy  Panda's  Pop  

Crazy  House   

Dizzy  Kitty   

Fair  Today   

Hysterical  High  Spots  in 

American  History   

Knock.  Knock   

Mouse  Trappers   

Recruiting  Daze   

Screw  Driver  

Scrub  Me,  Mama, 

With  a  Boogie  Beat. . . 
Sail  Water  Daffy.. 
Syncopated  Sioux  . 
Woody  Woodpecker 


(13)  (Tech.) 
Enjoyable   . . . 
Satisfactory  . 

So-So   

Good   


Fair   

Very  Good 
Amusing 

Fair   

Good   


Snappy 
Snappy 
Clever  . 


GOING  PLACES  (15) 

Arizona   Interesting    ....  10 

Coast  Guard   Interesting    10 

Deserts  of  America  Very  Good    10 

Garden  Spot  of  the  North.  Good    9 

Humorous  Tombstones  ...Amusing    10 

Hunting  on  Top  of 

the  World   Fascinating    ...  9 

Isles  of  Fate  Good  &  Timely.  10 

Meet  Jimmy  the  Chump..  Good  Fun    10 

Melting  Pot  of  the 

Caribbean   Good    10 

Modern  Way  Down  East..  Good    10 

Mountain  Summer   Pleasing    10 

South  of  the  Border  Interesting   ....  10 

Sun  Valley   Good    10 

Swankiest  Isle  in 

the  World   Interesting    10 

Trail  of  Father  Kino  Interesting    10 


MUSICALS— TWO   REEL  (13) 

Bagdad  Daddy  Very  Good  ....  18 

Beat  Me  Daddy- 
Eight  to   the   Bar   17 

Class  in  Swing  Good  Variety  ..  16 

Congamania   Latin   Liveliness  20 

Dizzy    Doings  Fair    17 

Jumpin'  Jive   Good    17 

Music  a  la  King  Good  Number  ..20 

Music  in  the  Morgan 

Manner   Entertaining    ..  18 

Once  Upon  a  Summer  Time  .Average    18 

Rhythm  Revel   Entertaining    ..  18 

Shadows  in  Swing  Average    18 

Tickled  Pinky   Rustic   Rhythm.  18 

Torrid  Tempos   Entertaining    ..  18 

SPECIAL   SUBJECT  (I) 

Swing  With  Bing  Excellent    18 

STRANGER  THAN   FICTION  (15) 

No.  81  Good    9 

No.  82  Average    9 

No.  83  Average    9 

No.  84  Good    9 

No.  85  Excellent 


No.  86. 

No.  87  Good 

No.  88  Interesting 

No.  89  Interesting 

No.  90  Interesting 

No.  91  Fair   

No.  92  So-So   

No.  93  Very  Good 

No.  94  

No.  95    Very  Good 


9 

.Up  to  Par   9 

9 
9 
9 
9 
9 
9 
9 
9 
9 


1941-42 


Not  Rev. 
11/  1/41 
Not  Rev. 
9/20/41 
Not  Rev. 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 

6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6246  Hollywood  Matador    7 

6242  Man's  Best   Friend  Good    8 

6244  $21  a  Day  Once  a  Month  Average    7 

6245  Under  the  Spreading  Blacksmith  Shop...  7 

6243  What's  Cookin'   Good    8 

NAME    BAND    MUSICALS  (13) 
6226  Campus  Capers   Excellent    18 

6224  Doin'  the  Town  Entertaining    ..20  . 

6228  Gay  Nineties    15 

6222  In  the  Groove  Entertaining  ...  17 

6221  Is  Everybody   Happy?  ...  Fair    18  . 

6229  Rhumba  Rhythms    15 

6223  Skvland  Serenade   Excellent   20 

6225  Winter  Serenade  Good    l3'/2. 

(Former  title  "Jingle  Bells") 


.11/  1/41 
.  1/17/42 
.  Net  Rev 

.  1/24/42 
Not  Rev. 


Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  1/17/42 
.11'  141 
.Not  Rev. 
.  1/17/42 
9/27/41 
.  9/20/41 
.  9/27/41 
.  Not  Rev. 
.Net  Rev. 
.  1/17/42 
.11/  1/41 
.11/  1/41 
.  1/24/42 


.  9/20/41 
.  1/17/42 
.  Not  Rev. 
Not  Rev. 


.  8/  9/41 
.10/12/40 
.  5/17/41 
.  2/15/41 

.  3/29/41 
. 1 1 /30/40 
.  2/  8/41 
.11/  2/40 
.  9/  6  41 

.  5/17/41 
.  6/  7/41 
.12/28/40 
.  Not  Rev 


.10/12/40 
.  9/21/40 
.  3/22/41 
.  8/  9/41 
.  4/12/41 

.12/28/40 
.  8/  9/41 
.  7/19/41 

. 12/28/40 
.  6/  7/41 
.  7/19/41 
.  2/15/41 
. 10/12/40 

.  3/15/41 
.  6/14/41 


.  2/  8/41 

.  Not  Rev. 

.  10/12/40 
.11/30/40 
.  9/  6/41 
.  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
.11/30/04 


.  4/13/40 

.  9/21/40 
.10/12/40 
. 10/12/40 
.11/30/40 
.12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/l9'4l 
.Not  Rev. 
.  8/I6/4J 


.  1 0  '  I  1/41 
Not  Rev. 

.11/  8/41 
12/  6/41 
Not  Rev. 

. 11/  8/41 


. 12/20/41 
.  12/13/41 

Not  Rev. 
.10/18/41 
.  9'  6/41 

Not  Rev. 
.11'  8/41 
. 12/13/41 


Comment  Running 
Time 

SPECIAL  FEATURETTE  (I) 

6110  Cavalcade  of  Aviation  Sure  Fire   20 

STRANGER  THAN  FICTION  (IS) 

6376  Barnyard  Steam   Buggy.. Good    9 

6375  Blacksmith  Dentist   Good    10 

8373  Candy  Kid   Good    10 

8372  Hermit  of  Oklahoma  Good    10 

8374  Junior  Battlefleet  Good    10 

$371  Shampoo  Springs   Very  Good    10 

VARIETY  VIEWS  15  (5  IN  COLOR) 

3354  Annapolis  Salutes  the 

Navy   Timely    10 

ti353  George  Washington, 

Country  Gentleman   Impressive    10 

6357  Keys  to  Adventure   9  . 

■>ool  Moby  Dick's  Home  Town .  Interesting  ....  9 
83o2  Northern  Neighbors(Color)  Interesting  ....  9 
6356  Peaceful    Quebec — 

At   War  Interesting 

6355  Trail  of  the  Buccaneers. .  Excellent 

VITAPHONE- WARNER  BROS.  1P4CM  ! 

BROADWAY  BREVITIES  (9) 

6202  Alice  in  Movieland  Superlative  ... 

6204  Dog  in  the  Orchard  Meritorious  ... 

6209  Happy  Faces   , 


Reviewed 
Issue  Of 


1/  3/42 


. 12/20/41 
. 12/20/41 
.11/  8/41 
.10/18/41 
.12/  6/41 
. 10/18/41 


.12/13/41 

. 10/11/41 
.  Not  Rev. 
-  9/  6/41 
. 10/18/41 


6201  Just  a  Cute  Kid  

6203  Mack  Sennett  Revival  

6206  Seeing  Eye   Poignant  ... 

6207  Sockeroe   Funny   

6205  Take  the  Air  Entertaining 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6101  Riding  Into  Society  T'Ain't  Funny..  19 

6103  Throwing  a  Party   20 

HOLLYWOOD    NOVELTIES  (6) 

6304  History  Repeats  Itself  Good    10 

6301  Football  Highlights   Rockne  Build-up  10 

6303  Mexican  Jumping  Beans.. Very  Good  ....  10 

6302  Shark  Hunting   Exciting    10 

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting    10 


9 

..12/13/41 

7701 

9 

..11/  8/41 

1940-41 

7711 
7710 

7702 

7703 

20 

..11/30/40 

7706 

20 

..  1/18/41 

7712 

.  .Not  Rev. 

7713 

20 

..  5/24/41 

7709 

20 

..Net  Rev. 

7707 

20 

..Not  Rev. 

7704 

20 

..  4/  5/41 

7705 

20 

..  5/24/41 

7708 

20 

..  3/  8/41 

LOONEY  TUNES  (16) 

Calling  Dr.  Porky  , 

Coy  Decoy   Funny  .... 

Haunted  Mouse   Very  Good 

Henpecked  Duck   A  Howl   

Joe  Glow  the  Firefly  

Meet   John  Doughboy  

Pre-Historic  Porky   Clever   

Porky's  Ant   Good   

Porky's  Bear  Facts  Amusing  .. 

Porky's  Hired  Hand  Good   

Porky's  Preview   Amusing  .. 

Porky's  Prize  Pony  

Porky's  Snooze  Reel  , 

Sour  Puss   Satisfactory 

Timid  Toreador   Good  

We  the  Animals  Squeak. .Excellent  .. 


8601 
6612 
6607 
6616 
6608 
6614 
6602 
6611 
6609 
6604 
6610 
6613 
6606 
6603 
6605 
6615 

MELODY  MASTERS  (10) 

6506  Cliff  Edwards  and  His 

Buckaroos   Fair    10 

6505  Henry  Busse  &  Orch  Good    10 

6504  Skinnay  Ennis  &  Orch.. .Good    10 


6503  Jan  Garber  &  Orch. 
8o08  Marie  Green  &  Her 

Merrie  Men   Lively   

6510  Carl  Hoff  &  Orch  Notable  .... 

6509  Hal  Kemp  &  Orch  Just  a  Band. 

6501  Matty  Malneck   Snappy  

6507  Freddie  Martin  &  Orch.. Fair 


10 

10 
10 
10 
10 
10 

6502  Joe  Reichman  &  Orch  Excellent    10 

MERRIE  MELODIES  (26)  (Tech.) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles  

6713  Cat's  Tale   Good   

6712  Crackpot  Quail   

6709  Elmer's  Pet  Rabbit  Funny   

6718  Farm  Frolics   Excellent   

6710  Fighting  69'/-!   Good   

6704  Good  Night  Elmer  

6715  Goofy  Groceries   Novel   

6722  Heckling  Hare   

6720  Hiawatha's  Rabbit  Hunt.  Funny   

6703  Holiday  Highlights   Swell  Satire  . 

6719  Hollywood  Steps  Out  Excellent   

6723  Inki  and  the  Lion  Good   

6701  Malibu  Beach  Party  Grade  A   

6707  Of  Fox  and  Hound  ,  

6708  Shop.  Look  and  Listen. .  .Good   

6711  Sniffles  Bells  the  Cat  Fair   

6726  Snow  Time  for  Comedy.. Up  to  Par  

6725  Sport  Champions   

6702  Stage  Fright   Satisfactory  ... 

6714  Tortoise  Beats  the  Hare. .Amusing   

6716  Toy  Trouble   Good   

6717  Trial  of  Mr.  Wolf  Very  Good  ... 

6705  Wacky  Wildlife  Funny  

6721  Wacky  Worm   Excellent   

TECHNICOLOR  SPECIALS  (6) 
6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid    20 

6005  Here  Comes  the  Cavalry   20 

6002  March  on  Marines  Excellent    20 

6003  Meet  the  Fleet  Excellent    20 

6004  Wings  of  Steel  Excellent    20 

SPORTS  PARADES  (10) 

6407  Big  Bill  Tilden  For  Tennis  Fan  10 

6404  California  Thoroughbreds .  Interesting  ....  10 
6403  Diary  of  a  Racing  pigeon .  Interesting  ....  10 
6402  Dogs  You  Seldom  See  Good  Novelty...  10 

6405  Fight.   Fish,  Fight  Thrilling    10 

6401  Fly  Fishing   For  Anglers  ...  10 

S409  It  Happened  on  Rollers  

6410  Lions  for  Sale  Very  Good   

6408  Sail  Ho!   Colorful    10 

6406  Sky  Sailing   Interesting    10 

1941-42 

BROADWAY  BREVITIES  (12) 

7103  At  the  Stroke  of  Twelve.. Grab  It   20 

7106  Calling  All  Girls  Good    20 

7101  Minstrel  Days   Very  Good  20 

7102  Monsters  of  the  Deep...  Good   20 

7104  Perils  of  the  Jungle  Exciting    20 

7105  West  of  the  Rockies  Pretty  Good  ...  20 


.  Not  Rev. 

.  8/31/40 
.Not  Rev. 


.  9/30/39 
.  8/31/40 
.11/30/40 
.  8/  3/40 
.  9/  6/41 
.  3/  8/41 


.Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.Not  Rev. 
.Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
.12/28/40 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.11/30/40 
.  1/18/41 
.  9/  6/41 


.  3/  8/41 
.11/30/40 
.12/28/40 
.Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


.  Not  Rev. 
.Not  Rev. 
.  4/  5/41 
.Net  Rev. 
.  12/28/40 
.  5/24/41 
.  1/18/41 
.Not  Rev. 
.  4/  5/41 
.  Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.Not  Rev. 
.  12/28/40 
.  3/15/41 
.  8/30/41 
.  Not  Rev. 
.10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.Not  Rev. 
.  12/28/40 
.  1/18/41 
.  5/  3/41 


.  5/  3/41 
.12/28/40 
.12/  7/40 
.  8/31/40 
.  3/  8/41 
.10/26/40 
.Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


.11/  8/41 
.  1/24/42 
.  9/13/41 
.  1/  3/42 
.11/  8/41 
.  1/24/42 


VITAPHONE- WARNER  BROS.  1941-42 

Comment  Running  Reviewer 

Time     Issue  Of 

HOLLYWOOD  NOVELTIES  (6) 

7301  Polo  With  the  Stars                                 10  ..Not  Rev. 

7304  Miracle  Makers  Poor                    10  .,  9/13/41 

7303  Points  on  Arrows  dood                     10  ..  9/13/41 

7302  White  Sails   Excellent               10  ..11/15/41 

LOONEY  TUNES  (16) 

7601  Notes  to   You                                       |0  ..Not  Rev. 

7607  Porky's  Cafe                                              7  ..Not  Rev. 

7604  Porky's   Midnight    Matinee                         7  .  Not  Rev 

7605  Porky's  Pastry  Pirate                                 7  ..Not  Rev 

7603  Porky's  Pooch   Good                      7  ..12/27/41 

7602  Robinson  Crusoe.  Jr  Average                  7  ..11/15/41 

7607  Who's  Who  in  the  Zoo                               7  ..  Not  Rev. 

MELODY    MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  ...  10  .  11/15/41 

7503  Forty  Boys  and  a  Seng... Good                    10  ..  9/13/41 

7504  Carl  Hoff  &  Band                                    10  ..Not  Rev 

7505  Playgirls                                                  10  ..Not  Rev. 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good            10  ..  9/13/41 

MERRIE   MELODIES  (26)  (Tech.) 
All  This  and  Rabbit 

Stew   Excellent                7  ..  9/13/41 

Aloha   Hooey                                              7  ..Not  Rev 

Bird  Came  COD                                        7  .  .  Not  Rev. 

Brave  Little  Bat  Fair                       7  ..12/27/41 

Bug  Parade   Clever                    7  ..11/  8/4 1 

Cagey  Canary   Very  Funny  .  .    7  ..  1/24/42 

Conrad  the   Sailor                                     7  . .  Not  Rev. 

Crazy  Cruise                                              7  ..Not  Rev. 

Hop,  Skip  and  A  Chump                           7  ..Not  Rev. 

Rhapsody  in  Rivets  Good                      7  ..  1/24/42 

Rookie  Revue   Out  Dated              7  ..12/27/41 

Saddle  Silly                                               7  ..Not  Rev 

Wabbit  Twouble   Very  Funny  ...    7  ..  1/24/42 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show  20  ..12/  6/41 

7002  Soldiers  in  White                                 20  ..Net  Rev 

7004  Spanish  Fiesta   Colorful                 19  ..12/  6<4i 

7001  Tanks  Are  Coming  Excellent   20  ..  9/13/41 

SPORTS  PARADE  (10)  (Tech.) 

7405  Hunting    Dogs  at   Work                           10  ..Not  Rev. 

7402  King  Salmon   Fascinating    ...  10  ..12/27/41 

7401  Kings  of  the  Turf  Interesting             10  ..  9/13/41 

7404  Rodeo   Round   Up                                      10  ..Not  Rev. 

7403  Water  Sports   Average                 10  ..11/15/41 

MISCELLANEOUS 

Adventure  in  the  Bronx 

(N.  Y.  Zoological  Soc.)  Good    Il'/j..  8/23/41 

Alive  in  the  Deep  (Prod.)  Exciting    22  ..  5/24/41 

Man  the  Enigma  (Prod.)  Informative    ...  25  ..  5/24/41 

Our  Constitution  (Prod.)  Inspiring    19  ..5/  3/41 

Our  Declaration  of 

Independence  (Prod.)   Timely    19  . .  5/  3/41 

SERIALS  1940-41 

No  Chapters  Review!* 
Issue  Of 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps.  11/29/41 

Iron  Claw    15  Chaps.  J/2J/4I 

Spider  Returns    15  Chaps.  5/10/41 

White  Eagle    15  Chaps.  Net  Rev. 

REPUBLIC 

Adventures  ot  Captain  Marvel...  12  Chaps.  3/  8/41 

Jungle  Girl    15  Chaps.  5/31/41 

King  of  the  Royal  Mounted   12  Chaps.  8/17/40 

Mysterious  Dr.  Satan   15  Chaps.  11/23/41 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps.  11/  2/41 

Junior  G-Men    12  Chaps.  8/  3/41 

Sky  Raiders    12  Chaps.  2/15/41 

Winners  of  the  West   15  Chape.  Net  Res 

1941-42 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc   15  Chaps.  12/  6/41 

King  of  the  Texas  Rangers   12  Chaps.  9/  6/41 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps.  11/  1/41 

Riders  of  Death  Valley   15  Chaps.  4/12/41 

Sea  Raiders    12  Chaps.  7/19/41 

WAR  ACTIVITIES  COMMITTEE  RELEASES 

Title                                          Running  Distributed 

Time  By 

America  Builds  Ships   3   List  "B" 

Army  in  Overalls   3   List  "B" 

Bits  and  Pieces   3   List  "B" 

Bomber    8   List  "C" 

Calling  All  Workers   2   List  "A" 

Candidates  Class    12   Marine  Corps 

Food    For    Freedom   3   List  "C" 

Pots  to  Planes    3   List  "C" 

War  Department  Trailers 

Where  Do  We  Go?   2   List  "B" 

Women    In    Defense   10   List  "C" 

CITY  List  "A"      List  "B"      List  "C"        List  "D" 

Albany  Col  Univ  MGM  20th  

Atlanta  Par  20th  U  A  MGM  

Boston  Col  Univ  MGM  UA  

Buffalo  UA  Col  20th  Par  

Charlotte  UA  Col  20th  Univ  

Chicago  Par  20th  Col  MGM  

Cincinnati  Univ  WB  Rep  20th  

Cleveland  UA  Col  20th  Univ  

Dallas  RKO  MGM  WB  Par  

Denver  20th  Par  WB-RKO...WB  

Des  Moines  Col  Univ  MGM  Rep  

Detroit  MGM  RKO  Par  Col  

Indianapolis. . .  Univ  Rep  UA  RKO  

Kansas  City. .  .20th  Par  RKO  Univ  

Los  Angeles. . .  20th  Par  WB  MGM  

Memphis  MGM  RKO  Par    Col  

Milwaukee  20th  Par  Col  RKO  

Minneapolis. .  .Univ  WB  Rep  20th  

New  Haven  WB  UA  Univ  MGM  

New  Orleans. .  Par  20th  UA  RKO  

New  York  MGM  RKO  Par  WB  

Oklahoma  City  RKO  MGM  WB  Par  

Omaha  Col  Univ  MGM  WB  

Philadelphia. .  WB  UA  Univ  RKO  

Pittsburgh  WB  Rep  RKO  UA  

Portland  Par  20th   RKO  Rep  

St.  Louis  WB  UA  Univ  Par  

Salt  Lake  City.  MGM  RKO  Par  WB  

San  Francisco.  .RKO  MGM  WB  Col  

Seattle  RKO  MGM  Col  UA  

Washington  .    Univ  WB  Rep  20th  


Defense  Saving&Eay-Roll  Allotment  Plan 


voluntary 
pay-roll 
allotment 
plan 


llOlpS  workers  provide  for  the  future 
llClpS  build  future  buying  power 
lielpS  defend  America  today 


This  is  no  charity  plea.  It  is  a  sound  business  proposition  that 
vitally  concerns  the  present  and  future  welfare  of  your  company, 
your  employees,  and  yourself. 

During  the  post-war  period  of  readjustment,  you  may  be  faced 
with  the  unpleasant  necessity  of  turning  employees  out  into  a 
confused  and  cheerless  world.  But  you,  as  an  employer,  can  do 
something  now  to  help  shape  the  destinies  of  your  people. 
Scores  of  business  heads  have  adopted  the  Voluntary  Pay-roll 
Allotment  Plan  as  a  simple  and  easy  way  for  every  worker  in 
the  land  to  start  a  systematic  and  continuous  Defense  Bond 
savings  program. 

Many  benefits  .  .  .  present  and  future.     It  is 

more  than  a  sensible  step  toward  reducing  the  ranks  of  the 
post-war  needy.  It  will  help  spread  financial  participation  in 
National  Defense  among  all  of  America's  wage  earners. 

The  widespread  use  of  this  plan  will  materially  retard  infla- 
tion. It  will  "store"  part  of  our  pyramiding  national  income 
that  would  otherwise  be  spent  as  fast  as  it's  earned,  increasing 
the  demand  for  our  diminishing  supply  of  consumer  goods. 

And  don't  overlook  the  immediate  benefi.  .  .  .  money  for 
defense  materials,  quickly,  continuously,  willingly. 

Let's  do  it  the  American  way!    America's  talent  for 

working  out  emergency  problems,  democratically,  is  being 
tested  today.  As  always,  we  will  work  it  out,  without  pressure 
or  coercion  ...  in  that  old  American  way;  each  businessman 
strengthening  his  own  house;  not  waiting  for  his  neighbor  to  do 
it.  That  custom  has,  throughout  history,  enabled  America  to 
get  things  done  of  its  own  free  will. 

In  emergencies,  America  doesn't  do  things 

''hit-or-miss."  We  would  get  there  eventually  if  we 
just  left  it  to  everybody's  whim  to  buy  Defense  Bonds  when  they 
thought  of  it.  But  we're  a  nation  of  businessmen  who  under- 
stand that  the  way  to  get  a  thing  done  is  to  systematize  the  oper- 
ation. That  is  why  so  many  employers  are  getting  back  of  this 
Voluntary  Savings  Plan. 

Like  most  efficient  systems,  it  is  amazingly  simple.  All  you 
have  to  do  is  offer  your  employees  the  convenience  of  having 
a  fixed  sum  allotted,  from  each  pay  envelope,  to  the  purchase  of 
Defense  Bonds.  The  employer  holds  these  funds  in  a  separate 
bank  account,  and  delivers  a  Bond  to  the  employee  each  time 
his  allotments  accumulate  to  a  sufficient  amount. 

Each  employee  who  chooses  to  start  this  savings  plan  decides 
for  himself  the  denomination  of  the  Bonds  to  be  purchased  and 
the  amount  to  be  allotted  from  his  wages  each  pay  day. 


How  big  does  a  company  have  to  be?  From 

three  employees  on  up.  Size  has  nothing  to  do  with  it.  It  works 
equally  well  in  stores,  schools,  publishing  houses,  factories,  or 
banks.  This  whole  idea  of  pay-roll  allotment  has  been  evolved 
by  businessmen  in  cooperation  with  the  Treasury  Department. 
Each  organization  adopts  its  own  simple,  efficient  application 
of  the  idea  in  accordance  with  the  needs  of  its  own  set-up 

ISo  chore  at  all.  The  system  is  so  simple  that  A.  T.  &  T. 
uses  exactly  the  same  easy  card  system  that  is  being  used  by 
hundreds  of  companies  having  fewer  than  25  employees!  It  is 
simple  enough  to  be  handled  by  a  check-mark  on  a  card  each 
pay  day. 

Plenty  of  help  available.  Although  this  is  your  plan 
when  you  put  it  into  effect,  the  Treasury  Department  is  ready 
and  willing  to  give  you  all  kinds  of  help.  Local  civilian  com- 
mittees in  48  States  are  set  up  to  have  experienced  men  work 
with  you  just  as  much  as  you  want  them  to,  and  no  more. 

Truly,  about  all  you  have  to  do  is  to  indicate  your  willingness 
to  get  your  organization  started.  We  will  supply  most  of  the 
necessary  material,  and  no  end  of  help. 

The  first  step  is  to  take  a  closer  look.  Sending  in 

the  coupon  in  no  way  obligates  you  to  install  the  Plan.  It  will 
simply  give  you  a  chance  to  scrutinize  the  available  material  and 
see  what  other  companies  are  already  doing.  It  will  bring  you 
samples  of  literature  explaining  the  benefits  to  employees  and 
describing  the  various  denominations  of  Defense  Savings  Bonds 
that  can  be  purchased  through  the  Plan. 

Sending  the  coupon  does  nothing  more  than  signify  that  you 
are  anxious  to  do  something  to  help  keep  your  people  off  relief 
when  defense  production  sloughs  off;  cmething  to  enable  all 
wage  earners  to  participate  in  finanein;  Defense;  something  to 
provide  tomorrow's  buying  power  for  your  prod- 
ucts; something  to  get  money  right  now  for  guns 
and  tanks  and  planes  and  ships. 

France  left  it  to  "hit-or-r  liss"  .  .  .  and  missed. 
Now  is  the  time  for  you  to  act!  Mail  the  coupon 
or  write  Treasury  Department,  Section  A,  709 
Twelfth  St.  NW.,  Washington,  D.  C. 


i 


V 


FREE  -  NO  OBLIGATION 


Treasury  Department,  Section  A, 
709  Twelfth  St.  NW.,  Washington,  D.  C. 

Please  send  me  the  free  kit  of  material  being  used  by 
companies  that  have  installed  the  Voluntary  Defense 
Savings  Pay-Roll  Allotment  Plan. 

Name  


Position 


Company 
Address  


The  Gayest  Merry-Go-Round  Of  Love  And 
Laughter  That  Ever  Made  Audiences  Roar! 


urn® 


77/£ 


I 


with  ALINE  MacMAHON  •  STANLEY  RIDGES  •  ARLINE  JUDGE  •  ROGER  CLARK 
directed  by  MITCHELL  LEISF.N  •  a  Columbia  picture 

Screen  play  by  James  Edward  Grant  and  Albert  McCleery  .  A  CHARLES  K.  FELDMAN  GROUP  PRODUCTION 


FEB  10  1942 


REVIEWED  IN  THIS  ISSUE 

Page 

Roxie  Hart  9 

Song  of  the  Islands  9 

Castle  in  the  Desert  9 

On  the  Sunny  Side  9 

The  Night  Before  the  Divorce  16 

Code  of  the  Outlaw  16 


■k  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  37 


Vol.  36 


No.  3 


February  7 
19   4  2 

CHARLES  E.  'CHICK'  LEWIS 

Editor  and  Publisher 


REMEMBER  PEARL  HARBOR 


THE  LIBRARY  oF^(fiftSing 

CENTRAL  SERIAL  RECORD 

THE  SHOW  BUILDER 

FEB  2  0  1942 
Copy  ^ 

Short  ISuEqects  vs.  Duals 

Choose  Your  Corners — Gentlemen 

Juvenile  Shorts  Programs  Analyzed 
Two  Shorts  Get  Patriotic  Premieres 
Timely  Film  Revival  Boosts  Business 
FitzPatrick  and  the  Broken  Record 


lS/Lonthly  Product  Checkup 


INTRODUCING 
WOMAN  OF  THE  YEAR 
TO  THE  BOYS! 


MThey  were 


•<T,  "I  just  broke  in+c 

are.  L?e7*e*~e  discu^inr,      +he  headlines  wtt 

••TheY^Ife    '     nTi325^Se  J        Gwtw  Business 


"Sorrv  +o  lake  +k 


OF 


THE 


YEAR 


A  George  STEVENS 

Production 

with  Fay  Bainter,  Reginald  Owen 
Original  Screen  Play  by  Ring 
lardner,  Jr.  and  Michael  I Kanm 
Direded  by  GEORGE  STEVENS 
Produced  by  JOSEPH  I. 
MANKIEWICZ  •  A  Metro- 
Goldwyn-MayeHPicfore_ 


PLAY  "THE  NEW  SPIRIT/'  U.S.  TREASURY  SHORT- it's  100%  entertainment 


©C1B 


530764 


February  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


Current  Observations 

Three  recommendations  were  made  by  Allied  this 
week  for  submission  to  the  membership  to  determine 
which  will  appeal  as  a  substitute  to  the  present  consent 
decree  selling,  if,  as  and  when  that  document  is  scrapped. 

Number  one  is  simply  wishful  thinking.  Numbers 
two  and  three  revert  back  to  the  old  selling  but  with 
L  cancellation  privileges  clearly  defined. 

We  are  still  waiting  for  similar  recommendations  from 
other  groups  on  this  same  subject.  When  they  are  all 
submitted  and  analyzed,  the  United  Industry  Committee 
will  then  take  them  up  and  from  them,  we  hope,  find  a 

solution  for  a  vexing  problem. 

*        *  si- 
Many  exhibs  are  showing  a  keen  interest  in  current 
rumors  that  priorities  and  other  war  conditions  will 
bring  about  the  end  of  double  features.    Sorry  we  can't 
give  them  either  encouragement  or  ice  water. 

Whatever  happens  to  this  ancient  football  of  the  in- 
dustry will  come  about  without  much  fanfare  of 
trumpets  or  remarks  from  any  source.  American  busi- 
ness men  take  "orders"  from  Washington  in  just  that 
spirit.  When  called  upon,  they  respond.  There  is  no 
reason  to  believe  the  movie  industry  in  any  of  its  branches 
will  do  otherwise  should  the  occasion  demand  full  coop- 
eration and  support.  That  goes  for  dual  black-outs,  or 
anything  else  that  can  happen  suddenly — which  is  the 
way  things  are  happening  these  days. 

Another  item  of  doubt  at  this  moment  is  the  premium 
or  theatre  giveaway.  These  adjuncts  to  seat  selling,  as 
claimed  by  their  proponents,  always  take  a  licking  when 
the  box-office  receipts  are  on  the  rise.  Many  consider 
them  a  "product  of  depression." 

Just  as  there  were  double  bills  long  before  the  depres- 
sion, so  there  were  premiums  and  giveaways.  Before 
\  the  depression  they  were  called  "products  of  competi- 
tion."   Isn't  it  funny  how  simple  it  is  to  coin  appropri- 
ate names  to  serve  any  convenient  purpose? 

However,  in  the  absence  of  definite  statements  to  the 
contrary,  we  must  assume  that  the  two  items  herein- 
before referred  to,  are  still  holding  their  own  with 
exhibitors  who  believe  they  help  them.  It's  a  pro  and 
con  argument  anyway. 

From  Washington  came  word,  just  as  this  issue  goes 
to  press,  that  American  Seating  Company  has  perfected 
a  "Victory  Chair"  which  was  submitted  to  the  officials 
■  of  the  War  Production  Board  and  greeted  with  enthusi- 
astic approval. 

This  comes  at  a  vitally  important  time  when  many 


theatre  owners  are  wondering  whether  new  chairs  will 
be  available  during  the  war.  It  will  also  serve  to  answer 
a  dozen  or  more  letters  on  the  subject  received  at  this 
desk  during  the  past  few  weeks. 

Complete  details  about  the  "Victory  Chair"  will  be 
carried  in  STR  next  week.  We  suggest  you  look  for  it 
and  see  if  it  doesn't  encourage  you  to  proceed  with  those 
modernization  plans  for  re-seating  your  auditorium. 

Optimism  runs  high,  to  judge  from  current  headlines 
in  the  trade  papers.  Several  companies  have  announced 
big  increases  in  their  production  budgets  for  the  coming 
season.  Which  may  mean  one  or  two  things.  One:  that 
producers  are  definitely  aiming  for  stronger  box-office 
product  and  are  willing  to  back  up  their  aims  by  spend- 
ing more  money  to  achieve  their  purpose,  or,  two:  that 
it  may  sound  more  impressive  to  make  those  claims 
around  this  time  when  current  business  seems  to  be  so 
much  better  than  a  year  ago. 

If,  for  a  third  angle,  it  is  aimed  at  getting  still  higher 
prices  for  product  next  year,  then  they  had  better  move 
with  caution.  Aside  from  the  first  runs,  many  theatres 
are  still  struggling  to  balance  income  and  outgo.  This 
especially  applies  to  the  subsequent  runs  in  the  inde- 
pendent class.  These  exhibitors  are  far  from  rolling  in 
a  wealth  of  profits.  Many  are  still  trying  to  get  some- 
thing better  than  a  bare  living  out  of  their  investments. 

"OP  Up-And-At-'Em-Richey  of  MGM  credits  the 
re-birth  of  showmanship"  for  the  current  upward 
trend  in  receipts.  And  being  fond  believers  ourselves, 
we  cannot  refrain  from  casting  our  vote  with  H.M. 

Undoubtedly,  there  is  an  encouraging  amount  of  ac- 
tivity in  show  merchandising  which  had  been  lying  dor- 
mant for  quite  a  few  years  but  re-appearing  all  over  the 
country  on  a  wide  scale  and  in  many  variations. 

Aided  and  abetted  by  a  pretty  high  average  of  strong 
product,  theatremen  are  again  feeling  out  publicity  cam- 
paigns and  show  selling  ideas  that  less  prosperous  times 
made  them  less  inclined  to  employ.  While  such  caution 
may  have  been  prompted  by  dwindling  receipts,  it  never- 
theless curbed  vitally  important  activity  when  aggressive 
show-selling  was  sorely  needed  to  bolster  dwindling 
receipts. 

With  many  more  dollars  available  for  buying  enter- 
tainment it  is  only  sensible  to  assume — and  every  theatre- 
man  should  give  this  serious  consideration — that  the 
showman  who  injects  the  most  appeal  into  his  merchan- 
dising will  be  the  one  who  will  get  the  majority  of  those 
elusive  dollars. 

—"CHICK"  LEWIS 


Page  4  SHOWMEN'S    TRADE  REVIEW 


February  7 ,  1942 


ALLIED  PROPOSES  NEW  SALES  PLANS 


UMPI  to  End  Shorts  Forcing 

Committee  Considers 


Divorcement 


That  b  Other  Problems 


Move  to  Settle 
Minn.  Problem 


Strom  Meets  with  Distribs; 
Population  Shift  a  Factor 


2  Alternatives  Would 
Restore  Block  Booking 
With  20%  Cancellation 

Three  proposed  selling  plans  to 
supplant  the  blocks-of-five  system 
have  been  advanced  by  Allied  and 
now  are  being  submitted  to  the  or- 
ganization's membership  for  study. 
The  proposals  were  announced  fol- 
lowing a  meeting  of  Allied's  board 
of  directors  this  week.  The  three 
plans  are  as  follows : 

Proposal  No.  1 :  Pictures  will  be 
identified  as  far  as  possible  when 
offered  and  the  exhibitor  will  buy 
those  pictures  which  he  desires  and 
refuse  to  buy  those  he  does  not 
want.  Under  this  plan,  the  exhibitor 
would  be  given  the  widest  possible 
choice  and  he  would  not  be  de- 
pendent on  any  cancellation  plan. 

Proposal  No.  2:  This  contem- 
plates a  return  to  the  former  plan 
of  block  booking  with  a  20  per  cent 
cancellation  but  the  cancellation  to 
be  permitted  in  each  price  bracket. 
This  would  prevent  the  distributors 
from  restricting  all  cancellations  to 
the  lowest  price  bracket. 

Proposal  No.  3 :  Same  as  No.  2 
except  that  the  cancellation  would  be 
20  per  cent  of  the  total  monetary 
value  of  the  contract,  regardless  of 
the  number  of  pictures  or  the  amount 
of  money. 

It  is  not  known  whether  distribu- 
tors would  agree  to  the  plans.  How- 
ever, several  well-informed  exhibi- 
tors who  have  read  the  Allied  pro- 
posals express  the  belief  that  since 
the  outstanding  objection  to  the  old 
block  selling  was  abuse  of  the  can- 
cellation rights  by  exchanges,  there 
appears  to  be  a  chance  that  pro- 
posal Number  Two  miaiit  be  ac- 
ceptable to  the  distributors. 

"Reap  the  Wild  Wind" 
To  Be  Sold  Separately 

Paramount  will  sell  "Reap  the 
Wild  Wind"  separately  and  not  as 
part  of  any  block,  General  Sales 
Manager  Neil  F.  Agnew  announced 
this  week.  World  premiere  of  the 
DeMille  production  will  be  in  Holly- 
wood. 


Pettijohn  Resigns 

Charles  C.  Pettijohn  announced 
his  resignation  as  general  counsel 
for  the  MPPDA  this  week,  effective 
March  S.  He  will  return  to  private 
law  practice. 


INDEX  OF  DEPARTMENTS 

Page 


Advance  Dope    36 

Boxoffice  Slants    9 

Feature   Booking  Guide   37 

Hollywood    34 

Newsreel  Synopses    32 

On  the  Patriotic  Front   12 

Product  Check-Up    24 

Program  Exchange    22 

Selling  the  Picture   18 

Shorts   Booking   Guide   40 

Shorts  Check-Up    33 

Short  Subject  Reviews   32 

Show  Builder    25 

Showmanalysis    20 

Variety  Club  Notes   15 


Sought  By  Gov't. 

Claim  Para.,  20th-Fox 
Have  Expansion  Policies 

The  Government  has  filed  notices 
of  motions  against  Paramount  and 
20th  Century-Fox  seeking  compul- 
sory divorcement  of  theatres  which 
the  companies  have  acquired  since 
the  signing  of  the  consent  decree. 
The  claim  is  made  that  Paramount 
has  acquired  197  theatres  since  the 
decree  and  20th-Fox  40  through 
National  Theatres,  all  in  violation 
of  the  decree  which  banned  theatre 
expansion. 

Attorneys  for  the  film  companies 
are  of  the  opinion  that  the  Govern- 
ment cannot  compel  any  company 
to  divest  itself  of  theatres  unless 
it  proves  that  they  were  acquired  in 
a  general  expansion  program,  the 
existence  of  which  is  denied  by  both 
20th-Fox  and  Paramount. 

Paramount  theatres  named  in  the 
action  and  the  reasons  alleged  by 
the  Government  for  their  acquisi- 
tion are  as  follows: 

Because  the  theatres  were  acquired  in  a 
town  where  the  company  did  not  previ- 
ously have  any  theatre  interests : 

Firemen's,  New  Hampton,  la.;  Rich- 
mond, Rockingham,  N.  C. ;  Little,  Rock- 
ingham, N.  C;  Oil  City,  Falls  City,  Neb.; 
Rivoli,  Falls  City,  Neb.;  Joy,  Dardanelle, 
Ark. ;  and  Plaza,  Donna,  Tex. 

Because  the  theatres  acquired  were  form- 
erly in  competition  with  those  owned  by 
the  company  and  the  acquisition  eliminated 
all  further  competition  in  the  town: 

U-Ark,  Fayetteville,  Ark.;  Colonial,  Bu- 
ford,  Ga.;  Gibson,  Greenville,  Mich.;  Isis, 
Preston,  Ida.;  Vogue,  Orlando,  Fla.;  Cam- 
den, Camden,  Ark.;  and  the  Civil,  Owens- 
boro,  Ga. 

Because  the  theatres  were  acquired  after 
the  owner  had  started  arbitration  proceed- 
ings because  of  unreasonable  clearance: 

Camden,  Camden,  Ark.;  Lyceum,  Duluth, 
Minn.;  and  the  Portage,  Chicago,  111. 

20th-Fox  Theatres  complained  of 
follow : 

Because  the  theatres  Were  acquired  in  a 
town  where  the  company  did  not  previ- 
ously have  any  theatre  interests: 

Opheum,  Kenosha,  Wis.;  Oshkosh,  Osh- 
kosh,  Wis. ;  Strand,  Oshkosh,  Wis. ;  Vil- 
lage, Claremont,  Calif.;  Kerridge,  Han- 
cock, Mich.;  Orpheum,  Hancock,  Mich.; 
and  Lode,  Houghton,  Mich. 

Because  the  theatres  acquired  were  form- 
erly in  competition  with  those  ozvned  by 
the  company  and  the  acquisition  eliminated 
all  further  competition  in  the  town: 

Rialto,  Marionnette,  Wis. ;  State,  Fort 
Collins,  Calif.;  Time,  Jacksonville,  111.; 
America.  Sterling,  Calif.;  Apollo.  James- 
ville,  Wis.;  Jeffrys.  Jamesville,  Wis.;  Long- 
mont,  Calif.;  Monrovia,  Monrovia,  Calif.; 
and  Bell,  Bell,  Calif. 

Because  the  theatres  were  purchased 
after  the  company  had  received  a  complaint 
from  the  D  of  J  that  the  theatres  were 
being  discriminated  against: 

State,  Fort  Collins,  Calif.;  Liberty,  Se- 
dalia.  Miss.;  Sedalia,  Sedalia,  Miss.;  Amer- 
ica, Sterling,  Calif.;  and  Longmont,  Long- 
mont,  Calif.  

Honors  for  Rafferty 

Jim  Rafferty,  a  member  of  Uni- 
versal Pictures  accounting  depart- 
ment in  New  York,  will  have  his 
name  inscribed  in  the  N.Y.A.C.  Hall 
of  Fame.  Rafferty  bettered  the 
A.A.U.  mile  run  record  when  he 
finished  a  few  feet  behind  national 
champion  Leslie  MacMitchell  at  the 
recent  A.A.U.  meet  in  New  York. 


Of  Industry  Relations 


•  The  joint  committee  of  the  UMPI 
took  a  long  step  on  the  road  to  solu- 
tion of  the  problem  of  harmonizing 
relations  between  the  branches  of 
the  industry  last  week  when  it  pro- 
posed what  may  prove  to  be  a  solu- 
tion to  the  charge  that  distributors 
are  forcing  shorts.  At  the  sugges- 
tion of  the  exhibitor  members  of  the 
committee  the  five  consenting  dis- 
tributors will  write  letters  to  each 
of  their  customers  announcing  their 
policies. 

These  letters  will  state  that  neither 
the  sales  manager  nor  the  president 
has  ever  received  a  complaint  and 
that  the  exhibitor  leaders  attending 
the  UMPI  conferences  agree  that 
the  distributors  have  done  their  best 
to  curb  this  practice.  The  letters 
further  state  that  the  companies  will 
grant  relief  to  any  exhibitor  who 
has  been  forced  to  buy  shorts  by  its 
representatives. 

A  number  of  different  ideas  look- 
ing toward  a  better  method  of  sell- 
ing than  the  five-picture  plan  were 
proposed  in  the  sub-committee.  When 
the  committee  reconvenes  Feb.  17, 
it  is  expected  that  some  of  these 
may  be  combined  into  a  suggestion 
which  may  lead  to  a  solution  of 
this  problem. 

The  problem  of  settling  individual 
complaints  of  exhibitors  against  dis- 
tributors it  is  proposed  to  deal  with 
through  the  existing' exhibitor  or- 
ganizations, acting  as  contact  for 
the  UMPI  committee.  Where  no 
exhibitor  organization  is  available, 
the  three  exhibitor  groups  will  des- 
ignate the  contact  points. 

To  settle  territorial  grievances 
of  a  general  nature,  no  definite  solu- 
tion was  advanced  but  it  was  pro- 
posed that  a  neutral  fact-finding 
committee  from  outside  the  terri- 
tory affected  might  be  utilized. 

Jack  Kirsch,  chairman  of  the  sub- 
committee, will  receive  during  the 
recess  suggestions  as  to  how  the 
present  machinery  and  scope  of  ar- 
bitration may  be  expanded  so  that 
it  may  play  a  more  vital  part  in 
the  solution  of  industry  problems. 

During  the  recess  many  of  these 
suggestions  may  crystallize  so  that 
final  steps  toward  the  solution  of  the 
problems  indicated  could  be  taken 
at  the  next  sessions. 


Lesser  and  McDonough 
Resign  From  RKO 

Executive  Producers  Sol  Lesser 
and  J.  R.  McDonough  have  resigned 
from  RKO  it  was  announced  this 
week.  Lou  Ostrow,  formerly  an 
MGM  and  20th-Fox  producer,  has 
been  named  assistant  to  Joseph  I. 
Breen,  vice-president  in  charge  of 
production.  Lesser  will  remain  un- 
til March  1  to  finish  "Turtles  of 
Tahiti"  and  then  will  go  to  United 
Artists  to  make  a  picture. 


Possible  early  settlement  of  the  i 
quarrels  between  the  distributors  and 
Minnesota  exhibitors  was  seen  this 
week  as  Fred  Strom,  business  man- 
ager  of  Northwest  Allied,  and  dis- 
tribution  executives   were   in  con- 
ference.    The    disputes    have   been  j 
raging  for  a  considerable  period  but 
they  grew  most  serious   this  Fall 
when,  following  adoption  of  a  law  [ 
prohibiting    licensing   of   less    than  ji 
his  whole  season's  output  of  pictures 
by  any  distributor,  major  company 
product  became  practically  unavail- 
able in  the  state. 

After  the  major  companies  had 
obtained  permission  from  the  Fed- 
eral Court  in  New  York  to  sell 
pictures  under  conditions  different 
from  those  prescribed  under  the 
consent  decree,  the  Minnesota  ex- 
hibitors claimed  that  the  terms  asked 
were  impossible.  A  mass  meeting 
of  exhibitors  in  Chicago  to  protest 
was  called  but  later  ■  called  off  by 
the  Minnesota  exhibs. 

Strom  said  this  week  that  an  un- 
derstanding had  been  reached  with 
Paramount  and  Loew's  in  Duluth, 
where  these  two  companies  control 
the  theatre  situation.  But  many 
problems  remain,  he  said,  because  of 
the  different  selling  policy  in  the 
state,  the  lateness  of  releases  owing 
to  the  halting  of  product  this  Fall 
and  the  fact  that  large  numbers  of 
people  are  moving  from  smaller 
towns  to  larger  manufacturing  cen- 
ters. 


"To  Be"  Release  Mar.  6 

"To  Be  Or  Not  To  Be,"  last  pic- 
ture starring  Carole  Lombard,  will 
be  released  on  March  6,  but  will  be 
preceded  by  simultaneous  world  pre- 
mieres in  three'  Los  Angeles  theatres 
on  Feb.  19,  it  was  announced  this 
week. 


SHOWMEN'S 


Trade 

Vol.  36,  No.  3 


Review 

Feb.  7,  1942 


Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 

Published  every  Friday  by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York  City.  Telephone  BRyant  9-5606. 
Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager; 
Harold  Kendall,  Equipment  Advertising 
Manager;  West  Coast  Office,  Guaranty 
Bldg.,  6331  Hollywood  Blvd.,  Hollywood, 
Calif.,  Telephone  Hollywood  1390,  Ann 
Lewis,  manager;  London  Representative, 
Milton  Deane,  185  Fleet  St.,  London 
E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Syd- 
ney, Australia.  Subscription  rates  per 
year:  $2.00  in  the  United  States  and 
Canada ;  Foreign,  $5.00.  Single  copies, 
ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  second  class  matter 
February  20.  1940,  at  the  Post  Office  at 
New  York,  N.  Y.,  under  the  Act  of  March 
3,  1879.  Contents  copyrighted  1942  by 
bhowmen's  Trade  Review,  Inc.  Printed 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York  City 


February  7,  lc/42 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Important  Dates 

Feb.  26  :  Academy  Awards  Dinner,  Bilt- 
more  Bowl,  Hollywood. 

Mar.  14 :  Warner  Club  Banquet  and 
Ball,  Hotel  Waldorf  Astoria,  New  York. 

March  15:  Boston  Cinema  Club  dinner 
dance. 

April  28  :  Schine  anti-trust  suit  to  trial, 
Federal  Court,  Buffalo. 

May  4-8:  SMPE  Spring  convention, 
Hollywood-Roosevelt  Hotel,  Hollywood. 


Shortages  Hit 
Cartoon  Studios 

Fleischer  Concentrates  On 
Shorts;  To  Quit  Features 


Dwindling  supplies  of  certain 
chemicals  needed  for  colors  used  in 
cartoon  making  have  caused  con- 
siderable concern  at  some  of  the  car- 
toon studios,  it  was  learned  this 
week.  Richard  Murray,  New  York 
representative  of  the  Fleischer  Stu- 
dios, said  that  the  shortage  was  so 
serious  that  Fleischer  would  confine 
all  his  efforts  to  short  subjects  and 
would  discontinue  feature  production. 

Murray  said  the  chief  shortages 
are  of  white  pigments,  used  prin- 
cipally to  lighten  other  colors  and 
gelatin  needed  for  tracing  drawings 
for  cartoon  animation. 

The  shortage  is  not  universal,  it 
was  learned,  since  the  Disney  Stu- 
dios are  not  curtailing  production  in 
any  way  and  as  far  as  the  New 
York  office  knows  there  has  been 
little  or  no  difficulty  with  either 
pigments  or  gelatin.  It  also  was 
said  that  the  Disney  Studios  made 
their-  own  paints  and  pigments. 


Anti-Discrimination 
Bill  in  N.Y.  Legislature 

Attorneys  for  theatre  circuits  in 
New  York  State  are  concerned  over 
a  bill  introduced  in  the  New  York 
State  Assembly  last  week  by  As- 
semblyman Burrows,  colored  legis- 
lator, which  would  make  mandatory 
the  suspension  of  license  of  any 
theatre  that  fails  to  "make  avail- 
able to  all  persons  within  the  juris- 
diction of  this  state  the  full  and 
equal  accommodations,  advantages, 
facilities  and  privileges  of  such  place 
of  public  accommodation,  resort  or 
amusement  without  discrimination  as 
to  race,  color  or  creed,  subject  only 
to  the  conditions  and  limitations  es- 
tablished by  law  and  applicable  alike 
to  all  persons." 

The  law,  which  has  been  read 
once  and  referred  to  the  Judiciary 
Committee,  would  require  licensing 
officials  or  body  of  the  state,  or  any 
city,  village,  town  or  county  to  hold 
a  hearing  upon  the  petition  of  any 
person  claiming  he  has  been  denied 
all  the  advantages  enumerated. 

Furthermore  the  Burrows  law  pro- 
vides that  if  the  theatre  or  other 
place  in  question  has  "deliberately 
and  intentionally  breached  the  con- 
dition," it  may  suspend  the  license 
for  longer  than  one  month  or  re- 
voke the  license. 


Conrow  Winds  Up  Tour 

L.  W.  Conrow,  Altec  Service 
president,  has  returned  to  New  York 
after  a  swing  through  the  South, 
the  Southwest  and  Middle  West. 


Univ.  To  Make  Strike  Hits 
50  In  1942-43  Ind.Exchanges 


Three  More  From  Outside 
Producers  Are  Scheduled 


Universal's  "Victory  Program  for 
1942-43"  calls  for  the  production  of 
fifty  features,  in  addition  to  three 
that  are  to  be  made  by  outside  pro- 
ducers, according  to  an  announce- 
ment this  week  by  W.  A.  Scully, 
vice-president  and  general  sales  man- 
ager. 

Scully  recently  returned  from  a 
four  week  trip  participating  in  pro- 
duction conferences  at  the  West 
Coast  studios.  Additional  details  of 
the  ambitious  program  are  to  be  de- 
tailed shortly,  the  Scully  announce- 
ment declared.  Walter  Wanger, 
whose  "Eagle  Squadron,"  chron- 
icling exploits  of  American  fliers 
with  the  R.A.F.  is  now  being  made, 
was  in  attendance  at  the  picture 
talks. 

Promotional  plans  for  the  com- 
pany's remaining  releases  for  the 
current  year  took  up  a  good  portion 
of  the  coast  meeting.  This  product, 
from  a  cast  and  production  stand- 
point, are  considered  as  important 
and  outstanding  as  the  company  has 
ever  been  able  to  release  previously 
in  a  complete  season. 

Included  in  these  forthcoming  features 
are:  "Ride  'Em  Cowboy"  with  Abbott 
and  Costello;  "What's  Cooking"  with  the 
Andrews  Sisters;  "Ghost  of  Frankenstein" 
with  Lon  Chaney,  Jr. ;  "The  Saboteur" 
with  Priscilla  Lane  and  Robert  Cummings  ; 
An  Irene  Dunne  production  directed  by 
Gregory  La  Cava ;  Marlene  Dietrich  and 
Randolph  Scott  in  "The  Spoilers" ;  Diana 
Barrymore,  Jon  Hall  and  Robert  Stack  in 
"Eagle  Squadron." 

Every  stage  on  the  Universal  lot  is 
busy  in  order  to  assure  the  fulfillment  of 
the  number  of  pictures  which  Scully  an- 
nounces for  release  to  complete  the  sea- 
son's production.  Among  those  in  produc- 
tion with  no  release  date  as  yet  set  are : 
"Broadway"  with  George  Raft  and  Brod 
Crawford ;  Abbott  and  Costello  in  "Par- 
don My  Sarong" ;  Edgar  Allen  Poe's 
"Mystery  of  Marie  Roget" ;  Damon  Run- 
yon's  "Butch  Minds  the  Baby"  with 
Virginia  Bruce;  and  "The  Invisible  Spy," 
A  Frank  Lloyd  production. 


Para.  Sells  2,476 
Contracts  in  Week 

Paramount  sold  2,476  contracts 
last  week,  setting  a  new  high  mark 
in  selling  under  the  consent  decree. 
The  new  contracts '  cover  all  four 
of  Paramount's  blocks-of-five  and 
"Louisiana  Purchase"  and  the  Hopa- 
long  Cassidy  Westerns.  A  compari- 
son of  gains  in  the  various  blocks 
revealed  that  last  week's  sales  in 
Block  1  showed  a  gain  of  163  per 
cent  over  the  previous  week ;  block 
2  showed  an  improvement  of  48  per 
cent;  block  3,  18  per  cent  and  block 
4,  425  per  cent. 


Nininger  Receives  Medal 
For  Son  Killed  in  Action 

Alexander  R.  Nininger,  manager 
of  the  Worth  Theatre,  Lake  Worth, 
Fla.,  last  week  received  the  Con- 
gressional Medal  of  Honor  for  his 
son  Lieut.  Alexander  R.  Nininger, 
Ir..  who  was  killed  in  action  in  the 
Philippines.  Lieut.  Nininger's  post- 
humous award  marked  the  first  time 
the  Medal  has  been  bestowed  in  this 
war. 


Local's  Charter  Revoked; 
Trade  Shows  at  Franklin 


Indiana  theatres  are  being  sup- 
plied with  film  from  other  exchanges 
mostly  Chicago,  although  some  thea- 
tres are  being  serviced  from  Cin- 
cinnati, St.  Louis  or  Memphis,  be- 
cause of  a  strike  by  exchange  em- 
ployes in  Indianapolis.  Shippers, 
poster  clerks  and  inspectors  were 
discharged  following  their  violation 
of  a  contract  imposing  restrictions 
on  the  number  of  reels  to  be  in- 
spected daily.  Local  B-35  has  had 
its  charter  revoked  by  the  IATSE 
because  of  the  outlaw  strike. 

Trade  shows  scheduled  to  be  held 
in  20th-Fox  exchanges  on  Monday 
and  Tuesday  of  this  week  were  post- 
poned because  of  the  strike.  They 
are  now  scheduled  for  next  Mon- 
day and  Tuesday  at  the  Artcraft 
Theatre,  Franklin,  Ind. 

Employes  of  exchanges  in  Chi- 
cago are  being  paid  overtime  for  the 
extra  work  entailed  in  handling  In- 
diana    film     shipments.  Republic 


EXTEND  5-4-5  PLAN 

Loew's  plan  of  making  three  changes 
of  program  in  two  weeks  will  be  ex- 
tended to  more  of  the  circuit's  Metro- 
politan area  theatres,  following  the  suc- 
cess of  the  plan  in  the  few  spots  where 
it  was  tried.  The  idea  entails  two 
shows  for  five  days  each  and  one  for 
four  days. 


added  four  employes  to  handle  the 
extra  work. 

Exhibitors  so  far  have  continued 
to  do  business  with  Indianapolis  ex- 
changes but  receive  their  film  from 
other  points.  Considerable  extra  ex- 
pense has  been  entailed  as  a  result 
of  the  strike. 


Millhauser  on  RKO  Board 

DeWitt  Millhauser  this  week  was 
elected  to  the  Board  of  Directors  of 
Radio  -  Keith  -Orpheum  Corporation 
to  fill  the  unexpired  term  of  General 
James  G.  Harbord,  who  recently 
resigned. 


N.  J.  Allied  Meets  Monday 

New  Jersey  Allied  will  hold  a 
state-wide  meeting  at  the  Hildebrecht 
Hotel  in  Trenton  next  Monday.  A 
Senator  and  an  Assemblyman  will 
speak  on  legislative  matters. 


OH -WELL — 

•:  why  disillusion 

THE  KiD  7 


* 


■ 


Hit-* 


c 


4> 


e 

0 
> 


_0       O)  x  fl> 

S  £  .£  2  o 


(A 

> 
o 

0 

a 


Page  8 


SHOWMEN'S    TRADE  REVIEW 


February  7,  1942 


Film  Truckers 
Seek  Priorities 

Claim  Theatres  Couldn't 
Operate  Without  Them 

Film  delivery  services  throughout 
the  country  are  becoming  concerned 
over  the  possibility  that  there  may 
be  considerable  difficulty  in  obtain- 
ing tires  and  new  trucks  and  pos- 
sibly even  gasoline  in  case  of  ra- 
tioning. With  this  end  in  view  some 
of  them  are  taking  steps  to  attempt 
to  have  the  government  certify  to 
local  rationing  boards  that  they  are 
essential  services.  They  are  regard- 
ed as  such  by  attorneys  in  the  in- 
dustry, who  point  out  that  many 
theatres  in  towns  not  served  by  rail- 
roads or  where  railroad  service  is  so 
infrequent  as  to  be  unavailable  for 
film  shipments,  would  be  unable  to 
get  their  film  from  exchanges.  Thea- 
tre owners  are  convinced  that  before 
long  their  own  cars  will  be  useless 
and  they  depend  utterly  on  the  de- 
livery service. 

Local  laws  and  some  state  laws 
prohibit  the  transportation  of  film 
in  public  conveyances  except  in  in- 
terstate commerce  in  special  ve- 
hicles. John  Rickards  of  the  Pru- 
dential Film  Delivery  Co.  in  New 
York,  deeply  concerned  over  the 
problem  was  this  week  appealing  to 
the  local  tire  rationing  board  which 
will  also  have  charge  of  rationing 
trucks.  The  Film  Exchange  Trans- 
fer Co.,  of  Springfield,  Mass.,  has 
filed  the  first  formal  protest  with 
State  authorities  over  a  decision  of 
a  local  board's  decision  denying  his 
company's  application  for  four  truck 
tires. 

Donald  Hyndman  of  Eastman  Ko- 
dak Co.,  a  member  of  the  War 
Activities  Committee  of  the  indus- 
try who  has  been  working  on  pri- 
orities, said  that  the  carriers  had 
not  yet  brought  their  needs  to  his 
attention  but  that  if  they  did,  he 
would  make  a  determined  effort  to 
obtain  recognition  of  the  fact  that 
they  are  essential  to  the  continua- 
tion of  the  industry,  which  in  turn 
is  regarded  as  among-  the  tops  bv 
the  Government  because  of  its  ef- 
fect on  public  morale. 


Checks  Pouring  In  On 
March  of  Dimes  Drive 

Si  Fabian,  national  treasurer  of 
the  industry's  March  of  Dimes  drive, 
reported  this  week  that  checks  were 
beginning  to  pour  in  from  theatres 
which  made  collections.  He  urged 
all  those  who  had  not  yet  sent  in 
their  collections  to  do  so  immedi- 
ately. 


Dietz,  Moskowitz  and 
Vogel  Named  Loew  V-P's 

Loew's  Board  of  Directors  elected 
three  executives  as  vice-presidents  of 
the  company  this  week.  Those  ele- 
vated were  Howard  Dietz,  promotion 
executive ;  Charles  C.  Moskowitz, 
in  charge  of  Loew's  New  York  thea- 
tres ;  and  Joseph  R.  Vogel,  in  charge 
of  the  out-of-town  theatres.  All 
other  officers  and  directors  were  re- 
elected. 


PRESIDENT  PRAISES  VARIETY  CLUBS; 
BIDS  THEM  "CONTINUE  GOOD  DEEDS" 

President  Roosevelt  has  written  to  National  Chief  Barker  John  H.  Harris  of  the 
Variety  Clubs  as  follows: 
My  dear  John  Harris: 

"Variety"  has  made  for  itself  in  the  space  of  a  few  years  a  unique  place  in  our 
national  life.  It  has  come  to  stand  for  unselfish  service. 

I,  therefore,  like  the  spirit  which  is  back  of  the  wholehearted  pledge  of  support 
embodied  in  your  fine  letter  of  January  seventeenth.  You  ask  for  an  immediate 
assignment.  I  cannot  think  of  a  better  suggestion  just  now  than  to  ask  you  to 
continue  those  good  deeds  in  behalf  of  the  underprivileged  which  have  pointed 
your  activities  in  other  times.  The  underprivileged  we  shall  always  have  with  us 
and  we  must  not  forget  their  needs  in  this  time  of  national  crisis. 

Very  sincerely  yours, 

(Signed)  FRANKLIN  D.  ROOSEVELT 


$60  Average  Arbitration  Cost 

Average  Distributor  Share  $30  in  First  Year  of  System's 
Operation;  Dipson  Wins  Case  Against  Shea  Circuit 

Conclusion  of  the  first  year  of  the  arbitration  system  reveals 
that  the  average  cost  for  a  complaining  exhibitor  was  $60  and  to 
the  defending  distributors  $30.  The  difference  is  explained  by 
the  fact  that  the  complainant  bears 


his  share  of  the  cost  alone  while 
the  defendants'  costs  are  shared 
among  several  distributors.  Of 
course,  these  figures  do  not  contem- 
plate any  appeals,  which  often  run 
up  the  cost  extremely  high.  The 
transcript  in  one  case  cost  $1,200. 
The  figures  do  not  include  attorney's 
fees. 

One  case  involving  two  circuits 
was  settled  this  week  when  an  arbi- 
trator cut  the  clearance  of  Shea's 
Kensington  Theatre  in  Buffalo  over 
the  Bailey  of  the  Dipson  Circuit 
from  21  days  to  three  days. 

One  new  case  was  filed  this  week, 
the  Lakeview  Theatre,  New  Orleans, 
charging  that  Paramount,  RKO  and 
Warner  Bros,  had  refused  to  sell  it 
product.  The  Lakeview  is  a  new 
theatre  and  the  claim  is  made  that 
the  Saenger  Circuit  is  attempting 
to  build  in  the  same  vicinity  but  is 
unable  to  obtain  materials  to  finish 
construction  due  to  priorities.  The 
Lakeview  also  alleges  that  the  dis- 
tributors are  waiting  to  sell  the 
circuit  house  first. 


Ken  Theatre  Files 
$300,000  Trust  Suit 

Ben  Banovitz,  operating  the  Ken 
Theatre  in  Chicago,  has  filed  an 
anti-trust  action  following  refusal 
of  the  Appeals  Board  to  reverse  an 
arbitrator's  decision  against  him.  He 
asks  damages  of  $300,000. 


AMPA  Has  Navy  Lunch 

AMPA's  "Date  with  the  Navy," 
Thursday  of  this  week,  was  the  oc- 
casion of  a  timely  address  by  Lieut. 
Comm.  John  T.  Tuthill,  U.S.N. 
Bert  Lytell,  Jackie  Cooper,  Bonita 
Granville,  and  Patricia  Peardon, 
star  of  the  Broadway  stage  show, 
"Junior  Miss,"  were  other  honored 
guests. 


Three  Rep.  Sales  Meets 

Three  sales  meetings  are  sched- 
uled for  Republic  for  this  month. 
The  first  will  be  at  the  studios,  Feb. 
16  and  17 ;  second  in  Chicago,  Feb. 
19  and  20  and  the  third  in  New 
York,  Feb.  25  and  26. 


UA  Completes 
Sales  Set-up 

Schnitzer  and  Thompson 
Named  District  Managers 

Carl  Leserman,  General  Sales 
Manager  for  United  Artists,  this 
week  announced  the  appointment  of 
Edward  Schnitzer  as  Eastern  dis- 
trict manager  and  T.  R.  Thompson 
as  Mid-west  district  manager.  With 
these  appointments,  Leserman  said, 
the  nation-wide  set-up  of  sales  super- 
vision for  United  Artists  is  com- 
plete. 

Schnitzer,  whose  career  in  the 
industry  dates  back  twenty  years 
and  includes  important  positions  with 
Columbia,  Producers  Distributing 
Co.,  Republic  and  Warner  Bros.,  will 
be  in  charge  of  activities  in  Metro- 
politan New  York,  Philadelphia,  and 
Washington.  His  headquarters  will 
be  in  New  York. 

T.  R.  Thompson  was  formerly 
branch  manager  of  the  Kansas  City 
office  for  RKO  and  will  have  charge 
of  exchanges  in  Kansas  City,  Omaha, 
St.  Louis  and  Des  Moines,  with 
headquarters  in  Kansas  City. 


Golden  Gets  Film  Rights 
To  "Education  for  Death" 

Motion  picture  rights  to  "Educa- 
tion for  Death"  have  been  acquired 
by  Edward  Golden,  president  of 
University  Films,  who  will  make  a 
picture  of  the  Gregor  Ziemer  book, 
to  be  titled  "Hitler's  Children." 


Lewis  Succeeds  Thompson 

James  W.  Lewis  was  appointed 
manager  of  the  RKO  Kansas  City 
exchange,  succeeding  J.  R.  Thomp- 
son, Jr. 


Richey  on  Vacation 

Henderson  M.  Richey,  assistant  to 
MGM  General  Sales  Manager  W. 
F.  Rodgers,  in  charge  of  exhibitor 
relations,  is  in  Florida  on  vacation. 


Army  Theatres 
Don't  Compete 

Exhibs  Find  They  Don't 
Need  Clearance  on  Them 


Initial  exhibitor  fears  that  non* 
clearance  over  theatres  in  nearby 
Army  camps  would  cripple  their 
business,  are  not  materializing  in  a 
number  of  situations,  it  was  learned 
this  week.  In  many  instances  thea- 
tres in  towns  near  camps  report 
increased  attendance  regardless  of 
the  run  of  pictures  in  the  Camp 
amusement  halls. 

Charles  J.  Bryan  of  the  Walter 
Reade  Circuit,  which  operates  a  thea- 
tre in  Long  Branch,  N.  J.,  cited 
experience  at  that  house  as  an  ex- 
ample of  how  the  camp  theatres  at 
nearby  Fort  Monmouth  have  not 
prevented  an  upswing  due,  in  con- 
siderable measure,  to  the  general 
step-up  in  business  through  spending 
by  soldiers  on  leave  in  the  town.  A 
reduced  admission  price  for  soldiers 
(first  introduced  by  the  Reade  cir- 
cuit) has  drawn  a  large  number  of 
soldier  patrons  to  the  theatre  in 
Long  Branch,  but  this  patronage  has 
not  been  an  important  factor  in  box- 
office  increases  following  enlarge- 
ment of  the  camp.  Bryan  also  point- 
ed out  that  the  large  number  of  men 
in  many  of  the  Army  camps  over- 
taxes the  capacity  of  many  'of  the 
post  theatres,  and  that  soldiers  on 
leave  make  attendance  at  the  town 
theatre  a  part  of  their  on-leave  vis- 
its to  town. 

Much  the  same  story  has  been 
told  by  an  executive  of  another  cir- 
cuit operating  theatres  in  towns  near 
Army  camps.  Also  cited  is  the  case 
of  a  new  theatre,  recently  com- 
pleted in  a  town  adjacent  to  a  large 
Army  camp  in  the  East,  which  has 
done  a  thriving  business,  although 
the  owners  were  in  a  near-panic  state 
when  they  learned  that  film  deals 
they  wanted  to  set  for  the  new 
house  could  not  be  made  with  the 
clearance  they  claimed  would  be  ab- 
solutely necessary  to  operate  the 
house  on  a  profit. 

The  Army  camp  theatres  are  ob- 
taining early  releases  on  films  and 
have  become  an  important  factor  in 
the  exhibition  field.  T.  H.  Martell, 
director  of  the  U.  S.  Army  Motion 
Picture  Service,  says  that  enter- 
taining the  men  is  as  important  as 
feeding  them,  in  the  Army's  view, 
and  that  the  expansion  of  the  Army 
to  3,600,000  men  this  year  will  find 
the  motion  picture  service  keeping 
pace  with  the  expansion  in  provid- 
ing theatres  and  screen  entertain- 
ment at  the  camps  and  posts. 


"Victory"  Chair 
Saves  War  Materials 

American  Seating  Company's  new 
"Victory"  model  theatre  chair  is 
ready  for  the  market.  The  "Victory" 
model  has  been  designed  and  con- 
structed of  materials  which  effect 
great  savings  of  materials  necessary 
for  war  industries.  Officials  of  the 
company  submitted  the  new  chair  to 
officials  of  the  War  Production 
Board  for  inspection  this  w°ek. 


February  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  9 


Roxie  Hart 


20th  Century-Fox  Comedy         74  mins. 

AUDIENCE  SLANT:  (Adult)  Surefire 
entertainment  in  this  one.  A  swell  satirical 
comedy  with  loads  of  mass  appeal. 

BOX  OFFICE  SLANT:  Looks  like  a 
boxoffice  hit  for  any  location.  Deserves  the 
benefit  of  a  bang-up  selling  campaign. 

Cast:  Ginger  Rogers.  Adolphe  Menjou,  George 
Montgomery,  Lynne  Overman,  Nigel  Bruce,  Phil 
Silvers,  Sara  Allgood,  William  Frawley,  Spring  By- 
ington,  Ted  North,  Helene  Reynolds,  George  Chandler, 
Charles  D.  Brown,  Morris  Ankrum,  George  Lessey, 
Iris  Adrian,  Milton  Parsons.  Credits:  Directed  by 
William  A.  Wellman.  Produced  and  written  for  the 
screen  by  Nunnally  Johnson.  Based  upon  the  play 
"Chicago,"  written  by  Maurine  Watkins  and  produced 
by  Sam  H.  Harris.  Director  of  photography,  Leon 
Shamroy. 

Plot:  To  promote  her  career,  a  Charleston 
dancer  confesses  to  a  murder  she  never  com- 
mitted. This  makes  her  famous,  and  since 
no  woman  has  ever  been  hung  in  the  Chi- 
cago of  that  day,  she  is  acquitted.  All  this  is 
told  in  retrospect  by  the  man  who  married 
her  after  her  acquittal  many  years  before. 

Comment:  Here's  surefire  entertainment 
that  exhibitors  and  film  fans  will  relish;  a 
picture  that  looks  like  a  boxoffice  hit  for 
any  location.  The  studio  has  taken  the  suc- 
cessful stage  play  "Chicago"  and  enhanced 
its  value  with  a  top  flight  cast  and  superb 
production  values.  The  result  is  a  swell  satiri- 
cal comedy.  Ginger  Rogers  again  proves  her- 
self an  excellent  thespian  by  outshining  such 
fine  ptayers  as  Adolphe  Menjou,  George 
Montgomery  and  the  always  reliable  Lynne 
Overman.  On  the  directorial  front.  William 
A.  Wellman's  work  is  a  masterful  blend  of 
all  the  ingredients  that  go  into  amusing 
screenfare.  There's  a  treat  in  store  for  the 
Ginger  Rogers  fans,  for  she  does  three  dance 
numbers  in  her  own  inimitable  way.  It's 
a  colorful  film  that  will  receive  much  word- 
of-mouth  advertising  and  deserves  the  bene- 
fit of  a  bang-up  selling  campaign.  Because  of 
the  newspaper  angle  to  the  story,  the  pic- 
ture will  lend  itself  to  a  special  edition  her- 
ald stunt.  Hold  a  Black  Bottom  and  Charles- 
ton Contest  on  your  stage  opening  night. 
Check  pressbook  for  tie-ups.  Hit  songs  of 
1927  could  be  used  on  your  local  radio  sta- 
tion (see  list  in  pressbook),  together  with 
spot  announcements. 

Catchline:  "Meet  the  gal  with  the  R.S.V.P. 
eyes." 


Song  Of  The  Islands 

(Technicolor)  I 
20th  Century-Fox  Musical  75  mins. 

("Block  No.  8— Nat'l  Release,  Mar.  13) 

AUDIENCE  SLANT:  (Family)  Should 
receive  enthusiastic  approval  from  all  types 
of  theatregoers.  Just  the  kind  of  entertain- 
ment America  is  seeking. 

BOX  OFFICE  SLANT:  Top-flight  pro- 
duction, has  all  the  good  points  of  the  past 
Fox  musical  hits.  Certain  to  chalk  up  neat 
grosses  everywhere. 

Cast:  Betty  Grable.  Victor  Mature.  Tack  Oakie. 
Inomas  Mitchell.  George  Barbier.  Billv  Gilbert.  Hilo 
Hattie,  Lillian  Porter.  Hal  K.  Dawson  and  Harrv 
Owens  and  his  Royal  Hawaiians.  Credits:  Directed  by 
Walter  Lang.  Original  screenplay  by  Joseph  Schrank. 
Kobert  Pirosh.  Robert  Ellis  and  Helen  Logan  Pho- 
tographed by  Ernest  Palmer.  Technicolor  Director 
-Natalie  Kalmus.  Lyrics  and  Music  bv  Mack  Gordon 
and  Harry  Owens.  Dances  staged  by  Hermes  Pan 
Produced  by  William  LeBaron. 

Plot:  Son  of  an  American  cattle  king  ar- 
rives on  one  of  the  smaller  Hawaiian  Islands 
to  inspect  his  father's  ranch.   He  meets  and 


Legion  of  Decency  Ratings 

(For  Week  Ending  Feb.  7) 
SUITABLE  FOR  GENERAL  PATRONAGE 

Man  From  Headquarters  Snuffy  Smith,  Yard  Bird 
Ride  'Em  Cowboy  Song  of  the  Islands 

SUITABLE  FOR  ADULTS  ONLY 

Fiesta  The  Fleet's  In 

Sing  Your  Worries  Away 

OBJECTIONABLE  IN  PART 

Roxie  Hart  We  Were  Dancing 

falls  in  love  with  a  girl  whose  home  is  on 
the  island,  so  he  decides  to  stay  forever.  This 
brings  down  his  father's  wrath,  until  he  ar- 
rives to  see  for  himself.  Satisfied  that  all 
is  well,  he  also  decides  to  remain. 

Comment:  Filmed  in  Technicolor,  which 
incidentally  hits  a  new  high  in  perfection, 
and  loaded  with  the  kind  of  entertainment 
America  is  seeking  in  these  troubled  times, 
this  delightful  filmusical  looks  like  a  natural 
for  any  spot.  Having  all  the  good  points 
of  the  past  Fox  musical  hits  ("Down  Argen- 
tine Way,"  "That  Night  In  Rio,"  "Moon 
Over  Miami,"  "Week-End  In  Havana," 
etc.)  plus  plenty  of  hearty  humor,  excellent 
song  numbers  and  the  kind  of  dance  routines 
that  will  make  most  audiences  hold  their 
breaths,  it  should  better  the  take  of  any  of 
these.  It  has  a  story  that  fits  the  settings 
like  a  silk  glove.  In  fact,  it  has  just  about 
everything  needed  for  mass  appeal,  without  a 
dull  moment  in  its  entire  unreeling.  Out- 
standing work  by  Betty  Grable  is  the  high- 
light of  the  production,  although  good  per- 
formances are  also  essayed  by  Jack  Oakie,  Vic- 
tor Mature  and  Thomas  Mitchell.  In  addition 
to  being  a  swell  "eyeful,"  the  lady  can  act 
as  well  as  sing  and  dance.  Direction  and 
production  are  the  kind  of  jobs  you  hear 
about  but  very  seldom  see — both*  perfect. 
Decorate  lobby  in  Hawaiian  style  with  plenty 
of  color  in  the  display.  There  are  some 
splendid  song  numbers,  so  check  up  on  your 
local  orchestras  and  radio  stations  for  plugs. 
A  hula  hula  contest,  with  newspaper  coopera- 
tion, will  attract  attention.  Pretty  girls  might 
distribute  leis  around  town. 

Catchline:  "It  sparkles  with  love,  laughter 
and  music." 


Castle  In  The  Desert 

20th  Century-Fox  Mystery  63  mins. 

(Block  Xo.  8— Xat'l  Release,  Feb.  27) 

AUDIENCE  SLANT:  (Family)  A  stand- 
ard mystery  that  will  please  the  Charlie 
Chan  fans. 

BOX  OFFICE  SLANT:  A  good  second 
feature  for  most  programs. 

Cast:  Sidney  Toler.  Arleen  Whelan.  Richard  Derr. 
Douglas  Dumbrille,  Henry  Daniell,  Edmund  Mac- 
Donald.  Sen  Yung.  Lenita  Lane.  Ethel  Griffies.  Milton 
Parsons.  Steve  Geray.  Lucien  Littlefield.  Credits: 
Directed  by  Harry'  Lachman.  Original  screenplay  by 
John  Larkin.  Based  on  the  character  "Charlie  Chan" 
created  by  Earl  Derr  Biggers.  Director  of  photogra- 
phy. Virgil  Miller.    Produced  by  Ralph  Dietrich. 

Plot:  In  answering  a  mysterious  sum- 
mons, Sidney  Toler  arrives  at  the  home  of 
a  multi-millionaire  in  the  middle  of  the 
Mojave  Desert.  Two  men  are  thought  dead 
after  drinking  a  cocktail  and  it  is  up  to  Toler 
to  find  the  "supposed"  killer  and  restore 
peace  to  the  castle.  With  the  bungling  help 
of  his  number  one  son,  Toler  succeeds  in 
his  mission. 

Comment:  This  picture,  the  last  in  the 
"Charlie  Chan"  series  to  be  produced  by  the 


studio,  is  a  standard  mystery  that  will  please 
the  Chan  fans  and  the  mystery  addicts  in 
general.  Although  it  gets  a  little  involved 
from  time  to  time,  with  two  murders  that 
are  not  murders  and  the  usual  half  dozen 
suspects,  it  holds  the  interest  most  of  the 
way,  which  is  all  that  can  be  expected.  The 
action  takes  place  in  a  castle  in  the  Mojave 
Desert  and  there  are  enough  spine-chilling 
props  for  a  dozen  pictures  of  this  type.  The 
performances  are  good,  with  top-flight  work 
by  Sidney  Toler,  Arleen  Whelan,  Richard 
Derr  and  Douglas  Dumbrille.  The  direction 
is  designed  to  thrill  and  it  succeeds  for  the 
picture's  full  running  time.  The  usual  type 
of  exploitation  employed  in  the  past  for  this 
series,  will  fit  in  okay  for  this  one.  Run  a 
contest,  with  newspaper  cooperation,  offer- 
ing prizes  to  those  who  name  the  most 
Charlie  Chan  pictures.  Furnish  libraries 
with  bookmarks  advertising  the  picture. 

Catchline:  "Charlie  Chan  solves  his  most 
mvsterious  case." 


On  The  Sunny  Side 

20th  Century-Fox    Comedy-Drama    69  mins. 

(Block  Xo.  8— Xat'l  Release.  Feb.  13) 

AUDIENCE  SLANT:  (Family)  Will  go 
right  to  the  heart  of  any  audience.  Enter- 
tainment with  a  capital  "E." 

BOX  OFFICE  SLANT:  Perfect  film  for 
the  family  trade.  Good  enough  to  top  the 
bill  in  any  situation. 

Cast:  Roddy  McDowall,  Jane  Darwell,  Stanley 
Clements,  Katharine  Alexander,  Don  Douglas,  Freddie 
Mercer,  Ann  Todd,  Jill  Esmond,  Freddie  Walburn, 
Leon  Tyler,  Billy  Benedict,  Stuart  Robertson,  Whisk- 
ers. Credits:  Directed  by  Harold  Schuster.  Screen- 
play by  Lillie  Hayward  and  George  Templeton.  Sug- 
gested by  the  story'  "Fraternity"  by  Mary  McCall,  Jr. 
Director  of  photography,  Lucien  Andriot.  Art  direc- 
tion, Richard  Day  and  Lewis  Creber.  Produced  by 
Lou  Ostrow. 

Plot:  An  English  lad  is  sent  to  a  home  in 
Ohio  for  the  duration.  There  he  finds  an 
American  lad  of  his  own  age.  To  make  the 
English  lad  feel  at  home,  everyone  neglects 
the  other  one.  The  American  lad  is  so  up- 
set by  this  neglect,  that  he  plans  on  running 
away,  but  his  folks  learn  of  this  in  time  to 
rectify  their  mistake,  to  the  happiness  of 
everyone. 

Comment:  Audiences  are  going  to  enjoy 
this  swell,  intensely  human  picture  which 
has  all  the  charm  of  "The  Biscuit  Eater." 
It's  a  perfect  film  for  the  family  trade;  a 
timely,  well-made  little  epic  that  will  appeal 
to  any  and  all  theatregoers.  It  abounds  with 
laughs  and  thrills,  building  up  to  a  climax 
with  an  unexpected  twist,  all  adding  to  its 
entertainment  value.  There  is  no  doubt  but 
that  it  will  go  right  to  the  heart  of  every 
person  who  sees  it.  Acting  honors  are  car- 
ried off  by  a  flock  of  talented  youngsters, 
with  Roddy  McDowall  surpassing  his  suc- 
cessful performance  in  "How  Green  Was 
My  Valley."  Others  whose  work  can  be 
lauded  are  Stanley  Clements.  Freddie  Mer- 
cer and  Ann  Todd.  Both  Director  Harold 
Schuster  and  Producer  Lou  Ostrow  rate 
raves  for  a  splendid  piece  of  screenfare. 
This  is  the  type  picture  that  will  receive  the 
cooperation  of  local  educational  and  youth 
organization  heads.  Special  exploitation 
should  be  aimed  at  the  youngsters.  Tieup 
with  your  local  newspaper  for  a  special 
showing  for  orphans,  hospitalized  and  under- 
privileged children  in  your  community. 

Catchline:  "You'll  laugh  .  .  .  you'll  cry  .  .  . 
you'll  enjoy  every  minute  of  this  human 
story." 

(Box  Office  Slants  Continued  on  Page  16 1 


A 


Showmanship  will  go 
into  action  to  scoop  all 
opposition  in  showing 
these  amazing  high- 
voltage  shorts! 

There'll  be  12  .  .  .  and 
the  first  3  are  ready 
right  now!  They  are 
Churchill's  Island 
The  Battle  for  Oil  '  and 
This  is  Blitz". 


Camera  crews  are  busy  in 
every  corner  of  today's 
action -charged  world 
securing  the  material  for 
this  most  timely  of  all 
screen  entertainment! 


dustry  s  Most  Extraordinary 


/ 


n!  Boo\  them  immediately!  Sell  them  aggressively!  An 


LEASED  THRU  UNITED  ARTISTS 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


February  7,  1942 


Staff  Contest  to  Sell 
U.  5.  Defense  Bonds 

A  novel  contest  that  serves  the  dual  purpose 
of  bringing  the  theatre  forcibly  and  favorably 
to  the  attention  of  those  who  are  not  regular 
pi'trphs  and  at  the  same  time  performing  a 
patriotic  duty  is  to  be  put  in  motion  by  a  large 
group  of  theatres. 

Prizes  of  defense  bonds  are  put  up  for  em- 
ployees who  are  successful  in  selling  the  largest 
quantity  of  defense  stamps.  Everybody  in  the 
theatre  takes  part  with  the  potential  trade  area 
divided  so  that  each  member  has  an  equal  chance 
at  the  prize.  Doctors,  dentists,  etc.,  are  given 
to  one  contestant ;  business  men  to  another ; 
certain  neighborhoods  to  another ;  etc.  The 
contestant  makes  calls  on  his  complete  list 
making  known  his  theatre  connection;  the  con- 
test; the  prize;  and  soliciting  the  purchase  of 
stamps  which  he  carries. 

The  interviews  are  calculated  to  bring  out 
many  inquiries  concerning  the  theatre  which 
the  contestant  will  be  able  to  answer  because 
of  his  close  association  with  the  enterprise. 

As  we  see  it  this  contest  promises  to  make  no 
end  of  friends  for  the  theatre  and  should,  un- 
questionably, evidence  itself  in  increased  attend- 
ance. It  is  to  be  expected  that  many  new 
patrons  will  be  contacted  and  the  method  of 
contact  is  of  the  indirect  order  that  is  considered 
so  much  more  beneficial  than  direct  selling. 
The  interest  in  which  the  call  is  made  guaran- 
tees an  audience  and  is  sure  to  make  the  theatre 
appear  in  a  very  favorable  light. 

Only  one  admonition :  be  sure  that  your  em- 
ployees taking  part  are  familiar  with  coming 
attractions ;  theatre  service ;  etc.,  so  they  will 
be  able  to  answer  queries  satisfactorily. 

You  can  do  a  mighty  fine  job  of  selling  your 
theatre  with  this  idea  if  you  handle  it  right. 


MAKE  THEATRE  FIRST-AID  HEADQUARTERS 

The  First  Aid  course,  recently  established  by  the  Red  Cross  as  a  recommended  part  of  the  training 
of  civilian  defense  workers,  offers  theatre  managers  an  excellent  chance  to  establish  their  premises 
as  among  the  safest  retreats  in  case  of  emergency.  It  goes  without  saying  that  such  accomplishment 
will  do  much  to  encourage  regular  attendance. 

A  20-hour  course  is  available,  with  detailed  instruction  by  recognized  medical  authorities,  for 
those  anxious  to  perfect  themselves  in  caring  for  the  unfortunate  injured  and  disabled.  A  diploma 
is  given  those  successfully  completing  the  course  that  entitles  them  to  admission  to  the  scene  of 
catastrophies  where  their  services  may  be  needed. 

Aside  from  the  patriotic  need  of  trained  personnel  in  such  work  at  this  time  there  always  has 
been,  and  always  will  be,  need  for  this  service  around  theatres.  The  wide  awake  manager  will  contact 
his  Red  Cross  authorities  immediately  and  arrange  for  the  enrollment  of  his  entire  staff,  staggering 
the  hours  to  fit  his  performance,  to  insure  that  every  member  of  his  service  personnel  is  properly 
trained  in  this  essential  endeavor. 

The  diplomas,  when  granted,  should  be  prominently  displayed  and  the  proficiency  of  the  staff 
publicized  extensively  to  inspire  the  confidence  that  is  certain  to  reflect  itself  in  the  sale  of  many 
tickets. 

Long  Popular  "Menu  Contest"  Idea  Effective  Means  For 
Theatres  Cooperation  With  Sugar  Rationing  Program 


The  sugar  rationing  program  of  the  Federal 
Government  is  one  of  the  war  emergency  ac- 
tivities in  which  the  theatre  can  be  of  invaluable 
assistance.  The  press  and  radio  have  been 
devoting  much  space  and  time  to  the  urgent 
need  of  conserving  this  commodity  that  is  so 
essential  to  the  manufacture  of  high  explosives. 
The  recent  curtailment  to  12  ounces  per  week 
per  person,  which  is  likely  to  go  much  lower 
at  an  early  date,  makes  this  a  subject  with 
which  everybody  is  overly  familiar. 

Newspapers  and  radio  are  certain  to  be  open 
for  tie-ups  for  receipts  from  housewives  that 
will  be  of  assistance,  either  through  substitu- 
tion or  minimizing,  in  meeting  the  Government 


demands  without  detracting  materially  from  the 
accepted  American  menu.  Theatre  tickets  are 
always  acceptable  as  prizes  and  you  may  be 
able  to  emphasize  the  contest  by  prevailing 
on  some  recognized  dietician  to  give  short  talks 
from  your  staee  to  special  women's  matinees 
regarding  the  use  of  practical  substitutes,  etc. 

Another  contest  on  the  subject  of  palatable 
desserts  from  dried  fruits,  etc.,  to  supplant  the 
kind  of  desserts  that  require  greater  quantities 
of  sugar  might  be  effective. 

In  all  of  these  patriotic  contests  you  will  be 
overlooking  a  valuable  source  of  co-operation 
if  you  fail  to  get  the  proper  local  authority 
responsible  for  the  carrying  out  of  the  many 
and  varied  Governmental  activities  and  re- 
strictions, to  lend  the  prestige  of  his  or  her 
office  to  the  activity. 


Los  Angeles  Safety  Program 
Extended  by  Theatre  Group 

Operators  of  350  dance  halls  and  similar 
amusement  centers  in  Los  Angeles  have  been 
invited  to  co-ordinate  their  safety  activities 
with  those  of  the  Los  Angeles  Theatre  Defense 
Bureau.  This  invitation  was  issued  by  Bureau 
Director  B.  V.  Sturdivant. 

The  Bureau's  twenty-six  rules  for  precautions 
during  emergencies  were  discussed  and  revised 
to  fit  the  allied  amusements'  establishments  and 
the  desire  for  an  educational  campaign  to  in- 
crease patronage  was  expressed. 


Lamour  Completes  Bond  Tour 

Following  her  U.  S.  Treasury-sponsored  de- 
fense bond  sales  tour  of  one  month  and  a  per- 
sonal appearance  at  the  President's  Birthday 
Ball  in  Washington,  Dorothy  Lamour  returned 
to  Hollywood  this  week  to  report  to  Para- 
mount studios  for  her  role  with  Bing  Crosby 
and  Bob  Hope  in  "Road  to  Morocco." 


Pep  Up  With  Patriotic  Colors 

How  about  giving  your  lobby  a  patriotic 
atmosphere?  Use  colors  and  bunting  on  drapes 
as  restrictions  regarding  placement  of  flags  will 
be  closely  observed  and  criticism  will  result 
from  any  improper  placement  or  hanging. 


A  Display  Worth  Duplicating 

This  theatre  lobby  Defense  Bond  display  created 
by  Zeb  Epstein,  managing  director  of  the  New 
York  Strand,  could  be  used  as  a  model  by  other 
theatres.  It  consists  of  a  shadow  box,  the  front 
mat  in  the  shape  of  a  shield  with  cut-out  eagle, 
and  transparent  stars  cut  out  throughout  the 
mat.  The  background  effect  is  a  facsimile  of  the 
Minute  Man  Defense  Bond  poster. 


Aid  Enlistment  Activities 

Contacting  the  enlistment  authorities  of  your 
town — the  postmaster  if  no  enlistment  office  is 
maintained — will  bring  you  a  supply  of  Army, 
Navy,  Marine  Corps,  and  Aviation  enlistment 
posters.  These  can  be  used  to  advantage  in  some 
corner  of  the  lobby  where  they  will  serve 
not  only  as  decorative  display,  but  to  encourage 
enlistments  in  the  service  of  your  country.  If 
the  material  is  supplied  in  quantity  you  can 
arrange  to  devote  weekly  periods  to  each 
branch  of  the  service. 

The  local  American  Legion  or  Veterans  of 
Foreign  Wars  post  will  augment  the  display 
with  helmets,  guns,  decorations,  etc.,  to  make 
it  still  more  effective. 


"For  the  Recreation  of 
Americans  Winning  the  War" 

A  4-page  folder  headlined :  "For  the  Recrea- 
tion of  Americans  Winning  the  War,"  and 
center  spread  of  which  lists  forthcoming  fea- 
ture attractions,  is  being  distributed  by  the 
Roxy  Theatre,  New  York. 

The  folder  is  12  by  18  inches,  and  the  first 
page  plavs  up  the  war-time  recreation  line  as 
a  full  page  display,  and  the  Roxy  publicists 
state  that  in  addition  to  being  in  step  with  the 
times,  serves  a  good  purpose  in  selling  coming 
attractions. 


ONE  Or  THE  MOST  REMARKABLE  STORIES  EVER  WHIIItN! 

(Liberty  Magazine,  Jan.  24) 


BOTANY  BAY 

The  famous  Saturday  Evening 
Post  serial  by  James  Norman  Hall 
and  Charles  Nordhoff,  set  for  early  filming 

LADY  IN  THE  DARK 

Broadway  musical  hit  by  Moss  Hart, 
about  a  lady  and  her  dreams  .  .  .  and 
psychoanalysis. 

THE  GOOD  FELLOW 

Famous  George  S.  Kaufman  and 
Herman  J.  Mankiewicz  play  set  for 
an  early  production. 

MR.  &  MRS.  CUGAT 

Ray  Milland  and  Betty  Field  will 
have  the  stellar  roles  in  the  film 
version  of  this  best-seller  by  Isabel 
Scott  Rorick. 

FRENCHMAN'S  CREEK 

Another  best-seller  by  the  author  of 
"Rebecca,"  Daphne  Du  Maurier,  set 
for  early  production. 

THE  FOREST  RANGERS 

Cosmopolitan  novelette  by  Thelma 
Strabel,  author  of  "Reap  the  Wild  Wind";  to 
be  screened  with  a  fop  cast. 

THE  HOUR  BEFORE  DAWN 

W.  Somerset  Maugham's  new  novel,  set  for 
early  production,  with  an  important  cast  of  stars 

MANHATTAN  AT  MIDNIGHT" 

A  story  inspired  by  the  widely-publicized  radio  program 
bearing  this  title. 

FOR  WHOM  THE  BELL  TOLLS " 

Sam  Wood  will  direct  the  film  production  of  this  latest  and 
greatest  best-selling  novel  by  Ernest  Hemingway,  author 
of  "Farewell  to  Arms."  All-star  cast  being  selected. 


■ 


"TOMBSTONE" 

(The  Town  Too  Tough  to  Die) 

Rip-roaring  action  ad  venture  story 
by  Walter  Noble  Burns,  to  be 
produced  with  a  cast  headed 
by  Richard  Dix,  Frances  Gifford 
and  Edgar  Buchanan.  A  "big  pro- 
duction" outdoor  drama. 

"MISS  SUSIE  SLAGLE'S 

Augusta  Tucker's  best-seller  based  on 
boarding  house  life.  In  preparation. 

"OVER  THE  HILL" 

(Title  to  be  changed) 
I.  A.  R.  Wylie's  timely  magazine  story, 
in  preparation  for  casting  and  production. 

"THIS  GUN  FOR  HIRE" 

Veronica  Lake  and  Robert  Preston  will  be 
co-starred  in  the  picture  based  on  this 
Best-selling  Graham  Greene  novel. 

"SUNRISE  IN  MY  POCKET" 

Edwin  Justus  Mayer's  best-seller;  an  Ameri- 
can classic  .  .  .  for  early  production. 

THE  PASSIONATE  WITCH" 

(7  Married  a  Witch) 
Hilarious  novel  by  Thorne  Smith,  author  of  the 
"Topper"  stories,  set  for  an  early  production. 

"OUT  OF  THE  FRYING  PAN" 

William  Holden,  Susan  Hayward,  Eddie  Bracken, 
Robert  Benchley  are  cast  in  the  screen  version  of 
this  Francis  Swann  stage  success. 

TO  Bl RMASID... 

$°U  "REAP  THE  WILD  WIND" 

Thelma  Strabel's  great  Saturday  Evening  Post  serial  filmed  by  Cecil  B. 
DeMille  with  an  all-star  cast— in  Technicolor  .  .  .  Paramount's  great 
30th  Anniversary  Picture  and  DeMille's  finest  production. 

"THE  REMARKABLE  ANDREW"  based  on 

the  laugh-filled  novel  by  Dalton  Trumbo  —  one  of  the  smash  hits  of 
Paramount's  fourth  block,  with  Brian  Donlevy,  William  Holden,  Ellen  Drew. 


ft*    °  Go* 


„  *»i*J1Ha  ***** 


you, 


February  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  15 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Variety  Club  Bote* 

JOHN  H,  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Club  Sponsors  Birthday  Ball;  5,000 
Attend;  "Bomber  Night"  Held  This 
Week;  O'Briens  Hosts  on  Family  Night 

Tent  No.  1  sponsored  the  President's  Birthday 
Ball  this  year  and  last  Friday  put  on  a  show 
that  will  long  be  remembered  in  the  Pittsburgh 
area.  Approximately  5,000  people  jammed  the 
Ballroom  of  the  William  Penn  Hotel  to  see 
the  show  and  hear  the  President's  address. 
Acts  from  all  of  the  night  clubs  of  Pittsburgh 
donated  their  services  as  well  as  George  Mur- 
phy and  Block  &  Sully  who  are  playing  the 
Stanley  this  week. 

The  Nixon  Theatre  is  dark  this  week,  which 
means  that  the  Club  will  miss  those  notables 
who  always  drop  in  after  their  performance. 

The  Ladies  Theatrical  Club  has  taken  over 
two  days  at  the  club  to  work  on  Red  Cross 
work  and  will  begin  this  week  to  take  a  course 
in  first  aid. 

Mrs.  Maurice  Spitalny  went  into  the  hospital 
this  week  for  observation. 

Next  Friday  night  will  be  "Bomber  Night" 
at  the  Club  with  proceeds  going  to  the  "Buy  a 
Bomber  Fund"  sponsored  by  the  Sim-Telegraph. 
Out  of  town  members  who  may  be  in  Pittsburgh 
that  night  will  experience  an  unusually  pleasant 
evening  as  plans  have  been  made  for  special 
entertainment. 

Last  Friday  night  Bill  and  Mrs.  O'Brien  were 
host  and  hostess  and  continued  the  custom  of 
giving  defense  stamps  as  prizes.  A  large  crowd 
was  present — swelled  by  those  of  the  President's 
Ball  who  were  guests  of  Variety  members. 


Tent  No.  5 — Michigan 

Perry  Heads  Committee  for  "Hey 
Rube"  Drive;  Giesseman  Honored  at 
Farewell  Party;  Gin  Rummy  Tourney 
Planned;  Pioneer  Dinner  Set 

Variety  activities  have  taken  a  sudden  spurt 
upward,  with  a  meeting  Monday  night  to  enlist 
the  Michigan  tent  100  per  cent  back  of  the  "Hey 
Rube"  drive.  Charles  Perry,  manager  of  the 
Adams  Theatre,  and  a  former  Chief  Barker,  has 
been  named  chairman  of  the  Detroit  committee, 
and  is  already  enlisting  his  co-workers  for  a 
vigorous  campaign  to  bring  every  eligible 
Wolverine  into  the  organization. 

An  affair  of  outstanding  personal  significance 
to  many  Detroiters  was  held  Friday  night  at 
the  clubrooms,  in  the  form  of  a  Farewell  Supper 
to  Cliff  Giesseman,  manager  of  the  RKO  Up- 
town Theatre,  who  is  leaving  for  California, 
where  he  will  take  charge  of  RKO's  Golden 
Gate  Theatre  at  San  Francisco.  Giesseman  has 
been  in  Detroit  about  twelve  years,  was  mana- 


NEW  CHARITY  REEL 

A  new  Charity  Reel,  "even  better  than 
the  reel  shown  at  the  National  Convention 
last  year,"  will  be  produced  and  supplied 
gratis  to  Variety  Clubs  of  America  by  Na- 
tional Screen  Service.  The  offer  to  produce 
the  reel  was  made  by  Herman  Robbins,  presi- 
dent of  National  Screen,  to  National  Chief 
Barker  John  H.  Harris  recently. 

In  a  letter  informing  all  Tents  of  the 
offer  by  Mr.  Robbins  in  behalf  of  National 
Screen,  Harris  declared  that  the  charity  reel 
made  up  last  year  for  the  convention  "did 
more  to  sell  Variety,  not  only  to  non-mem- 
bers and  people  not  of  our  industry,  but  too, 
to  our  own  membership,  than  anything  we 
have  ever  had." 


ger  of  the  big  Michigan  Theatre  for  several 
years,  and  for  some  time  previous  to  his  RKO 
connection,  with  Altec  Service  Company.  He 
has  accumulated  as  great  a  group  of  friends  as 
any  man  on  local  Film  Row. 

Saturday  night  was  the  occasion  of  a  regular 
weekly  Frolic,  with  no  special  plans,  except 
"just  a  good  time,"  through  the  able  efforts  of 
the  entertainment  committee.  Coming  up  are 
plans  for  a  Gin  Rummy  tournament — new  to 
most  of  the  localites,  it  looks  like  a  new  fad, 
the  cards  indicate,  and  may  supplant  bridge  as 
a  favorite  recreation  for  a  social  evening  at 
Variety. 

Detroit's  big  social  event  of  the  winter  has 
been  set  for  mid-February — the  Pioneer  Dinner. 


Tent  No.  10 — Indianapolis 

Willman  and  Landis  Head  Heart  Fund 
for  1942;  Barkers  Wives  Knit  200 
Sweaters;  Dowd  Back  in  Army 

Chief  Barker  Ken  Collins  has  appointed  his 
charities  chairmen  for  1942  with  Wade  Willman 
and  George  Landis  heading  the  Heart  Fund. 
Larry  Shubnell  is  chairman  of  Shows  for  Shut- 
ins  and  Hospitals — promising  a  grand  schedule 
of  free  movie  programs.  Marc  Wolf  will  serve 
as  1942  convention  chairman  for  the  local  tent. 

Barkers'  wives  and  friends  have  hit  a  high 
in  knitting  and  to  date  have  completed  two 
hundred  sweaters.  Another  star  for  Tent  10 
and  heaps  of  thanks  to  the  fair  sex. 

In  again,  out  again  Barker  Dowd  of  Vita- 
graph  is  back  in  Uncle  Sam's  family  once  more. 
Ditto  for  Barker  Abe  Baker  of  Columbia. 

Ex-chief  Fred  Greenberg  was  feted  a  fair- 
well  and  he  departed  for  Los  Angeles  where  he 
will  serve  as  Warners'  branch  manager.  Fred 
will  make  good  material  for  the  new  L.A. 
tent.  Claude  McKean,  who  succeeds  Greenberg 
as  local  Warner  manager,  is  the  new  secretarv 
of  Tent  10. 

Entertainment  committees  are  busy  planning 
an  "old  timers"  night  for  members  only  with 
Friday  night  calendered.  A  telephonic  party 
was  given  recently  by  Fred  Reynolds  honoring 
Olsen  &  Johnson  at  the  local  Columbia  club. 
Barkers  Gov.  Cliff  Schricker,  Chief  of  Police 
Mike  Morrissey,  Marc  Wolf,  Carl  Niesse,  Leo 
MacGinley,  Roscoe  Turner,  Corbin  Patrick. 
Herb  Kiney,  Claude  McKean  all  talked  by 
phone  to  Ole  Olson  in  New  York. 

Barkers  Hancock  and  Dick  Frank  have  re- 
turned from  a  New  Orleans  visit.  Curt  Butler 
is  back  from  his  annual  Florida  vacation.  Oscar 
Kuschner  was  called  to  the  west  coast  on  ac- 
count of  his  father's  illness.  Charlie  Olsen  is 
back  from  Hot  Springs. 

The  local  club  rooms  are  being  given  a  pre- 
Spring  housecleaning. 

Gabby  Hartnet  has  been  appointed  manager 
of  the  Indianapolis  Indians,  and  a  committee 
has  been  appointed  to  go  after  his  membership 
in  the  local  tent.  The  Indianapolis  Speedway 
has  been  closed  on  account  of  the  war.  Barker 
Lloyd  Carter  staged  a  mammoth  boxing  and 
wrestling  benefit  in  connection  with  the  Presi- 
dent's birthday  party. 

A  recent  reoort  supplied  by  Chairman  Wade 
Willman  of  the  heart  fund  disclosed  Tent  No. 
10  presented  its  biggest  charity  activity  in  1941. 
No  wonder  Chief  Barker  Collins  was  elected 
for  a  second  term. 

Barker  A.  C.  Zaring  has  been  bedfast  since 
the  first  of  the  year  but  is  reported  on  the  road 
to  recovery.  Barker  Leo  Cantor  of  Cleveland 
and  Pittsburgh  visited  Tent  No.  10  during  the 
holidays.  Dough  Guy  Al  Blocher  has  sent  out 
a  local  SOS  for  dues.    How  about  yours? 

Sol  Greenberg's  wife  is  visiting  Barker  Marty 
Solomon  and  family  in  Los  Angeles.  Barker 


Elmer  Donnelly's  daughter,  Margaret,  was 
married  recently  to  an  army  officer.  Laddie 
Hancock  has  had  the  cast  removed  from  his 
injured  leg. 


Tent  No.  13— Philadelphia 

Seven  New  Barkers  Inducted;  Re- 
ceipts in  Paralysis  Drive  Hit  New 
High;  Canvassmen  Hold  Dinner  Meet 

The  Board  of  Canvassmen  held  a  dinner  meet- 
ing Monday  night,  preceding  the  general 
meeting,  and  both  were  well  attended.  The  new 
Board  functioned  smoothly,  all  Committees  re- 
porting activities  for  the  future,  so  it  looks  as 
if  Tent  No.  13  is  in  for  a  busy  season. 

Seven  new  Barkers  were  inducted  into  the 
Club  with  appropriate  ceremonies,  and  were 
welcomed  into  the  Tent  by  the  new  Fixer,  Vic- 
tor H.  Blanc,  acting  as  Ceremonial  Barker. 
Following  the  meeting,  Gin  Rummy  held  the 
floor  until  the  wee  small  hours. 

Another  splendid  floor  show  was  provided  by 
Barker  Sam  Stiefel  for  the  Saturday  Night 
"Open  House."  Jack  Lewis'  Orchestra  and  a 
fine  array  of  talent  sent  a  capacity  crowd  home 
in  the  best  of  humor. 

Barker  Frank  McNamee,  in  charge  of  the 
Infantile  Paralysis  Drive,  reports  that  the  re- 
ceipts top  all  previous  campaigns.  He  will  make 
a  detailed  report  next  week. 


Tent  No.  16— Omaha 

McLucas  Chosen  Chief  Barker  in  Re- 
organization; Thirty  New  Members 
Obtained  in  "Hey  Rube"  Drive 

Don  V.  McLucas,  United  Artists  exchange 
manager  here,  has  been  elected  Chief  Barker  of 
the  tent  and  together  with  other  officers  elected 
recently,  will  reorganize  the  tent.  New  quar- 
ters have  been  opened  in  the  Paxton  Hotel. 
Other  officers  elected  are  Ching  Allen,  RKO 
branch  manager,  first  assistant  chief  barker ; 
S.  J.  Francis,  Monogram  manager,  second  assis- 
tant chief  barker ;  Meyer  Stern  of  Producers' 
Releasing  Co.,  dough  guy ;  Edward  Shafton, 
local  attorney,  property  master. 

The  following  have  been  chosen  as  canvass- 
men :  Morris  Cohn,  Strand  Theatre,  Council 
Bluffs,  Iowa ;  H.  J.  Shumow  of  MGM ;  Sam 
Epstein,  Epstein  Theatres ;  Walter  M.  Green, 
Fepco ;  Frank  Hannon,  Warner  Bros. ;  Glenn 
Rogers,  Film  Transport ;  John  J.  Gillin.  Jr., 
Station  WOW;  Joe  Kinsky,  Tri-State  Thea- 
tres ;  Joe  Jacobs,  Columbia ;  Bob  Ballantyne, 
Scott-Ballantyne  Co. 

In  keeping  with  the  national  "Hey  Rube" 
drive,  the  tent  is  conducting  a  vigorous  mem- 
bership campaign.  Thirty  new  members  have 
already  been  obtained. 


Tent  No.  19— Baltimore 

Committee  Named  for  "Hey  Rube" 
Drive;  To  Seek  Members  Out-State; 
Collier  Heads  Dinner  Dance  Com- 
mittee; Fund  Donated  to  Hospital 

Last  week's  luncheon,  attended  by  34  members 
was  the  first  of  a  series  of  get-togethers  planned 
for  the  coming  year,  Chief  Barker  Bernard 
Seaman  announced.  Seaman  also  took  up  the 
question  of  the  "Hey  Rube"  campaign  and 
agreed  to  serve  as  co-chairman  of  a  special  com- 
mittee with  Lauritz  Garman  as  his  co-worker. 
{Continued  on  Next  Page) 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


February  7,  1942 


Tent  No.  19— Baltimore 

{Continued  from  Preceding  Page) 

Others  on  the  committee  are  William  Myers, 
H.  P.  Rome,  Gordon  Contee,  Morton  Rosen, 
Sam  Soltz,  J.  Lawrence  Schanberger  and  the 
Board  of  Directors. 

Gordon  Contee  and  Morris  Oletsky  were  ap- 
pointed co-chairmen  of  the  State  Membership 
Committee  when  it  was  decided  to  take  in 
members  eligible  for  the  Variety  Club  in  the 
State  of  Maryland.  A  special  effort  will  be 
made  to  obtain  these  memberships. 

Rodney  Collier  has  been  appointed  general 
chairman  of  the  Fourth  Annual  Dinner  Dance 
to  be  given  at  the  Lord  Baltimore  Hotel  by  the 
Baltimore  Variety  Club,  Tent  No.  19,  with 
Chief  Barker  Bernard  Seaman,  ex-officio.  Barry 
Goldman  is  secretary  and  Frank  H.  Durkee  is 
treasurer. 

The  various  appointees  to  the  committees  are 
as  follows : 

Entertainment,  Nat  Rosen ;  Menu,  Morton  Grant, 
Joseph  C.  Grant ;  Tickets,  Edward  A.  Kimpel,  Jr. ; 
Decorations,  O.  D.  Weems;  Reception,  C.  W.  Hicks, 
Lauritz  Garman ;  Distinguished  Guests,  Leonard  Mc- 
Loughlin ;  Projection,  Ed.  Eich;  Publicity,  Howard 
Burman;  Uniform  Personnel,  Irving  Martin;  Out-of- 
Town  Contacts,  Leon  Back ;  Hotel  Reservations,  Ed- 
ward Jacobs;  Program,  Edward  F.  Perotka,  Chairman, 
C.  Elmer  Nolte,  Vice-Chairman,  Barry  Goldman,  Louis 
Gaertner,  Henry  Dusman,  Thomas  Mooney,  Sam 
Diamond,  Leon  Zeller,  Wm.  Nadisch,  Carle  Jackson, 
Miller  G.  Belding,  Dennis  Walton,  Morris  Oletsky, 
Meyer  Lebow,  Samuel  B.  Jacobs,  Paul  J.  Vincent,  Dan 
Fedder,  H.  T.  Rouston,  N.  C.  Haefele,  Joseph  L. 
Young,  Joseph  Walderman,  I.  M.  Rappaport,  Aaron 
Coplin,  Frank  Hornig,  Jr.,  Carl  Schmidt,  Wm.  G. 
Meyers.  Arthur  B.  Price,  Maxwell  Weinberg. 

A  fund  was  recently  donated  by  the  Club  to 
Sinai  Hospital  to  establish  a  room  in  the  mem- 
ory of  Dr.  Edward  L.  Israel,  rabbi  of  Har  Sinai 
Temple  and  one  of  the  chaplains  of  the  club. 
A  check  for  the  amount  was  presented  last  week 
to  Sidney  M.  Bergman,  the  hospital  superin- 
tendent, and  Mrs.  Edward  L.  Israel,  widow  of 
Rabbi  Israel  by  Bernard  Seaman,  chief  barker, 
and  J.  Louis  Rome,  welfare  committee  chairman. 


Tent  No.  21— Atlanta 

Salvation  Army  Chiefs  Guests  at  Meet- 
ing; Egelston  Doctors  at  Next  Meet; 
John  Lucas  Joins  Army 

Another  enthusiastic  meeting  of  the  club  was 
held  last  Monday,  the  second  meeting  since 
Chief  Barker  Ballance  took  over  his  new  duties. 
Honored  guests  included  William  C.  Arnold, 
Salvation  Army  commander  of  the  Southern 
states;  Major  Ray  Gearing,  Salvation  Army 
divisional  commander  for  the  Dixie  Division ; 
Captain  Robert  Bott,  Salvation  Army  command- 
ing officer  of  the  Atlanta-Bellwood  post,  the 
territory  in  which  the  club's  new  Recreation 
Center  will  be  established.  County  Commis- 
sioner I.  Gloer  Haley  represented  both  the  city 
and  county.  All  of  these  gentlemen  gave  talks 
of  appreciation  at  the  club's  action  in  adopting 
the  Recreation  Center  as  the  major  charity 
activity  for  Tent  21.  Barker  Sid  Reams  was 
King  For  A  Day. 

Physicians  and  surgeons  from  the  Henrietta 
Egelston  Memorial  Hospital  will  be  speakers 
at  the  next  monthly  meeting  of  the  club  on 
March  2nd.  Tent  21  just  donated  $1500  to  the 
hospital  for  the  purchase  of  certain  equipment 
and  the  visitors  will  tell  the  Barkers  how  their 
money  was  spent.  The  hospital  operates  for 
underprivileged  children. 

Barker  John  Lucas,  whose  dad  heads  the 
Lucas  &  Jenkins  circuit,  has  resigned  his  posi- 
tion in  the  booking  department  of  that  organ- 
ization to  enter  the  army  as  an  aviation  cadet. 
Ditto  for  Barker  Collette  Munger,  manager  of 
the  Rhodes  Theatre.  The  Lucas  and  Jenkins 
organization  now  has  46  employees  in  the  ser- 
vice with  more  scheduled  to  go. 

Barker  Riley  Davis  of  Theatrical  Printing 
Co.  showed  up  at  last  Monday's  meeting  with 
his  arm  in  a  sling.  He  tried  to  show  his  young 
son  a  thing  or  two  about  riding  a  bicycle  and 
the  results — a  broken  hand. 


Tent  No.  23— Boston 

Some  Committees  Appointed  for  Hew 
Year;  Watchmaker  and  Van  Lear 
Elected  to  Membership 

Chief  Barker  Marty  Mullins  has  announced 
some  of  the  committee  appointments  for  the 
new  year.  Eddie  Ansin  heads  the  Membership, 
Committee  with  Harry  Rogovan,  Al  Kane  and 
Paul  Baron  also  on  it.  The  Charities  Commit- 
tee consists  of  Murray  Weiss,  Harold  Stoneman 
and  William  Erbb.  The  Entertainment  Com- 
mittee consists  of  Edward  Ansin,  chairman ; 
Al  Kane,  Louis  Gordon,  Paul  Baron  and  Philip 
Smith. 

New  members  elected  at  the  last  meeting  are 
Harold  Watchmaker  and  Arnold  Van  Lear. 
The  latter  is  a  special  publicity  man  for  Para- 
mount. 

The  club  has  voted  to  give  $250  to  the  United 
War  Fund  Drive,  which  is  an  amalgamation 
of  the  U.S.O.,  Red  Cross  and  Community  Fund 
Drives. 


Tent  No.  24— Charlotte 

Club  Hears  Details  of  Eye,  Ear,  Nose 
and  Throat  Clinic;  Plans  Made  for 
Annual  Charity  Affair 

A  complete,  comprehensive,  and  detailed  out- 
line of  the  operation  of  the  Variety's  Eye,  Ear, 
Nose  and  Throat  Clinic  was  outlined  at  the 
monthly  Kings-For-A-Day  luncheon  this  week 
by  Co-King  Johnny  Vickers,  chairman  of  the 
Charity  Committee,  and  two  doctors  who  have 
been  appointed  to  the  Board  of  Management 
which  will  operate  the  clinic's  charitable  work. 

Dr.  Teasdale,  selected  by  the  medical  associa- 
tion .  and  the  Variety's  Board  of  Management 
to  head  the  clinic's  work,  outlined  the  scope  of 
work  which  is  possible  to  be  developed  and 
also  gave  local  Barkers  an  idea  of  the  plans  of 
the  board  as  to  how  these  plans  will  be  carried 
out. 

Some  sixty  Barkers  attended  the  luncheon  and 
also  heard  Phil  Longdon  and  Benn  Rosenwald 
outline  plans  for  the  tent's  annual  Charity 
affair.  It  is  hoped  to  clear  at  least  $5,000  in 
this  drive  which  will  be  applied  to  the  remodel- 
ing and  equipping  of  the  Clinic.  Each  Barker 
has  been  given  a  supply  of  tickets  and  three 
team  captains,  under  whom  all  Barkers  will 
work,  have  been  appointed. 

A  number  of  visitors  from  various  sections 
attended  the  luncheon  as  guests  of  various  mem- 
bers and  some  dozen  guests  were  at  the  club- 
rooms  during  the  week. 

Chief  Barker  Everett  announced  that  Mike 
Kincey  and  Bert  Adams  would  be  Co-Kings  for 
the  next  luncheon  to  be  held  Monday,  March  2. 


Tent  No.  26— Illinois 

Charter  Approved;  22  Members  As 
Nucleus;  Plans  Under  Way  for  Club 
Rooms,  Charitable  Activities 

National  headquarters  has  granted  a  charter 
for  a  club  in  the  Windy  City  and  plans  are  now 
being  made  for  club  rooms  and  charitable  activi- 
ties in  compliance  with  the  national  constitution. 

The  following  are  charter  members  of  the 
club  and  petitioners  for  the  Tent :  Henri  Elman, 
Monogram ;  John  Balaban,  Walter  Immerman, 
Nate  Piatt,  Joe  Kaufman,  David  Wallerstein 
of  Balaban  and  Katz ;  Jules  Rubens  and  Henry 
Stickelmaier  of  Publix-Great  States  Theatres ; 
Jack  Osserman  and  Sam  Gorelick  of  RKO ; 
Sam  Shirley  and  W.  E.  Banford  of  MGM ; 
Charles  Stern  of  United  Artists ;  Sid  Spiegel  of 
Essaness  Theatres ;  Sid  Rose  of  Warner  Bros. 
Pictures ;  Alex  Halperin  of  Warner  Bros.  Thea- 
tres ;  Jack  Donohue  of  Paramount ;  Barney 
Rose  of  Universal ;  Phil  Dunas  of  Columbia ; 
Clyde  Eckhardt  of  20th  Century-Fox ;  Eddie 
Grossman  and  J.  Charles  Hirsch. 


(Continued  from  Page  9) 

The  Night  Before  the  Divorce 

20th  Century-Fox         Comedy         67  mins. 

(Block  No.  8— Nat'l  Release,  March  6) 

AUDIENCE  SLANT:  (Adult)  Most  audi- 
ences will  accept  it  as  a  pleasantly  inconse- 
quential little  offering,  then  forget  it. 

BOX  OFFICE  SLANT:  A  supplemen- 
tary feature  of  minor  drawing  potentialities. 

Cast:  Lynn  Bari,  Mary  Beth  Hughes,  Joseph  Allen, 
Jr.,  Nils  Asther,  Truman  Bradley,  Kay  Linaker,  Mary 
Treen,  Thurston  Hall,  Spencer  Charters,  Leon  Belasco, 
Tom  Fadden,  Alec  Craig.  Credits:  Produced  by  Ralph 
Dietrich.  Directed  by  Robert  Siodmak.  Screenplay 
by  Jerry  Sackheim.  Based  on  the  play  by  Gina  Kaus 
and  Ladislas  Fodor.  Director  of  photography,  Peverell 
Marley.  Art  direction,  Richard  Day,  Lewis  Creber. 
Musical  direction,  Emil  Newman. 

Plot:  Wife  Lynn  Bari  is  so  competently 
competent  that  husband  Joseph  Allen  Jr.'s 
ego  has  little  chance  for  exercise.  Meeting 
predatory  Mary  Beth  Hughes  and  in  the 
right  mood'  for  her  coy  approach,  he  falls 
for  her.  He  tells  Lynn,  who  arranges  a 
divorce.  She  then  works  out  a  plan  whereby 
suspicion  of  murder  in  the  case  of  Nils 
Asther,  an  admirer,  is  shifted  to  her  so  she 
can  apply  to  Allen  for  protection.  The 
plan  works,  Allen  realizes  it  was  only  his 
protective  ego  that  had  been  wounded,  and 
husband  and  wife  are  reunited. 

Comment:  A  fair-to-middlin'  little  comedy, 
"Night  Before  the  Divorce"  will  get  by  as 
a  supplementary  feature  in  the  grind  runs 
and  neighborhoods.  Despite  its  reasonably 
short  length,  however,  the  film  lacks  moti- 
vation and  is  too  crowded  with  dialogue 
to  be  completely  entertaining.  Therefore, 
most  audiences  will  probably  accept  it  as  a 
pleasantly  inconsequential  little  offering, 
then  forget  it.  Lynn  Bari,  Mary  Beth 
Hughes,  Joseph  Allen,  Jr.,  and  Truman 
Bradley  perform  agreeably.  The  picture's 
marital  angle,  along  with  the  title,  can  be 
utilized  in  gag  stunts  that  will  help  to  arouse 
interest  in  your  showing. 


Code  of  the  Outlaw 

Republic  Western  57  mins. 

(Prod.  No.  164— Nat'l  Release,  Jan.  30) 

AUDIENCE  SLANT:  (Family)  Action- 
ful  Western  should  please  the  regulars. 

BOX  OFFICE  SLANT:  Average  West- 
ern business. 

Cast:  Bob  Steele,  Tom  Tyler,  Rufe  Davis,  Weldon 
Heyburn,  Bennie  Bartlett,  Melinda  Leighton,  Donald 
Curtis,  John  Ince,  Ken  Duncan,  Phil  Dunham,  Max 
Waizman,  Chuck  Morrison,  Carleton  Young.  Credits: 
Associate  producer,  Louis  Gray.  Directed  by  John 
English.  Original  screenplay  by  Barry  Shipman. 
Based  on  characters  created  by  William  Colt  Mac- 
Donald.    Photographed  by  Reggie  Lanning. 

Plot:  The  Mesquiteers  catch  up  with  an 
outlaw  gang  who  have  held  up  a  stage,  but 
succeed  in  capturing  only  the  son  of  the 
leader.  The  boy  and  his  father  alone  know 
the  location  of  the  stolen  loot,  and  the  lad 
refuses  to  tell  the  Mesquiteers  where  the 
money  is  hidden.  One  of  the  gang  gets  hold 
of  the  lad  and  forces  the  information  from 
him,  but  before  the  outlaw  can  obtain  the 
money  the  Mesquiteers  overtake  him  and  all 
ends  well. 

Comment:  The  usual  quota  of  action  inter- 
spersed with  comedy  makes  this  an  average 
release  in  the  series.  The  Mesquiteers  have 
their  usual  quota  of  gun  battles  and  a  fist 
fight  or  two.  Bennie  Bartlett  does  well  with 
a  fat  part  and  his  presence  in  the  cast  should 
intrigue  the  kids  even  more  than  usual.  The 
story,  while  not  unusual,  has  enough  differ- 
ences from  the  customary  Western  yarn  to 
intrigue  the  customers. 


STRAND 


*"*°"»er  of  il    ~  bonier  a,   C°U,>/e  of  we 

'  °w  of  h.    9<mS»er  p-_,  wiHi 


ML  THROUG 


i  aaU* 

*      -rue  pJVPERS..l-00^. 
ML  THROUGH  THt  ^ 

"Savagely  eng  icture."  t r 

.dupet  actlo^edge  of  vo«r  seat  y  ^ 


on 


_  JO 


"Fast 


meat'    ...,_>Au  sorts  offen; 


44  A  supef 
u^/ill  keep  y°u 

.Swell.  Haven  thao 


HUMPHREY  BOGART*  CONRAD  VEIDT*  KAAREN  VERNE 

in  "ALL  THROUGH  THE  NIGHT"  with 

JANE  DARWELL  .  FRANK  McHUGH  .  PETER  LORRE  .  JUDITH  ANDERSON 
Directed  by  VINCENT  SHERMAN 
Screen  Play  by  Leonard  Spigelgass  and  Edwin  Gilbert 
From  a  Story  by  Leonard  Q.  Ross  and  Leonard  Spigelgass 


ALL  THROUGH 
KNOWING  HOW 
. . . AND 

WARNERS 

KNOW! 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


February  7,  1942 


Hold  Up  Your  Head,  Put  Out  Your  Chest,  Mr.  Exhibitor! 
You're  a  Mighty  Important  Fellow-and  Here's  Why 


Third  in  a  series  of  articles  by  a  showman  for  showmen 
and  dealing  with  the  important  factor  of  institutional 
activities,  this  installment  marshalls  further  proof  of 
the  picture  theatre's  value  to  the  community. 

Not  to  swell  your  head,  nor  to  increase  your 
chest  expansion,  or  even  to  enlarge  your  ego, 
but  rather  to  dispel  any  doubts  you  may  ever 
have  had  about  the  importance  of  your  theatre, 
and  to  inspire  an  abounding  confidence  in  your 
right  to  prominence  in  public  affairs  that  will 
help  install  your  enterprise  in  the  forefront 
of  community  institutions,  we  chronicle  a  few 
new  proofs  of  the  dominant  part  the  motion 
picture  industry  plays  in  world  affairs. 

To  hasten  the  payment  of  income  taxes  this 
year  the  United  States  Government,  with  more 
than  3000  men  doing  publicity  work  and  ready 
access  to  the  columns  of  every  newspaper  as 
well  as  preferred  time  on  every  radio  station  in 
the  nation,  choose  the  moving  picture  theatre  as 
the  best  medium  of  getting  a  message  to  the 
public.  Walt  Disney  made  "The  New  Spirit" 
with  Donald  Duck  and  prints  were  rushed 
to  every  office  of  National  Screen  Service  to 
insure  quick  release. 

That's  a  brilliant,  rainbow-hued  feather  in  the 
cap  of  the  industry  of  which  you  and  your  thea- 
tre are  a  vital  part. 

Lord  Woolston,  England's  Food  Administra- 
tor, determined  that  carrots  are  an  excellent 
source  of  the  particular  vitamin  that  increases 
night  vision.  With  the  greater  part  of  the 
Island  Empire  blacked  out  every  night  he  found 
himself  confronted  with  the  fact  that  the  En- 
glish people  did  not  take  kindly  to  the  lowly 
carrot  as  part  of  their  staple  diet.  Again,  with 
all  the  powers  of  press  and  radio  at  his  dis- 
posal, he  decided  on  the  motion  picture  as  the 


Business-Boosting  Tieup 

Coincident  with  the  engagement  of  "The  Man 
Who  Came  to  Dinner"  in  New  York,  the  Warner 
Bros,  picture  was  featured  in  a  corner  window 
of  the  Toffenetti  Restaurant  on  Broadway.  Three 
half-hour  broadcasts  emanated  weekly  from  the 
restaurant  featuring  spotlight  interviews  with 
"men  who  came  to  dinner."  Besides  the  dis- 
play shown  above,  menus  also  heralded  the  at- 
traction. Key  restaurants  throughout  the  nation 
are  prepared  to  feature  this  display  as  the 
film  plays. 


best  medium  of  forcefully  and  convincingly  cre- 
ating desire  and  demand  for  the  new  food. 

Disney's  Carrot  Family  with  Dr.  Carrot, 
Carroty  George,  and  Clara  Carrot,  are  doing 
the  job  that  was  too  big  for  the  newspapers 
and  radio  of  England.  That's  another  shining 
star  on  the  banner  of  the  industry. 

A  few  weeks  ago,  Spyros  Skouras,  head  of 
the  great  chain  of  Skouras  Theatres,  addressing 
a  meeting  in  New  York,  cited  the  following  ex- 
ample of  the  tremendous  force  of  the  theatre. 
The  drive  for  Greek  War  Relief  was  an  effort 
that  was  eliciting  more  than  90  per  cent  of  its 
funds  from  Greeks  and  people  of  Greek  ex- 
traction until  it  was  decided  to  enlist  theatre 
co-operation.  Almost  overnight  the  picture  of 
progress  changed  and  when  the  drive  was  com- 
pleted it  was  found  that  the  situation  had  re- 
versed itself  and  that  90  per  cent  of  the  contribu- 
tions came  from  the  great  mass  of  theatre 
patrons. 

That's  another  scintillating  mark  on  the 
escutcheon  of  the  industry  you  represent. 

The  Power  of  Pictures 

Popeye  has  long  been  credited  with  selling 
the  lowly  spinach  to  the  American  youngster, 
and  adult  too,  until  parents  are  actually  asked 
to  include  this  healthful  food  in  the  kiddie  meal 
and  practically  every  restaurant  considers  it 
as  essential  on  their  menus. 

There  is  no  force  in  existence  today  that 
exerts  so  potent  an  influence  on  the  moulding 
of  world  habits  and  dictating  world  desires. 
The  motion  picture  is  the  medium  that  has 
proven  the  greatest  and  most  efficient  of  sales- 
men for  goods  of  American  manufacture  in  the 
far  corners  of  the  universe. 

The  motion  picture  is  the  medium  by  which 
the  rich  man  becomes  acquainted  with  the 
travail  of  the  poor  man  and  inspires  the  chari- 
table contributions  to  relieve  suffering.  It's 
the  medium  that  shows  the  poor  man  the  re- 
wards of  ambition,  work  and  accomplishment. 

It's  the  medium  that  acquaints  the  masses 
with  the  works  of  great  authors ;  the  creative 
genius  of  inventors ;  the  plans  of  wise  legisla- 
tors ;  the  multiple  steps  of  world  progress. 

It's  the  medium  that  makes  every  world  per- 
sonality a  caller  at  rural  doorsteps ;  every  world 
event  known  in  the  smallest  village ;  every  famed 
musical  composition  and  stage  play,  past  and 
present,  a  subject  of  discussion  at  the  family 
tables  in  all  corners  of  the  world. 

It's  the  medium  that  fires  ambition  and  in- 
spires creative  effort;  that  builds  morale;  that 
makes  for  tolerance  and  understanding ;  that 
fosters  better  home  life,  better  men  and  women. 

And  remember,  Mr.  Exhibitor,  you  and  your 
theatre  are  the  most  important  cog  in  the  ma- 
chinery of  the  motion  picture  industry.  With- 
out you  and  your  theatre  the  finest  creation  of 
the  producer  and.  the  most  vigorous  effort  of 
the  distributor  would  be  hidden  from  the  world's 
eye  and  buried  in  the  dusty  archives  of  time. 

It's  you  and  your  theatre  that  hold  the  key 
to  the  dissemination  of  this  great  wealth  of 
beneficial  media  to  the  world's  people. 

Get  your  head  up,  Mr.  Exhibitor !  Put  your 
chest  out ! 

You're  a  mighty  important  fellow  1 


Safety  Club  Building 
Business  and  Goodwill 

They  tell  the  story  of  the  man  who  built  a 
mouse  trap  and  thereby  caused  a  path  to  be 
beaten  to  his  door.  In  show  business,  exhibi- 
tors who  simply  "build  a  mouse  trap"  and 
expect  the  crowds  to  flock  to  their  theatres  will 
be  sorely  disappointed.  It's  the  showmen  who 
"build  bigger  and  better  mousetraps" — in  other 
words,  who  keep  telling  the  public  continu- 
ously and  in  convincing  terms  that  their  theatres 
are  the  best  places  to  attend — that  keep  on  reap- 
ing box-office  harvests  year  after  year. 

In  this  latter  category  we  can  safely  place 
Manager  Tom  Muchmore  of  the  West  Coast 
Theatre,  San  Bernardino,  for  his  successful 
safety  campaign  which  boosted  business  and 
produced  goodwill. 

Safety  and  its  importance  to  junior  welfare 
constituted  the  theme.  With  the  sponsorship 
of  a  local  Signal  Oil  service  station,  Muchmore 
formed  Holley's  Safety  Club  last  Armistice 
Day.  From  that  time  to  the  present,  weekly 
meetings  have  been  conducted  by  the  theatre  in 
cooperation  with  leading  safety  groups  and  the 
police.  Following  each  club  meeting,  a  Holley's 
Safety  Club  Show  is  held  in  which  children  vie 
for  prizes  awarded  on  a  point  basis,  computed 
according  to  their  attendance  and  progress  made 
in  learning  the  rules  of  safety.  Displayed  in 
advance  in  the  foyer,  the  prizes  are  furnished 
by  the  sponsor. 

The  youthful  audience  is  instructed  in  the 
importance  of  safety  by  traffic  and  safety  offi- 
cials. The  children  may  compete  in  games  as 
part  of  the  show's  activities  each  week,  and 
the  points  they  chalk  up  in  these  games  count 
in  the  awarding  of  prizes.  The  sponsor  main- 
tains a  card  index  system  which  shows  the 
"point"  standing  of  all  youngsters  who  compete. 
Readily  accessible,  this  system  makes  it  pos- 
sible for  the  contestant  to  know  just  how  many 
points  he  still  has  to  make  to  win  a  prize. 

Describing  the  stunt  as  "great,"  Muchmore 
declares  "it's  so  simple"  that  it  can  be  worked 
anywhere. 


Name  the  Feminine  Stars 

A  contest  asking  readers  to  name  the  femi- 
nine stars  of  former  Clark  Gable  productions 
was  one  of  the  publicity  angles  of  the  "Honky 
Tonk"  campaign  put  over  by  John  Mitchell, 
Genesee,  Waukegan,  111. 


Waterbury  Dancers  "Hoe  Down" 

A  "Hoe  Down"  dance  contest  at  a  local  ball- 
room was  one  of  the  highlights  of  Ed  Fitz- 
patrick's  "Babes  on  Broadway"  campaign  for 
its  Loew's  Poli,  Waterbury,  engagement. 

AT  YOUR  SERVICE 

SHOWMEN'S  TRADE  REVIEW  will  sup- 
ply, without  charge,  atmospheric  New  York 
post  cards  that  will  enable  you  to  use  the 
sure-fire  stunt  of  making  people  on  your 
mailing  list  believe  that  a  friend  in  New 
York  witnessed  a  certain  picture  dated  for 
your  theatre  and  recommends  it  highly. 

Just  advise  us  the  number  of  cards  you 
need  and  we'll  send  them  to  you  for  ad- 
dressing, inscription  of  message  and  affixing 
one-cent  stamps.  Return  them  to  us  and  they 
will  be  mailed  from  New  York  City.  No  cost 
to  you  other  than  the  one-cent  stamp  neces- 
sary for  postage  of  the  cards  you  address  to 
your  own  prospects. 


FROM  THE  DEEP,  ROMANTIC  SOUTH  COMES  ANOTHER 
THRILLING  DRAMA  OF  LOVE  AND  INTRIGUE! 

Hers  was  a  peerless  beauty  ...  a 
matchless  charm. ..that  won  the 
raucous  cheers  of  the  showboat  crowd 
. . .  and  won  the  hearts  of  the  proud 
aristocrats  of  the  old  South. 


★  BUY  U.  S.  DEFENSE  BONDS  * 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


February  7 ,  1942 


JOAN  oi  PARIS 


Three  important  selling  angles  stand  out  in 
"Joan  of  Paris."  The  first  two  are  its  new 
screen  personalities,  Michele  Morgan,  the 
French  star,  and  Paul  Henreid,  who  makes  his 
Hollywood  debut  after  appearing  in  British- 
made  films.  The  other  is  its  timeliness,  romance, 
suspense  and  thrills.  Concentrate  on  these 
three  angles  in  your  selling  of  the  film,  and 
concentrate  with  all  the  showmanship  at  your 
command.  For,  although  "Joan  of  Paris"  is 
excellent  entertainment  in  every  respect  (all 
the  reviews  and  audience  reaction  at  the  world 
premiere  engagement  in  New  York  verify 
that),  one  must  not  lose  sight  of  the  fact  that 
most  moviegoers  are  attracted  by  personalities 
with  whose  screen  work  they  are  familiar. 
Since  Morgan  and  Henreid  are  new,  it  will  re- 
quire showmanly  ingenuity  to  get  the  public 
out  to  "meet"  them.  But  once  that  is  accom- 
plished, once  you  get  the  crowds  in  for  the 
opening  day  or  night,  word-of-mouth  will  help 
the  balance  of  the  engagement  immeasurably. 

So  let's  sift  out  the  ideas  that  will  land  pa- 
trons in  those  seats  at  the  opening  performance. 
Let's  concentrate  on  Michele  Morgan  (which 
should  be  easy),  Paul  Henreid  and  the  timeli- 
ness of  "Joan  of  Paris." 

INTRODUCING  THE  STARS 

No,  we're  not  going  to  do  the  honors — that's 
your  job.  Of  course,  Michele  Morgan  isn't 
exactly  a  stranger  to  your  patrons.  Stories  and 
art  abut  her  have  appeared  in  the  various  fan 
magazines,  and  only  recently  Life,  with  its  far- 
reaching  circulation,  devoted  a  pictorial  display 
to  the  new  personality.  The  issue  was  dated 
November  20,  1941.  If  you  don't  have  a  copy, 
surely  you  can  find  a  Life  reader  in  town  who 
has  preserved  one.  We  suggest  that  you  have 
the  pages  blown  up  for  an  advance  lobby 
display. 

Art  Pupils  Sketch  Star.  Several  days  in 
advance  of  your  run,  arrange  a  sketching  con- 
test among  the  students  of  the  local  high  school 
or  college  art  class.  The  student  painting  the 
best  likeness  of  Michele  would  receive  a  cash 
prize  and  theatre  tickets,  and  the  painting  could 
be  forwarded  to  the  star  at  the  RKO-Radio 
Studios  in  Hollywood.  As  a  means  of  getting 
newspaper  publicity,  you  might  have  a  picture 
taken  showing  the  winning  artist  handing  the 
package  to  a  local  Railway  Express  agent. 

Picture  Cut-up  Puzzle.  Utilizing  the  spe- 
cial Michele  Morgan  All-Purpose  mat,  have 
your  printer  cut  the  cast  made  from  the  mat 
into  several  pieces  and  use  them  in  making  a 
puzzle   herald    to   be  distributed   to  patrons. 


Use  This  Ready-Made  Campaign 
Also,  for  your  convenience,  below 
are  some  recent  releases  and  their 
Showmanalysis  publication  dates 


A  Bedtime  Story  Jan.  3 

Feminine  Touch  Oct.  1 1 

Glamour    Boy  Dec.  6 

International  Squadron  Oct.  4 

Johnny  Eager  Jan.  31 

Kathleen   Dec.  20 

Lady  For  a  Night  Jan.  17 

Men  In  Her  Life  Nov.  29 

Moon  Over  Her  Shoulder  Oct.  18 

New  Wine  Aug.  9 

One  Foot  in  Heaven  Nov.  1 

Sundown   Oct.  25 

Suspicion   Nov.  22 

Two-Faced  Woman  Nov.  8 

Young  America  Jan.  10 


Two  New  Stars,  Timeliness, 
Romance,  Suspense,  Thrills 
—  These  Are  Angles  to  Sell 


Screenplay  by  Charles  Bennett  and  Ellis  St.  Joseph. 
From  a  story  by  Jacques  Thery  and  Georges  Kessel. 
Directed  by  Robert  Stevenson.  Produced  by  David 
Hempstead. 


Prizes  could  be  awarded  to  the  first  certain 
number  of  people  bringing  properly-assembled 
pictures  to  the  box-office.  If  you  want  to  make 
it  a  newspaper  contest,  add  as  a  further  require- 
ment for  winning  a  prize  the  writing  of  a 
descriptive  sentence  of  the  star  as  inspired  by 
the  photograph. 

Giant  Souvenir  Post  Card.  This  is  old, 
but  it's  still  effective.  Have  your  art  depart- 
ment make  up  a  large  souvenir  post  card  for 
display  in  your  lobby.  The  message  thereon, 
apparently  from  your  patrons,  states  that  they 
welcome  Michele  and  are  eager  to  see  her  in 
her  first  American  picture,  etc.  We  feel  sure 
Miss  Morgan  would  be  pleased  and  happy  to 
receive  this  expression  of  your  patrons'  interest 
in  her,  for  after  all  it  is  the  public  that  makes 
a  star.  So,  when  the  card  has  been  completely 
filled  out,  send  it  to  her. 

Street  Telescope  Stunt.  A  large  telescope 
could  be  made  up  by  your  art  department,  with 
heads  of  Morgan  and  Henreid  arranged  inside 
and  lighted  by  a  concealed  light.  An  attendant 
invites  patrons  to  take  a  look  at  "two  new 
stars !"  An  invitational  sign,  in  which  the 
title  of  the  picture  is  mentioned,  might  also  be 
displayed  near  the  telescope. 

Star  Layout  in  Newspaper.  In  the  "Joan 
of  Paris"  press  book,  one  page  is  devoted  to 
photos  showing  various  activities  of  the  star. 
We  do  not  know  whether  this  layout  is  avail- 
able in  mat  form  or  not.  If  it  isn't,  surely  you 
can  obtain  the  stills  from  your  RKO-Radio  ex- 
change and  have  them  made  into  an  attractive 
lobby  board  by  your  artist.  The  newspaper's 
movie  page  editor  might  be  persuaded  to  use  the 
layout. 

Place  Stills  Around  Town.  Get  several  head 
stills  of  Morgan  and  Henreid  and  have  them 
mounted  on  colored  cardboard  mats.  Use  this 
copy :  "Presenting  a  new  star  .  .  .  Michele 
Morgan  (or  Paul  Henreid)  in  the  season's 
most  vibrant,  exciting  romance,  'Joan  of  Paris,' 
etc."    Place  them  in  merchant's  windows. 

SOME  TIMELY  ANGLES 

Headline  Lobby  Display.  Utilizing  the 
front  page  war  headlines  of  several  newspapers, 
have  a  display  made  in  which  they  serve  as  the 
background.  In  the  center,  as  though  a  hand 
had  pushed  through  the  papers,  is  a  black  back- 
ground with  this  copy  painted  in  white  :  "Timely 
as  Current  Headlines  is  the  Exciting  Story  of 
Lovers  Menaced  by  Dreaded  Danger  .  .  .  'Joan 
of  Paris,'  etc."  A  silhouette  of  the  stars  in  a 
romantic  pose  could  be  superimposed  over  the 
headline  background  in  a  corner  of  the  display. 

Special  Tabloid  Herald.  It  would  be  worth- 
while to  get  out  a  tabloid  herald  resembling 
the  tabloid-size  newspapers  so  popular  in  the 
larger  cities.    On  the  front  page  could  be  a 


large  photo  of  Morgan  and  Henreid,  above 
whic  his  this  headline :  "Terror  Shadows  Lov- 
ers in  Paris."  Inside  the  paper  you  could 
have  dramatic  scenes  from  the  picture,  as  well 
as  punchy  selling  copy.  Playdate  and  policy 
copy  could  fill  the  back  page. 

Distribute  Teaser  Envelopes.  Although  in- 
expensive, an  effective  stunt  involves  the  dis- 
tribution of  coin  envelopes  with  this  copy  on 
(he  outside:  "A  Message  From  Nazi  Occupied 
Paris."  Inside  is  this  message :  "Do  not  try  to 
see  me !  I  will  love  you  always !  Our  week 
together  was  my  whole  life ! — Joan."  On  the 
back  of  the  message  give  billing  information 
and  playdate. 

STUNT  BASED  ON  TITLE 

Invite  Joans  to  Special  Performance.  To 

publicize  the  title,  invite  local  Joans  to  attend 
a  special  performance  of  "Joan  of  Paris."  A 
newspaper  photographer  could  take  pictures  of 
the  girls  as  they  prepare  to  enter  the  theatre. 
Of  course,  if  there  are  too  many  Joans  in  your 
town  to  make  this  suggestion  practical,  perhaps 
you  can  select  a  special  group  of  Joans  to  act 
as  hostesses  during  the  picture's  engagement. 

A  REMINDER  OR  TWO 

We  have  touched  only  on  certain  phases  of  a 
"Joan  of  Paris"  campaign  in  this  Showmanaly- 
sis, but  we  believe  these  phases  to  be  impor- 
tant enough  for  you  to  make  them  the  high- 
lights of  your  selling  activities.  In  your  ads, 
however,  and  in  other  spots  where  selling  copy 
is  used,  be  sure  to  emphasize  the  romance,  sus- 
pense and  thrills  of  "Joan  of  Paris."  You'll  find 
the  ads  prepared  by  the  RKO-Radio  advertising 
department  most  effective  in  this  regard. 

All  during  your  campaign,  work  toward  the 
goal  of  having  the  whole  town  talking  about 
the  new  stars  and  the  picture  before  it  opens. 
Having  done  that,  the  rest  will  be  clear  sailing. 


The  maxim,  "One  picture  is  worth  10,000  words," 
was  never  more  appropriate  than  in  describing 
the  above  ad  on  "Joan  of  Paris."  In  a  striking, 
impressive  manner  it  sells  a  new  personality. 


DEpARTMENT 

WASHINGTON 

*******  28.  1942 


*  **  Mcine  Hctur.  fahlblt 


D"0*  PlotuJfT  ,0on  /ou  win  K 
and  i  v.,,"118  Ploturt  mi  L  y* 

*n.        1  »ppr,ci«t. 


Sine 


Please  accept  the  Play-date  designated. 
Thanks  for  your  co-operation. 


COMING  TO  YOU  FROM 
OUR  NEAREST  EXCHANGE 


nATion 


(freest  service 


PRIZE  BRBY  OF  THE  MDU5TRY 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


February  7,  1942 


Samuel's  Recent  Programs 
Boast  Institutional  Material 
Both  Timely  and  Valuable 

So  that  we  won't  be  giving  away  any  infor- 
mation that  might  prove  valuable  to  the  enemy, 
we'll  just  mention  that  the  weather  as  we 
write  these  lines  is  "that  way."  We  had  an 
idea  it  would  be,  so  that's  why  we  wore  our 
so-and-so's.  Tomorrow  we  think  we  will  change 
to  our  ?  ?  ?  ?,  for  it  looks  now  as  though  the 
temperature  will  rise  or  fall  (strike  out  one). 
But  then,  of  course,  we've  always  enjoyed  ???? 
weather,  so  we  don't  mind  it  a  bit. 

A  couple  of  programs  from  W.  S.  Samuel, 
manager  of  the  Lyric  Theatre,  Port  Neches, 
Texas,  have  considerable  merit.  One  of 
them  features  a  picture  of  an  average  living 
room  on  the  cover.  Below  the  cut  is  this 
copy:  "This  is  a  picture  of  the  typical  Amer- 
ican home  at  least  three  nights  a  week.  Its 
inhabitants  have  gone  to  a  movie.  They 
aren't  letting  the  war  get  them  jittery.  To 
do  your  part  in  America's  all  out  for  defense, 
you  must  keep  your  mind  clear.  To  do  that, 
you  must  relax.  To  relax  like  a  true  Amer- 
ican GO  TO  A  MOVIE."  We  have  an  idea 
this  cover  could  be  duplicated  with  little 
effort  by  other  showmen,  either  for  their 
programs  or  as  an  institutional  newspaper  ad. 

"Good  for  What  Ails  You  .  . 

Then  there's  another  cover  by  Samuel  that 
might  be  copied.  Topped  by  a  cut  showing  a 
typical  family  going  into  a  theatre,  the  copy 
starts  off  with  this  headline,  "Good  For  What 
Ails  You,"  and  continues :  "Today  .  .  .  when 
all  the  world  seems  aflame,  when  everyone  seems 
worn  out  and  distraught,  and  our  lives  are  under 
constant  pressure  ...  we  suggest  that  you  GO 
TO  A  MOVIE!  Pick  out  a  show  that  you'll 
like  .  .  .  and  relax  and  be  entertained.  There 
are  all  kinds  of  movies  .  .  .  Musicals !  Dramas ! 
Comedies !  Romances  and  Mysteries !  Where 
else  in  all  the  world  can  you  get  so  much  plea- 
sure for  so  little?  Going  to  a  movie  might  be 
the  stimulating  tonic  that  your  nerves  need." 
The  copy  sounds  familiar,  as  though  it  were  a 
part  of  the  recent  institutional  campaign  origi- 
nating in  Philadelphia;  but  no  matter  how 
many  times  it  is  used,  if  it  gets  the  public  into 
a  movie-going  mood,  that's  all  that  matters. 

We're  up  a  tree.  Does  any  one  know  where 
Oak  Tree  Road  is?  It  seems  that  a  few 
days  ago  a  subscription  to  STR  came  into 
this  office,  and  an  attached  program  was 
placed  on  our  desk.  It  was  for  the  Iselin 
Theatre  managed  by  Joseph  Bacskay,  Jr. 
But  we  can't  find  the  name  of  the  State  any- 
where, and  our  file  goes  according  to  States. 
So  if  you  see  this  item,  Mr.  Bacskay,  will 
you  send  us  more  of  your  programs?  From 
the  telephone  number  (MEt.  6-1279)  we  de- 
duce that  the  Iselin  must  be  located  in  the 
suburbs  of  a  comparatively  large  city.  As 
for  the  program — apparently  printed  by  a 
specialty  firm — it  employs  the  use  of  one- 
and  two-column  ad  cuts.  The  general  art 
work  is  good. 

Feminine  patrons  of  Al  Swett's  Orpheum 
Theatre,  Danvers,  Mass.,  found  out  recently 
that  they  can't  have  their  Gary  Cooper  and 
Chinex  Dinnerware,  too.  So  they  had  to  give 
up  the  latter  during  the  engagement  of  "Sergeant 
York."  We  don't  believe  they  minded  giving  up 
their  chinaware  just  this  one  time  to  see  one 
of  the  outstanding  pictures  of  the  year. 

Last  week's  program  at  the  Palace  Theatre, 
Greenfield,  Term.,  certainly  must  have  exercised 


They  Did  a  Swell  Job 

Shown  above  are  four  styles  of  stickers  used  to 
boost  the  engagement  of  Warners'  "One  Foot 
in  Heaven"  at  the  Avalon  Theatre,  Chicago. 
Pasted  wherever  the  Avalon  publicity  boys  could 
paste  them,  the  stickers  did  a  swell  job  of  sell- 
ing neighborhood  moviegoers  on  the  high  enter- 
tainment value  of  the  film.  By  substituting  an- 
other billing,  you  could  use  the  same  idea  for  an 
outstanding  coming  attraction. 


a  strong  "hold"  on  the  public.  Film  attrac- 
tions for  the  week  were  "Hold  Back  the  Dawn" 
and  "Hold  That  Ghost." 

"Although  I  have  been  a  subscriber  to  your 
paper  for  the  past  few  years  and  a  constant 
reader  of  the  Program  Exchange,"  writes 
Evans  Kail,  manager  of  the  Polk  Avenue 
Theatre,  Jackson  Heights,  L.  I.,  "this  is  the 
first  program  I  have  submitted  for  perusal. 
Please  let  me  know  how  you  like  it." 

To  be  so  near,  Evans,  we're  surprised  you 
haven't   sent   us    your   program    at  frequent 


intervals.  But,  at  any  rate,  judging  from  the 
sample  enclosed  with  your  letter,  your  weekly 
publication  looks  like  a  worthwhile  selling 
medium.  The  listing  of  attractions  by  means  of 
ad  cuts  follows  closely  the  pattern  of  other 
programs  of  this  type.  It  is  good,  however,  to 
note  that  you  wisely  utilize  the  cover  for  insti- 
tutional copy.  For  the  information  of  mem- 
bers, the  cover  is  highlighted  by  a  cut  of  a 
smiling  man  and  woman.  Below  the  cut  is  the 
headline  "In  these  times  of  stress  .  .  .  enjoy 
a  movie  and  relax."  We've  probably  recom- 
mended the  copy  in  the  past,  but  because  it  is 
even  more  valuable  today  than  ever  before, 
we'll  reproduce  it  again  : 

"Everyone  needs  diversion.  This  is  par- 
ticularly true  in  times  of  strain,  as  at  pres- 
ent. One  form  of  diversion  that  is  accessible 
to  all  is  the  movies.  Going  to  the  movies  is 
a  splendid  antidote  for  tension.  The  choice 
of  screen  entertainment  is  so  varied  as  to 
provide  just  the  pick-up  you  need.  When 
nerves  are  tense,  go  see  a  movie — and  relax." 

Evans  Right  in  Our  Neighborhood 

By  the  way,  Evans,  you're  right  in  our 
neighborhood,  so  don't  be  surprised  if  we  drop 
in  to  see  you  some  day  soon.  We  wish  we 
could  personally  visit  with  all  the  members  of 
the  Program  Exchange  and  thoroughly  discuss 
the  matter  of  programs,  but  that's  impossible. 
But  Kali  is  close  enough  so  that  with  two 
bangs  and  a  crash  of  the  subway,  we  can  be  at 
his  theatre  in  a  matter  of  minutes. 

Up  in  Milwaukee,  Wis.,  Manager  Ed  Fried- 
wald  of  Warners'  Milwaukee  Theatre  issued 
"Laugh  Licenses"  for  the  showing  of  "Mar- 
ried Bachelor."  Maried  couples  must  have  a 
lot  of  fun  with  the  novelty.  The  manager  of 
the  Frolic  Theatre,  Chicago,  passed  out  cop- 
ies of  an  attention-getting  plugger  for  "One 
Foot  in  Heaven."  The  opening  line,  "If  I 
Were  a  Member  of  the  Clergy! — "  was 
enough  to  carry  the  reader  right  into  the 
balance  of  the  copy,  which  stressed  the 
"romance  and  drama  and  rich  humor"  of 
the  picture. 

We  can  think  of  no  better  way  to  end  this 
discourse  than  to  urge  you  to  "Buy  Defense 
Bonds  and  Stamps."  Get  your  patrons  to  buy 
them,  too. 


A  "smile  contest,"  offering  guest  tickets  for 
the  best  snapshots  of  "smile"  photos,  was 
conducted  by  Frank  Miller,  Metropolitan,  Mor- 
gantown,  W.  Va.,  as  one  of  the  features  of  his 
"Smilin'  Through"  campaign. 


JANUARY  1942,  INDEX 

A  listing  of  the  highlights  of  the  past  month's  issues 
of  STR,  indexed  and  cross-indexed  for  ready  reference 


Advertising  Clinic .  .  Jan.  17,  p.  17 ;  Jan.  24,  p.  17 

Building  Prestige  for  Profit  Jan.  24,  p.  12 

Equipment  &  Maintenance 

Jan.  3,  pp.  25-36;  Jan.  31,  pp.  27-37 

Exploitation  Campaigns — By  Pictures 

Ball  of  Fire  Jan.  31,  p.  16 

Bedtime  Story  Jan.  10,  p.  18 

Citizen  Kane  Jan.  3,  p.  12; 

Jan.  10,  p.  15;  Jan.  10,  p.  18 

Dr.  Jekyll  &  Mr.  Hyde  Jan.  10,  p.  13 

Dumbo   Jan.  10,  p.  19;  Jan.  24,  p.  14 

Feminine  Touch  Jan.  17,  p.  24 

Hold  Back  the  Dawn  Jan.  10,  p.  IS 

Honky  Tonk  Jan.  17,  p.  17 

International  Squadron  Jan.  24,  p.  12 

Life  Begins  for  Andy  Hardy..  Jan.  3,  p.  12 
Man  Who  Came  to  Dinner.  .  .Jan.  10,  p.  IS; 

Jan.  10,  p.  19 

Mr.  Bug  Goes  to  Town  Jan.  10,  p.  13 

Parachute  Battalion   Jan.  17,  p.  17 

Smilin'  Through  Jan.  17,  p.  17 

Texas   Jan.  3,  p.  22 


They  Died  With  Their  Boots  On, 

Jan.  3,  p.  12;  Jan.  10,  p.  15;  Jan.  17,  p.  17 

Whistling  In  The  Dark  Jan.  10,  p.  15 

Woman  of  the  Year  Jan.  10,  p.  19 

You  Belong  to  Me  Jan.  10,  p.  13 

Exploitation  Campaigns — by  Stunts 

Benefit  Show  Jan.  31,  p.  25 

Cartoon  Coloring  Contest  Jan.  10,  p.  19 

February  Showmanship.  . .  .Jan.  24,  p.  17,  25 
New  Year's  Eve  Celebration.  .Jan.  17,  p.  22 

Special   Weeks  Jan.  24,  p.  14 

Turkey  Night  Jan.  3,  p.  12 

Helpful  Hints  Jan.  3,  p.  14;  Jan.  24,  p.  14 

Index  for  1941  Jan.  3,  pp.  17-23 

Selling  Approach  Jan.  3,  p.  12 

Showbuilder   Jan.  3,  pp.  17-23 

Showmanalyses 

A  Bedtime  Story  ...Jan.  3,  p.  15 

March  of  Dimes  Jan.  10,  p.  14 

Young  America  Jan.  10,  p.  16 

Lady  for  a  Night  Jan.  17,  p.  25 

Johnny  Eager  Jan.  31,  p.  17 


February  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


IMPORTANT  NOTICE 

Eastman  Motion-Picture  Film  Cans  and  Cores 

MUST  BE  RETURNED 


WAR  requirements  have  sharply  curtailed  the 
supply  of  metal  and  plastics  needed  to  manufacture 
3 5 -mm.  motion-picture  film  cans  and  cores.  Conse- 
quently, the  Eastman  Kodak  Company  urges  the 
prompt  return  of  these  essential  supplies.  They 
must  be  used  over  and  over  again. 

Help  maintain  the  supply  of  motion-picture 
film  by  seeing  to  it  that  all  Eastman  cans  and  cores 
are  kept  in  good  condition,  collected,  and  shipped 
to  the  Kodak  Park  Works,  Rochester,  N.  Y. 

By  doing  your  part  in  this  emergency,  you 
help  yourself  and  everyone  connected  with  the 
motion-picture  industry — as  well  as  all  those  who 
depend  more  than  ever  on  the  screen  for  vital 
information  and  entertainment. 

Write  for  prices  and  detailed  shipping  information. 


Motion  Picture  Sales  Division 

EASTMAN  KODAK  COMPANY,  ROCHESTER,  N.  Y. 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


February  7 ,  1942 


HERE'S  HOW  1941-42  PROGRAMS  STAND 


COLUMBIA 


PARAMOUNT  (Cont 


COMPLETED 


3003  Bedtime  Story 

3004  You  Belong  to  lie 

3005  Men  in  Her  Life 

3008  Texas 

3009  Ladies  in  Retirement 

3015  Go  West,  Young 

Ladv 

3016  Three  Girls  About 

Town 

3020  Two  Latins  From 
Manhattan 

3022  Sing  For  Your 

Supper 

3023  Harmon  of  Michigan 

3024  Honolulu  Lu 

3026  Secrets   of    the  Lone 
Wolf 

3028  Confessions  of  Boston 

Blackie 
3030  Ellery  Queen  and  the 

Murder  Ring 
3036  Stork  Pays  Off 
3039  Harvard  Here  I  Come 


3040 
3041 


3201 
3202 


3203 
3209 


3210 
3211 


Mystery  Ship 
Blonde  From 

Singapore 
Royal  Mounted 

Patrol  (W) 
Riders  of  the  Bad 

Lands  (W) 
West  of  Tombstone 

(W) 

King  of  Dodge  City 
(W) 

Roaring  Frontiers(W) 
Lone  Star 

Vigilantes  (W) 

Cadets  on  Parade 
Close  Call  for  Ellery 

Queen 
Man  Who  Returned 

to  Life 
Blondie  Goes  to 

College 
Lady  Is  Willing 


AWAITING  RELEASE 

North  of  the  Rockies  (W)  Invaders 
Devil's  Trail 
Shut  My  Big  Mouth 
Lawless  Plainsman  (W) 
Bullets  for  Bandits  (W) 
Adventures  of  Martin  Eden 
Alias  Boston  Blackie 
Blondie's  Blessed  Event 


Prairie  Gunsmoke  (W) 
Two  Yanks  in  Trinidad 
Tramp.  Tramp,  Tramp 
Canal  Zone 
Devil's  Trail  (W) 
Down  Rio  Grande  Way(W) 


Ellery  Queen  and  the 
Living  Corpse 


IN  PRODUCTION 

Hello  Annapolis 


MGM 


COMPLETED 


201  Dr.  Jekyll  and  Mr. 

Hyde 

202  Lady  Be  Good 

203  Down  in  San  Diego 

204  Honky-Tonk 

205  Married  Bachelor 

206  Smilin'  Through 

207  Feminine  Touch 

208  Chocolate  Soldier 

209  Unholy  Partners 

210  Shadow  of  the  Thin 

Man 

211  Two  Faced  Woman 

212  H.  M.  Pulham,  Esq. 

213  Design  For  Scandal 

214  Tarzan's  Secret 

Treasure 


215  Kathleen 

216  Babes  on  Broadway 

217  Dr.  Kildare's  Victory 

218  Tohnny  Eager 

219  Mr.  and  Mrs.  North 

220  Bugle  Sounds 

221  Joe  Smith,  American 

222  Woman  of  the  Year 

223  Vanishing  Virginian 

224  Yank  on  the  Burma 

Road 

225  We  Were  Dancing 

226  Born  to  Sing 

227  Salute  to  Courage 

228  This  Time  For  Keeps 

229  Courtship  of  Andy 

Hardy 


AWAITING  RELEASE 

Panama  Hattie  Rio  Rita 

Tarzan  Against  the  World  Along  Came  Murder 

I  Married  an  Angel  Fingers  at  the  Window 


IN  PRODUCTION 


Mrs.  Miniver 
Tortilla  Flat 
Ship  Ahoy 
Love  Me  Not 


Mokey  Delano 
Somewhere  I'll  Find  You 
Sunday  Punch 


MONOGRAM 

COMPLETED 


Arizona  Bound  (W) 
Gentleman  From  Dixie 

Stolen  Paradise 

Let's  Go  Collegiate 

Underground  Rustlers(W) 

Borrowed  Hero 

Gun  Man  prom  Botlie  CW) 

Zis  Boom  Bah 

Riot  Squad 

Road  to  Happiness 

Freckles  Comes  Home 

Thunder  River  Feud  (W) 

Tonto  Basin  Outlaws  (W) 


Top  Sergeant  Mulligan 
Spooks  Run  Wild 
Saddle  Mountain 
Roundup  (W) 
Double  Trouble 
I  Killed  That  Man 
Lone  Star  Law  Men 
Mr.  Wise  Guy 
Forbidden  Trails  (W) 
Below  the  Border  (W) 
Law  of  the  Jungle 
Man  from  Headquarters 
Snuffy  Smith,  the  Yard  Bird 


(W) 


AWAITING  RELEASE 

Rock  River  Renegades  (W)  Here  Come  the  Marines 
Black  Dragon  Western  Mail  (W) 

IN  PRODUCTION 

Man  With  Two  Lives         Klondike  Victory 

PARAMOUNT 

COMPLETED 

|  New  York  Town  f  Skylark 

"    Buy  Me  That  Town  ™    Among  the  Living 

•{J  i-Hold  Back  the  Dawn  o-{  Birth  of  the  Blues 

°    Nothing  But  the  Truth  £    Night  of  Jan.  16th 

«  J  Henry  Aldrich  For  President"  I  Glamour  Boy 


COMPLETED 


Sullivan's  Travels 


o  y  Bahama  Passage 
pq  j  Pacific  Blackout  M  [ 

J  Mr.  Bug  Goes  to  Town  5 


O  Riders  of  the  Timberline 
:  ;  No  Hands  on  the  Clock  >    Secrets  of  the  Wastelands 
*^  J.Stick  to  Your  Guns 
Outlaws  of  the  Desert 
Twilight  on  the  Trail 


Louisiana  Purchase 

_,.  I  Remarkable  Andrew 
^    Fly  By  Night 

ij  ^Torpedo  Boat 
g    Fleet's  In 

J  Lady  Has  Plans 

AWAITING  RELEASE 


Great  Man's  Lady 
Reap  the  Wild  Wind 
Henry  and  Dizzy 
Sweater  Girl 

Night  in  New  Orleans 
Tombstone 
Dr.  Broadway 
American  Empire 
I  Live  on  Danger 


True  to  the  Army 
Bad  Men  of  Arizona 
My  Favorite  Blonde 
Out  of  the  Frying  Pan 
This  Gun  for  Hire 
Irving  Berlin's  Holiday  Inn 
Beyond  the  Blue  Horizon 
Wildcat 

Mr.  and  Mrs.  Cugat 
Take  a  Letter  Darling 


IN  PRODUCTION 


Palm  Beach  Story 
Black  Curtain 
Forest  Rangers 


My  Heart  Belongs  to 

Daddy 
Mrs.  Wiggs  of  the 

Cabbage  Patch 


PRODUCERS  RELEASING  CORP. 


COMPLETED 


251  Texas  Man  Hunt 

257  Billy  the  Kid  Wanted 

258  Billy  the  Kid's 
Round-Up 

263  Lone  Rider  and  a 
Bandit 


205  Hard  Guy 

206  Duke  of  the  Navy 

207  Broadway  Big  Shot 

213  Miracle  Kid 

214  Today  I  Hang 

215  Law  of  the  Timber 
230  Swamp  Woman 

AWAITING  RELEASE 

202  Girl's  Town 
210  Too  Manv  Women 
252  Raiders   of   the  West 

IN  PRODUCTION 


259  Billy  the  Kid  Trapped 
264  Lone  Rider  in  Cheyenne 


211  Dawn  Express 

RKO-RADIO 

COMPLETED 


Citizen  Kane 
Parachute  Battalion 
.Father  Takes  a  Wife 
Lady  Scarface 


M  1  Look  Who's  Laughing 
^  I  Mexican  Spitfire's  Baby 
g  f  Unexpected  Uncle 
Pq     Gay  Falcon 
All  That  Money  Can  Buy    J  Suspicion 

Bandit  Trail  <<,  1  Thundering  Hoofs 

Dude  Cowboy  ^  (Come  on  Danger 

Riding  the  Wild  Wind  g  J  Land  of  the  Open  Range 

Obliging  Young  Lady*  ]  fall  Out  the  Marines 
x    Date  With  the  Falcon-*  I  Joan  of  Par's 
gfWeek  End  for  Three    o  fMexlcJ>n  Spitfire  at  Sea 
-    Playmates  fO  I  Sing  Your  Worries  Away 

J  I 


Playmates 

Four  Jacks  and  a  Jill       J  Valley  of  the  Sun 
Dumbo  Fantasia  Ball  of  Fire 


AWAITING  RELEASE 


Bambi 

Falcon  Takes  Over 
Mayor  of  44th  Street 
Bashful  Bachelor 


My  Favorite  Spy 
Journey  Into  Fear 
Scattergood  at  the  Races 


Powder  Town 
Syncopation 
Tuttles  of  Tahiti 
Magnificent  Ambersons 

IN  PRODUCTION 

Mexican  Spitfire  and  the 
Ghost 


REPUBLIC 

COMPLETED 


101  Lady  for  a  Night 

107  Mountain  Moonlight 

108  Hurricane  Smith 

109  Sailors  on  Leave 

110  Mercy  Island 

111  Devil  Pays  Off 

112  Mr.  District  Attorney 

in  the  Carter  Case 

113  Tuxedo  Junction 

114  Tragedy  at  Midnight 

121  Public  Enemies 

122  Pardon  My  Stripes 
131  Cowboy  Serenade 
133  Pittsburgh  Kid 
143  Sierra  Sue  (W) 


151  Jesse  James  at  Bay 

(W) 

152  Red  River  Valley  (W) 

153  Man  from  Cheyenne(W) 

161  Outlaws  of  Cherokee 

Trail  (W) 

162  Gauchos  of  El 

Dorado  (W) 

163  West  of  Cimarron  (W) 

164  Code  of  the 

Outlaw  (W) 

171  Apache  Kid  (W) 

172  Death  Valley 

Outlaws  (W) 

173  Missouri   Outlaw  (W) 

174  Arizona  Terrors  (W) 


Alias  Jimmy  Valentine 
Stagecoach  Express 
154  South  of  Santa  Fe 


REPUBLIC  (Cont. 

AWAITING  RELEASE 

Heart  of  Texas  (W) 
Sleepytime  Gal 
Yokel  Boy 

IN  PRODUCTION 

Girl  From  Alaska  Jesse  James,  Jr.  (W) 

Riders  of  the  Range  (W)  Shepherd  of  the  Ozarks 


20th  CENTURY-FOX 

COMPLETED 


„  ]  Sun  Valley  Serenade 
jt    Dressed  to  Kill 
g  [-Charley's  Aunt 
pq    Private  Nurse 
J  Wild  Geese  Calling 


Man  at  Large 
Yank  in  the  R.A.F. 
►Week  End  in  Havana 
We  Go  Fast 
Great  Guns 


j«  (  Belle  Starr  -  )  Last  of  the  Duanes 

Sf  Charlie  Chan  m  Rio^r  Riders  of  the  Purple  Sage 
m  ' 

Cadet  Girl 
I  Marry  the  Boss' 


« 


pq 


■»  I  I  Wake  Up  Screaming 
•g  I  Small  Town  Deb 
£  fSwamp  Water 
W    Moon  Over  Her  Shoulder 


.M  L  Daughter 
o  f  Rise  and  Shine 
pq  I  Perfect  Snob 
J  Confirm  or  Deny 


m 

^  )  Remember  the  Day  , 
^  I  Son  of  Fury 
g  V  Right  to  the  Heart 
2  \  Young  America  ; 
*  Gentleman  at  Heart 


Blue,  White  and  Perfect 
How  Green  Was  My 
Valley 

iOn  the  Sunny  Side 
Roxie  Hart 
Song  of  the  Islands 
Castle  in  the  Desert 
Night  Before  the  Divorce 


AWAITING  RELEASE 

Outlaw  Rings  on  Her  Fingers 

Lone  Star  Ranger  (W)  Who  Is  Hope  Schuyler? 

Remarkable  Mr.  Kipps  Mad  Martindales 

To  the  Shores  of  Tripoli  Secret  Agent  of  Japan 

IN  PRODUCTION 


My  Gal  Sal 
This  Above  All 
Tales  of  Manhattan 
You  Can't  Always  Tell 
Moon  Tide 


Ten  Gentlemen  From 

West  Point 
Whispering  Ghosts 
Million  Dollar  Ghost 


UNITED  ARTISTS 


Xew  Wine 
Lydia 
Miss  Polly 
Sundown 
Niagara  Falls 
Tanks  a  Million 
International  Lady 


COMPLETED 

All  American  Co-Ed 
Fiesta 

Corsican  Brothers 
Dudes  Are  Pretty  People 
Shanghai  Gesture 
Hay  Foot 
Brooklyn  Orchid 


AWAITING  RELEASE 

Tungle  Book  Heliotrope  Harry 

Ships  With  Wings  To  Be  Or  Not  To  Be 

Twin  Beds 

IN  PRODUCTION 

About  Face  Cubana 

UNIVERSAL 

COMPLETED 

Keep  'Em  Flying        6031  Bombay  Clipper 

Unfinished    Business   6032  Jail  House  Blues 

It  Started  With  Eve  6033  Swing  It  Soldier 

Appointment  for  Love6035  Burma  Convoy 

Bad  Lands  of  Dakota6038  Sealed  Lips 

Paris  Calling  6039  Treat  'Em  Rough 

Never  Give  a  Sucker  6044  Quiet  Wedding 


6001 
6004 
6005 
6007 
6013 
6014 
6016 

6020 
6021 

6023 

6025 
6028 
6029 
6030 


An  Even  Break 
South  of  Tahiti 
Mob  Town 
North  to  the 

Klondike 
Moonlight  in  Hawaii  6062 
Flying  Cadets  6063 
Melody  Lane 
Sing  Another  Chorus 


6045  Girl  Must  Live 

6046  Hellzapoppin 
6051  Kid  From  Kansas 
6061  Man  From  Montana 

(W) 

Masked  Rider  (W) 
Arizona  Cyclone(W) 
Wolf  Man 
Road  Agent 


AWAITING  RELEASE 

Juke  Box  Jennie 
Strange  Case  of  Dr.  Rx. 
Almost  Married 
Don't  Get  Personal 
You're  Telling  Me 
Tough  As  They  Come 
Drums  of  the  Congo 
Ghost  of  Frankenstein 
Mystery  of  Marie  Roget 


6002  Ride  'Em  Cowboy 
There's  One  Born 
Every  Minute 
6027  'Frisco 'Lil 

Mississippi  Gambler 
6042  Mad  Doctor  of 
Market  Street 

6064  Stage  Coach 

Buckaroo  (W) 

6065  Fighting  Bill 

Fargo  (W) 

(Continued  on  Page  36) 


February  7 \  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


the  SHOW  BUILDER 

A  Monthly  Feature  Dealing  With  Practical  Ideas  for  Booking  And  Exploiting 


SHORTS  SHOPPING 

'Potent'  Most  Appropriate  Short 
Subject  Designation  of  Month; 
Variety  Keynotes  February  Reels 


On  several  occasions  we  have  tasted  liquor, 
only  to  remark:  "Boy!  Is  that  potent!"  To  us, 
"potent"  meant  that  it  had  a  "kick."  Not 
until  we  saw  the  word  used  by  members  of 
STR's  short  subjects  reviewing  staff  to  review 
two  of  last  month's  subjects  did  we  become 
fully  cognizant  of  the  fact  that  its  definition 
went  beyond  "something  with  a  kick  in  it." 
We  got  out  our  dictionary  and  found  that  "po- 
tent" means  "physically  powerful ;  able  to  ac- 
complish material  results  ;  morally  powerful ;  of 
a  character  to  influence ;  convincing." 

While  we  realized  that  a  "potent"  drink  is 
able  to  accomplish  material  results  if  im- 
bibed too  freely,  we  hadn't  stopped  to  think 
that  certain  short  subjects  might  "accom- 
plish .  .  .  results."  Yet,  after  due  considera- 
tion, if  the  showing  throughout  the  country 
of  the  Walt  Disney-Treasury  Department- 
Donald  Duck  film,  "The  New  Spirit,"  doesn't 
start  the  tax  returns  rolling  into  Washington, 
if  widespread  exhibition  of  March  of  Time's 
"When  Air  Raids  Strike"  doesn't  awaken 
the  public  from  its  complacency  and  put  it 
on  an  emergency  footing  for  the  duration, 
then  the  screen  will  have  lost  its  power  to 
influence.  The  term  "potent"  has  been  aptly 
applied  in  connection  with  both  "The  New 
Spirit"  and  "When  Air  Raids  Strike,"  for 
by  its  use  the  reviewers  have  reminded  STR 
readers  that  besides  being  capable  of  accom- 
plishing results,  these  subjects  are  also  con- 
vincing and  of  a  character  to  influence.  Thus 
"potent"  becomes  the  most  appropriate  short 
subject  designation  of  the  month. 

February  may  be  short  on  days,  but  a  perusal 
of  release  schedules  convinces  us  that  it  will  be 
long  on  the  output  of  quality  short  subjects 
by  the  major  companies.  No  less  than  42  shorts 
will  be  available  to  exhibitors  this  month,  divided 
as  follows :  MGM,  5 ;  Paramount,  7 ;  RKO- 
Radio,  4 ;  Warner  Brothers,  7 ;  Universal,  7 ; 
Columbia,  12.  Travel,  sports,  cartoons,  come- 
dies, oddities,  topical  films,  quiz  reels,  musi- 
cals— certainly  there  is  an  ample  selection  from 
which  showmen  can  choose  in  building  balanced 
programs.  While  not  all  of  the  February  re- 
leases have  been  reviewed  at  this  writing, 
highlights  of  the  program  for  this  month 
will  include  "Don't  Talk"  (MGM  two-reel 
special)  ;  "Jasper  and  the  Watermelons"  (Para- 
mount Madcap  Model)  ;  "Far  East  Command" 
(RKO-March  of  Time)  ;  "Soldiers  in  White," 
(Warner  two-reel  Service  Special);  "Don 
Winslow  of  the  Navy"  (Universal  serial  fea- 
turing Don  Terry,  John  Litel,  Claire  Dodd ; 
"Spare  Time  in  the  Army"  (Columbia  Pano- 
ramic). That's  only  skimming  the  surface,  of 
course,  because  many  other  shorts  will  have 
proved  their  entertainment  worth  before  the 
month  is  over. 

Anytime  Joseph  Schildkraut,  star  of 
MGM's  "The  Tell-Tale  Heart,"  wants  to 
go  to  Staten  Island,  he  can  land  without 
{Continued  on  Page  28) 


See  Kid  Shows  Key  to  Future  Patronage 

Weekly  Shorts  Programs  Declared  Vital  Factor  in  Establishing 
Tomorrow's  Potential  Adult  Customers;  Helpful  Ideas  Advanced 


"Get  'em  while  they're  young  and  tender,  boys, 
because  they're  your  potential  customers  of 
tomorrow !" 

This  warning  to  theatremen  of  Interstate  Cir- 
cuit by  Besa  Short,  head  of  the  Short  Subjects 
Department,  was  given  in  a  bulletin  urging  the 
frequent  presentation  of  Kiddie  Shows  to  main- 
tain juvenile  interest  and  build  future  adult 
audiences. 

Where  Kiddie  Shows  have  been  tried  out  in 
the  circuit,  almost  all  have  proved  successful. 
In  every  case,  the  chief  ingredients  of  the 
programs  have  been  short  subjects,  because  care- 
ful experimenting  has  revealed  that  most  fea- 
tures appeal  chiefly  to  adults,  while  an  adequate 
supply  of  shorts  make  it  an  easy  matter  to  ar- 
range a  program  with  juvenile  appeal.  If,  how- 
ever, a  feature  is  part  of  the  program,  which 
is  the  case  in  some  instances,  a  check  is  made 
to  be  sure  the  picture  is  suitable. 

Children  like  cartoons,  comedies  and  serials ; 
therefore,  these  types  of  subjects  predominate, 
although  sport  reels,  travel  films  and  musicals 
are  often  included  in  the  lineup. 

Once  the  kiddies  are  in,  all  is  well.  But  the 
job  of  the  showman  is  to  get  them  in,  and  in 
this  connection  there  are  sundry  activities  that 
must  be  designed  not  only  to  attract  them  once, 
but  to  keep  them  coming  week  after  week. 

Long-time  Kid-Show  champion  is  Shine 
Mason,  Interstate  city  manager  for  McAllen, 
who  has  had  a  kid  show  running  continuously 
since  1932.    Shine  calls  his  club  the  "Mickey 


ONE  YEAR  OF  SERVICE 

Just  one  year  ago  this  week  STR  inaugurated  The  Show 
Builder  as  a  new  exhibitor  service.  The  reason  for  the 
new  department,  it  was  explained  editorially  at  the  time, 
was  to  make  it  possible  "to  give  the  short  subject  far 
more  space,"  and  thus,  with  the  expanded  service,  to 
"elaborate  on  each  and  every  angle  connected  with  the 
buying,  booking  and  advertising  in  a  more  far-reaching 
way."  Previously,  short  subject  coverage  had  been  on  a 
weekly  basis;  with  the  inauguration  of  The  Show  Builder, 
the  idea  was  "given  still  greater  emphasis  through  the 
introduction  of  an  enlarged  section  to  better  cover  this 
important  phase  of  program  building." 

Looking  back  over  the  past  twelve  months,  the  wisdom 
of  this  move  becomes  readily  apparent,  for  in  1941  short 
subjects  assumed  greater  significance  than  in  any  other 
similar  period  in  the  history  of  the  industry  with  the 
possible  exception  of  the  pre-sound  and  pre-double  fea- 
tures era.  But  even  during  those  fruitful  years,  shorts 
were  taken  more  or  less  for  granted;  little,  if  any  em- 
phasis, was  placed  on  their  merchandising.  They  were 
produced  and  exhibited  for  the  obvious  purpose  of  round- 
ing out  programs.  With  the  advent  of  sound  and  duals, 
the  one-  and  two-reelers  sank  into  near  oblivion. 

In  1941,  however,  a  new  era  dawned.  Box-office  values 
became  the  chief  production  guide;  exhibitors  who  stressed 
these  values  in  advertising  and  exploitation  noted  upturns 
in  business.  The  short  subject  was  coming  into  its  own 
once  more. 

STR  is  proud  to  be  the  one  trade  paper  to  anticipate 
and  keep  pace  with  those  developments  through  its  ex- 
panded monthly  service.  Now  inaugurating  its  second  year, 
The  Show  Builder  is  geared  to  meet  the  even  greater  ad- 
vances short  subjects  are  certain  to  make  in  the  com- 
ing months. 


Mouse  Show  ;"  merchants  pay  for  uniforms  for 
the  officers,  cards,  badges  and  heralds ;  only 
short  subjects  and  serials,  along  with  local  tal- 
ent, are  used ;  the  kids  are  charged  a  nickel 
and  can  bring  one  parent  free ;  a  complete  stage 
show  is  presented  every  week,  with  a  woman  in 
charge  who  gets  cooperation  from  the  schools, 
dance  and  dramatic  studios. 

On  the  Fourth  of  July,  Shine  holds  a  pet 
show.  During  the  Thanksgiving  and  Christmas 
holidays  there  are  charity  shows  to  which  kid- 
dies bring  potatoes,  canned  goods,  old  toys,  etc. 

There  a^e  ten  officers  who  open  each  show, 
have  their  yells,  repeat  their  creed  and,  writh 
color-bearer  out  front,  sing  The  Star  Spangled 
Banner.  Next  comes  the  stage  show,  followed 
by  three  song  reels — a  Popeye  song,  a  Mickey 
Mouse  song  and  God  Bless  America — after 
which  the  short  subjects  are  projected. 

Most  successful  kiddie  shows  have  sponsors. 
At  the  Capitol  in  Austin  it  was  a  bakery  which, 
on  one  occasion  advertised  that  the  children 
would  be  its  guests.  Over  1,700  attended,  for 
which  the  baker  was  charged  five  cents  each. 
Later  in  the  season  each  child  was  admitted 
for  five  bread  wrappers,  the  bakery  paying  ten 
cents  for  each  youngster.  In  Albuquerque,  Man- 
ager George  Tucker  has  for  his  sponsor  a  local 
bottling  company.  Child  who  brings  in  largest 
number  of  bottle  caps  wins  a  prize. 

As  for  giveaways,  J.  P.  Harrison  of  the 
Denton  Theatre,  Denton,  has  scored  a  hit  with 
the  kids  by  giving  away  balloons  in  the  shape 
of  animals.   Best-liked  sample  :  Bugs  Bunny. 

Besa  Short  suggests  an  All  Short  Show  in 
Circus  Style,  with  usher  dressed  as  barker, 
ushers  as  clowns,  pink  lemonade,  peanuts  and 
popcorn.  For  such  a  program,  she  recom- 
mends such  subjects  as  "Breezy  Little  Bears" 
(Paramount)  ;  "Lions  on  the  Loose"  (MGM)  ; 
"Jungle  Archer"  (Columbia)  ;  "Dogs  You  Sel- 
dom See"  (Warner)  ;  "Kangaroo  Country" 
(20th-Fox),  etc.  The  list  is  practically  un- 
ending and  is  increased  with  new  releases. 


Cartoon  Characters  Reproduced  In 
Oils  on  Walls  of  Cry-Room 

One  Saturday  morning  a  few  weeks  ago  at  the 
Dai-Sec  Theatre,  Dallas,  members  of  the 
Booster  Club  voted  for  their  favorite  cartoon 
characters.  Various  boys  and  girls  drew  their 
favorites  on  a  blackboard,  in  their  most  popular 
pose,  and  the  audience  voted  for  the  best  ones. 

Those  selected  were  reproduced  in  oils  on  the 
walls  of  the  theatre's  Cry-Room. 


Get  Every  Dollar  You  Can 

"There's  gold  in  them  thar  reels."  We're 
talking  about  the  mine  of  entertainment  that 
so  many  theatres  let  their  audiences  guess  about. 
Advertise  your  surrounding  program  and  get 
every  dollar  you  can  out  of  your  show. 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


February  7,  1942 


In  the  Short  Shops — James  A.  FitzPatrick 


JAMES  A.  FITZPATRICK 

".  .  .  And  it  is  with  this  thought 
in  mind  that  we  bid  a  reluctant 
farewell  to  Suva,  Pride  of  Fiji." 


WORLD  WAR  II.  with  its  rationings  and  restrictions,  has  curtailed  the  activities  of  many  people, 
including  James  A.  FitzPatrick.  Time  was  when  MGM's  lamed  Traveltalker  could  "stretch 
out"  over  an  expanse  of  52.000,000  square  miles  with  no  difficulty.  Today,  he  has  to  confine 
himself  to  15,000,000,  the  total  area  of  North  and  South  America. 
It's  practically  a  case  of  claustrophobia  for  the  man  who  has  traveled 
some  800,000  miles,  the  equivalent  of  four  trips  to  the  moon  (although 
he  shows  partiality  to  the  setting  sun),  in  his  quest  for  motion  picture 
material  for  his  movie  shorts. 

Worried?  Not  FitzPatrick.  He  knows  there  is  a  wealth  of  good 
material  right  here  in  the  United  States;  that  if  he  makes  only  one 
subject  for  each  state,  at  the  usual  rate  of  twelve  releases  a  year,  he 
will  still  be  busy  for  four  more  years.  And,  of  course,  there  are  still 
Canada  and  South  America,  both  as  yet  without  battle  scars,  which 
can  keep  the  globe  trotter  trotting  for  quite  some  time  to  come.  Inci- 
dentally, in  view  of  the  emphasis  now  being  placed  on  Pan-American 
relations,  FitzPatrick  at  this  moment  is  heading  south  of  the  border 
down  the  Pan-American  highway  to  film  the  customs,  habits  and 
scenic  wonders  of  Mexico,  Costa  Rica,  Guatemala,  Honduras,  Panama, 
San  Salvador  and  Nicaragua. 

Like  everyone.  FitzPatrick  in  his  youth  had  a  burning  desire  to  see 
the  world.    Unlike  most,  his  desires  were  gratified  when  he  hit  upon 
the  idea  of  making  his  trips  pay  for  themselves  by  persuading  a  New 
York  producer  to  let  him  make  a  series  of  one-reelers  on  the  lives  of 
noted  Europeans  of  the  past:  Napolson.  Wellington,  Schubert,  others. 
Completing  them,  he  made  a  number  of  shorts  on  the  birthplaces  of  English  poets. 
When  sound  was  introduced  in  1928,  FitzPatrick  was  in  Spain  making  two  pictures  on  the  beauties 
of  Barcelona.    Upon  his  return  to  the  United  States,  he  found  silent  pictures  outmoded  and  all  of 
his  capital  tied  up  in  the  Spanish  one-reelers. 

Undismayed,  the  resourceful,  barnstorming  picture  maker  recorded  his  own  voice  on  a  disc  and 
attempted  to  sell  distributors  on  the  idea  of  releasing  the  pictures  with  his  voice  as  off-screen  narra- 
tion. The  practice  popular  today  was  then  regarded  as  ridiculous. 

"I  was  told  that  to  see  pictures  and  hear  a  voice  without  seeing  the  person  who  was  speaking 
was  absurd,"  FitzPatrick  recalls.  "They  told  me  it  would  distort  the  screen.  I  didn't  know  what  they 
meant  by  that,  but  I  did  know  that  if  I  didn't  get  those  two  pictures  released,  it  was  certainly  going 
to  distort  my  bankroll." 

Finally  the  globe  trotter  convinced  the  manager  of  the  Olympic  Theatre,  New  York,  that  he  should 
try  one  of  the  reels  at  a  matinee.  For  the  first  hundred  feet  or  so,  all  went  well.  Then,  the  needle 
became  stuck  in  a  groove,  and  over  and  over  again  FitzPatrick's  voice  repeated,  "It  is  here  where 
the  ladies  ...  it  is  here  where  the  ladies.  .  .  ."    He  was  laughed  out  of  the  theatre. 

After  that  debae'e,  the  future  had  anything  but  the  colorful  hues  that  dominate  the  producer's 
current  Traveltalks.  But  by  some  verbal  hocus-pocus,  the  desperate  young  globe  trotter  persuaded 
the  manager  to  let  him  try  again  on  the  following  Saturday.  This  time  FitzPatrick  took  no  chances. 
He  sat  next  to  the  revolving  disc  and  held  the  needle  in  place  with  his  fingers.  The  success  of 
the  experiment  sent  him  on  a  continuous  jaunt  that  has  resulted  in  more  than  150  of  his  now  famous 
Traveltalks.  In  1934,  keeping  abreast  of  the  cinematic  times,  he  began  using  Technicolor  as  a 
means  of  better  expressing  the  beauty  of  the  places  he  visited. 

FitzPatrick  met  "the  girl  for  me"  in  Hong  Kong,  courted  her  aboard  the  Empress  of  Britain, 
married  her  two  years  ago  in  America.  Seeking  the  ideal  place  for  a  honeymoon,  he  suddenly  realized 
he  had  never  visited  Niagara  Falls.  So  Mr.  and  Mrs.  "shuffled  off  to  Buffalo."  It  was  this,  as  well 
as  the  outbreak  of  war  a  short  time  later,  which  started  him  off  on  his  "See  America"  films. 

Oddly  enough,  FitzPatrick  envies  the  person  who  has  never  traveled.  "He  has  so  much  to  look 
forward  to,"  the  Traveltalker  explains. 

And  so  it  is  with  this  thought  in  mind  that  we  say  "Farewell!"  to  James  A.  FitzPatrick. 


Columbia  Acquires  Rookie  Short        Timely  Serial  Announced 


Some  soldiers  at  Fort  Monmouth  got  together 
in  their  spare  time  and  made  a  comedy  called 
"Spare  Time  in  the  Army,"  which  has  been 
acquired  by  Columbia  for  February  12th  re- 
lease. Privates  Bob  Churchill  and  Franklin 
Coen  wrote,  produced  and  act  in  the  film,  along 
with  other  recruits.    It  is  a  Panoramic. 


Scooped  out  of  today's  most  timely  headlines, 
"G-Men  Vs.  the  Black  Dragon,"  was  announced 
as  a  serial  for  Republic's  1942-43  season.  This 
special  production  will  cost  in  excess  of  $500,000. 
The  G- Men's  expose  of  the  Black  Dragon  So- 
ciety in  the  United  Staes,  as  revealed  in  news- 
papers, presents  an  engrossing  background. 


S  SOLDIERSinWHITE-  "* 


H  ond  Filmed 


WILLIAM  ORR  *  JOHN  IIIEL 
ELEANOR  PARKER 


1 


Gets  50-50  Ad  Break 


Noteworthy  Campaign 
Heralds  Texas  Premiere 
Of  'Soldiers  In  White' 

Few  short  subjects  have  had  as  brilliant  a 
premiere  as  that  accorded  Warner  Brothers' 
two-reel  Technicolor  special  "Soldiers  in  White" 
at  Interstate 

Circuit's   Aztec    S^\T> starts  fridayi, 

Theatre,  San 
Antonio,  Texas, 
last  Saturday 
evening,  Janu- 
ary 31. 

Because  the 
subject  was 
photographed  at 
Fort  Sam 
Houston,  a 
sixty-piece  band 
of  the  2nd  Divi- 
sion located 
there  played  in 
front  of  the 
theatre  on  open- 
i  n  g  night. 
Nurses  from  the 
Station  Hospi- 
tal attended  the 
premiere  in  a 
body,  as  did  also  many  important  local  and 
State  personages. 

To  an  advance  preview  of  the  film  came  such 
high-ranking  officials  as  Maj.  Gen.  Richard 
Donovan,  Eighth  Corps  Area  Commander,  Col. 
George  C.  Beach,  commanding  officer  of  Fort 
Sam  Houston's  Hospital. 

The  premiere  was  preceded  by  a  campaign 
conducted  by  Besa  Short,  head  of  Interstate's 
Short  Subject  Booking  Dept.,  Clarance  H. 
Moss,  director  of  publicity,  E.  E.  Collins,  San 
Antonio  city  manager,  and  Homer  LeTempt, 
manager  of  the  Aztec. 

Newspaper  ads  divided  billing  between  the 
subject  and  the  feature  on  the  program,  "Sun- 
down" (see  cut).  All  three  papers  set  precedent 
by  reviewing  the  two-reeler,  while  the  Express 
and  News  came  through  with  publicity  art. 

Affixed  to  all  "Sundown"  24-sheets  posted 
throughout  the  city  were  streamers  with  the 
copy,  "World  Premiere  Showing,  'Soldiers  in 
White,'  filmed  at  Fort  Sam  Houston." 

A  special  art  six-sheet  was  displayed  in  the 
Aztec  lobby  in  advance  and  current,  while  in 
front  of  the  theatre  four  art  panels  were  on  view 
during  the  engagement.  Special  40x60's  were 
displayed  at  the  Aztec's  sister  houses,  the  Texas 
and  Majestic. 

All  San  Antonio  theatres  ran  special-copy  ad- 
vance trailers.  To  1,200  residents  whose  names 
were  obtained  from  the  theatre's  March  of 
Time  request  list  went  letters  citing  the  enter- 
tainment and  "made  in  Texas"  values. 

Letters  recommending  "Soldiers  in  White," 
as  written  by  Maj.  Gen.  Donovan  and  Col. 
Beach  were  posted  on  bulletin  boards  at  Fort 
Sam  Houston,  Randolph  and  Kelly  Fields  and 
other  Army  camps  near  San  Antonio. 


Tell  the  Folks  About  'Em 

Try  to  make  your  show  appeal  to  everybody 
in  town.  You  can  do  it  with  well  selected 
shorts.  But  you  have  to  tell  the  folks  about 
them.  Your  newspaper  ads,  lobby  and  marquee, 
are  just  a  few  of  the  mediums  to  be  used. 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


February  7 ,  1942 


Universal  Receives  Trophy  Award 

Capr.  Eddie  Rickenbacker,  World  War  I  ace, 
presents  a  silver  trophy  to  Bernard  B.  Kreisler, 
Universal's  short  subjects  sales  manager,  in  ap- 
preciation of  the  company's  efforts  in  the  pro- 
duction of  the  special  aviation  featurette,  "Cav- 
alcade of  Aviation."  Rickenbacker  will  also 
award  trophy  to  showman  who  turns  in  best  cam- 
paign on  subject  in  contest  ending  March  15. 


Launch  Promotion  on 
'Spy  Smasher'  Serial 

A  promotional  campaign  that  bids  to  exceed 
by  far  that  staged  on  "Captain  Marvel"  is  be- 
ing launched  by  Republic,  with  the  cooperation 
of  Fawcett  Publications,  for  the  former's  soon- 
to-be-released  twelve-chapter  serial,  "The  Spy 
Smasher." 

Thirty  Fawcett  field  men  and  700  distribu- 
tors will  be  "on  tap"  to  aid  exhibitors  in  putting 
over  the  serial.  An  elaborate  brochure  contain- 
ing many  exploitation  suggestions  will  be  fur- 
nished every  theatreman  playing  "Spy  Smasher." 

Ads  are  already  appearing  in  Whis  Comics 
and  Spy  Smasher  Comics,  together  with  coupons 
to  be  mailed  back  to  the  publisher.  These  cou- 
pons, on  which  readers  indicate  an  interest 
in  the  serial,  are  being  returned  "in  tremen- 
dous quantities,"  it  is  said.  A  reproduction 
of  the  ad  and  coupon  is  being  sent  to  each  of  the 
25,000  members  of  the  Captain  Marvel  Club. 

All  Fawcett  movie  fan  magazines  will  carry 
publicity  and  art  to  publicize  "Spy  Smasher." 
Furthermore,  2,600  distributors'  trucks  will  carry 
color  banners  on  the  panel  board.  Space  will 
be  allowed  for  theatre  name  and  playdate. 
Distributors  will  also  receive  large  quantities  of 
newsstand  posters  which  also  allow  space  for 
theatre  imprint. 

Among  promotion  items  being  readied  are 
"Spy  Smasher"  buttons,  membership  cards,  four- 
color  portraits  of  the  cartoon  character,  and 
Dime  Action  books  which  are  offered  to  ex- 
hibitors for  less  than  one-third  their  news- 
stand price. 

 Advertisement  


ST  R  exhibitor  leaders  have  voted 
PETE  SMITH  SPECIALTIES  the 
BEST  one  reel  (non-cartoon)  series 
for  the  third  consecutive  year. 


Locale  of  'Main  Street7  Short  Subject  Is 
Scene  of  Civic,  Patriotic  World  Premiere 


NSS  CREATES  SHORTIES' 

Because  "short  subjects  have  long  since 
achieved  the  distinction  of  quality  subjects 
and  should  be  accorded  treatment  in  keeping 
with  their  importance  as  an  integral  part  of 
any  well-balanced  program,"  National  Screen 
Service  has  created  a  new  series  of  announce- 
ment strips,  known  as  "Shorties,"  to  make  it 
possible  for  exhibitors  to  promote  individual 
subjects. 

Under  the  company's  former  plan,  stock 
trailers  covering  every  classification  were 
available.  With  the  creation  of  the  "Shorties," 
not  only  the  classification  but  also  the  title 
of  the  individual  short  can  be  inserted  in 
blank  spaces  indicated  for  that  purpose. 

Birds  Eye  Frosted  Foods  Tied  In 
With  New  'Popular  Science'  Reel 

Birds  Eye  Frosted  Foods  is  cooperating  with 
Paramount  in  a  nation-wide  campaign  on  "Popu- 
lar  Science" 
No.  3,  via  16,500 
food  store  out- 
lets. 

The  "Popular 
Science"  reel 
contains  a  dra- 
matic exposition 
of  the  methods 
of  quick  -  freez- 
ing at  Seabrook 
Farms,  Bridge- 
ton,  N.  J., 
where  Birds 
Eye  Frozen 
Foods  are  proc- 
essed. Other  se- 
quences in  the 
film  include  a 
picturization  of 
Randolph  Field. 

A  window  poster  in  two  colors,  10  in.  x  14  in., 
plugging  the  Paramount  short  with  theatre 
playdate  imprint,  is  being  distributed  to  food 
stores  throughout  the  United  States  at  no  cost 
to  exhibitors.  Co-op  advertising  and  food  give- 
aways are  other  features  of  the  campaign. 


f 

I'VE  GOT  A  SPOT  IN  THE  MOVIES. 
SEE  HOW  QUICK  FREEZING 
GIVES  ME 


FIllP-FRESH  GOODNESS 


$  SEE 
PARAMOUNT  SHORT 

POPULAR 
SCIENCE" 


Dickey  Writing  Darmour  Serial 

Producer  Larry  Darmour  has  assigned  writer 
Basil  Dickey  to  work  on  the  script  of  "Perils  of 
the  Royal  Mounted,"  set  to  go  into  production 
for  Columbia  release  shortly.  The  original 
story  for  the  15-chapter  serial  was  written  by 
Scott  Littleton  and  Lou  Heifetz. 


To  Launch  Novelty  Shorts  Series 

A  newly  formed  shorts  producing  organiza- 
tion will  soon  launch  a  series  of  novelty  films, 
with  "Roller  Skating  vs.  Ice  Skating,"  featuring 
champions  of  both  sports,  as  the  initial  effort. 


Because  Main  Street,  Hagerstown,  Md.,  was 
depicted  as  the  typical  American  main  street  in 
the  MGM  two-reeler,  "Main  Street  on  the 
March!"  that  city  was  selected  for  the  recent 
world  premiere  of  the  film. 

The  short,  which  shows  how  the  people  are 
pitching  in  on  the  production  front  for  an  all- 
out  war  effort,  was  greeted  with  appropriate 
ceremonies  which  included  the  selection  of  "Miss 
National  Defense"  (Eleanor  Shue,  a  sheet 
metal  worker  in  the  Fairchild  Aviation  factory, 
who  acted  as  hostess)  ;  the  presentation  to  the 
U.  S.  Government,  through  Merrill  C.  Meigs, 
head  of  the  Aircraft  Division  of  OPM,  of  five 
combat  planes  contributed  by  Fairchild  workers  ; 
the  inauguration  of  a  Defense  Savings  Stamp 
Week,  and  a  parade  by  Sons  of  the  American 
Legion  Drum  and  Bugle  Corps  to  Warners 
Maryland  Theatre,  at  which  the  film  was  shown. 

Attending  the  ceremonies,  in  addition  to  Mr. 
Meigs,  were  Richard  Sweeney,  Mayor  of 
Hagerstown;  Major  Charles  W.  O'Connor, 
Army  Air  Corps  resident  representative ;  J. 
Carleton  Ward,  president  of  Fairchild  Engine 
and  Aviation  Co. ;  Leo  H.  Miller,  president  of 
the  Chamber  of  Commerce ;  Robert  McCauley, 
chairman  of  Hagerstown's  Defense  Savings 
Stamp  Week,  and  other  officials  concerned  with 
the  city's  war  production  and  defense  program. 

The  ceremonies  were  arranged  by  Manager 
George  N.  Payette,  Jr.,  of  the  Maryland  Thea- 
tre ;  Rudolph  Berger,  district  sales  manager  for 
MGM,  and  Tom  Baldridge,  MGM  exploiteer. 


SHORTS  SHOPPING 


(Continued  from  Page  25) 

argument,  for  the  key  was  presented  to  him 
recently  in  connection  with  the  showing  of 
the  two-reeler  at  Fabian's  Paramount  Thea- 
tre, Stapleton. 

Concerning  the  selling  of  subjects,  the 
other  day  we  saw  a  house  organ  wherein 
MGM's  "The  Baron  and  the  Rose"  was 
advertised  as  a  comedy.  The  subject,  one 
of  last  season's  Passing  Parades,  happens  to 
be  serious  and  thought-provoking  in  its  con- 
tent. This  billing  of  the  subject  is  a  perfect 
example  of  the  manner  in  which  some  exhibi- 
tors are  keeping  not  only  themselves  but  also 
their  audiences  in  complete  darkness  con- 
cerning the  strides  shorts  have  made  in  qual- 
ity and  variety  of  subject  matter. 


Great  oaks  from  little  acorns  grow.  Yes,  and 
great  programs  from  "little"  short  subjects 
grow,  too,  if  you  get  what  we  mean. 


Distributed  by 
PARAMOUNT 

Coming'- 
..SKY  PRINCESS" 
with  TschaiWowsky 
Music 


* 


TOPS  IN  CARTOONS/ 


in  Technicolor  I 


NOVELTY. .  .  MELODY!- 


George  Pal's 

MADCAp  MODUS 

in  Technicolor! 


February  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


CHOOSE  your  corners  gentlemen.  We  are 
about  to  start  one  grand — and,  we  hope, 
elucidative — battle  about  the  most  widely 
discussed  and  thoroughly  cussed  problems  ever 
allowed  to  run  wild  and  rampant  in  the  field 
of  exhibition. 

In  one  corner  we  present  Kid  Second  Feature, 
favorite  of  many  big  and  little  town  exhibitors, 
and  in  the  other  corner  Young  Short  Subject, 
whose  followers  in  well  operated  show  places 
are  legion.  They  enter  the  ring  at  catch-weights 
and  will  go  'steen  rounds  for  the  prize  of  ac- 
companying Champion  First  Line  Product  in 
the  latter's  daily  and  nightly  battles  for  the 
Entertainment  Purse  sponsored  by  Mrs.  and 
Mr.  Theatregoer. 

We  know  in  advance  that  there  is  going_  to 
be  no  end  of  dissension  regarding  the  decision, 
because;  in  addition  to  picking  your  favorite, 
you  will  be  judge  and  referee  of  the  fight  and 
you  are  privileged  to  award  the  crown  according 
to  your  own  observations  as  the  fight  effects 
your  theatre  and  its  successful  and  profitable 
operation. 

It's  going  to  be  a  great  battle  fellows ! 
Round  One 

They  circle  the  ring,  sparring  to  feel  out  each  other's 
best  and  weakest  points.  The  Kid  leads  first  with  the 
fact  that  he  came  to  the  aid  of  owners  when  attendance 
was  at  an  all  time  low.  Young  Short  counters  with  the 
assertion  that  he  was  not  in  good  condition  at  that  time. 
The  Kid  leads  again  with  the  statement  that  he  started 
from  scratch  at  a  time  when  Old  Man  Short  had  the 
field  entirely  to  himself.  The  Kid's  footwork  is  good! 
Young  Short  jabs  with  a  stinging  contention  that  Old 
Man  Short  was  a  hangover  from  the  silent  days  and  that 
the  old  duffer  knew  little  or  nothing  about  the  new  style 
of  fighting.  Young  Short  lands  heavily  with  details  of 
his  change  of  trainers  and  the  new  seconds  that  now 
advise  his  every  step.  The  bell  rings  with  both  battlers 
throwing  wild  swings  that  fail  to  land. 

Round  Two 

The  Kid  feints  with  a  foreign-made  left  and  then 
gets  Young  Short  in  a  corner  where  he  lets  loose  a 
barrage  of  endorsements  about  the  public  wanting  longer 
shows.  Young  Short  maneuvers  to  the  center  of  the  ring 
where  he  sends  Robert  Benchley  lefts  and  hard  Pete 
Smith  rights  into  the  body  to  show  that  he  has  a  multi- 
tude of  followers  who  hold  his  quick  and  varied  jabs 
to  be  preferable  to  the  long  round-house  swings  of  his 
opponent;  then  he  follows  up  with  the  fact  that  times 
have  changed;  the  nation  is  at  work  and  no  longer  has 
the  time  to  sit  through  three  or  four  hours  of  show; 
that  they  want  up  to  the  minute  subjects  and  he  can 
deliver.  Kid  counters  quickly  with  dope  about  his  value 
in  added  star  names.  Young  Short  takes  the  blow  right 
on  the  button  but  shows  no  signs  of  being  hurt  as  he 
lets  loose  with  a  "Screen  Snapshot"  and  a  "Picture 
People"  to  show  his  strong  star  value.  Both  fighters 
seem  fresh  and  confident  at  the  bell. 

Ringside  odds  are  changing  as  followers  of 


Shorts  vs.  Duals — Choose 

Your  Corners,  Gentlemen 

Blow-by-Blow  Story  of  the  Industry's  Most  Exciting  Bout 


each  battler  see  advantages  in  the  other  that 
did  not  seem  impressive  when  the  fight  started. 
Arguments  are  heated  and  hectic  as  the  spec- 
tators take  sides.  Two  well  dressed  ring-siders, 
evidently  circuit  operators,  are  discussing  the 
fight  seriously.  Their  support  of  the  Kid  seems 
based  on  several  well  taken  conclusions.  He 
does  lend  names  and,  every  now  and  then,  he 
comes  through  with  a  "Sleeper"  that  does  a 
lot  to  hypo  receipts  into  the  black  ink.  First 
Line  Product  has  been  very  disappointing  in 
some  of  his  appearances  and  the  Kid  has  really 
saved  the  day  on  these  occasions.  There's  a 
fellow  waving  his  hands  and —  But  there's  the 
whistle  and  up  comes — 

Round  Three 

Young  Short  crosses  the  ring  with  incalculable  speed 
and  smacks  the  Kid  in  his  own  corner  with  a  "March  of 
Time,"  "A  Sports  Review,"  "A  Traveltalk,"  and  "A 
Panoramic."  The  Kid  is  on  the  ropes  and  the  fans  are 
yelling  their  heads  off.  The  Kid  is  hanging  on  and — but 
zowie!  At  the  break  the  Kid  let  loose  three  tough 
Westerns  right  to  Young  Short's  midriff.  Now  both 
men  are  groggy  and  the  mob  is  cheering  the  Kid  as  he 
lams  out  Westerns,  one  after  the  other,  that  are  hurt- 
ing Young  Short.  The  Western  is  the  Kid's  best  wallop 
and  it  is  easy  to  see  that  it  is  going  to  get  him  out  of  a 
lot  of  difficulty  in  this  fight.  Young  Short  is  on  his 
bicycle,  resorting  to  his  speed  and  landing  frequently 
with  Novelty  jabs  and  Cartoon  hooks  that  have  very 
little  force  yet  have  brought  the  blood  to  the  Kid's  nose. 
Both  men  land  hard  with  Serials  at  the  bell  and  the 
judges  move  to  bar  the  punch  for  the  rest  of  the  fight 
as  both  fighters  have  claim  to  its  value. 

Those  two  circuit  operators  are  at  it  again. 
For  the  Kid,  one  is  advancing  the  argument 
that  in  those  instances  where  First  Line  is  not 
too  long  it  is  possible  to  set  up  a  schedule  that 
will  allow  late  customers  to  see  both  films  with- 
out having  the  show  run  into  the  wee  small 
hours.  This  is  in  answer  to  the  other's  com- 
plaint that  the  running  time  of  two  features  very 
often  makes  it  necessary  to  start  one  film  before 
the  box  office  closes  and  brings  a  lot  of  kicks 
from  customers  who. feel  they  have  been  cheated 
when  they  don't  see  everything  advertised  on 
the  front  when  they  paid  their  admission.  In 
such  instances  the  Kid's  presence  is  a  nuisance 
and  hardship  as  it  is  almost  impossible  to  ar- 
range the  schedule  so  that  breaks  will  come  at 
peak  hours.  The  whistle  has  blown  and  now 
comes — 

Round  Four 

The  seconds  have  stopped  the  flow  of  blood  from  the 
Kid's  nose.  Both  men  are  doing  a  lot  of  feinting  out 
there  in  the  center  of  the  ring  with  the  Kid  in  a 
crouch  holding  his  Western  ready  to  let  fly  at  any 
moment.  Young  Short  starts  peppering  away  with  some 
Walt  Disney  color  jabs  and  the  Kid  is  having  difficulty 
getting  set.  But  from  an  awkward  position  the  Kid 
lands  a  slow  moving  Mystery  Drama  that  barely  touches 
Young  Short's  jaw.  The  Kid  is  tired  but  is  trying  to 
carry  the  fight  now  and  lands  regularly  with  weak 
Romances  and  desultory  Horror  blows,  but  his  punches 
lack  power.  It's  easy  to  see  that  Young  Short  has  the 
largest  repertoire  of  blows  as  he  lambasts  the  Kid  at 
will  with  "Looney  Tunes,"  "Superman,"  "Andy  Pandas," 
and    "Going    Places,"    and   gets    away    from    the  Kid's 


barrage  of  weak  Adventure  film  smashes  on  his  "Magic 
Carpet."    Both  men  look  fagged  at  the  bell. 

Those  circuit  operators  are  now  finding  much 
to  admire  in  Young  Short.  They  are  talking 
about  his  work  being  so  varied  and  speedy ; 
How  flexible  he  seems  when  time  is  crowding 
the  program ;  How  modern  his  methods  are ; 
How  the  scope  of  his  activities  allow  the  man- 
ager to  select  just  the  proper  tempo  to  empha- 
size the  outstanding  elements  of  First  Line 
Product ;  And,  some  of  his  accomplishments 
are  so  marked  that  an  established  string  of 
followers  attend  every  program  that  presents 
their  favorite.  The  abbreviated  footage  and 
rapid,  efficient  production  methods  allow  cur- 
rently topical  events  to  reach  the  screen  before 
public  interest  has  grown  cold  which  is  another 
important  factor  at  the  box  office.  There  goes 
the  bell.  "How's  Your  I.Q."  and  "Information 
Please,"  who  have  been  doing  such  a  fine  job 
in  Young  Short's  corner,  are  leaving  the  ring. 
Premium  and  cash  award  are  still  working  on 
Kid  Second  Feature.    Premium  is  fanning  his 


boy  with  a  set  of  dishes  and  Cash  Award  has 
just  been  cautioned  by  the  referee  about  using 
a  bottle  of  Bank  Night  as  a  violation  of  the 
rules.  There's  the  bell,  and  here  is — 

Round  Five 

The  speed  of  that  last  round  has  slowed  up  both  men. 
The  Kid  is  pretty  badly  cut  from  the  many  slashing 
blows  of  Young  Short  but  he  seems  able  to  take  it  and 
Young  Short  doesn't  seem  to  pack  a  KO.  He  is  a  great 
flash  fighter  and  depends  much  on  his  ability  to  dance 
and  shift  from  one  style  of  public  appeal  to  another 
figuring  that  the  ensemble  of  entertainment  resulting 
will  get  him  the  nod  from  the  judges.  On  the  other 
hand  the  Kid  seems  certain  that  his  staying  power  and 
ability  to  pull  a  show  up  'round  the  three  and  four  hour 
mark  will  get  the  decision  for  him.  Nothing  much  has 
happened  in  this  round  with  the  exception  that  Young 
Short  landed  a  wicked  News  Reel  in  the  Kid's  bread 
basket  at  the  bell  and  was  cautioned  about  fouling. 

Ringside  arguments  are  many  and  varied. 
One  chap  is  yelling  about  the  endurance  of  Kid 
Second  Feature,  whose  admirers  are  many  and 
loyal  to  that  Western  of  his.  One  exhib  says 
that  his  youngster  trade  is  solid  for  the  Kid 
(Continued  on  Page  30) 


STARS  AND  STUNTS.' 


Robert  Benchley  OCCUPATIONS 

^       COMEDIES  in  Magnacolor 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


February  7,  1942 


Shorts  vs.  Duals— Choose  Your  Corners— Gentlemen—  c°t;gueed29from 

Specials,"  "Color  Rhapsodies,"  and  "Broadway  Brevities" 
into  the  face  and  body  of  the  Kid,  whose  eye  is  badly 
cut  now — Young  Short  let  loose  a  telling  "Popeye"  in 
that  last  furry — but  is  still  swinging  with  everything 
he  has  at  the  bell. 

Things  are  looking  bad  for  the  Kid  now  and 
the  crowd  is  swinging  over  to  Young  Short. 
It  is  easy  to  see  that  without  that  deadly 
Western  the  Kid  is  badly  outclassed  in  the 
modern  arena  and  the  new  and  varied  offerings 
of  Young  Short  give  a  showman  a  veritable 
arsenal  of  ammunition  with  which  to  attract 
patronage.  Others  are  contending  that  First 
Line  Product  has  gotten  over  his  sick  spell 
and  really  is  better  off  with  a  companion  that 
is  versatile  enough  to  cater  to  the  elements  of 
entertainment  that  happen  to  be  absent  from 
the  particular  attraction  being  shown  or  who 
can  draw  on  a  store  of  merchandise  to  prop- 
erly emphasize  the  appeal  of  the  big  film.  The 
further  assurance  that  Young  Short's  handlers 
will  coach  him  efficient'ly  in  the  quick  delivery 
of  timely  War  topics  is  also  weighing  heavily 
in  the  little  battler's  favor.  It  is  being  generally 
acknowledged  that  people  who  have  work  to 
do  and  business  to  attend,  as  they  have  now,  are 
not  so  much  in  favor  of  long  programs  as  they 
were  in  the  loafing  days  of  not  so  long  ago 
and — ■ 

Hey  something's  wrong! 
The  lights  are  out 
The  ushers  are  bringing  flash  lights. 
Too  bad  fellows ;  something  happened  to  the 
wiring  and  the  fight  is  being  postponed  till 
some  later  date — Sorry ;  S'long. 


and  he  is  sure  that  matinee  receipts  would  drop 
if  he  swung  over  to  Young  Short.  At  his  side 
stands  a  tall  fellow,  from  the  country,  evidently, 
who  only  opens  his  house  for  one  show  a  night 
and  contends  that  his  patrons  want  to  get  home 
early  and  won't  be  bothered  with  the  Kid  at  all. 
Young  Short  is  his  pick.  The  lights  go  out — 
everybody  gets  back  to  their  seats  and  here  is — 

Round  Six 

The  action  seems  to  be  stepped  up  with  Young  Short 
again  showing  his  flashy,  snappy  style.  He  makes  no 
effort  at  a  sustained  attack  but  keeps  the  kid  on  his 
heels  with  a  smear  of  "Merrie  Melodies,"  "Terrytoons," 
"Fascinating  Journeys,"  "Cinescopes,"  and  "Passing  Pa- 
rades" and  then  gets  going  at  his  "Unusual  Occupa- 
tions" before  the  Kid  can  get  set  to  throw  that  socko 
Western.  The  Kid  keeps  ducking  and  only  occasionally 
breaks  through  Young  Short's  guard  with  a  poorly 
handled  Sea  Story;  a  slow  Murder  Mystery;  or  a  Wild 
Adventure  yarn.  His  best  bet  is  that  haymaker  Western  and 
he  seems  to  use  his  badly  done  Love  narrative,  flimsy 
Detective  tale,  weak  War  epic,  and  poorly  handled  Spy 
story  only  to  harass  Young  Short.  The  blows  are  inef- 
fective and,  aside  from  the  long  time  taken  to  deliver, 
have  little  to  recommend  them.  Young  Short's  snappy 
style  and  speed  are  showing  to  advantage  and  his  re- 
serve of  new  antics  is  tremendous.  He  lands  a  peachy 
"Mickey  Mouse"  on  the  Kid's  eye  at  the  bell. 

There's  a  lot  of  noise  at  the  ringside  where 
"Pop  Science"  one  of  Young  Short's  sup- 
porters is  offering  odds.  He  thinks  the  young- 
ster will  use  his  South  American  Reels,  War 
Events  and  Defense  doings  for  a  KO.  These 
are  so  up-to-the-minute  that  it  is  very  doubtful 
if  the  Kid  can  weather  the  storm  if  Short  lets 
'em  loose.  Another  owner  begins  hedging  his 
bets  on  the  Kid  as  he  looks  back  over  that  large 
variety  of  hooks,  jabs,  and  swings  that  offer 
such  big  possibilities  of  giving  every  one  of  his 
customers  a  dose  of  the  kind  of  entertainment 
they  enjoy  most.  With  that  store  of  wallops 
any  exhibitor  can  set  up  a  show  that  really  "has 
everything."  Also  he  can  make  use  of  those 
novelty  subjects  to  get  at  that  "once-in-a- 
while"  customer  he  needs  so  badly. 

Those  circuit  men  are  seriously  weighing  the 
possibility  of  combining  the  Kid's  Western 
with  some  of  Young  Short's  jabs  and  jolts  to 
use  on  single  days  and  during  "off"  periods.  No 
question  but  that  the  variety  of  blows  possible 
and  the  highly  desired  control  of  running  time 
are  influencing  their  opinion.  Also  they  too  are 
faced  with  the  problem  of  inducing  those  fac- 
tions of  population  who  come  to  the  theatre  too 
seldom  into  more  frequent  attendance  and  are 
looking  with  favor  on  the  possibility  of  booking 
single  and  double  reels  of  particular  interest 
to  such  segments  of  their  patron  pattern. 
There's  a  flurry  for  seats  and  here  is — 

Round  Seven 

Young  Short  lands  first  with  a  "Madcap  Model  Puppet- 
toon"  and  follows  it  up  fast  with  a  "Stooge  Comedy" 
and  an  "Edgar  Kennedy"  funfest.  After  some  "Ani- 
mated Antics"  he  comes  in  fast  but  is  smacked  right 
in  the  teeth  with  a  six  reeler  from  England  that  the  Kid 
had  been  holding  back  for  just  such  an  opening.  Young 
Short  is  doing  a  "Leon  Errol"  but  "Believe  It  or  Not" 
he  throws  a  "Washington  Parade"  of  "Sportscopes," 
"Melody  Masters,"  "Name  Bands,"  and  "Headliners"  as 
he  fades  from  a  Race  Track  thriller  and  a  poorly  aimed 
Mellerdrama  that  the  Kid  figured  would  set  his  opponent 
up  for  that  devastating  Western  of  his.  "Stranger  Than 
Fiction,"  "Picture  People"  are  starting  a  "Community 
Sing"  and  "Our  Gang"  is  offering  "The  World  Today" 
to  support  Young  Short.  Its  anybody's  fight  now  with 
Young  Short  peppering  away  with  "Fables,"  "Miniature" 
cartoon    hooks   and   jabbing   "Variety   Views,"  "Service 


An  STR 
SHORTANALYSIS 


ON 


SHOWMANSHIP  SLANTS 
ON  SELLING  SHORTS 

ARRANGE  SPORTS  GOODS  DISPLAY 

The  average  person  is  interested  in  sports 
of  one  kind  or  another.  The  theatre  should 
have  a  display  window,  or  a  specially  built 
glass  case  that  could  be  displayed  in  the 
lobby,  then  tie  up  with  a  sporting  goods  store 
for  articles  used  in  the  particular  sport  short 
being  shown.  As  a  background,  short  stories 
on  famous  people  in  the  short,  or  pictures  of 
local  people  famous  in  that  particular  sport 
could  be  used.  Every  city  has  its  own  "best" 
golfer,  tennis  player,  etc.  The  sporting  goods 
stores  should  give  one  of  their  windows  over 
for  display  purposes. 

Give  a  synopsis  of  each  short  to  your 
newspaper  critic  once  a  week. 

Florence  Kipp,  Booking  Dept. 
RKO  Midwest  Theatres 
Cincinnati,  Ohio 

it 

DON'T  KEEP  SHORTS  SECRET 

Don't  keep  your  shorts  a  secret.  Advertise 
them  in  the  newspapers,  on  the  front,  on  the 
screen  and  through  other  publicity  mediums. 
If  you  play  a  short  that  has  an  appeal  to  a 
certain  class,  let  that  class  know  about  it. 
Let  the  bowling  fans  know  about  the  bowling 
shorts,  the  Vermont  Club  about  the  Vermont 
travel  reel,  etc.  Know  what  is  in  every  short 
you  play,  in  advance,  so  that  you  can  spread 
the  good  word  among  the  cash  customers. 

Richard  Watson,  Manager 
Palace  Theatre 
Flint,  Mich. 


Canine  Subjects 

There  have  been  a  number  of  subjects  dealing 
with  dogs  lately.  Of  course,  it  might  be  un- 
wise to  play  them  very  frequently,  but  you 
should  spot  them  in  so  that  you  can  capitalize 
on  the  interest  of  one  to  help  the  next. 

One  of  the  best  stunts  to  plug  a  subject 
of  this  kind  is  a  dog  show.  This  must  be 
done  on  the  stage  to  be  most  effective.  It  is 
best  to  provide  some  "dressing  room"  for 
the  dogs  in  an  enclosure  well  off-stage. 
Of  course,  the  reason  for  all  this  is  that 
when  dogs  get  together  they  are  apt  to  be 
brutally  frank  in  the  way  they  act  toward 
one  another.  The  resultant  noise  is  likely 
to  interfere  considerably  with  the  rest  of 
the  show. 

The  thing  to  do  with  dog  shows  is  to  organ- 
ize them  long  in  advance.  Publicize  the  event 
through  the  newspapers,  your  program,  lobby 
and  trailers.  The  idea  is  to  obtain  entries  for 
contests.  These  should  be  of  various  types. 
One  should  be  much  like  the  thoroughbred 
shows,  in  which  the  handsomest  dog  of  hit 
class  gets  an  award.  This  can  be  done  only  if 
there  is  a  sufficient  number  of  entrants  of  one 
breed.  Then  be  sure  to  offer  prizes  to  the 
homeliest  dog  (usually  a  bull),  the  muttiest 
mutt,  the  most  obedient,  the  most  intelligent, 
the  largest,  the  smallest,  the  fattest,  etc. 

Promote  Prizes  via  Tieups 

All  prizes  should  be  promoted,  if  possible, 
from  local  stores.  They  can  include  dog 
supplies  of  various  kinds  or  items  that  would 
appeal  more  to  the  owners.  A  good  bet  is 
to  tie  up  with  a  local  representative  or  dealer 
in  one  line  of  dog  food. 

On  the  night  of  the  dog  show  itself,  have 
all  contestants  on  hand  at  least  a  half  hour 
and  preferably  an  hour  before  the  event  starts. 
This  will  give  the  canines  time  to  get  ac- 
quainted and  may  avert  some  of  the  inevitable 
fights.  It  is  strongly  advised  that  you  have  a 
veterinary  present  to  care  for  any  victims. 

Your  committee  of  judges  should  be  ap- 
pointed in  advance.  When  you  announce  the 
show,  it  would  be  well  to  ask  the  judges 
to  sit  on  the  stage.  Then  have  the  candi- 
dates for  prizes  in  each  class  bring  their 
dogs  across  the  stage.  If  obedience  or  in- 
telligence is  being  tested,  they  should  be 
on  the  stage  one  at  a  time.  For  other  prizes 
where  comparison  is  desirable,  they  can  be 
brought  on  in  groups.  It  is  best  to  make  it 
plain  to  the  audience  that  the  judges  are  the 
sole  arbiters  in  making  awards.  If  you  rely 
on  applause  you  are  likely  to  find  that  the 
dog's  owner  exerts  more  influence  on  his 
claque  than  the  dog. 

S.P.C.A.  and  other  Humane  Societies  are 
always  glad  to  tie  up  on  stunts  of  this  kind, 
as  they  serve  to  publicize  the  work  these  soci- 
eties, largely  supported  by  charitable  donations, 
accomplish.  To  plug  them  in  advance,  small 
heralds  can  be  given  to  grocers  with  the  re- 
quest that  they  be  inserted  in  each  order  con- 
taining dog  food.  The  same  tieup  can  be  made 
with  butchers.  Leather  stores  which  sell  col- 
lars, leashes,  etc.,  can  be  tied  up  with  window 
displays,  etc.  Local  kennels  which  board  and 
care  for  dogs  may  be  glad  to  cooperate. 


SPEAKING 

OF 

ANIMALS 


SPORTLIGHTS/^jj 


February  7. 


W2 


SHOWMEN'S    TRADE    REVIE  \Y 


Page  31 


UNIQUE  PREMIERE 
fa 


Almost  the  entire  population  of  Benchley, 
Texas  (115  by  U.  S.  Census  compilation)  at- 
tended the  world  premiere  of  the  Robert 
Benchley  Paramount  short,  "Nothing  But  Nerves" 
at  the  Paramount  Theatre,  Austin. 

Benchley  has  no  movie  house,  so  the  inhabi- 
tants were  loaded  into  bannered  buses  and  cars 
for  the  95-mile  journey  to  the  premiere. 

The  campaign  was  the  brainchild  of  Besa 
Short,  Interstate  Circuit  executive,  and  was 
staged  by  Eddie  Cope,  Austin  Paramount  Theatre 
publicity  manager,  Tom  McKean,  short  subjects 
representative  for  Paramount  Pictures,  and  Louis 
Novy,  Austin  city  manager  for  Interstate. 

Posed  in  front  of  the  theatre  are  Mayor  Tom 
Miller  of  Austin,  McKean,  Novy.  and  Mayor  J.  G. 
Lightsey  of  Benchley. 


Sport  Reel  Billiard  Parlor  Tieup 

Through  a  tieup  between  Columbia  and  the 
Brunswick-Balke-Collender  Co.,  the  nation's 
20,000  billiard  parlors  are  being  used  to  adver- 
tise the  new  Columbia  World  of  Sports  reel, 
"Rack  'Em  Up."  Printed  in  red  and  black  on 
heavy  yellow  stock,  the  two-color  poster  pre- 
pared by  Brunswick  features  six  scenes  from 
the  picture.  Space  is  left  at  the  bottom  for  local 
theatre  and  plavdate  information. 


Coslow  to  Make  12  Musical  Shorts 

Sam  Coslow  closed  a  deal  with  Paramount 
for  the  production  of  12  musical  shorts  during 
the  coming  year.  Coslow  expects  to  have  the 
first  before  the  cameras  within  the  next  three 
weeks.  The  one-reelers  will  be  under  the  direc- 
tion of  Josef  Berne,  Reginald  LeBorg  and 
George  Cunningham. 


'Sunday,  December  7" 


"Sunday,  December  7"  is  the  title  of  a  two- 
reel  Technicolor  t'eaturet  to  be  produced  by 
Warner  Bros.  The  locale  of  the  picture  is 
Honolulu  and  it  will  be  a  documentation  of 
events  on  the  day  the  Japanese  attacked  Pearl 
Harbor  and  Hickam  Field. 


Four  Puppetoons  for  1942 

George  Pal's  1942  schedule  of  Puppetoons  for 
Paramount  will  include  "Jasper  and  the  Water- 
melons," recently  completed ;  "Mr.  Straus  Takes 
a  Walk,"  based  on  the  waltz  king's  musical 
works  and  currently  before  the  cameras  ;  "Magic 
Shoes"  and  "Skv  Princess." 


Avery  With  MGM 

Fred  "Tex"  Avery,  creator  of  buck-toothed 
"Bugs  Bunny,"  recently  joined  MGM's  cartoon 
department     Avery's  first  assignment  is  ' 
s-irervision  of  production  of  "Blitz  Wolf." 


'Eyes  of  the  Navy7  Revival 
Results  in  Excellent  Business 


Timely  Campaign  Aids  Film 
In  Coast  Return  Engagement,- 
Subject  Held  Still  Valuable 

Xow  that  the  eyes  of  every  American  are 
more  than  ever  on  the  Xavy  and  the  Xaval 
Air  Corps,  a  new  interest  has  been  created  for 
MGM's  two-reel  special,  "Eyes  of  the  Navy," 
both  for  return  engagements  and  for  theatres 
which  have  not  yet  played  the  subject.  Despite 
its  age  and  despite  the  ever-changing  interna- 
tional scene.  "Eyes  of  the  Xavy"  is  just  as  in- 
formative and  entertaining  today  as  it  was  when 
first  released. 

One  smart  showman  to  cash  in  on  a  re-book- 
ing was  Manager  Ed  Harris  of  the  Glendale 
Theatre.  Glendale,  Calif.  Harris  received  full- 
est cooperation  from  the  local  Xavy  recruiting 
station,  all  Government  agencies,  civic  organiza- 
tions, etc.  The  American  Legion  aided  in  the 
advance  campaign  by  mentioning  the  plavdate 
at  its  meetings,  by  posting  bulletins  and  by 
means  of  readers  in  its  semi-monthly  house 
organ.  Heads  of  aviation  schools  and  fac- 
tories, deeply  interested  in  the  progress  of 
aviation  from  a  defense,  commercial  and  edu- 
cational viewpoint,  also  assisted  in  backing  the 
engagement. 

Stage  ceremonies  were  held  on  the  opening 
night.  As  master  of  ceremonies,  the  Mayor  in- 
troduced the  guests  of  honor,  including  50 
local  enlisted  Xavy  men  and  the  public  relations 
chief  of  the  Lockheed  Aircraft   Corp.,  who 


spoke  on  aviaHon  and  questioned  a  number  of 
enlisted  men  regarding  their  duties. 

Prior  to  the  screening  of  the  short,  the  local 
American  Legion  commander  led  a  patriotic 
community  sing.  This  gave  the  film,  as  Harris 
puts  it.  "a  darn  good  spiritual  send-off,"  and 
put  the  patrons  in  just  the  right  rriood  to  en- 
joy it. 

As  a  result  of  the  special  merchandising  treat- 
ment. "Eyes  of  the  Xavy"  attracted  above  av- 
erage business  throughout  its  engagement.  Good- 
will was  earned  by  the  theatre  because  of 
Harris'  action  in  stressing  the  patriotic  angle 
in  keeping  with  the  then  current  headlines. 

While  the  campaign  actually  took  place  a 
few  days  prior  to  the  attack  on  Pearl  Harbor, 
only  a  few  changes  in  the  procedure,  necessi- 
tated by  current  censorship  restrictions,  would 
have  to  be  made  by  other  exhibitors  planning 
to  revive  the  subject. 


Sportscope  Crew  at  Sun  Valley 

RKO-Pathe's  Sportscope  crew  has  been  at 
Sun  Valley,  Idaho,  for  the  past  two  weeks  film- 
ing a  short  on  skiing,  ski-joring  and  skating. 
Joe  Walsh  is  directing,  with  Harry  Smith  and 
Bob  Donahue  behind  the  cameras. 


FitzPatrick  on  Tour 

James  A.  FitzPatrick,  MGM  globe  trotter, 
has  started  a  Central  American  tour  to  film 
scenes  in  Mexico,  Costa  Rica,  Guatemala,  Hon- 
duras. Panama,  San  Salvador  and  Xicaragua. 


'  CAPT.  MIDNIGHT  ". . .  HERO  OF  MILLIONS  OF 
RADIO  FANS. . .  NOW  IN  A 
SENSATIONAL  SERIAL! 


If 


& 


the 


is  y 

EXCITING 
CHAPTERS 


i 


m 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


February  7 ,  1942 


Three  Blonde  Mice  (Silly) 

Col.  (3428)  All  Star  Comedy  No.  8       16  mins. 

Alan  Mowbray,  well  known  to  features,  is 
starred  in  this  silly  subject,  which  is  far  below 
his  usual  scale  of  work.  The  story  had  a  good 
idea  back  of  it  but  misfired  enroute  with  the 
result  that  the  action  appears  to  be  inane  most 
of  the  time.  The  inanity  o_f  the  plot  is  revealed 
by  this  brief  outline :  Mowbray's  wife  leaves  him 
and  shortly  afterward,  Mowbray  is  arrested 
for  speeding.  His  friend  says  Mowbray's  wife 
is  about  to  have  a  baby  and  the  cop  insists  on 
coming  along.  To  fool  him  they  have  three 
different  women  posing  as  wives  and  a  monkey 
as  the  baby.  Jules  White  produced  and  directed. 
Just  how  the  subject  will  be  accepted  depends 
on  the  entertainment  tastes  of  your  patrons. 


Tangled  Angler  (Poor) 

Col.  (3752)  Fable  Cartoon  No.  2  8  mins. 

The  pelican  goes  fishing  and  just  as  used  to 
happen  in  the  cartoons  of  many  years  ago  and 
as  has  been  happening  in  several  other  Colum- 
bia cartoons,  the  fish  leaves  the  river  and 
taunts  the  fisherman.  The  exaggerated  antics 
of  the  animals  are  the  basis  of  all  cartoons  but 
when  they  get  to  a  certain  point  they  are  no 
longer  amusing.  Story  and  direction  were  by 
Frank  Tashlin. 


Loco  Boy  Makes  Good  (Slapstick) 

Col.  (3404)  Stooges  No.  4  17  mins. 

This  is  a  typical  Stooges  comedy  no  more  or 
less  funny  than  their  usual  efforts.  The  only 
point  to  consider  is  whether  your  audiences  go 
for  this  sort  of  slapstick  or  not.  These  boys 
apparently  take  a  terrific  beating  for  the  sake 
of  their  "art"  and  it  is  therefore  fortunate  that 


(Released  Saturday,  February  7) 

PARAMOUNT  (No.  47) — Picture  story  of  the  Japa- 
nese attack  on  Pearl  Harbor;  Silver  Skates  carnival 
at  Madison  Square  Garden;  Female  life  guards  replace 
men  at  Venice,  Calif. ;  Congressmen  model  Victory 
Suit  which  saves  wool. 

MOVIETONE  (Vol.  24,  No.  44)— Events  leading  up 
to,  and  the  Japanese  attack  on  Pearl  Harbor;  U.  S. 
Marines  get  commissions  at  Quantico,  Va. ;  Girls 
trained  as  machinists  in  war  factory;  Silver  Skates 
carnival  at  Madison  Square  Garden;  Bird  beauty  con- 
test at  Miami,  Fla. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  242)— First 
pictures  of  the  Japanese  attack  on  Pearl  Harbor; 
Pacific  fleet  on  the  offensive;  New  Marine  lieutenants 
commissioned  at  Quantico,  Va.  (except  Buffalo) ; 
F.B.I,  rounds  up  Japanese  aliens  on  west  coast  (ex- 
cept Buffalo) ;  Willkie  urges  nation  to  awake  to  dan- 
gers (Buffalo  only);  Girls  trained  as  machinists  in 
war  factory ;  Torger  Tokle  wins  eastern  ski  meet. 

PATHE  (Vol.  13,  No.  47)— Japanese  attack  on  Pearl 
Harbor;  Hawaiian  civilians  get  gas  masks;  Congress- 
man models  Victory  Suit  which  saves  wool;  "Spring 
Fever"  hits  soldiers  in  New  York;  Silver  Skates  carni- 
val at  Madison  Square  Garden. 

UNIVERSAL  (Vol.  IS,  No.  56)— Japanese  attack  on 
Pearl  Harbor;  Hawaiian  civilians  get  gas  masks; 
F.B.I,  rounds  up  aliens  on  west  coast;  Sumner  Welles 
gets  honorary  degree;  Soldiers  stage  show  at  Fort 
Slocum;  Bird  beauty  contest  at  Miami,  Fla.;  Silver 
Skates  carnival  at  Madison  Square  Garden ;  Torger 
Tokle  wins  eastern  ski  meet  at  Salisbury  Mills,  N.  Y. 

(Released  Wednesday,  February  4) 

PARAMOUNT  (No.  46)— President's  birthday  cele- 
bration in  New  York  and  Washington;  Westerners 
brand  tires  as  police  fight  rubber  theft  wave;  Prison  at 
Atlanta  aids  war  effort;  Widows  of  Pearl  Harbor 
victims  work  in  plane  plant;  Battered  tanker  reaches 
western  port;  Tiny  girl  spends  five  days  in  life-boat 
after  U-boat  sinks  liner;  Paramount  News  salutes  Lt. 


they  are  appreciated  in  some  places.  The  fun- 
niest part  of  this  subject  is  when  Curly,  the 
fattest  stooge,  dons  a  magician's  coat  and  with 
it  sets  a  night  club  audience,  including  Waldo 
Finchell,  columnist,  a-roaring.  Jules  White  pro- 
duced and  directed  this  subject. 


Aqua  Antics  (Excellent) 

MGM  (S-364)  Pete  Smith  No.  4  8  mins. 

Pete  Smith  runs  rampant  in  this  subject. 
He  lets  his  sense  of  humor  have  full  play  so 
that  at  no  time  are  the  nonsensical  antics  of 
the  water  bugs,  shown  for  the  second  time  in 
this  picture,  allowed  to  be  taken  seriously.  As 
a  result,  the  picture  turns  out  to  be  one  of  the 
best  of  the  long  Smith  record.  It's  just 
straight  humor  from  beginning  to  end.  Those 
who  though  that  he  might  have  been  a  little 
serious  at  times  will  be  entirely  persuaded  that 
Pete  Smith  can  still  make  funny  pictures. 
Louis  Lewyn  directed. 


The  Greenie  (Fine) 

MGM  (M-332)  Miniature  No.  2  11  mins. 

This  is  the  story  of  a  Polish  boy,  a  refugee, 
who  arrives  in  this  country  unable  to  speak  a 
word  of  English.  How  the  neighborhood  boys 
react  to  his  presence  is  indeed  interesting.  At 
first,  they  are  resentful  and  they  think  he  is 
fooling  when  he  says  he  can't  speak  English. 
Then  they  become  merely  tolerant  and  willing 
to  let  him  alone  if  he  will  leave  them.  Later 
they  are  willing  to  let  him  stay  if  he  will  remain 
unobtrusive,  but  their  final  reaction  is  to  make 
him  the  very  center  of  attention.  This  subject 
should  be  thoroughly  sold  in  your  community. 
If  it  is,  it  may  be  counted  upon  to  draw  at  the 
box  office.  H.  Alexander  directed. 


Alexander  R.  Nininger,  Jr.,  killed  in  heroic  action  in 
Philippines;  Turkey  moves  to  get  full  war  footing; 
Churchill  returns  to  England;  Convoy  routs  Axis  raid- 
ers in  Mediterranean. 

MOVIETONE  (Vol.  24,  No.  43)— America  honors 
President  on  birthday;  Convoy  routs  Axis  raiders  in 
Mediterranean ;  Churchill  returns  to  England ;  School- 
boys build  model  planes  to  aid  in  aircraft  recognition; 
Texas  quadruplets  celebrate  third  birthday;  Snow- 
time  fashions  displayed  at  Mt.  Cranmore,  N.  H. ; 
Georgia  Tainter  wins  Miami  Biltmore  Amateur  golf 
title;  England  defeats  Scotland  in  soccer  (except 
Minneapolis  and  Milwaukee) ;  Ice  skating  at  La- 
Crosse,  Wis.  (Minneapolis  and  Milwaukee  only); 
Water  skiing  at  Miami,  Fla. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  241)— Convoy 
routs  Axis  raiders  in  Mediterranean;  Governments  in 
exile  demand  Germany  pay  for  crimes  (except  Mil- 
waukee) ;  Churchill  returns  to  England ;  Convicts  at 
Atlanta  prison  honored  for  war  work;  Widows  of 
Pearl  Harbor  victims  work  in  plane  plant;  Nation 
honors  President  on  birthday;  Georgia  Tainter  wins 
Miami  Biltmore  Amateur  golf  title  (except  Milwaukee)  ; 
Ice  skating  at  LaCrosse,  Wis.  (Milwaukee  only) ; 
Aquaplaning  in  Florida  waters. 

PATHE  (Vol.  13,  No.  46)— U.  S.  celebrates  Presi- 
dent's birthday;  Convoy  routs  Axis  raiders  in  Medi- 
terranean ;  Winston  Churchill  returns  to  England ; 
Widows  of  Pearl  Harbor  victims  enroll  to  work  in 
Vega  plane  plant;  First  New  Zealand  Minister  in 
U.  S. ;  Convict  war  production  up  100  per  cent;  Ski 
fashions  shown  at  Mt.  Cranmore,  N.  H.  (except 
Philadelphia) ;  Aquaplaning  in  Florida  waters  (except 
Philadelphia)  ;  Gimbel  awards  presented  in  Philadel- 
phia (Philadelphia  only). 

UNIVERSAL  (Vol.  IS,  No.  55)— U.  S.  honors  Presi- 
dent on  birthday;  Convoy  routs  Axis  raiders  in  Medi- 
terranean; Churchill  returns  to  England;  New  Zealand 
Minister  in  U.  S.;  Torpedoed  freighter  repaired  on 
Pacific  Coast;  Atlanta  prison  inmates  honored  for  war 
work;  Widows  of  Pearl  Harbor  victims  enroll  to  work 
in  plane  plant;  Texas  quadruplets  celebrate  third  birth- 
day; England  defeats  Scotland  in  soccer;  Ice  skating 
at  LaCrosse,  Wis. ;  Water  skiing  at  Miami,  Fla. 


Soldiers  in  White  (Excellent) 

Vita.  (7002)  Service  Special  No.  2       20  mins. 

With  a  good  cast,  fine  Technicolor  photog- 
raphy and  excellent  direction  this  follows  the 
Warner  tradition  of  excellence  in  this  class  of 
subject.  Starting  in  a  large  city  hospital,  it 
follows  a  young  interne,  the  director  of  the 
hospital  and  one  of  the  nurses  into  the  Army 
Medical  Corps.  The  first-named  is  recalcitrant 
and  cannot  see  the  seriousness  of  his  task  until 
he  is  convinced  of  the  great  opportunities  for 
medical  men  in  the  Army.  John  Litel  and  Wil- 
liam T.  Orr  head  the  cast.  It  is  said  to  be  the 
first  picture  depicting  the  work  of  the  U.  S. 
Army  Medical  Corps.  Owen  Crump  wrote  the 
screenplay  and  B.  Reeves  Eason  directed  the 
subj  ect. 


Information  Please  No.  4  (Excellent) 

RKO  (24,204)  10  mins. 

John  Gunther  is  again  guest  expert  in  this 
subject  which  has  some  amusing  moments. 
There  is  plenty  of  the  usual  light  repartee  that 
marks  these  subjects,  especially  when  Oscar 
Levant  muffs  a  musical  question  and  then 
frankly  seeks  an  alibi.  John  Kieran  and 
Franklin  P.  Adams  shine  as  usual,  both  in  their 
ready  answers  to  the  questions  as  well  as  in 
their  spontaneous  humor.  Mr.  Gunther  shines 
chiefly  as  the  geographer,  identifying  several 
South  American  countries. 


Art  of  Self  Defense  (Good) 

RKO  (14,115)  Disney  No.  15  ('41-'42)  8  mins. 

With  a  commentator  describing  the  action, 
Goofy,  or  rather  two  Goofies,  demonstrate  the 
art  of  self  defense  from  the  beginning  of  time 
right  down  to  the  present  day.  It  starts  with 
the  stone  age  and  goes  right  up  to  today  with 
Goofy  being  knocked  out  in  Madison  Square 
Garden.  It's  a  funny  cartoon  but  not  as  funny 
as  most  of  the  other  recent  Disney  subjects. 

Main  Street  on  the  March  (Good) 

MGM  (A-302)  2  Reel  Spec.  No.  2        20  mins. 

Tracing  the  conversion  of  U.  S.  industry 
from  peace  to  war,  this  subject  includes  inter- 
views with  Admiral  Stark,  Chief  of  Naval 
Operations,  General  Marshall,  Chief  of  Staff, 
and  William  S.  Knudsen,  former  head  of  the 
OPM.  The  picture  emphasizes  how  difficult  it 
is  for  any  film  to  be  up  to  date  in  these  swiftly 
changing  times — for  Knudsen  is  no  longer  head 
of  the  OPM  and  the  OPM  itself  is  no  more. 
However,  that  doesn't  detract  from  an  other- 
wise interesting  film  which  emphasizes  the 
present  unity  of  the  country.  It  gives  a  few 
statistics  and  above  all  it  demonstrates  how 
far  we  have  progressed  from  the  broomstick, 
gaspipe  and  beer  can  maneuvers  of  1940.  Ed- 
ward Cahn  directed. 

Home  Work  (Funny) 

RKO  (23,703)  Leon  Errol  No.  3         19  mins. 

Leon  Errol  decides  to  stay  home  one  day.  So 
his  wife,  irked  by  his  inability  to  understand 
how  hard  she  works  at  home,  makes  him  do  the 
housework.  Leon  has  plenty  of  trouble  what 
with  a  dumb  radio  repair  man,  a  vacuum  cleaner 
salesman  and  sundry  other  difficulties  to  clutter 
up  the  house.  But  the  wife  brings  the  greatest 
trouble  in  the  form  of  a  process  server,  whom 


NEWSREEL    SYNOPSES  .  . 


February  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  33 


Leon  had  stayed  at  home  to  avoid.  Bert  Gilroy 
produced  this  subject  and  Harry  D'Arcy  di- 
rected it  to  get  the  greatest  number  of  laughs. 
It  will  entertain  the  women  who  will  be 
amused  by  Leon's  antics  as  a  housekeeper. 


West  Point  on  the  Hudson 


(Good) 

9  mins. 


MGM  (T-316)  Traveltalk  No.  6 

James  A.  FitzPatrick  takes  himself  and  his 
camera  to  West  Point  for  a  look  at  the  fa- 
mous United  States  Military  Academy.  He 
frankly  states  that  it  was  on  July  1  last  year 
that  he  visited  the  Academy  and  that  as  a  re- 
sult some  of  his  remarks  are  slightly  dated. 
However,  the  subject  should  still  be  inspiring 
to  all  Americans  who  look  upon  West  Point  as 
the  keystone  of  our  freedom — training  ground 
of  the  men  who  are  the  leaders  in  maintain- 
ing it. 

Historic  Maryland  (Good) 

MGM  (T-315)  Traveltalk  No.  5  9  mins. 

Dwelling  principally  on  Annapolis,  with  a 
brief  excursion  to  Fort  McHenry  in  Baltimore, 
this  subject  gives  considerable  footage  to  the 
old  State  Capitol  as  well  as  the  Naval  Academy 
for  which  the  city  is  famous.  The  subject  matter 
is  interesting,  but  it  was  apparently  made  be- 
fore the  War  and  the  dialogue  has  a  few  sen- 
tences which  give  away  this  fact.  Aside  from 
that,  the  subject  is  very  good  and  quite  up  to 
the  standard  set  by  its  producer,  James  A. 
FitzPatrick. 


Field  Mouse 


(Excellent) 


MGM  (W-342)  Cartoon  No.  2  9  mins. 

This  is  one  of  the  best  of  MGM's  cartoons. 
Everything  is  fine  in  the  field  mouse  family 
until  what  seems  to  be  an  earthquake  is  coming. 
But  it  is  the  threshing  machine  which  snaps 
up  Grandpa  and  practically  puts  him  through 
the  works.  One  of  his  grandchildren  pursues 
him  among  the  moving  belts,  the  gears,  and 
mazes  of  the  intricate  machine  until  finally 
out  pops  Grandpa  unharmed  saying,  "Well, 
we've  been  through  the  mill."  It's  an  excellent 
cartoon  to  be  enjoyed  by  any  type  of  audience 
without  restrictions  as  to  age,  sex  or  tastes. 


(Very  Good) 

9  mins. 


Screen  Snapshot  No.  6 

Col.  (3856) 

A  whole  galaxy  of  stars  is  seen  in  this  pic- 
ture in  which  Alan  Mowbray  acts  as  master  of 
ceremonies.  First  is  a  scene  in  a  doughnut  shop 
with  several  well  known  stars  dunking.  Then 
to  Slapsie  Maxie's  where  the  stars  are  watch- 
ing a  floor  show  and  finally  to  a  charity  base- 
ball game  between  the  comedians  and  the  lead- 
ing men.  This  latter  sequence  offers  a  number 
of  well  known  stars  and  a  number  of  funny 
gags.  This  is  one  of  the  better  releases  in  a 
series  notable  for  its  usually  high  standard. 
Ralph  Staub  directed. 


We  Do  It  Because  (Interesting) 

MGM  (K-382)  Passing  Parade  No.  2     7  mins. 

The  origin  of  certain  everyday  customs  is 
shown  in  detail  with  a  little  humor  thrown  in 
to  make  the  subject  doubly  interesting.  Among 
the  customs  analyzed  are  handshaking,  hat  tip- 
ping, wedding  rings,  the  kiss,  clinking  glasses 
and  the  use  of  finger  bowls.    It  would  be  an 


SHORT  SUBJECTS  by  SERIES 


COLUMBIA 


Series 

All  Star  Comedies   18  All 

Cinescopes    10  9 

Color  Rhapsodies   16  10 

Community  Sings   10  8 

Fables  Cartoons    8  All 

Glove  Slingers  None 

International   Forum  None 

New  York  Parade   6  2 

Panoramics   None 

Phantasies  Cartoons  ....  8 

Quiz  Reels    6 

Screen  Snapshots    12 

Stooge  Comedies    8 

This  Changing  World.  .  None 

Tours   10 

Washington    Parade   6 

World  of  Sports   12 


-1940-41-^1941-42^ 
Com-  Corn- 
Sold  pleted  Sold  pleted 


7 
All 

9 
All 

All 

4 


18 
8 
16 
10 
8 
4 
6 

None 
12 
8 
6 
10 


None 
12 


TOTAL    130     107     140  67 

METRO-GOLDWYN-MAYER 


Cartoons   

18 

13 

16 

4 

Miniatures   

10 

All 

10 

2 

Our  Gang   

9 

All 

10 

5 

Passing  Parade   

9 

All 

10 

3 

Pete  Smith  Specialties... 

14 

12 

14 

4 

Fitzpatrick  Traveltalks  .  . 

12 

All 

12 

8 

Special  Subjects   

1 

Two  Reel  Specials  

6 

All 

6 

3 

TOTAL  

78 

71 

78 

30 

PARAMOUNT 


Animated  Antics   10 

Color  Classic  None 

Fascinating  Journeys   6 

Gabby  Cartoons   8 

Headliners    8 

Hedda  Hopper   None 

Madcap  Models    6 

Paragraphics    6 

Popeye    12 

Popular  Science    6 

Quiz  Kids   None 

Robert   Benchley   4 

Speaking  of  Animals  None 

Special  Cartoon   1 

Sportlights    13 

Superman  Cartoons   None 

Unusual  Occupations   ...  6 


13  None 
1  None 
All  2 
All  None 

7  6 
6 
6 

None 
12 


4 
5 
All 
All 


All 

i 

All 
All 


6 
6 
4 
6 
1 

13 
12 
6 


TOTAL 


86      86       86  39 


RKO-RADIO 

^1940-41— >/ 
Corn- 
Sold  pleted 


Series 

Disney  Cartoons                    18  17 

Edgar  Kennedy                         6  All 

Information  Please                  13  All 

Leon   Errol                            6  All 

March  of  Time                    13  All 

Quintuplets                            1  1 

Ray   Whitley                         4  All 

Picture  People                      13  10 

South  America  None  3 

Special  Subjects  

Sportscopes                             13  All 


-1941-42- 
Corn- 
Sold  pleted 
18 


6 
13 
6 
13 
None 
4 
13 
None 

i3 


TOTAL 


  87  86 

REPUBLIC 


86  31 


Meet  the  Stars. 


12 


20TH  CENTURY-FOX 


Adventures  of  Newsreel 

Cameraman   

4 

3 

4 

4 

Dribble  Puss  Parade 

4 

1 

None 

Fashion  Forecast  

4 

None 

None 

Magic  Carpet  

8 

10 

12 

5 

Believe  It  Or  Not  

None 

1 

None 

Sports  Reviews   

6 

7 

6 

'5 

Terrytoons   

26 

All 

26 

17 

World  Today   

None 

4 

4 

4 

TOTAL   

52 

52 

52 

35 

UNIVERSAL 


Cartunes   

13 

All 

13 

6 

Musicals   

13 

All 

13 

9 

Special  Subjects  

1 

1 

1 

1 

Stranger  Than  Fiction... 

15 

All 

15 

7 

Variety  Views   

15 

All 

15 

8 

TOTAL   

57 

57 

57 

31 

VITAPHONE-WARNER 

BROS. 

Broadway  Brevities 

9 

All 

12 

6 

3 

All 

None 

Hollywood  Novelties 

6 

All 

6 

'4 

Looney  Tunes   

16 

All 

16 

7 

Melody  Masters   

10 

All 

10 

5 

Merrie  Melodies   

26 

All 

26 

13 

Special  Subjects  

2 

2 

None 

Sports  Parades   

10 

All 

10 

'5 

Technicolor  Specials  .  . 

6 

All 

6 

4 

TOTAL   

83 

88 

86 

44 

GRAND  TOTAL  . 

.  578 

551 

597 

285 

excellent  stunt  to  run  a  contest  before  you  play 
this  subject  asking  anyone  in  town  for  their 
explanations  of  these  customs.  This  subject 
may  appeal  more  than  others  in  the  Passing- 
Parade  series  because  it  has  a  little  comedy. 
Basil  Wrangell  directed. 


her  anyway  but  as  usual  comes  to  considerable 
grief.  There  are  a  lot  of  laughs  in  this  sub- 
ject, one  of  the  best  Disney  cartoons. 


Village  Smithy  (Excellent) 

RKO  (14,116)  Disney  No.  16  ('40-'41)    7  mins. 

Donald  Duck,  having  finished  a  wheel  rim,  is 
much  disturbed  at  finding  that  it  bulges  out  all 
over  when  it  is  on  the  wheel.  Then  Jennie,  a 
little  burro  dream  girl,  enters  Donald's  black- 
smith shop  to  be  shod.  But  lady  like,  none  of 
the  models  suit  her.    Donald  decides  to  shoe 


Fraidy  Cat 

MGM  (W-343)  Cartoon  No.  3 


(Funny) 

7  mins. 


Tom  the  Cat  and  Jerry  the  Mouse  are  back 
again  and  at  it  again.  This  time  Tom  has  been 
listening  to  spook  stories  on  the  radio  and  is 
scared  of  anything  unusual.  Jerry  sees  this 
and  takes  advantage  of  it,  and  as  usual  Tom 
comes  to  grief,  with  Jerry  laughing  up  his 
sleeve  over  the  discomfiture  of  his  persecutor. 
The  animation  is  excellent  and  there  are  plenty 
of  good  laughs. 


Page  34 


SHOWMEN'S    TRADE  REVIEW 


February  7 ,  1942 


STR  West  Coast  Offices         Guaranty  Building         6331  Hollywood  Blvd.        Hollywood,  Calif.        Telephone,  Hollywood  1390 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Crawford  Replaces  Lorn  bard,-  Cli  ne  on  Snuffy  Series  / 
Stevens  to  Direct  'American  Way' ;  Lynn  Bari  Gets  Big  Break 


Negotiations  have  been  completed  with 
MGM  for  Joan  Crawford  to  play  the  star- 
ring role  originally  scheduled  for  Carole 
Lombard  in  Columbia's  "He  Kissed  the 
Bride,"  opposite  Melvyn  Douglas.  Miss 
Crawford  will  donate  her  entire  salary 
from  the  picture,  $112,500,  to  charity.  Al- 
exander Hall  will  direct. 


Republic  is  racing  to  the  production  start- 
ing line  with  one  of  its  most  ambitious  pic- 
tures for  1942,  "Make  Way  for  the  Com- 
mandos," built  around  Britain's  famed  dare- 
devil raiders.  John  Wayne  and  Ray  Middle- 
ton  have  been  set  for  the  male  leads. 


Warner  Bros,  is  setting  up  elaborate  pro- 
duction plans  for  "Sons  of  the  Fighting 
69th,"  to  be  based  on  the  current  conflict. 
The  picture  will  parallel  an  earlier  hit,  "The 
Fighting  69th."  Charles  Grayson  is  cur- 
rently working  on  the  screenplay. 


Leo  Carrillo,  Andy  Devine,  Don  Terry  and 
Irene  Hervey  have  been  set  for  the  princi- 
pal roles  in  Universal's  "Unseen  Enemy," 
which  John  Rawlins  will  direct. 


Maxwell  Shane  and  Richard  Murphy  have 
handed  the  first  treatment  of  "Wrecking 
Crew"  to  Producers  William  Pine  and  Wil- 
liam Thomas.  The  picture  is  slated  for  early 
production  with  Richard  Arlen,  Jean  Parker, 
Chester  Morris  and  Arthur  Hunnicutt  head- 
ing the  cast.  Frank  McDonald  will  handle 
the  megaphone. 


Asleep  at  the  Switch 

Costly  production  minutes  mean  nothing  to 
Grey  Shadow,  canine  actor,  who  defies  Director 
Alfred  Hitchcock  to  awaken  Robert  Cummings 
for  his  next  scene  in  "Saboteur,"  which  Frank 
Lloyd  is  making  for  Universal  release.  Grey 
Shadow,  great-grandson  of  the  famous  Strong- 
heart,  is  working  with  Cummings  and  his  co- 
star  Priscilla  Lane. 


Producer-director  George  Stevens'  next 
assignment  will  be  "The  American  Way." 
He  has  just  added  Edgar  Buchanan  to  the 
cast  of  "The  Gentlemen  Misbehave,"  which 
he  is  currently  making  for  Columbia  with 
Cary  Grant,  Jean  Arthur  and  Ronald  Col- 
man  in  the  leads.  "The  American  Way,"  an 
outstanding  stage  production,  was  bought 
from  RKO. 


Director  Al  Santell  has  tested  Anne  Shel- 
don for  a  featured  role  in  "Pearl  of  Para- 
dise," his  next  directorial  assignment  at 
MGM.  Some  time  ago,  Santell  selected  Miss 
Sheldon  from  the  ranks  of  extras  and  gave 
her  a  part  in  "Aloma  of  the  South  Seas," 
which  he  directed  for  Paramount. 


Tom  Keene  starts  work  this  week  on 
"Arizona  Roundup,"  seventh  in  the  series 
of  Westerns  for  Monogram.  Sugar  Dawn, 
ten-year-old  equestrienne,  and  Frank  Yaco- 
nelli  head  the  supporting  cast.  Robert  Tan- 
sey  will  produce  and  direct. 


George  E.  Stone  is  the  latest  addition  to 
the  cast  of  Republic's  "Affairs  of  Jimmy 
Valentine"  which  Bernard  Vorhaus  is  di- 
recting. Dennis  O'Keefe,  Gloria  Dickson 
and  Ruth  Terry  have  the  leading  roles. 


Producer  Harry  Sherman  is  preparing  his 
next  Hopalong  Cassidy  feature  "Across  the 
Border"  for  a  February  IS  start.  William 
Boyd  has  the  top  spot  in  the  sagebrusher, 
supported  by  William  George  and  Ella 
Boros. 


Lynn  Bari  gets  her  first  big  starring  as- 
signment as  the  feminine  lead  in  "The  Mag- 
nificent Jerk"  opposite  Henry  Fonda  and 
Don  Ameche  at  20th  Century-Fox.  The  Wil- 
liam Perlberg  production  is  scheduled  to  go 
before  the  cameras  within  the  next  two 
weeks.  Walter  Lang  will  direct. 


Richard  Wallace  has  been  signed  by  RKO 
to  direct  ten-year-old  Joan  Carroll  in  "Angel 
Face,''  which  is  scheduled  to  get  the  start- 
ing gun  shortly.  Wallace  directed  the  diminu- 
tive Joan  in  "Obliging  Young  Lady"  several 
months  ago. 


Ed  Gross,  President  of  Ed  Gross  Produc- 
tions, has  assigned  Edward  Cline  to  direct 
the  ensuing  series  of  "Snuffy  Smith"  fea- 
tures for  Monogram  release. 


Director  Irving  Cummings'  new  discov- 
eries, The  Traverners,  will  do  a  specialty 
dance  for  "My  Gal  Sal,"  which  Cummings 
is  currently  directing  for  20th  Century-Fox. 
"My  Gal  Sal"  is  based  on  the  life  of  Paul 
Dresser,  famous  composer,  and  Victor  Ma- 
ture, Rita  Hayworth  and  Carole  Landis  have 
the  leading  roles. 


Homer  Grey,  son  of  the  late  Zane  Grey, 
is  conferring  with  Richard  Blumenthal,  Para- 
mount producer,  regarding  the  latter's  plans 
to  produce  "30,000  on  the  Hoof,"  Zane  Grey's 
last  novel. 


HOLLYWOOD 
STUDIO 
ROUND-UP 


The  following  is  the  schedule  of  new  pic- 
tures started  this  week: 

COLUMBIA 

HELLO  ANNAPOLIS  —  Principals :  Jean  Parker, 
Tom  Brown,  Larry  Parks,  Herbert  Rawlinson.  Direc- 
tor, Charles  Barton. 

ELLERY   QUEEN   &  THE  LIVING  CORPSE— 

Principals :  William  Gargan,  Margaret'  Lindsay, 
Charley  Grapewin,  James  Burke.  Director,  James 
Hogan. 


MONOGRAM 


KLONDIKE  VICTORY — Principals :  Edmund  Lowe, 
Lucille  Fairbanks,  William  Henry,  Marjorie  Wood. 
Director.  William  K.  Howard. 


PARAMOUNT 

MY  HEART  BELONGS  TO  DADDY— Principals : 
Richard  Carlson,  Martha  O'Driscoll,  Cecil  Kellaway. 
Director,  Robert  Siodmak. 

MRS.  WIGGS  OF  THE  CABBAGE  PATCH — Prin- 
cipals :  Fay  Bainter,  Carolyn  Lee,  Hugh  Herbert,  Vera 
Vague.    Director,  Ralph  Murphy. 


PRODUCERS 


DAWN  EXPRESS  —  Principals:  Michael  Whalen, 
Anne  Nagel,  Constance  Worth.  Director,  Albert 
Herman. 


RKO-RADIO 


MEXICAN  SPITFIRE  AND  THE  GHOST— Prin- 
cipals :  Leon  Errol,  Lupe  Velez,  Charles  "Buddy" 
Rogers,  Elizabeth  Risdon.    Director,  Les  Goodwins. 


REPUBLIC 

RIDERS  OF  THE  RANGE— Principals :  Bob  Steele, 
Tom  Tyler,  Rufe  Davis.    Director,  Jack  English. 

JESSE  JAMES,  JR.— Principals :  Don  "Red"  Barry, 
Lynn  Merrick.    Producer-Director,   George  Sherman. 

SHEPHERD  OF  THE  OZARKS  —  Principals: 
Weaver  Bros.  &  Elviry,  Marilyn  Hare.  Director, 
Frank  McDonald. 


UNIVERSAL 


UNSEEN  ENEMY— Principals:  Leo  Carrillo,  Andy 
Devine,  Irene  Hervey,  Don  Terry.  Director,  John 
Rawlins. 


Lloyd  Helps  on  "The  Spoilers" 

Frank  Lloyd,  the  producer,  and  Ray  Enright, 
the  director,  have  split  direction  on  Universal's 
"The  Spoilers."  The  picture  has  an  all-star 
cast  including  John  Wayne,  Marlene  Dietrich, 
Randolph  Scott,  Harry  Carey  and  Margaret 
Lindsay.  Lloyd  will  handle  the  second  unit  on 
locations,  while  Enright  is  directing  the  princi- 
pals at  the  studio. 


Warrick  Leads  "Lona  Henry" 

Ruth  Warrick  has  been  assigned  one  of  the 
feminine  leads  in  "There  Goes  Lona  Henry," 
which  Reeves  Espy  puts  into  production  at 
RKO  shortly.  Miss  Warrick  is  currently  ap- 
pearing in  Orson  Welles'  "Journey  Into  Fear," 
and  was  last  seen  in  Edward  Small's  United 
Artists  production,  "The  Corsican  Brothers." 


February  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


WANDERING  AROUND  HOLLYWOOD 

uuilt  tUe.  "OUUm&i" 


Looks  Like  They  Struck 
a  "Wildcat" 

Producer  Bill  Thomas  Heft),  Arline  Judge,  Wil- 
liam Frawley  and  Dick  Arlen  are  caught  by  the 
still  cameraman  in  a  jovial  mood  while  on  loca- 
tion for  "Wildcat,"  current  Bill  Pine  and  Bill 
Thomas  picture  for  Paramount  release. 


Selznick  Testing  "Kingdom"  Leads 

David  O.  Selznick  has  started  a  series  of 
elaborate  tests  of  players  to  fill  the  leading 
roles  of  "The  Keys  of  the  Kingdom,"  which 
he  expects  to  place  before  the  cameras  around 
May  15.  This  will  be  Selznick's  first  produc- 
tion in  two  years.  Robert  Stevenson  will  direct 
the  tests  although  he  is  not  slated  to  meg  the 
film. 


"Meanest  Man"  for  Jack  Benny 

"The  Meanest  Man  in  the  World"  has  been 
scheduled  as  Jack  Benny's  next  picture  for  20th 
Century-Fox.  Morrie  Ryskind  is  scripting  the 
old  stage  hit,  which  William  Perlberg  will 
produce.  Benny  also  has  two  commitments  at 
Warner  Bros,  and  one  at  Paramount,  all  set 
to  go  before  the  cameras  this  year. 


Roach  Schedules  1942  Streamliners 

Hal  Roach  will  make  eight  streamliners  in 
his  first  group  for  United  Artists  release  dur- 
ing 1942.  If  the  deal  can  be  arranged,  Jerry 
Bergin  and  Slim  Summerville  will  be  co-starred 
in  a  series. 


Green  Megs  "Something  Borrowed" 

Alfred  E.  Green  has  been  signed  by  Colum- 
bia to  direct  "Something  Borrowed,"  set  to 
roll  this  week  with  Frances  Dee  and  William 
Holden  in  the  top  spots. 


Thorpe  Finishes  "Tarzan" 

Director  Richard  Thorpe  has  completed 
shooting  on  MGM's  "Tarzan  Against  the 
World,"  the  fourth  "Tarzan"  picture  he  has 
directed. 


McDonald  at  Republic 

Frank  McDonald  checked  in  at  Republic  for 
his  directorial  chore  on  the  latest  Weaver 
Brothers  and  Elviry  feature,  "Shepherd  of  the 
Ozarks."  McDonald  recently  completed  "Wild- 
cat" for  producers  William  Pine  and  William 
Thomas. 


Testing  Darryl  Hickman 

Sam  Wood  will  test  Darryl  Hickman  for 
the  role  of  Lou  Gehrig  as  a  child  in  Samuel 
Goldwyn's  "The  Pride  of  the  Yankees." 


3est  news  of  the  week  was  the  announce- 
ment that  all  previews  will  be  held  in  studio 
projection  rooms,  or  at  in-town  theatres. 
Our  personal  thanks  to  the  Studio  Publicity 
Directors  Committee. 


Samuel  Goldwyn  finally  found  out  that  he 
could  not  cut  Walter  Brennan  down  to  the 
size  of  Miller  Huggins,  famed  late  Yankee 
manager,  so  Walter  will  now  portray  the  role 
of  a  sports  writer.  In  case  Sam  hasn't 
thought  of  it,  George  E.  Stone  would  be  a 
natural  for  the  Huggins  part.  How  about  it? 


The  Republic  flacks  tell  us  that  Fay  Mc- 
Kenzie  is  corresponding  with  eight  of  Uncle 
Sam's  soldiers  named  McKenzie,  and  we're 
wondering  what  Fay  would  do  if  her  name 
was  Smith  or  Jones. 


Paging  Dr.  Kildare,  paging  Dr.  Kildare. 
Lew  Ayres  has  been  named  official  instruc- 
tor for  the  new  First  Aid  class  now  being 
organized  at  MGM — which  only  proves  expe- 
rience counts.  He  wil  not  be  assisted  by 
Lionel  Barrymore. 


Lost  and  found  department.  What  hap- 
pened to  Producer-director  Gabriel  Pascal, 
who  blew  into  Hollywood  several  months 
ago  and  for  all  we  know,  blew  right  out 
again?  Pascal  is  too  good  a  man  to  be  kept 
out  of  action. 


That  2250,000  gross  run  up  by  Paramount's 
"Louisiana  Purchase"  for  its  four-week  run 
at  the  New  York  Paramount,  has  Director 
Irving  Cummings  and  Star  Bob  Hope  walk- 
ing around  looking  like  a  couple  of  very 
pleased  fellows  and  who  wouldn't,  if  they 
had  a  part  in  the  making  of  that  kind  of  a 
hit. 


New  Technicolor  Process 
For  'The  Forest  Rangers" 

The  toughest  test  yet  given  Technicolor's 
new  monopack  process,  a  single  color  negative 
used  in  a  regulation  black-and-white  camera, 
was  reported  passed  with  flying  colors  when 
Director  George  Marshall  examined  ground  and 
aerial  forest  fire  shots  for  Paramount's  "The 
Forest  Rangers."  Marshall  will  intercut  this 
footage  with  his  main  production  shots. 

The  cast  tops,  including  Fred  MacMurray, 
Paulette  Goddard,  Susan  Hayward,  Phillip 
Terry,  Albert  Dekker,  Lynne  Overman  and 
Jim  Brown,  will  leave  for  location  work  in  the 
Santa  Cruz  mountains  and  at  Sonora.  in  a  few 
days. 


Loder  Signed  by  Warners 

John  Loder,  British  film  and  stage  star,  has 
been  signed  by  Warner  Bros,  to  a  long-term 
contract  and  given  an  important  role  in  "Desper- 
ate Journey."  current  Errol  Flynn-Ronald 
Reagan  starrer.  Loder's  most  recent  American 
film  was  "How  Green  Was  My  Valley."  in 
which  he  gives  an  outstanding  performance. 


MURDER  IN  THE  DEATH  HOUSE! 


*  Surprise  hit  of  the  year! 
The  sensation-packed  story 
...of  a  murder  committed 
right  before  the  eyes  of  a 
roomful  of  crime  experts 
and  reporters/ 


Produced  by  MADBICE  KING 

Associate  Producer  FRANKLIN  KING 
Directed  b-  PHIL  B0SEN 

Screenplay  EKBT  BA5C20FT  •  OnglcaJ  Stsrr 
ky  UOMID  FIELDS  tzl  D17ID  SILTtBSTHN 


THAT  MAN' 


Joan  WOODBURY-  Pat  GLEASON 
..Ml.  J  George  PEMBROKE  •  Iris  ADRIAN 


Page  36 


SHOWMEN'S    TRADE  REVIEW 


February  7 ,  1942 


Dates  Shown  Are  Release  Dates 

This  department  is  primarily  intended  to  convey  im- 
portant information  regarding  product  on  which  no 
press  book  or  ad  material  are  available.  Showmen 
who  run  pictures  pre-release  will  find  it  a  valuable 
source.    Listings  will  appear  but  once. 


SECRET  AGENT  OF  JAPAN  (20th-Fox) 
Spy.  Principals:  Lynn  Bari,  Preston  Foster, 
Noel  Madison,  Janice  Carter.  Plot:  Shang- 
hai in  November,  1941,  is  a  decaying  shell 
of  its  former  gay  self.  The  place  is  filled 
with  spies  and  saboteurs,  and  among  them  is 
an  American  girl  and  a  young  man,  appar- 
ently an  American  fugitive.  In  spite  of  their 
efforts  to  forestall  the  plans  setting  in  mo- 
tion the  attack  on  Pearl  Harbor,  it  is  ac- 
complished. This  makes  them  vow  to  dis- 
continue their  fight  against  the  Yellow  Peril. 
Director,  Irving  Pichel. 


AFFAIRS  OF  JIMMY  VALENTINE 
(Rep.)  Drama.  Principals:  Dennis  O'Keefe, 
Gloria  Dickson,  Ruth  Terry,  Roman  Bohnen, 
George  E.  Stone.  Plot:  In  a  desperate  at- 
tempt to  hold  a  radio  account,  an  advertising 
agency  cooks  up  the  idea  of  offering  a  large 
cash  prize  to  anyone  who  can  locate  the  real 
Jimmy  Valentine.  This  leads  to  indignation 
for  trying  to  ruin  an  honest  man's  life,  and 
murder.  But  the  man  who  originated  the 
idea  finds  a  way  to  clear  everything  up — and 
at  the  same  time  protect  the  girl  he  loves. 
Director,  Bernard  Vorhaus. 


ANOTHER  "SCARFACE 


WW 


NOW  STREAMLINED 


READY 
NOW 


BRUCE  CABOT 
RICHARD  ARLEN 
VIRGINIA  BRUCE 


AT  ALL  ASTOR  EXCHANGES 


Astor — Atlanta 
Northeastern — Boston 
Pam-0 — Buffalo 
Special — Chicago 
Popular — Cincinnati 
Imperial — Cleveland 
Astor — Dallas 
Commercial — Denver 


Allied — Detroit 

Capitol -Monogram — Indianapolis 
Majestic — Kansas  City 
Majestic  Dist. — Los  Angeles 
Astor — Milwaukee 
Froducer's — Minneapolis 
Northeastern — New  Haven 
Times  Pictures — N.Y.C. 


Astor— Phila. 
Crown — F  ittsburgh 
Variety — St.  Louis 
Astor — San  Francisco 
Principal — Seattle 
Peerless — Washington 
Superior — Toronto 


NEW  PRINTS 


NEW  ACCESSORIES 


BLACK  DRAGON  (Mono.)  Spy.  Prin- 
cipals: Bela  Lugosi,  Joan  Barclay,  Clayton 
Moore,  George  Pembroke,  Robert  Frazer. 
Plot:  A  plastic  surgeon  is  forced  to  trans- 
form six  Japanese  into  likenesses  of  six 
prominent  American  industrialists  who  haye 
been  murdered,  Then  he  is  thrown  into 
prison  so  that  his  secret  will  die  with  him. 
However  he  manages  to  escape,  follows  the 
Japs  to  America  and  arranges  that  each  one 
die  before  he  can  cause  too  much  damage  to 
the  defense  plants  of  the  United  States. 
Director,  William  Nigh. 

TEN  GENTLEMEN  FROM  WEST 
POINT     (20th-Fox)    Drama.  Principals: 

John  Sutton,  Maureen  O'Hara,  George  Mont- 
gomery, Laird  Cregar,  Victor  Francen.  Plot: 
Among  those  fighting  to  have  Congress  start 
the  Military  Academy  at  West  Point,  is  a 
lovely  Washington  girl.  Working  against  it 
is  a  tough  Major  who  does  everything  in  his 
cruel  power  to  make  the  cadets  resign  before 
the  trial  year  is  up.  However  they  prove 
able  to  take  it.  Director,  Henry  Hathaway. 

GIRL  FROM  ALASKA  (Rep.)  Drama. 
Principals:  Ray  Middleton,  Jean  Parker, 
Jerome  Cowan,  Robert  Barrat,  Ray  Mala, 
Francis  McDonald.  Plot:  A  young  pros- 
pector is  forced  to  accept  a  proposition  to 
help  steal  a  large  cache  of  gold  from  an  old 
prospector  and  his  daughter.  Arrived  there, 
he  finds  the  father  has  died  and  the  daughter 
is  planning  to  transport  the  gold  back  to 
civilization.  His  love  for  the  girl  makes  him 
help  her  outwit  the  crooks.  Director,  Nick 
Grinde. 

CUBANA  (UA)  Comedy-with-Music.  Prin- 
cipals: Marjorie  Woodworth,  George  Givot, 
William  Marshall,  Edward  Gargan.  Plot: 
A  rich  American  girl  takes  a  trip  to  the  West 
Indies  because  she  wants  to  meet  the  man 
whose  photograph  she  has  fallen  in  love  with. 
He  is  a  troubadour  on  one  of  the  islands. 
Accompanying  her  are  four  beautiful  girls. 
They  have  many  colorful  and  hilarious  ad- 
ventures before  they  arrive  at  their  destina- 
tion. Director,  George  Archainbaud. 


Feature  Product  Checkup 

{Continued  from  Page  24) 

UNIVERSAL  (Cont.) 


IN  PRODUCTION 


Saboteur 
Sheltered  Lady 
Spoilers 

What's  CookirT 


Soldier 


Butch  Minds  the  Baby 
Eagle  Squadron 
Unseen  Enemy 


WARNER  BROTHERS 

COMPLETED 


101  Sergeant  York 

102  Smiling  Ghost 

103  Navy  Blues 

104  Nine  Lives  Are  Not 

Enough 

105  Law  of  the  Tropics 

106  International 

Squadron 

107  Maltese  Falcon 

108  One  Foot  in  Heaven 

109  Target  For  Tonight 

110  Blues  in  the  Night 

111  Body  Disappears 

112  Steel  Against  the  Sky 


113  You're  in  the  Army 

Now 

114  They  Died  With  Their 

Boots  On 

116  All  Through  the 

Night 

117  Man  Who  Came  to 

Dinner 

118  Wild  Bill  Hickok  Rides 

119  Sons  of  the  Sea 

121  Dangerously  They  Live 

122  Captain  of  the  Clouds 
Prime  Minister 
Kings  Row 


AWAITING  RELEASE 

Male  Animal  Juke  Girl 

Always  in  My  Heart         Arsenic  and  Old  Lace 

In  This  Our  Life  Larceny,  Inc. 

IN  PRODUCTION 


Yankee  Doodle  Dandy 
Escape  From  Crime 
Gay  Sisters 


Shadow  of  Their  Wings 
Desperate  Journey 


February  /,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  37 


ASTOR  PICTURES 


Rel. 

Mins.  Date 


Bat  Whispers  (My-D)  C.    Morris-U.   Merkel   86. 

Cock  of  the  Air  (C)  Chester  Morris   71. 

Crooked  Circle  (C)F  Zasu  Pitts-Jimmy  Gleason   70. 

Framed  for  Murder  (D)  Wallace  Ford-Fuzzy  Knight  

Hell's  Angels  (D)  Lyon-Harlow-Hall   100. 

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70. 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette  Colbert   80. 

Let  'Em  Have  It  (G)  Bruce  Cabot-Virginia  Bruce  70. 

Murder  at  the  Baskervilles  Arthur  Wontner   

Palooka  (C)   Stuart  Erwin-Lupe  Velez  70. 

Scarface  (D)   P.   Muni-G.   Raft-A.   Dvorak  88. 

Sky  Devils  (C-D)  Spencer  Tracy    88. 

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn   Douglas  70. 

COLUMBIA  Current  1940-41 

2010  Adventure  in  Washington(D)  F .  Herbert  Marshall- Virginia  Bruce...  84. 

2037  Big  Boss  ( D) A  Otto  Kruger-Gloria  Dickson  70. 

2014  Blondie  in  Society  (OF  Penny  Singleton-Arthur  Lake  76. 

2023  Ellery  Queen  and  the 

Perfect   Crime   (My)  A  Ralph  Bellamy-Margaret  Lindsay. ..  63. 

2025  Ellery  Queen's  Penthouse 

Mystery  (My)F   Ralph  Bellamy-Margaret  Lindsay...  68. 

2034  Great  Swindle  ( A)  F  Jack  Holt-Mt.  jorie   Reynolds  54. 

2214  Hands  Across  the  Hockies(W)F. Bill   Elliott-Dub  Taylor   60. 

2001  Here  Comes  Mr.  Jordan(FA) A. Robt.   Montgomery-Rita  Johnson  93. 

2013  Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper  76. 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally  Eilers-Donald  Woods   70. 

2022  Lone  Wolf  Takes  a 

Chance   (My)F   Warren  William-June  Storey  76. 

2206  Medico  of  Painted  Spring(W)  F  .Chas.  Starrett-Terry  Walker  59. 

2020  Naval  Academy  ( D)  F  Jimmy  Lydon-Fred.  Bartholomew...  67. 

2213  North  From  the  Lone  Star(W)  .Bill  Elliott-Dorothy  Fay  58. 

2030  Officer  and  the  Lady  ( D) A  Rochelle  Hudson-Bruce  Bennett  60. 

2003  Our  Wife   (C)F  Ruth  Hussey-Melvyn  Douglas  93. 

2002  Penny  Serenade  (CD)F  Irene  Dunne-Cary  Grant  120. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty   58. 

2214  Return  of  Daniel  Boone  (W)F.Bill  Elliott- Evelyn  Young  61. 

2026  Richest  Man  in  Town  (D)F... Frank  Craven-Edgar  Buchanan   69. 

2008  She  Knew  All  the  Answers( D) A . Franchot  Tone-Joan  Bennett   85. 

2216  Sou  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith   62. 

2019  Sweetheart  of  the  Campus(MD)  .Ruby  Keeler-Harriet  Hilliard   61. 

2011  They  Dare  Not  Love  (D)A  Martha  Scott-George  Brent   76. 

2207  Thunder  Over  the  Prairie(W)F. Charles  Starrett- Eileen  O'Hearn   60. 

2017  Tillie  the  Toiler  (OF  Kay  Harris- William  Tracy  67. 

2001  Time  Out  for  Rhythm  (DM)F.Rudy  Vallee- Rosemary  Lane  74. 

2042  Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden   62. 

2036  Under  Age  ( D) A  Nan  Grey-Alan  Baxter-Tom  Neal...  60. 

2040  Voice  in  the  Night  (D)  Clive  Brook-Diana  Wynyard  83. 

You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88. 

Current  1941-42 

3003  Bedtime  Story  (OA  Loretta  Young-Fredric  March  85. 

31141  Blonde  From  Singanore(CD)  A  .Florence  Rice-Leif  Erickson  67. 

3017  Blondie  Goes  to  College  (O... Penny  Singleton-Arthur  Lake  74. 

Cadets  on  Parade  (D)  Freddie   Bartholomew-Jimmy  Lydotl.  63. 

Close  Call  for  Ellery  Queen. .  .William  Gargan-Margaret  Lindsay..  67. 

3028  Confessions  of  Boston   

Blackie  (My) F   Chester  Morris- Harriet  Hilliard  65. 

3030  Ellery  Queen  and  the  .  . 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay...  68. 

3015  Go  West,  Young  Lady(WMC)  F  .Penny  Singleton-Glenn  Ford  71. 

3023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65. 

3039  Harvard  Here  I  Come  (C)  Maxie  Rosenbloom-Arline  Judge  64. 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63. 

3009  Ladies  in  Retirement  (D)A...lda  Luni-no-Louis  Hayward  91. 

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

Man  Who  Returned  to  Lif e < D) . John  Howard-Lucille  Fairbanks  

3005  Men  in  Her  Life  (D) A  Loretta  Young-Dean  Jagger   90. 

3040  Mystery  Ship   (D)  F  Lola  Lane-Paul  Kelly  63. 

3202  Riders  of  the  Badlands  (W)F. Charles  Starrett- Russell  Hayden  57. 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden  59. 

3026  Secrets  of  the  Lone  Wolf(My)F. Warren  William    66. 

3022  Sing  For  Your  Supper  (DM)  F. Jinx  Falkenburg-"Buddy"   Rogers..  68. 

3036  Stork  Pays  Off  (OF  Maxle  Rosenbloom-Rochelle  Hudson.  68. 

3008  Texas    ( D) F  William  Holden-Glenn  Ford  92. 

3016  Three  Girls  About  Town(CD)A  Joan  Blondell,  John  Howard   73. 

3020  Two  Latins  From 

Manhattan  (CM)F  Jinx  Falkenburg-Joan  Woodbury  r.fi 

3203  West  of  Tombstone  (W)F  Charles  Starrett-Russell   Hayden  59. 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck.  Henry  Fonda  97. 

Coming  1941-42 

Adventures  of  Martin  Eden  G.  Ford-C.  Trevor  

Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane  

Blondie's  Blessed  Event  Penny  Sinqleton-Arthur  Lake  

(Former  title  "Blondie  Greets  Guest") 

3212  Bullets  For  Bandits  Bill  Elliott-Tex  Ritter  

(Former  tillp   "Honor  of  the  West") 

Canal  Zone   Chester  Morris-John  Hubbard  

Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Down  Rio  Grande  Way  (W) ..  .Charles  Starrett-Russell  Hayden  

Ellery  Queen  and  the  Living 

Corpse   Wm.  Gargan-Margaret  Lindsay  

Gentlemen  Misbehave   Cary  Grant-Jean  Arthur  

Hello   Annapolis  Jean   Parker-Tom  Brown  

Highly    Irregular  J.  Bennett-F.  Tone  

Invaders.  The   Leslie   Howard-Laurence  Olivier  

Lady  Is  Willing  (CD)A  Marlene  Dietrich-Fred  MacMurray..  91. 

Lawless  Plainsman  (W)  Charles  Starrett-Russell  Hayden  

North  of  the  Rockies  (W)  Bill  Elliott-Tex  Ritter  

Prairie  Gunsmoke   (W)  Bill  Elliott-Tex  Ritter  

Shut  My  Big  Mouth  (C)  Joe  E.  Brown-Adele  Mara  

Tramp,  Tramp,  Tramp  (CD) .  .  Florence  Rice-Bruce  Bennett  

(Former  title  "Camp  Nuts") 
Two  Yanks  in  Trinidad  (D)...Pat  O'Brien-Brian  Donlevy   


See 
Issue  of 

.  Reissued 
.  Reissued 
.  Reissued 
.  Not  Rev. 
.  Reissued 
.  Reissued 

.  Reissued 

.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


.5/30/41 
.4/28/41 
.7/17/41 

.8/14/41 

.3/24/41 
.4/10/41 
.6/19/41 
.8/21/41 
.5/8/41  . 

.6/30/41 

.3/6/41  . 

.6/26/41 

.5/22/41 

.3/31/41 

.7/24/41 

.8/28/41 

.4/24/41 

.9/18/41 

.5/7/41  . 

.6/12/41 

.5/15/41 

.7/15/41 

.6/26/41 

.4/30/41 

.7/30/41 

.8/7/41  . 

.6/20/41 

.7/10/41 

.4/26/41 

.5/20/41 

.9/25/41 


.  12/25/41 
. IO/lfi'4 I 
.1/15/42 
. 1/22/42 
.1/29/42 


.11/18/41 

. 1 1/27/41 
.9/11/41 
. 12/18/41 
.12/11/41 
.8/14/41 
.9/18/41 
.1/1/42  . 
.2/5/42  . 
. I l/20'4l 
.9/4/41  . 
. 12/18/41 
.10/16/41 
. 11/13/41 
.11/13/41 
. 12/4/41 
. 1 1/6/41 
. 10/9/41 
. 10/23/41 

.  10  '2  '41 
.1/15/42 
.  10/30/41 


.b5/3l/4l 
. . b5/3/4l 
. .b7/5/4l 

.b7/l2/4l 

..b3/l/41 
.b4/l2/4l 
.b6/l4/4l 
. .b8/2/4l 
.b5/IO/4l 

.b6/28/4l 

,h4/l2/4l 
.b6/28/4l 
.b5/24/4l 
. .a3/8/4l 
.b7/l9/4l 
,b8/l6/4l 
.b4/l9/4l 
..D9/6/4I 
.h9/l3/4l 
.1)6/14/41 
.115/24/41 
.1)7/12/41 
.  .1)7/5/41 
. .  1)5/3/41 
.  .b8/2/4l 
.  .1)8/9/41 
. ,b6/7/4l 
.1)6/28/41 
.b4/26/4l 
,b4/l9/4l 
.b9/27/4l 


.b 12/ 13/4 1 
.1)8 '30/4  I 
..alO/4/41 
. .al I  1/41 
.al2  20  41 

. 1)12/13/41 

. .b8/30/4l 
.hi  1/29/41 
..b9/20/4l 
. .a9/27/4l 
. .alO/4/41 
. . .b8/9/4l 
..bO/13/41 
.  .1)9/27/41 
.all/29/41 
.1)11)  '18/41 
...D8/2/4I 
.bl2/20/4l 
..D8/30/4I 
.  .a8/!6/4l 
.bit /22/4I 
. .hl2/6/4l 
.bl 1/15/41 
..b9/27/4l 
blO/25/41 


.  h9/27/4l 
..b 1/24/42 
.1)10/18/41 


. .  a  1 2  /fi  '4 1 
. .al/31/42 
,a!2/20/4l 


.2/12/42 
.3/19/42 


..a8/23/4l 

.312/20/41 
.all/15/41 
.  .al/31/42 


.2/12/42 
.3/12/42 


.2/19/42 
.3/12/42 


. .bl/31/42 
.all/29/41 
. .a9/27/4l 

. .al/17/42 
.al 1/29/41 
.  .a  1/24/42 


.3/26/42   ...a  1/24/42 


MGM  Current  1940-41 

124  Bad  Man  (D)F  Wallace  Beery-Lionel  Barrymore... 


139  Big  Store  (M-C)F  Marx  Bros. -Virginia  Grey  

137  Billy  the  Kid  (Tech.)  (D)F...Rob't  Taylor-Maureen  O'Sullivan. 

144  Blossoms  in  the  Dust  (D) F  Greer  Garson-Walter  Pidgeon(Tech 

145  Dr. Kildare'sWedding  Day(D)F.Lew  Ayres-Lionel  Barrymore  


135  I'll  Wait  For  You  (D) F  Virginia  Weidler-Robt.  Sterling.. 

146  Life  Begins  for  Andy 


143  Ringside  Maisle  (CD)F  Ann  Sothern-George  Murphy. 


7(1. 

.3/28/41 

..b3/29/4l 

92. 

.7/4/41 

b7/5/4l 

83. 

.6/20/41 

..b6/2l/4l 

95. 

.5/30/41 

. ,b5/3l/4l 

98. 

.7/25/41 

. .b6/28/4l 

82. 

.8/22/41 

. .b8/23/4l 

89. 

.6/13/41 

..□6/21/41 

75. 

.5/16/41 

..D5/I074I 

100. 

.8/15/41 

...b8/9/4l 

99. 

.5/23/41 

. . b5/ 17/41 

107. 

.4/11/41 

. .b3/l5/4l 

80. 

.3/14/41 

. .03/15/41 

77. 

.5/2/41  . 

. . b5/ 10/41 

83. 

.3/7/41  . 

b3/8/4l 

96. 

.8/1/41  . 

..D7/26/4I 

98. 

.7/18/41 

..b7/l2/4l 

92. 

.6/27/41 

.b6/28/4l 

MGM  Current  1940-41  (Cont.)  Mins 

131  Washington    Melodrama!  My)  A  .Frank   Morgan-Ann   Rutherford   80.. 

148  When   Ladies  Meet  (SC)A  Joan  Crawford- Rob't  Taylor  105.. 

147  Whistling  in  the  Dark(MyC)  F  .  Skelton-Rutherford    78.. 

136  Woman's   Face   (D)A  Joan  Crawford-Melvyn  Douglas  106.. 

130  Ziegfeld  Girl  (MD)  Stewart-Garland-Lamarr-Martin  ...131.. 

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117.. 

220  Bugle  Sounds   (D)F  Wallace  Beery-Marjorie  Main  101.. 

208  Chocolate  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  !02.. 

213  Design  for  Scandal  (CD)A  Rosalind  Russell-Walter  Pidgeon...  84.. 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73.. 

201  Dr.  Jekyll  and  Mr.  Hyde( D)  A  .Spencer  Tracy-lngritl  Bergman  127.. 

217  Dr.   Kildare's  Victory  (D)....Lew  Ayres-Linnel  Barrymore   82.. 

207  Feminine  Touch  (C)A  Rosalind  Russell-Don  Ameche   93. 

212  H.  M.  Pulham.  Esq.  (D)A...Hedy  Lamarr- Robert  Young  120.. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105.. 

218  Johnny   Eager   (G)A  Lana  Turner-Robert  Taylor  107.. 

215  Kathleen   (  D )  F  Shirley  Temple-Herbert  Marshall. ..  84. . 

202  Lady  Be  Good  (CM)F  Eleanor  Powell-Ann  Sothern  112.. 

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young  81.. 

219  Mr.  and  Mrs.  North  ( MyC)  F  . .  Gracie  Allen- William  Post.  Jr  67.. 

210  Shadow  of  the  Thin  Man(CMy)F.  William  Powell-Myrna  Loy   97. 

206  Smilin'  Through  (Tech.)  (D)  F .  J.  MacDonald-Brian  Aherne  100.. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller- M aureen  O'Sullivan.  81. 

211  Two  Faced  Woman   (OA  Garbo-Melvyn    Douglas   94. 

2mQ  Unholy  Partners  (D) A  Edw.  G.  Robinson- Edward  Arnold...  94. 

222  Woman  of  the  Year  (CD)  A. ..  Spencer  Tracy- Katharine  Hepburn. .  1 12. 
224  Yank  on  the  Burma  Road  ( D)  F  .  L.  Day-B.  Nelson-K.  Luke   65.. 


Date 


Sex 
Issue  ot 

4/18/41  ...b4/l9/4l 
8/29/41  ...b8/30/4l 

8/8/41   b8/2/4l 

5/9/41   b5/IO/4l 

4/25/41   . ..D4/I9/4I 


Jan  bl2/6/4l 

Jan  bl2/20/4l 

Nov  1)10/ 18/41 

Dec  b  1 1  / 1 5/4 1 

Sept  b8/2/4l 

Sept  b7/26/4l 

Jan  bl2/6/4l 

Oct  b9/20/4l 

Dec  hi  1  / 15/41 

Oct  b9/20/4l 

Jan  hl2/l3/4l 

Dec  bll/15/41 

Sent  D7/I9/4I 

Oct  b9/l3/4l 

Jan  hl2/20/4l 

Nov  bin/25/41 

Oct  b9/!3/4l 

Dec  bll/15/41 

Nov  1)10/25/41 

Nov.  .1)10/18/41 

Feb  b  1/17/42 

Feb  bl/17/42 


Coming  1941-42 


Along  Came  Murder  Marsha  Hunt-Van  Heflin  In  Prod. 

226  Born  to  Sing   (DM)  Ray   McDonald-Virginia   Weidler...  81. .Mar  bl/24/42 

229  Courtship  of  Andy  Hardy  Mickey  Rooney-Lewis  Stone  In  Prod. 

Fingers  at  the  Window  (D)...L.  Ayres-L.   Day  „  al/24/42 

Her  Cardboard  Lover  Norma  Shearer- Robert  Taylor  

I   Married  an  Angel  (C)  Jeanette   M  acDonald  -  Nelson   Eddy  all/8/41 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63. .Feb  bl/10/42 

Mrs.  Miniver  (D)  Greer   Garson-Walter  Pidgeon  al/17/42 

Mokey  Delano  (D)  D.  Dailey-Donna  Reed  al/31/42 

Panama  Hattle  (CM)  Ann  Sothern-Dan  Dailey.  Jr  a8/30/4l 

Rio  Rita  (CM)  Abbott  &  Costello  al/17/42 

227  Salute  to  Courage  Conrad  Veidt-Ann  Ayars   82.. Mar  bl/24/42 

Ship  Ahoy  (CM)  Eleanor  Powell-Red  Skelton  al/17/42 

Somewhere  I'll  Find  You  Clark   Gable-Lana  Turner  

Sunday  Punch   Jean  Rogers- William  Lundigan  

Tarzan  Against  the  World.... J.  Weismuller-M.  O'Sullivan  

228  This  Time  For  Keeps  Robert  Sterling-Ann  Rutherford  In  Prod. 

Tortilla  Flat  (C)  Tracy-Garfield-Lamarr-Tamiroff   al/24/42 

223  Vanishing  Virginian  (CD)..    K.  Grayson-F.  Morgan  101. .Feb  bl2/6/4l 

225  We  Were  Dancing  (SC)A  Norma  Shearer-Melvyn  Douglas  94. .Mar  bl/17/42 


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg   (D)F  Gorcy-Jordan-Hall    61. 

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang   63. 

Driftin'  Kid  (W)F  Tom  Keene-Betty  Miles   55. 

Dynamite  Canyon  (W)  Tom  Keene-Evelyn  Finley  

Father  Steps  Out  (D)F  Frank  Albertson-Jed  Prouty   63. 

Flying  Wild   (D)F  East  Side  Kids-Joan  Barclay   65. 

Fugitive  Valley  (W)F  Corrigan- King-Terhune    60. 

Gang's  All  Here  (G)  Frankie  Darro-Mantan  Moreland  

House  of  Mystery  (H) A  Kenneth  Kent-Judy  Kelly   62. 

Invisible  Ghost  (H)A  Bela  Lugosi-Polly  Ann  Young   64. 

King  of  Zombies  (H)A  John  Archer-Mantan  Moreland   67. 

Murder  by  Invitation  (My)  A.  .Wallace  Ford-Marian  Marsh  65. 

Pioneers,  The  (W)F  Tex   Ritter-Slim  Andrews  61. 

Redhead    (D)A  June   Lang-Johnny   Downs  64. 

Riding  the  Sunset  Trail  (W)..Tom  Keene-Betty  Miles  

Roar  of  the  Press  (My)F  Jean  Parker- Wallace  Ford  72. 

Sign  of  the  Wolf  (D)F  Grace  Bradley-Louise  Beavers  69. 

Silver  Stallion  (D)  David  Sharpe-Leroy  Mason-Thunder  

Tumbledown  Ranch  in 

Arizona    (W)F  Range    Busters   60. 

Wanderers  of  the  Desert  (W)  Tom  Keene-Betty  Miles  

Wrangler's  Roost  (W)F   Range    Busters   58. 

Current  1941-42 

Arizona  Bound  (W)F  Buck  Jones-Tim  McCoy  57. 

Below  the  Border  (W)  Buck  Jones-Tim  McCoy  

Borrowed  Hero  (D)F  Florence  Rice-Alan  Baxter   65. 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64. 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. 

Freckles  Comes  Home  (G) ...  .Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63. 

Gunman  From  Bodie  (W)F...  Buck  Jones-Tim  McCoy   62. 

I  Killed  That  Man  (My) A  Ricardo  Cortez,  Joan  Woodbury  70. 

Law  of  the  Jungle  (Spy)  Arline  Judge-John  King  

Let's  Go  Collegiate  (D)F  Frankie  Darro-Jackie  Moran   62. 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn.... 

Man  From  Headquarters  (G)A. Frank  Albertson-Joan  Woodbury....  63. 

Riot  Squad  (My)A  Richard   Cromwell-Mary   Ruth   57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Saddle  Mountain  Roundup(W) .  Range  Busters   

Snuffy  Smith.  Yard  Bird(CD).Bud   Duncan-Edgar   Kennedy   67. 

Spooks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63. 

Stolen  Paradise  (D) A  Leon  Janney-Eleanor  Hunt  80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)  Range  Busters   

Tonto  Basin  Outlaws  (W)F.. .Range   Busters    63. 

Ton  Sergeant  Mulligan  (OF. .Nat   Pendleton-Carol   Hughes   69. 

Underground  Rustlers  (W)F..  .Range  Busters    56. 

Zis  Boom  Bah  (DM)F  Peter  Lind  Hayes-Grace  Hayes  62. 


8/1/41  ., 
8/8/41  .. 
9/26/41 
8/8/41  . 
7/19/41  . 
3/10/41  . 
.7/30/41 
6/1 1/41 
5/7/41  .. 
4/25/41  . 
5/14/41  . 
6/30/41  . 
5/10/41  . 
5/21/41  . 
10/31/41 
4/38/41  . 
3/25/41  . 
5/28/41 

.4/20/41  . 
6/25/41 
.6/4/41  .. 


.7/19/41  . 

.1/30/42 
.12/5/41  . 

11/21/41 
.  12/26/41 

1/2/42  . 
.9/5/41  .. 

9/|9'4l  . 

11/14/41 
2/6 '42  .. 
,9/12/41  . 
.12/5/41 
.  I  23  /42  . 
.  12/19/41 
.1/9/42  ., 

8/29/41  . 

1/16/42  . 

10/24741 

10/31/41 


Coming  1941-42 


Arizona  Roundup   Tom  Keene   

Black  Dragon  (Spy)  eela  Lugosi   

Here  Come  the  Marines  (Spy)  .Wallace   Ford-Toby  Wing  

Klondike   Victory  Edmund  Lowe-Lucille  Fairbanks.... 

Man  With  Two  Lives  Edward  Norris-John  Arden  

Mr.  Wise  Guy  (D)  East  Side  Kids  

Rock  River  Renegades  (W)... Range  Busters   

Western  Mail   (W)  Tom  Keene-Jean  Trent-Sugar  Dawn. 


1/9/42  . 
10/10/41 
10/17/41 
11/21/41 
1 1/7/41 


.3  6 '42 
.3  6  42 


.3  20  42 
.3  13 '42 
.2  20  42 
.2/27/42 
.2/13/42 


..h8/2/4l 
..b8/9/4l 
..9/27/41 
.07/19/41 
..118/2/41 
..b3/l/4l 
.U9/20/4I 
.a5/l7/4l 
.1)5  31/41 
.b4/l9/4l 
.b5/l7/4l 
..b7/5/4l 
..b5/3/4l 
.b5/ 17/41 
.n9/27/4l 
.b4/26/4l 
.b3/22/4l 
.aS/IO/41 

. ,b5/3/4l 
.a6/l4/4l 
.D7/I9/4I 


. .b7/26/4l 

..al/31/42 
. . b 12/6/4 1 
.bll/15/41 
..bl/31/42 
.al 1/22/41 
..bS/13/41 
.1)10/18/41 
.1)11/8/41 
.  .al/17/42 
..b9/20/4l 
.al 1/22/41 
..bl/31/42 
.12/20/41 
..bl/10/42 
. . .a8/9/4l 
..bl/31/42 
.1)10/11/41 
.bl2/2l/40 


.1)11/29/41 
..bll/l/41 
.  .bl/17/42 
.bl 1/1/41 


.  a2  7  42 
.al/17/42 


PARAMOUNT 


Current  1940-41 


4038  Aloma  of  the  South  Seas  ( D)  F .  Dorothy  Lamour-Jon  Hall  (Tech.). 
4053  Border  Vigilantes  (W)F  Bill  Boyd-Russell  Hayden  

4032  Caught  in  the  Draft  (OF  Bob  Hone-Dorothy  Lamour  

4037  Flying  Blind  (D)  F  Richard  Arlen-Jean  Parker  

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor  

4052  In  Old  Colorado  (W)F  Wm.  Boyd-Russell  Hayden  

4028  I  Wanted  Wings  (D)  F  Brian  Donlevy-Ray  Milland. 


77. 
60. 
81  . 
70. 
66. 
66. 
130. 

4035  Kiss  the  Bc*s  Goodbye  (CM)  F .  D.  Ameche-M.  Martin-O.  Levant...  85. 

4022  Lady  Eve  (D)F  Barbara  Stanwyck- Henry  Fonda   97. 

4023  Las  Vegas  Nights  (Mu-O  F. .  .Phil  Regan-Bert  Wheeler. nnreov  .  89. 
4029  One  Night  in  Lisbon  (O  A ....  Madeleine  Carroll-Fred  MacMurray.  95. 
4031  Parson  ef  Panamint  (D)F  Charles  Rugglss- Ellen  Drew   84. 


8/29/41 
.4/18/41 
.7/4/41  . 
.8/29/41 
7/18/41 
.3/14/41 
.5/30/41 
.8/1/41  . 
.3/21/41 
.3/28/41 
.6/13/41 
.8/22/41 


.al/31/42 
. . In  Prod. 

.al/31/42 


.b8/30/4l 
. .b4/5/4l 
.b5/3l/4l 
.b8/23/4l 
.b7/l9/4l 
. .b3/l/4l 
.b3/29/4l 
.b6/28/4l 
. .b3/l/4l 
.b3/22/4l 
.b5/IO/4l 
.b6/2!/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  38  SHOWMEN'S    TRADE    REVIEW  February  7,  1942 


PARAMOUNT 


Current  1940-41  (Com.) 


4054  Pirates  on  Horseback  (W)F...Wm.  Boyd-Russell  Hayden  

4026  Power  Dive  (D)F  Richard  Arlen-Jean  Parker  

4027  Reaching  for  the  Sun  (CD)  A.  Joel  McCrea- Ellen  Drew  

4025  Road  to  Zanzibar  (CM)F  Crosby- Lamour- Hope   

4024  Round-Up  (W)F   I  Richard  Dix-Patricia  Morison  

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.). 

4021  There's  Magic  in  Music  (Mu)  F  .Allan  Jones-Susanna  Foster  

(Reviewed  as  "Hard  Boiled  Canary") 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  


4036  World  Premiere  (OA  John  Barrymore- Frances  Farmer... 


Block 
No. 

2  Among  the  Living  (H)A  Albert  Dekker-Susan  Hayward. 


Current  1941-42 


I  Buy  Me  That  Town  (OA  Lloyd  Nolan-Constance 


I  Hold  Back  the  Dawn  (D)F. 
I  Henry  Aldrich   


Louisiana  Purchase  (MC)  Bob   Hope-Victor  Moore  (Tech.). 


W 


2  Night  ot  Jan.  16th  (My)  F  Ellen  Drew-Robt.  Preston  

I  Nothing  But  the  Truth  (C)  Bob  Hope-Paulette  Goddard  

-I  Outlaws  of  the  Desert  (W)F...Wm.  Boyd-Brad  King  

3  Pacific  Blackout  (D)F  Robert  Preston-Martha  O'Driscoll.. 

(Reviewed  as  "Midnight  Angel") 
Riders  of  the  Timberlinef  W)  r  .  Bill  Boyd-Brad  King-Andy  Clyde. 


2  Skylark    (CD) A  Claudetts  Colbert-Ray  Milland... 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde. 

t  Sullivan's  Travels  (CD)A  Joel  McCroa- Veronica  Lake  

W-l  Twilight  on  the  Trail  (W)F...Bill  Boyd-Brad  King-A.  Clyde... 


Rel. 

See 

Mins.  Date 

Issue  of 

69. 

.5/23/41  . 

,.b5/24/4l 

68. 

.4/25/41  . 

. .b4/l2/4l 

88. 

.5/2/41  .. 

..b4/l2/4l 

.  90. 

.4/11/41  . 

90. 

.4/4/41  . 

h3  ■  1  ; M  1 

9 1 

7/25/41 

. .b6/2l /4 1 

!  so! 

15/ 16/41  ! 

b3/ 1 /4I 

62. 

.6/20/41  . 

,.b6/l4/4l 

78. 

.8/8/41  .. 

□8/2/41 

.  70. 

.8/15/41  . 

hA / 9  3 1 A  1 
.  .  00/  ciO/  1 1 

68 

12/19/41 

. . . b9/6/4 1 

84 

1 1/7/41  . 

. . .b9/6/4l 

70. 

10/3/41  . 

...b8/2/4l 

80 

12/5/41  . 

...b9/6/4l 

.  115. 

.9/26/41  . 

. . .b8/2/4l 

.  70. 

10/24/31 

. . .b8/2/4l 

.  98. 

1/1/42  .. 

.bl 1/29/41 

,  75. 

10/31/41 

. . .b8/2/4l 

.  79. 

1 1/28/41 

.. .b9/6/4l 

.  90. 

10/10/41 

. . ,b8/2/4l 

.  66 

b9/27/4l 

.  76 

hi?  (i  41 

.  66 

b9/27/4l 

,  94. 

.11/21/41 

.. ,b9/6/4l 

.  63 

b9/27/4l 

1)12/6/41 

58 

..b9/27/4l 

Coming  1941-42 


American  Empire   Richard  Dix-Preston  Foster  In  Prod. 

3  Bahama  Passage  (Tech.)  ( D)  A . Madeleine  Carroll-Stirling  Hayden.    81  b  12/ 13/4 1 

Beyond  the  Blue  Horizon  Dorothy  Lamour- Richard  Denning   a8/l6/4l 

(Former  title  "Malaya") 

Black  Curtain   Burgess  Meredith-Claire  Trevor  

Dr.  Broadway  (D)  Macdonalil  Carey-Jean  Phillips  all/29/41 

4  Fleet's  In  (M)F  Dorothy  Lamour- William  Holden  92  '  bl/24/42 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68  bl/24/42 

Forest  Rangers  (Tech.)  Fred  MacMurray-Paulette  Goddard  

Great  Man's  Lady  (D)  Barbara  Stanwyck-Joel  McCrea  a3/22/4l 

(Former  title  "Pioneer  Woman") 

Henry  and  Dizzy  (C)  Jimmy  Lydon-Charles  Smith  a9/27/4l 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al  31  42 

Irving  Berlin's  Holiday  lnn...Biny  Crosby-Fred  Astaire  al/3/42 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard. Ray  Milland   77  bl/17/42 

Mr.  ami  Mrs.  Cmjat  Hay  Milland  Betty  Field  al2/27/4l 

3  Mr.  Bug  Goes  to  Town  (FA)  F  .Tech.  Cartoon  Feature   78  IH2/6/4I 

Mrs.  Wiggs  of  the  Cabbage 
Patch    (C)  Fay  Bainter-Carolyn  Lee  

My  Favorite  Blonde  (C-D)...Bob  Hope-Madeleine  Carroll  a  12/6/4 1 

My  Heart  Belongs  to  Daddy.  .Richard  Carlson- Martha  O'Driscoll  

Night  in  New  Orleans  (My) ...  Preston  Foster-Albert  Dekker  al0/ll/4l 

(Former  tille  "Morning  Alter ") 

3  No  Hands  on  the  Clock(My) F  .Chester  Morris-Jean  Parker  75  bl2/l3/4l 

Out  of  the  Frying  Pan  William  Holden-Siisan  Hayward  al2/20/4l 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  al/3/42 

Reap  the  Wild  Wind  (D)  Ray  Milland. John  Wayne  (Tech.)  a7/5/4l 

4  Remarkable  Andrew  (C)F  William  Holden. Brian  Donlevy  80  bl/17/42 

Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  a8/9/4l 

Take  a  Letter  Darling  (C) ....  Rosalind  Russell-Fred  MacMurray  al/24/42 

This  Gun  for  Hire  (D)  Veronica  Lake-Robert  Preston  al  1/29/41 

Tombstone   (W)   Richard  Dix-Frances  Gilford  a  1 0/4/4 1 

4  Torpedo  Boat  (A)  F  Richard  Arlen-Jean  Parker   69  bl/17/42 

True  to  the  Army  (C)  Judy  Canova- Allan  Jones-Ann  Miller  n  1 2  20  41 

Wildcat   Richard  Arlen-Arline  Judge  


PRODUCERS  RELEASING  CO.  1940  41 

162  Billy  the  Kid  in  Santa  Fe  (W). Bob  Steele-Marin  Fais-St.  John   66. 

161  Billy  the  Kid's  Fighting 

Pals   (W)F   Bob  Steele    62. 

116  Blonde  Comet  (D)  Robert  Kent-Virginia  Vale  67. 

111  Criminals  Within   (My) A  Eric  Linden-Ann  Doran  70. 

115  Dangerous  Lady  (My)F  Neil  Hamillon-June  Storey  66. 

113  Desperate  Cargo  (D) A  Ralph  Byrd-Carol  Hughes   69. 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore  61. 

109  Emergency  Landing  (Spy) F. .  .Carol   Hughes    79. 

108  Federal  Fugitives  (Spy)F  Neil  Hamilton-Doris  Day  66. 

124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor  67. 

126  Jungle  Man  (D)F  Buster  Crabbe-Sheila   Darey  63. 

167  Lone  Rider  Ambushed  (W)F.Geo.  Houston-AI  St.  John   67 

168  Lone  Rider  Flgbts  Back  (W).. George  Houston-AI  St.  John  64. 

166  Lone  Rider  in  Frontier  Fury.. Geo.  Houston-AI  St.  John  62. 

165  Lone  Rider  in  Ghost  Town(W)  F.Geo.  Houston- Alaine  Brandos  64. 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66. 

155  Outlaws  of  the  Rio 

Grande  (W)F   Tim  McCoy   55. 

123  Paper  Bullets  (D) A  Joan  Woodbury-Jack  LaRue  72. 

125  Iteg'lar    Fellers    (D)F   Billy  Lee-'Alfalfa'  Switzer  65 

110  South  of  Panama  (Spy)F  Roger  Pryor-Virginla  Vali  68. 

156  Texas  Marshal  (W)  Tim  McCoy-Kay  Leslie  62. 

1941-42 

258  Billy  the  Kid's  Round-Up(W) . Buster  Crabbe-AI  St.  John  58. 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John  64. 

259  Billy  the  Kid  Trapped  (W)... Buster  Crabbe-AI  St.  John  

207  Broadway  Big  Shot  (CD)A  Ralph   Byrd-Virginia  Vale   63. 

211  Dawn   Express  Michael  Whalen-Anne  Nagel  

206  Duke  of  the  Navy  (D)  Ralph  Byrd-Veda  Ann  Borg  65. 

202  Girls  Town  (D)  Edith   Fellows-June  Storey  

205  Hard   Guy   (G) A  Jack  La  Rue-Mary  Healy  68. 

215  Law  of  the  Timber  (D)  Marjorie   Reynolds- Monte  Blue  63. 

263  Lone  Rider  and  the  Bandit(W). George  Houston-AI  St.  John   55. 

264  Lone  Rider  in  Cheyenne  (W).. George  Houston-AI  St.  John  

213  Miracle   Kid   (D) A  Tom  Neal-Carol  Hughes- Vickl  Lester  66. 

J.52  Raiders  of  the  West  (W)  Bill  (Radio)   Boyd- An  Davis  

230  Swamp  Woman   Ann  Corio-Jack  La  Rue   68. 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis   60. 

014  Today  I  Hang  (D)  Walter  Wnnlf  Kinq-Mona  Barrie...  67. 

210  Too  Many  Women  (C)  Neil  Hamilton-June  Lang  


7/11/41  ...a7/l9/4l 


.4/18/41  . 
.  12/26/41 
.6/27/41  . 

9  12 '4 1  . 
.7/4/41  .. 
6/27/41  . 
.5/23/41  . 
3/28/41  . 
8/1/41  .. 

10  10/41 
8'29/4l  . 
.11/7/41  . 
8/8/41  .. 
5/16/41  . 
.10/31/41 

3/7/41  . 
6/13/41 

8/15/41 
5/2/41 
6/13/41 


.12/12/41 
. 10/24/41 
2/20/42  . 
2/6/42  .. 
4/3/42   .  . 
.1/23/42  . 
.3/6/42  . 
. 10/17/41 
.12/19/41 
.1/16/42  . 
3/13/42  . 
. 1 1/14/41 
2/13/42  . 
.12/5/41 
.1/2/42  .. 
I /30/42 
.2/27/42  . 


RKO-RADIO 


185  Cyclone  on  Horseback  (W)... 
122  Devil  and  Miss  Jones  (D)F.. 

119  Footlight  Fever  (C)F  

166  Frank  Buck's  Jungle  Cavalcade 

120  Girl.  A  Guy  anil  A  Goh  (C)F 
129  Hurry,  Charlie.  Hurry  (OF.. 
175  Little  Foxes  (D)A   

124  Melody  for  Three  (D)F  

135  My  Life  With  Caroline  (C)  . 
191  Reluctant  Dragon  (C-Cartoon)  F 

125  Repent  at  Leisure  (C-D)F... 
184  Robbers  of  the  Range  (W)F.. 

131  Saint's  Vacation   (My) A.  . 

136  Scattergood  Meets  B' way  ( D )  F 

132  Scattergood  Pulls  the 

Strings  (D)  F   

186  Six  Gun  Gold  (W)  

172  Story  of  the  Vatican  (Doc.).. 

133  Sunny  (MC)  F   

128  They  Met  in  Argentina(MD)F 

134  They  Meet  Again  ( D) F  . . 
'ilfi  Tom.  Dirk  and  Harry  (OA  . 


Current  1940-41 

Tim  Holt-Marjorie  Reynolds   60. 

Jean  Arthur-Chas.  Coburn  92. 

Alan  Mowbray- Donald  McBride  67. 

Frank  Buck   77. 

Geo.  Murphy-Lucille  Ball   91. 

Leon  Errol-Mildred  Coles    65. 

Bette  Davis-Herbert  Marshall  116. 

Jean  Hersholt-Fay  Wray  67. 

Ronald  Colman-Anna  Lee  81. 

Benchley  and  Cartoon  Characters...  73. 

Kent  Taylor-Wendy  Barrie  67. 

Tim  Holt-Ray  Whitley   61. 

Hugh  Sinclair-Sally  Gray   65. 

Guy   Kibbee-Emma   Dunn   70. 

 65. 


Guy  Kibbee   

Tim  Holt-Jane  Clayton  

March  of  Time  Feature   54 

A.  Neagle-J.  Carroll-R.  Bolger   98 

Ellison-O'Hara-Ebsen    77 

lean  Hershnlt-Dorothv  Lovett   67 

Ginger  Ragers-Geo.  Murphy   86 


6/13/41 
4/11/41 

3/21/41 
6/27/41 
3/14/41 
7/25/41 
8/29/41 
3/28/41 
8/1/41  . 
6/20/41 
4/4/41  . 
4/18/41 
.5/31/41 
.8/22/41 

5/23/41 
.8/8/41 
.7/18/41 
.5/30/41 
.4/25/41 
.6/20/41 

7/4 '4 1 


. .04/12/41 
.al  1/22/41 
. -bB/16/41 
hill  '1 1/41 
. .blO/4/41 
.b8/l6/4l 
, .07/12/41 
.1)5/24/4 1 
.b9/l3/4l 
hill/ 1 1/41 
hi  I  I  41 
bl2/27/4l 
.87/26/41 
.b5/l7/4l 
.  blO/4/41 

. -b3/l/4l 
.  8)8/  14/4 1 
.h8/30/4l 
.b4/26/4l 
.85/17/41 


.b 12/27/4 1 
.  bl  I  I  '41 
. .al/24/42 
. .bl/17/42 

.  .a'l2/6/4i 
. .al/17/42 
,h 10/25/41 
.bl2/27/4l 
. .al2/6/4l 

.al/31/42 
. . bl/31/42 
.  a  1 2  / 1 3  /4 1 

alO'l 1/41 
.al  1/22/41 

al2/l3/4l 
. .al/31/42 


a5/IO/4l 
. .b4/5/4l 
. .b4/5/4l 
.b7/!9/4l 
.  b3/l/4l 
.b7/l2/4l 
.b8/l6/4l 
. ,b3/8/4l 
. b7/ 19/4 1 
. .b6/7/4l 
.b5/3l/4l 
. .b4/5/4l 
.b6/2l/4l 
.b8/30/4l 

.b5/l7  '41 
.a7/l2/4l 
.b8/l6/4l 
.b5/24/4l 
.h4/26/4t 
.  b7'5/4l 
h7'l9'4' 


Current  1941-42 


RKO-RADIO 

Block 
No. 

I  All  That  Money  Can  Buy(D)A.Anne  Shirley-Walter  Huston  106. 

(Reviewed  as  "Here  is  a  Man") 

Ball  of  Fire  (OA  Barbara  Stanwyck-Gary  Cooper  III. 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60. 

I  Citizen  Kane  (D)  A  Orson   Welles- Dorothy  Comingore. . .  120. 

3  Date  With  the  Falcon  ( MyC)  F  .George  Sanders- Wendy  Barrie  63. 

W-l  Dude  Cowboy  (W)F  Tim   Holt-Marjorie   Reynolds   59. 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)  64. 

1  Father  Takes  a  Wife  (OA  Adolphe  Menjou-Gloria  Swanson  79. 

3  Four  Jacks  and  a  Jill  (CM)F..Anne  Shirley-Ray  Bolger  611. 

2  Gay  Falcon  (My) A  George  Sanders- Wendy  Barrie  66. 

1  Lady  Scarface  (D)F  Dennis  O'Keefe-Frances  Neal   66. 

2  Look  Who's  Laughing  (OF. ..Bergen  &  McCarthy   79. 

2  Mexican  Spitfire's  Baby  (OF.. Leon  Errol-Lupe  Velez-Zasu  Pitts..  70. 

3  Obliging  Young  Lady  (Or... Joan  Carroll- Edmond  O'Brien   80. 

1  Parachute  Battalion  (D)F  Robert  Preston-Nancy  Kelly  75. 

3  Playmates  (CM)F   K.  Kyser-J.  Barrymore- Lupe  Velez.  96. 

2  Suspicion    (D)A  Gary  Grant-Joan  Fontaine  99. 

2  Unexpected  Uncle  (CD)  F  Anne  Shirley-Charles  Coburn  67. 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt   66. 


Rel. 
Date 


Ses 

Issue  *f 


.10/17/41  ..b7/l9/4l 


1/9/42  .. 
10/10/41 
9/5/41  .. 
1/16/iz  . 
12/12/41 
10/31/41 
10/3/41  . 
1/23/42  . 
10/24/41 
9/26/41  . 
11/21/41 
11/28/41 
1/30/42  . 
9/12/41  . 
12/26/41 
11/14/41 
1 1/7/41  . 
12/12/41 


.bl2/6/4l 
..b9/6/4l 
. b4/ 12/41 
.bl 1/8/41 
.  .b9/6/4l 
.b 10/4/4 1 
.b7/ 19/41 
.III  1/8/41 
.b9/20/4l 
.b7/26/4l 
.b9/20/4l 
..b9/6/4l 
.bl 1/8/41 
b7  19/41 
.III  I  '8/41 
.b9/20/4l 
.b9/20/4l 
b 10/25/41 


Coming  1941-42 


Bambi   Disney  Cartoon  Feature  

5  Bashful  Bachelor  (CD)  Lum  'n'  Abner  3/20/42 

4  Call  Out  the  Marines  (C)  Victor  McLaglen- Edmund  Lowe  67.. 2/13/42 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/10/42 

6  Falcon  Takes  Over  George  Sanders-Allen  Jenkins  6/5/42  . 

Fantasia  (FA)F   Technicolor  Cartoon    85.. 4/3/42  . 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  91.. 2/20/42 

Journey  Into  Fear  Joseph  Cotten- Dolores  del  Rio  

W-2  Land  of  the  Open  Range  (W)  F.Tim  Holt-Ray  Whitley   60.. 4/10/42 

5  Magnificent  Ambersons  J.   Cotten- Dolores  Costello-T.   Holt  3/27/42 

5  Mayor  of  44th  Street  (G)  George  Murphy-Anne  Shirley  5/8/42  . 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol   73.. 3/13/42 

6  Mexican  Spitfire  and  the 

Ghost   Leon  Errol-Lupe  Velez  6/26/42 

6  My  Favorite  Spy  Kay  Kyser-Ellen  Drew  6/19/42 

6  Powder  Town   Victor  McLaglen-Edmond  O'Brien  5/29/42 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60.  .2/27/42 

5  Scattergood  at  the  Races  Guy   Kibbee -Dorothy  Moore  4/24/42 

4  Sing  Your  Worries  Away(CM) . Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71.. 3/6/42  . 

5  Syncopation   (DM)  Adolphe  Mciijnu-Jackie  Cooper  4/17/42 

W-2  Thundering  Hoofs  (W)F  Tim  Holt-Ray  Whitley   60.  .8/10/42 

6  Tuttles  of  Tahiti  (D)  Charles  Laughtou-Jon  Hall  5/15/42 

4  Valley  of  the  Sun  (D)  James  Craig-Lucille  Ball   80.. 2/6/42  . 


. . .In  Prod. 

.  .al/17/42 
..bl/10/42 
.bl2/l3/4l 
. .al2/6/4l 
ill  I  I'  41 
..bl/10/42 


REPUBLIC 


Current  1940-41 


16  AngelsWithBrokenWings(CD)F.Binnie  Barnes-Gilbert  Roland  

45  Back  in  the  Saddle  (MW)F...Gene  Autry-Smiley  Burnet  1 0  

58  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes... 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes  

15  Country  Fair  (CM)F  Eddie  Foy,  Jr. -June  Clyde  

77  Desert  Bandit   (W)F  Don  Barry-Lynn  Merrick  

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers   

22  Gay  Vagabond,  The  (CD)F  Ruth   Donnelly- Roscoe  Kams  

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  

55  In  Old  Cheyenne  (W)F  Roy  Rogcrs-G.  "Gabby"  Hayes  

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick  

14  Lady  From  Louisiana  (PD)A..Ona  Munson-Johu  Wayne  

12  Mr.  District  Attorney  (CD)  F  .  .  Dennis  0'  Keefe-Peler  Lorre  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

66  Pals  of  the  Pecos  (W)F  Three  Mesquiteers   

23  Poison  Pen   (D)A  Flora  Robson-Rob't  Newton  

3  Puddin'  Head  (OF  Judy  Canova- Francis  Lederer  

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle  

13  Rookies  on  Parade  (CM)F  Bob  Crosby-Ruth  Terry  

67  Saddlemates  (W)F   Three  Mesquiteers   

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gabby"  Hayes. 

46  Singing  Hill,  The  (MW)F  Gene  Autry-Smiley  Burnette  

2  Sis  Hopkins  (CM)F  Judy  Canova-Boh  Crosby  

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  

76  Two-Gun  Sheriff  (W)F  Don  "Red"  Barry-Lynn  Merrick  

48  Under  Fiesta  Start  (W)F  Gene  Autry-Smiley  Burnette  


72.. 5/27/41  . 
73.. 3/14/41  . 
61. .9/5/41  . 
58. .7/24/41  . 
74.. 5/5/41  .. 
56.. 5/24/4 1  . 
65.. 8/27/4 1  . 
78..I0'I5'4I 
56.. 7/10/41  . 
66.. 5/12/41  . 
88.. 8/20/41  . 
58.. 3/28/41  . 
57.. 6/24/4 1  . 
83.. 4/22/41  . 
69.. 3/26/41  . 
58. .6/20/41  . 
56.. 4/8/41  .. 
66.. 6/30/41  . 
80.. 6/25/4 1  . 
57.. 7/31/41  . 
69. .4/17/41  . 
56.. 5/26/4 1  . 
56.. 5/7/41  .. 
75.. 4/26/41  . 
98.. 4/12/41  . 
65.. 7/15/41  . 
56.. 4/10/41  . 
64.. 8/25/41  . 


. b 12/13/41 
.al2/27/4l 
. .al2/6/4l 
. .bl/10/42 


...In  Prod. 
a(2  20/41 
...b9/6/4l 

.'  ."bi/i6/42 
.al 1/29/41 
.bl2/l3/4l 
,al2/l3/4l 
. .bl/10/42 


.  .  IHl/7/41 

. .h3/l5/4l 
. . .69/6/41 
...b8/2/4l 
.1)5/17/41 
..b5/3l/4l 
.bO/ 13/41 
.hill  111/41 
,  .1)7/19/41 
..1)5/24/41 
.1)8/16/41 
.1)4/12/41 
.1)6/28/41 
...b5/3/4l 
...b4/5/4l 
. .b6/2l/4l 
.1)4/26/41 
...b7/5/4l 
.b6/28/4l 
...1)8/9/41 
...b5/3/4l 
.1)6/  14/41 
.1)5/10/41 
..1)5/3/41 
.1)4/12/41 
.  .1)8/2/41 
.1)4/26/41 
.b8/30/4l 


171 
174 
164 
131 
172 
III 
162 
108 
151 
101 
153 
110 
173 
107 
112 

161 

122 
133 
121 
152 
109 
143 
I  14 
113 
163 


Current  1941-42 

Apache  Kid  (W)F  Don  "Red"  Barry-Lynn  Merrick... 

Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick.. 

Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers  

Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette  

Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  

Devil  Pays  Off  (Spy) A  J.  Edward  Bromberg-Osa  Massen... 

Gauchos  of  Eldorado  (W)  F ..  .Tom  Tyler-Bob  Steele  , 

Hurricane  Smith  (D)F  Ray  Middleton-Jane  Wyatt  

Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

Lady  for  a  Night  (D)  Joan  Blondell- John  Wayne  

Man  From  Cheyenne  (W)F....Roy  Rogers-George  "Gabby"  Hayes. 

Mercy  Island  (D)A  Ray  Middleton-Gloria  Dickson  

Missouri   Outlaw   (W)F  Don  Red  Barry,  Lynn  Merrick  

Mountain  Moonlight  (OF  Weaver  Bros.  &  Elviry  

Mr.  District  Attorney  in 

the  Carter  Case   James  Ellison-Virginia  Gilmore  

Outlaws  of  Cherokee  Trtll(W)F  Three  Mesquiteers   

Pardon  My  Stripes  (C)F  Bill  Henry-Sheila  Ryan  

Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker  

Public  Enemies  (D)  Philip  Terry-Wendy  Barrie  

Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne  

Sailors  en  Leave  (OA  William  Lundigan-Shirley  Ross  

Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  

Tragedy  at  Midnight  (My-OA.John  Howard-Margaret  Lindsay  

Tuxedo  Junction  (OF  Weaver  Bros.  &  Elviry  

West  of  Cimarron  (W)  Three  Mesquiteers   


Coming  1941-42 


Affairs  of  Jimmy  Valentine(D)  .Dennis  O'Keefe-Gloria  Dickson  

Girl  From  Alaska  (D)  Ray  Middleton-Jean  Parker  

Heart  of  Texas   (W)  Gene  Autry-Smiley  Burnette  

(Former  title  "Dusk  on  the  Painted  Desert") 

Jesse  James,  Jr.  (W)  Don  "Red"  Barry-Lynn  Merrick  

Riders  of  the  Range  (W)  Bob  Steele-Tom  Tyler  

Shepherd  of  the  Ozarks  Weaver  Bros.  &  Elviry  

Sleepytime  Gal   Judy  Canova-Ruth  Terry  

154  South  of  Santa  Fe  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes... 

175  Stanecoach  Express   (W)  Don  "Red"  Barrv-Lynn  Merrick  

Yokel  Boy  (C)  Joan  Davis-Albert  Dekker  


56. 

.9/12/41 

. .b9/27/4l 

56. 

.1/6/42  . 

..bl/10/42 

57. 

.1/30/42 

. . . b2/7/42 

66. 

.  1/22/42 

..bl/24/42 

56. 

.9/29/41 

..1)10/4/41 

70. 

.11/10/41 

.1)11/15/41 

56 

.  10/24/41 

.1)10/25/41 

69. 

.7/20/41 

.  b7/l9/4l 

56. 

.1(1  17  "11 

1)111  111/41 

87. 

.1/5/42 

b 1/3/42 

60. 

.1/16/42 

..bl/17/42 

72. 

.  10/  1.0/41 

bill  II  41 

58. 

.  1  1/25/41 

.llH  22 '41 

68. 

.7/12/41 

.  b7/l9/4l 

68. 

.12/18/41 

.(312/27/41 

56. 

.9/10/41 

..119/20/41 

64. 

.1/26/42 

. .bl/31/42 

76. 

.8/29/41 

...b9/6/4l 

66. 

.  10/30/41 

..tall/1/41 

63. 

. 12/12/41 

.hl2/l3/4l 

71. 

.9/30/41 

.  talO/4/41 

64. 

.  1 1/(2/41 

Jill/ 15/41 

68. 

.2/2/42  . 

..bl/31/42 

71. 

.12/4/41 

..bl2/6/4l 

55. 

.12/15/41 

.hl2/20/4l 

a2/7/42 

    a?  7  42 

3/11/42 

..al/31/42 

.3/5/42  . 
.2/17/42 
.3/6/42  . 
.3/13/42 


20TH  CENT  -FOX 

148  Accent  on  Love  (OF  

143  Blood  and  Sand  (Tech.)  (D) A 
112  Bride  Wore  Crutches  (CD)F. 

141  Cowboy  and  the  Blonde(CD)F. 

149  Dance  Hall  (OF  

136  Dead  Men  Tell  (My)  F . . . 

144  For  Beauty's  Sake  (CD)A 
140  GreatAmericanBroadcast(DM)  F 

142  Great  Commandment  (D)F  

139  Mail  Train  (D)F  

146  Man  Hunt  (Spy)  F  

147  Moon  Over  Miami  (MC)F 

132  Murder  Among 

Friends  (MyOF   

136  Ride  On  Vaquero  (W)F. 
134  Sleepers  West  (D)F  

137  That  Niqht  in  Rio  (M) A 

133  Tobacco  Road  (D) A  

145  Very  Young  Lady  (CD)F 


Current  1940-41 

Geo.   Montgomery-Osa  Massen   61. .7/11/41 

Tyrone  Power-Linda  Darnell   125.. 5/30/41 

Lynne  Roberts-Ted  North   59.. 6/13/41 

Mary  Beth  Hughes-G.  Montgomery..  68.. 5/16/41 

Cesar  Romero-Carole  Landis   73.. 7/18/41 

Sidney  Toler    61.. 3/28/41 

Ned  Snarks-Marjorie  Rambeau   62.. 6/6/41  . 

Alice  Faye-John  Payne-Jack  Oakie..  90.. 5/9/41  . 

John  Beal- Albert  Dekker   80.. 5/23/4 1 

Alastair  Sim-Gordon  Harker   60.. 4/25/41 

Walter  Pidgeon-Joan  Bennett   100  . 6/20/41 

Don  Ameche-Betty  Grable  (Tech.)..  91.. 7/4/41  . 

John  Hubbard-Mariorie  Weaver   67.. 3/14/41 

Cesar  Romero-Marv  Both  Huahes...  64.. 4/18/41 

Lloyd  Nolan-Lynn  Bar!   72.. 4/4/41  . 

Alice  Faye-Don  Ameche  (Tech.)   90  . 4/1 1/41 

Tierney-Grapewin-Rambeau    84. 3/7/41  . 

Jane  Withers- Nancv   Kellv   79  . 6/27/41 


. .al/10/42 
.  al/10/42 


.al/31/42 


.1)6/28/41 
.b5/24/4l 
b7/27/40 
.1)4/26/41 
,b6/28/4l 
.1)3/29/41 
..h7/5/4l 
.  b5/3/4l 
.b4/l2/4l 
..b7/5/4l 
.br,  14/41 
.b6/2f/4l 


b2/22/4l 
.b3/22/4l 
.b3/22/4l 
- . b3/ 1/41 
.b2/22/4l 
.  .b6/3/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


February  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  39 


20TH  CENT.-FOX 


Rel. 

Mins.  Date 


Current  19-11-42 


Block 
No. 

2  Belle  Starr  (Tech.)  (D) A  Gene  Tierney- Randolph  Scott  87. 

6  Blue.  White  and  Perfect  (D) .  .Lloyd  Nolan-Mary  Beth  Hughes   75. 

5  Cadet  Girl  (CD) A  Carole  Landis-Geo.  Montgomery  71. 

2  Charlie  Chan  in  Rio  (My)  F. .  .Sidney  Toler-Mary  Beth  Hughes  62. 

I  Charley's  Aunt  (OF  Jack  Benny-Kay  Francis  81. 

5  Confirm  or  Deny  (D) A  Do    Aineche-Joan  Bennett  73. 

I  Dresseo  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes....  74. 

7  Gentleman  at   Heart  Carole  Landis-Cesar  Romero  67. 

3  Great  Guns  (C)F  Laurel  and  Hardy-Sheila  Ryan  74. 

6  How  Green  Was  My  Valley(D)  FMaureen  0' Hara- Walter  Pidgeon. . .  1 18. 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature   82. 

(Reviewed  as  "Hot  Spot") 
W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery- Lynne  Roberts  58. 

3  Man  at  Large  (Spy)F  Marjorie  Weaver-Richard  Derr  69. 

5  Marry  the  Boss'  Daughter(CD)  F  .Brenda  Joyce-Bruce  Edwards   60. 

4  Moon  Over  Her  Shoulder  ( C)  A  .  Lynn  Barl-John  Sutton   68. 

5  Perfect  Snob  (CD)F  Lynn   Bari-Cornel  Wilde   61. 


I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell. 

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne  

-I  Riders  of  the  Purple  Sage(W)  F. George  Montgomery- Mary  Howard. 
7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr. 


60. 
86. 
56. 
72. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  93. 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright.  Jr   73. 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  98. 

I  Sun  Valley  Serenade  Sonja  Henie-John  Payne- M.  Berla..  83. 

I  Swamp  Water  (D) A  Walter  Huston- Walter  Brennan   88. 

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)  80. 

3  We  Go  Fast   (C)A  Alan  Curtis-Lynn  Bar!   64. 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  77. 

3  Yank  in  the  R.A.F.  ( War) F. .  .Tyrone  Power-Betty  Grable  97. 

7  Young  America  (D)  Jane  Withers- William  Tracy  73. 


9/12/41  . 
1/6/42  .. 
II  28/41 
9/5/41  .. 
8/1/41  .. 
12/12/41 
8/8/41  .. 
1/16/42  . 
10/10/41 
12/26/41 
11/14/41 

9/26/41  . 
10/3/41  . 
11/28/41 
10/24/41 
12/19/41 
8/22/41  . 
1/1/42  .. 
10/10/41 
1/23/42  . 
11/21/41 
11/7/41 
1/30/42  . 
8/29/41  . 
II   N  41 
9/28/41  . 
9/19/41  . 
8/15/41  . 
10/17/41 
2/6/42  . 


Coming  1941-42 


62. .2/27/42 


67.. 3/6/42  . 
70. .2/13/42 


8  Castle  in  the  Desert  (My) F ..  .Sidney  Toler-Arleen  Whelan.... 

Lone  Star  Ranger  (W)  John  Kimbrough-Sheila  Ryan... 

Mad  Martindales  (C)...         Jane   Withers- Marjorie  Weaver. 

Million   Dollar  Ghost....         Lloyd   Nolan- Marjorie  Weaver.. 

Moontiae   J.  Gabin-I.  Lupino-C.  Rains... 

My  Gal  Sal  (DM)  (Tech.)  Rita   Hayworth- Victor  Mature.. 

8  Night  Before  the  Divorce(C)A.  Lynn  Bari-Joseph  Allen,  Jr  

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell.. 

Outlaw,  The   Walter  Huston-Thos.  Mitchell  

Remarkable  Mr.  Kipps  Michael  Redgrave- Diana  Wynyard  

Rings  on  Her  Fingers  Henry  Fonda-Gene  Tierney  

8  Roxie  Hart  (C)A  Ginger  Rogers-Adolphe  Menjou          74.  .2/20/42 

Secret  Agent  of  Japan  (Spy)  ..  Lynn  Bari-Preston  Foster  

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)...  75.  .3/13/42 

Sundown  Jim  J.  Kimbrough-A.  Whelan  

Tales  of  Manhattan  (D)  Henry  Fonda-Ginger  Rogers  

Ten  Gentlemen  from 
West  Point  (D)  George  Montgomery-M.  O'Hara  

This  Above  All  Tyrone   Power-Joan  Fontaine  

To  the  Shores  of  Tripoli  M.  O'Hara-J.  Sutton  (Tech.)  

Whispering  Ghosts  Brenda  Joyce-Milton  Berle  

Who  Is  Hope  Schuyler?  Mary  Howard-Robt.  Lowery  


See 
Issue  of 


. .D8/23/4I 
.b 12/20/4 1 
.bit  15/41 
. .b8/23/4l 
. .b7/26/4l 
.bl 1/ 15/41 
,.b7/26/4l 
.  .b I / 10/42 
,.b9/l3/4l 
. .bl 1/1/41 
.bl')  18  4  l 

.  .b9/ 13/41 
..b9/!3/4l 
.  b 1 1 / 1 5/4 1 
,b 1 0/ 18/4 1 
.bl 1/22/41 
. .b7/26/4l 
.bl2/20/4l 
. .b9/l3/4l 
. .bl / 10/42 
.bl 1/22/41 
.blO/25  41 
.  .bl/10/42 
...b8/2/4l 
.blO  25/41 
..b9/l3/4l 
. .b9/l3/4l 
..b7/26/4l 
. .09/13/41 
. .bl/10/42 


..b2/7/42 
.a9/l3/4l 
.al/24/42 


.  al/3/42 
.al/31/42 
. .b2/7/42 
.  ,b2/7/42 
.  In  Prod. 
.Not  Rev. 
..al/3/42 
. .b2/7/42 
. .a2/7/42 
. ,b2/7/42 


,al2/6/4l 

. .a2/7/42 
. .al/3/42 
al2/20/4l 


UNITED  ARTISTS 


Current 


All  American  Co-Eil  (CM )  F ..  .Frances  Lang  fort)  -  Johnny  Downs....  48. .10/31/41 

Broadway  Limited  (C-D)F  Victor  McLaglen-Dennis  O'Keefe...  73. .6/13/41  . 

Corsican  Brothers  (D)  Doug  Fairbanks.  Jr.-Akim  Tamiroff .110..  12/25/41 

Dudes  Are  Pretty  People  (C). Marjorie  Woodworth-Jimmy  Rogers  12/25/41 

Fiesta   (Tech.)    (CD)  Armida- Antonio  Moreno-Geo.  Givot.  45..  1 1/28/41 

Great  Dictator,  The  (C)F  Charles  Chaplin-P.  Goddard  126. .3/1/41  .. 

Hayfoot  (C)   William  Tracy-James  Gleason  48..  12/12/41 

International  Lady  (Spy)  A . . . . Ilona  Massey-George  Brent  lull    'i  19  41  . 

Lydia  (D)F  Merle  Oberon-Alan   Marshall  104.. 9/29/41  . 

Major  Barbara  (CD)  A  Wendy  H  iller-  Robert   Morley  1 12.  .9/12/41  . 

Miss  Polly  (OF  ZaSu   Pitts-Slim  Summervillt   45. .11/14/41 

New  Wine   (MD)F  Ilona  Massey-Binnie  Barnes  84.. 10/10/41 

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown....  43..I0  I7/4I 

Pot  0'  Gold  (C-Mu)F  lames  Stewart-Paulette  Goddard  95.  4/1 1/41  . 

Shanghai  Gestur*  (D)  Gene  Tierney-Victor  Mature  104  1/15/42  . 

Sundown  ( D ) A   Gene  Tierney-Bruce  Cabot   92.  .10  31/41 

Tanks  a  Million  (OF  Jas.  Gleason-Wm.  Tracy   50. .9/12/41  . 

That  Hamilton  Woman!  (PD)  A  .  Vivien  Leigh-Laurence  Olivier  126.  .4/30/41  . 

That  Uncertain  Feeling  (SO  A  .  Oberon-  Doug  las -Meredith    84.. 4/20/41  . 

Three  Cockeyed  Sailors  (OF. .Tommy  Trinder-Claude  Hulbert          76. .7/4/41  .. 

Topper  Returns  (OF  Joan  Blondell-Carole  Landit   89.. 3/21/41 

Twin  Beds  (C)  George  Brent-Joan  Bennett  1/16/42 


.bill/ 18/41 
..b6/l4/4l 
bl2/20/4l 
.  a!2, 20/4 1 
.bl2/20/4l 
.blO/19/40 
. . . bl/3/42 
.liltl  18  41 
..b8/23/4l 
...b5/3/4l 
..bll/l/41 
. ..D8/2/4I 
. .b'J  27  41 
...b4/5/4l 
.bl2/27/4l 
.hill  18/41 
...b8/9/4l 
..b3/22/4l 
. .b3/l5/4l 
..b7/l2/4l 
..H3/I5/4I 
.all/29/41 


Coming 


About  Face  (C)  William  Tracy-Joe  Sawyer  

Brooklyn  Orchid  (OF  Marjorie  Woodworth-Wm.  Bendlx...  50. 

Cubana   (CM)  Marjorie  Woodworth-George  Givot  

Heliotrope   Harry   (D)  Briao  D onlevy •  Miriam  Hopkins  

Jungle  Book  (Tech.)  (FA)  Sabu-Jer.  Cowan- Rosemary  DeCamp  

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  

To  Be  Or  Not  To  Be  Carole  Lombard-Jack  Benny  


1/30/42 


.al/31/42 
.bl/31/42 
. .a2/7/42 
.al2/6/4l 
..a8/2/4l 
. .Coming 
.al/10/42 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (OF  Baby  Sandy-Kathryn  Adams   60. 

5028  Black  Cat  (My) A  Hugh  Herbert-Broderick  Crawford..  70. 

5065  Bury  Me  Not  on  the  Lone 

Prairie  (W)   J.  M.  Brown-Fuzzy  Knight  

5039  Cracked  Nuts  (C)  Una  Merkel-Stuart  Erwin   65. 

5057  Dangerous  Gam*  (D)F  Richard  Arlen-Andy  Devine   60. 

5037  Double  Data  (OF  Peg.  Moran-Ed.  Lowe-Una  Merkel..  58. 

5011  Flame  of  New  Orleans  (CD) F.Dietrich- Roland  Young-Cabot    79. 

5038  Hello  Sucker  (F) A  Hugh  Herbert-Peggy  Moran   60. 

5029  Hit  the  Road  (D)F  George-MacLane-Dead   End   Kids...  60. 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello-Evelyn  Ankers...  86. 

5033  Horror  Island  (My)F  Peggy  Moran-Dick  Foran   60. 

5000  In  the  Navy  (CM)F  Abbott  &  Costello-Dick  Powell   86. 

5043  Lady  From  Cheyenne  (CD) . .  .Loretta  Young-Rob't  Preston   87. 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60. 

5012  Man  Made  Monster  (D)A  Frank  Albertson-Lon  Chaney,  Jr   62. 

5016  Man  Who  Lost  Himself  (F)  A. Brian  Aherne-Kay  Francis   71. 

5055  Men  of  the  Timberland  (A)  F .  .Richard  Arlen-Andy  Devine   61. 

5041  Mr.  Dynamite  (D)A  Lloyd  Nolan-Irene  Hervey   67. 

5014  Model  Wife  (OA  Joan   Blondell  -  Dick  Powell   83. 

5054  Mutiny  in  the  Arctic  (A)F  Richard  Arlen-Andy  Devine   61. 

5056  Raiders  of  the  Desert  (A)  F ..  .Richard  Arlen-Andy  Devine   60. 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56. 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63. 

5044  This  Woman  Is  Mine  (PD)A.  .Franchot  Tone-Walter  Brennan   92. 

50I2A  Tight  Shoes  (OF  Brod  Crawford-Ann  Gwynne   67. 

5034  Too  Many  Blondes  (CM)A  Rudy  Vallee-Helen  Parrish   60. 

Current  1941-42 

6007  Appointment  for  Love  (D)  C lias .   Boyer- Margaret  Sullavan....  89. 

6063  Arizona  Cyclone  (W)  Johnny  Mack  Brown   57. 

BO  1 3  Badlands  of  Dakota  (W)F  Crawford-Herbert-Devine    73 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey   B4 

B035  Burma  Convoy  (A) A    Charles  Bickford-Evelyn  Ankers....  59. 

6037  Don't  Get  Personal  (C)  H.    Herbert- A.    Gwynne   60. 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  fin 

6045  Girl  Must  Live  (OA  Margaret  Lockwood    fi9. 

6046  Hellzapoppin   Olsen  and  Johnson-Martha  Raye....  84. 

6005  It  Started  With  Eve  (CD)  F .  . .  Deanna  Durbin-Charles  Laughton...  90. 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat  Pendleton  62. 

finsi  Kid  From  Kansas  (A)F  Dick  Foran-Leo  Carrillo   60. 

•001  Keen  'Em  Flvino  (OF  Abbott  S,   Cnstrllo-Carol   Bruce  80. 


7/4/41  . 
5/2/41  . 

3/21/41 
8/1/41  . 
8/22/41 
3/14/41 
4/25/41 
7/11/41 
6/27/41 
8/8/41  . 
3/28/41 
5/30/41 
4/11/41 
6/20/41 
3/28/41 
3/21/41 
6/6/41  . 
.3/7/41  . 
.4/18/41 
.4/18/41 
.6/18/41 
.7/18/41 
.6/20/41 
.8/22/41 
.6/13/41 
.5/23/41 


.10-31  41 
.11/14/41 
.9/5/41  .. 
.2/6/42 
.10/17/41 
.1/2/42  . 
. 1024 '41 
.  9 ' 19 '4 1 
. 12/26/41 
.9/26/41 
.1/9/42  . 
.9/19/41 
1 1/28/41 


. .b6/28/4l 
. .b4/26/4l 

.812/14/40 
..b7/26/4l 
...b3/8/4l 
..b3/l5/4l 
..b4/26/4l 
...b7/5/4l 
..b6'28/4l 
...b8/2/4l 
...b4/5/4l 
..b5/3l/4l 
...b4/5/4l 
..b7/l9/4l 
. .b3/22/4l 
..b3/29/4l 
..b5/3l/4l 
.  .b3/l5'4t 
..b4/l9/4l 
...b5/3/4l 
..b7/l2/4l 
. .b8/l6/4l 
.  .b6/28MI 
..b8/23/4l 
..b6/l4/4l 
. .a5/24/4l 


bin  25  4i 
. .a7/l2/4l 
. .b8'30'4l 
. . b I / 17/42 
. .bl0/4/4l 
...bl/3/42 
.bin  is '4 1 
.bin  'I  I  '41 
.bl2/20/4l 
.  .blO'4/41 
. .bl/17/42 
. .b9/20/4l 
.bl 1/22/41 


UNIVERSAL  Current  1941-42  (Cont.) 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61. .9/5/41   O9/20/4I 

U0b2  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  M.  .11/21/41  .lilii.il/4l 

6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs  60. .12/19/41  .bl2/l3/4l 

6021  Mob  Town   (G)F  beau  End  Kids-Dick  Foran   62. .10/3/41  ...bl0/4/4l 

6025  Moonlight  in  Hawaii  (CM) F . .Johnny  Downs-Jane  Frazee  60. .11/21/41  .l»IO/ll/4i 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.  Fields-Gloria  Jean  71. .10/10/41  Iil0/ll/4i 

6014  Paris  Calling   (D)  A  Elisabeth  Bergner- Randolph  Scott. . .  93.  .1/16/42  ...bl2/6/4l 

6023  North  to  the  Klondike  (A)F.  ..Brod  Crawford-Lon  Chaney,  Jr   58. .1/23/42  ...bl/24/42 

6044  Quiet  Wedding   Margaret  Lockwood   63. .11/21/41  ...bl/3/42 

Road  Agent  (D)A  Leo  Carillo-Andy  Devine-D.  Foran.  60.  .2/6/42   b 1 2/6/4 1 

6038  Sealed  Lips  (D)  F  Wm.  Gargan-June  Clyde-John  Litel.  62.  .12/5/41  ...bl2/6/4l 

6030  Sing  Another  Chorus  (MC)  F .  .Johnny  Downs-Jane  Frazee   64.. 9/19/41  ...b9/l3/4l 

6020  South  of  Tahiti  (D)F  Brian  Donlevy- Maria  Montez  75. .10/17/41   . U 1 0  2  5,41 

6033  Swing  It.  Soldier  (M)  Frances  Langford-Ken  Murray   66. .11/7/41  ...bll/l/4i 

6039  Treat  'Em  Rough  ( D)  F  Peggy  Moran-Eddie  Albert   61. .1/30/42  ...bl/17/42 

iit)04  Unfinished  Business  (CD)  A. .. Irene  Dunne- Robt.  Montgomery   94.  .9/12/41    ..  .1)8/30/41 

6015  Wolf   Man   (H)A  C.  Rains-D.  Foran-L.  Chaney.  Jr...  70  .12/12/41  bl2/l3/4l 


57. .4/17/42 


Coming  1941-42 

Almost  Married  (C)  Jane  Frazee- Robert  Paige  

(Former  title  "Temporary  Bride") 

Butch  Minds  the  Baby  Brod  Crawford- Virginia  Bruce... 

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

Eagle  Squadron   Diana  Barrymore- Robert  Stack.. 

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nail  O'Day. 

(Former  title  "Vigilantes") 

6027  'Frisco  Lil   (D)  Irene  Hervey-Kent  Taylor  3/13/42 

Ghost  of   Frankenstein  Sir  C.  Hardwicke-L.  Chaney,  Jr  3/6/42  . 

Juke  Box  Jenny  (C)  Harriet  Hilliard-Ken  Murray   61.. 5/1/42  . 

(Former  title  "Fifty  Million  Nickels") 

6042  Mad  Doctor  of  Market  St. (D). Una  Merkel. Claire  Dodd   60.  .2/27/42 

Mississippi   Gambler   (D)  Kent  1  avlor- Frances  Langford  

Mystery  of  Marie  Roget  Patric  Knowles-Maria  Montez  

6002  Ride  'Em  Cowboy  (C)  Abbott  &  Costello-Dick  Foran  2/20/42 

Saboteur  (Spy)   Robert  Cummings-Priscilla  Lane  3/20/42 

Sheltered  Lady   Irene   Dunne-Patric  Knowles  

Spoilers   Marlene  Dietrich-Randolph  Scott  

6064  Stage  Coach  Buckaroo  (W)  J.  Mack  Brown-Fuzzy  Knight   59.. 2/13/42 

(Former  title  "Ghost  Town  Buckaroo") 

Strange  Case  of  Dr.  Rx  Lionel  Atwill-Patric  Knowles  

(Former  title  "Dr.  Rx") 

There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  

Unseen    Enemy  Leo  Carillo-Andy  Devine  

What's  Cookin'  Soldier  Andrews  Sisters-Gloria  Jean  2/20/42 

You're  Telling  Me  Hugh  Herbert- Robert  Paige  3/27/42 


al2/l3/4l 


..al/10/42 

'.  ,'a9/i3/4i 

.al 1/29/41 
.  al/10/42 
.alO/25/41 

..bl/10/42 

. .al2/H/4l 
..al/10/42 

. .  .a8  2  4) 
.  .al/24/42 


. .a9/l3/4l 
aid  25/41 


a  10/4/41 
.al/10/42 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours  (SO  F ..  .Merle  Oberon-Dennis   Morgan  88.  .5/10/41  . 

557  Bad  Men  of  Missouri  ( D)  A  ...  Dennis  Morgan-Wayne  Morris   74.. 7/26/41  . 

507  Bride  Came  C.O.D.  (OA  Bette  Davis-James  Cagney   91.. 7/12/41  . 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor   50.. 7/19/41  , 

533  Dive  Bomber  (Tech.)  (D)F...Errol  Flynn-Fred  MacMurray  132.. 8/30/41  . 

509  Footsteps  in  the  Dark(MyC)  A  .Errol  Flynn-Brenda  Marshall  96.. 3/8/41  .. 

504  Great  Lie  (D)  F  Bette  Davit-Geo.  Brent  107.. 4/12/41  . 

524  Here  Comes  Happiness  (D)  F .  .Mildred  Coles-Richard  Ainley  57.  .3/15/41  . 

565  Highway  West  (G)A  Brenda  Marshall-Olympe  Bradna         63.. 8/23/41  . 

517  Kisses  for  Breakfast  (F) A  Dennis  Morgan-Jane  Wyatt  82.. 7/5/41  .. 

568  Knockout  (D)   Arthur  Kennedy-Olymne  Bradna         73.. 3/29/41  . 

505  Manpower  ( D ) A   Marlene  Dietrich-George  Raft  105.. 8/9/41  .. 

500  Meet  John  Doe  (D)F  Gary  Cooper- Barbara  Stanwyck  123. .4/28/41  . 

508  Million  Dollar  Baby  (CD) F . .  .Priscilla  Lane-Ronald  Reagan  102.  .5/31/41  . 

523  Nurse's  Secret  (My)  F  Lee  Patrick-Regis  Toomey   65.. 5/24/41  . 

555  Out  of  the  Fog  ( D ) A  Ida  Lupino-John  Garfield  85.. 6/14/41  . 

524  Passage  From  Hongkong  (My)  F  .  Keith  Douglas-Lucile  Fairbanks  61.  .6/21/41  . 

501  Sea  Wolf  (D)  A  Robinson-Garfield-Lupino   100.  .3/22/41  . 

573  Shadows  on  the  Stairs  (My)  F  .Maris  Wrixon-Wm.   Lundigan   63.  .3/1/41  .. 

564  Shining  Victory  (D) A  G.  Fitzgerald-Jas.  Stephenson  83.. 6/7/41  .. 

522  Shot  in  the  Dark  (My) F  Ricardo  Cortez-Wm.  Lundigan  57. .4/5/41  .. 

563  Singapore  Woman  (D)A  Brenda  Marshall-David  Bruce  64.. 5/17/41  . 

567  Strange  Alibi  (G)F  Arthur  Kennedy-Joan  Perry  63.. 4/19/41  . 

516  Thieves  Fall  Out  (OA  Eddie  Albert-Joan  Leslie  72.. 5/3/41  .. 

574  Three  Sons  O'Guns  (CD) A  Wayne  Morris-Arthur  Kennedy  65.. 8/2/41  .. 

558  Underground  (D)   Jeffrey  Lynn-Karen  Verne   95.  .6/28/41  . 

560  Wagons  Roll  at  Night  (D)  Humphrey  Bogart-Sylvia  Sidney         84.. 4/26/41  . 

Current  1941-42 

All  Through  the  Night  ( D) F .  .Humphrey  Bogart-Judith  Anderson. .  107. .  1/10/42  . 

Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88..  11/15/41 

Body  Disappears  (OF  Jeffrey  Lynn-Jane  Wyman  71..  12/6/41  . 

International  Squadron  (D)F.. James  Stephenson- Ronald  Reagan...  87..  10/11/41 

Law  of  the  Tropica  (D)F  Constanee  Bennett- Jeffrey  Lynn  76..  10/4/41  . 

Maltese  Falcon  (My)  A  Mary  Astor- Humphrey  Bogart  100. .  10/18/41 

Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Wooll»y  1 12..  1/24/42  . 

Navy  Blues  (OF  A.  Sheridan-J.  Oakle-M.  Raye  108.. 9/13/41  . 

Nine  Lives  Ara  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason   63.. 9/27/41  . 

One  Foot  in  Heaven  (B)F  Frederic  March-Martha  Scott  108.  1 1  , 1/41  . 

Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134.. 9/27/41 

Smiling  Ghost  (HOA  Wayne  Morrls-Brenda  Marshall  71. .9/6/41  .. 

Sons  of  the  Sea  Michael  Redgrave-Valerie  Hobson...  91. .2/7/42  . 

Steel  Against  the  Sky  ( D)  F ...  Richard  Whorf-Lloyd  Nolan  68.  .12/13/41 

Target  For  Tonight  (DocD) F .  .Royal  Air  Force   48.  .11/8/41  . 

They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivla  dg  Havilland  140.. I /| '42  .. 

Wild  Bill  Hickok  Rides  (A) .  .Constance  Bennett-Bruce  Cabot  83..  1/31/42 

You're  in  the  Army  Now  (OF. Jimmy  Durante-Phil  Silvers   79  . 12/25/41 


. ,b5/ 10/41 
. .b7/l9/4l 
.  .06/28/41 
. .b7/l9/4l 
. .b8/l6/4l 
...b3/l/4l 
. ..b4/5/4l 
. . .b3/8/4l 
. .b7/26/4l 
. ..b7/5/4l 
. .b3/29/4l 
..b7/ 12/41 
..b3/l5/4l 
. .b5/24/4l 
,.b5/IO/4l 
. .b6/l4/4l 
...b6/7/4l 
. .b3/29/4l 
. .b5/l7/4l 
. .b5/24/4l 
. ,b3/29/4l 
. .b5/IO/4l 
. .b4/l2/4l 
. .b4/l9/4l 
..b7/l9/4l 
..b6/l4/4l 
. .b4/26/4l 


116 
1 10 
III 
106 
105 
107 
117 
103 
104 

108 
101 
102 
119 
112 
109 
114 

1 18 
113 


. .bl2/6/4l 
..bll/l/41 
. . b 12/6/4 1 
.  .1(8/16/41 
...D9/6/4I 
.  bl0/4/4l 
.b 12/27/41 
. .&8/I6/4I 

...D9/6/4I 
. .blO/4/41 
..D7/I2/4I 
. .b8/l6/4l 
.b 12/27/4 1 
. .bl2/6/4l 
.blO/18/41 

.hll/22  Ml 
b 12/27/4 1 
..bl2/6/4l 


Coming  1941-42 


Always  in  My  Heart  (D)  Kay  Francis-Walter  Huston  

Arsenic  and  Old  Lace  Cary   Grant-Priscilla  Lane  

122  Captain  of  the  Clouds  (D)F...J.  Cagney- Dennis  Morgan  (Tech.) ..  1 13. 
121  Dangerously  They  Live  (Spy)  .John  Garfield- Raymond  Massey   78. 

Desperate  Journey   Errol  Flynn-Ronald  Reagan  

Escape  from  Crime  H.  Bogart-lrene  Manning  

Gay  Sisters   Barbara  Stanwyck-George  Brent  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  

Juke  Girl   (D)  Ann  Sheridan-Ronald  Reagan  

Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127. 

Larceny.  Inc.  (G)  Edward  G.  Robinson-Jane  Wyman  

Male  Animal  Olivia  de  Havilland-Henry  Fonda  

Prime  Minister  (B)F  John  Gielgud-Diana  Wynyard  94 

Shadow  of  Their  Wings  Ann  Sheridan-Ronald  Reagan  

Yankee  Doodle  Dandy  James  Cagney-Joan  Leslie  


.2/21/42 
2/14/42 


.a  1 1/29/41 
...al/3/42 
.  bl/24/42 
.b 12/27/4 1 


.all/29/41 
..all/8/41 
.bl2/27/4l 
.  .al/24/42 
. .al0/4/4l 
..b9/l3/4l 


.  In  Prod 


MISCELLANEOUS 

Eternal  Gift  (Rel.)  Catholic  Mass   IOO..Lamont    ...Not  Rev 

40.000  Horsemen  ( War)  A  Grant  Taylor-Betty  Bryant   85.. Goodwill  ...b8/2/4l 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye   75..Hoffberg   . b 1 1  / 1 5/4 1 

King  of  the  White 

Elephants  (PD)F   Siamese  cast    66..Pridl   b4/5/4l 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sara  Seegar  68.  .Alliance  ..b8/30/4l 

No  Greater  Sin  (D)A  Leon  Ames-Luana  Walters   85. .  University  .b6/2'/4l 

Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action:  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu 
menlary;  (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society: 
(T)  Travel.  Initial  after  this  key:  F— Family ;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope: — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  40 


SHOWMEN'S    TRADE  REVIEW 


February  7 ,  1942 


COLUMBIA  1940-41 


COLUMBIA  1940-41  (Cont. 


COLUMBIA  1941-42  (Cont.) 


Comment  Running 
Time 

ALL  STAR  COMEDIES  (18) 

2432  Black  Eyes  and  Blues  Fair    16(4. 

2425  Blondes  and  Blunders. ..  .Silly    16  . 

2424  Bundle  of   Bliss   17  . 

2423  Cold  Turkey    18  . 

2430  French   Fried   Patootie   18  . 

2428  Fresh  As  a  Freshman ....  Fair    16 

2431  Glove   Affair    l6'/2. 

2426  His  Ex  Marks  the  Spot.. Funny    18 

2438  Host  to  a  Ghost  Fair    17  . 

2437  Love  at  First  Fright   18  . 

2421  Pleased  to  Mitt  You   18  . 

2434  Ready,  Willing  But 

Unable    !6'/2. 

2433  Ring  and  the  Belle  Fair    17  . 

242!)  So  You  Won't  Squawk   16  . 

2422  Snook  Sneaks   Fairly   Amusing  18 

2427  Watchman  Takes  a  Wife. Fairly    Amusing  16 

2435  Yankee  Doodle  Andy   16  . 

2430  Yumnin'  Yiminy    16 


CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10 

2975  Feathers   Very  Good    9 

2979  Fighter  Pilot   Timely    II 

2972  Floating   Elephants   Timely  and  Good  8 

2971  Hobby  Lobby   Excellent    12 

2976  Movie  Magic   Fascinating    ...  9 

2973  Nice  Work,  If  You  Can 

Do  It   Fair    10 

2977  This  Is  England  Timely    10 

2974  Unusual  Crafts   Interesting    9 

COLOR  RHAPSODIES  (10)  (Tech.) 

25(17  Carpenters    7 

2510  Cuckoo  I.  Q  Fair    7 

2505  Helping  Paw   Amusing    7 

25(1!)  Land  of   Fun   7 

2503  Mad  Hatter    7 

2502  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    7'/2 

2509  Tom  Thumb's  Brother  Cute    7 

2!i(lii  W:iy  of  All  Pests   7 

2504  Wise  Owl   Fairly  Good  ...  7 


COLUMBIA  TOURS  (10) 

2556  Beautiful   British   Columbia   10 

2560  Beautiful  Ontario    10 

2557  Finiii  Singapore  to 

Hongkong   Timely    10 

2551  Historic  Viryinia    II 

2554  Islands  of  the  West 

Indies   Satisfactory    ...  10 

2553  Old  and  New  Arizona   10 

2559  San  Francisco — 

Metropolis  of  the  West. Average    10 

2552  Savoy  in  the  Alps  Poor  Timing  ..  II 

2555  Sojourn  in  Havana  Interesting    9 

2558  Western  Wonderland   Excellent    10 


COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2ti54  (iay  Tunes   10 

2651  Jolly  Tunes    9 

2653  Melodies  That  Linger   10 

2657  Peppy  Songs    10 

26511  "Perfidia"  Baker    10 

2652  Popular  Love  Songs  Depends    9 

2656  Songs  With  Harmony   10 


FABLES  CARTOONS  (8) 


2757  Dumb  Like  a  Fox  Cute    6 

2751  Farmer  Tom  Thumb  Good    6 

2756  Kitty  Gets  the  Bird  Good    7 

2755  II  Happened  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor    6 

2753  Paunch  and  Judy  Average    6 

2758  Playing  the  Pied  Piper.. Poor    6 

2754  Streamlined  Donkey   Cute    6 


Reviewed 
Issue  Of 


.  4/19/41 
.11/30/40 
.  Not  Rev. 
10/12/40 
.Not  Rev. 
.  4/  5/41 
.  Not  Rev. 
.  I/II/4I 
.  8/  9/41 
.Not  Rev. 
.Not  Rev. 

.Not  Rev. 
.  5/24/41 
.Not  Rev. 
.10/12/40 
.  1/25/41 
.Not  Rev. 
.Not  Rev. 


5/24/41 
3/  1/41 
6/28/41 
10/12/40 
9/21/40 
3/29/41 

11/23/40 
4/  5/41 
1/25/41 


.Not  Rev. 
.  8/  9/41 
.  2/  1/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.10/12/40 
.  6/28/41 
.  Not  Rev. 
.11/30/40 


.Not  Rev. 
.Not  Rev. 

.  3/15/41 
.Not  Rev. 

.11/23/40 
.  Not  Rev. 

.  4/19/41 
.11/23/40 
.11/30/40 
.  3/29/41 


3/15/41 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
11/23/40 
Not  Rev. 


.  8/  9/41 
.  6/28/41 
.  6/28/41 
.Not  Rev. 
.11/23/40 
.  1/25/41 
.  8/30/41 
.  3/22/41 


HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade   9'/2.  .Not  Rev. 

2605  So  You  Think  You  Know 

Music   Good    10    ..  4/19/41 

2601  Take  It  Or  Leave  It  (I). .Funny    1 1'/2 . .  1 1/30/40 

2602  Take  It  or  Leave  It  (2)  .Entertaining    ..It    ..21  1/41 

2603  Take  It  Or  Leave  It  (3)   II    ..Not  Rev. 

2606  Taka  It  Or  Leave  It  (4).. Very  Good    II    ..  5/31/41 


NEW   YORK   PARADE  (C) 


2952  Abroad  at  Home  Interesting 

2951  Magic  City  Well  Done 


PHANTASIES  CARTOONS  (8) 


27117  Crystal   Gazer    6 

271)2  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 


SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken  Murray)    10 

2852  No.  2  (Den  Wilson)   Very  Geod    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken   Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken  Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)  Fair    10 


4/26/41 
1/25/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  9/13/41 
.10/12/40 
.Not  Rev. 
.Not  Rev. 


.11/30/40 
.11/23/40 
.Not  Rev. 
.Not  Rev. 
.  2/  1/41 
.  3/22/41 
.Not  Rev. 
.Not  Rev. 
..  8/30/41 


Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical    16 

2404  Boolis  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

2406  Dutiful   But   Dumb   l6'/2 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Heil  Again. .  .Satiric  Slapstick  18 

2402  No  Census.   No  Feeling   18 

2405  So  Lono  Mr.  Chumps  Slapstick   20 

WASHINGTON  PARADE  (6) 


Reviewed 
Issue  Of 


.  5/24/41 
.Not  Rev. 
.  1 1/30/40 
.Not  Rev. 
.  8/31/40 
.  6/28/41 
.Not  Rev. 
.  3/22/41 


2901 

The  Mipt   

10 

. .  Not  Re». 

2904 

Fair   

10 

. .  4/26/41 

2902 

U.  S.  Military  Academy 

10 

..Not  Rev. 

2903 

U.  S~  Naval  Academy... 

10 

. .  2/  1/41 

WORLD  OF 

SPORTS  (12) 

2803 

Ali  the  Giant  Killer 

Very  Good   

9 

. .  1/25/41 

2808 

Very  Good  .... 

9 

. .  6/28/41 

2807 

Diving  Thrills   

Very  Good  .... 

9 

. .  5/31/41 

2802 

Hunting  Wild  Deer  

Fair   

9 

..11/30/40 

2804 

Very  Good   

10 

..  3/  8/41 

2806 

Very  Good   

II 

..  4/26/41 

2801 

Billiard  Fans. 

10 

. .10/12/40 

2805  Splits.  Spares  and  Strikes 

For  Bowlers... 

10 

. .  3/  8/41 

1941-42 


ALL-STAR  COMEDIES  (18) 


3424  Blitzkiss   

3423  General  Nuisance   

3422  Half  Shot  at  Sunrise  Slapstick 

3425  Lovable  Trouble   

3421  Love  in  Gloom  Good   

3429  Sappy  Birthday   

3426  She's  Oil  Mine  Slapstick 

3427  Sweet  Spirits  of  Nighter.Poor   

3428  Three  Blonde  Mice  Silly  ... 


CINESCOPES  (8) 

3971  Exploring  Space  Interesting    9 

3972  From  Nuts  to  Soup  Poor    9 

3975  Strange  Facts   Interesting    ....  9 

3974  Women   in   Photography.  For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR  RHAPSODIES  (16)  Tech. 

3502  Fox  and  the  Grapes  Very  Good    7 

3504  Hollywood  Detour  Excellent    7 

3503  Red  Riding  Hood  Rides 

Again   Clever    7 

3505  Wacky    Wigwams   7 

3501  Who's  Zoo  in  Hollywood   7 


COMMUNITY   SING  (10) 

3653  College  Songs   

3652  Current  Hits   As  Usual  

3656  Good    Fellowship  Songs  

3655  Hits  of  the  Day  

3651  Patriotic    Songs  Patriotic  .... 

3654  Popular  Songs   


.  Not  Rev. 
.Not  Rev. 
.10/  4/41 
.Not  Rev. 
.  8/  9/41 
.Not  Rev. 
.12/13/41 
.  1/24/42 
.  2/  7/42 


.  8/30/41 
.10/  4/41 
.12/13/41 
. I  1/22/41 
.11/  1/41 


.12/  6/41 
. .Coming 

.  1/17/42 
.Not  Rev. 
.Not  Rev. 


FABLES  CARTOONS  (8) 


3751  Great  Cheese 


3753  Unaer  the  Shedding 
Chestnut    Tree.  . . . 


GLOVE  SLINGERS  (4) 


3410  Kink  of  the  Campus. 


INTERNATIONAL  FORUM  (6) 


3451  Dorothy  Thompson   Timely   

3452  Will  England  Be 

Invaded?   Very  Good 


IO'/2. 

.Not  Rev. 

9  . 

.10/  4/41 

10  . 

.Not  Rev. 

9  . 

.Not  Rev. 

9  . 

.  8/30/41 

10  . 

.Not  Rev. 

7  . 

.  Not  Rev. 

7  . 

.  2/7/42 

7  . 

.Not  Rev. 

l7'/2. 
18  . 

.Not  Rev. 

.  Not  Rev. 

16  . 

.  1 1/22/41 

18  . 

.  3/  1/41 

16  . 

.  8/  9/41 

18  . 

. 10/18/41 

PANORAMICS  (12) 

3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3903  New  York's  Finest  Very  Good 

3904  Spare  Time  in  the  Army  


10 
10 
10 
10 


.  9/13/41 
.11/  1/41 
.  1/17/42 
.Not  Rev. 


PHANTASIES  CARTOONS  (8) 


3701  Crystal  Gazer   Poor    7  ..11/15/41 

3702  Dog  Meets  Dog   7    ..Not  Rev. 


QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.  I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Very  Good 

3604  Kitchen  Quiz  No.  3  

3601  So  You  Think  You  Know 

Music   Good   


IO'/2..  9/13/41 
10  ..12/13/41 
10    .  .Not  Rev. 

10    ..  8/30/41 


SCREEN  SNAPSHOTS  (10) 


3851 

No.  1  (Ken  Murray)  .. 

..Good 

10 

..10/  4/41 

3852 

No.  2  ( Ken  Murray) 

10 

.  .Not  Rev. 

3853 

No.  3  (John    Hubbard) . 

.Very 

Good  .. 

..  10 

. . 1 1/22/41 

3854 

No.  4  (Billy  Gilbert).. 

.  .Good 

to 

..12/13/41 

3855 

. .  10 

.Not  Rev. 

3856 

No.  6  (Alan  Mowbray) . 

.Very 

Good 

10 

. .  2/  7/42 

STOOGE  COMEDIES  (8) 

3401  An  Ache  in  Every  Stake. .Slapstick    18 

3405  Cactus  Makes  Perfect   17 

3402  In  the  Sweet  Pie  and  Pie.  Silly    18 

3404  Loco  Boy  Makes  Good. .  Slapstick    17 

3403  Some  More  of  Samoa  Silly    18 


.  9/13/41 
.Not  Rev. 
.11/  1/41 

.  2/  7/42 
.  1/17/42 


Comment  Running 
Time 

THIS  CHANGING  WORLD  (6) 

3981  Broken  Treaties    ..Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 


TOURS  (8) 

3553  Alaska  Tour   Fair  . 

3552  Buenos  Aires  Today  Good  . 

3554  Great  American  Divide  

3551  Journey  in  Tunisia  Dated 


10 
10 

to 

10 


WORLD  OF  SPORT  (12) 

3806  College  Champions    10 

3803  Jungle  Fishing   Excellent    10 

3804  Polo    Champiops   Excellent    10 

3805  Rack  'Em  Up  Good    10 

3802  Show  Dogs   Excellent    10 

3801  Tee  Up  (Patty  Berg)  For  Golfers  ...  10 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer.  Excellent    8 

W-249  Alley  Cat   Excellent    8 

W-253  Flying  Bear   Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Weed  Fair    8 

W-251  Little  Caesario   Very  Good    8 

W-245  Little  Mole   Very  Good   9 

W-241  Lonesome  Stranger   Excellent    9 

W-250  Midnight  Snack   Cute    9 

W-242  Mrs.  Ladybug   Excellent    8 

W-252  Officer  Pooch   Amusing   8 

W-244  Prospecting  Bear   Funny    9 

W-247  Rookie  Bear   Funny    » 

CRIME  DOESN'T  PAY  (6) 

P-205  Coffins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    28 

P-204  Forbidden  Passage   Tops    21 

P-203  Respect  the  Law  Very  Good    20 

P-206  Sucker  List   Excellent    20 

P-202  You  the  Peonle  Excellent    21 


MINIATURES  (10) 

235  Battle,  The   Interesting    II 

238  Ghost  Treasure   Interesting   ....  10 

232  Great  Meddler   Very  Good   II 

233  Happiest  Man  on  Earth. . Unusual    II 

237  Man  Who  Changed  the 

World   Excellent    II 

236  Memories  of  Europe  Excellent    8 

234  More  About  Nostradamus. Timely    II 

231  Rodeo  Dough   Very  Good    10 

239  Triumph  Without  Drums. Excellent    10 

240  Viva  Mexico   Interesting    10 


OUR  GANG  (9) 

C-296  Baby  Blues   Very  Good   9 

C-295  Fightin'  Fools  Good  Fun    9 

C-293  Goin'  Fishin'   Standard    10 

C-291  Good  Bad  Boys  Good    II 

C-294  Kiddie  Cure   ....Good  Gang    II 

C-298  1-2-3  Go   Amusing    10 

C-299  Robot  Wrecks   Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING  PARADE  (9) 

K-281  American  Spoken  Here.  .Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. .  .Instructive    II 

K-287  Your  Last  Act  Excellent    II 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-2II 

T-212 

T-219 

T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory    ...  10 

Cuban  Rhythm   Excellent    9 

Flicker  Memories   Funny    10 

Football  Thrills  of  1940.. For  Grid  Fans.  10 

Lions  on  the  Loose  Good    9 

Memory  Tricks   Amusing    9 

Penny  to  the  Rescue  Excellent    10 

9 
9 
10 
10 
10 


Quicker'n  a  Wink  Excellent 

Quiz  Biz   Entertaining  .. 

Sea  for  Yourself  Holds  Interest. 

Water  Bugs   Very  Good  ... 

Wedding  Bills   Very  Good  ... 


Reviewed 
Issue  Of 


.  9/13/41 
.  12/13/41 


.11/22/41 
..10/  4/41 
.  .Not  Rev. 
. .  8/30/41 


,  .Not  Rev. 
..11/15/41 
..12/  6/41 
..  1/17/42 
. .  9/20/41 
. .  8/30/41 


.  4/  5/41 
.  8/  2/41 
. 1 1/22/41 
.Not  Rev. 
.  6/28/41 
.  9/29/41 
.  5/17/41 
.12/  7/40 
.  8/16/41 
.  1/  4/41 
.  9/27/41 
.  4/  5/41 
.  6/14/41 


.  6/14/41 
.10/19/40 
.  3/  1/41 
.  2/  1/41 
.10/25/41 
.  1/  4/41 


6/28/41 
8/16/41 
1/  4/41 
2/  1/41 

8/  2/41 
6/28/41 
2/22/41 
12/  7/40 
11/  1/41 
1 1/22/41 


. .  4/  5/41 
..  2/  1/41 
..11/  9/40 
. .  9/  7/40 
..12/  7/40 
..  5717/41 
..  8/  2/41 
..11/  9/40 
..  4/  5/41 


..12/  7/40 
..  9/27/41 

. .  4/  5/41 
. .  9/27/41 
..  5/10/41 
. .  6/28/41 
..  2/22/41 
. .  6/14/41 
..  8/  2/41 


..  5/17/41 
..  6/28/41 
..11/  1/41 
..  9/27/41 
..  6/14/41 
..  4/  5/41 
..  2/  1/41 
..11/  9/40 
..  2/22/41 
..  1/  4/41 
..  8/16/41 
. . 12/  7/40 


F1TZPATRICK  TRAVELTALKS  (12)  (Tecli.) 

Alluring  Alaska   Usual    9  ..4/  5/41 

Beautiful  Ball   As  Usual    9  ..12/7/40 

Capital  City   Fair    9  ..9/  7/40 

Cavalcade  of 

San  Francisco   Too  Late    9  ..  9/28/40 

Glimpses  of  Kentucky. .  .Good    8  ..  5/10/41 

Glimpses  of  Washington 

State   Usual    9  ..  0/16/41 

Haiti.  Land  of  Dark 

Majesty   Good    9  ..  6/28/41 

Mediterranean  Ports  of 

Call   Out-dated    9  ..2/  1/41 

Old  New  Mexico  Fair    9  ..11/  9/40 

Old  New  Orleans  As  Usual    9  ..II  4/41 

Red  Men  on  Parade  Fair    9  ..3/  1/41 

Yosemite  the  Magnificent. Colorful    8  ..6/14/41 


Febntarv  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  41 


MGM  1941-42 

Comment 
CARTOONS   (16)  (Tech.) 


PARAMOUNT  1940-41  (Cont. 


RKO-RADIO  1940-41  (Cont. 


Running 
Timi 


W-342  Field  Mouse  

W-343  Fraidy  Cat  

W-344  Hungry  Wolf  

W-341  Night  Befors  Xmas. 


MINIATURES  (10) 

M-331  Changed    Identity   Excellent    10 

M -332  The  Greenie  Fine    II 

OUR  GANG  (10) 

C-392  Come  Back  Miss  Pipps.  .Amusing    10 

C-395  Going  to  Press   II 

C-391  Helping  Hands   Very  Good    10 

C-394  Melodies  Old  and  New   II 

C-393  Wedding  Worries   Funny    II 


PASSING   PARADE  (10) 


K-383  Flag  of  Mercy   10 

K-381  Strange  Testament   Unusual    II 

K-382  We  Do  It  Because  Interesting    10 

PETE  SMITH  SPECIALTIES  (14) 

S-361  Army   Champions  Excellent    10 

S-364  Aqua   Antics  Excellent    8 

S-362  Fancy  Answers  Excellent    9 

S-363  How  to  Hold  Your 

Husband — Back   Excellent    10 

S-363  What  About  Daddy?   10 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely   21 


TRAVELTALKS  (12)  (T«ch.) 


10 


T-318  Colorful  North  Carolina  

T-313  Georgetown,   Pride  of 

Penang   Very  Good   ....  10 

T-3II  Glimpses  of  Florida  Interesting    ....  10 

T-315  Historic  Maryland  Good    9 

T-312  Inside  Passage   Good    10 

T-317  Minnesota.   Land  of   Plenty   10 

T-314  Scenic  Grandeur   Good    9 

T-3 16  West  Point  on  the  Hudson.  Good    9 


TWO   REEL  SPECIALS  (6) 


20 


A-303  Don't  Talk  

A-302  Main  Street  on  the 

March!   Good    20 

A-301  Tell  Tale  Heart  A   Masterpiece..  20 


PARAMOUNT  1940-41 

ANIMATED    ANTICS  (10) 

HO-4  Bring  Himself  Back 

Alive   Good    7 

HO- 1 1  Copy  Cat   Fair    7 

HO-I  Dandy   Lion   Poor    7 

HO-3  Mommy  Loves  Poppy  Average    7 

HO -2  Sneak,  Snoop  and  Snitch. Fair    7 

Hfl-7  Sneaking  of  Animal!  Excellent    9 

HO-8  Triple  Trouble   Ju«t  Fair    7 

HO-6  Twinkletoes  Gets  the  Bird   7 

H 0 - 1 3  Twinkletoes  in  Hot  Stuff   7 

HO-IO  Twinkletoes.  Where  He 

Goes  Nobody   Knows. ..  Routine    7 

WiW  Oyiten   Unusual    7 

Wizard  ol  Arts 


HO-5 

HO-12 

HO-9  Zero,  the  Hound. 


So-So    7 


HEADLINERS  (8) 

AO-5  Bob  Chester  &.  Oreh  Average   

AO-4  Gene  Krupa  &.  Oreh  For  Jitterbugs. 

AO-7  Hands  of  Destiny  Interesting  ... 

A0-2  Listen  to  Larry  Satisfactory  .. 

AO-3  Johnnie  Messner  &  Oreh. .Fair   

AO-!  Momenta  of  Charm  of 

1941   (Tech.)   Pretty   

AO-6  Those  We  Love   Different   


MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy  Gipsy   Very  Good    9 

UO-4  Gay  Knightiei   Cute    9 

UO-3  Hoola  Boola   Novel    9 

UO-I  Western  Daze   Novel    9 

PARAGRAPH  ICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VO-5  Guardians  of  the  Wilds...  Fine    10 

VO-I  Nature's  Nursery   Excellent    10 

VII  1  Red.  While  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  li  Believing  Fair    II 

POPEYE  (12) 

EO-II  Child  Psykolojiky   Good    7 

E0-4  Eugene,  the  Jeep  Funny    7 

E0-8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pop,  My  Pop  Amusing    7 

EO- 1 II  Olive's  Boithday  Preslnk  .Snappy    7 

Eu  7  Olive's  Sweepstake   I  icket   7 

E0-I2  Pest  Pilot   Fair    7 

En  9  I'niieye  Meets 

Rid  Van  Winkle  Fair    7 

EU  I  Pmieye  Meets  William 

Tell   Funny    7 

EO-5  Problem  Pappy  Fair    7 

EO  (i  Quiet  Pleeze   Very  Good    7 

■0-3  With  Poopdeek  Pappy  Entertaining  7 


Reviewed 
Issue  Of 


Running 
Time 


Reviewea 
Issue  Of 


POPULAR  SCIENCE  (6) 


9 

.  .  2/  7/42 

JO 

1 

No. 

1  

 Good   

10 

..10/  5/40 

7 

.  2/  7/42 

JO 

2 

No. 

2  

 Interesting  .... 

10 

..11/23/40 

9 

.  Not  Rev. 

JO 

3 

No. 

3  

10 

..12/21/40 

9 

.  .  12/20/41 

JO 

4 

No. 

4  

10 

. .  3/22/41 

JO 

5 

No. 

5  

10 

. .  4/  5/41 

10 

6 

No. 

6  

 Up  to  Standard  . 

1 1 

. .  6/28/41 

COLOR  CLASSIC 

CO-I  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MO-4  Delhi   Good    II 

MO-5  Indian  Durbar   Gorgeous    10 

M0-6  The  Jungle   Excellent    10 

MO-i  River  Thames — Yesterday. Beautiful    10 

M0-2  Sacred  Ganges   Dull    10 

M0-3  Village  in  India  Fair    10 

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well   Silly    7 

GO-2  Constable   Satisfactory    ...  7 

GO-6  Fire  Cheese   Average    7 

60-7  Gabby  Goes  Fishing  Fair    7 

GO-8  It's  a  Hap-Hap-Happy 

Day   Poor    7 

GO-I  King  for  a  Day  Fair    7 

GO-5  Swing  Cleaning   Fair    7 

GO-4  Two  for  the  Zoo  Good    7 


II  22 '41 
.  2  7/42 


1 1  '2Q/4I 
.Not  Rev. 
.10/25/41 
.  Not  Rev. 
. 12/20/41 


.Not  Rev. 

.  12  2U/4i 
.  2    7, 42 


.11/  1/41 
.  2/  7/42 
.11  29  4  1 

. 12  20  41 
Not  Rev. 


Not  Rev. 

. 1 1/29/41 
.  9  27  41 
.  2/  7/42 
. 10/25/41 
.Not  Rev. 
.  12  20  4  I 
.  2    7,  42 


2  7  42 
.  11/15/41 


.12/21/40 
.  7/19/41 
.10/  5/40 
.11/23/40 
.11/23740 
.  3/15/41 
.  5/10/41 
.Not  Rev. 
.Not  Rev. 

.  6/28/41 
.  2/15/41 
.Not  Rev. 
.  5/31/41 


Not  Rev 


.  4/  5/41 
.  5/10/41 
.  8/23/41 
.11/23/40 
.  1/25/41 
.  2/22/41 


.  1/18/41 
.11/23/40 
.  6/28/41 
.  7/19/41 

.  8/23/41 
.10/26/40 
.  4/19/41 
.  2/15/41 


.  4/  5/41 
.  2/22/41 
.  7/ 13/41 
.11/  2/40 
.12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  1/18/41 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 


.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/40 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
.12/  7/40 


ROBERT  BENCHLEY  (4) 

8(1  3  Crime  Control   Excellent    II 

811  4  Forgotten  Man   Typical    10 

80  I  Tiouble  With  Husbands. .  .Great  Fun    II 

80  2  Wailing  for  Baby  A  Howl    10 

SPECIAL  CARTOON   (I)  (Teeh.) 

FFO-I  Raggedy  Ann   Very  Good    19 

SPORTLIGHTS  (13) 

ltd  6  Acrobatic  Aeee   Excellent    10 

RU  8  Canine  Sketehet   Fine    10 

RO-I  Diving   Demons   Beautiful    10 

110-5  Feminine  Fitness  Very  Good    10 

1(0-7  Fishing  Fever   Appealing    10 

RO-4  Marine  Round-up   Excellent    10 

R0-3  Motorcycle  Stunting   Thrills  Aplenty.  10 

RO-IO  On  the  Spot  Funny    10 

RO-II  Lasso  Wizards   Good  Action  Stuff  10 

R0-I2  Snow  Dogs   Excellent    10 

110-2  Sporting  Everglades   Very  Good    10 

110-9  Sun   Fun   Exhilarating  ...  10 

R0-I3  What's  Lacrosse   Very  Good    10 


UNUSUAL  OCCUPATIONS  (6) 


LO-I  No.  I  Good   

LO-2  No.  2  Interesting 

Li-3  No.  3  Good  

LO-4  No.  4  Good   

LO-5  No.  5  A  Wow  ... 

LO-6  No.  6  Very  Good 


.  4/19/41 
.  5/31/41 
.11/16/40 
.  2/22/41 


..12/21/40 


.  1/25/41 
.  3/22/41 
.10/  5/40 
.12/21/40 
.  3/22/41 
.12/  7/40 
.11/23/40 
.  5/10/41 
.  6/28/41 
.  7/19/41 
. 10/26/40 
.  4/  5/41 
.  8/23/41 


.10/  5/40 
. 12/  7/40 
.  2/15/41 
.  3/29/41 
.  5/31/41 
.  8/23/41 


1941-42 


FASCINATING  JOURNEYS  (Tech.)  (2) 
Ml-I  Road  in   India  Interesting    10  ..11/22/41 


HEADLINERS 

Al  l  Beauty  at  the  Beach  Fine 

A  I -3  Carioca   

A  I  - 2  Copacabana  Revue   Good 


(6) 


IIEDDA   HOPPER'S  HOLLYWOOD 


Z I  -  I  No.  I 

Z  I  -  2  No.  2 

Z 1-3  No.  3 


.  Excellent 
.Fair   


10 
10 
10 

(6) 
10 
10 
10 


MADCAP  MODELS  (Tech.)  (6) 

U  1-2  Jasper  &.  the  Watermelons.  Excellent    10 

ui-t  Rhythm  in  the  Ranks  Excellent    t) 

POPEYE  (12) 

E  I -5  Blunder    Below   7 

El-I  I'll  Never  Crow  Again ....  Fair    7 

EI-4  Kickin'  the  Conga  Round. Funny    7 

El -2  Mighty  Navy                      Funny    7 

EI-3  Nix  on  Hypnotix  Very  Funny  ...  7 


POPULAR   SCIENCE  (6) 

J I  - 1  No.   I  Very  Good  .. 

J I -2  No.  2  very  Good  .. 

J I  -3  No.  3  Good   


QUIZ   KIDS  (6) 

U I  - 1  No.  I   Very  Good    10 

QI-2  Ne.  2   They'r    Good  ..  II 

QI-3  No.  3    10 

ROBERT  BENCHLEY  (4) 

Si-I  How  To  Take  a  Vacation. Funny    10 

SI-2  Nothing   But  Nerves  Very  Good    10 

SPEAKING    OF   ANIMALS  (6) 

YI-3  At  the  County  Fair  Swell    10 

ri-l  in  a  Pet  Shop  A  Howl    It) 

YI-2  In  the  Zoo  Hilarious    10 

SPORTLIGHTS  (13) 

RI-6  Better   Bowling   Excellent  ... 

Hi -5  Buying  a   Dog  Very  Good  . 

RI-7  Lure  of  the  Surf  

RI-2  Meet  the  Champs  Excellent  ... 

RI-4  Quick   Returns   Pretty  Good 

Rl-I  Shooting  Mermaids   Very  Good  . 

RI-3  Sittin'  Pretty   Excellent  .. 


10 
10 
10 
LO 
10 
10 
10 

SUPERMAN   CARTOONS   (12)  (Tech.) 

WI-4  Arctic  Giant    10 

WI-3  Billion  Dollar  Limited ...  For  the  Fans  8V2 

Wi-2  Mechanical  Monsters   Good    10 

w  1  - 1  Superman   A  Cinch  to  Sell.  II 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.  I   Good    10 

LI  -2  No.  2   Very  Good    10 

LI-3  No.  3    10 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech. 

141 15  Art  of  Self  Defense  Good   

14113  Art  of  Skiing.....  Excellent   

14103  Baggage  Buster   Hilarious   

14105  Canine  Caddy   Tops   

141 14  Chef  Donald   Up  to  Par   

141  12  Donald's  Camera   A  Scream   

14107  Early  to  Bed  Satisfactory  ... 

14102  Gentleman's    Gentleman.  .Tops   

1 4 1 0 J  Golden  Eggs   Excellent   

14104  Good  Time  for  a  Dime. ..  Excellent   

141  1 1  Lend  a  Paw  Superb   

141 17  Mickey's  Birthday  Party  

14106  Nifty  Nineties   Amusing   

141 10  Old  MacDonald  Duck  Excellent   

14109  Orphan's  Benefit   Very  Good   

14108  Truant  Officer  Donald  Excellent   

141 16  Village  Smithy  Excellent   


.10/11/41 
.Not  Rev. 
.12/  6/41 


. .  9/20/41 
..11/29/41 
.Not  Rev. 


.  I  31  42 
. 12/20/41 


.  Not  Rev. 
.10/11/41 
.  1/31/42 
.12/  6/41 
.  12/20/41 


. 10/11/41 
. 1 1/22/41 
.  1/31/42 


.  9/20/41 
.12/  6/41 
.Not  Rev. 


. 10/1 1/41 
. 12/20/41 


.  1/31/42 
.  9/20/41 
. 11/15/41 


.  1,31.42 
.  12/20/41 
.Not  Rev. 
. 10/11/41 
. 1 1/29/41 
.  9/27/41 
.11/15/41 


.Not  Rev. 

.  1/24/42 
. 12/20/41 
.  8/  2/41 


. 10/11/41 
.12/  6/41 
.Not  Rev. 


,2  7  42 
.  .  I  1/29/41 
..  5/10/41 
. .  6/  7/41 
..12/27/41 
. .10  25  41 
. .  7/26/41 
. .  4/  5/41 
. .  4/  5/41 
. .  5/10/41 
.  .  10  25  41 
.  .Not  Rev. 
..  6/  7/41 
..10/  4/41 
. .  8/30/41 
..  8/23/41 
. .  2/  7/42 


Comment 

EDGAR   KENNEDY  (6) 

13406  Apple  In  His  Eye  Hokey   

13403  Drafted  in  the  Depot  

13405  It  Happened  All  Night... Fair   

13404  Mad  About  Moonshine. .  .Fair   

13401  Sunk  by  the  Census  Funny  ..... 

13402  Trailer  Tragedy   Funny   


Running 
Time 


Revlewet. 
Issue  Of 


18 

. .  6/14/41 

19 

..Not  Rev. 

19 

..  4/12/41 

18 

..  3/  1/41 

18 

..  9/14/40 

17 

..10/19/40 

INFORMATION    PLEASE  (13) 


14201  No. 

14202  No. 

14203  No. 

14204  No. 

14205  No. 

14206  No. 

14207  No. 

14208  No. 

14209  No. 

14210  No. 

1421 1  No. 

14212  No. 

14213  No. 


1  (Anna  Neagle)   . . 

2  (Ruth  Gordon)   

3  (Alice  Marble)  ... 

4  (Louis  Bromfteld) . 

5  (Wendell  Willkle) 

6  (Jan  Struther)  ... 

7  (Anna  Neagle)   . . 

8  (Boris  Karl  off)  .. 

9  (Alice  Marble)   . . 

10  (Louis  Bromfteld) 

11  (Jan  Struther)  .. 

12  (Boris  KarlofT)  . 

13  (Anna  Neagle)  . 


Very  Good 
Excellent  . 


Entertaining 


Good   

Excellent 


LEON  ERROL  (6) 


13703  Fired  Man   Mildly  Amusing  20 

13701  He  Asked  for  It  Very  Funny 

13706  Panic  in  the  Parlor  Unfunny  ... 

13705  Polo   Phoney   Good   

13702  Tattle  Talevision   Funny   

13704  When  Wifle's  Away  Fair   

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good   

13504  Musical  Bandit   Entertaining 

13502  Prairie  Spooners   Very  Good  . 

13503  Red  Skins  &  Red  Heads. Poor   


. .  9/1 4/40 

1 0 

in  riAfin 
. . 10/ 19/40 

1 0 

. . 1 1 / 1 D/4U 

1 1 

12/14/40 

10 

2/  1/41 

II 

. .  3/  1/41 

10 

..  4/  5/41 

10 

. .  4/  5/41 

II 

. .  5/10/41 

10 

. .  6/  7/41 

II 

. .  7/26/41 

12 

. .  7/26/41 

10 

. .  8/23/41 

20 

..  2/  1/41 

18 

. .  9/14/40 

20 

..Not  Rev. 

18 

. .  5/17/41 

19 

..11/16/40 

20 

. .  4/  6/41 

16 

..11/16/40 

16 

..  7/26/41 

13 

. .  3/  1/41 

18 

..  5/10/41 

PICTURE  PEOPLE  (13) 


14401  No.   I  Interesting 

14402  No.  " 

14403  No 


14404  No. 

14405  No. 

14406  No. 


10 

2  Good    9 

3  Night  Club  Plug  10 


.Good 

.Fair  ... 

6  Fair  ... 

14407  No.  7  Average 

14408  No.  8  Fair  . . . 

14409  No.  9  Fair  ... 

14410  No.   10  Fair 


SPECIAL  SUBJECT 
13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

I4o02  What's  Happening  in 

Argentina   Very  Timely   ..  10 

SPORTSCOPES  (13) 

14307  Caballero  College  . . . 

14313  Craig  Wood   

14310  Jockey's  Day   

14302  Kentucky  Royalty  ... 
14306  Mat  Men   

14308  Publicity  Sports   

14301  Quail  Quest   

I4JII  Rolling  Rhythm   

14305  Snow  Eagles   

/4304  Snow  Fun   

14303  Sportsman's  Partner 
14312  Steeds  and  Steers... 

14309  Sword  Soldiers   


1941-42 

DISNEY  CARTOONS  (18)  (Tech.) 
EDGAR   KENNEDY  (6) 

23404  Heart    Burn   15 

23402  I'll  Fix  It  Funny    19 

23403  Quiet  Fourth   Funny    15 

23401  Westward   Ho-Hum   Funny    16 

INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther)  Excellent    10 

24202  No.  2  (Howard  Lindsay). Up  to  Par   9 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good    II 

24204  No.  4  (John  Gunther) ...  Excellent    10 

LEON   ERROL  (6) 

23703  Home  Work  Funny    19 

23701  Man-I-Cured   Funny    16 

23702  Who's  a   Dummy?  Amusing   20 


.  9/14/40 
.10/19/40 
.11/16/40 
. 12/14/40 
.  2/  1/41 
.  3/  1/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  6/  7/41 


3/  1/41 
8/23/41 


4/12/41 


Fair   

9 

. .  3/  1/41 

For  Golfers  

9 

. .  8/  9/41 

Good   

9 

. .  6'  7/41 

Horse  Lovers  .. 

9 

..10/19/40 

Good   

9 

..  3/  1/41 

9 

. .  4/  5/41 

Good   

9 

. .  9/14/40 

10 

.  .Not  Rev. 

9 

. .  2/  1/41 

Exhilarating 

9 

. . 12/14/40 

For  Dog  Lovers. 

9 

. . 1 1/16/40 

Good   

9 

. .  7/26/41 

9 

. .  5/10/41 

MARCH    OF   TIME  (13) 

23101  Thumbs  Up,  Texas  Excellent               19  . 

23102  Norway  in  Revolt  Timely                  19  . 

23103  Sailors  With  Wings  Excellent   20  . 

^ji04  Main  Street.  U.S.A  Propaganda    ...  18  . 

23105  Our  America  At  War. .  .Timely,  Vital..  l7'/2. 
Spec.  Battlefields  of  Pacific  Timely    22  . 

23106  When  Air  Raids  Strike ..  Potent    20  . 

23107  Far  East  Command   19 

PICTURE   PEOPLE  (13) 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9  . 

244  6  Hollywood  War  Effort   10 

24405  How  To  Be  a  Star  Good    8 

24404  Stars'   Day  Off  Average    8 

24401  Stars  in  Defense  Interesting    10  . 


RAY  WHITLEY  (4) 


23501  California  or  Bust  Good   

23502  Keep    Shooting  Very  Good 


SPORTSCOPES  (13) 


24304  Crystal  Flyers   Exhilarating  8 

24302  Dog  Obedience   Boxoffice    9 

24305  Fighting  Fish    9 

24303  Gaucho  Sports   Interesting    10 

24301  Pampas  Paddock  For  Horse  Lovers  10 

24306  Ten   Pin   Parade   10 


.Not  Rev. 
.  IU/25/4I 
.12/27/41 
.  9/27/41 


.10/25/41 
.11/29/41 


. 12/27/41 

.  2/  7/42 


2  7  42 
.10/  4/41 

.12/  6/41 


8/16/41 
9/27/41 

10/25/41 
11/22/41 
12/13/41 
12  20/41 
3/10/42 
Not  Rev. 


.11/29/41 
. 10/25/41 
Not  Rev. 
.  2  7,  42 
. 12  27/41 
.10/  4/41 


12  6  41 
.  I  3 1  42 


.12/27/41 
.11/  1/41 
.Not  Rev. 
.12/  6/41 
.10/  4/41 
.Not  Rev. 


Page  42 


SHOWMEN'S    TRADE  REVIEW 


February  7,  1942 


REPUBLIC  1941-42 


UNIVERSAL  1940-41 


Running 
Timt 


Reviewed 

l3tU«  Of 


MEET  THE  STARS  (12) 


28-2 

Baby  Stars   

Excellent   

.  in 

. .  2/  1/41 

28-1 

Chinese  Garden  Festival.. 

Good  Starter  . 

.  10 

. .12/21/40 

28-5 

Hollywood  Meets  the  Navy 

,  10 

. .  5/  3/41 

28-4 

Los  Angeles  Examiner 

Fair   

10 

. .  4/26/41 

28-7 

Meet  Roy  Rogers  

Interesting  ... 

.  10 

..  6/21/41 

28-6 

Stars  at  Play  

Entertaining  .. 

.  10 

. .  6/14/41 

28-8 

Stars — Past  &.  Present... 

.  10 

.  6/28/41 

28-3 

Variety  Reel   

1  nteresting   .  . . 

.  10 

. .  3/  1/41 

20TH  CENTURY-FOX  1940-41 

ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual                 10  ..10/12/40 

1203  Modern  Highway   Good                     10  ..  3/  1/41 

1202  Training  Police  Horses. ..  Excellent               10  . .  2/  8 '41 

LEW   LEHR   COMEDIES  (4) 

1401  Grunten  and  Groaners. .  .Tiresome              10  ..  8/10/40 

MAGIC  CARPET  OF  MOVIETONE  (8) 

1108  Arctic   in  Springtime                               10  ..Not  Rev. 

1106  Caribbean  Sentinel   Good                   10  ..  4/26/41 

1 101  Eskimo  Trails   Enlightening    ..10  ..  8/10/40 

1103  Isle  of  Mystery                                      10  ..Not  Rev. 

1109  Letter  From  Cairo                                  10  ..Not  Rev. 

1102  Land  of  Flowers  (Teeh.)  .Colorful                 9  ..  8/10/40 

1107  Miracle  of  Hydro  Different              10  ..  4/19/41 

1104  Old  Dominion  State 

(Tech.)   Very  Good            10  ..11/30/40 

1 105  Spotlight  on  Indo-China                           10  ..Not  Rev. 

1 1 1 0  Winter  in  Eskimo  Land                           10  ..Not  Rev 

RIPLEY'S  BELIEVE  IT  OR  NOT 

1601  Acquitted  by  the  Sta  Excellent              10  ..19/12/40 

SPORTS   REVIEWS — THORGERSEN    (6)    (3   In  Tech.) 

1303  Bowling  for  Strikes  For  Bowlers  ...  10  ..10/12/40 

1307  Fun  on  Rollers                                      10  ..Not  Rev. 

1302  Lure  of  the  TrouUTech.)  .For  Fly  Casters  10  ..11/30/40 

1306  Playing  With  Neptune. .  .Very  Good             9  ..  4/19/41 

1304  Rodeo  Goes  to  Town  Good                  10  ..  2/  8/41 

1305  Symphony  in  Snow                                    10  ..Not  Rev. 

1301  Vacation  Tlmt  (Tech.). ..OK                      8  ..  8/10/40 

TERRYTOONS  (26)   (13  In  Teeh.) 

1510  Baby    Seal                                            7  ..Not  Rev. 

1551  Bill  Mouse's  Akwakadt...  Excellent  (Teeh.)   7  .    B  10/40 

1515  Bringing  Home  the  Barnn                           7  .  .  Not  Rev. 

1501  Clnh  Lifn  in  tbn  Stone 

Age                                                        7  .  .Not  Rtv. 

loll  Dug's  Dream                                              7  ..Not  Rev. 

1508  Fishing  Made  Easy  Fair                      7  ..  4/26/41 

Ijl4  lioud  Old  Irish  Tunes                              7  ..Not  Rev. 

1507  Hairless   Hector                                          7  ..Not  Rev. 

1503  Happy  Haunting  Grounds                         7  ..Not  Rav. 

1513  Horse  Fly  Opera                                    7  ..Not  Rev. 

1558  Home  Guard  (Tech.)  Okay                    7  ..  4/26/41 

1553  How  Wet  Was  My  Ocean .  Excellent  (Tech.)   7  ..10/12/40 

1554  Landing  of  the  Pilgrims. .Good  (Tech.)  ..    7  ..11/30/40 

1552  Lucky  Duck  (Tech.)                                  7  ..Not  Rev. 

1512  Magic  Shell                                               7  ..Not  Rev. 

1557  Mississippi  Swing   Rhythmic(Tech.)    7  ..2/  8/41 

1504  Magic  Pencil   Poor                      7  ..12/  7/40 

1555  Plane  Goofy  (Tech.)  Fair                     7  ..12/7/40 

1505  Snow   Man                                                 7  ..Not  Rev. 

1556  Temperamental  Lion   Amusing(Tech.)     7  ..  2/15/41 

1502  Touchdown  Demons   Amusing                 7  ..10/  5/40 

1516  Twelve  O'clock  and  All  Ain't  Well              7  ..Not  Rav. 

1559  Uncle  Joey  (Tech.)                                    7  ..Not  Rav. 

1506  What  a  Little  Sneeze 

Will  Do   Good                      7  ..  2/15/41 

I860  What  Happens  at  Night  (Tech.)                  7  ..Not  Rev 

1509  When  Knights  Were  Bold. just  a  Cartoon..    7  ..  4/26/41 

WORLD  TODAY 

1704  Anzacs  in  Action                                      10  ..Not  Rev. 

1701  Battle  of  the  Atlantle  Timely                 10  ..  4/19/41 

1703  Empire  in  Exile                                       10  ..Not  Rav. 

1702  War  in  the  Desert                                    10  .  Not  Rev 


1941-42 

ADVENTURES   OF   A    NEWSREEL   CAMERAMAN  (4) 


2202  Highway  of  Friendship.  .Informative  ...  10 
2201  Soldiers  of  the  Sky  Excellent    10 

2203  Wonders  of  the  Sea   10 

2204  Men  for  the  Fleet  Excellent    9 

MAGIC   CARPET   OF    MOVIETONE  (12) 

2103  Call  of  Canada   10 

2102  Glacier  Trails   Good    10 

2105  Jewel  of  the  Pacific   10 

2101  Sagebrush  and  Silver. ...  Interesting    10 

2104  Secret  of  the  Fjord   10 

SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel .  Excellent    10 

2304  Evergreen   Playland  Good    10 

2302  Life  of  a  Thorniiqhbred. .    10 

2303  Playtime  in  Hawaii  Very  Good    10 

2305  Winter  Wonderland    10 

TERRYTOONS  (26) 

2504  Back  to  the  Soil   7 

2555  Bird  Tower  (Tech.)    7 

2558  Cat  Meets  Mouse  (Tech.)   7 

2508  Eat  Me  Kitty,  Eight  to  the  Bar   7 

2506  Flying   Fever  Good    7 

2503  Frozen   North   Very  Good   .  ..  7 

2507  Funny  Bunny  Business   7 

2557  Happy  Circus  Day  Amusing    7 

2501  Ice  Carnival   Good    7 

2551  Old  Oaken  Bucket  Good    7 

2552  One  Man  Navy   Amusing    7 

2559  Sham  Battle  Shenanigan  (Tech.)   7 

2554  Slap  Happy  Hunters   7 

2556  Torrid  Toreador  (Tech.) .  .Good    7 

2502  Uncle  Joey  Comes  to  Town. Funny    7 

2553  Welcome  Little  Stranger. Good    7 

2505  Yarn  About  Yarn  Good    7 

WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely. Excellent  10 

2403  Dutch  Guiana   Very  Good    10 

2404  Hub  of  the  World   10 

tinrle  Sam's  Iron  Warriors   10 


..11/  1/41 
. .  8/  2/41 
.  .Not  Rev 

. .  1/17/42 


.  Not  Rev. 
.11/  1/41 

Not  Rev. 
.  9/20/41 

Not  Rev. 


11/  1/41 
1/17/42 
Not  Rev 

1/24/42 
Not  Rev. 


Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  1/17/42 
.11/  I  '41 
.Not  Rev. 
.  1/17/42 
.  9/27/41 
.  9/20/41 
.  9/27/41 
.Not  Rev. 
.  Not  Rev. 
.  1/17/42 
.11/  1/41 
.11/  1/41 
.  1/24/42 


.  9/20/41 
.  1/17/42 
.  Not  Rev. 
Not  Rev 


Running 
Time 


Reviewed 
Issue  Of 


CARTOONS  (13)  (Tech.) 

5252  Andy  Panda's  Pop  Enjoyable  ... 

5241  Crazy  House   Satisfactory 

5249  Dizzy  Kitty   So-So   

5246  Fair  Today   Good   

5247  Hysterical  High  Spots  In 

American  History  Fair   

5243  Knock.  Knock   Very  Good  .. 

5245  Mouse  Trappers  Amusing  .... 

5242  Recruiting  Daze   Fair   

5253  Screw    Driver  Good   

5248  Scrub  Me.  Mama, 

With  a  Boogie  Beat. .  .Snappy  

5250  Salt  Water  Daffy  Snappy  

5244  Syncopated  Sioux   Clever  

5251  Woody  Woodpecker   


8 

.  .  8/  9/41 

8 

..10/12/40 

8 

. .  5/17/41 

7 

. .  2/15/41 

7 

. .  3/29/41 

8 

..11/30/40 

7 

. .  2/  8/41 

8 

..11/  2/40 

7 

.  9/  6  41 

7 

. .  5/17/41 

8 

. .  6/  7/41 

7 

..12/28/40 

7 

. .  Not  Rev 

GOING  PLACES  (15) 


5353 

Interesting 

10 

..10/12/40 

5351 

Interesting  .... 

10 

..  9/21/40 

5358 

Very  Good 

10 

. .  3/22/41 

5365 

Garden  Snot  of  the  North 

Good   

9 

. .  8/  9/41 

5359 

Humorous  Tombstones  .. 

Amusing   

10 

. .  4/12/41 

5355 

Hunting  on  Top  of 

the  World   

Fascinating  ... 

9 

. . 12/28/40 

5364 

Good  &  Timely. 

10 

. .  8/  9/41 

5363 

Meet  Jimmy  the  Chump. 

Good  Fun   

10 

. .  7/19/41 

5354 

Melting  Pot  of  the 

Caribbean   

Good   

10 

..12/28/40 

53(0 

Modern  Way  Down  East. 

Good   

10 

..  6/  7/41 

5362 

Mountain  Summer   

10 

. .  7/19/41 

5356 

South  of  the  Border  

Interesting  .... 

10 

..  2/15/41 

5352 

in 

..10/12/40 

5357 

Swankiest  Isle  In 

the  World   

Interesting   

10 

. .  3/15/41 

5361 

Trail  of  Father  Kino... 

Interesting   

10 

..  6/14/41 

MUSICALS— TWO  REEL  (13) 

5226  Bagdad  Daddy  Very  Good   

5225  Beat  Me  Daddy- 
Eight  to  the  Bar  

5221  Class  in  Swing  Good  Variety  .. 

5222  Congamania   Latin  Liveliness 

5233  Dizzy    Doing*  Fair   

5228  Jumpln'  Jiva   Good   

5230  Musie  a  la  King  Good  Number  . 

5227  Music  in  the  Morgan 

Manner   Entertaining  .. 

5231  Once  UpnnaSummer  Time.  Average   

5232  Rhythm  Revel   Entertaining 

5229  Shadows  in  Swing   Average   

5224  Tickled  Pinky   Rustic  Rhythm. 

5223  Tomd  Tempos  Entertaining 


SPECIAL  SUBJECT  (I) 

5110  Swing  With  Blng  Excellent    18 

STRANGER  THAN  FICTION  (15) 

5371  No.  81  Good    9 

5372  No.  82  Average    9 

5373  No.  83  Average    9 

5374  No.  84  Good    9 

5375  No.  85  Excellent    9 

5376  No.  86  Up  to  Par   9 

5377  No.  87  Good    9 

5378  No.  88  Interesting    9 

5379  No.  89  Interesting    9 

5380  No.  90  Interesting    9 

5381  No.  91  Fair    9 

5382  No.  92  So-So    9 

5383  No.  93  Very  Good    9 

5384  No.   94   9 

5385  No.  95    Very  Good    9 


1941-42 


2/  8/41 

Not  Rev. 

10/12/40 
.11/30/40 
.  9/  6/41 
6/  7/41 
7/19/41 

,  3/29/41 
.  7/19/41 
,  8/16/41 
.  5/17/41 
.  1/  4/41 
11/30/04 


4/13/40 


.  9/21/40 
.10/12/40 
.10/12/40 
.11/30/40 
.12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
.Not  Rev. 
.  8/16/41 


ANDY   PANDA  CARTUNES  (13)  (Tech.) 

t>24l  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6246  Hollywood    Matador  Very    Good   7  . 

6242  Man's  Best   Friend  Good    8 

6244  $21  a  Day  Once  a  Month. Average    7  . 

6245  Under  the  Spreading 

Blacksmith    Shop  Cute    7  . 

6243  What's  Cookin'   Good    8  . 


NAME    BAND    MUSICALS  (13) 

6226  Campus  Capers   Excellent    18 

6224  Doin'  the  Town  Entertaining  ..20 

6228  Gay   Nineties   Fair    15  . 

6222  In  the  Groove  Entertaining  ...  17 

6221  Is  Everybody  Happy?  Fair    18  . 

6229  Rhumba  Rhythms  Fair    15  . 

6223  Skyland  Serenade   Excellent    20 

6225  Winter  Serenade   Good    l3'/2. 

(Former  title  "Jingle  Bells") 


SPECIAL  FEATURETTE  (I) 
6110  Cavalcade  of  Aviation  Sure  Fire   20 


STRANGER  THAN  FICTION  (15) 

6376  Barnyard  Steam  Buggy.  .Good    9 

6375  Blacksmith  Dentist   Good    10 

6373  Candy  Kid   Good    10 

6372  Hermit  of  Oklahoma  Good    10 

8374  Junior  Batttefleet  Good    10 

6371  Shampoo   Springs  Very  Good    10 

6377  Sugar  Bowl  Humpty 

Dumpty    9 


VARIETY  VIEWS  15  (5  IN  COLOR) 

6354  Annapolis  Salutes  the 

Navy   Timely    10 

6358  Flashing    Blades   9'/2 

S353  George  Washington, 

Country  Gentleman  Impressive    ....  in 

63J7  Keys  to  Adventure  Interesting    ....  9 

4351  Moby  Dick's  Home  Town .  Interesting    ....  9 

5352  Northern  Neighbors(Color)  Interesting    ....  9 
6356  Peaceful    Quebec — 

At   War  Interesting    ....  9 

6356  Trail  of  the  Buccaneers.  .  Excellent      ...  9 


.  10/ 1 1/41 

.  1/31/42 
.11/  8/41 
.12/  6/41 

.  1/31/42 
.11/  8/41 


12/20/41 
12/13/41 
1/31/42 
10/18/41 
9/  6/41 
1/31/42 
11/  8/41 
12/13/41 


1/  3/42 


. 12/20/41 
.12/20/41 
.11/  8/41 
. 10/18/41 
.12/  6/41 
.  10/18/41 

.Not  Rev. 


. 12/13/41 
Not  Rev. 

.  10/1 1/41 
1/31/42 
9/  6/41 

. 10/18/41 

.12/13/41 
.11/  8/41 


VITAPHONE- WARNER  BROS.  1940-41 

Comment  Running  Reviewed 

Tim»     Issue  0* 

BROADWAY  BREVITIES  (9) 


6202  Alice  in  Movieland  Superlative   20 

6204  Dog  in  the  Orchard  Meritorious    20 

6209  Happy  Faces   

6208  Hunting  the  Hard  Way. .  Excellent   20 

6201  Just  a  Cute  Kid   20 

6203  Mack  Sennett  Revival   20 

6206  Seeing  Eye   Poignant   20 

6207  Sockoroo   Funny    20 

6205  Take  the  Air  Entertaining  ...  20 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   |g 

6101  Riding  Into  Society  T'Ain't  Funny..  19 

6103  Throwing  a  Party   20 

HOLLYWOOD    NOVELTIES  (6) 

6304  History  Repeats  Itself  Good    10 

6301  Football  Highlights   Rockne  Build-up  10 

6303  Mexican  Jumping  Beans.. Very  Good    10 

6302  Shark  Hunting   Exciting    10 

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting    10 

LOONEY  TUNES  (16) 

6601  Calling  Dr.  Porky  

6612  Coy  Decoy   Funny  .. 

6607  Haunted  Mouse   Very  Good 

6616  Henpecked  Duck   A  Howl   

6608  Joe  Glow  the  Firefly  

6614  Meet   John  Doughboy  

6602  Pre- Historic  Porky   Clever   

6611  Porky's  Ant   Good   

6609  Porky's  Bear  Facts  Amusing   

6604  Porky's  Hired  Hand  Good   

6610  Porky's  Preview   Amusing   

6613  Porky's  Prize  Pony  

6606  Porky's  Snooze  Reel  

6603  Sour  Puss   Satisfactory  .. 

6605  Timid  Toreador  Good  

6615  We  the  Animals  Squeak.. Excellent  


MELODY  MASTERS  (10) 

6506  Cliff  Edwards  and  His 

Buckaroos   Fair    10 

6505  Henry  Busse  &  Oreh  Good    10 

6504  Skinnay  Ennis  &  Oreh... Good    |0 

6503  Jan  Garber  &  Oreh   io 

6508  Marie  Green  &  Her 

Merrie  Men   Lively    10 

6510  Carl  Hoff  &  Oreh  Notable    10 

6509  Hal  Kemp  4.  Oreh  Just  a  Band   10 

6501  Matty  Malneck   Snappy   10 

6507  Freddie  Martin  &  Oreh.. Fair    10 

6502  Joe  Reichman  &  Oreh  Excellent    10 

MERRIE  MELODIES  (26)  (Teeh.) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles  

6713  Cat's  Tale   Good   

6712  Crackpot  Quail   

6709  Elmer's  Pet  Rabbit  Funny   

6718  Farm  Frolics   Excellent   

6710  Fighting  69'/a   Good   

6704  Good  Night  Elmer  

6715  Goofy  Groceries   Novel   

6722  Heckling  Hare   

6720  Hiawatha's  Rabbit  Hunt. Funny   

6703  Holiday  Highlights   Swell  Satire  .. 

6719  Hollywood  Steps  Out  Excellent   

6723  Ink!  and  the  Lion  Good   

6701  Malibu  Beach  Party  Grade  A   

6707  Of  Fox  and  Hound  

6708  Shop.  Look  and  Listen. ..  Good   

6711  Sniffles  Bells  the  Cat  Fair   

6726  Snow  Time  for  Comedy.. Up  to  Par  

6725  Spnrt  Champions   

6702  Stage  Fright   Satisfactory  .... 

6714  Tortoise  Beats  the  Hart. .Amusing   

6716  Toy  Trouble   Good   

6717  Trial  of  Mr.  Wolf  Very  Good  .... 

6705  Wacky  Wildlife  Funny  

6721  Wacky  Worm   Excellent   

TECHNICOLOR  SPECIALS  (6) 

6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid 

6005  Here  Comes  the  Cavalry  

6002  March  on  Marines  Excellent 

6003  Meet  the  Fleet  Excellent 

6004  Wings  of  Steel  Excellent 


20 
20 
20 
20 
20 


SPORTS  PARADES  (10) 


6407 
6404 
6403 
6402 
6405 
6401 
(=409 
6410 
6408 
6406 


Big  Bill  Tilden  For  Tennis  Fan  10 

California  Thoroughbreds. Interesting    10 

Diary  of  a  Racing  Pigeon . Interesting    10 

Dogs  You  Seldom  See  Good  Novelty...  10 

Fight.  Fish,   Fight  Thrilling    10 

Fly  Fishing   For  Anglers  ...  10 

It  Hapoened  on  Rollers   10 

Lions  For  Sale  Very  Good    10 

Sail  Ho!   Colorful    10 

•ky  Sailing   Interesting    10 


1941-42 


BROADWAY  BREVITIES  (12) 


7103  At  the  Stroke  of  Twelve.. Grab  It   

7106  Calling  All  Girls  Good   

7101  Minstrel  Days   Very  Good  .. 

7102  Monsters  of  the  Deep...  Good   

7104  Perils  of  the  Jungle  Exciting  ... 

7105  West  of  the  Rockies  Pretty  Good 


20 
20 
20 
20 
20 
20 


HOLLYWOOD  NOVELTIES  (6) 

7301  Polo  With  the  Start   10 

7304  Miracle  Makers  Poor    10 

7303  Points  on  Arrows  dood    10 

7302  White  Sails   Excellent    10 

LOONEY  TUNES  (16) 

7601  Notes   to   You   10 

7607  Porky's  Cafe   

7604  Porky's    Midnight  Matinee  

7605  Porky's  Pastry  Pirate  

7603  Porky's  Pooch   Good   

7602  Robinson  Crusoe.  Jr  Average  ...... 

7607  Who's  Who  in  the  Zoo  


.11/30/40 
.  1/18/41 
.Not  Rev. 
.  5/24/41 
.Not  Rev. 
.  Not  Rev. 
.  4/  5/41 
.  5/24/41 
.  3/  8/41 


.Not  Rev. 
.  8/31/40 
.  Not  Rev. 


.  9/30/39 
.  8/31/40 
.11/30/40 
.  8/  3/40 
.  9/  6/41 
.  3/  8/41 


.Not  Rtv. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.  Not  Rav. 
.Not  Rtv. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
.12/28/40 
.  4/26/41 
.Not  Rtv. 
.Not  Rtv. 
.11/30/40 
.  1/18/41 
.  9/  6/41 


.  3/  8/41 
.11/30/40 
. 12/28/40 
.Not  Rtv. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


.  Not  Rtv. 
.  Not  Rtv. 

.  4/  5/41 
.Not  Rtv. 
.12/28/40 
.  5/24/41 
.  1/18/41 
.  Not  Rtv. 
.  4/  5/41 
.Not  Rtv. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.Not  Rtv. 
. 12/28/40 
.  3/15/41 
.  8/30/41 
.  Not  Rev. 
.10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.12/  7/40 
.  8/  9/41 


.  8/30/41 
.  10/26/40 
.Not  Rev. 
.12/28/40 
.  1/18/41 
.  5/  3/41 


.  5/  3/41 
. 12/28/40 
. 12/  7/40 
.  8/31/40 
.  3/  8/41 
. 10/26/40 
.  Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


.11/  8/41 
.  1/24/42 
.  9/13/41 

.  1/  3/42 
.11/  8/41 

.  1/24/42 


.Not  Ret. 
.  9/13/41 

.  9/13/41 
.11/15/41 


.Not  Rev. 

.Not  Rev. 
Not  Rev. 
.Not  Rev. 
.12/27/41 
.11/15/41 
.Not  Rev. 


February  7.  1942 


S  H  O  W  MEN'S    TRADE  REVIEW 


Page  43 


VITAPHONE  1941-42  (Cont.) 


Comment  Running 

Reviewed 

Time 

Issue  Of 

MELODY 

MASTERS  (10) 

7502 

Carioca  Serenaders  . . . 

. . .  Latin  Swing  . . 

.  16 

.11/15/41 

7503 

Forty  Boys  and  a  Song 

10 

.  9/13/41 

7504 

Carl  Hoff  &  Band  .  , 

10 

.Not  Rev. 

7505 

10 

.Not  Rev. 

7501 

U.S.C.  Band  and  Glea 

10 

.  9/13/41 

CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.   Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


MERRIE  MELODIES  (26)  (Tach.) 

7701  All  This  and  Rabbit 

Stew   Excel  I  ant    7 

7711  Aloha   Hooey    7 

7710  Bird  Came  COD   7 

7702  Brave  Little  Bat  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary   Very  Funny  ...  7 

7712  Conrad  the   Sailor   7 

7713  Crazy  Cruise    7 

7709  Hop,  Skip  and  A  Chump   7 

7707  Rhapsody  in  Rivets  Good    7 

7704  Rookie  Revue   Out  Dated    7 

7705  Saddle  Silly    7 

7708  Wabbit  Twouble   Very  Funny  ...  7 

SERVICE  SPECIALS  (6)  (Tach.) 

7003  Gay  Parisian   Good  Show  20 

7002  Soldiers  in  White  Excellent   20 

7004  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent   20 

SPORTS  PARADE  (10)  (Tech.) 

7405  Hunting    Dogs  at   Work   10 

7402  King  Salmon   Fascinating    ...  10 

7401  Kings  of  the  Turf  Interesting    10 

7404  Rodeo   Round   L'p   10 

7403  Water  Sports   Average    10 


.  9/13/41 

.Not  Rev. 
.Not  Rev. 
. 12/27/41 
.11/  8/4i 
.  1/24/42 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  1/24/42 
.  12/27/41 
.Not  Rev 
.  1/24/42 


.12/  6/4i 
.  2/  7/42 
.  12/  6/41 
.  9/13/41 


.Not  Rev. 
.12/27/41 
.  9/13/41 
.Not  Rev. 
.11/15/41 


EQUIPMENT  WANTED 


THEATRE  GAMES 


MISCELLANEOUS 


Adventure  in  the  Bronx 

(N.  Y.  Zoological  Soc.)  Good    Il'/a..  8/23/41 

Alive  in  the  Deep  (Prod.)  Exciting    22  ..  5/24/41 

Man  the  Enigma  (Prod.)  Informative    ...  25  ..  5/24/41 

Our  Constitution  (Prod.)  Inspiring    19  ..5/  3/41 

Our  Declaration  of 

Independence  (Prod.)   Timely    19  ..  5/  3/41 


SERIALS  1940-41 

No  Chapter! 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chan. 

Spider  Returns    15  Chaps. 

White  Eagla    IS  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle  Girl    15  Chaps. 

King  of  tha  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Man    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  tha  Wast   15  Chaas. 

1941-42 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Riders  of  Death  Vallay   15  Chaps. 

Sea  Raiders    12  Chaas. 


Reviewed 
Issue  Of 

11/29/41 
6/23/41 
5/10/41 

Not  Rev 


3/  8/41 
5/31/41 
8/17/40 
1 1/23/41 


11/  2/4» 
8/  3/41 
2/15/4' 

Nat  Rat 


12/  6/41 
9/  6/41 


11/  1/41 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 

Title 


Distributed 
By 

...List  "B" 

...List  "D" 
...List  "B" 
...List  "B" 
.  .  List  "C" 
...List  "A" 
. .  .List  "C" 
Nat.  Sc.  Ser. 
. .  .List  "C" 
. .  .List  "D" 
...List  "D" 
...List  "D" 
...List  "B" 
...List  "C" 


Running 
Time 

America  Builds  Ships   3  . 

Any  Bonds  Today   2  . 

Army  in  Overalls   3  . 

Bits  and  Pieces   3  . 

Bomber    .  8 

Calling  All  Workers   2  . 

Food    For    Freedom   3  . 

New   Spirit   8  . 

Pots  to  Planes    3 

Red  Cross  Trailer   2'/2. 

Safeguarding   Military   Information   10  . 

Tanks    10  . 

Where  Do  We  Go?   2  . 

Women    In    Defense   10 

CITY  List  "A"      List  "B"     List  "C"       List  "D" 

Albany  Col  Univ  MGM  20th.. 

Atlanta  Par  20th  UA  MGM 

Boston  Col  Univ  MGM   UA 

Buffalo  UA  Col  20th   Par. 

Charlotte  UA  Col  20th   Univ. 

Chicago  Par  20th  Col  MGM 

Cincinnati  Univ  WB  Rep  20th 

Cleveland  UA  Col  20th   Univ 

Dallas  RKO  MGM  WB  Par.. 

Denver  20th  Par  WB   WB 

Des  Moines  Col  Univ  MGM  Rep.. 

Detroit  MGM  RKO  Par  Col.... 

Indianapolis. .  .Univ  Rep  UA  RKO  

Kansas  City. .  .20th  Par  RKO  Univ.. . . 

Los  Angeles..  .20th  Par  WB  MGM 

Memphis  MGM  RKO   .Par  Col.. . 

Milwaukee  20th  Par  Col  RKO 

Minneapolis. .  .Univ  WB  Rep  20th. . . 

New  Haven...  WB  UA  Univ  MGM. 

New  Orleans..  Par  20th  UA  RKO 

New  York  MGM  RKO  Par  WB. 

Oklahoma  City  RKO  MGM  WB  Par.. . 

Omaha  Col  Univ  MGM  WB  

Philadelphia. .  WB  UA  Univ  RKO.  . 

Pittsburgh....  WB  Rep  RKO  UA  

Portland  Par  20th  RKO  Rep  

St.  Louis  WB  UA  Univ  Par  

Salt  Lake  City.  MGM  RKO  Par  WB  

San  Francisco    RKO  MGM  WB  Col  

Seattle  RKO  MGM  Col  UA  

Washington  .    Univ  WB  Rep  20th 


PROJECTORS,  16  mm.  or  35  mm.  Give 
age,  condition,  lowest  price,  first  letter.  Box 
546,  Showmen's  Trade  Review,  1501  Broad- 
way, New  York  City. 


HIGHEST  PRICES  PAID  for  Simplex 
projectors,  15  and  30  ampere  rectifiers,  RCA 
sound  equipment.  Box  547,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 


EXPLOITATION 


THEATRE  MEN— your  best  publicity  stunt 
for  "Swamp  Water"  or  other  "deep  South" 
pictures  is  a  LIVE  ALLIGATOR— we  ship 
tree  moss,  and  palmetto  leaves — make  your  own 
display — write  or  wire  for  prices,  fast  service. 
ROSS  ALLEN,  OCALA,  FLORIDA. 


NEW  EQUIPMENT 


BUY  NOW  AND  SAVE— Exciter  lamps 
32c ;  1000  thumbtacks  74c ;  50  slide  mats  84c ; 
Thousand  other  bargains ;  bulletin  available. 
STAR  CINEMA  SUPPLY  CO.,  440  West 
45th  St.,  New  York  City. 

BEAUTIFUL  STAGE  SETTING— $66.60, 
comprising  swanky  Box-Pleated  Velour  Val- 
ance ;  Pair  Lustrous  Satin  Title  Curtains ; 
Sateen  Lining;  33-1/3  per  cent  fullness;  web- 
bing ;  tielines ;  grommets,  snaphooks,  all  ready 
to  hang.  Fits  any  Proscenium  to  20  ft.  wide. 
LIMITED  TIME  ONLY.  S.  O.  S.  Cinema 
Supply  Corp.,  636 — 11th  Ave.,  New  York  City. 

TRY  THE  MAGIC  EYE  ABSOLUTELY 
FREE — Colortone  Shutters  remove  Blue  high 
intensity  glare  yet  brighten  yellow  low  intensity, 
too!  Powers,  $17.25  each;  Simplex  $19.75 
each.  Give  make  machine,  front  or  rear,  shutter 
shaft  diameter.  Colortone  Mfg.  Co.,  1944  Coney 
Island  Ave.,  Brooklyn,  N.  Y. 


PRINTING 


THEATRE  BLOWUPS— Beautiful  hand- 
colored  displays  at  same  low  prices.  Stites 
Portrait  Co.,  Shelbyville,  Ind. 


SITUATIONS  WANTED 

PROJECTIONIST  — 5  years  experience  — 
Powers,  Simplex,  RCA.  Draft  exempt.  Glenn 
Smith,  Girard,  Kansas. 


 SOUND  EQUIPMENT  

"TIME  HAS  COME  FOR  ME  TO  BUY 
NEW  SOUND,"  writes  Sidney  Lackland,  Har- 
gill,  Texas.  "I'M  AGAIN  BUYING  S.  O.  S." 
Complete  Systems,  from  $282.00.  Trades  taken. 
Terms,  too !  S.  O.  S.  Cinema  Supply  Corp., 
636— 11th  Ave.,  New  York  City. 


HAVE  YOU  AN  ARMY  POST  NEAR- 
BY? A  good  portable  will  keep  competition 
out— make  money  for  you,  too.  Standard  makes, 
16mm,  35mm  from  $59.50.  Send  for  list.  S.  O.  S. 
Cinema  Supply  Corp.,  636 — 11th  Ave.,  N.  Y.  C. 


BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 


USED  EQUIPMENT 


UNDERWRITER'S  APPROVED  SOLID 
ALUMINUM  ENCLOSED  REWINDERS, 
AUTOMATIC  TRIPPER,  originally  $135.00. 
Closing  out,  less  motor  $24.50 ;  with  motor, 
$29.50.  S.  O.  S.  Cinema  Supply  Corp.,  636— 11th 
Ave.,  New  York  City. 

NO  SCARCITY  HERE  —  REFLECTOR 
ARCS,  $39.50  ;  Amplifiers,  $4.95  ;  Sound-heads, 
$9.95 ;  Cushion  Seats,  39c ;  Powers  mechanisms, 
$39.50;  1000  watt  Spotlamps,  12.95.  Free  Bar- 
gain Bulletins.  S.  O.  S.  Cinema  Supply  Corp., 
636— 11th  Ave.,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

ANNUAL  INVENTORY  SALE,  JANU- 
ARY  ONLY— Soundheads,  $9.95;  Amplifiers, 
$4.95;  Reflector  Arcs,  $39.50;  1000  Watt  Spot- 
lamps,  $12.95;  Cushion  Seats,  39c;  Mazda 
Lamphouses,  $19.50.  Ask  for  lists.  S.O.S.  CIN- 
EMA SUPPLY  CORP.,  636  Eleventh  Ave., 
New  York  City. 

START  THE  YEAR  RIGHT— Strong 
lamphouses,  $65.00 ;  Operadio  double  channel 
amplifier,  perfect,  $55.00 ;  Reconditioned  guar- 
anteed Powers  mechanisms,  $54.50.  STAR 
CINEMA  SUPPLY  CO.,  440  West  45th  Street, 
New  York  City. 

TWO  MOTIOGRAPH  MACHINES  COM- 
PLETE  with  lamps  and  sound  heads.  Price 
reasonable.  LIBERTY  THEATRE,  Frank- 
lin. Kentucky. 

STRONG  Junior  or  Standard  lamphouses 
$125.00  pair;  30  ampere  rectifiers  $75.00  pair, 
beautiful  condition  and  complete.  STAR  CINE- 
MA SUPPLY  CO.,  440  West  45th  St.,  New 
York  City. 

WHATEVER  equipment  you  may  have  that 
you  no  longer  can  use,  can  be  sold  through 
these  columns.  Look  around !  You  may  find 
some  items  that  can  be  turned  into  money 
through  a  Showmen's  Trade  Review  Classi- 
fied ad. 


The  Girl  Who  Didn't 
March  in  the 
MARCH  OF  DIMES 

Somewhere  in  the  industry  there  may  be  a  spot 
for  a  courageous  girl  who  has  won  her  fight 
against  infantile  paralysis.  Age  26,  young,  pretty 
and  cheerful.  She  has  worked  her  way  through 
college  in  a  wheel-chair.  She  has  done  writing, 
research,  reference,  indexing,  filing,  typing;  at 
all  of  which  she  is  skilled.  Do  you  know  of  a 
job  for  her?  SHOWMEN'S  TRADE  REVIEW. 
1501  Broadway,  New  York,  N.  Y. 
(Box  S-15) 


FEB  16  1942 


Ride  'Em  Cowboy 
Courtship  of  Andy  Hardy 
Duke  of  the  Navy 
Mr.  Wise  Guy 
This  Time  for  Keeps 
Mister  V 


•k  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  24 


Vol.  36 


February  14 


CHARLES  E.  CHICK'  LEWIS 

Editor  and  Publisher 


"FILM  OF  THE  YEAR — The 

perfect  picture."— Mortimer,  MIRROR 

"Screamingly  funny  .  .  .  leaves 
audience  weak  from  laughter." 

—Cameron,  NEWS 

"SUPERB.   FILM  OF  THE 

YEAR."       — Boehnel,  WORLD-TELE. 

"Into  a  gloomy  world  comes  a 
bright  spot,  a  picture  called 
'Woman  of  the  Year'." 

— Creelman,  SUN 

"One  of  the  best  pictures  of  the 
year,  irresistibly  entertaining." 

—Barnes,  HER.  TRIB. 

"The  first  honest-to-God  Number 
1,  Class  A  smash  of  1942." 

— Mishkin,  TELEGRAPH 

"The  movie  comedy  of  the  year. " 

— McManus,  PM 

"For  the  first  time  in  months,  this 
spectator  feels  like  tossing  his  hat 
into  the  air."       —  Crowther,  TIMES 

"Sure  to  be  one  of  the  pictures  of 
the  year."— Pels  wick,  JOURN.-AMER. 


SHE'S  GOT  A  MARK 

HOOT  AT! 


Play  "THE  NEW 
SPIRIT"  U.  S.  Trea- 
sury short  —  it's 
100%  entertainment 


atch  this 
line  of  1942 
trophies  GR( 


©C1B    5  312S2 

February  14,  1942  SHOWMEN'S    TRADE  REVIEW 


Page  3 


Oh,  Well  .  .  . 

The  good  old  movies  are  called  upon  to  play  whipping- 
boy  again!  Once  more  those  on  the  make  for  headlines 
by  attack  on  something  entirely  remote  from  movies, 
find  the  good  old  movies  a  convenient  target  for  oblique 
assault  upon  people  and  issues  their  hearts,  being  less 
stout  than  their  vocal  cords,  lack  the  courage  to  permit 
them  to  attack  directly.  So  the  loud  yapping  about 
$80,000  the  Treasury  Department  (well  aware  of  the 
tremendous  task  of  collecting  taxes  from  great  masses 
uninformed  on  the  intricacies  of  a  law  written  by  Con- 
gress) agreed  to  pay  Walt  Disney  for  out-of-pocket 
expense  in  making  "The  New  Spirit." 

The  movies,  so  goes  the  screwy  idea  engendered  by 
loose-talkers  on  political  platforms  and  loose  writers  in 
newspaper  and  periodical  columns,  are  made  "for  free" 
and  all  the  money  collected  at  theatres  is  clear  profit  to 
a  few  movie  people.  The  popular  notion  seems  to  be 
that  an  original  creation  that  entertains  as  it  instructs 
in  such  complex  matters  as  to  who  must  pay  and  why 
they  must  pay  income  taxes  could  be  made  for  a  mere 
handful  of  "hard  money"  that  jingles  when  copper, 
nickel  and  silver  coins  jostle  one  another  in  the  palm 
of  your  hand. 

Well,  if  the  movies  are  a  convenient  target,  they  also 
have  learned  how  "to  take  it."  So  in  all  the  pother 
and  dithering  blather  with  its  utterly  unfair  implica- 
tions on  pictures  and  picture  people,  the  people  of  this 
industry  can  continue  to  be  proud  of  the  Walt  Disneys, 
the  distributors,  the  exhibitors  and  every  part  and  bit 
of  "film  business"  for  patriotic  efforts  the  industry  is 
making  most  willingly,  efficiently  and  productively  in 
aid  of  The  Victory  Campaign. 

▼  T  T 

Trib  ute  to  Pete  H  amson 

This  month  marks  a  milestone  worthy  of  note 
throughout  the  industry.  It  signalizes  the  twenty-fifth 
year  of  Pete  Harrison's  exhibitor-reviewing  service. 
Therefore,  it  is  an  occasion  to  which  Pete's  legion  of 
friends  in  the  industry  will  be  happy  to  pay  more  than 
passing  note.  Such  service,  such  honesty  of  purpose, 
such  loyalty  to  his  ideals,  such  high  motives  as  Pete  has 
brought  to  his  work  over  so  long  a  period  on  the  job 
are  things  of  which  the  industry  can  be  proud  to  rec- 
ognize with  respectful  tribute  to  one  who  is  thoroughly 
"of,  by  and  for"  the  motion  picture  business. 

To  the  great  number  who  will  extend  greetings  and 
best  wishes,  we  cheerfully  add  our  own  best  respects. 


More  Good  Work 

With  all  the  stars  wanting  to  do  their  bit  and  all  the 
worthy  causes  wanting  a  star,  Hollywood,  at  the  start 
of  the  war,  looked  like  it  was  headed  for  confusion — 
until  the  Hollywood  Victory  Committee  for  Stage, 
Screen  and  Radio  nipped  that  big  headache  in  the  bud. 
The  Victory  Committee,  with  Fred  W.  Beetson  at  the 
helm,  brought  all  the  branches  of  Hollywood  together 
to  utilize  their  talent  resources  to  the  greatest  advan- 
tage. 

The  tremendous  job  undertaken  and  carried  through 
without  a  single  hitch — the  appearance  of  twenty-five 
stars  at  the  President's  birthday  ball  in  Washington — 
is  the  best  proof  of  how  well  the  Victory  Committee 
functioned,  and  is  a  feather  in  the  caps  also  of  John 
LeRoy  Johnston  and  Lou  Smith,  who  accompanied  the 
stars;  Carter  Barron,  Hardie  Meakin,  and  Andy  Kelly 
functioning  on  their  home  front — and  all  working 
closely  with  the  studio  Publicity  Directors'  Committee 
into  whose  able  hands  the  Victory  Committee  placed 
the  responsibility-. 

▼  T  T 

II  ^  II 

Conserve 

When  this  publication  editorially  stressed  the  need 
for  "conservation"  it  was  for  the  purpose  of  urging  upon 
all  the  necessity  of  making  their  contribution  to  the 
industry  and  their  country  by  economy  through  effi- 
cient up-keep. 

We  still  think  that's  what  "Conservation"  means. 
Certainly  it  doesn't  mean  that  a  selfish  minority  should 
go  into  the  hoarding  of  supplies,  or  anything  else. 

Remember,  this  country  built  and  delivered  prod- 
ucts to  supply  every  demand  made  upon  it.  Those 
manufacturing  brains,  intelligence  and  inventiveness 
will  continue  to  deliver  what's  needed. 

You  have  the  example  of  new  chairs  for  the  theatre 
being  built  with  all  the  style,  beauty,  durability  and 
comfort  to  which  patrons  of  first-rate  theatres  are  ac- 
customed— and  with  great  savings  of  critical  mate- 
rials by  ingenious  substitutions.  The  sound  equipment 
manufacturers  also  are  saving  metals — by  substituting 
wood  for  metal  in  loud  speakers. 

Let's  have  no  selfish  hoarding  in  this  business.  There's 
no  need  for  it,  in  the  first  place — and  in  the  second  but 
only  important  place,  hoarding  will  hamper  the  war  ef- 
fort— and  anybody  who  does  that  will  be  well  "heeled," 
but  in  a  sense  entirely  different  from  being  "heeled" 
with  lots  of  supplies  for  himself,  personal. 

— "CHZCK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


DISNEY  STILL  LOSES  ON  "SPIRIT" 

78  Free  Programs  For  Fighting  Troops 


Out  $56#000  Even  If 
He  Is  Paid  $80,000; 
Overtime  Was  $6,000 

The  storm  of  oratory  in  the  House 
of  Representatives,  culminating  Mon- 
day in  a  vote  refusing  reimburse- 
ment of  the  Treasury  Dept.,  for  the 
$80,000  it  agreed  to  pay  Walt  Dis- 
ney for  producing  "The  New  Spirit," 
failed  to  bring  forth  the  fact  that 
the  creator  of  Donald  Duck  faces 
a  loss  of  $56,000,  even  if  he  is  paid 
the  $80,000  by  the  government;  that 
Technicolor  Corp.  quoted  a  below- 
market  cost  for  prints  ;  that  National 
Screen  Service  is  handling  physical 
distribution  without  charge ;  that  film 
carriers  are  transporting  the  film 
without  compensation ;  that  in  circu- 
lating prints  of  a  single  subj  ect  to 
12,000  theatres  within  a  strictly  lim- 
ited time,  the  industry  is  doing  the 
biggest  job  it  has  ever  accom- 
plished. 

Disney's  cost  sheet,  the  producer 
said  in  New  York  this  week,  did  not 
even  cover  the  extra  overtime 
charges,  amounting  to  $6,000  or 
$7,000  for  studio  workers  under 
terms  of  their  contract,  necessitated 
by  the  speed  demanded  by  the  Trea- 
sury officials  in  getting  the  reel  into 
circulation  in  time  to  serve  its  pur- 
pose in  connection  with  carrying  a 
vital  message  to  millions  of  new  tax 
payers. 

The  fact  that  Disney  used  his 
leading  cartoon  character  in  the  film, 
and  actually  went  into  competition 
with  his  own  product  by  making  a 
picture  for  free  distribution,  stands 
to  cost  the  producer  an  estimated 
$50,000  in  bookings  on  his  own  pic- 
tures, the  producer  said,  because  of 
cancellations  of  dates  which  will 
follow  from  theatres  because  of  this 
self-competition. 

It  was  further  explained  that  the 
$80,000  covered  the  cost  of  1,100 
Technicolor  prints  so  that  the  coun- 
try could  be  covered  in  record  time. 
On  these  prints  an  actual  loss,  in 
addition  to  that  of  Disney's  on  the 
government-requested  film,  was  taken 
by  Technicolor  Corp.,  which  quoted 
a  price  below  that  charged  to  any 
producer  making  films  for  commer- 
cial distribution.  Also  included  in 
the  $80,000  is  the  cost  of  100  prints 
of  "The  New  Spirit"  on  16  mm 
film. 

Disney  said  that  the  lowest  cost 


INDEX  OF  DEPARTMENTS 

Page 

Advance  Dope    17 

Boxoffice  Slants    18 

Feature  Booking  Guide   24 

Hollywood    20 

Newsreel  Synopses    22 

On  the  Patriotic  Front   10 

Program  Exchange    16 

Selling  the  Picture   12 

Shorts  Booking  Guide   27 

Short  Subject  Reviews   22 

Showmanalysis    14 

Variety  Club  Notes   23 


BELIEVE  IT  OR  NOT 

A  lady  walked  up  to  the  box  office  of 
the  Paramount  Theatre  in  Atlanta  this 
week,  purchased  a  25  cent  defense 
stamp  and  in  all  seriousness  asked  the 
cashier  how  much  profit  the  theatre  was 
allowed  on  each  stamp  sold. 


for  Donald  Duck  cartoons,  made 
on  regular  schedule  with  six  months 
allowed  for  completion,  runs  around 
$40,000,  exclusive  of  the  cost  of 
prints. 

While  the  oratory  echoed  through 
the  legislative  halls,  the  film  "The 
New  Spirit"  was  doing  a  job  of 
work  for  the  Treasury  Dept.  Na- 
tional Screen  officials  said  the  picture 
was  being  shown  on  screens  through- 
out the  country.  Exhibitors,  co- 
operating with  the  request  made 
upon  the  industry  by  government  offi- 
cials, are  playing  the  film  as  and 
when  dated  for  them  by  National 
Screen  in  order  to  play  it  through- 
out its  possible  bookings  in  the 
limited  time  and  with  the  limited 
number  of  prints  made  available  for 
this  huge  task. 

Disney  has  other  requests  from 
the  Treasury  Dept.  that  are  now  in 
work  for  regular  release  and  it  is 
not  the  intention  of  the  producer  to 
allow  the  present  controversy  to 
defer  in  any  way  their  fulfilment. 


Mahan  Feted  by  New 
Haven  Film  Men 

Roy  Haines,  WB  Eastern  division 
manager,  headed  a  list  of  over  100 
film  men  who  attended  a  testi- 
monial dinner  for  J.  Roger  Mahan, 
New  Haven  manager  for  Warner 
Bros.,  held  last  Monday  night. 
Mahan  has  been  promoted  to  New 
York  manager.  Present  also  was 
Philip  Sherman,  who  came  from 
Montreal  to  take  Mahan's  post. 


Ind.  Marshal  Requires 
Inspection  of  Films 

The  situation  in  Indianapolis  film 
exchanges,  where  employes  are  on 
strike,  was  complicated  this  week 
by  an  order  issued  by  State  Fire 
Marshal  Clem  R.  Smith  requiring 
that  all  films  shown  in  the  state  be 
inspected.  Both  exhibitors  and  dis- 
tributors maintain  that  the  responsi- 
bility and  expense  of  inspection  rests 
with  the  other. 


Kuykendall  Sees  Progress 
In  New  Selling  Method 

Ed  Kuykendall,  president  of  the 
MPTOA,  said  this  week  that  pro- 
posals for  selective  buying  and  20 
per  cent  cancellations,  as  well  as  for 
changes  in  arbitration  procedure 
have  made  much  progress.  He  added 
that  MPTOA  representatives  who 
have  attended  the  UMPI  sessions 
are  advising  the  Board  of  Directors 
of  proceedings  and  asking  for  the 
Board's  reactions  to  certain  pro- 
posals. 


War  Activities  Group 
Arranging  For  Shows 
In  Combat  Areas 

Plans  were  under  way  this  week 
for  the  preparation  of  78  two-hour 
movie  programs  to  be  contributed 
without  cost  to  the  armed  forces  of 
the  United  States  in  combat  areas, 
including  the  Far  East,  Ireland  and 
Iceland.  Barney  Balaban,  president 
of  Paramount,  gave  the  first  inti- 
mation of  the  plan  this  week  in  re- 
ply to  an  attack  on  Brig.  Gen. 
Hershey's  rating  of  the  industry  as 
essential  by  William  A.  Brady, 
theatrical  producer.  Balaban  said, 
"Within  the  last  two  weeks  the 
Government  has  called  upon  the  in- 
dustry to  prepare  78  film  programs 
of  two  hours'  length  each  to  be  shown 
to  troops  in  the  combat  areas.  These 
pictures  will  constitute  a  six-month 
entertainment  supply.  They  are  up- 
to-the-minute  pictures  and  are  be- 
ing contributed  without  cost  to  the 
government." 

Details  of  these  programs  are  be- 
ing arranged  by  Francis  S.  Harmon, 
executive  secretary  of  the  War  Ac- 
tivities Committee  of  the  industry. 
The  plans  are  not  yet  completed  and 
even  the  Army  itself  has  no  knowl- 
edge of  the  scheme  except  from 
what  has  been  published  in  the  daily 
press.  It  could  not  be  learned 
whether  all  companies  are  partici- 
pating in  the  plan. 

These  programs  will  be 
apart  from  those  booked 
Army  Motion  Picture  Service  in 
New  York.  For  these  the  Govern- 
ment pays  but  the  pictures  are  not 
sent  to  combat  areas.  However,  they 
are  sent  to  Hawaii,  Alaska,  Canal 
Zone  and  other  points  not  regarded 
as  combat  areas. 

Balaban  also  pointed  out,  "It  is 
a  matter  of  record  that  the  British 
Government  has  requested  Ameri- 
can producers  to  do  everything  pos- 
sible to  maintain  an  uninterrupted 
flow  of  pictures  to  England."  The 
film  industry  there,  he  added,  is  al- 
ready crippled  and  is  depending  on 
American  films  to  help  maintain  the 
morale  of  civilians  and  soldiers  alike. 


entirely 
by  the 


New  Chairs  Cut  Use 
Of  Critical  Materials 

William  Gedris,  president  of  the 
Ideal  Seating  Company,  announced 
this  week  that  the  company  is  mak- 
ing a  new  line  of  chairs  which  will 
comply  with  the  governmental  pro- 
gram of  conservation  of  materials 
necessary  to  the  war  effort.  Mr. 
Gedris  stated  that  the  new  line  of 
chairs  makes  unnecessary  the  use  of 
per  cent  of  the  vital  materials 
formerly  employed. 

He  said  that  the  new  chairs,  called 
the  "V"  line,  possess  all  of  the  com- 
fort, durability  and  attractiveness 
of  the  company's  former  products. 
A  wide  choice  of  construction,  de- 
sign, fabric  and  color  is  available. 


February  14,  1942 

L  Bamberger 
UMPISec'y 

Is  Given  Leave  of  Absence 
From  RKO  to  Accept  Post 

Leon  J.  Bamberger,  sales  promo- 
tion manager  for  RKO,  has  been  ap- 
pointed executive  secretary  of  the 
UMPI.  Ned  Depinet  and  Harry 
Brandt  jointly  announced  the  ap- 
pointment last  Friday.  Depinet  said 
that  RKO  had  given  Bamberger  a 
leave  of  absence  to  accept  the  post. 
He  begins  his  new  duties  on  Mon- 
day. 

Temporary  national  headquarters 
of  the  UMPI  will  be  in  the  Hotel 
Astor,  it  was  announced,  and  Bam- 
berger will  make  his  office  there. 

The  newly  appointed  secretary 
has  been  sales  promotion  manager  for 
RKO  for  the  last  ten  years.  Pre- 
viously he  was  with  Paramount  and 
Famous   Players-Lasky  Corp. 

Shirley  Temple  Shorts 
Now  4-Reel  Featurette 

Astor  Pictures  has  combined  four 
Shirley  Temple  short  subjects  into 
a  four  reel  featurette  titled  "Our 
Girl  Shirley."  Considerable  inter- 
est has  been  manifested  in  the  star 
since  her  latest  picture  and  her  im- 
minent appearance  on  the  radio. 


"Invaders"  Premiere  Feb.26 

"The  Invaders,"  English  made 
picture  featuring  Laurence  Olivier, 
Leslie  Howard  and  Raymond  Mas- 
sey,  will  have  its  American  prem- 
iere at  the  Capitol  Theatre  in  New 
York  on  Feb.  26.  Columbia  is  re- 
leasing the  picture  here. 


Spencer  Joins  Wil-Kin 

Perry  Spencer,  formerly  publicity 
director  for  Republic  Pictures  of  the 
Southeast,  has  been  named  adver- 
tising and  sales  promotion  manager 
for  Wil-Kin  Theatre  Supply  with 
offices  in  Atlanta  and  Charlotte. 


SHOWMEN'S 

Trade     /^Sfs^  Review 


Vol.  36,  No.  4 


Feb.  14,  1942 


Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 


Published  every  Friday  by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York  City.  Telephone  BRyant  9-5606. 
Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager; 
Harold  Rendall,  Equipment  Advertising 
Manager:  West  Coast  Office,  Guaranty 
Bldg.,  6331  Hollywood  Blvd.,  Hollywood. 
Calif.,  Telephone  Hollywood  1390,  Ann 
Lewis,  manager;  London  Representative, 
Milton  Deane,  185  Fleet  St.,  London 
E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homelmsh,  Syd- 
ney, Australia.  Subscription  rates  per 
year:  $2.00  in  the  United  States  and 
Canada ;  Foreign,  $5.00.  Single  copies, 
ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  second  class  matter 
February  20,  1940,  at  the  Post  Office  at 
New  York,  N.  Y.,  under  the  Act  of  March 
3,  1879.  Contents  copyrighted  1942  by 
Showmen's  Trade  Review,  Inc.  Printed 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York  City 


February  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Important  Dates 

Feb.  26:  Academy  Awards  Dinner.  Bilt- 
raore  Bowl,  Hollywood. 

Mar.  14 :  Warner  Club  Banquet  and 
Ball,  Hotel  Waldorf  Astoria,  New  York. 

JIarch  15:  Boston  Cinema  Club  dinner 
dance. 

April  28  :  Schine  anti-trust  suit  to  trial, 
Federal  Court,  Buffalo. 

May  4-8:  SMPE  Spring  convention, 
Hollywood-Roosevelt  Hotel,  Hollywood. 


Pete  Harrison 
On  Job  25  Years 

Began  Exhibitor-Reviewer 
Career  with  M.  P.  News 


(See  Cover) 


P.  S.  (Pete)  Harrison,  editor 
and  publisher  of  Harrison's  Reports, 
this  month  celebrates  his  twenty- 
fifth  year  as  a  trade  reviewer.  It 
was  in  February  1918  that  Harrison 
was  engaged  by  William  A.  John- 
ston, publisher  of  Motion  Picture 
News,  to  review  pictures  from  the 
standpoint  of  the  exhibitor,  and 
Pete  resigned  his  theatre  connec- 
tion to  begin  a  unique  career  as  a 
reviewer  and  vigorous  champion  of 
the  cause  of  the  exhibitor. 

Motion  Picture  News  announced 
this  innovation  in  trade  paper  ser- 
vice with  large-space  advertisements 
and  Pete's  first  batch  of  reviews 
included,  among  others,  the  Harri- 
son estimates  of  such  features  as 
"Within  the  Cup,"  a  Hodkinson  re- 
lease starring  Bessie  Barriscale ; 
"The  Kaiser — the  Beast  of  Berlin," 
Universal ;  "Desired  Woman,"  Vita- 
graph  ;  "The  Doctor  and  the  Wo- 
man," Universal-Jewel ;  "Fast  Com- 
pany," Universal-Bluebird ;  "One 
More  American,"  Paramount. 

Pete  resigned  from  the  Motion 
Picture  News  to  establish  his  own 
paper,  and  his  first  issue  of  Harri- 
son's Reports  was  published  July  5, 
1919.  The  publication  was  hailed  as 
a  radical  departure  in  trade  paper 
journalism.  From  its  beginning  Har- 
rison's Reports  has  never  accepted 
paid  advertising;  Pete  consistently 
adhering  to  his  premise  that  only  by 
maintaining  a  no-paid-advertising 
policy  could  he  review  pictures  with- 
out bias.  It  is  said  by  many  who  are 
Pete's  intimate  friends  that  had 
Harrison  accepted  advertising  he 
could  have  become  one  of  the  wealth- 
iest trade  paper  publishers  in  this 
industry. 

Throughout  his  career  Pete  has 
been  an  ardent,  at  times  a  bellicose, 
champion  of  the  independent  exhibi- 
tor. Both  from  the  rostrums  at  ex- 
hibitor gatherings  and  in  the  col- 
umns of  his  paper,  Pete  has  lashed 
out  in  two-fisted  attack  on  any  prac- 
tice or  proposal  which  in  his  view 
was  inimical  to  the  best  interests  of 
the  exhibitor. 

With  all  his  occasional  war-like 
attitude  and  hard-hitting  criticism  of 
that  which  he  opposes,  Pete  enjoys 
wide  friendship  in  industry  circles. 
His  comment  on  pictures  is  taken 
as  the  final  word  by  a  large  number 
of  exhibitors  who  rely  upon  his 
judgment  with  complete  confidence, 
and  at  trade  gatherings  a  hearty, 
friendly  manner  and  beaming  smile 
^ave  won  him  a  wide  personal  fol- 
lowing. 


Industry  Is  Essential,  Says 
Selective  Service  Official 

Instructions  Given  to  California  Boards  to  Defer 
Actors,  Writers,  Producers,  Cameramen,  Sound  Engineers 


Selective  Service  regards  the 
essential  industry,  it  was  learned 
ties  Committee  which  had  done 
War  Activities  Committee  is  headed 
by  George  J.  Schaefer,  president  of 
RKO.  Francis  B.  Harmon  of  the 
MPPDA  is  executive  secretary  of 
the  committee. 

Brig.  Gen.  Lewis  B.  Hershey,  Di- 
rector of  Selective  Service,  has  sent 
instructions  to  California  draft 
boards  to  grant  deferment  to  actors, 
directors,  writers,  producers,  camera- 
men, sound  engineers  and  other  tech- 
nicians who  cannot  be  replaced  be- 
cause of  the  shortage  of  persons  of 
their  qualifications  and  skill.  Schaefer 
said  that  the  industry  would  not 
ask  for  blanket  deferments  as  a  re- 
sult of  the  ruling  but  that  it  would 
apply  for  the  exemption  of  certain 
indispensable  individuals. 

It  was  noted  that  the  ruling  ap- 
plied solely  to  production  personnel 
and  had  no  effect  whatever  on  those 
engaged  in  distribution  or  exhibi- 
tion. Neither  had  it  any  effect  on 
priorities  of  materials.  The  War 
Activities  Committee  is  still  engaged 
in  attempting  to  obtain  certain  ma- 
terials necessary  to  continue  the  pro- 
duction, distribution  and  exhibition 
of  pictures.  It  is  felt  that  Gen. 
Hershey's  ruling  may  have  some  in- 
fluence on  those  in  charge  of  pri- 
orities. 

A  number  of  prominent  actors  and 
technicians  are  already  in  the  ser- 
vice, including  Robert  Montgomery, 
James  Stewart,  Wayne  Morris,  John 
Ford,  Garson  Kanin,  Eugene  Zukor 
and  Gene  Markey. 


motion  picture  industry  as  an 
this  week  from  the  War  Activi- 
much  to  obtain  the  ruling.  The 


$4,500,000  For 
22  Republic  Pix 

Yates  and  Siegel  Budget 
Balance  of  Year's  Program 

Republic  will  spend  $4,500,000  on 
twenty-two  pictures,  all  that  remain 
of  its  66  picture  program  for  the 
1941-42  season,  it  was  announced  this 
week.  Production  conferences  have 
been  held  at  the  home  office  between 
M.  J.  Siegel,  president  of  Republic 
Productions  and  Herbert  J.  Yates, 
Chairman  of  the  Board.  Included 
in  this  program  are  eleven  features, 
ten  Westerns  and  one  serial. 

Biggest  of  the  features  is  "Flying 
Tigers"  starring  John  Wayne  and 
Ray  Middleton  on  which  $750,000 
will  be  spent ;  Judy  Canova's  newest 
comedy,  "Lazy  Bones,"  will  cost 
$500,000;  Don  Barry  will  appear  in 
features  for  the  first  time  in  "Re- 
member Pearl  Harbor"  to  be  made 
at  a  cost  of  $450,000 ;  Betty  Kean  in 
"Moonstruck,"  a  musical  extrava- 
ganza, will  cost  $350,000 ;  "The  Road 
to  Mandalay"  is  budgeted  at  more 
than  $250,000. 


Army  Film  Man 
Guest  of  AM  PA 

Lt.-Colonel  Melvin  E.  Gillette,  in 
charge  of  the  Army's  Training  Film 
Production  Laboratory  at  Fort  Mon- 
mouth, N.  J.,  was  guest  of  honor 
at  the  A.M.P.A.  "Salute  to  the 
U.  S.  Signal  Corps"  Luncheon  on 
Thursday  in  New  York.  Colonel 
Gillette,  whose  unit  includes  the 
majority  of  top  industry  technicians 
and  writers  now  in  service,  explained 
the  use  of  motion  pictures  in  Amer- 
ica's new  army. 

The  Fort  Monmouth  unit,  which 
Colonel  Gillette  inaugurated  in  1937 
with  a  staff  of  two  enlisted  men  and 
one  civilian  employe,  today  consists 
of  270  uniformed  movie-makers, 
whose  1942  schedule  includes  the 
production  of  125  reels  exclusively 
for  Army  release. 


FOR  SERVICE  MEN 


Karl  Hoblitzelle,  president  of  Interstate 
Circuit  of  Texas  and  William  Elliott, 
latest  of  Interstate  employes  to  join 
the  colors,  look  at  a  plaque  bearing  the 
names  of  Interstate  employes  already  en- 
listed. Each  theatre  will  have  a  plaque 
for  its  men  in  the  service.  The  circuit 
will  also  pay  Government  insurance  pre- 
miums for  each  man  equal  to  the  amount 
of  group  insurance  he  held  while 
working. 


Univ.  Sells  10,000 

Before  leaving  on  a  two  week  tour 
of  mid-Western  exchanges,  William 
A.  Scully,  Universal  general  sales 
manager,  announced  last  week  that 
the  company  has  already  exceedcJ 
10,000  accounts  for  the  current  year. 
While  it  has  hit  that  mark  previ- 
ously, this  year  it  is  four  months 
earlier  than  ever  before. 


Page  S 


SHOWMEN'S    TRADE  REVIEW 


February  14,  1942 


NEW  THEATRE  CHAIR  WINS  WPB  APPROBATION 

A  new  type  of  theatre  chair  is  inspected  in  Washington  by  Dewitt  Moore  (left) 
and  A.  Julian  Brylawski  of  WPB,  while  (extreme  right)  H.  M.  Taliaferro,  presi- 
dent of  American  Seating  Co.,  developers  of  the  new  model,  looks  on.  The 
chair,  which  makes  a  dual  contribution  to  the  nation's  pool  of  metal  has  been 
approved  for  production  by  executives  of  the  WPB.  It's  design  and  construction 
reduces  the  use  of  critical  materials  by  75  per  cent.  Mr.  Taliaferro  stated  that 
in  addition  to  saving  materials  needed  for  war  industries,  thousands  of  pounds 
of  scrap  material  can  be  salvaged  because  old  chairs  the  new  models  replace 
have  far  more  metal  than  the  new  product. 


New  Container 
Is  Approved 

No  Violation  of  City  Or 
State  Laws  on  Film  Cans 

City  ordinances  and  state  laws 
prohibiting  the  transportation  of  film 
in  other  than  closed  metal  contain- 
ers, will  not  be  violated  by  the  use 
of  cardboard  and  fiberboard  con- 
tainers, it  was  learned  this  week, 
since  there  is  no  intention  of  dis- 
pensing with  the  galvanized  cans 
which  have  long  been  in  use  for 
transporting  film  between  exchanges 
and  theatres.  Postal  regulation  pro- 
viding for  the  use  of  metal  con- 
tainers are  also  covered  under  the 
Interstate  Commerce  Commission's 
regulations,  which  have  been  amend- 
ed to  allow  the  new  type  containers. 

Arthur  Dickinson  of  the  MPPDA 
explained  that  the  cans  which  used 
a  great  deal  of  tin  will  no  longer  be 
manufactured  so  the  regulations 
have  been  altered  to  allow  the  use 
of  a  cardboard  container  inside  of 
a  fiberboard  container.  The  Post 
Office  Dept.,  too,  will  allow  trans- 
portation of  film  in  this  way. 

City  ordinances  and  state  laws 
regarding  transportation  of  films  are 
all  subject  to  Federal  laws.  In  any 
event,  the  prohibition  against  carry- 
ing film  in  public  conveyances 
whether  in  metal  containers  or  not 
is  still  in  effect  and  will  remain  so 
until  such  time  as  the  I.C.C.  makes 
further  regulations  to  the  contrary. 

Selective  Buying 
Conn.  Preference 

First  Allied  Unit  to  Vote 
5-Block  Substitute  Plan 

First  Allied  group  to  vote  on  the 
three  substitute  film-buying  plans 
suggested  by  the  national  Board  of 
Directors  was  the  Connecticut  unit 
which  this  week  decided  it  favored 
a  plan  of  selective  buying  over  any 
scheme  of  block-booking  with  a  can- 
cellation privilege.  Under  the  plan 
approved  by  the  Conn,  group,  star, 
story  and  director  would  be  listed  in 
advance  with  the  exhibitor  free  to 
accept  or  reject  each  picture  as  he 
chooses. 

The  Connecticut  group  had  pre- 
viously voted  for  block  booking  with 
a  20  per  cent  cancellation.  However, 
it  has  been  learned  that  the  Govern- 
ment frowns  on  such  a  plan  but 
whether  the  Nutmeg  State  exhibitors 
were  influenced  by  the  Government's 
disapproval  or  not,  could  not  be 
learned. 

The  New  Jersey  unit  also  consid- 
ered the  three  proposals  this  week 
but  instead  of  voting  on  them  de- 
cided that  each  member  should  ex- 
press his  opinion  and  record  his 
nreference  on  a  poll  card  supplied  by 
National  Allied. 


For  Defense  Workers 

Akron,  O. — The  Allen  here  has 
started  a  midnight  show  policy. 


Conserve  Booth 
Materials-Conrow 

Altec  Men  Told  of  Long 
Grind  for  Booth  Equipment 

Conservation  of  essential  materials 
used  in  theatre  projection  rooms  is 
becoming  increasingly  important,  L. 
W.  Conrow,  president  of  Altec  Ser- 
vice Corp.,  told  a  nation-wide  con- 
ference of  his  service  managers  last 
week.  "The  complete  preparedness 
of  our  organization  to  help  the  ex- 
hibitor make  projection  and  sound 
mechanisms  and  parts  operate  at 
their  highest  efficiency  level  through 
their  entire  service  life,  makes  our 
engineers  an  essential  factor  in  the 
exhibitor's  efforts  to  effect  this 
conservation,"  he  said. 

G.  L.  Carrington,  vice  president 
and  general  manager  of  Altec  was 
mother  speaker.  "There  is  a  long 
grind  ahead  for  projection  and  sound 
equipment,"  he  said. 

War  Time's  First  Week 
Hurts  Theatres  Little 

The  first  week  of  War  Time 
seemed  to  have  little  effect  on  theatre 
business  in  most  places,  due  largely 
to  the  bad  weather  of  the  week.  Sev- 
eral film  men  pointed  out  that  Day- 
light Saving  in  the  Summer  was 
principally  harmful  to  theatre  busi- 
ness because  of  the  outdoor  activities 
it  encouraged  after  dinner  hours — 
something  precluded  now. 

'Hidden  Hunger'  Preview 
Feb.  18  in  Washington 

Washington  —  "Hidden  Hunger," 
official  film  of  the  National  Nutri- 
tion Program,  will  be  launched  at  a 
special  preview  at  the  Mayflower  Ho- 
tel here  on  Feb.  18.  Government 
officials  and  guests  of  Administra- 
tor Pan'  V.  McNutt  are  expected 
to  attend. 


Parkside,  Detroit 
Wins  Under  Sec.  X 

Withdraw  2  Arbitrations; 
3  More  Cases  Are  Filed 

The  Parkside  Theatre  in  Detroit 
this  week  became  the  first  theatre  to 
win  an  arbitrator's  award  under  Sec- 
tion X  of  the  consent  decree.  Arbi- 
trator Wilbur  M.  Brucker,  former 
Governor  of  Michigan,  decided  that 
the  distributors  must  sell  to  the 
Parkside,  regardless  of  the  circuit 
affiliations  and  buying  power  of  sur- 
rounding theatres. 

Two  arbitration  cases  in  the  Des 
Moines  Tribunal  were  withdrawn 
this  week  by  the  complainants.  Wil- 
liam Tiermeier  and  Ira  Lee,  owners 
of  the  Avon  Theatre,  Burlington  had 
charged  that  Warner  Bros,  and 
RKO  brought  back  first-run  pic- 
tures at  other  theatres,  thus  depriv- 
ing them  of  a  legitimate  second  run. 
lack  Keuth  of  the  Gem  Theatre, 
Charles  City,  Iowa,  charged  that 
Paramount  had  refused  to  sell  him 
product  on  any  run. 

M.  M.  Konczakowski,  owner  of 
the  Regent  Theatre,  Buffalo,  has 
*iled  a  complaint  charging  that  new 
contracts  give  the  Appolo  Theatre 
seven  days'  clearance  over  the  Re- 
gent. 

J.  J.  Cooney  of  the  Rio  Theatre, 
Hammond,  Ind.,  has  filed  a  com- 
plaint against  the  five  majors  charg- 
ing unfair  clearance  of  the  Partheon, 
Orpheum,  Paramount  and  Calumet 
Theatres. 

George  Valos,  of  the  Wheaton 
Theatre,  Wheaton,  111.,  has  also 
complained  to  the  Chicago  Tribunal, 
charging  that  Fred  Anderson's  Ar- 
cade Theatre  in  St.  Charles  arbi- 
trarily took  six  weeks'  clearance  on 
Wheaton. 

Clearances  of  Asbury  Park,  N.  J., 
theatres  over  the  Liberty  in  Free- 
hold were  changed  by  order  of  an 
arbitrator  this  week. 


Export  Films 
Are  Censored 

Inspectors  Look  For  Codes 
Coastlines  Can't  Be  Shown 

All  pictures  being  exported  are 
subject  to  censorship,  it  was  learned 
when  the  Treasury  Department  ad- 
vised the  MPPDA  that  it  was  in- 
voking restrictions  under  the  Trad- 
ing With  the  Enemy  Act  of  1917. 
Thus,  while  it  is  considered  all  right 
for  American  audiences  to  see  pic- 
tures of  the  damage  to  the  U.  S. 
Fleet  at  Pearl  Harbor,  the  Govern- 
ment does  not  wish  to  have  these 
pictures  shown  in  foreign  countries. 
It  is  also  considered  a  possibility 
that  certain  backgrounds  may  appear 
in  pictures,  both  old  and  new,  which 
it  is  desired  be  kept  from  enemy 
eyes. 

Some  distributors  believe  that  pic- 
tures should  be  censored  at  the  source 
rather  than  submitted  to  further 
scissoring  after  they  have  been  com- 
pleted. Since  Treasury  officials  will 
now  demand  to  inspect  every  picture 
before  export,  space  in  New  York 
projection  rooms  will  be  at  a  pre- 
mium. The  Customs  Dept.  will  fur- 
nish an  inspector  on  an  hour's  no- 
tice to  examine  film.  Inspectors  will 
be  on  the  alert  to  determine  whether 
anv  codes  are  included  in  titles  and 
that  no  part  of  the  United  States 
coastline  or  any  vital  defense  area 
is  shown. 


Skouras  Circuit  Collects 
$30,000  for  March  of  Dimes 

Nearly  $30,000  was  collected  in 
the  March  of  Dimes  drive  by  the 
Skouras  Circuit  in  New  York,  it 
was  announced  this  week  by  Trea- 
surer Si  Fabian,  who  urged  all 
theatres  to  send  in  their  contribu- 
tions as  quickly  as  possible  so  that 
a  final  report  could  be  made.  An- 
other high  mark  was  set  by  the  600 
seat  Translux  Theatre  in  Washing- 
ton which  collected  $2,035.39. 

Other  large  collectors  were  Mullin 
and  Pinanski,  $30,000;  Paramount- 
Richards,  $24,000;  Randforce,  New 
York,  $12,000;  Tri-States  of  Iowa, 
$24,000. 


Ready  Blackout 
Rules  for  Theatres 

Blackout  rules  for  theatres  are  be- 
ing formulated  and  will  be  submitted 
to  the  committee  headed  by  John  J. 
Payette  for  final  approval  next  week. 
The  regulations  will  entail  specific 
duties  for  every  member  of  a  theatre 
staff.  Regular  drills  will  be  pro- 
vided for. 


Funeral  Rites  for  Churchill 

Funeral  services  were  held  this 
week  for  Douglas  Churchill,  well 
known  Hollywood  correspondent, 
who  died  last  Saturday.  Churchill 
was  chairman  of  the  Hollywood  cor- 
respondents' association,  as  well  as 
representative  in  movieland  for  The 
Nezv  York  Times  and  Red  Book. 


Buy  U.  S.  Defense  Bonds 

Buy  to  the  limit  of  your  ability. 


^IETY  REPORTS  SAMUEL  GOLDWYN'S 


BURNING  UP  BOX-OFFICES  EVERYWHERE! 


"Such  a  good  pace  kept  for  a  third  week  at  Radio  City  Music  Hall." 


%l&°"$ock.  First  time  a  film  has  gone  this  long  here  since  'Snow  White"' 


J/Kte  "Heading  for  a  new  record.  Should  corral  best  marker 


"Smashing  along  . . .  Standout .  ..In  the  groove." 


0 

// 


SAMUEL  GOLDWYN      i*^*  *  "Record  for  house  and  town. 


{J^1,  cftfk  //^'a"r  °^      *°wn  ' ' '  ^enomena'  business. 

G^*'  J*Qji,,iOff  to  fast  start  in  important  money" 

^ffM^      ^^J^^'A  sizzler'  M'9hty  torrid" 

BARBARA  STANWYCK 


PRESENTS 

s 


Directed  by  HOWARD  HAWKS 


R  K  O 
RADIO 


PRODUCED  BY  SAMUEL  GOLDWYN 

Screen  Play  by  Charles  Brackefr  and  Billy  Wilder 


HCPJRES  \  ^ 


flfezZrFs  special  national  box  office  reports:  "Leading  hot  list  of  money  films. 
Marking  up  some  unusual  extended  runs.  Living  up  to  its  title.  Holding  for 
sixth  weeks  in  Boston,  Chicago,  Providence  and  Washington." 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


February  14,  1942 


  THE  FILM 

iiiiimim  m 


ON  THE  PATRIOTIC  FRONT 


Flags  of  United  Nations  Impressively  Displayed  at  Roxy 

Center  of  interest  in  this  display  of  the  flags  of  the  twenty-six  United  Nations  in  the  lounge  of  the  New 
York  Roxy  consists  of  important  parts  of  the  pact  of  the  "fight  to  the  finish"  nations.  The  display, 
according  to  Manager  Homer  H.  Harman,  "has  created  nothing  less  than  a  sensation  on  the  part  of  our 
theatre  patrons  .  .  .  four  out  of  five  stop  to  examine  the  flags." 

L  A.  Theatre  Defense  Policies  Cited  as  Model  for 
National  Organization;  Manual  Covers  Emergencies 


Recommendation  that  the  pattern  of  the  Los 
Angeles  Theatre  Defense  Bureau  be  adapted 
for  a  national  organization  puts  "another  feather 
in  the  cap  of  the  motion  picture  industry,"  B.  V. 
Sturdivant,  director  of  the  Bureau  said  when 
informed  that  the  regional  director  of  the 
Ninth  OCD  Area  had  decided  to  cite  the  poli- 
cies of  the  organization  as  a  model  to  authori- 
ties in  Washington. 

The  Los  Angeles  bureau,  first  in  the  United 
States,  was  formed  by  theatremen  immediately 
after  the  Japanese  sneak  attack  on  Pearl  Har- 
bor. 

Purposes  of  the  Bureau  are : 

1.  Building  of  morale  and  patriotism.  2. 
Educating  the  public  in  emergency  methods. 
3.  Educating  all  employees  in  measures  for  the 
complete  safety  of  audiences.  4.  Keeping  amuse- 
ment centers  open,  provided  they  are  safe,  Class 
A  structures. 

A  manual  covering  every  possible  emergency 
has  been  turned  over  to  every  amusement  op- 
erator, and  all  theatres  now  conduct  periodical 
rehearsals  in  safety.  Following  are  the  points 
of  the  program  worked  out  by  the  Bureau : 

Every  employee  is  being  trained ;  every  manager  is 
an  official  fire  warden  and  has  been  instructed  in  fire 
work.  All  assistant  managers,  usherettes,  projectionists 
are  receiving  standard  Red  Cross  training. 

Every  theatre  is  prepared  for  impromptu  entertain- 

GET  "THE  NEW  SPIRIT'' 

There  are  only  1100  prints  of  Walt  Disney's 
Donald  Duck  in  "The  New  Spirit"  available 
for  use  in  12,000  theatres.  National  Screen 
Service  and  the  Film  Delivery  companies  are 
donating  their  services  and  doing  everything 
possible  to  speed  up  the  handling  to  allow 
Donald  to  complete  his  theatre  tour  before 
March  15th,  the  date  Uncle  Sam  has  marked 
as  the  finish  line. 

Do  your  part!  Accept  the  date  offered  you 
and  arrange  for  the  return,  or  forwarding, 
of  the  print  served  you,  according  to  instruc- 
tions, without  delay. 


ment.  If  lights  go  out,  each  house  has  emergency 
equipment. 

Every  amusement  center  is  displaying  the  American 
flag  and  showing  films  or  trailers  with  patriotic  appeals. 

Los  Angeles  has  been  divided  into  26  zones,  each  of 
which  is  in  charge  of  a  captain  with  several  lieutenants, 
whose  duties  are  to  check  all  amusement  places,  every 
drill  and  every  phase  of  the  bureau's  instructions. 

Using  the  same  zoning  system,  a  complete  telephonic 
network  has '  been  set  up,  whereby  amusement  places 
will  be  notified  within  three  minutes  of  trouble ;  or, 
if  civil  or  military  authorities  wish  information  to  be 
disseminated,  this  can  be  done  immedately. 

The  Bureau  is  making  films  to  educate  the  public  in 
safety  at  home  or  in  a  theatre. 

A  central  committee  passes  on  all  requests  for  the 
use  of  theatres  for  benefit  performances,  worthwhile 
charities,  or  for  use  by  authorities. 

Every  theatre  is  equipped  with  radio  for  the  pickup 
of  Presidential  broadcasts  .  .  .  and  all  programs  are 
so  arranged  so  that  they  may  be  interrupted  for  these 
broadcasts. 

In  co-operation  with  the  army,  the  local  defense 
council  and  similar  bodies,  trailers  have  been  run  regu- 
larly urging  enlistments  in  various  services. 


Laud  Columbia's  Bond  Plan 

Columbia  Pictures  announcement  that  De- 
fense Savings  Bonds  will  be  awarded  as  prizes 
in  the  company's  sales  drive  was  commended 
in  a  telegram  to  A.  Montague,  general  sales 
manager,  from  Eugene  W.  Sloan,  Executive 
Director  of  the  Defense  Savings  Staff. 


War-Time  Atmosphere 

Placing  small  flags  on  the  foyer  rail  at  aisle 
entrances,  on  stair  railings  at  landings,  and  large 
flags  at  either  side  of  the  stage  will  add  mate- 
rially to  the  patriotic  atmosphere  of  your 
theatre. 


Red  Cross  Program  Publicity 

A  lot  of  good  will  can  be  created  and  con- 
siderable attention  attracted  to  your  house  and 
programs  by  calling  on  the  Red  Cross  and  other 
war  units  to  have  their  leaders  appear  at  your 
theatre  for  five  minute  talks  on  their  activities. 
Use  it  on  the  "off"  night. 


Theatre  Can  Assist 
National  Farm  Plan 

The  plans  of  United  States  Secretary  of  Labor 
Frances  Perkins  and  Secretary  of  Agriculture 
Wickard  to  form  "farmerette  battalions"  to 
meet  the  expected  shortage  of  farm  labor,  offers 
unlimited  opportunities  for  effective  theatre  tie- 
ups.  Getting  your  theatre  into  the  forefront  of 
co-operation  with  activities  under  such  outstand- 
ing Governmental  sponsorship  lends  prestige  to 
your  enterprise  and,  aside  from  evidencing  your 
desire  to  assist  all  patriotic  effort,  generates  a 
volume  of  good  will. 

In  smaller  communities  the  county  agricultural 
agent  should  welcome  the  suggestion  that  he 
get  a  head  start  by  meeting  girl  volunteers  for 
the  work  on  the  stage  of  your  theatre  and  de- 
termining their  fitness,  either  by  conducting  a 
"quiz"  regarding  activities  in  which  they  are  to 
engage,  or  by  actual  physical  contests  such  as 
milking,  corn  husking,  etc. 

In  larger  cities,  where  the  co-operation  of 
branches  of  the  Federal  Department  of  Agri- 
culture is  obtainable,  some  ramification  of  the 
idea  can  be  used  to  induce  city  girls  to  enlist 
in  volunteer  groups  and  perfect  themselves  for 
service  in  the  needed  field  of  farm  production. 

There  are  so  many  possibilities  that  enumera- 
tion here  is  precluded  by  space  commitments. 
Just  pick  out  three  or  four  from  your  memory 
or  tickler  file  and  go  after  the  proper  authori- 
ties whose  co-operation  will  guarantee  the  news- 
paper and  radio  mention  that  is  certain  to 
guarantee  success. 


Wilby  Says  Defense  Shorts 
Help  Theatres  Showing  Them 

"Exhibitors  are  doing  something  worthwhile" 
in  showing  defense  subjects  offered  through 
the  War  Activities  Committee,  "but  at  the 
same  time  they  are  doing  no  more  than  the 
government  has  a  right  to  expect  of  them," 
W.  R.  Wilby,  head  of  the  exhibitor  sub-com- 
mittee of  the  WAC  said  this  week. 

W  ilby  also  pointed  out  that  in  showing  the 
pictures,  the  exhibitor  is  doing  much  for  himself. 

"I  ran  theatres  in  the  other  war,"  Wilby  said, 
"and  I  know  what  this  activity  is  saving  exhibi- 
tors in  the  way  of  high-pressure  selling,  local 
four-minute  speakers,  and  all  of  that,  so  on  that 
negative  side  the  activity  is-  probably  doing  as 
much  for  the  exhibitor  as  he  is  doing  for  the 
industry's  war  effort  in  exhibiting  the  pictures." 

Speaking  of  recent  additions  to  the  WAC  list 
of  releases,  Wilby  says  that  in  his  opinion 
"Bomber"  is  about  as  good  a  one-reeler  as 
anybody  made  last  year,  and  "Tanks"  is  "a 
reasonable  asset  to  any  program,"  while  "The 
New  Spirit"  ranks  high  as  an  entertainment. 


National  Screen  Training 
Marines  in  Camera  Work 

National  Screen  Service  has  placed  its  com- 
plete facilities  for  instruction  in  camera  anima- 
tion at  the  disposal  of  the  Marine  Corps.  The 
company  made  the  offer  immediately  after  it 
had  received  a  request  of  Captain  W.  M.  Nelson, 
U.  S.  Marine  Corps '  Photographic  Section, 
Marine  Schools,  Quantico,  Va.,  for  aid  in 
schooling  enlisted  men  for  the  work. 


February  14.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  11 


NEW  "VICTORY"  THEATRE  CHAIR 
SAVES  75%  CRITICAL  METALS 


Made  of  materials,  thoroughly  tested  and  approved  by 
American  Seating  Company's  Experienced  Engineers 


The  "Victory"  Theatre  Chair  is  here 

This  war-born  product  saves  75%  in 
critical  metals;  but  in  beauty,  comfort,  and 
durability,  it  ranks  with  the  best  prewar 
theatre  chairs. 

Look  it  over  carefully.  Study  its  design. 
Test  its  comfort.  On  every  point  you  will 
say,  "O.  K." 

By  replacing  your  present  obsolete 
chairs  now  you  will  release  many  more 
pounds  of  critical  metals  than  we  will  re- 
quire to  install  modern  "Victory"  Chairs. 
The  scrap  iron  and  steel  thus  made  avail- 
able will  help  build  planes,  ships,  guns, 
and  tanks. 

Yes,  we'll  build  them  as  swiftly  as  possi- 
ble so  that  you  may  have  new  chairs, serve 
your  patrons,  and  contribute  <^^£j> 


to  America's  Victory  Program. 


Dual  Purpose  "Victory"  Chair — Dewitt  Moore,  member  of  the  War  Production  Board  (at  left),  sits 
in  tlie  new  "Victory"  chair,  -while  Julian  Brylazvski,  consultant  for  the  motion  picture  industry, 
and  H.  M.  Taliaferro,  Pres.  of  the  American  Seating  Co.,  Grand  Rapids,  Mich.,  inspect  new  chair. 


GRAND  RAPIDS,  MICHIGAN 
World's  leader  in  public  seating.  Manufacturers  of  Theatre,  School, 
Church,  Auditorium,  Stadium  and  Transportation  Seating 
Branch  Offices  and  Distributors  in  73  Principal  Cities 


Page  12  SHOWMEN'S    TRADE    REVIEW  February  14,  1942 


Al  Swett's  Get  Acquainted  Idea 
Boon  to  Business,  Goodwill 


Three  Dealers  Cooperate  to 
Make  Sunday  Night  Parties 
Unforgettable  Fun  for  Guests 

Getting  people  acquainted  with  one  another 
is  one  thing  ;  having  them  follow  Llie  pro- 
cedure, with  your  theatre  as  the  beneficiary,  is 
another.  One  showman  succeeding  in  the  enter- 
prise is  Manager  Al  Swett  of  the  Orpheum 
Theatre,  Danvers,  Mass.  His  little  jtunt  works 
like  this : 

Every  Sunday  evening  two  patrons  are  se- 
lected from  the  audience  to  be  following  Sunday 
night  guests.  Each  patron  brings  along  a  friend, 
wife,  husband  or  sweetheart,  and  the  party  of 
four  attend  the  show  together  as  guests  of  a 
restaurant,  drug  store,  cleaning  establishment 
and  the  theatre,  sponsors  of  the  plan. 

On  the  "big"  Sunday  evening,  the  cleaning 
establishment  sends  a  car  to  pick  up  the  winners 
and  their  friends.  From  their  homes,  the  four 
people  are  whisked  to  the  restaurant  where  they 
are  served  dinner.  Before  they  arrive,  however, 
a  sign — "Reserved  for  Orpheum  Get  Acquainted 
Winners" — rests  on  the  table.  With  stomachs 
full  and  the  evening  still  young,  they're  deliv- 
ered to  the  Orpheum  and  deposited  in  reserved 
box  seats.  During  a  break  in  the  program,  they 
are  introduced  to  the  audience  by  a  prominent 
personage  and  engage  in  an  informal  chat  get- 
ting better  acquainted  with  their  neighbors. 

When  the  show  is  over,  they  are  driven  to 
the  drug  store,  where  they  may  have  their  fa- 
vorite beverages,  sundaes  or  sodas.  From  there 
they  are  driven  home  and  left  on  their  front 
doorsteps.  It's  the  end  of  a  perfect  day ! 

The  reaction  to  Swett's  Get  Acquainted  Idea 
is  remarkable  and,  needless  to  say,  the  Danvers 
exhibitor  intends  to  continue  it.  There  is  no 
cost  to  the  theatre  because  the  merchants  bear 
the  expense  in  return  for  a  trailer  which  men- 
tions their  names  in  connection  with  the  idea. 

The  merchants  themselves  feature  tie-in  signs 
in  their  windows.  The  cleaning  establishment, 
which  furnishes  the  transportation,  carries  a 
sign  on  the  car  which  reads :  "Orpheum  Thea- 
tre Get  Acquainted  Winners  On  Their  Way  to 
See  'Birth  of  the  Blues,'  etc." 

Swett  says  the  drug  store  is  the  busiest  place 
in  town,  the  restaurant  the  most  exclusive  and 
the  cleaning  establishment  the  best  of  its  kind. 
Therefore,  he  believes,  he  didn't  do  so  bad  in' 
picking  sponsors.  Business  has  picked  up  con- 
siderably, not  to  mention  the  goodwill  the  thea- 
tre has  received. 

And,  by  the  way,  the  newspaper  has  co- 
operated one  hundred  per  cent  with  publicity 
stories  and  columnistic  items. 

There  are  all  the  details,  Mr.  Exhibitor.  The 
rest  is  up  to  you. 


Old-Style  Detective  Ballyhoo 

Manager  Stanley  Schwam  of  the  Jayhawker 
Theatre,  Lawrence,  Kansas,  used  a  novel  stunt 
centered  around  the  title  in  his  campaign  on 
""Suspicion."  For  a  street  ballyhoo  a  man  was 
dressed  as  an  old-style  detective,  with  double 
peaked  hat  and  calabash  pipe.  He  was  labeled 
"I  Am  Suspicion"  and  nosed  about  stores  and 
offices  for  three  days  before  the  opening. 


The  doorman  and  cashier  of  the  Orpheum  are 
shown  here  holding  the  Get  Acquainted  Signs 
which  appear  in  the  wii.Jjws  of  merchants  co- 
operating with  Manager  Al  Swett  on  his  new 
business-  and  goodwill-building  stunt  in  Danvers, 
Mass.  Note  that  three  of  the  signs  carry 
"pockets"  to  hold  copies  of  the  theatre  program. 


Alldritt's  Mystery  and  Western 
Weeks  Draw  Extra  Business 

Suggestions  to  help  showmen  break  up  routine 
schedules  by  staging  "Special  Weeks"  were 
contained  in  an  article  which  appeared  in  the 
January  24  issue  of  STR,  page  14.  Among  the 
stunts  suggested  were  Laugh  Week,  "Take  a 
Picture"  Week,  Safety  Week,  Music  Week, 
Community  Week  and  Contest  Week. 

Now  along  comes  Manager  Don  Alldritt  of 
the  Fox  Strand  Theatre,  Salina,  Kansas,  with 
more  ideas  to  add  to  the  list.  Showman  Alldritt 
reports  that  he  put  on  a  successful  "Mystery 
Week"  during  which  every  picture  exhibited 
was  a  mystery. 

Another  successful  event  at  the  Strand  was 
"All-Western  Week."  Because  westerns  "pay 
the  rent"  for  a  majority  oi  showmen  throughout 
the  middle  west,  this  idea  should  be  especially 
welcomed  in  that  territory. 


Exploits  'Ball  of  Fire' 
With  a  Hot  Campaign 

With  a  comprehensive  campaign  highlighted 
by  a  candid  camera  stunt,  automobile  summons, 
bogus  passes  and  "car  for  sale"  ballyhoo,  Man- 
ager Johnson  Musselman  of  the  Rialto  Thea- 
tre, Louisville,  literally  burned  things  up  when 
he  went  out  to  sell  "Ball  of  Fire." 

The  candid  camera  tieup  included  the  print- 
ing of  5,000  announcements  to  be  on  the  watch 
for  the  cameraman  and  the  award  of  tickets  to 
those  who  found  themselves  in  the  group  of 
pictures  at  the  Camera  Corner. 

Three  thousand  bogus  passes  were  distributed 
by  ushers  to  Saturday  crowds,  with  the  main 
laugh  line  reading:  "ADMIT  ONE  thing— 
that  the  funniest  film  is  'Ball  of  Fire'." 

Another  novel  stunt  was  a  "Man-on-the- 
Street"  mind-reading  program  broadcast  in  front 
of  the  theatre,  with  passes  for  all  contestants. 

A  new  Cadillac  coupe  patrolled  the  streets 
and  carried  this  announcement :  "For  sale,  cheap, 
must  have  money  to  see  Gary  Cooper  and  Bar- 
bara Stanwyck  in  'Ball  of  Fire'." 

Musselman,  whose  campaign  was  engineered 
in  cooperation  with  Field  Representative  Eddie 
Rivers  of  RKO-Radio,  cooperated  with  the 
Royal  Crown  Cola  distributors  for  the  distribu- 
tion of  5,000  bottle-top  stickers  and  4,000  car- 
tons. He  obtained  space  for  a  30x40  display  in 
the  record  department  of  Stewart's  Dry  Goods 
store,  placed  stills  in  twenty  downtown  stores, 
crashed  the  newspapers  for  many  columns  of 
art  and  stories. 

A  4x50-foot  banner  and  three-sided  wings 
with  24-sheet  cutouts  was  used  for  a  special 
theatre  front,  and  four  framed  40x60  blowups 
were  spotted  on  the  mezzanine  floor  three 
weeks  ahead  of  the  "Ball  of  Fire"  opening. 


RKO  Managers  Compete 
In  "Hellzapoppin"  Contest 

RKO  Theatre  managers,  in  and  out-of-town, 
are  competing  among  themselves  in  a  "Hellza- 
poppin" contest.  One  hundred  dollars  in  cash 
and  two  handsome  wrist  watches  will  be 
awarded  the  men  turning  in  the  best  campaigns 
on,  and  doing  the  best  business  with  the  film 
version  of  the  Ole  Olsen-Chick  Johnson  com- 
edy sensation. 

The  judges  will  be  Jules  Levy,  producer  of 
the  picture,  Lou  Pollock,  in  charge  of  Eastern 
publicity  for  Universal,  Edward  Alperson,  chief 
of  RKO's  Film  Booking  Department,  and  Harry 
Mandel,  in  charge  of  National  Advertising  and 
Publicity  for  RKO  Theatres. 


CANADIAN  SHOWMAN  HONORED  ON  ANNIVERSARY 

When  a  manager  has  been  in  charge  of  one  theatre  for  twenty  years,  that  is  indeed  a  cause  for 
celebration.  The  few  showmen  here  and  there  throughout  the  United  States  and  Canada  who  have 
held  their  charges  for  that  length  of  time,  or  even  longer,  are  masters  of  showmanship;  they  are  men 
who  best  serve  their  communities;  they  are  men  whose  employes  are  loyal;  they  are  men  who  get 
things  done;  they  are  men  who  have  the  respect  and  confidence  of  their  superiors. 

In  this  category  belongs  Leon  E.  "Pop"  Osier,  for  the  past  two  decades  manager  of  the  Famous 
Players  Canadian  Corporation's  Regent  Theatre  at  Oshawa,  Ontario.  "Pop"  celebrated  his  anniversary 
recently  in  conjunction  with  that  of  the  theatre,  for  he  has  been  at  the  helm  of  the  Regent  ever 
since  it  opened  in  1922.  The  event  occasioned  a  special  anniversary  section  in  the  local  Times- 
Gazette  in  which  the  splendid  service  of  the  Canadian  showman  was  lauded  and  the  colorful  history 
of  the  theatre  reproduced.  Numerous  ads  of  congratulations  were  published,  as  well  as  greetings 
from  Hollywood  stars  and  others  prominent  in  the  industry.  J.  J.  Fitzgibbons,  president  of  Famous 
Players  Canadian  Theatres,  paid  tribute  to  "Pop"  by  declaring  that  "not  only  has  he  proven  a 
successful  theatre  manager,  but  we  believe  he  has  rendered  a  valuable  service  to  the  city  of  his 
adoption." 

The  special  section  itself  represents  an  excellent  achievement  on  the  part  of  everyone  who  took 
part  in  its  preparation. 


11th  HOUR  NEWS 

about  a 

BIG  PICTURE 


February  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Golden  Opportunity  To  Establish  Your  Theatre  as  a 
Cherished  Institution  is  Now!  Activities  Recommended 


Fourth  article  in  a  series  written  by  a  showman  for 
showmen,  this  discussion  of  institutional  good  will  activi- 
ties concerns  the  special  opportunities  now  presented 
thestremen  for  taking  leadership  in  community  work 
associated  with  war  conditions. 

The  golden  opportunity  to  place  your  theatre 
at  the  very  peak  of  the  cherished  institutions  of 
your  community  is  at  hand!  The  prominence 
that  is  being  thrust  upon  theatres  throughout 
the  nation  in  the  present  emergency  can  be  an 
invaluable  aid  in  emphasizing  the  importance  of 
your  position;  the  necessity  of  your  product; 
the  value  of  your  services,  and,  above  all,  the 
fact  that  the  United  States  Government  feels 
that  your  institution  is  the  best  possible  outlet 
for  the  dissemination  of  emergency  instruc- 
tions, and  vital  to  the  molding  of  opinion. 

Your  part  in  the  war  effort,  war  plans  and 
war  prosecution,  is  so  big  that  if  you  plan 
carefully,  work  diligently,  and  co-operate  un- 
selfishly, your  efforts  are  certain  to  assume  a 
dignity  that  will  prove  the  right  of  yourself 
and  your  business  to  top  place  in  the  hearts  and 
minds  of  the  people  you  serve.  The  war  is 
occupying  the  greater  part  of  public  thought 
and  effort  and  if  you  plan  to  make  your  estab- 
lishment the  one  place  from  which  most  of  the 
deserving  effort  emanates  the  appreciation  of 
the  populace  is  yours.  Appreciation  is  the  fore- 
runner of  gratitude,  and  gratitude  is  just  an- 
other name  for  good  will,  the  most  valuable 
asset  of  any  business. 

Practical  for  Goodwill  Buildup 

The  following  ideas,  while  tied  directly  to 
war  activities,  are  also  practical  for  the  build- 
ing of  good  will  under  all  conditions. 

In  San  Francisco  more  than  400  "Know  Your 
Neighbor"  Clubs  have  been  organized  and  are 
holding  meetings  in  garages,  churches,  halls, 
etc.  Getting  together  to  discuss  blackouts,  air 
raids,  first  aid,  and  other  recommended  activities 
is  very  important.  A  lot  of  unnecessary  con- 
fusion can  be  avoided  if  everybody  in  the  neigh- 
borhood is  personally  acquainted  with  the  people 
in  charge  of  this  work.  The  Y.M.C.A.,  Civilian 
Defense,  and  other  groups  are  providing  speak- 
ers, conducting  games,  and  in  other  ways  making 
the  meetings  enjoyable  as  well  as  educational. 

Be  the  first  to  inaugurate  this  activity  in  your 
community.  Get  the  city  officials  to  recommend 
it  and  solicit  the  various  agencies  for  assistance 
in  bringing  the  people  together  and  delivering 


"Buy  a  Defense  Bond,  Sonny?" 

World  premiere  of  Warners'  "Always  in  My 
Heart"  at  Wilmington,  Del.,  recently,  was  marked 
by  the  personal  appearance  of  the  city's  own  sing- 
ing star,  Gloria  Warren,  who  has  a  featured  role 
in  the  film.  Here  she  is  selling  Defense  Bonds 
and  Stamps  in  Braunstein's  Department  Store  as 
part  of  her  activities  during  the  colorful  event. 


the  talks.  Divide  your  neighborhood  into  sec- 
tions and  arrange  for  one  group  to  meet  each 
morning  before  the  opening.  Then  on  Sunday 
get  the  whole  aggregation  together  for  a  big 
meeting. 

Along  this  same  line  is  the  thought  to  get  the 
Air  Raid  Wardens,  Red  Cross,  and  other  groups 
to  use  your  place  as  organization  headquarters. 
Perhaps  the  lounge  or  some  other  part  of  the 
house  could  be  partitioned  off  temporarily  so 
that  these  meetings  could  be  held  during  your 
regular  show  periods. 

Be  sure  to  select  outstanding  business  men 
whenever  possible  as  speakers.  Their  presence 
will  add  prestige  and  dignity  to  your  effort  and 
your  establishment  can  profit  in  the  reflection 
of  their  popularity. 

It  might  also  be  a  good  idea  to  organize  the 
filling  station  attendants,  grocery  clerks,  milk 
delivery  men,  etc.,  into  groups  who  will  under- 
take some  special  activity  in  the  way  of  co- 
operation in  event  of  necessity. 

Can  Be  Box-office  Magnets 

Contests  for  the  sale  of  defense  bonds  and 
stamps  can  be  turned  into  excellent  good  will 
builders  and  at  the  same  time  prove  to  be  box 
office  magnets. 

Entertaining  the  mothers  of  service  men. 
Inaugurating  a  regular  yearly  tie-up  with  some 
newspaper  and  transportation  company  for  the 
entertainment  of  the  oldest  mothers  on  Mother's 
Day.  Booster  Clubs,  with  a  portion  of  the  re- 
ceipts going  into  a  fund  to  be  used  for  Easter 
Egg  hunts  at  Easter,  or  a  4th  of  July  celebra- 
tion at  some  park,  will  make  you  a  great  fellow 
with  the  youngsters  and  their  parents.  Boy 
Scouts  will  supervise  the  activities  for  you. 
And  remember  those  little  people  are  going  to 
grow  up  and  be  among  your  adult  patronage 
soon. 

Your  dancing,  music,  dramatic,  and  elocution 
teachers  will  co-operate  in  getting  together  a 
presentation  for  the  stage  in  which  all  of  their 
pupils  take  part.  Use  the  idea  during  Lent  or 
at  some  other  period  of  dull  business. 


Large-Space  Ads  Sell  Orpheum 
Attractions  to  Berman's  Patrons 

Out  in  Springfield,  111.,  Manager  Mort  Ber- 
man  of  the  Orpheum  Theatre  received  exten- 
sive coverage  in  the  Illinois  State  Journal  re- 
cently. How  it  all  came  about,  we  don't  know, 
for  Mort  forgot  to  furnish  any  details. 

Anyway,  it  stands  to  reason  that  the  big 
double-truck  Santa  Claus  coloring  contest,  in 
which  $25  in  cash  and  25  pairs  of  guest  tickets 
to  see  "Shadow  of  the  Thin  Man"  were  awarded 
as  prizes,  was  promoted  by  Berman. 

But  in  another  issue  of  the  local  paper,  he 
had  a  full-page  ad  on  "Babes  on  Broadway," 
in  addition  to  the  regular  ad  on  the  same  page. 
Why  tzvo  ads  were  used  is  not  explained.  An- 
other full-page  ad  on  "Louisiana  Purchase" 
featured  copy  to  the  effect  that  "Paramount 
Pictures, is  pleased  to  announce  an  early  show- 
ing at  the  Orpheum  of  its  great  musical  pic- 
ture." At  the  bottom  of  the  layout  "Hapny 
New  Year"  greetings  were  extended  by  Presi- 
dent Barney  Balaban  of  Paramount. 

Without  knowing  how  he  did  it,  we  can  only 
say  that  Berman  is  doing  a  swell  job  of  selling 
his  attractions  to  the  public. 


Giant  post  cards  in  color,  carrying  figures  of 
"Chocolate  Soldiers"  on  the  face  of  each  card, 
were  sent  to  a  large  mailing  list  by  Don 
Borrer,  Delavan,  Delavan,  Wis.,  as  part  of  his 
campaign  for  "The  Chocolate  Soldier." 


,  WHEN  you  see 
"A  TRAGEDY  AT  MIDNIGHT," 
YOU'LL  be  seeing  one  of  the  most 
UNUSUAL  and 


. .  that  is, 


INTRIGUING  mystery  melodramas 
OF  the  year. . .  We  defy  you  to 
DETERMINE  the  murderer  of 
BEAUTIFUL  Evelyn  Dennis,  the  girl 
WHO  lived  two  secret  lives  and 
WHOSE  romantic  escapades  were 
THE  talk  of  the  town 
UNTIL  all  the  clues 
ARE  woven  into  a 
WEB  that  entraps 
THE  killer  by 
GREG  SHERMAN,'' 
THE  radio  sleuth 
.  WHOSE  habit  of 
BEATING  the  cops 
AT  their  own  game 
WILL  have  you 
IN  stitches  ...  As 
,  GREG,  you'll  meet 
HANDSOME  JOHN 
HOWARD  . . .  and  the  role  of  his 
•  WIFE  and  helpmate  (?)  is  played  by 
YOUR  favorite  for  this  sort  of  role  — 
MARGARET  LINDSAY  ...  In  the 
'  SPLENDID  supporting  cast,  you'll 

FIND  such  top-notchers  as 
»  MENACING  KEYE  LUKE, 
UPROARIOUS  ROSCOE  KARNS, 
BEWITCHING  MONA  BARRIE, 
'  AND  Republic's  newest  young 

DISCOVERY,  MARILYN  HARE  . . . 
,  FOR  excitement,  action, 
COMEDY— you'll  find 
"A  TRAGEDY  AT  MIDNIGHT" 
►  ONE  of  the  year's  best! 
DON' 


REPUBLIC  PICTURE 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


February  14,  1942 


The  Lady  Is  Willi 


You  Should  Be  Willing  To 
Use  Ideas  Like  These 
To  Put  Over  the  Picture 

There  are  certain  things  you  can  do  to  sell 
every  picture.  You  take  newspaper  ads,  run  a 
trailer,  sell  the  editor  on  running  your  publicity 
stories,  fix  up  a  front,  put  a  sign  on  your  mar- 
quee, decorate  your  lobby,  etc.  Naturally  you 
will  do  all  those  things  to  sell  "The  Lady  Is 
Willing."  But  here  are  20  more  things  you  can 
do  to  sell  this  picture. 

1.  Pictorial  Publicity.  Because  of  the  fact 
that  Marlene  Dietrich  broke  her  leg  during 
the  filming  of  this  picture,  there  was  considerable 
newspaper  publicity.  In  order  to  remind  your 
patrons  that  this  is  the  same  picture,  you  should 
get  the  newspaper  to  re-run  one  of  the  stills 
published  at  the  time.  Or  you  can  supply  the 
paper  with  a  picture  in  mat  form. 

2.  Teaser  Cards.  There  are  some  teaser 
cards  easily  made  up  from  mats  available  which 
you  can  put  out  on  the  picture.  But  even  more 
intriguing  and  just  as  inexpensive  would  be 
simply  a  small  card  with  the  title  of  the  picture 
and  the  impression  of  a  pair  of  feminine  lips. 

3.  Selling  the  Title.  With  women  enlist- 
ing daily  for  civilian  defense,  you  can  set  up  a 
recruit-booth  in  the  lobby  and  do  your  bit  for 
the  country  and  at  the  same  time  get  publicity 
for  this  picture.  Here's  how :  Your  booth 
simply  bears  a  sign  over  it,  "If  the  Lady  Is 
Willing  to  Defend  America,  She  Can  Sign  Up 
Here."  You  don't  have  to  have  the  extraneous 
copy  any  larger  than  you  wish. 

4.  A  Title  of  Legs.  Since  the  star  of 
"The  Lady  Is  Willing"  is  renowned  for  her 
famous  underpinnings,  you  can  pull  one  stunt 
that  will  certainly  be  eye-catching.  Cut  out  a 
number  of  attractive  legs,  either  from  the  posters 
on  this  picture,  from  ads  or  other  sources,  and 


MY  LIFE  WITH  MARLENE  DIETRICH 

8y  BaJuf  Qotey, 


MITCHELL  LEISEN'S 
"THE  LADY 
IS  WILLING" 


oniBABY  C0REY...«..w„!,d.,Bobr. 


This  40  by  60  poster  takes  advantage  of  the  fact 
that  everyone  loves  a  baby  and  that  this  par- 
ticular baby  will  excite  plenty  of  comment.  You 
can  head  it  "My  Life  With  Marlene  Dietrich" 
and  use  any  still  you  fancy  so  long  as  they  bear 
the  baby's  picture. 


use  them  to  form  the  letters  of  the  title,  either 
in  a  large  lobby  display,  on  the  side  of  the 
building  or  on  a  24-sheet  board. 

5.  Cast  on  Display.  Get  a  cast  taken  off 
a  broken  leg  from  the  hospital,  put  it  in  the 
lobby  and  say  that  it  was  the  one  worn  by 
Marlene  Dietrich  when  she  fell  during  the 
making  of  the  picture.  Get  pictures  of  it  in  the 
papers,  too. 

6.  Sell  Defense  Bonds.  Enlist  the  aid  of 
the  town's  most  attractive  girls.  Put  up  a 
booth  in  the  lobby  and  over  it  the  sign,  "The 
Lady  Is  Willing.  Are  You?  Buy  a  Defense 
Bond  and  Get  a  Kiss."  Stills  and  playdate 
copy  can  surround  the  display. 

7.  Giveaway  a  Baby.  By  every  means  at 
your  disposal  announce  that  you  will  give  away 
a  baby  to  the  holder  of  a  lucky  ticket.  Use 
pictures  of  babies  in  publicizing  this  stunt.  Get 
the  newspapers  to  shout  about  it.  If  some  or- 
ganization protests,  so  much  the  better.  On  the 
night  of  the  drawing,  present  the  winner  with 
a  baby  pig  or  puppy. 

8.  Baby  Preview.  Stage  either  a  preview 
or  a  special  show  at  which  only  those  with  a 
baby  a  year  old  or  less  are  admitted.  A  hu- 
morous newspaper  reporter  can  get  a  funny 
story  out  of  the  reactions  of  the  infants  to  their 
screen  contemporary. 

9.  Birth  Notice.  In  the  birth  column  of 
your  newspaper  run  a  notice  with  copy  like 
this :  "Marlene  Dietrich,  actress,  announced  the 
acquisition  of  a  son,  aged  nine  months.  Miss 
Dietrich  and  Baby  Corey  are  doing  splendidly 
at  the  Strand  in  'The  Lady  Is  Willing'." 

10.  Baby  Bond  Tieup.  In  the  name  of 
Baby  Corey  or  Marlene  Dietrich,  present  a 
baby  bond  to  the  first  child  born  during  your 
run  of  the  picture.  Make  the  presentation  at  the 
hospital  with  the  press  on  hand  for  stories  and 
pictures. 

11.  Healthy  Baby  Contest.  Since  health 
posters  throughout  the  country  will  carry  Baby 
Corey's  picture,  run  a  contest  to  find  the 
healthiest  baby  in  your  town.  Give  the  winner  a 
Defense  Bond  or  promote  baby  merchandise  as 
prizes. 

12.  Mother  and  Child  Photo  Contest.  This 
stunt  can  get  reams  of  publicity  and  should  in- 
trigue much  of  the  populace  in  your  vicinity. 
Through  the  newspaper,  request  mother  and 
child  photos  and  have  them  judged  by  promi- 
nent local  personages.  You  can  also  ring  in  a 
photographer  on  this  tieup.  It  has  the  further 
advantage  that  if  by  chance  you  cannot  get  the 
newspaper  interested,  you  can  still  run  the 
contest  in  the  lobby  with  your  patrons  voting 
on  which  they  think  is  the  most  beautiful  ■  child. 
Of  course,  to  tie  it  all  up  with  the  picture  use 
Marlene  Dietrich's  picture  with  Baby  Corey. 

13.  Baby  Corey's  Double.  Baby  Corey  is 
the  kind  of  kid  who  will  make  all  the  mothers 
and  lots  of  other  people  cry  "Oh!"  and  "Ah!". 
So  there  would  be  considerable  rivalry  in  a 
contest  to  see  whose  child  looks  the  most  like 
him.  Such  a  contest  can  be  run  either  through 
the  newspapers,  or  in  lobby  photographs.  You 
can  accept  snapshots  or  any  other  type  of  pic- 
ture. And  then  to  make  it  a  real  affair,  you  can 
have  the  children  in  person  on  the  stage  to  be 
judged  by  the  audience. 

14.  Glorify  Baby  Doctor.  Locate  your 
town's  oldest  baby  doctor  and  get  a  feature 
story  from  him.  You  can  have  him  pose  with 
the  winner  of  one  of  the  baby  contests  or  make 
him  the  judge.  The  newspaper  should  be  glad 
to  run  a  feature  story  on  him.  Of  course,  tie 
up  Fred  MacMurray,  who  is  the  baby  doctor 
in  the  picture  with  any  publicity. 


Screenplay  by  James  Edward  Grant.  From  a  story  by 
Grant  and  Albert  McLeery.  Produced  and  directed  by 
Mitchell  Leisen. 


15.  Baby  Merchandise.  You  should  get  a 
display  in  every  story  featuring  baby's  wear  and 
every  one  of  these  stores  should  be  willing  to 
come  in  on  a  cooperative  newspaper  page.  They 
might  advertise  using  the  title  as  a  catchline 
for  all  of  their  merchandise. 

16.  Baby  Carriage  Race.  Using  empty  car- 
riages, of  course,  stage  a  baby  carriage  race 
down  the  Main  Street  with  the  father's  doing 
the  pushing,  using  the  title  as  indication  that 
the  mothers  are  willing  for  fathers  to  push  their 
baby  carriages. 

17.  National  Tieups.  Consult  the  press 
book  for  national  tieups  such  as  Woodbury 
soap,  Lux,  etc.  Then,  too,  there  are  a  number 
of  general  tieup  stills  which  you  can  plant  here 
and  there  to  good  effect. 

18.  Marlene  Dietrich  Fashions.  The  star 
has  long  been  well  known  for  her  clothes  and 
stills  of  her  planted  in  women's  specialty  shops 
should  draw  considerable  attention  from  among 
the  ladies  of  your  town. 

19.  Milk  Tieups.  There  are  several  stills 
showing  one  or  another  of  the  stars  drinking 
milk.  These  are  excellent  for  planting  at  soda 
fountains  and  milk  bars,  grocery  stores  and 
dairies.  You  have  to  be  careful  about  endorse- 
ments but  the  mere  fact  that  Marlene  Dietrich 
and  Fred  MacMurray  are  drinking  milk  is 
enough  to  put  the  idea  over. 

20.  Novelty  Giveaway.  An  intriguing  give- 
away is  the  idea  of  having  an  engraved  wed- 
ding ring  attached  to  a  card  with  proper  copy. 
The  catchline  copy  reads,  "If  the  lady  is  willing 
slip  this  on  her  finger  and  see,  etc." 

And  In  Addition  .  .  . 

Clever  catchlines  should  go  a  long  way  in 
selling  this  picture.  There  are  five  particular 
lines  used  in  the  ads  which  are  intriguing.  Each 
of  them  is  along  a  different  line  and  there  is  an 
ample  variety  of  each  type.  Some  ads  sell  the 
baby;  some  sell  the  romance;  some  sell  Mar- 
lene Dietrich's  glamour.  There  are  others  stil! 
which  have  a  comedy  note.  Judicious  selling 
might  require  the  use  of  several  angles  and 
therefore  several  types  of  ads. 

Use  This  Ready-Made  Campaign 


Also,  for  your  convenience,  below 
are  some  recent  releases  and  their 
Showmanalysis  publication  dates 

A  Bedtime  Story  Jan.  3 

Feminine  Touch  Oct.  1 1 

Glamour    Boy  Dec.  6 

International  Squadron  Oct.  4 

Joan  of  Paris  Feb.  7 

Johnny  Eager  Jan.  31 

Kathleen   Dec.  20 

Lady  For  a  Night  Jan.  17 

Men  In  Her  Life  Nov.  29 

Moon  Over  Her  Shoulder  Oct.  18 

New  Wine  Aug.  9 

One  Foot  in  Heaven  Nov.  1 

Sundown   Oct.  25 

Suspicion   Nov.  22 

Two- Faced  Woman  Nov.  8 

Young  America  Jan.  10 


February  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  15 


THEATREMEN'S 
TIMELY  TIPS 


Matinee  Business-Builder 

This  stunt  is  surefire  to  build  matinee  busi- 
ness. It  can  only  be  used  on  a  big  picture  with 
educational  value,  which  it  plays  up  for  the 
school  children.  Special  tickets  are  printed  at 
regular  matinee  prices  and  turned  over  to  the 
school  authorities  to  sell  to  the  pupils.  A  per- 
centage of  the  proceeds  of  course  will  go  to 
some  designated  fund— sports,  gymnasium  equip- 
ment, the  regular  school  fund,  etc.  Several 
matinees  can  be  held  to  accommodate  different 
public  and  parochial  schools.  It  is  essential 
to  sell  the  teachers  in  advance  so  that  they  will 
be  familiar  with  the  educational  qualities  of 
the  picture,  and  thus  assist  in  promoting  the 
matinees  for  the  pupils. 


Preview  for  Reviewers 

Two  days  ahead  of  opening  on  an  important 
picture,  arrange  a  preview  for  the  local  review- 
ers and  editors.  Also  include  some  important 
people  in  the  life  of  the  community,  whose 
quoted  opinions  can  be  capitalized  later.  The 
reviews  will  appear  the  following  day,  and  thus 
start  the  picture  off  with  favorable  advance 
publicity.  This  is  assured,  for  the  picture  is  in 
the  outstanding  class.  If  the  picture  has  liter- 
ary or  educational  value,  invite  also  the  teach- 
ers of  English  literature  in  the  grammar  and 
high  schools,  also  parochial  schools. 

Use  a  special  lobby  board,  with  blowups  of 
the  reviews.  Or  have  your  house  artist  letter 
the  quoted  opinions  of  the  other  people  who 
attended  the  preview,  in  addition  to  the  re- 
viewers' comments  taken  from  the  papers. 


Dramatic  Readings 

A  novel  radio  program  can  be  arranged 
with  dramatic  schools,  drama  societies,  and 
students  in  high  school  English  classes.  They 
are  called  upon  to  read  lines  from  the  picture 
spoken  by  the  star  in  some  dramatic  or  emo- 
tional scene.  This  can  be  varied  by  having  a 
girl  and  boy  read  lines  together  from  some 
scene,  where  hero  and  heroine  appear  in  a 
dramatic  moment.  Drama  students  will  go  for 
this,  for  it  gives  them  an  opportunity  to  prove 
to  the  home  folks  how  good  they  are.  The 
newspaper,  also  interested  because  of  the  local 
contestants,  should  help  build  it  up. 


Pollock's  'Bedtime  Story'  Promotion 
Embraces  Many  Selling  Angles 

The  manner  in  which  Manager  Lester  Pol- 
lock of  Loew's  Rochester,  Rochester,  ex- 
ploited "A  Bedtime  Story"  is  really  no  bed- 
time story — it's  a  true  story  of  a  well-planned 
campaign.   Here  it  is,  classified: 

Lobby:  A  display  featured  a  miniature  bed 
and  doll  with  copy  reading,  "Loretta  Young 
is  waiting  for  Frederic  March  to  tell  her 
A  Bedtime  Story'."  In  the  room  set  stood 
also  a  doll's  bed,  as  well  as  a  miniature  chair 
and  table  with  mirror.  On  the  wall  was  a 
framed  picture  of  March. 

Merchant  Cooperation:  Pollock  tied  in 
with  a  furniture  store  on  its  annual  sale, 
with  co-op  ads  being  used  which  featured 
this  headline,  "  'A  Bedtime  Story'  With 
Sense  ..."  A  beauty  shop  tieup  and  a  fash- 
ion tieup  were  also  promoted. 

Ballyhoo:  Ten  news  agency  trucks  carried 
banners  announcing  the  film's  showing. 

Heralds:  Five  thousand  heralds  were  dis- 
tributed free  of  charge  by  Liberty  magazine 
carriers. 

Contest:  A  limerick  contest  was  planted 
iii  the  Rochester  Sun  on  the  day  before  the 
picture  opened. 


Woodpecker,  Old  Block  Are  Props 
In  Yates  Campaign  on  'Laughing' 

Manager  Dave  Yates  of  the  State  Theatre. 
Amarillo,  Texas,  in  cooperation  with  RKO- 
Radio  exploiteer  Bud  Gray,  worked  out  some 
clever  gags  centered  around  Charlie  McCarthy 
in  their  "Look  Who's  Laughing"  campaign. 

They  capitalized  on  a  front-page  story  in 
The  Amarillo  Globe  which  told  of  the  endeavor 
of  a  local  citizen  to  capture  a  woodpecker 
which  had  been  chopping  away  in  the  interior 
woodwork  of  their  new  home  for  several  days. 
Manager  Yates  advertised  for  a  woodpecker 
for  use  in  a  Charlie  McCarthy  publicity  stunt, 
and  the  ad  was  tied  in  via  stories  with  the 
bird,  which  was  driving  a  family  crazy. 

A  saw,  hammer,  hatchet,  brace  and  bit, 
chisels  and  tin  snips  were  displayed  in  a  store 
window  near  the  State  along  with  a  sign  on 
which  it  was  stated  that  they  were  the  tools 
used  by  Surgeon  Bergen  in  his  operation  on 
McCarthy.  On  a  small  pile  of  sawdust  was  a 
sign  stating  that  it  was  the  blood  shed  by 
McCarthy.  It  seems  that  Charlie's  "epizootic" 
was  removed. 

In  the  outer  lobby  of  the  theatre  there  was 
placed  an  old  wooden  house  block  with  a  sign 
that  it  was  Charlie  McCarthy's  "Dad."  An 
axe  was  stuck  in  the  block  and  on  the  axe  was 
a  sign  announcing  the  awarding  of  five  pair 
of  guest  tickets  to  the  persons  guessing  nearest 
the  weight  of  the  block. 

Yates  billed  the  engagement  of  "Look  Who's 
Laughing"  as  the  Texas  premiere  of  the 
comedy. 


Clare  Reaches  the  Students 

Reaching  students  in  almost  every  local 
school,  Clare  Southworth,  Bentley,  Mononga- 
hela,  Pa.,  arranged  for  announcements  about 
her  "Kathleen"  playdate  at  the  daily  junior 
and  senior  high  school  assemblies. 


GOOD  PUBLICITY  STUNT 

Male  seniors  of  Columbia  University  re- 
cently nominated  Loretta  Young  "the  per- 
son to  whom  I  would  most  enjoy  telling  a 
bedtime  story."  Of  course,  the  fact  that  the 
star's  latest  picture  is  "A  Bedtime  Story" 
could  have  had  nothing  to  do  with  the  action 
of  the  seniors,  but  it  could  have  set  to  work 
the  astute  minds  of  Columbia  Pictures'  ex- 
ploitation department. 


Out-of-Town  Patron  Misses 

Last  Train;  Manager  Offers  Help 

Going  out  of  your  way  to  please  a  customer 
is  just  one  of  the  methods  sometimes  necessary 
to  maintain  goodwill. 

For  instance,  at  a  Warner  Theatre  in  Chicago 
recently,  an  irate  patron  complained  that  he 
had  requested  the  doorman  to  call  him  at  a 
certain  hour,  that  the  doorman  had  failed  to  do 
so  and  that,  as  a  result,  the  patron  had  missed 
his  last  train  home.  There  was  no  other  way, 
he  went  on,  to  get  home,  so  he  would  have  to 
remain  in  town  until  the  next  morning. 

Whereupon  the  manager  offered  to  drive  the 
patron  home.  Whether  or  not  the  latter  ac- 
cepted the  offer  is  not  revealed,  but  the  man- 
ager, realizing  that  his  theatre  drew  many 
patrons  from  the  vicinity  in  which  the  man  lived, 
knew  that  any  effort  to  placate  him  and  to  keep 
his  goodwill  would  be  well  worth  while. 


Roses  for  the  Ladies 

Roses  were  presented  to  the  first  500  women 
appearing  at  the  Roxy,  Delphi,  Ind.,  to  see 
"Blossoms  in  the  Dust"  as  part  of  Chris 
Chanales'  campaign  for  the  film.  He  also  used 
1000  window  streamers  on  windows  and  auto 
windshields,  had  bulletins  in  four  local  schools 
and  used  sidewalk  stencils. 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


February  14,  1942 


Collins  Registers  Complaint; 
Stoltz,  Farr  and  Busch  in 
Front  With  Smart  Promotion 

We  have  just  had  a  letter  from  Orris  F. 
Collins,  manager  of  the  Capitol  and  Majestic 
theatres,  Paragould,  Ark.,  who  states  that  al- 
though he  is  sending  copies  of  Cinemag  to  at 
least  half  a  hundred  members,  only  a  handful 
are  recip.  ocating.  Collins  is  glad  to  be  able 
to  send  ins  publication  to  other  members,  but 
lie  thinks  the  least  they  could  do  would  be  to 
send  him  theirs  in  return.  As  he  puts  it:  "I 
think  the  members  .  .  .  have  just  about  for- 
gotten that  I,  too,  like  to  receive  programs, 
tabloids,  etc."  We  don't  know  just  what  the 
Paragould  publisher  will  do,  but  we  know  what 
you  can  do.  If  you're  receiving  Cinemag,  why 
not  show  your  appreciation  by  putting  Collins 
on  your  mailing  list  ? 

The  Paragould  showman,  by  the  way,  is 
indeed  proud  of  the  manner  in  which  the 
town's  own  Bill  Justice,  former  Program 
Exchange  member  and  now  Richard  Travis 
of  the  movies,  was  honored  on  the  occasion 
of  the  world  premiere  of  "The  Man  Who 
Came  to  Dinner,"  in  which  he  has  a  featured 
part.  Collins  sends  us  a  tear-sheet  from  the 
Memphis  Commercial-Appeal  containing  a 
telephone  interview  with  the  actor  by  Harry 
Mai  tin,  also  a  full  page  of  roto  pictures  under 
the  heading,  "From  Paragould  to  Pictures." 


Still  another  tear-sheet  from  the  Memphis 
Press-Scimitar  contains  pictures  of  Travis' 
reunion  with  friends  in  Paragould.  We  are 
glad  to  get  this  visual  evidence  of  the  cov- 
erage accorded  the  player's  home-coming. 
And,  of  course,  we  have  always  been  proud 
of  the  fact  that  Travis  was  one  of  the  first 
members  of  the  Program  Exchange. 

Was  glad  to  get  Jim  Owen's  calendar  for 
February,  but  where  are  those  pithy  comments 
and  observations  that  used  to  be  on  the  back 
side  ?  We  miss  them.  But  then  we'll  have  to 
make  allowances  for  the  Branson,  Mo.,  show- 
man, for  besides  his  theatre  duties  he  must  also 
attend  to  the  office  of  Mayor  and  take  care  of 
fishing  activities  in  that  part  of  the  country. 
Some  day,  Jim  has  promised  us,  he  is  going  to 
contribute  an  article  to  the  Program  Exchange. 
We  have  waited  patiently  for  a  long  time,  and 
we  shall  continue  to  do  so  until  Jim  fulfills  his 
promise.  Anything  Jim  writes  is  well  worth 
waiting  for. 

The  die-cut  dog  bone  idea  has  again  been 
successfully  used,  this  time  by  Mack  Jennings 
down  in  Atmore,  Ala.  If  you  don't  remember 
the  copy  tie-in,  it  goes  like  this:  (Outside) 
"We're  making  no  bones  about  it  .  .  .  but  .  .  ." 
(Inside)  "You're  sure  to  have  the  time  of  your 
life  when  you  see  (title  of  attraction)." 

To  advertise  "Suspicion,"  Warners'  Sym- 
phony Theatre,  Chicago,  distributed  cards  im- 
printed with  cut-up  sections  of  the  players  in 
the  picture.  The  first  fifty  people  who  cut  out 
the  pieces  and  rearranged  them  correctly  won 
guest  tickets.  Cost  of  the  stunt  was  borne  by  a 


Member  Re-enacts  Old  Job 

Back  home  in  Paragould,  Ark.,  for  the  world 
premiere  of  Warners'  "The  Man  Who  Came  to 
Dinner,"  in  which  he  has  a  featured  role,  Rickard 
Travis  (right)  is  shown  here  with  his  old  boss, 
Orris  F.  Collins,  nostalgically  checking  over 
copies  of  Cinemag,  the  tabloid  program  he  used 
to  edit  while  a  member  of  the  Program  Exchange. 
From  programs  to  pictures — that's  some  jump! 


3>r  Seuss 


beauty  shop,  which  took  an  ad  on  the  reverse 
side. 

Best,  most  timeliest  gag  of  the  month  was 
conceived  by  that  master  promoter,  Arnold 
Stoltz  of  the  Avon  Theatre,  Utica,  N.  Y. 
You'll  have  to  go  some  to  be  more  alert 
than  this  on-his-toes  showman.  He  distrib- 
uted yellow  cards  to  his  patrons.  On  one 
side  was  this  copy:  "You  may  need  a  Ration 
Card  for  Sugar  in  Utica,  starting  Friday, 
Feb.  6,  but  on  that  same  day  the  'sweetest' 
show  in  town  starts  and  its  pleasures  will 
be  unlimited!  V  stands  for  Victory.  To  see 
what  V.  V.  stands  for,  see  reverse  of  this 
card." 

Along  the  right  edge  were  large  black 
numerals  beneath  which  was  smaller  copy, 
thus:  "1st  big  hit  of  '42;  2  features;  3  hours 
of  joy;  4  song  hits;  5  highlights;  6  stars." 
Each  number  was  in  a  box  of  its  own.  The 
card  really  looked  like  what  a  sugar  ration- 
ing card  would  probably  look  like.  On  the 
other  side  was  an  ad  for  "The  Vanishing 
Virginian,"  with  this  headline,  "It's  a 
Sweetie  .  .  ."  And,  of  course,  there  was  a 
tie-in  ad.  A  local  jewelry  shop  plugged  "a 
sweet  gift,"  which  was  a  locket  and  chain. 
Is  there  no  getting  around  this  Stoltz  guy? 
Aren't  there  any  challengers  to  this  show- 
man's record  as  the  quickest,  smartest  pro- 
moter in  the  exhibition  field?   We  fear  not. 

A  small  mimeographed  folder  put  out  a  few 
weeks  ago  by  Manager  Robert  Busch  of  Warn- 
ers' Jeffery  Theatre,  Chicago,  brought  in  extra 
business  on  "Unholy  Partners."  Featuring 
caricatures  of  Hitler,  Mussolini  and  a  Japanese 
on  the  front  cover,  this  copy  was  also  used : 
"The  world  despises  these  'Unholy  Partners' 
but  .  .  ."  Inside  was  this  copy:  ".  .  .  Edward  G. 
Robinson  and  Edward  Arnold  as  two  'Unholy 
Partners'  will  give  you  the  thrill  of  your  life 
in  this  dynamic  newspaper  story,  etc." 

Manager  Jack  Farr  of  the  Jewel  Theatre, 
Texas  City,  Texas,  has  the  right  spirit  in  his 
front  page  institutional  message :  "Got  the  war 
jitters?  Don't  worry  over  things  you  can't 
control.  A  long  face  won't  make  the  war  any 
shorter !  Let's  go  U.S.A.  Get  in  the  movie 
habit  and  get  out  of  the  blues.  See  a  good  movie 
tonight  and  keep  smiling.  In  no  other  way  can 
you  get  so  much  for  so  little.  You'll  sleep 
better,  feel  better  tomorrow." 

But  we're  not  going  to  feel  better  if  we  con- 
tinue this  discussion,  so  we  bring  it  to  a  stop 
right  here.  See  you  next  week. 

Once  again,  however,  let  us  urge  you  to  buy 
Defense  Bonds  and  Savings  Stamps. 


February  14,  1942  SHOWMEN'S    TRADE  REVIEW 


Page  17 


Dates  Shown  Are  Release  Dales 

This  department  is  primarily  intended  to  convey  im- 
portant information  regarding  product  on  which  no 
press  book  or  ad  material  are  available.  Showmen 
who  run  pictures  pre-release  will  find  it  a  valuable 
source.    Listings  will  appear  but  once. 


STAGECOACH  EXPRESS  (Rep.)  West- 
ern. Principals:  Don  Barry,  Lynn  Merrick, 
Al  St.  John,  Robert  Kent,  Emmett  Lynn. 
Plot:  During  the  years  when  the  Panhandle 
District  was  an  unorganized  territory  entirely 
lacking  in  police  protection,  many  ruthless 
gangs  terrorized  the  area.  One  gang  concen- 
trates on  robbing  the  stagecoaches  of  the 
Southwest  Stage  Lines,  operated  by  a  girl, 
the  secret  leader  of  the  gang,  being  her  gen- 
eral manager.  A  cowboy  comes  to  the  girl's 
rescue  and  by  the  time  he's  through,  the 
lawless  era  in  the  Panhandle's  history  is 
over.  Assoc.  Producer-Director,  George 
Sherman. 

MAN  WITH  TWO  LIVES  (Mono.)  Drama. 
Principals:  Edward  Norris,  Frederick  Bur- 
ton, Addison  Richards,  Edward  Keane, 
Hugh  Southern,  Eleanor  Lawson.  Plot:  The 
soul  of  a  gangster  who  has  been  executed 
enters  the  body  of  a  dying  man,  bringing 
him  back  to  life.  From  then  on  his  life  is 
spent  in  one  terrific  crime  after  another. 
Just  as  he  is  being  killed  by  a  detective  who 
has  caught  up  with  him,  he  awakes  from  a 
four  day  coma  in  which  he  dreamed  all  this. 
Director,  Phil  Rosen. 

RIDERS  OF  THE  RANGE  (Rep.)  West- 
ern. Principals:  Tom  Tyler,  Bob  Steele,  Rufe 
Davis,  Charles  Phipps,  Charles  Miller,  Lois 
Collier.  Plot:  Sabotage  on  the  part  of  a 
crook  causes  a  great  deal  of  delay  in  bring- 
ing in  an  oil  well.  His  idea  is  to  prevent  the 
sucess  of  the  venture  so  that  he  can  take  up 
his  option  when  the  other  fails.  The  Three 
Mesquiteers  come  to  the  aid  of  the  kindly, 
country  doctor  having  all  the  trouble  and  see 
that  nothing  prevents  the  bringing  in  of  the 
well.   Director,  Jack  English. 

TARZAN  AGAINST  THE  WORLD 
(MGM)  Drama.  Principals:  Johnny  Weiss- 
muller,  Maureen  O'Sullivan,  Johnny  Shef- 
field, Charles  Bickford,  Virginia  Grey.  Plot: 
Three  white  men  invade  Tarzan's  jungle  and 
steal  his  son.  They  plan  to  use  the  boy  as 
an  attraction  in  the  circus,  as  a  child  ani- 
mal trainer.  Tarzan  and  his  mate  follow  by 
plane,  only  to  get  into  trouble  in  New  York. 
However,  they  find  the  boy  and  bring  him 
back  with  them  to  their  jungle  home.  Di- 
rector, Richard  Thorpe. 

WHAT'S  COOKIN'  (Univ.)  Comedy. 
Principals:  Andrews  Sisters,  Gloria  Jean, 
Woody  Herman  and  his  Orchestra,  Jane 
Frazee,  Leo  Carrillo,  Robert  Paige,  Billie 
Burke,  Charles  Butterworth.  Plot:  The  wife 
of  a  sponsor  insists  on  a  Classic  Hour  for 
their  radio  program.  To  put  over  his  idea  of 
what  the  public  wants,  their  advertising  man 
finds  a  way  to  substitute  his  band  and  enter- 
tainers, for  hers  the  night  of  the  first  broad- 
cast. The  result  is  a  contract.  Director, 
Edward  F.  CHne.   Release,  Feb.  20. 

ALONG  CAME  MURDER  (MGM)  Drama. 
Principals:  Van  Heflin,  Marsha  Hunt,  Lee 
Bowman,  Cliff  Clark,  Samuel  S.  Hinds. 
Plot:  The  election  of  an  honest  mayor  and 
district  attorney,  who  really  meant  their 
campaign  promises,  forces  the  hand  of  an 
underworld  character  who  supported  them. 
This  leads  to  the  murder  of  both.  A  police 
chemist  and  his  assistant,  who  know  nothing 
of  the  underworld  connections,  crack  the 
case  and  send  their  best  friend  to  the  chair. 
Director,  Fred  Zinneman. 

GAY  SISTERS  (WB)  Drama.  Principals: 

Barbara  Stanwyck,  George  Brent,  Nancy 
Coleman,  Geraldine  Fitzgerald,  Gene  Lock- 
hart.   Plot:  A  will  that  was  to  distribute  a 


large  fortune  has  been  contested  in  the  law 
courts  for  over  twenty-three  years.  At  the 
present  time,  involved  in  the  case  are  three 
sisters  and  a  young  man  representing  the 
charitable  organization  that  was  to  get  ten 
per  cent  of  the  estate.  When  the  judge 
inquires  why  the  litigants  haven't  tried  to 
get  together  on  a  settlement,  the  entire  story 
comes  out.   Director,  Irving  Rapper. 

LADY  IN  A  JAM  (Univ.)  Comedy.  Prin- 
cipals: Irene  Dunne,  Patric  Knowles,  Ralph 
Bellamy,  Eugene  Pallette,  Queenie  Vassar, 
Hardie  Albright.  Plot:  A  young  psychiatrist 
is  assigned  to  study  an  heiress  who  has 
squandered  her  fortune,  but  who  refuses  to 
believe  she  is  really  broke.  Disguised  as  her 
chauffeur,  he  drives  her  out  West  to  visit 
a  relative.  There  they  work  a  mine  together 
and  she  again  becomes  rich.  It  isn't  until 
much  later  that  they  discover  their  love  for 
each  other.  Producer-Director,  Gregory  La 
Cava. 


JOURNEY  INTO  FEAR  (RKO)  Spy. 
Principals:  Joseph  Cotten,  Dolores  Del  Rio, 
Orson  Welles,  Eustace  Wyatt,  Ruth  War- 
rick. Plot:  A  naval  gunnery  expert  repre- 
senting an  American  firm,  checks  into  a  hotel 
in  Istanbul,  Turkey,  after  completing  a  sur- 
vey of  the  Turkish  ships  with  a  view  to  re- 
arming them.  He  falls  into  the  hands  of 
enemy  agents,  but  in  spite  of  many  melo- 
dramatic adventures  in  which  he  is  threaten- 
ed with  death  and  torture,  he  manages  to 
escape.    Director,  Norman  Foster. 

SCATTERGOOD  AT  THE  RACES 
(RKO)  Drama.  Principals:  Guy  Kibbee,  Jed 
Prouty,  Charles  Lind,  Dorothy  Moore,  Ken- 
neth Howell,  Regina  Wallace.  Plot:  Guy 
Kibbee  helps  young  Charles  Lind  get  back 
his  father's  farm  and  a  young  trotting  horse 
after  they  are  sold  at  auction  because  of  his 
father's  death.  Due  to  Kibbee's  efforts  Lind 
is  able  to  enter  the  horse  in  a  winning  race. 
Director,  Christy  Cabanne. 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


February  14,  1942 


Ride  'Em  Cowboy 

Universal       Comedy-with-Music       86  mins. 

(Prod.  No.  6002— Nat'l  Release,  Feb.  20) 

AUDIENCE  SLANT:  (Family)  Another 
bang-up  laughfest  from  America's  No.  1 
funmakers.  Should  please  just  about  every- 
one. 

BOX  OFFICE  SLANT:  Will  beat  a 
merry  tune  at  the  ticket  windows  of  the 
nation.  Surefire  entertainment  for  any  situa- 
tion. 

Cast:  Bud  Abbott,  Lou  Costello,  Dick  Foran,  Anne 
Gwynne,  Johnny  Mack  Brown,  The  Merry  Macs,  Mary 
Lou  Cook,  Ella  Fitzgerald,  Samuel  S.  Hinds,  Douglass 
Durabrille,  Morris  Ankrum  and  The  Hi-Hatters. 
Credits:  Directed  by  Arthur  Lubin.  Original  story  by 
Edmund  L.  Hartmann.  Adaptation  by  Harold  Shu- 
mate. Screenplay  by  True  Boardman  and  John  Grant. 
Director  of  photography,  John  W.  Boyle.  Associate 
Producer,  Alex  Gottlieb. 

Plot:  Abbott  &  Costello,  drugstore  cow- 
boys, who  have  been  hiding  in  a  cattle  car 
to  dodge  the  wrath  of  their  employer,  find 
themselves  involuntarily  enroute  to  Arizona. 
There,  mistaken  for  cowboys,  they  get  a 
job  on  a  ranch.  They  get  into  plenty  of 
trouble,  including  a  near  bow-and-arrow  wed- 
ding for  Costello,  but  manage  to  extricate 
themselves  and  wind  up  on  top. 

Comment:  America's  No.  1  funmakers, 
Bud  Abbott  &  Lou  Costello,  come  through 
with  another  bang-up  laughfest — one  that 
should  beat  a  merry  tune  at  the  ticket  win- 
dows of  the  nation.  The  comics  are  funnier 
than  ever,  and  with  the  benefit  of  a  swell 
script  and  a  nice  supporting  cast,  deliver  a 
surefire  piece  of  entertainment  for  any  situa- 
tion. It's  just  one  big  laugh  from  beginning 
to  end,  kidding  the  Western  formula  of 
picture  making  in  every  manner,  shape  and 
form,  even  to  an  Indian  chase  that's  too 
funny  to  describe.  Aiding  Abbott  &  Cos- 
tello in  the  picture  are  Dick  Foran,  Anne 
Gwynne,  Johnny  Mack  Brown  and  The 
Merry  Macs;  the  latter  and  Foran  taking 
care  of  the  musical  interludes.  Arthur 
Lubin's  direction  and  Alex  Gottlieb's  produc- 
tion chore  are  top-ranking  showmanly  jobs. 
With  the  success  of  the  other  Abbott  & 
Costello  vehicles,  you  have  a  pre-sold  audi- 
ence. They  won't  be  disappointed.  The  title 
suggests  a  Western  dressup  of  front  and 
lobby  (gag  variety,  if  possible).  Arrange 
spot  announcements  on  your  local  radio  sta- 
tion tieing  in  with  the  Sunday  Chase  and 
Sanborn  Show.  Pictures  of  Costello  in  his 
bathing  suit  would  attract  attention,  if  spotted 
around  town  in  store  windows.  House  Staff 
could  wear  Western  regalia. 

Catchline:  "Did  you  ever  hear  of  a  'bow- 
and-arrow'  wedding?  Costello  did!!!" 


Courtship  Of  Andy  Hardy 


MGM 


Comedy-Drama 


93  mins. 


AUDIENCE  SLANT:  (Family)  Great 
audience  picture,  ranks  with  the  best  of  its 
predecessors  in  the  Hardy  series. 

BOX  OFFICE  SLANT:  Should  rate 
among  the  ten  top  grossing  pictures  of  1942. 

Cast:  Lewis  Stone,  Mickey  Rooney,  Cecilia  Parker, 
Fay  Holden,  Ann  Rutherford,  Sara  Haden,  Donna 
Reed,  William  Lundigan,  Steve  Cornell,  Frieda  Ines- 
cort,  Harvey  Stephens.  Credits:  Directed  by  George 
B.  Seitz.  Screenplay  by  Agnes  Christine  Johnston. 
Based  upon  the  characters  created  by  Aurania  Rou- 
verol.  Director  of  photography,  Lester  White.  Art 
director.  Cedric  Gibbons. 

Plot:  Mickey  Rooney  is  asked  by  his 
father,  Lewis  Stone,  to  take  out  Donna  Reed, 
whose  parents  are  appearing  before  him  in 
court  because  of  domestic  difficulties.  Mickey 
doesn't  like  the  idea  much.   But  the  second 


Legion  of  Decency  Ratings 

(For  Week  Ending  Feb.  14) 

SUITABLE  FOR  GENERAL  PATRONAGE 

Code  of  the  Outlaw  Law  of  the  Jungle 

Wild  Bill  Hickok  Rides 

SUITABLE  FOR  ADULTS  ONLY 

Gambling  Daughters  Tragedy  at  Midnight 


time  he  goes  out  with  her,  positions  are 
reversed  and  the  Hardy  lad  falls  hard.  How- 
ever, Andy's  problem  is  solved  satisfactorily 
when  Donna's  parents  are  reconciled  and  his 
own  girl-friend,  Ann  Rutherford  returns 
home. 

Comment:  The  Hardy  family  pictures 
have  consistently  rated  among  the  biggest 
grossing  pictures  of  each  year  and  the  latest 
in  the  series  should  be  no  exception.  The 
story  is  different  each  time  and  this  one  has 
several  interesting  little  twists  which  make  it 
more  entertaining.  Performances  are  just 
as  good  as  always  in  the  series  with  Mickey 
Rooney,  Number  One  star  of  the  Hollywood 
firmament,  turning  in  his  usual  fine  portrayal 
and  Lewis  Stone,  the  excellent  trouper  he 
has  been  for  so  many  years,  continuing  his 
fine  work.  This  picture  marks  the  return 
of  Cecilia  Parker  as  Andy  Hardy's  sister 
and  she  does  very  well  in  a  somewhat  larger 
role  than  she  had  before.  Donna  Reed  is 
excellent  as  the  subject  of  Andy's  courtship. 
Use  the  usual  Hardy  family  gags.  Pictures 
of  the  whole  family  should  highlight  your 
advertising  in  advance. 

Catchline:  "Andy  settles  an  affair  of  the 
heart  and  one  of  his  father's  cases  at  the 
same  time." 


Duke  Of  the  Navy 

Producers  Releasing  Co.      Drama     65  mins. 

(Prod.  No.  206— Nat'l  Release,  Jan.  23) 

AUDIENCE  SLANT:  (Family)  Not 
much  to  amuse  customers  as  story  is  on  the 
silly  side. 

BOX  OFFICE  SLANT:  Little  if  any 
draw  of  its  own,  this  ranks  as  filler  for  dual 
bills. 

Cast:  Ralph  Byrd,  Veda  Ann  Borg,  Stubby  Kruger, 
Henry  Corthell,  Margaret  Armstrong,  Val  Stanton, 
Paul  Bryar,  Sammy  Cohen,  Red  Knight,  Lester  Towne, 
William  Beaudine,  Jr.,  Zack  Williams.  Credits:  Pro- 
duced by  John  T.  Coyle.  Directed  by  William  Beau- 
dine.  Story  and  screenplay  by  Gerald  D.  Adams  and 
William  Beaudine.  Director  of  photography.  Mack 
Stengler. 

Plot:  Byrd,  a  sailor,  is  mistaken  for  the 
scion  of  a  rich  family  by  Corthell  who  pro- 
fesses to  have  a  map  showing  the  location  of 
pirate  treasure.  Byrd,  to  help  finance  an 
expedition,  gets  $2,000  from  his  buddies  and 
he  and  Kruger  go  on  the  trip  with  Veda 
Ann  Borg,  who  poses  as  the  general's 
daughter.  The  map  is  a  fake,  but  they  ac- 
cidentally discover  some  real  treasure.  This 
they  lose  on  the  way  back  in  a  fight  with  one 
of  CorthelPs  cohorts.  But  all  ends  well  when 
they  find  the  government  offers  a  reward  of 
$10,000  for  the  crooks. 

Comment:  Not  much  here  to  amuse  the 
customers,  and  best  that  can  be  expected  of 
it  is  to  supply  filler  for  double  bill  programs. 
Although  Byrd  and  Kruger  are  sailors,  they 
are  on  a  30-3ay  furlough  and  get  nowhere 
near  the  Navy,  so  don't  play  up  the  Navy 
angle  too  much.  Stubby  Kruger  is  the  world 


famous  swimmer  and  although  he  doesn't 
swim  in  this  picture,  he  is  well  known  for 
his  comedy,  so  play  him  up  wherever  his 
name  is  known.  Also  play  up  the  treasure 
hunt  angle.  There  are  some  good  tie-up 
stills  available. 

Catchline:  "A  blonde  puts  a  leash  on  a 
sea  dog." 


Mr.  Wise  Guy 

Monogram        Comedy-Drama        70  mins. 

(Nat'l  Release,  Feb.  20) 

AUDIENCE  SLANT:  (Family)  Interest- 
ing for  theatregoers  who  like  the  East  Side 
Kids  brand  of  trouping. 

BOX  OFFICE  SLANT:  On  a  par  with 
others  in  this  series  and  okay  for  supporting 
spot  in  most  dual  situations. 

Cast:  Leo  Gorcey,  Bobby  Jordon,  Huntz  Hall, 
Guinn  Williams,  Billy  Gilbert,  Gabriel  Dell,  Benny 
Rubin,  David  Gorcey,  Sid  Miller,  Douglas  Fowley, 
Sunshine  Morrison,  Bill  Lawrence,  Ann  Doran,  Joan 
Barclay,  Jack  Mulhall,  Warren  Hymer,  Bobby  Stone, 
Dick  Ryan.  Credits:  Directed  by  William  Nigh. 
Original  story  by  Martin  Mooney.  Screenplay  by  Sam 
Robins.  Harvey  Gates  and  Jack  Henley.  Photographed 
by  Art  Reed.  Produced  by  Sam  Katzman.  Associate 
Producer,  Barney  Sarecky. 

Plot:  The  East  Side  Kids  are  committed 
to  a  reform  school  after  they  are  unjustly 
convicted  of  stealing  a  truck.  There  they 
learn  the  name  of  the  man  who  was  respon- 
sible for  a  killing,  for  which  an  older  brother 
of  one  of  the  boys  is  being  held.  They  break 
out  and  trap  the  murderer. 

Comment:  With  a  fair  script  that  gives 
full  rein  to  their  usual  type  of  mugging, 
Monogram's  "East  Side  Kids"  put  over  an- 
other interesting  program  feature,  on  a  par 
with  the  others  in  this  series.  The  "kids" 
are  aided  by  a  swell  portrayal  by  Billy  Gil- 
bert and  a  good  directorial  job  by  William 
Nigh.  Effective  trouping  is  turned  in  by  the 
other  members  of  the  cast  which  includes 
Guinn  Williams,  Joan  Barclay,  Warren 
Hymer,  Benny  Rubin  and  Jack  Mulhall;  a 
tc-p-ranking  cast  for  anyone's  dough.  The 
picture's  only  shortcoming  seems  to  be  in 
the  editing  which  fails  to  hold  several  se- 
quences together.  Production  values,  al- 
though sound,  show  its  low  budget  in  several 
spots.  The  fast  pace  and  the  work  of  the 
cast  more  than  make  up  this.  Title  will  fit 
in  nicely  for  merchandise  tie-ups  and  a  series 
of  teaser  ads.  Wisecracks  from  the  "East 
Side  Kids"  would  attract  attention  if  put 
all  over  your  front  and  lobby.  You  can  also 
sell  this  from  the  "Crime  Doesn't  Pay" 
angle. 

Catchline:  "The  Kids  are  on  the  trail  of 
a  killer." 


This  Time  For  Keeps 


MGM 


Comedy 


73  mins. 


AUDIENCE  SLANT:  (Family)  Light- 
weight comedy  of  the  family  type  will  en- 
tertain the  family  night  patronage. 

BOX  OFFICE  SLANT:  Needs  strong 
support;  good  to  pair  with  feature  leaning 
to  the  heavy  side. 

Cast:  Ann  Rutherford,  Robert  Sterling,  Guy  Kibbee, 
Irene  Rich,  Virginia  Weidler,  Henry  O'Neill,  Dorothy 
Morris,  Richard  Crane,  Joseph  Strauch,  Jr.,  Connie 
Gilchrist.  Credits:  Directed  by  Charles  Riesner.  Pro- 
duced by  Samuel  Marx.  Screenplay  by  Muriel  Roy 
Bolton,  Rian  James  and  Harry  Ruskin.  Based  upon 
the  characters  created  by  Herman  J.  Mankiewicz. 
Director  of  photography,  Charles  Lawton.  Art  direc- 
tor, Cedric  Gibbons. 

Plot:  Ann  Rutherford  and  Robert  Sterling 


February  14,  1942 


S  H  O  W  M  EX'S    TRADE    REVIE  W 


Page  19 


are  newlyweds.  When  Ann  goes  to  a  wed- 
ding in  a  nearby  city,  Sterling  gets  to  know 
Ins  in-laws  and  finds  Guy  Kibbee,  his  bride's 
daddy,  quite  a  fellow.  He  joins  Kibbee  in 
his  real  estate  business  but  trouble,  which 
begins  when  the  father-in-law  interferes  in 
every  deal,  becomes  worse  because  Ann 
.  doesn't  understand  why  Sterling  doesn't  like 
her  father  any  more.  Sterling  gets  another 
job  with  Kibbee's  consent  and  so  the  diffi- 
culties are  ended  happily  for  all. 

Comment:  This  is  a  typical  family-life 
comedy  without  any  pretensions  to  grandeur, 
spectacle,  drama,  etc.  It  will  impress  many 
audiences  as  very  similar  to  their  own  lives 
and  each  person  can  pick  out  at  least  one 
incident  paralleling  a  similar  situation  in  his 
own  life.  That  sort  of  thing  should  make  it 
enjoyable  once  you  get  them  into  the  thea- 
tre. The  characterizations  for  the  most  part 
are  pleasing  and  each  one  of  the  cast  does 
a  competent  job.  The  weakness  lies  in  the 
story  which  is  too  lightweight  for  a  full 
length  feature.  (Cut  down  to  a  two-reeler. 
it  would  have  made  a  swell  subject.)  Robert 
Sterling  makes  a  good  impression  in  his 
biggest  role  to  date  and  Ann  Rutherford, 
well  known  to  the  fans  through  the  Hardy 
series,  seems  equally  at  home  in  the  role  of 
young  matron.  Guy  Kibbee,  fits  into  the 
father-in-law  part  splendidly  and  Virginia 
Weidler  is  her  usual  capable  self  as  an  ado- 
lescent. Sell  the  picture  from  the  ramily 
angle.  Contests  on  "How  I  get  along  wnth 
my  father-in-law"  or  by  fathers-in-law  on 
how  they  get  along  with  their  sons-in-law, 
would  be  good  bets.  Point  up  the  fact  that 
this  family  is  like  many  a  family  in  your 
town. 

Catchline:  "When  you  work  for  relatives, 
everything  is  relative,  relatively  speaking." 


Mister  V 

United  Artists         Drama         100  minutes 

AUDIENCE  SLANT:  (Family)  Grade 
"A"  entertainment  with  Leslie  Howard  at 
his  superb  best;  will  hold  interest  to  the 
final  flicker. 

BOX  OFFICE  SLANT:  Current  events 
make  story  of  intrigue  and  counter-intrigue 
between  Gestapo  and  English  professor  one 
possessing  punch  and  Howard  draw  as  asset 
to  make  it  rate  high  as  attraction. 

Cast:  Leslie  Howard,  Francis  Sullivan,  Hugh  Mc- 
Dermott,  Mary  Morris,  Raymond  Huntley,  A.  E. 
Matthews,  Roland  Pertwee,  Manning  Wiley,  Phillip 
Friend,  Basil  Appleby,  Lawrence  Kitchen,  David  Tom- 
linson,  Aubrey  Mallalieu,  Allan  Jaeyes,  Peter  Gaw- 
thorne,  Ernest  Butcher.  Ben  Williams,  Arthur  Ham- 
bling,  Joan  Kemp-Welch,  W.  Phillips,  Use  Bard, 
George  Street,  Harris  Arundel,  Hector  Abbas.  Oriel 
Rose.  Credits:  Original  story  by  A.  C.  McDonnell 
and  Wolfgang  Wilhelm.  Screenplay  by  Anatole  De 
Grunwald.  Produced  and  directed  by  Leslie  Howard. 
Harold  Huth,  Associate  Producer.  George  Pollack. 
Assistant  Director.  Mutz  Greenbaum,  Photograph  and 
Technical  Supervision.  John  Greenwood.  Music  Com- 
poser. Muir  Matheson,  Musical  Direction.  Phil  C. 
Small,  Production  Manager.  Presented  by  Edward 
Small. 

Plot:  An  absent  minded  professor  of 
archaeology  at  Cambridge  University,  Eng- 
land. Leslie  Howard,  turns  out  to  be  the 
mysterious  rescuer  of  learned  scientists  who 
have  been  imprisoned  in  German  Concentra- 
tion Camps  for  anti-Xazi  activities.  His  ex- 
ploits are  the  cause  of  much  concern  to  the 
Gestapo  Chief,  Francis  Sullivan,  who  uses 
every  ruse  to  trap  the  professor  while  the 
latter  is  apparently  engaged  in  research  work 
together  with  several  young  men  of  his  class, 
including  Hugh  McDermott.  The  students 
had  accidentally  hit  on  their  tutor's  secret 
work  and  demanded  the  privilege  of  partici- 
pation. Romance  inserts  itself  when  the 
daughter  of  an  imprisoned  Polish  political 
leader,  Mary  Morris,  is  pressed  into  the  ser- 
vice of  the  Gestapo  to  assist  in  the  capture  of 
the  elusive  rescuer  in  return  for  her  father's 
liberty. 

Comment:  In  this.  Leslie  Howard,  as  pro- 
ducer, actor,  and  director,  takes  rank  with 
the  leading  figures  in  all  three  fields.  "Mister 


SUMMARY  OF  BLOCKS 

20th  Century-Fox  No.  8 

ROXIH  HART.  Comedy.  74  mins.  Ginger  Rogers.  Adolphe 
Menjou,  Ceo.  Montgomery.  Lynne  Overman.  AUDIENCE 
SLANT:  (Adult)  Surefire  entertainment  in  this  one.  A 
swell  satirical  comedy  with  loads  of  mass  appeal.  BOX 
OFFICE  SLANT:  Looks  like  a  box-office  hit  for  any  loca- 
tion.   Deserves  the  benefit  of  a  bang-up  selling  campaign. 

SONG  OF  THE  ISLANDS.  Musical.  75  mins.  Betty  Grable, 
Victor  Mature,  Jack  Oakie.  AUDIENCE  SLANT:  (Family) 
Should  receive  enthusiastic  approval  from  all  types  of 
theatregoers.  Just  the  kind  of  entertainment  America  is 
seeking.  BOX  OFFICE  SLANT:  Top-flight  production  has 
all  the  good  points  of  the  past  Fox  musical  hits.  Certain 
to  chalk  up  neat  grosses  everywhere. 

CASTLE  IN  THE  DESERT,  Mystery,  63  mins.  Sidney  Toler 
Arleen  Whelan,  Richard  Derr.  AUDIENCE  SLANT:  (Family) 
A  standard  mystery  that  will  please  the  Charlie  Chan  fans. 
BOX  OFFICE  SLANT:  Gcod  second  feature  for  most 
programs. 

CN  THE  SUNNY  SIDE,  Comedy-Drama,  69  mins.  Roddy 
McDowall,  Jane  Darwell.  AUDIENCE  SLANT:  (Family) 
Will  go  right  to  the  heart  of  any  audience.  Entertainment 
with  a  capital  "E."  BOX  OFFICE  SLANT:  Good  enough 
to  top  the  bill  in  any  situation.  Perfect  film  for  the 
family  trade. 

THE  NIGHT  BEFORE  THE  DIVORCE,  Comedy,  67  mins. 
Lynn  Bari,  Mary  Beth  Hughes,  Joseph  Allen,  Jr.  AUDI- 
ENCE SLANT:  (Adult)  Most  audiences  will  accept  it  as 
a  pleasantly  inconsequential  little  offering,  then  forget  it. 
BOX  OFFICE  SLANT:  A  supplementary  feature  of  minor 
drawing  potentialities. 


V"  is  first  rate  entertainment  of  the  kind  that 
would  please  well  in  any  period  but  should 
prove  exceptional  during  the  present  war  con- 
ditions. Covering  as  it  does  the  activities  of 
the  German  Secret  Police  in  the  pre-war 
days  of  1939,  the  film  measures  to  the  gen- 
eral concept  of  the  terrifying  conditions  that 
were  the  lot  of  accused  non-Aryans  whose 
work  or  deeds  were  in  conflict  with  Nazi 
plans.  The  story  movement  is  fast  and  car- 
ries the  spectator  through  a  maze  of  in- 
triguing situations  that  rate  with  the  action 
and  suspense  sequences  of  the  finer  mystery 


and  detective  films.  A  smooth  continuity 
manages  to  embrace  just  enough  of  romance 
and  light  comedy  moments  to  properly  accen- 
tuate the  well  executed  plot  and  hold  interest 
at  a  high  point  throughout.  The  performance 
of  Leslie  Howard,  throughout  the  film,  and 
the  outstanding  work  of  Francis  Sullivan,  as 
the  Gestapo  Chief,  effectively  cover  the  minor 
shortcomings  of  some  of  the  subordinate 
players. 

Catchline:  Leslie  Howard  at  his  very  best 
— the  German  Gestapo  at  its  very  worst! 


tke  Picture 


Newspaper  Contest  Highlight  of 
Rochester  'Johnny  Eager'  Campaign 

One  of  the  highlights  of  the  "Johnny  Eager" 
campaign  staged  by  Manager  Lester  Pollock 
of  Loew's,  Rochester,  X.  Y.,  was  a  contest  with 
the  Rochester  Sun  whereby  fans  were  asked  to 
name  ten  pictures  in  which  Robert  Taylor  has 
appeared. 

The  local  radio  station.  YVSAY.  offered  100 
i  ictures  of  Taylor  to  the  women  and  an  equal 
number  of  Lana  Turner  pictures  to  the  men  for 
listeners  sending  in  cards  telling  why  they 
would  like  a  picture  of  their  respective  star. 

Among  cooperative  stunts,  a  coiffure  tieup 
was  made  with  a  department  store,  and  a  promi- 
nent men's  store  came  through  with  a  hat  tieup. 
A  set  of  fashion  stills  were  used  in  a  display. 

A  tieup  was  made  with  Town  Taxi  whereby 
that  company  distributed  cards  with  copy  read- 
ing :  "Call  Town  Taxi,  Main  8000,  to  see 
■Johnny  Eager,"  etc."  A  cut  showing  Taylor 
in  taxi  garb  was  a  part  of  the  cards'  makeup. 

Stills  showing  Lana  Turner  visiting  the  Army 
camps  were  placed  on  "Join  the  Army"  bulle- 
tin boards  throughout  the  city. 


Page  20  SHOWMEN'S    TRADE    REVIEW  February  14,  1942 


STR  West  Coast  Offices         Guaranty  Building         6331  Hollywood  Blvd.        Hollywood,  Calif.        Telephone,  Hollywood  1390 


The  former  Like  studio,  above,  has  been  purchased  for  a  reported  $250,000  by  Monogram  Pictures  Corp., 
to  carry  out  the  company's  expanding  production  schedule.  The  new  Monogram  lot  is  regarded  one  of 
the  most  compact  set-ups  of  stages,  craft  shops,  office  buildings  and  projection  facilities  in  Hollywood. 


PROGRAM  NOTES  FROM  THE  STUDIOS 


Linda  Brent,  Spencer  Charters  and  Wade 
Boteler  have  been  added  to  the  cast  of  Re- 
public's "Affairs  of  Jimmy  Valentine,"  which 
has  Dennis  O'Keefe,  Gloria  Dickson  and 
Ruth  Terry  in  the  leads. 


Bill  Dickey,  Yankee  catcher  and  lifelong 
friend  and  roommate  of  Lou  Gehrig,  has 
been  engaged  by  Samuel  Goldwyn  to  play 
himself  in  "The  Pride  of  the  Yankees," 
in  which  Gary  Cooper  stars  under  Sam 
Wood's  direction.  Like  that  of  Babe  Ruth, 
Dickey's  association  with  Gehrig  will  become 
an  important  part  of  the  picture. 


A  corp  of  250  Chinese  aviation  students 
now  in  training  near  Tucson,  will  be  given 
a  special  pre-release  showing  of  Paramount 
Producer  Richard  Blumenthal's  new  picture, 
"This  Gun  for  Hire." 


Gene  Kelly,  Sir  Cedric  Hardwicke,  Dean 
Jagger  and  Burgess  Meredith  are  currently 
being  tested  for  important  roles  in  David 
O.  Selznick's  "The  Keys  of  the  Kingdom," 
scheduled  to  go  before  the  cameras  late  next 
month.  Ingrid  Bergman  has  been  cast  in 
the  role  of  Sister  Maria  Veronica. 


Cary  Grant  returns  to  RKO  this  summer 
to  star  in  "Bundles  for  Freedom,"  a  ro- 
mantic gangster  story  with  an  unusual  plot 
by  Milton  Holmes,  who  will  also  work  on 
the  screen  adaptation.  Preparations  start  as 
soon  as  Grant  completes  his  role  in  "The 
Gentlemen  Misbehave,"  currently  in  produc- 
tion at  Columbia. 


Chris-Pin  Martin  will  play  a  Mexican  de- 
tective in  Harry  Sherman's  next  Hopalong 
"Across  the  Border,"  which  Lesley  Selander 
will  direct.  William  Boyd  tops  the  cast  with 
Bill  George,  a  newcomer,  in  an  important 
role. 


John  Huston  has  been  assigned  by  Warner 
Bros,  to  direct  "Across  the  Pacific,"  based 
on  the  "Saturday  Evening  Post"  serial, 
"Aloha  Means  Goodbye."  Star  of  the  picture 
will  be  Humphrey  Bogart  and  production 
is  slated  to  begin  soon  after  he  completes  his 
current  assignment  "Escape  From  Crime." 


Jack  Oakie  is  due  back  from  New  York 
late  this  month  and  will  report  immediately 
to  20th  Century-Fox  for  his  first  of  three 
assignments  this  year.  Oakie  has  been  mak- 
ing Army  camp  appearances  since  comple- 
tion of  "Song  of  the  Islands." 


Director  Al  Santell  has  approved  plans 
for  a  tank  in  which  underwater  sequences  for 
"Pearl  of  Paradise,"  which  he  will  direct  for 
MGM,  will  be  made.  Johnny  Weissmuller 
will  be  starred  in  the  picture. 


David  Butler,  who  directed  "Caught  in  the 
Draft,"  one  of  the  outstanding  successes  at 
the  nation's  boxoffice  last  year,  reported  to 
Paramount  to  begin  preparations  for  "The 
Road  to  Morocco,"  his  next  assignment  at 
the  studio.  Bing  Crosby,  Bob  Hope  and 
Dorothy  Lamour  have  the  top  roles  in  the 
comedy. 


With  the  start  of  "Broadway,"  starring 
George  Raft  with  Brod  Crawford,  shooting 
is  under  way  on  every  stage  on  the  Uni- 
versal lot.  The  Bruce  Manning  production 
is  being  directed  by  William  Seiter. 


A  probable  addition  to  the  cast  of  Co- 
lumbia's forthcoming  Joan  Crawford-Melvyn 
Douglas  co-starrer,  "He  Kissed  the  Bride," 
is  Baby  Corey,  who  made  his  screen  debut 
in  "The  Lady  Is  Willing."  Filming  on 
''Bride''  is  scheduled  for  next  week,  under 
the  direction  of  Alexander  Hall.  Produc- 
tion will  be  under  the  supervision  of  Ed- 
ward Kaufman. 


Tim  Holt  has  been  assigned  a  top  role  in 
RKO's  "Bombardier"  which  stars  Anne 
Shirley  and  Randolph  Scott.  Holt  will  also 
be  seen  in  the  forthcoming  "There  Goes 
Lona  Henry,"  which  again  takes  him  out 
of  the  horse  opera  classification. 


Because  of  her  work  in  "Holiday  Inn," 
Marjorie  Reynolds  has  been  awarded  a  seven- 
year  contract  by  Paramount,  and  is  slated  for 
important  roles  in  the  future. 


WANDERING 

AROUND 
HOLLYWOOD 


Ran  into  Frank  McDonald,  fresh  from  his 
directorial  chore  of  "Wildcat"  for  Bill  Pine 
and  Bill  Thomas,  on  the  Republic  lot  where 
he  will  handle  the  megaphone  on  "Shepherd 
of  the  Ozarks,"  Weaver  Brothers  and  Elviry 
starrer.  If  Frank  matches  his  work  on  the 
previous  hillbilly  epics,  the  Valley  boys 
should  be  tickled. 


When,  and  if,  Hollywood  gets  around  to 
appointing  a  "vegetable  growing  committee" 
for  national  defense  (we  have  a  committee  for 
every  other  thing),  may  we  suggest  the  name 
of  Bob  Hope  as  the  head  of  the  weed-grow- 
ers. Bob  now  knows  the  difference  between 
a  beet  and  a  biennial  apiaceous  plant,  with- 
out digging. 


Producer  Jerry  Brandt  is  trying  to  get 
Boris  Karloff  for  "Scattergood  Survives  a 
Murder,"  and  we're  wondering  if  Guy  Kibbee 
will  survive,  after  having  his  pants  scared 
off  by  Boris. 


Cowboy  Star  Tom  Keene  is  going  Gene 
Autry  one  better.  Where  Gene  supports  a 
get-up  of  cowboy  outfits  in  the  pastel  shades, 
Tom  is  going  the  rounds  with  one  of  white, 
from  boots  to  ten-gallon  hat.  Almost  stopped 
traffic  at  a  preview  the  other  night.  Wonder 
what  his  horse  will  say  when  he  sees  it. 


Gabbing  with  Sidney  Salkow  and  Samuel 
Bronston  over  at  the  Brown  Derby,  we  re- 
ceived an  earfull  of  news  concerning  Co- 
lumbia's "Adventure  of  Martin  Eden."  Sal- 
kow directed  and  Bronston  was  co-producer 
.  .  .  and  we  have  an  idea  they  were  just  a 
little  prejudiced.  We'll  soon  find  out. 


Bud  Abbott  and  Lou  Costello  live  up  to 
their  title  "America's  No.  1  Funmakers"  in 
their  latest  Universal  starrer,  "Ride  'Em 
Cowboy"  ...  a  laugh-fest  with  SUCCESS 
written  on  every  foot  of  film.  It's  a  good 
bet  that  this  one  will  match  or  better  the 
take  of  their  other  boxoffice  hits.  Keep  'em 
laughing,  boys. 


Surprise  of  the  week  was  the  fact  that  SO 
MANY  of  our  boys  and  girls  had  enough 
blood  to  donate  a  pint  to  the  Red  Cross. 
Don't  forget  the  "oldtimer"  if  you  need  a 
little  with  "sugar  already  added." 


Dick  Powell  for  "Happy  Go  Lucky" 

Dick  Powell  was  signed  by  Paramount  for 
the  top  male  role  in  "Happy  Go  Lucky,"  forth- 
coming musical  which  will  bring  Mary  Martin 
back  to  pictures  after  a  five  months'  absence. 
Rudy  Vallee,  Betty  Hutton  and  Eddie  Bracken 
also  have  top  roles.  The  picture  is  scheduled 
for  March  production. 


February  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


Who  Said  "Heavy?" 

Billy  Curtis,  famed  midget,  who  plays  the  heavy 
role  in  the  Frank  Lloyd  production,  "Saboteur," 
introduces  his  sister  Mary  to  Alfred  Hitchcock 
who  is  directing  the  picture  for  Universal  re- 
lease. Mary  landed  a  role,  too. 

HOLLYWOOD 
STUDIO 
ROUND-UP 


Quite  a  lull  in  production  activity  this  week  .  .  . 
only  seven  new  pictures  went  into  work : 

COLUMBIA 

JUST  ANOTHER  DAME — Principals:  Paul  Kelly, 
Fay  Wray,  Douglas  Croft,  Ruth  Lee.  Director,  Lew 
Landers. 


METRO-GOLDWYN-MAYER 

UNTITLED  DR.  KILDARE  —  Principals:  Lionel 
Barrymore,  Lew  Ayres,  Ann  Ayars.  Director,  Harold 
S.  Bucquet. 

PRODUCERS 

GUN  SHY  —  Principals:  Harry  Langdon,  Charles 
Rogers,  Marian  Marsh.    Producer-Director,  B.  B.  Ray. 


RKO-RADIO 

PRIDE  OF  THE  YANKEES  —  Principals :  Gary 
Cooper,  Theresa  Wright,  Virginia  Gilmore.  Walter 
Brennan,  Babe  Ruth,  Bill  Dickey.  Director,  Sam 
Wood.   Producer,  Sam  Goldwyn. 


REPUBLIC 

PAL  O'  MINE — -Principals:  Roy  Rogers,  George 
"Gabby"   Hayes.    Producer-Director,   Joe  Kane. 


UNITED  ARTISTS 

FRIENDLY  ENEMIES— Principals :  Charles  Win- 
ninger,  Charlie  Ruggles.  Sharon  Douglas.  Director, 
Allan  Dwan.    Producer,  Edward  Small. 


UNIVERSAL 

BROADWAY — Principals:  George  Raft,  Brod  Craw- 
ford.   Director,  William  Seiter. 


"Friendly  Enemies"  Small's  Next 

Producer  Edward  Small's  first  film  of  the 
new  year  for  United  Artists  will  be  "Friendly 
Enemies,"  with  a  cast  headed  by  Charles  Win- 
ninger,  Charlie  Ruggles  and  Sharon  Douglas, 
a  recent  discovery  of  Small's.  Allan  Dwan 
directs  the  picture. 


Youngsters  Get  Break 
In  "The  Gay  Sisters" 

Six  young  contract  players,  Walter  Brooks, 
Bill  Edwards,  Ray  Montgomery,  Joan  Winfield, 
Charles  Drake  and  Alice  Talton,  are  being 
given  the  opportunity  to  display  their  talents 
in  "The  Gay  Sisters"  at  Warner  Bros.  All 
have  been  assigned  roles  in  the  film  which  has 
a  cast  headed  by  Barbara  Stanwyck,  George 
Brent,  Geraldine  Fitzgerald  and  Nancy  Cole- 
man.   Irving  Rapper  is  directing. 


"The  Invisible  Spy"  Set 

"The  Invisible  Spy"  has  been  set  by  Pro- 
ducer Frank  Lloyd  and  Jack  Skirball  as  their 
next  for  Universal,  after  they  complete  "The 
Spoilers"  and  "The  Saboteur,"  currently  be- 
fore the  cameras.  George  Waggner  will  serve 
as  associate  producer. 


Ratoff  Starts  Tests 

Gregory  Ratoff  has  started  testing  character 
actors  for  "Down  to  the  Sea  in  Ships,"  which 
he  will  direct  for  20th  Century-Fox.  Ratoff 
recently  completed  "Two  Yanks  in  Trinidad" 
for  Columbia. 


Big  Name  Cast  for 
WB's  "The  Hard  Way" 

"The  Hard  Way"  has  been  announced  by 
Warner  Bros,  as  one  of  the  studio's  top  produc- 
tions of  the  year.  Leading  roles  in  the  film  have 
been  assigned  to  Ida  Lupino,  Olivia  de  Havil- 
land,  John  Garfield  and  Jeffrey  Lynn.  This  will 
be  Miss  Lupino's  first  picture  on  the  lot  since 
she  made  "Out  of  the  Fog." 

Director  Vincent  Sherman,  with  such  suc- 
cesses as  "All  Through  the  Night"  and  "Under- 
ground" on  his  record,  will  handle  the  .mega- 
phone. Sherman  has  just  been  handed  a  new 
long-term  contract  by  the  studio. 

Co-producers  Jerry  Wald  and  Jack  Saper  are 
currently  lining  up  a  supporting  cast  which 
will  include  several  important  players  on  the 
lot.  The  screenplay  is  an  original  by  Irwin 
Shaw. 


Opera  Star  Returns  to  MGM 

After  a  highly  successful  musical  season  in 
the  East,  Rise  Stevens  returns  to  Hollywood  to 
resume  her  film  career.  Miss  Stevens  made 
her  screen  debut  in  "The  Chocolate  Soldier" 
opposite  Nelson  Eddy.  The  studio  will  an- 
nounce her  next  assignment  within  the  next 
two  weeks. 


SHOWMEN'S    TRADE  REVIEW 


February  14,  1942 


How  To  Be  a  Star 


(Good) 


RKO  (24,405)  Picture  People  No.  5      8  mins. 

Arlene  Francis,  well  known  radio  commenta- 
tor, does  an  excellent  job  with  the  comment 
in  this  subject  which  has  several  interesting 
sequences.  Among  the  stars  portrayed  are  Jo- 
seph Cotten,  Ann  Baxter,  Leif  Ericson,  Milton 
Berle,  Chester  Morris,  Lum  and  Abner  and 
others.  The  latter  two  are  shown  in  a  wax- 
works studio  and  are  given  opportunity  to 
indulge  in  considerable  humor.  Clay  Adams 
directed  the  subject. 


Fighting  Fish 


(Excellent) 


RKO  (24,305)  Sportscope  No.  5  9  mins. 

This  is  an  expedition  after  big  fish  with  Mr. 
and  Mrs.  Kip  Farrington,  prominent  sports- 
men, as  the  stars.  Mr.  Farrington  successfully 
lands  a  617  pound  swordfish  and  his  wife  a 
huge  marlin.  Those  who  enjoy  watching  the 
sport  of  deep  sea  fishing,  which  few  can  indulge 
in,  will  enjoy  this  picture  tremendously.  Phil 
Reisman,  Jr.,  credited  with  writing  and  nar- 
rating the  picture,  does  an  excellent  job.  Fred- 
eric Ullman,  Jr.,  produced. 


Hollywood  Detour  (Excellent) 

Col.  (3504)  Color  Rhapsody  No.  4         8  mins. 

This  is  a  burlesqued  tour  of  Hollywood  with 
a  narrator  showing  some  of  the  high  points 
of  the  town  which  have  been  cleverly  carica- 
tured. Among  the  high  points  are  Hollywood 
Boulevard,  the  Brown  Derby,  Malibu  Beach, 
Beverly  Hills,  Santa  Anita  Race  Track  and 
Grauman's  Chinese  Theatre.  There  are  a  few 
caricatures  of  various  stars  including  the  in- 
evitable Katherine  Hepburn,  George  Raft  and 
a  couple  of  others.  Story  and  direction  are  by 
Frank  Tashlin. 


"Spy  Smasher"  Heroine 

Marguerite  Chapman,  who  was  one  of  the 
"Navy  Blues  Sextette,"  is  supplying  the  femi- 
nine interest  in  Republic's  "Spy  Smasher"  se- 
rial, opposite  Kane  Richmond.  William  Witney 
is  directing. 


There  May  Be  a  Day 

Study  the  short  product  market.  Analyze  the 
value  of  the  subjects  and  there  may  be  a  day 
when  just  what  you  need  to  make  that  weak 
feature  stand  up  will  be  right  at  your  command. 

MIMICS  'BUGS'  BUNNY, 
PIERCES  DEAN'S  DIGNITY 

The  Dean  of  Girls  at  Arlington  Heights  High 
School,  Fort  Worth,  Texas,  called  Manager  Dan 
Gould  of  the  Bowie  Theatre  recently  to  inquire 
when  another  Bugs  Bunny  cartoon  would  be  shown. 
Reason  for  the  call: 

For  an  oral  recitation,  one  of  her  students  gave 
an  impersonation  of  the  cartoon  character  which 
went  over  with  tremendous  success.  "In  fact,"  re- 
ports Gould,  "it  penetrated  the  frozen  dignity  of 
the  Dean  to  such  an  extent  that  she  did  not  hesi- 
tate to  say  that  she  felt  that  Bugs  must  be  one  of 
the  finer  things  the  motion  picture  screen  has  to 
offer,  and  insisted  that  I  call  her  the  next  time  we 
had  one  of  his  cartoons  booked." 


Far  East  Command  (Timely) 

RKO  (23107)  March  of  Time  No.  7      19  mins. 

Showing  how  important  the  Far  East  is  in 
the  far  flung  Pacific  War,  this  issue  of  the 
March  of  Time  is  extremely  timely.  Adroitly 
sidestepping  the  issue  of  specific  fighting  so  as 
not  to  "date"  the  subject  even  for  the  subse- 
quent runs,  Producer  Louis  de  Rochemont,  has 
so  edited  the  material  on  hand  that  the  average 
person  would  think  he  was  actually  looking  at 
battle  scenes.  Life  in  New  Zealand  is  depicted 
in  some  of  the  closing  scenes  and  one  would 
say  from  these  few  glimpses  that  it  is  almost 
idyllic.  The  front  page  of  every  newspaper  is 
a  salesman  for  this  subject. 


NEWSREEL 
SYNOPSES 

(Released  Wednesday,  February  11) 

PARAMOUNT  (No.  48) — Fire  sweeps  liner  Nor- 
mandie;  Millrose  Indoor  Games  at  Madison  Square 
Garden ;  Pension  protest  at  Spokane,  Wash. ;  Latest 
films  from  besieged  Singapore  ftjjritish  march  westward 
in  drive  to  Tripoli;  American  Army  force  arrives  in 
Ireland.  ! 

MOVIETONE  (Vol.  24,  No.  45)— Fire  sweeps  liner 
Normandie;  American  Army  force  arrives  in  Ireland; 
U.  S.  submarine  sunk  in  collision  off  Panama;  Pacific 
Coast  prepared  to  repel  invasion  attempt;  Tank  war- 
fare, air  attacks,  prisoners  taken  in  battle  for  Libya; 
Millrose  Indoor  Games  at  Madison  Square  Garden; 
Sportsmen's  Show  in  Boston ;  National  ski  jump  meet 
in  Minnesota  (Minneapolis  and  Milwaukee  only). 

NEWS  OF  THE  DAY  (Vol.'  13,  No.  243)— Fire 
sweeps  liner  Normandie;  American  Army  force  arrives 
in  Ireland;  Mud  landslide  wrecks  houses  in  San  Fran- 
cisco; A.  F.  of  L.  and  C.I.O.  plan  for  joint  labor 
arbitration  board  for  the  duration ;  Pacific  Coast  pre- 
pared to  repel  invasion  attempt;  U.  S.  submarine  sunk 
in  collision  off  Panama;  Nazi  general  a  prisoner  as 
British  retake  Bardia;  Millrose  Indoor  Games,  at 
Madison  Square  Garden. 

PATHE  (Vol.  14,  No.  48)— Flame  sweeps  liner  Nor- 
mandie; American  Army  force  arrives  in  Ireland; 
Siege  of  Singapore  begins;  Pacific  Coast  prepared  to 
repel  invasion  attempt ;  War  Labor  Board  confers  with 
Roosevelt;  Melvyn  Douglas  gets  Defense  job;  Mill- 
rose  Indoor  Games  at  Madison  Square  Garden-. 

UNIVERSAL  (Vol.  15,  No.  57)— Fire  sweeps.  liner 
Normandie;  U.  S.  troops  arrive  in  Ireland;  War  on 
the  Libyan  front;  U.  S.  submarine  sunk  in  collision  off 
Panama ;  Pacific  Coast  prepared  to  repel  invasion  at- 
tempt; Train  crash  near  Blasdell,  N.  Y.;  War  Labor 
Board  confers  with  Roosevelt;  Scout  anniversary  cele- 
brated in  New  York;  Manhattan  police  in  rifle'  and 
machine  gun  practice;  Sportsmen's  Show  in  Boston; 
Millrose  Indoor  Games  at  Madison  Square  Garden. 

(Released  Saturday,  February  14) 

MOVIETONE  (Vol.  24,  No.  46)— Liner  Normandie 
capsizes  following  fire;  Fight  for  Singapore;  U.  S. 
Navy  in  the  Pacific ;  Auto  plants  change  over  to  war 
production ;  Army  uniforms ;  Golden  Gloves  boxing 
bouts;  Race  at  Hialeah  Park;  Basketball:  Notre  Dame 
vs.  Great  Lakes  Naval  Training  School;  Acrobat  per- 
forms in  Florida. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  244) — U.  S. 
Navy  in  the  Pacific;  Auto  plants  on  full  war  basis; 
New  chemical  for  fighting  incendiary  bombs  tested  at 
Glendale,  Cal. ;  California  school  children  fingerprinted 
(except  Philadelphia) ;  8-alarm  fire  in  Philadelphia 
(Philadelphia  only)  ;  Liner  Normandie  capsizes  follow- 
ing fire;  Race  at  Hialeah  Park;  Diving  expert  at 
Miami  Beach,  Fla. 

(Ed.  Note :  Synopses  of  other  nezvsreels  sched- 
uled for  release  February  14  were  not  available 
at  presstime  because  of  Lincoln  Birthday  holi- 
day.) 


Hidden  Hunger 

Federal  Security  Agency 


(Vital) 

22  mins. 


Give  your  Program  Variety 

One  of  the  world's  oldest  axioms ;  "Variety  is 
the  spice  of  life,"  is  particularly  true  of  theatre 
business.  Use  the  one  and  two  reel  subjects  to 
give  your  program  variety. 


That  four  out  of  every  five  Americans 
suffer  from  malnutrition  has  been  learned 
through  recent  studies,  and  to  meet  this  alarm- 
ing situation,  the  National  Nutrition  Program, 
directed  by  the  Office  of  Defense  Health  under 
Administrator  Paul  V.  McNutt,  is  undertaking 
the  gigantic  task  of  reaching  every  man,  woman 
and  child  in  the  United  States  with  the  newer 
knowledge  of  nutrition.  Because  "seeing"  is 
"believing"  the  ODH  is  using  motion  pictures 
as  the  most  effective  medium  of  delivering  this 
vital  message.  Hence  the  official  film,  "Hidden 
Hunger,"  written  and  directed  by  Joseph  Krum- 
gold  and  Henwar  Rodakiewicz  of  Film  Asso- 
ciates, Inc.,  and  produced  by  the  American 
Film  Center.  As  Fanner  Link  Squires,  Walter 
Brennan  portrays  a  man  of  the  soil  who  has 
had  a  vision  in  which  Little  Man  (Lloyd  Cor- 
rigan)  warns  him  that  unless  the  wrong  usage 
of  good  food  isn't  stopped  he  will  cause  all  the 
crops  to  cease  growing.  With  this  warning 
ringing  in  his  ears,  Brennan  becomes  a  zealous 
crusader,  -  starts  a  one-month  campaign  to  re- 
form the  eating  habits  of  the  nation.  His  good 
intentions  land  him  in  court  charged  with  be- 
ing a  public  nuisance.  Not  until  his  statements 
are  backed  by  scientific  data  supplied  by  a 
doctor,  is  Brennan  vindicated  and  proved  saner 
than  those  who  accused  him  of  being  a  crack- 
pot. The  subject  is  well  made,  well  acted  and 
gets  across  its  message  in  a  way  that  no  per- 
son can  fail  to  comprehend.  Every  theatre 
should  and  must  play  it.  Distribution  plans  are 
incomplete,  but  booking  information  may  be 
obtained  by  writing  "Hidden  Hunger,"  Room 
401,  Graybar  Bldg,  N.  Y.  C. 


Talent  in  Ten  Strike  Parade' 
Makes  Bowling  Reel  Exploitable 

A  veritable  array  of  bowling  alley  talent  is 
featured  in  the  new  RKO-Pathe  Sportscope, 
"Ten  Pin  Parade,"  to  be  released  through  RKO- 
Radio  this  month. 

Included  in  the  array  of  alley  talent  are  Ned 
Day,  national  champion ;  Andy  Veripapa,  Joe 
Morris,  Harry  Ledene,  Ray  Newton,  John  Crim- 
mins  and  Charlie  Lausche.  Champion  Day's 
record :  eighteen  perfect  games,  scores  of  300. 

Veripapa,  the  trick-shot  artist,  twirls  spheroids 
down  two  alleys  simultaneously  with  results 
that  the  average  one-ball  bowler  would  envy. 
Crimmins,  the  Detroit  veteran,  has  had  a  run 
of  twenty-seven  consecutive  strikes. 

Because,  throughout,  it  is  a  movie  lesson  for 
bowlers  and  would-be  bowlers,  "Ten  Strike 
Parade"  should  be  exploited  to  attract  these 
sportsmen.  Displays  in  bowling  alleys  and 
sending  letters  to  lovers  of  the  game  should 
highlight  exhibitors'  campaigns. 


About  Figures — The  Ledger  Kind 

Your  ability  to  carefully  select  short  subjects 
to  properly  balance  the  feature  screen  entertain- 
ment can  go  a  long  ways  toward  putting  more 
figures  in  black  ink  on  the  weekly  ledger. 

SALESMEN — 

Make  expenses  from  this  side-line. 
Unusual  accessory  sells  on  sight,  re- 
peats   weekly.    Commissions,  terri- 
tory  protected.    Write   for  details, 
P.   O.   Box   2485,   Memphis,  Term. 


February  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


Bam dluh  Nntes 
Tent  No.  5— Michigan 

Detroit  is  counting  on  an  attendance  of 
Barkers  from  all  over  the  country  on  February 
19  when  the  Pioneer  dinner  will  be  held.  The 
Barkers  will  pay  tribute  to  the  old-timers  in 
show  business  in  the  Motor  City  on  that  eve- 
ning. Twelve  in  particular  will  be  honored. 
Former  Mayor  James  J.  Walker  of  New  York 
will  be  toastmaster. 

Principal  speaker  of  the  evening  will  be  U.  S. 
Senator  Claude  Pepper — and  Detroit  Barkers 
promise  a  talk  in  this  crisis  that  will  lift  its 
hearers  right  out  of  their  chairs.  There  will  be 
other  speakers,  and  plenty  of  talent,  and  every- 
thing that  makes  Variety  the  Heart  of  Show 
Business.  And  the  Motor  City  knows  how  to 
put  on  a  dynamic  event. 


Tent  No.  10 — Indianapolis 

A  good  crowd  responded  to  Chief  Barker 
Kenneth  Collins'  recent  call  for  a  membership 
meeting.  A  buffet  dinner  was  served.  Wagon 
Master  Claude  McKean  was  appointed  chair- 
man of  the  Hey  Rube  membership  drive.  Bark- 
ers Roy  Harrold  of  Rushville  and  Don  Rossiter 
of  Indianapolis  returned  this  week  from  New 
York  where  they  attended  the  Allied  Board  of 
Directors'  meeting.  Mr.  and  Mrs.  Marc  Wolf 
have  returned  from  Wheeling,  West  Va.,  where 
they  visited  Mr.  Wolf's  father. 

Mrs.  Al  Blocher  gets  a  vote  of  appreciation 
for  her  fine  work  on  the  sweater  drive. 

Barker  Herb  Johnson  of  Madison  recently 
received  a  Florida  alligator,  and  he  promises 
it  will  never  swim  in  his  private  bathing  pool. 
Barker  Alex  Manta  was  in  town  this  week,  and 
joined  Barker  Sam  Sweitow  of  Louisville  in 
club  cocktails.  Barker  Laddie  Hancock  and 
Barker  Joe  Finneran  put  on  a  big  beefsteak 
dinner  for  themselves.  Milt  Kruger  is  club 
champ  of  Gin  Rummy  players. 

Chief  Barker  Ken  Collins  has  called  a  special 
club  meeting  Feb.  14th,  at  1  :30  p.m.,  and  re- 
quests every  barker  of  No.  10  to  be  present 
since  it  is  of  unusual  importance. 

Film  Row  boys  and  girls  hot-footing  it  while 
labor  trouble  brews.  Local  exchange  managers 
now  are  acting  as  shipping  clerks  and  the 
bookers  are  serving  as  assistants. 

Barker  McGinley  of  Universal  will  announce 
shortly  the  date  of  the  big  annual  Variety  Club 
banquet.  It  is  scheduled  to  be  one  of  the  best 
ever  presented.  Efforts  are  being  made  to  have 
National  Chief  Barker  John  H.  Harris  and 
First  Assistant  National  Chief  Barker  Bob 
O'Donnell  appear. 

Barker  Corbin  Patrick,  dramatic  and  film 
critic  of  the  Indianapolis  Star  who  succeeded 
the  late  Bob  Tucker,  is  doing  a  grand  job — 
both  for  the  paper  and  for  the  Variety  Club. 


Tent  No.  17— Dallas 

The  MGM  Lion  held  forth  at  last  Saturday 
night's  party  in  Club  Quarters  with  Mr.  and 
Mrs.  Tony  Philbin  as  host  and  hostess.  ...  At 
the  regular  Monday  luncheon,  Dr.  Everett  Fox 
told  about  the  work  being  done  by  the  Emer- 
gency Medical  Service — how  volunteer  medical 
workers  are  being  instructed  for  service  to  meet 
possible  emergencies ;  result :  listeners  left  the 
luncheon  convinced  that  the  Emergency  Medical 
Service  had  prepared  most  thoroughly  for  the 
needs  of  the  community.  .  .  .  Barker  R.  I.  Payne 
celebrated  his  birthday  during  the  past  week.  . . . 
Recent  visitors  to  club  quarters  included :  Hor- 
ace Falls,  Oklahoma  City;  John  Valles,  Los 
Angeles;  Art  Victor,  L.  W.  Conrow,  Charles 
Berns  of  New  York  City ;  C.  Brockman,  India- 
napolis ;  Bert  Stearn,  Division  Manager  for 
U.A.,  who  was  the  guest  of  Barker  Earl  Collins. 


RECORDS— ALONE  PROVE  GREATNESS 

HERE'S  THE  "CH AMP" 

It's  the  one  and  only 

SCARFACE 

MUNI  —  RAFT  —  KARLOFF  — ARM  ETTA 


WOODS 


-  .  r  i.iMf«.iii4M  i-m  v  m 


mm  w  .  1 1 3^1 »  j  M ,  1 1  gl .  i 


&    tSStt... xa—  V-    nifW      ■  Bff  wfcn  urn   m   m  r^^^^^*- 


WEEK 


i 


t 


/  Sit 


WEEKS'  RUN  at  the  Wood's   (Loop),  Chicago— Top  Prices. 
 NOW  


Just  Completed  9 

Playing  B  and  K  Circuits  and  Other  Chicago  Theatres 


HERE'S  THE  RECORD— NO  FEATURE 


SAME  THEATRES. 


REPORTER 


OFTEN 

IN  THE 

'Scarface'  In  60th 

IT... 

6  TIMES 

Run  on  Broadway 

New  York  —  The  Apollo  on  42nd 

IT  .  . .  . 

14  TIMES 

Street    is    running    "Scarface,"  the 

Howard    Huglies-Astor  picture.  The 

IT... 

26  TIMES 

on'y  n°ws  in  t'"is  is  the  fact  that  it's 

making    its    60th    appearance    in  a 

IT... 

50  TIMES 

Broadway    theatre,    probably  playing 

mere  time  in  and  around  42nd  Street 

IT.  ..  . 

68  TIMES 

th-n  my  ten  pictures  ever  made. 

AND  STILL  GOING  —  BREAKING  RECORDS 

ASTOR 


NEW  PRINTS 

NEW  ADV. 
ACCESSORIES 


PICTURES  CORP. 
NEW  YORK  N.  Y. 


EXCHANGES 

IN  ALL 
KEY  CITIES 


Page  24  SHOWMEN'S    TRADE    REVIEW  February  14,  1942 


ASTOR  PICTURES 


Bat  Whispers  (My-D)  C.   Morris-U.  Merkel  

Cock  of  the  Air  (C)  Chester  Morris   

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  

Framed  tor  Murder  (D)  Wallace  Ford-Fuzzy  Knight  ... 

Hell's  Angels  (D)  Lyon- Harlow- Hall   

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young. 

(Former  title  ••Red  Salute") 
I  Cover  the  Waterfront  (D) . .  .Claudette  Colbert   


Murder  at  the  Baskervi  lies ...  .Arthur  Wontner   

Palooka  (C)   Stuart  Erwin-Lupe  Velez  

Scarlace  (D)   P.   Muni-G.  Raft-A.  Dvorak  

Sky  Devils  (C-D)  Snencer  Tracy   

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn  Douglas.. 


Rel. 

See 

Mins. 

Date 

Issue  of 

.  86... 

Reissued 

.  71... 

70   .  . 

Reissued 

 Not  Rev. 

inn .  . . 

Reissued 

.  70... 

Reissued 

.  80. . . 

Reissued 

70  . 

Reissued 

 Not  Rev. 

.  70  .  . 

Reissued 

.  88   Reissued 

.  88  . . . 

Reissued 

.  70. .. 

. . .  Reissued 

MGM 


Current  1940-41  (Conr. 


COLUMBIA 


Current  1940-41 


2010 
2037 
2014 
2023 

2025 

2034 
2215 
2001 
2013 
2041 

2022 

2206 
2020 
2213 
2039 
2003 
2002 
2208 
2214 
2026 
2008 
22IG 
2019 
201 1 
2207 
2017 
20119 
2042 
2036 
2040 


3003 
31)41 
3017 
3212 


3028 

3030 

3015 
3023 
3039 
3024 
3209 
3009 

321 1 

3005 
3040 
3202 
3210 
3201 
3026 
3022 
3036 
3008 
3016 
3020 

3203 
3004 


Adventure  in  Washingtan(D)  F  .  Herbert  Marshall- Virginia  Bruce...  84.. 5/30/41 

Big  Boss  (  D )  A  Olto  Krnger-Gloria   Dickson   70.. 4/28/41 

Blondie  in  Society  (OF  Penny  Singleton-Arthur  Lake   76.. 7/17/41 

Ellery  Queen  and  the 

Perfect   Crime   (My)  A  Ralph  Bellamy-Margaret  Lindsay  .  ..  63.  .8/14/41 

Ellery  Queen's  Penthouse 

Mystery  (My) F   Ralph  Bellamy-Margaret  Lindsay...  68  . 3/24/41 

Great  Swindle  ( A) F  Jack  Holt-Mijorie  Reynolds   54.. 4/10/41 

Hands  Across  the  Hockies(W)F. Bill  Elliott- Dub  Taylor   60.. 6/19/41 

Here  Comes  Mr.  Jordan(FA)A.Robt.   Montgomery-Rita  Johnson....  93.. 8/21/41 

Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper   76.. 5/8/41 

I  Was  a  Prisoner  on 

Devil's  Island  (D) A  Sally  Eilers- Donald  Woods   70.. 6/30/41 

Lone  Wolf  Takes  a 

Chance   (My)  F   Warren  William-June  Storey   76.  .3/6/41  . 

Medico  of  PaintedSpring(W)F.Chas.  Slarrett-Terry  Walker   59.  .6/26/41 

Naval  Academy  (O)F  Jimmy  Lydon-Fred.  Bartholomew...  67.. 5/22/41 

North  From  the  Lone  Star(W).BMI  Elliott-Dorothy  Fay   58.. 3/31/41 

Officer  and  (he  Lady  (D) A  Rochelle  Hudson-Bruce  Bennett   60.. 7/24/41 

Our  Wire  (C)F  Ruth  Hussey-Melvyn  Douglas   93.. 8/28/41 

Penny  Serenade   (CD)F  Irene   Dunne-Cary   Grant   120  . 4/24  '41 

Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty   58.. 9/18/41 

Return  of  Daniel  Boone  (W)F.Bill  Elliott- Evelyn  Young   61.. 5/7/41 

Richest  Man  in  Town  (D)F.. .Frank  Craven-Edgar  Buchanan   69. .6/12/41 

Stie  Knew  All  the  Answers(D)A.Franchot  Tone-Joan  Bennett   85.. 5/15/41 

Sou  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith    62.. 7/15/41 

Sweetheart  of  the  Camnus(MD)  .Ruby   Keeler-Harriet  Hilliard   61.. 6/26/41 

They  Dare  Not  Love  (D) A  Martha  Scott-George  Brent   76.. 4/30/41 

Thunder  Over  the  Prairie(W)F. Charles  Starrett-Eileen  O'Hearn.  ..  110.. 7/30/41 

Tillie  the  Toiler  (OF  Kay  Harris-William  Tracy   67.  .8/7/41 

Time  Out  lor  Rhythm  (DM)F.Rudy  Vallee- Rosemary  Lane   74  . 6/20/41 

Two  In  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden   62 .  .7/10/41 

Under  Age  (D)A  Nan  Grey-Alan  Baxter-Tom  Neal...  60.. 4/26/41 

Voice  in  the  Night  (D)  Clive  Brook-Diana  Wynyard   ill    5-20 '41 

You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth   88.  .9/25/41 

Current  1941-42 

Bedtime  Story  (OA  Loretta  Young-Fredric  March   85  . 12/25/41 

Blonde  From  Singanore(CO)A. Florence  Rice-Leif  Erickson   H7.  Hl'tli  41 

Blondie  Goes  to  College  (O... Penny  Singleton- Arthur  Lake   74..  1/15/42 

Bullets  For  Bandits  Bill  Elliott-Tex  Ritter  2/12/42 

1 1   or   hllc   ■■Honor  of   Hie  West") 

Cadets  on  Parade  (D)  Freddie  Bartliolnmew-limmv  Lvdnn.  63. .  1/22/42 

Close  Call  for  Ellery  Queen. .  .William  Gargan- Margaret  Lindsay..  67  . 1/29/42 
Confessions  of  Boston 

Blackie  (My)F   Chester  Morris-Harriet  Hilliard. 

Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay 


65.  .1/8/42   ..  .Iil2/I3/4I 


.b5/3l/4l 
. .b5/3/4l 
..b7/5/4l 

b7/l2/4l 

. .b3/l/4l 
.b4/l2/4l 
.1)6/14/41 
. .b8/2/4l 
.b5/IO/4) 

.1)6/28/41 

.1)4/12/41 
.1)6/28/41 
.b5/24/4l 
.  .a.V8/4l 
.1)7/19/41 
.b8'l6/4l 
.I)4'I9/4I 
..b9/6/4l 
.1)9  13  '41 
.1)6/14/41 
.1)5/24/41 
.1)7/12/41 
. .h7/5/4l 
. .b5/3/4l 
.  .1)8/2/41 
. .b8/9/4l 
.  .1)6/7/41 
.1)6/28/41 
.1)4/26/41 
.1)4/19/41 
.b9/27/4l 


.hl2/l3/4l 
hit  311  4  1 
. .alO/4/41 
. ,a8/23/4l 

. .  a  1 1  / 1  /4 1 
a  12/20/4 1 


Harmon  of  Michigan  (D)  F  ....  Tommy  Harmon-Anita  Louise  

Harvard  Here  I  Come  (O  Maxie  Rosenbloom-Arline  Judge... 

Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennelt  

King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter  

Ladies  in  Retirement  (D)A...lda  Lupi-no-Louis  Hayward  

Lady  Is  Willing  (CD)A  Marlene  Dietrich-Fred  MacMurray 

Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter  

Man  Who  Returned  to  Life(D).Ji>hn  Howard-Lnrille  Fairbanks... 

Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger   90 

Mystery  Ship   (D)  F  Lola  Lane-Paul  Kelly   63 


Riders  of  the  Badlands  (W)F  Charles  Starrett- Russell  Hayden   57. 

Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

Royal  Mounted  Patrol  (W)       Charles  Starrett-Russell  Hayden   59. 

Secrets  of  the  Lone  Wolf  (My)  F.Warren  William    66. 

Sing  For  Your  Supper  (DM)F.Jinx   Falkenburg-"Buddy"   Rogers..  68. 

Stork  Pays  Off  (OF  Maxle  Rosenbloom-Rochelle  Hudson.  68. 

Texas     (D)F  William  Hnlden-Glenn  Ford   92. 

Three  Girls  About  Town(CD)A  Joan  Bloodell.  John  Howard   73. 

Two  I  alins  From 

Manhattan  (CM)F  Jinx  Falkenburg-Joan  Woodbury   nfi 

West  of  Tombstone  (W)F  Charles  Starrett-Russell   Hayden   59 

You  Belong  to  Me  (CD)A  Barbara  Stanwyck.  Henry  Fonda....  !I7 

Coming  1941-42 

Adventures  of  Martin  Eden....G.  Ford-C.  Trevor  

Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane  

Blondie's  Blessed  Event  Penny  Singleton-Arthur  Lake  

(Former  title  "Blondie  Greets  Guest") 

Canal  Zone   Chester  Morris-John  Hubbard  

Devil's  Trail   (W)   Bill  Ellinlt-Tex  Ritter  

Down  Rio  Grande  Way  <W)   .  .Charles  Starrett-Russell  Hayden  

Ellery  Queen  and  the  Living 

Corpse   Wm.  Gargan-Margaret  Lindsay  

Gentlemen  Misbehave   Cary  Grant-Jean  Arthur  

Hello   Annapolis  Jean   Parker-Tom  Brown  

Highly    Irregular  J.  Bennett-F.  Tone  

Invaders.  The   Leslie   Howard-Laurence  Olivier  

Just  Another  Dame  Paul  Kelly-Fay  Wray  

Lawless  Plainsman  (W)  Charles  Starrett-Russell  Hayden  

North  of  the  Rockies  (W)  Bill  Elliott-Tex  Ritter  

Prairie  Gunsmoke   (W)  Bill  Elliott-Tex  Ritter  

Shut  My  Biq  Mouth  (C)      ...Joe  E.  Brown-Adele  Mara  

Tramp,  Tramp,  Tramp  (CD) .  .Florence  Rice-Bruce  Bennett  

(Former  title  "Camp  Nuts") 
Two  Yanks  in  Trinidad  (D)...Pat  O'Brien-Brian  Donlevy  


11/18/41 

11/27/41 
9/11/41  . 
12/18/41 
12/11/41 
8/14/41  . 
9'I8'4I  . 
2/12/42  . 
.1/1/42  .. 
2/5/42  .. 

II  211  41 
9/4/41  .. 
12/18/41 

.10/16/41 
1 1/13/41 
1 1 /|3  '41 

.12/4/41  . 
1 1/6/41  . 

.10/9/41  . 

. 10/23/41 

m'2'4t  . 
.1/15/42  . 

III  30  'A  I 


.b8/30/4l 

hi  I  '29 '4  I 
.  .1)9/20/41 
..a9 '27/41 
.  .alO/4/41 

.  .1)8/9/41 
.  .hfl/ISMI 
..bl/31/42 
.  .1)9  27/41 
.a! 1/29/41 
.1)1"  18  41 
..  .1)8/2/41 
.hl2  '20/41 
. .b8/30/4l 
.  .all '  Hi  '4  I 

I)  1 1  '22 I A  I 
.  .1)12/6/41 

hi  I  /I5/4I 
. .D9/27/4I 

bin  '25/41 

hi  '27/4  I 
.  bl/24/42 
bid  I8'4I 


..al?'RMi 
. .al/31/42 
.al2/20/4l 


.3/19/42 


.al2/20/4l 
all  '15  '41 
. .al/31/42 


.3/12/42 


,2/|fl'42 
.3/12/42 


.all/29/41 
. .a9 '27/41 
. .al/17/42 
.all  /29/4I 
.  .a  1/24/42 


.3/26/42  ...al/24/42 


MGM 


Current  1940-41 

124  Bad  Man   (D)F  Wallace  Beery-Lionel  Barrymore  .. .  70.  .3/28/41 

141  Barnacle  Bill  (CD)F  Wallace  Beery-Virginia  Weiriler   92. .7/4/41 

139  Big  Store   (M-OF  Marx  Bros.- Virginia  Grey   83  . 6/20/41 

137  Billy  the  Kid  (Tech.)  (D)F...Rob't  Taylor-Maureen  O'Sullivan...  95.  .5/30/41 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson- Walter  Pidgenn  (Tech.)  98.. 7/25/41 

145  Dr.Klldare'sWedding  Day(D) F.Lew  Ayres-Lionel  Barrymore   82.  .8/22/41 

138  Getaway    (OA  Robert  Sterling-Van  Heflin    89  . 6/13/41 

135  I'll  Wait  For  Yon  (D) F   Virginia  Weidler-Robt.  Sterling..  .  75.. 5/16/41 

146  Life  Begins  for  Andy 

Hardv  (CD)F   Mlckav  Roonev-Judy  Garland    ..  .  100. .8/15/41 

134  Leve  Crazy  (F) A  Wm.  Powell-Myrna  Loy-Fay  Bainter  99.. 5/23/41 

132  Men  of  Bovs  Town  (D)F   Snencer  Tracy-Mickey  Roonev  107. .4/11/41 

129  Penalty.  The  (G)A  Lionel  Barrymore- Edw.  Arnold   80  . 3/14/41 

133  People  vs.  Dr.  Kildare  (D)F.Lew  Ayres-Lionel  Barrymore   77.  .5/2/41 

128  Rage  in  Heaven  (Mv)A  Rob't   Montgomery-lnqrid   Bergman.  83  .3  7/41 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murphy   96.  .8/1/41 


.b3/29/4l 
. .b7'5/4l 
-b6'2l/4l 
.  b5  '3 1  /4 1 
.b6/28/4l 
.b8/23/4l 
.1)6/21/41 
.b5/IO/4l 

.  b8'9'4l 
.b5/l7/4l 
.b3'l5'4i 
.b3/l5'4l 
.b5'IO'4l 
.  b3'8/4l 
.b7/26/4l 


142  Stars  Look  Down  (D)  Margt.  Lockwood-Michael  Redgrave 

140  Thev  Met  in  Bombay  (D) A     Clark  Gable- Rosalind  Russell  

131  Washington    Melodrama(My)A. Frank   Morgan-Ann  Rutherford  

148  When  Ladies  Meet  (SO A  Joan  Crawford- Rob't  Taylor  

147  Whistling  in  the  Dark(MyC)F.  Skelton- Rutherford   

136  Woman's   Face   (D) A  Joan  Crawford -Melvyn  Douglas  

130  Ziegfeld   Girl  (MD)  Stewart-Garland-Lamarr-Martin  .. 


Mins.  Date 
98. .7/18/41 
92. .6/27/41 
80. .4/18/41 
1 05.. 8/29/4 1 
78. .8/8/41 
.5/9/41 
.4/25/41 


106. 
131  . 


Set 
Issus  ti 

.b7/l2/4l 
.b6/28/4t 
.b4/l9/4l 
.ba/30/41 
..b8/2/4l 
.b5/IO/4l 
.b4/l9/4l 


. .bl2/6/4l 
1)12  .  20/41 
.1)111  III  J  1 
.1)1  I  '15/41 
..  ba/2/41 
. .b7/26/4l 
. .b 12/6/41 
. .b9/20/4l 
.1)1 1  '15  41 
..b9/20/4l 
. .bl/10/42 
.1)12/13/41 
.1)1 1  / 15/41 
. .b7/l9/4l 
. .b9/l3/4l 
.1)12/20/41 
bill '25/41 
.  b9/l3/4l 
.1)1 1  / 1 5/4 1 
.1)1 0/25 '4 1 
In"  111  vi 
.  .M2/6/4I 
. .bl/17/42 
. .bl/17/42 


Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  1 17.  Jan. 

220  Bugle  Sounds   (D)  F  Wallace  Beery- Marjorie  Main  101.  .Jan.  . 

2ut)  Chocolate  Soldier  (M) A  Nelson  Eddy-Rise  Slevens   MI2  Nov 

213  Design  for  Scandal  (CO)A  Rosalind  Russell- Walter  Pidgenn...  84. .Dec.  . 

203  Down  in  San  Diego  (D)F  Dan  Dailey.  Jr.-Bonita  Granville...  73.. Sept. 

201  Dr.  Jekyll  and  Mr.  Hyde(D)A. Spencer  Tracy-lngrid  Bergman  127. .Sept. 

217  Dr.   Kildare's  Victory  (D)  Lew  Ayres-Lionel  Barrymore   82.. Jan.  . 

207  Feminine  Touch  (C)A  Rosalind  Russell-Don  Ameche   93.  .Oct.  . 

212  H.  M.  Pulhani.  Esq.  (D)A...Hedy  Lamarr- Robert  Young  120.. Dec.  . 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105.. Oct.  . 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunl-V.  Heflin..  63. .Feb.  . 

218  Johnny   Eager   (G) A  Lana  Turner- Robert  Taylor  107.  .Jan.  . 

2lj>  Kathleen   (  D )  F  Shirley  Temple-Herbert  Marshall. ..  84. .  Dec.  . 

202  Lady  Be  Good  (CM)F  Eleanor  Powell-Ann  Sothern  112. .Sept. 

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young   81. .Oct.  . 

219  Mr.  and  Mrs.  North  (MyC)  F . .  Gracie  Allen-William  Post,  Jr  67  Jan 

2111  =liarlowoftheThinMan(CMy)F. William  Powell-Myrna  Loy   97.  Nov. 

206  Smilin'  Through  (Tech.MD)F.J.  MacDonald-Brian  Aherne  100. .Oct.  . 

214  Tarzan's  Secret  Treasure  <D)F.J.  Weissniuller- Maureen  O'Sullivan.  81. .Dec.  . 

211  Two  Faced  Woman   (OA  Garbo-Melvyn   Douglas   94.  Nov. 

200  linhnlv  Partners  (D)A   Edw.  G.  Robinson- Edward  Arnold...  fl4  Nov 

223  Vanishing  Virginian  (CD)..    K.  Grayson-F.  Morgan  101  .Feb. 

222  Woman  of  the  Year  (CD)A  Spencer  Tracy- Kalharina  Hepburn. .  1 12  .  Feb.  . 

224  Yank  on  the  Burma  Road(D)  F .L.  Day-B.  Nelson-K.  Luke   65.  .Feb.  . 

Coming  1941-42 

226  Born  to  Sing  (DM)  Ray   McDonald- Virginia   Weidler...  81 

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rooney-Lewis  Stone  93. 

Dr.  Kildare  (untitled)  Lionel   Barrymore-Lew  Ayres  

Fingers  at  the  Window  (D)...L.  Ayres-L.   Day   al/24/42 

Her  Cardboard  Lover  Norma  Shearer- Robert  Taylor  

I  Married  an  Angel  (C)  Jeanette  MacDoiiald-Nelson  Eddy   aii/O/ii 

Kid  Glove  Killer  Marsha  Hunt-Van  Heflin   In  Prod 

Mrs.  Miniver  (D)  Greer  Garson- Walter  Pidgeon   al/17/42 

Mokey  Delano  (D)  D.  Dailey-Donna  Reed   al/31/42 

227  Nazi   Agent   (Spy)A  Conrad  Veidi-Aiin  Avars  82.. Mar  bl/24/42 

(Reviewed  as  "Salute  to  Courage") 

Panama  Hattie  (CM)  Ann  Solhern-Dan  Dailey,  Jr   88/30/41 

Rio  Rita  (CM)  Abhnlt  &   Costetlo   al/17/42 

Ship  Ahoy  (CM)  Eleanor  Powell-Red  Skelton   al/17/42 

Somewhere  I'll  Find  You  Clark  Gable-Lana  Turner  

Sunday  Punch   Jean  Rogers-William  Lundigan  

Tarzan  Against  the  World  J.  Weismuller-M.  O'Sullivan  

228  This  Time  For  Keeps  (OF. ..Robert  Sterlino-Ann  Rutherford  73. .Apr  b2/l4/42 

Trrtilla  Flat  (C)  Tracy-Garfield-Lamarr-Tamiroff    al/24/42 

225  We  Were  Dancing  (SOA  Norma  Shearer-Melvyn  Douglas  94. .Mar  bl/17/42 

MONOGRAM  Current  1940-41 

Bowery  Blitzkrieg  (D)F  Gorcy-Jordan-Hall 

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang 

nriftin*    1/1,1    IWIT  T  1/ .  


Mar  bl/24/42 

Apr  b2/ 14/42 


57. 


Driftin'  Kid  (W)F  Tom  Keene-Belly  Miles   55 

Dynamite  Canyon  (W)  Tom  Keene- Evelyn  Finley  

Father  Steps  Out  (D)F  Frank  Albertson-Jeil  Prouty  63 

Flying  Wild   (D)F  East  Side  Kids-loan  Barclay   65 

Fugitive  Valley  (W)F  Corrigan-King-Terhune    GO 

Gang's  All  Here  (G)  Frankie  Darro-Mantan  Moreland  

House  of  Mystery  (H) A  Kenneth  Kent-Judy  Kelly   62 

Invisible  Ghost  (H) A  Bnla  Lugosi-Polly  Ann  Young   64 

King  of  Zombies  (H)A  John  Archer-Mantan  Moreland  67 

Murder  by  Invitation  (My)  A.  .Wallace  Ford-Marian  Marsh  65 

Pioneers.  The  (W)F  Tex  Ritter-Slim  Andrews   61 

Redhead    (D) A  Jane  Lang-Johnny   Downs   64 

Riding  the  Sunset  Trail  (W)..Tom  Keene-Betty  Miles  

Roar  of  the  Press  (My)F  Jean  Parker- Wallace  Ford   72 

Sign  of  the  Wolf  (D) F  Grace  Bradley-Louise  Beavers   69 

Silver  Stallion  (D)  David  Sharpe-Leroy  Mason-Thunder  

Tumbledown  Ranch  In 

Arizona    (W)F  Range    Busters   60 

Wanderers  of  the  Desert  (W)  Tom  Keene-Betty  Miles  

Wrangler's  Roost  (W)F   Range    Busters   58 

Current  1941-42 

Arizona  Bound  (W)F   Buck  Janes-Tim  McCoy  

Below  the  Border  (W)  Buck  Jones-Tim  McCoy  

Borrowed  Hero  (D)F  Florence  Rire-Alan  Baxter   65 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64 

Forbidden  Trails-  (W)F  Buck  Jones-Tim  McCoy   58 

Freckles  Comes  Home  (G)  ...Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh  63 

Gunman  From  Rodie  (W)F  ..  Buck  Jones-Tim  McCoy   62 

I  Killed  That  Man  (My)A  Ricardo  Cortez.  Joan  Woodbury  70. 

Law  of  the  l"nnle  (Snv)  Arline  Judge-John  King  

Let's  Go  Collegiate  (D)F  Frankie  Darro-Jackie  Moran   62 

Lone  Star  Law  Men  (W)   Tom  Keene-Betty  Miles-Sugar  Dawn... 

M*>™  From  M»arfni  »rters  ( G)  A  .Frank  Albertson-Joan  Woodbury  63 

Private  Snuffy  Smith  (CD) F..  Bud   Duncan. Fdqar   Kennedy  67 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My) A  Rirhard  Cromwell-Mary   Ruth   57 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84 

Saddle  Mountain  Roundup! W)  .  Range  Busters  

Snooks  Run  Wild  (MyC)F  Bela  Luqnsi-Leo  Gnrcey-Huntz  Hall.  63 

Stolen  Paradise  (D) A  Leon  Janney- Eleanor  Hunt  80 

(Reviewed   as    '•  Adolescence" ) 

Thunder  River  Feud  (W)  Ranqe  Busters   

Tonto  Basin  Outlaws  (WIF..  .Range   Busters   63 

Top  Sergeant  Mulligan  (OF. .Nat   Pemlleton. Carol   Hughes   69 

Underground  Rustlers  (W)F... Range  Busters    56 

Western   Mail   (W)  Tom  Keene.  lean  Trent-Suoar  Dawn 

Zis  Boom  Bah  ( DM ) F  Peter  Lind  Hayes-Grace  Hayes  62 

Coming  1941-42 

Arizona  Roundup   Tom  Keene   

Black  Dragon  (Spy)  fiela  Lugosi   

Here  Come  the  Marines  (Spy)  .Wallace   Forri-Tobv  Winq 

Klondike   Victory  Edmund  Lowe-Lucille  Fairbanks  

Man  With  Two  Lives  Edward  Norris-John  Arden  

Maxwell  Archer,   Detective  John  Loder,  Leneen  MacGrath  

Mr.  Wise  Guy  (D)  East  Side  Kids  

Rock  River  Renegades  (W)... Range  Busters   


.8/1/41  . 
.8'8/4l  . 
.9/26/41 
.88/41  . 
.7/19/41 
-3/|0'4l 
.7/30/41 
.6/11  '41 
.5/7/41  . 
.4 '25/4 1 
.5/14/41 
.6/30 '4 1 
.5/10/41 
.5/21/41 
.  HI  31  41 
.4/36/41 
.3/25/41 
.5/28/41 

.4/20/41 
.6/25/41 
.6/4/41  . 


.7/19/41  . 
.1/30/42  . 
.12/5/41  . 
.11/21/41 
.12/26/41 
.1/2/42  ... 
.9/5/41  .. 
n.  in  41  . 
.11/14/41 
.2/6/42  .. 
.9/12/41  . 
.12 '5 '4  I 
.1/23/42  . 
.1/16/42  , 

.  12/19/41 
.1/9/42  .. 
.8/29/41  . 
.  HI  21  '41 
. 16/31/41 

.1/9/42  .-, 
.  1 0 '  1 0  '4 1 
.  10/17/41 
.  1 1  /2I  /4I 
.2/13/42  . 
.11/7/41 


.  .1)8/2/41 
.  .1)8/9/41 
. .9/27/41 
.87/19/4 1 
.. 1)8/2/41 
. .b3/l/4l 
.U9/20 1 A 
.85/17/41 
.b5/3l/4l 
h4/l9/4l 
.b5/l7/4l 
..h7/5/4l 
..b5/3/4l 
.b5/l7/4l 
all  '27/41 
.04/26/41 
.u3  '22/41 
.85710/41 

..h5/3/4l 
.86/14/41 
.1)7/19/41 


.  h7/26/4l 
..al/31/42 
.  .1)12/6/41 
.1)11/15/41 
..bl/31/42 
.a  1 1/22/41 
. .b9/l3/4l 
bin  18/41 
III  1/8/41 
. .al/17/42 
.  .1)9/20/41 
.a  1 1/22/41 
. .bl/31/42 
. .bl/31/42 

..12/20/41 
..bl/10/42 
. . .a8/9/4l 

1)10  'I  I  .'4  1 

.1)12/21/40 


1)11/29/41 
.  .hll/l/41 

.bl/17/42 
. .al/31/42 

hll/l/41 


.3/6/42 
.3/6/42 


.3/20/42 
.3/13/42 


. .a2/7/42 
.al/17/42 


.2/20/42 
.2/27/42 


PARAMOUNT  Current  1940-41 

4038  Aloma  of  the  South  Seas  (D)  F .  Dorothy  Lamour-Jon  Hall  (Tech.)  .  77 

4053  Border  Vigilantes  (W)F  Bill  Boyd-Russell  Hayden   60 

4032  Canqht  in  the  Draft  (C)F  Bob  Hope-Dorothy  Lameur   81. 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker   70. 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor   66. 

4012  In  Old  Colorado  (W)F  Wm.  Boyd-Russell  Hayden   66 

4028  I  Wanted  Wings  (D)F  Brian  Donlevy. Ray  Milland  130. 

4035  Kiss  the  Bocs  Goodbye  (CM)F.D.  Ameche. M.  Martin-O.  Levant...  85. 

4022  Lady  Eve  (D)F  Barbara  Stanwyck- Henry  Fonda   97. 


8/29'4l 

4/18/41 

7/4  /4I 

8/29/41 

7/18/41 

3/14/41 

5/30/41 

8/1/41 

3/21/41 


.al/31/42 
.In  Prod. 


.1)8/30/41 
.  b4/5/4l 
.r.5/31/41 
.1)8/23/41 
.b7/ID/4l 
.  b3/l/4l 
,b3/29/4l 
.b6/28/4l 
..D3/I/4I 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


February  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


PARAMOUNT 


Currenr  1940-41  iCont.i 


M  ins 
89.  . 
95. . 


4023  Las  Vegas  Nights  (Mu-C)F. .  .Phil  Regan. Bert  Wheeler. noruv 

4029  One  Night  in  Lisbon  tCj  A ....  Madeleine  Carroll- FreU  MacMurray 
4031  Parson  oi  Panamint  (DjF  Cnarles  Ruggiss- Ellen  Drew   84. 

4054  Pirates  on  Horseback  (W)F...Wm.  Boyd-Kussell  Hayaen   69. 

4026  Power  Dive   CD)F  Richard  Arlen-Jean  Parker   68. 

4027  Reaching  (or  Ihe  Sun  (eD)A.Joel   McCrea-Ellen    Drew  88. 

4025  Road  to  Zanzibar  (CM)F  Crosby- Lamour- Hope    90. 

4824  Round-Up   (W)F   Richard  D ix- Patricia  Morison   90. 

4034  Shepherd  of  the  Hills  (DJF... John  Wayne-Betty  Field  (Tech.)...  91. 

4021  There's  Magic  in  Music  (Mu)F. Allan  Jones-Susanna  Foster  88. 

(Reviewed  as  "Hard  Boiled  Canary'') 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  62. 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78. 

4036  World  Premiere   (OA  John  Barrymore- Frances  Farmer  70. 


Rel. 

See 

Date 

Issue  of 

3 

28/41 

. .D3/22/4I 

6 

13.41 

..t>5    lu  41 

8/ 

22,4| 

..b6/2l/4l 

5, 

23  41  '. 

. . do  24  41 

4 

25  41  . 

. .b4  12  41 

5, 

2  41 

. .b4, 12/41 

4> 

1141 

. .b3  15  41 

4 

4/41  .. 

.  .b3  15  41 

7) 

25  41  . 

.  - D  b  21   4  1 

5 

16/41  . 

.. . b3/ 1/41 

6/ 

20/41  . 

..b6/|4/4l 

8 

8  41 

b8  2/41 

8/ 

15,41  . 

. .b8  23/41 

Rel. 
Date 


Current  1941-42 


Block 
No. 

2  Among  the  Living  (H)A  Albert  D ekker-Susan  Hayward  68. 

2  Birth  ol  the  Blues  (MJF  Bing    Crosby-Mary    Martin  84. 

1  Buy  Me  Thai  lown  (CJA  Lloyd   Nolan-Constance   Moore  70. 

2  Glamour  Boy  (OF  Susanna  Foster-Jackie  Cooper  80. 

I  Hold  Back  Ihe  Dawn  (D)  F  Chas.  Boyer-Olivia  de  Havilland  115. 

f   Henry  Aldricll  

for  President  (OF  Jimmy  Lydon-Mary  Anderson  70. 

Louisiana  Purchase   (MC)  Bob    Hope-Victor   Moure    (Tech.)...  98. 

1  New  York  Town  (CD)A  Mary  Marlin-Fred  MacMurray  75. 

2  Night  ol  Jan.  16th  ( My)  F  Ellen  Drew-Robt.  Preston  79. 

1  Nulling  Bui  Ihe  truth  (O  Bob  Hr.pe-Paulette  Goddard   90. 

W-l  Outlaws  ol  Ihe  Desert  (W)F...Wm.   Boyd-Brad    King  66. 

3  Pacific  Blackout  (DJF  Robert  Preston-Martha  0' Driscoll . . .  76. 

(Reviewed  as  "Midnight  Angel") 

W-l  Riders  of  the  Timberline(W)F. Bill  Boyd-Brad  King-Andy  Clyde..  59  b9  27/41 

W-l  Secret  of  the  Wastelands!  W)  F .  Wm.  Boyd-Brad  King-Andy  Clyde..  66  U9  27/41 

2  Skylark     (CD)A  Claudelle   Colberl-Ray   Milland   94. .11,21,41    ...hub  41 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde...  63  b9  27  41 

)  Sullivan's  Travels  (CU)A  Joel  MeCrea-Veroniea  Lake  91  b  12  6  41 

W-l  Twilight  on  the  Trail  (WJF. ..Bill  Boyd-Brad  King-A.  Clyde  58  69/27/41 


12  19  41 
I  I  7  41  , 
10  3,  41  . 
12  5  41  . 

9  26/41  . 

10/24/31 
I  I  42  .. 

10  31  -II 

11  28  41 
10  10  41 


, ..b9  6  4  1 
.  .b9  6  41 
...b8/2/4l 
.  .  .  u'j  6  41 
...b8/2/4l 

. . .b8,2/4l 
bit  2u  41 
. . .b8'2/4l 
.  . .hU  b  41 
. .  h8  2  41 
.t>9  27/41 
.  .  li  12  6  41 


Comtng  1941-42 

American  Empire   Richard   Dix-Preston  Foster  

3  Bahama  Passage  (Tech.)  ( D)  A  .  Madeleine  Carroll-Stirling  Hayden..  81. 
Beyond  the  Blue  Horizon  Dorothy  Lamour- R ichard  Denning   

(Former  title  "Malaya") 

Black  Curtain   Burgess  Meredith-Claire  Trevor  

Dr.  Broadway  (D)  Macdonalil  Carry- J '-an  Phillins  

4  Fleet's  In  (M)F  Dorolhy  Lamour-William  Holden  92. 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly   68. 

Forest  Rangers  (Tech.)  Fred  MacMurray-Paulette  Goddard  

GreaL  Man's  Lady  (D)  Barbara  Stanwyck- J uel  McCrea  

(Former  title  "Pioneer  Woman**) 

Henry  and  Dizzy  (C)  jimmy  Lydon-Charles  Smith  

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  

Irving  Berlin's  Hi.lntay  Inn. ..Bing  Crosby  -  Frril  Astairr   

4  Lady  Has  Plans  (CD) A  Paulette  Goddard-Ray  Milland  77. 

Mr.  ami  Mrs.  Cuyal  Ray  Milland  Betty  Field  

3  Mr.  Bug  Goes  to  Town  ( F A )  F  .Tech.  Cartoon   Feature  78. 

Mrs.  Wiggs  of  the  Cabbage 
Patch    (C)  Fay  Bainter-Carolyn  Lee  

My  Favorite  Blonde  (C-D)...Bob  Hope-Madeleine  Carroll  

My  Heart  Belongs  to  Daddy. .  .Richard  Carlson-Martha  O'Driscoll  

Night  in  New  Orleans  ( My) ...  Preston  Foster-Albert  Dekker  

(Former  title  "Murnnig  Alter") 

3  No  Hands  on  the  Clock(My)F  Chester  Morris-Jean   Parker  75. 

Out  of  the  Frying  Pan  William   Holilen-Susan  Hayward  

Palm   Beach   Slury  Claudrtte  Colbert-Joel  McCrea  

Reap  the  Wild  Wind  (D)  Ray  Milland-John  Wayne  (Tech.)  

4  Remarkable  Andrew  (C)F  William   Holden-Bnan  Dunlevy  80. 

Sweater  Girl   (My)  Eddie  Bracken-June  Preisser  

Take  a  Letter  Darling  (C) ....  Rosalind   Russell-Fred  MacMurray  

This  Gun  for  Hire  (D)  Veronica  Lake-Robert  Preston  

Tombstone   (W)   Richard   Dix-Frances  Gilford  

4  Torpedo  Boat  (A)F  Richard  Arlen-Jean  Parker   69. 

True  to  the  Army  (C)  Judy  Cannva-Allan  Jones-Ami  Miller.... 

Wildcat   Richard  Arlen-Arline  Judge  


. . . In  Prod. 
. b 1 2  13  41 
. .a8  16  41 


.al 12941 
.  hi  24  42 
. .bl  24  42 


. .a3  22.41 

. ,a9  27  41 

. .al  31  42 
.  .  .al  3  42 
. .bl  17  42 
. a  I  2  27  41 

.   li  I  2  b.  41 


.alO  II  41 

.bl2/l3/4l 
.a  12  20  41 
. .  .al  3  42 
..  a7  5  41 
..bl  17  42 
. . .a8  9  41 
al  24  42 
al I  29  41 
..»IO/4/-s* 
.  b!  17  42 
.a  12  20  41 


PRODUCERS  RELEASING  CO.  1940-41 

Ib2  Billy  Ihe  Kid  in  Santa  Fa  (W).Bob  Steele-Marin  Fais-St.  John  

161  Billy  Ihe  Kid's  Fighting 

Pals   (W)F   Bob  Steele   

116  Blonde  Comet  (D)  Robert   Kent-Virginia  Vale  

111  Criminals  Within    (My)A  Eric  Linden-Ann  Doran  

115  Dangerous  I  atlv  (My)F  Neil  Hamilton-June  Storey  

113  Desperate  Cargo  (D) A  Ralph  Byrd-Carol  Hughes   

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore  

109  Emergency  Landing  (Spy)  F. .  .Carol  Hughes   

108  Federal  Fugitives  (Spy)F  Neil  Hamilton-Doris  Day  

124  Gambling   Daughters  (  D )  A  .  . . .  Ceci  lia   Parker- Roger  Prynr  

126  Jungle  Man  (D)F  Buster   Crabbe-Sheila  Darey  

167  Lone  Rider  Amhushed  (W)F..Geo.  Houston-AI  St.  John   

168  Lone  Rider  Fights  Back  (W).. George   Housto»-AI  St.  John  

166  Lone  Rider  in  Frontier  Fury. .Geo.  Houslon-Al  St.  John  

165  Lone  Rider  in  Ghost  Town  (W)  F  .  Geo.  Houston-Alaine  Brandes  

114  Mr.  Celebrity  (D)F  James  Seay-Dnris  Day   

123  Paper  Bullets  (D) A  Joan  Woodbury- Jack  LaRue  

125  Ren'lar    Trllrrs    (D)F   Billy  Lee-  Alfalfa'  Swilzer  

110  South  of  Panama  (Spy)F  Roger  Pryor-Virginia  Vale  

156  Texas  Marshal  (W)  Tim  McCoy-Kay  Leslie  


66. 

.7/11/41 

. .a7/ 19  41 

02. 

.4/18/41  . 

.  .b4   12  41 

67. 

. 12  26  41 

.all  22  4  1 

70 

.6/27/41  . 

. . b8  '16/41 

hi, 

9  12  41  . 

.bin  t i  41 

69. 

.7/4/41  .. 

.   b 1 0  4   4  1 

61 . 

.6/27/41  . 

.  .b8   16  41 

79. 

.5  23  41  . 

..b7  12  41 

66. 

.3  28  41  . 

.  .bo  24  41 

67. 

.8/1/41  .. 

..U9  13  41 

63 

.10  10  41 

.bin  il/4i 

67. 

.8  29  41  . 

..bill  41 

64. 

.11/7/41  . 

. b 12  27  41 

62. 

.8  S  '41  .. 

.  .a7  26  41 

64  . 

.5/16/41  . 

.  .bS  '17/41 

66 

.10  3141 

. .blO  4  41 

72. 

.6/13/41  . 

. ,b6  14  41 

8  15  41  . 

. .b8  tn  41 

68. 

.5/2/41  .. 

. .b4 '26/41 

62. 

6  13  4  1 

. .a5/l7'4l 

1941-42 

258  Billy  the  Kid's  Round-Up(W)  Buster  Crabbe-AI  St.  John   58. 

257  Billy  the  Kid.  Wanted  <W)F. Buster  Crabbe-AI  St.  John  64. 

259  Billy  the  Kid  Trapped  (W)... Buster  Crabbe-AI  St.  John  

207  Broadway  Big  Shot  (CD)A  Ralph   Byrd- Virginia   Vale  63. 

211  Dawn   Express  Michael   Whalen-Anne  Nagel  

206  Duke  of  the  Navy  (D)  Ralph  Byrd-Veda  Ann  Borg  65. 

202  Girls  Town  (D)  Edith   Fellows-June  Storey  

208  Gun  Shy  (O  Harry  La-gdon-Marian  Marsh  

205  Hard   Guy    (G)A  Jack  La  Rue-Mary  Healy  88. 

215  Law  of  the  Timber  (D)  Marjorie    Reynolds-Monte    Blue   63. 

263  Lone  Rider  and  the  Bandit(W). George   Houston-AI  St.   John   55. 

264  Lone  Rider  in  Cheyenne  (W) . . George  Houston-AI  St.  John  

213  Miracle   Kid   (D)A  Tom  Neal-Carol  Hughes-Vieki  Leiter  66. 

252  Raiders  of  the  West  (W)  Bill   (Radio)   Boyd-Art  Davis  

230  Swamp  Woman   Ann  Corio-Jack  La  Rue   68. 

251  Texas   Man   Hunt   (W)  Bill  (Radio)  Bnvd-Arl   Davis  60. 

•  14  Today  I   Hang   (D)  Walter  Wonlf   King-Mnna   Barrie...  67. 

210  Too  Many  Women  (O  Neil  Hamilton-June  Lang  


12  12  41 
10  24  41 

2  20  42  . 

2 '6 '42  .. 
4/3/42  .. 

1  23  42  . 
.3  6  42  . 
4   10  42 

in  i7  4i 

. 12 '19  41 

I ' 16  '42  . 

3  13  42  . 
.11/14/41 

2  13  42  . 
I2'5'4I  . 

1  2  42 
|/30'42  . 

2  27  42 


RKO-RADIO 


185  Cyclone  on  Horseback  (W)  

122  Devil  and  Miss  Jones  (DJF... 

119  Foollight  Fever  (OF  

166  Frank  Buck's  Jungle  Cavalcade 

120  Girl.  A  Guy  and  A  Gob  (OF, 
129  Hurry.  Charlie.  Hurry  (C)F... 
175  Little  Foxes  (D) A  

124  Melody  for  Three  ( D)  F  

135  My  Life  Wilh  Caroline  (C) . . . 
191  Reluctant  Dragon  (C-Cartoon)  F  . 

125  Repent  at  Leisure  (C-D)F  

184  Robbers  of  the  Range  (W)F... 

131  Saint's  Vacation   ( My)  A  . . . 

136  Seattergood  Meets  B'way(D)  F . 

132  Seattergood  Pulls  the 

Strings  (D)F   

186  Six  Gun  Gold  (W)  

172  Story  of  Ihe  Vatiean  (Doe.)... 

'33  Sunny  (MO  F   

128  They  Met  in  Argentina  I  M  D )  F  . 

134  They  Meet  Again  (D)F  

"•6  Trn.  nick  and  Harry  (OA 


Current  1940-41 

Tim  Holt-Mariorie  Reynolds   60. .6/13/41 

Jean  Arthur-Chas.  Coburn   92. .4/11/41 

Alan  Mowbray-Donald  MeBride   67.. 3/21 '41 

Frank  Buek    77. . 6'27/4l 

Geo.  Murphy-Lucille  Ball   9I..3'I4/4I 

Leon   Errol-Mildred  Coles   65..7'25  41 

Belts   Davis-Herbert  Marshall   116.  .8  29  41 

Jean   Hersholt-Fay  Wray   67..3'28'4I 

Ronald  Colman-Anna  Lee   81. .8  I  41 

Benchley  and  Cartoon  Characters...  73..  6 '20 '4 1 

Kent  Taylor-Wendy  Barrie   67.. 4/4/41 

Tim  Holt-Ray  Whitley   51 .  .4/18  41 

Hugh  Sinclair-Sally  Gray   65. .5/31/41 

Guy   Kibbee-Emma   Dunn   70.. 8/22/41 

Guy  Kibbee    65.. 5/23/41 

Tim  Holt-Jane  Clayton  8  8  41 

March  of  Time  Feature   54.  .7/18  '41 

A.  Neagle-J.  Carroll-R.  Bolger   98.  .5/30'4l 

Ellison-O'Hara-Ebsen    77.  .4/25/41 

l«an  Hrrsholt-Dorr.thv  Lovett   67. .6/20/41 

Ginaer  Regers-Geo.  Murphy   86.. 7/4/41 


. b 12  27  41 
. .bl I  141 
.  .al  24  42 
bl   17  42 

'  ,'b2  14  '42 
..al/17/42 

'.b'lb'25  41 
.  b I  2  27  4  1 
. .a  12 -6/4 1 
.  .al  '31/42 
bl  3 i  42 

a  I  2  13  41 
.alO  1141 
.all  '22/41 

a  12  13  41 
al   3  1  42 


.a5'  10  '41 
.b4'5'4l 
.b4/5'4l 
b7'l9/4l 
.  b3  '  I  '4 1 
b7'l2'4l 
b8M6  '41 
.b3'8'4l 
b7  19  41 
.b6/7/4l 
b5  31  4 
.b4  '5  '41 
b6/2l/4l 
b  -3  3  0  4  1 

b5/l7/4l 
.a7/!2/4l 

b8  16  41 
,b5/24 '41 
,b4  '26/41 

.b7'5/4l 
,b7/!9/4i 


Current  1941-42 


106. .10  17/41   .  b7/!9/4l 


RKO-RADIO 

Block 
No. 

I  All  That  Money  Can  Buy(D/A  Anne  Shirley- Waller  Huston 
(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (OA  Barbara  Stanwyck-Gary  Cooper  Ill 

W-l  Bandit  Trail  (W)F  Tim   Holt-Janet  Waldo   60 

4  Call  Out  the  Marines  (O  Victor  McLaglen- Edmund  Lowe  67 

I  Citizen  Kane  (D)A  Orson   Welles- Dorothy  Comingora. . .  120 

3  Dale  With  the  F  a  Icon  ( MyC)  F  .  George  Sanders- Wendy  Barrie  b3 

W-l  Dude  Cowboy   (W)F  Tim   Holt-Marjorie   Reynolds   59 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)....  64 

1  Father  Takes  a  Wife  (C)  A. . .  .Adotphe  Menjou-Gloria  Swanson....  79 
3  lour  Ja'ks  ami  a  Jill  (QM)F..Anne  Shirley-Ray  Bolger  611 

2  Gay  Falcon  (My)A  George  Sanders- Wendy  Barrie  66 

1  Lady  Scarface  (D)F  Dennis  0' Keele- F  ranees  Neal   66 

2  Look  Who's  Laughing  (OF. ..Bergen  &    McCarthy  79 

2  Mexican  Spitfire's  Baby  (C)F..Leon  Errol-Lupe  Velez-Zasu  Pitts..  70 

3  Obliging  Yniiiig  Lau>   iC)r...Joan  Carroll- Edmotid  O'Brien   80 

1  Parachute  Battalion  (DJF  Robert  Preston. Nancy  Kelly   75 

3  Playmates  (CM)F   K.  Kyser-J.  Barrymore- Lupe  Velez.  96 

2  Suspicion    (D)A  Cary  Grant-Juan  Fontaine  99 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67 

4  Valley  of  Ihe  Sun  (Di   J«mr<  Oram  I unlle  Rail   80 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyalt   66 

Coming  1941-42 

Bambi   Disney  Cartoon  Feature  

5  Bashful   Bachelor  (CD)  Lum  'n'  Abner  3 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whilley  6 

6  Falcon  Takes  Over  George  Sanders- Allen  Jenkins  6 

Fantasia  (FA)F   Technicolor  Cartoon   85. .4 

4  Joan  ol  Paris  (D)  Michele  Morgan-Paul  Henreid  91.. 2 

Journey  Into  Fear  Joseph  Cotten-Dolores  del  Rio  

Land  ol  Ihe  Open  Range  (W)F.Tim  Holt-Ray  Whilley   60. .4 

Magnificent   Ambersons  J.    Cotlen- Dolures    Coslello-T.    Holt  3, 

o  Mayor  of  44lh  Street  (G)  George  M nrpliy- Anne  Shirley  5 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol  73.-3, 

6  Mexican  Spitfire  and  the 

Ghost   Leon  Errol-Lupe  Velez  6, 

6  My   Favorite  Spy  Kay  Kyser-Ellen  Drew  6. 

6  Powder  Town   Victor  McLaglen-Edmoni!  O'Brien  5, 

Pride  of  thQ  Yankees   Gary  Cooper-Theresa  Wright  

W-l   Riding  the  Wind   (W)F  Tim   Holt-Ray  Whilley    60. .2  27  42 

5  Seattergood  at  the  Raees  Guy   Kibbee-Dorothy   Moore  4  24  42 

4  Sing  Your  Worries  Away(CM)  Bert  Lahr-Buddy  Ebsen-Palsy  Kelly  71. .3/6/42  . 

5  Syncopation   (DM)  Ailolnli.   Mi-iijm  -  Line  Conner  4/17/42 

W-2  Thundering   Hoofs   (W)F  Tim  Holt-Ray  Wliilley   60.  .8  10  42 

6  Turtles  of  Tahiti  (D)  Charles  Laughlon-Jon  Hall  5  15  42 


1  9  42  . 

10  10  4  1 

2  lb  42 

9/5/41  . 

i  / 1  e  « 

12/12/41 
10/31/41 
1/341 

1  23 '42 
10/24/41 
9  26  41 

11  21  41 
1 1/28/41 
1,30  42 
9  12/41 

12  26  4  1 
11/14/41 

11  7  4  1 

2  6  42  . 

12  12  4  1 


20  42 
10  42 
5  42  . 
3  42  . 
20/42 


b I  2  6  41 
. ..b9/6/4l 
.  bl/ 10/42 
.  b4/l2/4l 
. .bl 1/8/41 
. . ,b9/6/4l 
. .blO/4/41 
. .b7, 19/41 
.  hi  1/8/41 
.  bi  20  41 
.  b7  26/41 
.  b9  20/41 
. . .b9/6/4l 
. .bl I  8/41 
.  .b7 ,'19/41 
. .bl I  8/41 
.  .b9/20/4l 
.  1.9  20/41 
. .bl  10  42 
bill  25  41 


. . In  Prod. 

. .al/17/42 
-bl2/l3/4l 
..al2/6/4l 
.bl I ,16/40 
.  -bl/10,'42 


W-2 


10  42 
27  42 
8/42  . 
13/42 

26  42 
19/42 
29,42 


. b 12  13  41 
.a  12  27  41 
. .al2/6/4l 
. .bl/10/42 


. .  .  In  Prod. 
.al2/20/4l 


b9  6/41 


h I  10  42 

all  20  4 

bl2  13  41 

a l 2  13  41 


REPUBLIC 


Current  1940-41 


16  AngelsWilliBrokenWinqs(CD)  F.Binnie  Barnes- Gilbert  Roland  

45  Back  in  the  Saddle  (MW)F...Gene  Autry-Smiley  Burnetle  

58  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayss... 

24  Citadel  ol  Crime   lD)F  Frank   Alberlson-Linda  Hayes  

15  Country  Fair  (CM)F  Eddie  Foy.  Jr.-June  Clyde  

77  Desert    Bandit    (W)F  Don  Barry. Lynn  Merrick  

26  Doctors  Don't  Tell  (DJF  John  Beal-Florence  Rice  

42  D  wn  Mrxiro  Wav    WiF  Gene   Aiilry-Snuley  Burnette  

68  Ganqs  of  Sonora  (W)F  Three  Mesquiteers   

22  Gay  Vagabond.  The  (  C  D )  F  .  . . .  Ruth    Donnelly- Unscoe  Karns  

4  Ice  Catiades  (CDMJF  Dorothy  Lewis-Jerry  Colonna  

55  In  Old  Cheyenne  1W)F  Roy  Rogers-G.  "Gabby"  Hayes  

78  Kansas  Cyclone   (W)F  Don  Barry-Lynn  Merrick  

14  Lady  From  Louisiana  (PD)A-.Ona  Munson-John  Wayne  

12  Mr.  District  Allorney  (CD )  F ..  Dennis  O'Keele-Peler  Lorre  

57  Nevada  City   (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

66  Pals  of  the  Pecos  (WJF  Three  Mesquiteers   

23  Poison    Pen    (DJA  Flora   Robson-Rob'l  Newlon  

3  Puddin'    Head    (OF  Judy  Canova- Francis  Leilerer  

25  Rags  to  Riches  (G)F  Alan  Baxler-Mary  Carlisle  

13  Rookies  on  Parade  (CM)F  Bob  Crosby-Ruth  Terry  

57  Sadtllemales   <W)F   Three  Mesquiteers   

56  Sheriff  of  Tombstone  (WJF. ..Roy  Rogers-George  "Gabby"  Hayes. 

46  Singing  Hill.  The  (MW)F  Gene   Autry-Smiley  Burnette  

2  Sis  Hopkins  (CM)F  Judy  Canova-Boh  Crosby  

47  Sunset  in  Wyoming   (WJF  Gene  Autry-Smiley  Burnette  

76  Two-Gun  Sheriff   (WJF  Don  "Red"  Barry-Lynn  Merrick  

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette  


72. 

5  27  4  1 

. .  bb/7/41 

73. 

.3/14/41  . 

..b3'l5/4l 

61. 

.9  5/41  . 

...b9  6/41 

58. 

7  24  4  1  . 

...b8'2/4l 

74. 

.5/5/41  .. 

. .b5/ 17/41 

56. 

5  2441  . 

.  .b5/3l/4l 

65. 

SI  27  4  1 

.   b'J   13  4  1 

78. 

III  15  41 

.bill  18/41 

bo 

. 7/1041  . 

.  b7/!9/4l 

66. 

.5/12/41  . 

..b5/24/4l 

88. 

.8  20  41  . 

.  .b8M6/4l 

58. 

.3  28  41  . 

. .b4  '12/41 

57. 

.6/24/41  . 

..b6/28/4l 

83. 

.4/22/41  . 

...b5/3/4l 

69. 

.3  20  41  . 

...64/5/41 

58. 

.6/20/41  . 

..b6/2l/4l 

56. 

.4/8/41  .. 

.  .b4 '26/41 

66 

.0  .30  4  1  . 

...b7/5/4l 

80 

.6/25/41  . 

..b6/28/4l 

57. 

.7/31/41  . 

...b8/9/4l 

69. 

.4/17/41  . 

...b5/3/4l 

56. 

.5/26/41  . 

..b6/l4/4l 

56. 

.5/7/41  .. 

..b5/IO/4l 

75. 

.4/26/41  . 

...b5/3/4l 

93. 

.4/12/41  . 

..b4/l2/4l 

65. 

.7/15/41  . 

..  .b8/2/4l 

56. 

.  4   10  4  1  . 

. .h4/26/4l 

64. 

.8/25/41  . 

..b8/30/4l 

171 

174 
164 
131 
172 
III 
162 
108 

101 
153 
110 
173 
107 
112 

161 

122 
133 
121 
152 
109 
143 
114 
113 
163 


Current  1941-42 

Apache  Kid  (W)F  Don  "Red"  Barry-Lynn  Merrick  

Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick... 

Code  of  the  Outlaw  (WJF  The  Three  Mesquiteers  

Cowboy  Serenade  (WJF  Gene  Autry-Smiley  Burnette  

Death  Valley  Outlaws  (WJF. ..Don  Barry-Lynn  Merrick  

Devil  Pays  Off  (Spy)A  J.  Edward  Bromberq-Osa  Massen... 

Gauchos  of   Eldorado   (WJF... Tom  Tyler-Bob  Sleele  

Hurricane  Smith   (D)F  Ray  Middleton-lane  Wyatt  

Jesse  lames  ni  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne  

Man  From  Cheyenne  (W)F....Roy  Rogers- Georqe  "Gabby"  Hayes. 

Mercy  Island   (DJA  Ray  M  i  del  leton- G  loria  Dickson  

Missouri   0"*law    IW)F  Don  Red  Barry.  Lvnn  Merrick  

Mountain   Moonlight   (C)  F ...  .Weaver  Bros.  &  Elviry  

Mr.  District  Attorney  in 

the  Carter  Case   James    Ellison- Virginia  Gilmore.... 

Outlaws  of  Cherokee  Trail(W)  F  Thret  Mesquiteers   

Pardon  My  Stripes  (OF  Bui  Henrjr-Siieila  Rvan  

Pittsburgh  Kid  (DJF  Billy  Conn-Jean  Parker  

Public  Enemies  (Dl  Philip  Terry- Wendy  Barrie  

Red   River  Valley   (WJF  Roy   Rogers-Sally  Payne  

Sailors  on  Leave  (C)A  William   Lundigan-Shirley  Ross.... 

Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  

Tragedy  at  Midnight  iMy-OA.John  Howard-Margaret  Lindsay  

Tuxedo  Junction   (OF  Weaver  Bros.  &  Elviry  

West  of  Cimarron   (W)  Three  Mesquiteers   


56. 

.9/12/41  . 

. .b9/27/4l 

56. 

.1/6/42  .. 

.   bl    10  42 

57. 

. 1  30  42  . 

,b2  7  42 

66. 

. 1  22  42  . 

. .bl  24  42 

56. 

.9/29/41  . 

.  . b 10/4/4 1 

70. 

.11  10  41 

.bl 1 / 15/41 

56. 

. 10  24  41 

.blO'25/41 

69. 

.7/20/41  . 

. .b7/l9/4l 

511 

.10  17  41 

bill   IK  '4  1 

87. 

.1/5/42 

b 1/3/42 

60. 

.  1    16  42 

..bl/17/42 

72. 

.1(1  III  4  1 

hiu  11/41 

58. 

.11  25  4  1 

.hi  1  22  11 

68. 

.7/12/41  . 

.  b?  19  41 

68. 

.  12  18 '41 

.b 12  '27/41 

56. 

.9/10/41  . 

.  .B9/20/4I 

64. 

1   2C-  42 

. .bl '31/42 

76. 

.8/29/41  . 

...b9/6/4l 

66. 

.10  30  4  1 

. . b 1 1/1/41 

63. 

.12   12  4  1 

.bl2'l3/4l 

71. 

.9  30  41 

.  hlO'4/41 

64. 

II    12  4  1 

.hi  1  15/41 

68. 

2  2  42 

bl  3  1  42 

71. 

12  4  41 

. ,hl2/6/4l 

55. 

. 12/15  '4 1 

bl 2  20  41 

Coming  1941-42 


Affairs  of  Jimmy  Valentine!  D)  .  nennis  0"  Keefe-Gloria  Dickson  

Girl  From  Alaska  (D)  Ray  Middleton-Jean  Parker  

Heart  of  Texas   (WJ  Gene  Autry-Smiley  Burnette  

(Former  title  "Dusk  on  the  Painted  Desert") 

Jesse  James.  Jr.  (W)  Don  "Red"  Barry-Lynn  Merrick  

Pal  0'  Mine  (W)  Roy  Rogers-George  "Gabby"  Hayes. 

Riders  of  the  Range  (W)  Pob  Steele-Tom  Tvler  

Shepherd  of  the  Ozarks  Weaver  Bros.  &.  Elviry  

Sleepytime  Gal   Judy   Canova- Ruth  Terry  

South  of  Santa  Fe  (W)  Roy  Rogers-Geo.  "Gabby"  Hayes... 

Stagecoach   Express   (W)  Don  "Rod"  Barrv-Lynn  Merrick.... 

Yokel  Boy  (O  Joan  Davis-Albert  Dekker   


.  a2  7  42 
a2  7  42 
.a  1/3 1/42 


.3  5  42 

2  17  42 

3  6  42 

3   13  42 


20TH  CENT.-FOX 

148  Accent  on  Love  (OF  

143  Blood  and  Sand  (Tech.)  (DJA. 
112  Bride  Wore  Crutehes  (CD)F.. 

141  Cowboy  and  the  BlondelCDJF. 

149  Dance  Hall  (OF  

136  Dead  Men  Tell  (My)  F  

144  For  Beauty's  Sake  (CD) A  

140  GreatAmerieanBroadea5t '  DM )  F 

142  Great  Commandment  (D)F  

139  Mail  Train  (D)  F  

146  Man  Hunt  (Spy)F  

147  Moon  Over  Miami  (MCJF  

132  Murder  Among 

Friends   (MyCJ  F   

136  Ride  On  Vaouero  (WJF  

134  Sleepers  West  (D)F  

137  That  Night  in  Rio  (M) A  

133  Tobacco   Road   ( D ) A  

145  Very  Young  Lady  (CD)F  


Cur:ent  1940-41 

Geo.   Montgomery. Osa   Massen  61. .7/11/41 

Tyrone  Power-Linda  Darnell  125. .5/30/41 

Lynne   Roberts-Ted  North   59.. 6/13/41 

Mary  Beth  Hughes-G.  Montgomery..  68..5'I6/4I 

Cesar  Romero-Carole  Landis   73.. 7/18/41 

Sidney  Toler    6I..3/28'4I 

Ned  Sparks-Marjorie  Rambeau   62 .  .8/6  '4 1 

Alice  Faye-John  Payne-Jack  Oakie..  90.. 5/9/41 

John  Beal-Albert  Dekker   80.. 5/23/41 

Alastair  Sim-Gordon  Harker   60.. 4/25/41 

Walter  Pidgeon-Joan  Bennett  100.. 6/20/41 

Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41 

John  Hubbard-Marjorie  Weaver   67.  .3/14/41 

Cesar  Romero-Marv  Rath  Hughes...  64.. 4/18/41 

Lloyd  Nolan-Lynn  Bar!   72.. 4/4/41 

Alice  Faye-Don  Ameche  (Tech.)          99.. 4/1 1/41 

Tierney-Granewin- Rambeau    84. .3/7/41 

Jans  Withers-Nanev   Kellv   79.. 6/27/41 


.at/10/42 
.al/10/42 


al/31/42 


b6/28/4l 
b5/24/4l 
b7/27/40 
b4/26/4l 
b6/28/4l 
b3'29/4l 
.b7/5/4l 
b5/3/4l 
b4/l2/4l 
. .b7/5/4l 
b6/M/4l 
b  5  21  41 

b2  22  4 1 

b3 '22/41 
b3/22/4l 
.b3/|/4l 
b2/22/4l 
»S  3. 41 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


February  14,  1942 


20TH  CENT.-FOX 


Rel. 

Wins.  Date 


Current  1941-42 


Block 
No. 

2  Belle  Starr  (Tech.)  (D) A  Gene  Tierney- Randolph  Scott   87.. 9/12/41 

6  Blue,  White  and  Perfect  (D) .  .Lloyd  Nolan-Mary  Beth  Hughes   75..  1/6/42  . 

5  Cadet  Girl  (CD)  A  Carole  Landis-Geo.  Montgomery   71..  1 1/28/41 

2  Charlie  Chan  in  Rio  (My) F. . .Sidney  Toler-Mary  Beth  Hughes   62.. 9/5/41  . 

I  Charley's  Aunt  (OF  Jack  Benny-Kay  Francis   81.. 8/1/41  . 

5  Confirm  or  Deny  (D)A  Dok  Ameche-Joan  Bennett   73..  12/12/41 

I  Dresseo  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes   74.. 8/8/41  . 

7  Gentleman  at   Heart  Carole  Landis-Cesar  Romero  67..  1/16/42 

3  Great  Guns  (OF  Laurel  and  Hardy-Sheila  Ryan   74..  10/10/41 

6  How  Green  Was  My  Valley(D)FMaureen  O'Hara-Walter  Pidgeon. .. 1 18. .  12/26/41 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable-Victor  Mature   82. .11/14/41 

(Reviewed  as  "Hot  Spot") 

w-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts   58.. 9/26/41 

3  Man  at  Large  (Spy)F  Marjorie  Weaver- Richard  Derr   69..  10/3/41 

j  Marry  the  Boss'  Daughter  (CD )  F  .  Brenda  Joyce-Bruce  Edwards   60. .11/28/41 

4  Moon  Over  Her  Shoulder  (C)  A  .Lynn  Bari-John  Sutton   68  . 10/24/41 

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell   70.. 2/13/42 

i  Perlect  Snob  (CD)F  Lynn  Bari-Cornel  Wilde   61. .12/19/41 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell   60.. 8/22/41 

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne   86..  1/1/42  . 

W-l  Riders  of  the  Purple  Sage(W) F.George  Montgomery- Mary  Howard..  56. .10/10/41 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr   72..  1/23/42 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie   93. .11/21/41 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr   73. .  1 1/7/41 

7  Son  of  Fury  (D)  lyrone  Power-Frances  Farmer   98..  1/30/42 

I  Sun  Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle..  83.. 8/29/41 

I  Swamp  Water  ( D )  A  Walter  Huston- Walter  Brennan   88..  1 1  14  41 

3  Week-end  in  Havana  (D)F  Alice  Faye-Jehn  Payne  (Tech.)   80.. 9/26/41 

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari   64. .9/19/41 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett   77.  .8/15/41 

3  Yank  in  the  R.A.F.  (War)  F . .  .Tyrone  Power-Betty  Grable   97.  .10/17/41 

7  Young  America  (D)  Jane  Withers-William  Tracy   73.-2/6/42  . 


Coming  1941-42 


8  Castle  in  the  Desert  (My)  F ..  .Sidney  Toler-Arleen  Whelan   62.  .2/27/42 

Lone  Star  Ranger  (W)  John  Kinibrough-Sheila  Ryan  

Mad  Martindales  (C) . . .         Jane  Withers- Marjorie  Weaver  

Man  Who  Wouldn't  Die  Lloyd  Nolan-Marjorie  Weaver  

Moontiue   J.  Gabin-I.  Lupino-C.  Rains  

My  Gal  Sal  (DM)  (Tech.)  Rita   Hayworth- Victor  Mature  

8  Night  Before  the  Divorce!  C>  A  .  Lynn  Bari-Joseph  Allen,  Jr   67.-3/6/42  . 

Outlaw,  The   Walter  Huston-Thos.  Mitchell  

Remarkable  Mr.  Kipps  Michael  Redgrave-Diana  Wynyard  

Rings  on  Her  Fingers  Henry  Fonda-Gene  Tierney  

8  Roxie  Hart  (OA  Ginger  Rogers- Adolphe  Menjou   74.  .2/20/42 

Secret  Agent  of  Japan  (Spy) .  .  Lynn  Bari -Preston  Foster  

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)...  75. .3/13/42 

Sundown  Jim  J.  Kimbrough-A.  Whelan  

Tales  of  Manhattan  (D)  Henry  Fonda-Ginger  Rogers  

Ten  Gentlemen  from 
West  Point  (D)  George  Montgomery-M.  O'Hara  

This  Above  All  Tyrone   Power-Joan  Fontaine  

To  the  Shores  of  Tripoli  M.  O'Hara-J.  Sutton  (Tech.)  

Whispering  Ghosts  Brenda  Joyce-Milton  Berle  

Who  Is  Hope  Schuyler?  Mary  Howard-Robt.  Lowery  


See 
Issue  of 


. .b8/23/4l 

.bl2/20/4l 

-Ul  I     I  0    -!  I 

..b8/23/4l 
..b7/26/4l 
.bl 1/ 15/41 
..b7/26/4l 
..bl/10/42 
,.b9/l3/4l 
..bll/l/41 
.b 10/ 18/41 

..b9/l3/4l 
..b9/l3/4l 
.  b 1 1 / 15/4 1 
.bin  18  '4i 
. . ,b2/7/42 
.bll/22/41 
..b7/26/4l 
.bl2/20/4l 
..09/13/41 
..bl/10/42 
.bll/22/41 
.blO/25/41 
..bl/10/42 
...b8/2/4l 
.blO  25/41 
..b9/l3/4l 
..b9/l3/4l 
..b7/26/4l 
. .b9/l3/4l 
. .bl/10/42 


. .b2/7/42 
.a9/ 13/41 
.a  1/24/42 


UNIVERSAL 


...a  1/3/42 
. .al/31/42 
. . .b2/7/42 
. .  In  Prod. 
..Not  Rev. 
. .  .al/3/42 
. ..b2/7/42 
. .  .a2/7/42 
. ..b2/7/42 


. .al2/6/4l 

. .  .a2/7/42 
. . .al/3/42 
.a!2/20/4l 


UNITED  ARTISTS 


Current 


All  American  Co  E.I  (CM )  F  ...  Frances  Langlord- Johnny  Downs         48. .  1(1/31  /4I 

Broadway  Limited  (C-D)F  Victor  McLaglen-Dennis  O'Keefe...  73. .6/13/41 

Corsican  Brothers  (D)  Dong  Fairbanks.  Jr.-Akim  Tamiroff .  1 10. .  1 1/28/41 

Fiesta   (Tech.)    (CD)  Armiila-Autonio  Mereno-Geo.  Givot.  45..  12/19/41 

Great  Dictator.  The  (C)F  Charles  Chaplin-P.  Goddard  126. .3/1/41  . 

Hayfoot  (C)   William  Tracy-James  Gleason   48..  1/2/42  . 

Intel  national  Lady  (Spy)  A . . . .  Nona  Massey-George  Brent  I00..9'I9  41 

Lydia  (D)F  Merle  Oberon-Alan   Marshall  104.. 9/29/41 

Major  Barbara  (CD) A  Wendy  Hiller-Robert   Morley  1 12.. 9/12/41 

Miss  Polly  (OF  ZaSu  Pitts-Slim  Summerville   45. .11/14/41 

New  Wine  (MD)F  Nona  Massey-Binnie  Barnes  84..  10/10/41 

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown  43..  1(1  17/41 

Pol  0'  Gold  (C-Mu)F  lames  Stewart-Paiilette  Goddard  95  .4/11/41 

Shanghai  Gesture  (D)  Gene  Tierney-Victor  Mature  104.  .2/6/42  . 

Sundown  ( D )  A   Gene  Tierney- Bruce  Cabot   92..  Ill  31 '41 

Tanks  a  Million  (OF  Jas.   Gleason- Wm.  Tracy   50.. 9/12/41 

That  Hamilton  Woman !  (PD)  A .  Vivien  Leigh-Laurence  Olivier  126.. 4/30/41 

That  Uncertain  Feeling(SC)  A  .Oheron- Douglas- Meredith    84.  .4/20/41 

Three  Cockeyed  Sailors  (C)F.. Tommy  Trinder-Clamle  Hulbert   76.. 7/4/41  . 

Topper  Returns  (OF  loan  Blondell-Carole  Landis   89.. 3/21/41 


.hlO/IB/41 
,.b6/l4/4l 
b 1 2/20/4 1 
b!2/20/4l 
.1)10/ 19/40 
. -bl/3/42 
hill  18  41 
,.b8/23/4l 
. . .b5/3/4l 
.  .Ill  I  I  41 
. .b8/2/4l 
.  .1(9  27  41 
...b4/5/4l 
.bl2/27/4l 
.1)1(1  18/41 
...b8/9/4l 
. .b3/22/4l 
,.b3/l5/4l 
. .b7/l2/4l 
. .b3/!5/4l 


Coming 


About  Face  (C)  William  Tracy-Joe  Sawyer  

Brooklyn  Orchid  (OF  Marjorie  Woodworth- Wm.  Bendix  ...  50.  .2/20/42 

Cubana    (CM)  Marjorie  Woodworth-Geerge  Givot  

Uuiles  Are  Pretty  People  (C) .  Marjorie  Woodworth-Jimmy  Rogers  3/13/42 

Friendly  Enemies  Charles  Winninger-Charlie  Ruggles  

Gold  Rush  (C)  Charlie    Chaplin  4/17/42 

Heliotrope   Harry   (D)  Brian  Donlevy-Miriam  Hopkins  2/27/42 

Jungle  Book  (Tech.)  (FA)  Sabn-ler.  Cowan-Rosemary  DeCamp  4/3/42  . 

Mister    V  Leslie  Howard-Mary  Morris  3/20/42 

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  5/15/42 

To  Be  Or  Not  To  Be  Carole  Lombanl-Jark   Benny  3/6/42  . 

Twin  Beds  (C)  George  Brent-Joan  Bennett  4/24/42 


..al/31/42 
. .bl/31/42 
. .  .a2/7/42 
-al2/20/4l 


. .al2/6/4l 
. . .a8/2/4l 
. .b2/l4/42 
. . .Coming 
.  .al/10/42 
al 1/29/41 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (C)F  Baby  Sandy- Kalhryn  Adams   60.. 7/4/41 

5028  Black  Cat   (My) A  Hugh  Herbert-Broderick  Crawford..  70.. 5/2/41 

5065  Bury  Me  Not  on  the  Lone 

Prairie  (W)   J.  M.  Brown-Fuzzy  Knight  3/21/41 

5039  Cracked  Nuts  (C)  Una  Merkel-Stuart  Erwin   65.  .8/1/41 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine   60.. 8/22/41 

5037  Double  Date  (OF  Peg.  Moran-Ed.  Lowe-Una  Merkel..  58.. 3/14/41 

5011  Flame  of  New  Orleans  (CD) F . Dietrich-Roland  Young-Cabot    79.  .4/25/41 

5038  Hello  Sucker  (F) A  Hugh  Herbert-Peggy  Meran   60.. 7/1 1/41 

5029  Hit  the  Road  (D)F  George-MacLane-Dead   End   Kids...  60. .6/27/41 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers...  86.. 8/8/41 

5033  Horror  Island  (My)F  Peggy  Moran-Dick  Foran   60.. 3/28/41 

5000  In  the  Navy  (CM)F  Abbott  &  Costello-Dick  Powell   86.. 5/30/41 

5043  Lady  From  Cheyenne  (CD) . .  .Leretta  Young-Rob't  Preston   87.. 4/1 1/41 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60.  .6/20/41 

5012  Man  Made  Monster  (D)A  Frank  Albertson-Lon  Chaney,  Jr   62.. 3/28/41 

5016  Man  Who  Lost  Himself  ( F )  A  .Brian  Aherne-Kay  Francis   71.  .3/21/41 

5055  Men  of  the  Timherland  ( A)  F.  Richard  Arlen-Andy  Devine   61..  6/6/41 

5041  Mr.  Dynamite  (D)A   Lloyd  Nolan-Irene  Hervey   67.. 3/7/41 

5014  Model  Wife  (OA  Joan  Blondell-Dick  Powell   83.. 4/18/41 

5054  Mutiny  in  the  Arctic  (A)F  Richard  Arlen-Andy  Devine   61.. 4/18/41 

5056  Raiders  of  the  Desert  ( A)  F ...  Richard  Arlen-Andy  Devine........  60. .6/18/41 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56.. 7/18/41 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63.. 6/20/41 

5044  This  Woman  Is  Mine  (PD)A.  .Franchot  Tone-Walter  Brennan   92.. 8/22/41 

50I2A  Tight  Shoes  (OF  Brod  Crawford-Ann  Gwynne   67.. 6/13/41 

5034  Too  Many  Blondes  (CM)  A  Rudy  Vallee-Helen  Parrish   60.. 5/23/41 

Current  1941-42 

6007  Appointment  for  Love  (D)....Chas.  Boyer-Margaret  Sullavan.  ...    89. .10/31/41 

6063  Arizona  Cyclone  (W)  Johnny   Mack  Brown   57. .11/14/41 

fiO  13  Badlands  of  Dakota  (W)F  Crawford-Herbert-Devine    73  . 9/5/41  .. 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey   64  . 2/6/42  .. 

6035  Burma  Convoy  (A)A  Charles  Bickford- Evelyn  Ankers  59.  .10/17/41 

6037  Don't  Get  Personal  (O  H.    Herbert-A.    Gwynne   60..  1/2/42  .. 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60  . 10  24/41 

6045  Girl  Must  Live  (C)A  Margaret  Lockwood    69  .9  II  41  . 

6046  Hellzapoppin   Olsen  and  Johnson-Martha  Raye         84..  12/26/41 

6005  It  Started  With  Eve  (CD)  F . . .  Deanna  Durbin-Charles  Laughton...  90.  .9/26/41  . 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat  Pendleton   62..  1/9/42  .. 

ftn^i  Kid  From  Kansas  (A) F  Dick  Foran. Leo  Carrillo   60    9/19/41  . 

5001  Keen  'Em  Flvlno  (OF  Ahhntt  A   Costello-Carol  Bruce          80. .11/28/41 


b6/28/4l 
.b4/26/4l 

.a  12/ 14/40 
.b7/26/4l 
. .63/8/41 
.b3/l5/4l 
.b4/26/4l 
. .b7/5/4l 
.b6/28/4l 
. .b8/2/4l 
. .b4/5/4l 
.b5/3l/4l 
..b4/5/4l 
.b7/l9/4i 
.b3/22/4l 
.b3/29/4l 
-b5/3l/4l 
-b3/l5/4l 
- b4 / 1 9/4 1 
. .b5/3/4l 
.b7/l2/4l 
.b8/l6/4l 
. .b6/28/4l 
. .b8/23/4l 
. .b6/l4/4l 
.  .a5/24/4l 


.blO/25  41 
,  .a7/l2/4l 
.  ,b8/30/4l 
bl/17/42 
.  . b 10/4/4  P 
...bl/3/42 
. b 1 0 / 18/4  I 

hin/|  i  '4t 
,bl2/20/4l 
. .bl0/4/4l 
..bl/17/42 
. .b9/20/4l 

bll/22/41 


.812/13/41 


Current  1941-42  (Cont.)  mn,  ^{,  „»«, 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61.. 9/5/41   b9/20/4l 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  58. .11/21/41  .hltl/ll/41 

6029  Melody  Lane   (CM)  F  Baby  Sandy-The  Merry  Macs  60..  12/19/41  . b 1 2/ 13/41 

6021  Mob  Town  (G)F  Dead  End  Kids-Dick  Foran   62. .10/3/41  ...blO/4/41 

6025  Moonlight  in  Hawaii  (CM) F. .Johnny  Downs-Jane  Frazee  60. .11/21/41   .inn  it  41 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.  Fields-Gloria  Jean  71.  .10/10  41     hill  11,4.1 

6014  Paris  Calling   (D)  A  Elisabeth  Bergner- Randolph  Seott. ..  93. .  1/16/42  .  . .  b  12/6/4 1 

6023  North  to  the  Klondike  <A)F  .  Broci  Crawford-Lon  Chaney,  Jr   58..  1/23/42  ...bl/24/42 

6044  Quiet  Wedding   Margaret  Lockwood   63..  11/21/41  ...bl/3/42 

Road  Agent  (D) A  Leo  Carillo-Andy  Devine-D.  Foran.  60.. 2/6/42   b 1 2/6/4 1 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel.  62. .12/5/41   ... b  12/6/4 ! 

6030  Sing  Another  Chorus  (MO  F .  .Johnny  Downs-Jane  Frazee   64. .9/19/41  .  ..b9/l3/4l 

6020  South  of  Tahiti  (D)F...  Brian  Donlevy-Maria  Montez   75. .10/17/41   . li  10/25/41 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray   66. .11/7/41  ...bll/l/41 

6039  Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert   61. .1/30/42  ...bl/17/42 

6004  Unfinished  Business  (CD)  A. .  .Irene  Dunne-Robt.  Montgomery  94.. 9/12/41  ...b8/30/4l 

6015  Wolf  Man   (H)A  C.  Rains-D.  Foran-L.  Chaney.  Jr...  70. .12/12/41   . b  12/ 1 3/4 1 

Coming  1941-42 

Almost  Married  (C)  Jane  Frazee- Robert  Paige  

(Former  title  "Temporary  Bride") 

Broadway   George  Raft-Brod  Crawford  

Butch  Minds  the  Baby  Brod  Crawford-Virginia  Bruce... 

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson   

Eagle  Squadron   Diana  Barrymore- Robert  Stack.. 

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Noll  O'Day. 

(Former  title  "Vigilantes") 

6027  'Frisco  Lil   (D)  Irene  Hervey- Kent  Taylor  3/13/42 

Ghost  of   Frankenstein  Sir  C.  Hardwicke-L.  Chaney,  Jr  3/6/42  . 

Juke  Box  Jenny  (C)  Harriet  Hilliard-Ken  Murray   61.. 5/1/42  . 

(Former  title  "Fifty  Million  Nickels") 

Lady  in  a  Jam  Irene   Dunne-Patric  Knowles  

6042  Mad  Doctor  of  Market  St.  (D). Una  Merkel-Claire  Dodd   60.. 2/27/42 

Mississippi   Gambler   (D)  Kent  lavlor- Frances  Langlord  

Mystery  of  Marie  Roqet  Patric  Knowles-Maria  Montez  

6002  Ride  'Em  Cowboy  (C)  Abbott  &  Costello-Dick  Foran  2/20/42 

Saboteur  (Spy)   Robert  Cummings-Priscilla  Lane  3/20/42 

Spoilers   Marlene  Dietrich-Randolph  Scott  

6064  Stage  Coach  Buckaroo  (W)  J.  Mack  Brown-Fuzzy  Knight  59.. 2/13/42 

(Former  title  "Ghost  Town  Buckaroo") 

Strange  Case  of  Dr.  Rx  Lionel  Atwill-Patric  Knowles  

(Former  title  "Dr.  Rx") 

There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  

Unseen    Enemy  Leo  Carillo-Andy  Devine  

What's  Cookin'  Andrews  Sisters-Gloria  Jean  2/20/42 

You're  Telling  Me  Hugh  Herbert-Robert  Paige  3/27/42 


57. .4/17/42 


..al/10/42 

"a9/i3/4l' 

.all/29/41 
..al/10/42 
.a  10/25/4 1 


.bl/10/42 
.al2/6/4l 
.al/10/42 

,.a8  2/41 
.al/24/42 


..a9/l3/4l 
.al0/25/4l 


.alO/4/41 
.al/10/42 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours  (SO  F  ..  .Merle  Oberon- Dennis   Morgan  88.  .5/111/41 

557  Bad  Men  of  Missouri  (D)  A. .  .Dennis  Morgan-Wayne  Morris   74.. 7/26/41 

507  Bride  Came  C.O.D.  (OA  Bette  Davis-James  Cagney  91.. 7/12/41 

518  Bullets  for  O'Hara  (D) A  Joan  Perry-Roger  Pryor   50  .7/19/41 

533  Dive  Bomber  (Tech.)  (D)F.-.Errol  Flynn-Fred  MacMurray  132.  .8/30/41 

509  Footstens  in  the  Dark  ( MyO  A  .  Errol  Flynn-Brenda  Marshall  96.. 3/8/41  . 

504  Great  Lie  (D)F  Bette  Davis-Geo.  Brent  107. .4/12/41 

524  Here  Comes  Happiness  (D) F .  .Mildred  Coles-Richard  Ainley  57.  .3/15-41 

565  Highway  West  (G)  A  Brenda  Marshall-Olympe  Bradna         63.. 8-23 '41 

517  Kisses  for  Breakfast  (F)A  Dennis   Moryan-Jane  Wyatt  82.. 7/5/41  . 

568  Knockout  (D)   Arthur  Kennedy-Olympe  Bradna         73.  .3/29/41 

505  Manpower  (D) A   Marlene  Dietrich-George  Raft  105. .8/9, 41  . 

500  Meet  John  Doe  (D)F  Gary  Cooper- Barbara  Stanwyck  123. .4/28/41 

508  Million  Dollar  Baby  (CD) F . .  .Priscilla  Lane-Ronald  Reagan  102.  .5/31/41 

523  Nurse's  Secret  (My) F  Lee  Patrick-Regis  Toomey   65.  .5/24/41 

555  Out  of  the  Fog  (D) A  Ida  Lupino-John  Garfield  85.. 6/14/41 

524  Passago  From  Hongkong(My)  F  .  Keith  Douglas- Luc i le  Fairbanks  61.  .6/21/41 

501  Sea  Wolf  (D)  A  Robinson-Garfield-Lupino   100.  .3/22/41 

573  Shallows  on  the  Stairs  ( My)  F  Maris  Wrixon-Wm.   Lundigan   63.  .3/1/41  . 

564  Shining  Victory  (D) A  G.  Fitzgerald- Jas.  Stephenson  83. .6/7/41  . 

522  Shot  in  the  Dark  (My)  F  Ricardo  Cortez-Wm.  Lundigan   57.  .4/5/41  . 

563  Singapore  Woman  (D)A  Brenda  Marshall- David  Bruce  64.. 5/17/41 

567  Strange  Alibi   (G)F  Arthur  Kennedy-Joan  Perry   63.  .4/19  41 

516  Thieves  Fall  Out  (OA  Eddie  Albert-Joan  Leslie  72.  .5/3/41  . 

574  Three  Sons  O'Guns  (CD)A  Wayne  Morris- Arthur  Kennedy  65.  .8/2/41  . 

558  Underground  (D)   Jeffrey  Lynn-Karen  Verne   95.. 6/28/41 

560  Waqous  Roll  al  Night  (D)  Humphrey  Begart-Sylvia  Sidney         84.  .4/26/41 

Current  1941-42 

116  All  Through  the  Night  (D)  F ..  Humphrey  Bogart-Judith  Anderson. 
Ill)  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  


.In  Prod. 


.  b5/IO/4l 
. .b7/l9/4l 
.  .1)6/28/41 
.  b7/l9/4l 
. .b8/IO/4l 
...b3/l/4l 
. ..b4/5/4l 
. ..b3/8/4l 
. .b7/26/4l 
...b7/5/4l 
. .b3/29/4l 
. .b7/l2/4l 
..b3/l5/4l 
..b5/24/4l 
. .b5/ 10/41 
. .b6/l4/4l 
...b6/7/4l 
.  .b3/29/4l 
. .b5/l7/4l 
. .D5/24/4I 
. .b3/29/4l 
.  b5/IO/4l 
. .b4/ 12/41 
.  b4/l9/4l 
. .b7/l9/4l 
. .b6/l4/4l 
. .b4/26/4l 


107  Maltese  Falcon  (My)A   Mary  Astor-Humphrey  Bogart.. 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolloy  

103  Navy  Blues  (OF  A.  Sheridan-J.  Oakie-M.  Ray*. 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason.. 

108  One  Foot  in  Heaven  (B)F  Frederic  March-Martha  Scott... 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  


112  Steel  Against  the  Sky  (  D)  F  ...  Richard  Whorf-Lloyri  Nolan  

109  Target  For  Tonight '  (DocD)  F .  .Royal  Air  Force  

114  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland. 

118  Wild  Bill  Hickok  Rides  (A) ..  Constance  Bennett-Bruce  Cabot.. 

113  You're  in  the  Army  Now  (OF.  Jimmy  Durante-Phil  Silvers  


Coming  1941-42 


Always  in  My  Heart  (D)  Kay  Francis-Walter  Huston  

Arsenic  and  Old  Lace  Carv   Grant-Priscilla  Lnne  

122  Captain  of  the  Clouds  (D)F...J.  Cagney- Dennis  Morgan  (Tech.) 

Desperate  Journey   Errol  Flynn-Ronald  Reagan  

Escape  from  Crime  H.  Bogart-lrene  Manning  

Gay  Sisters   Barbara  Stanwyck-George  Brent  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  

Juke   Girl   (D)  Ann  Sheridan-Ronald  Reaqan  

Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127 

Larr-eny.   Inc.   (G)  Edward  G.  Robinson-Jane  Wyman  

Male  Animal  Olivia  de  Havilland-Henry  Fonda  

Prime  Minister  (B)F  John  Gielgud-Diana  Wynyard  94 

Shadow  of  Their  Wings  Ann  Sheridan-Ronald  Reagan  

Yankee  Doodle  Dandy  James  Cagney- Joan  Leslie  


.107. 

.1/10/42 

.  .1)12/6/41 

88. 

. 11/15/41 

..bll/l/41 

71 . 

. 12/6/41 

. .bl2/6/4l 

78. 

.2/14/42 

.bl2/27/4l 

.  87. 

.10/11/41 

. .08/16/41 

76. 

.10/4/41  . 

...D9/6/4I 

100. 

.1(1  18  41 

.  .1)10/4/41 

1 12. 

.  1  /24  '42  . 

.bl2/27/4l 

.108. 

.9/13/41  . 

. .b8/l6/4l 

63. 

.9/27/41  . 

...D9/6/4I 

108. 

II  1  '4 1  . 

.  .1)10/4/41 

134. 

.9/27/41 

..h7/!2/4l 

71. 

9'6'4I  .. 

.  68/16/41 

.  91. 

.2/7/42  . 

.bl2/27/4l 

68. 

.  I2/I3'4I 

.  .1)12/6/41 

.  48. 

.11/8 '41  . 

.1)10/18/41 

140 

.  1 '  1  '42 

hll/22/41 

83. 

.1/31/42 

.bl2/27/4l 

.  79. 

.  12/25/41 

.  bl2/6/4l 

all /29/4I 

 al/3/42 

.113. 

.2/21/42  . 

.  .bl/24/42 

.al 1/29/41 
.  .all/8/41 
b 12/27/4 1 
. .al  '24/42 
.  a  10  4/41 
. .b9/l3/4l 


In  Prod. 


MISCELLANEOUS 


Eternal  Gift  (Rel.)  Catholic  Mass    1(10.  .  Lamont  ...NolKev 

40.000  Horsemen  (War)  A  Grant  Taylor-Betty  Bryant   85. Goodwill  ...D8/2/4I 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye   75.  .Hoffherg    . b 1 1  '15-41 

King  of  the  White 

Elenhants  (PD)F   Siamese  cast    66. 

Mystery  of  Room  13  (My)  F . .  Gibb  McLaughlin-Sara  Seegar  68. 

No  Greater  Sin  (D)A  Leon i  Ames- Luana  Walters   85. 


Pridl    b4/5/4l 

.Alliance  ..08/30/41 
.University  .b6/2'/4l 


Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope; — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


February  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


COLUMBIA  1940-41 


COLUMBIA  1940-41  (Cont.) 


Comment 
ALL  STAR  COMEDIES  (18) 


Running. 
Tims 


2432  Black  E)U  and  Slues  Fair   

2425  Blondes  and  Blundirs  Silly   

2424  Bundle  ol  Bliss  

2423  Cold  Turkey   

2436  French   Fried  Patootii  

2428  Frsih  As  a  Freshman  Fair   

2431  Glove    Affair  .   

2426  His  Ex  Marks  thi  Scot..  Funny   

2438  Host  to  a  Ghost  Fair   

2437  Lowe  at  First  Fright  

2421  Pleased  to  Mitt  You  

2434  Ready.  Willinj  But 

Unable   

2433  Ring  and  the  Belle  Fair   

2429  So  Ynu   Won't  Squawk  

2422  Spook  Soeakj   Fairly  Amusing 

2427  Watchman  Takes  a  Wlfi.  Fairly  Amusins 
2433  Yankee  Doodle  Andy  

2430  Yumpin'  Yiminy   

CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10 

2975  Fealhers   Very  Good   ....  9 

2979  Fighler  Pilot   Timely   II 

2972  Floating   Elephants   Ti mely  and  Good  8 

2971  Hobby  Lobby   Excellent    12 

2976  Movie  Magic   Faseinatmg    ...  9 

2973  Nir*  Wnrk.  If  You  Can 

Do  It   Fair    10 

2977  This  Is  England  Timely    10 

2974  Unusual  Crafls   Interesting    9 

COLOR   RHAPSODIES  (16)  (Tech.) 


2507  Cariienlers  —   

2510  Cuckoo  I.  Q  Fair   

2505  Helping  Paw   Amusing  ... 

2508  LanU  of  Fun  

2503  Mail  Halter   

2502  Mr.  Elephant  Goes  to  Town  

2501  Tangled  Television   Good   

2509  Tom  thumb's  Brother  Cute   

250(i  Way  ol   All  I'ests  

2504  Wise  Owl   Fairly  Good 


COLUMBIA  TOURS  (10) 


2556  Beautiful    British  Columbia  

2560  Beautiful  Ontario   

2557  From  Singapore  to 

Hongkong   Timely   

2551  Historic  Virginia   

2554  Islands  of  the  West 

Indies   Satisfactory 

2553  Oh!  an il  New  Arizona  

2559  San  Francisco — 

Metropolis  of  the  West. Average   

2552  Savoy  in  the  Alps  Poor  Timing 

2555  Sojourn  in  Havana  Interesting  .. 

2558  Western  Wonderland   Excellent  ... 


COMMUNITY  SINGS  (10) 


2655  Fun  With  Songs  Fair 

2654  (lay  Tunes   

2651  Jolly  Tunes   

2653  Melodies  That  Linger  

2657  Peppy  Songs   

2658  "Perflilia"  Baker   

2652  Popular  Love  Songs  Depei 

2656  Songs   Willi  Harmony  


FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute   

2751  Farmer  Tom  Thumb  Good   

2756  Kilty  Gets  the  Bird  Good   

2755  II  Happened  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor   

2753  Paunch  and  Judy  Average    6 

2758  Playing  the  Pied  Piper.. Poor   

2754  Streamlined  Donkey   Cule    6 

HOW'S  YOUR   I.  Q.  (6) 


26U4  Junior   I.   Q.  Parade  

2605  So  You  Think  You  Know 

Musie   Good   

2601  Take  It  Or  Leave  It  (I).. Funny   

2602  Take  It  or  Leave  It  (2)  .Entertaining 

2603  TakB  II  Or  Leave  It  (3)  

2605  Take  It  Or  Leave  It  (4).. Very  Good  ... 

NEW   YORK   PARADE  (6) 

2952  Abroad  at  Horns  Interesting  ... 

2951  Magic  City   Well  Done  . . . 


PHANTASIES   CARTOONS  (8) 

2707  Crystal   Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy   Drtams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 

SCREEN  SNAPSHOTS  (12) 


2851  No.  I  (Ken  Murray)   

2852  No.  2  (Don  Wilson)   Very  Geod   

2853  No.  3  (Ken  Murray)   One  of  tin  Best 

2854  No.  4  (Ken  Murray)   

2855  No.  5  (Bob  Hops)   Excellent   

2856  No.  6  (Larry  Simms)  ....Good   

2857  No.  7  (Ken  Murray)   

2858  No.  8  (Jerry  Colonna)   

2859  No.  9  (Jack  Bsnny)  Fair   


Reviewed 
Issue  Of 


16%. 

.  4/19/41 

16  . 

.  1  1  '30 '40 

17  . 

.Not  Rev. 

18  . 

.  10  12  40 

18  . 

.Not  Rev. 

IS  . 

.  4/  5/41 

l6'/2. 

.Not  Rev. 

18  . 

.  I/II/4I 

17  . 

.  8'  9  '  41 

18  . 

.Not  Rev. 

18  . 

.Not  Rev. 

l6'/2. 

.Not  Rev. 

17  . 

.  5/24/41 

16  . 

.Not  Rev. 

18  . 

.  10  12  40 

16  . 

.  1/25/41 

16  . 

.  Not  Rev. 

16  . 

.  Not  Rev. 

5/24/41 
3/  1/41 
6/28/41 
10  I2'40 
9  21  40 
3/29/41 

1 1/23/40 
4/  5/41 
1/25/41 


7  . 

.  Not  Rev. 

7  . 

.  8/  9/41 

7  . 

.  2/  1/41 

7  . 

.Not  Rev. 

7  . 

.Not  Rev. 

8  . 

.Not  Rev. 

J%. 

.  10  12  40 

7  . 

.  6  28  41 

7  . 

.Not  Rev. 

7  . 

.  1  1  30  40 

10  . 

.Not  Rev. 

10  . 

.Not  Rev. 

10  . 

.  3/15/41 

11 

.Not  Rev. 

10  . 

.11/23/40 

10  . 

.Not  Rev. 

10  . 

.  4   19  41 

1 1  . 

.11  23  40 

9  . 

.  1  1  30  40 

10  . 

.  3/29/41 

10  . 

.  3   15  4  1 

10  . 

.  Not  Rev. 

9  . 

.Not  Rev. 

10  . 

.  Not  Rev. 

10  . 

.Not  Rev. 

10  . 

.Not  Rev. 

9  . 

.11  23  40 

10  . 

.Not  Rev. 

6  . 

.  8/  9/41 

6  . 

.  6  28  41 

7  . 

.  6  28  41 

6  . 

.  Not  Rev. 

6 

.11/23 '40 

6 

.   1  25  41 

6 

.  8  30  41 

6 

.  3/22/41 

9'/a. 

.  Not  Rev. 

10  . 

.  4/19/41 

1  I  30  40 

2  I  /4I 
Not  Rev. 

5  31  41 


4  25  41 
I  25  41 


Not  Rev. 
Not  Rev. 
Not  Rev. 
9  13/41 
10  12  40 
Not  Rev. 
Not  Rev. 


10 

. 1 1/30  40 

II 

. 1 1  23  40 

9 

.Not  Rev, 

10 

.  Not  Rev. 

10 

.  2/  1/41 

10 

.  3/22/41 

10 

.Not  Rev. 

10 

.Not  Rev. 

10 

..  8/30/41 

Comment  Running 
Tims 

STOOGE  COMEDIES  (8) 

2407  All  th«  World's  a  Stoog. .Typical   

2404  Boobs  in  Arms  

2403  Cookoo  Cavaliers   Silly   

2406  Dutiful   But  Dumb  

2401  From  Nurse  to  Worst  A  Dud   

2408  I'll  Nivir  Hiil  Again. .  .Satiric  Slapstick 

2402  No  Census.   No  Feeling  

2405  Se  Long  Mr.  Chumps  Slapstick   

WASHINGTON   PARADE  (6) 

2,901  The    Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  L.  S.   Military  Academy   10 

2903  U.  S-   Naval  Acsdomv  Splendid    ...  .10 


Reviewed 
Issus  Of 


.  Not  Rev. 
.  4/26/41 
.  Not  Rev. 

.  2/  1/41 


WORLD  OF  SPORTS  (12) 


2803 

Ali  the  Giant  Killer.  , , . 

Very  Good  ... 

9 

. .  1/25 

Ml 

2808 

Very  Good  ... 

9 

. .  6 '28 

41 

2807 

Diving  Thrills   

Very  Good  ... 

9 

. .  5/31 

Ml 

2802 

Hunting  Wild  Deer  

Fair   

9 

. . 1 1 '30 

/40 

2804 

Ice  Capers   

Very  Good  ... 

10 

..  3/  8 

'41 

2806 

Very  Good  ... 

1  1 

. .  4 '26 

Ml 

2801 

Master  of  Cue  

Billiard  Fans. 

10 

..10  12 

M0 

2805 

Splits.  Spares  and  Strikes 

For  Bowlers  . . 

10 

..3/8 

Ml 

1941-42 


ALL-STAR  COMEDIES  (18) 


3424  Blitzkiss   

3423  General  Nuisance   

3422  Half  Shot  at  Sunrise  Slapstick 

3425  Lovable  Trouble   

3421  Love  in   Gloom  Good  

3429  Sappy  Birthday   

3426  She's  Oil  Mine  Slapstick 

3427  Sweet  Snirits  of  Nighter.Ponr   

3428  Three  Blonde  Mice  Silly  ... 


.  .  Not  Rev. 

18 

.  .  Not  Rev. 

16 

..10/  4/41 

18 

.  .Not  Rev. 

21 

. .  8  '  9 '41 

18 

.  .Not  Rev. 

18 

.  .  12  13  41 

18 

.  .    1  24  42 

16 

. .  2     7  42 

CINESCOPES  (8) 

3971  Exploring   Space  Interesting 

3972  From  Nuts  to  Soup  Poor   

3975  Strange  Facts   Interesting 

3974  Women   in   Photography.  For  Women 

3973  World  of  Sound  Absorbing 


COLOR  RHAPSODIES  (16)  Tech. 

3502  Fox  and  the  Grapes  Very  Good    7 

3504  Hollywood  Detour  Excellent    7 

3503  Red  Riding   Hood  Rides 

Again   Xlever    7 

3505  Wacky     Wigwams   7 

3501  Who's  Zoo  in   Hollywood   7 


COMMUNITY    SING  (10) 


10'/ 


3653  College  Songs   

3652  Current  Hits   As  Usual    9  . 

3656  Good    Fellowship    Songs   10  . 

3655  Hits  of  the  Day   9 

3651  Patriotic    Songs  Patriotic    9 

3G54  Popular    Songs    10 

FABLES   CARTOONS  (8) 

3751  Great  Cheese  Mystery   7 

3752  Tangled  Angler  Poor    7 

3753  Unoer  the  Shedding 

Chestnut    Tree   7 

GLOVE  SLINGERS  (4) 

3411  Glove  Birds    Wx. 

3410  Kink  of  the  Campus   18 

3409  Mitt   Me  Tonight  Fair    16 

INTERNATIONAL   FORUM  (6) 

3451  Dorothy  Thompson   Timely    18 

3452  Will  England  Be 

Invaded?   Very  Good    16 

3453  Will  Democracy  Survive? . Timely    18 


PANORAMICS  (12) 

3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3903  New   York's   Finest  Very  Good 

3904  Spare  Time  in  the  Army  


PHANTASIES   CARTOONS  (8) 

3701  Crystal   Gazer   Poor    7 

3702  Dog  Meets  Dog   7 

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.  I  Excellent    lO'/i 

3603  Kitchen  Quiz  No.  2  Very  Good    10 

3604  Kitchen   Quiz   No.   3   10 

3661  So  You  Think  You  Know 

Music   Good    10 

SCREEN  SNAPSHOTS  (10) 


.  8  30  41 
.10/  4/41 

.12/13/41 
II  22  4  I 
.11/  1/41 


.  12/  6MI 
.  2  14  42 

.  1/17/42 
.  Not  Rev. 
.  Not  Rev. 


.  Not  Rev. 
.10'  4/41 
.Not  Rev. 
.  Not  Rev. 
.  3  3041 
.Not  Rev. 


.Not  Rev. 

2    7  42 


.Not  Rev. 
.  Not  Rev. 

.11  22  41 


8/  9 '4  I 

.  Ill    18  41 


.  9  13/41 
.11  141 

.  I  17  42 
.  Not  Rev. 


.  9/13/41 
.  12/13/41 
.Not  Rev. 


3851  No.  I  (Ken  Murray)    . . 

3852  No.  2  (  Ken   Murray)  . 

3853  No.  3  'John    Hubbard)  . 

3854  No.  4  (Billy  Gilbert)  . . 


.Very  Good 
.Good   


3856  No.  6  'Alan  Mowbray)  .  .  .Very  Goi 

STOOGE  COMEDIES  (8) 

3401  An  Ache  in  Every  Staki.  .Slapstiek    18 

3405  Cactus  Makes  Perfect   17 

3402  In  the  Sweet  Pie  and  Pie.  Silly    18 

3404  Loco  Boy  Makes  Good. .  .Slapstick    17 

3403  Some  More  of  Samoa  Silly    18 


.  9/13/41 
.Not  Rev. 
.11  111 

.2/7/42 
I   17  42 


COLUMBIA  1941-42  (Cont.) 

Comment  Running 
Tims 

THIS  CHANGING   WORLD  (6) 


16  . 

.  5/24/41 

3981 

18  . 

.  Not  Rev. 

3982 

17  . 

.  1 1  '30  '40 

l6'/2. 

.  Not  Rev. 

17  . 

.  8  21  40 

18  . 

.  6 '28 '41 

3553 

18  . 

.Not  Rev. 

3552 

20  . 

.  3/22/41 

3554 

3551 

.  Disappointing 


TOURS  (8) 

 Fair 


Divide   10 


In  Tunisia  Dated 


WORLD  OF  SPORT  (12) 

3806  College  Champions   

3803  Jungle  Fishing   Excellent  ... 

3804  Polo    Champions   Excellent 

3805  Rack  'Em  Up  Good   

3802  Show  Dogs   Excellent   

3801  T«e  Up  (Patty  Berg)  For  Golfers  . 


MGM  1940-41 


CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer.  Excellent    8 

W-249  Alley  Cat   Excellent    8 

W-253  Flying  Bear   Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Weed  Fair    8 

W-251  Little  Caesario   Very  Good    8 

W-245  Little  Mole   Very  Good    9 

W-241  Lonesome  Stranger   Excellent    9 

W-250  Midnight  Snaek   Cute    9 

W-242  Mrs.   Ladybug   Excellent    8 

W-252  Officer  Pooch   Amusing    8 

W-244  Prospecting   Bear   Funny    9 

W-247  Rookie  Bear   Funny    a 


CRIME  DOESN'T  PAY  (6) 

P-205  Coffins  on  Wheels  Excellent   

P-201  Eyes  of  the  Navy  Excellent   

P-204  Forbidden   Passagt   Tops   

P-203  Respect  the  Law  Very  Good  ... 

P-206  Sucker  List   Excellent  ... 

P-202  You   the   Pennls  Excellent   


17 
26 
21 
20 
20 
21 


M-235 
M-238 
M-232 
M-233 
M-237 

M-236 
M-234 
M-231 

M-239 
M  -240 


MINIATURES  (10) 

Battle.  The   Interesting 

Ghost  Treasure   Interesting 


Happiest  Man  on  Earth  ..  Unusual  ... 
Man  Who  Changed  the 

World   Excellent  . 

Memories  of  Europe  Excellent  . 

M  ore  About  Nostradamus  .Timely 

Rodeo  Dough   Very  Good 

Triumph  Without  Drums . Excellent  . 
Viva   Mexico   Interesting 

OUR   GANG  (9) 


296  Baby  Blues   Very  Good  . 

295  Fightin'  Fools   Good  Fun  . 

293  Goin'   Fishin'   Standard  .. 

291  Good   Bad   Boys  Good   

294  Kiddie  Cure   Good  Gang 

298  1-2-3   Go   Amusing  .. 

299  Robot  Wrecks   Amusing  .. 

292  Waldo's  Last  Stand  Flimsy   


PASSING   PARADE  (9) 

K -28 1  American  Spoken  Here.  .Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse ...  Instructive    ....  II 

K-287  Your  Last  Act  Excellent    II 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 


PETE  SMITH   SPECIALTIES  (14) 

Aeronutics   Satisfactory  ... 

Cuban  Rhythm   Excellent   

Flicker  Memories   Funny   

Football  Thrills  of  1940. .For  Grid  Fans. 
Lions  on  the  Loose  Good 


10 

9 

10 

II 

9 

.Amusing    9 


Memory  Tricks 

Penny  to  the  Rescus  Excellent   

Quicker'n  a  Wink  Excellent   

Quiz  Biz   Entertaining  .. 

Sea  for  Yourself  Holds  Interest. 

Water  Bugs   Very  Good  ... 

Wedding   Bills   Very  Good  ... 


Reviewed 
Issue  Of 


.  9/13/41 

. 12/13/41 


II  22  41 
.10/  4/41 
.Not  Rev. 
.  8/30/41 


.Not  Rev. 
.11/15/41 
.12/  6/41 
.  1/17/42 
.  9  '20/4 1 
.  8/30/41 


.  4/  5/41 
.  8/  2/41 
.11  22  4  I 
.  Not  Rev. 
.  6/28/41 
.  9/29/41 
.  5/17/41 
.12/  7/40 
.  8/16/41 
.  I  '  4/41 
.  9/27/41 
.  4/  5/41 
-  B/I4/4I 


. .  6/14/41 
..10/19/40 
. .  3/  1/41 
..  2/  1/41 
..10/25/41 
. .  1/  4/41 


1 1 

. .  6/28/41 

10 

..  8/16/41 

1 1 

. .  1/  4/41 

1 1 

..  2/  1/41 

1 1 

. .  8/  2/41 

8 

. .  6/28/41 

1  1 

. .  2/22/41 

10 

-.12/  7/40 

10 

..11/  1/41 

to 

II  22  41 

. .  4/  5/41 
. .  2/  1/41 
..11/  9/40 
. .  9/  7/40 
..12/  7/40 
..  5H7/4I 
. .  8/  2/41 
..11/  9/40 
. .  4/  5^41 


. . 12/  7/40 
..  9/27/41 

. .  4/  5/41 

. .  9/27/41 

. .  5/10/41 

. .  6/28/41 

. .  2/22/41 

. .  6/14/41 

. .  8/  2/41 


. .  5/17/41 
. .  6/28/41 
..11/  1/41 
. .  9/27/41 
. .  6/14/41 
. .  4/  5/41 
. .  2/  1/41 
..11/  9/40 
..  2/22/41 
. .  1/  4/41 
. .  8/16/41 
..12/  7/41 


10 

.  .  10/  4/41 

T 

211 

10 

.  .  Not  Rev. 

T 

212 

.  10 

..II  22  41 

10 

. . 12  13  41 

T 

219 

.  10 

. .  Not  Rev. 

T 

221 

10 

. .  2    7  42 

T-216 

T-213 
T-215 
T-217 
T-220 


FITZPATRICK  TRAVELTALKS  (12)  (Tech.) 

Alluring  Alaska   Usual    9  ..4/  5/41 

Beautiful  Ball   As  Usual    9  ..12/7/40 

Capital  City   Fair    9  ..9/  7/4Q 

Cavalcade  of 

San  Francisco   Too  Late    9  ..  9/28/41 

Glimpses  of   Kentucky ...  Good    8  ..  5/10/41 

Glimpses  of  Washington 

Stats   Usual    9  ..  8/16/41 

Haiti.  Land  of  Dark 

Majesty   Good    9  ..  6/28/41 

Mediterranean  Ports  of 

Call   Out-dated    9  ..2/1/41 

Old   New  Mexico  Fair    9  ..11/9/40 

Old  New  Orleans  As   Usual    9  ..  1/4/41 

Red  Men  on  Parade  Fair    9  ..3/  1/41 

Yosemite  the  Magnificent. Colorful    8  ..  6/14/41 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


February  14,  1942 


MGM  1941-42 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont.) 


Comment  Running 
Tim« 

CARTOONS  (IG)  (Tech.) 

W-342  Field    Mouse  Excellent    9  . 

W-343  Fraidy  Cat  Funny    7  . 

W-344  Hungry    Wolf   9  . 

W-341  Night  Before  Xmas  For  Xmas    9 

MINIATURES  (10) 

nhniiaeil   Identity   Excellent    10 

M-332  The  Greenie  Fine    II 


C-392 
C-395 
C-391 
C-394 
C-393 


K-383 
K-3RI 
K-382 


OUR  GANG  (10) 

Come  Back  Miss  Pipps.  .Amusing    10 

Going  to  Press   II 

Helping  Hands   Very  Gnnil    10 

Melodies  Old  and  New   II 

Wedding  Worries   Funny    II 

PASSING   PARADE  (10) 

Flag  of  Mercy   10 

Stranoe  Testament   Unusual    II 

We  Do  It  Because  Interesting   ....  10 

PETE  SMITH  SPECIALTIES  (14) 

S-361  Army   Champions  Excellent    10 

S-364  Aqua    Antics  Excellent    8 

S-362  Fancy  Answers  Excellent    9 

S-363  How  to  Held  Your 

Husband — Back   Excellent    10 

S-365  What  About  Daddy?   10 

SPECIAL  RELEASE 

X-310  War  Ootids  in  the  Pacific  .Timely    21 

TRAVELTALKS  (12)  (Tech.) 


T-318 
T-313 

T-3II 
T-315 
T-312 
T-317 
T-314 
T-316 


A -303 
A -302 


Colorful  North  Carolina   10 

Geiiryeiiiwn.  Pride  ot 

Penang   Very  Good   ....  10 

Glimpses  of  Florida  Interesting    10 

Historic  Maryland  Good    9 

Inside  Passage   (food    10 

Minnesota,  Land  of  Plenty   10 

S^enir  Grandeur    Good    9 

West  Pointonthe  Hudson  .  Good    9 

1WO  REEL  SPECIALS  (0) 

Don't    Talk   20 

Ma:n  Street  on  the 

March!   Good   20 

Tell  Tale  Heart  A   Masterpiece..  20 


PARAMOUNT  1940-41 

ANIMATED  ANTICS  (10) 

HO -4  Bring  Himself  Back 

Alive   Good   7 

HO- 1 1  Cony  Cat   Fair    7 

HO- 1  Oandv   Lion   Poor    7 

HO-3  Mommy  Lovei  Poppy  Average    7 

HO-2  Sneak.  Snoop  and  Salted  Fair    7 

HO-7  Snenktno  nl  Animals  Excellent    9 

HO-8  Triple  Trouble   Just  Fair    7 

HOD  lwuikletoes  Gets  the  Bird   7 

HO- 13  Twinkletoes  in  Hot  Stuff   7 

HO-IO  Twinkletr.es.  Where  He 

Goei  Nobody  Knows. .. Routine    7 

HO-5  Wild  Oysters   Unusual    7 

HO- 12  Wizarn  ol   Arts   7 

HO-9  Zero,  the  Hound  Sn-So    7 

COLOR  CLASSIC 

CO- 1  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Teeh.) 

M0-4  Delhi   Good    II 

MO-5  Indian  Durbar   Gorgeous    10 

MO-6  The  Jungle   Excellent    10 

MO-I  River  Thames — Yesterday. Beautiful    10 

M0-2  Sacred  Ganges   Dull    10 

MO-3  Village  in  India  Fair    I® 

GABBY  CARTOONS  (8)  (Teeh.) 

GO-3  All's  Well   Silly    7 

G0-2  Constable   Satisfactory   ...  7 

GO  B  Fire  Cheese   Average    7 

GO-7  Gabby  Goes  Fishing  Fair    7 

G0-8  li  s  a  Hap-Hap- Happy 

Day   Poor    7 

GO-I  King  for  ■  Day  Fair    7 

GO-5  Swing  Cleaning   Fair    7 

GO-4  Two  for  the  Zoo  Good    7 

HEADLINERS  (8) 

AO-5  Bob  Chester  &  Oreh  Average    10 

AO-4  Gene  Krupa  &  Oreh  For  Jitterbugs..  10 

AO-7  Hands  of  Destiny  Interesting    10 

AO -2  Listen  to  Larry  Satisfactory   ...  10 

AO-3  Johnnie  Messner  &  Oreh. .Fair    II 

AO  I  Moments  nl  Charm  of 

1941  (Teeh.)   Pretty    10 

A0-6  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy  Glnsy   Very  Good    9 

UO-4  Gay  Knighties   Cute    9 

UO-3  Hoola  Boola   Novel    9 

UO-I  Western  Daze   Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bean  Excellent    10 

VO-S  Guardians  of  the  Wilds...  Fine    10 

VO-I  Nature's  Nursery   Excellent    10 

VO  4  lied.  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  Is  Believing  Fair    II 

POPEYE  (12) 

EO-II  Child  PsykoloJIky   Good    7 

EO  4  Eugene,  the  Jeep  Funny    7 

EO  8  Flies  Ain't  Human  Fair    7 

EO  2  My  Pop.  My  Pop  Amusing    7 

EO-IO  Olive's  Boithday  Preslnk. Snappy    7 

EO  7  Olive's  Sweepstake  Ticket   7 

E0-I2  Pest  Pilot   Fair    7 

El)  !l  Poueye  Meets 

Rip  Van  Winkle  Fair    7 

EO-I  Pmieve  Meets  William 

Tell   Funny    7 

EO-5  Problem  Pappy  Fair    7 

EO  i;  Quiet  Pleeze   Very  Good    7 

H-S  Willi  Poopdeck  Pappy  Entertaining    ..  7 


Reviewed 
Issue  0' 


.  2/  7/42 
.  2/  7/42 
Not  Rev. 
. 12/20/41 


.11/22/41 
.  2/  7/42 


.  II '20 '41 
.Not  Rev. 

Ill  2.1  41 
.  Not  Rev. 
.  12/20/4' 


.Not  Rev. 
.  12  21)  4i 

.  2/  7/42 


.:i/  1/41 
.  2/  7/42 
.11/29/41 

.  I2'20/4I 
.Not  Rev. 


.12/21/41 


.11  29'4I 
.  9/27/41 
.  2/  7/42 
.I0'2S'4I 
.  Not  Rev. 
.  12  20  41 
.  2/  7/42 


.  Not  Rev. 


2/  7/42 
11/15/41 


12/21/40 
7/19/41 
10/  3/40 
11/23/40 
11/23/40 
3/l5'4i 
5/ 10 -41 
Not  Rev. 
Not  Rev. 

6/28/41 
2/15/41 

Not  Rev. 

.  5/31/41 


.  4/  5/41 
.  5/10/41 
.  823/41 
.11/23/40 
.  1/25/41 
.  2/22/41 


.  1/18/41 
.11/23/40 
.  6/28/41 
.  7/19/41 

.  8/23/41 
.10/26/40 
.  4/19/41 
.  2/15/41 


.  4/  5/41 
.  2/22/41 
.  7/ 18/41 
.11/  2/40 
.12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  1/18/41 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 


.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/40 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

. 10/  5/40 
.  1/25/41 
.  3/22/41 
.12/  7/40 


Running  Reviewed 
Time     Issue  Of 


POPULAR  SCIENCE  (6) 


10  I  No. 

10  2  No. 

10  3  No. 

10  4  Nil. 

1(1  5  No. 

10  li  No. 


Good   

10 

..10/  5/40 

Interesting  .... 

10 

..11/23/40 

Interesting  .... 

10 

..12/21/40 

Usual   

10 

. .  3/22/41 

Interesting  .... 

10 

..  4/  5/41 

Up  to  Standard. 

II 

. .  6/28/41 

ROBERT  BENCH  LEY  (4) 

80  3  Crime  Control   Excellent    II 

8(1  I  I  mui'lieu   im  Typical    10 

811  I  fimilile  With  Husbands... Great  Fun    II 

811  2  Wnitiug  lor  Baby  A  Howl    10 

SPECIAL  CARTOON  (I)  (Tech.) 

TFO  I  Raggedy  Ann   Very  Good 

SPORTLIGHTS  (13) 

llll  li  Acrobatic  Aces   Excellent    10 

ltd  8  Canine  Sketches   Fine    10 

fill  I  Diving  Demons   Beautiful    10 

Rll  5  reuiiiiine  fitness  Very  Good  ....  10 

RO  7  risliinu  Fever   Appealing    10 

ltd  4  Marine  Riiiiiiil-np   Excellent    10 

110  3  Mnliircyrle  Stunting   Thrills  Aplenty.  10 

llll  10  On  the  Sunt  Funny    10 

110  II  Lasso  Wi/ards   Good  Action  Stuff  10 

110  I?  Snow   Dugs   Excellent    10 

110  2  Spoiling  Everglades   Very  Good    10 

RO  9  Sun  Fun   Exhilarating  ...  10 

110-13  What's  Lacrosse   Very  Good    10 

UNUSUAL  OCCUPATIONS  (6) 

10  I  No.  I  Good    10 

L'l  2  No.  2  Interesting    10 

11  3  No.  3  Guild    10 

10  4  No.  4  Gnnil    II 

LO  5  No.  5  A  Wow    II 

l«  R  No.  li  Very  Good    10 


.  4/19/41 
.  5/31/41 
.11/16/40 
.  2/22/41 


9  ..12/21/40 


1/25/41 
3/22/41 
10/  5/40 
12/21/40 
3/22/41 
12/  7/40 
11/23/40 
5/18/41 
6/28/41 
7/19/41 
10/26/40 
4/  5/41 
8/23/41 


10/  5/40 
12/  7/40 
2/15/41 
,  3/29/41 
5/31/41 
8/23/41 


1941-42 

F ASCI  N A  1 1 NG  JOURNEYS  (Tech.)  (2) 
Ml-I  Road  in  India  Interesting    10  .11/22/41 


HEADLINERS  (6) 

A I  - 1  Beauty  at  the  Beach  Fine    10 

AI-3  Carioca    to 

AI-2  Copacabana  Revue   Good    10 

Si  £  DO  A   HOPPER'S  HOLLYWOOD  (6) 

Zl-I  No.   I   Excellent    10 

ZI-2  No.  2   Fair    10 

ZI-3  No.  3    10 

MADCAP  MODELS  (Tech.)  (6) 

U 1-2  Jasper  &  the  Watermelons.  Excellent    10 

Ul-I  Rhythm  in  the  Ranks  txcellen'    8 

POPEVE  (12) 

EI-5  Blunder    Below   7 

El-I  I'll  Never  Crow  Again  Fair    7 

EI-4  Kickin'  the  Conga  Round. Funny    7 

El -2  Mighty  Navy    Funny         ...  7 

EI-3  Nix  on  Hypnotix   Very  Funny  ...  7 


POPULAR  SCIENCE  (6) 

J I  - 1  No.   I  Very  Good  .. 

J I -2  No.  2   erv  Good  .. 

J I -3  No.  3  Good   


QUIZ  KIDS  (6) 

Ol-I  No.  I   very  Good  .. 

01-2  No.  2   They'r  Good 

QI-3  No.  3   


ROBERT  BENCHLEY  (4) 

Sl-l  How  To  Take  a  Vacation  .Funny    10 

Sl-2  Nothing  But  Nerves  Very  Good    10 

SPEAKING  OF  ANIMALS  (6) 

YI-3  At  the  County  Fair  Swell    10  . 

ri-i  In  a  Pet  Shop  A  Howl    10 

YI-2  In  the  Zoo  Hilarious    10 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling   Excellent    10  . 

RI-5  Buying  a  Dog  Very  Good    10  . 

RI-7  Lure  of  the  Surf   10  . 

RI-2  Meet  the  Champs  Excellent    10 

RI-4  Quick  Returns   Pretty  Good  ...  10 

RI-I  Shooting  Mermaids   Very  Good  ....  10  . 

RI-3  Sittin'  Pretty   Excellent    10  . 

SUPERMAN  CARTOONS  (12)  (Tech.) 

WI-4  Arctic  Giant    10  . 

WI-3  Billion  Dollar  Limited. .  .For  the  Fans   8''2. 

WI-2  Mechanical  Monsters  ....Good    10 

Wl-l  Superman   A  Cinch  to  Sell.  II 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.  I   Good    10 

LI-2  No.  2   Very  Good    10  . 

LI-3  No.  3    10  . 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Teeh.) 

141 15  Art  of  Self  Defense  Good    8 

141 13  Art  of  Skiing  Excellent    8 

14103  Baggage  Buster   Hilarious    7 

14105  Canine  Caddy   Tops    7 

141 14  Chef  Donald   Up  to  Par    8 

141 12  Donald's  Camera   A  Scream    8 

14107  Early  to  Bed  Satisfactory   ...  8 

14102  Gentleman's   Gentleman. .Tops    7 

14101  Golden  Eggs   Excellent    8 

14104  Good  Time  for  a  Dime. ..  Excellent    8 

141 1 1  Lend  a  Paw  Superb    8 

141 17  Mickey's  Birthday  Party   8 

14106  Nifty  Nineties   Amusing    8 

141 10  Old  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit   Very  Good    9 

14108  Truant  Officer  Donald  Excellent    8 

141 16  Village  Smithy  Excellent    7 


.10/11/41 
.Not  Rev. 
.12/  6/41 


.  9/20/41 
.11  29  41 
.  Not  Rev. 


.  1/31/42 
. 12/20/41 


.  Not  Rev. 
.10/11/41 
.  1/31/42 
.12/  6/41 
. 12/20/41 


.10/11/41 
.11/22/41 
.  1/31/42 


.  9/20/41 
.12  B'4I 

.Not  Rev. 


. 10/1 1/41 
.12/20/41 


.  1/31/42 
.  9/20/41 
.11/15/41 


.  1/31/42 
. 12/20/41 
.  Not  Rev. 
.10/11/41 
.11/29/41 
.  9/27/41 
.11/15/41 


Not  Rev. 

1/24/42 
12/20/41 

8/  2/41 


.10/11/41 
.12/  6/41 
.  Not  Rev. 


. .  2/  7/42 
..11/29/41 
..  5/10/41 
..  6/  7/41 
..12/27/41 
..10/25/41 
..  7/26/41 
. .  4/  5/41 
. .  4/  5/41 
..  5/10/41 
. . 10/25/41 
.  .Not  Rev. 
..  6/  7/41 
..10/  4/41 
..  8/30/41 
..  8/23/41 
. .  2/  7/42 


Comment  Running 
Time 

EDGAR  KENNEDY  (6) 

13406  Apple  in  His  Eye  Hokey    18 

13403  Drafted  in  the  Depot   19 

13405  It  Happened  All  Night... Fair    19 

13404  Mad  About  Moonshine. .  .Fair    18 

13401  Sunk  by  the  Census  Funny    18 

13402  Trailer  Tragedy   Funny    17 


INFORMATION   PLEASE  (13) 


14201 
14202 
14203 
14204 
14205 
14206 
14207 
14208 
14209 
14210 
1421 1 
14212 
14213 


No.  I  (Anna  Neagle)  .. 
No.  2  (Ruth  Gordon)  . . . 
No.  3  (Alice  Marble)  .. 
No.  4  (Louis  Bromfletd). 
No.  5  (Wendell  Willkie) 
No.  6  (Jan  Struther)  . . . 
No.  7  (Anna  Neagle)  . . 
No.  8  (Boris  Karloff)  .. 
No.  9  (Alice  Marble)  . . 
No.  10  (Louis  Bromfleld) 
No.  I  r  (Jan  Struther)  . . 
No.  12  (Boris  Karloff)  . 
No.  13  (Anna  Neagle)  . 


LEON  ERROL  (6) 


13703  Fired  Man   Mildly  Amusing  20 

13701  He  Asked  for  It  Very  Funny  ...  18 

13706  Panic  in  the  Parlor  Unfunny    20 

13705  Polo  Phoney   Good    18 

13702  Tattle  Talevision   Funny    19 

13704  When  Wine's  Away  Fair    20 

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good    16 

13504  Musical  Bandit   Entertaining    ..  16 

13502  Prairie  Spooners   Very  Good    13 

13503  Red  Skins  &  Red  Heads. Poor    18 

PICTURE  PEOPLE  (13) 


1941-42 

DISNEY  CARTOONS  (18)  (Tech.) 
EDGAR  KENNEDY  (6) 


23404  Heart  Bum  

234U2  I'll  Fix  It  Funny 

23403  Quiet  Fourth   Funny 

23401  Westward  Ho-Hum   Funny 


INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther)  Excellent    10 

24202  No.  2  (Howard  Lindsay). Up  to  Par   9 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good    II 

24204  No.  4  (John  Gunther) ..  .Excellent    10 


LEON  ERROL  (6) 


23703  Home  Work  Funny 

23701  Man-I-Cured   Funny  . 

23702  Who's  a  Dummy?  Amusing 


19 
16 
20 


MARCH  OF  TIME  (13) 


Reviewer 
Issue  Ot 


6/14/41 
Not  Rev. 
,  4/12/41 
3/  1/41 
9/14/40 
10/19/40 


II 

. .  9/14/40 

10 

..10/19/40 

Swell  As  Usual. 

10 

..11/16/40 

II 

..12/14/40 

10 

..  2/  1/41 

II 

..  3/  1/41 

Very  Good  

10 

..  4/  5/41 

Excellent   

10 

. .  4/  5/41 

..  5/10/41 

Entertaining  ... 

10 

. .  6/  7/41 

. .  7/26/41 

12 

..  7/26/41 

10 

..  8/23/41 

.  2/  1/41 
.  9/14/40 
.Not  Rev. 
.  5/17/41 
.11/16/40 
.  4/  S/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


Interesting   

10 

. .  9/14/40 

Good   

9 

..10/19/40 

Night  Club  Plug 

10 

..11/16/40 

Good   

10 

..12/14/40 

10 

..  2/  1/41 

Fair   

10 

..  3/  1/41 

10 

. .  3/29/41 

10 

..  4/12/41 

8 

. .  5/17/41 

Fair   

8 

..  6/  7/41 

3/  1/41 
8/23/41 


4/12/41 


SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18  ..12/14/40 

SOUTH  AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

14502  What's  Happening  in 

Argentina   Very  Timely  ..  10 

SPORTSCOPES  (13) 

14307  Caballero  College   Fair    9 

14313  Craig  Wood   For  Golfers   9 

14310  Jockey's  Day   Good    9 

14302  Kentucky  Royalty   Horse  Lovers  ..  9 

14306  Mat  Men   Good    9 

14308  Publicity  Sports   Excellent    9 

14301  Quail  Quest   Good    9 

H.,ll  Rolling   Rhythm    10 

14305  Snow   Eagles   Excellent    9 

/4304  Snow  Fun   Exhilarating    ..  9 

14303  Sportsman's  Partner   For  Dog  Lovers.  9 

14312  Steeds  and  Steers  Good    9 

14309  Sword  Soldiers   Technical    9 


.  3/  1/41 
.  8/  9/41 
.  6'  7/41 
.10/19/40 
.  3/  1/41 
.  4/  5/41 
.  9/14/40 
.  Not  Rev. 
.  2/  1/41 
.12/14/40 
.11/16/40 
.  7/26/41 
.  5/10/41 


23101  Thumbs  Up.  Texas  Excellent    19 

23102  Norway  in  Revolt  Timely    19 

23103  Sailors  With  Wings  Excellent    20 

23104  Main  Street,  U.S.A  Propaganda    ...  18 

23105  Our  America  At  War. .  .Timely,  Vital..  l7'/2 
Spec.  Battlefields  of  Pacific  Timely    22 

23106  When  Air  Raids  Strike. . Potent    20 

23107  Far  East  Command  Timely    19 

PICTURE  PEOPLE  (13) 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9 

24406  Hollywood  War  Effort   10  . 

24405  How  To  Be  a  Star  Good    8  . 

24404  Stars'  Day  Off  Average    8 

24401  Stars  In  Defense  Interesting    10  . 


RAY  WHITLEY  (4) 

23501  California  or  Bust  Good   

23502  Keep    Shooting  Very  Good 


.Not  Rev. 
.10/25/41 
.12/27/41 
.  9/27/41 


.10/25/41 
.11/29/41 


.12/27/41 

.  2/  7/42 


.  2/  7/42 
.10/  4/41 
.12/  6/41 


8/16/41 
,  9/27/41 

.10/25/41 
.11/22/41 
.12/13/41 
.  12/20/41 
.  3/10/42 
2/14/42 


.11/29/41 
.  10/25/41 
.Not  Rev. 
.  2/14/42 
.12/27/41 
.10/  4/41 


.12/  6/41 
.  1/31/4? 


SPORTSCOPES  (13) 


24305  Fighting 


24306  Ten  Pin  Parade. 


..Exhilarating 

8 

..12/27/41 

9 

..11/  1/41 

..Excellent   

9 

. .  2/14/42 

..Interesting  .... 

10 

..12/  6/41 

10 

..10/  4/41 

10 

.  .Not  Rev. 

February  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


REPUBLIC  1941-42 


UNIVERSAL  1940-41 


Comment 
MEET  THE  STARS  (12) 


Running 
Time 


28-2  Baby  Stan   Excellent    10 

28-1  Chinese  Garden  Festival ...  Good  Starter  ..  10 

28-5  Hollywood  Meets  the  Navy. Timely    10 

28-4  Los  Armeies  Examiner 

Benefit   Fair    10 

28-7  Meet  Roy  Rogers  Interesting    10 

28-6  Slars  at  Play  Entertaining  ...  10 

28-8  Stars — Past  &.  Present  Nostalgic    10 

28-3  Variety  Reel   Interesting    10 


Reviewed 
Issue  Of 


.  2/  t/41 
.12/21/40 

.  5/  3/41 

.  4 '26/41 

.  6/21/41 

.  614/41 

.  6/28/41 

.  3/  1/41 


20TH  CENTURY-FOX  1940-41 

ADVENTURES   OF   A   NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual    10  ..10/12/40 

1203  Modern   Highway   Good    10    ..3/  1/41 

1202  Training  Police  Horses. ..  Excellent    10    .  .  2/  8 '41 

LEW   LEHR   COMEDIES  (4) 
1401  Grunters  and  Groaners ...  Tiresome    10    ...  8/10/40 

MAGIC  CARPET  OF   MOVIETONE  (8) 

1108  Arctic   in   Springtime   10    ..  Not  Rev. 

1106  Caribbean  Sentinel   Good    10    .    4  26  41 

1 101  Eskimo  Trails   Enlightening    ..10    .    8  to  40 

1103  Isle  of  Mystery   10    ..Not  Rev. 

1109  Letter  From  Cairo   10    ..Not  Rev. 

1102  Land  of  Flowers  (Tech.)  .Colorful    9    . .  8  10  40 

1107  Miracle  of  Hydro  Different    10    ..  4/19-41 

1104  Old  Dominion  Slate 

(Tech.)   Very  Good    10    ..II  '30  '40 

1105  Snntlight  on  Inrio-China   10    ..Not  Rev. 

1 1 10  Winter  in  Eskimo  Land   10    ..Not  Rev. 

RIPLEY'S  BELIEVE  IT  OR  NOT 

1601  Acquitted  by  the  Sea  Excellent    10  ..19/12/40 

SPORTS    REVIEWS— THORGEHSEN    (6)    (3   In  Tech.) 


1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on  Rollers   10 

1302  Lure  of  the  Trout  (Tech.)  .  For  Fly  Casters  III 

1306  Playing  With  Neptune. .  .Very  Good    9 

1304  Rodeo  Goes  to  Town  Good    10 

1305  Symphony  ill  Snow   10 

1301  Vacation  Time  (Tech.)... OK    8 

T ERR YTOONS  (26)   (13  In  Tech.) 

1510  Baby    Seal   7 

1551  Bill  Mouse's  Akwakade. ..  Excellent  (Tech.)  7 

1515  Bringing  Home  the  Bacon   7 

1501  Club  Lile  in  tUe  Stone 

Age    7 

1511  Dog  s  Dream    7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless    Hectur    7 

1503  Hanuy   Haunting   Grounds   7 

1513  Horse    Fly   Opera   7 

1558  Home  Guard  (Tech.)  Okay    7 

1553  Huw  Wet  Was  My  Ocean .  Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims. . Good  (Tech.)  ..  7 

1552  Lucky   Duck   (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   RhythmictTech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow    Man    7 

1556  Temneramental  Lion   Amusing(Tech.)  7 

1502  Touchdown  Demons   Amusing    7 

1516  Twelve  OXIock  and  All  Ain't  Well   7 

1559  Uncle  loey  (Tech.)   7 

1506  What  a  Little  Sneeze 

Will  Do   Good    7 

1560  What  Happens  at  Night  (Tech.)    7 

1509  When  Knights  Were  Bold. Just  a  Cartoon..  7 

WORLD  TODAY 

1704  Anzacs  In  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire  in  Exile   10 

1702  War  in  the  Desert   10 


..10  12 '40 
.  .Not  Rev. 
..II  30  40 
. .  4  19  41 
. .  2'  8  41 
..Not  Rev. 
. .  8/10/40 


.Not  Rev. 
.  8  10  40 
.Not  Rev. 

.  Not  Rev. 
.Not  Rev. 
.  4  26  41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4  26  41 
.10  12  40 
. 1 1-30  40 
.Not  Rev. 
.Not  Rev. 
.  2  8  41 
.12/  7  40 
.12'  7  40 
.Not  Rev. 
.  2  15  41 
.10  5  40 
.Not  Rev. 
.Not  Rev. 

.  2  15-41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4,  19  41 
.Not  Rev. 
Not  Rev 


1941-42 

ADVENTURES  OF   A   NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship.  .Informative  ...  10  ..11/  1/41 
2201  Soldiers  of  the  Sky  Excellent    10  ..  8/  2/41 

2203  Wonders  of  Hip  Sea   10  ..Not  Rev 

2204  Men  for  the  Fleet  Excellent    9  ..  1/17/42 


MAGIC   CARPET   OF    MOVIETONE  (12) 


2103  Call  of  Canada  

2102  Glacier  Trails   Good   

2105  Jewel  of  the  Pacific  

2101  Sagebrush  and  Silver  Interesting 

2104  Secret  of  the  Fjord  


SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel .  Excellent 

2304  Evergreen  Playland  Good   

2302  Lite  of  a  Thorouohbred   .... 

2303  Playtime  in  Hawaii  Very  Good  . 

2305  Winter  Wonderland   


TERRYT00N8  (28) 

2504  Back  to  the  Soil   7 

2555  Bird  Tower  (Tech.)    7 

2558  Cat  Meets  Mouse  (Tech.)   7 

2508  Eat  Me  Kitty,  Eight  to  the  Bar   7 

2506  Flying  Fever  Good    7 

2503  Frozen   North   Very  Good    7 

2507  Funny  Bunny  Business   7 

2557  Happy  Circus  Day  Amusing    7 

2501  lee  Carnival   Good    7 

2551  Old  Oaken  Bucket  Good   7 

2552  One  Man  Navy   Amusing    ? 

2559  Sham  Battle  Shenanigan  (Tech.)   7 

2554  Stan  Happy  Hunters   7 

2556  Torrid  Toreador  (Tech.) .  .Good    7 

2502  Uncle  Joey  Comes  to  Town  .  Funny    7 

2553  Welcome  Little  Stranger. Good    7 

2505  Yarn  About  Yarn  Good    7 

WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely. Excellent  10 

2403  Dutch  Guiana   Very  Good    10 

2404  Hub  of  the  World   10 

2402  Uncle  Sam's  Iron  Warrlora   10 


.Not  Rev. 
.11  I  41 
.Not  Rev. 
.  9'20  41 
Not  Rev. 


.11/  1/41 
.  1/17/42 
.  Not  Rev 

.  1/24 '42 
.Not  Rev. 


Not  Rev. 

.  Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.  1/17/42 
.  II '  l'4l 
.Not  Rev. 
.  1/17/42 
9/27/41 
.  9'20/4l 
.  9'27/4l 
.Not  Rev. 
.Not  Rav. 
.  1/17/42 
.11/  1/41 
.11/  1/41 
.  1/24/42 


.  9/20/41 
.  1/17/42 
.Not  Rev. 
Not  Rev 


5252 
5241 

5249 
5246 

5217 

5243 
5245 
5242 

5253 
5248 

5250 
5244 
5251 


5353 
5351 
5358 
5105 
5359 
5355 

5364 
5363 

5354 

53(0 
5362 

5356 
5352 
5357 

5361 


5226 

5225 

5221 
5222 
5233 
5228 
S230 
5227 

5231 
5232 
5229 
5224 
5223 


Comment  Running 
Time 

CARTOONS  (13)  (Tech.) 

Andy  Panda's  Pop  Enjoyable    8 

Crazy   House   Satisfactory    ...  8 

Dizzy  Kitty   So-So    8 

Fair  Today   Good    7 

Hysterical  High  Spots  In 

American  History   Fair    7 

Knock.  Knock   Very  Good  ....  8 

Mouse  Trappers   Amusing    7 

Recruiting  Daza   Fair    8 

Screw    Driver  Good    7 

Scrub  Me.  Mama. 

With  a  Boogie  Beat. .  .Snappy    7 

Salt  Water  Daffy  Snappy   8 

Syncopated  Sioux   Clever   7 

Woody  Woodpecker    7 


GOING  PLACES  (15) 

Arizona   Interesting  .... 

Coast  Guard   Interesting  .... 

Deserts  of  America  Very  Good   

Garden  Spiit  of  the  North  .  Good   

Humorous  Tombstones  ...Amusing   

Hunting  op  Top  of 

the  World   Fascinating  ... 

Isles  of  Fate  Good  &  Timely. 

Meet  Jimmy  the  Chump..  Good  Fun   

Writing    Pot  Of  the 

Caribbean   Good   

Modern  Way  Down  East..  Good   

Mountain  Summer   Pleasing  

South  of  the  Border  Interesting  .... 

Sun  Valley   Good   

Swankiest  Isle  in 

the  World   Interesting  .... 

Trail  of  Father  Kino  Interesting   


MUSICALS— TWO  REEL  (13) 


18 


Bagdad  Daddy  Very  Good 

Seal  Me  Dadily- 

Eiqht   to   the   Bar   17 

Class  in  Swing  Good  Variety  ..  16 

Cnngamania   Latin   Liveliness  20 


Number 


Dizzy    Doings  Fair 

lumllin'   live   (iond 

Music  a  la  King  Good 

Music  in  the  Morgan 

Manner    ....Entertaining 

Once  Upon  a  Summer  Time  Average   

Rlivthm  Revel   Entertaining 

Slimlows  in  Swing  Average   

Tickled  Pinky   Rustic  Rhythm 

Torrid  Tempos   Entertaining 


17 
17 
.20 

18 
18 
18 
18 
18 


SPECIAL  SUBIECT  (I) 
5110  Swing  With  Bing  Excellent    18 

STRANGER  THAN   FICTION  (15) 

5371  No.  81  GpoiI    9 

5372  No.  82  Average    9 


5373  No.  83   Averaqe 

5374  No.  84  Good   

5375  No.  85  Excellent  . . 

5376  No.  86  Up  to  Par. 

5377  No.  87  Good   

5378  No.  88  Interesting 

5379  No.  89  Interesting 

5380  No.  90  Interesting 

5381  No.  91  Fair   

5382  No.  92  So  So    9 

5383  No.  93  Very  Good    9 

53R4  No.  94   9 

5385  No.  95    Very  Good    9 


Reviewed 
Issue  Of 


.  8/  9/41 
. 10/12/40 
.  5/17/41 
.  2/15/41 

.  3/29/41 
.11/30/40 
.  2/  8/41 
.11/  2/40 
.  9/  6  41 

.  5/17/41 
.  6/  7/41 
.12/28/40 
Not  Rev 


.10/12/40 
.  9/21/40 
.  3/22/41 
.  8/  9'4I 
.  4/12/41 

.12/28/40 
.  8/  9/41 
.  7/19/41 

.12/28/40 
.  6/  7'4I 
.  7/19/41 
.  2/15/41 
. 10/12/40 

.  3/15/41 
.  6/14/41 


.  2/  8/41 

.Not  Rev. 

. 10/ 12/40 
.11  30  40 
.  9/  6/41 
.  6'  7/41 
.  7/19/41 

.  3/29/41 
.  7  19  41 
.  8'I6'4I 
.  5/17/41 
.  1/  4/41 
.11/30/04 


4/13/40 


.  9 '2 1/40 
. 10 ' 12/40 
.10/12  40 
. 1 1/30 '40 
.12  28  40 
.  2/  8  41 
.  3'29  41 
.  3  29  41 
.  4/12  41 
.  517  41 
.  5/24 '41 
.  6/  7  '41 
.  7  '19  '41 
.Not  Rev. 
.  8/16/41 


1941-42 


ANDY  PANDA  CARTLNES  (13)  (Tech.) 

ti24 1  Booqie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6246  Hollywood    Matador  Very   Good   7  . 

6242  Man's  Best   Friend  Good    8 

6244  $21  a  Day  Once  a  Month  Average    7 

6245  Urder  the  Spreading 

Blacksmith    Shop  Cute    7 

6243  What's  Cookln'   Good    8  . 


NAME    BAND    MUSICALS  (13) 


.10/11/41 
.  1/31/42 
.11/  8  41 
.12/  6/41 

.  1/31/42 
.11/  8/41 


6226  Campus  Capers 
6224  Doip'  the  Town. 
6228  Gay  Nineties  . 


6221  Is  Everybody  Happy?. 


6223  Skvland  Serenade 


Excellent  .... 

.  18  . 

.12/20/41 

Entertaining 

.  20  . 

.12/13/41 

.  15  . 

.  1/31/42 

Entertaining  . 

.  17  . 

. 10/18/41 

Fair   

.   18  . 

.  9'  6'4I 

Fair   

.  15  . 

.  1/31/42 

Excellent 

20  . 

.11/  8/41 

Good   

l3'/2. 

.12/13/41 

1/  3/42 


(Former  title  "Jingle  Bells") 

SPECIAL  FEATURETTE  (I) 
6110  Cavalcade  of  Aviation  Sure  Fire   20 

STRANGER  THAN  FICTION  (15) 

6376  Barnyard  Steam  Buggy.. Good    9  ..12/20/41 

6375  Blacksmith  Dentist   Good    10  ..12/20/41 

6373  Candy  Kid   Good    10  ..11/  8/41 

S372  Hermit  of  Oklahoma  Good    10  ..I0/I8'4I 

S374  Junior  Battlefleet  Good    10  ..12/  6/41 

6371  Shampoo   Springs  Very  Good   10  ..10/18/41 

6377  Sugar  Bowl  Humpty 

Dumpty      9    .  .Not  Rev. 

VARIETY  VIEWS  15  (5  IN  COLOR) 

6354  Annapolis  Salutes  the 

Navy   

6358  Flashing  Blades  

o353  George  Washington. 

Country  Gentleman  ....Impressive 

6357  Keys  to  Adventure  Interesting 

i535l  Moby  Dick's  Home  Town .  Interesting 
6352  Northern  Neighbors(Color)  Interesting 
6356  Peaceful  Quebec — 

At   War  Interesting 

6355  Trail  of  the  Buccaneers. .  Excellent 


Timely    10  . 

  9'/2. 


.  12/13/41 
Not  Rev. 

.10/11/41 
.  1/31/42 
-  9/  6/41 
. 10/18/41 

.12/13/41 
.11/  8/41 


VITAPHONE- WARNER  BROS.  1940-41 

Comment  Running  Reviewed 

Time     Issue  Of 

BROADWAY   BREVITIES  (9) 

6202  Alice  in  Movieland  Superlative    20  ..11/30/40 

6204  Dog  in  the  Orchard  Meritorious   20  ..  I /IS/41 

6209  Happy  Faces    Not  Rev 

6208  Hunting  the  Hard  Way. .  Excellent    20  ..  5/24/41 

6201  Just  a  Cute  Kid   20  ..Not  Rev. 

6203  Mack  Sennett  Revival   20  ..Not  Rav. 

6206  Seeing  Eye   Poignant    20    ..4/  5/41 

6207  Sockeroo   Funny    20    ..  5/24/41 

6205  Take  the  Air  Entertaining  ...  20    ..3/  8/41 

ELSA   MAXWELL  COMEDIES  (3) 

fil02  Larlv  and  the  Lug   |9  ..Not  Rev. 

6101  Riding  Into  Society  T'Aln't  Funny..  19  ..  8/31/40 

6103  Throwing  *   Party   20  ..Not  Rev. 


HOLLYWOOD    NOVELTIES  (6) 

6304  History  Repeats  Itself  Good   

6301  Football  Highlights   Rockne  Build-up  10 

6303  Mexican  Jumping  Beans.. Very  Good  . 

6302  Shark  Hunting   Exciting  ... 

6306  Trouble  in  Store  Amusing  .. 

6305  Wild  Boar  Hunt  Exciting  ... 

LOONEY  TUNES  (16) 

6601  Calling   Dr.  Porky  , 

6612  Coy  Decoy   Funny   

6607  Haunted  Mouse   Very  Good 

6616  Henpecked  Duck   A  Howl  ... 

6t>08  Joe  Glow  the  Firefly  , 

6614  Meet   John  Doughboy  

6602  Pre- Historic  Porky   Clever   

661 1  Porky's  Ant   Good  

6609  Porky's  Bear  Facts  Amusing  .. 

6604  Porky's  Hired  Hand  Good   

6610  Porky's  Preview   Amusing  .. 

6613  Porky's  Prize  Pony  

6606  Porky's  Snooze  Reel  

6603  Sour  Puss   Satisfactory 

6605  Timid  Toreador   Good  

6615  We  the  Animals  Squeak. .Excellent  .. 


6506 

6505 
6504 
6503 

6508 

6510 
6509 
6501 
6507 
6502 


6724 
6706 
6713 
6712 
6709 
6718 
6710 
6704 
6715 
6722 
6720 
6703 
6719 
6723 
6701 
6707 
6708 
6711 
6726 
67  '5 
6702 
6714 
6716 
6717 
6705 
6721 


MELODY  MASTERS  (10) 

Cliff  Edwards  and  His 

Buckaroos   Fair   

Henry  Busse  &  Oreh  Good   

Skinnay  Ennis  &  Oreh... Good   

Jan  Garber  &  Oreh  

Mane  Green  &.  Har 

Merrie  Men   Lively   

Carl  Hoff  &.  Oreh  Notable   

Hal  Kemp  &  Oreh  Just  a  Band.. 

Matty  Malneck   Snappy  

Freddie  Martin  &  Oreh. .Fair   

Joe  Reichman  &  Oreh  Excellent   


MERRIE  MELODIES  (26)  (Tech.) 


.Good 


Aviation  Vacation  ... 
Bed  Time  for  Sniffles. 

Cat's  Ta4e   

Crackpot  Quail   

Elmer's  Pet  Rabbit  Funny   

Farm  Frolics   Excellent   

Fighting  69'/2   Good   

Good  Night  Elmer  

Goofy  Groceries   Novel  

Heckling  Hare   

Hiawatha's  Rabbit  Hunt.  Funny   

Holiday  Highlights   Swell  Satirt 

Hollywood  Steps  Out  Excellent   

Inki  and  the  Lion  Good   , 

Malibu  Beach  Party  Grade  A  .... 

Of  Fox  and  Hound  

Shop.  Look  and  Listen. . .  Good   

Sniffles  Bells  the  Cat  Fair   

Snow  Time  for  Comedy.. Up  to  Par... 

Sip  rt  Champions   

Stage  Fright   Satisfactory  . 

Tortoise  Beats  the  Hirst.. Amusing  ... 

Toy  Trouble   Good   , 

Trial  of  Mr.  Wolf  Very  Good  .. 

Wacky  Wildlife  Funny  

Wacky  Worm   Excellent   


TECHNICOLOR  SPECIALS  (6) 


6006  Carnival  of  Rhythm  Splendid 

6001  Flag  of  Humanity  Splendid 

6005  Here  Comes  the  Cavalry  

6002  March  on  Marines  Excellent 

6003  Meet  the  Fleet  Excellent 

6004  Wings  of  Steel  Excellent 


20 
20 
20 
20 
20 


SPORTS  PARADES  (10) 


6407 
6404 
6403 
6402 
6405 
6401 
R409 
6410 
6408 
6406 


Big  Bill  Tilden  For  Tennis  Fan  10 

California  Thoroughbreds. Interesting    10 

Diary  of  a  Racing  Pigeon .  Interesting    to 

Dogs  You  Seldom  Sea  Good  Novelty...  10 

Fight.   Fish.  Fight  Thrilling    10 

Fly  Fishing   For  Anglers  ...  10 

It  Happened  on  Rollers   10 

Lions  For  Sale  Very  Good   ....  10 

Sail  Ho!   Colorful    10 

*ky  Sailing   Interesting    10 


1941-42 

BROADWAY  BREVITIES  (12) 

7103  At  the  Stroke  of  Twelve.. Grab  It   20 

7106  Calling  All  Girls  Good    20 

7101  Minstrel  Days   Very  Good  20 

7102  Monsters  of  the  Deep...  Good    20 

7104  Perils  of  the  Jungle  Exciting   20 

7105  West  of  the  Rockies  Pretty  Good  ...  20 

HOLLYWOOD  NOVELTIES  (6) 

7301  Polo  With  the  Stars   10 

7304  Miracle  Makers  Poor    10 

7303  Points  on  Arrows  uood    10 

7302  White  Sails   Excellent    10 

LOONEY  TUNES  (16) 

7601  Notes   to   You   10 

7607  Porky's  Cafe   

7604  Porky's    Midnight  Matinee  

7605  Porky's  Pastry  Pirate  

7603  Porky's  Pooch   Good   

7602  Robinson  Crusoe.  Jr  Average   

7607  Who's  Who  in  the  Zoo  


10 

. .  9/30/39 

10 

. .  8/31/40 

10 

..11/30/40 

10 

. .  8/  3/40 

..  9/  6/41 

10 

. .  3/  8/41 

. .  Not  Rav. 

..  6/21/41 

..  3/15/41 

..  9/13/41 

.  .Net  Rev. 

.  .Not  Rev. 

..11/  2/40 

..  5/24/41 

..  4/  5/41 

..12/28/40 

..  4 '26/41 

.  .Not  Rav. 

..Not  Rev. 

..11/30/40 

..  1/18/41 

. .  9/  6/41 

.  3/  8/41 
.11/30/40 
12/28/40 
Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


Not  Rev. 

Not  Rev. 
.  4/  5/41 

Not  Rev. 
.  12 '28/40 
.  5/24/41 
.  I / 18/41 

Not  Rev. 
.  4/  5/41 

Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 

Not  Rav. 
,  12/28/40 
.  3/15/41 
.  8/30/41 
.  Not  Rev. 
.10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.  Not  Rev. 
. 12/28/40 
.  1/ 18/41 
.  5/  3/41 


5/  3/41 
12/28/40 
12/  7/40 
8/31/40 
3/  8/41 
10/26/40 
Not  Rev. 
8/30/41 
6/21/41 
4/  5/41 


.11/  8/41 
.  1/24/42 
.  9/13/41 

.  1/  3/42 
.11/  8/41 
.  1/24/42 


.Not  Rev. 
.  9/13/41 

.  9/13/41 
.11/15/41 


.Not  Rev. 

.Not  Rev. 
Not  Rev. 
.Not  Rev. 
.12/27/41 
.11/15/41 
.Not  Rev. 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


February  14,  1942 


VITAPHONE  1941-42  (Cont.) 

Comment         Running  Reviewed 
Time     Issue  Of 

MELODY    MASTERS  (10) 


7502  Carloca  Serenaders   Latin  Swing  ...  10 

7503  Forty  Boys  and  a  Song... Good   10 

7504  Carl  Hoff  &  Band   10 

7505  Plavgirls    10 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good    10 

MERRIE  MELODIES  (26)  (Tech.) 

7701  All  This  and  Rabbit 

Stew   Excellent    7 

7711  Aloha   Hooey    7 

7710  Bird  Came  COD   7 

7702  Brave  Little  Bat  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary   Very  Funny  ...  7 

7712  Conrad  the   Sailor   7 

7713  Crazy  Cruise    7 

7709  Hop,  Skip  and  A  Chump   7 

7707  Rhapsody  in  Rivets  Good    7 

7704  Rookie  Revue   Out  Dated    7 

77ftn  Saddle  Sillv      7 

7708  Wabbit  Twouble   Very  Funny  ...  7 

SERVICE  SPECIALS  (S)  (Teeh.) 

7nm  Rnv  Parisian   Good  Show   20 

7002  Soldiers  in  White  Excellent    20 

70U4  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent    20 


SPORTS  PARADE  (10)  (Teeh.) 


7405  Hunting    Dogs  at  Work  

7402  King  Salmon   Fascinating 

7401  Kings  of  the  Turf  Interesting 

7404  Rodeo   Round  L'p  

7403  Water  Sports   Average  . 


..11/15/41 
..  913  41 
..Not  Rev. 
.  .Not  Rev. 

. .  9/13/41 


.  g/l3'4i 

.Not  Rev. 
.  Not  Rev. 
.12/27  41 
.11/  S/41 
.  I  '24 '42 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  1/24/42 
.12/27/41 
Not  Rev 
.  1/24/42 


.12/  6/41 
.  2/  7/42 
.12/  6/41 
.  9/13/41 


.Not  Rev. 
.12/27/41 
.  9'IS'4I 
.Not  Rev. 
1 1/15  4< 


MISCELLANEOUS 


Adventure  in  the  Bronx 

(N.  Y.  Zoological  Soc.)  Good    Il'/j. 

Alive  In  the  Deep  (Prod.)  Exciting    22 

Man  the  Enigma  (Prod.)....    Informative    ...  25 

Our  Constitution  (Prod.)  Inspiring    19 

Our  Declaration  of 

Independence  (Prod.)   Timely    19 


.  8/23/41 

.  5/24/41 

.  5/24/41 

.  5/  3/41 

.  5/  3/41 


SERIALS  1940-41 


Mo  Chapters 

Revlewee 

Issue  0> 

COLUMBIA 

Holt  of  the  Secret  Service.  . 

15  Chaps. 

11/29/41 

Iron  Claw   

15  Chaps. 

1/23/41 

Spider  Returns   

15  Chaps. 

6/80/41 

White  Eagle   

15  Chaps. 

Net  Rev 

REPUBLIC 

Adventures  of  Captain  Marvel 

12  Chaps. 

3/  8/41 

Jungle  Girl   

15  Chaps. 

5/31/41 

King  of  the  Royal  Mounted  ... 

12  Chaps. 

8/17/41 

Mysterious  Dr.  Satan   

15  Chaps. 

11/23/41 

UNIVERSAL 

Green  Hornet  Strikes  Again 

12  Chaps. 

11/  2/4f 

Junior  G-Men   

12  Chaps. 

8/  3/41 

Sky  Raiders   

12  Chaps 

2/IS/4' 

Winners  of  th«  Wait   

IS  Chaas 

Net  Re. 

1941-42 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc.    15  Chaps. 

King  of  the  Texas  Rangnrs    |2  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy    12  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps 


12/  6/41 
9/  6/41 


11/  1/41 
4/12/41 
7/l8'4i 


WAR  ACTIVITIES  COMMITTEE  RELEASES 

Title 


Distributee 
By 
List  "B- 

...List  "D" 
List  "B" 
.    List  "B- 
List  "C- 
...List  "A" 
List  "C" 
Nat.  Sc.  Ser. 

List  "C- 
...List  "D" 
...List  "D" 
...List  "D" 
...List  "B" 
...List  "C" 

List  "D" 


Running 
Time 

America  Builds  Ships    3  .... 

Any  Bonds  Today   2   

Army  in  Overalls   3  ... 

Bits  and  Pieces   3   

Bomber     .   8  .... 

Calling   All  Workers   2   

Food    For    Freedom    3  .... 

New   Spirit   8   

Pots  to  Planes    3 

Red  Cross  Trailer   2</2  

Safeguarding   Military   Information....  10  .... 

Tanks    10   

Where  Do  We  Go?    2   

Women    In    Defense    10  .... 

CITY  List  "A"      List  "B"      List  "C" 

Albany  Col  Univ  MGM  20th... 

Atlanta  Par  20th  UA  MGM  . 

Boston  Col    Univ  MGM  UA. . . 

Buffalo  UA  Col  20th  Par.. . 

Charlotte  UA  Col  20th  Univ.. 

Chicago  Par  20th  Col  MGM. 

Cincinnati  Univ  WB  Ren  20th .  . 

Cleveland  UA  Col  20th  Univ.. 

Dallas  RKO  MGM  WB  Par... 

Denver  20th  Par  WB  WB. . . 

Des  Moines  Col  Univ  MGM  Rep. . . 

Detroit  MGM  RKO  Par  Col. .  . 

Indianapolis. . .  Univ  Rep  U A  RKO.. 

Kansas  City. .  .20th  Par  RKO  Univ. . 

Los  Angeles...  20th  Par  WB  MGM. 

Memphis  MGM  RKO  Par  Col.. . . 

Milwaukee  20th  Par  Col  RKO. 

Minneapolis. .  .Univ  WB  Rep  20th. . 

New  Haven...  WB  UA  Univ  MGM. 

New  Orleans. .  Par  20th  UA  RKO.  . 

New  Yerk  MGM  RKO  Par  WB... 

Oklahoma  City  RKO   MGM  WB  Par.... 

Omaha  Col  Univ  MGM  WB... 

Philadelphia. .  WB  UA  Univ  RKO.. 

Pittsburgh  WR  Rep  RKO  UA  

Portland  Par  20th  RKO  Rep... 

St.  Louis  WB  UA  Univ  Par... 

Salt  Lake  City.  MGM  RKO  Par  WB. . . 

San  Francisco.  .RKO  MGM  WB  Col.... 

Seattle  RKO  MGM  Col  UA.  .. 

Washington  . .  Univ  WB  Rep  20th. . . 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.    No  cuts  or  borders.    No  charge  for  name  and  address.    Five  insertions  for  the  price  of 

three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


BOOKS 


SYSTEMATIZING  THEATRE  OPER- 
ATION, a  condensed,  easy-to-read  book 
covering  every  important  phase  of  theatre 
operation.  Written  by  "Chick"  Lewis.  Sent 
postpaid  upon  receipt  of  $1.00  in  cash,  check 
or  money  order.  Address,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 

EQUIPMENT  WANTED 

PROJECTORS,  16  mm.  or  35  mm.  Give 
age,  condition,  lowest  price,  first  letter.  Box 
546,  Showmen's  Trade  Review,  1501  Broad- 
way, New  York  City. 

HIGHEST  PRICES  PAID  for  Simplex 
projectors,  15  and  30  ampere  rectifiers,  RCA 
sound  equipment.  Box  547,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 


EXPLOITATION 


THEATRE  MEN— your  best  publicity  stunt 
for  "Swamp  Water"  or  other  "deep  South" 
pictures  is  a  LIVE  ALLIGATOR— we  ship 
tree  moss,  and  palmetto  leaves — make  your  own 
display — write  or  wire  for  prices,  fast  service. 
ROSS  ALLEN,  OCALA,  FLORIDA. 


NEW  EQUIPMENT 


BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
Thousand  other  bargains ;  bulletin  available. 
STAR  CINEMA  SUPPLY  CO.,  440  West 
45th  St.,  New  York  City. 

BEAUTIFUL  STAGE  SETTING— $66.60, 
comprising  swanky  Box-Pleated  Velour  Val- 
ance ;  Pair  Lustrous  Satin  Title  Curtains ; 
Sateen  Lining;  33-1/3  per  cent  fullness;  web- 
bing ;  tielines ;  grommets,  snaphooks,  all  ready 
to  hang.  Fits  any  Proscenium  to  20  ft.  wide. 
LIMITED  TIME  ONLY.  S.  O.  S.  Cinema 
Supply  Corp.,  636 — 11th  Ave.,  New  York  City. 

TRY  THE  MAGIC  EYE  ABSOLUTELY 
FREE — Colortone  Shutters  remove  Blue  high 
intensity  glare  yet  brighten  yellow  low  intensity, 
too!  Powers,  $17.25  each;  Simplex  $19.75 
each.  Give  make  machine,  front  or  rear,  shutter 
shaft  diameter.  Colortone  Mfg.  Co.,  1944  Coney 
Island  Ave.,  Brooklyn,  N.  Y. 


PRINTING 


THEATRE  BLOWUPS— Beautiful  hand- 
colored  displays  at  same  low  prices.  Stites 
Portrait  Co.,  Shelbyville,  Ind. 

SITUATIONS  WANTED 

PROJECTIONIST  — 5  years  experience  — 
Powers,  Simplex,  RCA.  Draft  exempt.  Glenn 
Smith,  Girard,  Kansas. 

 SOUND  EQUIPMENT  

"TIME  HAS  COME  FOR  ME  TO  BUY 
NEW  SOUND,"  writes  Sidney  Lackland,  Har- 
gill,  Texas.  "I'M  AGAIN  BUYING  S.  O.  S." 
Complete  Systems,  from  $282.00.  Trades  taken. 
Terms,  too !  S.  O.  S.  Cinema  Supply  Corp., 
636— 11th  Ave.,  New  York  City. 


SOUND  EQUIPMENT 


HAVE  YOU  AN  ARMY  POST  NEAR- 
BY? A  good  portable  will  keep  competition 
out — make  money  for  you,  too.  Standard  makes, 
16mm,  35mm  from  $59.50.  Send  for  list.  S.  O.  S. 
Hnema  Supply  Corp.,  636— 11th  Ave.,  N.  Y.  C. 


 THEATRE  FOR  SALE  

PACIFIC  NORTHWEST  THEATRE 
PROPERTY.  Total  price  $20,000.00.  One  you 
dream  about  but  seldom  see.  Retiring.  Box  548, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

BINGO  CARDS,  1000  combinations,  2  col- 
ored die-cut,  $2.00  per  thousand,  ten  thousand 
at  $1.50  per  thousand.  Also  "WINNER,"  a 
controlled  game,  $3.50  per  thousand.  Business 
Stimulato*-  Co.,  718  Film  Bldg.,  Cleveland,  Ohio. 


USED  EQUIPMENT 


UNDERWRITER'S  APPROVED  SOLID 
ALUMINUM  ENCLOSED  REWINDERS, 
AUTOMATIC  TRIPPER,  originally  $135.00. 
Closing  out,  less  motor  $24.50;  with  motor, 
$29.50.  S.  O.  S.  Cinema  Supply  Corp.,  636— 11th 
Ave.,  New  York  City. 

NO  SCARCITY  HERE  —  REFLECTOR 
ARCS,  $39.50;  Amplifiers,  $4.95;  Sound-heads, 
$9.95 ;  Cushion  Seats,  39c ;  Powers  mechanisms, 
$39.50;  1000  watt  Spotlamps,  12.95.  Free  Bar- 
gain Bulletins.  S.  O.  S.  Cinema  Supply  Corp., 
636— 11th  Ave.,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

ANNUAL  INVENTORY  SALE,  JANU- 
ARY  ONLY— Soundheads,  $9.95;  Amplifiers. 
$4.95 ;  Reflector  Arcs,  $39.50 ;  1000  Watt  Spot- 
lamps,  $12.95 ;  Cushion  Seats,  39c ;  Mazda 
Lamphouses,  $19.50.  Ask  for  lists.  S.O.S.  CIN- 
EMA SUPPLY  CORP.,  636  Eleventh  Ave., 
New  York  City. 

START  THE  YEAR  RIGHT— Strong 
lamphouses,  $65.00 ;  Operadio  double  channel 
amplifier,  perfect,  $55.00 ;  Reconditioned  guar- 
anteed Powers  mechanisms,  $54.50.  STAR 
CINEMA  SUPPLY  CO.,  440  West  45th  Street, 
New  York  City. 

TWO  MOTIOGRAPH  MACHINES  COM- 
PLETE with  lamps  and  sound  heads.  Price 
reasonable.  LIBERTY  THEATRE,  Frank- 
lin. Kentucky. 

STRONG  Junior  or  Standard  lamphouses 
$125.00  pair;  30  ampere  rectifiers  $75.00  pair, 
beautiful  condition  and  complete.  STAR  CINE- 
MA SUPPLY  CO.,  440  West  45th  St.,  New 
York  City. 

WHATEVER  equipment  you  may  have  that 
you  no  longer  can  use,  can  be  sold  through 
these  columns.  Look  around !  You  may  find 
some  items  that  can  be  turned  into  money 
through  a  Showmen's  Trade  Review  Classi- 
fied ad. 


February  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


A  WAR  MESSAGE 

to 

ALL  EMPLOYERS 

*  From  the  United  States  Treasury  Department  * 

Winning  this  War  is  going  to  take  the  mightiest  effort  consideration.  You  will  receive — 1,  a  booklet  describing 
America  has  ever  made — in  men,  in  materials,  and  in  how  the  Plan  works;  2,  samples  of  free  literature  fur- 
money!  Every  dollar,  every  dime  that  is  not  urgently  nished  to  companies  installing  the  Plan;  3,  a  sample 
needed  for  the  civilian  necessities  of  food,  clothing,  and  employee  Pay-Roll  Savings  authorization  card;  and  4, 
shelter,  must,  if  we  are  to  secure  final  Victory,  be  put  into  the  name  of  your  State  Defense  Bond  administrator  who 
the  war  effort.  can  supply  experienced  aid  in  setting  up  the  Plan. 

An  important  part  of  the  billions  required  to  produce  To  get  full  facts,  send  the  coupon  below 
the  planes,  tanks,  ships,  and  guns  our  Army  and  Navy  — today!    Or  write,  Treasury  Department,  Sec- 
need  must  come  from  the  sale  of  Defense  Bonds.   Only  tion  B,  709  Twelfth  St.,  NW.,  Washington,  D.  G. 
by  regular,  week  by  week,  pay-day  by  pay-day  invest- 
ment of  the  American  people  can  this  be  done.  HOW  THE  PAY-ROLL  SAVINGS 

This  is  the  American  way  to  win.   This  is  the  way  to  PLAN    HELPS  YOUR  COUNTRY 

preserve  our  democratic  way  of  life. 

t?    •        l       r  .  .  "■       It  provides  immediate  cash  now  to  produce  the  finest, 

racing  these  tacts,  your  Government  needs,  urgently,  J.      deadliest  fighting  equipment  an  Army  and  Navy  ever 

your  cooperation  with  your  employees  in  immediately  needed  to  win. 

enrolling  them  in  a  «       It  gives  every  American  wage  earner  the  opportunity  for 

A       financial  participation  in  National  Defense. 

PAY-R0I  I     Q  AVI  Nft  ^    PI  AN  *1       By  storing  up  wages,  it  will  reduce  the  current  demand 

«""!"«*    lLn»  ♦>       for  consumer  goods  while  they  are  scarce,  thus  retarding 

The  Pay-Roll  Savings  Plan  is  simple  and  efficient. 

It  provides,  simply,  for  regular  purchases  by  your  em-  A  It  reduces  the  percentap  of  Defense  financing  that  must 

r  '        r"  b         f  /  j^u.  ^  be  placed  with  banks,  thus  putting  our  emergency  financ- 

ployees  of  United  States  Defense  Bonds  through  system-  ins  on  a  sounder  basis. 

atic — yet  voluntary — pay-roll  allotments.    All  you  do  is  m  It  buildsa  reserve  buying  power  for  the  post-war  purchase 

■    lj  .t        ,  i  t     j       |i        j  i  ,  H    ii  «•  of  civilian  goods  to  keep  our  factories  running  after  the 

hold  the  total  funds  collected  from  these  pay-roll  allot-  war. 

ments  in  a  separate  account  and  deliver  a  Defense  Bond  „  „,  ,  .  . ,  .    .,  .  ,  ^ 

r  f»  It  helps  your  employees  provide  for  their  future. 

to  the  employee  each  time  his  allotments  accumulate  to  " 

an  amount  sufficient  to  purchase  a  Bond.  /~\~^tT 

The  Pay-Roll  Savings  Plan  has  the  approval  of  the  r»lV  VNV-^ 

American  Federation  of  Labor,  the  Congress  for  Indus-  ,n    ^0  (Jj~^i—  — -  \ 

trial  Organization,  and  the  Railroad  Brotherhoods.   It  is  -«  Alt'  J^J^-~ — "  "         ^  \ 

now  in  effect  in  several  thousand  companies  varying  in   — " — '  true*1*'  Sectl°n  \ 

number  of  employees  from  3  to  over  10,000.  \    ^teasu^  g^M^-  ' 

In  sending  the  coupon  below,  you  are  under  no  obliga-  \    lushing*00'       ^         Oor  Part'  gard?»S 

tion,  other  than  your  own  interest  in  the  future  of  your  t_      \                -We  ^"ii  ^to*1"?*^?130" 

country,  to  install  the  Plan  after  you  have  given  it  your  Ipl^  \                thehpay'B°U  * 

wB,    \   Maiae-   _  _ .  ■  ■  '   

itif      \  POSITS  

COMP^   •■ 

This  space  is  a  contribution  to  NATIONAL  DEFENSE  by  SHOWMEN'S  TRADE  REVIEW  *^T*^T-25943-i    Form  No.  dss-bp^T 


MAKE  EVERY  PAY-DAY. . .  BOND  DAY! 

U.S.  Defense  BONDS*  STAMPS 


THE 

BOOK 

EVERY 

SHOWMAN 

NEEDS 


ONLY  $1.95 
POSTPAID 


ENCYCLOPEDIA  OF  EXPLOITATION 

A  sure-fire  source  of  ideas,  stunts,  plans  and  methods 
as  useful  to  the  veteran  showman  as  to  the  newcomer 
to  the  ranks  of  picture  theatre  business.  Fully  indexed, 
illustrated,  arranged  for  ready  reference  on  specific  ideas 
or  as  an  expert  suggester  of  the  right  campaign  for  the 
right  picture.  Small  town  situations,  neighborhood  thea- 
tres, big  down-town  show  places  throughout  the  country 
make  use  of  this  great  manual  of  the  working  showman. 


Popular  Priced  Edition  (complete,  unabridged,  sturdily  bound 
in  handsome  red  leatherette  board  with  gold  lettering). 


ENCYCLOPEDIA  of  EXPLOITATION 

NOW  AVAILABLE  TO  SHOWMEN  IN  A  POPULAR  PRICED  EDITION 

ONLY  $1.95  POSTPAID 

Order  A  Copy  Now— Use  It  for  Years  to  Come 

Showmen's  Trade  Review 
1501  Broadway,  New  York  City 

Enclosed  is  $1.95  for  my  copy  of  the  Popular  Priced  Edition  of  ENCYCLOPEDIA  OF  EXPLOITATION 
to  be  sent,  postpaid  return  mail,  to: 


Name  Address  (St.  b  No. 

City  State  


THIS  COUPON 
WILL  BRING 


YOU  YOUR  COPY 


cos****** 


■Jl 


r_J 


D 


I 


REVIEWED  IN  THIS  ISSUE 

Page 

To  Be  Or  Not  To  Be  9 

The  Invaders  9 

South  of  Santa  Fe  9 

Shut  My  Big  Mouth  9 

What's  Cookin'  19 

Bullets  for  Bandits  19 

Below  the  Border  19 

•k  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  23 


Vol.  36 


No.  5 


February  21 
19    4  2 

CHARLES  E.  'CHICK'  LEWIS 

Editor  and  Publisher 


REMEMBER  PEARl.  HARBOR 


WOMAN  OF 
BOX-OFFICE,  TOO! 


^k,  "H.  ^o/ 


i. 


SPENCER  TRACY 
KATHARINE  HEPBURN 

WOMAN  OF  THE  YEAR" 

A  GEORGE  STEVENS  Production 

with  Fay  Bainter  •  Reginald  Owen  •  Original  Screen  Play  by  Ring 
Lardner,  Jr.  and  Michael  Kanin  •  Directed  by  GEORGE  STEVENS  •  Pro- 
duced by  JOSEPH  L.  MANKIEWICZ  •  A  Metro-Goldwyn-Moyer  Picture 


February  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


Pledges 

There  should  be  no  need  for  urging  that  the  Defense 
Shorts  sponsored  by  the  War  Activities  Committee  be 
played  as  promptly  as  prints  are  made  available  on  the 
various  releases  in  this  group.  Those  thousands  of  exhibi- 
tors who  signed  pledges  to  play  the  pictures  surely  must 
know  that  it  is  their  duty  under  that  pledge  to  book  in 
the  Defense  Shorts  at  the  first  opportunity.  Beyond 
that  commitment,  however,  is  the  greater  duty  of  show- 
ing the  pictures,  since  war  has  come  upon  the  nation 
after  the  initial  pledges  were  made. 

As  pointed  out  by  Bob  Wilby  in  a  statement  pub- 
lished by  STR  last  week,  the  theatres  showing  the  pic- 
tures are  doing  a  real  service — but  no  more  than  their 
government  has  a  right  to  expect  of  them.  Furthermore, 
as  Wilby  reminds  all  exhibitors,  they  are  doing  them- 
selves a  distinct  favor  if  not  a  downright  service  in  co- 
operating with  a  movement  that  has  saved  theatremen 
so  much  in  avoiding  the  unreasonable  demands  from 
various  groups  for  screen  time. 

Now  is  the  time  to  catch  up  on  your  bookings  of  the 
Defense  Shorts.  STR  lists  the  releases  in  the  Shorts  Sub- 
ject Booking  Guide.  Consult  that  list,  and  those  releases 
not  yet  played  should  be  carefully  dated  to  do  their  best 
possible  good  from  the  patriotic  as  well  as  the  entertain- 
ment standpoints. 

▼  ▼  ▼ 

Don't  Waste  Product 

This  page  repeatedly  has  sounded  warnings  to  exhibi- 
tors that  smart  showmanship  in  making  the  very  utmost 
of  product  must  be  exercised  far  more  generally  than 
appears  to  be  the  case. 

Now  from  several  sections  come  reports  of  moves  to 
lengthen  bookings  wherever  possible  and  single-bill  on  a 
more  extensive  scale  to  prevent  the  "dissipation  of  prod- 
uct" warned  against  a  long  while  back. 

There  is  every  reason  to  be  confident  that  a  good  flow 
of  product  will  continue  to  be  available.  However,  this 
is  no  time  to  be  wasting  entertainment  or  anything  else. 
Theatremen  who  have  fallen  into  the  rut  of  auto- 
matically double-billing  and  running  shows  on  set  time 
schedules  as  to  length  of  engagements,  had  better  look 
to  their  operations  and  examine  (or  rather  re-examine) 
their  own  situations'  potentialities  for  more  single  bill- 
ing and  longer  runs  of  product  that  hits  a  certain  mark 
of  quality. 

Product  today  is  good — very  good — and  perhaps  it 
is  so  good  that  the  public  has  been  allowed  to  take 
for  granted  the  fact  that  they  receive  jumbo-bargains 
at  the  movie  theatres.  That  there  can  be  a  lessening  of 


dual-billing  and  a  lengthening  of  runs  in  a  great  many 
situations,  there  is  no  doubt.  Not  every  theatre  can 
make  a  drastic  switch  along  this  line.  However,  the 
policy  of  extending  runs  and  spotting  in  single  bills 
headed  by  a  strong  feature  is  something  every  exhibitor 
must  study. 

Watch  your  situation  carefully.  You  may  find — by 
pulling  a  nifty  in  showmanly  balancing  of  a  single- 
feature  program  smartly  supported  by  just  the  right 
kind  of  short  subjects — that  the  public  you  believe  so 
confirmed  in  its  double-bill  habits  is  ready  for  a  change. 
Certainly  your  customers  are  not  going  to  tell  you  what 
to  do.  Show  them  something  and  you'll  soon  find  out 
whether  you  can  go  further  along  the  line  of  single- 
billing  and  longer  runs.  But  whether  or  not  you  think 
the  time  ripe  for  changing  policies,  you  sure  must  get 
to  thinking  seriously  as  to  how  you  can  successfully 
make  the  switch  if  such  becomes  a  necessity  rather  than 
— as  now — a  matter  of  choice. 

UMPI 

The  United  Motion  Picture  Industry  committee  is 
meeting  this  week  to  draw  up  a  program  of  proposals 
for  extension  of  the  arbitration  system,  and  new  meth- 
ods of  selling  and  buying.  The  movement  is  progress- 
ing very  hopefully,  and  a  sustained  attitude  of  construc- 
tive thought  and  action  such  as  so  far  has  been  demon- 
strated by  those  gathered  'round  the  conference  table, 
may  bring  forth  the  fine  fruits  of  improved  trade  prac- 
tices and  intra-industry  relations  so  sorely  needed. 

As  to  what  will  come,  eventually,  of  proposals  for  new 
selling  methods,  that's  a  matter  to  be  answered  by  the 
Department  of  Justice.  Block  Booking  with  more 
elastic  cancellation  provisions  leads  as  the  choice  of  the 
exhibitors  to  supplant  the  present  blocks-of-five  method 
which  has  proved  so  unpopular.  According  to  reports, 
the  block  booking  plan  leads  by  far  in  expressions  gath- 
ered from  exhibitors  by  the  UMPI  committee.  This 
was  to  be  expected — for  that  was  the  result  of  the  Lead- 
ers Poll,  published  by  STR  December  20,  1941 — a  poll, 
by  the  way,  which  has  consistently  proved-up  as  thor- 
oughly accurate  time  and  time  again. 

As  now  appears  likely,  due  to  the  set-back  to  the  Gov- 
ernment case  against  the  "little  three,"  the  escape  clause 
may  pave  the  way  for  a  change  in  selling  methods.  There- 
fore no  time  can  be  permitted  to  be  lost  in  getting  at 
some  formula  for  the  set-up  of  a  plan  which  really  will 
work  for  the  greatest  good  of  the  greatest  number  of 
exhibitors  and  distributors. 

—"CHICK"  LEWIS 


piB  ^c 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


February  21,  1942 


ESCAPE  CLAUSE  TAKES  EFFECT  SEP.  1 


UMPI  AGREES  ON  3  POINTS 

Drafting  Committee  Works  on  Shorts  Forcing 
And  Individual  and  Territorial  Complaints 

The  UMPI  met  again  this  week  and  reached  substantial  agree- 
ment on  three  of  the  five  main  points  at  issue :  forcing  of  shorts, 
adjustment  of  territorial  complaints  and  adjustment  of  indi- 
vidual   complaints.     Progress  was 


made  on  the  matter  of  a  new  sell- 
ing policy  and  on  the  extension  of 
arbitration. 

Sessions  were  held  on  Tuesday 
lasting  well  into  the  evening  and  on 
Wednesday  until  curtailed  at  12 :30 
when  the  company  sales  managers, 
several  of  whom  were  present  had 
to  attend  a  War  Department  meet- 
ing. The  committee  continued  its 
sessions  on  Thursday.  Attending  the 
meetings  were  Jack  Kirsch,  Robert 
Poole,  Robert  White,  William  Crock- 
ett, Ed  Kuykendall,  Max  A.  Cohen, 
Joseph  Vogel,  Col.  H.  A.  Cole,  Sid- 
ney Samuelson,  Howard  Levinson, 
Andy  Smith,  Felix  Jenkins,  Irving 
Moross,  Pat  Scollard,  James  R. 
Grainger,  H.  M.  Richey  and  Wil- 
liam F.  Rodgers.  Executive  Secre- 
tary Leon  Bamberger  was  there  for 
the  first  time  in  his  new  post. 

The  drafting  committee,  which 
will  prepare  formulas  for  the  three 
points  on  which  agreement  has  been 
reached,  consists  of  Levinson,  Jen- 
kins, Cole  and  Cohen.  Nothing  was 
divulged  about  the  details  of  the 
agreements  reached  on  the  three 
points  but  it  had  been  previously  an- 
nounced that  each  company  would 
write  a  letter  to  every  company  stat- 
ing that  forcing  of  shorts  was  con- 
trary to  its  policy  and  that  no  one 
had  made  a  complaint  regarding  the 
company  writing  the  letter  but  that 
any  complaint  made  would  be 
promptly  adjusted.  At  this  week's 
meeting  it  was  decided  that  each 
company  should  decide  for  itself 
whether  the  letters  will  be  sent  by 
the  exchange  managers  or  the  home 
office  and  whether  they  will  be  di- 
rected to  each  customer  or  only  to 
the  exhibitor  organizations  for  trans- 
mittal to  their  members. 

Knottiest  problem  confronting  the 
group  is_  the  matter  of  a  substitute 
sales  policy,  since  the  Government  is 
a  strong  factor  in  whatever  decision 
is  made.  The  exhibitors  so  far  have 
expressed  a  preference  for  a  com- 
bination of  complete  identification  of 
product  by  story,  cast  and  director 
plus  an  offering  of  a  full  season's 
program  with  a  20  per  cent  cancella- 


INDEX  OF  DEPARTMENTS 

Page 

Advance  Dope    22 

Boxoffice  Slants    9 

Feature  Booking  Guide   23 

Hollywood    20 

Newsreel  Synopses    18 

On  the  Patriotic  Front   10 

Selling  the  Picture   14 

Shorts  Booking  Guide   26 

Short  Subject  Reviews   18 

Variety  Club  Notes   12 


tion  privilege.  But  the  distributors 
will  not  grant  both. 

The  other  problem  which  now  con- 
fronts the  committee  is  the  matter 
of  the  expansion  of  the  arbitration 
system  to  cover  grievances  which  do 
not  now  come  within  its  purview. 
For  example,  one  of  the  chief  com- 
plaints which  the  exhibitors  would 
like  to  have  subjected  to  arbitration 
is  that  of  overbuying.  At  present, 
only  clearance,  run  and  discrimina- 
tion on  product  are  subject  to  it.  De- 
spite the  fact  that  there  have  been 
many  complaints  from  Allied  sources 
on  the  arbitration  system  and  its 
workings,  Jack  Kirsch,  chairman  of 
the  committee  which  is  considering 
extension  of  the  system,  received 
many  suggestions  during  the  two 
week  adjournment  of  the  committee. 


Hall  Walsh  Named 
WB  District  Mgr. 

Hall  Walsh  has  been  appointed 
manager  of  the  newly  created  Prairie 
District  for  Warner  Bros.  Ben 
Kalmenson,  general  sales  manager, 
announced  this  week  that  the  Mid- 
west District  would  be  divided. 
Walsh's  post  as  St.  Louis  branch 
manager  has  been  filled  by  Al  Ox- 
toby,   San  Francisco  salesman. 


"Reap  the  Wild  Wind" 
Set  to  Open  March  19 

Cecil  B.  DeMille's  picture  "Reap 
the  Wild  Wind"  will  open  in  the 
new  Hollywood  Paramount  Theatre 
on  March  19.  The  picture  will  in- 
augurate_  the  30th  film  anniversaries 
of  DeMille  as  well  as  Paramount, 
which    will    distribute    the  picture. 


"Captains  of  the  Clouds" 
Gets  Plenty  of  Publicity 

"Captains  of  the  Clouds"  had  its 
world  nremiere  last  Thursday  night 
at  the  Strand  in  New  York,  before 
an  audience  which  included  Air 
Marshal  William  Bishop  and  200 
members  of  the  R.C.A.F.  Plenty  of 
newspaner  publicity  was  garnered  as 
a  result  of  their  attendance  and  their 
other  activities  in  the  citv. 


WB  Announce  Tradeshows 

A  new  series  of  trade  shows  was 
announced  this  week  bv  Warner 
Bros.  '^Bullet  Scars"  and  "The  Male 
Animal"  are  scheduled  to  be  shown 
in  all  exchange  centers  on  March  2 
and  "This  Was  Paris."  "Alwavs  in 
My  Heart"  and  "Larcenv.  Inc."  on 
March  3,  except  in  Milwaukee  where 
all  five  nictures  will  be  screened  on 
March  2, 


Gov't  Loses  Motion 
In  Little  3  Case; 
Trial  Off  Indefinitely 

The  Government  lost  a  decision 
this  week  in  Federal  Court  and  as  a 
result,  the  Little  Three  trial  cannot 
be  held  in  time  to  obtain  a  decree  by 
June  1.  Therefore  the  escape  clause 
of  the  consent  decree  becomes  opera- 
tive Sept.  1,  after  which  date  the  five 
signatory  companies  need  no  longer 
sell  pictures  in  blocks  of  five  or  less 
and  they  need  no  longer  trade  show 
their  pictures. 

The  actual  point  on  which  the 
whole  thing  hinged  was  an  applica- 
tion by  the  Government  to  limit  the 
trial  against  the  Little  Three  to  the 
sole  issues  of  the  validity  of  block 
booking  and  blind  selling  practices 
Federal  Judge  Goddard  denied  the 
application,  whereupon,  Robert  L. 
Wright,  head  of  the  film  unit  of  the 
anti-trust  division  of  the  Department 
of  Justice,  announced  that  the  case 
would  be  dropped  to  the  bottom  of 
the  calendar. 

There  was  considerable  argument 
in  Court  on  Wednesday  when  the 
application  was  made.  Louis  Froh- 
lich  appeared  for  Columbia  and  Ben- 
jamin Pepper  for  United  Artists  and 
Universal.  Although  Wright  urged 
that  a  shortened  trial  would  save 
considerable  expense  for  the  com- 
panies, he  would  not  admit  that  the 
Government  would  drop  the  conspir- 
acy charges.  Frohlich  and  Pepper 
argued  that  the  possibility  of  two 
trials  was  possibly  even  more  ex- 
pensive. 

Wright  expressed  a  hope  that  the 
five  major  companies  might  not  take 
advantage  of  the  escape  clause  in 
the  decree  but  would  voluntarily 
continue  with  the  decree's  provisions. 


Censor  Ad,  Publicity 
Matter  For  Export 

In  addition  to  censoring  all  film 
shipped  out  of  the  country,  the 
Treasury  Department  through  Cus- 
toms inspectors  will'  also  censor  all 
advertising  and  publicity  material  to 
be  exported,  it  was  announced  this 
week  by  Carl  E.  Milliken  of  the 
MPPDA.  Milliken  made  his  an- 
nouncement at  a  meeting  of  foreign 
publicity  heads  who  have  formed  a 
group  known  as  the  International 
Publicity  Committee,  which  will  be 
a  part  of  the  War  Activities  Com- 
mittee. Kenneth  Clark  will  be  chair- 
man and  Joel  Swenson  secretary  of 
the  group. 


Divorcement  Hearings 
Postponed  for  Month 

Hearings  on  the  Government's  ap- 
plication to  compel  Paramount  and 
20th-Fox  to  divest  themselves  of 
theatres  acquired  allegedly  in  con- 
travention of  the  consent  decree,  were 
postponed  for  one  month,  it  was  dis- 
closed this  week.  Federal  Judge 
Goddard,  who  signed  the  original 
consent  decree,  and  before  whom  the 
applications  would  be  heard,  is  busy 
on  a  spy  trial  which  will  take  some 
time. 


Thomas  Mono. 
Division  Mgr. 

Will  Supervise  Eastern 
And  Canadian  Branches 


Steve  Broidy,  Monogram's  general 
sales  manager,  announced  last  week 
that  Harry  Thomas  had  been  ap- 
pointed Eastern 
Division  man- 
ager for  the 
company. 
Thomas,  form- 
erly head  of 
First  Division 
Pictures,  has  for 
the  past  few 
years  been  in 
charge  of  Mon- 
ogram's three 
company -owned 
exchanges  in 
New  York, 
Philadelphia  and 
Washington.  In 
his  new  post,  he  will  supervise  16 
branches  in  the  East  and  Canadian 
sales  as  well. 

There  has  been  no  head  of  the 
company's  activities  in  the  East  since 
the  home  office  moved  to  the  Coast. 

Broidy  also  announced  that  Mono- 
gram will  make  extensive  improve- 
ments to  the  property  recently  pur- 
chased for  studio  purposes.  Among 
the  additions  will  be  a  $100,000 
sound  stage,  an  administration  and 
writers'  building  of  Colonial  archi- 
tecture to  include  25  offices  and  also 
12  cutting  rooms. 


Harry  Thomas 


IRVING  M.  LESSER 

(The  Man  on  the  Cover) 

Managing  Director  of  the  Roxy  Thea- 
tre, New  York,  commences  his  tenth 
year  with  that  famous  and  prospering 
showplace  of  motion  pictures  and  stage 
entertainment.  Lesser  has  long  been  a 
prominent  figure  in  the  industry,  hav- 
ing been  associated  first  in  production 
with  his  brother,  Sol  Lesser,  and  later 
engaging  in  distribution,  which  field 
he  left  to  enter  the  exhibitor  ranks  in 
the  New  York  metropolitan  territory. 


SHOWMEN'S 

Trade  Review 


Vol.  36,  No.  5 


Feb.  21,  1942 


Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 


Published  every  Friday  by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York  City.  Telephone  BRyant  '9-5606. 
Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager; 
Harold  Rendall,  Equipment  Advertising 
Manager;  West  Coast  Office.  Guaranty 
Bldg..  6331  Hollywood  Blvd.,  Hollywood. 
Calif.,  Telephone  Hollywood  1390,  Ann 
Lewis,  manager;  London  Representative. 
Milton  Deane,  _  185  Fleet  St.,  London 
E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Syd- 
ney, Australia.  Subscription  rates  per 
year:  $2.00  in  the  United  States  and 
Canada;  Foreign,  $5.00.  Single  copies, 
ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  second  class  matter 
February  20.  1940,  at  the  Post  Office  at 
ISTew  York.  N.  Y..  under  the  Act  of  March 
3,  1879.  Contents  copyrighted  1942  by 
Showmen's  Trade  Review,  Inc.  Printed 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVTEW 
1501  Broadway 
New  York  City 


February  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Important  Dates 

Feb.  26  :  Academy  Awards  Dinner,  Bilt- 
more  Bowl,  Hollywood. 

Mar.  14 :  Warner  Club  Banquet  and 
Ball,  Hotel  Waldorf  Astoria,  New  York. 

March  15:  Boston  Cinema  Club  dinner 
dance. 

April  28  :  Schine  anti-trust  suit  to  trial, 
Federal  Court,  Buffalo. 

May  4-8:  SMPE  Spring  convention, 
I  lolly  wood-Roosevelt  Hotel,  Hollywood. 


One  Distrib  For 
Each  Defense  Film 


In  the  future,  each  defense  film 
will  be  handled  by  one  distributor 
throughout  all  his  exchanges,  it  was 
announced  this  week  by  Arthur 
Mayer,  assistant  to  Francis  S.  Har- 
mon, executive  vice-president  of  the 
industry's  War  Activities  Commit- 
tee. Each  of  the  major  companies, 
and,  it  is  hoped,  the  independents  as 
well,  will  take  their  turns  at  hand- 
ling the  defense  reels  or  shorts.  The 
new  plan  started  with  the  distribu- 
tion of  "The  New  Spirit,"  Walt 
Disney's  subject,  which  is  being 
handled  by  National  Screen  Service. 

The  part  played  by  the  industry  in 
the  country's  war  effort  will  be  thor- 
oughly publicized  through  every 
available  medium,  it  was  disclosed 
when  the  Publicity  and  Advertising 
Division  of  the  War  Activities  Com- 
mittee announced  its  plans  through 
its  chairman,  Monroe  Greenthal.  To 
carry  on  this  advertising  and  pub- 
licity work  with  the  greatest  speed 
and  efficiency,  the  various  members 
of  the  committee  have  been  assigned 
specific  responsibilities : 

Oscar  Doob,  Harry  Mandel  and 
Rodney  Bush  will  handle  the  plant- 
ing of  publicity  material  in  out  of 
town  newspapers.  This  will  be  don? 
through  forty  regional  publicists  who 
are  now  being  appointed  in  key  cities 
throughout  the  country,  and  who  will 
function  as  representatives  of  the 
War  Activities  Committee  in  their 
respective  localities. 

Al  Wilkie  will  be  assisted  by 
Joseph  Gould  in  the  planting  of  pub- 
licity in  the  New  York  newspapers 
and  trade  papers. 

Mort  Blumenstock  has  been  as- 
signed as  radio  contact  with  his  ac- 
tivities involving  newspaper  com- 
mentators on  the  air,  feature  pro- 
grams, etc. 

Armando  will  be  in  charge  of  art 
layouts  in  both  publicity  and  ad- 
vertising. 

S.  Barret  McCormick  will  be  in 
charge  of  publicity  coming  directly 
from  the  New  York  office  of  the 
Publicity  and  Advertising  Divisior 
and  destined  for  out  of  town  news- 
papers. He  will  also  supervise  the 
direct  planting  from  New  York  of 
photographs. 

David  Lipton  has  been  placed  in 
charge  of  release  dates  of  defense 
films,  and  will  gather  information 
on  when  and  where  these  films  are 
playing.  He  will  also  write  and  edit 
publicity  releases. 

Si  Seadler  will  be  in  charge  of  all 
ad  copy,  slogans  and  trade  paper 
layouts. 

Ken  Clark  and  Charles  Reed  Jones 
have  been  designated  to  act  as  con- 
tacts with  the  Rockefeller  Commit- 
tee and  the  Donovan  Committee  who 
are  working  in  close  cooperation 
with  the  War  Activities  Committee. 


Many  Arbitration  Cases 
Expected  in  New  Orleans 

Cutting  of  United  Circuit's  Clearance  From  60  to  10 
Days  Is  Cause;  Two  More  Appeals  to  Be  Heard 

An  arbitrator  in  New  Orleans  handed  down  an  important  de- 
cision last  week  when  he  ordered  the  clearance  of  United  Theatre 
Circuit's  Poplar  Theatre  over  the  Ashton,  an  independent  house, 
cut  from  60  days  to  10  days.  A: 


a  result,  many  other  theatres  are 
expected  to  seek  reduced  clearances 
now  given  to  the  United  Circuit. 

Another  appeal  will  be  that  of 
the  Dipson  Circuit,  in  Buffalo,  which 
protests  a  decision  by  an  arbitrator 
setting  three  days  as  the  maximum 
clearance  of  Shea's  Kensington  over 
Dipson's  Bailey. 

The  Bayne  Theatre  at  Virginia 
Beach,  Va.,  won  a  victory  in  an  ar- 
bitration decision  this  week,  when 
it  was  decided  that  the  21  days  clear- 
ance which  the  Newport  Theatre  in 
Norfolk  had  against  it  was  unrea- 
sonable. The  arbitrator  ordered  that 
clearance  be  limited  to  five  days.  The 
Bayne  is  owned  by  William  F. 
Crockett,  president  of  the  MPTO 
of  Virginia. 

The  Parkside  case  in  Detroit  will 
oe  appealed  by  Paramount  on  the 
ground  that  the  circuits'  buying 
power  should  be  taken  into  account 
and  that  independent  theatres  should 
not  have  the  same  advantage  in  buy- 
ing Paramount  product  as  affiliated 
exhibitors. 

S.  S.  Stephens,  who  operates  the 
Regal  Theatre  in  Indianapolis,  has 
filed  a  complaint  charging  unfair 
clearance,  and  naming  the  Walker, 
Park  and  Lido  Theatres  of  the 
Walker  Circuit.  All  are  Negro 
theatres.  He  asks  that  the  30-day 
clearance  of  the  Walker  be  cut  to 
7  days,  that  the  Park  Theatre's  14- 
day  clearance  be  reduced  to  one  day, 
and  that  the  Regal  be  given  30  days 
over  the  Lido. 

The  Crown  Theatre,  in  Brooklyn, 
has  asked  that  it  be  given  day  and 
date  availability  with  the  Utica,  to 
which  it  now  gives  seven  days  clear- 
ance, and  to  the  Carroll,  to  which 
it  gives  21  days. 


March  of  Dimes  Drive 
Nears  $750,000  Mark 

The  March  of  Dimes  collections 
approached  $750,000  this  week  with 
many  circuits  and  several  thousand 
small  theatres  still  to  be  heard  from. 
Among  the  large  contributors  this 
week  was  the  Loew  Circuit  which 
collected  $189,000.  RKO  has  not 
yet  been  heard  from  but  it  is  re- 
Dorted  to  have  raised  $80,000.  The 
West  Coast  Theatres  have  not  yet 
reported  either. 


Bill  Would  Compel  Free 
Admissions  to  Servicemen 

A  bill  which  would  compel  thea- 
tres in  New  York  State  to  admit 
servicemen  in  uniform  free  of  charge 
for  the  duration  of  the  War,  was 
introduced  by  Assemblyman  Stephen 
Jarema  this  week.  Theatres  in  the 
State  as  well  as  in  other  states  have 
for  some  time  been  admitting  ser- 
vicemen at  reduced  rates. 


Republic  Spending 
$2,500,000  at  Studio 

Republic  will  spend  $2,500,000  on 
studio  improvements,  Board  Chair- 
man Herbert  J.  Yates  told  a  regional 
sales  meeting  held  in  Hollywood 
this  week.  The  plans  call  for  a  new 
sound  stage,  a  new  transportation 
building  and  a  new  music  building, 
Yates  told  those  at  the  meeting. 
Materials  are  already  at  hand  or 
priorities  have  been  granted,  he 
added.  Negotiations  have  been  in 
progress  for  1,000  acres  where  the 
company  will  build  a  western  city, 
where  all  westerns  will  be  filmed. 


Johnson  Heads 
"U"  Omaha  Branch 

Harold  B.  Johnson  has  been  ap- 
pointed manager  of  the  Universal's 
Omaha  exchange  by  General  Sales 
Manager  William  A.  Scully.  John- 
son succeeds  William  H.  Sherman. 


Film  Trucks 
May  Get  Tires 

Regulations  Re-interpreted 
To  Allow  Them  If  Needed 


The  question  of  tires  for  film 
delivery  trucks  may  soon  be  settled, 
it  was  learned  this  week.  Donald 
Hyndman,  of  Eastman  Kodak  Co., 
who  is  acting  as  liaison  between  che 
War  Activities  Committee  of  the 
industry  and  the  War  Production 
Board  in  Washington,  expects  to 
hear  the  latter's  attitude  on  the  ques- 
tion next  week.  Meanwhile,  he  has 
been  gathering  the  required  data. 

In  Springfield,  Mass.,  where  a  tire 
rationing  board  denied  new  tires  to 
a  film  delivery  concern,  an  appeal 
upheld  the  board's  decision,  but  it 
was  learned  that  the  regulations  have 
been  re-interpreted  so  that  the  board 
may  consider  the  application  again  in 
the  light  of  the  applicant's  status  as 
a  common  carrier.  If  the  film  trucker 
can  prove  his  need  for  the  tires,  it 
is  believed  that  the  local  board  will 
grant  the  application. 


Spragg  Gets  Defense  Post 

William  E.  Spragg,  district  man- 
ager for  M.  &  P.  Theatres  in  Rhode 
Island  and  Southern  Massachusetts, 
has  been  appointed  Amusement  In- 
dustry Coordinator  for  the  Rhode 
Island  Protection  Division  of  the 
State  Council  of  Civilian  Defense. 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


February  21,  1942 


Warner  Bros,  district  managers  convened  February  11  and  12  at  the  Company's 
home  office  for  a  two  days'  sales  meeting  presided  over  by  Ben  Kalmenson, 
General  Sales  Manager.  Meeting  concluded  Thursday  night  with  the  District 
Managers  attending  world  premiere  of  "Captains  of  the  Clouds"  at  the  Strand 
Theatre.  Present  at  the  meeting  were,  from  left  to  right:  Henry  Herbel,  Sam 
Lefkowitz,  Bob  Smeltzer,  Hall  Waish,  Harry  Seed,  Rud  Lohrenz,  Roy  Haines, 
Ben  Kalmenson,  Mort  Blumenstock,  Norman  Moray,  Arthur  Sachson,  Al  Schwal- 
berg,  Norman  Ayers  and  Fred  Jack. 

Variety  Clubs  Confab  Off 

Small  Meeting  of  National  Officers  and  Canvassmen 
To  Be  Held  Instead;  Expense  and  Time  Factors 


The  National  Convention  of  Variety  Clubs,  scheduled  for 
Hollywood,  May  15-17,  has  been  cancelled.  A  small  meeting  of 
all  National  officers  and  delegates  will  be  held  instead,  National 
Chief  Barker  John  H.  Harris,  an 


nounced  this  week. 

Two  reasons  were  given  for  the 
cancellation.  First,  it  was  felt  that 
the  $100,000,  which  the  convention 
cost  could  be  used  instead  for  tht 
charitable  endeavors  of  the  various 
clubs  and  for  the  purchase  of  Defense 
Bonds.  Secondly,  the  time  lost  in 
holding  the  convention  could  be  given 
to  a  continuation  of  the  work  the 
clubs  are  doing.  The  National  of- 
ficers unanimously  decided  on  the 
convention  cancellation  under  author- 
ity in  the  Clubs'  Constitution. 

The  problem  of  whether  it  was 
good  psychology  for  the  general 
public  to  call  off  the  convention  was 
discussed  but  it  was  felt  that  the 
man-power  of  show-business  is  so 
busy  with  the  regular  Variety  ac- 
tivities, defense  work  and  their  own 
businesses,  that  they  cannot  be  com- 
pared  with   ordinary  citizens. 

Furthermore,  Harris  disclosed  that 


Edmund  Reek 
Heads  Movietone 

Edmund  Reek  was  this  week  ap- 
pointed vice-president  and  producer 
of  Movietone  News  by  Sidney  R. 
Kent,  president  of  20th  Century-Fox. 
Reek,  who  has  been  general  man- 
ager of  Movietone  News  for  the 
past  four  years,  succeeds  the  late 
Truman  Talley.  He  had  been  op- 
erating head  of  the  organization 
during  Talley's  long  illness. 

In  announcing  the  appointment, 
Kent  said  the  newsreel  organization 
would  operate  the  same  under  Reek's 
direction  as  it  had  under  Talley  and 
that  there  would  be  no  radical 
changes  in  the  personnel  of  the  or- 
ganization. 


Can.  Controls 
Industry  There 

But  Administrator  Unlikely 
To  Wield  His  Full  Powers 


Absolute  control  of  the  distribu- 
tion and  exhibition  of  pictures  in 
Canada  has  been  assumed  by  Ad- 
ministrator of  Services  James  Stew- 
art under  an  order  issued  last  week 
by  the  Wartime  Prices  and  Trade 
Board.  However,  although  the  Ad- 
ministrator has  assumed  the  power, 
it  is  held  unlikely  that  he  will 
wield  it. 

Under  the  order,  he  has  absolute 
right  to  fix  film  rentals,  to  prescribe 
all  the  terms  under  which  films  may 
be  sold,  rented  or  supplied  and  to 
prohibit  any  exhibition  not  in  ac- 
cordance with  his  ruling.  The  Ad- 
ministrator may  also  require  any 
person  who  owns  or  is  in  pos- 
session of  any  motion  picture  to 
dispose  of  it  to  any  one  at  a  time 
and  under  such  terms  as  he  may 
prescribe. 

No  changes  in  run  are  permitted 
by  the  Board.  Booking  priorities  as 
they  existed  during  the  four  week 
period  ending  Oct.  11,  must  be  ad- 
hered to.  No  closed  theatre  may 
reopen  without  permission. 

No  premises  which  were  not  in 
actual  use  for  the  public  exhibition 
of  motion  pictures  for  profit  on 
Jan.  31  of  this  year  may  hereafter 
be  used  for  such  purpose  unless  au- 
thorized  by   the  Administrator. 

An  Advisory  Council  was  organ- 
ized at  a  conference  in  Toronto  last 
week  and  it  is  believed  that  Admin- 
istrator Stewart  will  be  largely 
guided  by  it.  The  Government  has 
been  receiving  $8,000,000  a  year  in 
revenues  from  the  industry  and  it 
is  held  unlikely  that  the  Adminis- 
trator would  upset  a  system  which 
has  been  producing  so  much  money. 

NTS  To  Limit 
Sales  of  Carbons 

In  an  endeavor  to  avoid  the  pos- 
sibility that  any  theatre  might  go 
dark  because  it  was  unable  to  obtain 
carbons,  due  to  hoarding  by  others, 
National  Theatre  Supply  Co.  this 
week  announced  through  notices  in 
all  its  branches  that  it  would  supply 
carbons  to  theatres  on  the  basis  of 
actual  needs  and  the  quantities  pur- 
chased from  it  last  year. 

"This  does  not  necessarily  mean 
rationing  of  carbons,"  declared  Na- 
tional Theatre  Supply  Co.,  "but  even 
plentiful  supplies  of  any  commodity 
can  be  quickly  exhausted  if  con- 
tinual purchases  in  excess  of  normal 
requirements  are  made,  regardless 
of  the  needs  of  others." 


Haines,  Schwalberg  and 
Sachson  Elected  V-P 

Rov  Haines,  Warner  Bros.  Eastern 
sales  manager,  A.  W.  Schwalberg, 
supervisor  of  Warner  exchanges  and 
Arthur  Sachson,  home  office  execu- 
tive, were  all  elected  vice-presidents 
of  Vitagraph,  Inc.,  this  week. 


he  had  received  a  letter  from  the 
Government  in  which  notice  is  given 
that  the  Variety  Clubs  will  soon  be 
called  upon  to  do  a  real  job.  There- 
fore, the  "Hey  Rube"  membership 
drive  has  been  extended  to  March  1. 

A  meeting  place  and  dates  will 
soon  be  selected  for  delegates,  na- 
tional canvassmen,  officers  and  chief 
barkers  of  the  various  tents  who 
will  transact  the  business  which 
would  ordinarily  have  been  done  at 
the  convention. 

8  Majors  Join  Defense 
Stamp  Payroll  Plan 

The  eight  major  film  companies 
and  at  least  one  large  theatre  cir- 
cuit have  already  installed  payroll 
savings  plans  for  Defense  Stamps 
and  Bonds,  it  was  announced  this 
week  by  John  Whitney  Richmond  of 
the  New  York  Defense  Savings 
Committee.  The  Minnesota  Amuse- 
ment Co.,  with  headquarters  in  Min- 
neapolis, has  signed  up  nearly  every 
one  of  its  employes. 


lATSEWaivesOvertime 
ForShowingDefensePix 

Members  of  the  IATSE  have 
agreed  to  waive  all  overtime  result- 
ing from  the  showing  in  theatres  of 
government  films,  including  both 
trailers  and  short  subjects.  Rich- 
ard F.  Walsh,  new  International 
President,  informed  Chairman  George 
J.  Schaefer  of  the  industry's  War 
Activities  Committee  of  the  unions' 
decision  this  week.  Since  the  ex- 
hibitors got  nothing  for  showing  the 
pictures,  the  men  in  the  projection 
booths  would  charge  nothing  for  the 
overtime  which  might  be  incurred 
as  a  result  of  showing  them,  Walsh's 
message  stated. 


Cammack  to  Southwest 

Ben  Cammack  has  been  appointed 
RKO  district  manager  in  the  South- 
west. He  was  formerly  general  man- 
ager for  the  company  in  Argentina, 
Uruguay  and  Paraguay, 


Sales  Policies 
Vary,  Says  AID 

Final  Report  Discloses 
Distribs  Asking  Increases 

Final  report  of  the  Allied  Informa- 
tion Department  (AID),  which  was 
made  last  week,  reveals  that  the  dis- 
tributors' sales  policies  are  more 
varied  than  ever.  Allied  members 
scattered  through  20  exchange  ter- 
ritories replied  to  the  latest  question- 
naire, which  cover  the  period  of  four 
weeks  ending  January  9.  The  replies 
revealed  that  the  distributors  who 
signed  the  consent  decree  are  asking 
15  to  20%  more  for  pictures  than 
they  did  last  season,  when  block- 
booking  was  in  effect.  Forcing  of 
shorts  continues,  exhibitors  report. 

Despite  the  fact  that  the  practice 
was  on  the  wane  under  block-book- 
ing, distributors  are  now  insisting 
upon  guarantees  on  percentage  pic- 
tures played  on  preferred  time. 
Sixty-five  per  cent  of  the  exhibitors 
reporting  said  that  they  had  made 
selective  deals  for  blocks ;  72%  of 
the  total  said  they  had  bought  all 
the  pictures  at  flat  rentals. 

In  the  case  of  the  non-consenting 
companies,  about  the  same  number 
of  exhibitors  paid  more  for  their 
pictures  this  year  as  paid  less. 

M.  A.  Rosenberg  Urges 
General  Price  Rise 

M.  A.  Rosenberg,  president  of  Al- 
lied States  Association,  this  week 
issued  a  bulletin,  his  first  since  his 
election,  suggesting  that  higher  costs 
made  price  increases  imperative  and 
that  general  boosts  be  made  rather 
than  "sporadic  increases  by  individual 
theatre  owners  in  scattered  zones." 

"In  order  that  an  increase  in  ad- 
missions may  be  put  into  effect  with 
the  least  impairment  of  box  office 
goodwill,  it  must  have  simultaneous 
action  by  as  many  theatres  as  pos- 
sible, and  it  must  start  from  the  key 
runs,  who  have  protection  and  pri- 
orities in  run  over  the  subsequents," 
he  said. 


20th-Fox  Releases  Film 
On  Star  Spangled  Banner 

The  film  picturization  of  The 
Star  Spangled  Banner  which  was 
first  released  in  Movietone  News 
Number  41  on  January  31,  will  be 
detached  and  sold  to  theatres  for 
their  permanent  use  and  possession  it 
was  announced  this  week  by  20th 
Century-Fox.  The  subject,  which 
runs  123  feet,  features  The  Star 
Spangled  Banner  sung  by  Merrill 
Miller,  with  a  film  background  sym- 
bolically illustrating  the  lines. 


NSS  TO  HANDLE 
MGM  ACCESSORIES 

Accessories  on  MGM  pictures  will  be 
handled  by  National  Screen  Service 
starting  March  1,  under  the  terms  of 
a  contract  signed  this  week.  All  per- 
sonnel will  be  absorbed,  some  remain- 
ing with  MGM  while  others  will  be 
employed  by  National  Screen  Service. 


ititiffi'" 


TECHNICOLOR 


Smash  Song  Hits 
Native  Dances 

'Sing  Me  A  Song  of  the  Islands" 
Beauty  Chorus 

TECHNICOLOR 

Victor  Mature 

'Down  On  Ami,  Ami, 
Oni,  Oni  Isle" 


Harry  Owens  and  his  Orchestra  "Maluna,  Malolo,  Mawaena" 
William  Le Baron  Production 


TECHNICOLOR 

A  Great  Story 
Hilo  Hattie 
Tropical  Glamor 
Romance 
Comedy 


BETTY 


VICTOR 


JACK 


GRABLE  •  MATURE  •  OAKIE 

SONG  of  the  If  LAN Df 

IN  TECHNICOLOR 

with 

THOMAS  MITCHELL  •  GEORGE  BARBIER 
BILLY  GILBERT   •   HILO  HATTIE 

HARRY  OWENS  ah£  ROYAL  HAWAIIANS 

Direcfed  by  WALTER  LANG    •    Produced  by  WILLIAM  LeBARON 

Original  Screen  Play  by  Joseph  Schrank,  Robert  Pirosh,  Robert  Ellis  and  Helen  Logan 
Lyrics  and  Music  by  Mack  Gordon  and  Harry  Owens    •    Dances  Staged  by  Hermes  Pan 


TECHNICOLOR 

Gordon-Owens  Songs 
Hermes  Pan  Dances 
Walter  Lang's  Direction 
Thomas  Mitchell 
"O'Brien  Has  Gone  Hawaiian" 
Billy  Gilbert 
Dazzling  Costumes 

TECHNICOLOR 

Jack  Oakie 

"Blue  Shadows  and 
White  Gardenias" 


February  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  9 


To  Be  or  Not  to  Be 

United  Artists  Comedy  98  mins. 

(National  Release  March  6) 

AUDIENCE  SLANT:  (Adult)  Certain 
to  score  as  the  season's  wittiest  and  most 
hilarious  satirical  comedy.  Grand  audience 
entertainment. 

BOX  OFFICE  SLANT:  Should  be  a 
box-office  smash  everywhere. 

Cast:  Carole  Lombard,  Jack  Benny,  Robert  Stack, 
Felix  Bressart,  Lionel  Atwill,  Stanley  Ridges.  Sig 
Ruman,  Tom  Dugan,  Charles  Halton,  George  Lynn, 
Henry  Victor,  Maude  Eburne,  Armand  Wright,  Erno 
Verebes,  Halliwell  Hobbes,  Miles  Mander,  Leslie 
Dennison,  Frank  Reicher,  Peter  Caldwell,  Wolfgang 
Zilzer,  Olaf  Hytten,  Charles  Irwin,  Leland  Hodgson, 
Alex  Craig,  James  Finlayson,  Edgar  Licho.  Robert 
O.  Davis,  Roland  Varno,  Helmut  Dantine,  Otto 
Reichow,  Maurice  Murphy,  Gene  Rizzi,  Paul  Barrett, 
John  Kellogg.  Credits:  Produced  and  directed  by 
Ernst  Lubitsch.  Screenplay  by  Edwin  Justus  Mayer. 
Original  story  by  Ernst  Lubitsch  and  Melchior  Leng- 
yel.  Director  of  photography,  Rudolph  Mate.  Art  di- 
rection, Vincent  Korda.  Musical  direction,  Werner 
Heyman.    Presented  by  Alexander  Korda. 

Plot:  Among  a  troupe  of  "ham''  actors 
at  the  Teatr  Polski  in  Warsaw  when  the 
city  is  invaded  by  the  Germans  are  Joseph  Tura 
(Jack  Benny)  and  his  wife,  Maria  (Carole 
Lombard).  The  anti-Nazi  play  they  have  been 
rehearsing  is  put  in  mothballs.  In  their  desire 
to  help  their  country,  however,  Joseph,  Maria 
and  the  other  actors  become  so  involved  in 
plot  and  counterplot,  in  espionage  and  counter- 
espionage, they  have  to  stop  occasionally  to 
make  sure  this  isn't  the  anti-Nazi  play  they 
rehearsed.  After  a  series  of  melodramatic  and 
hilarious  complications,  the  troupe  eludes  the 
Gestapo,  escapes  to  England. 

Comment:  That  famed  Ernst  Lubitsch 
"touch,"  so  exemplified  in  "Ninotchka,"  is 
again  responsible  for  what  will  probably  be 
the  season's  wittiest  and  most  hilarious  satiri- 
cal comedy.  With  "To  Be  Or  Not  to  Be," 
Lubitsch  has  overshadowed  his  previous  ef- 
forts, has  given  moviegoers  comedy  and 
melodrama  adroitly  blended  into  grand  audi- 
ence entertainment.  Some  of  the  sparkling- 
dialogue  may  be  drowned  out  by  laughter, 
but  little  effect  will  be  lost,  for  the  situations 
are  so  novel  and  surprising  and  pile  one  on 
top  of  the  other  in  such  rapid  succession  that 
there  is  little  chance  of  the  spectator  being- 
other  than  keenly  alert.  Carole  Lombard's 
role  is  one  of  the  best  she  ever  had,  and  one 
in  which  audiences  will  be  glad  to  remember 
her.  More  than  in  any  other  picture  in  which 
he  has  ever  appeared,  Jack  Benny's  talents 
are  taxed  to  the  limit,  and  he  comes  through 
with  flying  colors.  There  is  no  doubt  but 
that  "To  Be  Or  Not  to  Be,"  with  its  two 
stars  and  the  publicity  it  has  already  received, 
will  be  a  box-office  smash  everywhere. 

Catchline:  "To  laugh  or  not  to  laugh  .  .  . 
don't  worry,  you  won't  be  able  to  help  your- 
self when  you  see  this  hilarious  comedy." 


Columbia 


The  Invaders 

Drama 


104  mins. 


AUDIENCE  SLANT:  (Family)  Because 
it  entertains  as  it  preaches,  because  it  is 
well  produced,  directed  and  acted,  this  pic- 
ture should  impress  audiences. 

BOX  OFFICE  SLANT:  While  its  re- 
ception at  the  box-office  cannot  be  predicted 
accurately,  Olivier,  Howard  and  Massey  are 
names  to  be  reckoned  with  where  drawing 
power  is  considered. 

Cast:  Richard  George.  Eric  Portman.  Raymond 
Lovell,  Niall  MacGinnis,  Peter  Moore,  John  Chandos, 
Basil  Appleby,  Laurence  Olivier,  Finlay  Currie,  Leyon, 
Anton  Walbrook,  Glynis  Johns,  Charles  Victor,  David 


Legion  of  Decency  Ratings 

(For  Week  Ending  Feb.  21) 
SUITABLE  FOR  GENERAL  PATRONAGE 

Below  the  Border  This  Time  for  Keeps 

South  of  Santa  Fe   -  Nazi  Agent 

Mister  V  Lone  Rider  in  Cheyenne 

SUITABLE  FOR  ADULTS  ONLY 
Captains  of  the  Clouds  Girls  Town 

Shut  My  Big  Mouth  Too  Many  Women 

OBJECTIONABLE  IN  PART 
Night  Before  the  Divorce 


Paper,  Leslie  Howard,  Tarvera  Moana,  Eric  Clavering. 
Charles  Rolfe,  Raymond  Massey,  Theodore  Salt.  O.  W. 
Fonger.  Credits:  Produced  and  directed  by  Michael 
Powell.  Original  story  and  screenplay  by  Emeric 
Pressburger.  Scenario  by  Rodney  Acklund  and  Em- 
eric Pressburger.  Director  of  photography,  Frederick 
Voung.  Art  direction,  David  Rawnsley.  Music  by 
Ralph  Vaughan  Williams. 

Plot:  Six  Germans  survive  the  bombing 
of  a  U-boat  by  R.C.A.F.  pilots  in  Hudson 
Bay.  Invading  a  lonely  Hudson's  Bay  Com- 
pany trading  post,  they  kill  Laurence  Olivier 
when  he  attempts  to  send  a  radio  alarm. 
They  ambush  an  investigating  patrol  plane, 
seize  it  and  kill  the  pilots.  In  the  takeoff, 
one  of  their  number  is  killed  by  a  vengeful 
Eskimo,  another  dies  when  a  landing  is 
forced.  Their  number  reduced  to  four,  they 
take  refuge  among  a  devout  Christian  sect 
in  the  wheat  belt,  attempt  to  convert  the 
members  to  the  "new  order"  with  no  suc- 
cess. One  of  the  survivors  determined  to 
remain  as  the  community's  baker,  is  ordered 
shot  by  the  lieutenant  as  a  traitor  to  the 
Third  Reich.  The  remaining  three  flee  west- 
ward, arrive  in  Banff,  where  one  of  them 
is  recognized  and  captured.  Now  only  two, 
the  lieutenant  and  a  crew  member  next  con- 
front Leslie  Howard,  a  writer  whom  they 
regard  as  "decadent."  They  tie  him  up, 
burn  his  paintings  and  manuscripts,  escape. 
Howard  follows  them,  captures  the  crew 
member.  The  lieutenant  steals  into  a  baggage 
car  of  a  train  bound  for  the  United  States 
where  he  meets  Raymond  Massey,  a  bellig- 
erent Canadian  private.  He  steals  Massey's 
uniform  at  the  point  of  a  gun.  On  the  Amer- 
ican side,  he  surrenders  his  gun  to  U.  S. 
Customs  officials,  demands  to  be  taken  to 
the  German  consul.  Massey  declares,  how- 
ever, that  there  are  two  articles  in  the  car 
not  on  the  customs  manifest — himself  and 
the  German.  The  officials  reseal  the  car, 
send  it  back  into  Canada. 

Comment:  If  a  progaganda  picture  must 
be  entertaining  to  be  effective  and  to  reach 
the  greatest  number  of  people,  then  "The 
Invaders"  has  a  good  chance  to  succeed  in 
its  purpose.  To  those  who  will  pay  atten- 
tion, it  brings  a  message  designed  to  awaken 
them  out  of  any  possible  complacency.  And 
to  be  certain  of  gaining  that  attention,  it 
tells  its  story  engrossingly  and  convincingly, 
despite  the  absence  of  the  customary  enter- 
tainment requisite,  romantic  interest.  Wher- 
ever its  German  fugitives  confront  freedom- 
loving  peoples  in  their  flight  across  Canada, 
Nazi  tyranny  is  pitted  against  democratic 
liberty,  with  the  spectator  becoming  increas- 
ingly convinced  as  the  story  progresses  that 
this  liberty  must  be  retained.  Although 
Laurence  Olivier,  Leslie  Howard  and  Ray- 
mond Massey  receive  top  billing,  their  ap- 
pearances in  three  different  episodes  are  com- 
paratively brief,  apparently  proving  that  these 
important  players  placed  service  to  the  Al- 
lied cause  above  personal  gains.  As  the 
U-boat  lieutenant,  Eric  Portman  dominates 
the  proceedings,  while  Glynis  Johns,  the 
cast's  only  feminine  member,  impresses  dur- 


ing her  brief  appearance.  The  picture  has 
been  well  mounted,  capably  directed.  Pic- 
torial interest  is  heightened  by  the  scenic 
backgrounds  "shot"  on  location  in  Canada. 
No  one  person  can  predict  with  accuracy  its 
success  or  failure  at  the  box-office,  but  the 
fact  that  it  entertains  while  it  preaches  is  a 
favorable  sign  and,  too,  Olivier,  Howard 
and  Massey  are  names  to  be  reckoned  with 
where  drawing  power  is  concerned.  The 
bulk  of  exploitation  activities  must  be  based 
on  the  film's  timeliness,  for  this  angle  over- 
shadows al'  others. 


South  of  Santa  Fe 

Republic  Western  Musical  55  mins. 

AUDIENCE  SLANT:  (Family)  This 
combination  of  big  town  gangsters  and 
Western  cowboys  has  a  nice  sweep  of  action 
with  the  comedy  properly  subordinated  to 
typical  action  and  drama. 

BOX  OFFICE  SLANT:  Particularly 
good  where  Roy  Rogers  is  popular  as  it 
rates  with  his  best. 

Cast:  Roy  Rogers,  George  "Gabby"  Hayes,  Linda 
Hayes,  Paul  Fix,  Judy  Clark,  Bobby  Beers,  Arthur 
Loft,  Charles  Miller,  Sam  Flint,  Jack  Kirk  and  the 
"Sons  of  the  Pioneers."  Associate  Producer-Director, 
Joseph  Kane.  Screenplay  by  James  R.  Webb.  Pho- 
tography by  Harry  Neumann.  Film  editor,  William 
Thompson.     Musical  director,  Cy  Feuer. 

Plot:  Whittaker  City  is  practically  a 
"ghost  town"  and  its  mayor  ("Gabby" 
Hayes)  and  Roy  Rogers,  feel  that  the  best 
way  of  rehabilitating  the  town  is  by  inter- 
esting- a  group  of  mining  experts  in  the 
closed  gold  mine  of  Carol  Stevens  (Linda 
Hayes).  News  that  the  big  business  men 
intend  taking  part  in  a  city  celebration  reaches 
a  big  town  gunman  and  his  mob,  who  there- 
upon undertake  the  kidnapping  of  the  ty- 
coons. Rogers  and  his  men,  with  the  aid  of 
the  girl,  manage  to  frustrate  the  mobsters. 

Comment:  The  mixing  of  gangster  meth- 
ods of  kidnapping  and  extortion  with  the 
type  of  action  usually  found  in  the  horse 
operas  broadens  the  range  of  appeal  of  this 
film.  The  musical  offerings  of  the  "Sons 
of  the  Pioneers"  are  well  interspersed  through 
a  series  of  action  sequences  that  contain 
enough  of  variation  to  keep  both  the  deeds 
of  the  city  gunmen  and  the  counter  activi- 
ties of  the  cowboy  rescuers  from  becoming 
tiresome  to  the  onlooker.  The  story  is  well 
told  and  the  performance  of  the  players 
measures  to  expectancy. 


Shut  My  Big  Mouth 


Columbia 


Comedy 


71  mins. 


(Prod.  No.  Not  Set— NatT  Release,  Feb.  19) 

AUDIENCE  SLANT:  (Family)  Loaded 
with  the  kind  of  hoke  that  brings  laughs. 
Should  please  most  theatregoers. 

BOX  OFFICE  SLANT:  Should  garner 
some  extra  dough  where  Brown  is  popular. 

Cast:  Joe  E.  Brown,  Adele  Mara,  Victor  Jory, 
Fritz  Feld.  Don  Beddoe.  Will  Wright,  Russell  Simp- 
son, Pedro  de  Cordoba,  Joan  Woodbury,  Ralph  Peters. 
Joe  McGuinn,  Lloyd  Bridges,  Forrest  Tucker,  Noble 
Johnson,  Chief  Thunder  Cloud.  Credits:  Directed  by 
Charles  Barton.  Screenplay  by  Oliver  Drake.  Karen 
DeWolf  and  Francis  Martin.  Story  by  Oliver  Drake. 
Director  of  photography,  Henry  Freulich.  Produced 
by  Robert  Sparks. 

Plot:  The  scion  of  a  wealthy  family,  with 
a  whim  for  horticulture,  decides  to  use  his 
riches  to  beautify  the  wide  open  spaces.  At 
a  frontier  town,  he  clashes  with  a  notorious 
bandit  and  is  acclaimed  a  hero  for  "taming" 
Box  Office  Slants  Continue  on  Page  19 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


February  21,  1942 


JOIN  UP  WITH  "GARDEN  ENROLLMENT  WEEK"        80  Shows  Industry's 

Gift  to  Combat  Troops 


Secretary  of  Agriculture  Wickard  has  requested  that  all  48  states  participate  in  a  National  Garden 
Enrollment  Week  beginning  March  1st.  All  Governors  have  received  this  request  and  Prentice 
Cooper,  Governor  of  Tennessee,  has  been  appointed  chairman.  Movement  is  expected  to  result  in 
5,360,000  gardens. 

In  conducting  either  the  entire  campaign  or  in  co-operating  with  established  clubs  in  your 
vicinity  that  will  be  interested  in  increasing  their  memberships,  you  will  not  only  be  doing  your 
country  a  good  deed  but  you  will  be  attracting  favorable  notice  to  your  theatre  and  bringing  many 
people,  who  are  not  ordinarily  theatre-goers,  to  your  place  of  business  for  the  purpose  of  registering, 
receiving  instructions,  etc. 

The  time  is  short.  Contact  the  proper  persons  or  organizations  now. 


Conservation  Pledges 
Pour  Into  WPB  Office 

Pledges  of  participation  in  the  Government's 
program  to  salvage  materials  vital  to  the  war 
effort  are  coming  in  to  the  War  Production 
Board  from  retail  merchants  in  all  sections  of 
the  country  at  the  rate  of  thousands  per  day. 
More  than  15,000  replies  already  have  been 
received  from  store  owners  stating  that  they 
are  cooperating.  The  rate  of  return  is  increas- 
ing daily. 

Conservation  efforts  of  these  retailers  involve 
a  thorough  housecleaning  of  their  stores  to  dis- 
pose of  all  waste  materials  and  the  appoint- 
ment of  employees  specifically  charged  with 
supervision  of  continued  collection  and  disposal 
of  waste  either  by  sale  to  dealers  or  by  gift 
to  charities,  schools  or  other  organizations. 

Merchants  who  sign  the  pledge  of  participa- 
tion in  the  salvage  program  are  given  the  right 
to  display  window  emblems,  sent  them  by  the 
Bureau,  containing  the  message  "This  store  is 
helping  make  weapons  from  waste  by  salvaging 
waste  paper,  old  rags,  scrap  metal,  old  rubber." 

Stores  which  have  not  received  pledge  cards 
are  requested  to  write  to  the  Bureau  of  Indus- 
trial Conservation,  War  Production  Board, 
Washington,  D.  C. 


Put  Theatre  in  Front 
Rank  of  Bond  Selling 

if  yours  happens  to  be  one  of  the  many  com- 
munities that  have  not  set  aside  a  special  week 
designated  as  "Defense  Bond  and  Stamp  Week" 
you  might  get  your  theatre  into  the  limelight 
by  instituting  the  activity. 

It  would  be  advisable  to  approach  city  offi- 
cials, the  postmaster,  etc.,  to  obtain  civic  spon- 
sorship, and  you  should  be  able  to  get  the  mayor 
to  issue  a  proclamation  covering  the  activity. 
With  such  sponsorship  the  securing  of  talent 
to  appear  on  stage ;  pretty  girls  to  sell  the 
stamps  and  bonds ;  having  the  various  civic 
groups  take  part  in  a  body;  and  short  (prefer- 
ably 1  and  Yz  minute)  speeches  to  be  made 
from  stage  by  civic  and  business  leaders. 

You  can  generate  enough  interest  in  the  week 
to  keep  something  going  every  night  that  will 
serve  to  attract  additional  patronage  and  at 
the  same  time  you  will  have  the  personal  satis- 
faction of  lending  your  effort  to  a  cause  that  is 
certain  to  reflect  credit  on  your  enterprise. 

How  about  getting  a  prize  from  the  mer- 
chants for  the  girls  who'sell  the  largest  amount 
of  bonds  or  stamps,  also  some  consolation 
prizes  for  the  runners-up.  Present  the  prizes 
from  your  stage  on  the  last  night  of  the  drive, 
of  course. 


Canadian  Benefit  Show  Nets 
$1,400  For  Aid  Raid  Victim  Fund 

Over  1,700  persons  packed  the  Palace  Theatre, 
Windsor,  Ont,  Canada,  one  night  recently  for 
an  all-star  benefit  performance  in  support  of 
the  Queen's  Canadian  Fund  for  Aid  Raid  Vic- 
tims. Contributions  of  the  record-breaking 
crowd  amounted  to  approximately  $1,400,  ac- 
cording to  Palace  Manager  Cem  Merritt. 

A  score  of  cooperative  agencies  assisted  in 
making  the  show  a  success,  but  greatest  credit 
was  accorded  artists  from  Detroit  who,  after 
putting  through  a  strenuous  day  fulfilling  their 
own  engagements,  gave  up  many  of  their  sleep- 
ing hours  to  put  on  the  show  for  the  Canadians. 

Earl  Hudson,  managing  director  of  United 
Detroit  Theatres,  worked  closely  with  the 
Windsor  committee  of  B'Nai  B'rith  in  making 
arrangements  for  the  appearance  of  the  De- 
troit artists.  Key  figure  of  the  Windsor  com- 
mittee was  Manager  Merritt,  who,  with  Hudson 
and  several  workers,  devoted  much  valuable 
time  to  insure  the  success  of  the  show. 


Use  Patriotic  Colors  in  Programs 

The  use  of  red,  white  and  blue  color  schemes 
on  programs  is  getting  good  reaction  for 
theatres  who  have  formerly  used  other  colors 
for  this  type  of  advertising. 


Stamp  Matinees  and  Nights 

Have  you  instituted  Defense  Stamp  Matinees? 
Or  Defense  Stamp  Family  Nights?  You'll  find 
it  a  profitable  and  heartily  received  event. 


JHIPX ,  PLANES 

Kl  LP  'EM  FLYING! 


The  first  80  screen  programs  on  16  mm.  film 
for  showing  to  American  soldiers  in  combat 
areas  were  presented  to  the  War  Department 
Wednesday,  as  a  gift  of  the  motion  picture  in- 
dustry. 

In  presenting  the  films  to  Brigadier  General 
F.  H.  Osborn,  Chief  of  Special  Services  Branch, 
Francis  S.  Harmon,  executive  vice-chairman  of 
the  War  Activities  Committee,  pointed  out  that 
this  was  the  first  time  all  companies  ever  had 
agreed  to  reduce  current  feature  films  and  short 
subjects  to  16  mm.  size. 

Industry  leaders  present  at  the  presentation 
of  the  films  to  General  Osborn  were :  Jack 
Cohn  and  A.  Montague,  Columbia;  Nicholas  M. 
Schenck,  Loew's ;  N.  V.  Ritchey,  Monogram ; 
Barney  Balaban,  Paramount ;  O.  Henry  Briggs, 
PDC ;  Andy  Smith,  representing  George  J. 
Schaefer  of  RKO ;  Seymour  Borus,  represent- 
ing James  R.  Grainger  of  Republic ;  W.  C. 
Michel,  20th-Fox ;  Carl  Leserman,  representing 
E.  C.  Raftery  of  United  Artists ;  Nate  J.  Blum- 
berg  and  John  J.  O'Connor,  Universal ;  Joseph 
H.  Hazen,  Warners. 

General  Osborn  in  accepting  the  gift  said  that 
this  generous  action  enabled  his  department  to 
furnish  current  films  to  entertain  men  on  the 
fighting  front  at  least  60  days  earlier  than  would 
have  been  possible  if  a  special  appropriation  had 
been  required  to  pay  for  them.  No  admission 
charges  will  be  made  at  these  showings  in  com- 
bat areas.  He  said  that  showings  abroad  were 
under  the  overseas  unit  of  the  Special  Services 
Branch,  entirely  distinct  from  the  U.  S.  Army 
Motion  Picture  Service  in  Army  Camps  in  the 
U.  S.  Six  hundred  new  theatres  in  the  latter 
classification  are  to  be  opened  within  a  few 
months  to  meet  needs  of  the  expanded  forces. 


Stamp  Drives  at  Warner  Theatres 

Warner  Theatres  in  and  around  the  Phila- 
delphia area  have  instituted  sales  of  Defense 
stamps  and,  where  such  requests  are  made, 
stamps  will  be  given  in  place  of  change  by 
theatre  cashiers.  The  activity  was  instituted  by 
Ted  Schlanger,  Warner  Zone  Manager,  and  has 
the  whole-hearted  approval  of  Lewis  Weiler, 
local  advertising  executive  for  the  Treasury 
Department. 


Marine  Corps  Hymn  Accessory 

A  long  established  recruiting  aid  of  the 
United  States  Marine  Corps  is  sheet  music  of 
the  "Marines'  Hymn."  The  cover  is  in  colors 
and  would  serve  as  an  excellent  and  timely  give- 
away at  theatres.  As  this  unit  of  the  armed 
service  is  still  recruiting  you  may  be  able  to 
obtain  supply  of  this  sheet  music  from  your 
local  Marine  enlistment  officer. 


Grott's  Defense  Stamp  Booth        Defense  and  Entertainment 


Among  theatremen  promoting  the  sale  of  De- 
fense Bonds  and  Stamps,  few  are  more  active 
than  Manager  Harold  Grott  of  the  Met  Theatre, 
Baltimore.  Shown  above  is  a  portion  of  the 
booth  erected  in  the  lobby  for  the  patriotic 
cause.  The  sale  of  Defense  Stamps,  reports 
Grott,  is  "very  good." 


Utilizing  the  now  famous  V  followed  by  three 
dots  and  a  dash,  Manager  Robert  Rothafel  of 
the  Ritz  Theatre,  Los  Angeles,  is  amplifying 
the  device  with  this  line:  "ENTERTAIN- 
MENT is  Vital  to  Effective  DEFENSE !  MO- 
TION PICTURES  are  Your  Best  ENTER- 
TAINMENT."   The  V  in  Vital  is  a  giant  V. 


t's  what  we  tell  the  world  in 


Gloria's  true  success  story  —  and 
the  greatest  trailer  you've  ever  run! 
The  entertainment  value  of  a  feature 
packed  in  five  minutes  of  the  most 
sensational  ticket-selling  in  all  our 
trailer-making  history!  Play  it  early! 
Play  it  long!  And  watch  it  work! 


WARNER  BROS.  PRESENTS 


A 


S 


IN  MY HEART  • 


KAY  FRANCIS  •  WALTER  HUSTON 

with 

PATTY  HALE*  FRANKIE  THOMAS  •  BORRAH  MINEVITCH  &  HIS  RASCALS 

and  introducing 


Dii 


Directed  by  Jo  Grahai 

Original  Scree-  Play  by  Adele  Comandini 
Suggested  by  a  Play  by  Dorothy  Bennalt  and  Irving  Wr.n* 


Page  12 


SHOWMEN'S    TRADE    REVIE  W 


February  21,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Vatktv  Club  Jlote* 

iOHN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Spitalnys  Are  Hosts  at  Spook  Party; 
"Louisiana  Purchase"  Company 
Guests  at  Club  Headquarters 

Friday  night  the  hosts  were  Mr.  and  Mrs. 
Maurice  Spitalny.  As  it  was  the  13th  they 
decided  to  have  a  real  spook  night.  The  result 
was  a  new  record  in  attendance  and  a  wonderful 
evening  of  entertainment  for  everyone.  A  shivery 
spook  show  highlighted  the  affair  and  sent  some 
of  the  wives  home  looking  over  their  shoulders. 

Guests  this  week  include  Victor  Moore,  Billy 
Gaxton  and  several  of  the  lovelies  of  "Louisiana 
Purchase,"  the  current  show  at  the  Nixon  Thea- 
tre. Keith  Bain,  Manager  of  Lawrence  Welk's 
Orchestra,  is  in  ahead  of  their  appearance 
next  week  at  the  Stanley.  The  way  he  is  work- 
ing should  bring  the  Stanley  a  record  week. 

The  Ladies  Theatrical  Society  has  embarked 
upon  a  series  of  Red  Cross  First  Aid  Lessons 
along  with  their  regular  Red  Cross  work.  Our 
hats  are  off  to  their  wonderful  work  along  this 
line.  If  you  walked  into  the  Club  Tuesday  or 
YVednesday  of  any  week  you  would  think  you 
had  surely  walked  into  Red  Cross  Headquarters. 
Ten  or  fifteen  sewing  machines  going  all  day 
with  piles  upon  piles  of  clothing  being  packed  up 
ready  to  ship  out. 

Charlie  Eagles,  Manager  of  the  Stanley  The- 
atre, suffered  quite  a  severe  shock  as  a  result  of 
two  bandits  who  held  him  up  and  got  away  with 
some  $8000  after  roughing  him  up  considerably 
and  tieing  him  up  with  adhesive  tape  so  that 
he  couldn't  move.  To  top  it  off  they  covered  his 
mouth  also  so  he  couldn't  call  for  help.  It  is 
seldom  such  a  display  of  abdominal  fortitude  is 
evident  in  the  face  of  a  gun ;  Charlie  ran  out 
of  the  office  twice  trying  to  summon  help  only 
to  be  dragged  back  into  the  office  to  be  tied  up. 
The  robbery  happened  Monday  morning  about 
9  a.m.  before  anyone  else  had  arrived  at  the 
theatre. 


Tent  No.  5 — Michigan 

12  Pioneers  Honored  at  Banquet; 
Charlie  Perry  Working  on  "Hey 
Rube"  Campaign;  Buermeles  Hosts 
at  Sat.  Affair 

By  the  time  this  is  printed,  Michigan  Tent's 
biggest  local  affair  will  be  past  history — the 
Pioneer  Banquet.  Twelve  Michigan  showmen 
have  been  picked  for  the  initial  honor,  and  will 
be  named  the  First  Pioneers  on  this  occasion. 
Not  all  the  grand  old  names  of  the  industry's 
first  forty  years  have  been  selected  this  time — 
there  will  be  more  to  add,  so  that  this  roll  can 
be  made  a  continuing  affair,  year  after  year. 

Charlie  Perry,  manager  of  the  Adams,  is 
working  away  on  his  "Hey  Rube"  campaign 
with  enthusiasm,  and  with  the  support  of  most 
individual  members  of  Variety.  There  will  be 
a  heap  longer  roll  call  on  the  next  session  of 
the  local  tent,  and  Perry's  campaign  will  reap 
a  big  share  of  the  credit. 

Last  Saturday  was  a  quiet  family  night  at 
the  clubrooms,  with  a  group  of  the  old  stalwarts 


HEY  RUBE  DRIVE  EXTENDED 

The  "Hey  Rube"  membership  drive  has 
been  extended  to  March  1  and  by  that  time, 
every  exchange  center  in  the  country  will 
have  a  Variety  Club  as  well  as  a  couple  of 
cities  which  are  not  exchange  centers.  Tents 
are  now  being  organized  in  Chicago,  New 
Haven,  Portland  and  Seattle. 


Sabu  a  Texas  Visitor 

Sabu,  Indian  film  star,  was  guest  of  honor  at  the 
Variety  Club  of  Texas  luncheon  this  week.  The 
youngster  was  making  a  tour  under  sponsorship 
of  the  Treasury  Department  to  stimulate  the 
sale  of  defense  stamps  by  newspaper  carriers  and 
school  children.  In  group  above  from  left  to 
right  are:  R.  J.  O'Donnell,  W.  E.  Underwood, 
Sabu,  Paul  Short,  Chief  Barker  R.  E.  Griffith 
and  Major  Laurence  Melton,  national  president 
of  American  Disabled  War  Veterans,  who  was 
principal  speaker  of  the  day.  The  visit  of  Sabu 
coincided  with  Variety's  all-out  campaign  in 
Texas  to  organize  the  sale  of  stamps  at  each 
theatre  boxoffice  in  the  state. 

out  for  a  good  time.  Unique  to  the  Club  was 
a  new  form  of  entertainment,  billed  by  Maestro 
Wade  Allen  as  A  Lad  and  Two  Lasses — three 
strolling  singers  whose  music  and  vocalizing 
went  over  nicely  as  they  wandered  through  the 
rooms,  occasionally  played  for  dancing. 

This  coming  Saturday  will  celebrate  Co- 
operative Theatres  Night,  with  Jean  and  Cully 
Buermele  as  King  and  Queen  for  the  occasion. 
Plans  for  a  big  affair  are  again  being  supervised 
by  Allen,  and  a  surprise  show  is  planned. 

'*>•   ■   

Tent  No.  11— Washington 

725  at  Valentine  Party;  Club  Gives 
$2,200  to  Navy  Relief  Society;  New 
Paramount  Branch  Opens  Saturday 

Barkers  and  their  ladies  held  a  party  for 
Valentine's  Day  and  more  than  125  attended. 
It  was  held  at  the  Willard  Hotel,  headquarters 
of  the  club.  At  the  same  time  Chief  Barker 
Vince  Dougherty  presented  a  check  for  more 
than  $2200  to  Admiral  E.  L.  Train,  head  of  the 
Navy  Relief  Society,  as  the  club's  donation  to 
this  wonderful  cause.  Guests  of  honor  were 
Miss  Gene  Tierney  and  her  husband,  Count 
Oleg  Cassini,  and  the  count's  mother.  Countess 
Cassini.  Seated  at  the  head  table  were  Miss 
Tierney,  her  husband  and  mother-in-law,  Dough- 
erty, Father  Stone,  Admiral  Train,  Carter  Bar- 
ron, Harry  Somerville,  Sam  Wheeler,  Hardie 
Meakin,  Tony  Muto  and  Commdr.  Herman 
Spitzel. 

Barker  Ed  Fontaine,  branch  manager  for 
Paramount,  will  play  host  to  nearly  500  per- 
sons on  the  opening  of  his  new  exchange  Satur- 
day, February  21.  Exhibitors  from  the  entire 
territory  will  attend  as  will  members  of  the 
Diplomatic  and  official  Government  circles. 

Barker  Dan  Terrell  has  been  vacationing  in 
Sun  Valley,  a  trip  he  won  for  his  campaign  on 
the  picture  of  the  same  name.  Barker  Charles 
Stofberg  has  been  appointed  director  of  informa- 
tion for  the  newly  created  Rent  Control  Admin- 
istration which  supervises  all  rents  in  this  busy 
Capital.  Any  night  at  the  club  rooms  will  find 
bigwigs  from  all  parts  of  the  country  hobnob- 
bing with  the  barkers  of  the  club. 


Tent  No.  13— Philadelphia 

750  Service  Men  Entertained  at  Pre- 
view; Report  on  Dimes  Drive 

The  Ladies  Auxiliary  entertained,  on  Sunday, 
150  soldiers,  sailors  and  marines,  with  a  preview 
showing,  after  which  refreshments  were  served. 
Barker  Nat  Levy,  RKO  district  manager,  was 
responsible  for  the  appearance  of  Edward  Ar- 
nold. 

Barker  Frank  McNamee,  Campaign  Chair- 
man of  the  Infantile  Paralysis  Campaign,  gives 
some  interesting  figures  of  the  Motion  Picture 
Committee  of  the  March  of  Dimes,  as  follows  : — 
Warner  Bros.  Theatres  —  $28,015.61 ;  Inde- 
pendent Theatres— $10,751.34;  Legitimate  The- 
atres—$952.64 ;  Film  Exchanges— $658.25  ;  total 
from  theatres  in  Philadelphia  —  $40,377.84. 
Barker  McNamee  reported  that  122  out  of  125 
independent  theatres  in  Philadelphia  partici- 
pated in  the  drive.  It  is  also  interesting  to 
know  that  the  independent  theatres  this  year 
produced  $10,751  as  against  $5,500  last  year,  an 
improvement  of  over  $5,000.  The  Motion  Pic- 
ture Industry  has  again  demonstrated  its  tre- 
mendous power  and  influence.  The  total  Infan- 
tile Paralysis  Campaign  this  year  in  Philadelphia 
will  exceed  $100,000,  as  compared  with  $60,000 
for  last  year,  and  $33,000  for  the  1940  Campaign. 

Barker  Al  Davis  started  off  his  Gin  Rummy 
Tournament  Tuesday  night  with  a  large  list  of 
entries. 


Tent  No.  17— Texas 

National  A.A.U.  Track  Meet  Set  for 
July  3-4;  Four  Special  Events  Planned 

Representatives  from  the  Southwestern 
A.A.U.  attended  a  meeting  of  the  Board  of 
Directors  this  week  to  discuss  various  details 
surrounding  the  handling  of  the  National 
A.A.U.  Track  Meet  to  be  held  in  Dallas  under 
the  sponsorship  of  the  Variety  Club  of  Texas. 
After  discussion,  the  Board  set  Friday  and 
Saturday,  July  3  and  4,  as  the  days  on  which 
the  Meet  will  be  run.  The  A.A.U.,  which  ar- 
ranges all  races  and  entries,  has  decided  to  run 
four  special  events  for  men  in  the  Service. 

At  the  regular  Monday  luncheon  Major 
Laurence  R.  Melton,  member  of  the  Governor's 
Military  Advisory  Committee  and  National 
Commander  of  Disabled  American  Veterans, 
was  the  guest  speaker.  Major  Melton  gave  a 
most  interesting  talk  with  respect  to  world  af- 
fairs and  the  necessity  for  proper  application  of 
true  Americanism  to  the  problems  now  facing 
our  country. 

Recent  visitors  to  the  Dallas  Club  Quarters 
included  Nat  Wolf,  former  Chief  Barker  of  the 
Cleveland  Tent,  accompanied  by  his  wife ;  Mr. 
and  Mrs.  R.  W.  Sparks  of  Washington,  D.  C. ; 
Bill  Thomas  of  Hollywood;  Henry  Rogers  of 
Sweetwater  ;  and  William  E.  Lind  of  Los  An- 
geles. 

Mr.  and  Mrs.  Oscar  Ray  were  host  and 
hostess  at  the  Valentine  Bingo  Party  held  in 
the  Club  Quarters  last  Saturday  night. 


Tent  No.  25— So.  Calif. 

The  Robb  and  Rowley  Convention  held  at 
Corpus  Christi,  Tex.,  last  week  wired  con- 
gratulations to  Tent  25.  The  telegram  said  125 
delegates  were  present  including  National  As- 
sistant Chief  Barker  Bob  O'Donnell,  Past  Chief 
Barker  Paul  Short  and  Chief  Barker  R.  E. 
Griffith  of  Tent  No.  17  and  L.  C.  Griffith,  Chief 
Barker  of  Tent  No.  22,  as  well  as  E.  V.  Rich- 
ards, Harold  Robb,  Lou  Anger,  Ed  Rowley, 
Jimmy  Grainger,  and  Myron  Blank. 


Cottom  Capitalizes  on  Public's 
Interest  in  Pictures  of  Selves 


Wins  Friends  and  Patrons 
By  'Snapping'  Pedestrians 
Then  Displaying  Lucky  Photo 

If  you  have  a  camera,  or  if  a  member  of  your 
staff  owns  one,  you  can  put  it  to  work  building 
patronage  for  your  theatre.  After  all,  practi- 
cally everyone  is  interested  in  pictures — not 
merely  the  ones  you  show  on  your  screen,  mind 
you,  but  also  pictures  of  themselves.  You  can 
use  those  pictures  to  excellent  advantage  in  an 
institutional  stunt  that  can't  help  but  succeed 
because  of  its  human  interest. 

Has  it  been  tried  before?  Yes,  and  with 
exceptionally  good  results  by  Manager  Robert 
Cottom  of  the  Nile  Theatre,  Bakersfield,  Calif. 
With  his  little  camera  and  a  card  in  the  box- 
office,  he  did  it.  Walking  around  town,  he 
snapped  pictures  of  pedestrians  in  front  of  store 
windows,  crossing  the  street,  going  in  or  com- 
ing out  of  a  store,  talking  to  a  friend  on  the 
corner,  etc. 

After  developing  his  film,  Cottom  found  he 
had  pictures  revealing  people  in  all  sorts  of 
expressions  and  activities.  In  other  words, 
he  had  a  veritable  cross-section  of  humanity. 
That  would  make  a  good  story,  he  thought, 
so  he  sold  the  newspaper  on  the  idea  of  carry- 
ing an  advance  story  about  the  stunt  he  had 
in  mind.  Briefly,  it  was  this :  Of  the  pictures 
taken  at  any  one  time,  one  would  be  posted  in 
the  box-office.  The  person  correctly  identifying 
himself  or  herself  would  receive  a  free  guest 
ticket. 

From  then  on,  it  was  easy.  Cottom  is  still 
taking  the  pictures,  still  posting  certain  ones  in 
the  box-office  window,  still  attracting  people  to 
the  theatre  who  come  to  see  if  they're  "on 
display."  For  the  most  part,  he  photographs 
women,  because  they  show  the  most  interest  and 
curiosity  as  to  what  it's  all  about. 

Now  if  you  think  that  a  large  blowup  of  the 
original  snapshot  is  displayed  out  in  front, 
you're  all  wrong.  Cottom  uses  the  small  origi- 
nal, and  only  one  at  a  time.  His  reasoning  on 
this  point  is  logical :  the  smaller  the  picture, 
the  closer  to  the  theatre  the  prospect  has  to 
come  to  see  it,  and  the  closer  the  prospect  comes 
to  the  theatre,  the  better  the  chance  to  sell  him 
a  ticket. 

Friends  and  countless  new  customers  for  the 
Nile  have  been  created  by  the  candid  camera 
stunt,  Cottom  declares.  An  expensive  camera 
isn't  needed — even  a  Brownie  will  do.  The 
only  cost  is  that  of  developing  and  printing, 
and  that's  relatively  inexpensive.  As  we  said 
before,  if  you  don't  have  a  camera,  perhaps 
a  member  of  your  staff  has  one  he  will  loan  you. 
It  is  important,  however,  that  you,  not  an  assis- 
tant, take  the  pictures.  Thus  you  make  friends 
for  yourself  and  new  patrons  for  your  theatre. 
You'll  learn  a  lot  about  your  public  by  devoting 
an  hour  or  two  each  week  to  "snapping"  them 
as  they  go  about  their  business. 

We'll  be  surprised  if  a  goodly  number  of 
showmen  don't  "snap  up"  this  idea  in  a  hurry ! 


Something  to  Remember 

Said  one  successful  American :  "When  I  did 
well.  T  heard  it  never.  When  I  did  ill,  I  heard  it 


CAPITALIZE  ON  10  BEST 


Showmen  Could  Duplicate 
Department  Store  Ad  Stunt 

A  New  York  department  store  is  currently 
conducting  an  advertising  stunt  that  is  deserv- 
ing of  duplication  by  many  theatres.  The  store 
has  three  or  four  women  each  carrying  one  of 
the  larger  toy  balloons,  lettered  with  the  message 
of  the  store,  into  the  crowded  aisles  of  other 
stores  in  the  Times  Square  area. 

As  the  women  crowd  their  way  in  the  con- 
gested aisles  they  keep  up  a  continual  patter 
of  apologies  and,  for  the  most  part,  succeed  in 
getting  their  message  across  very  effectively. 
They  work  singly  which  allows  for  wide  cov- 
erage of  the  stunt.  It  could  be  duplicated  with 
flags,  large  shopping  bags  or  other  accessories 
if  the  large  balloons  are  not  available. 

There  should  be  little  chance  of  offending  the 
store  owners  if  the  stunt  is  confined  to  adver- 
tising theatre  attractions. 


Smilers  Receive  Guest  Tickets 

A  theatre  representative  roamed  the  streets 
of  Decatur,  Ind.,  handing  out  guest  tickets  to 
a  number  of  smiling  pedestrians  as  one  of  the 
highlights  of  the  "Smilin'  Through"  campaign 
put  over  by  Roy  Kalver,  Adams  Theatre. 


To  Succeedr  Exhibitor 
Must*  Have  Imagination 

Speaking  on  "The  Small  Town  Showman's 
Great  Opportunity"  at  the  recent  MGM  Ex- 
hibitor Forum  in  Memphis,  Tenn.,  M.  A.  Light- 
man,  president  of  Malco  Theatres,  declared  that 
"the  theatre  business  is  a  business  of  imagina- 
tion" and  that  a  man  without  imagination  "has 
a  tenstrike  against  him." 

"A  capable  exhibitor,"  Lightman  said,  "is  on 
his  toes  all  the  time,  he  is  planning  things,  de- 
termined to  make  his  theatre  a  little  bit  better, 
a  little  bit  bigger,  a  little  bit  finer — something 
you  can  use  your  mind,  imagination  and  intui- 
tion in  executing." 

The  Memphis  theatreman's  concluding  words 
should  be  studied  carefully  by  every  small  town 
showman : 

"If  I  were  in  a  town  of  500  to  1,500  popu- 
lation and  there  was  a  weekly  newspaper,  I 
would  think  of  something  to  make  that  paper 
a  vital  thing,  then  I  would  make  that  editor 
feel  I  was  his  partner  and  that  we  were  work- 
ing together  in  a  common  caused  A  number 
of  things  come  to  my  mind.  I  might  run 
ads  for  coming  attractions  for  seven  days, 
and  perhaps  on  the  seventh  day  a  certain 
number  of  those  ads  would  be  accepted  at 
the  box-office.  I  would  do  something  to 
make  the  patron  hold  that  ad  for  seven  days, 
and  at  the  end  of  30  days  the  one  bringing  in 
the  largest  number  would  be  admitted  free, 
with  the  result  that  they  would  keep  the  pro- 
grams and  know  what  was  going  on  in  the 
theatre.  I  might  even  telephone  patrons 
three  or  four  weeks  after  a  show  and  ask 
what  picture  had  been  shown  at  a  particular 
time.  I  would  be  constantly  scheming  how 
to  make  people  think  about  my  theatre.  You 
cannot  succeed  if  you  sit  down  and  be  ordi- 
nary, but  if  you  let  your  imagination  run 
riot  in  this  most  creative  business  of  all,  I 
can  assure  you  you  will  be  a  big  operator." 


Three  Girls  Promote  'GWTW' 

Three  stunning  models,  attractively  dressed, 
rode  street  cars,  busses  and  department  store 
elevators  carrying  books  with  "Gone  With  the 
Wind"  jackets  as  part  of  the  "GWTW"  cam- 
paign conducted  by  Ed  Fisher,  Loew's,  Houston. 
He  also  arranged  an  interview  with  the  former 
local  Scarlett  O'Hara  and  extended  an  invita- 
tion to  the  person  who  received  the  first  seat 
at  the  original  showing. 


Good  Displays! 

Reproduced  herewith  are 
two  examples  of  show- 
selling  activities  at  the 
Jeffery  Theatre,  Chi- 
cago. In  the  display  on 
Columbia's  "You'll  Never 
Get  Rich"  (left),  the 
compo-board  sledge 
hammer  moved  up  and 
down  as  though  actu- 
ally breaking  records. 
In  the  display  on  Univer- 
sal's  "Unfinished  Busi- 
ness," heads  of  Mont- 
gomery and  Foster  pass- 
ed back  and  forth  behind 
head  of  Irene  Dunne. 


Many  theatres  are  reviving  the  ten  best 
pictures  of  1941  as  selected  by  newspaper  and 
magazine  critics  in  Film  Daily's  annual  poll. 
Most  popular  method  of  revival,  according  to 
indications,  is  to  run  an  advance  trailer  an- 
nouncing the  selections,  along  with  a  note  to 
the  audience  to  ask  any  attendant  for  a  re- 
quest card  on  which  to  mark  the  picture  they'd 
like  to  see  again.  Pictures  getting  the  most 
votes  are  brought  back.  Request  Nights, 
Best  Picture  Festivals,  etc.,  can  be  inaugurated 
in  connection  with  the  return  showings.  Na- 
tional Screen  Service  offers  suggested  copy 
for  trailers,  or  will  make  them  up  according 
to  the  exhibitor's  own  copy  and  instructions. 


t » 


THE  WHOLE  INDUSTRY  HAS 
ITS  EYE  ON  MISTER  V  ! 


i 

i 

i 
i 
i 
i 


i 

i 

i 

i 

i 

i 


SHOWMEN  ARE  WATCHING  THE  SMASH  BUSINESS... 

NEW  YORK  CITY  —  Rivoli:  Off  to  record  long  run  as  opening  week-end  plays 
to  more  than  50,000  admissions.  Held  over.  Now  in  its  2nd  week  of  in- 
definite long  run! 

LOS  ANGELES  —  Four  Star:  Gets  away  to  S.R.O.  business  as  critics  give  "Mister V" 
a  rave  ovation.  Looks  set  for  a  full  month  at  this  ace  house! 

SHOWMEN  ARE  READING  THE  GREAT  REVIEWS... 


"A  masterful  and  magnetic  motion  picture 
.  .  .  crackles  with  suspense.  Howard  portrays 
a  character  of  true  heroic  stature." 

—  New  York  Herald  Tribune 

"Decidedly  exciting  melodrama.  'Mister  V 
is  a  gallant  figure  to  capture  the  imagination 
and  stir  the  blood."  — New  York  times 

"Gripping  melodrama,  packed  with  suspense 
.  .  .  will  make  your  heart  jump.  Howard  is 
superb!"  —  New  York  Mirror 


"Exciting!  Howard  plays  the  title  role  with 
a  nicely  balanced  sense  of  the  comic  and 
dramatic."  —New  York  Daily  News 

"Enormously  entertaining  melodrama  .  .  . 
suspenseful,  amusing.  Howard  is  tops.  You'll 
enjoy  this  one."  — Journal-American 

"Tingling  entertainment.  Speed,  excitement, 
thrills,  suspense,  humor  and  drama  in  this 
artful  blend  of  romance  and  adventure." 

—  World-Telegram 


SHOWMEN  ARE  PLANNING  THEIR  CAMPAIGNS  ON  A 
SCALE  AS  BIG  AS  THE  PICTURE  ITSELF! 


Page  16  SHOWMEN'S    TRADE  REVIEW 

Proper  Balance  of  Entertainment  Elements  Calls  for 
Careful  Selection  and  Precise  Timing  of  Subjects 


R 

S 


This  is  the  first  of  a  series  of  discussions  of  the  impor- 
tant matter  of  proper  program  arrangement.  Follow-up 
articles  will  deal  with  the  general  principles  which  guide 
experienced  showmen  in  putting  programs  together  to 
attain  audience  satisfaction. 

With  increased  employment,  fatter  pay  checks 
and  other  factors  all  adding  up  to  a  general  rise 
in  theatre  attendance,  the  spotlight  is  again 
focussing  on  the  all  important  problem  of  proper 
show  construction— better  known  as  arranging 
a  balanced  program. 

All  too  frequently  shows  have  the  appearance 
of  having  been  thrown  together  in  a  hit  or  miss 
manner  with  little  or  no  attention  given  to 
timing;  arrangement  of  subjects;  selection  of 
units  of  non-conflicting  values;  scheduling 
breaks  to  take  greatest  advantage  of  peak  peri- 
ods;  and  the  many  other  items  that  enter  this 
very  important  duty  of  the  capable  theatre 
manager. 

The  consistent  offering  of  well  balanced  pro- 
grams is  one  of  the  most  valuable,  yet  intangi- 
ble, assets  of  the  theatre.  It  serves  to  completely 
satisfy,  in  "just  right"  portions,  the  entertain- 
ment and  recreational  appetite  of  the  observer. 

The  effects  of  a  well  balanced  program  on  the 
patron  seated  in  the  auditorium  can  be  best 
likened  to  partaking  of  a  dinner  where  every  de- 
partment of  the  culinary  art  is  at  its  best.  Where 
the  service  is  unpretentious  ■  yet  flawless.;  with 
each  course  appearing  in  corrtct  order  and  pre- 
cisely proper  portions,  and  the  finger  bowl  com- 
ing at  the  exact  moment  when  the  diner  experi- 
ences the  very  ultimate  in  satisfaction  and 
contentment.  The  two  services  are  similar  in 
that  the  partaker  of  the  well  prepared  meal  will, 
without  ever  being  able  to  cite  any  particular 
reason,  return  frequently  to  the  place  where  the 
meal  was  served.  And,  the  same  is  true  of  the 
theatre  patron  who  experiences  a  feeling  of  con- 


Feminine  'Pickets'  Stop  Traffic 

Carrying  signs  with  the  copy,  "  'Moon  Over  Mi- 
ami' Unfair  to  California  Beauties,"  attractive 
usherettes  of  the  United  Artists  Theatre,  Los 
Angeles,  "picketed"  the  house  during  the  recent 
run  of  the  20th  Century-Fox  film.  According  to 
Manager  Tom  Soriero,  the  stunt,  which  stopped 
traffic  and  drew  candid  camera  enthusiasts,  is 
applicable  to  many  pictures  during  the  year,  but 
adds  proudly  that  his  girls  are  "the  best  looking 
usherettes  in  Los  Angeles  if  I  do  say  so  myself." 


tented  well-being  and  satisfaction  after  witness- 
ing a  well  prepared  and  correctly  presented 

show. 

The  necessity  of  knowing  the  entertainment 
content  of  your  feature  and  then  arranging  to 
surround  and  support  it  with  subjects  that  will 
emphasize  its  values  .by  the  supplying  of  color, 
laughs,  music,  technical  or  scientific  illustration, 
or  other  qualities  or  emotional  values  that  have 
no  place  in  the  headline  film  cannot  be  empha- 
sized too  greatly. 

Everybody  knows  that  it  is  impossible  to  offer 
a  program  that  will  meet  with  the  whole  hearted 
approval  of  every  patron  but  attention  to  details 
of  show  building ;  and  a  properly  trained  service 
staff  will  go  a  long  ways  toward  sending  the 
great  majority  of  your  customers  home  well 
satisfied. 

The  individual  conditions  of  each  theatre 
make  the  construction  of  a  "well  balanced  pro- 
gram" a  test  for  the  exhibitor  or  manager  in 
charge  of  putting  the  show  together.  Each  situa- 
tion is  a  problem  unto  itself,  and  no  set  rules 
can  be  laid  down.  However,  there  are  certain 
general  principles  (many  of  them  so  general 
that  their  essential  importance  is  often  over- 
looked) and  it  will  be  the  purpose  of  this  series 
of  articles  to  treat  with  these  factors  of  show 
construction ,  as  practiced  by  seasoned  showmen 
in  giving  the  public  to  whom  they  must  appeal 
those  elements  of  entertainment  which  make  for 
audience  satisfaction  with  every  bill  offered. 


Van  Leer  Arranges  'Blind  Date' 
Party  to  Sell  'Sullivan's  Travels' 

During  the  next  two  or  three  months,  smart 
showmen  will  utilize  any  number  of  clever  ideas 
to  put  "Sullivan's  Travels"  across  in  their  re- 
spective situations,  for  the  picture's  stars  and 
theme  provide  the  basis  for  any  number  of  revo- 
lutionary exploitation  ideas. 

Manager  Arnold  Van  Leer  of  the  Metropoli- 
tan Theatre,  Boston,  started  the  ball  rolling 
when  he  arranged  a  "blind  date"  theatre  party 
between  the  "Sullivans"  and  the  "Lakes."  The 
men  in  the  group  were  soldiers  from  a  near-by 
camp.  As  guests  of.  Paramount  Pictures,  the 
couples  saw  "Sullivan's  Travels,"  after  which 
they  partook  of  midnight  supper  at  the  Latin 
Quarter  as>  guests  of  Lou  Walters; 

Van  Leer's  report  doesn't  state  specifically 
whether  the  actual  names  of  the  participants 
were  "Sullivan"  and  "Lake"  or  not.  In  a  large 
city  like  Boston,  perhaps  actual  "Sullivans"  and 
"Lakes"  were  available.  But  in  small  towns, 
such  may  not  be  the  case.  Nevertheless,  this 
shouldn't  deter  showmen  from  using  the  stunt, 
for  the  men  and  women  can  be  referred  to  as' 
"Sullivans"  and  "Lakes"  in  keeping  with  the 
title  and  feminine  star  of  the  picture. 


House-to-House  Canvass 

A  house-to-house  canvass  to  bring  home  the 
message  of  a  big  coming  attraction  was  utilized 
by  Manager  Charlie  Moyer  of  the  State,  Han- 
over, Pa.,  to  plug  "Sergeant  York."  He  had  a 
crew  of  men  cover  every  town  and  hamlet  with- 
in a  radius  of  twenty-five  miles.  The  canvassers 
gave  away  heralds. 


What  DON'T  They  Discuss? 

A  three-day  contest  on  the  subject:  "When 
Ladies  Meet,  What  Do  They  Discuss?"  was 
landed  by  George  Reef,  Ritz,  Tipton,  Ind.,  as  a 
feature  of  his  "When  Ladies  Meet"  campaign. 


February  21,  1942 

aelson  Promotes  Many  Costless 
runts  at  Prudential's  Farrell 

When  you  look  over  your  past  year's  ex- 
ploitation record,  can  you  say,  with  a  clear 
conscience,  "I  have  done  a  good  job"? 

Thousands  of  managers  will  truthfully  an- 
swer "yes."  And  among  these  showmen  is  Man- 
ager Leo  Raelson  of  the  Farrell  Theatre,  Ozone 
Park,  L.  I.  Looking  over  the  past  year  is 
precisely  what  Raelson  has  been  doing,  and  he 
has  forwarded  us  examples  of  stunts  used  at 
different  times  of  the  year.  Each  of  them  was 
staged,  he  emphasizes,  at  absolutely  no  cost 
to  the  theatre.  Suppose  we  take  a  look : 

August  29;  A  $25  U.  S.  Defense  Bond  given 
to  the  person  fortunate  enough  to  receive  it. 

Sept.  28 :  Distributed  a  large  program  com- 
memorating the  Farrell's  15th  Anniversary 
Week.  Merchants  cooperated  by  buying  space. 
Every  night  was  gift  night  and  party  night. 
A  giant  birthday  cake  was  displayed  in  the 
lobby. 

Oct.  30 :  Staged  a  big  Hallowe'en  Party  for 
the  kiddies,  at  which  free  prizes  and  candy 
were  given.  Kids  indulged  in  many  contests. 
Party  given  through  courtesy  of  S.  S.  Kresge 
5-10-25-cent  store. 

Nov.  11  :  Staged  triple-bill  morning  show 
for  parents  and  children  alike  on  Armistice 
Day.  Special  attraction  was  "Alice  in  Won- 
derland." Added  features  were  "Sun  Valley 
Serenade"  and  "The  Parson  of  Panamint." 

Nov.  17:  Held  a  pre-Thanksgiving  celebra- 
tion. Twelve  big  turkeys  were  given  away  to 
lucky  patrons. 

Dec.  22 :  A  Good-will  and  Good  Cheer  Gala 
Christmas  Party  for  children  was  held  in  the 
afternoon,  with  physicians  and  dentists  spon- 
soring the  event.  Santa  Claus  was  there  in 
person.  Kiddies  sang  Christmas  Carols.  Each 
child  received  a  toy  and  bag  of  candy. 

That  night,  men's  gifts  were  given  to  pa- 
trons fortunate  enough  to  win  them. 


Radio,  Newspaper,  Street  Ballyhoo 
Sell  'Bugle  Sounds'  in  Rochester 

Three  of  the  outstanding  features  of  the 
"Bugle  Sounds"  campaign  instituted  by  Mana- 
ger Lester  Pollock  for  the  showing  of  the  Wal- 
lace Beery  film  at  Loew's  Rochester,  Rochester, 
N.  Y.,  included  a  newspaper  contest,  a  radio 
tieup  and  street  ballyhoo. 

The  Rochester  Sun  ran  a  contest  in  which 
readers  who  correctly  identified  chevrons  of 
non-commissioned  officers  were  awarded  prizes. 

Through  spot  announcements,  Station  WSAY 
broadcast  that  the  first  25  people  to  buy  a  $100 
Defense  Bond  would  each  receive  two  guest 
tickets  to  see  "The  Bugle  Sounds." 

For  street  ballyhoo,  Pollock  used  a  dummy 
tank  motivated  by  a  baby  tractor,  with  a  blow- 
up of  Beery  projecting  from  the  tower. 


Gets  'Em  in  on  Time 

On  certain  shows  it  is  important  for  patrons' 
enjoyment  that  they  catch  the  picture  right  from 
the  beginning.  "Here  Comes  Mr.  Jordan"  is 
such  a  picture.  So  Manager  J.  Maloney  of  the 
Grove,  Chicago,  had  small  heralds  prepared  in 
the  shape  of  a  clock.  The  clock  carried  several 
hands  pointing  to  the  time  of  the  start  of  each 
show.  Copy  stated :  "For  your  fullest  enjoy- 
ment we  urge  you  to  see  'Here  Comes  Mr. 
Jordan'  from  the  beginning,  etc." 


He  Gets  Extraordinary  Publicity 

Some  extraordinary  publicity  was  the  result 
of  "Blossoms  in  the  Dust"  stencils  used  by  Bill 
Arts,  Earle,  Carroll,  la.,  on  the  steps  of  the 
City  Hall.  He  arranged  to  have  the  local  news- 
paper run  a  picture  of  him  scrubbing  the  stencil 
from  the  steps  while  the  mayor  and  chief  of 
police  looked  on  ! 


PUB  /T  ON/ 


t  whisper  .  .  .  shout, 
wait  until  the  last  minute 
.  Don't  be  a  penny- 
...  be  a  dollar-maker. 


business  this  world  has 
seen  flourishes  so  well 
otion  pictures  under  the 
ng  hand  of  advertising. 

d  that's  natural  because 
rtising      show  business 
.  it's  got  to  be. 

amboyant  • . .  glamorous .  •  • 
lorf  ul . . .  attention-arresting 

•  *  •  Trailers 
•  .  Standard  Accessories  .  .  . 
pecial  Accessories. 

Use  them,  you  lucky  stiff, 
and  make  money  doing  it .  .  . 


S611  mOR6  SGflTS 


Ou+Joor 
Advertising  ■"■■■■■i 


Screen 
Advertising 


with  noTionfiL  ^J&l€€fl  service 

PRIZE  BBBY  OF  THE  IBBUSTRY 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


February 


21,  1942 


Kitchen  Quiz  No.  3 

Col.  (3604)  Quiz  Reel  No.  4 


(Very  Good) 


9  mins. 

Ed  East  and  Polly  again  give  tips  on  house- 
keeping— a  subject  which  certainly  will  interest 
all  the  women  and  a  large  part  of  the  men. 
In  this  subject  such  practical  hints  as  how  to 
send  fudge  to  the  boys  in  camp ;  how  to  make 
candy  out  of  rose  petals;  how  to  separate  eggs 
easily  and  simply ;  how  to  keep  bacon  from 
curling ;  and  how  to  hide  the  taste  of  bad 
medicine,  all  should  prove  Interesting  and  novel 
to  some,  if  not  most,  of  your  audience.  The 
fact  that  Ed  East  and  Polly  are  on  the  radio 
should  give  the  subject  some  draw.  Ben  K. 
Blake  produced. 


College  Champions 


(Good; 


Col.  (3806)  World  of  Sports  No.  6         9  mins. 

A  mixture  of  virtually  every  different  type 
of  sport  in  which  collegians  indulge.  Among 
the  activities  depicted  are  the  famous  Penn 
Relays,  the  University  of  Washington  crew, 
swimming  and  water  polo  at  Michigan  State, 
la  crosse  played  by  the  service  teams,  basket- 
ball by  Long  Island  University,  Dartmouth's 
Winter  Carnival  and  finally  Notre  Dame  play- 
ing football.  It's  rather  a  good  deal  to  be 
crowded  into  one  reel  but  the  result  is  a 
diversified  subject  if  nothing  else.  Bill  Stern 
is  the  commentator  and  Harry  Foster  edited. 


Bond  Drive  Clips  in  Newsreels 

In  joint  cooperation  with  the  Treasury 
Department  and  the  War  Activities  Commit- 
tee, the  newsreels  of  the  industry  have 
pledged  themselves  to  present  short  clips  in 
their  current  release  urging  increased  buying 
of  Defense  Bonds  and  Stamps,  George  Schaef- 
er,  Chairman  of  the  Committee,  announced 
this  week. 

Although  these  short  clips  will  be  carried 
by  all  the  newsreels,  the  first  to  be  released 
are  on  current  issues  of  MGM's  "News  of 
the  Day."  The  following  week's  release 
will  be  carried  by  Fox  Movietone  News. 


to  him.  He  points  out  that  no  feeling  is  so 
low  for  a  soldier  as  to  hear  the  mail  call  read 
without  his  name  on  it. 


Gang  Busters 


(Punchy) 


Spare  Time  in  the  Army 

Col.  (3904)  Panoramic  No.  4 


(Splendid) 

\2y2  mins. 


Three  of  the  boys  at  Fort  Monmouth  got 
together  and  produced  what  is  probably  Co- 
lumbia's best  short  this  season.  Replete  with 
humor  from  beginning  to  the  last  30  seconds, 
timely  because  most  people  have  some  relative 
or  close  friend  in  the  Army,  the  subject  is 
certain  to  catch  the  public  fancy.  Privates 
Franklin  Coen,  Bob  Churchill  and  Bernard 
Rubin  conceived  the  idea  and  produced  the 
picture.  Churchill  enacts  the  principal  role  in 
as  finished  a  manner  as  a  professional  actor. 
The  subject  is  very  funny;  one  serious  note 
at  the  end  is  an  appeal  by  Private  Churchill 
to  everyone  who   knows   a   soldier   to  write 


Lure  of  the  Surf  (Very  Good) 

Para.  (Rl-7)  Sportlight  No.  7  10  mins. 

Ten  of  America's  famous  beaches  are  given 
a  hasty  glimpse  in  this  subject,  which  deals 
with  the  coastline  of  which  America  has  so 
many  miles.  Among  the  interesting  sequences 
are  sand  yachting  at  Sea  Island,  gymnasts  at 
Santa  Monica,  surf  fishing  at  Montauk,  bicycling 
at  Daytona  Beach,  equestrians  at  Cannon  Beach, 
Ore.,  bathing  girls  at  Miami,  a  weenie  roast 
at  Wildwood,  N.  J.,  and  surfboarding  at 
Waikiki.  Ted  Husing's  commentary  has  taken 
cognizance  of  the  proximity  of  some  of  these 
spots  to  danger  zones.  Jack  Eaton  produced. 


Blunder  Below 


(Excellent) 


Para.  (El-5)  Popeye  No.  5  7  mins. 

Popeye  is  a  sailor  on  a  battleship  which 
suddenly  hears  a  submarine.  The  indomitable 
Popeye  jumps  into  the  war  after  having  downed 
his  can  of  spinach,  takes  a  sock  at  a  grinning 
Jap,  who  sticks  his  head  out  of  the  sub  and 
says,  "So  sorry,  please,"  and  proceeds  to 
destroy  the  sub  single-handed.  For  this  he 
is  decorated  with  enough  medals  to  almost 
collapse  him.  This  is  an  excellent  and  timely 
release  in  the  Popeye  series. 


NEWSREEL    SYNOPSES  .  . 


(Released  Saturday,  February  21) 

MOVIETONE  (Vol.  24,  No.  48) — Battleship  Ala- 
bama launched;  Sugar  ration  books  come  off  press; 
Training  flyers  at  Randolph  Field,  Texas;  Military 
highway  under  construction  in  Panama  Canal  zone; 
Arctic  gale  sweeps  Iceland;  Industrial  report  from 
India;  Iran  training  for  war;  Bomber  production  in 
England;  New  England  trotting  race;  Ski  jump  at 
Duke,  Ioda;  Water  skiier  performs  at  Rio  de  Janeiro. 
PATHE  (Vol.  14,  No.  51) — After  Singapore — what?; 
Battleship  Alabama  launched;  Sugar  ration  books  come 
off  press;  Military  highway  under  construction  in  Pan- 
ama Canal  zone;  Soldiers  take  out  "love  insurance"  in 
California;  Arctic  gale  sweeps  Iceland. 
UNIVERSAL  (Vol.  15,  No.  60)— Battleship  Alabama 
launched;  Arctic  gale  sweeps  Iceland;  Aviation  train- 
ing at  University  of  Pennsylvania;  Military  highway 
under  construction  in  Panama  Canal  zone;  Sugar  ration 
books  come  off  press;  Girls  speed  big  bombers;  Chi- 
nese New  Year's  parade  in  Los  Angeles;  Prisoner 
acrobats  in  Atlanta,  Ga. ;  Track  meet  at  Boston ;  New 
England  trotting  race. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  246) — Arctic 
gale  sweeps  Iceland;  U.  S.  strengthening  Panama  de- 
fenses; Iran's  royalty  celebrates  Anglo-Russian  alliance; 
Henderson  explains  rationing;  Welles  speaks  on  unity 
of  Americas;  Lana  Turner  spurs  bond  sales;  Battleship 
Alabama  launched;  New  England  trotting  race;  Track 
meet  at  Boston. 

PARAMOUNT  (No.  51) — Battleship  Alabama 
launched;  Red  Cross  benefit  golf  meet  at  Dallas,  Texas; 
Gardening  campaign  at  Seattle;  Sugar  ration  cards 
come  off  press;  Arctic  gale  sweeps  Iceland;  First 
draft  soldier  to  win  Distinguished  Service  Medal;  Lend- 
lease  report. 


(Released  Wednesday,  February  18) 

PARAMOUNT  (No.  50) — Soldiers  trained  to  repair 
war  equipment  at  Aberdeen,  Md. ;  One  cruiser,  two 
destroyers  and  a  sub-chaser  launched  at  East  Coast 
ports;  A  camera  report  on  Singapore;  Basketball: 
Notre  Dame  vs.  N.Y.U.;  Men  20  to  44  register;  U.  S. 
Navy  raids  Marshall  Islands. 

MOVIETONE  (Vol.  24,  No.  47) — U.  S.  Navy  raids 
Marshall  Islands;  Men  20  to  44  register;  New  cruiser 
launched  at  Camden,  N.  J. ;  Sub-chaser  launched  at 
Brooklyn ;  Congressional  Medal  awarded  posthumously 
to  Lt.  Alexander  Nininger;  Bomber  crew  honored; 
Westminster  Dog  Show  in  New  York;  Spring  train- 
ing begins  for  baseball  players;  Novel  fishing  contest 
at  Long  Beach,  Calif. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  245)— U.  S. 
Navy  raids  Marshall  Islands;  Men  20  to  44  register; 
Army  plane  crew  cited  for  bravery;  Singapore's  fall 
brings  new  perils  to  America ;  Willkie  warns  nation  of 
grave  Japanese  danger ;  Westminster  Dog  Show  in 
New  York;  Baseball  players'  golf  tournament. 

PATHE  (Vol.  13,  No.  50)— U.  S.  Navy  raids  Mar- 
shall Islands;  Men  20  to  44  register;  Soldiers  learn 
weapon  repairing  at  Aberdeen,  Md. ;  R.C.A.F.  visitors 
stage  drill  in  New  York;  Baseball  stars  in  golf  tourna- 
ment; Bobsled  meet  at  Lake  Placid,  N.  Y. 

UNIVERSAL  (Vol.  15,  No.  59)— U.  S.  Navy  raids 
Marshall  Islands;  Men  20  to  44  register;  Twin  de- 
stroyers launched  at  Philadelphia;  Congressional  Medal 
awarded  posthumously  to  Lt.  Alexander  Nininger; 
Canadian  air  cadets  visit  New  York;  Baseball  aces 
fpke  up  golf;  Basketball:  Notre  Dame  vs.  N.Y.U.; 
Westminster  Dog  Show  in  New  York. 


Universal  Serial — 13  Chapters 

1st  Chapter  27  mins.,  others  20  mins. 

The  "war  against  crime"  carried  on  via  radio 
by  the  "Gang  Busters"  program  transfers  to 
the  screen  in  the  form  of  a  chapter  play  that 
Universal  turns  loose  to  score  a  solid  hit  as 
entertainment  for  the  lovers  of  hard-hitting 
action,  crime  and  cops-and-robbers  chasing  of 
the  brand  which  dispenses  thrills.  The  story 
has  been  streamlined  for  thrill  action,  and  the 
arch-criminal  (a  genius  with  a  twisted  soul  and 
powers  to  bring  supposed  "suicides"  back  to 
life  by  a  cute  trick  all  his  own)  is  tailored  to 
order  for  purposes  of  baffling  the  police.  A  far 
better  than  run  'o  the  mill  cast  has  been  assem- 
bled to  play  the  parts  written  into  this  episode 
thriller — and  thriller  it  is  by  dint  of  smart  plot- 
ting and  cleverly  generous  use  of  such  emotion- 
stirring  sounds  as  screaming  police  sirens ;  the 
piercing  shrieks  of  automobile  tires  skidding 
over  city  pavements ;  the  clatter  and  roar  of 
subway  trains  that  rush  noisily  through  tunnels 
used  by  the  criminals  as  a  hiding  place ;  the 
barking  and  chatter  of  pistol  and  machine  gun 
shots.  For  plot  there's  the  simple  idea  of  a 
criminal  bent  upon  making  such  fools  of  the 
city  administration,  and  a  very  likeable  de- 
tective, that  they  will  get  out  of  there.  Mur- 
ders, robberies,  bank  hold-ups  are  run  off  with 
clock-like  precision,  and  the  entirely  unorthodox 
method  of  the  criminals  further  baffles  the  de- 
tective and  his  men.  For  romantic  interest 
there's  a  girl  reporter  and  her  male  co-worker 
always  on  the  job.  Good  camera  effects  of 
airplanes  diving  to  destruction,  an  auto  hurtling 
into  the  abyss  of  an  elevator  shaft ;  a  car 
speeding  into  collision  with  other  autos — these 
are  incidents  which  respectively  bring  to  a  close 
each  of  the  three  initial  chapters.  Kent  Taylor, 
as  the  detective ;  Robert  Armstrong  as  his  aid ; 
Ralph  Morgan  as  the  criminal  Professor  Mortis; 
Irene  Hervey  as  the  newspaper  girl,  and  others 
comprise  a  fine  cast.  Production  and  direction 
are  notably  good. 


Captain  Midnight 

Col.  Serial 


(Juvenile) 

15  Chaps. 


This  highly  imaginative  story  involves  sabo- 
tage on  a  wider  scale  than  has  yet  been  dreamt 
of  but  it  is  entirely  within  the  range  of  possi- 
bility judging  from  the  dire  happenings  of  the 
past  couple  of  months.  However,  the  methods 
employed  by  the  authorities  in  this  subject  seem 
rather  amateurish  and  the  picture  is  geared 
for  juvenile  audiences,  whereas  if  it  has  been 
altered,  by  slightly  removing  some  of  the  hokum, 
it  might  have  turned  into  a  first-class  serial 
picture  for  adults  as  well  as  kids.  There  are 
no  big  names  in  the  cast,  Dave  O'Brien,  Dorothy 
Short  and  James  Craven,  heading  the  list, 
lames  W.  Horne  directed. 


Unusual  Occupations  No.  3 

(Very  Good) 

Para.  (LI -3)  11  mins. 

A  number  of  interesting  clips  make  up  this 
subject.  About  half  of  the  running  time  is 
consumed  by  radio  comedians  Amos  'n'  Andy, 
Freeman  Gosden  and  Charles  Correll,  who  re- 
veal in  detail  how  they  write  a  program,  develop 
a  character  and  then  rehearse  in  the  studio. 
Other  clips  show  a  man  in  Windom,  Minn.,  who 
makes  things  which  are  propelled  by  wind : 
Twinkle  Watts,  six  year  old  ice  skater ;  Will 
Williams'  Shetland  pony  ranch  at  Denton,  Tex. ; 
and  a  Texas  girl  who  makes  cactus  tweeds 
from  desert  weeds.  Fairbanks  and  Carlisle 
produced. 


February  21.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  19 


Shut  My  Big  Mouth 

(Continued  from  Page  9) 

a  few  Redskins.  The  people  elect  him  Sheriff, 
so  he  remains,  and  with  the  daughter  of  a 
wealthy  cattle-man,  arranges  to  spend  the 
rest  of  their  days  beautifying  that  particular 
town. 

Comment:  If  your  patrons  like  Joe  E. 
Brown's  brand  of  comedy,  they  are  going 
to  enjoy  this  picture;  another  in  the  current 
cycle  kidding  horse  operas.  It's  a  nice  piece 
of  burlesque  and  a  perfect  vehicle  for  the 
Brown  talents,  loaded  with  the  kind  of  "hoke" 
that  brings  laughs.  The  little  man  with  the 
wide  open  face  visits  the  wide  open  spaces 
and  gets  mixed  up  with  bandits  and  Indians, 
while  kidding  the  pants  off  the  usual  West- 
ern plot.  Of  special  mention  is  a  female  im- 
personation sequence,  including  a  dance,  that 
develops  into  an  hilariously  funny  piece  of 
business.  Victor  Jory  and  Fritz  Feld  aid 
in  the  fun  which  is  done  in  a  tongue-in- 
cheek  style.  Other  members  of  the  cast 
turn  in  capable  performances.  Direction  and 
production  are  both  good.  With  newspaper 
cooperation,  promote  a  "big  mouth"  contest, 
using  the  Brown  "cave"  for  measurements. 
A  good  selling  bet  would  be  to  gag  all  your 
exploitation. 

Catchline:   "A  wild  and  wooley  fun-fest." 


What's  Gookin' 

Universal  Musical  66  mins. 

(Nafl  Release,  Feb.  20) 

AUDIENCE  SLANT:  (Family)  Should 
be  a  solid  favorite  with  jive  fans. 

BOX  OFFICE  SLANT:  With  names  that 
mean  something  in  music,  should  surpass 
average  musicals  by  a  big  margin. 

Cast:  Patty,  Maxene  and  La  Verna  Andrews,  Jane 
Frazee,  Robert  Paige,  Gloria  Jean,  Leo  Carrillo, 
Charles  Butterworth,  Billie  Burke,  Grace  McDonald, 
Donald  O'Connor,  Franklin  Pangborn,  Ray  Walker, 
Charles  Colman,  Charles  Lane,  Tag-along,  Woody 
Herman  and  his  band,  Jivin'  Jacks  and  Jills,  others. 
Credits:  Directed  by  Edward  Cline.  Produced  by 
Ken  Goldsmith.  Original  story  by  Edgar  Allan 
Woolf,  adapted  by  Haworth  Bromley  and  screenplay 
by  Jerry  Cady  and  Stanley  Roberts.  Director  of  pho- 
tography, Jerome  Ash.  Art  director,  Jack  Otterson. 
Music  director,  Charles  Previn.  Songs  by  Arthur 
Altman  and  Hy  Zaret,  Sid  Robin,  James  Noble,  Don 
Raye  and  Gene  de  Paul,  Leo  Arditit,  George  Asaf  and 
Felix  Powell,  Franz  Liszt,  Vic  Schoen  and  Roger 
Segure,  Arthur  Altman  and  Kim  Gannon,  Woody 
Herman  and  Joe  Bishop  and  Gabriel  Marie. 

Plot:  Billie  Burke  and  her  brother,  Charles 
Butterworth,  control  a  big  food  company. 
Robert  Paige,  their  advertising  man,  wants 
to  switch  their  program  from  classic  to  jive. 
Leo  Carrillo,  vaude  magician  out  of  work, 
picks  .up  a  bunch  of  ambitious  youngsters. 
Jiving  Jacks  and  Jills,  and  interests  band 
leader  Woody  Herman  in  them.  After  much 
plotting,  which  include  Leo  teaching  Charlie 
magic  and  the  use  of  Gloria  Jean,  Billie's 
niece,  as  the  soloist,  it  all  works  out  well. 

Comment:  The  fact  that  there  are  four- 
teen musical  numbers,  several  of  them  long 
and  elaborate,  in  66  minutes  of  screening  is 
about  all  that  needs  to  be  said  about  how 
little  plot  there  really  is  here.  The  music 
ranges  all  the  way  from  Liszt's  "Liebe- 
straum"  and  "Hark  The  Gentle  Lark"  to 
"Woodchopper's  Ball,"  so  that  just  about 
every  taste  will  find  something  here  to  satisfy 
itself.  More  time  is  devoted  to  comedy  than 
plot  in  the  dialogue,  with  Carrillo  and  But- 
terworth holding  the  honors,  and  Miss  Burke 
contributing  her  well  known  fluttery  grand 
dame.  The  Jiving  Jacks  and  Jills,  a  dozen 
fast  stepping  and  fair  singing  youngsters 
will  be  a  sensation  with  the  iuveniles,  and 


for  those  of  dancing  age  Woody  Herman's 
band  and  the  Andrews  Sisters  will  prove 
a  strong  draw.  Few  musicals  of  this  type 
released  of  late  have  had  the  name  values 
on  the  advertising  side,  and  there  is  no  rea- 
son why  capitalizing  on  these  will  not  create 
box  office  returns  well  ahead  of  average. 

Catchline:  "America's  biggest  names  in 
music  in  a  laugh-loaded  jive  riot." 


Bullets  For  Bandits 

Columbia  Western  58  mins. 

(Prod.  No.  3212— Nat'l  Release,  Feb.  12) 

AUDIENCE  SLANT:  (Family)  Good 
fare  for  the  outdoor  fans. 

BOX  OFFICE  SLANT:  On  a  par  with 
the  others  in  this  series.  Will  fit  in  nicely 
in  situations  where  Westerns  are  popular. 

Cast:  Bill  Elliott,  Tex  Ritter,  Frank  Mitchell, 
Dorothy  Short,  Ralph  Theodore,  Edythe  Elliott,  For- 
rest Taylor.  Credits:  Directed  by  Wallace  W.  Fox. 
Original  screenplay  by  Robert  Lee  Johnson.  Direc- 
tor of  photography,  George  Meehan.  Produced  by 
Leon  Barsha. 

Plot:  An  unscrupulous  rancher,  trying  to 
gain  control  of  an  aged  lady's  land,  turns 
the  homesteaders  against  her.  A  drifting 
cowboy,  a  double  for  her  renegade  son,  im- 
personates the  boy  in  order  to  protect  her, 
and  then  has  the  rancher  and  his  gang 
thrown  into  jail. 

Comment:  With  fast  action  the  keynote, 
this  shapes  up  as  good  fare  for  the  outdoor 
fans.  A  well  worked  out  script  adds  to  its 
entertainment  value,  even  though  the  situa- 
tions will  be  familiar  to  most  horse  opera 
addicts.  Bill  Elliott  and  Tex  Ritter  both 
register  with  worthy  portrayals  and  receive 
some  nice  support  from  the  other  members 
of  the  cast.  Ritter  takes  care  of  the  musical 
portion  of  the  film  in  his  usual  able  manner. 
The  picture  has  its  quota  of  fist  fights,  hard 
riding  and  gun  play.   Wallace  W.  Fox's  di- 


rection maintains  a  lively  tempo,  which  is 
all  anyone  can  expect.  Production  credits 
are  okay.  Play  up  the  two  stars  in  all  your 
advertising.  Title  is  good  for  a  tieup  with 
law  enforcement  agencies. 

Catchline:   "For  the  honor  of  the  West." 


Below  the  Border 

Monogram  Western  58  mins. 

(National  Release,  Jan.  30) 

AUDIENCE  SLANT:  (Family)  Good  en- 
tertainment of  the  Rough  Riders  series 
brand. 

BOX  OFFICE  SLANT:  Should  pull  bet- 
ter than  average  Western  business. 

Cast:  Buck  Jones,  Tim  McCoy,  Linda  Brent,  Ray- 
mond Hatton,  Eva  Puig,  Charles  King,  Dennis  Moore, 
Bud  Osborne,  Ted  Mapes.  Credits:  Produced  by  Scott 
K  Dunlap.  Directed  by  Howard  Bretherton.  Screen- 
play by  Jess  Bowers. 

Plot:  There's  cattle  raiding  and  hold  ups 
galore  down  in  Bordertown  and  a  U.  S.  Mar- 
shal is  killed.  Buck  Jones,  Tim  McCoy  and 
Raymond  Hatton  set  out  to  clean  up  things, 
each  pretending  that  he  doesn't  know  the 
other  but  working  in  his  own  way.  Despite 
their  efforts  a  stagecoach  is  held  up  and  a 
herd  is  rustled,  but  finally  they  either  kill 
or  capture  all  of  the  bandits. 

Comment:  This  is  one  of  the  Rough  Riders 
series  of  Westerns  with  a  cast  headed  by 
Buck  Jones,  Tim  McCoy  and  Raymond  Hat- 
ton— names  which  should  look  good  on  most 
marquees.  The  story  is  not  too  different 
from  most  Western  yarns  but  it  combines 
several  of  the  best  action  plot  ideas  and 
therefore  moves  along  swiftly  and  doubtless 
to  the  satisfaction  of  Western  audiences. 
Jones  and  McCoy  are  still  the  strong  silent 
men  of  the  West,  quick  on  the  draw  and 
willing  to  fight  for  the  right.  Hatton  is 
o.k.  in  the  comedy  spot.  Sell  it  as  a  typical 
Western. 


Directed  by  EDWIN  t.  MARIN  •  Produced  by  BENJAMIN  GIAZER 

A  UNIVERSAL  PICTURE 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


February  21,  1942 


STR  West  Coast  Offices         Guaranty  Building         6331  Hollywood  Blvd.        Hollywood,  Calif.        Telephone,  Hollywood  1390 


PROGRAM  NOTES  FROM  THE  STUDIOS 

let's  Face  It  for  Bob  Hope/  King  Bros.  Sign  Bill  Henry,- 
Ratoff's  New  Discovery/  'Flying  Tigers'  Gets  Top  Budget 


Production  Huddle 


"Let's  Face  It,"  hit  Broadway  musical 
comedy,  has  been  purchased  by  Paramount 
and  will  be  filmed  shortly  on  a  lavish  scale 
with  Bob  Hope  heading  an  all-star  cast.  Six 
other  players  of  stellar  caliber  will  be  chosen 
for  the  other  top  roles. 


Joe  Santley  will  direct  Republic's  "Re- 
member Pearl  Harbor,"  which  will  introduce 
to  feature  audiences  cowboy  star  Don  "Red" 
Barry.  Production  is  scheduled  to  start  be- 
fore the  end  of  the  month. 


Felix  Bressart  has  been  selected  for  one 
of  the  top  roles  in  "Crossroads,"  forthcom- 
ing MGM  feature  co-starring  William  Powell 
and  Hedy  Lamarr.  Basil  Rathbone  will  also 
be  featured  in  the  all-star  cast.  Jack  Con- 
way directs  for  Producer  Edwin  Knopf. 
Bressart  recently  finished  work  in  "Mr.  and 
Mrs.  North." 


As  a  result  of  his  work  in  Monogram's 
"Klondike  Fury,"  King  Brothers  have  taken 
a  three-picture  option  on  William  Henry.  In 
addition  to  Henry,  "Fury"  stars  Edmund 
Lowe  supported  by  Lucile  Fairbanks,  Ralph 
Morgan  and  Mary  Forbes. 


Producer  David  Hempstead  is  now  read- 
ing "Lady  of  the  Alley,"  a  play  written  by 
Director  Frank  McDonald,  as  a  possible 
third  picture  he  will  make  for  RKO. 


Director  Gregory  Ratoff  has  assigned  Jo- 
seph Arnold,  new  discovery  from  the  Phoenix 
Little  Theatre  Group,  to  a  part  in  "Down 
To  The  Sea  In  Ships,"  which  he  will  direct 
for  20th  Century-Fox.  Ratoff  is  currently 
lining  up  the  cast  for  the  picture. 

Lessons  in  Berth  Scenes 


Director-Writer  Preston  Sturges,  garbed  in  his 
customary  corduroy  suit,  instructs  Rudy  Vallee 
how  to  react  when  Claudette  Colbert,  smiling 
smugly  in  an  upper  berth,  steps  in  his  face  in 
trying  to  get  down.  The  comedy  is  all  for 
Sturges'  new  Paramount  picture,  "The  Palm 
Beach  Story." 


Antonio  Moreno,  star  of  the  silent  days, 
will  play  an  important  role  in  Harry  Sher- 
man's "Across  the  Border,"  latest  Hopalong 
Cassidy  adventure  starring  William  Boyd 
and  featuring  Andy  Clyde,  Bill  George  and 
Chris-Pin  Martin. 


Director  Sam  Wood  has  moved  his  crew 
to  Wrigley  Field  and  is  shooting  his  first 
footage  for  Samuel  Goldwyn's  "Pride  of  the 
Yankees,"  starring  Gary  Cooper. 


"Blondie  for  Victory"  has  been  announced 
by  Columbia  as  the  next  in  the  series,  fea- 
turing Penny  Singleton,  Arthur  Lake  and 
Larry  Simms.  The  new  yarn  is  an  original 
by  Fay  Kanin.  Karen  DeWolf  has  been 
assigned  to  develop  a  treatment. 


Edward  Brophy,  Marie  Wilson,  Marjorie 
Rambeau,  Elaine  Morey  and  Dorothy  Moore 
are  the  latest  additions  to  the  cast  of  Uni- 
versal's  "Broadway,"  currently  before  the 
cameras  under  the  direction  of  William 
Seiter.  George  Raft,  Pat  O'Brien,  Brod 
Crawford,  Janet  Blair  and  Anne  Gwynne 
head  the  players  in  the  picture. 


Sidney  Blackmer  and  Rickey  Vallin  have 
the  leading  parts  in  PRC's  "Shake  Hands 
With  Murder,"  which  William  Beaudine  is 
directing. 


For  the  first  time  since  the  United  States 
declared  war,  Warner  Bros,  is  sending  com- 
panies on  locations.  A  second  unit  of  "Escape 
From  Crime"  left  for  Big  Bear  and  the  en- 
tire company  of  "The  Shadow  of  Their 
Wings"  is  at  the  Lockheed  plant. 


Joan  Merrill,  Broadway  songstress  brought 
to  Hollywood  to  play  in  RKO's  "The  Mayor 
of  44th  Street,"  has  been  signed  to  a  long 
term  contract  by  the  studio.  Miss  Merrill's 
next  assignment  will  be  announced  shortly. 


Charlie  Ruggles  will  take  a  featured  role 
in  Producer-Director  Edward  H.  Griffith's 
Paramount  production  of  "Frenchman's 
Creek,"  if  he  completes  his  work  in  "Friendly 
Enemies"  for  Edward  Small  on  time.  Charles 
Winninger  is  co-starred  with  Ruggles  in  the 
latter,  which  will  be  released  by  United 
Artists. 


"The  Flying  Tigers,"  forthcoming  Repub- 
lic war  adventure  film  which  will  star  John 
Wayne,  is  taken  from  the  name  the  Chinese 
give  the  American  fliers  serving  with  them. 
The  picture  will  cost  $750,000. 


Since  the  Disney  Studios  are  busy  with 
Government  work,  Hugh  Harman  is  again 
negotiating  for  studio  space  in  which  to 
make  his  feature  cartoon,  "King  Arthur's 
Knights." 


Sidney  Salkow  draws  the  directorial  assign- 
ment on  Columbia's  "He's  My  Old  Man," 
which  has  been  placed  on  the  active  prepara- 
tory schedule  at  the  studio  with  a  March  16 
starting  date.  Pat  O'Brien  will  have  the  top 
male  role. 


Producer-Director  George  Stevens  (right)  goes 
over  a  miniature  set  design  with  his  trio  of 
stars,  Cary  Grant,  Ronald  Colman  and  Jean 
Arthur,  for  Columbia's  "Three's  A  Crowd,"  cur- 
rently before  the  cameras. 


HOLLYWOOD 
STUDIO 
ROUND-UP 


Production  has  slowed  up  considerably  .  .  . 
only  six  new  pictures  were  started  this  week: 

COLUMBIA 

MEET  THE  STEWARTS — Principals :  William  Hol- 
der], Frances  Dee.  Grant  Mitchell,  Marjorie  Gateson. 
Director.  Alfred  E.  Green. 


MONOGRAM 


GHOST  TOWN  LAW— Principals :  Buck  Jones,  Tim 
McCoy,  Raymond  Hatton,  Virginia  Carpenter.  Direc- 
tor, Howard  Bretherton. 


PARAMOUNT 


HENRY  ALDRICH,  EDITOR — Principals  :  Jimmy 
Lydon,  Charles  Smith,  John  Litel.  Director,  Hugh 
Bennett. 

ACROSS  THE  BORDER— Principals :  William  Boyd, 
Andy  Clyde,  Bill  George.  Esther  Estrella.  Director, 
Lesley  Selander. 


PRODUCERS 


SHAKE  HANDS  WITH  MURDER  —  Principals : 
Sidney    Blackmer,    Rickey    Vallin.     Director,  William 

Beaudine. 


UNITED  ARTISTS 

ANNIE  ROONEY— Principals:  Shirley  Temple.  Wil- 
liam Gargan.  Dickie  Moore.  Director,  Edwin  L. 
Marin.    Producer.  Edward  Small. 


Stevenson  Assigned  "Jane  Eyre" 

David  O.  Selznick  has  assigned  Robert 
Stevenson  to  direct  "Jane  Eyre"  with  Joan 
Fontaine  in  the  title  role.  Stevenson  has  made 
three  pictures  on  loan-out  since  his  arrival  in 
Hollywood  from  England.  During  preparation 
of  "Jane  Eyre,"  he  is  directing  tests  for  the 
principals  in  the  forthcoming  Selznick  produc- 
tion of  "The  Keys  of  the  Kingdom." 


February  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


WANDERING 

AROUND 
HOLLYWOOD 

uaUU  the  "Qldti*ne>i" 


Gabbing  with  Bill  George,  Harry  Sher- 
man's new  white-hope  for  the  Hopalong  Cas- 
sidy  pictures,  he  found  the  kid  wondering  if 
they  will  let  him  use  his  own  name.  Seems 
there's  another  Bill  George  in  the  extra  ranks 
and  it  might  become  confusing.  Incidently, 
Bill,  or  whatever  they  decide  to  call  him, 
looks  like  a  natural. 


Hollywood's  free  lance  publicists  have  got- 
ten together  "to  maintain  uniform  high  stand- 
ards of  service  and  reflect  the  activities  of 
client  and  film  industry  in  the  most  con- 
structive light."  Sounds  swell,  gentlemen. 


Russell  "Silent"  Birdwell  comes  up  with 
the  important  (?)  fact  that  Loretta  Young 
and  Clark  Gable  have  been  named  the  pos- 
sessors of  the  best  screen  voices  of  1941,  by 
the  American  Institute  of  Voice  Teachers, 
who  never  heard  of  a  guy  named  Andy  De- 
vine  or  a  gal  named  Marjorie  Main.  Nice 
blurbing,  Bird. 


Hal  Roach  is  seeking  suggestions  for  a 
title  to  be  used  on  a  forthcoming  streamline 
comedy  written  around  Hitler,  Mussolini  and 
Hirohito.  Why  not  call  it  "The  Parasitic 
Trio"? 


When  handing  out  the  "orchids"  for  the 
Abbott  and  Costello  successes,  let's  not  for- 
get Phil  Cahn,  the  man  who  edited  ALL  of 
them  .  .  .  and  did  a  bang-up  job. 


That  announcement  by  the  Studio  Pub- 
licity Directors  Committee  that  all  previews 
would  be  held  in  studio  projection  rooms  or 
at  in-town  theatres  turned  out  to  be  a  big 
joke  to  them  .  .  .  but  a  pain  in  the  tires  for 
the  reviewers. 


A  great  big  hand  to  George  Murphy,  who, 
without  publicity,  takes  time  off  from  his 
personal  appearance  tour  to  entertain  the 
kids  at  orphanages,  in  every  city  he  hits. 
It's  men  like  Murphy,  and  several  of  the 
others,  who  do  more  for  the  industry  we  all 
love,  than  all  the  stiff  shirts  in  town  rolled 
together. 


Del  Ruth  Megs  "Maisie" 

Roy  Del  Ruth  has  been  assigned  by  MGM  to 
direct  "Manhattan  Maisie,"  which  will  co-star 
Ann  Sothern  and  Red  Skelton.  Del  Ruth  has 
already  selected  location  sites  at  Santa  Barbara 
for  the  picture,  which  goes  before  the  cameras 
shortly. 


rn 


O'Brien  Tops  "Pay  To  Lea 

Pat  O'Brien  has  been  assigned  the  leading- 
male  role  in  RKO's  "Pay  to  Learn,"  scheduled 
to  go  into  production  in  May  under  the  produc- 
tion supervision  of  Islin  Auster.  Screen  adapta- 
tion is  now  in  preparation  by  John  Twist. 


Busy  Autry  Schedule 


Three  Gene  Autry  starrers  are  scheduled  to 
be  made  by  Republic  during  the  next  three 
months.  These  include  "Bells  of  Capistrano," 
|  special  feature  to  be  made  at  a  cost  of  at  least 
$500,000  and  two  program  pictures,  "Sing, 
Ranger,  Sing"  and  "South  of  the  Rio  Grande." 


McKenzie  Option  Taken  Up; 
Goes  Into  Fifth  Autry 

Republic  has  taken  up  the  option  of  Fay  Mc- 
Kenzie and  has  assigned  her  to  the  feminine 
lead  opposite  Gene  Autry  in  "Home  in  Wyom- 
ing," her  fifth  "leading  lady"  role  with  the 
Western  star.  Smiley  Burnette  will  portray  his 
usual  "Frog"  role  in  the  picture. 

Miss  McKenzie,  a  native  of  Hollywood,  made 
a  hit  in  the  local  stage  production  of  "Meet  the 
People,"  and  clicked  successfully  in  her  debut 
in  films  in  "Down  Mexico  Way."  She  is  also 
known  as  the  Camera  Appeal  Girl. 


Richard  Denning  and  Joseph  Calleia  were 
added  to  the  cast  of  "The  Glass  Key,"  Para- 
mount's  forthcoming  Dashiell  Hammett  pic- 
ture, in  which  Brian  Donlevy  and  Alan  Ladd 
will  have  starring  roles. 


Hawks  Brothers  Leave  for 
"Cheyenne"  Backgrounds 

The  Hawks  Brothers,  William  (Producer) 
and  Howard  (Director)  launched  their  first 
joint  screen  venture  last  week  when  they  took 
camera  and  studio  crews  to  Arizona,  to  photo- 
graph the  famed  rodeos  at  Phoenix  and  Tucson, 
for  sequences  in  RKO's  "Cheyenne,"  big  out- 
door, romantic  drama  scheduled  for  Spring  pro- 
duction. 

The  cast  of  the  picture,  central  character  of 
which  follows  the  big  rodeos  from  Cheyenne  to 
Madison  Square  Garden,  has  yet  to  be  an- 
nounced. 

Footage  filmed  at  the  two  events  will  be  used 
together  with  studio  and  outdoor  scenes,  to  be 
photographed  when  actual  production  starts. 
Tests  of  several  top  players  will  start  as  soon 
as  the  Hawks  Brothers  return  the  end  of  the 
month. 


ANOTHER  "SCARFACE 


WW 


NOW  STREAMLINED 


READY 
NOW 


BRUCE  CABOT 
RICHARD  ARLEN 
VIRGINIA  BRUCE 


AT  ALL  ASTOR  EXCHANGES 


Astor — Atlanta 
Northeastern — Boston 
Pam-0 — Buffalo 
Special — Chicago 
Popular — Cincinnati 
Imperial — Cleveland 
Astor — Dallas 
Commercial — Denver 


Allied — Detroit 

Capitol -Monogram — Indianapolis 
Majestic — Kansas  City 
Majestic  Dist. — Los  Angeles 
Astor — Milwaukee 
Producer's — Minneapolis 
Northeastern — New  Haven 
Times  Pictures — N.Y.C. 


Astor — New  Orleans 
Astor— Phila. 
Crown — !  ittsburgh 
Variety — St.  Louis 
Astor — San  Francisco 
Principal — Seattle 
Peerless — Washington 
Superior — Toronto 


NEW  PRINTS  —  NEW  ACCESSORIES 


Page  22  SHOWMEN'S    TRADE    REVIE  W  February  21,  1942 


BLACK  CURTAIN  (Para.)  Mystery.  Prin- 
cipals: Burgess  Meredith,  Claire  Trevor, 
Sheldon  Leonard,  Adeline  DeWalt  Reynolds. 
Plot:  Burgess  Meredith  comes  out  of  a  state 
of  amnesia  to  find  policemen  hunting  him 
for  a  murder  which  he  does  not  remember, 
committed  while  he  was  living  under  a  name 
of  which  he  has  no  recollection.  Director, 
Jack  Hively. 

KLONDIKE  FURY  (Mono.)  Drama. 
Principals:  Edmund  Lowe,  Lucile  Fairbanks, 
Bill  Henry,  Ralph  Morgan,  Mary  Forbes. 
Plot:  An  unsuccessful  operation  breaks  a 
doctor,  so  he  leaves  by  plane  for  foreign 
parts.  The  plane  crashes  in  the  Klondike. 
There  he  is  asked,  by  a  fellow  physician,  to 
operate  on  a  helpless  young  man  and  restore 
him  to  health.  When  this  is  accomplished, 
the  local  doctor  accompanies  the  other  doc- 
tor back  to  civilization,  resolved  to  see  that 
he  is  restored  back  to  his  rightful  place. 
Director,  William  K.  Howard. 

SUNDAY  PUNCH  (MGM)  Comedy.  Prin- 
cipals: William  Lundigan,  Jean  Rogers, 
Dan  Dailey,  Jr.,  Connie  Gilchrist,  Guy  Kib- 
bee,  Rags  Ragland,  Sam  Levene.  Plot:  The 
lives  of  a  group  of  prize  fighters  is  drastically 
upset  when  the  niece  of  the  owner  of  their 
boarding  house  arrives.  Cautioned  by  their 
manager  about  the  dangers  of  women,  the 
fighters  are  forced  to  keep  her  hidden.  After 
a  hilarious  time  trying  to  do  a  lot  of  things 
they've  never  thought  of  before,  a  fight  for 
the  championship  between  the  two  who  love 
her,  settles  the  championship  and  the  girl. 
Director,  David  Miller. 

SUNDOWN  JIM  (20th-Fox)  Western. 
Principals:  John  Kimbrough,  Virginia  Gil- 
more,  Arleen  Whelan,  Joseph  Sawyer,  Paul 
Hurst.  Plot:  Only  one  passenger  arrives, 
via  the  stagecoach,  and  he  is  the  new  town 
marshal.  His  arrival  is  viewed  with  appre- 
hension by  the  townspeople,  for  feuding  has 
been  going  on  for  many  years  between  two 
rival  factions,  and  no  marshal  has  been  able 
to  stay  around  very  long.  He  finally  un- 
covers the  crooked  plan  worked  out  between 
the  "supposed''  enemies  and  in  bringing  it  to 
light,  brings  peace  to  the  town.  Director, 
James  Tinling. 

THREE'S  A  CROWD  (Col.)  Drama.  Prin- 
cipals: Cary  Grant,  Jean  Arthur,  Ronald  Col- 
man,  Edgar  Buchanan,  Lloyd  Bridges.  Plot: 
When  a  mill  burns  down  and  the  foreman 
is  burned  to  death,  Cary  Grant,  a  worker 
in  the  plant,  is  framed  and  arrested.  Before 
being  tried  he  escapes  and  seeks  refuge  in  a 
house  being  readied  for  a  dean  of  a  large 
law  school.  The  dean's  young  lady  secre- 
tary keeps  Grant  hidden  until  she  can  con- 
vince the  dean  of  his  innocence,  and  get 
him  to  plead  the  case.  Producer-Director, 
George  Stevens. 

ROCK  RIVER  RENEGADES  (Mono.) 
Western.  Principals:  Ray  Corrigan,  John 
King,  Max  Terhune,  Christine  Mclntyre, 
John  Elliott,  Weldon  Heyburn.  Plot:  The 
Range  Busters  ride  into  Rock  River  at  the 
urgent  summons  of  their  friend,  a  territorial 
marshal.  He  is  losing  his  girl  and  his  job 
because  of  his  inability  to  stop  crime  in  Rock 
River.  With  the  boys'  help,  the  marshal 
straightens  out  the  town  and  his  own  marital 
affairs.  Director,  S.  Rov  Luby.  Release, 
Feb.  27. 

SHADOW  OF  THEIR  WINGS  (WB) 
Drama.  Principals:  Ann  Sheridan,  Dennis 
Morgan,  Jack  Carson,  George  Tobias,  Rus- 
sell Arms.  Plot:  Two  men  working  at  the 
Lockheed  Aircraft  plant,  are  having  con- 
tinual spats  because  one  has  a  yen  for  the 
other's   wife.    This   culminates   in   a  break 


between  husband  and  wife.  However,  after 
the  attack  on  Pearl  Harbor,  personal  feel- 
ings are  forgotten,  and  each  one  gets  down 
to  the  serious  business  of  helping  Uncle 
Sam.   Director,  Lloyd  Bacon. 

ARIZONA  ROUNDUP  (Mono.)  Western. 
Principals:  Tom  Keene,  Frank  Yaconelli, 
Sugar  Dawn,  Jack  Ingram,  Hope  Black- 
wood. Plot:  A  government  man  is  sent  to 
help  the  ranchers  find  a  way  to  ship  their 
cattle.  Their  only  way  out  is  held  by  two 
crooks  who  are  trying  to  freeze  the  ranch- 
ers out  of  their  holdings.  Not  only  does  he 
solve  the  problem,  but  he  buys  land  for  a 
new  railway  to  be  built  by  the  government. 
Producer-Director,  Robert  Tansey. 

HER  CARDBOARD  LOVER  (MGM) 
Comedy.  Principals:  Norma  Shearer,  Rob- 
ert Taylor,  George  Sanders,  Frank  McHugh, 
Elizabeth  Patterson.  Plot:  A  song  writer  is 
hired  by  a  young  lady  to  keep  her  from  fall- 
ing in  love  with  another  man.  He  carries 
out  his  assignment  well,  even  resorting  to 
trickery,  but  ends  up  by  being  discharged 
when  the  young  lady  changes  her  mind.  In 
love  with  her  himself,  he  is  about  to  leave, 
when  she  changes  her  mind  again  and  ad- 
mits she  loves  him.  Director,  George  Cukor. 


INCOME  TAX  DATA 

For  Theatre  Employers  and  Employes 


By  CHARLES  HECHT,  C.P.A. 

Q:    What  is  an  information  return ? 

A :  A  report  of  payments  made  to  employees,  share- 
holders and  bondholders  and  certain  other  persons,  for 
the  twelve  months  ending  December  31,  1941. 

Q:  When  and  where  should  the  information  return 
be  filed? 

A:  With  the  Commissioner  of  Internal  Revenue,  Re- 
turns Distribution  Section,  Washington.  D.  C,  on  or 
before  February  15,  1942. 

Q :    How  should  the  information  return  be  filed? 

A:  (1)  By  the  employer,  partnership  or  corporation 
making  the  specified  payments. 

(2)  On  Form  1099  which  shows  the  name,  address 
and  Social  Security  number,  if  any,  of  the  person  to 
whom  the  payments  were  made,  the  kind  and  amount 
of  payments  made,  and  the  name  and  address  of  those 
making  the  payments. 

Q:  What  kind  of  payments  are  to  be  reported  on 
Form  1099? 

A:  (1)  Salaries,  wages,  bonuses,  commissions  or  any 
other  form  of  compensation  for  personal  services  ■  ren- 
dered, paid  to  employees: 

(a)  Of  $750.00  or  more  if  such  employee  was  a 
single  person; 

(b)  Of  $1,500.00  or  more  if  such  employee  was  a 
married  person  living  with  spouse  at  the  end  of  the 
year. 

(2)  Payments  for  interest,  rents,  royalties,  etc.. 
where  the  total  of  such  payments  is  $750.00  or  more 
to  any  one  person. 

(3)  Dividend  payments  of  $100.00  or  more  to  each 
shareholder. 

Q:    What  is  Form  1096? 

A:  This  form  is  a  summary  of  the  information  con- 
tained in  Forms  1099  and  accompanies  Form  1099. 

Q:    What  is  the  purpose  of  filing  these  reports? 

A :  To  assist  the  Bureau  of  Internal  Revenue  in 
auditing  the  income  tax  returns  of  those  persons  to 
whom  the  required  payments  have  been  made. 

Q:    Who  mart  file  Federal  income  tax  returns? 

A:  Every  person,  male  or  female,  regardless  of  age, 
whether  or  not  a  citizen  of  the  United  States,  who  had 
an  income  for  the  year  1941,  as  follows: 

(1)  $750  or  more,  if  unmarried. 

(2)  $750  or  more,  if  head  of  family. 

(3)  $1,500  or  more,  if  married  and  living  with 
husband  or  wife. 

Q:    When  must  the  return  be  filed? 

A:  Any  time  between  now  and  (but  not  later  than) 
March  15,  1942. 

Q :    How  must  the  return  be  filed? 

A:  On  forms  furnished  by  the  Collector  of  Internal 
Revenue  on  either  Form  1040A  or  Form  1040. 


Q :    Where  must  the  return  be  filed? 
A :   At  the  office  of  the  Collector  of  Internal  Revenue, 
for  your  district. 

Q:    How  may  the  tax  be  paid? 

A:  The  tax  may  be  paid  in  full  at  the  time  the  return 
is  filed;  if  this  is  done,  the  payment  should  accompany 
the  return.  The  tax  may  be  paid  in  equal  quarterly  in- 
stalments; the  first  quarter  of  tax  will  be  paid  with  the 
filing  of  the  return,  the  second  quarter  on  or  before 
June  15,  1942,  the  third  quarter  on  or  before  September 
15,  1942,  and  the  fourth  quarter  on  or  before  December 
15,  1942.  The  tax  may  be  paid  by  check,  by  money  order, 
or  by  tax  anticipation  certificates.  The  check  or  money 
order  should  be  drawn  to  the  order  of  "Collector  of 
Internal  Revenue."  The  check  or  money  order  acts  as 
a  receipt  to  prove  that  the  tax  has  been  paid. 

Where  taxpayers  have  purchased  tax  anticipation  cer- 
tificates which  they  have  owned  for  at  least  three 
months,  Series  A  tax  anticipation  certificates  up  to 
$1,200,  and  accrued  interest,  or  Series  B  tax  antici- 
pation certificates  in  any  amount,  including  interest 
accrued,  can  be  used  for  the  payment  of  income  taxes. 
Where  the  amount  of  such  certificates,  including  inter- 
est, is  less  than  the  amount  of  the  tax,  the  difference 
should  be  paid  by  check  or  money  order  as  above  noted. 

Q:    What  is  meant  by  "income"? 

A:  (1)  Salaries,  wages  and  other  compensation  for 
personal  services. 

(2)  Dividends. 

(3)  Interest  from  any  source  whatsoever.  This  in- 
cludes interest  on  savings  bank  deposits,  bonds,  mort- 
gages, notes,  loans,  etc.  Income  does  not  include  inter- 
est received  on  bonds  of  the  States  or  political  sub- 
divisions of  the  States,  and  certain  Federal  bonds,  as 
such  interest  is  not  taxable.  The  interest  on  certain 
Federal  bonds  is  free  from  normal  tax  but  not  from 
surtax.  The  interest  on  Federal  bonds  issued  after 
March  1,  1941,  is  to  be  included  in  income  as  such 
interest  is  taxable. 

(4)  Rents,  royalties  and  annuities,  including  pen- 
sions. 

(5)  Profits  from  the  sale  of  any  kind  of  property. 

(6)  Net  profit  from  professions  or  business,  including 
farming. ' 

(7)  Income  from  partnerships. 

(8)  Income  from  estates  or  trusts. 

(9)  Income  from  any  other  source  whatsoever. 

Q:  Can  an  individual  who  must  file  an  income  tax 
return  select  the  return  to  be  filed? 

A:  Yes.  When  the  total  income  is  less  than  $3,000.00, 
Form  1040 A  or  1040  may  be  selected. 

Q:  Which  form  should  be  selected  if  income  is  less 
than  $3,000.00? 

A:  Under  some  circumstances,  Form  1040A  should 
be  selected  because  this  is  an  easy  form  to  prepare. 

Q:    What  information  must  be  given  in  form  1040/4? 

A:  The  total  amount  of  income  received  from  salaries, 
wages  or  other  compensation,  and  dividends,  interest, 
rent,  and  annuities  or  pensions. 

Q:    Is  an  allowance  made  for  dependents? 

A:  Yes.  $400.00  for  each  person  under  18  years  of 
age,  and  each  person  over  18  years  of  age  mentally 
or  physically  incapable  of  self-support. 

Q:   On  ivhat  income  is  the  tax  to  be  paid? 

A:  On  the  difference  between  the  income  and  the 
amount  allowed  for  dependents. 

Q:    What  tax  is  to  be  paid? 

A:  The  amount  shown  in  Column  A  on  the  reverse 
side  of  Form  1040A,  where  on  the  last  day  of  the  year: 

1.  The  taxpayer  was  single. 

2.  The  taxpayer  was  not  living  with  husband  or  wife. 

3.  Husband  and  wife  file  separate  returns,  or  the 
amount  shown  in  Column  B,  where  on  the  last  day  of 

the  year: 

a.   Taxpayer  was   married  and  living  with  husband 
or  wife. 

1).    Taxpayer  was  head  of  a  family. 

Q:  Under  what  circumstances  should  Form  1040  be 
selected  when  the  income  is  under  $3,000.00? 

A:  1.  Form  1040  must  be  used  when  the  income  is 
from  sources  other  than  those  described  above;  such 
sources  were  described  above. 

2.  When  the  payments  made  for  interest,  contribu- 
tions and  taxes  (other  than  income  taxes)  total  more 
than  10  per  cent  of  the  income  remaining  after  deduct- 
ing the  personal  exemption  and  credit  for  dependents. 

3.  When  there  are  losses  from  the  sale  of  securities 
or  property. 

Q:  How  does  Form  1040  differ  from  Form  W40A? 
A:   The  principal  differences  are: 

1.  More  detailed  information  as  to  the  amount  and 
sources  of  income. 

2.  Detailed  information  as  to  the  amount  and  kind  of 

expenses. 

3.  Earned  income  and  other  credits. 

4.  The  tax  must  be  calculated  for  both  normal  and 
surtax  purposes. 

Q:  What  is  the  net  income  for  calculating  the  surtax? 
A:   The  income,  less: 

1.  Personal  exemptions. 

2.  Credit  for  dependents,  if  any. 

Q:    What  is  the  net  income  for  calculating  the  normal 

tax? 

A:    The  above,  less: 

1.  Interest  on  Government  obligations  issued  before 
March  1,  1941. 

2.  Earned  income  credit. 


February  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


- ,-:  ■■■  ■ 


ASTOR  PICTURES 


Rel. 

Mins.  Date 


Bat  Whispers  (My-D)  C.   Morris-U.   Merkel   86. 

Cock  of  the  Air  (C)  Chester  Morris    71. 

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70. 

Framed  for  Murder  (D)  Wallace  Ford-Fuzzy  Knight  

Hell's  Angels  (D)  Lyon-Harlow-Hall   100. 

Hell's  Crossroads  (D)A  Tom  Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70. 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette  Colbert   80. 

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70. 

Murder  at  the  Baskervilles  Arthur  Wontner   

Palooka  (C)   Stuart  Erwin-Lune  Velez  70. 

Scarface  (D)   P.   Muni-G.  Raft-A.   Dvorak  88. 

Sky  Devils  (C-D)  Snencer  Tracy    88. 

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn  Douglas  70. 


See 
Issue  of 

.  Reissued 
.  Reissued 
.  Reissued 
.  Not  Rev. 
.  Reissued 
.  Reissued 

.  Reissued 

.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


MGM 


Current  1940-41  (Cont.) 


COLUMBIA 


68. 
54. 
60. 
93. 


Current  1940-41 

2010  Adventure  in  Washington  (D)  F  .  Herbert  Marshall- Virginia  Bruce...  84 

21137  Big  Boss  ( D ) A  Otto  Kriiger-Gloria  Dickson  70 

2014  Binuilie  ill  Society  (OF  Penny  Singleton-Arthur  Lake  7G 

2023  Ellery  Queen  and  the 

Perfect   Crime   <  My)  A  Ralph  Bellamy-Margaret  Lindsay. 

2025  Ellery  Queen's  Penthouse 

Mystery  (My)  F   Ralph  Bellamy-Margaret  Lindsay. 

2034  Great  Swindle  (A)F  Jack  Holt-Mi  jorie  Reynolds  

2215  Hands  Across  the  l!ockies(  W )  F  . Bill  Ellinlt-Duh  Taylor  

2001  Here  Comes  Mr.  Jordan(FA)  A  .Robt.   Montgomery-Rita  Johnson.. 
2013  Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper   76 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally  Eilers-Donald  Woods   70. 

2022  Lone  Wolf  Takes  a 

Chance  (My)F   Warren  William-June  Storey  76. 

2206  Medico  of  Painted  Spring(W)  F  .Clias.  Slarrett-Terry  Walker   59. 

21120  Naval  Academy  (D)F  Jimmy  Lydon-Fred.  Bartholomew...  67. 

2213  North  From  the  Lone  Star(W).Bill  Elliott-Dorothy  Fay  58. 

2(139  Officer  and  the  Lady  ( D) A  Roclielle  Hudson-Bruce  Bennett  60. 

2003  Our  Wife  (OF  Ruth  Hussey-Melvyn  Douglas  93. 

2002  Penny  Serenade   (CO)F  Irene   Dunne-Cary   Grant  120 

2208  Prairie  Stranger  (W)F  Clias.  Starrelt-Patti  McCarty   58. 

2214  Return  of  Daniel  Boone  (W)F.Bill  Elliott-Evelyn  Young  61. 

2026  Richest  Man  in  Town  ( I))  F  . . .  Frank  Craven-Edgar  Buchanan   69. 

2008  She  Knew  All  the  Answers( D)  A . Franchot  Tone-Joan  Bennett   85. 

22IU  Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith    62. 

2019  Sweetheart  of  the  Campus(MD) .  Ruby   Keeler-Harriet  Hilliard   61. 

2011  They  Dare  Not  Love  ( D)  A . . . . Martha  Scott-George  Brent   76. 

'2117  Thunder  Over  the  Prairie!  W )  F  .  Charles  Starrett-Eileen  O'Hearn...  00. 

2017  Tlllie  the  Toiler  (OF  Kay  Harris- William  Tracy   67. 

'009  Time  Out  fur  Ithvllim  (DM)F.Rudy  Vallee-Rosemary  Lane  74. 

2042  Two  In  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden   62. 

2030  Lnder  Age  (D)A  Nan  Grey-Alan  Baxter-Tom  Neal ...  60. 

2040  Voice  in  I  he  Niqht  (D)  Clive  Brook-Diana  Wynyard  83. 

You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88. 

Current  1941-42 

3003  Bedtime  Story  (OA  Loretta  Young-Fredrie  March   85. 

1041  Blonde  From  Siuqannre(OO)  A .  Florence  Rice-Leif   Ericksen   07. 

SOI7  Rl<i"die  fines  to  Cellene  'O... Penny  Singleton- Arthur  Lake   74. 

3212  Bullets  For  Bandits  (W)  Sill  Elliott-Tex  Rilter   58. 

3035  Cadets  on  Parade  (D)  1  reildin  Bartholomew-Jimmy  Lvdon.63. 

3031  Close  Call  for  Ellery  Queen. .  William  Gargan-Margaret  Lindsay..  67. 
3028  Confessions  of  Boston 

Blackie  (My)F   Chester  Morris- Harriet  Hilliard  65. 

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay  .  .  68. 

3015  Go  West.  Young  Lady(WMC)  F  .Penny  Singleton-Glenn  Ford   71. 

3023  Harmon  of  Michigan  (O)F  ...Tommy  Harmon-Anita  Louise   65. 

3039  Harvard  Here  I  Come  (OF  ..Maxie  Rosenbloom-Arline  Judge  65. 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Rilter   63. 

3iW0  Ladies  in  Retirement  fD)A...lda  Lupi-no- Louis  Hayward  91. 

3007  Lady  Is  Willing  (CD) A  Marlene  Dietrich-Fred  MacMurray..  91. 

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Rilter   58. 

3034  Man  Who  Returned  to  Life(D).)nlm  Hownrct-Lurille  Fairbanks  

3005  Men  in  Her  Life  (D) A  Loretta  Young-Dean  Jagger   90 

3040  Mystery  Ship   (D)F  Lola  Lane-Paul  Kelly   63. 

3202  Riders  of  the  Badlands  (W)F. Charles  Starred- Russell  Hayden   57. 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Rilter   60. 

3201  Royal  Mounted  Patrol  (W)...  Charles  Slarrett- Russell  Hayden   59. 

3026  Secrets  of  the  Lone  Wolf  (My)  F.Warren  William    66. 

Shut  My  Big  Mouth  (OF  lue  E.  Brown-Adele  Mara   71. 

3022  Sing  For  Your  Supper  (DM)  F  .Jinx  Falkenhurg -"Buddy"   Rogers..  68. 

3036  Stork  Pays  Off  (OF  Maxie  Rosenhloom-Rochelle  Hudson.  68. 

3008  Texas    (D)  F  William  Holden-Glenn  Ford  92. 

3016  Three  Girls  About  Town  (CD)  A  Joan  Blondell.  John  Howard   73. 

3020  Two  I  alins  From 

Manhattan  (CM)F  Jinx  Falkenburg-Joan  Woodbury  nfi 

3203  West  of  Tombstone  (W)F  Charles  Slarrett-Russell   Havden  59. 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck.  Henry  Fonda....  97. 

Coming  1941-42 

Adventures  of  Martin  Eden....G.  Ford-C.  Trevor  

Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane  

Blondie's  Blessed  Event   Penny  Sinqleton-Arthur  Lake  

(Former  title  "Blnndie  Greets  Guest") 

Canal  Zone   Chester  Morris-John  Hubbard  

nevifs   Trail   (W)  ...Rill   Elliolt-Tex  Rilter  

Down  Rio  Grande  Way  (W) ..  Charles  Starrett- Russell  Hayden  

Ellery  Queen  and  the  Living 

Corpse   Wm.  Gargan-Margaret  Lindsay  

Hello   Annapolis  Jean   Parker-Tom  Brown  

Hiqhly    Irregular   J.  Bennett-F.  Tone  

Invaders.  The  (D)F  Leslie   Howard-t  aurence  Olivier.  ...  104. 

Just  Another  Dame  °an|  Kellv-Fay  Wray  

lawless  Plainsman  (W)   Charles  Slarrett-Russell  Hayden  

Meet  the  Stewarts  William  Holden-Frances  Dee  

North  of  the  Rorktes  (W)  Bill  Elliott-Tex  Ritter  

Prairie  Gunsmoke   (W)  Bill  Elliott-Tex  Ritter  

Three's  a  Crowd  (D)  Cary  Grant-Jean  Arthur  

Tramp,  Tramp,  Tramp  (CD) .  Florence   Rire-Bruce  Bennett  

(Former  title  "Camp  Nuts") 
Two  Yanks  in  Trinidad  (D)...Pat  O'Brien-Brian  Donlevy  


5/30/41 
4/28/41 
7/17/41 


.b5/3l/4l 
..□5/3/41 
. .b7/5/4l 


63.. 8/14/41  ...b7/l2/4l 


3/24/41 
4/10/41 
6/19/41 
8/21/41 
5/8/41  . 


. .03/1/41 
.b4/l2/4l 
.hO'14'41 
.  .1)8/2/41 
.b5/IO/4l 


G/30/41  ...1)6/28/41 


3/6/41  . 

6/26/41 

5/22/41 

3/31/41 

7/24'4l 

8/28/41 

4'24  '41 

9/18/41 

5/7/41  . 

6/12/41 

5/15/41 

7/15/41 

6/26/41 

4/30/41 

7/30  '4 1 

8/7/41  . 

6/20/41 

7/IIIMI 

4/26/41 

5/20 '4 1 

9/25/41 


12/25/41 
III  Mi  4  1 
I'I5'42 
2/12/42 
1/22/42 
1/29/42 


11/18/41 

1 1  '27/41 

nil  '4i 

12/18/41 

I2'll/4i 

8/14/41 

918/41 

2/12/42 

1/1/42  . 

2/5/42  . 

11  20  41 
9 '4/4 1  . 

1 2  '  I «  '4  f 
10/16/41 
I  I  '13/41 
It  /|3'4I 
2/19/42 
I2'4'4I 

1 1/6/41 
10/9/41 
10/23/41 

10  '2  Ml 
1/15/42 

10/30/41 


.04/12/41 
.110/28/41 
.1)5/24/41 
. .a3/8/4l 
.1(7/19/41 
.1(8/16/41 
.1(4  I9'4I 
..1)9/6/41 
.1)9  13/41 
.1)6/14/41 
.1(5/24/41 
.1(7/12/41 
. .07/5/41 
.  .1(5/3/41 
.  .1(8/2/41 
.  .1(8  '9/41 
.  .1)6/7/41 
.1(6  '28/41 
.1)4/26/41 
.1(4  'I9'4I 
.b9/27/4l 


. h 12/ 13/4 1 
till  30  4  l 
.  .alO'4/41 
. ,b2/2l/42 
.  .all/1/41 
.al2/20/4l 

.1(12/13/41 

. .h8/30/4l 
.hi  I  '29'4I 
.  .h9'2n'4l 
. .a9/27/4l 
. .alO/4/41 
. .  .1(8/9/41 
..1(913/41 
..bl/31/42 
..b9  '27/41 
.all/29/41 
.bin  t R  ' 4 1 
..  .1(8/2/41 
.1)12  '20/41 
..□8/30/41 
.  .all'Mi/41 

.1)1  I  ''2/41 

..b2/2l/42 
. .bl2'6/4l 
.1(1 1 '15/41 
..b9/27/4l 
blO/25/41 


2/26/42 


. .h9/27/4l 
. .bl/24/42 
hit)  MS '4  I 


.  .at?  '«  '4  i 
. .at/31/42 
.a!2/20/4l 


.al2/20/4l 
.al  I  '15  '41 
.  al/31/42 


. .b2/2l/42 
.all  29  '41 


MGM  Current  1940-41 

124  Bad  Man   (D)F  Wallace  Beery-Lionel  Barrymore  .. .  70 

141  Barnacle  Bill  (CD)F  Wallace  Beery-Virginia  Weidler   92. 

139  Big  Store  (M-OF  Marx  Bros.- Virginia  Grey   83. 

137  Billy  the  KiJ  (Tech.)  (D)F...Rob't  Taylor-Maureen  O'Sulllvan.  . .  95. 

144  Blossoms  in  the  Dust  (D)F ....  Greer  Garson- Walter  Pidgeon(Tech  >  98. 

145  Dr.Kildare'sWedding  Day(D)F.Lew  Ayres-Lionel  Barrymore   82. 

138  Getaway    (G)A  Robert  Sterlinq-Van  Heflin   89. 

135  I'll  Walt  For  You  (D) F   Virginia  Weidler-Roht.  Sterling   75. 

'46  Life  Begins  for  Andy 

Hardv  (CDiF    Mirkev  Rnonev-Juriy  Garland   100. 

134  Love  Crazy  (F) A  Wm    Powell-Mvrna  Loy-Fav  Bainter  99. 

132  Men  of  Bovs  Town  (D)F   Snencer  Tracy. Mickey  Rooney  107. 

120  Penalty.  The  (G)A  Lionel  Barrymore- Edw.  Arnold   80. 

133  Peonle  vs.  Dr.  Klldaro  (D)F.  Lew  Ayres-Lionel  Barrymore   77. 

128  Rage  in  Heaven  (MvtA  Rob't   Montgomery-lngrid   Bergman.  83. 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murphy   96. 


3 '12/42 
3  '26/42 


3 '28 '4 1 
7/4 '4  I  . 
6 '20  '41 
5 '30 '4  I 
7 '25 '4  I 
8 '22/4 1 
6'I3'4I 
5/16/41 

8/15/41 
5'23/4l 
4/1 1/41 
3/14/41 
5/2/41  . 
.3/7/41  . 
8/1/41  . 


.  a9  '27/41 

.  .al  'i"42 
. .a2/2l/42 
.  .a  1/24/42 

.  al/24/42 


b3/29/4l 
. .b7'5'4l 
.h6 '21/41 
,b5'3l  '41 
.1)6  '28/41 
.b8 '23/41 
. bB/2 I /4 I 
.b5/IO/4l 


.  b8'9  '41 
.b5/l7/4l 
.b3/|5'4i 
.  b3  / 1 5  '4 1 
. b5 ' 1 0  '41 
.  b3'8'4t 
b7/26/4l 


Date 

7/18/41 
6/27/41 
4/18/41 
8/29/41 
8  841  . 
5/9/41  . 
4/25/41 


Mins 

142  Stars  Look  Down  (D)  Margt.  Lockwood- Michael  Redgrave.  98.. 

140  Tliev  Met  in  Bombay  (D)A     Clark  Gable- Rosalind  Russell   92.. 

131  Washington    Melodrama(My)  A  .  Frank   Morgan-Ann   Rutherford   80.. 

148  When  Ladies  Me«t  (SOA  Joan  Crawford-Rob't  Taylor  105.. 

147  Whistling  in  the  Dark(MyC)  F  .  Skelton-Rutherford    78.. 

136  Woman's   Face   (D)A  Joan  Crawford-Melvyn   Douglas  106.. 

130  Ziegfeld  Girl  (MD)  Stewart-Garlaiid-Laniarr-Martin  ...131.. 

Current  194 1 -42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-luily  Garland  117. 

220  Bugle  Sounds   ( D) F  Wallace  Beery- Marjorie  Main  101. 

2U8  Chocolate  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  102, 

213  Design  for  Scandal  (CD)A  Rosalind  Russell- Walter  Pidgenn...  84. 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73 

201  Dr.  Jekyll  and  Mr.  Hyde(D)A. Snencer  Tracy-lngrid  Bergman  127. 

217  Dr.   Kililare's  Victory  (D)....Lew  Ayres-Lionel  Barrymore  82 

207  Feminine  Touch  (C)A  Rosalind  Russell-Don  Anieche   93 

212  H.  M .  Pulhaui.  Esq.  (D)A.Hedy  Laniarr- Robert  Young  12(1. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105, 

221  Joe  Smith,  American  (D)  R.  Young- Marsha  Hunl-V.  Heflin..  63 

218  Johnny   Eager   (G)A  Lana  Turner- Robert  Taylor  107. 

215  Kathleen   (D)F  Shirley  Temple- Herbert  Marshall...  84 

202  Lady  Be  Good  (CM)F  Eleanor  Powell-Ann  Sotbern  112. 

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young  81. 

219  Mr.  and  Mrs.  North  ( MyC)  F  . .  Gracie  Allen- William  Post,  Jr  67. 

210  Shminw  of  the  Thin  Man(CMy)  F.William  Powell -Myrna  Loy   97 

206  Smilin'  Through  (Tech.)  (D)F .  J.  MacDonald-Brian  Aherne  100. 

214  Tarzan's  Secret  Treasure  (D)F.I.   Weissniullor- Maureen  O'Sullivan.  Ill 

211  Two  Faced  Woman  (OA  Garbn-Melvyn   Douglas   94 

?nn  llnlinlv  Partners  ( D)  A   Edw.  G.  Robinson- Edward  Arnold...  94 

223  Vanishing  Virginian  (CD)..    K.  Grayson-F.  Morgan  101. .Feb. 

222  Woman  of  the  Year  (CD)  A  .  .  .  Spencer  Tracy- Katharine  Hepburn. .  1 12 .  .  Feb. 

224  Yank  on  the  Burma  Road(D)  F .L.  Day-B.  Nelson-K.  Luke   65.  .Feb. 

Coming  1941-42 

226  Born  to  Sing  (DM)  Ray   McDonald- Virginia   Weidler...  81. 

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rooncy-Lcwis  Slnne  93. 

Dr.   K  i  I  dare  (untitled)  Lionel  Barrymore-Lew  Ayres  

Fingers  at  the  Window  (D)...L.  Ayres-L.   Day  ..  

Her  Cardboard  Lover  (C)  Norma  Shearer- Robert  Taylor  

I  Married  an  AugH  (U)  Jeanette  MacDiuiald- Nelson  Eddy... 

Kid  Glove  Killer  (D)  Marsha  Hunt-Van  HeOin  

(Former  title  "Along  Came  Murder") 

Mrs.   Miniver  (D)  Greer   Garson  -  Walter  Pidqeon  

Mokey  Delano  (D)  D.  Dailey- Donna  Reed  

227  Nazi   Agent   (Spy)A  Conrad  Veidl-Aim  Avars  82. 

(Reviewed  as  "Salute  to  Courage") 

Panama  Hatlie  (CM)  Ann  SolhernDan  Ualley,  Jr  

Rio  Rita  (CM)  Abbott  &  Costello  

Shin  Ahoy  (CM)  Eleanor  Powell-Red  Skellon  

Somewhere  I'll  Find  You  Clark   Gable-Lana  Turner  

Sunday  Punch  (C)  Jean  Rogers-William  Lundigan  

Tarzan  Against  the  World(D)  .J.  Wcisniullcr-M.  O'Sullivan  

228  This  Time  For  Keeps  (C) F ...  Holierl  Sterling-Ann   Rutherford  73. 

Tortilla  Flat  (C)  Tracy-GarOeld-Lamarr-Tnmiroff   

225  We  Were  Dancing  (SC)A  Norma  Shearer-Molvyn  Douglas  94. 


.Jan. 

.Jan. 

.  Nov. 

.  Dec. 

.Sept. 

.Sept. 

.Jan. 

.Oct. 

.Dec. 

.Oct. 

.Feb. 

.Jan. 

.Dec. 

.Sept. 

.Oct. 

.Jan. 

.  Nov. 

.Oct. 

.Dec. 

.  Nov. 

Nnv. 


Set 
Issue  oi 

. .D7/I2/4I 
.b6/28/4i 
. .b4/l9/4l 
..D8/30/4I 
...□8/2/41 
. .b5/IO/4l 
..□4/19/41 


. .hl2/6/4l 
.bl2/20/4l 
.1(10/111/41 
.ll  1 1  / 15/4 1 
.. .D8/2/4I 
. .07/26/41 
. .bl2/6/4l 
.  .1(9/20/41 
.hi  1/15/41 
. .b9/20/4l 
. .bl/10/42 
.1(12/13/41 
.  b  1 1  / 1 5  /4 1 
..b7/l9/4l 
. ,b9/l3/4l 
.1(12/20/41 
.1)10/25/41 
.  b9/l3/4l 
.hi  1/15/41 
.1)10/25/41 
.hill' 18  "I 
. .HI2/6/4I 
. .bl/17/42 
..bl/17/42 


Mar. 
Apr. 


.bl/24/42 
.b2/l4/42 


.al/24/42 
.a2/2l/42 
.at  I '11/4 1 
a2/l4/42 

.al/17/42 
al/31/42 
. b I /24/42 

.a8/30/4l 
.al/17/42 
al/17/42 


Apr. 
Mar. 


.a2/2l/42 
.a2/l4/42 
.b2/l4/42 
.al/24/42 
.bl/17/42 


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg  (D) F  Gorcy-Jordnn Unit   

Deadly  Game  (Snv)F  Cbas.  Farrel-luno  Lang  

Driflin'  Kid  (W)F  Tom  Keene-Betly  Miles  

Dynamite  Canyon  (W)  Tom  Keene- Evelyn  Finley  

Father  Steps  Out  (D)F  Frank  Alberlson- led  Prouly  

Flying   Wild    (D)F   East  Side  Kids- loan  Barclay  

Fugitive  Valley  (W)F  Corrigan- King-Terhune   

Gang's  All  Here  (G)  Fraukie  Darrn-Maiilnn  Mnrelaml  

House  of  Mystery  (H)A  Kenneth  Kent-Judy  Kelly  

Invisible  Ghost  (H) A  Bela  Lugosi-Polly  Ann  Young  

King  of  Zombies  (H)A  John  Archer- Maiilan  Mnrelaml  

Murder  by  Invitation  ( My)  A  ..  Wallace  Ford-Marian  Marsh  

Pioneers.  The  (W)F  Tex   Rilter-Slim  Andrews  

Redhead    (D)A  June  Lang-Johnny  Downs  

Riding  the  Sunsel  Trail  (W) .  Tom  Keene-Belty  Miles  

Roar  of  the  Press  (My)F  lean  Parker- Wallace  Ford  

Sign  of  the  Wolf  (D)F  Grace  Bradley-Louise  Beavers  

Silver  Stallion  (D)  David  Shame- Lerny  Mason-Thunder 

Tumbledown  Ranch  in 

Arizona    (W)F   Range  Busters  

Wanderers  of  the  Desert  (W)  Tom  Keene-Betly  Miles  

Wrangler's  Roost  (W)F   Range  Busters  


8/1/41  .. 

8 '8 '4 1  .. 

9/26/41  . 

8'8'4I  .. 

7/1941  . 

3  '  I  (I  41  . 
.7/30/41  . 

6/11 '41  . 
.5/7/41  .. 

4'25/4l  . 
.5/14/41  . 

6/30/41  . 

5/10/41  . 
.5/21/41  . 
.  I'l  31  41 
,4/3fl'4l  . 

3 '25 '4 1  . 
.5/28/41  . 

.4/20/41  . 
6/25'4l 
.6/4/41  .. 


Current  1941-42 

Arizona  Bound  (W)F   Buck  Jones-Tim  McCoy  

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy  

Borrowed  Hero  (D)F  '  h-rence  Rice. Alan  Raxter  

Double  Trouble  (OF    Harry  Langdon-Charles  Rogers  

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy  

Freckles  Conies  Home  (G)        letinny  Downs- Gail  Storm  

Gentleman  From  Dixie  (D)F    Mary  Itulh  Marian  Marsh  

Gunman  From  Rodie  (W)F       Buck  Jones-Tim  McCoy  

I  Killed  That  Man  (My) A...  ftirardo  Corlez.  loan  Woodbury  

Law  of  the  li'nnle  (S"»)  Arlilte   Judqc-Jolin  King  

Let's  Go  Collegiate  (D)F  Frankle  Darro-Jackie  Moran  

Lnne  Star  Law  Men  (W)  Tom  Keene-Beltv  Miles-Sugar  Dawn 

Man  From  Headn"erters  (G)  A.  Frank  Albertson-Joan  Woodbury.... 

Mr.  Wise  Guy  (CD)F  East  Side  Kids  

Private  Snuffy  Smith  (CD)F.RimI   Duncan-Ednar  Kennedy. 

(Reviewed  as  "Snuffy  Smith.  Yardbird") 

Riot  Sguad   (My)  A  Richard   Cromwell  -  Mary  Rulti  

Road  to  Hauniness  (D)  lohn  Bolos-Mona  Barrie-Billy  lee.. 

Saddle  Mountain  Roundup(W)  .  Itanqe  Busters   

Spooks  Run   Wild   (MyC)F...   Bela  Luqosi-Leo  Gnrrev-Hnntz  Hall 

Stolen  Paradise  (D)A   Leon  Janney-Eleanor  Hunt  

(Reviewed   as  "Adolescence'1) 

Thunder  River  Feud  (W)  Range  Rnsters   ,  

Tonto  Basin  Outlaws  (W)F...  Range  Busters   

Ton  Serqeant  Mulligan  (OF. .Nat   Pendleloii-Carol  Hughes  

Underground  Rustlers  (W)  F  .  .  .Hange  Busters   

Western    Mail    (W)  Tnm   |< eene-  t oau  Trent-Suoar  Dawn 

Zis  Boom  Ball  (DM)F  Peter  Lind  Hayes-Grace  Haves  ..  . 

Coming  1941-42 

Arizona  Roundup  (W)  Tom  Keene   

Plai-k   Dranon   (Spy)   ...,r(ela  Li'nnsi  

Ghost  Town  Law  (W)  Buck  Jones-Tim  McCoy  

Here  r„n,„  »ho        -jnes  (Spy )  . Wal lace    Ford-Tohv  Winq   

Klondike  Fury  (D)  Fdmund  Lowe-Lucille  Fairbanks.... 

Man  With  Two  Lives  (D)  Edward  Norris-John  Arden  

Maxwell   Archer.   Detective.  ..  .John  Loder,  Leneen  MacGrath  

Rock  River  Renegades  (W)... Range  Busters   


7'l'l'4l 

.1/30/42  . 
. 12/5 '4  I  . 
.  I  I  '21  '41 
.12/26/41 
. I '2'42  . 
.9/5/41  .. 
.0  19  41  . 
.11/14/41 
.2/6/42  .. 
9'I2'4I 
.  12  '5  '4  I 
.  I  >2*  !&■> 
.2/20/42  . 
.1/16/42  . 

.  12/19/41 
.1/9/42  .. 
.1129/41  . 


.  .1(8/2,  41 
..b8'9/4l 
..9/27/41 
.87/19/41 
.  .1(8/2/41 
.  .1(3/1/41 
.1(9/20  4  1 
.05/17/41 
.4)5/3 1/4 1 
.04/19,41 
.1(5/17/41 
. .b7/5/4l 
.  1(5/3/41 
.1)5/17/41 
a9  27  1 1 
.1)4/26/41 
.1(3/22/41 
.a5/IO/4l 

.  h5'3'4i 
.06/14/41 
M/I9/4I 


. .h7/26'4i 
. .02/21/42 
.  .1(12/6/41 
.1(1 1  /|5'4I 
..bl/31/42 
at  1/22  41 
.  .1(9/13/41 
.1(10 '111/41 
.  .  h  I  I  /8  '4 1 
.  .al/17/42 
.  1(9/20/41 
.all /22/4I 
. .h 1/3 1/42 
. .b2/l4/42 
. .  b  I  /3 1  /42 


Oil  .1(1/31/41 


.1/9/42  . 

10  '  1(1  '41 
I0'I7/4I 
I  I  '21  Ml 

.2'l3/42 
.11/7/41 


.3/6/42  . 
.3/0.  '47 
.3/27 /42 

.3/20/42  ' 
.3/13/42 


.  12/20  '41 
. .bl/10/42 
. .  a«'9/4l 
lit 0  II  11 
IH2'2l/40 


.1(11/29/41 
1)11    I  11 
. .bl/17/42 
.  al/31/42 
hi  I /I /4I 


.a2/2l/42 

. -a2/7/42 


.at  'I7  '42 
.32/21/42 
.32/14/42 


PARAMOUNT 


Current  1940-41 

1™  Aloma  of  the  South  Seas  (D)  F.Dorothy  Lamour-Jon  Hall  (Tech  >  77 
4053  Border  Vigilantes  (W)F  Bill  Boyd-Russell  Hayden   60. 

4032  Canqht  in  the  Draft  (OF  Bob  Hone-Dorothy  Lamour   81. 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker   70 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gahnr   66. 

4012  In  Old  Colorado  (W)F  Wm.  Boyd-Russell  Havden   66. 

4028  I  Wanted  Wings  (D)F  Brian  Donlevv-Rav  Milland  130. 

4035  Kiss  the  Bofs  Goodbye  (CM)  F.  D.  Ameche-M.  Martin-O.  Levant..  85. 
4022  Lady  Eve  (D)F  Barbara  Stanwyck- Henry  Fonda  ...  97. 


8 '29 '41 
4 '18 '4 1 
7/4  '41  . 
8/29/41 
7/18/41 
3  '  14 '4 1 
5  '30  '4  I 
8/|/4l  . 
3/21/41 


.a2/2l/42 


hK'3fl'4l 
. .  b4'5/4l 
.  .b5 '31/41 
. .08/23/41 
. .b7/|9/4l 
...b3'l/4l 
.  h.3'29/41 

b6'28'4l 
. . .b3/l/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


February  21,  1942 


PARAMOUNT 


Current  1940-41  (ContJ 


4023  Las  Vegas  Nights  (Mu-C)F. .  .Phil  Regan-Bert  Wheeler. nnrs.v 

tu2a  line  Night  rn  Lisbon  (C)A  Maueleme  Carroll  f  red  MacMurra> .  So 

iuji  Parson  oi  Pananunt  (D)F  Charles  Buggies- Ellen  Drew   «4 

IU54  Pirates  on  Hmseback  tW)  F  . . .  Wm.  Boyd-Russell  Hayaen   oS 

1026  Power  Dive   iU)F    Richard  Arlen-Jean  Parker   68 

IU27  Reaching  lur  the  Sun  (CD>A..Joel   McCrea-Ellen  Drew   88 

IU2S  Road  to  Zan/ihar  (CM)F  Crosby- Lamour- Hope    90 

IU24  Round-Uii  (W)F   Richard  Dix-Patricia  M orison   90 

KIJ4  Shepherd  ol  the  Hills  (  D )  F  . .  .  John  Wayne-Betty  Field  (Tech.) . . .  91 

4U2 1  there's  Mauir  iii  Music  (Mu)  F  .Allan  Jones-Susanna  Foster   80 

(Reviewed  as  "Hard  Boiled  Canary") 

iuji)  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson   62 

iuj3  Wine  Open  Town  (W)F  William  Boyd-Russell  Hayden   78 

IUJ6  w  <>r  ill   1'ieniiere   (OA  John  Barrymore- Frances  Farmer   70 

H'"tk  Current  1941-42 

No. 

I  Among  the  Living  (H)A  Albert  Dekker-Susan  Hayward  

i  Bahama  Pussaye  O  ecu. )( U) A . Madeleine  Carroll-Stirling  Hayden. 


Rel. 

Mins.  Date 
89. .3  '28/41 
6/13/41 
8/22/41 
o  23,41 

4  25/41 

5  2.41 
4/11,41 
4/4/41 
7/23/41 
5/16/41 


.6/20/41 
.8,8/41 
.8/ 15/41 


See 

Issue  of 
.63  22  4i 

bo,  10  4  I 

b6.2l/4i 
oo  24  41 

.04    12  41 

b4, 12  41 
b3  15  4i 

.  b3  I j  41 
lib  21  4  1 

,.b3  1/41 

bli  14,41 
.  b8  2/41 
b8  23,41 


RKO-RADIO 


1  Uuy  Me  That  Town  (OA  Lloyd   Nolan-Constance  Moore  

2  mainour  Boy  (C)F  Susanna  Foster-Jackie  Cooper  

i  Hold  Back  the  Dawn  (D)F  Chas.  Boyer-Olivia  de  Havilland.. 

I  Henry  Aldricll   

lor  President  (OF  Jimmy  Lydon-Mary  Anderson  

Louisiana  Purchase  (MC)  Bob   Hone-Victor  Moore  (Tech.). 

I  Mr.  Uuy  Goes  to  I  own  (FA)F.Tech.  Cartoon  Feature  


i    2  Night  of  Jan.  16th  (MyjF  Ellen  Drew-Robt.  Preston  

i  Nothing  Bui  the  I rulli  (C)  Bob  Hope-Paulette  Goddard  

w  I  Outlaws  ol  the  Desert  (W)F...Wm.  Boyd-Brad  King  

1  Pacific  Blackout  (IMF  Robert  Preston-Martha  O'Driscoll.. 

(Reviewed  as  "Midnight  Angel") 
W-l  Riders  of  the  Timberlinel  W)  F  .  Bill  Boyd-Brad  King-Andy  Clyde. 
w  I  Secret  of  the  Wastelands* W) F . Wm.  Boyd-Brad  King-Andy  Clyde. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  

w  I  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde.. 

I  Sullivan's  Travels  (CD)A  Joel  McCrea- Veronica  Lake  


68. 

. 12/ 19, 41 

.  .  U9,  6,  41 

HI 

h 12  13/41 

84. 

1 1  7/41  . 

. . .69  6  41 

70. 

.10/3/41  . 

...b8/2/4l 

HO 

.12/5/41  . 

. . .by  6/4i 

115. 

.9/26/41  . 

. . .b8/2/4l 

70. 

.10/24/31 

. . .b8/2/4l 

98. 

.1.1/42  .. 

hi  1   29  41 

78. 

.  ,hl2/6/4l 

75. 

.10/31/41 

...b8/2/4l 

79. 

.11  28 '41 

. . .b9, 6/41 

90. 

.  Ill  III  41 

.  .  1)8  2/41 

66. 

b9/27/4l 

76 

III  2  li  41 

59 

b9/27/4l 

66. 

b9/27/4l 

94  . 

.11/21  41 

.. ,b9  6/41 

63 

b9/27/4l 

91 

hi 2  6/41 

58 

.  h9/27/4l 

Coming  1941-42 

Across  the  Border  (W)  Wm.  Boyd-Andy  Clyde-Bill  George  

American  Empire   Richard   Dix-Hresiuu  Foster  

Beyond  the  Blue  Horizon  Dorothy  Lamour- Richard  Denning   

(Former  title  "Malaya") 

Black  Curtain  (My)  Burgess  Meredith-Claire  Trevor  

Dr.  Broadway  (Uj  Macilouald  Carey-Jean  Phillips  

4  Fleet's  In  (M)F  Dorothy  Lamour- William  Holden  92 

4  Fly  by  Night  (CD) A  Richard  Carlson-Nancy  Kelly   68 

Forest  Rangers  (Tech.)  Fred  MacMurray-Paulette  Goddard  

Great  Man's  Lady  (D)  Barbara  Stanwyck-Joel  McCrea  

(Former  tide  "Pioneer  V'oman") 

Henry  Aldrich,   Editor  Jimmy  Lydon-Charles  Smith  

Henry  aim  Ui/zy  to  Jimmy  Lydon-Charles  Smith  

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  

Irving  Berlin's  Holiday  Inn . . .  Bing  Crosby-Fred  Astaire  

4  Lady  Has  Plans  (CD)A  Pauiette  Goddard-Ray  Milland  77 

Mr.  aim  Mrs.  Cmjal  Ray  Milland  Betty  Field  

Mrs.  Wiggs  of  the  Cabbage 
Patch    (O  Fay  Bainter-Carolyn  Lee  

My  Favorite  Blonde  (C-D)...Boh  Hope-Madeleine  Carroll  

My  Heart  Belongs  to  Daddy. .  .Richard  Carlson-Martha  O'Driscoll  

Night  in  New  Orleans  (My) ...  Preston  Foster-Albert  Dekker  

(Former  title  "Morning  After") 

3  No  Hands  on  the  Clock  (  M  v)  F  .  Chester  Morris-Jean  Parker   75 

Out  of  the  Frying  Pan  William  Holden- Susan  Hayward  

Palm  Beach  Story  ..Claudette  Colbert-Joel  McCrea  

Reap  the  Wild  Wind  (D)   Ray  Miliainl-John  Wayne  (Tech.).. 

4  Remarkable  Andrew  (OF  William  Hidden-Brian  Donlevy   80 

Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  

Take  a  Letter  Darling  (C) ....  Rosalind  Russell  -  F  real  MacMurray  

This  Gun  for  Hire  (D)  Veronica  Lake-Robert  Preston  

Tombstone   (W)   Richard  Dix-Frances  Gilford  

4  Torpedo  Boat  (A)F  Richard  Arloll-Jeatl  Parker   69 

True  to  the  Army  (C)  Judy  Canova-Allan  Jones-Ann  Miller... 

Wildcat   Richard  Arlen-Arline  Judge  


, . . In  Hrou 
. .a8/l6/4l 

. .a2/2l/42 
.all/29/41 
. .bl/24/42 
. .bl/24/42 


a3/22/4l 


. .a9/27/4i 
. .al/31/42 
. .  .a  1/3/42 
.  .hi / 17/42 
,al2/27/4l 


.a!2  li/41 
iiiiti'i  i  4i 


.1)12/13/41 
nl2/20/4l 

.  .al/3/42 

. .  a?/5,'4l 
hi  17/42 

. .  a8/9/4l 

. .a  1/24/42 
all  /29/4I 

.  al0/4/4! 

.  bl/17/42 
a  12 '20  '4  I 


PRODUCERS  RELEASING  CO.  1940-41 

162  Billy  the  Kid  in  Santa  Fa  (W). Bob  Steele-Marin  Fais-St.  John   66 

161  Billy  the  Kid's  Fighting 

Pals   (W)F   Bob  Steele    62 

116  Blonde  Comet  (D)  Robert  Kent- Virginia  Vale   67 

111  Criminals  Within  (My)A  Eric  Linden-Ann  Doran   70 

115  Manuei nus  fady  (My)F  Neil  Hamilton- June  Storey   66 

113  Desperate  Cargo  (D) A  Ralph  Byrd-Carol  Hughes   69 

112  Double  Cross  (G)F  Kane  Richmond-Pauline  Moore   61 

109  Emergency  Landing  (Spy)  F. .  .Carol   Hughes    79 

I0H  Federal  Fugitives  (Spy)F  Neil  Hamilton-Doris  Day   66 

124  Gambling  Daughters  (D)A  Cecilia  Parker-Roger  Pryor   67 

126  Jungle  Man  (D)F  Buster  Crabbe-Sheila    Darey   63 

167  Lone  Rider  Ambushed  (W)F..Geo.  Hmislon-AI  St.  John   67 

168  Lone  Rider  Fights  Back  (W).. George  Houston-AI  St.  John   64 

166  Lone  Rider  in  Frontier  Fury.. Geo.  Houston-AI  St.  John   62 

165  Lone  Rider  in  Ghost  Town( W) F . Geo.  Houston- Alnine  Brandos   64 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66 

123  Paper  Bullets  (D)A  loan  Woodbury- Jack  LaRue  . 

I?-.  Ilnii'lar    Fellers    (D)F   Billy  Lee- 'Alfalfa'  Switzer... 

110  South  of  Panama  (Spy)F  Roger  Pryor-Virginia  Vale... 

156  Texas  Marshal  (W)  Tim   McCoy-Kay  Leslie  


72 


63 


65 


1941-42 

258  Billy  the  Kid's  Round-Up(W) .  Busier  Crabbe-AI  St.  John... 
257  Billy  ihe  Kill.  Wauled  iwiF. Blister  Crabbe-AI  St.  John... 

259  Billy  the  Kid  Trapped  (W)... Buster  Crabbe-AI  St.  John... 

207  Broadway  Big  Shot  (CD)A  Ralph   Byrd- Virginia  Vale 

211  Dawn   Exnress  Michael  Whalen-Anne  Nagel. 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg . . 

202  Girls  Town   (D)  Edilb    Fellows- June  Storey  

208  Gun  Shy  (C)  Harry  La-qdon-Marian  Marsh  

2115  Hard   Guy    (G)A  Jack  La  Rue-Mary  Healy  68 

215  law  of  the  Timber  (D)  Marjorie   Reynolds-Monte   Blue   63 

763  Lone  Rider  and  the  Bandit(W). George   Houston-AI   St.   John   55 

264  Lone  Rider  in  Cheyenne  (W) .  .R-orno  Houston-AI  St.  John  

213  Miracle    Kid    (D)A  Tom  Neal-Carnl  Huqhes-Virki  Lester  66 

Panther's  Claw   Sidney  Blackmer- Rickey  Vallin  

252  Raiders  of  the  West  (W)  Bill   (Radio)    Bovd-Art  Davis  

230  Swamp  Woman   Ann  Cnrin-Jack   La   Rue   68 

251  Texas   Man   Hunt    (W)   Rill  (Ra'linl   Rnvd-Arl   Davis        ...  60 

'14  Todav   I    Hang   (D>  Wallpr   Wi.nlf    Kinq-Mona   Rarrie   .  .  C7 

210  Too  Many  Women  (C)  Neil  Hamilton-June  Lang  


.7/11/41 

■7/19/41 

.4/18/41 

.  b4/l2/4l 

.  12/26/41 

.a  1 1/22/41 

6/27/41 

. .bB/IG/41 

■1  12  41 

bill  1 1  '41 

.7/4/41  . 

. .blO/4/41 

6/27/41  . 

.  b8/l6/4l 

5/23/41  , 

. .b7/l2/4l 

3 '28/41  . 

..b5/24/4l 

81-41  .. 

.1)9/13/41 

HI  III  4  1 

hill  11/41 

8  29  41  . 

bl  I    1  41 

.11/7/41 

. b 12/27/4 1 

H  8  41  . 

.  a7/26/4l 

.5/16/41  . 

.  b5/l7/4l 

10  '31/41 

.  blO/4/41 

6  13/41  . 

.  b6/!4/4l 

II  1  a  1 1  . 

68  30 '41 

.5/2/41  .. 

.  b4/26/4l 

6'I3/4I 

a5/l7'4l 

. 12/12/41 

bl2  27/41 

III  24  '41 

..ll.ll   1  '4  1 

2/20/42  . 

. .al '24'42 

.2 '6 '42  . 

.  hl/17/42 

.4/3/42  . 

.1/23/42  . 

.  b2'l4/42 

3/6/42  . 

. .al/17/42 

.4/10/42  . 

10  17/41 

bin '25 '41 

.  12/19/41 

.bl2/27/4l 

. 1/16/42 

.  .al2/6/4l 

.3/13/42  . 

.  a  1  /3 1  /42 

.  1  1  'I4'4I 

. .b  1/3 1/42 

.4/19/42 

2  13  42 

al2/l3/4l 

.12 '5 '41 

0  10  11/41 

.  1  '2  '42  . 

.al 1 /22/4I 

.  1  '30  42 

al2'|3/4l 

2  27  '42 

.  . a  1  /3 1  '42 

RKO-RADIO 


185  Cvrlnne  on  Horseback  (W) 
122  Devil  and  Miss  Jones  (D)F 

119  Fnolligbt   Fever  (OF  

166  Frank  Buck's  Jungle  Cavalcade 

120  Girl.  A  Guy  and  A  Gob  (OF 
129  Hnrrv.  Charlie.  Hurry  (OF 
175  Lillle  Foxes  (D) A  

124  Melodv  for  Three  (D)F  

135  Mv  Life  Willi  Caroline  (O 
191  Relurtanl  Dragon (C-Cartnnn)  F  . 

125  Renent  at  Leisure  (C-D)F  .. 
184  Rnhhers  of  tho  Range  (W)F 

131  Sainl's  Vacation  (My)A 

136  Scallergood  Meets  B'way  ( D )  F . 

132  Scatterqood  Pulls  the 

Slrings  (D)F   

186  Six  Gun  Gold  (W)  

172  Story  of  Hie  Vatican  (Doe.).. 

133  Sunnv  (MO F   

128  They  Met  in  Argentina (M  D)  F 

134  They  Meet  Again  (DIF 

I'Jfi  Torn.   Dirk  and   Harrv  (OA 


Cuirent  19-10  4 1 

Tim   Hull  -  Mariorin  Reynolds   'in 

lean  Arlhiir-Cbas.  Cnhiirn   92 

Alan  Mowbray- Donald  McBride  .  .  .  .  67 

Frank  Buck    77 

Geo     M urnh v- L nrille  Ball   91 

I  eon    Errnl-Mililred   Coles   65 

Bette  Davis- Herbert  Marshall  116 

lean   Hershnlt-Fav  Wray   67 

81 
73. 
67. 
61. 
65 


Ronald    Col  man  -  A  una  Lee 
Benrblev  and  Cartoon  Characters. 

Kent  Taylor-Wendy  Barrio  

Tim  Holt-Ray  Whillev   

Hnnli  Sinclair-Sally  Gray  


Guv    Kihhee-Emma   Dunn   70 

Guv  Kihbee    65 

Tim  Holt-Jane  Clayton  

Marrh  of  Time  Feature   54. 

A    Neaqle-I    Carroll-R.   Bulger   98. 

Fllison  O'Hara  Ehsen    77 

l»an   Hersholl-Dnrothv  Lovett   67. 

Ginger  Rogers- Geo.  Murphy   86 


6  ■13/41 
4 'I  1/41 

3  '21  '41 
6 '27/4  I 
3 '14 '41 

7  '25  '4  I 

8  '29  '4 1 
3 '28 '4  I 
8'l  '41 
6 '20 '4  I 
4/4/41 

4  'IB/4  I 
5 '3  I  '41 
8/22'4l 

5 '23 '4 1 
8  8'4I 
7/18/41 
5'30'4I 
4  '25 '4 1 
6  '20  '4 1 
7/4/41 


a5'IO'4l 
h4'5'4l 
h4'5'4l 

b7'l9/4l 
h3'l  '41 

b7'l2'4l 

h8' 16/41 
h3/8/4l 

h7/|9'4l 
1)6/7/41 

h5/3l/4l 
b4/5/4l 

bR  '21/41 

b8/30/4l 

b5/l7/4l 
.a7/l2/4l 
b8'l6/4l 
b5/24/4l 
b4  '26/41 
.b7/5'4l 
b7/!9  4' 


Current  1941-42 


Block 
No. 

I  All  That  Money  Can  Buy(D)A  Anne  Shirley- Walter  Huston. 

(Reviewed  as  "Here  Is  a  Man") 


W-l  Bandit  Trail  (W)F  Tim  Holl-Janet  Waldo  

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lows... 

I  Citizen  Kane  (D) A  Orson   Welles- Dorothy  Comiiigore. 

3  Dale  With  the  Falcon(MyC)  F  George  Sanders-Wendy  Barrie.... 


Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.) 

I  Father  Takes  a  Wife  (C)A    ..Adolphe  Menjou-Gloria  Swanson 

1  F ui.r  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger  

2  Gay  Falcon  (My) A  George  Sanders- Wendy  Barrie.. 

4  Joan  of  Paris  (D)  Micliele  Morgan-Paul  Henreid  . 

1  Lady  Scarface  (D)F  Dennis  O'Keefe- Frances  Neal  . 

2  Look  Who's  Laughing  (OF...  Bergen  &   McCarthy  79 

2  Mexican  Spitfire's  Baby  (OF..  Leon  Errol-Lupe  Velez-Zasu  Pitts. 

3  Obliging  Young  Lady  (Or      Joan  Carroll- Edmond  O'Brien  

1  Parachute  Battalion  (D)F  Robert  Preston-Nancy  Kelly  

3  Playmates  (CM)F   K.  Kyser-J.  Barrymore-Lupe  Velez 

2  Suspicion    (D) A  Cary  Grant-Joan  Fontaine  

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  

4  Valley  of  the  Sun  (D)   lames  Craig- Lucille  Ball  

J  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt  


H.-l 

Sm 

M  in 

a  l)ai> 

Htm  %% 

in 

17 

b/  /  19/41 

1  1  1 

1 /9/42 

.  1  U/  l\J/*t  1 

. . . b9/6/4  > 

67 

h  i  /  1  fl  /AO 
-  .  D  1  /  1  U/4£ 

120 

1  /  \r-  \i  " 

kl  III)  , 
. . 04/ !£/ 4 1 

I.I    I       U  /  A  1 

59 

12/ 12/4 1 

hQ  /ft  IA  I 

64 

in  1%  1  /At 

h  t  n  /  A  1  Al 
. . D 1 U/4/4 1 

79 

10/3/41 

■  ■[*''.  'o^i! 

.    1)  1  l  ■8/4  1 

66 

.  10/24/4 1 

h4/9fl IA  l 
. . US/ *U/1 1 

91 

.2/20/42 

bl  / 10/42 

66. 

.9/26/41 

..'b7/26'4l 

79. 

.11/21/41 

. .u9/20/4t 

70. 

.11/28/41 

...b9/6/4l 

80 

.1/30/42  . 

..bll/8/41 

75. 

.9/12/41  . 

. .b?/ 89/41 

96. 

. 12/26/41 

.  hi  1  '8/41 

99 

.11/14/41 

. .U9/20/4I 

r.7 

.11/7/41  . 

. .b9/20/4l 

80. 

.2/6/42   .  . 

. .bl/10/42 

liH 

12/12/41 

bin  2i>  li 

Coming  1941-42 


85 


60. 


Bambi   ...   Disney  Cartoon  Feature  

5  Bashful  Bachelor  (CD)  Lum  'n'  Abner  

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  

6  Falcon  Takes  Over  George  Sanders-Allen  Jenkins  

Fantasia  (FA)F   Technicolor  Cartoon   

Journey  Into  Fear  (Spy)  Joseph  Gotten- Dolores  del  Rio  

W-2  Land  of  the  Open  Range  (W)F.rim  Holt-Ray  Whitley  

5  Magnificent  Ambersons  J.  Cotten- Dolores  Costello-T.   Holt  .. 

5  Mayor  of  44th  Street  (G)  George  Murphy-Anne  Shirley  

4  Mexican  Spitfire  at  Sea  (O  .  Lupe  Velez-Lcnn  Errnl   73 

6  Mexican  Spitfire  and  the 

Ghost   Leon  Errol-Lupe  Velez  

6  My  Favorite  Spy  Kay  Kyser-Ellen  Drew  

6  Powder  Town   Victor  McLaglen-Edmond  O'Brien.  

Pride  of  the  Yankees  Gary  Cooper-Theresa  Wright  

W.|  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60 

5  Scattergood  at  the  Races  (D)..Guy  Kibbee-Dorothy  Moore  

4  Sing  Your  Worries  Away(CM)  .Bert  Lahr-Buddy  Ebsen-Patsy  Ually  71 

5  Syncopation  (DM)  Adolphe  Mcnjiiii-lnckic  Cooper  

W-2  Thundering  Hoofs  (W)F  Tim  Holt-Ray  Whitley   60 

6  Tuttles  of  Tahiti  (D)  Charles  Laughton-Jou  Hall  


.3/20/42 
.6/10/42 
.6/5/42  . 
.4/3/42  . 


.4/10/42 
.3/27/42 
.5/8/42  . 
.3/13/42 

.6/26/42 
.6/19/42 
.5/29/42 


. . .  Ill  Prod 

.  .al/17/42 
.1112/13/41 
..al2/6/4l 
. bl I / 16/40 
. .a2/l4/42 
.Iil2/ 13/41 
.al2/27/4l 
. .al2/6/4l 
. .bl/10/42 


...In  Prod. 
.al2/20/4l 


.2/27/42 

.4/24/42 

.3/6/42  . 

.4/17/42 

.8/10/42 

.5/15/42 


.. .b9/6/4l 
..a2/l4/42 
. .bl/10/42 
.all/29/41 
.bl2/l3/4l 
.al2/l3/4l 


REPUBLIC 


Current  1940-41 


45  Back  in  the  Saddle  (MW)F...Gene  Autry-Smiley  Biimelle  

58  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes  . 

24  Citadel  of  Crime  (D)F  Frank  Albertson- Linda  Hayes  

15  Country  Fair  (CM)F  Eddie  Foy,  Jr.-June  Clyde  

77  Desert   Bandit   (W)F  Don  Barry-Lynn  Merrick  

26  Doctors  Don't  Tell  (D) F  John  Beal-Florencg  Rice  

12  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers   

22  Gay  Vagabond.  The  (CD)F  Ruth  Donnelly- Roscoe  Kams  

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  

55  In  Old  Cheyenne  (W)F  Roy  Rogers-G.  "Gabby"  Hayes   

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick  

14  Lady  From  Louisiana  (PD)A-.Ona  Munson-John  Wayne  

12  Mr.  District  Attorney  (CD)  F  .  .  Dennis  0' Keefe-Peler  Lorre  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Haves 

66  Pals  of  the  Pecos  (W)F  Three  Mesquiteers   

23  Poison  Pen   (D) A  Flora  Rohson-Roh'l  Newton  

3  Puddin'  Head  (OF  Judy  Canova- Francis  Lederer  

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle  

13  Rookies  on  Parade  (CM)F  Bob  Crosby-Ruth  Terry  

67  Saddlemates  (W)F   Three  Mesquiteers   

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gabby"  Hayes 

46  Singing  Hill.  The  (MW)F  Gene  Autry-Smiley  Burnette  

2  Sis  Hopkins  (CM)F  Judy  Canova-Boh  Crosby  

47  Sunset  in  Wyoming  (W)F...  Gene  Autry-Smiley  Burnette  

76  Two-Gun  Sheriff  (W)F  Don  "Red"  Barry-Lynn  Merrick  

48  Under  Fiesta  Stars  (W)F  Gen*  Autry-Smiley  Burnette  


72 

.5/27/41 

. .  b6/7/4i 

73 

.3/14/41 

.  .113/15/41 

61 

.9/5/41 

,  ,  1(9/6/41 

58 

.7/24/41 

...b8/2/4l 

74 

.5/5/41  . 

..l>5/ 17/41 

56 

.5/24/41 

..b5/3l/4l 

65 

.8/27/41 

.  .119/13/41 

711 

.  Ill  15  41 

.hill  IH/41 

56 

.7/111/41 

..h7/l9/4l 

66 

.5/12/41 

..b5/24/4l 

88 

.8/20/41 

. .bR/ 16/41 

58 

.3/28/41 

..1)4/12/41 

57 

.6/24/41 

.1)6/28/41 

83 

.4/22/41 

...b5/3/4l 

69. 

.3/26/41 

...b4/5/4l 

58 

.6/20/41 

.  .1)6/21/41 

56 

.4/8/41  . 

.  .1)4/26/41 

66 

.6/30/41 

...b7/5/4l 

80. 

.6/25/41 

. .h6/28/4l 

57. 

.7/31/41 

...1)8/9/41 

69. 

.4/17/41 

...1)5/3/41 

56. 

.5/26/41 

..1)6/14/41 

56. 

.5/7/41  . 

..1(5/10/41 

75 

.4/26/41 

...115/3/41 

98. 

.4/12/41 

..b4/l2/4l 

65. 

.7/15/41 

...U8/2/4I 

56. 

.4/10/41 

..1(4/26/41 

64. 

.8/25/41 

.  .1)8/36/41 

Current  1941-42 

171  Apache  Kid  (W)F  Don  "Red"  Barry-Lynn  Merrick  56.  .9/12/41  . 

174  Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick       56. .1/6/42  . 

164  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers   57..  1/30/42  . 

131  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette   66. .1/22/42  . 

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick   56.  .9/29/41  . 

111  Devil  Pays  Off  (Spy) A  J.  Edward  Bromherq-Osa  Massen...  70  . 11/10/41 

162  Gauehos  of  Eldorado  <W)F...Tom  Tyler-Bob  Steele   56  lli'24'4l 

108  Hurricane  Smith   (D)F  Ray  Middlelon-Jane  Wyalt   69.  .7/20/41  . 

'.il  lesse  lames  at  Hay  iW)T    ..  Roy  Rogers- George  "Gabby"  Hayes.  56. .  1(1  17  41 

101  Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne   87..  1/5/42  .. 

153  Man  From  Cheyenne  (W)F  Hoy  Rogers-George  "Gabby"  Hayes    60. .1/16/42  . 

110  Mercy  Island  (D)  A  Ray  Middlelon-Gloria  Dickson   72  .  Ill  10  41 

173  Missouri   Onllaw   (W)T      ...  Don  Red  Barry.  Lynn  Merrick   58. .1  1  /25/41 

107  Mountain   Moonlight   (OF  Weaver  Bros.  &  Elviry   68.. 7/12/41  . 

112  Mr.  District  Attorney  in 

the  Carter  Case   lames   Ellison- Virginia  Gilmore. . .    68..  12/18/41 

16I  Outlaws  of  Cherokee  Trail (W)F  Three  Mesquiteers    56.  .9/III/4I 

122  Pardon  My  Stripes.  (OF  Hill  Heiirv-Sheila  Rvan   64. .1/26/42  . 

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker   76.  .8/29/41  . 

121  Public  Enemies  (D)  Philip  Terry-Wendy  Barrie   66. .10/30/41 

152  Red  River  Valley  (W)F  Roy   Rogers-Sally   Payne   63. .12/12/41 

109  Sailors  on  Leave  (OA  William   Liindiqan-Sliirley   Ross  71.. 9/30/41  . 

1"  Siena  Sue   'W>   ..    Gene  Autry-Smiley  Burnette   64.  II'I?'4I 

154  South  of  Santa  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes  2/17/42  . 

114  Tragedy  at  Midnight  (My-C)A.lohn  Howard-Margaret  Lindsay          68.. 2/2/42  .. 

in  T..Yedn  Jnnrtinn   (OF   Weaver  Bros.  &  Elviry   71. 12/4/4 1 

163  West  of  Cimarron  (W)  Three  Mesquiteers    55  . 12/15/41 


.  .1)9/27/41 
.  .1)1/10/42 
. .  .b2/7/42 
. .bl/24/42 
.  .1)10/4/41 
.  I>  1 1  /  1 5/4 1 
.  hill  25  41 
..b7/l9/4l 
.hill  lit  I 
...bl/3/42 
..bl/17/42 
hill  ll,4i 
.1(1  I  22  Ml 
.  .M/I9/4I 

1(12/27/41 
.  1(9/20/41 
. .bl/31/42 
...1(9/6/41 
.1(11/1/41 

I(I2'I3/4I 
.  .1)10/4/41 
.hll  I5'4I 
. .b2/2l/42 
. .bl/31/42 
.  bl2/6/4l 

Ill2'20'4l 


Coming  1941-42 

Affairs  of  Jifmv  Valentine(  D)  .  Dennis  O'Keefe-Ruth  Terry  

Girl  From  Alaska  (D)  Ray  M  idrlleton  -  Jean  Parker  

144  Heart  of  the  Rio  Grande  (W)  .Gene  Autry-Smiley  Burnette  

(Former  title  "Dusk  on  the  Painted  Desert") 

Jesse  James.  Jr.  (W)  Don  "Red"  Barrv-Lynn  Merrick  

Ir5  Raid-rs  of  the  Range  (W)  Bob  Steele-Tom  Tvler  

Shepherd  of  the  Ozarks  Weaver  Bros.  &  Elviry.  

102  Sleepytime  Gal   Judy  Cannva-Riilli  Terry    55. 

175  Stagecoach   Exnress   (W>  Don  "Red"  Barry-Lvnn  Merrick  

Sunset  on  the  Desert  (W)  Roy  Rogers-George  "Gabby"  Hayes  

115  Yokel  Boy  (C)  lean  Davis-Albert  Dekker  


. .a2/7/42 
..a2/7/42 
.al/31/42 


.a2/l4/42 


3/5/42 
3/6/42 


.al/10/42 
.a2/ 14/42 


3/13/42  ...al/31/42 


20TH  CENT  -FOX 

148  Accent  on  Love  (OF  

143  Blood  and  Sand  (Tech.)  (D) A 
112  Bride  Wore  Crutches  (CD)F 

141  Cowboy  and  the  Blonde! CD )F 

149  Dance  Hall  (OF  

136  Dead  Men  Tell  (My)  F  

144  For  Beauty's  Sake  (CD) A  

1 40  Great  American  Broadcast!  DM)  F 

142  Great  Commandment  (D)F.... 

139  Mail  Train  ( D)  F  

'  '6  Man  Hunt  (Sny)F  

147  Moon  Over  Miami  (MOF  

132  Murder  Among 

Friends  (MyOF   

136  Ride  On  Vaouero  (W)F  

134  Sleepers  West  (D)  F   

137  That  Night  in  Rio  (M)A  

133  Tobacco  Road   (D) A  

145  Very  Young  Lady  (CD)F  


Cur-.ent  1940-41 

Geo.   Montgnmery-Osa  Massen   61.. 7/1 1/41 

Tyrone  Power-Linda  Darnell   125.  .5/30/41 

Lynne  Roberts-Ted  North   59.. 6/13/41 

Mary  Beth  Hughes-G.  Montgomery..  68  . 5/16/41 

Cesar  Romero-Carole  Landis  73.. 7/18/41 

Sidney  Toler    61.. 3/28/41 

Ned  Sparks- Marjorie  Rambeau   62  . 6/6/4 1  . 

Alice  Faye-John  Payne-Jack  Oakie..  90..5/9'4l  . 

John  Beal-Alhert  Dekker   80.  .5/23/4 1 

Alasiair  Sim-Gordon  Marker   60.. 4/25/41 

Waller  Pidgeon-Jnan  Rennett  100.. 6/20/41 

Don  Ameche-Betty  Grable  (Tech.)..  91.. 7/4/41  . 

John  Hubhard-  Marjorie  Weaver   67.. 3/14/41 

Cesar  Romero- Marv  Roth   Hughes...  64.. 4/18/41 

Lloyd  Nolan-Lynn  Barl   72.. 4/4/41  . 

Alice  Faye-Don  Ameche  (Tech.)   96.  .4/1 1/41 

Tierney-Granewin-Rambeati    84.  3'7'4I  . 

Jane  Withers-Nancy  Kellv   79.. 6/27/41 


.66/28/41 
ll5/24/4l 
b7/27/40 
.1)4/26/41 
.1)6/28/41 
.1)3  '29/41 
..b7/5/4l 
. .h5/3/4l 
.I)4'I2/4I 
. ,b7/5/4l 
.b6/|4/4l 
.b6/2l/4l 

.1)2/22/41 
,b3  '22/41 

M/22/41 
. ,h3/l/4l 

b2/22/4l 
.  6)6/3 '41 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


February  21,  1942 


SHOWMEN'S    TRADE    REVIEW  Page  25 


20TH  CENT.-FOX 


Rel. 

Mint.  Date 


Current  1941-42 


Block 
No. 

2  Belle  Slarr  (Tech.)  (D)A  Gene  Tierney- Randolph  Scott   87. 

6  Blue,  White  and  Perfect  (D) .  .Lloyd  Nolan-Mary  Beth  Hughes   75. 

5  Cadet  Girl  (CD)A  Carole  Landis-Geo.   Montgomery....  71. 

2  Charli8  Chan  in  Rio  (My)  F . .  .Siuney  Toler-Mary  Beth  Hughes   62. 

I  Charley's  Aunt  (OF  Jack  Benny-Kay  Francis   81. 

5  Confirm  or  Deny  ( D) A  Dox  Ameche-Joan  Bennett   73. 

I  Dresseo  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes   74. 

7  Gentleman  at   Heart  Carole  Landis-Cesar  Romero   67. 

3  Great  Guns  (C)F  Laurel  and  Hardy-Sheila  Ryan   74. 

6  How  Green  Was  My  Valley(D)  FMaureen  0' Hara- Walter  Pidgeon. . .  1 18. 

4  I  Wake  Up  Screaming  (My)  F.Betty  Grable- Victor  Mature   82. 

(Reviewed  as  "Hot  Spot") 

w-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts   58. 

3  Man  at  Large  (Spy)F  Marjorie  Weaver-Richard   Derr   69. 

5  Marry  the  Boss' Daughter  (CD)  F  .  Brenda  Joyce-Bruce  Edwards   60. 

4  Moon  Over  Her  Shoulder (C) A . Lynn  Bari-John  Sutton   68. 

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell   70. 

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornel  Wilde   61. 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell   60. 

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne   86. 

W-l  Riders  of  the  Purple  Sage(W)  F  .George   Montgomery-Mary   Howard..  56. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr   72. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie   93. 

8  Roxie  Hart  (C)A  Ginger  Rogers-Adoiphe  Menjou   74. 

4  Small  lown  Deb  (CD)F  Jane  Withers-Cobina  Wright.  Jr   73. 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  98. 

I  Sun  Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle..  83. 

4  Swamp  Water  ( D) A  Walter  Huston- Walter  Brennan   88. 

3  Week-end  in  Havana  (D)  F ...  .Alice  Faye-John  Payne  (Tech.)   80. 

3  We  Go  Fast   (C)A  Alan  Curtis-Lynn  Bari   64. 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett   77. 

3  Yank  in  the  R.A.F.  (War)  F ..  .Tyrone  Power- Betty  Grable   97. 

7  Young  America  (D)  Jane  Withers- William  Tracy  73. 


.9/12/41  . 
.1/6/42  .. 
.11  28  41 
.9/5/41  .. 
.8/1/41  .. 
. 12  12  41 
.8/8/41  .. 
.1/16/42  . 
. 10/10/41 
.12/26/41 
.11/14/41 

.9/26/41  . 
.10/3/41  . 
. 1 1/28/41 
.10  24  41 
2   13  42  . 
.  12,  19,  41 
.8/22/41  . 
.1/1/42  ., 
.10/10,41 
.1/23/42  , 
.11/21/41 
.2  20,  42  . 
. 1 1/7/41 
.  I  30  42 
.8/29/41  , 
.11    14  4  1 
.9/26/41 
.9/19/41  . 
.8/15/41  . 
. 10/17/41 
.2/6/42  . 


Coming  1941-42 


8  Castle  in  the  Desert  (My)  F. .  .Sidney  Toler-Arleen  Whelan   62.. 2  27  42 

Lone  Star  Ranger  (W)  John  Kimbrough-Sheila  Ryan  

Mad  Martindales  (O...         Jane   Withers-Marjorie  Weaver  

Man  Who  Wouldn't  Die  Lloyd   Nolan-Marjorie  Weaver  

Moontido   J.  Gabin-I.  Lupino-C.  Rains  

My  Gal  Sal  (DM)  (Tech.)  Rita   Hayworth- Victor  Mature  

8  Night  Before  the  Divorce(C)  A .  Lynn  Bari-Joseph  Allen,  Jr   67.  .3,  6  42  . 

Outlaw,  The   Walter  Huston-Thos.  Mitchell  

9  Remarkable  Mr.  Kinps  Michael   Redgrave-Diana  Wynyard  3  27,42 

9  Rings  on  Her  Fingers  Henry  Fonda-Gene  Tierney  3  20  42 

9  Secret  Agent  of  Japan  (Spy)..  Lynn  Bari-Preston  Foster  4.  3  42  . 

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)...  75. .3/13/42 

Sundown  Jim  (W)  J.  Kimbrough- A.  Whelan  

Tales  of  Manhattan  (D)  Henry  Fonda-Ginger  Rogers  

Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  O'Hara  

This  Above  All  Tyrone   Power-Joan  Fontaine  

9  To  the  Shores  of  Tripoli  M.  O'Hara-J.  Sutton  (Tech.)  4  10  42 

Whispering  Ghosts  Brenda  Joyce-Milton  Berle  

9  Who  Is  Hope  Schuyler?  Mary  Howard-Robt.   Lowery  4/17,42 


See 
Issue  of 


. .b8/23/4l 
.bl2/20/4l 

ui  I  15  4| 
. .b8/23/4l 
. .b7/26/4l 

bl  I  15  41 
. .07/26/41 
..b  1/10/42 
.  .b9  13,41 
.  .bl 1/1/41 
.blO  18  41 

. .b9/l3/41 
.  .b9/T3/4l 
.bl 115  41 
.blO  18  41 
. . b2  7  42 
.bl 1/22/41 
. .b7/26/4l 
.b 12/20/41 
.  ,b9/T3/4l 
. .bl/10/42 
.□II  22  41 
.  .  .b2  7  42 
.blO  25  41 
. .bl  10  42 
.  .08  2  41 
.011)  25  41 
..09/13/41 
..b9  13  41 
..b7/26/4l 
. ,b9/l3/4l 
.   b I    1 0  42 


.  b2  7  42 
.a9  13  41 
a  I   24  42 


UNIVERSAL 


. .  .al  3  42 
a  I  3  1  42 

.  b2  7  42 
..In  Prod. 
.  .Not  Rev. 

.  al  3  42 
. .  a2  7  42 

. .02/7/42 
.  .a2/2l/42 

.  a  1 1  ij  4  1 


. . .a2,7/42 
. .  a  I  3  42 
a  12  20  41 


UNITED  ARTISTS 


Current 


All  American  Co-Ed  (CM )  F  ...  Frances  Langford-Johnny  Downs....  48..I0'3I.'4I 

Broadway  Limited  (C-D)F  Victor  McLaglen-Dennis  O'Keefe...  73. .6/13/41  . 

Brooklyn  Orchid  (OF  Marjorie  Woodworth-Wm.  Bendix...  50. .2  20  42  . 

Corsican  Brothers  (D)  Doug  Fairbanks.  Jr.-Akim  Tamiroff .  MO. .  1 1  28  41 

Fiesta  (Tech.)    (CD)  Armida- Antonio  Moreno- Geo,  Givot.  45..  12/19/41 

Great  Dictator,  The  (C)F  Charles  Chaplin-P.  Goddard  126. .3/1/41  .. 

Hayfoot  (C)   William  Tracy-James  Gleason   48..  1/2  42  .. 

International  Lady  (Spy)  A . . . . I lona  Massey-George  Brent  100.  .9  19  41 

Lydia  (D)F  Merle  Oberon-Alan   Marshall  104. .9/29/41  . 

Major  Barbara  (CD)A  Wendy  Hiller-Robert  Morley  112.  .912/41  . 

Miss  Polly  (OF  ZaSu   Pitts-Slim  Summerville   45. .11/14/41 

New  Wine   (MD)F  Ilona  Massey-Binnie  Barnes  84. .10/10/41 

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown         43..  10  17  41 

Pot  0'  Gold  (C-Mu)F  James  Slewart-Paulette  Goddard  95. .4/11/41  . 

Shanghai  Gesture  (D)  Gene  Tierney-Victor  Mature  104.  .2  6.42  . 

Sundown  ( D )  A   Gene  Tierney- Bruce  Cabot   92..  IU  31  41 

Tanks  a  Million  (OF  Jas.   Gleason-Wm.  Tracy   50.. 9/12/41  . 

That  Hamilton  Woman!  (PD)A. Vivien  Leigh-Laurence  Olivier  126. .4/30/41  . 

That  Uncertain  Feeling  ( SO  A  .  Oberon- Douglas- M  eredi  In    84.. 4/20/41  . 

Three  Cockeyed  Sailors  (OF. .Tommy  Trinder-Claude  Hulbert   76. .7/4/41  ., 

Topper  Returns  (OF  Joan  Blondell-Carole  Landis  89. .3/21/41 

Coming 

About  Face  (C)  William  Tracy-Joe  Sawyer  

Annie  Rooney   Shirley  Temple- William  Gargan  

Cubana   (CM)  Marjorie  Woodworth-George  Givot  

Dudes  Are  Pretty  People  (C) .  Marjorie  Woodworth-Jimmy  Rogers  

Friendly  Enemies  Charles  Winninger-Charlie  Ruggles  

Gold  Rush  (C)  Charlie  Chaplin  

Heliotrope   Harry   (D)  Brian  Donlevy-Miriam  Hopkins  

Jungle  Book  (Tech.)  (FA) . . . .Sabu-Jer.  Cowan-Rosemary  DeCamp  

Mister  V   (D)F  Leslie  Howard-Mary  Morris  100. 

Shins  With  Wings  (War)  John  Clements-Leslie  Banks  

To  Be  Or  Not  To  Be  (C)A. ..  .Carole  Lombard-Jack  Benny  98. 

Twin  Beds  (C)  George  Brent-Joan  Bennett  


.DIO ;I8/4I 
.b6/l4/4i 
bl  3  1  42 
b I  2  20  41 
b  12  20  41 
.blO/ IS/40 
. .bl  3  42 
.hill  18  41 
.  .ha/23/41 
...b5/3/4l 
. .bl l/l '41 
. .b8/2/4l 
..59  27  41 
. ..b4/5/41 
. b 1 2  27  41 

.bin  is  4i 

. ..b8/9/4l 
. .b3/22/4 I 
. .b3/l5/4l 
. .b7/l2/4l 
. .b3/!5/4l 


3  13  42 


.  .al  31  42 
. . In  Prod. 

...a2  7  42 
.a  12  20  4  1 


4  17  42 

2  27  42 

4  3  42  . 

3  20  42 

5  15  42 

3  6  42 

4  24  42 


.  a  12  6  41 
.  .  a8  2  41 
. .b2/l4/42 
.  .  .Coming 
.  b2  21  42 
.all  29  41 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (C)  F  Baby  Sandy- Kathryn  Adams   60  .  .7/4/41  . 

5028  Black  Cat   (My)  A  Hugh   Herbert-Broderick  Crawford ..  70.  .5/2/41  . 

5065  Bury  Me  Not  on  the  Lone 

Prairie   (W)   J.  M.  Brown-Fuzzy  Knight  3/21/41 

5039  Cracked  Nuts  (C)  Una  Merkel-Stuart  Erwin   65..8/I/4J  . 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine   60.. 8/22/41 

5037  Double  Date  (OF  Peg.  Moran-Ed.  Lowe-Una  Merkel..  58.. 3/14/41 

5011  Flame  of  New  Orleans  (CD)F. Dietrich-Roland  Young-Cabot    79.. 4/25/41 

5038  Hello  Sucker  (F) A  Hugh  Herbert-Peggy  Moran   60.. 7/1 1/41 

5029  Hit  the  Road  ( D)  F  George-MacLane-Dead   End   Kids...  60.  .6/27/41 

5000A  Hold  That  Ghost  (CM)  Abbott  &.  Costello-Evelyn  Ankers...  86..8'8/4l  . 

5033  Horror  Island  (My)  F  Peggy  Moran-Dick  Foran   60.  .3/28/41 

5000  In  the  Navy  (CM)F  Abbott  &.  Costello-Dick  Powell   86.. 5 '30/41 

5043  Lady  From  Cheyenne  (CD) . .  .Loretta  Young-Rob't  Preston   87.  .4/11/41 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60.. 6  20  '41 

5012  Man  Made  Monster  (D) A  Frank  Albertson-Lon  Chaney,  Jr   62.. 3/28  41 

5016  Man  Who  Lost  Himself  (F)A. Brian  Aherne-Kay  Francis   71.  .3/21/41 

5055  Men  of  the  Timberland  ( A)  F  ..  Richard  Arlen-Andy  Devine   61.  .6/6/41  . 

5041  Mr.  Dynamite  (D) A  Lloyd  Nolan-Irene  Hervey   67.. 3/7/41  . 

5014  Model  Wife  (OA  Joan   Blondell-Dick  Powell   83.. 4/18/41 

5054  Mutiny  in  the  Arctic  (A)F  Richard  Arlen-Andy  Devine   61.. 4/18/41 

5056  Raiders  of  the  Desert  ( A)  F  ...  Richard  Arlen-Andy  Devine   60.. 6/18/41 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56. .7/18/41 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63.. 6/20/41 

5044  This  Woman  Is  Mine  (PD)  A  . . Franchot  Tone-Walter  Brennan   92.  .8/22/41 

50I2A  Tight  Shoes  (C)F  Brod  Crawford-Ann  Gwynne   67.. 6/13/41 

5034  Too  Many  Blondes  (CM)A  Rudy  Vallee-Helen  Parrish   60. .5/23/41 

Current  1941-42 

6007  Appointment  tor  Love  (D)  Chas.  Boyer-Margaret  Sullavan   89. .10/31/41 

6063  Arizona  Cyclone  (W)  Johnny   Mack  Brown   57..  11/14/41 

6013  Badlands  of  Dakota  (W)F  Crawford-Herbert-Devine    73. .9/5/41  . 

6031  Bombay  Clipper  (D)  F  William  Gargan-lrene  Hervey   64.  .2  6 '42  . 

6035  Burma  Convoy  (A) A  Charles  Bickford-Evelyn  Ankers  59..  10/17/41 

6037  Don't  Get  Personal  (C)  H.   Herbert-A.    Gwynne   60. .1/2/42  . 

0028  Flying  Cadets  (D)  F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60.  .10  24  41 

6045  Girl  Must  Live  (OA  Margaret  Lockwood    69  .9  19  41 

6046  Hellzapoppin   Olsen  and  Johnson -Martha  Raye         84..  12 '26 '41 

6005  It  Started  With  Eve  (CD)  F . . .  Deanna  Durbin-Charles  Laughton...  90.  .9  26  41 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat  Pendleton   62..  I -'9 '42  . 

6051  Kid  From  Kansas  ( A)  F  Dick  Foran-Leo  Carrillo   60.. 9/19/41 

(001  Keep  'Em  Flvino  (OF  Abbott  &.  Costello-Carol  Bruce          80. .11/28/41 


. .b6/28/4l 
. .b4/26/4l 

.al2/l4/40 
. .b7/26/4l 
. ..b3/8/4! 
..b3/!5/4l 
. .b4/26/4I 
. ..07/5/41 
. .b6  28  4! 
. ..b8/2/4l 
. ..D4/5/4I 
. .bo/31/41 
. ..b4/5/4l 
. .b7/l9/4l 
. .b3/22/4l 
. .b3/29/4l 
. .b5/3l/4l 
. .b3/!5/4l 
. .b4/l9/4l 
...b5/3/4l 
..b7/l2/4l 
. .b8'!6/4l 
.  .b6/28'4l 
. .b8/23/4l 
..b6/)4/4l 
. .a5/24/4l 


.bin  25  41 
.  .a7/l2/4l 
. .b8  30  41 
bl  17  42 
. . blO/4/4 I 
...bl/3/42 
bio  18  41 
bin  ii  4i 

bl2  20  41 
. . b I  0  4  41 
. . b I  17  42 
. .b9  20  41 
.bl  I  22  41 


Current  1941-42  iCont.J 

M  ini 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61.. 

6062  Masked  Rider  (W)F  Jonnny  Mack  Brown-Fuzzy  Knight..  58.. 

6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs  60.. 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   62.. 

6025  Moonlight  in  Hawaii  (CM)  F  .  .Johnny  Downs-Jane  Frazee  60.. 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.  Fields-Gloria  Jean  71 

6014  Paris  Calling   (  D)  A  Elisabeth  Bergner- Randolph  Scott...  93 

6023  North  to  the  Klondike  (A)F...brou  Crawford-Lon  Chaney,  Jr   58 

6U44  Quiet  Wedding   Maigaret  Lockwood   63 

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &.  Costello-Dick  Foran   86 

Road  Agent  (D)A  Leu  Cartllo-Andy  Ueviue-D.  Foran.  ou 

6038  Sealed  Lips  ( D)  F  Wm.  Gargan-June  Clyde-John  Litel.  62 

6030  Sing  Another  Chorus  (MC)F.  Johnny  Downs-Jane  Frazee   64 

6020  South  of  Tahiti  (D)  F  Brian  Donlevy-Maria  Montez  75 

6064  Stage  Coach  Buckaroo  (W)  J.  Mack  Brown-Fuzzy  Knight   59 

(Former  title  "Ghost  Town  Buckaroo") 
6033  Swing  It.  Soldier  (M)  Frances  Langford-Ken  Murray  66 

6039  Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert  61 

60U4  Unfinished  Business  (CD)  A . . . Irene  Dunne-Robt.  Montgomery  94 

What's  Cookin'   (M)F  Andrews  Sisters-Gloria  Jean   66 

6015  Wolf   Man   ( H ) A  C.  Rains-D.  Foran-L.  Chaney.  Jr...  70 


Hel. 
Date 

.9/5/41  .. 
11/21/41 
.12/19/41 
.10/3/41  . 

.  1 1,  21/41 

. 10  10  41 
.1/16/42  . 
. I  23  42  . 

11  21  41 

2  20  42 
.2/6/42  .. 
.12/5/41  . 
.9/19/41  . 
. 10/17/41 
.2/13/42  . 

.11/7/41  . 
. I  30,  42  . 
.9  12  41  . 
.2  20  42 

12  12  41 


See 
Issue  •( 

.  b9  20  41 

blu  II  41 
.bl2/l3/4l 
. .blO/4/41 

Olu/ll/41 

blO  II  41 
.  .b  12  6  41 
.  b I,  24/42 
. . .bl/3/42 
.  .b2/ 14/42 
.  b 12  0  41 
.  0  12  0  41 
.  b9  13  4l 
.b 10/25/4 1 
. .a9/ 13/41 

.  bl I  I  41 
. . b 1/ 17/42 
. .ba/30/41 
b2  2  1  42 
-b 12/ 13/41 


Coming  1941-42 


Almost  Married   (C)  Jane  Frazee-Robert  Paige  

(Former  title  "Temporary  Bride") 

Broadway   George   Raft- Brod  Crawford  

Butch  Minds  the  Baby  Brod  Crawford- Virginia  Bruce  

Drums  of  the  Congo  Stuart  trwin-una  Munson  

Eagle  Squadron   Diana  Barrymore- Robert  Stack  4  24 '42 

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day         57.. 4/17/42 

(Former  title  "Vigilantes") 
6027  'Frisco   Lil    (D)  Irene  Hervey-Kent  Taylor  3  13  42 

Ghost  of  Frankenstein  Sir  C.  Hardwicke-L.  Chaney.  Jr  3  6  42  . 

Juke  Box  Jenny  (C)  Harriet  Hilliard-Ken  Murray   61. .5/1/42  . 

(Former  title  "Fifty  Million  Nickels") 

Lady  in  a  Jam  (C)  Irene   Dunne-Pafric    Knowles  4,  3  42 

6042  Mad  Doctor  of  Market  St.  ID).  Una  Merkel-Claire  Dodd   60.. 2/27/42 

Mississippi   Gambler   (D)  Kent  Tavlor-Frain.es  Langford  

Mystery  of  Marie  Roget  Patric  Knowles-Maria  Montez  

Saboteur  (Spy)   Robert  Cummings-Priscilla  Lane  3  20  42 

Spoilers   Marlene   Dietrich-Randolph  Scott  4  17/42 

Strange  Case  of  Dr.  Rx  Lionel  Atwill-Patric  Knowles    

(Former  title  "Dr.  Rx") 

There's  One  Born  Every 

Minute  (O   Hugh  Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  

Unseen    Enemy  Leo  Carillo-Andy  Devine  

You're  Telling  Me  Hugh  Herbert-Robert  Paige  3  27  42 


.al/10/42 


. .a9/l3/4l 

all  20  4  1 
a  I   10  42 
.a  1 0/25/41 

.  a2,  14/42 
. .bl    IU  42 
. .a!2/6/4l 
a  I   10  42 
a  I   24  42 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours  (SO  F  ..  .Merle  Oberon-Dennis   Morgan  88 .  .510/41  . 

557  Bad  Men  of  Missouri  ( D)  A ...  Dennis  Morgan-Wayne  Morris   74. .7/26/41  . 

507  Bride  Came  C.O.D.  (OA  Bette   Davis-James  Cagney  91.  .7/12,41  . 

518  Bullets  for  O'Hara  ( D) A  Joan  Perry-Roger  Pryor   50.. 7/ 19  41  . 

533  Dive  Bomber  (Tech.)   (D)F...Errol  Flynn-Fred  MacMurray   132. .8  30  41  . 

509  Footsteps  in  the  Dark ( MyO  A  .  Errol  Flynn-Brenda  Marshall   96.  .3  8  '41  .. 

504  Great  Lie  (D)F  Bette  Davi»-Geo.  Brent  107. .4/12/41  . 

524  Here  Comes  Happiness  (D)  F .  .Mildred  Coles-Richard  Ainley  57. .3/15/41  . 

565  Highway  West  (G)A  Brenda  Marshall-Olympe  Bradna         63.. 8.23/41  . 

517  Kisses  for  Breakfast  (F)A  Dennis   Morgan-Jane  Wyatt  82.. 7/5/41  .. 

568  Knockout  (D)   Arthur  Kennedy-Olympe  Bradna         73.  .3  29  41  . 

505  Manpower  (D)A   Marlene  Dietrich-George  Raft  105. .8  9  41  .. 

500  Meet  John  Doe  (D)F  Gary  Cooper-Barbara  Stanwyck  123. .4/28/41  . 

508  Million  Dollar  Baby  (CD)  F . .  .Priseilla  Lane-Ronald  Reagan  102.  .5/31/41  . 

523  Nurse's  Secret  (My)F  Lee  Patrick-Regis  Toomey   65.. 5/24/41  . 

555  Out  of  the  Fog  (D) A  Ida  Lupino-John  Garfield  85. .6/14/41  . 

524  Passage  From  Hongkong  (My)  F  .  Keith  Douglas- Lucile  Fairbanks  6I..6'2I/4I  . 

501  Sea  Wolf  ( D )  A  Robinson-Garfleld-Lupino   100.  .3/22/41  . 

573  Shadows  on  the  Stairs  (My)F. Maris  Wrixon-Wm.   Lundigan   63. .3/1/41  .. 

564  Shining  Victory  (D) A  G.  Fitzgerald-Jas.  Stephenson   83.. 6/7/41  .. 

522  Shot  in  the  Dark  (My)F  Ricardo  Cortez-Wm.  Lundigan   57. .4/5/41  .. 

563  Singapore  Woman   (D)A  Brenda  Marshall-David  Bruce   64.. 5/17/41  . 

567  Strange  Alibi   (G)F  Arthur  Kennedy-Joan  Perry  63.. 4/19/41  . 

516  Thieves  Fall  Out  (OA  Eddie  Albert-Joan  Leslie  72.. 5/3/41  .. 

574  Three  Sons  O'Guns  (CD)A  Wayne  Morris-Arthur  Kennedy   65.. 8  2/41  .. 

550  Underground  (D)   Jeffrey  Lynn-Karen  Verne   95.. 6/28/41  , 

560  Wagons  Roll  at  Night  (D)  Humphrey  Bogart-Sylvia  Sidney         84. .4/26/41  . 

Current  1941-42 

116  All  Through  the  Night  (D)  F ..  Humphrey  Bogart-Judith  Anderson ..  107. .  1/10/42  . 

110  Blues  in  the  Night  (DM)  Priseilla  Lane-Richard  Whorf  88. .11/15/41 

111  Body  Disappears  (OF  Jeffrey  Lynn-Jane  Wyman   71. .12  6  41 

122  Captain  of  the  Clouds  (D)F...J.  Cagney-Dennis  Morgan  (Tech.) . .  1 13 .  .2  21  42 
121  Dangerously  They  Live  (Spy)  John  Garfield- Raymond  Massey  78..2  T4  42 

106  International  Squadron  (D)F.  James  Stephenson-Ronald  Reagan...  87. .10/11/41 
105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn   76. .10/4/41  . 

107  Maltese  Falcon  (My)A  Mary  Astor-Humphrey  Bogart  100. .10  18  41 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Wooll«y  112.  .1/24/42  . 

103  Navy   Blues   (OF  A.  Sheridan-J.  Oakie-M.  Raye  108.. 9/13/41  , 

104  Nine  Lives  Are  Not  Enough 

(My)  F   Ronald  Reagan-James  Gleason   63.. 9/27/41  . 

108  One  Foot  in  Heaven  (B)  F  Frederie  March-Martha  Seott  108.  II/I/4I  . 

101  Sergeant  York  (BD) A  Gary  Cooper-Joan  Leslie  134.  .9/27/41 

102  Smiling  Ghost  (HOA  Wayne  Morris-Brenda  Marshall   71. .9  6/41  .. 

119  Sons  of  the  Sea  Michael  Redgrave- Valerie  Hobson...  91.. 2/7/42  . 

112  Steel  Against  the  Sky  ( D)  F  ...  Richard  Whorf-Lloyd  Nolan   68.  .12  13  41 

109  Target  For  Tonight  (DocD)  F .  .Royal  Air  Force   48.  .11/8/41  . 

1 14  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland  140.. I /I '42  .. 

118  Wild  Bill  Hickok  Rides  (A) . .  Constance  Bennett-Bruce  Cabot  83..  1/31/42 

113  You're  in  the  Army  Now  (O  F.Jimmy  Durante-Phil  Silvers   79..  12/25/41 

Coming  1941-42 

124  Always  in  My  Heart  (D)  Kay  Francis-Walter  Huston   92  .3/14/42 

Arsenic  and  Old  Lace  Cary   Grant-Priscilla  Lane  

Desperate  Journey   Errol   Flynn-Ronald  Reagan  

Escape  from  Crime  H.  Bogart-lrene  Manning  

Gay  Sisters  (D)  Barbara  Stanwyck-George  Brent  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  

Juke   Girl   (D)  Ann  Sheridan-Ronald  Reagan  

Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127  

Larceny.   Inc.   (G)  Edward  G.  Robinson-Jane  Wyman  

126  Male  Animal   Olivia  de  Havilland- Henry  Fonda. ..  101 .  .4/4/42  . 

Prime  Minister  (B)F  John   Gielgud- Diana   Wynyard  94  

Shadow  of  Their  Wings  (D)..Ann  Sheridan-Ronald  Reagan  

Yankee  Doodle  Dandy  James  Cagney-Joan  Leslie  


.alO, 25/41 

alO  4  41 
..al/10/42 
. . . In  Prod. 


.  bo  10  41 
..07/19/41 
..D6/28/4I 
..b7/l9/4l 
. ,b8  10  4  1 
...b3/l/4l 
. ..b4/5/4l 
...D3/B74I 
. .07/26/41 
...b7/5/4l 
. .b3/29/4l 
. .b7/l2/4l 
..03/15/41 
. .b5/24/4l 
.  .  b  S  10  4  1 
. .06/14/41 
...bB/7/41 
. .b3/29/4l 
. .b5/l7/4l 
..b5/24/4l 
. .b3/29/4l 
. .05/10/41 
. .04/ 12/41 
.  .04/19/41 
. .07/19/41 
. .06/14/41 
. .b4/26/4l 


. . b 1 2  6/41 
. . b  I  I  I  41 
.  .  h  I  2  6  41 
bl  24  42 
.b!2/27/4l 
. . b8  16  41 
...D9/6/4I 
.  .blO/4/41 
.bl2/27/4l 
..08/16/41 

. .. 09/6/41 
. .bl0/4/4l 
..b7/ 12/41 
. . bS  16  41 
.bl2/27/4l 
. .bl2/6/4l 
.b 10/ 18/41 

.bl I '22/41 
.012/27/41 
. .b!2/6/4l 


.all  29  4l 
...al/3/42 


a2  i 4  42 
.all  29/41 
..a  1 1/8/41 
.bl2/27/4l 
. .al  24  42 
. .a  10/4/4 1 
. .b9/l3/4l 

a2  21  42 
. . . In  Prod. 


MISCELLANEOUS 

Eternal  Gift  (Rel.)  Catholic  Mass   lOO.Lamont    ...Not  Rev 

40.000  Horsemen  (War) A  Grant  Taylor-Betty  Bryant   85.. Goodwill  ...D8/2/4I 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye  75..Hoffberg   _  b  1 1  / 1 5/4 1 

King  of  the  White 

Elephants  (PD)F   Siamese  east    66..Pridl   b4/5/4l 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sara  Seegar  68. .Alliance    ..b8  30/41 

No  Greater  Sin  (D)A  Leon  Ames-Luana  Walters   85. .  University  .b6/2i/4l 

Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Furce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  n — Before 
Date  oj  Issue  Indicates  Advance  Dope; — b — Bnx  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


February  21,  1942 


COLUMBIA  1940-41 


COLUMBIA  1940-41  (Cont.) 


COLUMBIA  1941-42  (Cont.) 


Running 
Time 


Reviewed 
Issue  Of 


ALL  STAR  COMEDIES  (18) 

2432  Black  Eyes  and  Blues  Fair   

2425  Blondes  and  Blunders  Silly   

2424  Bundle  of  Bliss  

2423  Cold  Turkey   

2436  French   Fried  Patootie  

2428  Fresh  As  a  Freshman  Fair   

2431  Glove  Affair   

2426  His  Ex  Marks  the  Spot.. Funny   

2438  Host  to  a  Ghost  Fair   

2437  Love  at  First  Fright  

2421  Pleased  to  Mitt  You  

2434  Ready.  Willing  But 

Unable   

2433  Ring  and  the  Belle  Fair   

2429  So  Vou  Won't  Squawk  

2422  Snook  Speaks   Fairly  Amusing 

2427  Watchman  Takes  a  Wife. Fairly  Amusing 

2435  Yankee  Doodle  Andy  

2430  Yumpin'  Yiminy   


CINESCOPES  (10) 


l6'/2. 

.  4/19/41 

16  . 

.11/30/40 

17  . 

.Not  Rev. 

18  . 

.10/12/40 

18  . 

.  Not  Rev. 

16  . 

.  4/  5/41 

l6'/2. 

.Not  Rev. 

18  . 

.  I/II/4I 

17  . 

.  8/  9/41 

18  . 

.Not  Rev. 

18  . 

.Not  Rev. 

l6'/2. 

.Not  Rev. 

17  . 

.  5/24/41 

16  . 

.Not  Rev. 

18  . 

.10/12/40 

16  . 

.  1/25/41 

16  . 

.Not  Rev. 

16  . 

.Not  Rev. 

2979  Fighter  Pilot   

2972  Floating  Elephants   

2971  Hobby  Lobby   

2976  Movie  Magic   

2973  Nice  Work,  If  You  Can 


10 

. .  5/24/41 

Very  Good   

9 

..  3/  1/41 

Timely   

II 

. .  6/28/41 

Timely  and  Good 

8 

..10/12/40 

12 

..  9/21/40 

Fascinating  ... 

9 

. .  3/29/41 

Fair   

10 

..11/23/40 

Timely   

10 

. .  4/  5/41 

Interesting   

9 

. .  1/25/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters   .%   7 

2510  Cuckoo  I.  Q  Fair    7 

2505  Helping  Paw   Amusing    7 

2508  Laud  of  Fun   7 

2503  Mad  Hatter    7 

2502  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    7'/2 

2509  Tom  Thumb's  Brother  Cute    7 

250(i  Way  of  All  Pests   7 

2504  Wise  Owl   Fairly  Good  ...  7 


COLUMBIA  TOURS  (10) 


.Not  Rev. 
.  8/  9/41 
.  2/  1/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.10/12/40 
.  6/28/41 
.Not  Rev. 
.11/30/40 


2557  From  Singapore  to 

Hongkong   Timely   

2551  Historic  Virginia   

2554  Islands  of  the  West 

Indies   Satisfactory 

2553  Old  and  New  Arizuna  

2559  San  Francisco — 


2552  Savoy  in  the  Alps  Poor  Timing 

2555  Sojourn  in  Havana  Interesting 


10 

. .  Not  Rev. 

10 

. .  Not  Rev. 

10 

. .  3/15/41 

.  .Not  Rev. 

10 

..11/23/40 

10 

.  .Not  Rev. 

10 

..  4/19/41 

..11/23/40 

9 

..11/30/40 

10 

..  3/29/41 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2654  Gay  Tunes    10 

2651  Jolly  Tunes    9 

21.33  Melodies  That  Linger   10 

2657  Peppy  Songs    10 

2658  "Perlidia"  Baker    10 

2652  Popular  Love  Sengs  Depends    9 

2656  Songs  With  Harmony   10 


FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6 

2751  Farmer  Tom  Thumb  Good    6 

2756  Kitty  Gets  the  Bird  Good    7 

2755  It  Happened  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor    6 

2753  Paunch  and  Judy  Average    6 

2758  Playing  the  Pied  Piper.  .Poor    6 

2754  Streamlined  Donkey   Cute    6 

HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade   9'/2 

2605  So  You  Think  You  Know 

Music   Good    10 

2601  Take  It  Or  Leave  It  (I). .Funny    ll'/2 

26112  Take  It  or  Leave  It  (2)  .Entertaining    ..  II 

2603  Take  It  Or  Leave  It  (3)   II 

2606  Take  It  Or  Leave  It  (4).. Very  Good    II 


NEW   YORK   PARADE  (6) 


2952  Abroad  at  Home  Interesting    10 

2951  Magic  City   Well  Done    10 


PHANTASIES  CARTOONS  (8) 

2707  Crystal   Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 


SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken  Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    19 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken   Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken   Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  8  (Jack  Benny)  Fair    10 


3/15/41 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
11/23/40 
Not  Rev. 


8/  9/41 
6/28/41 
6/28/41 

Not  Rev. 

11/23/40 
1/25/41 
8/30/41 
3/22/41 


.Not  Rev. 

.  4/19/41 
.11/30/40 
.  2/  1/41 
.Not  Rev. 
.  5/31/41 


4/26/41 
1/25/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  9/13/41 
.10/12/40 
.Not  Rev. 
.  Not  Rev. 


11/30/40 
11/23/40 
Not  Rev. 
Not  Rev. 
2/  1/41 
3/22/41 
Not  Rev. 
Not  Rev. 
8/30/41 


Comment 
STOOGE  COMEDIES  (8) 


Running 
Time 


Reviewed 
Issue  Of 


2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

2406  Dutiful  But  Dumb   l6'/2. 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Heil  Again. .  .Satiric  Slapstick  18 

2402  No  Census.  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 

WASHINGTON  PARADE  (6) 

2901  The   Mipt    10 

2904  The  Spirit  of  1941  Fair    10  . 

29112  L.  S.   Military  Academy   10  . 

2903  U.  S-  Naval  Academy  Splendid    10 

WORLD  OF  SPORTS  (12) 


. .  5/24/41 
. .  Not  Rev. 
..11/30/40 
.  Not  Rev. 
.  8/31/40 
.  6/28/41 
.Not  Rev. 
.  3/22/41 


.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


2803 

Ali  the  Giant 

Killer 

Very 

Good  . . . 

9 

..  1/25/41 

2808 

Very 

Good  . . . 

9 

. .  6/28/41 

2807 

Diving  Thrills 

Very 

Good  . . . 

9 

..  5/31/41 

2802 

Hunting  Wild 

Deer  

Fair 

9 

..11/30/40 

2804 

Very 

Good  . . . 

10 

..  3/  8/41 

2806  Jungle  Archer 

Very 

Good  . . . 

II 

. .  4/26/41 

2801 

Master  of  Cue 

Billi 

lrd  Fans. 

10 

..10/12/40 

2805 

Splits,  Spares  : 

nd  Strikes 

For 

Bowlers. . . 

10 

. .  3/  8/41 

1941-42 

ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15 

3423  General  Nuisance    18 

3422  Half  Shot  at  Sunrise  Slapstick    16  . 

3425  Lovable  Trouble    18  . 

3421  Love  in  Gloom  Good    21  . 

3429  Sappy   Birthday    18  . 

3426  She's  Oil  Mine  Slapstick    18  . 

3427  Sweet  Spirits  of  Nighter.Poor    18 

3428  Three  Blonde  Mice  Silly    16  . 

CINESCOPES  (8) 

3971  Exploring  Space  Interesting    9  . 

3972  From  Nuts  to  Soup  Poor    9 

3975  Strange  Facts   Interesting    ....  9 

3974  Women   in   Photography.  For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR  RHAPSODIES  (16)  Tech. 

3502  Fox  and  the  Grapes  Very  Good    7 

3504  Hollywood  Detour  Excellent    7 

3503  Red  Riding  Hood  Rides 

Again   Clever    7 

3505  Wacky    Wigwams   7 

3501  Who's  Zoo  in  Hollywood   7 

COMMUNITY  SING  (10) 

3653  College  Songs    IO'/2. 

3652  Current  Hits   As  Usual    9  . 

3656  Good    Fellowship   Songs   10  . 

3655  Hits  of  the  Day   9  . 

3651  Patriotic    Songs  Patriotic    9 

3654  Popular   Songs    10 

FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery   7 

3752  Tangled  Angler  Poor    7 

3753  Unaer  the  Shedding 

Chestnut    Tree   7  . 

GLOVE  SLINGERS  (4) 

3411  Glove  Birds    l7'/2. 

3410  Kink  of  the  Campus   18  . 

3409  Mitt  Me  Tonight  Fair    16  . 


INTERNATIONAL  FORUM  (6) 


18 


3451  Dorothy  Thompson   Timely  ... 

3452  Will  England  Be 

Invaded?   Very  Good    16 

3453  Will  Democracy  Survive?. Timely    18 


PANORAMICS  (12) 

3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3903  New  York's   Finest  Very  Good 

3904  Spare  Time  in  the  Army. Splendid 


PHANTASIES  CARTOONS  (8) 

3701  Crystal  Gazer   Poor    7 

3702  Dog  Meets  Dog   7 


.  Not  Rev. 
.Not  Rev. 
.10/  4/41 

.Not  Rev. 
.  8/  9/41 
.Not  Rev. 
.12/13/41 
.  1/24/42 
.  2/  7/42 


.  8/30/41 
.10/  4/41 

. 12/13/41 
. I  1/22/41 
.11/  1/41 


.12/  6/41 
.  2/14/42 

.  1/17/42 
.  Not  Rev. 
.Not  Rev. 


.  Not  Rev. 
.10/  4/41 
.Not  Rev. 
.Not  Rev. 
.  8/30/41 
.Not  Rev. 


.Not  Rev. 

.  2/  7/42 


Not  Rev. 
Not  Rev. 

I  1/22/41 


3/  1/41 


8/  9/41 

. 10/18/41 


. .  9/13/41 
..11/  1/41 
..  1/17/42 
. .  2/21/42 


..11/15/41 
.  Not  Rev. 


QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.  I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Very  Good 

3604  Kitchen  Quiz  No.  3  Very  Good 

3601  So  You  Think  You  Know 

Music   Good   


IO'/2..  9/13/41 


12/13/41 
2/21/42 


8/30/41 


SCREEN  SNAPSHOTS  (10) 


3851 

No.  1 

(Ken  Murray)  .. 

..Good 

..  10 

..10/  4/41 

3852 

No.  2 

.  .  10 

..Not  Rev. 

3853 

No.  3 

(John  Hubbard). 

.Very 

Good   . . 

..  10 

. . 1 1/22/41 

3854 

No.  4 

(Billy  Gilbert).. 

.  .Good 

10 

..12/13/41 

3855 

No.  5 

. .  10 

.Not  Rev. 

3856 

No.  6 

(Alan  Mowbray) . 

.Very 

Good. . . 

...  10 

. .  2/  7/42 

STOOGE  COMEDIES  (8) 

3401  An  Ache  in  Every  Stake. .Slapstick    18 

3405  Cactus  Makes  Perfect  •   17 

3402  In  the  Sweet  Pie  and  Pie.  Silly    18 

3404  Loco  Boy  Makes  Good ..  .Slapstick    17 

3403  Some  More  of  Samoa  Silly    18 


.  9/13/41 
.  Not  Rev. 
.11/  1/41 
.  2/  7/42 
.  1/17/42 


Comment 


Running 
Time 


THIS  CHANGING  WORLD  (6) 

3981 

Disappointing  . 

10 

3982 

Informative  ... 

10 

TOURS  (8) 

3553 

Alaska  Tour   

in 

3552 

Good   

10 

3oo4 

Great  American  Divide 

10 

3551 

10 

WORLD  OF 

SPORT  (12) 

3806 

College  Champions   

10 

3803 

Jungle  Fishing   

10 

3804 

Polo  Champions   

Excellent   

10 

3805 

10 

3802 

Excellent   

10 

3801 

Tee  Up  (Patty  Berg) . . . 

For  Golfers  ... 

10 

MGM  1940-41 


CARTOONS  (18)  (Tech.) 

W -243  Abul  the  Bui- Bui  Ameer.  Excellent    8 

W-249  Alley  Cat   Excellent    8 

W-253  Flying  Bear   Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Weed  Fair    8 

W-251  Little  Caesario   Very  Good    8 

W-245  Little  Mole   Very  Good   9 

W-241  Lonesome  Stranger   Excellent    9 

W-250  Midnight  Snack   Cute    9 

W-242  Mrs.  Ladybug   Excellent    8 

W-252  Officer  Pooch   Amusing    8 

W-244  Prospecting  Bear   Funny    9 

W-247  Rookie  Bear   Funny    » 

CRIME  DOESN'T  PAY  (6) 

P-205  Coffins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    26 

P-204  Forbidden  Passage   Tops    21 

P-203  Respect  the  Law  Very  Good    20 

P-206  Sucker  List   Excellent    20 

P-202  You  the  Peoole  Excellent    21 

MINIATURES  (10) 

M-235  Battle.  The   Interesting    1 1 

M-238  Ghost  Treasure   Interesting    10 

M-232  Great  Meddler   Very  Good   II 

M-233  Happiest  Man  on  Earth ..  Unusual    II 

M-237  Man  Who  Changed  the 

World   Excellent    II 

M-236  Memories  of  Europe  Excellent    8 

M-234  More  About  Nostradamus. Timely    II 

M-231  Rodeo  Dough   Very  Good    10 

M-239  Triumph  Without  Drums. Excellent    10 

M-240  Viva  Mexico   Interesting    ....  10 

OUR  GANG  (9) 

C-296  Baby  Blues   Very  Good   9 

C-295  Fightin'  Fools  Good  Fun    9 

C-293  Goin'  Fishin'   Standard    10 

C-291  Good  Bad  Boys  Good    II 

C-294  Kiddie  Cure   Good  Gang    II 

C-298  1-2-3  Go   Amusing    10 

C-299  Robot  Wrecks   Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING  PARADE  (9) 

K-281  American  Spoken  Here. . Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. .. Instructive    II 

K-287  Your  Last  Act  Excellent    II 

PETE  SMITH  SPECIALTIES  (14) 

S-267  Aeronutics   Satisfactory    ...  10 

S-269  Cuban  Rhythm   Excellent    9 

S-272  Flicker  Memories   Funny    10 

S-271  Football  Thrills  of  1940.. For  Grid  Fans.  10 

S-268  Liens  on  the  Loose  Good    9 

S-266  Memory  Tricks   Amusing    9 

S-264  Penny  to  the  Rescue  Excellent    10 

S-261  Quicker'n  a  Wink  Excellent    9 

S-265  Quiz  Biz   Entertaining  ...  9 

S-263  Sea  for  Yourself  Holds  Interest..  10 

S-270  Water  Bugs   Very  Good    10 

S-262  Wedding  Bills   Very  Good    10 


Reviewed 
Issue  Of 


9/13/41 
12/13/41 


.11/22/41 
.16/  4/41 
.Not  Rev. 
.  8/30/41 


2/21/42 
11/15/41 
12/  6/41 
1/17/42 
9/20/41 
8/30/41 


..  4/  5/41 
..  8/  2/41 
..11/22/41 
. .  Net  Rev. 
..  6/28/41 
..  9/29/41 
..  5/17/41 
. . 12/  7/46 
..  8/16/41 
..  1/  4/41 
..  9/27/41 
..  4/  5/41 
.-  6/14/41 


. .  6/14/41 
..10/19/40 
..  3/  1/41 
..  2/  1/41 
. . 10/25/41 
..  1/  4/41 


.  6/28/41 

.  8/16/41 

.  1/  4/41 

.  2/  1/41 

.  8/  2/41 
.  6/28/41 
.  2/22/41 
.12/  7/46 
.11/  1/41 
.11/22/41 


. .  4/  5/41 
..  2/  1/41 
..11/  9/49 
. .  9/  7/46 
. . 12/  7/46 
..  5717/41 
..  8/  2/41 
..11/  9/46 
..  4/  5/41 


12/  7/46 
9/27/41 

4/  5/41 
9/27/41 
5/16/41 
6/28/41 
2/22/41 
6/14/41 
8/  2/41 


.  5/17/41 
6/28/41 
11/  1/41 
9/27/41 
6/14/41 
.  4/  5/41 
2/  1/41 
11/  9/46 
2/22/41 
,  1/  4/41 
8/16/41 
12/  7/*n 


T-218 
T-214 
T-2II 

T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


FITZPATRICK  TRAVELTALKS  (12)  (Tech.) 

Alluring  Alaska   Usual    9  . .  4/  5/41 

Beautiful  Ball   As  Usual    9  ..12/7/46 

Capital  City   Fair    9  ..  9/7/40 

Cavalcade  of 

San  Francisco   Toe  Late    9  ..  9/28/40 

Glimpses  of  Kentucky. . .Good  .    8  ..  5/10/41 

Glimpses  of  Washington 

State   Usual    9  ..  8/16/41 

Haiti.  Land  of  Dark 

Malesty   Good    9  ..  6/28/41 

Mediterranean  Ports  of 

Call   Out-dated    9  ..2/  1/41 

Old  New  Mexico  Fair    9  ..11/  9/46 

Old  New  Orleans  As  Usual    9  ..1/  4/41 

Red  Men  on  Parade  Fair    9  ..  3/  1/41 

Yosemite  the  Magnificent. Colorful    8  ..6/14/41 


February  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


MGM  1941-42 

Comment 
CARTOONS  (16)  (Tech.) 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont. 


Running 
Time 


W-342  Field    Mouse  Excellent    9 

W-343  Fraidy  Cat  Funny    7 

W-344  Hungry    Wolf   9 

W-341  Night  Before  Xmas  For  Xmas    9 

MINIATURES  (10) 

M-331  Changed    Identity   Excellent    10 

M-332  The  Greenie  Fine    II 


Reviewed 
Issue  Of 


.  2/  7/42 
.  2/  7/42 
.Not  Rev. 
. 12/20/41 


.11/22/41 
.  2/  7/42 


OUR  GANG  (10) 


10 


.11/20/41 
.Not  Rev. 
. 10/25/41 
.Not  Rev. 
.12/20/4" 


C-392  Come  Back  Miss  Pipps.  .Amusing  . 

C-395  Going  to  Press   II 

C-391  Helping  Hands   Very  Good    10 

C-394  Melodies  Old  and  New   II 

C-393  Wedding  Worries   Funny    II 

PASSING  PARADE  (10) 

K-383  Flag  of  Mercy   10 

K-381  Strange  Testament   Unusual    II 

K-382  We  Do  It  Because  Interesting    10 

PETE  SMITH  SPECIALTIES  (14) 

S-361  Army   Champions  Excellent    10 

S-364  Aqua   Antics  Excellent    8 

S-362  Fancy  Answers  Excellent    9 

S-363  How  to  Hold  Your 

Husband — Back   Excellent    10 

S-365  What  About  Daddy?   10 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific  .Timely    21  ..12/21/41 


.Not  Rev. 
.  12/20/41 
.  2/  7/42 


.11/  1/41 
.  2/  7/42 
.11/29/41 

.12/20/41 
.Not  Rev. 


TRAVELTALKS  (12)  (Tech.) 


10 


T-318  Colorful  North  Carolina  

T-313  Georgetown,  Pride  of 

Penang   Very  Good    10 

T-3II  Glimpses  of  Florida  Interesting    10 

T-315  Historic  Maryland  Good    9 

T-312  Inside  Passage   Good    10 

T-317  Minnesota,   Land  of   Plenty   10 

T-314  Scenic  Grandeur   Good    9 

T-316  West  Pointonthe  Hudson.  Good    9 

TWO  REEL  SPECIALS  (6) 


A-303  Don't  Talk  

A-302  Main  Street  on  the 

March!   Good   

A-301  Tell  Tale  Heart  A  Masterpiece. 


20 
20 


PARAMOUNT  1940-41 

ANIMATED  ANTICS  (10) 

H0-4  Bring  Himself  Back 

Alive   Good   7 

HO- 1 1  Copy  Cat   Fair    7 

HO-I  Dandy  Lion   Poor    7 

HO-3  Mommy  Loves  Poppy  Average    7 

HO-2  Sneak,  Snoop  and  Snitch .  Fair    7 

HO. 7  Soeakina  of  Animals  Excellent    9 

HO-8  Triple  Trouble   Just  Fair    7 

HO-6  Twinkletoes  Gets  the  Bird   7 

HO- 13  Twinkletoes  in  Hot  Stuff   7 

HO-IO  Twinkletoes.  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-5  Wild  Oysters   Unusual    7 

H0-I2  Wizard  of  Arts   7 

HO-9  Zero,  the  Hound  So-So    7 

COLOR  CLASSIC 

CO- 1  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MO-4  Delhi   Good    II 

MO-5  Indian  Durbar   Gorgeous    10 

MO-6  The  Jungle   Excellent    10 

MO-I  River  Thames — Yesterday. Beautiful    10 

M0-2  Sacred  Ganges   Dull    10 

MO-3  Village  in  India  Fair    10 

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well   Silly    7 

GO-2  Constable   Satisfactory    ...  7 

GO-6  Fire  Cheese   Average    7 

GO-7  Gabby  Goes  Fishing  Fair    7 

GO-8  It's  a  Hap-Hap-Happy 

Day   Poor    7 

GO-I  Kino  for  a  Day  Fair    7 

GO-5  Swing  Cleaning   Fair    7 

GO-4  Two  for  the  Zoo  Good    7 

HEADL1NERS  (8) 

AO-5  Bob  Chester  &  Orch  Average    10 

AO-4  Gene  Krupa  &  Orch  For  Jitterbugs..  10 

AO-7  Hands  of  Destiny  Interesting    10 

AO-2  Listen  to  Larry  Satisfactory    ...  10 

AO-3  Johnnie  Messner  &  Orch.. Fair    II 

AO- 1  Moments  of  Charm  of 

1941  (Tech.)   Pretty    10 

AO-6  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy  Glnsy   Very  Good    9 

UO-4  Gay  Knighties   Cute    9 

UO-3  Hoola  Boola   Novel    9 

UO-I  Western  Daze   Novel    9 


PAR  AG  R  APH  ICS  (6) 


VO-3  Breezy  Little  Bears  Excellent    10 

VO-5  Girardians  of  the  Wilds...  Fine    10 

VO-I  Nature's  Nursery   Excellent    10 

v»  I  Red,  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  Is  Believing  Fair    II 


POPEYE  (12) 


EO-II 
EO-4 
EO-8 
EO-2 
Ell-  HI 
EO  7 
E0-I2 
Ell  <l 

EO  I 

E0-5 

eo-i; 

HO .3 


Child  Psykolojlky   Good    7 

Eugene,  the  Jeep  Funny    7 

Flies  Ain't  Human  Fair    7 

My  Pop,  My  Pop  Amusing    7 

Olive's  Boithday  Preslnk .Snappy    7 

Olive's  Sweepstake  Ticket   7 

Pest  Pilot   Fair    7 

Piuieyo  Meets 

Rip  Van  Winkle  Fair    7 

Pnneye  Meets  William 

Tell   Funny    7 

Problem  Pappy   Fair    7 

Quiet  Pleeze   Very  Good  ....  7 

With  Poopdack  Pappy  Entertaining    ..  7 


.  Not  Rev. 

.11/29/41 
.  9/27/41 
.  2/  7/42 
.10/25/41 
.Not  Rev. 
.  12/20/41 
.  2/  7/42 


2/  7/42 
.11/15/41 


.12/21/40 
.  7/19/41 
.10/  5/40 
.11/23/40 
. 1 1 /23740 
.  3/15/41 
.  5/10/41 
.  Not  Rev. 
.Not  Rev. 

.  6/28/41 
.  2/15/41 
.Not  Rev. 
.  5/31/41 


Not  Rev. 


4/  5/41 
5/10/41 
8/23/41 
11/23/40 
.  1/25/41 
2/22/41 


.  1/18/41 
.11/23/40 
.  6/28/41 
.  7/19/41 

8/23/41 
.10/26/40 
.  4/19/41 
.  2/15/41 


.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
.12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  1/ 18/41 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 


.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/40 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
.12/  7/40 


Running  Reviewed 
Time     Issue  Of 


POPULAR  SCIENCE  (6) 

10- 1  No.  I  Good    10 

10  2  No.  2  Interesting  .10 

10-3  No.  3  Interesting   ...  10 

10  4  No.  4  Usual    10 

10  5  No.  5                             Interesting    10 

10  (i  No.  6  Up  to  Standard.  II 


ROBERT  BENCHLEY  (4) 

SO  3  Crime  Control   Excellent  ... 

80  4  Forgotten  Man   Typical   

80  I  Trouble  With  Husbands. .  .Great  Fun  .. 
811  2  Waiting  for  Baby  A  Howl   


SPECIAL  CARTOON   (I)  (Tech.) 
FFO  I  Raggedy  Ann   Very  Good    19 

SPORTLIGHTS  (13) 


10/  5/40 
11/23/40 
12/21/40 

.  3/22/41 
4/  5/41 

.  6/28/41 


.  4/19/41 
.  5/31/41 
.11/16/40 
.  2/22/41 


..12/21/40 


RO-4  Marine 


RO-9  Sun 


UNUSUAL  OCCUPATIONS  (6) 

LO-I  No.  I  Good   

LO-2  No.  2  Interesting   

LS-3  No.  3  Good  

LO-4  No.  4  Good   

LO-5  No.  5  A  Wow   

LO-6  No.  6  Very  Good   


1941-42 

FASCINATING  JOURNEYS  (Tech.)  (2) 
IMI-I  Road  in  India  Interesting    10 


HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine   

A I -3  Carioca   

A I -2  Copacabana  Revue   Good   


HEDDA  HOPPER'S  HOLLYWOOD  (6) 

Zl-I  No.   I   Excellent    10 

ZI-2  No.  2   Fair    10 

ZI-3  No.  3    10 

MADCAP  MODELS  (Tech.)  (6) 

U  1-2  Jasper  &.  the  Watermelons.  Excellent    10 

Ul-I  Rhythm  in  the  Ranks  Excellent    8 


POPEYE  (12) 

EI-5  Blunder  Below   Excellent    7 

El-I  I'll  Never  Crow  Again. ..  .Fair    7 

EI-4  Kickin'  the  Conga  Round. Funny    7 

EI-2  Mighty  Navy   Funny    7 

EI-3  Nix  on  Hypnotix  Very  Funny  ...  7 

POPULAR  SCIENCE  (6) 

J I  -  J  No.  I  Very  Good    II 

JI-2  No.  2  Very  Good    II 

J  I -3  No.  3  Good    II 

QUIZ   KIDS  (6) 

Ql-I  No.  I   Very  Good    10 

QI-2  Ne.  2   They'r'  Good  ..  II 


ROBERT  BENCHLEY  (4) 

Sl-I  How  To  Take  a  Vacation  .Funny    10 

SI -2  Nothing  But  Nerves  Very  Good    10 

SPEAKING  OF  ANIMALS  (6) 

YI-3  At  the  County  Fair  Swell    10 

Yl-I  In  a  Pet  Shop  A  Howl    10 

YI-2  In  the  Zoo  Hilarious    10 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling   Excellent  ... 

RI-5  Buying  a  Dog  Very  Good  . 

RI-7  Lure  of  the  Surf  Very  Good  . 

RI-2  Meet  the  Champs  Excellent  ... 

RI-4  Quick  Returns   Pretty  Good 

Rl-I  Shooting  Mermaids   Very  Good  . 

RI-3  Sittin'  Pretty   Excellent 


10 
10 
10 

1.0  . 
10 

10  . 

....  10 

SUPERMAN  CARTOONS   (12)  (Tech.) 

WI-4  Arctic  Giant    10 

WI-3  Billion  Dollar  Limited ...  For  the  Fans   8'/2 

WI-2  Mechanical  Monsters  ....Good    10 

Wl-I  Superman   A  Cinch  to  Sell.  II 


UNUSUAL  OCCUPATIONS 

Ll-I  No.  I   Good   

LI -2  No.  2   Very  Good 

LI -3  No.  3   Very  Good  . 


(6) 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

141 15  Art  of  Self  Defense  Good   

1 4 1 1 3  Art  of  Skiing  Excellent   

14103  Baggage  Buster   Hilarious   

14105  Canine  Caddy   Tops   

141 14  Chef  Donald   Up  to  Par   

141 12  Donald's  Camera   A  Scream   

14107  Early  to  Bed  Satisfactory  ... 

14102  Gentleman's    Gentleman. .Tops   

1 4 1 0 1  Golden  Eggs   Excellent   

14104  Good  Time  for  a  Dime. .  .Excellent   

141 1 1  Lend  a  Paw  Superb   

141  17  Mickey's  Birthday  Party  

14106  Nifty  Nineties   Amusing   

141 10  Old  MacDonald  Duck  Excellent   

14109  Orphan's  Benefit   Very  Good   

14108  Truant  Officer  Donald  Excellent   

141 16  Village  Smithy  Excellent   


.10/  5/40 
. 12/  7/40 
.  2/15/41 
.  3/29/41 
.  5/31/41 
.  8/23/41 


. 1 1/22/41 


.10/11/41 
.Not  Rev. 
.12/  6/41 


.  9/20/41 
. 1 1/29/41 
.  Not  Rev. 


.  1/31/42 
.  12/20/41 


Not  Rev. 
.10/11/41 
.  1/31/42 
.12/  6/41 
. 12/20/41 


. 10/11/41 
.11/22/41 
.  1/31/42 


.  9/20/41 
. 12/  fi/41 
.  Not  Rev. 


.10/11/41 
. 12/20/41 


.  1/31/42 
.  9/20/41 
. 11/15/41 


.  1/31/42 
. 12/20/41 
.  2/21/42 
. 10/11/41 
.11/29/41 
.  9/27/41 
. 11/15/41 


Not  Rev. 

.  1/24/42 
. 12/20/41 
.  8/  2/41 


.10/11/41 
.12/  6/41 
.  2/21/42 


.  .  2/  7/42 
.  .  1 1/29/41 
..  5/10/41 
..  6/  7/41 
. . 12/27/41 
. . 10/25/41 
..  7/26/41 
..  4/  5/41 
..  4/  5/41 
..  5/10/41 
. . 10  '25/4 1 
. .  Not  Rev. 
..  6/  7/41 
..10/  4/41 
..  8/30/41 
..  8/23/41 
. .  2/  7/42 


Comment 


Running 
Time 


EDGAR  KENNEDY  (6) 

13406  Apple  In  His  Eye  Hekey    18 

13403  Drafted  in  the  Depot   19 

13405  It  Happened  All  Night... Fair    19 

13404  Mad  About  Moonshine. ..  Fair    18 

13401  Sunk  by  the  Census  Funny    18 

13402  Trailer  Tragedy   Funny    17 


INFORMATION   PLEASE  (13) 


14201  No. 

14202  No. 

14203  No. 

14204  No. 

14205  No. 

14206  No. 

14207  No. 

14208  No. 

14209  No. 

14210  No. 

1421 1  No. 


.Excellent   

10 

..  1/25/41 

14212 

10 

..  3/22/41 

14213 

.Beautiful   

10 

..10/  5/40 

.Very  Good   

10 

..12/21/40 

10 

. .  3/22/41 

10 

..12/  7/40 

13703 

.Thrills  Aplenty. 

10 

..11/23/40 

13701 

.Funny   

10 

. .  5/10/41 

13706 

.  Good  Action  Stuff 

10 

. .  6/28/41 

13705 

.Excellent   

10 

..  7/19/41 

13702 

.Very  Good   

10 

. . 10/26/40 

13704 

.Exhilarating  ... 

10 

. .  4/  5/41 

.Very  Good   

10 

. .  8/23/41 

1  (Anna  Neagle) 

2  (Ruth  Gordon)  . . . 

3  (Alice  Marble)   . . 

4  (Louis  Bromfleld) . 

5  (Wendell  Willkie) 

6  (Jan  Struther)  . . . 

7  (Anna  Neagle) 

8  (Boris  Karloff)   . . 

9  (Alice  Marble)   . . 

10  (Louis  Bromfleld) 

11  (Jan  Struther)  .. 

12  (Boris  Karloff)  . 

13  (Anna  Neagle) 


.Excellent    II 

.Good    10 

.Swell  As  Usual.  10 

.Excellent    II 

.Good    10 

.Excellent    II 

.Very  Good    10 

.Excellent    10 

.Excellent    II 

.Entertaining  ...  10 

.Very  Geod    II 

.Good    12 

.Excellent    10 


LEON  ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

sked  for  It  Very  Funny  ...  18 

In  the  Parlor  Unfunny    20 

Phoney   Good    18 

i  Talevision   Funny    19 

Wifle's  Away  Fair    20 

RAY  WHITLEY  (4) 

13501  Bar  Buckaroes   Good    16 

13504  Musical  Bandit   Entertaining    ..  16 

13502  Prairie  Spooners   Very  Good    13 

13503  Red  Skins  &  Red  Heads. Poor    18 


PICTURE  PEOPLE  (13) 


'0 


14401  No.  I  Interesting 

14402  No.  2  Good    a 

3  Night  Club  Plug  10 

4  Good    10 


14403  No. 

14404  No. 

14405  No. 

14406  No 


5  Fair 

6  Fair 

14407  No.  7  Average 

14408  No.  8  Fair  ... 

14409  No.  9  Fair  ... 

14410  No.   10  Fair  ... 


SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

14501  Eyes  en  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

14502  What's  Happening  in 

Argentina   Very  Timely  ..  10 

SPORTSCOPES  (13) 

14307  Caballero  College   Fair    9 

14313  Craig  Wood   For  Golfers   9 

14310  Jockey's  Day   Good    9 

14302  Kentucky  Royalty   Horse  Lovers  ..  9 

14306  Mat   Men   Good    9 

14308  Publicity  Sports   Excellent    9 

14301  Quail  Quest   Good    9 

1431 1  Rolling   Rhythm    10 

14305  Snow  Eagles   Excellent    9 

/4304  Snow  Fun   Exhilarating    ..  9 

14303  Sportsman's  Partner   For  Dog  Lovers.  9 

14312  Steeds  and  Steers  Good    9 

14309  Sword  Soldiers   Technical    9 


1941-42 

DISNEY  CARTOONS  (18)  (Tech.) 
EDGAR  KENNEDY  (6) 

23404  Heart'    Burn   15 

23402  I'll  Fix  It  Funny    19 

23403  Quiet  Fourth   Funny    15 

23401  Westward  Ho-Hum   Funny    16 

INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther)  Excellent    10 

24202  No.  2  (Howard  Lindsay). Up  to  Par   9 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good    II 

24204  No.  4  (John  Gunther) ..  .Excellent    10 

LEON   ERROL  (6) 

23703  Home  Work  Funny    19 

23701  Man-I-Cured   Funny    16 

23702  Who's  a  Dummy?  Amusing   20 

MARCH   OF   TIME  (13) 

23101  Thumbs  Up,  Texas  Excellent    19 

23102  Norway  in  Revolt  Timely    19 

23103  Sailors  With  Wings  Excellent   20 

23104  Main  Street,  U.S.A  

23105  Our  America  At  War. 
Spec.  Battlefields  of  Pacific. 

23106  When  Air  Raids  Strike 

23107  Far  East  Command  


Propaganda    ...  18 

Timely,    Vital..  l7'/2 

Timely    22 

Potent    20 

Timely    19 


PICTURE  PEOPLE  (13) 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9 

24406  Hollywood  War  Effort   10 

24405  How  To  Be  a  Star  Good    8 

24404  Stars'   Day  Off  Average    8 

24401  Stars  in  Defense  Interesting    10 


RAY  WHITLEY  (4) 


23501  California  or  Bust  Good   

23502  Keep    Shooting  Very  Good 


SPORTSCOPES  (13) 


24304  Crystal  Flyers   Exhilarating  8 

24302  Dog  Obedience   Boxoffice    9 

24305  Fighting  Fish   Excellent    9 

24303  Gaucho  Sports   Interesting    10 

24301  Pampas  Paddock  For  Horse  Lovers  10 

24306  Ten  Pin  Parade   10 


Reviews* 
Issue  01 


6/14/41 
Not  Rev. 
4/12/41 
3/  1/41 
9/14/40 
10/19/40 


.  9/14/40 
.10/19/40 
.11/16/40 
.12/14/40 
.  2/  1/41 
.  3/  1/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.  6/  7/41 
7/26/41 
.  7/26/41 
.  8/23/41 


.  2/  1/41 
.  9/14/40 
.Not  Rev 
.  5/17/41 
.11/16/40 
.  4/  5/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


9/14/40 
10/19/40 
11/ 16/40 
12/14/40 
2/  1/41 
3/  i '41 
3/29/41 
4/12/41 
5/17/41 
6/  7/41 


.12/14/40 


3/  1/41 
8/23/41 


4/12/41 


.  3/  1/41 
.  8/  9/41 
.  6'  7/41 
.10/19/40 
.  3/  1/41 
.  4/  5/41 
.  9/14/40 
.Not  Rev 
.  2/  1/41 
.12/14/40 
.11/16/40 
.  7/26/41 
.  5/10/41 


.Not  Rev 
.  10/25/41 
.12/27/41 
.  9/27/41 


. 10/25/41 
.11/29/41 


.12/27/41 

.  2/  7/42 


.  2/  7/42 
.10/  4/41 
.12/  6/41 


.  8/16/41 
.  9/27/41 

.  10/25/41 
.11/22/41 
.12/13/41 
. 12/20/41 
.  3/10/42 
.  2/14/42 


.11/29/41 
. 10/25/41 
Not  Rev 
.  2/14/42 
.12/27/41 
.10/  4/41 


.12/  6/41 
.   1/31 /42 


.12/27/41 
.11/  1/41 
.  2/14/42 
.12/  6/41 
. 10/  4/41 
.Not  Rev 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


February  21,  1942 


REPUBLIC  1941-42 


UNIVERSAL  1940-41 


VITAPHONE- WARNER  BROS.  1940-41 


Comment 
MEET   THE  STARS  (12) 


Running 
Ti  mo 


Reviewed 
Issut  Of 


28-2 

Baby  Star»   

Excellent   

10 

. .  2/  1/41 

28-1 

Chinese  Garden  Festival.. 

Good  Starter  . 

.  10 

12/21/40 

28-5 

Hollywood  Meets  the  Navy 

Timely   

10 

.  5/  3 ' 4  1 

28-4 

Los  Angeles  Examiner 

Benefit   

Fair   

10 

. .  4/26/41 

28-7 

Interesting  ... 

.  10 

..  6/21/41 

28-6 

Stars  at  Play  

Entertaining  .. 

.  10 

..  6/14/41 

28-8 

Stars — Past  &  Present... 

Nostalgic   

.  10 

.  6/28/41 

28-3 

Interesting   . . . 

.  10 

..  3/  1/41 

20TH  CENTURY-FOX  1940-41 

ADVENTURES   OF    A    NEWSREEL    CAMERAMAN  (4) 


1201  Midget  Motor  Mania  Unusual    10 

1203  Modern  Highway   Good    10 

1202  Training  Police  Horses. .  .Excellent    10 


LEW   LEHR  COMEDIES 
1401  Grunters  and  Groaners. .  .Tiresome  .. 


(4) 


I  108 
1106 
1 101 
1 103 
1109 
1102 
1107 
1 104 

1105 
1110 


MAGIC  CARPET  OF   MOVIETONE  (8) 

Arctic  in   Springtime   10 

Caribbean  Sentinel   Good    10 

Eskimo  Trails   Enlightening    ..  10 

Isle  of  Mystery   10 

Letter  From  Cairo   10 

Land  of  Flowers  (Tech.)  .Colorful    9 

Miracle  of  Hydro  Different    10 

Old  Dominion  State 

(Tech.)   Very  Good    10 

Spotlight  on  Indo-China   10 

Winter  in  Eskimo  Land   10 


. 10/12/40 
.  3/  1/41 
.  2/  8'4I 


.  Not  Rev 

4/26/41 
.  8/10/40 
.Not  Rev 
.Not  Rev. 
.  8/10/40 
.  4/19/41 

.11/30/40 
.Not  Rev 
.  Not  Rev 


RIPLEY'S  BELIEVE   IT  OR  NOT 

1601  Acquitted  by  the  Sea  Excellent    10  ..19/12/40 

SPORTS   REVIEWS— THORGERSEN    (6)    (3   In  Tech.) 

1303  Bowling  for  Strikes  For  Bowlers  ...  10  ..10/12/40 

1307  Fun  on  Rollers   10  ..Not  Rev 

1302  Lure  of  the  Trout(Tech.) .  For  Fly  Casters  10  ..11/30/40 

1306  Playing  With  Neptune. .  .Very  Good    9  ..  4/19/41 

1304  Rodeo  Goes  to  Town  Good   10  ..2/  8/41 

1305  Symphony  in  Snow   10  ..  Not  Rev 

1301  Vacation  Time  (Tech.)  ...OK    8  ..  8/10/40 

TERRYTOONS  (26)    (13  In  Tech.) 

1510  Baby    Seal   7  .  .  Not  Rev. 

1551  Bill  Mouse's  Akwakade...  Excellent  (Tech.)  7  ..  8/10/40 

1515  Bringing  Home  (lie  Bacon   7  ..  Not  Rev 

1501  Club  Life  in  the  SI  one 

Age    7  ..Not  Rev 

1511  Dog's  Dream    7  ..Not  Rev. 

1508  Fishing  Made  Easy  Fair    7  ..  4/26/41 

1514  Good  Old  Irish  Tunes   7  ..Not  Rev 

1507  Hairless   Hector    7  ..Not  Rev 

1503  Happy   Haunting   Grounds   7  ..Not  Rev 

1513  Horse   Fly   Opera   7  ..Not  Rev 

1558  Home  Guard  (Tech.)  Okay    7  .4  26/4 1 

1553  How  Wet  Was  My  Ocean .  Excellent  (Tech.)  7  .10/12/40 

1554  Landing  or  the  Pilgrims ..  Good  (Tech.)  ..  7  .11/30/40 

1552  Lurky    Duck    (Tech.)   7  .   Not  Rev 

1512  Magic  Shell    7  Not  Rev 

1557  Mississippi  Swing   Rhythmic!  Toch.  >  7  2/  8/41 

1504  Magic  Pencil   Poor    7  12/  7/40 

1555  Plane  Goofy  (Tech.)  Fair    7  12/  7/40 

1505  Snow    Man   7  Not  Rev 

1556  Temperamental  Lion  ....  Amusing  (Tech.)  7  ..  2/15/41 

1502  Touchdown   Demons   Amusing    7  .10/  5/4!1 

1516  Twelve  O'clock  and  All  Ain't  Well   7  Not  Rev 

1559  Uncle   loey   (Tech  )   7  Not  Rev 

1506  What  a  Little  Sneeze 

Will  Do   Good    7  . .  2/15  '4 1 

1560  What  Happens  at  Night  (Tech.)    7  Not  Rev 

1509  When  Knights  Were  Bold  Just  a  Cartoon  .  7  4/26'4< 

WORLD  TODAY 

1704  Anzacs  in  Action   10  ..Not  Rev 

1701  Battle  of  the  Atlantic  Timely    10  ..  4/19/41 

1703  Empire  in  Exile   10  ..  Not  Rev 

1702  War  in  the  Desert   10  Not  R»v 


1941-42 

ADVENTURES   OF    A    NEWSREEL   CAMERAMAN  (4) 

2202  Highway  of   Friendship.  .Informative 

2201  Soldiers  of  the  Sky  Excellent  .. 

22n3  Wonders  of  the  Sea  

2204  Men  for  the  Fleet  Excellent 


MAGIC    CARPET    OF  MOVIETONE 

2103  Call  of  Canada  

2102  Glacier  Trails   Good   

2105  Jewel  of  the  Pacific  

2101  Sagebrush  and  Silver  Interesting   

2104  Secret  of  the  Fjord  


SPORTS   REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel .  Excellent 

2304  Evergreen   Playland  Good   

2302  Life  of  a  Thoroughbred  

2303  Playtime  in  Hawaii  Very  Good  . 

2305  Winter  Wonderland   


TERRYTOONS  (26) 


2504 
2555 
2558 
2508 
2506 
2503 
2507 
2557 
2501 
2551 
2552 
2559 
2554 
2556 
2502 
2553 
2505 


Frozen   North   Very  Good 


WORLD  TODAY  (4) 


2403  Dutch  Guiana   Very  Good 

2404  Hub  of  the  World  

2402  Uncle  Sam's  Iron  Warriors  


10  . 

.11/  1/41 

10  . 

.  8/  2/41 

10  . 

.  Not  Rev 

9  . 

.  1/17/42 

(12) 

10  . 

Not  Rev 

10 

.11/  1 '41 

10  . 

.  Not  Rev. 

10 

.  9/20-41 

10  . 

.  Not  Rev. 

to 

.11/  1/41 

10  . 

.  1/17/42 

10  . 

Not  Rev 

10  . 

.  1/24/42 

10  . 

.Not  Rev. 

7  . 

.Not  Rev. 

7  . 

.Not  Rev. 

7  . 

.  Not  Rev. 

7  . 

.Not  Rev. 

7  . 

.  1/17/42 

7  . 

.11/  1/41 

7  . 

.Not  Rev. 

7  . 

.  1/17/42 

7  . 

.  9/27/41 

7  . 

.  9/20/41 

J  . 

.  9/27/41 

7  . 

.  Not  Rev. 

7  . 

.Not  Rev 

7  . 

.  1/17/42 

7  . 

.11/  1/41 

7  . 

.11/  1/41 

7  . 

.  1/24/42 

10  . 

.  9/20/41 

10  . 

.  1/17/42 

10  . 

Not  Rev. 

10  . 

Not  Rev. 

Comment  Running 
Time 

CARTOONS   (13)  (Tech.) 

5252  Andy  Panda's  Pop  Enjoyable    8 

5241  Crazy  House   Satisfactory    ...  8 

5249  Dizzy  Kitty   So-So    8  . 

5246  Fair  Today   Good    7 

5247  Hysterical  High  Spots  In 

American  History   Fair    7 

5243  Knock.  Knock   Very  Good    8 

5245  Mouse  Trappers   Amusing    7 

5242  Recruiting  Daze   Fair    8 

5253  Screw    Driver  Good    7 

5248  Scrub  Me.  Mama, 

With  a  Boogie  Beat. .  .Snappy    7 

5250  Salt  Water  Daffy  Snappy   8  . 

5244  Syncopated  Sioux   Clever   7 

5251  Woody  Woodpecker    7  . 

GOING  PLACES  (15) 


Revleweo 
Issue  Of 


.  8/  9/41 
. 10/12/40 
.  5/17/41 
.  2/15/41 

.  3/29/41 
.11/30/40 
.  2/  8/41 
.11/  2/40 
.  9/  6  41 

.  5/17/41 
.  6/  7/41 
. 12/28/40 
.Not  Rsv 


5353 

Interesting 

10 

..10/12/40 

5351 

Interesting  .... 

10 

. .  9/21/40 

5358 

Deserts  of  America  

Very  Good   

10 

. .  3/22/41 

5365 

Garden  Spot  of  the  North 

Good   

9 

. .  8/  9/41 

5359 

Humorous  Tombstones  .. 

Amusing   

10 

. .  4/12/41 

5355 

Hunting  on  Top  of 

the  World   

Fascinating  ... 

9 

. . 12/28/40 

5364 

Isles  of  Fate  

Good  &  Timely. 

10 

. .  8/  9/41 

5363 

Meet  Jimmy  the  Chump. 

10 

. .  7/19/41 

5354 

Melting  Pot  of  the 

Caribbean   

Good   

10 

. . 12/28/40 

5360 

Modern  Way  Down  East. 

Good   

10 

. .  6/  7/41 

5362 

Mountain  Summer   

Pleasing   

10 

. .  7/19/41 

5356 

South  of  the  Border  

Interesting   

10 

. .  2/15/41 

5352 

Sun  Valley   

Good   

10 

. . 10/12/40 

5357 

Swankiest  Isle  in 

the  World   

Interesting 

10 

. .  3/15/41 

5361 

Trail  of  Father  Kino... 

Interesting 

10 

. .  6/14/41 

MUSICALS— TWO   REEL  (13) 


18 


5226  Bagdad  Daddy  Very  Good 

5225  Beat  Me  Daddy- 
Eight  to  the   Bar   17 

5221  Class  in  Swing  Good  Variety  ..  16 

5222  Congamania   Latin   Liveliness  20 

5233  Dizzy    Doings  Fair    17 

5228  Jumpin'  Jive   Good    17 

5230  Music  a  la  King  Good  Number  ..20 

5227  Music  in  the  Morgan 

Manner   Entertaining    ..  18 

5231  Once  Upon  a  Summer  Time.  Average    18 

5232  Rhythm  Revel   Entertaining    ..  18 

5229  Shadows  in  Swing  Average    18 

5224  Tickled  Pinky   Rustic   Rhythm.  18 

5223  Torrid  Tempos   Entertaining    ..  18 

SPECIAL  SUBJECT  (I) 
SI  10  Swing  With  Bing  Excellent    18 

STRANGER  THAN   FICTION  (15) 


.  2/  8/41 

.Not  Rev. 
.10/12/40 
.11/30/40 
.  9/  6/41 
.  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
.11/30/04 


4/13/40 


5375  No. 

5376  No. 

5377  No. 


5379  No.  89. 


5381  No.  91. 

5382  No.  92. 

5383  No.  93. 

5384  No.  94 

5385  No.  95. 


Good   

9 

. .  9/21/40 

Average   

9 

..10/12/40 

Average   

9 

. .  10/12/40 

Good   

9 

..11/30/40 

9 

..12/28/40 

Up  to  Par... 

9 

. .  2/  8/41 

Good   

9 

. .  3/29/41 

Interesting 

.  9 

.  .  3/29/41 

Interesting 

.  9 

.  .  4/12/41 

Interesting  .. 

.  9 

. .  5/17/41 

Fair   

9 

. .  5/24/41 

So-So   

9 

. .  6/  7/41 

Very  Good  . . 

.  9 

. .  7/19/41 

9 

.  Not  Rev. 

Very  Good   . . 

.  9 

. .  8/16/41 

1941-42 


ANDY  PANDA  CARTUNES  (13)  (Tech.) 

6241  Booqie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6246  Hollywood    Matador  Very    Good   7  . 

6242  Man's   Best   Friend  Good    8 

6244  $21  a  Day  Once  a  Month. Average    7  . 

6245  Urder  the  Spreading 

Blacksmith    Shop  Cute    7 

6243  What's  Cookin'   Good    8 


NAME    BAND    MUSICALS  (13) 

6226  Campus  Capers   Excellent   

6224  Doin'  the  Town  Entertaining 

6228  Gay   Nineties   Fair   

6222  In  the  Groove  Entertaining  .. 

6221  Is  Everybody  Happy?. ..  .Fair   

6229  Rhumba  Rhythms  Fair   

6223  Skvland  Serenade   Excellent   

6225  Winter  Serenade   Good   

(Former  title  "Jingle  Bells") 


.I0/II'4I 
.  1/31/42 
.11/  8/41 
.12/  6/41 

.  1/31/42 
. 11/  8/41 


SPECIAL  FEATURETTE  (I) 
6110  Cavalcade  of  Aviation  Sure  Fire   20 


STRANGER  THAN  FICTION  (15) 


6376  Barnyard  Steam  Buggy. 


6377  Sugar  Bowl  Humpty 


Good   

9 

.  .  12/20/41 

Good   

10 

.  .  12/20/41 

Good   

10 

..11/  8/41 

Good   

10 

. . 10/18/41 

Good   

..  10 

.  .  12/  6/41 

Very  Good  ,  . 

10 

.  .  I0'I8'4I 

9 

.  .Not  Rev. 

VARIETY  VIEWS  15  (5  IN  COLOR) 

6354  Annapolis  Salutes  the 

Navy   Timely    10 

6358  Flashing    Blades   gi/2 

o353  George  Washington. 

Country  Gentleman  ....Impressive    ....  10 

6357  Keys  to  Adventure  Interesting    ....  9 

<S35 1  Moby  Dick's  Home  Town . Interesting    9 

1)352  Northern  Neighbors(Color)  Interesting    9 

6356  Peaceful    Quebec — 

At   War  Interesting    ....  9 

6355  Trail  of  the  Buccaneers    Excellent    ...  9 


.  12/13/41 
.  Not  Rev. 

. 10/11/41 
1/31/42 
■  9/  6/41 
. 10/18/41 

. 12/13/41 
.11/  8/41 


Running  Reviewer 
Time     Issue  0' 


BROADWAY  BREVITIES  («) 

6202  Alice  in  Movieland  Superlative    20 

6204  Dog  in  the  Orchard  Meritorious    20 

6209  Happy  Faces   

6208  Hunting  the  Hard  Way. .  Excellent    20 

6201  Just  a  Cute  Kid   20 

6203  Mack  Sennett  Revival   20 

6206  Seeing  Eye   Poignant    20 

6207  Sockeroo   Funny    20 

6205  Take  the  Air  Entertaining  ...  20 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6101  Riding  Into  Society  T' Ain't  Funny..  19 

6103  Throwing  a  Party   20 

HOLLYWOOD    NOVELTIES  (6) 

6304  History  Repeats  Itself  Good    10 

6301  Football  Highlights   Rockne  Build-up  10 

6303  Mexican  Jumping  Beans.  .Very  Good    10 

6302  Shark  Hunting   Exciting    10 

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting    10 

LOONEY  TUNES  (16) 

6601  Calling   Dr.  Porky   7 

6612  Coy  Decoy   Funny    7 

6607  Haunted  Mouse   Very  Good  ....  7 

6616  Henpecked  Duck   A  Howl    7 

6608  Joe  Glow  the  Firefly   7 

6614  Meet   John    Doughboy   7 

6602  Pre- Historic  Porky   Clever    7 

6611  Porky's  Ant   Good    7 

6609  Porky's  Bear  Facts  Amusing    7 

6604  Porky's  Hired  Hand  Good    7 

6610  Porky's  Preview   Amusing    7 

6613  Porky's  Prize  Pony   7 

6606  Porky's  Snooze  Reel   7 

6603  Sour  Puss   Satisfactory   ...  7 

6605  Timid  Toreador  Good    7 

6615  We  the  Animals  Squeak. .Excellent    7 


MELODY  MASTERS  (10) 

6506  Cliff  Edwards  and  His 

Buckaroos   Fair   

6505  Henry  Busse  &  Orch  Good   

6504  Skinnay  Ennis  &  Orch. ..Good   

6503  Jan  Garber  &  Orch  

6508  Marie  Green  &  Her 

Merrie  Men   Lively   

Carl  Hoff  &  Orch  Notable   

Hal  Kemp  &  Orch  Just  a  Band.: 

Matty  Malneck   Snappy  

Freddie  Martin  &  Orch. .Fair 


6510 
6509 
6501 
6507 

6502  Joe  Reichman  &  Orch  Excellent    16 


MERRIE  MELODIES  (26)  (Tech.) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles   7 

6713  Cat's  Tale   Good    7 

6712  Crackpot  Quail    7 

6709  Elmer's  Pet  Rabbit  Funny    7 

6718  Farm  Frolics   Excellent    7 

6710  Fighting  69'/*   Good    7 

6704  Good  Night  Elmer   7 

6715  Goofy  Groceries   Novel    7 

6722  Heckling   Hare    7 

6720  Hiawatha's  Rabbit  Hunt.  Funny    7 

6703  Holiday  Highlights   Swell  Satire  ..  7 

6719  Hollywood  Steps  Out  Excellent    7 

6723  Inki  and  the  Lion  Good   

6701  Malibu  Beach  Party  Grade  A    7 

6707  Of  Fox  and  Hound   7 

6708  Shop.  Look  and  Listen. ..  Good    7 

6711  Sniffles  Bells  the  Cat  Fair    7 

6726  Snow  Time  for  Comedy.. Up  to  Par   7 

6725  Snort  Champions    7 

6702  Stage  Fright   Satisfactory   7 

6714  Tortoise  Beats  the  Hare. .  Amusing    7 

6716  Toy  Trouble   Good    7 

6717  Trial  of  Mr.  Wolf  Very  Good  ....  7 

6705  Wacky  Wildlife  Funny   7 

6721  Wacky  Worm   Excellent    7 


TECHNICOLOR  SPECIALS  (6) 

6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid    20 

6005  Here  Conies  the  Cavalry   20 

6002  March  on  Marines  Excellent    20 

6003  Meet  the  Fleet  Excellent    20 

6004  Wings  of  Steel  Excellent    20 


1941-42 


BROADWAY  BREVITIES  (12) 


7103  At  the  Stroke  of  Twelve.. Grab  It    20 

7106  Calling  All  Girls  Good    20 

7101  Minstrel  Days   Very  Good    20 

7102  Monsters  of  the  Deep...  Good    20 

7104  Perils  of  the  Jungle  Exciting    20 

7105  West  of  the  Rockies  Pretty  Good  .  20 

HOLLYWOOD   NOVELTIES  (6) 

7301  Polo  With  the  Stars   10 

7304  Miracle  Makers  Poor    10 

7303  Points  on  Arrows  dood    10 

7302  White  Sails   Excellent    10 

LOONEY  TUNES  (16) 

7601  Notes   to   You   10 

7607  Porky's  Cafe    7 

7604  Porky's    Midnight   Matinee   7 

7605  Porky's  Pastry  Pirate   7 

7603  Porky's  Pooch   Good    7 

7602  Robinson  Crusoe.  Jr  Average    7 

7607  Who's  Who  in  the  Zoo   7 


..11/30/40 
. .  1/18/41 
. .  Not  Rev. 
. .  5/24/41 
..Not  Rev. 
. .  Not  Rev. 
. .  4/  5/41 
. .  5/24/41 
. .  3/  8/41 


.Not  Rev. 

.  8/31/40 
.  Not  Rev. 


.  9/30/39 
.  8/31/40 
.11/30/40 
.  8/  3/40 
.  9/  6/41 
.  3/  8/41 


.Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
.  Net  Rev. 
.Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
. 12/28/40 
.  4/26/41 
.  Not  Rev. 
.Net  Rev. 
.11/30/40 
.  1/18/41 
.  9/  6/41 


.  3/  8/41 
.11/30/40 
.  12/28/40 
.Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


.Not  Rev. 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  12/28/40 
.  5/24/41 
.  1/18/41 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.Not  Rev. 
.12/28/40 
.  3/15/41 
.  8/30/41 
.  Not  Rev. 
.10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
. 12/  7/40 
.  8/  9/41 


.  8/30/41 
.  10/26/40 
.  Not  Rev. 
. 12/28/40 
.  1/18/41 
.  5/  3/41 


SPORTS  PARADES  (10) 

18  . 

.  12/20/41 

20  . 

.  12/13/41 

6407 

Big  Bill  Tilden  

For  Tennis  Fan 

10 

. .  5/  3/41 

15  . 

.  1/31/42 

6404 

California  Thoroughbreds 

Interesting  .... 

10 

..12/28/40 

17  . 

.  10/18/41 

6403 

Diary  of  a  Racing  Pigeon 

Interesting  .... 

IQ 

..12/  7/40 

18  . 

.  9/  6/41 

6402 

Dogs  You  Seldom  See... 

Good  Novelty... 

10 

. .  8/31/40 

15  . 

.  1/31/42 

6405 

Fight.   Fish,  Fight  

Thrilling   

10 

. .  3/  8/41 

20  . 

.11/  8/41 

6401 

Fly  Fishing   

For  Anglers  ... 

10 

.10/26/40 

!3'/2. 

. 12/13/41 

6409 

It  Happened  on  Rollers 

10 

. .  Not  Rev. 

6410 

Lions  For  Sale  

Very  Good  .... 

10 

. .  8/30/41 

6408 

Sail  Ho!   

Colorful   

10 

. .  6/21/41 

6406 

Sky  Sailing   

Interesting  .... 

10 

. .  4/  5/41 

.11/  8/41 
.  1/24/42 
.  9/13/41 

.  1/  3/42 
.11/  8/41 
.  1/24/42 


.Not  Rev. 
.  9/13/41 
.  9/13/41 
.11/15/41 


.Not  Rev. 

.Not  Rev. 

Not  Rev. 
.Not  Rev. 
.12/27/41 
.11/15/41 

Not  Rev. 


February  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


VITAPHONE  1941-42  (Cont.) 


Comment  Running 
Time 

MELODY   MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  ...  18 

7503  Forty  Boys  and  a  Song... Good    10 

7504  Carl  Hoff  &.  Band   10 

7505  Playgirls    10 

7501  U.S.C.  Band  and  Glet 

Club   Vory  Good   10 

M ERR t E  MELODIES  (26)  (Toth.) 

7701  All  Thlt  and  Rabbit 

SUw   Excellent    7 

7711  Aloha   Hooey    7 

7710  Bird  Came  COO   7 

7702  Brave  Little  Bat..  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary   Very  Funny  ...  7 

7712  Conrad   the   Sailor   7 

7713  Crazy  Cruise    7 

7709  Hop,  Skip  and  A  Chump   7 

7707  Rhapsody  in  Rivets  Good    7 

7704  Rookie  Revue   Out  Dated    7 

7705  Saddle  Silly    7 

7708  Wabbit  Twouble   Very  Funny  ...  7 

SERVICE  SPECIALS  (6)  (Teeh.) 

Gav  Parisian   Good  Show  20 

7002  Soldiers  in  White  Excellent    20 

70(14  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent   20 

SPORTS  PARADE  (10)  (Teeh.) 
7405  Hunting    Dogs  at  Work   10 


7402  King  Salmon   Fascinating 

7401  Kings  of  the  Turf  Interesting 

7404  Rodeo   Round  Up  

7403  Water  Sports   Average  ... 


Reviewed 
Issue  Of 


.11/15/41 
.  9/13/41 
.Not  Rev. 
.Not  Rev. 

.  9/13/41 


.  9/13/41 

.Not  Rev. 
.Not  Rev. 
. 12/27/41 
.11/  8/4' 
.  1/24/42 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  1/24/42 
.12/27/41 
.Not  Rev 
.  1/24/42 


. 12/  fi/4i 
.  2/  7/42 
.12/  6/4i 
.  8/13/41 


.Not  Rev. 
.  12/27/41 
.  9/13/41 
.Not  Rev. 
.11/15/41 


MISCELLANEOUS 


Adventure  in  the  Bronx 

(N.  Y.  Zoological  Soc.)  Good    i\'/x..  8/23/41 

Alive  in  the  Deep  (Prod.)  Exciting    22  ..  5/24/41 

Man  the  Enigma  (Prod.)  Informative    ...  25  ..  5/24/41 

Our  Constitution  (Prod.)  Inspiring    19  ..5/  3/4P 

Our  Declaration  of 

Independence  (Prod.)   Timely    19  ..  5/  3/4i 


SERIALS  1940-41 

No  Chapters 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    IS  Chaps. 

Spider  Returns    IS  Chaps. 

White  Eagle    IS  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle  Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   IS  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  the  West   IS  Chaps. 

1941-42 

COLUMBIA 

Captain  Midnight    15  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang   Busters    13  Chaps. 

Riders  of  Death  Valley   IS  Chaps. 

Sea  Raiders    12  Chaps. 


Rsvlewee 
Issue  0> 

11/29/41 
I/2S/4I 
S/I0/4I 

Net  Rot. 


3/  8/41 
S/3I/4I 
8/17/41 
1 1/23/41 


11/  2/48 
8/  S/48 
2/IS/4I 

Net  R«. 


2/21/42 


12/  6/41 
8/  6/41 


11/  1/41 
2/21/42 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 

Title                                       Running  Distributee 

Time  By 

America  Builds  Ships   3   List  "B" 

Any  Bonds  Today   2   List  "D" 

Army  in  Overalls   3   List  "B" 

Bits  and  Pieces   3   List  "B" 

Bomber    8   List  "C" 

Calling  All  Workers   2   List  "A" 

Food    For    Freedom   3   List  "C" 

New  Spirit   8   Nat.  Sc.  Ser. 

Pots  to  Planes    3   List  "C" 

Red  Cross  Trailer   214  List  "D" 

Safeguarding   Military  Information   10   List  "D" 

Tanks    10   List  "D" 

Where  Do  We  Go?   2   List  "B" 

Women   In   Defense   10   List  "C" 


CITY  List  "A"      List  ' 

Albany  Col  Univ. 

Atlanta  Par  20th. 

Boston  Col  Univ. 

Buffalo  UA  Col.. 

Charlotte  UA  Col.. 

Chicago  Par  20th. 

Cincinnati  Univ  WB. 

Cleveland  UA  Col. 


B- 


List  "C"        List  "D' 

.  MGM  20th  

.  UA  MGM... 

MGM  UA  

..20th  Par  

.  .20th  Univ  

.Col  MGM... 

..Rep  20th  

,.20th  Univ  


Detroit. . 
Indianapolis. 
Kansas  City. 
Los  Angeles. . 


Dallas  RKO  MGM  WB  Par. 

Denver  20th  Par  WB  WB... 

Des  Moines  Col  Univ  MGM  Rep. . . 

.MGM  RKO  Par  Col... 

.Univ  Rep  UA  RKO. . 

.20th  Par  RKO  Univ.. 

.20th  Par  WB  MGM. 

Memphis  MGM  RKO  Par  Col. . . 

Milwaukee  20th  Par  Col  RKO. 

Minneapolis. .  .Univ  WB  Rep  20th. . 

New  Haven...  WB  UA  Univ  MGM. 

New  Orleans. .  Par  20th  UA  RKO. . 

New  York  MGM  RKO  Par  WB... 

Oklahoma  City  RKO  MGM  WB  Par. . . 

Omaha  Col  Univ  MGM  WB... 

Philadelphia. .  WB  UA  Univ  RKO. . 

Pittsburgh  WB  Rep  RKO  UA... 

Portland  Par  20th  RKO  Rep... 

St.  Louis  WB  UA  Univ  Par... 

Salt  Lake  City. MGM  RKO  Par  WB... 

San  Francisco.  RKO  MGM  WB  Col.... 

Seattle  RKO  MGM  Col  UA... 

Washington.  .  .Univ  WB  Rep  20th  . 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.   Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


EQUIPMENT  WANTED 


PROJECTORS,  16  mm.  or  35  mm.  Give 
age,  condition,  lowest  price,  first  letter.  Box 
546,  Showmen's  Trade  Review,  1501  Broad- 
way, New  York  City. 

HIGHEST  PRICES  PAID  for  Simplex 
projectors,  15  and  30  ampere  rectifiers,  RCA 
sound  equipment.  Box  547,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 


EXPLOITATION 


THEATRE  MEN— your  best  publicity  stunt 
for  "Swamp  Water"  or  other  "deep  South" 
pictures  is  a  LIVE  ALLIGATOR — we  ship 
tree  moss,  and  palmetto  leaves — make  your  own 
display — write  or  wire  for  prices,  fast  service. 
ROSS  ALLEN,  OCALA,  FLORIDA. 


GUM  REMOVER 


GUM — GUM — GUM  REMOVED— Without 
stains.  Pour  on.  Rub.  It  disappears.  $1.50  a 
quart,  $5.00  a  gallon.  Carpets,  draperies,  seats, 
clothes.  Metro  Theatre  Gum  Remover  Co.,  2175 
Logan  Ave.,  San  D;ego,  California. 


NEW  EQUIPMENT 


BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c ;  50  slide  mats  84c ; 
Thousand  other  bargains ;  bulletin  available. 
STAR  CINEMA  SUPPLY  CO.,  440  West 
45th  St..  New  York  City. 

BEAUTIFUL  STAGE  SETTING— $66.60. 
comprising  swanky  Box-Pleated  Velour  Val- 
ance ;  Pair  Lustrous  Satin  Title  Curtains ; 
Sateen  Lining;  33-1/3  per  cent  fullness;  web- 
bing ;  tielines ;  grommets,  snaphooks,  all  ready 
to  hang.  Fits  any  Proscenium  to  20  ft.  wide. 
LIMITED  TIME  ONLY.  S.  O.  S.  Cinema 
Supply  Corp.,  636 — 11th  Ave.,  New  York  City. 

TRY  THE  MAGIC  EYE  ABSOLUTELY 
FREE — Colortone  Shutters  remove  Blue  high 
intensity  glare  yet  brighten  yellow  low  intensity, 
too!  Powers,'  $17.25  each;  Simplex  $19.75 
each.  Give  make  machine,  front  or  rear,  shutter 
shaft  diameter.  Colortone  Mfg.  Co.,  1944  Coney 
Island  Ave.,  Brooklyn,  N.  Y. 


PRINTING 


THEATRE  BLOWUPS— Beautiful  hapd- 
colored  displays  at  same  low  prices.  Stites 
Portrait  Co.,  Shelbyville,  Ind. 

SITUATIONS  WANTED  ~ 

PROJECTIONIST  — 5  years  experience  — 
Powers,  Simplex,  RCA.  Draft  exempt.  Glenn 
Smith,  Girard,  Kansas. 

MOTION  PICTURE  OPERATOR  wishes 
position  as  operator  or  assistant.  Sober  and 
reliable.  Go  anywhere.  Five  years  experience. 
Box  549,  Showmen's  Trade  Review,  1501 
Broadway,  New'  York  City. 


 SOUND  EQUIPMENT  

"TIME  HAS  COME  FOR  ME  TO  BUY 
NEW  SOUND."  writes  Sidney  Lackland,  Har- 
gill.  Texas.  "I'M  AGAIN  BUYING  S.  O.  S." 
Complete  Systems,  from  $282.00.  Trades  taken. 
Terms,  too !  S.  O.  S.  Cinema  Supply  Corp., 
636— 11th  Ave.,  New  York  City. 


SOUND  EQUIPMENT 


HAVE  YOU  AN  ARMY  POST  NEAR- 
BY? A  good  portable  will  keep  competition 
out — make  money  for  you,  too.  Standard  makes, 
16mm,  35mm  from  $59.50.  Send  for  list.  S.  O.  S. 
r-inema  Supply  Corp.,  636 — 11th  Ave.,  N.  Y.  C. 


 THEATRE  FOR  SALE  

PACIFIC  NORTHWEST  THEATRE 
PROPERTY.  Total  price  $20,000.00.  One  you 
dream  about  but  seldom  see.  Retiring.  Box  548. 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10.000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

THEATRES.  BE  FIRST  in  your  community 
to  give  away  DEFENSE  STAMPS.  Use  our 
copyrighted  plan,  guaranteeing  equal  distribu- 
tion. Proven  method.  Plan  and  all  necessary 
equipment,  Five  dollars.  Come  Again  Nite 
Company,  Inc.,  Waterloo,  Iowa. 


USED  EQUIPMENT 


UNDERWRITER'S  APPROVED  SOLID 
ALUMINUM  ENCLOSED  RE  WINDERS, 
AUTOMATIC  TRIPPER,  originally  $135.00. 
Closing  out,  less  motor  $24.50 ;  with  motor, 
$29.50.  S.  O.  S.  Cinema  Supply  Corp.,  636— 11th 
Ave.,  New  York  City. 

NO  SCARCITY  HERE  —  REFLECTOR 
ARCS,  $39.50;  Amplifiers,  $4.95;  Sound-heads, 
$9.95 ;  Cushion  Seats,  39c ;  Powers  mechanisms, 
$39.50;  1000  watt  Spotlamps,  12.95.  Free  Bar- 
gain Bulletins.  S.  O.  S.  Cinema  Supply  Corp., 
636— 11th  Ave.,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

ANNUAL  INVENTORY  SALE,  JANU- 
ARY ONLY— Soundheads,  $9.95;  Amplifiers, 
$4.95 ;  Reflector  Arcs,  $39.50 ;  1000  Watt  Spot- 
lamps,  $12.95 ;  Cushion  Seats,  39c ;  Mazda 
Lamphouses,  $19.50.  Ask  for  lists.  S.O.S.  CIN- 
EMA SUPPLY  CORP.,  636  Eleventh  Ave.. 
New  York  City. 

START  THE  YEAR  RIGHT— Strong 
lamphouses,  $65.00 ;  Operadio  double  channel 
amplifier,  perfect,  $55.00 ;  Reconditioned  guar- 
anteed Powers  mechanisms,  $54.50.  STAR 
CINEMA  SUPPLY  CO.,  440  West  45th  Street, 
New  York  City. 

STRONG  Junior  or  Standard  lamphouses 
$125.00  pair;  30  ampere  rectifiers  $75.00  pair, 
beautiful  condition  and  complete.  STAR  CINE- 
MA SUPPLY  CO.,  440  West  45th  St.,  New 
York  City. 

USED  CIGARETTE  MACHINES.  8  Slot 
and  10  Slot.  Very  reasonable.  Box  549,  Show- 
men's Trade  Review.  1501  Broadway,  N.  Y.  Ct 

A  real  buv,  900  Theatre  Chairs,  upholstered 
backs,  spring  edge  bottoms.  UPTOWN  THE- 
ATRE. Muscatine.  Iowa. 


9/ 


■Ml 

»'»c'Mt»tii,in,i 
wm  «>.  p0»,r 

•Hwnture  remanM 
/         at  list  to  ,'n 
lis  Hamlin  Ho,,  t0 
™«  ser«n!,.. 


w**5  *•»  a  ^"'» 


"it 
nig. 


y  m 


Created  to  help  you  thunder  to  your 
patrons  the  triumphant  filming  of  Jack 
London's  immortal  story  of  fist -I  ashing 
adventure  and  heart-stabbing  love! 


MIDBMTIMIJ 

d&  WALT  DI/NEYy 
TREA/URV  DEPARTMENT  PICTURE 

I 


HAR  -3  1942 


REVIEWED  IN  THIS  ISSUE 

P 

Professor  Creeps 
Man  Who  Returned  to  Life 
Adventures  of  Martin  Eden 
Thunder  River  Feud 
Frisco  Lil 

Harvard  Here  I  Come 


*  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  32 


Vol.  35 


No.  6 


February  28 
19    4  2 


COPYRIGHT  DEPOSIT. 


REMEMBER  PEARL  HARBOR 


Received 


Presenting 


n 


t  & 


Ma 


-5 


IS42 


&Mance 


Teamwork  for  Ace  Projection 
Views  of  New  Cameo  Theatre 
Appeal  Factors  of  the  Theatre 


Special  Feature  , 
THE  ADVERTISING  CLINIC 


CHARLES  E.  CHICK'  LEWIS 

Editor  and  Publisher 


I 


NORMA  SHEARER 
MELVYN  DOLTGLAS 


m 


"WE  WERE  DANCING" 

with  GAIL  PATRICK  •  LEE  BOWMAN  •  MARJORIE 
MAIN  •  REGINALD  OWEN  •  ALAN  MOWBRAY 
FLORENCE  BATES  •  S  creen  Play  by  Claudine  West, 
Hans  Rameau  and  George  Froeschel  •  Based  in  Part 
on  "Tonight  at  8:30"  by  Noel  Coward  •  Directed  by 
ROBERT  Z.  LEONARD  •  Produced  by  Robert  Z. 
Leonard  and  Orville  O.  Dull    •  An  M-G-M  Picture 


ifA  Bur 

DEFENSE  n 
BONDS  > 

AND 

STAMPS 


■ 


February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


CURRENT  OBSERVATIONS 

Columnist  Ed  Sullivan's  current  pot-shots  at  the  in- 
dustry seem  hardly  fair  coming  from  one  who  has  al- 
ways been  treated  royally  and  with  high  regard  by  this 
industry.  Very  apparently,  the  milk  of  human  kind- 
ness turned  sour  on  Ed  when  he  finished  his  Hollywood 
stint  and  returned  to  his  dawn  patrol  on  Times  Square. 

What  is  even  more  difficult  to  understand  is  how  that 
guy  can  lay  his  frame  on  the  sunny  sands  of  Miami 
Beach  and  think  up  such  nasty  things  to  write  about. 
One  would  imagine  that  under  such  luxurious  sur- 
roundings the  milk  would  sweeten  again  and  he'd  recall 
some  favorable  things  about  the  industry. 

It  must  only  be  a  question  of  time  before  negative  and 
positive  stocks  are  cut  down.  This  would  result  in  a 
shortage  of  prints  and  a  reduction  in  the  number  of 
pictures  made.  The  only  way  to  anticipate  such  a  con- 
dition would  be  to  cut  production  through  the  elimi- 
nation of  the  lower  budget  pictures.  Thus,  we  come 
back  to  the  old  chestnut  about  single  features  which 
seem  the  only  recourse  should  film  shortages  occur. 

Exhibitors  everywhere  await  with  keen  interest  the 
sales  formula  which  the  Unity  Group  (UMPI)  will 
finally  adopt  and  offer  as  a  substitute  for  the  present 
consent  decree  selling.  From  all  present  indications  it 
looks  like  the  Department  of  Justice  may  not  frown 
upon  a  maximum  of  fifteen  to  twenty  pictures  in  a 
block  with  unrestricted  20  per  cent  cancellation  privi- 
leges. With  production  presently  keyed  on  so  efficient 
a  basis  and  with  most  companies  being  'way  out  front 
with  an  abundant  supply  of  product,  such  a  plan  is  far 
from  impossible  or  unreasonable. 

&  s£ 

Box-office  receipts  in  most  all  parts  of  the  country 
continue  to  show  every  indication  of  maintaining  their 
very  satisfactory  levels  and  even  moving  up  a  few  more 
pegs  before  the  spring  weather  slows  down  the  mo- 
mentum. For  the  beginning  of  the  Lenten  season  there 
appeared  to  be  no  falling  ofF  although  it  is  still  too 
early  to  make  any  accurate  predictions. 

There  should  likewise  be  no  falling  off  in  the  show 
selling  activities.  Keep  the  iron  hot  and  the  ticket  ma- 
chines clicking  through  even  heavier  merchandising  and 
especially  for  the  large  volume  of  strong  b.o.  pictures 
so  as  to  insure  a  better-than-average  return. 

:'r  ?r 

The  encouraging  reaction  to  stage  bands  and  moderate 
stage  shows  has  given  rise  to  some  weird  predictions 


that  vaudeville  is  coming  back.  Needless  to  tell  most 
real  theatremen  that  such  thoughts  are  far  from  true. 
Unless  local  unions  will  play  ball  a  hundred  per  cent, 
there  isn't  a  ghost  of  a  chance  for  stage  shows  to  return 
to  the  bulk  of  the  houses  that  once  featured  such  shows. 

We  do  believe  that  if  the  single  feature  policy  ever 
returns  on  a  national  basis  you  will  find  many  of  the 
large  houses  in  the  bigger  cities  again  taking  a  crack  at 
combination  policies.  This  would  be  possible  only 
through  such  a  transition.  Few  houses  could  offer  two 
features  with  a  stage  show,  with  all  the  added  expense 
involved,  and  still  show  a  profit.  This  is  not  an  expert 
opinion.  It's  plain,  common  horse-sense. 

Theatremen  generally,  want  to  cooperate  and  show 
all  the  defense  subjects.  However,  when  you  stop  to 
consider  the  demands  for  such  playing  time  you  must 
realize  that  extreme  care  and  efficient  booking  is  neces- 
sary to  avoid  overdoing  it.  These  subjects,  as  well  as 
the  many  others  that  theatres  will  be  asked  to  show, 
should  be  booked  in  with  an  eye  focused  on  the  enter- 
tainment qualities  of  your  show  and  not  just  to  project 
them  regardless  of  all  other  factors. 

Don't  let  your  patrons  grow  weary  by  jamming  too 
many,  too  close  together,  at  them.  This  isn't  the  reac- 
tion the  government  or  the  War  Committee  of  the 
Industry  seeks.  Booked  at  regular  intervals,  every 
theatre  should  be  able  to  include  every  one  of  those 
subjects  over  a  period  of  time. 

It  would  be  sad  indeed  if  any  one  in  this  industry 
should  seek  to  avoid  military  duty  because  of  the  defer- 
ment offered  by  the  selective  service  office.  Nothing 
can  bring  down  the  public  wrath  quicker  than  a  suc- 
cession of  reports  about  such  deferment  among  picture 
people,  especially  those  in  executive  classifications.  As 
for  the  actors,  the  law  of  averages  will  probably  work 
out  in  the  long  run.  For  every  one  that  goes,  there  will 
be  others  coming  up  the  ladder  to  replace  them  on  the 
screen  until  the  war  is  over. 

There  must  be  no  relaxing  of  the  industry's  Defense 
Stamp  selling  activities.  All  too  often  these  ideas  get 
going  at  a  terrific  pace  and  then  die  down  until  prac- 
tically nothing  at  all  is  done,  or  its  equivalent  in  in- 
difference. 

Cooperate  with  all  local  selling  plans  and  keep  ham- 
mering away  at  the  sales  through  your  own  box  office 
window  or  at  a  booth  in  the  lobby.  But  by  all  means, 
keep  selling  and  keep  plugging  this  vitally  important 
activity. 

— "CHICK"  LEWIS 


Page  4 


SHOWMEN'S 


TRADE  REVIEW 


February  28,  1942 


Would  Require 
Free  Tickets 


N.  Y.  Legislator  Wants  All 
Servicemen  on  Passes 


Following  close  on  the  heels  of  a 
resolution  by  Assemblyman  Stephen 
Jarema  of  New  York  City,  request- 
ing theatre  owners  in  the  State  to 
admit  service  men  free,  another  bill 
is  contemplated  which  would  require 
them  to  do  so.  Assemblyman  Fred 
M.  Hammer  of  Buffalo  revealed  that 
he  was  considering  introduction  of 
such  a  bill. 

Immediately  protests  streamed  into 
Albany  urging  that  the  bill  be  killed. 
Harry  Yette,  manager  of  the  River- 
side Theatre,  Buffalo,  said,  "We  the- 
atremen  pride  ourselves  on  our  pa- 
triotism, but  legislation  like  this 
would  be  the  direct  cause  of  closing 
hundreds  of  theatres.  I  do  not  be- 
lieve anyone  would  think  of  passing 
legislation  compelling  restaurants  to 
serve  free  meals  or  stores  to  give 
away  merchandise  to  service  men." 

Hammer  said  that  he  would  post- 
pone introduction  of  his  measure  un- 
til after  he  had  had  conferences  with 
industry  leaders  in  New  York.  He 
said  it  was  not  his  intention  to  em- 
barrass the  industry  or  cause  any 
hardship. 


UMPI  Discusses; 
D  of  J  Listens 

Following  the  ruling  which  pre- 
cluded possibility  of  a  trial  of  the 
Government's  suit  against  the  Little 
Three  before  June,  attorneys  in  the 
Department  of  Justice  have  con- 
sulted with  exhibitor  members  of 
the  UMPI  with  a  view  to  effecting  a 
solution  of  the  industry's  problems 
through  that  group.  Under  the 
terms  of  the  consent  decree,  the  ma- 
jor companies  can  revert  to  block 
booking  and  can  discontinue  trade 
shows  beginning  Sept.  1,  since  there 
will  be  no  decree  binding  the  Little 
Three. 

It  is  expected  therefore  that  any 
plan  evolved  during  the  UMPI  dis- 
cussions this  week  will  be  considered 
by  the  Department  of  Justice  which 
will  probably  approve  any  plan  en- 
dorsed by  the  exhibitor  members  of 
UMPI. 

Sessions  of  the  UMPI  were  con- 
tinued throughout  this  week  but  no 
information  was  given  out  as  to  what 
transpired. 


INDEX  OF  DEPARTMENTS 

Page 

Advance  Dope    31 

Boxoffice  Slants    16 

Equipment  and  Maintenance   19 

Feature  Booking  Guide   32 

Hollywood    30 

Newsreel  Synopses    18 

On  the  Patriotic  Front   8 

Program  Exchange    10 

Selling  the  Picture   11 

Shorts  Booking  Guide   35 

Short  Subject  Reviews   18 

Variety  Club   Notes   14 


Prominent  officials  of  the  Government  as  well  as  Paramount  executives  and  exhibi- 
tors attended  the  opening  of  the  company's  new  Washington  exchange  last 
Saturday.  Left  to  right  above  are:  Marvin  Mclntyre,  secretary  to  President  Roose- 
velt; J.  E.  Fontaine,  Paramount's  Washington  branch  manager;  Secretary  of  Com- 
merce Jesse  Jones;  G.  Pelley;  Austin  Keough,  secretary  of  Paramount;  Postmaster 
General  Frank  C.  Walker;  and  Earl  W.  Sweigert,  Paramount  district  manager. 


Para.  Opens  New  D.  C.  Office 

Home  Office  Executives  and  Exhibitors  as  Well  as 
Govt.  Officials  at  Ceremonies  in  New  Exchange 


Paramount's  new  exchange  in  Washington  was  opened  last 
Saturday  with  a  buffet  luncheon  and  cocktail  party  given  on  the 
premises  for  representatives  from  the  home  office  and  prominent 
exhibitors.  Those  from  the  home 
office  who  attended  the  affair  were 
Adolph  Zukor,  Barney  Balaban,  Neil 
Agnew,  Austin  Keough.  Robert  M. 
Gillham,  Charles  M.  Reagan,  J.  J. 
Unger,  Oscar  Morgan,  Alec  Moss, 
G.  B.  J.  Frawley,  A.  J.  Richard, 
Claude  Lee  and  C.  N.  Odell.  Dis- 
trict Manager  Earl  Sweigert  and 
Branch  Manager  J.  E.  Fontaine  were 
he  hosts  at  the  affair. 

Exhibitors  of  the  area  attending  the 
affair  included :  Thomas  Mudd,  Urie  Hol- 
lingsworth,  Lloyd  Wineland,  Lou  Bern- 
heimer,  Miss  Goleum  Ketchum,  Kenneth 
Duke,  Denver  Aleshire,  Frank  Storty, 
Fred  Kogod,  Charles  Macine,  Harry  Bach- 
man,  Arthur  Price,  Lou  Rome,  Edward 
Kimpel,  Leon  Back,  Max  Cluster,  Ed- 
ward B.  McCurdy,  Joseph  C.  Grant,  C. 
William  Hicks,  Frank  Hornig,  Sam  Soltz, 
M.  Leventhal,  Walter  Silverberg  and  Lou 
Garman. 

Also,  Lou  Gaertner,  Harry  Brown,  Jo- 
seph Fields,  Thomas  Goldberg,  Mr.  and 
Mrs.  William  Spates,  N.  B.  Carskadon, 
Alvin  Dohme,  Samuel  Mellits,  George 
Schwartz,  Tom  Ayers,  Reese  Herring- 
ton,  Charles  Horn,  Robert  Levine,  John 
Fox,  Helen  Ulman,  Raymond  Tood,  New- 
ell Howard,  William  Crochett,  Ben  Pitts, 
Frank  Ponton,  Mr.  and  Mrs.  F.  W. 
Carper,  Mr.  and  Mrs.  B.  Depkin,  Jr., 
Earl  Horn,  C.  W.  Geoghegan,  Mr.  and 
Mrs.  W.  B.  Hines,  Mr.  and  Mrs.  E.  D. 
Heins,  Mr.  and  Mrs.  Henry  Scholz,  Mrs. 
Louise  Miller,  Abe  Tolkins,  A.  F.  O'Brien, 
Sam  Bendheim,  Ivan  Rosenbaum,  J.  L. 
Schanberger,  I.  Rappaport,  C.  W.  Hen- 
derson, Wade  Pearson,  Clark  Davis.  Bill 
Hoyle,  William  Wilder,  Herman  Rubin, 
Frank  Boucher,  Roland  Robbins  and  Sam 
Cummins. 

Also,  Hardie  Meakin,  Sol  Sorkin,  John 
Payette,  George  Crouch,  Louis  Ribmitski, 
George  Werner,  Frank  La  Falce,  Harry 
Anger,  H.  E.  Lohmever,  Carter  Barron, 
Mr.  and  Mrs.  Gene  Ford,  Mr.  and  Mrs. 
Angie  Ratto,  Julian  Brylawski,  Hunter 
Perry  and  Jack  Katz. 


Boucher  Joins  Kogod 

Frank  M.  Boucher,  for  the  past 
three  years  assistant  to  L.  W.  Schine 
and  zone  manager  ■  in  charge  of 
Western  New  York  for  the  Schine 
Circuit,  has  been  named  assistant  to 
Fred  S.  Kogod  and  will  serve  as 
general  manager  of  the  Kogod-Burka 
Enterprises  in  Washington. 


Poster  Exchanges 
Form  New  Group 

Independent  poster  exchange  men 
met  in  Philadelphia  last  week  to 
form  an  organization  to  be  known 
as  the  Independent  Poster  Ex- 
changes. Present  at  the  session  were 
Martin  Braverman,  Minneapolis ; 
M.  J.  Lipp,  Chicago ;  Mark  Cum- 
mins, Cincinnati ;  Jack  Judd,  Pitts- 
burgh ;  Ben  Sampliner,  Washington ; 
Abe  Arkin,  Steve  Sally,  Harry 
Cohn  and  Morris  Negrin,  New  York ; 
Charles  Lawlor  and  Mitchell  Pant- 
zer,  Philadelphia.  Also  represented 
were  Bud  Harris,  Dallas  ;  Tom  Dyer, 
Oklahoma;  W.  H.  Cobb,  New  Or- 
leans and  Atlanta;  E.  J.  Martt,  St. 
Louis  ;  Harry  Vogelstein,  Baltimore  ; 
Gregory  Notarianni,  Denver ;  Mid- 
west Poster  Service,  Kansas  City ; 
and  Horton  Kahn,  Los  Angeles. 


Theatres  Affected 
By  Oil  Ruling 

Theatres  in  the  East  will  be  af- 
fected by  a  ruling  made  this  week- 
end by  Petroleum  Co-ordinator  Har- 
old L.  Ickes,  regarding  curtailment 
of  fuel  oil  deliveries.  The  regula- 
tions will  probably  provide  that  no 
oil  will  be  put  into  any  tank  unless 
it  is  filled  to  less  than  one-fifth  of 
its  capacity  and  that  no  tank  will  be 
filled  to  within  more  than  three- 
quarters  of  its  capacity.  Further- 
more, deliveries  will  be  further  lim- 
ited to  14  days'  supply. 

It  is  emphasized  that  there  is  no 
shortage  of  fuel  oil  but  that  the 
curtailment  of  deliveries  is  the  re- 
sult of  submarine  activity  and  the 
consequent  transfer  of  tankers.  Ra- 
tioning of  gasoline  is  also  in  pros- 
pect not  only  for  the  East  but  for 
other  sections  of  the  country  as  well. 


Phila.  Exhibs 
Protest  Prices 

Claim  Rentals  5  to  15% 
Higher  in  Territory 

A  mass  meeting  of  exhibitors  in 
the  Philadelphia  territory  has  been 
called  for  next  Tuesday  at  the 
Broadwood  Hotel  at  1  p.m.,  to  pro- 
test against  an  alleged  discrimina- 
tion in  film  rentals.  A  meeting  was 
held  this  week  to  discuss  the  situa- 
tion, which,  it  is  said,  is  becoming 
acute. 

Thirty-eight  exhibitors  attended 
the  preliminary  meeting  which  was 
called  by  Philadelphia  Allied  but 
not  as  an  organization  move.  Those 
who  attended  represented  140  lead- 
ing theatres.  The  session  lasted  four 
hours.  Following  the  meeting  the 
exhibitors  issued  a  statement  saying 
that  they  had  constituted  themselves 
a  committee  of  the  whole  to  issue 
the  call  for  the  mass  meeting  of  all 
exhibitors   regardless   of  affiliation. 

The  claim  was  made  that  in  the 
territory,  terms  asked  for  pictures 
in  the  percentage  groups  were  from 
five  to  fifteen  per  cent  higher  than 
in  other  territories  and  that  further- 
more two  to  three  times  as  many 
pictures  were  placed  in  percentage 
brackets  as  in  other  territories. 

Philadelphia  exhibitors  have  pro- 
tested distributor  policies  before  but 
this  is  the  first  time  that  one  of  the 
exhibitor  organizations  in  the  terri- 
tory has  not  represented  the  exhibi- 
tors. 


Lydon  Heads  N.  E.  Group 

The  Independent  Exhibitors  of 
New  England  elected  Francis  C. 
Lydon,  president  of  the  organization 
at  the  annual  convention  this  week. 
Other  officers  chosen  were  Warren 
Nichols  of  Petersborough,  N.  H., 
first  vice-president ;  Lester  Bends- 
ler  of  Wellesley  Hills,  secretary ; 
Francis  M.  Perry,  Foxboro,  trea- 
surer. 


SHOWMEN'S 

Trade     /fsf^  Review 


Vol.  36,  No.  6 


Feb.  28,  1942 


Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 


Published  every  Friday  by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York  City.  Telephone  BRyant  9-5606. 
Charles  E.  "Chick"  Lewis,  Edilor  and 
Publisher;  Tom  Kennedy,  Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager; 
Harold  Rendall,  Equipment  Advertising 
Manager;  West  Coast  Office,  Cuaranty 
Bldg.,  6331  Hollywood  Blvd.,  Hollywood, 
Calif.,  Telephone  Hollywood  1390,  Ann 
Lewis,  manager;  London  Representative, 
Milton  Deane,  185  Fleet  St.,  London 
E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Syd- 
ney, Australia.  Subscription  rates  per 
year:  $2.00  in  the  United  States  and 
Canada;  Foreign,  $5.00.  Single  copies, 
ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  fecond  class  matter 
February  20,  1940,  at  the  Post  Office  at 
New  York.  N.  Y..  under  the  Act  of  March 
3,  1879.  Contents  copyrighted  1942  by 
Showmen's  Trade  Review,  Inc.  Printed 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York  City 


Here's  A  Sure  Bet 
on  KINGS  ROW1 


whose  column  appears  in 
the  N.  Y.  Journal-American  and 
papers  throughout  the  country. 


YOU  MAY  WAGER 
THAT  IT  ISA  HIT! 


n 


. .  .which  is  exactly  what  TIME,  LIFE, 
REDBOOK,  LIBERTY,  and  the  Astor's 
paying  customers  have  said. 

...And  WARNERS  are  mighty 

happy  about  the  whole  thing! 


ANN  SHERIDAN 
ROBERT  CUMMINGS 
RONALD  REAGAN 
BETTY  FIELD 

"KINGS  ROW" 

CHARLES  COBURN 
Claude  Rains -Judith 
Anderson -Nancy  Coleman 

KAAREN  VERNE 
MARIA  OUSPENSKAYA 
HARRY  DAVENPORT 

Directed  by  SAM  WOOD 

Screen  Play  by  Casey  Robinson 
From  the  Novel  by  Henry  Bellamon 
Music  by  Erich  Wolfgang  Korngold 


km 


■ 


Page  6 


SHOWMEN'S   TRADE  REVIEW 


February  28,  1942 


FDR  Speech 
Aids  Grosses 

Broadcasting  Fireside 
Chat  Helps  Business 


President  Roosevelt's  speech  prov- 
ed to  be  a  boon  to  some  theatres  last 
Monday  night  while  in  other  towns 
business  was  way  off.  However, 
the  fact  that  many  theatres  have 
heavily  advertised  that  when  the 
President  speaks,  his  words  may  be 
heard  over  the  house  speaker  sys- 
tems, has  to  a  great  extent  mini- 
mized the  heavy  loss  in  patronage 
which  the  movie  houses  learned  to 
expect  during  fireside  chats. 

A  large  percentage  of  theatres 
broadcast  the  speech.  Accordingly 
most  theatres  managed  to  maintain 
even  patronage  during  the  broad- 
cast period.  However,  it  was  noted 
that  while  those  who  were  in  the 
theatre  were  content  to  listen  quietly, 
those  at  home  or  elsewhere  were 
like  minded,  since  only  a  handful  of 
tickets  was  sold  in  many  spots  dur- 
ing the  time  the  President  was  on 
the  air. 

The  long  week-end  aided  business 
on  Broadway  considerably.  Nearly 
every  theatre  reported  SRO  business 
with  some  coming  near  to  setting 
records.  Even  in  Brooklyn,  which 
ordinarily  does  not  do  business  on 
holidays,  there  was  a  big  turnout. 


Fromkess  Signs  3 
New  PRC  Producers 

Leon  Fromkess,  vice-president  of 
Producers  Releasing  Corp.,  an- 
nounced the  signing  of  three  new 
producers  to  the  company's  program 
on  his  return  from  Hollywood  this 
week.  Plans  have  been  completed 
for  the  balance  of  the  1941-42  pro- 
gram of  42  pictures.  Meanwhile 
players  and  directors  are  being  lined 
up  for  next  season's  program. 

New  producers  signed  include  At- 
lantic Pictures,  P.  R.  Van  Duinen, 
producer,  and  Andre  Dumonceau, 
assistant  producer,  who  will  make 
"Isle  of  Forgotten  Sins"  ;  Lester  Cut- 
ler will  produce  "The  Panther's 
Claw"  and  Dixon  Harwin  will  make 
"The  Commandos  Have  Landed" 
and  "Rogues  in  Clover." 


Metropolitan  Handles 
N.  Y.  Fund  Film 

The  Greater  New  York  Fund 
Film  for  the  1942  campaign  will  be 
distributed  by  Metropolitan  Film 
Distributors,  630  Ninth  Ave.  The 
film  runs  about  eight  minutes.  It  is 
hoped  that  every  theatre  in  the  city 
will  show  it. 


Another  For  Savini 

R.  M.  Savini  has  made  arrange- 
ments with  B.  F.  Zeidman  to  take 
over  distribution  of  "Leopard  Men 
of  Africa,"  a  feature  length  jungle 
thriller,  through  the  Astor  Pictures 
exchanges.  Savini  also  reports  a 
heavy  demand  for  "Hell's  Angels" 
in  Army  post  theatres  and  theatres 
near  Army  camps. 


27  TRADE  SHOWS  SCHEDULED  FOR  MARCH 

March  is  scheduled  to  be  the  biggest  month  yet  so  far  as  trade  shows  are 
concerned.  A  total  of  27  pictures  is  scheduled  for  showing  during  the  22  business 
days  of  the  month.  MGM  has  announced  the  trade-showing  of  five  pictures,  RKO 
a  like  number,  Warner  Bros,  another  five,  20th  Century-Fox  seven  including  two 
Westerns  and  Paramount  is  expected  to  announce  five  very  soon. 

The  dates  and  pictures  are  as  follows: 
March  2:   "Bullet  Scars"  (WB);  "The  Male  Animal"  (WB). 
March  3:  "Murder  in  the  Big  House,"  "Always  in  My  Heart,"  "Larceny,  Inc." 
(WB). 

March  9:  "Who  Is  Hope  Schuyler?",  "Secret  Agent  of  Japan";  "To  the  Shores 
of  Tripoli  (20th-Fox). 

March  10:  "Kid  Glove  Killer"  and  "I  Married  an  Angel"  (MGM)  in  Atlanta, 
Boston,  Chicago,  Cincinnati,  Denver,  Detroit,  Indianapolis,  Kansas  City,  Mil- 
waukee, Minneapolis,  New  York,  Philadelphia,  Pittsburgh,  Portland,  St.  Louis, 
Seattle.  "Remarkable  Mr.  Kipps"  and  "Rings  on  Her  Fingers"  (20th-Fox)  in 
all  exchanges. 

March  11:   "Sundown  Jim"  and  "Lone  Star  Ranger"  (20th-Fox). 
March  12:  "Kid  Glove  Killer"  and  "I  Married  an  Angel"  in  all  other  exchange 
cities. 

March  13:  "Rio  Rita"  and  "Fingers  at  the  Window"  (MGM. 
March  16:  "Bashful  Bachelor"  and  "Syncopation"   (RKO)   in  all  cities  except 

St.  Louis  where  they  will  be  shown  on  March  17. 
March  17:   "Scattergood  Rides  High"  and  "Mayor  of  44th  St."  (RKO)  in  all 

cities  except  St.  Louis  where  they  will  be  shown  March  18. 
March  20:  "Mokey"  (MGM). 
March  31:  "Magnificent  Ambersons"  (RKO). 


3  Copyright  Law 
Violators  Fined 

Made  16  mm.  Versions 
Of  Major  Company  Films 

One  man  was  fined  $1,000  and 
placed  on  probation  for  a  year  and 
two  others  were  fined  $100  each  by 
Federal  Judge  Alfred  C.  Coxe  in 
New  York  this  week  on  charges  of 
violation  of  the  copyright  law  in  the 
exhibition  of  motion  picture  films. 

Those  sentenced  were  Louis  Cola- 
suono,  also  known  as  Colisimo,  Col- 
losimo  and  Colson,  doing  business 
as  the  Colson  Motion  Picture  Ser- 
vice ;  Antonio  Cardillo,  who  plead- 
ed guilty  to  assisting  Colasuono  and 
Sol  Jaffe,  who  admitted  his  guilt  with 
respect  to  two  of  the  pictures.  Car- 
dillo and  Jaffe  got  the  lighter  sen- 
tences. All  admitted  having  made 
16  mm.  versions  of  major  company 
productions. 

The  investigation  was  originally 
begun  by  the  Copyright  Protection 
Bureau.  Information  obtained  by 
Harold  L.  Groves,  to  whom  its  field 
investigation  was  assigned,  that 
duped  16  mm.  prints,  as  well  as 
35  mm.  prints,  of  major  distribu- 
tors' product,  were  being  illegally 
distributed  for  exhibition  purposes, 
was  turned  over  to  T  Edgar  Hoov- 
er's office. 

The  films  that  are  involved  in  this 
type  of  illicit  distribution,  according 
to  Levin,  are  not  only  duped  16  mm. 
and  35  mm.  prints  but  often  are 
positive  35  mm.  films  which  have 
been  lost,  stolen  or  borrowed  sur- 
reptitiously. 


Over  $1,000,000 
In  "Dimes"  Drive 

Several  Hundred  Theatres 
Still  to  Be  Heard  From 


Technicolor  Dividend 

A  dividend  of  25  cents  per  share, 
payable  March  31  to  stockholders  of 
record  March  16,  1942,  was  declared 
by  the  board  of  directors  of  Techni- 
color, Inc.,  it  was  announced  in  New 
York  by  Dr.  Herbert  T.  Kalmus, 
president  and  general  manager,  fol- 
lowing a  meeting  Monday. 


More  than  $1,000,000  has  been 
raised  by  the  theatres  in  the  March 
of  Dimes  drive  with  several  hundred 
theatres  still  to  be  heard  from.  The 
Warner  Circuit  alone  turned  in  a 
check  for  $149,000  collected  in  its 
theatres. 

"One  must  feel  a  glow  of  pride 
in  our  industry  over  the  job  done 
for  the  infantile  paralysis  campaign," 
said  Chairman  Nicholas  M.  Schenck 
when  the  million-dollar  tabulation 
was  handed  to  him  by  Si  Fabian, 
treasurer.  "To  roll  up  contribu- 
tions beyond  the  $1,000,000  mark 
required  cooperation  from  every 
theatre  owner,  every  manager,  every 
usher,  cashier,  porter,  projectionist, 
everybody  connected  with  our  indus- 
try. I  believe  this-  is  the  largest 
cash  collection  ever  made  in  the 
theatres  of  this  country  for  a  na- 
tional charity.  As  chairman  of  the 
drive,  my  heart  is  filled  with  grati- 
tude to  each  and  everyone  who 
worked  so  valiantly  and  unselfishly. 
And  we  must  feel  grateful  to  the 
moviegoing  millions  who  provided 
the  money.  It  is  a  fine  thing  when 
the  motion  picture  theatres  of  the 
country  can  be  made  the  medium 
through  which  a  great  and  neces- 
sary charity  can  be  carried  on.  We 
all  have  the  satisfaction  of  know- 
ing we  have  helped  little  sufferers 
from  the  dread  infantile  paralysis." 

Chairman  Schenck  said  that  50 
per  cent  of  the  money  sent  to  na- 
tional headquarters  will  be  returned 
to  the  March  of  Dimes  committee 
in  the  communities  from  which  the 
money  was  raised.  In  order  to  hasten 
that  detail,  it  is  urged  that  all  thea- 
tres which  have  not  already  done 
so,  rush  in  their  checks  so  that  the 
audit  can  be  completed,  money  sent 
back  to  the  various  communities, 
and  a  report  made  to  the  President. 


War  Program 
For  Republic 

Company  Will  Concentrate 
On  Patriotic,  Comedy  Films 


Stories  of  a  patriotic  nature  and 
comedies  will  highlight  the  balance 
of  Republic's  program  for  the  new 
season,  delegates  to  the  Eastern  Re- 
gional quarterly  sales  meeting  learn- 
ed this  week.  At  the  same  time, 
plans  were  laid  for  the  beginning 
of  the  1942-43  season. 

Among  the  top  productions  an- 
nounced that  will  feature  the  war 
theme  are  "Flying  Tigers,"  co-star- 
ring John  Wayne  and  Ray  Middle- 
ton — a  story  of  the  heroic  American 
flying  aces  now  operating  in  Burma; 
"Remember  Pearl  Harbor,"  which 
will  feature  the  company's  popular 
cowboy  star,  Don  Barry;  and  "Sui- 
cide Squadron,"  a  story  of  the 
Polish  contingent,  now  serving  in 
Britain's  R.A.F. 

Heading  the  group  of  films  high- 
lighting comedy  will  be  "Lazy- 
bones," starring  Judy  Canova;  and 
"Moonlight  Masquerade,"  which  will 
feature  the  dancing  star,  Betty  Kean. 

A  special  production  was  n!so 
announced  for  Gene  Autry — -"Bells 
of  Capistrano."  Budgets  have  also 
been  increased  for  two  other  Autry 
productions  in  the  Fourth  Quarter. 

Herbert  J.  Yates,  Republic  chief- 
tain, and  J.  R.  Grainger,  company 
president,  headed  the  group  of  New 
York  executives  attending  the  meet- 
ing, together  with  M.  J.  Siegel, 
president  of  Republic  Productions, 
Inc.,  on  from  the  Coast  for  the 
session. 

Franchise  holders  and  company 
branch  managers  also  present  were 
Arthur  Newman,  Albany;  M.  E. 
Morey,  Boston ;  Jack  Bellman,  Buf- 
falo ;  Sam  Seletsky,  New  Haven ; 
Sam  Seplowin,  Detroit;  Morris  Ep- 
stein, New  York;  Sam  Gorrel, 
Cleveland;  George  H.  Kirby,  Cin- 
cinnati ;  and  Max  Gillis,  Philadel- 
phia, all  of  the  company  group,  while 
Franchise  Holders  were  J.  H.  Alex- 
ander and  Sam  A.  Fineberg,  Pitts- 
burgh ;  Jake  and  George  Flax  of 
Washington. 

Home  office  executives  included 
Grover  C.  Schaefer,  Morris  Good- 
man, Walter  Titus,  Charles  Reed 
Jones,  Harry  Marcus,  J.  J.  O'Con- 
nell,  Si  Borus,  and  Home  Office 
representative  A.  L.  Pindat. 

Also  attending  the  sessions  are 
A.  W.  Perry,  General  Manager  of 
Empire  Universal  Films,  Ltd.,  and 
Republic's  Canadian  Sales  Manager 
H.  O.  Painter,  and  Sidney  Picker, 
New  York  branch  office  manager. 


Fox  Gets  Leave  to 
Work  for  Government 

Matthew  Fox,  vice-president  of 
Universal  and  assistant  to  the  presi- 
dent, has  been  granted  a  leave  of 
absence  for  the  duration  of  the  war, 
by  the  company,  it  was  announced 
today.  He  is  in  Washington,  acting 
as  an  assistant  to  Robert  Nathan, 
chairman  of  the  planning  committee 
of  the  War  Production  Board. 


BUY  DEFENSE  BONDS  AND  STAMPS 


February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  7 


TALKING  IT  OVER 


McLendon  Wins  On  Appeal; 
Clearance  Fixed  at  One  Day 

Paramount-Richards  Circuit  Refused  to  Be  Party 
To  Action;  Three  Cases  Dismissed,  Three  More  Filed 


Charles  Skouras,  president  of  Fox  West 
Coast  Theatres  and  Tom  Connors,  assis- 
tant to  President  S.  R.  Kent  of  20th  j 
Century-Fox,  at  a  dinner  given  by  20th- 
Fox  and  National  Theatres  executives  at  j 
the  studio  last  Thursday  evening. 


Theatremen  Are 
Dinner  Guests 

20th-Fox  Execs  Hosts 
At  Affair  Held  in  Studio 


Executives  of  National  Theatres 
and  20th  Century-Fox  were  joint 
hosts  last  Thursday  night  to  Na- 
tional Theatres  chiefs  from  all  parts 
of  the  country,  20th-Fox  studio  pro- 
ducers and  officials  and  others  at  a 
dinner  held  at  the  studio. 

Seated  at  the  speakers'  table  were 
Joseph  M.  Schenck ;  Charles  and 
Spyros  Skouras ;  William  Goetz, 
vice-president  and  executive  assis- 
tant to  Darryl  F.  Zanuck;  William 
Koenig,  studio  general  production 
manager ;  Fred  Metzler,  studio  trea- 
surer ;  William  Kupper  and  Herman 
Wobber ;  Charles  Buckley,  Fox  West 
Coast  legal  head ;  and  Tom  Connors, 
assistant  to  President  S.  R.  Kent. 

Among  the  producers  and  de- 
partmental heads  who  were  present 
were :  Boris  Morros  and  S.  P. 
Eagle,  co-producers  of  "Tales  of 
Manhattan" ;  Lou  Anger,  William 
Perlberg,  Robert  T.  Kane,  Bryan 
Foy,  Milton  Sperling,  Walter  Mo- 
rosco,  William  LeBaron,  Nunnally 
Johnson,  Len  Hammond,  Ralph  Diet- 
rich, Jason  S.  Joy,  Sol  M.  Wurtzel, 
George  Wasson,  Lew  Schreiber  and 
Alack  Gordon. 

Among  the  speakers  were  Charles 
Skouras  and  Arch  Bowles. 

Other  theatre  men  present  were  George 
Bowser,  Thornton  Sargent,  George  Wat- 
ters,  Dean  Hyskell;  Charles  Thall.  of 
San  Francisco ;  Verne  Touchette  of  Mil- 
waukee; B.  V.  Sturdivant,  Rick  Ricket- 
son  of  Denver;  Al  Rosenberg,  Mike  Rosen- 
berg, Elmer  Rhoden,  of  Kansas  City; 
Frank  Newman  of  Seattle;  R.  H.  McCul- 
lough.  Terry  McDaniel.  Spencer  Leve. 
W.  H.  Lollier,  Larry  Kent,  Dave  Idzal 
of  the  Detroit  Fox  Theatre ;  Milt  Hass- 
feld  of  Denver;  John  Hamrick.  owner  of 
Hamrick  Theatre  and  a  partner  in  Ever- 
green Theatres  in  the  northwest ;  Roy 
Evans,  Lon  Cox  of  Kansas  City ;  Dave 
Bershon,  John  Bertero,  Charles  Buckley. 
Sherrill  Cohen,  Cullen  Espy,  Irving  Ep- 
steen,  Frank  Grant,  Arnold  Anderson. 
George  Bourke,  William  Foy.  Harold 
Fitzgerald,  Milwaukee;  Bill  Geehan,  Mil- 
waukee; Andy  Kroppman.  Charles  Skou- 
ras' aide;  William  Lyris,  Pete  Lundgren. 
Dan  Michalove,  Stan  Meyer,  Tom  Page, 
Fred  Pride,  Russell  Rogers,  Bob  Selig. 
of  Denver;  Aubrey  Schenck.  Arnold 
Schaak,  William  Thedford,  George  Top- 
per. Ed  Zabel,  William  Powers;  John 
Dillon,  head  of  the  Los  Angeles  20th 
Century-Fox  Exchange;  and  Harry  Cox, 
National  Theatres'  treasurer,  of  New 
York. 


Mandel  Acquires 
Monogram  Franchises 

Irving  W.  Mandel,  former  Re- 
public franchise  holder  for  the  Chi- 
cago and  Indianapolis  Exchanges,  is 
returning  to  the  distribution  field 
after  a  year's  absence  with  the  ac- 
quisition of  the  Monogram  fran- 
chise for  those  two  cities  effective 
with  the  company's  1942-43  product. 
Mandel,  who  has  been  in  the  dis- 
tribution field  for  the  past  21  years, 
sold  his  Republic  franchise  to  the 
parent  company  a  year  ago. 


Kolitz  Named  RKO's 
Denver  Branch  Mgr. 

Albert  L.  Kolitz,  Cincinnati  sales- 


All  important  decision  was  won  by  an  exhibitor  this  week 
before  the  Appeal  Board  of  the  Arbitration  Tribunals.  B.  R. 
McLendon,  owner  of  the  State  and  Texan  Theatres,  Atlanta, 
Texas,  won  the  right  to  play  pic- 
tures one  day  after  the  Paramount- 
Richards  Theatres  in  Texarkana. 
Although  E.  V.  Richards  wrote  a 
letter  to  the  clerk  of  the  tribunal 
which  was  read  during  the  arbitra- 
tion, stating  that  he  refused  to  be 
a  party  to  the  arbitration,  the  dis- 
tributors, under  the  Consent  De- 
cree, are  forced  to  obey  the  decision 
of  the  Appeals  Board. 

-The  two  towns  are  28  miles 
apart.  Texarkana  never  had  protec- 
tion on  Atlanta  but  contracts  were 
so  worded  that  the  latter  was  en- 
titled to  obtain  pictures  not  less 
than  45  days  after  exchange  release, 
while  Texarkana  was  permitted  to 
play  on  or  before  release.  Contracts 
which  McLendon  had  provided  that 
there  was  no  obligation  to  deliver 
a  picture  until  60  days  after  re- 
lease. 

The  decision  also  took  note  of  a 
possibility  for  the  future  when  it 
noted  that  "the  competition,  such  as 
it  is,  is  substantially  based  upon 
automobile  transportation.  If  war- 
time control  of  automobile  traffic 
results  in  the  effective  limitation  of 
this  method  of  transportation,  a 
different  situation  will  be  presented." 

Complaint  of  the  Dueber  Theatre, 
Canton,  Ohio,  that  Paramount,  20th- 
Fox,  RKO  and  Warner  Bros.,  has 
refused  to  sell  it  product,  was  dis- 
missed by  Arbitrator  J.  Virgie  Cory. 

The  case  of  the  Booth  Theatre, 
Detroit,  was  dismissed  by  Arbi- 
trator Jerome  G.  Thomas  because 
the  complaint  was  made  under  Sec- 
tion 10  but  a  change  of  run  was 
asked. 

Three  more  complaints  were  made 
this  week.  The  Rialto  Theatre,  Han- 
nibal, Mo.,  alleges  that  contracts 
provide  no  clearance  between  the 
Rialto  and  the  Orpheum  and  Star 
Theatres  and  that  the  clearance 
granted  them  is  unreasonable. 

The  Art  Theatre,  Springfield, 
Mass.,  asks  that  Paramount  be  re- 
quired to  license  product  to  it  on 
some  run. 

Lyle  Carisch  and  Raymond  Lee  of 
the  Wayzata  Theatre,  Wayzata, 
Minn.,  and  the  Tonka  Theatre,  Ex- 
celsior, Minn.,  complained  that 
Loew's  was  asking  56  days'  clear- 
ance for  Minneapolis  first  runs  over 
them. 

The  case  of  Ryans'  Ithaca  Theatre 
against  the  Cornell  Theatre,  Inc.  and 
the  major  distributors  was  with- 
drawn after  a  consent  award.  The 
State,  Strand  and  Temple  Theatres 
will  have  no  more  than  30  days 
clearance  over  the  Ithaca  under  the 
terms  of  the  consent  award. 

Complaint  of  the  Plaza  Theatre, 
Windsor,  Conn.,  was  also  dismissed 
this  week  but  not  until  after  the 
arbitrator  had  severely  criticized 
counsel  for  the  distributors  for  their 
obstruction  and  delay. 


Important  Dates 

Mar.  14:  Warner  Club  Banquet  and 
Rail,  Hotel  Waldorf  Astoria,  New  York. 

March  15:  Boston  Cinema  Club  dinner 
dance. 

April  28  :  Schine  anti-trust  suit  to  trial, 
Federal  Court,  Buffalo. 

May  4-8:  SMPE  Spring  convention, 
I  folly  wood-Roosevelt  Hotel,  Hollywood. 


S0PEG  Wins  Election 
Of  Loew  Employes 

Emnloyes  of  Loew's  home  office 
this  week  designated  the  Screen  Of- 
fice and  Professional  Employes 
Guild,  Local  109,  UOPWA,  a  CIO 
group,  as  their  bargaining  agent. 
The  vote  was  324  to  137.  An  elec- 
tion was  also  held  at  Columbia  but 
results  were  still  in  doubt  due  to 
absentee  ballots. 

Dates  will  soon  be  set  for  elections 
to  determine  a  collective  bargaining 
agent  at  RKO  and  20th  Century- 
Fox.  Meanwhile  negotiations  be- 
tween the  Screen  Publicists  Guild 
and  the  major  companies  are  con- 
tinuing with  a  view  toward  obtain- 
ing contracts  for  those  in  the  adver- 
tising and  publicity  departments. 


Film  Carrier  Gets  Tires 

The  Film  Exchange  Transfer  Co. 
of  Springfield,  Mass.,  has  been 
granted  a  certificate  for  the  pur- 
man  for  RKO,  has  been  appointed  J  chase  of  tires.  Revised  interpreta- 
branch  manager  in  Denver,  succeed-  '  tion  of  the  law  relating  to  common 
ing  B.  J.  McCarthy,  who  resigned  carriers  was  the  basis  for  a  reversal 
recently.  of  a  previous  ruling. 


Page  8 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


EXHIBITORS  CAN  AID  PLANE  MODEL  BUILDERS 

Secretary  of  the  Navy  Frank  Knox's  call  for  500,000  airplane  models  provides  theatres  a  rare  chance 
to  take  the  spotlight  in  this  phase  of  the  nation's  war  effort. 

Teacher's  of  the  schools  whose  students  will  make  the  plans,  army  and  navy  authorities;  and 
emergency  war  bureaus,  should  be  induced  to  co-operate  with  the  theatre  which  offers  prizes  to  the 
most  successful  entry  and  is  willing  to  promote  interest  in  the  work  by  displaying  the  models  in  the 
lobby  or  on  stage. 

It  may  be  possible  to  obtain  the  services  of  some  aviation  expert  to  appear  at  special  shows  and 
explain  just  how  the  models  will  serve  the  nation's  air  trainees  in  the  important  knowledge  of  proper 
range  estimation  for  gunnery  practice  and  easy  recognition  of  enemy  craft. 

The  first  plans  and  specifications  are  being  prepared  by  the  Bureau  of  Aeronautics  and  will  be 
distributed  throughout  the  country  to  high  school  students.  First  drawings  were  sent  to  heads  of 
schools  on  Feb.  23rd,  so  it  is  advisable  that  you  contact  school  authorities  now  to  arrange  for  the  use 
of  your  theatre  as  a  display  window  of  models  and  the  place  of  final  judging. 


Theatres  In  Position  to  Aid  Production  Program;  Here 
Are  3  Plans  for  Cooperating  with  Promoting  Morale 


Keeping  the  American  worker  at  his  pro- 
ductive high  is  a  matter  that  is  being  given 
marked  consideration  by  government  officials  and 
employers  as  the  cry  grows  louder  for  more — 
more — more  of  everything  to  fight  the  war 
and  everything  to  satisfy  the  needs  of  American 
people.  Maintaining  the  morale  of  the  great 
army  of  workers  on  the  Nation's  production 
and  assembly  lines  is  taking  equal  rank  with 
the  necessity  of  keeping  the  soldiers  and  sailors 
in  the  best  possible  mental  attitude. 

Into  activity  of  this  kind  the  theatre  fits  as 
snugly  as  the  proverbial  glove  and  is  in  posi- 
tion to  deliver  genuine  service  to  industrial 
heads  faced  with  the  problem  of  creating  inter- 
locking interests  and  co-worker  feeling  between 
management  and  employee.  The  holding  of  pep 
rallies  and  giving  "snacks"  between  meals  are 
among  many  activities  in  which  employers  are 
engaging  to  impart  a  feeling  of  enterprise  part- 
nership and  team  work. 

This  evidence  that  industrial  leaders  are 
receptive  to  suggestions  that  will  help  cement 
relations  throughout  their  personnel  from  riveter 
to  swivel  chair  guarantees  an  open  door  for  the 
live  wire  theatre  manager  who  is  anxious  to 
assist  the  Nation's  production  effort  and  at  the 
same  time  increase  his  ticket  sales. 

In  what  better  form  could  a  gesture  of  friend- 
liness be  made  to  all  classes  of  employees  than 
group  gatherings  at  the  theatre  on  certain 
nights ;  or  furnishing  employees  with  a  card 
that  entitles  them  to  special  discounts  from 
the  established  theatre  price ;  or  offering  theatre 
parties  as  a  reward  for  special  accomplishments? 

In  making  contacts  with  industrialists  for 
this  type  of  cooperation  it  is  well  for  the  man- 
ager to  keep  in  mind  the  advisability  of  allow- 
ing the  impression  to  prevail  that  any  difference 
between  established  box-office  price  and  the 
concession  ticket  is  being  absorbed  by  the  em- 

SALVAGE  OLD  FILM  STRIPS 

Those  strips  of  old  dates,  and  other  pieces 
of  film  that  are  useless  because  of  torn 
sprocket  holes,  brittleness,  etc.,  are  all  of 
use  to  the  Government  and  should  be  saved. 
Film  contains  nitrocellulose,  cotton  linters 
and  other  material  necessary  to  the  manu- 
facture of  high  explosives.  Don't  throw  any 
old  stock  away  regardless  of  condition — 
contact  your  local  exchange  for  informa- 
tion as  to  nearest  point  to  which  you  can 
sell  or  deliver  it  for  salvage. 


ployer.  This  treatment  not  only  makes  the 
co-operating  company  feel  better  but  eliminates 
the  possibility  of  complaints  from  customers  not 
enjoying  the  privilege.  The  approach  to  the 
industrial  head  can  take  many  forms  and  each 
situation  will  have  to  be  treated  individually. 

Three  possible  forms  of  co-operative  effort 
are  suggested  here  to  serve  as  examples.  Set 
aside  some  evening  each  week  when  business 
is  below  normal  and  arrange  for  the  accommo- 
dation of  some  limited  number  of  employees 
from  the  concern  cooperating.  Departments  or 
groups  should  be  staggered  so  that  the  entire  per- 
sonnel will  be  entertained  at  regular  intervals. 
Either  make  a  price  concession  or  allow  free 
admission  as  circumstances  dictate.  Another 
idea  is  to  allow  the  co-operating  concern  to 
print  cards  that  will  allow  special  discounts 
to  the  holder  when  properly  countersigned  by 
the  employer.  This  idea  can  be  broadened  to 
allow  the  concession  to  apply  to  the  employee's 
family  if  advisable.  Extending  special  conces- 
sion for  groups  of  employees  making  certain 
quotas  or  reaching  certain  production  goals  is 
another  form  the  effort  may  take. 

Activity  of  this  kind  has  proven  practical  and' 
profitable  in  many  situations  and  is  applicable 
to  concerns  employing  any  number  of  employees 
above  20.  Physical  limitations  of  the  theatre 
alone  can  determine  how  many  and  how  'fre- 
quently the  employees  can  be  accommodated. 


'Defense  Stamp  Night'  Idea 

You  might  make  that  poor  night  show  a 
profit  and  at  the  same  time  do  your  country  some 
good  by  establishing  a  Defense  Stamp  Night. 
This  could  be  used  to  permit  a  concession  in 
price  such  as;  10  or  15  cents  and  a  defense 
stamp  being  accepted  as  admission  instead  of 
your  usual  25  or  30  cents.  Or  you  might  set 
up  a  blanket  price  of  some  stipulated  amount 
and  a  defense  stamp  as  admission  for  an  entire 
family. 

There  are  many  ramifications  of  the  idea 
that  will  suggest  themselves  if  you  give  it  some 
thought.  It  is  important  that  you  keep  your 
theatre  in  the  limelight  of  patriotic  activities 
and  tieing  in  to  the  sale  of  defense  bonds  and 
stamps  is  one  way  that  you  can  do  it  and  still 
make  a  profit. 


Theatres  May  Sponsor 
"Buy  Bonds"  Essays 


The  sale  of  defense  bonds  and  stamps  occu- 
pies such  a  high  place  in  the  public  mind  that 
any  co-operation  with  the  effort  is  certain  to 
secure  an  abundance  of  newspaper  space  and 
radio  mention. 

An  excellent  way  of  getting  attention  to  your 
current  or  coming  programs  is  to  arrange  a 
contest  with  the  newspaper,  radio  station,  or 
both,  offering  tickets  to  one,  or  a  series  of 
attractions,  at  your  theatre  to  the  reader  or 
listener  sending  in  the  best  reason  for  the  pur- 
chase of  defense  bonds  and  stamps.  Limit  the 
number  of  words  so  that  several  entries  can 
be  handled  each  day.  Variations  of  the  activity 
are  possible  by  combining  the  activity  to  school 
children ;  to  certain  factory  workers ;  or  other 
factional  groups.  You  might  even  get  two  or 
three  groups  contributing  simultaneously  through 
different  co-operative  channels. 

An  example  to  serve  as  guide  for  your  con- 
testants is  the  following,  from  12  year  old 
Charles  Merrell  of  Brooklyn,  N.  Y.,  which  ap- 
peared in  the  columns  of  the  New  York  Times : 

"When  you  buy  defense  bonds  and  stamps,  don't 
think  of  it  as  giving  you  33  1-3  per  cent  profit.  Don't 
think  of  it  as  liberating  the  world.  True,  it  is  the 
same  as  doing  both  these  things.  But  think  of  it  as 
saving  yourself.  That  bond  will  buy  the  anti-aircraft 
gun  that  will  down  the  airplane  that  would  have 
bombed  your  home.  That  bond  will  buy  the  shells  to 
ward  off  the  attack  in  Bataan  where  your  son  is 
fighting.  That  bond  will  buy  the  depth-charge  to 
sink  the  submarine  that  would  have  destroyed  the 
ship  your  relative  is  on.  And  that  bond  will  buy 
equipment  to  make  the  war  short,  so  that  the  dread 
post-war  depression  will  occupy  a  minimum  of  time. 
Yes,  you  save  your  goose  from  cooking  when  you 
buy  United  States  Defense  Bonds  and  Stamps." 


"Name"  Writers  to  Author 
War  Department  Films 

Lieut.  Colonel  Darryl  F.  Zanuck,  Chairman 
of  the  Academy  Research  Council,  this  week 
announced  the  start  of  a  series  of  War  Depart- 
ment Training  Films  on  historical  subjects.  A 
group  of  leading  screen  writers  will  contribute 
their  time  for  the  next  three  weeks  to  write 
scripts. 

Jerome  Chodorov,  S.  K.  Lauren,  Ted  Para- 
more  and  John  Sanford  left  for  Washington  by 
plane  Sunday  night,  with  Leonard  Spigelgas, 
Julias  Epstein  and  Philip  Epstein  scheduled  to 
join  them  and  work  in  Washington  under  the 
guidance  of  Lt.  Colonel  Richard  T.  Schlosberg 
and  Major  Frank  Capra,  now  on  duty  in  the 
office  of  the  Chief  Signal  Officer  at  the  War 
Department  in  Washington. 


Are  you  using  the  "Star  Spangled  Banner' 
as  part  of  your  show  ? 


In  place  of  cash  or  guest  tickets  as  contest 
prizes,  why  not  offer  Defense  Bonds  or  Stamps  ? 


WAR  ACTIVITIES  COMMITTEE  RELEASES 

Title  Running 

Time 

America  Builds  Ships   3 

Any  Bonds  Today   2 

Army  in  Overalls    3 

Bits  s.-.d  Pieces   3 

Bomber    8 

Calling.  All  Workers   2 

Food  For  Freedom   3 

New  Spirit   8 

Pots  to  Planes   3 

Red  Cross  Trailer   2</2 

Safeguarding  Military  Infermaticn   10 

Tanks    10 

Where  Do  We  Go?   2 

Women  in  Defense   10 


SIR  CEDRIC  RALPH 

HARDWICKE  •  BELLAMY 

LIONEL  BELA  EVELYN 

ATWILL  •  LUGOSI  •  ANKERS 


The  new       I  All    Ail  IB  IIPU 

master  character  I IV  HUlll    ■    Fran'<ensJe'n  s 

creator        LVIl    wIIibIiLI  Monster 

Screenplay  by  W .  Scott  Darling  Original  Siory  by  Eric  Taylor 

Directed  by  ERLE  C.  KENTON  Produced  by  GEORGE  WAGGNER 

A  UNIVERSAL  PICTURE 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


Don  Bloxham's  Program  OK, 
Promotional,  Defense  Stamp 
Ideas  Offered  to  Members 

Since  commenting  on  the  weather  is  com- 
pletely out  of  the  question,  we'll  dive  right  into 
this  stack  of  programs  on  our  desk.  First, 
however,  we  want  to  acknowledge  a  letter 
from  Don  Bloxham,  manager  of  the  Palace 
Theatre,  Exira,  Iowa.  Don  has  sent  us  a  copy 
of  his  calendar  program  for  our  perusal  and 
comment. 

Well,  Don,  it  looks  to  us  like  a  good  all- 
around  printing  job.  There's  quite  a  bit  of 
copy,  still  it  doesn't  appear  crowded.  The 
selection  of  type  is  good,  and  the  titles  stand 
out,  just  as  they  should.  In  case  the  paper 
shortage  catches  up,  I  think  you  can  get  out 
a  calendar  about  half  the  size  of  this  one, 
although  you  may  have  to  delete  some  copy 
to  prevent  over-crowding.  If  possible,  there 
should  be  a  perforated  hole  at  the  top,  but 
this  isn't  absolutely  essential.  All  in  all, 
your  current  program  is  a  neat  piece  of  work. 
However,  don't  use  the  blue  stock  any  more 
than  you  have  to.  A  lighter-colored  stock 
or  even  white  would  be  more  desirable.  And 
finally,  won't  you  put  us  on  your  mailing  list? 

Manager  Wilfred  Bond  of  the  Dyer  Theatre, 
Dyer,  Tenn.,  likes  to  vary  his  program  styles. 
For  the  week  of  February  2,  for  example,  he 
put  out  a  regular  four-page,  lavender-  and  yel- 
low-tinted affair  listing  the  attractions  for  the 
entire  week.  In  addition  to  this,  he  wanted  to 
stress  the  importance  of  his  principal  picture, 
"Smilin'  Through,"  so  he  ordered  heralds  from 
his  nearby  MGM  exchange.  In  the  blank  space 
on  the  back  he  used  a  cut  of  the  "It's  True" 
Cartoon,  which  is  a  regular  feature  of  every 
MGM  press  book,  and  an  advertising  cut,  to- 
gether with  his  personal  recommendation : 
"  'Smilin'  Through'  is  the  finest  love  story 
ever  filmed.  I  do  not  hesitate  to  recommend  it." 

Now,  Wilfred,  it's  water  over  the  dam  now 
and,  anyway,  perhaps  it  isn't  any  of  our  busi- 
ness, but  you  could  have  probably  made  those 
heralds  costless.  You  might  have  gone  to  an 
optometrist,  for  instance,  and  sold  him  an  ad 
with  tie-in  copy  something  like  this  :  "Hundreds 
of  Dyer  residents  are  'Smilin'  Through'  their 
spectacles  after  having  suffered  headaches  and 
nervousness  as  a  result  of  poor  vision,  etc." 
Or  you  might  have  tied  up  with  a  drug  store 
with  copy  something  like  this :  "If  you  take 
Blank's  Vitamin  Capsules  you'll  always  go 
'Smilin'  Through'  the  most  difficult  days,  etc." 
We  don't  mean  to  criticize,  but  don't  you  see  now 
that  here  was  a  good  opportunity  for  promo- 
tion ? 

Out  in  Sheboygan,  Wis.,  Manager  Leo 
Schuessler  of  the  Rex  Theatre,  a  Warner 
Bros,  house,  presents  a  Kiddie's  Quiz  Show 
every  Saturday  matinee.  A  local  jeweler 
sponsors  the  quiz  portion  of  the  program  in 
which  40  lucky  children  receive  Defense 
Stamps  as  prizes.  In  advertising  the  special 
matinee,  Schuessler  reminds  the  kiddies  that 
"we  can  help  Uncle  Sam  .  .  .  and  we  can 
have  a  lot  of  fun  doing  it."  Since  the  jeweler 
pays  for  each  25-cent  Defense  Stamp  given 
away,  the  cost  to  the  Rex  management  is  nil. 
By  the  way,  the  Sheboygan  Press  carried  a 
special  story  about  the  matinee.  Here's  an 
idea  for  other  showmen.  It  helps  to  get  the 
kiddies  in  the  habit  of  buying  Defense 
Stamps  and,  therefore,  is  a  definite  contribu- 
tion to  the  nation's  efforts  to  win  this  war. 

In    the   Reminder,    published   for   the  Rose 


INSTITUTIONAL  COPY 

(Editor's  Note:  The  following  copy 
was  written  for  the  programs  of  Warner 
Chicago  Theatres  by  Charles  H.  Ryan. 
It  can  be  easily  adapted  to  your  own  situa- 
tion. Further  examples  zvill  appear  on  this 
page  from  time  to  time.) 

Wartime  Necessity 

People  deprived  of  entertainment  fall  vic- 
tims of  mental  depression  and  ingrown  worry! 

Entertainment  is  a  wartime  necessity  here, 
as  would  be  quickly  demonstrated  if  we  were 
deprived  of  it. 

We  are  all  under  special  strain,  and  will 
be  until  the  war  is  won.  Day  by  day  we  face 
harsh  realities  and  do  our  utmost  to  hasten 
the  day  when  they  will  vanish. 

But  in  the  meantime  we  must  have  occa- 
sional relief  from  them  which  means  ESCAPE 
from  them  into  some  form  of  entertainment 
that  draws  the  mind  away  from  grimness, 
and  relaxes  tension  and  quickens  the  blood 
wih  laughter. 

The  Ogden  Theatre  daily  presents  "The 
Pick  of  the  Pictures"!  Select  the  ones  you 
most  enjoy  and  GO.  It  will  do  you  good,  and 
make  you  better  able  to  do  good  for  America! 


and  Wallace  theatres,  Levelland,  Texas,  names 
of  local  residents  selected  at  random  are  still 
published,  with  these  fortunate  people  being 
accorded  the  privilege  of  seeing  the  show  free, 
except  for  payment  of  the  Federal  defense 
tax.  We  think  it  would  be  an  excellent  idea 
for  the  manager  to  change  this  offer  in  these 
times  and  award  the  person  whose  name  is 
published  a  25-cent  Defense  Stamp.  It's  a 
means  of  winning  goodwill  and  at  the  same 
time  a  way  in  which  to  help  your  Government. 
This  suggestion,  by  the  way,  should  be  seriously 
considered  by  other  theatremen  who  offer  free 
admissions   to   people   who   find   their  names 


printed  in  the  program  or  posted  on  a  lobby 
board. 

An  institutional  message  entitled  "The  Street 
of  Good  Cheer"  appeared  in  a  recent  program 
issued  by  Ben  Cohn,  manager  of  Warners' 
Frolic  Theatre,  Chicago.  Believing  other  mem- 
bers might  like  to  use  it,  we  are  reproducing 
it  herewith : 

"There  is  a  Street  of  Good  Cheer. 

"It  leads  far  away  from  the  humdrum  cares 
of  everyday  life.  It  gladly  receives  the  trav- 
eler, regardless  of  youth  or  age,  power  or 
poverty,  position  or  obscurity,  and  leads 
him  on  to  fairy  heights  where  the  bitter 
world  of  reality  is  dispelled,  where  he  may 
become  an  Alexander  of  Conquest  and  win 
the  heart  of  the  story-book  princess. 

"The  bright  lights  of  welcome  are  never 
dimmed  upon  this  Street.  It  is  never  barri- 
caded against  the  hungry  hearts  of  humanity 
yearning  for  inspiration  and  contentment. 

"The  portals  of  this  Street  are  always 
ajar  to  bid  a  cordial  greeting  of  Good 
Cheer  to  all  who  would  travel  its  way. 

"It  is  indeed  the  Street  of  Good  Cheer, 
the  highway  whose  waysides  are  banked 
with  those  havens  of  happiness — 

"The  Motion  Picture  Theatres." 

Well,  that  seems  to  cover  everything  this 
week.  See  you  again  in  seven  days. 


Letter  to  His  Boss  Used  By 
Hemmila  to  Exploit  'ATMCB' 

A  letter  to  his  boss  was  used  by  Manager 
Eino  Hemmila  as  a  means  of  promoting  the 
showing  of  "All  That  Money  Can  Buy"  at  the 
Rogue  Theatre,  Medford,  Ore. 

Addressing  the  house  owner,  Mr.  Hunt,  a 
prominent  Medford  citizen,  Hemmila  covered 
reasons  why  local  citizens  should  see  the  pic- 
ture. The  letter  was  used  in  advertising  copy 
and  with  a  display  in  the  business  district. 


Pat  Notaro's  Radio  Contest 

Guest  tickets  were  awarded  to'  those  cor- 
rectly naming  Greta  Garbo's  first  ten  leading 
men  in  a  radio  contest  arranged  by  Pat  Notaro, 
Columbia,  Sharon,  Pa.,  during  his  "Two-Faced 
Woman"  campaign. 


Money  ^batel.^Mafick 


Member  Added  This  Week 

Leon  B.   Scott,  Margie  Grand,  Harlan, 


Ky. 


3rd 

INTERNATIONAL  BOWLING  CHAMPIONSHIP, 
COLUMBUS,  0.  This  "ten-pin"  event  will  extend 
from  March  3  to  April  27.  While  theatres  in  the 
Columbus  area  have  the  best  opportunities  for  direct 
tie-ins,  the  fact  that  newspapers  throughout  the 
country  will  carry  stories  on  the  progress  of  the 
tournament  provides  an  opportunity  for  other  show- 
men to  bring  their  theatres  into  play  by  advertising 
the  showing  of  short  subjects  on  bowling  alongside 
these  accounts  on  the  sporting  page.  RK0  Radio 
is  releasing  "Ten-Pin  Parade"  this  month,  which 
should  be  "right  down  your  alley." 

FIRST  U.  S.  POSTAGE  STAMPS,  1847.  On  this 
anniversary  you  could  display  stamp  collections  of 
local  philatelists  in  your  lobby.  A  search  might  be 
conducted  for  the  oldest  postage  stamp  in  town.  A 
couple  of  years  ago  Paramount  released  a  short 
subject,  "Public  Hobby  No.  1,"  which  you  might 
succeed  in  reviving  for  the  occasion. 

FLORIDA  ADMITTED  TO  THE  UNION,  1845.  Now 
that  the  tourist  season  is  on  in  full  swing,  Floridian 
exhibitors  should  benefit  by  tieing  with  observances 
of  this  special  date. 

ALEXANDER  GRAHAM  BELL,  INVENTOR  OF 
TELEPHONE,  born  1847.  As  an  institutional  stunt, 
tie  in  with  your  local  telephone  company  for  a  lobby 
display  showing  the  remarkable  progress  of  the  tele- 
phone and  its  importance  in  these  times.  Perhaps 


you  could  have  a  return  showing  of  "The  Story  of 
Alexander  Graham  Bell." 

4th 

103rd  ANNIVERSARY  OF  EXPRESS  SERVICE.  Try 
to  arrange  a  tieup  with  your  local  Railway  Express 
Agency.  Copy  for  a  cooperative  ad  might  read 
something  like  this:  "When  you  ship  via  Railway 
Express,  you  can  be  sure  of  speed,  service,  depend- 
ability. When  you  attend  the  Blank  Theatre,  you 
can  be  sure  of  seeing  the  screen's  finest  entertain- 
ment." If  possible,  try  to  book  an  outdoor  picture 
in  which  the  birth  of  express  service  figures  promi- 
nently. You  should  also  be  able  to  advertise  on 
the  panels  of  Railway  Express  trucks  in  return  for 
a  lobby  display  showing  the  growth  of  this  shipping 
service. 

PENN.  DAY,  CHARTER  GRANTED  1681.  Let  this 
be  a  reminder  to  Pennsylvania  exhibitors  to  tie  up 
with  any  observances  on  this  day,  if  at  all  possible. 

VERMONT  JOINED  UNION,  1791.  Exhibitors  in 
this  State  should  be  on  the  alert  for  possible  par- 
ticipation in  local  celebrations. 

7th 

LUTHER  BURBANK,  HORTICULTURIST,  born  1849. 
An  appropriate  way  to  take  advantage  of  this  anni- 
versary is  to  tie  up  with  a  florist  for  the  distribution 
of  roses  or  carnations  to  women  patrons.  You  might 
stage  a  Flower  Show  in  your  lobby,  although  the 
time  of  year  might  mitigate  against  this. 


February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  11 


Idea  to  Streamline  Press  Books 

Phil  Chakeres  Suggestions  for  Selling  Angles  Outline  Based  on  Theatre  Experience 


A  suggestion  for  streamlining  press  books  by 
inclusion  of  a  boiled-down  analysis  of  selling- 
angles  which  fit  the  needs  of  average  theatres 
in  their  selling  campaigns,  has  been  advanced 
through  Showmen's  Trade  Review  by  Phil 
Chakeres,  Springfield,  Ohio,  exhibitor  and  head 
of  one  of  the  country's  leading  circuits. 

The  changes  and  additions  suggested  are  born 
of  years  of  experience  and,  as  such,  deserving 
of  consideration  by  all  who  feel  that  there  is 
room  for  improvement  in  the  sales  help  provided 
by  the  producers  and  distributors  to  aid  in  the 
marketing  of  the  picture  to  the  box  office  patron. 

After  patting  us  on  the  back  as  being  "nice 
people,"  anxious  to  do  good  for  the  industry  as 
a  whole,  Chakeres'  letter  goes  on  to  say ;  "For 
many  years  I  have  been  a  constant  observer  of 
the  press  sheets  put  out  by  the  producers  on  each 
of  their  motion  pictures.  These  press  books, 
like  motion  pictures,  are  taking  tremendous 
steps  to  the  point  of  perfection  which  we  will 
some  dav  enjoy.  However  for  some  time  I  have 
had  in  mind  the  inclusion  of  a  condensed,  stand- 
ardized table  of  certain  facts  about  the  pictures 
and  the  players,  which,  if  it  were  included  in 
every  press  sheet,  would  be  of  great  assistance 
to  all  theatres  in  effecting  tie-ups,  conducting, 
well  directed  mail  campaigns,  soliciting  co-op- 
eration, and  generally  exploiting  the  attraction 
effectively." 

Following  is  a  list  of  the  proposed  additions 
and  improvements  which  Mr.  Chakeres — "hopes 
may  gain  momentum  through  the  co-operation 
of  STR." 

For  Co-operative  Tie-ups 

What  industrial  or  commercial  backgrounds, 
if  any,  have  place  in  the  footage  ?  ( Such  as 
machine  shops,  grocery  stores,  etc.) 

What  crafts  or  occupations,  if  any,  are  pic- 
tured or  mentioned?  (Such  as  house  painters, 
welders,  grocery  and  drug  clerks,  etc.) 

Is  any  particular  line  or  portion  of  the  dia- 
logue devoted  to  mention  or  discussion  of  trade- 
marked  merchandise  or  commodities  that  enjoy 
general  public  use? 

Are  any  such  goods  or  commodities  given 


Phil  Chakeres,  president  of  Chakeres  Theatres  of 
Ohio,  is  one  of  the  showmen  who  came  to  the  top 
"the  hard  way."  The  present  chain  of  more  than 
20  Chakeres  theatres  had  the  proverbial  "shoe- 
string" start  and  have  attained  their  present  promi- 
nence because  an  acute  sense  of  showmanship  and 
a  full  understanding  of  the  complex  problems  of  the 
exhibition  field  have  enabled  the  founder  to  keep 
stepping  forward  even  while  meeting  and  over- 
coming adverse  conditions  of  the  not  distant  past. 

A  genuine  factor  in  the  Chakeres  success  story  is 
that  evasive  quality  of  "good  will"  that  so  many 
talk  about  but  do  nothing  to  attain.  Chakeres  makes 
himself  and  his  theatres  a  genuine  part  of  the  com- 
munity. He  is  in  the  fore-front  of  every  civic  and 
municipal  endeavor  and  a  constant  leader  in  ad- 
ministering comfort,  cheer,  and  substance  to  the 
indigent  and  afflicted.  This  sympathetic  humani- 
tarianism  of  the  head  of  the  chain  reflects  through- 
out the  management  personnel  and  is  one  of  the 
greatest  assets  of  Chakeres  Theatres. 

That  he  keeps  in  close  touch  with  his  many  op- 
erations and  their  problems  is  evidenced  by  the 
suggestions  for  improvement  of  press  sheets  in  the 
accompanying  article  which  STR  happily  presents  for 
attention  and  comment  from  its  many  readers. 


TELL  US  WHAT  YOU  THINK 

Publicity  and  advertising  chiefs  of  the  dis- 
tributor companies  are  among  the  most  pro- 
gressive merchandising  men  in  any  industry. 
They  are  open-minded  and  proverbially  will- 
ing to  cooperate  whole-heartedly  with  any 
suggestion,  idea  or  plan  that  will  give  the 
exhibitor  better  tools  with  which  to  work 
in  selling  pictures  at  the  box  office. 

The  idea  suggested  in  the  article  on  this 
page  for  streamlining  press  books  by  inclu- 
sion of  a  "fact  column"  of  vital  statistics  for 
building  campaigns  to  fit  local  needs  is  one 
in  which  a  progressive  theatreman  construc- 
tively proposes  an  improvement  to  press  book 
service.  Read  this  suggestion — and  let  us 
have  your  ideas  as  to  whether  you  believe 
the  service  suggested  will  make  press  books 
more  useful  from  your  own  standpoint. 


prominence  in  the  footage  to  the  extent  where 
its  exhibition  on  the  screen  is  in  sufficient  detail 
to  warrant  dealer  cooperation? 

What  sport  or  sports  are  shown  in  sufficient 
detail  to  warrant  local  tie-ups  ? 

What  particular  foreign  element  of  population, 
if  any,  is  appealed  to  and  in  what  manner  is 
such  appeal  directed?  (Such  as:  music,  Italian; 
scenery,  Spanish  ;  restaurant,  Hungarian. ) 

What  particular  religious  element,  if  any,  is 
given  prominence  or  mention  ? 

What  particular  college  fraternities,  sororities, 
clubs,  Boy  or  Girl  Scouts,  4H,  or  other  organ- 
izations of  importance  or  extensive  membership 
are  given  prominence  or  mention  ? 

About  Stars  and  Featured  Players 

Where  they  were  educated — grade  school,  high 


school,  pre])  school  and  college — mentioning 
names  and  location  of  each  ? 

What  occupation  or  business  activity  they 
were  engaged  in  prior  to  their  entry  into  pic- 
tures ? 

To  what  trade  unions,  clubs,  fraternities,  or 
sororities  did  they  belong  ? 

In  what  sport  or  sports,  if  any,  do  they  excel 
and  to  what  extent? 

In  what  towns  or  cities  did  they  live  or  work 
before  entering  pictures?  (How  long  and 
when  ? ) 

In  what  work  or  activity  did  they  engage  dur- 
ing their  stay? 

It  is  the  belief  of  Mr.  Chakeres  that  details  of 
this  kind,  presented  in  a  properly  condensed  and 
standardized  table,  would  enable  the  manager 
to  formulate  a  selling  campaign  where  full  ad- 
vantage could  be  taken  of  all  potential  selling 
factors.  It  would  give  him  a  composite  of  all 
the  pertinent  selling  points  and  enable  selection, 
at  a  glance,  of  those  factors  best  suited  to  appeal 
to  the  various  elements  and  classes  of  his  pros- 
pective patrons.  It  w:ould  also  serve  to  elimi- 
nate those  instances  where,  after  a  film  is  on 
the  screen  and  it  is  too  late  to  capitalize  on  the 
instance,  it  is  found  that  certain  footage,  dia- 
logue, scenes,  or  treatment  have  particular 
appeal  to  portions  of  his  potential  customers. 
Still  further  it  would  entirely  eliminate  tie-ups 
where  the  merchant  fails  to  profit  from  his  co- 
operation, and  the  resultant  ill-feeling  toward 
the  theatre. 

It's  a  mighty  ambitious  program  of  improve- 
ment but  the  ideas  advanced  are  certainly  com- 
prehensive and  constructive  and  the  cost  of 
securing  the  desired  details  by  the  producer 
would  most  certainly  pay  back  royal  dividends 
in  added  business  for  his  product. 


PnxujAam  G<m4,t>iuctio*t 


Here  Are  Factors  to  Consider  in  Building  Shows 


Now  that  bigger  and  more  frequent  pay 
checks  are  falling  into  the  hands  of  the  public 
a  good  deal  of  attention  is  being  given  the 
problem  of  "keeping  them  coming."  Every 
week  new  faces  are  entering  the  ranks  of  thea- 
tre-goers and  neighborhoods  known  as  "poor 
districts"  now  may  have  many  wage  earners 
whose  families  are  ready  for  reinstatement  on 
the  list  of  possible  patrons. 

This  is  the  time  for  managers  to  engage  in 
research  work  to  determine  what  type  of  enter- 
tainment will  attract  this  patronage  and  to  con- 
struct shows  accordingly.  The  well  constructed, 
or  well  balanced  program,  differs  according  to 
location  of  theatres  and  the  likes  and  dislikes 
of  the  people  who  go  to  make  up  its  audiences. 
There  can  be  no  set  outline  of  product  that 
will  meet  with  similar  favor  in  all  situations. 

The  first  step  in  the  construction  of  any  pro- 
gram is  an  analysis  of  the  dominant  entertain- 
ment elements  of  the  feature  attraction.  When 
these  are  determined  it  is  generally  advisable 
to  select  the  surrounding  program  so  that  its 
respective  units  will  supply  the  type  of  emo- 
tional appeal  that  is  either  lacking  or  treated 
lightly  in  the  feature.  Obviously  a  band  reel 
or  musical  short  has  no  place  on  the  same  pro- 
gram with  a  big  musical  feature.    And.  bv  the 


same  process  of  reasoning  a  two  reel  comedy  is 
entirely  out  of  place  teamed  with  ah  Abbott  and 
Costello  or  other  comedy  film. 

One  of  the  most  frequent  mistakes  in  booking" 
is  due  to  failure  to  look  at  the  talent  roster  of 
the  feature  film.  Stock  or  featured  film  players 
are  often  found  in  the  ranks  of  comedy  stars. 
Their  style  of  portrayal  is  almost  identical  in 
elementals  and  it  is  annoying  to  the  patron  who 
sits  through  a  feature  film  watching  the  slap 
stick  antics  of  a  comic  and  finds  that  the  two 
reeler  has  the  same  personage  or  one  whose 
comedy  style  is  similar,  doing  the  identical 
tricks. 

Attention  should  also  be  given  the  arrange- 
ment of  the  front  show,  or  short  subject  portion, 
of  your  program.  Try  to  separate  color  sub- 
jects and  other  units  of  overlapping  or  duplicat- 
ing appeal.  And,  be  sure  to  set  up  your  sched- 
ule so  that  it  allows  you  to  take  advantage  of 
peak  attendance  hours. 

By  watching  your  short  program  and  keeping 
apace  with  the  available  subjects  it  will  be 
possible  for  you  to  book  something  of  appeal  to 
all  segments  of  your  population  several  times 
during  a  given  period.  If  you  go  after  them 
when  these  subjects  are  on  the  program  it  is 
more  than  likely  that  you  will  be  able  to  encour- 
age them  to  become  regular  patrons. 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


SHOWMANSHIP  IN 
WARTIME  LONDON 


Stages  Durbin  Cavalcade 

With  handicaps  being  imposed  on  many  com- 
mercial enterprises  by  wartime  exigencies, 
British  showmen  must  be  more  ingenious  than 
ever  before.  At  the  Exeter  Odeon,  Manager 
Harry  Clare  put  on  a  Deanna  Durbin  Caval- 
cade, screening  a  different  Durbin  film  each 
night  for  a  week.  In  advance  of  the  "special 
week"  he  staged  a  song-guessing  contest.  Seat- 
ing himself  at  the  piano  and  speaking  through 
a  microphone,  he  gave  a  brief  commentary  on 
the  six  pictures  and  invited  the  audiences  to 
recall  Deanna's  songs  applicable  to  each  pic- 
ture. Clare  used  a  few  bars  of  music  to  bring 
each  song  to  mind,  then  had  trios  of  girls  sing 
the  choruses.  The  girls  were  charmingly  gowned 
by  a  local  fashion  specialist  with  whom  the 
enterprising  manager  had  arranged  a  shop  win- 
dow tieup. 


Gun  Turret  Campaign  Highlight 

A  gun  turret  from  a  British  bomber  was 
erected  in  a  central  position  over  the  canopy  of 
the  Rex  Theatre,  Farnborough,  as  a  highlight 
of  the  "Target  for  Tonight"  campaign  staged 
by  Manager  A.  Tredgold.  Immediately  above 
the  turret  was  the  RAF  crest,  the  layout  being 
flanked  with  bunting  and  surmounted  by  the 
Morse  "V"  sign.  For  his  foyer,  Tredgold 
exhibited  various  sections  of  captured  and 
bombed  enemy  planes,  such  as  a  German  radio 
transmitter,  inflatable  dinghy  and  an  Italian 
selector  panel.  During  the  engagement,  mem- 
bers of  457  Squadron,  ATC,  under  the  direction 
of  squadron  NCO's,  were  on  duty  guarding  the 
exhibits.  A  special  screening  was  held  for  per- 
sonnel of  an  RAF  station. 


Hunt  Teases  His  Public 

During  the  week  prior  to  the  opening  of  the 
G.F.D.  picture,  "Jeannie,"  people  throughout 
Chichester  were  asking  "Who  Is  Jeannie?" 
Manager  Tony  Hunt  of  the  Plaza,  where  the 
British-made  picture  played,  distributed  dozens 
of  slips  carrying  a  picture  of  star  Barbara 
Mullen,  together  with  the  caption  "I'm  Jeannie!" 
These  were  stuck  in  prominent  places,  such  as 
shop  windows,  auto  windshields,  theatre  doors 
and  cafe  menus.  Large  posters,  similarly 
printed,  surrounded  the  theatre. 


Now  It's  Visible,  Now  It  Isn't 

Before  "The  Invisible  Woman"  opened  at 
the  Orpheum,  Henleaze,  Bristol,  Manager  T.  A. 
Miller,  placed  an  eye-catching  display  in  the 
foyer.  The  display  consisted  of  a  box,  with  a 
white  front,  entirely  plain  except  for  the  title  of 
the  film.  By  means  of  a  cut-out  head  from  a 
poster  placed  at  the  back  and  the  use  of  a 
flasher,  the  front  of  the  box  was  lit  up  inter- 
mittently. Thus  the  head  of  the  woman  would 
become  visible  for  a  moment,  then  fade  away 
again. 


'Johnny  Eager'  Magazine  Breaks 

Excellent  opportunity  for  "Johnny  Eager" 
magazine  tieups  is  afforded  exhibitors  by  timely 
breaks  for  the  MGM  film  in  two  leading 
magazines.  Cosmopolitan's  March  cover  is  a 
special  painting  of  Lana  Turner  by  Bradshaw 
Crandall.  Screenland's  Honor  Page  for  the 
same  month  consists  of  a  Robert  Taylor-Lana 
Turner  layout  with  copy  terming  their  first 
co-starring  picture  "the  most  dynamic  movie 
of  the  month."  The  magazines  are  now  on 
sale. 


Puts  Premiere  Across 
With  Intensive  Selling 

With  opening  night  receipts  donated  to  the 
Navy  Relief  Fund,  the  world  premiere  of  "Song 
of  the  Islands"  got  under  way  Thursday  even- 
ing, February  5,  at  the  Lincoln  Theatre  in 
Miami  Beach.  The  premiere  was  followed  by 
simultaneous  popular-priced  runs  at  four  local 
theatres — the  Lincoln,  Surf,  Miami  and  May- 
fair. 

In  Miami  Beach  preparing  the  advance  cam- 
paign was  20th  Century-Fox's  exploitation 
manager,  Rodney  Bush,  who  started  the  ball 
rolling  eight  days  before  the  picture  opened  by 
lining  up  the  three  local  newspapers — Morning 
Herald,  Evening  News,  Miami  Beach  Tropics — 
for  special  advertising  and  publicity. 

Not  only  local  dailies,  but  syndicates  as  well, 
devoted  large  space  coverage  to  Betty  Grable 
and  Jack  Oakie,  both  of  whom  were  in  Miami 
Beach  for  the  premiere,  and  to  Kate  Smith  and 
Ted  Collins,  who  plugged  the  picture  via  noon- 
day CBS  broadcasts  from  February  2  until 
after  the  premiere.  Miss  Grable  and  Oakie 
were  guest  stars  on  Kate  Smith's  evening 
broadcast  on  February  6.  Additional  radio 
coverage  was  given  by  Stations  WIOD,  WQAM 
and  WKAT. 

Display  and  window  tieups  were  set  in  major 
stores  in  Miami  and  Miami  Beach,  including 
Burdine's,  which  broke  with  a  large  ad  on  pre- 
miere day  based  on  the  copy  angle,  "What  are 
you  wearing  to  the  premiere  tonight  ?"  The 
ad  was  illustrated  with  scenes  from  the  picture. 

Animated  displays  were  spotted  in  crowded 
locations,  with  24-sheets  being  used  on  selected 
boards.  Special  beach  exploitation  stunts  using 
airplanes  and  sail  boats  were  utilized  to  make 
Miami  Beach  "Song  of  the  Islands"  conscious. 

Fourteen  special  Lowell  Thomas  trailers  were 
shown  in  as  many  Wometco  theatres  in  Greater 
Miami  to  advertise  the  premiere  and  subsequent 
runs  of  the  picture. 


Cough  Drops  for  Hearty  Laughers 

Small  envelopes  containing  cough  drops  for 
patrons  to  use  "when  you  laugh  yourself 
hoarse"  were  distributed  by  Manager  Robert 
Busch  of  the  Jeffery  Theatre,  Chicago,  in  ad- 
vance of  the  showing  of  "Great  Guns"  there. 


Authenticated  Stunts  Used  by  Showmen — 
You  Can  Use  Them  Too — To  Your  Benefit 


How  a  one  man  operation  in  a  community 
too  small  to  warrant  profitable  operation 
went  about  increasing  his  business  may  prove 
of  assistance  to  others  confronted  with  the 
necessity  of  increasing  their  patronage. 

Within  11  miles  were  three  other  small 
communities  that  had  no  theatre,  yet  within 
20  miles  were  four  good  sized  towns  all  hold- 
ing ample  protection  over  the  small  opera- 
tion. How  to  get  the  business  from  the  sur- 
rounding villages  away  from  his  bigger  com- 
petitors presented  quite  a  problem  until  he 
hit  on  the  idea  of  setting  up  local  co-opera- 
tion in  each  settlement. 

He  contacted  filling  station  attendants; 
popular  high  school  students  who  had  jalop- 
ies; and  others  to  whom  free  admission  to  his 
shows  would  be  valuable.  His  deal  was  to 
admit  the  car  owners  free  if  they  brought 
four  others  who  purchased  regular  tickets. 
The  stunt  resulted  in  each  favored  person 
actually  soliciting  friends  and  acquaintances 
to  accompany  them  for  every  program 
change.  The  added  business  changed  what 
looked  like  a  sure  failure  into  one  of  the 
most  profitable  theatres  in  the  area. 


These  Showmen  Won 
MGM  Ho  nor  Roll  Buttons 


Honored  for  Second  Time:  Pete  Nepote, 
Lincoln  Theatre,  Robinson,  111. 

For:  His  promotion  of  "Dr.  Jekyll  and 
Mr.  Hyde." 

Campaign  Highlights:  Nine  days  before 
the  opening  of  "Dr.  Jekyll,"  Nepote  an- 
nounced that  the  oldest  edition  of  the  book 
in  town  would  be  sent  to  the  Coast  to  be 
autographed  by  the  stars  of  the  film.  Two 
weeks  before  the  premiere  a  contest  started 
in  the  local  high  school  asking  students 
whether  they  agreed  with  R.  L.  Stevenson's 
premise  in  the  book  that  man  is  a  composite 
of  two  individuals — a  good  and  a  bad.  Prizes 
were  awarded  the  day  before  the  opening, 
at  a  regular  assembly  of  the  student  body. 
For  the  first  time,  the  management  succeeded 
in  getting  the  city  library's  cooperation  on 
a  film.  A  Robert  Louis  Stevenson  Week 
was  established,  with  the  library  also  dis- 
tributing a  large  number  of  book  marks. 


The  Winnah:  John  McManus,  Loew's, 
Kansas  City. 

For:  His  promotion  of  "The  Chocolate 
Soldier." 

Campaign  Highlights:  Extensive  music 
shop  tie-ups  featured  the  promotion.  In  ad- 
dition to  numerous  window  displays,  Mc- 
Manus arranged  for  the  song  numbers  to 
be  plugged  at  local  hotels  and  night  spots. 
Recordings  from  the  film  were  played  in  the 
lobby  starting  ten  days  before  playdate. 


The  Winnah:  Eddie  Pentecost,  Loew's, 
Atlanta. 

For:   His  promotion  of  "Kathleen." 

Campaign  Highlights:  Distribution  of  blot- 
ters, imprinted  paper  napkins  and  personal 
postcards  were  among  the  angles  used  to 
good  advantage.  A  "Welcome  Back  to  Shir- 
ley" party  was  staged  on  Saturday  morning, 
with  a  special  kid  show  arranged. 


The  Winnah:  John  Osborne,  Jr.,  Court 
Theatre,  Wheeling,  W.  Va.  (second  time). 

For:  His  promotion  of  "Babes  on  Broad- 
way." 

Campaign  Highlights:  Every  juke  box  in 
Wheeling  and  vicinity  had  the  "Babes  on 
Broadway"  records,  and  each  Dox  had  a 
sticker  listing  the  "Babes"  records  and  car- 
rying film  credits.  Osborne  arranged  for  f 
"man-in-the-street"  broadcast,  with  pedes- 
trians being  asked  questions  about  the  picture 
and  correct  answers  being  rewarded  with 
guest  tickets.  Two  thousand  Postal  minia- 
tures in  advance  plugged  the  picture's  open- 
ins;. 


The  Winnah:  Don  H.  Aldritt,  Fox  Strand, 
Salina,  Kansas. 

For:  His  campaign  on  "Unholy  Partners" 
in  conjunction  with  the  theatre's  25th  anni- 
versary. This  is  the  third  time  Aldritt  has 
been  on  the  Honor  Roll. 

Campaign  Highlights:  A  highly  attractive 
lobby  display,  with  front  pages  of  news- 
papers from  throughout  the  country  posted 
on  a  large  board,  plus  appropriate  copy,  was 
one  of  the  highlights  of  the  campaign  and 
attracted  considerable  attention. 


Select  'Miss  Yank'  In  Contest 

In  a  tieup  with  a  local  radio  station,  Stanley 
Gross  of  the  Rio,  Appleton,  Wis.,  held  a  con- 
test for  the  selection  of  a  local  "Miss  Yank  in 
the  R.A.F."  as  a  stunt  for  "Yank  in  the  R.A.F." 


February  28,  1942  SHOWMEN'S    TRADE  REVIEW 

The  ADVERTISING  CLINIC 


Page  13 

by  Old  Doc  Layout* 


Get  Socko  Appeal  In  Those  Small-Space  Ads 

Bound  by  a  Budget?  Then  These  Little  Eye-Catching  Layouts  Are  Just  What  You  Need 

All  too  many  showmen  must  adhere  to  budgets  in  making  out  their  newspaper  adver- 
tising schedules,  and  often  those  budgets  preclude  the  use  of  large-space  layouts  except 
for  very  special  occasions.  But  to  make  eye-openers  of  those  little  ads,  to  make  them 
just  as  effective  as  their  bigger  brothers,  has  been  the  problem  of  the  perplexed  exhibitor. 
Old  Doc  believes  hq  has  just  what  you  want  in  layouts  on  this  page.  Suitable  for  one- 
and  two-column  space  requirements,  their  art  work,  plus  your  copy,  will  get  attention. 


Beginning  at  the  left,  let  your  eye 
move  counter-clockwise  around  this 
assemblage  of  layouts.  The  first  three 
two-column  ads  (left)  are  useful  in 
situations  where  single  features  and 
shorts  form  the  customary  theatre 
policy.  The  bottom  layout,  however, 
may  be  used  for  advertising  a  double 
feature,  or  stage  show  and  feature,  or 
one  feature  and  shorts.  And  the  one- 
column  design  immediately  below  can 
serve  your  needs  for  duals  or  singles 
or,  with  deletion  of  the  "and,"  your 
current  and  coming  attractions.  To 
its  right  is  another  flexible  layout  good 
for  grouping  the  attractions  of  four 
local  theatres  operating  under  one 
management.  With  playdates  substi- 
tuted for  signature  plates,  it's  also  a 
swell  bet  for  advertising  one  thea- 
tre's lineup  for  the  week.  For  the 
dual-policy  house,  the  ad  at  the  right 
is  a  gift  from  heaven.  Resourceful 
showmen,  of  course,  will  find  ways  to 
adapt  the  entire  set  to  their  perma- 
nent or  changeable  policies. 


*'Hank'  Harold 


a, 


- 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Cartel?  Club  Jlote* 

JOHN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Tremendous  Show  Staged  at  Veterans' 
Hospital;  Friday  Family  Parties  High- 
light Tent's  Social  Activities 

The  American  Legion  Variety  Post  and  Va- 
riety Club  Veteran's  shows  are  becoming  the 
most  talked  of  charitable  events  in  Western 
Pennsylvania.  These  monthly  shows,  arranged 
and  directed  by  Chief  Barker  Joe  Hiller,  work- 
ing in  conjunction  with  Karl  Krug,  Sun  Tele- 
graph drama  critic,  draw  the  finest  talent  ap- 
pearing in  Pittsburgh.  Last  Thursday's  show 
included  the  talented  dancing  line  from  the 
Nixon  Restaurant,  the  Kretlow  Dancers,  two 
excellent  dance  teams ;  Rochelle  &  Beebe  and 
Lester  &  Irma  Jean,  Michael  Strange.  Jeannie 
Lee,  Mischa  Auer  and  his  lovely  wife,  Max 
Adkins  and  his  orchestra  and  Barry  Parks  as 
Master  of  Ceremonies.  Only  at  the  Veteran's 
Hospital  could  such  a  show  be  presented.  The 
talent  was  of  such  an  expensive  type  that  it 
would  never  be  seen  elsewhere  on  one  bill  and 
yet  these  people  took  time  out,  with  resulting 
inconvenience  to  themselves  just  to  bring  a  little 
joy  into  the  hospital. 

Friday  Night  Family  Parties  continue  to  be 
the  highlights  of  the  activities.  Last  Friday 
night  Herb  Dimling  and  Harry  Kramer  with 
their  wives  hosted  the  Family  night  and  turned 
in  the  largest  crowd  ever  assembled  in  the  club 
on  a  Family  night.  It's  something  to  shoot  at 
and  a  record  which  your  scribe  hopes  to  equal 
if  not  break  next  Friday  night. 

The  week  saw  such  notables  as  the  lovable 
Victor  Moore,  appearing  at  the  Nixon  in 
"Louisiana  Purchase."  Billy  Gaxton  of  the 
same  show  and  just  about  every  chorus  girl  in 
the  show.  Mischa  Auer  and  the  Mrs.  visited 
the  club  during  his  stay  at  the  Stanley.  Friday 
night  Lawrence  Welk  came  to  town  after  an 
absence  of  two  or  three  years.  He  is  appearing 
currently  at  the  Stanley  Theatre.  Lawrence  and 
Keith  Bain,  his  manager,  stopped  in  Saturday 
night  as  did  Jerry  Burke,  the  Welk  organist. 
Incidentally,  Jerry  is  heading  for  the  Army 
next  week.  He  will  be  sorely  missed  by  the 
Welk  aggregation.  He  has  our  sincere  best 
wishes  for  his  health  and  happiness  in  the  Army. 
Al  Kearney,  appearing  at  the  Stanley,  is  a 
constant  visitor  this  week  and  has  kept  the 
members  in  an  uproar  with  his  mimicry. 

The  Ladies  Theatrical  Club  begin  their  Red 
Cross  training  this  week  and  are  looking  for 
victims.  Any  week  now  Barkers  can  expect  to 
be  hailed  upon  coming  home  with  a  barrage  of 
bandages  and  splints  when  the  "little  lady"  de- 
cides to  try  out  her  talents  on  them. 

Wednesday  afternoon  Karl  Robinson,  Stew- 
ard of  the  Club,  looked  like  he  had  been  hit  by 
a  ten  ton  truck  and  then  mangled  by  the  Daily 
Express  on  the  way  to  the  hospital.  However, 
upon  extricating  himself  he  hadn't  a  scratch 
outside  of  a  few  misplaced  pins  that  made  con- 
tact. Anyway,  the  girls  are  doing  a  grand 
piece  of  work  and  if  you  need  any  first  aid  you 
know  how  and  where  to  get  it. 


Tent  No.  4— St.  Louis 

22  Barkers  at  Initial  Session  of  Daily 
Luncheons;  Invitations  Sent  to  Film 
Editors  to  Attend 

More  than  twenty-two  Barkers  of  Tent  No.  4 
met  at  the  Coronado  last  Wednesday  at  the 
initial  luncheon  session  which  will  be  featured 
daily  in  the  swanky  Jug  restaurant  rendezvous 
at  that  hotel. 

Returned  from  a  prolonged  stay  in  New  York 
just  that  morning.  Chief  Barker  Harry  C.  Ar- 


thur, Jr.,  Fanchon  &  Marco  executive,  headed 
the  large  table  with  Louis  and  Joseph  Ansell, 
Ralph  McGowan,  vice-chairman  of  the  newly 
formed  membership  committee,  David  G.  Ar- 
thur, Edward  B.  Arthur,  James  H.  Arthur, 
Tommy  Thompson,  Rex  Williams  and  J.  L. 
Kaufman  in  attendance.  Others  who  joined  the 
round  table  during  the  luncheon  hour  were : — 
E.  L.  Murphy,  Henry  C.  Riegel,  Clyde  Brown, 
A.  L.  Hemke,  and  Harry  Crawford. 

The  round  table,  lodged  in  a  bright  corner  of 
the  Jug,  will  be  reserved  daily  for  members  of 
the  Variety  Club  and  friends.  Special  invita- 
tions have  been  extended  tD  Herbert  L.  Monk, 
Colvin  McPherson  and  Marion  Boone,  news- 
paper film  editors,  to  drop  in  as  often  as  con- 
venient. 


Tent  No.  5— Detroit 

500  Hear  Patriotic  Speeches  at  Din- 
ner Honoring  12  Pioneers;  Former 
Mayor  Walker  Is  Toastmaster 

Patriotic  service  was  the  keynote  of  Michi- 
gan Variety's  first  Pioneer  Banquet,  held  last 
Thursday  to  honor  the  12  pioneers  of  pictures 
in  this  State.  Those  honored  were  Ed  Beatty, 
president  of  Butterfield  Theatres ;  James  Ritter, 
Detroit  theatre  owner  and  member  of  the  board 
of  directors  of  Co-operative  Theatres  of  Michi- 
gan ;  Ed  Kirchner,  owner  and  operator  of  the 
Family  Theatre ;  Fred  DeLodder,  president  of 
Co-operative  Theatres ;  Bob  Peltier,  exhibitor 
of  Mount  Clemens ;  Paul  Schlossman,  general 
manager  of  up-state  Butterfield  theatres ;  Har- 
lan Starr  of  Monogram ;  Glen  Cross,  exhibitor ; 
Thomas  Ealand,  owner  of  the  Ferndale  Thea- 
tre ;  Jacob  Stocker,  Detroit  exhibitor ;  Ray 
Branch,  president  of  Allied  of  Michigan ;  Ollie 
Brooks,  Butterfield  general  manager.  Jack  Mc- 
Pherson. National  Screen  Service  manager,  pre- 
sided, and  introduced  James  J.  Walker,  former 
Mayor  of  New  York,  who  functioned  wittily  as 
toastmaster. 

In  a  speech  of  welcome,  Governor  Murray  D. 
Van  Wagoner  of  Michigan  said,  "The  develop- 
ment of  educational  motion  pictures  has  become 
almost  as  important  as  that  of  the  regular  enter- 
tainment pictures.  Now,  many  progressive  fac- 
tories are  using  films  to  train  men  for  defense 
work ;  while,  after  a  hard  day's  work,  nothing 
can  contribute  as  much  as  your  industry  to  de- 
fense workers'  relaxation." 

R.A.F.  Flight  Lieutenant  R.  C.  P.  Cullum, 
who  was  invalided  home  after  service  in  Egypt, 
talked  of  war  experiences. 

John  F.  Bugas,  in  charge  of  the  Detroit  FBI 
office,   spoke   of   the   close   co-operation  with 


Chief  Barker  Joe  Hiller  of  Tent  No.  1,  Pitts- 
burgh, Moe  Silver,  a  Barker  of  Tent  No.  1  and 
formerly  Chief  Barker  of  Tent  No.  9,  Albany, 
together  with  Mr.  and  Mrs.  Mischa  Auer  are 
shown  here  on  a  visit  to  the  Veterans'  Hospital 
in  Pittsburgh. 


groups  such  as  Variety,  upon  which,  he  said, 
Chief  J.  Edgar  Hoover  strongly  relies. 

Claude  Lee,  Paramount  Director  of  Public 
Relations,  paid  tribute  to  the  Pioneers  upon 
behalf  of  the  industry. 

Major-General  C.  R.  Powell,  U.  S.  A.,  in 
the  course  of  a  talk  on  defense  problems  and  the 
Army's  task,  paid  tribute  to  "the  splendid  film 
industry  which  has  done  so  much  to  build  pub- 
lic opinion.  It  is  a  matter  of  gratification  to 
the  Army  that  you  recognize  your  responsi- 
bility." 

Senator  Claude  Pepper  of  Florida  was  the 
principal  speaker  of  the  evening,  giving  a 
startling  frank  talk  on  the  problems  facing  this 
country,  and  paying  especial  tribute  to  the  film 
industry  for  its  pioneer  work  in  arousing  public 
opinion  to  the  dangers. 

The  banquet  was  attended  by  around  500, 
filling  the  hall,  with  representation  nearly  100 
per  cent  from  every  film  company.  Notably, 
even  the  busy  state  salesmen  were  in  off  the 
road. 


Tent  No.  8— Kansas  City 

Tent  Expects  Big  Results  From  "Hey 
Rube"  Drive;  New  Quarters  Sought; 
Griffith  Theatres  Handle  Navy  Reels 

Chief  Barker  H.  J.  Griffith  has  appointed 
Fred  Meyn,  Frank  Ritter,  and  Jerry  Zigmond 
to  serve  as  judges  for  the  winner  of  the  "Hey 
Rube"  Drive.  From  advance  reports  from 
salesmen  in  the  territory,  results  on  the  drive 
are  going  to  be  good.  Barker  Russell  Borg 
(Warner  Branch  Manager)  is  so  enthusiastic 
about  the  "Hey  Rube"  campaigns  that  he  is 
personally  conducting  a  one  man  campaign  of 
his  own.  His  salesmen  have  instructions  to 
"Bring  'em  back  a  five"  ! 

New  quarters  for  Tent  No.  8  are  being 
sought  and  will  probably  be  definitely  set  not 
later  than  June  1st. 

Tent  No.  8  is  cooperating  with  U.  S.  Navy 
Recruiting  Service  by  contacting  in  bulletin 
form  every  theatre  manager  in  the  Kansas 
City  territory  soliciting  bookings  on  Navy 
recruiting  reels.  The  booking  department  of 
H.  J.  Griffith  Theatres  is  handling  the  booking 
of  prints. 


Tent  No.  10 — Indianapolis 

Representative  Crowd  at  Barkers' 
Meeting;  Many  Barkers  Joining  Ser- 
vice; Vern  Young  Feted  on  Birthday 

A  representative  crowd  turned  out  for  the 
special  Barkers  meeting  called  by  Chief  Barker 
Ken  Collins.  It  was  a  spirited  session  with 
many  sound  resolutions  made  to  improve  the 
club.  The  appointment  of  a  club  manager  will 
be  announced  soon.  Barker  Don  Hammer  will 
be  in  charge  of  the  club's  Saturday  night  party. 
Dick  Frank  is  behind  a  swell  plan  to  raise 
money  for  charity,  namely,  a  huge  defense  bond 
giveaway. 

Charlie  Butterworth  was  in  town  last  week 
and  entertained  soldiers  at  Fort  Harrison, 
Claude  McKean,  Guy  Craig,  Art  Landes  and 
Carl  Niesse  will  work  as  a  committee  to  formu- 
late plans  for  helping  local  Service  Men's  Club. 

Barker  A.  C.  Zaring  is  reported  to  be  much 
better  and  will  visit  club  soon.  Barkers  Marc 
Wolf  and  Al  Blocher  attended  a  big  birthday 
party  in  Gary,  Indiana,  for  Barker  Vern  Young. 

Pete  Fortune  is  reported  to  be  getting  ready 
for  induction  into  the  Air  Force.  Arnold  Ray 
departed  this  week  for  the  Army. 

Charlie  Olsen  and  his  wife  are  vacationing  in 


) 


February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  15 


New  York  and  Florida.  Max  Page  is  sched- 
uled to  join  Columbia's  staff.  Howard  Mc- 
Cracken  of  National  Theatre  Supply  Company 
is  off  to  the  Navy. 

L.  J.  McGinley  is  knee-deep  in  plans  for  the 
annual  Variety  banquet.  Vaughn  Richardson 
was  in  Chicago  last  week.  Bob  and  Gale  Sher- 
wood are  back  in  town,  playing  Roll  Hoss  night 
club.  Doc  Wolf  is  putting  on  a  swell  show  at 
Melody  Inn.  Leo  Rappaport,  Circle  Theatre 
Company  head,  is  engaged  to  Dessa  Byrd,  local 
organist.  Don  Hastings'  new  radio  program 
will  be  announced  soon.  Virginia  Byrd,  WIRE 
star,  was  married  last  week.  Barker  Ralph 
lula  is  after  a  big  Army  contract.  Frank 
Parish  is  now  on  WIRE  staff.  Frank's  doing 
a  swell  job  singing  for  Army  and  Navy  boys. 

What's  happened  to  Barker  Paramount  Stev- 
ens? Irv  Fenderick  is  breaking  even  on  his 
poker.  Ole  Olson  of  Olson  &  Johnson  got  a 
giant  break  in  his  hometown  newspaper  of 
Wabash,  Indiana ;  four  more  pages  were  dedi- 
cated to  Ole  than  President  Roosevelt  got  dur- 
ing his  second  election. 

Joe  Armantrout  is  the  new  manager  of  the 
Vogue  theatre.  Barker  Connie  has  closed  his 
supper  club  on  College  Avenue.  Roy  Harold  is 
back  from  Chicago.  Al  Blocher  says,  how 
about  your  dues  ? 


Tent  No.  13— Philadelphia 

Al  Davis  Launches  Gin  Rummy  Tour- 
nament; Washington's  Birthday  Open 
House  Party  a  Huge  Success 

Barker  Al  Davis  started  his  Gin  Rummy 
Tournament  Tuesday  night,  with  a  full  house 
and  a  long  list  of  entries.  A  $25  Defense  Bond 
is  the  first  prize ;  $10  in  Defense  Stamps  the 
second  prize ;  and  $5  in  Defense  Stamps  the 
nightly  prize  to  the  evening's  winning  team. 
The  Tournament  is  set  for  four  consecutive 
Tuesdays.  Barkers  Earle  Sweigert  and  Jack 
Engel  were  the  first  week's  winners. 

The  Washington's  Birthday  "Open  House" 
Party  was  a  grand  success,  with  a  capacity 
crowd  enjoying  the  fine  floor  show  provided  by 
Barker  Sam  Stiefel  and  dancing  to  the  music 
provided  by  Jack  Lewis  and  his  Men  of  Music. 
A  good  crow  enjoyed  the  preview  Sunday 
evening. 

The  Board  of  Canvassmen  held  a  dinner  meet- 
ing Tuesday  evening,  at  which  important  mat- 
ters pertaining  to  the  good  and  welfare  of  Tent 
No.  13  were  discussed. 

Honored  guests  this  week  included  Elaine 
Barrie,  Eleanor  LaManda,  and  Elaine  Mere- 
dith, the  latter  two  from  the  cast  of  "Hellza- 
poppin" ;  also  Barkers  Al  Perretz  of  Minneap- 
olis Tent  No.  12  and  Mark  Cummins  of  the 
Cincinnati  Tent  No.  3. 


Tent  No.  23— New  England 

Dinner  Dance  Scheduled  for  April  72; 
Year  Book  to  Be  Published;  All  Pro- 
ceeds for  Club's  Charity  Fund 

A  dinner  dance  will  be  held  on  April  12,  it 
was  announced  this  week.  A  Year  Book  will 
be  published  in  connection  with  it  which  will 
contain  information  and  gossip  pertaining  to 
the  activities  of  Tent  No.  23  and  National  Va- 
riety over  the  past  year.  All  proceeds  both 
from  the  dance  and  the  Year  Book  will  be  put 
into  the  club's  Charity  Fund. 

The  committee  heading  the  affair  consists  of 
Joe  Cifre,  John  Loftus,  Harry  Rogovin,  John 
Dervin,  E.  X.  Callahan,  Murray  Weiss  Larry 
Stone  Lew  Stern,  Larry  Lasky,  Irving  Shapiro, 
Tom  Maren,  Michael  Redstone  and  Harold 
Stoneman. 

A  luncheon  meeting  was  held  in  the  club- 
rooms  on  Wednesday  of  this  week  to  discuss 
both  the  dinner  dance  and  the  Year  Book. 


<>^^^^.         Unci  mnU  rnru\j  • 


bust  mah  cacky 
britches,  Barney  Google's 
side-kick  is  in  the  movies!  That 
bodacious  hill-billy  ball  o'  fire 
will  have  them  laffin'  their 
punkin-haids  off/ 

// 


MONOGRAM 
PICTURES 


By  BILLY 
DE  BECK 


"Lot  of  good  laughs,  should 
play  well  to  all  audiences. 
Bud  Duncan  a  natural — the 
way  millions  have  come  to 
know  and  like  Snuffy." 

Film  Daily 

"Bodacious  f un  . . .  good  for 
a  first-rate  series... a  funny 
show  that  has  a  ready-made 
audience  of  delighted  fol- 
lowers." 

Hollywood  Reporter 


Bud  t>UHA 

G/?osS 


„       Based  v't,Nf 


Matures 


"Mixes  laughs  and  thrills.  Fine  direction,  good  acting 
by  quartet  of  top  character  players." 

Showmen's  Trade  Review 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


Columbia 


Drama 


60  mins. 


Leg 


(Prod.  No.  3034— Nat'l  Release,  Feb.  5) 

AUDIENCE  SLANT:  (Adult)  Will  hold 
the  interest  of  any  audience.  Better  than  the 
usual  run  of  this  type  of  offering. 

BOX  OFFICE  SLANT:  Should  fill  a 
niche  in  the  subsequent  runs.  Looks  okay 
for  the  "heavy"  portion  of  your  bill. 

Cast:  John  Howard,  Lucile  Fairbanks,  Ruth  Ford, 
Marcella  Martin,  Roger  Clark,  Elisabeth  Risdon,  Paul 
Guilfoyle,  Clancy  Cooper,  Helen  MacKellar,  Kenneth 
MacDonald,  Carol  Coombs.  Credits:  Directed  by  Lew 
Landers.  Story  by  Samuel  W.  Taylor.  Screenplay 
by  Gordon  Rigby.  Director  of  photography,  Philip 
Tannura.    Produced  by  Wallace  MacDonald. 

Plot:  A  man  who  has  been  living  under 
an  assumed  name  in  another  town,  returns 
to  his  home  town  to  save  the  life  of  another 
who  is  being  held  for  his  murder.  On  return- 
ing he  has  to  prove  his  own  innocence  of  a 
crime  for  which  he  stands  accused  and  for 
which  the  authorities  have  been  seeking 
him. 

Comment:  Here's  a  nice  program  feature 
that  should  fill  the  niche  in  the  subsequent 
runs.  It's  a  suspenseful  drama  highlighted 
by  some  good  performances  and  a  swell  di- 
rectorial job,  and  will  hold  the  interest  of 
any  audience  for  its  full  sixty  minutes.  In 
many  ways  the  film  is  better  than  the  usual 
run  of  this  type  of  screenfare,  and  although 
it  has  no  big  marquee  names  to  help  bring 
them  in,  it's  first-rate  entertainment.  John 
Howard  heads  the  cast  with  a  hangup  por- 
trayal, assisted  by  Lucile  Fairbanks,  Ruth 
Ford,  Marcella  Martin  and  Elisabeth  Risdon. 
The  other  supporting  roles  are  well  handled. 
Arrange  an  advance  showing  for  local  crime 
prevention  agencies.  Distribute  heralds  made 
up  to  resemble  a  court  summons.  Check 
pressbook  for  merchandise  tieups. 

Catchline:  "He  returned  to  liberate  the 
man  who  once  sought  his  life." 


Adventures  of  Martin  Eden 


Columbia 


Drama 


87  mins. 


(Prod.  No.  not  set— Nat'l  Release,  Feb.  26) 

AUDIENCE  SLANT:  (Adult)  Tops  in 
dramatic  screenfare,  loaded  with  enjoyment 
for  any  audience.  It  has  superlative  act- 
ing and  direction. 

BOX  OFFICE  SLANT:  A  big  picture 
that  should  be  in  the  big  money  class.  Will 
profit  by  word-of-mouth.  Looks  like  a  good 
bet  for  all  situations. 

Cast :  Glenn  Ford,  Claire  Trevor,  Evelyn  Keyes, 
Stuart  Erwin,  Dickie  Moore,  Ian  MacDonald,  Frank 
Conroy,  Rafaela  Ottiano,  Pierre  Watkin,  Regina  Wal- 
lace, Robert  J.  McDonald.  Credits:  Directed  by  Sid- 
ney Salkow.  Screenplay  by  W.  L.  River.  Director  of 
photography,  Franz  F.  Planer.  Produced  by  B.  P. 
Schulberg. 

Plot:  A  sailor-writer  dedicates  his  life  to 
winning  the  freedom  of  a  fellow  sailor  who 
has  been  sentenced  to  twenty  years  imprison- 
ment for  mutiny.  In  his  ship's  diary,  called 
"Death  Wagon"  is  the  real  story  of  the 
cruelty  and  inhuman  treatment  of  the  cap- 
tain of  the  ship.  The  publishing  of  the  book 
brings  a  demand  for  a  new  trial  and,  the 
freedom  of  the  sailor. 

Comment:  A  feast  of  superlative  acting 
plus  an  excellent  directorial  job  by  Sidney 
Salkow  makes  this  a  sound  piece  of  enter- 
tainment; tops  in  the  current  dramatic  field. 
Produced  on  a  large  scale,  its  only  weak- 
ness may  be  the  lack  of  marquee  strength, 
but  this  should  be  overcome  by  word-of- 


;ion  of  Decency  Ratings 

(For  Week  Ending  Feb.  28) 
SUITABLE  FOR  GENERAL  PATRONAGE 

Arizona  Bound  What's  Cookin? 

Bashful  Bachelor  Small  Town  Deb 

Courtship  of  Andy  Hardy 
SUITABLE  FOR  ADULTS  ONLY 
Adventures  of  Martin  Eden 

Mystery  of  Marie  Roget 
OBJECTIONABLE  IN  PART 
Almost  Married 

mouth  advertising  after  the  first  day's  run. 
The  Jack  London  story  starts  with  a  bang 
and  ends  up  the  same  way.  In  between  the 
story  runs  from  one  entertaining  sequence 
to  another,  engrossing  screenfare  for  any 
audience.  Too  much  cannot  be  said  about 
the  work  of  Glenn  Ford,  whose  trouping  in 
the  title  role  will  be  remembered.  Other  out- 
standing performances  are  delivered  by  Claire 
Trevor,  Evelyn  Keyes,  Ian  MacDonald  and 
Stuart  Erwin.  In  fact,  every  one  from  star 
to  bit  player  is  perfectly  cast.  Salkow's 
megaphoning,  his  most  important  to  date, 
is  a  work  of  art.  He  and  the  producer  rate 
a  big  hand  for  a  highly  interesting  picture. 
Adding  materially  to  the  film's  worth  are 
the  musical  score,  art  direction  and  pho- 
tography. A  nautical  display  is  suggested 
for  front  and  lobby.  This  idea  could  also 
be  carried  out  atop  your  marquee.  You  have 
a  natural  tieup  with  book  stores  on  the 
Jack  London  novels.  A  special  showing  for 
men  in  the  service  will  get  loads  of  good 
publicity  if  exploited  properly. 

Catchline:  "An  intimate  trip  on  the  Death 
Wagon." 


Thunder  River  Feud 

Monogram  Western  72  mins. 

(National  Release  Jan.  9) 

AUDIENCE  SLANT:  (Family)  Good 
standard  action-comedy  Western  of  the 
Range  Buster  series. 

BOX  OFFICE  SLANT:  Should  match 
the  returns  from  those  that  have  preceded 
it  in  the  series. 

Cast:  Ray  Corrigan,  John  King,  Max  Terhune, 
Jan  Merrick,  George  Cheeseborough,  Jack  M.  Holmes, 
Rick  Anderson,  Carlton  Young,  Carl  Mathews,  Budd 
Buster,  Ted  Mapes,  Steve  Clark,  Rex  Felker,  others. 
Credits:  Directed  by  S.  Roy  Luby.  Produced  by 
George  Weeks.  Screenplay  by  Earle  Snell  and  John 
V.  Rogers,  from  Snell's  original.  Director  of  pno- 
tography,  Robert  Kline. 

Plot:  The  Range  Busters  split  for  a  va- 
cation. All  end  up  at  the  ranch  of  Jan  Mer- 
rick's father,  Ray  Corrigan  posing  as  a  dude 
novelist  to  impress  the  girl,  John  King  as 
Corrigan  by  virtue  of  having  been  photo- 
graphed wearing  the  latter's  rodeo  champion- 
ship belt,  and  Max  Terhune  because  he  used 
to  work  for  the  girl's  father.  A  long- 
standing feud  bars  the  girl's  romance  with 
Carlton  Young,  son  of  the  owner  of  the  ad- 
joining ranch.  Her  father  names  King 
ranch  foreman  and  in  a  series  of  speedy 
battles  the  Range  Busters  prove  that  the 
discharged  foreman  has  been  stealing  cattle 
from  both  ranches  and  keeping  the  feud 
alive  for  his  own  benefit. 

Comment:  With  perhaps  a  little  more  at- 
tention to  the  comedy  side  than  is  usuo.l  in 
these  scripts — through  sending  Corrigan  to 
the  girl's  ranch  disguised  as  an  English  dude- 
author,  this  picture  follows  the  same  general 
plot  plan  which  has  proven  successful  with 


audiences  in  the  Range  Buster  series.  The 
main  variation  from  standard  is  that  Corri- 
gan's  dude  activities  carry  the  comedy  which 
has  been  previously  delegated  to  Terhune 
and  his  dummy,  while  the  latter  plays  a 
practically  straight  role  in  this  one.  Excel- 
lent choice  of  outdoor  locations  make  this 
one  of  the  strongest  of  the  series  for  scenic 
values.  There  is  also  less  stress  on  music, 
King  singing  only  two  songs  for  the  entire 
picture.  Putting  Corrigan  in  ranch  dude 
costume  suggests  a  change  in  street  bally- 
hoo from  the  costumes  usually  considered 
with  these  Westerns,  otherwise  any  of  the 
exploitation  stunts  which  have  been  used 
in  the  Range  Buster  series  will  bear  repe- 
tition. Pickup  of  Tucson  rodeo  scenes  in 
the  picture  can  be  tied  in  with  a  lobby  dis- 
play of  local  rodeo  trappings  and  trophies  for 
exhibitors  located  so  that  such  material 
may  be  gathered  without  too  great  a  cost. 

Catchline:  "Cool  heads  and  hot  lead  solve 
a  western  war." 


Professor  Creeps 


Dixie  National 


63  mins. 


Comedy 

AUDIENCE  SLANT:  (Family)  Novelty 
and  natural  humor  make  it  a  good  second 
feature  bet  for  any  house. 

BOX  OFFICE  SLANT:  Besides  its  ob- 
vious draw  in  Negro  theatres,  it  can  be 
booked  for  general  audiences  as  well. 

Cast:  F.  E.  Miller.  Manton  Moreland,  Florence 
O'Brien,  Maceo  B.  Sheffield,  Arthur  Ray,  Margaret 
Whitten,  Shelton  Brooks,  Jesse  Cryer,  Billy  Mitchell, 
Zack  Williams,  Charles  Hawkins,  Clarence  Hargrave, 
John  Lester  Johnson,  Nappie  Whiting,  others.  Credits: 
Directed  by  William  Beaudine.  Produced  by  Jed 
Buell.  Screenplay  by  William  X.  Crawley,  Roy 
Clements  and  Jed  Buell  from  Robert  Edmunds'  origi- 
nal.   Director  of  photography,  Arthur  Martinelli. 

Plot:  F.  E.  Miller  and  Manton  Moreland 
are  co-owners  of  a  detective  agency,  where 
Miller  solves  imaginary  crimes  and  More- 
land  sleeps.  While  his  partner  goes  for 
money  to  buy  lunch,  Moreland  dreams  they 
are  involved  in  a  case  involving  Florence 
O'Brien,  an  heiress;  her  suitors  who  disap- 
pear as  the  result  of  magic  by  Arthur  Ray, 
her  uncle,  and  a  gorilla  escaped  from  a  circus. 

Comment:  There  are  very  few  houses 
catering  to  general  audiences  which  cannot 
play  this  as  a  novelty  second  feature  where 
laughs  are  necessary.  It  has  well-timed 
standard  farce,  although  in  some  spots  not 
enough  footage  was  allowed  between  the 
comedy  dialogue  for  audience  laughs.  Man- 
ton  Moreland  is  the  only  player  in  the  group 
whose  name  will  mean  anything  in  advance 
announcements.  Therefore  a  most  logical 
booking  would  be  with  some  dramatic  fea- 
ture whose  stars  can  supply  the  needed 
name  value.  William  Beaudine's  direction  is 
in  keeping  with  the  farce  standards  the 
screen  has  long  approved,  and  both  Miller 
and  Moreland  prove  experienced  comedians 
with  a  fine  sense  of  timing.  In  the  feminine 
role,  Margaret  Whitten  as  the  secretary 
makes  the  most  impressive  showing,  com- 
bining ability  to  feed  straight  lines  to  the 
two  comed'ans  with  a  most  natural  per- 
sonalis. Word-of-mouth  approval  is  sure 
to  further  the  profit  on  this  one  when  used 
by  showmen  who  like  to  get  an  occasional 
touch  of  novelty  in  their  bookings.  The  pic- 
ture has  the  best  balanced  combination  of 
action  and  farce  dialogue  seen  in  a  long 
time. 

Catchline:  "A  black-magic  riot  of  un- 
adulterated farce." 


February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  17 


Frisco  Lil 


Universal  Drama  60  mins. 

(Prod.  No.  6027— Nat'l  Release.  March  13) 

AUDIENCE  SLANT:  (Adult)  A  well- 
done  feature  that  should  please  most  theatre- 
goers.  Time-worn  story  its  only  drawback. 

BOX  OFFICE  SLANT:  Satisfactory  for 
the  supporting  spot  on  duals. 

Cast:  Irene  Hervey.  Kent  Taylor,  Minor  Watson, 
Terome  Cowan.  Samuel  S.  Hinds,  Milburn  Stone, 
Mattv  Fain,  Claire  Whitney,  Emmett  Lynn.  Harry 
Strang.  Tonv  Paton,  Selmer  Jackson,  Harry  C.  Brad- 
ley. Gus  Glassmire,  Paul  McVey.  Credits:  Directed 
by  Erie  C.  Kenton.  Original  story  by  Arthur  V. 
Tones  and  Dorcas  Cochran.  Screenplay  by  George 
Bricker  and  Michel  Jacoby.  Photographed  by  Charles 
Van  Enger.  Art  director,  Jack  Otterson.  Associate 
producer.  Paul  Malvern. 

Plot:  A  young  law  student  is  in  love  with 
her  instructor,  who  is  unaware  that  she  is 
the  daughter  of  a  famous  gambler.  When 
her  father  is  trapped  into  facing  a  murder 
charge,  she  becomes  a  dealer  in  his  club 
and  uncovers  evidence  that  acquits  him. 

Comment:  Here's  a  well  made  program 
feature  that  develops  into  pleasing  enter- 
tainment thanks  to  the  commendable  work 
of  the  cast.  Its  drawback  is  a  time  worn 
story — the  kind  most  audiences  will  spot 
after  the  unreeling  of  the  first  few  feet. 
Under  Erie  C.  Kenton's  fine  direction,  it's 
a  much  better  piece  of  entertainment  than 
might  be  expected  from  the  script,  and 
should  prove  satisfactory  for  the  supporting 

spot  on   most  duals.    Irene   He   meets 

the  demands  of  her  role  like  reasoned 
trouper  and  is  definitely  easy  on  the  eyes. 
It  is  her  work  and  the  performances  of  Kent 
Taylor,  Minor  Watson  and  the  rest  of  the 
cast  that  is  responsible  for  the  picture's 
success.  Paul  Malvern  handled  the  produc- 
tion reins  in  his  usual  able  manner.  If 
possible,  borrow  gambling  equipment  from 
your  local  police  department  and  display 
same  in  your  lobby.  Novel  heralds  printed 
in  shape  and  size  of  playing  cards,  could 
be  distributed  in  advance  of  showing.  A 
card  manipulator  might  be  secured  for  your 
lobby,  during  the  run. 

Catchlinej  "She  dealt  them  from  the  top 
of  the  deck." 


Harvard,  Here  I  Come 

Columbia  Comedy  65  mins. 

(Prod.  No.  3039— Nat'l  Release,  Dec.  18) 

AUDIENCE  SLANT:  (Family)  Trite 
situations  make  this  too  dull  for  general 
audiences. 

BOX  OFFICE  SLANT:  A  minor  sup- 
porting dish. 

Cast:  Maxie  Rosenbloom,  Arline  Judge.  Stanley 
Brown,  Don  Beddoe,  Marie  Wilson.  Virginia  Sale, 
Byron  Foulger.  Boyd  Davis.  Julius  Tannen.  Walter 
Baldwin  Tom  Herbert,  Larry  Parks,  George  McKay, 
John  Tyrrell.  Credits:  Directed  by  Lew  Landers. 
Original  story  by  Karl  Brown.  Screenplay  by  Albert 
Ouffy.  Photographed  by  Franz  F.  Planer.  Produced 
by  Wallace  MacDonald. 

Plot:  Maxie  Rosenbloom  enters  Harvard 
where  they  proceed  to  prove  he's  the  na- 
tion's "No.  1  Moron,"  a  sort  of  throwback 


SHOW  SCHEDULES 

The  upward  march  of  industrial  and  de- 
fense activity  is  bringing  a  change  in  work- 
ing conditions  that  has  a  pronounced  effect 
on  theatre  attendance.  In  many  instances 
the  manipulation  of  the  time  schedule  will 
be  most  important  in  preventing  the  new 
working  conditions  from  taking  a  toll  of 
theatre  receipts.  In  others  a  change  of  show 
time  may  increase  revenue  by  capitalizing  on 
the  business  made  possible  due  to  night 
shifts  at  factories  and  war  supply  industries 
by  putting  on  late  shows  and,  in  some  in- 
stances, midnight  performances  on  one  or 
more  mid-week  nights. 


FREE  POST  CARDS 

If  you  want  to  bring  forceful  attention  to 
one  of  your  coming  attractions  try  circulariz- 
ing your  mailing  list  with  postal  cards  mailed 
from  New  York  City  recommending  the  pic- 
ture. Showmen's  Trade  Review  will  supply 
the  cards  free.  Just  advise  us  the  number 
of  cards  needed  for  your  list.  You  address 
and  inscribe  whatever  message  you  desire; 
affix  one  cent  postage  and  return  the  cards 
to  us  for  mailing  from  New  York  City. 


to  primitive  man.  Resultant  publicity  finds 
Maxie  the  recipient  of  countless  offers  from 
manufacturers  to  endorse  their  product,  a 
guarantee  that  23,000,000  other  morons  will 
rush  to  buy  them. 

Comment:  What  could  have  been  a  very 
funny  picture,  takes  a  nose-dive  due  to  a 
poor  script.  The  result  is  a  dull  piece  of 
entertainment  for  the  subsequent  and  grind 
runs  Audiences  who  can  stand  an  hour  of 
Maxie  Rosenbloom,  killing  the  English  lan- 
guage, may  enjoy  it.  The  basic  idea  was 
funny  but  it  was  left  somewhere  on  the  cut- 
ting room  floor.  An  above-the-average  sup- 
porting cast  which  includes  such  fine  players 
as  Arline  Judge,  Stanley  Brown,  Don  Bed- 
doe  and  Marie  Wilson,  are  wasted  and  some- 
times lost  in  the  proceedings.  Lew  Landers' 
direction  is  speedy,  but  he  never  overcomes 
the  trite  situations.  Distribute  reprints  of 
the  recent  Harvard  Lampoon  "blast"'  on 
Hollywood.  This  could  also  be  blown  up  for 
your  lobby.  A  college  front  with  pennants, 
banners,  etc.,  might  help. 

Catchline:  "Slapsie  Maxie  goes  to  college 
and  'moiders'  them." 


Enjoy  Your  Job  or 
Face  Loss  of  Patrons 

Addressing  managers  of  Warner  theatres  in 
the  Chicago  and  Wisconsin  territory,  Charles  H. 
Ryan,  district  supervisor,  admonishes  them  to 
"enjoy"  their  jobs  or  face  loss  of  patronage. 

"Managing  a  theatre  is  strictly  a  business 
proposition,  as  all  of  us  are  willing  to  concede 
without  argument,"  writes  Ryan  in  the  circuit's 
exploitation  bulletin. 

"The  theatre  manager  who  doesn't  carry 
around  with  him  an  atmosphere  of  enjoying  his 
job  is  beaten  before  he  starts.  The  only  thing 
we  have  to  sell  is  the  conviction  that  within  the 
theatre  dwells  amusement,  joy,  escape,  illusion, 
adventure,  glamor,  romance.  Don't  expect  your 
patrons  to  bring  it  in!  It's  our  job  to  see  that 
they  take  it  out  with  them — and  come  back  for 
more !  If  we  don't  naturally  dream  exploita- 
tion, isn't  it  possible  we  ought  to  be  selling  tin- 
ware or  tea,  and  leave  the  theatre  business  to 
those  who  do? 

"Theatre-going  is  variously  regarded  as  a 
luxury ;  a  necessity,  to  be  eked  out  at  almost  any 
sacrifice;  an  escape  from  reality;  or  just  some- 
where to  go  tonight.  It  is  and  ought  to  be  as 
far  removed  as  possible  from  the  defeats  of  the 
world  of  reality. 

"It  is  an  axiom  of  selling  strategy  that  the 
only  way  to  get  people  to  do  a  thing  is  to  make 
them  zcaut  to  do  it!  Once  the  theatre  manager 
faces  this  fact  and  rises  himself  to  it,  he  will 
forever  cease  expecting  them  to  come  to  his 
show  merely  because  he  wants  them  to." 


First  Male  Baby  Gets  Bond 

The  first  male  baby  born  in  Philadelphia  dur- 
ing the  engagement  of  "Babes  on  Broadway" 
received  a  Defense  Bond  from  Mickey  Rooney 
as  a  highlight  of  the  "Babes  on  Broadway" 
campaign  put  over  by  Everett  Callow,  Warner 
Theatres.  The  local  Daily  Nczes  made  the 
award. 


FUN  FOR 
EVERYONE 
IN  A  BIG 
PICTURE 


WE  have 
MADE  a 

•  NEW 
JUDY  |yj 
CANOVA 

'  HIT  in 

RESPONSE  to 
.  THE  demands 

OF  all  the 

FANS  who 
'  ROARED 

WITH  glee  at 

HER  antics  in  "SIS 

•  HOPKINS."  We've  called  it 
"SLEEPYTIME  GAL,"  but 
REST  assured  that  there  is 

'  NOTHING  sleepy  about 

ITS  side-splitting 
,  COMEDY  or  its,, 

TUNEFUL 

MUSICAL 
-  MOMENTS. 

JUDY  plays 

THE  title  role, 
'  WITH  TOM 

BROWN,  BILLY 
.  GILBERT,  RUTH 

TERRY,  THURSTON 

HALL,  ELISHA  COOK,  JRT 
,  MILDRED  COLES,  HAROLD 

HUBER,  and  those  radio  stars, 

JERRY  LESTER  and 

►  SKINNAY  ENNIS  and  his 
BAND  to  complete  the  list 
OF  top-flight  favorites. 

'  THESE  folks  are 

ALL  great 
,  ENTERTAINERS. 

AND  they  do  a 

BANG-up  job 

>  IN  this  fast- 
MOVING  force 
COMEDY  with 

"  MUSIC. 

REPUBLIC  has 
.  REALLY  gone  to 

TOWN  on 

"SLEEPYTIME 
■  GAL,"  and  the  *  I 

RESULT  is  a  pleasure  J 

TO  us  and  to  you. 
'  WHEN  JUDY  sings  to 

THE  melodic 

•  ACCOMPANIMENT  of  SKINNAY 
ENNIS  and  his  fine  band,  your 
TOES  will  tap  in  tuneful  applause. 
THE  whole  show  is  a  wide-awake 
SCREENFUL  of  pleasure  for  you. 

,  "SLEEPYTIME  GAL"  is  the  name, 
AND  it's 


L 


A  REPUBLIC  PICTURE 


Page  18 


SHOWMEN'S    TRADE  REVIEW* 


February  28,  1942 


Life  of  a  Thoroughbred  (Excellent) 

20th-Fox  (2302)  Sports  Review  No.  2  10  mins. 

This  subject  starts  practically  at  the  birth  of 
a  thoroughbred  horse  in  Kentucky  and  follows 
him  right  through  life  to  his  victory  on  the 
track  at  the  Kentucky  Derby,  the  Preakness, 
Belmont  and  other  famous  tracks.  There  are 
a  number  of  famous  horses  shown  in  this  sub- 
ject which  should  be  a  delight  not  only  to  the 
racing  fans  but  to  any  one  who  likes  horseflesh. 
The  opening  scenes  of  the  babyhood  of  a  foal, 
his  emergence  as  a  colt,  his  training  and  sur- 
roundings are  particularly  outstanding.  The 
narration  is  handled  by  Ed  Thorgersen. 


The  Hungry  Wolf 

MGM  (W-344)  Cartoon  No.  4 


(Fair) 

8  mins. 


This  one  moves  too  slowly  to  be  entertaining. 
The  Big  Bad  Wolf  is  gaunt  and  emaciated 
when  a  tiny  rabbit  enters  his  abode  as  refuge 
from  a  severe  blizzard.  The  Wolf  prepares  to 
eat  the  rabbit  but  becomes  soft-hearted  when 
the  bunny  proves  so  kindly  and  helpful.  Suffer- 
ing a  change  of  heart  when  the  rabbit  has  left, 
the  wolf  starts  in  pursuit  and  falls  in  a  snow- 
drift from  which  he  is  rescued  by  the  rabbit's 
family  and  taken  to  the  comforts  of  their  warm 


Colorful  North  Carolina    (Very  Good) 

MGM  (T318)  Traveltalk  No.  8  9  mins. 

The  scenic  splendors  of  the  colorful  mountain 
ranges  of  North  Carolina  and  the  descendants 
of  the  people  who  originally  settled  the  state 
provide  most  of  the  material  in  this  excellent 
FitzPatrick  color  reel.  Outstanding  are  shots 
of  the  Rhododendron  Festival,  an  annual  event 
to  which  the  beauties  of  all  Southern  states  are 
invited  to  participate  for  the  title  of  Queen,  and 
the  blow  gun  and  bow  and  arrow  proficiency 


portrayed  by  a  group  of  actual  descendants  of 
the  Cherokee  Indians,  who  once  enjoyed  the 
entire  area  as  a  Government  Indian  Reserva- 
tion. The  beauties  of  modern  Ashville  are  shown 
in  striking  contrast  to  the  natural  wonders  of 
Blowing  Rock  and  the  homes  of  the  mountain- 
eers who  still  live  on  the  lands  that  have  been 
family  heritages  since  the  American  Revolution. 

What  About  Daddy  (Good) 

MGM  (S-365)  Pete  Smith  No.  5  10  mins. 

Pete  Smith's  smart  and  funny  wisecracks  do 
much  to  emphasize  the  comic  action  of  this  film 
depicting  the  antics  of  a  father  from  the  mo- 
ment when  the  "secret"  expectancy  of  an  heir 
is  first  ascertained  right  to  the  final  hospital 
chapter.  With  a  book  as  guide,  the  expectant 
father  endeavors  in  every  way  to  follow  the 
myriad  rules  as  to  precautions  against  happen- 
ings that  might  disturb  the  mental  or  physical 
pulse  of  the  mother.  His  attempts  to  provide 
for  her  every  wish  provoke  many  funny  situa- 
tions and  the  film  ends  with  papa  in  the  hospital 
bed  getting  his  first  peak  at  the  baby  whose 
coming  has  created  such  havoc  in  an  otherwise 
orderly  home.    W.  Jason  is  the  producer. 


Melodies  Old  and  New 

MGM  (C-394)  Our  Gang  No.  4 


(Fair) 

11  mins. 


The  attempts  of  Our  Gang  kids  to  put  on  a 
basement  variety  show  in  order  to  raise  money 
for  football  uniforms  seem  a  trifle  too  perfect 
for  amateurs  and  not  amateurish  enough  to  be 
particularly  funny.  Scrappy  and  Darla  are  a 
little  too  protototype  and  best  bits  are  Darla's 
singing  of  'When  Mama  Wore  a  Bustle"  and 
the  mixture  of  old  time  and  modern  dances. 
However  the  subject  will  more  than  likely  go 
well  with  the  youngsters,  but  the  adults,  who 
measure  this  by  past  performances  of  the  Gang, 
will  be  disappointed.    E.  Cahn  produced. 


NEWSREEL  SYNOPSES 


(Released  Saturday,  February  28) 

PARAMOUNT  (No.  53)— Outboard  motorboat  race 
at  Bothel,  Wash. ;  International  sportsmen's  show  in 
Chicago;  Rangoon  rushes  aid  shelters  as  Japanese 
drive  on — Americans  bag  40  Japanese  planes  in  two 
days;  Dodgers  training  at  Havana;  German  and  Ital- 
ian nationals  leave  Venezuela;  FBI  seizes  Axis  propa- 
ganda; Kentucky  quadruplets  celebrate  first  birthday; 
Japanese  submarine  shells  West  Coast;  U.  S.  parachute 
troops  on  skis  in  Utah. 

MOVIETONE  (Vol.  24,  No.  50)— Evacuees  from 
Honolulu;  Scenes  of  Rangoon;  Japanese  submarine 
shells  West  Coast;  Carnival  at  Rio  de  Janeiro;  Secre- 
tary Knox  speaks  at  Navy  Relief  Dinner;  Garand 
rifles;  Generals  learn  to  be  motor  mechanics;  U.  S. 
parachute  troops  on  skis  in  Utah;  Kentucky  quadrup- 
lets celebrate  first  birthday;  Dodgers  training  in  Ha- 
vana; Bobsledding  at  Bridgeton,  Me.;  Sportsmen's 
show  at  Grand  Central  Palace. 

PATHE  (Vol.  14,  No.  53)— Japanese  submarine  shells 
West  Coast;  Scenes  of  Rangoon;  Chicago  prisoners 
sentenced  to  death  plead  for  military  service;  Carnival 
at  Rio  de  Janeiro ;  Generals  learn  to  be  motor  mechan- 
ics; U.  S.  parachute  troops  on  skis  in  Utah;  Figure- 
skating  champion  crowned  at  Chicago;  Dodgers 
training  in  Havana. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  248)— Japanese 
submarine  shells  West  Coast;  Scenes  of  Rangoon; 
Wavell  rallies  native  troops  somewhere  in  the  Orient; 
R.A.F.  raids  Nazis  in  Libya;  Navy  families  leave 
Hawaii;  U.  S.  parachute  troops  on  skis  in  Utah;  Navy 
Relief  parade  in  New  York;  Ann  Rutherford  queen  at 
Army-Navy  Relief  Ball  in  New  Orleans;  Battling 
bantams  slug  it  out  in  New  York;  Outboard  motor- 
boat  race  at  Bothel,  Wash. 

UNIVERSAL  (Vol.  15,  No.  62)— Japanese  submarine 
shells  West  Coast;  Navy  families  leave  Hawaii;  Navy 
Relief  parade  in  New  York;  Boy  Scouts  honor  Wash- 
ington at  Valley  Forge;  U.  S.  parachute  troops  on 
skis  in  Utah;  Ohioan  invents  substitute  material  for 
rubber  tires;  Men's  war  fashions;  Kentucky  quadrup- 
lets celebrate  first  birthday;  Bobsledding  at  Bridgeton, 


Me.;  Sportsmen's  show  at  Grand  Central  Palace;  Out- 
board motorboat  race  at  Bothel,  Wash. 


(Released  Wednesday,  February  25) 

MOVIETONE  (Vol.  24,  No.  49)— Roosevelt  explains 
vast  scope  of  war;  Submarines  shell  Dutch  Island  of 
Aruba  in  Caribbean;  U.  S.  troops  at  sea;  Destroyer 
Shaw  reaches  West  Coast  port  (except  Chicago)  ; 
Chinese  pilots  trained  at  Williams  Field,  Ariz,  (except 
Chicago)  ;  Mayor  Kelly  announces  opening  of  club 
for  service  men  in  Chicago  (Chicago  only);  Inter- 
national ice-boat  races  at  Lake  St.  Clair,  Mich. ; 
Girls  drill  in  Chicago  gymnasium. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  247)— Sub- 
marines shell  Dutch  Island  of  Aruba  in  Caribbean; 
Roosevelt  explains  vast  scope  of  war;  U.  S.  troops 
at  sea;  Tourist  trains  collide  head-on  (except  San 
Francisco);  Girls  drill  in  Chicago  gymnasium;  Women 
become  traffic  cops  on  West  Coast  (San  Francisco 
only)  ;  International  ice-boat  races  at  Lake  St.  Clair, 
Mich. 

PATHE  (Vol.  14,  No.  52) — Roosevelt  explains  vast 
scope  of  war;  Submarines  shell  Dutch  Island  of 
Aruba  in  Caribbean;  U.  S.  troops  at  sea;  Destroyer 
Shaw  reaches  West  Coast  port;  N.Y.A.C.  track 
meet  in  New  York  (except  Los  Angeles  and  San 
Francisco)  ;  Women  traffic  cops  on  West  Coast  (Los 
Angeles  and  San  Francisco  only). 

UNIVERSAL  (Vol.  15,  No.  61 )— Roosevelt  asks 
"victory"  effort;  Submarines  shell  Dutch  Island  of 
Aruba  in  Caribbean;  U.  S.  troops  at  sea;  Destroyer 
Shaw  reaches  West  Coast  port;  Twin  destroyers 
launched  at  Boston,  Mass. ;  A.  F.  of  L.  begins  billion- 
dollar  Defense  Bonds  drive  at  Concord,  Mass.;  Two 
tourist  trains  collide  head-on  near  Hypoluxe,  Fla. ; 
Mock  "Nazi"  invasion  staged  at  Winnipeg,  Manitoba. 

PARAMOUNT  (No.  52)— Mock  "Nazi"  invasion 
staged  at  Winnipeg,  Manitoba;  Submarines  shell  Dutch 
Island  of  Aruba  in  Caribbean;  Trial  to  fix  French 
defeat  gets  under  way;  Joe  Lockhart  honored;  Roose- 
velt explains  vast  scope  of  war. 


Hedda  Hopper's  Hollywood  No.  3 

(Good) 

Para.  (Zl-3)  10  mins. 

Hedda  Hopper  first  visits  Carl  Spitz,  famous 
dog  trainer,  and  w  atches  him  coach  canines  for 
film  roles.  Anyone  who  likes  dogs  will  be 
fascinated  by  this  sequence.  The  second  se- 
ciuence  is  a  hunting  expedition  with  Ernest 
Hemingway  and  his  wife,  Martha  Gellhorn, 
and  Gary  Cooper  and  his  wife,  Sandra  Shaw 
and  Anna  Roosevelt  Boettiger.  The  latter  is 
fairly  interesting. 


(Good; 

11  mins. 


Quiz  Kids  No.  3 

Para.  (Ql-3) 

The  Quiz  Kids  here  are  as  clever  as  ever  in 
answering  queries  on  poetry,  literature,  fact  and 
fancy.  Gerard  Darrow,  8-year-old  prodigy  dem- 
onstrates a  couple  of  dance  steps.  Otherwise, 
the  subject  is  pretty  much  like  the  radio  pro- 
gram. Leslie  Roush  directed. 


Minnesota,  Land  of  Plenty  (Good) 

MGM  (T317)  Traveltalk  No.  7         10  mins. 

Does  an  excellent  job  of  selling  Minnesota 
and  its  various  amusement,  industrial,  and  civic 
development  features.  The  footage  contains 
everything  from  shots  of  old  Fort  Portage, 
evidently  changed  but  little  since  it  was  one  of 
the  Nation's  outposts  on  the  Northwest  passage, 
to  _  the  modern  skyscrapers  of  St.  Paul  and 
Minneapolis,  and  the  busy  docks  of  Duluth. 
Interesting  views  of  the  many  lakes  that  dot 
the  state  and  some  shots  of  the  grass  bathing 
beaches  fill  out  the  subject — which  closes  with 
a  glimpse  of  the  mighty  Mississippi  at  the  place 
of  its  unpretentious  start.  Accompanying  ex- 
planatory dialogue  by  Producer  FitzPatrick  is 
well  done  but  at  times  the  camera  seems  to 
move  too  rapidly  for  the  clearest  of  color  pic- 
tures. 

Flag  of  Mercy  (Very  Good) 

MGM  (K-383)  Passing  Parade  No.  3 

10  mins. 

John  Nesbit,  in  accompaniment  to  the  film 
footage  originally  released  a  few  years  ago 
under  the  title  of  "Angels  of  Mercy,"  retells 
the  story  of  Clara  Barton,  the  American  woman 
who  first  saw  the  necessity  of  women  nurses 
on  the  battlefields  and  tried  to  enlist  in  the 
American  Army  during  the  Civil  War.  The 
scenes  are  laid,  for  the  most  part,  in  the  era 
of  the  Civil  War  and  Sarah  Haden  does  some 
fine  work  portraying  the  vicissitudes  that  beset 
the  founder  of  the  world-wide  Red  Cross  move- 
ment before  she  secured  universal  recognition 
for  the  agency  of  mercy.  The  entire  subject  is 
a  strong  appeal  for  support  of  the  Red  Cross 
in  these  trying  times  when  so  many  demands 
are  being  made  on  the  resources  of  the  organi- 
zation.   E.  Cahn  produced. 


Appeal  to  Foreign  Element 

Pick  out  some  single-  and  double-reel  sub- 
jects that  will  appeal  to  the  foreign  element  of 
your  population.  You  might  be  able  to  sell  a 
lot  of  tickets  if  you  tell  them  about  it  in 
advance. 


It's  Up  to  You  to  Find  Them 

Sell  your  entire  show.  There  are  a  lot  of 
patron  dollars  hidden  in  the  short  subjects  on 
your  program. 


February  28,  1942 


SHOWMEN'S    TRADE    R  E  V  I  E  W 


Page  19 


PRESENTS 


WHAT  IT  TAKES 


IT'S  A  great  business — if  you've 
got  what  it  takes! 
That,  gentlemen,  sums  up  the 
whole  idea  of  the  business  of  run- 
ning a  motion  picture  theatre. 
What  it  takes  is  extraordinary  ad- 
ministrative and  executive  ability. 
And  the  best  proof  of  that  is  the 
fact  that  in  competition  with 
some  of  the  ablest  men  in  this 
country  such  theatre  executives  as 
B.  V.  Sturdivant,  Bob  Poole  and 
other  prominent  Los  Angeles  in- 
dustry men  have  worked  out  a 
civilian  defense  organization  which 
has  been  cited  as  a  model  to  the 
national  government.  Up  in  New 
England,  Samuel  Pinanski,  as  head 
of  the  Massachusetts  Amusement 
Industry  Division  of  the  State's 
Committee  on  Public  Safety,  has 
won  the  highest  praise  of  the  ex- 
ecutive director  of  the  entire  ci- 
vilian defense  organization  for  the  state,  because  of  the 
excellent  program  he  and  his  assistants  on  the  job  have 
worked  out  for  protection  of  the  public  in  the  event  of 
air  raids. 

Theatre  managers  who  look  forward  to  progressive 
promotion  to  higher  posts  in  theatre  organizations  or 
operating  theatres  of  their  own,  have  picked  themselves 
a  field  of  endeavor  in  which  the  most  alert  type  of 
thinking,  training  in  directing  the  work  of  others,  but 
above  all  a  keen  sense  of  responsibility  to  their  organiza- 
tion and  the  public  it  serves,  are  not  only  assets  but 
downright  necessities. 

This  publication  has  been  presenting,  from  its  initial 
issue,  information  on  how  the  theatre  should  be  con- 
ducted to  conform  to  high  standards  of  safety,  courtesy 
and  appeal,  in  addition  to  stressing  the  dollars-and-cents 
necessity  of  constructing  programs  which  please  tin 
greatest  number  of  patrons  and  selling  methods  which 
attract  the  greatest  number  of  potential  patrons.  It 
must  be  quite  plain  to  any  newcomer  or  more  seasoned 
manager  that  this  business  of  running  a  theatre  is  a  big 
job,  calling  for  much  application  and  much  hard  work. 

The  more  fascinating  phases  of  operation,  of  course, 


A  MONTHLY 

Section 

THEATRE 
U1PMENT 

and 

MAINTENANCE 


are  those  associated  with  viewing  and  selecting  the  pic- 
tures that  will  be  shown  the  prospective  customers;  and 
the  social  pleasantries  of  meeting  the  leading  people 
of  the  community  in  connection  with  civic  matters  in 
which  the  cooperation  of  the  theatre  is  invited;  or  of 
those  of  writing  a  pass  for  some  distinguished  members 
of  the  local  citizenry,  come  some  special  occasion. 

However,  the  greatest  test  often  arises  when  the  man- 
ager is  called  upon  to  keep  his  house  in  order.  Even  so — 
the  "house  keeping"  phase  of  operation  today  is  the  big 
job  it  always  has  been  plus  something  very  special.  Cut- 
ting down  on  waste;  seeing  to  it  that  the  equipment 
and  furnishings  and  display  materials  look  new  as  ever 
and  continue  to  function  most  efficiently — these  are 
things  which  call  for  the  kind  of  organizational  ability, 
hard  work  and  executive  capacity  such  as  has  been  de- 
veloped in  theatre  work  by  those  prominent  showmen 
now  proving  their  ability  in  efforts  necessary  for  the 
national  welfare. 

There's  an  added  challenge  to  the  ability  of  the  man- 
ager now  that  efficient  house  keeping  is  a  patriotic 
duty.  And  theatremen  who  have  "what  it  takes"  will 
hop  to  that  challenge  with  zeal. 


Page  20  SHOWMEN'S    TRADE    REVIEW  February  28,  1942 


Cameo  Employs  Novel  Construction  Plan 


Exterior  of  the  Cameo  Theatre,  highly  modern 
and  ingeniously  designed  for  utilization  of  space 
for  entrance  and  display. 


Foyer  and  standee  space  of  the  Cameo,  above. 
Simplicity  of  design  and  decoration  adds  a  note 
of  spaciousness  to  this  section. 


T\ie  auditorium,  viewed  from  balcony  rear,  of  the  Cameo  Theatre,  showing  the  simplified  proscenium 
treatment  and  economical  lighting  arrangement    Below,  Auditorium  as  viewed  from  stage. 


600-Seat  Stadium  Type 
Ho  use  Is  Built  on  Inside  Lot 
Measuring  Only  50  by  100 

The  $80,000  Cameo  Theatre,  in  Long  Island 
City,  recently  opened  employs  a  unique  method 
of  construction ;  it  is  the  first  stadium  type  the- 
atre on  an  inside  lot  measuring  only  50  by  100 
feet.  Amusement  Supply  Co.  which  designed, 
constructed  and  equipped  the  house  used  several 
unusual  ideas.  Despite  the  legal  necessity  of 
maintaining  an  eight  foot  passageway  at  the 
rear  and  side,  clever  arrangement  of  exit  facili- 
ties made  possible  full  seating  capacity.  Meeting 
the  requirement  of  the  New  York  City  Building- 
Department  of  a  secondary  means  of  exit  from 
the  stadium,  an  ornamental  balcony  at  the  front 
of  building  continues  with  a  series  of  steps  over 
the  side  courtyard,  re-entering  the  building  under 
the  stadium  to  a  fire  tower  exit  to  the  street. 
The  theatre  seats  600. 

The  front  of  the  building  is  finished  in  a 
modern  design,  employing  two  colors  of  glazed 
faced  brick,  with  trimming  and  entrance  vesti- 
bule treatment  of  architectural  terra  cotta.  The 
same  architectural  terra  cotta  is  used  for  the 
box  office,  with  stainless  steel  super-structure. 

All  display  frames  on  the  street,  and  subject 
to  weather  conditions,  are  constructed  of  ano- 
dized  aluminum  with  fluorescent  neon,  illuminat- 
ing recessed  shadow  boxes.  Entrance  doors  are 
of  hollow  steel  with  baked  enamel  finish,  trim- 
med with  heavy  aluminum  and  glass  hardware 
of  modern  design. 

Entrance  lobby  walls  are  treated  with  flex- 
glass  in  several  colors,  mirrors,  walnut  panelling, 
and  large  walnut  display  frames  with  sliding 
glass  doors.  Despite  the  small  size  of  this 
entrance  lobby,  the  reflecting  surfaces  and  large 
scale  display  frames  give  the  appearance  of 
spaciousness.  All  lighting  is  fluorescent,  direct 
and  indirect. 

.  Second  lobby  and  standing  space  are  com- 
pletely carpeted,  panelled  with  oriental  walnut, 
with  upholstered  corner  benches  conveniently 
arranged  in  the  standee  space.  Entrance  to  spa- 
cious lounge  rooms  and  well-ventilated  tiled 
toilet  rooms  is  made  from  the  second  lobby 
before  actual  entrance  into  the  theatre  proper. 

The  main  ceiling  of  the  auditorium  is  highly 
decorative,  arranged  in  a  series  of  steps,  each 
being  illuminated  with  several  bands  of  colorful 
fluorescent  neon.  Additional  lighting  is  obtained 
through  an  arrangement  of  square  and  quarter 
circle  wall  brackets.  The  side  walls  are  treated 
with  flame-proofed  fabrics  in  horizontal  bands. 

Through  the  center  of  the  theatre  extends  a 
decorative  ventilating  duct,  which  terminates  in 
all  of  the  various  rooms  and  spaces  of  the  theatre 
and  stadium  section.  By  means  of  an  elaborate 
ventilating  system,  chilled  air  and  heated  air  is 
distributed  through  every  space  of  the  theatre. 
The  cooling  medium  is  obtained  through  the  use 
of  a  deep  artesian  well,  and  heating  through  a 
hot  water  oil-fired  system  located  in  an  inde- 
pendent brick  building  in  one  corner  of  the 
courtyard. 

Seats  are  fully-upholstered  type,  manufactured 
by  the  International  Seat  Corp.,  all  not  less  than 
20  in.  in  width,  and  set  32  in.  back  to  back. 
All  areas  throughout  the  entire  theatre,  except 
under  seats,  are  carpeted  with  Wilton  carpet 
manufactured  by  the  Thomas  L.  Leedom  Co., 
and  laid  over  54  oz.  hair  lining. 

The  projection  room,  supplied  with  all  sani- 
tary conveniences  and  air  conditioned,  is  equipped 
with  Super  Simplex  Projectors.  Strong  Mogul 
Suprex  Lamphouses  and  rectifiers  are  used. 
The  sound  is  an  RCA-PG39  system. 

Located  at  Steinway  Street  and  25th  Avenue, 
the  Cameo  is  the  second  theatre  in  Long  Island 
City  recently  completed  by  Amusement  Supply 
Co.,  of  which  Joseph  J.  Pear  is  president  and 
active  head. 


February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


WANT  THE  MOST  LIGHT  FOR  YOUR  MONEY? 

Install  Simplex  High  Projection  Arc  Lamps.  Although  they'll  double  your  screen 
brilliance,  the  over-all  operating  costs  will  go  up  but  little. 

WANT  BEAUTIFUL,  TRUE  COLOR  RENDITION  OF 
TECHNICOLOR  PICTURES? 

Install  Simplex  High  Projection  Arc  Lamps.  They  project  the  snow-white  light 
so  essential  to  the  satisfactory  projection  of  colored  pictures. 


WANT  MORE  BUSINESS? 


Give  your  pictures  a  chance  to  attract  patrons.  You  may  think  your  patrons 
can't  tell  the  difference,  but  once  let  them  see  the  remarkable  change  on  the 
screen  with  the  Simplex  High — and  you'll  see  the  difference  at  the  box-office. 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


Care  And  Teamwork  for  Ace  Projection 


With  the  cry  for  conservation  and  preserva- 
tion of  supplies  and  equipment  becoming  more 
and  more  pronounced  the  projection  room  quite 
naturally  comes  in  for  the  greater  portion  of 
attention.  In  the  average  theatre  the  projection 
room  and  its  equipment  are  the  very  heart  of 
the  enterprise.  The  slightest  fault  or  error  in 
this  department  is  cause  for  instant  concern, 
and,  it  is  in  this  source  that  the  possibility  of 
temporary  or  permanent  shutdown  is  most  acute. 

Neglect  of  equipment  has  always  been  the 
biggest  of  managerial  headaches  and  the  rules 
and  measures  devised  to  guard  against  damage 
or  breakdown  have  been  many.  In  the  past, 
these,  for  the  most  part,  have  been  rather  routine 
in  order  and,  as  such,  have  lost  that  certain 
something  that  forcibly  demands  immediate  and 
constant  action  from  the  person  or  persons  re- 
sponsible for  their  fulfillment. 

Accurate  and  complete  co-operation  between 
the  management  and  the  projectionists  has  al- 
ways been  important  to  the  proper  functioning 
of  the  theatre.  Today,  with  the  curtailment  of 
supplies ;  priorities  on  parts  and  metals ;  and 
the  many  obstacles  that  stand  in  the  way  of 
securing  new  machines ;  it  becomes  a  vital  ne- 
cessity with  the  penalty  of  inadequate  team- 
work no  less  than  complete  loss  of  employment 
for  both  parties. 

Little  Mishaps  May  Cause  Shutdown 

The  postponement  or  neglect  of  daily  inspec- 
tions ;  the  most  minute  misalignment  of  moving- 
parts  ;  the  slightest  inattention  to  the  condition 
of  film ;  the  failure  to  immediately  repair,  or 
take  steps  to  correct,  worn  or  wearing  surfaces ; 
permitting  dust,  or  foreign  deposits  of  any  kind, 
to  collect  in  the  many  cracks  and  crevices  of 
equipment ;  little  mishaps  that  could  previously 
have  been  corrected  in  minutes,  or  at  most  over- 
night, may  now  cause  complete  shutdown  with 
consequent  loss  of  work. 

Recognizing  this  urgent  need  for  closer  co- 
operation and  the  necessity  for  extreme  care  in 
daily  inspection  of  machines  and  projection  room 
accessories,  Harry  Rubin,  Director  of  Projec- 
tion for  Paramount,  issued  instructions  for  pro- 
jectionists of  the  New  York  Paramount  that, 
while  covering  some  circumstances  and  equip- 
ment not  to  be  found  in  most  operations,  are,  for 
the  most  part  and  in  essential  details,  adaptable 
for  almost  any  theatre. 

The  clearness  and  precision  of  Mr.  Rubin's 
instructions,  as  well  as  the  detail  with  which  he 
covers  every  unit  of  equipment,  are  such  as  to 
warrant  their  reproduction  here  as  a  guide  for 
other  showmen  anxious  to  take  every  precau- 
tion to  insure  uninterrupted  operation  of  their 
theatres  during  the  national  emergency. 

Daily  Routine  Before  Theatre  Opens 

Inspect  all  projection  room  fuses,  fuse 
terminals,  rheostat  connections  and  switch 
blades  and  hinges.  Make  certain  that  all  are 
making  solid  contacts  and  are  in  good  con- 
dition. 

Turn  on  room  and  projection  arc  ventila- 
tion exhaust  fans  and  see  that  they  are  work- 
ing properly. 

Inspect  each  projector,  checking  tensions 
of  take-ups  and  film  gate. 

Report  any  excessive  wear  of  film  tracks, 
tension  shoes,  sprockets,  idler  rollers,  fire 
valves,  gears,  and  other  vital  parts. 

Check  clearance  of  all  sprocket  idler 
rollers. 

Check  each  arc  mechanism,  noting  the  con- 
dition and  tightness  of  the  wire  leads  at  the 
carbon  contacts  and  at  projector  switch. 

Check  the  tension  and  condition  of  carbon 
contacts  and  clean  out  any  corrosion. 

Check  condition  of  arc  feeding  mechanism 
and  motor. 


Proper  Maintenance  First  and 
Coordination  Second  of  Prime 
Requisites  to  Quality  Results 

Lubricate  arc  motor  if  required  (minimum 
once  a  week). 

Lubricate  each  projector  mechanism,  mag- 
azine shaft,  and  take-up. 

Run  projectors  for  several  minutes. 

Clean  excess  oil  from  projector. 

Clean  projection  lenses  and  arc  condensers. 
(Use  soft  tissue.) 

Clean  sound  optical  systems  on  each  pro- 
jector.   (Use  soft  tissue.) 

Sound  Amplifiers 

Light  and  warm  up  exciting  lamp  recti- 
fiers. 

Light  and  warm  up  all  amplifiers.  (Both 
sound  channels.) 

Light  and  warm  up  horn  field  rectifier. 

Check  meter  readings  for  all  tubes  and  ex- 
citer lamps  and  note  the  appearance  and  con- 
dition of  each  tube. 

Check  sound  separately  on  each  loud 
speaker. 

Check  each  projector  for  equalized  sound 
level. 

Check  operation  of  port  shutter  release 
control. 

Start  up  motor  generator. 

Check  operation  of  the  arc  when  connected 
to  the  generator. 

Run  one  reel  of  first  show  with  arc  con- 
nected to  emergency  auxiliary  power,  if  such 
auxiliary  is  available. 

Consult  With  Manager 

Examine  daily  schedule  provided  by  the 
manager  and  consult  with  his  office  if  there 
is  any  question  regarding  the  running  of  the 
show  or  condition  of  the  film. 

Note  whether  any  changes  in  cues  have 
been  posted  on  the  bulletin  board. 

The  day  shift  will  make  certain  that  all 
necessary  information  is  written  down  and 
discussed  till  thoroughly  understood  with 
the  evening  shift. 

The  evening  shift  will  post  all  information 
on  the  bulletin  board  before  leaving.  This 
will  include  any  arrangement  with  stage  or 
house  staff  regarding  exchange  of  buzzer 
signals,  etc.,  also  correct  normal  fader  set- 
tings for  each  film  on  the  schedule. 


Modernization  of  projection  facilities  of  the  Saen- 
ger  Theatre,  New  Orleans,  has  stepped  up  the 
quality  of  screen  presentations.  Above,  view  of 
the  projectors,  which  have  been  equipped  with 
Strong  Projection  Arc  Lamps,  with  associated 
rectifiers   also   made   by   Strong    Electric  Corp. 


The  arrrangement  of  all  work  in  connection 
with  the  show  is  to  be  discussed  in  advance  by 
the  projectionists  and  definite  duties  for  each 
agreed  upon.  This  will  insure  that  all  necessary 
work  will  be  covered  without  duplication  and 
that  each  man  knows  exactly  which  duties  are 
his  responsibility. 

After  each  projector  has  been  threaded  and 
the  arc  trimmed  by  one  projectionist,  the  work 
is  to  be  checked  by  the  second  projectionist  to 
maker  certain  of  the  correct  reel  as  per  sched- 
ule ;  that  the  film  is  making  proper  contact  with 
each  sprocket ;  that  all  loops  are  of  correct 
length ;  that  all  idler  rollers  and  film  gate  are 
closed  and  correctly  engaging  the  film ;  that  the 
film  is  "in  frame"  in  the  aperture.  He  will 
also  check  to  make  sure  the  take-up  reel  is  not 
bent  and  that  the  film  is  firmly  attached  to  the 
take-up  reel. 

While  the  film  is  being  screened,  a  projection-  ' 
ist  must  be  at  the  operating  side  of  the  machine 
and  give  his  constant  attention  to  the  picture  on 
the  screen  and  to  the  operation  of  the  projector. 

One  Man  at  Each  Machine 

At  each  change-over,  one  projectionist  must 
be  at  each  of  the  two  machines  with  both  men 
watching  for  film  cues.  The  man  at  the  out- 
going machine  will  announce  "motor"  when  the 
first  set  of  cues  appear  and  will  announce  "cut" 
when  the  second  set  of  cues  appear.  He  will 
also  change  over  the  sound. 

After  a  reel  is  projected  it  is  to  be  removed 
to  the  rewinder  where  it  is  to  be  immediately 
inspected  and,  if  necessary,  repaired.  It  is  then 
to  be  placed  in  its  designated  compartment  of 
the  film  cabinet. 

Under  no  circumstances  shall  film  be  per- 
mitted to  remain  exposed  on  the  rewinder  or 
other  parts  of  the  projection  room.  Extra  films 
must  be  kept  in  approved  metal  cases. 

Keep  all  spotlight  and  stereoptican  ports 
closed  when  not  in  use. 

Avoid  unnecessary  noise  in  closing  magazine 
or  lamphouse  doors  and  in  handling  tools  and 
film. 

Avoid  loud  conversation  which  might  be  heard 
by,  or  disturb,  the  audience. 

Avoid  any  discussion  that  may  distract  atten- 
tion from  projection  duties. 

Salt  Superior  to  Sand 
For  Smothering  Fires 

Professor  William  D.  Turner  of  Columbia 
University  Department  of  Chemical  Engineer- 
ing has  conducted  a  series  of  tests  using  salt 
as  a  means  of  smothering  incendiary  bombs  and 
other  fires  that  cause  intense  heat.  The  results 
prove  that  ordinary  table  salt  is  far  superior 
to  sand  for  this  purpose  as  the  salt  holds  in  heat 
of  intensity  that  would  "break"  sand  and  allow 
the  fire  to  escape.  The  effect  is  that  of  smother- 
ing the  fire  rather  than  putting  it  out  and  a 
quantity  of  salt  will  hold  the  fumes  and  heat 
as  though  they  were  packed  in  asbestos,  permit- 
ting the  removal  of  small  burning  objects  such 
as  bombs,  reels  of  film  etc.,  to  places  where  they 
can  expend  themselves  without  endangering 
surroundings. 

The  use  of  salt  instead  of  sand  in  booths 
seems  particularly  good  due  to  the  size  of 
packages  obtainable  and  the  low  price.  A  sack 
weighing  25  pounds  can  be  purchased  at  ap- 
proximately 35  cents. 


Weekly  Checking  Pays 

The  weekly  checking  of  seat  standards,  backs, 
etc.,  not  only  will  serve  to  prevent  discomfort 
to  your  patrons  but  will  result  in  longer  service 
and  that  is  something  every  theatre  manager 
should  be  looking  for  at  this  time. 


February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


Presenting  the  new 


IDEAL  SUPPLIES 
AND  YET  COMPLIES 

Complying  with  the  government's 
program  of  conservation  of  ma- 
terials which  are  necessary  to  our 
war  effort.  Ideal  takes  the  lead 
in  developing  a  theatre  chair 
which  makes  unnecessary  the 
use  of  approximately  80%  of 
those  vital  materials  formerly 
used 

WITHOUT  ANY 
SACRIFICE  IN  COMFORT, 
DURABILITY,  OR 
ATTRACTIVENESS 


The  new  Ideal  "V"  Line  of  chairs 
affords  a  wide  choice  of  con- 
struction, modern  design,  fabrics 
and  colors,  a  beautiful  chair  at 
the  price  you  want  to  pay. 

Ideal's  experience  in  the  seating 
field  and  reputalion  for  responsi- 
bility is  your  guarantee  of  satis- 
faction. 


WRITE  FOR  DETAILS 


IDEAL 

GRAND 


SEATING  COMPANY 

RAPIDS,       MICHIG  AN 


EXPORT  OFFICE:  330  W.  42nd  ST.,  NEW  YORK  CITY.  ATTN:  J.  E.  ROBIN 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


Th  eatres  Condition  Influences  Arbiter 


For  a  non-professional  view  of  the  factors 
of  beauty  and  appeal  of  a  motion  picture 
theatre's  architectural  appeal  to  the  laymen, 
there  seems  to  be  no  better,  clearer,  nor  more 
careful  analysis  than  that  which  appears  in  the 
opinion,  running  42  pages,  of  Arbitrator  W.  H. 
Cloud  in  connection  with  a  clearance  case  in 
the  Kansas  City  area. 

Mr.  Cloud  decided  in  favor  of  the  Dickinson 
Theatre  of  Mission,  Kansas,  which  had  filed 
a  complaint  charging  unfair  clearance,  against 
the  five  distributors  who  signed  the  consent 
decree  and  several  theatre  circuits  and  owners 
of  theatres  in  Kansas  City. 

In  making  his  decision,  he  was  guided  in 
part  by  that  section  of  the  consent  decree  which 
bade  him  take  into  consideration  "The  charac- 
ter and  location  of  the  theatres  involved — includ- 
ing size,  type  of  entertainment,  appointments, 
transit  facilities,  etc." 

Mr.  Cloud  had  the  following  comments  to 
make  about  the  various  theatres : 

"Loew's  Midland  is  known  as  the  largest 
theatre  in  the  Middle  West.  It  seats  in  excess 
of  4,600  people." 

Newman  Built  in  1918 

"The  Newman  Theatre  was  built  in  1918. 
It  is  known  as  the  first  deluxe  theatre  of  its 
type  built  west  of  Chicago.  It  has  recently 
been  renovated  and  revamped  and  is  generally 
considered  to  be  a  fine  theatre,  seating  around 
1,900  people." 

"The  Orpheum  Theatre,  originally  built  for 
vaudeville  in  1913,  was  opened  as  a  vaudeville 
theatre  in  the  winter  of  1914.  At  the  time  it 
was  built  it  was  known  throughout  the  United 
States  particularly  for  its  interior  design  and 
seating  arrangement,  which  was  accomplished 
through  graceful  balconies  affording  accessible 
views  to  the  stage  from  every  portion  of  the 
house.    It  is  a  beautiful  theatre." 

"The  Esquire  Theatre  was  completely  remod- 
eled in  1938.  It  is  smaller  than  the  other  first- 
run  theatres,  that  is,  in  seating  capacity,  and 
has  approximately  800  seats.  It  is  thoroughly 
modern  in  equipment  and  appointments,  and 
is  classed  as  a  first-class  theatre." 

"The  Uptown  Theatre  is  of  Italian  architec- 
tural design  on  the  interior,  classified  as  an 
outdoor  type.  It  contains  2,043  seats.  It  is 
thoroughly  modern  and  is  equipped  with  the 
latest  sound  and  projection  equipment.  It  was 
constructed  in  1927  at  a  cost  of  approximatelv 
$1,000,000." 

Plaza  a  Beautiful  Theatre 

"Another  theatre  frequently  mentioned  in 
the  evidence  is  the  Plaza  Theatre.  ...  It  is 
a  beautiful  theatre,  in  Spanish  architecture,  with 
draperies,  furniture,  and  so  forth,  of  Spanish 
design,  the  majority  of  its  furnishings  having 
been  imported  from  Spain.  It  seats  approxi- 
mately 1,880  people.  It  is  known  in  Kansas 
City  as  a  beautiful  playhouse,  and  is  equipped 
with  the  latest  of  equipment  for  projection, 
sound  and  air  conditioning.  ...  By  far  the 
most  distinctive  of  these  residential  area  busi- 
ness developments  in  Kansas  City  is  the  Country 
Club  Plaza  District,  which  is  extensive  in  area. 
The  Plaza  Theatre  building  appears  as  one  of 
the  most  ornate  and  pleasing  structures  in  this 
district. 

"Also  mentioned  in  the  evidence  is  the  Isis 
Theatre.  .  .  .  The  theatre  was  completely 
remodeled  in  1937.  It  seats  1,338  people  and  is 
equipped  with  the  latest  and  most  approved 
equipment.  The  design  of  the  theatre  and 
decorative  features  are  modern  and  of  the  very 
best." 

"Also  mentioned  in  the  evidence  is  the  Brook- 
side  Theatre.  ...  It  was  constructed  in  1937, 
equipped  with  1,081  seats  and  its  equipment  and 
ornamentation  are  entirely  modern.  It  is  con- 
sidered to  be  a  first-class  theatre." 


His  0P  inion  of  Beauty  and 
Architectural  Appeal  Seen 
As  Factor  in  His  Decision 

"The  Warwick  Theatre  ...  is  equipped  with 
1,022  chairs,  well  spaced.  It  was  completely 
remodeled  in  1937,  with  new  carpets,  draperies, 
lighting  equipment,  and  projection  equipment, 
all  of  which  are  of  the  latest  type.  It  is  a 
very  pleasing  theatre  in  its  interior  design  and 
decorations." 

"The  Waldo  Theatre  .  .  .  has  a  seating 
capacity  of  1,041  seats  and  is  equipped  with 
the  latest  and  what  might  be  considered  the  best 
type  of  projection  and  sound  equipment.  It  is 
a  thoroughly  modern  theatre." 

Armour  Does  Not  Compare 

"While  the  (Armour)  theatre  probably  ade- 
quately serves  the  community  in  which  it  is 
located,  it  does  not  compare  in  appointments, 
decorations  and  appearance  with  any  of  the 
theatres  heretofore  mentioned.  .  .  .  North  Kan- 
sas City  is  largely  an  industrial  section  and  the 
patrons  of  the  Armour  Theatre,  who  are  drawn 
from  the  immediate  vicinity  of  the  theatre,  are 
undoubtedly  employed  people  in  the  industrial 
area  in  which  they  live." 

"The  Vox  Theatre  is  located  in  ...  an 
industrial  area.  The  theatre  building  is  not 
imposing  and  its  appointments,  furnishings  and 
general  appearance  do  not  compare  in  any  way 
with  the  theatres  .  .  .  heretofore  mentioned." 

"The  Aztec  Theatre  is  located  in  Shawnee, 
Kans.  .  .  .  The  theatre  presents  a  pleasing 
appearance  on  the  outside,  although  it  is  not 
a  prepossessing  building.  It  has  an  elevated 
floor  and  evidently  its  projection  and  sound 
equipment  is  first  class.  It  is  pleasingly  but 
not  elaborately  furnished.  It  is  well  lighted  and 
air-conditioned.  The  Aztec  Theatre  was  built 
in  1927  and  opened  in  the  fall  of  that  year. 
It  now  has  a  seating  capacity  of  408  seats,  well 
spaced." 

"Complainant's  Dickinson  Theatre  in  Mis- 
sion was  constructed  during  the  year  1938  and 
opened  on  October  20,  1938.    The  building  is 


Ideal  for  Metal  Saving 

The  campaign  to  conserve  metals  needed  for  war 
industries  received  a  tremendous  contribution 
from  manufacturers  of  theatre  chairs.  Above,  the 
Ideal  Seating  Company's  new  "V"  model,  con- 
structed along  entirely  modern  lines  for  style 
and  durability,  but  requiring  only  20  per  cent  of 
the  amount  of  metal  used  in  chairs  the  company 
has  been  building  for  several  years  for  motion 
picture  theatres. 


a  reinforced  concrete  building  60  feet  by  118 
feet  over  all.  It  has  an  approximate  seating 
capacity  of  765.  The  seats  were  especially 
arranged  to  afford  access,  view  and  comfort. 
The  floor  was  particularly  designed.  The 
theatre  is  especially  designed  for  acoustics  and 
is  air  conditioned  and  thoroughly  modern 
throughout.  Its  projection  and  sound  equip- 
ment is  apparently  of  the  latest  type,  its  orig- 
inal equipment  having  been  supplanted  by  later 
type  equipment  after  the  theatre  opened.  In 
connection  with  the  theater  and  immediately 
adjoining  it  is  a  large  paved  parking  lot.  The 
theatre  and  parking  lot  represent  an  investment 
of  approximately  $60,000.  The  theatre  is 
pleasing  in  appearance  from  the  interior  and 
exterior.  It  is  well  appointed  and  in  furnish- 
ings compares  favorably  with  any  of  the  mod- 
ern better-class  theatres  in  Kansas  City  hereto- 
fore commented  upon.  Upon  inspection  it 
seemed  to  be  physically  clean  and  operated  in 
an  orderly  and  efficient  manner. 

"Intervenor  Fox  Kansas  City  Corp.  offered 
in  evidence  a  statement  disclosing  the  rents 
paid  by  it  for  the  theatre  properties  occupied. 
This  statement  discloses  the  following  rentals 
paid :  Esquire,  $500  per  month,  plus  a  per- 
centage of  gross  over  certain  stipulated  figures ; 
Plaza  Theatre,  $2,750  per  month ;  Isis  Theatre, 
$1,150  per  month,  plus  a  percentage  of  gross 
receipts  derived  annually  in  excess  of  $120,000; 
Brookside  Theatre,  $745  per  month ;  Warwick 
Theatre,  $780  per  month;  Waldo,  $833.33  per 
month." 


87%  of  Deaf  Ask 
Nabe  Hearing  Aids 

A  survey  made  of  a  cross  section  of  the 
110,000  people  in  New  York  City  who  are  hard 
of  hearing  was  made  public  last  week,  reveal- 
ing that  87  per  cent  of  those  questioned  stated 
they  would  attend  motion  picture  shows  more 
often  if  their  neighborhood  theatres  were 
equipped  with  hearing  aids.  It  was  also  re- 
vealed that  each  100  of  those  afflicted  brought 
127  unafflicted  relatives  and  friends  to  shows 
with  them.  Dr.  Leo  Handel,  director  of  the 
Motion  Picture  Research  Bureau,  conducted  this 
survey  in  cooperation  with  the  New  York 
League  for  the  Hard  of  Hearing. 

The  average  monthly  movie  attendance  of 
the  movie  goers  in  the  group  questioned  was 
3.3  times.  The  survey  showed  that  55  per  cent 
of  the  respondents  "never"  used  the  special  hear- 
ing aids  provided  by  the  theatres.  Strangely 
enough,  79  per  cent  of  these  did  not  know 
that  such  equipment  is  available.  Thirty-six 
per  cent  said  they  sometimes  attended  the 
movies  and  the  remaining  nine  percent  indi- 
cated that  they  go  "mostly"  to  theatres  pro- 
viding hearing  aids. 

Reasons  for  non-attendance  or  for  attending 
seldom  were  widely  varied.  The  greatest  number 
said  that  the  18  theatres  equipped  with  hearing 
aids  out  of  a  total  of  700  in  New  York  City, 
were  generally  too  far  from  their  homes  and 
secondly  that,  since  these  were  principally  the 
first  run  Broadway  theatres,  the  admission 
prices  were  too  high  for  them  to  attend  fre- 
quently. 

Following  are  other  comments  made  by  those 
questioned :  There  are  not  enough  seats  with 
hearing  aids  available — These  seats  should  be 
reserved  as  long  as  other  seats  are  available — 
These  seats  should  be  in  a  special  favorably 
located  section — These  seats  should  be  on  the 
aisles — The  hearing  aids  should  be  kept  in  per- 
fect condition — Passes  should  be  made  available 
to  get  the  hearing  aids  without  paying  a  deposit 
■ — Theatres  which  have  hearing  aids  should  pub- 
licize it. 


February  28,  1942 

Strobl  Recommends  Black 
Light  for  Air  Raid  Safety 

Alexander  Strobl,  chemist,  inventor  and  pio- 
neer in  the  development  of  luminous  materials 
for  stage  effects,  believes  that  if  air  raids  come 
to  America,  street  accidents  will  not  mount  to 
the '  totals  resulting  in  England  during  the 
initial  bombings,  because,  Strobl  declares,  lumi- 
nous paint  (black  light)  will  make  sidewalk 
curbs,  street  signs,  etc.,  readily  seen. 

Strobl,  whose  application  of  ultra-violet  light 
and  luminiscent  materials  for  stage  effects  was 
used  years  ago  in  the  "Ziegfeld  Follies"  and 
later  employed  for  display  and  decorative  effects, 
recommends  the  use  of  black  light  for  theatres 
in  connection  with  precautions  against  air  raids 
and  in  preparation  for  black-outs. 

By  using  Stroblite,  necessary  parts  of  the 
theatre  remain  visible  while  the  rest  remains 
in  total  darkness  and  at  the  same  time  none  of 
it  would  betray  any  light  to  enemy  forces. 
Aisles,  stairways,  exits  and  directional  signs 
would  be  among  the  parts  of  the  house  treated 
with  Stroblite.  Stairways  and  ushers'  arm- 
bands also  Stroblited  would  aid  in  keeping  thea- 
tre audiences  calm. 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


RCA  Research  Produces  Alternates 
to  Spare  Metals  for  War  Industry 


De  Angelis  Draws  Plans 
For  Dunkirk  Theatre 

Dunkirk,  N.  Y. — A  new  theatre  will  be  con- 
structed in  this  city  at  a  cost  of  $78,000,  it  was 
announced  by  C.  R.  Lathrop  of  Brocton,  who 
was  formerly  associated  with  the  State  Theatre 
here.  M.  J.  DeAngelis  of  Rochester  is  the 
architect. 


New  Dublin,  Ga.,  House  Planned 

Dublin,  Ga. — Rebuilding  for  mercantile  pur- 
poses of  the  property  formerly  occupied  by  the 
recently  burned  Ritz  Theatre,  has  been  an- 
nounced, but  a  theatre  will  be  constructed  else- 
where. 


Tons  of  metals  and  chemicals  desperately 
needed  for  the  United  States  war  production 
program  are  among  the  strategic  materials 
conserved  by  an  all-embracing  program  worked 
out  by  development  engineers  of  the  RCA  Manu- 
facturing Company.  The  program,  affecting 
every  department  of  the  company,  antedates  by 
many  months  Government  restrictions  on  radio 
production  to  save  needed  materials. 

Many  months  before  Pearl  Harbor  it  appeared 
evident  that  some  materials,  especially  alum- 
inum, would  be  available  in  insufficient  quan- 
tities for  both  military  and  civilian  needs.  The 
RCA  Manufacturing  Development  Division  was 
assigned  the  task  then  of  devising  new  uses  for 
plentiful  materials  to  relieve  shortages  in  stra- 
tegic commodities. 

What  the  division,  under  the  direction  of  G. 
W.  Blessing,  has  been  able  to  do  may  be  gath- 
ered from  the  following :  tons  of  nickel,  needed 
to  make  armor  plate,  were  saved  by  replacing 
its  use  as  a  plating  material  with  a  lacquer 
polish ;  cobalt  went  into  the  defense  effort  after 
a  way  had  been  found  to  eliminate  it  entirely 
from  certain  types  of  magnets ;  brass  parts  have 
been  replaced  with  wood  and  other  less  critical 
materials. 

Other  Materials  in  Tubes 

At  RCA's  tube  manufacturing  plant  at  Har- 
rison, N.  J.,  engineers  have  set  up  production 
plans  for  1942  that  will  leave  many  tons  of 
materials  free  for  defense  use  which  had  been 
thought  indispensable  in  tubes.  Included  are 
440  tons  of  brass  needed  for  shell  casings,  29 
tons  of  nickel,  12  tons  of  aluminum,  and  1^4 
tons  of  tin. 

Co-operating  in  RCA's  Company-wide  con- 


servation program,  the  Indianapolis  plant  has 
designed  a  new  type  of  high-frequency  horn 
required  for  motion  picture  sound  reproducing 
systems. 

Horn  Made  of  Wood 

The  horn  is  a  high  frequency  unit  made 
entirely  of  wood,  except  for  the  throat.  Sub- 
stituting wood  for  the  steel  formerly  used,  much 
metal  is  saved  for  more  important  uses  in  the 
defense  program,  while  efficiency  of  the  horn 
is  not  impaired. 

The  new  horn,  which  is  mounted  atop  the 
larger  low  frequency  horn  as  was  its  metal 
predecessor,  has  been  thoroughly  tested  in  the 
RCA  Indianapolis  laboratories  and  at  the 
Camden  plant,  where  it  was  put  through  full- 
fledged  tests  in  a  theatre-sized  auditorium. 

Mr.  Blessing  indicated  that  seeking  alternate 
materials  is  a  constant  search.  He  pointed  out 
that  when  the  war  effort  first  began  to  affect 
the  supply  of  metals,  RCA  turned  to  plastics. 
But  so  did  everybody  else,  with  the  result  that 
in  short  order  plastics  became  scarce.  Now 
wood  and  composition  material  made  of  wood 
pulp  and  chemicals  have  been  found  suitable  as 
alternates. 


Kick  Plates  Save  Wear 

What  is  the  condition  of  the  kick  plates  on 
the  stairs  going  up  to  the  balcony  ?  It  might 
be  a  good  idea  to  have  them  straightened  out 
and  the  edges  doubled  up  so  as  to  prevent  wear 
on  the  carpet.  If  you  have  no  kick  plates  it 
would  be  advisable  to  improvise  some  suitable 
substitute  as  these  plates  can  save  a  lot  of 
carpet  abuse. 


it 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


EXHIBITORS 


WAR  HAS  ADVANCED 
"BOOKING  DATES"  ON 


*■     If  you  plan  to  install  comfort  cooling  in  time 
I       for  next  summer's  business,  "book"  your  equip- 
t ,      ment  now  —  before  prices  and  deliveries  be- 
come less  favorable.  Write  USAIRCO  today. 

*   UNITED  STATES  AIR 
CONDITIONING  CORP. 

MINNEAPOLIS,  MINN. 

★  ★  ★ 


LUMINOUS 

PAINTS- PRO  DUCTS 

Fluorescent  and  Phosphorescent 
Spectacular  Luminous  Theatre  Decoration 


ULTRA  VIOLET 

BLACKLIGHTING 

"Blackout"  Safety  Articles 

STRORLITE  CO. 

•Dept.  M2)  35  West  52nd  Street,  New  York 


DISPLAY  FRAMES! 


highly  polished, 
all  metal,  sturdily 


Are  eye-appealing, 
rust-proof.  They  are 
built,  will  not  warp.  Available  in  many 
sizes  for  inside  or  outside  use.  Ask  your 
theatre  supplier  or  write  direct  for 
prices,  sizes,  complete  informat.on. 


METAL  GOODS  CORPORATION 

ST.  LOUIS,  MISSOURI 


MAKE  THOSE  IMPROVEMENTS 

NOW! 

Now  is  the  time  to  make  those  much 
needed  improvements  in  your  booth. 
Write  to  Monograph,  Inc.,  Chicago,  for 
details  on  Mirrophonic  De  Luxe  Sound 
Systems  and  Motiograph  Projectors. 


^  JNCRBAtt  PROFITS/. 


World's  finest  pop  corn,  salt,  seasoning, 
cartons,  sacks  cost  you  less  here!  Also, 
prompt  delivery  from  nearest  branch  costs 
less.  Write  for  prices  today. 

World's  Largest  Pop  Corn  Producers 

AMERICAN  POP  CORN  CO.,     SIOUX  CITY,  IOWA 


WRITE 

FOR 
PRICES 
TODAY  Jq 


Standby  Equipment 
Necessary  During  War 

Standby  equipment  for  emergency  purposes 
has  become  increasingly  necessary  and  as  the 
War  goes,  will  be  more  and  more  important, 
equipment  dealers  believe.  Whereas  formerly 
the  exhibitor  could  count  on  rapid  repair  ser- 
vice for  projectors,  motors,  lamphouses,  gen- 
erators, etc.  and  use  of  loaned  equipment  while 
the  repairs  were  being  made,  today  service  will 
be  considerably  slower  and  there  may  not  be 
enough  equipment  available  to  loan  out  as  re- 
placements. Therefore,  every  circuit  should 
have  certain  equipment  available  as  standby  for 
each  group  of  three  or  four  theatres  and  inde- 
pendents, too,  should  band  together  to  maintain 
spares  for  use  in  emergency. 

"The  show  must  go  on" — but  to  keep  it  going 
vital  equipment  must  be  kept  in  condition.  Ex- 
hibitors who  would  ordinarily  scrap  a  rectifier 
or  generator  which  was  only  good  for  a  short 
time  of  continuous  service,  would  now  do  well, 
if  they  can  obtain  a  new  one,  to  hang  on  to  the 
old  one,  so  that  in  case  of  accident  or  break- 
down, a  substitute  is  available. 

If  a  group  of  theatres,  either  circuit  con- 
trolled or  independently  operated,  can  pick  up 
a  spare  projector  mechanism,  for  example,  it 
would  be  wise  to  store  this  in  some  centrally 
located  point  whence  it  can  be  moved  to  what- 
ever spot  requires  it.  A  rectifier  with  only  30 
days  of  service  left  in  it  may  prove  to  be  a 
life-saver  for  the  show  in  some  theatre.  Other 
recommended  standby  equipment  is  a  lamp  con- 
trol and  motor,  spare  armature  and  brushes,  if 
they  can  be  obtained.  For  the  sound  system,  a 
spare  amplifier,  speaker  unit  and  of  course  the 
usual  number  of  tubes  should  be  kept  on  hand 
by  groups  of  theatres. 


Victory,  Holyoke,  Burns 

Holyoke,  Mass.  —  A  cigarette  smoldering 
through  the  night  is  believed  to  have  been  the 
cause  of  a  fire  which  caused  from  $30,000  to 
$40,000  damage  recently  to  the  newly  remodeled 
Yictorv  Theatre. 


New  Unit-  in  Prudential  Circuit 

Farmingdale,  L.  I. — The  Farmingdale  Thea- 

t"e,  newest  in  the  Prudential  Circuit  opened 
here  recently. 


Rockingham,  N.  C,  House  Destroyed 

Rockingham,  N.  C. — The  Strand  Theatre  was 
destroyed  by  fire  recently.  It  will  be  rebuilt  as 
soon  as  possible. 


Meiselman  Opens  Another 

Lenoir,  N.  C. — H.  B.  Meiselman  Theatres, 
Inc.,  opened  the  Strand  Theatre  on  Feb.  2.  The 
house  was  remodeled  from  what  was  formerly 
the  Imperial  Theatre. 


Radio MAT 


"TALK  from  your  screen 
WITH  your  quickly 
TYPEWRITTEN 
MESSAGES 

50  RADIO-MATS  $1.50 
White,  Amber  or  Green. 
,  Accept  no  substitute. 


IS  THE  STAIIONERT  OF  THE  SCREEN 


Make  Your  Own  Slides 
on   Your  Typewriter  — 

Use  RADIO  MATS 
Write  for  free  samples 

RADIO-MAT  SLIDE 

CO.,  INC. 
1819  BROADWAY 

Dept.  R 
New  York,  N.  Y. 


Are  You  Planning  to  Redecorate? 

Have  our  staff  of  experts  plan  your  im- 
provements. A  representative  is  in  your 
territory  regularly.     See  him. 

NOVELTY   SCENIC   STUDIO,  INC. 

Draperies     .     Interior  Decoration     •  Murals 

318-320  W.  48th  Street  New  York 


DEFENSE  AGAINST  DUST 

Dust  is  not  only  an  unforgivable  evidence 
of  neglect,  but  extremely  destructive  to 
material.  Why  not  arrange  with  your  clean- 
ing staff  to  brush  the  drapes  on  the  foyer 
rails,  in  the  box  office  and  such  other  hang- 
ing pieces  as  may  be  part  of  your  decorative 
accessories  every  week?  It  will  add  to  the 
appearance  of  the  theatre  and.  in  addition,  be 
helping  the  movement  to  conserve  material 
and  equipment. 


Friendship  Theatre  Opens 

Friendship,  N.  Y. — A  new  theatre  has  opened 
here  in  the  former  Community  Theatre  building 
which  has  been  refurbished  and  re-equipped 
throughout.  The  proprietor  is  W.  E.  Anderson 
of  Mt.  Jewett,  Penna. 


Two  Theatres  Planned 

Charleston,  S.  C. — Construction  of  two  new 
theatres  here  is  contemplated  by  Albert  Sottile, 
president  of  the  Theatres  Realty  Co.,  owners  of 
theatres  here  operated  by  the  Pastime  Amuse- 
ment Co.  However  both  buildings  are  being 
constructed  with  a  view  to  conversion  to  some 
other  purpose  if  materials  cannot  be  obtained. 


Havre,  Mont.,  Theatre  Burned 

Havre,  Mont. — Fire  of  undetermined  origin 
gutted  the  Havre  Theatre,  owned  by  Prosper 
Echelhard. 


Improve  Covington,  Ky.,  Theatre 

Covington,  Ky.  —  William  Macklin  and 
Thomas  Hill,  owners  of  several  theatres  here, 
announce  that  they  will  spend  $35,000  on  im- 
provements to  the  L.  B.  Wilson  Theatre.  The 
work  is  expected  to  take  two  months  and  shows 
will  continue  while  it  is  in  progress. 


To  Improve  Skokie  House 

Chicago — Eric  G.  Stenbeck,  architect,  has 
completed  plans  for  alterations  to  the  theatre 
at  7924  Lincoln  Ave.,  Skokie  for  Carol  Mor- 
ton. The  improvements  are  expected  to  cost 
around  $16,000. 


Dipson  Opens  Amherst  House 

Amherst,  N.  Y.— Nikitas  D.  Dipson  of  Ba- 

tavia  has  opened  a  new  and  luxurious  motion 

picture  house  here  at  a  cost  of  $150,000.  It  is  a 

brick  and  concrete  structure  with  a  seating 
capacity  of  1,186  all  on  one  floor. 


Waterbury  House  Remodeled 

Waterbury,  Conn. — The  Capitol  Theatre  re- 
opened this  month  entirely  remodeled  and  re- 
decorated. New  sound  and  projectors  as  well 
as  an  air-conditioning  system  have  been  installed. 


Remodel  Bethel,  Conn.,  Building 

Bethel,  Conn. — Architect  Fred  Quartrano  of 
Waterbury  has  drawn  plans  for  the  remodeling 
of  a  building  here  to  convert  it  into  a  theatre  at 
a  cost  of  $85,000.  It  will  seat  570. 


The  MAGIC  EYE  puts  BLUE  info  LOW  INTENSITY 
LESSENS  GLARE  from  HIGH  INTENSITY 

Try  Colortone  Shutters  at  our  expense 

SIMPLEX  front  or  rear  (state  which)  19.75  ea. 

Reduced  prices  on  POWERS  (front  only).. 17.25 
Ask  for  details  on  3-DAY  TRIAL  absolutely  free! 

SOS-CINEMA  SUPPLY  CORP. 
636  Eleventh  Avenue  New  York 


February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


Sees  Higher  Losses  on  Fidelity 
Bonds  Due  to  Employe  Turnover 


Because  of  the  much  higher  rate  of  turnover 
among  theatre  employes  this  year,  due  to  Selec- 
tive 'Service  and  the  competition  of  defense 
industries,  losses  on  Fidelity  Bonds  are  expected 
to  be  greater  than  ever  before.  This  statement 
was  by  Henry  Anderson,  head  of  Paramount's 
insurance  department,  who  pointed  out  that 
while  in  former  years,  the  manager  could  insist 
that  his  employes  be  of  a  certain  standard,  to- 
day he  cannot.  He  further  added  that  many  a 
theatre  which  did  not  use  Fidelity  Bonds  would 
be  wise  to  do  so  under  existing  conditions. 

Fidelity  Bonds  protect  an  employer  against 
fraudulent  or  dishonest  acts  of  an  employe  cov- 
ered by  such  a  bond.  The  loss  must  not  neces- 
sarily be  in  cash  or  securities  but  may  originate 
out  of  double  selling  of  tickets,  stealing  of  equip- 
ment or  supplies  or  any  act  whereby  the  em- 
ployer suffers  financial  loss  as  a  result  of  the 
infidelity  of  an  employe 

Three  Types  of  Bonds 

Three  types  of  bonds  are  issued  ;  first,  a  bond 
under  which  a  specific  individual  is  covered ; 
second,  one  under  which  any  individual  occupy- 
ing certain  specific  positions  is  covered ;  third, 
one  which  covers  any  employe.  Most  theatres 
are  covered  by  the  second  type ;  the  third  is  the 
cheapest  per  employe  while  the  total  cost  of  the 
first  may  be  less  than  either  of  the  other  two  for 
a  limited  number  of  persons.  The  second  type 
is  considered  most  economical  as  it  provides 
opportunity  for  the  employer  to  cover  his  mana- 
ger, assistant  manager,  cashier  and  doorman, 
only,  without  having  to  pay  a  premium  on 
employes  who  do  not  handle  money  or  tickets. 

A  separate  bond  application  must  be  filled  out 
every  time  a  new  employe  fills  a  position  cov- 
ered by  the  bond.  This  application  is  then  sent 
to  the  company  which  covers  the  employer  imme- 
diately pending  completion  of  investigation. 
Many  employers  bond  their  employes  merely 
for  the  sake  of  obtaining  the  investigating  ser- 
vices of  the  bonding  company  which  are  far 
superior  to  those  which  any  private  individual 
has  access  to. 

Bond  Every  Employe 

Mr  Anderson  advocates  that  every  theatre 
bond  every  employe,  because  of  the  limitless 
possibilities  for  theft  or  embezzlement  in  a  busi- 
ness which  handles  so  much  cash.  It  is  not  be- 
yond the  realm  of  possibility,  for  example,  that 
a  janitor  might  learn  the  combination  of  the 
safe  and  open  it  at  a  time  when  it  contains  the 
maximum  amount  of  cash  and  then  disappear. 
It  is  also  a  common  practice  to  send  a  porter  or 
other  unbonded  employe  to  the  bank  with  the 
receipts. 

_  Bonding  companies  pay  losses  on  circumstan- 
tial evidence.  It  is  usually  difficult  to  furnish 
satisfactory  proof  of  loss  owing  to  circum- 
stances, but  if,  for  instance,  employe  and  money 
disappear  simultaneously,  it  is  to  be  assumed 
that  the  events  are  connected,  even  though  it  is 
entirely  possible  that  they  are  purely  coinci- 
dental. However,  the  holder  of  a  Fidelity  Bond 
is  required  to  cooperate  with  the  surety  com- 


Switch  Prolongs  Carpet  Life 

You  can  help  the  conservation  movement  by 
systematic  periodical  inspection  of  the  condition 
of  your  carpet.  Look  for  the  worn  places  and 
have  them  repaired  promptly.  Very  often  it  is 
advisable  to  turn  aisle  carpets  around  to  equalize 
the  wear  as  entry  and  egress  from  the  center 
aisle  always  results  in  more  wear  than  is  given 
the  side  nearest  the  left  and  right  seating  facili- 
ties. 


pany ;  for  example,  if  an  employer  discovers 
that  one  of  his  employes  steals  from  him,  palms 
tickets  or  performs  some  other  dishonest  act, 
which  if  it  entailed  loss  would  be  up  to  the 
surety  company  to  make  good,  the  employer  is 
duty  bound  to  immediately  discharge  the  em- 
ploye, or  at  least  furnish  no  other  opportunity 
for  theft.  As  a  matter  of  fact,  the  moment  that 
the  employer  discovers  a  dishonest  act,  the  bond 
on  the  employe  who  commits  it  is  cancelled. 

The  bonding  company  renders  a  service  in 
connection  with  any  claim.  It  follows  up  each 
case  to  apprehend  the  guilty  person.  It  is  an 
established  fact  that  the  prosecution  of  any  em- 
ploye for  embezzlement  or  theft  acts  as  a  de- 
terrent to  others  who  may  be  tempted.  How- 
ever, Mr.  Anderson  cautioned  theatremen 
against  too  hasty  judgment  when  a  loss  is  dis- 
covered lest  they  be  sued  for  false  arrest  or 
defamation  of  character. 

Mr.  Anderson  also  believes  that  most  losses 
under  Fidelity  Bonds  are  the  result  of  careless- 
ness— leaving  temptation  in  an  employe's  way. 
Closer  supervision  can  preclude  losses  of  this 
type.  If  a  man  knows  that  he  is  under  close 
supervision  at  all  times,  he  will  resist  temptation 
when  it  is  presented  to  him.  Many  other  losses 
are  entirely  due  to  accident ;  a  man  suddenly 
discovers  that  he  has  untorn  tickets  in  his  hands, 
he  talks  with  the  cashier,  and  a  crime  is  in  its 
embryo  state.  But  supervision  also  avoids  losses 
of  this  kind. 


"Keep  'Em  Running  Manual" 
Prepared,  Distributed  by  NTS 

National  Theatre  Supply  Co.,  cognizant  of 
the  difficulties  of  obtaining  new  equipment  fol- 
ks customers,  is  now  advising  exhibitors  how 
to  maintain  what  they  have  at  peak  efficiency 
under  present  emergency  conditions.  "What 
To  Do — When  To  Do  It"  is  the  theme  of  a 
booklet  which  will  be  sent  to  all  theatre  owners 
and  projectionists. 

Walter  E.  Green,  NTS  president,  who  calls 
the  booklet  a  "Keep  'Em  Running  Manual" 
said,  "In  offering  this  maintenance  guide  to 
theatre  owners,  we  do  it  primarily  with  the 
thought  in  mind  that  a  concrete  all-over  con- 
servation program,  applying  to  all  equipment 
in  a  theatre  will  be  of  real  value  to  theatre 
owners  and  projectionists  alike.  Furthermore, 
the  recommendations  made  are  not  intended  to 
apply  to  any  specific  brand  of  equipment,  but 
are  written  so  that  they  can  be  used  with  all 
makes  of  equipment." 

Suggestions  in  the  booklet  are  based  on  the 
advice  of  leading  equipment  manufacturers, 
including  those  who  make  projection  and 
sound,  lamphouses,  generators  and  rectifiers, 
screens,  theatre  chairs,  carpets,  projection 
lenses,  cooling,  curtain  controls,  tickets  regis^ 
ters,  etc. 


Bogalusa  Theatre  to  Be 
Modernized  and  Improved 

Bogalusa,  La.  —  Widespread  modernization 
plans  are  under  way  for  the  Redwood  Theatre. 
Changes  include  a  new  marquee  with  trans- 
lucent changeable  letters,  cushion  seats  and 
paneling  the  walls  with  Johns-Manville  Fibra- 
Coustic,  a  special  acoustical  material  which  in- 
sures excellent  sound  reproduction. 


Delta,  Monroe,  La.,  Opens 

Monroe,  La.  —  The  Delta  Theatre,  newest 
house  here,  was  opened  recently  by  Frank  and 
George  Varino.  Glenn  Pace  is  the  owner. 
Knight,  Barron  and  Lentz,  New  Orleans  archi- 
tects, drew  the  plans. 


FOR  THE  FINEST  IN 

QUALITY 

and 


★  RCA  PRODUCTS  ★ 


RCA  Photophone  Sound 

RCA  Theatre  Service 

RCA  Hearing  Aids 

RCA  P.  A.  Systems 

RCA  Sound  Screens 

RCA  Magicote  Lens  Service 


*  BRENKERT  PRODUCTS* 

Brenkert  Projectors 
Brenkert  Arc  Lamps 
Brenkert  Accessories 


*  WESTINGHOUSE  * 

MAZDA  LAMPS 

★  BEN  WOOD  LINZE* 

RECTIFIERS 


See  your  RCA 
Theatre  Supply  Dealer 
or  RCA  Representative 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


Challenges  Equipment  Makers  to  IATSE  Has  10-Point 
Devise  New  System  of  Admissions 


A  challenge  was  issued  to  theatre  equipment 
manufacturers  this  week  by  a  leading  theatre- 
man,  to  devise  some  system  for  handling  admis- 
sions to  theatres  which  would  eliminate  the 
need  for  a  doorman  and  at  the  same  time  mod- 
ernize a  long-honored  but  clumsy  method  which 
entails  selling  a  patron  a  ticket  that  is  immedi- 
ately torn  in  half. 

"Doesn't  it  seem  strange,"  this  theatreman 
asked,  "that  with  all  the  inventive  ingenuity  in 
our  industry,  that  the  method  of  handling 
patrons  is  an  heirloom  from  the  old  theatres 
motion  picture  houses  made  obsolete?  The 
patron  buys  a  ticket.  He  holds  on  to  his  paste- 
board, which  is  small  enough  in  any  event  and 


28 


is  a  magic  number 


r  i 1  HAT'S  the  number  of  National  Theatre 
Supply  Company  Branches  prepared  to  serve 
you  today.  So,  no  matter  where  your  theatre  is, 
you're  always  near  a  National  Branch  and 
National  service. 

National's  great  stocks  of  quality  equipment 
and  supplies  in  these  28  Branches  are  there 
primarily  to  help  you  keep  your  theatre  running. 

Naturally,  this  means  that  you  are  far  r.:ore 
certain  to  find  what  you  need  in  National's 
nation-wide  stocks.  It  means  that  National  is 
28  times  as  strong  ...  to  serve  you  better. 

That's  why  "28"  is  such  a  magic  number  for 
you,  every  hour,  every  day  during  1942.  Your 
nearest  National  Theatre  Supply'  Company 
Branch  is  listed  below.  Have  you  visited  there 
lately? 


ALBANY 
ATLANTA 
BALTIMORE 
BOSTON 
BUFFALO 
CHARLOTTE 
CHICAGO 
CINCINNATI 
CLEVELAND 
DALLAS 
DENVER 
DES  MOINES 
DETROIT 
INDIANAPOLIS 
KANSAS  CITY 
LOS  ANGELES 
MEMPHIS 
MILWAUKEE 
MINNEAPOLIS 
NEW  HAVEN 
NEW  YORK 
NEW  ORLEANS 
OKLAHOMA  CITY 
PHILADELPHIA 
PITTSBURGH 
SAN  FRANCISCO 
SEATTLE 
ST.  LOUIS 


962  Broadway 
187  Walton  Street,  N.W. 
417  St.  Paul  Place 
40  Piedmont  Street 
500  Pearl  Street 
304  S.  Church  Street 
1325  S.  Wabash  Avenue 
1637  Central  Parkway 
212S  Payne  Avenue 
300  South  Harwood  Street 
2111  Champa  Street 
1115  High  Street 
2312  Cass  Avenue 
436  N.  Illinois  Street 
223  W.  18th  Street 
1961  S.  Vermont  Avenue 
400  S.  Second  Street 
1027  N.  Eighth  Street 
56  Gienwood  Avenue 
122  Meadow  Street 
356  West  44th  Street 
220  South  Liberty  Street 
700  West  Grand  Avenue 
1225  Vine  Street 
1721  Blvd.  of  the  Allies 
255  Golden  Gate  Avenue 
2319  Second  Avenue 
3212  Olive  Street 


NATIONAL  THEATRE  SUPPLY  COMPANY 


while  he  is  removing  his  gloves,  coat,  etc.,  and 
juggling  an  umbrella  or  a  package,  he  walks  a 
few  feet  to  a  man  who  stands  before  a  box. 
This  man  takes  the  tickets,  deliberately  tears 
them  in  half,  and  hands  one  half  of  each  ticket 
back.  What  should  the  patron  do  with  them? 
Throw  them  on  the  floor  ?  That's  often  done. 
Put  them  in  his  pocket  and  throw  them  on  the 
floor  later?  That's  what  happens  to  most  of 
the  balance.  Take  them  home  ?  They  serve 
only  as  a  reminder  of  an  old  custom. 

If  the  patron  could  only  see  what  is  done 
with  the  half  of  the  ticket  that  the  doorman 
drops  in  the  box,  he  would  be  even  more  im- 
pressed by  the  inefficiency  of  the  system.  For 
in  the  home  offices  of  many  a  circuit,  men  who 
look  as  though  they  were  fairly  well  paid,  sit 
at  desks  and  sort  out  these  stubs  to  make  sure 
they  are  all  in  the  box.  Silly?  Certainly,  but 
equipment  men,  who  have  given  us  so  many 
ingenious  devices,  have  failed  to  invent  some 
simpler  way  which  at  the  same  time  is  more 
efficient  and  will  make  a  better  impression  on 
patrons. 

Soon,  with  more  and  more  men  being  called 
into  the  Army  and  defense  industries,  it  will  be 
more  and  more  difficult  to  obtain  doormen. 
When  the  exhibitor  comes  to  the  equipment 
manufacturer  and  says,  "I  can't  get  a  doorman 
any  more.  Give  me  some  new  way  of  handling 
admissions,"  the  manufacturer  will  have  no 
alternative  method  to  propose  but  that  of  turn- 
stiles which  have  already  been  used  on  a  limited 
scale. 

Turnstiles,  however,  would  not  serve  the 
theatre  which  has  more  than  one  admission 
price — even  a  price  for  children  in  addition  to 
that  for  adults.  However,  turnstiles  do  elim- 
inate the  doorman's  services  and  they  certainly 
obviate  the  necessity  of  counting  ticket  stubs. 

Whatever  is  devised  as  a  substitute  must  be 
made  of  wood,  glass  or  some  material  which  is 
not  now  in  such  demand  that  it  cannot  be 
obtained  at  all. 

The  theatreman  who  issued  the  challenge  is 
eagerly  seeking  the  substitute.  He  points  out 
that  if  at  all  practical,  it  will  be  grabbed  as  a 
drowning  man  grasps  at  a  straw. 


Watch  Those  Lamp  Wattages 

Check  the  wattage  of  your  upright  sign.  You 
may  be  able  to  considerably  reduce  your  electri- 
cal current  consumption  by  reducing  the  size 
of  bulbs  in  your  chaser  or  border. 


Clean  Marquee  Shines  Brighter 

Cleaning  the  space  behind  the  attraction  board 
of  your  marquee  might  add  sufficiently  to  the 
brightness  to  allow  for  the  removal  of  several 
bulbs  with  the  resultant  saving  of  electricity. 
Flat  white  paint  will  add  materially  to  the 
reflection  qualities  of  this  background.  Periodic 
cleaning  of  the  marquee  bulbs  will  increase  the 
light  and  add  to  the  neatness  of  your  front 
display. 


Make  Displays  Gleam 

Frequent  washing  of  display  frames  in  front 
and  in  the  lobby  adds  greatly  to  their  attention 
compelling  influence. 


New  Youngstown  Theatre  Opened 

Youngstown,  O. — The  Newport  Theatre  was 
opened  by  the  Raful  brothers  to  the  wide  acclaim 
of  the  townspeople  recently.  Embodying  the 
latest  type  of  equipment  in  every  detail,  it  seats 
975. 


Conservation  Program 

The  IATSE  has  joined  in  the  program  for 
the  conservation  and  salvage  of  materials  vital 
for  defense  and  has  accordingly  formulated  a 
ten  point  theatre  program  toward  this  end. 
President  Richard  Walsh  of  the  IATSE  in 
announcing  the  program  said,  "It  is  vitally  im- 
portant to  maintain  your  projection,  sound  and 
stage  equipment  in  good  operating  condition." 
The  ten  point  program  follows : 

1 —  Keep  your  projection  rooms  and  equip- 
ment clean.  Dirt  causes  wear  and  tear. 

2 —  Lubricate  properly  all  equipment.  Fol- 
low the  manufacturer's  instructions. 

3 —  Make  ONLY  necessary  replacements 
to  conserve  spare  parts. 

4 —  Burn  carbons  at  minimum  current  speci- 
fied by  the  manufacturer.  Use  carbon  savers 
where  available. 

5 —  Clean  lenses  of  optical  systems  with 
soft  tissue  and  protect  condensers  and  re- 
flectors. 

6 —  Service  regularly  all  electric  current  dis- 
tribution points,  such  as:  motors,  generators, 
bus  bars,  fuses,  switches,  resistors  and  con- 
densers. 

7 —  Allow  sufficient  warming-up  period  for 
all  vacuum  tubes.  Burn  tubes  at  specified 
ratings  of  equipment  manufacturers. 

8 —  Inspect,  thread  and  rewind  film  very 
carefully — keep  it  clean. 

9 —  Handle  reels  and  film  containers  with 
care — these  cannot  be  replaced. 

10—  DO  NOT  THROW  ANYTHING 
AWAY. 

KEEP  all  worn  out  parts  and  metal  coated 
carbon  stubs;  collect  copper  and  other  car- 
bon drippings.  Keep  all  burned  out  or  broken 
vacuum  tubes  and  incandescent  lamps.  You 
will  receive  instructions  as  to  the  proper 
disposal  of  this  salvaged  material. 


Boom  in  Service  Contracts  Seen 
as  Index  of  Economy  Measures 

Exhibitor  awareness  to  the  need  for  conser- 
vation, in  the  opinion  of  Altec  Service  Corp. 
officials,  is  responsible  for  the  spurt  in  orders 
signed  by  theatremen  for  Altec  Service  con- 
tracts, a  brisk  increase  in  which  have  been 
noted  during  the  past  few  weeks. 

Among  theatres  which  have  signed  for  the 
sound  service  provided  by  Altec  are : 

Princess,  Century  and  Rampart,  Los  Angeles ;  Co- 
lonial, Orange,  Cat;  Varsity,  Seattle,  Wash.;  Roxy, 
St.  Helena,  Cal. ;  Royal,  Miami,  Fla. ;  Garden,  New 
Orleans.  La. ;  Lincoln,  Norfolk,  Va. ;  Ritz,  Wellston, 
Ga. ;  American,  Charleston,  Mo. ;  Edgemoor,  Wilm- 
ington, Del.;  Uptown,  Fort  Smith,  Ark.;  Hamrick, 
Gaffney,  S.  C. 

Clark,  Clark.  S.  D. ;  Paradise,  Detroit,  Mich. ; 
Center,  Ionia,  Mich. ;  Capitol,  Lakota,  N.  D. ;  Crosby, 
Crosby,  N.  D. ;  Lode,  Houghton,  Mich.;  Michigan, 
Flint,  Mich. 

Iaeger,  Iaeger,  W.  Va. ;  Park,  Moundsville,  W.  Va. ; 
Midway.  McMechen.  W.  Va. ;  Parsons,  Parsons, 
Kan.;  Hippodrome,  Elkins,  W.  Va. ;  Rogers,  Rogers, 
Ark.;  Palace,  Waterloo,  Iowa;  Brauntex,  New  Braun- 
fels,  Texas. 

Ritz,  Gorham,  N.  H. ;  Cayuga,  Trumasburg,  N.  Y. ; 
Rex,  E.  Rutherford,  N.  J. ;  Klein  Memorial  Hall, 
Bridgeport,   Conn. ;    Capitol,   Milford,  Conn. 


To  Replace  Burned  House 

Sacramento,  Calif.  —  George  Ingham,  local 
manager  for  the  Blumenfeld  Theatres,  an- 
nounced that  a  $225,000  showhouse  will  be  con- 
structed to  replace  the  Del  Paso  in  North 
Sacramento,  destroyed  by  fire  recently.  If 
difficulties  arise  in  obtaining  materials,  a  tempo- 
rary theatre  will  be  established  in  an  existing 
building,  he  said. 


Buy  U.  S.  Defense  Bonds 

Buy  to  the  limit  of  your  ability. 


February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


I  know  all  about  it 
late. 


even  if  I  did  learn  too 


You  think  theatregoers  don't  know  the  differ- 
ence in  low  and  high  intensity  projection?  That's 
what  I  thought.  So  why  am  I  closing  the  place? 
Because  my  thinker  wasn't  clicking. 

I  thought  that  I'd  save  the  cost  of  new  high  inten- 
sities .  .  .  even  though  they  didn't  cost  much.  So 
what?  It  cost  me  more  than  I  thought  I'd  save. 
Business  kept  getting  worse.  People  wouldn't  come 
even  on  the  better  pictures. 

And  what  about  this  thing  of  showing  Techni- 
color pictures  with  low  intensity  lamps.  Well,  just 
this.  It's  the  beauty  of  colored  pictures  that  sells 
the  extra  tickets,  and  people  can't  see  much  beauty 
in  billious  pictures  of  green  skies,  yellow  snow, 
and  orange  colored  Santa  Claus.  Colors,  yes,  but 
not  the  kind  that  people  want  to  see.  But  they're 
what  you  have  with  the  muddy  yellow  light  of  the 
low  intensity  lamp. 


And  don't  think  you  can  keep  blaming  the  ex- 
changes for  those  "dark"  prints.  All  prints  are  dense 
today  and  unless  you  double  your  screen  light  with 
one-kilowatt  lamps,  your  projected  pictures  will 
always  be  dim. 

So  you'd  better  light  up  your  screen  or  lock  up 
your  doors  as  I'm  doing. 

Your  Independent  Theatre  Supply  Dealer  will 
give  you  even  more  reasons  why  you  should  in- 
stall Strong  Utility  High  Intensity  Projection  Arc 
Lamps  now.  See  him  or  write  The  Strong  Electric 
Corporation,  2501  Lagrange  Street,  Toledo,  Ohio. 
Export  Office:  90  Gold  St.,  New  York  City. 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


1 

STR  West  Coast  Offices         Guaranty  Building         6331  Hollywood  Blvd.        Hollywood,  Calif.        Telephone,  Hollywood  1390 

PROGRAM  NOTES  FROM  THE  STUDIOS 

Garfield  in  Barthelmess  Hit/  Reed  in  'Pearl  of  Paradise'/ 
Universal  Signs  French  Star/  'Thunder birds'  Cast  Set 


Lunch  Between  Takes 


Two  of  Columbia's  younger  contract  play- 
ers, Roger  Clark  and  Larry  Parks,  were  as- 
signed featured  roles  in  "He  Kissed  the 
Bride,"  Joan  Crawford-Melvyn  Douglas  co- 
starring  comedy  which  Alexander  Hall  di- 
rects for  Producer  Edward  Kaufman. 


David  O.  Selznick  has  signed  Ronald  Col- 
man  to  star  in  "Jane  Eyre,"  forthcoming 
United  Artists  production  to  be  directed  by 
Robert  Stevenson. 


John  Garfield  has  been  set  by  Warner 
Bros,  for  the  starring  role  in  "The  Patent 
Leather  Kid,"  famous  Richard  Barthelmess 
success  of  the  silent  days.  Garfield  is  cur- 
rently on  loan-out  to  MGM  for  an  important 
role  in  "Tortilla  Flat."  His  last  picture  for 
Warners  was  "Dangerously  They  Live." 


A  boy  and  girl  being  sought  by  Tay  Gar- 
nett  to  play  a  pair  of  newlyweds  in  his  radio 
show,  "Three  Sheets  to  the  Wind,"  will  be 
groomed  to  play  these  important  roles  in  the 
motion  picture  he  plans  to  make  later.  John 
Wayne  and  Helga  Moray  are  slated  to  head 
the  cast  of  the  film. 


Eddie  Bracken  returned  to  Hollywood  for 
his  next  assignment  at  Paramount,  "Happy 
Go  Lucky,"  in  which  he  appears  with  Mary 
Martin,  Dick  Powell,  Rudy  Vallee  and  Betty 
Hutton. 


Philip  Reed,  recently  signed  to  a  long 
term  contract  by  MGM,  has  been  assigned 
by  Director  Al  Santell  for  the  featured 
"heavy"  role  in  "Pearl  of  Paradise,"  which 
will  star  Johnny  Weissmuller.  Shooting  is 
scheduled  to  start  in  about  three  weeks. 


Fay  McKenzie  will  be  seen  in  the  femi- 
nine lead  in  Republic's  "Remember  Pearl 
Harbor,"  which  Joe  Santley  directs  with 
Don  "Red"  Barry  in  the  top  male  spot. 

At  Republic  Sales  Meet 


Players,  studio  officials  and  company  executives 
mingled  together  at  Republic  quarterly  sales 
meeting  held  last  week  at  the  Coast  studios. 
Left  to  right  on  the  outside  of  the  table  are 
Binnie  Barnes,  Herbert  J.  Yates,  chairman  of 
the  board,  Marilyn  Hare,  James  R.  Grainger,  Re- 
public president,  Judy  Canova,  H.  S.  Brown,  Jr., 
executive  producer  in  charge  of  Westerns  and 
serials,  and  Ann  Jeffries.  On  the  inside  of  the 
table  are  Secretary-Treasurer  E.  H.  Goldstein 
and  Don  Barry. 


A  deal  has  just  been  signed  whereby 
Michele  Morgan,  French  star  brought  here 
by  RKO,  will  make  one  picture  a  year  for 
Universal.  Miss  Morgan  recently  appeared 
in  "Joan  of  Paris,"  currently  in  release  and 
will  make  "Challenge  to  the  Night"  for 
RKO  before  reporting  for  her  Universal 
assignment,  still  to  be  announced. 


Miguel  Roginsky,  South  America's  great- 
est hunter,  has  been  engaged  as  guide  for 
Monogram's  Clyde  Elliott  expedition  now 
filming  "Catch  'Em  Alive."  The  expedition 
will  spend  several  months  in  the  jungles  of 
Amazonia  and  the  Matto  Grosso. 


Stephen  Slesinger,  New  York  publisher, 
author,  and  owner  of  a  newspaper  syndicate, 
is  now  in  Hollywood  negotiating  with  RKO 
officials  for  a  releasing  deal  for  two  feature 
Technicolor  productions  annually  based  on 
Red  Ryder,  action  comic  strip  character. 

Ona  Munson  returns  to  Hollywood  this 
week  and  reports  to  Universal  for  added 
scenes  in  "Drums  on  the  Congo." 

Otto  Kruger  and  Ilka  Gruning  are  the 
newest  additions  to  the  cast  of  Edward 
Small's  "Friendly  Enemies,"  which  Allan 
Dwan  is  currently  directing.  Top  roles  are 
being  portrayed  by  Charles  Winninger, 
Charlie  Ruggles,  Nancy  Kelly  and  James 
Craig. 


Dana  Andrews  has  been  assigned  the  ro- 
mantic lead  opposite  Gene  Tierney  in  20th 
Century-Fox'  "Thunderbirds,"  which  Wil- 
liam Wellman  will  direct.  Preston  Foster 
and  James  Gleason  are  importantly  cast  in 
the  feature. 

Producer-Director  George  Stevens  has 
been  compelled  by  wartime  restrictions  to 
abandon  plans  for  the  scheduled  filming  on 
location  sites  near  San  Pedro  for  Columbia's 
''Three's  A  Crowd,"  co-starring  Cary  Grant, 
Jean  Arthur  and  Ronald  Colman.  Instead, 
huge  sets  are  being  constructed  at  the  studio. 

Ray  Montgomery,  recently  signed  to  a 
term  contract  by  Warner  Bros.,  is  making 
his  screen  debut  in  "The  Shadow  of  Their 
Wings."   Lloyd  Bacon  is  directing. 


Judy  Garland  checked  in  at  MGM  to  pre- 
pare for  her  role  in  "The  Big  Time,"  set 
to  go  into  production  within  the  next  two 
weeks  with  Busby  Berkeley  directing.  Ray 
McDonald,  recruited  from  the  New  York 
stage,  may  have  one  of  the  top  roles. 


Producer  Ed  Gross  has  purchased  Brad- 
bury Foote's  original,  "My  Wife  Has  Joined 
The  Army,"  which  deals  with  women  in 
snappy  uniforms  in  various  branches  of 
defense.  Releasing  deal  is  now  being  set 
for  the  production. 


Dialogue  Director  Hugh  Cummings,  Director  Lloyd 
Bacon  and  Edward  G.  Robinson  enjoy  a  light 
lunch  between  scenes  of  WB's  "Larceny,  Inc." 


HOLLYWOOD 
STUDIO 
ROUND-UP 


Production  seems  to  be  booming  again.  Here 
is  the  list  of  new  pictures  started  this  week: 

COLUMBIA 

SWEETHEART  OF  THE  FLEET — Principals :  Joan 
Davis,  Jinx  Falkenburg,  Joan  Woodbury,  Brenda  & 
Cobina.    Director,  Charles  Barton. 

HE  KISSED  THE  BRIDE — Principals :  Joan  Craw- 
ford, Melvyn  Douglas,  Billie  Burke,  Roland  Young. 
Director,  Alexander  Hall. 


METRO-GOLDWYN-MAYER 

CROSSROADS— Principals:  William  Powell,  Hedy 
Lamarr,  Claire  Trevor.    Director,  Jack  Conway. 

GRAND  CENTRAL  MURDER— Principals :  Van 
Heflin,  Virginia  Grey,  Patricia  Dane,  Sam  Levene. 
Director,  S.  Sylvan  Simon. 


PARAMOUNT 

GLASS  KEY— Principals :  Brian  Donlevy,  Alan  Ladd, 
Patricia  Morison,  Bonita  Granville.  Director,  Stuart 
Heisler. 


REPUBLIC 


HOME  IN  WYOMIN'— Principals:  Gene  Autry,  Fay 
McKenzie,  Smiley  Burnette.  Director,  William  Mor- 
gan. 


20TH  CENTURY-FOX 

MAGNIFICENT  JERK— Principals :  Don  Ameche, 
Henry  Fonda,  Lynn  Bari,  Edward  Everett  Horton. 
Director,  Walter  Lang. 

THEM  LOVELY  BUMS— Principals :  Lloyd  Nolan, 
Carole  Landis.    Director,  Ray  McCarey. 


UNIVERSAL 


ESCAPE  FROM  HONG  KONG— Principals :  Don 
Terry,  Leo  Carrillo,  Andy  Devine,  Marjorie  Lord. 
Director,  William  Nigh. 


WARNER  BROTHERS 

CONSTANT  NYMPH— Principals:  Charles  Boyer, 
Joan  Fontaine,  Alexis  Smith,  Jean  Muir,  Peter  Lorre. 
Director,  Edmund  Goulding. 


February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


WANDERING 

AROUND 
HOLLYWOOD 

with  tUe  "QUU*ne>i" 


Over  for  a  visit  on  the  set  of  Harry 
Sherman's  "Across  the  Border,"  the  18th 
Hopalong  Cassidy  subject  written  by  J. 
Benton  Cheney,  and  the  42nd  in  the  series, 
we  gabbed  with  Bill  Boyd  and  newcomer  Bill 
George  for  a  while,  exchanged  a  few  neat 
wise-cracks  with  Associate  Producer  Lew 
Eachmil,  and  called  it  a  day.  Nice  gang. 


Clarence  Brown,  for  20  years  a  top-flight 
director  at  MGM,  has  officially  terminated 
his  services  there  and  has  checked  off  the 
lot  in  order  to  free-lance.  He  is  considering 
bids  from  two  major  studios,  so  expect  an 
announcement  shortly.  Our  best  to  Mr. 
Brown  on  whatever  his  new  undertaking  is. 


Here's  a  title  that  will  take  a  week  to 
place  on  the  marquee.  Lee  Loeb  and  Harold 
Buchman,  20th  Century-Fox  scenarists,  have 
been  assigned  to  write  script  of  "The  Most 
Unforgettable  Character  I've  Ever  Met," 
based  on  the  "Readers'  Digest"  series.  Looks 
like  a  good  spot  for  that  "Jerk"  title  cur- 
rently making  the  rounds. 


Leopold  Stokowski  and  Slavko  Vorka- 
pich  have  worked  out  plans  to  produce  a 
series  of  musical  short  subjects,  and  a  wag 
wants  to  know  if  they  will  call  the  new 
outfit  "Stokkapich  Productions." 


We  were  tickled  to  see  John  LeRoy  John- 
ston over  at  Warner  Bros,  as  assistant  to 
Alex  Evelove.  Johnny's  the  guy  who  knows 
ALL  the  answers  .  .  .  and  we're  willing  to 
bet  he'll  be  a  big  help  to  the  Burbank  crowd. 
We'll  be  seeing  you  soon,  John. 


Hollywood  is  still  laughing  at  the  recent 
Hedda  Hopper  crack,  "It's  a  known  fact 
that  several  of  our  glamour  girls  virtually 
'bust'  themselves  into  pictures"  .  .  .  and 
Hedda  was  thinking  of  Lana  Turner  and  Jane 
Russell.  All  kidding  aside,  can  you  think 
of  a  better  way? 


William  Holman  Signed 
As  RKO  Studio  Manager 

William  Holman,  for  several  years  a  promi- 
nent figure  in  the  motion  picture  industry,  has 
been  signed  as  Studio  Manager  of  RKO,  it  was 
announced  by  Joseph  I.  Breen,  Executive  Vice 
President  in  Charge  of  Production.  Holman 
will  assume  his  new  duties  immediately. 

For  the  past  eighteen  months,  Holman  has 
been  identified  with  the  Association  of  Motion 
Picture  Producers.  Prior  to  1940  he  had  been 
studio  manager  of  Columbia  and  General 
Manager  of  Frank  Capra  Productions. 


Retakes  for  "My  Gal  Sal" 

Director  Irving  Cummings  will  start  sev- 
eral days  of  added  scenes  and  retakes  for  "My 
Gal  Sal,"  Victor  Mature-Rita  Hayworth  fea- 
ture for  20th  Century-Fox.  Cummings  is  con- 
sidering the  American  Legion's  suggestion  for 
the  filming  of  a  picture  based  on  that  organiza- 
tion's work,  which  he  may  make  as  an  outside 
assignment. 


WILDCAT     (Para.)     Drama.  Principals: 

Richard  Arlen.  Arline  Judge.  William  Fraw- 
ley.  Buster  Crabbe.  Arthur  Hunnicutt.  Plot: 
This  is  an  exciting  and  authentic  story  writ- 
ten by  a  Texas  oil  man.  In  it  is  presented 
a  hard-fighting,  quick-thinking  oil  man  who 
has  his  ups  and  downs  before  he  discovers 
oil.   Director,  Frank  McDonald. 

HIGHLY  IRREGULAR  (Col.)  Comedy- 
Drama.  Principals:  Franchot  Tone.  Joan 
Bennett,  Allyn  Joslyn.  Georgia  Caine,  Lloyd 
Corrigan,  Barbara  Brown.  Plot:  An  Amer- 
ican flyer  with  the  R.A.F.  is  shot  down  in 
Holland.  There  he  seeks  refuge  with  Joan 
Bennett's  family,  and  for  reasons  of  safety, 
poses  as  her  husband  who  is  in  a  sanitarium. 
Under  the  eyes  of  the  Gestapo  he  takes  de- 
livery of  a  tiny  book  of  information.  Threat- 
ened with  arrest,  they  are  assisted  in  their 
escape  to  England  by  a  group  of  retired 
ladies  from  a  rest  home.  Director,  Richard 
Wallace. 

THE  SPOILERS  (Univ.)  Drama.  Princi- 
pals: Marlene  Dietrich.  Randolph  Scott, 
John  Wayne,  Margaret  Lindsay,  Harry 
Carey,  Richard  Barthelmess,  William  Far- 
num.  Plot:  This  is  the  saga  of  the  Alaska 
of  '98  and  the  story  of  a  shrewd,  seductive 
woman  saloon  owner.  She  saves  her  "heart" 
and  his  partner  from  being  cheated  when 
the  new  gold  commissioner  and  his  cronies 
talk  him  into  evicting  himself  from  his  own 
fabulous  Midas  mine.  After  a  fight  to  the 
finish,  they  find  comfort  in  each  other's 
arms.   Director,  Raj'  Enright. 

JESSE  JAMES,  JR.  (Rep.)  Western.  Prin- 
cipals: Don  "Red"  Barry,  Lynn  Merrick,  Al 
St.  John,  Douglas  Walton.  Karl  Hackett. 
Plot:  The  head  of  a  well  organized  band  of 
hoodlums  starts  a  series  of  robberies  and 
raids,  in  Sundown,  when  he  learns  that  the 
town  is  to  become  the  western  terminus  for 
a  telegraph  company.  By  preventing  this 
and  making  them  choose  the  neighboring 
town,  he  stands  to  profit  enormously.  The 
son  of  a  former  sheriff  is  given  the  job  of 
disposing  of  him  and  his  hoodlums.  Assoc. 
Producer-Director,  George  Sherman. 

ELLERY  QUEEN  &  THE  LIVING 
CORPSE  (Col.)  Mystery.  Principals:  Wil- 
liam Gargan,  Margaret  Lindsay.  Charlev 
Grapewin,  James  Burke.  Plot:  The  widow 
of  a  prominent  banker  asks  William  Gargan 
to  find  out  whether  her  husband  was  really 
drowned  when  his  yacht  capsized.  Gargan 
sets  out  to  find  the  banker  via  a  trail  of  "hot" 
money  that  was  embezzled  from  his  bank  at 
the  time  of  his  death.  He  finds  the  man: 
helps  him  escape  from  some  blackmailers 
and  sees  that  the  guilty  people  are  thrown 
into  jail.    Director,  James  Hogan. 

EAGLE  SQUADRON  (Univ.)  Drama. 
Principals:  Robert  Stack.  Diana  Barrymore. 
John  Loder.  Jon  Hall.  Nigel  Bruce.  Leif 
Erickson,  Evelyn  Ankers.  Edgar  Barrier. 
Plot:  A  handful  of  young  Americans  pre- 
ceded their  country's  entrance  into  World 
War  II  by  joining  the  RAF  as  fighter  pilots. 
One  of  the  fliers  saves  the  life  of  a  member 
of  the  WAAF  during  an  air  raid  over  Lon- 
don. He  loses  most  of  his  pals  in  a  terrible 
air  battle  over  France  but  is  cheered  on  the 
way  home  by  hearing  the  WAAF  girl's 
voice  over  the  communications  and  knows 
that  she  will  be  waiting  for  him  when  he 
lands.    Director,  Arthur  Lubin. 

FOREST  RANGERS  (In  Technicolor) 
(Para.)  Drama.  Principals:  Fred  MacMur- 
rav,  Paulette  Goddard,  Susan  Havward. 
Albert  Dekker.  E  ug'ene  Pallette,  Lvnne 
Overman.  Plot:  One  of  the  District  Rangers 
of  the  U.  S.  Forest  Service,  stationed  among 


the  giant  redwoods  of  the  West,  marries  an 
eastern  society  girl,  much  to  the  surprise  of 
a  tomboy  lumber  mill  operator  who  expected 
to  marry  him  herself.  She  is  determined  to 
win  him  back,  so  she  sets  out  to  do  it  in  her 
own  way.    Director,  George  Marshall. 

WHO  IS  HOPE  SCHUYLER?  (20th-Fox) 
Mystery.  Principals:  Joseph  Allen,  Jr.,  Mary 
Howard,  Sheila  Ryan,  Ricardo  Cortez,  Janis 
Carter.  Joan  Valerie,  Robert  Lowery.  Plot: 
A  special  prosecutor  finds  his  case  against  a 
crooked  district  attorney  falling  apart  due  to 
his  inability  to  produce  the  star  witness.  In 
narrowing  down  his  search,  he  has  to  investi- 
gate four  women  suspects,  one  of  whom  is 
his  own  fiance.  It  is  a  woman's  jealousy  that 
clinches  his  case  for  him.  Director,  Thos.  Z. 
Loring. 

GHOST  TOWN  LAW  (Mono.)  Western. 
Principals:  Buck  Jones,  Tim  McCoy,  Ray- 
mond Hatton,  Virginia  Carpenter,  Murdock 
McQuarrie.  Plot:  A  U.  S.  Marshall  out  to 
avenge  the  murder  of  two  colleagues,  arrives 
as  an  amnesia  victim,  at  the  ghost  town  of 
Pickwick,  Nevada.  There  he  finds  the  gang, 
headed  by  the  town  judge,  that  are  letting 
nothing  stand  in  the  way  of  their  gaining 
control  of  a  rich,  re-discovered  mine.  The 
Rough  Riders  help  him  straighten  out  the 
situation.    Director,  Howard  Bretherton. 

HELLO  ANNAPOLIS  (Col.)  Drama. 
Principals:  Jean  Parker,  Tom  Brown.  Larrv 
Parks.  William  Blees,  Phil  Brown,  Herbert 
Rawlinson,  Ferris  Taylor.  Plot:  A  spoiled 
playboy  sneers  at  everything  "navy"'  to  the 
daughter  of  a  famous  Lieutenant  Com- 
mander, whom  he  loves.  He  finds  himself 
stuck  in  the  Navy  when  he  tries  to  put  on  a 
show  and  becomes  the  school's  problem  num- 
ber one  when  he  wins  an  Annapolis  appoint- 
ment. The  Lieutenant  Commander's  daugh- 
ter, who  returns  his  love,  finds  a  way  to 
make  him  do  an  about  face.  Director, 
Charles  Barton. 

MY  FAVORITE  SPY  (RKO*  Comedy- 
Mystery.  Principals:  Kay  Kyser,  Ellen  Drew, 
Jane  Wyman,  Helen  Westley.  Robert  Arm- 
strong. Una  O'Connor,  Lionel  Royce.  Plot: 
Kay  Kyser.  America's  ace  bandleader,  reports 
for  duty  as  a  lieutenant  immediately  after 
the  knot  has  been  tied  at  his  own  wedding. 
Having  had  no  military  training  in  years,  he 
is  assigned  to  a  counter-espionage  unit  of 
the  Army.  This  leads  him  into  plenty  of 
trouble,  particularly  with  his  new  bride. 
However,  he  assists  in  the  capture  of  an 
entire  alien  organization  before  he  fulfills 
his  other  obligations.  Director,  Tay  Gar- 
nett.   Release,  June  19. 

DAWN  EXPRESS  (Prod.)  Spy.  Principals: 

Michael  Whalen,  Anne  Nagel,  Constance 
Worth.  Plot:  A  Nazi  spy  ring  in  the  United 
States,  is  after  a  chemical  formula  owned 
by  a  private  concern  and  being  prepared  for 
the  U.  S.  Armj'.  A  young  chemist  is  sus- 
pected, but  he  rounds  up  the  guilt}-  parties 
at  the  expense  of  his  own  life.  Director,  Al- 
bert Herman.    Release,  April  3. 

SUNSET  ON  THE  TRAIL  (Rep.)  West- 
ern. Principals:  Roy  Rogers,  George  "Gab- 
by" Hayes,  Lynne  Carver,  Frank  Thomas, 
Fred  Burns.  Plot:  A  cowpuncher  and  his 
friend  return  to  his  old  home  town  when  he 
learns  that  a  land-grabbing  clique  is  running 
the  old  settlers  off  their  land  through  il- 
legal tax  foreclosures.  There  he  finds  the 
evidence  which  not  only  disposes  of  the 
guilty  men.  but  it  vindicates  the  father  of 
a  young  lady  in  whom  he  had  become  in- 
terested. Assoc.  Producer-Director,  Joseph 
Kane. 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


February  28,  19,42 


ASTOR  PICTURES 


.100. 


Bat  Whispers  (My-D)  C.    Morris-U.  Merkel  

Cock  of  the  Air  (C)  Chester  Morris   

Crooked  Circle  (C)F  Zasu  Pitts-Jimmy  Gleason  

Framed  for  Murder  (D)  Wallace  Ford-Fuzzy  Knight... 

Hell's  Angels  (D)  Lyon- Harlow- Hall   

Hell's  Crossroads  (D)A  Tom  Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . . -Claudette  Colbert   80 

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70 

Murder  at  the  Baskervilles  Arthur  Wontner   

Palooka  (C)   Stuart  Erwin-Lupe  Velez   70 

Scarface  (D)   P.   Muni-G.  Raft-A.   Dvorak  88 

Sky  Devils  (C-D)  Spencer  Tracy    88 

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn   Douglas....  70 


Rel. 

Mins.  Date 

86  

71  

70  


See 
Issue  of 

.  Reissued 
.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 


MGM 


Current  1940-41  (Cont.) 


70  Reissued 


.  Reissued 
.  Reissued 
.  Not  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


COLUMBIA 


84. 
70. 
76. 


Current  1940-41 

2010  Adventure  in  Washington(D)  F  .Herbert  Marshall-Virginia  Bruce.. 

2037  Big  Boss  (D)A  Otto  Kruger- Gloria  Dickson  

2014  Blondie  in  Society  (OF  Penny  Singleton-Arthur  Lake  

2023  Ellery  Queen  and  the 

Perfect   Crime    (My) A  Ralph  Bellamy-Margaret  Lindsay...  63. 

2034  Great  Swindle  (A) F  Jack  Holt-Mt  jorie   Reynolds  54. 

2215  Hands  Across  the  Hockies(W)F. Bill  Elliott-Dub  Taylor   60. 

2001  Here  Comes  Mr.  Jordan(FA)  A .  Robt.  Montgomery-Rita  Johnson....  93. 
2013  Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper   76. 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D) A  Sally  Eilers- Donald  Woods   70. 

2206  Medico  of  Painted  Spring(W)  F.Chas.  Starrett-Terry  Walker   59. 

2020  Naval  Academy  (D)F  Jimmy  Lydon-Fred.  Bartholomew...  67. 

2039  Officer  and  Ihe  Lady  (D) A  Rochelle  Hudson-Bruce  Bennett   60. 

2003  Our  Wife  (C)F  Ruth  Hussey-Melvyn  Douglas  93. 

2002  Penny  Serenade  (CD)F  Irene  Dunne-Cary  Grant  120. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty   58. 

2214  Return  of  Daniel  Boone  (W)F.Bill  Elliott-Evelyn  Young  61. 

2026  Richest  Man  in  Town  (D)F.. .Frank  Craven-Edgar  Buchanan   69. 

2008  She  Knew  All  the  Answers(D)  A  .  Franchot  Tone-Joan  Bennett   85. 

2216  Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith   62. 

2019  Sweetheart  of  the  Campus(MD)  .Ruby   Keeler-Harriet   Milliard   61. 

2011  They  Dare  Not  Love  (D) A  Martha  Scott-George  Brent   76. 

2207  Thunder  Over  the  Prairie(W) F .Charles  Starrett-Eileen  O'Hearn  60. 

2017  Tillie  the  Toiler  (C)F  Kay  Harris- William  Tracy   67. 

2009  Time  Out  for  Rhythm  (DM)F.Rudy  Vallee- Rosemary  Lane  74. 

2042  Two  In  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden   62. 

2036  Under  Age  (D)A  Nan  Grey-Alan  Baxter-Tom  Neal...  60. 

man  Voice  in  the  Niqht  (D) . . .     .  .Clive  Brook-Diana  Wynyard  83. 

2004  You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88. 

Current  1941-42 

Adventuresof  Martin  Eden(D)A  Glenn   Ford-Claire  Trevor   87. 

3003  Bedtime  Story  (C)A  Loretta  Young-Fredric  March  85. 

3041  Blonde  From  Sinqanore(Cn)A. Florence  Rice-Leif  Erickson  67. 

3017  Blondie  Goes  to  College  (C) . . .  Penny  Singleton-Arthur  Lake  74. 

3212  Bullets  For  Bandits  (W)  Bill  Elliott-Tex  Ritter   58. 

3035  Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon.  63. 

3031  Close  Call  for  Ellery  Queen. .  .William  Gargan-Margaret  Lindsay..  67. 
3028  Confessions  of  Boston 

Blackie  (My)F   Chester  Morrjs-Harriet  Hilliard   65. 

3030  Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy- Margaret  Lindsay...  68. 

3015  Go  West,  Young  Lady(WMC)  F  .Penny  Singleton-Glenn  Ford   71. 

3023  Harmon  of  Michigan  (D) F ...  .Tommy  Harmon-Anita  Louise  65. 

3039  Harvard  Here  I  Come  (C)F...Maxie  Rosenbloom-Arline  Judge  65. 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63. 

3009  Ladies  in  Retirement  (D)A...lda  Luni-nn- Louis  Hayward  91. 

3007  Lady  Is  Willing  (CD)A  Marlene  Dietrich-Fred  MacMurray..  91. 

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

3034  Man  Who  Returned  to  Life(D)  A  John  Howard-Lucille  Fairhanks  60. 

3005  Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger   90 

3040  Mystery  Ship   (D)F  Lola  Lane-Paul  Kelly   63. 

3202  Riders  of  the  Badlands  (W)F. Charles  Starrett- Russell  Hayden  57. 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60. 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett- Russell  Hayden  59. 

3026  Secrets  of  the  Lone  Wolf(Mv)F. Warren  William    66. 

Shut  My  Big  Mouth  (OF  Joe  E.  Brown-Adele  Mara   71. 

3022  Sing  For  Your  Supper  (DM)F.Jinx   Falkenburg-"Buddy"   Rogers..  68. 

3036  Stork  Pays  Off  (C)F  Maxle  Rosenbloom-Rochelle  Hudson.  68. 

3008  Texas    (D)F  William  Holden-Glenn  Ford  92. 

3016  Three  Girls  About  Town  (CD )  A  Joan  Blondell.  John  Howard   73. 

3020  Two  Latins  From 

Manhattan  (CM)F  Jinx  Falkenburg-Joan  Woodbury   ';(! 

3203  West  of  Tombstone  (W)F  Charles  Starrett-Rnssell   Hayden  ...  59. 

3004  You  Belong  to  Me  (CD) A  Barbara  Stanwyck.  Henry  Fonda  ...  !I7 

Coming  1941-42 

Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane  

Blondie's  Blessed  Event   Penny  Singleton- Arthur  Lake  

(Former  title  "Blondie  Greets  Guest'*) 

Canal   Zone   Chester  Morris-John  Hubbard  

Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Down  Rio  Grande  Way  (W) .  .  Charles  Starrett- Russell  Hayden  

Ellery  Queen  and  the  Living 

Cornse   Wm.  Gargan-Margaret  Lindsay  

He  Kissed  the  Bride  Joan  Crawford-Melvyn  Douglas  

Hello   Annapolis  Jean   Parker-Tom  Brown  

Highly    Irregular  J.  Bennett-F.  Tone  

Invaders.  The   (D)F  Leslie   Howard- Laurence  Olivier. ...  104. 

Lawless  Plainsman  (W)  Charles  Starrett- Russell  Hayden  

Meet  the  Stewarts  William  Holden-Frances  Dee  

North  of  the  Rockies  (W)  Bill  Elliott-Tex  Ritter  

Not  a  Ladies  Man  Paul  Kellv-Fay  Wray  

Prairie  Gunsmoke   (W)  Bill  Elliott-Tex  Ritter  

Sweetheart  of  the  Fleet  Joan  Davis-Jinx  Falkenburg  

Three's  a  Crowd  (D)  Cary  Grant-Jean  Arthur  

Tramp,  Tramp,  Tramp  (CD) .  .Florence  Rice-Bruce  Bennett  

(Former  title  "Camp  Nuts") 
Two  Yanks  in  Trinidad  (D)...Pat  O'Brien-Brian  Donlevy  


5/30/41 
4/28/41 
7/17/41 

8/14/41 
4/10/41 
6/19/41 
8/21/41 
5/8/41  . 

6/30/41 

6/26/41 

5/22/41 

7/24/41 

8/28/41 

4/24/41 

9/18/41 

5/7/41  . 

6/12/41 

5/15/41 

7/15/41 

6/26/41 

4/30/41 

7/30/41 

8/7/41  . 

0/20/41 

7/10/41 

4/26/41 

5/20/41 

9/25/41 


2/26/42 
12/25/41 
HI' Hi '4  I 
1/15/42 
2/12/42 
1/22/42 
I /29/42 


6)5/31/41 
.1)5/3/41 
.b7/5/4l 

1)7/12/41 
b4/l2/4l 
b6/l4/4l 
.b8/2/4l 
b5/IO/4l 

,1)6/28/41 
h6/28/4i 
.1)5/24/41 
.1)7/19/41 
b8/l6/4l 
,b4/l9/4l 
.  .09/6/41 
.1)9/13/41 
h6/l4/4l 
.1)5/24/41 
.1)7/12/41 
.  .b7/5/4l 
. ,b5/3/4l 
.  .1)8/2/41 
. .b8/9/4l 
.  .1)6/7/41 
.1)6/28/41 
.1)4/26/41 
.1)4/19/41 
.b9/27/4l 


. .b2/28/42 
-h 12/ 13/41 
.1)8/30/41 
. .alO/4/41 
. .b2/2l/42 
.  .all/1/41 
.a!2/20/4l 


1/8/42  ...1)12/13/41 


1 1/18/41 

1 1/27/41 
9/ 1 1/4  I  . 
12/18/41 
12/11/41 
8/14/41  . 
9/18/41  . 
2/12/42  . 
1/1/42  .. 
2/5/42   .  . 
II  21)  41 
9/4/41  .. 
12/18/41 
10/16/41 
11/13/41 
11/13/41 
2/19/42  , 
12/4/41  . 
1 1/6/41  . 
10/9/41  . 
10/23/41 

10/2/41  . 
1/15/42  . 
10  '30  41 


4/2/42 
4/9/42 


3/19/42 
4/23/42  ' 


,b8/30/4l 
.1)11/29/41 
. ,b9/20/4l 
. .b2/28/42 
. .alO/4/41 

. ,b8/9/4l 
. .b9/l3/4l 
. .bl/31/42 
.  .1)9/27/41 
. .b2/28/42 

hlil  18/41 
. . .b8/2/4l 
.hl2/20/4l 
. .b8/30/4l 
. .a8/|6/4l 
.1)1  I  '22/41 
. .b2/2l/42 
.  .1)12/6/41 
.bl 1/15/41 
. .b9/27/4l 

hlO/25/41 

.  .1)9/27/41 
. .b 1/24/42 
h  10  10  '4  I 


. .al/31/42 
.al2/20/4l 

.al2/20/4l 
.all  'I5'4I 
. .al/31/42 


. .b2/2l/42 
.al 1/29/41 


4/2/42 
4/23/42 


,a9/27/4l 
!ai / 17/42 


MGM  Current  1940-41 

141  Barnacle  Bill  (CD)F  Wallace  Beery-Virginia  Weidler   92. 

139  Big  Store   (M-OF  Marx  Bros.-Virginia  Grey   83. 

137  Billy  the  Kid  (Tech.)  (D)F...Rob't  Taylor- Maureen  O'Sullivan...  95. 

144  Blossoms  in  the  Dust  (D)  F ...  .Greer  Garson-Walter  Pidgeon(Tech.)  98. 

145  Dr.  Kilriare'sWedding  Day(D)  F  .Lew  Ayres-Lionel  Barrymore  82. 

138  Getaway    (G)A  Robert  Sterling-Van  Heflin   89. 

135  I'll  Wait  For  You  (D)  F  Virginia  Weidler-Robt.  Sterling   75. 

146  Life  Begins  for  Andy 

Hardv  (CD)F   Mickev  Roonev-Judy  Garland  100. 

134  Love  Crazy  (F)A  Wm.  Powell-Myrna  Loy-Fay  Bainter  99. 

132  Men  of  Boys  Town  (D)F   Spencer  Tracy-Mickey  Roonoy  107. 

133  People  vs.  Dr.  Kildare  (D)F..Lew  Ayres-Lionel  Barrymore   77. 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murphy   96. 

142  Stars  Look  Down  (D)  Mirot    Lnrkwood-Michael  Redgrave.  98. 

140  Thev  Met  in  Bnmbav  (O)A      ntnri/  Gable-Rosalind  Russell   92. 

131  Washington    Melodrama(My)  A .  Frank   Morgan-Ann   Rutherford   80. 


3/12/42 
3/26/42 


7/4/41 

6/20/41 

5/30/41 

7/25/41 

8/22/41 

6/13/41 

5/16/41 

8/15/41 

5/23/41 

4/1 1/41 

5/2/41 

8/1/41 

7/18/41 

6/27/41 

4/18/41 


.a2/2l/42 
.a  1/24/42 


a  1/24/42 


.  .1)7/5/41 
.b6/2l/4l 
b5/3l/4l 
.b6/28/4l 
.b8/23/4l 
.b6/2l/4l 
.b5/IO/4l 

.  b8/9'4l 
,b5/l7/4l 
.1)3/15/41 
.b5/IO/4l 
.b7/26/4l 
.1)7/12/41 
b6/2R/4i 
.D4/I9/4I 


Set 

.  Date  Issue  ti 

8/29/41  ...D8/30/4I 

8/8/41   b8/2/4l 

5/9/41  ....b5/IO/4l 
4/25/41  ...D4/I9/4I 


148  When  Ladies  Meet  (SC)A  Joan  Crawford- Rob't  Taylor  105. 

147  Whistling  in  the  Dark(MyC)  F .  Skelton-Rutherford    78. 

136  Woman's   Face   (D) A  Joan  Crawford-Melvyn  Douglas  106. 

130  Ziegfeld  Girl  (MD)  Stewart- Garland  -  Lamarr- Martin  ...131. 

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117. 

226  Born  to  Sing  (DM)  Ray   McDonald- Virginia   Weidler. ..  81 . 

220  Bugle  Sounds  (D)F  Wallace  Beery- Marjorie  Main  101. 

21)8  Chocolate  Soldier  (M)A  Nelson  Eddy-Rise  Stevens  102. 

213  Design  for  Scandal  (CD)A  Rosalind  Russell-Walter  Pidgeon...  84. 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73. 

201  Dr.  Jekyll  and  Mr.  Hyde(D)A. Spencer  Tracy-lngrid  Bergman  127. 

217  Dr.   Kildare's  Victory  (D)  Lew  Ayres-Lionel  Barrymore   82. 

207  Feminine  Touch  (OA  Rosalind  Russell-Don  Ameche  93. 

212  H.  M.  Pulliam.  Esg.  (D)A  .  Hedy  Lamarr- Robert  Young  120. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105. 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63. 

218  Johnny   Eager   (G) A  Lana  Turner-Robert  Taylor  107. 

215  Kathleen   ( D)  F  Shirley  Temple- Herbert  Marshall...  84. 

202  Lady  Be  Good  (CM)F  Eleanor  Powell-Ann  Sothern  112. 

205  Married  Bachelor  (C)A  Ruth  Hussey-Rob't  Young  81. 

219  Mr.  and  Mrs.  North  (MyC)  F . .  Gracie  Allen-William  Post,  Jr  67. 

2111  Shadow  of  the  Thin  Man(CMy)F.  William  Powell-Myrna  Loy   97. 

206  Smilin'  Through  (Tech.)  (D)  F .  J.  MacDonald-Brian  Aherne  100. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81. 

211  Two  Faced  Woman  (OA  Garbo-Melvyn   Douglas   94. 

209  Unlinlv  Partners  (D) A  Edw.  G.  Robinson- Edward  Arnold...  94. 

223  Vanishing  Virginian  (CD)..    K.  Grayson-F.  Morgan  101. 

225  We  Were  Dancing  (SOA  Norma  Shearer-Melvyn  Douglas  94. 

222  Woman  of  the  Year  (CD)A  Spencer  Tracy- Katharine  Hepburn. .  1 12. 

224  Yank  on  the  Burma  Road(D)  F  .L.  Day-B.  Nelson- K.  Luke   65. 

Coming  1941-42 

229  Courtship  of  Andy  Hardy(CD)  F  Mickey  Rooney-Lewis  Stone  93.  .Apr  b2/l4/42 

Crossroads   William  Powell-Hedy  Lamarr  

Dr.  Kildare  (untitled)  Lionel   Barrymore- Lew  Ayres  

Fingers  at  the  Window  (D)...L.  Ayres-L.   Day  al/24/42 

Grand  Central   Murder  Van  Heflin-Virginia  Grey  

Her  Cardboard  Lover  (C)  Norma  Shearer- Robert  Taylor  a2/2l/42 

I  Married  an  Angel  (O  Jeanette   MacDonald- Nelson   Eddy  nll/8/41 

Kid  Glove  Killer  (D)  Marsha  Hunt-Van  Heflin   74  a2/l4/42 

(Former  title  "Along  Came  Murder") 

Mrs.  Miniver  (D)  Greer  Garson-Walter  Pidgeon  al/17/42 

Mokey  Delano  (D)  D.  Dailey-Donna  Reed  al/31/42 

227  Nazi   Agent   (Spy)A  Conrad  Veiill-Ann  Avars  82.. Mar  bl/24/42 

(Reviewed  as  "Salute  to  Courage") 

Panama  Hattie  (CM)  Ann  Sothern-Dan  Dailey.  Jr  a8/30/4l 

Rio  Rita  (CM)  Abbott  &  Costcllo  al/17/42 

Ship  Ahoy  (CM)  Eleanor  Powell-Red  Skelton  al/17/42 

Somewhere  I'll  Find  You  Clark   Gable-Lana  Turner  

Sunday  Punch  (C)  Jean  Rogers-William  Lundigan  a2/2l/42 

Tarzan  Against  the  World(D).J.  Weismuller-M.  O'Sullivan  a2/l4/42 

228  This  Time  For  Keeps  (C)F... Robert  Sterling-Ann  Rutherford  73. .Apr  b2/l4/42 

Tortilla  Flat  (C)  Tracy-Garheld-Lamarr-Tamiroff   al/24/42 


.Jan  bl2/6/4l 

.Mar  bl/24/42 

.Jan  b  1 2/20/4 1 

Nov  h  1 0/ 18/41 

.Dec  hi  I  /IS/41 

.Sept  b8/2/4l 

.Sept  D7/26/4I 

.Jan  b  12/6/41 

.Oct  b9/20/4l 

.Dec  h  1 1  / 15/4 1 

.Oct  D9/20/4I 

.Feb  bl/10/42 

.Jan  1)12/13/41 

.Dec  I> 1 1 / 1 5/4 1 

.Sept  D7/I9/4I 

.Oct  D9/I3/4I 

Jan  IH2/20/4I 

.Nov  hlO/25/41 

.Oct  b9/l3/4l 

.Dec  hll/15/41 

.Nov  hlO/25/41 

.Nov.  hlll'IR/'l 

.Feb  bl2/6/4l 

.Mar  bl  / 17/42 

Feb  bl/17/42 

.Feb  bl/17/42 


MONOGRAM 


Current  1940-41 

Bowery  Blitzkrieg   (D)F  Gorcy-Jordnn-llall    61. 

Deadly  Game  (Spy)F  Chas.  Farrel-luno  Lang   63. 

Driftin'  Kid  (W)F  Tom  Keene-Betty  Miles   55. 

Dynamite  Canyon  (W)  Tom  Keene- Evelyn  Finley  

Father  Steps  Out  (D)F  Frank  Albertson- led  Prouly   63. 

Fugitive  Valley  (W)F  Corrigan-King-Terhune    60. 

Gang's  All  Here  (G)  Frankie  Darrn-Manlan  Moreland  

House  of  Mystery  (H)A  Kenneth  Kent-Judy  Kelly   62. 

Invisible  Ghost  (H)A  Bela  Lugosi-Polly  Ann  Young   64. 

King  of  Zombies  (H)A  John  Archer-Mantan  Moreland   67. 

Murder  by  Invitation  (My)  A.  .Wallace  Ford-Marian  Marsh  65. 

Pioneers,  The  (W)F  Tex  Ritter-Slim  Andrews   61. 

Redhead    (D)A  June  Lang-Johnny   Downs  64. 

Riding  the  Sunset  Trail  (W)..Tom  Keene-Beltv  Miles  

Roar  of  the  Press  (My)F  Jean  Parker- Wallace  Ford  72. 

Silver  Stallion  (D)   ....David  Sharpe-Leroy  Masnit-Thundor  

Tumbledown  Ranch  in 

Arizona    (W)F  Range    Busters   60. 

Wanderers  of  the  Desert  (W)  Tom  Keene-Betty  Miles  

Wrangler's  Roost  (W)F   Range    Busters   58. 

Current  1941-42 

Arizona  Bound  (W)F  Buck  Jones-  i  i id  McCoy   57. 

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58. 

Borrowed  Hero  (D)F  Florence  Rice-Alan  Baxter   65. 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64. 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. 

Freckles  Comes  Home  (G)   ...Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63. 

Gunman  From  Bnrlie  'W)F  ..  Buck  Jones-Tim  McCoy   02. 

I  Killed  That  Man  (My)  A . . . .  Ricardo  Cortez,  Joan  Woodbury  70. 

Law  of  the  Jungle  (Spy)  Arline  Judge-John  King  

Let's  Go  Collegiate  <D)F  Frankie  Darro-Jackie  Moran   62. 

Lone  Star  Law  Men  (W)  Tom  Keene-Bettv  Mites-Sugar  Daw)).... 

Man  From  Headni'arters  (G)A. Frank  Albertson-Joan  Woodbury  63. 

Mr.  Wise  Guy  (CD)F  East  Side  Kids   70. 

Private  Snuffy  Smith  (CD)F..Bud   Duncan-Edgar   Kennedy  67. 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard   Cromwell-Mary   Ruth   57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Rock  River  Renegades  (W) . . . Range  Busters   

Saddle  Mountain  Roundup(W) .  Range  Busters   

Snonks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcev-Huntz  Hall  63. 

Stolen  Paradise  (D)A  Leon  Janney- Eleanor  Hunt   80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)  F ....  Range  Busters   

Tonto  Basin  Outlaws  (W)F.. .Range  Busters    63. 

Top  Serqeant  Mulligan  (OF. .Nat    Pendleton-Carol    Hughes   69. 

Underground  Rustlers  (W)F..  .Range  Busters    56. 

Western   Mail   (W)  Tom  Keene-leau  Trent-Sugar  Dawn  

Zis  Room  Bah  (DM)F  Peter  Lind  Hayes-Grace  Hayes  62. 


.8/1/41  . 

.8/8/41  . 

.9/26/41 

.8/8/41  . 

.7/19/41 

.7/30/41 

.6/11/41 

.5/7/41  . 

.4/25/41 

.5/14/41 

.6/30/41 

.5/10/41 

.5/21/41 

.  10/31  Ml 

.4/30/41 

.5/28/41 

.4/20/41 
.6/25/41 
.6/4/41  . 


7/19/41 

1/30/42 
12/5/41 
11/21/41 
12/26/41 
1/2/42  . 
9/5/41  .. 

n  to/41 

11/14/41 

2/6/42  .. 
9/12/41 
12/5/41 
1/23/42  . 
2/20/42 
1/16/42  . 

12/19/41 

1/9/42 

2/27/42 

8/29/41 

10/24/41 

10/31/41 

1/9/42  . 
10/10/41 
10/17/41 
I  I /2I '41 
2/13/42  . 
I  1/7/41 


.  b8/2/4l 
..b8/9/4l 
..9/27/41 
.87/19/41 
..h8/2/4l 
.1)9/20/41 
.85/17/41 
.b5/3l/4l 
.1)4/19/41 
.b5/l7/4l 
.  .1)7/5/41 
..b5/3/4l 
.b5/l7/4l 
a9/27/4l 
.1)4/26/41 
.85/10/41 

. .b5/3/4l 
.a6/l4/4l 
.1)7/19/41 


. .h7/26/4l 
. .b2/2l/42 
.  .1)12/6/41 
hll/15/41 
..bl/31/42 
.al 1/22/41 
.  b9/l3/4l 

ii  i  o '  ia/4i 

bl  1/8/41 

.  .al/17/42 
.  b9/20/4l 
.a  1 1/22/41 
. .bl/31/42 
. .b2/l4/42 
.bl/31/42 

. . 12/20/41 
. .bl/10/42 
. .a2/2l/42 
. . .a8/9/4l 
.  t)  1 0  '  I  I  '41 
.012/21/40 


Coming  1941-42 

Arizona  Roundup  (W)  Tom  Keene   3/6/42  . 

Blark  Dragon  (Spv)   eela  Lugosi   3/B/42  . 

Ghost  Town  Law  (W)  Buck  Jones-Tim  McCoy  3/27/42 

Here  Come  the  Marines  (Spy)  .Wallace   Ford-Tohv  Wing  

Klondike  Fury  (D)  Edmund  Lowe-Lurille  Fairbanks  3/20/42 

Man  With  Two  Lives  (D)  Edward  Norris-John  Arden  3/13/42 

Maxwell  Archer,   Detective. ..  .John  Loder.  Leneen  MacGrath  


.  b2/28/42 
.1)1 1/29/41 
..hll/l/41 
.  .bl/17/42 
. .al/31/42 
bl l/t/41 


a2/2l/42 
. .a2/7/42 


al / 17/42 
,a2/2l/42 
.a2/!4/42 


PARAMOUNT 


Current  1940-41 

J03R  Alnma  of  the  South  Seas  (D)F.  Dorothy  Lamour-lon  Hall  (Tech.)..  77. 8/29/41     .  1)8/30/41 

4053  Border  Vigilantes  (W)F  Bill  Boyd-Russell  Hayden   60. .4/18/41   b4/5/4l 

4032  Caught  in  the  Draft  (OF  Bob  Hope-Dorothy  Lamour   81. 7/4/41   b5 '31/41 

4037  Flyinq  Blind  (D)F  Richard  Arlen-Jean  Parker   70.  8/29/41  ...b8/23/4l 

4033  Forced   Landing   (D) F  Richard  Arlen-Eva  Gabor   66. .7/18/41  ...b7/l9/4l 

4028  I  Wanted  Winqs  (D)F  Brian  Donlevy-Ray  Milland  130.. 5/30/41   ..  h3/29/4l 

4035  Kiss  the  Bevs  Goodbye  (CM)F.D.  Ameche-M.  Martin-O.  Levant...  85.  .8/1/41   b6/28/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  33 


PARAMOUNT 


Current  1940-41  iCont.) 


-4029  One  Night  in  Lisbon  (OA  Madeleine  Carroll-Fred  MacMurray 

4031  Parson  of  Panamint  (D)F  Charles  Ruggles- tllen  Drew  

4054  Pirates  on  Horseback  (W)F...Wm.  Boyd-Russell  Hayden  

4026  Power  Dive   (D)F  Richard  Arlen-Jean  Parker  

4027  Reaching  for  the  Sun  (eD)A..Joel   McCrea- Ellen  Drew  

4025  Road  to  Zanzibar  (CM)F  Crosby- Lamour- Hope   

-4024  Round-Up   (WiF   Richard  Dix-Patricia  Morison  

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.).. 
4021  There's  Magic  in  Music  (Mu)  F  .Allan  Jones-Susanna  Foster  

(Reviewed  as  "Hard  Boiled  Canary") 
4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  

4036  World  Premiere  (C)A  John  Barrymore- Frances  Farmer... 

«'<"*  Current  1941-42 

No. 

2  Among  the  Living  (H)A  Albert  Dekker-Susan  Hayward  

3  Bahama  Passage  (Tech.)  ( D)  A .  Madeleine  Carroll-Stirling  Hayden. 
2  Birth  of  the  Blues  (M)F  Bing   Crosby-Mary  Martin  

1  Buy  Me  That  Town  (C)A  Lloyd   Nolan-Constance  Moore  

2  Glamour  Boy  (C)F  Susanna  Foster-Jackie  Cooper  

I  Hold  Back  the  Dawn  (D)F  Chas.  Boyer-Olivia  de  Havilland... 

I  Henry  Aldrich   

for  President  (C)F  Jimmy  Lydou-Mary  Anderson  

4  Lady  Has  Plans  (CD)A  Paillette  Goddard-Hay  Milland  

Louisiana  Purchase  (MC)  Bob   Hope-Viclor  Moore  (Tech.).. 

i  Mr.  Bug  Goes  to  lowu  (FA)F.Tech.  Cartoon  Feature  

1  New  York  Town  (CD)A  Mary  Martin-Fred  MacMurray  

2  Night  of  Jan.  16th  (My) F  Ellen  Drew-Robt.  Preston  

I  Nothing  But  the  Truth  (C)  Bob  Hope-Paulette  Goddard  

1  Outlaws  of  the  Desert  (W)F...Wm.  Boyd-Brad  King  

3  Pacihc  Blackout  (D)F  Robert  Preston-Martha  O'Driscoll.. 

(Reviewed  as  "Midnight  Angel") 

W-l  Riders  of  the  Timberline(W)  F  . Bill  Boyd-Brad  King-Andy  Clyde. 
W-l  Secret  of  the  Wastelands!  W )  F  .  Wm.  Boyd-Brad  King-Andy  Clyde. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde.. 

3  Sullivan's  Travels  (CD)A  Joel  McCrea-Veronica  Lake  

W-l  Twilight  on  the  Trail  (WIF. ..Bill  Boyd-Brad  King-A.  Clyde  


w 


Rel. 

See 

Mins.  Date 

Issue  of 

.  95. 

.6/13/41  . 

. .b5/IO/4l 

84. 

.8/22/41  . 

. .b6/2l/4l 

69. 

.5/23/41  . 

. .b5/24/4l 

68. 

.4/25/41  . 

. .b4/l2/4l 

.  88 . 

. 5/2/4 1    . . 

.  .  b4  12/4 1 

.  90 . 

.4/11/41 

. .b3/ 15/41 

.  90 . 

.4/4/4 1 

. .b3/ 15/41 

91. 

.  .1)6/21/41 

.0/16/41  . 

. .  .1)3/1/41 

62. 

6/20/41  . 

. .b6/l4/4l 

b8/2/4l 

.  70. 

.8/15/41 

.  .1)8/23/41 

68 

. 12; 19/41 

.  .  .b!)/6/4l 

81 

1)12/13/41 

. .  .1)9/6/41 

10/3/41  ' 

...b8/2/4l 

80 

12/5/41  '. 

.. .b9/6/4l 

.115. 

...b8/2/4l 

70 

.  10/24/31 

. . .b8/2/4l 

bl/17/42 

if  \ /Aa 

.1)1  1  '2U,4l 

78 

.  .I)l2'li  41 

75. 

i6/3l/4l 

. . .b8/2/4l 

79. 

1 1/28/41 

...b9/6/4l 

90. 

.  1(1/10/41 

.  .  .1)8 '2/41 

,  66 

b9/27/4l 

.  7li 

1)12/6/41 

.  59 

b9/27/4l 

.  66. 

. .by/27/41 

94. 

ji/2i/4l" 

..  .1)9/6/41 

.  63 

by/27/41 

.  91  . 

1)12/6/41 

.  58. 

. .by/27/41 

Current  1941-42 


Coming  1941-42 

Across  the  Border  (W)  Wm.  Boyd-Andy  Clyde-Bill  George  

American  Emu  ire  Richard  Dix-Preslon  Foster  In  Prod. 

Beyond  the  Blue  Horizon  Dorolhy  Lamour- Richard  Denning   nil  Hi  41 

(Former  title  "Malaya") 

Black  Curtain  (My)  Burgess  Meredith-Claire  Trevor   a2/2l/42 

Dr.  Broadway  (D)  Macdonald  Carey-Jean  Phillips  all/29/41 

4  Fleet's  In  (M)F  Dorothy  Lamour-William  Holden  92  hl/24/42 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly   68  bl/24/42 

Forest  Rangers  (Tech.)  Fred  MacMurray-Paulette  Goddard  

Glass   Key   Brian  Donlevy-Patricia  Morison  

Great  Man's  Lady  (D)  Barbara  Stanwyck-Joel  McCrea  a3/22/4l 

(Former  title  "Pioneer  Woman") 

Henry  Aldrich,  Editor  Jimmy  Lydon-Charles  Smith  

Henry  anil  Dizzy  (C)  Jimmy  Lydon-Charles  Smith  a9/27/4l 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

Irving  Berlin's  Holiday  Inn. ..Bing  Crosby-Fred  Astaire  al/3/42 

Mr.  ai'd  Mis.  Cngat  Ray  Milland  Betty  Field  al2/27/4l 

Mrs.  Wiggs  of  the  Cabbage 
Patch    (C)  Fay  Bainter-Carolyn  Lee  

My  Favorite  Blonde  (C-D)...Boh  Hope-Madeleine  Carroll  al2/6/4l 

My  Heart  Belongs  to  Daddy. .  .Richard  Carlson-Martha  O'Driscoll  

Night  in  New  Orleans  (My) ...  Preston  Foster-Albert  Dekker  al()/ll/4l 

(Former  title  "Morning  After") 

3  No  Hands  on  the  Clock(My)  F  Chester  Morris-Jean  Parker   75  h  12/ 1 3/4 1 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  al/3/42 

Reap  the  Wild  Wind  (D)  Ray  Milland-John  Wayne  (Tech.)  a7/5/4l 

4  Remarkable  Andrew  (C)F  William  Holden-Brian  Donlevy  80  bl/17/42 

Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  a8/9/4l 

Take  a  Letter  Darling  (C)  Rosalind  Russell-Fred  MacMurray  al/24/42 

This  Gun  for  Hire  (D)  Veronica  Lake-Robert  Preston  all/29/41 

Tombstone   (W)   Richard  Dix-Frances  Gifford  alO/4/41 

4  Torpedo  Boat  (A)F  Richard  Arlen-Jean  Parker   69  ....bl/17/42 

True  to  the  Army  (C)  Judy  Canova- Allan  Jones-Ann  Miller  a  12/20/4 1 

Wildcat   Richard  Arlen-Arline  Judge  

Young  and  Willing  (C)  William  Holden-Susan  Hayward  al2/20/4l 

(Former  title  "Out  of  the  Frying  Pan") 


PRODUCERS  RELEASING  CO.  1940-41 

162  Billy  Hie  Kid  in  Santa  Ft  (W)  .Bob  Steele-Marin  Fais-St.  John   66. 

161  Billy  the  Kid's  Fighting 

Pals   (W)F   Bob  Steele    62. 

116  Blonde  Comet  (D)  Robert  Kent- Virginia  Vale  67. 

111  Criminals  Wilhin   (My) A  Eric  Linden-Ann  Doran  70. 

115  Dangerous  Lady  (My)  F  Neil  H  ami  I  Ion- J  line  Storey  66. 

113  Desperate  Cargo  (D) A  Ralph  Bynl-Carol  Hughes  69. 

112  Doublo  Cross  (G)F  Kane  Richmond-Pauline  Moore  61. 

109  Emergency  Landing  (Spy)  F. .  Carol   Hughes    79. 

124  Gambling  Daughters  (D) A  Cecilia  Parker-Roger  Pryor  67. 

126  Jungle  Man  (D)  F  Buster   Crabbe-Sheila    Darcy  63. 

167  Lone  Rider  Ambushed  (W)F..Geo.  Houston-AI  St.  John   67. 

168  Lone  Rider  Fights  Back  (W).. George  Houston-AI  St.  John  64. 

166  Lone  Rider  in  Frontier  Fury.. Geo.  Houston-AI  St.  John  62. 

165  Lone  Rider  in  Ghost  Town(W)F. Geo.  Houston-Alaine  Brandes  64. 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day   66. 

123  Paper  Bullets  (D) A  Joan  Woodbury-Jack  LaRue  72. 

125  Reg'lnr    Fellers    (O)F   Billy  Lee-'Alfalfa'  Switzer  65. 

110  South  of  Panama  (Spy)F  Roger  Pryor-Virginia  Vale  68. 

156  Texas  Marshal  (W)  Tim  McCoy-Kay  Leslie   62. 

1941-42 

258  Billy  the  Kid's  Round-Up(W) .  Buster  Crabbe-AI  St.  John   58. 

257  Billy  the  Kid.  Wanted  (W)F. Buster  Crabbe-AI  St.  John   64. 

259  Billy  the  Kid  Trapped  (W)... Buster  Crahbe-AI  St.  John  

207  Broadway  Big  Shot  (CD)A  Ralph   Byrd-Virninia  Vale  63. 

211  Dawn   Express  Michael  Whalen-A"ne  Nagel  

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg   65. 

202  Girls  Town  (D)  Edith   Fellows- lime  Storey  

705  Hani   Guv   (G)A  Jack  La  Rue-Mary  Healy  68. 

208  Hold  Those  Jerks  (C)  Harry  Langdon-Marian  Marsh  

215  law  of  the  Timber  (D)  Marjorie    Revnolds-Mollte    Blue  63. 

363  Lone  Rider  and  the  Bandit(W). George  Houston  -  Al  St.  John   55. 

264  Lone  Rider  in  Cheyenne  (W) .  .Gcorqe  Hoi'ston-AI  St.  John  

213  Miracle   Kid   (  D)  A  Tom  Neal-Carol  Hughes- Vicki  Lester  66 

Panther's  Claw   Sidney  Blackmer-Rickey  Vallin  

252  Raiders  of  the  West  (W)  Bill   (Radio)   Boyd-Arl  Davis  

230  Swamn  Woman   Ann  Corio-Jack  La  Rue   68. 

251  Texas   Man   Hunt    (W)  Bill  (Radio)   Boyd-Art  Davis   60. 

»I4  Today  I  Hang  (D)  Walter  Wnolf  King-Mnna  Barrie...  67 

210  Too  Many  Women  (C)  Neil  Hamilton-June  Lang  


.7/11/41 

4/18/41 

12/26/41 
6/27/41 
9/12/41 
.7/4/41  . 
6/27/41 
5/23/41 
8/1/41  . 
in'10/41 
8/29/41 
.11/7/41 
8/8/41  . 
5/16/41 
.  10/31/41 
6/13/41 
8/15/41 
.5/2/41  . 
6/13/41 


.  12/12/41 
.  10/24/41 
.2/20/42  . 
.2/6/42  .. 
.4/3/42  .. 
.1/23/42  . 
.3/6/42  . 
. tn ' 17/41 
.4/10/42 
.  12/19/41 
.1/16/42  . 
.3/13/42  . 
.11/14/41 
.4/19/42 
.2 ' 13 '42  . 
. 12/5/41 
.1/2/42  . 
.1/30/42  . 
.2/27/42 


RKO-RADIO 


Current   1940  41 

185  Cyclone  on  Horseback  (W)  Tim  Holt-Mariorie  Reynolds   60 

122  Devil  and  Miss  Jones  (D)F ...Jean  Arthur-Chas.  Cohurn   92. 

166  Frank  Buck's  Jungle  Cavalcade . Frank  Buck   77. 

129  Hurry,  Charlie.  Hurry  (C)F...Leon   Errol-Mililred  Coles   65. 

175  Little  Foxes  (D) A  Betto  Davis-Herbert  Marshall  116. 

135  My  Life  With  Caroline  (C) ...  Ronald  Colman-Anna  Lee  81. 

191  Reluctant  Dragon  (C-Cartoon)  F .  Benchley  and  Cartoon  Characters. ..  73. 

125  Regent  at  Leisure  (C-D)F  Kent  Taylor-Wendv  Barrie  67. 

184  Robbers  of  the  Range  (W)F...Tim  Holt-Rav  Whitley   61. 

131  Saint's  Vacation   (My) A  Hugh  Sinclair-Sally  Gray  65. 

136  Scattergood  Meets  B'way(D)F.Guy   Kibbee-Emma   Dunn   70. 

132  Scattergood  Pulls  the 

Strings  ( D)  F   Guv  Kihbeo   65. 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  

172  Slory  of  the  Vatican  (Doc.) ...  March  of  Time  Feature   54. 

"33  Sunny  (MC)F   A.  Neagle-J.  Carrnll-R.  Bolger  98. 

128  They  Met  in  Arqentina(MD)  F  .  Ellison -O'Hara-Ebsen    77. 

134  They  Meet  Again  (D)F  lean  Hersholt-Dorothv  Lovett  67. 

i*6  Tom.  Dirk  and  Harry  (OA      Ginger  Rogers-Geo.  Murphy  86. 


6'I3/4I 

4 '1 1/41 

6  '27/41 

7/25/41 

8/29'4l 

8/1/41  . 

6/20/41 

4/4/41 

4/18/41 

5/31/41 

8/22/41 

5/23/41 

8/8'4l 

7/18/41 

5/30/41 

4/25/41 

6/20/41 

7/4/41 


.  a7/l9/4l 

b4/ 12/41 

.al 1/22/41 
.b8/l6/4l 
hin/l 1/41 

.bin  j  4i 

.h8/l6/4l 
.b7/l2/4l 
.1)9/13/41 

.1)10/1 1/41 
.  h  1 1  / 1  /4 1 

.1)12/27/41 

,.a7/26/4l 
.b5/l7/4l 

. .blO/4/41 
.b6/l4/4l 
.68/30/41 
.b4/26/4l 

.  .aS/17/41 


,1)12/27/41' 
.1)1  I  /  I/4I 
■al/24/42 
.1)1/17/42 

.1)2/14/42 
.  .al  ,'17/42 
.hlO/25/41 

'bl2/27/4  i 
.  .a  I2/G/4 1 
.al/31/42 
.  .1)1/31/42 

"a  12/ 13/41 
.  a  1 0 / 1 1/41 
.al 1/22/41 
a  1 2  / 1 3  /4 1 
.  a  I  '31  '42 


a5/IO/4l 
. .b4/5/4l 
.b7/!9/4l 
.b7/l2/4l 
.h8/l6/4l 
.h7/iy/4l 
.  b6/7/4l 
.b5/3l/4l 
. .h4/5/4l 
.  bfi  '2 1  /4I 
,b8/30/4l 

.h5/l7/4l 
.a7/l2/4l 
.h8/|6/4l 
.1)5/24/4 1 
.b4/26/4l 
. .b7/5/4l 
.b7/!9/4l 


RKO-RADIO 

Block 
No. 

I  All  That  Money  Can  Buy ( D ) A  Anne  Shirley- Walter  Huston 
(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (OA  Barbara  Stanwyck-Gary  Cooper  Ill 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lows   67 

I  Citizen  Kane  (D)A  Orson   Welles-Dorothy  Comingore. . .  120 

3  Dale  With  the  Falcon(MyC)  F  .George  Sanders- Wendy  Barrie   63 

W-l  Dude  Cowboy   (W)F  Tim   Holt- Marjorie   Reynolds   59 

Dumbo    (FA)  F  Disney  Cartoon  Feature  (Tech.)   64 

1  Father  Takes  a  Wife  (OA  Adolphe  Menjou-Gloria  Swanson....  79 

J  Four  Jacks  anil  a  Jill  (CM)F..Anne  Shirley-Ray  Bolger   611 

2  Gay  Falcon  (My) A  George  Sanders- Wendy  Barrie   66 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul   Henreid   91 

1  Lady  Scarface  ( D )  F  Dennis  O' Keefe- Frances  Neal   66 

2  Look  Who's  Laughing  (C)  F ...  Bergen  &   McCarthy   79 

2  Mexican  Spitfire's  Baby  (OF. .Leon  Errol-Lupe  Velez-Zasu  Pitts..  70 

3  Obliging  Young   Laily   i  Or...  Joan   Carroll- Edniond   O'Brien   80 

1  Parachute  Battalion  (D)F  Robert  Preston-Nancy  Kelly   75 

3  Playmates  (CM)F   K.  Kyser-J.  Barrymore- Lupe  Velez.  96 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60 

2  Suspicion    (D)A  Cary  Grant-Joan  Fontaine   99 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn   67 

4  Valley  of  the  Sun  (D)   James  Craig-Lucille  Ball   80 

I  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt   66 


Rel. 
Date 


See 
Issue  tt 


106. . 10/17/41   . . b7/ 19/41 


1/9/42  .. 
10/10/41 
2/13/42  . 
9/5/41  .. 
I/I6/4Z  . 
12/12/41 
10/31/41 
10/3/41  . 
1/23/42  . 
10/24/41 
2/20/42  . 
9/26/41  . 
11/21/41 
11/28/41 
1/30/42  . 
9/12/41  . 
12/26/41 
2/27/42  . 
11/14/41 
11/7/41  . 
2/6/42  .. 
12/12/41 


.bl2/6/4l 
. .b9/6/4l 
.bl/10/42 
.1)4/12/41 
.hi  1/8/41 
. .b9/6/4l 
. b 10/4/41 
.1)7/19/41 
.hi  1/8/41 
.b9/20/4l 

. .bl/10/42 
.b7/26/4l 
.1)9/20/41 
. .b9/6/4l 

. .bl 1/8/41 
.b7/l9/4l 

.  .1)1  1/8/41 
. .69/6/41 
.1)9/20/41 
.1)9/20/41 
.1)1/10/42 

.  h  I  (1/25/4 1 


Coming  1941-42 


Bambi   Disney  Cartoon  Feature  

5  Bashful   Bachelor   (CD)  Lum  'u'  Aimer   3/20/42 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/10/42 

6  Falcon  Takes  Over  George  Sanders-Allen  Jenkins  6/5/42  . 

Fantasia  (FA)F  ...   Technicolor  Cartoon    85.  .4/3/42  . 

Journey  Into  Fear  (Spy)  Joseph  Cotten-Dolores  del  Rio  

W-2  Laud  of  the  Open  Range  (W)F.Tim  Holt-Ray  Whitley   60.. 4/10/42 

5  Magnificent  Ambersons  J.   Cotlen- Dolores  Costello-T.    Holt  3/27/42 

5  Mayor  of  44th  Street  (G)  George  Murphy- Anne  Shirley  5/8/42  . 

4  Mexican  Spitfire  at  Sea  (O...Lu|ie  Vclez-Leon  Errol   73.. 3/13/42 

6  Mexican  Spitfire  and  the 

Ghost   Leon  Errol-Lupe  Velez  6/26/42 

6  My   Favorite  Spy  Kay  Kyser-Ellell  Drew  6/19/42 

6  Powder  Town   Victor  McLaglen-Edmoiid  O'Brien  5/29/42 

Pride  of  the  Yankees  Gary  Cooper-Theresa  Wright  

5  Scattergood  Rides  High  (D)  .Guy   Kibbee-Dorothy  Moore  4/24/42 

(Former  title  "Scattergood  at  the  Races") 

4  Sing  Your  Worries  Away(CM ) .  Bert  Lahr-Buddy  Ebsen-Patsy  'Aelly  71.. 3/6/42  . 

5  Syncopation   (DM)  Adoluhe  Meiijou- laekie  Cooper  4/17/42 

W-2  Thundering   Hoofs  (W)F  Tim  Holt-Ray  Whitley   60.. 8/10/42 

6  Tuttles  of  Tahiti  (D)  Charles  Laughtnii- Jon  Hall  5/15/42 


....In  Prod. 
. .al/17/42 
. b 12/ 13/41 
.  .al2/6/4l 
.1)11/16/40 
. .a2/l4/42 
.1)12/13/41 
.a  12/27/41 
. .al2/6/4l 
.  .bl/10/42 


. . .  In  Prod. 
.a!2/20/4l 


..a2/l4/42 

. .bl/10/42 
al 1/29/41 
.bl2/l3/4l 
-a  12/13/41 


REPUBLIC 


Current  1940  41 


16  AiigelsWilliBrokenWings(CD)  F.Binnie  Barnes-Gilbert  Itolanil  

)8  Bad  Man  of  Deadwood  (WIF. .Roy  Rogers-Geo.  "Gabby"  Hayss... 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes  

15  Country  Fair  (CM)F  Eddie  Foy.  Jr. -June  Clyde  

77  Desert  Bandit   (W)F  Don  Barry-Lynn  Merrick  

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette...  

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers   

22  Gay  Vagabond,  The  (CD)F  Ruth   Donnelly-Roscoe  Karns  

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Cnlnnna  

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick  

14  Lady  From  Louisiana  (PD)A.  Ona  Munson-Johii  Wayne  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

66  Pals  of  the  Pecos  (W)F  Three  Mesquiteers   

23  Poison   Pen    (D)A  Flora   Robson-Roh'l  Newlnll  

3  Puddin'   Head  (OF  Judy  Canova-Francis  Ledorer  

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle  

13  Rookies  on  Parade  (CM)F  Bob  Crosby-Ruth  Terry  

67  Saddlemates  (W)F   Three  Mesquiteers   

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gabby"  Hayes. 

46  Singing  Hill.  The  (MW)F  Gene  Autry-Smiley  Burnette  

2  Sis  Hopkins  (CM)F  Judy  Canova-Boh  Crosby  

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  

76  Two-Gun  Sheriff  (W)F  Don  "Red"  Barry-Lynn  Monick  

48  Under  Fiesta  Stan  (W)F  Gene  Autry-Smiley  Burnette  


72 

.5/27/41 

..  b6/7/4l 

61. 

.9/5/41  . 

. .  .1)9/6/41 

511. 

.7/24/41  . 

.. .bfl/2/41 

74. 

.5/5/41  .. 

..h5/l7/4l 

511. 

.5/24/41  . 

..b5/3l/4l 

65. 

.8/27/41  . 

.  .1)9/13/41 

711. 

. 10/15/41 

.hlll/lll/41 

56. 

.7/10/41  . 

..h7/l9/4l 

66. 

.5/12/41  . 

..1)5/24/41 

118. 

.8/20/41  . 

.  .1)8/16/41 

57. 

.6/24/41  . 

.  .1)6/28/41 

1)3. 

.4/22/41  . 

...b5/3/4l 

56. 

.6/20/41  . 

..1)6/21/41 

50. 

.4/8/41  . 

.  b4/26/4l 

66. 

.6/30/41  . 

...b7/S/4l 

80 

.6/25/41  . 

..1)6/28/41 

57. 

.7/31/41  . 

...1)8/9/41 

69. 

.4/17/41  . 

...b5/3/4l 

56. 

.5/26/41  . 

..b6/l4/4l 

56. 

.5/7/41  . 

.  .1)5/10/41 

75. 

.4/26/41  . 

...b5/3/4l 

911. 

.4/12/41  . 

.  .1)4/12/41 

65. 

.7/15/41  . 

...68/2/41 

56. 

.4/16/41  . 

..h4/26/4l 

64. 

.8/25/41 

.  .1)8/30/41 

Current  1941-42 

171  Apache  Kid  (W)F  Don  "Red"  Barry-Lynn  Merrick  

174  Arizona  Terrors  (W)F  Don  "Red"  Barry- Lynn  Merrick... 

164  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers  

131  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette  

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  

Ml  Devil  Pays  Off  (Spy)A  J.  Edward  Bromherg-Osa  Massen... 

162  Gauchos  of  Eldorado  (W)F...Tom  Tyler-Bob  Steele  

108  Hurricane  Smith   (D)F  Ray  Middletnn-Jano  Wyatt  

151  Jesse  James  al  Bay  (W)F  Roy  Rogers-Georgo  "Gabby"  Hayes. 

101  Lady  for  a  Night  (D)  Joan  Blondell- John  Wayne  

153  Man  From  Cheyenne  (W)F....Roy  Rogers-George  "Gabby"  Hayes. 
110  Mercy  Island  (D)A  Ray  Middleton-Gloria  Dickson  

173  Missouri    Outlaw    (W)F  Don  Red  Barry.  Lynn  Merrick  

107  Mountain   Moonlight   (OF  Weaver  Bros.  &  Elviry  

112  Mr.  District  Attorney  in 

the  Carter  Case   James   Ellison- Virginia  Gilmore  

161  Outlaws  of  Cherokee  Trail (W)F  Thro  Mesquiteers   

122  Pardon  My  Stripes  (C)F  Bill  Henry-Sheila  Ryan  

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker  

121  Public  Enemies  (D)  Philip  Terry-Wendy  Barrie  

152  Red  River  Valley  (W)F  Roy   Rogers-Sally  Payne  

109  Sailors  on  Leave  (OA  William   Liindigan-Shirley  Ross  

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  

154  South  of  Santa  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes... 

114  Tragedy  at  Midnight  (My-C)A.John  Howard -Margaret  Lindsay  

113  Tuxedo  Junction   (OF  Weaver  Bros.  &  Elviry  

163  West  of  Cimarron  (W)  Three  Mesquiteers   


it/12/41 
1/6/42 
1/30/42 
1/22/42 
9/29/41 
11/10/41 
111/24/41 
7/20/41  . 
10  17  '4  I 
1/5/42  .. 
1/16/42  . 
II),  1(1  -II 
11/25/41 
7/12/41  . 

12/18/41 
9/10/41  . 

1/26/42  . 
8/29/41  . 
10/30/41 
12/12/41 
9/30/41  . 
11/12/41 
2/17/42  . 
2/2/42  .. 
12/4/41  . 
12/15/41 


Coming  1941-42 


Affairs  of  Jin'mv  Valentine ( D)  .Dennis  O'Keefe-Ruth  Terry  

Girl  From  Alaska  (D)  Ray  Middleton-Jean  Parker  

144  Heart  of  the  Rio  Grande  (W).Gene  Autry-Smiley  Burnette  

(former  title  "Dusk  on  the  Painted  Desert") 

Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie  

Jesse  James.  Jr.  (W)  Don  "Red"  Barry- Lynn  Merrick.... 

165  Raiders  of  the  Range  (W)  Bob  Steele-Tom  Tyler  

Shepherd  of  the  Ozarks  Weaver  Bros.  &  Elviry  

102  Sleepytime  Gal   Judy    Canova-Tom  Brown  

175  Stagecoach   Express   (W)  Don  "Red"  Barry-Lynn  Merrick  

Sunset  on  the  Desert  (W)  Roy  Rogers-George  "Gabby"  Hayes. 

115  Yokel  Boy  (C)  Joan  Davis-Albert  Dekker  


.3/27/42 
.4/17/42 
.3/11/42 


.1)9/27/41 
bl/10/42 
. .b2/7/42 
.bl/24/42 
.1)  10/4/41 
bl  I  / 15/41 
.1)10/25/41 
. .07/19/41 
.1)111  I II '4  I 
. . .hl/3/42 
. .bl/17/42 
hill '  I  1/41 
.1)1  I  '22/41 
. .b7/l9/4l 

1)12/27/41 
.  .1)9/20/41 

. .  b  I  /3 1  /42 
.  ..h9/6/4l 
.  .1)1  1/1/41 
.1)12/13/41 
.  1)10/4/41 
III  I  'I5'4I 
b2/2l/42 
. .bl/31/42 
.1)12/6/41 
IH2  20  '41 


. .a2/7/42 
. .a2/7/42 
.al/31/42 


.4/3/42  . 

.3/20/42 

.4/10/42 

.3/5/42  . 

.3/6/42  . 

.3/30/42 

.3/13/42 


20TH  CENT  -FOX 


Cur.ent  1940-41 


148  Accent  on  Love  (OF  Geo.   Montgomery-Osa  Massen   61. .7/11/41 

143  Blood  and  Sand  (Tech.)  (D)A. Tyrone  Power-Linda  Darnell  125.. 5/30/41 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North   59  . 6/13/41 

141  Cowboy  and  the  Blonde(CD)  F .  Mary  Belli  Hugbes-G.  Montgomery..  68. .5/16/41 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis   73. .7/18/41 

144  For  Beauty's  Sake  (CD) A  Ned  Snarks-Marjorie  Rambeau   62  .6/6/41 

140  GreatAniericanBroadcast(DM)  F  Alice  Faye-John  Payne-Jack  Oakie..  90.  .5/9/41 

142  Great  Commandment  (D)F  John  Beal-Alhert  Dekker   80.. 5/23/41 

139  Mail  Train  (D)F  Alastair  Sim-Gordon  Harker   60. .4/25/41 

146  Man  Hunt  (Sny)F  Walter  Pidgeon-Joan  Bennett  100.. 6/20/41 

147  Moon  Over  Miami  (MOF  Don  Ameche-Betty  Grable  (Tech.)..  91. .7/4/41 

136  Ride  On  Vaquero  (W)F  Cesar  Romero-Marv  Roth  Hiiohet...  64. .4/18/41 

134  Sleepers  West  ( D)  F  Lloyd  Nolan-Lynn  Bari   72.  .4/4/41 

137  That  Night  in  Rio  (M)A  Alice  Faye-Don  Ameche  (Tech.)         99  .4/11/41 

145  Very  Young  Lady  (CD)F         Jane  Withers-Nancy   Kellv   79  . 6/27/41 


al/10/42 
.a2/ 14/42 


al/31/42 


.66/28/41 
.b5/24/4l 
.b7/27/40 
.b4/26/4l 
.b6/28/4l 
. .h7/5/4l 
. ,b5/3/4l 
.b4/f2/4l 
. .b7/5/4l 
.b6/(4/4l 
.1)6/2 1/41 
.b3/22/4l 
. b3/22/4I 
..b3/l/4l 
. . .bS/3/41 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  34 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


Current  1941-42 


20TH  CENT. -FOX 

Mint.  Date 

Block 
No. 

2  Belle  Starr  (Tech.)  (D) A  Gene  Tierney- Randolph  Scott  87.. 9/12/41 

6  Blue,  White  and  Perfect  (D).. Lloyd  Nolan-Mary  Beth  Hughes         75. .1/6/42  . 

5  Cadet  Girl  (CD)  A  Carole  Landis-Geo.   Montgomery  71..  1 1/28/41 

8  Castle  in  the  Desert  (My)  F ...  Sidney  Toler-Arleen  Whelan   62.  .2/27/42 

2  Charlie  Chan  in  Rio  (My) F . .  .Sidney  Toler-Mary  Beth  Hughes  62.  .9/5/41  . 

I  Charley's  Aunt  (OF  Jack  Benny-Kay  Francis  81. .8/1/41  . 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  73..  12/12/41 

I  Dresseo  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes  74. .8/8/41  . 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  67..  1/16/42 

3  Great  Guns  (C)F  Laurel  and  Hardy-Sheila  Ryan  74..  10/10/41 

6  How  Green  Was  My  Valley(D)FMaureen  O'Hara-Walter  Pidgeon.  ..118..  12/26/41 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature   82. .11/14/41 

(Reviewed  as  "Hot  Spot") 
W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery- Lynne  Roberts         58.. 9/26/41 

3  Man  at  Large  (Spy)F  Marjorie  Weaver-Richard  Derr  69. .10/3/41 

5  Marry  UieBoss'  Daugliter(CD)  F.Brenda  Joyce-Bruce  Edwards   60.  .11/28/41 

4  Moon  Over  Her  Shoulilei  (C)A.Lynn  Bari-John  Sutton   68..  10/24/41 

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell   70. .2/13/42  , 

5  Perfect  Snob  (CD)F  Lynn   Bari-Cornel  Wilde   61. .12/19/41 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell   60.. 8/22/41 

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne   86..  1/1/42  . 

W-l  Riders  of  the  Purple  Sage(W)F. George  Montgomery-Mary  Howard..  56. .10/10/41 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen.  Jr   72..  1/23/42 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakia   93. .11/21/41 

8  Roxie  Hart  (C)A  Ginger  Rogers- Adolphe  Menjou   74.  .2/20/42 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright.  Jr         73..  1 1/7/41 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer   98..  1/30/42 

I  Sun  Valley  Serenade  Sonja  Henie-Jehn  Payne-M.  Berle..  83.. 8/29/41 

4  Swamp  Water  (D) A  Walter  Huston-Walter  Brennan   88. .11/14/41 

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)   80. .9/26/41 

3  We  Go  Fast  (C)A  Alan  Curtis-Lynn  Bari   64.. 9/19/41 

I  Willi  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  77. .8/15/41 

3  Yank  in  the  R.A.F.  (War)  F ..  .Tyrone  Power-Betty  Grable   97.  .10/17/41 

7  Young  America  (D)  Jane  Withers- William  Tracy   73. .2/6/42  . 


See 
Issue  of 


..b8/23/4l 
.bl2/20/4l 

. b I !    15  4  1 

...b2/7/42 
. .b8/23/4l 
. .b7/26/4l 
.bl 1/15/41 
..b7/26/4l 
..bl/10/42 
. .b9/l3/4l 
..bll/l/41 
.blO/18/41 

..b9/l3/4l 
..b9/l3/4l 
-bl 1/ 15/41 
.blO/ 18/41 
. . .b2/7/42 
.bl 1/22/41 
..b7/26/4l 
.bl2/20/4l 
..b9/l3/4l 
..bl/10/42 
.bl 1/22/41 
...b2/7/42 
.bl0/2o/4l 
. .bl/10/42 
...b8/2/4l 
.blO/25/41 
..D9/I3/4I 
..D9/I3/4I 
..D7/26/4I 
. .09/13/41 
..bl/10/42 


UNIVERSAL 


Coming  1941-42 


Dem  Lovely  Bums  

Lone  Star  Ranger  (W)  

Mad  Martindales  (C)  

Magnificent  Jerk  

Man  Who  Wouldn't  Die  

Moontide   

My  Gal  Sal  (DM)  (Tech.)... 

8  Night  Before  the  Divorce(C)A 
Outlaw,  The   

9  Remarkable  Mr.  Kipps  

9  Rings  on  Her  Fingers  

9  Secret  Agent  of  Japan  (Spy).. 

8  Song  of  the  Islands  (M) F  ! 

Sundown  Jim  (W)  

Tales  of  Manhattan  (D) 
Ten  Gentlemen  from 

West  Point  (D)  

This  Above  All  

9  To  the  Shores  of  Tripoli 
Whispering  Ghosts  

9  Who  Is  Hope  Schuyler? 


UNITED  ARTISTS 


Lloyd  Nolan-Carole  Landis  

John  Kimbrough-Sheila  Ryan  

Jane  Withers- Marjorie  Weaver  

D.  Ameche-H.   Fonda-Lynn  Bari  

Lloyd   Nolan-Marjorie  Weaver  :..  . 

J.  Gabin-I.  Lupino-C.  Rains  

Rita   Hayworth- Victor  Mature  

Lynn  Bari-Joseph  Allen,  Jr   67.. 3/6/42  . 

Walter  Huston-Thos.  Mitchell  

Michael  Redgrave-Diana  Wynyard  3/27/42 

Henry  Fonda-Gene  Tierney  3/20/42 

Lynn  Bari-Preston  Foster  4/3/42  . 

Jack  Oakie-Betty  Grable  (Tech.)...  75.. 3/13/42 

J.  Kimbrough-A.  Whelan  

Henry  Fonda-Ginger  Rogers  


.a9/l3/4l 
.al/24/42 


George  Montgomery-M.  O'Hara  

Tyrone   Power- Joan  Fontaine  

M.  O'Hara-J.  Sutton  (Tech.)  4/10/42 

Brenda  Joyce-Milton  Berle  

Mary  Howard-Robt.  Lowery  4/17/42 


Current 


...a  1/3/42 
..al/31/42 
. ..b2/7/42 
. .In  Prod, 
.  .Not  Rev. 
. . .al/3/42 
.. .a2/7/42 
. ..b2/7/42 
. .a2/2l/42 
. .al2/6/4l 


. .  .a2/7/42 
...al/3/42 
.al2/20/4l 


All  American  Co-Ed  (CM ) F. .  .Frances  Langlord-Johnny  Downs  48  . 10/31/41    . n  10  18  41 

Broadway  Limited  (C-D)F  Victor  McLaglen-Deniiis  O'Keeft...  73. .6/13/41  ...b6/l4/4l 

Brooklyn  Orchid  (OF  Marjorie  Woodworth- Wm.  Bendix...  50.. 2/20/42  ...bl/31/42 

Cersicau  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff .  1 10. .  1 1/28/41  bl2/20/4l 

Fiesta  (Tech.)    (CD)  Armida- Antonio  Moreno-Geo.  Givot.  45. .  12/19/41   . b 1 2  20,41 

Gentleman  After  Dark  (D)  Brian  Donlevy-Miriam  Hopkins  2/27/42  . .  .a  12/6/4 1 

(Former  title   "Heliotrope  Harry") 

Great  Dictator,  The  (OF  Charles  Chaplin-P.  Goddard  126. .3/1/41  ...blO/19/40 

Hayfoot  (C)   William  Tracy-James  Gleason   48..  1/2/42   bl/3/42 

International  Lady  (Spy)A  llona  Massey-George  Brent  100 .  .9/ 19/41   . .  h  HI/ 1 8/41 

Lydia  (D) F  Merle  Oberon-Alan   Marshall  104.. 9/29/41  ...b8/23/4l 

Major  Barbara  (CD) A  Wendy  H iller- Robert   Morley  1 12.. 9/12/41   b5/3/4l 

Miss  Polly  (OF  ZaSu  Pitts-Slim  Summerville   45. .11/14/41  ..bll/l/41 

New  Wine   (MD)F  llona  Massey-Binnie  Barnes  84. .10/10/41  ...b8/2/4l 

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown  43..  10/17/41  ..oil '27/41 

Pol  0'  Gold  (C-Mu)F  lames  Stewart- Paillette  Goddard  95 .  .4/11/41   6)4/5/4 1 

Shanghai  Gesture  (D)  Gene  Tierney-Victor  Mature  104.. 2/6/42  ...bl2/27/4l 

S  town  ( D ) A   Gene  Tierney-Bruce  Cabot   92. .10/31/41  .Iil0'l8/4I 

Tanks  a  Million  (OF  Jas.  Gleason-Wm.  Tracy   50.. 9/12/41   b8/9/4l 

That  Hamilton  Woman!  (PD)A. Vivien  Leigh-Laurence  Olivier  126.  .4/30/41  ...b3/22/4l 

That  Uncertain  Feeling  (SO  A  .  Oberon- Douglas- Meredith    84.  .4/20/41  ...b3/l5/4l 

Three  Cockeyed  Sailors  (C)F. .Tommy  Trinder-Clauile  Hulbert  76. .7/4/41   b7/l2/4l 

Topper  Returns  (OF  Joan  Blondell-Carole  Landit  89.  .3/21/41      . b3 / 1 5/4 ! 

Coming 

About  Face  (C)  William  Tracy-Joe  Sawyer  

Annie  Rooney   Shirley  Temple-William  Gargan  

Cubana   (CM)  Marjorie  Woodworth-George  Givot  

Dudes  Are  Pretty  People  (C) . Marjorie  Woodworth- Jimmy  Rogers  

Friendly  Enemies  Charles  Winninger-Charlie  Ruggles  

Gold  Rush  (C)  Charlie  Chaplin  

Jungle  Book  (Tech.)  (FA)  Sabu-Jer.  Cowan-Rosemary  DeCamp  

Mister  V   (D)F  Leslie  Howard-Mary  Morris  100. 

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  

To  Be  Or  Net  To  Be  (OA  Carole  Lombard-Jack  Benny  98. 

Twin  Beds  (C)  George  Brent-Jean  Bennett  


.3/13/42 


..al/31/42 
. .In  Prod. 

. . .a2/7/42 
.a!2/20/4l 


.4/17/42 
.4/3/42  . 
.3/20/42 
.5/15/42 
.3/6/42  . 
.4/24/42 


. . .a8/2/4l 
. .b2/l4/42 
. .  Coming 
..b2/2l/42 
.all/29/41 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (C)F  Baby  Sandy- Kathryn  Adams   60.  .7/4/41   06/28/41 

5028  Black  Cat   (My) A  Hugh   Herbert -Broderick  Crawford..  70.. 5/2/41   D4/26/4I 

5039  Cracked  Nuts  (C)  Una  Merkel-Stuart  Erwin   65. .8/1/41   b7/26/4l 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine   60.  .8/22/41   D3/8/4I 

SOU  Flame  of  New  Orleans  (CD)  F  .  Dietrich- Roland  Young-Cabot    79.  .4/25/41  ...b4/26/4l 

5038  Hello  Sucker  (F) A  Hugh  Herbert-Peggy  Moran   60.. 7/1 1/41   b7/5/4l 

5029  Hit  the  Road  (D)F  George-MacLane-Dead   End   Kids...  60.  .6/27/41   . . . b6  28/4 1 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers...  86.. 8/8/41   b8/2/4l 

5000  In  the  Navy  (CM)F  Abbott  &  Costello-Dick  Powell   86. .5/30/41   ... 65/31/41 

5043  Lady  From  Cheyenne  (CD) . .  .Loretta  Young-Rob't  Preston  87.  .4/1 1/41   b4/5/4l 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60.  .6/20/41  ...b7/l9/4l 

5055  Men  of  the  Timberland  ( A) F  . . Richard  Arlen-Andy  Devine   61.  .6/6/41   D5/3I/4I 

5014  Model  Wife  (OA  Joan  Biondell-Dick  Powell  83. .4/18/41  ...b4/l9/4l 

5054  Mutiny  in  the  Arctic  (A)F  Richard  Arlen-Andy  Devine  61. .4/18/41   b5/3/4l 

5056  Raiders  of  the  Desert  (A)  F ..  .Richard  Arlen-Andy  Devine   60.  .6/18/41  ...b7/!2/4l 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56. .7/18/41  ...b8/l6/4) 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63.. 6/20/41  ...b6/28/4l 

5044  This  Woman  Is  Mine  (PD)A.  .Franchot  Tone-Walter  Brennan   92.. 8/22/41  ...b8/23/4l 

50I2A  Tight  Shoes  (C)F  Brod  Crawford-Ann  Gwynne  67.. 6/13/41  ...b6/l4/4l 

5034  Too  Many  Blondes  (CM)A  Rudy  Vallee-Helen  Parrish   68.  .5/23/41  ...a5/24/4l 

Current  1941-42 

6007  Appointment  for  Love  (D)  Chas.  Boyer-Margaret  Sullavan   89  . 10/31/41  .blO'25'41 

6063  Arizona  Cyclone  (W)  Johnny  Mack  Brown   57.  .11/14/41   .  .a7/l2/4l 

6013  Badlands  of  Dakota  (W)F  Crawford- Herbert- Devine    73.. 9/5/41   b8/30/4l 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey   64  . 2/6/42   bl/17/42 

6035  Burma  Convoy  (A) A  Charles  Bickford-Evelyn  Ankers  59..  18/17/41  .  .blO/4/41 

6037  Don't  Get  Personal  (C)  H.    Herbert-A.   Gwynne   60..  1/2/42   bl/3/42 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60  . 10/24/41   . b 1 0/ 18/4 1 

6045  Girl  Must  Live  (OA  Margaret  Lockwood   69.  .9 '  19/41  ..blO/ll/41 

6046  Hellzapoppin   Olsen  and  Johnson -Martha  Raye         84..  12/26/41  .bl2/20/4l 

6005  It  Started  With  Eve  (CD)  F  . . .  Deanna  Durbin-Charles  Laughton...  90. .9/26/41  ...blO/4/41 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat  Pendleton   62..  1/9/42   bl/17/42 

6051  Kid  From  Kansas  ( A) F  Dick  Foran-Leo  Carrillo   60. .9/19/41  ...b9/20/4l 

Mini  Keen  'Em  Flvino  <C)F  ..Ahhntt  &    Coctello-Carnl    Bruce  8n..l|/?R/4|  .bll/22/41 

6042  Mad  Doctor  of  Market  St. (D). Una  Merkel-Clalre  Dodd   60.. 2/27/42  ...bl/10/42 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61. .9/5/41   b9/20/4i 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzv  Knight..  58. .11/21/41  .bl0/l|/4i 

6029  Melody  Lane   (CM)F  Baby  Sandy-The  Merry  Macs  60..  12/19/41   .b  12/ 13/41 


Current  1941-42  (Cont  )  KM-  s" 

current  i:rti  -m.  iv-onr.)  M|nt  Dgte  i„u.,i 

6021  Mob  Town  (G)F  Dead  End  Kids-Dick  Foran   62. .10/3/41  ...bl0/4/4l 

6025  Moonlight  in  Hawaii  (CM)  F .  .Johnny  Downs-Jane  Frazee  60.  .11/21/41  .blO/ll/41 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.  Fields-Gloria  Jean  71. .10/10/41  .blO/ll/41 

6014  Paris  Calling   (D)  A  Elisabeth  Bergner- Randolph  Scott. ..  93. .  1/16/42  . .  .b  12/6/41 

6023  North  to  the  Klondike  (A)  F...  Brod  Crawford-Lon  Chaney,  Jr   58..  1/23/42  ...bl/24/42 

6044  Quiet  Wedding   Margaret  Lockwood   63. .11/21/41  ...bl/3/42 

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &  Costello-Dick  Foran   86. .2/20/42  ...b2/l4/42 

Road  Agent  (D) A  Leo  Carillo-Andy  Devine-D.  Foran.  60.. 2/6/42   b  12/6/41 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel.  62.  .12/5/41   . .  . b  12/6/41 

6030  Sing  Another  Chorus  (MC)F.  .Johnny  Downs-Jane  Frazee   64.  .9/19/41  ...b9/l3/4l 

6020  South  of  Tahiti  (D)F  Brian  Donievy-Maria  Montez   75. .10/17/41   .bio  2 5  4 1 

6064  Stage  Coach  Buckaroo  (W)  J.  Mack  Brown-Fuzzy  Knight   59.  .2/13/42  ...a9/l3/4l 

(Former  title  "Ghost  Town  Buckaroo") 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray  66.  .11/7/41  ...bll/l/41 

6039  Treat  'Em  Rough  (D)  F  Peggy  Moran-Eddie  Albert   61. .1/30/42  ...bl/17/42 

1.004  Unfinished  Business  (CD)  A . . .  Irene  Dunne-Robt.  Montgomery   94.. 9/12/41  ...b8/30/4l 

What's  Cookin'   (M)F  Andrews  Sisters-Gloria  Jean   66.  .2/20/42  ...b2/2l/42 

6015  Wolf   Man   (H) A  C.  Rains-D.  Foran-L.  Chaney.  Jr...  70. .12/12/41   .b  12/ 13/41 


Coming  1941-42 


 4/24/42 

*57.' .4/17/42* 


6027 


Almost  Married  (C)  Jane  Frazee-Robert  Paige  

(Former  title  "Temporary  Bride") 

Broadway   George  Raft-Brod  Crawford  

Butch  Minds  the  Baby  Brod  Crawford-Virginia  Bruce  

Drums  of  the  Congo  Stuart  Erwin-Ona  Mtinson  

Eagle  Squadron   Diana  Barrymore- Robert  Stack  

Escape  From  Hong   Kong  Don    Terry-Leo  Carrillo  

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day... 

(Former  title  "Vigilantes") 

'Frisco    Lil    (D) A  Irene  Hervey-Kent  Taylor   60.. 3/13/42 

Ghost  of   Frankenstein  Sir  C.  Hardwicke-L.  Chaney,  Jr  3/6/42  . 

Juke  Box  Jenny  (C)  Harriet  H  i  1 1  i  aril  -  Ken  Murray   61..  5/1/42  . 

(Former  title  "Fifty  Million  Nickels") 

Lady  in  a  Jam  (C)  Irene   Dunne-Patric    Knowles  4/3/42  . 

Mississippi   Gambler   (D)  Kent  Tavlor- Frances  Langtord  

Mystery  of  Marie  Roget  Patric   Knowles-Maria  Montez  

Saboteur  (Spy)   Robert  Cummings-Priscilla  Lane  3/20/42 

Spoilers   Marlene  Dietrich-Randolph  Scott  4/17/42 

Strange  Case  of  Dr.  Rx  Lionel  Atwill-Patric  Knowles  

(Former  title  "Dr.  Rx") 

There's  One  Born  Every 

Minute  (C)   Hugh  Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  

Unseen    Enemy  Leo  Carillo-Andy  Devine  

You're  Telling  Me  Hugh  Herbert-Robert  Paige  3/27/42 


. a  12/ 1 3/4 1 


.al/10/42 


..a9/l3/4l 

..b2/28/42 
. .al/10/42 
.a  10  25  41 

..a2/ 14/42 
. .al2/6/4l 
..al/10/42 
.  .al/24/42 


.alO/25/41 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours  (SC)F... Merle  Oberon- Dennis   Morgan  88. 

557  Bad  Men  of  Missouri  ( D)  A  ...  Dennis  Morgan-Wayne  Morris  74. 

507  Bride  Came  C.O.D.  (C)A  Bette  Davis-James  Cagney  91. 

518  Bullets  for  O'Hara  (D)A  Joan  Perry-Roger  Pryor  50. 

533  Dive  Bomber  (Tech.)  (D)F...Errol  Flynn-Fred  MacMurray  132. 

509  Footsteps  in  the  Dark  (MyC)  A  .  Errol  Flynn-Brenda  Marshall  96. 

504  Great  Lie  (D)F  Bette  Davis-Geo.  Brent  107. 

524  Here  Comes  Happiness  (D)  F.  .Mildred  Coles-Richard  Ainley  57. 

565  Highway  West  (G)A  Brenda  Marshall-Olympe  Bradna  63. 

517  Kisses  for  Breakfast  (F)A  Dennis  Morgan-Jane  Wyatt  82. 

568  Knockout  (D)   Arthur  Kennedy-Olympe  Bradna....  73. 

505  Manpower  (D) A   Marlene  Dietrich-George  Raft  105. 

500  Meet  John  Doe  (D)F  Gary  Cooper- Barbara  Stanwyck  123. 

508  Million  Dollar  Baby  (CD) F. . .Priscilla  Lane-Ronald  Reagan  102. 

523  Nurse's  Secret  (My)F  Lee  Patrick-Regis  Toomey  65. 

555  Out  of  the  Fog  (D)A  Ida  Lupino-John  Garfield  85. 

524  Passage  From  Hongkong  (My)  F.Keith  Douglas-Luoile  Fairbanks  61. 

501  Sea  Wolf  (D)A  Robinson-Garfield-Lupino   100. 

573  Shadows  on  the  Stairs  (My)  F  .Maris  Wrixon-Wm.   Lundigan   63. 

564  Shining  Victory  (D) A  G.  Fitzgerald-Jas.  Stephenson  83. 

522  Shot  in  the  Dark  (My)F  Ricardo  Cortez-Wm.  Lundigan  57. 

563  Singapore  Woman  (D)A  Brenda  Marshall-David  Bruce  64. 

567  Strange  Alibi  (G)F  Arthur  Kennedy-Joan  Perry  63. 

516  Thieves  Fall  Out  (OA  Eddie  Albert-Joan  Leslie  72. 

574  Three  Sons  O'Guns  (CD)A  Wayne  Morris-Arthur  Kennedy  65. 

558  Underground  (D)   Jeffrey  Lynn-Karen  Verne  95. 

560  Wagons  Roll  at  Night  (D)  Humphrey  Bogart-Sylvia  Sidney  84. 

Current  1941-42 

116  All  Through  the  Night  ( D)  F  .  .  Humphrey  Bogart-Judith  Anderson. .  107. 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88. 

111  Body  Disappears  (OF  Jeffrey  Lynn-Jane  Wyman  71. 

122  Captain  of  the  Clouds  (D)F...J.  Cagney- Dennis  Morgan  (Tech.) ..  1 13. 
121  Dangerously  They  Live  (Spy)  .John  Garfield. Raymond  Massey  78. 

106  International  Squadron  (D)F. .James  Stephenson- Ronald  Reagan...  87. 
105  Law  of  the  Tropics  (D)F  Constance  Bennett- Jeffrey  Lynn  76. 

107  Maltese  Falcon  (My)A  Mary  Astor-Humphrey  Bogart  100. 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Wooll'y  112. 

103  Navy  Blues  (OF  A.  Sheridan-J.  Oakie-M.  Raye  108. 

104  Nine  Lives  Are  Not  Enough 

(My)F  -  Ronald  Reagan. James  Gleason   63. 

108  One  Foot  in  Heaven  (B)F  Frederie  March-Martha  Scott  108. 

101  Sergeant  York  (BD)A  Gary  Cooper-Joan  Leslie  134. 

102  Smiling  Ghost  (HO A  Wayne  Morris- Brenda  Marshall  71. 

119  Sons  of  the  Sea  Michael  Redgrave-Valerie  Hobson...  91. 

112  Steel  Against  the  Sky  (  D)  F  ...  Richard  Whorf-Lloyd  Nolan   68. 

109  Target  For  Tonight  (DocD)  F .  .Royal  Air  Force  48. 

1 14  They  Died  With  Their 

Boots  On  iB)F.  ..  Errol  Flynn-Olivia  de  Havilland  140. 

118  Wild  Bill  Hickok  Rides  (A) .  .Constance  Bennett-Bruce  Cabot  83. 

113  You're  in  the  Army  Now  (OF. Jimmy  Durante- Phil  Silvers  79. 


.5/10/41 

.7/26/41 

.7/12/41 

.7/19/41 

.8/30/41 

.3/8/41  . 

.4/12/41 

.3/15/41 

.8/23/41 

.7/5/41  . 

.3/29/41 

.8/9/41  . 

.4/28/41 

.5/31/41 

.5/24/41 

.6/14/41 

.6/21/41 

.3/22/41 

.3/1/41  . 

.6/7/41  . 

.4/5/41  . 

.5/17/41 

.4/19/41 

.5/3/41  . 

.8/2/41  . 

.6/28/41 

.4/26/41 


1/10/42  . 
11/15/41 
12/6/41  . 
2/21/42  . 
2/14/42  . 
10/11/41 
10/4/41  . 
10/18/41 
1/24/42  . 
9/13/41  . 

9/27/41  . 
II/I/4I  . 
9/27/41  , 
9/6/41  .. 
.2/7/42  . 
12/13/41 
1 1/8/41  . 

1/1/42  .. 
.1/31/42 
12/25/41 


.a  1 0/4/4 1 
.al/10/42 
.In  Prod. 


.  .D5/I0/4I 
..b7/l9/4l 
. .b6/28/4l 
. . b7/ 19/41 
..1)8/16/41 
...b3/l/4l 
...b4/5/4l 
...b3/8/4l 
..b7/26/4l 
...b7/5/4l 
. .b3/29/4l 
. .b7/l2/4l 
..b3/l5/4l 
. .b5/24/4l 
..b5/IO/4l 
.  D6/I4/4I 
...b6/7/4l 
. .b3/29/4l 
..b5/l7/4l 
..b5/24/4l 
. .b3/29/4l 
..b5/IO/4l 
..b4/l2/4l 
.  .834/19/41 
. .b7/l9/4l 
.  .b6/l4/4l 
. .D4/26/4I 


Coming  1941-42 


24  Always  in  My  Heart  (D)  Kay  Francis-Walter  Huston   92.  . 3/14/42 

Arsenic  and  Old  Lace  Cary   Grant- Priscilla  Lane  

Constant  Nymph  Charles  Boyer-Joan  Fontaine  

Desperate  Journey   Errol  Flynn-Ronald  Reagan  

Escape  from  Crime  H.  Bogart-lrene  Manning  

Gay  Sisters  (D)  Barbara  Stanwyck-George  Brent  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  

Juke  Girl   (D)  Ann  Sheridan-Ronald  Reagan  

Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127  

Larceny.   Inc.   (G)  Edward  G.  Robinson-Jane  Wyman  

Male  Animal   Olivia  de  Havilland- Henry  Fonda. ..  101 .  .4/4/42  . 

Prime  Minister  (B)F  John  Gielgud-Diana  Wynyard  94  

Shadow  of  Their  Wings  (D)  .  .Ann  Sheridan- Ronald  Reagan  

Yankee  Doodle  Dandy  James  Cagney-Joan  Leslie  


.  .1)12/6/41 
..bll/l/41 
. .bl2/6/4l 
. .bl/24/42 

bl2/27/4l 
..b8/l6/4l 
...69/6/41 
. .blO/4/41 

bl2/27/4l 
. .b8/!6/4l 

...D9/6/4I 
. .blO/4/41 
..b7/l2/4l 
. -bS/16/41 
.bl2/27/4l 
. . b 12/6/4 1 
-blO/18/41 

.bll/22/41 
.bl2/27/4l 
.  bl2/6/4l 


11/29/41 
.al/3/42 


126 


. ,a2/ 14/42 
.all/29/41 
. . all/8/41 
.b 12/27/41 
.  .al/24/42 
.  alO/4/41 
.  b9/l3/4l 
.  a2/2l/42 
. .In  Prod. 


MISCELLANEOUS 


Eternal  Gift  (Rel.)  Catholic  Mass   100 

40.000  Horsemen  (War)A  Grant  Taylor-Betty  Bryant  85. 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye  75. 

King  of  the  White 

Elephants  (PD)F   Siamese  cast    66. 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sara  Sesgar  68. 

No  Greater  Sin  (D)A  Leon  Ames-Luana  Walters   85. 

Professor  Creeps  (C)  Manton  Moreland    63. 


Lamont  . . .  Not  Rev. 
Goodwill   . .  .58/2/41 

Hoffberg   .bl  1/ 15/41 

Prldl  D4/5/4I 

Alliance  .  .b8/30/4l 
University  .b6/2'/4l 
Dixie  Nat.  b2/28/42 


Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope: — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


COLUMBIA  1940-41 


COLUMBIA  1940-41  (Cont.) 


COLUMBIA  1941-42  (Cont.) 


Comment 


Running 
Tims 


ALL  STAR  COMEOIES  (18) 

2432  Black  Eyes  and  Bluet  Fair   

2425  Blondes  and  Blunders  Silly   

2424  Bundle  of  Bliss  

2423  Cold  Turkey   

2436  French   Fried  Patootie  

2428  Fresh  As  a  Freshman  Fair   

2431  Glove  Affair   

2426  His  Ex  Marks  the  Spot.. Funny   

2438  Host  to  a  Ghost  Fair   

2437  Love  at  First  Fright  

2421  Pleased  to  Mitt  You  

2434  Ready.  Willing  But 

Unable   

2433  Ring  and  the  Bella  Fair   

2429  So  You  Won't  Squawk  

2422  Spook  Speaks  Fairly  Amusing 

2427  Watchman  Takes  a  Wlf*. Fairly  Amusing 

2435  Yankee  Doodle  Andy  

2430  Yumpin'  Yiminy   

CINESCOPES  (10) 


l6'/2. 

16  . 

17  . 

18  . 
18  . 

16  . 
l6'/2. 
18  . 

17  . 

18  . 
18  . 

t6'/2. 

17  . 
16  . 

18  . 
16  . 
16  . 
16  . 


Reviewed 
Issue  Of 


.  4/19/41 
.11/30/40 
.Not  Rev. 
.10/12/40 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  I/II/4I 
.  8/  9/41 
.Not  Rev. 
.Not  Rev. 

.Not  Rev. 
.  5/24/41 
.Not  Rev. 
.10/12/40 
.  1/25/41 
.Not  Rev. 
.Not  Rev. 


2975  Feat! 


2976  Movie  Magi 
2973  Nice  Work. 


2977  This 


Poor   

10 

. .  5/24/41 

Very  Good  .... 

9 

..  3/  1/41 

II 

..  6/28/41 

Timely  and  Good 

8 

..10/12/40 

12 

. .  9/21/40 

Fascinating  ... 

9 

. .  3/29/41 

Fair   

10 

..11/23/40 

Timely   

10 

..  4/  5/41 

Interesting  .... 

9 

. .  1/25/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7 

2510  Cuckoo  I.  Q  Fair    7 

2505  Helping  Paw   Amusing    7 

2508  Land  of  Fun   7 

2503  Mad  Hatter    7 

2502  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    7'/z 

2509  Tom  Thumb's  Brother  Cute    7 

2506  Way  of  All  Posts   7 

2504  Wist  Owl   Fairly  Good  ...  7 


COLUMBIA  TOURS  (10) 


2556  Beautiful    British   Columbia   10 

2560  Beautiful  Ontario    10 

2557  From  Singapore  to 

Hongkong   Timely    10 

2551  Historic  Virginia    II 

2554  Islands  of  the  West 

Indies   Satisfactory 

2553  Old  and  New  Arizona  

2559  San  Francisco — 

Metropolis  of  th*  West. Average   

2552  Savoy  in  tht  Alps  Poor  Timing 

2555  Sojourn  in  Havana  Interesting 


10 
10 

JO 

II 

9 

2558  Western  Wonderland   Excellent    10 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2654  Gay  Tunes    10 

2651  Jolly  Tunes    9 

2653  Melodies  That  Linger   10 

2657  Peppy  Songs    10 

2658  "Perfidia"  Baker    10 

2652  Popular  Levi  Songs  Depends    9 

2656  Songs  With  Harmony   10 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cut*    6 

2751  Farmer  Tom  Thumb  Good    6 

2756  Kitty  Gets  the  Bird  Good    7 

2755  It  Happened  to  Crusoe   6 

2752  Mouse  Meets  Lion  Poor    6 

2753  Paunch  and  Judy  Average    6 

2758  Playing  the  Pied  Piper.. Poor    6 

2754  Streamlined  Donkey  Cut*    6 


.Not  Rev. 
.  8/  9/41 
.  2/  1/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.10/12/40 
.  6/28/41 
.Not  Rev. 
.11/30/40 


.Not  Rev. 
.Not  Rev. 

.  3/15/41 
.Not  Rev. 

.11/23/40 
.Not  Rev. 

.  4/19/41 
.11/23/40 
.11/30/40 
.  3/29/41 


.  3/15/41 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.11/23/40 
.  Not  Rev. 


.  8/  9/41 
.  6/28/41 
.  6/28/41 
.Not  Rev. 
.11/23/40 
.  1/25/41 
.  8/30/41 
.  3/22/41 


HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade   9'/j . .  Not  Rev. 

2605  So  You  Think  You  Know 

Mutie   Good    10    ..  4/19/41 

2601  Take  It  Or  Leave  It  (I). .Funny    Il'/j. .  1 1/30/40 

2602  Take  It  or  Leave  It  (2)  .Entertaining    ..  II    ..  2/  1/41 

2603  Take  It  Or  Leave  It  (3)   II    ..Not  Rev. 

2606  Taka  It  Or  Leave  It  (4).. Very  Good  ....  II    ..  5/31/41 


NEW  YORK  PARADE  (C) 

2952  Abroad  at  Home  Interesting  ....  10 

2951  Magic  City  Well  Don*    10 

PHANTASIES  CARTOONS  (8) 

2707  Crystal   Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 


SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken  Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good  ....  IS 

2853  No.  3  (Ken  Murray)   On*  of  th*  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2656  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken   Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  I  (Jack  Benny)  Fair    10 


4/26/41 
1/25/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  9/13/41 
.10/12/40 
.Not  Rev. 
.  Not  Rev. 


..11/30/40 
..11/23/40 
.  .Not  Rev. 
.  .Not  Rev. 
..  2/  1/41 
. .  3/22/41 
..Not  Rev. 
. .  Not  Rev. 
. .  8/30/41 


Running 
Time 


Reviewed 
Issue  Of 


STOOGE  COMEDIES  (8) 


2404  Boohs  in  Ar 
2403  Cookoo  Caval 
2406  Dutiful  But 


2408  I'll  Never  Heil  Again ..  .Satiric  Slapstick 

2402  No  Census.   No  Feeling  

2405  So  Long  Mr.  Chumps  Slapstick   

WASHINGTON  PARADE  (6) 


2904  Th*  Spirit  of  1941  Fair 

2902  U.  S.  Military  Academy  


16  . 

.  5/24/41 

18  . 

.  Not  Rev. 

17  . 

.11/30/40 

l6'/2. 

.Not  Rev. 

17  . 

.  8/31/40 

18  . 

.  6/28/41 

18  . 

.Not  Rev. 

20  . 

.  3/22/41 

10  . 

.  Not  Rev. 

10  . 

.  4/26/41 

10  . 

.  Not  Rev. 

10  . 

.  2/  1/41 

WORLD  OF  SPORTS  (12) 


2803 

Ali  the  Giant  Killer 

Very  Good  ... 

9 

..  1/25/41 

2808 

Very  Good  ... 

9 

..  6/28/41 

2807 

Very  Good  . . . 

9 

..  5/31/41 

2802 

Fair   

9 

..11/30/40 

2804 

Ice  Capers   

Very  Good  . . . 

10 

. .  3/  8/41 

Vary  Good  . . . 

II 

. .  4/26/41 

2801 

Master  of  Cu*  

Billiard  Fans. 

10 

..10/12/40 

2805 

Splits.  Snares  and  Strikes 

For  Bowlers... 

10 

. .  3/  8/41 

1941-42 

ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15  . 

3423  General  Nuisance    18 

3422  Half  Shot  at  Sunrise  Slapstick    16  . 

3425  Lovable  Trouble    18 

3421  Love  In  Gloom  Good    21  . 

3429  Sappy   Birthday    18 

3426  She's  Oil  Mine  Slapstick    18  . 

3427  Sweet  Spirits  of  Nighter.Poor    18  . 

3428  Three  Blonde  Mice  Silly    16  . 

CINESCOPES  (8) 

3971  Exploring  Space  Interesting   ....  9 

3972  From  Nuts  to  Soup  Poor    9  . 

3975  Strange  Facts   Interesting    9  . 

3974  Women   in   Photography.  For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 

COLOR  RHAPSODIES  (16)  Tech. 

3502  Fox  and  the  Grapes  Very  Good    7 

3504  Hollywood  Detour  Excellent    7  . 

3503  Red  Riding  Hood  Rides 

Again   .Clever    7 

3505  Wacky    Wigwams   7 

3501  Who's  Zoo  in  Hollywood   7  . 

COMMUNITY  SING  (10) 

3653  College  Songs    IO'/2. 

3652  Current  Hits   As  Usual    9  . 

3656  Good    Fellowship   Songs   10  . 

3655  Hits  of  the  Day   9  . 

3651  Patriotic    Songs  Patriotic    9  . 

3654  Popular   Songs    10  . 

FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery   7  . 

3752  Tangled  Angler  Poor    7 

3753  Under  the  Shedding 

Chestnut    Tree   7  . 


.Not  Rev. 
.Not  Rev. 
.10/  4/41 
.Not  Rev. 
.  8/  9/41 
.Not  Rev. 
.12/13/41 
.  1/24/42 
.  2/  7/42 


.  8/30/41 
.10/  4/41 
.12/13/41 
. 1 1/22/41 
.11/  1/41 


.12/  6/41 
.  2/14/42 

.  1/17/42 
.  Not  Rev. 
.Not  R*v. 


Not  Rev. 
10/  4/41 

Not  Rev. 
Not  Rev. 
.  8/30/41 
Not  Rev. 


.  Not  Rev. 

.  2/  7/42 


GLOVE  SLINGERS  (4) 


3411 
3410 

3409 


3451 

3452 


3901 
3902 
3903 
3904 


3701 

3702 


Glove  Birds   

Kink  of  the  Campus  

Mitt  Me  Tonight  Fair 


l7'/2. 
18  . 

16  . 


Not  Rev. 
Not  Rev. 

1 1/22/41 


INTERNATIONAL  FORUM  (6) 


Dorothy  Thompson   Timely   

Will  England  Be 

Invaded?   Very  Good 

Will  Democracy  Survive?. Timely  ... 


PANORAMICS  (12) 


City  Within  a  City  Commercial  ....  10 

Gallup  Poll   Interesting   ....  10 

New  York's  Finest  Very  Good    10 

Spare  Time  in  the  Army. Splendid    10 

PHANTASIES  CARTOONS  (8) 

Crystal  Gazer   Poor    7 

Dog  Meets  Dog   7 


QUIZ  REELS  (6) 


..  3/  1/41 


8/  9/41 

. 10/18/41 


9/13/41 
11/  1/41 

1/17/42 
2/21/42 


.11/15/41 
Not  Rev. 


3602  Kitchen  Quiz  No.  I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Very  Good 

3604  Kitchen  Quiz  No.  3  Very  Good 

3601  So  You  Think  You  Know 

Music   Good   


IO'/2..  9/13/41 
10  ..12/13/41 
10    ..  2/21/42 

10    ..  8/30/41 


SCREEN  SNAPSHOTS  (10) 


3851 

No.  1  (Ken  Murray)  .. 

.  .Good 

..  10 

..10/  4/41 

3852 

No.  2  (Ken  Murray) 

..  10 

..Not  Rev. 

3853 

No.  3  (John    Hubbard) . 

.  .Very 

Good  . . 

.  .  10 

. . 1 1/22/41 

3854 

No.  4  (Billy  Gilbert) . . 

.  .Good 

. .  10 

..12/13/41 

3855 

No.  5  (New  Talent) 

. .  10 

..Not  Rev. 

3856 

No.  6  (Alan  Mowbray). 

.  .Very 

Good 

10 

. .  2/  7/42 

STOOGE  COMEDIES  (8) 


3401  An  Ache  In  Every  Stak*.  .Slapstick 

3405  Cactus  Makes  Perfect  

3402  In  the  Sweet  Pie  and  Pie.  Silly  . . . 
3404  Loco  Boy  Makes  Good ..  .Slapstick 

3403  Some  More  of  Samoa  Silly  ... 


17 
18 
17 
18 


.  9/13/41 
.  Not  Rev. 
.11/  1/41 

.  2/  7/42 
.  1/17/42 


Comment  Running 
Tim* 

THIS  CHANGING  WORLD  (6) 

3981  Broken  Treaties   Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 


TOURS  (8) 

3553  Alaska  Tour   Fair    10 

3552  Buenos  Aires  Today  Good    10 

3554  Great  American  Divide   10 

3551  Journey  In  Tunisia  Dated    10 

WORLD  OF  SPORT  (12) 

3806  College  Champions   Good    10 

3803  Jungle  Fishing   Excellent    10 

3804  Polo    Champions   Excellent    10 

3805  Rack  'Em  Up  Good    10 

3802  Show  Dogs   Excellent    10 

3801  Tee  Up  (Patty  Berg)  For  Golfers  ...  10 


MGM  1940-41 


CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer.  Excellent    8 

W-249  Alley  Cat   Excellent    8 

W-253  Flying  Bear   Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Weed  Fair    8 

W-251  Little  Caesario   Very  Good    8 

W-245  Little  Mole   Very  Good   9 

W-241  Lonesome  Stranger   Excellent    9 

W-250  Midnight  Snack   Cut*    9 

W-242  Mrs.  Ladybug   Excellent    8 

W-252  Officer  Pooeh   Amusing    8 

W-244  Prospecting  Bear   Funny    9 

W-247  Rookie  Bear   Funny    a 

CRIME  DOESN'T  PAY  (6) 

P-205  Coffins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    20 

P-204  Forbidden  Passag*   Tons    21 

P-203  Respect  the  Law  Very  Good    20 

P-206  Sucker  List   Excellent    20 

P-202  You  th*  Paool*  Excellent    21 

MINIATURES  (10) 

M-235  Battle,  The   Interesting    tl 

M-238  Ghost  Treasure   Interesting    10 

M-232  Great  Meddler   Very  Good   II 

M-233  Happiest  Man  on  Earth. .  Unusual    II 

M-237  Man  Who  Changed  the 

World   Excellent    II 

M-236  Memories  of  Europe  Excellent    8 

M-234  More  About  Nostradamus. Timely    II 

M-231  Rodeo  Dough   Very  Good    10 

M-239  Triumph  Without  Drums. Excellent    10 

M-240  Viva  Mexico   Interesting    10 

OUR  GANG  (9) 

C-296  Baby  Blues   Very  Good   9 

C-295  Fightin'  Fools  Good  Fun    9 

C-293  Goin'  Fishin*   Standard    10 

C-291  Good  Bad  Boys  Good    || 

C-294  Kiddie  Cur*   Good  Gang    II 

C-298  1-2-3  Go   Amusing    10 

C-299  Robot  Wreck*   Amusing    || 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    1 1 

PASSING  PARADE  (9) 

K-281  American  Spoken  Her*.  .Excellent    II 

K-289  Hobbles   Excellent    10 

K-283  More  Trifles  of 

Imnortance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. . .Instructive    II 

K-287  Your  Last  Act  Excellent    II 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-2II 

T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


PETE  SMITH  SPECIALTIES  (14) 

Aeronutlcs   Satisfactory   ...  10 

Cuban  Rhythm   Excellent    9 

Flicker  Memories   Funny    10 

Football  Thrills  of  1940.. For  Grid  Fan*.  10 

Lions  on  the  Loos*  Good    9 

Memory  Tricks   Amusing    9 

Penny  to  th*  Rescu*  Excellent    10 

Quicker'n  a  Wink  Excellent    9 

Quiz  Biz   Entertaining  ...  9 

Sea  for  Yourself  Holds  Interest..  10 

Water  Bugs   Very  Good    10 

Wedding  Bill*   Very  Good    10 


Reviewed 
Issu*  Of 


. .  9/13/41 

..12/13/41 


. 1 1/22/41 
..10/  4/41 
.  .Not  Rev. 
. .  8/30/41 


. .  2/21/42 
..11/15/41 
..12/  6/41 
. .  1/17/42 
. .  9/20/41 
. .  8/30/41 


.  4/  5/41 
.  8/  2/41 
.11/22/41 
.  Not  Rev. 
.  6/28/41 
.  8/29/41 
.  5/17/41 
.12/  7/40 
.  8/16/41 
.  1/  4/41 
.  9/27/41 
.  4/  5/41 
.  R/I4/4I 


.  6/14/41 
.10/19/40 
.  3/  1/41 
.  2/  1/41 
.10/25/41 
.  1/  4/41 


.  6/28/41 
.  8/16/41 
.  1/  4/41 
.  2/  1/41 

.  8/  2/41 
.  6/28/41 
.  2/22/41 
. 12/  7/40 
.11/  1/41 
.11/22/41 


.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  9/  7/40 
. 12/  7/40 
.  5717/41 
.  8/  2/41 
.11/  9/40 
.  4/  &74I 


.  12/  7/40 
.  9/27/41 

.  4/  5/41 
.  9/27/41 
.  5/10/41 
.  6/28/41 
.  2/22/41 
.  6/14/41 
.  8/  2/41 


.  5/17/41 
.  6/28/41 
.11/  1/41 
.  9/27/41 
.  6/14/41 
.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  2/22/41 
.  1/  4/41 
.  8/16/41 
. 12/  7/40 


FITZPATRICK  TRAVELTALKS  (12)  (T«ch.) 

Alluring  Alaska   Usual    9  ..4/  5/4| 

Beautiful  Ball   As  Usual    9  ..12/7/40 

Capital  City   Fair    9  ..9/  7/40 

Cavalcade  of 

San  Francisco   Too  Lata    9  ..  9/28/41 

Glimpses  of   Kentucky. .  .Good    8  ..  5/10/41 

Glimpses  of  Washington 

Stat*   Usual    9  ..  8/16/41 

Haiti.  Land  of  Dark 

Majesty   Good    9  ..  6/28/41 

Mediterranean  Ports  of 

Call   Out-dated    9  ..2/  1/41 

Old  New  Mexico  Fair    9  ..11/9/40 

Old  New  Orleans  As  Usual    9  ..  1/4/41 

Red  Men  on  Parade  Fair    9  ..3/  1/41 

Yosemite  the  Magnificent. Colorful    I  ..6/14/41 


Page  36 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


MGM  1941-42 

Comment 
CARTOONS  (16)  (Tech.) 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont.) 


Running 
Tim. 


W-342  Field    Mouse  Excellent    9 

W-343  Fraidy  Cat  Funny    7 

W-344  Hungry  Wolf  Fair    9 

W-341  Night  Before  Xmas  For  Xmas  9 

MINIATURES  (III) 

M-331  Changed    Identity   Excellent    10 

M-332  The  Greenie  Fine    II 


OUR  GANG  (III) 

C-392  Come  Back  Miss  Piiiits.  Amusing    it) 

C-39.1  Going  to  Press   II 

C-391  Helping  Hands   Very  Good  ..  in 

C-394  Melodies  Old  and  New.. Fair    II 

C-393  Wedding  Worries   Funny  II 

PASSING   PARADE  (III) 

K-383  Flag   of   Mercy  Very  Good    10 

K-381  Strange  Testament   ....  Unusual    II 

K-382  We  Do  It  Because  Interesting    10 

PETE  SMITH  SPECIALTIES  (14) 


S-361  Army   Champions  Excellent 

S-364  Aqua   Antics  Excellent 

S-362  Fancy  Answers  Excellent 

S-363  How  to  Hold  Your 

Husband — Back   Excellent 

S-365  What  About   Daddy?  Good  ... 


SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific  .Timely    21 

TRAVELTALKS  (12)  (Tech) 


TWO   REEL  SPECIALS  (6) 


A-303  Don't  Talk  

A-302  Main  Street  on  the 

March!   Good   

A-301  Tell  Tale  Heart  A  Masterpiece 


PARAMOUNT  1940-41 


ANIMATED   ANTICS  (III) 


HO-4  Bring  Himself  Back 
Alive 


.Good 


HO- 1 1  Copy  Cat   Fair    7 

HO- 1  Dandy  Lion   Poor    7 

HO-3  Mommy  Loves  Poppy  Average    7 

HO-2  Sneak,  Snoop  and  Snlteh.Fair    7 

HO-7  Sneak  I  no  ot  Anlmalt  Excellent    9 

HO-8  Triple  Troubla   Just  Fair    7 

HO-6  Twinkletoes  Gets  the  Bird   7 

H0-I3  Twinkletoes  in  Hot  Stuff   7 

HO- 10  Twinkletoes.  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

HO-5  Wild  Oysters   Unusual    7 

HO- 12  Wizard  of  Arts   7 

HO-9  Zero,  the  Hound  So-So    7 

COLOR  CLASSIC 

CO- 1  Vitamin  Hay    7 

FASCINATING  JOURNEYS   (8)  (Tech.) 

MO-4  Delhi   Good   

MO-5  Indian  Durbar   Gorgeous 

MO-6  The  Jungle   Excellent 

M0- 1  River  Thames — Yesterday. Beautiful 

MO-2  Sacred  Ganges   Dull  .... 

MO-3  Village  in  India  Fair  .... 

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well   Silly    7 

GO-2  Constable   Satisfactory    ...  7 

GO-6  Fire  Cheese   Average    7 

GO-7  Gabby  Goes  Fishing  Fair    7 

GO-8  It's  a  Han-Hap-Happy 

Day   Poor    7 

G0-I  King  for  a  Day  Fair    7 

GO-5  Swing  Cleaning   Fair    7 

G0-4  Two  for  the  Zoo  Good    7 

HEADLINERS  (8) 

AO-5  Bob  Chester  cV  Orch  Average    10 

A0-4  Gene  Krupa  &  Orch  For  Jitterbugs..  10 

A0-7  Hands  of  Destiny  Interesting   ....  10 

AO-2  Listen  to  Larry  Satisfactory    ...  10 

AO-3  Johnnie  Messner  &  Orch..  Fair    II 

All  I  Mnnipnls  of  Charm  of 

1941   (Tech.)   Pretty 


AO-fi  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy  Ginsy   Very  Good    9 

UO-4  Gay  Knighties   Cute    9 

UO-3  Hnola  Boola   Novel    9 

U0-I  Western  Daze   Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VO-5  Guardians  of  the  Wilds...  Fine    10 

V0-I  Nature's  Nursery   Excellent    10 

VII  1  Roil.  While  ami  Blue 

Hawaii   Fair    II 

V0-2  Seeing  Is  Believing  Fair    II 

POPEYE  (12) 

E0-II  Chilli  PsykoloJIky   Good    7 

EO-4  Eugene,  the  Jeep  Funny    7 

EO-8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pop.  My  Pop  Amusing    7 

E0- III  Olive's  Boithday  Preslnk .Snanpy    7 

EO  7  Olive's  Sweepstake  Ticket   7 

E0-I2  Pest  Pilot   Fair    7 

EO  !l  Pniieye  Meets 

Rip  Van  Winkle  Fair    7 

Ell  I  Popeyc  Meets  William 

Tell   Funny    7 

E0  5  Problem  Pappy   Fair    7 

E0  li  Ouiel  Pleeze   Very  Good    7 

■0-8  With  Pnnprieck  Pappy  Entertaining  7 


Reviewed 
Issue  Of 


.  2/  7/42 
.  2/  7/42 
.  2/28/42 

\i  41 


.  1 1/22/41 
.  2/  7/42 


1 1  2U  4 i 
Not  Rev. 
in  25  f 

.  2/28/42 

12  10  4' 


.  2/28/42 
.  12  20-41 
.  2/  7/42 


.:i/  i/4i 

.  2/  7/42 
.11/29/41 

.  12/20/41 
.  2/28/42 


T-318 

Colorful  North  Carolina. 

Very  Good  .. 

. .  9 

.  2/28/42 

T-313 

Georgetown,  Pride  of 

Penang   

Very  Good 

10 

.11  /29/4I 

T-3II 

Glimpses  of  Florida.... 

Interesting 

..  10 

.  9/27/41 

T-315 

.Good   

9 

. .  2/  7/42 

T-312 

Inside  Passage   

.Good   

10 

10/25 .4i 

T-317 

Minnesota,  Land  of 

Plenty   

Good   

10 

.  2/28/42 

T-314 

.Good   

9 

.  12/20/41 

T-316 

West  Point  on  the  Hudson 

Good   

9 

.  2/  7/42 

.  2/  7/42 
I  I  / 1 5 '  4  ■ 


12/21/40 
7/19/41 
10/  5/40 
11723/40 
11/23/40 
3/15/41 
5/10/41 
Not  Rev 
Not  Rev. 

6/28/41 
2/15/41 
Not  Rev. 
5/31/41 


II 

.  .  4/  5/41 

10 

. .  5/10/41 

10 

.  .  8/23/41 

10 

..11/23/40 

10 

. .  1/25/41 

10 

. .  2/22/41 

.  1/18/41 
.11/23/40 
.  6/28/41 
.  7/19/41 

.  8/23/41 
. 10/26/40 
.  4/19/41 
.  2/15/41 


.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
.  12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  1/18/41 
.  9/20/41 
.11/  2/40 

.  3/22/41 
. 12/  7/40 


.  7/19/41 
. 12/  7/40 
.  4/19/41 
.11/  2/40 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
12/  7/40 


ttiinmnu 
rime 


•'OPIll  Alt  SCIENCE  >Hi 

III  I  No.  I    Good 

Ml  2  No.  2   Interesting 

10  3  No.  3   Interesting    . . . 

10  4  No.  4   Usual   

Ill  5  No.  5   Interesting   

III  l«  No.  6  Up  to  Standard 


ROBERT    BENCHLEV  (4) 

80  3  Crime  Control    Excellent 

80  4  Forgotten  Man   Typical  ... 

811  I  Trouble  With  Husbands. .  .Great  Fun  .. 
8(1  2  Wailing  for  Baby  A  Howl   


SPECIAL  CARTOON   (I)  (Tech.) 
rrn  I  Raggedy  Ann   Very  Good  ....  19 


SPORTLIGHTS  (13) 

ROB  Acrobatic  Aces   Excellent   

fill  8  Canine  Sketches   Fine   

RO-I  Diving   Demons   Beautiful  .... 

ltd  5  Feminine  Fitness  Very  Good  ... 

110-7  Fishing  Fever   Appealing   

RO  4  Marine  Round-up   Excellent   

RO-3  Motorcycle  Stunting   Thrills  Aplenty 

BO- III  On  the  Spot  Funny   

110-11  Lasso  Wizards   Good  Action  Stuff  10 

RO  12  Snow   Dogs   Excellent    10 

110  2  Spoiling  Everglades   Very  Good   ....  10 

110-9  Sun   Fun   Exhilarating  ...  10 

R0-I3  What's  Lacrosse   Very  Good    10 

UNUSUAL  OCCUPATIONS  (6) 


1*  3  No.  3. 


1941-42 


FASCINATING  JOURNEYS  (Tech.) 
Ml-I  Road  In  India  Interesting   

HEADLINERS  (6) 

Al  l  Reauty  at  the  Beach  Fine   

A I -3  Carioca   

A I -2  Copacabana  Revue   Good   


IIEODA   HOPPER'S  HOLLYWOOD  (6) 
Excellent    10 


Zl-I  No.  I   

71-2  No.   2   Fair 

ZI-3  No.  3   Good 


MADCAP  MODELS  (Tech.)  (6) 

U  1-2  Jasper  &.  the  Watermelons.  Excellent    10 

Ul-I  Rhythm  in  the  Ranks  Excellent    8 

POPEYE  (12) 

EI-5  Blunder  Below   Excellent    7 

El-I  I'll  Never  Crow  Again  Fair    7 

El -4  Kickin'  the  Conga  Round.  Funny    7 

EI-2  Mighty  Navy                    Funny  7 

EI-3  Nix  on  Hypnotix                Very  Funny  ...  7 

POPULAR   SCIENCE  (6) 

Jl-I  No.   I  Very  Good    II 

JI-2  No.  2  f erv  Good   ....  II 

JI-3  No.  3  Good    II 

QUIZ   KIDS  (6) 

HI -I  No.  I   Very  Good    10 

01-2  No.  2   Thev'r    Good  .11 

QI-3  No.  3  Good    10 


ROBERT  BENCHLEY  (4) 

•si-l  How  To  Take  a  Vacation .  Funny    10 

SI -2  Nothing  But  Nerves  Very  Good    10 

SPEAKING   OF   ANIMALS  (6) 

YI-3  At  the  County  Fair  Swell    10 

r  l  - 1  In  a  Pet  Shop  A  Howl    10 

YI-2  In  the  Zoo  Hilarious    10 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling   Excellent   

RI-5  Buying  a  Dog  Very  Good  ... 

RI-7  Lure  of  the  Surf  Very  Good  ... 

HI -2  Meet  the  Champs  Excellent   

RI-4  Quick   Returns   Pretty  Good  .. 

Rl-I  Shooting  Mermaids   Very  Good  ... 

RI-3  Sittin'  Pretty   Excellent   


SUPERMAN   CARTOONS  (12)  (Tech.) 

WI-4  Arctic  Giant    10  . 

WI-3  Billion  Dollar  Limited ...  For  the  Fans   8'/2. 

WI-2  Mechanical  Monsters  ....Good    10 

Wl-I  Superman   A  Cinch  to  Sell.  II  . 

UNUSUAL  OCCUPATIONS  (6) 

t-l-l  No.  I   Good    10 

LI-2  No.  2   Very  Good    10 

LI  -3  No.  3   Very  Good    II  . 


RKO-RADIO  1940-41 

I3ISNEY  CARTOONS  (18)  (Tech.) 

14 1 1 5  Art  of  Self  Defense  Good    8 

141 13  Art  ot  Skiing  Excellent    8 

14103  Baggage  Buster   Hilarious    7 

14105  Canine  Caddy   Tops    7 

141 14  Chef  Donald   Up  to  Par    8 

141 12  Donald's  Camera   A  Scream    8 

14107  Early  to  Bed  Satisfactory    ...  8 

14102  Gentleman's    Gentleman .  .Tops    7 

MIOI  Golden  Eggs   Excellent    8 

14104  Good  Time  for  a  Dime. .  .Excellent    8 

141 1 1  Lend  a  Paw  Superb    8 

14117  Mickey's  Birthday  Party   8 

14106  Nifty  Nineties   Amusing    8 

14110  Old  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit   Very  Good    9 

14108  Truant  Officer  Donald  Excellent    8 

141 16  Village  Smithy  Excellent    7 


Kevleweo 
Issue  Of 


10/  5/40 
1 1 /23/40 
12/21/40 
i/22/41 
4/  5/41 
.  6/28/41 


4/19/41 
5/31/41 
.11/16/40 
2/22/41 


.  12/21  41) 


1/25/41 
3/22/41 
10/  5/40 
12/21/40 
3/22/41 
12/  7/40 
11/23/40 
5/10/41 
6/28/41 
7/19/41 
10/26/40 
4/  5/41 
8/23/41 


..Good   

10 

. . 10/  5/40 

..  10 

..12/  7/40 

..  10 

..  2/15/41 

1 1 

. .  3/29/41 

..  II 

. .  5/31/41 

..  10 

. .  8/23/41 

. 10/1 1/41 
.Not  Rev. 
.12/  6/41 


.  9/20/41 

.  1 1/29/41 

2/28/42 


.  1/31/42 
12/20/41 


.  Not  Rev. 
.  10/1 1/41 
.  1/31/42 
.12/  8/41 
.  12/20/41 


.10/11/41 
.11/22/41 
.  1/31/42 


.  9/20/41 
12/  R/41 

.  2/28/42 


.10    II  41 

. 12/20/41 


1/31/42 
9/20/41 
11/15/41 


I /3 I /42 
12/20/41 

2/21/42 
10  I  1/41 
1 1/29/41 

9/27/41 
11/15/41 


Not  Rev. 

1/24/42 
12/20/41 
8/  2/41 


. 10/11/41 
. 12/  6/41 

.  2/21/42 


.  2/  7/42 
.  1 1/29/41 
.  5/10/41 
.  6/  7/41 
. 12/27/41 
. 10/25/41 
.  7/26/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.  10  '25/41 
.Not  Rev. 
.  6/  7/41 
.10/  4/41 
.  8/30/41 
.  8/23/41 
.  2/  7/42 


Running 
Time 


Revlewet 
Issue  Of 


EDGAR   KENNEDY  (6) 

13406  Apple  In  His  Eye  Hokey   

13403  Drafted  in  the  Depot  

13405  It  Happened  ATI  Night. ..Fair   

13404  Mad  About  Moonshine. .  .Fair   

13401  Sunk  by  the  Census  Funny   

13402  Trailer  Tragedy   Funny   


18 

. .  6/14/41 

19 

. .  Not  Rev. 

19 

..  4/12/41 

18 

..  3/  1/41 

18 

..  9/14/40 

17 

..10/19/40 

•  N  FORMAT  ION    PI  EASE  (13) 


14201  No. 

14202  No. 

14203  No. 

14204  No. 

14205  No. 

14206  No. 

14207  No. 

14208  No. 

14209  No. 

14210  No. 
1 4)2  1 1  No 

14212  No. 

14213  No. 


1  (Anna  Neagle) 

2  (Ruth  Gordon)  . . . 

3  (Alice  Marble) 

4  (Louis  Bromfleld) 

5  (Wendell  Willkle) 

6  (Jan  Struther) 

7  (Anna  Neagle, 

8  (Boris  Karloff) 

9  (Alice  Marble) 

10  (Louis  Bromfleld) 

1 1  (Jan  Struther)  . . 

12  (Boris  Karloff)  . 

13  (Anna  Neagle) 


.Excellent    II 

Good    10 

Swell  As  Usual.  10 

Excellent    II 

Good    .    10 

.Excellent    II 


V-irv  Good 

E«  ell»n> 

E»  -'lent 
.  Entertaining 
.Very  Good 

Good  . . 
.Excellent 


LEON   ERROL  (6) 

13703  Fired  Man  ..  Mildly  Amusing  20 

13701  He  Asked  for  It   Very  Funny  ...  18 

13706  Panic  in  the  Parlor  Unfunny    20 

13705  Polo  Phoney    Good    18 

13702  Tattle  Talevision        .   .  Funny    19 

13704  When  Wifle's  Away      .  Fair    20 


RAY  WHITLEY  (4) 

13501  Bar  Buckaroos    Good 

13504  Musical  Bandit   Entertaining 

13502  Prairie  Spooners   Very  Good 

13503  Red  Skins  &  Red  Heads. Poor 

PICTURE  PEOPLE  (13) 


14409  No. 

14410  No. 


SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

14502  What's  Happening  in 

Argentina   Very  Timely  ..  10 

SPORTSCOPES  (13) 

14307  Caballero  College   Fair    9 

14313  Craig  Wood   For  Golfers   9 

14310  Jockey's  Day   Good    9 

14302  Kentucky  Royalty   Horse  Lovers  ..  9 

14306  Mat  Men   Good    9 

14308  Publicity  Sports   Excellent    9 

14301  Quail  Quest   Good    9 

1431 1  Rolling   Rhythm   10 

14305  Snow   Eagles   Excellent    9 

/4304  Snow  Fun   Exhilarating    ..  9 

14303  Sportsman's  Partner   For  Dog  Lovers.  9 

14312  Steeds  and  Steers  Good    9 

14309  Sword  Soldiers   Technical    9 


1941-42 

DISNEY  CARTOONS  (18)  (Tech.) 
EDGAR  KENNEDY  (6) 


9/14/40 
10/19/40 
11/16/40 
12/14/40 
2/  1/41 
3/  1/41 
4/  5/41 
.  4/  5/41 
5/10/41 
6/  7/41 
7/26/41 
7/26/41 
8/23/41 


.  2/  1/41 
.  9/14/40 
Not  Rev 
5/17/41 
.II/I6/4U 
.  4/  S/4" 


11/16/40 
7/26/41 
3/  1/41 
.  5/10/41 


.  Interesting 

■n 

9/14/4(1 

Good 

b 

10/19/40 

..Night  Club  Plug 

10 

II  16/40 

..Good  

10 

J2/I4/40 

..Fair   

10 

. .  2  1/41 

..Fair   

10 

. .  3/  '41 

10 

. .  3/2fl/4i 

10 

. .  4/12/41 

8 

. .  5/17/41 

..Fair   

8 

. .  6/  7/41 

.12/14/40 


3/  1/41 
8/23/41 


4/12/41 


.  3/  1/41 
,  8/  9/41 
.  6'  7/41 
.10/19/40 
.  3/  1/41 
.  4/  5/41 
9/14/40 
Not  Rev. 
.  2/  1/41 
.12/14/40 
.11/16/40 
.  7/26/41 
.  5/10/41 


23404 

15 

.  Not  Rev. 

23402 

I'll  Fix  It  

19 

.  10/25/41 

23403 

.Funny   

15 

.12/27/41 

23401 

Westward   Ho-Hum  .... 

16 

.  9/27/41 

INFORMATION  PLEASE  (13) 

24201 

No.  1  (John  Gunther)  . . 

Excellent   

in 

.10/25/41 

24202 

No.  2  (Howard  Lindsay) 

.Up  to  Par  

9 

.11/29/41 

24203 

No.  3  (Cornelia  Otis 

(Skinner) 

Good   

1 1 

.12/27/41 

24204 

No.  4  (John  Gunther).. 

Excellent   

10 

.  2/  7/42 

LEON    ERROL  (6) 

23703 

Home  Work  

Funny  

19  . 

.  2/  7/42 

23701 

16 

.10/  4/41 

23702 

20  . 

.12/  6/41 

MARCH  OF 

TIME  (13) 

23101 

Excellent   

19  . 

.  8/16/41 

23102 

Norway  in  Revolt  

19  . 

.  9/27/41 

23103 

Sailors  With  Wings 

Excellent   

20 

. 10/25/41 

23104 

Main  Street,  U.S.A  

Propaganda    . . . 

18  . 

. 1 1 /22/4I 

23105 

Our  America  At  War.. 

Timely,  Vital.. 

l7'/2. 

. 12/13/41 

Spec. 

Battlefields  of  Pacific... 

22  . 

.  12/20/41 

23106 

When  Air  Raids  Strike. 

Potent   

20  . 

.  3/10/42 

23107 

Far  East  Command  

Timelv   

'0 

.  2/14/42 

PICTURE   PEOPLE  (13) 

24403 

Hobbies  of  the  Stars.... 

Good   

9  . 

.11/29/41 

24402 

Hollywood  Snorts   

Good   

9  . 

. 10/25/41 

24406 

Hollywood  War  Effort 

10  . 

.Not  Rev. 

24405 

How  To  Be  a  Star  

Good   

8  . 

.  2/14/42 

24404 

Stars'  Day  Off  

8  . 

.  12/27/41 

24401 

Interesting   

10  . 

.10/  4/41 

RAY  WHITLEY  (4) 

23501 

California  or  Bust  

Good   

18  . 

. 12/  6/41 

23502 

Very  Good  .... 

17 

.  1/31/42 

SPORTSCOPES  (13) 


24306  Ten  Pin  Parade. 


..Exhilarating  .. 

8 

..12/27/41 

.  .Boxoffice   

9 

..11/ 

1/41 

9 

. .  2/14/42 

. .  Interesting  .... 

10 

..12/ 

6/41 

.  .For  Horse  Lovers 

10 

. .  10/ 

4/41 

10 

.  .  Nnt 

Rev. 

February  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  37 


REPUBLIC  1941-42 


UNIVERSAL  1940-41 


VITAPHONE- WARNER  BROS.  1940-41 


Comment 

MEET  THE  STARS  (12) 

28-2  Baby  Stars   Excellent   

28-1  Chinese  Garden  Festival ...  Good  Starter 

28-5  Hollywood  Meets  the  Navy. Timely   

28-4  Los  Angeles  Examiner 

Benefit   Fair   

28-7  Meet  Roy  Rogers  Interesting 

28-6  Stars  at  Play  Entertaining  . 

28-8  Stars — Past  &  Present  Nostalgic  ... 

28-3  Variety  Reel   Interesting  .. 


Running 
Time 


Reviewed 
Issue  Of 


..  2/  1/41 
..12/21/40 
. .  5/  3/41 

. .  4/26/41 
..  6/21/41 
. .  6/14/41 
. .  6/28/41 
. .  3/  1/41 


20TH  CENTURY-FOX  1940-41 

ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual    10  ..10/12/40 

1203  Modern  Highway   Good    10    ..3/  1/41 

1202  Training  Police  Horses. ..  Excellent    10    ..2/  8  '41 

LEW   LEHR  COMEDIES  (4) 
1401  Grunten  and  Groanen. .  .Tiresome    10    ..  8/10/40 


.Not  Rev 

.  4/26/41 
.  8/10/40 
.Not  Rev. 
.Not  Rev. 

.  8/10/40 
.  4/19/41 

.11/30/40 
.Not  Rev. 
.  Not  Rev 


MAGIC  CARPET  OF  MOVIETONE  (8) 

1108  Arctic  in   Springtime   10 

1106  Caribbean  Sentinel   Good    10 

HOI  Eskimo  Trails   Enlightening    ..  10 

1103  Isle  of  Mystery   10 

1109  Letter  From  Cairo   10 

1102  Land  of  Flowers  (Tech.)  .Colorful    9 

1107  Miracle  of  Hydro  Different    10 

1 104  Old  Dominion  State 

(Tech.)   Very  Good    10 

1105  Spotlight  on  Indo-China   10 

1 1 10  Winter  in  Eskimo  Land   10 

RIPLEY'S  BELIEVE   IT  OR  NOT 

1601  Acquitted  by  the  Sea. .. .Excellent    10  ..19/12/40 

SPORTS   REVIEWS— THORGERSEN    (6)    (3   In  Tech.) 

1303  Bowling  for  Strikes  For  Bowlers  ...  10  ..10/12/40 

1307  Fun  on  Rollers   10  ..Not  Rev. 

1302  Lure  of  the  Trout(Teetl.) .  For  Fly  Casters  10  ..11/30/40 

1306  Playing  With  Neptune. .  .Very  Good    9  ..  4/19/41 

1304  Rodeo  Goes  to  Town  Good    10  ..2/  8/41 

1305  Symphony  in  Snow   10  ..Not  Rev. 

1301  Vacation  Time  (Tech.)  ...OK    8  ..  8/10/40 

TERRYTOONS  (26)    (13  In  Tech.) 

1510  Baby    Seal   7  .  .Not  Rev. 

1551  Bill  Mouse's  Akwakade...  Excellent  (Tech.)  7  ..  8/10/40 

1515  Bringing  Home  the  Bacon   7  ..Net  Rev. 

1501  Club  Life  in  the  Stone 

Age    7  .  .Not  Rev. 

1511  Dog's  Dream    7  ..Not  Rev. 

1508  Fishing  Made  Easy  Fair    7  ..  4/26/41 

1514  Good  Old  Irish  Tunes   7  ..Not  Rev. 

1507  Hairless   Hector    7  ..Not  Rev. 

1503  Happy   Haunting   Grounds   7  ..Not  Rev. 

1513  Horse   Fly   Opera   7  ..Not  Rev. 

1558  Home  Guard  (Teeh.)  Okay    7  ..  4/26/41 

1553  How  Wet  Was  My  Ocean.  Excellent  (Tech.)  7  ..10/12/40 

1554  Landing  of  the  Pilgrims..  Good  (Tech.)  ..  7  ..11/30/40 

1552  Lucky   Duck  (Tech.)   7  ..Not  Rev. 

1512  Magic  Shell    7  ..Not  Rev. 

1557  Mississippi  Swing   Rhylhmic(Tecli.)  7  ..21  8/41 

1504  Magic  Pencil   Poor    7  ..12/  7/40 

1555  Plane  Goofy  (Tech.)  Fair    7  ..12/  7/40 

1505  Snow   Man    7  . .  Not  Rev. 

1556  Temperamental  Lion   Amusing  (Tech.)  7  ..  2/15/41 

1502  Touchdown  Demons   Amusing    7  ..10/  5/40 

1516  Twelve  O'clock  and  All  Ain't  Well   7  ..Not  Rev. 

1559  Uncle  Joey  (Tech.)   7  ..Not  Rev. 

1506  What  a  Little  Sneeze 

Will  Do   Good    7  ..  2/15/41 

1560  What  Happens  at  Night  (Tech.)    7  ..Not  Rev 

1509  When  Knights  Were  Bold. Just  a  Cartoon. .  7  ..4/26/41 

WORLD  TODAY 

1704  Anzacs  In  Action   10  ..Not  Rev. 

1701  Battle  of  the  Atlantic. ..  .Timely    10  ..  4/19/41 

1703  Empire  in  Exile   10  ..Not  Rev. 

1702  War  in  the  Desert   10  .  .Not  Rev 


1941-42 

ADVENTURES  OF  A   NEWSREEL   CAMERAMAN  (4) 

2202  Highway  of   Friendship.  .Informative 

2201  Soldiers  of  the  Sky  Excellent  .. 

22(13  Wonders  of  the  Sea  

2204  Men  for  the  Fleet  Excellent 


MAGIC    CARPET    OF  MOVIETONE 


2103  Call  of  Canada  

2102  Glacier  Trails   Good   

2105  Jewel  of  the  Pacific  

2101  Sagebrush  and  Silver. ...  Interesting 

2104  Secret  of  the  Fjord  


SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel .  Excellent 

2304  Evergreen   Playland  Good  .... 

2302  Life  of  a  Thoroughbred .. Excellent  ... 

2303  Playtime  in  Hawaii  Very  Good 

2305  Winter  Wonderland   


TERRYTOONS  (26) 

2504  Back  to  the  Soil   7  ..Not  Rev 

2555  Bird  Tower  (Tech.)    7  ..Not  Rev. 

2558  Cat  Meets  Mouse  (Tech.)   7  ..Not  Rev. 

2508  Eat  Me  Kitty.  Eight  to  the  Bar   7  ..Not  Rev. 

2506  Flying   Fever  Good    7  ..  1/17/42 

2503  Frozen   North   Very  Good    7  .11/  I '4 1 

2507  Funny  Bunny  Business   7  ..Not  Rev. 

2557  Happy  Circus  Day  Amusing    7  ..  1/17/42 

2501  lee  Carnival   Good    7  .  9/27/41 

2551  Old  Oaken  Bucket  Good    7  ..  9/20/41 

2552  One  Man  Navy   Amusing    7  ..  9/27/41 

2559  Sham  Battle  Shenanigan  (Tech.)   7  ..Not  Rev. 

2554  Slap  Happy  Hunters   7  ..Not  Rev 

2556  Torrid  Toreador  (Tech.) .  .Good    7  ..  1/17/42 

2502  Uncle  Joey  Comes  to  Town .  Funnv    7  .11/  1/41 

2553  Welcome  Little  Stranger .  Good    7  .  .11/  1/41 

2505  Yarn  About  Yarn  Good    7  ..  1/24/42 

WORLD  TODAY  (4) 

2401  American  Sea  Power. ...  Timelv  Excellent  10  ..  9/20/41 

2403  Dutch  Guiana   Very  Good    10  ..  1/17/42 

2404  Hub  of  the  World   10  ..Not  Rev. 

2402  Unrlo  Sam's  Iron  Warriors   10       Not  Rev 


Comment  Runnlni 
Time 

CARTOONS  (13)  (Teeh.) 

5252  Andy  Panda's  Po»  Enjoyable    8 

5241  Crazy   House   Satisfactory    ...  8 

5249  Dizzy  Kitty   So-So    8 

5246  Fair  Today   Good    7 

5247  Hysterical  High  Spots  in 

American  History   Fair    7 

5243  Knock.   Knock   Very  Good    8 

5245  Mouse  Trappers  Amusing    7 

5242  Recruiting  Daze   Fair    8 

5253  Screw    Driver  Good    7 

5248  Scrub  Me.  Mama. 

With  a  Boogie  Beat. .  .Snappy   7 

5250  Salt  Water  Daffy  Snappy   8 

5244  Syncopated  Sioux   Clever   7 

5251  Woody  Woodpecker    7 

GOING  PLACES  (15) 


Revlewao 
Issue  Of 


.  8/  9/41 
.10/12/40 
.  5/17/41 
.  2/15/41 

.  3/29/41 
.11/30/40 
.  2/  8/41 
.11/  2/40 
.  9/  6  41 

.  5/17/41 
.  6/  7/41 
. 12/28/40 
.  Not  Rev 


5353 

Interesting 

10 

. . 10/12/40 

5351 

Interesting  .... 

10 

. .  9/21/40 

5358 

Very  Good  .... 

10 

. .  3/22/41 

5305 

Garden  Spot  of  the  North 

Good   

9 

. .  8/  9/41 

5359 

Humorous  Tombstones  .. 

Amusing   

10 

. .  4/12/41 

5355 

Hunting  on  Top  of 

the  World   

Fascinating    . . . 

9 

..12/28/40 

5364 

Isles  ef  Fate  

Good  &  Timely. 

10 

. .  8/  9/41 

5363 

Meet  Jimmy  the  Chump. 

Good  Fun   

10 

. .  7/19/41 

5354 

Melting  Pot  of  the 

Caribbean   

Good   

10 

. .  12/28/40 

5360 

Modern  Way  Down  East. 

Good   

10 

. .  6/  7/41 

5362 

Mountain  Summer   

Pleasing   

10 

. .  7/19/41 

5356 

Interesting  .... 

10 

. .  2/15/41 

5352 

Sun  Valley   

Good   

in 

. . 10/12/40 

5357 

Swankiest  Isle  in 

the  World   

Interesting  .... 

10 

. .  3/15/41 

5361 

Trail  of  Father  Kino... 

.Interesting   

10 

.  6/14/41 

MUSICALS— TWO  REEL  (13) 


18 


5226  Bagdad  Daddy  Very  Good 

5225  Beat  Me  Daddy- 
Eight  to  the   Bar   17 

5221  Class  in  Swing  Good  Variety  ..  16 

5222  Congamania   Latin   Liveliness  20 

5233  Dizzy    Doings  Fair    17 

5228  Juntpin'  Jive   Good    17 

5230  Music  a  la  King  Good  Number  ..20 

5227  Music  in  the  Morgan 

Manner   Entertaining    ..  18 

5231  Once  Upon  a  Summer  Time.  Average    18 

5232  Rhythm  Revel   Entertaining    ..  18 

5229  Shadows  in  Swing  Average    18 

5224  Tickled  Pinky   Rustic   Rhythm.  18 

5223  Torrid  Tempos  Entertaining    ..  18 

SPECIAL  SUBJECT  (I) 
5110  Swing  With  Bing  Excellent    18 

STRANGER  THAN   FICTION  (15) 


.  Good 
.Average    9 


5371  No.  81  

5372  No.  82  

5373  No.  83  Average    9 

5374  No.  84  Good    9 

5375  No.  85  Excellent    9 

5376  No.  86  Up  to  Par   9 

5377  No.  87  Good    9 

5378  No.  88    Interesting    9 

5379  No.  89  Interesting    9 


5380  No 

5381  No 

5382  No 

5383  No 

5384  No. 

5385  No.  95 


90  Interesting 

91  Fair    9 

92  So-So    9 

93  Very  Good    9 

94   9 

Very  Good    9 


.  2/  8/41 

Not  Rev. 

. 10/12/40 
.11/30/40 
.  9/  6/41 
.  6/  7/41 
.  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
.11/30/04 


4/13/40 


.  9/21/40 
.10/12/40 
. 10/12/40 
. 1 1/30/40 
.12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
Not  Rev. 
.  8/16/41 


1941-42 


10  . 

.11/  1/41 

10  . 

.  8/  2/41 

6243 

10  . 

.Not  Rev 

9  . 

.  1/17/42 

(12) 

6226 

10  . 

.Not  Rev 

6224 

10  . 

.11/  1/41 

6228 

10  . 

.Not  Rev. 

6222 

10  . 

.  9/20/41 

6221 

10  . 

.Not  Rev. 

6229 

6223 

6225 

10  . 

.11/  1/41 

10  . 

.  1/17/42 

10  . 

.  2/28/42 

10  . 

.  1/24/42 

6110 

10  . 

.Not  Rev. 

ANDY  PANDA  CARTUNES  (13)  (Tech.) 

>i24l  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6246  Hollywood    Matador  Very   Good   7 

6242  Man's   Best   Friend  Good    8 

6244  $21  a  Day  Once  a  Month. Average    7 

6245  Under  the  Spreading 

Blacksmith    Shop  Cute    7 

hat's  Cookin'   Good    8 


NAME    BAND    MUSICALS  (13) 


.10  II /4I 
.  1/31/42 
.11/  8/41 
.12/  6/41 

.  1/31/42 
.11/  8/41 


6221  Is   Everybody  Happy?. 


6223  Skyland  Serenade   

6225  Winter  Serenade   

(Former  title 


Excellent  .... 

.  18  . 

.  12/20/41 

Entertaining 

.  20  . 

.12/13/41 

Fair   

15  . 

.  1/31/42 

Entertaining  . 

.   17  . 

.10/18/41 

Fair   

18  . 

.  9/  R/41 

Fair   

15  . 

.  1/31/42 

Excellent 

20  . 

.11/  8/41 

Good   

.  l3'/2. 

.12/13/41 

'Jingle  Bells") 


SPECIAL  FEATURETTE  (I) 

of  Aviation. ..  .Sure  Fire   


1/  3/42 


STRANGER  THAN   FICTION  (15) 


6376  Barnyard  Steam 
6375  Blacksmith  Denti 
6373  Candy  Kid   


6374  Junior  Battl 
6371  Shampoo  Sp 
6377  Sugar  Bowl 


Good   

9 

. .  12/20/41 

Good   

10 

. . 12/20/41 

Good   

10 

..11/  8/41 

Good   

10 

. . 10/18/41 

Good   

..  10 

..12/  6/41 

Very  Good 

10 

.  .10/18/41 

9 

.  .Not  Rev. 

VARIETY  VIEWS  15  (5  IN  COLOR) 

3354  Annapolis  Salutes  the 

Navy   Timely    10 

G358  Flashing    Blades   9'/2 . 

>do.i  George  Washington. 

Country  Gentleman  ....Impressive    10  . 

6357  Keys  to   Adventure  Interesting    ....  9 

<35l  Moby  Dick's  Home  Town .  Interesting    9  . 

6352  Northern  Neighbors(Color)  Interesting    ....  9 
6356  Peaceful    Quebec — 

At   War  Interesting    9 

R355  Trail  of  the  Buccaneer*     Excellent  9 


12/13/41 
Not  Rev. 

. 10 'I  I /4I 
1/31/42 
9/  6/41 

. 10 '18/41 

12/13/41 
1 1  /  8/41 


Comment  Running 
Time 

BROADWAY   BREVITIES  (t) 

6202  Alice  in  MovieJand  Superlative   20 

6204  Dog  in  the  Orchard  Meritorious  20 

6209  Happy  Faces   

6208  Hunting  the  Hard  Way. .  Excellent    20  . 

6201  Just  a  Cute  Kid   20  . 

6203  Mack  Sennett  Revival   20 

6206  Seeing  Eye   Poignant    20 

6207  Sockeroo   Funny    20 

6205  Take  the  Air  Entertaining  ...  20  . 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19  . 

6101  Riding  Into  Society  T'Aln't  Funny..  19  . 

6103  Throwing  a  Party   20 

HOLLYWOOD    NOVELTIES  (6) 

6304  History  Repeats  Itself  Good    10 

6301  Football  Highlights   Rockne  Build-up  10 

6303  Mexican  Jumping  Beans.. Very  Good    10 

6302  Shark  Hunting   Exciting    10 

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting    10 


LOONEY  TUNES  (16) 

6601  Calling   Dr.  Porky  

6612  Coy  Decoy   Funny   

6607  Haunted  Mouse   Very  Good 

6616  Henpecked  Duck   A  Howl   

6608  Joe  Glow  the  Firefly  

6614  Meet   John  Doughboy  

6602  Pre- Historic  Porky   Clever   

6611  Porky's  Ant   Good  

6609  Porky's  Bear  Facts  Amusing  .. 

6604  Porky's  Hired  Hand  Good   

6610  Porky's  Preview   Amusing  .. 

6613  Porky's  Prize  Pony  , 

6606  Porky's  Snooze  Reel  

6603  Sour  Puss   Satisfactory 

6605  Timid  Toreador   Good  

6615  We  the  Animals  Squeak. .  Excellent  .. 


6506 

6505 
6504 
6503 
6508 

6510 
6509 
6501 
6507 
6502 


6724 
6706 
6713 
6712 
6709 
6718 
6710 
6704 
6715 
6722 
6720 
6703 
6719 
6723 
6701 
6707 
6708 
6711 
6726 
6725 
6702 
6714 
6716 
6717 
6705 
6721 


MELODY  MASTERS  (10) 

Cliff  Edwards  and  His 

Buckaroos   Fair   

Henry  Busse  &  Oreh  Good   

Skinnay  Ennis  &  Oreh... Good   

Jan  Garber  &  Oreh  

Marie  Green  &  Her 

Merrie  Men   Lively   

Carl  Hoff  &  Oreh  Notable   

Hal  Kemp  &  Oreh  Just  a  Band.. 

Matty  Malneck   Snappy  

Freddie  Martin  &  Oreh. .Fair   

Joe  Reichman  &  Oreh  Excellent   


MERRIE  MELODIES  (26)  (Teeh.) 


Aviation  Vacation   

Bed  Time  for  Sniffles  

Cat's  Tale   Good   

Crackpot  Quail   

Elmer's  Pet  Rabbit  Funny   

Farm  Frolics   Excellent   

Fighting  69'/i   Good   

G001I  Night  Elmer  

Goofy  Groceries   Nevel   

Heckling  Hare   

Hiawatha's  Rabbit  Hunt.  Funny   

Holiday  Highlights   Swell  Satire 

Hollywood  Steps  Out  Excellent  ... 

Inki  and  the  Lion  Good   

Malibu  Beach  Party  Grade  A  .... 

Of  Fox  and  Hound  

Shop,  Look  and  Listen. ..  Good   

Sniffles  Bells  the  Cat  Fair   

Snow  Time  for  Comedy.. Up  to  Par... 

Snnrt  Champions   

Stage  Fright   Satisfactory  . 

Tortoise  Beats  the  Hare. . Amusing  ... 

Toy  Trouble   Good   

Trial  of  Mr.  Wolf  Very  Good  . 

Wacky  Wildlife  Funny   

Wacky  Worm   Excellent  ... 


TECHNICOLOR  SPECIALS  (6) 

6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid    20 

6005  Here  Comes  the  Cavalry   20 

6002  March  on  Marines  Excellent    20 

6003  Meet  the  Fleet  Excellent    20 

6004  Wings  of  Steel  Excellent    20 

SPORTS  PARADES  (10) 

6407  Big  Bill  Tilden  For  Tennis  Fan  10 

6404  California  Thoroughbreds.  Interesting    10 

6403  Diary  of  a  Racing  Pigeon . Interesting    10 

6402  Dogs  You  Seldom  See  Good  Novelty...  10 

6405  Fight.   Fish.  Fight  Thrilling    10 

6401  Fly  Fishing    For  Anglers  ...  10 

R409  It  Happened  on  Rollers   10 

6410  Lions  For  Sale  Very  Good    10 

6408  Sail  Ho!   Colorful    10 

6406  sky  Sailing   Interesting    10 


1941-42 

BROADWAY  BREVITIES  (12) 

7103  At  the  Stroke  of  Twelve.. Grab  It   20 

7106  Callino  All  Girls  Good    20 

7101  Minstrel  Days   Very  Good    20 

7102  Monsters  of  the  Deep...  Good    20 

7104  Perils  of  the  Junqle  Exciting    20 

7105  West  of  the  Rockies  Pretty  Good  ...  20 

HOLLYWOOD   NOVELTIES  (6) 

7301  Polo  With  the  Stars   10 

7304  Miracle  Makers  Poor    10 

7303  Points  on  Arrows  dood    10 

7302  White  Sails   Excellent    10 

LOONEY  TUNES  (16) 

7601  Notes   to   You   10 

7607  Porky's  Cafe    7 

7604  Porky's    Midnight    Matinee   7 

7605  Porky's  Pastry  Pirate   7 

7603  Porky's  Pooch   Good    7 

7602  Robinson  Crusoe.  Jr  Average    7 

7<W  Who's  Who  in  the  Zoo   7 


Revleweo 
Issue  0' 


.11/30/40 
.  I / 18/41 
.Not  Rev. 
.  5/24/41 
.Not  Rev. 
.  Not  Rev. 
.  4/  5/41 
.  5/24/41 
.  3/  8/41 


.  Not  Rev. 

.  8/31/40 
.Not  Rev. 


9/30/30 
.  8/31/40 
11/30/40 
.  8/  3/40 
.  9/  6/41 

3/  8/41 


Not  Rev. 

6/21/41 
3/15/41 
•713/41 

Not  Rev. 

Not  Rev. 

11/  2/40 
5/24/41 
4/  5/41 

12/28/40 
4/26/41 

Not  Rev. 

Not  Rev. 

11/30/40 
1/18/41 
.  9/  6/41 


.  3/  8/41 
.11/30/40 
.  12/28/40 
.Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


Not  Rev. 
Not  Rev. 
.  4/  5/41 
Not  Rev. 

.  12/28/40 
.  5/24/41 
.  I / 18/41 

Not  Rev. 
.  4/  5/41 

Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.  Net  Rev. 
.  12/28/40 
.  3/15/41 
.  8/30/41 

Not  Rev. 
.10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.Not  Rev. 
.12/28/40 
.  1/18/41 
.  5/  3/41 


5/  3/41 
.12/28/40 
12/  7/40 
8/31/40 
3/  8/41 
10/26/40 
Not  Rev. 
8/30/41 
.  6/21/41 
.  4/  5/41 


11/  8/41 
1/24/42 
9/13/41 
1/  3/42 

11/  8/41 
1/24/42 


.Not  Rev. 
.  9/13/41 

.  9/13/41 
.11/15/41 


.Not  Rev. 

.Not  Rev. 

Not  Rev. 
.Not  Rev. 
.  12/27/41 
.11/15/41 

Not  Rev. 


m 


Page  38 


SHOWMEN'S    TRADE  REVIEW 


February  28,  1942 


VITAPHONE- WARNER  BROS.  1941-42  (Cont. 


Comment         Running  Reviewed 
Time     Issue  Of 

MELODY   MASTERS  (10) 

7502  Carioca  Serenade™   Latin  Swing  ...  16  ..11/15/41 

7503  Forty  Boys  and  a  Song... Good    10  ..  9/13/41 

7504  Carl  Hoff  &.  Band   10  ..Not  Rev. 

7505  Playgirls    10  .  .Not  Rev. 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good    10  ..  9/13/41 

MERRIE  MELODIES  (26)  (Tech.) 

7701  All  This  and  Rabbit 

Stew   Excellent    7  ..  9/13/41 

7711  Aloha   Hooey    7  ..Not  Rev. 

7710  Bird  Came  COD   7  ..Not  Rev. 

7702  Brave  Little  Bat  Fair    7  ..12/27/41 

7703  Bug  Parade   Clever    7  .11/8/41 

7706  Cagey  Canary   Very  Funny  ...  7  ..  1/24/42 

7712  Conrad   the   Sailor   7  ..Not  Rev. 

7713  Crazy  Cruise    7  ..Not  Rev. 

7709  Hop,  Skip  and  A  Chump   7  ..Not  Rev. 

7707  Rhapsody  in  Rivets  Good    7  ..  1/24/42 

7704  Rookie  Revue   Out  Dated    7  ..12/27/41 

7705  Saddle  Silly    7  ..Not  Rev 

7708  Wabbit  Twouble   Very  Funny  ...  7  ..  1/24/42 


Comment           Running  Reviewed 

Time  Issue  Of 
SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gav  Parisian   Good  Show  20  ..12/  6/41 

7002  Soldiers  in  White  Excellent   20  ..2/  7/42 

7004  Spanish   Fiesta   Colorful                 19  .12/6/41 

7001  Tanks  Are  Coming  Excellent   20  ..  9/13/41 

SPORTS  PARADE  (10)  (Tech.) 

7405  Hunting    Dogs   at   Work                           10  ..Not  Rev. 

7402  King  Salmon   Fascinating    ...  10  ..12/27/41 

7401  Kings  of  the  Turf  Interesting            10  ..  9/13/41 

7404  Rodeo   Round   Up                                      10  ..Not  Rev. 

7403  Water  Snorts   Average                10  11/15/41 

SERIALS  1940-41 

Nn  Chapter!  Revlewa* 
Issue  Of 

COLUMBIA 

Holt  of  the  Secret  Service             15  Chaps.  11/29/41 

Iron  Claw                                     IS  Chape.  1/23/41 

Spider  Returns                              15  Chaps.  5/10/41 

White  Eagle                                 If  Chaps.  Net  Rev 


SERIALS  1940-41  (Cont.) 

No.  Chapters  Reviewed 

REPUBLIC  Issue  Of 

Adventures  of  Captain  Marvel...  12  Chaps.  3/  8/41 

Jungle  Girl    15  Chaps.  1/31/41 

King  of  the  Royal  Mounted   12  Chaps.  8/17/41 

Mysterious  Dr.  Satan   IS  Chaps.  II/2S/48 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps.  11/  2/48 

Junior  G-Men    12  Chaps.  8/  3/49 

Sky  Raiders    12  Chaps.  2/11/41 

Winners  of  the  West   15  Chaps.  Net  Rai. 

1941-42 

COLUMBIA 

Captain  Midnight    15  Chaps.  2/21/42 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc   15  Chaps.  12/  6/41 

King  of  the  Texas  Rangers   12  Chans.  9/  6/41 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaos.  11/  l/4i 

Gang  Busters    13  Chaps.  2/21/42 

Riders  of  Death  Valley   15  Chaps.  4/12/41 

Sea  Raiders    12  Chape.  7/18/41 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.    No  cuts  or  borders.    No  charge  for  name  and  address.   Five  insertions  for  the  price  of  three.    Money  order 
or  check  with  copy.    Classified  ads  will  appear  as  soon  as  received  unless  otherwise  instructed.    Address:  Classified  Dept., 
SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


 EQUIPMENT  WANTED  

PROJECTORS,  16  mm.  or  35  mm.  Give 
age,  condition,  lowest  price,  first  letter.  Box 
546,  Showmen's  Trade  Review,  1501  Broad- 
way, New  York  City. 

HIGHEST  PRICES  PAID  for  Simplex 
projectors,  15  and  30  ampere  rectifiers,  RCA 
sound  equipment.  Box  547,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 


EXPLOITATION 


THEATRE  MEN— your  best  publicity  stunt 
for  "Swamp  Water"  or  other  "deep  South" 
pictures  is  a  LIVE  ALLIGATOR— we  ship 
tree  moss,  and  palmetto  leaves — make  your  own 
display — write  or  wire  for  prices,  fast  service. 
ROSS  ALLEN,  OCALA,  FLORIDA. 


GUM  REMOVER 


GU M — GU M — G U M  REMOVED— Without 
stains.  Pour  on.  Rub.  It  disappears.  $1.50  a 
quart,  $5.00  a  gallon.  Carpets,  draperies,  seats, 
clothes.  Metro  Theatre  Gum  Remover  Co.,  2175 
Logan  Ave.,  San  Diego,  California. 


 NEW  EQUIPMENT  

BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
Thousand  other  bargains ;  bulletin  available. 
STAR  CINEMA  SUPPLY  CO.,  440  West 
45th  St.,  New  York  City. 

BEAUTIFUL  STAGE  SETTING— $66.60, 
comprising  swanky  Box-Pleated  Velour  Val- 
ance ;  Pair  Lustrous  Satin  Title  Curtains ; 
Sateen  Lining;  33-1/3  per  cent  fullness;  web- 
bing ;  tielines ;  grommets,  snaphooks,  all  ready 
to  hang.  Fits  any  Proscenium  to  20  ft.  wide. 
LIMITED  TIME  ONLY.  S.  O.  S.  Cinema 
Supply  Corp.,  636 — 11th  Ave.,  New  York  City. 

TRY  THE  MAGIC  EYE  ABSOLUTELY 
FREE — Colortone  Shutters  remove  Blue  high 
intensity  glare  yet  brighten  yellow  low  intensity, 
too!  Powers,  $17.25  each;  Simplex  $19.75 
each.  Give  make  machine,  front  or  rear,  shutter 
shaft  diameter.  Colortone  Mfg.  Co.,  1944  Coney 
Island  Ave.,  Brooklyn,  N.  Y. 


PRINTING 


THEATRE  BLOWUPS— Beautiful  hand- 
colored  displays  at  same  low  prices.  Stites 
Portrait  Co.,  Shelbyville,  Ind. 


 SITUATIONS  WANTED  

PROJECTIONIST  — 5  years  experience  — 
Powers,  Simplex,  RCA.  Draft  exempt.  Glenn 
Smith,  Girard,  Kansas. 

MOTION  PICTURE  OPERATOR  wishes 
position  as  operator  or  assistant.  Sober  and 
reliable.  Go  anywhere.  Five  years  experience. 
Box  549,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

OPERATOR-ARTIST— 15  years  experi- 
ence. Draft  exempt.  Sober,  Reliable.  P.  O. 
Box  199,  Talladega,  Ala. 

PROJECTIONIST,  eight  years  experience, 
familiar  with  all  types  machinery.  Frank  Hardin, 
7  Park  Place,  Mount  Auburn,  Cincinnati,  Ohio. 


 SOUND  EQUIPMENT  

"TIME  HAS  COME  FOR  ME  TO  BUY 
NEW  SOUND,"  writes  Sidney  Lackland,  Har- 
gill,  Texas.  "I'M  AGAIN  BUYING  S.  O.  S." 
Complete  Systems,  from  $282.00.  Trades  taken. 
Terms,  too!  S.  O.  S.  Cinema  Supply  Corp., 
636 — 11th  Ave.,  New  York  City. 

HAVE  YOU  AN  ARMY  POST  NEAR- 
BY? A  good  portable  will  keep  competition 
out — make  money  for  you,  too.  Standard  makes, 
16mm,  35mm  from  $59.50.  Send  for  list.  S,  O.  S. 
rinema  Supply  Corp.,  636 — 11th  Ave.,  N.  Y.  C. 


 THEATRES  FOR  SALE  

PACIFIC  NORTHWEST  THEATRE 
PROPERTY.  Total  price  $20,000.00.  One  you 
dream  about  but  seldom  see.  Retiring.  Box  548, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 

FULLY  EQUIPPED  THEATRE  in  small 
town,  New  York  State.  Box  551,  Showmen's 
Trade  Review,  1501  Broadway,  New  York  City. 


 THEATRE  GAMES  

BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

THEATRES.  BE  FIRST  in  your  community 
to  give  away  DEFENSE  STAMPS.  Use  our 
copyrighted  plan,  guaranteeing  equal  distribu- 
tion. Proven  method.  Plan  and  all  necessary 
equipment,  Five  dollars.  Come  Again  Nite 
Company,  Inc.,  Waterloo,  Iowa. 


 THEATRE  GAMES  

BINGO  CARDS,  1000  combinations,  2  col- 
ored die-cut,  $2.00  per  thousand,  ten  thousand 
at  $1.50  i>er  thousand.  Also  "WINNER,"  a 
controlled  game,  $3.50  per  thousand.  Business 
Stimulate  Co.,  718  Film  Bldg.,  Cleveland,  Ohio. 


THEATRES  WANTED  &  FOR  SALE 

A.  A.  SHEUERMAN,  Theatre  broker,  25 
Taylor  St.,  San  Francisco,  Calif. 


 USED  EQUIPMENT  

UNDERWRITER'S  APPROVED  SOLID 
ALUMINUM  ENCLOSED  REWINDERS, 
AUTOMATIC  TRIPPER,  originally  $135.00. 
Closing  out,  less  motor  $24.50;  with  motor, 
$29.50.  S.  O.  S.  Cinema  Supply  Corp.,  636— 11th 
Ave.,  New  York  City. 

NO  SCARCITY  HERE  —  REFLECTOR 
ARCS,  $39.50;  Amplifiers,  $4.95;  Sound-heads, 
$9.95 ;  Cushion  Seats,  39c ;  Powers  mechanisms, 
$39.50;  1000  watt  Spotlamps,  12.95.  Free  Bar- 
gain Bulletins.  S.  O.  S.  Cinema  Supply  Corp., 
636— 11th  Ave.,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

ANNUAL  INVENTORY  SALE,  JANU- 
ARY  ONLY— Soundheads,  $9.95;  Amplifiers, 
$4.95 ;  Reflector  Arcs,  $39.50 ;  1000  Watt  Spot- 
lamps.  $12.95 ;  Cushion  Seats,  39c ;  Mazda 
Lamphouses,  $19.50.  Ask  for  lists.  S.O.S.  CTN- 
EMA  SUPPLY  CORP.,  636  Eleventh  Ave.. 
New  York  City. 

START  THE  YEAR  RIGHT— Strong 
lamphouses,  $65.00 ;  Operadio  double  channel 
amplifier,  perfect,  $55.00 ;  Reconditioned  guar- 
anteed Powers  mechanisms,  $54.50.  STAR 
CINEMA  SUPPLY  CO.,  440  West  45th  Street, 
New  York  City. 

STRONG  Junior  or  Standard  lamphouses 
$125.00  pair;  30  ampere  rectifiers  $75.00  pair, 
beautiful  condition  and  complete.  STAR  CINE- 
MA SUPPLY  CO.,  440  West  45th  St.,  New 
York  City. 

USED  CIGARETTE  MACHINES.  8  Slot 
and  10  Slot.  Very  reasonable.  Box  550,  Show- 
men's Trade  Review,  1501  Broadway,  N.  Y.  C. 

A  real  buy,  900  Theatre  Chairs,  upholstered 
backs,  spring  edge  bottoms.  UPTOWN  THE- 
ATRE, Muscatine,  Iowa. 


LIVE 

SHOWMEN 
USE  IT 


ALL 

SHOWMEN 
NEED  IT 


ENCYCLOPEDIA  OF  EXPLOITATION 


A  sure-fire  source  of  ideas,  stunts,  plans  and  methods 
as  useful  to  the  veteran  showman  as  to  the  newcomer 
to  the  ranks  of  picture  theatre  business.  Fully  indexed, 
illustrated,  arranged  for  ready  reference  on  specific  ideas 
or  as  an  expert  suggester  of  the  right  campaign  for  the 
right  picture.  Small  town  situations,  neighborhood  thea- 
tres, big  down-town  show  places  throughout  the  country 
make  use  of  this  great  manual  of  the  working  showman. 


Popular  Priced  Edition  (complete,  unabridged,  sturdily  bound 
in  handsome  red  leatherette  board  with  gold  lettering). 


ONLY  $1.95 
POSTPAID 

THIS  COUPON 
WILL  BRING 
YOU  YOUR  COPY 


ENCYCLOPEDIA  of  EXPLOITATION 

NOW  AVAILABLE  TO  SHOWMEN  IN  A  POPULAR  PRICED  EDITION 

ONLY  $1.95  POSTPAID 

Order  A  Copy  Now— Use  It  for  Years  to  Come 

Showmen's  Trade  Review 
1501  Broadway,  New  York  City 

Enclosed  is  $1.95  for  my  copy  of  the  Popular  Priced  Edition  of  ENCYCLOPEDIA  OF  EXPLOITATION 
to  be  seat,  postpaid  return  mail,  to: 

Name  Address  (St.  &  No.)  

City  State  


PROJECTION 

HE  MOTION  PICTURE  PROJECTOR 
is  no  longer  a  mere  mechanical  contriv- 
ance, cranked  by  hand,  or  made  to 
operate  by  the  simple  closing  of  a  switch. 
The  Projectionist  of  Today  must  have  an 
excellent  knowledge  of  mechanics,  electricity 
and  optics  and  is  in  charge  of  a  delicate  and 
complicated  mechanism  made  with  scien- 
tific accuracy  to  handle  a  fragile  and  in- 
flammable  material. 


HE  PROJECTIONIST  has  a  great  respon- 
sibility— for  a  failure  to  measure  up  to  the 
right  standards  means  that  all  the  producer, 
director,  actor  and  cinematographer  have 
striven  for  loses  much  of  its  artistic  and 
commercial  value,  —  the  pleasure  of  the 
audience  is  lessened, — the  exhibitor  is  sub- 
ject to  constant  and  unnecessary  expense, 
— and  lives  and  property  are  endangered. 

Better  Projection  Pays 

Screen  Presentation  is  an  Important  Part  of  Good  Showmanship 


PREPENSE 
BUY 


UNITED 
STATES 
SAVINGS 
>NDS 
STAMPS 


m  n m 


REVIEWED  IN  THIS  ISSUE 

Central  Serial  Recc 
Page 

Larceny,  Inc.  9 
This  Was  Paris  MAR  1  3  19429 
Sleepy  time  Gal  9 

Always  in  My  Hea3f>py  /  9 

The  Gold  Rush 
The  Male  Animal 
The  Ghost  of  Frankenstein 
Blondie  Goes  to  College 
Bullet  Scars 
Black  Dragons 


★  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  31 


Vol.  36 


March 
1    9  4 


CHARLES  E.  'CHICK'  LEWIS 

Editor  and  Publisher 


THIS  BECAUSE  OF  THIS! 


■  -    .  ....        ...  . 


It 


MONEY  TALK! 

"Hits  the  box-office  bullseye  .  .  . 
Another  romp  for  the  sure-fire 
Mickey  Rooney." 

—HOLLYWOOD  REPORTER 

"Another  sure-fire  box-office 
success.  Audience  howled  with 
delight."      —DAILY  VARIETY 

"Chock  full  of  wide  audience 
appeal  .  .  .  All  elements  which 
have  made  series  popular  en- 
tertainment are  included." 

—FILM  DAILY 

"Great  audience  picture,  ranks 
with  the  best  of  its  predecessors. 
Mickey  Rooney,  Number  One 
star  turns  in  fine  portrayal." 
—SHOWMEN'S  TRADE  REVIEW 

"Best  of  the  series  released  in 
two  years  .  .  .  Strong  box-office 
attraction  to  spread  happiness." 

—VARIETY 

"A  sure  winner  at  the  ticket 
window."  — BOXOFFICE 


Your  next  hilarious  hold-over 
&  will  he  M*G*M's 

"THE 

COURTSHIP 
OF  ANDY 
HARDY 

Lewis  STONE  •  Mickey  ROONEY 
Cecilia  PARKER  •  Fay  HOLDEN 

Ann  RUTHERFORD  •  Sara  HADEN  and  Donna  REED  ^ 

Screen  Play  by  Agnes  Christine  Johnston  •  A  Metro-Goldwyn-Mayer  Picture  <^ 
Directed  by  GEORGE  B.  SEITZ  g 


March  7.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


The  Selling  Plan 

We  weren't  very  far  out  of  the  way  last  week  when 
we  suggested  a  selling  plan  of  15  pictures  in  a  block. 
But  we  didn't  expect  a  plan  would  be  offered  with  such 
restricted  cancellation  provisions. 

However,  we  don't  like  the  tying  together  of  the  trade 
screened,  non-cancellable,  group  of  five  with  the  other 
seven  because  it  brings  back  the  possibility  of  sledge- 
hammer selling  methods  of  former  years.  It  isn't  diffi- 
cult to  foresee  trouble  on  this  point. 

On  the  other  hand,  any  plan  probably  would  be  heaps 
better  than  the  existing  decree  formula  and  should  be 
worth  trying  for  at  least  one  season  to  determine  its  good 
and  bad  points.  Therefore,  any  plan  adopted  at  this  time 
ought  to  carry  with  it  the  distinct  understanding  that  it 
will  be  subject  to  revision  after  a  reasonable  trial  period. 
▲  * 

Unsung  Hero 

For  well  over  twenty  years,  P.  A.  McGuire  has  carried 
on  what  might  be  termed  a  one  man  campaign  for  better 
projection.  The  progress  made  in  this  direction  truly 
has  been  immense,  and  through  good  times  and  bad, 
"Mac"  has  never  let  up  one  day  in  his  determined  drive 
to  educate  the  projectionists  and  the  theatremen  in  his 
own  now  famous  slogan:  "Better  Projection  Pays." 

Projectionist  union  locals  all  over  the  country  coop- 
erated and  adopted  many  of  his  recommendations.  Indi- 
vidual projectionists,  too,  liked  the  idea  and  carried  on  a 
close  and  friendly  correspondence  with  him. 

Just  recently,  International  Projector,  the  company 
for  whom  McGuire  has  been  advertising  manager 
through  all  these  years,  reproduced  a  trade  ad  from  1922 
which  is  just  as  timely  today  as  it  was  twenty  years  ago. 
Proving  that  "Mac"  knew  what  he  was  talking  about 
then  as  he  does  now. 

AAA 


St 


reamlining 

STR  last  week  published  a  suggestion  for  the  stream- 
lining of  press  books  to  make  these  sales  manuals  more 
efficient  for  local  showmen.  Since  the  introduction  of 
this  valuable  idea  many  theatremen,  circuit  and  inde- 
pendent alike,  have  heartily  endorsed  the  plan  while 
adding  some  suggestions  of  their  own. 

Periodically,  press  books  have  been  pepped  up  or  al- 
lowed to  fall  into  deep  ruts.  And  it's  been  so  long  since 
any  attempt  has  been  made  to  improve  them  that  the 
new  suggestions  ought  to  find  a  welcome  reception  in 
all  the  press  book  departments. 

The  type  of  streamlining  advocated  is  far  from  a 


difficult  task.  Between  the  studio  contacts  and  the  home 
offices  the  bulk  of  the  information  required  to  put  the 
plan  into  action,  calls  for  very  little  added  effort.  On 
the  contrary,  the  same  men  who  create  the  press  books 
of  today  could,  after  a  short  time,  find  the  added  infor- 
mation easy  to  get  and  convey  to  those  theatremen  who 
depend  on  press  books  for  working  out  their  selling 
campaigns. 


R 


eserve 


For  T 


axes 


Small  business  men,  like  small  income  earners,  always 
find  it  tough  to  raise  the  money  to  pay  their  taxes.  Thou- 
sands of  exhibitors  operating  one  or  two  theatres  as 
individuals  or  corporations  cannot  overlook  the  impor- 
tance of  setting  up  a  reserve  fund  out  of  which  they  can 
pay  their  rapidly  expanding  taxes. 

With  the  current  proposals  for  wide  increases  this 
year  which  will  be  payable  in  1943,  a  mere  glance  at  the 
table  of  figures  indicates  that  some  plan  must  be  worked 
out  to  provide  for  the  payment  of  the  new  taxes. 

Two  visiting  theatremen  told  us  that  they  have  opened 
a  savings  account  into  which  they  pay  a  set  amount  each 
week  and,  thus,  expect  to  have  enough  accumulated  to 
take  care  of  their  next  year's  taxes. 

The  payment  of  personal  and  corporation  taxes  has 
already  passed  the  stage  where  it  can  be  worried  about 
when  payment  day  approaches.  They  total  much  too 
much  to  be  treated  as  a  second  thought. 

And  brother,  we  mean  this  in  spades. 


Looking  Ahead 


Last  summer,  starting  around  Decoration  Day  to  be 
exact,  theatre  business  took  a  terrific  drop.  This  despite 
the  fact  that  conditions  were  good,  wages  high  and  un- 
employment on  the  downward  trail.  It  seemed,  accord- 
ing to  many  well  informed  exhibitors,  that  the  urge  for 
the  great  outdoors  plus  the  many  attractive  summer 
pastimes,  were  too  much  competition  for  the  movies. 

With  automobile  driving  falling  off  due  to  the  tire 
rationing  it  is  reasonable  to  assume  that  people  of  your 
community  will  have  to  find  relaxation  right  in  their 
home  neighborhood. 

An  intelligent  campaign  in  every  community  by  the 
local  theatremen  can  do  much  to  convince  the  public 
that  their  motion  picture  theatres  will  continue  to  pro- 
vide healthful  relaxation  and  entertainment  right 
through  the  summer  months  plus  cool  surroundings 
according  to  the  kind  of  equipment  your  theatre  pos- 
sesses to  make  good  this  promise. 

—"CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


BLOCKS  OF  12,  20%  CANCELLATION  IN  NEW  PLAN 


TEXT  OF  NEW  SELLING  PLAN 

1.  Features  to  be  offered  to  exhibitors  in  groups  representing  in  each  case  25  per 
cent  of  the  company's  anticipated  annual  output — up  to  12  pictures  per  group,  four 
groups  per  year. 

2.  Five  pictures  of  each  group  to  be  trade-shown,  remainder  to  be  identified  in  a 
manner  to  be  worked  out  jointly  by  the  distributor  and  exhibitor  representatives  on  the 
U. M.P.I.  Committee.    Said  identification  to  be  an  assurance  to  exhibitors  of  what  | 
product  they  will  be  buying  and  a  safeguard  for  distributors  that  they  would  be 
taking  no  chances  in  selling  something  they  could  not  depend  on  delivering. 

3.  No  cancellations  to  be  permitted  on  any  of  the  five  trade-shown  pictures. 
Cancellation  privileges  on  remainder  of  each  group  to  be  as  follows: 

A.  For  exhibitors,  who  pay  an  average  rental  up  to  and  including  $100.00, 
a  cancellation  privilege  of  two  pictures  per  group. 

B.  For  exhibitors,  paying  average  rental  of  from  $101.00  to  $200.00, 
a  cancellation  privilege  of  one  picture  per  group. 

Above  rentals,  based  on  average  price  per  picture  during  the  1939-40  season. 
These  cancellation  privileges  represent  the  minimum  of  all  companies  as  a  collective 
formula.  Whatever  any  one  company  might  be  willing  to  do  beyond  this  is  their 
own  particular  business. 

4.  It  may  be  that  some  companies  might  want  to  treat  certain  pictures  individually 
(roadshows,  etc.)  and  they  will  reserve  that  privilege  with  no  such  special  picture 
being  part  of  any  group. 

5.  Mindful  of  exhibitors'  desire  to  have  steady  supply  of  pictures  and  with  no 
company  being  able  to  agree  to  semi-annual,  or  annual,  selling,  nor  continuing  option, 
it  is  felt  that  the  following  clause,  relative  to  "The  regular  customer,"  as  established 
in  former  trade  practice  program  would  be  at  least  a  partial  assurance  to  exhibitors 
and  would  be  incorporated  in  the  consent  decree  if  the  Department  of  Justice  would 
so  agree : 

REGULAR  CUSTOMER 
To  meet  objections  of  certain  exhibitors  to  so-called  "selling  away  to  a  circuit," 
a  distributor  will  not  refuse  to  license  its  features  to  its  regular  customer  who  is  not 
a  "circuit  customer,"*  in  order  to  license  them,  for  the  same  run  in  the  same  com- 
petitive area,  to  another  exhibitor  for  the  sole  reason  that  such  other  exhibitor  is  a 
circuit  customer,  provided  such  regular  customer  (a)  has  substantially  performed  his 
previous  license  agreements  with  the  distributor,  (b)  maintains  and  operates  his 
theatre  in  a  modern  manner,  and  (c)  is  financially  responsible.  Any  dispute  as  to 
whether  a  distributor  has  so  refused  to  license  its  features  to  such  regular  customer 
shall  be  subject  to  arbitration.  Should  distributor  elect  to  license  its  features  to  an 
exhibitor  (other  than  its  then  current  customer)  who  is  a  circuit  customer,  distributor 
shall,  if  its  then  current  customer  is  not  a  circuit  customer,  give  his  notice  by  tele- 
graph of  its  election  so  to  do.  Should  such  current  customer  fail  to  commence 
arbitration  proceedings  within  five  days  after  the  sending  of  such  notice,  he  shall  be 
deemed  to  have  waived  all  claims,  if  any,  in  connection  with  such  features  under  this 
Article  VI. 


*  A  "circuit  customer,"  as  that  term  is  used  in  Article  VI,  is  a  customer  who  is, 
or  is  a  part  of,  a  circuit,  a  buying  combine,  a  booking  combine  or  a  cooperative. 
EXCEPTION    IN    THE    CASE    OF    RKO-RADIO  PICTURES 

Inasmuch  as  RKO-Radio  Pictures  may  in  the  future  reduce  their  yearly  output 
to  approximately  thirty  features,  they  obviously  would  be  unprepared  to  sell  as  many 
as  10  or  12  features  in  one  group. 

Therefore,  they  have  agreed  to  work  out  an  equitable  formula  whereby  they  would 
agree  to  sell  four  groups  per  year,  each  group  to  contain  approximately  25  per  cent 
of  their  annual  output  of  features. 

Obviously  in  that  case,  quarterly  groups  would  contain  only  7  or  8  features  and 
the  general  cancellation  plan  would  be  unjust  and  impractical.  However,  in  principle 
it  is  agreed  that  20  per  cent  cancellation  for  exhibitors  paying  an  average  of  $100.00 
or  less  and  10  per  cent  cancellation  for  exhibitors  paying  between  $100.00  and  $200.00 
would  be  permitted  and  details  worked  out  in  their  particular  case. 

This  proposed  selling  plan  comes  from  the  five  distributing  companies  operating 
under  the  government  Consent  Decree  and  must  receive  the  approval  of  the  United 
States  Department  of  Justice. 


Four  Selling  Seasons  a 
Year;  Five  Pictures  In 
Each  to  Be  Tradeshown 

Pictures  would  be  sold  four  times 
a  year  under  the  substitute  sales 
plan  proposed  by  UMPI.  Blocks 
would  be  limited  to  a  maximum  of 
12  pictures  and  five  of  these  would 
be  tradeshown.  Cancellation  would 
be  allowed  of  two  of  the  seven  pic- 
tures not  trade  shown  if  film  rental 
average  is  $100  or  less ;  one  picture 
could  be  cancelled  if  average  film 
rental  were  $101  to  $200.  No  can- 
cellations would  be  permitted  on 
any  of  the  trade  shown  pictures  nor 
would  any  exhibitor  paying  an  av- 
erage film  rental  of  more  than  $200 
be  permitted  to  cancel  any  pictures. 
Another  salient  feature  of  the  plan 
is  that  the  seven  pictures  not  trade 
shown  will  be  identified  in  a  man- 
ner to  be  worked  out  by  the  dis- 
tributor and  exhibitor  representa- 
tives on  the  UMPI  committee. 

Latitude  on  the  part  of  the  dis- 
tributors is  allowed  for  in  two 
clauses ;  one  suggests  that  the  can- 
cellations allowed  are  the  minimum 
and  that  individual  companies  might 
go  beyond  it ;  another  provision  al- 
lows a  company  to  sell  single  pic- 
tures which  might  require  indi- 
vidual treatment. 

A  clause,  known  as  "The  Regular 
Customer"  clause,  has  been  included 
in  the  agreement  to  provide  assur- 
ance for  exhibitors  that  a  distributor 
will  not  sell  away  to  a  circuit  simply 
because  it  is  a  circuit.  In  other 
words,  if  a  customer  is  financially 
responsible,  has  performed  his  pre- 
vious contracts  with  the  distributor 
and  maintains  and  operates  his  thea- 
tre in  a  modern  manner,  the  dis- 
tributor must  continue  to  do  busi- 
ness with  him.  The  clause  with 
these  provisions,  would,  with  the 
consent  of  the  Dept.  of  Justice  be 
made  part  of  the  Consent  Decree. 

An  exception  is  made  for  RKO- 
Radio  Pictures,  which  may  in  the 
future  reduce  its  yearly  output  to 
approximately  30  features.  Since  the 
company  would  obviously  be  unpre- 
pared to  sell  10  or  12  features  in 
one  group,  it  was  agreed  that  it 
would  sell  approximately  25  per 
cent  of  its  yearly  output  in  each  of 
four  groups  and  that  cancellation 
privileges  in  general  would  be  20 
per  cent  for  theatres  paying  less  than 
$100,  10  per  cent  for  those'  paying 
$101  to  $200  average  film  rental. 

All  film  rentals  referred  to  in  the 
plan  are  based  on  the  1939-40  av- 


INDEX  OF  DEPARTMENTS 

Page 


Advance  Dope    29 

Boxoffice  Slants    9 

Feature   Booking  Guide   31 

Hollywood    28 

Newsreel  Synopses    24 

On  the  Patriotic  Front   10 

Product  Check-up    30 

Program  Exchange    16 

Selling  the  Picture   13 

Shorts  Booking  Guide   34 

Short  Subject  Reviews   25 

Showmanalysis   18 

Show  Builder      19 

Variety  Club   Notes   26 


erages ;  these  figures  would  all  have 
been  established  before  the  Gov- 
ernment's equity  suit  which  resulted 
in  the  Consent  Decree.  They  would 
also  have  been  established  during 
the  period  of  block  booking. 

This  proposed  selling  plan  has 
been  suggested  by  the  five  companies 
operating  under  the  Consent  Decree 
and  therefore  it  must  receive  the 
approval  of  the  Department  of  Jus- 
tice. However,  it  is  also  planned 
that  any  other  companies  which 
might  wish  to  adopt  it,  may  do  so. 
Columbia  and  Republic  are  partici- 
oatina:  in  the  discussions  of  the 
UMPI ;  Universal  and  United  Ar- 
tists have  not.  It  is  believed  that 
the  latter  company  would  not  be 
willing  to  relinquish  its  present 
method  of  selling  under  which  each 
producer's  output  is  segregated. 


Astor  Takes  Another 

Astor  Pictures  has  acquired  "The 
Wife  of  General  Ling,"  feature  pic- 
ture with  Oriental  locale  formerly 
released  by  20th  Century  Fox  Corp. 
Special  exploitation  material  has 
been  prepared. 


Theatre  Safety 
Studied  in  N.  Y. 

A  committee  has  been  appointed 
to  study  theatre  safety  in  New  York 
following  a  meeting  of  circuit  heads 
last  week  in  the  office  of  Arthur 
Benline,  acting  Commissioner  of 
Buildings.  Former  Senator  J.  Henry 
Walters  of  RKO  and  Harry  Mosko- 
witz  of  Loew's  comprise  the  com- 
mittee. The  group  which  met  repre- 
sented all  circuits  and  they  decided 
to  interchange  information  on  de- 
fense precautions  and  protection 
among  all  city  theatres.  Benline  said 
that  much  more  remained  to  be  done 
in  the  way  of  safety  precautions 
since  some  theatres  had  not  even 
designated  a  safety  area  for  patrons 
during  air  raids. 

Senators  Walters  has  called  a 
meeting  to  discuss  air  raid  warnings, 
alerts,  and  other  defense  measures 
relating  to  the  safety  of  patrons  for 
Friday  of  this  week.  It  is  an  open 
affair  to  which  all  exhibitors  are 
welcome,  whether  or  not  invitations 
'  have  been  sent. 


Exhib  Organizations  to 
Consider  It;  Illinois 
Allied  First  to  Ratify 

The  new  selling  plan  which  was 
adopted  by  UMPI  is  now  being  sub- 
mitted to  exhibitor  organizations.  The 
five  major  distributors  accepted  it, 
and  Illinois  Allied  was  the  first  ex- 
hibitor group  to  ratify  it.  Three  other 
exhibitor  organizations  have  also  ap- 
proved :  Allied  of  Maryland,  Allied 
of  Indiana,  and  ITOA  of  New  York. 

The  plan  is  essentially  a  com- 
promise between  all  the  divergent 
ideas  of  the  distributors,  the  ex- 
hibitors and  even  the  Department 
of  Justice,  for  the  latter  had  to  be 
considered  just  as  much  as  if  it 
were  an  integral  part  of  the  indus- 
try. Illinois  Allied  President  Jack 
Kirsch  said,  "The  plan  is  the  re- 
sult of  a  careful  analysis  of  the 
serious  situation  ahead  facing  not 
only  distributors  but  exhibitors  as 
well.  In  considering  the  various 
ideas  submitted  the  desire  of  many 
exhibitors  to  contract  for  a  larger 
number  of  pictures  at  one  time  was 
given  full  consideration  as  well  as 
the  .  .  .  desire  for  an  elimination 
clause  and  for  proper  identification." 

It  was  realized  that  any  plan  that 
failed  to  give  proper  identification 
either  through  trade  showing,  syn- 
opses or  both  would  not  serve  the 
public  interest.  It  was  also  realized 
that  with  the  war  situation  as  it  is 
no  distributor  can  at  this  time  know 
which  of  his  featured  players,  stars, 
directors  or  skilled  technicians  may 
be  taken  by  the  emergency,  making 
still  more  difficult  the  job  of  Holly- 
wood to  deliver  good  amusement  to 
the  theatre  going  public.  Therefore, 
it  was  obviously  impossible  to  prop- 
erly make  or  identify  a  year  or  even 
a  half  year's  product.  Out  of  the 
merging  of  suggestions  on  all  of 
these  problems  the  sales  plan  as 
adopted  was  fused — a  plan  which 
the  committee  feels  is  the  best  pos- 
sible during  these  trying  times. 
(Continued  on  Page  6) 


SHOWMEN'S 


Trade 

Vol.  36,  No.  7 


Review 


Title  and  Trade  Mark  Peg.  U.  S.  Pat.  Off. 

Published  every  Friday  by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York  City.  Telephone  BRyant  9-5606. 
Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager; 
Harold  Rendall,  Equipment  Advertising 
Manager;  West  Coast  Office.  Guaranty 
Bldg.,  6331  Hollywood  Blvd.,  Hollywood. 
Calif.,  Telephone  Hollywood  1390,  Ann 
Lewis,  manager;  London  Representative, 
Milton  Deane,  185  Fleet  St.,  London 
E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Syd- 
ney, Australia.  Subscription  rates  per 
year:  $2.00  in  the  United  States  and 
Canada ;  Foreign,  $5.00.  Single  copies, 
ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  second  class  matter 
February  20,  1940,  at  the  Post  Office  at 
New  York,  N.  Y.,  under  the  Act  of  March 
3,  1879.  Contents  copyrighted  1942  by 
Showmen's  Trade  Review,  Inc.  Printed 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York  Citv 


March  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Important  Dates 

Mar.  14:  Warner  Club  Banquet  and 
Ball,  Hotel  Waldorf  Astoria,  New  York. 

March  15:  Boston  Cinema  Club  dinner 
dance. 

April  28 :  Schine  anti-trust  suit  to  trial, 
Federal  Court,  Buffalo. 

May  4-8:  SMPE  Spring  convention, 
Hollywood-Roosevelt  Hotel,  Hollywood. 


Exhibitors  Lose 
Monopoly  Suit 


The  $523,000  monopoly  suit  against 
the  major  companies  brought  by  Ar- 
thur R.  Johnson  of  the  Granada 
Theatre,  Sioux  Falls,  S.  D.,  and 
J.  P.  Hartman,  formerly  associated 
with  Johnson  at  Aberdeen,  S.  D., 
was  ended  last  Friday  when  Fed- 
eral Judge  Lee  Wyman,  sitting  in 
Sioux  Falls  directed  a  verdict  for 
the  defendants. 

Johnson  and  Hartman  claimed  that 
the  defendants,  including  Minnesota 
Theatres  and  Wellworth  Theatres, 
had  conspired  against  them  in  viola- 
tion of  the  Clayton  anti-trust  act 
and  that  through  this  conspiracy 
they  had  been  prevented  from  ob- 
taining timely  and  profitable  pictures. 

Testimony  during  the  trial  indi- 
cated that  Johnson  had  failed  to  live 
up  to  the  terms  of  his  contracts  with 
the  distributors.  He  in  turn  claimed 
that  verbal  agreements  with  the  dis- 
tributors' representatives  had  breach- 
ed these  contracts. 


ITO  of  Wash.  Reelects 
All  of  Its  Directors 

The  ITO  of  Washington  reelected 
its  entire  board  of  directors  last 
week  at  its  annual  convention  held 
in  Seattle.  James  M.  Hone,  execu- 
tive secretary  was  reappointed.  Rob- 
ert White  was  named  to  represent 
the  organization  in  the  UMPI.  The 
Board  consists  of  the  following: 
Leroy  V.  Johnson,  L.  O.  Lukan, 
Paul  Westland  and  Ben  F.  Shearer 
of  Seattle;  H.  D.  McBride  and 
Cecil  Miller  of  Spokane ;  Mike  Ba- 
revic  and  S.  P.  Dean  of  Tacoma ; 
Charles  Grieme  of  Wenatchee ;  Al 
St.  John  of  Centralia;  W.  G.  Rip- 
ley of  Longview ;  Eugene  Groesbeck 
of  Enumclaw ;  Ed  Hallberg  of  Port 
Angeles ;  Fred  Mercy,  Jr.  of  Yak- 
ima ;  Milburn  Kenworthy  of  Mos- 
cow, Idaho. 


Honor  Pettijohn 

Charles  C.  Pettijohn,  an  AM  PA 
member  for  25  years,  who  this  week 
wound  up  a  career  of  20  years  with 
the  Hays  office,  was  honored  by 
AMPA  on  Thursday  of  this  week 
at  its  regular  luncheon.  Among 
those  on  the  dais  were  Ann  Shirley 
and  Larry  Storch.  Pettijohn  talked 
on  the  strides  taken  by  the  industry 
since  his  association  with  it,  a  long 
time  ago. 


14,000  Allied  Theatre 
Defense  Rallies  inN.Y. 


14,000  persons  attended  neighbor- 
hood defense  rallies  at  seven  thea- 
tres in  New  York  City,  all  in  the 
Bronx,  last  Sunday.  Air  raid  de- 
fense pictures  were  shown  and  speak- 
ers explained  Civilian  Defense.  The 
program  lasted  for  a  full  hour  with 
the  cost  of  showing  the  pictures 
borne  by  the  theatres.  There  was, 
of  course,  no  admission  charge. 

Credit  for  originating  the  idea  goes 
to  Nick  J.  Matsoukas,  manager  of 
Skouras'  Tuxedo  Theatre.  George 
Skouras  states  that  similar  rallies  will 
be  held  in  all  of  the  circuit's  houses. 
An  RKO  theatre,  the  Fordham,  also 
joined  in  last  Sunday's  program. 


Monogram  Takes  Offices 

Monogram  has  taken  offices  in  the 
RKO  Building  in  New  York  to 
house  the  foreign  department,  in- 
cluding H.  Alban-Mestanza,  foreign 
publicity  director,  Madeleine  White, 
who  is  working  on  advertising  and 
publicity  in  New  York,  and  Steve 
Broidy,  general  sales  manager. 


Rosenberg  Assails  Blind 
Check  as  "Dastardly  Abuse" 

Often  Applied  Only  to  "Freak"  Pictures,  Says  Allied 
President;  Distributor  Representative  Defends  Practice 

Blind  checking  of  exhibitors  by  distributors  was  assailed  this 
week  by  President  M.  A.  Rosenberg  of  Allied  States  Association 
who  called  the  practice  "one  of  the  most  dastardly  abuses  in  our 
business."  Rosenberg  particularly 
criticized  the  practice  when  applied 
to  a  "freak"  picture  which  does  not 
reflect  normal  and  consistent  box 
office  returns. 

STR  queried  an  exchange  man- 
ager of  one  of  the  major  distribu- 
tors who  admitted  that  it  was  a 
regular  practice  but  defended  it  on 
several  grounds.  However,  he  point- 
ed out  that  if  the  distributor  had  no 
reason  to  distrust  an  exhibitor's 
figures,  he  would  not  be  likely  to 
blind  check  that  exhibitor.  But,  the 
exchange  manager  pointed  out,  if 
there  was  any  suspicion,  the  only 
way  in  which  the  exhibitor  could 
be  vindicated  in  the  distributor's 
view,  was  by  a  blind  check  with  a 
comparison  made  of  the  checker's 
tabulation  and  the  exhibitor's  figures 
as  the  determining  factor. 

Rosenberg,  on  the  other  hand,  said 
that  the  reason  given  for  blind  check- 
ing was  to  ascertain  the  proper 
amount  of  return  on  a  particular 
engagement  for  future  guidance  on 
pictures  of  equal  standard  and  box 
office  appeal.  He  also  subscribes 
to  the  belief  that  some  distributors 
check  pictures  other  than  their  own 
in  this  manner  and  try  to  evaluate 
their  own  product  on  that  basis. 

The  Allied  chief  admitted  some 
justification  for  blind  check  in  a  few 
instances  such  as  when  a  theatre  has 
recently  opened  and  never  played  a 
percentage  picture  from  the  distribu- 
tor. But  he  believes  that  a  checker 
in  such  case  may  become  over- 
enthusiastic  and  turn  in  inflated  re- 
turns to  the  exhibitor's  everlasting 
disadvantage.  Rosenberg  also  said 
he  believed  that  information  obtained 
in  this  way  is  exchanged  by  the  dis- 
tributors to  the  detriment  of  the 
exhibitors  concerned. 

"This  practice  does  not  induce 
good  will  and  amicable  relationship 
in  the  industry,"  Rosenberg  declared. 
"From  the  ethical  standpoint,  it  is 
as  bad  for  a  distributor  to  blind- 
check  an  exhibitor  as  it  would  be 
for  an  exhibitor  to  plant  an  agent 
in  the  distributor's  office  to  copy 
confidential  information  from  the 
latter's  books.  At  this  time  when 
the  spirit  of  unity  is  riding  high 
it  is  most  important  that  this  prac- 
tice be  immediately  discontinued." 

The  exchange  manager  also  ad- 
mitted that  an  exhibitor  was  never 
confronted  with  evidence  obtained 
on  a  blind  check  but  that  the  dis- 
tributor merely  used  this  informa- 
tion in  his  negotiations.  This  state- 
ment bears  out  Rosenberg's  conten- 
tion that  the  exhibitor  who  is  blind 
checked  is  fighting  a  "phantom"  and 
has  no  means  of  protection  except 
the  legitimate  box  office  reports 
which  the  distributor  normally 
doubts. 


Ind.  Exchange 
Strike  Ends 


Workers  Return  With  10% 
Boost;  Contracts  Signed 

Strike  of  exchange  employes  in 
Indianapolis,  which  lasted  several 
weeks  was  settled  this  week  when 
the  workers  returned  to  their  jobs 
with  a  two-year  contract  and  an 
increase  in  wages  amounting  to  10 
per  cent.  Local  B-35,  the  film  ex- 
change workers'  union  had  its  char- 
ter revoked  by  the  IATSE  for  the 
strike  which  was  called  outlaw. 

Considerable  acrimony  and  bitter- 
ness developed  during  the  strike  as 
a  result  of  which  the  union  obtained 
introduction  of  a  measure  in  the  In- 
dianapolis City  Council,  which  would 
have  required  the  inspection  of  films 
at  exchanges  at  a  cost  of  10  cents 
a  reel  in  addition  to  the  inspection 
already  borne.  The  distributors 
would  have  had  to  leave  Indianapolis 
if  the  measure  had  been  passed  and 
it  was  only  on  the  eve  of  the  set- 
tlement of  the  strike  that  it  was 
killed. 

Richard  Walsh,  IATSE  President, 
returned  this  week  after  negotiations 
with  most  of  the  major  companies 
for  exchange  personnel. 


Buy  U.  S.  Defense  Bonds  and  Stamps 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


79  Complain 
of  Clearance 

Two  Cincinnati  Theatres 
Seek  Readjustment  for  All 


RKO  EXECS  IN  COAST  CONFERENCE 


A  realignment  of  all  clearances  in 
the  Cincinnati  area  is  sought  in  two 
demands  for  arbitration  filed  last 
week.  Willis  Vance  operating  the 
20th  Century,  Eden,  State  and  Ohio 
Theatres  filed  one  complaint  and 
Louis  Wiethe,  who  has  the  West- 
wood,  Bond,  Kentucky  and  Derby 
Theatres  filed  the  other.  It  was 
learned  that  representatives  of  71 
other  theatres  would  file  as  inter- 
veners in  order  to  be  represented. 

Don  George  of  the  Don  Theatre, 
Alexandria,  La.,  has  filed  a  demand 
for  arbitration  in  New  Orleans  nam- 
ing the  major  distributors  and  three 
theatres  of  the  Paramount-Richard 
Circuit.  He  asks  that  clearance  be 
cut  to  10  days  after  first  run. 

Samuel  Hochberg  of  the  Savoy 
Theatre,  Bloomfield,  N.  J.,  has  filed 
a  complaint  charging  that  the  clear- 
ance of  14  days  which  he  must  give 
to  the  Royal  and  Broadmoor  Thea- 
tres of  the  Rapf  and  Rudin  Circuit 
is  unreasonable. 

The  Liberty  Theatre,  Freehold, 
N.  J.,  has  appealed  from  the  de- 
cision which  gave  it  some  relief 
from  the  clearance  it  was  forced  to 
give  the  Savoy  in  Asbury  Park. 

Exhibitors  lost  two  other  cases 
this  week.  One  decision  against  a 
theatre  was  upheld  by  the  Board  of 
Appeals.  The  Linden  Theatre  in 
Baltimore  lost  its  case  against  the 
Met  theatre  claiming  that  the  14 
day  clearance  was  unreasonable.  The 
Board  of  Appeals  upheld  the  arbi- 
trator. 

The  Arden  Theatre  in  New  York 
which  complained  that  the  clearance 
it  gave  to  the  Olympia,  Stoddard 
and  Carlton  Theatres  was  unrea- 
sonable also  lost  its  case. 

Bennis  Brothers,  who  operate  the 
Freeport  Theatre,  Freeport,  111., 
have  filed  a  complaint  against  the 
major  companies  and  the  Great 
States  Circuit  under  Section  X. 
Competitive  clearance  with  the  Patio 
Theatre  of  the  circuit  is  asked. 


12  More  Pictures 
To  Be  Tradeshown 

Twelve  more  pictures  were  an- 
nounced for  trade  showing  this  week. 
Paramount  will  show  a  group  of 
five  and  a  Western  on  March  16 
and  17  and  Warner  Bros,  will  show 
a  group  of  five  on  April  6  and  7. 
Paramount's  "Reap  the  Wild  Wind" 
will  be  shown  in  New  York,  Los 
Angeles  and  Charlotte  on  March  18. 

"This  Gun  For  Hire,"  "Henry 
and  Dizzy"  and  "The  Great  Man's 
Lady"  will  be  shown  on  March  16 ; 
"True  to  the  Army,"  "My  Favorite 
Blonde"  and  "Undercover  Man,"  the 
Western,  will  be  screened  on  March 
17.  The  Warner  group  comprises 
"In  This  Our  Life"  and  "Murder 
in  the  Big  House"  to  be  shown 
April  6  and  "Juke  Girl,"  "I  Was 
Framed"  and  "Lady  Gangster"  on 
April  7. 


Left  to  right  are  Western  District  Manager  Herb  Maclntyre;  Harry  Michaelson, 
short  subject  sales  manager;  Charles  Koerner,  general  manager  of  RKO  Theatres; 
John  Wood  of  the  March  of  Time;  Joseph  I.  Breen,  RKO  Studio  manager;  Vice 
President  Ned  E.  Depinet;  Nat  Levy  and  President  George  J.  Schaefer.  The 
latter  two  are  seated. 


Award  Film  Still  Playing 

"How  Green  Was  My  Valley"  Publicity  Aids  Subsequent 
Run  Theatres;  Awards  Set  Records  for  Western  Electric 


Because  it  was  released  only  two  months  ago,  thousands  of  sub- 
sequent run  exhibitors  will  be  able  to  cash  in  on  the  tremendous 
publicity  which  '"How  Green  Was  My  Valley"  received  as  a  result 
of  winning  the  Academy  Award  as 
the  best  picture  of  the  year.  Four 
other  awards  were  made  as  a  result 
of  work  on  the  film.  The  majority 
of  the  picture's  engagements  are  still 
to  be  played. 

A  total  of  26  "Oscars"  was  handed 
out  at  the  annual  banquet  last  week 
at  which  Wendell  Willkie  was  the 
principal  speaker.  Among  the  rec- 
ords set  was  one  by  Western  Elec- 
tric Company — Jack  Whitney  and 
William  L.  Willmarth  were  given 
the  sound  recording  award  for  "That 
Hamilton  Woman"  marking  the  12th 
consecutive  "Oscar"  for  pictures  re- 
corded on  Western  Electric  equip- 
ment. "How  Green  Was  My  Val- 
ley" marks  the  tenth  consecutive 
picture  which  received  top  honors 
that  was  recorded  on  Western  Elec- 
tric equipment. 

Complete  list  of  awards  follows  : 

Best  production :  "How  Green  Was  My 
Valley." 

Best  performances  :  Actor — Gary  Cooper 
in  "Sergeant  York";  Actress — Joan  Fon- 
taine in  "Suspicion"  ;  Supporting  Actor — 
Donald  Crisp  in  "How  Green  Was  My 
Valley"  ;  Supporting  Actress — Mary  Astor 
in  "The  Great  Lie." 

Best  direction :  John  Ford  for  "How 
Green  Was  My  Valley." 

Writing  awards :  Best  original  motion 
picture  story — Harry  Segall  for  "Here 
Comes  Mr.  Jordan";  Best  written  screen- 
play— Herman  J.  Mankiewicz  and  Orson 
Welles  for  "Citizen  Kane"  ;  Best  original 
screenplay — Sidney  Buchman  and  Seton  I. 
Miller  for  "Here  Comes  Mr.  Jordan." 

Music  awards:  Best  song — Music  by 
Jerome  Kern,  lyric  by  Oscar  Hammer- 
stein  II  for  "The  Last  Time  I  Saw 
Paris"  from  "Lady  Be  Good" ;  Best 
scoring  for  a  musical — Frank  Churchill 
and  Oliver  Wallace  for  "Dumbo";  Best 
scoring  of  a  dramatic  picture — Bernard 
Herrman  for  "All  That  Money  Can  Buy." 

Best  black  and  white  art  direction : 
Richard  Day  and  Nathan  Juran  for  "How 
Green  Was  My  Valley" ;  Best  color  art 
direction :  Cedric  Gibbons  and  Urie  Mc- 
Cleary  for  "Blossoms  in  the  Dust." 

Best  film  editing:  William  Holmes  for 
"Sergeant  York." 

Best  sound  recording:  Jack  Whitney 
and  William  L.  Willmarth  for  "That 
Hamilton  Woman." 

Best  black  and   white   cinematography : 


Arthur  Miller  for  "How  Green  Was  My 
Valley" ;  Best  color  cinematography : 
Thomas  Little  for  "Blood  and  Sand." 

Best  photographic  special  effects :  Far- 
ciot  Edouart  and  Gordon  Jennings  for 
"I  Wanted  Wings";  Best  sound  special 
effects :  Louis  Mesenkop  for  "I  Wanted 
Wings." 

Documentary  pictures  :  Features — "Ku- 
kan"  and  "Target  For  Tonight" ;  two- 
reeler — "Churchill's  Island." 

Interior  decoration  in  black  and  white : 
Thomas  Little  for  "How  Green  Was  My 
Valley";  interior  decoration  in  color: 
Edwin  B.  Willis  for  "Blossoms  in  the 
Dust." 

Short  subject  awards :  Best  cartoon — 
"Lend  a  Paw"  (RKO-Disney)  ;  Best  sub- 
ject of  1,000  feet  or  less — "Of  Pups  and 
Puzzles"  (MGM)  ;  Best  subject  of  over 
1,000  feet — "Main  Street  on  the  March" 
(MGM). 

Special  awards :  Irving  Thalberg  Me- 
morial Award  to  Walt  Disney  for  con- 
sistent quality  of  production  through  the 
years;  To  Walt  Disney,  William  Gerrity, 
John  N.  A.  Hawkins  and  RCA  "for  out- 
standing contribution  to  the  advancement 
of  the  use  of  sound  in  motion  pictures 
through  the  production  of  'Fantasia'"; 
To  Leopold  Stokowski  and  his  associates 
"for  their  unique  achievement  in  the  cre- 
ation of  a  new  form  of  visualized  music 
in  Walt  Disney's  production,  'Fantasia,' 
thereby  widening  the  scope  of  the  motion 
picture  as  entertainment  and  as  an  art 
form." 


AM  PA  to  Honor  DeMille 

The  AMPA  will  hold  a  special 
luncheon  on  April  2  to  honor  Cecil 
B.  DeMille  on  his  30th  anniversary 
in  the  entertainment  world.  The 
affair  will  be  held  at  the  Waldorf 
Astoria  in  New  York,  while  the  pro- 
ducer is  in  town  for  the  premiere 
of  his  latest  picture,  "Reap  the 
Wild  Wind." 


Thomas  Lamb  Dies 

Thomas  W.  Lamb,  well  known 
theatre  architect,  died  last  week  of 
a  heart  attack.  He  was  71  years 
old.  Mr.  Lamb  was  well  known  for 
his  work  on  many  theatres  including 
such  New  York  houses  as  the  Capi- 
tol, Loew's  State,  Rivoli,  Rialto  and 
Ziegfeld. 


RKO  Plans  30 
1942-43  Films 


But  Outside  Producers  May 
Swell  Total  to  40  or  More 


RKO's  program  for  the  new  sea- 
son will  likely  be  about  30  pictures 
it  was  learned  this  week  when  the 
text  of  the  new  selling  program  was 
released.  This  is  in  marked  contrast 
to  the  45  pictures  which  the  com- 
pany has  been  releasing  in  previous 
years.  Every  RKO  sales  executive 
is  now  on  the  Coast  conferring  with 
studio  heads  on  the  new  seasor 
program. 

With  its  release  schedule  filled  up 
to  the  end  of  June,  RKO  has  this 
year  planned  six  blocks  of  five  pic- 
tures each,  most  of  which  were 
made  by  the  company  itself.  A 
few,  like  the  Lum  'n'  Abner  picture 
and  the  Scattergood  pictures  are 
made  by  outside  producers.  Aside 
from  these,  ten  other  pictures  are 
being  sold  separately.  Six  are  West- 
erns, two  are  Disney' •  productions 
and  Samuel  Goldwyn  has  already  re- 
leased one  and  has  another  in  pro- 
duction. Thus  RKO  has  only  30 
pictures  on  its  schedule  this  year 
which  were  released  in  blocks. 
Whether  the  planned  cut  would  in- 
clude the  outside  pictures  could  not' 
be  learned. 


Par.  Partners  Honor 
Freeman  by  Library  Gift 

The  Y.  Frank  Freeman  Library 
at  the  Motion  Picture  Relief  Fund 
Country  House  in  Woodland  Hills, 
Calif.,  will  be  erected  by  a  fund 
contributed  by  a  committee  of  Para- 
mount partners  and  associates.  The 
gift  is  a  tribute  to  Freeman,  who 
was  long  in  the  theatre  department 
of  the  company.  He  himself  recently 
contributed  a  cottage  in  honor  of 
his  wife,  Mrs.   Margaret  Freeman. 


7,764  'Spirit'  Bookings 

With  7,764  bookings  (exclusive  of 
the  Salt  Lake  territory  which  has 
not  yet  reported),  the  Walt  Disney 
Treasury  Department  short,  "The 
New  Spirit,"  has  set  an  all  time  rec- 
ord for  domestic  bookings,  the  War 
Activities  Committee  has  announced. 

The  figures  were  supplied  by  Her- 
man Robbins,  president  of  National 
Screen  Service,  which  distributed 
this  short  to  cooperating  exhibitors 
throughout  the  country.  1100  prints 
are  in  servicej  which  in  itself  con- 
stitutes another  record. 

Exhibitor  Groups  to 
Consider  New  Plan 

{Continued  from  Page  4) 
Particular  attention  was  given  to 
the  problem  of  the  smaller  theatre 
owners  and  it  was  for  this  reason 
his  cancellation  was  made  even  larger 
than  for  a  time  some  of  the  com- 
panies felt  the  present  situation  jus- 
tified. The  plan  offers,  said  Mr. 
Kirsch,  elimination,  increased  num- 
ber of  pictures  by  a  quarterly  sale, 
proper  identification  and  in  the  opin- 
ion of  the  committee  is  a  marked 
improvement  over  the  five  picture 
sales  plan. 


*******  .r 


cVive  v/orna" 

for  carrying 
many  9°9S- 

'  '..CH.P  excitement,  1n.ll".  -P-se,  -^^on 
moves  •wifHY,  P>°Yed  *°  -Motion  Picture  Defy 


values!" 


"Standout  among   recent  comedy 
dramas  .  .  •  swift,  exciting,  crisp, 
.  .„  —Film  Bulletin 

timely1. 

"Maximum  suspense  and  plenty  of 
laughs  .  .  .  exciting  story!" 

— Daily  Variety 

l'H'9hly  entertaining  shrt  fJ 

hove  little  trouble  entire  '  d 
«9e  wherever  it  p,:^:°9  Pa,ro- 
-SAovvmen's  Trade  Review 


YOU  CAN'T  TALK  BACK! 

to  rave  reviews  like  th 
trade  gave  Paramount'^ 
breezy  comedy-drama  about 
a  newspaper  girl  whose 
back  became  an  interna- 
tional front . . .  when  word 
got  around  that  secret  war 
plans  were  written  on  it!... 

PAULETTE'S  BACK  IS  A  GUARANTEED 
MONEY  BACK  FOR  SHOWMEN 


TE  GODDAR 


SEAWAY.  EDWARD MPI 


lanff 


March  7,  1942  SHOWMEN'S    TRADE    REVIEW  Page  9 


Larceny  Inc. 


Warner  Bros.     Gangster  Comedy     93  mins. 

(Prod.  No.  131— Nat'l  Release,  May  2) 

AUDIENCE  SLANT:  (Family)  The  high 
grade  talent  included  in  this  cast  try  might- 
ily, but  futilely,  to  lift  the  picture  to  average 
entertainment. 

BOX  OFFICE  SLANT:  Title  and  stars 
will  draw  but  don't  go  overboard  in  selling 
other  entertainment  factors. 

Cast:  Edward  G.  Robinson,  Jane  Wyman,  Broderick 
Crawford,  Jack  Carson,  Anthony  Quinn,  Edward 
Brophy,  Harry  Davenport,  John  Qualen,  Barbara  Jo 
Allen,  Grant  Mitchell,  Jackie  C.  Gleason,  Andrew 
Tombes,  Joseph  Downing,  George  Meeker,  Fortunio 
Bonanova,  Joseph  Crehan,  Jean  Ames,  William  B. 
Davidson.  Chester  Clute,  Creighton  Hale.  Credits: 
Directed  by  Lloyd  Bacon.  Screenplay  by  Laura  and 
S.  J.  Perelman.  Photography  by  Tony  Gaudio.  John 
Hughes,  art  director. 

Plot:  A  comedy  crook  trio  get  together  im- 
mediately after  two  of  them  have  been  re- 
leased from  prison  and  perfect  plans  for  the 
dynamiting  of  a  bank  vault.  They  get  pos- 
session of  a  luggage  shop  adjoining  the  bank 
and  start  tunneling  under  the  foundation. 
When  the  adopted  daughter  of  the  "brains'' 
of  the  trio  finds  out  about  the  scheme  she,  in 
an  effort  to  keep  her  parent  safe,  sets  a  series 
of  special  sales  in  motion  that  keeps  a  con- 
stant flow  of  customers  in  the  shop  with 
consequent  delay  to  the  excavation  work. 
Things  come  to  a  climax  when  the  sales  prove 
real  money  makers  and  the  trio  want  to  turn 
straight  only  to  find  that  an  ex-pal  of  con- 
vict days  has  other  ideas. 

Comment:  Edward  G.  Robinson,  Jane 
Wyman,  Broderick  Crawford,  Harry  Daven- 
port, and  others  of  an  excellent  cast  manage 
to  inject  a  degree  of  entertainment  into  a 
story  that  lacks  force  or  enjoyable  continuity. 
The  comedy  situations  are  strained  and  the 
dialogue  repetitious  and  sorely  lacking  in 
freshness  or  punch.  The  action  is  also  over- 
played with  a  sameness  of  situations  that  de- 
tracts much  from  the  efforts  of  the  players. 
The  romantic  relief  is  in  the  hands  of  Jack- 
Carson  and  Jane  Wyman  but  again  the  dia- 
logue and  plot  conformation  impose  restric- 
tions too  difficult  to  permit  of  anything  that 
smacks  of  conviction.  Even  the  embrace  and 
kiss  are  missing  and  the  budding  love  affair 
never  gets  beyond  the  stage  of  discussion. 
Sequences  toward  the  close  become  a  little 
exciting  with  the  blowing  of  the  bank  vault 
and  the  consequent  fire  wherein  Robinson 
effects  the  rescue  of  Davenport  but  suffer 
from  another  bit  of  repetitious  action  that 
serves  as  a  finale.  Stress  the  excellent  names 
in  the  cast  and  don't  oversell  comedy  angle. 

Catchline:  ''A  mixture  of  big  business  and 
bank  vault  blowing  entangles  a  trio  of  com- 
edy crooks.'' 


This  Was  Paris 


Warner  Bros. 


Drama 


77  mins. 


(Prod.  No.  129— Nat'l  Release,  March  21) 

AUDIENCE  SLANT:  (Family)  Timely 
subject;  should  get  good  attention  at  this 
time  when  Fifth  Column  activities  are  in  the 
headlines. 

BOX  OFFICE  SLANT:  Should  draw 
well  because  of  spy  angle  and  the  ever 
existing  allure  that  seems  to  attach  to  Paris. 

Cast:  Ben  Lyon,  Ann  Dvorak,  Griffith  Jones,  Rob- 
ert Morley,  Harold  Huth,  Mary  Maguire,  Vera  Bog- 
getti,  Harry  Welchman,  Frederick  Burtwell,  Marian 
Spencer,  Billy  Holland.  Miles  Malleson,  Bernard  Miles, 
Hay  Petrie,  Harry  McElhone.  Credits:  Directed  by 
John  Harlow.  Story  by  Gordon  Wellesley  and  Basil 
Woon.  Screenplay  and  dialogue  by  Brock  Williams 
and  Edward  Dryhurst.    Photographer,  Basil  Emmott. 


Legion  of  Decency  Ratings 

(For  Week  Ending  March  7) 
SUITABLE  FOR  GENERAL  PATRONAGE 

Kid  Glove  Killer  Mayor  of  44th  Street 

Law  of  the  Timber  Tramp,  Tramp,  Tramp 

SUITABLE  FOR  ADULTS  ONLY 

Brooklyn  Orchid  There's  One  Born  Every  Minute 
I  Married  An  Angel  Tq  Be  Qr  ^  Jq  Be 

Male  Animal 


Mr,  District  Attorney 
In  the  Carter  Case 


Art  direction,  Norman  Arnold.  Produced  at  Warner 
Bros.  Teddington  Studios. 

Plot:  One  of  Germany's  ace  directors  of 
the  morale-destroying  groups  selects  a  fail- 
ing fashion  establishment  in  Paris  as  a  cell 
from  which  to  spread  defeatism  in  France 
in  1940.  Several  innocent  persons  fall  into 
the  scheme  of  securing  information  and  mili- 
tary secrets,  among  them  an  American  de- 
signer who  is  in  love  with  a  British  intelli- 
gence officer.  The  officer  and  an  American 
correspondent  manage  to  unearth  evidence 
to  expose  the  group  but  the  work  is  too 
far  advanced  to  prevent  the  downfall  of  Paris 
and  capitulation  of  France. 

Comment:  The  apathy  of  gay  Paris  in 
1940,  when  Frenchmen  considered  themselves 
secure  behind  the  supposedly  impregnable 
Maginot  Line,  forms  an  excellent  back- 
ground in  which  to  picture  the  ingenious  cul- 
tivation of  support  from  unsuspecting  French- 
men (believing  themselves  working  in  the 
interest  of  peace  for  their  country)  for  the 
activities  of  Germany's  Fifth  Column  lead- 
ers. While  the  film  is  British-made  and 
lacks  much  of  the  punchful  action  of  Holly- 
wood releases,  the  lesson  it  conveys  is  im- 
pressive and  shows  conclusively  how  thor- 
ough, how  unmerciful,  and  how  terrifying 
are  the  accomplishments  of  these  groups.  It 
requires  no  great  brilliance  of  imagination 
to  vision  our  own  Atlantic  and  Pacific  coast 
lines  as  the  Maginot  Line,  of  which  France 
was  so  proud  and  confident,  and  any  one  of 
our  large  cities  as  being  the  scene  of  be- 
trayal by  well  meaning  citizens  such  as  are 
seen  in  this  filni.  Director  John  Harlow  has 
swept  his  camera  through  an  array  of 
changing  backgrounds  and  diversified  action 
in  putting  his  story  together  with  romance 
and  thrill  providing  nice  balance  for  a  theme 
where  murder  and  ravage  are  always  threat- 
ening. Ben  Lyon  as  an  American  reporter, 
Ann  Dvorak  as  the  American  designer,  and 
Griffith  Jones,  as  the  British  intelligence 
officer,  have  the  principal  roles.  Play  up  the 
Fifth  Column  for  all  it  is  worth.  Use  lines 
such  as  "Don't  let  it  happen  here,"  "Learn 
how  the  Fifth  Column  works — don't  let  it 
ever  be  said  that  this  was  (blankville) ." 


Sleepytime  Gal 

Republic        Comedy  with  Music        80  mins. 

(Prod.  No.  102— Nat'l  Release,  March  5) 

AUDIENCE  SLANT:  (Family)  Elements 
that  made  Judy  Canova's  previous  pictures 
popular  are  here  again. 

BOX  OFFICE  SLANT:  Will  do  business 
wherever  Judy  Canova  is  popular. 

Cast:  Judy  Canova,  Tom  Brown,  Billy  Gilbert, 
Ruth  Terry,  Thurston  Hall,  Elisha  Cook,  Jr..  Terry 
Lester.  Mildred  Coles,  Harold  Huber,  Fritz  Feld, 
Frank  Sully,  Jimmy  Ames,  Jay  Novello  and  Skinnay 
Ennis  and  his  band.  Credits:  Associate  producer,  Al 
bert  J.  Cohen.  Directed  by  Albert  S.  Rogell.  Screen 
play   by    Art   Arthur,   Albert   Duffy   and    Max  Lief 


Based  on  a  story  by  Mauri  Grashin  and  Robert  T. 
Shannan.  Photographed  by  Jack  Marta.  Art  director, 
Russell  Kimball. 

Plot:  Judy,  who  decorates  cakes  in  a  swank 
Miami  hotel,  has  a  spectacular  voice.  Brown, 
the  bell  captain,  attempts  to  make  capital 
out  of  her  by  entering  her  record  in  a  contest 
being  run  by  Ennis.  But  Huber,  a  gangster, 
forces  Ennis  to  name  his  girl,  Ruth  Terry, 
the  winner.  Brown  then  arranges  to  have 
Judy  take  Ruth's  name  and  have  Ruth  kid- 
napped. Meanwhile,  Ruth's  former  boy  friend 
is  out  to  "get"  her.  Finally,  the  whole  scheme 
is  unmasked  and  Judy  gets  a  contract  with 
Ennis'  orchestra. 

Comment:  Judy  Canova's  inimitable  style 
of  acting  dominates  the  picture  and  her  fans 
will  welcome  her  in  this  production  as  they 
have  in  her  past  successes.  She  is  less  of  the 
hillbilly  in  this  than  formerly  but  that 
doesn't  detract  from  the  film  in  any  way. 
There  are  plenty  of  good  laughs  in  the  pic- 
ture. The  comedy  is  very  broad  but  the 
director  has  led  up  to  the  broader  moments 
gradually  so  that  by  the  time  these  situa- 
tions arise,  the  audience  is  ready  for  them. 
Indubitably  the  offering  will  go  best  where 
Judy  Canova  has  a  following  for  it  is  her 
picture  all  the  way  through.  The  musical 
numbers  are  pretty  good  and  with  enough 
plugging  to  get  them  started  may  become 
hits.  Sell  this  angle  strongly  through  music 
stores  and  local  bands  and  over  the  radio. 
Because  Judy  decorates  cakes,  a  good  cam- 
paign could  be  built  around  a  contest  offering 
a  prize  to  the  best  looking  home-made 
cake;  the  best  tasting;  the  lightest,  etc. 
Then  to  get  even  more  publicity  auction  or 
give  the  cakes  away  at  a  big  ceremony  for 
servicemen,  charity,  etc.    (See  Page  18) 

Catchline:  "Judy  wins  a  contest  in  spite 
of  herself." 


Always  In  My  Heart 

Warner  Bros.  Drama  92  mins. 

(Prod.  No.  124— Nat'l  Release,  March  14) 

AUDIENCE  SLANT:  (Family)  This 
story  of  vicissitudes  in  the  American  home 
will  be  thoroughly  enjoyed  by  any  audience. 

BOX  OFFICE  SLANT:  You  may  have 
to  go  after  the  business  for  this  where  the 
stars  are  not  popular  but  exert  yourself — 
everybody  will  be  glad  they  saw  it. 

Cast :  Kay  Francis.  Walter  Huston,  Gloria  Warren, 
Patty  Hale.  Frankie  Thomas,  Una  O'Connor,  Sidney 
Blackmer.  Armida.  Frank  Puglia.  Russel  Arms,  An- 
thony Caruso,  Elvira  Curci,  John  Hamilton,  Harry 
Lewis.  Herbert  Gunn,  and  Borrah  Minnevitch  and  his 
Rascals.  Credits:  Directed  by  Jo  Graham.  Original 
screenplay  by  Adele  Comandini.  Suggested  by  a  play 
by  Dorothy  Bennett  and  Irving  White.  Associate 
producers,  Walter  MacEwen  and  William  Jacobs. 
Photography  by  Sid  Hickox.  Art  director,  Hugh 
Reticker.  Vocal  arrangements  by  Dudley  Chambers. 
Musical  director,  Leo  F.  Forbstein. 

Plot:  When  MacKenzie  Scott  (Walter 
Huston)  is  sentenced  to  life  imprisonment 
he  insists  that  his  wife,  Marjorie  (Kay  Fran- 
cis), divorce  him  to  protect  the  two  small 
children,  Martin  (Frankie  Thomas),  and 
Vicki  (Gloria  Warren).  As  the  youngsters 
reach  the  age  of  adolescense  their  mother  is 
the  object  of  attentions  from  wealthy  Phillip 
Ames  (Sidney  Blackmer).  Anxious  to  allow 
Vicki  to  study  music  and  for  Martin  to  enter 
college,  Marjorie  visits  her  husband  in  prison 
where  he  has  been  conducting  the  prison 
orchestra  and  composed  a  new  musical  num- 
ber, Always  in  My  Heart.  Her  husband, 
aware  of  the  advantages  that  would  accrue 
to  her  and  the  children,  refuses  to  tell  her 
of  his  impending  pardon  and  insists  on  her 
(Continued  on  Page  12) 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


 THE  FILM 

■■■■■■■■■■■■■■■ 


ON  THE  PATRIOTIC  FRONT 


Showmen  Prepared  for 
Blackout  Emergencies 

Reports  from  the  West  Coast  indicate  that 
Fox  West  Coast  showmen  are  employing  re- 
sourcefulness and  ingenuity  to  make  their  thea- 
tres "the  places  to  go"  under  wartime  conditions 
and  against  the  emergency  of  blackouts.  No 
one  knows  when  a  blackout  may  become  neces- 
sary, therefore  a  manager  must  be  alert,  must 
make  advance  preparations  in  cooperation  with 
the  Theatre  Defense  Bureau  and  the  Civilian 
Defense  Committee. 

One  measure  successfully  taken  to  meet  the 
blackout  is  that  inaugurated  by  Dale  Huffman, 
manager  of  the  Golden  Gate  Theatre  in  River- 
side. Huffman  has  a  "Blackout  Kitchen"  where 
patrons  are  served  free  refreshments,  promoted 
from  local  merchants.  To  while  away  the 
blackout,  the  lounge  is  set  up  for  games,  phono- 
graph music,  emergency  lights  (wet  batteries 
and  gas  lamps)  and  magazines. 

Huffman  contends  these  features  "are  defi- 
nitely bringing  back  lost  business  by  instilling 
confidence  in  the  public  mind  that  the  theatre  is 
a  good  place  to  be  during  a  blackout." 

Having  previously  scheduled  a  football  party 
at  the  Granada,  Inglewood,  Manager  George 
O'Brien  met  with  the  Civilian  Defense  Commit- 
tee and,  in  cooperation  with  the  local  school 
authorities,  turned  the  party  into  a  Blackout 
Party.  The  occasion  was  billed  in  the  news- 
papers as  "Southern  California's  first  blackout 
party." 

City  Manager  Stanley  Brown  of  San  Diego 
arranged  for  newspapers  to  carry  8-column  ban- 
ners announcing  that  theatres  would  be  open  as 
usual,  that  they  are  "havens  of  safety."  Similar 
copy  for  first-run  houses  in  Los  Angeles  ap- 
peared in  that  city's  leading  papers. 


Defense  Stamps  Main  Prize  in 
Bill  Connor's  'Fib'  Contest 

A  "fib"  contest,  with  ladies  in  the  audience 
asked  to  submit  the  "tall  stories"  told  them  by 
their  husbands,  was  the  highlight  of  the  cam- 
paign on  "Look  Who's  Laughing"  prepared  by 
Manager  Bill  Connor  of  the  Music  Box  Thea- 
tre, Tacoma,  Wash.,  with  the  assistance  of  Hank 
Howard,  RKO  exploiteer. 

The  contest  was  sponsored  by  the  Tacoma 
Times  and  ran  for  six  days  in  advance  of  play- 
date. 


Awards  for  School  Students 

School  teachers  are  becoming  exceedingly  ac- 
tive in  the  promotion  of  the  sale  of  defense 
bonds  and  stamps.  Your  theatre  can  be  tied  in 
with  this  effort  by  offering  free  tickets  to  the 
youngsters  in  each  class,  room,  or  school,  buying 
the  largest  amount  each  week,  or  month. 


Raid  Precaution  Trailers 

The  first  of  the  two  trailers  which  will  be 
made  available  to  all  Massachusetts  Theatre 
operators  is  being  distributed  to  all  theatres 
within  the  state.  The  trailers  illustrate  precau- 
tions to  be  taken  by  theatre  audiences  in  the 
event  of  an  air  attack,  and  were  produced  by 
the  Master  Motion  Picture  Company,  Boston, 
under  the  direction  of  the  Department  of  Public 
Safetv  f  Amusement  Division). 


soldiers  prefer  comedy     See  Theatres  Aiding 

"Food  for  Victory" 


More  than  200,000  convalescent  soldiers 
in  Army  camp  hospitals  have  been  treated 
to  the  latest  movies  by  the  Red  Cross.  Only 
the  sick  are  permitted  to  witness  these  films 
which  are  shown  in  some  67  camps  through- 
out the  nation.  The  bed-ridden  are  wheeled 
to  the  theatre  by  Army  nurses. 

Reports  indicate  that  comedies,  Westerns 
and  mysteries  are  prime  favorites.  Stars  and 
producers  are  giving  whole-hearted  support 
to  the  activity  which  has  been  endorsed  by 
Will  Hays  and  other  leaders  of  the  industry. 

Heroes  of  World  War  I  Aid 
Enlistment  Rallies  at  Theatre 

In  line  with  the  suggested  activities  whereby 
your  theatre  could  tie  in  with  war  emergency 
work,  you  may  be  able  to  duplicate  an  idea  that 
proved  itself  in  a  small  Virginia  town. 

The  American  Legion  and  other  World  War  I 
groups  were  contacted  for  information  secured 
about  members  who  had  been  decorated  for 
acts  of  bravery  in  the  1917-18  conflict.  These 
were  prevailed  upon  to  appear  at  the  theatre  and 
outline  their  experiences  in  support  of  enlist- 
ment campaigns. 

If  you  should  choose  to  give  this  one  a  whirl 
it  is  suggested  that  you  have  either  the  officer 
in  charge  of  enlistments  or  some  leader  of  the 
American  Legion  act  as  master  of  ceremonies 
to  propound  the  questions  that  will  bring  out 
the  deeds  that  resulted  in  the  decoration,  as 
the  heroes  themselves  are  reticent  about  discuss- 
ing their  performance.  This  makes  for  better 
reception  by  the  audience  as  it  dismisses  any 
semblance  of  bragging  by  the  decorated  men. 

If  there  are  enough  of  these  men  in  your 
community  you  might  be  able  to  set  this  up  for 
several  weeks  as  "Hero  Nights." 


'  The  "Food  for  Freedom"  and  "Food  for 
Victory"  movement  is  more  than  a  mere  phrase, 
according  to  J.  H.  Wood,  Director  of  Farm 
Sec.  Adm.  of  Philadelphia.  Mr.  Wood  contends 
that  a  genuine  shortage  of  farm  labor  is  immi- 
nent and  that  steps  will  have  to  be  made  to  se- 
cure assistance,  outside  the  usual  channels,  to 
plant  and  harvest  the  crops  necessary  to  meet 
emergency  demands. 

Among  the  ways  listed  as  potential  means  for 
recruiting  labor  Mr.  Wood  outlines  the  follow- 
ing in  which  theatres  could  either  be  the  prime 
movers  or  of  vital  assistance ;  registering  in- 
dustrial labor  as  volunteers  for  work  after  hours 
and  over  week  ends ;  high  school  and  college 
students  for  work  out  of  their  school  periods ; 
inmates  from  Old  Age  Homes  and  pensioners; 
reviving  the  "farmerette"  movement  that  proved 
so  popular  in  Warld  War  L 

SHOWMEN'S  TRADE  REVIEW  carried 
the  suggestion  for  forming  these  "Farmerette" 
groups  a  few  weeks  ago.  It  promises  real  box 
office  returns  if  properly  conducted.  Offering 
the  use  of  your  theatre  as  a  place  where  recruits 
from  the  other  suggested  groups  could  register 
would  create  a  lot  of  traffic  in  and  out  of  your 
operation  and  might  bring  you  a  lot  of  new 
customers.  In  addition  it  gives  concrete  evidence 
of  your  patriotism  and  desire  to  do  your  utmost 
to  lend  every  assistance  to  the  war  effort  of 
your  vicinity. 


Display  Defense  Bond  Posters 

Ask  your  postmaster  for  posters  advertising 
the  sale  of  defense  bonds  and  stamps  and, 
whether  you  are  engaged  in  selling  these  gov- 
ernment securities  or  not,  give  them  promi- 
nence in  your  lounge  and  lobby. 


Theatre  Parties  for  Bond  Buyers 

A  good  tie-up  might  be  arranged  with  the  lo- 
cal radio  station  or  newspaper  to  assist  the  sale 
of  defense  bounds  and  stamps  by  offering  free 
theatre  parties  to  the  persons  buying  the  greatest 
volume,  or  to  those  being  first  at  the  point  of 
sale  each  Monday.  The  possibility  of  rotating 
the  establishments  where  bonds  are  sold  offers 
wide  possibilities  for  co-operative  merchants  ad- 
vertising. 


Theatre  Safe?  Say  So 

How  about  running  lines  in  all  your  newspaper 
advertising  about  the  safety  of  your  theatre  and 
the  precautions  you  have  arranged  for  in  case 
of  emergency? 


Brighten  Booth  with  Flags 

One  theatre  manager  has  received  swell  re- 
action from  redecorating  his  ticket  booth  in 
red,  white,  and  blue  silk,  and  placing  a  silk 
flag  on  a  small  pole  above  his  box  office.  The 
new  arrangement  brightens  up  his  front  and 
emphasizes  the  patriotic  tendencies  that  meet 
with  such  ready  response  from  the  passing 
public. 


INSTITUTIONAL  FUND-RAISING  FOR  LOCAL  BENEFIT 

The  many  movements  now  under  way  to  provide  air  raid  shelters  and  other  war-created  necessities 
for  disabled  and  afflicted  public  charges  in  event  of  bombing  or  other  war  emergency  offer  excellent 
opportunities  for  good  will  building  by  theatres. 

If  no  activity  of  this  kind  has  been  started  in  your  vicinity  you  can  get  in  the  very  forefront  of 
this  worthwhile  effort  by  contacting  authorities  in  charge  of  Old  Folks  Homes,  Blind  Asylums, 
Crippled  Childrens  Schools,  etc.,  and  arranging  to  lend  your  facilities  to  start  the  fund.  It  might 
be  made  profitable  by  setting  aside  one  day  each  week,  preferably  the  "off"  day,  when  a  portion  of 
your  receipts  could  be  turned  over  to  the  fund. 

Other  ideas  are:  holding  a  special  matinee;  allowing  members  to  sell  books  of  tickets  with  a 
percentage  going  to  the  fund;  permitting  the  use  of  your  screen  and  lobby  for  soliciting  funds;  and 
many  others. 

Newspapers  and  radio  stations  should  be  willing  to  cooperate  in  this  type  of  effort  and  much 
favorable  publicity  as  well  as  the  personal  satisfaction  of  having  aided  those  unable  to  care  for 
themselves  will  be  your  reward. 


P 


VITAPHONE 


WINS  BOXOFFICE 


I  BAROMETER'S 
SHORT  SUBJECT 


In  The  Top  Ten: 

%  MERRIE  MELODIES 
ft  LOONEY  TUNES 
%  TECHNICOLOR  SPECIALS 

And  Honorable  Mention  To: 

SPORTS  PARADE  + 
%  BROADWAY  BREVITIES 

^Congrats  to  Leon  Schlesinger!  He  makes  'em — great! 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


Always  in  My  Heart 

(Continued  from  Page  9) 

marrying  the  wealthy  Ames.  On  release  he 
is  drawn  to  the  fishing  town  where  they  re- 
side and  manages  to  meet  his  offspring.  His 
attachment  is  so  strong  that  he  stays  on  and 
organizes  an  orchestra  of  harmonica  players. 
A  series  of  tear  jerking  circumstances  bring 
about  the  inevitable  re-union  on  the  eve  of 
Marjorie's  marriage  to  Ames. 

Comment:  This  is  a  strong  story  of  the 
American  family  recounting  a  thoroughly 
plausible  series  of  situations  and  circum- 
stances in  a  sympathetic  and  understanding 
manner.  Gloria  Warren,  new  singing  star, 
makes  her  debut  in  this  film  and  possesses 
an  excellent  voice  as  well  as  fine  Thespian 
qualities.  Director  Graham  has  given  the 
action  good  scope  and,  while  the  rendition 
of  the  title  musical  number  seems  to  be 
offered  a  little  too  frequently,  manages  to 
keep  an  enjoyable  change  of  characters  and 
backgrounds  that  hold  interest  at  all  times. 
Walter  Huston  is  at  his  best  and  paces  his 
character  so  nicely  that  he  makes  it  very 
convincing.  The  part  for  Kay  Francis  seems 
made  to  order  and  other  players  leave  noth- 
ing to  be  desired  in  supporting  spots.  Little 
Patty  Hale,  as  the  mischievous  youngster 
and  Una  O'Connor,  as  the  maid,  provide 
most  of  the  comedy  relief  in  a  picture  that 
really  tugs  at  your  heart  strings  in  a  few 
scenes.  The  title  tune  is  one  that  they  will 
hum  on  their  way  home. 

Catchline:  "You  may  shed  a  tear  or  two 
but  you'll  love  every  minute  of  this  swell 
story  of  an  American  family — it  could  be 
happening  to  you." 


Blondie  Goes  to  College 

Columbia  Comedy  74  mins. 

(Prod.  No.  3017— Nat'l  Release,  Jan.  IS) 

AUDIENCE  SLANT:  (Family)  Plenty 
of  laughs  from  good  down-to-earth  humor. 

BOX  OFFICE  SLANT:  Should  find  a 
ready  reception  among  those  whose  interest 
has  brought  the  series  to  its  present  popu- 
larity. 

Cast:  Penny  Singleton,  Arthur  Lake,  Larry  Simms, 
Janet  Blair,  Jonathan  Hale,  Danny  Mummert,  Larry 
Parks,  Adele  Mara.  Lloyd  Bridges,  Sidney  Melton, 
Andrew  Tombes,  Esther  Dale.  Credits:  Story  by 
Warren  Wilson  and  Clyde  Bruckman.  Screenplay  by 
Lou  Breslow.  Directed  by  Frank  R.  Strayer.  Director 
of  photography,  Henry  Freulich.  Art  director,  Lionel 
Banks.    Produced  by  Robert  Sparks. 

Plot:  Arthur  Lake  yearns  to  go  to  college 
if  only  for  one  semester.  He  gets  leave  of 
absence  and  he  and  Blondie  put  Baby  Dump- 
ling in  a  military  school,  and  go  off  to  dear 
old  Leighton,  despite  Blondie's  objection, 
because  she  is  going  to  have  another  baby. 
They  pretend  they  aren't  married  which 
leads  to  a  lot  of  complications,  including  a 
charge  of  kidnapping  when  Baby  Dumpling 
comes  to  visit  his  father  and  is  instructed  not 
to  recognize  him  while  in  town. 

Comment:  Following  up  the  success  of 
the  previous  Blondie  pictures,  this  one  has 
excellent  audience  values  and  should  not 
only  maintain  but  also  add  to  the  tremendous 
following  the  Bumsteads  have  built  up. 
There's  a  lot  of  good  clean  humor  of  the 
type  that  goes  over  in  the  small  towns  and 
among  big  city  audiences  as  well.  Cliff  Na- 
zarro  wins  many  a  laugh  with  his  famous 
line  of  double  talk.  However,  the  antics  of 
the  family  are  the  principal  attraction.  The 
production  isn't  spectacular;  it  hasn't  any 
thrilling  scenes;  there  won't  be  any  oh's  or 
ah's   when   it  is   unreeled;   but  it  is  good, 


honest,  down-to-earth,  money-in-the-box- 
orfice  fun.  The  next  Blondie  picture  is 
"Blondie's  Blessed  Event"  so  start  antici- 
pating the  new  member  of  the  family  by 
running  a  contest  for  a  name  for  the  kid. 
Have  a  display  of  college  fashions.  Tie  up 
with  stores  carrying  clothes  for  college  stu- 
dents. 

Catchline:  "You'll  get  a  new  degree  of 
pleasure." 


The  Gold  Rush 


United  Artists  Comedy  71  mins. 

(Nat'l  Release,  Apr.  17) 

AUDIENCE  SLANT:  (Family)  Even 
more  delightful  than  the  original  silent  ver- 
sion.   A  treat  for  old-timers  and  youngsters 

BOX  OFFICE  SLANT:  Will  find  a  big 
reception  in  every  spot  in  the  land. 

Cast:  Charlie  Chaplin,  Mack  Swain,  Tom  Murray, 
Henry  Bergman,  Malcolm  Waite,  Georgia  Hale. 
Credits:  Written  and  directed  by  Charlie  Chaplin. 
Narrative  written  and  spoken  by  Charlie  Chaplin. 
Director  of  photography,  Rollie  Totheroh.  Musical 
direction,  Max  Terr.  In  charge  of  production,  Alfred 
Reeves. 

Plot:  A  little  man  joins  the  Gold  Rush  and 
gets  mixed  up  with  two  men;  one  good  and 
one  bad.  His  trials  are  numerous  ones,  for 
the  bad  man  disappears  and  the  good  man 
loses  his  mind.  Then  the  little  man  meets  a 
young  lady  with  whom  he  falls  in  love,  but 
who  finds  him  silly.  Eventually  the  good 
man  comes  back  and  seeks  out  the  little  man, 
and  gets  him  to  help  him  find  his  gold  mine. 
This  makes  them  both  rich  and  the  little  man 
wins  his  girl. 

Comment:  Although  "The  Gold  Rush"  is 
seventeen  years  old,  the  re-issue,  with  narra- 
tion and  musical  score,  is  as  delightful  as 
the  original  silent  version.  There  is  only 
one  Charlie  Chaplin,  and  oldtimers  and 
youngsters  alike  are  in  for  a  treat  when  they 
behold  the  excellent  performance  of  the 
world's  foremost  pantomimist.  Another  fact 
worthy  of  mention  is  that  the  action  is  not 
old-fashioned  or  out  of  date.  The  Chaplin 
comedy  is  even  funnier  today  than  when  the 
film  was  first  made,  and  such  outstanding 
scenes  as  the  "Shoe-eating  sequence"  and 
the  famous  New  Year's  Eve  dinner  with  its 
"Dance  of  the  Rolls"  are  still  the  highlights 
of  the  production.  Chaplin's  style  of  narra- 
tion, and  the  musical  score  are  masterful 
strokes  of  showmanship.  You  can  go  all 
the  way  in  your  advertising  campaign  on 
this  film  because  it  will  find  a  big  reception 
in  every  spot  in  the  land.  All  the  old  Chap- 
lin stunts  will  help  your  selling  campaign. 
The  original  version  grossed  millions  and 
the  new  one  should  equal  that  take. 

Catchline:  "The  great  Charlie  Chaplin  at 
his  best." 


The  Male  Animal 

Warner  Bros.  Comedy  101  mins. 

(Prod.  No.  126,  Nat'l  Release,  Apr.  4) 

AUDIENCE  SLANT:  (Adult)  Has  just 
about  everything  comedy  lovers  seek.  Should 
please  theatregoers  in  every  walk  of  life. 

BOX  OFFICE  SLANT:  Looks  like  a  good 
bet  for  any  situation.  Marquee  Tops  will 
bring  them  in  and  word-of-mouth  will  do  the 
rest. 

Cast :  Henry  Fonda,  Olivia  de  Havilland,  Joan 
Leslie.  Jack  Carson,  Eugene  Pallette,  Herbert  Ander- 
son, Hattie  McDaniel,  Ivan  Simpson,  Don  DeFore, 
Jean  Ames.  Minna  Phillips,  Regina  Wallace,  Frank 
Mayo.  William  B.  Davidson,  Bobby  Barnes.  Credits: 
Directed  by  Elliott  Nugent.  Screenplay  by  Julius  J. 
and  Philip  G.  Epstein  and  Stephen  Morehouse  Avery. 
From  the  play  by  James  Thurber  and  Elliott  Nugent. 
Director  of  photography,  Arthur  Edeson.  Associate 
Producer,  Wolfgang  Reinhardt. 

Plot:  A  Professor  of  English  at  a  Mid- 
western University  finds  himself  in  quite  a 
predicament.  His  wife  is  interested  in  an- 
other man,  an  all-time  Ail-American  football 
player,  and  the  regent  of  the  college  is  wait- 


ing for  him  to  read  a  "forbidden"  letter  to 
It  is  class,  so  that  he  can  throw  him  out.  He 
suddenly  finds  an  answer  to  these  problems 
and  ends  up  by  being  a  hero  to  everyone, 
including  his  wife. 

Comment:  Here's  a  picture  alive  with 
humor  and  above-par  trouping.  It  should  - 
please  theatregoers  in  every  walk  of  life.  Al- 
though some  may  kick  about  the  over- 
abundance of  dialogue  and  its  excessive  run- 
ning time,  this  will  prove  a  minor  hindrance 
to  its  reception  because  the  good  points  over- 
shadow the  bad  by  several  miles.  The  film 
has  just  about  everything  comedy  lovers 
seek;  hilarious  sequences  by  the  dozen  inter- 
woven into  a  down-to-earth  story  that  al- 
ways rings  true.  Henry  Fonda,  in  a  role 
that  fits  him  like  a  glove,  runs  away  with 
the  acting  honors,  closely  followed  by  Olivia 
de  Havilland  and  Jack  Carson.  Their  work, 
and  the  performances  of  the  other  members 
of  the  fine  cast,  is  responsible  for  most  of  the 
delightful  entertainment  in  the  picture.  El- 
liott Nugent's  direction  rates  praise,  as  does 
the  first-class  production  values  by  Associate 
Producer  Wolfgang  Reinhardt.  Taking  every, 
thing  into  consideration,  it  looks  like  a  good 
boxoffice  bet  for  any  situation.  A  special 
campaign  aimed  at  college  students  is  sug- 
gested. Cast  tops  have  the  marquee  strength 
to  bring  them  in  and  are  worthy  of  strong 
exploitation  emphasis.  Contest  based  on 
"What  Is  a  Male  Animal,"  will  attract  atten- 
tion. Check  pressbook  for  merchandise  tie- 
ups. 

Catchline:  "The  fun  started  when  the 
mouse  turned  into  a  man  .  .  .  and  how!" 


Ghost  of  Frankenstein 

Universal  Horror  67  mins. 

(Prod.  No.  not  set— Nat'l  Release,  Mar.  13) 

AUDIENCE  SLANT:  (Adult)  A  first- 
rate  chiller-diller  for  those  who  go  in  for 
eerie  entertainment. 

BOX  OFFICE  SLANT:  A  quality  pro- 
duction that  should  better  the  receipts  of  the 
previous  Frankenstein  pictures. 

Cast:  Sir  Cedric  Hardwicke,  Ralph  Bellamy,  Lionel 
Atwill,  Bela  Lugosi,  Evelyn  Ankers,  Janet  Ann  Gallow, 
Barton  Yarborough,  Doris  Lloyd,  Leyland  Hodgson, 
Olaf  Hytten,  Holmes  Herbert,  Lon  Chaney,  Jr. 
Credits:  Directed  by  Erie  C.  Kenton.  Original  story 
by  Eric  Taylor.  Screenplay  by  W.  Scott  Darling. 
Directors  of  photography,  Milton  Krasner  and  Woody 
Bredell.    Produced  by  George  Waggner. 

Plot:  The  monster  is  found  by  Bela  Lugosi, 
in  the  pits  of  the  Frankenstein  castle.  His 
electrical  life  fluid  has  been  dissipated,  so 
Lugosi  seeks  out  the  doctor  son  of  the 
infamous  creator  and  threatens  to  expose 
him,  unless  he  gives  life  to  the  monster.  The 
doctor  decides  to  first  change  the  brain  of 
the  monster  with  one  taken  from  a  victim, 
but  he  is  double-crossed  by  one  of  his  assis- 
tants .  .  .  resulting  in  him  losing  his  life, 
and  the  monster  being  destroyed,  in  a  fire  in 
his  laboratory. 

Comment:  Frankenstein  is  back,  which 
should  be  good  news  for  the  houses  catering 
to  "horror"  screenfare  and  for  audiences  who 
go  in  for  eerie  entertainment.  The  film 
stacks  up  as  a  first-rate  chiller-diller  and 
profits  by  the  superb  direction  of  Erie  C. 
Kenton  and  the  skillful  production  guidance 
of  George  Waggner.  A  tip-off  on  the  pic- 
ture can  be  had  from  the  above-the-average 
cast  assembled  by  the  studio,  which  includes 
Lon  Chaney,  Sir  Cedric  Hardwicke,  Ralph 
Bellamy,  Lionel  Atwill,  Bela  Lugosi  and 
Evelyn  Ankers.  They  all  turn  in  swell  per- 
formances. It's  a  quality  production  that, 
with  proper  selling,  should  better  the  re- 
ceipts of  the  previous  Frankenstein  pictures. 
Large  cut-outs  of  Lon  Chaney  in  his  monster 
makeup  could  be  spotted  on  your  marquee. 
Use  the  usual  eerie  props,  green  lights,  etc., 
for  your  front  and  lobby.  Teaser  ads  headed. 
"We  Are  Looking  for  Frankenstein,"  could 
be  run  in  advance  of  your  opening. 

(Box  Office  Slants  Continued  on  Page  16) 


March  7.  1942  SHOWMEN'S    TRADE    REVIEW  Page  13 


Press  Book  "Streamline"  Idea 
Arouses  Showmen's  Interest 


TELL  US  WHAT  YOU  THINK 

The  idea  suggested  in  the  article  on  the 
right  for  streamlining  press  books  by  inclu- 
sion of  a  "fact  column"  of  vital  statistics  for 
building  campaigns  to  fit  local  needs  is  one 
in  which  a  progressive  theatreman  construc- 
tively proposes  an  improvement  to  press  book 
service.  Study  this  suggestion — and  let  us 
have  your  ideas  as  to  whether  you  believe 
the  service  suggested  will  make  press  books 
more  useful  from  your  own  standpoint. 


Coloring  Contest,  Tieups  Feature 
Meakin  Campaign  on  'Dumbo' 

Hardie  Meakin,  manager  of  the  RKO  Keith's 
Theatre,  Washington,  D.  C,  with  the  coopera- 
tion of  RKO  Radio's  field  representative,  A.  L. 
:    Selig,  arranged  a  coloring  contest  as  the  high- 
i    light    of    his    campaign    for    Walt  Disney's 

■  "Dumbo."  The  contest  was  sponsored  by  Sears 
Roebuck  Company  and  the  Washington  Daily 
News,  with  the  store  distributing  Dumbo  color- 

j  ing  books  to  all  children  applying  for  the  book 
in  person.  The  contest  ran  for  four  weeks  in 
advance  of  the  playdate  with  the  News  featur- 
ing the  contest  in  all  editions.  Winners  were 
awarded  $25  in  toys  and  tickets  to  the  picture. 
Meakin  also  tied  in  with  radio  station  WINX 

i  for  a  special  "Dumbo"  transcription.  Another 
radio  hook-up  with  station  WPL  featured  a 
special  "Dumbo"  announcement  at  the  conclu- 

■  sion  of  each  news  broadcast.    All  local  music 
}i    stores  were  contacted  and  tie-ins  arranged  fea- 
turing window  cards  and  displays  of  special 

■  "Dumbo"  records.  Meakin  also  stepped  up 
i   his  newspaper  advertising  campaign  with  the 

Daily  News,  using  a  generous  allotment  of  art 
,   and  feature  material. 


Fitzpatrick  First  Exhibitor  to  Win 
Plaque  for  Honor  Roll  Campaigns 

Ed    Fitzpatrick,    manager    of    Loew's  Poli 
Theatre,  Waterbury,  Conn.,  recently  became  the 
i    first  exhibitor  in  the  United  States  and  Canada 
to  receive  the  MGM  Honor  Roll  plaque  in 
i   recognition  of  having  had  six  exploitation  cam- 
j   paigns  accepted  for  the  company's  honor  roll 
i   group,  according  to  an  announcement  by  Howard 
Dietz,  Loew  vice-president  in  charge  of  pub- 
licity.  A  new  plan  to  award  a  second  plaque 
,    to  managers  having  a  second  set  of  six  cam- 
paigns for  the  Honor  Roll  was  also  revealed 
by  the  executive, 
i      Fitzpatrick  received  the  plaque  for  his  cam- 
3  paigns  on  "Strike  Up  the  Band,"  "Gone  With 
i   the  Wind,"  "Ziegfeld  Girl,"  "Life  Begins  for 
i  Andy  Hardy,"  "Lady  Be  Good"  and  "Babes  on 
]  Broadway." 

j       Leading  public  and  civic  officials  were  present 
at  the  theatre  when  presentation  of  the  plaque 
-  was  made. 


Hot  Stunt  for  a  Cold  Day 

It's  never  too  cold  to  put  on  a  good  stunt. 
'   In  Madison,  Wis.,  a  winter  or  two  ago  during 

[an  unusually  cold  spell  employes  of  the  Or- 
pheum  placed  an  old-fashioned  stove  on  the 
sidewalk,  lighted  a  fire  in  it.  Around  the  scene 
they  made  snow  banks,  placed  signs  on  them 
reading:  "Hot  or  Cold,  I'll  Be  at  the  Orpheum 

[Friday  to  see  (name  of  attraction)."  A  large 
number  of  people  stopped  to  "warm  up,"  laughed 
and  talked  about  the  stunt.  Cold  in  your  com- 
munity? Then  why  not  do  what  the  Orpheum 
employes  did? 


The  suggestion,  advanced  in  last  week's  issue 
by  Phil  Chakeres  of  Chakeres  Ohio  Theatres, 
to  include  in  all  press  books  a  digest  of  angles 
that  might  be  developed  locally  by  theatremen 
in  connection  with  feature  bookings,  has  struck 
a  responsive  chord  in  exhibitor  quarters.  Cir- 
cuit executives  as  well  as  individual  theatre 
owners  have  expressed  keen  interest  in  the  idea 
for  an  exploitation  outline  in  all  press  books. 

There  have  been  many  requests  for  further 


amplification  of  the  idea,  and  in  response 
thereto,  STR  offers  a  concrete  example  of  how 
the  digest  material  can  be  set  up  to  serve  as 
an  exploitation  guide  and  quick  reference,  by 
the  illustration  below. 

In  offering  this  analysis  of  the  film's  back- 
grounds and  other  factors,  the  intent  is  to  illus- 
trate, as  adequately  as  possible  in  a  hypothetical 
case,  the  value  of  a  sales  fact  table  for  press 
sheets.    The  example : 


FLIGHT  OF  FANCY  (Running  time,  72  minutes)  Comedy  drama  with  action.  No 
songs.  No  dances.  Locale — Airport  with  some  action  and  scenes  in  commercial  and 
bathing  backgrounds. 

Picture  Facts 

Occupational  backgrounds — Sequence  devoted  to  machine  shop  activities  at  air  field. 
Long  scene  at  table  in  Airport  restaurant.  Fairly  long  scene  dealing  with  ambulance  and 
attendants  at  airport.    Considerable  action  at  soda  fountain  on  bathing  beach. 

Crafts  portrayed — Machinists  at  Airport,  radio  operators  at  Airport.  Life  guards  at 
beach,  hospital  attendants  at  Airport.    Soda  dispenser  at  beach. 

Merchandise  displayed — Can  of  Mobiloil  in  evidence  during  long  shot  in  machine  shop. 
Menu  in  waiters  hand  in  restaurant  scene  plainly  shows  Budweiser  Beer  Ad.  Alka-Seltzer 
and  Borden's  Malted  Milk  in  view  during  long  scene  at  soda  fountain. 

Foreign  elements — Polish  flyers  at  Airport  to  ferry  planes  to  England  (long  shot  and 
dialogue).  Considerable  dialogue  between  management  personnel  of  airport  about  Russian 
contracts  with  flattering  remarks  about  Red  Army. 

Religious  elements — none. 

Group  activities — Boy  Scouts  in  prominence  as  emergency  guards.  Telephone  repairmen 
work  in  groups  to  fix  broken  poles  and  wires. 

Stars  and  Players  Educational  Chart 

Male  star — Native  of  Idaho  City,  N.  D.  Graduated  from  Grade  School  No.  2  1926 — 
South  Side  High  1930— Central  College,  Sweet  City,  N.  D.,  1930-'34. 

Female  star — Native  of  Almeda,  Ohio.  Graduated  Almeda  Grade  School  1930.  Was 
honor  student  at  Mrs.  Smith's  Girls  School,  Voojunkie,  Ind.  1936.  Won  Prettiest  Co-Ed 
Contest  at  Learnin  College,  Fastookie,  Ky.  1940. 

Featured  player  No.  1 — Native  of  Indian  Village,  111.  Attended  country  school  No.  4. 

Featured  player  No.  2 — Native  of  Mexico.  Educated  by  private  teachers  until  entry  into 
San  Raphael  College,  Pahookee,  Calif.  1934. 

Featured  player  No.  3 — Native  of  Cheesecake,  N.  Y.  Graduated  from  Hood  grade  school 
1921  and  Cheesecake  High,  1925. 

Stars  and  Players  Business  Chart 

Male  star  worked  in  father's  grocery  Idaho  City,  '34  to  '36,  manager  of  Morgan  & 
Co.,  wholesale  grocers,  San  Francisco,  '36  to  '39. 

Featured  player  No.  1  worked  as  farm  hand  in  Indian  Village  until  1922  and  as  ice 
wagon  attendant  in  Des  Omaha,  Ind.  '22  to  '25.  Farm  superintendent  at  Wayside,  Mont. 
'26-26.   Stock  player  Oulmissa,  Mont.  '27-28,  Dallas,  Texas  '29-30. 

Featured  player  No.  2  was  employed  as  designer  for  Kressworth's,  Sacramento,  '35-38. 

Featured  player  No.  3  was  soda  dispenser  in  Oaktree,  N.  Y.  1925,  filling  station  atten- 
dant Palantic.  111.  1926,  plumber's  helper,  Satillo,  Mo.  '26-30. 

Stars  and  Players  Sport  Activity  Chart 

Male  star  was  All-America  half  back  '30-31  and  prominent  in  track  events  '29-30. 
Featured  player  No.  2  was  Mexican  tennis  star  in  International  matches  1934. 

Stars  Organization  Activity  Chart  (Lodges,  etc.,  excluded) 

Male  star  is  member  of  Taka  Tita  Grip  Fraternity  and  Wholesale  Grocery  Men's  Ass'n., 
also  former  member  of  Delivery  Men's  Union  No.  73  Idaho  City. 
Female  star  is  member  Bita  Leta  Nail  Sorority. 

Featured'  player  No.  1  is  still  active  member  of  Farm  Bureau  and  former  member  of 
Ice  Drivers  Union  No.  645  Des  Omaha. 

Featured  player  No.  3  was  former  member  of  Boy  Scouts,  Cheesecake,  N.  Y.  and  was 
in  cast  of  show  playing  Hotown  Theatre,  Hotown,  Idaho  when  theatre  caught  fire  and 
two  business  blocks  were  burned. 

Added  Personal  Facts 

Director  John  Doe  carries  card  in  Welders  Union  and  worked  in  Navy  Yards  at  Scharles- 
ton,  S.  C.  '14-15.  Ann  Author  spent  her  girlhood  at  Genvre,  Minn,  and  was  employed  as 
telephone  operator  at  Switch  Hotel,  St.  Paul  1929-32. 

Production  Credits 

Directed  by  John  Doe,  produced  by  Hez  Big,  story  by  Ann  Author,  music  by  Hi  Note, 
photography  by  I.  Film,  Associate  producer,  H.  E.  Helps. 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


"Balanced"  Entertainment  and  How  to  Achieve  it  by 
Planned  Selection  and  Timing  of  Features  and  Shorts 


Show  construction,  or  setting  up  a  balanced 
program,  is  subject  to  such  deviation  in  the  se- 
lection of  subjects  as  will  fit  circumstances  gov- 
erning the  situation  and  the  engagement.  Length 
and  general  theme  or  mood  of  the  feature  is  the 
principal  consideration ;  but  running-time  of  the 
entire  show,  peak  periods  of  attendance,  over- 
time of  operators,  time  of  house  opening  and 
box-office  closing,  are  some  of  the  more  signi- 
ficant details. 

The  prime  purpose  of  creating  entertainment 
balance  in  your  program  is  to  avoid  a  surfeit 
of  any  one  of  the  various  elements  of  emotional 
appeal  and  the  consequent  strain  on  the  sensi- 
bilities of  your  audience.  Just  as  you  would 
avoid  serving  a  meal  consisting  entirely  of 
beef,  beans,  oatmeal,  or  other  individual  food, 
to  invited  guests  at  home,  so  also  is  it  desirable 
that  you  should  avoid,  except  in  rare  instances, 
an  overdose  of  comedy,  pathos,  drama,  music, 
mystery,  or  other  elements  to  guests  at  your 
theatre.  At  home  an  array  of  side  dishes,  of 
varying  appeal,  would  be  served  to  accentuate 
the  savor  of  the  main  course.  In  the  theatre, 
short  subject  material,  of  entertainment  quotient 
different  from  the  predominant  mood  and  tempo 
of  the  main  feature,  should  leaven  the  amuse- 
ment fare  and  cater  to  the  varied  preferences 
of  the  patrons. 

To  carry  the  analogy  between  home  and  thea- 
tre still  further,  it  will  be  found  that,  just  as 
people  welcome  invitations  to  homes  where 
well  prepared  and  varied  refreshments  are 
served,  so  also  will  they  bestow  patronage  where 
effort  is  expended  to  present  well  balanced 
entertainment. 

Concrete  Example  Is  Cited 

As  a  concrete  example  let  us  assume  that  a 
theatre,  opening  at  noon  and  running  twelve 
hours  with  a  policy  of  2  hour  to  2  hour  and  15 
minute  shows  and  box  office  closing  at  10  p.m., 
is  to  play  "Sullivan's  Travels."  This  is  a 
comedy  drama,  with  action,  running  91  minutes. 
The  absence  of  popular  music  or  dance  sequence 
indicates  that  provision  be  made  to  supply  this 
universally  liked  element  of  amusement  so  a 
10  minute  band  reel  fits  perfectly  next  to  the 
feature.  As  both  feature  and  band  reel  are  in 
the  category  of  "light"  entertainment  it  is  rea- 
sonable to  assume  that  the  audience  is  ready  for 
something  more  serious,  so  10  minutes  of  travel, 
quiz,  occupational,  or  scientific  subject  should 
follow.  A  color  cartoon  to  clinch  the  kiddie 
enjoyment  fills  the  next  8  minutes  and  the 
News  (a  must  in  these  days  of  high  interest  in 
international  affairs)  with  trailers,  fills  another 
12  minutes — making  a  complete  show  of  2  hours 
and  11  minutes. 

A  schedule  calling  for  opening  with  the  fea- 
ture at  noon  and  dropping  the  third  and  fourth 
subject  from  the  first  and  third  show,  when 
attendance  is  ordinarily  at  lowest  point,  will 
give  breaks  on  the  short  program  at  the  de- 
sired 7:30  to  8  o'clock  hour  and  put  the  last 
feature  on  the  screen  at  10 :19.  Dropping  all 
shorts  from  last  show  permits  house  closing 
at  11  :S0. 

Another  example  is  that  of  a  house  opening 
at  2  p.m.,  running  2  hour  and  30  to  2  hour  and 
45  minute  shows  with  box-office  closing  at  10 
p.m.,  playing  "Son  of  Fury."  This  98  minute 
adventure-romantic  drama  has  England,  the 
high  seas  and  the  tropics  as  a  background  for 
a  story  with  plenty  of  action  and  a  happy 
ending.  The  mixture  of  elements  in  the  feature 
suggests  that  the  surrounding  program  consist 
of  comedy,  topical,  informative,  or  novelty  sub- 
jects with  the  comedy  most  important.  Care 
should  be  used  here  to  avoid  South  Sea  or  other 
conflicting  subjects.  A  2  reel  comedy  fills  the 
20  minutes  after  the  feature  and  a  March  of 


Time  or  single  reels  of  Screen  People,  quiz,  or 
novelty  (not  travel)  should  fill  the  next  20 
minute  period.  An  8  minute  cartoon  is  the 
order  for  the  next  spot  and  12  minutes  of  news 
and  trailers  brings  the  complete  show  to  2 
hours  and  38  minutes. 

To  get  advantage  of  peak  traffic  the  schedule 
should  call  for  opening  with  the  March  of 
Time,  or  optional  subjects  suggested  at  2  p.m. 
placing  the  first  feature  on  the  screen  at  2 :40. 
Dropping  the  cartoon  from  this  show  would 
bring  the  short  subject  breaks  between  7  and 
8  o'clock  and  put  the  last  feature  on  at  10 :26 
with  house  closing  at  12  :04. 

A  Case  Where  Comedy  Is  Needed 

As  a  final  example  we  cite  a  house  opening 
at  10  a.m.,  14  hours  running  time,  2  hour  and 
45  minute  to  3  hour  show  policy,  and  box 
office  closing  at  10  p.m.,  playing  "Men  in  Her 
Life."  This  90  minute  release  is  semi-periodic 
in  story  and  costuming,  dramatic  in  mood,  pos- 
sesses dominant  feminine  appeal,  and  has  tear- 
jerking  sequence  as  the  closing  shot.  These 
circumstances  dictate  a  surrounding  program  of 
comedy  relief  spiced  with  modern  "light"  ma- 
terial and  subjects  possessing  angles  to  satisfy 
the  men  patrons.  The  "sad"  ending  makes  an 
8  minute  color  cartoon  perfect  for  the  next 
spot  with  a  20  minute  hilarious  comedy  to  fol- 
low. A  20  minute  musical  is  probably  best 
suited  for  third  position  with  a  10  minute  sport 
reel  and  a  similarly  timed  modern  band  reel 
next  and  the  news  and  trailers  filling  the  final 
12  minutes  of  a  2  hour  and  50  minute  show. 

The  ideal  schedule  here  would  be  opening 
wih  the  cartoon  at  10  a.m.  and  by  dropping 
either  the  sport  reel  or  the  band  subject  the 
first  feature  would  be  flashed  at  11 :10  with 
complete  shows  starting  at  2,  4 :50,  7 :40,  and 
10  :30  and  house  closing  at  12  midnight. 

In  all  the  instances  cited  we  have  used  the 
show  breaks  and  closing  hour  considered  most 
desirable  in  the  majority  of  theatres.  Of  course 
there  are  situations  where  peak  attendance  is  not 
between  7  and  8  p.m.  and  where  the  box-office 
closes  before  10  p.m.  and  such  operations  would 
have  to  revamp  the  suggested  show  alignment. 
The  purpose  here  has  been  to  illustrate,  using 
feature  films  of  varied  amusement  tempos  and 
running  times  on  current  release,  how  good 
judgement  can  be  used  in  the  selection  of  shorts 
to  accentuate  the  dominant  elements  of  the  fea- 
ture by  either  adverse  or  conflicting  entertain- 
ment content,  and  to  make  your  program  possess 
an  array  of  elements  certain  to  contain  qualities 
with  appeal  and  interest  to  practically  all  your 
patrons. 

Don't  'Cheat'  Your  Patrons 

In  these  examples  we  have  tried  to  bring  out 
the  importance  of  arranging  a  schedule  that 
brings  the  last  showing  of  the  feature  film  to 
the  screen  after  the  final  ticket  has  been  sold. 
It  has  been  found  that  selling  tickets  after  the 
feature  has  started  is  one  of  the  surest  ways  of 
creating  dissatisfied  customers  and  putting  your 
theatre  in  the  undesirable  light  of  having 
"cheated"  the  patron.  Avoidance  of  overtime 
has  also  been  a  feature  aim  as  care  in  this  par- 
ticular detail  can  make  a  great  difference  in 
the  P&L  statement. 

The  possibility  of  double  features  was  pur- 
posely omitted  as  the  intent  was  to  show  how 
performances  of  any  length  could  be  arranged 
and  how  the  formidable  array  of  short  subjects 
available  could  be  used  to  satisfy  patrons  of 
varied  entertainment  tastes  without  tiring  or 
offending  the  emotional  sensibilities  of  those 
patrons  whose  attendance  was  influenced  by  any 
one  particular  part  of  the  complete  show. 


New  Promotion  Aids  for 
'Fantasia'  Playdates 

When  "Fantasia"  goes  into  its  first  pre- 
release engagements  at  popular  prices  and  into 
general  circulation  beginning  April  first,  exhibi- 
tors will  find  a  wealth  of  new  national  tie-up 
material  available  for  their  campaigns. 

RCA  Victor  tieups  alone  assure  theatre  man- 
agers promotional  contacts  in  practically  every 
city  and  town.  One  hundred  thousand  leaflets 
based  on  "Fantasia"  music  have  been  dis- 
tributed by  Victor  to  the  National  Educator's 
Association.  This  company  also  has  taken  a 
page  in  the  Victor  Record  News,  which  has 
100,000  circulation,  calling  attention  to  the 
availability  of  records.  RCA  dealers  are  be- 
ing furnished  with  window  cards  and  have 
been  given  data  for  local  tieups  with  theatres. 
RCA  will  devote  several  national  hook-up 
programs  to  "Fantasia"  music. 

Fifty  thousand  souvenir  programs  have  been 
mailed  with  a  letter  to  music  supervisors  in 
high  schools  and  colleges,  heads  of  women's 
clubs,  better  films  councils,  service  organiza- 
tions, school  principals,  librarians,  ministers 
and  officers  of  National  Federation  of  Music 
Clubs. 

Maurice  Teshnor  is  booking  slide  lectures 
into  hundreds  of  high  schools  and  colleges. 

The  Group  Discussion  Guide  of  the  Motion 
Picture  Committee  of  the  Department  of  Sec- 
ondary Teachers  of  the  National  Education 
Association  has  given  over  eight  pages  to 
"Fantasia."  The  organization  is  calling  the 
attention  of  their  list  of  educators  to  the  gen- 
eral release  and  urging  school  and  club  dis- 
cussions. Some  11,000  names  of  prominent  edu- 
cators are  listed  with  the  association.  Copies 
of  the  Group  Discussion  Guide  featuring  "Fan- 
tasia" will  be  used  in  class  rooms,  women's  study 
clubs  and  music  clubs. 

A  transcription  suitable  for  local  children's 
radio  programs  was  taken  from  the  Bob  Emery 
Rainbow  House  program  done  over  WOR,  a 
broadcast  based  on  "Fantasia." 

Still  another  tieup  is  that  with  the  United 
China  Relief  which  is  based  on  Hop  Low 
merchandise.  In  most  large  cities  there  are 
United  China  Relief  offices  and  they  will  stage 
special  campaigns  in  connection  with  the  local 
showings  of  "Fantasia." 


Poorman  Puts  Over  Campaigns 
On  'York'  and  'Secret  Treasure' 

Charles  Poorman,  district  manager  of  the 
Mark  Rubinsky  Theatres,  assisted  the  manager 
of  the  circuit's  house  in  Williamstown,  Pa.,  in 
putting  over  campaigns  on  "Sergeant  York" 
and  "Tarzan's  Secret  Treasure." 

To  sell  the  former  attraction,  Poorman  placed 
directional  arrows  for  many  miles  around  the 
territory,  planted  full  pages  of  press-book  copy 
in  restaurants  and  hotels  in  the  region,  used  an 
auto  with  a  sign  as  street  ballyhoo. 

On  "Tarzan's  Secret  Treasure"  Poorman  had 
a  lobby  display  of  palm  trees,  sniped  with  the 
question,  "What  is  'Tarzan's  Secret  Treasure'?" 
At  the  base  of  the  trees  was  a  chest  with  a  hole 
in  the  top  A  peek  through  the  hole  revealed  a 
doll  inside. 

Good  work,  Charlie.  Let's  have  some  more. 


BROCHURE  ON  "THE  INVADERS" 


Columbia  Pictures  this  week  started  circu- 
lation of  5,000  illustrated  books  on  "The 
Invaders."  The  special  publication,  a  28- 
page,  board-bound  brochure  20  by  14  inches, 
is  being  circulated  to  public  figures,  pub- 
lishers, editors,  columnists,  and  leading  cir- 
cuit and  independent  exhibitors. 

The  format  is  designed  to  relate  with 
pictures  and  written  word  the  epic  story 
of  the  picture,  in  which  Laurence  Olivier, 
Leslie  Howard  and  Raymond  Massey  are 
starred. 


TOM  BROWN  •  BILLY  GILBERT       N  *WVBUC  pmm^ 
RUTH  TERRY 

THURSTON  HALL  •  ELISHA  COOK,  JR. 
JERRY  LESTER  •  MILDRED  COLES 
HAROLD  HUBER 
and  SKINNAY  ENNIS  AND  HIS  BAND 

ALBERT  S.  ROGELL  —  Director 
Screen  Play  by  Art  Arthur,  Albert  Duffy  and  Max  Lief 
Based  on  a  Story  by  Maun  Grashin  and  Robert  T.  Shannon 

£uy  ft.  S.  defense  Bonds 


 j 


I 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


Special  Program  Reaches 
Towns  Religious  Groups/ 
Other  Activities  of  Members 

Every  once  in  a  while  a  picture  comes  along 
that  should  be  seen  by  that  section  of  the  public 
which  seldom  attends  movies.  Manager  Thomas 
di  Lorenzo  of  the  New  Paltz  Theatre,  New 
Paltz,  N.  Y.,  realized  this  as  he  was  preparing 
a  special  program  to  advertise  "One  Foot  in 
Heaven."  He  couldn't  depend  wholly  on  his 
customary  program ;  he  had  to  have  "something 
special"  with  copy  which  would  appeal  to  those 
who  ordinarily  frown  on  movies. 

So  he  learned  as  much  about  "One  Foot  m 
Heaven"  as  possible,  studied  the  material  in  the 
metropolitan  dailies,  trade  papers,  church  papers, 
press  book,  etc. 

"We  resolved,"  he  writes,  "that  the  best 
way  to  attract  attention  to  the  picture  from 
the  group  which  seldom  comes  out  to  our 
pictures  was  to  get  up  something  in  printed 
form  which  they  could  read  and  digest.  And 
this  special  folder  is  the  result." 

After  the  folder  was  printed,  di  Lorenzo  sent 
a  copy  to  the  minister  of  the  largest  Protestant 
Church — the  Dutch  Reformed  Church — in  New 
Paltz.  Shortly  thereafter  the  minister  reached 
the  tkeatremen  by  telephone,  requested  him  to 
send  a  supply  of  the  folders  to  be  distributed 
at  the  church  door  on  Sunday.  The  minister 
added  that  he  would  print  a  notice  on  the  pic- 
ture and  its  playdate  in  his  weekly  bulletin 
which  he  hands  out  on  Sunday  to  his  congre- 
gation. 

To  a  special  mailing  list,  entirely  apart  from 
the  "regulars,"  di  Lorenzo  sent  1,000  folders. 

As  for  the  promotional  piece  itself,  it  had  the 
same  appearance  as  the  theatre's  usual  program. 
But  the  religious  angle  of  "One  Foot  in  Heaven," 
plus  its  clean,  wholesome  entertainment  value, 
was  featured  in  the  copy.  The  cast  of  charac- 
ters was  listed  as  "some  folks  you'll  enjoy 
meeting." 

Offhand,  we'd  say  that  if  zve  were  rare  movie- 
goers, the  New  Paltz  management's  special  offer 
would  surely  arouse  our  interest  in  the  picture. 
But  then  we  may  be  prejudiced.  In  any  case, 
we  hope  di  Lorenzo  had  full  houses  for  the 
three-day  engagement. 

As  proof  of  the  fact  that  he  has  promoted 
a  series  of  ads  along  the  Go-to-the-Movies 
angle,  Manager  Cy  Condon  of  the  Hunter 
and  Elvada  theatres,  Elko,  Nev.,  sends  us  a 
tear-sheet  from  the  Elko  Independent. 
Thereon  is  a  three-column,  seven  and  one 
half-inch  ad  bearing  "Enjoy  a  Movie  and 
Relax"  copy  and  informing  the  reader  that 
"you'll  find  the  current  shows  listed  weekly 
in  the  Independent." 

In  addition  to  his  regular  program,  the  back 
of  which  was  devoted  to  an  appeal  for  the 
public  to  buy  Defense  Bonds  and  Savings 
Stamps,  Manager  Sidney  Poppay  of  Warners' 
Majestic  Theatre,  Gettysburg,  Pa.,  has  also 
forwarded  us  a  sample  of  the  cooperative  news- 
paper page  he  promoted  at  no  cost  in  connection 
with  the  showing  of  "Babes  on  Broadway." 
Poppay  tied  up  with  merchants  to  offer  the 
parents  of  the  first  baby  born  in  Adams  County 
during  the  engagement  of  the  picture  a  $25 
U.  S.  Defense  Bond.  Twelve  merchants  "went 
along"  with  the  Majestic  theatreman  in  making 
the  offer  a  huge  success.  Announcement  of  the 
winning  parents  was  made  in  a  story  which 
appeared  in  The  Gettysburg  Times. 

Utilizing  the  colorful  red,  white  and  blue 
tabloid  herald  on  "Sergeant  York,"  Manager 

Member  Added  This  Week 

Bruno  Moll,  Roxy  Theatre,  Baltimore,  Md. 


Ben  Cohn  of  Warners'  Frolic  Theatre,  Chi- 
cago, sold  ads  to  seven  merchants  on  the 
back  page  who  were  designated  as  sponsors 
of  the  page.  Part  of  the  space  was  devoted 
to  an  appeal  to  "keep  'em  flying"  by  buying 
U.  S.  Defense  Bonds  and  Stamps.  At  an- 
other Warner  house — the  Capitol — a  sou- 
venir Kiddies  Color  Book  on  "Dumbo"  was 
distributed.  Merchant  ads  helped  defray  the 
cost  of  the  booklet. 
_  Just  by  way  of  passing,  we'd  like  to  mention 
that  Emma  Jean  Landrum  of  Paragould,  Ark., 
will  have  enough  milk  to  supply  her  needs  for 
at  least  the  next  ninety  days.  As  the  result  of 
a  contest  sponsored  by  the  Midwest  Dairy  Prod- 
ucts Co.  and  advertised  in  Cinemag,  publication 
of  the  Capitol  and  Majestic  theatres,  Emma 
Jean  won  first  prize  for  her  essay  on  "Why  I 
Should  Use  Pasteurized  Milk."  Her  award : 
90  quarts  of  Grade  A  pasteurized  milk.  The 
fact  that  the  contest  was  conducted  through  the 
columns  of  the  theatre  publication  speaks  well 
for  the  initiative  of  Editor  Orris  F.  Collins. 
You  other  managers  who  promote  merchant  ads 
in  your  programs, — take  it  from  here. 

This  timely  message  appeared  on  the  cover 
of  this  week's  issue  of  the  program  for  the 
Orpheum  Theatre,  Danvers,  Mass.,  managed  by 
Al  Swett: 

"Now  that  America  is  at  war,  people  will 
be  conservative,  but  they  will  also  need  re- 
laxation and  entertainment. 

"You  are  conservative  in  your  entertain- 
ment by  attending  the  Orpheum.  And  re- 
member that  you  are  helping  the  Defense 
Program  because  of  the  Defense  Tax  that  is 
paid  on  every  admission. 

"Remember,  too,  that  Motion  Pictures  Are 
Your  Best  Entertainment  and  your  most 
economical  form  of  relaxation." 

Well,  that  winds  up  everything  on  hand  for 
this  week.  See  you  next  week.  Meanwhile, 
buy  U.  S.  Defense  Bonds  and  Stamps,  and 
keep  urging  your  patrons  to  buy  them.  too. 


(Continued  from  Page  12) 


Bullet  Scars 


Warner  Bros. 


Drama 


59  mins. 


(Prod.  No.  123— Nat'l  Release,  March  7) 

AUDIENCE  SLANT:  (Adult)  A  bit  too 
grim  for  the  family  trade  and  will  be  found 
only  moderately  exciting  by  the  fightin'-and- 
shootin'  addicts. 

BOX  OFFICE  SLANT:  A  run  o'  the  mill 
number  as  far  as  drawing  power  is  con- 
cerned. 

Cast:  Regis  Toomey,  Adele  Longmire,  Howard  da 
Silva,  Ben  Welden,  John  Ridgely,  Frank  Wilcox. 
Michael  Ames,  Hobart  Bosworth,  Roland  Drew,  Wal- 
ter Brooke,  Creighton  Hale,  Hank  Mann,  others. 
Credits:  Directed  by  D.  Ross  Lederman.  Original 
screenplay  by  Robert  E.  Kent ;  based  upon  an  idea 
by  Charles  Belden  and  Sy  Bartlett.  Photography, 
Ted  McCord.    Stanley  Fleischer,  art  director. 

Plot:  Toomey  is  the  doctor  whom  da  Silva 
brings  to  his  gangsters'  hideout  to  treat  a 
wounded  henchman.  The  gangster's  sister, 
Adele  Longmire,  is  a  nurse  and  she  is  called 
to  the  hideout  also.  Threatened  with  death 
if  the  wounded  gangster  dies,  Toomey  and 
the  nurse  keep  the  truth  from  da  Silva  when 
the  man  dies.  They  summon  help,  finally, 
by  sending  what  purports  to  be  a  prescrip- 
tion to  a  drug  store.  Police  take  over  and 
justice  triumphs. 

Comment:  There  are  some  moments  the 


melodrama-lovers  may  find  moderately  ex- 
citing in  this  routine  gangster  story  about  a 
doctor  forced  to  minister  to  a  wounded  thug 
by  the  leader  of  a  murderous  band.  The 
romance  angle  is  not  neglected  even  though 
this  feature  doesn't  come  through  especially 
well  in  the  mutual  professional  preoccupa- 
tions of  the  doctor  and  the  nurse  who  is  a 
sister  of  the  dying  gangster.  Sell  it  as  melo- 
dramatics  of  appeal  to  the  action  lovers,  with 
sensational  newspaper  headline  throw^wavs 
or  displays  in  lobby  playing  up  the  'Killers 
kidnap  young  doctor"  line  ot  billing. 

Catchline:  "Death  stalks  the  grim  hideout 
of  ruthless  killers." 


Black  Dragons 


63  mins. 


Monogram  Mystery 

(Nat'l  Release,  Mar.  6) 

AUDIENCE  SLANT:  (Adult)  A  minor 
effort  and  result  insofar  as  dramatic  results 
are  concerned. 

BOX  OFFICE  SLANT:  Supporting  fare 
for  the  subsequent  runs,  with  Lugosi  name 
'about  all  there  is  to  act  as  draw. 

Cast:  Bela  Lugosi,  Joan  Barclay,  George  Pem- 
broke, Clayton  Moore,  Bob  Frazer,  Max  Hoffman,  Jr., 
Irving  Mitchell,  Ed  Peil,  Sr.,  Bob  Fiske~,  Frank 
Melton,  Joe  Eggenton,  Kenneth  Harlan,  I.  Stanford 
Jolley.  Credits:  Directed  by  William  Nigh.  Original 
story  and  screenplay  by  Harvey  Gates.  Photography 
by  Art  Reed.  Produced  by  Sam  Katzman  and  Jack 
Dietz. 

Plot:  A  plastic  surgeon  is  forced  to  trans- 
form six  Japanese  into  likenesses  of  six  prom- 
inent American  industrialists  who  have  been 
murdered.  Then  he  is  thrown  into  prison  so 
that  this  secret  will  die  with  him.  However 
he  manages  to  escape,  follows  the  Japs  to 
America  and  arranges  that  each  one  die  be- 
fore he  can  cause  trouble  in  U.  S.  defense 
plants. 

Comment:  Classification  as  "mystery"  is  a 
convenience,  because  the  story  and  its  hand- 
ling fail  to  develop  a  clear-cut  dramatic  re- 
sult. It  therefore  might  be  as  accurately  de- 
scribed as  spy-melodrama  as  "mystery."  A 
capable  cast  headed  by  Bela  Lugosi  is  far 
above  the  quality  of  the  trite  story  material, 
and  the  script  unfortunately  never  gets  a  lift 
from  the  direction.  The  offering  sums  up  as 
a  minor  effort  that  could  get  by  in  the  sub- 
sequent and  grind  runs  and  rates  as  support- 
ing fare  that  will  be  acceptable  where  there 
is  decided  preference  for  the  extreme  plot 
melodramatics  which  have  been  attempted 
but  which  do  not  play  out  in  suspense  or  ac- 
tion. Sell  it  on  the  Jap  spy  and  mystery  angle, 
using  whatever  props  have  proved  successful 
in  past  efforts  along  this  line.  Newspaper 
headlines  concerning  spy  activities  and  sabo- 
tage could  be  used  for  lobby  display  pur- 
poses. 

Catchline:  "A  dead  man's  secret  lives  to 
take  revenge  on  enemy  spies." 

'Crack-a-Jap'  Cocktail 


l"ryooror»A 


Introduced  to  New  Yorkers  this  week  was  a  new 
kind  of  drink  which  went  on  sale  at  Loew's  Cri- 
terion where  Universal's  "Ride  'Em  Cowboy"  is 
playing.  Known  as  the  "Crack-a-Jap"  cocktail, 
and  selling  for  ten  cents,  the  drink  consists  of 
a  plain  glass  of  water  and  a  ten-cent  Defense 
Stamp.  Joseph  D.  McGoldrick,  representing 
Mayor  LaGuardia,  is  shown  here  buying  the  first 
"Crack-a-Jap."  Unprecedented  popularity  is  an- 
ticipated for  the  novel  wartime  concoction. 


Take  It  From  The  Trade's  Top  Critics— 

DEM  BOIDS  IS 


srs<*" co5t  »°*°ff,ct 

tor  tfce*"-  „chmoWe^ 


r\ce 


rfte 

f/|Sr  S/Of  K/nc 

wnon  and  Laughs! 


ie^-  c°      k4r»T\0^  P^ 


J0* 


Ma 


mm   m  - 1  4  *a 


Another  Hit  from 

VIONOGRAM! 


Ready  For 

RED-HOT  RELEASE! 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


March  7;  1942 


Wake  Up,  Mr. Exhibitor!  Start  Early  to  Exploit 
'Sleepy  time  Gal'  with  Wide -Awake  Ideas 


If  you've  played  all  the  Judy  Canova  features 
released  to  date  by  Republic,  you're  fully  aware 
of  the  drawing  power  of  this  comedienne.  To 
those,  however,  who  in  playing  "Sleepy time 
Gal"  are  featuring  Judy  on  their  screens  for  the 
first  time,  a  word  of  warning:  don't  be  caught 
napping.  There  is  money  to  be  made,  and  you 
can  make  it  by  bending  all  your  showmanship 
efforts  toward  informing  your  public  of  the 
screen  fare  you  have  to  offer  them. 

With  Judy  alone,  "Sleepytime  Gal"  would  be 
box-office.  But  it  is  given  added  drawing  power 
because  of  such  "names"  as  Tom  Brown,  Billy 
Gilbert,  Ruth  Terry,  Thurston  Hall,  Elisha 
Cook,  Jr.,  Harold  Huber,  Fritz  Feld,  Frank 
Sully,  Skinnay  Ennis  &  His  Band,  and  others. 
There  you  have  a  bang-up  cast.  And  don't  skip 
over  Skinnay  Ennis  too  lightly.  After  all,  few 
band  leaders  are  better  known.  His  weekly  ap- 
pearances on  the  Bob  Hope  radio  show  have 
made  his  name  familiar  to  millions  of  listeners. 
Comedy  and  music  are  ideal  entertainment  ele- 
ments in  these  hectic  times,  and  you  have  both 
in  "Sleepytime  Gal."  Therefore,  there  can  only 
be  one  decision  for  the  smart  showman :  sell  it 
and  sell  it  hard. 

We'd  like  to  mention  another  important  fac- 
tor. For  the  past  few  weeks,  Judy  has  been 
helping  Uncle  Sam  by  appearing  in  various 
communities  to  aid  the  sale  of  Defense  Bonds 
and  Stamps.  The  thousands  of  people  who  saw 
her  in  person  will  be  eagerly  awaiting  her  new 
picture. 

SLEEPYTIME  WINDOW 

Some  time  ago,  on  another  picture,  one  of 
New  York's  large  department  stores  featured 
a  display  of  sleeping  aids  in  its  window.  A 
bed,  of  course,  was  the  center  of  interest, 
but  included  also  were  sleep  masks,  ear 
stopples,  sleep-inducing  records  and  many 
other  gadgets  designed  to  lull  the  most 
chronic  insomniac  into  blissful  slumber. 
Surely  there  must  be  a  store  in  your  com- 
munity which  sells  these  same  aids.  Why 
not  contact  the  manager  and  promote  a 
"Sleepytime  Display"?  You  might  use 
something  like  this  as  a  tie-in  line:  "When 
it's  sleepytime  and  you  just  can't  fall  asleep, 
solve  the  problem  with  these  sleeping  aids. 
You'll  be  wide-awake,  however,  when  you 
see  Judy  Canova  in  'Sleepytime  Gal,'  the 
fun  and  laughter  hit  of  the  season." 

Another  appropriate  suggestion  along  simi- 


1 

1  1 

Mad  Jf^^^^ 

Hi 

Here  Are  Tie-up  Opportunities 

Shown  above  are  two  stills  that  may  be  used  as 
the  bases  for  fashion  and  kitchen  appliance  pro- 
motion. Spring  will  soon  be  here,  so  tieups  on 
beach  costumes  should  be  easy  to  promote  and 
quick  to  attract  attention.  And  the  Magic 
Chef  tie-up  still  will  serve  a  worthwhile  purpose 
for  wide-awake  showmen. 


Screenplay  by  Art  Arthur,  Albert  Duffy  and  Max  Lief. 
Based  on  a  story  by  Mauri  Grashin,  Robert  T.  Shan- 
non. Directed  by  Albert  S.  Rogell.  Associate  Pro- 
ducer, Albert  J.  Cohen. 


lar  lines  would  be  to  get  a  leading  furniture 
store  to  rig  up  a  display  highlighting  the 
comfort  of  its  beds  or  mattresses,  with  a 
live  model  posing  as  a  "sleeping  beauty." 
This  will  attract  crowds  of  curious  people 
to  the  window  and,  with  signs  linking  the 
display  with  your  attraction,  should  help 
increase  grosses  immeasurably. 

LET  TITLE  WORK  FOR  YOU 

For  advertising  lines  and  window  display 
ideas,  the  title  is  a  natural.  You  can,  for  in- 
stance, tie  up  with  department  stores  and  spe- 
cialty shops  to  feature  pajamas,  boudoir  lin- 
geries, facial  preparations  and  other  items  "for 
the  Sleepytime  Gal." 

STREET  BALLYHOO 

Dressed  in  hillbilly  costume  with  hair-rib- 
boned pigtails,  comic  hat,  etc.,  to  accentuate  her 
gawky  appearance,  a  girl  could  walk  around 
the  business  district  carrying  a  suitcase  with 
the  title  lettered  thereon.  She  should  also  have 
an  alarm  clock.  In  keeping  with  the  title,  she 
should  appear  fatigued,  taking  advantage  of 
every  opportunity  to  sit  down  on  a  bench,  curb- 
stone, or  wherever  possible.  As  she  begins  to 
doze,  the  alarm  rings,  and  she  gets  up  and 
moves  to  another  spot.  Here's  stunt  that's 
bound  to  get  a  lot  of  attention,  so  give  it  serious 
consideration  when  planning  your  exploitation 
campaign. 

JIG-SAW  POSTER  STUNT 

This  has  been  tried  before  with  excellent 
results.  Have  an  attractive  girl  carry  a 
"Sleepytime  Gal"  one-sheet  which  has  been 
mounted  on  compo-board  and  cut  into  sev- 
eral different  pieces.  She  stops  at  busy  cor- 
ners and  intersections  to  put  the  pieces  to- 
gether so  that  the  one-sheet,  correctly  as- 
sembled, will  be  observed  by  the  curious 
crowds. 

CAKE  DECORATION  CONTEST 

Judy  Canova  has  the  role  of  a  cake-decorator 
in  the  kitchen  of  one  of  Miami's  swankier  ho- 
tels. This  provides  you  with  the  basis  for  a 
tieup  with  leading  bakeries  in  which  they  com- 
pete for  prizes  in  a  cake-decoration  contest.  For 
the  sake  of  timeliness,  decorations  should  be 
along  patriotic  lines,  and  prizes  should  be 
awarded  on  that  basis.  If  you  can't  get  bakery 
cooperation,  why  not  enlist  the  aid  of  the  news- 
paper in  getting  housewives  to  enter  cakes  in 
the  contest,  with  prizes  being  awarded  on  the 
stage  ? 

UTILIZE  THE  MUSIC  ANGLE 

Besides  the  title  number,  there  are  three 
other  songs:  When  the  Cat's  Away,  Barrel- 
house Bessie  and  I  Don't  Want  Nobody  At 
All.  Arrange  music  store  window  displays. 
This  should  be  easy,  for  the  title  number 
itself  has  been  recorded  by  the  Mills 
Brothers,  Glen  Gray  and  his  Casa  Loma  Or- 
chestra, Jimmy  Lunceford,  Victor  Silvester 


for  Decca;  Chuck  Foster,  Frank  Novak  and 
his  Rootin'  Tootin'  Boys  for  Okeh,  and  Will 
Bradley  and  Ray  Noble  for  Columbia.  Be- 
sides, Skinnay  Ennis,  who  appears  in  the 
picture,  has  made  several  recordings  for  Vic- 
tor. Be  sure  to  get  tie-up  signs  on  every 
juke  box  in  town.  Get  local  dance  maestros 
to  feature  the  numbers  from  "Sleepytime. 
Gal"  and  plug  the  picture.  With  America 
becoming  more  music-conscious  than  ever 
before  (continually  rising  sales  of  popular 
dance  records  offer  definite  proof),  it  is 
important  that  you  place  special  emphasis 
on  the  music  angle.  It's  a  fool-proof  method 
of  insuring  large  crowds  when  the  picture 
opens.  And  by  the  way,  before  we  leave  this 
angle,  perhaps  you  can  get  your  local  outlet 
for  the  Bob  Hope  program  to  insert  a  spot 
announcement  that  Skinnay  Ennis  may  be 
seen  in  "Sleepytime  Gal."  Also,  why  not  get 
a  number  of  stills  of  Ennis  and  his  band  to 
be  distributed  to  the  jitterbugs? 

RADIO  ANNOUNCEMENT 

If  it's  possible  for  you  to  plug  the  film  over 
the  radio,  an  effective  method  would  be  to  have 
an  alarm  clock  ring,  after  which  the  announcer 
says  "Wake  up,  Blankville !  It's  time  to  see 
'Sleepytime  Gal,'  with  a  grand  gang  of  comedi- 
ans headed  by  Judy  Canova  and  featuring,  etc." 
You'll  find  appropriate  announcement  copy  in 
the  press  book. 

PRIZE  FOR  OLDEST  RECORD 

The  song,  Sleepytime  Gal,  was  recorded 
many  years  ago.  We  recall  that  in  the  early 
'20's  we  had  a  record  of  it  featuring  Jessie 
Crawford  at  the  organ.  That  record,  of 
course,  has  been  dropped  from  the  catalogue 
and  is  probably  not  now  available;  but  along 
with  other  old  ones,  it  may  be  possessed  by 
local  residents.  Get  the  newspaper  to  co- 
operate with  you  in  a  search  for  the  oldest 
Sleepytime  Gal  recordings.  For  the  oldest, 
a  brand  new  recording  and  a  pass  to  see  the 
picture  might  be  awarded. 

A  FINAL  WORD  OR  TWO 

Don't  keep  your  showing  of  the  picture  a 
secret.  Go  in  for  all-out  exploitation.  In  addi- 
tion to  the  foregoing  stunts,  get  plenty  of  posters 
and  window  cards  and  place  them  in  strategic 
locations  in  town  and  throughout  the  country- 
side. We  feel  sure  you'll  be  well  repaid  at  the 
box-office. 


Use  This  Ready-Made  Campaign 


Also,  for  your  convenience,  below 
are  some  recent  releases  and  their 
Showmanalysis  publication  dates 

A  Bedtime  Story  Jan.  3 

Feminine  Touch  Oct.  11 

Glamour    Boy  Dec.  6 

International  Squadron  Oct.  4 

Joan  of  Paris  Feb.  7 

Johnny  Eager  Jan.  31 

Kathleen   Dec.  20 

Lady  For  a  Night  ...Jan.  17 

Lady  Is  Willing  Feb.  14 

Men  In  Her  Life  Nov.  29 

Moon  Over  Her  Shoulder  Oct.  18 

One  Foot  in  Heaven   Nov.  1 

Sundown   Oct.  25 

Suspicion   Nov.  22 

Two- Faced  Woman  Nov.  8 

Young  America  Jan.  10 


March  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  19 


J\  /Vxonthiy  i 


SHOW  BUILDER 


ure  Dealing  With  Practical  Ideas  for  Booking  And  Exploiting 


Appeal  to  Adults'  Avocation  Interests 

Knowledge  of  Community  Factions  Seen  As  Helping  Exhibitor  to 
Build  Surrounding  Programs  That  Will  Attract  These  Elements 


SHORTS  SHOPPING 

'Blitz!'  a  Jar  to  Complacency; 
Some  Take  Serials  Seriously; 
Looking  Over  March  Releases 

The  other  day  United  Artists  screened  the 
1  first  of  a  series  of  two-reel  World  in  Action 
1  subjects  which  the  company  plans  to  release 
:  on  a  monthly  schedule.  Entitled  "This  is  Blitz !" 
'  the  initial  release  is  a  grimly  realistic,  com- 
pletely absorbing  and  highly  informative  pic- 
torial account  of  the  blitzkrieg  tactics  used  by 
Germany  in  over-running  other  European  na- 
tions. You'll  find  a  review  elsewhere  in  this 
section,  but  we'd  like  to  point  out  here  that 
while  the  sequences  confiscated  from  the  Ger- 
man government  tend  to  breed  fear  in  the 
heart  of  the  spectator,  as  they  were  intended 
to  do,  this  fear  diminishes  as  the  film  progresses, 
and  in  its  place  there  develops  a  grim  determi- 
nation to  "see  this  thing  through,"  to  make  sure 
that  what  happened  to  Poland,  Czechoslovakia, 
Belgium,  Holland,  Greece,  France  and  other 
conquered  nations  will  not  happen  here.  The 
sequences  showing  Allied  preparations  to  meet 
the  Nazi  threat  add  encouragement  to  this  de- 
termination. 

To  some  moviegoers  who  have  seen  Uni- 
versal's  Flash  Gordon  serials,  rocket  ships 
over  Japan  are  not  futuristic  movie  magic, 
if  one  is  to  judge  by  the  flood  of  letters  which 
has  reached  the  company's  serial  department, 
urging  that  the  studio  at  once  put  its  re- 
sources at  Washington's  disposal  in  the  cur- 
rent critical  war  effort. 

One  of  the  correspondents,  imploring  the  stu- 
dio to  assign  to  the  air  corps  the  plans  and 
specifications  for  various  rocket  ships  employed 
in  the  Flash  Gordon  serials,  wrote :  "If  you  are 
withholding  this  remarkable  invention  from  the 
Government,  you  are  seriously  impeding  Democ- 
racy's fight  against  warring  dictatorships."  The 
correspondent  concluded  with  a  promise  to  per- 
sonally take  part  in  a  flight  of  such  rocket 
ships  on  a  bombing  mission  over  Tokyo. 

There  are  three  more  days  in  March  than 
in  February  (except  Leap  Year),  but  a  study 
of  the  March  short  subject  release  schedule 
shows  that  fewer  shorts  will  be  released  this 
month  than  last.  February  count,  42;  March, 
about  35.  Columbia  and  RKO-Radio  lead 
with  eight  subjects  each.  Paramount  comes 
next  with  seven;  then  Universal  and  Warner 
Bros.,  with  five  each,  and  finally  MGM  with 
four.  Subjects  that  look  most  promising  are 
"Health  for  Defense,"  Columbia  Cinescope; 
"Victory  Quiz,"  MGM-Pete  Smith  Specialty; 
"Carnival  in  Brazil,"  Paramount  Headliner; 
"Symphony  Hour,"  RKO-Walt  Disney  car- 
toon; "The  Argentine  Question,"  RKO- 
March  of  Time;  "Tune  Time,"  Universal. 

Old-timers  will  probably  view  Warners' 
"Wedding  Yells"  with  mixed  emotions,  laugh- 
ing as  they  suffer  pangs  of  nostalgia  while 
viewing  the  revived  Mack  Sennett  comedy 
featuring  Louise  Fazenda,  Bert  Roach,  Marie 
Prevost,  Ben  Turpin  and  other  comedians  of 
the  Sennett  era. 

Down  in  Breckenridge,  Texas,  a  movie  patron, 
I  after  viewing  three  excellent  short  subjects, 
j  confronted  Palace  Manager  J.  T.  Hughes  with 
!  this  query :  "Why  not  leave  off  the  feature  ?" 


The  value  of  the  modern  short  subject  as  a 
potent  instrument  with  which  to  lure  new  cus- 
tomers to  the  box  office  cannot  be  overestimated. 
The  scope  of  these  abbreviated  narratives  con- 
tains so  much  in  the  way  of  factional  appeal 
that  careful  booking  and  handling  of  this  end 
of  the  program  can  be  a  vital  factor  in  influ- 
encing attendance  regardless  of  feature  attrac- 
tion draw. 

The  line  of  least  resistance  in  advertising  has 
become  almost  traditional  in  its  appeal  to  the 
younger,  or  romance-loving  prospects  who  make 
up  the  great  majority  of  moviegoers.  When 
this  style  of  approach  is  varied  it  usually 
takes  the  form  of  a  "kiddie  matinee"  and  it  is 
seldom  indeed  that  any  effort  is  put  forth  to 
entice  that  great  army  of  fireside  adventurers 
who  have  reached  the  "settled"  status  and  have 
to  be  coaxed  out  of  their  armchairs. 

That  this  "settled"  class  are  still  potential 
moviegoers  is  evident  to  every  manager  who 
has  put  forth  special  effort  to  attract  them  to 
the  occasional  "classic"  or  "cultural"  release. 
They  are  not  readers  of  the  amusement  ads 
because  hey  have  cultivated  the  habit  of  enjoy- 
ing "home"  companionship.  But  they  can  be 
reached  through  appeal  to  their  hobbies  and 
interests.  And,  they  will  respond  when  the 
advertising  appeal  emphasizes  story,  theme,  lo- 
cale, or  performance,  that  promises  the  unusual. 
Just  as  the  appeal  for  the  "Classic"  is  broken 
down,  with  one  angle  directed  to  the  Country 
Club  group ;  another  to  the  Drama  Clubs ;  still 
another  to  the  library  list,  and  Garden  Clubs ; 
the  short  subject  offers  similar,  and  far  broader, 
possibilities  of  breakdown.  The  careful  examina- 


INDEX  TO  SHORTS  SERVICE 


Back  Stage  in  the  Short  Shops   20 

Donald  Duck  Party  Pays  Dividends.  21 

Historical  Highlights  in  News  Quiz.  23 

'Memory  Lane'  Show  a  Hit   23 

Newsreel  Synopses   24 

Pony  Express  Premiere  Highlight...  22 

Rooster-Crowing  Contest  Scores...  21 

Short  Subjects  by  Series   24 

Short  Subject  Reviews   25 

Shorts  Shopping   19 

Shorts  Showmanship  Leader   22 

Showman  Makes  'Short'  Appeal.  ...  20 

Snow  Shows  Prove  Profitable   20 

Special  Section  Honors  Traveltalk.  .  21 

Ten  Theatres  Plug  Quiz  Kid  Reels.  .  23 


tion  of  any  availability  list  of  modern  short 
product  will  divulge  a  wealth  of  material  that 
can  be  used  effectively  to  bring  back  those 
former  patrons  and  attract  brand  new  customers. 

The  advance  information  now  being  supplied 
by  producers  and  distributors  is  such  as  to 
entirely  eliminate  the  old  custom  of  blind  book- 
ing of  the  program  accompanying  the  feature. 
With  the  entertainment  elements  of  the  feature  a 
known  quantity,  the  matter  of  selecting  such 
material  as  will  bring  in  those  patrons  for 
whom  the  main  attraction  exerts  no  vital  ap- 
peal is  simply  a  problem  of  knowing  the  various 
factions  of  the  community  and  setting  up  a 
surrounding  program  to  fit  the  pattern.  Every 
theatre  has  certain  groups  whose  interest  can 
be  profitably  aroused  by  the  careful  selection  of 
screen  material  embodying  either  partial  or 
complete  footage  devoted  to  their  hobbies,  hab- 
its, occupations,  or  avocations. 

It  is  admitted  that  this  cannot  be  done  every 
week.  The  running  time  of  features,  the  length 
of  shows  and  the  profuse  field  covered  by  the 
modern  array  of  shorts,  require  limiting  the 
content  of  each  program.  However,  the  varying 
qualities  of  feature  film  footage  demands  similar 
varying  of  accompanying  subjects,  and,  a  given 
cycle  will  offer  opportunity  for  the  wide-awake 
manager  to  reach  all  elements  of  possible 
patronage  at  intervals  sufficiently  close  to  keep 
them  all  theatre  conscious. 

Filing  System  Recommended 

Patriotic  organizations  are  now  rampant 
throughout  the  land  and  the  releases  of  the 
War  Activities  Committee  are  naturals  to  at- 
tract this  element.  It  would  be  wise  for  every 
manager  to  start  a  special  file  containing  care- 
fully compiled  lists  of  the  names  and  addresses 
of  members  of  Garden  Clubs,  Country  Clubs, 
Dramatic  Clubs,  Literary  groups,  4  H  Clubs, 
Farmers  Co-Ops,  Housewives  organizations, 
Women's  Clubs,  Sewing  Circles,  etc.,  as  well 
as  the  Civic  Clubs,  Real  Estate  men,  Architects, 
Lawyers,  Merchants  Co-Ops,  and  many  others. 
It  might  even  be  advisable  to  take  the  initiative 
and  arrange  to  organize  special  groups  who 
have  common  interests  in  either  occupational, 
sports,  or  hobby  pursuits.  There  is  always 
some  outstanding  citizen,  of  political  or  civic 
leader  ambitions,  who  will  welcome  the  oppor- 
tunity to  lend  their  names  and  assistance  to  the 
formation  of  such  bodies. 

It  would  be  necessary  to  cross-index  the  lists 
to  preclude  duplication  of  effort,  but  with  such 
a  file  at  hand  it  would  be  a  simple  matter  for 
the  manager  to  select  the  groups  most  inter- 
ested in  his  merchandise  and  a  penny  postal 
would  do  the  rest. 

The  short  subject  is  a  veritable  gold  mine  of 
potential  patronage  and  few  managers  have 
done  more  than  barely  scratch  the  surface  of 
its  possibilities.  Adequate  research  and  a  little 
digging  is  certain  to  produce  an  extremely  high 
grade  of  box-office  ore. 

Get  busy  fellows,  and  watch  the  profits 
pour  in. 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


Bach  Stage  in  Short  Shops — Leslie  Roush 


IN  an  industry  noted  for  the  temperament  of  its  directors,  Leslie  Roush  stands  out  as  a  man  who 
never  gets  excited.  Only  one  thing  hikes  up  his  blood  pressure:  when  somebody  gets  his  name 
wrong — spells  it  Rausch,  Rousch  or  Rosch — or  makes  it  Lester  instead  of  the  Leslie  his  folks 
tagged  him  when  he  was  born  out  in  Wymore,  Nebraska,  forty-one 
years  ago. 

His  name  has  appeared  on  the  title  cards  of  more  than  a 
thousand  Paramount  shorts,  from  the  early  Pictorials  to  the  current 
Headliners,  Quiz  Kids  and  Benchleys.  He  is  one  of  the  top  short 
subject  directors  (his  title  is  short  feature  production  manager,  but  he 
never  uses  it,  preferring  to  be  known  as  plain  "Les,"),  and  also  one 
of  its  most  expert  editors:  witness  the  Academy  Award  that  deco- 
rates his  office  in  the  Paramount  Building  on  Times  Square  .  .  . 
awarded  in  1939  for  the  famous  "Busy  Little  Bears"  which  he 
assembled  from  thousands  of  feet  of  more  or  less  miscellaneous 
negatives. 

Director-producer  Roush  is  a  mild-mannered,  unassuming  indi- 
vidual; but  he  knows  what  he  wants  from  the  players  and  techni- 
cians— and  he  gets  it.  Things  run  so  smoothly  on  shooting  days 
that,  to  the  observer,  picture-making  looks  easy.  His  seemingly  in- 
exhaustible fund  of  knowledge  concerning  every  phase  of  production 
continually  amazes  his  associates. 

By  this  time  exhibitors  have  probably  noticed  that  every  scene 
in  a  Roush-directed  short  is  a  carefully  planned  composition.  That's 
the  result  of  his  early  training  at  New  York's  famous  Art  Students' 
League.  He  doesn't  draw  professionally  today,  but  in  his  office,  or 

on  the  set,  or  even  at  the  luncheon  table,  there's  usually  a  pencil  in  his  hand  creating  quick  little 
sketches  to  illustrate  how  a  set  should  be  built,  hew  cameras  should  be  set  up,  how  a  costume 
should  be  treated. 

Roush  first  entered  pictures  via  an  animated  cartoon  studio,  thence  to  a  film  laboratory.  Then  he 
went  into  business  for  himself  making  art  titles  for  silent  features.  He  joined  the  trick  department 
of  Paramount  at  the  Astoria  studios  in  1926,  and  has  been  with  the  company  ever  since.  Early  in 
1937  he  was  in  charge  of  the  short  feature  editing  department  and  shortly  thereafter  he  was  upped 
to  his  present  post. 

Roush  is  married,  has  three  children  (all  girls),  and  lives  on  Long  Island  where,  if  he  weren't  so 
busy  at  Paramount,  he'd  have  more  time  to  indulge  in  his  pet  hobby:  boating. 


LESLIE  ROUSH 
As  he  looks  over  the  script  of 
a  forthcoming  Robert  Benchley 
short,  he  has  the  close  atten- 
tion of  the  comedian-humorist. 


Hobolth  Extols  Shorts 
In  Appeal  to  Patrons 

Many  patrons  of  the  DeLuxe  Theatre,  Imlay 
City,  Mich.,  "hate"  short  subjects,  according 
to  Manager  Harry  Hobolth  in  an  institutional 
message  appearing  in  a  recent  issue  of  DeLuxe 
News,  weekly  theatre  publication.  Why?  He 
doesn't  know,  but  he  thinks  people  would  "enjoy 
them  as  much  and  many  times  more  than  feature 
pictures  if  they  would  only  think  a  bit." 

Writes  Hobolth  to  his  patrons : 

"Every  evening  at  your  DeLuxe  Theatres,  preceding 
the  feature  picture,  are  a  number  of  short  subjects, 
and  what  a  wealth  of  entertainment  and  education 
they  bring  you. 

"Many  persons  hate  them — Why? — We  do  not  know, 
but  we  feel  sure  that  they  would  enjoy  them  as  much 
and  many  times  more  than  feature  pictures  if  they 
would  only  think  a  bit.  Novelties,  which  bring  to 
light  how  many  things  we  use  today  were  created. 
Orchestras  with  rhythms  you  cherish.  If  these  same 
orchestras  were  in  person  on  the  stage,  it  would  cost 
you  many  times  your  admission  price,  yet  they  are 
before  you  in  all  realism  of  life. 

"Cartoons,  which  amuse  both  young  and  old  alike, 
are  perhaps  the  highest  ranking  of  all  short  subjects, 
as  everyone  enjoys  the  clever  antics  of  these  char- 
acters created  by  the  wonder  artists  of  Hollywood. 

"Quiz  programs,  which  hold  a  spotlight  on  the  radio, 
can  now  be  seen  on  the  screen,  and  if  you  enjoy 
them  on  the  radio,  you'll  enjoy  them  even  more  in 
the  theatre. 

"Travel  tours  in   color  take  you  to  far   off  lands 


where  most  of  us  will  never  travel,  yet  we  can  see 
through  the  camera's  eye  the  beauty,  the  color,  the 
habits  and  the  grandeur  of  the  other  lands  and  peoples 
of  the  world. 

"Sport  reels  show  you  famous  stars  of  the  world 
in  action  and  sports  of  our  land  and  others.  Always 
a  fascinating  subject  to  see. 

"Last,  but  not  least,  are  historical  epics  such  as 
The  March  of  Time,  International  Forums,  Miniatures, 
and  the  new  Defense  films. 

"So  next  time  come  early  and  enjoy  the  shorts,  and 
if  you  like  some  better  than  others,  tell  us,  as  we 
aim  to  please  you." 

We  don't  think  Hobolth's  patrons  really 
"hate"  short  subjects;  we  do  think  that  per- 
haps Imlay  City  residents  haven't  been  thor- 
oughly sold  on  the  educational  and  entertain- 
ment- values  of  one-  and  two-reelers. 

Often  the  public  has  to  be  stimulated  to 
"think  a  bit."  Therefore,  if  Hobolth  follows 
up  his  first  short  subject  message  with  more, 
if  he  bills  the  shorts  prominently  in  front  of 
of  the  theatre,  if  he  remains  alert  to  every 
tie-up  possibility — in  short,  if  he  makes  it  a 
rule  to  go  "all  out"  in  the  exploitation  of  short 
subjects,  the  public  will  soon  start  "thinking 
a  bit."  And  when  that  happens,  those  "hates" 
should  pass  into  oblivion. 


Jason  to  Direct  'Barbee-Cues' 

MGM  has  assigned  Will  Jason  to  direct  the 
new  Pete  Smith  short,  "Barbee-Cues,"  which 
features  Mac  O.  Cullen,  meat-carving  expert. 


Snow  Shows  Suggested 
By  Snow  Sport  Reels 

Two  Paramount  Grantland  Rice  Sportlights, 
"Snow  Dogs"  and  "Sun  Fun,"  an  RKO-Pathe 
Sportscope,  "Crystal  Flyers"  and  a  20th  Cen- 
tury-Fox Sports  Review,  "Symphony  in  Snow" 
are  among  comparatively  recent  short  subjects 
that  could  have  produced  extra  grosses  for 
enterprising  exhibitors.  But  don't  be  dis- 
couraged. It  isn't  too  late  to  correct  your 
mistake,  provided  the  winter  season  is  still 
on  in  your  territory.  And  if  it's  over — well, 
there'll  surely  be  many  more  winters  to  come, 
along  with  short  subjects  dealing  with  snow 
sports. 

Well,  you  ask,  how  could  I  have  improved 
my  business  with  any  one  of  these  short  sub- 
jects? For  that  answer,  we  refer  you  to  the 
recent  activities  of  Manager  Evan  Jeffreys  of 
the  United  Artists  Theatre,  Berkeley,  Calif. 
He  put  on  a  Mid-Winter  Snow  Show,  an  idea 
which  had  originated  a  couple  of  years  before 
with  C.  E.  MacDonald  when  "Mac"  was 
manager  of  that  theatre. 

Featured  on  the  Snow  Show  program  was 
the  Sportlight,  "Sun  Fun."  Jeffreys  arranged 
with  local  merchants  for  exhibits  of  sports 
apparel  and  equipment  in  the  theatre  foyer, 
with  each  exhibit  carrying  merchant  credits. 
In  return  for  this  space,  each  merchant  under- 
wrote cooperative  advertising  in  the  newspaper 
plugging  the  Snow  Show,  the  current  attrac- 
tion and  the  theatre  in  general.  Along  with 
the  newspaper,  the  Chamber  of  Commerce 
served  as  co-sponsor  of  the  show,  and  a  line 
to  this  effect  appeared  in  the  ad.  Furthermore, 
in  the  interest  of  all  concerned,  the  show  was 
merchandised  with  displays  in  merchants'  win- 
dows along  with  theatre  and  attraction  credits. 

Reports  Jeffreys :  "Interest  in  this  year's 
Snow  Show  in  Berkeley  was  stimulated  by 
stirring  up  interest  among  sports  fans  and  by 
getting  the  endorsement  of  the  Berkeley  Recrea- 
tion Department." 

All  costs  of  the  promotion  were  borne  by 
the  merchants. 

Now  just  stop  to  remember  that  all  this 
activity  was  occasioned  by  a  one-reel  winter 
sport  reel.  And  keep  on  thinking  about  it  as 
you  write  "Also  Short  Subjects"  on  your  ad- 
vertising. Perhaps  if  you  think  long  enough, 
then  go  into  action,  you'll  be  on  the  right  track 
toward  getting  those  extra  dollars  at  the 
box-office. 

Warners  Launch  Series  of 

South  American  Goodwill  Shorts 

Production  by  Warner  Bros,  of  a  series  of 
South  American  goodwill  shorts  has  been 
launched  in  Santiago,  Chile,  under  the  direction 
of  Del  Frazier  from  the  Warner  studios  in 
Burbank,  Calif. 

The  pictures  are  being  made  in  cooperation 
with  the  Nelson  Rockefeller  and  John  Hay 
Whitney  committees  for  improvement  of  inter- 
American  relations. 


Magazine  Tie-up  Opportunity 

An  excellent  tie-up  opportunity  for  showmen 
with  "Joe  Smith,  American"  and  the  short 
subject  "Main  Street  on  the  March!"  is  af- 
forded through  the  editorial  page  of  the  April 
issue  of  Movie  Story  magazine.  The  leading 
editorial,  occupying  most  of  the  Pictures  and 
People  page,  sees  the  writer,  W.  H.  Fawcett, 
Jr.,  labeling  the  films  as  "timely,  important." 


March  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


Men,  Women  Vie  for  Honors  in  Lyons* 
Rooster-Crowing  Contest  at  Jamaica 


Manager  Harry  Lyons'  Rooster-Crowing  Contest,  sponsored  on  behalf  of  RKO  Pathe  News  at  the  RKO 
Alden  Theatre,  Jamaica,  L.  I.,  was  exploited  by  (left)  a  special  window  in  McCrory's  department  store, 
which  was  a  contest  in  itself,  and  (right)  cut-out  rooster  sign,  special  displays  and  man  dressed  as  rooster 
in  front  of  the  theatre.  House  sounded  like  a  barnyard  during  the  contest. 


Donald  Duck  Birthday 
Party  Pays  Dividends 

With  Donald  Duck  in  the  limelight  as  a 
■  result  of  his  income  tax  adventures,  showmen 
have  an  excellent  opportunity  to  cash  in  by 
holding  a  Donald  Duck  Birthday  Party.  You 
needn't  wait  for  Donald's  actual  birthday  to  roll 
around,  just  select  any  day  that  will  prove  most 
advantageous  to  you. 

Out  in  San  Bernardino,  Calif.,  Manager 
Charles  Long  of  the  California  staged  such  a 
Party  recently,  and  to  quote  him,  "the  results 
were  terrific  ...  we  had  to  quit  selling  seats 
at  two  o'clock  and  turn  away  200  youngsters 
with  adults." 

To  accomplish  .these  results,  however,  Long- 
emphasizes  the  fact  that  the  campaign  must  be 
thorough-going,  as  his  most  certainly  was  : 

He  planted  stories  in  the  newspapers  announc- 
ing the  show,  which  featured  ten  color  car- 
toons, two  Our  Gang  comedies,  and  the  first 
episode  of  the  "King  of  the  Texas  Rangers." 
Given  away  were  free  comic  books,  three  candid 
cameras  and  as  many  pairs  of  skates.  Through 
the  cooperation  of  the  local  schools,  which  also 
carried  announcements  on  the  bulletin  boards 
and  in  school  papers,  ten  thousand  heralds  were 
distributed. 

The  show  was  also  street-ballyhooed  by  boys 
carrying  sandwich  signs. 

After  opening  the  show  with  The  Star 
Spangled  Banner,  Long  had  a  Scout  Troop 
march  down  the  aisles  to  the  stage,  where 
Flag  ceremonies  were  conducted.  The  Cali- 
fornia management  describes  the  scene  thusly : 

"It  was  an  impressive  sight  to  see  those 
youngsters  at  attentive  salute.  Following  the 
cartoons  we  gave  away  the  gifts,  then  settled 
down  into  the  show." 

Long's  campaign  should  be  a  strong  incentive 
for  other  showmen  to  follow  the  same  pro- 
cedure. But  do  it  now  while  Donald  Duck  is 
getting  an  exceptionally  large  amount  of  pub- 
licity. 


Hammons  to  Make  Another 
"Hands"  Short  for  Paramount 

E.  W.  Hammons  has  signed  a  contract  with 
Paramount  to  make  another  short  subject  star- 
ring Dr.  Josef  Ranald,  hand-reading  expert. 
"Hands  of  Destiny,"  which  Hammons  made  for 
Paramount  release  last  year,  was  well  received 
and  was  rated  as  one  of  the  ten  best  shorts  of 
the  year  by  Besa  Short.  The  new  subject  will 
be  titled  "Hands  of  Victory." 


Cast  in  2-Reel  Musical 

Patty  Hale,  6-year-old  singer,  dancer  and 
actress  who  made  her  screen  debut  at  Warner 
Bros,  in  "Always  In  My  Heart,"  will  be  starred 
in  a  two-reel  musical  entitled  "The  Daughter 
of  Rosie  O'Grady,"  which  Jean  Negulesco  will 
direct.  The  screenplay,  written  by  Jack  Scholl, 
is  a  story  of  New  York  at  the  turn  of  the 
century.    Gordon  Hollingshead  will  produce. 

Brendel  and  Ames  Teamed 

El  Brendel  and  Elsie  Ames  will  be  teamed 
in  a  two-reel  Columbia  comedy,  "Dizzie  Lizzie 
Gets  Busy,"  set  to  go  before  the  cameras  on 
March  10.  Jules  White  will  produce  and 
direct. 


Buy  Defense  Bonds  and  Stamps 


Hog-callers,  goose-callers,  crow-callers  will 
now  have  to  move  over  for  the  cock-crowers. 
Out  in  Jamaica,  Long  Island,  Manager  Harry 
Lyons  of  the  RKO  Alden  Theatre  had  heard, 
tune  and  again,  patrons  imitating  the  voice  of 
the  RKO-Pathe  News  rooster  and  finally  de- 
cided that  he  would  arrange  a  contest  and  let 
them  crow  aloud  from  the  stage  for  cash  and 
poultry.  One  night  some  time  ago  Lyons 
staged  a  rooster-crowing  melee  with  the  audi- 
ence judging  the  winners  through  their  ap- 
plause. 

Twenty  contestants,  ten  men  and  ten  wo- 
men, stepped  on  the  stage  to  imitate  the  lord 
of  the  barnyard  just  following  the  unreeling 
of  the  RKO-Pathe  News  with  its  crowing  cock 
which  Charles  Pathe,  in  founding  the  news- 
paper of  the  screen  in  Paris  in  1906,  selected 
because  it  connoted  victory  to  the  ancient 
Gauls.  A  Jamaica  youth,  Louis  Darnicek  of 
107-33  Princeton  St.,  walked  off  with  the  first 
honors,  but  he  was  closely  pressed  by  Mrs.  J. 
Teuchtler  of  148-54  Hillside  Ave.,  Jamaica. 
Third  honors  went  to  William  Gauvreau  of 
88-14  168th  St.,  Jamaica,  and  the  barnyard 
booby  prize,  a  live  rooster,  was  carried  off 
by  Miss  F.  Miller  of  90-21  175th  St.,  Jamaica. 

Jamaica  citizens  did  not  share  in  the  vaunted 
and  traditional  belief  that  a  rooster  crows  at 
dawn,  and  held  by  some  courts  to  be  his 
sacred  right.  A  rooster  was  spotted  in  a  win- 
dow at  McCrory's  Department  Store  and  con- 
testants were  asked  to  guess  at  what  hour 
it  would  crow.  More  of  the  three  hundred 
ballots  named  early  evening  than  early  morning 
as  the  hour  in  which  the  fowl  would  cut  loose 
with  his  peon.  But  true  to  the  ancient  super- 
stition, the  watchman  reported  a  battlecry 
at  dawn.  The  winner  who  guessed  5 :05  a.m. 
was  awarded  a  month's  supply  of  fowl  for  the 
home. 

Manager  Lyons  reports  that  several  hun- 
dred persons  came  to  the  theatre  to  take  in  the 
unique  test.  The  lowly  rooster  shared  honors 
on  the  marquee  and  on  the  theatre  front  with 
the  feature  attraction. 

If  you  exhibit  Pathe  News  regularly,  here's 
your  chance  to  get  some  additional  revenue. 


Promotes  Supplement 
On  Traveltalk  Premiere 

A  twenty-page  newspaper  supplement  put  out 
to  commemorate  the  opening  of  an  outstanding 
feature  picture  is  a  rare  and  outstanding  event 
in  the  exploitation  annals  of  the  motion  picture 
industry.  But  when  such  a  supplement  is  issued 
in  connection  with  a  short  subject, — well,  it's 
news,  to  say  the  least.  And  this  was  only  a 
part  of  the  campaign  turned  in  by  Al  Burks, 
MGM  exploiteer,  on  the  occasion  of  the  world 
premiere  of  James  FitzPatrick's  new  Traveltalk 
"Colorful  North  Carolina"  at  the  Imperial  Thea- 
tre, Asheville. 

Burks  arranged  an  advance  screening  for  a 
number  of  prominent  business  men,  educators, 
and  newspaper  men.  Out  of  this  came  the  sup- 
plement in  the  Asheville  Times-Citizen  in  addi- 
tion to  more  than  a  dozen  publicity  breaks,  most 
of  them  on  the  front  page. 

Through  the  Superintendent  of  Schools  ar- 
rangements were  made  to  place  stills  from  the 
picture  on  school  bulletin  boards.  Teachers  were 
asked  to  advise  their  pupils  of  the  showing. 

Local  radio  stations  gave  considerable  time  to 
announcements  of  the  showing  without  charge. 

The  Southern  Railroad  brought  its  head  hos- 
tess to  Asheville  for  the  opening  ceremonies 
which,  in  addition  to  prominent  citizens  were 
attended  by  a  number  of  Cherokee  Indians  from 
a  near-bv  reservation  who  are  depicted  in  the 
film. 

The  subject  opened  to  the  second  largest  busi- 
ness in  the  theatre's  history.  Second  and  third 
days  were  even  larger. 


Matto  Grosso  in  Technicolor 

The  first  color  motion  picture  ever  filmed  in 
the  Matto  Grosso,  vast  and  almost  impenetrable 
Brazilian  jungle,  will  be  obtained  by  a  camera 
expedition  being  sent  to  South  America  by 
Warner  Bros.  Del  Frazier  will  head  the  party. 
From  the  shots  obtained,  Warners  will  make 
two  Technicolor  shorts. 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


ACTUAI 
OF  PEJ 
SI 


iG 

tBOR 

ON  SCREEI 


AcU#l  filming  of  the  never-to-be- 
I  forg«ten  attack  on  Bearl  Harbor — 
|  picJpTres  taken  underfire  from  the 
start — will  be,  shown  on  the 
I  scfeen  at  SchLne's  Washington  thea.- 
I  tif   Friday,  *  Saturday   and  Sunday. 

nentation,  description  and  ex- 
|  planations  are  given  by  a  world-re- 
nown commentator,  '  traveler  and 
j  analyst 

Tho  United  States  government  of- 
I  ficials  censored  these  pictures  un- 
I  til  this  time,  and  are  now  anxious  for 
I  the  public  to  know  and  see  what 
[actually  happened  on  that  fateful 
I  Sunday  morning. 

Included  on  this  program  will  tie 


terie  Auiry,  a  iavorits  singing  cow-| 
boy,  in  his  newest  portrayal,  "Cow-I 
boy  Serenade,"  "King  of  the  Texasl 
Rangers,"  serial,  Call'  of  Canada,! 
Magic  Carpet  novelty,  and  the  latest| 
world  news. 

[kussell  shows 

"normandie" 

Pictures  of  tho  "Normandie"  dis-, 
laster  will  be  shown  at  the  Schinc 
iRussell  Theatre  on  Tuesday  and 
(Wednesday,  -it  was  announced  ycG- 
|terday  by  Ed  May,  manager. 

The  disastrous  fire  and  burning 
|of  the  former  French  Luxury  Liner 
"Normandie"  which  took  place  in 
|New  York  hartjor  a  few  nights  ago 
Iwill  be  one  of,  the*  feature  attrac- 
tions. The  main  Dicture  is  Dr.  Kil- 
Idare's  Victory.' 


EXTRA!  EXTRA! 

First  Complete  and  Authentic 
Pictures  of  The 

"ATTACK  ON 
PEARL  HARBOR" 

Commentated  by  Lowell 
Thomas  , 
Filmed  under  ACTUAL  FIRE 
U.  s.  Govt.  Officials  Held 

Them  Up! 
BUT  NOW  THEY  WANT. 
YOU  TO  SEE  THEM! 


Plus! 

"Avdentures  of  Capt.  Marvel" 

If  «  SCHINE'S  *3 
ASHINGTON 
M4VSVILLE.  KENTUCKY  ■  W\ 


Newsreel  Scoops  Publicized  in  Newspaper 

When  Manager  Edward  May  of  Schine's  Russell  and  Washington  theatres,  Maysville,  Ky.,  shows  a 
newsreel  featuring  a  scoop,  he  lets  his  patrons  know  about  it.  Shown  above  are  stories  May  planted  in 
the  local  newspaper  concerning  the  Pearl  Harbor  attack  and  the  Normandie  disaster.  At  the  right  is  a 
portion  of  his  ad  showing  how  he  played  up  the  Pearl  Harbor  films.  May  also  prepared  large  signs  for 
display  in  front  of  the  theatres  and  at  busy  street  intersections. 

Modern  Pony  Express  Caravan 
Highlights  Premiere  of  Short 

Stunt  for  First  Showing  of 
New  'Occupations'  Reel  Ties 
In  With  Tire-Saving  Program 


Thousands  of  Texas  spectators  lined  the  roads 
from  Dallas  to  Denton  this  week  as  a  modern 
Pony  Express  caravan  demonstrated  methods  of 
tire  preservation  in  connection  with  the  world 
premiere  of  Paramount's  "Unusual  Occupations 
No.  3"  short  at  the  Texas  Theatre,  Denton. 
The  event  was  staged  in  celebration  of  a  se- 
quence in  the  film  which  was  photographed  at 
the  Williams  Pony  Farm  in  Denton. 

A  print  of  "Unusual  Occupations"  left  Para- 
mount's Dallas  office  Wednesday  morning  via 
Pony  Express.  First  stop  took  place  at  the  City 
Hall  where  the  rider  received  a  letter  from  the 
Mayor  and  Chief  of  Police  to  be  delivered  to 
city  officials  in  Denton.  The  caravan  was  accom- 
panied to  the  city  limits  by  Dallas  police  and  a 
police  escort.  At  the  outskirts  of  Dallas  it  was 
met  by  a  two-way  radio  car  which  broadcast 
reports  at  frequent  intervals  to  Denton  over  four 
huge  loud  speakers  placed  in  the  Courthouse 
Square,  and  every  thirty  minutes  the  Denton 
radio  station  announced  flash  news  reports  on 
the  progress  of  the  Pony  Express. 

A  stop  was  made  at  Carrollton  where  school 
was  dismissed  so  that  the  children  could 
glimpse  the  equine  parade.  Governor  Coke  Stev- 
enson of  Texas  and  an  escort  of  500  men,  wo- 
men and  children  on  horseback  met  the  Pony 
Express  at  the  outskirts  of  Denton  and  accom- 
panied it  to  the  Paramount,  Texas,  which  was 
decorated  as  a  trading  post  in  traditional  west- 
ern style.  A  corral  was  constructed  which  oc- 
cupied a  full  block  in  which  the  theatre  is  lo- 
cated, complete  with  hitching  posts  and  watering 
troughs.  Automobiles  were  prohibited  from  the 
street  for  the  way,  and  all  Denton  schools  de- 


clared a  holiday.  Approximately  12,000  people 
welcomed  the  Pony  Express  caravan. 

The  world  premiere  on  Thursday  was  attend- 
ed by  R.  J.  O'Donnell  and  Bess  Short  of  the 
Interstate  Circuit  and  Texas  state  officials. 
While  spotlights  blazed  into  the  skies,  a  cowboy 
band  entertained  in  front  of  the  theatre,  and  at- 
tending notables  broadcast  from  the  lobby. 

The  elaborate  campaign  started  two  weeks 
before  the  premiere  with  a  popularity  contest 
for  children  with  two  ponies  as  prizes,  sponsored 
by  Walgreen  Drugstores.  The  front  page  of  the 
Denton  Record-Chronicle  carried  a  streamer 
announcing  the  premiere,  and  stories  broke  daily 
in  Dallas  and  Denton  papers.  The  Denton  Cham- 
ber of  Commerce  posted  banners  all  over  the 
county  inviting  visitors  to  the  premiere,  and 
riding  clubs  from  several  local  colleges  ran  a 
contest  to  select  the  five  prettiest  co-eds  to  ride 
in  the  welcoming  parade.  Life  Magazine  and  the 
newsreels  covered  all  phases  of  the  Pony  Ex- 
press. 

On  the  Saturday  previous  to  the  opening  a 
miniature  rodeo  advertising  the  festivities  was 
staged  in  the  Courthouse  Square,  and  children 
who  bought  Defense  Stamps  received  free  pony 
rides  on  a  specially-constructed  track. 


CONNECT  SHORT  WITH  EVENT 

In  billing  short  subjects  in  theatre  adver- 
tising, the  subject  and  its  advertising  should 
in  some  way  be  connected  with  an  event,  a 
holiday,  or  better  yet,  with  some  happening 
in  the  community.  For  example,  arrange  the 
advertising  so  it  will  connect  the  short  sub- 
ject, such  as  a  Pete  Smith  Specialty,  with 
some  sports  contest  or  event.  Advertise  the 
short  subjects,  whatever  they  may  be,  as 
items  of  interest  which  are  timely  in  your 
community.  If  the  short  subjects  have  some- 
thing to  do  with  the  people  or  their  interests, 
they  will  be  accepted  with  enthusiasm  ! 

Wallace  Greig,  Granada,  Seattle,  Wash. 


SHORT  SUBJECT 

SHommnnsHip  leaders 


Charlie  Snyder 


That  usher  down  there  on  the  second  aisle  is 
liable  to  do  one  of  two  things  that  may  affect 
his  future,  discounting,  for  the  moment,  his 
eligibility  for  Selective  Service.  He  may  leave 
his  present  job  for  an- 
other, and  continue  to 
jump  from  job  to  job  for 
the  rest  of  his  life.  Or, 
if  he's  anything  like  our 
Short  Subject  Leader  this 
month,  he  may  well  stick 
to  his  post,  put  forth  a 
little  initiative  and  eager- 
ness to  learn,  and  some 
day  soon,  find  himself  in 
a  worthwhile  position. 

Charlie  Snyder  made 
his  entry  in  show  business 
as  an  usher.  Back  in  1927 
he  joined  Interstate  The- 
atres, the  original  company,  in  that  capacity. 
He  doesn't  say  how  long  he  held  the  task  of 
finding  seats  for  patrons,  except  that  during  the 
following  six  years  RKO  took  over  the  house, 
he  moved  to  the  Melba  Theatre  for  Publix,  and 
was  in  that  house  when  Interstate  took  over 
again  in  1933. 

But  the  Melba  holds  pleasant  memories  for 
Charlie,  for  it  was  in  that  house  that  he  was 
promoted  from  usher  to  assistant  manager.  He 
held  this  post  until  they  made  him  publicity 
manager.  Not  long  after  this  assignment  his 
superiors  placed  him  in  charge  of  advertising 
for  all  Dallas  neighborhood  theatres.  Thus,  in 
the  course  of  nine  years,  the  former  Majestic 
usher  worked  his  way  up  from  that  position  to 
the  advertising  post. 

In  1939  he  was  transferred  to  the  Capitol 
Theatre,  Amarillo,  and  a  year  later  moved  his 
belongings  to  Wichita  Falls,  where  he  assumed 
charge  of  the  Majestic  Theatre.  Last  June  he 
was  transferred  to  the  Wichita  Theatre  in  the 
same  town,  where  he  is  presently  located. 

Charlie  has  had  lots  of  good  laughs  during 
his  fourteen  years  in  the  industry,  but  haw-haws 
that  nearly  tore  the  buttons  off  his  vest  occurred 
when  he  was  exploiting  "Ferdinand  the  Bull" 
at  the  Capitol.  The  1,700-pound  bull  enlisted 
to  make  a  personal  appearance  in  connection 
with  the  Walt  Disney  Technicolor  cartoon  was 
nearly  human — he  could  do  everything  but  talk. 
His  antics  during  the  p.a.  drew  roars  of  laughter 
from  all  who  saw  him,  let  alone  from  Charlie, 
who  worked  with  him. 

The  Wichita  theatreman  looks  around  him 
to  be  sure  no  one  is  listening  when  he  starts  to 
answer  your  query  concerning  his  toughest  as- 
signment. He  merely  whispers  the  title  of  the 
picture  he  had  to  sell  when  he  was  publicity 
man  at  the  Melba.  You  have  to  ask  him  to 
repeat  the  title,  which  he  does,  but  not  without 
the  warning  that  he  doesn't  want  to  be  quoted. 
He  doesn't  object  to  us  giving  a  clue,  however: 
the  first  seven  letters  form  the  opposite  of  "sum- 
mers," and  the  last  two  are  what  you  said  you 
did  at  dinner  if  your  English  is  bad. 

An  idea  proved  profitable  to  Charlie  recently. 
He  submitted  the  best  one  from  Interstate  man- 
agers for  a  Pete  Smith  short,  won  $100. 

Charlie's  home  town  is  Dallas.  His  favorite 
hobby :  "trying  to  play  golf,  at  which  game  I 
do  not  excel  anything  or  anybody." 


IT'S  THE  BRAINS 
BEHIND  THE  PICTURES 
THAT  COUNT  .  .  .  AND 


Qaramoiuvb 

<J      TlPJUtt  AND 


f     HAS  BOTH 
THE  PICTURES 
THE  BRAINS! 


March  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


Six-Week  Campaign 
On  'Quiz  Kids'  Reels 
Covers  Ten  Theatres 

Department  store  cooperation  in  finding  St. 
Paul's  "Quiz  Kids"  will  play  an  important  part 
in  a  completely  coordinated  local  campaign  for 
Paramount's  "Quiz  Kids"  shorts,  according  to 
word  received  from  the  Twin  City. 

In  the  campaign,  which  broke  early  in  Feb- 
ruary, ten  theatres  in  the  Minnesota  Amusement 
Corporation  chain  are  playing  the  three  cur- 
rent "Quiz  Kids"  shorts  over  a  six-week  period 
and  are  using  an  advance  40-frame  trailer,  as 
well  as  a  20-frame  trailer  which  is  being  at- 
tached to  the  short  itself. 

The  trailers  plug  the  selection  of  the  St.  Paul 
Quiz  Kid  who  will  broadcast  when  the  network 
show  emanates  from  Station  WTCN,  St.  Paul, 
and  when  the  Kids  make  a  personal  appearance 
in  the  St.  Paul  Civic  Auditorium,  March  18, 
under  the  auspices  of  the  St.  Paul  Women's 
Institute,  an  organization  consisting  of  12,000 
women.  The  trailers  also  carry  a  cooperative 
plug  for  the  local  NBC  outlet. 

"Quiz  Kids"  one-sheets  are  on  display  at 
each  of  the  ten  theatres,  headed  by  the  Para- 
mount, first-run  St.  Paul  house.  A  special 
40x60-frame  exhibit  of  pictures  of  the  "Kids" 
in  their  travels,  including  shots  with  Jack 
Benny,  Walt  Disney,  etc.,  is  being  shown  first 
at  the  Paramount  and  then  routed  to  nine 
other  houses  in  the  circuit. 

Station  WTCN  is  carrying  42  station  breaks 
plugging  the  shorts  in  the  ten  houses.  The 
Golden  Rule,  local  department  store  sponsoring 
the  search,  is  plugging  the  one-reelers  with  a 
window  display  of  stills  as  well  as  interior  dis- 
plays of  stills  in  various  departments. 

Newspapers  Publicizing  Subjects 

The  subjects  are  getting  full-page  photo  and 
art  treatment  in  the  local  Sunday  paper  on  the 
first  page  of  the  screen-show  section.  Sched- 
uled to  run  early  this  month  is  a  special  Wo- 
men's Page  feature  on  mothers  of  "Quiz  Kids," 
illustrated  with  mother  and  child  stills. 

Search  for  the  Quiz  Kid  will  end  on  March  14 
when  Governor  Harold  Stassen  heads  the 
judges'  panel  which  includes  Archbishop  Mur- 
ray of  the  St.  Paul  Diocese,  Mayor  John  Mc- 
Donough,  Superintendent  of  Schools  Paul 
Amidon,  President  of  P.T.A.  Council  Mrs.  P.  J. 
Walsh,  and  Chairman  of  St.  Paul's  Women 
Institute  Mrs.  Harold  Wood. 

All  department  store  ads  mentioning  the 
"Quiz  Kids"  carry  plugs  for  the  shorts.  Ten 
theatres  will  distribute  5,000  giveaways  plugging 
the  search  for  the  local  Quiz  Kid  and  the 
"Quiz  Kids"  short  subjects. 

The  entire  six-week  campaign  was  planned 
by  Don  Alexander,  St.  Paul  Paramount  exploi- 
tation staff;  S.  Harold  Labow  of  the  George 
Kamen  organization,  "Quiz  Kids"  representa- 
tives ;  and  Frank  Leeming,  advertising  manager 
of  The  Golden  Rule,  cooperating  local  depart- 
ment store,  i 


Advertisement 


"An  ace  in  the  hole,  the 
dependable,  never- 
falling  Pete  Smith." 

Besa  Short 

Interstate  Theatres 


Preddy  Appeals  to  Public's  Nostalgic  Side 
As  He  Exploits  'Movie 


M 


I.CUIIK  (KHMIK'S 

!tt  THt  SAUK  i  If 
X,«IRUY  TfMPU'5 

MOM  I  «'i 

5.816.  BROBOCBST 

KOPf    ROSS  f) 


Shown  here  are  two  displays  used  by  J.  R.  Preddy, 
manager  of  the  Lakewood  Theatre,  Dallas,  to  sell 
his  "Down  Movie  Memory  Lane"  show.  Lobby 
board  at  the  right  contains  details  of  identifica- 
tion contest,  which  had  Dallas  citizenry  guessing. 

Highlights  of  History  Covered  by 
Pathe  News  Basis  for  Quiz  Contest 

An  opportunity  for  exhibitors  to  join  in  the 
celebration  of  Pathe  News'  33rd  anniversary  is 
offered  by  RKO-Radio,  distributors  of  the 
newsreel. 

From  the  company's  vast  celluloid  library  a 
pictorial  highlight  for  each  year  of  Pathe  News' 
history  has  been  chosen  and  the  entire  collec- 
tion made  into  33  stills  which  are  available  to 
exhibitors  for  theatre  front  displays. 

The  stills  may  also  be  used  for  a  newspaper 
or  theatre  quiz  contest  wherein  patrons,  shown 
the  picture,  are'  required  to  identify  the  news 
event  and  the  year  in  which  it  occurred.  Cor- 
rect answers,  which  may  also  serve  as  captions, 
are  contained  in  the  company's  March  issue  of 
Short  Subjects  Showmanship,  sent  to  all  RKO- 
Radio  accounts. 

Reproduced  also  in  the  same  issue  is  a  three- 
column  drawing  of  highlights  of  history  cov- 
ered by  the  newsreel.  Available  without  cost, 
the  drawing  has  been  designed  for  newspaper 
or  house  program  use,  and  is  also  suitable  as  a 
blowup  for  theatre  fronts. 


Cohn's  Temporary  Assignment 

Until  Larry  Darmour  is  recovered  from  his 
hospitalization  Ralph  Cohn  will  act  as  pro- 
duction chief  and  aid  in  the  preparations  of  the 
serial,  "Perils  of  the  Royal  Mounted,"  set 
for  early  filming. 

New  'Penrod'  Short  Planned 

Junior  Army  movement  enlisting  'teen-age 
youngsters  throughout  the  country  is  the  basis 
of  a  two-reel  short  to  be  made  by  Warner 
Bros,  entitled  "Penrod's  Junior  Army,"  from 
the  script  by  Joel  Malone  and  Rich  Hall. 


Langdon  Comedy  Before  Cameras 

First  comedy  for  Harry  Langdon  under  his 
newly  signed  term  contract  at  Columbia  is 
currently  in  production. 


emory  Lane  Show 

Proving  to  the  skeptics  that  boosting  short 
subjects  builds  business  (Week-end  Movie  Va- 
cation Campaign,  STR,  Sept.  6,  1941),  Mana- 
ger J.  R.  Preddy  of  the  Lakewood  Theatre, 
Dallas,  comes  through  again  with  a  selling  idea 
that  could,  and  should,  be  duplicated  by  other 
theatremen. 

His  latest  short  subject  selling  venture 
concerned  a  program  he  labeled  "Down 
Movie  Memory  Lane."  For  the  special  occa- 
sion he  booked  a  Charlie  Chaplin  comedy 
"In  the  Bank"  (1916  style)  and  a  Shirley 
Temple  comedy,  "Managed  Money"  (a  la 
1930).  His  feature  picture  was  "Big  Broad- 
cast of  1938."  While  it  is  true  he  included 
the  feature  in  all  his  exploitation,  the  two 
short  subjects  were  given  top  billing  in  all 
cases. 

Mention  of  "Memory  Lane"  was  made  by  the 
"Rialto  Ramblings"  columnist  of  The  Dallas 

Journal. 

The  Times-Herald  came  through  with  a  one- 
column,  four-inch  story  announcing  the  "pro- 
gram of  revivals  at  the  Lakewood." 

Preddy  ran  a  one-column,  three-inch  display 
ad  in  all  local  papers. 

On  his  marquee,  he  billed  the  special  show  in 
this  manner :  "Movie  Memory  Lane  Program — 
1916  thru  1938." 

Taking  a  still  from  a  movie  of  another  day, 
he  enlarged  it  for  a  lobby  display  announcing 
an  identification  contest.  Patrons  who  guessed 
the  names  of  the  two  picture  players  received 
the  privilege  of  seeing  the  program,  and  those 
who  guessed  also  the  title  of  the  picture  in 
which  the  players  appeared  received  addi- 
tional pairs  of  tickets. 

On  the  morning  of  the  opening,  2,000  heralds 
were  distributed  house-to-house.  Copy:  "Good 
morning,  neighbor,  let's  pause  a  moment.  Be- 
fore you  plan  your  activities  for  the  day,  here 
is  a  'must  do.'  See  our  'Down  Movie  Memory 
Lane'  show.  We  promise  you  laughter,  excite- 
ment, and  a  tug  at  your  heart  strings!!"  (The 
program  was  then  listed.) 

The  Lakewood  management  also  plugged  the 
program  in  his  weekly  house  organ. 

Business  was  exceptionally  good  during  the 
two-day  engagement.  Had  not  Preddy  created 
the  special  program,  had  he  not  exploited  it, 
business  would  have  been  fair.  That  should 
give  other  showmen  something  to  think  about. 


Don't  crowd  your  defense  shorts  bookings  ; 
space  them  carefully  for  better  balance. 


jasper  and  the  Watermelons 


Paramount's  "Madcap  Models"  are  the  gayest,  hap- 
piest shorts  in  the  show  business.  Book  Them  All!  £j 


cyCJ  AND  CARS 


0f  T«f  WAR.' 


Page  24 


SHOWMEN'S    TRADE"  REVIEW 


March  7,  1942 


SHORT  SUBJECTS  by  SERIES 


COLUMBIA 


Series 
All  Star  Comedies. 

Cinescopes   

Color  Rhapsodies.  .  . 
Community  Sings.  . 
Fables  Cartoons  .  .  . 


-1940-4W 
Corn- 
Sold  pleted 


-1941-42— n 
Corn- 
Sold  pleted 


International  Foru 
New  York  Parade 


Phantasies  Cartoons  . 

Quiz  Reels  

Screen  Snapshots  

Stooge  Comedies 
This  Changing  World 

Tours  

Washington  Parade .  . 
World  of  Sports  


Cartoons   

Miniatures   

Our  Gang   

Passing  Parade   

Pete  Smith  Specialties. 
Fitzpatrick  Traveltalks 

Special  Subjects   

Two  Reel  Specials  


TOTAL 


18 

All 

18 

11 

10 

9 

8 

5 

16 

10 

16 

6 

10 

8 

10 

8 

Q 
O 

All 

8 

5 

None 

4 

3 

None 

6 

3 

6 

2 

None 

None 

12 

5 

8 

7 

8 

2 

6 

All 

6 

5 

12 

9 

10 

7 

8 

All 

8 

5 

None 

6 

2 

10 

AH 

8 

4 

6 

4 

None 

12 

8 

12 

6 

130 

107 

140 

75 

WYN 

-MAYER 

18 

13 

16 

5 

10 

All 

10 

3 

9 

All 

10 

5 

9 

All 

10 

3 

14 

12 

14 

6 

12 

A" 

12 

9 

6 

All 

6 

1 

3 

78 

71 

78 

35 

PARAMOUNT 


Animated  Antics   10 

Color  Classic  None 

Fascinating  Journeys   6 

Gabby  Cartoons   8 

Headliners    8 

Hedda  Hopper   None 

Madcap  Models    6 

Paragraphics    6 

Popeye   12 

Popular  Science    6 

Quiz  Kids   None 

Robert   Benchley   4 

Speaking  of  Animals  None 

Special  Cartoon   1 

Sportlighrs    13 

Superman  Cartoons   None 

Unusual  Occupations   6 


13  None 
1  None 
All  2 
All  None 

7  6 
6 
6 

None 

12 


4 
5 
All 
All 


All 
1 

All 
All 


TOTAL 


86  86 


6 
6 
4 
6 
1 

13 
12 
6 

86 


RKO-RADIO 

^-1940-41— > 
Corn- 
Sold  pleted 


-1941-42- 
Com- 
Sold  pleted 


Series 

Disney  Cartoons   18  All  18  1 

Edgar  Kennedy   6  All  6  5 

Information  Please    13  All  13  5 

Leon   Errol   6  All  6  2 

March  of  Time   13  All  13  8 

Quintuplets   1  1  None 

Ray  Whitley   4  All  4  2 

Picture  People    13  10  13  8 

South  America   None  3  None 

Special  Subjects   1 

Sportscopes   13  All  13  7 


TOTAL    87     All       86  39 

REPUBLIC 

Meet  the  Stars  

20TH  CENTURY-FOX 


12 


Adventures  of  Newsreel 

Cameraman   

4 

3 

4 

4 

Dribble  Puss  Parade  

4 

1 

None 

Fashion  Forecast  

4  None 

None 

Magic  Carpet  

8 

10 

12 

5 

Believe  It  Or  Not  

None 

1 

None 

Sports  Reviews 

6 

7 

6 

'5 

Terrytoons   

26 

All 

26 

17 

World  Today   

None 

4 

4 

4 

TOTAL   

52 

52 

52 

35 

UNITED 

ARTISTS 

World  In  Action  

None 

12 

3 

UNIVERSAL 

Cartunes   

13 

All 

13 

6 

Musicals   

13 

All 

13 

9 

Special  Subjects   

1 

1 

1 

1 

Stranger  Than  Fiction... 

15 

All 

15 

8 

Variety  Views  

15 

All 

15 

10 

TOTAL   

57 

57 

57 

34 

VITAPHONE- WARNER  BROS. 


Preparing  Subject  for  Release 

"Churchill's  Island,"  the  two-reel  short  that 
has  just  been  awarded  special  mention  by  the 
Academy  of  Motion  Picture  Arts  and  Sciences 
in  Hollywood,  is  now  being  prepared  for  release 
by  Warwick  Pictures.  The  film  is  one  of  a 
monthly  series  of  two-reelers  on  the  facts  behind 
the  headlines,  edited  by  Stuart  Legg,  to  be  dis- 
tributed by  United  Artists  under  the  general 
heading  of  "The  World  in  Action."' 


3 

Broadway  Brevities 

9 

All 

12 

8 

Elsa  Maxwell  

3 

All 

None 

6 

Hollywood  Novelties 

6 

All 

6 

'4 

3 

Looney  Tunes   

16 

All 

16 

8 

3 

Melody  Masters   

10 

All 

10 

5 

3 

Merr.'e  Melodies   

26 

All 

26 

15 

3 

Special  Subjects  

2 

2 

None 

Sports  Parades   

10 

All 

10 

*5 

8 
5 

Technicolor  Specials  .  . 

6 

All 

6 

4 

3 

TOTAL   

83 

88 

86 

49 

44 

GRAND  TOTAL  . 

.  578 

552 

609 

322 

Baggott  in  Passing  Parade 

King  Baggott,  who  was  an  established  motion 
picture  actor  in  the  days  when  Pearl  White 
was  jumping  on  and  off  trains  and  film  admis- 
sions were  five  cents,  has  an  important  part  in 
John  Nesbitt's  latest  Passing  Parade  subject, 
"Fears." 


"Puppetoon  Revue  of  1942"  has  been  set  as 
an  early  production  for  Paramount  by  George 
Pal.  The  Technicolor  short  will  be  the  last 
of  six  Puppetoons  for  the  1941-42  program. 


Bader  Resigns  Pal  Post 

Dave  Bader  has  resigned  as  general  manager 
of  George  Pal  Productions  and  is  leaving  for 
New  York  on  another  proposition  which  he 
will  announce  shortly.  Jack  Miller,  former  story 
head  for  Pal,  takes  over  Bader's  post. 


NEWSREEL 
SYNOPSES 

(Released  Wednesday,  March  4) 

PARAMOUNT  (No.  54) — A.A.U.  track  meet  in  New 
York;  Academy  Award  dinner  in  Hollywood;  British 
soldiers  here  on  secret  mission ;  Dutch  ship  arrives 
at  Seattle;  Horses  used  for  beach  patrols  in  California; 
R.A.F.  raiders  sweep  over  France;  Golden  Gloves 
tournament  in  New  York;  Donald  Nelson  speaks  to 
nation. 

MOVIETONE  (Vol.  24,  No.  51)— Donald  Nelson 
speaks  to  nation ;  Oil  tanker  torpedoed  off  Asbury 
Park,  N.  J.;  R.A.F.  raiders  sweep  over  France; 
Academy  Award  dinner  in  Hollywood;  Southern  belles 
compete  for  "Miss  Florida"  title  at  Miami;  Racing  at 
Hialeah  Park;  Philadelphia  Athletics,  Cleveland  In- 
dians, New  York  Giants,  Chicago  Cubs  in  training; 
Torger  Tokle  sets  new  ski-jumping  marks. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  249)— Oil 
tanker  torpedoed  off  Asbury  Park,  N.  J. ;  Donald  Nel- 
son speaks  to  nation;  R.A.F.  raiders  sweep  over 
France;  Academy  Award  dinner  in  Hollywood;  South- 
ern belles  compete  for  "Miss  Florida"  title  at  Miami; 
Racing  at  Hialeah  Park  (except  Chicago,  New  York 
and  Philadelphia)  ;  New  York  Giants  train  (New  York 
only);  Philadelphia  Athletics  train  (Philadelphia  only); 
Chicago  Cubs  warm  up  at  Catalina  (Chicago  only); 
Torger  Tokle  sets  new  ski-jumping  mark  at  Iron 
Mountain,  Mich. 

PATHE  (Vol.  13,  No.  54)— Tanker  in  flames  off 
Jersey  coast;  Pacific  Coast  defense  cavalry  motorized; 
Donald  Nelson  speaks  to  nation;  British  troop  re- 
view at  U.  S.  Army  post;  Academy  Award  dinner  in 
Hollywood;  Tokle  year's  standout  ski  jumper;  A.A.U. 
track  meet  in  New  York;  Racing  at  Hialeah  Park; 
Big  league  training  starts:  New  York  Giants  (New 
York  only) — Philadelphia  Athletics  (Philadelphia  only) 
— Cleveland  Indians  (Cleveland  only) — Chicago  Cubs 
(Chicago  only). 

UNIVERSAL  (Vol.  15,  No.  63)— Tanker  aflame  off 
Jersey  coast;  Army  air  force  on  the  alert  in  Pacific 
Northwest;  Academy  Award  dinner  in  Hollywood; 
Donald  Nelson  speaks  to  nation ;  Dies  Committee  shows 
peacetime  Japanese  intrigue;  Tokle  sets  new  ski 
record;  Racing  at  Hialeah  Park;  R.A.F.  blasts  Nazi 
strongholds ;  New  York  Giants  in  training. 

(Released  Saturday,  March  7) 

PARAMOUNT  (No.  55)— Flag  Day  in  Mexico; 
American  killed  in  Burma;  Storms  hit  East  Coast; 
Roosevelt  starts  tenth  year;  Trout  season  opens  in 
Missouri;  Battle  of  Moscow;  A.E.F.  in  Ireland;  Dawn 
patrol  over  Pacific. 

MOVIETONE  (Vol.  24,  No.  52)— Survivors  of  tor- 
pedoed destroyer  landed;  Battle  of  Moscow;  Convoy 
ships  to  Pacific;  A.E.F.  in  Ireland;  Morgenthau  on 
taxes;  Storms  hit  East  Coast;  Lockhart  rewarded; 
Fighting  incendiary  bombs;  Bowling  at  Columbus,  O.; 
Yanks,  Cards  train ;  Golden  Gloves  bouts. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  250)— Dawn 
patrol  over  Pacific;  A.E.F.  in  Ireland;  Roosevelt 
starts  tenth  year;  Morgenthau  on  taxes;  Russians  ham- 
mer invaders;  Prisoners  in  war  production  (except 
Atlanta,  Charlotte,  Dallas,  New  Orleans) ;  Gale  hits 
New  England;  Launch  destroyer  in  Texas  (Dallas  and 
New  Orleans  only)  ;  Glamor  wins  Defense  Bonds  (At- 
lanta, Charlotte  only)  ;  Yanks  train  (except  St.  Louis) ; 
Cards  train  (St.  Louis  only);  Bowling  at  Columbus,  O. 

PATHE  (Vol.  14,  No.  55) — Roosevelt  starts  tenth 
year;  Dawn  patrol  over  Pacific;  Lockhart  rewarded; 
Battle  of  Moscow;  A.E.F.  in  Ireland;  Congressmen 
buy  Defense  Bonds;  Chrysler  home  now  maritime 
school;  U.  S. -Brazil  pact;  Bowling  at  Columbus,  O.; 
Gale  hits  East  Coast;  Yanks  train  (New  York  only). 

UNIVERSAL  (Vol.  15,  No.  64)— Battle  of  Moscow; 
A.E.F.  in  Ireland;  Morgenthau  on  taxes;  Dawn 
patrol  over  Pacific;  Lockhart  rewarded;  U.  S.-Brazil 
pact;  Fighting  incendiary  bombs;  Gale  hits  East 
Coast;  Bowling  at  Columbus;  Yanks  train;  Biscayne 
Regatta  at  Miami. 


Darla  Hood  Leaves  Our  Gang 

Darla  Hood,  leading  lady  in  Our  Gang  Com- 
edies for  more  than  five  years,  has  graduated 
to  feature-picture  ranks  and  will  be  replaced  by 
6-year-old  Janet  Burston,  who  will  appear  in 
"Surprised  Parties,"  now  in  production. 


•„  Wa'  -  Firsf  in  Peae«  and 


March  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


WmA 


Argentine  Question  (Interesting) 

RKO  (23,108)  March  of  Time  No.  8     20  mins. 

Dealing  with  the  dilemma  in  which  Argentina 
finds  herself,  this  subject  goes  a  long  way 
toward  explaining  to  Americans  the  seriousness 
of  the  problems  confronting  the  richest  of  the 
South  American  countries.  About  half  of  the 
commentary  is  spoken  by  an  Argentinean  who 
explains  rather  well  the  sources  of  friction  be- 
tween Argentina  and  the  United  States.  The 
U.  S.  ban  on  imports  of  Argentine  beef  even 
from  areas  not  infected  by  hoof  and  mouth 
disease  is  one  of  the  leading  differences,  he 
shows.  But  Argentina  and  the  U.  S.  are 
hardly  neighbors  as  the  commentator  points 
out — 6,000  miles  is  a  long  way  as  distances 
go.  Buenos  Aires  is  nearly  as  close  to  London 
as  it  is  to  New  York  and  is  a  lot  closer  to 
Africa  and  southern  Europe.  One  may  draw 
the  conclusion  from  this  subject  that  Argen- 
tina will  endeavor  to  retain  her  rather  pre- 
carious neutrality  and  at  the  same  time  main- 
tain friendship  with  the  United  States. 


interesting  depictions  of  novel  hobbies  and  occu- 
pations. An  air  line  pilot  who  spends  his  spare 
time  making  guns ;  a  family  that  has  built  a 
profitable  business  out  of  the  creation  of  nov- 
elty jewelry  from  the  scales  of  the  much 
despised  gar  fish ;  a  trick  horse  performing  in 
a  manner  that  would  make  Ringling  jealous; 
and  a  soldier  that  has  solved  the  ever  constant 
problem  of  a  snack  between  meals  for  the  army 
men — he  is  a  fire  eater  and  sword  swallower — 
are  all  part  of  this  well  handled  novelty  reel. 


This  Is  Blitz! 

UA  World  in  Action  No.  1 


(Grim  Realism) 

21  mins. 


Desert  Ghost 


(Entertaining) 


Universal  (6378)  Stranger  Than  Fiction 

No.  8  9  mins. 

The  title  on  this  is  not  descriptive.  While 
the  opening  sequence  deals  with  the  work  of  an 
ex-auto  salesman  forced  to  find  work  in  the 
sunshine  and  hitting  upon  the  novel  motion  of 
making  novelty  knick  knacks  out  of  the  dead 
cactus  trees  of  Arizona,  there  are  several  other 


What  the  United  Nations  are  facing  in  this 
new  kind  of  war  is  realistically  shown  in  this 
absorbing  two-reel  subject.  It  isn't  pleasant  by 
any  means,  and  the  horror  of  some  of  its  scenes 
will  make  many  a  person's  blood  run  cold ;  but 
it  is  indisputable  evidence  that  Allied  strate- 
gists are  fully  aware  of  the  blitzkrieg  methods 
and  that  they  are  taking  measures  to  meet 
them.  Much  of  the  footage  has  been  taken 
from  confiscated  German  films  showing  the 
effectiveness  of  the  fast-moving  mechanized 
divisions,  with  the  aid  of  the  air  arm,  in  para- 
lyzing the  resistance  of  the  defenders.  These 
scenes  are  followed  by  pictorial  evidence  of 
methods  now  being  effected  by  the  Allied  na- 
tions to  counteract  the  effects  of  the  German 
warfare  and  to  prevent  the  repetition  of  another 
Pearl  Harbor.  The  subject  is  the  first  of  a 
series  which  United  Artists  plans  to  release  on 
a  monthly  basis. 


Flashing  Blades  (Good) 

Universal  (6358)  Variety  Views  No.  8   9  mins. 

The  outstanding  popularity  of  skating  as 
entertainment  are  depicted  in  this  reel,  show- 
ing the  specialties  that  graced  the  32nd  Annual 
Ice  Carnival  at  Toronto,  Ont.  There  are  times 
when  the  camera  angles  seem  a  bit  confusing 
but  any  momentary  disappointment  is  made  up 
in  the  various  single,  duo,  foursomes,  and  en- 
semble routines  that  are  performed  at  a  dizzying 
pace  to  the  accompaniment  of  ear-pleasing 
music.  11  year  old  Ann  Scott,  World's  Cham- 
pion figure  skating  juvenile,  is  the  ace  per- 
former. Opening  shots  show  the  contrast  be- 
tween the  old  mill  pond  of  the  '90's  and  the 
modern  arena. 


Sky  Pastures  (Good) 

Universal  (6359)  Variety  Views 

No.  9  9y4  mins. 

This  subject,  dealing  with  the  annual  pil- 
grimage of  the  colossal  herds  of  sheep  across 
the  Great  Divide  every  year  in  search  of  green 
pastures  andtoolerclimate,  isboth>educational  and 
interesting.  The  film  takes  up  where  the  severe 
heat  and  burned  out  pastures  make  it  necessary 
for  the  herders  to  take  their  flock  on  the  long 
upwark  trek  over  snow-capped  mountains  to 
the  verdant  feeding  grounds  that  are  supervised 
and  maintained  by  the  U.  S.  Government.  There 
is  constant  pictorial  splendor  and  a  pleasing  por- 
trayal of  action  depicting  the  duties  and  leisure 
moments  of  the  sheep  herders  and  their  dogs. 


WIFE  0FGENERALJ.ING 

^Stift-kJ'     .    S^e  MUU  Blown  Up.  ^^m^. 


WHO  WAS  THIS  WHITE  WOMAN    ®f  Hcwgch      ^  ^ 


WHO    PASSED   AS   THE   WIFE  OF 
GENERAL  LING  —  AND  HELD  THE 
FATE  OF  CHINA  IN  HER  HANDS  .  .  . 
• 

A  PROVEN  HIT 

PICTURE  PATRONS  EVERYWHERE 
WANT  FAR  EAST  STORIES  — 

THIS  IS  A  GREAT  ONE 

-BOOK  IT  TODAY- 
thru-all 

ASTOR  DISTRIBUTORS 

EXCHANGES  EVERYWHERE 


Killings  fay  the  ^Cn* 
<  graced  CIviliaos-Totai 
j  Chmese  Dead  Was  33,000  Jg 


BANDIT  OR  BENEFACTOR!  ...  WHO  WAS  GENERAL  LING? 

WAS  HE  IN  THE  EMPLOY  OF  JAPAN 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


^artetp  Club  Botes; 

JOHN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Gin  Rummy  Contest  to  Begin  Satur- 
day; Fiskes  Bring  Record  Crowd  for 
Family  Night;  Membership  Drive  On 

The  big  news  at  Tent  No.  1  now  is  the  Gin 
Rummy  Contest  to  begin  next  Saturday  night. 
About  60  members  have  entered  to  date  with 
several  additional  applications  on  the  way.  The 
contest  will  be  run  on  the  elimination  basis. 
Next  Saturday  men  will  play  men  in  singles  and 
the  ladies  will  play  each  other.  The  following 
Saturday  night  men  will  choose  other  men  as 
partners  and  ladies  will  choose  ladies  as  part- 
ners. Then  on  the  following  Saturday  night 
mixed  couples  will  compete  from  which  will  be 
chosen  the  Tent  No.  1  champions.  It  all  prom- 
ises to  be  a  great  deal  of  fun  and  very  profitable 
for  the  winner  as  the  first  prize  is  a  $25  defense 
bond  with  additional  prizes  of  all  kinds.  Pete 
Dana,  Chairman  of  the  contest,  promises  a  real 
time  for  all. 

Last  Friday  night  proved  to  be  a  new  record- 
breaker  for  Family  Night  attendance.  Eileen 
and  Bob  Fiske  presided  as  host  and  hostess  and 
brought  in  a  new  high  in  attendance  despite 
one  of  the  heaviest  snowstorms  of  the  season. 
The  register  turned  up  guests  from  South  Da- 
kota, Nebraska,  Texas,  Illinois,  Ohio,  New 
York,  West  Virginia,  Iowa  and  Kentucky. 

Highlight  of  the  evening  was  a  Waltz  Con- 
test over  which  Lawrence  Welk  presided  as 
judge.  The  winners  were  pretty  Nannette 
Steinhuaser  and  her  partner,  Art  Levy;  the 
prize,  a  bottle  of  champagne.  Inasmuch  as 
Welk  describes  his  music  as  the  Champagne 
Music  of  Lawrence  Welk,  we  "gilded  the  Lily" 
so  to  speak  and  presented  him  with  a  bottle  of 
his  own  champagne  in  appreciation  of  his  help. 
Next  Friday  night,  the  attendance  mark  may 
fall — Sheriff  Bob  Corbett  and  his  lovely  wife 
will  preside  and  if  anyone  will  turn  in  a  record 
crowd,  he  will. 

C.  C.  Kellenberg,  General  Chairman  of  the 
membership  drive,  reports  that  the  drive  is 
under  full  steam  ahead  with  a  large  number  of 
applications  already  in  the  "pending"  drawer 
with  others  on  the  way. 


Tent  No.  4— St.  Louis 

City  Wide  Campaign  in  Theatres  to 
Aid  Navy  Relief  Association  Set  for 
March  17;  Luncheon  Spot  Changed 

A  city-wide  theatrical  campaign  to  aid  the 
Navy  Relief  Association  is  planned  by  the 
Variety  Club  for  March  17  with  all  theatres  in- 
volved giving  a  large  percentage  of  the  proceeds 
to  the  Navy  Relief  Association.  Special  pro- 
grams will  be  featured  in  all  cooperating  the- 
atres on  that  day  and  plans  are  also  under  way 
for  induction  on  the  stages  of  many  theatres  of 
recruits  for  the  Navy,  with  full  ceremonies,  etc. 
Lieut.  James  S.  Douglass,  U.  S.  Navy  public 
relations  officer  in  St.  Louis,  is  arranging  de- 
tails in  cooperation  with  a  Variety  Club  com- 
mittee, consisting  of  Edward  Arthur,  chairman, 
Lou  Ansell,  Fred  Wehrenberg,  George  Wie- 
gand,  Matt  Schuler  and  J.  L.  Kaufman. 

Chief  Barker  Harry  Arthur,  Assistant  Chief 
Barker  Louis  K.  Ansell  and  the  Crew  are  con- 
sidering various  plans  for  permanent  club  head- 
quarters. Temporary  quarters  are  now  at 
the  Coronado  Hotel. 

The  daily  luncheons  at  the  Coronado  have 
been  abandoned  in  favor  of  a  similar  plan  in 
the  Piccadilly  Room  Restaurant  in  the  Hotel 
Melbourne.  On  the  second  and  fourth  Fridays 
of  each  month,  a  combined  Variety  Club  and 
luncheon  meeting  will  be  held.  Last  week's 
meeting   was    in   charge    of   Assistant  Chief 


Barker  Ansell  in  the  absence  of  Chief  Barkei 
Arthur. 

Barker  Al  Rosecan,  who  has  been  sunning 
his  already  olive  complexion  on  the  sands  at 
Miami  Beach  for  the  past  two  weeks,  likes  it 
so  well,  he  threatens  to  stay  there. 

Bob  Hilton,  Altec  district  manager,  was  the 
guest  of  Barker  Tom  Canavan,  local  Altec 
representative.  Bob  was  formerly  a  member 
of  Memphis  Tent  No.  20  and  is  up  for  charter 
membership  in  the  new  Chicago  Tent. 

Barkers  Tony  Matreci,  Eddie  Arthur  and  Les 
Kaufman  are  attending  drill  twice  each  week 
as  members  of  the  Missouri  State  Reserve 
Guard. 

Barker  James  Arthur,  F  &  M  counsel,  has 
been  besieged  with  requests  by  Variety  members 
for  interpretations  of  the  new  tire  rationing 
rules.  It  looks  as  though  a  cycle  club  may 
evolve.  Maury  Davis'  rotund  waistline  should 
automatically  make  him  president  of  any  such 
organization. 

Dick  Fitzmaurice,  newly  appointed  manager 
of  the  St.  Louis  Theatre,  is  being  groomed  for 
Variety  membership.  The  membership  commit- 
tee also  reports  that  the  other  names  on  its 
list  should  double  the  membership  ere  long. 


Tent  No.  5— Michigan 

State's  Theatres  Collect  $56,000  tor 
March  of  Dimes;  Wade  Allen  Tries 
Out  New  Saturday  Frolic  Policy 

Michigan  theatres  turned  in  a  total  in  excess 
of  $56,000  for  the  March  of  Dimes  Campaign, 
with  a  few  lone  dollars  still  struggling  in,  we 
learn  from  Pioneer  J.  Oliver  Brooks,  who  was 
state  co-chairman  with  Paul  Schlossman— an- 
other Pioneer  who  was  was  on  the  sick  list. 
Pioneer  Ed  Beatly,  also  unable  to  attend  the 
banquet  because  of  illness,  is  back  at  his  desk. 

New  Saturday  night  Frolic  policy  is  being 
tried  out,  under  the  genial  chairmanship  of 
Barker  Wade  Allen.  The  latest,  tried  last  Sat- 
urday, is  a  Basket  Social — the  first  on  record 
for  the  usually  dignified  clubrooms  of  Detroit 
Variety.  The  boys  and  gals  bring  their  own 
baskets,  there's  an  auction  for  the  popular  ones, 
and  everybody  gets  circulating  around  and  has 
a  grand  good  time.  Charlie  Perry  and  the  Mrs. 
had  a  lot  to  do  with  it,  celebrating  Adams  The- 
atre night. 

We  didn't  have  time  to  tell  you  before  what 
a  big  success  Co-Operative  Theatres  Night  was. 
Everybody  and  his  wife  seemed  to  turn  out,  and 
the  grand  Buermele  Sweepstakes  was  declared 
a  favorite  for  all.  Only  complaint  was  that  the 
whole  thing  was  pre-arranged  by  the  eminent 
master  of  ceremonies,  Jackson  Hurford,  Sr. 

David  M.  Idzal,  Chief  Barker,  is  back  from 
the  National  Theatres  Convention  in  Hollywood. 


Tent  No.  10 — Indianapolis 

Tent  Establishes  Two  Canteens  for 
Service  Men;  Membership  Meeting  on 
Sat.;  Barkers  See  Wrestling  Bouts 

Indianapolis  Barkers  have  struck  on  a  new 
idea  which  not  only  bears  on  patriotism  but 
puts  new  teeth  in  their  charity  work.  With  the 
city  in  the  heart  of  troop  movements  where 
thousands  of  service  men  arrive  and  leave  daily 
two  large  canteens  have  been  established.  The 
canteens  receive  some  support  from  the  USO 
but  lack  many  items  that  bring  cheer  to  the 
uniformed  men.  Cigarettes,  tobacco,  cokes, 
stamped  envelopes,  cookies,  candy,  gum,  matches 
and  other  such  items  are  needed  badly.  Tent 
proposes   to  contribute  many  of  these  items 


which  will  bear  a  small  seal  stating  it  is  cleared 
through  Variety's  military  service.  This  move- 
ment should  spread  to  many  clubs  which  are 
doing  much  military  work  these  days.  The 
committee  handling  the  Indianapolis  Variety 
Military  service  work  consists  of  Guy  Craig 
of  Columbia;  Art  Landes,  theatrical  costumer, 
Claude  McKean  of  Warner  Bros,  and  Carl 
Niesse,  owner  of  the  Vogue  Theater. 

Claude  Allison  is  now  assistant  to  Barker 
Dudley  Williston.  A.  C.  Zaring  is  back  on  both 
feet  again.  Milt  Krueger  is  in  Florida.  Nor- 
man Moray  visited  Claude  McKean.  Norman 
Sproul  visited  J.  H.  Stevens.  Mrs.  Morrie 
Leko  entertained  the  McKeans,  Fendricks, 
Niesse,  Stevens,  Collins  with  a  midnight  supper. 

Sol  Greenberg  not  only  ships  films  but  delivers 
Vogue  patrons.  Marc  Wolf  is  bacheloring  while 
his  wife  is  out  of  town.  Art  Lanes  is  on  a  big 
trip.  Abe  Baker  in  military  service  serves  as 
Fort  Harrison  theatre  manager.  Private  Slack, 
famous  buck  private  of  the  1917  war,  is  playing 
the  Ambassador  and  Rivoli  Theatres.  Laddie 
Hancock  is  on  a  goodwill  tour. 

Wrestling  fans  seen  at  Barker  Lloyd  Carter's 
tussle  show  were  Earl  Cunningham,  Earl  Pen- 
rod^  John  Servaas,  Don  Hammer  and  A.  C. 
Zaring.  Penrod,  by  the  way,  has  been  enter- 
taining some  of  his  fellow  Barkers  in  his  fine 
new  home. 

A  general  membership  meeting  has  been  called 
by  Chief  Barker  Kenneth  Collins  for  this  Satur- 
day. 


Tent  No.  U— Washington 

St.  Patrick's  Affair  Scheduled  for  the 
Night  Before;  Club  Complimented  for 
Part  in  March  of  Dimes 

On  March  16,  eve  of  St.  Patrick's  Day,  the 
lads  and  lassies  will  gather  at  the  rooms  to  hear 
again  the  story  of  how  the  old  sod  was  rid  of 
the  snakes.  For  sure,  there  will  be  a  modern 
touch  and  Chief  Barker  Vince  Dougherty  has 
assigned  such  sons  of  the  sod  as  Al  Folliard  and 
Bob  Grace  to  do  the  providings.  Come  one  and 
come  all  for  the  shindig  for  to  be  sure  t'will 
be  a  foine  one,  begorra. 

The  Tent  has  just  come  in  for  some  very 
nice  words  and  compliments  from  the  Commis- 
sioners of  the  District  of  Columbia  for  the  fine 
showing  on  the  March  of  Dimes  and  the  mid- 
night shows  and  entertainment  committee  activi- 
ties. All  told,  the  local  theatres  gave  the  local 
committee  $42,000.  Carter  Barron,  chairman 
of  the  March  of  Dimes  Committee,  said  it  was 
his  greatest  experience  in  Washington  because 
of  the  unanimous  response  of  every  single  exhib- 
itor in  this  city.  With  John  Payette,  Barron 
was  also  co-chairman  of  the  entertainment  com- 
mittee which  brought  all  the  glamour  from 
Hollywood  to  the  Capital. 

Barker  Hartley  of  the  Dallas  Tent  was  a  very 
welcome  visitor  to  the  Capital  Tent.  Steward 
Bob  Pruett  still  extends  his  kindly  invitation 
to  our  visiting  barkers  to  come  to  the  club 
rooms  when  in  town.  Barker  Frank  Boucher, 
formerly  with  the  Schine  Circuit,  has  taken 
over  the  managership  of  all  of  Barker  Fred 
Kogod's  theatres  here,  which  operate  as  the 
K-B  Amusement  Company. 


Tent  No.  16— Omaha 

Eddie  Shafton,  Omaha  attorney  and  property 
master  of  the  Tent,  has  joined  the  Army.  He 
reported  to  Fort  Leavenworth  on  March  2. 
In  addition  to  his  office  in  the  Omaha  Tent,  he 
is  also  District  Representative  and  Chairman 
of  the  Law  Committee  of  the  Variety  Clubs 
of  America. 

(More  Variety  Notes  on  Next  Page) 


March  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


Tent  No.  17— Texas 

Ladies  Inaugurate  Weekly  Luncheons; 
Joseph  Cunningham  Speaks  at  Club's 
Weekly  Meeting  on  Law  and  Its  Origin 

The  Ladies  of  Tent  No.  17  inaugurated  their 
regular  Tuesday  luncheon  most  successfully  last 
week.  Fifty-six  ladies  attended.  Mrs.  Marcello 
Griffith,  wife  of  Chief  Barker  Griffith,  was 
hostess  for  the  day. 

Mr.  and  Mrs.  "Doc"  Allen  were  host  and 
hostess  at  the  bingo  party  last  Saturday  night, 
which  was  attended  by  the  largest  gathering 
of  the  new  year. 

During  the  past  week,  Barkers  S.  L.  Oakley, 
J.  O.  Hill,  and  Hyman  Charninsky  celebrated 
birthdays. 

Joseph  Cunningham,  1st  Assistant  Criminal 
District  Attorney  of  Dallas,  was  the  guest 
speaker  at  Monday's  luncheon.  Mr.  Cunning- 
ham was  a  most  impressive  talker  and  discussed 
law  from  its  origin  to  date.  He  pointed  out  the 
responsibilities  of  each  and  every .  citizen  as 
regards  the  enforcement  of  law  throughout  the 
country,  laying  particular  stress  on  the  un- 
Americanism  of  persons  seeking  to  be  excused 
from  jury  service. 

During  the  past  week  visitors  at  the  Dallas 
Tent  included  Arthur  Berger,  Toledo,  Ohio ; 
Mr.  and  Airs.  George  Phelps  of  Oklahoma 
City ;  E.  C.  Jones  of  Bournemouth,  England ; 
D.  S.  Cheklin  of  Nottingham,  England;  Ben 
Goodwin  of  Kansas  City;  Harry  T.  Huff  of 
Chicago;  Alec  Moss  of  New  York;  and  Quen- 
tin  Reynolds,  the  famed  war  correspondent. 


Tent  No.  18— Dayton 

Harry  Condron's  2800  Club  Destroyed 
by  Fire;  Many  Barkers  on  Florida 
Vacations;  Henry  Burkhardt  Back 

Disaster  in  the  form  of  a  destructive  fire  hit 
one  of  our  best  known  members  this  week — - 
Harry  E.  Condron  suffered  the  loss  of  his  2800 
Club  on  the  Lebanon  Pike,  about  four  miles 
south  of  Dayton.  The  night  club,  one  of  the 
most  sumptuous  in  Ohio,  was  completely  de- 
stroyed by  the  fire.  Condron  is  also  proprietor 
of  Condy's  Aquarium  Bar  in  Dayton. 

As  is  usual  about  this  time  of  the  year  many 
members  of  Tent  No.  18  have  either  made  or 
started  the  annual  hegira  to  Florida.  Herb 
Byrd,  past  Chief  Barker,  just  returned  from  a 
vacation  at  Miami  Beach  and  Fort  Lauderdale. 

At  present,  Roy  Wells,  also  past  Chief  Barker, 
is  spending  two  weeks  in  Florida  with  his  wife 
and  family.  Contemplating  early  trips  are  Dough 
Guy  Paul  Banker  and  Fred  Krimm. 

Henry  Burkhardt,  prominent  Dayton  philan- 
thropist, is  back  from  his  annual  physical  check- 
up at  Battle  Creek,  Michigan,  and  is  expected 
to  be  a  frequent  visitor  for  another  18  months. 

Tent  No.  18  lost  one  of  its  most  active  mem- 
bers recently  when  Sergt.  Charles  Baumann  was 
recalled  to  service  in  the  Armed  Forces.  He  is 
stationed  in  Texas.  Another  member,  Bob 
Smith,  secretary  pro  tem,  is  expected  to  leave 
about  March  12. 

Among  those  attending  the  annual  Cinema 
Dinner  at  Cincinnati  last  week  were  Fred 
Krimm  and  Chief  Barker  Bill  Keyes. 


Tent  No.  19— Baltimore 

New  Chief  Barker  Every  Year;  Tent 
Seeks  Charity  to  Sponsor;  Collier 
Prophesies  Dinner-Dance  Success 

The  Tent  will  have  a  new  chief  barker  every 
year,  it  was  voted  by  the  Board  of  Directors  at 
their  last  meeting.  Chief  Barker  Bernard  Sea- 
man, who  holds  the  office  now,  announced  that 
the  plan  of  asking  for  voluntary  loans  from 
members  to  pay  off  the  club's  indebtedness 
would  be  abandoned  but  that  new  ways  and 
means  will  be  worked  out  instead. 

Chief  Barker  Seaman  also  told  the  directors 


 Meet  ttie  CUiepu  

Joe  Hiller — Tent  No.  1 

Joe  Hiller  is  apparently  a  "No.  1"  man.     For  the 
first  time,  on   November   1,   1941    (November  is  the 
eleventh   month,  and  there  are  two  one's  in  eleven) 
he   was   elected   Chief  Barker 
of  the  Pittsburgh  Variety  Club 
Tent  No.   1.  And  for  another 
"one,"   he  was  the   first  non- 
£t  resident  member  of  the  Pitts- 

burgh Tent. 

wf*"l     "*  For  five  years  Joe  has  been 

a  resident  member  of  Variety 
Clubs,  and  for  eight  years  he 
has    been    owner    of    the  Joe 
^^Ak^--  filler  Agency,  an  office  of  the 

^R^T  k^^M  National  Theatrical  Exchange. 
I  |t  MA  I  Prior  to  1934  he  served  as 
^H4tP<  ■  manager    of    Waterson,  Berlin 

•'  jB      I  &    Snyder,    music  publishers, 
I  taking   over  the  job  in  1927, 

 ^^HH^^MHHBs  the  same  year  in  which  he  wed 

Evelyn  Silverman.  The  Hillers 

have  no  children. 

As  for  his  birthplace,  the  name  of  the  last  school 
from  which  he  graduated,  his  favorite  playing  sport 
and  his  favorite  spectator  sport,  Joe  remains  silent. 
Perhaps  he  remembers  that  old  adage,  "Silence  is 
golden." 

Joe  Hiller  possesses  to  a  very  marked  degree  that 
characteristic  which  predominates  in  show  business — 
which  is  a  strong  and  very  active  interest  in  charitable 
causes.  He,  perhaps,  is  without  a  peer  in  show  business 
in  this  trait  of  being  charitable  minded.  Under  his 
administration  the  Pittsburgh  Tent  is  adding  to  its  fine 
record  for  spreading  happiness,  comfort  and  cheer  in 
children's  homes,  hospitals  and  among  the  ill  and  under- 
privileged. 


that  he  thought  the  Tent  should  adopt  some 
definite  charity  obligations  of  which  it  would 
be  the  sole  sponsor.  The  Welfare  Committee 
was  asked  to  make  a  full  report  on  the  "Frank- 
lin Street  Clinic"  idea  at  the  next  board  meet- 
ing. 

Rodney  Collier,  general  chairman  of  the  Din- 
ner Dance  Committee,  promised  that  this  year's 
affair  would  be  the  biggest  and  best  ever  held. 
Edward  Perotka,  who  is  working  on  the  pro- 
gram, asked  for  redoubled  efforts  on  the  part 
of  the  Barkers  in  selling  advertisements. 


Tent  No.  22— Oklahoma  Cvy 

Jimmy  Burge  Joins  Coast  Guard;  Glen 
Alt's  Son  Back  in  Town;  Barkers  Ac- 
tive in  Civilian  Defense  Council 

One  of  Tent  22's  most  active  members,  Jimmy 
Burge,  enters  the  Coast  Guard  Service  on 
March  17.  Jimmy  will  be  inducted  at  Ft. 
Worth,  Texas,  and  sent  immediately  to  New- 
Orleans  for  a  6  weeks'  training  course.  Jimmy 
has  been  Chairman  of  the  Entertainment  Com- 
mittee,  and   also  Chairman   of   the  Publicity 


Advertising  Clinic   Feb.  28,  p.  13 

Building  Prestige  for  Profit, 

Feb.  7,  p.  18;  Feb.  14,  p.  13 
Equipment  &  Maintenance. Feb.  28,  pp.  19-29 
Exploitation  Campaigns — by  Pictures 


Ball  of  Fire  Feb.  14,  p.  12 

Bedtime  Story.  Feb.  14,  p.  15 

Blossoms  in  the  Dust, 

Feb.  14,  p.  15;  Feb.  21,  p.  16 

Hellzapoppin'   Feb.  14,  p.  12 

Here  Comes  Mr.  Jordan  Feb.  21,  p.  16 

Honky  Tonk   Feb.  7,  p.  18 

Johnny  Eager   Feb.  14,  p.  19 

Look  Who's  Laughing  Feb.  14,  p.  15 

Man  Who  Came  to  Dinner ...  Feb.  7,  p.  18 

Smilin'  Through   Feb.  21,  p.  14 

Song  of  the  Islands  Feb.  28,  p.  12 

Sullivan's  Travels   Feb.  21,  p.  16 


Committee  since  the  Club's  organization,  and 
has  been  an  energetic  worker  in  practically 
every  activity  of  the  Club. 

Michele  Morgan  and  Paul  Henreid,  RKO 
stars  of  "Joan  of  Paris,"  were  entertained  by 
several  Club  members  at  a  cocktail  party  on 
Tuesday,  March  3.  The  stars  are  appearing 
in  person  at  the  State  Theatre.  Before  visiting 
the  club  rooms,  they  made  a  personal  inspection 
tour  of  the  Variety  Club  Health  Center. 

Glen  Alt's  son,  G.  A.  Alt,  who  recently  en- 
tered the  Air  Corps,  was  sent  to  California  for 
primary  training  and  was  recently  suddenly 
transferred  back  to  Will  Rogers  Field  here  in 
Oklahoma  City.  G.  A.  and  some  of  his  buddies 
from  the  air  field  were  guests  at  the  Club's 
Saturday  Night  Bingo  Party. 

Variety  Club  members  are  extremely  active 
in  the  Civilian  Defense  Council  of  Oklahoma 
City  and  County,  of  which  Chief  Barker  L.  C. 
Griffith  is  General  Chairman  and  Barker  Henry 
Griffing  is  Executive  Chairman.  Barker  W.  P. 
Moran  is  Chairman  of  the  Recreation  and  Wel- 
fare Division,  which  arranges  for  recreation  and 
entertainment  for  soldiers  at  all  airports,  train- 
ing schools  and  camps.  Weekly  entertainments 
must  be  arranged  for,  and  all  matters  such  as 
transportation,  stage  arrangements,  etc.,  are 
handled  by  Moran's  Committee.  Serving  on  the 
Committee  with  Barker  Moran  are  Barkers 
Bob  Hutchinson,  Tom  Reed,  C.  B.  Akers,  B.  J. 
McKenna  and  Harry  McKenna. 

Tent  22  is  sponsoring  the  sale  of  Defense 
Stamps  and  Bonds  through  the  theatres  of 
Oklahoma.  Barkers  C.  B.  Akers  and  B.  J. 
McKenna  were  officially  appointed  by  Secretary 
of  the  Treasury  Morgenthau  as  State  Theatre 
Chairmen  of  the  Defense  Savings  Staff.  An 
elaborate  press  book,  written  by  Barker  Akers 
is  now  on  the  presses  and  will  be  ready  for  dis- 
tribution next  week.  The  signing  of  theatres 
throughout  the  State  will  be  undertaken  by 
Barkers  traveling  in  this  territory  for  the  vari- 
ous distributors.  A  copy  of  the  Oklahoma  press 
book  will  be  mailed  to  the  Chief  Barker  of 
every  Variety  Tent.  The  press  book  is  filled 
with  ideas  for  placing  Defense  Stamps  and 
Bonds  in  the  hands  of  the  public  and  shows 
the  theatre  men  how  they  may  participate  in 
this  great  program  in  a  practical  manner. 

Barker  Max  Brock  of  Lawton,  Oklahoma,  is 
now  in  the  service  of  Uncle  Sam,  and  has  been 
assigned  as  an  instructor  in  the  Field  Artillery 
at  Fort  Warren,  Wyoming. 

As  a  part  of  the  Defense  Stamp  Program, 
all  of  the  salesmen  and  Barkers  traveling  out 
of  the  Oklahoma  City  offices  are  carrying  De- 
fense Stamp  Books,  and  each  Barker  is  placing 
a  Defense  Stamp  in  his  book  each  day.  Any 
Barker  who  catches  another  without  his  daily 
addition  already  taken  care  of  receives  a  Stamp 
from  the  offending  Barker  as  a  bonus  for  catch- 
ing him  unaware.  This  means  lots  of  laughs 
and,  incidentally,  lots  of  savings  for  the  sales- 
men. Many  of  the  boys  have  already  purchased 
four  or  more  Bonds  through  this  method. 


Exploitation  Campaigns — by  Stunts 

"Blind  Date"   Feb.  21,  p.  16 

Dance  Contest   Feb.  7,  p.  18 

Department  Store  Stunt  Feb.  21,  p.  14 

Newspaper  Contest   Feb.  14,  p.  19 

Radio  Ballvhoo   Feb.  21,  p.  16 

Safety  Club   Feb.  7,  p.  18 

Get  Acquainted  Idea  Feb.  14,  p.  12 

January  1942,  Index  Feb.  7,  p.  22 

Press  Books,  Streamlined  Feb.  28,  p.  11 

Program  Construction, 

Feb.  21,  p.  16;  Feb.  28,  p.  11 

Showbuilder   Feb.  7,  pp.  25-31 

Showmanalyses 

Joan  of  Paris  Feb.  7,  p.  20 

Lady  Is  Willing  Feb.  14,  p.  14 


FEBRUARY,  1942  INDEX 

A  listing  of  the  highlights  of  the  past  month's  issues 
of  STR,  indexed  and  cross-indexed  for  ready  reference 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


STR  West  Coast  Offices 


Guaranty  Building 


6331  Hollywood  Blvd.        Hollywood,  Calif.        Telephone,  Hollywood  1390 


PROGRAM  NOTES  FROM  THE  STUDIOS 

New  Binnie  Barnes  Assignment/  Joe  E.  Lewis  Signs  U  Deal/ 
Beery  Starts  32nd  Year  in  Films/  Sammy  Kaye  Jives'  Iceland 


MGM  is  trying  to  borrow  Jack  Oakie  from 
20th  Century-Fox  for  one  of  the  top  roles 
in  its  production  of  the  New  York  musical 
success,  "Panama  Hattie."  Oakie  has  just 
returned  from  a  tour  of  Army  camps  in  the 
East. 


James  Craig  has  been  assigned  the  male 
lead  opposite  Maureen  O'Hara  in  RKO's 
"One  Hour  of  Glory,"  which  will  go  into 
production  late  this  month. 


Binnie  Barnes  and  John  Wayne  are  the 
cast  tops  in  Republic's  "In  Old  California," 
scheduled  to  roll  this  week  under  the  direc- 
tion of  William  McGann.  The  picture  is  the 
first  under  Miss  Barnes'  new  three-picture 
contract  with  the  studio.  Wayne  winds  up 
his  work  in  Universal's  "The  Spoilers"  in  a 
few  days  and  reports  immediately. 


Clifford  Odets  has  checked  in  at  Warner 
Bros,  to  write  the  screenplay  of  "Rhapsody 
In  Blue,"  based  on  the  life  and  songs  of  the 
late  George  Gershwin.  Ira  Gershwin  and 
Kathryn  Scola  collaborated  on  the  assembly 
of  the  original  material. 

Rex  Ingram,  negro  character  actor,  planed 
in  from  New  York  and  reported  to  Columbia 
for  one  of  the  important  supporting  roles  in 
the  George  Stevens  production,  "Three's  A 
Crowd,"  starring  Cary  Grant,  Jean  Arthur 
and  Ronald  Colman. 


Joe  E.  Lewis,  the  comedian  now  at  the 
Copacabana  in  New  York,  has  been  signed 
by  Universal  to  a  seven-year  contract,  calling 
for  two  pictures  a  year. 


Anthony  Quinn  and  Vladimir  Sokoloff  have 
been  cast  for  important  roles  in  "The  Road 
to  Morocco,"  Paramount's  musical  produc- 
tion reuniting  Bing  Crosby,  Bob  Hope  and 


General  Sherman's  Orders 

Associate  Producer-Director  George  Sherman  tells 
his  gang  how  he  wants  the  next  scene.  Lynn 
Merrick,  Don  "Red"  Barry  and  Al  St.  John 
harken  to  the  boss  on  the  set  of  Republic's 
"Jesse  James,  Jr." 


Dorothy  Lamour.  David  Butler,  who  directed 
"Caught  in  the  Draft,"  one  of  last  year's  top 
money  makers,  will  handle  the  megaphone. 


Camera  work  is  scheduled  to  start  this  week 
on  "Marshal  of  Sundance,"  newest  in  Mono- 
gram's "Range  Busters"  series  featuring 
Ray  Corrigan,  John  King  and  Max  Terhune. 
S.  Roy  Luby  directs  for  Producer  George 
W.  Weeks. 


Wallace  Beery  is  expected  back  at  MGM 
this  week  to  start  work  in  "Jackass  Mail," 
which  marks  his  32nd  year  in  the  motion  pic- 
ture business.  Norman  McLeod  directs  for 
Producer  John  Considine,  Jr.  Marjorie  Main 
has  the  feminine  lead. 


Rags  Ragland  and  Joe  Yule  have  been 
added  to  the  cast  of  MGM's  "Manhattan 
Maisie,"  which  Roy  Rel  Ruth  directs  with 
Ann  Sothern  and  Red  Skelton  in  the  leads. 


Sammy  Kaye  and  his  band  will  supply 
the  music  for  Sonja  Henie's  "Iceland,"  sched- 
uled for  early  production  at  20th  Century- 
Fox.  Jack  Oakie  will  handle  the  comedy  and 
John  Payne  the  romantic  lead. 


Producer-Director  Edward  H.  Griffith  and 
two  assistants  are  now  scouting  the  Southern 
California  coastline  to  find  suitably  a  wild 
stretch  of  beach  for  location  shots  for 
"Frenchman's  Creek,"  pirate  yarn  which 
Griffith  will  make  for  Paramount.  Griffith 
has  already  approved  costume  designs  for  the 
picture. 


Brenda  Marshall,  with  her  hair  now  jet 
black,  reported  back  to  Warner  Bros,  for  her 
role  with  Charles  Boyer  and  Joan  Fontaine  in 
"The  Constant  Nymph." 


Shirley  Patterson,  recently  signed  on  a 
term  contract  by  Columbia,  has  been  assigned 
a  featured  role  in  "He  Kissed  the  Bride," 
which  co-stars  Joan  Crawford  and  Melvyn 
Douglas.  Alexander  Hall  is  directing  for  Pro- 
ducer Edward  Kaufman. 


Producer  Edward  Small  has  signed  Lud 
Gluskin  and  Eddie  Paul  as  musical  directors 
for  "Friendly  Enemies"  and  "Annie  Roo- 
ney"  respectively.  This  is  Gluskin's  second 
assignment  with  Small  within  the  past  year. 
Last  summer  he  scored  "International  Lady." 


Wallace  Ford,  Frank  Sully  and  Luana 
Walters  head  the  cast  of  PRC's  "Rogues  in 
Clover,"  currently  before  the  cameras  under 
Hamilton  McFadden's  direction. 


Anne  Jeffreys,  blue-eyed  and  blonde,  has 
been  signed  to  a  term  contract  at  Republic. 
Miss  Jeffreys  made  her  debut  in  films  in  the 
Nelson  Eddy  picture,  "I  Married  An  Angel." 
She  was  born  in  Goldsboro,  North  Carolina, 
19  years  ago. 


"Pardon  My  Sarong"  Rolls 

"Pardon  My  Sarong,"  latest  Abbott  and  Cos- 
tello  starrer  at  Universal,  went  before  the  cam- 
eras under  the  direction  of  Erie  C.  Kenton. 


The  Big  Three 


Gregory  La  Cava,  who  is  producing,  directing 
and  writing  Universal's  "Lady  In  a  Jam,"  con- 
fers with  the  co-stars  of  the  picture,  Irene 
Dunne  and  Patric  Knowles. 


HOLLYWOOD 
STUDIO 

round-up 

Cameras   started  rolling  this  week  on  the 
following  new  productions: 
COLUMBIA 

SUBMARINE  RAIDER — Principals :  John  Howard, 
Marguerite  Chapman,  Eileen  O'Hearn,  Bruce  Bennett. 
Director,  Lew  Landers. 


METRO-GOLD  WYN-MAYER 

ONCE  UPON  A  THURSDAY— Principals:  Marsha 
Hunt,  Barry  Nelson,  Marjorie  Main,  Virginia  Weidler. 
Director,  Jules  Dassin. 

MANHATTAN  MAISIE — Principals:  Ann  Sothern, 
Red  Skelton,  Rags  Ragland.    Director,  Roy  Del  Ruth. 


MONOGRAM 


AUNT  EMMA  PAINTS  THE  TOWN— Principals : 
Roger  Pryor,  Zasu  Pitts.    Director,  Jean  Yarbrough. 


PARAMOUNT 


ROAD  TO  MOROCCO— Principals:  Bing  Crosby, 
Bob  Hope,  Dorothy  Lamour.    Director,  David  Butler. 


PRODUCERS 

MEN  OF  SAN  QUENTIN— Principals :  J.  Anthony 
Hughes,  Eleanor  Stewart,  Jeff  Sayre.  Director.  William 
Beaudine. 

ROGUES  IN  CLOVER— Principals:  Wallace  Ford, 
Frank  Sully,  Luana  Walters.  Director,  Hamilton  Mc- 
Fadden. 


REPUBLIC 


WESTWARD  HO.— Principals:  Bob  Steele, 
Tyler,  Rufe  Davis.    Director,  Jack  English. 


Tom 


20th  CENTURY-FOX 

THUNDER  BIRDS — Principals  :  Gene  Tiemey,  Pres- 
ton Foster,  Dana  Andrews,  James  Gleason.  Director, 
William  A.  Wellman. 


UNIVERSAL 


PARDON  MY  SARONG— Principals:  Bud  Abbott, 
Lou  Costello,  Ink  Spots,  Tip,  Tap  &  Toe.  Director, 
Erie  C.  Kenton. 


WARNER  BROTHERS 

THE  HARD  WAY— Principals :  Ida  Lupino,  Joan 
Leslie,  Jack  Carson.    Director,  Vincent  Sherman. 

ACROSS  THE  PACIFIC  —  Principals :  Humphrey 
Bogart,  Mary  Astor,  Sidney  Greenstreet.  Director, 
John  Huston. 


March  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


WANDERING 

AROUND 
HOLLYWOOD 

uuMt  tke  "6UU*ne>i" 


Shirley  Temple  told  Producer  Edward 
Small  that  of  all  the  actors  in  Hollywood 
she'd  prefer  Guy  Kibbee  to  play  her  grand- 
father in  "Annie  Rooney"  and  a  couple  of 
hours  later,  Kibbee  was  signed  for  the  part. 
Wonder  if  Ed  could  fix  us  up  with  a  grand- 
mother— say,  Barbara  Stanwyck  or  Lana 
Turner. 


We  ran  into  Fay  McKenzie  over  at  Re- 
public, and  now  we  know  why  they  call  her 
the  Camera  Appeal  Girl — and  you  don't  need 
a  camera  to  find  that  out.  Just  a  swell  kid 
that's  going  places. 


We  chinned  with  Charles  E.  Ford  before  he 
planed  out  for  Miami  on  the  first  leg  of  his  trip 
to  Brazil,  where  he  will  assist  Clyde  Elliott  in 
the  production  of  Monogram's  "Catch  'Em 
Alive."  Hope  Charlie  forgets  his  promise 
to  bring  us  back  a  live  lion  cub  as  a  play- 
mate for  our  pooches.  It  might  not  work  out. 


Hats  off  to  George  Glass  and  the  United 
Artists  crowd  for  the  first  really  constructive 
idea  that  will  conserve  tires  for  the  review- 
ers. While  the  others  did  a  lot  of  talking 
George  was  silent — but  his  action  proved 
louder  than  words. 


Whitney  Bolton,  David  O.  Selznick's 
publicity  chief,  wants  the  world  to  know  that 
the  top  male  character  in  "Jane  Eyre"  is 
Edward  Rochester  not  EDDIE  Anderson, 
better  known  as  Rochester.  It  would  be  fun 
to  see  Ronald  Colman  playing  the  latter  in 
blackface.  Or  are  we  talking  out  of  turn. 


Bob  Hope  will  emcee  the  luncheon  hon- 
oring Cecil  B.  DeMille  on  March  10,  which 
will  be  attended  by  all  the  industry's  big  wigs. 
Bob,  although  he  never  appeared  in  a  De- 
Mille epic,  should  be  able  to  top  some  of  his 
previous  emcee  jobs. 


Warner  Bros.'  big  three,  Star  Bette  Davis, 
Producer  H.  B.  Wallis  and  Director  Michael 
Curtiz  have  been  announced  for  the  forth- 
coming production  of  "Now,  Voyager,"  an 
all-star  combination  for  anyone's  dough.  It 
looks  like  an  Academy  Award  winner,  in  the 
making. 


Warners  May  Team  Sisters 

Providing  contractual  negotiations  are  suc- 
cessful, Joan  Fontaine  and  Olivia  de  Havilland, 
sisters  in  real  life,  will  be  co-starred  by  Warner 
Bros,  in  "Devotion."  The  screenplay  is  being 
written  by  Theodore  Reeves  and  the  film  is 
slated  to  go  before  the  cameras  in  early  sum- 
mer. Currently  Miss  Fontaine  is  at  the  Burbank 
lot  for  the  first  time  in  her  career,  co-starring 
with  Charles  Boyer  in  "The  Constant  Nymph." 


CASTING  TROUBLE 

Republic's  casting  office  is  having  trouble 
getting  Chinamen  to  play  Japs  for  scenes 
in  "Remember  Pearl  Harbor."  Finally  50 
were  induced  to  sign  contracts  by  promising 
them  they  could  wear  "I  Am  A  Chinaman" 
buttons  on  their  screen  costumes  out  of  range 
of  the  cameras. 


Monogram  Starts  Seven 
Features  This  Month 

A  heavy  schedule  of  new  productions  is  an- 
nounced for  Monogram  studios  this  month,  with 
seven  pictures  set  to  go  before  the  cameras. 
"Aunt  Emma  Paints  the  Town,"  first  of  the 
new  films,  went  into  production  a  few  days  ago. 

Second  picture  of  the  month  is  "Marshal  of 
Sundance,"  a  Range  Busters  feature,  to  be  fol- 
lowed by  "The  Corpse  V  anishes,"  "Where 
Trails  End,"  "She's  in  the  Army,"  "Do  Not 
Disturb"  and  "Down  Texas  Way."  The  latter 
is  the  sixth  in  the  Rough  Riders  series. 

The  above  shooting  schedule  will  maintain  the 
company's  "one-picture-a-week"  policy. 


"Me,  Murderer"  Bruce'  Latest 

RKO  is  negotiating  with  Scenarist  George 
Bruce  for  his  latest  ' original,  "Me,  Murderer." 
It  is  reported  the  studio  is  considering  the  story 
as  a  co-starring  vehicle  for  Cary  Grant  and 
Maureen  O'Hara.  Bruce  recently  completed  the 
screenplay  of  "Annie  Rooney"  for  producer  Ed- 
ward Small. 


Claudette  Colbert  to  Star 
In  Par.'s  "No  Time  for  Love" 

Claudette  Colbert  will  portray  a  glamorous 
news  photographer  on  the  staff  of  a  large  na- 
tional magazine  in  her  next  Paramount  picture, 
"No  Time  for  Love."  Fred  MacMurray  will  co- 
star,  appearing  as  a  sand  hog,  who  is  working 
on  a  river  tunnel.  The  picture,  scheduled  as  one 
of  the  top  productions  for  the  coming  season, 
will  be  directed  by  Mitchell  Leisen.  It  is  adapted 
from  an  original  screen  story  by  Robert  Lees 
and  Fred  Rinaldo. 

Leisen  is  currently  lining  up  supporting  play- 
ers, and  expects  to  get  the  cameras  rolling  early 
in  April,  when  Miss  Colbert  ends  her  skiing 
holiday  in  Sun  Valley. 


"Submarine  Raider"  Cast  Set 

The  cast  of  Columbia's  "Submarine  Raider" 
is  headed  by  John  Howard  and  Marguerite 
Chapman,  supported  by  Eilee  O'Hearn,  Bruce 
Bennett,  Larry  Parks,  William  Wright,  Forrest 
Tucker  and  Warren  Ashe.  Lew  Landers  directs. 


HOUSE  OF  ERRORS  (Prod.)  Comedy. 
Principals:  Harry  Langdon,  Charles  Rogers, 
Marian  Marsh.  Plot:  Two  delivery  boys 
working  for  a  newspaper,  get  mixed,  up  in  a 
scoop  story  about  a  machine  gun  invention. 
They  get  into  many  hilarious  situations  be- 
fore things  are  finally  straightened  out.  Pro- 
ducer-Director, B.  B.  Ray.  Release,  April  10. 

PANTHERS  CLAW  (Prod.)  Mystery. 
Principals:  Sidney  Blackmer,  Rickey  Vallin. 
Plot:  An  entire  opera  troupe  is  involved  in 
the  murder  of  one  of  its  stars.  The  police 
find  several  suspects  other  than  those  in  the 
troupe,  but  cannot  solve  the  mystery  until 
an  unexpected  clue  develops.  Director,  Wil- 
liam Beaudine.   Release,  April  19. 

NOT  A  LADIES  MAN  (Col.)  Drama. 
Principals:  Paul  Kelly,  Fay  Wray,  Douglas 
Croft,  Don  Beddoe,  Eileen  O'Hearn.  Plot: 

The  son  of  divorced  parents  lives  with  his 
father.  When  his  young  and  pretty  school 
teacher  accompanies  him  home  to  report  his 
conduct,  and  he  sees  his  father  attracted  by 
her,  he  starts  trouble.  The  unhappiness  this 
causes  his  father  makes  him  confess  his 
meanness,  and  see  that  the  two  get  together 
again.    Director,  Lew  Landers. 

SHEPHERD  OF  THE  OZARKS  (Rep.) 
Drama.  Principals:  Weaver  Brothers,  Mari- 
lyn Hare,  Frank  Albertson,  Thurston  Hall. 
Plot:  A  young  lieutenant  in  the  U.  S.  Army 
Air  Corps  is  forced  to  bail  out  of  his  plane 
over  an  isolated  community.  There  he  un- 
covers a  plot  by  his  own  father,  who  is  head 
of  a  big  aluminum  company,  to  cheat  the 
townspeople  out  of  their  aluminum-bearing 
bauxite  ore  land.  The  son  notifies  the  gov- 
ernment who  steps  in  and  buys  the  stuff  for 
national  defense.  Director,  Frank  McDonald. 

MY  HEART  BELONGS  TO  DADDY 
(Para.)  Comedy.  Principals:  Richard  Carl- 
son, Martha  O'Driscoll,  Cecil  Kellaway, 
Frances  Gifford,  Florence  Bates.  Plot:  A 
college  professor  finds  himself  an  unwitting- 
host  to  a  pretty  widow.  The  widow  has  an 
infant  who  upsets  the  household,  which  hap- 
pens to  include  the  professor's  marriage-bent 
ex-sister-in-law.   Director,   Robert  Siodmak. 

SWEETHEART  OF  THE  FLEET  (Col.) 
Comedy.  Principals:  Jinx  Falkenburg,  Joan 
Woodbury,  Joan  Davis,  Don  Beddoe,  Brenda 
&  Cobina.  Plot:  An  advertising  agency  de- 
cides that  a  great  advertising  stunt  would 
be  to  unmask,  at  a  gigantic  recruiting  rally, 
the  two  mystery  girls  on  a  radio  program. 


and  make  them  the  Sweethearts  of  the  Fleet. 
Their  objectionable  looks  force  the  agency 
to  have  their  own  beautiful  girls  front  for 
them.  This  causes  trouble  until  the  recruits 
decide  the  models  will  do.  Director,  Charles 
Barton. 

MEXICAN  SPITFIRE  SEES  A 
GHOST  (RKO)  Comedy.  Principals:  Lupe 
Velez,  Leon  Errol,  Charles  "Buddy"  Rogers, 
Elisabeth  Risdon,  Minna  Gombell,  Donald 
McBride.  Plot:  In  this  picture  Leon  Errol 
has  to  play  two  real  persons  and  two  imper- 
sonations. As  the  English  Lord,  he  is  seeking 
much-needed  financial  aid  for  his  importing 
company.  When  as  Uncle  Matt,  he  is  told 
that  he  cannot  go  to  the  Lord's  huge  coun- 
try place,  he  poses  as  a  butler.  He  is  kept 
busy  alternating  his  characterizations,  much 
to  the  hilarity  of  everyone.  Director,  Leslie 
Goodwins.  Release,  June  26. 

BUTCH  MINDS  THE  BABY  (Univ.) 
Comedy-Drama.  Principals:  Virginia  Bruce, 
Brod  Crawford,  Dick  Foran,  Shemp  Howard, 
Porter  Hall.  Plot:  A  safe  cracker,  just  out 
after  a  ten-year  stretch,  promises  his  police- 
man friend  to  go  straight.  As  janitor  of  an 
apartment  building,  he  is  called  on  to  take 
care  of  an  infant,  who  belongs  to  a  widow 
the  policeman  loves.  When  the  policeman  is 
suspended  because  of  something  the  gang 
does,  the  safecracker  sets  out,  with  the  baby, 
to  straighten  things  out.  Director,  Albert  S. 
Rogell. 

MEET  THE  STEWARTS  (Col.)  Drama. 
Principals:  Frances  Dee,  William  Holden, 
Grant  Mitchell,  Marjorie  Gateson,  Ann  Gillis, 
Danny  Mummert.  Plot:  This  tells  of  the 
troubles  of  a  young  married  couple  when  the 
wife,  a  rich  girl  disinherited  because  of  her 
marriage,  tries  to  live  on  a  budget.  Debts 
cause  unhappiness,  misunderstandings  and 
eventual  separation,  but  they  are  brought  to- 
gether again  when  he  learns  that  she  has 
taken  a  job,  in  order  to  earn  money  to  pay 
off  all  the  bills  she'd  accumulated.  Director, 
Alfred  E.  Green. 

UNSEEN  ENEMY  (Univ.)  Spy.  Principals: 

Irene  Hervey,  Don  Terry,  Leo  Carillo,  Andy 
Devine,  Lionel  Royce,  Turhan  Bey.  Plot: 
A  young  Canadian  Intelligence  officer  joins 
a  captured  Nazi  ship  Commander  at  a  con- 
centration camp,  in  order  to  worm  out  of 
him,  his  espionage  orders.  They  escape  to- 
gether to  the  U.  S.  and  there  the  Canadian 
is  able  to  get  to  the  bottom  of  the  plot  and 
stop  it.  Director,  John  Rawlins. 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


Herexs  How  Distributors 
Stand  on  1941-42  Product 


COLUMBIA 

Completed 

3003  Bedtime  Story 

3004  You  Belong  to  Me 

3005  Men  in  Her  Life 

3007  Lady  Is  Willing 

3008  Texas 

3009  Ladies  in  Retirement 

3015  Go  West,  Young  Lady 

3016  Three  Gir's  About  Town 

3017  Blondie  Goes  to  College 
3020  Two  Latins  From 

Manhattan 

3022  Sing  For  Your  Supper 

3023  Harmon  of  Michigan 

3024  Honolulu  Lu 

3026  Secrets  of  the  Lone  Wolf 
3028  Confessions  of  Boston 
Blackie 

3030  Ellery  Queen  and  the 

Murder  Ring 

3031  Close  Call  for  Ellery  Queen 

3034  Man  Who  Returned  to  Life 

3035  Cadets  on  Parade 

3036  Stork  Pays  Off 

3039  Harvard  Here  I  Come 

3040  Mystery  Ship 

3041  Blonde  From  Singapore 

3201  Royal  Mounted  Patrol  (W) 

3202  Riders   of  the   Bad  Lands 

(W) 

3203  West  of  Tombstone  (W) 

3209  King  of  Dodge  City  (W) 

3210  Roaring  Frontiers  (W) 

3211  Long  Star  Vigilantes  (W) 
Shut  My  Big  Mouth 
Lawless  Plainsman  (W) 
Bullets  for  Bandite  (W) 
Adventures  of  Martin  Eden 
Invaders 

Tramp,  Tramp,  Tramp 

Awaiting  Release 

North  of  the  Rockies  (W) 
Devil's  Trail 
Alias  Boston  Blackie 
Blondie's  Blessed  Event 
Prairie  Gunsmoke  (W) 
Two  Yanks  in  Trinidad 
Canal  Zone 

Down  R;o  Grande  Wsy  (W) 
Prairie  Gunsmoke  (W) 
Just  Another  Dame 
Desperate  Chance  for  Ellery 

Queen 
Highly  Irregular 

In  Production 

Hello  Annapolis 
He  Kissed  the  Bride 
Submarine  Raider 
Sweetheart  of  the  Fleet 
Meet  the  Stewarts 
Three's  a  Crowd 
Not  a  Ladies  Man 

MGM 

Completed 

201  Dr.  Jekyll  and  Mr.  Hyde 

202  Lady  Be  Good 

203  Down  in  San  Diego 

204  Honky-Tonk 

205  Married  Bachelor 

206  Smi'in'  Through 

207  Feminine  Touch 

208  Chocolate  Soldier 

209  Unholy  Partners 

210  Shadow  of  the  Thin  Man 

211  Two  Faced  Woman 

212  H.  M.  Pulham,  Esq. 

213  Design  For  Scandal 

214  Tarzan's  Secret  Treasure 

215  Kathleen 

216  Babes  on  Broadway 

217  Dr.  Kildare's  Victory 

218  Johnny  Eager 

219  Mr.  ani  Mrs.  North 

220  Bugle  Sounds 

221  Joe  Smith,  American 

222  Woman  of  the  Year 

223  Vanishing  Virginian 

224  Yank  on  the  Burma  Road 

225  We  Were  Dancing 

226  Born  to  Sing 

227  Salute  to  Courage 

228  This  Time  For  Keeps 

229  Courtship  of  Andy  Hardy 
I  Married  an  Angel 

Rio  Rita 

Fingers  at  the  Window 
Mokey 

Kid  Glove  Killer 

Awaiting  Release 

Panama  Hattie 

Tarzan  Against  the  World 

Mrs.  Miniver 

Tortilla  Flat 

Ship  Ahoy 

Sunday  Punch 

In  Production 

Somewhere  I'll  Find  You 
Crossroads 

Grand  Central  Murder 
Manhattan  Maisie 
Once  Upon  a  Thursday 
Dr.  Kildare  (untitled) 
Her  Cardboard  Lover 


MONOGRAM 

Completed 

Arizona  Bound  (W) 

Gentleman  From  Dixie 

Stolen  Paradise 

Let's  Go  Collegiate 

Underground  Rustlers  (W) 

Borrowed  Hero 

Gun  Man  From  Bodie  (W) 

Zis   Boom  Bah 

Riot  Squad 

Road  to  Happiness 

Freckles  Comes  Home 

Thunder  River  Feud  (W) 

Tonto  Basin  Outlaws  (W> 

Top  Sergeant  Mulligan 

Spooks  Run  Wild 

Saddle  Mountain  Roundup  (W) 

Double  Trouble 

I  Killed  That  Man 

Lone  Star  Law  Men  (W) 

Mr.  Wise  Guy 

Forbidden  Trails  (W) 

Below  the  Border  (W) 

Law  of  the  Jungle 

Man  from  Headquarters 

Private  Snuffy  Smith 

Maxwell  Archer,  Detective 

Rock  River  Renegades  (W) 

Black  Dragon 

Western  Mail  (W) 

Awaiting  Release 

Arizona  Roundup  (W) 
Ghost  Town  Law  (W) 
Man  With  Two  Lives 
Klondike  Fury 

In  Production 

Aunt  Emma  Paints  the  Town 


PARAMOUNT 

Completed 

Block  No. 

{New  York  Town 
Buy  Me  That  Town 
Hold  Back  the  Dawn 
Nothing  But  the  Truth 
Henry  Aldrich  For  President 

{Skylark 
Among  the  Living 
Birth  of  the  Blues 
Night  of  Jan.  16th 
Glamour  Boy 

{Sullivan's  Travels 
No  Hands  on  the  Clock 
Bahama  Passage 
Pacific  Blackout 
Mr.  Bug  Goes  to  Town 

{Riders  of  the  Timberline 
Secrets  of  the  Wastelands 
Stick  to  Your  Guns 
Outlaws  of  the  Desert 
Twilight  on  the  Trail 

{Remarkable  Andrew 
Fly  By  Night 
Torpedo  Boat 
Fleet's  In 
Lady  Has  Plans 

{Great  Man's  Lady 
Henry  and  Dizzy 
True  to  the  Army 
My  Favorite  Blonde 
This  Gun  for  Hire 
Louisiana  Purchase 
Undercover  Man  (W) 

Awaiting  Release 

Reap  the  Wild  Wind 

Sweater  Girl 

Night  in  New  Orleans 

Tombstone 

Dr.  Broadway 

American  Empire 

I  Live  on  Danger 

Out  of  the  Frying  Pan 

Holiday  Inn 

Beyond  the  Blue  Horizon 
Wildcat 

Mr.  and  Mrs.  Cugat 
Take  a  Letter  Darling 
Palm  Beach  Story 
Black  Curtain 

My  Heart  Belongs  to  Daddy 

In  Production 

Forest  Rangers 

Mrs.  Wiggs  of  the  Cabbage  Patch 

Glass  Key 

Road  to  Morocco 

Henry  Aldrich,  Editor 


PRODUCERS 
RELEASING  CORP. 

Completed 

202  Girl's  Town 

205  Hard  Guy 

206  Duke  of  the  Navy 

207  Broadway  Big  Shot 

210  Too  Many  Women 

213  Miracle  Kid 

214  Today  I  Hang 

215  Law  of  the  Timber 
230  Swamp  Woman 

251  Texas  Man  Hunt  (W) 

252  Raiders  of  the  West  (W) 

257  Billy  the  Kid  Wanted  (W) 

258  Billy  the  Kid's  Round-Up 

(W) 

259  Billy  the  Kid  Trapped  (W) 

263  Lone  Rider  and  a  Bandit 

(W) 

Awaiting  Release 

211  Dawn  Express 

216  House  of  Errors 
229  Strangler 

264  Lone  Rider  in  Cheyenne  (W) 

In  Production 

201  Men  of  San  Quentin 

217  Panther's  Claw 

218  Rogues  in  Clover 

RKO-RADIO 

Completed 

Block  No. 

{Citizen  Kane 
Parachute  Battalion 
Father  Takes  a  Wife 
Lady  Scarface 
All  That  Money  Can  Buy 

{Look  Who's  Laughing 
Mexican  Spitfire's  Baby 
Unexpected  Uncle 
Gay  Falcon 
Suspicion 

^  (  Bandit  Trail 

>\  Dude  Cowboy 

«  i  Riding  the  Wild  Wind 

^  I  Thundering  Hoofs 

\  Come  on  Danger 
™  (  Land  of  the  Open  Range 

(Obliging  Young  Lady 
Date  With  the  Falcon 
Week  End  for  Three 
Playmates 
Four  Jacks  and  a  Jill 

iCall  Out  the  Marines 
Joan  of  Paris 
Mexican  Spitfire  at  Sea 
Sing  Your  Worries  Away 
Valley  of  the  Sun 

{Mayor  of  44th  Street 
Bashful  Bachelor 
Syncopation 
Magnificent  Ambersons 
Scattergood  at  the  Races 

Dumbo 
Fantasia 
Ball  of  Fire 

Awaiting  Release 

Bambi 

Falcon  Takes  Over 
Powder  Town 
Tuttles  of  Tahiti 
My  Favorite  Spy 
Mexican  Spitfire  and  the  Ghost 
In  Production 

Journey  Into  Fear 
Pride  of  the  Yankees 

REPUBLIC 

Completed 

101  Lady  for  a  Night 

102  Sleepytime  Gal 

107  Mountain  Moonlight 

108  Hurricane  Smith 

109  Sailors  on  Leave 

110  Mercy  Island 

111  Devil  Pays  Off 

112  Mr.  District  Attorney  in  the 

Carter  Case 

113  Tuxedo  Junction 

114  Tragedy  at  Midnight 

121  Public  Enemies 

122  Pardon  My  Stripes 
131  Cowboy  Serenade 
133  Pittsburgh  Kid 

143  Sierra  Sue  (W) 

151  Jesse  James  at  Bay  (W) 

152  Red  River  Valley  (W) 

153  Man  from  Cheyenne  (W) 

154  South  of  Santa  Fe 


REPUBLIC  (Cont.) 

161  Outlaws   of   Cherokee  Trail 

(W) 

162  Gauchos  of  El  Dorado  (W) 

163  West  of  Cimarron  (W) 

164  Code  of  the  Outlaw  (W) 

171  Apache  Kid  (W) 

172  Death  Valley  Outlaws  (W) 

173  Missouri  Outlaw  (W) 

174  Arizona  Terrors  (W) 

175  Stagecoach  Express 

Awaiting  Release 

115  Yokel  Boy 

144  Heart  of  the  Rio  Grande  (W) 

165  Raiders  of  the  Range  (W) 

176  Jesse  James,  Jr.  (W) 
Affairs  of  Jimmy  Valentine 
Shepherd  of  the  Ozarks 

In  Production 
Girl  From  Alaska 
Home  in  Wyomin'  (W) 
Westward  Ho  (W) 
Sunset  on  the  Desert  (W) 

20th  CENTURY-FOX 

Completed 

Block  No. 

{Sun   Valley  Serenade 
Dressed  to  Kill 
Charley's  Aunt 
Private  Nurse 
Wild  Geese  Calling 

(  Belle  Starr 
N  (  Charlie  Chan  in  Rio 

{Man  at  Large 
Yank  in  the  R.A.F. 
Week  End  in  Havana 
We  Go  Fast 
Great  Guns 

^  (  Last  of  the  Duanes 

( Riders  of  the  Purple  Sage 

^  (  Sundown  Jim  (W) 

^  (  Lone  Star  Ranger  (W) 

/-T  Wake  Up  Screaming 

I  Small  Town  Deb 

|  Swamp  Water 

\.Moon  Over  Her  Shoulder 

r  Cadet  Girl 

Marry  the  Boss'  Daughter 
*n<  Rise  and  Shine 

Perfect  Snob 
v  Confirm  or  Deny 

I      (  Blue,  White  and  Perfect 
*°  \  How  Green  Was  My  Valley 

{Remember  the  Day 
Son  of  Fury 
Right  to  the  Heart 
Young  America 
Gentleman  at  Heart 

{On  the  Sunny  Side 
Roxie  Hart 
Song  of  the  Islands 
Castle  in  the  Desert 
Night  Before  the  Divorce 

{Remarkable  Mr.  Kipps 
To  the  Shores  of  Tripoli 
Rings  on  Her  Fingers 
Who  Is  Hope  Schuyler? 
Secret  Agent  of  Japan 

Awaiting  Release 

Outlaw 

Mad  Martindales 

Man  Who  Wouldn't  Die 

My  Gal  Sal 

This  Above  All 

Tales  of  Manhattan 

Moontide 

Whispering  Ghosts 

In  Production 

Ten  Gentlemen  From  West  Point 

Magnificent  Jerk 

It  Happened  in  Brooklyn 

Thunderbirds 

UNITED  ARTISTS 

Completed 

New  Wine 
Lydia 
Miss  Polly 
Sundown 
Niagara  Falls 
Tanks  a  Million 
International  Lady 
All  American  Co-Ed 
Fiesta 

Corsican  Brothers 
Shanghai  Gesture 
Hay  Foot 
Brooklyn  Orchid 
Mister  V 

To  Be  Or  Not  To  Be 


UNITEDARTISTS(Cont.) 

Awaiting  Release 

Jungle  Book 
Ships  With  Wings 
Twin  Beds 

Gentleman  After  Dark 
Dudes  Are  Pretty  People 
About  Face 
Cubana 

In  Production 

Friendly  Enemies 
Annie  Rooney 

UNIVERSAL 

Completed 

6001  Keep  'Em  Flying 

6002  Ride  |Em  Cowboy 

6004  Unfinished  Business 

6005  It  Started  With  Eve 
6007  Appointment  for  Love 

6013  Bad  Lands  of  Dakota 

6014  Paris  Ca'ling 

6015  Wolf  Man 

6016  Never   Give   a   Sucker  An 

Even  Break 

6020  South  of  Tahiti 

6021  Mob  Town 

6023  North  to  the  Klondike 
6025  Moonlight  in  Hawaii 

6027  'Frisco  Lil 

6028  Flying  Cadets 

6029  Melody  Lane 

6030  Sing  Another  Chorus 

6031  Bombay  Clipper 

6032  Jail  House  Blues 

6033  Swing  It  Soldier 
6035  Burma  Convoy 

6038  Sealed  Lips 

6039  Treat  'Em  Rough 

6042  Mad  Doctor  of  Market  St 

6044  Quiet  Wedding 

6045  Girl  Must  Live 

6046  Hellzapoppin 

6051  Kid  From  Kansas 

6052  Road  Agent 

6061  Man  From  Montana  (W) 

6062  Masked  Rider  (W) 
6C63  Arizona  Cyclone  (W-) 

6064  Stage  Coach  Buckaroo  (W) 
Ghost  of  Frankenste;n 

Awaiting  Release 

There's  One  Born  Every  Minute 
Mississippi  Gambler 

6065  Fighting  Bill  Fargo  (W) 
Juke  Box  Jennie 

Strange  Case  of  Dr.  Rx. 
Almost  Married 
You're  Telling  Me 
Tough  As  They  Come 
Drums  of  the  Congo 
Mystery  of  Marie  Roget 
Saboteur 
Spoilers 

What's  Cookin' 

Butch  Minds  the  Baby 

Unseen  Enemy 

In  Production 

Eagle  Squadron 

Escape  From  Hong  Kong 

Pardon  My  Sarong 

Broadway 

Lady  In  a  Jam 

WARNER  BROTHERS 

Completed 

101  Sergeant  York 

102  Smiling  Ghost 

103  Navy  Blues 

104  Nine  Lives  Are  Not  Enough 

105  Law  of  the  Tropics 

106  International  Squadron 

107  Maltest  Falcon 

108  One  Foot  in  Heaven 

109  Target  For  Tonight 

110  Blues  in  the  Night 

111  Body  Disappears 

112  Steel  Against  the  Sky 

113  You're  in  the  Army  Now 

114  They  Died  With  Their  Boots 

On 

116  All  Through  the  Night 

117  Man  Who  Came  to  Dinner 

118  Wild  Bill  Hickok  Rides 

119  Sons  of  the  Sea 

120  Kings  Row 

121  Dangerously  They  Live 

122  Captain  of  the  Clouds 

123  Bullet  Scars 

124  Always  in  My  Heart 
126  Male  Animal 

129  This  Was  Paris 
131  Larceny,  Inc. 
Prime  Minister 

Awaiting  Release 

In  This  Our  Life 
Juke  Girl 

Arsenic  and  Old  Lace 

125  Murder  in  the  Big  House 
Escape  From  Crime 

In  Production 

Yankee  Doodle  Dandy 
Gay  Sisters 

Shadow  of  Their  Wings 
Desperate  Journey 
Across  the  Pacific 
Constant  Nymph 
Hard  Way 


March  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


ASTOR  PICTURES 


Rel. 

Mins.  Date 

Bat  Whispers  (My-D)  C.    Morris-U.   Merkel  86  

Cock  of  the  Air  (C)  Chester  Morris   71  

Crooked  Circle  (C)F  Zasu  Pitts-Jimmy  Gleason  70  

Framed  for  Murder  (D)  Wallace    Ford-Fuzzy  Knight  

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette   Colbert    80  

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70  

Murder  at  the  Baskervilles. . .  .Arthur  Wontner   

Palooka  (C)   Stuart   Erwin-Lune   Velez  70  

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak  88  

Sky  Devils  (C-D)  Spencer  Tracy    88  

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn  Douglas  70  


See 
Issue  of 
.  Reissued 
.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 

.  Reissued 

.  Reissued 
.  Reissued 
Not  Rev. 
.  Reissued 
.  Reissued 
.  Reissued 
.  Reissued 


COLUMBIA 


Current  1940-41 


2010  Adventure  in  Washington(D)  F.Herbert  Marshall-Virginia  Bruce...  84. 

2037  Big   Boss   (D)A  Otto  Kruger-Gloria  Dickson  70. 

2014  Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake  76. 

2023  Ellery  Queen  and  the 

Perfect  Crime  )My)A  Ralph  Bellamy-Margaret  Lindsay...  63. 

2034  Great  Swindle  (A)F  Jack  Holt-Marjorie   Reynolds  54. 

2215  Hands  Across  the  Rockies(W)  F.Bill  Elliott-Dub  Taylor  60. 

2001  Here  Comes  Mr.  Jordan(FA) A. Robt.  Montgomery-Rita  Johnson....  93. 
2013  Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper  76. 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D) A  Sally    Eilers- Donald   Woods  70. 

2206  Medico  of  Painted  Spring (W)  F .Chas.  Starrett-Terry  Walker  59. 

2020  Naval  Academy  (D)F  Jimmy  Lydon-Fred.   Bartholomew...  67. 

2039  Officer  and  the  Lady  (D) A  Rochelle  Hudson-Bruce  Bennett  60. 

2003  Our  Wife   (C)F  Ruth  Hussey-Melvyn  Douglas  93. 

2002  Penny  Serenade  (CD)F  Irene  Dunne-Cary  Grant  120. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty  58. 

2214  Return  of  Daniel  Boone  (W)F.Bill  Elliott- Evelyn  Young  61. 

2026  Richest  Man  in  Town  (D)F... Frank  Craven-Edgar  Buchanan  69. 

2008  She  Knew  All  the  Answers!  D)  A  .Franchot  Tone-Joan  Bennett  85. 

2216  Son  of  navy  Crockett  (W)F...Bill  Elliott-Iris  Meredith   62. 

2019  Sweetheart  of  the  Campus  (MD)  .Ruby  Keeler-Harriet  Hilliard  61. 

2011  They  Dare  Not  Love  (D)A. .  .  Martha  Scott-George  Brent  76. 

2207  Thunder  Over  the  Prairie  (W)  F  .Charles  Starrett-Eileen  O'Hearn....  60. 
2017  Tillie  the  Toiler  (OF  Kay  Harris-William  Tracy  67. 

2009  Time  Out  for  Rhythm  (DM)F.Rudy  Vallee- Rosemary  Lane  74. 

2042  Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden  62. 

2036  Under  Age  (D) A  Nan  Grey-Alan  Baxter?Tom  Neal...  60. 

2040  Voice  in  the  Night  (D)  Clive  Brook-Diana  Wynyard  83. 

2004  You'll  Never  Get  Rich  (M)F  .Fred  Astaire-Rita  Hayworth  88. 

Current  1941-42 

Adventures  of  Martin  Eden(D)  A.Glenn  Ford-Claire  Trevor   87. 

3003  Bedtime  Story  (C)A  Loretta  Young-Fredric  March   85. 

3041  Blonde  From  Sinoancre(CD)A. Florence  Rice-Leif  Erickson   67. 

3017  Blondie  Goes  to  College  (C)F. Penny  Singleton- Arthur  Lake   74. 

3212  Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58. 

3035  Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon.  63. 

3031  Close  Call  for  Ellery  Queen. .  William  Gargan-Margaret  Lindsay..  67. 
3028  Confessions  of  Boston 

Blackie  (My)  F   Chester  Morris- Harriet  Hilliard  65. 

3030  Ellery  Queen  and  the  . 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay...  68. 

3015  Go  West,  Young  Lady(WMC)  F  .Penny  Singleton-Glenn  Ford  71. 

3023  Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65. 

3039  Harvard  Here  I  Come  (C)F...Maxie  Rosenbloom-Arline  Judge  65. 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72. 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter  63. 

3009  Ladies  in  Retirement  (D)A...lda    Lupino-Louis    Hayward  91. 

3007  Lady  Is  Willing  (CD)A  Marlene    Dietrich-Fred    MacMurray.  91. 

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter   58. 

3034  Man  Who  Returnedto  Life  (D)AJohn  Howard-Lucille  Fairbanks  

3005  Men  in  Her  Life  (D) A  Loretta  Young-Dean  Jagger  

3040  Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly  

3202  Riders  of  the  Badlands  (W)F. Charles  Starrett-Russell  Hayden.. 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter  

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden.. 

3026  Secrets  of  the  Lone  Wolf  (My)  F  .Warren  William   

Shut  My  Big  Mouth  (C)F  Joe  E.  Brown-Adele  Mara  71. 

3022  Sing  for  Your  Supper  (DM)  F  .Jinx   Falkenburg-"Buddy"   Rogers..  68. 

3036  Stork  Pays  Off  (C)F  Maxie  Rosenbloom-Rochelle  Hudson.  68. 

3008  Texas  ( D)  F   William  Holden-Glenn  Ford  92. 

3016  Three  Girls  About  Town(CD)A Joan  Blondell-John  Howard  73. 

3020  Two  Latins  From  ,„ 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury  66. 

3203  West  of  Tombstone  (W)F  Charles  Starrett-Russell  Hayden  59. 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck- Henry  Fonda  97. 

Coming  1941-42 

Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane  

Blondie's  Blessed  Event  Penny  Singleton-Arthur  Lake  

(Former  title  "Blondie  Greets  Guest") 

Canal  Zone   Chester  Morris-John  Hubbard  

Desperate  Chance  for  Ellery  . 

Queen  (My)  Wm.  Gargan-Margaret  Lindsay  

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 

Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Down  Rio  Grande  Way  (W) ..  .Charles  Starrett-Russell  Hayden  

He  Kissed  the  Bride  Joan  Crawford-Melvyn  Douglas  

Hello  Annapolis  (D)  Jean   Parker-Tom  Brown  

Highly  Irregular  (C-D)  J.  Bennett-F.  Tone  

Invaders.  The   (D)F  Leslie  Howard-Laurence  Olivier  104. 

Lawless  Plainsman  (W)  Charles  Starrett-Russell  Hayden  

Meet  the  Stewarts  William  Holden-Frances  Dee  

North  of  the  Rockies  (W)  Bill  Elliott-Tex  Ritter  

Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  

Prairie  Gunsmoke  (W)  Bill    Elliott-Tex  Ritter  

Submarine    Raider  John  Howard-Marguerite  Chapman  

Sweetheart  of  the  Fleet  (C) . .  Joan  Davis-Jinx  Falkenburg  

Three's  a  Crowd  (D)  Cary  Grant-Jean  Arthur  

Tramp,  Tramp.  Tramp  (CD)  . . Florence  Rice-Bruce  Bennett  

(Former  title  "Camp  Nuts") 
Two  Yanks  in  Trinidad  (D)  .  Pat  O'Brien-Brian  Donlevy  


.5/30/41 
.4/28/41 
.7/17/41 

.8/14/41 
.4/10/41 
.6/19/41 
.8/21/41 
.5/8/41 

.6/30/41 

.6/26/41 

.5/22/41 

.7/24/41 

.8/28/41 

.4/24/41 

.9/18/41 

.5/7/41 

.6/12/41 

.5/15/41 

.7/15/41 

.6/26/41 

.4/30/41 

.7/30/41 

.8/7/41 

,6/20/41 

.7/10/41 

.4/26/41 

.5/20/41 

.9/25/41 


2/26/42 
12/25/41 
10/16/41 
1/15/42 
2/12/42 
1/22/42 
1/29/42 


.D5/3I/4I 
. .b5/3/4l 
, .b7/5/4l 

b7/l2/4l 
b4/l2/4l 
.b6/l4/4l 
.  .b8/2/4l 
.b5/ 10/41 

b6/28/4l 
b6/28/4l 
b5/24/4l 
b7/l9/4l 
.bS/16/41 
.D4/I9/4I 
.b9/6/4l 
b9/l3/4l 
.b6/l4/4l 
b5/24/4l 
,b7/l2/4l 
..□7/5/41 
.  .D5/3/4I 
.b8/2/4l 
.b8/9/4l 
. .bfi/7/41 
,b6/28/4l 
.□4/26/41 
b4/!9/4l 
b9/27/4l 


. .02/28/42 
.b!2/l3/4l 
. .b8/30/4l 
. . .b3/7/42 
. .b2/2l/42 
..all/1/41 
.al2/20/4l 


1/8/42  ...bl2/!3/4l 


11/18/41 

1 1/27/41 

9/1 1/41 

12/18/41 

12/1 1/41 

8/14/41 

9/18/41 

2/12/42 

1/1/42  . 

2/5/42  . 

1 1/20/41 

9/4/41  . 

12/18/41 

10/16/41 

11/13/41 

11/13/41 

2/19/42 

12/4/41 

1 1/6/41 

10/9/41 

10/23/41 

10/2/41 
1/15/42 
10/30/41 


4/2/42 
4/9/42 


3/19/42 


.b8/30/4l 
bl 1/29/41 
. .D9/20/4I 
.1)2/28/42 
,  .alO/4/41 
, . .b8/9/4l 
. .b9/(3/4l 
. .bl/31/42 
.b9/27/4l 
.b2/28/42 
blO/18/41 
.  ..b8/2/4l 
b 12/20/41 
.b8/30/4l 
, .a8/l6/4l 
bl 1/22/41 
,  .b2/2l/42 
.  .bl2/6/4l 
bt I / 1 5/4 1 
. .b9/27/4l 
blO/25/41 


. .b9/27/4i 
. .b 1/24/42 
.blO/18/41 


..al/31/42 
,a!2/20/4l 


.a!2/20/4l 
..a2/28/42 


4/23/42 


. all/15/41 
..al/31/42 


3/12/42 


4/2/42  . 
4/23/42 


..a2/28/42 
..a2/28/42 
. .b2/2l/42 
.all/29/41 
. . .a3/7/42 
. .a9/27/4l 
. .  .a3/7/42 
. .al/17/42 


3/12/42 
3  '26/42 


MGM 


Current  1940-41 


141  Barnacle  Bill  (CD)F  Wallace  Beery-Virginia  Weidler  92. 

139  Big  Store   (M-C)F  Marx   Bros. -Virginia   Grey  83. 

137  Billy  the  Kid  (Tech.)  (D)F.  ..Rob't  Taylor- Maureen  O'Sullivan . . .  95. 

144  Blossoms  in  the  Dust  (D)  F  Greer  Garson- Walter  Pidgeon(Tech.)  98. 

145  Dr.Kildare'sWeddingDay(D)F.Lew  Ayres-Lionel   Barrymore   82. 

138  Getaway   (G) A   Robert  Sterling-Van  Heflin  89. 

135  I'll  Wait  For  You  (D)  F  Virginia  Weidler-Robt.  Sterling  75. 

146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickey  Rooney-Judy  Garland  100. 

134  Love  Crazy  (F) A  Wm.  Powell-Myrna  Loy-Fay  Bainter  99. 

132  Men  of  Boys  Town  (D)F  Spencer  Tracy-Mickey  Rooney  107. 

133  People  vs.  Dr.  Kildare  (D)  F  . .  Lew  Ayres-Lionel   Barrymore  77. 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murphy  96. 

142  Stars  Look  Down  (D)  Margot  Lockwood- Michael  Redgrave.  98. 

140  They  Met  in  Bombay  (D)A... Clark   Gable-Rosalind   Russell  92. 

131  Washington    Melodrama(My)  A  . Frank   Morgan-Ann   Rutherford  80. 


7/4/41 

6/20/41 

5/30/41 

7/25/41 

8/22/41 

6/13/41 

5/16/41 

8/15/41 

5/23/41 

4/1 1/41 

5/2/41 

8/1/41 

7/18/41 

6/27/41 

4/18/41 


.  a3/7/42 
.a2/2l/42 
.a  1/24/42 

.al/24/42 


. .b7/5/4l 
.b6/2l/4l 
.□5/31/41 
.b6/28/4l 
.b8/23/4l 
.b6/2l/4l 
,b5/IO/4l 

. ,b8/9/4l 
.D5/I7/4I 
.□3/15/41 
,b5/IO/4l 
.b7/26/4l 
.b7/l2/4l 
,b6/28/4l 
,b4/l9/4l 


MGM 


Current  1940-41  (Cent.) 


Mins. 

148  When  Ladies  Meet  (SC)A  Joan  Crawford -Rob't  Taylor  105. 

147  Whistling  in  the  Dark(MyC)F.Skelton-Rutherford   78. 

136  Woman's  Face  (D)A  Joan-Crawford-Melvyn    Douglas  106. 

130  Ziegfeld  Girl  (MD)  Stewart-Garland-Lamarr-Martin  ...131. 

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117. 

226  Born  to  Sing  (DM)  Ray  McDonald- Virginia  Weidler  81. 

220  Bugle  Sounds  (D)F  Wallace  Beery- Marjorie  Main  101. 

208  Chocolate  Soldier  (M) A  Nelson  Eddy-Rise  Stevens  102. 

213  Design  for  Scandal  (CD)A  Rosalind  Russell-Walter  Pidgeon...  84. 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73. 

201  Dr.  Jekyll  and  Mr.  Hyde(D) A.Spencer  Tracy-lngrid  Bergman  127. 

217  Dr.  Kildare's  Victory  (D)....Lew  Ayres-Lionel  Barrymore  82. 

207  Feminine  Touch   (C)A  Rosalind  Russell-Don  Ameche  93. 

212  H.  M.  Pulham,  Esq.  (D) A  Hedy  Lamarr- Robert  Young  120. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105. 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63. 

218  Johnny  Eager  (G)A  Lana   Turner-Robert  Taylor  107. 

215  Kathleen   ( D)  F  Shirley  Temple-Herbert  Marshall...  84. 

202  Lady  Be  Good  (CM)F  Eleanor   Powell-Ann   Sothern  112. 

205  Married  Bachelor  (C)A  Ruth  Hussey-Rob't  Young  81. 

219  Mr.  and  Mrs.  North  (MyC)  F . .  Gracie  Allen- William   Post,  Jr  67. 

210  ShadowoftheThin  Man(CMy)F. William  Powell-Myrna  Loy  97. 

206  Smilin'  Through  (Tech.)  (D)  F .  J.  MacDonald-Brian  Aherne  100. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81. 

211  Two  Faced  Woman  (C)A  Garbo-Melvyn    Douglas   94. 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94. 

223  Vanishing  Virginian  (CD)  K.   Grayson-F.    Morgan  101. 

225  We  Were  Dancing  (SC)A  Norma  Shearer- Melvyn  Douglas  94. 

222  Woman  of  the  Year  (CD)A. .  .Spencer  Tracy- Katharine  Hepburn. .  1 12 . 

224  Yank  on  the  Burma  Road(D)  F .L.  Day-B.   Nelson-K.  Luke  65. 

Coming  1941-42 

229  Courtship  of  Andy  Hardy(CD)  F  Mickey  Rooney-Lewis  Stone  93. 

Crossroads   William   Powell-Hedy  Lamarr  

Dr.    Kildare    (untitled)  Lionel   Barrymore-Lew  Ayres  

Fingers  at  the  Window  (D)...Lew  Ayres-Laraine  Day  

Grand  Central   Murder  Van    Heflin-Virginia  Grey  

Her  Cardboard  Lover  (C)  Norma  Shearer- Robert  Taylor  

I  Married  an  Angel  (C)  Jeanette  MacDonald-Nelson  Eddy  

Kid  Glove  Killer  (D)  Marsha  Hunt-Van  Heflin  74. 

(Former  title  "Along  Came  Murder") 

Manhattan    Maisie  Ann  Sothern-Red  Skelton  

Mrs.    Miniver    (D)  Greer  Garson- Walter  Pidgeon  

Mokey    (D)  D.    Dailey-Donna  Reed  

227  Nazi  Agent   (Spy)A  Conrad  Veidt-Ann  Ayars  82. 

(Revieweo  as  "Salute  to  Courage") 

Once  Upon  a  Thursday  Marsha  Hunt-Barry  Nelson  

Panama    Hattie    (CM)  Ann  Sothern-Dan  Dailey,  Jr  

Rio   Rita   (CM)  Abbott  &  Costello  

Ship  Ahoy  (CM)  Eleanor    Powell-Red  Skelton  

Somewhere  I'll  Find  You  Clark  Gable-Lana  Turner  

Sunday   Punch   (C)   Jean  Rogers-William  Lundigan  

Tarzan  Against  the  World(D).J.  Weismuller-M.  O'Sullivan  

228  This  Time  For  Keeps  (C)  F ...  Robert  Sterling-Ann  Rutherford  73. 

Tortilla  Flat  (C)  Tracy-Garfield-Lamarr-Tamiroff  


Rel. 

Date 
8/29/41 
8/8/41  . 
5/9/41  . 
4/25/41 


Jan. 

Mar. 

Jan. 

Nov. 

Dec. 

Sept. 

Sept. 

Jan. 

Oct. 

Dec. 

Oct. 

Feb. 

Jan. 

Dec. 

Sept. 

Oct. 

Jan. 

Nov. 

Oct. 

Dec. 

Nov. 

Nov. 

Feb. 

Mar. 

Feb. 

Feb. 


See 
Issue  of 
. .b8/30/4l 
...b8/2/4l 
..b5/IO/4l 
.  .04/19/41 


. .bl2/6/4l 
..b 1/24/42 
.bl2/20/4l 
.blO/IB/41 
-bl I / 15/41 
...b8/2/4l 
..b7/26/4l 
. .bl2/6/4l 
. .b9/20/4l 
.bl 1/15/41 
..b9/20/4l 
. .bl/10/42 
.bl2/l3/4l 
. b 1 1 / 1 5/4 1 
..b7/l9/4l 
. .b9/l3/4l 
.bl2/20/4l 
.blO/25/41 
. .b9/l3/4l 
. b 1 1/15/41 
.blO/25/41 
.blO/18/41 
. .bl2/6/4l 
. .bl/17/42 
. .bl/17/42 
. .bl/17/42 


.b2/!4/42 


.al/24/42 


.32/21/42 
.all/8/41 
.32/14/42 


.al/17/42 
.al/31/42 
.bl/24/42 


,a8/30/4l 
.al/17/42 
.al/17/42 


,a2/2l/42 
.32/14/42 
,b2/l4/42 
.31/24/42 


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg   (D)F  Gorcy-Jordan- Hall    61. 

Deadly  Game  (Spy)  F  Chas.  Farrel-June  Lang   63. 

Driftin'    Kid    (W)F  Tom  Keene-Betty  Miles  55. 

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  

Father  Steps  Out  (D)F  Frank  Albertson-Jed  Prouty  63. 

Fugitive  Valley  (W)F  Corrigan- King-Terhune    60. 

Gang's  All  Here  (G)  Frankie  Dsrro-Mantan  Moreland  

House  of  Mystery  (H)A  Kenneth  Kent-Judy  Kelly   62. 

Invisible   Ghost   (H)A  Beta  Lugosi-Polly  Ann  Young  64. 

King  of  Zombies  (H)A  John  Archer-Mantan  Moreland  67. 

Murder  by  Invitation  (My) A  .Wallace    Ford- Marian    Marsh  65. 

Pioneers,   The    (W)F  Tex  Ritter-Slim  Andrews  61. 

Redhead    (D)A....  June  Lang-Jchnny  Downs   64. 

Riding  the  Sunset  Trsil  (W) .  Tom  Keene-Betty  Miles  

Roar  of  the  Press  (My)F  Jean  Parker- Wallace  Ford  72. 

Silver  Stallion    (D)  David  Sharpe-Leroy  Mason-Thunder  

Tumbledown  Ranch  in 

Arizona    (W)F  Range  Busters   60. 

Wanderers  of  the  Desert  (W) .  .Tom  Keene-Betty  Miles  

Wrangler's   Roost   (W)F  Range    Busters  58. 

Current  1941-42 

Arizona  Bound  (W)F  Buck  Jones-Tim  McCoy   57. 

Arizona  Roundup  (W)  Tom  Keene  

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58. 

Black  Dragons  (My)A  Bela  Lugosi-Josn  Barclay   63. 

Borrowed  Hero  (D)F  Florence  Rise-Alan  Baxter  65. 

Double  Trouble  (OF  Harry  Langdon-Charles  Rogers  64. 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy  58. 

Freckles  Comes  Home  (G)  Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F..Msry  Ruth-Marian  Marsh   63. 

Gunman  From  Bodie  (W)F  .  Buck  Jones-Tim  McCoy   62. 

I  Killed  That  Man  (My)A.  .  .  .Ricardo  Cortez-Joan   Woodbury  70. 

Law  of  the  Jungle  (Spy)  Arline  Judge-John  King  

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jackie   Moran  62. 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  

Man  From  Headquarters  (G)A. Frank  Albertson-Joan  Woodbury  63. 

Mr.  Wise  Guy  (CD)F  East  Side   Kids   70. 

Private  Snuffy  Smith  (CD)F..Bud  Duncan-Edgar  Kennedy  67. 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard  Cromwell-Mary   Ruth  57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Rock  River  Renegades  (W)... Range  Busters  

Saddle  Mountain  Roundup(W)  .Range  Busters  

Spooks  Run  Wild  (MyC) F  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63. 

Stolen   Paradise   (D)A  Leon  Janney- Eleanor  Hunt  80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)F  Range  Busters   72. 

Tonto  Basin  Outlaws  (W)F... Range  Busters   63. 

Top  Sergeant  Mulligan  (OF. .Nat  Pendleton-Carol   Hughes  69. 

Underground   Rustlers   (W)F. .Range  Busters  56. 

Western   Msil   (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  

Zis  Boom  Bah   (DM)  F  Peter  Lind  Hayes-Grace  Hayes  62. 


.8/1/41  . 

.8/8/41  . 

.9/26/41 

.8/8/41  . 

.7/19/41 

.7/30/41 

.6/11/41 

.5/7/41  . 

.4/25/41 

.5/14/41 

.6/30/41 

.5/10/41 

.5/21/41 

.  10/31/41 

.4/30/41 

.5/28/41 

.4/20/41 
.6/25/41 
.6/4/41  . 


7/19/41 
3/6/42  . 
1/30/42 
3/6/42  . 
12/5/41 
II 12 1/41 
12/26/41 
1/2/42  . 
9/5/41  .. 
9/19/41  . 
1 1 / 14/4 1 
2/6/42  . 
9/12/41 
12/5/41 
1/23/42  . 
2/20/42  . 
1/16/42  . 

12/19/41 

1/9/42  .. 

2/27/42 

8/29/41 

10/24/41 

10/31/41 

1/9/42  .. 

10/10/41 

10/17/41 

11/21/41 

2/13/42 

1 1/7/41 


.b8/2/4l 
.b8/9/4l 

. .9/27/41 

.a7/ 19/41 
.b8/2/4l 
b9/20/4l 

,a5/l7/4l 
b5/3l/4l 
b4/l9/4l 
b5/l7/4l 
.b7/5/4l 
.b5/3/4l 
b5/l7/4l 
a9/27/4l 
b4/26/4l 

,a5/IO/4l 

.b5/3/4l 
.aS/14/41 
b7/ 19/41 


.b7/26/4l 
. ,a2/2l/42 
. .b2/2l/42 
. ..b3/7/42 
.bl2/6/4l 
bl  I  15  41 
.bl/31/42 
.all/22/41 
. .09/13/4 ' 
,bl0/l8/4l 
.bl 1/8/41 
,  .al/l7/4o 
.b9/20/4l 
.all/22/41 
.bl/31/42 
,b2/!4/42 
.bl/31/42 


Coming  1941-42 

Aunt  Emma  Paints  the  Town. Roger  Pryor-ZaSu  Pitts  

Ghost  Town  Law  (W)  Buck  Jones-Tim  McCoy  

Klondike   Fury   (D)  Edmund  Lowe-Lucille  Fairbanks... 

Man  With  Two  Lives  (D)  Edward  Norris-John  Arden  

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath  

PARAMOUNT  Current  1940-41 

4038  Alom3  of  the  South  Sess  (D)  F  .Dorothy  Lamour-Jon  Hall  (Tech.). 


.4/17/42 
.3/27/42 
.3/20/42 
.3/13/42 


..12/20/41 
.  .bl/10/42 
.  .a2/2l/42 
. . .a8/9/4l 
.bl0/M/4l 
.bl2/2l/40 

.  b2/28/42 
.bl 1/29/41 
. .bl 1/1/41 
. .bl/17/42 
. .al/31/42 
. .bl 1/1/41 


,a2/28/42 
.a2/2l/42 
.a2/l4/42 


77. 

.8/29/41  . 

..b8/30/4l 

60. 

.4/18/41 

. . .b4/5/4l 

81  . 

.7/4/41  . 

. . b5/3 1/41 

70. 

.8/29/41 

. .b8/23/4l 

66. 

.7/18/41  . 

..b7/l9/4l 

130. 

.5/30/41  . 

..b3/29/4l 

85. 

.8/1/41  . 

. .b6/28/4l 

ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


PARAMOUNT 

4029  One  Night  in  Lisbon  (OA. 


Current-  1940-41  (Cent.) 


4054  Pirates  on  Horseback  (W)F...Wm.  Boyd-Russell  Hayden. 
4026  Power  Dive   ( D)  F  Richard  Arlen-Jean  Parker. 


4025  Road  to  Zanzibar  (CM)F  Crosby- Lamour- Hope   

4024  Round-Up    (W)F  Richard  Dix-Patricia  Morison .  . . . 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.). 

4021  There's  Magic  in  Music(Mu)  F  .Allan  Jones-Susanna  Foster  

(Reviewed  as  "Hard  Boiled  Canary") 


4036  World   Premiere   (OA  John  Barrymore- Frances  Farmer. 

BN°ck  Current  1941-42 


Rel. 

See 

M  ins 

.  Date 

Issue  of 

84 

8/22/4! 

hfi  /9  1  /4 1 

69 

5/23/41 

. .b5/24/4l 

68. 

4/25/41  . 

. .b4/l2/4l 

88. 

5/2/41  . 

. .b4/l2/4l 

90. 

4/1 1/41  . 

. .03/15/41 

90. 

4/4/41  . 

. .b3/l5/4l 

91 . 

7/25/41 

. .b6/2l/4l 

80. 

5/16/41 

. . .b3/l/4l 

62. 

6/20/41 

. .b6/l4/4l 

78. 

8/8/41  . 

b8/2/4l 

70. 

8/15/41 

. .b8/23/4l 

RKO-RADIO 


2  Among  the  Living  (H) A  Albert   Dekker-Susan   Hayward  ... 

3  Bahama  Passage  (Tech.)  (D)A  .Madeleine  Carroll-Stirling  Hayden. 


1  Buy  Me  That  Town  (OA  Lloyd   Nolan-Constance  Moore... 

2  Glamour  Boy  (OF  Susanna  Foster-Jackie  Cooper... 

I  Hold  Back  the  Dawn  (D)F...Chas.  Boyer-Olivia  de  Havilland. 
I  Henry  Aldrich 


Louisiana  Purchase  (MO  Bob  Hope-Victor  Moore  (Tech.).. 


I  Nothing  But  the  Truth  (C)  .  Bob  Hope-Paulette  Goddard  

W-l  Outlaws  of  the  Desert  (W)F.Wm.  Boyd-Brad   King ........ . 

3  Pacific  Blackout  (D)F  Robert   Preston- Martha   0  Driscoll. 

(Reviewed  as  "Midnight  Angel") 
W-l  Riders  of  the  Timberline(W)  F.Bill  Boyd-Brad  King-Andy  Clyde. 
W-l  Secret  of  the  Wastelands(W)  F .  Wm.  Boyd-Brad  King-Andy  Clyde. 


2  Skylark    i  ■  u  ■  <- 
W-l  Stick  to  Your  Gun's  "(W)F  Bill  Boyd-Brad  King-Andy  Clyde. 


W-l  Twilight  on  the  Trail  (W)F  .Bill  Boyd-Brad  King-A.  Clyde 

Coming  1941-42 

American  Empire  Richard  Dix-Preston  Foster...  

Beyond  the  Blue  Horizon  Dorothy  Lamour- Richard  Denning  

(Former  title  "Malaya") 

Black  Curtain  (My)  Burgess  Meredith-Claire  Trevor  

Dr    Broadway   (D)  Macdonald  Carey-Jean  Phillips  

4  Fleet's   In   (M)F   Dorothy  Lamour-William  Holden...92 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68 

Forest  Rangers  (D)  (Tech.) ...  Fred  MacMurray-Paulette  Goddard... 
Glass   Key   Brian  Donlevy-Veronica  Lake  

5  Great  Man's  Lady  (D)  Barbara  Stanwyck-Joel  McCrea  

(Former  title  "Pioneer  Woman") 

Henry  Aldrich.   Editor  Jimmy   Lydon-Charles  Smith  

5  Henry  and   Dizzy  (C)  Jimmy   Lydon-Charles  Smith  

Holiday  Inn   Bing  Crosby-Fred  Astaire  

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  

Mr.  and  Mrs.  Cugat  Ray   Milland-Betty  Field  

Mrs.  Wiggs  of  the  Cabbage 

Patch  (C)   Fay  Bainter-Carolyn  Lee  

5  My  Favorite  Blonde   (C-D).Bob   Hope-Madeleine  Carroll  

My  Heart  Belongs  to  Daddy(C) . Richard  Carlson-Martha  O'Driscoll  

Night  in  New  Orleans  (My) .  .Preston  Foster-Albert  Dekker  

(Former  title  "Morning  After") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  

Reap  the  Wild  Wind  (D)  Ray  Milland-John  Wayne  (Tech.) 

4  Remarkable   Andrew    (C)F  William  Holden-Brian  Donlevy... 

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  

Sweater  Girl   (My)  Eddie  Bracken-June  Preisser  

Take  a  Letter  Darling  (C)  Rosalind  Russell-Fred  MacMurray  

5  This  Gun  for  Hire  (D)  Veronica  Lake-Robert  Preston  

Tombstone    (W)  Richard  Dix-Frances  Gifford  

4  Torpedo   Boat   (A) F  Richard  Arlen-Jean  Parker   69 

5  True  to  the  Army  (C)  Judy  Canova-Allan  Jones-Ann  Miller 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George. ... 

Wildcat    (D)   Richard  Arlen-Arline  Judge  

Young  and  Willing  (C)  William  Holden-Susan  Hayward  

(Former  title  "Out  of  the  Frying  Pan") 

PRODUCERS  RELEASING  CORP.  1940-41 

162  Billy  the  Kid  in  Santa  Fe(W)  .Bob-Steele-Marin  Fais-St.  John. 
161  Billy  the  Kid's  Fighting 

Pals    (W)F  Bob  Steele  

116  Blonde  Comet  (D)  Robert  Kent- Virginia  Vale  

Ill  Criminals  Within   (My) A  Eric  Linden-Ann  Doran  


68. 

.  12/19/41 

. . .b9/6/4l 

81  . 

.1/23/42  . 

.bl2/l3/4l 

84. 

.11/7/41  . 

. . .b9/6/4| 

70. 

.10/3/41  . 

...b8/2/4l 

80. 

.12/5/41  . 

. . .b9/6/4l 

15. 

.9/26/41  . 

...b8/2/4l 

70. 

. 10/24/41 

. .  b8/2/4l 

77 

bl/17/42 

98. 

.1/1/42  .. 

bll  '2»  "i 

78 

bl2/6/4l 

75. 

. 10/31/41 

. . ,b8/2/4l 

79. 

. 1 1/28/41 

. . .b9/6/4l 

75. 

.2/13/42 

.bl2/l3/4l 

90. 

. 10/10/41 

. . .b8/2/4l 

66 

b9/27/4l 

76. 

.3/16/42  . 

. .bl2/6/4l 

59 

b9/27/4l 

66. 

b9/27/4l 

94. 

.  1 1/21/41 

. . .b9/6/4l 

63 

b9/27/4l 

91 . 

.2/6/42  . 

. b 12  6  41 

58 

. .b9/27/4l 

.  In  Prod. 

.  .a8/l674l 

. .a2/2l/42 
.all/29/41 
. .bl/24/4? 
. .bl/24/42 
.  ,a2/28/42 


,a3/22/4l 


. .a9/27/4l 
. . .al/3/42 
.  .al/31/42 
.al2/27/4l 


. ,al2/6/4l 
. . .a3/7/42 
.alO/l 1/41 


80. 


. .al/3/42 
. .a7/5/4' 
.bl/17/42 


. . .a8/9/4l 
. .al/24/42 
.al 1/29/41 
. .alO'4  Ji 
. .bl/17/42 
.al2/20/4l 


.  .a2/28/42 
.al2/20/4l 


109  Emergency  Landing   (Spy)  F. 


168  Lone  Rider  Fights  Back  (W). George  Houston-AI  St.  John. 

166  Lone  Rider  in  Frontier  Fury.  George  Houston-AI  St.  John 

165  Lone  Rider  in  Ghost Town(W)  FGeo.    Houston- Alame  Brandes 

114  Mr.  Celebrity  (D)F  James  Seay-Doris  Day  


110  South  of  Panama  (Spy)F  Roger  Pryor- Virginia  Vale. 


66. 

.7/11/41 

. .a7/l9/4l 

62. 

.4/18/41 

. .b4/l2/4l 

67. 

. 12/26/41 

.al 1/22/41 

70. 

.6/27/41  . 

. ,b8/l6/4l 

66. 

.9/12/41  . 

.blO/l 1/41 

69. 

.7/4/41  . 

. .blO/4/41 

61 . 

.6/27/41  . 

. ,b8/l6/4l 

79. 

.5/23/41 

. .07/12/41 

67. 

.8/1/41  .. 

. ,b9/!3/4l 

63. 

.  10/10/41 

.blO/l 1/41 

67. 

.8/29/41 

. .bl 1/1/41 

64. 

. 1 1/7/41 

.bl2/27/4l 

62. 

.8/8/41  . 

. .a7/26/4l 

64. 

.5/16/41 

. .b5/l7/4l 

66. 

. 10/31/41 

. .blO/4/41 

72. 

.6/13/41 

. ,b6/l4/4l 

65. 

.8/15/41 

. .b8/30/4l 

68. 

.5/2/41  . 

. .b4/26/4l 

62. 

.6/13/41 

.  a5/l7/4l 

258  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbe-AI  St.  John  58 


John. 


64 


63 


65 


68 


257  Billy  the  Kid.  Wanted  (W)F. Buster  Crabbe-AI  St 
259  Billy  the  Kid  Trapped  (W)  ..Buster  Crabbe-AI  St.  John 
207  Broadway  Big  Shot  (CD)A ...  Ralph   Byrd- Virginia  Vale... 

211  Dawn  Express  (Spy)  Michael  Whalen-Anne  Nagel 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd- Veda  Ann  Borg.. 

202  Girls  Town  (D)  Edith   Fellows-June  Storey... 

205  Hard   Guy   (G)A  Jack  La  Rue-Mary  Healy... 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh 

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue  63 

263  Lone  Rider  and  the  Bandit(W) . George  Houston-AI  St.  John  55 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  St.  John  

201  Men  of  San  Quentin  J.  Anthony  Hughes-Eleanor  Stewart..  . 

213  Miracle   Kid   (D) A  Tom  Neal-Carol  Hughes-Vicki  Lester  66 

217  Panther's  Claw  (My)  Sidney   Blackmer- Rickey  Vallin  

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  

218  Rogues  in  Clover  Wallace   Ford-Frank  Sully  

229  Strangler   Judy  Campbell-Sebastian  Shaw  

230  Swamp     Woman  Ann  Corio-Jack  La  Rue   68 

251  Texas  Man  Hunt  (W)  <*ill  (Radio  Boyd-Art  Davis  60 

214  Today  I   Hang  (D)  Walter  Woolf  King-Mona  Barrie  67 

210  Too   Many  Women   (C)  Neil   Hamilton-June  Lang  


.  12/12/41 
.10/24/41 
.2/20/42 
.2/6/42  . 
.4/3/42  . 
.1/23/42 
.3/6/42  . 
.  10/17/41 
.4/10/42 
. 12/19/41 
. 1/16/42 
.3/13/42 
.5/8/42  . 
. 11/14/41 
.5/8/42  . 
.2/13/42 
.4/31/42 
.4/3/42  . 
. 12/5/41 
.1/2/42  . 
. I /30/42 
.2/27/42 


RKO-RADIO 


Current  1940-41 

(85  Cyclone  on  Horseback  (W)....Tim   Holt-Marjorie   Reynolds   60. 

122  Devil  and  Miss  Jones  (D)F  .  Jean  Arthur-Chas.  Coburn   92. 

166  Frank  Buck's  Jungle  Cavalcade . Frank   Buck   77. 

129  Hurry,  Charlie,  Hurry  (C)F.Leon   Errol-Mildred  Coles   65. 

175  Little  Foxes  (D) A  Bette  Davis- Herbert  Marshall  116. 

135  My  Life  With  Caroline  (C) .  .  . Ronald  Colman-Anna  Lee   81. 

191  Reluctant  Dragon(C-Cartoon)  F  .  Renrhley  and  Cartoon  Characters....  73. 

125  Repent  at  Leisure   (C-D)  F  . . .  Kent  Taylor- Wendy  Barrie  67. 

184  Robbers  of  the  Rann»  fW)F.._i-  H»»-«!>v  whit>«   61. 

131  Saint's  Vacation   (My)A  Hugh  Sinclair-Sally  Gray   65. 

136  Scattergood  Meets  B'way( D)  F  . Guy   Kibbee-Emma   Dunn   70. 

132  Scattergood  Pulls  the 

Strings    (D)  F  Guy  Kibbee    65. 

186  Six  Gun  Gold  (W)  I  im  Holt-Jane  Clayton  

172  Story  of  the  Vatican  ( Doc.) ...  March   of  Time   Feature   54. 

133  Sunny  (MOF  A.   Neagle-J.  Carroll-R.   Bolger  98. 

128  They  Met  in  Argent ina(MD)F. Ellison-O' Hara- Ebsen   77. 

134  They  Meet  Again   (D)F  Jean  Hersholt- Dorothy  Lovett  67. 

126  Tom.  Dick  and  Harry  (OA... Ginger    Rogers-Geo.    Murphy   86. 


6/13/41 

4/1 1/41 

6/27/41 

7/25/41 

8/29/41 

8/1/41  . 

6/20/41 

4/4/41  . 

4/18/41 

5/31/41 

8/25/41 

5/23/41 

8/8/41 

7/18/41 

5/30/41 

4/25/41 

6/20/41 

7/4/41  . 


.b 12/27/41 
.  . b  1 1/1/41 
. .al/24/42 
. .bl/17/42 
. .a2/28/42 
. .b2/l4/42 
. .al/17/42 
.blO/25/41 
. . .a3/7/42 
.bl2/27/4l 
. . . 12/6/41 
. .al/31/42 

.'  !bi/3i/42 
. .  .a3/7/42 
,al2/l3/4l 


.alO/l 1/41 
.a  1 1/22/41 
.a  12/ 13/4 1 
. .al/31/42 


.aS/IO/41 
. .b4/5/4l 
.b7/l9/4l 
.b7/l2/4l 
,b8/l6/4l 
.b7/l9/4l 
.  ,b6/7/4l 
,b5/3l/4l 
.  b4/5/4l 
.b6/2 1/41 
,b8/30/4l 

. b5/ 17/41 
.a7/l2/4l 
. b8/ 16/41 
.b5/24/4l 
.b4/26/4l 
. .b7/5/4l 
.b7/l9/4l 


Current  1941-42 


Block 
No. 

I  All  That  Money  Can  Buy(D)A.4nne  Shirley- Walter  Huston 
(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire   (C)A  Barbara   Stanwyck-Gary   Cooper. ...  1 1 1 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60 

4  Call  Out  the  Marines  (C)  Victor  McLaglen- Edmund  Lowe  67. 

I  Citizen    Kane   (D)A  Orson  Welles-Dorothy  Comingore. .  .120 

3  Date  With  the  Falcon(MyC)  F  .George  Sanders- Wendy  Barrie  63 

W-l  Dude  Cowboy  (W)F  Tim   Holt-Marjorie   Reynolds  59. 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)....  64 

1  Father  Takes  a  Wife  (OA. . .  .Adolphe  Menjou-Gloria  Swanson...  79 

3  Four  Jacks  and  a  Jill  (CM)  F.Anne  Shirley-Ray  Bolger   68 

2  Gay  Falcon  (My)A  George  Sanders- Wendy  Barrie  66 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  91 

1  Lady  Scarface  (D)F  Dennis  O'Keefe-Frances  Neal  66 

2  Look  Who's  Laughing  (C)F...Berger  &.  McCarthy  79 

2  Mexican  Spitfire's  Baby  (C)F.Leon  Errol-Lupe  Velez-Zasu  Pitts..  70 

3  Obliging  Young  Lady  (OF... Joan   Carroll  -  Edmond   O'Brien  80 

1  Parachute   Battalion    (D)  F ...  .Robert  Preston-Nancy  Kelly  75 

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore-Lupe  Velez.  96 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60 

4  Sing  Your  Worries  Away(CM)  .Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71 

2  Suspicion    (D)A  Cary  Grant-Joan  Fontaine   99 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67 

4  Valley  of  the  Sun  (D)  James   Craig-Lucille   Ball   80 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt  66 


Rel. 

Mins.  Date 
106. . 10/17/41 


. I /9/42  . 
. 10/10/41 
.2/13/42 
.9/5/41  . 
. 1/16/42 
. 12/12/41 
. 10/31/41 
. 10/3/41 
.1/23/42 
. 10/24/41 
.2/20/42 
.9/26/41 
.11/21/41 
. 1 1/28/41 
.1/30/42 
.9/12/41 
. 12/26/41 
.2/27/42 
.3/6/42  . 
. 11/14/41 
. 1 1/7/41 
.2/6/42  . 
. 12/12/41 


Coming  1941-42 


Bambi   Disney  Cartoon  Feature  

5  Bashful   Bachelor  (CD)  Lum  V  Abner  3/20/42 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/10/42 

6  Falcon  Takes  Over  George  Sanders- Allen  Jenkins  6/5/42  . 

Fantasia  (FA)F  Technicolor  Cartoon   85  . 4/3/42  . 

Journey  Into  Fear  (Spy)  Joseph  Cotten-Dolores  del  Rio  

W-2  Land  of  the  Open  Range(W)  F  .Tim  Holt-Ray  Whitley   60.. 4/10/42 

5  Magnificent  Ambersons  J.  Cotten-Dolores  Costello-T.  Holt  3/27/42 

5  Mayor  of  44th  Street  (G) ...  .George  Murphy-Anne  Shirley  5/8/42  . 

4  Mexican  Spitfire  at  Sea  (O      Lupe  Velez-Leon  Errol   73.. 3/13/42 

6  Mexican  Spitfire  Sees  Ghost(C)Leon  Errol-Lupe  Velez  6/26/42 

6  My  Favorite  Spy  (MyC)  Kay  Kyser-Ellen  Drew  6/19/42 

6  Powder  Town   Victor  McLaglen- Edmond  O'Brien  5/29/42 

Pride  of  the  Yankees  Gary  Cooper-Theresa  Wright  

5  Scattergood  Rides  High  (D)..Guv   Kibbee-Dorothy   Moore  4/24/42 

(Former  title  "Scattergood  at  the  Races") 

5  Syncopation   (DM)  Adolphe   Menjou-Jackie  Cooper  5/15/42 

W-2  Thundering   Hoofs  (W)F  Tim    Holt-Ray  Whitley   60.. 8/10/42 

6  Tuttles  of  Tahiti  (D)  Charles  Laughton-Jon  Hall  4/17/42 


See 
Issue  of 
. .b7/l9/4l 

. .bl2/6/4l 
. . .b9/6/4l  - 
.  -  b I / 10/42 
.  .b4/l2/4l 
. . bl 1/8/41 
.  .  .b9/6/4l 
. . b 10/4/4 1 
.  .07/19/41 
.  .bl 1/8/41 
.  .b9/20/4l 
.  .  b  I  / 1 0/42 
. .b7/26/4l 
. .b9/20/4l 
. . .b9/6/4l 
. .bl 1/8/41 
. .b7/l9/4l 
..bll/8/41 
. . -bg/6/41 
. .  b I / 10/42 
.  .b9/20/4l 
.  .bg/20/41 
.  .bl/10/42 
.blO '25/41 


. .  In  Prod. 
. .al/17/42 
.bl2/l3/4l 
. ,al2/6/4l 

bl 1/18/40 
. .a2/ 14/42 
.bl2/l3/4l 
.al2/27/4l 
.  .al2/6/4l 
.  .bl/10/42 
. . .a3/7/42 
. .a2/28/42 
.a  12/20/4 1 


REPUBLIC 


Current  1940-41 


16  AngelsWithBrokenWings(CD)  F.Binnie  Barnes-Gilbert  Roland   72.  .5/27/41  . 

28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes...  61. .9/5/41  .. 

24  Citadel  of  Crime  (D)  F  Frank  Albertson-Linda  Hayes   58.  .7/24/41  . 

15  Country  Fair  (CM)F  Eddie  Foy,  Jr.-June  Clyde  74.  .5/5/41  .. 

77  Desert  Bandit  (W)F  Don   Barry-Lynn   Merrick   56. .5/24/41  . 

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice   65.. 8/27/41  . 

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  78.. 10/15/41 

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers    56.. 7/10/41  . 

22  Gay  Vagabond,  The  (CD)F  Ruth   Donnelly-Roscoe   Karns   66  . 5/12/41  . 

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna   88.. 8/20/41  . 

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick   57.. 6/24/41  . 

14  Lady  From  Louisiana  (PD)A..Ona  Munson-John  Wayne   83.. 4/22/41  . 

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  58. .6/20/41  . 

66  Pals  of  the  Pecos  (W)F  Three  Mesquiteers    56. .4/8/41  . 

23  Poison  Pen  (D) A  Flora  Robson-Rob't  Newton   66.. 6/30/41  . 

3  Puddin'   Head   (C)  F  Judy  Canova- Francis  Lederer   80.  .6/25/41  . 

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle  57  . 7/31/41  . 

13  Rookies  on  Parade  (CM)F  pob  Crosby-Ruth  Terry   69.. 4/17/41 

67  Saddlemates   (W)F   Three  Mesquiteers    56. .5/26/41  . 

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gabby"  Hayes.  56.. 5/7/41  . 

46  Singing  Hill,  The  (MW)F  Gene  Autry-Smiley  Burnette   75.. 4/26/41  . 

2  Sis  Hopkins  (CM)F  Judy  Canova-Bob  Crosby   98. .4/12/41 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  65.. 7/15/41  . 

76  Two-Gun  Sheriff  (W)F  Don  "Red"  Barry-Lynn  Merrick  56.. 4/10/41 

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette   64  . 8/25/41 

Current  1941-42 

171  Apache    Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick  56.  .9/12/41 

174  Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick.  ..  56.  .1/6/42  . 

164  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers   57. .1/30/42 

131  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette   66. .1/22/42 

172  Death  Valley  Outlaws  (W)F  .  Don  Barry-Lynn  Merrick   56. .9/29/41 

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massen...  70. .11/10/41 

162  Gauchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele   56..  10/24/41 

108  Hurricane  Smith   (D)F  Ray  Middleton-Jane  Wyatt   69. .7/20/41  , 

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes.  56  . 10/17/41 

101  Lady  for  a  Night  (D)  Joan   Blondell-John   Wayne   87..  1/5/42  . 

153  Man  From  Cheyenne  (W)F  ...Roy  Rogers-George  "Gabby"  Hayes.  60..  1/16/42 
110  Mercy  Island  (D) A  Ray  Middleton-Gloria  Dickson  72..  10/10/41 

173  Missouri   Outlaw   (W)F  Don  "Red"  Barry-Lynn  Merrick         58  . 11/25/41 

107  Mountain  Moonlight  (OF  Weaver  Bros.  &  Elviry   68.. 7/12/41  . 

112  Mr.  District  Attorney  in 

the  Carter  Case  James  Ellison- Virginia  Gilmore....  68..  12/18/41 

161  Outlaws  of  Cherokee Trail(W)  F  .Three  Mesquiteers    56.  .9/10/41  , 

122  Pardon  My  Stripes  (OF  Bill  Henry-Sheila  Ryan   64  . 1/26/42 

133  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker   76.  .8/29/41  . 

121  Public  Enemies  (D)  Philip  Terry-Wendy  Barrie   66..  10/30/41 

152  Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne   63  . 12/12/41 

109  Sailors  on  Leave  (C)A  William  Lundigan-Shirley  Ross  71.. 9/30/41 

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  64..  11/12/41 

102  Sleepytime  Gal   (CM)F  Judy  Canova-Tom  Brown   80. .3/5/42  .. 

154  South  of  Santa  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes...  55.  .2/17/42 

175  Stagecoach   Express   (W)  Don  "Red"  Barry-Lynn  Merrick  3/6/42  . 

114  Tragedy  at  Midnight(My-C)A.John  Howard-Margaret  Lindsay          68  . 2/2/42  . 

1 13  Tuxedo  Junction   (C)  F  Weaver  Bros.  &  Elviry   71.  .12/4/41  , 

163  West  of  Cimarron   (W)  Three  Mesquiteers   55..  12/15/41 

Coming  1941-42 

Affairs  of  Jimmy  Valentine(D) .  Dennis  O'Keefe-Ruth  Terry  

Girl  From  Alaska  (D)  Ray  M iddleton-Jean  Parker  

144  Heart  of  the  Rio  Grande  (W).Gene  Autry-Smiley  Burnette  

(Firmer  title  "Dusk  on  the  Painted  Desert") 

Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie  

Jesse  James,  Jr.  (W)  Don  "Red"  Barry-Lynn  Merrick.  .. 

165  Raiders  of  the  Range  (W).  ...Bob  Steele-Tom  Tyler  

Shepherd  of  the  Ozarks  (D).. Weaver  Bros.  &  Elviry  

Sunset  on  the  Desert  (W)  Roy  Rogers-George  "Gabby"  Hayes. 

166  Westward  Ho!  Three  Mesquiteers  

115  Yokel  Boy  (C)  Joan  Davis-Albert  Dekker  


. .a2/l4/42 

.al 1/29/41 
,bl2/l3/4l 
al2/l3/4l 


. .  .b6/7/4l 
. .  .b9/6/4l 
. .  b8/2/4i 
. .b5/l7/4l 
.  b5/3l/4l 
. ,b9/l3/4l 
.b 10/ 18/41 
. .b7/l9/4l 
. .b5/24/4l 
. .b8/l6/4l 
.  b6/28/4l 
...b5/3/4l 
.  b6/2l/4l 
. .b4/26/4l 
. ..b7/5/4l 
. .b6/28/4l 
. . .b8/9/4l 
. . .65/3/41 
. .b6/l4/4l 
. .b5/IO/4l 
. . .b5/374l 
. .b4/!2/4l 
. ..b8/2/4l 
.  .b4/26/4l 
.  b8/30/4l 


.3/27/42 
.4/17/42 
.3/11/42 


. .b9/27/4l 
. .bl/10/42 
. . .b2/7/42 
. .bl/24/42 
. .blO/4/41 
. b 1 1 / 1 5/4 1 
.blO/25/41 
,.b7/l9/4l 
.blO/18/41 
...bl/3/42 
. .bl/17/42 
blO/ll/41 
bl  1/22/41 
.  b7/l9/4l 

,b 12/27/41 
.  b9/20/4l 
. .bl/31/42 
. . ,b9/6/4l 
. .bl 1/1/41 
.b 12/ 13/41 
. .blO/4/41 
rbl 1/15/41 
. ..b3/7/42 
. .b2/2l/42 
. .a2/l4/42 
. .bl/31/42 
. .b 12/6/41 
,bl2/20/4l 


. . .a2/7/42 
. ..a2/7/42 
.  al/31/42 


.4/3/42  . 
.3/20/42 
.4/10/42 
.3/30/42 


a2 ,28/42 
.a2/l4/42 
.  .a3/7/42 
.a2/28/42 


.3/13/42  ...al/31/42 


20TH  CENT.-FOX 


Current  1940-41 


148  Accent  on  Love  (C)F  Geo.   Montgomery-Osa  Massen  61. .7/11/41 

143  Blood  and  Sand  (Tech.)  (D)A. Tyrone  Power-Linda  Darnell  125.. 5/30/41 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North   59. .6/13/41 

141  Cowboy  and  the  Blonde(CD)  F .  Mary  Beth  Hughes-G.  Montgomery.  68.  .5/16/41 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis  73  . 7/18/41 

144  For  Beauty's  Sake  (CD)A  Ned  Sparks- Marjorie   Rambeau  62  . 6/6/41  . 

140  GreatAmericanBroadcast(DM)  FAIice  Faye-John  Payne-Jack  Oakie.  90.. 5/9/41  . 

142  Great  Commandment  (D)  F  .  . .  .John  Beal-Albert  Dekker   80  . 5/23/41 

139  Mail  Train  (D)F  Alastair  Sim-Gordon   Harker   60.  .4/25/41 

146  Man  Hunt  (Spy)  F  Walter  Pidgeon-Joan  Bennett  100.  . 6/20/41 

147  Moon  Over  Miami  (MC)F  Don  Ameche-Betty  Grable  (Tech.)..  91.  .7/4/41  . 

136  Ride  On  Vaquero  (W)F  Cesar  Romero-Mary  Beth  Hughes...  64  . 4/18/41 

134  Sleepers  West  (D)F  Lloyd  Nolan-Lynn  Bari   72.  .4/4/41  . 

137  That  Night  in  Rio  (M) A  Alice  Faye-Don  Ameche  (Tech.)         99.. 4/1 1/41 

145  Very  Young  Lady  (CD)F  Jane  Withers-Nancy   Kelly   79  . 6/27/41 


b6/28/4l 
.  .b5/24/4l 
. .  b7/27/40 
. .b4/26/4l 
. .b6/28/4l 
.  ,.b7/5/4l 
. .  .b5/3/4l 
. .b4/l2/4l 
. ..b7/5/4l 
. ,b6/l4/4l 
. .b6/2l/4l 
.  b3/22/4l 
. .b3/22/4l 
. . .b3/l/4l 
. .  b5/3/4l 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


March  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  33 


20TH  CENT.-FOX 


Current  1941-42 


Block 
No. 

2  Belle  Starr  (Tech.)  (D) A  Gene  Tierney-Randolph  Scott  87 

6  Blue.  White  and  Perfect  (0)  .  Lloyd  Nolan-Mary  Beth  Hughes  75 

5  Cadet  Girl  (CD) A  Carole  Landis-Geo.   Montgomery....  71 

8  Castle  in  the  Desert  ( My)  F ..  .Sidney  Toler-Arleen  Whelan  62 

2  Charlie  Chan  in  Rio  (My)  F ..  .Sidney  Toler-Mary  Beth  Hughes...  62 
I  Charley's  Aunt  (C)F  Jack  Benny-Kay  Francis   81 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  73 

I  Dressed  to  Kill  ( D)  F  Lloyd  Nolan-Mary  Beth  Hughes  74 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  67 

3  Great  Guns  (OF  Laurel  and  Hardy-Sheila  Ryan  74 

6  How  Green  Was  My  Valley(D)  F  .  Maureen  0' Hara- Walter  Pidgeon. . .  1 18 

4  I  Wake  Up  Screaming  (My)  F.Betty  Grable- Victor  Mature  82 

(Reviewed  as  "Hot  Spot") 
W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts....  58 

3  Man  at  Large  (Spy)F  Marjorie  Weaver- Richard   Derr  69 

5  Marry  theBoss' Daughter(CD)  F  .  Brenda  Joyce-Bruce  Edwards  60 

4  Moon  Over  Her  Shoulder(C)A.Lynn   Bari-John  Sutton  68 

8  Night  Before  the  Divorce(C)  A .  Lynn  Bari-Joseph  Allen,  Jr   67 

8  On  the  Sunny  Side  (CD)  F ....  Roddy  McDowall-Jane  Darwell  70 

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde  61 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell  60 

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne 


Rel. 
Da.e 


9  12  41 
.  I  6  42  . 

II  28  41 
.2  27  42 
.9  5  41  . 
.8  I  41 
. 12   12  41 
.8  8  41  . 
. I   16  42 
. 10  10  41 
.  12  26  '41 

II    14  41 

.9  26  41 
.10  3  41 
.11  28  41 
.10  24  41 
.3/6/42  . 
.2/13/42 
. 12/19-41 
.8  22/41 
.1/1/42  . 
.10  10/41 
. I  23  42 
. I  1/21/41 
.2  20  42 
.  1 1 /7/4I 
.  I  30  42 
.8  29  41 
. I  I '14/41 
.9  26  '41 
.9  19  41 
.8/15/41 
. 10  17  41 
.2  6  42  . 


W-l  Riders  of  the  Purple  Sage  (W)  F  .  George   Montgomery-Mary   Howard..  56. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen.  Jr  72. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  93. 

8  Roxie  Hart  (OA  Ginger  Rogers-Adolphe  Menjou  74. 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr  73. 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  98. 

I  Sun   Valley   Serenade  Sonja  Henie-John  Payne-M.  Berle..  83. 

4  Swamp  Water  (D) A  Walter  Huston-Walter  Brennan  88. 

3  Week-end  in  Havana  ( D)  F  ...  .Alice  Faye-John  Payne   (Tech.)  80. 

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari  64. 

I  Wild  Geese  Calling  ( D)  F  Henry  Fonda-Joan  Bennett  77. 

3  Yank  in  the  R.A.F.  (War)  F  .  .Tyrone   Power-Betty   Grable  97. 

7  Young  America   (D)  Jane  Withers- William  Tracy  73. 

Coming  1941-42 

It  Happened  in  Brooklyn  Lloyd  Nolan-Carole  Landis  

W-2  Lone  Star  Ranger  (W)  John  Kimbrough-Sheila  Ryan  3/20.42 

Mad  Martindales  (C)  Jane  Withers-Marjorie  Weaver  

Magnificent  Jerk   D.  Ameche-H.   Fonda-Lynn  Bari  

Man  Who  Wouldn't  Die  Lloyd   Nolan-Marjorie  Weaver  

Moontide   J.  Gabin-I.  Lupino-C.  Rains  

My  Gal  Sal  (DM)  (Tech.) ....  Rita   Hayworth- Victor  Mature  

Outlaw.   The   .:  Walter  Huston-Thos.  Mitchell  

9  Remarkable   Mr.    Kipps  Michael   Redgrave-Diana  Wynyard  3  27  42 

9  Rings  on  Her  Fingers  Henry  Fonda-Gene  Tierney  3  20'42 

9  Secret  Agent  of  Japan  (Spy)..  Lynn  Bari-Preston  Foster  4  3  42  . 

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)...  75.  .3  13/42 

W-2  Sundown  Jim  (W)  J.   Kimbrough-A.   Whelan  3  27  42 

Tales  of  Manhattan  (D)  Henry  Fonda-Ginger  Rogers  

Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  O'Hara  

This   Above   All  Tyrone  Power-Joan  Fontaine  

Thunder    Birds  Gene  Tierney-Preston  Foster  

9  To  the  Shores  of  Tripoli  M.  O'Hara-J.  Sutton  (Tech.)  410  42 

Whispering  Ghosts   Brenda  Joyce-Milton  Berle  

9  Who  Is  Hope  Schuyler?  (My)  . Mary   Howard-Robt.   Lowery  4  17/42 


See 
Issue  of 


. .b8, 23/41 
bl2  20  41 
. bl 1/15/41 
. . .b2/7/42 
.  b8  23  41 
.  b7  26  41 
. b 1 1 / 15/41 
.  .b7/26,'4l 

bl  10  42 
. .b9  13/41 

bl I  I  41 
.blO/18/41 

. ,b9/l3/4l 
. .b9/l3/4l 
.bl I / 1 5/4 1 
.blO/18/41 
. . .b2/7/42 
. . .b2/7/42 
bl 1/22/41 
. .b7/26/4l 
,bl2/20/4l 
.b9/l3/4l 
.  .  bl  /  10/42 
bl  1/22/41 
.  b2/7. 42 
b 10/25/4 1 
. . bl/10/42 
.  .b8  '2,  4l 
blO/25/41 
. .b9/l3/4l 
, ,b9/l3/4l 
. ,b7/26/4l 
b9/l3  '41 
. .bl/10/42 


UNIVERSAL 


Current  1941-42  (Cont.t 


a9  13/41 
.al/24/42 


. .a  1/3/42 
.al/31/42 

.In  Prod. 

Not  Rev. 

. .ai/3/42 
.  .a2'7/42 
. .D2/7/42 
.a2/2l/42 
.al2/6/4l 

.  a2  7  '42 
.  al  '3/42 


UNITED  ARTISTS 


Current 


All  American  Co-Ed  (CM )  F ..  Frances  Langford-Johnny  Downs         48.10  31  41 

Broadway  Limited  (C-D)F  Victor  McLaglen- Dennis  O'Keefe...  73. .6/13/41 

Brooklyn  Orchid  (C)F  Marjorie   Woodworth- Wm.    Bendix. .  50.. 2/20/42 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff .  1 10.  .  1 1  28  41 

Fiesta   (Tech.)    (CD)  Armida- Antonio  Moreno-Geo.  Givot.  45..  12 '19/41 

Gentleman  After  Dark  (D).... Brian  Donlevy-Miriam  Hopkins  2  27  42 

(Fcrmer  title  "Heliotrope  Harry") 

Great  Dictator,  The  (OF  Charles  Chaplin-P.  Goddard  126. .3/1/41  . 

Hayfoot   (C)   William  Tracy-James  Gleason  48..  1/2 '42  . 

International  Lady  (Spy)A.  .  .  .Nona  Massey-George  Brent  100  . 9  19/41 

Lydia  (D)F   Merle  Oberon-Alan   Marshall  104.  .9/29/41 

Major  Barbara  (CD)A  Wendy  Hiller-Robert  Morley  112. .9/12/41 

Miss  Polly  (OF  7asu   Pitts-Slim  Summerville  45.  .11/14/41 

New  Wine   (MD)F  Nona  Massey-Binnie  Barnes  84 . .  10 '  10/4 1 

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown....  43. .10/17/41 

Pot  0'  Gold  (C-Mu)F  James  Stewart- Paulette  Goddard  95.. 4/1 1/41 

Shanghai  Gesture  (D)  Gene  Tierney- Victor  Mature  104.  .2  6 '42  . 

Sundown  ( D) A   Gene  Tierney-Bruce  Cabot  92..  10/31/41 

Tanks  a  Million  (OF  Jas.   Gleason-Wm.  Tracy   50.. 9/12/41 

That  Hamilton  Woman!(PD)A. Vivien  Leigh-Laurence  Olivier  126.. 4/30/41 

That  Uncertain  FeelingtSOA.Oberon-Douglas-Meredith    84.  .4  20  41 

Three  Cockeyed  Sailors  (OF.. Tommy  Trindler-Claude  Hulbert. . . .  76.. 7/4/41 

To  Be  Or  Not  To  Be  (OA  Carole  Lombard-Jack  Benny   98. 3  6 '42  . 

Topper  Returns  (OF  Joan  Blondell-Carole  Landis   89  . 3  21/41 

Coming  1941-42 

About  Face  (C)  William  Tracy-Joe  Sawyer  

Annie  Rooney   Shirley  Temple- William  Gargan  

Cubana  (CM)   Marjorie  Woodworth-George  Givot  

Dudes  Are  Pretty  People  (C) .. Marjorie  Woodworth-Jimmy  Rogers. 

Friendly  Enemies   Charles  Winninger-Charlie  Ruggles. 

Gold   Rush   (OF  Charlie  Chaplin    71.  .4/17/42 

Jungle  Book  (Tech.)  (FA) . .  .  .Sabu-Jer.  Cowan -Rosemary  DeCamp  4/3 '42  . 

Mister  V   (D)  F  Leslie  Howard-Mary  Morris  100  . 3/20/42 

Ships  With  Wings   (War) ...  .John  Clements-Leslie  Banks  5/15/42 

Twin  Beds  (O  George  Brent-Joan  Bennett  4/24/42 


al2  20  41 

'.  'a2  28,  42 


.b 1 0/ 18/4 1 
. ,b6/l4/4l 
. .  b  I  /3 1  /42 
.bl2/20 '41 
,bl2/20/4l 
. .al2/6/4l 

.blO  19  40 
bl/3  42 
bin  18  41 
b8/23  41 
.b5/3  41 
bill  41 
.b8/2'4l 
b9  27  41 
.b4/5  41 
b 1 2/27/4 1 
blO/18  '41 
.  b8'9  41 
.b3/22/4l 
b3   15  41 
.b7/l2  41 
.D2/.2I.  42 
.b3   15  41 


 al/31  '42 

 In  Prod. 

 a2/7,  42 

.3  13  42   . .al2/20  41 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (OF  Baby  Sandy- Kathryn   Adams   60  . 7/4/41  . 

5028  Black  Cat   (My)A  Hugh   Herbert-Broderick  Crawford ..  70.  .5/2/41  . 

5039  Cracked   Nuts   (C)  I  na    Merkel-Stuart    Erwin   65.  .8/1/41  . 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine   60  .8  22  41 

5011  Flame  of  New  Orleans  (CD)  F .  Dietrich-Roland  Young-Cabot    79.  .4  25/41 

5038  Hello  Sucker  (F) A  Hugh  Herbert-Peggy  Moran   60. .7/11/41 

5029  Hit  the  Road  { D)  F  George  MacLane-Dead  End  Kids ...  60.  .6 '27 '41 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers...  86  . 8  8/41  . 

5000  In  the  Navy  (CM)F  Abbott  &.  Costello-Dick  Powell   86.  .5  30  41 

5043  Lady  From  Cheyenne  (CD)  Loretta  Young-Rob't  Preston   87  . 4/1 1/41 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60..6'20'4I 

5055  Men  of  the  Timberland  (A)  F .  .Richard  Arlen-Andy  Devine   61.. 6  6  '41  . 

5014  Model  Wife  (OA  Joan   Blondell-Dick  Powell   83.  4  18  41 

5054  Mutiny  in  the  Arctic  ( A)  F ...  Richard  Arlen-Andy  Devine   61.. 4/18  41 

5056  Raiders  of  the  Desert  (A)  F. ..  Richard  Arlen-Andv  Devine   60..6'I8'4I 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56.. 7/18/41 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63  . 6  20  41 

5044  This  Woman  Is  Mine  ( PD)  A  . .  Franchot  Tone-Walter  Brennan   92.  .8  22/41 

50I2A  Tight   Shoes   (OF  Brod  Crawford-Ann  Gwynne   67.  613/41 

5034  Too  Many  Blondes  (CM)  A.  .  . .  Rudy  Vallee-Helen  Parrish   60.. 5  23  '4 1 

Current  1941-42 

6007  Appointment  for  Love   (D)  Chas.   Boyer-Margaret  Sullavan   89..  10  31/41 

6063  Arizona  Cyclone  (W)  Johnny  Mack  Brown   57..  1 1  '14  41 

6013  Badlands  of  Dakota  (W)  F  ...  .Crawford- Herbert- Devine    73..  9/5/41  . 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey   64  ..2 '6/42  . 

6035  Burma  Convoy  (A) A  Charles  Bickford- Evelyn  Ankers....  59..  10  17  41 

6037  Don't  Get  Personal   (C)  H.    Herbert-A.   Gwynne   60..  I  2  '42  . 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60..  10/24/41 

6027  'Frisco    Lil    (D) A  Irene  Hervey-Kent  Taylor   60. .3/6/42  . 

6045  Girl  Must  Live  (OA  Margaret  Lockwood    69 . .  9  '  19  '4 1 

P046  Hellzaioppin   Olsen  and  Johnson-Martha  Rave  ...  84  . 12  26  41 

6005  It  Started  With  Eve  (CD)  F . .  .  Deanna  Durbin-Charles  Laughton...  90. .9  26  41 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat  Pendleton   62. .1/9/42  . 

6051  Kid  From  Kansas  (A)  F  Dick   Foran-Leo  Carrillo   60  9/19/41 

6001  Keep  'Em  Flying  (OF  Abbott  &.  Costello-Carol  Bruce   80  .11  28  41 

6042  Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd   60..2'27/42 

6061  Man  From  Montana  (W)  F  ...  .Johnny  Mack  Brown-Fuzzy  Knight..  61 .  .  9  '5/41  . 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  58  .11/21/41 

6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs   60    12 '  19/4 1 


.  b3  7  42 
.  .a8/2,4l 
b2/l4  42 
.  . Coming 
all/29.41 


b6  28  41 
,b4/26  41 
,b7/26  41 
.  .  b3  '8  41 
,b4/26 '41 
.  .b7  5  41 
.b6  '28  41 
. ,b8/2  41 
. b5/3 I  41 
.  .b4  '5  41 
.b7  19  41 
b5  '3l  41 
b4  19  41 
.  b5  3  41 
b7  12  41 
. b8  '  16  41 
b6  '28  41 
b8  23  41 
.b6/l4/4l 
.a5/24  41 


blO  25  41 
. .a7/l2'4l 
.  .b8 '30  41 
. .bl/17/42 
. .blO  4  41 
. ..bl  3  42 

blO  18  41 
.  b2  28  4? 

blO  II  41 
.  b  1 2  20  41 
. .blO  4  '4 1 
. .bl/17/42 
.  b9  '20  41 
.bl 1/22/41 
. .bl/10/42 
b9  20  41 

bl0/l 1/41 
.b!2/l3/4l 


M  ins 

62. . 
60. 


6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran... 

6025  Moonlight  in  Hawaii  (CM)  F .  .Johnny  Downs-Jane  Frazee.... 
6016  Never  Give  a  St'eker  an 

Even  Break  (CM)F  W.   C.    Fields-Gloria  Jean   71 

6014  Paris  Calling   (D) A  Elisabeth   Bergner-Randolph  Scott..  93. 

6023  North  to  the  Klondike  (A)  F  . .  3rod  Crawford-Lon  Chaney,  Jr   58. 

6044  Quiet  Wedding   Margaret  Lockwood    63. 

P002  Ride  'Em  Cowboy  (CM)F  Abbott  &.  Costello-Dick  Foran  86. 

6052  Road  Agent  <D)A  Leo  Carrillo-Andy  Devine-D.  Foran.  60 

6038  Sealed  Lips  (O)F  Wm.  Gargan-June  Clyde-John  Litel.  62. 

6030  Sing  Another  Chorus  (MC)F.. Johnny  Downs-Jane   Frazee   64. 

6020  South  of  Tahiti   (D)  F  Brian  Donlevy-Maria  Montez  75. 

6064  Stage  Coach  Buckaroo  (W1....J.  Mack  Brown-Fuzzy  Knight   59. 

(Former  title  "Ghost  Town  Buckaroo") 
6033  Swing  It.  Soldier  (M)  Frances  Langford-Ken  Murray  66. 

6039  Treat  'Em  Rough  (  D )  F  Peggy  Moran-Eddie  Albert   61. 

6004  Unfinished  Business  (CD)  A . . .  Irene  Dunne-Robt.  Montgomery  94. 

What's  Cookin'  (M)F  Andrews  Sisters- G loria  Jean  66. 

6015  Wolf  Man   (H)A  C.  Rains-D.  Foran-L.  Chaney,  Jr...  70 

Coming  1941-42 

Almost  Married  (C)  Jane  Frazee- Robert  Paige  

(Fcrmer  title  "Temporary  Bride") 

Broadway   George   Raft- Brod  Crawford  

Butch  Minds  the  Baby  (CD)  . Brod  Crawford- Virginia  Bruce  

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

Eagle  Sguadron  (D)  Diana  Barrymore- Robert  Stack  

Escape  From   Hong   Kong  Don  Terry-Leo  Carrillo  

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day  ...  57. 

(Former  title  "Vigilantes") 

Ghost  of  Frankenstein(H)  A .  .  Sir  C.  Hardwicke-L.  Chaney,  Jr   67. 

Juke  Box  Jenny  (C)  Harriet  Hilliard-Ken  Murray  61. 

(Former  title  "Fifty  Million  Nirkels") 

Lady  in  a  Jam  (O  Irene    Dunne-Patric  Knowles  

Mississippi   Gambler   (D)  Kent  Taylor-Frances  Langford  

Mystery  of  Marie  Roget  Patric  Knowles-Maria  Montez  

Pardon  My  Sarong  (C)  Abbott  and  Costello  

Saboteur  (Spy)   Rob°rt  Cummings-Priscilla  Lane  

Spoilers    (D)  ..Marlene   Dietrich-Randolph  Scott  

Strange  Case  of  Dr.  Rx  Lionel   Atwill-Patric  Knowles  

(Former  title  "Dr.  Rx") 

There's  One  Born  Every 

Minute  (C)   Hugh   Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  

Unseen  Enemy  (Spy)  Leo  Carrillo-Andy  Devine  

You're  Telling  Me  Hugh  Herbert-Robert  Paige  


Rel. 
Date 
10  3  41 
.  11/21/41 

10  1(1  4  1 

1  1 6  42 
. I  23  42 

11  21.41 

2  20  42 
2  6  42 

.12  5  41 
.9  19  41 
10  17  41 
2   13  42 

.11/7/41  . 

1  30  42 
9  12  41 

2  20  42  . 

12  12  41 


See 
Issue  of 
.  b 1 0  4  41 
b 1 0  II  41 

.blO/ll/41 
.  bl2  6  '41 
. .bl  24/42 
. .  bl  '3/42 
. .b2/l4/42 
b 1 2  6  41 
bl2  6  4  1 
. . b9 ' 13  41 
blO  25  4  1 
.  a9/ 13/41 

. .bl 1/1/41 
.  bl  17  '42 
.  b8  30  41 
.  b2  21  '42 
.b  12  13  41 


3  20  42 

4/24/42 


a3  7/42 
.al/10/42 
a2  28  42 


3  13  42 
3  27  42 


4/24/42 
4/17/42 


.  .  .b3  7,  42 
.alO,  25/41 

. .a2/!4/42 
. .al2/6/4l 
. .al  10/42 


4/3/42  . 
5  8/42  . 
4  10  42 


. .al/24/42 
. .a2 '28/42 
.a  10/25/41 


4'IO/42 
5/1/42  . 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours   (SO  F  ..  .Merle  Oberon-Dennis  Morgan  88 

557  Bad  Men  of  Missouri  (D)A. .  Dennis  Morgan-Wayne  Morris   74. 

507  Bride  Came  C.O.D.  (OA  Bette   Davis-James  Cagney   91. 

518  Bullets  for  O'Hara  ( D) A  Joan  Perry-Roger  Pryor   50. 

533  Dive  Bomber  (Tech.)   (D)F  .  Errol  Flynn-Fred  MacMurray  132. 

509  Footsteps  in  the  Dark(  MyC)  A  .  Errol  Flynn-Brenda  Marshall   96. 

504  Great  Lie  (D)F  Bette  Davis-Geo.  Brent  107. 

524  Here  Comes  Happiness  (  D )  F  . . M  i Idred  Coles-Richard  Ainley   57. 

565  Highway   West   (G)A  Brenda   Marshall-Olympe   Bradna...  63. 

517  Kisses  for  Breakfast  ( F)  A  ....  Dennis  Morgan-Jane  Wyatt  82. 

568  Knockout  (D)   Arthur  Kennedy-Olympe  Bradna  73. 

505  Manpower  (  D )  A   Marlene  Dietrich-George  Raft  105. 

500  Meet  John  Doe  (D)  F  Gary  Cooper-Barbara  Stanwyck  123. 

508  Million  Dollar  Baby  (CD)  F  ..  .Priscilla  Lane-Ronald  Reagan  102. 

523  Nurse's  Secret   (My)  F  Lee   Patrick-Regis  Toomey  65, 

555  Out  of  the  Fog  ( D ) A  Ida  Lupino-John  Garfield   85. 

d24  Passage  From  Hongkong  (My)  F  .  Keith  Douglas-Lucile  Fairbanks  61. 

501  Sea  Wolf  (D)A  Robinson-Garfield-Lupino   100. 

573  Shadows  on  the  Stairs  (My)F. Maris  Wrixon-Wm  Lundigan  63. 

564  Shining  Victory   ( D) A  G.  Fitzgerald-Jas.  Stephenson  83. 

522  Shot  in  the  Dark  (My)  F  Ricardo  Cortez-Wm.  Lundigan  57. 

563  Singapore  Woman   (  D)  A  Brenda  Marshall- David  Bruce  64. 

567  Strange  Alibi   (G)  F  Arthur  Kennedy-Joan   Perry   63. 

516  Thieves  Fall  Out  (OA  Eddie  Albert-Joan  Leslie   72. 

574  Three  Sons  O'Guns  (CD) A  Wayne  Morris-Arthur  Kennedy  65. 

558  Underground  (D)   Jeffrey  Lnyn-Karen  Verne  95. 

560  Wagons  Roll  At  Night  (D) .  .  .Humphrey  Bogart-Sylvia  Sidney  84. 

Current  1941-42 

116  All  Through  the  Night  ( D)  F  ..  Humphrey  Bogart-Judith  Anderson  ..  107. 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard   Whorf  88. 

111  Body  Disappears  (C)F  Jeffrey  Lynn-Jane  Wyman  71. 

122  Captain  of  the  Clouds  (D)F...J.  Cagney- Dennis  Morgan  (Tech.) ..  1 13. 
121  Dangerously  They  Live  (Spy). John   Garfleld-Raymond  Massey  78. 

106  International  Sguadron  ( D)  F  .  .James  Stephenson-Ronald  Reagan...  87. 
105  Law  of  the  Tropics  (D)  F  Constance  Bennett-Jeffrey  Lynn  76. 

107  Maltese  Falcon  ( My) A  Mary  Astor-Humphrey  Bogart  100. 

117  Man  Who  Came  to  Dinner(C)  Bette  Davis-Monte  Woolley  112. 

103  Navy  Blues  (C)F  A.  Sheridan-J.  Oakie-M.  Raye  108. 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason  63. 

108  One  Foot  in  Heaven  (B)  F  Fredric  March-Martha  Scott  108. 

101  Sergeant  York   ( B D ) A  Gary  Cooper-Joan   Leslie  134. 

102  Smiling  Ghost  (HOA  Wayne  Morris-Brenda  Marshall  71. 

119  Sons  of  the  Sea  Michael    Redgrave- Valerie    Hobson..  91. 

112  Steel  Against  the  Sky  ( D)  F  ...  Richard  Whorf-Lloyd  Nolan  68. 

109  Target  for  Tonight  ( DocD)  F  ..  Royal  Air  Force   48. 

1 14  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland.  . .  .140. 

118  Wild  Bill  Hickok  Rides  (A)  .  Constance  Bennett-Bruce  Cabot  83. 

113  You're  in  the  Army  Now  (OF. Jimmy  Durante-Phil  Silvers  79. 

Coming  1941-42 

Across  the  Pacific  Humphrey  Bogart-Mary  Astor  

124  Always  in  My  Heart  ( D)  F  Kay  Francis-Walter  Huston  92. 

Arsenic  and  Old  Lace  Gary  Grant- Priscilla  Lane  

Big    Shot  H.   Bogart-lrene  Manning  

123  Bullet  Scars   (G)A  Regis  Toomey-Adele   Longmire   59. 

Constant  Nymph   Charles   Boyer-Joan  Fontaine  

Desperate  journey   Errol   Flynn-Ronald  Reagan  

Gay  Sisters  (D)  Barbara  Stanwyck-George  Brent  

Hard    Way  Ida   Lupino-Joan  Leslie  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  

Juke   Girl    (D)  Ann  Sheridan- Ronald  Reagan  

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127 

131  Larceny.   Inc.    (GO  F  Edward  G.  Robinson-Jane  Wyman..  93. 

126  Male  Animal  (OA  Olivia  de  Havilland- Henry  Fonda. .101 

125  Murder  in  the  Big  House. ..  .Faye   Emerson-Van   Johnson   52 

129  This  Was  Parrs  ''>H  Ann  Dvorak-Ben  Lyon   77. 

Prime  Minister  (B)F  lohn   Gielgud-Diana  Wynyard  94. 

Shadow  of  Their  Wings  tDi      Ann  Sheridan-Ronald  Reagan  

Yankee    Doodle   Dandy  James  Cagney-Joan  Leslie  


5  10  41 
7  26  4  1 
.7/12/41 
.7/19/41 
.8 '30/41 
.3  8  41 
.4/12/41 
.3/15/41 
.8/23/41 
.7/5  41 
.3  29  41 
.8  9  41 
.4  28/41 
.5  31/41 
.5/24/41 
.6/14/41 
.6/21/41 
.3  22  41 
.3/1/41 
.6/7/41 
.4/5/41 
.5/17/41 
.4/19/41 
.53/41 
.8/2/41 
.6/28/41 
.4/26/41 


.1/10/42 
.11/15/41 
. 12/6/41 
.2/21/42 
.2/14/42 
. 10/1 1/41 
.  10/4/41 
.  10/18  41 
. I  24  '42 
.9/13/41 

.9  27/41 
.11/1/41 
.9/27  '41 
.9/6/41  . 
.2/7/42  . 
.  12  I3'4I 
.11/8/41 

. I   I  42  . 
. I  31  42 
. 12  25  41 


..al'10'42 
.  .  .a3,'7/42 


.b5/IO,4l 
.b7/l9/4l 
.b6/28/4l 
.b7/l9/4l 
.b8/l6/4l 
. .b3/l/4l 
. .b4/5/4l 
. .b373/4l 
.b7/26/4l 
.  b7/5/4l 
.b3/29/4l 
.b7/l2/4l 
.b3/l5/4l 
.b5/24/4l 
. b5/ 10/41 
-b6/ 14/41 
. .b6/7/4l 
b3/29/4l 
.b5/l7/4l 
.b5/24/4l 
.b3/29/4l 
.b5/IO/4l 
.b4/l2/4l 
,b4/l9/4l 
.b7/!9/4l 
.b6/ 14/41 
,b4/26/4l 


. .bl2/6/4l 
.bll/l/41 

. .bl2/6/4l 
.b 1/24/42 
bl2/27/4l 
.b8/l6/4l 

. .  .b9/6.'4l 
.blO/4/41 
bl2/27/4l 
.b8/l6/4l 

. .  b9/6/4l 
. .blO/4/41 
,b7/l2/< 
b8/l6'4l 
b 12/27  n  I 
.bl2/6/4l 
blO/18/41 

.bl l/22/4( 
bl2/27/4l 
bl2/6  '41 


3  14/42 

3/7/42  . 


. . .b3/7/42 
. . .al/3/42 


.b3/7/42 


.a2/ 14/42 


4  18  42 

.5  2  42 
4/4/42  . 


.al 1/29/41 
. .all/8/41 
. b 1 2  27  41 
. . .b3/7/42 
. . .b3/7/42 


. .b3/7/42 
. b9 '13/4 1 
.a2  21 '42 
. In  Prod. 


MISCELLANEOUS 

Eternal  Gift  (Rel.)  Catholic  Mass   100  .  Lamont    ...Not  Rev. 

40.000  Horsemen   (War)A  Grant  Taylor-Betty  Bryant  85    Goodwill  ...b8/2/4l 

Frightened   Lady  (My)A  Marius  Goring-Helen  Haye   75..  H  off  berg    . bl  1/15/41 

King  of  the  White 

Elephants  (PD)F   Siamese  cast    66  .Pridl   b4/5'<l, 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sara  Seegar  68.. Alliance  ..b8/30/4l 

No  Greater  Sin  (  D )  A  Leon  Ames-Luana  Walters   85. .  University  .b6/2l/4l 

Professor  Creeps  (C)  Manton  Moreland    63. .  Dixie  Nat.  b2/28/42 

Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope: — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  34 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


COLUMBIA  1940-41 


COLUMBIA  1940-41  (Cont.) 


Comment  Running  Reviewed 

Time     Issue  Of 

ALL  STAR  COMEDIES  (18) 

2432  Black  Eyes  and  Bluet. ...  Fair    l6'/2..  4/19/41 

2425  Blondes  and  Blunders. .. .Silly    16  ..11/30/40 

2424  Bundle  of   Bliss   17    ..Not  Rev. 

2423  Cold  Turkey    18  ..IO/l?/40 

2436  French  Fried  Patootie   18    ..Not  Rev. 

2428  Fresh  As  a  Freshman  Fair    16    ..4/  5/41 

2431  Glove   Affair    l6'/2  . .  Not  Rev. 

2426  His  Ex  Marks  the  Spot. .Funny    18    ..  I/II/4I 

2438  Host  to  a  Ghost  Fair    17    ..8/  9/41 

2437  Love  at  First  Fright   18    ..Not  Rev. 

2421  Pleased  to  Mitt  You   18    ..Not  Rev. 

2434  Ready.  Willing  But 

Unable    l6'/2..Not  Rev. 

2433  Ring  and  the  Belle  Fair    17    ..  5/24/41 

2429  So  You  Wnirt  Squawk   16    ..Not  Rev. 

2422  Snook  Sneaks   Fairly   Amusing  18  ..10/12/48 

2427  Watchman  Takes  a  Wife. Fairly  Amusing  16    ..  1/25/41 

2435  Yankee  Doodle  Andy   16    ..Not  Rev. 

2430  Yumpin'  Yiminy    16    ..Not  Rev. 

CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10    ..  5/24/41 

2975  Feathere   Very  Good  ....    9    ..3/  1/41 

2979  Fighter  Pilot   Timely    II    ..  6/28/41 

2972  Floating  Elephants   Timely  and  Good    8  ..10/12/40 

2971  Hobby  Lobby   Excellent    12  ..9/21/40 

2976  Movie  Magle   Fascinating    ...    9    ..  3/29/41 

2973  Nine  Work.  If  You  Can 

Do  It   Fair    10  ..11/23/40 

2977  Thie  It  England  Timely    10    ..4/  5/41 

2974  Unusual  Craftt   Interesting    9    ..  1/25/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7  ..Not  Rev. 

2510  Cuckoo  I.  a  Fair    7  ..8/  9/41 

2505  Helping  Paw   Amusing    7  ..2/  1/41 

2508  Land  of  Fun   7  .  .  Not  Rev. 

2503  Mad  Hatter    7    ..Not  Rev. 

2502  Mr.  Elephant  Goes  to  Town   8    ..Not  Rev. 

2581  Tangled  Television   Good    T/i ..  10/ 12/40 

2509  Tom  Thumb's  Brother  Cute    7    ..  6/28/41 

250li  Way  «l  All  Pests   7    ..Not  Rev. 

2504  Wise  Owl   Fairly  Good  ...    7  ..11/30/40 

COLUMBIA  TOURS  (10) 

2556  Beautiful   British   Columbia   10    ..Not  Rev. 

2560  Beautiful  Ontario    10    ..Not  Rev. 

2557  From  Sinoaiiore  to 

Hongkong   Timely    10    ..  3/15/41 

2551  Historic  Virginia    II    ..Not  Rev. 

2554  Islands  of  the  West 

Indies   Satisfactory   ...  10  ..11/23/40 

2553  Old  and  New  Arizona   10  ..Not  Rev. 

2559  San  Francisco — 

Metropolis  of  the  West. Average    10  ..  4/19/41 

2552  Savoy  In  the  Alpe  Poor  Timing  ..  II  ..11/23/40 

2555  Sojourn  In  Havana  Interesting    9  ..11/30/40 

2558  Wettern  Wonderland   Excellent    10    ..  3/29/41 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songt  Fair    10  . 

2654  (iay  Tunes    10 

2651  Jolly  1  unet    9  . 

2G53  Melodies  That  Linger   10 

2G57  Poppy  Songs    10  . 

2656  "Perlldia"  Baker    10  . 

2652  Popular  Love  Songt  Depends    9 

2656  Songs  With  Harmony   10  . 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6  . 

2751  Farmer  Tom  Thumb  Good    6 

2756  Kitty  Gets  the  Bird  Good    7  . 

2755  It  Happened  to  Crusoe   6  . 

2752  Mouse  Meets  Lion  Poor    6 

2753  Paunch  and  Judy  Average    6 

2758  Playing  the  Pied  Piper.. Poor    6  . 

2754  Streamlined  Donkey   Cute    6 

HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade   9'/2. 

2605  So  You  Think  You  Know 

Musie   Good    10 

2601  Take  It  Or  Leave  It  (I). .Funny    ll'/2. 

2602  lake  It  or  Leave  It  (2)  .Entertaining    ..  II 

2603  Take  It  Or  Leave  It  (3)   II  . 

2606  Take  It  Or  Leave  It  (4).. Very  Good    II  . 


.  3/13/41 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.11/23/40 
.Not  Rev. 


.  8/  9/41 
.  6/28/41 
.  6/28/41 
.Not  Rev. 
.11/23/40 
.  1/25/41 
.  8/30/41 
.  3/22/41 


Not  Rev. 

4/19/41 
11/30/40 

2/  1/41 
Not  Rev. 

5/31/41 


NEW   YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting   ....  10 

2951  Magic  City   Well  Done    10 


PHANTASIES  CARTOONS  (8) 

2707  Crystal   Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreamt   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  WallOower    6 

SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken  Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    to 

2857  No.  7  (Ken   Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)  Fair    10 


4/26/41 
1/25/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  9/13/41 
.10/12/40 
.Not  Rev. 
.  Not  Rev. 


..11/30/40 
..11/23/40 
.  .Not  Rev. 
. .  Not  Rev. 
. .  2/  1/41 
. .  3/22/41 
..Not  Rev. 
.  .Not  Rev. 
. .  8/30/41 


Comment 
STOOGE  COMEDIES  (8) 


Running 
Time 


2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in  Arms   18 

2403  Cookoe  Cavaliers   Silly    17 

2406  Dutiful  But  Dumb   I6'/S. 

2401  From  Nurse  to  Worse  A  Dud    17  . 

2408  I'll  Never  Hell  Again. .  .Satiric  Slapstick  18  . 

2402  No  Census.   No  Feeling   18 

2405  So  Long  Mr.  Chumnt  Slapstick    20 

WASHINGTON  PARADE  (6) 

2901  The  Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  L.  S.  Military  Academy   10 

2903  U.  8-  Naval  Aeariamv  Splendid    10 

WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good  ....  9 

2808  Aguaplay   Vary  Good    9 

2887  Diving  Thrills   Very  Good  ....  9 

2802  Hunting  Wild  Deer  Fair    9 

2804  lee  Capers   Very  Good    10 

2806  Jungle  Archer   Very  Good    II 

2801  Master  of  Cue  Billiard   Fans..  10 

2805  Splits,  Spares  end  Strikes  For  Bowlert   10 


Reviewed 
Issue  Of 


.  5/24/41 
.Not  Rev. 
.11/30/40 
.Not  Rev. 
.  8/31/40 
.  6/28'4l 
.Not  Rev. 
.  3/22/41 


.Not  Rev. 
.  4/26/41 
.Net  Rev. 
.  2/  1/41 


. .  1/25/41 
..  6/28/41 
..  5/31/41 
..11/38/40 
. .  3/  8/41 
..  4/26/41 
..10/12/40 
. .  3/  8/41 


1941-42 


ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15  . 

3423  General  Nuisance    18 

3422  Half  Shot  at  Sunrise  Slapstiek    16  . 

342 j  Lovable    [rouble    18  . 

3421  Love  In  Gloom  Good    21 

3429  Sappy  Birthday    18  . 

3426  She's  Oil  Mine  Slapstick    18  . 

3427  Sweet  Spirits  of  Nighter.Poor    18  . 

3428  Three  Blonde  Mice  Silly    16  . 

3431  What  Makes  Lizzy  Dizzy   17  . 

3430  Yoo  Hoo  General   17  . 

CINESCOPES  (8) 

3971  Exploring  Space  Interesting             9  . 

3972  From  Nutt  to  Soup  Poor                     S  . 

3975  Strange  Facts   Interesting             9  . 

3974  Women   in   Photography.  For  Women   ...  10 

3973  World  of  Sound  Absorbing              9  . 

COLOR  RHAPSODIES  (16)  Tech. 

3506  Concerto  in  B  Flat  Minor   7 

3502  Fox  and  the  Grapes  Very  Good    7 

3504  Hollywood  Detour  Excellent    7 

3503  Red  Riding  Hood  Rides 

Again   Clever    7 

3505  Wacky    Wigwams   7  . 

3501  Who's  Zoo  in  Hollywood   7  . 

COMMUNITY  SING  (10) 

3653  College  Songs    IOV2 . 

3657  Crooning    Melodies   10 

3652  Current  Hits   At  Utual   9  . 

3656  Good   Fellowship  Songs   10 

3658  Good  Time  Songs   10 

3655  Hits  of  the  Day   9  , 

3651  Patriotic    Songt  Patriotic    9 

3654  Popular   Songs    10 

FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery   7 

3752  Tangled  Angler  Poor    7 

3753  Under  the  Shedding 

Chestnut   Tree   7 

GLOVE  SLINGERS  (4) 

3411  Glove  Birds    l7'/2 

3410  Kink  of  the  Campus   18 

3409  Mitt  Me  Tonight  Fair    16 


18 


INTERNATIONAL  FORUM  (6) 

3451  Dorothy  Thompson   Timely   

3452  Will  England  Be 

Invaded?   Very  Good    16 

3453  Will  Democracy  Survive?. Timely    18 

PANORAMICS  (12) 

3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3905  Health  for  Defense  

3903  New  York's  Finest  Very  Good 


10 
10 
10 
10 

3904  Spare  Time  in  the  Army. Splendid    10 

PHANTASIES  CARTOONS  (8) 


.  Not  Rev. 
.  Not  Rev. 
.10/  4/41 
.Not  Rev. 
.  8/  9/41 
.Not  Rev. 
.12/13/41 
.  1/24/42 
.  2'  7 '42 
.  Not  Rev. 
.  Not  Rev. 


.  8/30/41 
.10/  4/41 

.12/13/41 
. 1 1/22/41 
.11/  1/41 


.Not  Rev. 
.12/  6/41 
.  2/14/42 

.  1/17/42 
.  Not  Rev. 
.Not  Rev. 


.Not  Rev. 
.  Not  Rev. 
.10/  4/41 
.Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.  8/30/41 
.Not  Rev. 


.  Not  Rev. 

.  2/  7/42 


.Not  Rev. 
.Not  Rev. 

11/22/41 


3/  1/41 


.  8/  9/41 

. 10/18/41 


.  9/13/41 
.11/  1/41 
.Not  Rev. 
.  1/17/42 
.  2/21/42 


3701 

Crystal  Gazer   

.Poor 

7  . 

.  11/15/41 

3702 

7  . 

.Not  Rev. 

QUIZ  REELS 

(6) 

3602 

Kitchen  Quiz  No.  1  

IO'/2. 

.  9/13/41 

3603 

Kitchen  Quiz  No.  2  

Good  . . . 

10  . 

.  12/13/41 

3604 

Kitchen  Quiz  No.  3  

.  Very 

Good  ... 

10  . 

.  2/21/42 

361)1 

So  You  Think  You  Know 

Good 

10  . 

.  8/30/41 

3605 

So  You  Think  You 

10  . 

.  Not  Rev. 

SCREEN  SNAPSHOTS  (10) 

3851 

No.  1  (Ken  Murray)  ... 

.Good 

10  . 

.10/  4/41 

3852 

10  . 

.  Not  Rev. 

3853 

No.  3  (John    Hubbard) .  . 

.Very 

Good  ... 

10  . 

.  1  1  '22/41 

3854 

No.  4  (Billy  Gilbert) . . . 

.Good 

10 

.  12/13/41 

3855 

No.  5  (New  Talent) 

10  . 

.Not  Rev. 

3856 

No.  6  (Alan  Mowbray)  . . 

.Very 

Good 

10  . 

.  2/  7/42 

3857 

No.  7  (Jimmy  Stewart) 

10 

.  Not  Rev. 

STOOGE  COMEDIES  (8) 
3401  An  Ache  In  Every  Stake. .Slapstick 


COLUMBIA  1941-42  (Cont.) 

Comment  Running 
Time 

THIS  CHANGING  WORLD  (6) 

3981  Broken  Trtatlu   Disappointing   .  10 

3982  How  War  Came  Informative    ...  10 

TOURS  (8) 

3553  Alaska  Tour   Fair    10  ..11/22/41 

3552  Butnot  Airat  Today  Good    10  ..10/  4/41 

3554  Great  American  Divide   10  ..Not  Rev. 

3551  Journey  in  Tunisia  Dated    10  ..  8/30/41 


Reviewed 
Issue  Of 


.  9/13/41 

.12/13/41 


WORLD  OF  SPORT  (12) 

3806  College  Champions   Good   

3803  Jungle  Fishing   Excellent  ... 

3804  Polo   Champions   Excellent  ... 

3805  Rack  'Em  Up  Good   

3802  Show  Dogs   Excellent   

3801  Tee  Up  (Patty  Berg)  For  Gelfert  . 


W-243 
W-249 
W-253 
W-246 
W-248 
W-251 
W-245 
W-241 
W-250 
W-242 
W-252 
W-244 
W-247 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 

Abul  the  Bul-Bul  Ameer.  Excellent    8 

Alley  Cat   Excellent    8 

Flying  Bear   Fair    8 

Goose  Goes  South   8 

Dance  of  the  Weed  Fair    8 

Little  Caeearle   Very  Geod    8 

Little  Mete  Very  Good   9 

Lonesome  Strangtr   Excellent    9 

Midnight  Snack   Cute    9 

Mrs.  Ladybuf   Excellent    8 

Officer  Pooch   Amuting    8 

Prospecting  Bear   Funny    9 

Rookie  Bear   Funny    a 

CRIME  DOESN'T  PAY  (0) 


P. 205  Coffins  on  Whetlt  Excellent  .. 

P-201  Eyes  of  the  Navy  Excellent  .. 

P-204  Forbidden  Passage   Topt   

P-203  Respect  the  Law  Very  Good 

P-206  Sucker  List   Excellent 


.18  . .  9/13/41 

3405  Cactus  Makes  Perfect   17  ..Not  Rev 

3405  In  the  Sweet  Pie  and  Pie.  Silly    18  ..11/  1/41 

3404  Loco  Boy  Makes  Good ..  Slapstick    17  ..2/  7/42 

3403  Some  More  of  Samoa  Silly    18  ..  1/17/42 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-2II 

T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory  ... 

Cuban  Rhythm   Excellent   

Flicker  Memories   Funny   

Football  Thrills  of  1940.. For  Grid  Fant. 
Lions  on  the  Loote  Good 


. .  2/21/42 
..11/15/41 
..12/  6/41 
..  1/17/42 
..  9/20/41 
. .  8/30/41 


17 
20 
21 
20 
20 

P-202  You  the  Penal*  Excellent   21 


MINIATURES  (10) 

M-235  Battle.  The   Interesting   ....  II 

M-238  Ghost  Treasure   Interesting    10 

M-232  Great  Meddler   Very  Good   II 

M-233  Happiest  Man  en  Earth.. Unusual    II 

M-237  Man  Who  Changed  the 

World   Excellent    II 

M-236  Memories  of  Europe  Excellent    8 

M-234  More  About  Nottradamut. Timely    II 

M-231  Rodeo  Dough   Very  Good    10 

M-239  Triumph  Without  Drums. Excellent    10 

M-240  Viva  Mexico   Interesting    10 

OUR  GANG  (9) 

C-296  Baby  Bluet   Very  Good   8 

C-295  Fightln'  Food  Good  Fun    9 

C-293  Goln'  Fithln'   Standard    10 

C-291  Good  Bad  Boyt  Good    II 

C-294  Kiddie  Curt   Good  Gang    II 

C-298  1-2-3  Go   Amusing    10 

C-299  Robot  Wrecks   Amusing    II 

C-292  Waldo't  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING  PARADE  (9) 

K-281  American  Spoken  Hera. .Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzltt  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. . .Instructive    II 

K-287  Your  Last  Act  Excellent    II 


10 
9 
10 
10 

.  9 

Memory  Tricks   Amusing    9 

Penny  to  the  Rescue  Excellent    10 

Quicker'n  a  Wink  Excellent    9 

Quiz  Biz   Entertaining  ...  9 

Sea  for  Yourself  Holds  Interest..  10 

Water  Bugs   Very  Good    10 

Wedding   Bills   Very  Good    10 


.  4/  5/41 
.  8/  2/41 
.11  '22/41 
.  Not  Rev. 
.  6/28/41 
.  8/28/41 
.  5/17/41 
.12/  7/40 
.  8/16/41 
.  1/  4/41 
.  9/27/41 
.  4/  5/41 
.  6/14/41 


.  6/14/41 
.10/19/40 
.  3/  1/41 
.  2/  1/41 
. 10/25/41 
.  1/  4/41 


.  6/28/41 
.  8/16/41 
.  1/  4/41 
.  2/  1/41 

.  8/  2/41 
.  6/28/41 
.  2/22/41 
. 12/  7/40 
.11/  1/41 
.11/22/41 


. .  4/  5/41 
..  2/  1/41 
..11/  9/40 
. .  9/  7/40 
. . 12/  7/40 
..  5717/41 
..  8/  2/41 
..11/  9/40 
..  4/  5741 


. . 12/  7/40 
,.  9/27/41 

. .  4/  5/41 

. .  9/27/41 

. .  5/10/41 

. .  6/28/41 

..  2/22/41 

. .  6/14/41 

. .  8/  2/41 


..  5/17/41 
..  6/28/41 
..11/  1/41 
..  9/27/41 
..  6/14/41 
. .  4/  5/41 
..  2/  1/41 
..11/  9/40 
..  2/22/41 
..  1/  4/41 
..  8/16/41 
. .  12/  7/40 


FITZPATRICK  TRAVELTALKS  (12)  (Tech.) 

Alluring  Alaska   Usual    9  ..4/  5/41 

Beautiful  Ball   As  Usual    9  ..12/7/40 

Capital  City   Fair    9  ..  9/7/40 

Cavalcade  of 

San  Francisco   Too  Late    9  ..  9/28/40 

Glimpses  of  Kentucky. . .Good    8  ..  5/10/41 

Glimpses  of  Washington 

State   Usual    9  ..8/16/41 

Haiti.  Land  of  Dark 

Majesty   Good    9  ..  6/28/41 

Mediterranean  Ports  of 

Call   Out-dated    9  ..2/  1/41 

Old  New  Mexico  Fair    9  ..11/9/40 

Old  New  Orleans  As  Usual    9  ..1/  4/41 

Red  Men  on  Parade  Fair    9  ..3/  1/41 

Yosemite  the  Magnificent. Colorful    8  ..6/14/41 


March  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


MGM  1941-42 

Comment 
CARTOONS  (16)  (T*eh.) 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont.) 


Running 
Time 


W-342  Field    Mouse  Excellent    9 

W-345  First  Swallow    8 

W-343  Fraidy  Cat  Funny    7 

W-344  Hungry  Wolf  Fair    9 

W-341  Night  Belore  Xmas  For  Xmas    9 


MINIATURES  (10) 


M-331  Charmed  Identity 

M-332  Greenie,  The  

M-333  Lady  or  the  Tiger. 


.  Excellent    10 

.Fine    II 

  II 


OUR  GANG  (10) 
.Amusing 


10 


C-392  Come  Back  Miss  Pipps 

C-395  Going  to  Press   II 

C-391  Helning  Hands   Very  Good    10 

C-394  Melodies  Old  and  New.. Fair    II 

C-393  Wedding  Worries   Funny    II 

PASSING  PARADE  (10) 

K-383  Flag   of   Mercy  Very  Good    10 

K-3UI  Slranqe  Testament   Unusual    II 

K-382  We  Do  It  Because  Interesting    10 

PETE  SMITH  SPECIALTIES  (14) 

S-3GI  Army   Champions  Excellent    10 

S-364  Aqua    Antics  Excellent    8 

S-362  Fancy  Answers  Excellent    9 

S-3U3  How  to  Hold  Your 

Husband — Back   Excellent    10 

S-3K6  Victory    Quiz   10 

S-365  What  About   Daddy?  Good    10 

SPECIAL  RELEASE 
X-310  War  Clouds  in  the  Pacific. Timely   21 

TRA VELTALKS   (12)  (Tech.) 

T-318  Colorful  North  Carolina .  Very  Good    9 

\-4i?  bcuiyritiwii,  priue  ol 

Penang   Very  Good   ....  10 

T-3II  Glimpses  of  Florida  Interesting    ....  10 

T-315  Historic  Maryland  Good    9 

T-312  Inside  Passage   Good    10 

T-319  land  of  the  Quintuplets   10 

T-317  Minnesota,   Land  of 

Plenty   Good    10 

T-314  Sremc  Grandeur   Good    !) 

T-3IG  West  Point  on  the  Hudson  .  Good    9 

TWO   REEL  SPECIALS  (6) 

A-303  Don't    Talk   20 

A-302  Main  Street  on  the 

March!   Good   20 

A -30 1  Tell  Tale  Heart  A  Masterpiece..  20 


PARAMOUNT  1940-41 

ANIMATED   ANTICS  (10) 
HO-4  Brum  Himself  Back 

Alive   Good    7 

HO-II  Cony  Cat   Fair    7 

HO- 1  Dandy  Lion   Poor    7 

HO-3  Mommy  Loves  Poppy  Average    7 

HO-2  Sneak.  Snoop  and  Snlteh.Fair    7 

HO. 7  Sneakino  of  Animals  Excellent    9 

HO-8  Triple  Trouble   Just  Fair    7 

HO-ti  Twinkletoes  Gets  the  Bird   7 

H0-I3  Twinkletoes  in  Hot  Stuff   7 

HO- 10  Twinkletoes.  Where  He 

Goes  Nobody  Knows. ..  Routine    7 

HO-5  WiW  Oyiten   Unusual    7 

HO- 12  Wizard   nl    Arts   7 

HO-9  Zero,  the  Hound  Sn-So    7 

COLOR  CLASSIC 

CO  - 1  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MO-4  Delhi   Good  

MO-5  Indian  Durbar   Gorgeous  . 

MO-6  The  Jungle   Excellent 

MO- 1  River  Thames — Yesterday. Beautiful  . 

MO-2  Sacred  Ganges   Dull   

MO-3  Village  in  India  Fair   

GABBY  CARTOONS  (8)  (Tech.) 

GO-3  All's  Well   Silly    7 

GO-2  Constable   Satisfactory    ...  7 

GO- 6  Fire  Cheese   Average    7 

GO -7  Gabby  Goes  Fishing  Fair    7 

GO-8  It's  a  Hap-Han-Happy 

Day   Poor    7 

GO-I  King  for  a  Day  Fair    7 

GO-S  Swing  Cleaning   Fair    7 

GO- 1  Two  lor  the  Zoo  Good   7 

HEADLINERS  (8) 

AO-5  Bob  Chester  &  Orch  Average    10 

AO-4  Gene  Kruna  &  Orch  For  Jitterbugs..  10 

AO-7  Hands  of  Destiny  Interesting    10 

AO-2  Listen  to  Larry  Satisfactory    ...  10 

AO -3  Johnnie  Messner  &  Orch..  Fair    II 

AO- 1  Mfimetits  of  Charm  of 

1941  (Tech.)   Pretty    10 

AO -6  Those  We  Leva  Different    II 


MADCAP  MODELS  (6)  (Tech.) 

2  Dlpsy  Gipsy   Very  Good    9 

4  Gay  Knightlei   Cute    9 

3  Hoola  Boola   Novel    9 

I  Western  Daze   Novel    9 

PARAGRAPHICS  (6) 

3  Breezy  Little  Bean  Excellent    10 

.  10 

.  10 


5  Guardians  of  the  Wilds...  Fine 

1  Nature's  Nursery   Excellent 

4  Red.  While  and  Blue 

Hawaii   Fair  ... 

2  Seeing  Is  Believing  Fair  ... 


POPEYE  (12) 

11  Child  PsykoloJIky   Good    7 

4  Eugene,  the  Jeep  Funny    7 

8  Flies  Ain't  Human  Fair    7 

2  My  Pop,  My  Pop  Amusing    7 

III  Olive's  Boithday  Preslnk .Snappy    7 

7  Olive's  Sweepstake  Ticket   7 

12  Pest  Pilot   Fair    7 

9  Pnpeye  Meets 

Rip  Van  Winkle  Fair    7 

I  Pnpeye  Meets  William 

Tell   Funny    7 

5  Problem  Pappy  Fair    7 

li  Quint  Pleeze   Very  Good    7 

S  With  Ponpdeek  Pappy. ..  .Entertaining  7 


Reviewed 
Issue  Of 


.  2/  7/42 
.Not  Rev. 
.  2  7-42 
.  2/28/42 
.  I2/2U/4I 


.11/22/41 
.  2'  7 '42 
.Not  Rev. 


.11/20/41 
Not  Rev. 
.Ill  25  41 

,  2/28/42 
. I2/2U/4I 


.  2/28/42 
.12  2U  41 
.  2/  7/42 


.;i/  i/4i 

.  2/  7/42 
.11/29/41 

.1220/41 
.Not  Rev. 

.  2/28/42 


. 12/21/41 


.  2/28/42 

.11/29/41 
.  9/27/41 
.  2'  7/42 
. 10/25/41 
.Not  Rev. 

.  2/28/42 
. 12  20  41 
.  2/  7/42 


.  2/  7/42 
. 11/15/41 


.12/21/40 
.  7/19/41 
.10/  5/40 
.11/23/40 
.  1 1  /23740 
.  3/15/41 
.  5/10/41 
.Not  Rev. 
.Not  Rev. 

.  6/28/41 
.  2/15/41 
.Not  Rev. 
.  5/31/41 


Comment 


II 

.  4/  5/41 

10 

.  5/10/41 

10 

.  8/23/41 

10 

. 1 1/23/40 

10 

.  1/25/41 

10 

.  2/22/41 

.  1/18/41 
.11/23/40 
.  6/28/41 
.  7/19/41 

.  8/23/41 
.10/26/40 
.  4/19/41 
.  2/15/41 


.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
.12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  1/18/41 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 


.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/40 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
.12/  7/40 


POPULAR  SCIENCE  (6) 

JO- 1  No.  I  Good   

JO  2  No.  2   Interesting    . . 

JO  3  No.  3  Interesting   . . 

10  4  No.  4  Usual   

JO  5  No.  5   Interesting   . . 

10  6  No.  6  Up  to  Standard.  II 


ROBERT  BENCHLEY  (4) 

80  3  Crime  Control    Excellent  ... 

80  4  Forgotten  Man   Typical   

8(1  I  Tiouble  With  Husbands. .  .Great  Fun  .. 
80  2  Wailing  for  Baby  A  Howl   


Running  Reviewed 
Time     Issue  Of 


SPECIAL  CARTOON  (I)  (Tech.) 
FFO-I  Raggedy  Ann   Very  Good  .... 

SPORTLIGHTS  (13) 

RO  6  Acrobatic  Aees   Excellent   

Ill)  8  Canine  Sketches   Fine   

RO  I  Diving   Demons   Beautiful   

ltd  5  Feminine  Fitness  Very  Good  .... 

RO  7  rishiug  Fever   Appealing   

RO  4  Marine  Round-up   Excellent   

RO  3  Motorcycle  Stunting   Thrills  Aplenty. 

RO  III  On  the  Spot  Funny   

110  II  Lasso  Wizards   Good  Action  Stuff  10 

RO  12  Snow   Dugs   Excellent  ... 

RO  2  Spurting  Everglades   Very  Good  . 

RO  9  Sun   Fun   Exhilarating 

110-13  What's  Lacrosse   Very  Good  . 

UNUSUAL   OCCUPATIONS  (6) 

LO-I  No.  I  Good    10 

LI  2  No.  2  Inleresting    10 

Le-3  No.  3  Good    10 

L0-4  No.  4  Gnnd    II 

LO-5  No.  5  A   Wow    II 

LO-6  No.  6  Very  Good    10 


10 

..10/  5/40 

10 

..II /23/40 

10 

. .12/21/40 

10 

3/22/41 

10 

4/  5/41 

1 1 

'.  6/28/41 

II 

..  4/19/41 

10 

. .  5/31/41 

II 

..11/16/40 

10 

..  2/22/41 

19 

. . 12/21/40 

10 

..  1/25/41 

10 

. .  3/22/41 

10 

..10/  5/40 

10 

..12/21/40 

10 

. .  3/22/41 

10 

..12/  7/40 

10 

..11/23/40 

10 

..  5/10/41 

10 

. .  6/28/41 

10 

..  7/19/41 

10 

..10/26/40 

10 

. .  4/  5/41 

10 

.  8/23/41 

1941-42 


FASCINATING  JOURNEYS   (Tech.)  (2) 
Ml  I  Road  in  India  Interesting    ....  10 


HEADLINERS  (6) 

Al-I  Reanty  at  the  Beach  Fine  .... 

A I -3  Carnival   in  Brazil  

A I -2  Copacahana  Revue   Good 


HEDDA    HOPPER'S  HOLLYWOOD 


Zl-I  No.  I 
ZI-2  No.  2 
ZI-3  No.  3  . 


.Excellent 

.Fair  .... 
.Good  ... 


10 
10 
10 

(6) 
10 
10 
10 


MADCAP  MODELS  (Tech.)  (6) 

UI-2  Jasper  &  the  Watermelons .  Excellent    10 

IJ I  - 1  Rhvthiu  in  the  Ranks  Excellent    a 

U  1-3  Sky  Princess   9 

POPEYE  (12) 

EI-5  Blunder   Below..  Excellent    7 

El -6  Fleets  of  Stren'th   7 

El-I  I'll  Never  Crow  Again  Fair    7 

EI-4  Kickin'  the  Conga  Round. Funny    7 

EI-2  Mighty  Navy                      Funny    7 

EI-3  Nix  on  Hypnotix  Very  Funny  ...  7 


POPULAR   SCIENCE  (6) 

J 1  - 1  No.   I  Very  Good  .. 

JI-2  No.  2  Very   Good  .. 

J 1-3  No.  3  Good   


QUIZ  KIDS  (6) 

Ql-I  No.  I   Very  Good    10 

01-2  No.  2   Thev'r-  Good  ..  II 

QI-3  No.  3   Good    10 

ROBERT  BENCHLEY  (4) 

Sl-I  How  To  Take  a  Vacation. Funny    10 

SI -2  Nothing  But  Nerves  Very  Good    10 

SI -3  Witness,     The   10 


SPEAKING   OF   ANIMALS  (6) 


YI-3  At  the  County  Fair  Swell    10 

Yl-I  In  a  Pet  Shop  A  Howl    10 

YI-2  In  the  Zoo  Hilarious    10 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling   Excellent    10 

RI-5  Buying  a   Dog  Very  Good    10 

RI-7  Lure  of  the  Surf  Very  Good    10 

H  i  - 2  Meet  the  Champs  Excellent    10 

RI-4  Quick  Returns   Pretty  Good  ...  10 

Rl-I  Shooting  Mermaids   Very  Good    10 

RI-3  Sittin'  Pretty   Excellent    10 

RI-8  Top  Flight  Juggling   10 

SUPERMAN  CARTOONS   (12)  (Tech.) 

WI-4  Arctic  Giant    10 

WI-5  Bulleteers    10  . 

WI-3  Billion  Dollar  Limited. .  .For  the  Fans         8V2  ■ 

WI-2  Mechanical  Monsters   Good    10 

Wl-I  Superman   A  Cinch  to  Sell.  II 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.  I   Good    10 

LI-2  No.  2   Very  Good    10  . 

LI-3  No.  3   Very  Good    II 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

141 15  Art  of  Self  Defense  Good    8 

141 13  Art  of  Skiing  Excellent    8 

14103  Baggage  Buster   Hilarious    7 

14105  Canine  Caddy   Tops    7 

141 14  Chef  Donald   Up  to  Par    8 

141 12  Donald's  Camera   A  Scream    8 

14107  Early  to  Bed  Satisfactory   ...  8 

14102  Gentleman's    Gentleman .  .Tons    7 

1 4 1 0 1  Golden  Eggs   Excellent    8 

14104  Good  Time  for  a  Dime. .  .Excellent    8 

141 1 1  Lend  a  Paw  Superb    8 

141 17  Mickey's  Birthday  Party   8 

14106  Nifty  Nineties   Amusing    8 

141 10  Old  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit   Very  Good    9 

141 18  Pluto.    Jr   8 

14108  Truant  Officer  Donald  Excellent    8 

141 16  Village  Smithy  Excellent    7 


10/  5/40 
12/  7/40 
2/15/41 
3/29/41 
5/31/41 
8/23/41 


.  1 1/22/41 


.  1 0  / 1  1/41 
.Not  Rev. 
.12/  6/41 


.  9/20/41 
.11/29/41 
2/28/42 


.  1/31/42 
12  '20  '41 
.  Not  Rev. 


.  2/21/42 
.Not  Rev. 
. 10/ 11/41 
.  1/31/42 
.12/  6/41 
. 12/20/41 


. 10/11/41 
.11/22/41 
.  1/31/42 


.  9/20/41 
. 12'  R/41 

.  2/28/42 


.10/11/41 
. 12 '20 '41 
Not  Rev. 


I  /3 1  /42 
9/20/41 

11/15/41 


.  1/31/42 
12/20/41 
2/21/42 
10/11/41 
.11/29/41 
9/27/41 
.11/15/41 
Not  Rev. 


Not  Rev. 
Not  Rev. 

1/24/42 
12/20/41 

8/  2/41 


10/11/41 
12/  6/41 

2/21/42 


.  2/  7/42 
.11/29/41 
.  5/10/41 
.  6/  7/41 
. 12/27/41 
.10/25/41 
.  7/26/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.  I0'25'4I 
.Not  Rev. 
.  6/  7/41 
.10/  4/41 
.  8/30/41 
.Not  Rev. 
.  8/23/41 
.  2/  7/42 


Comment 
EDGAR  KENNEDY  (6) 


Running 
Time 


13406  Apple  In  His  Eye  Hokey    18 

13403  Dralted  in  the  Depot   19 

13405  It  Happened  All  Night... Fair    19 

13404  Mad  About  Moonshine. .  .Fair    18 

13401  Sunk  by  the  Census  Funny    18 

13402  Trailer  Tragedy   Funny    17 

INFORMATION   PLEASE  (13) 


LEON   ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

13701  He  Asked  (or  It  Very  Funny  ...  18 

13706  Panic  in  the  Parlor   Unfunny    20 

13705  Polo  Phoney   Good    18 

13702  Tattle  Talevision   Funny    19 

13704  When  Wifte's  Away  Fair    20 

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos                   Good    16 

13504  Musical  Bandit   Entertaining    ..  16 

13502  Prairie  Snooners   Very  Good    13 

13503  Red  Skins  &  Red  Heads. Poor    18 


PICTURE  PEOPLE  (13) 

14401  No.   I  Interesting       .  .  '0 

14402  No.  2  Good         ...  a 

14403  No.  3  Night  Club  Plug  10 

14404  No.  4  Good    10 

14405  No.  5  Fair    10 

14405  No.  6  Fair    10 

14407  No.  7  Average    10 

14408  No.  8  Fair    10 

14409  No.  9  Fair    8 

14410  No.   10  Fair    8 

SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH  AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

14502  What's  Happening  in 

Argentina   Very  Timely   ..  10 

SPORTSCOPES  (13) 

Caballero  College   Fair    9 

Craig  Wood   For  Golfers   9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat   Men   Good    9 

Publicity  Sports   Excellent    9 

Quail  Quest   Good    9 


14307 
14313 
14310 
14302 
14306 
14308 
14301 
1431  I 
14305 
/4304 
14303 
14312 
14309 


Rolling    Rhythm    10 


Snow   Eagles   Excellent 

Snow  Fun   Exhilarating 

Sportsman's  Partner  ....For  Dog  Lovers. 

Steeds  and   Steers  Good   

Sword  Soldiers   Technical   


1941-42 


Revlewee 
Issue  Of 


8/14/41 
Not  Rev. 
4/12/41 
3/  1/41 
9/14/40 
10/18/40 


14201 

No. 

1  (Anna  Neagle) 

II 

..  9/14/40 

14202 

No. 

2  (Ruth  Gordon)  . . . 

10 

..10/19/40 

14203 

No. 

3  (Alice  Marble)   . . 

Swell  As  Usual. 

10 

. .11/16/40 

14204 

No. 

4  (Louis  Bromneld) . 

II 

..12/14/40 

14205 

No. 

5  (Wendell  Wlllkle) 

10 

. .  2/  1/41 

14206 

No. 

6  (Jan  Struther)   . . . 

II 

..  3/  1/41 

14207 

No. 

7  (Anna  Neagle/ 

10 

..  4/  5/41 

14208 

No. 

8  (Boris  Karloff) 

10 

..  4/  5/41 

14209 

No. 

9  (Alice  Marble)    . . 

Excellent   

II 

. .  5/10/41 

14210 

No. 

10  (Louis  Bromfleld) 

Entertaining  ... 

10 

. .  6/  7/41 

1421 1 

No. 

1 1  (Jan  Struther)  . . 

II 

.  7/26/41 

14212 

No. 

12  (Boris  Karloff)  . 

12 

..  7-26/41 

14213 

No. 

13  (Anna   Neagle)  . 

10 

. .  8/23/41 

DISNEY  CARTOONS  (18)  (Tech.) 

2  4101  Symphony    Hour   8 

EDGAR  KENNEDY  (6) 

23404  Heart    Burn   15 

23402  I'll  Fix  It  Funny    19 

23405  Inferior  Decorator   17 

23403  Quiet  Fourth   Funny    15 

23401  Westward  Ho-Hum   Funny    16 

INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther)  Excellent    10 

24202  No.  2  (Howard  Lindsay). Up  to  Par   9 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good    It 

24204  No.  4  (John  Gunther) ...  Excellent    10 

24205  No.  5   (Alexander  Woollcott)   10 

LEON   ERROL  (6) 

23703  Home  Work  Funny    19 

23701  Man- 1  -Cured   Funny    16 

23702  Who's  a   Dummy?  Amusing    20 

MARCH   OF  TIME  (13) 

23101  Thumbs  Up,  Texas  Excellent    19 

23102  Norway  in  Revolt  Timely    19 

23103  Sailors  With  Wings  Excellent    20 

23104  Main  Street.  U.S.A  Propaganda    ...  18 

23105  Our  America  At  War. .  .Timely,  Vital..  l7'/2 
Spec.  Battlefields  of  Pacific  Timely    22 

23106  When  Air  Raids  Strike.  Potent    20 

23107  Far  East  Command  Timelv    "> 

23108  Argentine    Question   20 

PICTURE  PEOPLE  (13) 

24407  Children  of  the  Stars   9 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9 

24406  Hollywood  War  Effort   10 

24405  How  To  Be  a  Star  Good    8 

24408  Palm  Snrings  Week  End   9 

24404  Stars'  Day  Off  Average    8 

24401  Stars  In  Defense  Interesting    10 

RAY  WHITLEY  (4) 

23501  California  or  Bust  Good    18 

23502  Keep    Shooting  Very  Good    17 

SPORTSCOPES  (13) 

24304  Crystal  Flyers   Exhilarating  8 

24302  Dog  Obedience   Boxoffice    9 

24305  Fighting  Fish   Excellent    9 

24303  Gaucho  Sports   Interesting    10 

24307  Jungle    Jaunt   9 

24301  Pampas  Paddock  For  Horse  Lovers  10 

24306  Ten  Pin  Parade   10 


.  2/  1/41 
.  9/14/40 
Not  Rev. 
.  5/17/41 
.11/16/40 
.  4/  5/41 


II/I6/4U 

7 '26/4 1 
3/  1/41 
.  5/10/41 


.  9/14/40 
10/19/40 
II  16/40 
. ;?/l4. 40 
.  2.  1/41 
.  3/  .  '41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  6/  7/41 


. 12/14/40 


3/  1/41 
8/23/41 


.  3/  1/41 
.  8/  9/41 
,  6'  7/41 

10/19/40 
,  3/  1/41 
.  4/  5/41 
9/14/40 

Not  Rev. 
.  2/  1/41 
.  12/14/40 

11/16/40 
.  7/26/41 
.  5/10/41 


Not  Rev. 
.  Ill  25/41 

Not  Rev. 
.12/27/41 
9/27/41 


. 10/25/41 
.11/29/41 

. 12/27/41 
.  2'  7/42 
Not  Rev. 


.  21  7/42 
. 10/  4/41 

. 12/  6y4i 


8/16/41 
.  9 '27/41 
.10/25/41 
11/22/41 

12, 13/41 
12  '20/41 
3/10/42 
9/14  /42 
Not  Rev. 


Not  Rev. 

II  29/41 
. 10 '25/41 

Not  Rev. 
.  2/14/42 

Not  Rev. 
.  12/27/41 
. 10/  4/41 


.12/  6/41 
1/31/42 


12/27/41 
11/  1/41 
2/14/42 
12/  6/41 
Not  Rev. 
10/  4/41 
Not  Ray. 


Page  36 


SHOWMEN'S    TRADE  REVIEW 


March  7,  1942 


REPUBLIC  1941-42 


UNITED  ARTISTS 


Comment 
MEET  THE  STARS  (12) 


Running 
Tim« 


Reviewed 
litue  Of 


28-2  Baby  Stare   Excellent   

28-1  Chinese  Garden  Festival. ..  Good  Starter  .. 

28-5  Hollywood  Meets  the  Navy. Timely   

28-4  Los  Angeles  Examiner 

Benefit   Fair   

28-7  Meet  Roy  Rogon  Interesting  .... 

28-6  Stars  at  Play  Entertaining  ... 

28-8  Stars — Past  &.  Present  Nostalgic   

28-3  Variety  Reel   Interesting   


..  2/  1/41 
..12/21/40 
. .  5/  3/41 

..  4/26/41 
..  6/21/41 
..  6/14/41 
. .  6/28/41 
..  3/  1/41 


20TH  CENTURY-FOX  1940-41 

ADVENTURES   OF   A    NEWSREEL   CAMERAMAN  (4) 


1201  Midget  Motor  Mania  Unusual  . 

1203  Modern  Highway   Good   

1202  Training  Police  Horses. ..  Excellent 


LEW   LEHR   COMEDIES  (4) 
1401  Gruntere  and  Groaners. .  .Tiresome   


1108 
1106 
1 10 1 
1 103 
1109 
1102 
1107 
1 104 

1 105 
■  110 


MAGIC  CARPET  OF  MOVIETONE  (8) 

Arctic  in   Springtime   10 

Caribbean  Sentinel   Good    10 

Eskimo  Trails   Enlightening    ..  10 

Isle  of  Mystery   10 

Letter  From  Cairo   10 

Land  of  Flowers  (Tech.)  .Colorful    9 

Miracle  of  Hydro  Different    10 

Old  Dominion  State 

(Tech.)   Very  Good    10 

Spotlight  on  Indo-China   10 

Winter  in  Eskimo  Land   10 


..10/12/40 
..  3/  1/41 
. .  2/  8/41 


.Not  Rev. 
.  4/26/41 
.  8/10/40 
.Not  Rev. 
.Not  Rev. 
.  8/10/40 
.  4/19/41 

.11/30/40 
.Not  Rev. 
.Not  Rev. 


RIPLEY'S   BELIEVE   IT   OR  NOT 

1601  Acquitted  by  the  Sea  Excellent    10  ..19/12/' 

SPORTS   REVIEWS— THORGERSEN    (6)    (3   In  Tech.) 


1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on  Rollers   10 

1302  Lure  of  the  TrouKTeeh.) .  For  Fly  Casters  10 

1306  Playing  With  Neptune. .  .Very  Good    9 

1304  Rodeo  Goes  to  Town  Good   10 

1305  Symphony  in  Snow   10 

1301  Vacation  Time  (Tech.) . .  .OK    8 

TERRYTOONS  (26)    (13  In  Tech.) 

1510  Baby    Seal   7 

1551  Bill  Mouse's  Akwakade. ..  Excellent  (Tech.)  7 

1515  Bringing  Home  the  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

1511  Dog's  Dream    7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless   Hector    7 

1503  Happy   Haunting   Grounds   7 

1513  Horse   Fly  Opera   7 

1558  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean .  Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims. .  Good  (Tech.)  ..  7 

1552  Lucky  Duck   (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   Rhythmic(Tech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow   Man    7 

1556  Temperamental  Lion   Amusing(Tecli.)  7 

1502  Touchdown  Demons   Amusing    7 

1516  Twelve  O'clock  and  All  Ain't  Well   7 

1559  Uncle  Joey   (Tech.)   7 

1506  What  a  Little  Sneeze 

Will  Do   Good    7 

1560  What  Happens  at  Night  (Tech.)    7 

1509  When  Knights  Were  Bold. Just  a  Cartoon..  7 


WORLD  TODAY 


1704  Anzacs  In  Action  

1701  Battle  of  the  Atlantle  Timely 

1703  Empire  in  Exile  

1702  War  in  the  Desert  


.10/12/40 
.Not  Rev. 
.11/30/40 
.  4/19/41 
.  2/  8/41 
.  Not  Rev. 
.  8/10/40 


.Not  Rev. 
.  8/10/40 
.  Not  Rev. 

.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.  4/26/41 
. 10/12/40 
.11/30/40 
.  Not  Rev. 
.Not  Rev. 
.  2/  8/41 
.12/  7/40 
. 12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 
.Not  Rev. 
.Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.Not  Rev. 
Not  Rev 


1941-42 

ADVENTURES   OF    A    NEWSREEL   CAMERAMAN  (4) 

2202  Highway  of  Friendship .. Informative 
2201  Soldiers  of  the  Sky  Excellent  .. 

2203  Wonders  of  the  Sea  


MAGIC   CARPET    OF    MOVIETONE  (12) 

2103  Call  of  Canada  

2102  Glacier  Trails   Hood   

2105  Jewel  of  the  Pacific  

2101  Sagebrush  and  Silver. ...  Interesting 

2104  Secret  of  the  Fjord  


SPORTS    REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel  Exrellent 

2304  Evergreen   Playlanri  Good   

2302  Life  of  a  Thoroughbred ..  Excellent  ... 

2303  Playtime  in  Hawaii  Very  Good 

2305  Winter  Wonderland   


TERRYTOONS  (26) 


2504 
2555 
2558 
2508 
2506 
2503 
2507 
2557 
2501 
2551 
2552 
2559 
2554 
2556 
2502 
2553 
2505 


Flying   Fever  Good   

Frozen   North   Very  Good 


Welcome  Little  St 
Yarn  About  Yarn. 


WORLD   TODAY  (4) 


2401  American  Sea  Power  Timnlv. Excellent  10 

2403  Dutch  Guiana   Very  Good 

2404  Huh  of  the  World  

2402  Uncle  Sam's  Iron  Warriors   


10  . 

.11/  1/41 

10  . 

.  8/  2/41 

10  . 

.Not  Rev 

9  . 

.  1/17/42 

(12) 

10  . 

Not  Rev. 

10  . 

.11'  1/41 

10  . 

.Not  Rev. 

10  . 

.  9/20/41 

10  . 

.  Not  Rev. 

10  . 

.11/  l/4i 

10  . 

.  1/17/42 

10  . 

.  2/28/42 

10  . 

.  1/24/42 

10  . 

Not  Rev. 

7  . 

.Not  Rev 

7  . 

Not  Rev 

7  . 

.Not  Rev. 

7  . 

.Not  Rev. 

7  . 

.  1/17/42 

7  . 

.11/  1/41 

7  . 

.Not  Rev. 

7  . 

.  1/17/42 

7  . 

9/27/41 

7  . 

.  9/20/41 

7  . 

.  9/27/41 

7  . 

.Not  Rev. 

7  . 

.  Not  Rev 

7  . 

.  1/17/42 

7  . 

.11/  1/41 

7  . 

.11/  1/41 

7  . 

.  1/24/42 

10  . 

.  9/20/41 

10  . 

.  1/17 '42 

10  . 

.Not  Rev. 

10  . 

Not  Rev 

Comment  Running  Reviewed 

Time     Issue  Of 

WORLD   IN   ACTION  (12) 

3  Battle  for  Oil   20    .  .Not  Rev. 

1  Churchill's  Island   20    ..Not  Rev. 

2  This  Is  Blitz  Grim   Realism..  21    ..3/  7/42 


UNIVERSAL  1940-41 

CARTOONS  (13)  (Tech.) 

5252  Andy  Panda's  Pol  Enjoyable    8 

5241  Crazy  House   Satisfactory   ...  8 

5249  Dizzy  Kitty   So-So    8 

5246  Fair  Today   Good    7 

5247  Hysterical  High  Spots  In 

American  History   Fair    7 

5243  Knock,  Knock   Very  Good    8 

5245  Mouse  Trappers   Amusing    7 

5242  Recruiting  Daze   Fair    8 

5253  Screw    Driver  Good    7 

5248  Scrub  Me,  Mama, 

With  a  Boogie  Beat. .  .Snappy   7 

5250  Salt  Water  Daffy  Snappy   8 

5244  Syncopated  Sioux   Clever   7 

5251  Woody  Woodpecker    7 

GOING  PLACES  (15) 


.  8/  9/41 
. 10/12/40 
.  5/17/41 
.  2/15/41 

.  3/29/41 
.11/30/40 
.  2/  8/41 
.11/  2/40 
.  9/  6  41 

.  5/17/41 
.  6/  7/41 
.12/28/40 
.  Not  Rev. 


5353 

Arizona   

Interesting  .... 

10 

..10/12/40 

5351 

Coast  Guard   

Interesting   

10 

. .  9/21/40 

5358 

Very  Good   

10 

. .  3/22/41 

5365 

Garden  Spot  of  the  North 

Good   

9 

. .  8/  9/41 

5359 

Humorous  Tombstones  .. 

Amusing   

10 

..  4/12/41 

5355 

Hunting  on  Top  of 

the  World   

Fascinating  ... 

9 

. .  12/28/40 

5364 

Isles  of  Fate  

Good  &  Timely. 

IS 

. .  8/  9/41 

5363 

Meet  Jimmy  the  Chump. 

10 

. .  7/19/41 

5354 

Melting  Pot  of  the 

Caribbean   

10 

. . 12/28/40 

5360 

Modern  Way  Down  East. 

Good   

10 

..  6/  7/41 

5362 

Mountain  Summer   

Pleasing   

10 

. .  7/19/41 

5356 

South  of  the  Border  

Interesting   

10 

. .  2/15/41 

5352 

Good   

10 

. . 10/12/40 

5357 

Swankiest  Isle  in 

the  World   

Interesting   

10 

..  3/15/41 

1361 

Trail  of  Father  Kino... 

.Interesting   

10 

. .  6/14/41 

MUSICALS— TWO   REEL  (13) 


5226 

5225 

5221 
5222 
S233 
5228 
5230 
5227 

5231 
5232 
5229 
5224 
5223 


18 


Bagdad  Daddy  Very  Good 

Beat  Me  Daddy- 
Eight  to  the  Bar   17 

Class  in  Swing  Good  Variety  ..  16 

Congamania   Latin   Liveliness  20 

Dizzy    Doings  Fair    17 

Jtimpin'  Jivt   Good    17 

Music  a  la  King  Good  Number  ..20 

Music  in  the  Morgan 

Manner   Entertaining    ..  18 

Once  UponaSummerTlmo. Average    18 

Rhythm  Revel   Entertaining    ..  18 

Shadows  in  Swing  Average    18 

Tickled  Pinky   Rustic   Rhythm.  18 

Torrid  Tempos  Entertaining    ..  18 

SPECIAL  SUBJECT  (I) 


8110  Swing  With  Bing. 


.Excellent    18 


STRANGER  THAN   FICTION  (15) 

5371  No.  81  Good    9 

5372  No.  82  Average    9 

5373  No.  83  Average    9 

5374  No.  84  Good    9 

5375  No.  85  Excellent    9 

5376  No.  86  Up  to  Par   9 


5377  No.  87  Good 

5378  No.  88  Interesting 

5379  No.  89  Interesting 

5380  No.  90  Interesting 

5381  No.  91  Fair   

5382  No.  92  So-So   

5383  No.  93  Very  Good 

5384  No.  94  

1385  No.  95    Very  Good 


1941-42 

ANDY  PANDA  CARTUNES  (13)  (Tech.) 

6241  Booqie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6247  Hams  That  Couldn't 

Be  Cured    7 

6246  Hollywood    Matador  Very   Good   7 

6242  Man's   Best  Friend  Good    8 

6244  $21  a  Day  Once  a  Month. Average    7 

6245  Under  the  Spreading 

Blacksmith    Shop  Cute    7 

6243  What's  Cookin'   Good    8 

NAME    BAND    MUSICALS  (13) 

6226  Campus  Capers   Excellent    18  . 

6224  Doin'  the  Town  Entertaining  ..20 

6229  Gay  Nineties   Fair    15 

6222  111  the   Groove  Entertaining  ...  17 

k?2  I  Is   Everybody   Happy?  Fair    18  . 

6227  Rhumba  Rhythms   Fair    15  . 

6223  Skyland  Serenade   Excellent    20 

6228  Tune   Time   16  . 

6225  Winter  Serenade   Good    l3'/2. 

(Former  title  "Jingle  Bells") 

SPECIAL  FEATURETTE  (I) 
6110  Cavalcade  of  Aviation. ..  .Sure  Fire 


20 

STRANGER  THAN  FICTION  (15) 

6376  Barnyard  Steam   Buggy.. Good    9 

6375  Blacksmith   Dentist   Good    10 

6373  Candy  Kid   Good    10 

6378  Desert    Ghost   10 

i372  Hermit  of  Oklahoma  Goort    10 

5374  Junior  Battlefleet  Good    10 

6371  Shampoo   Springs  Very  Good   10 

6377  Sugar  Bowl  Humpty 

Dumpty    9 

VARIETY  VIEWS  15  (5  IN  COLOR) 

6354  Annapolis  Salutes  the 

Navy   Timely    10 

6358  Flashing    Blades   9'/2 

i353  Georqe  Washington. 

Country  Gentleman   Imnressive    ....  to 

6357  Keys  to   Adventure  Interesting    ....  9 

4351  Mobv  Dick's  Home  Town  Interesting   ....  9 

6352  Northern  Neighbors  (  Color )  Interesting  ....  9 
6356  Peaceful    Quebec — 

At   War  Interesting    ...  * 

6359  Sky    Pastures   9 

6360  Thrills  of  the   Deep   9 

6355  Trail  nf  the  Buccaneers    Excellent      ...  9 


2/  8/41 

Not  Rev. 

.10/12/40 
.11/30/40 
.  9/  6/41 
.  6/  7/41 
,  7/19/41 

.  3/29/41 
.  7/19/41 
.  8/16/41 
.  5/17/41 
.  1/  4/41 
.11/30/04 


4/13/40 


.  9/21/40 
.10/12/40 
.10/12/40 
.11/30/40 
.12/28/40 
.  2/  8/41 
.  3/29/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  5/24/41 
.  6/  7/41 
.  7/19/41 
.Not  Rev. 
.  8/16/41 


. 10/ 11/41 

.  Not  Rev. 
.  1/31/42 
.11/  8/41 
.12/  6/41 

.  1/31/42 
.11/  8/41 


12/20/41 
12/13/41 
I  /3 1 /42 
10/18/41 
9'  6/41 
1/31/42 
I  I  '  8/41 
Not  Rev. 
12/13/41 


1/  3/42 


.  12/20/41 
.  12/20/41 
.11'  8 '4 1 
.  Not  Rev. 

.  Ill  18  41 
.12/  6/41 
.  10 '  18/41 

.  Not  Rev. 


.  I2'I3'4I 
Not  Rev. 

. 10 't I '41 
1/31/42 
9/  6/41 

. 10/18/41 

It  <|»  '41 

Not  Rev. 
Not  Rev. 
11/  8-41 


VITAPHONE- WARNER  BROS.  1940-41 

Comment  Running  Reviewed 

Time     Issue  Of 

BROADWAY   BREVITIES  (9) 


6202  Alice  in  Movieland  Superlative    20 

6204  Dog  in  the  Orchard  Meritorious    20 

6209  Happy  Faces   

6208  Hunting  the  Hard  Way. .  Excellent    20 

6201  Just  a  Cute  Kid   20 

6203  Mack  Sennett  Revival   20 

6206  Seeing  Eye   Poignant    20 

6207  Sockeroo   Funny    20 

6205  Take  the  Air  Entertaining  ...  20 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6101  Riding  Into  Society  T'Aln't  Funny..  19 

6103  Throwing  a  Party   20 

HOLLYWOOD    NOVELTIES  (t) 

6304  History  Repeats  Itself  Good   10 

6301  Football  Highlights   Rockne  Build-up  10 

6303  Mexican  Jumping  Beans.. Very  Good  ....  10 

6302  Shark  Hunting   Exciting    10 

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting    10 


LOONEY  TUNES  (16) 

6601  Calling  Dr.  Porky  

6612  Coy  Decoy   Funny   

6607  Haunted  Mouse   Very  Good  . 

6616  Henpecked  Duck   A  Howl   

6608  Joe  Glow  the  Firefly  

6614  Meet   John  Doughboy  

6602  Pre- Historic  Porky   Clever   

6611  Porky's  Ant   Good   

6609  Porky's  Bear  Facts  Amusing  .. 

6604  Porky's  Hired  Hand  Good   

6610  Porky's  Preview   Amusing  .. 

6613  Porky's  Prize  Pony  

6606  Porky's  Snooze  Reel  

6603  Sour  Puss   Satisfactory 

6605  Timid  Toreador   Good   

6615  We  the  Animals  Squeak.  .Excellent  .. 


MELODY  MASTERS  (10) 

6506  Cliff  Edwards  and  Hit 

Buckaroos   Fair   

6505  Henry  Busse  &  Oreh  Good   

6504  Skinnay  Ennit  &  Oreh. ..Good   

6503  Jan  Garber  &  Oreh  

6508  Marie  Green  &  Her 

Merrie  Men   Lively   

6510  Carl  Hoff  &  Oreh  Notable   

6509  Hal  Kemp  &  Oreh  Just  a  Band.. 

6501  Matty  Malneek   Snappy  

6507  Freddie  Martin  &  Oreh.. Fair   

6502  Joe  Reichman  &.  Oreh. .. .Excellent  .... 


MERRIE  MELODIES  (26)  (Tech.) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles  

6713  Cat's  Tale   Good  

6712  Crackpot  Quail   

6709  Elmer's  Pet  Rabbit  Funny   

6718  Farm  Frolics   Excellent   

6710  Fighting  69'/s   Good  

6704  Good  Night  Elmer  

6715  Goofy  Groceries   Novel   

6722  Heckling  Hare   

6720  Hiawatha's  Rabbit  Hunt. Funny   

6703  Holiday  Highlights   Swell  Satire  .. 

6719  Hollywood  Steps  Out  Excellent   

6723  Inki  and  the  Lion  Good   

6701  Malibu  Beach  Party  Grade  A   

6707  Of  Fox  and  Hound  

6708  Shop,  Look  and  Listen. ..  Good  

6711  Sniffles  Bells  the  Cat  Fair   

6726  Snow  Time  for  Comedy.. Up  to  Par  

6725  Snort  Champions  

6702  Stage  Fright   Satisfactory  

6714  Tortoise  Beati  the  Hare. .  Amusing   

6716  Toy  Trouble   Good   

6717  Trial  of  Mr.  Wolf  Very  Good   

6705  Wacky  Wildlife  Funny  

6721  Wacky  Worm   Excellent   

TECHNICOLOR  SPECIALS  (6) 

6006  Carnival  of  Rhythm  Splendid   

6001  Flag  of  Humanity  Splendid 

6005  Here  Comes  the  Cavalry  

6002  March  on  Marine!  Excellent 

6003  Meet  the  Fleet  Excellent 

6004  Wings  of  Steel  Excellent 


20 
20 
20 
20 
20 


SPORTS  PARADES  (10) 


6407  Big  Bill  Tllden  For  Tennis  Fan  10 

6404  California  Thoroughbreds.  Interesting    10 

6403  Diary  of  a  Racing  Pigeon . Interesting    10 

6402  Dogs  You  Seldom  Sea  Good  Novelty...  10 

6405  Fight.   Fish.  Fight  Thrilling    10 

6401  Fly  Fishing   For  Anglers  ...  10 

6409  It  Happened  on  Rollers   10 

6410  Lions  For  Sale  Very  Good    10 

6408  Sail  Ho!   Colorful    10 

6406  »ky  Sailing   Interesting    10 


1941-42 


BROADWAY  BREVITIES  (12) 

7103  At  the  Stroke  of  Twelve.. Grab  It   20 

7106  Calling  All  Girls  Good   20 

7108  Maybe  Darwin  Was 

Right    20 

7101  Minstrel  Days   Very  Good   20 

7102  Monsters  of  the  Deep...  Good    20 

7104  Perils  of  the  Jungle  Exciting    20 

7107  Wedding  Yells    20 

7105  West  of  the  Rockies  Pretty  Good  ...  20 

HOLLYWOOD  NOVELTIES  (6) 

7301  Polo  With  the  Stars   10 

7304  Miracle  Makers  Poor    10 

7303  Points  on  Arrows  dood    10 

7302  White  Sails   Excellent    10 

LOONEY  TUNES  (16) 

7601  Notes   to  You  

7607  Porky's  Cafe   

7604  Porky's   Midnight  Matinee  

7605  Porky's  Pastry  Pirate  

7603  Porky's  Pooch   Good   

7602  Robinson  Crusoe,  Jr  Average   

7608  Saps  in  Chaps  

7606  Who's  Who  in  the  Zoo  


..11/30/40 
. .  1/18/41 
. .  Not  Rev. 
. .  5/24/41 
.  Not  Rev. 
. .  Not  Rev. 
..  4/  5/41 
..  5/24/41 
. .  3/  8/41 


.Not  Rev. 

.  8/31/40 
.  Not  Rev. 


.  9/30/39 
.  8/31/40 
.11/30/40 
.  8/  3/40 
.  9/  6/41 
.  3/  8/41 


Not  Rev. 

6/21/41 
3/15/41 
9/13/41 

Not  Rev. 

Not  Rev. 

11/  2/40 
5/24/41 
4/  5/41 

12/28/40 
4/26/41 

Not  Rev. 

Not  Rev. 

11/30/40 
1/18/41 
.  9/  6/41 


10 

. .  3/  8/41 

10 

..11/30/40 

10 

. . 12/28/40 

10 

.Not  Rev. 

10 

. .  5/  3/41 

10 

..12/27/41 

10 

. .  5/24/41 

10 

. .  8/  3/40 

10 

..  4/  5/41 

10 

..11/  2/40 

Not  Rev. 
Not  Rev. 
4/  5/41 
Not  Rev. 

12/28/40 
5/24/41 
1/18/41 

Not  Rev. 
.  4/  5/41 

Not  Rev. 
.  6/21/41 

11/  2/40 
6/21/41 
8/30/41 
8/31/40 

Not  Rev. 

12/28/40 
3/15/41 
8/30/41 

Not  Rev. 
,10/26/40 
,  4/  5/41 
5/  3/41 
4/26/41 

12/  7/40 
8/  9/41 


.  8/30/41 
.10/26/40 
.Not  Rev. 
. 12/28/40 
.  1/18/41 
.  5/  3/41 


.  5/  3/41 
12/28/40 
.12/  7/40 
8/31/40 
3/  8/41 
10/26/40 
Not  Rev. 
8/30/41 
.  6/21/41 
,  4/  5/41 


.11/  8/41 
.  1/24/42 

Not  Rev. 
.  9/13/41 
.  1/  3/42 
II'  8 '41 
Not  Rev. 
.  1/24/42 


.  Not  Rev. 

.  9/|3'4l 
.  9/13  '41 
.11/15/41 


.Not  Rev. 

.Not  Rev. 
.Not  Rev 
.Not  Rev. 
.12/27/41 
.11/15  «l 
.  Not  Rev. 
.  Not  Rev. 


March  7,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  37 


VITAPHONE  1941-42  (Cont.) 

Comment  Running 
Time 

MELODY    MASTERS  (10) 

7502  Carioca  Serenade™   Latin  Swing  ...  10 

7503  Forty  Boyt  and  a  Song... Good    10 

7504  Carl  Hoff  &  Band   10 

7505  Playgirls    10 

7501  U.S.C.  Band  and  Glee 

r.lub   Very  Good    10 


Reviewed 
Issue  Of 


.11/15/41 
.  9/13/41 
Not  Rev. 
Not  Rev. 

9/13/41 


7701 

7711 
7710 
7702 
7703 
7706 
7712 
7713 
7709 
7715 
7707 
7704 
7705 
7708 
7714 


7003 
7002 
7004 
7001 


MERRIE  MELODIES  (28)  (Teen.) 

All  This  and  Rabbit 

Stew   Excellent    7 

Aloha   Hooey   7 

Bird  Came  COD   7 

Brave  Little  Bat  Fair    7 

Bug  Parade   Clever    7 

Cagey  Canary   Very  Funny  ...  7 

Conrad  the  Sailor   7 

Crazy  Cruise    7 

Hop,  Skip  and  A  Chump   7 

Horton  Hatches  the  Egg   7 

Rhapsody  in  Rivets  Good    7 

Rookie  Revue   Out  Dated    7 

Saddle  Silly    7 

Wabhit  Twouble   Very  Funny  ...  7 

Wabbit  Who  Came 

to  Supper    7 

SERVICE  SPECIALS  (6)  (Tech.) 

Gay  Parisian   Good  Show   20 

Soldiers  in  White  Excellent    20 

Spanish  Fiesta   Colorful    19 

Tanks  Art  Coming  Excellent    20 


SPORTS  PARADE  (10)  (Teeh.) 
7405  Hunting    Dogs  at  Work   10 

7402  King  Salmon   Fascinating    ...  10 

7401  Kings  of  the  Turf  Interesting    10 

7404  Rodeo   Round   Up   10 

7403  Water  Sports   Average    10 


MISCELLANEOUS 


Adventure  in  the  Bronx 

(N.  Y.  Zoological  Soc.)  Good   

Alive  In  the  Deep  (Prod.)  Exciting 

Man  the  Enigma  (Prod.)  Informative 

Our  Constitution  (Prod.)  Inspiring 

Our  Declaration  of 

Independence  (Prod.)   Timely  ... 


22 
25 
19 


SERIALS  1940-41 


No  Chapters 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    IS  Chips. 

Spider  Returns    15  Chaps. 

White  Eagle    II  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel...  12  Chaps. 

Jungle  Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   IS  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  ths  West   IS  Chaps. 


1941-42 


COLUMBIA 

Captain  Midnight    15  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime,  Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang   Busters    13  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


.  9/13/41 

.Not  Rev. 
.Not  Rev. 
. 12/27/41 
.11/  8/41 
.  1/24/42 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  1/24/42 
.12/27/41 
.Not  Rev 
.  1/24/42 

.Not  Rev. 


.12/  6/41 
.  2/  7/42 
. 12/  6'4' 
B/I3/4I 


.Not  Rev. 
.12/27/41 
.  9/13/41 
.Not  Rev. 
.11/15/41 


8/23/41 
5/24/41 
5/24/41 
5/  3/41 

5/  3/41 


Ravine* 
Issue  Of 

11/29/41 
8/2S/4I 
1/10/41 

Net  Re*. 


3/  8/41 
5/31/41 
8/17/41 
11/23/41 


11/  2/4* 
8/  S/41 
2/IS/4I 

Net  Ret 


2/21/42 


12/  6/41 
9/  8/41 


11/ 

2/21/42 
4/12/41 
7/18/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 


Title 


Running 
Time 


America  Builds  Ships   3  ... 

Any  Bonds  Today   2  ... 

Army  in  Overalls   3  ... 

Bits  and  Pieces   3  ... 

Bomber    8 

Calling  All  Workers   2  ... 

Food    For    Freedom   3 

New  Spirit   8   Nat.  Sc.  Ser. 

to  Planes    3   List  "C" 


Distributed 

By 

..List  "B" 

...List  "D" 
...List  "B" 
..List  "B" 
..  List  "C" 
...List  "A" 
.List  "C" 


.List  "D'! 
.List  "D' 
.List  "D' 
.List  "B" 
.List  "C" 


Pots  to  Planes 

Red  Cross  Trailer   2'A 

Safeguarding   Military  Information   10 

Tanks    10 

Where  Do  We  Go?   2 

Women    In    Defense   10 

CITY  List  "A"      List  "B"      List  "C"        List  "D" 

Albany   Col  Univ  MGM  20th  

Atlanta  Par  20th  UA  MGM.. . . 

Boston  Col  Univ  MGM  UA  

Buffalo  UA  Col  20th  Par  

Charlotte  UA  Col  20th  Univ  

Chicago  Par  20th  Col  MGM  

Cincinnati  Univ  WB  Rep  20th  

Cleveland  UA  Col  20th  Univ  

Dallas  RKO  MGM  WB  Par  

Denver  20th  Par  WB  WB  

Des  Moines  Col  Univ  MGM  Rep  

Detroit  MGM  RKO  Par  Col  

Indianapolis.  ..Univ  Rep  UA  RKO  

Kansas  City. ..20th  Par  RKO  Univ  

Los  Angeles .. . 20th  Par  WB  MGM.... 

Memphis  MGM  RKO  Par  Col  

M  i  Iwaukee  20th  Par  Col  RKO  

Minneapolis.  ..Univ  WB  Rep  20th  

New  Haven. . .  WB  UA  Univ  MGM  

New  Orleans..  Par  20th  UA  RKO  

New  York  MGM  RKO  Par  WB  

Oklahoma  City  RKO  MGM  WB  Par  

Omaha  Col  Univ  MGM  WB  

Philadelphia. .  WB  UA  Univ  RKO  

Pittsburgh  WB  Rep  RKO  UA  

Portland  Par  20th  RKO  Rep  

St.  Louis  WB  UA  Univ  Par  

Salt  Lake  City.  MGM  RKO  Par  WB  

San  Francisco.  RKO  MGM  WB  Col  

Seattle  RKO  MGM  Col  UA  

Washinoton.  . .  Univ  WB  Rep  20th  


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.   Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


BOOKS 


SYSTEMATIZING  THEATRE  OPER- 
ATION, a  condensed,  easy-to-read  book 
covering  every  important  phase  of  theatre 
operation.  Written  by  "Chick"  Lewis.  Sent 
postpaid  upon  receipt  of  $1.00  in  cash,  check 
or  money  order.  Address,  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 

~~        EQUIPMENT  WANTED 

ARCS,  RECTIFIERS,  PROJECTORS, 
16mm,  35mm.  Give  age,  condition,  lowest  price, 
first  letter.  Box  553,  Showmen's  Trade  Re- 
view, 1501  Broadway,  New  York  City. 


GUM  REMOVER 


GUM— GUM— GUM  REMOVED— Without 
stains.  Pour  on.  Rub.  It  disappears.  $1.50  a 
quart,  $5.00  a  gallon.  Carpets,  draperies,  seats, 
clothes.  Metro  Theatre  Gum  Remover  Co.,  2175 
Logan  Ave.,  San  Diego,  California. 


NEW  EQUIPMENT 


BUY  NEW  SOUNDSCREENS  NOW 
WHILE  mterial's  available,  22>l/2c  sq.  ft.;  com- 
plete stage  setting,  $66.60;  fully  automatic 
curtain  controls,  $75.95 ;  heavy  duty  track,  $2.19 
ft.  Immediate  deliveries.  S.O.S.  Cinema  Sup- 
ply Corp.,  636  Eleventh  Avenue,  N.  Y.  C. 

TRY  THE  MAGIC  EYE  ABSOLUTELY 
FREE — Colortone  Shutters  remove  high  in- 
tensity glare  yet  add  blue  to  yellow  low  intensity 
too!  Powers,  $17.25  each;  Simplex  $19.75 
each.  Give  make  machine,  front  or  rear  shut- 
ter shaft  diameter.  Colortone  Mfg.  Co.,  1944 
Coney  Island  Ave.,  Brooklyn,  New  York. 

BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 


 SOUND  EQUIPMENT  

"FAIR  WEATHER  OR  FOUL,"  writes 
LaRose  Travelling  Show,  Georgia,  "S.O.S. 
SOUND'S  SWELL!"  Trade  your  Soundheads, 
Amplifier  or  Speakers  while  you  can  for  1942 
Models,  $2.50  weekly.  S.O.S.  Cinema  Supply 
Corp.,  636  Eleventh  Ave.,  New  York  City. 

IS  OPPOSITION  WORRYING  YOU? 
GRAB  THAT  LOCATION— A  good  portable 
will  keep  competition  out — make  money  for 
you,  too.  Standard  makes,  16mm,  35mm  from 
$59.50.  Send  for  list.  S.O.S.  Cinema  Supply 
Corp.,  636  Eleventh  Ave.,  New  York  City. 


 SITUATIONS  WANTED  

PROJECTIONIST  — 5  years  experience  — 
Powers,  Simplex,  RCA.  Draft  exempt.  Glenn 
Smith,  Girard,  Kansas. 

MOTION  PICTURE  OPERATOR  wishes 
position  as  operator  or  assistant.  Sober  and 
reliable.  Go  anywhere.  Five  years  experience. 
Box  549,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

OPERATOR-ARTIST— 15  years  experi- 
ence. Draft  exempt.  Sober,  Reliable.  P.  O. 
Box  199,  Talladega,  Ala. 

PROJECTIONIST,  eight  years  experience, 
familiar  with  all  types  machinery.  Frank  Hardin, 
7  Park  Place,  Mount  Auburn,  Cincinnati,  Ohio. 


SITUATIONS  WANTED 


PROJECTIONIST  seeking  position  out  of 
town.  Go  anywhere.  Five  years  experience, 
ambitious  and  willing.  Box  552,  Showmen's 
Trade  Review,  1501  Broadway,  N.  Y.  C. 

THEATRES  FOR  SALE 

PACIFIC  NORTHWEST  THEATRE 
PROPERTY.  Total  price  $20,000.00.  One  you 
dream  about  but  seldom  see.  Retiring.  Box  548, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 

FULLY  EQUIPPED  THEATRE  in  small 
town,  New  York  State.  Box  551,  Showmen's 
Trade  Review,  1501  Broadway,  New  York  City. 

THEATRE  GAMES 

BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

THEATRES.  BE  FIRST  in  your  community 
to  give  away  DEFENSE  STAMPS.  Use  our 
copyrighted  plan,  guaranteeing  equal  distribu- 
tion. Proven  method.  Plan  and  all  necessary 
equipment,  Five  dollars.  Come  Again  Nite 
Company,  Inc.,  Waterloo,  Iowa. 

THEATRES  WANTED  &  FOR  SALE~ 

A.  A.  SHEUERMAN,  Theatre  broker,  25 
Taylor  St.,  San  Francisco,  Calif. 


USED  EQUIPMENT 


A  FEW  REMAINING  UNDERWRITER'S 
APPROVED  SOLID  ALUMINUM  EN- 
CLOSED AUTOMATIC  REWINDERS, 
originally  $135.00.  Less  motor  $24.50;  with 
motor  $29.50.  S.O.S.  Cinema  Supply  Corp., 
636  Eleventh  Avenue,  New  York  City. 

NO  PRIORITIES  NEEDED— REFLEC- 
TOR ARCS,  $39.50  ;  Amplifiers,  $4.95 ;  Sound- 
heads, $9.95 ;  Cushion  Seats,  39c ;  Powers  mech- 
anisms, $39.50;  1000  watt  Spotlamps,  $12.95. 
S.O.S.  Cinema  Supply  Corp.,  636  Eleventh 
Avenue,  New  York  City. 

YOUR  CHOICE— Peerless,  Strong  Stand- 
ard or  Strong  Junior  lamphouses  $125.00  pair ; 
30  ampere  rectifiers  $75.00  pair,  reconditioned 
and  complete.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 

LEASE  EXPIRES— MOVING  TO  MORE 
STRATEGIC  LOCATION.  Taking  on  war 
contracts.  Must  reduce  our  $100,000.00  stock 
quick.  Sacrifice  sale  circular  tells  everything. 
Write  now  to  S.O.S.  CINEMA  SUPPLY 
CORP.,  636  Eleventh  Ave.,  New  York  City. 

WHATEVER  equipment  you  may  have  that 
you  no  longer  can  use,  can  be  sold  through 
these  columns.  Look  around !  You  may  find 
some  items  that  can  be  turned  into  money 
through  a  Showmen's  Trade  Review  Classi- 
fied ad. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Rroadwav.  New  York  City. 

USED  CIGARETTE  MACHINES.  8  Slot 
and  10  Slot.  Very  reasonable.  Box  550,  Show^ 
men's  Trade  Review,  1501  Broadway,  N.  Y.  C. 

A  real  buy,  900  Theatre  Chairs,  upholstered 
backs,  spring  edge  bottoms.  UPTOWN  THE- 
ATRE, Muscatine,  Iowa. 


Nerves  On  td^l 


#  Do  you  get  all  befuddled  when  seeking  information  about  pic- 
tures? Do  experimental  formulae  full  of  tricks,  gadgets  and  gim- 
micks confuse  you? 

#  Not  if  you're  one  of  the  thousands  of  satisfied  exhibitor-subscribers 
to  STR,  because  in  this  service  paper  you  get  information  about 
pictures  straight — just  the  way  you  like  it! 

#  STR's  Booking  Guide  was  perfected  5  years  ago  and  because 
the  basic  format  was  sound  from  the  start  only  refinements  to  the 
original  idea  have  been  necessary  to  keep  this  Guide  the  leader 
upon  which  thousands  of  showmen  entirely  rely  for  their  book- 
ing data. 

%  Not  every  other  week — not  monthly,  but  every  week  you  get  these 
Booking  Guides  on  both  Features  and  Short  Subjects. 

#  You  get  Production  Numbers,  Titles,  Star  Names,  Audience 
Classification,  References  to  Box  Office  Slants  and  Advance 
Dope. 

#  In  short,  you  find  ALL  the  information  you  need  at  one  quick 
glance,  without  keeping  a  triple  entry  set  of  books,  and  files  and 
references. 

#  Don't  be  a  guinea  pig  for  new  ideas!  Get  your  information  in 
the  complete  convenient  STR  Booking  Guide  manner. 


SHOWMEN'S  TRADE  REVIEW 

ir        +        +        The  Service  Paper  of  the  Industry         if        it  it 


c 


D 


ill 


1 

O 

'<Wq 


Pi 


MAk  I  9  1942 


Copy.. 


REVIEWED  IN  THIS  ISSUE 

Page 

Rings  on  Her  Fingers  14 

Rio  Rita  14 

Fingers  at  the  Window  14 

The  Kid  Glove  Killer  14 

To  the  Shores  of  Tripoli  15 

The  Remarkable  Mr.  Kipps  15 

Heart  of  the  Rio  Grande  15 

Arizona  Cyclone  15 

Lone  Star  Ranger  15 

Sundown  Jim  18 

A  Close  Call  for  Ellery  Queen  18 

A  Gentleman  After  Dark  18 

Who  Is  Hope  Schuyler?  18 

Almost  Married  18 

Today  I  Hang  31 

Man  With  Two  Lives  31 

Secret  Agent  of  Japan  31 

*  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  34 


Vol.  36 


No.  8 


March  14 
19    4  2 


^0 


REMEMBER  PEARL  HARBOR 


COPYRIGHT  DEPOSIT, 


Cecil  B.  DeMille   (See  Page  4) 


CHARLES  E.  CHICK'  LEWIS 

Editor  and  Publisher 


Let's  see  how  things  stand  at  mid-season! 

Good  things  never  cease  when 

The  Friendly  Company  is  your  good  provider! 

The  box-office  records  since  last  Fall 

Have  been  merry  with  M-G-M  money-shows. 

Look  them  over  and  then  see  what  follows  them! 

You'll  ROAR  with  pride  just  like  Leo. 

Here  are  just  a  few  since  this  season  started : 

"Woman  of  the  Year"  •  "]ohnny  Eager"  •  "Bugle  Sounds" 
"Vanishing  Virginian "  •  "Babes  on  Broadway"  •  "H.  M.  Pulham,  Esq." 
"Two-Faced  Woman"  •  "Shadow  of  the  Thin  Man"  •  "Smilin'  Through" 
"Lady  Be  Good"  •  "Dr.  Jekyll  and  Mr.  Hyde"  •  "Honky  Tonk"  and  others 

And  then  from  the  company-that-never-stops-delivering: 

'COURTSHIP  OF  ANDY  HARDY"  (Lewis  Stone,  Mickey  Rooney  and  the  Folks) 
'WE  WERE  DANCING"  (Norma  Shearer,  Melvyn  Douglas) 
'I  MARRIED  AN  ANGEL"  (Jeanette  MacDonald,  Nelson  Eddy) 
'RIO  RITA"  (Bud  Abbott  and  Lou  Costello) 
'MRS  MINIVER"  (Greer  Garson,  Walter  Pidgeon) 
'SHIP  AHOY"  (Eleanor  Powell,  Red  Skelton) 
'HER  CARDBOARD  LOVER"  (Norma  Shearer,  Robert  Taylor) 
'TORTILLA  FLAT"  (Spencer  Tracy,  Hedy  Lamarr,  John  Garfield) 
At  the  mid-season  mark  all's  well  with  film  business 
Because  all's  swell  with  the  industry  leader,  ROARING  LEO ! 


March  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


. .  .  Grind  Slowly 


No  small  measure  of  credit  is  due  Frank  Freeman  for 
the  better  quality  and  improved  efficiency  of  the  Para- 
mount Studios.  He's  an  ex-theatreman.  No  one  in  the 
industry  denies  the  assertion  that  Universal's  success  at 
their  studio  is  due  to  the  Nat  Blumberg  viewpoint  and 
his  cabinet  of  aides.  He  and  they  all  are  ex-theatremen. 
Now,  Charlie  Koerner  moves  in  to  take  charge  of  the 
RKO-Radio  lot.  He,  too,  is  a  theatreman.  We  could 
cite  other  instances  in  several  of  the  other  companies,  too. 

As  far  back  as  1929  this  writer  advocated  the  impor- 
tance and  necessity  of  theatremen  in  production  chiefly 
because  they  knew  public  tastes  far  better  than  did  the 
producers  themselves.  Besides,  they  were  more  accus- 
tomed to  watching  the  pennies  and  the  dollars  when  it 
came  to  expenditures.  The  combination  of  these  two 
vitally  important  requisites  totaled  up  to  efficiency, 
economy  and  better  product. 

When  the  idea  of  injecting  the  theatreman's  point  of 
view  into  production  was  first  tried,  it  got  nowhere  be- 
cause the  experiment  was  a  puny,  half-hearted  gesture 
amounting  to  using  men  with  theatre  backgrounds  solely 
as  consultants  on  story  material.  Now  it  is  being  done 
on  the  more  sensible  scale  of  putting  the  right  theatremen 
in  the  top  spots. 

We  cannot  see  how  it  can  miss.  On  the  contrary,  it 
will  spread  until  all  of  the  studios  have  a  substantial  num- 
ber of  competent  theatremen  guiding  their  destinies. 
These  "right"  men  have  too  much  to  offer  to  be  ignored. 


Not  Right  Yet 

Opposition  to  the  currently  proposed  sales  substitute 
to  decree  selling  has  cropped  up  in  several  exhibitor 
groups.    They  all  want  a  better  break  on  cancellation. 

Inasmuch  as  the  distributors  appear  to  be  doing  a  very 
profitable  business  and  with  every  indication  that  busi- 
ness will  improve  even  more,  we  can  see  no  logical  reason 
why  they  should  balk  at  extending  the  cancellation  privi- 
leges to  satisfy  the  exhibitors. 

This  is  the  wrong  time  for  quibbling.  But  it  is  the 
right  time  for  a  give-and-take  attitude  on  both  sides  of 
the  controversy.  The  sooner  all  elements  in  the  indus- 
try realize  this  fact  the  quicker  will  the  solution  be 
reached. 

There  is  no  reason  why  one  side  should  have  any  ad- 
vantages over  the  other.  Seeking  advantages  which,  if 
achieved,  throw  things  out  of  balance  is  a  sure  way  to 
hasten  further  grief  and  outside  pressure  against  the 
industry  as  a  whole.  We  doubt  that  either  the  distribu- 
tors or  the  exhibitors  want  that  to  happen. 


We  Stand  Corrected 

Last  week  we  offered  a  suggestion  that  theatremen 
start  to  put  aside  a  small  sum  weekly  to  pay  their  per- 
sonal and  theatre  taxes  next  year.  The  morning's 
mail  brought  a  letter  from  a  patriotic  theatreman  re- 
questing that  we  change  the  advice  from  "a  savings 
account,"  to  "tax  saving  notes." 

We  gladly  offer  this  change  and  for  the  benefit  of 
those  who  are  not  familiar  with  the  type  of  notes  in 
question,  may  we  say  that  they  are  sold  by  the  govern- 
ment and  may  be  used  to  pay  your  taxes. 

They,  of  course,  pay  a  small  amount  of  interest  which 
when  figured  for  a  large  amount  would  be  well  worth 
the  saving  involved.  If  you  want  more  information 
about  these  notes,  consult  your  local  bank  or  post  office. 

▲  A  A 

Harmful  Publicity 

No  good  purpose  is  served  by  the  flare  for  publicizing 
or  over-publicizing  the  number  of  millions  that  this  or 
that  picture  company  made  or  expects  to  make.  Ditto 
for  the  high  salaries,  picture  costs  and  any  other  informa- 
tion of  the  kind  that  directs  unfavorable  attention  to- 
wards our  industry  and  its  financial  affairs. 

Many  of  the  trade  papers  seem  to  take  a  fiendish  de- 
light in  headlining  such,  so-called,  news,  and  while  we 
will  grant  that  it  may  be  considered  news  we  still  believe 
that  less  of  it  or  none  at  all  would  do  the  industry  a 
thousandfold  more  good. 

The  same  applies  to  proposed  tax  laws.  Just  because 
the  industry  is  not  included  in  any  tax  proposal  is  no 
reason  why  we  should  boast  or  shout  about  it.  It's  news 
when  we  are  included.  It's  dangerous  to  mention  it 
even  remotely  when  we  are  not. 

AAA 

Moral  For  Advertisers 

To  the  advertisers  in  the  motion  picture  equipment 
field  we  pass  along  a  gem  that  was  lifted  from  the  "Di- 
rect Mail  Advertiser,"  with  some  slight  alterations: 

"Your  biggest  promotion  job  under  present  day  con- 
ditions, when  your  product  is  diverted  into  war  channels 
...  or  cut  down  due  to  priorities  ...  is  to  make  the 
theatremen  keep  on  wanting  your  peacetime  products, 
whether  or  not  they  can  get  them.  And  to  keep  them 
wanting  them  until  you  can  again  supply  the  demand. 
But  to  make  them  remember  you  and  your  product  you 
must  keep  on  advertising.  It's  hard  to  forget  someone 
that  you're  made  to  remember  through  seeing  your  name 
and  your  products  advertised  through  the  mediums  they 
read  week  in  and  week  out."   "CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


March  14,  1942 


EXHIBS  REJECT  UMPI'S  SUBSTITUTE  SALES  PLAN 

Circuits  Discuss  Air  Raids 


Representatives  of  New  York  Theatres  Meet  to  Discuss 
Uniform  Procedure;  London  Experience  to  Be  Guide 

A  committee  of  circuit  men  and  representatives  of  independent 
theatres  and  legitimate  theatres  was  formed  in  New  York  last 
Friday  to  draft  a  uniform  procedure  to  be  observed  during  air 
raid  alarms,  alerts  and  blackouts. 
More  than  30  exhibitor  representa- 
tives attended  a  meeting  held  in  the 
office  of  former  Senator  J.  Henry 
Walters,  chief  of  RKO's  theatre 
counsel. 

The  group  was  addressed  by  In- 
spector Wallander  of  the  Police  De- 
partment who  had  been  in  London 
for  three  months,  observing  and 
studying  air  raid  problems.  Many  of 
those  present  asked  him  questions 
about  theatre  practice  and  procedure 
during  air  raids.  Among  the  facts 
brought  out  was  that  there  was  no 
evidence  that  a  theatre  box  office 
was  open  during  a  blackout.  No 
luminous  signs  are  permitted  and  no 
illumination  is  allowed  outside. 

Among  the  questions  studied  was 
how  to  protect  the  cashier  during 
real  or  practice  blackouts.  Senator 
Walters  pointed  out  that  Westches- 
ter County  had  already  had  one 
blackout  and  had  more  scheduled. 
When  the  alarm  sounded,  the  lights 
were  extinguished  and  the  cashier 
was  left  alone  in  the  darkness  with 
her  supply  of  tickets  and  money.  It 
was  also  noted  that  cashiers  were  in 
an  exposed  and  dangerous  position  in 
case  of  an  air  raid,  since  they  are 
practically  surrounded  by  glass. 

One  precautionary  measure  de- 
cided on  was  the  removal  of  all 
hanging  chandeliers  to  avoid  the 
danger  of  their  dropping. 

The  committee,  headed  by  Senator 
Walters,  includes  William  B.  England, 
RKO ;  Harry  Moskowitz,  Loew's;  Bob 
Weitman,  Paramount ;  Harry  Black, 
Fabian;  John  Manheimer,  ITOA ;  Bingo 
Brandt,  Brandt  Circuit ;  Louis  Weber, 
Skouras;  Sam  Handler,  Interboro  Cir- 
cuit ;  Zeb  Epstein,  Warner  Bros,  and 
James  Reilly  for  the  legitimate  theatres. 

Others  who  attended  the  meeting  were 
Jay  Wren  and  LeRoy  Blumenstein,  Walter 
Reade  Theatres;  D.  Dave,  Fabian;  Mi- 
chael Zala,  Rugoff  and  Becker ;  Morris 
San.  Tolios ;  A.  E.  Shanley.  Cinema  Cir- 
cuit; N.  P.  Steenberg,  20th  Century- 
Fox;  James  Frank.  Jr.,  National  Theatre 
Supply  Co. ;  Ralph  K.  Severs.  Pruden- 
tial;  A.  S.  Dickinson,  MPPDA;  B. 
Mallan,  Select  Theatres;  Murray  Born, 
American  Circuit ;  Dave  Katz.  Roney 
Theatres;  Emani^l  Frisch,  Randforce 
Theatres  ;  Ray  Whitaker,  Select  Theatres  ; 
Arthur  Israel,  Paramount;  Edgar  Goth. 
Staten  Island  Fabian  Theatres ;  A.  S. 
Calvin,  D.  P.  Canavan.  M.  C.  Monroe 
and  A.  E.  Reoch  of  RKO. 


Greenthal  Names 
WACPublicityMen 

Field  publicity  men  for  the  War 
Activities  Committee  were  appointed 
this  week  by  Monroe  Greenthal, 
chairman  of  the  publicity  group  of 
the  War  Activities  Committee.  The 
men  are  in  41  different  cities  includ- 
ing all  the  distribution  centers.  Ma- 
ferial  will  be  sent  from  the  New 
York  office  to  them  for  planting  with 
local  newspapers,  radio  stations,  etc. 
Following  is  the  list  with  alternates 
in  some  places : 

Akron — Frank  Henson,  Loew's  Theatre  ; 
Albany — Larry  Cowan,  Palace  Theatre; 
Atlanta — E.  E.  Whitaker,  Fox  Theatre 
Building ;  Boston — Harry  Browning  of 
Mullin  &  Pinanski,  Joseph  Long,  Loew's 
State  Theatre  and  Jack  Granara,  Keith's 
Memorial  Theatre ;  Buffalo  —  William 
Brereton,  Shea's  Buffalo  Theatre;  Can- 
ton— Walter  Kessler,  Loew's  Theatre ; 
Charlotte — Roy  Smart,  120  East  3rd 
Street ;  Chicago — W.  K.  Hollander,  Bala- 
ban  &  Katz,  Chicago  Theatre  Building ; 
Cincinnati- — E.  V.  Dinerman,  RKO  Pal- 
ace; Cleveland — Ed  J.  Fisher,  Loew's 
State,  George  Mitchell',  RKO  Palace  and 
Knox  Strachan,  Warners ;  Columbus — 
Russell  Bovim,  Loew's  Ohio  Theatre ; 
Dallas — Frank  Starz,  Inter-State  Theatre 
Circuit,  Majestic  Theatre  Building;  Day- 
Nate    Wise.    Keith's    Theatre;  Des 


INDEX  OF  DEPARTMENTS 

Page 

Advance   Dope    32 

B-'xoffice  Slants    14 

Feature    Booking   Guide   34 

Hollywood    28 

Newsreel  Synopsis    33 

On  the  Patriotic  Front   13 

Program  Exchange    20 

Selling  the  Picture   21 

Shorts  Booking  Guide   37 

Short    Subject    Reviews   33 

Showmanalysis    26 

Variety  Club  Notes   30 


ton- 

Moines — Dale  McFarland  ;  Detroit — Alice 
Gorham,  United  Detroit  Theatres,  Stroh 
Bldg. ;  Gloversville — Seymour  Morris, 
Schine  Circuit ;  Harrisburg — Sam  Gilman, 
Loew's  ;  Houston — Homer  McCallom, 
Loew's  ;  Indianapolis — Wm.  Elder,  Loew's 
Theatre ;  Kansas  City — Jerry  Sigmond, 
Newman  Theatre  ;  Los  Angeles — Thorn- 
ton Sargent.  Fox  West  Coast,  1609  West 
Washington  Blvd. ;  Louisville — Sam  Mus- 
selman.  Rialto  Theatre,  Tompkinsville ; 
Nashville — W.  L.  Crull,  Loew's  Ven- 
dome ;  New  Haven — Lou  Brown,  Loew's 
Poli  Theatre ;  Omaha — Ted  Emerson, 
Omaha  Theatre  Building ;  Philadelphia — 
Everett  Callow,  Warner  Theatre ;  Pitts- 
burgh— James  Totman.  Warner  Theatre, 
Clark  Bldg.;  Portland — M.  M.  Meshner. 
Evergreen  Theatre  ;  Providence — Bill 
Morton,  RKO  Albee  ;  Rochester — Charles 
Harris.  RKO  Palace ;  Richmond — Allen 
Sparrow,  Loew's;  St.  Louis — L.  Kauf- 
man, Fox  Theatre;  Salt  Lake  City — ■ 
Helen  Garrity,  Inter-Mountain  Theatres, 
Capitol  Theatre  Bldg. ;  San  Francisco — 
Phil  Phillips,  West  Coast  Theatres ;  Se- 
attle— Vic  Gauntlett,  Evergreen  Theatre ; 
Syracuse — Frank  Murphy,  Loew's  State 
Theatre ;  Toledo — Ralph  Lawler,  Para 
mount  Theatre  Bldg. ;  Trenton — Jim  Bren 
nan,  RKO  ;  Washington — Hardie  Meakin, 
Keith's  Theatre,  Dan  Terrell,  Loew's 
Capitol,  and  Frank  LaFalce.  Warner's 
Earle;  Wilmington — Edgar  J.  Doob, 
Loew's  Aldine. 


"Invaders"  Open  in  N.  Y. 

Columbia's  premier^  of  "The  In- 
vaders" at  the  CaDitol  Theatre  in 
New  York  last  week  was  reminis- 
cent of  the  gala  affairs  held  before 
the  War.  Arc  lamps,  bands,  radio 
interviews  and  the  rest  of  the  trim- 
mings were  a  part  of  the  affair. 
Preceding  the  opening  a  dinner  was 
given  to  the  captains  and  seamen  of 
a  number  of  ships  which  had  re- 
cently been  sunk  by  U-Boats. 


Reservations  Made  By 
Some  Units;  Others 
Disapprove  Outright 

New  Jersey  Allied  this  week  re- 
jected the  UMPI  selling  plan  and 
offered  a  substitute  scheme  of  its 
own.  The  chief  difference  between 
the  two  plans  is  the  demand  of  New 
Jersey  Allied  that  the  exhibitor  have 
the  right  to  cancel  a  percentage  pic- 
ture and  that  he  may  cancel  a  total 
of  20  per  cent  of  the  money  value  of 
the  contract;  the  UMPI  plan  pro- 
vided that  the  exhibitor  might  cancel 
two  of  the  seven  pictures  offered  in 
a  block  which  were  not  tradeshown, 
if  the  exhibitor's  average  film  rental 
was  less  than  $100. 

Text  of  the  New  Jersey  plan  fol- 
lows : 

1.  Sales  to  be  made  quarterly. 

2.  All  pictures  to  be  identified  by  star, 
director,  and  synopsis. 

3.  If  more  than  one  of  the  above  three 
identifications  is  changed  the  pictures 
is  to  be  considered  a  substitution  and 
may  be  eliminated  at  the  option  of  the 
exhibitor. 

4.  In  addition  to  the  above  the  exhibitor 
has  the  right  to  cancel  20  per  cent  of 
the  total  amount  of  money  in  the  con- 
tract. 

5.  In  the  event  of  percentage  pictures 
being  sold  on  the  contract  the  over- 
ages paid  shall  be  included  in  comput- 
ing the  total  value  of  the  contract.  If 
an  exhibitor  decides  to  cancel  a  pic- 
ture designated  at  percentage,  the  film 
rental  of  said  picture  shall  be  determined 
by  the  average  film  rental  of  the  past 
four  percentage  pictures  of  the  same 
company. 

It  was  the  opinion  of  the  New 
Jerseyites  that  "although  the  present 
type  of  selling  is  unsatisfactory,  the 
new  proposed  plan  does  not  afford 
enough  relief  to  warrant  exhibitor 
approval." 

Illinois  Allied  first  reported  as 
having  approved  the  plan  whole- 
heartedly, is  now  said  to  have  in- 
structed its  president,  Jack  Kirsch, 
also  chairman  of  the  UMPI  com- 
mittee which  negotiated  the  plan,  to 
secure  some  modifications.  Allied  of 
Michigan's  Board  of  Directors  pro- 
poses that  pictures  be  sold  semi- 
annually instead  of  quarterly  and 
that  the  blocks  be  of  20  to  24  pic- 
tures. Allied  of  Eastern  Pennsyl- 
vania has  approved'  the  plan  but 
with  reservations  on  the  20  per  cent 
cancellation.  The  ITOA  of  New 
York  approved  it  wholeheartedly  but 
Wisconsin's  ITPA  rejected  it. 

The  Pacific  Coast  Conference  of 
Independent  Theatre  Owners' 
trustees,  meeting  in  San  Francisco, 
unanimously  rejected  it  but  agreed 
to  hold  another  meeting  to  consider 
it  further.  Allied  of  Connecticut  ap- 
proved it  with  the  reservation  that 
the  cancellation  privilege  be  based 
on  20  per  cent  of  the  total  cost  of 
the  block  rather  than  on  the  number 
of  pictures. 

So  far,  with  the  exception  of  the 
PCCITO  and  the  ITOA  of  New 
York,  all  of  the  units  voting  have 
been  affiliated  with  Allied.  However, 
the  first  of  the  MPTOA  units  voted 
this  week  to  disapprove  the  plan.  The 
Independent  Theatre  Owners  of 
Northern  California  offered  no  sub- 
stitute plan  but  merely  stated  that 
the  UMPI-sponsored  outline  did  not 
meet  with  their  approval. 

The  Independent  Exhibitors,  Inc. 
of  New  England  this  week  also  voted 


against  the  plan.  ITO  of  Ohio, 
Northwest  Allied  and  Allied  of 
Western  Pennsylvania  were  to  meet 
late  this  week.  The  Texas  Allied 
unit  has  yet  to  act  on  the  UMPI- 
sponsored  plan.  None  of  the  MPTOA 
units  with  the  exception  of  the 
Northern  California  group  has  yet 
acted  on  it.  Within  a  week,  or  at 
most  two  weeks,  the  majority  of 
them  will  probably  have  voted. 

Other  exhibitor  organizations  are 
scheduled  to  vote  on  the  plan  within 
the  next  two  weeks.  However,  it 
has  not  yet  been  officially  submitted 
to  the  Department  of  Justice  because 
of  the  lack  of  unanimity  among  ex- 
hibitors. Various  attorneys  in  the 
Department  have  seen  it,  but  its 
adoption  by  all  factions  is  awaited 
before  it  is  submitted. 

The  committee  which  formulated 
the  plan  will  meet  again  on  March 
25,  by  which  time  the  opinions  of 
most  of  the  organized  exhibitors  of 
the  country  will  have  been  recorded. 


Arthur  Howard  Named 
Booking  Combine  Head 

Arthur  K.  Howard,  formerly  busi- 
ness manager  of  the  Independent 
Exhibitors  of  New  England,  has 
been  named  president  of  Affiliated 
Theatres  Corp.,  a  new  booking  com- 
bine formed  this  week  in  Boston. 
The  group  was  capitalized  at  $50,000 
and  will  operate  from  offices  in  the 
Park  Square  Building.  It  will  pro- 
vide complete  service  and  booking 
facilities  for  theatres  in  the  New 
England  territory. 


CECIL  B.  DeMILLE 

(The  Man  on  the  Cover) 

Paramount  producer-director  who  cel- 
ebrates his  30th  anniversary  as  a  motion 
picture  producer  with  the  release  of 
"Reap  the  Wild  Wind/'  one  of  the  most 
elaborate  pictures  of  a  career  which  has 
become  famous  for  its  association  with 
spectacular  films  of  such  memorable 
scope  as  "North  West  Mounted  Police," 
"The  Ten  Commandments,"  "The  King 
of  Kings,"  and  many  other  outstanding 
artistic  and  box-office  success. 


SHOWMEN'S 

Trade     /fffj^\  Review 

Vol.  36,  No.  8  Mar.  14,  1942 


Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 


Published  every  Friday  by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York  City.  Telephone  BRyant  9-5606. 
Charles  E.  "Chick"  Lewis,  Edilor  and 
Publisher;  Tom  Kennedy,  Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager: 
Harold  Rendall,  Equipment  Advertising 
Manager;  West  Coast  Office,  Guaranty 
Bldg.,  63.11  Hollywood  Blvd.,  Hollywood. 
Calif.,  Telephone  Hollywood  1390,  Ann 
Lewis,  manager;  London  Representative, 
Milton  Deane,  185  Fleet  St.,  London 
E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Syd- 
ney, Australia.  Subscription  rates  per 
year:  $2.00  in  the  United  States  asid 
Canada;  Foreign,  $5.00.  Single  copies, 
ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  second  class  matter 
February  20,  1940,  at  the  Post  Office  at 
Mew  York,  N.  Y.,  under  the  Act  of  March 
3,  1879.  Contents  copyrighted  1942  by 
Showmen's  Trade  Review,  Inc.  Printed 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York  City 


March  14,  1942 


SHOWMEN'S  T 


RADE  REVIEW 


Page  5 


Thien  Wins 
On  Appeal 

Four  Other  Demands  for 
Arbitration  Are  Filed 

Victor  Thien  of  the  Palm  Theatre, 
St.  Louis,  won  his  appeal  before  the 
Appeals  Board  of  the  Motion  Pic- 
ture Arbitration  Tribunals  this  week. 
Thien's  original  complaint  charging 
that  the  Aubert  and  Union  Theatres 
of  the  St.  Louis  Amusement  Co.  had 
unfair  clearance  over  him  was  dis- 
missed by  the  arbitrator.  The  Ap- 
peals Board  ordered  that  the  Aubert 
shall  not  have  more  than  three  days 
and  that  in  no  event  should  the  Palm 
have  to  wait  more  than  21  days 
after  the  Union.  On  pictures  played 
second  run  by  the  Aubert,  the  clear- 
ance shall  be  14  days  and  in  the  case 
of  pictures  which  the  Aubert  shows 
for  15  cents,  the  Palm  is  to  get  clear- 
ance of  28  days  over  the  Aubert. 

In  Indianapolis  tables  have  been 
turned  since  William  Rosenthal,  who 
filed  a  complaint  in  January  against 
J.  Cantor,  now  finds  himself  the  in- 
tervener in  a  case  filed  by  Cantor. 
The  theatres  involved  are  the  Rivoli 
and  Emerson. 

In  Los  Angeles,  the  San-Val 
Drive-In  Theatre  has  filed  a  com-: 
plaint  charging  that  the  63  day 
clearance  it  must  give  to  the  Major, 
Loma  and  Magnolia  Theatres  is  un- 
fair and  asking  that  it  be  reduced  to 
seven  days. 

L.  W.  Allen  of  the  Southgate 
Theatre,  Southgate,  Calif.,  has  com- 
plained that  the  clearance  of  the 
Vogue  Theatre,  91  days,  is  unrea- 
sonable. He  asks  that  it  be  cut  to 
56  days. 

Louis  Sosna.  owner  of  the  Sosna 
Theatre,  Mexico,  Mo.,  who  won  a 
"some-run"  case  against  Loew's  only 
to  lose  it  on  appeal,  has  not  filed  simi- 
lar complaints  against  the  other  four 
distributors. 

J.  J.  Cooney  of  the  Rio  Theatre, 
Hammond,  Ind.,  has  withdrawn  his 
complaint  on  clearance.  Another 
withdrawal  was  the  complaint  filed 
by  Bennie  Berger  of  the  Lyceum 
Theatre,  Duluth,  following  a  con- 
sent award.  A  consent  award  was 
also  made  in  the  case  of  George 
Bromley's  Campus  Theatre.  Los 
Angles,  against  the  Hunley.  Clinton 
and  Sunset  Theatres. 

Lloyd  Littell  has  resigned  as  clerk 
of  the  Indianapolis  Tribunal  and  has 
been  replaced  by  James  S.  Shepard. 

SOPEG  Wins  Col.  Election; 
20th-Fox  Employes  to  Vote 

Employes  at  Columbia  voted  215 
to  43  for  Screen  Office  and  Pro- 
fessional Employes  Guild,  Local  109, 
UOPWA,  CIO,  as  their  collective 
bargaining  agent.  The  National 
Labor  Relations  Board  has  also 
ordered  an  election  held  at  20th 
Century  -  Fox  and  Movietonews. 
Hearings  have  started  on  a  petition 
for  an  election  at  RKO. 

Meanwhile,  the  distributors  have 
failed  to  ratify  an  agreement  reached 
with  the  Screen  Publicists  Guild, 
which  has  plans  under  consideration 
for  putting  the  dispute  before  the 
trade,  organized  labor  and  the  oublic. 


Important'  Dares 

March  15:  Boston  Cinema  Club  dinner 
ilance. 

Mar.  17-18:  Allied  Theatre  Owners  of 
the  Northwest  annual  convention ;  Hotel 
Nicollet,  Minneapolis. 

March  24:  Allied  Board  of  Directors 
meeting. 

March  25  :  UMPI  Committee  on  selling 
plan  meets. 

March  26 :  Allied  of  New  Jersey  meet- 
ing, Cadillac  Restaurant,  Newark. 

April  28  :  Schine  anti-trust  suit  to  trial, 
Federal  Court,  Buffalo. 

May  4-8:  SMPE  Spring  convention. 
Hollywood-Roosevelt  Hotel,  Hollywood. 

Sears,  Leserman 
At  1st  UA  Meet 

Carl  Leserman  will  preside  and 
Gradwell  Sears  will  talk  for  the 
first  time  to  a  United  Artists  sales 
meeting  next  week.  The  company's 
sales  executives  including  district 
and  branch  managers  will  convene  in 
Chicago  for  three  days  beginning 
next  Monday.  Sales  plans  for  forth- 
coming pictures  will  be  discussed. 
Sears  will  come  from  the  coast  to 
attend  the  sessions. 

Those  attending  the  meetings  will  be 
Harry  L.  Gold.  Eastern  division  manager ; 
Bert  M.  Stearn,  Western  division  mana- 
ger; David  H.  Coplan,  Canadian  division 
manager;  Monroe  W.  Greenthal.  director 
of  advertising  and  publicity.  District 
Managers  :  Edward  Schnitzer,  New  York  ; 
John  Dervin,  Boston;  Jack  D.  Goldhar, 
Detroit;  C.  E.  Peppiatt,  Atlanta;  T.  R. 
Thompson.  Jr..  Kansas  City;  Charles 
Stern,  Chicago  ;  and  W.  E.  Callaway.  Los 
Angeles ;  Branch  Managers :  Clarence 
Eiseman,  New  York;  H.  G.  Bodkin. 
Philadelphia ;  Fred  Rohrs,  Washington, 
D.  C. ;  A.  I.  Weiner.  Boston  ;  Lou  Wechs- 
ler.  New  Haven ;  Sydney  Lehman,  Buf- 
falo;  M.  Dudelson.  Detroit;  James 
Hendel,  Cleveland;  Harris  Dudelson,  Cin- 
cinnati ;  Morton  Magill,  Pittsburgh ;  T.  L. 
Davis,  Atlanta ;  J.  S.  Moreland,  New 
Orleans;  Earl  Collins.  Dallas;  Frank 
Drew,  Charlotte ;  William  E.  Truog.  Kan- 
sas City;  Ben  J.  Robins,  St.  Louis;  D. 
V.  McLucas,  Omaha ;  Ben  Eisenberg, 
Chicago;  G.  R.  Frank,  Indianapolis;  J. 
S.  Abrose,  Milwaukee ;  Ralph  Cramblet, 
Minneapolis;  Cresson  E.  Smith,  Los  An- 
geles; Bernard  McCarthy,  Denver;  Clar- 
ence Olson.  Salt  Lake  City ;  G.  William 
Wolf.  San  Francisco ;  Frank  M.  Higgins. 
Seattle. 


Drumm,  Gittleson 
Promoted  by  RKO 

Frank  L.  Drumm,  assistant  to  Bob 
Wolfif,  manager  of  RKO's  New  York 
exchange,  and  Harry  Gittleson,  edi- 
tor of  Flash,  the  company's  house 
organ,  were  this  week  promoted  to 
new  posts  in  the  company  sales 
force.  Drumm  becomes  assistant 
to  Eastern  Sales  Manager  Robert 
Mochrie  and  Gittleson  will  be  assis- 
tant to  Walter  Branson,  Western 
sales  manager.  Jack  Level  of  the 
publicity  department  replaces  Git- 
tleson as  house  organ  editor. 


K.  Lee  Williams  Theatres 
Move  to  Hot  Springs,  Ark. 

K.  Lee  Williams  Theatres  has 
transferred  its  home  office  to  Hot 
Springs  National  Park,  Arkansas. 
The  circuit,  which  formerly  main- 
tained a  field  office  at  the  Little 
River  Country  Club,  Allie,  Ark., 
and  its  home  office  in  Oklahoma  City 
has  consolidated  the  two.  Larry  Mc- 
Kenna  remains  in  Oklahoma  City  in 
charge  of  booking.  The  company 
operates  18  theatres  in  Arkansas, 
Oklahoma  and  Texas. 


Blackouts  Cut 
Theatre  Gross 

Rehearsals  in  Westchester 
Hurt  Late  Sunday  Business 

Practice  blackouts  held  in  various 
localities  on  the  eastern  coast  and 
the  real  thing  in  some  instances  and 
rehearsals  in  others,  on  the  West 
Coast  have  played  havoc  with  thea- 
tre grosses.  The  principal  reason 
seems  to  be  the  public's  reluctance 
to  venture  out  in  the  darkness. 

Last  Sunday  night,  a  dozen  com- 
munities in  southeastern  Westchester 
County,  contiguous  to  New  York, 
were  blacked  out.  This  week,  the 
entire  country  is  scheduled  to  be 
darkened.  While  these  practice 
blackouts  only  last  for  15  minutes  or 
at  most  half  an  hour,  the  psycho- 
logical effect  is  such  that  most  peo- 
ple remain  at  home,  fearful  lest 
some  depredations  be  committed  dur- 
ing their  absence,  if  no  lights  are 
visible,  or  else  determined  not  to 
venture  out  in  total  darkness. 

The  situation  has  been  aggravated 
by  the  widespread  reports  of  con- 
fusion resulting  from  the  air  raid 
alarm  a  couple  of  weeks  ago.  At 
that  time,  traffic  was  badly  snarled 
in  the  gloom  and  there  was  con- 
siderable excitement  while  the  anti- 
aircraft guns  were  in  action.  The 
result  is  that  business  drops  off  im- 
mediately when  a  blackout  occurs 
and  when  one  is  scheduled  as  a  re- 
hearsal, the  drop  is  greater. 


President  Calls 
Pix  Essential 

Play  Necessary,  Beneficial 
Part  in  Relieving  Strain 

President  Roosevelt  once  more 
this  week  declared  films  to  be  essen- 
tial. He  said  they  played  a  "neces- 
sary and  beneficial"  part  in  promot- 
ing the  defense  effort  by  relieving 
strain  and  providing  recreation.  This 
is  the  second  time  the  Chief  Execu- 
tive has  named  the  industry  as  an 
essential  one.  Brig.  Gen.  Lewis  Her- 
shey,  Selective  Service  director,  has 
also  called  the  industry  essential  and 
has  agreed  that  certain  technicians 
and  artists  who  cannot  be  replaced 
would  be  deferred  from  military  ser- 
vice. 

But  on  the  other  hand,  other  de- 
partments of  the  industry  have  found 
the  going  tough.  Equipment  manu- 
facturers have  frankly  been  told  that 
present  equipment  must  suffice  "for 
the  duration."  Other  related  indus- 
tries have  found  that  the  statements 
of  Gen.  Hershey  and  the  President 
bear  no  weight  with  such  agencies 
as  local  tire  boards,  which  in  some 
instances  have  refused  to  allow  film 
transfer  companies  to  purchase  new 
tires. 

Just  where  to  draw  the  line  has 
become  an  increasingly  difficult  prob- 
lem and  a  great  many  industry  execu- 
tives have  spent  a  lot  of  time  argu- 
ing\  the  industry's  case  before  vari- 
ous W^ashington  boards. 


YE  6005!  THEY'RE  V. 
ALLcsoiNO  I N  Ff?F£ 
AE  CAN'T  TEAR 
TICKETS  Wl- 

ONE  MAvNt 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


March  14,  1942 


Rationing  Hits 
Drive-Ins 

St.  Petersburg  Cuts  Shows; 
To  Run  Week  Ends  Only 


Drive-in  theatres,  of  which  there 
are  now  several  hundred  in  the  coun- 
try, are  expected  to  be  the  chief  suf- 
ferers as  a  result  of  the  rationing  of 
tires  and  gasoline  and  consequent  lay- 
ing up  of  many  a  family  automobile. 

The  Drive  In  Theatre  in  St.  Peters- 
burg, Fla.,  has  already  curtailed  its 
operation,  running  shows  only  on  Fri- 
day, Saturday  and  Sunday.  The  man- 
agement announces  that  this  schedule 
will  prevail  through  the  emergency. 

Not  only  will  the  gasoline  and  tire 
shortage  hurt  these  spots  but  Daylight 
Saving  Time  added  to  War  Time  will 
also  cut  down  their  grosses.  Drive-In 
Theatres  in  the  South,  of  course,  have 
been  open  all  year  round  in  most  in- 
stances but  in  the  northern  part  of  the 
country,  where  about  25  per  cent  of 
them  are  located,  weather  conditions 
prevent  their  operation  for  more  than 
four  months.  If  darkness  does  not 
fall  until  9  :30  or  10  :00  in  the  Sum- 
mer, these  theatres  will  be  able  to  get 
in  only  one  show  a  night  and  it  will 
hardly  pay  to  operate  for  the  gross 
that  they  can  get  from  that.  In  addi- 
tion, they  may  be  hampered  in  some 
spots  by  blackouts,  a  handicap  which 
the  regular  theatre  would  not  suffer. 

Many  of  the  Drive-in  spots,  par- 
ticularly in  the  South,  are  circuit 
operated.  Some  of  them  may  con- 
tinue to  do  business  but  most  of  the 
operators  are  gloomy  over  prospects. 
Some,  however,  point  out  that  where- 
as formerly  the  average  was  a  little 
over  two  to  a  car,  with  the  curtail- 
ment of  automobile  use,  families  may 
double  up  so  that  four  or  more  may 
come  in  each  car. 


$100,000  Ad  Campaign 
Set  for  'Kings  Row' 

A  national  advertising  campaign 
involving  an  outlay  of  more  than 
$100,000  for  space  in  magazines  and 
newspapers,  as  well  as  for  radio  an- 
nouncements, is  being  launched  by 
Warner  Bros,  on  "Kings  Row," 
which  is  now  in  the  sixth  week  of 
its  pre-release  engagement  at  the 
Astor  Theatre  on  Broadway. 


Cantor  Sells  100% 
Then  Enlists  in  Navy 

Leo  Cantor,  Pittsburgh  salesman 
for  Universal  last  week  closed  his 
last  deal  for  the  territory,  making 
him  the  first  salesman  in  the  branch 
to  sell  his  territory  100  per  cent. 
Then  Leo  went  over  to  the  U.  S. 
Naval  Recruiting  Station  and  passed 
his  examinations  there  100  per  cent. 


"Woman  of  the  Year" 
Gets  Swth  Week 

"Woman  of  the  Year,"  MGM's 
picture  starring  Katharine  Hepburn 
and  Spencer  Tracy,  is  being  held 
over  for  a  sixth  week  at  the  Radio 
City  Music  Hall.  It  thus  becomes 
the  third  picture  to  set  a  mark  of 
six  weeks. 


During  their  trip  around  the  country,  Michele  Morgan  and  Paul  Henreid,  stars  of 
RKO's  "Paris  Calling,"  stopped  in  Oklahoma  City  and  visited  the  Variety  Club. 
Here  they  are  as  they  chatted  with  Chief  Barker  Louis  C.  Griffith  (centre). 

May  Defer  Maintenance  Men 

Those  Who  Service  Equipment  May  Be  Regarded  as 
Essential;  Two  in  a  Booth  Rule  Might  Be  Dropped 

Sufficient  skilled  mechanics  will  be  deferred  or  exempted  from 
military  service  to  keep  the  equipment  in  the  nation's  theatres 
going,  it  was  learned  this  week  from  two  authoritative  sources. 
One,    a    member    of    the  IATSE, 


pointed  out  that  while  a  number  of 
younger  men  had  already  been 
drafted,  and  that  any  man  who  was 
a  projectionist  before  he  entered  the 
Army  was  being  assigned  to  run  the 
machines  in  the  Army  theatres.  The 
increasing  number  of  such  theatres 
requires  an  ever  increasing  number 
of  men  to  run  their  projectors. 

In  England,  where  precedents  have 
been  established  which  will  likely 
be  followed  here  as  the  War  grows 
more  intense,  any  equipment  engi- 
neer who  services  a  number  of  thea- 
tres is  given  special  consideration  for 
deferment. 

The  problem  is  likely  to  grow 
acute  here  because  most  of  the  ser- 
vicing men  are  electrical  engineers, 
whose  services  are  in  great  demand. 
With  the  nation's  theatres  regarded 
as  essential  businesses  themselves, 
their  maintenance  is  equally  impor- 
tant. Replacements  of  these  men 
would  be  practically  impossible  and 
at  best  their  training  would  be  a 
lengthy  process. 

The  problem  of  projectionists  is 
not  yet  so  acute  but  is  rapidly  be- 
coming so.  While  it  is  pointed  out 
that  women  could  be  employed  to 
take  the  place  of  projectionists  called 
to  Army  service,  their  training  would 
also  have  to  be  extensive.  Further- 
more, unless  a  heavy  burden  were 
to  be  thrown  on  the  servicing  enrn- 
neers,  the  women  would  have  to  hz 
able  to  make  minor  repairs  on  the 
equipment  without  supervision,  re- 
quiring knowledge  which  would  take 
them  a  considerable  time  to  obtain. 
The  use  of  women  in  British  projec- 
tion booths  is  not  being  encouraged 
because  it  is  regarded  as  a  hazar- 
dous occupation  and  also  because  i1 
is  believed  that  if  women  must  be 
employed  in  industry  they  should  be 
used  in  those  industries  where  their 
work  can  be  closely  supervised. 

It  has  also  been  pointed  out  that 
there  are  a  great  many  projection- 
ists in  this  country  either  unem- 
ployed or  working  at  other  things, 
and  that  should  the  drain  on  the 
ranks  of  projectionists  become  too 
heavy,  the  unions  might  be  com- 
pelled to  forego  their  "two-in-a- 
booth"  regulations. 


Circuit  Execs  to 
Attend  AM  PA  Show 

The  AMPA's  Theatre  Showman- 
ship Show  will  be  held  next  week. 
A  large  number  of  circuit  execu- 
tives and  theatre  managers  will  at- 
tend including  a  group  from  the 
Lucas  &  Jenkins  Circuit,  consisting 
of  E.  E.  Whitaker,  division  manager 
in  Atlanta ;  J.  L.  Shields,  Columbus, 
Ga.,  city  manager  ;  Hudson  Edwards, 
Savannah,  Ga.,  city  manager  and 
Lamar  Swift,  Waycross,  Ga.,  city 
manager.  C.  C.  Moskowitz,  Loew's 
vice  president,  has  invited  all  of  the 
circuit's  managers  in  the  met.  area. 


"Reap  the  Wild  Wind" 
Set  for  Music  Hall 

Paramount's  "Reap  the  Wild 
Wind"  will  open  at  Radio  City  Mu- 
sic Hall  March  26  after  "Bedtime 
Story"  (Col.)  has  a  week's  run. 
The  Cecil  DeMille  picture  will  head 
the  Easter  program. 


La  Falce  Named  to 
Aid  Red  Cross 

Frank  La  Falce,  director  of  adver- 
tising and  publicity  for  Warners' 
Washington  Theatres,  has  been  ap- 
pointed to  assist  the  National  Red 
Cross  on  advertising  and  publicity 
problems. 


Local  Re-Elects  Officers 

Peter  Shayne  has  been  reelected 
president  of  the  Chicago  operators' 
union.  Clarence  Jalas,  secretary- 
treasurer,  and  John  Smith,  business 
agent  were  also  reelected. 


Chicago  Manager  Robbed 

Chester  Amberg,  manager  of  the 
Oriental  Theatre  in  Chicago's  Loop, 
was  held  up  and  robbed  of  $3,000 
by  two  gunmen  who  escaped. 


Son  Born  to  Thomsons 

Marlette,  Mich.— Mr.  and  Mrs. 
J.  M.  Thomsen  are  the  parents  of  a 
son,  J.  Melvyn,  born  March  5.  The 
father  is  manager  of  the  Center 
Theatre  here. 


Myers  Sees 
Settlement 


Says  Further  Talks  on  New 
Sales  Plan  Are  Justified 


Possibility  of  a  settlement  of  the 
differences  between  exhibitors  and 
distributors  over  the  question  of  a 
sales  plan  is  far  from  remote  despite 
generally  expressed  dissatisfaction 
over  the  sales  plan  proposed  by 
UMPI,  Abram  F.  Myers,  Allied 
board  chairman  and  general  counsel, 
said  this  week. 

The  results  of  the  exhibitor  polls 
being  taken  are  not  clear-cut  and 
decisive,  Myers  said  in  a  letter  to 
the  Film  Daily.  Reservations,  sug- 
gestions and  counter-proposals  have 
been  made  in  every  case  and  "while 
the  reports  made  to  this  office  indi- 
cate strong  dissatisfaction  with  the 
plan,  they  seem  to  imply  that  further 
negotiations  are  desirable,"  he  said. 

Myers  further  stated  that  exhibi- 
tors with  whom  he  has  corresponded 
have  named  the  distributors'  demands 
for  increased  film  rentals,  as  one  of 
the  complications  preventing  agree- 
ment. They  point  out  that  preferen- 
tial treatment  for  exhibitors  in  cer- 
tain territories  where  aggressive  ac- 
tion has  been  taken  has  "stimulated 
a  demand  for  like  tactics  in  other 
territories." 

"While  progress  has  been  slow," 
he  went  on,  "and  the  results  to  date 
have  not  been  spectacular,  I  feel  that 
the  movement  launched  in  Chicago 
on  Dec.  9,  has  been  worth  while.  The 
entire  industry  is  indebted  to  the  men 
who  have  striven  so  hard  to  keep 
negotiations  alive  and  make  the 
movement  a  success." 


Kalmenson,  Haines 
Probe  Philly  Kicks 

Kicks  registered  by  Philadelphia 
exhibitors  over  high  rentals  being 
asked  for  Warner  pictures  were  in- 
vestigated this  week  by  Ben  Kalmen- 
son, general  sales  manager,  and  Roy 
Haines,  Eastern  division  manager, 
who  attended  a  meeting  of  the  board 
of  directors  of  the  Philadelphia 
Allied  unit.  Members  of  this  or- 
ganization were  among  those  who 
sponsored  a  mass  meeting  to  protest 
the  terms  being  asked  for  "Captains 
of  the  Clouds"  and  certain  other 
Warner  films. 


Murray  Livingston  Dies 

Murray  Livingston,  for  the  past 
few  years  manager  of  the  Century 
Circuit,  Farragut  Theatre  in  Brook- 
lyn, and  prior  to  that  well  known 
throughout  the  entire  eastern  sea- 
board for  his  "Barrel  of  Fun"  stage 
stunt,  died  this  week.  Livingston 
was  one  of  the  old  timers  of  picture 
business,  his  first  connection  with  the 
industry  dating  back  over  twenty- 
five  years. 


Kennehan  Joins  Army 

Hollis  Kennehan,  trade  paper  pub- 
licist for  Warner  Bros.,  resigned  last 
week  to  join  the  Army. 


ERE  ARE  THE  OPENING  GUNS 
IN  20nrs  ALL-OUT  CAMPAIGN 
FOR  THE  GREATEST  ACTION- 
ATTRACTION  OF  OUR  TIMES! 


THE  SATURDAY. 
EVENING  POST  W 


AN  ARMY  OF  34,550,000 
READERS  ENCIRCLED! 

See  for  yourself,  in  actual  size,  the  spectacular 
2-color  full-page  ads  that  will  break  in  America's 
most  widely-read  weeklies!  This  smash  will  spear- 
head the  biggest  send-off  that  20th  Century-Fox 
showmanship  ever  gave  a  picture! 

F^^^  *  Based  on  the  reader-figures  for  Life  and  Saturday 

4Hr Evening  Post  compiled  in  a  continuous  field  surrey.  ^^^L^^ 


IN  20™  s  ALL-OUT  CAMPAIGN 
FOR  THE  GREATEST  ACTION- 
ATTRACTION  OF  OUR  TIMES! 


THE  SATURDAY I 
EVENING  POST 


AN  ARMY  OF  34,550,000 
READERS  ENCIRCLED! 

See  for  yourself,  in  actual  size,  the  spectacular 
2-color  full-page  ads  that  will  break  in  America's 
most  widely-read  weeklies!  This  smash  will  spear- 
head the  biggest  send-off  that  20th  Century-Fox 
showmanship  ever  gave  a  picture! 


43 

*  Based  on  the  reader  figures  for  Life  and  Saturday  ^tsss^fr 
^W^W^^        Evening  Post  compiled  in  a  continuous  field  survey.        ^  ^A^^ 


This  is  the  ad 
that  will  appear 
in  SATURDAY 
EVENING  POST, 
issue  of  April  4th, 
out  April  1st. 


—AND  THAT'S  JUST  THE 
STARTER!  20TH  WILL  BREAK  A 
2-COLOR  FULL-PAGE  AD  IN  THE 
MAY  ISSUES  OF  FOURTEEN  NA- 
TIONAL FAN  MAGAZINES  ...  A 
2-COLOR  FULL-PAGE  AD  IN  THE 
APRIL  ISSUE  OF  AMERICAN 
LEGION  MAGAZINE...  A  FULL- 
PAGE  A»  IN  THE  APRIL  ISSUE 
OF  THE  LEATHERNECK  MAGA- 
ZINE! 20,000,000  MORE 
READERS  PRE-SOLD  FOR  YOU! 


March  14,  1942 


SHOWMEN'S    TRADE    R  E  V  I  E  W 


Page  13 


Bus,  Taxi  Tie-ups 
to  Save  Tires,  Gas 

Discussion  of  plans  for  staggering  working 
hours  as  a  means  of  conserving  tires  and  gaso- 
line by  bus  lines,  brings  to  the  fore  the  long- 
used  cooperation  between  theatres  and  trans- 
portation companies.  Showmen  now  are  in  a 
better  position  than  heretofore  to  work  with 
traction  company  officials  in  efforts  for  their 
mutual  benefit.  Timing  of  show  hours  and  ad- 
vertising by  both  theatre  and  bus  lines  that 
certain  busses  make  the  theatre  for  beginning 
of  a  show  should  result  in  more  patronage  for 
the  theatre  and  cultivate  the  ''time-table"  habit 
which  will  help  the  bus  companies  work  out 
their  schedules  more  efficiently  should  restric- 
tions be  necessary  later  on. 

Building  up  patronage  from  certain  neigh- 
borhoods served  by  bus  lines  can  be  done  through 
such  efforts.  Cards  in  the  busses  giving  the 
times  at  which  people  can  get  a  bus  that  will 
bring  them  to  the  theatre  at  the  approximate 
show-time  is  one  of  the  ways  of  doing  this. 
Theatres  in  many  sections  are  now  working 
out  such  plans. 

A  Philadelphia  theatre  recently  made  arrange- 
ments with  a  taxi  company  for  free  transporta- 
tion of  patrons  in  groups  of  four  or  more.  A 
special  rate  is  given  by  the  cab  company  in 
return  for  screen  advertising  of  the  co-operative 
activity. 

It  should  be  possible  to  duplicate  this  effort 
in  any  situation  where  there  is  competition  in 
the  taxi  business  or  where  the  cabs  are  not 
enjoying  satisfactory  patronage  and  want  to 
familiarize  the  public  with  the  efficiency  of  their 
service.  In  such  a  tieup  it  would  be  advisable  to 
place  the  service  at  the  disposal  of  potential 
patrons  at  specified  hours  in  order  to  protect 
the  cab  company  at  times  when  their  equipment 
is  taxed  by  normal  business  and  to  preclude 
abuse  of  the  privilege  by  customers  who  might 
stay  in  the  neighborhood  of  the  theatre  long 
after  hours  and  expect  free  transportation  after 
the  show  had  closed. 


"Books  for  Service  Men" 

The  recently  instituted  drive  for  '"Books  for 
service  men"  offers  an  excellent  chance  for 
theatres  to  secure  newspaper  publicity  co- 
operation for  a  special  matinee  where  old  books 
would  be  accepted  as  part  payment  on  admission 
price  and  the  books  turned  over  to  proper  au- 
thorities. A  special  Saturday  morning  matinee 
for  the  youngsters  with  the  books  taken  in  lieu 
of  admission  tickets  would  be  another  means 
of  cashing  in  on  the  movement. 


Here's  Another  Way  to  Help 

Why  not  substitute  Defense  Stamps  for  guest 
tickets  as  contest  prizes? 


Timely  Display  Is  Impressive 

As  in  the  United  States,  so  also  is  there  a  short- 
age of  rubber  in  Canada  and  in  consequence,  a 
dearth  of  automobile  tires.  To  impress  this  fact 
and  to  boost  the  sale  of  Victory  Bonds,  Manager 
A.  Easson  of  the  Oakwood  Theatre,  Toronto, 
made  up  the  display  shown  above  which  is  on 
view  in  front  of  his  theatre.  The  tire,  by  the 
way,  is  guarded  and  is  placed  in  the  safe  every 
night.  Study  Easson's  display,  then  take  your 
cue  from  this  alert  Canadian  showman. 


House  Devises  Signal 
For  Air  Raid  Wardens 

Problem  of  reaching  volunteer  workers  at- 
tending motion  pictures  when  air  raid  or  black- 
out alarms  are  sounded,  has  been  solved  in  Co- 
hoes,  X.  Y.,  through  the  cooperation  of  the 
Cohoes  Theatre,  according  to  local  defense  coun- 
cil officials. 

Arrangements  have  been  made  by  George 
Seed,  city  manager  of  the  Fabian  playhouse, 
to  flash  a  red  light  on  the  ceiling  of  the  audi- 
torium when  alarms  are  sounded  in  the  future. 
The  flashing  apparatus,  throwing  a  light  two- 
foot  square,  has  already  been  installed  in  the 
theatre  projection  booth. 

Although  visible  from  all  parts  of  the  the- 
atre, the  flashing  light  will  not  interrupt  pro- 
grams. It  will  be  switched  as  soon  as  the  pre- 
alarm  warning  signal  for  volunteer  defense 
workers  is  received. 

The  fact  that  numerous  volunteers  might  be 
attending  picture  shows,  with  no  warning  of 
the  blackout,  has  been  a  problem  to  defense  of- 
ficials. The  Cohoes  is  believed  to  be  the  first 
theatre  to  solve  that  problem. 


ARTICLES  FORBIDDEN  ENEMY  ALIENS  ON  DISPLAY 

A  showcase  containing  flashlights,  fire  arms,  ammunition,  short  wave  radio  sets,  and  other  merchan- 
dise designated  by  the  Government  as  being  subject  to  confiscation  if  found  in  the  possession  of  enemy 
aliens,  is  proving  quite  an  attraction  in  the  lobby  of  a  Southern  theatre. 

If  your  theatre  happens  to  be  located  in  a  community  where  there  is  a  settlement  of  persons  whose 
native  lands  are  engaged  in  war  against  the  United  States  you  will  be  lending  a  service  to  them  by 
emphasizing  the  necessity  of  relinquishing  the  forbidden  possessions  and  making  the  job  of  the  F.B.I, 
operatives  a  little  easier. 


Defense  Information 
Posted  in  Theatre 

A  live  wire  Kentucky  exhibitor  is  getting  a 
lot  of  extra  traffic  in  and  out  of  his  lobby  to 
secure  information  in  connection  with  the  many 
new  war  emergency  departments  and  agencies  in 
his  town.  In  addition  to  the  number  of  visitors, 
all  of  whom  must  of  necessity  see  the  various 
displays  advertising  coming  attractions,  he  is 
delivering  a  needed  service  to  his  community 
and,  in  so  doing,  creating  a  great  volume  of  good 
will. 

A  blackboard  in  the  lobby  of  the  theatre  car- 
ries full  information  as  to  the  persons  and 
places  where  various  units  of  scrap  are  being 
gathered  for  reclamation ;  the  names  and  ad- 
dresses of  persons  in  charge  of  blood  donations, 
first  aid  courses,  nutrition  instruction,  etc. ;  the 
name  and  address  of  the  air  raid  warden  assigned 
his  neighborhood,  and  other  vital  information 
that  makes  it  easy  for  people  to  assist,  or  take 
part  in,  the  various  efforts  being  instituted  to 
aid  the  Government  in  the  present  emergency. 

The  initial  cost  and  maintenance  of  the  board 
is  trivial  and  offers  unusual  chances  for  valuable 
co-operation  with  concerns  who  are  lending 
their  facilities  to  the  accumulation  of  scrap, 
etc.  In  addition  there  is  always  the  chance  of 
some  visitor  being  attracted  to  the  ads  in  the 
lobby  and  consequent  ticket  sale. 


Block  Ticket  Sales  Percentage 
Buys  Bonds  for  Charities 

A  worthwhile  method  for  creating  good  will 
for  your  theatre,  aiding  the  Government's  sale 
of  defense  bonds  and  stamps,  and  performing  a 
deserving  deed  for  the  crippled  or  aged  of  your 
community,  is  meeting  with  success  in  com- 
bined form  by  a  Mid-West  theatre. 

The  management  is  contacting  groups  of  100 
or  more  in  Civic  Clubs,  business  groups,  social 
organizations,  etc.,  and  offering  to  use  25  per 
cent  of  the  revenue  received  from  block  sales 
of  tickets  for  the  purpose  of  buying  defense 
bonds  and  stamps  for  presentation  to  any  chari- 
table organization  selected  by  the  club  or  organi- 
zation attending  the  selected  performance. 

In  addition  to  the  fine  publicity  and  good  will 
angles  this  looks  like  an  excellent  plan  for 
securing  attendance  at  preview  showings  or 
getting  special  attention  from  "prestige"  groups 
on  some  particularly  deserving  attraction. 


Stress  Approval  of  Theatre 
For  War-Time  Recreation 

The  experience  of  Washington  theatres  dur- 
ing the  all  night  black-out,  when  unprecedented 
crowds  responded  to  radio  announcements  that 
theatres  would  be  open,  is  possible  of  duplication 
in  all  situations.  The  fact  that  Government 
agencies  have  given  general  approval  of  theatres 
as  places  of  safety  in  event  of  air  raids,  black- 
outs, etc.,  should  be  accorded  wide  prominence 
in  advertising  and  special  effort  made  to  ac- 
quaint the  public  of  continued  operation  when 
practice  alarms  are  scheduled  by  authorities. 

The  Government,  in  its  general  approval  of 
theatres,  was  influenced  by  the  experiences  of 
England  during  the  nights  of  bombing,  when  it 
was  found  that  keeping  the  theatres  open 
reached  the  point  of  vital  necessity. 


I 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


March  14,  1942 


Rings  On  Her  Fingers 

20th-Fox  Drama  86  mins. 

(Block  No.  9— Nat'l  Release,  March  20) 

AUDIENCE  SLANT:  (Family)  Light- 
weight society  crook  story  that  gives  noth- 
ing unusual  or  exciting. 

BOX  OFFICE  SLANT:  The  array  of 
stars  may  bring  them  in  but  the  footage 
carries  little  other  than  glamorous  back- 
grounds to  support  weak  action. 

Cast:  Henry  Fonda,  Gene  Tierney,  Laird  Cregar, 
John  Shepperd,  Spring  Byington,  Frank  Orth,  Henry 
Stephenson,  Marjorie  Gateson,  George  Lessey,  Iris 
Adrian,  Harry  Hayden,  Gwendolyn  Logan,  Eric  Wil- 
ton, Billy  Benedict,  Sarah  Edwards,  Thurston  Hall, 
Clara  Blandick,  Charles  Wilson,  Mary  Treen,  Edgar 
Norton,  George  Lloyd,  Kathryn  Sheldon,  Frank 
Scully,  Mel  Ruick.  Credits:  Directed  by  Rouben 
Mamoulian.  Produced  by  Milton  Sperling.  Screenplay 
by  Ken  Englund.  Original  story  by  Robert  Pirosh 
and  Joseph  Schrank.  Director  of  photography,  George 
Barnes.  Art  direction  by  Richard  Day  and  Albert 
Hogsett.    Musical  direction  by  Cyril  J.  Mockridge. 

Plot:  A  duo  of  middle  aged  society  crooks 
play  on  the  cupidity  of  a  pretty  sales  girl 
and  induce  her  to  join  with  them  and  pose 
as  their  daughter  for  the  purpose  of  luring 
the  attentions  of  wealthy  men  at  fashionable 
resorts.  After  many  successful  exploits  their 
plans  get  a  set-back  when  she  falls  in  love 
with  an  obscure  accountant  who  is  himself 
posing  as  a  man  of  wealth.  The  love  affair 
survives  the  many  efforts  of  the  crooks  to 
break  it  up  and  the  fadeout  finds  them  leav- 
ing for  a  long  delayed  honeymoon. 

Comment:  While  director  Mamoulian  has 
done  one  of  his  best  jobs  of  staging  elabo- 
rate settings  and  variety  of  locale  the  story 
material  is  all  too  weak  for  even  the  excel- 
lent cast  to  bring  up  to  the  average  in 
amusement.  The  dialogue  seems  rather 
stilted  and  the  various  swindling  schemes 
altogether  too  amateurish  for  even  the  sup- 
posed sub-normal  mentalities  of  their  se- 
lected victims  to  fall  for.  The  scenic  splendor 
and  some  shots  of  Tierney  in  a  bathing  suit 
are  quite  an  eyeful  and  in  places  the  dialogue 
takes  on  a  sophisticated  trend  that  ap- 
proaches the  risque  when  coupled  with  the 
accompanying  action.  The  boarding  house 
scenes  and  the  futile  attempts  of  the  hero 
to  perfect  a  "system"  for  beating  the  gam- 
bling tables  fail  in  what  (we  suppose)  was 
intended  to  creating  a  measure  of  amusing 
sympathy  for  the  hero.  The  opening  scenes, 
dealing  with  department  store  activities  and 
a  display  of  modeled  fashions  offer  a  chance 
for  profitable  tie-ups  with  ladies'  wear  and 
similar  establishments. 

Catchline:  "Visit  the  play  places  of  the 
rich  with  this  gay  trio  of  society  swindlers." 


MGM 


Rio  Rita 

Comedy- with-Music 


92  mins. 


(Prod.  No.  Not  Set— Nat'l  Release,  April) 

AUDIENCE  SLANT:  (Family)  Abbott 
&  Costello  in  their  funniest  picture  to  date. 
Good  news  for  theatregoers  looking  for  a 
laugh. 

BOX  OFFICE  SLANT:  Should  pack 
them  in  and  top  the  take  of  their  other  hits. 
Swell  entertainment  for  any  man's  theatre. 

Cast:  Bud  Abbott,  Lou  Costello,  Kathryn  Gray- 
son, John  Carroll,  Patricia  Dane,  Tom  Conway,  Peter 
Whitney,  Barry  Nelson,  Arthur  Space,  Dick  Rich, 
Eva  Puig,  Joan  Valerie,  Mitchell  Lewis,  Eros  Volusia. 
Credits:  Directed  by  S.  Sylvan  Simon.  Screenplay  by 
Richard  Connell  and  Gladys  Connell  and  Gladys 
Lehman.  Special  material  for  Abbott  &  Costello  by 
John  Grant.  Director  of  photography,  George  Folsey. 
Musical  direction,  Herbert  Stothart.  Produced  by 
Pandro  S.  Berman. 

Plot:   A  well-known  singer  is  the  target 


Legion  of  Decency  Ratings 

(For  Week  Ending  March  14) 

SUITABLE  FOR  GENERAL  PATRONAGE 

House  of  Errors 
Lawless  Plainsman 
Scattergood  Rides  High 
Stagecoach  Express 
Sundown  Jim 


Always  in  My  Heart 
Canal  Zone 
Dawn  Express 
Fingers  at  the  Window 
Heart  of  the  Rio  Grande 


SUITABLE  FOR  ADULTS  ONLY 


Drums  of  the  Congo 
Kennel  Murder  Case 


Sleepytime  Gal 
Who  Is  Hope  Schuyler? 


for  a  group  of  fifth  columnists  who  plan  to 
insert  a  nation-wide  code  message  to  fellow 
saboteurs  in  his  broadcast.  However,  Ab- 
bott &  Costello  arrive  on  the  scene  and  the 
spies  immediately  mark  them  as  objects  for 
liquidation.  They  foil  everything  by  tricking 
the  culprits  into  believing  that  the  Border 
Patrol  had  arrived.  As  a  climax  Costello 
manages  to  slip  a  bomb  into  one  of  the  spies 
pockets,  and  when  they  try  to  escape  in  a 
car  .  .  .  the  bomb  explodes. 

Comment:  Those  funny  men,  Abbott  & 
Costello,  are  back  again,  which  means  good 
news  to  theatregoers  and  showmen  alike. 
They  are  even  funnier  than  in  their  previous 
vehicles,  if  that  is  possible,  and  its  a  hun- 
dred-to-one bet  that  their  fans  will  enjoy 
every  minute  they  are  on  the  screen.  Al- 
though this  new  streamlined  version  of  "Rio 
Rita"  retains  little  of  the  original  stage  suc- 
cess, the  story  fits  their  talents  and  gives 
them  the  best  situations  to  date.  Two  of 
the  famous  songs  of  the  original  have  been 
retained,  "Rio  Rita"  and  "The  Ranger's 
Song,"  and  they  will  bring  back  fond  mem- 
ories to  many  an  audience.  Kathryn  Gray- 
son and  John  Carroll  handle  the  romantic 
and  musical  portions  of  the  picture  in  bang- 
up  fashion.  Miss  Grayson's  rendition  of  an 
operatic  number  is  one  of  the  highlights  of 
the  film.  Patricia  Dane,  Tom  Conway,  Peter 
Whitney  and  Eros  Volusia  round  out  the 
stellar  cast.  S.  Sylvan  Simon's  direction  and 
Pandro  S.  Berman's  production  supervision 
are  of  a  high  order,  in  keeping  with  the 
rest  of  the  picture.  Tie  in  with  the  forth- 
coming tour  Abbott  &  Costello  are  scheduled- 
to  make  for  national  defense.  See  that  your 
local  radio  stations  plug  the  song  numbers. 
Arrange  spot  announcements  before  and 
after  the  Sunday  Chase  &  Sanborn  broad- 
cast. 

Catchline:  "It  will  tickle  your  spine  and 
bring  sweet  melody  to  your  ears." 


Fingers  at  the  Window 


MGM 


Mystery 


80  mins. 


AUDIENCE  SLANT:  (Adult)  Average 
mystery  film  should  prove  acceptable  to 
not-too-critical  armchair  detectives. 

BOX  OFFICE  SLANT:  Where  mysteries 
are  potent  box-office  material,  this  picture 
should,  with  the  aid  of  smart  exploitation, 
make  the  grade. 

Cast:  Lew  Ayres,  Laraine  Day,  Basil  Rathbone, 
Walter  Kingsford,  Miles  Mander,  Charles  D.  Brown, 
Cliff  Clark,  James  Flavin,  Russell  Gleason,  William 
Tannen,  Mark  Daniels,  Bert  Roach,  Russell  Hicks, 
Charles  Wagenheim,  Robert  Homans.  Credits:  Pro- 
duced by  Irving  Starr.  Directed  by  Charles  Lederer. 
Screenplay  by  Rose  Caylor  and  Lawrence  P.  Bach- 
mann.  From  a  story  by  Rose  Caylor.  Directors  of 
photography,  Harry  Stradling.  Charles  Lawton.  Art 
direction,  Cedric  Gibbons.  Musical  score,  Bronislau 
Kaper. 

Plot:    Lew    Ayres,    down-and-out  actor, 


and  Laraine  Day,  former  ballet  dancer,  meet 
when  he  saves  her  from  a  horrible  murder 
by  a  hatchet-swinging  maniac.  A  series  of 
such  murders  has  terrorized  the  neighbor- 
hood. To  trap  the  killer,  Ayres  has  to  feign 
insanity,  is  himself  mistaken  for  the  person 
responsible  for  the  killings  until  a  scrap  of 
paper  provides  the  clue  that  brings  the  cul- 
prit to  justice. 

Comment:  What  might  have  been  absorb- 
ing melodrama  is  leveled  to  average  mystery 
fare  through  plot  incongruities  and  failure  of 
the  principal  characters  to  lend  conviction 
and  persuasiveness  to  their  portrayals.  Thus, 
instead  of  feeling  himself  a  close  observer 
of  the  proceedings,  the  spectator  finds  him- 
self outside  the  sphere  of  influence  and 
consequently,  has  difficulty  in  devoting  con- 
stant attention  to  the  picture.  In  spite  of  its 
faults,  however,  "Fingers  at  the  Window" 
should  pass  muster  as  a  pretty  good  program 
offering  that  should  prove  acceptable  to  not- 
too-critical  mystery  fans.  It  is  best  suited 
for  days  of  the  week  when  films  of  this 
type  draw  best.  Scare-head  tabloid  heralds 
("Maniac  Hatchet-Killers  Terrorize  Neigh- 
borhood"— "Former  Ballet  Dancer  Marked 
for  Death."  etc.)  should  prove  effective  ex- 
ploitation material.  Novelty  hatchets,  usually 
available  around  Washington's  birthday, 
might  be  obtained,  tagged  with  selling  copy 
and  handed  out  to  patrons  in  advance.  Ef- 
fective teaser  ads  utilizing  the  title  should 
also  be  prepared. 

Catchline:  "Romance  and  ruthlessness, 
murders  and  maniacs  in  this  mystery-packed 
thriller." 


The  Kid  Glove  Killer 

MGM  Drama  74  mini). 

(National  Release,  April) 

AUDIENCE  SLANT:  (Family)  Will  hold 
attention  of  any  audience.  One  of  the  best 
scientific  crime  detection  stories  yet  pro- 
duced. 

BOX  OFFICE  SLANT:  O.K.  for  top 
spot  anywhere.  Will  stand  up  to  extrava- 
gant claims  as  suspense-laden,  exciting,  ac- 
tion film. 

Cast:  Van  Heflin,  Marsha  Hunt,  Lee  Bowman, 
Samuel  S.  Hinds,  Cliff  Clark,  Eddie  Quillan,  John 
Litel,  Catherine  Lewis,  Nella  Walker.  Credits:  Di- 
rected by  Fred  Zinnemann.  Produced  by  Jack  Cher- 
tok.  Screenplay  by  Allen  Rivkin  and  John  C.  Hig- 
gins.  Original  story  by  John  C.  Higgins.  Director  of 
photography,  Paul  Vogel.  Musical  score  by  David 
Snell.  Recording  director,  Douglas  Shearer.  Art  direc- 
tor, Cedric  Gibbons.  Associate,  Randall  Duell.  Set 
decorations,  Edwin  B.  Willis.  Film  editor,  Ralph 
Winters. 

Plot:  A  suave  district  attorney,  posing  as 
an  aggressive  prosecutor  of  racketeers,  is  in 
league  with  underworld  leaders  and  resorts 
to  ingenius  methods  of  disposing  of  those 
who  stand  in  the  way  of  his  public  or  finan- 
cial advancement.  His  deeds  reach  a  climax 
with  the  murder  of  the  mayor  of  the  city, 
and  he  finds  himself  suspect — due  to  the 
clever  analyses  of  apparently  inconsequential 
clues  by  the  diligent  head  of  the  scientific 
criminal  research  department  of  the  city  po- 
lice. His  love  affair  with  the  female  assis- 
tant of  the  department  puts  him  in  possession 
of  the  fact  that  evidence  has  been  discov- 
ered that  his  position  can  no  longer  conceal, 
and  his  maneuvers  to  dispose  of  the  evi- 
dence and  the  research  expert  result  in  an 
excellent  "crime  doesn't  pay"  lesson. 

Comment:  This  is  one  of  those  rare  com- 
binations of  honest  and  crooked  politics, 
underworld  characters,  crime  detection,  ac- 
tion, and  romance  that  really  smacks  the 


March  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  15 


bullseye.  Every  moment  is  taut  with  sus- 
pense and  the  elements  that  go  to  keep  the 
patron  absorbingly  concerned  with  the  char- 
acters and  action  have  been  adroitly  inter- 
spersed by  Director  Fred  Zinnemann.  The 
excellent  story  flows  smoothly  through  a 
maze  of  situations  that  give  the  onlooker 
some  excellent  examples  of  the  efficiency  of 
the  modern  methods  of  crime  detection.  The 
love  triangle  between  Marsha  Hunt,  Van 
Heflin,  and  Lee  Bowman  weaves  pleasantly 
through  the  entire  footage  which  covers  an 
array  of  backgrounds  that  lend  pleasingly 
to  the  plot  and  story  sweep.  Van  Heflin 
gives  a  grade  A  performance  as  the  studi- 
ous scientist  trying  to  smother  his  love  for 
the  pretty  assistant.  Lee  Bowman,  as  the 
crooked  prosecutor,  Marsha  Hunt,  as  the 
lady  sleuth,  Samuel  Hinds,  as  the  honest 
mayor,  and  others  of  the  cast  play  their 
respective  parts  with  restraint  and  under- 
standing that  adds  much  to  the  high  merit  of 
the  attraction. 


To  the  Shores  of  Tripoli 

(Technicolor) 
20th  Century-Fox  Drama  87  mins. 

(Block  No.  9— Nat'l  Release,  April  10) 

AUDIENCE  SLANT:  (Family)  Subject 
matter  will  make  it  overwhelmingly  popular 
with  all  types  of  theatregoers.  Grand  enter- 
tainment. 

BOX  OFFICE  SLANT:  Looks  like  a 
natural  for  top  grosses  in  these  stirring 
times. 

Cast:  John  Payne,  Maureen  O'Hara,  Randolph 
Scott,  Nancy  Kelly,  William  Tracy,  Maxie  Rosen- 
bloom,  Henry  Morgan,  Edmund  MacDonald,  Russell 
Hicks,  Minor  Watson,  Ted  North,  Basil  Walker, 
Charles  Tannen,  Alan  Hale,  Jr.,  Margaret  Early, 
Frank  Orth,  Iris  Adrian,  Joseph  Crehan,  John  Ham- 
ilton. Credits:  Directed  by  Bruce  Humberstone.  Origi- 
nal story  by  Steve  Fisher.  Screenplay  by  Lamar  Trotti. 
Photographed  in  Technicolor  by  Edward  Cronjager. 
William  Skall  and  Harry  Jackson.  Produced  by  Dar- 
ryl  F.  Zanuck.   Associate  Producer,  Milton  Sperling. 

Plot:  A  cocky  young  fellow  gets  his  taste 
of  what  being  a  Marine  means,  when  his 
father,  a  former  Marine,  inveigles  him  into 
joining.  There  he  has  his  ups  and  downs, 
mostly  the  latter;  falls  for  a  pretty  nurse; 
but  finally  ends  up  by  being  a  hero  and  a 
credit  to  the  service.  He  quits  for  a  soft 
berth  in  Washington,  but  when  Pearl  Harbor 
is  bombed,  rushes  back  to  his  commander. 

Comment:  The  well-known  Zanuck  touch 
is  evident  in  this  authentic  service  picture; 
a  timely  human  story  based  on  America's 
famed  "Devil  Dogs."  Photographed  in  Tech- 
nicolor at  the  San  Diego  Marine  Base,  it's  the 
type  of  picture  that  will  hold  the  interest  of 
any  audience  and  looks  like  a  natural  for 
top  grosses  in  these  stirring  times.  The  popu- 
larity of  our  Marines  will  prove  another  big 
factor  in  its  success.  A  sound  stor-",  al- 
though familiar  in  spots,  keeps  moving  in  an 
interesting  manner,  even  when  winding  its 
way  through  an  assortment  of  plain  and 
fancy  drills.  Another  merit  is,  the  perfect 
work  of  the  cast  headed  by  John  Payne, 
Maureen  O'Hara,  Randolph  Scott  and  Nancy 
Kelly.  The  production  is  one  of  scope  and 
grandeur  that  boasts  of  impressive  direc- 
tion by  Bruce  Humberstone.  Too  much  can- 
not be  said  about  the  Technicolor  photog- 
raphy which  hits  an  all-time  high  for  per- 
fection; making  a  good  picture  much  better. 
It's  grand  entertainment,  with  plenty  of  ro- 
mance for  the  feminine  trade  and  loads  of 
he-man  stuff  for  the  males.  Check  your 
local  service  groups,  USO  stations,  etc..  and 
with  their  cooperation  hold  a  special  "Ser- 
vice" night.  A  military  parade,  with  band, 
might  be  secured  for  opening  night.  Dress 
front  and  lobby  with  Marine  Corps  flags  and 
standards.  See  that  your  local  radio  station 
plugs  the  Marine  Corps  song. 

Catchline:  "In  love  or  war,  they  have  the 
situation  well  in  hand." 


The  Remarkable  Mr.  Kipps 

20th  Century-Fox  Drama  86  mins. 

(Block  No.  9— Nat'l  Release,  March  27) 

AUDIENCE  SLANT:  (Adult)  Too  much 
dialogue,  lack  of  action  and  the  slow  pace 
will  prove  handicaps  in  sustaining  average 
audience  interest.  May  go  over  in  class 
houses. 

BOX  OFFICE  SLANT:  It's  box-office 
career  doesn't  look  too  promising.  It  will 
have  to  be  vigorously  exploited. 

Cast:  Michael  Redgrave,  Diana  Wynyard,  Philip 
Frost,  Diana  Calderwood,  Phyllis  Calvert,  Arthur  Ris- 
coe.  Max  Adrian,  Helen  Haye,  Michael  Wilding,  Lloyd 
Pearson,  Edward  Rigby,  Mackenzie  Ward,  Hermione 
Baddeley,  Betty  Ann  Davies.  Arthur  Denton,  Betty 
Jardine,  Frank  Pettingell,  Beatrice  Varley,  George 
Carney,  Irene  Brown,  Peter  Graves,  Viscount  Castle- 
rosse.  Credits:  Produced  by  Edward  Black.  Directed 
by  Carol  Reed.  Screenplay  by  Sidney  Gilliat.  From 
the  story  by  H.  G.  Welles.  Director  of  photography. 
Arthur  Crabtree.  Art  direction,  Vetchinsky.  Musical 
direction,  Louis  Levy. 

Plot:  Working  in  an  English  department 
store  from  adolescence  to  manhood,  Kipps 
(Michael  Redgrave)  is  glad  to  leave  the 
thankless  job  when  he  inherits  a  sizable  sum 
of  money.  His  good  fortune  attracts  mem- 
bers of  society — among  them  Diana  Wynyard 
— who  attempt  to  make  a  "gentleman"  of 
him.  Diana's  brother  becomes  his  solicitor, 
and  before  he  knows  it,  the  easily-influenced 
Kipps  becomes  engaged  to  Diana.  When  he 
discovers  he  is  still  in  love  with  his  childhood 
sweetheart  (Phyllis  Calvert),  the  two  elope. 
As  the  newlyweds  plan  their  new  home,  word 
comes  that  Diana's  brother  has  misappro- 
priated Kipps'  funds.  The  couple's  happi- 
ness is  threatened  until  they  decide  that 
money  isn't  everything. 

Comment:  Produced  in  England,  this 
screen  adaptation  of  the  H.  G.  Wells  story 
has  its  moments,  but  the  picture  as  a  whole 
leaves  something  to  be  desired.  Perhaps  an 
attempt  was  made  to  create  another  unfor- 
gettable character  like  Mr.  Chips;  if  so,  it  has 
not  succeeded  especially  when  viewed  in  the 
light  of  American  moviegoers'  entertainment 
tastes.  Too  much  dialogue,  lack  of  action 
and  the  story's  slow  pace  are  handicaps  in 
sustaining  audience  interest.  On  the  other 
hand,  characterizations  of  Michael  Redgrave, 
Diana  Wynyard,  Phyllis  Calvert,  Arthur  Ris- 
coe,  Max  Adrian  and  Michael  Wilding  are 
realistically  engraved.  The  aforementioned 
handicaps  may  be  overlooked  by  class  audi- 
ences, but  for  average  moviegoers  they  will 
stand  out  in  bold  relief.  Therefore  the  pic- 
ture's box-office  career  doesn't  look  too 
promising.  To  achieve  any  measure  of  suc- 
cess, it  will  have  to  be  well  exploited,  with 
emphasis  placed  on  angles  that  will  arouse 
interest  in  the  title  character. 

Catchline:  "H.  G.  Wells'  famed  fictional 
character  comes  to  life  on  the  screen." 


Heart  of  the  Rio  Grande 

Rspublic  Western  70  mins. 

(Prod.  No.   144— Nat'l  Release,  March  11) 

AUDIENCE  SLANT:  (Family)  A  little 
less  action  than  usual  but  will  probably  satisfy 
the  Autry  fans. 

BOX  OFFICE  SLANT:  Should  do  about 
average  business  for  the  Autry  pictures. 

Cast:  Gene  Autry.  Smiley  Burnette,  Fay  McK^nzie, 
Edith  Fellows,  Pierre  Watkin,  Joe  Strauch,  Jr..  William 
Haade,  Sarah  Padden.  Jean  Porter.  Credits:  Asso- 
ciate producer.  Harry  Grey.  Directed  by  William 
Morgan.  Screenplay  by  Lillie  "Hayward  and  Winston 
Miller.  Based  on  a  s'ory  by  Newlin  B.  Wildes.  Pho- 
tographed hv  Harrv  Newmann. 

Plot:  Edith  Fellows,  daughter  of  Tycoon 
Pierre  Watkin,  is  an  unwilling  member  of  a 
troupe  of  schoolgirls  who  go  to  the  ranch 
of  which  Gene  is  foreman,  for  a  vacation. 
She  is  quite  recalcitrant  for  a  while  and  even 
writes  to  her  father  about  the  "cruelties" 
perpetrated  on  her.  But  Gene  soon  changes 
her  mind  and  she  is   chagrined  when  her 


father  arrives  to  take  her  away.  But  all  ends 
well,  especially  when  Gene  saves  Edith 
from  being  trampled  by  stampeding  cattle. 

Comment:  Lacking  the  action  usually  to 
be  expected  in  a  Western  picture,  this  one 
should  nevertheless  satisfy  the  Autry  fans 
as  it  is  up  to  standard  in  other  departments. 
Fay  McKenzie  again  makes  a  most  attrac- 
tive leading  lady  with  little  to  do  but  flash 
her  pleasant  smile  occasionally.  Smiley  Bur- 
nette has  his  sidekick,  "Tadpole,"  back  with 
him  again,  and  the  kid  is  good  for  a  lot  of 
the  laughs.  The  villain  is  not  particularly 
deep-dyed  in  this  picture  and  motives  for  his 
villainy  are  not  too  clear.  Moreover  his 
shooting  is  bad,  for  although  he  knocks 
Gene  Autry  off  his  horse  from  a  great  dis- 
tance, Gene  is  not  hurt  in  the  least.  The 
music  is  catchy,  some  of  the  tunes  being 
very  popular  on  the  radio,  including  "Deep 
in  the  Heart  of  Texas." 

Catchline:  "Gene  Autry  runs  a  dude 
ranch." 


Arizona  Cyclone 

Universal  Western  56  mins. 

(Prod.  No.  6063— Nat'l  Rel.,  Nov.  14,  1941) 

AUDIENCE  SLANT:  (Family)  Good  ac- 
tion frontier  narrative  that  will  satisfy  in  all 
departments. 

BOX  OFFICE  SLANT:  Will  go  over 
well  with  Johnny  Mack  Brown  fans  and 
others  who  like  the  shoot-'em-ups. 

Cast:  Johnny  Mack  Brown.  Fuzzy  Knight,  Nell 
O'Day.  Kathryn  Adams.  Herbert  Rawlinson,  Dick 
Curtis.  Robert  Strange,  Glenn  Strange,  and  The 
Notables.  Credits:  Directed  by  Joseph  H.  Lewis. 
Associate  producer,  Will  Cowan.  Original  screenplay 
by  Sherman  Love. 

Plot:  An  outlaw  gang,  backed  by  a  vil- 
lainous banker,  start  a  freight  line  in  com- 
petition to  a  long  established  organization 
and  resort  to  vicious  practices  to  break  up 
the  old  outfit.  Johnny  Mack  Brown,  a«  fore- 
man of  the  old  company,  manages  to  outwit 
their  every  effort  and,  when  the  owner  is 
killed,  becomes  co-owner  with  the  attractive 
daughter,  Nell  O'Day. 

Comment:  Western  fans  will  get  their  fill 
of  shooting  scrapes,  galloping  horses,  and 
barroom  brawls  in  this  story  of  Arizona  in 
the  days  of  the  covered  wagons.  Starting 
with  a  race  between  the  rival  teamsters  the 
action  maintains  good  speed  throughout  with 
sufficient  comedy  interspliced  by  Fuzzy 
Knight  who  has  trouble  with  his  underwear 
and  his  medicine.  A  lot  of  good  action  ac- 
companies the  polishing  off  of  the  outlaws 
and  there  is  a  bang-up  fist  fight  as  a  seim'- 
climax. 


Lone  Star  Ranger 

20th  Century-Fox         Western         57  mins. 

(Block  2— Western— Nat'l  Release,  Mar.  20) 

AUDIENCE  SLANT:  (Family)  Just  an- 
other Texas  Ranger  story  that  doesn't  quite 
measure  up  to  the  average  good  western  en- 
tertainment. 

BOX  OFFICE  SLANT:  Suitable  only  for 
dual  spot  and  needs  very  good  support. 

Cast:  John  Kimhrough.  Sheila  Ryan.  Jonathan  Hale, 
William  Farnum.  Truman  Bradley,  George  E.  Stone, 
Russell  Simpson,  Dorothv  Burgess.  Tom  Fadden. 
"red  Kohler.  Jr..  Eddv  C.  Waller.  Harry  Hayden, 
Ceorge  Melford.  Credits:  Executive  producer,  Sol 
,,rurtzel.  Directed  by  James  Tinling.  Screenplay  by 
Wm.  Conselman  Jr..  Irving  Cummings  Jr..  and  George 
Kane.  Based  on  a  novel  by  Zane  Grey.  Photography. 
Lucien  Andriot.  Art  direction.  Richard  Day  and 
Chester  Gore.     Musical  direction,  Emil  Newman. 

Plot:  The  fact  that  stationed  members  of 
the  Texas  Rangers  are  well  known  to  a 
gang  of  rustlers  in  West  Texas  prompts  the 
officer  in  charge  to  send  a  new  man  to  round 
them  up.  On  the  way  to  his  new  post  he 
encounters  two  of  their  number  engaged 
in  holding  up  a  stage  carrying  as  passenger 
the  daughter  of  one  of  the  prominent  ranch- 
(Continiicd  on  Page  18) 


HEY'RE  TELLING  IT  TO  THE  MARINE 


Those  lusty  leathernecks  have  the  cockeyed  world  by 
its  tail  again! . . .  It's  a  rough,  tough  and  terrific  laugh 
show  doing  amazing  business  everywhere  it  plays. 


THE  BOX-OFFICE! 


we  Mm 

one  of  the  fourth  group 
of  five  for  1941-42  from 

RKO  RADIO. 
The  other  four  attractions: 


A  GREAT  WESTERN  EPIC 


ROMANCE  OF  THE  RAF 


A  HOT- SHOT  MUSICAL 


A  DIZZY  LAUGH  SHOW 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


March  14,  1942 


Lone  Star  Ranger 

(Continued  from  Page  15) 

ers  of  the  community.  Through  a  series  of 
circumstances  he  determines  that  her  ex- 
sweetheart  and  her  father  are  the  actual 
heads  of  the  band  and  manages  to  wipe  it 
out. 

Comment:  John  Kimbrough,  as  the  hero, 
encounters  entirely  too  many  of  the  trite 
and  obvious  situations  that  are  the  principal 
stock  of  the  average  Western  film.  They 
fall  too  patently  into  pattern  and  his  immu- 
nity to  harm,  regardless  of  the  tremendous 
odds  against  him,  make  the  action  uncon- 
vincing even  for  audiences  that  ordinarily  go 
for  this  style  of  amusement.  Fortunately 
the  dialogue  allotted  to  the  principal  charac- 
ter is  very  limited,  for  his  genuine  Texas 
accent  needs  much  in  the  way  of  improve- 
ment. George  E.  Stone  tries  hard  to  make 
his  well  known  brand  of  comedy  stand  up 
but  the  moments  that  hold  interest  are  too 
infrequent,  as  the  whole  story  is  episodic 
in  portrayal. 

Catchline:  "A  ranger's  44  barks  the  funeral 
dirge  for  a  gang  of  rustlers." 


Sundown  Jim 

20th  Century-Fox         Western         53  mins. 

(Western  Bl'k  No.  2— Nat'l  Release,  Mar.  27) 

AUDIENCE  SLANT:  (Family)  Foot- 
ball star  John  Kimbrough  makes  his  debut 
in  satisfactory  western  for  the  action  fans. 

BOX  OFFICE  SLANT:  If  sufficient  curi- 
osity is  aroused  in  the  new  cowboy  star 
through  a  good  advance  build-up,  the  pic- 
ture should  draw  well  in  most  communities. 

Cast:  John  Kimbrough,  Virginia  Gilmore,  Arleen 
Whelan,  Joseph  Sawyer,  Paul  Hurst,  Moroni  Olsen, 
Don  Costello,  LeRoy  Mason,  Lane  Chandler,  James 
Bush,  Charles  Tannen,  Cliff  Edwards,  Paul  Sutton, 
Eddy  Waller,  Tom  Fadden,  Frank  McGrath.  Credits: 
Executive  Producer,  Sol  M.  Wurtzel.  Directed  by 
James  Tinling.  Screenplay  by  Robert  F.  Metzler  and 
William  Bruckner.  Based  on  the  Collier's  novel  by 
Ernest  Haycox.  Director  of  photography,  Glen  Mac- 
Williams.  Art  direction,  Richard  Day,  Lewis  Creber. 
Musical  direction,  Emil  Newman. 

Plot:  Sundown  Jim  (John  Kimbrough) 
comes  to  Reservation,  Arizona,  as  the  town's 
new  marshal.  His  job:  to  put  an  end  to  a 
long-standing  feud  between  three  rival  fac- 
tions. Despite  obstacles  placed  in  his  path, 
Kimbrough  accomplishes  his  purpose,  brings 
peace  to  the  frontier  town. 

Comment:  From  the  gridiron  to  the  cine- 
matic sagebrush  comes  John  Kimbrough, 
Texas  A.&M's  Ail-American  football  star. 
In  "Sundown  Jim,''  one  of  his  first  screen 
efforts,  he  merges  a  likable,  virile,  if  not 
too  personable,  cowboy  star.  His  southern 
drawl,  delivered  a  deep  baritone  with  little 
variety  of  cadence  or  inflection,  is  so  much 
in  ^contrast  with  the  voices  of  his  western 
contemporaries  that  audiences  are  likely, 
at  first,  to  laugh  until  their  ears  become 
accustomed  to  the  monotoned  voice.  The 
script  follows  the  familiar  formulae,  but 
Director  James  Tinling  succeeds  in  making 
the  players'  portrayals  somewhat  believable. 
This  factor,  along  with  the  inevitable  gun- 
play, hard-riding  and  fisticuffs,  places  "Sun- 
down Jim"  in  the  "satisfactory  western"  class. 
By  giving  the  new  star  a  good  advance 
build-up  in  addition  to  plugging  the  other 
essential  outdoor-film  entertainment  essen- 
tials, the  picture  should  draw  well  and  please 
in  most  communities. 

Catchline:  "Once  an  Ail-American  foot- 
ball star  .  .  .  now  an  All-American  adven- 
ture star." 


A  Close  Gall  For  Ellery  Queen 

Columbia  Mystery  67  mins. 

(Prod.  No.  3031— Nat'l  Release,  Jan.  29) 

AUDIENCE  SLANT:  (Family)  Will  keep 
the  Ellery  Queen  fans  mildly  amused. 

BOX  OFFICE  SLANT:  Makes  a  good 
added  attraction  for  a  bill  well  fortified  with 
name  and  story  values. 

Cast:  William  Gargan,  Margaret  Lindsay,  Charley 
Grapewin,  Ralph  Morgan,  Kay  Linaker,  Edward  Nor- 
ris,  James  Burke,  Addison  Richards,  Charles  Judels, 
Andrew  Tombes.  Claire  DuBrey,  Michael  Cheirel,  Ben 
Weldon,  Milton  Parsons.  Credits:  Story  by  Ellery 
Queen.  Screenplay  by  Eric  Taylor.  Additional  dialogue 
by  Gertrude  Purcell.  Directed  by  James  Hogan.  Pro- 
duced by  Larry  Darmour. 

Plot:  Ellery  Queen  (William  Gargan)  is 
asked  by  Norris,  secretary  to  Ralph  Morgan, 
to  investigate  two  men  who  are  blackmailing 
his  employer.  Queen  learns  also  that  Morgan 
is  seeking  two  daughters  born  in  Tahiti. 
When  his  secretary  (Margaret  Lindsay) 
meets  one  of  the  daughters,  she  assumes  her 
identity  to  help  Queen  unravel  the  mystery. 
The  two  blackmailers  are  killed  and  sus- 
picion points  to  Morgan.  But  later  he-  too, 
is  murdered.  Gargan  eventually  proves  that 
Norris  is  the  killer. 

Comment:  The  action  and  mystery  ele- 
ments are  present  but  this  story  gets  a  little 
involved  at  times  and  some  of  the  charac- 
ters' motivations  are  not  sufficiently  ex- 
plained. However,  the  Ellery  Queen  fans 
will  find  it  satisfactory  entertainment.  It 
makes  a  good  added  attraction  for  a  program 
which  is  on  the  light  side  and  also  has  suffi- 
cient name  strength  and  story  values  to 
bring  the  customers  in.  The  lighting  in  some 
of  the  scenes  is  quite  faulty  so  it  is  difficult 
to  discern  the  expressions  of  some  of  the 
characters  a,s  a  result.  Sell  the  picture  with 
radio  tieups  over  those  stations  which  carry 
the  Ellery  Queen  program.  There  is  a  good 
book  tie  up  since  this  is  the  101st  anniversary 
of  the  detective  story  and  a  special  Ellery 
Queen  book  is  available. 

Catchline:  "Fiction's  famous  mystery  bus- 
ter tackles  his  most  baffling  case." 


A  Gentleman  After  Dark 

United  Artists  Drama  74  mins. 

(Nat'l  Release,  Feb.  27) 

AUDIENCE  SLANT:  (Adult)  A  familiar 
story  supplied  with  an  abundance  of  incident 
makes  this  offering  measure  up  as  fair 
thriller  entertainment. 

BOX  OFFICE  SLANT:  Name  values  of 
cast  its  strongest  attraction  angle. 

Cast:  Brian  Donlevy,  Miriam  Hopkins,  Preston  Fos- 
ter, Harold  Huber,  Philip  Reed,  Gloria  Holden,  Doug- 
lass Dumbrille,  Sharon  Douglas,  Bill  Henry.  Credits: 
Produced  by  Edward  Small.  Directed  by  Edwin  L. 
Marin.  Screenplay  by  Patterson  McNutt  and  George 
Bruce.  Original  story  by  Richard  Washburn  Child. 
Director  of  photography,  Milton  Krasner. 

Plot:  Donlevy,  a  gentleman  crook  who  has 
never  been  caught,  wants  to  retire  to  a  farm 
after  the  birth  of  his  daughter.  His  wife, 
Miriam  Hopkins,  and  his  partner,  Reed,  have 
different  ideas.  They  betray  him  and  he 
kills  Reed.  He  gives  himself  up  to  his  old 
friend,  Foster,  a  police  captain,  with  the  re- 
quest that  Foster  adopt  his  infant  daughter. 
Years  later,  Foster,  now  a  successful  Su- 
preme Court  Judge,  is  visited  by  Miriam  and 
Dumbrille,  a  shyster  lawyer,  with  a  demand 
that  Miriam  be  given  custody  of  her  daughter 
or  $50,000.  Donlevy  learns  of  this  and  escapes 
to  haunt  his  wife,  following  her  from  place 
to  place,  until  at  last  she  falls  to  her  death 
in  backing  away  from  him. 

Comment:  There  is  enough  incident  to 
make  the  picture  one  in  which  something  is 
always  happening,  and  the  offering  can  be 
sold  profitably  to  theatregoers  not  too  critical 
as  to  convincing  characterization  and  plot 
construction.  The  able  cast  is  not  successful 
in  giving  conviction  to  the  people  of  the  play 
and  the  more  critical  moviegoer  very  likely 


will  have  anticipated  the  outcome  of  action 
and  incident  as  the  story  unfolds.  Careful 
attention  has  been  given  to  production  details 
and  though  about  half  of  the  action  takes 
place  in  1923,  automobiles  and  styles  are  in 
harmony  with  the  period.  Miriam  Hopkins, 
Preston  Foster,  Brian  Donlevy  and  other 
well  known  players  in  the  cast  give  good  per- 
formances and  realize  the  fullest  values  of 
the  material  with  which  they  have  to  work. 
The  fact  that  Donlevy  always  wears  a  sprig 
of  heliotrope  is  something  that  can  be  used 
as  a  selling  angle.  Run  a  contest  on  "What 
is  your  favorite  flower?".  If  heliotrope  scent 
can  be  obtained  at  little  expense,  sprinkle  it 
around  the  lobby  and  put  up  notices  identify- 
ing the  sweet  smell.  Essay  contests  on  the 
foster  father  theme  would  also  be  a  good 
selling  angle. 


Who  Is  Hope  Schuyler? 

20th  Century-Fox         Mystery        57  mins. 

(Block  No.  9— Nat'l  Release,  Apr.  17) 

AUDIENCE  SLANT:  (Adult)  Different 
from  the  run-of-the-mill  mystery.  Will 
please  the  whodunit  fans. 

BOX  OFFICE  SLANT:  Should  fit  in 
nicely  on  duals  in  the  subsequent  runs. 

Cast:  Joseph  Allen,  Jr.,  Mary  Howard,  Sheila  Ryan, 
Ricardo  Cortez,  Janis  Carter,  Joan  Valerie,  Robert 
Lowery,  Rose  Hobart,  Paul  Guilfoyle,  William  Newell, 
Pat  Flaherty,  Charles  Trowbridge,  Frank  Puglia,  Ed 
Stanley,  Edward  Keane,  Cliff  Clark.  Credits:  Di- 
rected by  Thomas  Z.  Loring.  Screenplay  by  Arnaud 
d'Usseau.  Based  on  the  novel  by  Stephen  Ransome. 
Director  of  photography,  Virgil  Miller.  Executive 
Producer,  Sol  M.  Wurtzel. 

Plot:  A  special  prosecutor  finds  his  case 
against  a  crooked  district  attorney  falling 
apart  due  to  his  inability  to  produce  the  star 
witness.  In  narrowing  his  search,  he  has  to 
investigate  five  women  suspects,  one  of  whom 
is  his  own  fiance.  It  is  a  woman's  jealousy 
that  clinches  his  case  for  him. 

Comment:  The  armchair  detectives  will 
never  guess  "Who  Is  Hope  Schuyler?", 
which  makes  this  different  from  the  usual 
run-of-the-mill  mystery  features.  The  story, 
with  five  feminine  suspects,  moves  along  at 
a  fast  pace  and  maintains  interest  most  of  the 
way.  It  will  fit  in  nicely  on  duals  in  the  sub- 
sequent runs.  Good  workmanlike  jobs  are 
turned  in  by  the  cast,  which  includes  Joseph 
Allen,  Jr.,  Mary  Howard,  Sheila  Ryan,  Ri- 
cardo Cortez  and  Janis  Carter.  Thomas  Z. 
Loring,  in  his  directorial  debut,  keeps  the 
action  interesting,  in  spite  of  a  few  weak 
spots  in  the  script.  A  teaser  campaign  with 
pictures  of  the  five  feminine  suspects  will 
attract  plenty  of  attention.  This  can  also  be 
worked  in  a  display  in  your  lobby,  with  cap- 
tion reading  "Which  One  Is  Hope  Schuyler?" 

Catchline:  "We  challenge  you  to  guess  .  .  . 
Who  is  Hope  Schuyler?" 


Almost  Married 

Universal     Comedy  With  Music     65  mins. 

(Prod.  No.  not  set— Nat'l  Release,  May  22) 

AUDIENCE  SLANT:  (Family)  Pleasing 
light  comedy  suitable  to  balance  any  heavy 
dramatic  offering. 

BOX  OFFICE  SLANT:  Can't  carry  alone 
on  either  story  or  leads. 

Cast:  Jane  Frazee,  Robert  Paige,  Eugene  Pallette, 
Elizabeth  Patterson,  Charles  Coleman,  Maude  Eburne, 
Will  Lee,  Olin  Howard,  Mary  Forbes,  Lionel  Pape, 
Herbert  Heywood,  Ray  Walker,  Slim  and  Slam,  Em- 
met Vogan,  others.  Credits:  Directed  by  Charles 
Lamont.  Produced  by  Ken  Goldsmith.  Screenplay  by 
Hugh  Wedlock^  Jr.  and  Howard  Snyder,  from  Theo- 
dore Reeves'  original.  Director  of  photography,  Jerome 
Ash.  Art  directors,  Jack  Otterson  and  Harold  H. 
MacArthur.  Songs  by  Eddie  Cherkose  and  Jacques 
Press,  and  Slim  and  Slam. 

Plot:  Jane  Frazee,  would-be  singer,  can't 
get  a  job  because  she  has  no  name.  She 
finds   her  trunk  has   been   sent  to  Robert 
(Continued  on  Page  31) 


"POWERFUL  IN  CHICAGO.  A  BIG  WINNER.  A  ROUSING  $50,000!" 
"IN  THE  WINNER'S  CIRCLE  IN  NEW  YORK  AT  $37,000!" 
"HAS  THINGS  ITS  OWN  WAY  IN  KANSAS  CITY.  STRONG  $14,000!" 
"TOP  ENTRY  THIS  WEEK  IN  PORTLAND!" 
"HOT  IN  LINCOLN.  SPLENDID  $4,000!" 
"GETTING  BIG  MONEY.  SMASH  $15,000  IN  DENVER!" 
"A  SMASH  IN  OMAHA.  FANCY  $11,000!" 
"BIG  IN  MEMPHIS.  $7,200!" 

"STRONG  IN  BUFFALO.  GOOD  GOING  FOR  SWANKY  $13,000!" 

"BIG  $14,000.  CLEVELAND.  DRAWING  LOMBARD  FANS. 
HYPOED  BY  BENNY'S  NAME!" 

"STRONG  $12,000.  IN  LOUISVILLE.  BIZ  IS  PLENTY  BOFFO!" 


PHlStHTS 


CAROLE  LOMBARD  JACK  BENNY 

-ERNST  L UBITSCH'S <w 


FOR  DEFENSE  ★  Buy  United  States  Savings  Bonds  and  Stamps 


Page  20 


SHOWMEN'S    TRADE  REVIEW 


March  14,  1942 


Curtiss  Keeps  Showmanship 
Alive  in  His  Community; 
Samuel  Sells  Defense  Reel 

Well,  here  we  are,  all  refreshed  after  a  quiet 
week-end,  ready  to  plunge  into  the  pile  of  pro- 
grams that  nearly  always  await  us  each  Mon- 
day following  each  Sunday.  This  week,  in  par- 
ticular, there's  quite  a  batch  of  stuff,  which 
makes  us  hanov,  for  it  shows  that,  despite  con- 
ditions, showmanshio  goes  right  on. 

Will  Briemann  of  the  Ambassador  Theatre, 
Baltimore,  gives  us  a  samule  of  what  he  could 
do  if  he  were  to  change  his  program  to  a  tab- 
loid. Utilizing  the  back  page  of  the  large  roto- 
gravure herald  on  "They  Died  With  Their 
Boots  On,"  Briemann  transformed  it  into_  a 
newsy,  attention-getting  "front  page."_  Unlike 
most  front  pages,  however,  it  contained  two 
ads,  which  was  necessary  in  this  case  because 
of  the  lack  of  other  available  space ;  but  if  and 
when  the  Ambassador  theatreman  decides  to 
get  out  a  weekly  "newspaper,"  he'll  know  how 
the  job  should  be  done. 

'Consider  Me  a  Life  Member  .  .  .' 

Accompanied  by  much  visual  proof,  a  let- 
ter has  reached  us  from  Hayden  C.  Curtiss, 
publicity  director  of  Long  Theatres,  Bay 
City,  Texas.  Regarding  the  Program  Ex- 
change, Curtiss  writes:  "We  have  many  good 
ideas  of  our  own,  but  never  enough  to  cope 
with  today's  changing,  baffling  conditions.  I 
lean  heavily  upon  your  articles  for  ideas  we 
can  adapt  to  our  own  particular  situation. 
Please  consider  me  a  life-time  member  of 
your  STR  Program  Exchange."  We're  blush- 
ing, of  course,  and  we  thank  Curtiss  for  those 
kind  words.  We  are  indeed  happy  that  the 
Department  is  proving  serviceable  to  him. 

Samples  of  his  showmanship  include :  the  sea- 
son pass  gag,  in  which  the  words  "don't  let  the" 
are  visible  only  upon  close  scrutiny  (Don't  let 
the  Season  Pass  without  seeing  such-and-such 
a  picture)  ;  a  "passport"  gag  on  "Hold  Back 
the  Dawn" ;  a  smash  herald  on  "H.  M.  Pulham, 
Esq."  (a  photograph  of  Hedy  Lamarr  occupies 
nearly  all  of  the  front  page)  ;  a  herald  on  "Pa- 
cific Blackout"  incorporating  air  raid  precaution 
rules  with  swell  selling  copy ;  a  red-and-black- 
type  herald  on  "Johnny  Eager"  that  gets  across 
the  film's  dynamic  punch,  and  several  other 
outstanding  examples  of  showmanship.  Words 
can't  describe  the  effectiveness  of  these  show- 
selling  aids ;  we  wish  every  theatreman  could  see 
them.  Long's  Theatres,  by  the  way,  has  its  own 
print  shop  in  Bay  City,  and  this  fact  makes  for 
closer  coordination  between  customer  and  printer, 
thus  making  possible  many  unusual  effects  that 
would  be  difficult  to  obtain  otherwise  without 
going  to  considerable  expense.  We  think  the 
"Pulham"  and  "Pacific  Blackout"  heralds  are 
whizzes  ...  if  you  get  what  we  mean. 

Manager  W.  S.  Samuel  of  the  Lyric  Thea- 
tre, Port  Neches,  is  doing  his  bit  for  the  war 
effort  by  exploiting  one  of  the  current  defense 
reels,  "Safeguarding  Military  Information." 
By  means  of  a  handbill,  Samuel  arouses  in- 
terest with  this  headline:  "Who  Is  This 
Man?"  Next  to  the  headline  is  a  pen-and- 
ink  drawing  of  a  man,  with  the  face  blotted 
out  by  a  question-mark.  The  copy  continues: 
"He  LOOKS  like  an  American  —  he 
DRESSES  like  an  American— he  SPEAKS 
the  language  of  the  Americas — BUT — he 
hates  American  Democracy  and  maintains 
that  it  is  doomed — he  sneers  at  the  sacred 

Member  Added  This  Week 

Hayden  Curtiss,  Long's  Theatres,  Bay  City.  Texas 


liberties  of  the  American  people — he  spreads 
religious  hatred  to  destroy  our  American 
unity.  Who  is  this  man?  He  is  a  fifth-col- 
umnist. Never  discuss  news  or  repeat  stories 
of  ship  movements,  defense  jobs.  The  enemy 
needs  this  kind  of  information.  Be  sure  you 
see  'Safeguarding  Military  Information.' 
Then  you  will  see  and  learn  why  it  is  so  im- 
portant for  true  Americans  to  'button  their 
lips'." 

Between  "bites,"  Fishermanager  Jim  Owen 
of  the  Owen  Theatre,  Branson,  Mo.,  finds  time 
to  drop  us  a  copy  of  his  calendar  program.  We 
miss  that  witty  Owen  copy  that  used  to  be  a 
part  of  each  monthly  promotional  piece,  but 


Good  Defense  Stamps  Promotion 

Manager  Harold  Grott  of  the  Met  Theatre,  Balti- 
more, Md.,  was  about  to  play  RKO  Radio's  "Play- 
mates." So,  using  a  cut  of  Kay  Kyser  on  the 
cover,  he  found  an  effective  means  of  urging  the 
public  to  buy  U.  S.  Defense  Stamps  in  the  lobby. 


we're  glad  to  hear  from  Jim  just  the  same.  In 
urging  recipients  to  hang  the  calendar  "over 
the  kitchen  sink,"  Jim  evidently  figures  that  the 
dreaded  task  of  dish  washing  may  be  made  easier 
for  the  housewife  if  she  can  look  at  the  calendar 
and  anticipate  seeing  this  and  that  show  during 
the  month.    It's  good  psychology. 

We  want  to  thank  Manager  Floyd  Faubion 
of  the  Star  and  Plaza  theatres,  Teague,  Texas, 
for  the  seat-selling  heralds,  handbills  and  nov- 
elty cards  he  has  employed  recently  to  put  over 
his  attractions.  The  Texas  showman  proves 
that  he's  busy  making  his  theatres  the  meeting 
places  of  Teague  residents. 

When  "Swamp  Water"  played  at  the  She- 
boygan Theatre,  Sheboygan,  Wis.,  the  man- 
ager distributed  envelopes  containing  this 
copy:  "Take  one  of  these  tablets  every  30 
minutes  to  help  you  stand  the  shock  of  seeing 
'Swamp  Water'."  We  don't  know  how  effec- 
tive the  tablets  were,  but  they  must  have 
been  easy  to  take.  They  were  red  hots.  For 
the  showing  of  "Hellzapoppin"  at  the  Racine, 
Racine,  Wis.,  "membership"  cards  showing 
that  the  bearer  was  a  member  of  "Olsen  and 
Johnson's  International  Association  of  Merry 
Screwballs"  were  distributed.  The  insignia: 
a  screw  and  a  ball. 

Well,  that  disposes  of  the  business  at  hand. 
Until  next  week,  so  long.  Keep  on  buying  De- 
fense Bonds  and  Saving  Stamps. 


'Vanishing  Virginian1 
World  Premiere  Sets 
New  Exploitation  High 

One  of  the  most  thorough-going  exploitation 
campaigns  in  connection  with  a  world  premiere 
was  executed  at  Lynchburg,  Va.,  recently,  when 
"The  Vanishing  Virginian"  had  its  first  nation- 
wide showing  at  the  Paramount  Theatre  there. 
Directed  by  Tom  Baldridge,  MGM's  exploiteer 
out  of  Washington,  D.  C,  the  campaign  env- 
braced  civic,  charitable,  fraternal,  religious,  edu- 
cational and  governmental  groups  of  the  city 
and  county. 

Day  before  the  opening  was  devoted  to  the 
arrival  of  special  distinguished  guests,  press, 
radio  and  photo  service  representatives ;  recep- 
tion for  the  visiting  press ;  introduction  of  Ruth 
Hussey,  MGM  contract  player,  to  Mrs.  Rebecca 
Yancey  Williams,  authoress  of  the  book  from 
which  the  picture  was  adapted,  and  in  the  eve- 
ning, the  Grand  Charity  Ball  with  Mitchell 
Ayres  and  his  Fashions  in  Music. 

On  the  day  of  the  premiere,  a  joint  Civic  Club 
luncheon,  comprising  all  the  Civic  Clubs  of 
Lynchburg,  was  held  in  honor  of  Mrs.  Williams. 
That  afternoon  a  press  reception  in  honor  of 
distinguished  guests  and  press  representatives 
was  held.  In  the  evening  the  premiere  took 
place,  at  which  time  celebrities  and  stars  were 
introduced  to  the  audience. 

Because  all  plans  had  been  made  several  weeks 
in  advance,  all  activities  went  off  with  clock- 
like precision.  Local  newspapers  devoted  spe- 
cial sections  to  the  event  and  were  liberal  in 
furnishing  space  for  all  manner  of  publicity  and 
art  concerning  the  special  occasion. 

Streets  were  decorated,  posters  were  displayed 
throughout  the  city,  merchants  used  displays  in 
their  windows,  heralds  were  distributed — in  fact, 
everything  was  done  to  make  the  premiere  one 
of  the  most  elaborate  and  successful  in  motion 
picture  history. 

Baldridge  and  those  who  assisted  him  deserve 
highest  praise  for  working  tirelessly  and  un- 
ceasingly to  make  it  an  event  that  Lynchburg 
citizens,  and  those  who  attended  from  near  and 
far,  would  not  soon  forget. 


Rainy  Day  Service  Helps 
Windy  City  Theatre's  Business 

One  of  the  Warner  Bros.  Theatres  in  Chicago 
provides  a  service  that  definitely  reflects  itself 
at  the  box-office. 

Quite  often  patrons  enter  the  theatre  on  a 
clear  day,  only  to  discover  that  it's  raining 
when  they  start  to  leave.  The  manager  has  a 
boy  on  hand  who,  with  an  umbrella,  escorts 
them  to  the  street  car  at  each  corner. 

One  night  a  woman  patron  had  her  car 
parked  at  a  department  store  parking  lot  about 
six  blocks  away  from  the  theatre.  As  she  started 
to  leave  at  the  end  of  the  evening  show,  she 
found  it  was  raining.  She  bemoaned  her  plight 
to  the  doorman,  who  notified  the  manager. 
Whereupon  the  manager  called  the  parking  lot 
official,  asked  him  to  send  the  car  around  to  the 
theatre,  offered  to  take  the  driver  back. 

The  service  was  completed  and  the  lady 
never  stopped  thanking  the  manager.  Although 
she  and  her  family  live  in  the  suburbs,  they 
traverse  a  considerable  distance  to  attend  the 
theatre  regularly. 


NEW  YORK  POST  CARDS 

Post  cards  mailed  from  New  York  to  en- 
dorse attractions  coming  to  out  of  town  thea- 
tres are  an  excellent  low  cost  form  of 
exploitation.  We  will  supply  the  cards  free. 
Just  advise  the  number  needed  to  cover  your 
list  and  we  will  forward  them  to  you  for 
inscription  and  the  application  of  penny  post- 
age. You  return  them  to  us  and  we  will  take 
care  of  mailing. 


March  14,  1942 


SHOW  M  EN'S 


TRADE  REVIEW 


Page  21 


Easter  Brings  Spring  Showmanship 

Season's  First  Important  Money  Date  Logical  Time  to  Campaign  for  Extra  Patronage 


As  a  money  date,  Easter  is  one  of  the  most  im- 
portant of  the  year.  Taking  place  on  April  5. 
just  one  week  earlier  than  last  year,  the  slight 
difference  should  see  little  change  in  the  weather. 
Of  course,  if  it's  a  cold,  dreary  day,  so  much  the 
better  for  you ;  but  if  it's  mild  and  mellow, 
most  people  will  want  to  remain  outdoors  and 
it's  going  to  require  keen,  showmanly  ingenuity 
to  lure  them  into  your  theatre.  Because  weather 
reports  are  now  military  secrets,  you  won't 
know  in  advance  just  what  the  weather  actu- 
ally will  be ;  but  if  you  remember  the  usual 
weather  in  your  section  at  this  time  of  year,  you 
should  have  little  trouble.  The  wisest  thing  to 
do  is  to  play  safe  :  plan  to  get  the  crowds,  re- 
gardless of  the  weather. 

As  for  product,  you  need  have  no  worry  on 
that  score.  Right  now  it  looks  as  though 
there  will  be  an  ample  supply  of  worthwhile 
features  and  short  subjects  to  make  the 
traditional  Parade  end  where  it  should:  in 
front  of  your  box-office. 

Advertise  your  program  in  trolleys,  buses  or 
taxicabs.  Perhaps  tieups  can  be  made  with  the 
transportation  companies  whereby  patrons  de- 
siring to  attend  your  theatre  will  be  transported 
at  a  reduced  rate  or  even  gratis.  Tie  up  with 
florists  for  giveaways  and  a  floral  display  in 
your  lobby. 

Merchants  will  want  to  get  their  spring 
merchandise  before  the  public,  so  it  should 
be  comparatively  easy  to  induce  them  to 
sponsor  an  Easter  Style  Show  on  your  stage. 
You'll  need  newspaper  cooperation,  too,  and 
the  services  of  attractive  young  ladies  and 
handsome  young  men  as  models.  (Yes,  we 
realize  that  few  young  men  may  be  avail- 
able because  of  the  draft.)  Putting  on  a 
style  show  means  hard  work  and  long  hours, 
but  when  it's  all  over,  and  you  see  the  re- 
sults— boy!  ain't  it  a  grand  and  glorious 
feelin'?  (with  apologies  to  the  late  cartoonist, 
Briggs). 

Fashion  stills  will  probably  be  available  on 
the  pictures  you  play  around  Easter,  so  use 
them  in  your  campaign.  Fox  West  Coast  the- 
atremen  have  put  stills  to  work  in  merchants' 
windows  with  tie-in  copy  like  this  :  "The  Easter 
Parade  This  Year  Dictates  This  Type  of  Hat. 
The  'Place  to  Go'  to  Wear  It— If  You  Want  to 
See  and  Be  Seen — Is  the  Blank  Theatre."  Line 
up  merchants  to  run  cooperative  newspaper  ads 
on  the  Friday  or  Saturday  before  Easter. 

To  win  goodwill  from  recognized  religious 
or  church  groups,  offer  the  use  of  your  theatre 
during  non-operating  hours  on  Easter.  De- 
pending on  the  type  of  picture  you  exhibit, 
local  clergymen  might  be  persuaded  to  choose 
its  theme  as  the  basis  of  their  Easter  ser- 
mons. If  the  picture  offers  no  such  theme, 
an  appropriate  short  subject  might  do  the 
trick. 

Once  again  the  weather  looms  an  important 
factor,  but  so  long  as  it's  clear,  even  if  a  little 
chilly,  the  day  before  Easter  would  be  an  ideal 
time  for  a  Children's  Easter  Egg  Hunt.  This 
activity  has  proven  a  goodwill — and  business- 
builder  in  the  past,  so  let  that  be  your  cue.  In 
lieu  of  this  stunt,  stage  a  Donald  Duck  Easter 
Party  Cor  a  Bugs  Bunnv  or  Popeye  or  Andy 
Panda  party,  depending  on  the  cartoons  you 
wish  to  feature),  offering  candy  eggs  and  pos- 
sibly live  rabbits  as  prizes  in  games  and  con- 
tests. 

Natural  tie-up  locations  include  the  win- 
dows of  telegraph  offices,  candy  stores,  beauty 


two  in  advance,  and  a  carefully  planned  news- 
paper campaign  should  begin  just  as  early,  build- 
ing up  to  a  smash  announcement  a  day  or  two 
before  the  month  of  April  begins. 

From  your  own  tickler  file  you  can  probably 
lift  ideas  to  add  to  those  mentioned  above.  Bear 
in  mind  that  Easter  is  the  beginning  of  the  spring 
season  and  hence  the  logical  time  to  begin  cam- 
paigning to  keep  patrons  coming  to  your  theatre 
throughout  the  spring  and  summer. 


Here's  An  Ideal  Easter  Display 

Although  it  happened  in  '41,  it's  something  to 
again  be  done.  This  Easter  chick  and  bunny 
display  was  used  by  Pollock  up  Rochester  way. 
His  coming  hits  Les  advertised,  so  therefore 
he  was  not  surprised  to  see  the  crowds  on  Easter 
Day  head  into  Loew's  and  not  away.  Of  this 
we  have  no  fear:  you'll  take  the  cue  from  here. 


shops,  perfumers,  florists,  etc.  Dry  cleaning 
establishments  might  permit  imprints  on  their 
garment  bags  or  on  special  inserts  urging 
customers  to  "spruce  up  for  Easter"  by 
sending  their  clothes  to  be  cleaned  and 
pressed  so  they'll  look  bright  and  fresh  for 
the  Easter  Parade  to  your  theatre. 

Tie  in  Easter  with  a  campaign  for  your  April 
Shower  of  Hits.  A  special  lobby  display  on 
this  order  should  be  set  up  at  least  a  week  or 


Ahrens  Stages  Benefit  Screening  for 
'Dumbo'  Campaign  at  Champaign 

Walter  Ahrens,  assistant  manager  of  the  Or- 
pheum  Theatre,  Champaign,  Illinois,  assisted 
by  Bob  Hickey,  RKO-Radio  exploiteer,  staged 
a  benefit  screening  for  the  patients  of  the  Out- 
look Tuberculosis  Sanitarium  as  the  highlight 
of  his  campaign  on  Walt  Disney's  "Dumbo." 
The  affair  attracted  widespread  attention,  with 
the  local  papers — Neivs-Gazette,  Courier,  and 
Illini — playing  it  up  in  the  news  columns  a 
week  in  advance  of  the  screening. 

Another  phase  of  the  campaign  included  a 
tieup  with  Loydes's  Book  Store  for  a  window 
display  of  "Dumbo"  books  plus  a  plug  for  the 
opening  of  the  picture  at  the  Orpheum.  Radio 
transcriptions  were  used  on  the  Cable  Piano 
Co.  half  hour  radio  program  on  the  Nevus- 
Gazette  radio  station  WDWS  two  days  in  ad- 
vance of  playdate.  In  addition  Ahrens  staged 
a  four  day  coloring  and  jingle  contest  sponsored 
by  the  Nen's-Gazette.  with  the  Cable  Piano 
Co.  awarding  four  Dumbo  Record  Albums  to 
the  winners,  while  the  theatre  cooperated  by 
awarding  passes.  Ahrens  also  arranged  for  the 
distribution  of  three  thousand  Dumbo  Kiddie 
Play  Books  to  the  children  in  all  the  grade 
schools  of  the  twin  cities. 


Talk  to  Parent-Teacher  Group,  Wife's 
Appeal  for  Yarn  Win  Publicity  for  May 


Not  only  to  sell  his  attractions  but  to  keep 
his  theatres  as  institutions  uppermost  in  the 
minds  of  his  patrons  is  the  showmanship  policy 
consistently  practiced  by  Manager  Edward  C. 
May  of  Schine's  Russell  and  Washington  the- 
atres. Maysville,  Ky.  Manager  Mav,  like  any 
enterprising  exhibitor,  is  active  in  community 
affairs  and  is  always  on  the  alert  for  ideas  that 
will  win  goodwill  for  his  showplaces. 

Just  recently  he  appeared  before  members  of 
the  Forest  Avenue  Parent-Teacher  association 
to  speak  on  the  subject  of  "Wise  Use  of  Movies 
for  Children."  In  his  talk,  May  pointed  out 
that  there  are  different  types  of  movies  just  as 
there  are  different  divisions  in  literature,  art 
and  music.  A  wise  parent  or  teacher,  he  said, 
would  not  require  the  adolescent  to  sit  through 
long  programs  of  classical  music  or  the  nine- 
year  youngster  to  read  Shakespeare ;  therefore 
the  group  should  select  movies  for  the  children, 
taking  care  to  avoid  heavy  adult  dramas  which 
youngsters  cannot  appreciate. 

Because  the  movies  always  protray  "right  as 
being  right"  and  "wrong  as  being  wrong,"  be- 
cause the  average  two-week  attendance  at  the 
nation's  cinemas  equals  the  entire  population 
of  the  United  States,  the  Maysville  theatremen 
asked  that  the  group  consider  the  industry  as 
having  a  definite  place  in  children's  amusements. 


regardless  of  their  own  personal  likes  or  dis- 
likes. 

May's  talk  to  the  group  garnered  newspaper 
space,  as  did  also  the  knitting  activities  of  his 
wife,  whose  work  with  the  knitting  needles  has 
been  considerably  curtailed  because  of  a  short- 
age of  yarn.  A  front-page  story  of  Mrs.  May's 
"S.O.S.  for  More  Yarn"  discloses  that  she  has 
already  knitted  63  sweaters  for  the  men  in  Uncle 
Sam's  land,  sea  and  air  forces ;  that  her  batting 
average  is  better  than  one  sweater  every  two 
days ;  that  she  will  be  glad  to  knit  a  sweater  for 
any  person  who  wishes  to  give  it  to  someone  in 
the  service,  provided  the  yarn  is  supplied.  The 
article  goes  on  to  say  that  Mrs.  May  is  eager 
to  knit  more  sweaters  absolutely  gratis,  that 
she  would  be  knitting  for  the  Red  Cross  if  there 
weren't  a  temporary  shortage  of  yarn  there 
too.   Hence  her  appeal  to  the  public. 

Of  course.  Manager  May  makes  numerous 
tieups.  promotes  newspaper  art  and  stories  on 
his  attractions,  informs  his  patrons  of  worth- 
while pictures  via  cards  mailed  to  box  holders 
on  rural  routes  and  distributed  house-to-house 
to  those  living  within  the  city  limits.  But  the 
Parent-Teacher  talk  and  his  wife's  sweater- 
knitting  appeal  are  merely  samples  of  the  show- 
man's ingenuity  in  maintaining  goodwill  and 
building  patronage. 


(ALBERT  S.  ROGELL  —  Director 

#»lay  by  Art  Arthur.  Albert  Duffy  and  Max  Lief 
a  Story  by  Mauri  Grashin  and  Robert  T.  Shannon 


U.  5.  Defense  Bonds 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


March  14,  1942 


Exhibitors  Add  Suggestions  for 
Streamlining  the  Press  Books 


Concrete  proposals  for  refinements  to  press 
books  as  advanced  by  Phil  Chakeres  through 
Showmen's  Trade  Review  have  turned  the 
spotlight  on  a  subject  which,  apparently,  long- 
has  been  under  discussion  in  exhibitor  circles. 

This  week  a  well-known  theatreman,  long  as- 
sociated with  circuit  operations  and  now  owner- 
manager  of  a  theatre  in  New  York  City  sug- 
gests a  title  for  the  "fact  column"  outlined  in 
STR  as  a  means  of  developing  all  selling 
angles  of  a  picture  and  co-ordinating  the  vari- 
ous exploitation  stunts,  publicity  stories,  etc., 
which  are  prepared  for  theatre  use.  The  district 
manager  of  a  prominent  New  York  circuit  sug- 
gests a  standard  size  for  all  press  books. 

The  name  for  the  "fact  column"  was  offered 
by  George  C.  Walsh,  of  the  Yorktown  Theatre, 
and  former  Paramount  associate  and  division 
manager,  whose  experience  has  covered  all 
phases  of  showmanship.  Walsh  suggests  that 
the  column  of  selling  statistics  prepared  in  a 
form  illustrated  in  last  week's  issue  be  called 
the  "Sell-It-Table." 

Every  Ounce  of  Drawing  Appeal 

In  commenting  on  the  idea  for  such  a  column 
of  statistics,  Walsh  writes  that  today  pictures 
must  be  sold  for  every  ounce  of  drawing  appeal 
they  contain  and  that  the  theatreman  must  de- 
pend upon  the  distributor  manuals  to  give  in  as 
concrete  form  as  possible  all  the  material  with 
which  theatreman  can  work  in  effecting  tieups 
with  fellow  merchants,  lobby  and  advance  thea- 
tre exploitation  display,  etc. 

The  suggestion  for  standardization  of  press 
books  as  to  size  comes  from  L.  B.  Freund,  divi- 
sion manager  of  the  Century  Circuit,  New  York. 
Following  are  the  reasons  set  forth .  by  Mr. 
Freund  for  standardization  of  size,  as  contained 
in  a  letter  to  STR  : 

"In  this  business,  just  like  any  other  busi- 
ness, a  good  workman  needs  good  tools  to  turn 
out  a  good  job. 

The  live  wire  showman  knows  that  his  best 
working  tools  are  the  all-important  Press  Books. 

"In  view  of  the  above,  I  would  like  to  make 
the  following  suggestion : 

"One  of  the  finest  campaigns  STR  could  put 


Fantasia'  Showmanship  Examples 

If  you  haven't  yet  played  Walt  Disney's  "Fan- 
tasia," here  are  two  examples  of  showmanship 
that  should  help  you  sell  the  film  to  your  public. 
Top:  With  a  light  blue  background  and  cutouts 
blown  up  from  stills,  Manager  John  Scharnberg 
of  the  Parkway  Theatre,  Madison,  Wis.,  ar- 
ranged an  eye-filling  front  for  the  engagement. 
Bottom:  A  theatre  in  Portland,  Ore.,  arranged 
this  display  in  a  music  shop  window. 


on,  would  be  to  induce  producers  and  distribu- 
tors to  agree  upon  a  standard  size  press  book. 

"The  way  we  get  them  now,  as  you  know,  is 
in  all  shapes  and  sizes.  If  the  press  books,  were 
of  uniform  size,  I  am  sure  the  men  in  the  field 
would  welcome  and  appreciate  the  change.  They 
could  then  keep  them  in  book  form  and  refer  to 
them  for  stunts  to  suit  the  picture  with  which 
they  deal,  as  well  as  for  future  reference  in  con- 
nection with  pictures  starring  the  same  players, 
directed  by  the  same  director,  etc. 

"As  a  suggestion,  a  convenient  size  for  filing 
would  be  about  9  by  12  inches." 


Tips  for  Economizing  in  the  Art  Shop 


The  display  man  can  do  lots  of  tricks  with 
mirrors — magicians  not,  by  any  means,  having 
a  monopoly  on  the  shiny,  reflective  and  illusion- 
creating  glass. 

We  illustrate  below  a  very  novel  and  mighty 
inexpensive  marquee  display,  especially  adap- 
table for  horror  and  thrill  pictures.  The  draw- 
ing shows  how  a  display  can  be  made  using  a 
head  from  a  24  sheet.  The  spectacular  effect 
is  gained  by  putting  mirrors  over  the  eyes.  A 
S  by  7  inch  mirrof**  for  each  eye  is  called  for 
in  the  illustration,  although  other  sizes  or 
proportions  can  be  used. 


Place  the  mirrors  at  a  slant  so  that  light 
picked  up  from  a  spot  or  flood  lamp  is  reflected 
downward  toward  the  sidewalk.  If  a  flasher  is 
used  for  the  spotlight,  a  blinking  effect  which 
gives  motion  and  added  realism  is  achieved. 


An  effective  "winking-eye"  display  can  be 
made  at  little  cost.  Use  sign  cloth  for  the  face. 
Outline  face  on  cloth  with  opaque  color — any 
ready  mixed  water  color  will  do.  The  top  eye 
lash  and  eye  ball  is  omitted  on  one  eye  on  the 
front  side  of  the  cloth  but  is  added  on  the 
reverse  side.  When  cloth  is  stretched  over  an 
illuminated  box  with  a  flasher  inside  you  get  the 
effect  of  one  closed  eye  when  light  is  out  and  two 
open  eyes  when  light  is  on.  The  common  button 
flasher  is  suggested,  as  a  quick  flash  is  needed  to 
get  the  proper  effect. 


Radio  and  School  Contest  Used  In 
Campaigns  on  'Tarzan' 

A  radio  contest  asking  listeners  to  name  pre- 
vious "Tarzan"  pictures  in  which  Johnny  Weiss- 
muller  appeared  was  landed  by  J.  Merrill,  Capi- 
tol, Wheeling,  W.  Va.,  as  a  highlight  of  his 
campaign  for  "Tarzan's  Secret  Treasure." 

"Why  I  like  the  Tarzan  pictures"  was  the 
subject  of  a  school  contest  set  by  H.  Kalmer, 
Manos,  Indiana,  Pa.,  on  the  same  picture. 


Ben  Cohn  'Whistle'  Winner 

First  prize  winner  in  Warner  Chicago  Thea- 
tres' recent  exploitation  contest  on  "Whistling 
in  the  Dark"  was  Manager  Ben  Cohn  of  the 
Frolic  Theatre,  whose  cash  award  was  $50. 
Manager  R.  Kennedy  of  the  Symphony  copped 
second  prize  of  $25. 


Plan  Magazine  Tieups 
To  Select  'Cover  Girls' 

A  tieup  involving  15  leading  magazines,  a 
like  number  of  popularly-chosen  cover  girls  and 
actual  shots  of  top-flight  celebrities  in  a  Stork 
club  sequence  has  been  concluded  by  Columbia 
Pictures  for  the  forthcoming  Rita  Hayworth 
film,  "Cover  Girls." 

Included  among  the  magazines,  which  have 
an  overall  circulation  of  24,000,000,  are  Harpers 
Bazaar,  Cosmopolitan,  Colliers,  Ladies  Home 
Journal,  Vogue,  Woman's  Home  Companion, 
American,  Magazine,  Liberty,  Look,  Life,  Es- 
quire, Coronet  Rcdbook  and  Mademoiselle. 

Each  magazine  is  conducting  its  own  poll  to 
determine  its  own  cover  girl,  who  will  appear 
in  the  picture  as  such.  Large  blowups  of  the 
publications  will  be  a  feature  of  the  film. 

Sam  Bischoff  has  been  selected  to  produce 
"Cover  Girls"  and  Andor  DeSoos  and  John 
Kafka  are  at  work  on  an  original  script.  Pro- 
duction will  begin  in  the  Summer. 

Tieups  with  radio  and  other  media  for  maxi- 
mum exploitation  are  being  arranged.  Class 
photographers  and  leading  model  agencies  will 
be  involved. 

The  girls  selected  by  the  magazines  will  be 
placed  under  contract  b-r  Columbia,  which  will 
have  the  right  to  pick  up  the  options  on  the  most 
promising.  Each  will  be  sent  to  the  studio 
voice  and  acting  school  under  Josephine  Hutchin- 
son in  preparation  for  her  featured  role  in 
"Cover  Girls." 

Announcements  of  their  selection  will  begin 
breaking  in  May  and  June.  Prior  to  their  de- 
parture for  Hollywood  they  will  be  given  a 
partv  at  the  Stork  club  which  will  become  an 
actual  scene  of  the  photoplay.  Leading  celebri- 
ties will  be  invited  to  the  Stork  club  to  be  filmed 
there.  They  will  be  paid  the  Guild  scale  as 
actors,  the  money  going  to  charity.  For  story 
action  the  club  will  be  reproduced  on  the  Coast. 

The  cover  girls  also  will  meet  leading  ad- 
vertisers and  agency  personnel  at  a  luncheon 
preceding  their  trip  to  the  coast.  After  the  film- 
ing in  Hollywood,  they  will  be  sent  on  a  coast- 
to-coast  tour  of  army  camps  and  naval  bases 
during  which  thev  will  sell  Defense  Bonds.  They 
will  then  be  available  for  openings  of  the  picture 
and  for  promotion  of  their  own  magazines. 


Team  Gets  Gold  Footballs 

Gold  footballs  presented  by  Mickey  Rooney 
and  Judy  Garland  to  the  local  all-conference 
high  school  football  team  got  a  lot  of  publicity 
on  "Babes  on  Broadway"  for  James  Eshelman, 
Paramount,  St.  Paul. 


Yellen's  'Dive  Bomber'  Display 

This  atmospheric,  realistic,  eye-arresting  display 
on  Warners'  "Dive  Bomber"  was  used  in  the 
lobby  of  the  DeLuxe  Theatre,  Bronx,  N.  Y.,  by 
Manager  S.  Yellen.  Included  in  the  layout:  a 
real  airplane  engine,  a  real  machine  gun,  one 
parachute  and  three  model  airplanes.  Display 
drew  a  great  deal  of  attention,  Yellen  reports. 


From  Coast  To  Coast 

to  welcome       $//ek  gg+aM 


■ 
■ 


EDWARD  SMALL  presents 

DONLEVY 

MIRIAM  PRESTON 

HOPKINS  FOSTER 


with  Harold  Huber  •  Philip  Reed  •  Gloria  Holden 
Douglass  Dumbrille  *  Sharon  Douglas  •  Bill  Henry 

Directed  by  Edwin  L  Marin   •  Screenplay  by  George  Bruce  •  Based  on  the  story 
"A  Whiff  of  Heliotrope"  by  Richard  Washburn  Child 

RELEASED  THRU  UNITED  ARTISTS 


Page  26  SHOWMEN'S    TRADE    REVIEW  March  14,  1942 


 Stands  For  Victory  In 

Your  Campaign  on  "Mister  V" 


V-  ■  Leslie  Howard  has  long  been  a  name 
to  conjure  when  dealing  with  movie  audi- 
ences. He  isn't  romantic  or  dashing  but 
there  is  something  about  him  that  makes  women 
sigh.  Therefore,  use  his  name  as  your  biggest 
selling  slant  on  his  newest  picture,  "Mister  V." 
Of  course,  it  isn't  strange  that  he  is  one  of  the 
screen's  most  popular  actors,  since  he  has  been 
in  some  of  the  biggest  pictures  of  all  time.  That 
immediately  suggests  the  necessity  of  running 
a  contest  to  remind  your  audiences  of  some  of 
his  past  successes.  At  the  same  time,  such  a 
contest  serves  to  bring  his  name  up  again — a 
necessary  precaution  since  he  has  not  been  seen 
in  a  picture  since  "Gone  With  The  Wind,"  first 
released  in  1939. 

V-  •  One  way  to  put  over  Leslie  Howard 
is  to  run  a  series  of  stills  in  the  newspaper 
or  in  your  program,  of  scenes  from  past 
Howard  successes.  There  are  mats  available 
for  the  purpose  or  you  can  dig  up  your  own. 
The  mats  include  scenes  from  "Gone  With  The 
Wind,"  "Pygmalion,"  "Of  Human  Bondage" 
and  "The  Petrified  Forest." 

V-  ■  Another  way  to  put  over  Leslie 
Howard  is  to  sell  the  fact  that  his  role  in 
"Mister  V"  is  a  combination  of  the  parts 
he  played  in  two  of  his  previous  pictures — "The 
Scarlet  Pimpernel"  in  which  he  rescued  people 
from  the  hands  of  the  French  Revolutionists 
and  "Pygmalion"  in  which  he  played  the  role 
of  absent  minded  professor.  This  fact  will  un- 
doubtedly strike  the  fancy  of  a  film  editor  or 
critic  as  both  pictures  were  acclaimed  by  the 
critics.  It  should  therefore  be  easy  to  get  pub- 
licity on  this  fact. 

"If  You  Met  a  Spy  .  .  ." 

V-  •  In  the  picture,  Leslie  Howard  acts 
as  a  sort  of  English  Fifth  Columnist  in 
Germany  before  the  War.  This  suggests 
a  contest  based  on  the  idea  "What  would  you 
do  if  you  met  a  spy?"  Newspapers  would  be 
likely  to  grab  at  an  idea  of  this  kind  as  there 
has  been  a  great  deal  of  talk  about  Fifth  Col- 
umnists in  certain  parts  of  the  country  recently. 
The  contest  should  be  limited  to  150  words  and 
prizes  of  guest  tickets  should  be  given  with  a 
Defense  Stamp  as  first  prize. 

V-  •  —  At  one  point  in  the  picture  Howard 
stands  in  the  position  of  and  in  the  clothes 
of  a  scarecrow -and  in  this  guise  aids  sev- 


I 

Spreading  the  'Mister  V  Mystery 

How  one  exhibitor  spread  the  "Who  is  'Mister 
V?"  mystery  throughout  the  community  is  re- 
vealed in  the  photo  above,  which  shows  two  of 
the  200  signs  placed  conspicuously  around  Roches- 
ter, N.  Y.,  by  Lester  Pollock,  manager  of  Loew's. 


Screenplay  by  Anatole  de  Grunwald.  Based  on  an 
original  story  by  A.  C.  McDonnell  and  Wolfgang 
Wilhelm.    Produced  and  directed  by  Leslie  Howard. 


eral  prisoners  of  the  Nazis  to  escape.  In  order 
to  publicize  this  point,  put  a  scarecrow  in  the 
lobby  with  a  teaser  line  like,  "How  can  a  scare- 
crow thwart  the  Nazis  ?" 

V-  •  —  A  wonderful  newspaper  tieup  can  be 
obtained  by  using  the  fact  that  in  the  pic- 
ture, the  editor  of  an  anti-Nazi  newspaper 
is  arrested  and  imprisoned  by  the  Nazis.  To 
properly  put  over  this  stunt  to  your  editor,  pick 
an  issue  which  has  a  particularly  sharp  anti- 
Nazi  editorial  or  news  item,  something  which 
shouldn't  be  too  hard  to  find  these  days,  and 
have  your  artist  letter  in  very  bold  strokes  across 
the  front  page,  "Wanted — the  editor  of  this 
newspaper."  See  your  editor  and  point  out  to 
him  that  "Mister  V"  which  is  coming  to  your 
theatre  has  a  great  deal  of  interest  in  it  for 
lovers  of  freedom.  With  his  permission,  put 
your  marked  newspaper  on  a  lobby  board.  If 
he  is  willing  (and  he  certainly  should  be)  ar- 
range to  get  a  number  of  extra  pages  and  have 
them  imprinted  with  red  or  heavy  black  type 
with  the  same  copy  adding  "But  Mister  V  com- 
ing to  the  Strand  will  get  him  out." 

V-  -  Since  "V"  is  the  most  popular  letter 
of  the  alphabet  these  days,  it  would  be  a 
good  bet  to  get  mcchants  to  line  up  their 
merchandise  in  the  shape  of  a  "V."  This  is 
easily  done  and  each  can  carry  a  still  on  the 
picture  as  well  as  copy  urging  purchase  of  De- 
fense Stamps  and  Bonds  and  other  selling  copy. 

Parody  Lyrics  for  Song 

V-  •  —  As  a  sort  of  theme  song  Leslie  How- 
ard in  his  role  as  Mister  V  whistles  the 
first  few  bars  of  "There  Is  a  Tavern  in  the 
Town,"  a  well  known  and  long  popular  song. 
Use  this  wherever  practical :  for  example  any 
radio  spot  announcements  should  be  preceded 
by  a  few  bars  of  the  tune  whistled ;  an  exploita- 
tion record  should  have  it  played  frequently. 
Another  stunt  would  be  to  have  a  contest  for 
parody  lyrics  on  the  song.  This  stunt  is  sug- 
gested by  the  fact  that  in  the  picture,  the  Ges- 
tapo agent  miscalls  the  tune  as  "There's  an  Inn 
in  the  Village."  Prizes  should  be  awarded  for 
the  best  lyrics  along  this  and  similar  lines. 

V-  •  There's  an  illustration  which  has 
been  used  in  some  of  the  ads  and  in  the 
herald,  the  insert  card  and  the  poster  paper, 
portraying  Leslie  Howard  with  both  hands 
raised,  the  fingers  forming  a  "V."  It  would  be 
a  good  idea  to  cut  one  out  from  the  24  sh^et 
and  mount  it  atop  the  marquee.  Use  this  Hea 
also  on  your  programs,  perhaps  as-  the  center 
of  a  lobby  display  and  also  in  all  advertising. 

V'  ■  —  Leslie  Howard  fools  the  Gestapo 
with  his  impersonation  of  an  American 
iournalist  in  the  picture.  Using  a  still  of 
him  in  his  make-up  as  this  character  alongside 
of  a  regular  picture  of  him,  run  a  contest  for 
favorite  impersonations.  There  are  plenty  of 
well  known  ones,  in  the  movies  and  out ;  for  in- 
stance, Mickey  Rooney  did  some  in  a  recent 
picture. 


V-  Biggest,  most  spectacular  and  most 
successful  stunt  pulled  in  connection  with 
the  New  York  opening  of  "Mister  V"  was 
a  contest  in  which  the  aid  of  the  New  York  I 
Journal  American  was  enlisted  and  obtained.  A 
character  known  as  "Mister  V"  went  about  vari-  'jfl 
ous  parts  of  the  city  at  designated  points.  No 
picture  of  him  was  printed  but  each  day's  story 
was  illustrated  with  a  picture  of  Leslie  Howard. 
The  first  person  to  identify  "Mister  V"  was 
given  a  $2.50  book  of  Defense  Stamps.  Those  M 
who  received  the  stamps  were  then  invited  to 
participate  in  a  still  bigger  contest  in  which 
$100,  $50  and  $25  Defense  Bonds  were  prizes 
for  the  best  letter  of  not  more  than  100  words 
stating  why  the  writer  is  a  "Mister  V"  and  what 
he,  or  she,  an  ordinary  citizen,  is  doing  for  the 
defense  and  ultimate  victory. 

V -  There  are  a  number  of  radio  an- 
nouncements suggested  in  the  press  book. 
To  add  a  little  interest  to  them  start  them 
off  either  with  a  man  whistling  "There  Is  a 
Tavern  in  the  Town"  or  have  the  first  few  bars 
of  Beethoven's  Fifth  Symphony  played  on  the 
piano. 

Howard  as  Triple  Threat  Artist 

V-  •  It  might  be  well  to  point  out  in  all 
publicity  and  advertising  that  Leslie  How- 
ard not  only  enacts  the  principal  role  but 
also  produced  and  directed  "Mister  V."  Only 
Charlie  Chaplin  and  Orson  Welles  are  triple 
threat  artists  of  this  type  and  his  work  (or 
works)  in  this  picture  puts  Leslie  Howard  on 
a  plane  with  them,  your  stories  can  point  out. 


V. . .  —  In  the  picture,  Howard  plays  the 
role  of  an  absent-minded  college  professor. 
Use  this  fact  as  the  peg  on  which  to  hang 
a  contest  for  the  best  stories  about  absent- 
minded  professors  using  guest  tickets  as  the 
prizes. 

V. . .  —  A  great  many  books  have  been  writ- 
ten   about    the    underground  movement 
against  the  Nazis  of  which  "Mister  V"  is 
a  symbol.    Arrange  a  display  of  these  books  in 
the  local  library  with  appropriate  placarding. 

V. .  —  Whatever  selling  you  do,  remember 
that  the  two  principal  elements  to  sell  are 
Leslie  Howard  and  an  anti-Nazi  picture. 
Concentrating  on  these  two  things  will  keep  the 
campaign  within  bounds  and  at  the  same  time 
obtain  maximum  results. 

Use  This  Ready-Made  Campaign 


Also,  for  your  convenience,  below 
are  some  recent  releases  and  their 
Showmanalysis  publication  dates 


A  Bedtime  Story  Jan.  3 

Feminine  Touch  Oct.  11 

Glamour    Boy  Dec.  6 

International  Squadron  Oct.  4 

Joan  of  Paris  Feb.  7 

Johnny  Eager  Jan.  31 

Kathleen   Dec.  20 

Lady  For  a  Night  .Jan.  17 

Lady  Is  Willing  Feb.  14 

Men  In  Her  Life  Nov.  29 

Moon  Over  Her  Shoulder  Oct.  18 

One  Foot  in  Heaven  Nov.  1 

Sleepytime  Gaf   Mar.  7 

Sundown   Oct.  25 

Suspicion     Nov.  22 

Two-Faced  Woman  Nov.  8 

Young  America  Jan.  10 


V-  The  picture  is  well  adapted  to  a 
teaser  campaign.  In  New  York  for  the 
Rivoli  Theatre  engagement,  a  series  of  ads 
was  run  each  with  different  copy  but  each  men- 
tioning the  title  of  the  picture  and  the  playdates. 
Special  posters  were  used  bearing  only  the  copy, 
"Mister  V  is  Coming."  Also  available  are  spe- 
cial stickers  bearing  the  same  copy  which  can 
be  used  on  automobile  windshields,  store  win- 
dows, telephone  booths,  etc. 


March  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


Heagler  and  Carter  Stress  Horror 
In  Exploiting  'Swamp  Water' 

The  horror  angle  was  played  up  strongly  for 
the  engagement  of  "Swamp  Water"  at  the  Pix 
Theatre,  St.  John, 
Kansas.  Publicity  men 
Robert  Heagler  and 
Tom  Carter  of  the 
Weber  Circuit,  which 
operates  the  Pix  and 
three  other  houses  in 
central  Kansas,  placed 
cross  and  skull  dis- 
plays in  flagpole  holes 
along  the  principal 
streets  of  St.  John  {see 
cut),  promoted  a  win- 
dow display  of  live 
alligators,  distributed 
3,000  handbills  and 
"horror  -  fied"  local 
newspaper  ads. 

That  their  campaign 
had  the  desired  results 
is  a  foregone  conclu- 
sion, for  when  it  was 
completed  practically 
everyone  in  the  Kan- 
sas town  must  have  been  cognizant  of  the  show- 
ing of  the  20th  Century-Fox  film. 


Budding  Pbe&tUfe  fpn,  Pnxi^ti 


Musical  Society  Cooperates 

Cooperation  of  the  local  musical  society  was 
obtained  by  Pat  Notaro,  Columbia,  Sharon, 
Pa.,  as  a  feature  of  his  "Smilin'  Through" 
campaign.  He  arranged  with  them  to  send  out 
750  cards  under  their  imprint  urging  recipients 
and  their  friends  to  see  the  film. 


The  Theatreman  Wins  Regard 
by  Making  His  Enterprise  an 

Elevating  your  theatre  to  the  plane  where  it 
is  accepted  with  the  same  regard  as  is  given  to 
the  school,  church,  and  other  institutional  fac- 
tors in  community  life,  is  the  one  certain  way 
of  guaranteeing  regular  attendance. 

Admitted  that  each  situation  is  plagued  with 
inherent  peculiarities,  that  are  only  solvable  by 
the  manager  in  charge  and  must  be  treated  indi- 
vidually, for  the  most  part  the  manner  of  ap- 
proach to  high  public  favor  is  general  in  pro- 
cedure. Briefly  stated  the  institutional  program 
consists  of  putting  forth  a  genuine  effort  to  gain 
the  esteem  and  confidence  of  the  public.  It 
should  emphasize  institutional  character  and  ser- 
vice rather  than  product  merit ;  it  should  be 
informative  and  explanatory ;  and,  above  all,  it 
should  further  the  interests  of  the  people  to 
whom  it  is  directed. 

Today  the  war  effort  takes  precedence  over 
everything  else  and  offers  the  least  line  of  re- 
sistance, but  there  are  many  other  important 
ways  in  which  you  can  convince  the  people  you 
serve  that  your  interest  in  their  general  well 
being  and  the  progress  of  the  community  as  a 
whole,  is  genuine  and  sincere.  It  is  this  evi- 
dence of  unselfishness  that  will  attract  to  you 
and  your  theatre  the  respectful  friendships  that 
create  good  will. 

Diverting  part  of  your  effort  to  the  enter- 
tainment of  crippled  children ;  seeing  that  the 
maimed  and  seriously  afflicted  are  your  guests 


Religious  Art  Display,  Newspaper  Tieup, 
Help  Swell  'Dumbc/  Attendance  for  Soriero 


With  the  playing  of  "Dumbo"  at  the  United 
Artists  Theatre,  Los  Angeles,  Manager  Thomas 
D.  Soriero  had  the  opportunity  to  inaugurate  a 
campaign  that  would  serve  a  two-fold  purpose : 
make  the  theatre-going  public  religious-minded 
and  the  religious-minded  public  theatre-going. 
And  he  made  the  most  of  it,  for  as  Soriero  him- 
self puts  it,  "the  religious  angle  ...  is  so  much 
needed  today." 

He  arranged  a  lobby  display  of  forty  Wheeler 
Transparencies  featuring  in  proper  order  mas- 
terpieces of  the  Life  of  Christ  in  keeping  with 
the  tone  of  the  President's  proclamation  to  make 
New  Year's  Day  one  of  prayer,  "so  that  this 
nation  and  those  allied  with  us  may  be  able  to 
preserve  the  security  of  our  individuals." 

To  clergymen  and  other  prominent  men  in 
Los  Angeles  Soriero  sent  post  cards  calling  at- 
tention to  the  display  and  to  the  screen  attrac- 
tion, "Dumbo."  Many  favorable  comments  were 
received  from  parents  and  their  children  on  the 
religious  angle.  The  exhibit  was  on  view 
throughout  the  run  of  the  Walt  Disney  feature- 
length  cartoon,  which  ran  two  weeks  and  five 
days. 

An  article  in  the  Examiner  in  which  the 
churches  commended  the  President's  proclama- 
tion was  brought  home  to  the  minds  of  people 
who  viewed  the  transparencies,  and  this  caused 
word-of-mouth  comment  which  helped  build 
box-office  receipts.  Likewise,  a  colorful  built- 
in  front  on  "Dumbo"  attracted  the  attention  of 
pedestrians,  motorists  and  street  car  riders.  Free 
radio  announcements  were  broadcast  daily  over 
five  stations,  and  much  publicity  was  given  in 
fourteen  of  the  leading  neighborhood  news- 
papers. 

Another  stunt  which  netted  Soriero  valuable 
publicity  was  an  arrangement  whereby  a  thou- 
sand Herald-Express  carriers  held  a  meeting 
for  their  Defense  Stamp  drive  at  the  theatre. 
Prominent  movie  stars  appeared  in  person,  as 
well  as  other  well  known  individuals,  to  speak 
to  the  boys  and  to  urge  them  to  put  everything 
they  had  in  the  drive.    A  picture  was  taken 


showing  the  boys  in  front  of  the  theatre,  with 
the  "Dumbo"  display  in  the  background — smart, 
this  Soriero — and  the  picture  appeared  as  a 
three-column  cut  in  the  Herald-Express,  help- 
ing still  further  to  draw  attention  to  "Dumbo." 


During  the  engagement  of  RKO  Radio's  "Dumbo" 
at  the  United  Artists  Theatre,  Los  Angeles,  Man- 
ager Thomas  D.  Soriero  won  much  goodwill  by 
displaying  transparencies  (top)  of  the  Life  of 
Christ.  He  attracted  still  further  attention  to 
the  feature-length  cartoon  by  permitting  the 
Herald-Express  boys  to  hold  a  Defense  Stamp 
drive  at  the  theatre.  Part  of  the  group  (bottom) 
posed  in  front,  with  the  picture  landing  in  the 
cooperating  paper. 


and  Respect  of  His  Public 
Asset  to  His  Community 

at  frequent  intervals ;  lending  your  facilities  to 
every  cause  for  the  general  good  of  your  com- 
munity ;  assisting  in  the  planning  of  periodic 
events  for  special  occasions  that  must,  of  neces- 
sity, take  place  outside  the  theatre  at  consequent 
loss  of  business ;  aiding  the  membership  drives 
of  various  civic  welfare  groups ;  participating 
in  every  possible  event  outside  your  theatre 
that  will  evidence  your  unselfishness  and  call 
favorable  attention  to  you  and  your  enterprise. 
These  are  just  a  few  of  the  many  ways  that  you 
can  go  about  making  the  kind  of  impression 
that  will  attract  patronage. 

To  be  more  specific,  the  following  example 
comes  from  the  Gloria  Theatre,  Urbana,  Ohio, 
one  of  the  Chakeres,  Ohio  Theatres : 

The  manager  received  a  phone  call  asking  if 
accommodations  could  be  provided  for  a  patron 
in  a  wheel  chair.  Arrangements  were  made 
and  the  patron  proved  to  be  a  lady  79  years  of 
age  who  had  never  witnessed  a  talking  picture. 
She  had  been  confined  to  a  wheel  chair  for  20 
years  and  been  paralyzed  since  babyhood.  The 
manager  took  a  personal  interest  in  showing  her 
around  the  theatre  and  in  the  process  encountered 
many  of  her  acquaintances  who  were  all  sur- 
prised and  pleased  at  the  attention  shown  her. 
Newspapers  carried  the  story  prominently  and 
it  is  hard  to  conjecture  in  how  many  other  ways 
the  theatre  profited  from  her  visit. 

Personal  attention  to  matters  of  this  kind  is 
important  as  it  serves  to  illustrate  your  sympa- 
thetic understanding  in  terms  that  strike  a 
responsive  chord  in  everyone  who  witnesses 
your  conduct. 

There  is  no  single  unit  of  your  operation 
that  can  build  as  much  good  will  for  your  thea- 
tre as  your  service  staff.  The  girl  who  sells  the 
ticket ;  the  man  at  the  door ;  and  the  usher  who 
directs  the  patron  to  a  seat ;  are  all  your  per- 
sonal representatives  and  should  reflect  your 
appreciation  of  the  customers'  attendance.  Too 
much  time  cannot  be  spent  in  training  the  ser- 
vice staff  in  courteous  treatment.  An  untrained 
or  discourteous  staff  can  totally  ruin  your  every 
advertising  effort  and  a  well  trained  staff  can 
make  the  customer  want  to  return  again  and 
again  regardless  of  attraction  merit. 

Patrons  Desire  Polite  Courtesy 

Don't  allow  overly  effusive  or  military  rigid- 
ness  in  the  bearing,  manner  or  speech  of  your 
staff  members.  Polite  courtesy  with  friendly 
warmth  is  what  most  people  in  this  country  find 
desirable.  It  is  by  this  manner  that  you  can 
best  impress  them  pleasantly  that  your  interest 
in  their  comfort  and  pleasure  does  not  end  when 
their  money  passes  across  the  ticket  wicket.  The 
service  member  who  learns  to  know  regular 
patrons  ;  where  they  like  to  sit ;  how  many  are 
usually  in  their  party ;  is  able  to  call  them  by 
name ;  etc.,  is  a  decided  asset.  Everybody  likes 
to  be  recognized  and  will  endeavor  to  persuade 
their  friends  to  accompany  them  to  places  where 
they  are  seemingly  shown  individual  courtesies. 

One  Southern  chain  operator  is  insistent  that 
his  doormen  memorize  at  least  ten  different  ex- 
pressions with  which  to  speed  departing  patrons 
of  late  shows,  and  at  other  times  when  the 
traffic  is  not  too  heavy.  These  doormen  have 
some  pleasantry  to  pass  to  every  outgoing  cus- 
tomer. One  will  be  wished  the  conventional 
"good  night"  ;  the  next  will  hear,  "I  hope  you 
enjoyed  the  show";  still  another,  "Be  sure  to 
come  see  us  again."  In  this  manner  each  patron 
gets  the  impression  of  personal  attention  which 
would  not  be  the  case  if  given  the  same  "good 
night."  This  courteous  attention  has  undoubtedly 
been  found  profitable  as  the  chain  is  one  of  the 
largest  and  most  prosperous  in  the  nation. 

Make  your  service  staff  a  part  of  your  plan 
to  attain  for  your  theatre  a  spot  right  at  the 
top  of  your  community  institutions. 


Page  28 


STR  West  Coast  Offices 


Guaranty  Building 


6331  Hollywood  Blvd.        Hollywood,  Calif.        Telephone,  Hollywood  1390 


PROGRAM  NOTES  FROM  THE  STUDIOS 

Butler  Directs  'Treasure  Chest'/  Loew-Lewin  Sign  Doris  Dudley/ 
2M  ore  Ellery  Queen  Features/  M  GM  Buys' If  Winter  Comes' 


"The  Desert  Song,"  film  version  of  the 
popular  Sigmund  Romberg  operetta  to  be 
made  by  Warner  Bros.,  will  be  directed  by 
Robert  Florey  and  feature  Dennis  Morgan 
and  Irene  Manning.  The  picture  is  slated 
for  early  production. 


David  Butler  has  been  signed  by  Samuel 
Goldwyn  to  direct  "Treasure  Chest,"  co- 
starring  Bob  Hope  and  Dorothy  Lamour. 
Butler,  currently  directing  the  pair,  and  Bing 
Crosby,  in  Paramount's  "Road  to  Morocco," 
will  report  to  the  Goldwyn  studio  at  its  con- 
clusion. The  supporting  cast  is  now  being 
lined  up. 


Gregory  Ratoff  is  testing  for  characters  to 
appear  in  "Strictly  Dynamite,"  which  he  di- 
rects for  20th  Century-Fox.  "Down  To  The 
Sea  In  Ships,"  originally  scheduled  for  Rat- 
off,  will  be  held  over  until  later  in  the  year. 


To  lend  authenticity  to  Pearl  Harbor  scenes 
in  "Submarine  Raider,"  which  headlines  John 
Howard  and  Marguerite  Chapman,  Columbia 
will  use  several  hundred  feet  of  film  actually 
taken  near  the  base. 


Wheeler  Oakman,  Tristram  Coffin,  Jack  Mul- 
hall  and  Eleanor  Counts.  The  comedy  stars 
ZaSu  Pitts  and  Roger  Pryor.  Jean  Yar- 
brough  is  directing  for  Producer  Lindsley 
Parsons,  from  Harry  Hervey's  story. 


Stage  actress  Doris  Dudley  has  been  signed 
by  Loew-Lewin  for  an  important  role  in  the 
forthcoming  United  Artists  production,  "The 
Moon  and  Sixpence."  Herbert  Marshall  and 
George  Sanders  have  the  male  leads  in  the 
picture.  Al  Lewin  directs. 


Harry  Grey,  Republic  producer,  has  an- 
nounced that  Gene  Autry  will  make  "Beyond 
the  Great  Divide"  before  joining  his  rodeo 
show  for  a  tour.  The  picture  will  start  as 
soon  as  "Home  in  Wyoming"  is  completed. 


"Ellery  Queen's  Greek  Coffin  Mystery"  and 
"Ellery  Queen  and  the  Woman  in  Black," 
seventh  and  eighth  in  the  popular  series  pro- 
duced by  Larry  Darmour,  will  go  before  the 
cameras  within  the  next  two  months.  William 
Gargan  and  Margaret  Lindsay  are  starred  in 
the  detective  yarns. 


WANDERING 

AROUND 
HOLLYWOOD 

miilt  the  "QlcUutufi" 


John  Peere  Miles,  known  as  "silent  Johnny" 
to  his  pals,  is  over  at  Culver  City  dishing  out 
the  blurbs  for  the  new  Loew-Lewin  produc- 
tion, "The  Moon  and  Sixpence"  which 
United  Artists  will  release.  According  to 
Johnny,  George  Sanders  claims  love  inter- 
feres with  his  work  .  .  .  but  we  don't  be- 
lieve him. 


The  Warner  Bros,  publicity  department 
must  be  slipping.  We  received  about  three 
reams  of  "blurbs"  in  the  past  ten  days  with- 
out one  mention  of  Errol  Flyn. 


Harry  Sherman  wants  the  world  to  know 
that  Bill  "Hoppy"  Boyd  is  playing  just  a 
plain  cowboy  detective,  without  disguise  in 
"Undercover  Man."  In  his  last  four  pictures, 
Bill  has  been  a  desert  fighter,  a  lumber- 
jack, a  tinhorn  gambler  and  an  English  dude. 
P.  S.  He  still  "wears"  his  horse. 


John  Litel  and  Olive  Blakeney,  who  have 
portrayed  Mr.  and  Mrs.  Aldrich  in  the  last 
three  Aldrich  Family  pictures,  were  optioned 
by  Paramount. 


Cast  additions  to  Monogram's  "Aunt  Emma 
Paints  the  Town"  include  Douglas  Fowley, 


"Greetings,  Mr.  Chaplin" 

Mickey  Rooney  greets  Charlie  Chaplin  at  the 
preview  of  Chaplin's  "The  Gold  Rush,"  which  has 
been  re-made,  with  words  and  music.  Mickey 
was  six  years  old  when  "The  Gold  Rush,"  in  its 
original  form,  became  the  biggest  box-office 
picture  of  its  year,  1925.  Like  the  original,  the 
new  version  will  be  released  by  United  Artists. 


Pat  O'Brien  goes  to  RKO  to  star  in  three 
pictures  which  will  figure  importantly  in  the 
company's  1942-43  production  schedule.  First 
vehicle  will  be  "Pay  To  Learn,"  screen  adap- 
tation pf  the  Saturday  Evening  Post  story. 


Orson  Welles  has  scheduled  an  untitled 
adventure  story,  starring  Dolores  Del  Rio, 
to  be  shot  in  Mexico  after  completion  of 
"Journey  Into  Fear." 


Bill  George,  Harry  Sherman's  latest  "find," 
will  be  known  on  the  screen  as  Bennett 
George.  The  newcomer  makes  his  screen 
debut  as  Bill  Boyd's  sidekick  in  the  current 
Hopalong  Cassidy  picture,  "Undercover 
Man." 


Helen  Parrish,  who  started  at  Universal 
several  years  ago  in  Deanna  Durbin's  first 
picture,  "Three  Smart  Girls,"  winds  up  her 
contract  in  April.  Miss  Parrish  is  currently 
on  loan  to  Columbia  for  "He  Kissed  the 
Bride." 


Producer-Director  Edward  H.  Griffith  will 
test  Gina  Mori,  Gypsy  dancer  now  on  her 
first  American  tour  with  her  own  troupe,  for 
a  role  in  "Frenchman's  Creek,"  his  next  at 
Paramount.  The  test  will  be  made  when  Mori 
comes  to  the  coast  next  month. 


"If  Winter  Comes,"  famous  novel  by 
A.  S.  M.  Hutchinson,  has  been  purchased 
by  MGM  for  early  production  under  the 
supervision  of  Pandro  S.  Berman. 


The  $10,000  donation  from  Major  W.  S. 
Van  Dyke  II  to  the  Motion  Picture  Relief 
Fund,  will  provide  a  four  unit  cottage  at  the 
Woodland  Hills  Country  House  for  film  in- 
dustry artists  and  workers,  it  was  announced 
by  Fund  officials. 


When  a  Hollywood  star  finds  himself  with 
a  two  or  three  day  vacation,  he  gets  away 
from  it  all  by  putting  on  a  half-dozen  shows 
at  one  of  the  local  Army  Camps;  a  swell 
way  to  spend  a  vacation.  Nice  work,  gen- 
tlemen. 


Mervyn  LeRoy,  the  man  who  found  Lana 
Turner,  has  another  discovery  up  his  sleeve 
in  the  person  of  Kay  Medford,  an  attractive 
blonde  who  has  never  had  a  stage  or  screen 
engagement.  If  the  newcomer  is  half  as 
good  as  Lana,  we'll  change  LeRoy's  name 
to  Columbus. 


We  wonder  who  started  all  the  "noise" 
about  an  Academy  Award  recount,  and  at  this 
late  date.  If  you're  interested,  and  we  know 
you're  not,  the  shindig  looked  okay  from 
where  we  were  sitting,  even  though  we  did 
not  agree  on  ALL  the  winners. 


A  couple  of  well  assorted  orchids  to  Bud 
Abbott  and  Lou  Costello  for  "Bomber  Fund, 
Inc.,"  organized  to  handle  the  funds  they 
raised  for  a  bomber.  Bud  and  Lou  plan  to 
turn  the  money,  $350,000,  over  to  President 
Roosevelt  personally  at  the  White  House. 
What  a  perfect  "Keep  'Em  Flying"  spirit. 


"Friendly  Enemies"  Finished 

Producer  Edward  Small  wound  up  shooting 
on  "Friendly  Enemies,"  three  days  ahead  of 
schedule,  and  plans  to  have  the  editing  com- 
pleted for  release  immediately  after  Easter.  Allan 
Dwan  directed  with  Charles  Winninger  and 
Charlie  Ruggles  in  the  title  roles  with  James 
Craig,  Nancy  Kelly,  Otto  Kruger  and  Ilka 
Gruning.  The  film  is  a  picturization  of  the 
smash  stage  hit  of  the  same  name. 


March  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


Ben  Kalmenson,  Warner  Bros,  general  sales  man- 
ager, visits  James  Cagney  on  the  set  of  "Yankee 
Doodle  Dandy,"  film  story  of  the  life  of  George 
M.  Cohan,  in  which  Cagney  has  the  leading  role. 
Kalmenson  spent  several  days  at  the  studio  con- 
ferring on  forthcoming  product. 


UOLLVVV  O  O  II 
STUDIO 
BiOUXD-UP 


COLUMBIA 

RETURN  OF  THE  ROUGH  RIDERS — Principals  : 
Charles  Starrett.  Russell  Hayden.  Director,  William 
Berke. 


METRO-GOLDWYN-MAYER 

SECRET  OPERATOR  (T.T.) — Principals:  Lee  Bow- 
man, Jean  Rogers,  William  Post,  Jr.,  Mona  Maris. 
Director,  George  Sidney. 

JACKASS   MAII  Principals:    Wallace   Beery,  Mar- 

jorie  Main,  J.  Carroll  Naish,  Darryl  Hickman.  Di- 
rector. Norman  McLeod. 

APACHE  TRAIL — Principals:  William  Lundigan, 
Donna   Reed.    Director,  Richard  Rosson. 


MONOGRAM 

MARSHAL  OF  SUNDANCE — Principals:  Ray  Cor- 
rigan,  John  King,  Max  Terhune.  Director,  S.  Roy 
Luby. 


PRODUCERS 

ROLLING  DOWN  THE  GREAT  DIVIDE— Prin- 
cipals:  Bill  (Radio)  Boyd,  Art  Davis,  Lee  Powell, 
Wanda  McKay.    Director,  Peter  Stewart. 

REPUBLIC 

IN  OLD  CALIFORNIA— Principals:  John  Wayne, 
Binnie  Barnes.    Director,  William  McGann. 

20TH  CENTURY-FOX 

STRICTLY  DYNAMITE— Principals:  Betty  Grable, 
Victor  Mature,  John  Payne,  James  Gleason.  Director, 
Gregory  Ratoff. 

LOVES  OF  EDGAR  ALLAN  POE— Principals : 
Linda  Darnell,  John  Shepperd.  Director,  Harry 
Lachman. 


UNIVERSAL 

HALFWAY  TO  SHANGHAI  —  Principals:  Irene 
Hervey,  Kent  Taylor,  Henry  Stephenson,  J.  Edward 
Bromberg.    Director.  John  Rawlins. 

SHOWDOWN— Principals:  Don  Terry,  Leo  Carrillo, 
Andy  Devine,  Elyse  Knox.   Director,  Christy  Cabanne. 


Directs  "Moonlight  Masquerade" 

John  H.  Auer  will  produce  and  direct  Re- 
public's "Moonlight  Masquerade,"  which  will 
have  Eddie  Foy,  Jr.  and  Betty  Kean  in  the  lead- 
ing roles.  The  picture,  a  musical  comedy,  is 
scheduled  to  go  before  the  cameras  next  month. 


Pasternak  to  Produce 
"House  of  Seven  Tulips" 

"The  House  of  Seven  Tulips"  has  been  an- 
nounced as  Joe  Pasternak's  first  production  at 
MGM.  The  feature  is  scheduled  to  go  before 
the  cameras  shortly  under  the  direction  of  Frank 
Borzage. 

The  studio  is  lining  up  an  all-star  cast  which 
will  include  Van  Heflin,  Ann  Rutherford,  Kath- 
ryn  Grayson  and  Marsha  Hunt.  Additional 
assignments  will  be  announced  this  coming  week. 

Pasternak  will  be  remembered  for  his  work 
at  Universal  where  he  produced  all  of  the  De- 
anna  Durbin  successes. 


Another  Stalwart  Role 

Robert  Preston  was  cast  by  Paramount  as 
the  star  of  "Sky  Over  China,"  which  is  sched- 
uled to  follow  his  stellar  role  in  "Wake  Island." 


Ginger  Rogers  Returns 
To  RKO  for  Two  More 

Ginger  Rogers  returns  to  RKO  for  two  pic- 
tures during  the  studio's  current  production 
year.  Both  pictures  will  be  produced  by  David 
Hempstead,  whose  "Kitty  Foyle"  won  Ginger 
the  Academy  Award  in  1940. 

Probability  is  that  at  least  one  of  the  vehicles 
will  be  a  musical,  which  will  afford  the  talented 
red-head  the  opportunity  to  again  display  the 
dancing  prowess  which  first  made  her  one  of 
the  top  box  office  draws. 


Texas  Rodeo  in  "Cheyenne" 

The  rodeo  at  San  Angelo,  Texas  was  photo- 
graphed under  Producer  William  Hawks'  super- 
vision for  RKO's  "Cheyenne."  This  is  the  third 
rodeo  filmed  for  the  picture. 


ITS  the  COCK  €Y6D  WORLD  of  the  filR  \ 
lopping  €V6RYTHinG  for  Spectacle!  Thrills!  Lai*! 


\\ 


READY 
NOW 


THERE  NEVER.  WAS  -  -  -  THERE  MAY 
NEVER  AGAIN,  BE.-.  ANOTHER  PICTURE  LIKE 


URE  LIKE       ^  U  ^§f^ 


Astor — Atlanta 
Northeastern — Boston 
Pam-0 — Buffalo 
Special — Chicago 
Monogram — Cincinnati 
Monogram — Cleveland 
Astor — Dallas 
Commercial — Denver 


SPENCER  TRACY 

SEE-  WANN  DVORAK 

Planet  rumbling  thousands  of  feet  through  dizzy 
circlet,  ripping  into  haystacks,  crashing  to  the 
ground,  flying  uptide  down,  through  buildings 
and  hangartl  The  most  dangerous  stunt  flying 
ever  recorded  by  a  camera  I 

SEE- 

The  free-for-all  in  the  cafe  .  .  .  The  wildest  fight 
ever  staged  in  a  picture  I 

NEW  PRINTS 


NEW  ACCESSORIES 


AT  ALL  ASTOR  EXCHANGES 

Allied — Detroit 

Capitol- Monogram — Indianapolis 
Majestic — Kansas  City 
Majestic  Dist. — Los  Angeles 
Astor — Milwaukee 
Producer's — Minneapolis 
Northeastern — New  Haven 
Times  Pictures — N.Y.C. 


Astor — New  Orleans 
Astor — Phila. 
Crown — Pittsburgh 
Variety — St.  Louis 
Astor — San  Francisco 
Principal — Seattle 
Peerless— Washington 
Superior — Toronto 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


March  14,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Vwcitty  Club  Jlote* 

JOHN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Corbetts  Host  Weekly  Family  Night; 
Gin  Rummy  Tourney  Gets  Off  to  Big 
Start;  Many  New  Names  in  Guest 
Book,  Including  Gertrude  Niesen  and 
Others 

Last  Friday  night  Sheriff  and  Mrs.  Bob 
Corbett  were  host  and  hostess  at  the  weekly 
Family  Night  of  Tent  No.  1  and  while  they 
didn't  break  any  records  for  attendance,  they 
most  certainly  did  as  far  as  good  fun  and  good 
fellowship  was  concerned.  The  air  reeked  with 
gunpowder  when  the  various  deputies  checked 
their  shooting  irons  at  the  door  and  joined  the 
fun.  Prizes  were  prevalent. 

The  Gin  Rummy  contest  is  in  full  swing  hav- 
ing gotten  off  to  a  great  start  Saturday  night. 
Next  Saturday  marks  the  second  session  of  a 
four  week  tournament  out  of  which  will  come 
the  undisputed  champion  of  Tent  No.  1.  Any 
other  tents  please  note:  Our  champion  will  be 
available  for  all  challengers  of  other  tents. 
Dates  must  be  made  with  Pete  Dana,  Chairman 
of  the  "Rummies." 

This  week's  visitors  included  Miss  Gertrude 
Niesen,  Martin  Winters,  Tent  No.  9  of  Albany, 
Joseph  J.  Furman  of  New  York,  Bob  Chester, 
Senator  and  Mrs.  John  M.  Walker,  Senator 
James  J.  Davis,  Senator  John  McDowell, 
Jackie  Fields  and  many  others. 


Tent  No.  2— Columbus 

Through  the  efforts  of  Tent  No.  2,  the 
premiere  of  Warner  Bros.'  "The  Male  Animal" 
was  held  in  Columbus.  The  festivities  started 
with  the  "Male  Animal  Ball"  on  Wednesday 
night  with  many  celebrities  present  and  dancing 
to  Cab  Calloway's  orchestra. 


Tent  No.  4— St.  Louis 

Navy  Relief  Goal  of  $89,000  Makes 
Barkers  Busy  Planning  for  Big  Event 

Plans  for  the  city  wide  campaign  to  aid  the 
Navy  Relief  Association  are  going  forward 
and  March  17,  the  date  on  which  all  theatres 
will  cooperate  in  an  effort  to  raise  $89,000 
in  the  city  will  mark  the  culmination  of  several 
weeks  of  intense  activity  on  the  part  of  the 
committee.  All  theatres  will  give  25  per  cent 
of  their  receipts  to  the  Navy  Relief  Fund  and 
in  addition  will  take  collections  during  the 
following'  week. 

Edward  B.  Arthur  is  chairman  of  the  special 
cooperating  committee.  Others  assigned  to  serve 
with  him  are  Barkers  George  Wiegand,  Fred 
Wehrenberg,  Louis  Ansell,  Matt  Schulter  and 
Les  Kaufman. 


Tent  No.  5— Detroit 

Charlie  Perrys  Provide  New  Type  of 
Amusement  for  Charity  Affair;  Earl 
Hudson  Heads  Committee  Sponsoring 
Russian  War  Relief  Meeting 

Charlie  Perry,  veteran  manager  of  the  Adams 
Theatre  and  a  past  Chief  Barker  of  the  local 
tent,  and  Mrs.  Perry  provided  a  new  type  of 
amusement  for  the  localites  at  their  big  Satur- 
day night — a  basket  social,  with  everybody  bid- 
ding up  the  prices  of  the  baskets  to  record 
highs,  all  for  the  charity  funds  of  the  Club.  In 
most  instances,  the  successful  bidders  even 
turned  in  their  baskets  for  resale,  so  that  the 
total  take  was  larger,  and  a  number  of  the 


 Meet  the  CUie^l  

Harry  Arthur — Tent  No.  4 

When    "Tom,    Dick    and    Harry"    played    at  the 
F.    &   M.   Theatres  in    St.   Louis  last  year,  Harry 
Arthur,  vice-president  of  the  Fanchon  and  Marco  Cir- 
cuit made  sure  that  not  only 
B^^^^Hn  he  but  his  wife  and  three  sons 
I  saw   the   picture.    Why?  Be- 
I  cause  the  three   sons  are  re- 
I  spectively     Tom,     Dick  and 
S^^v^J,    '•  SH  Harry.    Father  Harry,  who  is 
I  Chief  Barker  of  Tent  No.  4, 
ggL   !»;--  v,   I  has  long  regarded  these  three 

BfT     j^Hfi  sturdy  boys   as   the  apples  of 
Bf^_.  ^^^^k  his   eye;    now  he  is  bursting 
mF^^S      I  with  pride  since  Harry  III  is 
Hh^H       I  in  the  Naval  Air  Corps,  Tom 
I  is   flying   for   the    Civil  Aero- 
■  nautics    Authority    and  Dick, 
I  while  still  in  Principia  College, 
■  B  has  ambitions. 
^^^^^^^^^^^^■U       Harry    Chester    Arthur,  Jr., 
to  give  him  his  full  title,  was 
born  in  Jersey  City  at  a  date  he  won't  divulge.  He's 
been   in  the  theatre  business  for  a  long  time.  For 
five  years  he   was   general   manager  of   West  Coast 
Theatres.    He  was  president  and  general  manager  of 
Pacific    Northwest    Theatres    when    that    circuit  was 
merged  with  the  West  Coast  Theatres  under  the  late 
Harold  B.  Franklin.    Then  Harry  was  put  in  charge 
of   all   Southern    California   Theatres   for  the  circuit, 
subsequently  coming  to  New  York  as  general  man- 
ager for  all  theatres.    When  the  break  up  came,  he 
assumed   charge  of  the   New   England  circuit.  Then 
after  a  fling  in  business  for  himself  he  became  vice- 
president    of    Fanchon    and    Marco.     Despite   all  his 
work,  he  took  time  enough  off  24  years  ago  to  marry 
Miss  Marie  McGuire.    He  enjoys  golf  as  a  playing 
sport  but  is  a  Cardinal  fan  when  it  comes  to  watching 
a  game. 


boys  bought  two  or  more  baskets — more  for 
sweet  charity's  sake  than  for  sheer  hunger. 

Barker  Lester  Gruber  of  the  Penobscot  Club 
and  London  Chop  House  dug  up  one  of  the 
finest  arrays  of  professional  show  talent  seen 
on  a  Variety  program  in  a  long  time.  It's  an 
"after-theatre  show,"  and  it's  got  special  fea- 
tures guaranteed  to  bring  out  a  record  crowd. 

Jack  McPherson  is  getting  all  set  for  National 
Screen  Night,  which  was  originally  set  for  this 
past  week,  but  has  been  postponed. 

Earl  J.  Hudson,  United  Detroit  Theatres 
President,  is  chairman  of  the  industry  com- 
mittee sponsoring  a  meeting  for  Russian  War 
Relief,  with  Mme.  Litvinov  as  top  speaker. 


Variety's  Ambulance  in  England 

This  special  trailer  emergency  ambulance  now 
serves  Beccles,  Suffolk,  England.  A  similar  one 
serves  Rotherham,  York.  They  were  purchased 
several  months  ago  for  these  two  towns  by  the 
Tent  No.  4  Variety  Club  of  St.  Louis,  from 
contributions  by  members  of  that  organization. 
The  photograph  was  recently  received  by  Chief 
Barker  Harry  C.  Arthur,  Jr.,  from  the  American 
Artists  Ambulance  Association,  which  made  the 
necessary  arrangements  from  its  London  head- 
quarters. Assistant  Chief  Barker  Louis  K.  An- 
sell, of  St.  Louis  headed  the  committee  which 
collected  the  contributions  from  members. 


Tent  No.  8— Kansas  City 

Boost  by  Club  Results  in  Flood  of 
Bookings  for  Navy  Recruiting  Reels; 
Rabbi  Mayerberg  Luncheon  Guest 

Headquarters  of  Tent  No.  8  was  literally 
flooded  with  booking  requests  on  the  Navy 
Recruiting  reels  following  the  issuing  of  a  bulle- 
tin to  all  Kansas  and  Missouri  theatres  by  the 
Variety  Club.  The  commanding  officer  of  the 
Naval  Recruiting  Station  has  expressed  ex- 
treme gratification  at  the  results. 

Rabbi  Samuel  Mayerberg,  pastor  of  the  Con- 
gregation B'Nai  Jehudah  was  the  guest  speaker 
at  last  Monday's  luncheon-meeting. 


Tent  No.  13— Philadelphia 

Ladies'  Auxiliary  Launches  Red  Cross 
First  Aid  Course  Drive 

The  finals  in  Barker  Al  Davis'  Gin  Rummy 
Tournament  were  played  Tuesday  night  with 
a  number  of  contestants  neck  and  neck  for 
the  first  prize  of  a  $25  Defense  Bond,  and  a 
second  prize  of  $10  in  Defense  Stamps.  Nightly 
winners  have  been  given  $5  worth  of  Defense 
stamps  each  week. 

Thirty-five  members  of  the  Ladies'  Auxiliary 
started  an  intensive  Red  Cross  First  Aid  course 
last  Wednesday,  and  will  report  each  Wednes- 
day for  a  period  of  ten  weeks  in  order  to 
qualify  for  the  Red  Cross  Certificate. 

One  hundred  and  ten  men  of  the  Army's 
"Suicide  Squad"  were  entertained  by  a  preview 
and  refreshments,  during  a  temporary  lay-off 
as  they  were  passing  through  town. 


Tent  No.  22-0klahoma  C'y 

Buck  Weaver  Named  Chairman  of 
Entertainment  Committee;  Claude 
Leachman  Honored  by  Old  Associates; 
Civic  Duties  Performed  by  Barkers 

Barker  C.  H.  "Buck"  Weaver  has  been  ap- 
pointed Chairman  of  the  Entertainment  Com- 
mittee to  replace  Jimmy  Burge  who,  as  reported 
last  week,  is  entering  the  Coast  Guard. 

Chief  Barker  L.  C.  Griffith  and  his  mother 
entertained  three  soldiers  from  Will  Rogers 
Field  at  dinner  last  Sunday.  This  is  in  line  with 
the  efforts  various  club  members  are  making  to 
entertain  the  personnel  of  the  flying  field  dur- 
ing their  off  hours.  After  the  dinner  the  cadets 
visited  the  Club  Rooms. 

Last  Saturday  night's  Bingo  Party  was  a 
special  event  in  more  ways  than  one.  It  was 
on  the  22nd  anniversary  of  Barker  and  Mrs. 
Buck  Weaver,  and  furthermore,  it  was  Barker 
Weaver's  birthday. 

Milt  Garrison,  club  manager,  has  returned 
from  a  three  weeks'  absence  in  Dallas,  during 
which  time  he  underwent  a  series  of  eye  opera- 
tions. 

Last  Wednesday  the  employees  of  Barker 
Claude  Leachman  of  Stillwater,  gave  a  party 
in  his  honor,  to  which  were  invited,  former 
employees  who  are  now  managing  theatres  of 
their  own.  Among  the  barkers  who  had  form- 
erly been  connected  with  Leachman  and  who 
attended  the  party  were  Clark  Abbott  of  Ok- 
mulgee, Taylor  Joyce  of  Wewoka,  Kenneth 
Blackledge  of  Bartlesville,  and  Melvin  Black- 
ledge  of  Drumright. 

Barker  E.  R.  "Red"  Slocum  of  El  Reno  had 
a  group  of  El  Reno  friends  as  his  guests  at  the 
Club  Bingo  Party  Saturday  night.  More  and 
more  out  of  town  members  are  bringing  their 


March  U,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


friends  to  the  club  rooms  when  in  town  either 
for  business  or  pleasure. 

Variety  Club  members  continue  to  be  civic 
leaders  in  Oklahoma  City;  last  week  Chief 
Barker  L.  C.  Griffith  and  Canvassman  Henry 
Griffing  broke  the  front  page  in  pictures  when 
Chief  Barker  Griffith  in  his  capacity  as  Chair- 
man of  the  County-City  Council  of  Defense  ap- 
pointed Warren  S.  Miller  as  Chief  Air  Raid 
Warden  for  Oklahoma  County.  Barker  Griffing 
is  Executive  Chairman  of  the  Defense  Council. 

With  the  organizing  of  UMPI,  Barker  Chas. 
W.  Clark,  of  20th  Century-Fox,  has  been 
selected  as  State  Chairman  representing  the 
distributors  of  this  territory. 

The  Club  loses  another  of  its  good  steady 
members  due  to  the  transfer  to  Chicago  of 
Barker  Justin  DeVine  to  the  Chicago  office  of 
Alexander  Film  Co. 


ffft5 

i 


Almost  Married 


(Continued  from  Page  18) 

Paige,  New  York  society's  No.  1  eligible 
bachelor.  He,  wishing  to  break  an  engage- 
ment his  aunt,  Elizabeth  Patterson,  has  ar- 
ranged, opens  it,  strews  Jane's  clothes  in  his 
room  and  plans  to  tell  them  he  is  secretly 
married.  Jane,  calling  for  her  trunk,  is  seen 
and  has  to  be  introduced  as  his  bride.  The 
newspapers  get  the  story,  Jane  gets  a  job  be- 
cause of  her  new  social  standing,  but  her 
father,  Eugene  Pallette  arrives  and  moves  in 
with  Paige  before  she  can  start  work,  forcing 
them  to  pose  as  wed.  Unable  to  get  a  di- 
vorce until  they  marry,  they  plan  a  trip  to 
Florida,  hoping  a  hurricane  there  will  create 
so  much  local  excitement  no  one  will  notice 
their  wedding.  Pallette  goes  along,  but  finds 
himself  busy  from  practicing  his  profession 
of  veterinarian  for  the  birth  of  horse  triplets. 
Jane  and  Paige  are  married,  after  several 
quarrels  she  starts  for  Reno.  Her  husband 
and  father  catch  her,  talk  her  into  returning, 
and  she  gives  up  the  idea  of  singing. 

Comment:  A  transparent  plot,  aided  by 
four  songs  by  Jane  Frazee  but  hampered  by 
a  lack  of  enough  new  twists,  which  has  been 
converted  into  pleasing  entertainment  by  the 
directorial  skill  of  director  Lamont,  and  a 
cast  (particularly  as  to  supporting  players) 
well  ahead  of  those  usually  accorded  such  a 
vehicle.  It  won't  drag  many  of  them  in,  but 
will  please  most  of  them  after  they  get  there. 
Jane  Frazee  shows  improvement  with  each 
start,  Paige  gets  all  there  is  from  the  unwill- 
ing bridegroom's  role  and  it  goes  without 
saying  that  such  skilled  character  players  as 
Pallette,  Elizabeth  Patterson  and  Maude 
Eburne  know  what  to  do  with  farce.  Full 
cast  listing  will  help  advance  notices  on  this 
one,  and  for  locations  where  thev  have  played 
and  there  is  a  substantial  audience  favoring 
jive  Slim  and  Slam  may  be  expected  to  sell  a 
few  seats. 

Catchline:  "Love's  a  Laugh  to  Everyone 
but  the  Bride  and  Groom." 


Man  With  Two  Lives 

Monogram  Drama  65  mins. 

(Nat'l  Release,  Mar.  13) 

AUDIENCE  SLANT:  (Adult)  A  thor- 
oughly engrossing  bit  of  screenfare  that 
should  prove  very  satisfactory  entertainment. 

BOX  OFFICE  SLANT:  Element  of  nov- 
elty in  this  picture  lifts  it  above  the  usual 
program  offering. 

Cast:  Edward  Xorris,  Mario  Dwyer,  Eleanor  Law- 
son,  Frederick  Burton,  Addison  Richards,  Edward 
Keane,  Hugh  Sothern.  Tom  Seidel.  Elliott  Sullivan, 
Anthony    Warde,    Ernie    Adams,    Kenneth  Duncan, 


George  Dobbs,  Lois  Landon,  Frances  Richards,  Jack 
Buckley,  Jack  Ingraham,  George  Kirby.  Credits: 
Directed  by  Phil  Rosen.  Original  screenplay  by  Jo- 
seph Hoffman.  Director  of  photography,  Harry  Neu- 
mann.   Produced  by  A.  W.  Hackel. 

Plot:  A  doctor  who  has  been  experiment- 
ing in  the  restoration  of  life,  is  called  on  to 
restore  life  to  the  son  of  an  old  friend  .  .  . 
just  at  the  time  that  a  condemned  murderer 
is  electrocuted.  The  young  man  comes  back 
to  life  inhabited  by  the  evil  soul  of  the  mur- 
derer and  continues  his  crimes,  even  taking 
over  the  running  of  his  gang.  He  is  finally 
cornered  by  the  police,  in  his  own  home,  and 
the  doctor  is  forced  to  kill  him.  Just  as  he 
falls  dead,  he  comes  out  of  the  coma  brought 
on  by  the  auto  accident  in  which  he  sup- 
posedly lost  his  life. 

Comment:  The  element  of  novelty  in  this 
picture  lifts  it  above  the  usual  program  offer- 
ing. It  is  a  thoroughly  engrossing  bit  of 
screenfare  and  for  those  interested  in  sus- 
pense, good  performances  and  expert  direc- 
tion, it  should  prove  very  satisfactory 
entertainment.  Some  might  not  be  too  en- 
thusiastic about  the  subject  matter,  but  as 
a  general  rule,  theatregoers  will  find  it  a  good 
picture.  Tensely  exciting  are  some  of  the 
scenes  played  by  Edward  Norris  in  the  title 
role.  In  fact  the  entire  cast,  from  Norris, 
Addison  Richards,  Edward  Keane,  Frederick 
Burton  and  Mario  Dwyer  down,  is  exception- 
ally good.  Phil  Rosen's  direction  and  A.  W. 
Hackel's  production  values  are  responsible 
for  a  creditable  picture.  Charge  your  cam- 
paign with  "sensational"  copy.  This  is  a 
"natural"  for  a  newspaper  contest  in  which 
contestants  are  asked  to  submit  a  list  of  five 
or  ten  renowned  characters  that  they  would 
call  back  to  life  were  they  so  empowered,  and 
why. 

Catchline:  "He  became  a  cold-blooded 
merciless  killer  ...  a  stranger  even  to  him- 
self." 


■  secret  agents  and  saboteurs  could  be  blown 
"up  for  your  lobby.    Transform  front  in  Ori- 
ental style.    Title  and  timeliness  of  subject 
,;*?hould  be  stressed  in  all  your  exploitation. 
An  advance  showing  for  service  men  could 
be  arranged  with  newspaper  cooperation. 

Catchline:    "It    tears    the    cover    off  the 
treacherous  plot  against  Pearl  Harbor."  . 


Secret  Agent  Of  Japan 

20th  Century-Fox  Spy  72  mins. 

(Block  No.  9— Nat'l  Release,  Apr.  3) 

AUDIENCE  SLANT:  (Adult)  Has  loads 
of  appeal  for  Americans.  Will  have  theatre- 
goers on  edge  from  start  to  the  surprise 
finish. 

BOX  OFFICE  SLANT:  Headed  for  out- 
standing business.  Has  everything  that  goes 
into  good  entertainment.  Worthy  of  a  bang- 
up  selling  campaign. 

Cast:  Preston  Foster,  Lynn  Bari,  Xoel  Madison. 
Sen  Yung.  Janis  Carter,  Steve  Geray,  Kurt  Katch, 
Addison  Richards,  Ian  Wolfe,  Hermaine  Sterler,  Sel- 
mer  Jackson.  Frank  Puglia,  Leyland  Hodgson,  Leslie 
Denison,  Jean  Del  Val.  Credits:  Directed  by  Irving 
Pichel.  Original  screenplay  by  John  Larkin.  Director 
of  photography,  Lucien  Andriot.  Executive  Producer, 
Sol  M.  Wurtz'el. 

Plot:  Shanghai  in  November,  1941,  is  a  de- 
caying shell  of  its  former  gay  self.  The 
place  is  filled  with  spies  and  saboteurs  and 
among  them  is  an  American  girl  and  a  young 
man.  apparently  an  American  fugitive.  In 
spite  of  their  efforts  to  forestall  the  plans 
setting  in  motion  the  attack  on  Pearl  Har- 
bor, it  is  accomplished.  This  makes  them 
vow  to  continue  their  fight  against  the  Yel- 
low Peril. 

Comment:  Suspense  is  the  keynote  of  this 
fine  melodrama;  an  insight  on  the  "Yellow 
Peril"  in  the  Pacific.  Story  involves  plots 
and  counter-plots,  mixed  with  thrilling  ad- 
venture and  tense  situations  that  will  have 
audiences  on  edge  from  the  start  to  the  sur- 
prise finish.  If.  given  a  bang-up  selling  cam- 
paign, it's  the  type  of  film  that  should  do 
outstanding  business.  The  picture  is  note- 
worthy for  several  reasons,  besides  its  time- 
liness. First  of  these  is  the  uniformly  good 
performances  of  the  entire  cast  headed  by 
Preston  Foster,  Lynn  Bari  and  Noel  Madi- 
son. Also,  on  the  credit  side  is  the  fine 
screenplay  and  the  expert  direction  of  Irving 
Pichel.  Here's  a  showman's  picture  that  has 
everything  needed  for  audience  appeal.  News- 
paper headlines  dealing  with  Japanese  spies, 


Today  I  Hang 

Prod.  Rel.  Corp.  Drama  66  mins. 

(Prod.  No.  214— Nat'l  Release,  Jan.  30) 

AUDIENCE  SLANT:  (Adult)  A  fair 
crook  story  with  enough  thrills  to  satisfy 
average  patronage. 

BOX  OFFICE  SLANT:  Needs  good 
support,  preferably  of  light  comedy  or  musi- 
cal order. 

Cast :  Walter  Woolf  King,  Mona  Barrie,  William 
Farnum,  Harry  Woods,  James  Craven,  Michael  Raf- 
fetto,  Sam  Bernard,  Robert  Fiske,  Paul  Gordon. 
Credits:  Directed  by  George  Merrick  and  Oliver  Drake. 
Original  story  and  screenplay  by  Oliver  Drake.  Pro- 
duced by  Alfred  Stern  and  Max  Alexander.  Music 
by  Lew  Porter  and  Johnny  Lange. 

Plot:  A  couple  of  crooked  jewel  dealers 
argue  about  the  division  of  profits  from  an 
illegal  sale,  and  are  interrupted  by  the  ar- 
rival of  the  supposedly  lost  employe  respon- 
sible for  the  necklace  assigned  them  for  sale. 
The  wife  of  one,  disgusted  with  the  entire 
affair,  leaves  her  husband.  The  salesman  fills 
a  night  appointment  at  the  office  of  his  em- 
ployer's and  finds  the  office  empty.  After 
he  leaves,  the  body  of  the  jewel  dealer  is 
found  and  the  salesman  becomes  a  victim  of 
circumstantial  evidence.  On  the  day  he  is 
to  be  hung  the  wife  of  his  ex-employer  re- 
turns and  arranges  for  his  escape  from  the 
death  chamber,  and  a  series  of  good  action 
sequences  lead  to  the  discovery  of  the  real 
killer. 

Comment:  This  narrative  is  tied  together 
well  and  portrayed  convincingly  by  the  cast. 
The  action  takes  fast  pace  and  there  is  little 
let  down  throughout  the  footage.  A  few 
instances  of  over-acting  on  the  part  of  minor 
players  fail  to  mar  the  work  of  the  princi- 
pals, who  lend  a  lot  to  the  generally  efficient 
handling  of  the  rather  trite  theme.  The  at- 
tempts at  mystery  as  to  the  real  killer  are 
very  weak  but  the  action  is  such  as  to  cover 
this  defect  effectively.  The  romantic  angle 
is  handled  by  Walter  Woolf  King  and  Mona 
Barrie.  A  smattering  of  comedy  is  inserted 
by  Sam  Bernard. 

Catchline:  "Love  unties  the  hangman's 
knot." 


SelUtUf  the  Picture 

Stand-Ins  Stand  In  for  Stars  At 
Novel  Premiere  for  'Hellzapoppin' 

Warned  that  "anything  may  happen"  with 
"Hellzapoppin."  Hollywood  moviegoers  experi- 
enced one  of  the  most  unusual  premieres  of  all 
time  when  the  picturization  of  the  Olsen-John- 
son  stage  hit  opened  at  the  Hawaii  Theatre. 

Instead  of  film  stars  appearing  in  person,  the 
"Hellzapoppin"  fun  schedule  presented  the  stars' 
stand-ins  on  the  stage,  many  of  them  appearing 
in  public  for  the  first  time. 

Included  were  stand-ins  for  Ole  Olsen,  Chic 
Johnson,  Gary  Cooper,  Hugh  Herbert,  Randolph 
Scott,  Marlene  Dietrich.  Irene  Hervey,  Leo 
Carillo,  Deanna  Durbin  and  others. 

Prior  to  the  theater  appearance,  the  stand- 
ins  were  "Hellzapoppin"  guests  at  a  Brown 
Derby  banquet  at  which  "Elmers"  were  pre- 
sented for  the  "best  stand-in  performances"  of 
the  year  to  Sally  Wood,  stand-in  for  Marlene 
Dietrich,  and  to  Frankie  Van,  stand-in  for  Hugh 
Herbert. 

The  stand-ins  were  chauffered  to  the  Hawaii 
in  limousines  with  liveried  footmen  and  greeted 
in  front  of  the  theatre  by  photographers. 


Page  32  SHOWMEN'S    TRADE    REVIEW  March  14,  1942 


Dates  Shown  Are  Release  Dates 

This  department  is  primarily  intended  to  convey  im- 
portant information  regarding  product  on  which  no 
press  book  or  ad  material  are  available.  Showmen 
who  run  pictures  pre-release  will  find  it  a  valuable 
source.    Listings  will  appear  but  once. 


AUNT  EMMA  PAINTS  THE  TOWN 
(Mono.)  Comedy-Drama.  Principals:  ZaSu 
Pitts,  Roger  Pryor,  Warren  Hymer,  Gwen 
Kenyon,  Douglas  Fowley,  Elizabeth  Russell. 
Plot:  A  spinster  visits  the  "big  town"  to  wit- 
ness a  boxing  match  participated  in  by  the 
son  of  an  old  acquaintance.  When  the  boy 
is  threatened  by  members  of  the  underworld, 
she  takes  advantage  of  her  resemblance  to  a 
notorious  gunwoman,  and  goes  to  their  hide- 
out to  get  to  the  bottom  of  the  trouble.  A 
reporter  who  knows  of  this  calls  the  police, 
and  they  arrive  in  time  to  apprehend  the 
criminals  and  save  her  life.  Director,  Jean 
Yarbrough. 


ESCAPE  FROM  HONG  KONG  (Univ.) 
Spy.  Principals:  Don  Terry,  Leo  Carillo, 
Andy  Devine,  Marjorie  Lord,  Leyland  Hodg- 
son, Frank  Puglia.  Plot:  Three  American 
entertainers,  appearing  at  a  Hong  Kong  thea- 
tre, suddenly  find  themselves,  mixed  up  with 
spies  when  they  find  a  mysterious  young 
lady  hiding  in  their  dressing  room.  She  is 
taken  away  by  a  British  Intelligence  Officer, 
who  accuses  her  of  murdering  a  man.  Doubt- 
ing this,  the  Americans  go  to  her  assistance 
and  find  that  she  is  really  a  British  Opera- 
tive sent  to  clear  up  the  mystery  of  a  traitor 
in  the  military  forces  at  Hong  Kong.  Direc- 
tor, William  Nigh. 


Wo+dcbi't  you  iiU  to. 

*  With  Apologies  to  Red  Skelton 

But  Qui&k-Lke 

There's  a  selling  stunt  for  every  scene,  every  player  in 
every  picture.  A  tie-up  for  every  title.  Ideas  that  attract 
attention,  arouse  interest,  stimulate  buying-action  on  the 
part  of  the  public — in  other  words  there's  a  way  to  sell 
more  tickets  for  more  pictures  right  in  your  town. 

Wouldn't  you  like  to  know — but  quick-like,  how  to  put 
punchy  selling  into  every  campaign? 

You  can  know — and  without  loss  of  time,  or  any  great 
brain-wracking.  All  you  have  to  do  is  to  consult  The  Book 
of  Showmanship  . . .  thousands  of  America's  livest  showmen 
use  it. 

THE  ENCYCLOPEDIA  OF  EXPLOITATION 

Now  Available  in  a  Sturdily  bound,  Complete,  Unabridged  Edition 

ONLY  $1.95  POSTPAID 

Use  Order  Blank  Below 
Order  A  Copy  Now— Use  It  tor  Years  to  Come 

Showmen's  Trade  Review 

1501  Broadway,  New  York  City 

Enclosed  is  $1.95  for  my  copy  of  the  Popular  Priced  Edition  of  ENCYCLOPEDIA  OF  EXPLOITATION 
to  be  sent,  postpaid  return  mail,  to: 

Name  Address  (St.  &  No.)  

City   State   

Remit  by  cash,  check  or  money  order.  (NO  C.O.D.'S).  In  Canada  ac'd  25:.  Foreign  50:. 


i  —  —  —  


HE  KISSED  THE  BRIDE  (Col.)  Comedy. 
Principals:  Joan  Crawford,  Melvyn  Douglas, 
Roland  Young,  Billie  Burke,  Roger  Clark, 
Larry  Parks.  Plot:  The  young  and  lovely 
head  of  a  transportation  firm  learns  that  a 
young  writer  is  preparing  an  uncompli- 
mentary story  on  her  father's  piratical  ca- 
reer. She  decides  to  do  something  about  it, 
so  she  instigates  a  search  for  him.  She 
meets  him  quite  unexpectedly  and  ends  up 
by  being  threatened  with  a  libel  suit.  His 
solution  to  the  problem  finds  them  declaring 
their  love  for  each  other,  and  clears  up  the 
entire  matter.    Director,  Alexander  Hall. 

HOME  IN  WYOMIN'  (Rep.)  Western. 
Principals:  Gene  Autry,  Smiley  Burnette, 
Fay  McKenzie,  James  Seay,  Chick  Chandler, 
Forrest  Taylor.  Plot:  Gene  Autry,  a  success- 
ful radio  star,  returns  to  his  home  locale  at 
the  request  of  an  old  friend,  to  help  straighten 
out  a  wayward  son.  With  him  goes  a  hard- 
bitten reporter  who  wants  on-the-spot  cov- 
erage of  the  celebrity's  activities.  During 
their  stay,  the  reporter  is  murdered,  so  Autry 
sets  off  on  a  manhunt.  This  ends  in  his 
catching  up  with  the  murderer,  and  at  the 
same  time  straightening  out  the  boy.  Direc- 
tor, William  Morgan. 

WHISPERING  GHOSTS  (20th-Fox)  Mys- 
tery. Principals:  Milton  Berle,  Brenda  Joyce, 
John  Shelton,  John  Carradine,  Willie  Best, 
Edm  und  MacDonald,  Arthur  Hohl.  Plot: 
Interested  in  solving,  for  his  radio  audience, 
a  ten  year  old  mystery  about  the  murder  of 
a  sea  captain,  a  radio  criminologist  decides 
to  search  the  deserted  hulk  of  the  ship.  This 
leads  to  trouble  and  a  few  more  murders, 
but  he  eventually  gets  his  man,  and  then 
gives  the  listeners  all  the  gruesome  details. 
Director,  Alfred  Werker. 

FRIENDLY  ENEMIES  (UA)  Drama. 
Principals:  Charles  Winninger,  Charlie  Rug- 
gles,  Nancy  Kelly,  James  Craig,  Otto  Kruger, 
Ilka  Gruning.  Plot:  Ever  since  they  left 
Germany  together,  nearly  forty  years  be- 
fore, Charles  Winninger  and  Charlie  Ruggles 
have  been  very  close  friends.  World  War 
Number  1  lessens  this  because  Winninger 
has  remained  loyal  to  Germany,  while  Rug- 
gles has  become  a  one-hundred  per  cent 
American.  Winninger  is  deluded  into  do- 
nating money  for  the  "cause,"  which  leads 
to  heartache  and  trouble.  But  eventually 
his  eyes  are  opened  to  the  horror  of  Ger- 
many's treachery  and  this  turns  him  into  a 
real  American.    Director,  Allan  Dwan. 

HENRY  ALDRICH,  EDITOR  (Para.) 
Drama.  Principals:  Jimmy  Lydon,  Charles 
Smith,  John  Litel,  Rita  Quigley,  Olive 
Blakeney.  Plot:  When  Jimmy  Lydon  is 
elected  editor  of  his  school  paper,  he  decides 
to  visit  a  newspaper  office  to  find  out  what  an 
editor  does.  Told  that  he  must  make  his 
news  sensational,  he  writes  up  a  simple  fire 
as  if  it  were  a  mysterious  blaze,  bringing 
down  the  wrath  of  the  city  officials.  When 
more  fires  occur  he  is  nabbed  as  an  arsonist, 
but  managed  to  prove  his  innocence  by  catch- 
ing the  real  firebug.  Director,  Hugh  Bennett. 

WESTWARD  HO!  (Rep.)  Western.  Prin- 
cipals: Bob  Steele,  Tom  Tyler,  Rufe  Davis, 
Evelyn  Brent,  Donald  Curtis.  Plot:  Although 
she  is  president  of  the  Spring  Valley  Bank, 
Evelyn  Brent  has  for  several  years  been  the 
secret  leader  of  a  gang  of  bandits  who  rob 
other  banks.  When  this  lucrative  sideline 
is  threatened,  she  evolves  a  daring  scheme 
to  turn  things  to  her  good.  Her  treachery 
turns  her  aide  against  her,  so  he  provides  the 
law  with  sufficient  evidence  to  convict  her. 
Director,  John  English. 


March  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  33 


The  Witness 


(Chucklesome) 


9  mins. 


Para.  (Sl-3)  Benchley  No.  3 

Husband  Robert  Benchley,  sitting  in  the  living- 
room  reading  the  paper,  becomes  so  indignant 
as  he  scans  an  item  dealing  with  the  rough  treat- 
ment of  a  witness  during  an  investigation  that 
he  begins  to  express  his  thoughts  aloud.  Know- 
ing her  husband's  idiosyncracies,  Mrs.  Benchley 
pays  little  attention.  He  imagines  he  is  a  wit- 
ness, gives  the  investigators  the  works,  finally 
confuses  and  confounds  them  to  the  point  where 
they  have  to  give  up.  Awakened  from  his  reverie 
by  his  wife's  announcement  that  a  gentleman  is 
calling,  Benchley  is  confronted  by  a  "toughie" 
who  starts  shooting  a  barrage  of  questions. 
Lacking  courage  and  meekly  answering  each 
query,  Benchley  is  saved  only  wThen  his  wife 
discovers  the  man  is  conducting  a  survey, 
promptly  expels  him  from  the  house.  There  are 
no  genuine  belly  laughs,  but  most  patrons  will 
chuckle  throughout  the  proceedings,  especially 
people  to  whom  Benchley 's  subject  matter  strikes 
home.    Leslie  Roush  directed. 


The  Great  American  Divide 

(Very  Good) 

Columbia  (3554)  Tours  No.  4  10y2  mins. 

Here's  a  very  well  handled  item  dealing  with 
the  Petrified  Forest.  Yellowstone  Park,  Old 
Faithful  and  other  geysers,  the  ancient  ruins  of 
the  old  cliff  dwellers  and  other  unusual  and  pic- 
turesque sights  among  the  mountain  ranges.  The 
narration  by  Len  Sterling  is  very  enlightening 
and  the  scenes  of  the  playful  bears  and  the  other 
well  protected  specimens  of  wild  life  furnish 
good  highlights.  The  shots  of  Old  Faithful  and 
the  homes  of  the  11th  centurv  cliff  dwellers  and 
their  relics  are  particularly  interesting.  Andre 
de  La  Yarre  produced  and  music  is  by  Edward 
Craig. 


Popular  Science  No.  4  (Interesting) 

Para.  (Jl-4)  Popular  Science  11  mins. 

While  the  sequences  dealing  with  a  miniature 
railroad,  a  rose  garden  at  Newark,  Wayne 
County,  New  York  and  the  painless  pocket- 
picker  of  Professor  Oakes  have  merit  and  are 
interesting,  best  part  of  this  reel  is  that  section 
devoted  to  the  photographic  division  of  the  Army 
Air  Corps  at  Lowry  Field  near  Denver.  It 
shows  the  part  science  plays  in  making  it  pos- 
sible for  the  photographic  plans  to  locate  the 
foe,  photograph  his  location  and  deliver  the  film 
to  the  dark  room  at  a  designated  rendezvous. 
The  procedure  is  accomplished  speedily.  Play 
up  this  sequence  in  your  advertising,  for  it  is 
informative,  timely  and  interesting.  Tieups 
might  be  made  with  garden  clubs  on  the  rose 
garden  sequence.  The  reel  was  produced  by 
Fairbanks  and  Carlisle. 


The  Arctic  Giant 

Para.  (Wl-4)  Superman  No.  4 


(Good) 

9  mins. 

The  youngsters  will  revel  in  this  fantastic 
cartoon,  and  it's  also  likely  that  most  adults  will 
get  a  kick  out  of  it,  too,  because  most  of  us, 
whether  we're  six  or  sixty,  are  more  or  less 
imaginative.  When  a  prehistoric  monster  frozen 
in  ice  is  brought  to  the  U.  S.  from  Siberia,  he 
is  displayed  at  the  museum  in  Metropolis,  and  is 
kept  frozen  by  special  refrigeration  equipment. 
An  oil  can  drops  into  the  machinery,  causing  a 
breakdown.  The  ice  melts,  and  the  monster 
comes  to  life,  starting  on  a  destructive  rampage. 
Time  for  Superman,  to  appear,  which  he  does. 
He  finally  subdues  the  animal  just  as  it  is  about 
to  descend  on  a  crowded  outdoor  stadium  filled 
with  people.  -  Jerky  animation,  which  was  a 
primary  fault  of  the  early  Superman  releases, 
has  been  almost  entirely  eliminated  here,  thus 
giving  the  cartoon  greater  smoothness  and  real- 
ism. The  subject  was  directed  by  Dave  Fleischer. 


.  .  NEWSREEL    SYNOPSES  .  . 


(Released  Saturday,  March  14) 
MOVIETONE  (Vol.  24,  No.  54)— President's  speech; 
Troops  in  Iceland;  Torpedoed  ship  in  port;  Brazilian 
ship  sunk;  Tanker  sunk  off  New  Jersey;  Transport 
plane  tested;  Veteran  re-enlists;  Navy  Relief  Show; 
Vermont  ski  meet;  Joe  Louis  trains. 

PATHE  (Vol.  14,  No.  57) — Iceland,  Puerto  Rico  on 
guard;  Hawaii  digs  in;  King  commands  fleet;  Canada 
interns  Japanese  fishing  fleet ;  Wartime  rubber  from 
Guayule;  California  families  defy  raids;  Joe  Louis 
trains;  Transport  plane  tested. 

UNIVERSAL  (Vol.  15,  No.  66) — Puerto  Rico  de- 
fenses; Navy  command  streamlined;  Troops  in  Iceland; 
Half  of  torpedoed  ship  reaches  port;  Transport  plane 
tested;  Women  in  active  service;  Navy  Relief  Show; 
Trout  season  opens;  Joe  Louis  trains;  Track  meet. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  252)— Puerto 
Rico  defenses;  President's  speech;  Transport  plane 
tested;  Half  of  torpedoed  ship  reaches  port;  Hawaii 
digs  in;  Navy  Relief  Show;  Joe  Louis  trains  (except 
Detroit);  Tigers  warm  up  (Detroit  only). 

PARAMOUNT  (No.  57) — Transport  plane  tested; 
King  commands  fleet;  Nazi  spies  guilty;  Hawaii  and 
Puerto  Rico  strengthen  defenses;  One-man  vocalizer; 
Simon  trains;  Louis  trains;  International  hockey 
match. 


(Released  Wednesday,  March  11) 

PARAMOUNT  (No.  36) — U.  S.  planes  scour  Carib- 
bean for  U  boat  raiders;  Indoor  roller  skate  derby  at 
Chicago;  Roosevelt  addresses  farmers;  Investigate  troop 
train  crash  near  Granby,  Mo. ;  English  women  run 
steel  mills;  Auto  tire  specialists  perform  plastic  mir- 
acles; All-negro  99th  Pursuit  Squadron  gets  wings  at 
Tuskeegee  Institute;  U.  S.  Army  staff  is  streamlined; 
Fire  consumes  wool  in  Boston ;  20-year-old  athletic 
marvel. 

MOVIETONE  (Vol.  24,  No.  53) — U.  S.  Army  staff 
streamlined;  Navy  staff  consolidated;  Army  School  for 


gliders  at  29  Palms,  Calif.;  Munitions  truck  explodes; 
Old  autos  for  war  metal ;  Navy  airmen  graduated  at 
Long  Beach,  Calif,  (except  Washington,  D.  C.)  ;  Negro 
pilots  get  Army  wings  (Washington,  D.  O,  only)  ; 
U.  S.  planes  scour  Caribbean  for  U-boats;  Britain  re- 
inforces invasion  stronghold;  Nazi  prisoners  are  landed 
at  Australia;  The  Rhymer  wins  Widener  Handicap 
(except  Philadelphia,  Pittsburgh,  Cincinnati  and  Chi- 
cago) ;  Feminine  bowling  meet  at  Chicago;  Indoor 
roller  skate  derby  at  Chicago ;  Couple  punch  bag ;  Base- 
ball: Phils  train  (Philadelphia  only) — Pirates  train 
(Pittsburgh  only) — Reds  train  (Cincinnati  only)  — 
White  Sox  train  (Chicago  only). 

NEWS  OF  THE  DAY  (Vol.  13,  No.  251) — Last  pic- 
tures from  flaming  Singapore;  Britain's  sea  forts  ready 
along  the  invasion  coast ;  Old  autos  salvaged  for  war 
metal;  Tire  doctors  keep  'em  rolling  at  Seattle:  100 
hurt  in  arms  truck  blast  (except  Chicago,  Cincinnati, 
Philadelphia  and  Pittsburgh)  ;  Negro  pilots  get  Army 
wings;  Condemned  bridge  blown  up  at  Hiawassee,  Ga. ; 
U.  S.  planes  scour  Caribbean  for  U-boat  raiders;  The 
Rhymer  wins  Widener  Handicap;  Pirates  train  (Pitts- 
burgh only)  ;  Reds  train  (Cincinnati  only)  ;  Phils  train 
(Philadelphia  only);  White  Sox  train  (Chicago  only). 

PATHE  (Vol.  13,  No.  56) — Submarine  strikes  tankers 
off  Aruba;  U.  S.  Army  command  streamlined;  Last 
pictures  from  flaming  Singapore ;  Troop  train  hits 
crack  flier  near  Granby,  Mo. ;  Condemned  bridge  blown 
up  at  Hiawassee,  Ga.;  Negro  pilots  get  Army  wings; 
Wool  warehouse  fire  in  Boston ;  Basketball :  Army  vs. 
Navy;  The  Rhymer  wins  Widener  Handicap;  Baseball: 
White  Sox  train  (Chicago  only) — Phils  train  (Phila- 
delphia only) — Pirates  train  (Pittsburgh  only) — Reds 
train  (Cincinnati  only). 

UNIVERSAL  (Vol.  15,  No.  65)—  U.  S.  Army  com- 
mand streamlined ;  Submarines  infest  Caribbean  Sea ; 
Three  new  ships  launched ; '  Armv  Glider  school  at  29 
Palms.  Calif. ;  Army  engineers  blast  condemned  bridge 
at  Hiawassee,  Ga. ;  Army  truck  explodes  near  Selma. 
N.  C;  Wool  warehouse  burns  in  Boston;  Billy  Rose 
selects  show  girls  at  Miami  Beach;  Indoor  roller  skate 
derby  at  Chicago;  The  Rhymer  wins  Widener  Handi- 
cap; Last  pictures  of  flaming  Singapore. 


Wacky  Wigwams  (Good) 

Col.  (3505)  Color  Rhapsody  No.  5       8  mins. 

American  Indian  life  is  the  base  for  this  sub- 
ject and  excellent  commentary  lends  much  to 
its  amusement  value.  The  gags  are  varied  and 
the  animation  well  done.  The  audience  is  taken 
on  a  trip  showing  the  activities  of  the  Redmen 
as  weavers,  pottery  makers,  and  totem  pole 
carvers.  The  attempts  of  the  medicine  man  to 
bring  rain  provide  continuity  and  furnish  an 
amusing  climax  in  which  he  finally  resorts  to 
the  white  man's  rain  assurance  of  polishing  the 
auto.    Alec  Geiss  directed. 


Screen  Snapshots  No.  7 

Columbia  (3857) 


(Excellent) 

10  mins. 


Opening  with  Janet  Blair  and  a  quartette  of 
flyers  singing  Nothing  Can  Stop  The  Army 
Now,  this  swings  quickly  to  the  comic  court 
martial  of  Charlie  McCarthy  for  joining  both 
the  Marines  and  the  Army.  The  action  is  staged 
before  an  audience  of  flying  cadets  at  a  West 
Coast  Training  base  and,  James  Stewart,  in  his 
new  lieutenant's  uniform,  acts  as  defense  coun- 
sel for..  Charlie.  The  dialogue  is  in  keeping  with 
the  fast  comic  tempo  that  Edgar  Bergen  always 
sets  for  Charlie,  and  Stewart's  comebacks  help 
make  the  reel  humorous.    Ralph  Staub  directed. 


Carnival  in  Brazil 


(Good) 

10  mins. 


Para.  (Al-3)  Headliner  No.  3 

As  its  title  implies,  this  Headliner  is  a  ka- 
leidoscopic record  of  the  rhythm  and  color  of 
the  annual  three-day  carnival  at  Rio  de  Janeiro 
during  which  the  populace  revels  to  contagious 
Latin-American  rhythms.  Featured  entertain- 
ers include  Elsie  Houston,  the  Brazilian  singer ; 
Jose  and  Lolita  Vega,  dance  team,  and  Fernando 
Alvarez,  singer.  Some  of  the  footage  is  devoted 
to  scenic  views  of  Rio,  including  a  glimpse  of 
the  famous  figures  of  Christ  which  overlooks 
the  city.  The  subject  is  rhythmic  and  enter- 
taining and  reveals  Rio  as  a  virtual  paradise  for 
vacationists.  Stanley  Simmons  produced,  di- 
rected. 


Swing  Frolic  (Very  Good) 

Univ.  (6230)  Musical  No.  10  15  mins. 

Excellent  production  and  novelty  are  evident 
throughout  this  band  offering  with  Ted  Weems 
and  his  versatile  group  in  the  top  spot.  Tap, 
acrobatic,  contortion,  and  classical  and  modern 
dance  routines ;  male  solo  and  feminine  duet 
singing ;  and  solo  and  group  novelty  instru- 
mental numbers  all  vie  with  the  renditions  of 
the  band  as  a  whole  for  the  limelight.  Elmer 
Tanner,  whistler  ;  Parker  Gibbs,  vocalist ;  Peggy 
Ryan,  tap  dancer ;  The  Dufirns,  dance  team ;  the 
Two  Harmonettes,  singing  duo ;  Perry  Como 
and  the  vocal  ensemble  ;  Margery  Dave,  dancer  ; 
Jeanne  Brown,  singer,  and  Ormond  Downes, 
the  drummer,  all  contribute  excellent  specialties. 

Sugar  Bowl  Humpty  Dumpty 

(Very  Good) 

Universal  (6377)  Stranger  Than 

Fiction  No.  7  9  mins. 

This  is  another  misnomer  as  it  deals  with 
unusual  hobbies  and  rare  occupations,  and  only 
a  small  portion  of  the  footage  is  devoted  to  the 
title  subject.  Outstanding  is  the  performance 
of  a  collie  dog  that  is  a  far  better  fisherman 
than  most  of  the  followers  of  Izaak  Walton 
who  will  enjoy  his  exploits. 


ASTOR  PICTURES 


Rel.  See 
Mins.  Date  Issue  of 

Bat  Whispers  (My-D)  C.   Morris-U.   Merkel  86  Reissued 

Cock  of  the  Air  (C)  Chester  Morris    71  Reissued 

Crooked  Circle  (C)F  Zasu  Pitts-Jimmy  Gleason  70  Reissued 

Framed  for  Murder  (D)  Wallace   Ford-Fuzzy    Knight  Not  Rev. 

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  Reissued 

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  Reissued 

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  Reissued 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  Xlaudette  Colbert    80  Reissued 

Let  'Em  Have  It  (G)  Bruce  Cabot-Virginia  Bruce  70  Reissued 

Murder  at  the  Baskervilles. ..  .Arthur  Wontner   Not  Rev. 

Palooka  (C)   Stuart   Erwin-LuDe  Velez  70  Reissued 

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak  88  Reissued 

Sky  Devils  (C-D)  Spencer  Tracy    88  Reissued 

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn  Douglas  70  Reissued 


MGM 


Current  1940-41  (Cont.) 


COLUMBIA 


Current  1940-41 


2010 
2014 
2023 

2215 
2001 
2013 
2041 

2206 
2020 
2039 
2003 
2208 
2214 
2026 
2008 
2216 
2019 
2207 
2017 
2009 
2042 
2040 
2004 


3003 
3041 
3017 
3212 
3035 
3031 

3028 

3030 

3015 
3023 
3039 
3024 
3209 
3009 
3007 

321 1 
3034 
3005 
3040 
3202 
3210 
3201 
3026 

3022 
3036 
3008 
3016 


3203 
3004 


Adventure  in  Washington(D)  F.Herbert  Marshall- Virginia  Bruce...  84 

Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake  76 

Cilery  Queen  and  the 

Perfect  Crime  )My)A  Ralph  Bellamy-Margaret  Lindsay...  63 

Hands  Across  the  Rockies(W)  F.Bill  Elliott-Dub  Taylor  60 

Here  Comes  Mr.  Jordan  (FA)  A.  Robt.  Montgomery-Rita  Johnson  93 

Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper  76 

I  Was  a  Prisoner  on 

Devil's  Island  (D) A  Sally    Eilers-Donald   Woods   70 

Medico  of  Painted  Spring (W) F .Chas.  Starrett-Terry  Walker  59 

Naval  Academy  (D)F  Jimmy  Lydon-Fred.   Bartholomew...  67 

Officer  and  the  Lady  (D)A. . .  .Rochelle  Hudson-Bruce  Bennett  60 

Our  Wife   'OF  Ruth  Hussey-Melvyn  Douglas  93 

Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty  58 

Return  of  Daniel  Boone  (W)F.Bill  Elliott-Evelyn  Young  61 

Richest  Man  in  Town  (D)F... Frank  Craven-Edgar  Buchanan  69 

She  Knew  All  the  Answers(D)  A  .  Franchot  Tone-Joan  Bennett  85 

Son  of  navy  Crockett  (W)F...Bill  Elliott-Iris  Meredith  62 

Sweetheart  of  the  Campus  (M  D)  .Ruby  Keeler-Harriet  Hilliard  61 

Thunder  Over  the  Prairie  (W)  F  .Charles  Starrett- Eileen  O'Hearn  60 

Tillie  the  Toiler  (C)F  Kay  Harris- William  Tracy  67 

Time  Out  for  Rhythm  (DM)F.Rudy  Vallee-Rosemary  Lane  74 

Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden  62 

Voice  in  the  Night  (D)  Clive  Brook-Diana  Wynyard  83 

You'll  Never  Get  Rich  (M)F  .Fred  Astaire-Rita  Hayworth  88 

Current  1941-42 

Adventures  of  Martin  Eden(D)  A.Glenn  Ford-Claire  Trevor  

Bedtime  Story  (C)A  Loretta  Young-Fredric  March  

Blonde  From  Singapore(CD)  A  .Florence  Rice-Leif  Erickson  

Blondie  Goes  to  College  (OF.  Penny  Singleton-Arthur  Lake  

Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter  

Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon. 

Close  Call  for  Ellery 

Queen  (My)F   William  Garg an -Margaret  Lindsay.. 

Confessions  of  Boston 

Blackie  (My)F   Chester  Morris-Harriet  Hilliard  

Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay... 

Go  West,  Young  Lady(WMC)  F  .  Penny  Singleton-Glenn  Ford  

Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  

Harvard  Here  I  Come  (C)F...Maxie  Rosenbloom-Arline  Judge  

Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  

King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter  

Ladies  in  Retirement  (D)A  .  lda   Lupino-Louis  Hayward  

Lady  Is  Willing  (CD)A  Marlene   Dietrich-Fred    Mac  Murray 

Lawless  Plainsman  (W)  Charles  Stp-rett- Russell  Hayden  

Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter  

Man  Who  Returned  to  Life  (D)AJohn  Howard-Lucille  Fairbanks  

Men  in  Her  Life  (D) A  Loretta  Young-Dean  Jagger  

Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly  

Riders  of  the  Badlands  (W)F. Charles  Starrett- Russell  Hayden  

Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter  

Royal  Mounted  Patrol  (W)  Charles  Starrett- Russell  Hayden  

Secrets  of  the  Lone  Wolf  (My)  F  .Warren  William   

Shut  My  Big  Mouth  (C)F  Joe  E.  Brown-Adele  Mara  

Sing  for  Your  Supper  (DM)F.Jinx   Falkenburg-"Buddy"  Rogers.. 

Stork  Pays  Off  (C)F  Maxie  Rosenbloom- Rochelle  Hudson 

Texas  (D)F  William  Holden-Glenn  Ford  

Three  Girls  About  Town  (CD)  A  Joan  Blondell-John  Howard  

Tramp,  Tramp,  Tramp  (CD)  .  .Florence  Rice-Bruce  Bennett  

(Former  title  "Camp  Nuts") 

Two  Latins  From 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury  

West  of  Tombstone  (W)F  Charles  Starrett-Russell  Hayden  

You  Belong  to  Me  (CD)A  Barbara  Stanwyck-Henry  Fonda  


.5/30/41 
.7/17/41 

.8/14/41 
.6/19/41 
.8/21/41 
.5/8/41 

.6/30/41 

.6/26/41 

.5/22/41 

.7/24/41 

.8/28/41 

.9/18/41 

.5/7/41 

.6/12/41 

.5/15/41 

.7/15/41 

.6/26/41 

.7/30/41 

.8/7/41 

.6/20/41 

.7/10/41 

.5/20/41 

.9/25/41 


.b5/3l/4l 
. .b7/5/4l 

.b7/l2/4l 
,b6/l4/4l 
.  b8/2/4l 
.b5/IO/4l 

.b6/28/4l 
.b6/28/4l 
,b5/24/4l 
.b7/l9/4l 
.b8/l6/4l 
. .b9/6/4l 
,b9/l3/4l 
.1)6/14/41 
.b5/24/4l 
.b7/l2/4l 
. .b7/5/4l 
. .b8/2/4l 
. .b8/9/4l 
..b6/7/4l 
.b6/28/4l 
.b4/l9/4\ 
.b9/27/4l 


87. 

.2/26/42 

. .02/28/42 

85. 

.12/25/41 

.bl2/l3/4l 

67. 

.10/16/41 

. .b8/30/4l 

74. 

.1/15/42  . 

. . .D3/7/42 

58. 

.2/12/42 

. .D2/2I/42 

63. 

.1/22/42 

..all/1/41 

67. 

.1/29/42 

. .b3/ 14/42 

65. 

.1/8/42  . 

.bl2/l3/4l 

68. 

.11/18/41 

. .D8/30/4I 

71 . 

.11/27/41 

.bl 1/29/41 

65. 

.9/11/41 

..b9/20/4| 

65. 

. 12/18/41 

..b2/28/42 

72. 

.12/11/41 

. .al0/4/4l 

63. 

.8/14/41 

. . .b8/9/4l 

91. 

.9/18/41 

..b9/l3/4l 

91 . 

.2/12/42 

. .bl/31/42 

3/12/42 

.al 1/29/41 

58. 

.1/1/42  . 

. .b9/27/4l 

60. 

.2/5/42  . 

. .b2/28/42 

90. 

. 1 1/20/41 

.blO/18/41 

63. 

.9/4/41 

b8/2/4l 

57. 

. 12/18/41 

.bl2/20/4l 

60. 

. 10/16/41 

..b8/30/4l 

59. 

.11/13/41 

. .a8/l6/4l 

66. 

.11/13/41 

.bl 1/22/41 

71. 

.2/19/42 

. .b2/2l/42 

68. 

. 12/4/41 

. .bl2/6/4l 

68. 

.11/6/41 

.bl 1/15/41 

92. 

.10/9/41 

. .b9/27/4l 

73. 

. 10/23/41 

.blO/25/41 

3/12/42 

. .al/24/42 

06. 

.10/2/41 

. .b9/27/4l 

59. 

.1/15/42 

. .bl/24/42 

97. 

.10/30/41 

.blO/18/41 

Coming  1941-42 

Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane  4/2/42  . 

Blondie's  Blessed  Event  Penny  Singleton-Arthur  Lake  4/9/42  . 

(Former  title  "Blondie  Greets  Guest") 

Canal  Zone   Chester  Morris-John  Hubbard  3/19/42 

Desperate  Chance  for  Ellery 

Queen  (My)  Wm.  Gargan-Margaret  Lindsay  

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 

Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Down  Rio  Grande  Way  ( W) ..  .Charles  Starrett-Russell  Hayden  4/23/42 

He  Kissed  the  Bride  Joan  Crawford-Melvyn  Douglas  

Hello  Annapolis  (D)  Jean   Parker-Tom  Brown  

Highly  Irregular  (C-D)  J.  Bennett-F.  Tone  

Invaders,  The  (D)F  Leslie  Howard-Laurence  Olivier  104  

Meet  the  Stewarts  William  Holden-Frances  Dee  

North  of  the  Rockies  (W)  Bill  Elliott-Tex  Ritter  4/2/42  . 

Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  4/23/42 

Prairie  Gtmsmnke  (W)  Bill    Elliott-Tex  Ritter  

Return  of  the  Rough 

Riders  (W)  Charles  Starrett-Russell  Hayden  

Submarine    Raider  John  Howard-Marguerite  Chapman  

Sweetheart  of  the  Fleet  (C)...Joan  Davis-Jinx  Falkenburg  

Three's  a  Crowd  (D)  Cary  Grant-Jean  Arthur  

Two  Yanks  in  Trinidad  (D)  .  Pat  O'Brien-Brian   Donlevy  3/26/42 


MGM  Current  1940-41 

141  Barnacle  Bill  (CD)F  Wallace  Beery- Virginia  Weidler  92.  .7/4/41 

139  Big  Store   (M-C)F  Marx   Bros. -Virginia   Grey   83.  .6/20/41 

137  Biily  the  Kid  (Tech.)  (D)F.-.Rob't  Taylor- Maureen  O'Sullivan . . .  95.  .5/30/41 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson- Walter  Pidgeon(Tech.)  98.. 7/25/41 

145  Dr.Kildare'sWeddingDay(D)F.Lew  Ayres-Lionel   Barrymore   82.. 8/22/41 

138  Getaway  (G)A   Robert  Sterling-Van  Heflin  89  . 6/13/41 

135  I'll  Wait  For  You  (D)F  Virginia  Weidler-Robt.  Sterling  75. .5/16/41 


. .al/31/42 
.al2/20/4l 


.al2/20/4l 
..a2/28/42 


.al I/I5/4I 
. .al/31/42 


,a2/28/42 
.a2/28/42 
.b2/2l/42 
. .a3/7/42 
.a9/27/4l 
..a3/7/42 
.al/17/42 


. .a3/7/42 
.a2/2l/42 
.al/24/42 


...b7/5/4l 
. .D6/2I/4I 
.  b5/3l/4l 
. .b6/28/4l 
. .b8/23/4l 
. .b6/2l/4l 
. .b5/IO/4l 


146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickey  Rooney-Judy  Garland  

134  Love  Crazy  (F)A  Wm.  Powell-Myrna  Loy-Fay  Bainter 

133  People  vs.  Dr.  Kildare  (D)F..Lew  Ayres-Lionel  Barrymore  

143  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murphy  

142  Stars  Look  Down  (D)  Margot  Lockwood- Michael  Redgrave. 

140  They  Met  in  Bombay  (  D  )  A     Clark   Gable-Rosalind  Russell  

148  When  Ladies  Meet  (SC)A  Joan  Crawford-Rob't  Taylor  

147  Whistling  in  the  Dark(MyC)  F  .Skelton-Rutherford   

136  Woman's  Face  (D) A  Joan-Crawford-Melvyn  Douglas  

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117. 

226  Born  to  Sing  (DM)  Ray  McDonald-Virginia  Weidler  81. 

220  Bugle  Sounds  (D)F  Wallace  Beery- Marjorie  Main  101. 

208  Chocolate  Soldier  (M) A  Nelson  Eddy-Rise  Stevens  102. 

213  Design  for  Scandal  (CD) A  Rosalind  Russell-Walter  Pidgeon...  84. 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73. 

201  Dr.  Jekyll  and  Mr.  Hyde(D)A. Spencer  Tracy-lngrid  Bergman  127. 

217  Dr.  Kildare's  Victory  (D)....Lew  Ayres-Lionel  Barrymore  82. 

207  Feminine  Touch   (C)A  Rosalind  Russell-Don  Ameche  93. 

212  H.  M.  Pulham,  Esq.  (D) A  Hedy  Lamarr-Robert  Young  120. 

204  Honky-Tonk    (CD)F  Clark  Gable- Lana  Turner  105. 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63. 

218  Johnny  Eager  (G)A  Lana  Turner-Robert  Taylor  107. 

215  Kathleen  (D)F  Shirley  Temple-Herbert  Marshall...  84. 

202  Lady  Be  Good  (CM)F  Eleanor  Powell-Ann  Sothern  112. 

205  Married  Bachelor  (C)A  Ruth  Hussey-Rob't  Young  81. 

219  Mr.  and  Mrs.  North  (MyC)  F . .  Gracie  Allen- William  Post,  Jr  67. 

227  Nazi  Agent  (Spy)A  Conrad  Veidt-Ann  Ayars  82. 

(Reviewed  as  "Salute  to  Courage") 

210  ShadowoftheThin  Man(CMy)F. William  Powell-Myrna  Loy  97. 

206  Smilin'  Through  (Tech.) (D) F.J.  MacDonald-Brian  Aherne  100. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81. 

211  Two  Faced  Woman  (C)A  Garbo-Melvyn    Douglas  94. 

209  Unholy  Partners  (D) A  Edw.  G.  Robinson-Edward  Arnold..  94. 

223  Vanishing  Virginian  (CD)  K.   Grayson-F.   Morgan  101. 

225  We  Were  Dancing  (SO A  Norma  Shearer-Melvyn  Douglas  94. 

222  Woman  of  the  Year  (CD)  A. .  .Spencer  Tracy- Katharine  Hepburn. .  1 12. 

224  Yank  on  the  Burma  Road(D)  F  .L.  Day-B.   Nelson- K.  Luke  65. 


Rel. 

See 

Mins.  Date 

Issue  of 

100. 

.8/15/41 

...b8/9/4l 

99. 

.5/23/41 

.  b5/l7/4l 

77. 

.5/2/41  . 

. .b5/IO/4l 

96. 

.8/1/41  . 

..b7/26/4l 

98. 

.7/18/41 

. .b7/l2/4l 

92. 

.6/27/41 

..b6/28/4l 

105. 

.8/29/41 

. .b8/30/4l 

78. 

.8/8/41 

b8/2/4l 

106. 

.5/9/41  . 

. .b5/IO/4l 

Jan  b  12/6/41 

Mar  bl/24/42 

Jan.  .....bl2/20/4l 

Nov  b  10/ 18/41 

Dec  bl  I / 15/41 

Sept  b8/2/4l 

Sept  D7/26/4I 

Jan  bl2/6/4l 

Oct  b9/20/4l 

Dec  bl  1/15/41 

Oct  b9/20/4l 

Feb  bl/10/42 

Jan  bl2/l3/4l 

Dec  bl  1/15/41 

Sept  b7/l9/4l 

Oct  b9/l3/4l 

Jan  bl2/20/4l 

Mar  bl/24/42 

Nov  b  1 0/25/4 1 

Oct  w.Jj9/I3/4I 

Dec  b  1 1  / 1 5/41 

Nov  bl0/25/4l 

Nov  b  10/18/41 

Feb  b  12/6/4 1 

Mar  bl/17/42 

Feb  bl/17/42 

Feb  bl/17/42 


.Apr  b3/!4/42 


Coming  1941-42 

Apache  Trail   William  Lundigan-Donna  Reed  

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rooney-Lewis  Stone  93.. Mar  b2/l4/42 

Crossroads   William   Powell- Hedy  Lamarr  

Dr.    Kildare    (untitled)  Lionel   Barrymore-Lew  Ayres  

Fingers  at  the  Window(My) A.Lew  Ayres-Laraine  Day  

Get  Rich  Quick  Maisie  Ann  Sothern-Red  Skelton  

Grand  Central  Murder  Van    Heflin-Virginia  Grey  

Her  Cardboard  Lover  (C)  Norma  Shearer- Robert  Taylor  a2/2l/42 

I  Married  an  Angel  (C)  Jeanette  MacDonald-Nelson  Eddy  all/8/41 

Jackass  Mail   Wallace  Beery- Marjorie  Main  

Kid  Glove  Killer  (D)  F  Marsha  Hunt-Van  Heflin  74.  .Apr  b3/!4/42 

Mrs.    Miniver    (D)  Greer  Garson- Walter   Pidgeon  al/17/42 

Mokey    (D)  D.    Dailey-Donna   Reed  al/31/42 

Once  Upon  a  Thursday  Marsha  Hunt-Barry  Nelson  

Panama   Hattie   (CM)  Ann  Sothern-Dan  Dailey,  Jr  a8/30/4l 

Rio  Rita  (CM)F  Abbott  &  Costello   92  . Apr  b3/l4/42 

Secret  Operator   Lee  Bowman-Jean  Rogers  

Ship  Ahoy  (CM)  Eleanor    Powell-Red   Skelton  al/17/42 

Somewhere  I'll  Find  You  Clark   Gable-Lana  Turner  

Sunday  Punch   (C)   Jean  Rogers-William  Lundigan  a2/2l/42 

Tarzan  Against  the  World(D).J.  Weismuller-M.  O'Sullivan  a2/l4/42 

228  This  Time  For  Keeps  (C)  F ...  Robert  Sterling-Ann  Rutherford  73. .Mar  b2/l4/42 

Tortilla  Flat  (C)  Tracy-Garfield-Lamarr-Tamiroff  al/24/42 


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg  (D)F  Gorcy- Jordan- Hall   

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang  

Driftin'    Kid    (W)F  Tom  Keene-Betty  Miles  

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  

Father  Steps  Out  (D)F  Frank  Albertson-Jed  Prouty  

Fugitive  Valley  (W)F  Corrigan- King-Terhune   

Gang's  All  Here  (G)  Frankie  Darro-Mantan  Moreland.... 

House  of  Mystery  (H)A  Kenneth  Kent-Judy  Kelly  

King  of  Zombies  (H)A  John  Archer-Mantan  Moreland  

Murder  by  Invitation  (My) A .  .Wallace   Ford-Marian  Marsh  

Pioneers,  The   (W)F  Tex  Ritter-Slim  Andrews...  

Redhead    (D)A    June  Lang-Johnny  Downs  

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  

Silver   Stallion    (D)  David  Sharpe-Leroy  Mason-Thunder. 

Wanderers  of  the  Desert  (W) .  .Tom  Keene-Betty  Miles  

Wrangler's   Roost   (W)F  Range  Busters  


60 


61. .8/1/41  . 
63.. 8/8/4 1  . 
55. .9/26/41 
....8/8/41  . 
63. .7/19/41 
"  7/30/41 
6/11/41 
5/7/41  . 
67. .5/14/41 
65.. 6/30/4 1 
61. .5/10/41 
64.. 5/21/41 
....10/31/41 
....5/28/41 

 6/25/41 

58. .6/4/41  . 


62 


Current  1941-42 


57. 


Arizona  Bound  (W)F  Buck  Jones-Tim  McCoy  

Arizona  Roundup  (W)  Tom  Keene  

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58. 

Black  Dragons  (My)  A  Bela  Lugosi-Joan  Barclay.  63. 

Borrowed  Hero  (D)F  Florence  Rise-Alan  Baxter  65. 

Double  Trouble  (C)  F  Harry  Langdon-Charles  Rogers  64. 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. 

Freckles  Comes  Home  (G) ...  .Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh.....  63. 

Gunman  From  Bodie  (W)F...Buck  Jones-Tim  McCoy   62. 

I  Killed  That  Man  (My)A  Ricardo  Cortez-Joan  Woodbury  70. 

Law  of  the  Jungle  (Spy)  Arline  Judge-John  King  

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jackie  Moran  62. 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn.... 

Man  From  Headquarters  (G)A. Frank  Albertson-Joan  Woodbury  63. 

Man  With  Two  Lives  (D)  A. ...  Edward  Norris-John  Arden   65. 

Mr.  Wise  Guy  (CD)F  East  Side   Kids   70. 

Private  Snuffy  Smith  (CD)  F.. Bud  Duncan-Edgar  Kennedy  67. 

(Reviewed  as  "Snuffy  Smith,  Yardbird") 

Riot  Squad  (My)A  Richard   Cromwell-Mary   Ruth  57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Rock  River  Renegades  (W)... Range  Busters  

Saddle  Mountain  Roundup(W) .  Range  Busters  

Spooks  Run  Wild  (MyC)F  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63. 

Stolen  Paradise   (D)A  Leon  Janney- Eleanor  Hunt  80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)F  Range  Busters   72. 

Tonto  Basin  Outlaws  (W)F.. .Range  Busters   63. 

Top  Sergeant  Mulligan  (OF.. Nat  Pendleton-Carol  Hughes  69. 

Underground   Rustlers   (W)F. .Range  Busters  56. 

Western   Mail   (W)  Tom  Keene- Jean  Trent-Sugar  Dawn  

Zis  Boom  Bah   (DM)F  Peter  Lind  Hayes-Grace  Hayes  62. 


7/19/41 
3/13/42 
1/30/42  . 
3/6/42  .. 
12/5/41  . 
11/21/41 
12/26/41 
1/2/42  . 
9/5/41  .. 
9/19/41  . 
11/14/41 
2/6/42  . 
9/12/41  . 
12/5/41  . 
1/23/42  . 
3/13/42  . 
2/20/42  . 
1/16/42  . 

12/19/41 
1/9/42  .. 
2/27/42  . 
8/29/41  . 
10/24/41 
10/31/41 

1/9/42  .. 
10/10/41 
10/17/41 
11/21/41 
2/13/42  . 
1 1/7/41  . 


. .b8/2/4l 
. .b8/9/41 
..9/27/41 
.a7/l9/4l 
. .b8/2/4l 
.b9/20/4l 
.a5/l7/4l 
.b5/3l/4l 
.b5/l7/4l 
. .b7/5/4l 
. .b5/3/4l 
.b5/l7/4l 
.a9/27/4l 
.a5/IO/4l 
.a6/l4/4l 
.b7/!9/4l 


. .b7/26/4l 
. .a2/2l/42 
. .b2/2l/42 
. ..b3/7/42 
. .bl2/6/4l 
.  b  I  ■  / 15/41 
. .bl/31/42 
.all/22/41 
. .b9/l3/4i 
.b 10/18/41 
..bl 1/8/41 
..al/17/4" 
. ,b9/20/4l 

al 1/22/41 
. .bl/31/42 
. ..b3/7/42 
b2/ 14/42 

.bl/31/42 


Coming  1941-42 


Aunt  Emma  Paints  the  Town. Roger  Pryor-ZaSu  Pitts  4/17/42 

Ghost  Town  Lsw  (W)  Buck  Jones-Tim  McCoy  3/27/42 

Klondike   Fury   (D)  Edmund  Lowe-Lucille  Fairbanks  3/20/42 

Marshal  of  Sundance  (W)  Range  Busters   

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath  


.  .12/20/41 
..bl/10/42 
.  .a2/2l/42 
. . .38/9/41 
.blO/ll/41 
.b!2/2l/40 


..b2/28/42 
.bl 1/29/41 
..bll/l/41 
..bl/17/42 
..31/31/42 
..bll/l/41 


. .a2/28/42 
. .a2/2l/42 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


March  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


PARAMOUNT 


Current  1940-41 


Mins. 

4038  Aloma  of  the  South  Seas  (D)F. Dorothy  Lamour-Jon  Hall  (Tech.)..  77.. 

4032  Caught  in  the  Draft  (C)F  Bob  Hope-Dorothy  Lamour  81.. 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker  70.. 

4033  Forced   Landing   (D)F  Richard  Arlen-Eva  Gabor   66.. 

4028  I  Wanted  Wings  (D)F  Brian  Donlevy-Ray  Milland  130.. 

4035  Kiss  the  Boys  Goodbye(CM)  F .  D.  Ameche-M.  Martin-O.  Levant...  85.. 

4*29  One  Night  in  Lisbon  (C)A  Madeleine  Carroll-Fred  MacMurray.  95.. 

4431  Parson  of  Panantint  (D)F  Charles  Ruggles-Ellen  Drew  84.. 

4»54  Pirates  en  Horseback  (W)F...Wm.  Boyd-RusseJI  Hayden  69.. 

4827  Reaching  for  the  Sun  <CD)A..Joel   McCrea-Ellen   Drew  88.. 

4*34  Shepherd  of  the  Hills  (D)F.  John  Wayne-Betty  Field  (Tech.)...  91.. 
4021  There's  Magic  in  Music(Mu)  F  .Allan  Jones-Susanna  Foster  80.. 

(Reviewed  as  "Hard  Boiled  Canary") 

4038  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  62.. 

4*55  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78.. 

4086  World  Premiere   (OA  John  Barrymore- Frances  Farmer  70.. 


Rel. 

Date 
8/29/41 
7/4/41 
8/29/41 
7/18/41 
5/30/41 
8/1/41 
6/13/41 
8/22/41 
5/23/41 
5/2/41 
7/25/41 
5/16/41 

6/20/41 

8/8/41 

8/15/41 


Current  1941-42 


12/19/41 
1/23/42  . 
1 1/7/41  . 
10/3/41  . 


Block 
No. 

2  Among  the  Living  (H) A  Albert   Dekker-Susan   Hayward  68 

3  Bahama  Passage  (Tech.) (D)A .Madeleine  Carroll-Stirling  Hayden..  81 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84 

1  Buy  Me  That  Town  (OA  Lloyd   Nolan-Constance   Moore  70 

4  Fleet's  In   (M)F  Dorothy  Lamour-William   Holden...  92  

2  Glamour  Boy  (C)F  Susanna  Foster-Jackie  Cooper  80  .12/5/41 

I  Hold  Back  the  Dawn  (D)  F . .  .Chas.  Boyer-Olivia  de  Havilland  115.  .9/26/41 

I  Henry  Alttrich 

for  President  (C)F  :.. Jimmy  Lydon-Mary  Anderson   70..  10/24/41 

4  Lady  Has  Plan*  (CD)A  Paulette  Goddard-Ray  Milland  77  

Louisiana  Purchase  (MO  Bob  Hope-Victor  Moore  (Tech.)         98  . 1/1/42  . 

3  Mr.  Bug  Goes  to  Town  (FA)  F. Tech.  Cartoon   Feature  78  

1  New  York  Town   (CD) A  Mary   Martin-Fred   MacMurray  75..  10/31/41 

2  Night  of  Jan.  16th  (My)  F  Ellen  Drew-Robt.  Preston   79. .  1 1/28/41 

3  No  Hands  on  the  Clock(My)F. Chester  Morris-Jean  Parker  75.  .2/13/42 

1  Nothing  Bit  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90..H/I0/4I 

W-l  Outlaws  of  the  Desert  (W)F..Wm.  Boyd-Brad   King   66  

3  Pacific  Blackout  (D)F  Robert  Preston-Martha  O'Drlscoll.  .  76.  .3/16/42 

(Reviewed  as  "Midnight  Angel") 

4  Remarkable  Andrew   (C)F  William  Holden-Brian  Donlevy  80  

W-l  Riders  of  the  Timbertine(W) F.Bill  Boyd-Brad  King-Andy  Clyde..  59  

W-l  Secret  of  the  Wastelands*  W)  F  .  Wm.  Boyd-Brad  King-Andy  Clyde..  66  

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  94. .11/21/41 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63  

3  Sullivan's  Travels  (CD)A  Joel   McCrea-Veronica   Lake  91. 2/6/42  . 

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  58  


See 
Issue  of 
.b8/30/4l 
.b5/3l/4l 
.b8/23/4l 
,b7/l9/4l 
,b3/29/4l 

b6/28/4l 
.bS/10/41 
.b6/2l/4l 
.b5/24/4l 
,b4/l2/4l 

b6/2l/4l 
. .b3/l/4l 

.b6/l4/4l 
. .b8/2/4l 
.b8/23/4l 


. . .b9/6/4l 
.bl2/l3/4l 
.. .b9/6/4| 
. .  b8/2/4l 
. .bl/24/42 
. . .b9/6/4l 
. .  b8/2/4l 

. ..b8/2/4l 
. . b I / 17/42 
.bl 1/29/41 
. .b 12/6/4 1 
. . .b8/2/4l 
. . .b9/6/4l 
,bl2/l3/4l 
.  b8/2/4l 
. .b9/27/4l 
.  bl2/6/4l 


.bl/17/42 
b9/27/4l 
.b9/27/4l 
.  M/6/41 
.b9/27/4l 
.blf/6741 
b9/27/4l 


Coming  1941-42 


American  Empire  Richard  Dix-Preston  Foster  In  Prod. 

Beyond  the  Blue  Horizon  Dorothy  Lamour- Richard  Denning  a8/l674l 

(Former  title  "Malaya") 
Dr.   Broadway   (D)  Macdonald  Carey-Jean  Phillips  all/29/41 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68  bl/24/42 

Forest  Rangers  (D)  (Tech.) ...  Fred  MacMurray-Paulette  Goddard  a2/28/42 

Glass  Key   Brian  Donlevy- Veronica  Lake  

5  Great  Man's  Lady  (D)  Barbara  Stanwyck-Joel  McCrea  a3/22/4l 

(Former  title  "Pioneer  Woman") 
Henry  Aldrich,  Editor  Jimmy  Lydon-Charles  Smith  

5  Henry  and  Dizzy  (C)  Jimmy  Lydon-Charles  Smith  a9/27/4l 

Holiday  Inn   Bing  Crosby-Fred  Astaire  al/3/42 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

Mr.  and  Mrs.  Cugat  Ray   Milland-Betty   Field  al2/27/4l 

Mrs.  Wiggs  of  the  Cabbage 
Patch  (O  Fay  Bainter-Carolyn  Lee  

5  My  Favorite  Blonde  (C-D)...Bob   Hope- Madeleine  Carroll  al2/6/4l 

My  Heart  Belongs  to  Daddy(C)  .Richard  Carlson-Martha  O'Driscoll  a3/7/42 

Night  in  New  Orleans  (My) .  .Preston  Foster-Albert  Dekker   .  .a  10/ 1 1/41 

(Former  title  "Morning  After") 

Patm  Beach  Story  Claudette  Colbert-Joel  MoCrea  al/3/42 

Reap  the  Wild  Wind  (D)  Ray  Milland-John  Wayne  (Tech.)  a7/5/4l 

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  a2/2l/42 

(Former  title  "Black  Curtain") 

Sweater  Girl   (My)  Eddie  Bracken-June  Preisser  a8/9/4l 

Take  a  Letter  Darling  (C)  Rosalind  Russell-Fred  MacMurray  al/24/42 

5  This  Gun  for  Hire  (D)  Veronica  Lake-Robert  Preston  all/29/41 

Tombstone    (W)  Richard  Dix-Frances  Gifford  al0/4/4l 

4  Torpedo   Boat   (A) F  Richard  Arlen-Jean  Parker   69  bl/17/42 

5  True  to  the  Army  (C)  Judy  Canova-Allan  Jones-Ann  Miller  al2/20/4l 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George  

Wildcat    (D)  Richard  Arlen-Arline  Judge  a2/28/42 

Young  and  Willing  (C)  William  Holden-Susan  Hayward  al2/20/4l 

(Former  title  "Out  of  the  Frying  Pan") 


PRODUCERS  RELEASING  CORP.  1940-41 


162  Billy  the  Kid  in  Santa  Fe(W). 
1 16  Blonde  Comet  (D)  

111  Criminals  Within  (My) A 
115  Dangerous  Lady  (My)F  .. 

113  Desperate   Cargo  (D)A.. 

112  Double  Cross  (G)  F  

109  Emergency  Landing  (Spy)F... 

124  Gambling  Daughters  (D)A... 
126  Jungle  Man  (D)F  

167  Lone  Rider  Ambushed  (W)F. 

168  Lone  Rider  Fights  Back  (W) 
166  Lone  Rider  in  Frontier  Fury. 
165  Lone  Rider  in  Ghost Town(W)  F 

114  Mr.  Celebrity  (D)F  

123  Paper  Bullets  (D) A  

125  Reg'lar  Fellers  (D)F. . . 

110  South  of  Panama  (Spy)F 
156  Texas   Marshal   (W) .... 


Bob-Steele-Marin  Fais-St.  John   66 

Robert  Kent-Virginia  Vale   67 

Eric  Linden-Ann  Doran   70 

Neil  Hamilton-June  Storey   66 

Ralph  Byrd-Carol  Hughes   69 

Kane  Richmond-Pauline  Moore   61 

Carole  Hughes   79 

Cecilia  Parker-Roger  Pryor   67 

Buster  Crabhe-Sheila  Darcy   63 

Geo.   Houston-AI  St.  John   67 

George  Houston-AI  St.  John   64 

George  Houston-AI  St.  John   62 

Gee.    Houston-Alaine   Brandts   64 

James  Seay- Doris  Day   66 

Joan  Woodbury-Jack  LaRue   72 

Billy   Lee-'Alfalfa'   Switzer   65 

Roger  Pryor-Virginia  Vale   68 

Tim   McCoy-Kay  Leslie   62 


1911-42 


.7/1 1/41 

.  12/26/41 

.6/27/41 

.9/12/41 

.7/4/41  . 

.6/27/41 

.5/23/41 

.8/1/41  . 

. 10/10/41 

.8/29/41 

.11/7/41 

.8/8/41  . 

.5/16/41 

. 10/31/41 

.6/13/41 

.8/15/41 

.5/2/41  . 

.6/13/41 


258  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbe-AI  St.  John  58.  .12/12/41 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John   64  . 10/24/41 

259  Billy  the  Kid  Trapped  (W) . . . Buster  Crabbe-AI  St.  John  2/20/42 

207  Broadway  Big  Shot  (CD)A. .  .Ralph   Byrd-Virginia  Vale   63.  . 2/6/42  . 

211  Dawn  Express  (Spy)  Michael  Whalen-Anne  Nagel  4/3/42 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg   65. .1/23/42 

202  Girls  Town  (D)  Edith   Fellows-June  Storey  3/6/42 

205  Hard   Guy   (G) A  Jack  La  Rue-Mary  Healy   68  .  10/17/41 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh  4/10/42 

215  Law  of  the  Timoer  (D)  Marjorie  Reynolds-Monte  Blue  63  .12/19/41 

263  Lone  Rider  and  the  Bandit(W)  .George  Houston-AI  St.  John  55.  .  1/16/42 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  St.  John  3/13/42 

201  Men  of  San  Quentin  J.  Anthony  Hughes-Eleanor  Stewart  5/8/42  . 

213  Miracle   Kid   (D) A  Tom  Neal-Carol  Hughes-Vicki  Lester  66.  .  1 1/14/41 

217  Panther's  Claw  (My)  Sidney   Blackmer-Rickey  Vallin  5/8/42  . 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  2/13/42 

253  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radio)  Boyd-Art  Davis  

218  Rogues  in  Clover  Wallace   Ford-Frank  Sully  4/31/42 

229  Strangler   Judy  Campbell-Sebastian  Shaw  4/3/42  . 

230  Swamp     Woman  Ann  Corio-Jack  La  Rue   68  . 12/5/41 

251  Texas  Man  Hunt  (W)  Bill  (Radio  Boyd-Art  Davis   60  . 1/2/42  . 

214  Today  I  Hang  (D) A  Walter  Woolf  King-Mono  Barrie         67..  1/30/42 

210  Too  Many  Women   (C)  Neil  Hamilton-June  Lang  2/27/42 


. .a7/!9/4l 
.al 1/22/41 
. .b8/l6/4l 

blO/l 1/41 
. .bl*/4/4l 
. .b8/l6/4l 
, .D7/I2/4I 

.b9/l3/4l 

blO/l 1/41 
. .bll/l/41 
,bl2/27/4l 
.  a7/26/4l 
. .b5/!7/4l 

.blO/4/41 
. .b6/l4/4l 
. .b3/30/4l 

,b4/26/4l 
. .a5/l7'4l 


.bl2/27/4l 
..bll/l/41 
. .al/24/42 
. .bl/17/42 
.  .a2/28/42 
. .b2/ 14/42 
. .al/17/42 
.b 10/25/41 
. . .a3/7/42 
,bl2/27/4l 
.  .  . 12/6/41 
. .al/31/42 

.'.'bi/3i/42 
. . .a3/7/42 
.al2/l3/4l 


alO/l 1/41 
.al 1/22/41 
. .b3/l4/42 
. .al/31/42 


RKO-RADIO  Current  1941-42 

185  Cyclone  on  Horseback  (W) . .  .  Tim   Holt-Marjorie   Reynolds  60 

166  Frank  Buck's  Jungle  Cavalcade . Frank   Buck   77 

129  Hurry,  Charlie,   Hurry  (OF  .Leon   Errol-Mildred  Coles  65 

175  Little  Foxes  ( D) A  Bette  Davis- Herbert  Marshall  116 

135  My  Life  With  Caroline  (C) . . .  Ronald  Colman-Anna  Lee  81 

191  Reluctant  Dragon  (C-Cartoon)  F  .  Bench  ley  and  Cartooa  Characters  73 

131  Saint's  Vacation   (My)A  Hugh  Sinclair-Sally  Gray   65 

IS6  Scattergood  Meets  B'way(D)  F .Guy   Kibbee-Emma   Dunn   70 

132  Scattergood  Polls  the 

Strings    (D)F  Guy  Kibbee    65 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  

172  Story  of  the  Vatican  (Doc.) ..  .March   of  Time   Feature   54 

133  Sunny  (MC)F  A.   Neagle-J.  Carroll- R.   Bolger  98 

134  They  Meet  Again   (D)F  Jeen  Hersholt-Dorothy  Lovett  67 

126  Tom,  Dick  and  Harry  (C)A... Ginger   Rogers-Geo.    Murphy  86 


Rel. 
Date 

6/13/41 

6/27/41 

7/25/41 

8/29/41 

8/1/41  . 

6/20/41 

5/31/41 

8/22/41 

5/23/41 
8/8/41  . 
7/18/41 
5/30/41 
6/20/41 
7/4/41  . 


Sea 
Issue  of 

.a5/IO/4l 
.b7/l9/4l 

b7/l2/4l 
.b6/ 1 6/4 1 
.b7/l9/4l 
. .b6/7/4l 

b6/2l/4l 
.b8/30/4l 

,b5/l7/4l 
a7/l2/4l 
b8/ 1 6/4 1 
.b5/24/4l 
. .b7/5/4l 
b7/!9/4l 


Block 
No. 


Current  1940-41 


w 


w 


I  AU  That  Money  Can  Buy(D)A.Anne  Shirley-Walter  Huston  I0«. 

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (OA  Barbara   Stanwytk-Gary   Cooper  III. 

I  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   6*. 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe  67. 

I  Citizen    Kane   (D)  A  Orson  Welles-Dorothy  Comingore  . . .  12*. 

3  Date  With  the  Falcon(MyC)  F  .George  Sanders- Wendy  Barrie  63. 

I  Dude  Cowboy  (W)F  Tim    Holt-Marjorie  Reynolds  59. 

Dumbo    (FA)  F  Disney  Cartoon  Feature  (Tech.)  64. 

1  Father  Takes  a  Wife  (C)A  Adolphe  Menjou-Gloria  Swaawn  79. 

3  Four  Jacks  and  a  Jill  (CM)  F.Anne  Shirley-Ray  Bolger   68. 

2  Gay  Falcon  (My) A  George  Sanders- Wendy  Barrio  66. 

4  Joan  of  Paris  (D)  IMichele  Morgan-Paul  Henreld  91. 

1  Lady  Scarface  (D)  F  Dennis  O'Keefe- Frances  Neal  66. 

2  Look  Who's  Laughing  (C)F...Berger  &  McCarthy  79. 

4  Mexkan  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol  73. 

2  Mexican  Spitfire's  Baby  (C)F.Leon  Errol-Lupe  Velez-Zasu  Pitts..  7*. 

3  Obliging  Young  Lady  (C)F...Joan  Carroll- Edmond  O'Brien  80. 

1  Parachute   Battalion   (D)F  Robert  Preston-Nancy  Kelly  75. 

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore-Lupo  Velez.  96. 

W-l  Riding  the  Wind  (W)  F  Tim  Holt-Ray  Whitley   6*. 

4  Sing  Your  Worries  Away(CM)  .Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71. 

2  Suspicion    (D) A  Cary  Grant-Joan  Fontaine  S9. 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67. 

4  Valley  of  the  Sun  (D)  ...James   Craig  -  Luci  lit   Ball  8*. 

3  Weekend  for  Three  (OA  Dennis  O'Keefe-Jane  Wyatt   68. 


10/17/41   . .D7/I9/4I 


1/9/42  .. 
I0/I*/4I 
2/13/42  . 
9/5/41  .. 
1/18/42  . 
12/12/41 
10/31/41 
10/3/41  . 
1/23/42  . 
10/24/41 
2/20/42  . 
9/26/41  . 
11/21/41 
3/13/42  . 
11/28/41 
l/3*/42  . 
9/12/41  . 
12/26/41 
2/27/42  . 
3/8/42  .. 
11/14/41 
1 1/7/41  . 
.2/6/42  .. 
12/12/41 


.b!2/6/4l 
. .U9/6/4I 
.bl/l*/42 

M/I2/4I 
.bl 1/8/41 
. .b9/6/4l 
.bl«/4/4l 
.b7/l9/4l 
.bl 1/8/41 
.b9/20/4l 
-bl/10/42 
.D7/26/4I 

b9/20/4l 
.bl/10/42 
..b9/6/4l 
.  bl 1/8/41 

b7/l9/4l 

bl 1/8/41 
. .bO/6/41 
.bl/10/42 
.  b9/20/41 
.09/20/41 
.bl/10/42 
b  1 0  25,11 


Coming  1941-42 

Bambi   Disney  Cartoon  Feature  

5  Bashful  Bachelor  (CD)  Lum  'n'  Abner  3/20/42 

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/12/42 

6  Falcon  Takes  Over  George  Sanders-Allen  Jenkins  6/5/42  . 

Fantasia  (FA)  F  Technicolor  Cartoon   85  .4/3/42  . 

Journey  Into  Fear  (Spy)  Joseph  Cotton- Dolores  del  Rio  

W-2  Land  of  the  Open  Range(  W)  F  .Tim  Holt-Ray  Whitley   60.  .4/10/42 

5  Magnificent  Ambersons  J.  Cotten- Dolores  Costello-T.  Holt  3/27/42 

5  Mayor  of  44th  Street  (Q)  George  Murphy-Anne  Shirley  5/8/42  . 

6  Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez  6/28/42 

6  My  Favorite  Spy  (MyC)  Kay  Kysor-Ellen  Drew  6/19/42 

6  Powder  Town   Victor  McLaglen-Edtnond  O'Brien  5/29/42 

Pride  of  the  Yankees  Gary  Cooper-Theresa  Wright    

5  Scattergood  Rides  High  (D)..Guy   Kibbee -Dorothy   Moore  4/24/42 

(Former  title  "Scattergood  at  the  Raees") 

6  Syncopation  (DM)   Adolphe   Menjou-Jackio  Cooper  5/15/42 

W-2  Thundering  Hoofs  (W)F  Tim    Holt-Ray  Whitley   6*  . 8/16/42 

5  Turtles  of  Tahiti  (D)  Charles  Laughton-Jon  Hall  4/17/42 


REPUBLIC  Current  1940-41 

16  AngelsWithBrokenWings(CD)  F.Binnie  Barnes-Gilbert  Roland  

28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes  .. 

24  Citadel  of  Crime  (D)F  Frank  Albertson- Linda  Hayes  

15  Country  Fair  (CM)F  Eddie  Foy,  Jr.-June  Clyde  

77  Desert  Bandit  (W)F  Don   Barry-Lynn  Merrick  

26  Doctors  Don't  Tell  (D)  F  John  Beal- Florence  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers   

22  Gay  Vagabond,  The  (CD)F  Ruth   Donnelly-Roscoe  Karns  

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  

78  Kansas  Cyclone   (W)F  Don  Barry-Lynn  Merrick  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

23  Poison  Pen  (D) A  Flora  Robson-Rob't  Newton  

3  Puddin'   Head   (OF  Judy  Canova- Francis  Lederer  

25  Rags  to  Riches  (G)  F  Alan  Baxter-Mary  Carlisle  

67  Saddlemates   (W)F   Three  Mesquiteers   

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gabby"  Hayes. 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette  


In  Prod. 
. .al/17/42 
.bl2/l3/4l 
. .al2/6/4l 
.bl 1/18/40 
. .a2/l4/42 
.bl2/l3/4l 
.al2/27/4l 
..al2/8/4l 

. . .a3/7/42 
.  a2/28/42 
.al2/20/4l 


.  a2/l4/42 

.all/29/41 
.1)12/13/41 
.a!2/l3/4l 


72. 

.5/27/41  . 

. . .b6/7/4l 

61. 

.9/5/41  . 

. . .b9/6/4l 

58. 

.7/24/41  . 

...b8/2/4i 

74. 

.5/5/41  . 

. .b5/l7/4l 

56. 

.5/24/41  . 

. .b5/3l/4l 

65. 

.8/27/41 

.  b9/l3/4l 

78. 

. 18/15/41 

.blO/18/41 

58. 

.7/10/41 

.  b7/l9/4l 

86. 

.5/12/41  . 

. .bS/24/41 

88. 

.8/20/41  . 

. .b8/l6/4l 

57. 

.6/24/41  . 

.  b6/28/4l 

58. 

.6/20/41  . 

..□6/21/41 

66. 

.6/3*/4l  . 

...b7/i/4l 

80. 

.6/25/41  . 

.  b6/28/4l 

57. 

.7/31/41  . 

...b8/9/4l 

56. 

.5/28/41  . 

. .b6/ 14/41 

56. 

.5/7/41  .. 

. -bS/10/41 

65 

.7/15/41  . 

. .  b8/2/4l 

64. 

.8/25/41  . 

. .b8/30/4l 

Current  1941-42 

171  Apache    Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick.... 

174  Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick  

IF4  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers  

131  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette  

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  

111  Devil  Pays  Off  (Spy)A  J.  Edward  Bromberg-Osa  Massen... 

162  Gauchos  of  Eldorado  (W)F  ...Tom  Tyler-Bob  Steele  

144  Heart  of  the  Rio  Grande(W)  F.Gene  Autry-Smiley  Burnette  

108  Hurricane  Smith   (D)F  Ray  Mlddleton-Jane  Wyatt  

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

101  Lady  for  a  Night  (D)  Joan   Blondell-John  Wayne  

153  Man  From  Cheyenne  (W)F  ...Roy  Rogers-George  "Gabby"  Hayes. 
110  Mercy  Island  (D)A  Ray  M  iddleton  -  Gloria  Dickson  

173  Missouri  Outlaw   (W)F  Don  "Red"  Barry-Lynn  Merrick.... 

107  Mountain  Moonlight  (OF  Weaver  Bros.  &.  Elviry  

112  Mr.  District  Attorney  in 

the  Carter  Case  James  Ellison- Virginia  Gilmore.... 

161  Outlaws  of  Cherokee  Trail(W)  F  Three  Mesquiteers   

122  Pardon  My  Stripes  (C)F  Bill  Henry-Sheila  Ryan  

133  Pittsburgh  Kid  (D)F  Billy  Conn-Joan  Parker  

121  Public  Enemies  (D)  Philip  Terry-Wendy  Barrie  

152  Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne  

109  Sailors  on  Leave  (C)A  William  Lundigan-Shirley  Ross  

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  

102  Sleepytime  Gal   (CM)F  Judy  Ca»ova-Tom  Brown  

154  South  of  Santa  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes... 

175  Stagecoach   Express   (W)  Don  "Red"  Barry-Lynn  Merriok  

114  Tragedy  at  Midnight(My-C)  A  John  Howard -Margaret  Lindsay  

113  Tuxedo  Junction   (C)F  Weaver  Bros.  &.  Elviry  

163  West  of  Cimarron  (W)  Three  Mesquiteers   

115  Yokel  Boy  (C)  Joan  Davis-Albert  Dekker  


56 

.9/12/41 

..b9/27/4l 

56. 

.1/6/42  . 

. .bl/10/42 

57. 

. 1/30/42 

...b2/7/42 

66. 

.1/22/42 

.  .bl/24/42 

58. 

.9/29/41 

. .blO/4/41 

70. 

.11/18/41 

.bl 1/15/41 

56. 

. I8/24/4I 

.b 10/25/41 

70. 

.3/11/42 

..b3/ 14/42 

69. 

.7/28/41 

..D7/I9/4I 

56. 

. 10/17/41 

. b 1 0  18  41 

87. 

.1/5/42 

.  .  .bl/3/42 

60 

.1/16/42 

.  bl/17/42 

72. 

.10/1*741 

.blO/ll/41 

58. 

. 1 1/25/41 

.bl 1/22/41 

68 

.7/12/41 

..b7/ 19/41 

68. 

.12/18/41 

.612/27/41 

56. 

.9/10/41 

. ,b9/20/4l 

64 

.1/26/42 

. .bl/31/42 

76. 

.8/29/41 

.. .b9/S/4l 

66. 

. IO/3*/4l 

..bll/l/41 

M. 

.12/12/41 

. b 12  '13/41 

71 

.9/3*1/41 

..bl*/4/4l 

64. 

.  1 1/12/41 

,4)1  1  15/41 

80. 

.3/5/42 

bS/7/42 

55. 

.2/17/42 

. .b2/2l/42 

3/6/42  . 

. .ae/14/42 

68. 

.2/2/42  . 

. .bl/31/42 

71. 

. 12/4/41 

. .bl2/6/4l 

55. 

.12/15/41 

.b 12/20/41 

3/13/42 

..al/31/42 

Coming  1941-42 


Affairs  of  Jimmy  Valentine(D) .  Dennis  O'Keefe-Ruth  Terry  3/25/42   a2/7/42 

Girl  From  Alaska  (D)  Ray  Middleton-Jean  Parker  4/6/42   a2/7/42 

Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie  4/13/42  

In  Old  California  John  Wayne-Binnie  Barnes  

Jesse  James,  Jr.  (W)  Don  "Red"  Barry-Lynn  Merrick  3/25/42   . .  .a2/28/42 

165  Raiders  of  the  Range  (W)  Bob  Steele-Tom  Tyler  3  18/42  ...a2/l4/42 

Shepherd  of  the  Ozarks  (D).. Weaver  Bros.  &  Elviry  3/26/42   a3/7/42 

Sunset  on  the  Desert  (W)  Roy  Rogors-George  "Gabby"  Hayes  4/1/42   a2/28/42 

166  Westward  Ho!  Three  Mesquiteers  


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  36 


SHOWMEN'S    TRADE  REVIEW 


March  14,  1942 


20TH  CENT.-FOX 


Current  1940-41 


148  Accent  on  Love  (C)  F  Geo.   Montgomery-09a  Mas&en  

143  Blood  and  Sand  (Tech.)  (D)A. Tyrone  Power-Linda  Darnell  

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North  

14!  Cowboy  and  the  Blonde!  CD)  F  .  Mary  Beth  Hughes-G.  Montgomery 

149  Dance  Hall  (C)F  Cesar  Romero-Carole  Landis  

144  For  Beauty's  Sake  (CD)  A  Ned  Sparks-Marjorie  Rambeau... 

140  GreatAmericanBroadcast(DM)  FAIice  Faye-John  Payne-Jack  Oakie 
142  Great  Commandment  (D)F  John  Beal-Albert  Dekker  

146  Man  Hunt  (Spy)F  Walter  Pidgeon-Joan  Bennett  

147  Moon  Over  Miami  (MC)F  Don  Ameche-Betty  Grable  (Tech.). 

145  Very  Young  Lady  (CD)F  Jane  Withers-Nancy  Kelly  


Rel. 

See 

M  ins 

.  Date 

Issue  of 

61 . 

7/1 1/41 

. .b6/28/4l 

125. 

5/30/41 

. .b5/24/4l 

59. 

6/13/41  . 

..b7/27/40 

68. 

5/16/41  . 

..b4/26/4l 

73. 

7/18/41 

. ,b6/28/4l 

62. 

6/6/41 

D7/5/4I 

90. 

5/9/41  . 

b5/3/4l 

80. 

5/23/41 

. .b4/l2/4l 

100. 

6/20/41  . 

. ,b6/l4/4l 

91. 

7/4/41  . 

. .D6/2I/4I 

79. 

6/27/41 

. . ,b5/3/4l 

UNIVERSAL 


Current  1941-42  (Cont.) 


Current  1941-42 


Block 
No. 

2  Belle  Starr  (Tech.)  (D) A  Gene  Tierney- Randolph  Scott   87. 

6  Blue.  White  and  Perfect  (D). Lloyd  Nolan-Mary  Beth  Hughes   75. 

5  Cadet  Girl  (CD) A  Carole  Landis-Geo.   Montgomery   71. 

8  Castle  in  the  Desert  (My)  F ..  .Sidney  Toler-Arleen  Whelan   62. 

2  Charlie  Chan  in  Rio  (My)  F ..  .Sidney  Toler-Mary  Beth  Hughes...  62. 
I  Charley's  Aunt  (OF  Jack  Benny- Kay  Francis   81. 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett   73. 

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes   74. 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero   67. 

3  Great  Guns  (C)F  Laurel  and  Hardy-Sheila  Ryan   74. 

6  How  Green  Was  My  Valley(D)F. Maureen  0' Hara-Walter  Pidgeon...l  18. 

4  I  Wake  Up  Screaming  (My)  F.Betty  Grable-Victor  Mature   82. 

(Reviewed  as  "Hot  Spot") 

W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery- Lynne  Roberts   58. 

3  Man  at  Large  (Spy)F  Marjorie  Weaver- Richard  Derr   69. 

5  MarrytheBoss'Daughter(CD)F.Brenda  Joyce-Bruce  Edwards   60. 

4  Moon  Over  Her  Shoulder(C)  A  .  Lynn   Bari-John  Sutton   68. 

8  Night  Before  the  Divorce  (C )  A  .  Lynn  Bari-Joseph  Allen,  Jr   67. 

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell   70. 

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde   61. 

I  Private  Nurse  (D)F  Brenda  Joyce-Jane  Darwell   60. 

7  Remember  the  Day  (D)  Claudette  Colbert-John   Payne   86. 

I  Riders  of  the  Purple  Sage  (W)  F.George  Montgomery-Mary   Howard..  56. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr   72. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie   93. 

8  Roxie  Hart  (OA...  Ginger  Rogers-Adolphe  Menjou   74. 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr....  73. 

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)...  75. 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer   98. 

I  Sun   Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle..83. 

4  Swamp  Water  (D)A  Walter  Huston-Walter  Brennan   88. 

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)   80. 

3  We  Go  Fast  (C)A  Alan  Curtis-Lynn  Bari   64. 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett   77. 

3  Yank  in  the  R.A.F.  (War)  F .  .Tyrone   Power-Betty  Grable   97. 

7  Young  America  (D)  Jane  Withers- William  Tracy   73. 


W 


.9/12/41 
.1/6/42  . 
. 1 1/28/41 
.2/27/42 
.9/5/41  . 
.8/1/41  . 
.12/12/41 
.8/8/41  . 
.1/16/42 
. 10/10/4! 
. 12/26/41 
.11/14/41 

.9/26/41 

.10/3/41 

.11/28/41 

.10/24/41 

.3/6/42  . 

.2/13/42 

.12/19/41 

.8/22/41 

.1/1/42  . 

.10/10/41 

. I /23/42 

.11/21/41 

.2/20/42 

.11/7/41 

.3/13/42 

.1/30/42 

.8/29/41 

.11/14/41 

.9/26/41 

.9/19/41 

.8/15/41 

. 10/17/41 

.2/6/42  . 


. .b8/23/4l 
bl2/20/4l 
. bl 1/15/41 
.. ,b2/7/42 
. .b8/23/4l 
. .b7/26/4l 
bl 1/15/41 
. .b7/26/4l 
..bl/10/42 
. .b9/l3/4l 
. .bll/l/41 
.blO/18/41 

. .b9/l3/4l 
. .b9/l3/4l 
. bl 1/15/41 
.blO/18/41 
. ..b2/7/42 
. ..b2/7/42 
bl 1/22/41 
.  .b7/26/4l 
bl2/20/4l 
.b9/l3/4l 
.bl/10/42 
bl 1/22/41 
. .b2/7/42 
blO/25/41 
. .b2/7/42 
.bl/10/42 
. .b8/2/4l 
.blO/25/41 
. ,b9/l3/4l 
. ,b9/l3/4l 
. .b7/26/4l 
.b9/l3/4l 
. .bl/10/42 


Coming  1941-42 


.3/20/42 


It  Happened  in  Flatbush  Lloyd  Nolan-Carole  Landis  

W-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan..  57 

Loves  of  Edgar  Allan  Poe  Linda  Darnell-John  Shepherd  

Mad  Martindales  (C)  Jane  Withers-Marjorie  Weaver  

Magnificent  Jerk   D.  Ameche-H.  Fonda-Lynn  Ban  

Man  Who  Wouldn't  Die  Lloyd   Nolan-Marjorie  Weaver  

Moontide   J-  Gabin-I.  Lupino-C.  Rains  

My  Gal  Sal  (DM)  (Tech.)  Rita  Hayworth- Victor  Mature  

Outlaw,   The   Walter  Huston-Thos.  Mitchell  

9  Remarkable  Mr.  Kipps  (D)A.  .Michael  Redgrave-Diana  Wynyard..  86 

9  Rings  on  Her  Fingers  (D)F.. .Henry  Fonda-Gene  Tierney  86 

9  Secret  Agent  of  Japan  (Spy).. Lynn  Bari-Preston  Foster  

Strictly  Dynamite   Betty  Grable-Victor  Mature   ........ 

W-2  Sundown  Jim  (W)F  J.   Kimbrough-A.  Whelan   53.  .3/27/42 

Tales  of  Manhattan  (D)  Henry  Fonda-Ginger  Rogers  

Ten  Gentlemen  from  ■  ■ 

West  Point  (D)  George  Montgomery-M.  O  Hara  

This   Above   All  Tyrone  Power-Joan  Fontaine  

Thunder    Birds  Gene  Tierney-Preston  Foster  

9  To  the  Shores  of  Tripoli  (D)F.M.  O'Hara-J.  Sutton  (Tech.)  87 

Whispering  Ghosts   Brenda  Joyce-Milton  Berle  

9  Who  Is  Hope  Schuyler?  (My)  .  Mary  Howard-Robt.  Lowery  


,b3/ 14/42 
.'a  1/24/42 


3/27/42 
3/20/42 
4/3/42  . 


. .al/3/42 
.al/31/42 
.In  Prod. 
.b3/!4/42 
,b3/l4/42 
.b3/!4/42 


.b3/l4/42 
a!2/6/4l 


.a2/7/42 
.al/3/42 


4/10/42 
4/17/42  ' 


UNITED  ARTISTS 


Current 


All  American  Co-Ed  (CM)  F ..  Frances  Langford-Johnny  Downs  

Broadway  Limited  (C-D)F  Victor  McLaglen- Dennis  O'Keefe... 

Brooklyn  Orchid   (C)F  Marjorie   Woodworth-Wm.  Bendix.. 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff. 

Dudes  Are  Pretty  People  (C) .. Marjorie  Woodworth-Jimmy  Rogers 

Fiesta   (Tech)    (CD)  Armida- Antonio  Moreno-Geo.  Givot. 

Gentleman  After  Dark  (D)  Brian  Donlevy-Miriam  Hopkins  

(Former  title  "Heliotrope  Harry") 


International  Lady  (Spy)A  llona  Massey-George  Brent. 


48. 

. 10/31/41 

.blO/18/41 

73. 

.6/13/41 

. .b6/l4/4l 

50. 

.2/20/42 

. .bl/31/42 

1 10. 

. 1 1/28/41 

.bl2/20/4l 

3/13/42 

.al2/20/4l 

45. 

. 12/19/41 

.b!2/20/4l 

2/27/42 

.  .a!2/6/4l 

48. 

.1/2/42 

b 1/3/42 

100. 

.9/19/41 

.blO/18/41 

104. 

.9/29/41 

. .b8/23/4l 

112. 

.9/12/41 

. . .b5/3/4l 

45. 

. 11/14/41 

..bll/l/41 

84. 

. 10/10/41 

. . .b8/2/4l 

43. 

. 10/17/41 

. .h9/27/4l 

104 

.2/6/42  . 

.bl2/27/4l 

92. 

. 10/31/41 

.blO/18/41 

50. 

.9/12/41 

. . .b8/9/4l 

7(i. 

.7/4/41  . 

. ,b7/l2/4l 

98. 

.3/6 '42  . 

.  .b2/.2l/42 

Major  Barbara  (CD)A  Wendy  Hiller-Robert  Morley  

Miss  Polly  (C)F  ZaSu   Pitts-Slim  Summerville  

New  Wine   (MD)F  llona  Massey-Binnie  Barnes  

Niagara  Falls  (OF  Marjorie  Woodworth-Tom  Brown.. 

Shanghai  Gesture  (D)  Gene  Tierney- Victor  Mature  

Sundown  (D) A   Gene  Tierney-Bruce  Cabot  

Tanks  a  Million  (OF  Jas.  Gleason-Wm.  Tracy  

Three  Cockeyed  Sailors  (C)F.. Tommy  Trindler-Claude  Hulbert.. 
To  Be  Or  Not  To  Be  (OA  Carole  Lombard-Jack  Benny  

Coming  1941-42 

About  Face  (O  William  Tracy-Joe  Sawyer  

Cubana  (CM)   Marjorie  Woodworth-George  Givot  

Friendly  Enemies   Charles  Winninger-Charlie  Ruggles  

Gold   Rush   (OF  Charlie  Chanlin    71. .4/17/42 

Jungle  Book  (Tech.)  (FA)  Sabu-Jer.  Cowan-Rosemary  DeCamp  4/3/42  . 

Miss  Annie  Rooney  Shirley  Temple- William  Gargan  

Mister  V   (D)F  Leslie  Howard-Mary  Morris  100. .3/20/42 

Shins  With  Wings   (War)  John  Clements-Leslie  Banks  5/15/42 

Twin  Beds  (O  George  Brent-Joan  Bennett  4/24/42 


UNIVERSAL  Current  1940-41 

5035  Bachelor  Daddy  (OF  Baby  Sandy- Kathryn  Adams. 


.al/31/42 
. .a2/7/42 


. . .b3/7/42 
...a8/2/4l 
. . . In  Prod. 
. .b2/l4/42 
. . .Coming 
al 1/29/41 


5039  Cracked  Nuts  (O  ■  I  na    Merkel-Stuart  Erwin  

5057  Dangerous  Game  (D)  F  Richard  Arlen-Andy  Devine  

5038  Hello  Sucker  (F)A  Hugh  Herbert-Peggy  Moran  

5029  Hit  the  Road  (D)F  George  MacLane-Dead  End  Kids... 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers... 

5000  In  the  Navy  (CM)F  Abbott  &  Costello-Dick  Powell  

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown  

5055  Men  of  the  Timberland  (A)  F .  .Richard  Arlen-Andy  Devine  

5056  Raiders  of  the  Desert  ( A)  F ...  Richard  Arlen-Andy  Devine  

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight.. 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee  

5044  This  Woman  Is  Mine  (PD)A.  .Franchot  Tone-Walter  Brennan  

50I2A  Tight  Shoes   (C)F  Brod  Crawford-Ann  Gwynne  

5034  Too  Many  Blondes  (CM)  A  . .  . .  Rudy  Vallee-Helen  Parrish  


60. 

.7/4/41  . 

. .b6/28/4l 

70. 

.5/2/41  . 

. .b4/26/4l 

65. 

.8/1/41  . 

. ,b7/26/4l 

60. 

.8/22/41  . 

. . ,b3/8/4l 

60. 

.7/11/41  . 

. . ,b7/5/4l 

60. 

.6/27/41  . 

. ,b6/28/4l 

86. 

.8/8/41  . 

...b8/2/4l 

86. 

.5/30/41  . 

. .b5/3l/4l 

60. 

.6/20/41 

. .b7/l9/4l 

61 . 

.6/6/41  . 

. .b5/3l/4l 

60. 

.6/18/41 

. .b7/l2/4l 

56. 

.7/18/41 

. ,b8/l6/4l 

63. 

.6/20/41 

. .b6/28/4l 

02 

.8/22/41 

. .b8/23/4l 

67. 

.6/13/41 

. .b6/l4/4l 

60. 

.5/23/41 

. .a5/24/4l 

Current  1941-42 

Boyer-Margaret  Sullavan. 


6007  Appointment  for  Love  (D)  Chas 

6063  Arizona  Cyclone  (W)F  Jchnny  Mack 

6013  Badlands  of  Dakota  (W)F  Crawford- Herbert- Devine  ... 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Herve 

6035  Burma  Convoy  (A) A  Charles  Bickford-Evelyn  An! 

6037  Don't  Get  Personal   (C)  H.    Herbert-A.  Gwynne  

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggj 

6027  'Frisco   Lil    (D) A  Irene  Hervey-Kent  Taylor... 

Ghost  of  Frankenstein(H)A. .  .Sir  C.  Hardwicke-L.  Chaney 
6045  Girl  Must  Live  (OA  Margaret  Lockwood   


89. 

. 10/31/41 

.blO/25/41 

57. 

.11/14/41 

. .b3/l4/42 

73. 

.9/5/41  . 

. .b8/30/4l 

64. 

.2/6/42  . 

. .bl/17/42 

59. 

. 10/17/41 

. .blO/4/41 

60. 

. 1 /2/42 

b 1/3/42 

60 

.10/24/41 

.blO/18/41 

60. 

.3/6/42  . 

. .b2/28/42 

67. 

.3/13/42 

. . .b3/7/42 

69. 

.9/19/41 

•blO/ll/41 

Rel. 

Mins.  Date 

6046  Hellzapoppin   Olsen  and  Johnson-Martha  Raye. ...  84. . 12/26/41 

6005  It  Started  With  Eve  (CD)  F . . .  Deanna  Durbin-Charles  Laughton...  90.  .9/26/41  . 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat  Pendleton   62..  1/9/42  .. 

6051  Kid  From  Kansas  (A)F  Dick  Foran-Leo  Carrillo   60.. 9/19/41  . 

6001  Keep  'Em  Flying  (C)F  Abbott  &  Costello-Carol  Bruce   80. .11/28/41 

6042  Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd   60.  .2/27/42  . 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  61.. 9/5/41  .. 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  58..  11/21/41 

6029  Melody  Lane   (CM)F  Baby  Sandy-The  Merry  Macs   GO..  12/19/41 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran   62  . 10/3/41  . 

6025  Moonlight  in  Hawaii  (CM)F.. Johnny  Downs-Jane  Frazee   60..  11/21/41 

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.   C.   Fields-Gloria  Jean   71..  10/10/41 

6014  Paris  Calling   (D) A  Elisabeth   Bergner- Randolph  Scott..  93..  1/16/42  . 

6023  North  to  the  Klondike  (A)  F . .  Brod  Crawford-Lon  Chaney,  Jr   58..  1/23/42  . 

6044  Quiet  Wedding   Margaret  Lockwood    63..  11/21/41 

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &  Costello-Dick  Foran   86.. 2/20/42  . 

6052  Road  Agent  (D) A  Leo  Carrillo-Andy  Devine-D.  Foran.  60.. 2/6/42  .. 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel.  62..  12/5/41  . 

6030  Sing  Another  Chorus  (MC)F.. Johnny  Downs-Jane  Frazee   64.. 9/19/41  . 

6020  South  of  Tahiti   (D) F  Brian  Donlevy-Maria  Montez   75..  10/17/41 

6064  Stage  Coach  Buckaroo  (W)  J.  Mack  Brown-Fuzzy  Knight   59.  .2/13/42  . 

(Former  title  "Ghost  Town  Buckaroo") 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray   66..  1 1/7/41  . 

6039  Treat  'Em  Rough  (D)F  Peggy  Moran-Eddie  Albert   61. .1/30/42  . 

6004  Unfinished  Business  (CD)  A. .  .Irene  Dunne-Robt.  Montgomery   94.  .9/12/41  . 

What's  Cook  in"  (M)F  Andrews  Sisters-Gloria  Jean   66.. 2/20/42  . 

6015  Wolf   Man   (H) A  C.  Rains-D.  Foran-L.  Chaney,  Jr...  70..  12/12/41 


See 
Issue  of 
bl2/20/41 
.blO/4/41 
.bl/17/42 
.b9/20/4l 
bl 1/22/41 
.  .bl/10/42 
.b9/20/4l 
blO/l 1/41 
bl2/!3/4l 
. . b 10/4/41 
blO/ll/41 

blO/ll/41 
. .bl2/6/4l 
. .bl/24/42 
. ..bl/3/42 
. .b2/l4/42 
.  b 1 2/6  4  I 
. .bl2/6/4l 
. .b9/l3/41 
.blO/25/41 
. .a9/l3/4l 

..bll/l/41 
. .bl/17/42 
. .b8/30/4l 
. .b2/2l/42 
.bl2/!3/4l 


Coming  1941-42 


Almost  Married  (CM)F  Jane  Frazee- Robert  Paige  

Broadway   George   Raft-Brod  Crawford... 

Butch  Minds  the  Baby  (CD).. Brod  Crawford-Virginia  Bruce  3/20/42 

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

Eagle  Squadron  (D)  Diana  Barrymore-Robert  Stack  5/29/42 

Escape  From  Hong  Kong  Don  Terry-Leo  Carrillo  

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day  57.. 4/17/42 

,  (Former  title  "Vigilantes") 

Halfway  to  Shanghai  Irene  Hervey-Kent  Taylor  

Juke  Box  Jenny  (C)  Harriet  Hilliard-Ken  Murray   61. .3/27/42 

(Former  title  "Fifty  Million  Nickels") 

Lady  in  a  Jam  (C)  Irene   Dunne-Patric   Knowles  4/24/42 

Mississippi   Gambler  (D)  Kent  Taylor- Frances  Langford  4/17/42 

Mystery  of  Marie  Roget  Patric  Knowles- Maria  Montez  

Pardon  My  Sarong  (C)  Abbott  and  Costello  

Saboteur  (Spy)   Robert  Cummings-Priscilla  Lane  4/3/42 

Showdown   Don  Terry-Leo  Carrillo  

Spoilers    (D)  Marlene  Dietrich-Randolph  Scott  5/8/42 

Strange  Case  of  Dr.  Rx  Lionel   Atwill-Patric   Knowles  4/10/42 

(Former  title  "Dr.  Rx") 

There's  One  Born  Every 

Minute  (C)   Hugh   Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 

Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  

Unseen  Enemy  (Spy)..  Leo  Carrillo-Andy  Devine  4/10/42 

You're  Telling  Me  Hugh  Herbert- Robert  Paige  5/1/42 


65.. 5/22/42  ...b3/l4/42 


. .a3/7/42 
.al/10/42 
.a2/28/42 


.a9/l3/4l 


. .alO/25/41 

...a2/ 14/42 
. . .al2/6/4l 
 al/10/42 


.a  1/24/42 


.a2/28/42 
a  1 0/25/4 1 


.alO/4/41 


.al/10/42 
.  .a3/7/42 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours   (SC)F.. .Merle  Oberon-Dennis  Morgan   88. .5/10/41  ...b5/IO/4l 

557  Bad  Men  of  Missouri  (D)A. .  .Dennis  Morgan-Wayne  Morris   74.. 7/26/41  ...b7/l9/4l 

507  Bride  Came  C.O.D.  (OA  Bette   Davis-James  Cagney  91.. 7/12/41   . .  .b6/28/4l 

518  Bullets  for  O'Hara  (D) A  Joan  Perry-Roger  Pryor   50.. 7/19/41  ...b7/l9/4l 

533  Dive  Bomber  (Tech.)   (D)F...Errol  Flynn-Fred  MacMurray  132. .8/30/41  ...b8/l6/4l 

565  Highway  West   (G)  A  Brenda  Marshall-Olympe   Bradna. ..  63.  .8/23/41  ...b7/26/4l 

517  Kisses  for  Breakfast  (F) A  Dennis  Morgan-Jane  Wyatt  82.. 7/5/41   b7/5/4l 

505  Manpower  (D) A   Marlene  Dietrich-George  Raft  105.. 8/9/41   b7/l2/4l 

508  Million  Dollar  Baby  (CD) F . . .Priscilla  Lane-Ronald  Reagan  102.  .5/31/41  ...b5/24/4l 

523  Nurse's  Secret   (My)F  Lee  Patrick-Regis  Toomey   65. .5/24/41  ...b5/IO/4l 

555  Out  of  the  Fog  (D) A  Ida  Lupino-John  Garfield   85.. 6/14/41  ...b6/l4/4l 

524  Passage  From  Hongkong  (My)  F.Keith  Douglas-Lucile  Fairbanks         61.  .6/21/41   b6/7/4l 

564  Shining  Victory  (D) A  G.  Fitzgerald-Jas.  Stephenson  83. .6/7/41   b5/24/4l 

563  Singapore  Woman   ( D) A  Brenda  Marshall-David  Bruce  64.. 5/17/41  ...b5/IO/4l 

516  Thieves  Fall  Out  (OA  Eddie  Albert-Joan  Leslie   72.. 5/3/41   b4/l9/4l 

574  Three  Sons  0' Guns  (CD)  A . . . .  Wayne  Morris-Arthur  Kennedy  65.  .8/2/41   b7/l9/4l 

558  Underground  (D)   Jeffrey  Lnyn-Karen  Verne   95. .6/28/41  ...b6/l4/4l 

Current  1941-42 

116  All  Through  the  Night  (D) F .. Humphrey  Bogart-Judith  Anderson ..  107. .  1/10/42  . . . b  12/6/41 

124  Always  in  My  Heart  (D)F  Kay  Francis-Walter  Huston   92. .3/14/42   b3/7/42 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88..  11/15/41  ..bll/l/41 

111  Body  Disappears  (C)F  Jeffrey  Lynn-Jane  Wyman  71. .12/6/41   . .  .b  12/6/41 

123  Bullet  Scars   (G)  A  Regis  Toomey-Adele   Longmire   59.  .3/7/42   b3/7/42 

122  Captain  of  the  Clouds  (DJF...J.  Cagney-Dennis  Morgan  (Tech.) ..  1 13.  .2/21/42  ...bl/24/42 
121  Dangerously  They  Live  (Spy). John  Garfield- Raymond  Massey          78.  .2/14/42  . . b  12/27/41 

106  International  Squadron  (D)F.. James  Stephenson-Ronald  Reagan...  87.  .10/11/41  . .  b8/ 16/41 
105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn  76..  10/4/41   b9/6/4l 

107  Maltese  Falcon  (My)  A  Mary  Astor-Humphrey  Bogart  100. .  10/18/41   .  .blO/4/41 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  112.  .1/24/42  .  .bl2/27/4l 

103  Navy  Blues  (C)F  A.  Sheridan-J.  Oakie-M.  Raye  108.  .9/13/41  ...b8/l6/4l 

104  Nine  Lives  Are  Not  Enough 

(My)  F   Ronald  Reagan-James  Gleason   63.. 9/27/41   b9/6/4l 

108  One  Foot  in  Heaven  (B)  F  Fredric  March- Martlfa  Scott  108. .11/1/41  ...blO/4/41 

101  Sergeant  York  (BD)  A  Gary  Cooper-Joan   Leslie  134.  .9/27/41  ...b7/l2/ 

102  Smiling  Ghost  (HC)A  Wayne  Morris-Brenda  Marshall  71. .9/6/41   b8/l6/4l 

119  Sons  of  the  Sea  •  Michael    Redgrave- Valerie   Hobson..  91.. 2/7/42  . .  .bl2/27/<M 

1 12  Steel  Against  the  Sky  (D)F. .  .Richard  Whorf-Lloyd  Nolan  68.  .12/13/41   .  .b  12/6/41 

109  Target  for  Tonight  (DocD)  F .  .Royal  Air  Force   48.  .11/8/41   . . blO/18/4 1 

114  They  Died  With  Their 

Boots  On  (B)  F  Errol  Flynn-Olivia  de  Havilland  140.  .1/1/42  . .  .bl  1/22/41 

118  Wild  Bill  Hickok  Rides  (A) .  .Constance  Bennett-Bruce  Cabot          83..  1/31/42  .  b!2/27/4l 

113  You're  in  the  Army  Now  (C)  F.Jimmy  Durante-Phil  Silvers   79. 12/25/41  ..bl2/6/4l 

Coming  1941-42 

Across  the  Pacific  Humphrey  Bogart-Mary  Astor  

Arsenic  and  Old  Lace  Cary  Grant-Priscilla  Lane  

Big    Shot  H.  Bogart-lrene  Manning  

Constant  Nymph   Charles  Boyer-Joan  Fontaine  

Desperate  Journey   Errol   Flynn-Ronald  Reagan  

Gay  Sisters  (D)  Barbara  Stanwyck- George  Brent  

Hard    Way  Ida  Lupino-Joan  Leslie  

in  This  Our  Life  (D)  Bette  Davis-George  Brent  

Juke   Girl   (D)  Ann  Sheridan- Ronald  Reagan  

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127  4/18/42  . 

131  Larceny,   Inc.    (GOF  Edward  G.  Robinson-Jane  Wyman. .  93.  .5/2/42  . 

126  Male  Animal  (OA  Olivia  de  Havilland- Henry  Fonda.. 101  4/4/42  .. 

125  Murder  in  the  Big   House. ... Faye   Emerson-Van  Johnson   53.  .4/1 1/42 

129  This  Was  Paris  ( D)  F  Ann  Dvorak-Ben  Lyon   77.  .3/21/42 

Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94  

Wings  for  the  Eagle  Ann  Sheridan-Ronald  Reagan  

(Fcrmer  title  "Shadow  of  Their  Wings") 
Yankee   Doodle   Dandy  James  Cagney-Joan  Leslie  


.al/3/42 


.a2/l4/42 


.al 1/29/41 
. .all/8/41 
.bl2/27/4l 
. ..b3/7/42 
. . .b3/7/42 


. ..b3/7/42 
. .b9/l3/4l 
. .a2/2l/42 


MISCELLANEOUS 

Eternal  Gift  (Rel.)  Catholic  Mass   lOO  .Lamont    ...Not  Rev. 

40.000  Horsemen   (War)A  Grant  Taylor-Betty  Bryant  85  .Goodwill  ...b8/2/4l 

Frightened  Lady  (My)A  Marios  Goring-Helen  Haye   75..HoPberg  .bll/15/41 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sara  Seegar  68. .Alliance  ..b8/30/4l 

No  Greater  Sin  (D)  A  Leon  Ames-Luana  Walters  85. .  University  .b6/2l/4l 

Professor  Creeps  (C)  Manton  Moreland    63. .  Dixie  Nat.  b2/28/42 

Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope: — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


March  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  37 


COLUMBIA  1940-41 


COLUMBIA  1940-41  (Cont 


Running 
Time 


Reviewed 
Issue  Of 


ALL  STAR  COMEDIES  (18) 

2432  Black  Eyes  and  Blues  Fair    l6'/2. 

2425  Blondes  and  Blunders  Silly    16 

2424  Bundle  of   Bliss   17  ■ 

2423  Cold  Turkey    18 

2436  French  Fried  Patootie   18 

2428  Fresh  As  a  Freshman  Fair    16  . 

24- 1  Glove  Affair    !6'/2. 

2426  His  Ex  Marks  the  Spot.. Funny    18 

2438  Host  to  a  Ghost  Fair    17 

2437  Love  at  First  Fright   18  . 

2421  Pleased  to  Mitt  You   18 

2434  Ready,  Willing  But 

Unable    !6'/2. 

2433  Ring  and  the  Belle  Fair    17  . 

2429  So  You  Won't  Squawk   16  . 

2422  Spook  Speaks   Fairly   Amusing  18  . 

2427  Watchman  Takes  a  Wife. Fairly   Amusing  16  . 

2435  Yankee  Doodle  Andy   16  . 

2430  Yumpin'  Yiminy    16 


4/19/41 
11/30/40 
Not  Rev. 
10/12/40 
Not  Rev. 

4/  5/41 
Not  Rev. 

I/II/4I 

8/  9/41 
Not  Rev. 
Not  Rev. 

Not  Rev. 

5/24/41 
Not  Rev. 
10/12/40 

1/25/41 
Not  Rev. 
Not  Rev. 


CINESCOPES  (10) 


2978  Capital 


2973  Nice  Work,  If  You  Can 


10 

. .  5/24/41 

Very  Good  .... 

9 

..  3/  1/41 

II 

. .  6/28/41 

Timely  and  Good 

8 

..10/12/40 

12 

. .  9/21/40 

Fascinating    . . . 

9 

. .  3/29/41 

10 

..11/23/40 

10 

. .  4/  5/41 

Interesting   

9 

. .  1/25/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7 

2510  Cuckoo  I.  tt  Fair    7 

2505  Helping  Paw   Amusing    7 

25u8  Lanu  of  Fun   7 

2503  Mad   Hatter    7 

25U2  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    7'/2 

2509  Tom  Thumb's  Brother  Cute    7 

250o  Way  of  All  Pests   7 

2504  Wise  Owl   Fairly  Good  ...  7 


.Not  Rev. 
.  8/  9/41 
.  2/  1/41 
.Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.10/12/40 
.  6/28/41 
.Not  Rev. 
.11/30/40 


COLUMBIA  TOURS  (10) 

2556  Beautiful  British  Columbia                        10  ..Not  Rev. 

2560  Beautiful  Ontario                                       10  ..Not  Rev. 

2557  From  Singapore  to 

Hongkong   Timely                 10  ..  3/15/41 

2551  Historic  Virginia                                       II  ..Not  Rev. 

2554  Islands  of  the  West 

Indies   Satisfactory   ...  10  ..11/23/40 

2553  Ola  auu  New  Arizona                                10  ..Not  Rev. 

2559  San  Francisco — 

Metropolis  of  the  West. Average                10  ..  4/19/41 

2552  Savoy  in  the  Alps  Poor  Timing  ...  II  ..11/23/40 

2555  Sojourn  in  Havana  Interesting              9  ..11/30/40 

2558  Western  Wonderland   Excellent               10  ..  3/29/41 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair                     10  ..  3/15/41 

2u04  Gay  lunes                                                 10  ..Not  Rev. 

2051  Jolly  Tunes                                                9  ..Not  Rev. 

2b53  Melodies  That  Linger                                10  ..Not  Rev. 

2b57  Peppy  Songs                                             10  ..Not  Rev. 

2658  "Perndia"  Baker                                       10  ..Not  Rev. 

2652  Popular  Love  Songs  Depends                 9  ..11/23/40 

2u0b  iongs  With   harmony                                10  ..Not  Rev. 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute                       6  ..8/  9/41 

2751  Farmer  Tom  Thumb  Good                      6  ..  6/28/41 

275b  Kitty  Gets  the  Bird  Good                      7  ..  6/28/41 

2/aa  ii  napptiiieu  to  Crusoe                               6  ..Not  rtev. 

2752  Mouse  Meets  Lion  Poor                      6  ..11/23/40 

2753  Paunch  and  Judy  Average                  6  ..  1/25/41 

2758  Playing  the  Pied  Piper.. Poor                      6  ..  8/30/41 

2754  Streamlined   Donkey   Cute                       6  ..  3/22/41 


HOW'S  YOUR  I.  Q.  (6) 


9'/2 


2604  Junior  I.  0,  Parade  

2b05  So  You  Think  You  Know 

Music   Good    10 

2601  Take  It  Or  Leave  It  (I)  . Funny    ll'/2. 

26U2  Take  It  Or  Leave  It  (2) ..  Entertaining  ...  II  . 

2uu3  I  aite  It  ur  Leave  It  (3)..-.   It 

2606  Take  It  Or  Leave  It  (4).. Very  Good    II 


NEW  YORK  PARADE  (6) 


2952  Abroad  at  Home  Interesting 

2951  Magic  City   Well  Done 


PHANTASIES  CARTOONS  (8) 

2707  Crystal    Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy   Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 


SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken   Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken  Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)   Fair    10 


Not  Rev. 

4/19/41 
1 1/30/40 

2/  1/41 
Not  Rev. 

5/31/41 


4/26/41 
1/25/41 


,  .  Not  Rev. 
.  Not  Rev. 
.  Not  Rev. 
. .  9/13/41 
.  .  10/12/40 
.  .Not  Rev. 
. .  Not  Rev. 


.11/30/40 
.  .  1 1/23/40 
.  .  Not  Rev. 
.  .Not  Rev. 
. .  2/  1/41 
. .  3/22/41 
.  .Not  Rev. 
.  .Not  Rev. 
. .  8/30/41 


Comment 
STOOGE  COMEDIES  (8) 


Running 
Time 


2407  All  the  World's  a  Stooge  Typical    16 

2404  Boobs  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

240'i  Dutiful   But   Dumb   !6'/2 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Heil  Again  Satiric  Slapstick  18 

2402  No  Census,  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 

WASHINGTON  PARADE  (6) 

2901  The   Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  U.  S.  Military  Academy   10 

2903  U.  S.  Naval  Academy  Splendid    10 

WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good    9 

2808  Aouaplay   Very  Good   ....  9 

2807  Diving  Thrills   Very  Good    9 

2802  Hunting  Wild  Deer  Fair    9 

2804  Ice  Capers   Very  Good    10 

2806  Jungle  Archer   Very  Good    II 

2801  Master  of  Cue  Billiard    Fans..  10 

2805  Splits,  Spares  and  StrikesFor  Bowlers.  ..  10 


1941-42 


ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15 

3423  General   Nuisance    18 

3422  Half  Shot  at  Sunrise  Slapstick    16 

3425  Lovable  Trouble    18 

3421  Love  In  Gloom                 Good    21 

3429  Sappy  Birthday    18 

3426  She's  Oil  Mine  Slapstick    18 

3427  Sweet  Spirits  of  Nighter.Poor    18 

3428  Three  Blonde  Mice  Silly    16 

3431  What  Makes  Lizzy  Dizzy   17 

3430  Yoo   Hoo   General   17 

CINESCOPES  (8) 

3971  Exploring  Space   Interesting    ....  9 

3972  From  Nuts  to  Soup  Poor    9 

3975  Strange  Facts   Interesting    ....  9 

3974  Women  in  Photography. ..  For  Women   ...  10 

3973  World  of  Sound  Absorbing    9 


Reviewed 
Issue  Of 


5/24/41 
Not  Rev. 
11/30/40 
Not  Rev. 

8/31/40 

6/28/41 
Not  Rev. 

3/22/41 


Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


.  1/25/41 
.  6/28/41 
.  5/31/41 
. 1 1/30/40 
.  3/  8/41 
.  4/26/41 
. 10/12/40 
.  3/  8/41 


Not  Rev. 

Not  Rev. 

10/  4/41 

Not  Rev. 
8/  9/41 

Not  Rev. 

12/13/41 
1/24/42 
2/  7/42 

Not  Rev. 

Not  Rev. 


.  8/30/41 
.10/  4/41 
.12/13/41 
.11/22/41 
.11/  1/41 


COLOR  RHAPSODIES  (16)  (Tech.) 

3506  Concerto  in  B  Flat  Minor   7 

3502  Fox  and  the  Grapes   Very  Good   ....    7  . 

3504  Hollywood  Detour   Excellent    7  . 

3503  Red  Riding  Hood  Rides 

Again   Clever    7 

3505  Wacky  Wigwams    7 

3501  Who's  Zoo  in  Hollywood   7 

COMMUNITY  SING  (10) 

3653  College  Songs    IO'/2. 

3F57  Crooning   Melodies    10 

3652  Current  Hits   As  Usual    9 

365d  Good  Fellowship  Songs   10 

3658  Good  Time  Songs   10 

3655  Hits  of  the  Day   9 

3651  Patriotic  Songs   Patriotic    9 

3654  Popular  Songs    10 

FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery   7  . 

3752  Tangled  Angler  Poor    7  . 

3753  Unoer  the  Shedding 

Chestnut  Tree    7 

GLOVE  SLINGERS  (4) 

3411  Glove  Birds    l7'/2. 

3410  Kink  of  the  Campus   18  . 

3409  Mitt   Me   Tonight  Fair    16  . 

INTERNATIONAL  FORUM  (6) 

3451  Dorothy  Thompson  Timely    18 

3452  Will  England  Be 

Invaded?   Very    Good   16  . 

3453  Will  Democracy  Survive?. Timely    18 

PANORAMICS  (12) 

3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3905  Health  for  Defense  

3903  New  York's  Finest  Very  Good 

3904  Spare  Time  in  the  Army. Splendid  .. 


.  Not  Rev. 
.  12/  6/41 
./2/ 14/42 

.  1/17/42 
.Not  Rev. 
Not  Rev. 


Not  Rev. 
Not  Rev. 
10/  4/41 
Not  Rev. 
Not  Rev. 
Not  Rev. 
.  8/30/41 
Not  Rev. 


.  Not  Rev. 
.  2/  7/42 


.Not  Rev. 
.Not  Rev. 
.11/22/41 


3/  1/41 


.  8/  9/41 
.10/18/41 


10 

. .  9/13/41 

10 

..11/  1/41 

10 

. .  Not  Rev. 

10 

. .  1/17/42 

10 

. .  2/21/42 

PHANTASIES  CARTOONS  (8) 


3701  Crystal   Gazer   Poor 

3702  Dog  Meets  Dog  


QUIZ  REELS  (6) 


3602  Kitchen  Quiz  No.   I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Every  Good 

3604  Kitchen  Quiz  No.  3  Very  Good 

3601  So  You  Think  You  Know 

Music  No.    I  Good   

3605  So  You  Think  You 

Know  Music  No.  2  


SCREEN  SNAPSHOTS  (10) 


Good. 


3851  No.  I  (Ken    Murray)  Good 

3852  No.  2  (Ken  Murray)   

3853  No.  3  (John  Hubbard)  Very 

3854  No.  4  (Billy    Gilbert)  Good 

3855  No.  5  (New  Talent)   

3856  No.  6  (Alan    Mowbray) ..  .Very  Good. 

3857  No.  7  (Jimmy  Stewart)   


STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake .  .Slapstick  .... 

3405  Cactus  Makes  Perlect  

)3402  In  the  Sweet  Pie  and  Pie. Silly   

3404  Loco  Boy  Makes  Good ..  .Slapstick  .... 
3403  Some  More  of  Samoa. ..  .Silly   


IO'/2 
10 

10  , 
10 

10  . 


.11/15/41 
.  Not  Rev. 


.  9/13/41 
. 12/13/41 
.  2/21/42 

.  8/30/41 

.  Not  Rev. 


.10/  4/41 
.Not  Rev. 
. 1 1/22/41 
.12/13/41 
.Not  Rev. 
.  2/  7/42 
.Not  Rev. 


.  9/13/41 
.  Not  Rev. 
.11/  1/41 
.  2/  7/42 
.  1/17/42 


COLUMBIA  1941-42  (Cont.) 

Comment  Running 
Time 

THIS  CHANGING  WORLD  (6) 

3981  Broken    Treaties  Disappointing    .  10 

3982  How  War  Came  Informative    ...  10 


TOURS  (8) 

3553  Alaska  Tour  Fair    10 

3552  Buenos  Aires  Today  Good    10 

3554  Great  American  Divide   10 

3551  Journey  in  Tunisia  Dated    10 


WORLD  OF  SPORT  (12) 

3806  College  Champions  Good   

3803  Jungle  Fishing   Excellent   

3804  Polo    Champions  Excellent   

3805  Rack  'Em  Up  Good   

3802  Show   Dogs  Excellent   

3801  Tee  Up  (Patty  Berg)  For  Golfers.. 


MGM  1940-41 


CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer. Excellent    8 

W-249  Alley   Cat  Excellent    8 

W-253  Flying  Bear  Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Wood  Fair    8 

W-251  Little    Caesario  Very    Good   8 

W-245  Little    Mole  Very   Good   9 

W-241  Lonesome  Stranger  Excellent    9 

W-250  Midnight   Snack  Cute    9 

W-242  Mrs.    Ladybug  Excellent    8 

W-252  Officer   Pooch  Amusing    8 

W-244  Prospecting    Bear  Funny    9 

W-247  Rookie  Bear  Funny    8 


CRIME  DOESN'T  PAY  (6) 

P-205  Coffiins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent   20 

P-204  Forbidden    Passage  Tops   21 

P-203  Respect  the  Law  Very   Good  20 

P-206  Sucker  List  Excellent   20 

P-202  You  the  People  Excellent   21 

MINIATURES  (10) 

M-235  Battle,  The  Interesting    II 

M-238  Ghost   Treasure  Interesting   ....  10 

M-232  Great  Meddler  Very  Good   II 

M-233  Happiest  Man  on  Earth. Unusual    II 

M-237  Man  Who  Canged  the 

World   Excellent    II 

W-236  Memories  of   Europe  Excellent    8 

M-234  MoreAbout  Nostradamus. Timely    II 

M-231  Rodeo   Dough  Very    Good   10 

M-239  Triumph  Without  Drums. Excellent    10 

M-240  Viva  Mexico  Interesting    ....  10 

OUR  GANG  (9) 

C-296  Baby   Blues  Very   Good   9 

C-295  Fightin'    Fools  Good  Fun   9 

C-293  Goin'  Fishin'   Standard    10 

C-291  Good  Bad  Boys  Good    II 

C-294  Kiddie   Cure                       od  Gang   II 

C-298  1-2-3    Go  Amusing    10 

C-299  Robot  Wrecks  Amusing    II 

C-292  Waldo's   Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 


K-281 
K-289 
K-283 

K-288 
K-284 
K-286 
K-282 
K-285 
K-287 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-21 1 
T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


PASSING  PARADE  (9) 

American  Spoken  Here.  .Excellent    II 

Hobbies   Excellent    10 

More  Trifles  of 

Importance   Excellent    II 

Of  Pups  and  Puzzles. ..  .Excellent    10 

Out  of  Darkness  Significant    ....  II 

This  Is  the  Bowery  Excellent    II 

Whispers   Excellent    10 

Willie  and  the  Mouse. .  .Instructive    ....  II 

Your  Last  Act  Excellent    II 


PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory    ...  10 

Cuban  Flhythm  Excellent    9 

Flicker  Memories  Funny    10 

Football  Thrills  of  1940.. For  Grid  Fans.  10 

Lions  on  the  Loose  Good    9 

Memory  Tricks  Amusing    9 

Penny  to  the  Rescue  Excellent    10 

Quicker'n  a  Wink  Excellent    9 

Quiz    Biz  Entertaining  ...  9 

Sea  for  Yourself  Holds  Interest..  10 

Water  Bugs  Very  Good    10 

Wedding    Bills  Very    Good   10 


Reviewed 
Issue  Of 


.  9/13/41 
.  12/13/4 1 


.11/22/41 
.10/  4/41 
.Not  Rev. 
.  8/30/41 


.  2/21/22 
.11/15/41 
.12/  6/41 
.  1/17/42 
.  9/20/41 
.  8/30/41 


4/  5/41 
8/  2/41 
11/22/41 
Not  Rev. 
6/28/41 
9/29/41 
5/17/41 
12/  7/40 
8/16/41 
1/  4/tt 
9/27/41 
.  4/  5/41 
.  6/14/41 


6/14/41 
10/19/40 

3/  1/41 

2/  1/41 
10/25/41 

1/  4/41 


6/28/41 
8/16/41 
1/  4/41 
2/  1/41 

8/  2/41 
6/28/41 
2/22/41 
12/  7/40 
11/  1/41 
1 1/22/41 


.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  9/  7/40 
.12/  7/40 
.  5/17/41 
.  8/  2/41 
. I  1/  9/40 
.  4/  5/41 


. 12/  7/40 
.  9/27/41 

.  4/  5/41 
.  9/27/41 
.  5/10/41 
.  6/28/41 
.  2/22/41 
.  6/14/41 
.  8/  2/41 


..  5/17/41 
. .  6/28/41 
..11/  1/41 
..  9/27/41 
..  6/14/41 
..  4/  5/41 
. .  2/  1/41 
..11/  9/40 
. .  2/22/41 
. .  1/  4/41 
..  8/16/41 
..12/  7/40 


FITZPATRICK  TRAVELTALKS  (12)  (Tech.) 
Alluring  Alaska  Usual 


Beautiful  Ball. 


.As  L'sual    9 


Capital    City  Fair 

Cavalcade  of 

San  Francisco   Too    Late   9 

Glimpses  of  Kentucky. .. Good    8 

Glimpses  of  Washington 

State   Usual    9 

Haiti.  Land  of  Dark 

Majesty   Good    9 

Mediterranean  Ports  of 

Call   Out-dated    9 

Old   New  Mexico  Fair    9 

Old  New  Orleans  As  Usual    9 

Red  Men  on  Parade  Fair    9 

Yosemite  the  Magnificent. Colorful    8 


.  4/  5/41 
.12/  7/40 
.  9/  7/40 

.  9/28/40 
.  5/10/41 

.  8/16/41 

.  6/28/41 

.  2/  1/41 
.11/  9/40 
.  1/  4/41 
.  3/  1/41 
.  6714/41 


i 


i 


Page  38 


SHOWMEN'S    TRADE  REVIEW 


Ad  arch  14,  1942 


MGM  1941-42 

Comment 
CARTOONS  (16)  (Tech.) 


Running 
Time 


W-342  Field    Mouse  Excellent    9 

W-345  First  Swallow    8 

W-343  Fraidy  Cat  Funny    7 

W-344  Hungry  Wolf  Fair    9 

W-341  Night  Before  Xmas  For  Xmas   9 

MINIATURES  (10) 

M-331  Changed    Identity  Excellent    10 

M-332  Greenie,   The  Fine    II 

M-333  Lady  or  the  Tiger   II 

OUR  GANG  (10) 

C-392  Come  Back  Miss  Pipps.  .Amusing    10 

C-395  Going  to  Press   II 

C -39 1  Helping  Hands  Very   Good   10 

C-394  Melodies  Old  and  New... Fair    II 

C-393  Wedding  Worries  Funny    II 

PASSING   PARADE  (10) 

K-383  Flag  of  Mercy  Very   Good   10 

K-381  Strange   Testament  Unusual    II 

K-382  We  Do  It  Because  Interesting    ....  10 

PETE  SMITH  SPECIALTIES  (14) 

S-3BI  Army   Champions  Excellent    10 

S-364  Aqua    Antics  Excellent    8 

S-362  Fancy   Answers  Excellent    9 

S-363  How  to  Hold  Your 

Husband — Back   Excellent    10 

S-36S  Victory  Quiz    10 

S-365  What  About   Daddy?  Good    10 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely    21 


T-318 
T-313 

T-31 1 
T-315 
T-312 
T-319 
T-317 

T-314 
T-316 


TRAVELTALKS  (12)  (Tech.) 
Colorful  North  Carolina.  .Very  Good  .... 
Georgetown,  Pride  of 

Penang   V»ry  Good  

Glimpses  of  Florida  Interesting 


Historic  Maryland  Good    9 


Inside   Passage  Good 

land  of  the  Quintuplets  

Minnesota,  Land  of 

Plenty   "cod 

Scenic    Grandeur  Onod 


....  10 

  9 

West  Pointonthe  Hudson.  Good    9 

TWO  REEL  SPECIALS  (6) 

A-303  fon't  Talk    20 

A-302  Main  Street  on  the 

March!   Good    20 

A-301  Tell  Tale  Heart  A  Masterpiece..  20 

PARAMOUNT  1940-41 

ANIMATED  ANTICS  (10) 
HO-4  Brina  Himself  Back 

Alive   Good    7 

HO- 1 1  Copy  Cat  Fair    7 

HO-I  Dandy  Lion   Poor    7 

HO-3  Mommy  Loves  Poppy  Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals  tx*ell">nt    9 

HO-8  Triple  Trouble  Just    Fair   7 

HO-6  Twinkl'toes  Gets  the  Bird   7 

HO- 13  Twinkletoes  in  Hot  Stuff   7 

HO- 10  Twinkletoes,  Where  He 

Goes   Nobody  Knows. .  Routine    7 

HO-5  Wild    Oysters  Unusual    7 

Hn-12  Wi'ar-i  of  Arts     7 

HO-9  Zero,    the    Hound  So-So    7 

COLOR  CLASSIC 

CO- 1  Vitamin  Hay    7 

FASCINATING   JOURNEYS   (6)  (Tech.) 

MO-4  Delhi   Good   

MO-5  Indian  Durbar  Gorgeous   

MO-6  The  Jungle  Excellent   

MO- 1  River  Thames — Yesterday. Beautiful   

MO-2  Sacred  Ganges  lull   

MO-3  Village  In  India  Fair   

GABBY  CARTOONS  (8)  (Tech.) 


GO-2  Constable   Satisfactory 

FO-fi  Fire    Cheese  Average  ... 


GO-8  It's  a  Hap-Hap-Happy 
Day   


HEADLINERS  (8) 

AO-5  Bob  Chester  &   Orch  Average   

AO-4  Gene  Krupa  &  Orch  For  Jitterbugs 

AO-7  Hands  of  Destiny  Interesting  ... 

AO-2  Listen  to  Larry  °itisfactory 

AO-3  Johnnie  Messner  &  Orch. ..Fair   

AO- 1  Moments  of  Charm  of 

1941    (Tech.)  Pretty 


AO-6  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy   Gipsy  Very   Good   9 

UO-4  Gay   Knighties  Cute    9 

UO-3  Hoola    Boola  Novel    9 

UO-I  Western    Daze  Novel    9 

PARAGRAPH  ICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

V0-5  Guardians  of  the  Wilds... Fine    10 

VO-I  Nature's    Nursery  Excellent    10 

VO-4  Red.  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing  li  Believing  Fair    II 


POPEYE  (12) 

EO-II  Child  Psykolojiky   Good    7 

EO-4  Eugene,  the  Jeep  Funny    7 

EO-8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pop,  My  Pop  Amusing    7 

EO-IO  Olive's  Boithday  Preslnk .Snappy    7 

EO-7  Olive's  Sweepstake  Ticket   7 

E0-I2  Pest   Pilot  Fair    7 

EO-9  Popeye  Meets 

Rip  Van  Winkle  Fair    7 

EO-I  Popeye  Meets  William 

Tell   Funny    7 

EO-5  Problem  Pappy  Fair    7 

EO-6  Quiet  Pleeze  Very  Good    7 

EO-3  With  Poopdeek  Pappy,  ...  Entertaining  7 


Reviewed 
Issue  Of 


2/  7/42 
Not  Rev. 
2/  7/42 

2/28/42 
12/20/41 


.  1 1/22/41 
.  2/  7/42 
.  Not  Rev. 


I  1/20/41 
Not  Rev. 
10/25/41 
2/28/42 
12/20/41 


.  2/28/42 
.  12/20/41 
.  2/  7/42 


.11/  1/41 
.  2/  7/42 
. 1 1/29/41 

. 12/20/41 
.  Not  Rev. 

.  2/28/42 


.  12/21/41 


2/28/42 

11/29/41 
9/27/41 
2/  7/42 
10/25/41 
Not  Rev. 

2/28/42 
12/20/41 
2/  7/42 


.  2/  7/42 
II    15  41 


12/21/40 
7/19/41 
10/  5/40 
1 1/23/40 
1 1/23/40 
3/15/41 
5/10/41 
Not  Rev. 
Not  Rev. 

6/28/41 
2/15/41 
Not  Rev. 
.  5/31/41 


. .  4/  5/41 

10 

.  .  5/10/41 

10 

. .  8/23/41 

10 

. . 1 1/23/40 

10 

. .  1/25/41 

10 

. .  2/22/41 

7 

. .  1/18/41 

7 

.  .  1 1/23/40 

7 

. .  6758/41 

7 

. .  7/19/14 

7 

. .  8/23/41 

7 

. . 10/26/40 

7 

. .  4/19/41 

7 

. .  2/15/41 

.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
. 12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  1/18/41 
.  9/20/41 
.11/  2/40 

.  3/22/41 
. 12/  7/40 


7/19/41 
12/  7/40 

4/19/41 
11/  2/40 

5/31/41 
Not  Rev. 

8/23/41 

5/10/41 

10/  5/40 
1/25/41 
3/22/41 

12/  7/40 


JO-I  No. 

JO-2  No. 

JO-3  No. 

JO-4  No. 

JO-5  No. 

JO-6  No. 


PARAMOUNT  1940-41  (Cont.) 

Comment  Running 
Time 

POPULAR  SCIENCE  (6) 

.Good    10 


RKO-RADIO  1940-41  (Cont. 


2  Interesting 

3  Interesting 

4  1  sual   

5  Interesting 

6  Up  to  Standard. 


ROBERT  BENCHLEY  (4) 

S0-3  Crime  Control  Excellent    II 

S0-4  Forgotten    Man  Typical    10 

SO-I  Trouble  With  Husbands. .  .Great    Fun   II 

BO-2  Waiting  for  Baby  A    Howl   10 

SPECIAL  CARTOON  (I)  (Tech.) 
FFO-I  Raggedy  Ann  Very   Good   19 

SPORTLIGHTS  (13) 


Reviewed 
Issue  Of 

. 10/  5/40 
. 1 1/23/40 
. 12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 


4/19/41 
5/31/41 
1 1/16/40 
2/22/41 


. 12/21/40 


RO-I  Diving  D 
RO-5  Feminine 


RO-4  Marine 


Excellent   

10 

. .  1/25/41 

Fine   

10 

. .  3/22/41 

Beautiful   

10 

..10/  5/40 

Very  Good  ... 

10 

. . 12/21/40 

Appealing   

10 

. .  3/22/41 

Excellent   

10 

. . 12/  7/40 

Thrills  Aplenty. 

10 

. .11/23/40 

Funny   

10 

. .  5/10/41 

Good  Action  Stuff 

10 

. .  6/28/41 

Excellent   

10 

. .  7/19/41 

Very  Good  

10 

. . 10/26/40 

Exhilarating 

10 

. .  4/  5/41 

Very  Good  

10 

. .  8/23/41 

(6) 


RO-IO  On  the  Spot  

RO-I  I  Lasso  Wizards  

R0-I2  Snow  Dogs  

RO-2  Sporting  Everglades 

RO-9  Sun  Fun  

R0-I3  What's  Lacrosse  Very 


L N  USUAL  OCCUPATIONS 

LO-I  No.  I  Good   

LO-2  No.  2  Interesting  . 

LO-3  No.  3  Good   

LO-4  No.  4  Good   

LO-5  No.  5  A  Wow  

LO-6  No.  6  Very  Good  . 


1941-42 

FASCINATING  JOURNEYS  (Tech.)  (2) 
Ml-I  Road  in  India  Interesting    10 


HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine  .... 

AI-3  Carnival  in  Brazil  Good  .... 

A I -2  Copacabana  Revue  Good  ... 


HEDDA   HOPPER'S   HOLLYWOOD  (6) 

Z 1  - 1  No.  I  Excellent    10 

ZI-2  No.  2  Fair    10 

ZI-3  No.  3  Good    10 

MADCAP  MODELS  (Tech.)  (6) 

UI-2  Jasper  &  the  Watermelons. Excellent    10 

Ul-I  Rhythm  in  the  Ranks  Excellent  ..  8 

U 1-3  Sky  Princess    g 

POPERE  (12) 

EI-5  Blunder     Below  Excellent  7 

El -6  Fleets  of  Stren'th   7 

El-I  I'll  Never  Crow  Again.  ..  .Fair    7 

El -4  Kickin'  the  Conga  Round. Funny    7 

El -2  Mighty  Navy  Funny    7 

EI-3  Nix   on    Hypnotix  Very  Funny  ...  7 

POPULAR  SCIENCE  (6) 

Jl-I  No.   I  Very   Good   II 

JI-2  No.  2  Very    Good   II 

J 1-3  No.  3  Good    II 


QUIZ  KIDS  (6) 

Ql- 1  No.    I  Very  Good. . . . 

QI-2  No.    2  They're  Good. 

QI-3  No.    3  Good 


. .  II 

..  10 

ROBERT  BENCHLEY  (4) 

Sl-I  How  To  Take  a  Vacation ..  Funny    10 

SI-2  Nothing  But  Nerves  Very   Good   10 

SI-3  Witness,  The   Chucklesome  ...  10 

SPEAKING  OF  ANIMALS  (6) 

YI-3  At  the  County  Fair  Swell    ..  10 

Yl-I  In  a  Pet  Shop  A  Howl    10 

YI-2  In  the  Zoo  Hilarious    10 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling  Excellent    10 

RI-5  Buying  a  Dog  Very   Good   10 


Lure  of  the  Surf  Very  Good 

hi -2  Meet  the  Champs  Excellent  ... 

RI-4  Quick    Returns  Pretty  Good 

Rl-I  Shooting  Mermaids  Very  Good 

RI-3  Sittin'  Pretty   Excellent  ... 

RI-8  Top  Flight  Juggling  


10 
10 
10 
10 
10 
10 

SUPERMAN  CARTOONS  (12)  (Tech.) 

WI-4  Arctic  Giant   Good  . . 

WI-5  Bulleteers   

WI-3  Billion  Dollar  Limited ...  For  the  Fans..] 

WI-2  Mechanical   Monsters  Good   

Wl-I  Superman   A  Cinch  to  Sell. 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.    I  Good  

LI -2  No.    2  Very  Good  

LI -3  No.  3  Very  Good  


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

141 15  Art  of  Self  Defense  Good    8 

14113  Art  of  Skiing  Excellent    8 

14103  Baggage    Buster  Hilarious    7 

14105  Canine   Caddy  Tops  .  .  7 

141 14  Chef    Donald  Up  to  Par.  .  .  .  '  8 

141 12  Donald's    Camera  A  Scream..  8 

14107  Early  to  Bed  Satisfactory    ...  8 

14102  Gentleman's    Gentleman .  .Tops    7 

14101  Golden    Eggs  Excellent    8 

14104  Good  Time  for  a  Dime. .  .Excellent    8 

141 1 1  Lend  a  Paw  Superb    8 

141 17  Mickey's  Birthday  Party   8 

14106  Nifty  Nineties  Amusing    8 

141 10  Old  MacDonald  Duck  Excellent  ...  8 

14109  Orphan's  Benefit  Very   Good...  .  9 

141 18  Pluto,  Jr   8 

14108  Truant  Officer  Donald  Excellent    8 

141 16  Village  Smithy  Excellent    7 


10/  5/40 
12/  7/40 
2/15/14 
3/29/41 
5/31/41 
8/23/41 


. 1 1/22/41 


.10/11/41 
.  3/14/42 
. 12/  6/41 


.  9/20/41 
. 1 1/29/41 
.  2/28/42 


.  1/31/42 
.  12/20/41 
.  Not  Rev. 


2/21/42 
Not  Rev. 
10/11/41 
.  1/31/42 
12/  6/41 
12/20/4 1 


.10/11/41 
. 1 1/22/41 
.  1/31/42 


.  9/20/41 
.12/  6/41 
.  2/28/42 


.10/11/41 
. 12/20/41 
.  3/14/42 


.  1/31/42 
.  9/20/41 
.11/15/41 


.  1/31/42 
. 12/20/41 
.  2/21/42 
. 10/11/41 
.11/29/41 
.  9/27/41 
. 11/15/41 
Not  Rev. 


9  . 

.  3/14/42 

10  . 

Not  Rev. 

8'/2. 

.  1/24/42 

10  . 

. 12/20/41 

II 

.  8/  2/41 

10  . 

.10/11/41 

10  . 

.12/  6/41 

1 1 

.  2/21/42 

.  2/  7/42 
. 1 1/29/41 
.  5/10/41 
.  6/  7/41 
.12/27/41 
. 10/25/41 
.  7/26/41 
4/  5/41 
.  4/  5/41 
.  5/10/41 

10/25/41 

Not  Rev. 
.  6/  7/41 

10/  4/41 
.  8/30/41 

Not  Rev. 

8/23/41 
•  2/  7/42 


Comment 
EDGAR  KENNEDY  (6) 


Running 
Time 


13406  Apple  in  His  Eye  Hokey    18 

13403  Drafted  in  the  Depot   19 

13405  It  Happened  All  Night  . Fair    19 

13404  Mad  About  Moonshine. .  .Fair    18 

13401  Sunk  by  the  Census  Funny    18 

13402  Trailer  Tragedy   Funny    17 

INFORMATION  PLEASE  (13) 


LEON  ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

13701  He  Asked  for  It  Very  Funny 

13706  Panic  in  the  Parlor  Unfunny  ... 

13705  Polo  Phoney   Good   

13702  Tattle  Talevision   Funny   

13704  When  Wifie's  Away  Fair   

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good   

13504  Musical  Bandit   Entertaining 

13502  Prairie  Spooners   Very  Good  . 

13503  Red  Skins  &  Red  Heads  . Poor   


14401  No. 

14402  No. 

14403  No. 

14404  No. 

14405  No. 

14406  No. 


PICTURE  PEOPLE  (13) 


.Interesting 
.Good  .... 


4   Good 

5   Fair  .  . . 

6   Fair  ... 

14407  No.  7   Average 

14408  No.  8   Fair  . . . 

14409  No.  9   Fair  . . . 

14410  No.  10   Fair  . . . 


SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal 

SOUTH  AMERICA  (3) 


14503  How  Goes  Chile  Very  Good  . 

14502  What's  Happening  in 

Argentina   Very  Timely 


14307 
14313 
14310 
14302 
14306 
14308 
14301 
1431  I 
14305 
14304 
14303 
14312 
14309 


SPORTSCOPES  (13) 

Cabal  I  ■to  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Qual  Quest   Good    9 

Rollina   Rhythm    10 

Snow  Eagles   Excellent    9 

Snow  Fun   Exhilarating  ...  9 

Sportsman's  Partner  ....For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


1941-42 


Reviewed 
Issue  Of 


.  6/14/41 
Not  Rev. 
.  4/12/41 
.  3/  1/41 
9/14/40 
10/19/40 


14201 

No. 

1  (Anna    Neagle) . . . 

1 1 

.  9/14/40 

14202 

No. 

2  (Ruth  Gordon) 

Good   

10 

.10/19/40 

14203 

No. 

3  (Alice    Marble) . . . 

Swell  As  Usual. 

10 

.  .  1 1/16/40 

14204 

No. 

4  (Louis  Bromfleld) . 

Excellent   

II 

. . 12/14/40 

14205 

No. 

5  (Wendell  Willkie) 

Good   

10 

. .  2/  1/41 

14206 

No. 

6  (Jan  Struther) 

Excellent   

II 

. .  3/  1/41 

14207 

No. 

7  (Anna    Neagle) . . . 

Very  Good 

10 

. .  4/  5/41 

14208 

No. 

8  (Boris    Karloff) . . . 

Excellent   

10 

. .  4/  5/41 

14209 

No. 

9  (Alice    Marble) . . . 

Excellent   

1 1 

. .  5/10/41 

14210 

No. 

10  (Louis  Bromfield) 

Entertaining  . . . 

10 

. .  6/  7/41 

1421  1 

No. 

1 1  (Jan  Struther) . . . 

Very  Good  

II 

..  7/26/41 

14212 

No. 

12  (Boris    Karloff) . . 

Good   

12 

. .  7/26/41 

14213 

No. 

13  (Anna  Neagle) . . . 

10 

. .  8/23/41 

20 

. .  2/  1/41 

18 

. .  9/14/40 

20 

.  .Not  Rev. 

18 

. .  5/17/41 

19 

..11/16/40 

20 

. .  4/  5/41 

16 

. . 1 1/16/40 

16 

. .  7/26/41 

13 

. .  3/  1/41 

18 

. .  5/10/41 

10 

. .  9/14/40 

9 

..10/19/40 

10 

. . 1 1/16/40 

10 

..12/14/40 

10 

. .  2/  1/41 

10 

..  3/  1/41 

10 

. .  3/29/41 

10 

. .  4/12/41 

8 

. .  5/17/41 

8 

. .  6/  7/41 

18 

. . 12/14/40 

10 

. .  3/  1/41 

10 

. .  8/23/41 

10 

. .  4/12/41 

.  3/  1/41 
.  8/  9/41 
.  6/  7/41 
.10/19/40 
.  3/  1/41 
4/  5/41 
.  9/14/40 
Not  Rev. 
.  2/  1/41 
. 12/14/40 
I  1/16/40 
7/26/41 
5/10/41 


DISNEY  CARTOONS  (18)  (Tech.) 

24101  Symphony  Hour    8 

EDGAR   KENNEDY  (6) 

23404  Heart  Burn    15 

23402  I'll  Fix  It  Funny    19 

2?4n5  Inferior  Derorator    17 

23403  Quiet  Fourth   Funny    15 

23401  Westward  Ho-Hum   Funny    16 

INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther)    ...Excellent    10 

24202  No.  2  (Howard    Lindsay). Up  to  Par   9  . 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good    II 

24204  No.  4  (John   Gunther)  Excellent    10 

24205  No.  5  (Alexander  Woollcott)    10 

LEON  ERROL  (6) 

23703  Home  Work   Funny    19  . 

23701  Man-l-Cured   Funny    16 

23702  Who's  a  Dummy?  Amusing   20 

MARCH  OF  TIME  (13) 

23101  Thumbs  L  p,  Texas  Excellent    19 

23102  Norway  in  Revolt  Timely    19  . 

23103  Sailors  With  Wings  Excellent    20  . 

23104  Main  Street,  U.S.A  Propaganda    ...  18 

23105  Our  America  At  War  Timely,    Vital..  l7'/2. 

Spec.  Battlefields  of  Pacific.  ..  .Timely   22 

23106  When  Air  Raids  Strike.  .Potent    20  . 

23107  Far  East  Command  Timely    19 

23108  Argentine  Question   Interesting   ....  20  . 

PICTURE  PEOPLE  (13) 

24407  Children  of  the  Stars   9 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9 

24406  Hollywood  War  Effort   10 

24405  How  To  Be  a  Star  Good    8 

21408  Palm  Snrings  Week  End   9 

24404  Stars'   Day  Off  Average    8 

2440 1  Stars  in   Defense  Interesting    10 

RAY  WHITLEY  (4) 

23501  California  or  Bust  Good    18 

23502  Keep  Shooting   Very  Good    17 

SPORTSCOPES  (13) 

24304  Crystal  Flyers   Exhilarating  ...  8 

24302  Dog  Obedience   Boxoffice    9 

24305  Fighting  Fish   Excellent    9 

24303  Gaucho  Sports   Interesting    10 

24307  Jungle  Jaunt    9 

2430I  Pampas  Paddock   For  Horse  Lovers  10 

24306  Ten   Pin  Parade   10 


Not  Rev. 
1 0/25/4 1 
Not  Rev. 
I2/27/4I 
9/27/4 1 


.  1 0/25/4 1 
.  I I/29/4I 

.  I2/27/4I 
.  2/  7/42 
.Not  Rev. 


.  2/  7/42 
.  10/  4/41 
.12/  6/41 


8/16/41 
9/27/41 
10/25/41 
11/22/41 
12/13/41 
12/20/41 
3/10/42 
2/14/42 
3/  7/42 


Not  Rev. 

11/29/41 
.  10/25/41 

Not  Rev. 
.  2/14/42 

Not  Rev. 

12/27/41 

10/  4/41 


.12/  6/41 
.  1/31/42 


. 12/27/41 
.11/  1/41 
.  2/14/42 
12/  6/41 
Not  Rev. 
10/  4/41 
Not  Rev. 


March  14,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  39 


REPUBLIC  1941-42 


Running 
Time 


MEET  THE  STARS  (12) 


10 


28-2  Baby  Stars   Excellent  ... 

28-1  Chinese  Garden  Festival ..  .Good  Starter   

28-5  Hollywood  Meets  the  Navy. Timely    10 

28-4  Los  Angeles  Examiner 

Benefit   Fair    10 

28-7  Meet  Roy  Rogers  Interesting    10 

28-6  Stars  at  Play  Entertaining    ..  10 

28-8  Stars — Past  &.  Present. ..  Nostalgic    10 

28-3  Variety  Reel   Interesting    10 


Reviewed 
Issue  Of 


2/  1/41 
12/21/40 
5/  3/41 

,  4/26/41 
6/21/41 

.  6/14/41 
6/28/41 
3/  1/41 


20TH  CENTURY-FOX  1940-41 

ADVENTURES  OF   A   NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual    10  ..10/12/40 

1203  Modern  Highway  Good    10    ..3/  1/41 

1202  Training  Police  Horses. ..  Excellent    10    ..2/  8/41 

LE.W  LEHR  COMEDIES  (4) 

1401  Grunters  and  Groaners. .  .Tiresome    10 

MAGIC  CARPET  OF  MOVIETONE  (8) 

1108  Arctic  in  Springtime   10 

1106  Caribbean  Sentinel   Good    10 

HOI  Eskimo  Trails   Enlightening    ..  10 

1103  Isle  of  Mystery   10 


8/10/40 


1109  Letter  From  Cairo. 
1102  Land  of  Flowers  (Tech.)  Colorful  ... 
1107  Miracle  of  Hydro  Different  .. 

1104  Ola  Dominion  State 

(Tech.)   Very  Good 

1 105  Spotlight  on  Indo-China  

1 1 10  Winter  in   Eskimo  Land  


10 


Not  Rev. 
.  4/26/41 
8/10/40 
Not  Rev. 
Not  Rev. 
8/10/40 
4/19/41 

I  1/30/40 
Not  Rev. 
Not  Rev. 


RIPLEY'S  BELIEVE  IT  OR  NOT 

1601  Acquitted  by  the  Sea  Excellent    10  ..19/12/40 

SPORTS  REVIEWS— THORGERSEN  (6)  (3  In  Tech.) 


1303  Bowling  for  Strikes  For  Bowlers  ...  10 

1307  Fun  on  Rollers   10 

1302  Lure  of  the  TroutlTech.) . For  Fly  Casters  10 

1306  Playing  With  Neptune. .  .Very  Good    9 

1304  Rodeo  Goes  to  Town  Good    10 

1305  Symphony   in   Snow   10 

1301  Vacation  Time  (Tech.)... OK    8 

TERRYTOO  NS  (26)   (13  In  Tech.) 

1510  Baby  Seal    7 

1551  Bill  Mouse's  Akwakade.  .Excellent  (Tech.)  7 

1515  Bringing  Home  the  Bacon   7 

1501  Club  Life  in  the  Stone 

Age    7 

1511  Dog's  Dream    7 

1508  Fishing  Made  Easy  Fair    7 

1514  Good  Old  Irish  Tunes   7 

1507  Hairless  Hector    7 

1503  Happy  Haunting  Grounds   7 

1513  Horse  Fly  Opera   7 

1558  Home  Guard  (Tech.)  Okay    7 

1553  How  Wet  Was  My  Ocean .  Excellent  (Tech.)  7 

1554  Landing  of  the  Pilgrims.  .Good  (Tech.)  ..  7 

1552  Lucky   Duck   (Tech.)   7 

1512  Magic  Shell    7 

1557  Mississippi  Swing   Rhythmic(Tech.)  7 

1504  Magic  Pencil   Poor    7 

1555  Plane  Goofy  (Tech.)  Fair    7 

1505  Snow  Man    7 

1556  Temperamental  Lion   ...  .Amusing  (Tech.)  7 

1502  Touchdown  Demons  Amusing    7 

1516  Twelve  O'clock  and  All  Ain't  Well   7 

1559  Uncle  Joey   (Tech.)   7 

1506  What  a  Little  Sneeze 

Will   Do   Good    7 

1560  What  Happens  at  Night  (Tech.)    7 

1509  When  Knights  Were  Bold. Just  a  Cartoon..  7 


WORLD  TODAY 


1704  Anzacs  in  Action  

1701  Battle  of  the  Atlantic  Timely 

1703  Empire  in  Exile  

1702  War  in  the  Desert  


10/12/40 
Not  Rev. 
1 1/30/40 

4/19/41 
,  2/  8/41 
Not  Rev. 

8/10/40 


.Not  Rev. 
.  8/10/40 
.Not  Rev. 

Not  Rev. 

Not  Rev. 
.  4/26/41 
.Not  Rev. 

Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.Not  Rev. 
.Not  Rev. 
.  2/  8/41 
. 12/  7/40 
. 12/  7/40 
.Not  Rev. 
.  2/15/41 
.10/  5/40 
.Not  Rev. 
.Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.Not  Rev. 
.Not  Rev. 


1941-42 

ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship. .  .Informative 
2201  Soldiers  of  the  Sky  Excellent  .. 

2203  Wonders  of  the  Sea  

2204  Men  for  the  Fleet  Excellent  .. 


MAGIC  CARPET  OF  MOVIETONE  (12) 

2103  Call  of  Canada  

2102  Glacier  Trails   Good   

2105  Jewel  of  the  Pacific  

2101  Sagebrush  and  Silver.  ..  .Interesting 

2104  Secret  of  the  Fjord  


SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel . Excellent  ... 

2304  Evergreen  Playland   Good   

2302  Life  of  a  Thoroughbred  ...  Excellent  ... 

2303  Playtime  in  Hawaii  Very  Good  . 

2305  Winter  Wonderland   


10 

.11/  1/41 

10 

.  8/  2/41 

10 

.Not  Rev. 

9 

.  1/17/42 

(12) 

10 

.Not  Rev. 

10 

.11/  1/41 

10 

.Not  Rev. 

10 

.  9/20/41 

10 

.  Not  Rev. 

10 

.11/  1/41 

10 

.  1/17/42 

10 

.  2/28/42 

10 

.  1/24/42 

10 

.Not  Rev. 

TERRYTOONS  (26) 

Back  to  the  Soil   7 

Bird   Tower    (Tech.)   7 

Cat  Meets  Mouse  (Tech.)   7 

Eat  Me  Kitty,  Eight  to  the  Bar   7 

Flying  Fever   Good    7 

Frozen  North   Very  Good    7 

Funny  Bunny  Business   7 

Happy  Circus  Day  Amusing    7 

Ice  Carnival   Good    7 

Old  Oaken  Bucket  Good    7 

One  Man  Navy  Amusing    7 

Sham  Battle  Shenanigan  (Tech.)    7 

Slao   Happy  Hunters   7 

Torrid  Toreador  (Tech.) .  .Good    7 

Uncle  Joey  Comes  to  Town. Funny    7 

Welcome  Little  Stranger. Good    7 

Yarn  About  Yarn  Good    7 

WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely. Excellent  10 

2403  Dutch  Guiana   Very  Good    10 

2404  Hub  of  the  World   10 

2402  Uncle  Sam's  Iron  Warriors   10 


2504 
2455 
2558 
2508 
2506 
2503 
2507 
2557 
2501 
2551 
2552 
2559 
2554 
2556 
2502 
2553 
2505 


Not  Rev. 
.Not  Rev. 

Not  Rev. 
.Not  Rev. 
.  1/17/42 
.11/  1/41 
.Not  Rev. 
.  1/17/42 
.  9/27/41 
.  9/20/41 
.  9/27/41 
.Not  Rev. 
.Not  Rev. 
.  1/17/42 
.11/  1/41 
.11/  1/41 
.  1/24/42 


.  9/20/41 
.  1/17/42 
.Not  Rev. 
.Not  Rev. 


UNITED  ARTISTS 

Comment  Running  Reviewed 

Time      Issue  Of 

WORLD   IN   ACTION  (12) 

3  Battle  for  Oil   20    .  Not  Rev. 

1  Churchill's   Island   20    ..Not  Rev. 

2  This  Is  Blitz  Grim   Realism  .  21      .3/  7/42 

UNIVERSAL  1940-41 

CARTOONS   (13)  (Tech.) 

5252  Andy  Panda's  Pop  Enjoyable    8 

5241  Crazy  House   Satisfactory    ...  8 

5249  Dizzy  Kitty   So-So    8 

5246  Fair  Today   Good    7 

5247  Hysterical  High  Spots  in 

American  History   Fair    7 

5243  Knock.   Knock   Very  Good   ....  8 

5245  Mouse  Trappers   Amusing    7 

5242  Recruiting  Daze   Fair    8 

5253  Screw  Driver   Good    7 

5248  Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  Snappy    7 

5250  Salt  Water  Daffy  Snappy    8 

5244  Syncopated  Sioux   Clever    7 

5251  Woody  Woodpecker    7 

GOING   PLACES  (15) 


8/  9/41 
10/12/40 
5/17/41 
2/15/41 

3/29/41 
1 1/30/40 

2/  8/41 
11/  2/40 

9/  6/41 

5/17/41 
6/  7/41 
12/28/40 
Not  Rev. 


5353 

Interesting 

10 

.  .  10/12/40 

5351 

Interesting  .... 

10 

. .  9/21 /40 

5358 

Deserts  of  America  

Very  Good 

10 

. .  3/22/41 

5365 

Garden  Spot  of  the  North 

Good   

9 

. .  8/  9/41 

5359 

Humorous  Tombstones  .. 

10 

.  .  4/12/41 

5355 

Hunting  on  Top  of 

the  World   

Fascinating    . . . 

9 

. .12/28/40 

5364 

Isles  of  Fate  

Good  &  Timely. 

10 

. .  8/  9/41 

5363 

Meet  Jimmy  the  Chump. 

Good  Fun   

10 

. .  7/19/41 

5354 

Melting  Pot  of  the 

Caribbean   

Good   

10 

. . 12/28/40 

5360 

Modern  Way  Down  East. 

Good   

10 

. .  6/  7/41 

5362 

Mountain  Summer   

Pleasing   

10 

. .  7/19/41 

5356 

South  of  the  Border  

Interesting  .... 

10 

. .  2/15/41 

5352 

Good   

10 

..10/12/40 

5357 

Swankiest  Isle  in 

the  World   

Interesting 

10 

. .  3/15/41 

5361 

Trail  of  Father  Kino... 

Interesting 

10 

. .  6/14/41 

MUSICALS— TWO   REEL  (13) 


18 


5226  Bagdad  Daddy   Very  Good 

5225  Beat  Me  Daddy- 
Eight  to  the  Bar   17 

5221  Class  in  Swing  Good  Variety  ..  16 

5222  Congomania   Latin   Liveliness  20 

5233  Dizzy  Doings   Fair    17 

5228  Jumpin'  Jive   Good    17 

5230  Music  a  la  King  Good  Number  ..  20 

5227  Music  in  the  Morgan 

Manner   Entertaining    ..  18 

5231  Once  Upon  a  SummerTime. Average    18 

5232  Rhythm  Revel   Entertaining    ..  18 

5229  Shadows  in  Swing  Average    18 

5224  Tickled  Pinky   Rustic    Rhythm.  18 

5223  Torrid  Tempos   Entertaining    .  .  18 

SPECIAL  SUBJECT  (I) 

5110  Swing  With  Bing  Excellent    18 

STRANGER   THAN   FICTION  (15) 


5371 

No. 

81 

5372 

No. 

82 

5373 

No. 

83. 

5374 

No. 

84 

5375 

No. 

85 

5376 

No. 

86 

5377 

No. 

87 

5378 

No. 

88 

5379 

No. 

89 

5380 

No. 

90 

5381 

No. 

91 

5382 

No. 

92 

5383 

No. 

93 

5384 

No. 

94 

5385 

No. 

95 

.Good 


  9 

  9 

.Average    9 

.Good    9 


.Up  to  Par   9 


.Good 

Interesting    9 

.Interesting    ....  9 

.Interesting   ....  9 

.Fair    9 

.So-So    9 

.Very  Good    9 

  9 

.Very  Good    9 


2/  8/41 

Not  Rev. 
10/12/40 
1 1 /30/40 
9/  6/41 
6/  7/41 
7/19/41 

3/29/41 
7/19/41 
8/16/41 
5/17/41 
1/  4/41 
11/30/40 


9/21/40 
10/12/40 
10/12/40 
.  1 1/30/40 
12/28/40 

2/  8/41 
.  3/29/41 
.  3/29/41 

4/12/41 
,  5/17/41 
,  5/24/41 

6/  7/41 

7/19/41 
Not  Rev. 

8/16/41 


1941-42 

ANDY  PANDA  CARTUNES  (13)  (Tech.) 

6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good    8 

6247  Hams  That  Couldn't 

Be  Cured    7 

6246  Hollywood  Matador  Very  Good    7 

6242  Man's  Best  Friend  Good    8 

6244  $21  a  Day  Once  a  Month  Average    7 

6245  Under  the  Spreading 

Blacksmith  Shop   Cute    7 

6243  What's  Cookin'   Good    8 


NAME  BAND   MUSICALS  (13) 


6226  Campus  Capers   Excellent    18 

6224  Doin'  the  Town  Entertaining    ..  20 

6229  Gay  Nineties   Fair    15 

6222  In  the  Groove  Entertaining    ..  17 

6221  Is  Everybody  Happy?  Fair    18 

6227  Rhumba  Rhythms   Fair    15 

6223  Skyland  Serenade   Excellent    20 

6230  Swing  Frolic   Very  Good    15 

f228  Tune  Time    16 

6225  Winter  Serenade   Good    l3'/2 

(Former  title  "Jingle  Bells") 

SPECIAL   FEATURETTE  (I) 


6110  Cavalcade  of  Aviation ...  .Sure  Fire 


.10/11/41 

.  Not  Rev. 
.  1/31/42 
.11/  8/41 
.12/  6/41 

.  1/31/42 
.11/  8/41 


12/20/41 
12/13/41 

1/31/42 
10/18/41 

9/  6/41 

1/31/42 
11/  8/41 

3/14/42 
Not  Rev 
12/13/41 


1/  3/42 


6376 
6375 
6373 
6378 
6372 
6374 
6371 
6377 


STRANGER  THAN  FICTION  (15) 
Barnyard  Steam  Buggy. 
Blacksmith  Dentist   


Sugar  Bowl  Humpty 


Good   

9 

.    12  20  41 

Good   

10 

.  .  12/20/41 

Good   

10 

..11/  8/41 

Entertaining  . 

.  9 

. .  3/  7/42 

Good   

10 

..10/18/41 

Good   

10 

. . 12/  6/41 

Very  Good  . . 

.  10 

. . 10/18/41 

Very  Good  . . 

.  9 

..  3/14/42 

VARIETY  VIEWS  15  (5  IN  COLOR) 

6354  Annapolis  Salutes  the 

Navy   Timely    10 

6358  Flashing  Blades   Good    9 

6353  George  Washinqton, 

Country  Gentleman  ....Impressive    ....  10 

6357  Keys  to  Adventure  Interesting    ....  9 

6351  Moby  Dick's  Home  Town  Interesting    ....  9 

6352  Northern  Neighbors(Color)  Interesting  ....  9 
6356  Peaceful  Quebec — 

At  War   Interesting    9 

6359  Sky  Pastures   Good    9 

6360  Thrills  of  the  Deep   9 

6355  Trail  of  the  Buccaneers .  .Excellent    9 


.12/13/41 
.  3/  7/42 

.  10/1 1/41 
.  1/31/42 
.  9/  6/41 
.  10/18/41 

12/13/41 
.  3/  7/42 
Not  Rev. 
11/  8/41 


VITAPHONE- WARNER  BROS.  1940-41 

Comment  Running  Reviewed 

Time     Issue  Of 

BROADWAY  BREVITIES  (9) 

6202  Alice  in   Movieland  Superlative  . 

6204  Dog  in  the  Orchard  Meritorious  . 

6209  Happy  Faces   

6208  Hunting  the  Hard  Way. .  Excellent  ... 
6201  Just  a  Cute  Kid  

6203  Mack  Sennett  Revival  

6206  Seeing  Eye   Poignant  ... 

6207  Sockeroo   Funny   

6205  Take  the  Air  Entertaining 

E LSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug  

6101  Riding  Into  Society  T'Ain't  Funny. 

bl03  Throwing  a  Party  


20 

.  . 1 1/30/40 

20 

. .  1/18/41 

.  Not  Rev. 

20 

.  .  5/24/41 

20 

.  Not  Rev. 

20 

.  .  Not  Rev. 

20 

. .  4/  5/41 

20 

..  5/24/41 

20 

.  .  3/  8/41 

HOLLYWOOD   NOVELTIES  (6) 
6304  History  Repeats  Itself  Good   


6303  Mexican  Jumping  Beans.. Very  Good 

6302  Shark  Hunting   Exciting  . 

6306  Trouble  in  Store  Amusing 

6305  Wild  Boar  Hunt  Exciting 


6601 
6612 
6607 
6616 
6608 
6614 
6602 
6611 
6609 
6604 
6610 
6613 
6^06 
6603 
6605 
6615 


6506 

6505 
6504 
6503 
6508 

6510 
6509 
6501 
6507 
6502 


6724 
6706 
6713 
6712 
6709 
6718 
6710 
6704 
6715 
6722 
6720 
6703 
6719 
6723 
6701 
6707 
6708 
6711 
6726 
6725 
6702 
6714 
6716 
6717 
6705 
6721 


LOONEY  TUNES  (16) 

Calling   Dr.   Porky   7 

Coy  Decoy   Funny    7 

Haunted  Mouse   Very  Good    7 

Henpecked  Duck   A  Howl    7 

Joe  Glow  the  Firefly   7 

Meet  John  Doughboy   7 

Pre- Historic  Porky   Clever    7 

Porky's  Ant   Good    7 

Porky's  Bear  Facts   Amusing    7 

Porky's  Hired  Hand  ....Good    7 

Porky's  Preview   Amusing    7 

Porky's  Prize  Pony    7 

Porky's  Snooze   Reel    7 

Sour  Puss   Satisfactory    ...  7 

Timid  Toreador   Good    7 

We  the  Animals  Squeak.  .Excellent    7 

MELODY  MASTERS  (10) 

Cliff  Edwards  and  His 

Buckaroos   Fair   

Henry  Busse  &  Orch  Good   

Skinnay  Ennis  &  Orch... Good   

Jan  Garber  &  Orch  

Marie  Green  &.  Her 

Merrie  Men   Lively   

Carl  Hoff  &.  Orch  Notable   

Hal  Kemp  &  Orch  Just  a  Band... 

Matty  Malneck   Snappy  

Freddie  Martin  &  Orch... Fair   

Joe  Reichman  &  Orch  Excellent    10 

MERRIE  MELODIES  (26)  (Teeh.) 

Aviation  Vacation   

Bed  Time  for  Sniffles   7 

Cat's  Tale   Good    7 

Crackpot  Quail    7 

Elmer's  Pet  Rabbit  Funny    7 

Farm  Frolics   Excellent    7 

Fighting  69'/2   Good    7 

Good  Night  Elmer   7 

Goofy  Groceries   Novel    7 

Heckling  Hare    7 

Hiawatha's  Rabbit  Hunt. Funny    7 

Holiday  Highlights   Swell  Satire  ...  7 

Hollywood  Steps  Out  Excellent    7 

Inki  and  the  Lion  Good   

Malibu  Beach  Party  Grade  A 


Of  Fox  and  Hound   7 

Shop,  Look  and  Listen. .  .Good    7 

Sniffles  Bells  the  Cat  Fair    7 

Snow  Time  for  Comedy... Up  to  Par   7 

Sport   Champions    7 

Stage  Fright   Satisfactory    ...  7 

Tortoise  Beats  the  Hare.  .Amusing    7 

Toy  Trouble   Good    7 

Trial  of  Mr.  Wolf  Very  Good    7 

Wacky  Wildlife   Funny    7 

Wacky  Worm   Excellent    7 

TECHNICOLOR  SPECIALS  (6) 

6006  Carnival  of  Rhythm  Splendid  . 

6001  Flag  of  Humanity  Splendid  . 

F005  Here  Comes  the  Cavalry  

6002  March  on  Marines  Excellent  . 

6003  Meet  the  Fleet  Excellent  . 

6004  Wings  of  Steel  Excellent  . 


SPORTS  PARADES  (10) 

6407  Big  Bill  Tilden  For  Tennis  Fan  10 

6404  California  Thoroughbreds.  Interesting  ... 
6403  Diary  of  a  Racing  Pigeon . Interesting  .  .. 
6402  Dogs  You  Seldom  See  Good  Novelty.. 

6405  Fight,  Fish,  Fight  Thrilling   

6401  Fly  Fishing   For  Anglers  .. 

6409  It  Happened  on  Rollers  

6410  Lions  For  Sale  Very  Good  ... 

6408  Sail  Ho!   Colorful   

6406  Sky  Sailing   Interesting  ... 


1941-42 


BROADWAY   BREVITIES  (12) 

7103  At  the  Stroke  of  Twelve.. Grab  It   

7106  Calling  All  Girls  Good   

7108  Maybe  Darwin  Was 

Right   

7101  Minstrel  Days   Very  Good  . 

7102  Monsters  of  the  Deep  Good   

7104  Perils  of  the  Jungle  Exciting  ... 

7107  Wedding  Yells   

7105  West  of  the  Rockies  Pretty  Good 


20 
20 

20 
20 
20 
20 
20 
20 


HOLLYWOOD   NOVELTIES  (6) 


7301  Polo  With  the  Stars  

7304  Miracle  Makers   Poor  .... 

7303  Points  on  Arrows  Good  

7302  White  Sails   Excellent 


LOONEY  TUNES  (16) 


7601  Notes  to  You   10 

7607  Porky's  Cafe    7 

7604  Porky's  Midnight   Matinee    7 

7605  Porky's  Pastry  Pirate    7 

7603  Porky's  Pooch   Good    7 

7602  Robinson  Crusoe,  Jr  Average    7 

7608  Saps  in  Chaps   7 

7606  Who's  Who  in  the  Zoo   7 


19 

.  Not  Rev. 

19 

. .  8/31/40 

20 

.  .Not  Rev. 

10 

. .  9/30/39 

10 

..  8/31/40 

10 

-.11/30/40 

10 

. .  8/  3/40 

..  9/  6/41 

10 

.  .  3/  8/41 

Not  Rev. 
6/21/41 
3/15/41 
9/13/41 
Not  Rev. 
Not  Rev. 
11/  2/40 
.  5/24/41 
.  4/  5/41 
12/28/40 
4/26/41 
Not  Rev. 
Not  Rev. 
1 1 /30/4O 
.  1/18/41 
.  9/  6/41 


10 

.  .  3/  8/41 

10 

..II /30/40 

10 

. . 12/28/40 

10 

.  .Not  Rev. 

10 

. .  5/  3/41 

10 

..12/27/41 

10 

.  .  5/24/41 

10 

. .  8/  3/40 

10 

. .  4/  5/41 

10 

..11/  2/40 

Not  Rev. 
Not  Rev. 

4/  5/41 
Not  Rev. 
12/28/40 

5/24/41 
.  1/18/41 
Not  Rev. 

4/  5/41 
Not  Rev. 

6/21/41 
11/  2/40 

6/21/41 
,  8/30/41 

8/31/40 
Not  Rev. 
,12/28/40 

3/15/41 

8/30/41 
Not  Rev. 
10/26/40 
.  4/  5/41 

5/  3/41 

4/26/41 
12/  7/40 

8/  9/41 


. .  8/30/41 

20 

. . 10/26/40 

20 

.  .Not  Rev. 

20 

. . 12/28/40 

20 

. .  1/18/41 

20 

. .  5/  3/41 

10 

. .  5/  3/41 

10 

. . 12/28/40 

10 

. . 12/  7/40 

10 

. .  8/31/40 

10 

. .  3/  8/41 

10 

. . 10/26/40 

10 

.  .Not  Rev. 

10 

. .  8/30/41 

10 

..  6/21/41 

10 

. .  4/  5/41 

I  I  8  41 
1/24/42 

Not  Rev. 

9/13/41 
1/  3/42 
11/  8/41 
Not  Rev. 
1/24/42 


.Not  Rev. 
.  9/13/41 
.  9/13/41 
.11/15/41 


Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.12/27/41 
.11/15/41 

Not  Rev. 

Not  Rev. 


Page  40 


SHOWMEN'S    TRADE  REVIEW 


March  14,  1942 


VITAPHONE  1941-42  (Cont. 


Comment  Running 

Reviewed 

Time 

Issue  Of 

MELODY 

MASTERS  (10) 

7502 

.  10 

.11/15/41 

7503 

Forty  Boys  and  a  Song 

...Good   

10 

.  9/13/41 

7504 

Carl  Hoff  &  Band 

10 

Not  Rev. 

7505 

Playgirls   

10 

.Not  Rev. 

7501 

U.S.C.  Band  and  Glee 

Club   

..  10 

.  9/13/41 

MERRIE  MELODIES  (26)  (Tech.) 
All  This  and  Rabbit 

Stew   Excellent    7 

Aloha   Hooey    7 

Bird  Came  COD   7 

Brave  Little  Bat  Fair    7 

Bug  Parade   Clever    7 

Cagey  Canary   Very  Funny  ...  7 

Conrad  the  Sailor   7 

Crazy  Cruise    7 

Hop.  Skip  and  A.  Chump   7 

Horton  Hatches  the  Egg   7 

Rhapsody  in  Rivets  Good    7 

Rookie  Revue   Out  Dated    7 

Saddle   Silly    7 

Wabbit  Twouble   Very  Funny  ...  7 

Wabbit  Who  Came 

to  Supper    7 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show    20 

7002  Soldiers  in  White  Excellent    20 

7004  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent    20 

SPORTS  PARADE  (10)  (Tech.) 

7405  Hunting  Dogs  at  Work   10 

7402  King  Salmon   Fascinating    ...  10 

7401  Kings  of  the  Turf  Interesting    10 

7404  Rodeo  Round   Up   10 

7403  Water  Sports   Average    10 


7701 

771  I 
7710 
7702 
7703 
7706 
7712 
7713 
7709 
7715 
7707 
7704 
7705 
7708 
7714 


MISCELLANEOUS 


Adventures  in  the  Bronx 

(N.  Y.  Zoological  Soc.)  Good    Il'/a 

Alive  in  the  Deep  (Prod.)  Exciting    22 

Man  the  Enigma  (Prod.)  Informative  ....  25 

Our  Constitution  (Prod.)  Inspiring    19 

Our  Declaration  of 

Independence  (Prod.)   Timely    19 


SERIALS  1940-41 

No.  Chapters 

COLUMBIA 

Holt  of  the  Secret  Service   15  Chaps. 

Iron  Claw    15  Chaps. 

Spider  Returns    15  Chaps. 

White  Eagle    15  Chaps. 

REPUBLIC 

Adventures  of  Captain  Marvel  .  .  12  Chaps. 

Jungle  Girl    15  Chaps. 

King  of  the  Royal  Mounted   12  Chaps. 

Mysterious  Dr.  Satan   15  Chaps. 

UNIVERSAL 

Green  Hornet  Strikes  Again   12  Chaps. 

Junior  G-Men    12  Chaps. 

Sky  Raiders    12  Chaps. 

Winners  of  the  West   15  Chaps. 

1941-42 

COLUMBIA 

Captain   Midnight    15  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime,   Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang  Busters    13  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


.  9/13/41 

Not  Rev. 
.Not  Rev. 
.  I2/27/4J 
.11/  8/41 
.  1/24/42 
.Not  Rev. 
.Not  Rev. 

Not  Rev. 

Not  Rev. 
.  1/24/42 
. 12/27/41 

Not  Rev. 
.  1/24/42 

Not  Rev. 


. 12/  6/41 
.  2/  7/42 
.12/  6/41 
.  9/13/41 


.Not  Rev. 
.  12/27/41 
.  9/13/41 
.Not  Rev. 
.11/15/41 


8/23/41 
5/24/41 
5/24/41 
5/  3/41 

5/  3/41 


Reviewed 
Issue  Of 

11/29/41 
8/23/41 
5/10/41 

Not  Rev. 


3/  8/41 
5/31/41 
8/17/40 
1 1/23/40 


11/  2/40 
8/  3/40 
2/15/41 

Not  Rev. 


2/21/42 


12/  6/41 
9/  6/41 


11/  1/41 

2/21/42 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 


Running 
Time 


Distributed 
By 


America  Builds  Ships   3   List 


Any  Bonds  Today   2 

Army  in  Overalls   3 

Bits  and  Pieces   3 

Bomber    8 

Calling  All  Workers   2 

Food  For  Freedom   3 

New  Spirit    8 

Pots  to   Planes   3 

Red  Cross  Trailer   2'/2 

Safeguarding  Military  Information ... .  10 

Tanks    10 

Where  Do  We  Go?   2  . 

Women   In   Defense   10 


List 

 List 

...List 

 List 

...List 

 List 

Nat.  Sc. 
...List 
. . .  List 
. . .  List 

 List 

. . . .  List 
.  .  .List 


"B" 
"D" 
"B" 
"B" 
"C" 
"A" 
"C" 
Ser. 
"C" 
"D" 
"D" 
"D" 
"B" 
"C" 


List  "C" 


CITY  List  "A 

Albany  Col  

Atlanta  Par. . . . 

Boston  Col. . . . 

Buffalo  UA.  . . 

Charlotte  UA. . . 

Chicago  Par.. . . 

Cincinnati  I'niv. . . 

Cleveland  U  A .  . . . 

Dallas  RKO  MGM  WB 

Denver  20th  Par  WB 


List  "B' 
.  Univ. .  . 
.  20th. . . 
.  Univ. . . 

..Col  

. .  Col  

.  20th . . . 

.  WB  

.  Col. 


List  "D' 


MGM  20th  .  .  . 

UA  MGM  .  . 

MGM  UA  

20th  Par.  . . . 

20th  Univ. .  . 

Col   MGM  .  . 

Ren  20th... 

20th  Univ.. . 

Par. . . . 
WB. 


Des  Moines.  ...  Col  Univ  MGM  Rep.. . 

Detroit  MGM  RKO   Par  Col.  .. 

Indianapolis...  Univ  Rep  UA  RKO. 

Kansas  City.  . .  20th  Par  RKO  I'niv.. 

Los  Angeles.  . .  20th  Par  WB  MGM  . 

Memphis  MGM  RKO  Par  Col. .  . 

Milwaukee  20th  Par  Col  RKO. . 

Minneapolis.  . .  Univ  WB  Rep  20th.  . 

WB  UA  Univ  MGM. 

Par  20th  UA  RKO. 

MGM  RKO  Par  WB... 

WB  Par..  . 

MGM  WB. . 

Univ  RKO. 

RKO  UA.  . . 

RKO  Rep..  . 

Univ  Par. . . 

WB.  . 
Col. 


New  Haven 
New  Orleans 
New  York. . . 

Oklahoma  City.  RKO   MGM 

Omaha  Col  Univ. 

Philadelphia.  . .  WB  UA. . 

Pittsburgh  WB  Rep.. 

Portland  Par  20th. 

St.  Louis  WB  I'A. . 

Salt  Lake  City.  MGM  RKO  Par, 

San  Francisco  ..RKO  MGM  WB 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept..  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


EQUIPMENT  WANTED 


ARCS,  RECTIFIERS,  PROJECTORS, 
16mm,  35mm.  Give  age,  condition,  lowest  price, 
first  letter.  Box  553,  Showmen's  Trade  Re- 
view, 1501  Broadway,  New  York  City. 


GUM  REMOVER 


GUM— GUM— GUM  REMOVED— Without 
stains.  Pour  on.  Rub.  It  disappears.  $1.50  a 
quart,  $5.00  a  gallon.  Carpets,  draperies,  seats, 
clothes.  Metro  Theatre  Gum  Remover  Co.,  2175 
Logan  Ave.,  San  Diego,  California. 


NEW  EQUIPMENT 


Seattle  RKO  MGM  Col.. 

Washington.  ...Univ  WB  Rep. 


.UA. . 
.20th. 


BUY  NEW  SOUNDSCREENS  NOW 
WHILE  mterial's  available,  23^c  sq.  ft. ;  com- 
plete stage  setting,  $66.60 ;  fully  automatic 
curtain  controls,  $75.95 ;  heavy  duty  track,  $2.19 
ft.  Immediate  deliveries.  S.O.S.  Cinema  Sup- 
ply Corp.,  636  Eleventh  Avenue,  N.  Y.  C. 

TRY  THE  MAGIC  EYE  ABSOLUTELY 
FREE — Colortone  Shutters  remove  high  in- 
tensity glare  yet  add  blue  to  yellow  low  intensity 
too!  Powers,  $17.25  each;  Simplex  $19.75 
each.  Give  make  machine,  front  or  rear  shut- 
ter shaft  diameter.  Colortone  Mfg.  Co.,  1944 
Coney  Island  Ave.,  Brooklyn,  New  York. 

BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c ;  50  slide  mats  84c ; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 

 SOUND  EQUIPMENT  

"FAIR  WEATHER  OR  FOUL,"  writes 
LaRose  Travelling  Show,  Georgia,  "S.O.S. 
SOUND'S  SWELL!"  Trade  your  Soundheads, 
Amplifier  or  Speakers  while  you  can  for  1942 
Models,  $2.50  weekly.  S.O.S.  Cinema  Supply 
Corp.,  636  Eleventh  Ave.,  New  York  City. 

IS  OPPOSITION  WORRYING  YOU? 
GRAB  THAT  LOCATION— A  good  portable 
will  keep  competition  out — make  money  for 
you,  too.  Standard  makes,  16mm,  35mm  from 
$59.50.  Send  for  list.  S.O.S.  Cinema  Supply 
Corp.,  636  Eleventh  Ave.,  New  York  City. 

SITUATIONS  WANTED 

PROJECTIONIST  seeking  position  out  of 
town.  Go  anywhere.  Five  years  experience, 
ambitious  and  willing.  Box  552,  Showmen's 
Trade  Review,  1501  Broadway,  N.  Y.  C. 

MOTION  PICTURE  OPERATOR  wishes 
position  as  operator  or  assistant.  Sober  and 
reliable.  Go  anywhere.  Five  years  experience. 
Box  549,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

OPERATOR-ARTIST— 15  years  experi- 
ence. Draft  exempt.  Sober,  Reliable.  P.  O. 
Box  199,  Talladega,  Ala. 

PROJECTIONIST,  eight  years  experience, 
familiar  with  all  types  machinery.  Frank  Hardin, 
7  Park  Place,  Mount  Auburn,  Cincinnati,  Ohio. 

MANAGER  —  OPERATOR  —  ARTIST. 
Young,  draft  exempt,  aggressive,  thoroughly  re- 
liable, go  anywhere,  unusual  experience  produc- 
ing, directing,  stage  productions.  Box  554, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 

EXPERIENCED  PROJECTIONIST  will 
consider  any  proposition.  Avery  C.  Lesto,  Park 
Theatre,  Bricelyn,  Minnesota. 


THEATRES  FOR  SALE 


PACIFIC  NORTHWEST  THEATRE 
PROPERTY.  Total  price  $20,000.00.  One  you 
dream  about  but  seldom  see.  Retiring.  Box  548, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  City. 

FULLY  EQUIPPED  THEATRE  in  small 
town,  New  York  State.  Box  551,  Showmen's 
Trade  Review,  1501  Broadway,  New  York  City. 

REAL  MONEY  MAKER.  Small  town  near 
defense  boom  town,  mid-west.  Box  555,  Show- 
men's Trade  Review,  1501  B'way,  N.  Y.  C. 

TWO  THEATRES  IN  NORTHERN 
CALIFORNIA.  Made  $1870  in  January  and 
February.  Sell  for  $35,750.  Terms.  A.  A. 
Sheuerman,  25  Taylor  St.,  San  Francisco,  Calif. 

MOVIE  THEATRE  BUSINESS  making 
$4,000  year  and  fine  seven  room  home  for 
$20,000.  Southern  Washington,  seventy  miles 
from  Portland,  Oregon.  A.  A.  Sheuerman, 
25  Taylor  St.,  San  Francisco,  Calif. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

THEATRES.  BE  FIRST  in  your  community 
to  give  away  DEFENSE  STAMPS.  Use  our 
copyrighted  plan,  guaranteeing  equal  distribu- 
tion. Proven  method.  Plan  and  all  necessary 
equipment,  Five  dollars.  Come  Again  Nite 
Company,  Inc.,  Waterloo,  Iowa. 

BINGO  CARDS,  1000  combinations,  2  col- 
ored die-cut,  $2.00  per  thousand,  ten  thousand 
at  $1.50  per  thousand.  Also  "WINNER,"  a 
controlled  game,  $3.50  per  thousand.  Business 
Stimulato-'  Co.,  718  Film  Bldg.,  Cleveland,  Ohio. 

THEATRES  WANTED  &  FOR  SALE  " 

A.  A.  SHEUERMAN,  Theatre  broker,  25 
Taylor  St.,  San  Francisco,  Calif. 


USED  EQUIPMENT 


A  FEW  REMAINING  UNDERWRITER'S 
APPROVED  SOLID  ALUMINUM  EN- 
CLOSED AUTOMATIC  REWINDERS, 
originally  $135.00.  Less  motor  $24.50;  with 
motor  $29.50.  S.O.S.  Cinema  Supply  Corp., 
636  Eleventh  Avenue,  New  York  City. 

NO  PRIORITIES  NEEDED— REFLEC- 
TOR ARCS,  $39.50;  Amplifiers,  $4.95;  Sound- 
heads, $9.95 ;  Cushion  Seats,  39c ;  Powers  mech- 
anisms, $39.50;  1000  watt  Spotlamps,  $12.95. 
S.O.S.  Cinema  Supply  Corp.,  636  Eleventh 
Avenue,  New  York  City. 

YOUR  CHOICE— Peerless,  Strong  Stand- 
ard or  Strong  Junior  lamphouses  $125.00  pair; 
30  ampere  rectifiers  $75.00  pair,  reconditioned 
and  complete.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City.  , 

LEASE  EXPIRES— MOVING  TO  MORE 
STRATEGIC  LOCATION.  Taking  on  war 
contracts.  Must  reduce  our  $100,000.00  stock 
quick.  Sacrifice  sale  circular  tells  everything. 
Write  now  to  S.O.S.  CINEMA  SUPPLY 
CORP.,  636  Eleventh  Ave.,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Rrnadway.  New  York  City.  

USED  CIGARETTE  MACHINES.  8  Slot 
and  10  Slot.  Very  reasonable.  Box  550,  Show- 
men's Trade  Review,  1501  Broadway,  N.  Y.  C. 


Defense  SavingsJay-Roil  Allotment  Plan 


1 


voluntary  I  helps  workers  provide  for  the  future 

pay-roll  ,  , 

J_l(3-L US   build  future  buying  power 


allotment 
plan 


helps 


defend  America  today 


This  is  no  charity  plea.  It  is  a  sound  business  proposition  that 
vitally  concerns  the  present  and  future  welfare  of  your  company, 
your  employees,  and  yourself. 

During  the  post-war  period  of  readjustment,  you  may  be  faced 
with  the  unpleasant  necessity  of  turning  employees  out  into  a 
confused  and  cheerless  world.  But  you,  as  an  employer,  can  do 
something  now  to  help  shape  the  destinies  of  your  people. 
Scores  of  business  heads  have  adopted  the  Voluntary  Pay-roll 
Allotment  Plan  as  a  simple  and  easy  way  for  every  worker  in 
the  land  to  start  a  systematic  and  continuous  Defense  Bond 
savings  program. 

Many  benefits  .  .  .  present  and  future.     It  is 

more  than  a  sensible  step  toward  reducing  the  ranks  of  the 
post-war  needy.  It  will  help  spread  financial  participation  in 
I>ational  Defense  among  all  of  America's  wage  earners. 

The  widespread  use  of  this  plan  will  materially  retard  infla- 
tion. It  will  "store"  part  of  our  pyramiding  national  income 
that  would  otherwise  be  spent  as  fast  as  it's  earned,  increasing 
the  demand  for  our  diminishing  supply  of  consumer  goods. 

And  don't  overlook  the  immediate  benefi".  .  .  .  money  for 
defense  materials,  quickly,  continuously,  willingly. 

Let's  do  it  the  American  way!    America's  talent  for 

working  out  emergency  problems,  democratically,  is  being 
tested  today.  As  always,  we  will  work  it  out,  without  pressure 
or  coercion  ...  in  that  old  American  way;  each  businessman 
strengthening  his  own  house:  not  waiting  for  his  neighbor  to  do 
it.  That  custom  has,  throughout  history,  enabled  America  to 
get  things  done  of  its  own  free  will. 

In  emergencies,  America  doesn't  do  things 

" hit-or-miss."  We  would  get  there  eventually  if  we 
just  left  it  to  everybody's  whim  to  buy  Defense  Bonds  when  they 
thought  of  it.  But  we're  a  nation  of  businessmen  who  under- 
stand that  the  way  to  get  a  thing  done  is  to  systematize  the  oper- 
ation. That  is  why  so  many  employers  are  getting  back  of  this 
A  oluntary  Savings  Plan. 

Like  most  efficient  systems,  it  is  amazingly  simple.  All  you 
have  to  do  is  offer  your  employees  the  convenience  of  having 
a  fixed  sum  allotted,  from  each  pay  envelope,  to  the  purchase  of 
Defense  Bonds.  The  employer  holds  these  funds  in  a  separate 
bank  account,  and  delivers  a  Bond  to  the  employee  each  time 
his  allotments  accumulate  to  a  sufficient  amount. 

Each  employee  who  chooses  to  start  this  savings  plan  decides 
for  himself  the  denomination  of  the  Bonds  to  be  purchased  and 
the  amount  to  be  allotted  from  his  wages  each  pay  day. 


How  big  does  a  company  have  to  be?  From 

three  employees  on  up.  Size  has  nothing  to  do  with  it.  It  works 
equally  well  in  stores,  schools,  publishing  houses,  factories,  or 
banks.  This  whole  idea  of  pay-roll  allotment  has  been  evolved 
by  businessmen  in  cooperation  with  the  Treasury  Department. 
Each  organization  adopts  its  own  simple,  efficient  application 
of  the  idea  in  accordance  with  the  needs  of  its  own  set-up 

Ao  chore  at  all.  The  system  is  so  simple  that  A.  T.  &  T. 
uses  exactly  the  same  easy  card  system  that  is  being  used  by 
hundreds  of  companies  having  fewer  than  25  employees!  It  is 
simple  enough  to  be  handled  by  a  check-mark  on  a  card  each 
pay  day. 

Plenty  of  help  available.  Although  this  is  your  plan 
when  you  put  it  into  effect,  the  Treasury  Department  is  ready 
and  willing  to  give  you  all  kinds  of  help.  Local  civilian  com- 
mittees in  48  States  are  set  up  to  have  experienced  men  work 
with  you  just  as  much  as  you  want  them  to,  and  no  more. 

Truly,  about  all  you  have  to  do  is  to  indicate  your  willingness 
to  get  your  organization  started.  We  will  supply  most  of  the 
necessary  material,  and  no  end  of  help. 

The  first  step  is  to  take  a  closer  look.  Sending  in 

the  coupon  in  no  way  obligates  you  to  install  the  Plan.  It  will 
simply  give  you  a  chance  to  scrutinize  the  available  material  and 
see  what  other  companies  are  already  doing.  It  will  bring  you 
samples  of  literature  explaining  the  benefits  to  employees  and 
describing  the  various  denominations  of  Defense  Savings  Bonds 
that  can  be  purchased  through  the  Plan. 

Sending  the  coupon  does  nothing  more  than  signify  that  you 
are  anxious  to  do  something  to  help  keep  your  people  off  relief 
when  defense  production  sloughs  off;  cmething  to  enable  all 
wage  earners  to  participate  in  financinj  Defense;  something  to 
provide  tomorrow's  buying  power  for  your  prod- 
ucts; something  to  get  money  right  now  for  guns 
and  tanks  and  planes  and  ships. 

France  left  it  to  "hit-or-oiss"  .  .  .  and  missed. 
Now  is  the  time  for  you  to  act!  Mail  the  coupon 
or  write  Treasury  Department,  Section  A,  709 
Twelfth  St.  N¥.,  Washington,  D.  C. 


FREE  -  NO  OBLIGATION 

Treasury  Department,  Section  A, 
709  Twelfth  St.  NW.,  Washington,  D.  C. 


Please  send  me  the  free  kit  of  material  heing  used  hy 
companies  that  have  installed  the  Voluntary  Defense 
Savings  Pay-Koll  Allotment  Plan. 


Position 


Company 
Address  


An  Uproariously  Different  Ifcnd 
of  -Army  Comedy/ 


: 


THE  BOYS  THE  ARMY  TURNS  DOWN 
TURN  UP  WITH  AN  ARMY  OF  THEIR  OWN! 


With  pestiferous  privates 
. . .  crazy  corporals . . . 
screwball  sergeants... 
and  a  continuous 
rapid-fire  of  laughs ! 


i 


JACKIE  GLEASON 
JACK  DURANT 

FLORENCE  RICE  •  BRUCE  BENNETT 

and  BORRAH  MINEVITCHand 

his  HARMONICA  RASCALS 

Adaptation  and  screen  play  by  Harry  Rebuas  and  Ned  Dandy 

Directed  by  Charles  Barton 
Produced  by  Wallace  MacDonald 

]CK7     1  COLUMBIA 


i 


i 


r'Of0us 


r'ng. 


r  rhythm 
fro"»  Borroh  and 
h,s  Rascals! 


24  raw 


C0PXB1GEI  .DEPOSIT. 


REVIEWED  IN  THIS  ISSUE 

Page 

True  to  the  Army  16 

My  Favorite  Blonde  16 

Stagecoach  Express  16 

The  Tuttles  of  Tahiti  16 

Reap  the  Wild  Wind  17 

lhJ  «Sf)afliiff,h  Stj;6etCongre^l 
This  Gun  for  Hire  U~  \ 

The  Panther's  Claw   5  1  hecozT7  | 

The  Bashful  Bachelor  1 

The  Great  Man's  Lady  tr. 

Yokel  Boy    [V,AR  2  7 1942 

Henry  and  Dizzy 
Scattergood  Rides  High 

Klondike  FuryL03?y  

North  of  the  Rockies 


*  Complete  *  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  43 


Vol.  36 


No.  9 


March  21 
19    4  2 

CHARLES  E.  'CHICK*  LEWIS 

Editor  and  Publisher 


REMEMBER  PEARL  HARBOR 


Only  three  times  in  all  its  fabulous  years  has  Radio  City  Music  Hall  held  a  picture  for  six  weeks 
Twice  this  honor  came  to  M-G-M;  previously  for  "Philadelphia  Story"  and  now  for  the  box-office 
triumph  "WOMAN  OF  THE  YEAR."  Congratulations  to  all  who  took  part  in  its  making. 
SPENCER  TRACY,  KATHARINE  HEPBURN  in  a  GEORGE  STEVENS  production  with  Fa> 
Bainter,  Reginald  Owen.  Original  screen  play  by  Ring  Lardner,  ]r.  and  Michael  Kanin.  Directed  by 
George  Stevens.  Produced  by  Joseph  L.  Mankiewicz.  A  Metro- Gold wyn-M ay er  Picture. 


March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


MMMj 


The  Map  Is  Changing 

The  auto  tire,  or  the  lack  thereof,  is  going  to  pro- 
duce a  variety  of  effects  on  the  motion  picture  theatre 
situation  of  the  nation,  especially  during  the  approach- 
ing summer  season. 

Thousands  of  towns  whose  theatres  lost  potential 
patronage  to  larger  cities  are  going  to  find  their  business 
tremendously  improved  this  summer.  On  the  other 
hand,  many  theatres  that  profited  by  the  automobile 
trade  may  find  the  reverse  of  conditions  set  forth  above. 

Shrewd  observers,  however,  are  of  the  very  definite 
opinion  that  on  the  whole  movie  business  will  have  its 
golden  opportunity  this  summer  season,  and  if  this  fore- 
cast is  correct,  there  is  an  important  two-fold  job  ahead. 

First,  distributors  must  make  available  plenty  of  strong 
box-office  product.  Second,  theatremen  must  not  fail 
to  line  up  strong  attractions  to  win  and  hold  steadily 
increasing  patronage. 

It  may  have  been  all  right  for  both  distributors  and 
exhibitors  in  past  summers  to  hold  back  on  the  better 
pictures.  But  this  is  one  summer  that  they  must  com- 
bine to  make  notable  for  theatre  appeal  by  presenting 
shows  that  will  attract  the  masses. 

Each  theatreman  must  arrive  at  his  own  conclusions 
in  making  plans  for  summer.  Intelligent  newspaper  and 
radio  campaigns  should  be  instituted  to  keep  attention 
riveted  on  the  local  movie  theatres.  Institutional  cam- 
paigns should  educate  people  concerning  the  comforts 
and  entertainment  afforded  by  their  theatres.  Ditto  for 
advocating  "doubling"  up  by  families  using  one  car. 

There  is  much  to  be  done  and  all  hands  should  co- 
operate to  make  this  the  one  summer  that  will  show  a 
profit,  not  a  loss,  for  the  theatres.  But  this  may  not  hap- 
pen by  itself.  Get  behind  your  theatre  and  its  attrac- 
tions and  you  are  likely  to  find  that  your  average  is 
maintained,  indeed  it  may  be  greatly  bettered,  during 
the  summer  season.  It  CAN  be  done  with  good  pictures 
and  smart  showmanship. 

AAA 


Why.  .  .? 


An  exhibitor-visitor  wants  to  know  why  it  is  neces- 
sary for  every  company  to  demand  higher  rentals  or 
percentages  all  the  time.  Frankly,  few  of  the  old  argu- 
ments sound  convincing  these  days,  so  we  didn't  try  any. 

His  point  of  view — not  without  reason,  we  might  add 
— is  that  when  a  company  records  a  highly  profitable 
year,  it  must  be  getting  a  good  price  for  pictures  and 
should  be  more  than  happy  to  hold  rentals  to  the  level 
that  brought  profits. 

He  points  out  that  there  was  a  time,  about  three 


years  ago,  that  he  paid  what  the  exchange  considered  a 
fair  price  for  a  certain  product.  Through  three  suc- 
cessive price  boosts  he  has  now  reached  the  amazing 
stage  where  he  plays  that  same  product  to  good  grosses 
but  makes  practically  nothing  in  the  way  of  profit  for 
himself.  Nevertheless,  he  states,  this  company  has,  on 
the  basis  of  its  own  financial  statements,  enjoyed  profit- 
able business  during  those  years. 

Obviously,  the  man  is  right  on  every  count.  The 
peculiar  viewpoint  that  dictates  a  policy  of  get-more- 
money-regardless,  can  only  breed  discord  and  disunity  at 
a  time  when  unity  is  supposed  to  be  the  keynote  for 
future  amicable  relations  between  the  distribution  and 
exhibition  branches  of  the  industry. 

AAA 

Those  Defense  Pictures 

Our  government  wants  all  theatres  to  play  the  de- 
fense short  subjects,  and  it  is  the  duty  of  each  and  every 
exhibitor  to  cooperate  with  his  government  by  so  doing. 

Our  industry  is  proud  of  its  record,  but  all  this  fine 
achievement  can  be  marred  and  blemished  unless  thea- 
tres go  along  with  the  program  right  down  the  line. 
This  can  be  done  without  overburdening  patrons,  simply 
by  spotting  one  of  the  defense  subjects  with  each  change 
of  program  or  at  reasonably-spaced  intervals  that  will 
permit  playing  of  all  of  the  subjects. 

The  industry  has  never  before  been  in  any  degree  a 
"slacker,"  and  the  majority  of  theatres  are  doing  their 
part  nobly,  not  only  by  playing  but  advertising  these 
shorts.  The  minority  that  has  been  laggard  in  the  matter 
of  defense  shorts,  should  get  in  step  with  the  majority. 

That's  the  American  way,  and  the  industry's  way  of 
cooperating  with  the  government. 

AAA 

Mill  ions  in  Junk 

It  has  been  roughly  estimated  that  pipe  organ  installa- 
tions in  the  nation's  theatres  total  to  about  a  fifty  million 
dollar  investment.  Nevertheless,  this  huge  investment 
is  being  permitted  to  rot  away  in  the  neglected  organ 
lofts  and  consoles. 

Regardless  of  the  original  installation  cost,  theatre- 
men  generally  should  take  immediate  steps  to  put  their 
pipe  organs  into  repair  against  the  time  when  they  may 
have  the  desire  or  the  need  to  use  them.  When  this 
occasion  may  arrive  is  of  little  importance  at  the  mo- 
ment. The  important  thing  is  that  those  musical  instru- 
ments cost  you  or  your  company  a  pile  of  money,  and 
should  be  treated  with  the  respect  and  consideration  due 
any  expensive  piece  of  equipment. 

—"CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


FORMULA  SET  FOR  PERCENTAGE  PIX 


Astor  Now  Has 
100%  Distribution 

Savini  Signs  Deals  For 
New  Orleans  and  Omaha 


(See  Cover) 


R.  M.  (Bob)  Savini,  president  of 
Astor  Pictures,  this  week  announced 
that  his  company  now  has  100  per 
cent  distribution  outlets  in  key  cities 
throughout  the  country,  as  a  result 
of  his  signing  of  E.  L.  Kennedy, 
Astor  Pictures,  New  Orleans,  and 
Mayer  H.  Monsky,  Liberty  Film 
Exchange,  Omaha,  to  handle  the 
Astor  product.  This  gives  the  com- 
pany a  total  of  32  offices  in  as  many 
key  cities  to  distribute  the  Astor 
releases. 

Savini,  a  veteran  in  the  distribu- 
tion field,  organized  the  company  he 
heads  during  the  depression  era  and 
through  it  has  nationally  distributed 
many  films,  including  several  notable 
re-issues  which  have  been  re-edited 
and  modernized.  He  entered  the  film 
field  with  the  Dixie  Film  Co.,  New 
Orleans,  later  operating  the  Savini 
Film  exchanges  in  Atlanta,  Char- 
lotte, Memphis  and  New  Orleans. 
In  addition  to  his  duties  as  presi- 
dent of  Astor,  Savini  is  special  rep- 
resentative of  Howard  Hughes  Pro- 
ductions. 


"Menace  of  the  Rising  Sun" 
To  Premiere  in  Baltimore 

"Menace  of  the  Rising  Sun"  a 
special  Universal  featurette,  dealing 
with  the  events  leading  up  to  the 
attack  on  Pearl  Harbor,  will  have 
its  world  premiere  at  the  Keith  Then 
tre  in  Baltimore  next  Friday. 


GWTW  Opens  Again 

"Gone  With  The  Wind"  will 
"open"  for  the  third  time  on  Broad- 
way on  March  31,  MGM  announced 
this  week.  The  Astor  Theatre,  scene 
of  .the  original  opening,  will  again 
house  the  biggest  grosser  of  all 
time. 


Another  Col.  Picture 
In  Capitol,  N.  Y. 

"The  Lady  Is  Willing,"  Columbia 
picture,  has  been  booked  into  the 
Capitol  Theatre  in  New  York,  to 
follow  "The  Invaders,"  also  a  Co- 
lumbia release. 


INDEX  OF  DEPARTMENTS 

Page 

Advance  Dope    38 

Boxoffice  Slants                           .  .  16 

Feature  Booking  Guide   43 

Hollywood    36 

Newsreel  Synopses   40 

On  the  Patriotic  Front   18 

Selling  the  Picture   25 

Shorts  Booking  Guide   46 

Short  Subject  Reviews   40 

Variety  Club  Notes   12 


Plan  Adopted  by  Philadelphia  Group 
Determines  Whether  Any  Film  Worth  40% 


Widespread  dissension  among  ex- 
hibitors over  increased  film  rentals, 
especially  high  percentages,  is  re- 
sulting in  concrete  action  by  organ- 
izations to  refuse  to  play  such  pic- 
tures. This  week  Allied  Theatres  of 
Illinois  Board  of  Directors  voted  to 
advise  its  membership  to  book  no 
more  percentage  pictures  this  season. 
The  directors'  action  was  taken, 
they  said,  because  of  the  high  over- 
head in  Chicago  theatres  which  pre- 
cluded the  chance  of  any  profit  on  a 
percentage  engagement.  The  mem- 
bership later  ratified  the  action. 

In  Philadelphia,  the  independent 
exhibitors  committee  which  has  been 
protesting  high  film  rentals,  has  de- 
veloped a  formula  for  determining 
whether  any  picture  is  worth  40  per 
cent  or  more.  For  the  purpose  of 
the  plan,  any  theatre  operating  seven 
days  a  week  is  allowed  three  units 
for  Saturdays,  two  for  Sundays  and 
one  for  each  of  the  five  weekdays, 
making  a  total  of  ten.  The  weekly 
overhead  is  then  divided  into  ten 
equal  parts  and  the  total  number  of 
units  in  an  engagement  is  used  in 
the  formula. 

The  complete  formula  follows : 

"A  40  per  cent  picture  must  do  250 
per  cent  of  the  playing  time  unit 
overhead  to  gross  enough  money  to 
pay  the  exchanges  40  per  cent  film 
rental,  and  leave  the  exhibitor  a 
profit  equal  to  50  per  cent  of  the  film 
rental  paid. 

"A  35  per  cent  picture  must  do 
210  per  cent  of  the  playing  time  unit 
overhead  to  gross  enough  money  to 
pay  the  exchanges  35  per  cent  film 
rental,  and  leave  the  exhibitor  a 
profit  equal  to  50  per  cent  of  the 
film  rental  paid. 

"A  30  per  cent  picture  must  do 
182  per  cent  of  the  playing  time  unit 
overhead  to  gross  enough  money  to 
pay  the  exchanges  30  per  cent  film 
rental,  and  leave  the  exhibitor  a 
profit  equal  to  50  per  cent  of  the 
film  rental  paid. 

"A  25  per  cent  picture  must  do 
160  per  cent  of  the  playing  time  unit 
overbead  to  gross  enough  money  to 
pay  the  exchanges  25  per  cent  film 
rental,  and  leave  the  exhibitor  a 
profit  equal  to  50  per  cent  of  the 
film  rental  paid. 

"For  instance,  a  theatre  which  has 
a  playing  time  unit  overhead  of  $50 
that  runs  a  40  per  cent  picture  Sun- 
day, Monday  and  Tuesday  (4  units 
of  playing  time)  must  gross  250  per 
cent  of  $200,  the  overhead  for  four 
units  of  playing  time,  or  total  gross 
of  $500  in  these  three  days  in  order 
to  pay  a  film  rental  of  $200  and  have 
$100  left  for  profit. 

"If  that  picture  does  not  do  enough 
gross  to  leave  this  much  profit  for 
the  exhibitor,  it  should  then  revert 
to  a  35  per  cent  allocation. 

"If  that  picture  does  not  do  enough 
gross  to  leave  this  much  profit  for 
the  exhibitor,  it  should  then  revert 
to  a  30  per  cent  allocation. 

"If  at  a  30  per  cent  allocation  the 
picture  does  not  leave  this  much 
profit  for  the  exhibitor,  it  should 
then  revert  to  a  25%  allocation. 

"This   formula   would   act   as  a 


ceiling  on  pictures,  and  require  a  40 
per  cent  picture,  from  any  and  all 
companies,  to  measure  up  to  a  nec- 
essary gross  in  order  that  the  pic- 
ture remain  in  the  allocation  given 
it  by  the  exchanges. 

"It  would  eliminate  further,  the 
contention,  by  an  individual  distrib- 
utor, that  a  particular  picture  of  his 
grossed  as  much  as  one  of  his  previ- 
ous pictures,  which  he  charged  at 
40  per  cent,  even  though  the  gross 
on  his  pictures  were  substantially 
less  than  is  here  required,  or  is  done 
by  40  per  cent  pictures  from  some 
other  distributors. 

"It  is  necessary  for  the  exhibitor 
to  have  a  profit  margin  of  one-half 
of  the  film  rental  paid  the  distribu- 
tor on  the  big  pictures  so  that  the 
exhibitor  can  pay  for  the  short  sub- 
jects and  take  care  of  the  losses  on 
the  low  bracket  features.  Exhibi- 
tors should  keep  accurate  records  of 
the  box-office  performance  of  each 
distributor's  total  product  so  as  to 
determine  whether  or  not  a  particu- 
lar product  is  profitable. 

"Those  theatres  using  double  fea- 
tures with  high  percentage  pictures 
should  receive  an  allowance  of  the 
cost  of  the  second  picture  or  a  re- 
duction of  5  per  cent  in  the  cost  of 
the  top  feature,  which  ever  is  most 
applicable  to  the  particular  house." 

About  125  exhibitors  representing 
250  theatres — a  majority  of  the  in- 
dependents in  the  territory — attended 
the  session  at  which  the  plan  was 
broached.  William  F.  Crockett, 
president  of  the  MPTO  of  Virginia 
was  among  those  who  attended. 
Those  present  heard  several  alterna- 
tive proposals  for  terms  on  "Cap- 
tains of  the  Clouds"  submitted  by 
Ben  Kalmenson,  Warner  general 
sales  manager,  following  the  meeting 
which  he  attended  last  week. 


Carter  Replaces  Penick 
On  "U"  Board  of  Directors 

Allan  Carter,  Jr.  was  this  week 
elected  a  director  of  Universal  Pic- 
tures Company,  replacing  J.  Dabney 
Penick.  All  the  other  directors 
were  reelected.  They  are  as  fol- 
lows :  Nate  J.  Blumberg,  Paul  G. 
Brown,  D.  C.  Collins,  J.  Cheever 
Cowdin,  Preston  Davie,  John  J. 
O'Connor,  Samuel  I.  Posen,  Octavio 
Prochet,  Charles  D.  Prutzman,  Budd 
Rogers,  Daniel  M.  Sheaffer,  William 
H.  Taylor,  Jr.  The  new  board  will 
meet  for  the  first  time  on  April  2. 


AMPA  to  Honor 
DeMille  Mar.  26 

AMPA's  luncheon  honoring  Cecil 
B.  DeMille  on  his  30th  anniversary 
in  pictures  has  been  changed  from 
April  2  to  March  26,  it  was  an- 
nounced this  week  by  Vincent  Trot- 
ta,  AMPA's  president. 


'Sgt.  York'  Gets  5  Million 

Statistics  released  this  week  by 
Warner  Bros,  show  that  "Sergeant 
York"  which  has  not  yet  been  gen- 
erally released  at  regular  prices,  has 
already  grossed  $5,000,000. 


School  For 
Women  Mgrs. 

Projectionists  Also  Would 
Be  Trained  in  Atlanta 


Evidence  of  things  to  come  is  seen 
in  the  opening  of  a  school  for  man- 
agers and  projectionists  in  Atlanta, 
where  a  number  of  key  men  have 
been  called  into  the  armed  services. 
Fred  Coleman,  who  operates  a  string 
of  suburban  theatres,  found  that 
some  of  the  most  important  men  in 
his  organization  were  leaving  and 
could  not  be  replaced. 

Accordingly,  he  opened  the  school 
in  the  closed  Hanger  Theatre  this 
week.  Training  will  be  free. 

Three  hundred  applications  for 
enrollment  received  from  women 
have  been  sifted  by  a  committee  at 
Emory  University  which  has  pre- 
pared aptitude  tests  to  be  given  the 
applicants.  Wives  of  theatre  em- 
ployes will  be  'given  an  edge,  but 
otherwise,  enrollment  will  be  strictly 
on  the  basis  of  merit. 

The  faculty  of  the  school  will  con- 
sist of  prominent  exhibitors,  theatre 
managers,  advertising  and  publicity 
men  and  projectionists. 

One  other  motive  prompted  the 
founding  of  the  school.  A  contract 
clause  permits  projectionists  to 
break  their  agreement  in  case  of 
war ;  the  union  in  that  section  has 
made  drastic  demands  for  wage  in- 
creases as  a  result. 


500  Warner  Employes 
In  Fighting  Forces 

Nearly  500  Warner  employes  out- 
side of  the  studio  have  joined  the 
fighting  services,  it  was  announced 
this  week.  Additional  inductions  and 
enlistments  this  month  are  expected 
to  push  the  total  well  over  the  500 
mark.  Personnel  manager  Ralph  W. 
Budd  in  the  home  office  has  put  a 
special  flag  in  the  cafeteria  with 
each  soldier's  name  stamped  under 
a  blue  star. 


SHOWMEN'S 

Trade     /ifffcv  Review 


Vol.  36,  No.  9 


Mar.  21,  1942 


Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 


Published  every  Friday  by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York  City.  Telephone  BRyant  9-5606. 
Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager; 
Harold  Rendall,  Equipment  Advertising 
Manager;  West  Coast  Office,  Guaranty 
Bldg.,  6331  Hollywood  Blvd.,  Hollywood, 
Calif.,  Telephone  Hollywood  J390,  Ann 
Lewis,  manager;  London  Representative, 
Milton  Deane,  185  Fleet  St.,  London 
E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homelmsli,  Syd- 
ney, Australia.  Subscription  rates  per 
year:  $2.00  in  the  United  States  and 
Canada ;  Foreign,  $5.00.  Single  copies, 
ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  second  class  matter 
February  20,  1940,  at  the  Post  Office  at 
New  York,  N.  Y..  under  the  Act  of  Mar.cn 
3,  1879.  Contents  copyrighted  1942  by 
Showmen's  Trade  Review,  Inc.  Printed 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
Mew  York  City 


March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  5 


Important  Dates 

March  24 :  Allied  Board  of  Directors 
meeting. 

March  25 :  UMPI  Committee  on  selling 
plan  meets. 

March  26 :  Allied  of  New  Jersey  meet- 
ing, Cadillac  Restaurant,  Newark. 

April  12 :  Testimonial  to  M.  A.  Rosen- 
berg, William  Penn  Hotel,  Pittsburgh. 

April  28 :  Schine  anti-trust  suit  to  trial, 
Federal  Court,  Buffalo. 

May  4-8:  SMPE  Spring  convention, 
Hollywood-Roosevelt  Hotel,  Hollywood. 


Opinion  Split 
On  UMPI  Plan 

New  England  Opposes  It; 
Some  Qualify  Approval 

Sentiment  on  the  UMPI  plan  for 
selling  to  replace  the  blocks-of-five 
seems  to  be  more  evenly  divided  this 
week,  but  the  preponderance  of  ex- 
hibitor votes  is  still  against  it.  The 
committee  is  scheduled  to  meet  again 
next  Wednesday  to  consider  what 
action  it  will  take  toward  amending 
the  plan  as  adopted. 

The  Independent  Exhibitors,  Inc. 
of  New  England  spurned  the  plan 
but  recommended  a  substitute  plan 
which  contemplates  the  sale  of  a 
group  of  five  pictures  which  have 
been  tradeshown  together  with 
enough  additional  product  to  make  up 
a  group  comprising  25  per  cent  of  the 
company's  entire  output.  The  sale 
of  one  would  not  be  contingent  on 
the  other  and  the  pictures  not  trade- 
shown  would  have  to  be  identified. 
Each  exhibitor,  regardless  of  what 
film  rental  he  paid  would  be  en- 
titled to  one  picture  cancellation  in 
each  block  and  provision  would  be 
made  so  that  he  would  not  be  penal- 
ized for  exercising  his  right.  The 
price  and  terms  of  each  picture  would 
have  to  be  written  into  the  agree- 
ment at  the  time  of  purchase  and 
no  change  would  be  permitted  with- 
out the  consent  of  both  parties. 

The  Texas  Theatre  Owners,  an 
unaffiliated  unit,  rejected  the  UMPI 
plan  entirely.  Henry  Reeve  of  Men- 
ard, president  of  the  group,  said  that 
the  members  preferred  two  blocks  a 
year  and  20  per  cent  cancellation. 

On  the  other  hand,  ITO  of  Ohio 
approved  the  plan  with  the  modifica- 
tion that  not  less  than  12  pictures  be 
offered  in  each  group  and  that  an 
unrestricted  20  per  cent  cancella- 
tion  be   permitted   in   each  group. 

Illinois  Allied  reversed  its  pre- 
vious stand  and  now  approves  the 
UMPI  plan  but  with  reservation 
similar  to  those  made  by  the  Ohio 
unit. 

MPTOA  units  are  even  less  fa- 
vorable to  the  plan  than  Allied  and 
unaffiliated  groups,  Ed  Kuykendall, 
president  of  the  MPTOA,  said  this 
week.  In  a  bulletin  circulated  to 
members,  he  points  to  the  wide 
criticism  the  proposals  have  encoun- 
tered. 

The  MPTO  of  St.  Louis  has  ap- 
proved the  plan  with  some  reserva- 
tions. So  have  several  other  MPTO 
units  while  others  have  rejected  it 
flatly. 

Carl  Buermele  of  Cooperative 
Theatres  of  Michigan  said  he  favors 
the  plan  over  the  old  block  booking 
practice  of  selling  once  a  year. 


Theatres  On  Both  Coasts 
Prepare  For  Air  Raids 

Plan  to  Continue  Doing  Business  and  Also  Serve 
As  Havens  of  Refuge  for  Civilian  Populace 

Theatres  are  playing  an  increasingly  important  part  in  air  raid 
precautions  and  at  the  same  time  have  taken  the  lead  in  safety 
measures  in  seaboard  towns  on  both  coasts,  where  the  danger 
of  air  raids  is  regarded  as  greatest. 


All  branches  of  the  industry  are 
taking  measures  to  insure  that  if 
and  when  bombs  should  strike,  that 
the  theatres  will  be  havens  of  refuge 
for  the  populace  and  that  accordingly, 
the  theatres  will  continue  to  do  busi- 
ness. Progress  of  air  raid  precau- 
tions in  various  sections  is  as  fol- 
lows : 

Los  Angeles  —  Manuals  have 
been  compiled  by  a  committee  headed 
by  Rodney  A.  Pantages,  covering 
instructions  to  employes  of  theatres. 
The  manuals  emphasize  the  impor- 
tance of  personal  calm,  use  of  emer- 
gency lighting  equipment,  care  of 
hysterical  persons  and  suitable  en- 
tertainment diversion  during  emer- 
gencies and  other  precautions.  The 
manuals  were  approved  by  the  Los 
Angeles  Theatre  Defense  Bureau. 

Hollywood — Five  theatres  have 
completed  their  fire  prevention  in- 
structions, Earl  Cook,  chairman  of 
the  zone  announces.  First  to  qualify 
are  the  following  houses  :  Hollywood, 
Newsview,  Hitching  Post,  Admiral 
and  Colony. 

Newark,  N.  J.  —  Ben  Griefer, 
manager  of  the  Paramount  and 
Adams  Theatres,  was  appointed 
chairman  of  a  theatre  managers' 
committee  by  Mayor  Murphy.  The 
Mayor  said,  "No  one  in  a  commu- 
nity knows  better  than  the  theatre 
manager  himself,  the  best  method 
of  handling  theatre  emergencies." 
The  committee's  functions  will  be  to 
prepare  a  unified  plan  for  Air  Raid 
and  Blackout  Precautions,  to  estab- 
lish an  information  centre  on  mat- 
ters pertaining  to  theatre  wartime 
precautions  and  to  prove  to  the 
Newark  Defense  Council  that  thea- 
tres can  handle  their  own  problems 
in  civilian  defense. 

New  York  City — National  Thea- 
tre Supply  Co.  is  giving  all  theatres 
in  the  city,  as  a  public  service,  signs 
complying  with  regulations  of  the 
New  York  City  Department  of 
Housing  and  Buildings  and  the  De- 
partment of  Water  Supply,  Gas  and 
Electricity.  These  signs  read  as  fol- 
lows :  "Illumination  is  required  to  be 
extinguished  before  these  premises 
are  closed  to  business.  By  order  of 
City  of  New  York  Dept.  of  Water 
Supply,  Gas  and  Electricity. 

Westchester  County,  N.  Y. — The 

blackout  last  Sunday,  second  in  the 
county  in  a  week,  had  considerably 
less  effect  on  business  than  previous 
ones.  Further  experiments  were  car- 
ried out  with  phosphorescent  and 
luminescent  signs.  It  was  learned, 
according  to  National  Theatre  Sup- 
plv  Co.,  which  is  studying  the  prob- 
lem, that  the  phosphorescent  sign  is 
far  more  effective.  Another  lesson 
learned  was  that  an  inside  box  of- 
fice, even  if  it  is  a  portable  one,  is 


highly  desirable  in  any  zone  where 
blackouts  are  likely. 

Providence,  R.   I. — William  E. 

Spragg,  coordinator  for  the  amuse- 
ment industry  division  of  the  Rhode 
Island  Council  of  Defense,  advised 
all  theatre  owners,  at  a  meeting  last 
week,  to  make  immediate  personal 
inspections  of  their  properties  and 
adjoining  properties  as  well  from 
the  standpoint  of  safety.  Spragg 
also  recommended  weekly  fire  drills 
for  employes,  preparation  for  black- 
outs with  due  regard  for  safety  and 
without  interruption  to  programs, 
maintenance  of  a  trailer  for  instant 
use  in  case  of  air  raid  and  complete 
cooperation  with  local  defense  work- 
ers. 


Bannon  U's  Cincy  Mgr. 

Jack  Bannon  has  been  named  man- 
ager of  Universal's  Cincinnati  ex- 
change,  replacing   Harry  Young. 


Larry  Darmour 
Dies  on  Coast 

Producer  Had  Been  III  For 
Three  Months;  Was  47 


Larry  Darmour,  well  known  pro- 
ducer, died  last  Tuesday  in  Holly- 
wood of  a  heart  attack,  following 
three  months  confinement  in  Cali- 
fornia Lutheran  Hospital  following 
an  abdominal  operation.  He  was  47 
years  old.  He  had  been  in  the  in- 
dustry since  he  was  20  years  old, 
having  joined  Gaumont  as  a  film 
inspector  in  1915. 

He  served  in  the  first  World  War. 
In  1925  he  established  his  own  com- 
pany in  Hollywood  and  since  that 
time  had  been  in  continuous  produc- 
tion. He  made  a  large  number  of 
two  reel  subjects  including  the 
Mickey  McGuire  pictures,  which  in- 
troduced Mickey  .  Rooney  to  film 
audiences.  His  most  recent  ventures 
were  the  Jack  Holt  features,  the 
Ellery  Queen  mysteries  and  several 
serials  for  Columbia. 


O'Connor  Heads  Committee 

John  J.  O'Connor,  of  Universal, 
has  again  been  chairman  of  the  Mo- 
tion Picture  Committee  of  the  Catho- 
lic Charities  Drive. 


MEN  IN  UNIFORM 
ADMITTED  FREE  - 


AH'  kHSST  TWO  W£FKS 
A  60  S/0U  TRIED  TO 
6ET  IN  FOR  HALF 
PRICE  AS  KIPS/ 
|T  JUST  GOBS  TO 
SHOW  YA  


Page  6 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


SIDNEY  R.  KENT  DIES  IN  NEW  YORK 


Heart  Attack  Fatal  to 
Industry  Leader;  Was 
President  of  20th-Fox 


Sidney  R.  Kent,  president  of 
Twentieth  Century-Fox  Film  Cor- 
poration and  long  regarded  as  one 
of  the  key  figures  in  the  industry 
which  he  helped  build,  died  at  3 
a.m.  Thursday,  March  19,  of  a  heart 
attack  at  his  home  in  New  York 
City.   His  age  was  56. 

The  career  of  Sidney  R.  Kent  was 
as  fabulous  as  that  of  any  of  the 
characters  of  fiction  who  came  to 
life  on  the  screen  under  his  guid- 
ance. He  was  born  on  a  farm  in 
Marysville,  Kansas,  on  July  30,  1885, 
the  son  of  English  immigrants. 

By  the  time  Kent  was  thirteen 
years  old,  the  family  had  moved  to 
Lincoln,  Neb.,  and  he  left  school  to 
take  his  first  job,  stoking  boilers  in 
a  greenhouse  at  $5.  a  week.  After 
three  years  of  this  work,  Kent  went 
to  western  Canada  and  joined  a 
surveying  crew.  Before  he  was  20, 
Kent  had  returned  to  the  United 
States  to  occupy  a  responsible  posi- 
tion with  the  Colorado  Fuel  and 
Iron  Company. 

In  1912  he  went  to  the  Pacific 
Coast  with  the  American  Druggists' 
Syndicate.  Kent  became  interested 
in  the  motion  picture  industry 
through  his  association  with  Frank 
Hitchcock,  former  Postmaster-Gen- 
eral of  the  United  States,  who  had 
been  assigned  to  liquidate  the  old 
General  Films  Company,  which  the 
government  claimed  was  in  violation 
of  the  Sherman  Anti-Trust  law. 
Hitchcock  and  Kent  spent  three 
years  cleaning  up  this  problem  and 
settling  the  company's  judgments, 
which  amounted  to  $25,000,000. 

Following  settlement  of  the  Gen- 
eral Films  situation,  Kent  called 
upon  Adolph  Zukor,  then  head  of 
the  Famous  Players-Lasky  Corpora- 
tion, to  apply  for  a  position.  Zukor 
named  Kent  special  representative 
in  the  company's  sales  organization, 
and  assigned  him  to  "trouble-shoot- 
ing" in  various  parts  of  the  country. 

In  May,  1919,  Kent  was  named 
general  sales  manager  of  Famous 
Players,  in  which  position  he  put 
into  effect  methods  of  selling  film 
which  are  still  standard  today  in 
the  industry.  He  was  the  first  sales 
manager  in  the  film  business  to 
divide  the  nation  into  sales  zones. 
Tn  1921  he  was  appointed  general 
manager  of  distribution.  In  1922 
he  was  elected  a  director.  In  1926 
he  was  named  general  manager  and 
in  1930  was  elected  a  vice  president. 

In  January,  1932,  Kent  resigned 
from  Paramount,  which  was  the 
new  name  for  Famous  Players- 
Lasky,  and  became  president  of  the 
Fox  Film  Corporation. 

Kent  was  largely  instrumental  in 
effecting  the  merger  of  the  Fox  Film 
Corporation  with  Twentieth  Century 
Pictures  in  August,  1935. 

In  addition  to  his  widow,  Kent  is 
survived  by  his  daughter,  Peggy 
(Mrs.  Don  Wilson)  ;  a  sister,  Mrs. 
B.  C.  Barber  of  Laramie,  Wyoming; 
and  two  brothers,  Arthur  H.  Kent 
of  San  Francisco  and  Larry  Kent, 
connected  with  the  Fox  West  Coast 
Theatres  in  Los  Angeles. 


Extra  Shows  For  Night  Shift 

Midnight  and  Early  Morning  Performances  Cater  to 
Amusement  Needs  of  Workers  in  Defense  Plants 


Extra  shows  at  odd  hours  are  being  staged  by  theatres  in 
many  cities  where  defense  plants  are  operating  day  and  night. 
Circuits  and  independents  alike  are  trying  all  sorts  of  expedients 
to  cater  to  the  thousands  of  night 


workers,  whose  style  of  living  has 
been  radically  altered  by  the  war. 

The  larger  circuits  are  allowing 
their  local  managers  to  decide  when 
to  run  special  shows  for  defense 
workers.  For  example,  RKO  has 
two  theatres  where  extra  shows  are 
being  run — in  Lowell  and  Provi- 
dence. In  the  former  city,  the  thea- 
tre customarily  closed  every  night 
close  to  11  :00.  Now  a  new  show 
is  started  at  this  time  to  cater  to  the 
thousands  of  night  workers  in  de- 
fense plants  there.  In  Providence, 
RKO  runs  special  late  shows  on 
Saturday  nights. 

Loew's  has  resorted  to  similar  tac- 
tics in  some  spots  and  in  a  number 
of  Connecticut  cities,  shows  are  be- 
ing run  early  in  the  morning  for  the 
defense  workers  who  go  to  work  in 
the  afternoon  and  work  until  mid- 
night. 

Warner  Bros,  in  Philadelphia  has 
three  theatres,  the  Savoy,  Family 
and  Centre,  which  operate  around 
the  clock — 24  hours  a  day.  The 
policy  has  proved  profitable  for  some 
time  and  will  be  continued.  At  an- 
other theatre  in  Philadelphia  oppo- 
site the  Westinghouse  plant,  a  spe- 
cial schedule  has  been  arranged  to 
cater  to  the  night  shift.  These  men 
go  to  work  at  4  :00  and  quit  at  mid- 
night. So  the  theatre  schedules  a 
show  to  break  about  3  :45  giving  the 
men  time  to  leave  the  theatre  and 
cross  the  street  to  work. 

Many  towns  near  defense  plants 
are  unable  to  house  most  of  the 
workers  so  the  theatres  are  unable 
to  draw  any  patronage  from  them. 
Examples  of  this  are  the  Republic 
and  Grumman  plants  on  Long 
Island  near  Farmingdale  and  Hicks- 
ville.  Although  there  are  20,000 
workers  there;  only  a  very  few  live 
nearby,  because  of  lack  of  housing. 


Agreement  Ends 
Arbitration  Cases 

The  clearance  case  involving  79 
theatres  in  the  Cincinnati  area  may 
be  withdrawn  as  a  result  of  a  tenta- 
tive agreement  reached  this  week. 
The  Greater  Cincinnati  Exhibitors 
Association  has  prepared  a  formula 
for  regulating  double  features,  prin- 
cipal bone  of  contention  in  the  case. 

The  E.  M.  Loew  Circuit  lost  its 
clearance  case  this  week  for  the 
Strand  Theatre,  New  Bedford,  Mass. 
This  was  one  of  the  first  cases  in 
which  a  large  circuit  was  the  com- 
plainant. 

The  clearance  case  filed  by  the 
New  Paltz  Theatre,  New  Paltz, 
N.  Y.,  was  settled  and  withdrawn. 
Theatres  in  Kingston  and  Pough- 
keepsie  were  parties. 

The  Bayne  Theatre  in  Virginia 
Beach  has  appealed  an  arbitrator's 
award  which  cut  the  clearance  of  the 
Newport  Theatre,  Norfolk,  from  21 
days  to  five  days.  The  Bayne  seeks 
complete  elimination. 

The  case  of  the  Allendale  Theatre, 
Buffalo,  against  the  Marlowe  Thea- 
tre in  the  same  city  was  settled  by 
a  consent  award.  The  Marlowe's 
clearance  was  cut  to  seven  days. 


Allen  Joins  20th 
As  Special  Exploiteer 

Wally  Allen,  well  known  theatre- 
man  and  exploitation  specialist,  has 
joined  20th  Century-Fox  as  publicity 
exploiteer  for  the  Buffalo  and  Pitts- 
burgh exchange  territories.  Allen 
will  make  his  headquarters  in  Buf- 
falo. 


Industry  Contribution  "Tops" 

Donation  of  Prints  for  U.  S.  Combat  Troops  Hailed  as 
Most  Generous  Gift  Credited  to  Any  One  Industry 


Regarded  as  outstripping  the  con- 
tributions of  any  other  single  indus- 
try in  the  country,  the  outright  gift 
to  the  U.  S.  Armed  forces  of  prints 
of  the  outstanding  pictures  of  the 
year  by  the  11  producing  companies 
has  been  hailed  in  Army  and  Wash- 
ington circles  with  enthusiastic  praise. 

The  War  Department  announced 
the  gift  this  week.  The  presentation 
to  the  Army  covers  a  total  of  1276 
prints  on  16  mm.  film  of  the  best 
product  turned  out  on  current  pro- 
grams   by    all    major  producing 


sources.  The  films  are  for  showing 
in  combat  areas,  where  the  picture 
shows  are  given  free  of  admission 
charge  to  men  in  the  fighting  forces. 

Some  300  features  and  from  400 
to  450  short  subjects  are  being  made 
available  for  the  combat  troops 
through  this  gift  from  the  motion 
picture  industry.  The  pictures  on 
which  the  prints  have  been  made 
for  the  Army  without  cost,  repre- 
sent productions  which  involved  over 
$130,000,000  for  their  making  by 
the  studios  from  which  they  emanate. 


200  Attend 
WAC  Meet 


Lapse  in  Bookings  of 
Patriotic  Reels  Discussed 


Ways  and  means  of  taking  up  the 
slack  that  has  developed  in  the  book- 
ing and  exhibition  of  the  patriotic 
shorts  released  by  the  War  Activi- 
ties Committee,  are  being  worked 
out  in  meetings  between  leading  ex- 
hibitors and  members  of  the  WAC. 
Although  12,000  exhibitors  have 
pledged  to  show  the  pictures,  book- 
ings are  lagging  and  in  several  in- 
stances the  pictures  when  dated  are 
not  included  on  all  programs  on 
those  days  they  are  scheduled. 

Arthur  Mayer,  assistant  chairman 
of  the  War  Activities  Committee, 
presided  at  a  meeting  in  New  York 
Thursday,  at  which  200  exhibitors 
and  all  distributors  were  represented. 
Harry  Brandt,  Si  Fabian,  Louis 
Frisch  and  Fred  Schwartz  were  the 
exhibitor  members  and  Bob  Wolf 
of  RKO  the  distributor  representa- 
tive present.  Similar  meetings  are 
scheduled  or  have  been  held  in  other 
exchange  territories. 

Numerous  complaints  have  been 
received,  said  Mayer,  that  Govern- 
ment officials  have  visited  theatres 
and  reported  that  they  did  not  see 
any  of  the  committee's  releases. 
What  has  happened  in  many  in- 
stances, he  says,  is  that  the  theatre 
omits  showing  them  for  some  shows. 
However,  there  is  no  excuse  for 
this,  Mayer  pointed  out,  since  the 
projectionists  unions  have  agreed 
not  to  charge  overtime  incurred  as 
a  result  of  showing  Government 
sponsored  subjects. 

One  excuse  made  by  theatres  is 
that  it  is  impossible  for  them  to 
plan  their  bookings,  since  the  sub- 
jects are  not  released  with  any  regu- 
larity. There  has  been  no  release 
since  "The  New  Spirit"  seven  weeks 
ago  but  there  are  three  more  avail- 
able immediately.  "Ring  of  Steel," 
running  ten  minutes,  directed  by 
Garson  Kanin  with  commentary  by 
Spencer  Tracy  is  technically  a  fine 
subject,  said  Mayer;  "Fighting  Fire 
Bombs,"  running  five  minutes,  will 
be  of  intense  interest  to  seaboard 
towns  and  cities ;  "Any  Bonds  To- 
day," a  cartoon  produced  by  Leon 
Schlesinger,  a  three  minute  subject 
is  good  enough  for  any  screen,  he 
said.  Warner  Bros,  will  handle  the 
distribution  of  all  three  of  these  sub- 
jects. Each  Warner  manager  will 
receive  the  name  of  every  theatre  in 
his  territory  which  has  pledged  to 
show  the  reels.  The  exchange  man- 
ager will  notify  each  of  the  theatres 
of  the  availability  of  each  subject. 
Committee  chairmen  in  each  terri- 
tory will  also  help  to  distribute  the 
subjects. 

Eileen  Brennan  of  Paramount  will 
join  the  staff  of  the  War  Activities 
Committee  next  week  to  handle  pub- 
licity, it  was  announced. 

Exact  figures  are  now  being  com- 
piled, but  it  was  learned  that  more 
than  12,000  theatres  showed  the 
1,100  prints  made  of  "The  New 
Spirit"  all  within  the  space  of  six 
weeks.  This  was  the  goal  set  by 
Herman  Robbins,  president  of  Na- 
tional Screen  Service. 


^IP .   

1 U  '         1   Bf     .  IB 

- 

-<WbKL  i|S' 

TURRET  CAPTAIN 


nia  is  a  side 
a  gun  turret 
Ihouette. 


FIRE  CONTROLMAN 

A  symbolic  range- 
finder  marks  the  man 
who  directs  the  firing. 


The  TURRET  CAPTAIN  and  FIRE  CONTROLMAN  are  brothers  under  the  skin — when  Bomb- 
shell Betty  gets  under  both  their  skinsl  Official  report  from  both  Navy  men:  TWO  DIRECT  HITS! 


SEAMAN  GUNNER 

If  looks  like  a  "flam- 
ing onion,"  and  it's 
based  on  the  old  can- 
nonball. 


QUARTERMASTER 

Silhouette  picture  of  a 
helm  shows  that  he's 
qualified  to  "take  the 
wheel." 


This  SEAMAN  GUNNER  knows  his  sights  —  and  he's  never  seen 
such  sights  as  the  frantic  antics  of  Cass  Daley  and  Lorraine  &  Rognanl 


full  steam  ahead . . . 


March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  11 


Majors  Fight 
Minn.  Law 


Unconstitutional  They  Say; 
Give  8  Reasons  For  Stand 


Eight  reasons  why  the  Minnesota 
law,  forcing  distributors  to  sell  their 
entire  season's  program  at  one  time, 
is  unconstitutional  were  cited  by  the 
major  companies  this  week  in  their 
briefs  filed  with  Judge  Albin  S. 
Pearson  in  County  District  Court  in 
St.  Paul. 

Chief  contention  of  the  distribu- 
tors is  that  the  Federal  and  State 
constitutions  are  violated  by  the 
measure.  Among  other  allegations 
is  that  the  statute  delegates  to  the 
exhibitor  the  function  of  public  cen- 
sor. The  claim  is  also  made  that 
the  copyright  law  is  invalidated.  The 
brief  says,  "The  act,  which  prevents 
the  copyright  owner  from  licensing 
a  single  copyrighted  production  in 
the  state  without  agreeing  to  license 
all  of  its  productions,  interferes  se- 
riously with  each  defendant's  enjoy- 
ment of  copyright  privileges." 

The  brief  also  contends  that  Min- 
nesota seeks  "to  isolate  itself  from 
general  problems  prevalent  through- 
out the  nation  with  reference  to  the 
motion  picture  industry  and  seeks  to 
set  the  state  apart  from  national  so- 
lution of  the  problem  arrived  at  in 
the  decree  issued  under  the  right  of 
the  Federal  Government  to  regulate 
interstate  commerce." 

The  major  companies  also  claim 
that  the  measure  was  enacted  for 
the  benefit  of  exhibitors  at  the  ex- 
pense of  the  distributors.  They  point 
out  that  the  exhibitors  have  been 
given  the  right  to  take  and  choose 
the  pictures  which  he  deems  profit- 
able to  him.  "Once  the  cancellation 
privilege  has  been  exercised,"  the 
brief  points  out,  "the  license  value 
of  pictures  to  the  distributor  in  any 
competitive  district  is  lost,  since 
the  statute  provides  that  every  li- 
cense must  include  all  the  pictures 
a  distributor  will  license  during  any 
one  season." 

It  is  also  argued  that  the  measure 
is  not  addressed  to  any  proper  legis- 
lative purpose  and  is  therefore  not 
within  the  policepower  of  the  state. 
Also,  it  does  not  bear  any  substantial 
relationship  to  proper  regulation, 
and  is  harsh,  capricious,  arbitrary 
and  oppressive. 


Technicolor  Sets  New 
Records,  Reports  Says 

Technicolor,  Inc.,  again  set  new 
records  in  1941,  it  was  announced 
this  week  by  Dr.  Herbert  T.  Kalmus, 
president,  in  the  annual  report  to 
the  company's  stockholders.  Twenty 
feature  length  pictures  in  Technicolor 
were  made  in  1941  and  an  even 
greater  number  is  in  prospect  for 
the  new  year,  the  report  states.  Net 
profit  for  the  year  after  federal 
taxes  was  $942,912.22,  an  increase  of 
more  than  $60,000  over  1940,  and 
$30,000  more  than  in  1939,  when  the 
price  of  Technicolor  prints  was  one 
cent  a  foot  higher  and  taxes  and 
labor  were  both  considerably  less. 


QUALITY  KEYNOTES  SUMMER  PRODUCT 


Record  Number  of  Top 
Pictures  Available 
During  Hot  Months 

All  of  the  major  companies  have 
a  tremendous  backlog  of  product — 
large  enough  to  carry  most  of  them 
through  the  Summer — a  survey  of 
schedules  revealed  this  week.  Not 
only  the  companies  required  to  trade 
show  pictures,  but  United  Artists, 
Universal  and  Columbia  also  have 
record  backlogs. 

Present  schedules  indicate  no 
diminution  of  quality  for  the  Sum- 
mer product.  On  the  contrary,  in- 
dications are  that  most  theatres, 
during  the  early  months  at  least, 
will  have  stronger  product  than 
usual  during  the  hot  spell. 

Among  the  likely  looking  candi- 
dates for  big  grosses  from  MGM 
during  the  Summer  are  "Her  Card- 
board Lover,"  starring  Norma 
Shearer  and  Robert  Taylor,  "The 
Man  Who  Lost  His  Way"  with 
William  Powell  and  Hedy  Lamarr, 
"Mrs.  Miniver,"  starring  Greer  Gar- 
son  and  Walter  Pidgeon,  "Some- 
where I'll  Find  You,"  the  Clark 
Gable-Lana  Turner  picture,  and 
"Tortilla  Flat"  by  John  Steinbeck 
with  a  cast  headed  by  Spencer  Tracy, 
John  Garfield,  Hedy  Lamarr  and 
Akim  Tamiroff.  There  are  many 
other  pictures  scheduled  but  these 
seem  to  be  the  likeliest  candidates 
for  top  grosses. 

20th  Century-Fox  has  practically 
completed  all  of  its  pictures  sched- 
uled for  release  to  August  1  and 
has  already  planned  production  of 
some  to  be  released  after  that. 
Among  the  specials  scheduled  for 
Summer  release  are  "The  Magni- 
ficent Jerk,"  starring  Don  Ameche, 
Henry  Fonda  and  Lynn  Bari,  "Tales 
of  Manhattan,"  Boris  Morros'  all- 
star  production  dealing  with  a  dress 
suit  and  its  progress  from  million- 
aire to  scarecrow ;  "Thunder  Birds," 
scheduled  for  August  release,  fea- 
tures Gene  Tierney,  Preston  Foster, 
John  Sutton,  Jack  Holt  and  Regi- 
nald Denny.  It  will  be  in  Techni- 
color. 

Paramount  has  a  tremendous 
backlog  of  product.  Needing  only 
10  pictures  to  complete  this  year's 
program  of  seven  blocks  of  five,  the 
company  has  20  to  pick  from,  all 
either  finished  or  nearly  so.  Among 
the  potentially  big  grossers  are 
"Forest  Rangers,"  Technicolor  pic- 
ture, starring  Fred  MacMurray  and 
Paulette  Goddard,  Bing  Crosby  and 
Fred  Astaire  in  Irving  Berlin's 
"Holiday  Inn,"  Claudette  Colbert 
and  Joel  McCrea  in  "Palm  Beach 
Story,"  Bing  Crosby,  Bob  Hope  and 
Dorothy  Lamour  in  "Road  to  Mo- 
rocco" and  "Take  a  Letter  Darling," 
with  Rosalind  Russell  and  Fred 
MacMurray. 

Warner  Bros,  also  has  a  number 
of  top  pictures  on  tap  for  the  warm 
months :  "Arsenic  and  Old  Lace," 
Frank  Capra's  production  with  a  big 
cast  looks  like  one  of  the  big  ones ; 
Charles  Boyer  and  Joan  Fontaine, 
who  recently  won  the  Academy 
Award  will  be  seen  in  "The  Con- 
stant Nymph" ;  Errol  Flynn  is 
starred    in    "Desperate    Journey" ; 


"The  Gay  Sisters"  with  Barbara 
Stanwyck  and  George  Brent  heading 
a  big  cast  looks  a  good  bet;  Brent 
will  also  be  seen  opposite  Bette 
Davis  in  "In  This  Our  Life" ;  there 
are  two  Ann  Sheridan  pictures  on 
the  Summer  horizon — "Juke  Girl" 
and  "Wings  for  the  Eagle,"  in  both 
of  which  Ronald  Reagan  will  be 
opposite  her  again ;  Humphrey  Bo- 
gart  and  Mary  Astor,  who  score  in 
"The  Maltese  Falcon,"  will  again  be 
teamed  in  "Across  the  Pacific." 

RKO  will  have  its  third  Orson 
Welles  picture  available  for  Sum- 
mer release — "Journey  Into  Fear" 
will  again  feature  Joseph  Cotten 
with  Dolores  del  Rio  as  the  feminine 
lead;  Samuel  Goldwyn's  picturiza- 
tion  of  the  life  of  Lou  Gehrig,  "Pride 
of  the  Yankees,"  starring  Gary 
Cooper,  Theresa  Wright  and  a  gal- 
axy of  baseball  stars,  will  also  prob- 
ably be  a  Summer  release ;  Kay 
Kyser's  fourth  picture,  "My  Fa- 
vorite Spy,"  is  scheduled  for  June  19. 

Among  the  releases  from  United 
Artists  will  be  "Friendly  Enemies," 
co-starring  Charlie  Ruggles  and 
Charles  Winninger ;  Shirley  Tem- 
ple's first  picture  for  Edward  Small, 
"Miss  Annie  Rooney,"  should  be  re- 
leased about  June;  "The  Moon  and 
Sixpence,"  W.  Somerset  Maugham's 
story  featuring  George  Sanders  and 
Herbert  Marshall  is  also  a  Summer 
release. 

Universal's  release  schedule  is 
filled  right  up  to  the  end  of  May 
with  such  pictures  as  "Eagle  Squad- 
ron," Walter  Wanger's  production 
featuring  Diana  Barrymore  and  Rob- 
ert Stack  and  "The  Spoilers"  with 
Marlene  Dietrich  and  Randolph 
Scott  heading  the  cast,  as  releases 
for  that  month.  Probably  scheduled 
for    Summer   release   are  "Broad- 


way" with  George  Raft  in  the  lead- 
ing role,  and  "Pardon  My  Sarong," 
another  Abbott  and  Costello  comedy. 

Columbia  has  a  number  of  top 
pictures  scheduled  for  release  dur- 
ing the  warm  months.  Joan  Craw- 
ford and  Melvyn  Douglas  in  "He 
Kissed  the  Bride"  heads  the  list; 
"Three's  a  Crowd,"  featuring  Cary 
Grant  and  Jean  Arthur  is  another ; 
probably  available  in  Summer  will 
be  "Highly  Irregular,"  starring  Joan 
Bennett  and  Franchot  Tone. 

Republic's  schedule  for  the  three 
torrid  months  is  headlined  by  two 
John  Wayne  pictures.  One  is  "In 
Old  California,"  with  Binnie  Barnes 
and  Albert  Dekker ;  the  other,  "The 
Commandos,"  a  timely  story  of  the 
present  war,  will  have  Ray  Middle- 
ton  in  its  cast.  The  company  will 
also  release  another  Judy  Canova 
picture,  "Lazybones,"  in  the  Sum- 
mer ;  "Remember  Pearl  Harbor," 
featuring  Donald  Barry  and  Fay 
McKenzie,  is  also  scheduled  to  hit 
most  spots  in  the  Summer. 


McCarthy  Named  PRC's 
Western  Division  Mgr. 

Leo  J.  McCarthy  has  been  named 
assistant  to  Arthur  Greenblatt,  gen- 
eral sales  manager  of  Producers  Re- 
leasing Corp.  He  will  be  in  charge 
of  Western  Division  sales.  McCarthy 
has  had  a  widely  varied  career  in- 
cluding work  in  distribution,  produc- 
tion and  exhibition.  He  was  branch 
manager  for  First  National  in 
Omaha,  was  film  buyer  for  A.  H. 
Blank,  district  manager  for  Fox 
Mid-West  Theatres,  assistant  to  Nat 
Levine,  and  later  a  producer  himself. 


United  Artists  held  its  first  sales  meeting,  since  last  Fall's  reorganization  in  the 
sales  set-up,  in  Chicago  last  week.  Top  picture  shows  the  dais:  left  to  right  are 
Paul  N.  Lazarus,  manager  of  the  contract  dept.;  Carl  Leserman,  general  sales 
manager;  Gradwell  Sears,  vice-president  in  charge  of  distribution;  Harry  L.  Gold, 
eastern  division  manager;  Monroe  Greenthal,  director  of  advertising  and  publicity. 
Lower  photo  shows  left  to  right,  Charles  M.  Steele  of  the  home  office;  David 
Coplan,  Canadian  district  manager;  Bert  M.  Stearn,  western  division  manager; 
Harry  Gold;  David  (Skip)  Weshner,  director  of  exploitation;  Harry  D.  Buckley. 


I 


Page  12 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


Variety  Club  Jlotes 

10HN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Parents  Happy  as  Army  Boys  Return 
Home  on  Furlough;  Harris  in  Chicago 
on  Business;  Fineman  on  Vacation 

Some  of  the  Army  boys  made  their  parents 
happy  recently  by  returning  for  week-end  fur- 
loughs. Mr.  and  Mrs.  James  Nash  were  among 
the  joyful  parents.  Karl  Krug,  Jr.,  also  spent 
the  week-end  at  home. 

National  Chief  Barker  John  H.  Harris  went 
to  Chicago  for  the  Icecapades  Show  which 
opened  there  last  week. 

The  hosts  for  the  Friday  night  jamboree  on 
March  13  were  Mr.  and  Mrs.  J.  J.  Maloney 
and  Mr.  and  Mrs.  Bryan  Stoner.  Sheriff  and 
Mrs.  R.  J.  Corbett  almost  broke  the  Family 
night  record  the  previous  week  with  114  pres- 
ent. Host  for  the  King  for  a  Day  dinner  this 
week  was  Mark  Goldman. 

Archie  Fineman  is  away  on  a  brief  vacation. 

Guests  at  the  tent  this  week  were :  Jackie 
Fields,  Mr.  and  Mrs.  Ben  Long,  Charles  A. 
Solomon,  Carmine  Corcillo  and  Michael  Cor- 
cillo,  Walter  Sickles,  Joseph  J.  Furnian,  Louis 
M.  Heller,  N.  J.  Fischer,  W.  B.  Billock,  George 
Fischer  and  J.  J.  Billock  and  Senator  and  Mrs. 
John  M.  Walker. 


Tent  No.  5— Michigan 

Lester  Gruber  Runs  Saturday  Night 
Frolic;  Jack  MacPherson  Handles  It 
This  Week;  Big  Crowd  Is  Expected 

Bigger  and  better  nights  than  have  been  seen 
in  many  moons  have  been  the  rule  of  the 
Saturday  Frolics  at  Detroit's  clubrooms  of 
late.  Last  week  it  was  Lester  Gruber  Night. 
The  hero  of  the  occasion  was  our  barker,  who 
operates  two  of  the  swankiest  spots  in  town,  the 
Penobscot  Club  and  the  London  Chop  House, 
and  showed  up  after  show  hours  at  these  two 
spots  with  practically  the  whole  show  from 
both  intact.  With  a  genial  personality  that 
has  made  him  the  successful  host  he  is,  Gruber 
took  the  mike  himself  to  start  the  show  rolling 
— and  the  party  loved  it. 

Lion  of  the  evening  was  another  guest  of 
Gruber's — John  Boles,  of  stage  and  screen  fame, 
who  made  many  friends  in  the  Tent  with  his 
quiet,  pleasing  personality.  Boles  was  in  town 
as  headliner  at  the  far-famed  Bowery,  leading- 
popular  priced  night  spot. 

This   week,   it   is   to   be  Jack  MacPherson 


Michele  Morgan  and  Paul  Henreid,  RKO  stars, 
posed  in  front  of  the  dedicatory  tablet  of  the 
Variety  Club  Health  Centre  in  Oklahoma  City 
during  their  recent  cross  country  trip.  They 
made  appearances  in  several  cities  in  the  interest 
of  their  RKO  picture,  "Joan  of  Paris,"  not 
"Paris  Calling"  as  erroneously  stated  in  last 
week's  issue. 


 Meet  tke  GUiejjl  

David  M.  Idzal — Detroit  Tent  No.  5 

Just  eight  days  after  Pearl  Harbor,  David  M.  Idzal 
became   Chief   Barker  of   Detroit  Variety   Club  Tent 
No.  5,  whereas  it  was  eight  years  before  Pearl  Harbor 
that    the    Windy    City  native 
I^^^H^^H^^HBHH   i0'"^    Tent    No.     5    in  the 
I  Motor  City. 
HH      As  president  and  director  of 
I  the  Fox  Michigan   Corp.,  Na- 
I  tional  Theatres  subsidiary  which 
EE  'M  runs    the     Fox    Theatre,  his 

K  »" "     r  jflj  name  has  been  as  closely  asso- 

I  ciated  with  the  6,000-seat  house 
I  as  the  late  W.  G.  Van  Schmus' 
H  was  to  Radio  City  Music  Hall. 
I  When  he  came  to   Detroit  in 
p^L^P^^H       I   1931,   he  expected   to   be  there 
H  A  jB       I  only  a  couple  of  weeks  to  help 
■BflBjflB^HH  straighten  out  the  town's  big- 
I  gest  theatre,  then  a  victim  of  the 

 financial  crisis.    But  the  weeks 

lengthened  into  months  and  the 
months  into  years,  and  nearly  a  decade  later  finds  him 
still  at  the  helm. 

Those  who  know  David  are  looking  forward  to  an 
exciting  administration  as  Chief  Barker,  with  plenty 
of  accomplishment.  Despite  his  rigorous  business 
duties,  he  is  active  in  charitable  organizations,  and 
usually  serves  as  publicity  chairman  for  Red  Cross  and 
Community  Fund  drives. 

Born  David  Mordica  Idzal  in  1897,  it  was  just 
fourteen  years  later  that  he  entered  show  business  as 
office  boy  and  gallery  usher  for  the  Schubert-owned 
Garrick  in  Chicago.  With  time  out  for  World  War  I, 
he  returned  to  the  Schuberts  following  the  Armistice. 
Later  he  joined  the  State-Lake,  then  managed  a  house 
for  Universal  in  St.  Louis — a  house  which  served  as 
an  exploitation  guinea  pig  for  Universal  product.  In 
1925  he  joined  the  Fox  organization,  with  whom  he  is 
still  associated. 

Happily  married  to  the  former  Minola  Belke,  David 
is  the  proud  father  of  a  daughter,  Gloria,  who  is  study- 
ing interior  decorating. 

When  he  finds  time,  he  likes  to  play  a  round  of 
golf  and  indulge  in  amateur  movie  and  still  pho- 
tography.   His  favorite  spectator  sport:  baseball. 

Everyone  of  his  jobs  has  been  "a  tough  assignment," 
as  far  as  David  is  concerned,  and  he  gets  a  kick  out  of 
bargaining  with  film  salesmen.  He  has  to  chuckle  to 
himself  everytime  a  sales  manager  tells  him  how 
great  are  his  company's  pictures. 


Night,  with  National  Screen  Service's  cohorts 
in  honorable  attendance  on  their  chieftain.  Plans 
for  this  are  big,  and  everybody  expects  one  of 
the  biggest  crowds  of  the  season. 

Harry  Gilbert,  Allied  Film  chief,  who  is 
handling  the  Welfare  Committee  post  for  the 
local  Tent,  has  arranged,  in  typical  showman 
"promotion"  style,  to  provide  free  garage  space 
and  usual  service  for  the  colorful  truck  used 
by  the  local  Tent  to  store  its  projection  equip- 
ment for  Shows  for  Shutins.  The  fees  have 
been  entirely  donated  by  the  charitably-minded 
garage  owner,  who  deserves  a  special  vote  of 
thanks  from  the  Tent. 


Tent  No.  6— Cleveland 

Testimonial  Given  to  Chas.  Albert, 
Who  Joins  Army;  Abe  Kramers  Hosts 
on  Saturday;  Drew  Joins  Tent  No.  24 

Last  Friday  night  75  members  and  associates 
tendered  a  testimonial  dinner  to  Charles  Albert, 
2nd  assistant  Chief  Barker,  who  is  entering 
the  Army.  Presided  over  by  Chief  Barker 
Lester  Zucker  and  Past  Chief  Barker  Nat  Wolf, 
the  affair  concluded  with  the  presentation  of  a 
wrist  watch  to  the  guest  of  honor. 

The  regular  Saturday  night  social  was  pre- 
sided over  by  the  Abe  Kramers,  as  host  and 
hostess. 

Frank  D.  Drew,  past  Chief  Barker,  has 
transferred  membership  to  Tent  No.  24,  Char- 
lotte.   Former    Loew    branch    manager  here, 


Frank  is  now  head  of  United  Artists  in  the 
North  Carolina  city. 

Chairman  Nat  Barach  reports  the  end  of  the 
"Hey  Rube"  drive  for  new  members  with  the 
following  names  added  to  the  roster :  Bernard 
D.  Garfinkle,  Joseph  J.  Scholer,  Ray  C.  Brown, 
Frank  Harpster,  A.  K.  Veach,  Jack  M.  Landers, 
Murray  Cohen,  Jack  Guren,  Arthur  M.  Wein- 
berger, Jack  Share,  J.  P.  Harrington,  Herbert 
Buckman  and  Earl  B.  Seitz. 


Tent  No.  10 — Indianapolis 

Tent  to  Sponsor  Weekly  Magazine  tor 
Service  Men;  Foster  Gauker  to  Suc- 
ceed Wade  Will  man,  Retiring 

Indianapolis  Tent  is  scheduled  to  get  national 
publicity  in  defense  work  since  it  plans  to  spon- 
sor a  weekly  magazine  dedicated  to  all  men  in 
service.  The  publication  will  be  distributed  to 
the  men  at  Fort  Harrison,  naval  schools,  arm- 
ories and  Camp  Atterbury  and  will  contain 
complete  information  such  as  theatre  programs, 
local  activities  and  other  useful  data.  It  will  be 
edited  by  local  USO  officials.  Foster  Gauker, 
widely  known  salesman,  will  succeed  Wade 
Willman  as  local  MGM  manager.  Wade  is  to 
retire. 

George  Landis  is  back  from  the  20th-Fox 
meeting.  Dick  Frank  is  in  Chicago  for  the 
UA  confab.  Milt  Krueger  is  in  Florida  bask- 
ing and  horsing.  A.  C.  Zaring  is  back  on  solid 
earth  after  a  long  illness.  Leo  Cantor,  a  former 
member  of  Indianapolis  Tent  is  now  in  navy 
uniform. 

Chief  Barker  Ken  Collins  is  conducting  swell 
meetings  in  the  club  rooms  Monday  nights.  Irv 
Fenrick  puts  on  tasty  bar-b-q  luncheon  for 
barkers.  Barker  Bill  Studebaker  of  Logans- 
port  is  looking  over  aviation  officers'  uniforms. 
Guy  Hancock  will  sell  his  1917  uniform  cheap. 

A  surprise  twenty-third  anniversary  party  for 
Mr.  and  Mrs.  Carl  Niesse  was  given  with 
Barkers  and  wives  on  hand,  namely  Claude 
McKean,  Morris  Lefko,  J.  H.  Stevens,  Sol 
Greenberg,  Irv  Fenderick,  Don  Hastings,  Cor- 
bin  Patrick,  Charles  P.  Murphey  and  Ken 
Collins. 

Frankie  Parish  was  a  guest  of  the  Variety 
Club.  Earl  Penrod's  smart  rumpus  room  talk 
of  town.  Claude  McKean  is  back  from  St. 
Louis.  Marc  Wolf's  father  is  reported  much 
better. 

Everything  is  peaceful  along  Film  Row  with 
the  union  trouble  settled.  Henri  Elman,  who 
is  organizing  the  Chicago  Tent,  invites  Indian- 
apolis Barkers  to  attend  the  opening.  Officers 
of  the  local  Tent  will  pair  off  and  take  charge 
of  the  Tent's  Saturday  night  affairs. 


Tent  No.  13— Philadelphia 

Diamond  and  Fertel  Win  Gin  Rummy 
Tournament;  Many  Barkers  Attend 
Emanuel  Testimonial 

The  Variety  Club  Gin  Rummy  Tournament, 
which  ran  for  four  weeks,  ended  in  a  blaze  of 
glory  Tuesday  night  with  Barkers  Murray 
Diamond  and  Ben  Fertel  galloping  home  with  a 
high  score  of  7861  points,  and  winning  the  De- 
fense Bonds.  Martin  Ellis  substituted  for  Ben 
Fertel  for  the  final  night,  as  Fertel  is  in  Florida 
recuperating  from  the  first  three  sessions. 
Runners-up  included  Barkers  Beilan  and  Green- 
berg, Golder  and  Posel,  Sweigert  and  Jack 
Engel,  and  Gerson  and  Leven.  Al  Davis  is  so 
well  pleased  with  the  results  of  the  first  Tourna- 
(Continued  on  Page  IS) 


/ 

R  ED  BOOK  S  PIMUJrt  OF  THE  MONTH 

selected  by 

*Dmcfa  TO,  C^c^ 


eap  the  Wild  Wind 


,cOlo* 


March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  15 


Variety  Club  Mott& 

(Continued  from  Page  12) 

ment  that  he  is  encoring  with  a  single  night 
Tournament  on  Tuesday,  March  24,  when  the 
winning  team  will  share  $10.00  in  Defense 
Stamps.  Barkers  Diamond  and  Fertel.  the 
champs,  will  be  on  hand  to  instruct. 

A  large  number  of  Barkers  paid  their  re- 
spects to  Ex-Chief  Barker  Jay  Emanuel  at  the 
testimonial  dinner  given  him  on  Monday  night 
by  the  Motion  Picture  Associates. 

Barker  Henry  Friedman's  dream  has  at  last 
come  true.  Thursday  night,  the  Penna.  State 
Commander  of  the  American  Legion  presented 
a  charter  to  the  Variety  Club  American  Legion 
Post  in  the  clubrooms.  Henry  Friedman  acted 
as  temporary  adjutant. 

Barker  Bob  Fiske  of  the  Pittsburgh  Tent 
Xo.  1  honored  us  with  a  visit  this  week. 


Tent  No.  17— Texas 

Barkers  Shocked  by  Death  of  Edward 
Sullivan;  Ben  Cammack  Speaker  at 
Luncheon;  Army  Officers  Are  Visitors 

The  Variety  Club  of  Texas  in  particular 
and  show  business  in  general  were  both  shocked 
and  grieved  upon  hearing  of  the  death  of  Barker 
Edward  J.  Sullivan,  who  died  suddenly  of  a 
heart  attack  last  Thursday.  He  was  manager 
of  the  Majestic  Theatre  in  Dallas  and  one  of 
the  most  beloved  men  in  the  business.  Noted 
for  his  splendid  character  and  most  pleasing 
nature,  he  had  endeared  himself  in  the  hearts 
of  all  with  whom  he  came  in  contact.  Variety 
was  proud  to  call  him  a  Barker  and  his  presence 
and  helping  hand  will  be  greatly  missed  in 
the  future. 

Ben  Cammack,  for  the  past  several  years 
General  Manager  for  RKO  in  South  America 
and  now  Southwestern  District  Manager  in 
Dallas,  was  the  speaker  at  the  regular  Monday 
Luncheon.  Cammack  gave  a  most  interesting 
talk  with  respect  to  relations  between  the 
United  States  and  the  South  American  coun- 
tries, as  compared  with  their  relations  to  the 
Axis  countries.  He  outlined  the  uses  which 
have  been  made  of  U.  S.  produced  pictures  and 

 Meet  ttie  Gltiefr.  

Charles  P.  Skouras — Tent  No.  25 

It  is  not  quite  clear  whether  Skourahorion.  Greece, 
got  its  name  from  the  Skouras  brothers  who  were  born 
there,  or  whether  the  brothers  took  their  name  from  the 
town.  Knowing  the  brothers, 
one  would  be  inclined  to  guess 
it  is  the  former.  At  any  rate, 
they  are  most  assuredly  Skour- 
ahorion's  most  famous  citizens. 
And  Charles  Peter  Skouras 
(Yep.  that's  his  full  name)  has 
added  another  honor  to  the 
many  he  already  possesses  by 
his  election  as  the  first  Chief 
Barker  of  Tent  No.  25,  Varie- 
ty Club  of  Southern  California. 

Charlie,  of  course,  has  many 
other  accomplishments.  For  ten 
years  he  has  been  President  of 
Fox  West  Coast  Theatres,  one 
of  the  largest  single  circuits  in 
the  country.  He  was  selected 
for  that  job  on  the  strength  of  the  reputation  that  he 
and  his  brothers.  Spyros  and  George,  earned  as  the 
founders  of  the  circuit  now  known  as  the  St.  Louis 
Amusement  Co.,  which  they  built  up  and  later  sold  to 
Warner  Bros. 

Another  of  Charlie's  accomplishments,  and  one  of 
which  he's  deservedly  proud,  is  his  having  raised,  with 
the  aid  of  his  wife  (the  former  Florence  Souders) 
three  fine  children;  the  eldest,  Edith  Jungmeyer.  is  a 
writer  by  profession  and  is  now  in  the  Ambulance 
Corps  of  the  Red  Cross;  the  second,  Margaret  Curti, 
is  herself  the  mother  of  two  children;  Charles  P.,  Jr. 
is  a  student  at  Webb  School,  Claremont,  Calif. 

His  principal  recreations  from  the  tough  task  of 
buying  film  in  California  (ask  the  Coast  sales  heads) 
are  golf  and  hunting.  He  also  enjoys  watching  a 
football  game  between  seasons. 


the  progress  which  has  been  made  in  the  mo- 
tion picture  industry  in  South  America. 

Mr.  and  Mrs.  Isadore  Segall  were  host  and 
hostess  at  the  Saturday  night  Bingo  Party 
and  a  goodly  crowd  turned  out  for  a  most 
pleasant  evening.  Wally  Dashiell.  manager  of 
the  Dallas  baseball  team  was  the  guest  of 
George  Schepps,  president  of  that  Club. 

Visitors  to  the  Dallas  Tent  during  the  past 
week  included  Major  B.  K.  Yount ;  Lt.  Charles 
Glenn,  and  Lt.  Col.  T.  S.  Power,  all  of  Wash- 
ington. Carl  F.  Mock  of  Tent  Xo.  10,  Indian- 
apolis, also  paid  a  visit  to  the  Club  Rooms. 

At  the  Tuesday  Ladies  Luncheon,  Mrs.  John 
Q.  Adams  was  hostess  to  a  large  gathering 
of  ladies. 


Tent  No.  22-0kla.  City 

Entertainment  Committee  Decorates 
Stage  in  Hall  at  Will  Rogers  Field; 
$13,754  Raised  for  March  of  Dimes 

Among  the  other  activities  of  Barker  W.  P. 
Moran's  Entertainment  Committee  of  the  Coun- 
cil of  Civilian  Defense  was  the  decoration  last 
week  of  the  stage  in  the  Recreation  Hall  at 
Will  Rogers  Field.  Stage  draperies  were  bor- 
rowed from  the  Gaiety  Theatre ;  the  employees 
of  the  Gaiety  Theatre  volunteered  to  arrange 
for  the  proper  hanging.  Prior  to  this  time, 
the  stage  in  the  Recreation  Hall  had  been  bare ; 
the  new7  decorations  added  considerably  to  the 
appearance  as  well  as  improving  the  acoustics 
of  the  entire  building. 

Final  figures  are  now  in  on  the  recent  March 
of  Dimes  Campaign,  which  was  directed  by 
several  members  of  the  Variety  Club,  and  in 
which  ever>-  theatreman  member  in  the  State 
participated.  The  State's  total,  raised  through 
the  efforts  of  the  theatres,  was  $13,754.32,  and 
this  is  one-third  of  the  total  raised  from  all 
activities  in  the  State.  Several  non-resident 
barkers  acted  as  county  chairmen  in  their 
various  communities,  and  were  of  material  as- 
sistance to  the  March  of  Dimes  General  Com- 
mittee Drive. 

Barker  Morris  Loewenstein  has  been  ap- 
pointed as  Air  Raid  Warden  for  the  theatres 
in  Oklahoma  County,  and  is  arranging  for  the 
training  of  at  least  one  man  in  each  theatre  in 
the  duties  of  Air  Raid  Warden. 

Barker  Paul  Short  of  Dallas  and  District 
Representative  of  the  Xational  Organization 
spent  several  hours  in  town  last  week.  He 
visited  the  Club  Rooms  and  discussed  Club 
matters  with  several  of  the  members.  He  was 
accompanied  by  Wallace  Walthall  of  Dallas. 

The  Variety  Club  Campaign  Book  on  the 
sale  of  Defense  Stamps  and  Bonds  through 
theatres  is  now  off  the  press.  A  meeting  of 
all  traveling  barkers  has  been  called  for  Mon- 
day evening,  the  23rd,  at  which  time  the  entire 
program  will  be  explained  to  these  harkers 
who  will  assist  in  setting  up  the  program 
throughout  the  State.  The  meeting  will  be 
preceded  by  a  buffet  dinner  in  the  Club  Rooms. 


Tent  No.  23— New  England 

Plans  for  Annual  Gala  Dinner-Dance 
Go  Forward;  Loew  Vacationing  in 
Florida;  Melencoff  in  Calif. 

Plans  for  the  gala  Annual  Dinner-Dance  are 
shaping  up  in  great  style.  It  will  be  held  at 
the  Club  Mayfair.  Boston,  on  April  12th.  Vari- 
ous celebrities  of  stage,  screen  and  the  political 
arenas  plan  to  attend  as  well  as  over  300  mem- 
bers and  friends  of  Tent  23  of  the  Variety  Club 
in  New  England. 

In  conjunction  with  this  annual  party.  Tent 
23  is  producing  an  elaborate  book  chockful  of 
interesting  facts  and  accounts  of  the  Tent's 
progress  over  the  past  year  .  .  .  also  plenty  of 
ads  to  swell  the  Charity  Fund. 

All  Tents  which  have  not  already  done  so 


should  send  letters  of  greeting  for  publication 
with  our  editorial  content  to  M.  J.  Mullin,  60 
Scollay  Square,  Boston. 

Paul  Baron,  Branch  Manager  for  Universal, 
is  just  back  from  a  two-week  vacation  in  Flor- 
ida with  plenty  of  tan.  E.  M.  Loew  is  now- 
vacationing  in  Florida.  Max  Melencoff.  Dis- 
trict Manager  for  Warner  Bros.  Theatres,  is 
spending  a  few  weeks  in  California— also  on 
vacation. 


Tent  No.  24— Charlotte 

Several  New  Barkers  Join  Tent;  Gin 
Rummy  Tournament  Planned;  Variety 
Club  Clinic  Scheduled  to  Open  This 
Month 

The  Tent  welcomes  the  following  new  Bark- 
ers:  H.  W.  Jones  of  20th  Century-Fox;  J.  R. 
Patterson  of  Fort  Mill.  S.  C. ;  C.  H.  Caudell 
of  Wallace.  N.  C. :  D.  C.  Patterson  of  Fort 
Mill.  S.  C. ;  L.  I.  Overton  of  Enfield.  X.  C. ; 
Max  Zager  of  Greensboro,  N.  C. :  Roy  Wille- 
ford  of  Mount  Holly,  N.  C,  and  J.  E.  Austin 
of  the  Carolina  Theatre.  Charlotte. 

The  last  Kings  for  a  Day  luncheon  was  a 
sellout.  Orchids  to  Barkers  Tom  Little  and 
Frank  Beddingfield.  The  guest  speaker  was 
U.  S.  Alexander,  prominent  member  of  the 
local  bar.  His  talk  was  on  "Service  to  Others" 
and  was  thoroughly  enjoyed.  Visitors  at  the 
Luncheon  were  Mike  Siegel  of  Philadelphia : 
Dave  Prince,  District  Manager  of  RKO.  from 
Atlanta :  Pete  Prince  of  Rocky  Mount :  John 
Tomlinson  of  Universal  and  Harrv  Rogers  of 
PRC. 

The  next  Variety  Luncheon  will  be  on  April 
6.  Barkers  H.  F.  Kincey  and  Bert  Adams  will 
be  Kings  For  The  Day. 

The  House  Committee  is  planning  a  "Gin 
Rummy  Tournament"  within  the  very  near 
future. 

The  Crew  discussed  several  important  sub- 
jects, the  principal  topic  being  the  Variety  Club 
Clinic  which  is  to  be  opened  this  month.  Con- 
gratulations are  in  order  to  the  Committee 
in  charge,  consisting  of  Barkers  Vickers.  Sipe. 
and  Bachman. 

We  note  that  a  number  of  applications  for 
membership  are  being  posted  regularly.  This 
speaks  well  for  our  Membership  Committee 
which  is  Chairmanned  by  Barker  Joe  Brecheen. 

Barker  Phil  Longdon  returned  recently  from 
a  business  trip  to  Chicago. 

Mr.  and  Mrs.  Roger  Mitchell  entertained 
Private  George  S.  Burks,  now  stationed  at  Camp 
Croft  Spartanburg,  South  Carolina,  at  the 
club  rooms  for  his  birthday.  George  is  the  son 
of  Al  Burks.  MGM  Publicity  Representative. 


Meet  tlte.  CUi&fji 


M.  J.  Mullin— Tent  No.  23 

One  day  last  year — the  first  day,   to  be  exact — a 
native  of  Jersey  City,  N.  J.,  celebrated  the  new  year 
by   joining    the    Variety    Club    and    becoming  Chief 
.Barker  of  Boston  Tent  No.  23. 

Martin  John  Mullin  it  was. 
operator  of  the  Mullin  &  Pi- 
nanski  New  England  theatres 
for  the  past  quarter  of  a  cen- 
tury. Just  as  he  assumed  a 
high  post  on  entering  Variety 
Club  ranks,  so  did  Mullin  rise 
quickly  to  the  top  after  joining 
the  motion  picture  industry 
back  in  1916,  for  it  was  only 
a  year  later  that  he  became 
associated  with  the  enterprise 
that  bears  his  name  along  with 
that  of  his  partner,  Samuel 
Pinanski. 

Wed  to  Alice  Dowdell  in 
1916,  he  is  the  father  of  two 
boys,  James  and  Martin,  Jr.  The  former  is  associated 
with  Devereux  Farms  at  Glenn  Moore.  Pa.,  while 
the  latter  is  attending  Fessenden  School  in  West  New- 
ton, Mass. 

Mullin  cares  little  for  sports,  would  rather  fly  homing 
pigeons  than  indulge  in  any  other  pastime.  Unlike 
an  expensive  but  elusive  golf  ball,  for  instance,  the 
pigeons  usually  come  back. 


Page  16 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


True  to  the  Army 

Paramount      Comedy  with  Music      76  mins. 

(Block  No.  5) 

AUDIENCE  SLANT:  (Family)  This  un- 
pretentious comedy  should  be  received  with 
gales  of  laughter. 

BOX  OFFICE  SLANT:  Its  timely  set- 
ting and  the  popularity  of  its  prin- 
cipals should  draw  better  -  than  -  average 
patronage. 

Cast:  Judy  Canova,  Allan  Jones,  Ann  Miller,  Jerry 
Colonna,  William  Demarest,  William  Wright,  Clarence 
Kolb,  Gordon  Jones,  Rod  Cameron,  John  Miljan, 
Edward  Pawley,  Edwin  Miller,  Max  Wagner,  Eddie 
Acuff,  others.  Credits:  Produced  by  Sol  C.  Siegel. 
Associate  Producer,  Jules  Schermer.  Directed  by 
Albert  S.  Rogell.  Screenplay  by  Art  Arthur  and 
Bradford  Ropes.  Adaptation  by  Edmund  Hartmann 
and  Val  Burton.  Based  on  a  novel  by  Edward  Hope 
and  a  play  by  Howard  Lindsay.  Director  of  pho- 
tography, Daniel  Fapp.  Art  direction,  Hans  Dreier  and 
William  Flannery. 

Plot:  Witness  to  a  gang  killing,  Judy 
Canova,  carnival  performer,  seeks  refuge  at 
a  nearby  Army  camp  where  her  boy  friend, 
Jerry  Colonna,  is  stationed.  Shorn  of  her 
locks,  she  poses  as  a  private,  finds  herself 
in  some  hazardous  but  nonetheless  amusing 
situations.  The  gang  closes  in,  but  during 
a  camp  musical  show  staged  by  Allan  Jones, 
they  are  captured.  Once  more,  Judy  is  safe, 
makes  a  hit  in  the  show. 

Comment:  Before  a  houseful  of  patrons — 
and  that's  not  impossible  when  you  have  the 
names  of  Judy  Canova,  Allan  Jones,  Ann 
Miller  and  Jerry  Colonna  to  exhibit  on  your 
marquee — this  unpretentious  comedy  should 
be  received  with  gales  of  laughter.  Although 
not  a  special  by  any  means,  it  gets  away  from 
the  usual  army  comedy  stigma  of  hackneyed 
situations  by  virtue  of  plot  twists  which,  for 
all  their  laugh-provoking  qualities  against 
other  backgrounds,  seem  even  funnier  here. 
Judy  Canova  troupes  well  enough  to  hold 
her  old  admirers  and  win  new  ones.  Allan 
Jones,  though  inclined  to  overact,  and  Ann 
Miller,  easy  on  the  eyes  and  a  dancer  who 
knows  her  taps,  furnish  the  romantic  inter- 
est. Jerry  Colonna  shares  the  comedy  spot- 
light with  Judy,  and  a  goodly  share  it  is, 
too.  Because  a  lively  tempo  has  been  main- 
tained by  Director  Albert  S.  Rogell,  the 
subject  is  always  entertaining.  Along  with 
its  timely  setting,  the  comedy's  principals 
form  a  box-office  foursome  that  should  draw 
better-than-average  patronage.  Through  your 
exploitation  promise  patrons  an  evening 
studded  with  laughs,  confident  that  the  pic- 
ture will  deliver. 

Catchline:  "Laughs  by  the  score,  romance, 
hummable  tunes — they're  all  yours  in  this 
four-star  (count  'em)  comedy." 


My  Favorite  Blonde 

Paramount  Comedy  78  mins. 

(Block  No.  5) 

AUDIENCE  SLANT:  (Adults)  Hope  at 
his  wise-cracking  best.  Fast-paced  comedy 
will  have  audiences  howling  with  laughter. 

BOX  OFFICE  SLANT:  It's  a  "natural" 
to  reap  rich  rewards  at  the  box  office. 

Cast:  Bob  Hope,  Madeleine  Carroll,  Gale  Sonder- 
gaard,  George  Zucco,  Victor  Varconi,  Lionel  Royce, 
Crane  Whitley,  Otto  Reichow,  Charles  Cain,  Walter 
Kingsford,  Erville  Alderson.  Credits:  Associate  Pro- 
ducer, Paul  Jones.  Directed  by  Sidney  Lanfield. 
Screenplay  by  Don  Hartman  and  Frank  Butler.  Story 
by  Melvin  Frank  and  Norman  Panama.  Director  of 
photography,  William  C.  Mellor.  Process  photography, 
Farciot  Edouart.  Art  direction,  Hans  Dreier  and 
Robert  Usher.    Musical  direction,  David  Buttolph. 

Plot:  British  agent  Madeleine  Carroll,  pur- 


Legion  of  Decency  Ratings 

(For  Week  Ending  March  21) 

SUITABLE  FOR  GENERAL  PATRONAGE 

Alias  Boston  Blackie  Rock  River  Renegades 

Dudes  Are  Pretty  People  Unseen  Enemy 

Gold  Rush  Henry  and  Dizzy 

SUITABLE  FOR  ADULTS  ONLY 

Black  Dragons  Great  Man's  Lady 

Bullet  Scars  Rings  on  Her  Fingers 

Ghost  of  Frankenstein  Rio  Rita 

OBJECTIONABLE  IN  PART 

Gentleman  After  Dark 


sued  by  German  spies, seeks  refuge  backstage 
at  a  New  York  vaudeville  theatre.  Here  she 
meets  Bob  Hope,  who  unwittingly  becomes 
involved  in  her  precarious  adventures,  shares 
the  hazards  in  a  chase  extending  across  the 
continent.  Madeleine's  mission:  to  deliver 
bomber  flight  plans  to  another  British  agent 
in  Los  Angeles.  With  Hope's  help,  she 
succeeds. 

Comment:  If  there's  a  comedy  more  genu- 
inely funny  than  this,  it's  probably  next  on 
Hope's  schedule,  for  with  each  succeeding 
picture  the  wise-cracking  comedian  gets  bet- 
ter and  better.  Until  his  next  assignment  is 
delivered,  however,  "My  Favorite  Blonde" 
claims  the  spotlight  as  his  most  guffawcious 
screen  effort.  Having  forgotten  our  laugh- 
clocker,  we  tried  to  keep  a  mental  account 
of  the  laughs;  but  after  the  first  few  dozen 
we  lost  track.  Suffice  it  to  say  that  in  this 
combination  spy  melodrama  and  comedy — 
the  latter  element  predominates,  of  course — 
the  fast  and  furious  cross-country  chase  has 
difficulty  keeping  up  with  the  dizzy  pace  of 
the  gags  which  come  so  frequently  the  spec- 
tator has  little  chance  to  recover  his  sobriety 
until  the  film  has  run  its  course.  Little  need 
be  said  of  Hope;  he's  himself,  and  that's  suffi- 
cient. As  for  his  "favorite  blonde,"  Made- 
leine Carroll  still  retains  her  loveliness  but 
dispenses  with  her  poise  and  dignity  to  ful- 
fill the  requirements  of  the  title  role.  Men- 
acingly capable  are  Gale  Sondergaard, 
George  Zucco,  Lionel  Royce,  Crane  Whitley, 
Otto  Reichow  and  Walter  Kingsford.  Direc- 
tor Sidney  Lanfield  has  kept  the  story  mov- 
ing at  a  lively  clip,  permitting  not  a  dull 
moment  to  waylay  the  speed  of  the  proceed- 
ings. Wherever  it  plays,  "My  Favorite 
Blonde"  will  have  audiences  howling  with 
laughter,  and  will  add  new  admirers  to  the 
long  list  already  established  by  Hope's  wise- 
cracking capers.  It's  a  "natural"  to  reap 
rich  rewards  at  the  box-office,  thanks  to  the 
star's  well-deserved  popularity. 

Catchline:  'With  Carroll  and  Hope  being 
followed  by  spies,  it's  laughs  every  second 
for  you  gals  and  guys." 


Stagecoach  Express 

Republic  Western  57  mins. 

(Prod.  No.  175— Nat'l  Release,  March  6) 

AUDIENCE  SLANT:  Good  Western 
fare  with  wide  scope  of  action  and  entertain- 
ing plot. 

BOX  OFFICE  SLANT:  Nothing  unusual 
here.  Needs  strong  support  to  get  attendance 
other  than  Barry  fans. 

Cast:  Don  "Red"  Barry,  Lynn  Merrick,  Al  St.  John, 
Robert  Kent,  Emmett  Lynn,  Guy  Kingsford,  Ethan 
Laidlaw.  Credits:  Associate  Producer-Director,  George 
Sherman.  Screenplay  by  Arthus  V.  Jones.  Story  by 
Doris   Schroeder.     Photography  by  John  MacBurnie. 

Plot:  The  girl  owner  of  a  stage  line,  organ- 


ized by  her  now  dead  father,  in  an  effort  to 
stamp  out  lawlessness  that  is  taking  great 
toll  of  her  revenue,  tries  to  have  the  old  Pan- 
handle territory  annexed  to  Texas.  Returning, 
her  stage  is  again  held  up  but  the  trio  of 
bandits  are  routed  by  a  lone  cowboy.  She 
employs  him  as  driver  and  he  manages,  after 
a  series  of  thrilling  encounters,  to  uncover 
the  heads  of  the  gang  responsible  for  the 
many  hold-ups. 

Comment:  There  is  a  lot  of  action  in  this 
saga  of  the  sagebrush  country,  but  at  times 
the  spectator  is  forced  to  overlook  some 
flagrant  lapses  of  attention  to  continuity.  The 
plot  is  sufficiently  strong  to  hold  attention 
but  is  tied  together  rather  loosely.  The 
smashing  two-fisted  fighting  style  of  Red 
Barry  is  augmented  by  the  work  of  Robert 
Kent,  who  becomes  the  fire-top's  pal  after 
a  .barroom  battle.  Lynn  Merrick,  as  the 
heroine,  isn't  called  on  for  much  but  proves 
capable  in  the  situations  allotted  her.  Al 
St.  John  provides  the  minor  comic  interest. 
Usual  Western  exploitation  will  suffice. 

Catchline:  "A  vicious  band  of  shooting, 
looting  outlaws  outwitted  and  outfought  by 
a  lone  cowboy." 


The  Tuttles  of  Tahiti 

RKO  Drama  94  mins. 

(Block  No.  5— Nat'l  Release,  April  17) 

AUDIENCE  SLANT:  (Family)  An  un- 
usually fine  South  Sea  Island  film  where 
story,  action  and  performance  of  players  is 
certain  to  please. 

BOX  OFFICE  SLANT:  The  prominence 
of  the  screen  stars  and  the  authors  are  sure 
to  start  them  coming  and  those  who  see  it 
will  be  your  best  advertisers. 

Cast:  Charles  Laughton,  Jon  Hall,  Peggy  Drake, 
Victor  Francen,  Gene  Reynolds,  Florence  Bates,  Curt 
Bois,  Adeline  de  Walt  Reynolds,  Mala,  Leonard  Sues, 
Jody  Gilbert,  Tommy  Cook,  Jack  Carr,  Jimmy  Ames, 
Ernie  Adams,  Jim  Spencer,  Alma  Ross,  Teddy  Infuhr. 
Credits:  Produced  by  Sol  Lesser.  Directed  by  Charles 
Vidor.  Screenplay  by  S.  Lewis  Meltzer  and  Robert 
Carson  from  an  adaptation  by  James  Holton  of  the 
novel,  "No  More  Gas,"  by  Charles  Nordhoff  and 
James  Norman  Hall.  Photography  by  Nicholas  Musu- 
raca.  Art  directors,  Albert  S.  D'Agostino  and  Carrell 
Clark. 

Plot:  The  Tuttles  are  a  large  family  of 
irresponsible  ne'er-do-wells,  owners  of  a 
decadent  plantation  on  Tahiti.  Their  inher- 
ent gambling  instincts  and  general  confidence 
in  tomorrow  curing  the  ills  of  today  brings 
about  a  series  of  happenings  that  are,  in  turn, 
pulsing  drama,  convulsing  comedy,  exciting 
action,  and  heart-touching  pathos.  A  streak 
of  good  fortune  in  which  the  four  sons,  in  a 
storm  at  sea,  clamber  aboard  a  deserted  liner 
and  manage  to  bring  it  to  port,  results  in  the 
family  joining  the  ranks  of  the  rich.  How- 
ever, the  possession  of  wealth  proves  too 
much  for  them  and  wild  spending  sprees  by 
all  members  of  the  family  quickly  bring 
about  their  return  to  the  carefree  state  of 
irresponsibility  where  the  next  day's  catch 
of  fish  determines  the  amount  of  food  on 
the  table  and  the  size  of  the  bet  on  the  next 
cock  fight. 

Comment:  This  is  one  of  the  best  tropical 
island  stories  filmed  in  many  moons.  Charles 
Laughton's  delineation  of  a  lovable  wastrel 
is  best  described  in  a  line  of  his  dialogue, 
"We  Tuttles  were  never  meant  to  have 
money — only  to  have  fun."  He  makes  the 
character  of  Jonas,  unstable  head  of  an  un- 
stable family,  so  real  that  the  spectator  is 
moved  to  understanding  sympathy  while  at 
the  same  time  wanting  to  kick  his  pants  for 
the  inconsiderate  acts  he  perpetrates  on  his 
friends  and  family.  The  story  moves  smooth- 


March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  17 


ly,  encompassing  a  nicely  shaded  romance, 
a  thrilling  storm  scene,  a  smattering  of  high- 
ly humorous  situations,  and  an  ever  attendant 
underlying  drama  that  is  thoroughly  enjoy- 
able. The  feminine  portion  of  the  Tuttle 
family  and  all  of  their  girl  friends  are  tal- 
ented hip  slingers,  even  the  tiny  tots  are  pro- 
ficient in  this  native  art  and  it  provides 
swaying  background  for  most  of  the  family 
party  scenes.  The  way  the  Tuttles  treat 
money  is  something  to  command  the  atten- 
tion of  Tahiti's  Morgenthau.  Jon  Hall,  as 
the  eldest  son,  contributes  a  fine  performance 
as  the  ambitious  youth  whose  determination 
to  work  never  quite  gets  beyond  the  promise 
stage,  and  Peggy  Drake  is  an  eyeful  in  the 
role  of  his  fiancee.  Play  up  Laughton  and 
Hall  and  if  you  haven't  had  a  South  Sea 
lobby  in  some  time  this  is  one  that  will 
stand  that  kind  of  advertising. 

Catchline:  "Meet  the  Tuttles — they  were 
never  meant  to  have  money — just  fun." 


Reap  the  Wild  Wind 

(Technicolor) 
Paramount  Drama  124  mins. 

AUDIENCE  SLANT:  (Family)  A  color- 
ful, spectacular  adventure-romance  that  forms 
a  fitting  climax  to  Cecil  B.  DeMille's  30th 
anniversary. 

BOX  OFFICE  SLANT:  Certain  to  roll 
up  record-breaking  grosses. 

Cast:  Ray  Milland,  John  Wayne,  Paulette  Goddard, 
Raymond  Massey.  Robert  Preston,  Susan  Hayward. 
Lynne  Overman.  Charles  Bickford,  Walter  Hampden. 
Martha  O'Driscoll.  Louise  Beavers.  Elisabeth  Risdon. 
Hedda  Hopper,  Victor  Kilian,  Keith  Richards,  Oscar 
Polk,  Wee  Willie  Davis,  Lane  Chandler,  Davidson 
Clark,  Lew  Merrill.  Frank  M.  Thomas,  Milburn 
Stone,  Ben  Carter.  Credits:  Produced  and  directed  by 
Cecil  B.  DeMille.  Associate  Producer,  William  H. 
Pine.  Screenplay  by  Alan  LeMay,  Charles  Bennett 
and  Jesse  Lasky,  Jr.  Based  on  a  story  by  Thelma 
Strabel.  Director  of  photography,  Victor  Milner. 
Color  Cameraman,  William  V.  Skall.  Process  pho- 
tography, Farciot  Edouart.  Special  effects.  Gordon 
Jennings.  Art  direction,  Hans  Dreier  and  Roland 
Anderson.    Musical  score,  Victor  Young. 

Plot:  This  is  the  story  of  America's  fight 
to  rid  the  Florida  Keys  of  piratical  wreckers 
who  preyed  upon  the  lifeline  of  her  merchant 
marine  in  the  days  of  sailing  ships  when 
railroads  were  almost  unknown.  Against 
backgrounds  of  storm-swept  seas,  villainy 
and  intrigue  there  is  a  romance  which  cul- 
minates happily  for  Paulette  Goddard  and 
Ray  Milland. 

Comment:  "Reap  the  Wild  Wind,"  a  fit- 
ting climax  to  thirty  years  of  notable  screen 
achievements  in  the  memorable  career  of 
Producer-Director  Cecil  B.  DeMille,  is  a 
picture  that  should  roll  up  record  grosses 
in  all  situations.  While  it  lacks  those  emo- 
tion-stirring qualities  that  made  many  of 
his  earlier  films  never-to-be-forgotten  tri- 
umphs, it  still  retains  the  epic  sweep,  the 
spectacle  and  action,  the  adventure  and  ro- 
mance that  merit  the  audience  approval  and 
box-office  success  of  every  DeMille  screen 
contribution.  The  story's  scope  and  locale 
have  furnished  natural  opportunities  for  eye- 
filling,  color-splashed  scenes  made  possible  by 
Technicolor  photography.  Color  has  also 
made  more  realistic  and  harrowing  the  life- 
and-death  underwater  battle  of  the  hero  and 
an  octopus,  an  exciting  and  breath-taking 
climax  that  will  grip  every  spectator.  Ne- 
farious, scheming,  ship-wrecking  King  Cut- 
ler, as  played  by  Raymond  Massey,  is  the 
film's  outstanding  characterization;  but  other 
portrayals  deserving  special  commendation 
include  those  of  Ray  Milland,  Paulette  God- 
dard, John  Wayne  and  Lynne  Overman. 
A  campaign  in  which  the  glorious  30-year 
screen  career  of  DeMille  is  given  full  play, 
with  "Reap  the  Wild  Wind"  hailed  as  the 
climax,  should  net  showmen  valuable  pub- 
licity and  point  the  way  to  packed  houses 
during  the  film's  local  engagements. 

Catchline:  "Spectacle  and  action,  adven- 
ture and  romance  in  a  stirring  tale  of  piracy 
and  plunder  in  the  days  of  sailing  ships!" 


Mayor  of  44th  Street 

RKO-Radio 

Comedy-Drama  With  Music 

85  mins. 

(Block  No.  5— Nat'l  Release,  May  8) 

AUDIENCE  SLANT:  (Adult)  Combines 
all  the  ingredients  that  go  into  entertain- 
ment; should  please  'em  all. 

BOX  OFFICE  SLANT:  May  prove  a 
hypo  at  the  ticket  windows.  Will  stand  on 
its  own  in  any  situation. 

Cast:  George  Murphy,  Anne  Shirley,  William  Gar- 
gan,  Richard  Barthelmess,  Joan  Merrill,  Freddy  Mar- 
tin, Rex  Downing,  Millard  Mitchell,  Mary  Wickes, 
Eddie  Hart,  Roberta  Smith,  Marten  Lamont,  Walter 
Reed,  Robert  Smith,  Lee  Bonnell,  Kenneth  Lundy, 
Esther  Muir,  John  H.  Dilson.  Credits:  Directed  by 
Alfred  E.  Green.  Screenplay  by  Lewis  R.  Foster  and 
Frank  Ryan.  Story  by  Robert  D.  Andrews.  Sug- 
gested by  the  Collier's  Magazine  article  by  Luther 
Davis  &  John  Cleveland.  Director  of  photography, 
Robert  de  Grasse.    Produced  by  Cliff  Reid. 

Plot:  Two  ex-hoofers  establish  a  legiti- 
mate and  honest  entertainment  business  in  a 
big  city.  When  their  ex-boss  is  paroled,  after 
serving  a  term  for  racketeering,  he  starts  in 
where  he  had  left  off  and  almost  ruins  the 
careers  of  everyone  involved.  They  finally 
catch  up  with  him  and  things  are  straight- 
ened out  to  everyone's  satisfaction. 

Comment:  Theatregoers  will  find  plenty  of 
amusement  in  this  film,  which  combines  mu- 
sic and  songs — with  romance  and  racketeer- 
ing. The  picture  is  an  adaptation  of  the 
widely  read  magazine  article  of  the  same 
title,  and  is  a  big  improvement  over  the 
original.  It  has  something  for  every  type  of 
audience;  hoofing  in  the  swell  George  Mur- 
phy manner;  splendid  music  by  Freddy  Mar- 
tin and  his  orchestra;  fine  singing  by  Joan 
Merrill;  an  excellent  brand  of  trouping  by 
Anne  Shirley,  which  also  includes  some 
dancing  and  singing;  and  one  of  the  best 
"heavies"  seen  on  the  screen  in  a  long  time 
as  played  by  Richard  Barthelmess.  All  this 
and  four  top  song  numbers  by  Mort  Greene 
and  Harry  Revel.  In  addition  to  Murphy 
and  Miss  Shirley,  interesting  performances 
are  turned  in  by  Rex  Downing,  William 
Gargan,  Millard  Mitchell,  Alary  Wickes  and 
Roberta  Smith.  The  screenplay  is  well 
worked  out  from  every  angle,  a  credit  to  the 
writers  and  the  direction  of  Alfred  E.  Green. 
Production,  music,  dances  and  photography 
are  top-flight.  It  sums  up  as  very  nice  enter- 
tainment. Plug  the  song  numbers  on  your 
local  radio  station.  Picture  is  a  natural  for 
dancing  contests.  Arrange  spot  announce- 
ments before  and  after  Freddy  Martin's  regu- 
lar weekly  broadcast.  Blow-ups  of  the  origi- 
nal Collier's  article  could  be  used  in  vour 
lobby. 


This  Gun  For  Hire 

Paramount  Gangster  81  mins. 

(Block  No.  5) 

AUDIENCE  SLANT:  (Adult)  Gripping, 
exciting  entertainment  that  theatregoers  will 
remember  long  after  its  screening.  A  top- 
flight production. 

BOX  OFFICE  SLANT:  A  package  of 
box-office  dynamite  that  seems  to  be  headed 
for  outstanding  business.  Will  profit  by 
word-of-mouth. 

Cast:  Veronica  Lake,  Robert  Preston.  Laird  Cregar, 
Alan  Ladd,  Tully  Marshall,  Marc  Lawrence.  Olin 
Howlin,  Roger  Imhof,  Pamela  Blake,  Frank  Fergu- 
son, Victor  Kilian,  Patricia  Farr,  Harry  Shannon, 
Charles  C.  Wilson,-  Mikhail  Rasumny.  Bernadene 
Hayes,  Mary  Davenport,  Chester  Clute,  Charles  Arnt, 
Earle  Dewey,  Clem  Bevans,  Lynda  Grey.  Virita 
Campbell.  Credits:  Directed  by  Frank  Tuttle.  Screen- 
play by  Albert  Maltz  and  W.  R.  Burnett.  Based  on 
the  novel  by  Graham  Greene.  Director  of  photography, 
John  Seitz.  Musical  score  by  David  Buttolph.  Asso- 
ciate Producer,  Richard  Blumenthal. 

Plot:  A  gunman  is  hired  to  obtain  a  secret 
explosive  formula,  and  when  he  is  paid  off 
with  "hot"  money,  vows  to  take  the  life  of 
the  man  who  made  him  a  fugitive.  In  his 
search  he  meets  a  girl  magician,  who  had 


been  selected  by  the  F.B.I,  to  do  their 
undercover  work,  and  discovers  that  they  are 
both  looking  for  the  same  man.  Before  he 
is  rounded  up  by  the  police,  he  manages  to 
get  his  revenge. 

Comment:  A  package  of  box-office  dyna- 
mite is  the  best  way  to  describe  this  fine 
melodrama,  a  top-flight  effort  in  showman- 
ship and  motion  picture  craftsmanship.  Its 
a  hit  attraction  that  will  profit  by  word-of- 
mouth  advertising  and  seems  to  be  headed 
for  outstanding  business  in  every  situation. 
Unlike  most  gangster  yarns,  this  one  never 
pulls  its  punches  and  the  result  is  gripping, 
exciting  entertainment  that  theatregoers  will 
remember  long  after  its  screening.  All  the 
performances  are  good.  Allan  Ladd's  por- 
trayal of  the  cold-blooded  killer  is  a  work 
of  art,  a  job  that  ranks  with  the  best  ever 
seen  on  the  screen.  Veronica  Lake,  Laird 
Cregar  and  Robert  Preston  do  yeomanlike 
work  with  their  assignments.  To  Director 
Frank  Tuttle  and  Associate  Producer  Rich- 
ard Blumenthal  go  the  credit  for  a  perfect 
piece  of  screenfare;  a  film  that  will  receive 
commendation  for  its  interesting  and  enter- 
taining qualities.  Title  is  attractive  for  teaser 
campaigns,  etc.  A  contest  for  local  girl 
magicians  could  be  promoted  a  week  before 
your  opening,  with  final  awards  presented  on 
your  stage.  Contact  crime  prevention  agen- 
cies for  their  cooperation. 

Catchline:  "A  picture  you  can't  afford  to 
miss." 


The  Panther's  Claw 

Prod.  Releasing  Mystery  72  mins. 

(Prod.  No.  217— Nat'l  Release,  May  8) 

AUDIENCE  SLANT:  (Family)  Very  en- 
tertaining mystery  marked  by  good  acting 
and  direction. 

BOX  OFFICE  SLANT:  Can  hold  the 
supporting  spot  on  any  bill. 

Cast:  Sidney  Blackmer,  Byron  Foulger,  Ricki  Val- 
lin,  Herbert  Rawlinson,  Gerta  Rozan,  Lynn  Starr, 
Barry  Bernard,  John  Ince,  Martin  Ashe,  Joaquin  Ed- 
wards, Walter  James,  Jack  Vallin,  William  Costello, 
Billy  Mitchell,  Florence  O'Brien,  others.  Credits: 
Directed  by  William  Beaudine.  Produced  by  Lester 
Cutler  and  T.  R.  Williams.  Screenplay  by  Martin 
Mooney,  from  Anthony  Abbott's  original.  Director  of 
photography.  Marcel  Le  Picard. 

Plot:  Byron  Foulger,  wig-maker  of  the 
timid  soul  type,  is  picked  up  leaving  a  ceme- 
tery, where  he  claims  to  have  left  $1000  de- 
manded by  extortion  letters  from  "the 
Panther."  Sidney  Blackmer,  police  commis- 
sioner, finds  a  number  of  others  in  the  opera 
company  served  by  Foulger  have  similar 
letters.  He  proves  Foulger  wrote  the  letters 
himself  to  cover  withdrawal  of  the  thousand 
from  a  savings  account  to  loan  to  Gerta 
Rozan,  star  soprano.  Gerta,  supposed  to 
have  gone  to  South  America,  is  found  mur- 
dered in  an  apartment  across  from  Foulger's, 
and  then  a  rival  wig-maker  is  found  shot. 
Suspicion  points  to  Foulger,  Joaquin  Ed- 
wards, a  baritone  who  had  unsuccessfully 
wooed  Gerta  and  Barry  Bernard,  the  singer's 
manager.  Despite  the  district  attorney's  de- 
termination to  charge  Foulger,  Blackmer 
manages  to  clear  him  and  trap  the  real 
killer. 

Comment:  Here  is  a  "whodunit"  which, 
in  its  price  class,  will  hold  its  own  with  any 
mystery  yarn  of  the  season,  and  mainte- 
nance of  this  entertainment  standard  by  the 
producers  cannot  help  adding  prestige  to 
their  signature.  Outstanding  are  the  work- 
manlike direction  of  William  Beaudine,  and 
definitely  strong  performances  by  Byron 
Foulger  and  Sidney  Blackmer,  the  former 
being  especially  good.  Here  is  a  stage 
trained  player  who  has  turned  in  consistent- 
ly fine  performances  in  small  roles  in  many 
pictures,  and  needs  only  a  few  more  chances 
such  as  this  to  step  into  the  top  group  of 
character  actors  for  the  "Casper  Milquetoast" 
sort  of  roles.  Backing  up  these  attributes 
nicely  is  a  screenplay  treatment  by  Martin 
(Continued  on  Page  21) 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


ON  THE  PATRIOTIC  FRONT 


GET  LOCAL  AUTHORITIES  TO 
ENDORSE  YOUR  THEATRE 

An  excellent  way  of  attracting  favorable  attention  to  your  theatre  as  a  place  of  safety  is  pointed 
out  by  the  head  of  a  small  New  Jersey  chain.  Managers  in  each  town  have  contacted  the  police  and 
fire  chiefs  and  had  them  appoint  a  committee  of  instructors  to  look  over  the  theatre  and  train  the 
employees  in  duties,  maneuvers,  and  conduct,  to  be  followed,  if  and  when,  emergency  arises. 

In  addition  the  committee  conducts  a  thorough  examination  of  the  property  and  makes  suggestions 
for  the  placement  of  fire  prevention  apparatus,  sand  bags,  etc.,  to  further  insure  the  safety  of 
patrons.  They  are  also  consulted  and  advise  on  the  conduct  of  drills  to  perfect  plans  for  complete 
audience  spill  in  the  shortest  possible  time;  handling  of  exits  in  emergency;  places  for  service 
personnel  at  such  times;  and  other  details  that  will  mark  your  theatre  as  one  of  the  best  and  safest 
public  gathering  places. 

When  the  theatre  personnel  has  completed  the  course  of  instruction  a  letter  is  given  by  the 
department  heads  and  this  is  used  in  lobby  display,  newspaper  publicity  and  all  other  ways  that  will 
spread  the  message  among  prospective  patrons. 


Tribute  to  Washington,  General  MacArthur 
Paid  by  Harris  in  Special  Patriotic  Show 


Faced  with  Washington's  birthday,  conclu- 
sion of  Americanism  Week  and  newspaper  head- 
lines praising  the  heroism  of  General  Douglas 
MacArthur  in  the  Philippines,  Manager  Ed 
Harris  of  the  Glendale  Theatre  decided  to  pay 
tribute  to  these  two  great  Americans  on  one 
single  program.  He  chose  Saturday,  because 
it  was  the  day  before  Washington's  birthday, 
giving  an  opportunity  for  both  youngsters  and 
oldsters  to  join  in  the  festivities.  Harris'  re- 
port follows  : 

"Declaration  of  Independence"  Short  — 
This  subject  was  chosen  as  the  highlight  of  the 
occasion,  because  of  its  first  step  in  establish- 
ing our  Democracy  following  the  Victory  of 
General  Washington,  in  1776.  Another  reason 
for  its  choice  is  the  brave  fight  carried  on  by 
General  MacArthur,  to  retain  the  independence 
of  the  Philippine  Islands. 

Service  Men's  Day — With  Service  Men's 
Day  falling  on  Saturday,  during  Americanism 
Week,  we  invited  as  guests,  men  stationed  at 
nearby  camps,  who  came  with  girl  escorts, 
furnished  by  our  local  U.S.O.  Headquarters. 
Escorts  were  from  local  Junior  College. 

Civic  Leaders  as  Official  Greeters — Invited 
Civic  Leaders  and  City  Officials,  officially  wel- 
comed the  Service  Men  upon  arrival,  and 
treated  them  to  cookies  and  coffee  served  in 
our  lobby,  which  was  arranged  by  a  local 
bakery,  who  was  interested  to  make  a  patri- 
otic contribution,  because  of  the  owner's  son, 
also  serving  in  the  Army  with  MacArthur. 

Dinners  for  Service  Men  and  Escorts — In 
cooperation  with  local  U.S.O.  committee  and 
Women's  Auxiliary  of  the  American  Legion, 
the  Service  Men  were  invited  to  the  escorts' 
houses  for  dinners,  which  made  them  feel  at 
home.  Cars  were  arranged  by  the  U.S.O. 
which  furnished  transportation. 

Spiritual  Address  by  Minister — A  splendid 
speech  was  given  by  a  local  minister  and 
former  World  War  I  veteran,  who,  in  praising 
the  heroic  efforts  of  General  MacArthur  and 
his  men,  gave  confidence  for  Victory,  not  only 
to  the  Service  Men  present,  but  to  the  patrons 
as  well. 

Patriotic  Stage  Program — Junior  College 
arranged  a  program  which  consisted  of  a  five- 
minute  dramatic  skit,  presenting  a  brave  epi- 
sode in  Washington's  efforts  at  Valley  Forge. 
They  also  included  a  program  of  Patriotic 
songs  rendered  by  the  Junior  College  Chorus 


of  30  voices.  The  program  concluded  with  the 
invited  Service  Men  on  stage  in  conjunction 
with  College  Quartette,  conducting  a  com- 
munity patriotic  sing,  which  the  patrons  joined 
very  enthusiastically,  to  a  grand  climax. 

Aid  to  Government  and  Goodwill  for 
Theatre — Our  efforts  to  pay  tribute  to  George 
Washington,  General  MacArthur  and  men  in 
the  Service,  is  a  very  strong  factor  towards 
stimulating  confidence  among  our  fellow  Amer- 
icans, in  all  Government  plans  for  final  victory, 
by  building  up  their  morale.  It  also  had  the 
same  influence  upon  the  Service  Men,  because 
it  showed  how  their  loyal  efforts  are  appre- 
ciated, which  they  will  spread  to  hundreds 
of  others,  upon  returning  to  their  Camps. 

By  helping  our  Government,  we  were  com- 
pensated with  valuable  goodwill,  which  showed 
results  with  capacity  house  during  this  pro- 
gram, and  will  continue  to  attract  patronage, 
who  now,  more  than  ever,  like  to  attend  public 
places  where  the  Americanism  spirit  prevails. 


Bomber  Drive  Angle 
For  'Clouds'  Preview 

A  timely  promotional  idea  that  resulted  in 
seven  days  of  newspaper  breaks  in  The  Mil- 
waukee Sentinel  was  used  in  Milwaukee,  Wis., 
in  connection  with  the  showing  there  of  "Cap- 
tains of  the  Clouds." 

City  was  already  in  the  midst  of  a  Badger 
Bomber  Drive,  so  the  Warner  theatre  manage- 
ment decided  to  put  on  a  preview  in  the  house's 
screening  room,  which  seats  100  persons.  One 
hundred  tickets,  therefore,  were  made  available 
to  the  public  at  a  charge  of  $5  per  pasteboard, 
and  the  proceeds  went  to  the  Buy  a  Bomber  fund. 

Other  managers  playing  the  Technicolor  avia- 
tion film  are  urged  to  adapt  this  stunt,  as  nearly 
as  possible,  to  their  own  situations. 

It  is  pointed  out  that  if  there  is  no  Buy  a 
Bomber  drive  going  on,  the  stunt  can  be  tied 
in  with  the  sale  of  Defense  Stamps.  Only  dif- 
ference is  that  a  certain  number  of  Defense 
Stamps  must  be  purchased  to  admit  each  person 
to  the  preview. 


Cook  School  Shows 
to  Aid  Food  Program 

The  threat  of  sugar  rationing  and  other 
indications  that  the  United  States  may  have 
to  resort  to  a  general  rationing  of  food  has 
brought  a  great  deal  of  activity  in  various 
cities  where  classes  are  being  instituted  in 
nutrition.  In  many  cases  these  take  the  form 
of  cooking  schools  with  the  lessons  devoted  to 
illustrating  various  methods  of  meeting  the 
proposed  restrictions  without  interfering  with 
the  energy  value  of  regular  meals. 

It  has  not  been  so  long  since  theatres 
were  devoting  special  periods  to  cooking  schools 
with  newspapers  and  public  utilities  tied  in  to 
provide  publicity  and  salaries  of  proficient 
demonstrators  in  return  for  the  use  of  the 
theatre  stage  and  displays  of  equipment  in  the 
lobby. 

Such  an  activity  could  be  a  genuine  service 
to  your  community  at  this  time,  and  your  gas 
or  electric  company  should  be  persuaded  to 
recognize  that  at  no  time  within  ready  recol- 
lection has  there  been  as  much  interest  in  this 
department  of  economics.  You  should  expe- 
rience no  difficulty  in  putting  on  the  best 
patronized  cooking  school  in  the  history  of 
your  theatre  and  getting  the  kind  of  co-opera- 
tion you  have  dreamed  about  from  press  and 
radio.  In  addition  you  will  be  building  good 
will  by  assisting  an  essential  Government  activ- 
ity and  creating  a  great  deal  of  traffic  in  and 
out  of  your  theatre  which  always  carries  the 
promise  that  some  of  the  visitors  will  return. 


Six  Films  for  General  Electric 
Designed  to  Speed  War  Effort 

Six  one-reel,  all-color  sound  motion  pictures 
designed  to  help  speed  war  efforts  through  the 
faster  and  better  training  of  welding  operators 
are  now  under  way  for  the  General  Electric 
Company,  according  to  an  announcement  by 
C.  I.  MacGuffie,  manager  of  G-E  arc  welding 
sales.  Titled  "The  Inside  of  Arc  Welding,"  the 
films  are  being  produced  by  the  Raphael  G. 
Wolff  Studios,  Hollywood,  at  which  a  new 
technique  for  picturing  this  difficult  subject 
in  a  dramatized,  highly  interesting  form,  has 
been  developed. 

When  completed  the  pictures  will  be  made 
available  to  public,  private,  and  industrial 
welding  schools,  as  well  as  to  other  interested 
groups.  The  first  of  the  pictures  covers  the 
fundamentals  of  arc  welding.  It  is  scheduled 
for  general  release  about  April  20. 

Information  as  to  how  to  obtain  the  pictures 
will  be  supplied  by  the  Visual  Instruction  Sec- 
tion, Publicity  Department,  General  Electric 
Company,  Schenectady,  N.  Y.,  or  the  nearest 
General  Electric  office  or  arc  welding  dis- 
tributor. 


Buy  Defense  Bonds  Every  Pay  Day 


Directing  Civilian  Defense  Film 

The  first  of  a  series  of  films  for  the  Research 
Council  Civilian  Defense  has  been  put  into 
production  at  the  MGM  studios,  with  Mervyn 
LeRoy  directing.  The  picture,  titled  "Instruc- 
tion for  the  Air  Raid  Warden,"  will  detail  the 
duties  of  the  air  raid  warden  and  be  used  in 
training  thousands  of  civilian  defense  workers 
now  being  organized  throughout  the  country. 


NATION-WIDE  RELEASE,  APRIL  3rd! 


IN 


ALFRED  HITCHCOCK'S 


(THE  MAN  BEHIND  YOUR  BACK) 
wifh 

Norman  LLOYD  Otto  KRUGER  Alan  BAXTER 
Aima  KRUGER    Dorothy  PETERSON    Clem  BEVANS 

Original  screen  play,  Peter  Viertel,  Joan  Harrison,  Dorothy  Parker 

A  UNIVERSAL  PICTURE 

Directed  by 

Associate  Producer 

ALFRED  HITCHCOCK  jack  h.  skirball 


LITHOU 


March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  21 


The  Panther's  Claw 

(Continued  from  Page  17) 

Mooney  which  serves  to  keep  alive  the  mys- 
tery element  until  the  very  finish.  Word-of- 
mouth  praise  is  going  to  be  the  best  seat 
sales  promotion  for  this  one,  because  of  its 
lack  of  stellar  names.  A  tie-in  with  the  na- 
tional campaign  by  women's  service  organ- 
izations for  the  fingerprinting  of  all  children 
can  be  planted,  either  through  enlisting  the 
aid  of  officers  in  pet  owners'  club  in  foot- 
printing  cats  and  dogs,  or  a  straight  contest 
for  the  patron  whose  feline  pet's  footprint 
most  nearly  matches  the  mark  used  in  the 
film  as  the  "panther's"  claw.  A  newspaper 
planted  contest  for  the  most  exciting  series 
of  events  following  the  loss  of  a  button  from 
a  coat  is  also  a  promotion  possibility. 

Catchline:  "One  button,  one  cat  and  two 
murders  create  the  thrill  of  the  season." 


The  Bashful  Bachelor 

RKO  Comedy  74  mins. 

(Block  No.  5— Nat'l  Release,  March  20) 

AUDIENCE  SLANT:  (Family)  Good 
rural  comedy  program  fare  with  a  mixture  of 
action  to  hold  interest. 

BOX  OFFICE  SLANT:  Lum  and  Abner 
and  ZaSu  Pitts  are  a  guarantee  of  comedy 
that  is  certain  to  get  them  in  and  the  film 
will  please. 

Cast:  Chester  Lauck.  Xorris  Goff,  ZaSu  Pitts. 
Grady  Sutton,  Oscar  O'Shea,  Louise  Currie,  Constance 
Purdy.  Irving  Bacon,  Benny  Rubin,  Earle  Hodgins. 
Credits:  Produced  by  Jack  William  Votion.  Directed 
by  Malcolm  St.  Clair.  Screenplay  by  Chandler 
Sprague.  Original  story  by  Chester  Lauck  and  Xorris 
Goff.  Photography  by  Paul  Ivano.  Art  director, 
Bernard  Herzbrun. 

Plot:  Lum  is  head  over  heels  in  love  with 
ZaSu  Pitts,  who  reads  him  stories  of  the 
heroic  knights  of  old  until  he  becomes  certain 
that  his  only  chance  of  winning  her  favor  is 
to  become  a  hero.  He  prevails  on  Abner  to 
assist  him  in  the  accomplishment  of  a  heroic 
deed.  A  scheme  for  a  melodramatic  rescue 
from  an  approaching  train  goes  screwy  and 
Abner  agrees  to  be  kidnapped  and  held  for 
ransom.  When  the  hired  thugs  get  ideas  of 
their  own  about  rewards,  things  almost  go 
wrong  again  but  Lum,  in  ignorance  of  the 
changed  attitude  of  his  hired  accomplices, 
makes  a  real  hero  out  of  himself  but  still 
finds  the  path  of  true  love  strewn  with  diffi- 
culties. Even  when  these  are  behind  him  he 
still  has  to  conquer  his  faint  heart  before  get- 
ting his  lady  fair. 

Comment:  The  trend  of  story  or  the  type, 
style  and  movement  of  action  or  dialogue  is 
not  such  as  will  strain  the  imagination  of 
audiences,  but  they  will  enjoy  the  persistency 
of  Lum's  attempts  to  have  his  name  carved 
as  a  hero  to  impress  the  woman  of  his 
dreams.  The  tempos  of  the  film  have  been 
carefully  set  to  keep  pace  with  the  style  of 
humor  that  has  been  the  stock  in  trade  of 
the  famous  radio  team  and  the  selection  of 
ZaSu  Pitts  for  the  feminine  end  of  the  coun- 
try bumpkin  romance  is  ideal.  This  is  the 
simple  style  of  story  and  action  that  seems 
to  unfold  effortlessly  and  is  in  enjoyable 
contrast  to  the  many  instances  where  the 
effort  to  create  humorous  situations  are  so 
strained  that  they  become  boresome.  This  is 
a  natural  for  country  store  tie-up  and  grocery 
stores  might  be  influenced  to  cooperate  on 
"Jot-'Em-Down"  Sales.  That  is  the  name  of 
Lum  and  Abner's  store  in  Pine  Springs. 

Catchline:  "Swap  your  worries  for  a  pack- 
age of  laughs." 


The  Great  Man's  Lady 

Paramount  Drama  91  mins. 

(Block  No.  5) 

AUDIENCE  SLANT:  (Adult)  Will  ap- 
peal to  both  sexes. 

BOX  OFFICE  SLANT:  Screen  enter- 
tainment of  the  type  that  smart  showmen 
can  sell  for  profitable  returns. 

Cast:  Barbara  Stanwyck,  Joel  McCrea,  Brian  Don- 
levy,  Katharine  Stevens,  Thurston  Hall,  Lloyd  Cor- 
rigan,  Etta  McDaniel,  Frank  M.  Thomas.  William  B. 
Davidson,  Lillian  Yarbo,  Helen  Lynd,  Mary  Treen. 
Lucien  Littlefield,  John  Hamilton,  Snowflake  ( Fred 
Toones).  Credits:  Produced  and  directed  by  William 
A.  Wellman.  Screenplay  by  W.  L.  River.  Original 
story  by  Adela  Rogers  St.  John  and  Seena  Owen. 
Based  on  a  short  story  by  Vina  Delmar.  Director  of 
photography,  William  C.  Mellor.  Musical  score  by 
Yictor  Young.    Makeup  artist,  Wally  Westmore. 

Plot:  A  saga  of  the  early  West  and  the 
unseen  part  a  woman  plays  in  helping  her 
man  achieve  a  greatness  which  will  last 
through  the  ages.  This  is  told  in  retrospect 
by  the  woman. 

Comment:  A  star-studded  cast,  headed  by 
Barbara  Stanwyck,  Joel  McCrea  and  Brian 
Donlevy,  turn  in  great  performances  in  this 
film;  one  of  the  better  pictures  of  the  cur- 
rent season.  It's  a  realistic  story,  told  with 
understanding,  and  has  a  sentimental  touch 
that  goes  right  to  the  heart,  and  will  appeal 
to  audiences  of  both  sexes.  It  is  notable  for 
the  fact  that  it  never  lags,  holding  one's 
interest  for  its  full  running  time.  Producer- 
Director  William  A.  Wellman  has  another 
excellent  picture  to  add  to  his  long  list  of 
successes;  a  superb  piece  of  screen  enter- 
tainment that  smart  showmen  will  be  able 
to  cash  in  on.  Photography,  scripting,  art 
direction  and  musical  score  are  uniformly 
good.  Sell  the  stars  in  your  advance  exploi- 
tation. Newspaper  articles  on  "Wives  of 
Famous  Men''  could  be  run  prior  to  your 
play  dates.  Tie  in  with  women's  shops  for 
a  style  display  of  "Today  and  Yesterday." 
A  special  showing  for  "older''  women  could 
be  arranged,  with  newspaper  cooperation. 

Catchline:  "The  woman  behind  the  Em- 
pire Builder." 


Yokel  Boy 

Republic  Comedy  69  mins. 

(Prod.  No.  115— Nat'l  Release,  March  13) 

AUDIENCE  SLANT:  (Family)  Some 
good  gags,  fast  comedy  and  excellent  danc- 
ing should  intrigue  the  average  patron. 

BOX  OFFICE  SLANT:  An  excellent 
supporting  feature  for  a  bill  otherwise  weak 
in  entertainment  values. 

Cast:  Albert  Dekker,  Joan  Davis.  Eddie  Foy.  Jr., 
Alan  Mowbray,  Roscoe  Karns,  Mikhail  Rasumny. 
Lynne  Carver.  Marc  Lawrence.  Tom  Dugan.  Pierre 
Watkin,  James  C.  Morton,  Marilyn  Hare.  Credits: 
Associate  producer,  Robert  North.  Screenplay  by- 
Isabel  Dawn.  Directed  by  Joseph  Santley.  Based  on 
a  story  by  Russell  Rouse.  Based  on  the  musical  play, 
"Yokel  Boy,"  written  by  Lew  Brown  and  scored  by- 
Lew  Brown,  Charles  Tobias  and  Sam  H.  Stept. 
Photographed  by  Ernest  Miller.  Art  director,  Russell 
Kimball. 

Plot:  Karns,  publicity  man  at  the  Holly- 
wood studio  of  which  Mowbray  is  the  head, 
conceives  the  idea  of  bringing  the  Number 
One  fan  to  the  studio  to  advise  on  pictures. 
Foy,  the  fan,  gets  the  idea  that  to  bring  the 
most  prominent  gangster  to  the  studio  to 
play  the  leading  role  in  a  gangster  picture 
would  be  a  great  idea.  It  nearly  proves  to 
be  the  undoing  of  all  concerned  since  Dek- 
ker, the  gangster,  refuses  to  take  a  back 
seat  and  will  not  even  allow  the  law  to  tri- 
umph as  it  must  according  to  the  code. 

Comment:  There's  never  a  dull  moment 
in  this  highly  amusing  comedy  in  which  a 
cast  of  well  known,  capable  and  talented 
comedians  and  comediennes  aided  by  ex- 
pert direction  and  a  good  scenario  make  an 
entertaining  picture.  Some  of  the  comedy 
is  broad  and  little  obvious  but  for  the  most 
part  it  will  get  a  laugh  a  minute.    Foy  and 


Joan  Davis  are  especially  outstanding.  The 
latter  exhibits  her  talent  for  dancing  on 
several  occasions.  This  is  worked  into  the 
story  in  a  clever  manner  so  that  one  does 
not  have  the  impression  that  the  picture  has 
stopped  to  give  her  a  chance  to  show  her 
terpsichorean  ability.  The  picture  should  be 
a  more  than  satisfactory  addition  to  any 
program  heavy  with  names  but  light  on 
entertainment  values.  "Yokel  Boy"  will  sup- 
ply what  is  lacking. 

Catchline:  "Yokel  boy  makes  good  with 
the  aid  of  a  gangster's  moll." 


Henry  And  Dizzy 

Paramount         Comedy-Drama         71  mins. 

(Block  No.  5) 

AUDIENCE  SLANT:  (Family)  On  a  par 
with  the  others  in  this  series.  Stacks  up  as 
good  family  entertainment. 

BOX  OFFICE  SLANT:  Will  fit  in  nicely 
on  duals  in  most  spots.  Okay  where  the 
series  is  popular. 

Cast:  Jimmy  Lydon,  Charles  Smith,  Mary  Ander- 
son, John  Litel,  Olive  Blakeney.  Olin  Howland, 
Vaughan  Glaser,  Trevor  Bardette,  Maude  Eburne, 
Carl  "Alfalfa"  Switzer,  Noel  Neill,  Eleanor  Counts, 
Isabel  Withers,  Jane  Cowan,  Frank  Orth,  Edgar 
Dearing,  Warren  Hymer.  Credits:  Directed  by  Hugh 
Bennett.  Original  screenplay  by  Val  Burton.  Director 
of  photography,  Daniel  Fapp. 

Plot:  Henry  &  Dizzy  borrow  a  boat  for 
a  spin  on  the  lake  and  when  the  craft  is 
accidentally  wrecked,  Henry  is  threatened 
with  criminal  prosecution.  In  order  to  earn 
the  money  to  buy  a  new  boat,  Henry  gets 
involved  with  vacuum  cleaners  and  a  father- 
son  race  at  a  picnic,  for  which  he  hires  a 
father.  Developments  put  him  more  and 
more  on  the  spot,  but  evervthing  turns  out 
well. 

Comment:  Another  in  the  "Henry  Al- 
drich"  series  that  stacks  up  as  good  family 
entertainment.  Its  on  a  par  with  the  others 
in  the  series  and  should  satisfy  the  paying 
customers  of  all  ages.  This  one  has  a  little 
more  action  than  its  predecessors.  Jimmy 
Lydon,  Charles  Smith  and  Mary  Anderson 
turn  in  their  usual  dependable  performances, 
aided  by  a  nice  supporting  cast.  Direction 
and  production  are  workmanlike  jobs.  It 
will  fit  in  nicely  on  duals  in  most  spots. 
Promote  a  father-and-son  night,  with  news- 
paper cooperation.  You  have  a  natural  tieup 
with  makers  and  dealers  of  vacuum  clean- 
ers. Spot  announcements  tieing  in  with  the 
"Aldrich"  radio  series  is  recommended. 

Catchline:  "Some  more  of  Henry's  mis- 
adventures." 


Scattergood  Rides  High 

RKO  Radio  Drama  66  mins. 

(Block  No.  5— Nat'l  Release,  April  24) 

AUDIENCE  SLANT:  (Family)  Another 
good  Scattergood  story  styled  to  the  enter- 
tainment tastes  of  small-town  audiences. 

BOX  OFFICE  SLANT:  Will  draw  best 
in  small  communities;  needs  strong  feature 
support  in  larger  situations. 

Cast:  Guy  Kibbee,  Jed  Prouty,  Dorothy  Moore, 
Charles  Lind,  Kenneth  Howell,  Regina  Wallace,  Fran- 
ces Carson,  Arthur  Aylesworth,  Paul  White,  Phillip 
Hurlic,  Walter  S.  Baldwin.  Jr.,  Lee  Phelps.  Credits: 
Produced  by  Jerrold  T.  Brandt.  Associate  Producer, 
Frank  Melford.  Directed  by  Christy  Cabanne.  Screen- 
play by  Michael  L.  Simmons.  Adapted  from  the 
Scattergood  Baines  stories  by  Clarence  Budington 
Kelland.  Director  of  photography,  Jack  Mackenzie. 
Art  direction,  Bernard  Herzbrun.  Musical  direction, 
Paul  Sawtell. 

Plot:  Death  of  his  father  during  a  sulky 
race  forces  young  Charles  Lind  to  give  up 
his  favorite  horse,  Starlight,  and  his  father's 
breeding  farm  to  rich  Jed  Prouty,  who  has 
been  forced  to  make  the  purchase  by  his 
dominating  wife,  Regina  Wallace.  With  the 
aid  of  Guy  Kibbee,  Lind  earns  enough  to 
buy  back  the  horse,  enters  him  in  the  Gov- 
ernor's Handicap,  wins  the  race.  His  initial 
(Continued  on  Page  34) 


Page  22 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


P< 


Rankin  Uses  'Ration'  Angle; 
Russell's  Smart  Stunt  Plugs 
'Earliest  with  Latest'  Policy 

When  we  wrote  these  lines,  the  weather  was 
foggy,  and  a  slight  mist  descended  on  our  brow 
whenever  we  took  the  trouble  to  thrust  our 
head  out  the  window.  Only  yesterday  it  was 
spring-like,  with  cool  breezes  blowing  and  the 
sun  shining.  Sure,  we  know  we're  not  good  at 
describing  the  weather,  but  it  was  nice,  anyway. 
Even  now  a  cool  breeze  caresses  the  back  of  our 
head.  And  now  that  we've  taken  care  of  the 
weather  without  revealing  anything  of  value  to 
persons  who  might  take  advantage  of  the  infor- 
mation, we  shall  go  on  to  the  matter  of  pro- 
grams. 

The  "ration"  angle  has  been  cleverly 
adapted  to  movie  theatre  advertising  by 
Manager  Harland  Rankin  of  the  Centre  The- 
atre, Chatham,  Ont.,  Canada.  Ration  cards 
distributed  by  Rankin  carried  this  copy  on 
one  side:  "Ration  Card  issued  by  Centre  The- 
atre .  .  .  This  is  Chatham's  first  Ration  Card 
.  .  .  This  card  allows  you  only  four  days  to 
see  'Hellzapoppin'  at  the  Centre  .  .  .  Note — 
Don't  fool,  this  is  serious  advice  .  .  .  Take 
advantage  of  time  .  .  .  It's  a  scream!"  The 
cards  cost  the  Centre  management  nothing, 
for  he  promoted  them  from  a  nearby  mer- 
chant; witness  this  copy  on  the  other  side: 
"There  is  no  rationing  at  Ann's  .  .  .  spring 
dresses  and  coats  aplenty." 

Others  Should  Use  the  Idea 

Readers  of  this  page  will  remember  that 
Arnold  Stoltz  of  the  Avon  Theatre,  Utica, 
New  York,  was  the  first  to  employ  the  Ration 
Card  idea.  Rankin  is  the  second,  but  we 
expect  to  hear  many  more  exhibitors  who 
have  adapted  the  idea  to  their  selling  of  cer- 
tain pictures. 

Does  your  town  have  a  championship  team 
in  basketball,  football,  baseball,  etc.  ?  Then 
you  should  be  interested  in  the  stunt  just  put 
over  by  Manager  Paul  O.  Russell  of  the  Wood- 
ford Theatre,  Eureka,  Illinois.  And  even  though 
your  team  may  not  be  of  championship  calibre 
this  season,  there's  always  next  season.  Any- 
way, we'll  let  Russell  tell  about  it : 

"My  projectionist,  Mr.  Bill  Lamb,  who  has 
a  professional  35  mm.  motion  picture  cam- 
era, took  action  shots  and  close-up  posed 
shots  of  the  local  high  school  basketball 
team.  On  the  afternoon  of  the  evening 
when  the  championship  game  was  to  be  held, 
handbills  were  printed  announcing  the  team's 
championship:  'See  the  Eureka  Hornets,  Re- 
gional Champions,  in  the  Movies  at  the 
Woodford  Theatre  .  .  .  Earliest  with  the 
Latest.' 

"Immediately  after  the  timer's  gun  fired, 
ending  the  game,  which  by  the  way  was  won 


MAKE  YOUR  DISPLAYS  MOVE 

$12.50 

16"  TABLE 


R 


o to -s  h 

ELECTRIC  TURNTAB 


Turns  3  RPM 

ALL  STEEL 
CARRIES  200  LBS. 
Can    Be    Used  For 
Animation    in  Any 
Position.  Guaranteed 
for  1  Year. 
Write  for  literature 
other  displays. 


GENERAL  DIE  &  STAMPING  CORP. 
265  CANAL  STREET  NEW  YORK,  N.  Y. 


INSTITUTIONAL  COPY 

(Editor's  Note:  The  following  copy 
was  written  for  the  programs  of  Warner 
Chicago  Theatres  by  Charles  H.  Ryan. 
It  can  be  easily  adapted  to  your  own  situa- 
tion. Further  examples  will  appear  on  this 
page  from  time  to  time.) 

Amusement's  a  Tonic 

A  tonic  to  brace  up  the  sweethearts  back 
home  for  their  work  here  and  the  spirit  with 
which  to  do  that  work  cheerfully  and  well,  is 
absolutely  essential  now  and  then. 

You  can't  write  cheerful  letters  if  you  will 
not  get  away  from  your  own  unhappiness. 
You  can't  do  war  work  which,  to  be  done 
well,  must  be  done  cheerfully  and  eagerly  if 
you  can't  get  outside  of  your  own  grief. 

There's  a  world  of  difference  between  the 
gayety  of  those  who  put  a  brave  face  on  their 
anxiety  and  that  of  selfish  indifference! 


by  the  high  school  quintet,  the  radio  an- 
nouncer announced  the  bill  over  the  radio 
and  the  public  address  system  to  the  packed 
gym.  We  also  got  two  mentions  of  the  bill 
on  two  recorded  games  which  was  broadcast 
later  in  the  evening.  At  the  same  time  we 
showed  a  news  flash  of  the  winning  of  the 
game,  and  we  passed  out  the  same  bills  at 
the  Woodford  Theatre  in  Eureka  and  the 
Tazewell  in  Washington.  What  we  were 
trying  to  emphasize  was  that  we  are  'earliest 
with  the  latest  in  pictures'." 

Well  Paul,  you  must  have  succeeded.  And 
thanks  a  million  for  making  it  possible  for  us 
to  pass  on  your  swell  stunt  to  other  members. 

Down  in  Port  Neches,  Texas,  Manager  W. 
S.  Samuel  of  the  Lyric  Theatre  is  going  "all 
out"  in  boosting  the  sale  of  Defense  Bonds  and 
Stamps  and  in  urging  patrons  to  conserve.  The 
front  page  of  his  program  this  week  features  a 
"Japanese  Hunting  License  issued  Dec.  7, 
1941."  The  copy  goes  on  to  say  that  it's  "open 
season  now,  for  an  indefinite  period,"  and  that 
there  is  "no  bag  limit."  Fee  for  the  "license" : 
"Buy  Defense  Bonds."  Issued  by  the  manager 
himself  and  signed  by  Les  Gettum,  game  warden, 
"the  license  expires  'when  all  yellow  rats  are 
killed'."  On  another  page  of  the  program 
Samuel  presents  this  reminder  to  his  patrons  : 
"Do  you  realize  how  much  you  can  help  your- 
self and  help  your  Government  if  you  go  to  the 

Member  Added  This  Week 

W.  George  Hacken,  O.  Z.  Theatre,  Fremont,  Mich. 

movies  in  Port  Neches  and  trade  in  Port 
Neches?  You  will  save  your  ties  (typographi- 
cal error — he  means  tires),  save  gas,  save  your 
car,  help  your  home-town  merchant  and,  above 
all,  be  a  real  American." 

Too  bad  the  error  had  to  creep  in,  but  we 
don't  think  it  confused  anyone.  And  anyway, 
we  may  have  to  save  our  ties  and  make  them 
last  longer  one  of  these  days. 

Announcing  that  it  played  six  out  of  ten 
of  the  Academy  Award-winning  pictures, 
Warners'  Capitol  Theatre,  Chicago,  lists  the 
six  it  played,  then  lists  some  of  the  hits  to 
come,  in  an  ad  which  appeared  in  the  Illinois 
State  Journal.  The  theatre  also  put  out  a 
bookmark  containing  "Blues  Clues  for  jitter- 
bugs who  want  to  get  hep  to  the  'Birth  of 
the  Blues'."  Sample  definitions:  Alligators — 
Non-performing  swing  devotees.  Icky — One 
who  is  ignorant  of  swing;  also  one  who  pre- 
tends to  be  hep  but  isn't.  Manager  Irving 
Lipnick  of  the  Shore  Theatre,  Chicago, 
thought  well  enough  of  "One  Foot  in  Heav- 
en" to  affix  his  signature  to  a  special  endorse- 


ment which  went  out  to  all  Shore  patrons 
via  Government  postal  cards. 

That's  all  for  this  week,  and  even  if  we  had 
more,  we  couldn't  go  on,  because  our  space  is 
exhausted.  And  so  are  we,  not  having  eaten 
anything  since  breakfast.    See  you  next  week. 

P.S.  His  stunts  struck  us  like  thunderbolts. 
Now  what's  become  of  Arnold  Stoltz? 

P.P.S.  No  sooner  are  these  lines  in  type 
than  in  walks  Stoltz  with  his  trusty  pipe.  Keen 
showmanship  he  doth  not  lack;  he's  good 
enough  to  win  a  plaque.  Congratulations, 
Arnold ! 


Recorded  Messages  to  Soldiers 
Is  'Babes  on  Bdwy.'  Lobby  Stunt 

Tieing  up  with  the  local  distributor  of  a 
combination  radio,  phonograph  and  recording 
machine,  Clare  Woods,  Centre,  Salt  Lake  City, 
had  one  of  these  instruments  installed  in  the 
lobby  during  the  run  of  "Babes  on  Broadway." 

An  invitation  was  extended  to  any  mother, 
father,  sweetheart,  sister  or  brother  of  a  man 
in  the  armed  forces  to  record  a  150-word  mes- 
sage that  would  be  sent  to  the  service  man 
wherever  stationed.  An  agent  of  the  company 
was  stationed  in  the  lobby  and  assisted  in  mak- 
ing the  records. 

Before  each  message  was  transcribed,  the 
agent  made  a  preliminary  announcement  plug- 
ging the  picture. 

Five  hundred  messages  were  recorded  and 
mailed  by  the  theatre  in  special  envelopes. 


HUMANE  SUNDAY.  Be-Kind-to-Animals  anniver- 
sary. Sponsored  by  the  American  Humane  Associa- 
tion, 135  Washington  Ave.,  Albany,  N.  Y.  If  you've 
never  staged  a  pet  show  or  pet  parade  (they  can  be 
combined),  now's  your  chance.  Subjects  dealing 
with  animals  could  be  appropriately  booked.  Your 
local  SPCA  chapter  will  be  glad  to  cooperate  with 
you,  so  contact  them. 

20th 

NATIONAL  GARDEN  WEEK.  Tie  up  with  a  local 
hardware  store  for  a  display  of  gardening  imple- 
ments in  your  lobby.  You  might  lend  your  co- 
operation in  sponsoring  a  gardening  campaign. 

21st 

SPANISH-AMERICAN  WAR  BEGAN,  1898.  A 
picture  with  a  Spanish-American  War  background 
could  be  played  at  this  time.  If  still  available, 
Warners'  "Teddy  the  Rough  Riders"  short  subject, 
released  a  couple  of  seasons  ago,  should  be  part  of 
your  program  commemorating  the  anniversary. 

24th 

FIRST  U.  S.  NEWSPAPER  PUBLISHED,  1704.  That 
newspaper  happened  to  be  the  Boston  News  Letter. 
Here's  your  chance  to  promote  goodwill  between 
the  local  paper,  the  public  and  yourself.  Set  up  a 
teletype  machine  in  your  lobby,  with  a  newspaper- 
man on  hand  to  explain  its  mechanics.  Arrange 
tours  of  the  local  newspaper  office.  It  might  be 
well  to  exhibit  a  picture  with  a  newspaper  back- 
ground. 

25th 

NATIONAL  FISHERMEN'S  WEEK.  Sponsored  by 
the  Sporting  Goods  Dealer,  St.  Louis,  Mo.  With 
Fishermanager  Jim  Owen  of  Branson,  Mo.,  so  close 
to  St.  Louis,  we  know  of  at  least  one  exhibitor  who 
will  observe  this  special  occasion.  But  then  other 
showmen,  whether  fishermen  or  not,  should  also  tie 
in  with  it.  Fishing  tackle  displays  in  lobbies  might 
be  promoted  from  sporting  goods  dealers  in  exchange 
for  window  displays  plugging  short  subjects  dealing 
with  fishing.  In  a  newspaper  contest,  prizes  might 
be  offered  for  the  best  "fish  stories." 


ft**.  V.  & 

i  (cmtau.  vat.  aa 

IT  IS  HI 
that  Britain';] 
turnover  2 
native  ra, 
traffic  iii 
compared 

Our  racial 
scallawags  ansl 
bound  to  find  1 
offers.  We  woi 
markets  do  as  j 

Of  courss 
eognizag 


THE  MAN  WITH  THE  GREATEST 
NEWSPAPER  FOLLOWING  OF  THE 

TAKES  TO  THE  SCREEN  WITH  HIS  BEST 


p.  press  disrmtcrie^froim_L. 
•e  nowi 

:?d  in  that  inevitable  illegal 
billion  will  be  just  peanuts 
usiness. 


ST  STORY! 


•  Millions  of  Damon 
Runyon  newspaper 
and  magazine  read- 
ers  have  met  Butch 
and  his  pals  ♦ . .  now 
they're  going  to  sit  in 
with  them  in  the 
most  human  yarn  he 
has  ever  told! 


"BLINKY"  Sweeney  . . . 
easy  dough  is  the  only 
thing  he  can  see. 


Philly  "THE  WEEPER" 
jovial  sort  of  mug  who 
likes  a  good  laugh. 


Harry  "THE  HORSE".  .  . 
given  so  many  rides,  he 
wears  his  own  saddle. 


Jack  "THE  BEEFER"  .  .  . 
another  mug  who  looks 
at  the  bright  side  of  life. 


DETROIT"  Nathan... a 
big  tity  boy  who  made 
bad  way. 


7Rd00UCt<0HS.W'- 


MARCH  20* 


Page  24  SHOWMEN'S    TRADE  REVIEW 

The  ADVERTISING  CLINIC 


March  21,  1942 

by  Old  Doc  Layout* 


Do  Your  'Hold-Over  Ads  Hold  Readers'  Interest? 

If  Not,  Perhaps  They  Lack  the  Hit-'Em-ln-the-Eye  Qualities  of  the  Layouts  Below 

If  a  picture  is  worth  holding  over,  the  "hold-over"  advertisements  should  be  worthy  of  the  picture ;  in  other 
words,  ads  announcing  "extra  days  or  weeks"  for  an  extraordinary  offering  should  be  designed  to  empha- 
size not  only  the  "hold-over"  factor  but  also  to  draw  the  reader's  eye  to  the  center  of  interest  itself. 


In  support  of  the  contention  made  above,  the  layouts  on  this  page  are 
offered.  The  single-column  ads  illustrated  above  at  top  left,  catch 
the  eye  principally  because  of  the  "sensational"  hold-over  copy  at  the 
top,  then  draw  it  to  the  attraction  by  means  of  an  arrow.  Therefore  the 
design  has  performed  the  all-important  initial  task;  it  remains  for  your 
selling  copy  to  be  interesting  enough  to  retain  the  interest  until  the 
entire  contents  of  either  layout  has  been  absorbed.  Any  newsboy  calling 
out  "Extra!  Extra!"  in  the  average  community  will  arouse  the  curiosity  of 
those  within  hearing  distance  of  his  voice.  Office  workers,  merchants 
and  customers  will,  in  nine  cases  out  of  ten,  rush  to  windows  or  street 
entrances  to  find  out  what  has  happened.  Thus  it  is  only  natural  that 
the  sketch  of  this  traditional  character  of  newspaper  "extra"-dom  will 
draw  attention  to  the  ad  in  the  upper  right  hand  corner,  lend  extra  em- 
phasis— and  the  word  "extra"  is  used  wisely  here — to  the  extended  play- 
date  and  extraordinary  quality  of  an  attraction  so  well  received  it  must 
continue  to  be  exhibited.  Too,  there's  action  in  the  sketch,  and  action 
never  fails  to  catch  the  eye.  One  important  thing  to  remember  about 
a  "hold-over"  ad  is  that  it  must  reach  those  patrons — no  matter  how 
few — your  opening  ads  failed  to  attract.    To  do  that,  it  has  to  be  good. 


"Hank'  Harold 


March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


Rockwell  Sees  Risks 
In  Program  Switches 

Ken  Rockwell  of  the  Steuben  Theatre,  New 
York,  registers  objection  to  the  suggested  show 
schedules  in  our  article  on  balanced  entertain- 
ment, published  in  the  issue  of  March  7th. 
Mr.  Rockwell  contends,  and  rightfully,  that 
dropping  a  subject  from  the  program  often 
brings  complaints  from  the  customers,  particu- 
larly in  the  instance  where  such  subjects  are 
advertised. 

While  it  is  true  that  complaints  about  cur- 
tailment of  programs  have  occurred,  the  in- 
stances are  not  frequent  and  far  less  to  be 
expected  when  the  deletion  is  made  during 
performance  where  attendance  is  light. 

In  the  article  referred  to  we  were  careful 
to  emphasize  that  the  schedules  recommended 
were  subject  to  change  to  fit  the  hours  of  peak 
traffic  in  theatres  where  such  periods  differed 
from  the  times  set  forth  as  illustration.  Natu- 
rally every  manager  must  make  the  decision 
concerning  his  own  operation  but  it  is  pre- 
sumed that  the  desire  for  greatest  revenue  is 
always  the  ultimate  goal  and  that  the  arrange- 
ment of  presentations  to  provide  for  breaks  at 
the  times  when  most  customers  are  approaching 
the  box  office,  coupled  with  the  urgent  need 
to  avoid  overtime  of  operators,  gives  the  best 
insurance  against  red  ink. 

Admitted  that  these  twin  factors  are  para- 
mount in  any  formula  that  promises  maximum 
box-office  returns  all  other  factors  must  take 
supplementary  position.  There  are,  undoubtedly, 
many  ways  of  accomplishing  the  desired  end  but 
it  is  generally  accepted  that  conformance  to  an 
established  policy  of  presentation  demands  cer- 
tain practices  of  manipulation  in  schedules,  and 
these,  handled  intelligently,  will  bring  a  minor 
number  of  complaints,  all  of  which  can  be 
handled  through  either  candid  explanation  of 
the  circumstances  or,  at  the  most,  the  presenta- 
tion of  a  pass. 


Oriental  Flavor  Permeates  Selling 
Of  'Shanghai  Gesture'  by  Pollock 

For  his  campaign  on  "The  Shanghai  Gesture," 
Manager  Lester  Pollock  of  Loew's  Rochester, 
Rochester,  N.  Y.,  utilized  the  oriental  angle  to 
gain  attention.  In  the  Daily  Record  he  planted 
a  full-page  feature,  "Shanghai,  City  of  Mys- 
tery." A  Chinese  Restaurant,  Super  Markets 
and  Kim's  Chow  Mein  were  contacted  to  fur- 
nish tie-up  heralds  to  go  with  all  Chinese  take- 
out dinners.  Two  hundred  cards,  printed  in 
Chinese  on  11x44  cardboard,  were  fastened  to 
street  posts  one  week  in  advance.  The  color 
combination  was  green  on  yellow.  In  the  lobby, 
an  oriental  rug  and  rickshaw  formed  the  back- 
ground for  a  life-size  cutout  of  Gene  Tierney, 
with  copy  reading :  "She  was  destroyed  by  her 
own  weakness."  The  entire  display  was  spot- 
lighted in  green.    (See  cut  at  right) 

Other  angles  utilized  by  Pollock  were :  a 
contest  in  the  Rochester  Suit  whereby  con- 
testants named  five  pictures  in  which  Miss  Tier- 
ney has  recently  appeared,  a  transcription 
broadcast  over  Station  WSAY  and  a  hair-do 
cooperative  tieup  with  Edward's  Department 
Store. 


Offers  Ski  Suits  as  Prizes 

Tieing  in  with  a  local  store,  George  Pappas, 
Rialto,  Beaver  Falls,  Pa.,  arranged  a  newspaper 
contest  offering  ski  suits  for  the  best  answers 
to :  "Why  I'd  like  to  own  a  ski  suit  similar  to 
one  worn  by  Garbo  in  'Two-Faced  Woman'." 


George  Skouras  Sees  'Streamline 
Idea  Boon  to  All  heatremen 


MONEY  GAG  SCORES! 

A  gag  that  caused  more  talk  than  any  he 
has  ever  used  was  put  over  recently  by 
Manager  A.  Easson  of  the  Oakwood  Theatre, 
Toronto,  Canada.  About  to  play  "You'll  Never 
Get  Rich,"  Easson  obtained  a  supply  of  money 
wrappers  from  his  local  bank.  From  a  local 
lumber  yard  he  obtained  long  "broomstick" 
pieces  of  wood,  which  he  sawed  down  to  the 
required  lengths.  These  he  wrapped  in  the 
money  wrappers  and  had  girls  drop  them  along 
the  main  street  and  also  in  the  large  depart- 
ment stores.  Many  people  thought  they  had 
found  ten-dollar  rolls  of  quarters,  but  upon 
opening  the  rolls  discovered  an  imprint  on 
the  inside  of  the  wrapper  advertising  the  pic- 
ture. The  title  was  also  imprinted  on  each 
piece  of  wood.  The  stunt  can  be  duplicated 
by  other  showmen,  Easson  believes. 


Match  Books,  "Slangwidge'  Quiz 
Campaign  on  'Ball  of  Fire' 


Top 


Match  books  were  utilized  by  Manager  Borde- 
lon  of  the  Don  Theatre,  Alexandria,  La.,  for 
his  highly  successful  campaign  on  "Ball  of 
Fire."  Twenty-five  hundred  of  the  books  were 
distributed  throughout  the  community. 

Another  novel  phase  of  Bordelon's  campaign 
was  a  "slangwidge"  quiz  put  over  with  the  co- 
operation of  a  local  radio  station. 


Lehman's  Store  Tieup 

Manager  Lawrence  Lehman  of  the  Orpheum 
Theatre,  Kansas  City,  tied  in  with  Sears  Roe- 
buck for  an  advertising  campaign  on  the  "All 
That  Money  Can  Buy"  playdate.  The  store 
placed  newspaper  advertisements  headlining  the 
feature's  title. 


Chinese  Atmosphere  in  Display 

Against  a  Chinese  background  in  the  lobby  of 
Loew's  Rochester  Theatre,  Rochester,  N.  Y.,  Man- 
ager Lester  Pollock  placed  an  effective  display, 
spotlighted  in  green,  of  a  genuine  ricksha  and 
a  life-size  cutout  of  Gene  Tierney.  It  attracted 
much  interest  to  the  local  engagement  of  United 
Artists'  "Shanghai  Gesture."  (Story  in  Column  1) 


Circuit  Executive  Adds  His 
Endorsement  to  Adoption  of 
Press  Book  "Fact  Column" 

Pronouncing  the  suggestion  "one  of  the  finest 
and  best  moves  distributors  could  institute  in 
the  interests  of  more  efficient  showmanship," 
George  Skouras,  of  Skouras  Theatres,  this  week 
gave  his  enthusiastic  endorsement  to  the  idea 
for  "streamlining"  press  books  as  proposed  by 
Phil  Chakeres,  veteran  theatreman  operating  a 
circuit  in  Ohio,  through  the  pages  of  Show- 
men's Trade  Review. 

George  Skouras  long  has  been  regarded  an 
especially  shrewd  judge  of  merchandising  ap- 
proach to  the  interest  of  theatre-goers,  and 
while  stating"  emphatically  that  he  has  no  wish 
to  be  cast  in  the  role  of  advisor  to  advertising 
specialists  in  the  field,  declared  in  an  interview 
with  an  STR  representative,  that  tabulation  of 
selling  facts  as  advocated  in  this  publication 
(issue  of  March  7)  would,  if  incorporated  in 
all  press  books,  result  in  far  more  efficient 
showmanship  at  theatres  around  the  country. 

Skouras'  remarks  top  a  stack  of  approving 
comment,  all  indicating  that  Phil  Chakeres 
smacked  the  jack  pot  of  popular  exhibitor  opin- 
ion with  his  suggestion  that  a  "fact  column"  be 
included  in  all  press  books,  as  suggested  in  our 
issue  of  Feb.  28th,  and  the  explanatory  outline 
in  the  issue  of  March  7th. 

Advertising  and  exploitation  heads  of  dis- 
tributing companies,  managers  of  small  inde- 
pendent theatres,  and  executives  of  large  chain 
operating  companies  have  all  gone  on  record 
as  being  in  favor  of  having  the  plan  adopted. 

Briefly,  the  suggestion  was  that  all  press 
books  include  a  table  of  facts  which  would  ac- 
quaint the  manager,  at  a  glance,  with  accurate 
information  as  to  backgrounds,  occupational 
illustration,  merchandise  displays,  and  other  de- 
tails of  the  film  construction  that  would  enable 
him  to  approach  merchants  and  other  parties 
interested  in  the  type  of  effort  or  scenic  investi- 
ture displayed,  for  tie-ups  and  co-operation.  It 
would  also  include  tabulated  information  as  to 
the  education,  sport  activities,  college  or  union 
affiliations,  previous  occupations  and  places  of 
residence,  of  the  stars  and  prominent  featured 
players. 

Information  of  this  kind,  presented  in  the 
form  suggested,  would  enable  the  theatre  mana- 
ger to  perfect  complete  selling  plans  well  in 
advance  of  plav  date. 


Displays  Lions  in  4  Towns 

A  local  circus  outfit  cooperated  with  Roger 
Ludy,  Hines  Theatre,  Portland,  Ind.,  by  per- 
mitting him  to  display  four  lions  in  adjacent 
towns  as  ballyhoo  for  "Tarzan's  Secret  Treas- 


Free  Photos  of  Eddy-Stevens 

A  postal  card  campaign,  offering  free  photos 
of  Nelson  Eddy  and  Rise  Stevens,  proved  an 
effective  promotion  aid  during  the  "Chocolate 
Soldier"  campaign  put  over  by  Manager  Ebbers- 
berger  of  the  Sheboygan,  Sheboygan,  Wis. 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


Springtime  Calls  (or  All -Out 
Selling  Efforts  This  Year 

Merchant  Tieups  Offering 


Wide  Co  verage  Over  Long 
Time  Period  Now  Timely 

The  harbingers  of  Spring  that  will  soon  be 
knocking  on  the  door  bring  no  invitations  to 
summer  fishing  trips  for  theatre  managers  this 
year.  From  the  appearance  of  present  condi- 
tions, many  theatres  will  be  brought  face  to 
face  with  severe  competition  from  many  sources 
never  before  encountered.  In  addition  there  is 
the  possibility  of  curtailments  effecting  cooling 
plants  and  other  facilities  that  were  formerly 
potent  factors  in  overcoming  activities  of  con- 
flicting character. 

The  wise  manager  will  keep  close  to  the 
grindstone  during  the  spring  months  and 
sharpen  the  tools  with  which  to  meet  the  un- 
precedented activities  that  promise  to  make  deep 
inroads  and  take  extravagant  toll  from  the 
amusement  budget  of  Mr.  and  Mrs.  Ticket 
Buyer. 

This  is  the  time  to  start  planning  the  kind  of 
exploitation  activity  that  will  run  over  a  period 
of  weeks  and  prove  effective  in  keeping  theatres 
uppermost  in  the  minds  of  amusement  seekers 
and  reviving  the  interest  of  those  who,  like  the 
grizzlies,  have  been  holed  up  all  winter  and  are 
just  emerging  to  take  part  in  the  fun  and  pas- 
times that  go  hand-in-hand  with  warm  weather. 

Good  Box-Office  Medicine 

Tie-ups  that  promise  wide  coverage,  over  an 
extended  period  of  time  and  with  concerns  or 
individuals  rating  Al  prestige  in  the  com- 
munity, that  can  be  consummated  at  little  or 
no  expense  should  be  in  great  demand.  An 
Ohio  exhibitor  has  enjoyed  annual  cooperation 
of  a  department  store  in  his  city  that  has 
proved  itself  as  good  box  office  medicine  and 
is  suitable  for  duplication  in  the  average  town. 
Here's  how  it  works. 

The  Postal  Telegraph  Company  is  contacted 
to  furnish  several  thousand  blanks  each  week 
without  cost.  The  cooperation  is  secured  by 
pointing  out  to  the  Telegraph  company  the 
value  of  getting  their  blanks,  carrying  a  mes- 
sage that  is  a  concrete  example  of  the  service 
they  have  to  offer,  into  the  homes  of  the  people 
who  are  possible  users  of  the  service. 

The  department  store  is  approached  from  the 
angle  that  telegrams  command  attention  and 
that  the  customer  who  made  a  purchase  in  the 
store  today  is  the  best  prospect  for  attending 
future  sales.  The  inclusion  of  a  telegram,  call- 
ing attention  to  some  coming  or  current  bargain, 
in  the  package  containing  the  purchase,  exerts 
maximum  appeal  for  additional  patronage. 

Store  Sold  on  Star  Values 

The  store  management  is  further  sold  on  the 
value  of  picture  personalities  as  being  of  great 
prominence  in  the  minds  of  the  public  and  par- 
ticularly so  when  their  latest  film  is  playing  at 
the  local  theatre.  It  is  impressed  that  the  store 
is  getting  more  than  value  received  when  the 
theatre  allows  the  film  personalities  to  be  used 
to  call  attention  to  the  merchants'  wares.  The 
feminine  angle  is  pointed  out — that  practically 
every  woman  follows  the  lead  of  film  celebrities 
and  is  inclined  to  view  with  favor  advertising 
prepared  with  relation  to  film  star  preference. 
Lux,  Chesterfield  and  other- national  advertisers 
are  used  as  examples. 

The  copy  is  prepared  week  to  week  with 
each  message  carrying  strong  theatre  copy  and 
inferential  mention  of  the  merchandise  viz : 
"Ginger  Rogers,  starring  in  'Roxy  Hart'  at 
the  blank  theatre  this  week  wears  hose  reflecting 


the  style  of  stockings  we  will  put  on  sale  for  98 
cents  at  our  bargain  basement  counter  next 
Friday."  Under  no  circumstance  is  the  star's 
name  used  to  sponsor,  vouch  for,  or  endorse 
the  merchandise.  The  department  store  depends 
entirely  on  the  fact  that  screen  stars  carry  great 
prestige  in  the  trend  of  fashion  for  male  and 
female  alike  and  that  the  merchandise  offered 
benefits  from  association  with  the  star's  picture 
activity  at  the  local  theatre. 

The  merchant  pays  half  of  the  printing  cost 
and  the  blank  paper  is  furnished  free  which 
makes  the  tie-up  very  inexpensive  to  the  theatre 
and  at  the  same  time  succeeds  in  reaching  a 
desirable  class  of  people  whose  places  of  resi- 
dence cover  the  entire  city.  Care  should  be 
taken  to  ascertain  the  average  number  of  parcels 
wrapped  by  the  store  and  the  printing  order 
placed  accordingly  to  prevent  unnecessary  ex- 
pense. 


Tips  for  Economizing  in  the  Art  Shop 


Here's  an  "add"  for  your  economy  note- 
book. In  making  circular  frames  it  is  possible 
to  stretch  a  piece  of  wall  board  considerably 
if  you  plan  your  frames  in  accordance  with  the 
illustration  below. 

The  diagram  shows  how  you  can  make  circu- 
lar frames  of  any  desired  size  by  careful  use  of 
all  the  material. 

5'0  " 


You  will  note  that  the  "A"  pieces  of  the 
cutout  are  put  into  the  openings  of  the  "B" 
pieces  to  make  two  complete  rings.  The  x-marks 
indicate  how  little  material  is  wasted  when  you 
use  this  method.  The  inserts  are  fixed  into  the 
openings  in  the  rings  by  use  of  staples.  A 
coating  of  textone  or  paint  will  cover  the 
staples  and  leave  the  frames  or  rings  with  a 
smooth  unbroken  surface. 


The  sign  shop  is  one  place  where  the  oppor- 
tunities for  effecting  savings  without  detracting 
from,  and  in  many  instances  really  adding  to, 
the  calibre  of  the  work  performed,  are  many 
and  varied.  The  following  suggestions  have 
proved  practical  and  effective  for  one  large 
circuit. 

When  using  water  colors  from  quart  jars 
put  a  small  amount  of  color  in  ordinary  saucers 
or  can  tops  and  thin  out  with  water  as  required. 
At  all  times  keep  the  lid  firmly  on  the  quart 
jar.  By  keeping  the  rim  of  the  saucer  clear 
of  paint  this  surface  can  be  used  to  flatten  the 
brush.  A  small  flat  cork,  with  a  nail  driven 
partly  through  the  center  to  form  a  handle,  is 
very  useful  in  mixing  colors.  Put  a  little  water 
in  the  saucer  each  night  to  keep  the  paint  from 
drying.  By  pouring  off  the  surplus  water  in  the 
morning  the  paint  can  be  worked  up  with  the 
cork  and  be  ready  for  use. 

Should  it  become  necessary  to  use  paper  in- 
stead of  cardboard  for  water  color  work,  a 
little  glycerine  added  to  the  color  will  keep  the 
paper  from  wrinkling  and  the  lettering  will  lie 
flat.  Be  careful  of  the  amount  of  glycerine  used 
as  too  much  will  retard  the  drying. 


SHOWMANSHIP  IN 
WARTIME  LONDON 


Nautical  Atmosphere 

The  front  of  the  Portsmouth  Odeon  was 
transformed  into  a  vivid  and  realistic  scene  of 
battleships  in  action  during  the  run  of  "In  the 
Navy."  Representing  the  combined  efforts  of 
Pat  Reed  and  Frederick  Kemp,  the  display  fea- 
tured painted  backgrounds  snowing  destroyers 
ploughing  through  heavy  seas  with  airplanes 
hovering  overhead.  As  an  added  touch  of 
realism,  there  were  shell-burst  cutouts  covered 
with  red  gelatine,  behind  which  lights  flashed 
intermittently.  Flags  and  buntings  formed  the 
decor  of  the  canopy  and  circle  lounge,  while 
binnacles,  a  ship's  bell,  lifebelts,  lamps,  a  steer- 
ing wheel  and  tarpaulins  were  placed  at  vantage 
points  in  the  foyer.  At  correct  intervals  during 
the  day,  the  ship's  bell  sounded.  Manager  Reed 
had  as  his  "first  night"  guests  more  than  150 
officers  and  men  from  the  Portsmouth  Royal 
Naval  Barracks. 


Amateur  Talent  Shows 

When  Organist  Robinson  Cleaver  paid  a  visit 
to  the  Willesden  Granada  recently,  he  staged 
nightly  amateur  talent  shows  along  the  lines  of 
the  "I  Want  to  Be  An  Actor"  B.B.C.  radio 
feature.  Each  night  members  of  the  audience 
were  persuaded  to  appear  on  the  stage  and  go 
through  a  ridiculous  melodrama,  assisted  by 
Cleaver  at  the  organ.  The  idea  proved  most 
successful  when  members  of  the  Forces  were 
among  the  players.  By  a  coincidence,  the 
brother  of  Manager  Hugh  McGettigan  arrived 
on  the  scene  in  time  one  evening  to  join  the 
performers.  The  brother,  who  joined  the  Navy 
on  the  outbreak  of  war,  has  been  serving  in  an 
armed  merchant  cruiser  on  convoy  duties  since 
that  time. 


Helps  Salvage  Campaign 

A  public  service  was  performed  by  Manager 
Reynolds  Roberts  of  the  Elite  Theatre,  Middles- 
borough,  during  his  advance  campaign  on  'They 
Dare  Not  Love" :  he  arranged  a  tieup  with  local 
salvage  authorities  in  their  drive  for  waste 
paper.  In  the  vestibule  he  set  up  a  display  com- 
prised of  stills  and  star  heads,  with  a  placard 
bearing  this  copv :  "It  is  a  fact  in  Nazi  Germany 
'They  Dare  Not  Love.'  Save  your  waste  paper 
now  to  make  shells,  bombs,  etc.,  and  make  sure 
we  exterminate  these  brutes  as  portrayed  in 
'They  Dare  Not  Love.'  "  Arranged  around  the 
display  were  imitation  shells  and  cartridges 
loaned  by  the  local  salvage  authorities. 


Stills  Banned  in  England 

Under  a  new  Board  of  Trade  order,  display 
of  photographic  stills  in  connection  with  the 
renting  or  exhibition  of  any  kinematograph  film 
is  prohibited.  The  order,  it  is  said,  was  made 
to  conserve  supplies  of  sensitized  photographic 
materials  in  Great  Britain.  It  applies  to  all 
premises,  including  both  kinemas  and  kinema 
showrooms,  but  does  not  prevent  projection  on 
a  screen  or  the  use  of  kinema  stills  in  business 
negotiations. 


Overseas  Caps  Plug  'Clouds' 

Glamor  of  uniforms  for  youngsters  is  being 
capitalized  by  Warner  Bros,  in  exploitation  of 
"Captains  of  the  Clouds."  To  its  exchanges  for 
theatre  distribution  the  company  has  sent  200,- 
000  dark  blue  overseas  caps  modeled  after  those 
worn  by  members  of  the  Royal  Canadian  Air 
Force.  The  cap  carries  "Captains  of  the 
Clouds"  imprint. 


Unveiled  before  your  wondering  eyes  ♦  ♦  ♦ 

TL  i       \-   I  J 

1  he  romance  of  mystic  India.  ♦  . 

*TTT  ¥    1  1 

I  he  savage  jungle  s  secret  charms .  ♦  ♦ 
in  tliis  new  kind  of  motion  picture 


Directed  by  ZOLTAN  KORDA  •  Screenplay  and  Dialogue  by  LAURENCE  STALLINGS  •  Production  Designed  in  Color  by  Vincent  Korda  •  Released  Thru 


(This  page  is  an  exact  reproduction  of  the  ad  in  Good  Housekee ping.  Page  1  of  this  insert  is  the  Life  ad — and  other  startliri 
pieces  of  copy  in  many  additional  national  publications,  including  a  sensational  adventure-strip  in  the  Metropolitan  Comics  I 


R      end  needed  *    ^,000  *>* 
■  *  *  Reach*09 


March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


'Louisiana  Purchase' 
Campaign  in  Pittsburgh 
Involves  the  Stage  Hit 

During  the  final  week  of  the  stage  presenta- 
tion of  "Louisiana  Purchase"  in  Pittsburgh,  a 
neat  publicity-getting  stunt  was  put  into  effect 
by  Jim  Furman,  Paramount's  district  advertis- 
ing representative,  who  invited  the  stars  of  the 
show — Vera  Zorina.  Victor  Moore,  Irene  Bor- 
doni  and  William  Gaxton— -to  visit  the  Pitts- 
burgh Paramount  Exchange  where  they  were 
hosted  by  Branch  Manager  Dave  Kimelman. 

Just  before  the  movie  version  was  screened 
for  them,  they  posed  for  photographs.  One  of 
these  "shots"  Furman  planted  in  the  Pittsburgh 
Post-Gazette  two  days  following  the  close  of  the 
stage  show  (by  agreement  with  the  stage  show 
manager)  and  a  week  prior  to  the  opening  of  the 
picture  at  Loew's  Penn.  Despite  the  fact  that 
Pittsburgh  papers  usually  avoid  "stunt"  art, 
this  was  one  time  the  exception  rather  than  the 
rule  prevailed.  The  columnist  of  another  paper 
interviewed  Actor  Moore,  with  the  story  ap- 
pearing in  advance  of  the  picture's  opening. 

In  cooperation  with  Manager  Marty  Burnett 
of  Loew's  Penn,  Furman  worked  out  additional 
exploitation  ideas.  One  of  these  was  a  contest 
tieup  with  a  leading  bowling  alley  by  which  ten 
pairs  of  passes  were  given  to  the  five  men  and 
five  women  who  made  the  highest  score  for  the 
week.  The  idea  was  inspired  by  a  still  showing 
two  of  the  picture's  lovelies  bowling.  Involved 
was  a  40x60,  covered  with  stills  from  the  pic- 
ture and  tie-up  copy,  placed  just  inside  the  sec- 
ond-floor entrance  to  the  alley ;  a  22x28,  describ- 
ing the  contest,  at  the  downstairs  entrance ;  a 
22x28.  completely  surrounded  by  stills,  on  the 
bulletin  board  past  which  every  bowler  must 
pass  to  get  to  the  alleys.  Copy  concerning  the 
contest  appeared  on  the  sports  pages  of  all  Pitts- 
burgh papers.  "All  this,"  Furman  reports,  "for 
just  ten  pairs  cf  passes." 

An  entire  window  consisting  of  two  40x60's 
covered  with  stills  and  copy  was  devoted  to  the 
picture  by  one  of  Pittsburgh's  leading  sporting 
goods  stores.  Basis  for  the  tieup  was  a  series 
of  stills  of  the  lovelies  bowling,  riding,  playing 
tennis,  golf,  etc.  (Ed.  Note:  That  Furman' s 
tieups  were  based  on  stills  is  proof  once  more 
that  it  pays  to  study  stills  carefully,  for  more 
often  than  not,  they  provide  the  inspiration  for 
valuable  promotion.) 

Music  and  record  tieups  were  also  promoted, 
a?  well  as  excellent  advance  newspaper  breaks. 

Barrels  and  Street  Corners 

A  number  of  barrels,  brightly  painted  and 
plastered  with  "T-X-T"  warning  signs  were 
placed  on  important  street  corners  for  "Johnny 
Eager"  by  Claire  Southworth,  Bentley.  Mon- 
ongahela,  Pa. 


Timely  'Invaders'  Book  Display 

An  interesting  display  of  timely  books  appeared 
in  the  window  of  the  Putnam  Book  Store  in  ad- 
vance of,  and  during  the  engagement  of  Colum- 
bia's "The  Invaders"  at  the  Capitol.  When  you 
play  the  picture,  show  this  to  the  leading  book 
dealer  in  town. 


Know  Your  Public  and  You  Have  the  Unfailing  Key  to  Audience 
Satisfaction  by  Proper  Program  Construction  and  Presentation 

could  be  advertised  best  in  an  industrial  com- 
munity where  Italian  and  Latin  people  formed 
the  minor  portion  of  the  population  and  the  high 
school  registration  was  large,  as  follows :  ap- 
proach the  Italians  and  Latins  from  the  musical 
angle  as  these  people  have  high  appreciation  of 
that  art;  stress  the  star  value  to  the  high  school 
groups ;  and  depend  on  the  comedy  angle  to 
attract  the  general  run  of  customers.  Your  fea- 
ture usually  contains  three  or  more  different 
elements  of  appeal  that  can  be  diagnosed  to  fit 
particular  groups  in  addition  to  the  general 
avenues  of  sales  approach. 


Fourth  in  a  series  dealing  with  the  ways  and  means  of 
building  programs  to  produce  audience  satisfaction  and 
make  appeal  of  the  show  sufficiently  varied  to  attract  all 
potential  patronage. 

Presentation  of  a  well  balanced  program  is 
individual  in  its  application  to  the  theatre  in 
which  it  is  to  be  shown.  The  manager  must 
of  necessity  know  his  patronage  and  be  familiar 
with  his  public's  outstanding  likes  and  dislikes. 
Of  equal  importance  is  complete  knowledge  of 
the  nationalities,  occupations,  earnings,  and  in- 
clinations of  the  various  groups  from  which  it 
is  possible  for  him  to  attract  patronage. 

With  these  facts  intimately  known  it  is  pos- 
sible to  arrange  a  routine  of  booking  that  will, 
in  a  given  period,  contain  either  feature  film 
or  short  subject  matter  that  will  influence  patron- 
age from  all  elements  of  the  population. 

The  job  of  every  manager  is  to  get  every  pos- 
sible customer  residing  in  the  vicinity  of  his 
theatre  to  attend  his  show  at  least  once.  Theatre 
attendance  is.  to  a  large  extent,  a  matter  of 
habit,  and  there  is  always  the  possibility  that 
once  a  person  is  induced  to  sample  the  com- 
fortable relaxation  and  entertaining  diversion 
of  the  theatre,  he  or  she  will  become  regular  or 
at  least  frequent  customers. 

Plenty  of  Variety  Suggested 

Attention  to  the  construction  of  your  show  will 
enable  you  to  capitalize  to  the  fullest  on  the 
knowledge  you  possess.  Arrange  your  pro- 
gram so  that  it  contains  plenty  of  variety ;  avoid 
duplication  of  star  or  supporting  names ;  guard 
against  the  duplication  of  themes,  such  as  a 
single  reeler  dealing  with  flying  when  you  have 
"Dive  Bomber"  or  a  similar  feature :  include 
subjects  that  are  of  interest  to  factions  that 
might  not  be  attracted  to  the  feature  product. 

Knowledge  of  your  public's  likes  and  dis- 
likes also  will  permit  of  breaking  down  an  ad- 
vertising campaign  that  emphasizes  to  each  group 
the  elements  of  the  program  best  calculated  to 
draw  profitable  response.  For  instance ;  a  musical 
comedy    feature    with    outstanding    star  value 


Good  Idea  for  Wise  Showmen 

Advertising  the  theatre  as  an  institution  and 
plugging  its  attractions  at  the  same  time  are  the 
virtues  of  this  novel  display  in  front  of  Manager 
A.  Easson's  Oakwood,  Toronto,  Canada.  The 
11x14  attraction  cards  are  interchangeable.  The 
institutional  copy  reads:  "I  am  not  a  magician, 
but  we  still  pick  the  best  pictures  in  screen  enter- 
tainment for  Oakwood  patrons." 


Can  Make  Factional  Appeal 

The  great  variety  of  short  subjects  that  are 
now  available  makes  it  possible  for  the  wide 
awake  manager  to  take  advantage  of  occupation, 
travel,  science,  invention  and  so  many  other 
subjects  to  such  an  extent  that  it  is  difficult  to 
conceive  of  a  situation  where  factionl  appeal 
to  practically  all  the  groups  that  comprise  the 
population  of  the  community  cannot  be  made  at 
frequent  intervals. 

One  (we  hope  unnecessary)  admonition  seems 
in  order.  View  your  theatre  as  vou  would  your 
home  and  be  certain  that  everything  to  make 
your  guests  experience  a  feeling  of  complete  and 
enthusiastic  welcome  is  in  evidence. 


Authenticated  Stunts  Used  by  Showmen — 
You  Can  Use  Them  Too — To  Your  Benefit 


A  timely  example  of  how  to  make  your 
supplies  go  further  is  contained  in  a  letter 
from  a  Southern  owner.  The  showman  found 
receipts  on  the  decline  and  decided  to  hold 
midnight  shows  in  an  effort  to  keep  the  black 
ink  flowing.  Being  a  IA  member  he  planned 
to  cut  the  expense  of  the  extra  shows  by 
taking  over  the  booth  personally  for  the 
owl  dates. 

Entering  the  booth  some  15  minutes  before 
opening  he  attempted  to  move  a  box  of 
refuse  and  found  it  unusually  heavy.  Look- 
ing further  he  found  it  to  contain  a  large 
quantity  of  carbon  ends  that  had  been  dis- 
carded by  the  regular  operators.  He  imme- 
diately started  setting  up  the  midnight  show 
on  single  reels  and  reports  that  after  several 
weeks  of  running  these  late  performances 
he  still  has  quite  a  supply  of  carbon  ends 
that  are  of  sufficient  size  to  take  care  of 
single  reels. 

This  is  not  intended  to  be  a  "poke"  at  the 
day  operators.  They  are  right  in  not  taking 
chances  of  flickering  light  and  fadeouts.  But, 
the  idea  of  threading  up  the  shorts  on  single 
reels  and  using  the  discarded  carbons  that  are 
of  sufficient  size  to  properly  handle  a  small 
reel,  is  well  worth  passing  along  in  these 
times  when  every  cut  should  be  taken  to 
curtail  expense. 


Burlesque  Girls  Picket  Palace  in 
Akron  as  'Ball  of  Fire'  Stunt 

Manager  Sid  Holland  of  the  Palace  Theatre, 
Akron,  Ohio,  staged  a  novel  picket  stunt  for 
his  .engagement  of  "Ball  of  Fire."  Holland 
tied  in  with  the  burlesque  strippers  and  chorus 
girls  of  the  Gayety  Theatre  who  picketed  the 
Palace  with  signs  which  stated  that  Barbara 
Stanwyck  was  unfair  to  burlesque  artists.  The 
Akron  Beacon- Journal  covered  the  ballyhoo  and 
used  photographs  and  stories  pertaining  to  it. 


Page  30 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


MARINES  TO  DOMINATE  TRIPOLI'  PREMIERE 

Leathernecks  past  and  present,  high-ranking  Marine  officers  and  detachments  of  Marines  from 
Quantico  and  the  Brooklyn  and  Philadelphia  Navy  Yards  and  members  of  the  Marine  Corps  League, 
an  organization  of  former  devildogs  who  have  seen  service  all  over  the  world,  will  dominate  the  New 
York  gala  premiere  of  "To  the  Shores  of  Tripoli,"  which  opens  at  the  Roxy  Theatre  on  March  25. 
The  League  is  sponsoring  the  premiere  and  will  play  host  to  the  visiting  Marines  and  to  the  stage, 
screen  and  radio  celebrities,  Army  and  Navy  officials  and  other  invited  guests. 

Plans  for  the  occasion  include  an  impressive  massing  of  colors,  the  singing  of  the  Marines'  Hymn 
and  appropriate  sea  songs  by  a  university  glee  club  in  a  tribute  to  the  Corps  and  other  ceremonies, 
and  bands  and  parades  outside  the  theatre  and  the  Roxy  rotunda. 

Members  of  the  Greater  New  York  Detachment  will  attend  the  premiere  en  masse,  Warren  T. 
Abbott,  Commandant  of  the  Detachment,  announced  this  week.  State  and  national  officers  will  also 
be  in  attendance. 

Nation's  Showmen  Putting  Over  Splendid 
Campaigns  on  7The  Vanishing  Virginian' 


Reports  from  various  sections  of  the  country 
indicate  that  showmen  are  putting  across  out- 
standing campaigns  for  the  initial  engagements 
of  "The  Vanishing  Virginian." 

In  Cincinnati,  Manager  Bill  Hastings  of 
the  Grand  Theatre,  and  E.  V.  Dinerman,  ad- 
vertising manager,  with  the  cooperation  of 
MGM  exploiteer  Ted  Morris,  ran  a  press 
screening,  used  radio  spot  announcements, 
spotted  eight-foot  V's  and  cutouts  of  Morgan 
and  Grayson  in  the  lobby  with  red,  white  and 
blue  lights,  sent  special  letters  to  club  and 
church  groups,  distributed  a  novelty  pad 
which  could  be  written  upon  and  then 
raised  to  make  the  writing  vanish. 

In  Altoona,  Pa.,  Manager  David  Murphy  of 
the  State  Theatre,  assisted  by  MGM's  Charles 
Baron,  promoted  an  editorial,  used  75  spot 
radio  announcements,  had  a  stately  Southern 
Colonel  parade  the  streets  and  hand  out  small 
calling  cards  carrying  the  picture,  playdate  and 
time  schedule,  held  a  screening  for  a  cross- 
section  of  citizens  whose  opinions  were  recorded 
on  comment  cards,  displayed  some  of  the  com- 
ments later  in  the  lobby  with  the  invitation  to 
"See  what  these  Altoona  theatregoers  think  of 
'The  Vanishing  Virginian'." 

'Tie  String  Around  Your  Finger  .  .  .' 

In  Iowa,  Manager  Kermit  Carr  of  the 
Paramount  Theatre,  Waterloo,  and  Mark 
Berkheimer,  Marshalltown,  assisted  by 
MGM's  Louis  Hellborn,  conducted  radio 
newspaper  contests  for  the  towns'  typical 
families,  had  patrons  pass  out  small  pieces 
of  strings  to  patrons,  with  a  trailer  instruct- 
ing them  to  "tie  the  string  around  your  fin- 
ger so  you  won't  forget  to  see,  etc." 

In  Montgomery,  Ala.,  Manager  W.  N.  Wolf- 
son  of  the  Paramount  Theatre,  with  the  coop- 
eration of  MGM's  J.  F.  Thames,  Jr.,  landed  a 
"Find  the  Vanishing  Virginian"  newspaper  con- 
test, used  seven  spot  announcements  daily  a 
week  in  advance,  had  various  club  heads  an- 
nounce at  meetings  that  the  picture  was  chosen 
as  the  Movie  of  the  Month  for  January  by 
Parent's  Magazine. 

Club  Woman  Dramatizes  Scenes 

In  Janesville,  Wis.,  the  manager  of  the 
Meyers  Theatre,  assisted  by  MGM's  Louis 
Orlove,  placed  a  24-sheet  in  the  lobby,  had 
a  local  prominent  club  woman  dramatize 
certain  portions  of  the  book  for  radio  pres- 
entation, invited  local  celebrities  to  a  special 
screening,  promoted  a  radio  contest  in  which 
autographed  books  were  given  as  prizes,  ran 
a  series  of  effective  ads,  one  of  which  fea- 
tured a  picture  of  the  local  movie  critic  and 
a  reproduction  of  her  review  endorsing  the 
picture. 

In  Winston-Salem,  N.  C,  Manager  U.  K. 
Rice  of  the  Carolina  Theatre,  assisted  by  MGM's 
Al  Burks,  had  telephone  girls  contact  a  spe- 
cially selected  list  taken  from  club  member- 
ships, held  a  screening  at  the  bar  association 
meeting,  had  the  niece  of  Captain  Yancey  at 
the  fir?t  performance,  posted  announcements  on 


school  bulletin  boards,  used  a  truck  carrying- 
two  24-sheets  as  a  street  ballyhoo,  distributed 
2,000  napkins  carrying  a  large  V  emblem. 

In  Springfield,  Mo.,  Manager  Leon  Robert- 
son of  the  Electric  Theatre,  assisted  by 
MGM's  Claud  Morris,  arranged  a  special 
front  using  the  Old  South  as  a  theme  with 
medallion  airbrush  portraits  of  the  stars  set 
in  recess  and  outlined  by  neon,  received  per- 
mission from  the  city  to  place  patriotic 
shields  on  light  standards,  hired  a  lecturer  to 
deliver  talks  on  the  film  before  the  Kiwanis, 
Rotary  and  civic  clubs,  used  directional  ar- 
rows on  all  highways,  promoted  rose  buds 
from  a  local  seed  company  to  be  presented 
to  all  ladies  leaving  the  theatre.  Copy  on 
card  attached:  "From  Cap'n  Bob  Yancey  of 
Virginia." 


Black's  'Suspicion'  Co-op  Page 
Includes  a  Two  Fold  Contest 

Of  a  two-fold  nature  was  the  cooperative 
page  promoted  by  Manager  Don  Black  of  the 
Heilig  Theatre,  Eugene,  Ore.,  with  the  Eugene 
Daily  Nevus  for  his  showing  of  "Suspicion." 

All  contestants  were  called  on  to  clip  star 
cut-outs,  assemble  and  name  them.  The  second 
phase  of  the  contest  called  for  the  writing  of  a 
slogan  containing  the  word  "suspicion"  for 
each  merchant  represented  on  the  page. 


But  Dogs  Can't  Read  Signs! 

"Reserved  for  Asta"  was  the  sign  used  on  a 
genuine  hydrant  borrowed  from  the  local  High- 
way Department  and  placed  in  front  of  Shea's 
Theatre,  Bridgeport,  Pa.,  by  Vincent  Choate, 
in  advance  of  "Shadow  of  the  Thin  Man." 


He  Lays  Down  on  the  Job 

A  gag  comedy  deserves  gag  exploitation  treat- 
ment, and  Universal's  "Hellzapoppin"  got  just 
that  when  it  played  at  the  Rivoli  Theatre,  La- 
Crosse,  Wis.  Manager  William  Freise  had  a  man 
sleep  on  a  cot  in  front  of  the  theatre,  as  shown 
above.  Sign:  "I  want  to  make  sure  I'm  first  in 
line  to  see  'Hellzapoppin'  when  it  opens  Satur- 
day night." 


Condon  Displays  Starr 
Possessions  in  Lobby 

Patience  and  perseverance  are  the  chief 
weapons  of  the  nation's  successful  showmen, 
not  to  mention  the  importance  of  being  con- 
stantly alert  for  any  tie-up  opportunity  that 
might  come  along. 

When  Manager  Cy  Condon  of  the  Elvada 
Theatre,  Elko,  Texas,  booked  "Belle  Starr"  a 
few  weeks  ago,  he  knew  he  was  'way  behind 
schedule  in  playing  it,  that  theatres  all  around 
him  had  exhibited  it  and  forgotten  it;  but  those 
facts  didn't  deter  him  from  devoting  special  ef- 
fort to  selling  the  film. 

Hearing  that  a  relative  of  Belle  Starr  resided 
in  Elko,  Condon  began  a  search,  located  the 
woman,  a  Mrs.  Jennett  Scott,  youngest  grand- 
daughter of  the  famed  frontier  personality  of 
Civil  War  days.  What  he  wanted — publicity — 
she  would  not  permit. 

Undismayed,  the  alert,  persevering  showman 
again  approached  her,  convinced  her  as  eloquently 
as  he  could  what  a  great  thing  it  would  be  for 
the  public  to  be  able  to  view  articles  of  Starr- 
iania.  She  again  refused,  but  she  finally  gave 
in.  With  her  consent,  Condon  was  able  to  ar- 
range a  lobby  display  that  no  other  exhibitor 
in  the  nation  could  duplicate. 

Included  in  the  exhibit  were  one  of  Belle 
Starr's  own  guns,  her  scrapbook  which  con- 
tained a  lock  of  her  hair,  material  from  one  of 
her  dresses,  a  picture  of  her  and  Sam  Starr  on 
their  wedding  day,  a  note  in  her  own  handwrit- 
ing which  she  successfully  smuggled  from  prison, 
many'  other  pictures  and  poems. 

Crowds  milled  around  the  exhibit  while  it  was 
on  view.  The  local  newspapers  published  front- 
page stories.  People  talked  about  it,  and  also 
about  the  picture.  Condon  was  happy  and  grati- 
fied to  see  the  box-office  reports  each  day  dur- 
ing the  engagement,  for  the  display  and  the  sub- 
sequent publicity  increased  the  "take"  consid- 
erably. 

Would  you  like  to  see  a  picture  of  the  exhibit  ? 
So  would  we,  but  the  Elko  theatremen  was 
forced  to  agree  not  to  take  any  pictures  as  one 
of  the  conditions  of  the  arrangements  he  suc- 
cessfully made  with  the  Starr  descendant  foi 
displav  of  the  material. 


Cashiers  Urged  to  Treat  Patrons 
As  If  They  Were  'Home  Company' 

Cashiers  of  Warner  theatres  in  the  Chicago 
and  Wisconsin  areas  have  been  receiving  sev- 
eral helpful  hints  through  the  company's  house 
organ,  The  Chicago  and  Wisconsin  Manager. 
Some  of  the  hints  appeared  in  STR  some  time 
ago,  but  there  are  still  others  which  managers 
would  do  well  to  show  to  their  own  cashiers. 
Here  they  are : 

A  chain  is  only  as  strong  as  its  weakest 
link.  You  are  the  first  link  in  our  organiza- 
tional chain.  You  go  to  certain  stores  be- 
cause someone  recognizes  you  or  says 
"Hello."  People  love  recognition.  You  are 
the  hostess  of  your  theatre. 

Even  though  you  may  not  be  feeling  well, 
do  not  convey  this  to  the  patrons.  Put  on 
a  good  front.  Treat  patrons  as  if  they  were 
your  company  at  home. 

Goodwill  is  an  asset  that  cannot  be 
purchased  at  a  bank.  It  can  be  acquired  by 
service  and  courtesy.  You  are  the  first  con- 
tact of  the  patron  at  the  box-office  .  .  .  you 
should  radiate  cheer  and  convey  a  welcome 
greeting  to  all. 


Aiello  Stages  'Yell  Contest' 

A  sound  truck  on  the  street,  blaring  out  the 
"Tarzan"  yell  and  inviting  the  public  to  enter 
a  "Yell  Contest,"  was  a  highlight  of  the 
"Tarzan's  Secret  Treasure"  campaign  exe- 
cuted by  Francis  Aiello,  Manos,  A^andergrift, 
Pa.  He  also  planted  a  school  contest  on  "Why 
I  Like  to  See  Tarzan  Pictures." 


Acclaimed  by  laughing 
thousands  at 

RADIO  CITY  MUSK  HALL 

Another  of  the  exceptional  short  feature  surprises 
that  keep  popping  up  in  the  RKO-PATHE  program. 


A  joy-jaunt  with  the  juniors  of  the  jungle 
—  cuddly  lion  cubs,  a  mischievous  monk, 
lovable  lamb  —  and  Shickelgruber,  the 
skunk — getting  into  all  sorts  of  scrapes 
on  a  hookey  holiday  from  the  circus  train 
. . .  Hand-picked  for  the  super-critical  audi- 
ences of  Radio  City  Music  Hall  from  the  best 
of  the  industry's  short  feature  product. 


'4K 


SP0R 


TSC0P£ 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


Your  Layouts  Should  Achieve 
Ultimate  in  General  Appeal 

Good  Appearance,  Effective 
Copy  and  Proper  Proportion 
Mark  Action-Producing  Ads 


Breaking  down  the  advertising  budget  of  al- 
most any  theatre  will  show  that  the  largest 
unit  of  expenditure  is  paid  out  for  newspaper 
advertising  space.  As  such  it  is  deserving  of 
maximum  attention.  Every  inch,  every  word, 
of  newspaper  display  represents  top  cost  and 
should  achieve  the  very  ultimate  in  patron 
appeal. 

All  too  frequently  the  newspaper  receives 
the  least  instead  of  the  most  attention,  due, 
principally,  to  the  fact  that  producers  and 
distributors  provide  a  liberal  number  of  ex- 
amples in  all  sizes  of  advertisements  through 
their  press  books.  The  result  is  that  a  pair 
of  scissors  and  a  paste  pot  often  substitute 
for  careful  analysis  and  intelligent  ad  con- 
struction. The  advertisement  in  the  press 
sheet  is  prepared  primarily  as  a  stimulant  to, 
rather  than  a  substitute  for,  thought.  It  is 
intended  to  illustrate  the  greatest  general 
appeal  and  to  provide  a  basis  for  the  prep- 
aration of  copy  to  fit  the  individual  theatre. 

The  first  step  in  the  preparation  of  a  news- 
paper ad  is  to  analyze  the  entertainment  value 
of  the  product  as  best  calculated  for  appeal  to 
the  people  to  whom  it  is  to  be  sold.  Catch- 
lines  and  descriptive  copy  should  be  composed 
to  fit  this  analysis.  Give  each  word  of  the 
copy  such  consideration  as  will  guarantee  it 
to  contain  the  greatest  possible  "pull"  in  the 
fewest  possible  words.  Never  allow  the  copy 
to  crowd  the  space  it  occupies.  Authors,  direc- 
tors, supporting  players  and  other  elements  all 
have  their  individual  following,  but  theirs  is 
factional  appeal  and  should  be  treated  as  such. 

Display  advertising  should  always  be  directed 
to  the  largest  reading  clientele  of  the  publica- 
tion in  which  it  appears.  If  the  paper  circu- 
lates mostly  among  the  masses,  action  copy, 
flashy  art,  and  bold  layout,  are  best.  Should 
the  paper  cater  to  the  conservative  element, 
copy,  art,  etc.,  should  be  prepared  accordingly. 
Often  two  papers  in  one  town  have  entirely 
different  circulation,  and  display  ads  should  be 
prepared  separately  to  get  the  best  results. 

Try  to  avoid  the  commonplace  in  descrip- 
tion. Search  for  glamorous,  different,  dis- 
tinctive, descriptive  copy.  Take  a  tip  from 
the  mercantile  advertisers  who  depend  on 
glamorous  description  to  sell  the  most  dull 
and  commonplace  of  wares. 

An  inspection  of  merchant  ads  will  show 
how  they  invariably  capitalize  on  the  "lots  for 
little"  or  bargain  angle  that  always  gets  atten- 
tion. They  put  glamor  in  the  copy  for  mops, 
wash  tubs,  and  kitchen  chairs — and  when  a 
night  gown  sale  comes  along  they  go  "all  out" 
with  copy  like  :  "Nighties,  that  give  you  Oomph 
— all  smooth  silk  and  slick  satin  with  filigree 
lace,  top  and  bottom,  and  hand  crocheted  loops 
to  hold  beautiful  belt  of  contrasting  color." 
That  kind  of  copy  makes  the  women  folk  want 
to  throw  their  old  gowns  into  the  ash  can. 
Think  what  those  merchants  would  do  if  they 
had  the  advertising  elements  of  that  one-reel 
short  you  are  sloughing  off. 

The  ad  some  theatres  ran  that  same  day 
probably  read:  "Lois  Love  and  Harry  Hand- 
some in  'Island  Affair,'  a  romance  of  the 
South  Seas  with  shorts  and  news."  Even 
the  addition  of  the  most  obvious  embellish- 
ment would  make  for  more  drama,  for  ex- 
ample: "Lovely  Lois  Love  and  Virile  Harry 
Handsome  Find  a  Rendezvous  with  Love  in 
'Island  Affair,'  a  Breath-taking  Romantic 
Adventure  revealed  against  the  Glamorous 


Backgrounds  of  a  Moon-lit,  Palm  Sheltered 
Tropical  Isle — and  for  added  enjoyment  and 
excitement:  'Miami  Beauties  on  Parade,' 
'Fun  in  the  Rockies,'  Newsreel  filled  with 
Headline  News." 

A  lot  can  be  learned  from  studying  the  mer- 
chant ads.  After  all,  they  too  are  big  spenders 
in  the  matter  of  newspaper  space  and  therefore 
must  apply  experience  and  study  of  what  at- 
tracts the  attention  of  the  largest  number  of 
newspaper  readers. 

STR,  through  the  Advertising  Clinic,  gives 
concrete  examples  of  good  layout.  Adopt  the 
ideas  that  have  been  and  will  continue  to  be 
revealed  in  the  Clinic ;  make  your  ads  so  easy 
to  read ;  so  forceful  in  copy ;  so  pleasing  in 
appearance ;  so  proper  in  proportion,  that,  like 
a  well-proportioned  girl,  they  will  command  a 
second  and  a  third  inspection. 


Reeth  Finds  Chuckle  Ad  Contest 
Improves  Through  Frequent  Usage 

He's  been  using  the  stunt  at  frequent  inter- 
vals for  years,  but  Manager  Fred  Reeth  of  the 
Neenah  Theatre,  Neenah,  Wis.,  says  it  improves 
with  use.  For  the  newspaper,  it  provides  a 
good  reading  public  for  the  classified  ads ;  for 
the  theatre,  a  lot  of  free  publicity. 

The  stunt :  When  Reeth  sees  a  picture  he 
wants  to  plug,  he  ties  in  with  The  Daily  News- 
Times  for  a  Chuckle  Ad  Contest  in  which 
twelve  ticket,  are  awarded  the  winners.  To 
compete,  readers  are  required  to  pick  individual 
lines  from  the  various  classified  ads  and  put  the 
four  or  more  lines  together  to  form  a  humorous 
or  even  ridiculous  ad.  Lines  containing  names 
of  advertisers  are  barred. 

Sample :  'Wanted — Girl  for  housework  on 
used  sewing  machine  completely  equipped  with 
radio,  shower  bath  and  garage."  Another :  "Will 
the  person  who  picked  up  over  100  used  cars 
and  trucks  see  us  when  in  need  of  hides  and 
furs  ?" 

Reeth  believes  the  exhibitors  in  various  parts 
of  the  country  will  want  to  give  the  gag  a  try, 
so  he  passed  it  on  to  us  to  pass  along  to  you. 


Hobbies  and  Interests  That  Weaned  People  from  Films 
Can  be  Capitalized  to  Win  Back  Those  Lost  Customers 


Continuing  a  series  of  discussions  on  the  profits  to  be 
gained  and  methods  employed  in  making  the  theatre  more 
popular  through  institutional  selling. 

The  need  for  the  theatre  to  exert  every  effort 
to  attract  the  interest,  and  create  the  favor,  of 
special  groups  of  potential  patrons  whose  hob- 
bies, avocations,  studies,  or  other  activities  have 
become  habits  that  weaned  them  from  the  thea- 
tre as  a  source  of  diversion,  is  becoming  more 
acute  as  the  varied  war  emergency  effort  moves 
from  the  passive  to  the  active  state. 

The  theatre  lobby,  lounge,  mezzanine  prome- 
nade, and  staircase  walls  offer  marvelous  possi- 
bilities of  cooperation  with  these  groups  in  a 
manner  that  practically  guarantees  the  attend- 
ance of  their  members  and  is  certain  to  pay  long 
time  dividends  in  good  will. 

The  membership  of  such  factions  is  very  sel- 
dom of  sufficient  size  to  permit  of  their  leasing 
an  auditorium  or  other  public  place  in  which  to 
exhibit  samples  of  their  work  or  hobbies.  The 
theatre  manager  who  offers  facilities  for  such 
exhibition  is  in  the  enviable  position  of  not  only 
acknowledging  the  importance  of  their  respec- 


tive efforts  but  of  flattering  the  activity — and 
flattery  never  fails. 

The  activities  are  so  many  and  varied  that 
examples  are  superfluous  but  a  few  suggestions 
of  potential  cooperation  are  offered :  Art  groups 
are  sure  to  be  interested  in  displaying  their  work- 
on  the  walls  and  on  easels  in  the  lobby.  The 
Garden  Clubs  are  naturals  for  home  grown 
flower  displays.  The  Red  Cross  is  always 
interested  in  showing  charts  of  their  many  local 
endeavors  and  will  supply  uniformed  attendants 
to  explain  the  work  and  solicit  new  members. 
Rural  cooperation  is  certain  to  result  from  a 
display  of  farm  products  with  prizes  to  winning 
growers  (the  prizes  to  be  promoted  from  local 
merchants).  Mechnical  displays  of  the  work 
of  hobbyists  is  certain  to  get  a  lot  of  attention. 
Every  town  has  a  group  of  philatelists,  or  stamp 
collectors,  who  are  anxious  to  have  their  albums 
shown.  Camera  Clubs  are  enthusiastic  about 
lobby  shows. 

Groups  Become  Salesmen 

This  type  of  cooperation  requires  little  effort 
on  the  part  of  the  manager  other  than  super- 
vising the  members  in  placing  the  displays.  The 
heads  of  the  groups  should  be  prevailed  upon 
to  approach  the  newspaper  for  the  editorial 
space  necessary  to  advertise  the  showing.  Be 
certain  that  you  place  proper  restrictions  on 
the  space  to  be  allotted  the  showing  and  the 
manner  in  which  the  exhibit  is  to  be  handled. 
Neatness,  cleanliness,  and  attractive  accessories 
are  very  important. 

Remember  your  lobby  is  your  most  important 
show  window  and  the  more  people  you  can  get 
to  look  at  your  coming  merchandise,  regardless 
of  the  means  used  to  attract  their  attention,  the 
better  chance  you  have  of  consistently  profitable 
business.  The  natural  reward  for  this  effort  is 
the  lasting  friendship  of  the  members  of  the 
groups  you  favor  and  the  fact  that  you  have 
broken  up  the  stay-at-home  habit  and  made 
them  theatre  conscious. 


Waiting  for  'A  Bedtime  Story' 

Exhibited  in  the  lobby  of  Loew's  Rochester, 
Rochester,  N.  Y.,  this  display  on  Columbia's  "A 
Bedtime  Story"  featured  a  doll  and  bed,  pictures 
of  Fredric  March  and  this  caption  on  the  wall: 
"Loretta  Young  waiting  for  Fredric  March  to 
tell  her  'A  Bedtime  Story'."  Credit  Lester 
Pollock. 


'Pin  the  Chevrons  on  Me' 

A  cutout  of  Wallace  Beery  in  his  "Bugle 
Sounds"  uniform  was  placed  in  the  lobby  of 
Loew's  Aldine,  Wilmington,  by  Edgar  Doob  and 
free  admissions  were  awarded  those  who  could 
pin  a  set  of  chevrons  on  Beery's  sleeve  while 
blindfolded. 


0'v*c 


You  know  they're  good 
. . .  they  were  made  by 


Page  34 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


Scattergood  Rides  High 

(Continued  from  Page  21) 

attempts  to  regain  possession  of  the  farm  are 
futile,  but  Kibbee  finds  a  method  which 
makes  the  rich, society  woman  glad  to  accept 
the  prize  money  as  payment. 

Comment:  Granted  that  the  Scattergood 
series  are  no  great  shakes  when  compared 
to  higher-budgeted  entertainments,  neverthe- 
less they  fill  the  needs  of  small-town  exhibi- 
tors whose  patrons  glory  in  down-to-earth 
stories  about  people  like  themselves.  The 
latest  follows  the  trend  established  by  its 
predecessors:  recounting  the  good  deeds  of 
the  small  town  merchant  who  is  happiest 
when  helping  others  to  be  happy.  The  role 
is  tailor-made  for  Guy  Kibbee's  talents;  he  is 
Scattergood.  In  supporting  roles,  Jed  Prouty, 
Dorothy  Moore,  Charles  Lind,  Kenneth 
Howell,  Regina  Wallace,  Paul  White  and 
Phillip  Hurlio  perform  adequately,  though 
not  compellingly,  a  defect  that  will  be  over- 
looked by  the  average  moviegoer.  Exhibi- 
tors in  small  towns  will  find  a  program 
topped  by  this  picture  and  supported  by  a 
western  ideal  week-end  entertainment  for  the 
localites  and  amusement-seeking  farmers  and 
their  families  from  the  countryside.  In 
larger  communities,  "Scattergood  Rides 
High"  should  provide  popular  support  for  a 
stronger  feature.  The  title  character  is  so 
well  known  that  exploitation  built  around 
him  should  attract  the  myriad  followers  of 
the  Clarence  Budington  Kelland  stories. 

Catchline:  "The  lovable  Scattergood's 
scattering  happiness  again  ...  in  a  warm, 
human  story  for  the  entire  family." 


Klondike  Fury 

Monogram  Drama  68  mins. 

(Nat'l  Release,  March  20) 

AUDIENCE  SLANT:  (Adult)  Crammed 
with  good  entertainment  for  the  masses. 

BOX  OFFICE  SLANT:  A  better-than- 
average  program  feature  that  may  prove 
suitable  for  top  billing  in  some  spots. 

Cast:  Edmund  Lowe,  Lucile  Fairbanks,  Bill  Henry, 
Ralph  Moigan.  Robert  Middlemass,  Jean  Brooks, 
Mary  Forbes.  Vince  Barnett,  Clyde  Cook.  Marjorie 
Wood,  Kenneth  Harlan.  Credits:  Directed  by  William 
K.  Howard.  Screenplay  by  Henry  Blankfort.  From 
the  story,  "Klondike,"  by  Tristram  Tupper.  Photo- 
graphed by  L.  William  O'Connell.  Musical  direction, 
Edward  Kay.  Produced  by  Maurice  King.  Associate 
Producer,  Franklin  King. 

Plot:  An  unsuccessful  operation  breaks  a 
doctor  who  leaves  by  plane  to  join  the  U.  S. 
ferry  command.     The  plane  crashes  in  the 


Klondike  where  he  is  confronted  with  the 
need  of  performing  a  similarly  dangerous  op- 
eration. When  this  is  successful,  the  local 
doctor  accompanies  him  back  to  civilization, 
resolved  that  he  is  restored  to  his  rightful 
place  in  the  profession. 

Comment:  Credit  another  better-than-aver- 
age  program  feature  to  the  King  Brothers, 
who  seem  to  be  headed  for  bigger  and  better 
things  in  the  industry.  This  is  their  third 
and  most  ambitious  production,  and  like  the 
others,  it's  crammed  with  good  entertain- 
ment for  the  masses,  and  may  prove  suit- 
able for  top  billing  in  some  spots.  Success 
of  the  film  is  due  to  the  expert  direction  of 
William  K.  Howard  and  the  fine  work  of 
the  cast  which  is  headed  by  Edmund  Lowe, 
Bill  Henry,  Lucile  Fairbanks  and  Ralph 
Morgan.  They  all  turn  in  a  grand  style  of 
trouping.  A  crack  job  of  music  by  Edward 
Kay  adds  to  the  picture's  worth.  Scripting 
and  photography  are  on  a  high  order.  Per- 
sons who  have  visited  the  Klondike  might  be 
your  guests  on  opening  night.  Street  bally- 
hoo can  consist  of  men  attired  in  fur  trap- 
pers' costumes.  This  can  also  be  sold 
through  doctors  and  nurses  with  personal 
letters.  Arrange  spot  announcements  before 
and  after  the  weekly  radio  show,  "Captain 
Flagg  and  Sergeant  Quirt,"  starring  Ed- 
mund Lowe. 


North  of  the  Rockies 

Columbia  Western  60  mins. 

(Nat'l  Release,  Apr.  2) 

AUDIENCE  SLANT:  (Family-  Stacks 
up  as  a  swell  dish  for  the  horse-opera  fans. 
An  outstanding  type  of  outdoor  entertain- 
ment. 

BOX  OFFICE  SLANT:  Should  do  a 
good  share  of  business  wherever  Westerns 
thrive. 

Cast:  Bill  Elliott,  Tex  Ritter,  Frank  Mitchell,  Larry 
Parks,  Earl  Gunn,  John  Miljan,  Ian  MacDonald,  Shir- 
ley Patterson,  Lloyd  Bridges,  Art  Dillard,  Dave 
Harper.  Credits:  Directed  by  Lambert  Hillyer.  Origi- 
nal screenplay,  Herbert  Dalmas.  Director  of  pho- 
tography. George  Meehan.    Producer,  Leon  Barsha. 

Plot:  The  Northwest  Mounted  Police  are 
having  trouble  with  fur  bandits  along  the 
border.  A  sergeant  following  their  trail 
comes  into  contact  with  an  American  cow- 
boy, whom  he  suspects.  However,  after 
plenty  of  trouble,  they  help  each  other  solve 
the  mystery  and  apprehend  the  gang. 

Comment:  Here's  a  good  all-round  West- 
ern that  stacks  up  as  a  swell  dish  for  the 
horse-opera  addicts;  a  picture  that  will  place 
this  series  way  up  on  top.  .  It's  a  bang-up, 
knock-'em-down  action  opus  with  plenty  of 
hard  riding,  gun  play  and  fist  fights  that 
keep  things  moving  in  an  interesting  manner 
from  beginning  to  end.  An  outstanding  type 
of  outdoor  entertainment.  Bill  Elliott  and 
Tex  Ritter  turn  in  nice  performances  aided 
by  a  group  of  seasoned  supporting  players. 


Ritter  sings  three  tuneful  numbers  in  his 
usual,  capable  manner.  The  picture  bene- 
fits from  expert  direction  by  Lambert  Hillyer 
and  a  perfect  production  supervision  job  by 
Leon  Barsha.  Quality  photography  of  the 
well  selected  scenic  backgrounds  is  a  big 
help  to  the  finished  product.  Western  dress- 
up  of  front  and  lobby  is  recommended.  Dis- 
play can  be  augmented  with  a  display  of 
furs.  You  can  advertise  this  as  outstanding 
action  fare,  stressing  the  two  stars'  popu- 
larity. 

Catchline:  "On  the  trail  of  a  fur-smuggling 

gang." 

These  Showmen  Wo  n 
MGM  Ho  nor  Roll  Buttons 

The  Winnah:  Frank  W.  Miller,  Metropoli- 
tan Theatre,  Morgantown,  W.  Va.,  honored 
for  the  third  time. 

For:  His  outstanding  promotion  of 
"Smilin'  Through." 

Campaign  Highlights:  The  film's  run  was 
characterized  as  "Smile  Week"  and  cards 
were  handed  out  in  advance  by  ushers  with 
copy  to  that  effect.  When  the  local  Ordi- 
nance Works  was  dedicated,  the  theatre  had 
a  float  in  the  parade  commending  the  local 
organization  for  "having  come  'Smilin' 
Through'  with  FDR  so  promptly."  Miller 
also  used  a  roving  reporter,  who  asked  ques- 
tions about  the  picture  and  distributed  guest 
tickets  to  those  giving  the  best  answers. 
Window  displays,  florist  tie-ups,  a  "smile  con- 
test" and  radio  plugs  rounded  out  the  cam- 
paign. 


The  Winnah:  Paul  O.  Klingler,  Rialto 
Theatre,  Lewistown,  Pa. 

For:  His  outstanding  campaign  for  the 
world  premiere  of  "Joe  Smith,  American." 

Campaign  Highlights:  A  special  front, 
highlighted  by  giant  9-foot  cutouts  of  a  de- 
fense worker — a  "Hero  in  Overalls" — and  a 
soldier  in  uniform,  provided  the  theme  of 
Klingler's  selling.  Constructed  of  plywood, 
the  display  also  featured  miniature  bombers 
flashing  through  "clouds"  and  a  replica  of 
the  nation's  Capitol  dome  atop  the  box-office. 

All  the  Joe  Smiths  in  the  county  were  ad- 
mitted gratis  upon  presentation  of  proper 
identification. 

Red,  white  and  blue  blotters  were  inserted 
in  the  pay  envelopes  of  all  employes  of 
Standard  Steel,  Lewistown's  largest  plant. 
The  blotters  carried  a  picture  of  Uncle  Sam, 
with  copy  reading:  "He  salutes  YOU  for  the 
great  work  you  are  doing  in  National  De- 
fense!" followed  by  picture  and  playdate 
credits. 

A  parade  to  the  theatre,  including  the  lo- 
cal Veterans  of  Foreign  Wars  band  and 
troops  of  Boy  and  Sea  Scouts,  preceded  the 
premiere,  with  a  band  concert  in  front  of 
the  theatre  one  of  the  features.  Opening 
festivities,  with  civic  and  defense  leaders  in- 
terviewed, were  broadcast  from  the  lobby. 

All  schools  in  the  county  were  contacted  by 
the  State  Chairman  of  the  American  Legion 
Boy  Scout  Activities,  who  spoke  to  student 
assemblies  and  faculty  groups. 


The  Winnah:  Ed  Fisher,  Loew's  Cleve- 
land publicist,  Cleveland,  O. 

For:  His  promotion  of  "Babes  on  Broad- 
way." 

Campaign  Highlights:  With  the  first  prize 
a  trip  to  New  York  City,  a  talent  contest 
featured  Fisher's  selling.  Auditions  were 
held  in  the  main  ballroom  of  a  prominent 
hotel.  The  local  Press,  which  cooperated  fully, 
carried  stories  and  art  daily,  with  special  dis- 
patches about  the  winner  during  the  New  York 
visit.  Ten  thousand  heralds,  plugging  the 
picture  and  Liberty's  Mickey  Rooney  biography, 
were  inserted  in  copies  of  the  magazine. 


Lobby  Display 
Stirs  Interest 

Pointing  up  the  strange 
characters,  the  star  val- 
ues, the  greatness  of  the 
picture  and  its  sterling 
cast,  as  well  as  linking 
it  with  the  best-selling 
novel  by  Henry  Beila- 
mann,  this  attractive  and 
provocative  display  was 
on  view  in  the  lobby  of 
the  Boyd  Theatre,  Phila- 
delphia, in  advance  of 
the  showing  of  Warners' 
"King's  Row"  there.  It 
occasioned  considerable 
comment,  built  patron- 
age for  the  playdate. 


TOM  BROWN  •  BILLY  GILBERT 
RUTH  TERRY 

THURSTON  HALL  •  ELISHA  COOK,  JR. 
JERRY  LESTER  •  MILDRED  COLES 
HAROLD  HUBER 
and  SKINNAY  ENNIS  AND  HIS  BAND 

ALBERT  S.  ROGELL— Director 
Screen  Play  by  Art  Arthur,  Albert  Duffy  and  Max  Lief 
.  Based  on  a  Story  by  Mauri  Grashin  and  Robert  T.  Shannon 


BuflLS.  defense  Bonds 


Page  36 

SHOWMEN'S  TRADE 

REVIEW 

March  21,  1942 

'    .        •          .  ..... 

€jI  €ji  €jI 4 

STR  West  Coast  Offices 

Guaranty  Building         6331  Hollywood  Blvd. 

Hollywood.  Calif. 

Telephone  Hollywood  139C 

PROGRAM  NOTES  FROM  THE  STUDIOS 

Runyon  Sets  Production  Debut/  Taurog  Megs  'Yank  at  Eton'; 
'Hitler's  Valet'  Rolls;  L  esser  Closes  RKO  'Tarzan'  Deal 


Damon  Runyon,  noted  columnist  and  short 
story  writer,  returned  to  RKO  from  Florida 
to  ready  his  production  debut,  "It  Comes  Up 
Love,"  which  starts  April  6  with  Henry 
Fonda  and  Lucille  Ball  in  the  top  roles. 
Irving  Reis  directs. 


First  picture  in  which  Freddie  Bartholo- 
few  will  appear  under  his  new  Columbia 
contract  will  be  "Junior  Generals,"  currently 
being  authored  by  Jerry  Breckenridge  and 
Robert  Lee  Johnson.  Bartholomew  has  done 
two  pictures  for  the  studio  within  the  past 
few  months.  "Naval  Academy"  and  "Cadets 
on  Parade." 

Gregory  Ratoff,  now  directing  "Strictly 
Dynamite"  at  20th  Century-Fox,  will  move 
his  company  to  Calabases  for  several  days 
of  exteriors.  The  picture  co-stars  Betty 
Grable,  Victor  Mature  and  John  Payne. 


"Beyond  the  Great  Divide,"  next  Gene 
Autry  starrer,  is  scheduled  to  go  before  the 
cameras  next  week  under  the  direction  of 
William  Morgan.  Autry  recently  completed 
"Home  in  Wyoming." 


Direction  of  MGM's  "A  Yank  at  Eton," 
Mickey  Rooney  starrer,  has  been  assigned  to 
Norman  Taurog,  who  expects  to  get  the 
picture  rolling  within  the  next  month. 


Sidney  Blackmer  and  Rose  Hobart  have 
the  leading  roles  in  PRC's  "Gallant  Lady," 
which  starts  late  this  month  under  the  di- 
rection of  William  Beaudine.  Jane  Novak 
returns  to  the  screen  in  one  of  the  top  roles. 


Diana  Barrymore  will  play  the  lead  in 
Universal's  "Boy  Meets  Baby,"  Henry  Kos- 


Trouble  With  Her  Socks 

All  bundled  up  and  ready  to  go  for  her  next 
scene  in  Republic's  "Girl  from  Alaska,"  Jean 
Parker  suddenly  has  trouble  with  her  woolen 
socks.  Ray  Middleton  offers  self  as  leaning  post 
while  Jean  remedies  the  situation. 


ter's  next  directorial  chore  at  the  studio. 
Filming  starts  as  soon  as  Miss  Barrymore 
completes  her  work  in  "Eagle  Squadron," 
currently  before  the  cameras. 


Jack  Donahue  was  assigned  by  Paramount 
to  do  the  dance  numbers  for  "Priorities  of 
1942,"  musical  which  Albert  S.  Rogell  will 
direct.  Ann  Miller,  Betty  Jane  Rhodes, 
Johnnie  Johnston,  Jerry  Colonna  and  Vera 
Vague  will  have  top  roles  in  the  film. 


Florence  Bates  is  the  newest  addition  to 
the  cast  of  "The  Moon  and  Sixpence,"  Loew- 
Lewin  production  for  United  Artists  release. 
George  Sanders,  Herbert  Marshall,  Doris 
Dudley  and  Albert  Basserman  top  the  play- 
ers in  the  picture. 


Helene  Costello,  former  motion  picture 
star,  is  making  a  comeback  to  films  in  a 
small  role  in  Samuel  Goldwyn's  "The  Pride 
of  the  Yankees."  Her  last  picture  was  "Riff- 
Raff,"  with  Jean  Harlow  and  Spencer  Tracy, 
made  in  1935. 


Director  Clarence  Brown  has  purchased 
the  screen  rights  to  "Resin-Puss."  the  new 
novel  by  Art  James,  veteran  sports  writer. 
Brown  is  considering  independent  production 
of  the  picture  for  release  through  a  major 
studio.  The  story  concerns  a  young  prize- 
fighter who  makes  a  career  of  losing  to  his 
opponents. 


Elizabeth  Patterson  has  been  assigned  to 
portray  the  role  of  Mark  Twain's  mother 
in  "The  Adventures  of  Mark  Twain,"  which 
Jesse  L.  Lasky  will  produce  for  Warner 
Bros.  Olivia  de  Havilland  plays  Twain's 
wife,  and  is  the  only  other  member  of  the 
cast  set  to  date. 


"Hitler's  Valet"  has  been  set  as  the  title 
of  Hal  Roach's  current  streamlined  feature 
which  Gordon  Douglas  is  directing.  The  cast 
is  headed  by  Bobby  Watson,  Joe  Devlin, 
George  E.  Stone  and  Herman  Bing. 


Richard  Arlen  has  been  signed  by  Pine- 
Thomas  Productions  to  star  in  four  pic- 
tures, first  of  which  will  be  "Hell  Drivers.'' 
Arlen  will  also  appear  with  Chester  Morris, 
Jean  Parker  and  Arline  Judge  in  "Wrecking- 
Crew." 


Joan  Curtis,  formerly  known  as  Clarene 
Curtis,  will  be  seen  in  the  feminine  lead  in 
"Where  Trails  End,"  eighth  in  the  Mono- 
gram series  starring  Tom  Keene. 


RKO  will  distribute  two  "Tarzan"  pic- 
tures starring  Johnny  Weissmuller  and  Mau- 
reen O'Sullivan,  to  be  produced  independently 
by  Sol  Lesser.  The  first  is  set  to  go  before 
the  cameras  in  June,  and  the  second  will 
start  in  September. 


WANDERING 

AROUND 
HOLLYWOOD 


The  film  version  of  the  George  S.  Kauf- 
man-Moss Hart  play,  "George  Washington 
Slept  Here,"  has  been  definitely  set  as  the 
first  Jack  Benny  vehicle  at  Warner  Bros., 
with  William  Keighley  directing.  The  pic- 
ture starts  within  the  week  .  .  .  and  Jack  is 
currently  preparing  for  the  film  with  daily 
naps. 


Six  bloodhounds,  making  their  movie  de- 
buts, showed  so  much  enthusiasm  while  chas- 
ing Cary  Grant  across  the  "Three's  A 
Crowd"  set  at  Columbia  that  George  Stevens, 
the  producer-director,  has  added  additional 
scenes  to  the  picture  ...  in  which  the  hounds 
also  chase  Ronald  Colman  and  Jean  Arthur. 
Lucky  hounds!!! 

Loew-Lewin  are  in  the  market  for  a  girl 
who  can  look  like  a  South  Seas  enticer  in 
makeup  .  .  .  and  not  like  a  Hollywood  glam- 
our girl  in  the  raw.  We  don't  get  it. 


We  ran  into  Lou  Costello,  who  gave  us 
the  impression  that  he  was  trying  to  steal 
our  now  famous  "gravel"  throat  .  .  .  ex- 
clusive with  Andy  Devine  and  the  "Oldtimer." 
All  kidding  aside,  Lou,  you  sounded  just 
like  us,  or  was  it  the  old  Staten  Island  ferry 
on  a  foggy  day.  We'll  be  seeing  you  on 
the  set  soon. 


Rubber-ing  it  in.  Roy  Rogers  now  makes 
the  trip  from  his  home  to  the  Republic 
studio  by  bicycle  .  .  .  and  Judy  Canova  is 
shopping  for  a  farm-house  within  bicycling 
distance  of  the  studio.  We're  now  waiting  to 
hear  from  Smiley  Burnette. 


We  recently  walked  along  Hollywood 
Boulevard  with  Harry  "Pop"  Sherman,  who, 
we  have  an  idea,  would  love  to  open  a 
Western  Theatre  on  the  main  stem.  If 
we're  not  out  of  line  in  our  thoughts,  how 
about  calling  it  "The  Hoppy." 


Here's  a  quote  from  the  speech  given  by 
Cecil  B.  De  Mille  at  his  Thirtieth  Anni- 
versary Luncheon,  which  rates  a  repeat. 
"I'll  consider  myself  highly  honored  if,  in 
that  distant  day,  some  historian  comes  across 
a  vague  reference  to  a  fellow  named  De  Mille, 
who  must  have  been  a  very  clean  man  be- 
cause he's  always  mentioned  in  connection 
with  bathtubs." 


Tim  Holt  Returns  to  Saddle 

Tim  Holt,  who  left  Western  roles  to  play  a 
leading  part  in  Orson  Welles'  "The  Magnificent 
Ambersons,"  returns  to  the  saddle  for  six  new 
outdoor  action  features  to  be  produced  by  RKO 
during  its  1942-43  production  year.  Studio 
executives  point  out  that  his  resumption  of 
Western  roles  will  not  preclude  Tim's  avail- 
ability for  other  productions. 


eft  Good  Fellows  Get  Togetk 


On  March  1st,  National  Screen  Service  began  to  sell  and 
distribute  all  M-G-M  Standard  Accessories  through  its 
31  branches  .  .  .  and  on  the  same  rental  basis  that 
has  already  proved  so  popular  and  economical.  •  We  wel- 
come this  new  association  and  know  that  it  will  provide 
benefits  for  all.  •  It's  a  NATURAL  for  better  business! 


Page  38 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


Hollywood  Observes  Its  Natal  Day 

Thirty  years  of  effort  in  the  motion  picture  producing  field  by  Cecil  B.  De  Mille  and  Paramount  Pictures 
resulted  in  a  celebration  this  week  in  a  historic  barn  which  was  Hollywood's  first  movie  studio,  when 
stars  of  the  present  and  past,  leaders  in  the  film  industry  and  civic  pacemakers  in  the  screen  capital 
joined  in  observing  the  thirtieth  anniversary  of  De  Mille's  beginning  as  a  film  producer,  on  the  occasion 
of  the  premiere  of  his  newest  production,  "Reap  The  Wild  Wind."  More  than  100  screen  notables  of 
today  and  yesteryear  were  present.  A  plaque  commemorating  the  barn  as  Hollywood's  first  studio  was 
placed  above  the  portals  of  the  building  as  a  feature  of  the  celebration.  Left  to  right,  seated:  Cecil  B. 
De  Mille,  Y.  Frank  Freeman,  Louis  B.  Mayer;  Standing:  Samuel  Goldwyn,  Jesse  Lasky. 


HOLLYWOOD 
STUDIO 
ROUND-UP 

Eight  new  pictures  started  this  week: 
COLUMBIA 

HE'S  MY  OLD  MAN — Principals:  Pat  O'Brien. 
Glenn  Ford,  Evelyn  Keyes.    Director,  Sidney  Salkow. 


METRO-GOLDWYN-MAYER 

PIERRE  OF  THE  PLAINS — Principals :  John  Car- 
roll, Ruth  Hussey,  Bruce  Cabot.  Director,  George  B. 
Seitz. 

MONOGRAM 

WHERE  TRAILS  END — Principals:  Tom  Keene, 
Joan   Curtis.    Producer-Director,   Robert  Tansey. 

CORPSE  VANISHES — Principals:  Bela  Lugosi,  Joan 
Barclay,  Gwen  Kenyon,  Luana  Walters.  Director, 
Wallace  Fox. 


PARAMOUNT 

MAJOR  &  THE  MINOR — Principals:  Ginger  Rog- 
ers, Ray  Milland.  Dorothy  Comingore,  Robert  Bench- 
ley.   Director,  Billy  Wilder. 


REPUBLIC 

REMEMBER  PEARL  HARBOR— Principals :  Don 
"Red"  Barry,  Fay  McKenzie,  Alan  Curtis,  Maynard 
Holmes.    Director,  Joseph  Santley. 


UNITED  ARTISTS 

HITLER'S  VALET— Principals :  Bobby  Watson,  Joe 
Devlin,  George  E.  Stone,  Herman  Bing.  Director, 
Gordon  Douglas. 

MOON  &  SIXPENCE — Principals:  George  Sanders, 
Herbert  Marshall,  Doris  Dudley,  Albert  Basserman. 
Director,  Albert  Lewin. 


Trio  Added  to  "Old  California" 

Dick  Purcell,  Edgar  Kennedy  and  Patsy 
Kelly  have  been  added  to  the  cast  of  Republic's 
"In  Old  California,"  which  top-lines  John 
Wayne,  Binnie  Barnes  and  Albert  Dekker. 
William  McGann  is  directing  for  Producer 
Robert  North. 


"Time  Bomb"  on  Mono.  Schedule 

"Time  Bomb,"  story  dealing  with  enemy 
sabotage  in  war  time,  has  been  purchased  by 
Monogram,  and  is  scheduled  to  be  one  of  Pro- 
ducer Lindsley  Parsons'  early  pictures  on  the 
1942-43  program.  The  yarn  is  an  original  by 
Scott  Littleton. 


"Ready  Money"  in  Musical  Form 

"Ready  Money,"  the  James  Montgomery  stage 
hit  of  twenty-five  years  ago,  will  be  filmed  by 
Paramount  in  musical  form,  it  was  announced 
by  Executive  Producer  B.  G.  De  Sylva.  No 
cast  assignments  have  been  set  yet  for  the 
picture,  but  Fred  Kohlmar  was  assigned  as 
associate  producer.  It  was  not  a  musical  when 
first  put  on. 


Salkow  Guns  "He's  My  Old  Man" 

Director  Sidney  Salkow  gave  the  "go"  signal 
to  Columbia's  "He's  My  Old  Man,"  story  with 
an  aviation  background  with  Pat  O'Brien,  Glenn 
Ford  and  Evelyn  Keyes  in  the  stellar  roles. 
Salkow  recently  completed  "Adventures  of 
Martin  Eden,"  one  of  the  studio's  outstanding 
features  of  the  current  season. 


Corn  Off  the  Cob 

After  four  days  of  rehearsals,  Dennis  Morgan 
and  Jack  Carson  completed  preparations  for 
the  filming  of  a  corny,  small-time  vaudeville 
dance  routine  for  "The  Hard  Way,"  at  Warner 
Bros.  Vincent  Sherman  is  directing.  The  cast 
also  includes  Ida  Lupino,  Joan  Leslie  and 
Gladys  George. 


Mamoulian  on  Script  Hunt 

Rouben  Mamoulian,  director  of  "Rings  On 
Her  Fingers"  for  20th  Century-Fox,  plans  a 
flying  trip  to  New  York  on  a  play-seeing, 
story-seeking  junket.  Mamoulian  is  in  the 
market  for  a  topical  comedy  story. 


Thorpe  on  Vacation 

Director  Richard  Thorpe,  pending  his  next 
assignment  at  MGM,  has  headed  for  a  vacation 
in  Arizona.  Thorpe  recently  completed  "Tarzan 
Against  the  World." 


MAN  WHO  WOULDN'T  DIE  (20th-Fox) 
Mystery.  Principals:  Lloyd  Nolan,  Marjorie 
Weaver,  Helene  Reynolds,  Henry  Wilcoxon, 
Richard  Derr,  Paul  Harvey.  Plot:  A  mil- 
lionaire industrialist,  married  for  the  second 
time,  is  being  blackmailed  by  an  unknown 
who  claims  he  is  a  government  agent.  Lloyd 
Nolan  is  brought  into  the  case  by  the  mil- 
lionaire's daughter,  who  introduces  him  as 
her  husband.  Dead  bodies,  empty  graves  and 
other  eerie  things  appear  before  Nolan  solves 
the  mystery  and  turns  the  culprit  over  to 
the  police.  Director,  Herbert  I.  Leeds. 

MRS.  WIGGS  OF  THE  CABBAGE 
PATCH    (Para.)    Drama.    Principals:  Fay 

Bainter,  Carolyn  Lee,  Hugh  Herbert,  Bar- 
bara Jo  Allen,  Barbara  Britton,  Betty 
Brewer,  Mary  Thomas,  Billy  Lee.  Plot: 
This  is  a  favorite  American  classic.  It  is  the 
story  of  a  mother  and  her  flock  of  children 
who  can  laugh  at  their  own  struggles  against 
poverty.  Associate  Producer-Director,  Ralph 
Murphy. 

GRAND  CENTRAL  MURDER  (MGM) 
Mystery.  Principals:  Van  Heflin,  Virginia 
Grey,  Patricia  Dane,  Sam  Levene.  Plot:  A 
beautiful  gold-digging  actress  is  found  dead 
in  a  private  car  at  a  railroad  terminal.  Her 
body  is  discovered  under  the  shower,  by  the 
millionaire  with  whom  she  was  about  to 
elope.  A  series  of  bewildering  accusations 
follow,  in  which  everyone  who  has  ever 
known  her  recites  a  story  tending  to  incrimi- 
nate someone  else.  A  detective  finally  shows 
how  the  crime  was  committed,  at  the  same 
time  proving  his  own  innocence.  Director, 
S.  Sylvan  Simon. 

SUBMARINE  RAIDER  (Col.)  Drama. 
Principals:  John  Howard,  Marguerite  Chap- 
man, Bruce  Bennett,  Larry  Parks.  Plot:  In 
the  quiet  of  the  south  Pacific  appears  a 
Japanese  aircraft  carrier.  They  spot  an 
American  pleasure  yacht  and  shell  it.  When 
it  sinks  they  send  back  a  Japanese  plane  to 
machine-gun  any  survivors.  An  American 
submarine  picks  up  a  young  girl,  the  only 
remaining  survivor,  and  then  sets  out  to 
finish  off  the  carrier.  When  the  deed  is 
accomplished,  a  toast  is  made  to  the  rest  of 
the  Japanese  Navy.  It  is  "Bottoms  Up!" 
Director,  Lew  Landers. 

BORN  TO  BE  BAD  (MGM)  Drama. 
Principals:  Lew  Ayres,  Lionel  Barrymore, 
Ann  Ayars,  Donna  Reed.  Plot:  Lionel  Bar- 
rymore and  Lew  Ayres  are  asked  to  observe 
a  young  socialite  because  of  his  strange 
behavior.  They  decide  that  the  boy  shows 
signs  of  incipient  insanity,  which  is  curable 
if  treated  immediately.  However  he  disap- 
pears when  he  suspects  them,  and  when 
they  finally  locate  him  it  is  too  late.  Direc- 
tor, Harold  S.  Bucquet. 


Columbia  Signs  Xavier  Cugat 

Xavier  Cugat  and  his  orchestra  have  been 
signed  by  Columbia  to  be  featured  in  the  next 
untitled  musical  featuring  Fred  Astaire  and 
Rita  Hayworth.  In  addition  to  supplying  the 
rhythms  for  the  film,  Cugat  will  play  a  small 
role. 


Jock  Lawrence  Resigns 

Jock  Lawrence  has  sent  in  his  resignation 
as  Assistant  to  the  President  of  the  Associa- 
tion of  Motion  Picture  Producers  and  Assistant 
to  the  Chairman  of  the  Publicity  Directors' 
Committee.  He  will  devote  himself  to  war 
work  in  Washington. 


March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  39 


IMPORTANT  NOTICE 

Eastman  Motion-Picture  Film  Cans  and  Cores 

MUST  BE  RETURNED 


WAR  requirements  have  sharply  curtailed  the 
supply  of  metal  and  plastics  needed  to  manufacture 
3 5 -mm.  motion-picture  film  cans  and  cores.  Conse- 
quently, the  Eastman  Kodak  Company  urges  the 
prompt  return  of  these  essential  supplies.  They 
must  be  used  over  and  over  again. 

Help  maintain  the  supply  of  motion-picture 
film  by  seeing  to  it  that  all  Eastman  cans  and  cores 
are  kept  in  good  condition,  collected,  and  shipped 
to  the  Kodak  Park  Works,  Rochester,  N.  Y. 

By  doing  your  part  in  this  emergency,  you 
help  yourself  and  everyone  connected  with  the 
motion-picture  industry — as  well  as  all  those  who 
depend  more  than  ever  on  the  screen  for  vital 
information  and  entertainment. 

Write  for  prices  and  detailed  shipping  information. 


Motion  Picture  Sales  Division 

EASTMAN  KODAK  COMPANY,  ROCHESTER,  N.  Y. 


Page  40 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


The  Merry  Madcaps  (Good) 

Univ.  (6232)  Musical  No.  12  15%  mins. 

Nat  Brandwynne  and  his  orchestra  have  the 
top  place  in  this  musical  novelty  that  embraces 
popular  and  classical  musical  offerings,  as  well 
tap  and  ball  room  dance  sequences,  mingled 
with  ballad  and  swing  vocal  offerings.  From  a 
band  number  opening  the  camera  swings  to  a 
playroom  setting  with  11  year  old  Grace  Cos- 
tello  doing  a  tap  routine.  A  Mother  Goose 
book  comes  to  life  with  the  Sweethearts,  girl 
singing  trio,  offering  "Swing  It  Mother  Goose" 
followed  by  an  abrupt  change  to  The  Three 
Aces  in  a  well  executed  dance  specialty.  Fields 
and  Fingerle,  piano  duo,  follow  and  the  camera 
again  swings  to  a  basement  dive  for  Jerrie 
Kruger's  "Pig  Foot  Pete."  A  ditch  digging 
background  is  occupied  by  Mark  Plant  in  a 
classical  vocal  solo  and  the  band  closes  in  origi- 
nal setting.  The  camera  sweep  is  a  little  con- 
fusing but  all  in  all  the  subject  is  good  enter- 
tainment. 


with  you"  results  in  the  family  calling  in  a 
mental  specialist.  Entire  footage  is  filled  with 
the  kind  of  slapstick  action  and  grimacing  that 
features  all  of  this  series.  Sally  Payne,  Dot 
Farley,  Jack  Rice,  Archie  Twitchell,  Darryl 
Hickman  and  Roy  Butler,  are  the  players.  Bert 
Gilroy  produced  and  Harry  D'Arcy  directed. 


Thrills  of  the  Deep  (Good) 

Univ.  (6360)  Variety  Views  No.  10      9  mins. 

With  the  fishing  season  just  around  the  cor- 
ner this  one  should  register  well  with  the  rod 
and  reel  fans.  Starting  with  the  rod  and  reel 
makers  the  film  moves  to  deep  sea  fishing 
grounds  and  there  are  some  excellent  shots  of 
catches  that  are  real  big  fellers.  A  battle  with 
a  big  sail  fish  is  the  highlight  but  harpooning 
a  giant  ray,  that  gets  away,  is  quite  a  thrill. 
While  the  subject  is  entirely  of  fisherman  ac- 
tion it  will  prove  entertaining  to  the  average 
audience. 


Heart  Burn 


(Amusing) 


RKO  (23404)  Edgar  Kennedy  No.  4  17  mins. 

Typical  Kennedy  action  pervades  from  start 
to  finish  with  the  bald  comic  falling  victim  to 
the  advice  of  a  neighbor  on  how  to  make  the 
wife  and  family  do  the  work  while  he  occupies 
the  easy  chair.  Things  don't  work  out  well  for 
Kennedy  who  finds  that  his  in-laws  are  making 
so  much  noise  they  can't  even  hear  his  com- 
plaints about  a  jittery  heart — the  din  is  so  loud 
that  the  spectator  is  precluded  from  hearing 
the  dialogue — and  his  attempts  to  follow  the 
accepted  axiom  of  "laugh  and  the  world  laughs 


Pluto  Junior  (Very  Funny) 

RKO  (14118)  Disney  No.  18  7  mins. 

Pluto  and  his  son,  Pluto,  Jr.,  are  engaged  in 
a  maze  of  laugh  provoking  experiences  with 
Pluto  always  winding  up  in  trouble  straighten- 
ing out  the  affairs  of  his  mischievously  curious 
offspring.  A  ball  and  a  balloon  start  things 
going  and  the  two  are  swept  swiftly  through  a 
string  of  adventures  that  finally  brings  Pluto, 
Sr.,  to  grief  in  a  washtub  after  he  has  been 
twisted  and  churned  in  a  winding  clothline  in 
an  attempt  to  rescue  his  puppy.  Animation  and 
color  are  excellent  and  action  well  paced. 


NEWSREEL  SYNOPSES 


(Released  Saturday,  March  21 ) 

PATHE  (Vol.  14,  No.  59) — Stimson  inspects  Panama 
Canal;  Third  draft  lottery;  Tornadoes  hit  six  states; 
New  life-preserver  tested;  Singing  engineers  build 
bridge  at  Ft.  Bragg,  N.  C. ;  Kids  form  first  tin  can 
club;  Japanese  evacuated  from  West  Coast;  Basket- 
ball :  Creighton  Five  upsets  West  Texas. 

UNIVERSAL  (Vol.  IS,  No.  68)— General  MacArthur 
in  command  in  Australia;  Third  draft  lottery;  Girls 
make  Navy  planes  in  Philadelphia ;  Rush  transport 
planes  for  Army  at  Buffalo;  Stimson  inspects  Panama 
Canal;  Singing  engineers  build  bridge  at  Ft.  Bragg, 
N.  C;  New  life-preserver  tested;  Tornadoes  hit  six 
states;  Bear  cub  is  ship's  mascot;  Hats  for  spring; 
St.  Patrick's  Day  parade  in  New  York. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  254)— Film 
story  of  General  Mac  Arthur's  career;  Tornadoes  hit 
six  states;  Rubber  coveralls  latest  life-saving  device; 
St.  Patrick's  Da"  parade  in  New  York;  Singing  engi- 
neers build  bridge  at  Ft.  Bragg,  N.  C. ;  Third  draft 
lottery. 

MOVIETONE  (Vol.  24,  No.  56)— Film  story  of  Gen- 
eral MacArthur's  career;  Third  draft  lottery;  Singing 
engineers  build  bridge  at  Ft.  Bragg,  N.  C. ;  Stimson 
inspects  Panama  Canal;  St.  Patrick's  Day  parade  in 
New  York;  Hand-crocheted  styles  for  spring;  Wash- 
ington Senators  train  (Washington,  D.  C.,  only)  ;  St. 
Louis  Browns  train  (St.  Louis  only). 

PARAMOUNT  (No.  39)— Youthful  ice-skating  star 
demonstrates  prowess  in  New  York;  Tornadoes  hit 
six  states;  MacArthur  takes  over  Australian  command; 
Japanese  fleet  bombed;  The  job  ahead  for  MacArthur; 
Third  draft  lottery;  Nelson  gives  war  production 
report. 


(Released  Wednesday,  March  18) 

PARAMOUNT  (No.  58)— Baseball's  Mickey  Harris 
with  Army  in  Panama ;  Douglas  Corrigan  now  pilot 
of  Bomber  Ferry  service;  Joseph  Lockard  receives 
Distinguished  Service  Medal;  West  Coast  rushes 
Japanese  exodus;  U.S.O.  club  house  and  recreation 
center  opens  at  Fort  Dix,  N.  J.;  Models  take  to 
bicycles  at  Winter  Haven,  Fla.;  American-made  tanks 
tested  in  England;   British  night  fighters  return  from 


raid  in  occupied  France;  Leslie  MacMitchell  wins 
mile  at  indoor  track  meet. 

MOVIETONE  (Vol.  24,  No.  55)— British  troops 
raid  France;  Convoy  attacked  by  planes  in  Medi- 
terranean ;  Coal  miners'  efforts  spurred  by  artificial 
sunlight;  New  Jerseyite  invents  wooden  tires;  Joseph 
Lockard  receives  Distinguished  Service  Medal;  Thomas 
Taylor  is  awarded  Navy  Cross;  Douglas  Corrigan  now 
pilot  of  Bomber  Ferry  service;  U.S.O.  club  house 
and  recreation  center  opens  at-  Fort  Dix,  N  J  • 
Pro  basketball:  Oshkosh  All-Stars  vs.  Detroit  Eagles; 
Golf:  Harper  and  Keiser  win  Miami  Biltmore  meet 
(except  Boston);  Baseball:  Boston  Braves  train 
(Boston  only). 

NEWS  OF  THE  DAY  (Vol.  13,  No.  253)— British 
test  offensive  on  Nazi-held  coast;  Government  takes 
over  scrap  in  Hoosier  junk  yard;  New  Jerseyite  in- 
vents wooden  tires  for  auto;  Press  Photographers 
Show  in  New  York  (except  Washington)  ;  Ickes 
warns  motorists  to  conserve  gasoline  (Washington 
only);  Taylor  and  Lockard  get  metals;  Convoy  fights 
off  bembers  in  Mediterranean;  U.S.O.  club  house 
and  recreation  center  opens  at  Fort  Dix,  N.  J.;  Flower 
Show  in  New  York;  Army  salutes  famous  nurse  at 
Arlington,  Va. ;  MacMitchell  stars  in  track  meet 
(except  Chicago.  Detroit  and  Milwaukee)  ;  Pro  basket- 
ball: Oshkosh  All-Stars  vs.  Detroit  Eagles  (Chicago, 
Detroit  and  Milwaukee  only). 

PATHE  (Vol.  14,  No.  58) — U.S.O.  club  house  and 
recreation  center  opens  at  Fort  Dix,  N.  J.;  British 
night  fighters  return  from  raid  over  Nazi-occupied 
France;  American-made  tanks  tested  in  England- 
Prers  Photographers  Show  in  New  York;  New  Jersey- 
ite invents  wooden  tires  for  auto;  Army  salutes 
famous  nurse  at  Arlington,  Va. ;  Government  takes 
over  scrap  in  Hoosier  junk  yard;  MacMitchell  stars 
in  track  meet. 

UNIVERSAL  (Vol.  15,  No.  67)— Paratroops  raid 
Nazi-occupied  France;  Government  takes  over  scrap 
in  Hoosier  junk  yard;  U.S.O.  holds  "open  house"  at 
Fort  Dix,  N.  J.;  Lockard  and  Taylor  receive  medals; 
Army  salutes  famous  nurse  at  Arlington,  Va. ;  Priests 
and  Nuns  at  Catholic  University  study  first  aid;  Press 
Photographers  Show  in  New  York;  Flower  Show  in 
New  York;  Baseball's  Mickey  Harris  with  Army  in 
Panama;  Pro  basketball:  Oshkosh  All-Stars  vs 
Detroit  Eagles. 


Hollywood  War  Efforts  (Entertaining) 

RKO  (24406)  Picture  People  No.  6     9  mins. 

Hollywood  personalities  engaged  in  the  ac- 
tivities of  civilian  defense  work,  and  war  activi- 
ties makes  a  nice  reel  that  serves  the  double 
purpose  of  amusing  and  educating.  John  How- 
ard, Ida  Lupino,  Alan  Marshall,  John  Carra- 
dine,  Bill  Henry,  Judy  Canova,  Dean  Jaggar, 
Jane  Withers,  Jackie  Cooper,  and  many  others 
of  the  film  colony  evidence  excellent  spirit  in 
giving  minute  attention  and  effort  to  the  various, 
apparently  obscure  and  menial,  duties  imposed 
on  them  in  the  emergency.  It  is  an  excellent 
example  of  the  type  of  cooperation  needed  to 
guarantee  success  of  the  similar  effort  being  put 
forth  in  every  town  and  hamlet  in  the  nation. 
Clay  Adams  directed. 

Mickey's  Birthday  Party    (Very  Good) 

RKO  (14117)  Disney  No.  17  8  mins. 

Nearly  all  the  Disney  cartoon  characters  get 
together  to  celebrate  Mickey's  birthday  at  Min- 
nie Mouse's  house.  Goofy  has  a  lot  of  trouble 
with  the  birthday  cake  and  Minnie  has  to  devise 
ways  and  means  of  keeping  the  assembled  guests 
entertained  during  the  delay.  Donald  Duck  and 
Clara  Cluck  do  the  conga  with  Donald  finish- 
ing, sans  attire,  hanging  from  a  chandelier. 
Horace  Horsecollar,  Clarabel  Cow  and  others 
are  in  on  the  party  which  winds  up  with  Goofy's 
cake  and  candles  hung  around  Mickey's  neck. 


Jungle  Jaunt 


(Amusing) 


RKO  (24307)  Sportscope  No.  7         8  mins. 

A  very  fine  example  of  what  can  be  done  in 
the  way  of  animal  training.  In  this,  two  small 
lion  cubs,  a  monkey,  a  sheep,  a  rat,  a  skunk, 
and  an  otter,  all  contribute  to  happenings  that 
illustrate  the  golden  rule  as  well  as  it  was  ever 
done  by  humans.  The  lions  seem  to  look  with 
disdain  on  the  rat  but  they,  with  the  assistance 
of  the  funny  monkey,  rescue  the  rat  from  a  trap. 
Later,  when  the  lions  are  enmeshed  in  a  net,  the 
rat  returns  the  favor.  There  are  additional 
interesting  bits  of  action  that  bring  the  other 
animals  into  prominence. 


Ten  Pin  Parade 


(Good) 


RKO  (24306)  Sportscope  No.  6         9  mins. 

Bowling  fans,  and  the  commentator  says  there 
are  more  than  16  million  of  them  in  the  country, 
will  get  a  real  thrill  out  of  the  trick  shots  and 
perfect  performance  of  the  champions  who  illus- 
trate their  talents  in  this  reel.  Joe  Norris, 
Harry  Ledene,  Ray  Newton  and  Ned  Day,  all 
contribute  choice  demonstrations  as  to  form  and 
execution  and  the  comment  includes  interesting 
information  as  to  the  growth  of  the  game  and 
other  details.  There  are  a  few  shots  of  girl 
and  women  teams  and  some  clever  camera  work 
brings  out  infinite  details  of  the  science  of  the 
game.    Frederic  Ullman,  Jr.,  produced. 


Children  of  the  Stars  (Fair) 

RKO  (24407)  Picture  People  No.  7     8  mins. 

Unless  your  audience  gets  a  kick  out  of  the 
acts  of  very  small  babes,  other  than  their  own 
or  their  relations,  there  is  not  much  to  amuse  in 
this.  The  players  whose  offspring  enter  the 
footage  are  not  overly  famous  and  the  deeds  of 
the  kiddies  will  not  cause  hilarity  nor  provide 
excitement.  The  commentary  is  very  well  han- 
( Continued  on  Page  42) 


March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  41 


19  titel«elveyear 


ft' 


Electrical  Research  Products  Division 


OF 


I NCORPO RATED 


^       Western  Electric  Company 


195  BROADWAY,  NEW  YORK,  N.  Y. 


Page  42 


S  H  O  W  MEN'S    T  R  A  DE    REVIE  W 


March  21,  1942 


(Continued  from  Page  40) 

•died.  Stuart  Erwin'  and  his  wife,  June  Collyer, 
with  their  two  youngsters,  at  the  Zoo  are  the 
peak  entertainment  feature  of  the  film. 


Under  The  Shedding  Chestnut 

Tree  ( Fair) 

Columbia  (3753)  Fable  Cartoon 

No.  3  8y2  mins. 

Longfellow's  "The  Village  Blacksmith"  pro- 
vides the  background  for  the  adventures  of  Pete 
Pelican  as  a  horse  shoer.  The  animation  is  very 
well  done  but  it  seems  that  each  situation  is  a 
little  too  overworked  to  bring  the  subject  to 
top  possibilities  in  entertainment.  Chestnuts, 
falling  through  the  decaying  roof  of  the  shop, 
keep  the  horse  kicking  and  Pete  on  the  receiving- 
end  until,  in  exasperation,  he  decides  to  dyna- 
mite the  tree.  The  can  of  TNT  possesses  an 
affinity  for  Pete  and  follows  him  on  a  long  chase 


that  culminates  in  the  destruction  of  everything 
in  sight.  Bob  Wickersham  directed  under  the 
supervision  of  Frank  Tashlin.  Animation  is  by 
Volus  Jones  and  music  by  Eddie  Kilfeather. 


The  Sky  Princess  (Excellent) 

Para.  (Ul-4)  Madcap  Model  No.  3        8  mins. 

Here  is  the  George  Pal  genius  at  its  best. 
With  the  Waltz  from  Tchaikovsky's  Sleeping- 
Beauty  ballet  music  in  the  background,  the  sub- 
ject tells  the  story  of  a  sleeping  princess  im- 
prisoned in  the  clouds  by  a  witch  and  of  her 
rescue  by  a  handsome  Prince.  The  music,  of 
course,  is  familiar  to  everyone,  and  combined 
with  the  gorgeous  streamlined  miniature  set- 
tings photographed  in  Technicolor,  make  this 
subject  one  of  real  beauty  and  enchantment,  a 
delight  to  both  the  senses  of  sight  and  sound. 
Adults  and  children  alike  will  love  it.  As  part 
of  your  exploitation,  you  might  tie  up  with  music 
shops  on  the  music  angle. 


Cactus  Makes  Perfect  (Amusing) 

Columbia  (3405)  Stooge  Comedies 

No.  5  17  mins. 

The  usual  style  of  slap-stick  comedy  that 
seems  to  go  so  well  with  the  followers  of  this 
trio.  This  time  Curly  invents  a  mechanical 
''gold  finder"  and  the  three  go  West  in  search 
of  the  Lost  Mine.  In  working  the  contrivance 
Curly  becomes  decorated  with  cactus  and  he 
winds  up  at  the  bottom  of  the  mine  that  holds 
the  hoard  of  gold  in  spendable  form.  Two  out- 
laws try  to  steal  the  loot  and  the  trio  hide  in 
an  abandoned  bank  safe-  where  a  charge  of 
dynamite  brings  the  subject  to  an  end.  Del  Lord 
and  Hugh  McCollum  produced  from  a  story  and 
screenplay  by  Elwood  Ullman  and  Monty  Col- 
lins.   Del  Lord  directed. 


Tune  Time  (Very  Good) 

Univ.  (6228)  Name  Band  Musical  No.  8 

15  mins. 

With  Jan  Garber  and  his  famous  band  sup- 
ported by  Donald  Novis,  Marvel  Maxwell,  June 
Haver  and  the  Kings  Men  in  vocal  offerings 
and  Vivian  Fay,  ballerina,  this  hits  high  on  the 
entertainment  chart.  In  addition  two  tunes 
from  the  Hit  Parade,  "Elmer's  Tune"  and 
"White  Cliffs  of  Dover,"  give  up-to-the-minute 
timeliness.  Pleasing  production  value  is  given 
by  introducing  each  selection  from  the  cover 
sheet  of  the  musical  offering  taking  life  on  the 
screen.  There  is  excellent  variation  of  old  and 
new  popular  and  ballad  vocal  numbers.  The 
popularity  of  the  featured  performers  on  current 
radio  programs  make  this  a  strong  audience 
subject. 


Pussycat  Cafe  (Good) 

Univ.  (6379)  Stranger  Than  Fiction  No.  9 

9  mins. 

A  cat  that  gets  its  milk  direct  from  the  source 
and  a  dog  that  licks  off  the  surplus  start  off 
this  subject  that  contains  a  wall  of  autographed 
baseball  bats  that  are  the  possession  of  Mike 
Janesco,  boy  pitcher  of  the  House  of  David 
team ;  an  apostolic  clock  with  amazing  carved 
figures  that  not  only  tell  time  but  relate  a  quaint 
biblical  story ;  a  unique  collection  of  guns,  tanks, 
etc.,  from  World  War  No.  1  ;  a  fireman  with 
11,000  match  book  covers  (not  from  fires) 
and  an  Irish  wolf-hound  reported  as  being  the 
largest  dog  in  the  world.    Comment  is  good. 


Spy  Smasher  (Exciting) 

Rep.  Serial  12  Chapters 

Based  on  a  plot  as  up  to  the  minute  as  to- 
morrow's newspaper,  this  serial  gets  off  to  a 
fast  start  with  plenty  of  excitement  crammed 
into  the  first  chapter  of  20  action-packed  min- 
utes. It  all  has  to  do  with  twin  brothers,  one 
of  whom  is  a  free-lance  agent  in  German  occu- 
pied Paris,  who  learns  that  there  is  a  plan  afoot 
to  circulate  millions  of  dollars  of  counterfeit 
American  money  in  the  United  States.  He  re- 
turns home  and  with  the  aid  of  his  twin  brother 
spots  the  submarine  which  brings  the  counter- 
feit bills  to  Nazi  agents  in  the  U.  S.  The  kids 
in  your  town  should  surely  go  for  this  subject 
which  caters  to  their  love  for  action  and  at  the 
same  time  strikes  an  up-to-date  and  patriotic 
note. 


Wins  Boy  Scouts'  Goodwill 

Besides  many  activities  he  staged  to  celebrate 
Boy  Scout  Anniversary  Week,  Manager  Ed 
Harris  of  the  Glendale  Theatre,  Glendale,  Calif., 
booked  an  Our  Gang  comedy,  a  Popular  Science 
reel,  a  subject  on  dog  training  and  other  shorts 
of  interest  to  boys.  Result :  he  obtained  the 
goodwill  of  thousands  of  Scouts  who  are  the 
adult  patrons  of  tomorrow.  Being  a  former  Boy 
Scout  himself,  Harris  did  his  good  deed  for  the 
week. 


MIRACLE  BOX-OFFICE  SENSATION 

OUTSTANDING 


AT  ALL 


ASTOR  EXCHANGES 


Astor — Atlanta 
Northeastern — Boston 
Pam-0 — Buffalo 
Soecial — Chicago 
Monogram — Cincinnati 
Monogram — Cleveland 
Astor — Dallas 
Commercial — Denver 


Allied — Detroit 

Capitol- Monogram — Indianapolis 
Majestic — Kansas  City 
Majestic  Dist. — Los  Angeles 
Astor — Milwaukee 
Producer's — Minneapolis 
Northeastern — New  Haven 
Times  Pictures — N.Y.C. 
Superior — Toronto 


Astor — New  Orleans 
Liberty — Omaha 
Astor — Phila. 
Crown — Pittsburgh 
Variety — St.  Louis 
Astor — San  Francisco 
Principal — Seattle 
Peerless — Washington 


March  21,  1942 


SHOWMEN'S    TRADE    REVIE  W 


Page  43 


ASTOR  PICTURES 


Rel.  See 
Mins.  Date  Issue  of 

Bat  Whispers  (My-D)  C.    Morris-U.    Merkel  86  Reissued 

Cock  of  the  Air  (C)  Chester  Morris   71  Reissued 

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  Reissued 

Framed  for  Murder  (D)  Wallace    Ford-Fuzzy    Knight  Not  Rev. 

Hell's  Angels  (D)  Lyon-Harlow-Hall   100  Reissued 

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  Reissued 

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  Reissued 

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette   Colbert    80  Reissued 

Let  'Em  Have  It  (G)  Bruce  Cabot- Virginia  Bruce  70  Reissued 

Murder  at  the  Baskervilles  Arthur  Wontner   Not  Rev. 

Palooka  (C)   Stuart   Erwin-Luoe  Velez  70  Reissued 

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak  88  Reissued 

Sky  Devils  (C-D)  Spencer  Tracy    88  Reissued 

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn   Douglas  70  Reissued 


MGM 


Current  1940-41   I  Cont. 


COLUMBIA 


Current  1940-41 


2010  Adventure  in  Washington*  D)  F  .Herbert  Marshall-Virginia  Bruce...  84. 

2014  Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake  76. 

2023  Ellery  Queen  and  the 

Perfect  Crime  (My)A  Ralph  Bellamy-Margaret  Lindsay...  63. 

2215  Hands  Across  the  Rockies(W)  F.Bill  Elliott-Dub  Taylor  60. 

2001  Here  Comes  Mr.  Jordan(FA)A.Robt.   Montgomery-Rita  Johnson  93. 

2013  Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper  76. 

2041  I  Was  a  Prisoner  on 

Devil's  Island  (D) A  Sally    Eilers- Donald    Woods  70. 

2206  Medico  of  Painted  Spring(W)  F  .Chas.  Starrett-Terry  Walker  59. 

2020  Naval  Academy  (D)F  Jimmy  Lydon-Fred.   Bartholomew...  67. 

2039  Officer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett  60. 

2003  Our  Wife   'OF  Ruth  Hussey-Melvyn  Douglas  93. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty  58. 

2214  Return  of  Daniel  Boone  (W)F.Bill  Elliott-Evelyn  Young   61. 

2026  Richest  Man  in  Town  (D)F.. .Frank  Craven-Edgar  Buchanan  69. 

2008  She  Knew  All  the  Answers!  D)  A  .  Franchot  Tone-Joan  Bennett  85. 

2216  Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith   62. 

2019  Sweetheart  of  the  Campus  (MD)  .Ruby  Keeler- Harriet  Hilliard  61. 

2207  Thunder  Over  the  Prairie  (W)  F  .Charles  Starrett-Eileen  O'Hearn  60. 

2017  Tillie  the  Toiler  (C)F  Kay  Harris- William  Tracy  67. 

2009  Time  Out  for  Rhythm  (DM)  F.Rudy  Vallee-Rosemary  Lane  74. 

2042  Two  in  a  Taxi  (C-D)A  Anita  Louise- Russell  Hayden  62. 

2040  Voice  in  the  Night  (D)  Clive  Brook-Diana  Wynyard  83. 

2004  You'll  Never  Get  Rich  (M)F  .Fred  Astaire-Rita  Hayworth  88. 

Current  1941-42 

Adventures  of  Martin  Eden(D)  A.Glenn  Ford-Claire  Trevor   87. 

Bedtime  Story  (C)A  Loretta  Young- Fredric  March  85. 

Blonde  From  Singapore(CD)  A  .Florence  Rice-Leif  Erickson  67. 

Blondie  Goes  to  College  (OF. Penny  Singleton- Arthur  Lake  74. 

Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter  58. 

Cadets  on  Parade  (D)  Freddie  Bartholomew-Jimmy  Lydon.  63. 

Canal  Zone   ..Chester  Morris-John  Hubbard  

Close  Call  for  Ellery  L  , .  . 

Queen  (My)F   William  Gargan-Margaret  Lindsay..  67. 

Confessions  of  Boston   

Blackie  (My)F   Chester  Morris- Harriet  Hilliard  65. 

Ellery  Queen  and  the 

Murder  Ring  (My)  Ralph  Bellamy-Margaret  Lindsay. ..  68. 

Go  West,  Young  Lady(WMC)F. Penny  Singleton-Glenn  Ford  71. 

Harmon  of  Michigan  (D)F  Tommy  Harmon-Anita  Louise  65. 

Harvard  Here  I  Come  (C)F...Maxie  Rosenbloom- Arline  Judge  65. 

Honolulu  Lu  (O  Lupe  Velez-Bruce  Bennett  72. 

King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter   63. 

Ladies  in  Retirement  (D)A...lda    Lupino-Louis    Hayward  91. 

Lady  Is  Willing  (CD)A  Marlene    Dietrich-Fred    MacMurray.  91. 

Lawless  Plainsman  (W)  Charles  StCTett- Russell  Hayden 


3003 
3041 
3017 
3212 
3035 

3031 


3030 

3015 
3023 
3039 
3024 
3209 
3009 
3007 

3211 

3034 
3005 
3040 
3202 
3210 
3201 
3026 

3022 
3036 
3008 
3016 


3203 
3004 


Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter  58. 

Man  Who  Returnedto  Life  (D)AJohn  Howard-Lucille  Fairbanks  60. 

Men  in  Her  Life  (D) A  Loretta  Young-Dean  Jagger  90. 

Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly..  63. 

Riders  of  the  Badlands  (W)F. Charles  Starrett- Russell  Hayden  57. 

Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter  60. 

Royal  Mounted  Patrol  (W)  Charles  Starrett- Russell  Hayden  59. 

Secrets  of  the  Lone  Wolf  (My)  F.Warren  William    66. 

Shut  My  Big  Mouth  (OF  Joe  E.  Brown-Adele  Mara  71. 

Sing  for  Your  Supper  (DM)F.Jinx  Falkenburg-"Buddy"   Rogers..  68. 

Stork  Pays  Off  (OF  Maxie  Rosenbloom-Rochelle  Hudson.  68. 

Texas  (D)F   William  Holden-Glenn  Ford  92. 

Three  Girls  About  Town(CD)A Joan  Blonclell-John  Howard  73. 

Tramp,  Tramp,  Tramp  (CD) .. Florence  Rice-Bruce  Bennett  

(Former  title  "Camp  Nuts") 
Two  Latins  From  ...  ,. 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury  66. 

West  of  Tombstone  (W)F  Charles  Starrett-Russell  Hayden  59. 

You  Belong  to  Me  (CD)A  Barbara  Stanwyck-Henry  Fonda  97. 

Coming  1941-42 

Alias  Boston  Blackie  (D)  C.  Morris-Richard  Lane  ...  

Blondie's  Blessed  Event  Penny  Singleton-Arthur  Lake   

(Former  title  "Blondie  Greets  Guest") 
Desperate  Chance  for  Ellery  . 

Queen  (My)   Wm.  Gargan-Margaret  Lindsay  

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 

Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Down  Rio  Grande  Way  (W) ..  .Charles  Starrett-Russell  Hayden  

He  Kissed  the  Bride  (C)  Joan  Crawford-Melvyn  Douglas  

Hello  Annapolis  (D)  Jean   Parker-Tom  Brown  

He's  My  Old  Man  Pat  O'Brien-Glenn  Ford  

Highly  Irregular  (C-D)  J.  Bennett-F.  Tone  

Invaders    The  ( D )  F  Leslie  Howard-Laurence  Olivier  104. 

Meet  the  Stewarts  William  Holden-Frances  Dee  

North  of  the  Rockies  (W)F...Bill  Elliott-Tex  Ritter  60. 

Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  

Prairie  Gunsmoke  (W)  Bill    Elliott-Tex  Ritter......  

Return  of  the  Rough  Riders(W)  Charles  Starrett-Russell  Hayden  

Submarine  Raider  (D)  John  Howard-Marguerite  Chapman  

Sweetheart  of  the  Fleet  (C)...Joan  Davis-Jinx  Falkenhurg  

Three's  a  Crowd  (D)  Cary  Grant-Jean  Arthur  

Two  Yanks  in  Trinidad  (D)...Pat  0-Brien-Brian  Donlevy  


5/30/41 
7/17/41 

8/14/41 
6/19/41 
8/21/41 
5/8/41 

6/30/41 
.6/26/41 
.5/22/41 
.7/24/41 
.8/28/41 
.9/18/41 
5/7/41 
6/12/41 
5/15/41 
.7/15/41 
.6/26/41 
.7/30/41 
.8/7/41 
.6/20/41 
7/10/41 
5/20/41 
9/25/41 


.2'26/42  . 
.12/25/41 
.  10/16/41 
.1/15/42  . 
.2/12/42  . 
.1/22/42  . 
.3/19/42 

.1/29/42 

.1/8/42  .. 

.  11/18/41 
. 1 1/27/41 
.9/11/41  . 
. 12/18/41 
.12/11/41 
.8/14/41  . 
.9/18/41  . 
.2/12/42  . 
.3/12/42 
.1/1/42  ., 
.2/5/42  . 
.11/20/41 
.9/4/41  .. 
. 12/18/41 
.10/16/41 
.11/13/41 
.11/13/41 
.2/19/42  . 
.12/4/41  . 
.11/6/41  . 
.10/9/41  . 
. 10/23/41 
.3 '12/42 


.b5/3l/4l 
. .b7/5/4l 

.b7/l2/4l 
.b6/l4/4l 
. .b8/2/4l 
.b5/IO/4l 

,b6/28/4l 
.b6/28/4l 
.b5/24/4l 
.b7/l9/4l 
.b8/l6/4l 
. .b9/6/4l 
.b9/l3/4l 
.b6/l4/4l 
.b5/24/4l 
.b7/l2/4l 
. .07/5/41 
. .b8/2/4l 
. .h8/9/4l 
. .b6/7/4l 
.b6/28/4l 
b4/l9/4l 
.b9/27/4l 


. ,b2/28/42 
. b 12/ 13/4 1 
..b8/30/4l 
...b3/7/42 
. .b2/2l/42 
..all/1/41 
.  .al2/20/4l 

...03/14/42 

. b 12/13/41 


. ,b8/30/4l 
.bl 1/29/41 
. .b9/20/4| 
. .b2/28/42 
. .alO/4/41 
. . .b8/9/4l 
. ,b9/l3/4l 
..bl/31/42 
.al 1/29/41 
. ,b9/27/4! 
.  b2/28/42 
.blO/ 18/41 
...b8/2/4l 
,bl2/20/4l 
. .b8/30/4l 
. .a8/l6/4l 
.bll/22/41 
. .b2/2l/42 
. ,bl2/6/4l 
hi  I / 1 5/41 
. ,b9/27/4l 
.blO/25/41 
. .a  I Z24/42 


. 10/2/41 
I  15/42 
.  10/30/41 


.4/2/42 
.4/9/42 


.4/23/42 
4/23742  ' 


.  b9/27/4i 
. .b 1/24/42 
.blO  18/41 


..al/31/42 
.a!2/20/4l 


. .a2/28/42 

.all/15/41 
. .al/31/42 
..a3/l4/42 
.  a2/28/42 


4  2 '42  . 
5/23/42 


.a2/28/42 
.b2/2l/42 
.  .a3/7/42 
,b3/2l/42 
..a3/7/42 
.al/17/42 


.a3  21/42 
..a3/7/42 
.a2/2l/42 
.al/24/42 


MGM 


141  Barnacle  Bill  (CD)F  

139  Big  Store  (M-OF  

137  Billy  the  Kid  (Tech.)  (D)  F  . . 

144  Blossoms  in  the  Dust  (D)  F  . . . 

145  Dr.  Kildare'sWedding Day ( D)  F 

138  Getaway   (G) A   

135  I'll  Wait  For  You  (D)  F . 


Current  1940-41 

Wallace  Beery-Virginia  Weidler   92.. 7/4/41 

Marx   Bros. -Virginia   Grey   83.. 6/20/41 

Rob't  Taylor-Maureen  O'Sullivan . . .  95.. 5/30/41 

Greer  Garson-Walter  Pidgeon(Tech.)  98.. 7/25/41 

.Lew  Ayres-Lionel   Barrymore   82.. 8/22/41 

.Robert  Sterling-Van  Heflin   89  . 6/13/41 

.Virginia  Weidler-Robt.  Sterling   75.. 5/16/41 


. ..b7/5/4l 
. .b6/2l/4l 
..D5/3I/4I 
. ,b6/28/4l 
. .b8/23/4l 
..D6/2I/4I 
..b5/IO/4l 


Mins 

146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickey  Rooney-Judy  Garland  100.. 

134  Love  Crazy  (F)A  Wm.  Powell-Myrna  Loy-Fay  Bainter  99. 

133  People  vs.  Dr.  Kildare  (D)F..Lew  Ayres-Lionel  Barrymore  77. 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George   Murphy  96. 

142  Stars  Look  Down  (D)  M.  Lockwood- Michael  Redgrave  98. 

140  They  Met  in  Bombay  (D) A... Clark   Gable-Rosalind   Russell  92. 

148  When  Ladies  Meet  (SOA  Joan  Crawford-Rob't  Taylor  105.. 

147  Whistling  in  the  Dark(MyC)F.Skelton-Rutherford   78. 

136  Woman's  Face  (D)A  Joan-Crawford-Melvyn    Douglas  106. 

Current  1941-42 

216  Babes  on  Broadway  (M)F  Mickey  Rooney-Judy  Garland  117. 

226  Born  to  Sing  (DM)  Ray  McDonald-Virginia  Weidler  81. 

220  Bugle  Sounds   (D)F  Wallace  Beery-Marjorie  Main  101. 

208  Chocolate  Soldier  (M) A  Nelson  Eddy-Rise  Stevens  102. 

213  Design  for  Scandal  (CD)A  Rosalind   Russell- Walter  Pidgeon...  84. 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73. 

201  Dr.  Jekyll  and  Mr.  Hyde(D) A.Spencer  Tracy-lngrid   Bergman  127. 

217  Dr.  Kildare's  Victory  (D)  Lew  Ayres-Lionel  Barrymore  82. 

207  Feminine  Touch   (OA  Rosalind   Russell-Don  Ameche  93. 

212  H.  M.  Pulham,  Esq.  (D) A  Hedy  Lamarr-Robert  Young  120. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lana  Turner  105. 

221  Joe  Smith.  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63. 

218  Johnny  Eager  (G)A  Lana   Turner-Robert  Taylor  107. 

215  Kathleen   ( D)  F  Shirley  Temple-Herbert  Marshall. ..  84. 

202  Lady  Be  Good  (CM)F  Eleanor   Powell-Ann   Sothern  112. 

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young  81. 

219  Mr.  and  Mrs.  North  (MyC)  F .  .Gracie  Allen- William   Post.  Jr  67. 

227  Nazi   Agent   (Spy)A  Conrad  Veidt-Ann  Ayars  82. 

(Reviewed  as  "Salute  to  Courage") 

210  Shadowof theThin  Man(CMy)F. William  Powell-Myrna  Loy  97. 

206  Smilin'  Through  (Tech.)  (D)  F  .J.  MacDonald-Brian  Aherne  100. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81. 

228  This  Time  For  Keeps  (C)F. .  .Robert  Sterling-Ann  Rutherford  73. 

211  Two  Faced  Woman  (OA  Garbo-Melvyn    Douglas  94. 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94. 

223  Vanishing  Virginian  (CD)....K.   Grayson-F.   Morgan  101. 

225  We  Were  Dancing  (SC)A  Norma  Shearer-Melvyn  Douglas  94. 

222  Woman  of  the  Year  (CD)  A ..  .Spencer  Tracy- Katharipe  Hepburn. .  1 12. 

224  Yank  on  the  Burma  Road(D)F.L.   Day-B.   Nelson-K.  Luke  65. 


Rel. 
Date 

8/15/41 
5/23/41 
5/2/41 
.8/1/41 
7/18/41 
6/27/41 
8/29/41 
8/8/41 
5/9/41 


See 
Issue  of 

.  b8/9/4l 
b5/l7/4l 
b5/IO/4l 
.07/26/41 
.07/12/41 
b6/28/4l 
.b8/30/4l 
..b8/2/4l 
.b5/ 10/41 


Jan  bl2/6/4l 

Mar  b  1/24/42 

Jan  b  12/20/41 

Nov  b  10/ 18/41 

Dee  b  1 1  / 1 5/4 1 

Sept  b8/2/4l 

Sept  b7/26/4l 

Jan  bl2/6/4l 

Oct  b9/20/4l 

Dec  b  1 1  / 1 5/4 1 

Oct  D9/20/41 

Feb  bl/10/42 

Jan  b  12/ 13/41 

Dec  bl  1/15/41 

Sept  b7/l9/4l 

Oct  b9/l3/4l 

Jan  bl2/20/4l 

Mar  bl/24/42 

Nov  blO/25/41 

Oct  „t)9/l3/4l 

Dee  bl  1/15/41 

Mar  b2/l4/42 

Nov  b  1 0  25  41 

Nov  b  10  IS  4, 

Feb  bl2/6/4l 

Mar  bl/17/42 

Feb  bl/17/42 

Feb  bl/17/42 


Coming  1941-42 

Apache  Trail   William  Lundigan-Donna  Reed  

Born  To  Be  Bad  Lew  Ayres-Lionel   Barrymore  a3/2l/42 

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rooney-Lewis  Stone  93.  Mar  b2/l4/42 

Fingers  at  the  Window(My) A.Lew  Ayres-Laraine  Day   80.. Apr  b3/l4/42 

Get  Rich  Quick  Maisie  Ann  Sothern-Red  Skelton  

Grand  Central  Murder  (My).. Van    Heflin-Virginia   Grey  a3'2l  42 

Her  Cardboard  Lover  (C)  Norma  Shearer-Robert  Taylor  a2/2l/42 

I  Married  an  Angel  (C)  Jeanette  MacDonald-Nelson  Eddy  all  8,41 

Jackass  Mail   Wallace  Beery-Marjorie  Main  

Kid  Glove  Killer  (D)F  Marsha  Hunt-Van  Heflin   74.  Apr  b3/l4/42 

Man  Who  Lost  His  Way  William   Powell-Hedy  Lamarr  

Mrs.    Miniver    (D)  Greer  Garson-Walter  Pidgeon  al/17/42 

Mokey    (D)  D.    Dailey-Donna   Reed  al/31/42 

Once  Upon  a  Thursday  Marsha  Hunt-Barry  Nelson  

Panama    Hattie    (CM)  Ann  Sothern-Dan  Dailey,  Jr  a8/30/4l 

Pierre  of  the  Plains  John  Carroll-Ruth  Hussey  

Rio  Rita  (CM)F  Abbott  &.  Costello   92  . Apr  b3/l4/42 

Secret  Operator   Lee  Bowman-Jean  Rogers    

Ship  Ahoy  (CM)  Eleanor    Powell-Red   Skelton  al/17/42 

Somewhere  I'll  Find  You  Clark  Gable-Lana  Turner  

Sunday   Punch   (C)  Jean  Rogers-William  Lundigan  a2/2l/42 

Tarzan  Against  the  World(D).J.  Weismuller-M.  O'Sullivan  a2/l4/42 

Tortilla  Flat  (C)  Tracy- Garfield- Lamarr-Tamiroff  al/24/42 


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg   (D)F  Gorcy-Jordan- Hall    61. 

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang   63. 

Driftin'    Kid    (W)F  Tom  Keene-Betty  Miles  55. 

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  

Father  Steps  Out  (D)F  Frank  Albertson-Jed  Prouty  63. 

Fugitive  Valley  (W)F  Corrigan- King-Terhune   60. 

Gang's  All  Here  (G)  Frankie  Darro-Mantan  Moreland  

House  of  Mystery  (H) A  Kenneth  Kent-Judy  Kelly   62. 

King  of  Zombies  (H)A  John  Archer-Mantan  Moreland  67. 

Murder  by  Invitation  (My)A.  .Wallace   Ford-Marian   Marsh  65. 

Pioneers,   The    (W)F  Tex  Ritter-Slim  Andrews  61. 

Redhead    (D)A  June  Lang-Johnny  Downs  64. 

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  

Silver   Stallion    (D)  David  Sharpe-Leroy  Mason-Thunder  

Wanderers  of  the  Desert  (W) .  .Tom  Keene-Betty  Miles  

Wrangler's   Roost   (W)F  Range    Busters   58. 

Current  1941-42 

Arizona  Btund  (W)F  Buck  Jones-Tim  McCoy  57. 

Arizona  Roundup  (W)  Tom  Keene  

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58. 

Black  Dragons  (My) A  Bela  Lugosi-Joan  Barclay   63. 

Borrowed   Hero  (D)F  Florence  Rise-Alan  Baxter  65. 

Double  Trouble  (C)F  Harry  Langdon-Charles  Rogers  64. 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy   58. 

Freckles  Comes  Home  (G) ...  .Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63. 

Gunman  From  Bodie  (W)F...Buck  Jones-Tim  McCoy   62. 

I  Killed  That  Man  (My) A  Ricardo  Cortez-Joan  Woodbury  70. 

Klondike  Fury   (D)A  Edmund  Lowe-Lucille  Fairbanks....  68. 

Law  of  the  Jungle  (Spy)  Arline  Judge-John  King  

Let's  Go  Collegiate  (D)F  Frankie   Darro-Jackie   Moran  62. 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  

Man  From  Headquarters  (G) A . Frank  Albertson-Joan  Woodbury  63. 

Man  With  Two  Lives  (D)  A. ...  Edward  Norris-John  Arden  65. 

Mr.  Wise  Guy  (CD)F  East  Side   Kids  70. 

Private  Snuffy  Smith  (CD)  F.. Bud  Duncan-Edgar  Kennedy  67. 

(Reviewed  as  "Snuffy  Smith.  Yardbird") 

Riot  Squad  (My)A  Richard   Cromwell-Mary   Ruth  57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Rock  River  Renegades  (W) . . . Range  Busters  

Saddle  Mountain  Roundup(W)  .Range  Busters  

Spooks  Run  Wild  (MyC)  F  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63. 

Stolen   Paradise   (D)A  Leon  Janney- Eleanor  Hunt  80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)F  Range  Busters   72. 

Tonto  Basin  Outlaws  (W)F  . .Range  Busters   63. 

Top  Sergeant  Mulligan  (OF. .Nat  Pendleton-Carol   Hughes  69. 

Underground   Rustlers   (W)F. .Range  Busters  56. 

Western   Mail   (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  

Zis  Boom  Bah   (DM)F  Peter  Lind  Hayes-Grace  Hayes  62. 

Coming  1941-42 

Boothill  Bandits  Range  Busters   

Corpse   Vanishes  Bela  Lugosi-Joan  Barclay  

Ghost  Town  Law  (W)  Buck  Jones-Tim  McCoy  

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrath  

So's  Your  Aunt  Emma  (CD).. Roger  Pryor-ZaSu  Pitts  

(Former  title  "Aunt  Emma  Paints  the  Town") 
Where  Trails  End  Tom   Keene-Joan  Curtis  


.8/1/41  . 
.8/8/41  . 

9  26  41 
.8/8/41  . 
.7/19/41 

7/30/41 
.6/11/41 
.5/7/41  . 
.5/14/41 
.6/30/41 
.5/10/41 

5/21/41 
.  10/31/41 

5/28/41 
.6/25/41 
.6/4/41  . 


.7/19/41 
.3/13/42 
. I /30 /42 
.3/6/42  . 
.12/5/41 
.11/21/41 
. 12/26/41 
.1/2/42  . 
.9/5/41  . 
.9  19  41 
.11/14/41 
.3  20  42 
.2/6-42  . 
.9/12/41 
.  12/5/41 
.1/23/42 
3/|3'42 
2  20  42 
.1/16/42 

.  12  19  41 

.1/9/42  . 
.2/27/42 
.8  29  41 
.  10  24  '4  I 
10  31  41 

.1/9/42  ., 
.10/10/41 
.10/17/41 
.11  2  I  '4 1 
.2  13  42 
.11/7/41  , 


. .b8/2/4l 
. .b8/9/4l 
.b9/27/4l 
.a7/l9/4l 
..b8/2/4» 
.b9/20/4l 
.a5/ 17/4 t 
.b5/3l/4» 
.b5/ 1-7/4 1 
.  .b7/5/41 
. .b5/3/41 
.b5/l7/4l 
.39/27/4 r 
.a5/IO/4r 
.36/14/41 
.b7/l9/4t 


. .b7/26/4r 
. .32/21/42 
.  t)2  21  42 
. .  .b3/7/42' 
.  bl2/6/4P 
bl 1/15/41 
.bl/31/42 
.311/22/41 
.09/13/4  1 
blO/18/41 
.bl 1/8/41 
.b3/2l/42 
..al/17/42 
.b9/20/4t 

Gil    22  4; 

.bl/31/42 
.b3/ 14/42 
.b2/l4/4? 
.bl/31/42 


.bl2/20/4f 
. .bl/10/42 
. .a2/2l/42 
. . .a8/9/4l 
bio  1 1  4' 
.bl2/2l/40 

.  b2/28/42 
.bl 1/29/41 
..bll/l/41 
. .bl/17/42 
..al/31/42 
. .bl 1/1/41 


.3/27/42 
.4 '.'17/42 
.5  I  42  . 


. .a2/28/42 
'.  a3'  tt/42 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  44 


SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


PARAMOUNT 


Current  1940-41 


Mins 
.  77. 


4038  Aloma  of  the  South  Seas  (D) F . Dorothy  Lamour-Jon  Hall  (Tech.) 

4032  Caught  in  the  Draft  (C)F  Bob  Hope-Dorothy  Lamour  81 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker  70 

4033  Forced  Landing   ( D )  F  Richard  Arlen-Eva  Gabor  66 

4028  I  Wanted  Wings  (D)F  Brian  Donlevy-Ray  Milland  130 

4035  Kiss  the  Boys  Goodbye(CM)  F.D.  Ameche-M.  Martin-O.  Levant...  85 

4029  One  Night  in  Lisbon  (C)A  Madeleine  Carroll-Fred  MacMurray.  95 

4031  Parson  of  Panamint  (D)F  Charles  Ruggles- Ellen  Drew  84 

4054  Pirates  on  Horseback  (W)F...Wm.  Boyd-Russell  Hayden  69 

4027  Reaching  for  the  Sun  (CD) A.. Joel  McCrea-Ellen   Drew  88 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)...  91 
4021  There's  Magic  in  Music(Mu)F. Allan  Jones-Susanna  Foster  80 

(Reviewed  as  "Hard  Boiled  Canary") 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  62 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78 

4036  World  Premiere  (OA  John  Barrymore- Frances  Farmer....  70 


Rel. 

,  Date 

.8/29/41 

.7/4/41 

.8/29/41 

.7/18/41 

.5/30/41 

.8/1/41 

.6/13/41 

.8/22/41 

.5/23/41 

.5/2/41 

.7/25/41 

.5/16/41 

.6/20/41 

.8/8/41 

.8/15/41 


See 
Issue  of 
.D8/30/4I 
.D5/3I/4I 
.D8/23/4I 
.07/19/41 
.D3/29/4I 
.06/28/41 
.b5/ 10/41 
.b6/2l/4l 
,b5/24/4l 
.b4/l2/4l 
.b6/2l/4l 
.  .b3/l/4l 

.b6/l4/4l 
..b8/2/4l 
.b8/23/4l 


Current  1941-42 


Block 
No. 

2  Among  the  Living  (H) A  Albert  Dekker-Susan  Hayward  

3  Bahama  Passage  (Tech.) (D) A .Madeleine  Carroll-Stirling  Hayden.. 
2  Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  

1  Buy  Me  That  Town  (OA  Lloyd  Nolan-Constance  Moore  

4  Fleet's  In  (M)F  Dorothy  Lamour- William  Holden... 

2  Glamour  Boy  (OF  Susanna  Foster-Jackie  Cooper  

I  Henry  Aldrich 

tor  President  (C)F  Jimmy  Lydon-Mary  Anderson  

I  Hold  Back  the  Dawn  (D)  F . .  .Unas.  Boyer-Olivia  de  Havilland  1 

4  Lady  Has  Plans  (CD)A  Paulette  Goddard-Ray  Milland  

Louisiana  Purchase  (MC)  Bob  Hope-Victor  Moore  (Tech.)  

3  Mr.  Bug  Goes  to  Town  (FA) F. Tech.  Cartoon  Feature  

1  New  York  Town  (CD)A  Mary  Martin-Fred  MacMurray  

2  Night  of  Jan.  16th  (My) F  Ellen  Drew-Robt.  Preston  

3  No  Hands  on  the  Clock(My) F .Chester  Morris-Jean  Parker  

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  

W-l  Outlaws  of  the  Desert  (W)F..Wm.  Boyd-Brad  King  

3  Pacinc  Blackout  (D)F  Robert  Preston-Martha  O'Driscoll.. 

(Reviewed  as  "Midnight  Angel") 

4  Remarkable  Andrew   (OF  William  Holden-Brian  Donlevy  

W-l  Riders  of  the  Timberline(W)  F .  Bill  Boyd-Brad  King-Andy  Clyde.. 
W-l  Secret  of  the  Wastelands(W) F.Wm.  Boyd-Brad  King-Andy  Clyde.. 

2  Skylark    (CD) A  Claudette  Colbert-Ray  Milland  

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Auuy  Clyde.. 

3  Sullivan's  Travels  (CD)A  Joel   McCrea- Veronica  Lake   

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  


Coming  1941-42 


68.. 12/19/41  ...b9/6/4l 
81.. 1/23/42  ..bl2/l3/4l 

84. . I  1/7/41   b9/6/4| 

70.. 10/3/41   b8/2/4l 

92  b  1/24/42 

80.. 12/5/41   b9/6/4l 

70.. 1 0/24/4 1  ...b8/2/4l 
15.. 9/26/41   b8/2/4l 

77  bl/17/42 

98. .1/1/42  ...bl 1/29/41 

78  bl2/6/4l 

75.. 10/31/41  ...b8/2/4l 
79.. 1 1/28/41  ...b9/6/4l 
75.. 2/13/42  ..b!2/l3/4l 
90.. 10/10/41  ...b8/2/4l 

66  b9/27/4l 

76.. 3/16/42  ...bl2/6/4l 

80  bl/17/42 

59  b9/27/4l 

66  b9/27/4l 

94.. 11/21/41  ...b9/6/4l 

63  b9/27/4l 

91.. 2/6/42  ....bl2/6/4l 
58  b9/27/4l 


American  Empire  (W)  Richard  Dix-Preston  Foster  al/24/42 

Beyond  the  Blue  Horizon  Dorothy  Lamour-Richard  Denning  aft/ 16/41 

(Former  title  "Malaya") 
Dr.  Broadway  (D)  Macdonald  Carey-Jean  Phillips  all/29/41 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68  bl/24/42 

Forest  Rangers  (D)  (Tech.) ..  .Fred  MacMurray-Paulette  Goddard  a2/28/42 

Glass  Key   Brian  Donlevy-Veronica  Lake  

5  Great  Man's  Lady  (D)  Barbara  Stanwyck-Joel  McCrea  b3/2l/42 

Henry  Aldrich,  Editor  (CD). ..Jimmy  Lydon-Charles  Smith  a3/l4/42 

5  Henry  and  Dizzy  (C)  Jimmy  Lydon-Charles  Smith  a9/27/4l 

Holiday  Inn   Bing  Crosby-Fred  Astaire  al/3/42 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

Major  and  the  Minor  Ginger  Rogers-Ray  Milland  

Mr.  and  Mrs.  Cugat  Ray  Milland-Betty  Field  al2/27/4l 

Mrs.  Wiggs  of  the  Cabbage  »„,.,.« 
Patch  (C)  Fay  Bainter-Carolyn  Lee  a3/2l/42 

5  My  Favorite  Blonde  (C)A  Bob  Hope-Madeleine  Carroll  78  D3/2I/42 

My  Heart  Belongs  to  Daddy(C) . Richard  Carlson- Martha  O'Driscoll  a3/7/42 

Night  in  New  Orleans  (My) .. Preston  Foster-Albert  Dekker  alO/ll/41 

(Former  title  "Morning  Alter") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  al/3/42 

Reap  the  Wild  Wind  (D)  F . . . Ray  Milland-John  Wayne  (Tech.) ..  124.  .3/19/42  ...b3/2l/42 

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  a2/2l/42 

(Former  title  "Black  Curtain") 

Sweater  Girl  (My)  Eddie  Bracken-June  Preisser  a8/9/4l 

Take  a  Letter  Darling  (C)  Rosalind  Russell-Fred  MacMurray  al/24/42 

5  This  Gun  for  Hire  (D)  Veronica  Lake-Robert  Preston  all/29/41 

Tombstone    (W)  Richard  Dix-Frances  Gilford  alO/4/41 

4  Torpedo  Boat  (A) F  Richard  Arlen-Jean  Parker   69  bl/17/42 

5  True  to  the  Army  (CM)F  Judy  Canova-Allan  Jones-Ann  Miller  76  b3/2l/42 

Undercover  Man  (W)  Wm.  Boyd-Andy  Clyde-Bill  George  

Wildcat   (D)  Richard  Arlen-Arline  Judge  a2/28/42 

Young  and  Willing  (C)  William  Holden-Susan  Hayward  al2/20/4l 

(Former  title  "Out  of  the  Frying  Pan") 


PRODUCERS  RELEASING  CORP.  1940-41 


162  Billy  the  Kid  in  Santa  Fe(W) 
116  Blonde  Comet  (D)  

111  Criminals  Within  (My) A  

115  Dangerous  Lady  (My)F  

113  Desperate  Cargo  (D)A  

112  Double  Cross  (G)F  

109  Emergency  Landing  (Spy)F... 

124  Gambling  Daughters  ( D )  A  

126  Jungle  Man  (D)F  

167  Lone  Rider  Ambushed  (W)F.. 

168  Lone  Rider  Fights  Back  (W) 
166  Lone  Rider  in  Frontier  Fury. 
165  Lone  Rider  in  Ghost Town(W)F 

114  Mr.  Celebrity  (D)F.... 
123  Paper  Bullets  (D) A  

125  Reg'lar  Fellers  (D)F. . . 

110  South  of  Panama  (Spy)F 
156  Texas  Marshal  (W)  


Bob-Steele- Marin  Fais-St.  John  66. 

Robert  Kent- Virginia  Vale  67. 

Eric  Linden-Ann  Doran  70. 

Neil  Hamilton-June  Storey  66. 

Ralph  Byrd-Carol  Hughes  69. 

Kane  Richmond-Pauline  Moore  61. 

Carole  Hughes  79. 

Cecilia  Parker-Roger  Pryor  67. 

Buster  Crabbe-Sheila  Darcy  63. 

Geo.   Houston-AI  St.  John  67. 

George  Houston-AI  St.  John  64. 

George  Houston-AI  St.  John  62. 

Geo.   Houston-Alaine  Brandes  64. 

James  Seay-Doris  Day  66. 

Joan  Woodbury-Jack  LaRue  72. 

Billy   Lee-'Alfalfa'   Switzer  65. 

Roger  Pryor- Virginia  Vale  68. 

Tim   McCoy-Kay  Leslie  62. 


.7/11/41 

.  12/26/41 

.6/27/41 

.9/12/41 

.7/4/41  . 

.6/27/41 

.5/23/41 

.8/1/41  . 

.10/10/41 

.8/29/41 

.11/7/41 

.8/8/41  . 

.5/16/41 

. 10/31/41 

.6/13/41 

.8/15/41 

.5/2/41  . 

.6/13/41 


1941-42 


258  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbe-AI  St.  John. 

259  Billy  the  Kid  Trapped  (W) . . . Buster  Crabbe-AI  St.  John. 
257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John. 
207  Broadway  Big  Shot  (CD)  A. .  .Ralph  Byrd-Virginia  Vale. 
211  Dawn  Express  (Spy)  Michael  Whalen-Anne  Nagel. 


58.. 12/12/41 
59.. 2/20/42  . 
64.. 1 0/24/4 1 
63.. 2/6/42  .. 
66.-3/27/42  . 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg   65. .1/23/42  . 

202  Girls  Town  (D)  Edith   Fellows-June  Storey  3/6/42  ., 

205  Hard  Guy  (G) A  Jack  La  Rue-Mary  Healy  68..  10/17/41 

216  House  of  Errors  (C)  Harry  Langdon- Marian  Marsh  4/10/42  . 

218  Inside  the  Law...  Wallace   Ford-Frank  Sully  4/31/42  , 

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue  63..  12/19/41 

263  Lone  Rider  and  the  Bandit(W)  .George  Houston-AI  St.  John   55.  .1/16/42  , 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  St.  John  3/13/42  . 

201  Men  of  San  Quentin  J.  Anthony  Hughes-Eleanor  Stewart  4/19/42 

213  Miracle  Kid  (D)  A  Tom  Neal-Carol  Hughes-Vicki  Lester  66. .  I J / 14/4 1 

217  Panther's  Claw  (My)F  Sidney   Blackmer-Rickey   Vallin. ...  72.  .5/8/42  ., 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  2/13/42  , 

253  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radio)  Boyd-Art  Davis  

229  Strangler   Judy  Campbell-Sebastian  Shaw  4/3/42  ., 

230  Swamp    Woman  Ann  Corio-Jack  La  Rue  68. .12/5/41  , 

251  Texas  Man  Hunt  (W)  Bill  (Radio  Boyd-Art  Davis   60..  1/2/42  . 

214  Today  I  Hang  (D) A  Walter  Woolf  King-Mona  Barrie        67..  1/30/42  . 

210  Too  Many  Women  (C)  Neil  Hamilton-June  Lang  2/27/42  . 


,.a7/l9/4l 
a  11/22/41 
.68/16/41 
blO/l 1/41 
.blO/4/41 
.h8/l6/4l 
.b7/l2/4l 
.b9/l3/4l 
blO/ll/41 
.bl 1/1/41 
bl2/27/4l 
.a7/26/4l 
.b5/l7/4l 
.b 10/4/41 
.b6/l4/4l 
.b8/30/4l 
.b4/26/4l 
.  a5/l7/4l 


.bl2/27/4l 
. .al/24/42 
..bll/l/41 
. .bl/17/42 
. .a2/28/42 
. .b2/l4/42 
..al/17/42 
.blO/25/41 
. . .a3/7/42 

!bi2/27/4i 
. .al2/6/4l 
..al/31/42 

.'.'bi/3i/42 
. .b3/2l/42 
.312/13/41 


.alO/ll/41 
.all/22/41 
..b3/l4/42 
..al/31/42 


RKO-RADIO  Current  1941-42 

185  Cyclone  on  Horseback  (W)  Tim  Holt-Marjorie  Reynolds  60.. 

166  Frank  Buck's  Jungle  Cavalcade. Frank  Buck   77 

129  Hurry,  Charlie,  Hurry  (C)F..Leon  Errol-Mildred  Coles  65. 

175  Little  Foxes  (D) A  Bette  Davis-Herbert  Marshall  116. 

135  My  Life  With  Caroline  (C)... Ronald  Colman-Anna  Lee  81. 

191  Reluctant  Dragon(C-Cartoon)  F . Benchley  and  Cartoon  Characters  73. 

131  Saint's  Vacation  (My) A  Hugh  Sinclair-Sally  Gray  65. 

136  Scattergood  Meets  B'way(D) F .Guy  Kibbee-Emma  Dunn  70. 

132  Scattergood  Pulls  the 

Strings    (D)F  Guy  Kibbee    65.. 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  

172  Story  of  the  Vatican  (Doc.) ...  March  of  Time  Feature   54 

133  Sunny  (MC)F  A.  Neagle-J.  Carroll-R.  Bolger  98 

134  They  Meet  Again  (D)F  Jean  Hersholt- Dorothy  Lovett  67 

126  Tom,  Dick  and  Harry  (C)  A. .  .Ginger  Rogers-Geo.   Murphy  86 


Rel. 

Date 
6/13/41 
6/27/41 
7/25/41 
8/29/41 
8/1/41 
6/20/41 
5/31/41 
8/22/41 

5/23/41 

8/8/41 

7/18/41 

5/30/41 

6/20/41 

7/4/41 


See 
Issue  of 
.a5/IO/4l 
.b7/l9/4l 
.b7/l2/4l 
.b8/ 16/41 
.b7/l9/4l 
..b6/7/4l 
.b6/2l/4l 
.b8/30/4l 

.b5/l7/4l 
.a7/ 12/41 
.b8/l6/4l 
.b5/24/4l 
. .b7/5/4l 
.b7/l9/4l 


Current  1940-41 


Block 
No. 

I  All  That  Money  Can  Buy(D)A.Anne  Shirley-Walter  Huston  106. 

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (C)A  Barbara  Stanwyck- Gary  Cooper  III. .1/9/42  . 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60. .10/10/41 

5  Bashful   Bachelor   (C)F  Lum  'n'  Abner   74.. 3/20/42 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe  67.. 2/13/42 

I  Citizen   Kane   (D)  A  Orson  Welles- Dorothy  Comingore. .  .120.  .9/5/41  . 

3  Date  With  the  Falcon(MyC)  F  .George  Sanders- Wendy  Barrie  63..  1/16/42 

W-l  Dtide  Cowboy  (W)F  Tim   Holt-Marjorie  Reynolds  59. .12/12/41 

Dumbo    (FA) F  Disney  Cartoon  Feature  (Tech.)  64. .10/31/41 

1  Father  Takes  a  Wife  (C)A  Adolphe  Menjou-Gloria  Swanson  79..  10/3/41 

3  Four  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger   68. .1/23/42 

2  Gay  Falcon  (My) A  George  Sanders- Wendy  Barrie   66..  10/24/41 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  91.. 2/20/42 

1  Lady  Scartace  (D)F  Dennis  O'Keefe- Frances  Neal   66. .9/26/41 

2  Look  Who's  Laughing  (C)F. .  .Berger  &.  McCarthy   79..  11/21/41 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol  73.. 3/13/42 

2  Mexican  Spitfire's  Baby  (C)F.Leon  Errol-Lupe  Velez-Zasu  Pitts..  70. .11/28/41 

3  Obliging  Young  Lady  (C)F...Joan  Carroll-Edmond  O'Brien   80..  1/30/42 

1  Parachute  Battalion   (D)F  Robert  Preston- Nancy  Kelly  75. .9/12/41 

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore-Lupe  Velez.  96..  12/26/41 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60.. 2/27/42 

4  Sing  Your  Worries  Away(CM)  .Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71.. 3/6/42  . 

2  Suspicion    (D) A  uary  Grant-Joan  Fontaine  99. .11/14/41 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67. .11/7/41 

4  Valley  of  the  Sun  (D)  James  Craig-Lucille   Ball   80.. 2/6/42  . 

3  Weekend  for  Three  (C)A  Dennis  O'Keefe-Jane  Wyatt  66..  12/12/41 

Coming  1941-42 

Bambi   Disney  Cartoon  Feature  

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/12/42 

6  Falcon  Takes  Over  George  Sanders-Allen  Jenkins  6/5/42  . 

Fantasia  (FA) F  Technicolor  Cartoon   85. .4/3/42  . 

Journey  Into  Fear  (Spy)  Joseph  Cotten- Dolores  del  Rio  

W-2  Land  of  the  Open  Range  (W)  F.Tim  Holt-Ray  Whitley   60.. 4/10/42 

5  Magnificent  Ambersons  J.  Cotten- Dolores  Costello-T.  Holt  3/27/42 

5  Mayor  of  44th  Street  (CDM)A. George  Murphy-Anne  Shirley   85. .5/8/42  . 

6  Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez  6/26/42 

6  My  Favorite  Spy  (MyC)  Kay  Kyser-Ellen  Drew  6/19/42 

6  Powder  Town   Victor  McLaglen-Edmond  O'Brien  5/29/42 

Pride  of  the  Yankees  Gary  Cooper- Theresa  Wright  

5  Scattergood  Rides  High  (D)F.Guy   Kibbee- Dorothy  Moore   66. .4/24/42 

6  Syncopation  (DM)   Adolphe   Menjou-Jackie  Cooper  5/15/42 

W-2  Thundering   Hoofs  (W)F  Tim    Holt-Ray   Whitley  60. .8/10/42 

5  Tuttles  of  Tahiti  (D) F  Charles  Laughton-Jon  Hall  94.. 4/17/42 


10/17/41  ..b7/l9/4l 


, .bl2/6/4l 
. ..D9/6/4I 
,.b3/2l/42 
..bl/10/42 
, .b4/l2/4l 
..bl 1/8/41 
.  ..b9/6/4l 
. -blO/4/41 
. -b7/l9/4l 
..bl 1/8/41 
, -b9/20/4l 
..bl/10/42 
..b7/26/4l 
. -b9/20/4l 
..bl/10/42 

. .b9/6/4l 
. .bl 1/8/41 
,.b7/ 19/41 
,  .bl 1/8/41 
.. -b9/6/4l 
, -bl/10/42 
, -b9/20/4l 
,.b9/20/4l 

-bl/10/42 
.b 10/25/41 


, . . In  Prod. 
.bl2/l3/4l 
..al2/6/4l 
.bl 1/18/40 
.  .a2/ 14/42 
.bl2/l3/4l 
.a  12/27/41 
..03/21/42 

...a3/7/42 
. .a2/28/42 
.al2/20/4l 


REPUBLIC 


Current  1940-41 


16  AngelsWithBrokenWings(CD)  F.Binnie  Barnes-Gilbert  Roland  

28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes... 

24  Citadel  of  Crime  (D)F  Frank  Albertson-Linda  Hayes  

15  Country  Fair  (CM)F  Eddie  Foy,  Jr. -June  Clyde  

77  Desert  Bandit  (W)F  Don  Barry-Lynn  Merrick  

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers   

22  Gay  Vagabond,  The  (CD)F  Ruth  Donnelly- Roscoe  Karns  

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

23  Poison  Pen  (D) A  Flora  Robson-Rob't  Newton  

3  Puddin'   Head   (OF  Judy  Canova- Francis  Lederer  

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle  

67  Saddlemates  (W)F   Three  Mesquiteers   

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gabby"  Hayes. 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette  


72.. 5/27/4 1 
61.. 9/5/41  , 
58. .7/24/41 
74.. 5/5/4 1  . 
56.. 5/24/4 1 
65.. 8/27/41 
78. .10/15/41 
56. .7/10/41 
66. .5/12/41 
88. .8/20/41 
57. .6/24/41 
58. .6/20/41 
66. .6/30/41 
80. .6/25/41 
57.. 7/31/41 
56. .5/26/41 
56.. 5/7/4 1  . 
65. .7/15/41 
64. .8/25/41 


. .b3/2l/42 
.all/29/41 
.1)12/13/41 
. .b3/2l/42 


..b6/7/4l 
..b9/6/4l 
..b8/2/41 
.b5/l7/4l 
.b5/3l/4l 
.b9/ 13/41 
blO/18/41 
.b7/ 19/41 
.b5/24/4l 
.b8/l6/4l 
.b6/28/4l 
.b6/2l/4l 
..b7/5/4l 
.b6/28/4l 
. .b8/9/4l 
.b6/l4/4l 
-b5/IO/4l 
. .h8/2/4l 
.JW30/4I 


Current  1941-42 

71  Apache  Kid  (W)F  Don  "Red"  Barry-Lynn  Merrick  

74  Arizona  Terrors  (W)F  Don  "Red"  Barry-Lynn  Merrick  

64  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers  

31  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette  

72  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  

I  Devil  Pays  Off  (Spy) A  J.  Edward  Bromberg-Osa  Massen... 

62  Gauchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele  

44  Heart  of  the  Rio  Grande(W)F.Gene  Autry-Smiley  Burnette  

08  Hurricane  Smith  ( D ) F  Ray  Middleton-Jane  Wyatt  

51  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

01  Lady  for  a  Night  (D)  Joan  Blondell-John  Wayne  

53  Man  From  Cheyenne  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

10  Mercy  Island  ( D ) A  Ray  M iddleton-Gloria  Dickson  

73  Missouri  Outlaw  (W)F  Don  "Red"  Barry- Lynn  Merrick  

07  Mountain  Moonlight  (OF  Weaver  Bros.  &  Elviry  

12  Mr.  District  Attorney  in 

the  Carter  Case  James  Ellison-Virginia  Gilmore.... 

61  Outlaws  of  Cherokee  Trail  (W)  F  .Three  Mesquiteers   

22  Pardon  My  Stripes  (C)F  Bill  Henry-Sheila  Ryan  

33  Pittsburgh  Kid  (D)F  Billy  Conn-Jean  Parker  

21  Public  Enemies  (D)  Philip  Terry-Wendy  Barrie  

65  Raiders  of  the  Range  (W)  Bob  Steele-Tom  Tyler  

52  Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne  

09  Sailors  on  Leave  (OA  William  Lundigan-Shirley  Ross  

43  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  

02  Sleepytime  Gal   (CM)F  Judy  Canova-Tom  Brown  

54  South  of  Santa  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes... 

75  Stagecoach  Express  (W)  Don  "Red"  Barry-Lynn  Merrick  

14  Tragedy  at  M  idnight(My-C)  A  John  Howard-Margaret  Lindsay  

13  Tuxedo  Junction  (C)F  Weaver  Bros.  &  Elviry  

63  West  of  Cimarron  (W)  Three  Mesquiteers   

15  Yokel  Boy  (OF  Joan  Davis- Albert  Dekker  


56 

.9/12/41 

..b9/27/4l 

56 

.1/6/42  . 

. .bl/10/42 

57 

.1/30/42 

...b2/7/42 

66 

.1/22/42 

..bl/24/42 

56 

.9/29/41 

..blO/4/41 

70 

. 1 1/ 10/41 

.1)1  1/15/41 

56 

.10/24/41 

.b 10/25/41 

70 

.3/11/42 

..b3/ 14/42 

69 

.7/20/41 

,.b7/ 19/41 

56 

.10/17/41 

.blO/18/41 

87 

.1/5/42  . 

...bl/3/42 

CO 

.1/16/42 

..bl/17/42 

72 

. 10/10/41 

.blO/ll/41 

58 

.11/25/41 

-bl 1/22/41 

08 

.7/12/41 

. -b7/l9/4l 

68 

.12/18/41 

-bl2/27/4l 

56. 

.9/10/41 

. -b9/20/4l 

64 

.1/26/42 

..bl/31/42 

76 

.8/29/41 

...b9/6/4l 

66 

. 10/30/41 

. .bl 1/1/41 

,3/18/42 

..a2/ 14/42 

63 

. 12/12/41 

.bl2/l3/4l 

71. 

.9/30/41 

..blO/4/41 

64. 

.11/12/41 

rbl 1/15/41 

80. 

.3/5/42 

. , . b3/7/42 

55. 

.2/17/42 

. .b2/2l/42 

3/6/42  . 

. .a2/l4/42 

68. 

.2/2/42  . 

..bl/31/42 

71. 

. 12/4/41 

..bl2/6/4l 

55. 

.12/15/41 

.bl2/20/4l 

69. 

.3/13/42 

..b3/2l/42 

Coming  1941-42 

Affairs  of  Jimmy  Valontine(D). Dennis  O'Keefe-Ruth  Terry  

Girl  From  Alaska  (D)  Ray  Middleton-Jean  Parker  

Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie  

In  Old  California  John  Wayne-Binnle  Barnes  

176  Jesse  James,  Jr.  (W)  Don  "Red"  Barry-Lynn  Merrick  

Remember  Pearl  Harbor  Don  "Red"  Barry-Fay  McKenzie:.. 

Shepherd  of  the  Ozarks  (D).. Weaver  Bros.  &  Elviry  

Sunset  on  the  Desert  (W)  Roy  Rogers-George  "Gabby"  Hayes. 

166  Westward  Ho!  (W)  Three  Mesquiteers  


.3/25/42 
.4/6/42  , 
.4/10/42 


..a2/7/42 

. -a2/7/42 
.a3/!4/42 


.3/25/42  ...a2/28/42 


.3/26/42 
.4/1/42  . 


. .a3/7/42 
.a2/28/42 
.a3/!4/42 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  45 


Current  1941-42 


20TH  CENT.-FOX  Current  1940-41  Min, 

148  Accent  on  Love  (C)F  Geo.   Montgomery-usa  Massen  61.. 

143  Blood  and  Sand  (Tech.)  (D) A. Tyrone  Power-Linda  Darnell  125.. 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North  59.. 

141  Cowboy  and  the  Blonde(CD)  F .  Mary  Beth  Hughes-G.  Montgomery.  68. 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis  73. 

144  For  Beauty's  Sake  (CD)A....Ned  Sparks-Marjorie  Rambeau  62. 

140  GreatAmericanBroadcast(DM)  FAIice  Faye-John  Payne-Jack  Oakie.  90. 

142  Great  Commandment  (D)F  John  Beal-Albert  Dekker  80. 

146  Man  Hunt  (Spy)  F  Walter  Pidgeon-Joan  Bennett  100. 

147  Moon  Over  Miami  (MC)F  Don  Ameche-Betty  Grable  (Tech.)..  91. 

145  Very  Young  Lady  (CD)F  Jane  Withers-Nancy   Kelly  79. 

Block 
No. 

2  Belle  Starr  (Tech.)  (DJA  Gene  Tierney-Randolph  Scott  87. 

6  Blue,  White  and  Perfect  (D) . Lloyd  Nolan-Mary  Beth  Hughes  75. 

5  Cadet  Girl  (CD) A  Carole  Landis-Geo.   Montgomery  71. 

8  Castle  in  the  Desert  (My) F .. .Sidney  Toler-Arleen  Whelan  62. 

1  Charley's  Aunt  (C)F  Jack  Benny-Kay  Francis  81. 

2  Charlie  Chan  in  Rio  (My)  F. .  .Sidney  Toler-Mary  Beth  Hughes...  62. 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  73. 

I  Dressed  to  Kill  (D)F  Lloyd  Nolan-Mary  Beth  Hughes  74. 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero  67. 

3  Great  Guns  (C)F  Laurel  and  Hardy-Sheila  Ryan  74. 

6  How  Green  Was  My  Valley(D)  F  .  Maureen  O'Hara-Walter  Pidgeon. . .  1 18. 

4  I  Wake  Up  Screaming  (My)  F.Betty  Grable- Victor  Mature  82. 

(Reviewed  as  "Hot  Spot") 

W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts....  58. 

W-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan  57. 

3  Man  at  Large  (Spy)F  Marjorie  Weaver-Richard   Derr  69. 

5  Marry  theBoss'Daughter(CD)  F  .  Brenda  Joyce-Bruce  Edwards  60. 

4  Moon  Over  Her  Shoulder(C)A.Lynn   Bari-John  Sutton   68. 

8  Night  Before  the  Divorce(C) A . Lynn  Bari-Joseph  Allen,  Jr  67. 

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell  70. 

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde  61. 

I  Private  Nurse  (DJF  Brenda  Joyce-Jane  Darwell  60. 

7  Remember  the  Day  (D)  Claudette  Colbert-John   Payne  86. 

W-l  Riuers  of  the  Purple  Sage  (W)  F  .  George  Montgomery-Mary   Howard..  56. 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr  72. 

9  Rings  on  Her  Fingers  (D)F.. .Henry  Fonda-Gene  Tierney  86. 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  93. 

8  Roxie  Hart  (C)A  Ginger  Rogers-Adolphe  Menjou  74. 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr  73. 

8  Song  of  the  Islands  (M)F  Jack  Oakie-Betty  Grable  (Tech.)...  75. 

7  Son  of  Fury  (D)  Tyrone  Power-Frances  Farmer  98. 

I  Sun   Valley  Serenade  Sonja  Henie-John  Payne- M.  Berle..  83. 

4  Swamp  Water  (D) A  Walter  Huston- Walter  Brennan  88. 

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)....  80. 

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari  64. 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  77. 

3  Yank  in  the  R.A.F.  (War)  F .  .Tyrone   Power-Betty  Grable  97. 

7  Young  America  (D)  Jane  Withers- William  Tracy  73. 


Rel. 
Date 
7/1 1/41 

5/30/41 
6/13/41 
5/16/41 
7/18/41 
6/6/41  . 
5/9/41  . 
5/23/41 
6/20/41 
7/4/41  . 
6/27/41 


See 
Issue  of 

. .b6/28/4l 
. .b5/24/4l 
. .b7/27/40 
. .b4/26/4l 
. .b6/28/4l 
. . .b7/5/4l 
...b5/3/4l 
. .b4/l2/4l 
..b6/l4/4l 
..b6/2l/4l 
...b5/3/4l 


.9/12/41  . 
.1/6/42  .. 
.11/28/41 
.2/27/42  . 
.8/1/41  .. 
.9/5/41  .. 
. 12/12/41 
.8/8/41  .. 
.1/16/42  . 
.10/10/41 
.12/26/41 
.11/14/41 

.9/26/41  . 
.3/20/42  . 
.10/3/41  . 
.11/28/41 
. 10/24/41 
.3/6/42  .. 
.2/13/42  . 
.  12/19/41 
.8/22/41  . 
.1/1/42  .. 
10/10/41 
1/23/42  . 
.3/20/42  . 
.  I  I  21  41 
.2/20/42  . 
1 1/7/41  . 
3/13/42  . 
1/30/42  . 
8/29/41  . 
1 1/14/41 
9/26/41  . 
9/19/41  . 
8/15/41  . 
10/17/41 
2/6/42  .. 


. -b8/23/4l 
.bl2/20/4l 
- b 1 1 / 1 5/41 
..  ,b2/7/42 
. .b7/26/4t 
. .b8/23/4l 
.bl 1/ 15, 41 
. .b7/26/4l 
..bl/10/42 
. .b9/ 13/41 
. .bl 1/1/41 
.  b  I  0 .  18.  41 

. .b9/l3/4l 
. .b3/ 14/42 
. .b9/l3/4l 
.bl I  15, 41 

blU  18  41 
...D2/7/42 
. ..b2/7/42 
•bl 1/22/41 
. .b7/26/4l 
b I  2  20  4  1 
.b9/l3/4l 
.bl/10/42 
. .b3/l4/42 
.bt 1/22/41 
. ..b2/7/42 
blO/25/41 
. .b2/7/42 
.bl/10/42 
..b8/2/4l 
bl0/25/4l 
.b9/ 13/41 
,.b9/l3/4l 
.b7/26/4l 
.b9/l3/4l 
.bl/10/42 


Coming  1941-42 

It  Happened  in  Flatbush  Lloyd  Nolan-Carole  Landis  

Loves  of  Edgar  Allan  Poe  Linda  Darnell-John  Shepherd  

Mad  Martindales  (C)  Jane  Withers-Marjorie  Weaver  

Magnificent  Jerk   D.  Ameche-H.  Fonda-Lynn  Bari  

Man  Who  Wouldn't  Die  (My). Lloyd   Nolan-Marjorie  Weaver  

Moontide   J.  Gabin-I.  Lupino-C.  Rains  

My  Gal  Sal  (DM)  (Tech.)  Rita   Hayworth- Victor  Mature  

Outlaw,  The   Walter  Huston-Thos.  Mitchell  

9  Remarkable  Mr.  Kipps  (D) A. .Michael  Redgrave-Diana  Wynyard..  86 
9  Secret  Agent  of  Japan  (Spy).. Lynn  Bari-Preston  Foster  72 

Strictly  Dynamite  Betty  Grable- Victor  Mature  

W-2  Sundown  Jim  (W)F  J.   Kimbrough-A.  Whelan   53. .3/27/42 

Tales  of  Manhattan  (D)  Henry  Fonda-Ginger  Rogers  

Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  O'Hara  

This  Above   All  Tyrone  Power-Joan  Fontaine  

Thunder    Birds  Gene  Tierney-Preston  Foster  

9  To  the  Shores  of  Tripoli  (D)F.M.  O'Hara-J.  Sutton  (Tech.)  87 

Whispering  Ghosts  (My)  Brenda  Joyce-Milton  Berle  

9  Who  Is  Hope  Schuyler?  (My)  A.Mary  Howard-Robt.   Lowery  57 


.al/24/42 


3/27/42 
4/3/42  . 


.a3/2l/42 
. .al/3/42 
.al/3I/42 
.In  Prod. 
.63/14/42 
.b3/!4/42 


.b3/l4/42 
.al2/6/4l 


.a2/7/42 
.al/3/42 


.4/10/42 
.4/ 17/42  ' 


.b3/l4/42 
.a3/l4/42 
,b3/ 14/42 


UNITED  ARTISTS 


Current 


All  American  Co-Ed  (CM)F.. Frances  Langford-Johnny  Downs....  48. .10/31/41 
Broadway  Limited  (C-D) F. .  ..Victor  McLaglen- Dennis  O'Keefe...  73.  .6/13/41 

Brooklyn  Orchid   (OF  Marjorie   Woodworth- Wm.    Bendix. .  50.  .2/20/42 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff .  1 10. .  1 1/28/41 

Dudes  Are  Pretty  People  (C) . .  Marjorie  Woodworth-Jimmy  Rogers  3/13/42 

Fiesta   (Tech.)    (CD)  Armida-Antonio  Moreno-Geo.  Givot.  45. .  12/ 19/41 

Gentleman  After  Dark  (D)A.  .Brian  Donlevy-Miriam  Hopkins          74.  .2/27/42 

Hayfoot   (C)   William  Tracy-James  Gleason   48. .1/2/42  . 

International  Lady  (Spy)A  Nona  Massey-George  Brent  100. .9/19/41 

Lydia  (D) F   Merle  Oberon-Alan   Marshall  104.. 9/29/41 

Major  Barbar?  (CD)A  Wendy  H iller-Robert  Morley  112. .9/12/41 

Miss  Polly  (OF  ZaSu   Pitts-Slim  Summerville  45. .11/14/41 

Mister  V   (D)F  Leslie  Howard-Mary  Morris  100. .3/20/42 

New  Wine   (MD)F  Nona  Massey-Binnie  Barnes  84. .10/10/41 

Niagara  Falls  (C)F  Marjorie  Woodworth-Tom  Brown  43. .10/17/41 

Shanghai  Gesture  (D)  Gene  Tierney-Victor  Mature  104.  .2/6/42  . 

Sundown  (DJA   Gene  Tierney-Bruce  Cabot  92..  10/31/41 

Tanks  a  Million  (OF  Jas.  Gleason-Wm.  Tracy  50. .9/12/41 

Three  Cockeyed  Sailors  (OF. .Tommy  Trindler-Claude  Hulbert  76. .7/4/41  . 

To  Be  Or  Not  To  Be  (OA  Carole  Lombard-Jack  Benny   98.  .3/6/42  . 

Coming  1941-42 

About  Face  (C)  William  Tracy-Joe  Sawyer  

Cubana  (CM)   Marjorie  Woodworth -George  Givot  

Friendly  Enemies   (C)  Charles  Winninger-Charlie  Ruggles  

Gold   Rush   (OF  Charlie  Chaplin   71. .4/17/42  . 

Hitler's   Valet  Bobby  Watson-Joe  Devlin  

Jungle  Book  (Tech.)  (FA)  Sabu-Jer.  Cowan-Rosemary  DeCamp  4/3/42  . 

Miss  Annie  Rooney  Shirley  Temple- William  Gargan  

Moon  and  Sixpence  George  Sanders-Herbert  Marshall  

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  5/15/42 

Twin  Beds  (C)  George  Brent-Joan  Bennett  4/24/42 


.blO/18/41 
..b6/l4/4l 
. .bl/31/42 
.bl2/20/4l 
.al2/20/4l 
.b!2/20/4l 
. .b3/|4/42 
. . .bl/3/42 
-blO/18/41 
. .b8/23/4l 
...b5/3/4l 
. .bl 1/1/41 
..b2/l4/42 
. . .b8/2/4l 
. .b9/27/4l 
.b 12/27/41 
.blO/18'41 
...b8/9/4l 
. .b7/l2/41 
. .b2/2l/42 


.al/31/42 
.  .a2/7/42 
.a3/ 14/42 
..b3/7/42 


.a8/2/4l 
.In  Prod. 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (C)F  Baby  Sandy- Kathryn  Adams  60. .7/4/41  .. 

5028  Black  Cat  (My)  A  Hugh   Herbert- Broderick  Crawford. .  70.  .5/2/41  ., 

5039  Cracked  Nuts  (C)  L'na   Merkel-Stuart    Erwin  65. .8/1/41  .. 

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine   60.  .8/22/41  . 

5038  Hello  Sucker  (F) A  Hugh  Herbert-Peggy  Moran  60.. 7/1 1/41  . 

5029  Hit  the  Road  (D)  F  George  MacLane-Dead  End  Kids. ..  60.  .6/27/41  . 

5000A  Hold  That  Ghost  (CM)  Abbott  &.  Costello-Evelyn  Ankers...  86.. 8/8/41  .. 

5000  In  the  Navy  (CM)F  Abbott  &  Costello-Dick  Powell          86.. 5/30/41  . 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown   60.. 6/20/41  . 

5055  Men  of  the  Timberland  (A) F  .  .Richard  Arlen-Andy  Devine  61.  .6/6/41  .. 

5056  Raiders  of  the  Desert  (A)  F ..  .Richard  Arlen-Andv  Devine  60.  .6/18/41  . 

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight..  56.. 7/18/41  . 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee   63.. 6/20/41  . 

5044  This  Woman  Is  Mine  (PD)  A .  .Franchot  Tone-Walter  Brennan   92.  .8/22/41  . 

50I2A  Tight  Shoes   (OF  Brod  Crawford-Ann  Gwynne  67.. 6/13/41  . 

5034  Too  Many  Blondes  (CM)A  Rudy  Vallee-Helen  Parrish   60.. 5/23/41  . 

Current  1941-42 

6007  Appointment  fer  Love  (D)  Chas.  Boyer- Margaret  Sullavan  89..  10/31/41 

6063  Arizona  Cyclone  (W)F  Johnny  Mack  Brown   57..  11/14/41 

6013  Badlands  of  Dakota  (W)F  Crawford-Herbert-Devine   73.. 9/5/41  ., 

6031  Bombay  Clipper  (D)F  William  Gargan-lrene  Hervey   64.  .2/6/42  .. 

6035  Burma  Convoy  (A) A  Charles  Bickford-Evelyn  Ankers  59..  10/17/41 

Butch  Minds  the  Baby  (CD).. Brod  Crawford-Virginia  Bruce  3/20/42 

6037  Don't  Get  Personal   (C)  H.    Herbert-A.   Gwynne.   60. .1/2/42  ., 

6028  Flying  Cadets  (D)  F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60..  10/24/41 

6027  'Frisco   Lil    (DJA  Irene  Hervey- Kent  Taylor   60. .3/6/42  ., 

6012  Ghost  of  Frankenstein(H)A.  .  .Sir  C.  Hardwicke-L.  Chaney,  Jr        67. .3/13/42  , 

6045  Girl  Must  Live  (C)A  Margaret  Lockwood    69.. 9/19/41  , 


. . .Coming 
.all/29/41 


. .b6/28/4l 
. .b4/26/4l 
. .b7/26/4l 
...b3/8/4l 
. ..b7/5/4l 
. .b6/28/4l 
. ..b8/2/4l 
. .b5/3l/4l 
. .b7/l9/4l 
. .b5/3l/4l 
. .b7/l2/4l 
. .b8/l6/4l 
. .b6/28/4l 
. .b8/23/4l 
. .b6/!4/4l 
. .b5/24/4l 


,b 10/25/41 
. .b3/l4/42 
, ,b8/30/4l 
..bl/17/42 
, .blO/4/41 
.  ..a3/7/42 
...bl/3/42 
.blO/18/41 
.  .b2/28/42 
...b3/7/42 
.blO/ll/41 


UNIVERSAL  Current  1941-42  (Cont.) 

6046  Hellzapoppin   olsen  and  Johnson-Martha  Raye... 

6000  It  Started  With  Eve  (CD)  F. . .  De-anna  Durbin-Charles  Laughton.. 
6032  Jail  House  Blues  (C)A  Anne  Gwynne-Nat  Pendleton  

6001  Keep  'Em  Flying  (OF  Abbott  &  Costello-Carol  Bruce  

6051  Kid  From  Kansas  (A)  F  Dick  Foran-Leo  Carrillo  

6042  Mad  Doctor  of  Market  St. (D). Una  Merkel-Claire  Dodd  

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight. 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight. 

6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs  

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran  

6025  Moonlight  in  Hawaii  (CM)F.. Johnny  Downs-Jane  Frazee  

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.  C.   Fields-Gloria  Jean  

6023  North  to  the  Klondike  (A)  F..  Brod  Crawford- Lon  Chaney,  Jr.. 

6014  Paris  Calling   (DJA  Elisabeth   Bergner-Randolph  Scott. 

6044  Quiet  Wedding   Margaret  Lockwood   

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &.  Costello-Dick  Foran  

6052  Road  Agent  (DJA  Leo  Carrillo-Andy  Devine-D.  Foran 

6038  Sealed  Lips  (D)F  Wm.  Gargan-June  Clyde-John  Litel 

6030  Sing  Another  Chorus  (MC)F.. Johnny  Downs-Jane  Frazee  

6020  South  of  Tahiti   (D)  F  Brian  Donlevy-Maria  Montez  


(Former  title  "Ghost  Town  Buckaroo") 

6033  Swing  It,  Soldier  (M)  Frances  Langford-Ken  Murray  

6039  Treat  'Em  Rough  (D)  F  Peggy  Moran-Eddie  Albert  

6004  Unfinished  Business  (CD)  A . . .  Irene  Dunne-Robt.  Montgomery... 

6017  What's  Cookin'  (M)F  Andrews  Sisters-Gloria  Jean  

6015  Wolf   Man   (H) A  C.  Rains-D.  Foran-L.  Chaney,  Jr. 

Coming  1941-42 

6024  Almost  Married  (CM)F  Jane  Frazee-Robert  Paige  

Broadway   George  Raft- Brod  Crawford  

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

Eagle  Squadron  (D)  Diana  Barrymore- Robert  Stack   5/29/42 

Escape  From  Hong  Kong  (Spy) .  Don  Terry-Leo  Carrillo  

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day  57.. 4/17/42 

(Former  title  "Vigilantes") 

Halfway  to  Shanghai  Irene  Hervey- Kent  Taylor  

6026  Juke  Box  Jenny  (C)  Harriet  Hilliard-Ken  Murray  61. .3/27/42 

(Former  title  "Fifty  Million  Nickels") 
,.„,.  hady  in  a  Jam  (C)  ,rene   Dunne-Patric    Knowles  4/24/42 

6034  Mississippi   Gambler  (D)  Kent  Taylor- Frances  Langford   4/17/42 

Mystery  of  Marie  Roget  Patric  Knowles-Maria  Montez  

Pardon  My  Sarong  (C)  Abbott  and  Costello  

6047  Saboteur  (Spy)  Robert  Cummings-Priscilla  Lane  4/3/42 

Showdown   Don  Terry-Leo  Carrillo  

6048  Spoilers    (D)  Marlene   Dietrich-Randolph  Scott  5/8/42 

6036  Strange  Case  of  Dr.  Rx  Lionel   Atwill-Patric   Knowles  4/10/42 

(Former  title  "Dr.  Rx") 

There's  One  Born  Every 

Minute  (C)   Hugh   Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 

7.0U9h  As  The"  Come  Dead  End  Kids-Paul  Kelly  

60a3  Unseen  Enemy  (Spy)  Leo  Carrillo-Andy  Devine  4/10/42 

6041  You're  Telling  Me  (C)  Hugh  Herbert- Robert  Paige  5/1/42 


Rel. 

See 

Mint.  Date 

Issue  of 

.  84. 

.  12/26/41 

.bl2/20/4l 

90 

'®/9/42' 

..blO/4/41 

62 

. . b 1 / 17/42 

80 

1  1  ">U    1  1 
.  1  1 / £o/t 1 

.bl 1/22/41 

60 

. .b9/20/4l 

60 

2/27 /42 

. .bl/10/42 

6 1 

. .b9/20/4l 

58 

/2?/4 1 

. b 1 0/ 1 1/41 

12/19 /4 1 

.bl2/l3/4l 

62 

..bl0/4/4l 

.  60. 

'.  11/21/41 

.blO/l 1/41 

71 

1  n  / 1  n  /a  1 
.  iu/ 1  u/ 1 

.blO/ll/41 

! /?c/^o 

K  1  ft  A  t  At 

. . u 1 /Z4/4Z 

93 

. .bl2/6/4l 

63 

■  J 1/2 1/4|  ' 

. . .bl/3/42 

86. 

^2/20/42  . 

. .b2/l4/42 

60. 

.2/6/42   . . 

. . b 12/6/41 

62. 

.12/5/41  . 

. -b 12/6/41 

.  64. 

.9/19/41  . 

. .b9/l3/4l 

75. 

. 10/17/41 

. b 10/25/4 1 

59. 

.2/13/42  . 

..a9/l3/4l 

66. 

. 1 1 /7/4 1  . 

b 1 1 / 1 /4I 

61 . 

.1/30/42  . 

"bl/17/42 

94. 

.9/12/41  . 

. .b8/30/4l 

66. 

.2/20/42  . 

. .b2/2l/42 

70. 

. 12/12/41 

.bl2/l3/4l 

65. 

.5/22/42  . 

..b3/l4/42 

. .al/10/42 
.  .a2/28/42 
.  .a3/ 14/42 
..a9/l3/4l 


.al0/25/4l 

..a2/l4'42 
..al2/6'4l 
..al/!0.4i 


..a  1/24 '42 


. .a2/28/42 
.al 0/25/4 1 


.a  1 0/4/41 

.al/10/42 
..a3/7/42 
. .al/3/42 


WARNER  BROS. 


Current  1940-41 


066  Affectionately  Yours  (SO  F ..  .Merle  Oberon-Dennis  Morgan  

oo7  Bad  Men  of  Missouri  (D)  A. .  .Dennis  Morgan-Wayne  Morris  

5rl.de  Came  C.O.D.  (C)A  Bette  Davis-James  Cagney  

3I8  Bullets  for  O'Hara  (D) A  Joan  Perry-Roger  Pryor  

Ill  P,'.veL  Bomber  (Tech.)  (D)F...Errol  Flynn-Fred  MacMurray  

565  highway  West   (G) A  Brenda   Marshall-Olympe  Bradna. 

ol7  Kisses  for  Breakfast  (F) A  Dennis  Morgan-Jane  Wyatt  

?™  ManPower  <D>A   Marlene  Dietrich-George  Raft.... 

d08  Million  Dollar  Baby  (CD) F . . .Priscilla  Lane-Ronald  Reagan  

023  Nurse's  Secret   (My)  F  Lee   Patrick- Regis  Toomey  

ao5  Out  of  the  Fog  (DJA  Ida  Lupino-John  Garfield  

024  Passage  From  Hongkong  (My)  F.Keith  Douglas-Lucile  Fairbanks.. 
o64  Shining  Victory  (DJA  G.  Fitzgerald-Jas.  Stephenson  


516  Thieves  Fall  Out  (OA  Eddie  Albert-Joan  Leslie  

o74  Three  Sons  O'Guns  (CD)A  Wayne  Morris-Arthur  Kennedy. 

ao8  Underground  (D)   Jeffrey  Lynn- Karen  Verne  


88 

.5/10/41 

..b5/IO/4l 

74 

.7/26/41 

..b7/l9/4l 

91 

.7/12/41 

..b6/28/4l 

50 

.7/19/41 

..b.7/19/41 

132. 

.8/30/41 

. -b8/ 16/41 

63 

.8/23/41 

. .D7/26/4I 

82. 

.7/5/41  . 

..  b7/5/4l 

105 

.8/9/41  . 

..b7/l2/4l 

102 

.5/31/41 

..b5/24/4l 

65. 

.5/24/41 

..b5/IO/4l 

85 

.6/14/41  . 

. .b6/l4/4l 

61. 

.6/21/41  . 

...b6/7/4l 

83. 

.6/7/41  .. 

. .b5/24/4l 

64. 

.5/17/41  . 

. .b5/IO/4l 

72. 

.5/3/41  .. 

..b4/l9/4l 

65. 

.8/2/41  .. 

..b7/l9/4l 

95. 

.6/28/41  . 

..b6/!4/4l 

Current  1941-42 

116  All  Through  the  Night  (D)  F ..  Humphrey  Bogart-Judith  Anderson ..  107. .  1/10/42  ...bl2/6/4l 
24  A  ways  in  My  Heart  (D)  F  Kay  Francis- Walter  Huston   92.  .3/14/42   b3/7/42 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88..  11/15/41  ..bll/l/41 

•U  Sod,y  D'saPPrars  (C)F  Jeffrey  Lynn-Jane  Wyman  71..  12/6/41  ...bl2/6/4l 

5,  Bullet  Scars   (GJA  Regis  Toomey-Adele   Longmire          59.  .3/7/42   b3/7/42 

122  Captain  of  the  Clouds  (DJF...J.  Cagney-Dennis  Morgan  (Tech.) .  .113.  .2/21/42  ...bl/24/42 

121  Dangerously  They  Live  (Spy)  John  Garfield-Raymond  Massey          78.. 2/14/42  .  bl2/27/4l 

106  International  Squadron  (D)F.. James  Stephenson-Ronald  Reagan...  87. .10/11/41  .  b8/l6/4l 
05  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn   76..  10/4/41   1)9/6/41 

107  Maltese  Falcon  (My)  A  Mary  Astor-Humphrey  Bogart  100. .  10/18/41   .  -b  10/4/41 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  1 12..  1/24/42  .  .b!2/27/4l 

103  Navy  Blues  (C)F  A.  Sheridan-J.  Oakie-M.  Raye  108.. 9/13/41   . .  -b8/ 16/41 

104  Nine  Lives  Are  Not  Enough 

(My)  F   Ronald  Reagan-James  Gleason   63.. 9/27/41   b9/6/4l 

108  One  Foot  in  Heaven  (B)F  Fredric  March-Martha  Scott  108. .11/1/41  ...bl0/4/4l 

101  Sergeant  York  (BD) A  Gary  Cooper-Joan  Leslie  134. .9/27/41  ...b7/l2/"> 

102  Smiling  Ghost  (HC)A  Wayne  Morris-Brenda  Marshall  71. .9/6/41   b8/!6/4l 

119  Sons  of  the  Sea  (D)  F  Michael    Redgrave-Valerie   Hobson..  91.. 2/7/42  ...bl2/27/4| 

112  Steel  Against  the  Sky  (DJF... Richard  Whorf-Lloyd  Nolan  68. .12/13/41  ..M2/6/4I 

109  Target  for  Tonight  (DocD)  F .  .Royal  Air  Force   48. .11/8/41  ..blO/18/41 

114  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland  140.  .1/1/42  . .  .bl  1/22/41 

129  This  Was  Paris  (DJF  Ann  Dvorak-Ben  Lyon   77.. 3/21/42   D3/7/42 

118  Wild  Bill  Hickok  Rides  (A) .  .Constance  Bennett-Bruce  Cabot          83.  .1/31/42  .  .b  12/27/4 1 

113  You're  in  the  Army  Now  (C)  F.Jimmy  Durante-Phil  Silvers   79..  12/25/41   . .  b  12/6/41 

Coming  1941-42 

Across  the  Pacific  Humphrey  Bogart-Mary  Astor  

Arsenic  and  Old  Lace  Cary  Grant-Priscilla  Lane  

Big    Shot  H.  Bogart-lrene  Manning  

Constant  Nymph   Charles  Boyer-Joan  Fontaine  

Desperate  Journey   Errol   Flynn-Ronald  Reagan  

Gay  Sisters  (D)  Barbara  Stanwyck-George  Brent  

Hard    Way  Ida  Lupino-Joan  Leslie  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  

Juke  Girl    (D)  Ann  Sheridan-Ronald  Reagan  

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127. 

131  Larceny,   Inc.    (GOF  Edward  G.  Robinson-Jane  Wyman..  93. 

126  Male  Animal  (OA  Olivia  de  Havilland-Henry  Fonda. .101. 

125  Murder  in  the  Big  House  Faye  Emerson-Van  Johnson   5!!. 

Prime  Minister  (BJF  John   Gielgud-Diana  Wynyard  94. 

Wings  for  the  Eagle  Ann  Sheridan-Ronald  Reagan  

(Former  title  "Shadow  of  Their  Wings") 
Yankee  Doodle  Dandy  James  Cagney-Joan  Leslie  


.al/3/42 


.a2/ 14/42 


4/18/42 
5/2/42  . 
4/4/42  . 
.4/11/42 


.al 1/29/41 
..all/8/41 
.bl2/27/4l 
. ..b3/7/42 
...b3/7/42 


.b9/l3/4l 
.a2/2l/42 


.In  Prod. 


MISCELLANEOUS 

Eternal  Gift  (Rel.)  Catholic  Mass   IOO..Lamont    ...Not  Rev. 

40,000  Horsemen   (War)A  Grant  Taylor-Betty  Bryant  85. .Goodwill  ...b8/2/4l 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye  75..Hof*berg  .bll'15'41 

Mystery  of  Room  13  (My)F...Gibb  McLaughlin-Sara  Seegar  68. .Alliance  ..b8/30/4l 

No  Greater  Sin  (DJA  Leon  Ames-Luana  Walters  85.  .University  .b6/2l/4l 

Professor  Creeps  (C)  Manton  Moreland    63.  .Dixie  Nat.  b2/28/42 

Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope: — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  46  SHOWMEN'S    TRADE  REVIEW 


March  21,  1942 


2432 
2425 
2424 
2423 
2436 
2428 
2431 
2426 
2438 
2437 
2421 
2434 

2433 
2429 
2422 
2427 
2435 
2430 


COLUMBIA  1940-41 

Comment  Running 
Time 

ALL  STAR  COMEDIES  (18) 

Black  Eyes  and  Blues  Fair    l6'/2. 

Blondes  and  Blunders  Silly    16 

Bundle  of   Bliss   17  . 

Cold  Turkey    18  . 

French  Fried  Patootie   18 

Fresh  As  a  Freshman. .. .Fair    16 

Glove  Affair    l6'/2. 

His  Ex  Marks  the  Spot.. Funny    18 

Host  to  a  Ghost  Fair    17  . 

Love  at  First  Fright   18  . 

Pleased  to  Mitt  You   18  . 

Ready,  Willing  But 

Unable    l6'/2. 

Ring  and  the  Belle  Fair    17 

So  You  Won't  Squawk   16  . 

Spook  Speaks   Fairly   Amusing  18  . 

Watchman  Takes  a  Wife. Fairly   Amusing  16 

Yankee  Doodle  Andy   16  . 

Yumpin'  Yiminy    16  . 


COLUMBIA  1940-41  (Cont.) 


COLUMBIA  1941-42  (Cont.) 


CINESCOPES  (10) 


10 


2978  Capital  Sidelights   Poor   

2975  Feathers   Very  Good 

2979  Fighter  Pilot   Timely    II 

2972  Floating  Elephants  Timely  and  Good  8 

2971  Hobby  Lobby   Excellent    12 

2976  Movie  Magic   Fascinating    ...  9 

2973  Nice  Work,  If  You  Can 

Do  It   Fair    10 

2977  This  Is  England  Timely    10 

2974  Unusual  Crafts   Interesting    9 


COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7 

2510  Cuckoo  I.  Q  Fair    7 

2505  Helping  Paw   Amusing    7 

2508  Land  of   Fun   7 

2503  Mad   Hatter    7 

2502  Mr.  Elephant  Goes  to  Town   8 

2501  Tangled  Television   Good    T/z 

2509  Tom  Thumb's  Brother  Cute    7 

2506  Way  of  All  Pests   7 

2504  Wise  Owl   Fairly  Good  ...  7 


COLUMBIA  TOURS  (10) 

2556  Beautiful  British  Columbia   10 

2560  Beautiful  Ontario    10 

2557  From  Singapore  to 

Hongkong   Timely    10 

2551  Historic  Virginia    II 

2554  Islands  of  the  West 

Indies   Satisfactory    ...  10 

2553  Old  and  New  Arizona   10 

2559  San  Francisco — 

Metropolis  of  the  West. Average  .. 

2552  Savoy  in  the  Alps  Poor  Timing  ...  II 

2555  Sojourn  in  Havana  Interesting    9 

2558  Western  Wonderland   Excellent    10 

COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10 

2654  Gay  Tunes    10 

2651  Jolly  Tunes    9 

2653  Melodies  That  Linger   10 

2657  Peppy  Songs    10 

2658  "Perfidia"  Baker    10 

2652  Popular  Love  Songs  Depends    9 

2656  Songs  With   Harmony   10 


10 


Reviewed 
Issue  Of 


4/19/41 
11/30/40 
Not  Rev. 
10/12/40 
Not  Rev. 
,  4/  5/41 
Not  Rev. 
I/II/4I 
8/  9/41 
Not  Rev. 
Not  Rev. 

Not  Rev. 

5/24/41 
Not  Rev. 
10/12/40 

1/25/41 
Not  Rev. 
Not  Rev. 


5/24/41 
3/  1/41 
6/28/41 
10/12/40 
9/21/40 
.  3/29/41 

11/23/40 
4/  5/41 
1/25/41 


.Not  Rev. 
.  8/  9/41 
.  2/  1/41 
.Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.10/12/40 
.  6/28/41 
.Not  Rev. 
.11/30/40 


Not  Rev. 
Not  Rev. 

3/15/41 
Not  Rev. 

1 1/23/40 
Not  Rev. 

4/19/41 
1 1/23/40 
1 1/30/40 

3/29/41 


3/15/41 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
Not  Rev. 
1 1/23/40 
Not  Rev. 


FABLES  CARTOONS  (8) 
2757  Dumb  Like  a  Fox  Cute   


2753  Paunch  and  Judy  Average 

2758  Playing  the  Pied  Piper.. Poor  ... 

2754  Streamlined   Donkey   Cute  ... 


HOW'S  YOUR  I.  Q.  (6) 

2604  Junior  I.  Q.  Parade  

2605  So  You  Think  You  Know 

Music   Good   

2601  Take  It  Or  Leave  It  (I).. Funny   

2602  Take  It  Or  Leave  It  (2) .  .Entertaining 


6  . 

.  8/  9/41 

6  . 

.  6/28/41 

7  . 

.  6/28/41 

6  . 

.  Not  Rev. 

6  . 

.  1 1/23/40 

6  . 

.  1/25/41 

6  . 

.  8/30/41 

6  . 

.  3/22/41 

9'/2. 

.  Not  Rev. 

10  . 

.  4/19/41 

ll'/2. 

. 1 1/30/40 

1 1 

.  2/  1/41 

1 1  . 

.Not  Rev. 

1 1  . 

.  5/31/41 

2606  Take  It  Or  Leave  It  (4).. Very  Good 


NEW  YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting    10  ..  4/26/41 

2951  Magic  City   Well  Done    10  ..  1/25/41 

PHANTASIES  CARTOONS  (8) 

2707  Crystal    Gazer    6  ..Not  Rev. 

2702  Happy  Holidays    6  ..  Not  Rev. 

2703  Little  Theatre    6  ..Not  Rev. 

2708  Merry  Mouse  Cafe  Poor    6  ..  9/13/41 

2701  Schoolboy  Dreams   Cute    7  ..10/12/40 

2704  There's  Music  in  Your  Hair   7  ..Not  Rev. 

2706  Wallflower    6  ..Not  Rev. 


SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken  Murray)   

2852  No.  2  (Don  Wilson)   Very  Good   

2853  No.  3  (Ken  Murray)   One  of  the  Best 

2854  No.  4  (Ken  Murray)   

2855  No.  5  (Bob  Hope)   Excellent   

2856  No.  6  (Larry  Simms)   Good   

2857  No.  7  (Ken  Murray)   

2858  No.  8  (Jerry  Colonna)   

2859  No.  9  (Jack  Benny)   Fair   


10 

. . 1 1/30/40 

10 

. . 1 1/23/40 

9 

.  .Not  Rev. 

10 

.  .Not  Rev. 

10 

.  .  2/  1/41 

10 

..  3/22/41 

10 

.  .Not  Rev. 

10 

.  .Not  Rev. 

10 

..  8/30/41 

Comment  Running 
Time 

STOOGE  COMEDIES  (8) 

2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in  Arms   18 

2403  Cookoo  Cavaliers   Silly    17 

2406  Dutiful  But  Dumb   l6'/2 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Heil  Again  Satiric  Slapstick  18 

2402  No  Census,  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 

WASHINGTON  PARADE  (6) 

2901  The   Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  U.  S.  Military  Academy   10 

2903  U.  S.  Naval  Academy  Splendid    10 


WORLD  OF  SPORTS  (12) 

2803  All  the  Giant  Killer  Very  Good 

2808  Aquaplay   Very  Good 

2807  Diving  Thrills   Very  Good 

2802  Hunting  Wild  Deer  Fair   

2804  Ice  Capers   Very  Good 

2806  Jungle  Archer   Very  Good 

2801  Master  of  Cue  Billiard  Fans 

2805  Splits.  Spares  and  StrikesFor  Bowlers.. 


1941-42 


ALL-STAR  COMEDIES  (18) 

3424  Blitzkiss    15 

3423  General   Nuisance    18 

3422  Half  Shot  at  Sunrise  Slapstick    16 

3425  Lovable  Trouble    18 

3421  Love  In  Gloom  Good    21 

3429  Sappy  Birthday    18 

3426  She's  Oil  Mine  Slapstick    18 

3427  Sweet  Spirits  of  Nighter.Poor    18 

3428  Three  Blonde  Mice  Silly    16 

3431  What  Makes  Lizzy  Dizzy   17 

3430  Yoo   Hoo   General   17 

CINESCOPES  (8) 

3971  Exploring  Space   Interesting 

3972  From  Nuts  to  Soup  Poor   

3975  Strange  Facts   Interesting 

3974  Women  in  Photography. .  .For  Women 

3973  World  of  Sound  Absorbing  . 


Reviewed 
Issue  Of 


.  5/24/41 
Not  Rev. 
. 1 1/30/40 
Not  Rev. 
8/31/40 
.  6/28/41 
Not  Rev. 
3/22/41 


Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


1/25/41 
6/28/41 
5/31/41 

11/30/40 
3/  8/41 
4/26/41 

10/12/40 
3/  8/41 


Not  Rev. 

Not  Rev. 

10/  4/41 

Not  Rev. 
8/  9/41 

Not  Rev. 

12/13/41 
1/24/42 
2/  7/42 

Not  Rev. 

Not  Rev. 


Comment 


n 

. .  8/30/41 

9 

. . 10/  4/41 

9 

.  .  12/13/41 

10 

. .  1 1/22/41 

9 

..11/  1/41 

COLOR   RHAPSODIES   (16)  (Tech.) 

3506  Concerto  in  B  Flat  Minor   7  ..Not  Rev. 

3502  Fox  and  the  Grapes           Very  Good   ....  7  ..12/  6/41 

3504  Hollywood  Detour   Excellent    7  ../2/I4/42 

3503  Red  Riding  Hood  Rides 

Again   Clever    7  ..  1/17/42 

3505  Wacky  Wigwams    7  ..Not  Rev. 

3501  Who's  Zoo  in  Hollywood   7  ..Not  Rev. 

COMMUNITY  SING  (10) 

3653  College  Songs    IO'/2  .  .Not  Rev. 

3657  Crooning   Melodies    10  ..Not  Rev. 

3652  Current  Hits   As  Usual    9  .10/  4/41 

3656  Good  Fellowship  Songs   10  .  .Not  Rev. 

3658  Good  Time  Songs   10  .  .Not  Rev. 

3655  Hits  of  the  Day   9  ..Not  Rev. 

3651  Patriotic  Songs   Patriotic    9  ..  8/30/41 

3654  Popular  Songs    10  ..Not  Rev. 

FABLES  CARTOONS  (8) 

3751  Great  Cheese  Mystery   7  ..Not  Rev. 

3752  Tangled  Angler  Poor    7  ..2/  7/42 

3753  Under  the  Shedding 

Chestnut  Tree    7  ..Not  Rev. 

GLOVE  SLINGERS  (4) 

3411  Glove   Birds    l7'/2. 

3410  Kink  of  the  Campus   18  . 

3409  Mitt   Me   Tonight  Fair    16  . 


Not  Rev. 
Not  Rev. 
11/22/41 


INTERNATIONAL  FORUM  (6) 


18 


3451  Dorothy  Thompson  Timely  ... 

3452  Will  England  Be 

Invaded?   Very    Good   16 

3453  Will  Democracy  Survive?. Timely    18 

PANORAMICS  (12) 

3901  City  Within  a  City  Commercial    ...  10 

3902  Gallup  Poll   Interesting    10 

3905  Health  for   Defense   10 

3903  New  York's  Finest  Very  Good    10 

3904  Spare  Time  in  the  Army. Splendid    10 


PHANTASIES  CARTOONS  (8) 

3701  Crystal  Gazer   Poor    7 

3702  Dog  Meets  Dog   7 

QUIZ  REELS  (6) 

3602  Kitchen  Quiz  No.   I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Every  Good 

3604  Kitchen  Quiz  No.  3  Very  Good 

3601  So  You  Think  You  Know 

Music  No.    I  Good   

3605  So  You  Think  You 

Know  Music  No.  2  


IO'/2. 
10  . 


3/  1/41 


.  8/  9/41 
. 10/18/41 


9/13/41 
11/  1/41 
Not  Rev. 
1/17/42 
2/21/42 


.11/15/41 
.  Not  Rev. 


.  9/13/41 
. 12/13/41 
.  2/21/42 

.  8/30/41 

.  Not  Rev. 


SCREEN  SNAPSHOTS  (10) 


3851  No.  I  (Ken    Murray)  Good   

3852  No.  2  (Ken  Murray)   

3853  No.  3  (John  Hubbard)  Very  Good. 

3854  No.  4  (Billy    Gilbert)  Good   

3855  No.  5  (New  Talent)   

3856  No.  6  (Alan    Mowbray) ..  .Very  Good. 

3857  No.  7  (Jimmy  Stewart)   


10 

. . 10/  4/41 

10 

.  .Not  Rev. 

10 

. .  1 1/22/41 

10 

. .  12/13/41 

10 

.  .  Not  Rev. 

10 

. .  2/  7/42 

10 

. .  Not  Rev. 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake.  .Slapstick    18 

3405  Cactus  Makes  Perfect   17 

)3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. .  .Slapstick    17 

3403  Some  More  of  Samoa. ..  .Silly    18 


9/13/41 
Not  Rev. 
11/  1/41 
2/  7/42 
1/17/42 


Running 
Time 


THIS  CHANGING  WORLD  (6) 

3981  Broken  Treaties  Disappointing  . 

3982  How  War  Came  Informative  ... 


TOURS  (8) 

3553  Alaska  Tour  Fair  . 

3552  Buenos  Aires  Today  Good  . 

3554  Great  American  Divide  

3551  Journey  in  Tunisia  Dated 


WORLD  OF  SPORT  (12) 

3806  College  Champions  Good   

3803  Jungle  Fishing   Excellent  .... 

3804  Polo    Champions  Excellent   

3805  Rack  'Em  Up  Good   

3802  Show  Dogs  Excellent   

3801  Tee  Up  (Patty  Berg)  For  Golfers.. 


MGM  1940-41 

CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer. Excellent    8 

W-249  Alley   Cat  Excellent    8 

W-253  Flying  Bear  Fair    8 

W-246  Goose  Goes  South   8 

W-248  Dance  of  the  Wood  Fair    8 

W-251  Little   Caesario  Very   Good   8 

W-245  Little    Mole  Very   Good   9 

W-241  Lonesome  Stranger  Excellent    9 

W-250  Midnight   Snack  Cute    9 

W-242  Mrs.    Ladybug  Excellent    8 

W-252  Officer   Pooch  Amusing    8 

W-244  Prospecting    Bear  Funny    9 

W-247  Rookie  Bear  Funny    8 

CRIME  DOESN'T  PAY  (6) 

P-205  Coffiins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent    20 

P-204  Forbidden    Passage  Tops    21 

P-203  Respect  the  Law  Very    Good   20 

P-206  Sucker  List  Excellent    20 

P-202  You  the  People  Excellent    21 


MINIATURES  (10) 


1 1 


Battle,  The  Interesting 

Ghost   Treasure  Interesting    ....  10 

Great  Meddler  .Very  Good   II 

Happiest  Man  on  Earth. Unusual    II 

Man  Who  Canged  the 

World   Excellent    II 

Memories  of   Europe. ..  .Excellent    8 

More  About  Nostradamus. Timely    II 

Rodeo   Dough  Very    Good   10 

Triumph  Without  Drums. Excellent    10 

Viva  Mexico  Interesting   ....  10 

OUR  GANG  (9) 

C-296  Baby   Blues  Very   Good   9 

C-295  Fightin'    Fools  Good  Fun   9 

C-293  Goin'  Fishin'   Standard    10 

C-291  Good  Bad  Boys  Good    II 

C-294  Kiddie   Cure                      nod  Gang   II 

C-298  1-2-3    Go  Amusing    10 

C-299  Robot  Wrecks  Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING  PARADE  (9) 

K-281  American  Spoken  Here.  .Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles. ..  .Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. .  .Instructive    ....  II 

K-287  Your  Last  Act  Excellent    II 


Reviewed 
Issue  Of 


10 

. .  9/13/41 

10 

..12/13/41 

10 

.11/22/41 

10 

. .10/  4/41 

10 

.  .Not  Rev. 

10 

. .  8/30/41 

10 

. .  2/21/22 

10 

..11/15/41 

10 

..12/  6/41 

10 

. .  1/17/42 

10 

..  9/20/41 

10 

. .  8/30/41 

.  4/  5/41 
8/  2/41 
11/22/41 
Not  Rev. 
6/28/41 
9/29/41 
.  5/17/41 
12/  7/40 
8/16/41 

i/  4/r"4 

9/27/41 
4/  5/41 
6/14/41 


6/14/41 
10/19/40 

3/  1/41 

2/  1/41 
10/25/41 

1/  4/41 


6/28/41 
8/16/41 
1/  4/41 
2/  1/41 

8/  2/41 
6/28/41 
2/22/41 
12/  7/40 
11/  1/41 
11/22/41 


4/  5/41 
2/  1/41 

11/  9/40 
9/  7/40 

12/  7/40 
5/17/41 
8/  2/41 

11/  9/40 
4/  5/41 


12/  7/40 
9/27/41 

4/  5/41 
9/27/41 
5/10/41 
6/28/41 
2/22/41 
6/14/41 
8/  2/41 


PETE  SMITH  SPECIALTIES  (14) 

S-267  Aeronutics   Satisfactory    ...  10  ..  5/17/41 

S-269  Cuban    Rhythm  Excellent   9  .6/28/41 

S-272  Flicker  Memories  Funny    10  ..11/  1/41 

S-271  Football  Thrills  of  1940.. For  Grid  Fans.  10  ..  9/27/41 

S-268  Lions  on  the  Loose  Good    9  ..  6/14/41 

S-266  Memory  Tricks  Amusing    9  ..4/  5/41 

S-264  Penny  to  the  Rescue  Excellent    10  ..2/  1/41 

S-261  Quicker'n  a  Wink  Excellent    9  ..11/  9/40 

S-265  Quiz    Biz  Entertaining  ...  9  ..  2/22/41 

S-263  Sea  for  Yourself  Holds  Interest..  10  ..  1/4/41 

S-270  Water  Bugs  Very  Good    10  ..  8/16/41 

S-262  Wedding    Bills  Very   Good   10  ..12/7/40 

FITZPATRICK  TRAVELTALKS   (12)  (Tech.) 


T-218 
T-214 
T-21  I 
T-212 

T-219 
T-221 


Alluring  Alaska  Usual  ... 

Beautiful    Ball  As  Usual 

Capital    City  Fair   

Cavalcade  of 
San  Francisco   Too  Late 


Glimpses  of  Washington 

State   Usual  .. 

T-222  Haiti.  Land  of  Dark 

Majesty   Good  .. 

T-216  Mediterranean  Ports  of 

Call   Out-date* 

T-213  Old  New  Mexico  Fair  ... 

T-215  Old  New  Orleans  As  Usual 

T-217  Red  Men  on  Parade  Fair  ... 

T-220  Yosemite  the  Magnificent. Colorful 


9 

.  4/  5/41 

9 

.12/  7/40 

9 

.  9/  7/40 

9 

.  9/28/40 

8 

.  5/10/41 

9 

.  8/16/41 

9 

.  6/28/41 

9 

.  .  2/  1/41 

9 

..11/  9/40 

9 

..  1/  4/41 

9 

. .  3/  1/41 

8 

. .  6/14/41 

March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  47 


MGM  1941-42 

Comment 
CARTOONS  (16)  (Tech.) 


PARAMOUNT  1940-41  (Cont.) 


RKO-RADIO  1940-41  (Cont) 


Running 
Time 


Reviewed 
Issue  Of 


W-345  First  Swallow 


.Excellent 

.  9 

. .  2/  7/42 

S 

.  .Not  Rev. 

7 

. .  2/  7/42 

.Fair   

9 

. .  2  '28/42 

.  .  9 

. . 12  20 ,41 

MINIATURES  (10) 


M-331  Changed  Identity. 

M-332  Greenie.  The  

M-333  Lady  or  the  Tiger. 


.Excellent    10 

.Fine    II 

  II 


OUR  GANG  (10) 


10 


C-392  Come  Back  Miss  Pipps.  .Amusing 

C-395  Going  to  Press   II 

C-391  Helping  Hands  Very    Good   10 

C-394  Melodies  Old  and  New... Fair    II 

C-393  Wedding  Worries  Funny    II 

PASSING   PARADE  (10) 

K-383  Flag  of  Mercy  Very   Good   10 

K-381  Strange  Testament  Unusual    II 

K-382  We  Do  It  Because  Interesting    ....  10 

PETE  SMITH  SPECIALTIES  (14) 

S-361  Army   Champions  Excellent    10 

S-364  Aqua   Antics  Excellent    8 

S-362  Fancy   Answers  Excellent    9 

S-363  How  to  Hold  Your 

Husband— Back   Excellent    10 

S-366  Victory  Quiz    10 

S-365  What  About   Daddy?  Good    10 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely    21 

TRAVELTALKS  (12)  (Tech.) 

Colorful  North  Carolina.  .Very  Good    9 

Georgetown,  Pride  of 

Penang   Very  Good   10 

Glimpses  of  Florida  Interesting    ....  10 

Historic  Maryland  Good    9 

Inside   Passage  Good    10 

Land  of  the  Quintuplets   10 

Minnesota,  Land  of 

Plenty   Good    10 

Scenic    Grandeur  Good    9 

West  Pointonthe  Hudson.  Good    9 


T-318 
T-313 

T-3II 
T-315 
T-312 
T-319 
T-317 

T-314 
T-316 


TWO   REEL  SPECIALS  (6) 


20 


A-303  Don't  Talk   

A-302  Main  Street  on  the 

March!   Good    20 

A-301  Tell  Tale  Heart  A  Masterpiece..  20 


PARAMOUNT  1940-41 


ANIMATED  ANTICS  (10) 

H0-4  Bring  Himself  Back 

Alive   Good    7 

HO- 1 1  Copy  Cat  Fair    7 

HO- 1  Dandy   Lion   Poor    7 

HO-3  Mommy  Loves  Poppy  Average    7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals  Excellent    9 

HO-8  Triple  Trouble  Just    Fair   7 

HO-6  Twinkletoes  Gets  the  Bird   7 

H0-I3  Twinkletoes  in  Hot  Stuff   7 

HO- 10  Twinkletoes.  Where  He 

Goes  Nobody  Knows. .  Routine    7 

HO-5  Wild    Oysters  Unusual    7 

H0-I2  Wizard  of  Arts   7 

HO-9  Zero,    the    Hound  So-So    7 

COLOR  CLASSIC 

CO- 1  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MO-4  Delhi   Good    II 

MO-5  Indian  Durbar  Gorgeous    10 

MO-6  The  Jungle  Excellent    10 

1M0-I  River  Thames — Yesterday. Beautiful    10 

MO-2  Sacred  Ganges  Dull    10 

MO-3  Village  in  India  Fair    10 

GABBY  CARTOONS  (8)  (Tech.) 

■GO-3  All's  Well  Silly    7 

GO-2  Constable   Satisfactory    ...  7 

FO-6  Fire    Cheese  Average    7 

GO-7  Gabby  Goes  Fishing  Fair    7 

GO-8  It's  a  Hap-Han-Happy 

Day   Poor    7 

GO-I  King  for  a  Day  Fair    7 

GO-5  Swing   Cleaning  Fair    7 

■G0-4  Two  for  the  Zoo  Good    7 

HEADLINERS  (8) 

AO-5  Bob  Chester  &.  Orch  Average    10 

AO-4  Gene  Krupa  &  Orch  For  Jitterbugs..  10 

AO-7  Hands  of  Destiny  Interesting    ....  10 

AO-2  Listen  to  Larry  Satisfactory    .  .  10 

AO-3  Johnnie  Messner  &  Orch. ..Fair    II 

AO- 1  Moments  of  Charm  of 

1941    (Tech.)  Pretty    10 

AO-6  Those  We  Love  Different    II 

MADCAP  MODELS  (6)  (Tech.) 

UO-2  Dipsy   Gipsy  Very    Good   9 

UO-4  Gay   Knighties  Cute    9 

UO-3  Hoola    Boola  Novel    9 

UO-I  Western    Daze  Novel    9 

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent    10 

VO-5  Guardians  of  the  Wilds... Fine    10 

VO-I  Nature's    Nursery  Excellent    10 

VO-4  Red.  White  and  Blue 

Hawaii   Fair    II 

VO-2  Seeing   Is  Believing  Fair    II 

POPEYE  (12) 

EO-II  Child  Psykolojiky   Good    7 

EO-4  Eugene,  the  Jeep  Funny    7 

EO-8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pop,  My  Pop  Amusing    7 

EO-IO  Olive's  Boithday  Presink .Snappy    7 

EO-7  Olive's  Sweepstake  Ticket   7 

E0-I2  Pest   Pilot  Fair    7 

EO-9  Popeye  Meets 

Rip  Van  Winkle  Fair    7 

EO-I  Popeye  Meets  William 

Tell   Funny    7 

EO-5  Problem  Pappy  Fair    7- 

1£0-6  Quiet  Pleeze  Very  Good   ....  7 

EO-3  With  Poopdeck  Pappy.  ..  Entertainino    ,.  7 


.  1 1/22/41 
.  2/  7/42 
Not  Rev. 


.  1 1/20/41 
.  Not  Rev. 
.  10/25/41 
.  2/28/42 
.12  20  41 


.  2  28  42 
. 12/20/41 
.  2/  7/42 


.11/  1/41 
.  2/  7/42 
.  1 1,  29/41 

.  12/20/4 1 
.  Not  Rev. 
.  2  28,  42 


.12/21/41 


2/28/42 

11/29/41 
9 '27/4 1 
2/  7/42 
10/25/41 
Not  Rev. 

2/28/42 
12/20/41 
2/  7  42 


.  2/  7/42 
.  1 1/15/4 1 


12  21/40 
7/19/41 
10/  5/40 
1 1 '23/40 
1 1/23/40 
3/15/41 
5/10/41 
Not  Rev. 
Not  Rev. 

6/28/41 
2/15/41 
Not  Rev. 
5/31/41 


4/  5/41 
5/10/41 
8/23/41 
1 1/23/40 
1/25/41 
2/22/41 


1  '18/41 
1 1  '23/40 

8 '58/41 

7  19/14 

8  23  41 
10  26  40 

4/19/41 

2  15  41 


.  4/  5 '4 1 
.  2  22  4 1 
.  7  '  1 9  '4 1 
.11/  2/40 
.  12  '21/40 

.10/  5/40 
.  5/31/41 


4  19  '41 
9  27  41 
6 '28  '41 
I'll  41 


.  1/18/4 1 
.  9 '20  '41 
.11/  2/40 

.  3  22  4 1 
. 12    7  40 


.  7/19/41 
. 12/  7/40 
.  4/19/41 
.11/  2/40 
.  5  31  '41 
Not  Rev. 
.  8/23  41 

.  5/10/41 

.  10'  5  '40 
.  I  25,41 
.  3  22  41 
. 12  '  7/40 


(6) 


Comment 

POPULAR  SCIENCE 

JO-I  No.   I  Good   

JO-2  No.  2  Interesting   

JO-3  No.  3  Interesting   

JO-4  No.  4  Usual   

JO-5  No.  5  Interesting 

JO-6  No.  6  Up  to  Standard. 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent   

SO-4  Forgotten   Man  Typical   

SO-I  Trouble  With  Husbands. .  .Great  Fun  

BO-2  Waiting  for  Baby  A  Howl  


Running 
Time 


SPECIAL  CARTOON  (I)  (Tech.) 

FFO-I  Raggedy  Ann  Very   Good   19 

SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent    10 

RO-8  Canine  Sketches  Fine    10 

RO-I  Diving    Demons  Beautiful    10 

RO-5  Feminine    Fitness  Very  Good   ....  10 

RO-7  Fishing  Fever  Appealing    in 

RO-4  Marine    Round-up  Excellent    10 

RO-3  Motorcycle   Stunting  Thrills  Aplenty.  10 

RO-IO  On  the  Spot  Funny    10 

RO-I  I  Lasso   Wizards  Good  Action  Stuff  10 

R0-I2  Snow    Dogs    Excellent    10 

RO-2  Sporting    Everglades  Very    Good   10 

RO-9  Sun    Fun  Exhilarating    ..  10 

R0-I3  What's  Lacrosse  Very    Good   10 


UNUSUAL  OCCUPATIONS  (6) 


LO-I  No. 
L0-2  No. 
LO-3  No. 
LO-4  No. 
LO-5  No. 
LO-6  No. 


1941-42 

FASCINATING  JOURNEYS  (Tech.)  (2) 
Ml-I  Road  in  India  Interesting    ....  10 


HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine  .... 

AI-3  Carnival  in  Brazil  Good  .... 

Ai-2  Couacabana  Revue  Good  ... 


HEDDA   HOPPER'S   HOLLYWOOD  (6) 

Zl-I  No.  I  Excellent    10 

ZI-2  No.  2  Fair    10 

ZI-3  No.  3  Good    10 

MADCAP   MODELS  (Tech.)  (6) 

UI-2  Jasper  &.  the  Watermelons  Excellent    10 

Ul-I  Rhythm  in  the  Ranks  Excellent    8 

U 1-3  Sky  Princess    9 

POPERE  (12) 

El -5  Blunder     Below  Excellent    7 

El -6  Fleets  of  Stren'th   7 

El-I  I'll  Never  Crow  Again. ..  .Fair    7 

EI-4  Kickin'  the  Conga  Round. Funny    7 

El -2  Mighty  Navy  Funny    7 

EI-3  Nix   on    Hypnotix  Very  Funny  ...  7 

POPULAR  SCIENCE  (6) 

Jl-I  No.   I  Very   Good   II 

JI-2  No.  2  Very    Good   II 

JI-3  No.  3  Good    II 

QUIZ  KIDS  (6) 

Ql- 1  No.    I   Very  Good   10 

QI-2  No.    2  They're  Good. . .  II 

QI-3  No.    3  Good    10 

ROBERT  BENCHLEY  (4) 

Sl-I  How  To  Take  a  Vacation ..  Funny    10 

SI-2  Nothing  But  Nerves  Very    Good   10 

SI-3  Witness,  The   Chucklesome  ...  10 

SPEAKING  OF  ANIMALS  (6) 

YI-3  At  the  County  Fair  Swell    10 

Yl-I  In  a  Pet  Shop  A  Howl    10 

YI-2  In  the  Zoo  Hilarious    10 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling  Excellent    10 

RI-5  Buying  a  Dog  Very    Good   10 

RI-7  Lure  of  the  Surf  Very    Good   10 

RI-2  Meet  the  Champs  Excellent    10 

RI-4  Quick    Returns  Pretty  Good  ...  10 

Rl-I  Shooting  Mermaids  Very   Good   10 

R 1-3  Sittin'  Pretty   Excellent    10 

R  I  -8  Top  Flight  Juggling   10 

SUPERMAN  CARTOONS  (12)  (Tech.) 

WI-4  Arctic  Giant   Good    9 

WI-5  Bulleteers    10 

WI-3  Billion  Dollar  Limited.  .  .For  the  Fans...  8": 

WI-2  Mechanical   Monsters  Good    10 

Wl-I  Superman   A  Cinch  to  Sell.  II 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.    I  Good    10 

LI-2  No.    2  Very   Good   10 

LI -3  No.  3  Very    Good   II 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

141 15  Art  of  Self  Defense  Good    8 

141 13  Art  of  Skiing...  Excellent    8 

14103  Baggage    Buster  Hilarious    7 

14105  Canine   Caddy  Tops    7 

141 14  Chef    Donald  Up  to  Par   8 

141 12  Donald's    Camera  A  Scream   8 

14107  Early  to  Bed  Satisfactory    ...  8 

14102  Gentleman's    Gentleman .  .Tops    7 

14101  Golden    Eggs  Excellent    8 

14104  Good  Time  for  a  Dime ...  Excellent    8 

141 1 1  Lend  a  Paw  Superb    8 

141 17  Mickey's  Birthday  Party   8 

14106  Nifty  Nineties  Amusing    8 

14110  Old  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit  Very   Good   9 

141 18  Pluto,  Jr   8 

14108  Truant  Officer  Donald  Excellent    8 

141 16  Village  Smithy  Excellent    7 


Reviewed 
Issue  Of 

. 10/  5/40 
. 1 1/23/40 
. 12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 


.  4/19/41 
.  5/31/41 
. 1 1/16/40 
.  2/22/41 


.12/21/40 


.  1/25/41 
.  3/22/41 
. 10/  5/40 
. 12/21/40 
.  3/22/41 
.12/  7/40 
.11/23/40 
.  5/10/41 
.  6/28/41 
.  7/19/41 
. 10/26/40 
.  4/  5/41 
.  8/23/41 


Good   

10 

.  .  10/  5/40 

Interesting 

.  .  10 

. . 12/  7/40 

Good   

10 

. .  2/15/14 

Good   

1 1 

. .  3/29/41 

A  Wow  

1 1 

. .  5/31/41 

Very  Good 

. .  10 

. .  8/23/41 

. 1 1/22/41 


. 10/11/41 
.  3/14/42 
. 12/  6/41 


.  9/20/41 
. 1 1/29/41 
.  2/28/42 


.  1/31/42 
.12/20/41 
Not  Rev. 


.  2/21/42 
.  Not  Rev. 
. 10/11/41 
.  1/31/42 
.12/  6/41 
. 12  '20/41 


10  II  41 

. I  I  22/41 
.  1/31/42 


.  9  20,  41 
.  12/  6/41 
2  28/42 


. 10/11/41 
. 12/20/41 
.  3/14/42 


.  1/31/42 
.  9/20/41 
. 1 1/15/41 


.  1/31/42 
. 12/20/41 
.  2/21/42 
. 10/11/41 
.  1 1/29/41 
.  9/27/41 
. 11/15/41 
Not  Rev. 


3/14/42 
Not  Rev. 

1/24/42 
12/20/41 

8/  2/41 


.  10/1 1/41 
.  12/  6  '41 
.  2,  21  42 


2/  7  42 
II  29  41 
5/10  41 
6/  7/41 
12/27/41 
10  25  4  1 
7/26/41 
4/  5/41 
4/  5/41 
5/10/41 
10/25  41 
Not  Rev. 
6/  7/41 
10/  4/41 
8/30/41 
Not  Rev. 
8/23/41 
2/  7/42 


Comment 
EDGAR   KENNEDY  (6) 


13406  Apple  in  His  Eye  Hokey 

13403  Drafted  in  the  Depot  

13405  It  Happened  All  Night  . Fair  . 

13404  Mad  About  Moonshine. .  .Fair 

13401  Sunk  by  the  Census  Funny 

13402  Trailer  Tragedy   Funny 


Running 
Time 


Reviewed 
Issue  Of 


18 

. .  6/14/41 

19 

Not  Rev. 

19 

.  .  4/12/41 

18 

. .  3/  1/41 

18 

. .  9/14/40 

17 

.  10/19/40 

INFORMATION   PLEASE  (13) 


14201 

No. 

1  (Anna    Neagle) . . . 

1 1 

. .  9/14/40 

14202 

No. 

2  (Ruth  Gordon) 

Good   

10 

.  . 10/19/40 

14203 

No. 

3  (Alice    Marble) . . . 

Swell  As  Usual. 

10 

.  .  1 1/16/40 

14204 

No. 

4  (Louis  Bromfield) . 

Excellent   

II 

.  . 12/14/40 

14205 

No. 

5  (Wendell  Willkie) 

Good   

10 

. .  2/  1/41 

14206 

No. 

6  (Jan  Struther) 

Excellent   

1 1 

. .  3/  1/41 

14207 

No. 

7  (Anna    Neagle) . . . 

Very  Good 

10 

. .  4/  5/41 

14208 

No. 

8  (Boris    Karloff) .  . . 

Excellent   

10 

. .  4/  5/41 

14209 

No. 

9  (Alice    Marble) .  . . 

Excellent   

1 1 

. .  5/10/41 

14210 

No. 

10  (Louis  Bromfield) 

Entertaining  .  . . 

10 

.  .  6/  7/41 

1421 1 

No. 

1 1  (Jan  Struther) . . . 

.Very  Good  

1 1 

.  .  7/26/41 

14212 

No. 

12  (Boris    Karloff) .  . 

.Good   

12 

. .  7/26/41 

14213 

No 

13  (Anna  Neagle) .  . . 

Excellent   

10 

. .  8/23/41 

LEON  ERROL  (6) 

13703  Fired  Man   Mildly  Amusing  20 

18 
20 
18 
19 
20 


13701  He  Asked  for  It  Very  Funny 

13706  Panic  in  the  Parlor  Unfunny 

13705  Polo  Phoney   Good 

13702  Tattle  Talevision   Funny 

13704  When  Wifie's  Away  Fair  .. 


RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good   

13504  Musical  Bandit   Entertaining 

13502  Prairie  Spooners   Very  Good  . 

13503  Red  Skins  &  Red  Heads  . Poor   


PICTURE  PEOPLE  (13) 


14401  No. 

14402  No. 

14403  No. 

14404  No. 

14405  No. 

14406  No. 

14407  No 


1   Interesting   ....  10 

2   Good    9 

3   Night  Club  Plug  10 


4   Good 

5   Fair  .  . . 

6   Fair  ... 

7   Average 

14408  No.  8   Fair  . . . 

14409  No.  9   Fair  . . . 

14410  No.  10   Fair  . . . 


SPECIAL  SUBJECT 


13801  Growing  Up  (Quins)  Wide  Appeal  ..  18 

SOUTH   AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  How  Goes  Chile  Very  Good    10 

14502  What's  Happening  in 

Argentina   Very  Timely  ...  10 


SPORTSCOPES  (13) 


14307 
14313 
14310 
14302 
14306 
14308 
14301 
1431  I 
14305 
14304 
14303 
14312 
14309 


Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Qual  Quest   Good    9 

Rolling    Rhythm    10 

Snow  Eagles   Excellent    9 

Snow  Fun   Exhilarating  ...  9 

Sportsman's  Partner   For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


1941-42 

DISNEY  CARTOONS  (18)  (Tech.) 

24101  Symphony  Hour    8 

EDGAR   KENNEDY  (6) 

23404  Heart   Burn    15 

23402  I'll  Fix  It  Funny    19 

23405  Inferior  Decorator    17 

23403  Quiet  Fourth   Funny    15 

23401  Westward  Ho-Hum   Funny    16 

INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther)   ...Excellent    10 

24202  No.  2  (Howard    Lindsay). Up  to  Par   9 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good    II 

24204  No.  4  (John   Gunther) ....  Excellent    10 

24205  No.  5  (Alexander  Woollcott)    10 


LEON  ERROL  (6) 


23703  Home  Work   

23701  Man-I-Cured    .  . . 

23702  Who's  a  Dummy? 


.Funny    19 

.Funny    16 

.Amusing   20 


.  2/  1/41 
.  9/14/40 
.  Not  Rev. 
.  5/17/41 
. 1 1/16/40 
.  4/  5/41 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


.  9/14/40 
. 10/19/40 
.11/16/40 
. 12/14/40 
.  2/  1/41 
.  3/  1/41 
.  3/29/41 
.  4/12/41 
.  5/17/41 
.  6/  7/41 


. 12/14/40 


3/  1/41 
8/23/41 


4/12/41 


.  3/  1/41 
.  8/  9/41 
.  6/  7/41 
.10/19/40 
.  3/  1/41 
.  4/  5/41 
.  9/14/40 
Not  Rev. 
.  2/  1/41 
.12/14/40 
.11/16/40 
.  7/26/41 
.  5/10/41 


MARCH  OF  TIME  (13) 

23101  Thumbs  L'p,  Texas  Excellent    19 

23102  Norway  in  Revolt  Timely    19 

23103  Sailors  With  Wings  Excellent    20 

23104  Main  Street,  U.S. A  Propaganda    ...  18 

23105  Our  America  At  War  Timely,    Vital..  l7'/2 

Spec.  Battlefields  of  Pacific  Timely    22 

23106  When  Air  Raids  Strike.  .Potent    20 

23107  Far  East  Command  Timely    19 

23108  Argentine  Question   Interesting    ....  20 

PICTURE  PEOPLE  (13) 

24407  Children  of  the  Stars   9 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9 

24406  Hollywood  War  Effort   10 

24405  How  To  Be  a  Star  Good    8 

21408  Palm  Springs  Week  End   9 

24404  Stars'   Day  Off  Average    8 

24401  Stars  in   Defense  Interesting    10 

RAY  WHITLEY  (4) 

23501  California  or  Bust  Good    18 

23502  Keep  Shooting   Very  Good    17 

SPORTSCOPES  (13) 

24304  Crystal  Flyers   Exhilarating  ...  8 

24302  Dog  Obedience   Boxoffice    9 

24305  Fighting  Fish   Excellent    9 

24303  Gaucho  Sports   Interesting    10 

24307  Jungle  Jaunt    9 

24301  Pampas  Paddock   For  Horse  Lovers  10 

24306  Ten   Pin   Parade   10 


Not  Rev. 
.  10/25/41 
Not  Rev. 
12/27/41 
9/27/41 


. 10,  25/41 
. 1 1/29/41 

. 12/27/41 
.  2/  7/42 
.Not  Rev. 


.  2/  7/42 
.10/  4/41 
.  12/  6/41 


.  8/16/41 
9/27/41 

. 10/25/41 
1 1 '22/41 
12/13/41 
12/20/41 

.  3/10/42 
2/14/42 

.  3/  7/42 


Not  Rev. 
.11/29/41 
.  10/25/41 

Not  Rev. 
.  2/14/42 
.Not  Rev. 
.  12/27/41 
.10/  4/41 


.12/  6/41 
.  1/31/42 


12/27/41 
11/  1/41 
,  2/14/42 
12/  6/41 
Not  Rev. 
10/  4/41 
Not  Rev. 


Page  48 


SHOWMEN'S   TRADE  REVIEW 


March  21,  1942 


REPUBLIC  1941-42 


Running 
Time 


MEET  THE  STARS  (12) 


10 


28-2  Baby  Stars   Excellent 

28-1  Chinese  Garden  Festival. . .Good  Starter    10. 

28-5  Hollywood  Meets  the  Navy. Timely    10 

28-4  Los  Angeles  Examiner 

Benefit   Fair    10  . 

28-7  Meet  Roy  Rogers  Interesting    10  . 

28-6  Stars  at  Play  Entertaining  ..10 

28-8  Stars — Past  &  Present  Nostalgic    10  . 

28-3  Variety  Reel   Interesting    10  . 


Reviewed 
Issue  Of 


2/  1/41 
12/21/40 
5/  3/41 

4/26/41 
6/21/41 
6/14/41 
6/28/41 
3/  1/41 


20TH  CENTURY-FOX  1940-41 

ADVENTURES  OF  A  NEWSREEL  CAMERAMAN  (4) 

1201  Midget  Motor  Mania  Unusual    10  ..10/12/40 

1203  Modern  Highway  Good    10    ..3/  1/41 

1202  Training  Police  Horses. .. Excellent    10    ..2/  8/41 

LEW  LEHR  COMEDIES  (4) 
1401  Grunters  and  Groaners. .  .Tiresome    10    ..  8/10/40 


MAGIC  CARPET  OF  MOVIETONE  (8) 


1108 
1106 
I  "01 
1103 
1 109 
1102 
1107 
1104 

1105 
1 1 1 0 


Arctic  in  Springtime  

Caribbean  Sentinel   Good   

Eskimo  Trails   Enlightening 

Isle  of  Mystery  

Letter  From  Cairo  

Land  of  Flowers  (Tech.)  .Colorful   

Miracle  of  Hydro  Different  ... 

Old  Dominion  State 

(Tech.)   Very  Good  . 

Spotlight  on  Indo-China  

Winter  in  Eskimo  Land  


.Not  Rev. 
.  4/26/41 
.  8/10/40 
.  Not  Rev. 
.Not  Rev. 
.  8/10/40 
.  4/19/41 

.11/30/40 
.Not  Rev. 
.Not  Rev. 


RIPLEY'S  BELIEVE  IT  OR  NOT 

1601  Acquitted  by  the  Sea  Excellent    10  ..19/12/40 

SPORTS  REVIEWS— THORGERSEN  (6)  (3  In  Tech.) 

1303  Bowling  for  Strikes  For  Bowlers  ...  10  ..10/12/40 

1307  Fun  on  Rollers   10  ..Not  Rev. 

1302  Lure  of  the  Trout(Tech.)  .For  Fly  Casters  10  ..11/30/40 

1306  Playing  With  Neptune. .  .Very  Good    9  ..  4/19/41 

1304  Rodeo  Goes  to  Town  Good    10  ..2/  8/41 

1305  Symphony   in   Snow   10  ..Not  Rev. 

1301  Vacation  Time  (Tech.). ..OK    8  ..  8/10/40 

TERRYTOONS  (26)   (13  In  Tech.) 

1510  Baby  Seal    7  .  .Not  Rev. 

1551  Bill  Mouse's  Akwakade.  .Excellent  (Tech.)  7  ..  8/10/40 

1515  Bringing  Home  the  Bacon   7  ..Not  Rev. 

1501  Club  Life  in  the  Stone 

Age    7  . .  Not  Rev. 

1511  Dog's  Dream    7  ..Not  Rev. 

1508  Fishing  Made  Easy  Fair    7  ..  4/26/41 

1514  Good  Old  Irish  Tunes   7  ..Not  Rev. 

1507  Hairless  Hector    7  ..Not  Rev. 

1503  Happy  Haunting  Grounds   7  ..Not  Rev. 

1513  Horse  Fly  Opera   7  ..Not  Rev. 

1658  Home  Guard  (Tech.)  Okay    7  ..  4/26/41 

1553  How  Wet  Was  My  Ocean. Excellent  (Tech.)  7  ..10/12/40 

1554  Landing  of  the  Pilgrims.. Good  (Tech.)  ..  7  ..11/30/40 

1552  Lucky  Duck   (Tech.)   7  ..Not  Rev. 

1512  Magic  Shell    7  .  .Not  Rev. 

1557  Mississippi  Swing   Rhythmic  (Tech.)  7  ..2/8/41 

1504  Magic  Pencil   Poor    7  ..12/7/40 

1555  Plane  Goofy  (Tech.)  Fair    7  ..12/7/40 

1505  Snow  Man    7  ..Not  Rev. 

1556  Temperamental  Lion   Amusing  (Tech.)  7  ..  2/15/41 

1502  Touchdown  Demons  Amusing    7  ..10/  5/40 

1516  Twelve  O'clock  and  All  Ain't  Well   7  ..Not  Rev. 

1559  Uncle  Joey   (Tech.)   7  ..Not  Rev. 

1506  What  a  Little  Sneeze 

Will  Do   Good    7  ..  2/15/41 

1560  What  Happens  at  Night  (Tech.)    7  ..Not  Rev. 

1509  When  Knights  Were  Bold. Just  a  Cartoon..  7  ..  4/26/41 

WORLD  TODAY 

1704  Anzacs  in  Action   10  ..Not  Rev. 

1701  Battle  of  the  Atlantic  Timely    10  ..  4/19/41 

1703  Empire  in  Exile   10  ..Not  Rev. 

1702  War  in  the  Desert   10  ..Not  Rev. 

1941-42 

ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship. .  .Informative    10  ..11/  1/41 

2201  Soldiers  of  the  Sky  Excellent    10  ..8/  2/41 

2203  Wonders  of  the  Sea   10  .  .Not  Rev. 

2204  Men  for  the  Fleet  Excellent    9  ..  1/17/42 

MAGIC  CARPET  OF  MOVIETONE  (12) 


2103 

10 

. .  Not  Rev. 

2102 

Glacier  Trails   

..Good   

. .  10 

..11/  1/41 

2105 

.  .  10 

.  .Not  Rev. 

2101 

Sagebrush  and  Silver.. 

..Interesting 

..  10 

. .  9/20/41 

2104 

10 

.  .  Not  Rev. 

SPORTS  REVIEWS  (6) 

2301  Aristocrats  of  the  Kennel. Excellent    10 

2304  Evergreen  Playland   Good    10 

2302  Life  of  a  Thoroughbred ..  .Excellent    10 

2303  Playtime  in  Hawaii  Very  Good    10 

2305  Winter  Wonderland    10 

TERRYTOONS  (26) 

Back  to  the  Soil   7 

Bird   Tower    (Tech.)   7 

Cat  Meets  Mouse  (Tech.)   7 

Eat  Me  Kitty,  Eight  to  the  Bar   7 

Flying  Fever   :  Good    7 

Frozen  North   Very  Good  ....  7 

Funny  Bunny  Business   7 

Happy  Circus  Day  Amusing    7 

Ice  Carnival   Good    7 

Old  Oaken  Bucket  Good    7 

One  Man  Navy  Amusing    7 

Sham  Battle  Shenanigan  (Tech.)    7 

Slap  Happy  Hunters   7 

Torrid  Toreador  (Tech.) .  .Good    7 

Uncle  Joey  Comes  to  Town. Funny    7 

Welcome  Little  Stranger. Good    7 

Yarn  About  Yarn  Good    7 


2504 
2555 
2558 
2508 
2506 
2503 
2507 
2557 
2501 
2551 
2552 
2559 
2554 
2556 
2502 
2553 
2505 


WORLD  TODAY  (4) 


2401  American  Sea  Power  Timely, Excellent  10 

2403  Dutch  Guiana   Very  Good    10 

2404  Hub  of  the  World   10 

2402  Uncle  Sam's  Iron  Warriors   10 


11/  1/41 
1/17/42 
.  2/28/42 
1/24/42 
Not  Rev. 


Not  Rev. 

Not  Rev. 

Not  Rev. 

Not  Rev. 
1/17/42. 

11/  1/41 

Not  Rev. 
1/17/42 
9/27/41 
9/20/41 
9/27/41 
.Not  Rev. 

Not  Rev. 
1/17/42 

11/  1/41 

11/  1/41 
1/24/42 


.  9/20/41 
.  1/17/42 
.Not  Rev. 
.  Not  Rev. 


5252 
5241 
5249 
5246 
5247 

5243 
5245 
5242 
5253 
5248 

5250 
5244 
5251 


UNITED  ARTISTS 

Comment  Running  Reviewed 

Time     Issue  Of 

WORLD  IN  ACTION  (12) 

3  Battle  for  Oil   20    ..Not  Rev. 

1  Churchill's  Island   20    ..Not  Rev. 

2  This  Is  Blitz  Grim  Realism..  21    ..3/  7/42 

UNIVERSAL  1940-41 

CARTOONS  (13)  (Tech.) 

Andy  Panda's  Pop  Enjoyable    8 

Crazy  House  Satisfactory   ...  8 

Dizzy  Kitty   So-So    8 

Fair  Today   Good    7 

Hysterical  High  Spots  in 

American  History  Fair    7 

Knock,  Knock   Very  Good  ....  8 

Mouse  Trappers  Amusing    7 

Recruiting  Daze   Fair    8 

Screw  Driver   Good    7 

Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  .Snappy    7 

Salt  Water  Daffy  Snappy   8 

Syncopated  Sioux   Clever    7 

Woody  Woodpecker    7 

GOING  PLACES  (15) 


VITAPHONE-WARNER  BROS.  1940-41 


8/  9/41 
10/12/40 
5/17/41 
2/15/41 

3/29/41 
11/30/40 

2/  8/41 
11/  2/40 

9/  6/41 

5/17/41 
6/  7/41 
12/28/40 
Not  Rev. 


5353 
5351 
5358 
5365 
5359 
5355 

5364 
5363 
5354 

5360 
5362 
5356 
5352 
5357 


Hunting  on  Top  of 


Melting  Pot  of  the 


Swankiest  Isle  in 


Interesting 

10 

. 10/12/40 

Interesting  .... 

10 

. .  9/21/40 

Very  Good  .... 

10 

.  3/22/41 

Good   

9 

.  8/  9/41 

10 

. .  4/12/41 

Fascinating    . . . 

9 

. 12/28/40 

Good  &  Timely. 

10 

. .  8/  9/41 

Good  Fun  ..... 

10 

. .  7/19/41 

Good   

10 

. . 12/28/40 

10 

. .  6/  7/41 

Pleasing   

10 

. .  7/19/41 

Interesting   

10 

..  2/15/41 

10 

..10/12/40 

Interesting   

10 

. .  3/15/41 

Interesting   

10 

. .  6/14/41 

5361  Trail  of  Father  Kino.. 

MUSICALS— TWO  REEL  (13) 

5226  Bagdad  Daddy  Very  Good   

5225  Beat  Me  Daddy- 
Eight  to  the  Bar  

5221  Class  in  Swing  Good  Variety  .. 

5222  Congomania   Latin  Liveliness 

5233  Dizzy  Doings   Fair   

5228  Jumpin'  Jive   Good   

5230  Music  a  la  King  Good  Number  .. 

5227  Music  in  the  Morgan 

Manner   Entertaining  .. 

5231  Once  UponaSummer Time. Average   

5232  Rhythm  Revel   Entertaining 

5229  Shadows  in  Swing  Average   

5224  Tickled  Pinky   Rustic  Rhythm. 

5223  Torrid  Tempos   Entertaining 

SPECIAL  SUBJECT  (I) 

5110  Swing  With  Bing  Excellent   

STRANGER  THAN   FICTION  (15) 

5371  No.  81  Good   

5372  No.  82  Average   

5373  No.  83  Average   

5374  No.  84  Good   

5375  No.  85  Excellent   

5376  No.  86  Up  to  Par  

5377  No.  87  Good   

5378  No.  88  Interesting   

5379  No.  89  Interesting   

5380  No.  90  Interesting   

5381  No.  91  Fair   

5382  No.  92  So-So   

5383  No.  93  Very  Good   

5384  No.  94  

5385  No.  95  Very  Good   


2/  8/41 

Not  Rev. 
10/12/40 
11/30/40 
9/  6/41 
6/  7/41 
7/19/41 

3/29/41 
7/19/41 

.  8/16/41 
5/17/41 

.  1/  4/41 
11/30/40 


18    ..  4/13/40 


9/21/40 
10/12/40 
10/12/40 
.  1 1/30/40 
.  12/28/40 
2/  8/41 
3/29/41 
.  3/29/41 
,  4/12/41 
,  5/17/41 
,  5/24/41 
6/  7/41 
7/19/41 
Not  Rev. 
8/16/41 


1941-42 

ANDY  PANDA  CARTUNES  (13)  (Tech.) 


6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good 

6247  Hams  That  Couldn't 

Be  Cured   :   7 

6246  Hollywood  Matador  Very  Good    7 

6242  Man's  Best  Friend  Good    8 

6244  $21  a  Day  Once  a  Month  Average    7 

6245  Under  the  Spreading 

Blacksmith  Shop   Cute    7 

6243  What's  Cookin'   Good    8 

NAME  BAND  MUSICALS  (13) 

6226  Campus  Capers   Excellent    18 

6224  Doin'  the  Town  Entertaining    ..  20 

6229  Gay  Nineties   Fair    15 

6222  In  the  Groove  Entertaining    ..  17 

6221  Is  Everybody  Happy?  Fair    18 

6227  Rhumba  Rhythms   Fair    15 

6223  Skyland  Serenade   Excellent   20 

6230  Swing  Frolic   Very  Good    15 

6228  Tune  Time    16 

6225  Winter  Serenade   Good    l3'/2 

(Former  title  "Jingle  Bells") 

SPECIAL  FEATURETTE  (I) 

6110  Cavalcade  of  Aviation  Sure  Fire   20 

STRANGER  THAN  FICTION  (15) 

6376  Barnyard  Steam  Buggy..  Good    9 

6375  — 
6373 
6378 
6372 
6374 
6371 
6377 


8  ..10/11/41 

.Not  Rev. 
.  1/31/42 
.11/  8/41 
.12/  6/41 

.  1/31/42 
.11/  8/41 


12/20/41 
.12/13/41 
1/31/42 
10/18/41 
9/  6/41 
1/31/42 
11/  8/41 
.  3/14/42 
Not  Rev. 
12/13/41 


1/  3/42 


6358 

6353 

6357 
6351 
6352 
6356 

6359 
6360 
6355 


Blacksmith  Dentist   Good 

Candy  Kid   Good    10 

Desert  Ghost   Entertaining  ...  9 

Hermit  of  Oklahoma  Good    10 

Junior  Battlefleet   Good    10 

Shampoo  Springs   Very  Good    10 

Sugar  Bowl  Humpty 

Dumpty   Very  Good  ....  9 

VARIETY  VIEWS  15  (5  IN  COLOR) 
Annapolis  Salutes  the 

Navy   Timely    10 

Flashing  Blades   Good    9 

George  Washington, 

Country  Gentleman   Impressive    10 

Keys  to  Adventure  Interesting    ....  9 

Moby  Dick's  Home  Town. Interesting   ....  9 

Northern  Neighbors  (Color)  Interesting  ....  9 
Peaceful  Quebec — 

At  War   Interesting    9 

Sky  Pastures   Good    9 

Thrills  of  the  Deep   9 

Trail  of  the  Buccaneers ..  Excellent    9 


.12/20/41 
.12/20/41 
.11/  8/41 
.  3/  7/42 
.10/18/41 
.12/  6/41 
. 10/18/41 

.  3/14/42 


. 12/13/41 
.  3/  7/42 

.10/11/41 
,  1/31/42 
.  9/  6/41 
.10/18/41 

.12/13/41 
.  3/  7/42 
Not  Rev. 
.11/  8/41 


6601 
6612 
6607 
6616 
6608 
6614 
6602 
6611 
6609 
6604 
6610 
6613 
6606 
6603 
6605 
6615 


LOONEY  TUNES  (16) 

Calling   Dr.  Porky  

Coy  Decoy   Funny   

Haunted  Mouse   Very  Good 

Henpecked  Duck   A  Howl  ... 

Joe  Glow  the  Firefly  

Meet  John  Doughboy  

Pre-Historic  Porky   Clever   

Porky's  Ant   Good   

Porky's  Bear  Facts   Amusing  .. 

Porky's  Hired  Hand   Good   

Porky's  Preview   Amusing  .. 

Porky's  Prize  Pony   

Porky's  Snooze  Reel   

Sour  Puss   Satisfactory 

Timid  Toreador   Good   

We  the  Animals  Squeak.  .Excellent  .. 


MELODY  MASTERS  (10) 


6506  Cliff  Edwards  and  His 

Buckaroos   Fair    10 

6505  Henry  Busse  &  Orch  Good    10 

6504  Skinnay  Ennis  &  Orch... Good    10 

6503  Jan  Garber  &.  Orch   10 

6508  Marie  Green  &  Her 

Merrie  Men   Lively    10 

6510  Carl  Hoff  &  Orch  Notable    10 

6509  Hal  Kemp  &  Orch  Just  a  Band   10 

6501  Matty  Malneck   Snappy   10 

6507  Freddie  Martin  &  Orch. ..Fair    10 

6502  Joe  Reichman  &  Orch  Excellent    10 


MERRIE  MELODIES  (26)  (Tech.) 


6724 
6706 
6713 
6712 
6709 
6718 
6710 
6704 
6715 
6722 
6720 
6703 
6719 
6723 
6701 
6707 
6708 
6711 
6726 
6725 
6702 
6714 
6716 
6717 
6705 
6721 


.Good 


Aviation  Vacation  .... 
Bed  Time  for  Sniffles. 

Cat's  Tale   

Crackpot  Quail   

Elmer's  Pet  Rabbit  Funny   

Farm  Frolics   Excellent  ... 

Fighting  69'/2   Good   

Good  Night  Elmer  

Goofy  Groceries   Novel   

Heckling  Hare   

Hiawatha's  Rabbit  Hunt. Funny   

Holiday  Highlights   Swell  Satire 

Hollywood  Steps  Out  Excellent  ... 

Inki  and  the  Lion  Good   

Malibu  Beach  Party  Grade  A  ... 

Of  Fox  and  Hound  

Shop,  Look  and  Listen. .  .Good   

Sniffles  Bells  the  Cat  Fair   

Snow  Time  for  Comedy... Up  to  Par.. 

Sport  Champions   

Stage  Fright   Satisfactory 

Tortoise  Beats  the  Hare .  .Amusing  ... 

Toy  Trouble   Good   

Trial  of  Mr.  Wolf  Very  Good  . 

Wacky  Wildlife   Funny   

Wacky  Worm   Excellent  ... 


TECHNICOLOR  SPECIALS  (6) 


6006  Carnival  of  Rhythm  Splendid 

6001  Flag  of  Humanity  Splendid 

6005  Here  Comes  the  Cavalry  

6002  March  on  Marines  Excellent 

6003  Meet  the  Fleet  Excellent 

6004  Wings  of  Steel  Excellent 


20 
20 
20 
20 
20 


SPORTS  PARADES  (10) 


6407  Big  Bill  Tilden  For  Tennis  Fan  10 

6404  California  Thoroughbreds. Interesting  ....  10 

6403  Diary  of  a  Racing  Pigeon. Interesting    10 

6402  Dogs  You  Seldom  See  Good  Novelty...  10 

6405  Fight,  Fish,  Fight  Thrilling    10 

6401  Fly  Fishing   For  Anglers  ...  10 

6409  It  Happened  on  Rollers   10 

6410  Lions  For  Sale  ..Very  Good    10 

6408  Sail  Ho!   Colorful    10 

6406  Sky  Sailing   Interesting    10 


1941-42 

BROADWAY   BREVITIES  (12) 


7103 
7106 
7108 

7101 
7102 
7104 
7107 
7105 


At  the  Stroke  of  Twelve.. Grab  It  .. 

Calling  All  Girls  Good   

Maybe  Darwin  Was 

Right   

Minstrel  Days   Very  Good 

Monsters  of  the  Deep.... Good   

Perils  of  the  Jungle  Exciting 

Wedding  Yells    20 

West  of  the  Rockies  Pretty  Good  ...  20 

HOLLYWOOD   NOVELTIES  (6) 

7301  Polo  With  the  Stars   10 

7304  Miracle  Makers   Poor    10 

7303  Points  on  Arrows  Good    10 

7302  White  Sails   Excellent    10 

LOONEY  TUNES  (16) 

7601  Notes  to  You   10 

7607  Porky's  Cafe   

7604  Porky's  Midnight  Matinee   

7605  Porky's  Pastry  Pirate   

7603  Porky's  Pooch   Good   

7602  Robinson  Crusoe,  Jr  Average  .. 

7608  Saps  in  Chaps  

7606  Who's  Who  in  the  Zoo  


Comment  Running 
Time 

BROADWAY  BREVITIES  (9) 

6202  Alice  in  Movieland  Superlative   20 

6204  Dog  in  the  Orchard  Meritorious   20 

6209  Happy  Faces   

6208  Hunting  the  Hard  Way. . Excellent    20 

6201  Just  a  Cute  Kid   20 

6203  Mack  Sennett  Revival   20 

6206  Seeing  Eye   Poignant   20 

6207  Sockeroo   Funny   20 

6205  Take  the  Air  Entertaining    ..  20 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19 

6101  Riding  Into  Society  T' Ain't  Funny..  19 

6103  Throwing  a  Party   20 

HOLLYWOOD  NOVELTIES  (6) 

6304  History  Repeats  Itself  Good    10 

6301  Football  Highlights   Rockne  Build-up  10 

6303  Mexican  Jumping  Beans.. Very  Good    10 

6302  Shark  Hunting   Exciting    10 

6306  Trouble  in  Store  Amusing   

6305  Wild  Boar  Hunt  Exciting    10 


Reviewed 
Issue  Of 


.11/30/40 
.  1/18/41 
.  Not  Rev. 
.  5/24/41 
.Not  Rev. 
.  Not  Rev. 
.  4/  5/41 
.  5/24/41 
.  3/  8/41 


Not  Rev. 
.  8/31/40 
Not  Rev. 


9/30/39 
8/31/40 
11/30/40 
8/  3/40 
9/  6/41 
3/  8/41 


.Not  Rev. 
.  6/21/41 
.  3/15/41 
.  9/13/41 
Not  Rev. 
.Not  Rev. 
.11/  2/40 
.  5/24/41 
.  4/  5/41 
.12/28/40 
.  4/26/41 
.Not  Rev. 
.Not  Rev. 
.11/30/40 
.  1/18/41 
.  9/  6/41 


.  3/  8/41 
.11/30/40 
.12/28/40 
.Not  Rev. 

.  5/  3/41 
.12/27/41 
.  5/24/41 
.  8/  3/40 
.  4/  5/41 
.11/  2/40 


Not  Rev. 
.Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.12/28/40 
.  5/24/41 
.  1/18/41 
.  Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
.  8/31/40 
.Not  Rev. 
.12/28/40 
.  3/15/41 
.  8/30/41 

Not  Rev. 
.  10/26/40 
.  4/  5/41 
.  5/  3/41 
.  4/26/41 
.12/  7/40 
.  8/  9/41 


.  8/30/41 
.10/26/40 
.  Not  Rev. 
.12/28/40 
.  1/18/41 
.  5/  3/41 


.  5/  3/41 
.  12/28/40 
.12/  7/40 
.  8/31/40 
.  3/  8/41 
10/26/40 
.  Not  Rev. 
.  8/30/41 
.  6/21/41 
.  4/  5/41 


.11/  8/41 
.  1/24/42 

.Not  Rev. 
.  9/13/41 
.  1/  3/42 
.11/  8/41 
.Not  Rev. 
.  1/24/42 


.Not  Rev. 
.  9/13/41 
.  9/13/41 
.11/15/41 


.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.l2/27/4» 
.11/15/41 

Not  Rev. 

Nol  Rev. 


March  21,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  49 


VITAPHONE  1941-42  (Cont. 


Comment 


Run 


MELODY  MASTERS  (10) 

7502  Carioca  Serenaders   Latin  Swing  ...  10 

7503  Forty  Boys  and  a  Song... Good    10 

7504  Carl  Hoff  &  Band   10 

7505  Playgirls    10 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good    10 

MERRIE  MELODIES  (26)  (Tech.) 
All  This  and  Rabbit 

Stew   Excellent    7 

Aloha   Hooey    7 

Bird  Came  COD   7 

Brave  Little  Bat  Fair    7 

Bug  Parade   Clever    7 

Cagey  Canary  Very  Funny  ...  7 

Conrad  the  Sailor   7 

Crazy  Cruise    7 

Hop,  Skip  and  A  Chump   7 

Horton  Hatches  the  Egg   7 

Rhapsody  in  Rivets  Good    7 

Rookie  Revue   Out  Dated    7 

Saddle  Silly    7 

Wabbit  Twouble   Very  Funny  ...  7 

Wabbit  Who  Came 

to  Supper    7 

SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show   20 

7002  Soldiers  in  White  Excellent   20 

7004  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent   20 

SPORTS  PARADE  (10)  (Tech.) 

7405  Hunting  Dogs  at  Work   10 

7402  King  Salmon   Fascinating    ...  10 

7401  Kings  of  the  Turf  Interesting    10 

7404  Rodeo  Round   Up   10 

7403  Water  Sports   Average    10 


7701 

771 1 
7710 
7702 
7703 
7706 
7712 
7713 
7709 
7715 
7707 
7704 
7705 
7708 
7714 


MISCELLANEOUS 


Adventures  in  the  Bronx 

(N.  Y.  Zoological  Soe.)  Good   

Alive  in  the  Deep  (Prod.)  Exciting 

Man  the  Enigma  (Prod.)  Informative 

Our  Constitution  (Prod.)  Inspiring  .. 

Our  Declaration  of 

Independence  (Prod.)   Timely   


1 1/2 
22 
25 
19 

19 


Reviewed 
Issue  Of 


.11/15/41 
.  9/13/41 
.Not  Rev. 
.Not  Rev. 

.  9/13/41 


.  9/13/41 
.Not  Rev. 
.Not  Rev. 
.I2/27/4J 
.11/  8/41 
.  1/24/42 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.Not  Rev. 
.  1/24/42 
.12/27/41 
.Not  Rev. 
.  1/24/42 

.  Not  Rev. 


12/  6/41 
2/  7/42 

12/  6/41 
9/13/41 


.Not  Rev. 
.12/27/41 
.  9/13/41 
.Not  Rev. 
.11/15/41 


8/23/41 
5/24/41 
5/24/41 
5/  3/41 

5/  3/41 


SERIALS  1940-41 


No.  Chapters 

Reviewed 

Issue  Of 

COLUMBIA 

Holt  of  the  Secret  Service  

15  Chaps. 

11/29/41 

15  Chaps. 

8/23/41 

Spider  Returns   

15  Chaps. 

5/10/41 

White  Eagle   

15  Chaps. 

Not  Rev. 

REPUBLIC 

Adventures  of  Captain  Marvel.. 

12  Chaps. 

3/  8/41 

15  Chaps. 

5/31/41 

King  of  the  Royal  Mounted.... 

12  Chaps. 

8/17/40 

15  Chaps. 

11/23/40 

UNIVERSAL 

Green  Hornet  Strikes  Again... 

12  Chaps. 

11/  2/40 

Junior  G-Men   

12  Chaps. 

8/  3/40 

Sky  Raiders   

12  Chaps. 

2/15/41 

Winners  of  the  West  

15  Chaps. 

Not  Rev. 

1941-42 

COLUMBIA 

Captain   Midnight    15  Chaps. 

REPUBLIC 

Dick  Tracy  vs.  Crime,   Inc   15  Chaps. 

King  of  the  Texas  Rangers   12  Chaps. 

Spy  Smasher    12  Chaps. 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps. 

Gang  Busters    13  Chaps. 

Riders  of  Death  Valley   15  Chaps. 

Sea  Raiders    12  Chaps. 


2/21/42 

12/  6/41 
9/  6/41 
3/2 1 /42 

11/  1/41 
2/21/42 
4/12/41 
7/19/41 


WAR  ACTIVITIES  COMMITTEE  RELEASES 


Title  Running 
Time 

America  Builds  Ships   3 

Any  Bonds  Today   5 

Army  in  Overalls   3 

Bits  and  Pieces   3 

Bomber    8 

Calling  All  Workers   2 

Fighting  Fire  Bombs   8 

Food  For  Freedom   3 

New  Spirit    8  .. 

Pots  to  Planes   3 

Red  Cross  Trailer   2'/2.. 

Ring  of  Steel   10 

Safeguarding  Military  Information....  10  .. 

Tanks    10  .. 

Where  Do  We  Go?   2  .. 

Women   In   Defense   10  .. 


Distributed 
By 

 List  "B" 

Warner  Bros. 

 List  "B" 

....List  "B" 
....List  "C" 

 List  "A" 

.Warner  Bros. 

 List  "C" 

.Nat.  Sc.  Ser. 
....List  "C" 

 List  "D" 

.Warner  Bros. 

 List  "D" 

 List  "D" 

....List  "B" 
....List  "C" 


CITY  List  "A"  List  "B"  List  "C"  List  "D'1 
Albany  Col   Univ  MGM  20th 


Atlanta  Par. 

Boston  Col.. . 

Buffalo  UA. . 

Charlotte  UA. . 

Chicago  Par. . 

Cincinnati  I'niv. 

Cleveland   UA. 


UA  MGM... 

MGM  UA  

20th  Par  

20th  Univ  

Col   MGM... 

Rep  20th  

20th  Univ  


.  20th 
Univ 
.Col.. 
.Col.. 
. 20th . 
.  WB. 
.  Col.. 

Dallas  RKO  MGM  WB  Par, 

Denver  20th  Par  WB   WB... 

Des  Moines. . .  .Col  Univ  MGM  Rep.. . 

Detroit  "GM  RKO  Par  Col.  . 

Indianapolis. . .  Univ  Rep  U A  RKO. 

Kansas  City.  . .  20th  Par  RKO  L  niv. . 

Los  Angeles. ..  20th  Par  WB  MGM  . 

Memphis  MGM  RKO  Par  Col..  . 

Milwaukee  20th  Par  Col  RKO. 

Minneapolis. . .  Univ  WB  Rep  20th  . . 

New  Haven  WB  UA  Univ  MGM  . 

New  Orleans. ..  Par  20th  UA  RKO. 

New  York          MGM  RKO   Par  WB... 

Oklahoma  City  RKO   MGM  WB  Par... 

Omaha  Col  Univ  MGM  WB. . . 

Philadelphia.  ..WB  UA  Univ  RKO 


Pittsburgh  WB  Rep 

Portland  Par  20th 

St.  Louis  WB  UA. 

Salt  Lake  City.  MGM  RKO  Par, 

San  Francisco.  .RKO  MGM  WB 


Seattle  RKO  MGM  Col.. 

Washington  Univ  WB  Rep. 


RKO  UA. 

RKO  Rep. 

Univ  Par.. 

WB. 
Col. 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.    No  cuts  or  borders.    No  charge  for  name  and  address.    Five  insertions  for  the  price  of 

three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.  Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


EQUIPMENT  WANTED 


ARCS.  RECTIFIERS,  PROJECTORS, 
16mm,  35mm.  Give  age,  condition,  lowest  price, 
first  letter.  Box  553,  Showmen's  Trade  Re- 
view, 1501  Broadway,  New  York  City. 


GUM  REMOVER 


GUM— GUM— GUM  REMOVED— Without 
stains.  Pour  on.  Rub.  It  disappears.  $1.50  a 
quart,  $5.00  a  gallon.  Carpets,  draperies,  seats, 
clothes.  Metro  Theatre  Gum  Remover  Co.,  2175 
Logan  Ave.,  San  Diego,  California. 


NEW  EQUIPMENT 


BUY  NEW  SOUNDSCREENS  NOW 
WHILE  mterial's  available,  2Zy2c  sq.  ft.;  com- 
plete stage  setting,  $66.60 ;  fully  automatic 
curtain  controls,  $75.95 ;  heavy  duty  track,  $2.19 
ft.  Immediate  deliveries.  S.O.S.  Cinema  Sup- 
ply Corp.,  636  Eleventh  Avenue,  N.  Y.  C. 

TRY  THE  MAGIC  EYE  ABSOLUTELY 
FREE — Colortone  Shutters  remove  high  in- 
tensity glare  yet  add  blue  to  yellow  low  intensity 
too!  Powers,  $17.25  each;  Simplex  $19.75 
each.  Give  make  machine,  front  or  rear  shut- 
ter shaft  diameter.  Colortone  Mfg.  Co.,  1944 
Coney  Island  Ave.,  Brooklyn,  New  York. 

BUY  NOW  AND  SAVE— Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c ; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 

 SOUND  EQUIPMENT  

"FAIR  WEATHER  OR  FOUL,"  writes 
LaRose  Travelling  Show,  Georgia,  "S.O.S. 
SOUND'S  SWELL!"  Trade  your  Soundheads, 
Amplifier  or  Speakers  while  you  can  for  1942 
Models,  $2.50  weekly.  S.O.S.  Cinema  Supply 
Corp.,  636  Eleventh  Ave.,  New  York  City. 

IS  OPPOSITION  WORRYING  YOU? 
GRAB  THAT  LOCATION— A  good  portable 
will  keep  competition  out — make  money  for 
you,  too.  Standard  makes,  16mm,  35mm  from 
$59.50.  Send  for  list.  S.O.S.  Cinema  Supply 
Corp.,  636  Eleventh  Ave.,  New  York  City. 

SITUATIONS  WANTED 

MOTION  PICTURE  OPERATOR  wishes 
position  as  operator  or  assistant.  Sober  and 
reliable.  Go  anywhere.  Five  years  experience. 
Box  549.  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

MANAGER  —  OPERATOR  —  ARTIST. 
Young,  draft  exempt,  aggressive,  thoroughly  re- 
liable, go  anywhere,  unusual  experience  produc- 
ing, directing,  stage  productions.  Box  554, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  Citv. 


THEATRES  FOR  SALE 


THEATRES  IN  CALIFORNIA,  OREGON 
AND  WASHINGTON.  Send  for  list.  A.  A. 
Sheuerman,  25  Taylor  St.,  San  Francisco,  Calif. 

FULLY  EQUIPPED  THEATRE  in  small 
town,  New  York  State.  Box  551,  Showmen's 
Trade  Review,  1501  Broadway,  New  York  City. 

REAL  MONEY  MAKER.  Small  town  near 
defense  boom  town,  mid-west.  Box  555,  Show- 
men's Trade  Review,  1501  B'way,  N.  Y.  C. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

THEATRES.  BE  FIRST  in  your  community 
to  give  away  DEFENSE  STAMPS.  Use  our 
copyrighted  plan,  guaranteeing  equal  distribu- 
tion. Proven  method.  Plan  and  all  necessary 
equipment,  Five  dollars.  Come  Again  Nite 
Company,  Inc.,  Waterloo,  Iowa. 

THEATRES  WANTED  &  FOR  SALE~ 

A.  A.  SHEUERMAN,  Theatre  broker,  25 
Taylor  St.,  San  Francisco,  Calif. 


USED  EQUIPMENT 


A  FEW  REMAINING  UNDERWRITER'S 
APPROVED  SOLID  ALUMINUM  EN- 
CLOSED AUTOMATIC  REWINDERS, 
originally  $135.00.  Less  motor  $24.50;  with 
motor  $29.50.  S.O.S.  Cinema  Supply  Corp., 
636  Eleventh  Avenue,  New  York  City. 

NO  PRIORITIES  NEEDED— REFLEC- 
TOR ARCS,  $39.50  ;  Amplifiers,  $4.95  ;  Sound- 
heads, $9.95 ;  Cushion  Seats,  39c ;  Powers  mech- 
anisms, $39.50;  1000  watt  Spotlamps,  $12.95. 
S.O.S.  Cinema  Supply  Corp.,  636  Eleventh 
Avenue,  New  York  City. 

YOUR  CHOICE— Peerless,  Strong  Stand- 
ard or  Strong  Junior  lamphouses  $125.00  pair ; 
30  ampere  rectifiers  $75.00  pair,  reconditioned 
and  complete.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 

LEASE  EXPIRES— MOVING  TO  MORE 
STRATEGIC  LOCATION.  Taking  on  war 
contracts.  Must  reduce  our  $100,000.00  stock 
quick.  Sacrifice  sale  circular  tells  everything. 
Write  now  to  S.O.S.  CINEMA  SUPPLY 
CORP.,  636  Eleventh  Ave.,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
$1,000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 

USED  CIGARETTE  MACHINES.  8  Slot 
and  10  Slot.  Very  reasonable.  Box  550,  Show- 
men's Trade  Review,  1501  Broadway,  N.  Y.  C. 


For  VICTORY 

Buy  United  States  Defense  Bonds  and  Stamps 

Our  government  calls  on  you  to  help  NOW!  Buy  defense  bonds 
or  stamps  today.  Buy  them  every  day  if  possible.  But  be 
sure  you  buy  defense  bonds  or  stamps  on  a  regular  basis. 


.UA.  . 
. 20th. 


U»  ™WLLS  F0LL0W  THE  ****  TO 

o^RS**1"0 0UTP0STS  0f  «BBB» 


1 


PAT  O'BRIEN 
JANET  BLAIR 


BRIAN  DONLEVY 


DONALD  ROGER  JOHN 

MacBRIDE- CLARK-  EMERY 

A  COLUMBIA  PICTURE 


r 


It's  got  punch!  It's  got  speec 
It's  got  the  headline  timet 
ness  that  gives  audience 
the  kick,  fun  and  exciteme 
they're  craving  for  the* 
high-powered  days! 


Screen  play  by  Sy  Bartlett,  Richard  Carroll 
Harry  Segall  •  Produced  by  SAMUEL  BISCHOFF 
Directed  by  GREGORY  RATOFF 


MR  31*2 


sa 


Central  Serial  Record 
Received 

APR  1  J942 

REVIEWED  IN  THIS  ISSUE 

Page 

Down  Rio  Grande  Way  10 

Rudyard  Kipling's  Jungle  Book  10 

Mokey  10 

Two  Yanks  in  Trinidad  10 

Juke  Box  Jenny  1 

Tramp,  Tramp,  Tramp  1 

Stagecoach  Buckaroo  1 

Butch  Minds  the  Baby  1 

Affairs  of  Jimmy  Valentine  1 


★  Complete  ★  Every  Week  * 
BOOKING  GUIDES 

Begin  on  Page  33 


Vol.  36 


No.  10 


March  28 
19    4  2 


REMEMBER  PEARL  HARBOR 


Natalie  M.  Kalmus  (See  Page  4) 


Theatre  Equipment  &  Maintenance 

Begins  on  Page  19 


CHARLES  E.  CHICK'  LEWIS 

Editor  and  Publisher 


AH  SPRING! 

Leo,  you're  a  tonic  to  film  business  —  ever  gay,  ever  enthusiastic. 
It's  easy  to  see  why  you're  so  merry!  Good  news  from  California! 
Five  great  pictures  previewed  in  one  history-making  week! 

"MRS.  MINIVER"  {Talk  of  the  Coast!  Greer  Garson,  Walter  Pidgeon.) 
"RIO  RITA"  (Abbott  and  Costello  riotous  in  a  Big  Musical!) 
"TORTILLA  FLAT"  (Spencer  Tracy,  Hedy  Lamarr,  John  Garfield.  It's  Great!) 
"TARZAN'S  NEW  YORK  ADVENTURE"  (Tops  for  the  series!) 
"SHIP  AHOY"  (Eleanor  Powell,  Red  Skelton,  Tommy  Dorsey  &  Orchestra.  A  honey!) 
And  while  Preview  audiences  are  cheering  these  completed,  previewed  hits, 
Leo's  happy  Studio  is  humming  with  activity,  with  other  Big  Ones  under  way. 
The  Studio  that  never  stops  delivering  is  brimming  with  box-office  bounty: 
William  Powell,  Hedy  Lamarr  are  completing  a  powerful  drama  (his  first  dramatic  role  in  years!) 
Clark  Gable,  Lana  Turner  are  making  an  attraction  to  top  their  "Honky  Tonk"! 
And  he'll  follow  it  with  "Shadow  of  The  Wing"  and  "The  Sun  Is  My  Undoing"  (best-seller!) 
Norma  Shearer,  Robert  Taylor  are  clinching  in  "Her  Cardboard  Lover"— it's  terrific! 
Wally  Beery  in  "Jackass  Mail"  is  doing  swell! 

And  Jeanette  MacDonald,  Robert  Young  are  making  a  sure  hit— "Shadow  Of  A  Lady"! 
Just  a  few  of  the  Spring  flowers  that  will  bring  your  box-office  golden  showers! 
Ah  Leo! 


BUY 
DEFENSE 
BONDS 

AND 
STAMPSI  I 


March  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  3 


Moom  Pitcher  Mystery 

Why  fuss  over  the  cancellation  privilege  for  the  five 
trade  shown  pics  under  the  proposed  selling  plan?  Did 
any  one  ever  hear  of  a  theatre  cancelling  a  good  picture? 
And  aren't  those  "selected  fives"  going  to  be  the  cream- 
of-the-crop?  And  if  they  are,  why  not  allow  the  exhibs 
to  cancel  one  or  even  two?  You  can  even  stretch  the 
imagination  and  give  the  theatremen  the  right  to  cancel 
the  whole  mess  of  'em  on  the  same  theory;  i.e.,  if  they 
are  good  no  one  will  cancel  them. 

Attaching  strings  to  any  proposal  for  happy  days  in 
the  picture  business  through  fair  and  equitable  selling 
and  buying,  is  simply  finding  new  sources  for  industry 
headaches,  charges,  counter-charges,  chiselling  and  plain, 
ordinary  or  extraordinary  trouble. 

You  can't  make  half -gestures  and  succeed  in  making 
'em  look  whole.  Guys  who  tried  buying  ten  dollar  hats 
for  two  bucks  soon  found  out  they  were  getting  exactly 
two  bucks  worth  ...  or  less.  You  either  do  a  thing  or 
you  don't  and  when  you  try  to  compromise  you  don't 
do  anything  .  .  .  unless  backsliding  to  the  old  mud- 
throwing  tactics  can  be  called  doing  something. 

Arriving  at  a  substitute  selling  plan  via  the  out- 
smarting route — and  this  goes  for  both  sides  to  the  argu- 
ment— just  ain't  smart  in  these  days  of  war  and  strife 
the  world  over.  But  it's  a  hell  of  a  swell  time  to  bury  the 
hatchet  in  the  ground  instead  of  each  other's  heads  and 
agree  to  any  plan  that  smacks  of  sincerity  and  unity. 

Utopia! 

AAA 

Sidney  Kent 

Fate  dealt  the  motion  picture  industry  its  hardest 
blow  in  years  when  Sidney  Kent  died  last  week. 

He  was,  for  so  many  years,  an  important  part  of  the 
industry  not  only  during  the  years  of  its  early  growth 
but  later  as  the  guiding  spirit  of  a  company  which 
appeared  destined  for  bankruptcy. 

How  he  took  that  company  and  brought  it  out  of 
the  dumps  and  into  a  position  of  prominence  and  im- 
portance, is  industry  history.  But  all  during  those 
years  of  hard  work  he  continued  to  be  a  factor  for 
progress  and  constructiveness  for  the  industry  as  a 
whole. 

The  movie  business  just  won't  seem  the  same  for  a 
long  time  to  come.  For,  as  long  as  his  memory  survives, 
Kent  will  be  remembered  as  a  fair  trader,  an  executive 
of  ranking  importance  and,  above  all,  a  gentleman  and 
a  credit  to  the  industry  to  which  he  devoted  the  best 
part  of  his  life. 


Those  Victory  Shorts 

At  the  risk  of  irking  our  loyal  readers  with  repetition 
and  regular  reminders,  we  again  say  to  those  exhibitors 
who  either  are  not  booking  the  Victory  Films  or  are 
booking  but  not  giving  them  the  play  they  deserve:  it 
is  your  patriotic  duty  to  book  every  one  of  these  sub- 
jects and  to  show  them  at  every  performance. 

Never  mind  if  you  forgot  to  sign  the  pledge  along 
with  the  vast  majority  of  other  theatres.  You  can  sign 
up  whenever  you  get  around  to  it.  The  more  impor- 
tant matter  of  the  moment  is  the  booking  and  playing 
of  the  shorts  in  question. 

Our  industry  has  never  failed  its  government  in  times 
of  peace  or  war  and  this  present  emergency  calls  for 
a  solid  front  in  the  movie  business  to  help  as  they  never 
helped  before.  Don't  be  a  slacker  or  a  chiseller.  Book 
and  PLAY  THEM  AT  EVERY  PERFORMANCE. 

AAA 

Cecil  B.  DeMille  Celebrates 

This  week  the  New  York  branch  of  the  industry  pays 
a  deserved  tribute  to  the  thirty  years  that  DeMille  has 
given  to  the  production  of  fine  entertainment. 

It  is  a  fitting  tribute  because  he  has  been  and  is,  a 
man  whose  various  contributions  to  the  screen  have 
helped  build  a  great  industry  and  brought  profits  to  the 
theatres  which  played  his  productions. 

The  constructive  manpower  of  our  business  should 
be  encouraged  and  accorded  full  recognition.  They  are 
not  only  essential  to  the  industry  but  a  credit  to  it  as 
well. 

STR  joins  with  the  army  of  his  boosters  in  extending 
heartiest  congratulations  to  him  and  to  wish  him  many 
more  years  of  constructive  producing  of  those  DeMille 
pictures  which  mean  so  much  to  the  industry. 

AAA 

Service  Without  Profit 

Many  industries  proudly  proclaim  the  part  they  play 
in  the  war  effort  and  what  they  are  doing  for  their 
country  and  its  armed  forces  here  and  abroad.  But  we 
doubt  if  any  of  them  are  doing  it  for  free  like  the 
motion  picture  industry. 

Not  only  are  members  of  our  industry  doing  a  ter- 
rific job, — and  we  don't  have  to  enumerate — but  they 
are  doing  it  at  a  tremendous  cost  to  themselves.  In 
plainer  words;  they  are  not  only  doing  it  without  profit, 
they  are  paying  the  bills  themselves. 

Can  any  other  industry  make  a  similar  claim? 

—"CHICK"  LEWIS 


Page  4 


SHOWMEN'S    TRADE  REVIEW 


March  28,  1942 


QUARTERLY  PLAN  DISTRIBS'  FINAL  STEP— RODGERS 


Offer  to  Resign  As  UMPI  Chairman  Refused; 
He  Is  Disappointed  at  Divergence  o  f  Op  inion 

The  distributors  have  gone  as  far  as  good  business  will  permit  in 
the  proposed  substitute  for  selling  in  blocks  of  five,  William  F. 
Rodgers  told  the  UMPI  Committee  of  the  Whole  on  Thursday. 
In  addition,  he  attempted  to  resign 
as  chairman  of  the  UMPI,  but  was 
voted  down  unanimously  by  the  whole 
group  who  insisted  that  he  carry  on. 

In  the  course  of  a  speech  lasting 
more  than  an  hour,  Rodgers  declared 
that  he  was  "amazed  and  quite 
frankly  disappointed  to  find  the 
divergence  of  opinion  on  the  plan, 
particularly  in  territories  where  a 
representative  of  that  territory  par- 
ticipated in  these  discussions." 

No  action  was  taken  at  Thursday's 
meeting  aside  from  refusing  Rodgers' 
resignation,  but  Rodgers  urged  the 
Trade  Practice  Committee  which 
meets  Friday  to  consider  the  fact  that 
the  distributors  have  gone  as  far  as 
they  can,  and  that  if  no  settlement 
is  reached  now,  the  dream  of  a 
United  Motion  Picture  Industry  will 
be  shattered. 

Rodgers  pointed  out  a  similarity 
between  the  negotiations  which  have 
been  going  on  recently  and  those 
which  took  place  in  1939  prior  to  the 
Allied  Convention  in  Minneapolis 
when  the  Trade  Practice  Code  was 
cast  overboard  without  any  delibera- 
tion. He  asserted  that  he  was  sure 
that  any  exhibitor  would  have  pre- 
ferred the  terms  of  the  Trade  Prac- 
tice Code  to  those  of  the  Consent 
Decree. 

He  also  averred  that  the  distribu- 
tors were  now  selling  on  a  basis 
which  had  the  approval  of  the  De- 
partment of  Justice  for  the  first  time 
in  many  years.  In  this  connection, 
he  said  that  a  high  point  of  the 
litigation  preceding  the  signature 
of  the  Consent  Decree  was  the 
abolition  of  block  booking  and  blind 
buying.  The  Department  of  Justice 
is  convinced  that  5-picture  selling  has 
resulted  in  improvement  of  product 
and  that  its  continuation  would  be 
acceptable  to  both  the  department 
and  the  public  groups.  Some  of  the 
distributors  are  also  convinced  that 
5-picture  selling  has  been  financially 
profitable  to  them.  "Some  of  the 
distributors'  reluctance  to  enter  into 
a  discussion  looking  towards  a  dif- 
ferent method  of  selling  was  predi- 
cated on  the  fact  that  for  once  in 
the  history  of  the  business  they  were 
operating  and  could  continue  to  oper- 
ate without  fear  of  public  criticism 
and  governmental  disapproval." 

"Theatre  owners  totally  dependent 
on  the  output  of  Hollywood  for  the 
protection  of  the  brick  and  mortar 


INDEX  OF  DEPARTMENTS 

Page 

Advance  Dope    32 

Boxoffice  Slants   10 

Feature  Booking  Guide   33 

Hollywood    30 

Newsreel  Synopses    29 

Selling  the  Picture   12 

Shorts  Booking  Guide   36 

Short  Subject  Reviews   29 

Showmanalvsis    18 

Variety  Club  Notes    8 


of  their  theatres,  must  be  served," 
he  said,  "but  I  submit  to  you  that 
their  risk  today  is  not  comparable 
to  that  of  the  companies  who  are 
expected  to  invest  millions  in  produc- 
tion preparation  not  knowing  defi- 
nitely who  will  be  in  these  produc- 
tions— whether  the  public  will  accept 
the  substitute  cast,  or  whether  or  not 
they  will  be  able  to  get  sufficient  raw 
stock  necessary  to  render  the  same 
uninterrupted  service  so  necessary 
for  the  protection  of  their  customers 
and  their  investments." 

Says  Proposed  Plan 
Is  'Decided  Forward  Step' 

Rodgers  asserted  that  the  quarterly 
selling  plan  was  a  decided  step  for- 
ward in  an  attempt  to  approach  the 
problem  of  the  exhibitor  who  wanted, 
first,  to  buy  more  pictures  at  a  time, 
and  second,  to  have  a  greater  product 
security,  and  third — more  selectivity. 
The  idea  of  selling  quarterly  was  not 
an  arbitrary  decision  but  was  the 
solemn  conviction  that  it  was  im- 
possible for  the  distributor  in  today's 
market  to  complete  or  properly  iden- 
tify the  product  beyond  that  period 
of  time  and  still  keep  faith  with  its 
customers,  the  public  groups,  and 
the  Department  of  Justice." 

"I  find  it  nearly  impossible  to  under- 
stand, when  unity  is  considered,  the  method 
of  approach  that  would  permit  in  one 
afternoon's  discussion  before  a  large  group, 
a  determination  to  tear  to  pieces  a  plan 
that  9  of  the  outstanding  leaders  in  the 
exhibition  field,  after  thoroughly  exploring 
the  situation,  agreed  was  the  best  possible 
solution  at  this  time.  I  go  further  to  say 
that  I  am  likewise  amazed  to  find  that 
some,  after  unanimously  approving  the 
plan  of  their  own  volition,  when  they  re- 
turned to  their  territories  actually  disap- 
proved the  plan  or  issued  statements  cri- 
ticizing its  content. 

"I  see  no  point  in  re-hashing  over  and 
over  again  the  same  ground  that  we  cov- 
ered weeks  ago,  because  I  am  sure  that 
every  man  in  this  room  who  served  on  the 
committee  left  New  York  convinced  that 
under  the  present  conditions,  quarterly  sell- 
ing was  the  maximum  that  could  be  worked 
out  at  this  time,  and  that  it  was  impos- 
sible for  any  of  the  companies^  to  get  ready 
for  screening  or  to  properly  identify  more 
than  one-quarter  of  its  product.  Certainly, 
that  is  impossible  in  the  case_  of  my  com- 
pany and  in  my  conferences  with  other  dis- 
tributors their  situations  did  not  differ. 

'Impossible  to  Identify  More 
Pictures  Than  Already  Agreed' 

"I  do  not  believe  it  necessary  to  waste 
words  to  convince  all  interested  that  it  is 
impossible  to  properly  identify  more  pic- 
tures than  distributors  have  agreed  to  in 
a  manner  that  would  satisfy  the  public 
groups,  the  Department  of  Justice,  or  the 
exhibitors  themselves.  Unless  the  identifi- 
cation can  be  an  honest  one  I  want  no  part 
of  it.  I  say  this,  not  with  the  idea  that 
my  company  or  any  other  of  the  distribu 
tors  has  taken  the  position  that  'this  is  all 
there  is,  there  isn't  any  more',  but  I  do 
feel  that  after  weeks  of  discussion  there 
should  not  be  a  man  in  the  room  who 
questions  the  sincerity  of  the  distributor 
when  he  says  that  it  is  impossible  to  go 
beyond  this  point. 

"Exhibitor  leaders  must  be  cloaked  with 
the  necessary  authority  to  work  out  of  this 
serious  problem  the  best  possible  solution, 
otherwise  they  can  hardly  be  considered 
as  leaders  and  they  are  hampered  in  their 
endeavors.  Individuals  or  an  organization 
as  a  whole  who  realize  this  and  understand 
that  only  if  complete  membershin  could  be 
present  and  hear  the  many  ramifications  of 


the  problems,  could  they  intelligently  cri- 
ticize the  final  conclusion  which  received 
the  unanimous  approval  of  the  members 
of  the  committee." 

At  another  point  in  his  address,  the 
UMPI  chairman  pointed  to  the  little 
time  left  until  June  1  to  put  unity 
in  workable  form. 

He  severely  criticized  those  ex- 
hibitors who  brought  the  subject  of 
film  rentals  before  the  committee 
saying,  "I  am  genuinely  grieved  at 
those  who  attempt  to  write  into  the 
plan  of  selling  pictures,  proposals 
regarding  film  rentals.  It  cannot  be 
made  a  part  of  this  program  and  has 
no  place  in  its  general  set  up."  He 
also  warned  against  those  who  sought 
Governmental  interference  in  the 
question  with  the  admonition  that 
ceilings  on  film  rentals  would  be 
quickly  followed  by  ceilings  on  ad- 
missions and  exhibitor  profits. 

"I  believe  the  time  has  come  for'  the 
industry,  through  this  committee,  to  de- 
mand the  facts  and  to  stop  once  and  for 
all  those  who  are  inclined  to  cry  'wolf, 
and  who  are  unwilling  to  support  their  case 
with  facts  and  figures,  for  I  am  convinced 
that  unless  this  is  done  the  peace  and  con- 
tentment of  many  fine  profitable  theatre 
owners  will  be  shattered  and  down  on  the 
head  of  a  fine  industry  will  come  a  type  of 
regulation  that  is  unnecessary  and  un- 
wanted by  the  majority  of  independent 
theatre  owners  of  the  United  States. 

"I  believe  it  is  time  to  point  the  white 
light  of  publicity  and  fair  analysis  on  the 
few  trouble  makers.  I  realize  that  these 
are  strong  words  for  me  but  as  I  see  the 
situation,  it  is  a  dangerous  one  and  de- 
mands that  harsh  and  prompt  terms  be 
meted  out  to  anyone  who  is  threatening 
the  peace  and  security  of  this  great  busi- 


Warns  Against  Seeking 
'Relief  by  Legislation 

"Again  I  have  heard  it  rumored  that  in 
the  minds  of  some,  failing  to  get  the  im- 
possible at  this  time,  will  be  a  resort  to 
state  legislation  to  fix  a  ceiling  on  film 
rentals  or  to  enact  laws  similar  to  the 
Minnesota  law. 

"I  wish  it  were  possible  for  an  impartial 
survey  to  be  made  of  the  Minnesota 
situation  as  the  result  of  the  law  they 
passed  against  block-of-five  selling.  There 
are  men  in  this  room  whose  opinion  I  am 
proud  to  take,  who  can  tell  you  in  more 
feeling  words  than  are  at  my  command, 
what  the  Minnesota  law  has  done  to  the 
subsequent  run  and  smaller  town  theatre 
owners,  but  it  can  be  summed  up  in 
these  few  words — it  has  dealt  them  a  body 
blow  from  which  it  will  take  years  of 
smart  showmanship  to  overcome. 

"For  the'  benefit  of  those  gentlemen 
who  fee',  that  the  threat  of  such  legisla- 
tion might  be  an  effective  club,  let  me 
make  it  clear  right  here  and  now — if 
you  want  to  bring  on  your  exhibitors  a 
similar  situation,  that  is  your  privilege, 
but  to  the  thinking  exhibitor  or  leader  let 
me  urge  caution.  I  believe  it  was  an  error 
for  us  to  sell  there.  It  was  done,  as  many 
of  you  gentlemen  know,  only  in  a  spirit 
of  unity  and  not  because  we  felt  it  was  the 
wise  thing  to  do." 

Many  of  those  present  protested 
Rodgers'  desire  to  resign.  Among 
them  were  Ed  Kuykendall,  who  said, 
"It  would  be  a  disaster  to  consider 
the  resignation."  Jack  Kirsch,  Harry 
Brandt,  Ned  Depinet,  Col.  H.  A. 
Cole,  Bob  White  and  Pete  Wood 
also  opposed  the  resignation.  A 
resolution  offered  by  William  F. 
Crockett  to  refuse  it  was  unanimous- 


ly passed. 


No  Discrimination  in  N.  Y. 

The  New  York  State  Assembly 
has  passed  the  Washburn  bill  which 
makes  it  a  misdemeanor  to  discrimi- 
nate against  any  persons  because  of 
national  origin,  race,  color,  or  creed, 
in  any  defense  work  or  in  the  en- 
joyment of  any  privileges  furnished 
by  the  theatre. 


Distributors  Are 
Cool  To  Formula 

The  formula  broached  by  Phila- 
delphia Allied  for  determining 
whether  any  picture  is  worth  40  per 
cent  is  meeting  with  a  cold  shoulder 
from  the  distributors,  it  was  learned 
this  week.  The  formula,  as  pub- 
lished last  week,  provided  for  cer- 
tain figures  as  minimums  for  per- 
centage pictures. 

One  distributor  representative 
pointed  out  that  the  formula's  basis 
is  determination  of  the  theatre's  over- 
head— a  matter  on  which  distributor 
and  exhibitor  would  find  agreement 
almost  as  difficult  to  reach  as  film 
rentals.  Once  agreement  is  reached, 
however,  this  exchange  man  pointed 
out,  it  practically  puts  the  distribu- 
tor in  the  exhibition  business  and 
guarantees  the  exhibitor  his  over- 
head— something  which  the  distribu- 
tors are  naturally  loath  to  do  since 
the  exhibitor  is  unwilling  to  guar- 
antee production  costs. 


Morgenthau  Thanks  NSS 

Secretary  of  the  Treasury  Henry 
Morgenthau,  Jr.,  has  written  to  Her- 
man Robbins,  National  Screen  Ser- 
vice president,  his  thanks  for  the 
"extraordinary  job  you  have  done  in 
distributing  'The  New  Spirit'  to 
motion  picture  theatres." 


NATALIE  M.  KALMUS 

(The  Woman  on  the  Cover) 

Technicolor  Motion  Picture  Corpora- 
tion Color  Director  whose  unique  ability 
as  a  color  expert  is  in  no  small  way 
responsible  for  the  record  number  of 
feature-length  pictures  photographed  in 
Technicolor  in  1941  and  the  even  greater 
number  in  prospect  for  the  current  year, 
whose  accomplishments  are  gaining  even 
greater  acclaim  with  the  forthcoming 
releases  of  "Reap  the  Wild  Wind," 
"Rudyard  Kipling's  Jungle  Book"  and 
"To  the  Shores  of  Tripoli." 


SHOWMEN'S 

Trade     /*ff^  Review 


Vol.  36,  No.  10 


Mar.  28,  1942 


Title  and  Trade  Mark  Reg.  U.  S.  Pat.  Off. 


Published  every  Friday  by  Showmen's 
Trade  Review,  Inc..  1501  Broadway,  New 
York  City.  Telephone  BRyant  9-5606. 
Charles  E.  "Chick"  Lewis,  Editor  and 
Publisher;  Tom  Kennedy,  Associate  Edi- 
tor; Robert  Wile,  Managing  Editor;  Joseph 
H.  Gallagher,  Film  Advertising  Manager; 
Harold  Rendall,  Equipment  Advertising 
Manager;  West  Coast  Office,  Guaranty 
Bldg.,  6331  Hollywood  Blvd.,  Hollywood. 
Calif.,  Telephone  HOUywood  1390,  Ann 
Lewis,  manager;  London  Representative, 
Milton  Deane,  185  Fleet  St.,  London 
E.C.  4;  Australian  Representative,  Gordon 
V.  Curie,  1  Elliott  St.,  Homebush,  Syd- 
ney, Australia.  Subscription  rates  per 
year:  $2.00  in  the  United  States  and 
Canada;  Foreign,  $5.00.  Single  copies, 
ten  cents.  Subscribers  should  remit  with 
order.  Entered  as  second  class  matter 
February  20,  1940,  at  the  Post  Office  at 
New  York.  N.  Y.,  under  the  Act  of  March 
3,  1879.  Contents  copyrighted  1942  by 
Showmen's  Trade  Review,  Inc.  Printed 
in  U.S.A. 

Address  all  Communications  to: 
SHOWMEN'S  TRADE  REVIEW 
1501  Broadway 
New  York  City 


o 


Pet 


In?* 


fcotr» 


.fo* 


stu< 


Cot 


•ere* 


IBL 
«p* 


ttn« 


del 


£o* 


sir 


Ma„ne  Wee|t>. 
26-Apn]  2  sponsored  by 

o«*tandi„g  0vic 

High-ranking  officii,  c, 
N*vy  and  Marine  atten<J 
Aether  with  Marin*  de- 


rru\ 


Junior  Victory  A 
matinee  in  a  body! 
Extraordinary  fro 


at 


fobb 


nt  and 


f  ?Xy  ™eatre  fnclude  ex- 
^«  of  Marine  huto„Cal 


mementoes! 


■7 


AND  AIR-SOLD  TO  AMERICA'S  MILLIONS  OVER  TRE- 
MENDOUS COAST-TO-COAST  HOOK-UPS!  KATE  SMITH! 
FRED  ALLEN!  TRUTH  OR  CONSEQUENCES!  LANNY 
ROSS!  FRED  WARING!  GLENN  MILLER!  ADELAIDE 
HAWLEY!   TOP-RATING  CROSSLEY  SHOWS  ALL! 


Page  6 


SHOWMEN'S    TRADE  REVIEW 


March  28,  1942 


JOINT  COMMITTEES  NAMED  TO  WATCH  NEW  TAXES 


Representatives  of  Exhibitor  Organizations 
Circuits  and  Distributors  Included  on  Each 

Committees  have  been  formed  in  25  exchange  territories  and 
states  to  aid  UMPI  and  through  it  the  industry  in  general,  to 
guide  legislative  and  Congressional  committees  in  new  tax  pro- 
grams without  disrupting  the  eco- 
nomic set-up  of  the  "industry.  Au- 
thorization to  name  these  commit- 
tees was  contained  in  the  report  of 
UMPI's  sub-committee  on  Taxa- 
tion which  was  adopted  by  the  com- 
mittee of  the  whole  on  Jan.  21.  Each 
committee  consists  of  at  least  three  : 
a  representative  of  the  distributors 
in  the  exchange  centre  covering  the 
state  or  section ;  a  representative  of 
one  of  the  theatre  circuits,  either 
affiliated  or  not ;  and  a  member  of 
the  exhibitors'  state  organization. 
In  cases  where  there  is  more  than 
one  exhibitor  organization  in  the 
state,  each  is  represented.  Alto- 
gether, there  will  be  54  of  these 
state  committees :  California,  Mis- 
souri, Ohio  and  Pennsylvania  each 
will  have  two  and  New  York  will 
have  three. 

Leon  J.  Bamberger,  executive  sec- 
retary of  the  UMPI,  has  supervised 
the  appointment  of  these  commit- 
tees, carrying  on  an  extensive  cor- 
respondence by  mail  and  telegraph 
with  some  350  individuals.  Bam- 
berger appointed  one  exchange  man- 
ager in  each  key  city  as  a  temporary 
chairman  to  call  a  meeting  of  the 


distributors'  group  for  the  purpose 
of  selecting  their  representatives  on 
the  committees  within  their  ex- 
change area. 

The  members  of  the  national  com- 
mittee on  taxation  are  as  follows : 
Spyros  Skouras,  National  Theatres, 
chairman ;  Col.  H.  A.  Cole,  Presi- 
dent of  Allied  Theatre  Owners  of 
Texas ;  Ed  Kuykendall,  President 
of  MPTOA;  Leonard  Goldenson, 
Paramount  Theatres ;  Harry  Brandt, 
President  of  the  ITOA ;  Joseph  R. 
Vogel,  Loew's ;  George  J.  Schaefer, 
president  of  RKO  ;  and  Harry  Kal- 
mine,  general  manager  of  Warner 
Bros.  Theatres. 

Following  are  the  local  commit- 
tees thus  far  completed ;  most  of 
the  others  have  one  or  two  members 
and  await  completion : 

California  (Northern)  :  Ben  Levin,  sec- 
retary treasurer,  ITO  of  No.  Calif. ;  Mrs. 
Hulda  McGinn,  secretary-manager  of  the 
Calif.  Theatres  Asso. ;  Sid  Weisbaum,  Re- 
public's San  Francisco  manager. 

California  (Southern)  :  Jack  Berman  of 
the  ITO  of  Southern  California;  W.  H. 
Lollier  of  Fox  West  Coast  Theatres ; 
Harry  C.  Cohen,  RKO  Los  Angeles 
branch  manager. 

Connecticut :  Dr.  J.  B.  Fishman,  chair 
man  of  the  board,  Allied  of  Conn. ;  Her 


SOMETHING 


WE'VE  got  something 

★  ★  ★ 
TO  SHOUT  about  and 

★  *  ★ 
WE  just  can't  wait 

★  ★  ★ 
UNTIL  next  week. 

★  ★  ★ 
WE  gotta  spill  it! 

★  ★  ★ 
HOW  MANY  TIMES  has  a 

★  ★  ★ 
tight  budget  kept  you 

★  ★  ★ 
FROM  offering  the  PRIZE 

★  ★  ★ 
people  want  most — A 

★  *  ★ 
JAUNT  TO  THE  BIG  TOWN. 

★  ★  ★ 
Broadway — Radio  City — the 

★  ★  ★ 
STATUE  OF  LIBERTY. 


Riverside  Drive 
★ 

CHINATOWN- 
★ 

on  the  HUDSON  and 
most  of  all- 


★  ★ 

-and 

★  ★ 

-A  boat  ride 

★  ★ 


to  SHOUT  ABOUT 
ALL  STAR  NEWS 

DINING  and  DANCING  in 

★  ★  ★ 
the  BRIGHT  NIGHT  CLUBS— 

★  ★  ★ 
WHAT  A  PRIZE  ?  ?  ? 

★  ★  ★ 
WE  can't  hold  back 

★  ★  ★ 
any  longer — 

★  ★  ★ 
SHOWMEN'S  TRADE  REVIEW 

★  ★  ★ 
has  made  arrangements 

★  ★  ★ 
FOR  ALL  OUR  SUBSCRIBERS 

★  ★  ★ 
and  their  contest  winners 

★  ★  ★ 
TO  ENJOY  2-3-4  or  more 

★  ★  ★ 
days  in  NEW  YORK  with 

★  ★  ★ 
ROOM,  'n  bath,  n  RADIO, 

★  ★  ★ 
n  MEALS,  'n  FUN 

★  ★  ★ 
at  prices  so  low 

★  ★  ★ 
YOU'LL  have  to  look 

"  i  ★       ★  ★ 
At  'em  through  a 

★  ★  ★ 
MICROSCOPE. 

★  ★  ★ 
We're  just  dyin' 

★  ★  ★ 
TO  TELL  all  about  it 

★  ★  ★ 
BUT  YOU'LL  have  to  wait 

★  ★  ★ 
Until  next  week. 

★  ★  ★ 
WATCH  FOR  STR'S  JOY  NEWS! 


man  Levy,  executive  secretary,  MPTO 
of  Conn.;  B.  E.  Hoffman,  Warner  Cir- 
cuit; B.  A.  Simon,  20th  Century-Fox 
branch  manager. 

Georgia :  Oscar  Lam  of  the  SETOA ; 
E.  B.  Price  of  Paramount ;  Col.  Arthur 
Lucas,  of  the  Lucas  and  Jenkins  Circuit. 

Idaho:  I.  H.  Harris  of  the  Inter- 
mountain  Theatre  Association ;  Roger 
Mendenhatl  of  Intermountain  Theatres, 
Inc.  and  Charles  Walker,  manager  of  the 
20th-Fox  exchange  in  Salt  Lake  City. 

Illinois :  Jack  Kirsch,  president  of  Al- 
lied of  111.;  Edward  G.  Zorn,  of  the 
UTO  of  111. ;  Morris  G.  Leonard  of 
Balaban  and  Katz  Circuit  and  Sam  Gore- 
lick,  RKO's  Chicago  branch  manager. 

Indiana :  Don  R.  Rossiter,  executive 
secretary  of  the  ATO  of  Ind. ;  Fred  J. 
Dolle  of  the  Fourth  Ave.  Amusement  Co. 
and  Foster  Gauker,  newly  appointed  MGM 
branch  manager  in  Indianapolis. 

Iowa:  E.  J.  Tilton  of  Warner  Bros., 
chairman ;  Clifford  L.  Niles  of  Allied 
Independent  Theatre  Owners  of  Iowa  and 
Nebraska ;  Harold  D.  Field  of  Pioneer 
Theatres;  Myron  N.  Blank  of  Tri-States 
Theatres;  W.  H.  Eddy  of  the  Iowa 
Motion  Picture  Club. 

Minnesota:  Fred  H.  Strom,  executive 
secretary  of  Allied  Theatres  of  the  North- 
west ;  John  Friedl  of  the  Minnesota 
Amusement  Co. ;  Arthur  Anderson, 
Warner  branch  manager  in  Minneapolis. 

Missouri  (eastern)  :  Fred  Wehrenberg 
of  the  MPTO  of  St.  Louis,  chairman; 
Harry  Arthur,  F.  &  M.  Theatres  head ; 
Maurice  Schweitzer,  St.  Louis  branch 
manager  for  Paramount. 

Missouri  (western)  :  R.  R.  Biechele. 
president  of  the  Kansas  Missouri  Theatre 
Association ;  Elmer  C.  Rhoden,  presi- 
dent of  Fox  Midwest  Theatres ;  Arthur 
H.  Cole,  of  Paramount. 

Nebraska :  Bob  Livingston,  Capitol 
Theatre,  Lincoln,  Neb.,  chairman ;  Phil 
March,  Allied  Independent  Theatre  Own- 
ers of  Nebraska;  M.  A.  McLean  of  the 
Empress  Theatre,  Fremont,  Neb. ;  Harry 
J.  Shumow,  MGM's  Omaha  branch 
manager. 

New  York  (Central)  :  Leonard  Rosen- 
thal of  the  New  York  State  unit  of  Na- 
tional Allied;  Louis  R.  Golding,  of  the 
Fabian  Circuit ;  Herman  Ripps,  MGM 
branch  manager. 

New  York  (Western)  :  A.  C.  Hayman, 
president  of  the  MPTO  of  N.  Y. ;  Vin- 
cent McFaul  of  Buffalo  Theatres,  Inc. ; 
Ralph  W.  Maw,  MGM's  Buffalo  branch 
manager. 

New  York  (Metropolitan)  :  Leo 
Brecher  of  the  ITOA;  Max  A.  Cohen  of 
Allied  of  N.  Y. ;  Senator  J.  Henry  Wal- 
ters, chief  counsel  for  RKO  Theatres; 
Henry  Randel,  Paramount,  N.  Y.  branch 
manager. 

North  Carolina :  Roy  Rowe.  vice  presi- 
dent of  the  Theatre  Owners  of  North  and 
South  Carolina;  H.  F.  Kincey  of  the 
Wilby  Kincey  Circuit ;  Scott  Lett,  Char- 
lotte branch  manager  for  Paramount. 

Pennsylvania  (Eastern)  :  Milton  Rogas- 
ner.  Allied  of  Eastern  Pennsylvania ;  Abe 
Sablosky  of  the  UMPTO;  Samuel  D. 
Schwartz  of  Warner  Bros.  Circuit ;  Sam 
Gross,  Philadelphia  branch  manager  for 
20th  Century-Fox. 

Pennsylvania  (Western)  :  Fred  J.  Her- 
rington,  secretary  of  ATO  of  Western 
Pennsylvania ;  Michael  Manos  of  the 
Manos  Circuit;  Ira  Cohn,  20th-Fox 
branch  manager  in  Pittsburgh. 

Ohio  (Northern)  :  Martin  G.  Smith, 
president  of  ITO  of  Ohio;  M.  S.  Fine  of 
the  Cleveland  MPEA ;  Charles  Raymond 
of  Loew's  Theatres;  George  Elmo,  Para- 
mount's  Cleveland  branch  manager. 

Ohio  (Southern)  :  Harry  David  of 
Northio  Theatres,  chairman;  Pete  Wood, 
secretary  of  the  ITO  of  Ohio;  F.  W. 
Huss  of  the  Cincinnati  Exhibitors  Asso- 
ciation; Ike  Libson  of  RKO  Theatres; 
Stanley  Jacques,  RKO  branch  manager. 

Oregon:  O.  J.  Miller,  secretary  of  the 
ITO  of  Oregon,  chairman;  M.  M.  Mesher 
of  Evergreen  Theatres;  C.  F.  Powers, 
branch  manager  for  20th-Fox  in  Port- 
land. 

South  Dakota :  Leo  Peters,  of  the 
TOA  of  S.  D.,  chairman;  Fred  Larkin, 
State  Theatre,  Sioux  Falls ;  Sherman 
Fitch,  RKO  branch  manager  in  Sioux 
Falls. 

Utah  :  John  Rugar,  president  of  Inter- 
mountain Theatres  Assn. ;  Tracy  Barham, 
Capitol  Theatre,  Salt  Lake  City;  F.  H. 
Smith,  Paramount's  Salt  Lake  City  branch 
manager. 

Virginia:  Leonard  Gordon,  MPTO  of 
Va. ;  Frank  O'Brien  of  Wilmer  and  Vin- 
cent Theatres ;  F.  W.  Beiersdorf,  Warners' 
Washington  branch  manager. 

Washington :  J.  M.  Hone,  executive 
secretary  of  the  ITO  of  Wash.,  No.  Id. 
and  Alaska;  Frank  L.  Newman,  Sr.,  Ever- 
green Theatres ;  E.  A.  Lamb,  RKO  Seattle 
branch  manager. 


Cecil  B.  De  Mille,  upon  his  arrival  in 
New  York  from  Hollywood  to  attend  the 
local  premiere  of  his  latest  Paramount 
release,  "Reap  the  Wild  Wind"  at  the 
Radio  City  Music  Hall  this  week. 


DeMille  Is  Feted 
At  AMPA  Affair 

Veteran  Producer  Honored 
By  Executives,  Celebrities 


Cecil  B.  DeMille,  pioneer  pro- 
ducer, who  is  observing  his  30th 
anniversary  in  the  industry  this 
week,  was  feted  by  AMPA  at  a 
luncheon  in  the  Hotel  Waldorf  As- 
toria on  Thursday.  It  was  the  larg- 
est turnout  the  organization  has  had 
in  several  years.  The  affair  coin- 
cided with  the  premiere  at  the 
Radio  City  Music  Hall  of  DeMille's 
latest  picture,  "Reap  The  Wild 
Wind."  Home  office  executives, 
leaders  of  the  largest  theatre  cir- 
cuits, celebrities  of  the  stage,  screen, 
radio  and  financial  worlds  all  joined 
in  paying  tribute  to  the  producer. 

Part  of  the  program  was  broad- 
cast over  Station  WNEW,  New 
York.  Short  addresses'  were  given 
by  R.  J.  O'Donnell,  general  man- 
ager of  the  Interstate  Circuit,  who 
acted  as  toastmaster  ;  Will  H.  Hays  ; 
Gloria  Swanson ;  William  A.  Brady ; 
and  the  guest  of  honor  himself. 


Church  Leaders  Praise 
"Industry  Witha  Heart" 

"An  industry  with  a  heart"  is 
what  the  Rev.  Daniel  A.  Poling 
called  the  motion  picture  business 
at  a  dinner  given  by  a  large  Chris- 
tian Endeavor  group  in  New  York 
this  week.  Dr.  Poling  and  other 
church  leaders  lauded  the  industry 
in  general  and  H.  M.  Warner  and 
Warner  Bros,  in  particular  for  mak- 
ing "One  Foot  in  Heaven." 


U.  S.  Conciliation  Service 
Settling  SPG  Dispute 

The  Screen  Publicists  Guild,  rep- 
resenting publicity  and  advertising 
men  in  all  home  offices,  is  having  its 
dispute  with  the  companies  ironed  out 
by  the  U.  S.  Conciliation  Service 
through  James  W.  Fitzpatrick. 
Picketing  and  distribution  of  leaf- 
lets has  been  suspended  while  a 
joint  conference  between  Guild  and 
company  representatives  is  pending. 


March  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Pag*  7 


Important  Dates 

April  12:  Testimonial  to  M.  A.  Rosen- 
berg, William  Penn  Hotel,  Pittsburgh. 

April  28  :  Schine  anti-trust  suit  to  trial, 
Federal  Court,  Buffalo. 

May  4-7 :  Producers  Releasing  Co., 
national  convention  of  franchise  holders. 

May  4-8 :  SMPE  Spring  convention, 
Hollywood-Roosevelt  Hotel,  Hollywood. 


Three  Complaints 
vs.  Schine  Houses 

Arbitration  Demands  Made 
Before  Buffalo  Tribunal 


1,000  Mourn  Sidney  R.  Kent  D.  of  J.  Might 
At  Rites  Held  in  New  York  Probe  Rentals 

Offices  of  20th  Century-Fox  All  Over  the  World  ITO  of  Ohio  Hints  Asking 

Close  in  Respect;  Memorial  Services  in  London,  Chicago  Government  to  Intervene 


The  arbitration  front  was  fairly 
quiet  this  week,  only  five  cases  be- 
ing brought  while  there  were  no 
settlements,  withdrawals  or  appeals 
recorded  during  the  week.  The  AAA 
announced  that  James  S.  Shepard. 
clerk  of  the  Indianapolis  Tribunal, 
had  resigned  to  join  the  Army  and 
that  Norbert  H.  Basey,  a  native  of 
the  Hoosier  capital,  had  been  named 
to  succeed  him. 

Three  complaints  were  filed  this 
week  in  the  Buffalo  Tribunal,  all 
of  them  involving  theatres  of  the 
Schine  Circuit.  The  State  Theatre, 
Waterloo,  N.  Y.,  charges  that  the 
Strand  at  Seneca  Falls  and  the 
Geneva  and  Regent  at  Geneva  have 
unfair  clearance.  The  Capitol  Thea- 
tre, Homer,  N.  Y.,  and  the  Corona 
Theatre,  Groton,  N.  Y.,  each  seek 
elimination  or  reduction  of  the  clear- 
ance held  by  the  State  and  Temple 
Theatres  in  Cortland.  The  latter  are 
both  Schine  theatres. 

The  Orpheum  Theatre.  Saugerties. 
X.  Y.,  has  brought  a  complaint 
against  the  Broadway  and  Kingston 
Theatres,  Kingston,  alleging  unfair 
clearance.  The  case  is  unusual  be- 
cause Saugerties  is  served  from 
Albany  exchanges,  while  Kingston 
is  in  the  New  York  territory.  The 
action  was  brought  before  the  Al- 
bany tribunal. 

Gus  Constant,  owner  of  the  Times 
Theatre,  Danville,  111.,  has  filed  a 
complaint  charging  unfair  clearance. 
He  names  the  Fisher  and  Palace 
Theatres  of  the  Great  States  Cir- 
cuit and  the  Lincoln  and  Rivoli  also, 
all  in  Danville. 


Final  tribute  was  paid  this  week  to  Sidney  R.  Kent  in  an  im- 
pressive funeral  service  held  at  the  Riverside  Church  in  Xew 
York.  The  Rev.  Dr.  Harry  Emerson  Fosdick.  pastor  of  the 
church,  conducted  the  services,  which 
were  attended  by  about  1,000  per- 
sons representing  the  family,  friends 
and  associates  of  Kent  and  many  of 
his  co-workers  in  his  long  career 
in  the  industry. 

The  esteem  in  which  he  was  held 
was  shown  by  the  widespread  trib- 
utes paid  to  him  literally  all  over 
the  world.  Memorial  services  were 
held  in  the  Little  Theatre  of  the 
20th-Fox  exchange  in  Chicago  at- 
tended by  many  of  the  industry's 
leaders  located  there.  Jules  Rubens, 
Great  States  executive,  delivered  a 
eulogy. 


U.  $.,  Brazil  To 
Exchange  Shorts 

Phil    Reisman,    vice-president  in 
charge    of   RKO's   foreign  depart- 
ment, returned  this  week  from  Rio 
de  Janiero,  where  he  arranged  for 
the  interchange  of  a  number  of  non- 
theatrical    pictures    between  Brazil 
and  the  LTiited  States  in  the  inter- 
ests of  the  Committee  for  the  Co- 
ordination  of   Inter-American  Af- 
;  fairs.   While  he  was  in  Rio.  Orson 
In    London,    a    memorial    service  Welles  arrived  and  started  shooting 
was  held  on  Tuesday  at  St.  George's  on  one  of  the  three  sequences  for 
Church,  Hanover  Square.  Mayfair.  his  picture.  "It's  All  True." 


Welles  made  himself  highly  popu- 
lar personally,  which  added  to  his 
fame  as  a  result  of  "Citizen  Kane'' 
winning  the  top  awards  given  by 
Brazil  for  work  in  films,  attracted 
large  crowds  wherever  he  went.  The 
Government  cooperated  fully  with 
him,  Reisman  reported. 


Movies  Aided  Public 
in  Singapore  Seige 

Robert  M.  Lury,  who  was  head- 
quartered in  Singapore  for  Universal 
from  May  '41  to  January  1st,  '42,  in 
an  interview  this  week  gave  first 
hand  information  on  how  actual  war 
conditions  affect  theatre  operation 
and  attendance.  Lury  arrived  in  the 
United  States  about  two  weeks  ago 
from  Australia. 

Attendance  was  at  a  new  high 
throughout  the  bombing  of  Singa- 
pore, except  for  a  few  days  after 
the  first  raid.  Until  the  middle  of 
December  all  theatres  in  the  city, 
and  those  on  the  Peninsula  that  had 
not  as  yet  come  under  Japanese 
control,  enjoyed  capacity  business. 
In  December  all  theatres,  with  the 
exception  of  the  Alhambra  and  the 
Cathay,  were  requisitioned  by  the 
Government  as  places  for  food  stor- 


A  large  number  of  industry  people, 
including  the  entire  staff  of  the 
20th-Fox  office  in  London  attended. 

The  home  office  in  Xew  York 
closed  the  entire  day.  Offices  of  the 
company  all  over  the  world  were 
closed  at  11  a.m.  in  respect  to  his 
memory.  The  studios  halted  work 
for  a  full  minute  and  the  show  at 

the  Roxy  Theatre  in  Xew  York  was  Moore  Runs  for  Con2reSS 
suspended  for  a  spoken  tribute.    In   m00Te  *UnS  TOr  *-On§re55 

the  Central  States  and  Tri-States  j  Milton  C.  Moore,  manager  of  the 
theatres  in  Iowa.  Xebraska  and  Illi-  Riverside  Theatre,  Jacksonville,  Fla., 
nois.  activities  were  suspended  for  and  president  of  the  SETOA,  is  a 
two  minutes.  Kent  began  his  career  i  candidate  for  Congress  in  the  Demo- 
in  Iowa  and  was  a  lifelong  friend  |  cratic  primaries  to  be  held  in  May. 
of  A.  H.  Blank  who  heads  both 
circuits. 

At  the  funeral  services  in  New 
York,  many  well  known  industry 
figures  were  honorary  pall  bearers,  a 
list  of  whom  follows :  Darryl  F. 
Zanuck.  Joseph  M.  -Schenck,  Her- 
man Wobber,  Spvros  Skouras,  Nich- 
olas M.  Schenck,  Will  H.  Hays. 
Adolph  Zukor.  George  J.  Schaefer. 
Herman  G.  Place.  Sen.  Daniel  O. 
Hastings.  Frederick  W.  R.  Price. 
Tom  J.  Connors,  William  Goetz,  Sol 
M.  Wurtzel,  W.  C.  Michel,  A.  M. 
Botsford,  George  Skouras,  Sydney 
Towell,  Watterson  Rothacker,  Julian 
Johnson,  Otto  Koegel,  Charles  Skou- 
ras, Elmer  Short,  Winthrop  Aldrich. 
Tyrone  Power,  A.  H.  Blank,  Neil 
Agnew,  Pat  Casey.  Felix  Jenkins. 
Joseph  Cooper,  Alan  Friedman,  Wal- 
ter Hutchinson,  Hugh  Strong,  Al 
Boyd.  Jack  McKeon  and  Dr.  Edgar 
Mever. 


The  possibility  that  the  Govern- 
ment may  be  asked  to  regulate  film 
rentals  is  seen  in  a  suggestion  by 
Pete  Wood,  secretary  of  the  ITO 
of  Ohio,  in  a  current  bulletin.  He 
points  out  that  while  there  has  been 
a  sincere  effort  on  the  part  of  all 
branches  of  the  industry  to  work  out 
a  new  sales  formula,  "we  feel  cer- 
tain that  any  new  method  put  into 
effect  will  be  of  no  benefit  to  the 
independent  exhibitor  unless  the 
very  important  factor  of  film  rentals 
is  taken  into  consideration." 

"We  feel  certain,"  Wood  went  on, 
"that,  if  we  can  the  Department  of 
Justice  reliable  figures  from  a  suffi- 
cient number  of  exhibitors,  they 
(the  Department)  will  realize  that 
something  will  have  to  be  done  to 
curtail  the  power  of  the  five  con- 
senting companies  by  setting  up 
some  plan  which  will  act  as  a  gov- 
ernor upon  their  ever-increasing  de- 
mands for  higher  rentals." 


N.  J.  Allied  Plans 
June  Convention 

Allied  of  New  Jersey  plans  a  con- 
vention in  June  to  which  exhibitors 
from  all  over  the  East  will  be  in- 
vited. The  organization  is  calling 
the  affair  an  Eastern  Regional  Round 
Table  Conference  of  Exhibitors  in 
War  Time,  and  expects  to  discuss 
a  number  of  problems  faced  by 
theatremen  as  a  result  of  the  war. 


WHEN  I  HEARD ^ 
(ALL  THIS  TALK 

(ABOUT  PAPER- 
\ PRIORITIES,  I 
1-TMOU6MT  IV 
1  DO  YA  A  FAVOR- 

l£S ,  PERMANENT/J 


WB  Announce  Trade 
Shows  of  5  Films 

Warner  Bros,  will  trade  show  five 
pictures  on  April  6  and  7.  "In  This 
Our  Life"  and  "Murder  In  the  Big 
House"  will  be  shown  on  April  6 
in  all  exchange  cities.  "Juke  Girl," 
"I  Was  Framed"  and  "Lad}-  Gang- 
ster" will  be  shown  on  April  7  ex- 
cept in  Des  Moines.  Los  Angeles. 
Milwaukee.  Oklahoma  City  and 
Washington  where  they  will  be 
screened  on  April  6  also. 


Page  8 


SHOWMEN'S    TRADE  REVIEW 


March  28,  1942 


The  Talk  of  the  Tents 
Up  and  Down  the  Land 


^artetp  Club  JSote* 

JOHN  H.  HARRIS.  NATIONAL  CHIEF  BARKER 


Weekly  Get-Together  of 
Filmdom's  Good  Fellows 


Tent  No.  1— Pittsburgh 

Everyone  Photographed  Last  Friday; 
Film  to  Be  Shown  Next  Week;  Gin 
Rummy  Tourney  Draws  to  a  Close 

Mr.  and  Mrs.  Moe  Silver  officiated  at  the 
weekly  Family  Night  party  last  Friday  night 
and  presented  a  novel  idea.  Everyone  present 
was  photographed  in  true  Hollywood  style. 
Next  Friday  the  film  will  be  shown.  It  may  be 
that  we  have  in  our  midst  a  potential  movie 
star. 

The  Gin  Rummy  tournament  is  rapidly  com- 
ing to  a  peak  and  the  winner  will  be  an- 
nounced shortly.  We  are  still  looking  for 
challenges  from  the  other  tents. 

There  was  a  general  meeting  of  the  entire 
membership  this  week  to  discuss  club  matters. 

The  Ladies  Theatrical  Club  are  continuing 
to  meet  each  Tuesday  and  Wednesday  and  have 
turned  out  some  mighty  useful  clothing  for  the 
Red  Cross.  Also,  they  are  continuing  their 
First  Aid  lessons.  Last  week  the  instructor 
gave  them  their  first  examination  and  it  is  nice 
to  report  that  all  passed  with  a  good  margin. 

C.  C.  Kellenberg,  Chairman  of  the  member- 
ship drive  reports  an  enthusiastic  reception  of 
the  drive  with  members  turning  in  many  ap- 
plications each  week. 


Tent  No.  2— Columbus 

An  April  Fool  party  is  scheduled  for  Satur- 
day night  at  the  club  rooms.  "Uncle  Bill" 
Pullin  will  be  director  of  the  sandwich  bar 
with  Milton  Staub,  Herb  Siebold  and  Henry 
Entrekin  as  assistants.  The  Mesdames  Jackson, 
Yassenoff,  Redman  and  Entrekin  will  be  cash- 
iers. Concessions  and  booths  are  being  fur- 
nished by  Gooding  Amusement  Co.  with  elec- 
trical and  explosive  effects  by  John  Murphy. 
It  sounds  like  quite  a  party ! ! 


Tent  No.  5 — Michigan 

Adair  and  Bruss  Help  MacPherson 
Make  NSS  Night  Success;  Les  Golden 
Acts  as  Master  of  Ceremonies 

They're  still  talking  about  Jack  McPherson 
and  his  National  Screen  Night — we  saw  Barney 
Adair  and  Kal  Bruss,  among  others  of  the  NSS 
gang,  assisting  to  make  it  a  gala  occasion.  Les 
Golden,  who  is  executive  secretary  of  the 
American  Guild  of  Variety  Artists,  came  up  to 
do  a  stunt  as  emsee,  and  made  it  official-like. 
The  presentation  of  professional  acts,  including 
one  lad  now  in  uniform  who  eats  glass,  razor 
blades,  etc.,  was  fine. 

Regarding  that  emsee's  job  on  Saturday 
nights — Jack  Hurford,  manager  of  the  Fox,  has 
been  handling  it,  pinch-hitting  for  his  own 
chief,  Dave  Idzal,  who's  Chief  Barker  this  year. 

Gin  rummy  is  continuing  its  score  of  victories 
as  a  major  sociable  game.  The  devotees  have 
even  taken  over  the  far  corner  back  of  the 
piano  for  an  extra  quiet  game. 

Plans  now  under  way  for  handling  special 
USO  shows  in  this  territory  are  being  worked 
out  by  a  committee  that  includes  Chief  Barker 
Idzal ;  Jack  Ferentz,  president  of  the  Musicians' 
Union ;  Roger  M.  Kennedy,  IATSE  vice- 
president  ;  and  Les  Golden.  Idea  is  to  have 
both  shows  using  live  talent  and  the  film 
shows  which  may  be  run  and  booked  much 
along  the  lines  of  Variety's  own  smoothly- 
functioning  Shows  for  Shutins,  under  one  cen- 
tral direction,  and  to  see  that  these  shows  are 
really  for  service  men. 


Meet  the  GUiefo.- 


H.  J.  Griffith— Tent  No.  8 

The  Chief  Barker  of  the  Kansas  City  Tent  qualifies 
as  one  who  should  know  his  way  around  Variety 
Clubs,  for  H.  J.  Griffith  held  memberships  in  two 
other  Tents  prior  to  joining 
up  with  his  present  club.  Grif- 
fith became  a  member  of  both 
the  Oklahoma  City  and  Dallas 
Tents  when  they  were  organ- 
ized— not  as  a  charter  mem- 
ber, however. 

As  president  of  H.  J.  Griffith 
Theatres,  Inc.,  for  the  past 
three  years,  H.  J.  finds  it  im- 
portant now,  more  than  ever 
before,  to  use  those  initials  in 
affixing  his  signature  to  any 
letter  or  document,  because 
Henry  Jefferson,  for  which  the 
initials  stand,  would  require 
more  space,  and  more  space 
would  eventually  require  more 
paper,  and  paper  is  getting  scarcer  and  scarcer. 

He  joined  the  film  industry  in  1919,  and  prior  to 
forming  his  own  company  was  associated  with  the 
Griffith  Amusement  Co.,  Oklahoma  City,  Consolidated 
Theatres,  Oklahoma  City,  and  R.  E.  Griffith  Thea- 
tres, Dallas. 

H.  J.  and  Mrs.  Griffith  (nee  Jimmie  Moore)  have 
been  married  two  decades  and  are  the  parents  of  two 
children. 

Hallettsville,  Texas,  is  the  birthplace  of  our  sub- 
ject, the  Texas  State  Teachers  College  the  scene  of 
his  graduation  in  1919.  While  H.  J.  never  misses  a 
football  game  if  he  can  help  it,  his  own  choice  of  ideal 
recreation  is  to  hunt  and  fish. 


Tent  No.  10 — Indianapolis 

Club  Is  Revitalized;  Oscar  Rapp 
Named  Manager;  Directors  Named 
to  Handle  Saturday  Night  Affairs 

The  needle  of  newness  has  been  injected  into 
the  Indianapolis  Tent.  Barkers  locally  and 
out-of-town  will  find  a  finer  atmosphere,  a 
better  fraternal  cheer  and  improved  service. 
Tent  No.  10  now  takes  off  with  a  new  spirit 
and  most  certainly  needs  the  full  support  of 
its  barkers,  especially  the  boys  from  out-of- 
town.  Visitors  will  find  a  new  welcome  in  the 
presence  of  Oscar  Rapp,  newly  appointed  club 
manager.  Rapp  is  an  old  timer  in  the  business 
and  knows  the  wants  all  the  way  down  the 
line.  To  keep  up  the  momentum,  Chief  Barker 
Ken  Collins  has  appointed  two  directors  to 
take  complete  charge  of  the  club  for  the 
Saturday  night  affairs.  Last  week  Dick  Frank 
and  Carl  Niesse  had  charge.  This  Saturday 
Claude  McKean  and  Leo  McGinley  will  head 
the  list. 

Privates  Harold  Marshall  and  Jerry  Adams 
of  Camp  Shelby,  Miss.,  were  guests  of  the 
club  this  week.  Both  boys  are  local  members. 
Leo  McGinley,  chairman  of  the  annual  banquet, 
announced  the  date  for  the  big  party  as  Friday, 
April  13,  at  the  Claypool  Hotel.  Reservations 
are  coming  in  fast  and  the  ladies  are  invited. 


Mr.  and  Mrs.  James  Thurber  (left)  were  among 
those  who  went  to  Columbus  for  the  world 
premiere  of  Warner  Bros.'  "The  Male  Animal." 
Mr.  Thurber  wrote  the  story.  Second  from  the 
right  is  C.  Harry  Schreiber,  city  manager  for 
RKO  and  a  past  chief  barker  of  the  Variety  Club 
of  Columbus,  which  sponsored  the  premiere.  At 
the  right  is  Corp.  Herbert  Anderson,  who  joined 
the  Army  after  completing  his  role  in  the  picture. 


Tent  No.  17— Texas 

Besa  Short  Honored  by  Short  Subject 
Producers;  Wives  of  Barkers  Attend 
Presentation  of  Plaque 

A  special  luncheon  of  Variety  in  the  Baker 
Hotel  in  Dallas  last  Monday  brought  honor 
to  Mrs.  Besa  Short,  Interstate  executive,  in 
presentation  to  her  of  a  plaque  signed  by  18 
Hollywood  producers  of  short  subjects.  Mrs. 
Short's  distinguished  service  in  furthering  the 
standing  and  interest  in  short  subjects  was 
cited  in  the  memorial. 

R.  J.  O'Donnell,  Interstate  general  manager 
and  a  national  officer  in  Variety,  made  the 
presentation  on  behalf  of  the  producers.  Those 
signing  the  plaque  included  Pete  Smith,  chair- 
man ;  Jules  White,  Jack  Warner,  Jr.,  Leon 
Schlesinger,  Fred  Quimby,  George  Pal,  Her- 
bert Moulton,  Walter  Lantz,  Gordon  Hollings- 
head,  Richard  Goldstone,  Bert  Gilroy,  Joe  Ger- 
shenson,  Ira  Genet,  Jerry  Fairbanks,  Walt 
Disney,  Jack  Chertok,  Robert  Carlisle  and  Clay 
Adams. 

Wives  of  Variety  members  and  the  members 
of  the  Motion  Picture  Council,  a  group  affiliated 
with  the  Federation  of  Women's  Clubs,  in- 
creased attendance  at  the  luncheon. 


Tent  No.  20— Memphis 

Club  to  Be  Awarded  National  Cita- 
tion Plaque;  TOO  Per  Cent  Turnout 
Expected  at  Presentation  Luncheon 

Monday,  April  6th,  will  be  a  red  letter  day 
for  Tent  No.  20.  A  luncheon  will  be  held  at 
the  Variety  Club  quarters,  Gayoso  Hotel,  for 
the  presentation  of  the  National  Citation  Plaque 
awarded  Memphis  for  their  outstanding  work 
of  the  Mother's  Milk  Bank. 

Chief  Barker  M.  A.  Lightman,  has  appointed 
a  Committee  of  Barkers,  consisting  of  Bob 
Conway,  Herb  Kohn  and  Jimmy  Rogers,  to 
plan  the  arrangements  for  a  capacity  turnout. 
Among  the  many  interesting  features  of  the 
program,  the  National  Variety  Club  Charity 
reel  will  be  shown.  All  members,  in  town  and 
out,  are  expected  to  be  present  100  per  cent — 
including  a  large  number  of  applicants  for 
membership,  who  will  be  inducted  into  the 
Club  at  that  time.  All  of  the  Memphis  Doctors 
working  with  the  Club  will  be  invited  guests 
at  the  luncheon. 

While  it  is  hoped  that  National  Chief  Barker 
John  Harris  will  be  present  for  the  occasion, 
First  Assistant  National  Chief  Barker  Bob 
O'Donnell  and  National  District  Representa- 
tive Paul  Short  will  make  the  presentation  of 
the  Plaque  to  Tent  No.  20. 

Tent  No.  22-0kla.  City 

B.  J.  McKenna  in  Serious  Accident; 
Wilson  Thedford  Accepted  for  Air 
Corps;  Fagan  Joins  Navy 

Barker  B.  J.  McKenna  suffered  a  broken 
collar  bone  and  painful  bruises  this  week  when 
he  was  involved  in  an  automobile  accident.  He 
is  in  St.  Anthony's  Hospital,  where  he  will  re- 
main for  several  days.  It  will  be  four  to  five 
weeks  before  he  returns  to  his  work. 

Barker  Wilson  Thedford  has  been  accepted 
by  the  Air  Corps  and  placed  in  active  reserve, 
where  he  must  hold  himself  in  readiness  for 
immediate  call,  which  may  come  any  day.  In 
the  meantime  he  continues  to  perform  his  ser- 
vices for  Universal  Pictures. 

The  "kick-off"  meeting  for  the  Defense  Stamp 
(Continued  on  Page  32) 


A  STATEMENT  TO  THE  EMPLOYEES  OF  WARNER  BROS. 
PICTURES,  INC.,  DELIVERED  BY  ITS  PRESIDENT, 

HARRY  M.  WARNER 


"One  hundred  feet  of  wasted  film  may  cost 
the  life  of  an  American  soldier  who  may  be  your 
own  son  or  brother. 

" I  am  not  asking  you  to  eliminate  waste 
merely  because  of  its  dollar  and  cents  value,  but 
because  of  the  materials  involved.  It  makes  no 
difference  if  you're  in  the  picture  business  or 
the  grocery  business.  Every  foot  of  lumber, 
every  nail  and  every  bit  of  material  is  vital  to 
the  war  of  production  that  our  country  is  waging 
with  our  enemies.  It  is  this  all  out  marshalling 
of  our  resources  that  is  going  to  prove  the 
decisive  factor  in  this  struggle  for  freedom. 
Therefore,  it  is  up  to  every  individual  to  save, 
save  and  save  on  materials  so  that  our  war 
machinery  will  have  the  materials  to  forge  into 
munitions,  ships,  guns,  tanks  and  planes. 

"One  sheet  of  paper  wasted  may  appear 
insignificant.  But  unfortunately  there  may  be 
130  million  sheets  of  paper  wasted  in  a  single 
day  throughout  the  United  States.  Think  of 
what  that  means  in  terms  of  machinery  tied  up 
and  labor  employed  that  could  be  utilized  for 
war  production. 

"A  take  is  ruined  because  a  'mike'  shadow 
was  cast  upon  the  face  of  a  player  ...  or  the 
player  missed  his  lines.  It  is  just  a  hundred 
feet  or  so  of  wasted  film.  The  dollar  value  is 
trivial,  but  the  material  value  is  great.  For  just 
multiply  the  wasted  takes  throughout  the  in- 
dustry, and  we  have  a  staggering  total  of  film 
material  lost.  Once  again,  the  manpower  and 
material  and  machinery  needed  to  replace  that 
waste  could  be  freed  for  war  production. 


"Who  would  have  thought  just  a  few 
months  ago  that  tin  cans  would  be  so  important 
in  the  film  business?  Yet,  unless  we  can  return 
empty  film  cans  we  can't  get  any  new  film, 
because  of  the  shortage  of  tin  for  our  war 
machinery. 

"We  have  not  as  yet,  and  when  I  say  we  ! 
mean  the  American  people,  gotten  down  to  all- 
out  war  effort.  It  isn't  enough  that  we  buy 
defense  bonds,  act  as  air  raid  wardens,  help  in 
civilian  defense,  or  our  sons  go  off  to  camp.  It 
is  up  to  every  single  man,  woman  and  child  to 
start  thinking  and  practicing  wartime  economy 
at  home  and  in  business.  And  that  doesn't  mean 
merely  the  saving  of  dollars.  It  means  the  sav- 
ing of  our  nation's  resources,  the  conservation 
of  materials  and  the  absolute  elimination  of 
waste. 

"We  in  the  motion  picture  business  use 
tremendous  amounts  of  materials  of  every  de- 
scription. Materials  that  today  are  of  vital 
importance  in  our  national  defense.  Let  us,  by 
our  almost  fanatical  devotion  to  the  elimination 
of  waste,  make  free  this  saving  of  materials  for 
war  purpose. 

"Waste  is  criminal  at  all  times  but  in  times 
of  war  it  is  worse  than  the  sabotage  of  enemy 
agents.  After  all,  saboteurs  can  destroy  only  so 
much,  but  with  1  30  million  people  daily  wasting 
materials,  the  aggregate  loss  is  staggering.  And, 
conversely,  the  saving  can  be  enormous. 

"Therefore,  I  again  urge  everyone  to  help 
America  win  this  war  by  constant  vigilance 
against  waste." 


Page  10 


SHOWMEN'S    TRADE  REVIEW 


March  28,  1942 


~Ttie&oXO> 


Down  Rio  Grande  Way 

Columbia  Western  58  mins. 

(Nat'l  Release,  Apr.  23) 

AUDIENCE  SLANT:  (Family)  Swell 
entertainment  for  the  outdoor  fans. 

BOX  OFFICE  SLANT:  Tops  in  its  field; 
should  do  well  in  any  spot  where  Westerns 
are  popular. 

Cast:  Charles  Starrett,  Russell  Hayden,  Britt  Wood, 
Rose  Anne  Stevens,  Norman  Willis,  Davison  Clark, 
Edmund  Cobb,  Budd  Buster,  Joseph  Eggenton,  Jim 
Corey.  Credits:  Directed  by  William  Berke.  Original 
screenplay  by  Paul  Franklin.  Director  of  photography, 
George  Meehan.    Produced  by  Jack  Fier. 

Plot:  After  Texas  had  won  her  independ- 
ence from  Mexico,  she  tried  to  join  the 
Union,  but  there  were  a  group  of  influential 
politicians  who  didn't  like  the  idea  for  rea- 
sons of  their  own.  A  Texas  Ranger  is  sent 
to  quell  the  disturbances.  Through  his  ef- 
forts the  culprits  are  caught  and  the  Stars 
and  Stripes  are  raised  over  Texas. 

Comment:  Like  others  in  the  series,  this  is 
swell  entertainment  for  the  Western  fans; 
enjoyable  screenfare  from  beginning  to  end. 
A  novel  story  idea,  plus  sterling  perform- 
ances and  top-notch  direction  puts  it  right 
on  top  in  the  oater  field.  The  film  is  loaded 
with  the  type  of  action  the  outdoor  addicts 
love,  fist  fights,  hard  riding  and  gunplay 
without  a  letup.  Charles  Starrett  and  Russell 
Hayden  were  never  seen  to  better  advantage. 
They  seem  to  improve  with  every  picture. 
Britt  Wood  in  a  comedy  role  and  Norman 
Willis  and  Davison  Clark  as  the  villains  turn 
in  better-than-average  performances.  Wil- 
liam Berke's  direction  has  been  well  paced 
for  a  neat,  well-balanced  job.  Exploitation 
stunts  used  for  predecessors  in  the  series 
will  fit  in  okay  for  this  one.  Your  selling 
problem  should  be  made  easier  with  the 
presence  of  two  Western  stars. 

Catchline:  "A  lone  Texas  Ranger  with  the 
punch  of  an  entire  troop.'' 


Rudyard  Kipling's  Jungle  Book 

(Technicolor) 
United  Artists  Fantasy  108  mins. 

(National  Release,  April  3) 

AUDIENCE  SLANT:  (Family)  A  pic- 
ture in  a  class  by  itself;  a  thrilling,  exciting 
jungle  fantasy  that  will  hold  audiences  of  all 
types  and  ages  completely  enthralled  and 
fascinated. 

BOX-OFFICE  SLANT:  Unique  enter- 
tainment elements,  if  capitalized  by  smart 
showmanship,  should  enable  exhibitors  to 
cash  in  at  the  box-office. 

Cast:  Sabu,  Joseph  Calleia,  John  Qualen,  Frank 
Puglia,  Rosemary  De  Camp,  Patricia  O'Rourke,  Ralph 
Byrd,  John  Mather,  Faith  Brook,  Noble  Johnson. 
Produced  by  Alexander  Korda.  Directed  by  Zoltan 
Korda.  Screenplay  and  dialogue  by  Laurence  Stall- 
ings.  Directors  of  photography,  Lee  Garmes  and  W. 
Howard  Greene.  Special  effects,  Lawrence  Butler. 
Production  designed  in  color  by  Vincent  Korda.  Musi- 
cal direction,  Miklos  Rozsa. 

Plot:  Approached  by  an  English  girl  who 
wants  to  take  his  picture,  Buldeo  (Joseph 
Calleia),  professional  story-teller,  bargains  to 
tell  her  a  true  story  of  India  for  "a  few  simple 
rupees"  :  In  a  little  settlement  on  the  outskirts 
of  the  great  jungle  Buldeo  is  the  proud  unchal- 
lenged Chief  Hunter.  One  day  two-year-old 
Nathoo,  son  of  Messua  (Rosemary  De  Camp), 
wanders  off  into  the  jungle  alone.  During  the 
excitement  which  follows,  Shere  Khan,  the 
Tiger,  kills  Messua' s  husband.  A  posse  organ- 
ized by  Buldeo  to  find  Nathoo  hunts  without 
success.    The  boy  is  adopted  by  a  mother-wolf, 


Legion  of  Decency  Ratings 

(For  Week  Ending  March  28) 
SUITABLE  FOR  GENERAL  PATRONAGE 

North  of  the  Rockies  Reap  the  Wild  Wind 

Raiders  of  the  'Range  To  the  Shores  of  Tripoli 

True  to  the  Army 
SUITABLE  FOR  ADULTS  ONLY 
Amateur  Gangster  Two  Yanks  in  Trinidad 

Butch  Minds  the  Baby  Yokel  Boy 

OBJECTIONABLE  IN  PART 
Gambling  Lady 


grows  up  as  Mowgli  (Sabu),  with  all  the 
jungle  beasts,  except  the  tiger,  his  friends. 
Caught  in  the  settlement,  he  is  soon  recognized 
by  his  mother,  is  educated  in  the  ways  of  man. 
He  meets  Mahala  (Patricia  O'Rourke),  daugh- 
ter of  Buldeo,  and  together  they  go  into  the 
jungle,  find  hidden  treasure  in  an  ancient  ruined 
city.  Buldeo,  a  barber  (John  Qualen)  and  a 
pundit  (Frank  Puglia)  cajole  Mowgli  into 
telling  them  the  location  of  the  treasure,  but 
he  refuses.  They  threaten  to  burn  him,  then 
permit  him  to  escape  so  he  will  lead  them  to 
the  treasure.  They  find  it,  but  greed  causes  the 
death  of  Buldeo' s  two  companions.  Returning 
to  the  village,  Buldeo  declares  Mowgli  has  be- 
witched the  expedition.  He  sets  out  to  burn 
the  jungle.  Mowgli,  however,  saves  all  the 
animals  and  the  settlers.  As  Buldeo  concludes 
his  tale,  the  English  girl  asks  what  happened 
to  Mowgli  and  Mahala.  To  assure  himself  a 
few  more  rupees,  Buldeo  replies :  "That,  Mem- 
sahib,  is  another  story.  .  .  ." 

Comment:  To  this  reviewer's  knowledge, 
there  isn't  another  picture  like  this  at  the 
present  time,  and  in  all  probability,  there  has 
never  been  any  in  the  past  to  compare  with  it 
in  type  of  story  and  setting.  Thus  "Rudyard 
Kipling's  Jungle  Book"  is  in  a  class  by  itself : 
a  thrilling,  exciting,  jungle  fantasy  that  will 
hold  audiences  of  all  types  and  ages  completely 
enthralled  and  fascinated.  Super-skeptics  may 
at  first  be  reluctant  to  take  its  fantastic  situa- 
tions seriously,  but  long  before  it's  over,  they'll 
find  themselves  engrossingly  entertained.  The 
Kordas — Alexander,  Zoltan  and  Vincent — have 
combined  their  talents  to  bring  to  the  screen 
as  colorful  jnd  spectacular  a  film  as  any  enter- 
tainment-hungry fan  would  care  to  see — a  pic- 
ture that,  truly,  is  "out  of  this  world."  Just 
when  the  ultimate  in  Technicolor  photography 
seems  to  have  been  achieved  in  one  picture, 
along  comes  another  in  which  the  effect  is  even 
more  startling,  so  that  one  can  hardly  predict, 
with  safety,  that  the  ultimate  has  been  reached 
here.  But  if  it  hasn't,  the  result  is  remarkably 
close  to  perfection.  It  would  be  difficult  to  con- 
ceive of  anyone  other  than  Sabu  in  the  role  of 
Mowgli;  as  one  preview  audience  spectator  put 
it,  "he's  remarkable."  In  the  leading  support- 
ing role,  Joseph  Calleia  adds  further  laurels  to 
a  career  already  distinguished  for  outstanding- 
characterizations.  Other  members  of  the  cast 
fit  their  roles  and  enact  them  well.  Exhibitors 
who  long  for  "a  picture  to  get  my  teeth  into," 
who  want  a  picture  to  which  they  can  apply 
that  old-fashioned,  circus-type  exploitation,  have 
it  here.  The  selling,  of  course,  will  have  to  be 
based  on  the  film's  unique  entertainment  ele- 
ments, of  which  there  are  many,  rather  than  on 
the  cast.  But  those  exhibitors  who  "shoot  the 
works"  in  showmanship  style  should  cash  in  at 
the  box-office. 

Catchline:  "Unveiled  before  your  wonder- 
ing eyes  .  .  .  the  romance  of  mystic  India  .  .  . 
the  savage  jungle's  secret  charms  ...  in  this 
new  kind  of  motion  picture !" 


Mokey 

MGM  Drama  81  mins. 

(Nat'l  Release  Not  Set) 

AUDIENCE  SLANT:  (Family)  Addi- 
tional editing  would  improve  it.  As  matters 
stand  it's  overlong,  and  entertaining  only 
in  spots. 

BOX  OFFICE  SLANT:  Excessive  run- 
ning time  and  a  cast  without  drawing  power 
may  prove  a  heavy  handicap.  Best  suited  days 
when  the  youngsters  predominate  patronage. 

Cast:  Dan  Dailey,  Jr.,  Donna  Reed,  Bobby  Blake, 
Cordell  Hickman,  William  "Buckwheat"  Thomas,  Etta 
McDaniel,  Marcella  Moreland,  George  Lloyd,  Matt 
Moore,  Cleo  Desmond.  Cliff  Clark,  Mary  Field,  Bobby 
Stebbins,  Sam  McDaniel.  Credits:  Directed  by  Wells 
Root.  Screenplay  by  Wells  Root  and  Jan  Fortune. 
Based  on  stories  by  Jennie  Harris  Oliver.  Director 
of  photography,  Charles  Rosher.  Produced  by  J. 
Walter  Ruben. 

Plot:  A  motherless  youngster  is  brought 
up  without  any  authority  or  guidance. 
Trouble  starts  when  the  father  brings  home 
a  second  wife,  who  cannot  get  along  with 
the  boy.  When  he  is  threatened  with  reform 
school,  the  step-mother  suddenly  realizes 
that  she  is  as  much  at  fault  as  the  boy,  so 
she  pleads  for  another  chance.  , 

Comment:  As  tear-jerkers  go,  so  will  this 
one.  Although  it's  sure  to  meet  with  some 
approval,  it  starts  off  with  two  strikes 
against  its  chances  of  success;  excessive 
running  time  and  a  cast  without  drawing 
power.  Some  additional  editing  would  im- 
prove the  picture  somewhat.  Bobby  Blake, 
elevated  from  the  ranks  of  the  "Our  Gang" 
shorts,  Dan  Daily,  Jr.,  and  Donna  Reed  de- 
liver nice,  portrayals,  worthy  of  a  better 
vehicle.  In  fact  the  youngster  seems  des- 
tined to  go  places  in  the  cinema  world.  No 
fault  can  be  found  with  Wells  Root's  direc- 
tion, although  the  action  lags  in  spots  due 
to  story  weakness.  The  film  is  best  suited 
for  the  days  in  the  week  when  the  young- 
sters are  present.  Title  should  be  swell  for 
teaser  campaigns.  Stickers  with  wording 
"Have  You  Seen  Mokey?",  could  be  used 
in  advance  of  your  showing.  A  special  cam- 
paign that  will  interest  the  youngsters,  is* 
recommended. 

Catchline:  "Where  a  good  'fanning* 
proved  the  best  cure." 


Two  Yanks  In  Trinidad 


Columbia 


Comedy 


84  mins. 


(Nat'l  Release,  Mar.  26) 

AUDIENCE  SLANT:  (Adult)  Most  fans 
will  like  it.  A  nice  piece  of  entertainment 
with  many  belly-laughs. 

BOX  OFFICE  SLANT:  Should  add  up 
to  bang-up  business  in  any  situation. 

Cast:  Pat  O'Brien,  Brian  Donlevy,  Janet  Blair, 
Roger  Clark,  Donald  MacBride,  John  Emery,  Frank 
Jenks,  Frank  Sully,  Veda  Ann  Borg,  Clyde  Fillmore, 
Dick  Curtis,  Sig  Arno.  Credits:  Directed  by  Gregory 
Ratoff.  Screenplay  by  Sy  Bartlett,  Richard  CarroU 
and  Harry  Segall.  Story  by  Sy  Bartlett.  Additional 
Dialogue  by  Jack  Henley.  Director  of  photography, 
Philip  Tannura.     Produced  by  Samuel  Bischoff. 

Plot:  Two  of  New  York's  most  notorious 
racketeers  have  a  falling  out.  To  avoid 
getting  a  bullet,  one  enlists  with  a  regiment 
bound  for  Trinidad.  The  other  follows. 
There  they  forget  their  difficulties  for  they 
find  a  fifth  columnist  at  work  supplying  fuel 
to  enemy  submarines.  After  risking  their 
lives  for  Uncle  Sam,  they  decide  to  remain 
and  help  win  the  war. 

Comment:  Patterned  along  the  Flagg  and 
Quirt  lines,  this  service  yarn  stacks  up  as 
a  nice  piece  of  entertainment  that  should  add 


March  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  11 


up  to  bang-up  business  in  any  situation. 
Story  is  novel,  loaded  with  swell  gags  of 
the  belly-laugh  variety.  The  art  of  scene- 
stealing  is  again  demonstrated  in  every  se- 
quence in  which  Pat  O'Brien  and  Brian  Don- 
levy  appear,  both  perfectly  cast  and  both 
turning  in  fine  portrayals.  Janet  Blair,  a 
newcomer,  is  easy  on  the  eyes  in  addition  to 
being  a  fairly  good  actress.  She  delivers  a 
song  in  first  rate  style.  Supporting  cast 
which  includes  Roger  Clark,  Donald  Mac- 
Bride,  John  Emery,  Frank  Jenks  and  Frank 
Sully,  all  contribute  their  share  to  the  fun. 
Gregory  Ratoff's  direction  is  a  worthy  job, 
getting  everything  possible  out  of  the  players 
and  the  script.  Production  credits  are  top- 
notch.  A  special  showing  for  boys  in  uni- 
form could  be  arranged  with  newspaper 
cooperation.  Advertising  that  appeals  to 
prospective  draftees  is  suggested.  Sell  hard 
on  the  comedy  angle.  Recordings  of  the  song. 
Trinidad,  could  be  spotted  on  your  local 
radio  station. 

Catchline:  "The  Japs  had  better  be  careful 
with  these  Two  Yanks  on  the  job." 


Stagecoach  Buckaroo 

Universal  Western  58  mins. 

(Prod.  No.  6064,  Nat'l  Release,  Feb.  13) 

AUDIENCE  SLANT:  (Family)  Routine 
outdoor  fare. 

BOX  OFFICE  SLANT:  Average  draw 
for  the  series. 

Cast:  Johnny  Mack  Brown,  Fuzzy  Knight,  Nell 
O'Day,  Anne  Nagel,  Herbert  Rawlinson,  Glenn 
Strange,  Ernie  Adams,  Henry  Hall,  Lloyd  Ingraham, 
Frank  Brownlee,  Jack  C.  Smith,  Harry  Tenbrook, 
"Blackie"  Whiteford,  the  Guardsmen.  Credits:  Di- 
rected by  Ray  Taylor.  Screenplay  by  Al  Martin. 
Based  on  Arthur  St.  Claire's  original,  "Shotgun  Mes- 
senger." Director  of  photography,  Jerome  Ash.  Asso- 
ciate Producer,  Will  Cowan. 

Plot:  A  roving  cowpuncher  is  saved  from 
lynching  when  a  young  girl  brings  proof  that 
he  is  not  a  bandit.  In  return  he  takes  a  job 
with  her  stage  line  and  helps  solve  the  killing 
of  her  father  and  brings  about  the  capture 
of  the  bandits  robbing  the  stagecoaches. 

Comment:  This  horse-opera  won't  excite 
many  theatregoers,  although  it  will  please 
the  Western  addicts  and  the  Johnny  Mack 
Brown  fans.  It  follows  the  action  route  of 
the  usual  sagebrush  saga,  with  all  the  ingre- 
dients that  go  into  this  type  of  entertain- 
ment. The  cast  is  up  to  standard,  and  in 
addition  to  Brown,  Fuzzy  Knight,  Nell 
O'Day,  Anne  Nagel  and  Herbert  Rawlinson 
turn  in  good  performances.  Knight's  com- 
edy routines  give  the  picture  a  big  lift.  The 
film  is  no  better,  nor  worse,  than  the  others 
in  the  series.  Ray  Taylor's  direction  keeps 
things  moving,  which  is  all  anyone  can  ask. 
The  usual  type  of  exploitation  employed  on 
Westerns  should  prevail  here. 


Affairs  of  Jimmy  Valentine 

Republic  Drama  72  mins. 

(Prod.  No.  118— Nat'l  Release,  Mar.  25) 

AUDIENCE  SLANT:  Excellently  han- 
dled melodrama  with  good  mystery  trend 
and  enough  comedy  and  romance  to  please 
all  who  see  it. 

BOX  OFFICE  SLANT:  You'll  probably 
have  to  depend  on  the  popularity  of  the  Jim- 
my Valentine  stories  and  the  thrill  and 
mystery  angle  to  get  them  in  but  it  will 
stand  up  to  any  claims  you  make. 

Cast:  Dennis  O'Keefe,  Ruth  Terry,  Gloria  Dickson, 
Roman  Bohnen,  George  E.  Stone,  Spencer  Charters, 
William  B.  Davidson,  Bobby  Larson,  Joe  Cunningham, 
Roscoe  Ates.  Credits:  Leonard  Fields,  Associate 
Producer.  Bernard  Vorhaus,  director.  Screenplay  by 
Olive  Cooper  and  Robert  Tasker  from  a  story  by  Paul 
Armstrong,  Jr.    Photographed  by  John  Alton. 

Plot:  Jimmy  Valentine,  master  cracksman 
of  a  generation  ago,  has.  been  the  crusading 
editor  of  a  country  weekly  and  working  with 
his  ex-warden  to  rehabilitate  former  crimi- 
nals who  have  paid  their  debt  to  society  and 


are  anxious  to  live  useful  lives.  A  search  for 
Jimmy  Valentine  is  instituted  by  a  radio 
serial  sponsor  and  the  result  leads  to  Valen- 
tine's town  with  two  murders  and  other  ex- 
citing situations  resulting. 

Comment:  Aside  from  a  couple  of  corny 
situations  this  script  has  had  excellent  han- 
dling and  the  story  weaves  in  and  out  of  situ- 
ations that  embrace  all  of  the  tried  and  true 
emotional  appeal  that  fits  the  appetite  of  the 
average  movie  fan.  The  players  are  all  well 
cast  with  even  the  minor  roles  played  to 
perfection.  The  romantic  triangle  is  com- 
posed of  Dennis  O'Keefe,  Gloria  Dickson 
and  Ruth  Terry,  and  threads  nicely  through 
mystery,  thrill  and  drama.  George  E.  Stone 
invades  the  ranks  of  villains  and  almost 
steals  the  picture  from  the  principals.  Sell 
the  thrills  and  romance.  Reviving  the  old 
"raffles"  stunt  is  fitting  exploitation. 

Catchline:  "Jimmy  Valentine  opens  a 
strong  box  of  thrills,  mystery  and  romance." 


Juke  Box  Jenny 

Universal  Musical  65  mins. 

(Nat'l  Release,  May  1st) 

AUDIENCE  SLANT:  (Family)  Made  to 
order  for  swing  addicts. 

BOX  OFFICE  SLANT:  Should  register 
okay  in  most  situations. 

Cast:  Ken  Murray,  Harriet  Hilliard,  Don  Douglas, 
Iris  Adrian,  Marjorie  Gateson,  Sig  Arno,  Joe  Brown, 
Jr.,  Reed  Hadley,  Jack  Arnold.  Charles  Halton,  Wil- 
liam Ruhl,  Don  Dillaway,  Claire  DuBrey,  James 
Flavin.  Lariana.  Credits:  Directed  by  Harold  Young. 
Original  screenplay  by  Robert  Lees  and  Fred  Rinaldo. 
Arthur  V.  Jones  and  Dorcas  Cochran.  Director  of 
photography,  John  W.  Boyle.  Associate  producer, 
Joseph  G.  Sanford. 

Plot:  Don  Douglas  has  been  sticking  to 
classical  recordings  for  juke  boxes  because 
of  the  wishes  of  the  company's  chief  stock- 
holder. But  when  these  prove  a  flop,  he  and 
his  head  salesman,  Ken  Murray,  find  a  way 
to  introduce  jive  into  their  recordings  and 
thus  save  the  business. 

Comment:  If  the  saying,  "Fifty  Million 
Nickels  Can't  Be  Wrong,"  is  correct,  then 
this  jive  session  will  do  okay.  It  has  ten 
musical  numbers  wound  around  a  fairly  good 
story,  and  some  swell  selling  names  for  the 
swing  addicts.  These  include  Harriet  Hil- 
liard, Charles  Barnet  and  his  orchestra,  The 
King's  Men,  Wingy  Manone  and  his  orches- 
tra and  the  Milt  Herth  Trio.  Between  them, 
they  dish  out  some  tuneful  melodies,  some- 
times "sweet"  but  mostly  "hot."  Ken  Mur- 
ray, Don  Douglas,  Iris  Adrian  and  Joe 
Brown,  Jr.  help  the  story  angle  along  with 
nice  portrayals.  Direction  and  production 
are  okay.  The  picture  is  made  to  order  for 
our  swing-conscious  youngsters,  so  a  spe- 
cial campaign  aimed  at  them  is  suggested. 
Tie  in  with  your  local  music  shop  for  dis- 
plays and  cooperative  newspaper  advertising. 
If  there  is  a  distributor  for  jukes  in  your 
locality,  arrange  to  display  one  in  your 
lobby.  Play  up  the  film's  musical  talent. 

Catchline:  "Meet  the  Queens  and  Kings 
of  the  music  machines." 


Tramp,  Tramp,  Tramp 

Columbia  Comedy  68  mins. 

(Prod.  No.  3033,  Nat'l  Release,  March  12) 

AUDIENCE  SLANT:  (Family)  Ludi- 
crous, but  the  kind  of  stuff  lots  of  people 
like,  judging  from  the  laughs.  The  team  of 
Gleason  and  Durant  seems  to  be  attempting 
an  Abbott  and  Costello  routine. 

BOX  OFFICE  SLANT:  Where  humor  is 
needed  to  balance  a  heavy  drama,  this  should 
make  the  customers  laugh,  even  though  the 
players  are  new  to  picture  fans. 

Cast:  Jackie  Gleason,  Jack  Durant,  Florence  Rice, 
Bruce  Bennett,  Hallene  Hill,  Billy  Curtis.  Mabel 
Todd,  Forrest  Tucker,  James  Seay,  John  Tyrrell,  John 
Harmon.  Eddie  Foster.  Al  Hill.  Borrah  Minevitch 
and  his  Harmonica  Rascals.  Credits:  Story  by  Shan- 
non Day,'  Hal  Braham  and  Marian  Grant.  Adaptation 


and  screenplay  by  Harry  Rebuas  and  Xed  Dandy. 
Directed  by  Charles  Barton.  Director  of  photography. 
John  Stumar.  Art  directors,  Lionel  Banks  and  Arthur 
Royce.     Produced  by  Wallace  MacDonald. 

Plot:  Gleason  and  Durant,  quitting  their 
barbershop  to  enlist  in  the  Army,  are  re- 
jected, so  they  organize  a  home  guard  of 
rejectees.  A  bunch  of  gangsters  join  in  the 
home  guard  as  a  hideout.  Gleason  acci- 
dentally discovers  their  game  and  turns  them 
over  to  the  police. 

Comment:  The  "plot"  is  spread  pretty  thin 
over  the  68  minutes.  In  fact,  in  order  to 
string  it  out,  there  are  a  number  of  ex- 
traneous incidents  brought  into  it.  Jackie 
Gleason  and  Jack  Durant,  a  new  team,  are 
apparently  attempting  to  emulate  Abbott 
and  Costello,  and  while  the  imitation  may 
be  good,  the  net  result  is  not.  Florence  Rice 
makes  a  comely  and  attractive  heroine  but 
her  presence  seems  to  clutter  up  those 
scenes  in  which  Gleason  is  attempting  to 
run  riot,  which  is  the  case  throughout  most 
of  the  picture.  Since  the  subject  matter 
involves  the  boys  in  the  Army  (or  in  this 
case  near-Army)  it  should  receive  an  enthusi- 
astic reception  in  many  quarters  today.  Shoe 
store  tieups  are  indicated  by  the  title.  Bor- 
rah Minnevitch's  presence  in  the  cast  sug- 
gests tieups  with  music  stores. 

Catchline:  "Girls  go  for  a  uniform  ...  so 
these  goofs  go  uniformly  wacky." 


Butch  Minds  The  Baby 

Universal  Comedy  76  mins. 

(Nat'l  Release,  Mar.  20) 

AUDIENCE  SLANT:  (Adult)  Will  be 
received  with  open  arms  by  theatregoers  in 
every  walk  of  life.  Swell  entertainment  that 
gets  better  and  better  as  the  reels  unfold. 

BOX  OFFICE  SLANT:  Should  reap  top 
returns  if  properly  exploited.  Will  get  a  big 
lift  from  word-of-mouth  advertising. 

Cast:  Virginia  Bruce,  Brod  Crawford,  Dick  Foran. 
Porter  Hall.  Richard  Lane.  Shemp  Howard,  Rosina 
Galli,  Joe  King.  Fuzzy  Knight.  Grant  Withers,  Russell 
Hicks.  Baby  Michael  Barnitz.  Credits:  Directed  bv 
Albert  S.  Rogell.  Story  by  Damon  Runyon.  Screen- 
play by  Leonard  Spigelgass.  Director  of  photography. 
Woody  Bredell.  Produced  by  Mayfair  Productions. 
Inc.    A  Damon  Runyon  Production. 

Plot:  A  safe  cracker,  just  out  after  a  ten- 
year  stretch,  promises  his  policeman  friend 
to  go  straight.  As  janitor  of  an  apartment 
building,  he  is  called  on  to  take  care  of  an 
infant  belonging  to  a  widow  the  policeman 
loves.  When  the  policeman  is  suspended 
from  the  force  because  of  something  the 
gang  did,  the  safe  cracker  sets  out,  with  the 
baby,  to  straighten  things. 

Comment:  Newest  Damon  Runyon  yarn 
to  hit  the  screen  is  a  hilarious  comedy  that 
will  be  received  with  open  arms  by  theatre- 
goers throughout  the  land.  It's  a  surefire 
audience  pleaser;  the  kind  of  picture  that 
will  profit  by  word-of-mouth  advertising  and, 
properly  exploited,  should  cash  in  in  a  big 
way.  From  start  to  finish  it's  swell  enter- 
tainment that  gets  better  and  better  as  the 
reels  unfold.  Standout  performances  by 
Brod  Crawford,  in  a  perfect  portrayal  as 
"Butch,"  Dick  Foran,  Virginia  Bruce,  Rich- 
ard Lane  and  Shemp  Howard,  add  much  to 
the  picture's  worth.  Michael  Barnitz,  an  in- 
fant with  charm  and  appeal,  will  warm  the 
cockles  of  your  heart.  The  sequences  with 
Crawford  and  the  baby  are  priceless.  Albert 
S.  Rogell,  with  the  advantage  of  Leonard 
Spigelgass'  excellent  screenplay,  has  hit  a 
new  high  in  megaphoning,  again  proving 
himself  one  of  the  top  human-interest  com- 
edy directors  in  the  industry.  Photography, 
musical  score  and  art  direction  are  of  high 
quality.  A  "roughneck"  walking  the  streets 
pushing  a  baby  carriage  will  make  a  nice 
street  ballyhoo  stunt.  Tie  up  with  news- 
papers running  the  Damon  Runyon  yarns.  A 
baby  dressing  contest,  for  men,  could  be  ar- 
ranged on  your  stage. 

Catchline:  "A  story  of  mugs,  goils  and  an 
adorable  baby." 


French  and  Morton  Splurge 
In  Exploitation  on  fantasia' 


Kansas  City  Permits 
Sidewalk  Stenciling  as 
'Woman  of  Year'  Stunt 

A  privilege  never  before  in  the  history  of 
Kansas  City  accorded  a  motion  picture  was  ex- 
tended to  "Woman  of  the  Year"  when  the  local 
government  permitted  the  use  of  sidewalk  sten- 
cils in  the  film's  promotion  campaign  put  over 
by  T.  E.  Delbridge,  assistant  manager  of  Loew's 
Midland.  Every  street  corner  in  the  entire 
downtown  district  was  stenciled  :  "The  'Woman 
of  the  Year'  says  to  buy  Defense  Bonds  and 
Stamps." 

Teaser  ads  started  two  weeks  in  advance  of 
playdate,  with  national  ads  appearing  one  day 
in  advance  and  on  the  day  of  the  premiere.  All 
papers  gave  plenty  of  publicity  and  art  breaks 
starting  six  weeks  in  advance  of  the  opening, 
making  the  picture  one  of  the  best  publicized 
films  in  the  city's  annals. 

A  tieup  with  Kansas  City's  biggest  depart- 
ment store  resulted  in  large  co-op  ads  in  all 
papers.  Large  stills  of  the  picture's  stars  ap- 
peared together  with  photos  of  the  city's  leading 
business  woman  who  was  named  Kansas  City's 
"woman  of  the  year"  by  the  stars  themselves. 
The  department  store  and  the  local  Journal 
conducted  a  contest  in  which  the  paper  ran 
daily  pictures  of  a  group  of  patrons  of  the  store, 
guest  tickets  being  awarded  to  those  appearing 
in  the  clippings  when  returned  to  the  theatre. 
Every  window  of  this  store  displayed  an  extra- 
large  window  card. 

The  trailer  was  used  two  weeks  in  advance 
and  the  management  personally  endorsed  the 
film  over  the  theatre's  p. a.  system  after  each 
trailer  showing.  Special  bannerettes  were  worn 
by  all  of  the  service  staff  three  weeks  in  ad- 
vance of  playdate. 


Hotel  Maids  Participate  in 
Sobottka's  Bed-Making  Contest 

Sometime  around  the  last  of  May  or  the  first 
of  June  hostelries  throughout  the  country  will 
observe  National  Hotel  Week,  that  is.  unless 
plans  are  changed.  Now  what  has  that  to  do 
with  a  theatreman?  A  lot,  if  you  really  are  a 
showman  and  if  you  adapt  the  idea  used  by 
Herbert  Sobottka  last  year  in  your  situation. 

In  Portland.  Ore.,  Manager  Sobottka  cashed 
in  on  the  observance  by  staging  a  Bed-Making 
Contest  on  the  stage  of  the  Paramount  Theatre, 
with  all  the  town's  leading  hotels  participating 
in  the  event.  Because  the  stunt  was  novel,  the 
newspaper  gave  it  generous  publicity.  Maids 
left  heralds  in  leading  hotel  rooms  informing 
guests  of  the  contest  and  listing  the  screen  at- 
tractions and  the  theatre. 

Five  hotel  maids  participated  in  the  stunt 
which  drew  a  packed  house. 

On  second  thought,  we  don't  think  you'd 
have  to  limit  this  stunt  to  National  Hotel  Week. 
We  rather  think  your  local  inns  would  go  all- 
out  for  the  idea  any  time. 


Cut-out  and  Coloring  Books 

A  Bette  Davis  Coloring  Book,  containing 
48  large  size  pages  of  outline  poses  from 
"The  Man  Who  Came  to  Dinner,"  "The 
Bride  Came  C.O.D.,"  "In  This  Our  Life" 
and  other  Warner  Bros,  films,  and  a  book 
of  colored  costume  cutouts  for  paper  doll 
making,  based  on  dresses  worn  in  these  pic- 
tures, have  been  issued  by  the  Merrill  Pub- 
lishing Co.  of  Chicago. 


PREMIERE  STUNT 

Amateur  flash-bulb  photographers  had 
their  chance  to  cover  a  k  I  i  eg  -  lighted ,  star- 
studded  premiere;  they  were  permitted 
and  even  encouraged  to  take  pictures  of 
celebrities,  movie  stars,  high  ranking  military 
and  naval  officers,  when  the  20th  Century- 
Fox  production,  "To  the  Shores  of  Tripoli" 
had  its  New  York  premiere  at  the  Roxy 
Theatre  on  Wednesday,  March  25.  This  was 
possible,  because  of  the  premiere  photo- 
graphic contest  sponsored  by  the  Marine 
Corps  League  and  the  Roxy  Theatre  manage- 
ment that  evening. 

Prizes  in  defense  bonds  were  offered 
for  the  best  photograph  of  the  premiere 
submitted  to  the  Manager  of  the  Roxy 
Theatre  on  or  before  April  2,  or  within  seven 
days  of  the  opening.  The  prize  for  the  best 
print  was  a  $50  defense  bond;  for  second 
prize,  $25  in  bonds. 

The  premiere  was  sponsored  by  the 
Marine  League  Corps,  an  organization  of  ex- 
Marines. 


How  Could  They  Miss? 

A  goodly  number  of  free  tickets  must  have 
been  given  out  in  advance  of  the  engagement  of 
"The  Man  Who  Came  to  Dinner"  at  the  Rivoli 
Theatre,  LaCrosse,  Wisconsin.  Manager  Wil- 
liam Freise  placed  a  board  out  in  front  featur- 
ing likenesses  of  a  well-known  Nazi,  Italian 
and  Japanese,  and  invited  patrons  to  "take  a 
free  shot  at  America's  enemies."  Winning 
tickets  in  this  manner  must  have  been  a  cinch, 
and  the  number  of  contestants  large. 


Murphy's  Mechanical  Soldier 

Dressed  in  the  same  type  of  uniform  worn 
by  Nelson  Eddy  in  "The  Chocolate  Soldier," 
a  "mechanical"  man  toured  the  streets  of  Al- 
toona.  Pa.,  during  the  campaign  for  the  film 
1  ut  over  by  Dave  Murphy,  State. 


'Reap'  Window  Display  Promoted 

Many  window  displays  were  promoted  along 
Hollywood  Boulevard,  not  the  least  of  which  was 
this  attractive  tieup  with  the  Santa  Fe  railroad 
ticket  office,  in  advance  of  the  world  premiere 
of  Cecil  B.  De  Mille's  new  Paramount  production 
in  Technicolor,  "Reap  the  Wild  Wind"  at  the 
Paramount-Hollywood  Theatre  in  Hollywood. 


Engineer  All-Out  Campaign 
To  Lure  the  Stay-at  Homes,- 
Showmanship  is  Stepped-Up 

In  order  to  present  an  unusual  picture  to  the 
usual  theatregoer  and  to  bring  out  the  folks 
who  usually  stay  at  home,  Manager  George  E. 
French  and  Publicity  Director  Bill  Morton  of 
the  Albee,  Providence,  R.  I.,  engineered  an  all- 
out  campaign  on  "Fantasia."  Every  phase  of 
showmanship  was  stepped  up  for  the  engage- 
ment. Following  are  the  highlights  : 

Merchants — Five  chain  stores  participated 
in  a  coloring  contest;  four  restaurants  carried 
theatre  copy  on  their  menus ;  the  Providence 
Gas  Company  ran  a  cooperative  3-column,  298- 
line  ad  plugging  "Fantasia"  as  the  picture  of 
the  year  and  their  stove  as  the  gas  stove  of  the 
year ;  special  windows  by  Postal  and  Western 
Union  with  telegram  blow-ups  with  message 
from  Mickey  Mouse ;  imprinting  of  bags  by 
five  down-town  merchants ;  department  store 
windows ;  fifteen  other  window  tie-ins. 

Clubs  and  Schools — Colleges  used  their 
radio  networks  to  boost  attraction,  in  return 
for  "Fantasia"  records ;  student  press  agents 
lined  up  with  two  members  of  each  high  school 
paper  attending  a  lecture  on  publicity  and  they 
made  their  own  campaign ;  displays  at  Rhode 
Island  School  of  Design ;  tie-ins  for  displays 
with  the  Rhode  Island  Federation  of  Music 
Clubs,  public  and  parochial  schools,  colleges, 
universities,  Junior  League  and  Community  Art 
League ;  Rhode  Island  Federation  of  Music 
Clubs  carried  advance  notices. 

Ballyhoo — Advance  via  a  float  which  trav- 
eled throughout  the  territory. 

Radio  and  Records — WBZ,  Boston,  three- 
quarter  hour  "Fantasia"  program ;  spot  an- 
nouncements on  local  stations ;  studio  bands 
using  spots  in  broadcasts ;  records  in  75  win- 
dows with  special  standee  and  endorsements  by 
Benny  Goodman,  Glenn  Miller  and  Sammy  Kaye 
in  best  locations ;  biography  contest  on  Walt 
Disney  and  Mickey  Mouse  on  radio  programs 
originating  in  lobby,  also  contest  based  on  num- 
ber of  words  that  could  be  derived  from  "Fan- 
tasia" ;  special  spots  on  Italian  and  French 
radio  programs. 

Special  Exploitation — Dignitaries  at  open- 
ing evening ;  stills  set  up  in  12  branches  of 
public  library ;  400  cards  in  street  cars. 

Theatre — Posters  in  Lobby  with  endorse- 
ment quotes ;  marquee  valance  two  weeks  in 
advance;  wall  banner  15  x  25  feet  on  side  of 
theatre ;  two  weeks  in  advance  overhead  display 
with  numerous  colors  in  the  lobby ;  special 
overhead  display  of  monstrous  size  In  front  of 
theatre ;  week  in  advance  during  evening  per- 
formance the  curtains  would  close  in  and  a 
spot  would  light  one  of  the  p. a.  speakers  and 
a  voice  advise  the  public  of  "Fantasia" ;  two 
weeks  in  advance  endorsements  were  used  on 
screen. 

Newspapers — Selling  angle  included  coined 
phrase  "Fantasia  Will  Amazia" ;  suburban 
papers  carried  advance  story  two  weeks  in 
advance  of  opening  date ;  foreign  element 
reached  by  stories  and  scenes  in  the  French, 
Italian,  Jewish,  Swedish  and  Negro  papers. 


Buy  Defense  Bonds  and  Stamps  Today! 


▼  T  ▼ 

•  •  •  SOMETHING  every  exhibitor  should  note  in  capital  letters 
on  his  desk  calendar  pad  is  what  Columbia's  'The  Invaders"  is  doing 
currently  at  the  local  Capitol  Theater,  and  in  other  important  keys  'round 

the  land  First  off,  the  Capitol  engagement  o'  the  pic  enters  a  fourth 

week  on  Thursday,  and  not  since  the  tenures  of  the  vaunted  "GWTW" 

and  "Honky  Tonk"  has  that  stand  witnessed  such  a  holdover  

We're  not  saying  that  "The  Invaders"  is  or  isn't  gonna  land  among  the 

Ten  Best  oi  1942  It's  not  up  to  this  corner  to  pick,  choose,  or  even 

speculate  That's  the  job  of  the  hundreds  of  professional  film  critics 

of  the  U,  S.,  and  they'll  have  their  selections  to  make  at  the  proper  time 
...... .But  what  we  will  say  is  that  "The  Invaders"  is  tagged  for  one  of 

the  truly  big-grosser  spots  among  contemporary  celluloid  dramas . . . . . . 

That  is  as  plain  as  the  nose  on  Jimmy  Durante, — for  the  opus  is  mar- 
velous pop  entertainment  and  as  timely  as  this  very  minute's  news  

▼  ▼  T 

#  #  #  TO  DA TE,  "The  Invaders"  is  hitting  1,000  per  cent  in  the 
Holdover  League —seven  for  seven  Situations  are  the  Liberty,  Seat- 
tle; Lafayette,  Buffalo;  Strand,  Providence;  Shubert,  Cincinnati;  Lincoln, 
Miami  Beach;  Rialto,  Tacoma;  and  the  aforementioned  local  Capitol 

 In  every  instance,  the  turnstiles  clicked  in  excess  of  most  of  the 

takes  scored  by  thundering  Columbia  product  of  the  past,  such  as  "Mr. 
Smith  Goes  to  Washington;'  "You  Can't  Take  It  With  You,"  "The 

Awful  Truth/'  "His  Girl  Friday,"  and  "Here  Comes  Mr.  Jordan"  

Houses  which  have  played  the  Laurence  Olivier-Leslie  Howard-Ray- 
mond Massey  hair-raiser  have  renewed  old  acquaintance  with  the  SRO 

sign  as  a  result  of  this  new-found  b.o.  friend  It  took  a  story  of  the 

ocean  to  become  the  gem  of  Columbia   /^Jy^ 

What  more  can  he  SMD?  ml 


Page  14 


SHOWMEN'S    TRADE  REVIEW 


March  28,  1942 


Know  How  to  Build  a  Better 
Press  Book?    hen  Give! 


Advertising  Men  Ready  and 
Willing  to  Adopt  Your  Own 
Ideas-- Make  Them  Known 

Step  right  up  gentlemen  and  place  your 
orders.  If  you  just  make  known  the  shape,  size, 
and  style  of  the  material  you  feel  will  be  of 
greatest  assistance  to  you  in  selling  the  pictures 
to  the  public,  we  have  reason  to  believe  that 
it  will  be  supplied  to  you. 

In  making  this  assertion  we  are  influenced 
by  the  opinions  expressed  by  the  various  adver- 
tising and  exploitation  heads  of  distributing 
companies  that  are  part  of  the  fastly  accumu- 
lating correspondence  anent  the  suggestion  of 
Phil  Chakeres  of  Springfield,  Ohio,  for  the 
inclusion  of  a  "fact  column"  and  the  general 
streamlining  of  distributor  press  sheets. 

From  the  information  at  hand  it  can  be  stated 
that  the  advertising  and  publicity  departments 
of  the  distributors  are  now,  and  always  have 
been,  working  hard  to  give  you  every  possible 
sales  help.  They  feel  that  they  have  been  do- 
ing a  good  job — particularly  in  view  of  the 
fact  that  only  recently  has  anything  concrete 
in  the  way  of  suggestions  for  improvement  been 
offered  by  the  exhibitors. 

From  the  expressions  we  have  on  hand,  they 
are  not  only  willing  but  anxious  to  prepare 
the  kind  of  campaigns  that  will  aid  the  box- 
offices  of  the  nation.  After  all,  the  goal  of 
exhibitor  and  distributor  is  the  same  so  far  as 
securing  of  customers  is  concerned.  The  men 
responsible  for  the  preparation  of  press  books 
are  sincere  in  their  desire  that  every  article 
written,  every  suggested  activity,  every  unit 
of  advertising  paper,  and  every  prepared  news- 
paper advertisement,  contain  the  very  ultimate 
in  magnetic  appeal  for  patronage. 

Whatever  suggestions  you  may  have  for  im- 
provement of  the  selling  factors  now  provided 
in  press  sheets ;  for  the  addition  of  details ;  for 
the  inclusion  of  material  of  a  new  order ;  for 
new  angles  of  approach  to  the  pocket-book 
of  Mr.  and  Mrs.  Public ;  should  be  sent  in  now. 

This  is  the  time  to  register  all  the  complaints 
that  have  been  piling  up  in  the  back  of  your 
mind  and  to  relate  all  the  ideas  that  you  have 
been  holding  as  to  untreated  avenues  of  ap- 
proach that  would  help  put  the  picture  over  in 
your  town. 

Don't  wait !   Don't  delay ! 

Send  in  your  suggestions  now !    Today ! 


20-Page  Tie-up  Supplement 
Signalizes  Opening  of  'Clouds' 

Opening  of  "Captains  of  the  Clouds"  in  North 
Bay,  Ont,  was  signalized  by  The  Daily  Nug- 
gett,  local  newspaper,  with  a  20-page  com- 
mercial tieup  supplement.  The  paper,  city  gov- 
ernment and  merchants  cooperated  enthusiasti- 
cally, resulting  in  a  highly  successful  engage- 
ment of  the  film,  which  was  shot  largely  in  the 
North  Bay  region. 

HOW  MANY  DO  YOU  NEED? 

Excellent  reaction  to  the  mailing  of  postal 
cards  from  New  York  to  advertise  coming 
attractions  is  evidenced  by  theatres  asking  for 
"second  helpings."  The  cards  are  free.  Just 
let  us  know  how  many  are  required  for  your 
mailing  list  and  we  will  send  them  to  you  for 
inscribing  of  the  message  and  application  of 
penny  postage.  You  return  them  to  us  and 
we  will  see  that  they  are  mailed  to  your 
prospects. 


ELABORATE,  BUT  PRACTICAL 

An  elaborate  press  book  issued  by  Columbia 
on  "The  Invaders,"  includes  such  special 
features  as:  three  full-page  rotogravure  lay- 
outs for  tabloids  and  regular-sized  news- 
papers; twelve  pages  of  stunts  and  ideas  for 
schools,  merchant  tieups,  contests,  lobby  ani- 
mations, radio,  street  ballyhoo,  parades,  wo- 
men's groups  and  other  media;  a  week-by- 
week  and  day-by-day  index  for  a  campaign 
starting  three  weeks  in  advance  of  the  pic- 
ture's opening;  a  wide  variety  of  newspaper 
ads  featuring  several  large-sized  layouts,  and 
sundry  other  selling  aids  and  suggestions. 


Forhan  Successfully 
Bucks  Keen  Opposition 

All  seemed  gay  and  cheerful  recently  for 
Manager  Tom  S.  Forhan  of  the  Capitol  Thea- 
tre, Welland,  Ontario,  Canada;  he  had  just 
booked  Walt  Disney's  "Dumbo"  for  a  three- 
day  week-end  engagement. 

Then  Forhan  began  to  wonder  what  his  op- 
position would  be,  so  he  decided  to  investigate. 
He  did.    He  found  that,  of  all  pictures,  his 

competitor  was  playing  "  ."    That  was 

really  something  to  buck  up  against.  All  that 
had  been  gay  and  cheerful  became  dark  and 
gloomy.  But  not  for  long.  Summoning  his 
showmanly  courage,  Forhan  said  to  himself : 

Tom,  you  can't  let  this  get  you  down.  Some- 
thing must  be  done! 

He  called  in  his  assistant,  Al  Smith.  During 
their  huddle  they  determined  how  much  they 
had  to  spend.  Then  they  went  to  work. 

A  rubber  stamp — "  'Dopey'  was  great,  but* 
wait  till  you  see  'Dumbo' — was  made.  With  it 
the  doorman,  during  his  supper  hour  for  four 
days,  stamped  2,400  out-of-town  newspapers, 
2,700  to  be  distributed  locally. 

Three  thousand  heralds  were  promoted  in  a 
tieup  with  a  local  florist,  and  these  were  in- 
serted in  the  local  paper  and  otherwise  dis- 
tributed a  day  before  playdate.  Contributed  by 
the  florists,  a  large  cutout  was  placed  in  the 
lobby,  plugging  the  show  and  crediting  the 
merchant.  The  Technicolor  cartoon  was  also 
advertised  on  the  menus  of  the  busiest  restau- 
rant in  town. 

"While  this  does  not  measure  up  to  some  of 
the  campaigns  we  have  used  in  the  past,"  For- 
han reports,  "it  nevertheless  gave  us  results 
in  a  tough  spot." 

And  so  things  became  bright  and  cheerful 
again  for  the  Canadian  theatreman. 

Moral :  Don't  let  your  opposition  worry  you. 
Use  showmanship  that  will  worry  your  oppo- 
sition. 


Usherettes  Skate  Around  Town 
To  Ballyhoo  'The  Big  Store' 

The  true  value  of  a  good  exploitation  stunt 
is  its  ability  to  attract  maximum  attention.  What 
often  appears  to  be  the  most  simple  ballyhoo  is 
the  most  effective.  Take,  for  example,  the 
manner  in  which  Manager  Mert  Hustler  of  the 
Capitol,  Sacramento,  drew  above  average  inter- 
est on  "The  Big  Store."  He  had  three  of  his 
pretty  usherettes,  attired  in  playtime  costumes, 
roller-skate  around  the  business  section.  On 
each  girl's  back  was  a  sign :  "We're  on  Our 
Way  to  See  the  Marx  Brothers  in  'The  Big 
Store,'  etc."  No  great  expense  involved  here, 
no  complicated  advance  planning,  and  yet  the 
novel  ballyhoo  clicked.  Why  don't  you  try  it 
some  time  ? 


These  Showmen  Won 
MGM  Honor  Roll  Buttons 


The  Winnah:  Pat  Notaro,  Columbia  Thea- 
tre, Sharon,  Pa. 

For:  His  outstanding  promotion  of 
"Johnny  Eager." 

Campaign  Highlights:  Since  Robert  Ster- 
ling, who  has  an  important  role  in  "Johnny 
Eager,"  is  a  local  boy,  Notaro  got  the  local 
mayor  to  proclaim  "Robert  Sterling  Week." 
Station  WPIC  carried  a  3-day  contest  on 
,  "Why  I'd  Like  to  see  our  home-town  boy, 
Robert  Sterling,  now  appearing  with  T  and 
T."  ("T  and  T"  stands  for  Robert  Taylor 
and  Lana  Turner,  co-stars  of  the  film.) 
Sidewalk  stencils  in  red,  using  the  letters 
T-N-T;  tire  covers  on  local  cabs;  and  dis- 
plays at  beauty  parlors,  fur  shops  and  cos- 
metic stores  helped  round  out  the  campaign. 


The  Winnah:  J.  G.  Samartano,  Loew's 
Poli-Palace,  Meriden,  Conn. 

For:  His  outstanding  promotion  of  "Babes 
on  Broadway." 

Campaign  Highlights:  Readers  of  the 
Meriden  Record  were  asked  to  find  hidden  fig- 
ures of  Mickey  Rooney  and  Judy  Garland  in  a 
"Find  the  'Babes  on  Broadway' "  contest.  Tie- 
ups  with  practically  every  music  shop  in  the 
city;  taxi  bumper  strips,  soda  fountain  dis- 
plays and  dress  and  millinery  shop  tie-ups  also 
were  used  with  great  effectiveness. 


The  Winnah:  George  Hunt,  Loew's  Thea- 
tre, Louisville. 

For:  His  outstanding  promotion  for  the 
gala  military  world  premiere  of  "The  Bugle 
Sounds." 

Campaign  Highlights:  See  STR,  January 
17,  p.  22. 


The  Winnah:  Mel  Blieden,  State  Theatre, 
Anderson,  Ind. 

For:  His  promotion  of  "Shadow  of  the 
Thin  Man." 

Campaign  Highlights:  A  man  wearing  a 
"shadow"  costume  and  carrying  a  small  black 
bag  toured  the  streets.  At  busy  intersections 
he  opened  the  bag  and  assembled,  before 
large  groups  of  curious  spectators,  the  jig- 
sawed  parts  of  a  one-sheet.  A  Western  Un- 
ion boy  paged  "Mr.  Thin  Man"  in  the  theatre 
for  several  nights  in  advance  of  playdate. 
The  town's  leading  drug  stores  offered  "Thin 
Man  Sodas"  and  special  "Thin  Man  Lunch- 
eons" for  customers  on  special  diets. 


The  Winnah:  Richard  Stoddard,  Rocket 
Theatre,  Rock  Island,  111. 

For:  His  promotion  of  "Tarzan's  Secret 
Treasure." 

Campaign  Highlights:  With  the  coopera- 
tion of  the  local  Y.M.C.A.,  a  "Johnny  Weiss- 
muller  Swimming  Contest"  was  held  in  the 
"Y"  pool.  A  trophy  was  awarded  the  win- 
ner, and  a  large  autographed  photo  of  the 
star  was  presented  to  the  organization  for 
display  in  the  recreation  room.  A  special 
advance  screening  was  held  for  leading  Boy 
Scouts,  scoutmasters  and  "Y"  officials.  A 
display  of  African  travel  books,  supposedly 
covering  territory  where  Tarzan  had  his 
home,  was  on  view  in  the  local  library. 


Plugged  at  Club  Meetings 

"Woman  of  the  Year"  announcements  were 
made  at  meetings  by  heads  of  local  women's 
clubs  as  part  of  the  campaign  for  the  film  put 
over  bv  H.  J.  Arnold,  Indiana,  Terre  Haute, 
Ind. 


fMfYTIMEO^ 


REPUBLIC  PICTURE 


TOM  BROWN  •  BILLY  GILBERT 
RUTH  TERRY 

THURSTON  HALL  •  ELISHA  COOK,  JR. 
JERRY  LESTER  •  MILDRED  COLES 
HAROLD  HUBER 
and  SKINNAY  ENNIS  AND  HIS  BAND 

ALBERT  S.  ROGELL— Director 
Screen  Play  by  Art  Arthur,  Albert  Duffy  and  Max  Lief 
Based  on  a  Story  by  Mauri  Grashin  and  Robert  T.  Shannon 


7    BUY  U.  S.  DEFENSE  BONDS 


Page  16 


SHOWMEN'S    TRADE    REVIEW  March  28,  1942 


Youths  Mimic  Elders  in  Novel 
Glendale  Theatre  Kiddie  Party 

Future  Patrons  are  Created, 
Stamp  Drive  Benefits  From 
California  Showman's  Stunt 


When  an  exhibitor  is  frequently  in  the  show- 
manship news  these  days,  it's  a  definite  indica- 
tion that  he's  doing  a  thorough  job.  No 
stranger  to  STR  readers  is  Manager  Ed  Harris 
of  the  Glendale  Theatre,  Glendale,  California. 
If  all  the  STR  reports  of  Showman  Harris' 
activities  were  gathered  together,  there  would 
be  enough  to  fill  a  book  which  might  be  aptly 
titled,  "How  Active  Is  That  Glendale  Show- 
man." 

Harris  continues  to  set  the  pace  with  his 
latest  business-getting  stunt:  a  Junior  New 
Year's  Party.  Now  don't  let  the  time  throw 
you  off ;  just  because  it  took  place  on  New 
Year's  Day  is  no  reason  why  this  campaign 
can't  be  partially  duplicated  at  any  other  time 
of  the  year.  And  although  Harris  was  playing 
"Reg'lar  Fellers"  at  the  time,  you  don't  have 
to  be  exhibiting  a  strictly  juvenile  film  to  make 
it  work  in  your  case. 

Realizing  that  adults  usually  participate  in 
the  Glendale's  celebration  of  the  arrival  of  the 
new  year  and  that  children  are  neglected, 
Harris  decided  to  even  the  score.  He  knew 
children  would  be  proud  to  participate  in  a 
celebration  generally  reserved  for  adults,  so 
he  decided  to  present  a  New  Year's  Party  ex- 
clusively for  children,  "with  all  the  trimmings." 

He  booked  "Reg'lar  Fellers"  as  the  screen  attrac- 
tion and,  since  it  had  not  had  much  of  a  run  in  greater 
Los  Angeles,  advertised  the  showing  as  a  Hollywood 
Preview.  Producers  Releasing  Corporation,  distributors 
of  the  film,  cooperated  by  arranging  for  a  personal  ap- 
pearance of  its  principal  players.  The  starlets  presented 
a  short  sketch  from  the  film,  received  tremendous  ap- 
plause for  their  good  work.  Furthermore,  they  created 
goodwill  by  autographing  pictures  in  the  lobby  and 
going  on  a  good-fellowship  trip  around  the  city,  during 
which  they  were  introduced  to  all  city  officials  and 
civic  leaders  of  schools  and  churches. 

From  Ethel  Meglin's  Kiddie  Dancing  School 
talent  was  recruited  for  "Young  America  On 
Parade,"  which  presented  boys  and  girls  in 
singing  and  dancing  specialties.  Outstanding 
act :  a  Victory  military  and  dancing  group 
which  paid  a  tribute  to  President  Roosevelt. 

Color  Guard  in  Flag  Ceremonies 

Following  the  stage  show,  noise-makers  were 
distributed  to  the  kiddies.  Then  the  R.O.T.C. 
Color  Guard  presented  the  Flag  Ceremonies, 
which  included  an  address  by  the  local  Post- 
master who  told  the  children  how  they  could 
help  the  Defense  Program  by  saving  pennies 
to  buy  Defense  Stamps.  Next,  the  New  Year 
"clock"  trailer  was  screened,  and  when  the 
hands  reached  twelve  (it  was  noon)  the  kids 
went  into  an  uproar.  Reports  Harris :  "I 
thought  the  roof  would  come  off  when  they 
shouted  New  Year's  greetings  to  one  another, 
using  the  noise-makers  to  good  advantage. 
When  the  noise  subsided,  they  sang  God  Bless 
America,  then  left  the  theatre  full  of  pep  and 
enthusiasm,  having  had  the  time  of  their  young 
lives." 

Sponsoring  and  bearing  the  cost  of  the  entire  party 
was  Beverly  Dairies  who,  to  increase  the  sale  of  dairy 
products  and  to  create  further  interest  in  the  sale  of 
Defense  Stamps,  offered  $25  in  stamps  as  prizes  for  the 
best  slogans  beginning  "I  Like  Beverly  Dairies  Farm 
Fresh  Dairy  Products  because  .  .  ." 

Admission  to  the  show  was  by  invitation 
only.  To  obtain  admission  cards,  children  had 
to  write  to  Beverly  Dairies,  whose  drivers  per- 
sonally delivered  the  cards. 

Desiring  to  give  the  Party  an  "adult  flavor," 
Harris  suggested  the  kiddies  wear  their  "Sunday 
best"  and  attend  in  couples.  "It  was  a  great 
sight  to  see  the  little  boy  and  girl  couples 
arriving  at  the  theatre,"  he  says. 

Set  up  in  the  lobby  was  a  bar  at  which 


Pictorial  glimpses  of  Ed  Harris'  Kiddie  Party. 
Top:  Glendale's  mayor  presents  "key  to  the  citv" 
to  starlets  of  Producers  Releasing  Corporation's 
"Reg'lar  Fellers,"  who  appeared  in  person  with 
the  showing  of  the  film.  Bottom:  On  the  stage 
one  of  three  winning  couples  (left)  modestly 
share  in  receiving  Defense  Stamps  in  contest. 


Beverly  Dairies  milk  products  were  served. 
Toasts — milk  toasts — were  imbibed  by  the  youth- 
ful celebrants.  A  4-year-old  "milkman"  super- 
vised the  bar. 

With  the  party  scheduled  to  start  at  10  a.m. 
crowds  began  to  line  up  at  8.  By  9  o'clock  they 
were  lined  four  abreast  clear  around  the  block, 
with  over  a  dozen  policemen  maintaining  order 
and  guarding  the  children. 

Harris  sums  up  the  results  of  the  Party  thusly: 
"They  were  gratifying  to  all  concerned.  The  Beverly 
Dairies  obtained  valuable  goodwill  and  new  customers; 
the  U.  S.  Treasury  received  benefits  through  the  De- 
fense Stamp  angle;  we  spread  the  value  of  American- 
ism and  thrift  among  our  Youth;  a  stronger  respect 
for  the  theatre  was  cemented;  moviegoers  for  To- 
morrow were  created.  In  planning  this  show,  we  also 
obtained  the  goodwill  of  parents  who  appreciated  the 
fact  that  we  went  out  of  our  way  to  make  their 
children  happy  during  the  present  emergency." 

Victory  Pledges  (promises  to  buy  Defense 
Stamps  regularly),  were  mailed  to  President 
Roosevelt. 

You  may  not  be  able  to  duplicate  Harris' 
activities  in  every  way,  but  in  them  you  have 
the  basic  material  to  launch  a  Kiddie  Party  of 
your  own.  And  never  has  the  occasion  been 
more  appropriate  for  such  a  gesture  than  right 
now. 


Odd  Pictorial  Contest  Planted  by 
Burgess  Waltmon  on  'Playmates' 

An  odd  pictorial  contest  which  tied  in  with 
"Playmates"  was  set  with  a  local  newspaper  bv 
Manager  Burgess  Waltmon  of  the  Princess 
Theatre,  Columbus,  Miss. 

Basis  of  the  competition  was  a  picture  series 
of  strange  playmates,  such  as  a  pigeon  riding 
on  a  dog's  back,  a  kitten  and  a  dog,  chickens 
and  a  cat  eating  out  of  the  same  plate,  and  a  cat 
mothering  a  baby  alligator.  This  tied  in  well 
with  the  strange  playmates  in  the  picture — Kay 
Kyser  and  John  Barrymore. 


A 


Those  fragments  of  a  shattered  mirror  can 
be  put  to  work  to  produce  a  novel  as  well  as 
attractive  display.  The  scraps  of  mirror  may 
be  mounted  on 
cutout  letters  to 
create  a  dazzling 
effect.  There's 
a  n  illustration 
of  how  the  let- 
ters are  given  a 
"spangle"  effect 
in  the  diagram 
at  the  right. 

Make  the  let- 
ters 4  feet  or 
smaller.  After 
they  have  been 
properly  cut, 

you  coat  the  front  surface  with  textone  about 
a  quarter-inch  thick.  The  mirror  scraps  are 
then  pressed  down  into  the  coating.  Be  sure 
the  textone  covers  the  edges  of  the  mirror 
scraps  to  insure  durable  adhesion.  The  pieces 
of  mirror  should  be  broken  into  irregular  frag- 
ments not  larger  than  about  3  by  5  inches  in 
size,  for  a  4  foot  letter. 

An  added  feature  especially  effective  for 
night  display  is  to  use  an  automatic  color  wheel 
flood  or  spotlight  to  reflect  multi-color  light. 

Two  added  notes :  the  use  of  the  adhesive  for 
holding  the  mirrors  makes  it  possible  to  sal- 
vage pieces  of  wall  board  for  the  cutout  letters 
— you  can  use  many  of  those  which  have  done 
previous  service  in  outside  displays.  Also,  the 
textone  may  be  tinted  to  any  desired  hue  by 
using  water  color,  and  metallics  may  be  sprin- 
kled on  this  ground  for  added  spectacle. 


The  fact  that  cutout  letters  for  marquee  dis- 
play are  rarely  used  more  than  once  makes  it 
imperative  that  economy  be  practiced  in  making 
the  titles  or  star  names  for  the  display  of 
which  the  cutouts  are  designed.  First  factor 
in  effecting  economy  in  the  matter  or  material 
is  to  use  a  style  of  letter  that  requires  the  least 
amount  of  board. 

The  illustration  below  shows  such  style  of 
letter  as  will  work  best  both  for  display  and 
economy  of  material.  This  half-block  letter 
also  is  desirable  because  of  greater  ease  of 
accurate  cutting.  The  curves  of  other  styles 
make  such  letters  difficult  to  produce  with  the 
cutting  knife. 


The  diagram  shows  how  a  sign  that  will 
stretch  to  18  feet  in  length  can  be  cut  from  a 
piece  of  board  4  by  10.  The  crosses  between 
letters  indicate  the  small  proportion  of  waste 
results  when  this  type  of  lettering  is  used. 


Timely  GWTW  Campaign 

Prominent  local  debutantes  sold  Defense 
Stamps  in  the  lobby  of  Shea's  Great  Lakes, 
Buffalo,  as  a  highlight  of  Charles  B.  Taylor's 
campaign  for  "Gone  With  the  Wind."  Mayor 
Kelly  bought  the  first  batch,  with  resultant 
fine  publicity  breaks.  A  radio  contest  offered 
prizes  to  listeners  able  to  compile  the  greatest 
list  of  words  from  letters  in  the  title.  Copies 
of  the  Photoplay  Study  Guide  were  sent  to 
principals  and  history  teachers  of  one  hundred 
high  and  public  schools.  A  complete  tie-up 
was  effected  with  a  large  five-and-dime  store  in 
which  photos  of  Clark  Gable  were  placed  on 
counters  and  guest  tickets  offered  as  prizes. 


NT  PAGE  FURY  FOR  YOUR  MARQUEE! 


Every  American  will  want 
to  see  this  story  of 

JAPAN'S  DOUBLE  DECADE  OF  DOUBLE  DEALING! 


TO  SEE  How  Japs 

planned  for  years  to 
stab  U.  S.  in  the  back! 


TO  SEE  How  Jap 

militarists  played  their 
filthy  game  of  treachery ! 


TO  SEE  How  Japs      TO  SEE  How  Japan 


repaid  kindness  with 
ruthless  murder! 


i 


trafficked  in  horror 
to  frighten  the  worl 


ISINC  SUN 


*1 


Universal^  White  Hot  Special! 

-  HOW  BOOKING  J&fS* 

World  Premiere,  Keith  Theatre,  Baltimore! 


cro^ 


Page  18 


SHOWMEN'S    TRADE  REVIEW 


March  28,  1942 


n 


Before  December  7,  last,  the  possible  box- 
office  appeal  of  a  picture  labeled  "Nazi  Agent" 
would  have  been  a  matter  of  conjecture.  In 
some  spots  it  might  have  done  well,  in  many 
others  it  might  have  gone  just  as  far  in  the 
other  direction.  One  couldn't  be  sure.  But 
things  have  changed  since  Pearl  Harbor — we're 
in  the  war  now,  and  pictures  concerning  the 
international  situation,  both  fictional  and  docu- 
mentary, have  wider  appeal  than  formerly.  Thus 
"Nazi  Agent,"  with  its  timely  story,  is  appro- 
priate screen  fare  right  now,  and  should  make 
money  for  the  exhibitor  who  takes  advantage 
of  its  timeliness  in  his  selling  campaign. 

It  is  true  that  the  film's  principal  players — 
Conrad  Veidt  and  Ann  Ayars — are  not  as  popu- 
lar at  the  box-office  as  some  of  the  better- 
known  stars.  But  once  you  get  people  in  to  see 
them,  their  performances  will  make  a  lasting 
impression.  That  job  of  "getting  'em  in,"  of 
course,  is  comparatively  easy  when  you  have 
the  "names"  to  place  on  your  marquee ;  when 
you  haven't,  even  though  the  picture's  quality 
is  high,  you've  got  to  rely  on  showmanship — 
smart  showmanship^-to  keep  that  ticket  ma- 
chine clicking.  And  that's  the  fun  and  excite- 
ment of  this  business :  to  accomplish  the  seem- 
ingly impossible ;  to  make  a  box-office  triumph 
out  of  a  picture  which,  with  less  skillful  han- 
dling, would  be  a  failure. 

But  don't  misunderstand  us.  Just  because 
"Nazi  Agent"  lacks  star  names  is  no  sign  it  is 
completely  devoid  of  pulling  power.  Just  bear 
in  mind  what  we  told  you  concerning  its  time- 
liness. That  factor,  we  would  say,  is  practicallv 
as  important  as  star  appeal  right  now,  and  it 
will  do  a  lot  toward  bringing  the  public  to  your 
theatre.  So  apprise  your  patrons  of  it  by  means 
of  thorough  exploitation. 

USE  THESE  'WARNING'  STUNTS 

Utilization  of  the  "warning"  stunts  out- 
lined here  will,  because  of  their  timeliness 
and  importance,  not  only  tie  up  your  picture 
with  various  "don't"  appeals  of  the  govern- 
ment but  will  also  bring  the  attraction  to 
the  attention  of  a  large  number  of  people. 

First,  of  course,  there  is  the  "don't  talk" 
campaign  which  is  already  in  progress.  Tie 
up  with  it  by  distributing  a  herald,  on  the 
cover  of  which  is  a  warning  to  "hush!  a  slip 
of  the  lip  may  sink  a  ship!"  Inside  you  can 
use  appropriate  follow-up  copy  and  cuts  to 
advertise  "Nazi  Agent."  A  good  design  for 
your  herald  cover  has  already  been  prepared 
for  you  by  MGM.  To  get  it,  simply  order 
mat  No.  100-EB  from  your  exchange. 

Maybe  you  could  get  warning  signs  made 
up,  including  a  plug  for  the  picture,  to  be 
displayed  in  local  defense  factories.  On  the 
other  hand,  perhaps  you  can  obtain  copies 
of  warning  signs  already  on  display  and  use 
them  in  your  lobby  as  a  background  for  a 
large  setpiece  announcing  the  forthcoming 
engagement  of  the  film. 

A  series  of  four  striking  illustrations  which 


A  Short,  Punchy  and  Timely 
Title  Gives  You  the  Basis  for 
Patron-  Pulling  Exploitation 

may  be  used  as  stickers,  teaser  ads,  and  when 
enlarged,  as  lobby  display  cards  or  snipes 
for  poles,  are  also  available  from  MGM  on 
mat  No.  100-ED.  Choose  the  method  you 
believe  to  be  most  effective,  then  let  these 
illustrations  work  for  you.  They'll  arouse 
much  curiosity. 

DEFENSE  BONDS  AS  PRIZES 

As  prizes  for  whatever  contests  you  may  care 
to  conduct  during  your  campaign  on  "Nazi 
Agent,"  offer  Defense  Bonds  and  Savings 
Stamps.  You'll  be  helping  your  government, 
you'll  be  drawing  attention  to  the  picture,  and 
you'll  be  winning  goodwill  for  your  theatre. 

TIE  UP  WITH  ART  CLASSES 

Students  of  school  art  classes  might  be  per- 
suaded to  sketch  their  impressions  of  a  Nazi 
agent.  Other  students  could  suggest  timely 
slogans  which  could  be  incorporated  into  patri- 
otic posters  designed  by  the  artists.  The  winning 
posters  could  be  displayed  in  your  lobby. 

STENCIL  THE  SIDEWALKS 

If  you  can  get  the  permission  of  city  officials, 
stencil  the  sidewalks  with  footprints,  placing 
each  part  of  the  title  in  each  part  of  every  pair 
of  footprints.  Make  sure  that  the  "prints"  point 
in  the  general  direction  of  your  theatre. 

LOOK  AT  THE  SPOT 

One  of  the  highlights  of  mat  No.  100-EF, 
available  for  use  as  a  teaser  throwaway,  is  a 
reverse  drawing  of  Conrad  Veidt.  Imprinted 
over  it  in  white  letters  is  this  copy:  "This 
man  carries  the  mark  of  Cain."  There  is  too 
much  black  in  the  sketch,  we  believe,  to  make 
it  adaptable  to  the  stunt  we  have  in  mind. 
But  if  your  artist  uses  it,  or  even  a  regular 
photograph  of  Veidt,  as  a  model  for  a  re- 
verse black-and-white  sketch  of  the  actor, 
you  can  use  the  sketch  for  that  old,  but 
always  effective  gag  of  inducing  the  holder 
to  look  at  the  spot  on  the  nose,  count  to 
fifty  without  batting  an  eyelash,  then  look 
at  a  light-colored  wall  or  the  sky  and  see  the 
"Na#i  Agent."  People  can  pull  the  gag  on 
their  friends.  The  cost  of  such  a  stunt  should 
be  practically  negligible  when  computed  with 
the  interest  and  curiosity  it  creates. 

PHILATELISTS'  DISPLAY 

In  one  of  his  dual  roles,  Conrad  Veidt's  avo- 
cation is  stamp-collecting,  and  the  collection  used 
in  the  picture,  according  to  the  "It's  True"  car- 
toon in  the  press  book,  is  authentic  and  worth 
a  quarter  million  dollars.  Many  local  philate- 
lists will  be  interested  in  this  fact,  and  publi- 
cizing it  will  bring  them  in.  Why  not  arrange 
a  tiein  whereby  collectors  display  their  collec- 
tions in  your  lobby? 

GIVE  ANN  AYARS  BUILD-UP 

Although  she  appeared  in  only  one  pic- 
ture ("Dr.  Kildare's  Victory")  prior  to  her 
assignment  to  the  feminine  lead  in  "Nazi 


Screenplay  by  Paul  Gangelin  and  John  Meehan,  Jr. 
Based  upon  an  idea  by  Lothar  Mendes.  Director,  Jules 
Dassin.  Producer,  Irving  Asher. 


Agent,"  high  hopes  are  held  for  the  screen 
future  of  Ann  Ayars.  You  should  therefore 
arrange  a  proper  introduction  of  this  new 
screen  personality  to  your  patrons.  Get  sev- 
eral attractive  stills  of  her  and  display  some 
in  windows,  distribute  others.  Also  get 
dramatic  stills  in  which  she  is  prominent  and 
place  them  around  a  large  cut-out  blowup  of 
a  "straight"  pose,  hailing  MGM's  newest  star 
and  pointing  to  the  fact  that  her  first  impor- 
tant role  is  in  "Nazi  Agent." 

IT'S  WORTH  A  TRY 

We  don't  know  how  far  you'll  get  with  this 
suggestion,  but  in  view  of  this  nation's  all-out 
war  effort,  it's  worth  a  try.  Suppose  you  ar- 
range a  private  screening  for  city  officials,  the 
newspaper  editor  and  those  people  donating  their 
services  to  war  activities.  Perhaps  you  can  get 
endorsements  from  these  spectators  which  could 
be  used  in  your  ads  or  in  a  lobby  display.  The 
newspaper  editor  might  also  be  inspired  to  write 
a  timely  editorial  based  on  the  picture.  We  are 
not  assuring  you  that  you  will  succeed,  but 
there's  no  reason  why  you  shouldn't  try.  Cer- 
tainly those  involved  should  be  more  receptive 
now  than  at  any  other  time. 

TIE  IN  WITH  HEADLINES 

Use  current  newspaper  headlines  as  back- 
grounds for  lobby  displays.  If  possible,  use 
red-type  overprints  on  certain  editions  of  the 
newspaper  shortly  in  advance  of  your  open- 
ing. Incidentally,  there  is  enough  material 
in  the  press  book  to  aid  you  in  preparing  a 
special  "sensational"  tabloid  herald. 

MAKE  AN  EXCITING  FRONT 

An  ingenious  artist  and  house  carpenter  should 
be  able  to  make  an  effective  cutout  of  the  24- 
sheet  for  your  marquee.  There  should  also  be 
a  display  of  dramatic  scenes  from  the  picture, 
as  well  as  widespread  usage  of  punch-packed 
catchlines.  To  accentuate  the  dual  role  of  Con- 
rad Veidt,  a  shadow-box  display  could  be  rigged 
up  wherein,  by  means  of  an  electric  motor,  one 
face  with  appropriate  caption  comes  into  view, 
then  the  other. 


Timeliness,  Drama  and  Suspense 

Timeliness,  plus  the  popular  entertainment  ele- 
ments of  drama  and  suspense,  are  the  attention- 
getting  factors  of  the  ad  above,  one  of  a  vari- 
ety of  excellent  layouts  prepared  by  MGM's  adver- 
tising department.  A  study  of  your  "Nazi  Agent" 
press  book  will  reveal  just  the  ad  you  need. 


March  28.  1942 


SHOWMEN'S    TRADE  REVIEW 


i'uf/e  19 


PRESENTS 


STICK  TO 
THE  RULES 


RESTRICTIONS  cn  materi- 
als for  manufacture  of  all 
t  kinds  of  equipment  and 
furnishings  have  focussed  a  grow- 
ingly  intense  spotlight  upon  ways 
and  means  and  methods  of  efficient 
maintenance.  It  is  to  the  credit  of 
manufacturers  and  dealers  in  the- 
atre equipment  that  there  is  a 
growing  volume  of  instruction 
and  advice  on  how  to  maintain 
equipment  to  keep  theatres  run- 
ning in  tip  -  top  shape  despite 
shortages  or,  at  best,  delays  in  the 
delivery  of  replacement  parts  or 
complete  units  necessary  to  opera- 
tion. There  can't  be  too  much 
good  advice  on  this  subject.  At 
the  same  time  it  seems  not  at  all 
amiss  at  this  moment  to  slip  in  a 
reminder  that  there  is  one  sure, 
reliable  book  of  rules  for  oper- 
ating and  maintaining  particular 

equipments.  This  source,  naturally,  is  the  information 
furnished  by  manufacturers  with  the  units  of  ap- 
paratus or  furnishings  they  sold  the  theatre,  or  the 
dealer  who  in  turn  sold  the  article  to  the  theatre. 

An  event  which  was  part  of  what  will  one  day  be 
regarded  among  the  most  exciting  periods  in  history — 
the  era  that  was  hastened  into  oblivion  by  war — comes 
back  to  mind.  That  period  of  expansion  of  industrial 
developments  produced,  among  other  glamorous 
achievements,  such  things  as  airplane  trips  around  the 
world.  What  flights  by  plane  around  the  world  have 
to  do  with  the  present  discussion  on  this  page  need  cause 
no  further  wonder.  Because  the  connection  is  simply 
that  one  of  the  round-the-world  flyers,  and  himself  a 
prominent  figure  of  the  film  industry,  said  that  the 
whole  business  was  very  simple.  Howard  Hughes  is 
referred  to — and  at  a  gala  occasion  honoring  him  for 
his  deed,  he  said  that  all  there  was  to  it  was  that  he  and 
his  colleagues  "read  the  book  of  instructions  delivered 
with  the  plane,  and  followed  directions." 

Now  whether  it's  airplanes  or  projection  lamps,  or 


A  MONTHLY 

Section 

THEATRE 
EQUIPMENT 

and 

MAINTENANCE 


carpet,  the  people  who  manufactured  the  article  know 
best  how  it  is  to  be  used. 

This  operating  data  is  especially  important  in  con- 
nection with  the  operation  of  the  more  critically- 
adjusted  mechanical  and  electrical  units  such  as  pro- 
jectors, projector  lamps,  rectifiers,  generators,  air  con- 
ditioning machinery,  curtain  control  motors,  etc. 
Nothing  short  of  precise  procedure  as  indicated  in  the 
manufacturer's  instructions  will  suffice. 

For  proper  maintenance  and  operation  of  your 
equipment,  therefore,  we  recommend  that  every  thea- 
tre prepare  an  inventory  of  all  the  apparatus,  the  name 
of  its  manufacturer,  serial  or  model  numbers.  If  there 
is  not  at  hand  a  copy  of  the  instructions  originally  de- 
livered with  the  article,  write  the  manufacturer  or 
contact  your  supply  dealer  for  information  as  to  how 
you  may  obtain  a  copy  of  the  "rule  book"  issued  with 
the  particular  unit  of  equipment.  When  you  get  the 
data  all  together,  see  to  it  that  periodic  check  is  made 
to  ascertain  that  the  equipment  is  being  operated  and 
cared  for  in  accordance  with  the  rule  book. 


Page  20 


SHOWMEN'S    T  R  A  D  E    R  E  V  I  E  \Y 


March  28.  1942 


Offer  Plan  for  Auxiliary  Lighting  System 


Study  of  Theatre  Requirements 
and  Available  Equipment 
Forms  Basis  for  Efficient  Plant 

As  a  result  of  a  study  of  special  require- 
ments of  theatres  and  the  available  equipment, 
a  comprehensive  plan  for  the  installation  of  an 
efficient  auxiliary  lighting  system  has  been 
placed  at  the  disposal  of  theatremen  by  the 
Civilian  Defense  Council  of  the  City  of  Port- 
land, Ore. 

The  system  recommended  by  the  committee 
to  work  out  detailed  plans  for  such  installa- 
tions "have  been  placed  in  operation  by  many 
Portland  theatres  and  are  proving  practical  as 
well  as  inexpensive  to  install,"  STR  has  been 
informed  by  H.  B.  Sobottka,  manager  of  the 
Paramount  Theatre  in  the  Oregon  city,  and  a 
member  of  the  Committee  for  Theatre  De- 
fense. 

The  following  outline  of  equipment  necessary, 
methods  of  installation  and  maintenance,  are 
quoted  from  the  comprehensive  bulletin  issued 
by  the  CDC  of  Portland: 

Storage  Batteries  Best 

Inasmuch  as  batteries  or  gasoline-powered 
generators  are  the  only  two  means  of  power 
supply  in  the  event  the  regular  source  fails, 
it  is  obvious  that  batteries  should  be  selected 
due  to  the  low  cost  of  installation  and  upkeep. 
Therefore,  this  bulletin  is  based  on  electrical 
energy  supplied  by  battery  or  batteries. 

Batteries  must  be  new,  of  lighting  service  or 
automobile  type,  of  not  less  than  six  volts,  and 
with  not  less  than  one  hundred  (100)  amperes 
hour  discharge  rating.  Where  long  runs  are 
required  for  the  wiring  of  lights," it  will  be 
necessary  to  install  two  or  more  six  (6)  volt 
batteries  to  maintain  the  line  voltage  and  effi- 
ciency of  the  lighting  system.  Your  voltage  loss 
is  approximately  one  (1)  volt'  drop  per  100 
lineal  feet  of  No.  12  wire  on  a  20  ampere  load. 
Hence,  your  battery  capacity  must  compensate 
for  this  loss.  (A  sealed-beam  driving  light  has 
approximately  a  seven  (7)  ampere  load.  A 
6-8  volt,  25  watt  lamp  likewise  draws  approxi- 
mately seven  (7)  amperes.)  Therefore,  figure 
amperage  load  that  the  batteries  will  have  to 
carry  and  install  sufficient  additional  batteries 
to  burn  lights  at  capacity  for  a  minimum  period 
of  two  hours.  This  can  be  accomplished  by 
connecting  the  batteries  in  parallel  insofar  as 
load  is  concerned.  (Each  battery  has  100  am- 
pere hours.  Hence,  if  entire  system  uses  a  total 


of  50  amperes,  then  a  single  battery  will  hold 
capacity  for  two  hours.  Note  amperage  load 
above  on  lamps,  from  which  you  may  figure 
total  load. ) 

Batteries  must  be  placed  in  an  accessible  loca- 
tion. Wherever  feasible,  batteries  and  control 
switch  should  be  permanently  installed  in  pro- 
jection booth.  Batteries  must  be  equipped  with 
approved  type  wing  nut  or  bolted  type  terminals. 
(This  is  to  prevent  disconnection  by  accident 
or  the  moving  of  battery.) 

Wiring  from  batteries  must  be  of  not  less 
than  No.  12.  U.  S.  standard  gauge,  double- 
rubber  covered  copper  wire.  Stranded  or  lami- 
nated wire  is  preferred  if  obtainable,  although 
not  essential.  Maximum  amperage  load  for 
No.  12  wire  is  23  amperes.  If  load  is  heavier, 
it  is  necessary  to  use  a  heavier  wire. 

Batteries  must  be  serviced  and/or  recharged 
at  least  once  every  60  days,  unless  an  approved 
type  battery  charger  is  installed  to  maintain 
battery  efficiency  at  all  times.  In  the  event  a 
battery  is  removed  for  re-charging  or  servicing, 
a  service  battery  MUST  replace  it. 

An  approved  type  hydrometer  and  filler  shall 
be  provided  and  the  batteries  shall  be  tested  at 
least  once  each  week.  Proper  recordings  should 
be  kept  on  the  card  provided  for  that  purpose. 
Inspect  and  run  a  test  on  this  Emergency 
Auxiliary  Lighting  equipment  daily. 

Provide  enough  spare  lamps  and  sealed-beam 
driving  lights  to  make  100  per  cent  replacement 
in  case  of  necessity.  Proper  identification  of 
this  equipment  must  be  plainly  designated  so 
that  6-8  volt,  25  watt  lamps  will  not  be  mis- 
taken for  120-125  volt  lamps  and  burnt-out 
by  mis-use.  All  wiring  must  be  run  overhead 
and  properly  supported  to  prevent  accidents  by 
tripping  and  to  prevent  any  tampering. 

A  porcelain-base,  double-pole,  single-throw 
knife  switch  of  ample  capacity  shall  be  installed 
on  the  wall  in  a  visible  and  accessible  location, 
as  near  the  battery  or  batteries  as  possible. 
This  switch  is  to  close  the  Emergency  System 
and  to  be  the  ONLY  switch  on  the  entire 
system. 

This  Emergency  Auxiliary  Lighting  control 
switch  shall  be  properly  identified  by  a  sign 
placed  directly  over  or  under  this  switch  to  read 
as  follows:  EMERGENCY  AUXILIARY 
LIGHTING  CONTROL  SWITCH.  Emer- 
gency Auxiliary  Lighting  System  must  be 
fused  at  the  switch  and  be  of  ample  capacity 
to  carry  the  required  amperage  for  theatre  load. 

Provide  one  or  more  approved  type  sealed- 
beam  driving  lights  as  required,  depending  on 
the  size  of  the  auditorium  proper  to  be  lighted. 
(Do  not  use  fog  or  spot  lights,  as  these  lights 
are  too  directional  and  do  not  give  the  required 


New  Tools  for  Better  Projection  Boon  to  Capitol 


Installation  of  new  pro- 
jection and  sound  equip- 
ment proved  a  welcome 
improvement  in  the  en- 
joyment of  pictures  to 
patrons  of  the  Capitol 
Theatre,  Canton,  III.  It 
also  was  a  source  of  sat- 
isfaction to  the  owner- 
manager  of  the  Capitol, 
Charles  Kuchan,  who  is 
seen  above  surveying  the 
new  booth  layout  of  his 
theatre.  The  new  equip- 
ment, supplied  and  in- 
stalled by  National  Thea- 
tre Supply  Co.,  Chicago 
branch,  of  which  R.  W. 
Dassow  is  the  manager, 
includes  Simplex  E-7 
projectors. 


spread  or  floor  of  light  beam.)  These  sealed- 
beam  lights  should  be  located  in  the  booth,  or 
preferably  on  the  outer  front  wall  of  the  pro- 
jection room  and  should  be  permanently  focused 
on  area  desired. 

When  only  one  sealed-beam  light  is  required, 
this  light  shall  be  focused  on  the  lower  portion 
of  the  screen,  which  will  reflect  light  into  the 
auditorium  and  also  light  up  your  stage  for  im- 
promptu entertainment.  Where  two  or  more 
lights  are  required,  one  of  these  lights  shall 
be  focused  or  trained  on  the  center  portion  of 
the  screen.  The  other  light  shall  be  trained  or 
focused  on  the  stage  proper  to  provide  light 
for  an  impromptu  show  or  entertainment,  thus 
serving  two  purposes. 

It  will  be  necessary  to  improvise  a  mounting 
to  hold  the  sealed-beam  driving  lights.  This 
can  be  done  by  using  an  ordinary  funnel  in 
which  to  set  the  light  with  tabs  cut  into  funnel 
with  a  tin  snip,  which  can  be  bent  over  light  to 
hold  in  place  ...  or  an  improvised  box  of 
ordinary  wood  will  hold  the  light. 


J.  P.  H  arris  Theatre 
Set  to  Open  April  4th 

The  tradition  as  well  as  the  name  of  the  late 
Senator  John  P.  Harris  will  be  honored  with 
the  opening  of  the  Harris  Amusement  Com- 
pany's elaborate  new  theatre  in  Pittsburgh  on 
Saturday,  April  4th. 

The  man  whom  the  industry  honors  as  the 
pioneer  exhibitor  (having  opened  the  first  all 
motion  picture  theatre)  from  the  moment  of 
his  first  acquaintance  with  it,  regarded  the 
motion-picture  as  entertainment  "for  the  masses 
rather  than  a  selected  few."  This  principle  he 
adhered  to  in  the  launching  of  the  company 
which  later  was  to  become  one  of  the  most 
famous  organizations  in  the  amusement  indus- 
try in  this  country. 

Carrying  on  the  tradition,  the  Harris  com- 
pany will  open  the  New  J.  P.  Harris  Theatre 
to  the  public  at  10  a.m.,  without  "previews"  or 
provision  for  special  guests.  Thus  will  be 
observed  the  same  procedure  instituted  by  J.  P. 
Harris  when  he  opened  his  first  combination 
vaudeville  and  picture  house — the  Harris  Thea- 
tre on  Diamond  Street,  and  one  of  the  most 
successful  theatres  Pittsburgh  ever  has  known. 
The  Harris  was  opened  in  1911,  the  opening 
being  at  10  o'clock  in  the  morning. 

The  new  theatre  wTill  be  officially  dedicated 
during  the  regular  performance  at  about  8 :30 
p.m.  that  evening  with  a  short  ceremony  by 
Mayor  Cornelius  D.  Scully  of  Pittsburgh  and 
Senator  Frank  J.  Harris. 

The  J.  P.  Harris  Theatre,  which  replaces 
the  Alvin  Theatre,  is  a  completely  new  struc- 
ture built  as  a  memorial  to  the  founder  of  the 
Harris  Amusement  Co.  It  was  designed  by 
John  and  Drew  Eberson,  theatre  architects  of 
New  York.  Constructed  entirely  of  steel  and 
concrete,  the  building  was  planned  with  the 
view  of  making  safety  of  design  a  paramount 
factor.  It's  construction  was  started  before  the 
institution  of  priorities,  and  it  will  take  its 
place  as  among  the  last  of  the  theatres  built 
without  restrictions  imposed  on  materials  due 
to  the  defense  program. 


Lucas  Circuit  Opens  New  Link 

Blue  Island,  111. — The  Coral  Theatre,  newest 
link  in  the  Lucas  Theatre  Circuit,  opened  here 
recently.  The  house  seats  1,010  persons  and  has 
parking  room  for  1,000  automobiles.  Undersea 
scenes  are  the  dominant  motif  of  the  decorative 
scheme  which  was  executed  by  Martin  Ziegner 
of  the  H.  R.  Teichert  Studios. 


March  28,  1942 


SHOWMEN'S    T  R  A  D  E 


R  E  V  I  E  \\ 


Page  21 


Booth  Organization  to  Meet  Emergency 


Proper  Equipment  and  Good 
Working  Plan  for  Protection 
Adds  to  Patron  Confidence 

With  the  present  series  of  war  emergency 
activities  causing  theatre  audiences  to  be  some- 
what jittery  and  inclined  to  undue  excitement 
from  even  minor  causes,  it  is  advisable  to  take 
every  possible  precaution  against  any  happen- 
ing that  might  interfere  with  the  smooth  pres- 
entation of  theatre  programs.  In  the  great 
majority  of  theatres  the  projection  room  is  the 
one  spot  from  which  complete  supervision  of 
show  presentation  is  possible.  Aside  from  ex- 
traneous causes,  such  as  power  failure,  etc., 
the  men  in  the  projection  room,  if  properly 
instructed  and  supervised  by  the  management, 
can  best  handle  the  minor  and  major  causes 
that  might  prove  disturbing  to  an  easily  ex- 
citable audience. 

One  of  the  best  handled  projection  ruoms  in 
the  country  is  the  Paramount,  New  York  City, 
which  enjoys  the  personal  supervision  of  Harry 
Rubin,  Director  of  Projection  for  Paramount. 
Admittedly  the  equipment  here  is  superior  to 
that  of  most  houses  but  the  rules  set  forth  by 
Mr.  Rubin  for  the  conduct  of  operators  and 
the  special  precautions  he  has  taken  for  safety 
in  all  emergencies  are  well  worth  duplication, 
in  proportion  to  the  units  of  equipment  and 
personnel  of  your  particular  operation,  in  every 
theatre.  Following  is  an  excerpt  from  one  of 
Harry  Rubin's  recent  bulletins  : 

"Additional  emergency  equipment  and 
provisions  made  to  handle  the  present  war 
situation: 

Rubber  gloves  have  been  furnished  for 
use  in  handling  electric  circuits. 

Asbestos  gloves  have  been  furnished  for 
use  in  handling  objects  that  are  hot  and  as 
a  protection  against  flames. 

A  radio  is  installed  to  enable  any  broad- 
cast information  to  be  transferred  to  the 
theatre  sound  system. 

A  microphone  with  its  switch  and  vol- 
ume control  is  installed  back  stage,  permit- 
ting announcements  to  the  audience  from 
that  location. 

A  battery  operating  record  player  has 
been  provided  for  use  in  entertaining  crowds 
in  the  lobby  or  elsewhere  in  the  theatre. 

The  stage  manager  is  furnished  with  bat- 
tery operated  portable  lamps  and  a  battery 
operated  portable  public  address  system. 
Even  in  event  of  complete  loss  of  electric 


SAFETY  BEGINS  IN  LOBBY 

Rubber  matting  installations  cannot  be  read- 
ily replaced,  so  the  greatest  of  care  must  be 
exercised  in  the  maintenance  of  such  matting 
materials  that  are  now  in  use.  Those  thea- 
tres having  this  type  of  floor  covering  can 
claim  possession  of  a  most  useful  and  pro- 
tective installation — provided  the  matting  is 
in  good  condition. 

Among  the  many  cases  in  which  theatres 
have  had  to  pay  damages  by  decision  of  the 
courts,  are  those  in  which  falls  by  patrons 
were  due  to  breaks  or  holes  in  the  covering 
of  the  floor.  Guard  against  this  by  eternal 
vigilance  over  the  installation  and  also  the 
methods  used  by  the  janitorial  staff  in  clean- 
ing the  rubber.  No  caustics  or  lye  should 
be  used  in  solutions  for  cleaning  the  mats. 
Water  and  a  mild  soap  may  be  used,  pro- 
vided the  soap  is  thoroughly  washed  off  with 
clear  water — and  the  floor  or  recesses  should 
be  thoroughly  dried  before  the  matting  is 
replaced. 


power  these  items  will  permit  the  stage 
show  to  continue. 

Additional  pails  of  sand  have  been  pro- 
vided to  be  used  in  smothering  fires. 

In  the  event  of  an  "Alert"  or  Air  Raid: 
The  manager  will  notify  the  projection 
room. 

Under  no  circumstance  shall  the  per- 
formance be  interrupted  or  stopped  except 
upon  direct  orders  from  the  management. 

In  case  of  fire  in  the  projection  room : 

Drop  all  shutters  immediately. 

Shut  off  projector  motors  and  arc 
switches. 

Use  sand  immediately  to  smother  the 
blaze. 


The  use  of  extinguishers  is  NOT  REC- 
OMMENDED since  the  film  generates  toxic 
gases  in  burning  and  the  extinguisher  would 
only  add  a  further  amount  of  toxic  gases 
to  that  of  the  film. 

Avoid  inhaling  the  smoke  and  fumes  as 
far  as  possible." 

Eliminating  from  the  above  outline  such 
rules  as  are  not  adaptable  to  your  par- 
ticular situation  and  seeing  that  your  pro- 
jectionist staff  is  properly  trained  in  the 
execution  of  others,  and  equipped  to  carry 
out  the  duties  assigned,  m£y  prevent  serious 
property  and  personal  damage  at  some  fu- 
ture date. 


Conserve  Every  Material 
Necessary  to  Our 
Nation's  Victory 

Those  theatres  which  installed 


One-Kilowatt  Projection  Arc  Lamps 

know  the  meaning  of  true  economy. 

You  may  be  unable  to  procure  new  lamps  during 
the  war,  however 


THE 


nnTionm 


will  continue  to  offer  the  best  possible  parts  and 
repair  service  and  will  gladly  help  solve  any  of  your 
equipment  problems. 

"THERE'S  A  BRANCH  NEAR  YOU" 


Page  22 


SHO  W  M  E  N  "  S    TRADE    REVIEW  March  28,  1942 


Old  Theatre  in  Norwich  Turns  Into 
Thorough  Modern  Via  Renovation 


Before — the  old  proscenium,  above — and 
after  remodeling,  right. 


The  former  Broadway  Theatre  in  Norwich, 
Conn.,  itself  a  remarkable  transformation  when 
remodeled  from  an  old  opera  house  in  1927, 
has  become  thoroughly  up  to  date  by  means 
of  some  work  that  involved  decoration  chiefly, 
and  now  is  operating  under  the  Loew's  Thea- 
tres banner  with  its  name  revised  to  read : 
Loew's  Poli. 

The  old  theatre  has  had  a  career  of  many 
years.  Its  original  shell  housed  many  legit 
shows.  It  went  up-to-date  as  a  combination  mo- 
tion picture  and  stage  show  theatre  in  1927, 
when  taken  over  by  new  operators  and  thor- 
oughly redecorated  and  renovated  under  the 
planning  and  supervision  of  Charles  E.  "Chick" 
Lewis,  editor  and  publisher  of  this  trade  journal, 
who  at  that  time  was  engaged  in  theatre  circuit 
operation.  The  opera  house  was  given  the  new 
name  of  The  Broadway  Theatre — as  well  as  a 
thorough  "face-lifting"  and  modernization  to 
bring  it  into  line  with  the  then  popular  style 
of  colorful  playhouses  catering  to  patrons  of 
the  films. 

Moskowitz  Supervises  Work 

The  Broadway  was  under  the  operation  of 
Warner  Bros.,  until  about  the  first  of  this 
year,  when  Loew's  took  over.  The  house  was 
darkened  for  a  period  of  several  weeks,  during 
which  the  renovations  accomplishing  the  notable 
changes  for  the  modern,  observable  in  the 
"before  and  after"  views  reproduced  above, 
were  under  the  direct  supervision  of  Harry 
Moskowitz,  head  of  Loew's  Theatres  construc- 
tion department. 

The  Norwich  playhouse  serves  as  a  striking- 
example  of  the  things  which  can  be  done  in 
these  days  of  priorities  and  restrictions  on 
many  materials  commonly  considered  as  abso- 
lutely necessary  to  such  work  as  has  been  done 
for  the  better  in  this  case.  Wall  surfacing  mate- 
rials, such  as  bring  the  Loew's  Poli  up  to  date, 
may  be  had.  Fabrics  for  draperies,  paint  for 
decoration,  glass  blocks  for  wall  features — 
these  and  many  more  materials  which  permit  the 


Decoration,  minor  structural  alteration 
wrought  transformation  from  above,  to  left. 


architect  or  skilled  theatreman  to  transform 
out-moded  theatres  are  to  be  found  in  abundant 
supply.  So  long  as  there  is  need  and  disposi- 
tion to  renovate  theatres  by  decoration  and 
slight  structural  changes,  there  will  be  the 
means  of  doing  so. 

In  the  changeover  from  the  old  to  the  new, 
the  Norwich  house  was  given  a  new  hanging 
ceiling,  with  elimination  of  the  third  gallery 
formerly  used.  The  stage  boxes  were  removed 
and  window  features,  set  off  by  damask  hang- 
ings, used  for  decorative  purposes.  The  stage 
depth  was  reduced  about  one-half,  the  space  in 
front  being  used  to  provide  for  added  rows  of 
seats.  The  old  proscenium  may  be  observed  in 
the  photo  at  upper  left  in  the  forward  part  of 
the  auditorium.  Location  of  the  projection  room 
was  not  changed,  nor  were  there  any  other  very 
important  structural  alterations  —  the  entire 
transformation  (and  it  is  a  strikingly  effective 
one)  being  achieved  mainly  through  decoration 
and  the  installation  of  new  drapes,  carpets, 
equipment,  etc. 


Edwards  Building  $100,000  House 

Alhambra,  Calif. — Construction  work  has  be- 
gun on  the  new  $100,000  Santa  Anita  Theatre, 
20th  in  the  rapidly  growing  Edwards  chain. 
The  Arcadia  Theatre  which  was  recently  gutted 
by  fire  is  being  rebuilt. 


Rosenblatt  to  Rebuild  in  Watervliet 

Watervliet,  N.  Y. — Samuel  Rosenblatt,  owner 
of  the  Strand  Theatre,  destroyed  by  fire  recently, 
has  announced  plans  for  rebuilding  the  house 
completely. 


REMINDER — Check  Exit  Lights 

The  glass  and  the  metal  frames  around  the 
exit  lights  should  be.  carefully  cleaned  and 
thoroughly  inspected.  Arrange  to  tighten  the 
electrical  contacts. 


BELIEVE  IT— OR  NOT 

Many  theatre  projection  rooms  are  so  lo- 
cated that  delivery  of  films  must  be  accom- 
plished by  means  of  a  heavy  rope  and  hook 
or  by  a  lift.  This  is  one  of  those  "believe  it 
or  not's,"  that  really  happened  despite  years 
of  effort  to  get  architects  to  realize  a  pro- 
jection booth  was  really  necessary  and  not 
just  something  to  provide  for  after  plans  had 
been  drawn. 

Considering  the  situation  in  the  Philip- 
pines right  now,  from  where  most  of  our 
hemp  comes,  the  rope  you  are  now  using 
may  have  to  serve  for  a  long  while.  Inspect 
it  regularly  to  avoid  the  hazards  of  accidents. 
And  try  to  discourage  Junior  from  riding  up 
with  the  film  containers. 


Equipment  for  Theatre 
Cooling  Still  Available 

Thanks  to  the  ingenuity  and  resourcefulness 
of  manufacturers,  and  especially  those  con- 
cerns which  have  specialized  in  theatre  work, 
showmen  can  obtain  good  cooling  equipment 
for  installation  right  now.  Theatremen  whose 
cooling  equipment  is  far  below  par,  or  who 
lack  this  type  of  equipment,  therefore  had 
better  look  into  the  situation  and  set  things 
right  while  there  is  still  time  and  equipment 
available. 

One  of  the  companies  which  has  pioneered 
in  cooling  and  air  conditioning  for  theatres 
is  still  in  a  position  to  offer  units  of  various 
types  and  capacities  for  ventilation  and  cooling. 
This  concern,  United  States  Air  Conditioning 
Corporation  has  developed  equipment  for  special 
application  to  the  theatre  over  a  period  of  18 
years,  and  though  the  firm's  facilities  have  been 
converted  in  large  measure  to  war  work,  there 
is  sufficient  material  for  continuance,  for  a 
limited  time  at  least,  of  its  theatre-  equipment 
business. 

Blowers  for  a  straight  ventilation  job  which, 
in  many  theatres  (depending  on  particular  con- 
ditions) will  serve  to  make  the  auditorium  com- 
fortable ;  or  such  power  circulators  set  up  in 
conjunction  with  air  washers ;  or  package-type 
evaporative  cooling  units ;  apparatus  such  as  has 
been  installed  in  many  theatres  recently  opened, 
is  still  to  be  had. 


Point  Pleasant,  O.,  to  Have 
New  $75,000  Theatre 

Point  Pleasant,  Ohio — A  new  theatre  to  cost 
approximately  $75,000  will  be  built  here,  it  was 
announced  this  month.  Holly  H.  Hudson  is 
president  of  the  State  Amusement  Co.  which 
is  building  the  house ;  Homer  S.  Smith  is  vice 
president  and  Ross  N.  Filson  is  secretary- 
treasurer  and  will  also  manage  the  theatre.  The 
house  will  seat  700  persons.  The  city  is  the 
site  of  several  defense  industries. 


Lyric  and  Grand  Theatres, 
Huntsville,  Ala.,  Improved 

Huntsville,  Ala. — Improvements  costing  $40,- 
000  have  been  made  to  the  Lyric  and  Grand 
Theatres  here.  New  seats  and  new  carpets  were 
included  in  the  renovations  at  both  houses. 
They  remained  open  for  the  most  part,  while  the 
work  was  under  way. 


New  Theatre  Approved;  Another 
Is  Rejected  in  Norfolk,  Va. 

Norfolk,  Va. — The  city  council  has  approved 
a  permit  for  the  construction  of  one  theatre  but 
has  turned  down  an  application  for  another. 
The  theatre  approved  will  be  built  by  Robert 
Levine,  who  will  close  the  nearby  Plaza  Thea- 
tre when  the  new  building  is  completed. 


March  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  23 


Rapid  Labor  Tu  mover 
Puts  Stress  on  Plans 
for  Training  Porters 

The  armed  services  and  also  expanded  in- 
dustrial production  for  war  are  claiming  an 
increasing  number  of  theatre  employes,  espe- 
cially among  those  in  the  maintenance  depart- 
ment. One  seldom  thinks  a  great  deal  about 
these  essential  employes  until  they  leave,  when 
it  is  suddenly  realized  that  while  they  can  be 
conveniently  dispensed  with  for  a  day,  the  well 
trained  janitors  and  porters  are  almost  as 
necessary  as  the  projectionist  and  the  cashier 
to  the  smooth  operation  of  the  theatre. 

Turnover  among  this  type  of  employe  in 
normal  times  is  comparatively  slight.  Once  the 
cleaner  or  porter  has  been  properly  instructed 
in  his  duties,  he  can  generally  be  depended  upon 
to  follow  through  and  needs  only  supervision. 

However,  today  with  many  theatres  replac- 
ing their  porters  and  cleaners  more  frequently, 
a  few  reminders  on  efficiency  in  this  depart- 
ment should  be  kept  at  hand  so  as  to  be  able 
to  instruct  and  train  the  new  employe  how  to 
go  about  his  work  to  obtain  best  results. 
Simple,  but  essential,  rules  like  the  following 
should  be  enforced. 

Rags  used  for  cleaning  should  be  washed 
each  day  and  dried  so  that  they  may  be  used 
again.  A  rag  which  is  allowed  to  retain  its 
dirt  for  several  hours  will  rapidly  become 
quite  useless  as  a  cleanser. 

Detailed  Instructions  Necessary 

When  cleaners  start  mopping,  a  cupful  or 
handful  of  soap  powder  should  be  put  in  the 
pail — no  more.  Too  much  detergent  is  just  as 
bad  as  too  little.  Warm  water  alone  is  often 
sufficient,  especially  if  the  mop  is  clean. 

Instruct  cleaners  to  report  jagged  edges  on 
seats  or  rails  which  might  damage  patrons' 
clothing.  If  cleaners  are  doing  their  work 
thoroughly,  such  defects  will  be  corrected 
promptly,  before  any  damage  is  done. 

Consumable  supplies  should  be  stored  away 
and  inventoried  so  that  a  check  can  be  made 
of  every  item  used  from  month  to  month.  If 
the  manager  holds  the  cleaners  accountable  to 
him  for  the  material  they  use,  they  in  turn  will 
hold  their  jobs  accountable  to  themselves.  Care- 
ful check  of  cleaning  supplies  will  enable  you 
to  purchase  in  sufficient  quantities  to  obtain 
quantity  prices  and  discounts. 

Honesty  should  be  encouraged  among  em- 
ployes for  turning  in  lost  articles  which  they 
may  recover.  The  cleaner  who  returns  a  wallet  or 
pocketbook  to  the  office  without  extracting  any- 
thing often  will  be  rewarded  by  the  grateful 
patron,  but  at  any  rate  his  employer  should 
most  assuredly  commend  him. 

You,  on  your  part,  can  aid  the  employes  by 
providing  kit  boxes  containing  sufficient  quan- 
tities of  materials  and  tools  in  order  to  save 
their  time  walking  back  and  forth  from  the 
area  in  which  they  are  working  to  the  supply 
room. 

A  definite  cleaning  schedule  should  be  set 
up  and  closely  adhered  to.  If  the  work  is  done 
haphazardly,  certain  portions  of  the  theatre  may 
be  neglected  for  long  periods. 

Night  lights  should  be  provided  for  cleaners 
so  that  they  do  not  have  to  burn  whole  circuits 
of  lights  while  working.  These  night  lights  may 
either  be  portable  or  fixed,  but  they  should 
furnish  brilliant  illumination. 

Cleaners  should  be  instructed  to  cut  down  on 
the  liquid  soap  used  in  the  rest  rooms  by  dilut- 
ing it.  Anywhere  from  an  equal  amount  to 
twice  as  much  water  may  be  added  to  the  soan. 
Another  washroom  economy  for  them  to  ob- 
serve is  to  cut  down  on  the  quantity  of  paper 
towels  on  Saturday  and  Sunday  matinees. 
Children  are  inclined  to  be  profligate  with 
paper  towels  and  it  is  just  as  well  to  avoid 
the  waste,  by  keeping  temptation  out  of  their 
way. 


How  Available 

usAIRco  Cooling  Equipment 

Your  vital  need  for  cooling  equipment  should  be  given  first  con- 
sideration now — check  your  requirements  and  send  your  inquiries 
early.  For  18  years  usAIRco  has  served  the  Exhibitors  of  America 
with  dependable,  economical  equipment — guaranteed  as  to  ratings 
and  performance.  The  most  experienced  firm  in  theatre  cooling  is 
ready  to  serve  your  needs  with  the  tools  of  air  conditioning  or  a 
completely  engineered  system. 


BLOWERS 

4lRco  Bloats 

S deeded  de- 
e?erySUnW  engl" 
structea,^  opera- 

Hvered. 


•  filtered 

atres.  *  ,0<>  to  is  • 
ductioafrom^  ^ 

Delivers  to 

your  Prefn;  tiemen- 
^alueat^cost. 


adOQ„\b  Mats  itP?»- 


MB  DASHERS 

„lote  line  ot 

*?drf  double 
single  aIjf    a  size 

for 


rn 


EPUIPM1HT 


.    r aid  Water  Coolms 
c     ,  Ait ushers  for Cold 
Double  Stage  A- 


1    COOUNG  UNITS 

ire        ■     uve  best  of 

■&       ■     «sure  the 

JR       J  loWrooTfre?bair 

d  So^lV  ensiled 

u  A  cooled,  ^et,ed0fiastallatio°5- 
W.  protd  ia  Aousaads  o£ 


WRITE  OR  WIRE  TODAY 

You  should  be  in  for  a  big  Sum- 
mer business — says  one  source 
of  news — "Because  there  will 
be  less  goods  to  buy,  Americans 
may  spend  more  money  on 
movies  and  other  amusements." 
Your  commodity — Entertain- 
ment— is  one  commodity  that 
people  still  can  buy.  Attract  the 
trade  with  the  Best  in  Comfort 
Cooling  —  usAIRco's  equip- 
ment and  system — Low  in  first 
cost,  low  in  daily  operating 
cost.  Write  or  wire  today  for  de- 
tails on  profit  making  usAIRco 
equipment. 


UNITED  STATES  A'*  CONDITIONING  CORPORATION 

Manufacturers  of  HEATING,  COOLING,  VENTILATING  AND  AIR  CONDITIONING  EQUIPMENT 

NORTHWESTERN  TERMINAL  MINNEAPOLIS,  MINNESOTA 


Page  24 


SHOWMEN'S    TRADE  REVIEW 


March  28,  1942 


Precautions  Against  Fire  and  Accident 


Safety  Commences  attheTop- 
the  Roof-So  It  Will  Pay  You 
to  Follow  Rules  Given  Here 

The  emphasis  that  is  being  placed  on  the 
necessity  and  wisdom  of  precautions  to  insure 
adequate  and  efficient  handling  of  all  possible 
emergencies  that  might  be  expected  to  occur  in 
a  nation  at  war,  places  new  and  exacting  duties 
on  theatre  managers. 

Formerly  the  proper  attention  to  the  audi- 
torium, lobby,  and  front  ended  the  general  re- 
sponsibility of  management,  but  now,  with  air 
raid  protection  holding  high  place  in  the  public 
mind,  minute  attention  to  many  other  phases 
of  the  theatre  establishment  is  necessary  if  the 
safety  of  customers  is  to  be  assured. 

Of  vital  concern  to  theatre  operator,  city 
authorities,  and  public  alike,  is  the  roof,  and 
structures  or  appurtenances  it  supports.  Also 
objects  or  adjuncts  that  protrude  from  the  face 
of  the  building  proper.  One  of  the  best  outlines 
for  proper  inspection  of  these  facilities  was  pre- 
pared by  the  Amusement  Industry  Division  of 
the  Massachusetts  Committee  of  Public  Safety 
and  is  reprinted  here  to  guide  others  in  the 
highly  essential  precautions  that  will  serve  the 
dual  purpose  of  adding  to  the  safety  of  patrons 
and  prolonging  the  life  of  theatre  building  and 
properties. 

Step-By-Step  Survey 

1 —  Examine  all  roof  structures  including 
signs,  tank  supports,  flag  poles,  chimneys,  stacks, 
skylights,  etc.,  and  see  that  steelwork  is  in 
good  condition  and  whether  painting  or  repairs 
are  required.  Look  carefully  for  badly  rusted 
steel  work,  bolts,  rivets,  chains,  and  guy  wires. 

2 —  Examine  water  tanks  on  roof.  See  that 
roof  of  tank  is  in  good  condition.  See  that 
ladder,  platforms,  and  other  parts  are  in  proper 
repair.  Before  winter  examine  tank  heating 
system.  Be  sure  it  is  in  operative  condition  and 
of  sufficient  capacity  to  prevent  tank  from  freez- 
ing and  that  insulation  of  supply  lines  from 
tank  is  in  good  condition. 

3 —  See  that  roof  drains  and  leaders  are  unob- 
structed and  are  provided  with  screens. 

4 —  Examine  cornices,  parapets,  and  chimneys 
for  loose  bricks,  or  tile. 

5 —  Examine  theatre  sign,  from  the  roof,  to 
determine  the  condition  of  the  steel  work  and 
its  supports,  giving  consideration  to  the  wind 
strains,  loading  by  accumulated  ice,  etc.  This 
examination  should  be  most  detailed.  Determine 
that  arrangements  for  relamping  are  safe. 

6 —  See  if  stage  skylight  is  in  operative  con- 
dition. There  should  be  no  outside  ropes  or 
braces  holding  windows  or  skylight  closed.  If 
stage  skylight  is  of  the  type  that  may  be 
obstructed  by  ice  or  snow,   special  attention 


WHAT  THE  WELL-DRESSED  USHERETTE  WILL  WEAR 

House  personnel  will  move  continually  over  to  emphasis  on  the  distaff  side,  and  no  department  of  the 
theatre  will  be  more  completely  dominated  by  the  feminine  worker  than  that  of  ushering.  The  problem 
of  right  dress  for  the  usherette,  therefore,  becomes  a  more  general  one  during  war  time.  Of  special 
note  is  the  new  uniform  designed  for  the  usherettes,  shown  above,  of  Loew's  Theatre,  Rochester,  N.  Y. 
The  uniforms  feature  mess  jackets  of  royal  blue,  trimmed  in  powder  blue  and  with  brass  buttons.  Skirts 
are  powder  blue.  Interchangeable  skirts  and  jackets  are  provided  so  that  tall  or  short  girls  may  be 
well  fitted. 


should  be  given  the  immediate  removal  of  snow 
and  ice. 

7 —  Are  ladders  to  and  on  roof  safe? 

8 —  Look  over  adjoining  properties  from  the 
roof  to  become  familiar  with  the  surroundings 
of  theatre  and  get  an  idea  of  the  hazard  to 
which  building  may  be  exposed  in  case  of  ex- 
plosion or  fire  in  adjoining  property. 

Wiring  Must  Be  Checked 

9 —  Examine  electric  wiring  on  roof.  See  that 
it  is  properly  supported,  and  that  insulation  is 
in  good  condition. 

10 —  Give  consideration  to  the  snow  load,  and 
in  case  of  heavy  snow  arrange  for  its  removal. 

11 —  Look  over  the  exit  facilities  from  the 
theatre,  as  far  as  they  can  be  seep  from  the 
roof.  See  that  exits  are  clear  right  to  the 
street. 

12 —  Examine  carefully  motors  and  blowers, 
if  any,  installed  on  roof  or  in  roof  space.  See 
that  they  are  properly  maintained  and  lubri- 
cated. See  if  protection  in  the  way  of  asbestos 
or  sheet  metal  is  needed  under  or  around  the 
motors,  rheostats,  etc.,  to  prevent  fire  in  case 
of  short  circuit.  Have  these  machines  as  acces- 
sible as  possible,  so  that  they  will  receive  proper 
maintenance.  Examine  cleanliness  of  room  and 
handling  and  disposal  of  oil  and  waste. 

13 —  Have  pails  of  sand,  hose  and  other  fire 
fighting  equipment,  long  handled  shovels  easily 
accessible  to  roof,  with  proper  faucet  connec- 
tion for  hose. 

14 —  Examine    carefully    space    between  the 


auditorium  ceiling  and  the  roof.  See  that  walk- 
ways are  safe  and  have  hand  rails.  This  space 
is  most  inaccessible  and  a  difficult  one  in  which 
to  fight  fire  and  should  be  kept  absolutely  free 
of  combustible  material. 

15 —  Look  into  possible  overloading  of  trusses 
or  ceiling.  No  refuse  or  material  should  be 
stored  in  this  space. 

16 —  If  roof  space  communicates  with  the 
stage,  see  that  a  tinclad  fire  door,  with  self 
closing  device,  is  provided  at  opening.  This  is 
to  prevent  spread  of  fire  from  stage  to  roof 
space.  See  that  this  door  is  kept  closed. 

17 —  Examine  supports  and  winch  for  chan- 
deliers. 

18 —  Reserve  or  excess  supply  of  film  is  some- 
times stored  or  hidden  in  roof  space.  This 
should  not  be  permitted. 

19 —  Observe  condition  of  plaster. 

20 —  Have  pails  of  sand,  long  handled  shovels, 
hose,  and  other  fire  fighting  equipment  readily 
accessible  to  roof  space,  with  proper  faucet 
connection  for  hose. 


Garfield  Opens  Frewsburg 
House;  Plans  Two  More 

Frewsburg,  N.  Y. — The  New  Garfield  Thea- 
tre has  opened  under  the  management  of  B.  M. 
Garfield.  Simplex  machines,  RCA  sound  and 
air  conditioning  are  among  the  features  of  the 
equipment.  Garfield  also  operates  the  Randolph 
Theatre,  Randolph,  N.  Y.,  and  announces  plans 
to  erect  two  more  houses  in  Chautauqua  County. 


"  ;  0  M  fir           m  JaCK  UeNHY 
tSrtA'R*  C  ft  2t  6               "  ij^ 

K 

MOT  TO  BE 

WAGNER  COMPLETE  LOBBY  DISPLAY  UNIT 

One  unit  holds  3  lines  of  Wagner  PLASTIC  translucent  colored  letters.  Send  for  literature. 

COLORFUL    BEAUTY    AND    SMASHING  DISPLAY 

WAGNER  SIGN  SERVICE,  INC. 

218  S.  Hoyne  Ave.,  Chicago          123  W.  64th  St.,  New  York          706  E.  Hancock  Ave.,  Detroit 

New  L.  A.  House  Opens 

Los  Angeles — The  Pan-Pacific  Theatre  at 
7554  Beverly  Blvd.  opened  this  month.  The 
house  represents  an  investment  of  $130,000. 
W.  L.  Pereira  is  the  architect  and  Noel  Cal- 
houn, the  builder. 


Waters  Building  in  Sevierville 

Sevierville,  Tenn. — J.  B.  Waters  is  building 
a  new  theatre  here  which  will  seat  500  persons. 


REMINDER — Guide  Steps 

Would  the  addition  of  a  yellow  stripe, 
painted  below  the  aisle  light  level,  on  seat 
standards,  help  the  illumination  necessary  to 
efficient  handling  of  patrons?  Such  a  stripe 
will  in  no  way  interfere  with  established  pro- 
jection standards. 


March  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  25 


Projectionists  Setting  Up  Plans 
for'  Pooling"  Technical  Knowledge 


Early  in  October,  or  approximately  two 
months  before  the  Japs'  sneak  attack  on  Pearl 
Harbor,  a  group  of  men  who  are  prominent 
members  of  the  projectionists'  craft,  gathered 
round  a  luncheon  table  to  discuss  an  idea  that 
now  is  crystallizing  in  action  for  more  and  bet- 
ter "pooling"  of  experience  and  knowledge 
about  the  finer  points  of  equipment  maintenance 
and  operation  in  projection  booths  throughout 
this  country. 

The  plan  was,  like  all  ideas  that  ultimately 
work  out  so  well,  a  very  simple  proposal  for 
renewed  interest  in  discussion  between  members 
of  the  projectionists'  groups  on  matters  per- 
taining to  their  jobs.  Of  course,  the  stimulant 
for  the  proposal  was  the  then  narrowing  down 
of  supplies  of  materials  for  making  new  ma- 
chines as  well  as  parts  for  replacement.  It 
was,  fundamentally,  a  "conservation"  move. 

First  concrete  example  of  the  way  the  sug- 
gestion will  work  out  to  the  good  of  the  indus- 
try, is  the  arrangement  now  being  carried  out 
among  the  four  men  who  head  projection  de- 
partments of  the  leading  circuit  organizations 
with  headquarters  in  New  York.  These  four 
projectionists  are  national  figures  in  the  indus- 
try in  which  they  are  well  known  for  years  of 
association  with  projection  divisions  of  the 
Loew,  Paramount,  Warner  and  RKO  theatre 
circuits.  They  are  Lester  Isaac,  Harry  Rubin, 
Frank  Cahill  and  Charles  Horstman.  They  are 
putting  into  practice  an  idea  they  have  endorsed 
for  all  projectionist  locals  throughout  the  coun- 
try, to  make  discussion  of  their  work  a  regular, 
periodic  "open  forum"  in  order  that  all  may 
have  the  benefit  of  the  experience  and  practice 
gained  by  each  during  the  past  and  under  pres- 
ent conditions  of  maintaining  high  standards  of 
projection  as  well  as  cooperating  to  the  fullest 
extent  with  the  government's  war  industries 
program  by  conservation  of  equipment  requiring 
metals  and  other  critical  materials. 

Plan  Originated  by  McGuire 

The  plan  was  originated  and  broadly  out- 
lined by  P.  A.  McGuire,  advertising  manager 
of  International  Projector  Corp.,  and  his  sug- 
gestion that  each  local  of  the  IATSE  encourage 
"educational  activities"  by  discussion,  inter- 
change of  ideas  and  experiences  among  all  mem- 
bers, has  received  approval  and  has  been  acted 
upon  by  many  of  the  local  heads. 

The  idea  is  not  to  organize  any  formal 
"schools"  or  lectures,  unless  individual  locals 
choose  to  set  up  this  form  of  activity.  Rather, 
the  plan  McGuire  projected  was  to  encourage 
more  discussion  among  the  members  of  the 
locals  at  any  gatherings  that  occur  in  the  nor- 
mal course  of  the  membership's  activities. 

Much  of  this  form  of  technical  "brushing  up" 
has  been  taking  place  for  some  time  in  various 
locals.  Outstanding  example  is  the  complete 
projection  room  in  the  headquarters  of  Local 
224,  in  Washington,  D.  C.  Cleveland's  local 
also  has  done  much  work  along  this  line,  as 
have  other  groups.    What  McGuire  and  those 


NTS  HAS  NEW  DEVICE  FOR 
USE  IN  POWER  FAILURES 

A  device  which  automatically  turns  on  a 
spotlight  when  the  power  goes  off  has  been 
put  on  the  market  by  National  Theatre  Sup- 
ply Co.  The  light  is  exactly  like  those  used 
in  the  sealed  beam  headlights  of  an  automo- 
bile. It  casts  its  light  in  any  direction  fixed. 
The  new  device  is  hooked  up  to  the  power 
line  in  such  a  way  that  the  moment  the 
power  goes  off,  the  light  will  go  on.  When 
the  power  is  on,  it  charges  the  batteries  in 
the  box- like  device. 


prominent  projectionists  and  IATSE  officials 
propose  is  that  there  be  an  extension  of  the 
interest  in  discussing  the  problems,  methods  and 
ways  which  individual  projectionists  meet  and 
apply  to  their  jobs  for  the  general  good  of  the 
industry  in  mantaining  high  standards  of  screen 
presentation. 

Under  the  headline  "Priorities  Affect  Indus- 
try," the  December  issue  of  the  IATSE  Bulletin 
for  District  No.  1,  stressed  the  need  for  projec- 
tionists to  be  resourceful  and  prepared  to  meet 
conditions  which  will  make  it  necessary  for  the 
operator  to  rely  upon  his  ingenuity  in  overcom- 
ing so  far  as  possible  defects  in  equipment 
which  cannot  be  readily  repaired  or  replaced. 

Western  Electric  Ends  Suit 
Against  Radio  Wire  Television 

Western  Electric  Company,  Inc.,  has  dis- 
missed without  prejudice  a  suit  filed  on  Janu- 
ary 29,  1942,  in  the  Federal  Court  for  the 
Southern  District  of  New  York  against  Radio 
Wire  Television,  Inc.,  of  New  York,  claiming 
infringement  of  several  of  patents  in  the  manu- 
facture and  sale  of  amplifiers.  The  Trans- 
former Corporation  of  America,  who  manu- 
factures these  amplifiers,  has  taken  a  patent 
license  from  Western  Electric. 

Most  of  the  concerns  operating  in  the  public 
address  and  related  fields  are  licensed  to  manu- 
facture and  sell  amplifiers  under  Western  Elec- 
tric patents,  now  being  handled  by  the  Elec- 
trical Research  Products  Division,  since  the 
latter  has  ben  merged  into  Western  Electric 
Co. 


Moose  Theatre,  Norwalk,  0. 
Closes  for  Remodeling  Job 

Norwalk,  O. — The  Moose  Theatre  has  been 
closed  temporarily  for  the  past  few  weeks  while 
remodeling  proceeds.  It  is  expected  to  reopen 
next  month.  New  heating  plant  and  ventilating 
system,  seats,  screen,  sound  system,  projection 
equipment,  carpets,  toilets  and  decoration  were 
installed. 


Lucas  &  Jenkins  to  Operate 
New  Theatre  in  Smyrna,  Ga. 

Smyrna,  Ga. — Lucas  and  Jenkins  will  operate 
the  new  theatre  under  construction  here  at  a 
cost  of  $100,000.  The  house,  which  will  have 
a  seating  capacity  of  1,000  will  be  completed 
by  the  time  the  first  influx  of  workers  reaches 
Smyrna  to  begin  work  on  the  mammoth  Bell 
bomber  plant. 


Lido,  Riverside,  Cal.,  Opens 

Riverside,  Calif. — The  Lido,  Riverside's  new- 
est theatre,  was  formally  opened  this  month. 
Costing  $50,000  the  theatre  seats  534.  It  is  be- 
ing operated  by  Roy  C.  Hunt  in  partnership 
with  Fox  West  Coast.  C.  A.  Balch  of  Los 
Angeles  was  the  architect  and  T.  C.  Prichard 
of  the  Riverside,  the  contractor. 


Ulmans  Open  New  Salisbury  House 

Salisbury,  Md. — The  new  Ulman  Theatre 
here,  which  replaced  the  Ulman  Opera  House 
destroyed  by  fire  last  year,  was  opened  this 
month  without  ceremony.  The  new  house  seats 
900  persons.  The  Ulman  family  is  operating 
the  theatre. 


Opening  Postponed 

Cape  Charles,  Va. — The  new  Palace  Theatre 
opened  late  this  month,  its  inaugural  perform- 
ance having  been  delayed  by  late  arrivals  of 
equipment. 


New  Washington,  Ga.,  House 
Ready  to  Open  Next  Month 

Washington,  Ga. — Mrs.  Hardeman  T.  Wood, 
owner  of  the  new  Wilkes  Theatre,  which  is  re- 
placing the  Strand,  destroyed  by  fire  in  De- 
cember, announces  that  the  new  edifice  will  be 
opened  next  month. 

Haven  Building  in  Wynne 

Wynne,  Ark. — Louis  F.  Haven,  owner  of  the 
Imperial  Theatre  Circuit  in  this  section,  is  re- 
constructing a  building  here  for  use  as  a  movie 
theatre.  The  house  will  seat  from  800  to  900 
persons. 

Long  Builds  in  Pasadena 

Pasadena,  Texas — J.  G.  Long  Theatres  will 
erect  a  playhouse  costing  approximately  $35,000. 
Ernest  L.  Shult,  Houston  architect,  is  prepar- 
ing plans  for  the  building. 


TWO 
THINGS  TO 
REMEMBER 

Nowadays,  if  you're  thinking  of 
equipment  —  and  who  isn't?  —  there 
are  two  things  you  should  remember. 
Projection  is  one;  service  is  another. 

Simplex  has  stood  for  the  best 
in  projection  for  over  30  years, 
while  32  other  projectors  in  that 
time  have  appeared  and  disappeared. 
And  for  15  years,  National  Theatre 
Supply  Company  has  given  exhib- 
itors friendly,  helpful  and  complete 
service,  day  and  night. 

No  matter  what  happens,  SIMPLEX 
and  National  Theatre  Supply 
Company  will  help  you  provide  your 
patrons  with  projection  and  sound 
quality  that  will  keep  your  patrons 
satisfied. 


PROJECTION 

&  SOUND 

* 

NATIONAL  THEATRE  SUPPLY  COMPANY 


Page  26 


SHOWMEN'S    TRADE  REVIEW 


March  28,  1942 


finite  GUwh* 
DISPLAY  FRAMES! 

Are  eye-appealing,  highly  polished, 
fust-proof.  They  are  all  metal,  sturd.ly 
will  not  warp.  Available  .n  many 
sides' for  inside  or  outside ,  use  Ask your 
theatre  supplier  or  write  direct 
prices,  sizes,  complete  information. 


for 


METAL  GOODS  CORPORATION 

ST.  LOUIS,  MISSOURI 


FOR 


MOTIOGRAPH 
PROJECTORS 


MIRROPHONIC 
SOUND 


CONSULT   YOUR  INDEPENDENT 
THEATRE  SUPPLY  DEALER 


Before  Buying  Chairs 

write  for  details  on  the 
three  distinctive  and  differently  priced  lines 
comprising  the   new   Heal  Streamliner  group. 

IDEAL  SEATING  CO. 


GRAND  RAPIDS 


MICHIGAN 


Radio MAT 


"TALK  from  your  screen 
WITH  your  quickly 
TYPEWRITTEN 
MESSAGES 

50  RADIO-MATS  $1.50 
White,  Amber  or  Green. 
l  Accept  no  substitute. 


is  the  Stationery  of  the  Screen 


Make  Your  Own  Slides 
on   Your  Typewriter  — 

Use  RADIO  MATS 
Write  for  free  samples 

RADIO  MAT  SLIDE 

CO.,  INC. 
1819  BROADWAY 

Dept.  R 
New  York,  N.  Y. 


Make  those  improvements  now! 

^    Now  is  the  time  to  make  those  much  needed 
9    improvements  to  your  theatre.    Allow  us  to  offer 
our  suggestions  and  estimate. 

NOVELTY  SCENIC  STUDIOS,  INC. 


•     Draperies     •     Interior  Decoration 

318-320  W.  48th  Street 


Murals 
New  York 


Give  customers  the  finest  pop  corn,  best  salt,  sea- 
soning, cartons,  sacks.  But  pay  less!  Save  on  trans- 
portation, too.  Prompt  shipment  from  conveniently 
located  branches.  Write  for  prices  today. 

World's  Largest  Pop  Corn  Producers 

AMERICAN  POP  CORN  CO.,     SIOUX  CITY.  ID*"1 


BUY 


and  STAMPS 


Sharp  Watch  on  Current 
Consumption  Prime  Need 


Here's  Economy  Plan  to  Aid 
in  Cutting  Down  Light  Bills 
While  Maintaining  "Effects" 

Attention  to  electrical  consumption  with  a 
view  to  keeping  the  monthly  bills  at  the  lowest 
possible  level  has  always  been  a  duty,  often 
neglected  entirely  or  slighted  severely,  by  thea- 
tre managers.  If  present  indications  can  be  ac- 
cepted as  an  accurate  gauge,  1942  will  lift  this 
endeavor  from  the  voluntary  to  the  mandatory 
classification.  Demands  of  war  industry  for 
electrical  power  are  certain  to  make  themselves 
felt  and  curtailment  of  its  use  in  other  fields  by 
the  Government  seems  certain. 

Analysis  First  Step 

Analyzing  your  theatre  lighting  to  determine 
intelligently  an  adequate  schedule  should  be  a 
regular  and  frequent  practice.  The  hours  of 
daylight  are  constantly  increasing  and  the 
need  for  use  of  fans  and  cooling  systems  is  not 
far  in  the  offing.  The  following  set  of  instruc- 
tions, recently  sent  to  managers  of  a  Mid-West 
chain,  provide  an  excellent  outline  of  the  possi- 
bilities for  economy  in  this  department : 

1 —  Check  wattage  of  lamps  in  upright  sign 
and  marquee,  arranging  to  substitute  lower 
wattage  in  chaser  and  flasher  portions.  Keep 
bulbs  replaced  for  use  in  other  portions  of 
theatre  auditorium  or  exterior  lighting.  Clean- 
ing, or  repainting  with  flat  white  paint,  the 
troughs,  channels  and  inside  surfaces  of  attrac- 
tion boards  will  increase  light  reflection  and 
permit  reduction  of  the  number  of  bulbs  used. 

2 —  Set  up  a  schedule  for  the  control  of  lobby, 
cove,  and  staircase  lighting  during  "dead" 
periods  of  the  afternoon  and  early  evening. 

3 —  Institute  a  careful  check  to  control  the  use 
of  lights  in  those  portions  of  theatre  not  open 
to  the  public. 

Weak  Contacts  Cause  Loss 

4 —  Have  your  maintenance  man,  or  other  cap- 
able person,  go  over  all  electrical  connections, 
switches,  fuses,  etc.,  to  make  sure  they  are  all 
clean  and  making  good  contact. 

5 —  Inspect  all  house  lighting  to  determine 
where  bulbs  of  lower  wattage  than  now  in  use — 
can  be  substituted  without  detracting  from 
effect  or  efficiency. 

6 —  Instruct  your  cleaners  not  to  use  house 
lights.  If  house  is  not  equipped  with  cleaning- 
lights  any  standard  can  be  rigged  up  to  serve 
this  purpose. 

7 —  Cleaning  the  chandeliers,  glass  shields, 
etc.,  with  ammonia  will  add  to  their  sparkle 
and  permit  of  a  reduction  in  wattage  of  the 
bulbs  used. 

8 —  In  changing  from  winter  to  summer  house 
lighting,  particularly  for  wall  bracket  lighting, 
depend  on  changing  the  color  of  the  shades 
rather  than  using  different  colored  bulbs. 

Keep  Inventory  Up  to  Date 

9 —  Keep  an  accurate  inventory  of  all  bulbs  on 
hand,  according  to  size  and  color. 

10 —  See  that  fans  are  only  used  during  such 
periods  as  make  their  operation  necessary  for 
the  comfort  of  your  patrons. 

1 1 —  Hold  frequent  consultations  with  the 
engineer  concerning  the  possibility  of  shutting 

REMINDER— Panic  Bolts  OK? 

See  that  the  panic  bolt  assemblys  on  your 
doors  are  all  in  working  order.  Pay  especial 
attention  to  the  baseboard  locking  pieces.  Make 
it  a  must  for  your  cleaners  to  polish  the  hand 
cross  pieces  daily. 


down  the  plant  at  certain  intervals  to  effect 
savings  of  water,  electricity,  refrigerant,  etc. 

12 — Designate  some  member  of  your  staff  to 
be  responsible  for  the  time  that  upright  and 
marquee  lights  are  to  be  turned  on  and  off.  Also 
to  oversee  the  cutting  off  of  lobby,  foyer,  and 
stair  lighting  during  "dead"  hours. 


Large-Capacity  Cooling 
Unit  Offered  by  S.O.S. 

A  new  large-capacity  Evaporative  Cooling 
Unit  known  as  Coola-Weather  Model  A-S29 
has  been  announced  by  S.O.S.  Cinema  Supply 
Corp.  It  has  wide  application  as  a  cooler  for 
theatres  and  large  auditoriums  where  local 
conditions  are  favorable  to  this  type  of  cooling. 

The  mechanical  features  are  somewhat  differ- 
ent from  the  standard  Evaporative  Cooling 
Equipment  sold  by  S.O.S.  Two  recirculating 
pumps  equipped  with  float  valves  are  used  to 
recirculate  4  gallons  of  water  per  minute  over 
extra  large  capacity  filter  mats.  Blower  di- 
ameter is  30  inches ;  the  5  h.p.  motor  is  220-440, 
3  phase ;  the  %  h.p.  pump  and  atomizer  motor 
is  110  volt,  60  cycle.  (Various  cycle  and  direct 
current  motors  are  also  available,  depending 
on  priorities.) 

The  entire  casing  and  evaporative  section  is 
built  of  heavy  galvanized  metal  with  spray 
wings  on  the  intake  side.  The  base  is  rein- 
forced and  there  is  an  adjustable  motor  mount- 
ing. The  back  panel  is  fitted  with  a  large 
door  to  permit  quick  easy  access  to  motors  and 
belts. 


Don't  Let  'Em  Tear  Their  Pants 
Or  Skirts — You  May  Have  to  Pay 

How  long  since  you  gave  every  seat  in  the 
house  a  thorough  going  over?  Are  there  any 
protruding  bolts  or  other  hardware  on  which 
patrons  might  tear  their  clothes?  Are  there 
any  splinters  or  ragged  edges  in  evidence  on 
those  old  veneer  seats  that  are  still  in  the  front 
aisles?  Is  the  upholstery  in  proper  repair?  A 
thorough  check  of  conditions  now  might  save 
a  lot  of  expense  in  the  future. 


Butterfield  Opens  New 
Ann  Arbor  Theatre 

Ann  Arbor,  Mich.— W.  S.  Butterfield  Thea- 
tres opened  another  link  in  its  chain  of  show- 
houses  in  the  Wolverine  State  last  week  when 
the  State  Theatre  threw  open  its  doors  to  the 
public  at  an  elaborate  ceremony  held  in  this 
university  town. 


Two  Theatres  Under  Construction 
In  Covington,  Tennessee 

Covington,  Tenn. — Two  buildings  here  are 
being  converted  into  movie  houses.  C.  H. 
Whitehorn  is  reconstructing  one  building  to  seat 
450  patrons  on  the  main  floor  and  200  more  in 
the  balcony.  The  other  theatre  is  being  built 
by  W.  F.  Ruffin  and  will  be  known  as  the  Ritz. 


Schenley,  Youngstown,  Nearly  Finished 

Youngstown,  O. — The  Schenley,  this  city's 
newest  theatre,  is  expected  to  open  next  month. 
George  and  John  Gran  are  building  the  house 
at  a  cost  of  $50,000. 


Chorak  to  Build  in  Albany 

Albany,  Ore. — Steve  Chorak,  California  thea- 
tre operator,  has  announced  plans  to  build  a 
house  here.  A  Portland  firm  of  architects  is 
drawing  plans. 


March  28.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  27 


Dealers  Living  Up  to  Opportunity  to  Serve  Theatres 


Aiding  Showmen  in  Necessary 
Efforts  to  Conserve  as  Well 
as  M  aintain  Show  Standards 

Shrinking  stocks  of  theatre  equipment  and 
furnishings,  with  such  inventories  as  now  are 
on  the  shelves  quite  likely  to  fall  far  lower 
before  any  substantial  new  merchandise  arrives 
at  the  retail  outlets,  serve  to  accentuate  the 
one  basic  principle  upon  which  equipment  deal- 
ers stand.  This  is,  not  merchandise  alone,  but 
service  to  the  theatres. 

Never  was  a  time  when  the  theatre  equip- 
ment dealer  was  called  upon  to  prove  the  value 
of  his  enterprise  as  a  result  of  the  service  he 
gives.  Never  was  there  more  striking  evidence 
of  the  fundamentally  sound  business  policies 
and  performances  of  the  better  equipment  deal- 
ers. 

Theatres  everywhere  now  must  rely  upon 
the  local  dealer  as  never  before.  Those  theatre- 
men  who  in  the  past  encouraged  with  their 
patronage  the  more  reputable  local  dealer  can 
now  have  actual  proof  of  the  wisdom  they 
showed.  Because  the  territories  served  by  good 
equipment  dealers  are  far  more  fortunately 
situated  than  those  in  which  the  less  sub- 
stantial dealers  bloomed  like  morning  glories 
and  now  are  just  a  memory. 

Throughout  the  country  there  is  evidence  of 
the  dealers'  willingness  to  perform  a  valuable 
service  for  theatres.  Even  in  the  mail  deliv- 
ered by  the  letter  carriers  have  the  exhibitors 
received  direct  proof  of  the  value  of  equipment 
dealers. 

This  latter  reference,  of  course,  is  to  the 
information  sent  out  by  the  larger  dealers. 
Among  the  more  recent  generally  circulated 
service  manuals  is  some  of  the  most  useful 
information  ever  given  through  the  courtesy 
of  an  organization  in  the  film  industry.  The 
manual  referred  to  is  the  conveniently-sized 
and  well  printed  booklet  issued  by  National 
Theatre  Supply  Company.  It  is  titled  "How  to 
Conserve  Your  Theatre  Equipment,"  and  the 
specialists  who  prepared  it  have  made  a  com- 
mendable job  indeed  in  giving  pithy  facts  and 
useful  information. 

The  NTS  manual's  index  shows  the  variety  of 
equipments  covered.  These  total  eighteen  sepa- 
rate and  differing  articles,  from  Air  Washers 
to  Vacuum  Cleaners.  The  booklet  has  been 
widely  circulated,  being  given  free  to  theatres 
by  National  Theatre  Supply  Company,  and 
theatres  which  have  not  yet  received  a  copy 
would  do  well  to  request  one  of  these  most 
useful  booklets  from  their  nearest  NTS  branch. 

Well  worth  special  emphasis  is  the  chapter 
dealing  with  projector  lamps,  as  the  following 
quotations  from  the  manual  illustrate  : 

Make  sure  that  the  lamphouse  is  kept  thor- 
oughly clean  both  inside  and  outside.  The  car- 


YOU  CAN  GET  PAINT 

The  Spring  campaign  of  showmanship 
should,  of  course,  be  heavy  on  the  selling 
and  exploitation  line,  but  it  must  also  in- 
clude a  general  brightening  up  of  the  theatre 
outside  and  in.  Weather-beaten  and  grime- 
streaked  exteriors  will  do  more  to  tell  patrons 
that  the  theatre  is  "just  the  same  old  place 
they've  been  going,  now  when  they  are  look- 
ing for  something  different  as  Spring  comes 
along. 

Display  cases,  marquees,  entrance  doors, 
cashier's  booth — all  these  should  be  cleaned 
up — and  if  a  good  cleaning  won't  turn  the 
trick,  a  coat  of  paint  applied.  The  same 
goes  for  other  sections  of  the  house  inside — 
particularly  the  rest  rooms.  You  can  get  paint 
use  it  wisely  for  more  appeal  and  protection 
of  the  property. 


bon  ash,  drippings,  etc.,  should  be  removed  regu- 
larly once  a  day,  if  required,  especially  from 
the  shafts,  bushings  and  gears  of  the  arc  control 
operating  parts. 

At  least  once  a  week,  tighten  up  all  electrical 
connections  to  the  arc  controls.  Every  day  be- 
fore the  show,  clean  the  mirror  with  soft  tissue 
or  a  clean  cloth.  Do  not  turn  the  mirror  around 
in  its  holder  as  in  a  very  short  time  the  entire 
surface  will  be  pitted.  Check  the  mirror-retain- 
ing clips  for  the  proper  holding  tension  for  when 
they  are  too  tight,  it  might  cause  cracking 
due  to  expansion. 

All  moving  parts  inside  the  lamphouse  should 
be  oiled  slightly  with  light  projection  oil,  but 
never  over-oiled.  The  carbon  jaw  holders 
should  be  taken  out  at  least  once  a  week  and 
thoroughly  cleaned. 

The  arc  control  motor  bearings  should  be  oiled 
once  a  week  with  only  a  few  drops  of  light  oil, 


as  over-oiling  causes  most  failures.  The  arc 
control  commutator  should  be  cleaned  at  least 
once  a  month  with  a  clean  rag  with  a  little 
vaseline  applied  to  it.  If  the  spaces  between 
the  commutator  bars  are  "caked"  with  grit,  use 
a  tooth  pick  to  remove  the  grit  and  then  wipe 
the  entire  commutator  perfectly  dry. 

The  brushes  in  the  arc  control  motor  should 
be  checked  at  least  once  a  month  and  if  they  are 
wearing  unevenly,  or  have  rough  hard  spots, 
new  brushes  should  be  installed.  Where  the  arc 
control  gearing  mechanism  has  packing  boxes 
for  grease,  clean  out  the  old  grease  at  least 
once  a  month,  and  flush  with  kerosene,  then 
repack  with  new  grease. 

The  arc  exhaust  dampers  and  ducts  from  the 
lamphouses  should  be  cleaned  thoroughly  of 
carbon  ash,  dust,  etc.,  at  least  once  every  three 
months  because  any  blockage,  no  matter  how 
small,  will  affect  the  proper  burning. 


Brother  —  ARE  WE  HAPPY! 


.  .  .  happy  to  be  helping  knock  the 
lights  out  of  the  Japs  and  the  Nazis 
(we  refuse  to  recognize  that  other  big 
bum). 

The  material  that  used  to  go  into  the 
fine  projection  lamps  that  light  your 
screens  is  now  going  into  important 
things  that  will  soon  make  the  axis  say 
"uncle". 

Even  though  we  may  not  be  able  to 
supply  you  with  lamps,  we  are  main- 
taining a  service  department  and  mak- 
ing every  effort  to  take  care  of  your 
parts  requirements.  Do  not  hesitate  to 
call  on  us  regarding  any  difficulties  re- 
sulting from  present  restrictions. 


speaking  in  behalf  of  the  boys  at 

THE  STRONG  ELECTRIC  CORP. 

Toledo,  Ohio 


Page  28 


SHOWMEN'S    TRADE  REVIEW 


March  28,  1942 


Spring  Brush-Up  Means  More  Than 
Mere  Fine  Old  Custom  These  Days 


Spring  is  here  and  the  need  for  careful  atten- 
tion to  cleaning  is  more  acute  than  ever  before. 
Only  the  most  dire  emergency  will  permit  of 
replacement  of  any  of  the  fittings  and  deco- 
rative or  ornamentive  accessories  that  are  now 
in  service. 

Arrange  with  some  cleaning  establishment  to 
take  a  section  of  your  foyer  rail  drapes  every 
week  to  be  cleaned.  If  you  don't  happen  to 
have  one  of  the  new  drapery  cleaning  attach- 
ments for  your  vacuum  cleaner  borrow  or  rent 
one  from  the  local  dealer  and  have  your  janitor 
spend  a  certain  amount  of  time  each  day  going 
over  the  hanging  pieces  on  the  walls  and  on 
stage. 

Brighten  Those  Walls 

Your  service  staff  can  clean  your  wall  paper. 
A  supply  of  wall  paper  cleaner  from  your  hard- 
ware or  wall  paper  dealer  will  cost  but  little 
and  the  rest  is  a  matter  of  elbow  grease  and 
supervision. 

A  couple  of  cans  of  metal  polish  used  now 
on  the  hardware,  pipes,  etc.,  in  the  wash  rooms 
may  bring  slight  plumbing  defects  to  light 
which  can  be  repaired  at  small  cost  now  but 
might  become  big  headaches  if  neglected. 

Look  over  the  back  stage  plumbing,  particu- 
larly in  the  dressing  rooms  that  have  not  been 
used  for  some  time.  Water  leaks  are  not  only 
expensive — they  are  downright  dangerous. 

Soap  and  water  will  do  wonders  in  brighten- 
ing up  the  frames  of  pictures  that  are  hanging 
on  the  walls  of  the  foyer,  staircases,  and  mezza- 
nine promenade. 

Why  not  get  the  cleaning  crew  together  on 
Saturday  night  and  arrange  to  scrub  the  foyer, 
aisle  and  stair  carpets? 

Look  for  Weak  Spots 

A  careful  inspection  of  the  carpeting  through- 
out the  house  is  in  order.  Watch  for  spots 
where  wear  is  commencing  to  show  and,  if  con- 
ditions warrant,  reverse  the  runner  or  strip,  or 
section,  equalize  the  worn  surfaces  and  double 
the  life  of  the  overall  covering.  This  is  par- 
ticularly true  of  the  staircase  runners. 

If  your  house  is  not  equipped  with  kick 
plates  and  riser  edge  pieces,  the  addition  of 
these  accessories  may  prove  a  life  saver.  They 
don't  cost  much  and,  if  carefully  selected,  will 
add  to,  rather  than  detract  from  the  appearance 
of  the  house. 

A  rubber  brush  and  some  gasoline  or  cleaning 
fluid  will  accomplish  wonders  in  recreating  the 
richness  of  the  shades  on  the  floor  lamps  and 
the  wall  bracket  standards.  Be  sure  that  the 
standards  are  thoroughly  cleaned  with  metal 
polish. 

By  all  means  clear  the  footlight  trough,  in- 


side and  out.  You  may  have  to  use  that  stage 
any  time  now  and  a  little  flat  white  paint  may 
save  the  cost  of  total  relamping. 

Be  sure  that  the  organ  grids  are  cleaned. 
Also  look  into  those  box  seats,  particularly 
the  hanging  pieces  and  the  chairs.  If  neglected 
these  items  may  prove  breeding  places  for 
vermin  that  will  eventually  overrun  your  entire 
house. 

A  careful  checkup  of  every  detail  will  not 
only  add  greatly  to  the  appearance  of  your 
theatre  but  may  serve  to  bring  to  light  small 
defects  that  can  be  remedied  now  without  great 
expense  while  replacements  and  repairs  are 
available  and  add  years  to  the  life  of  essential 
accessories. 

This  is  the  time  when  a  stitch  in  time  saves 
ninty-nine. 


Fire  Hose  Inspection  and  Test 

By  Local  Firemen  Two-Way  Benefit 

How  long  since  your  fire  hoses  have  been 
inspected?  Are  the  nozzles  in  place?  Are  they 
properly  polished?  Can  the  valve  be  operated? 
Is  the  hose  showing  signs  of  mildew  or  drying 
out? 

The  local  fire  department  will  be  glad  to 
test  your  hose  and  the  service  should  be  re- 
quested at  least  twice  yearly.  Have  them  go 
over  your  extinguishers  to  make  certain  they 
are  in  working  condition  and  properly  filled. 
This  results  in  a  good  inspection  job  and  a 
measure  having  good  publicity  value.  Re- 
member these  are  days  when  every  emergency 
should  be  expected  and  prepared  for. 


New  Sylva,  N.  C.  House 

Sylva,  N.  C. — A  new  theatre  opened  here 
this  month  under  the  management  of  Frank 
Massie.  It  seats  740  persons. 


Aliens  Build  in  Lordsburg 

Lordsburg,  N.  M. — Work  has  been  started 
on  the  Palace  Theatre  being  built  here  by  Mr. 
and  Mrs.  S.  E.  Allen,  who  also  operate  a 
theatre  in  Hatch,  N.  M. 


REMINDER— Steady  Seats 

Base  connections  of  seat  standards  should  be 
gone  over  every  week.  Don't  allow  them  to  get 
so  loose  that  the  services  of  repair  men  are 
necessary.  Arm  rests  should  be  tested  at  regu- 
lar intervals  and  rebored  and  rebolted  when- 
ever they  have  too  much  play. 


Protect  Soda  Fountain 
Investment;  Here's  How 

By  C.  E.  HENDERSON 
The  Bastian-Blessing  Company 
Soda  fountains,  like  passenger  automobiles, 
have  been  classified  by  the  Government  as  non- 
essentials. The  time  is  fast  approaching  when 
there  will  be  a  serious  shortage  of  such  equip- 
ment. While  soda  fountains  may  not  be  essen- 
tial to  our  war  program,  their  efficient  and 
continuous  operation  is  vitally  important  to 
many  theatre  owners. 

■  Some  fountain  operators  have  their  fountains 
checked  regularly  by  qualified  service  men,  but 
usually  this  service  covers  only  mechanical 
operation.  Theatremen  should  check  their  foun- 
tains for  exterior  repairs  such  as  the  following: 

If  the  draft  arms  of  the  fountain  are  leaking 
or  if  there  is  a  drip  from  the  faucets,  washers 
should  be  replaced  promptly.  Constant  dripping 
causes  water  wear.  When  this  occurs  new 
seats  are  required  frequently  and  eventually 
replacement  of  the  faucet  is  necessary. 

If  syrup  pumps  are  bent  or  out  of  shape 
from  careless  handling,  they  should  be  straight- 
ened without  delay.  When  out  of  alignment, 
stresses  develop  which  result  in  breakage.  Re- 
placement may  be  difficult.  If  pumps  have  to 
be  returned  to  the  factory  for  repair,  they 
can  be  sent  two  at  a  time  so  fountain  service 
will  not  be  seriously  handicapped. 

Probably  no  part  of  a  soda  fountain  is  sub- 
jected to  greater  abuse  than  the  covers  of  the 
creamer  unit.  Banging  them  open  and  shut 
knocks  off  the  knobs,  springs  the  hinges,  opens 
the  joints  and  destroys  the  circuit  breakers 
Water  then  seeps  into  the  ice  cream  and  makes 
it  icy.  It  also  seeps  into  the  lid  and  eventually 
causes  complete  disintegration.  A  broken  cir- 
cuit breaker  permits  heat  leakage,  which  in  turn 
causes  a  heavier  load  on  the  compressor. 

Covers  and  circuit  breakers  are  usually  made 
of  rubber — one  of  the  raw  materials  now  unob- 
tainable. Broken  covers  should  be  replaced 
immediately  before  present  stocks  are  depleted. 

Coolers  which  have  been  repaired  several 
times  cannot  be  depended  upon  and  should  be 
replaced.  The  small  cost  of  a  new  cooler  is 
cheap  insurance  against  a  shut-down. 

Broken  handles  and  sprung  hinges  on  refrig- 
erator doors  and  storage  cabinets  should  be 
replaced  while  it  is  still  possible  to  match  those 
now  in  use.  Manufacturers  are  making  fewer 
models  and  if  a  broken  hinge  or  handle  is  a 
number  that  has  been  discontinued,  a  complete 
new  set  may  have  to  be  purchased  for  uni- 
formity. 

Cracked  or  broken  glass  or  marble  collects 
dirt,  harbors  bacteria  and  vermin,  and  speeds 
obsolescence.  Scarred  woodwork  and  worn  out 
upholstery  ruin  the  appearance  of  a  fountain 
department.  They  can  be  repaired  or  replaced 
now  more  quickly  and  at  lower  cost  than  will 
be  possible  later. 

Operating  inefficiencies,  or  an  insufficient 
supply  or  poor  quality  of  refrigerant,  will  be 
revealed  by  the  temperatures  of  the  different 
compartments  of  the  fountain.  If  a  thermometer 
shows  them  to  be  other  than  the  following  a 
repair  man  should  be  called. 

Ice  Cream  Cabinet 

Bulk  Compartment  between     5°  and    9°  F. 

Brick   Compartment  between — 1°  and    4°  F. 

Storage  Cabinet  between  38°  and  42°  F. 

Syrup  Jar  Enclosure  between   40°  and  45°  F. 

Carbonated    Water  between   37°  and  40°  F. 


Converted  to  Amphitheatre  Style 

Petaluma,  Calif. — The  California  Theatre  has 
been  remodelled  in  amphitheatre  style  with  the 
front  and  rear  seats  raised  and  the  center  rows 
lowered. 


REMINDER— Clean  Aisle  Lights 

Have  a  careful  check  made  of  the  electrical 
connections  on  your  aisle  light  boxes.  Loose  or 
imperfect  contacts  in  these  units  may  cause 
plenty  of  embarrassment  and  possibly  law  suits. 


Keep  'Em  Cowing 
While  It's  Hot 

— with — 

S.O.S.  ZEPHYR -COOL  AIRE  BLOWERS 

Buy  Yours  Now  at  Last  Year's  Low  Prices 

Lucky  for  you,  we  overbought  last  year,  so  Prices  start  at  $61.75  for  small  theatre  blow- 
we  offer  for  immediate  acceptance  a  limited  ers — $20.00  for  Cooling  Chambers — $35.00 
stock  of  all  steel  Blowers,  Motors,  Evapora-  for  recirculating  pumps  with  float  valves — 
five  Cooling  Units  and  Air  Washers.  $16.50  for  exhaust  fans. 

Send  for  your  copy  oi  our  Air  Conditioning  Catalog 

S.O.S.  Cinema  Supply  Corp.,  636  11th  Ave.,  \.  V. 

(After  May  1st,  449  W.  42nd  St..  New  York) 


March  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  29 


Don't  Talk 


(Potent) 


MGM  (A-303)  2-Reel  Special  No.  3     22  mins. 

"Button  your  lip,"  "Shut  your  trap,"  "Hold 
your  tongue" — any  of  these  admonitions,  never 
more  timely  and  potent  than  right  now,  might 
have  tagged  this  newest  Crime  Does  Not  Pay 
subject.  The  title  chosen,  however,  is  even 
simpler  and  more  to  the  point,  and  should 
evoke  considerable  interest  among  people  sin- 
cerely interested  in  doing  the  things,  or  not 
doing  them,  as  the  case  may  be,  that  will  help 
the  war  effort.  In  this  case,  it's  a  negative 
admonition  supported  by  positive  and  convinc- 
ing evidence  that  idle  talk  can  seriously  hamper 
the  nation's  war  production  program.  To  a 
nearby  restaurant  go  machine  workers,  chatter 
among  themselves,  unwittingly  provide  tips 
which  the  waitress-spy  transmits  to  her  escorts 
via  a  code  incorporated  in  the  menu.  On  the 
trail  of  a  shipment  of  gear-grinders,  the  gang 
nearly  succeeds  in  blowing  up  the  trucks,  are 
frustrated  by  the  timely  intervention  of  the 
FBI.  Concluding  the  subject  is  a  warning  to 
audiences  to  "button  your  lip"  for  the  duration. 
Don  Douglas,  Gloria  Holden,  Matt  McHugh 
and  Dwight  Frye  perform  capably  under  the 
direction  of  Joe  Newman.  In  playing  and  ex- 
ploiting "Don't  Talk,"  exhibitors  will  be  per- 
forming a  valuable  service  to  the  nation. 


students  at  a  college  that  is  scheduled  to  put  on 
a  boxing  show  for  the  U.S.O.  The  main  event 
is  to  decide  the  college '  championship  as  well 
as  the  successful  contender  for  Joan's  affections. 
The  girls  make  cakes  and  pies  and  the  "vil- 
lian"  sees  that  they  are  used  to  adorn  the  faces 
of  the  principals,  including  a  motor  cop.  The 
blame  is  laid  on  the  hero  but  with  the  assis- 
tance of  his  motorcycle-riding  mother  he  makes 
the  arena  in  time  for  the  contest  and  lays  the 
deciding  leather  on  his  adversary.  Jules  White 
directed.  Felix  Adler  and  Clyde  Bruckman 
provided  the  story  and  screenplay. 


Maybe  Darwin  Was  Right  (Amazing) 

Vita.  (7108)  B'way  Brevity  No.  8         20  mins. 

It  is  really  amazing  that  Slapsie  Maxie  Rosen- 
bloom  would  permit  this  caricature  to  be  made 
of  him,  whether  it  is  true  or  not.  At  any  rate, 
the  result  is  funny  as  Maxie's  struggle  with 
learning  progresses ;  but  he  fights  a  losing  bat- 
tle for  learning  and  Maxie  remains  stranger 
to  the  end.  As  an  example  of  the  type  of  humor 
in  this  subject,  one  gag  is  typical:  Maxie  loves 
his  teacher  so  much,  he  stays  in  her  class  until 
he  is  old  enough  to  appreciate  her.  B.  Reeves 
Eason  directed  this  subject. 


Aloha  Hooey 


(Amusing) 


Glove  Birds 


(Fair) 


Col.  (3411)  The  Glove  Slingers  No.  3 

17%  mins. 

A  little  too  much  old-time  pie  slinging  and 
mud  throwing  almost  spoils  a  plot  and  story 
that  seem  to  have  had  good  possibilities.  David 
Durand,  Sidney  Miller,  Joe  E.  Brown,  Jr., 
Joan    Porter,  and   George   Offerman,   are  all 


Vita.  (7711)  Merrie  Melody  No.  11        7  mins. 

A  sea  gull  and  a  crow,  stowaways  on  a  ship, 
fly  ashore  and  find  a  saronged  South  Sea  Island 
bird  bearing  a  strong  resemblance  to  Dorothy 
Lamour.  Each  tries  to  outdo  the  other  in  cap- 
turing the  attentions  of  the  winsome  lass.  Some 
of  the  stunts  are  spectacular  and  all  are  mirth 
provoking  in  the  typical,  mirth-provoking  Leon 
Schlesinger  manner. 


.  .  NEWSREEL    SYNOPSES  .  . 


(Released  Saturday,  March  28) 

PARAMOUNT  (No.  61)— Hockey:  New  York 
Rangers  vs.  Toronto  Maple  Leafs;  Five  chimpanzees 
celebrate  birthdays ;  Government  takes  over  Peoria 
railroad;  New  "daffy-dance"  by  Sally  and  her  gals; 
Triple  launching;  News  of  McArthur's  dash  centers 
spotlight  on  building  program;  Army  school  turns 
out  military  policemen;  Fighting  talk  by  Prime  Min- 
ister Curtin ;  Japanese  moved  inland;  Refugees  arrive 
at  an  American  port. 

MOVIETONE  (Vol.  24,  No.  58) — Australia  girds 
for  Japanese  invasion;  Greek  relief  ship  ready;  Japa- 
nese moved  inland;  Brazilian  soldiers  reviewed;  Ar- 
tillery maneuvers;  Fashions  in  neckwear;  Basketball: 
West  Virginia  vs.  Kentucky;  Tarpon  fishing  off  Mex- 
ico; Chimpanzee  ballet  dancer. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  256)— Fighting 
talk  by  Prime  Minister  Curtin;  Children  in  air  raid 
drills  at  Sydney ;  Artillery  maneuvers  at  eastern  camp ; 
Greek  relief  ship  ready;  Japanese  moved  inland; 
American  Navy  strikes  at  Nipponese  bases;  Sayre 
pleads  for  guns,  planes  and  ships;  Boys'  Club  boxing 
(except  Cincinnati  and  Pittsburgh);  Basketball:  West 
Virginia  vs.  Kentucky. 

PATHE  (Vol.  14,  No.  61) — Japanese  moved  inland; 
Oregon  guerillas  ready  for  invasion;  Hawaii  prepares 
for  Japanese  attack;  Australian  children  in  air  raid 
drill;  Greek  relief  ship  ready;  Navy  honors  Pacific 
war  heroes;  Five  chimpanzees  celebrate  birthdays; 
U.  S.  artillery  trains. 

UNIVERSAL  (Vol.  15,  No.  70)— Japanese  moved 
inland;  Australian  premier  makes  fighting  talk;  Hospi- 
tal ship  bombed  near  Australia ;  Australian  destroyer 
launched ;  Australian  children  in  air  raid  drill ;  Huski- 
est boy  chosen;  Sikorski  visits  F.D.R.;  Greek  relief 
ship  ready;  Scrap  metal  collected;  Alien  fishing  fleet 
checked;  U.  S.  artillery  trains;  Hawaiian  business 
men  join  up;  Oregon  guerillas  ready  for  action. 

(Released  Wednesday,  March  25) 

PARAMOUNT  (No.  60)  —  Basketball :  Toledo  vs. 
Rhode  Island  State;  Football:  Notre  Dame  squad  in 
spring    practice;     Capital's    peacetime    bureaus  move 


inland;  Navy  salvaging  capsized  Normandie;  Fur 
fashion  show  at  Miami  Beach;  Cecil  B.  DeMille  hon- 
ored in  Hollywood  on  30th  anniversary;  C.I.O.  lead- 
ers hear  Philip  Murray,  Donald  Nelson  and  (by  radio) 
General  Douglas  Mac  Arthur;  Survivors  land  from  tor- 
pedoed vessels — Paramount  News  shows  how  the 
enemy  may  have  received  information  that  sent  Amer- 
ican ships  to  the  bottom. 

MOVIETONE  (Vol.  24,  No.  57) — President  gets 
Japanese  sword;  Envoys  from  Australia;  Dr.  H.  V. 
Evatt  hails  appointment  of  General  MacArthur;  Nelson 
talks  to  Labor;  Cruiser  Birmingham  launched  at  New- 
port News,  Va. ;  Three  U.  S.  Navy  airmen  spent  34 
days  on  rubber  boat  in  Pacific;  U.  S.  troops  train  for 
offensive  war;  Mine  in  Mexico  for  copper;  Australian 
flyers  at  Port  Moresby  patrol  sea  approaches  to  main- 
land; Fur  fashion  show  at  Miami  Beach;  Football: 
Notre  Dame  squad  in  spring  practice  (except  Cleve- 
land) ;  Basketball:  West  Virginia  U.  vs.  Toledo 
(Cleveland  only);  Golden  Gloves  boxing  bouts;  Holly- 
wood girls  stage  health  drill. 

NEWS  OF  THE  DAY  (Vol.  13,  No.  255)— Labor 
in  victory  drive  pledges  "no  strikes" ;  Americans  in 
Ireland  test  big  guns;  Cruiser  Birmingham  launched  at 
Newport  News,  Va.  (except  Boston)  ;  U.  S.  troops 
train  for  offensive  war;  President  gets  Japanese  sword; 
German  guns  from  World  War  I  donated  to  Boston 
metal  drive  (Boston  only)  ;  Nurses  given  commissions 
in  Army;  Fur  fashion  show  at  Miami  Beach;  Golden 
Gloves  boxing  bouts;  Spring  football  training. 

PATHE  (Vol.  13,  No.  60) — U.  S.  troops  train  on 
land  and  water ;  Sayre  brings  Japanese  sword  to 
President;  Second  U.  S.  contingent  in  Ireland;  Latin- 
Americans  help  war  work;  Britain  builds  war  plants 
underground;  Fur  fashion  show  at  Miami  Beach;  Gas 
fires  quenched  in  Brooklyn  raid  drill;  Three  Navy 
fliers  adrift  in  Pacific  34  days;  Capital's  peacetime 
bureaus  move  inland;   Swimming  meet  at  New  Haven. 

UNIVERSAL  (Vol.  15,  No.  69) — Philip  Murray 
pledges  "no  strikes"  for  the  duration;  Australian 
envoy  Evatt  urges  speed;  Three  new  warships  launched; 
President  gets  Japanese  sword;  Three  Navy  fliers 
adrift  in  Pacific  34  days;  Airplane  factory  underground 
in  England;  Army  nurses  set  for  war;  U.  S.  troops 
train  for  offensive  war:  Fur  fp-hion  show  at  Miami 
Beach;  Hockey:  Toronto  Maple  Leafs  vs.  Rangers. 


Land  of  the  Quintuplets  (Good) 

MGM  (T-319)  Traveltalk  No.  9        10  mins. 

There  have  been  several  films  about  the 
Dionne  Quintuplets,  but  none  have  been  more 
searching  and  informative  than  this  pictorial 
journey  to  their  Callender,  Ontario,  habitat 
by  former  globe-trotting,  now  western  hemis- 
phere-trotting James  A.  FitzPatrick.  Also,  for 
the  first  time  (to  our  knowledge)  the  five  young 
ladies  and  their  surroundings  are  photographed 
in  Technicolor,  which  adds  immeasurably  to  the 
pictorial  value.  The  birthplace,  the  nursery,  the 
curio  shops,  the  Quintuplets  at  play  and  the 
famed  Dr.  Allan  Roy  Dafoe  at  work  in  his 
garden  form  the  principal  sequences,  with  Fitz- 
Patrick's  off-screen  narration  furnishing  inter- 
esting facts  about  the  subjects  which  never 
cease  to  be  a  source  of  curiosity  on  the  part 
of  millions  of  people.  "Land  of  the  Quin- 
tuplets" should  be  well  received  in  all  situa- 
tions. 


Health  for  Defense 

Col.  (3095)  Panoramic  No.  5 


(Very  Good) 

9  mins. 


This  is  an  educational  and  entertaining  fea- 
ture showing  how  the  famous  fact  finding  bureau 
of  Mr.  Gallup  goes  about  its  interesting  busi- 
ness of  finding  out  the  preferences  and  opinions 
of  Mr.  and  Mrs.  America.  The  investigator 
takes  the  spectator  on  a  ramble  to  the  homes 
and  work  places  of  lower,  middle  and  upper 
class  citizens  where  he  interrogates  them  on 
the  subject  of  health  and  exercise.  Among  the 
questions  asked  and  answered  are :  Do  we  get 
the  right  amount  of  vitamins  and  the  proper 
food?  What  about  exercise?  Should  the  Gov- 
ernment provide  proper  medical  care  for  those 
unable  to  pay?  Some  good  shots  of  the  Marines 
at  exercise  periods  under  the  direction  of  Gene 
Tunney  are  shown.  Edward  L.  Dorfman  pro- 
duced and  directed.  Story  is  by  Edmund  Paul. 
Photography  by  William  Kelly  and  excellent 
narration  by  Hugh  James. 


Yoo  Hoo  General 

Col.  (3430)  All  Star  No.  10 


(Good) 

18  mins. 

A  nice  assembly  of  diversified  entertainment 
is  staged  in  the  background  of  an  Army  camp 
with  Billy  Vine  as  Master  of  Ceremonies.  It 
is  the  AI.C.  listed  as  occupation  in  his  induc- 
tion papers  that  brings  about  all  of  the  action. 
The  Army  authorities  think  that  the  initials 
mean  Master  Cook  and  when  Vine's  efforts  in 
the  culinary  department  prove  very  unsatisfy- 
ing the  commander  orders  to  test  his  ability  in 
the  Master  of  Ceremony  line.  The  Peters  Sis- 
ters, Gracie  Barrie,  Condos  Bros.,  Pancho 
and  Marquita,  with  Umberto,.  and  Ben  Yost's 
Singing  Models  all  contribute  specialties.  Pro- 
duction and  direction  is  by  B.  K.  Blake.  Pho- 
tography by  Charles  Harten  and  musical  direc- 
tion by  Jack  Shaindlin.  The  musical  number 
Yoo  Hoo  General  is  by  Sam  Meade.  Herb 
Rikles  and  David  Ormont. 


Leo  Reisman  &  Orch. 


(Snappy) 


Vita.  (7506)  Melody  Master  No.  6     10  mins. 

This  subject  consists  wholly  of  various  shots 
of  Leo  Reisman's  band  playing  various  airs  in- 
cluding St.  Louis  Blues.  Make  Love  With 
a  Guitar.  What  Is  This  Thing  Called  Love 
and  Take  It.  The  subject  is  somewhat  static 
since  there  are  no  specialty  performers  aside 
from  a  singer,  but  the  music  is  so  snappy  that 
no  one  can  keep  from  at  least  tapping  his  feet 
in  rhythm  with  it.  Jean  Xegulesco  directed. 


Page  30  SHOWMEN'S    TRADE    REVIEW  March  28,  1942 


STR  West  Coast  Offices         Guaranty  Building         6331  Hollywood  Blvd.        Hollywood,  Calif.        Telephone,  Hollywood  1 390 


PROGRAM  NOTES  FROM  THE  STUDIOS 

DeHavilland  Opposite  Benny/  Mature  in  Valentino '  Role 
WB  Schedule  Elaborate  Musical/  Muni  in  'The  Commandos 


Lupe  Velez  has  been  signed  to  a  three- 
picture  contract  by  RKO.  First  on  the  new 
deal  will  be  another,  the  seventh,  of  the 
"Mexican  Spitfire"  series,  with  Leon  Errol, 
to  be  produced  by  Bert  Gilroy  and  directed 
by  Les  Goodwins. 


Henry  Aldrich  will  devote  himself  to  na- 
tional defense  work  in  his  next  Paramount 
picture,  "Henry  Aldrich  of  the  Junior  Army," 
being  written  by  Muriel  Roy  Bolton.  Jimmy 
Lydon,  Charlie  Smith,  John  Litel  and  Olive 
Blakeney  will  head  the  cast. 


Olivia  de  Havilland  has  been  set  for  the 
feminine  lead  opposite  Jack  Benny  in  the  film 
version  of  "George  Washington  Slept  Here," 
set  to  roll  at  Warner  Bros,  in  a  few  days 
under  the  direction  of  William  Keighley. 


Archie  Mayo  checked  in  at  20th  Century- 
Fox  to  prepare  for  the  direction  of  "The 
Night  the  World  Shook,"  Jean  Gabin  starrer, 
scheduled  to  roll  shortly. 


Mitzi  Makar,  Viennese  stage  actress  and 
wife  of  Writer  George  Bruce,  has  been  as- 
signed a  role  in  Republic's  "Flying  Tigers" 
which  Edmund  Grainger  will  produce.  The 
yarn  is  an  original  by  Bruce. 


When  Edward  Small  resumes  production 
after  his  announced  summer  lay-off,  one  of 
his  first  pictures  will  be  "The  Life  of  Ru- 
dolph Valentino,"  with  Victor  Mature  in  the 
title  role. 


Universal  has  announced  that  Deanna  Dur- 
bin's  next  starring  vehicle  will  be  "Three 
Smart  Girls  Join  Up,"  based  on  women-in- 
war  work.  Bruce  Manning  will  produce  from 
the  script  now  being  written  by  Paul  Jar- 
rico  and  Richard  Collins.  Deanna  recently 
returned  from  a  five-week  Army  camp  tour 
in  the  East. 


Monogram  Producer  Edward  Gross  has 
scheduled    for    early    production,  "Hillbilly 


Speaking  of  Eagles 

Quentin  Reynolds,  right,  famed  American  war 
correspondent,  arrives  in  Hollywood  to  write  and 
speak  the  foreword  to  Walter  Wanger's  new 
Universal  film,  "Eagle  Squadron,"  and  confers 
with  Director  Arthur  Lubin,  left,  and  Producer 
Wanger  on  the  set. 


Blitzkrieg,"  second  in  the  Snuffy  Smith 
series.  Edward  Cline  will  direct  and  Bud 
Duncan  and  Edgar  Kennedy  will  again  ap- 
pear in  important  roles. 


Lesley  Selander  will  direct  "Last  Canyon," 
a  forthcoming  Hopalong  Cassidy  feature  for 
Harry  Sherman,  starring  William  Boyd. 


MGM's  "Me  and  My  Gal,"  starring  Judy 
Garland,  will  go  before  the  cameras  in  about 
a  week  with  Busby  Berkeley  directing.  The 
cast  also  includes  Gene  Kelly,  George  Mur- 
phy, Ben  Blue,  Marta  Eggerth  and  Richard 
Quine.  The  musical  drama  will  be  produced 
by  Arthur  Freed. 


"Sweethearts  of  1942,"  one  of  the  most 
elaborate  musicals  ever  placed  on  the  Warner 
Bros,  schedule,  is  set  for  an  early  start  at 
the  Burbank  studio.  Announced  for  the 
cast  are  Priscilla  Lane,  Brenda  Marshall, 
Alexis  Smith,  Jane  Wyman,  Jean  Ames, 
Peggy  Diggins  and  a  host  of  the  pretty 
girls  on  the  studio  roster. 


Paul  Muni  will  return  to  the  screen  as  the 
star  in  Columbia's  "The  Commandos,"  which 
Lester  Cowan  will  produce.  Cowan  has  dis- 
patched a  representative  to  England  to  ar- 
range for  authentic  film  footage  of  actual 
Commando  Corps  raids. 


Paramount  Producer  Richard  Blumenthal 
is  currently  testing  character  players  for  "Are 
You  A  Mason?",  his  next  assignment  at  the 
studio. 


A  new  streamlined  military  precision  dance 
routine,  created  by  Director  Roy  Del  Ruth, 
will  be  featured  in  "Get  Rich  Quick  Maisie," 
which  Del  Ruth  is  now  making  at  MGM. 
The  dance  will  highlight  one  of  the  several 
musical  sequences  in  the  picture  which  co- 
stars  Ann  Sothern  and  Red  Skelton. 


Director  Gregory  Ratoff  shifted  his  sched- 
ule for  "Strictly  Dynamite"  at  20th  Century- 
Fox  in  order  to  finish  a  sequence  in  which 
Robert  Marks  appeared.  Marks,  a  new  juve- 
nile, has  been  ordered  to  report  for  induction 
into  the  Army. 


William  Pine  and  William  Thomas  have 
signed  Rena  Morgan,  19  year  old  singing 
daughter  of  the  late  Helen  Morgan,  for  a 
role  in  "Wrecking  Crew,"  which  will  co- 
star  Chester  Morris,  Richard  Arlen  and 
Jean  Parker. 


Tim  Whelan  checks  in  at  RKO  this  week 
to  start  work  on  his  first  film  under  his  new 
producer-director  deal,  which  will  be  a  big 
musical.  Whelan  has  been  in  New  York 
lining  up  talent  for  the  picture. 


Foote  Scripts  "Resin-Puss" 

On  assignment  from  Director  Clarence 
Brown,  who  owns  the  screen  rights,  Bradbury 
Foote  is  doing  the  screenplay  based  on  "Resin- 
Puss,"  Art  James'  new  novel. 


WANDERING 

AROUND 
HOLLYWOOD 

wiUt  the  "OUUmei" 


Geoffrey  Homes,  author  of  mystery  stories, 
has  been  signed  by  Columbia  to  write  an 
original,  "The  Gin  Rummy  Murder"  .  .  . 
and  we're  putting  ourself  on  record  for  the 
job  of  technical  advisor. 


"Shermanville"  will  be  the  name  of  the 
complete  Western  town  Harry  Sherman  is 
building  at  his  California  Studios,  which 
will  provide  a  convenient  locale  for  the 
Hopalong  Cassidy  films  in  the  event  that 
location  trips  become  impossible.  It  sounds 
like  a  swell  idea. 


Although  Producer  Edward  Small  has 
announced  that  he  will  suspend  all  produc- 
tion until  late  in  the  Fall  after  the  windup 
of  the  Shirley  Temple  starrer,  "Miss  Annie 
Rooney,"  the  wise  boys  say  he  will  be  back 
on  the  job  as  soon  as  he  can  find  suitable 
studio  space.  Ed  moves  too  fast  to  lay  low 
that  long. 


Director  Edward  H.  Griffith  is  all  steamed 
up  over  a  new  multiple-element  lens  he 
wants  to  use  in  "Frenchman's  Creek,"  his 
next  at  Paramount.  The  lens  is  being  de- 
veloped by  an  Eastern  optical  concern  and 
is  still  in  the  experimental  stage. 


It's  done  for  art.  Don  "Red"  Barry,  who 
spent  a  year  developing  long  hair  for  his 
Western  roles,  had  his  hair  clipped  in  mili- 
tary style  for  his  role  in  Republic's  "Remem- 
ber Pearl  Harbor."  What?   No  shave!!! 


The  wide-awake  King  Brothers  have  an- 
nounced "Hot  Rubber"  as  their  next  picture 
for  Monogram.  The  yarn  will  deal  with  the 
present  tire  situation,  regarded  as  an  explo- 
sive question  which  may  parallel  the  pro- 
hibition era.  Very  interesting  from  where 
we're  sitting.  Cameras  roll  late  next  month. 


Despite  war  time  restrictions,  the  opening 
of  the  new  Hollywood  Paramount  with  the 
world  premiere  of  "Reap  the  Wild  Wind," 
was  equal  to  any  of  the  past  "first  nights" 
in  the  movie  capital. 


Another  Chiller-Diller 
On  Monogram  Schedule 

"Revenge  of  the  Zombies"  has  been  placed 
on  the  Monogram  schedule  for  production  by 
Lindsley  Parsons.  Manton  Moreland,  Negro 
comedian,  is  the  only  member  of  the  cast  defi- 
nitely assigned.  Additional  casting  is  now  going 
on.  Parsons  produced  "King  of  the  Zombies," 
which  was  one  of  the  studio's  outstanding 
thrillers  on  the  1940-41  program. 


March  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  31 


HOLLYWOOD  STUDIO  ROUND-UP 


All  "Pidgeons"  Don't  Fly 

Boss  on  the  set  is  Director  Edwin  L.  Marin.  But 
at  rummy  he's  not  the  boss.  He  is  a  "pidgeon" 
as  can  be  plainly  seen  by  Shirley  Temple's  smile 
of  triumph.  The  two  are  matching  wits  and  luck 
between  camera  setups  on  the  set  of  Edward 
Small's  new  picture,  "Miss  Annie  Rooney." 


Priscilla  Lane  and  George  Brent- 
Borrowed  for  "Silver  Queen" 

Priscilla  Lane  and  George  Brent  will  play 
the  two  principal  romantic  roles  in  "Silver 
Queen,"  story  of  a  woman  professional  gambler 
which  Harry  Sherman  will  produce  for  Para- 
mount. The  two  stars  were  borrowed  from 
Warner  Bros. 

Lloyd  Bacon,  director  of  numerous  outstand- 
ing hits,  including  "Knute  Rockne — All  Ameri- 
can," "Forty-Second  Street"  and  "Wonder 
Bar,"  also  has  been  borrowed  from  Warner 
Bros,  to  direct  the  picture,  which  is  scheduled 
to  start  within  the  next  three  weeks. 

"Silver  Queen"  was  adapted  by  J.  Benton 
Cheney  from  the  original  screen  story  by  For- 
rest Halsey  and  William  Allen  Johnston. 


"Buffalo  Bill"  Placed  on 
Warner  Bros.  Schedule 

"Buffalo  Bill,"  based  on  the  career  of  Amer- 
ica's most  famous  scout,  William  F.  Cody,  is 
to  be  placed  in  production  by  Warner  Bros,  at 
the  earliest  possible  moment,  it  was  announced 
by  J.  L.  Warner.  The  picture  will  be  produced 
by  Hal  Wallis ;  Michael  Curtiz  will  direct. 

Not  only  is  the  picture  designed  to  be  one  of 
the  most  elaborate  epics  of  the  West  that  the 
company  ever  has  made,  but  it  is  expected  to 
establish  Ronald  Reagan,  who  will  have  the 
title  role,  as  one  of  the  tops  among  adventure 
film  stars. 


Bernhardt  Megs  "Happy  Go  Lucky" 

Paramount  has  borrowed  Curtis  Bernhardt 
from  Warner  Bros,  to  direct  the  Technicolor 
musical,  "Happy  Go  Lucky,"  which  will  star 
Mary  Martin,  Dick  Powell  and  Rudy  Vallee. 
Bernhardt  is  making  preliminary  preparations 
for  the  picture's  start  early  next  month.  He 
recentlv  completed  "Juke  Girl"  for  the  Burbank 
lot. 


New  Feminine  Lead  for  Autry 

Republic  is  scouting  for  a  new  feminine  lead 
for  "Beyond  the  Great  Divide,"  the  next  Gene 
Autry  starrer  scheduled  to  roll  this  week.  Fay 
McKenzie,  with  Autry  in  his  last  three  pictures, 
has  been  moved  into  the  lead  of  "Remember 
Pearl  Harbor"  and  will  not  be  available  in  time. 


Ray  Noble  at  Bat 

Samuel  Goldwyn  has  engaged  Ray  Noble  and 
his  orchestra  for  the  nightclub  scenes  in  "The 
Pride  of  the  Yankees,"  Gary  Cooper  starrer 
based  on  the  life  of  Lou  Gehrig.  Noble  will  be 
featured  with  dancers  Veloz  and  Yolanda. 


COLUMBIA 

PARACHUTE  NURSE  —  Principals:  Marguerite 
Chapman,  Kay  Harris.    Director,  Charles  Barton. 


METRO-GOLDWYN-MAYER 

A  YANK  AT  ETON — Principals  :  Mickey  Rooney.  Ed- 
mund Gwenn,  Ian  Hunter.    Director,  Norman  Taurog. 


PARAMOUNT 

PRIORITIES  OF  1942  —  Principals:  Betty  Jane 
Rhodes,  Johnnie  Johnston.  Ann  Miller,  Vera  Vague, 
Jerry  Colonna.    Director,  Albert  S.  Rogell. 


PRODUCERS 

MAD  MONSTER— Principals:  Johnny  Downs,  George 
Zucco,  Anne  Nagel.    Director,  Sam  Newfield. 


PRODUCERS  (Cont.) 

GALLANT  LAD Y  —  Principals  :  Sidney  Blackmer, 
Rose  Hobart,  Jane  Novak,  Warren  Hymer.  Director, 
William  Beaudine. 

20TH  CENTURY-FOX 

ORCHESTRA  WIFE — Principals:  Cesar  Romero, 
Lynn  Bari,  George  Montgomery,  Glenn  Miller  & 
Band.    Director,  John  Brahm. 

A  HAUNTING  WE  WILL  GO— Principals :  Stan 
Laurel,  Oliver  Hardy,  Sheila  Ryan,  John  Shelton. 
Director,  Alfred  Werker. 

PIED  PIPER — Principals:  Monty  Woolley,  Roddy 
McDowall,    Anne    Baxter.     Director,    Irving  Pichel. 


UNIVERSAL 

STRICTLY  IN  THE  GROOVE— Principals :  Leon 
Errol,  Mary  Healy,  Grace  McDonald,  Donald  O'Con- 
nor.   Director,  Vernon  Keays. 

DESTINY— Principals:  Richard  Dix,  Wendy  Barrie. 
Director,  William  R.  Neal. 


MIRACLE  BOX-OFFICE  SENSATION 

OUTSTANDING 


AT  ALL 


ASTOR  EXCHANGES 


As  tor — Atlanta 
Northeastern — Boston 
Pam-0 — Buffalo 
Special — Chicago 
Monogram — Cincinnati 
Monogram — Cleveland 
Astor — Dallas 
Commercial — Denver 


Allied — Detroit 

Capitol -Monogram — Indianapolis 
Majestic — Kansas  City 
Majestic  Dist. — Los  Angeles 
Astor — Milwaukee 
Producer's — Minneapolis 
Northeastern — New  Haven 
Times  Pictures — N.Y.C. 
Superior — Toronto 


Astor — New  Orleans 
Liberty — Omaha 
Astor— Phila. 
Crown — Pittsburgh 
Variety — St.  Louis 
Astor — San  Francisco 
Principal — Seattle 
Peerless — Washington 


March  28,  1942 


Page  32 


SHOWMEN'S    TRADE  REVIEW 


YANKEE  DOODLE  DANDY  (WB)  Bio- 
graphical. Principals:  James  Cagney,  Joan 
Leslie,  Walter  Huston,  Richard  Whorf,  Irene 
Manning,  George  Tobias,  Rosemary  De- 
Camp.  Plot:  The  story  of  The  Four  Cohans, 
a  nationally  famous  theatrical  family,  and 
particularly  about  George,  a  son  whose  tal- 
ents amounted  to  genius,  wrote  songs  (one 
of  which  was  "Over  There"),  wrote  plays, 
acted  and  produced.  His  entire  life  was 
spent  in  the  theatre  and  the  biggest  day  of 
his  life  was  when  he  received,  from  the 
White  House,  a  special  Congressional  Medal 
for  being  a  great  patriot  and  a  great  Ameri- 
can. Director,  Michael  Curtiz. 

GET  RICH  QUICK  MAISIE  (MGM) 
Comedy-Drama.  Principals:  Ann  Sothern, 
Red  Skelton,  Allen  Jenkins,  Donald  Meek. 
Plot:  Ann  Sothern  meets  Red  Skelton  in  an 
agent's  office,  where  they  are  both  hunting 
"for  a  job.  When  they  do  succeed  in  get- 
ting one,  Ann  leaves  because  she  discovers 
that  Skelton  has  a  fiance  back  home.  How- 
ever when  she  learns  that  he's  in  trouble, 
she  comes  back  to  help  him.  When  he  is 
drafted  into  the  army,  she  agrees  to  wait 
until  he  returns.  Director,  Roy  Del  Ruth. 

UNDERCOVER  MAN  (Para.)  Western. 
Principals:  William  Boyd,  Andy  Clyde,  Ben- 
nett George,  Antonio  Moreno,  Chris-Pin 
Martin,  Nora  Lane,  Esther  Estrella.  Plot: 
On  the  border,  bandits  disguise  themselves 
as  Mexicans  when  they  raid  American  soil 
and  as  Americans  when  they  pillage  Mexi- 
can towns.  Bill  Boyd  is  summoned  to  de- 
tect the  criminals,  and  is  immediately  accused 
as  being  the  bandit  leader,  who  resembles 
him.  The  governess  of  a  young  girl,  with 
whom  Bennett  George  falls  in  love,  turns 
out  to  be  the  tool  of  the  criminals.  Director, 
Lesley  Selander. 

THE  MAGNIFICENT  JERK  (20th-Fox) 
Comedy-Drama.  Principals:  Don  Ameche, 
Henry  Fonda,  Lynn  Bari,  Edward  Everett 
Horton.  Plot:  A  backwoodsman  wins  a  con- 
test and  comes  to  New  York  to  collect  his 
money.  He  meets  and  falls  in  love  with  one 
of  the  teachers  working  at  the  school  giving 
the  prize.  The  owner  uses  this  love  as  a 
means  of  exploiting  him  for  the  school's 
benefit,  but  when  the  girl  learns  of  this,  she 
not  only  prevents  it,  but  agrees  to  go  back. 
Director,  Walter  Lang. 

ONCE  UPON  A  THURSDAY  (MGM) 
Comedy-Drama.  Principals:  Marsha  Hunt, 
Barry  Nelson,  Marjorie  Main,  Spring  By- 
ington,  Virginia  Weidler.  Plot:  The  entire 
social  colony  is  upset  when  it  learns,  through 
one  of  the  gossip  columns,  that  a  maid  in 
their  midst  is  writing  a  book  about  them. 
This  girl  is  secretly  married  to  one  of  the 
socialites  and  without  his  knowledge,  has 
taken  the  menial  job.  When  he  appears, 
with  another  fiance,  things  really  happen,  but 
everything  is  ironed  out  after  the  book  is 
accepted.  Director,  Jules  Dassin. 

CORPSE  VANISHES  (Mono.)  Mystery. 
Principals:  Bela  Lugosi,  Luana  Walters, 
Tristram  Coffin,  Elizabeth  Russell,  Minerva 
Urecal.  Plot:  Several  brides  have  collapsed 
at  their  wedding  ceremonies  and  their  bodies 
have  mysteriously  disappeared.  When  a 
young  girl  reporter  stumbles  on  the  reason 
for  this,  she  stages  a  fake  wedding.  The 
culprit  kidnaps  her,  but  before  he  can  do 
her  any  harm,  he  is  killed  by  an  avenging 
woman.  Director,  Wallace  Fox. 

DESPERATE  JOURNEY  (WB)  Drama. 
Principals:  Errol  Flynn,  Ronald  Reagan, 
Nancy  Coleman,  Raymond  Massey.  Plot: 
An  RAF  Flying  Fortress,  with  five  men  on 


board,  is  shot  down  in  Germany.  Three  of 
them  lose  their  lives  while  fleeing  from  the 
Gestapo,  but  the  other  two  manage  to 
escape  across  the  Dutch  border.  There  they 
find  a  captured  British  bomber  plane  being 
outfitted,  by  a  Nazi  crew,  for  a  raid  over 
London.  They  thwart  their  plans  and  use 
the  bomber  to  get  back  to  England  them- 
selves.  Director,  Raoul  Walsh. 

IT  HAPPENED  IN  FLATBUSH  (20th- 
Fox)  Drama.  Principals:  Lloyd  Nolan,  Car- 
ole Landis,  Sara  Allgood,  William  Frawley. 
Plot:  Fans  of  the  Brooklyn  Baseball  team 
crucified  a  man  seven  years  before  because 
the  team  lost  the  pennant  due  to  his  error. 
Given  another  opportunity  by  the  owner, 
he  finds  it  tough  sledding,  especially  after 
the  owner  dies.  As  manager,  it  is  up  to  him 
to  sell  the  team  to  the  stockholders  and  he 
succeeds.  Director,  Ray  McCarey. 

SOMEWHERE  I'LL  FIND  YOU  (MGM) 
Drama.  Principals:  Clark  Gable,  Lana 
Turner,  Robert  Sterling,  Lee  Patrick,  Sara 
Haden.  Plot:  Two  brothers,  both  ace  war 
correspondents,  discover  that  they  are  in 
love  with  the  same  woman.  Loving  the 
older,  but  unable  to  convince  him,  she  leaves 
on  an  assignment  to  cover  the  war  in  Indo- 
China.  It  is  there  that  the  men  find  her. 
When  the  younger  brother  is  killed,  the 
other  two  send  in  a  story,  to  the  newspaper, 
of  his  magnificent  sacrifice.  Director,  Wesley 
Ruggles. 

BROADWAY  (Univ.)  Gangster.  Principals: 

George  Raft,  Pat  O'Brien,  Janet  Blair,  Brod 
Crawford,  Anne  Gwynne.  Plot:  A  famous 
movie  star  re-lives,  in  retrospect,  a  period 
in  his  career.  He  remembers  himself  start- 
ing as  a  hoofer  in  a  speak-easy;  how  he  got 
mixed  up  with  a  big  shot  racketeer  and  boot- 
legger who  was  crazy  about  his  dancing 
partner;  how  he  was  framed,  and  then  how 
the  detective  who  was  interested  in  nabbing 
the  racketeer  straightened  things  out.  Direc- 
tor, William  A.  Seiter. 

HALFWAY  TO  SHANGHAI  (Univ.)  Spy. 
Principals:  Irene  Hervey,  Kent  Taylor, 
Henry  Stephenson,  J.  Edward  Bromberg, 
George  Zucco,  Charlotte  Wynters,  Fay  Helm. 
Plot:  Among  the  widely  assorted  passen- 
gers on  a  train  running  along,  the  Burma 
Road  to  Rangoon,  are  an  American  engi- 
neer, a  White  Russian  girl,  a  Burmese  de- 
tective and  a  few  Gestapo  agents.  An 
important  map,  giving  the  location  of  China's 
main  munitions  dump,  is  the  objective  of  all. 
Director,  John  Rawlins. 

'TIL  YOUR  RETURN  (MGM)  Comedy- 
Drama.  Principals:  William  Powell,  Hedy 
Lamarr,  Claire  Trevor,  Basil  Rathbone.  Plot: 
A  newly  married  diplomat  in  the  French 
Foreign  Office  finds  himself  in  a  quandary 
when  he  receives  a  threatening  note  from  an 
extortioner  who  claims  the  diplomat  is 
really  a  notorious  petty  criminal  who  disap- 
peared years  before.  To  save  himself  from 
disgrace  and  restore  his  peace  of  mind,  he 
and  his  young  wife  plan  a  solution  to  the 
case.   Director,  Jack  Conway. 

BIG   SHOT    (WB)    Gangster.  Principals: 

Humphrey  Bogart,  Irene  Manning,  Richard 
Travis,  Susan  Peters,  Stanley  Ridges.  Plot: 
A  double-crosser,  gangster  and  three-time 
loser,  once  a  big  shot,  is  unable  to  pull  a 
deal  because  he  has  lost  his  nerve,  and  it 
means  the  pen  for  life  if  he  is  caught.  He 
takes  an  awful  beating  from  the  small-time 
thugs  until  he  falls  in  love.  Then,  the  only 
thing  that  the  return  of  his  nerve  does  for 
him  is  to  get  him  and  the  woman  he  loves 
into  trouble.  Director,  Lewis  Seiler. 


etj>  Clui)  JSoteS 

{Continued  from  Page  8) 


and  Bond  Campaign  was  held  Monday  evening, 
the  23rd,  in  the  Club  Rooms,  and  was  a  com- 
plete success.  Forty-two  members  were  in  at- 
tendance, Campaign  Books  were  distributed,  and 
many  ideas  for  the  success  of  the  Campaign 
were  brought  up  and  adopted.  Practically  every 
traveling  member  of  the  Club  will  be  busy  sign- 
ing up  exhibitors  in  Oklahoma  during  the  next 
three  weeks.  The  work  was  divided  among 
the  various  exchanges  so  that  no  salesman  was 
required  to  obtain  the  signature  of  more  than 
fen  exhibitors.  It  is  expected  that  before  the 
end  of  April  at  least  90  per  cent  of  the  263 
exhibitors  in  Oklahoma  will  be  actively  coop- 
erating in  the  Campaign. 

John  Feeney  of  Tulsa  was  in  the  Club  Rooms 
Monday  evening  with  a  group  of  friends. 

Barker  Johnny  Fagan,  who  this  week  enlisted 
in  the  Navy  and  went  through  a  number  of  the 
necessary  motions  for  induction,  received  his 
notice  of  induction  into  the  Army  Tuesday 
morning.  However,  the  Navy  induction  has 
priority  on  Johnny,  and  he  will  be  a  full-fledged 
yeoman  in  less  than  a  week. 

The  Officers  and  Directors  of  Tent  No.  22 
have  voted  to  waive  dues  on  all  members  enter- 
ing the  Armed  Forces  of  the  United  States, 
either  by  draft  or  enlistment.  Such  members 
will  be  carried  on  the  active  list  of  Variety 
Club  Members,  and  will  be  issued  a  card  and 
given  all  Club  privileges  for  the  duration  of 
the  war. 


Tent  No.  24— Charlotte 

Club's  Eye,  Ear,  Nose  and  Throat 
Clinic  Scheduled  to  Be  Dedicated  Fri- 
day; Several  Visitors  to  Clubrooms 

The  Charlotte  Variety  Eye,  Ear,  Nose  and 
Throat  Clinic  was  to  have  its  official  dedica- 
tion on  Friday  of  this  week.  The  Clinic  is  the 
major  charity  venture  of  Tent  No.  24.  It  will  be 
maintained  by  the  Club  with  the  cooperation 
of  local  doctors.  The  basement  of  the  Pro- 
fessional Building  has  been  remodeled  and  com- 
plete, modern,  medical  equipment  has  been  in- 
stalled. Only  charity  patients,  recommended 
by  regular  agencies  in  the  city,  will  be  ad- 
mitted. It  was  established  principally  to  take 
care  of  underprivileged  children  whose  parents 
cannot  afford  care  through  normal  channels. 
The  club's  Clinic  Committee  is  headed  by  J.  A. 
Vickers.  L.  C.  Sipe  and  J.  A.  Bachman  serve 
with  him. 

Among  the  visitors  during  the  past  week  in 
the  club  rooms,  included  W.  T.  Jessup  of  Jack- 
sonville, N.  C,  as  the  guest  of  Barker  J.  C. 
Thompson.  Barker  and  Mrs.  Bob  Pinson  enter- 
tained Mr.  and  Mrs.  J.  B.  Wangberg  of  Kansas 
City.  Judge  Frank  Sims  had  as  his  guest  Mr. 
Whit  Bristow  of  Washington,  D.  C.  Scott 
Lett,  did  the  honors  for  Max  Harlow  from 
New  York  City. 


Tent  No.  25— So.  Calif. 

Last  Monday's  Kings  For  a  Night  affair 
was  in  charge  of  George  Alderman,  Louis 
Notarius  and  Francis  Bateman.  Honored  guest 
for  the  occasion  was  Barker  Kenneth  R.  Mac- 
kaig,  second  Barker  from  the  Tent  to  join  the 
armed  forces.  Other  guests  of  the  occasion 
were  Mrs.  Darryl  F.  Zanuck,  Constance  Ben- 
nett and  Gilbert  Roland.  There  was  plenty 
of  entertainment  to  make  the  evening  enjoyable. 

The  Gin-Rummy  tournament  is  scheduled  to 
begin  April  19  and  continue  on  April  20,  26 
and  27  with  the  finals  on  May  4. 


Buy  Defense  Bonds  and  Stamps 


March  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  33 


3 


ASTOR  PICTURES 


Rel. 

Mins.  Date 

Bat  Whispers  (My-D)  C.   Morris-U.   Merkel   86  

Cock  of  the  Air  (C)  Chester  Morris    71  

Crooked  Circle  (OF  Zasu  Pitts-Jimmy  Gleason  70  

Framed  for  Murder  (D)  Wallace    Ford-Fuzzy  Knight  

Hell's  Angels  (D)  Lyon-Harlow-Hall   I00  

Hell's  Crossroads  (D)A  Tom   Keene-John  Qualen  -.  

(Former  title  "Our  Daily  Bread") 

Her  Enlisted  Man  (CD)  Barbara  Stanwyck- Robt.  Young  70  

(Former  title  "Red  Salute") 

I  Cover  the  Waterfront  (D) . .  .Claudette  Colbert    80  

Let  'Em  Have  It  (G)  Bruce  Cabot-Virginia  Bruce  70  

Murder  at  the  Baskervilles  Arthur  Wontner   

Palooka  (C)   Stuart   Erwin-Lune  Velez  70  

Scarface  (D)   P.  Muni-G.  Raft-A.  Dvorak  88  

Sky  Devils  (C-D)  Spencer  Tracy   88  

Tonight  Or  Never  (D)  Gloria  Swanson-Melvyn   Douglas  70  


See 
Issue  of 
.  Reissued 
.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 

.Reissued 

.  Reissued 
.  Reissued 
.Not  Rev. 
.  Reissued 
.  Reissued 
.Reissued 
.  Reissued 


COLUMBIA 


Current  1940-41 


20I0  Adventure  in  Washington(D)  F.Herbert  Marshall-Virginia  Bruce...  84. 

20I4  Blondie  in  Society  (C)F  Penny  Singleton-Arthur  Lake  76. 

2023  Ellery  Queen  and  the 

Perfect  Crime  (My)A  Ralph  Bellamy-Margaret  Lindsay...  63. 

2215  Hands  Across  the  Rockies(W)  F.Bill  Elliott-Dub  Taylor  60. 

200  I  Here  Comes  Mr.  Jordan  i  FA  i  A  .  Robt.  Montgomery-Rita  Johnson....  93. 
20I3  Her  First  Beau  (CD)F  Jane  Withers-Jackie  Cooper  76. 

204 1  I  Was  a  Prisoner  on 

Devil's  Island  (D)A  Sally   Eilers- Donald   Woods  70. 

2206  Medico  of  Painted  Spring(W)F.Chas.  Starrett-Terry  Walker  59. 

2020  Naval  Academy  (D)F  Jimmy  Lydon-Fred.   Bartholomew...  67. 

2039  Officer  and  the  Lady  (D)A  Rochelle  Hudson-Bruce  Bennett   60. 

2003  Our  Wife   (C)F  Ruth  Hussey-Melvyn  Douglas  93. 

2208  Prairie  Stranger  (W)F  Chas.  Starrett-Patti  McCarty  58. 

22I4  Return  of  Daniel  Boone  (W)F.Bill  Elliott- Evelyn  Young  61. 

2026  Richest  Man  in  Town  (D)F.. .Frank  Craven-Edgar  Buchanan  69. 

2008  She  Knew  All  the  Answers f  D)  A  .  F ranch ot  Tone-Joan  Bennett  85. 

2216  Son  of  Davy  Crockett  (W)F...Bill  Elliott-Iris  Meredith  62. 

20I9  Sweetheart  of  the  Campus  (MD)  .Ruby  Keeler-Harriet  Hilliard  61. 

2207  Thunder  Over  the  Prairie  (W)  F  .Charles  Starrett-Eileen  O'Hearn  60. 

20I7  Tillie  the  Toiler  (C)F  Kay  Harris- William  Tracy  67. 

2009  Time  Out  for  Rhythm  (DM)F.Rudy  Vallee-Rosemary  Lane  74. 

2042  Two  in  a  Taxi  (C-D)A  Anita  Louise-Russell  Hayden  62. 

2040  Voice  in  the  Night  (D)  Clive  Brook-Diana  Wynyard  83. 

2004  You'll  Never  Get  Rich  (M)F..Fred  Astaire-Rita  Hayworth  88. 

Current  1 941-42 

3013  Adventures  of  Martin  Eden(D)  A.Glenn   Ford-Claire  Trevor   87. 

3003  Bedtime  Story  (C)A  Loretta  Young-Fredric  March   85. 

3041  Blonde  From  Singapore(CD)A. Florence  Rice-Leif  Erickson   67. 

3017  Blondie  Goes  to  College  (C)  F.Penny  Singleton-Arthur  Lake   74. 

3212  Bullets  for  Bandits  (W)  Bill  Elliott-Tex  Ritter   58. 

3035  Cadets  on  Parade  (D)  Freddie  Bartholnmew-Jimmy  Lydon.  63. 

Canal  Zone   Chester  Morris-John  Hubbard  

3031  Close  Call  for  Ellery 

Queen  (My)F   William  Gargan-Margaret  Lindsay..  67 

3028  Confessions  of  Boston 

Blackie  (My) F   Chester  Morris-Harriet  Hilliard  65 

3030  Ellery  Queen  and  the 

Murder  Ring   (My)  Ralph  Bellamy-Margaret  Lindsay...  68 

3015  Go  West,  Young  Lady (WMC)F. Penny  Singleton-Glenn  Ford  71 

3023  Harmon  of  Michigan  (D)  F  Tommy  Harmon-Anita  Louise  65 

3039  Harvard  Here  I  Come  (C)F...Maxie  Rosenbloom-Arline  Judge  65 

3024  Honolulu  Lu  (C)  Lupe  Velez-Bruce  Bennett  72 

3209  King  of  Dodge  City  (W)F  Bill  Elliott-Tex  Ritter  63 

3009  Ladies  in  Retirement  (D)A...lda    Lupino-Louis   Hayward  91 

3007  Lady  Is  Willing  (CD)A  Marlene   Dietrich-Fred    MacMurray.  91 

3204  Lawless  Plainsman  (W)  Charles  St?'rett- Russell  Hayden  

3211  Lone  Star  Vigilantes  (W)F...Bill  Elliott-Tex  Ritter  58 

3034  Man  Who  Returned  to  Life  (D)AJohn  Howard-Lucille  Fairbanks  60 

3005  Men  in  Her  Life  (D)A  Loretta  Young-Dean  Jagger  90 

3040  Mystery  Ship  (D)F  Lola  Lane-Paul  Kelly   63 

3202  Riders  of  the  Badlands  (W)  F.Charles  Starrett- Russell  Hayden  57 

3210  Roaring  Frontiers  (W)F  Bill  Elliott-Tex  Ritter   60 

3201  Royal  Mounted  Patrol  (W)  Charles  Starrett-Russell  Hayden  59 

3026  Secretsofthe  Lone  Wolf  (My)  F.Warren  William    66 

3021  Shut  My  Big  Mouth  (OF  Joe  E.  Brown-Adele  Mara  71 

3022  Sing  for  Your  Supper  (DM)F.Jinx   Falkenburg-"Buddy"   Rogers..  68 

3036  Stork  Pays  Off  (OF  Maxie  Rosenbloom-Rochelle  Hudson.  68 

3008  Texas  (D)F   William  Holden-Glenn  Ford   92 

3016  Three  Girls  About  Town(CD)A Joan  Blondell-John  Howard   73 

3033  Tramp,  Tramp.  Tramp  (C)  F. .  .Florence  Rice-Bruce  Bennett   68 

3020  Two  Latins  From 

Manhattan  (CM)F   Jinx  Falkenburg-Joan  Woodbury   66 

Two  Yanks  in  Trinidad  (C)A..Pat  O'Brien-Brian   Donlevy   84 

3203  West  of  Tombstone  (W)F  Charles  Starrett-Russell  Hayden   59 

3004  You  Belong  to  Me  (CD)A  Barbara  Stanwyck- Henry  Fonda   97 


.5/30/41 
7/17/41 

8/14/41 
6/19/41 
8/21/41 
5/8/41 

6/30/41 
6/26/41 
.5/22/41 
7/24/41 
8/28/41 
.9/18/41 
5/7/41 
6/12/41 
5/15/41 
7/15/41 
6/26/41 
7/30/41 
8/7/41 
6/20/41 
7/10/41 
5/20/41 
9/25/41 


.2/26/42  . 
. 12/25/41 
. 10/16/41 
.1/15/42  . 
.2/12/42  . 
.1/22/42 
.3/19/42 


,b5/3l/4l 
. .b7/5/4l 

b7/l2/4l 
.b6/!4/4l 
. ,b8/2/4l 
,b5/10/4l 

b6/28/4l 
b6/28/4l 

.b5/24/4l 

.b7/l9/4l 
b8/l6/4l 
.b9/6/4l 
b9/l3/4l 

,b6/l4/4l 
b5/24/4l 
b7/l2/4l 
.b7/5/4l 

.  .b8/2/4I 
.b8/9/4l 

. .b6/7/4l 
b6/28/4l 
b4/l9/4t 
b9/27/4l 


. .b2/28/42 
.bl2/l3/4l 
. .b8/30/4l 
. . .b3/7/42 
. .b2/2l/42 
. .all/1/41 
.a  12/20/4 1 


..1/29/42  ...b3/ 14/42 
..1/8/42  ...DI2/I3/4I 


.  11/18/41 
. 1 1 /27/4 1 
.9/11/41  . 
. 12/18/41 
. 12/1 1/41 
.8/14/41  . 
.9/18/41  . 
.2/12/42  . 
.3/12/42  . 
.1/1/42  .. 
.2/5/42   . . 
.11/20/41 
.9/4/41  .. 
. 12/18/41 
. 10/16/41 
. 11/13/41 
.  11/13/41 
.2/19/42  . 
.12/4/41  . 
.11/6/41  . 
.10/9/41  . 
.10/23 /4I 
.3/12/42 

.10/2/41  . 
.3/26/42  . 
.1/15/42  . 
.10/30/41 


Coming  1941-42 

Alias  Boston  Blackie  (D)  C.  Morris- Richard  Lane  4/2/42  . 

Blondie's  Blessed  Event  Penny  Singleton- Arthur  Lake  4/9/42  . 

(Former  title  "Blondie  Greets  Guest") 
Desperate  Chance  for  Ellery 

Queen  (My)  Wm.  Gargan-Margaret  Lindsay  

(Former  title  "Ellery  Queen  and  the  Living  Corpse") 

Devil's  Trail  (W)  Bill  Elliott-Tex  Ritter  

Down  Rio  Grande  Way  (W)  F .  .Charles  Starrett-Russell  Hayden         58  .  4  23  42 

He  Kissed  the  Bride  (C)  Joan  Crawford-Melvyn  Douglas  

Hello  Annapolis  (D)  Jean   Parker-Tom   Brown  4  23/42 

He's  My  Old  Man  Pat  O'Brien-Glenn  Ford  

Invaders.  The   (D)F  Leslie  Howard-Laurence  Olivier  104  

Meet  the  Stewarts  William  Holden-Frances  Dee  

North  of  the  Rockies  (W)F...Bill  Elliott-Tex  Ritter  60..4'2'42  . 

Not  a  Ladies  Man  (D)  Paul  Kelly-Fay  Wray  5/23/42 

Parachute  Nurse   Marguerite  Chapman- Kay  Harris  

Prairie  Gunsmoke  (W)  Bill    Elliott-Tex  Ritter  

Return  of  the  Rough  Riders(W)  Charles  Starrett-Russell  Hayden  

Submarine  Raider  (D)  John  Howard-Marguerite  Chapman  

Sweetheart  of  the  Fleet  (C)...Joan  Davis-Jinx  Falkenburg  

Three's  a  Crowd  (D)  Cary  Grant-Jean  Arthur  

Wife  Takes  a  Flyer  (CD)  J.  Bennett-F.  Tone  

(Former  title  "Highly  Irregular") 


.b8/30/4l 

bl 1/29/41 
.  .b9/20/4| 

,b2/28/42 
.  .alO/4/41 
,. ,b8/9/4l 

.b9/l3/4l 
. .bl/31/42 
.all/29/41 
. ,b9/27/4i 
. ,b2/28/42 
. b 1 0 / 18/41 
. ..b8/2/4l 
,bl2/20/4l 
. .b8/30/4l 
. .a8/l6/4l 
.bl 1/22/41 
. .b2 /2I/42 
. .bl2/6/4l 

bl I / 1 5/4 1 
. ,b9/27/4l 
.b 10/25/41 
. .b3/28/42 


. ,b9/27/4l 
. .b3/28/42 
. ,bl Z24/42 
.blO/18/41 


.al/31/42 
a  12/20/4 1 


.a2/28/42 

all/15/41 

.b3  '28  '42 
.a3/l4/42 
.a2/28/42 


.  b2  /2 1  /42 
. .a3/7/42 
.b3/2l/42 
..a3/7/42 


.al/17/42 


.a3/2l/42 
. .a3/7/42 
.a2/2l/42 
.a2/28/42 


MGM 


Current  1940-41 


141  Bsrnacle  Bill  (CD)F  Wallace  Beery-Virginia  Weldler  92 

139  Big  Store   (M-C)F  Marx   Bros. -Virginia   Grey  83 

137  Billy  the  Kid  (Tech.)  (D)F...Rob't  Taylor-Maureen  O'Sullivan . . .  95 

144  Blossoms  in  the  Dust  (D)F  Greer  Garson-Walter  Pidgeon (Tech.)  98 

145  Dr.Kild3re'sWeddingDay(D)F.Lew  Ayres-Lionel  Barrymore  82 

138  Getaway   (G)A   Robert  Sterling-Van  Heflin  89 

135  I'll  Wait  For  You  (D)F  Virginia  Weidler-Robt.  Sterling  75 

146  Life  Begins  for  Andy 

Hardy  (CD)F   Mickey  Rooney-Judy  Garland  100 

134  Love  Crazy  (F)A  Wm.  Powell-Myrna  Loy-Fay  Bainter  99 

133  People  vs.  Dr.  Kildare  (D)F..Lew  Ayres-Lionel  Barrymore  77 

143  Ringside  Maisie  (CD)F  Ann  Sothern-George  Murphy  96 


.7/4/41 

.6/20/41 

.5/30/41 

.7/25/41 

.8/22/41 

.6/13/41 

.5/16/41 

.8/15/41 
.5/23/41 
.5/2/41 
.8/1/41 


..b7/5/4l 
.b6/2l/4l 
.b5/3l/4l 
.b6/28/4l 
.b8/23/4l 
.b6/2l/4l 
.b5/IO/4l 

..b8/9/4l 
.b5/l7/4l 
.b5/IO/4l 
.b7/26/4l 


MGM  Current  1940-41  (Cont.)  Mins 

142  Stars  Look  Down  (D)  M.  Lockwood-M ichael  Redgrave  98. 

140  They  Met  in  Bombsy  (D)A...Cl3rk   Gable-Rosalind   Russell  92. 

148  When  Ladies  Meet  (SOA  Joan  Crawford- Rob't  Taylor  105. 

147  Whistling  in  the  Dark(MyC) F .Skelton- Rutherford   78. 

136  Woman's  Face  (D)A  Joan-Crawford-Melvyn    Douglas  106. 

Current  1941-42 

216  Babes  on  Brosdwsy  (M)F  Mickey  Rooney-Judy  Gsrlsnd  117. 

226  Born  to  Sing  (DM)  Ray  McDonald- Virginis  Weidler  81. 

220  Bugle  Sounds  (D)F  Wallace  Beery- Marjorie  Main  101. 

208  Chocolate  Soldier  (M) A  Nelson  Eddy-Rise  Stevens  102. 

229  Courtship  of  Andy  Hardy(CD)F  Mickey  Rooney-Lewis  Stone  93. 

213  Design  for  Scandal  (CD)A  Rosalind  Russell-Walter  Pidgeon...  84. 

203  Down  in  San  Diego  (D)F  Dan  Dailey,  Jr.-Bonita  Granville...  73. 

201  Dr.  Jekyll  and  Mr.  Hyde(D)A. Spencer  Tracy-lngrid   Bergman  127. 

217  Dr.  Kildare's  Victory  (D)....Lew  Ayres-Lionel   Barrymore  82. 

207  Feminine  Touch   (OA  Rosalind  Russell-Don  Ameche  93. 

212  H.  M.  Pulham,  Esq.  (D) A  Hedy  Lamarr-Robert  Young  120. 

204  Honky-Tonk    (CD)F  Clark  Gable-Lan3  Turner  105. 

221  Joe  Smith,  American  (D)  R.  Young-Marsha  Hunt-V.  Heflin..  63. 

218  Johnny  Eager  (G)A  Lan3  Turner-Robert  Taylor  107. 

215  Kathleen   (D)F  Shirley  Temple-Herbert  Marshall. ..  84. 

202  Lady  Be  Good  (CM)F  Eleanor   Powell-Ann   Sothern  112. 

205  Married  Bachelor  (OA  Ruth  Hussey-Rob't  Young  81. 

219  Mr.  and  Mrs.  North  (MyC)  F . .  Gracie  Allen- William   Post,  Jr  67. 

227  Nazi   Agent   (Spy)A  Conrad  Veidt-Ann  Ayars  82. 

(Reviewed  as  "Salute  to  Courage") 

210  Shadow  of  theThin  Man(CMy)F.  William  Powell-Myrna  Loy  97. 

206  Smilin'  Through  (Tech.)  (D)  F  .J.  MacDonald-Brian  Aherne  100. 

214  Tarzan's  Secret  Treasure  (D)F.J.  Weissmuller-Maureen  O'Sullivan.  81. 

228  This  Time  For  Keeps  (C)F... Robert  Sterling-Ann  Rutherford  73. 

211  Two  Faced  Woman  (C)A  Garbo-Melvyn    Douglas  94. 

209  Unholy  Partners  (D)A  Edw.  G.  Robinson-Edward  Arnold..  94. 

223  Vanishing  Virginian  (CD)  K.   Grayson-F.   Morgan  101. 

225  We  Were  Dancing  (SC)A  Norma  Shearer-Melvyn  Douglas  94. 

222  Woman  of  the  Year  (CD)A. .  .Spencer  Tracy-Katharine  Hepburn. .  1 12 . 

224  Yank  on  the  Burma  Road(D)  F .L.   Day-B.   Nelson-K.  Luke  65. 

Coming  1941-42 

Apache  Trail   William  Lundigan- Donna  Reed  

Born  To  Be  Bad  (D)  Lew  Ayres-Lionel  Barrymore  

232  Fingers  at  the  Window(My)A.Lew  Ayres-Laraine  Day   80. 

Get  Rich  Quick  Maisie  Ann  Sothern-Red  Skelton  

Grand  Central  Murder  (My).. Van    Heflin-Virginia  Grey  

Her  Cardboard  Lover  (C)  Norma  Shearer- Robert  Taylor  

I  Married  an  Angel  (C)  Jeanette  MacDonald-Nelson  Eddy  

Jackass  Mail   Wallace  Beery-Marjorie  Main  

232  Kid  Glove  Killer  ( D )  F  Marsha  Hunt-Van  Heflin   74. 

Mrs.    Miniver    (D)  Greer  Garson-Walter  Pidgeon  

231  Mokey  (D)F   D.    Dailey-Donna   Reed   88. 

Once  Upon  a  Thursday  Marsha  Hunt-Barry  Nelson  

Panama   Hattie    (CM)  Ann  Sothern-Dan  Dailey,  Jr.  

Pierre  of  the  Plains  John  Carroll-Ruth  Hussey....  

Rendezvous  in  the  Pacific  Lee  Bowman-Jean  Rogers  

233  Rio  Rita  (CM)F  Abbott  &  Costello   92. 

Ship  Ahoy  (CM)  Eleanor    Powell-Red  Skelton  

Somewhere  I'll  Find  You  Clark  Gable-Lana  Turner  

Sunday   Punch   (C)   Jean  Rogers- William  Lundigan  

Tarzan  Against  the  WorId(D).J.  Weismuller-M.  O'Sullivan  

'Til  You  Return  William   Powell-Hedy  Lamarr  

Tortilla  Flat  (C)  Tracy-Garfield-Lamarr-Tamiroff  

Yank  at  Eton  Mickey  Rooney- Edmund  Gwenn  


Rel. 

Date 
7/18/41 
6/27/41 
8/29/41 
8/8/41 
5/9/41 


See 
Issue  tf 
.b7/l2/4l 
.b6/28/4l 
b8/30/4l 
. .b8/2/4l 
b5/IO/4l 


Jan. 
Mar. 
Jan. 
Nov. 
Mar. 
Dec. 
Sept. 
Sept. 
Jan. 
Oct. 
Dec. 
Oct. 
Feb. 
Jan. 
Dec. 
Sept. 
Oct. 
.Jan. 
Mar. 

Nov. 
Oct. 
Dec. 
Mar. 
Nov. 
Nov. 
Feb. 
Mar. 
.Feb. 
Feb. 


.  b  12/6/41 
. .bl/24/42 
.bl2/20/4l 
.blO/18/41 
..b2/l4/42 
.bl  1/15/4* 
...b8/2/4l 
. .b7/26/4l 
..bl2/6/4l 
..b9/20/41 
-bl 1/15/41 
. .b9/20/4l 
. .bl/10/42 
.bl2/l3/4l 
.bl 1/15/41 
.  b7/l9/4l 
. .b9/l3/4l 
.b 12/20/41 
. .bl/24/42 

.blO/25/41 
._.*9/l3/4l 
.  b  1 1  / 15/4 1 
.  b2/!4/42 
.b 10/25/41 
-blO/18/41 
. .bl2/6/4l 
. .bl/17/42 
..bl/17/42 
.  bl/17/42 


80.  Apr. 


.a3/2l/42 
.b3/!4/42 


.a3/2l/42 
.a2/2l/42 
.all/8/41 


Apr. 
Apr. 


.b3/ 14/42 
.al/17/42 

.b3/28/42 


.a8/30/4l 


Apr. 


.D3/I4/42 
.al/17/42 

.a3/28/42 
.a2/2l/42 
.32/14/42 
.a3/28/42 
.a  1/24/42 


MONOGRAM 


Current  1940-41 


Bowery  Blitzkrieg   (D)F  Gorcy-Jordan- Hall   61. 

Deadly  Game  (Spy)F  Chas.  Farrel-June  Lang  63. 

Driftin'    Kid    (W)F  Tom  Keene-Betty  Miles  55. 

Dynamite   Canyon    (W)  Tom  Keene-Evelyn  Finley  

Father  Steps  Out  (D)F  Frank  Albertson-Jed  Prouty  63. 

Fugitive  Valley  (W)F  Corrigan- King-Terhune    60. 

Gang's  All  Here  (G)  Frankie  Darro-Msntan  Moreland  

House  of  Mystery  (H) A  Kenneth  Kent-Judy  Kelly   62. 

King  of  Zombies  (H)A  John  Archer-Mantsn  Morelsnd  67. 

Murder  by  Invitation  (My)A.  .Wallace   Ford-Marisn   Marsh  65. 

Pioneers,   The    (W)F  Tex  Ritter. Slim  Andrews  61. 

Redhead    (D)A  June  Lang-Johnny  Downs   64. 

Riding  the  Sunset  Trail  (W)    Tom  Keene-Betty  Miles  

Silver   Stallion    (D)  David  Sharpe-Leroy  Mason-Thunder  

Wanderers  of  the  Desert  (W)..Tom  Keene-Betty  Miles  

Wrangler's   Roost   (W)F  Rsnge    Busters   58. 

Current  1941-42 

Arizona  Bound  (W)F  Buck  Jones-Tim  MeCoy   57. 

Arizona  Roundup  (W)  Tom  Keene  

Below  the  Border  (W)F  Buck  Jones-Tim  McCoy   58. 

Blsck  Drsgons  (My)A  Bels  Lugosi-Joan  Barclay   63. 

Borrowed  Hero  (D)F  Florence  Rise-Alan  Bsxter  65. 

Double  Trouble  (OF  Hsrry  Langdon-Chsrles  Rogers  64. 

Forbidden  Trails  (W)F  Buck  Jones-Tim  McCoy  58. 

Freckles  Comes  Home  (G)  Johnny  Downs-Gail  Storm  

Gentleman  From  Dixie  (D)F..Mary  Ruth-Marian  Marsh   63. 

Ghost  Town  Law  (W)  Buck  Jones-Tim  McCoy  

Gunman  From  Bodie  (W)F...Buck  Jones-Tim  McCoy   62. 

I  Killed  That  Man  (My) A  Ricardo  Cortez-Joan  Woodbury  70. 

Klondike  Fury   (D)A  Edmund  Lowe-Lucille  Fairbanks. ...  68. 

Lsw  of  the  Jungle  (Spy)  Arline  Judge-John  King  

Let's  Go  Collegiate  (D) F  Frankie   Darro-Jackie   Moran  62. 

Lone  Star  Law  Men  (W)  Tom  Keene-Betty  Miles-Sugar  Dawn  

Man  From  Headquarters  (G)A. Frank  Albertson- Joan  Woodbury  63. 

Man  With  Two  Lives  (D) A  Edward  Norris-John  Arden  65. 

Mr.  Wise  Guy  (CD)F  East  Side   Kids. .......  70. 

Private  Snuffy  Smith  (CD)F..Bud  Duncan-Edgar  Kennedy....  67. 

(Reviewed  as  "Snuffy  Smith.  Yardbird") 

Riot  Squad   ( My) A   Richard   Cromwell-Mary   Ruth  57. 

Road  to  Happiness  (D)  John  Boles-Mona  Barrie-Billy  Lee..  84. 

Rock  River  Renegades  (W)... Range  Busters  

Saddle  Mountsin  Roundup(W)  .Range  Busters   ......... 

Spooks  Run  Wild  (MyC)  F  Bela  Lugosi-Leo  Gorcey-Huntz  Hall.  63. 

Stolen  Paradise   (D) A  Leon  Janney-Eleanor  Hunt  80. 

(Reviewed  as  "Adolescence") 

Thunder  River  Feud  (W)  F  Range  Busters  72. 

Tonto  Basin  Outlaws  (W)F.. .Range  Busters   £>. 

Top  Sergeant  Mulligsn  (OF. .Nat  Pendleton-Carol   Hughes  69. 

Underground   Rustlers   (W)F.. Range  Busters   .  56. 

Western   Mail   (W)  Tom  Keene-Jean  Trent-Sugar  Dawn  

Zis  Boom   Bah   (DM)  F  Peter  Lind  Hayes-Grace  Hayes  62. 

Coming  1941-42 

Boothill  Bandits  Range  Busters  

Corpse   Vanishes  Bela  Lugosi-Joan  Barclay...  

Maxwell  Archer,  Detective  John  Loder-Leneen  MacGrsth  

So's  Your  Aunt  Emma  (CD).  Roger  Pryor-ZsSu  Pitts  ........... 

(Former  title  "Aunt  Emma  Paints  the  Town") 
Where  Trails  End  Tom  Keene-Joan  Curtis  


.8/1/41  . 
8/8/41  . 
9/26/41 
8/8/41  . 
7/19/41 
7/30/41 
.6/11/41 
5/7/41  . 
.5/14/41 
6/30/41 
5/10/41 
5/21/41 
10/31/41 
5/28/41 
6/25/41 
6/4/41  . 


7/19/41  . 
3/13/42  . 
1/30/42  . 
3/6/42  .. 
12/5/41  . 
11/21/41 
12/26/41 
1/2/42  . 
9/5/41  .. 
3/27/42  . 
9/19/41  . 
11/14/41 
3/20/42  . 
2/6/42  .. 
9/12/41  . 
12/5/41 
1/23/42  . 
3/13/42  . 
2/20/42  . 
1/16/42  . 


. .b8/2/4l 
.  .b8/9/4l 
.b9/27/4t 
.a7/!9/4l 
.  b8/2/4r 
.b9/20/4l 
.a5/l7/4l 
.b5/3l/4( 
.b5/l7/4l 
. .b7/5/4l 
. ,b5/3/4l 
.b5/l7/4l 
.39/27/41 
.a5/IO/4l 
.a6/l4/4l 
.b7/!9/41 


. .b7/26/4l 
. .a2/2l/42 
. .b2/2l/42 
. ..b3/7/42 
. ,bl2/6/4l 
.bl I  '15  41 
.  bl/31/42 
.all/22/41 
. .b9/l3/4i 
. .32/28/42 
blO/18/41 
..bll/8/41 
. .b3/2l/42 
..al/17'4* 
. .b9/20/4l 
.all/22/41 
. .bl/31/42 
. .b3/l4/42 
.  .b2/l4/42 
, .bl/31/42 


I2/I9'4I 
I  /9  '42   . . 
2/27/42  . 
8 '29/4 1  . 
10/24/41 
10/31/41 

I Z9/42   .  , 
10/10/41 
10/17/41 
11/21/41 
2/13/42  . 
1 1/7/41  . 


bl2/20/4l 
.bl/10/42 
. .a2/2l/42 
. . .a8/9/4l 
blO/l 1/41 
bl2/2l/40 

,.b2/28/42 
bl 1/29/41 
.bl 1/1/41 
, .bl/17/42 
..al/31/42 
..bll/l/41 


.4/17/42 
.5/1/42  . 


33  28/42 
".33/i4/42 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


Page  34 


SHOWMEN'S    TRADE  REVIEW 


March  28,  1942 


PARAMOUNT 


Current  1940-41 


4038  Aloma  of  the  South  Seas  (D)F. Dorothy  Lamour-Jon  Hall  (Tech.)..  77. 

4032  Caught  in  the  Draft  (C) F  Bob  Hope-Dorothy  Lamour  81. 

4037  Flying  Blind  (D)F  Richard  Arlen-Jean  Parker  70. 

4033  Forced   Landing    (  D )  F  Richard  Arlen-Eva  Gabor   66. 

4028  I   Wanted  Wings  (D) F  Brian  Donlevy-Ray  Milland  130. 

4035  Kiss  the  Boys  Goodbye(CM)F.D.  Ameche-M.  Martin-O.  Levant...  85. 

4029  One  Night  in  Lisbon  (C)  A. ..  .Madeleine  Carroll-Fred  Mac  Murray.  95. 
4031  Parson  of  Panamint  (D)F  Charles  Ruggles-Ellen  Drew  84. 

4054  Pirates  on  Horseback  (W)F...Wm.  Boyd-Russell  Hayden  69. 

4027  Reaching  for  the  Sun  (CD)  A.  Joel   McCrea-Ellen   Drew  88. 

4034  Shepherd  of  the  Hills  (D)F...John  Wayne-Betty  Field  (Tech.)....  91. 
4021  There's  Magic  in  Music(Mu)F. Allan  Jones-Susanna  Foster  80. 

(Reviewed  as  "Hard  Boiled  Canary") 

4030  West  Point  Widow  (CD)  Ann  Shirley-Richard  Carlson  62. 

4055  Wide  Open  Town  (W)F  William  Boyd-Russell  Hayden  78. 

4036  World  Premiere  (C)A  John  Barrymore-Frances  Farmer....  70. 


Block 
No. 

2 
3 
2 


Current  1941-42 


Among  the  Living  (H)A  Albert   Dekker-Susan   Hayward  68. 

Bahama  Passage  (Tech.)  (D)  A.  Madeleine  Carroll-Stirling  Hayden..  81. 
Birth  of  the  Blues  (M)F  Bing  Crosby-Mary  Martin  84. 

1  Buy  Me  That  Town  (C)A. ..  .Lloyd   Nolan-Constance   Moore  70. 

4  Fleet's  In  (M)F  Dorothy  Lamour-William  Holden...  92. 

2  Glamour  Boy  (OF  Susanna  Foster-Jackie  Cooper  80. 

I  Henry  Aldrich 

for  President  (C)F  Jimmy  Lydon-Mary  Anderson  70. 

I  Hold  Back  the  Dawn  (D)F...Chas.  Boyer-Olivia  de  Havilland  115. 

4  Lady  Has  Plans  (CD)A  Paillette  Goddard-Ray  Milland  77. 

Louisiana  Purchase  (MC)  Bob  Hope-Victor  Moore  (Tech.) . . . .  98. 

3  Mr.  Bug  Goes  to  Town  (FA)F.Tech.  Cartoon  Feature  78. 

1  New  York  Town  (CD)A  Mary  Martin-Fred   MacMurray  75. 

2  Night  of  Jan.  16th  (My) F  Ellen  Drew-Robt.  Preston  79. 

3  No  Hands  on  the  Clock(My)F. Chester  Morris-Jean  Parker  75. 

1  Nothing  But  the  Truth  (C)...Bob  Hope-Paulette  Goddard  90. 

W-l  Outlaws  of  the  Desert  (W)F..Wm.  Boyd-Brad   King  66. 

3  Pacific  Blackout  (D)F  Robert  Preston-Martha  O'Driscoll. .  76. 

(Reviewed  as  "Midnight  Angel") 
Reap  the  Wild  Wind  (D)F. .  .Ray  Milland. John  Wayne  (Tech.) ..  124. 

4  Remarkable  Andrew   (C)F  William  Holden-Brian  ponlevy  80. 

W-l  Riders  of  the  Timberline(W)  F.Bill  Boyd-Brad  King-Andy  Clyde..  59. 
W-l  Secret  of  the  Wastelands(W)  F .  Wm.  Boyd-Brad  King-Andy  Clyde..  66. 

2  Skylark    (CD)A  Claudette  Colbert-Ray  Milland  94. 

W-l  Stick  to  Your  Guns  (W)F  Bill  Boyd-Brad  King-Andy  Clyde..  63. 

3  Sullivan's  Travels  (CD) A  Joel   McCrea- Veronica  Lake   91. 

W-l  Twilight  on  the  Trail  (W)F..Bill  Boyd-Brad  King-A.  Clyde  58. 


See 
Issue  of 
.b8/30/4l 
.b5/3l/4l 
.b8/23/4l 
.b7/l9/4l 
.b3/29/4l 
.b6/28/4l 
.b5/IO/4l 
.b6/2l/4l 
.b5/24/4l 
.b4/l2/4l 
.b6/2l/4l 
. .b3/l/4l 

.b6/l4/4l 
. .b8/2/4l 
.b8/23/4l 


. . .b9/6/4l 
,bl2/l3/4l 
...b9/6/4| 
. ..b8/2/4l 
. .bl/24/42 
. . .b9/6/4l 


..b8/2/4l 
. .b8/2/4l 
.bl/17/42 
1/1/42  ...bl 1/29/41 
.bl2/6/4l 
..b8/2/4l 
..b9/6/4l 
bl2/l3/4l 
..b8/2/4l 
.b9/27/4l 
.b 12/6/41 


Rel. 

,  Date 
8/29/41 

.7/4/41 
8/29/41 
7/18/41 
5/30/41 
8/1/41 
6/13/41 
8/22/41 
5/23/41 
5/2/41 

,7/25/41 

.5/16/41 

.6/20/41 
.8/8/41 
8/15/41 


12/19/41 
1/23/42  . 
1 1/7/41  . 
10/3/41  . 

ii/5/41 ". 


RKO-RADIO 


Current  1941-42 


Mins 


10/24/41 
9/26/41 


10/31/41 
11/28/41 
2/13/42 
10/10/41 


3/16/42 
3/19/42 


11/21/41 

2/6/42  ! 


. .b3/2l/42 
..bl/17/42 
..b9/27/4l 
. .b9/27/4l 
. ..b9/6/4l 
. .b9/27/4l 
..bl276"/4l 
. .b9/27/4l 


Coming  1941-42 

American  Empire  (W)  Richard  Dix-Preston  Foster  al  24/42 

Beyond  the  Blue  Horizon  Dorothy  Lanmur- Richard  Denning  a8/l6/4l 

(Former  title  "Malaya") 
Dr.  Broadway  (D)  Macdonald  Carey-Jean  Phillips  all/29/41 

4  Fly  by  Night  (CD)A  Richard  Carlson-Nancy  Kelly  68  bl/24/42 

Forest  Rangers  (D)  (Tech.) ..  .Fred  MacMurray-Paulette  Goddard  a2/28/42 

Glass   Key   Brian  Donlevy-Veronica  Lake  

5  Great  Man's  Lady  (D)A  Barbara  Stanwyck-Joel  McCrea  91  1)3  2  I  42 

Henry  Aldrich,  Editor  (CD). ..Jimmy   Lydon-Charles  Smith  a3.  14,42 

5  Henry  and  Dizzy  (CD)F  Jimmy  Lydon-Charles  Smith  71  b3/2 1/42 

Holiday  Inn   Bing  Crosby-Fred  Astaire  a  1/3/42 

I  Live  on  Danger  (D)  Chester  Morris-Jean  Parker  al/31/42 

Major  and  the  Minor  Ginger  Rogers-Ray  Milland  

Mr.  and  Mrs.  Cugat  Ray   Milland-Betty   Field  al2/27/4l 

Mrs.  Wiggs  of  the  Cabbage 
Patch  (C)  Fay  Bainter-Carolyn  Lee  a3/2l/42 

5  My  Favorite  Blonde  (C)A  Bob   Hope-Madeleine  Carroll  78  b3  21,42 

My  Heart  Belongs  to  Daddy(C)  .Richard  Carlson-Martha  O'Driscoll  a3/7/42 

Night  in  New  Orleans  (My) .. Preston  Foster-Albert  Dekker  alO/ll/41 

(Former  title  "Morning  After") 

Palm  Beach  Story  Claudette  Colbert-Joel  McCrea  al/3/42 

Priorities  of  1942  Betty  Jane  Rhodes- Johnnie  Johnston  

Road  to  Morocco  Bing  Crosby-Bob  Hope-D.  Lamour  

Street  of  Chance  (My)  Burgess  Meredith-Claire  Trevor  a2/2l/42 

(Former  title  "Black  Curtain") 

Sweater  Girl   (My)  Eddie  Bracken-June  Preisser  a8/9/4l 

Take  a  Letter  Darling  (C) ....  Rosalind  Russell-Fred  MacMurray  a  1/24/42 

5  This  Gun  for  Hire  (G)A  Veronica  Lake-Robert  Preston  b3/2l/42 

Tombstone    (W)  Richard  Dix-Frances  Gifford  alO/4/41 

4  Torpedo   Boat   (A)F  Richard  Arlen-Jean  Parker   69  bl/17/42 

5  True  to  the  Army  (CM)F  Judy  Canova- Allan  Jones-Ann  Miller  76  b3/2l/42 

Undercover  Man  (W)  Wm.  Boyd- Andy  Clyde-Bill  George    

Wildcat    (D)  Richard  Arlen-Arline  Judge  a2/28/42 

Young  and  Willing  (C)  William  Holden-Susan  Hayward  al2/20/4l 

(Former  title  "Out  of  the  Frying  Pan") 


PRODUCERS  RELEASING  CORP.  1940-41 


162  Billy  the  Kid  in  Santa  Fe(W). 
1 16  Blonde  Comet  (D)  

111  Criminals  Within  (My) A  

115  Dangerous  Lady  (My)F  

113  Desperate   Cargo   (D) A  

112  Double  Cross  (G)F  

109  Emergency  Landing  (Spy)F... 

124  Gambling  Daughters  (D)A  

126  Jungle  Man  (D) F  

167  Lone  Rider  Ambushed  (W)F.. 

168  Lone  Rider  Fights  Back  (W) 
166  Lone  Rider  in  Frontier  Fury. 
165  Lone  Rider  in  Ghost  Town(W)  F 

114  Mr.  Celebrity  (D) F  

123  Paper  Bullets  (D) A  

125  Reg'lar  Fellers  (D)  F. . . 

110  South  of  Panama  (Spy)F 
156  Texas   Marshal  (W)  


Bob-Steele-Marin  Fais-St.  John   66. 

Robert  Kent-Virginia  Vale   67. 

Eric  Linden-Ann  Doran   70. 

Neil  Hamilton-June  Storey   66. 

Ralph  Byrd-Carol  Hughes   69. 

Kane  Richmond-Pauline  Moore   61. 

Carole  Hughes   79. 

Cecilia  Parker-Roger  Pryor   67. 

Buster  Crabbe-Sheila  Darcy   63. 

Geo.   Houston-AI  St.  John   67. 

George  Houston-AI  St.  John   64. 

George  Houston-AI  St.  John   62. 

Geo.    Houston-Alaine   Brandes   64. 

James  Seay- Doris  Day   66. 

Joan  Woodbury- Jack   La  Rue   72. 

Billy   Lee-'Alfalfa'   Switzer   65. 

Roger  Pryor- Virginia  Vale   68. 

Tim   McCoy-Kay  Leslie   62. 


1941-42 


.7/11/41 

.12/26/41 

.6/27/41 

.9/12/41 

.7/4/41  . 

.6/27/41 

.5/23/41 

.8/1/41  . 

.10/10/41 

.8/29/41 

.11/7/41 

.8/8/41  . 

.5/16/41 

. 10/31/41 

.6/13/41 

.8/15/41 

.5/2/41  . 

.6/13/41 


258  Billy  the  Kid's  Round-Up(W)  .Buster  Crabbe-AI  St.  John  58.  .12/12/41 

259  Billy  the  Kid  Trapped  (W) . . . Buster  Crabbe-AI  St.  John   59  . 2/20/42  . 

257  Billy  the  Kid,  Wanted  (W)F. Buster  Crabbe-AI  St.  John   64..  10/24/41 

207  Broadway  Big  Shot  (CD)  A. .  .Ralph   Byrd- Virginia  Vale   63.. 2/6/42  .. 

211  Dawn  Express  (Spy)  Michael  Whalen-Anne  Nagel   66. .3/27/42  . 

206  Duke  of  the  Navy  (D)F  Ralph  Byrd-Veda  Ann  Borg   65..  1/23/42  . 

219  Gallant  Lady   Sidney  Blackmer-Rose  Hobart  6/19/42  . 

202  Girls  Town  (D)  Edith   Fellows-June  Storey  3/6/42  .. 

205  Hard   Guy   (G) A  Jack  La  Rue-Mary  Healy  68..  10/17/41 

216  House  of  Errors  (C)  Harry  Langdon-Marian  Marsh  4/10/42  . 

218  Inside  the  Law  Wallace   Ford-Frank  Sully  4/31/42  . 

215  Law  of  the  Timber  (D)  Marjorie  Reynolds-Monte  Blue  63..  12/19/41 

263  Lone  Rider  and  the  Bandit(W) .  George  Houston-AI  St.  John   55.  .1/16/42  . 

264  Lone  Rider  in  Cheyenne  (W). George  Huston-AI  St.  John  3/13/42  . 

209  Mad  Monster   Johnny  Downs-George  Zucco  5/15/42  . 

201  Men  of  San  Quentin  J.  Anthony  Hughes-Eleanor  Stewart  4/19/42  . 

213  Miracle   Kid   ( D)  A  Tom  Neal-Carol  Hughes-Vicki  Lester  66 . .  1 1 / 1 4/4 1 

217  Panther's  Claw  (My) F  Sidney   Blackmer-Rickey  Vallin         72.. 5/8/42  .. 

252  Raiders  of  the  West  (W)  Bill  (Radio)  Boyd-Art  Davis  2/13/42  . 

253  Rolling  Down  the  Great 

Divide  (W)   Bill  (Radio)  Boyd-Art  Davis  

229  Strangler   Judy  Campbell-Sebastian  Shaw  4/3/42  .. 

230  Swamp    Woman  Ann  Corio-Jack  La  Rue   68..  12/5/41  . 

251  Texas  Man  Hunt  (W)  Bill  (Radio)  Boyd-Art  Davis   60. .1/2/42  .. 

214  Today  I  Hang  (D) A  Walter  Woolf  King-Mona  Barrie        67..  1/30/42  . 

210  Too   Many  Women   (C)  Neil  Hamilton-June  Lang  2/27/42  . 


. .a7/l9/4l 
.all/22/41 
. .b8/l6/4l 
.blO/l 1/41 
. . b 10/4/41 
. .b8/l6/4l 
. .b7/l2/4l 
. .b9/l3/4l 
. b 1 0/ 1 1/41 
..bll/l/41 
,bl2/27/4l 
. .a7/26/4l 
.  .b5/l7/4l 
. .blO/4/41 
. .b6/l4/4l 
. .b8/30/4l 
. .b4/26/4l 
. .a5/l7/4l 


bl2/27/4l 
.a  1/24/42 
.bll/l/41 
.bl/17/42 

,  .a2/28/42 
.b2/l4/42 

!!ai/i7/42 
blO/25/41 
,..a3/7/42 

'bi2/27/4i 
.al2/6/4l 
,. al/31/42 


.bl/31/42 
.b3/2l/42 
,312/13/41 


alO/ll/41 
all/22/41 
.b3/l4/42 
-al/31/42 


185  Cyclone  on  Horseback  (W)  Tim  Holt-Marj'orie  Reynolds  60. 

166  Frank  Buck's  Jungle  Cavalcade. Frank  Buck   77 

129  Hurry,  Charlie,  Hurry  (C)F..Leon  Errol-Mildred  Coles  65 

175  Little  Foxes  (D) A  Bette  Davis-Herbert  Marshall  116. 

135  My  Life  With  Caroline  (C) . . . Ronald  Colman-Anna  Lee  81 

191  Reluctant  Dragon (C-Cartoon)  F  .Benchley  and  Cartoon  Characters  73 

131  Saint's  Vacation  (My) A  Hugh  Sinclair-Sally  Gray  65 

136  Scattergood  Meets  B'way(D) F .Guy  Kibbee-Emma  Dunn  70. 

132  Scattergood  Pulls  the 

Strings    (D)F  Guy  Kibbee    65. 

186  Six  Gun  Gold  (W)  Tim  Holt-Jane  Clayton  

172  Story  of  the  Vatican  (Doc.) ..  .March  of  Time   Feature   54. 

133  Sunny  (MC)F  A.  Neagle-J.  Carroll-R.  Bolger  98. 

134  They  Meet  Again   (D)F  Jean  Hersholt- Dorothy  Lovett  67. 

126  Tom,  Dick  and  Harry  (C)  A. .  .Ginger   Rogers-Geo.   Murphy  86. 


Rel. 
.  Date 
6/13/41 
6/27/41 
7/25/41 
8/29/41 
8/1/41 
6/20/41 
5/31/41 
8/22/41 

5/23/41 

8/8/41 

7/18/41 

5/30/41 

6/20/41 

7/4/41 


See 
Issue  of 
.a5/IO/4l 
.b7/l9/4l 
.b7/l2/4l 
.b8/l6/4l 
.b7/l9/4l 
..b6/7/4l 
.b6/2l/4l 
.b8/30/4l 

.b5/l7/4l 
.a7/l2/4l 
.b8/l6/4l 
.b5/24/4l 
..b7/5/4l 
.b7/l9/4l 


Block 
No. 


Current  1940-41 


I  All  That  Money  Can  Buy(D)A.Anne  Shirley- Walter  Huston  

(Reviewed  as  "Here  Is  a  Man") 

Ball  of  Fire  (C)A  Barbara  Stanwyck-Gary   Cooper  III. 

W-l  Bandit  Trail  (W)F  Tim  Holt-Janet  Waldo   60. 

5  Bashful   Bachelor   (C)  F  Lum  'n'  Abner  74. 

4  Call  Out  the  Marines  (C)  Victor  McLaglen-Edmund  Lowe  67. 

I  Citizen   Kane   (D)  A  Orson  Welles- Dorothy  Comingore. .  .120. 

3  Date  With  the  Falcon(MyC)  F  .George  Sanders-Wendy  Barrie  63. 

W-l  Dude  Cowboy   (W)F  Tim   Holt-Marjorie  Reynolds  59. 

Dumbo    (FA)F  Disney  Cartoon  Feature  (Tech.)  64. 

1  Father  Takes  a  Wife  (C)A  Adolphe  Menjou-Gloria  Swanson  79. 

3  Four  Jacks  and  a  Jill  (CM)F.Anne  Shirley-Ray  Bolger  68. 

2  Gay  Falcon  (My) A  George  Sanders-Wendy  Barrie  66. 

4  Joan  of  Paris  (D)  Michele  Morgan-Paul  Henreid  91. 

1  Lady  Scarface  (D) F  Dennis  0' Keefe-Frances  Neal  66. 

2  Look  Who's  Laughing  (C)  F . .  .Berger  &  McCarthy   79. 

4  Mexican  Spitfire  at  Sea  (C)...Lupe  Velez-Leon  Errol   73. 

2  Mexican  Spitfire's  Baby  (C)F.Leon  Errol-Lupe  Velez-Zasu  Pitts..  70. 

3  Obliging  Young  Lady  (C)F...Joan  Carroll-Edmond  O'Brien  80. 

1  Parachute  Battalion   (D)  F  Robert  Preston-Nancy  Kelly  75. 

3  Playmates     (CM)F  K.  Kyser-J.  Barrymore-Lupo  Velez.  96. 

W-l  Riding  the  Wind  (W)F  Tim  Holt-Ray  Whitley   60. 

4  Sing  Your  Worries  Away(CM) .  Bert  Lahr-Buddy  Ebsen-Patsy  Kelly  71. 

2  Suspicion    (D) A  Cary  Grant-Joan  Fontaine  99. 

2  Unexpected  Uncle  (CD)F  Anne  Shirley-Charles  Coburn  67. 

4  Valley  of  the  Sun  (D)  James   Craig-Lucille   Ball  80. 

3  Weekend  for  Three  (C)A  Dennis  O'Keefe-Jane  Wyatt  66. 


06.. 10/17/41  ..b7/l9/4l 


1/9/42  . 

10/10/41 

3/20/42 

2/13/42 

9/5/41  . 

1/16/42 

12/12/41 

10/31/41 

10/3/41 

1/23/42 

10/24/41 

2/20/42 

9/26/41 

11/21/41 

3/13/42 

11/28/41 

1/30/42 

9/12/41 

12/26/41 

2/27/42 

3/6/42  . 

11/14/41 

1 1/7/41 

2/6/42  . 

12/12/41 


.  .M2/6/4I 
. ..b9/6/4l 
. .b3/2l/42 
. .  b  I  / 1 0/42 
. .b4/l2/4l 
..bl 1/8/41 
. ..b9/6/4l 
. .blO/4/41 
. .b7/l9/4l 
..bl 1/8/41 
. .b9/20/4l 
. .  b  I  / 1 0/42 
. .b7/26/4l 
. .b9/20/4l 
. . b I / 10/42 
. ..b9/6/4l 
..bl 1/8/41 
. .b7/l9/4l 
..bl 1/8/41 
. ..b9/6/4l 
. . b I / 1 0/42 
. .b9/20/4l 
. .b9/20/4l 
. .  b I / 1 0/42 
.blO/25/41 


Coming  1941-42 

Bambi   Disney  Cartoon  Feature  

W-2  Come  on  Danger  (W)F  Tim  Holt-Ray  Whitley  6/12/42 

6  Falcon  Takes  Over  George  Sanders-Allen  Jenkins.  6/5/42  . 

Fantasia  (FA)F  Technicolor  Cartoon   85. .4/3/42  . 

Journey  Into  Fear  (Spy)  Joseph  Cotten-Dolores  del  Rio  

W-2  Land  of  the  Open  Range(W)  F  .Tim  Holt-Ray  Whitley   60.  .4/10/42 

Magnificent  Ambersons   J.  Cotten-Dolores  Costello-T.  Holt  

5  Mayor  of  44th  Street  (CDM)A. George  Murphy-Anne  Shirley   85.  .5/8/42  . 

6  Mexican  Spitfire  Sees  A 

Ghost  (C)   Leon  Errol-Lupe  Velez  6/26/42 

6  My  Favorite  Spy  (MyC)  Kay  Kyser-Ellen  Drew  6/19/42 

6  Powder  Town   Victor  McLaglen-Edmond  O'Brien  5/29/42 

Pride  of  the  Yankees  Gary  Cooper-Theresa  Wright  

5  Scattergood  Rides  High  (D)F.Guy   Kibbee- Dorothy  Moore   66.  .4/24/42 

6  Syncopation  (DM)   Adolphe   Menjou-Jackie  Cooper  5/15/42 

W-2  Thundering   Hoofs  (W)F  Tim   Holt-Ray  Whitley   60.. 8/10/42 

5  Tuttles  of  Tahiti  ( D)  F  Charles  Laughton-Jon  Hall  94.  .4/17/42 


. . .  In  Prod. 
.bl2/l3/4l 
..al2/6/4l 
.bl 1/18/40 
..a2/l4/42 
.bl2/l3/4l 
.al2/27/4l 
..b3/2l/42 

. . .a3/7/42 
..a2/28/42 
.a  12/20/41 


REPUBLIC 


Current  1940-41 


16  AngelsWithBrokenWings(CD)F.Binnio  Barnes-Gilbert  Roland  

28  Bad  Man  of  Deadwood  (W)F..Roy  Rogers-Geo.  "Gabby"  Hayes... 

24  Citadel  of  Crime  (D)  F  Frank  Albertson-Linda  Hayes  

15  Country  Fair  (CM)F  Eddie  Foy,  Jr.-June  Clyde  

77  Desert  Bandit  (W)F  Don   Barry-Lynn  Merrick  

26  Doctors  Don't  Tell  (D)F  John  Beal-Florence  Rice  

42  Down  Mexico  Way  (W)F  Gene  Autry-Smiley  Burnette  

68  Gangs  of  Sonora  (W)F  Three  Mesquiteers   

22  Gay  Vagabond,  The  (CD)F  Ruth   Donnelly-Roscoe  Karns  

4  Ice  Capades  (CDM)F  Dorothy  Lewis-Jerry  Colonna  

78  Kansas  Cyclone  (W)F  Don  Barry-Lynn  Merrick  

57  Nevada  City  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

23  Poison  Pen  (D) A  Flora  Robson-Rob't  Newton  

3  Puddin'   Head   (C)F  Judy  Canova- Francis  Lederer  

25  Rags  to  Riches  (G)F  Alan  Baxter-Mary  Carlisle  

67  Saddlemates  (W)F  Three  Mesquiteers   

56  Sheriff  of  Tombstone  (W)F...Roy  Rogers-George  "Gabby"  Hayes. 

47  Sunset  in  Wyoming  (W)F  Gene  Autry-Smiley  Burnette  

48  Under  Fiesta  Stars  (W)F  Gene  Autry-Smiley  Burnette  


Current  1941-42 


72. .5/27/41 
61.. 9/5/41  . 
58. .7/24/41 
74.. 5/5/4 1  . 
56. .5/24/41 
65. .8/27/41 
78.. 10/15/41 
56. .7/10/41 
66. .5/12/41 
88. .8/20/41 
57. .6/24/41 
58. .6/20/41 
66.. 6/30/4 1 
80.. 6/25/4 1 
57. .7/31/41 
56. .5/26/41 
56.. 5/7/4 1  . 
65. .7/15/41 
64. .8/25/41 


118  Affairs  of  Jimmy  Valentine(D). Dennis  O'Keefe-Ruth  Terry  

171  Apache   Kid   (W)F  Don  "Red"  Barry-Lynn  Merrick  

174  Arizona  Terrors  (W)F-.  Don  "Red"  Barry-Lynn  Merrick  

164  Code  of  the  Outlaw  (W)F  The  Three  Mesquiteers  

145  Cowboy  Serenade  (W)F  Gene  Autry-Smiley  Burnette  

172  Death  Valley  Outlaws  (W)F...Don  Barry-Lynn  Merrick  

111  Devil  Pays  Off  (Spy) A  J.  Edward  Bromberg-Osa  Massen... 

162  Gauchos  of  Eldorado  (W)F  Tom  Tyler-Bob  Steele  

144  Heart  of  the  Rio  Grande(W)F.Gene  Autry-Smiley  Burnette  

108  Hurricane  Smith   (D)F  Ray  Middleton-Jane  Wyatt  

151  Jesse  James  at  Bay  (W)F  Roy  Rogers-George  "Gabby"  Hayes. 

176  Jesse  James,  Jr.  (W)  Don  "Red"  Barry-Lynn  Merrick.... 

101  Lady  for  a  Night  (D)  Joan   Blondell-John  Wayne  

153  Man  From  Cheyenne  (W)F....Roy  Rogers-George  "Gabby"  Hayes. 
110  Mercy  Island  (D) A  Ray  Middleton-Gloria  Dickson  

173  Missouri  Outlaw   (W)F  Don  "Red"  Barry-Lynn  Merrick  

107  Mountain  Moonlight  (C)F  Weaver  Bros.  &  Elviry  

112  Mr.  District  Attorney  in 

the  Carter  Case  James  Ellison-Virginia  Gilmore.... 

161  Outlaws  of  Cherokee  Trail  (W)F. Three  Mesquiteers   

122  Pardon  My  Stripes  (C)F  Bill  Henry-Sheila  Ryan  

133  Pittsburgh  Kid  (D) F  Billy  Conn-Jean  Parker  

121  Public  Enemies  (D)  Philip  Terry-Wendy  Barrie  

165  Raiders  of  the  Range  (W)  Bob  Steele-Tom  Tyler  

152  Red  River  Valley  (W)F  Roy  Rogers-Sally  Payne  

109  Sailors  on  Leave  (C)A  William  Lundigan-Shirley  Ross  

116  Shepherd  of  the  Ozarks  (D)... Weaver  Bros.  &  Elviry  

143  Sierra  Sue  (W)  Gene  Autry-Smiley  Burnette  

102  Sleepytime  Gal  (CM)F  Judy  Canova-Tom  Brown  

154  South  of  Santa  Fe  (W)F  Roy  Rogers-Geo.  "Gabby"  Hayes... 

175  Stagecoach  Express  (W)F  Don  "Red"  Barry-Lynn  Merrick  

114  Tragedy  at  Midnight(My-C)  A.John  Howard-Margaret  Lindsay  

113  Tuxedo  Junction   (C)F  Weaver  Bros.  &  Elviry  

163  West  of  Cimarron  (W)  Three  Mesquiteers   

115  Yokel  Boy  (OF  Joan  Davis-Albert  Dekker  


Coming  1941-42 


117  Girl  From  Alaska  (D)  Ray  Middleton-Jean  Parker  

Home  in  Wyomin'  (W)  Gene  Autry-Fay  McKenzie  

In  Old  California  John  Wayne-Blnnle  Barnes  

Remember  Pearl   Harbor  Donald  Barry-Fay  McKenzie  

155  Sunset  on  the  Desert  (W)  Roy  Rogers-George  "Gabby"  Hj>es. 

166  Westward  Ho!  (W)  Three  Mesquiteers  


 3/25/42  , 

56.. 9/12/41  . 
56.. 1/6/42  .. 
57.. 1/30/42  . 
66.. 1/22/42  . 
56.. 9/29/4 1  . 
70.. 11/10/41 
56. . 10/24/41 
70.. 3/1 1/42  . 
69.. 7/20/4 1  . 
56. . 10/17/41 

 3/25/42  , 

87.. 1/5/42  .. 
60.. 1/16/42  . 
72. .10/10/41 
58. . 1 1/25/41 
68.. 7/12/41  . 

68.. 12/18/41 
56.. 9/10/41  . 
64..  1/26/42  . 
76.. 8/29/4 1  . 
66. .10/30/41 

 3/18/42  . 

63. . 12/12/41 
71.. 9/30/41  . 

 3/26/42  . 

64. .11/12/41 
80.. 3/5/42  .. 
55.. 2/17/42  . 
57.. 3/6/42  .. 
68.. 2/2/42  .. 
71.. 12/4/41  . 
55. .12/15/41 
69.. 3/13/42  . 


.4/16/42 
.4/10/42 


..b3/2l/42 
.all/29/41 
. b 12/ 13/41 
. .b3/2l/42 


..b6/7/4l 
. .b9/6/4l 
..b8/2/4J_ 
.b5/l7/4l 
.b5/3l/4l 
.b9/ 13/41 
blO/18/41 
.b7/l9/4l 
.b5/24/4l 
.b8/l6/4l 
.b6/28/4l 
.b6/2l/4l 
..b7/5/4l 
.b6/28/4l 
..b8/9/4l 
.b6/!4/4l 
.b5/IO/4l 
. .b8/2/4l 
.68/30/41 


. . .a2/7/42 
. .b9/27/4l 
. . b I / 1 0/42 
...b2/7/42 
..bl/24/42 
..blO/4/41 
.bl 1/15/41 
.blO/25/41 
..D3/I4/42 
,.b7/l9/4l 
.blO/18/41 
..a2/28/42 
...bl/3/42 
. .bl/17/42 
-b 10/ 1 1/41 
.bl 1/22/41 
. .b7/l9/4l 


bl2/27/4l 
. .b9/20/4l 
..bl/31/42 
...b9/6/4l 
..bll/l/41 
..a2/l4/42 
bl2/l3/4l 
.blO/4/41 
...a3/7/42 
rb  1 1  / 1 5/4 1 
. .b3/7/42 
. .b2/2l/42 
.b3/2l/42 
.bl/31/42 
.bl2/6/4l 
b 12/20/41 
.b3/2l/42 


. .a2/7/42 
.a3/!4/42 


.4/1/42 


. .a2/28/42 
..a3/l4/42 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


March  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  35 


20TH  CENT.-FOX         Current  1940-41  Mins 

148  Accent  on  Love  (OF  Geo.   Montgomery-Osa  Massen  61.. 

143  Blood  and  Sand  (Tech.)  (D)A. Tyrone  Power-Linda  Darnell  125. 

112  Bride  Wore  Crutches  (CD)F..Lynne  Roberts-Ted  North  59. 

141  Cowboy  and  the  Blonde(CD)  F .  Mary  Beth  Hughes-G.  Montgomery.  68. 

149  Dance  Hall  (OF  Cesar  Romero-Carole  Landis  73. 

144  For  Beauty's  Sake  (CD)A....Ned  Sparks-Marjorie   Rambeau  62. 

140  GreatAmericanBroadcast(DIVI)FAIice  Faye-John  Payne-Jack  Oakie.  90. 

142  Great  Commandment  (D)F  John  Beal-Albert  Dekker  80. 

146  Man  Hunt  (Spy)F  Walter  Pidgeon-Joan  Bennett  100. 

147  Moon  Over  Miami  (MC)F  Don  Ameche-Betty  Grable  (Tech.)..  91. 

145  Very  Young  Lady  (CD)F  Jane  Withers-Nancy   Kelly  79. 


Rel. 

Date 
7/1 1/41 
5/30/41 
6/13/41 
5/16/41 
7/18/41 
6/6/41  . 
5/9/41  . 
5/23/41 
6/20/41 
7/4/41  . 
6/27/41 


Current  1941-42 


Block 
No. 

2  Belle  Starr  (Tech.)  (D) A  Gene  Tierney-Randolph  Scott  87.. 9/12/41  . 

6  Blue,  White  and  Perfect  (D). Lloyd  Nolan-Mary  Beth  Hughes         75. .1/6/42  .. 

5  Cadet  Girl  (CD)A  Carole   Landis- Geo.   Montgomery  71. .11/28/41 

8  Castle  in  the  Desert  (My)  F ..  .Sidney  Toler-Arleen  Whelan   62.  .2/27/42  . 

1  Charley's  Aunt  (OF  Jack  Benny-Kay  Francis   81. .8/1/41  .. 

2  Charlie  Chan  in  Rio  ( My )  F ...  Sidney  Toler-Mary  Beth  Hughes...  62.. 9/5/41  .. 

5  Confirm  or  Deny  (D)A  Don  Ameche-Joan  Bennett  73..  12/12/41 

I  Dressed  to  Kill  (D) F  Lloyd  Nolan-Mary  Beth  Hughes  74. .8/8/41  .. 

7  Gentleman  at  Heart  Carole  Landis-Cesar  Romero   67..  1/16/42  . 

3  Great  Guns  (OF  Laurel  and  Hardy-Sheila  Ryan  74..  10/10/41 

6  How  Green  Was  My  Valley(D)  F.Maureen  O'Hara- Walter  Pidgeon ...  1 18. .  12/26/41 

4  I  Wake  Up  Screaming  (My)F. Betty  Grable- Victor  Mature  82..  11/14/41 

(Reviewed  as  "Hot  Spot") 

W-l  Last  of  the  Duanes  (W)F  Geo.  Montgomery-Lynne  Roberts         58. .9/26/41  . 

W-2  Lone  Star  Ranger  (W)F  John  Kimbrough-Sheila  Ryan   57.. 3/20/42  . 

3  Man  at  Large  (Spy)  F  Marjorie  Weaver-Richard   Derr  69.  .10/3/41  . 

5  Marry  the  Boss'  Daughter  I  CD )  F  Brenda  Joyce-Bruce  Edwards   60. .11/28/41 

4  Moon  Over  Her  Shoulder(C)  A  .  Lynn   Bari-John  Sutton   68..  10/24/41 

8  Night  Before  the  Divorce(C)A.Lynn  Bari-Joseph  Allen,  Jr   67.. 3/6/42  .. 

8  On  the  Sunny  Side  (CD)F  Roddy  McDowall-Jane  Darwell   70.. 2/13/42  . 

5  Perfect  Snob  (CD)F  Lynn  Bari-Cornell  Wilde  61. .12/19/41 

I  Private  Nurse  (D)  F  Brenda  Joyce-Jane  Darwell   60.  .8/22/41  . 

9  Remarkable  Mr.  Kipps  (D)A.. Michael   Redgrave- Diana  Wynyard..  86.  .3/27/42  . 

7  Remember  the  Day  (D)  Claudette  Colbert-John  Payne   86.  .1/1/42  .. 

W-l  Riders  of  the  Purple  Sage  (W)  F  .  George   Montgomery-Mary   Howard. .  56. .  10/10/41 

7  Right  to  the  Heart  Brenda  Joyce-Joseph  Allen,  Jr   72..  1/23/42  . 

9  Rings  on  Her  Fingers  (D)F... Henry  Fonda-Gene  Tierney   86. .3/20/42  . 

5  Rise  and  Shine  (CM)F  Linda  Darnell-Jack  Oakie  93. .11/21/41 

8  Roxie  Hart  (C)A  Ginger  Rogers-Adolphe  Menjou          74.. 2/20/42  . 

4  Small  Town  Deb  (CD)F  Jane  Withers-Cobina  Wright,  Jr  73. .11/7/41  . 

8  Song  of  the  Islands  (M)F  lack  Oakie-Betty  Grable  (Tech.)...  75.. 3/ 13/42  . 

7  Son  of  Fury  (D)  Tyrone  Power- Frances  Farmer   98  . 1/30/42  . 

W-2  Sundown  Jim  (W)F  J.   Kimbrough-A.  Whelan   53.. 3/27/42  . 

I  Sun   Valley  Serenade  Sonja  Henie-John  Payne-M.  Berle. .  83 .  .8/29/41  . 

4  Swamp  Water  (D) A  Walter  Huston-Walter  Brennan  88..  11/14/41 

3  Week-end  in  Havana  (D)F  Alice  Faye-John  Payne  (Tech.)         80  . 9/26/41  . 

3  We  Go  Fast  (OA  Alan  Curtis-Lynn  Bari  64.. 9/19/41  . 

I  Wild  Geese  Calling  (D)F  Henry  Fonda-Joan  Bennett  77  . 8/15/41  . 

3  Yank  in  the  R.A.F.  (War)  F .  .Tyrone   Power-Betty  Grable  97.  .10/17/41 

7  Young  America  (D)  Jane  Withers- William  Tracy   73.. 2/6/42  .. 

Coming  1941-42 

A-Haunting  We  Will  Go  Laurel  &.  Hardy-Sheila  Ryan  

II  It  Happened  in  Flatbush  Lloyd  Nolan-Carole  Landis  

Loves  of  Edgar  Allan  Poe  Linda  Darnell-John  Shepherd  

10  Mad  Martindales  (C)  Jane  Withers-Marjorie  Weaver  

11  Magnificent  Jerk   D.  Ameche-H.   Fonda-Lynn  Bari  

10  Man  Who  Wouldn't  Die  (My)  . Lloyd   Nolan-Marjorie  Weaver  

10  Moontide   J.  Gabin-I.  Lupino-C.  Rains  

10  My  Gal  Sal  (DM)  (Tech.)  Rita   Hayworth-Victor  Mature  

Orchestra  Wife   Cesar  Romero-Lynn  Bari  

12  Outlaw.  The   Walter  Huston-Thos.  Mitchell  

Pied  Piper   Monty  Woolley-Roddy  McDowall  

9  Secret  Agent  of  Japan  (Spy). .Lynn  Bari-Preston  Foster  72. 

Strictly  Dynamite   Betty  Grable-Victor  Mature  

Tales  of  Manhattan  (D)  Henry  Fonda-Ginger  Rogers  

fl  Ten  Gentlemen  from 

West  Point  (D)  George  Montgomery-M.  O'Hara  

12  This  Above  All  Tyrone  Power-Joan  Fontaine  

Thunder    Birds  Gene  Tierney-Preston  Foster  

9  To  the  Shores  of  Tripoli  (D)F.M.  O'Hara-J.  Sutton  (Tech.)  87. 

10  Whispering  Ghosts  (My)  Brenda  Joyce-Milton  Berle  

9  Who  Is  Hope  Schuyler?  (My)A.Mary  Howard-Robt.   Lowery  57. 


See 
Issue  of 

.  .b6/28/4l 
. .b5/24/4l 
..b7/27/40 
. .b4/26/4l 
. .b6/28/4l 
. ..b7/5/4l 
...b5/3/4l 
. .b4/l2/4l 
. .b6/l4/4l 
. .b6/2l/4l 
. . .b5/3/4l 


. .b8/23/4l 
.bl2/20/4l 
. b 1 1 / 1 5/4 1 
..  .D2/7/42 
. .b7/26/4l 
. .b8/23/4l 
. b 1 1 / 1 5/4 1 
. .b7/26/4l 
. .  b I / 10/42 
. .b9/l3/4l 
. .bl 1/1/41 
.blO/18/41 

..□9/13/41 
. .b3/l4/42 
. .b9/l3/4l 
.bl 1/15/41 
.blO/18/41 
.. .b2/7/42 
. .  .b2/7/42 
.bl 1/22/41 
. .b7/26/4l 
..□3/14/42 
,bl2/20/4l 
.□9/13/41 
. .bl/10/42 
. .b3/l4/42 
.bl 1/22/41 
...b2/7/42 
.blO/25/41 
,..b2/7/42 
. .bl/10/42 
..b3/ 14/42 
. ,b8/2/4l 
blO/25/41 
.b9/l3/4l 
..b.9/13/41 
,.b7/26/4l 
..□9/13/41 
.. bl/10/42 


UNIVERSAL 


Current  1941-42  ICont.) 


.6/5,  42 


5/15/42 
.6/19/42 

5/1/42  . 
.5/29/42 

5,8.42  . 


.a3/2l/42 
. .al/3/42 
.al/31/42 


7/10/42 
'4/3/42  .' 


6  26  42 

7  17/42 


.63/14/42 
!ai2/6/4l 


.  a2  7/42 
.  .al/3/42 


UNITED  ARTISTS 


Current 


All  American  Co-Ed  (CM)  F .  .Frances  Langford-Johnny  Downs....  48 
Broadway  Limited  (C-D) F. .  ..Victor  McLaglen- Dennis  O'Keefe...  73 

Brooklyn  Orchid  (OF  Marjorie   Woodworth-Wm.   Bendix..  50 

Corsican  Brothers  (D)  Doug  Fairbanks,  Jr.-Akim  Tamiroff.llO 

Dudes  Are  Pretty  People  (C) .  .Marjorie  Woodworth-Jimmy  Rogers.... 

Fiesta   (Tech.)    (CD)  Armida-Antonio  Moreno-Geo.  Givot.  45 

Gentleman  After  Dark  (D)  A..  Brian  D  on  levy  -  Miriam  Hopkins  74. 

Hayfoot   (C)   William  Tracy-James  Gleason  48 

International  Lady  (Spy)  A. . . .  Nona  Massey-George  Brent  100 

Lydia  (D)F   Merle  Oberon-Alan   Marshall  104 

Major  Barbara  (CD)A  Wendy  Hiller-Robert  Morley  112 

Miss  Polly  (OF  ZaSu   Pitts-Slim  Summerville  45 

Mister  V   (D)  F  Leslie  Howard-Mary  Morris  100 

New  Wine   (MD)F  Ilona  Massey-Binnie  Barnes  84 

Niagara  Falls  (C)F  Marjorie  Woodworth-Tom  Brown  43 

Shanghai  Gesture  (D)  Gene  Tierney-Victor  Mature  104 

Sundown  (D)A   Gene  Tierney-Bruce  Cabot  92 

Tanks  a  Million  (OF  Jas.  Gleason-Wm.  Tracy  50 

Three  Cockeyed  Sailors  (OF.. Tommy  Trindler-Claude  Hulbert....  76 
To  Be  Or  Not  To  Be  (C)A  Carole  Lombard-Jack  Benny  98 


.4/10/42 
5  22  42 
4/17/42 


.10/31/41 
.6/13/41 
.2/20/42 
.  1 1/28/41 
.3/13/42 
. 12/19/41 
.2/27/42 
.1/2/42  . 
.9/19/41 
.9/29/41 
.9/12/41 
. 1 1 / 14/4 1 
.3/20/42 
. 10/10/41 
.10/17/41 
.2/6/42  . 
.10/31/41 
.9/12/41 
.7/4/41  . 
.3/6/42  . 


.D3/I4/42 

.a3/l4/42 
.b3/!4/42 


.b 10/ 18/41 
. . b6/ 14/41 
. .bl/31/42 
.bl2/20/4l 
.al2/20/4l 
.b 12/20/4 1 
. .b3/l4/42 
. . .bl/3/42 
.blO/18/41 
. .b8/23/4l 
...b5/3/4l 
..bll/l/41 
. .b2/l4/42 
. . .b8/2/4l 
. .h9/27/41 
.b 12/27/4 1 
.blO/18'41 
. . .b8/9/4l 
.  .1)7/12/41 
.  .b2/.2l/42 


Coming  1941-42 


About  Face  (C)  William  Tracy-Joe  Sawyer  

Cubana  (CM)   Marjorie  Woodworth-George  Givot  

Friendly  Enemies   (C)  Charles  Winninger-Charlie  Ruggles  

Gold   Rush   (OF  Charlie  Chaplin    71. 

Hitler's  Valet  Bobby  Watson-Joe  Devlin  

Jungle  Book  fTech.)  (FA)  F . .  .Sabu-Jer.  Cowan-Rosemary  DeCamp.108. 

Miss  Annie  Rooney  Shirley  Temple-William  Gargan  

Moon  and  Sixpence  George  Sanders-Herbert  Marshall  

Ships  With  Wings  (War)  John  Clements-Leslie  Banks  

Twin  Beds  (C)  George  Brent-Joan  Bennett  


4/17/42 

4/3/42  '. 


.al/31/42 
. .a2/7/42 
.a3/ 14/42 
..b3/7/42 


.  b3  '28  42 
.In  Prod. 


5/15/42 
.4/24/42 


. . .Coming 
.al 1/29/41 


UNIVERSAL 


Current  1940-41 


5035  Bachelor  Daddy  (OF  Baby  Sandy- Kathryn  Adams  

5028  Black  Cat   (My)A  Hugh   Herbert-Broderick  Crawford 

5039  Cracked   Nuts  (C)  L'na    Merkel-Stuart  Erwin  

5057  Dangerous  Game  (D)F  Richard  Arlen-Andy  Devine  

5038  Hello  Sucker  (F)A  Hugh  Herbert-Peggy  Moran  

5029  Hit  the  Road  (D)F  George  MacLane-Dead  End  Kids. 

5000A  Hold  That  Ghost  (CM)  Abbott  &  Costello- Evelyn  Ankers...  86 

5000  In  the  Navy  (CM)F  Abbott  &.  Costello-Dick  Powell 

5066  Law  of  the  Range  (W)  Johnny  Mack  Brown  

5055  Men  of  the  Timberland  (A)  F  .  .Richard  Arlen-Andy  Devine  61 

5056  Raiders  of  the  Desert  (A)  F ..  .Richard  Arlen-Andy  Devine  

5067  Rawhide  Rangers  (W)F  Johnny  Mack  Brown-Fuzzy  Knight 

5031  San  Antonio  Rose  (M)F  Robert  Paige-Jane  Frazee  

5044  This  Woman  Is  Mine  (PD)  A .  .Franchot  Tone-Walter  Brennan... 

50I2A  Tight  Shoes   (OF  Brod  Crawford-Ann  Gwynne  

5034  Too  Many  Blondes  (CM)A  Rudy  Vallee-Helen  Parrish  

Current  1941-42 

6007  Appointment  for  Love  (D)  Chas.  Boyer-Margaret  Sullavan  89..  10/31/41 

6063  Arizona  Cyclone  (W)F  Johnny  Mack  Brown   57. .11/14/41 

6013  Badlands  of  Dakota  (W)F  Crawford-Herbert-Devine   73. .9/5/41  . 

6031  Bombay  Clipper  (D) F  William  Gargan-lrene  Hervey   64.. 2/6/42  . 

6035  Burma  Convoy  (A) A  Charles  Bickford- Evelyn  Ankers  59..  10/17/41 

Butch  Minds  the  Baby  (CD).. Brod  Crawford- Virginia  Bruce  3/20/42 

6037  Don't  Get  Personal   (C)  H.   Herbert-A.   Gwynne   60..  1/2/42  . 

6028  Flying  Cadets  (D)F  Wm.  Gargan-Ed.  Lowe-Peggy  Moran  60..  10/24/41 

6027  'Frisco   Lil    (D)A  Irene  Hervey-Kent  Taylor   60.. 3/6/42  . 

6812  Ghost  of   Frankenstein!  H  1 A  .  Sir  C.  Hardwicke-L.  Chaney,  Jr  67.. 3/13/42 


60 

.7/4/41  . 

. ,b6/28/4l 

70 

.5/2/41  . 

. .b4/26/4l 

65. 

.8/1/41  . 

..b7/26/4l 

60. 

.8/22/41 

. . .b3/8/4l 

60. 

.7/11/41 

...D7/5/4I 

60. 

.6/27/41 

..b6/28/4l 

86. 

.8/8/41  . 

b8/2/4l 

86 

.5/30/41 

. .b5/3l/4l 

60. 

.6/20/41 

. .b7/l9/4l 

61. 

.6/6/41  . 

. .b5/3l/4l 

60. 

.6/18/41 

. .b7/ 12/41 

56. 

.7/18/41 

. ,b8/l6/4l 

63 

.6/20/41 

..b6/28/4l 

92. 

.8/22/41 

..b8/23/4l 

67. 

.6/13/41 

. .66/14/41 

60. 

.5/23/41 

. .b5/24/4l 

blO/25/41 
.b3/ 14/42 
.b8/30/4l 
.bl/17/42 
.blO/4/41 
. .a3/7/42 
..bl/3/42 
blO/18/4 I 
.□2/28/42 
..b3/7/42 


6045  Girl  Must  Live  (C)A  Margaret  Lockwood   

6046  Hellzapoppin   Olsen  and  Johnson-Martha  Raye..! 

6005  It  Started  With  Eve  (CD)  F . . .  Deanna  Durbin-Charles  Laughton 

6032  Jail  House  Blues  (OA  Anne  Gwynne-Nat  Pendleton 

6026  Juke  Box  Jenny  (M)F  Harriet  Hilliard-Ken  Murray  ..  . 

6001  Keep  'Em  Flying  (OF  Abbott  &.  Costello-Carol  Bruce 

6051  Kid  From   Kansas  (A)  F  Dick  Foran-Leo  Carrillo 

6042  Mad  Doctor  of  Market  St.(D).Una  Merkel-Claire  Dodd 

6061  Man  From  Montana  (W)F  Johnny  Mack  Brown-Fuzzy  Knight 

6062  Masked  Rider  (W)F  Johnny  Mack  Brown-Fuzzy  Knight 

6029  Melody   Lane   (CM)F  Baby  Sandy-The  Merry  Macs  . 

6021  Mob  Town   (G)F  Dead  End  Kids-Dick  Foran  

6025  Moonlight  in  Hawaii  (CM)  F .  .Johnny  Downs-Jane  Frazee  

6016  Never  Give  a  Sucker  an 

Even  Break  (CM)F  W.   C.   Fields-Gloria  Jean  

6023  North  to  the  Klondike  (A)  F . . Brod  Crawford-Lon  Chaney,  Jr.. 

6014  Paris  Calling   ( D) A  Elisabeth   Bergner- Randolph  Scott. 

6044  Quiet  Wedding   Margaret  Lockwood 

6002  Ride  'Em  Cowboy  (CM)F  Abbott  &  Costello-Dick  Foran  . 

6052  Road  Agent  (D) A  Leo  Carrillo-Andy  Devine-D.  Foran 

6038  Sealed  Lips  (D)  F  Wm.  Gargan-June  Clyde-John  Litel 

6030  Sing  Another  Chorus  (MC)F.. Johnny  Downs-Jane  Frazee  . 
6020  South  of  Tahiti   (D)F  Brian  Donlevy-Maria  Montez  .. 

6064  Stage  Coach  Buckaroo  (W)F.J.  Mack  Brown-Fuzzy  Knight  

6033  Swing  It,  Soldier  (M)  Frances  Langford- Ken  Murray  

6039  Treat  'Em  Rough  ( D)  F  Peggy  Moran-Eddie  Albert  

6004  Unfinished  Business  (CD)  A . . .  Irene  Dunne-Robt.  Montgomery. 

6017  What's  Cookin'  (M)F  Andrews  Sisters-Gloria  Jean  

6015  Wolf   Man   (H) A  C.  Rains-D.  Foran-L.  Chaney,  Jr.. 

Coming  1941-42 

6024  Almost  Married  (CM)F  Jane  Frazee-Robert  Paige   65  5/22/42 

Broadway  (G)   George  Raft-Brod  Crawford  

Destiny   Richard  Dix-Wendy  Barrie  

Drums  of  the  Congo  Stuart  Erwin-Ona  Munson  

Eagle  Squadron  (D)  Diana  Barrymore- Robert  Stack   5/29/42 

Escape  From  Hong  Kong  (Spy)  .  Don  Terry-Leo  Carrillo  

6065  Fighting  Bill  Fargo  (W)  Johnny  Mack  Brown-Nell  O'Day  57.. 4/17/42 

,,  (Former  title  "Vigilantes") 

Halfway  to  Shanghai  Irene  Hervey-Kent  Taylor  

,.„,    .    y      a  Jam  <C)  Irene   Dunne-Patric   Knowles  4/24/42 

6034  Mississippi   Gambler  (D)  Kent  Taylor- Frances  Langford   4/17/42 

Mystery  of  Marie  Roget  Patric  Knowles-Maria  Montez  

Pardon  My  Sarong  (C)  Abbott  and  Costello  

6047  Saboteur  (Spy)  Robert  Cummings-Priscilla  Lane   4/3/42 

Showdown   Don  Terry-Leo  Carrillo   , 

6048  Spoilers    (D)  Marlene   Dietrich-Randolph  Scott  5/8/42 

6036  Strange  Case  of  Dr.  Rx  ( My)  A  .  Lionel   Atwill-Patric    Knowles   4  10  42 

Strictly  in  the  Groove  Leon  Errol-Mary  Healy  

There's  One  Born  Every 

Minute  (C)   Hugh   Herbert-Tom  Brown  

(Former  title  "Man  Or  Mouse") 
Tough  As  They  Come  Dead  End  Kids-Paul  Kelly  

6053  Unseen  Enemy  (Spy)  Leo  Carrillo-Andy  Devine  4/10/42 

6041  You're  Telling  Me  (C)  Hugh  Herbert- Robert  Paige  5/1/42 


Rel. 

See 

Mins.  Date 

Issue  of 

69. 

.9/19/41  . 

blO/l 1/41 

84 . 

. 12/26/41 

.bl2/20/4l 

90 . 

.9/26/41  . 

. .blO/4/41 

62 . 

. 1/9/42   . . 

. .bl/17/42 

65 . 

.3  27  42 

.  .  b3  28 '42 

80 . 

. 1 1/28/41 

.bl 1/22/41 

60 . 

.9/19/41 

. . b9/20/4l 

60. 

.2/27/42  . 

. . b 1 / 1 0 /42 

61 . 

.9/5/41  .. 

.  .'b9/20/4l 

58. 

.11/21/41 

.b 10/ 1 1/41 

60. 

. 12/19/41 

- b 12/ 13/4  J 

62 . 

.10/3/41  . 

■ . b 10/4/4 1 

60 . 

. 1 1/21/41 

. blO/l 1/41 

71 . 

. 10/10/41 

.bl 0/1 1/41 

58 

. 1/23/42 

. .bl/24/42 

93'. 

'.  1/16/42  ! 

b!2/6/4l 

63. 

.  11/21/41 

! ; .bl/3/42 

86. 

.2/20/42  . 

.  .b2/ 14/42 

60. 

.2/6/42  .. 

. . b 12/6/4 1 

62. 

.12/5/41  . 

. -b 12/6/41 

64. 

.9/19/41  . 

. .b9/ 13/41 

75. 

.10/17/41 

.blO/25/41 

58. 

2   13  42 

.  b3,  28/42 

66. 

.11/7/41  . 

..bll/l/41 

61 . 

.1/30/42  . 

. .bl/17/42 

94. 

.9/12/41  . 

. .b8/30/4l 

66. 

.2/20/42  . 

. .b2/2l/42 

70. 

. 12/12/41 

.bl2/!3/4l 

.b3/ 14/42 
.a3/28/42 


.al/10/42 
.a2/28/42 
.a3/ 14/42 
.a9/!3/4l 


.a2/l4/42 
.al2/6'4l 
.al/10.4» 


..a  1/24/42 


a2/28/42 
alO/25/41 


.alO/4/41 

.al/10/42 
. .a3/7/42 
..al/3/42 


WARNER  BROS. 


Current  1940-41 


566  Affectionately  Yours   (SO  F. .  .Merle  Oberon-Dennis  Morgan. 

557  Bad  Men  of  Missouri  (D)  A ..  .Dennis  Morgan-Wayne  Morris 

a07  Bride  Came  CO. D.  (C)A  Bette   Davis-James  Cagney... 

518  Bullets  for  O'Hara  (D) A  Joan  Perry-Roger  Pryor  

533  Dive  Bomber  (Tech.)   (D)F...Errol  Flynn-Fred  MacMurray. 


517  Kisses  for  Breakfast  (F) A  Dennis  Morgan-Jane  Wyatt  

50o  Manpower  (D) A   Marlene  Dietrich-George  Raft. 

508  Million  Dollar  Baby  (CD)  F . . .Priscilla  Lane-Ronald  Reagan. 

=i93  Mlirco'c      Canr-at  I  n_*_-    ■.     r.  .  _  t  -  -i-  


524  PassageFrom  Hongkong  (My)F. Keith  Douglas-Lucile  Fairbanks. 

564  Shining  Victory  (D) A  G.  Fitzgerald-Jas.  Stephenson... 

563  Singapore  Woman   (D)A  Brenda  Marshall- David  Bruce... 


88 

.5/10/41 

. .b5/IO/4l 

74. 

.7/26/41 

. .b7/l9/4l 

91. 

.7/12/41 

..b6/28/4l 

50. 

.7/19/41 

..b7/l9/4l 

132. 

.8/30/41 

. .b8/l6/4l 

63. 

.8/23/41  . 

. .b7/26/4l 

82. 

.7/5/41  . 

..  b7/5/4l 

105. 

.8/9/41  . 

. .b7/l2/4l 

102 

.5/31/41  . 

. .b5/24/4l 

65. 

.5/24/41  . 

..b5/IO/4l 

85. 

.6/14/41  . 

. -b6/l4/4l 

61. 

.6/21/41  . 

...66/7/41 

83. 

.6/7/41  .. 

. .b5/24/4l 

64. 

.5/17/41  . 

. .b5/ 10/41 

72. 

.5/3/41  .. 

. -b4/l9/4l 

65. 

.8/2/41  .. 

..b7/l9/4l 

95. 

.6/28/41  . 

. .b6/!4/4l 

558  Underground  (D)   Jeffrey  Lynn- Karen  Verne  

Current  1941-42 

116  All  Through  the  Night  (D)  F .  .Humphrey  Bogart-Judith  Anderson ..  107. .  1/10/42  . .  .b  12/6/41 

124  Always  in  My  Heart  (D)  F  Kay  Francis- Walter  Huston   92.  .3/14/42   b3/7/42 

110  Blues  in  the  Night  (DM)  Priscilla  Lane-Richard  Whorf  88..  11/15/41  ..bll/l/41 

111  Body  Disappears  (C)F  Jeffrey  Lynn-Jane  Wyman  71..  12/6/41  ...bl2/6/4l 

123  Bullet  Scars   (G) A  Regis  Toomey-Adele   Longmire   59.. 3/7/42   b3/7/42 

122  Captain  of  the  Clouds  (DJF...J.  Cagney-Dennis  Morgan  (Tech.) ..  1 13.  .2/21/42  .  .bl/24/42 
121  Dangerously  They  Live  (Spy)  John  Garfield- Raymond  Massey          78.. 2/14/42  . . b  12/27/4 1 

106  International  Squadron  ( D)  F  .  .James  Stephenson-Ronald  Reagan...  87. .10/11/41  . .  b8/ 1 6/4 1 
105  Law  of  the  Tropics  (D)F  Constance  Bennett-Jeffrey  Lynn  76. .10/4/41   b9/6/4l 

107  Maltese  Falcon  (My)  A  Mary  Astor-Humphrey  Bogart  100. .  10/18/41   .  .b  10/4/41 

117  Man  Who  Came  to  Dinner(C)  .Bette  Davis-Monte  Woolley  112.  .1/24/42  . . b  12/27/41 

103  Navy  Blues  (C)F  A.  Sheridan-J.  Oakie-M.  Raye  108. .9/13/41  ...b8/!6/4l 

104  Nine  Lives  Are  Not  Enough 

(My)F   Ronald  Reagan-James  Gleason   63. .9/27/41   .  ...b9/6/4l 

108  One  Foot  in  Heaven  (B)F  Fredric  March-Martha  Scott  108. .11/1/41   . .  .b  10/4/4 1 

101  Sergeant  York  (BD) A  Gary  Cooper-Joan  Leslie  134. .9/27/41  ...b7/l2 

102  Smiling  Ghost  (HO A  Wayne  Morris-Brenda  Marshall  71. .9/6/41   b8/l6'4l 

119  Sons  of  the  Sea  (D)  F  Michael    Redgrave-Valerie   Hobson..  91.. 2/7/42  ...bl2  27  4  1 

112  Steel  Against  the  Sky  (D)  F ..  .Richard  Whorf-Lloyd  Nolan   68.  .12/13/41   . . b  12/6/4 1 

109  Target  for  Tonight  (DocD)  F ..  Royal  Air  Force   48.  .11/8/41   . . b  10/ [8/41 

1 14  They  Died  With  Their 

Boots  On  (B)F  Errol  Flynn-Olivia  de  Havilland  140. .1/1/42  ...bll/22/41 

129  This  Was  Paris  (D)F  Ann  Dvorak-Ben  Lyon   77. .3/21/42   b3/7/42 

118  Wild  Bill  Hickok  Rides  (A) .  .Constance  Bennett-Bruce  Cabot          83.  .1/31/42  . . b  12/27/4 1 

113  You're  in  the  Army  Now  (C)F. Jimmy  Durante-Phil  Silvers   79.  .12/25/41   .  .b  12/6/41 

Coming  1941-42 

Across  the  Pacific  Humphrey  Bogart-Mary  Astor  

Arsenic  and  Old  Lace  Cary  Grant-Priscilla  Lane  

Big  Shot  (G)  H.  Bogart-lrene  Manning  

Constant  Nymph   Charles  Boyer-Joan  Fontaine  

Desperate  Journey   Errol   Flynn-Ronald  Reagan  

Gay  Sisters  (D)  Barbara  Stanwyck- George  Brent  

Hard    Way  Ida  Lupino-Joan  Leslie  

In  This  Our  Life  (D)  Bette  Davis-George  Brent  

130  I   Was   Framed  Michael  Ames-Regis  Toomey  

Juke   Girl   (D)  Ann  Sheridan-Ronald  Reagan  

120  Kings  Row  (D)  Ann  Sheridan-Ronald  Reagan  127. 

Lady  Gangster   Faye  Emerson-Jake  Bishop  

131  Larceny,   Inc.   (GC)F  Edward  G.  Robinson-Jane  Wyman..  93. 

126  Male  Animal  (OA  Olivia  de  Havilland-Henry  Fonda.. 101. 

125  Murder  in  the  Big   House. ...  Faye   Emerson-Van   Johnson   59. 

115  Prime  Minister  (B)F  John   Gielgud-Diana  Wynyard  94. 

Wings  for  the  Eagle  Ann  Sheridan-Ronald  Reagan  

(Former  title  "Shadow  of  Their  Wings") 
Yankee  Doodle  Dandy  (B)  James  Cagney-Joan  Leslie  


..al/3/42 
.a3  28  42 


..a2/l4/42 
'.ai  1/29/41 


..all/8/41 
.b 12/27/41 


5/2/42  . 
4/4/42  . 
.4/1 1/42 


.b3/7/42 
.b3/7/42 


.b9/l3/4l 
.a2/2l/42 


MISCELLANEOUS 


Eternal  Gift  (Rel.)  Catholic  Mass   IOO..Lamont 

40.000  Horsemen  (War)A  Grant  Taylor-Betty  Bryant  85. .Goodwill 

Frightened  Lady  (My)A  Marius  Goring-Helen  Haye  75 

Mystery  of  Room  13  (My)F.-.Gibb  McLaughlin-Sara  Seegar  68 


.Not  Rev. 
..b8/2/4l 
bl  1/15/4) 
.b8/30/4l 

No  Greater  Sin  (D)  A  Leon  Ames-Luana  Walters  85. .  University  .b6/2l/4l 

b2/28/42 


.  H  off  berg 
.Alliance 


Professor  Creeps  (C)  Manton  Moreland    63. .  Dixie  Nat. 


Key:  Letters  and  combinations  of  them  symbolize  type  of  picture: 
(A)  Action;  (B)  Biographical;  (C)  Comedy;  (D)  Drama;  (Doc)  Docu- 
mentary; (F)  Farce;  (Fa)  Fantasy;  (G)  Gangster;  (H)  Horror;  (M) 
Musical;  (My)  Mystery;  (O)  Operetta;  (P)  Period;  (S)  Society; 
(T)  Travel.  Initial  after  this  key:  F — Family;  A — Adults,  a — Before 
Date  of  Issue  Indicates  Advance  Dope: — b — Box  Office  Slant. 


ALWAYS  CHECK  RUNNING  TIME  WITH  LOCAL  EXCHANGE 


SHOWMEN/ S    TRADE  REVIEW 


March  28,  1942 


COLUMBIA  1940-41 


COLUMBIA  1940-41  (Cont.) 


COLUMBIA  1941-42  (Cont. 


Running 
Time 


Reviewed 
Issue  Of 


!6'/2. 

.  4/19/41 

16  . 

.11/30/40 

17  . 

.  Not  Rev. 

18  . 

.10/12/40 

18  . 

.Not  Rev. 

16  . 

.  4/  5/41 

!6'/2. 

.Not  Rev. 

18  . 

.  I/II/4I 

17  . 

.  8/  9/41 

18  . 

.Not  Rev. 

18  . 

.Not  Rev. 

l6'/2. 

.Not  Rev. 

17  . 

.  5/24/41 

16  . 

.Not  Rev. 

18  . 

.10/12/40 

16  . 

.  1/25/41 

16  . 

.Not  Rev. 

16  . 

.Not  Rev. 

ALL  STAR  COMEDIES  (18) 

2432  Black  Eyes  and  Blues. ...  Fair   

2425  Blondes  and  Blunders  Silly   

2424  Bundle  of  Bliss  

2423  Cold  Turkey   

2436  French  Fried  Patootie  

2428  Fresh  As  a  Freshman  Fair   

2431  Glove  Affair  

2426  His  Ex  Marks  the  Spot.. Funny   

2438  Host  to  a  Ghost  Fair  

2437  Love  at  First  Fright  

2421  Pleased  to  Mitt  You   

2434  Ready,  Willing  But 

Unable   

2433  Ring  and  the  Belle  Fair   

2429  So  You  Won't  Squawk  

2422  Spook  Speaks   Fairly  Amusing 

2427  Watchman  Takes  a  Wife. Fairly  Amusing 

2435  Yankee  Doodle  Andy  

2430  Yumpin'  Yiminy   


CINESCOPES  (10) 

2978  Capital  Sidelights   Poor    10  ..  5/24/41 

2975  Feathers   Very  Good  ....  9  ..3/  1/41 

2979  Fighter  Pilot   Timely    II  ..  6/28/41 

2972  Floating  Elephants  Timely  and  Good  8  ..10/12/40 

2971  Hobby  Lobby   Excellent    12  ..  9/21/40 

2976  Movie  Magic   Fascinating    ...  9  ..  3/29/41 

2973  Nice  Work,  If  You  Can 

Do  It   Fair    10  ..11/23/40 

2977  This  Is  England  Timely    10  ..4/  5/41 

2974  Unusual  Crafts   Interesting    9  ..  1/25/41 

COLOR  RHAPSODIES  (16)  (Tech.) 

2507  Carpenters    7  ..Not  Rev. 

2510  Cuckoo  I.  Q  Fair    7  ..8/  9/41 

2505  Helping  Paw   Amusing    7  ..2/  1/41 

2508  Land  of   Fun   7  ..Not  Rev. 

2503  Mad   Hatter    7  ..Not  Rev. 

2502  Mr.  Elephant  Goes  to  Town   8  ..Not  Rev. 

2501  Tangled  Television   Good    7'/2 ..  10/12/40 

2509  Tom  Thumb's  Brother  Cute    7  ..  6/28/41 

2506  Way  of  All  Pests   7  ..Not  Rev. 

2504  Wiso  Owl   Fairly  Good  ...  7  ..11/30/40 


COLUMBIA  TOURS  (10) 

2556  Beautiful  British  Columbia  

2560  Beautiful  Ontario   

2557  From  Singapore  to 

Hongkong   Timely   

2551  Historic  Virginia   

2554  Islands  of  the  West 

Indies   Satisfactory   . . . 

2553  Old  and  New  Arizona  

2559  San  Francisco — 

Metropolis  of  the  West. Average   

2552  Savoy  in  the  Alps  Poor  Timing  ... 

2555  Sojourn  in  Havana  Interesting   

2558  Western  Wonderland   Excellent    10 


COMMUNITY  SINGS  (10) 

2655  Fun  With  Songs  Fair    10  ..  3/15/41 

2654  Gay  Tunes    10  ..Not  Rev. 

2651  Jolly  Tunes    9  ..Not  Rev. 

2653  Melodies  That  Linger   10  ..Not  Rev. 

2657  Peppy  Songs    10  ..Not  Rev. 

2658  "Perfidia"  Baker    10  ..  Not  Rev. 

2652  Popular  Love  Songs  Depends    9  ..11/23/40 

2656  Songs  With   Harmony   10  ..Not  Rev. 

FABLES  CARTOONS  (8) 

2757  Dumb  Like  a  Fox  Cute    6  ..8/  9/41 

2751  Farmer  Tom  Thumb  Good    6  ..  6/28/41 

2756  Kitty  Gets  the  Bird  Good    7  ..  6/28/41 

2755  It  Happened  to  Crusoe   6  ..Not  Rev. 

2752  Mouse  Meets  Lion  Poor    6  ..11/23/40 

2753  Paunch  and  Judy  Average    6  ..  1/25/41 

2758  Playing  the  Pied  Piper.. Poor    6  ..  8/30/41 

2754  Streamlined  Donkey   Cute    6  ..  3/22/41 

HOW'S  YOUR  I.  tt.  (6) 

2604  Junior  I.  Q.  Parade   9'/2..Not  Rev. 

2605  So  You  Think  You  Know 

Musie   Good    10  ..  4/19/41 

2601  Take  It  Or  Leave  It  (I)..  Funny    1 1  Vz  ■  ■  1 1 /30/40 

2602  Take  It  Or  Leave  It  (2) .  .Entertaining  ...  II  ..2/  1/41 

2603  Take  It  Or  Leave  It  (3)   II  ..Not  Rev. 

2606  Take  It  Or  Leave  It  (4)..Verv  Good    II  ..  5/31/41 


10 

.  .Not  Rev. 

10 

..Not  Rev. 

10 

..  3/15/41 

II 

.  .Not  Rev. 

10 

..11/23/40 

10 

..Not  Rev. 

10 

. .  4/19/41 

II 

. . 1 1/23/40 

9 

..11/30/40 

10 

..  3/29/41 

NFW  YORK  PARADE  (6) 

2952  Abroad  at  Home  Interesting    10 

2951  Magic  City   Well  Done    10 

PHANTASIES  CARTOONS  (8) 

2707  Crystal   Gazer    6 

2702  Happy  Holidays    6 

2703  Little  Theatre    6 

2708  Merry  Mouse  Cafe  Poor    6 

2701  Schoolboy  Dreams   Cute    7 

2704  There's  Music  in  Your  Hair   7 

2706  Wallflower    6 


SCREEN  SNAPSHOTS  (12) 

2851  No.  I  (Ken   Murray)    10 

2852  No.  2  (Don  Wilson)   Very  Good    10 

2853  No.  3  (Ken  Murray)   One  of  the  Best  9 

2854  No.  4  (Ken  Murray)    10 

2855  No.  5  (Bob  Hope)   Excellent    10 

2856  No.  6  (Larry  Simms)   Good    10 

2857  No.  7  (Ken  Murray)    10 

2858  No.  8  (Jerry  Colonna)    10 

2859  No.  9  (Jack  Benny)   Fair    10 


4/26/41 
1/25/41 


Not  Rev. 

Not  Rev. 

Not  Rev. 
.  9/13/41 
,10/12/40 

Not  Rev. 
.  Not  T?ev. 


. .  1 1/30/40 
. .  1 1/23/40 
..Not  Rev. 
.  .Not  Rev. 
..  2/  1/41 
..  3/22/41 
..Not  Rev. 
.  .Not  Rev. 
..  8/30/41 


Comment 
STOOGE  COMEDIES  (8) 


Running 
Time 


2407  All  the  World's  a  Stooge. Typical    16 

2404  Boobs  in  Arms  I   18 

2403  Cookoo  Cavaliers   Silly    17 

2406  Dutiful  But  Dumb   I6V2 

2401  From  Nurse  to  Worse  A  Dud    17 

2408  I'll  Never  Heil  Again  Satiric  Slapstick  18 

2402  No  Census.  No  Feeling   18 

2405  So  Long  Mr.  Chumps  Slapstick    20 

WASHINGTON  PARADE  (6) 

2901  The   Mint    10 

2904  The  Spirit  of  1941  Fair    10 

2902  U.  S.  Military  Academy   10 

2903  U.  S.  Naval  Academy  Splendid    10 

WORLD  OF  SPORTS  (12) 


2803  All  the  Giant  Killer  Very  Good  .. 

2808  Aquaplay   Very  Good   . . 

2807  Diving  Thrills   Very  Good  .. 

2802  Hunting  Wild  Deer  Fair   

2804  Ice  Capers   Very  Good  .. 

2806  Jungle  Archer   Very  Good  . . 

2801  Master  of  Cue  Billiard  Fans 

2805  Splits.  Spares  and  StrikesFor  Bowlers.. 


1941-42 


ALL-STAR  COMEDIES  (18) 


3423  General  Nuisance 


3421  Love  In  Gloom  Good 


3426  She's  Oil  Mine  Slapstick 


CINESCOPES  (8) 

3971  Exploring  Space   Interesting 

3972  From  Nuts  to  Soup  Poor   

3975  Strange  Facts   Interesting 

3974  Women  in  Photography. .. For  Women 

3973  World  of  Sound  Absorbing  .. 


COLOR  RHAPSODIES  (16)  (Tech 

3506  Concerto  in  B  Flat  Minor  

3502  Fox  and  the  Grapes  Very  Good 

3504  Hollywood  Detour   Excellent 

3503  Red  Riding  Hood  Rides 

Again   Clever  ... 

3505  Wacky  Wigwams   

3501  Who's  Zoo  in  Hollywood  


COMMUNITY  SING  (10) 


3653  College  Songs   

3657  Crooning  Melodies   

3652  Current  Hits   As  Usual 

3656  Good  Fellowship  Songs  

3658  Good  Time  Songs  

3655  Hits  of  the  Day  

3651  Patriotic  Songs   Patriotic 

3654  Popular  Songs   


FABLES  CARTOONS  (8) 


3751  Great  Cheese  Mystery  

3752  Tangled  Angler  Poor 

3753  Under  the  Shedding 

Chestnut  Tree   Fair 


Reviewed 
Issue  Of 


5/24/41 
Not  Rev. 
.11/30/40 
Not  Rev. 
8/31/40 
6/28/41 
Not  Rev. 
.  3/22/41 


.Not  Rev. 
.  4/26/41 
.Not  Rev. 
.  2/  1/41 


1/25/41 
6/28/41 
5/3 1  /4 1 

M/30/40 
3/  8/41 
4/26/41 

10/12/40 
3/  8/41 


GLOVE  SLINGERS  (4) 


3411  Glove  Birds   

3410  Kink  of  the  Campus  

3409  Mitt   Me  Tonight  Fair 


INTERNATIONAL  FORUM  (6) 


3451  Dorothy  Thompson  Timely   

3452  Will  England  Be 

Invaded?   Very  Good. 

3453  Will  Democracy  Survive?. Timely  .... 


PANORAMICS  (12) 


3901  City  Within  a  City  Commercial 

3902  Gallup  Poll   Interesting 

3905  Health  for  Defense  

3903  New  York's  Finest  Very  Good 

3904  Spare  Time  in  the  Army. Splendid  .. 


15 

.  Not  Rev. 

18 

.  Not  Rev. 

16 

10/  4/41 

18  ! 

.Not  Rev. 

21  . 

.  8/  9/41 

18  . 

.Not  Rev. 

18  . 

.12/13/41 

18  . 

.  1/24/42 

16  . 

.  2/  7/42 

17  . 

.Not  Rev. 

17  . 

.Not  Rev. 

9  . 

.  8/30/41 

9  . 

.10/  4/41 

9  . 

.12/13/41 

10  . 

.11/22/41 

9  . 

.11/  1/41 

i.) 

7  . 

.  Not  Rev. 

7  . 

.12/  6/41 

7  . 

.121 14/42 

7  . 

.  1/17/42 

7  . 

.Not  Rev. 

7  . 

.Not  Rev. 

IO'/2. 

Not  Rev. 

10  . 

.Not  Rev. 

9  . 

.10/  4/41 

10  . 

.Not  Rev. 

10  . 

.Not  Rev. 

9  . 

.Not  Rev. 

9  . 

.  8/30/41 

10  . 

Not  Rev. 

7  . 

Not  Rev. 

7  . 

.  2/  7/42 

8'/2 

.  3/21/42 

l7'/2. 

.Not  Rev. 

18  . 

.Not  Rev. 

16  . 

.11/22/41 

18  . 

.  3/  1/41 

16  . 

.  8/  9/41 

18  . 

.  10/18/41 

10  . 

.  9/13/41 

10  . 

.11/  1/41 

10  . 

.Not  Rev. 

10  . 

.  1/17/42 

10  . 

.  2/21/42 

PHANTASIES  CARTOONS  (8) 


3701  Crystal   Gazer   Poor 

3702  Dog  Meets  Dog  


QUIZ  REELS  (6) 


3602  Kitchen  Quiz  No.   I  Excellent  .. 

3603  Kitchen  Quiz  No.  2  Every  Good 

3604  Kitchen  Quiz  No.  3  Very  Good 

3601  So  You  Think  You  Know 

Music  No.   I  Good   

3605  So  You  Think  You 

Know  Music  No.  2  


IO'/2. 
10  . 
10  . 

10  . 

10  . 


SCREEN  SNAPSHOTS  (10) 


3851  No.  I  (Ken   Murray)  Good    10 

3852  No.  2  (Ken  Murray)    10 

3853  No.  3  (John  Hubbard)  Very   Good   10 

3854  No.  4  (Billy    Gilbert)  Good    10 

3855  No.  5  (New  Talent)    10 

3856  No.  6  (Alan   Mowbray) .. .Very   Good   10 

3857  No.  7  (Jimmy  Stewart)    10 

STOOGE  COMEDIES  (8) 

3401  An  Ache  In  Every  Stake.. Slapstick    18 

3405  Cactus  Makes  Perfect. ..  .Amusing    17 

3402  In  the  Sweet  Pie  and  Pie. Silly    18 

3404  Loco  Boy  Makes  Good. . .Slapstick    17 

3403  Some  More  of  Samoa  Silly    18 


.11/15/41 
.  Not  Rev. 


9/13/41 
12/13/41 
2/21/42 

8/30/41 


.10/  4/41 
.Not  Rev. 
.11/22/41 
.12/13/41 
.Not  Rev. 
.  2/  7/42 
.Not  Rev. 


,  9/13/41 
.  3/21/42 
11/  1/41 
2/  7/42 
1/17/42 


Running 
Time 


THIS  CHANGING  WORLD  (6) 

3981  Broken   Treaties  Disappointing  . 

3982  How  War  Came  Informative  ... 


TOURS  (8) 


3552  Buenos  Aires  Today  Good  . 

3554  Great  American  Divide  

3551  Journey  in  Tunisia  Dated 


WORLD  OF  SPORT  (12) 


3803  Jungle  Fishing   Excellent   

3804  Polo    Champions  Excellent  .... 

3805  Rack  'Em  Up  Good   

3802  Show  Dogs  Excellent   

3801  Tee  Up  (Patty  Berg)  For  Golfers.. 


MGM  1940-41 


CARTOONS  (18)  (Tech.) 

W-243  Abul  the  Bul-Bul  Ameer. Excellent    8 

W-249  Alley  Cat  Excellent    8 

W-253  Flying  Bear  Fair    8 

W-246  Goose  Goes  SoiHh   8 

W-248  Dance  of  the  Wood  Fair    8 

W-251  Little   Caesario  Very   Good   8 

W-245  Little    Mole  Very   Good   9 

W-241  Lonesome  Stranger  Excellent    9 

W-250  Midnight   Snack  Cute    9 

W-242  Mrs.    Ladybug  Excellent    8 

W-252  Officer   Pooch  Amusing    8 

W-244  Prospecting   Bear  Funny    9 

W-247  Rookie  Bear   Funny    8 

CRIME  DOESN'T  PAY  (6) 

P-205  Coffiins  on  Wheels  Excellent    17 

P-201  Eyes  of  the  Navy  Excellent   20 

P-204  Forbidden    Passage  Tops   21 

P-203  Respect  the  Law  Very    Good  20 

P-206  Sucker  List  Excellent   20 

P-202  You  the  People  Excellent   21 


MINIATURES  (10) 

235  Battle,  The  Interesting    II 

238  Ghost   Treasure  Interesting   ....  10 

232  Great  Meddler  Very  Good   II 

233  Happiest  Man  on  Earth. Unusual    II 

237  Man  Who  Canged  the 

World   Excellent    II 

236  Memories  of  Europe  Excellent    8 

234  More  About  Nostradamus. Timely    II 

231  Rodeo   Dough  Very   Good   10 

239  Triumph  Without  Drums. Excellent    10 

240  Viva  Mexico  Interesting   ....  10 


OUR  GANG  (9) 

C-296  Baby  Blues  Very   Good   9 

C-295  Fightin'    Fools  Good  Fun   9 

C-293  Goin'  Fishin'   Standard    10 

C -29 1  Good  Bad  Boys  Good    II 

C-294  Kiddie  Cure  --nod  Gang   II 

C-298  1-2-3    Go  Amusing    10 

C-299  Robot  Wrecks  Amusing    II 

C-292  Waldo's  Last  Stand  Flimsy    II 

C-297  Ye  Olde  Minstrels  Poor    II 

PASSING  PARADE  (9) 

K -281  American  Spoken  Here. .Excellent    II 

K-289  Hobbies   Excellent    10 

K-283  More  Trifles  of 

Importance   Excellent    II 

K-288  Of  Pups  and  Puzzles  Excellent    10 

K-284  Out  of  Darkness  Significant    II 

K-286  This  Is  the  Bowery  Excellent    II 

K-282  Whispers   Excellent    10 

K-285  Willie  and  the  Mouse. .  .Instructive    II 

K-287  Your  Last  Act  Excellent    II 


S-267 
S-269 
S-272 
S-271 
S-268 
S-266 
S-264 
S-261 
S-265 
S-263 
S-270 
S-262 


T-218 
T-214 
T-2II 
T-212 

T-219 
T-221 


T-216 

T-213 
T-215 
T-217 
T-220 


PETE  SMITH  SPECIALTIES  (14) 

Aeronutics   Satisfactory   ...  10 

Cuban   Rhythm  Excellent    9 

Flicker  Memories  Funny    10 

Football  Thrills  of  1940.. For  Grid  Fans.  10 

Lions  on  the  Loose  Good    9 

Memory  Tricks  Amusing    9 

Penny  to  the  Rescue  Excellent    10 

Quicker'n  a  Wink  Excellent    9 

Quiz    Biz  Entertaining  ...  9 

Sea  for  Yourself  Holds  Interest..  10 

Water  Bugs  Very  Good    10 

Wedding   Bills  Very   Good   10 


Reviewed 
Issue  Of 


10 

. .  9/13/41 

10 

..12/13/41 

10 

..11/22/41 

10 

..10/  4/41 

10 

..Not  Rev. 

10 

..  8/30/41 

10 

. .  2/21/22 

10 

..11/15/41 

10 

..12/  6/41 

10 

..  1/17/42 

10 

. .  9/20/41 

10 

. .  8/30/41 

4/  5/41 
8/  2/41 
11/22/41 
Not  Rev. 
6/28/41 
9/29/41 
5/17/41 
12/  7/40 
8/16/41 

1/  4/rt 

9/27/41 
4/  5/41 
6/14/41 


6/14/41 
10/19/40 

3/  1/41 

2/  1/41 
10/25/41 

1/  4/41 


.  6/28/41 

.  8/16/41 

,  1/  4/41 

.  2/  1/41 

.  8/  2/41 
.  6/28/41 
.  2/22/41 

12/  7/40 
.11/  1/41 

11/22/41 


.  4/  5/41 
.  2/  1/41 
.11/  9/40 
.  9/  7/40 
.12/  7/40 
.  5/17/41 
.  8/  2/41 
.11/  9/40 
.  4/  5/41 


..12/  7/40 
. .  9/27/41 

. .  4/  5/41 
. .  9/27/41 
. .  5/10/41 
. .  6/28/41 
. .  2/22/41 
. .  6/14/41 
. .  8/  2/41 


..  5/17/41 
.  .  6/28/41 
..11/  1/41 
..  9/27/41 
..  6/14/41 
. .  4/  5/41 
..  2/  1/41 
..11/  9/40 
..  2/22/41 
..  1/  4/41 
..  8/16/41 
. . 12/  7/40 


FITZPATRICK  TRAVELTALKS  (12)  (Tech.) 

Alluring  Alaska  Usual    9  ..4/  5/41 

Beautiful    Ball  As  Usual    9  ..12/7/40 

Capital   City  Fair    9  ..  9/7/40 

Cavalcade  of 

San  Francisco   Too    Late   9  ..  9/28/40 

Glimpses  of  Kentucky. .  .Good    8  ..  5/10/41 

Glimpses  of  Washington 

State   Usual    9  ..  8/16/41 

Haiti,  Land  of  Dark 

Majesty   Good    9  ..  6/28/41 

Mediterranean  Ports  of 

Call   Out-dated    9  ..2/1/41 

Old  New  Mexico  Fair    9  ..11/9/40 

Old  New  Orleans  As  Usual    9  ..1/  4/41 

Red  Men  on  Parade  Fair    9  ..%/  1/41 

Yosemite  the  Magnificent. Colorful    R  ..  6714/41 


March  28,  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  37 


MGM  1941-42 

Comment 
CARTOONS  (16)  (Tech.) 


Running 
Time 


W-342  Field    Mouse  Excellent    9 

W-345  First  Swallow    8 

W-343  Fraidy  Cat  Funny    7 

W-344  Hungry  Wolf  Fair    9 

W-341  Night  Before  Xmas  For  Xmas   9 


MINIATURES  (10) 


M-331  Changed  Identity. 

M-332  Greenie,  The  

M-333  Lady  or  the  Tiger. 


.Excellent    10 

.Fine    II 


OUR  GANG  (10) 

0-392  Come  Back  Miss  Pipps.  .Amusing    10 

C-395  Going  to  Press   II 

C-391  Helping  Hands  Very   Good   10 

C-394  Melodies  Old  and  New... Fair    II 

C-393  Wedding  Worries  Funny    II 

PASSING  PARADE  (10) 

K-383  Flag  of  Mercy  Very   Good   10 

K-381  Strange   Testament  Unusual    II 

K-382  We  Do  It  Because  Interesting    10 

PETE  SMITH  SPECIALTIES  (14) 

S-361  Army  Champions  Excellent    10 

S-364  Aqua   Antics  Excellent    8 

S-362  Fancy  Answers  Excellent    9 

5-363  How  to  Hold  Your 

Husband— Back   Excellent    10 

S-366  Victory  Quiz    10 

S-365  What  About  Daddy?  Good    10 

SPECIAL  RELEASE 

X-310  War  Clouds  in  the  Pacific. Timely    21 

TRAVELTALKS  (12)  (Tech.) 

T-318  Colorful  North  Carolina.  .Very  Good    9 

T-313  Georgetown,  Pride  of 

Penang   Very  Good   10 

T-3II  Glimpses  of  Florida  Interesting    10 

T-315  Historic  Maryland  Good    9 

T-312  Inside  Passage  Good    10 

T-319  Land  of  the  Quintuplets   10 

T-317  Minnesota,  Land  of 

Plenty   Good    10 

T-314  Scenic    Grandeur  Good    9 

T-316  West  Point  on  the  Hudson.  Good    9 

TWO  REEL  SPECIALS  (6) 

A-303  Don't  Talk    20 

A-302  Main  Street  on  the 

March!   Good    20 

A-301  Tell  Tale  Heart  A  Masterpiece..  20 


PARAMOUNT  1940-41 


ANIMATED  ANTICS  (10) 
H0-4  Bring  Himself  Back 

Alive   Good    7 

HO- 1 1  Copy  Cat  Fair    7 

HO- 1  Dandy  Lion   Poor    7 

HO-3  Mommy  Loves  Poppy  Average   „.  7 

HO-2  Sneak,  Snoop  and  Snitch. Fair    7 

HO-7  Speaking  of  Animals  Excellent    9 

HO-8  Triple  Trouble  Just   Fair   7 

HS-6  Twinkletoes  Gets  the  Bird   7 

H0-I3  Twinkletoes  in  Hot  Stuff   7 

HO- 10  Twinkletoes,  Where  He 

Goes  Nobody  Knows. .  .Routine    7 

H0-5  Wild   Oysters  Unusual    7 

H0-I2  Wizard  of  Arts   7 

HO-9  Zero,  the   Hound  So-So    7 

COLOR  CLASSIC 

CO- 1  Vitamin  Hay    7 

FASCINATING  JOURNEYS  (6)  (Tech.) 

MO-4  Delhi   Good   

MO-5  Indian  Durbar  Gorgeous   

MO-6  The  Jungle  Excellent   

MO- 1  River  Thames — Yesterday. Beautiful   

MO-2  Sacred  Ganges  Dull   

MO-3  Village  in  India  Fair   

GABBY  CARTOONS  (8)  (Tech.) 


Reviewed 
Issue  Of 


2/  7/42 
Not  Rev. 
2/  7/42 
2/28/42 
12/20/41 


.11/22/41 
.  2/  7/42 
.Not  Rev. 


.11/20/41 
.Not  Rev. 
.  10/25/41 
.  2/28/42 
. 12/20/41 


.  2/28/42 
.  12/20/41 
.  2/  7/42 


.11/  1/41 
.  2/  7/42 
.11/29/41 

.12/20/41 
.  Not  Rev. 
.  2/28/42 


.12/21/41 


.  2/28/42 

.11/29/41 
.  9/27/41 
.  2/  7/42 
. 10/25/41 
.Not  Rev. 

.  2/28/42 
.12/20/41 
.  2/  7/42 


.  2/  7/42 
.11/15/41 


. 12/21/40 
.  7/19/41 
.  10/  5/40 
.11/23/40 
.11/23/40 
.  3/15/41 
.  5/10/41 
Not  Rev. 
.Not  Rev. 

.  6/28/41 
.  2/15/41 
.Not  Rev. 
.  5/31/41 


G0-2  Constable   Satisfactory 

FO-6  Fire    Cheese  Average  ... 


GO-8  It's  a  Hap-Hap-Happy 

Day   

GO- 1  King  for  a  Day  

GO-5  Swing  Cleaning  


.Poor 
.Fair 


II 

. .  4/  5/41 

10 

. .  5/10/41 

10 

. .  8/23/41 

10 

..11/23/40 

10 

. .  1/25/41 

10 

. .  2/22/41 

7 

..  1/18/41 

7 

. . 1 1/23/40 

7 

. .  6728/41 

7 

..  7/19/14 

7 

. .  8/23/41 

7 

. . 10/26/40 

7 

. .  4/19/41 

7 

..  2/15/41 

HEADLINERS  (8) 

AO-5  Bob  Chester  &.  Orch  Average   

AO-4  Gene  Krupa  &  Orch  For  Jitterbugs. 

AO-7  Hands  of  Destiny  Interesting  ... 

AO-2  Listen  to  Larry  Satisfactory  .. 

AO-3  Johnnie  Messner  &  Orch.. .Fair   

AO- 1  Moments  of  Charm  of 

1941    (Tech.)  Pretty   

AO-6  Those  We  Love  Different   


MADCAP  MODELS  (6)  (Tech.) 
UO-2  Dipsy  Gipsy  Very   Good   9 


UO-4  Gay  Knighties  Cute 

UO-3  Hoola    Boola  Novel   

UO-I  Western    Daze  Novel   

PARAGRAPHICS  (6) 

VO-3  Breezy  Little  Bears  Excellent  .. 

VO-5  Guardians  of  the  Wilds... Fine   

VO-I  Nature's    Nursery  Excellent  .. 

VO-4  Red.  White  and  Blue 

Hawaii   Fair   

VO-2  Seeing  Is  Believing  Fair   


POPEYE  (12) 

EO-II  Child  Psykolojiky   Good    7 

EO-4  Eugene,  the  Jeep  Funny    7 

EO-8  Flies  Ain't  Human  Fair    7 

EO-2  My  Pop,  My  Pop  Amusing    7 

EO-IO  Olive's  Boithday  Presink. Snappy    7 

EO-7  Olive's  Sweepstake  Ticket   7 

E0-I2  Pest   Pilot  Fair    7 

EO-9  Popeye  Meets 

Rip  Van  Winkle  Fair    7 

EO-I  Popeye  Meets  William 

Tell   Funny    7 

EO-5  Problem  Pappy  Fair    7 

EO-6  Quiet  Pleeze  Very  Good    7 

*0-3  With  Poopdeck  Pappy  Entertaining    ..  7 


.  4/  5/41 
.  2/22/41 
.  7/19/41 
.11/  2/40 
.12/21/40 

.10/  5/40 
.  5/31/41 


4/19/41 
9/27/41 
6/28/41 
I/II/4I 


.  1/18/41 
.  9/20/41 
.11/  2/40 

.  3/22/41 
.12/  7/40 


.  7/19/41 
.12/  7/40 
.  4/19/41 
.11/  2/40 
.  5/31/41 
.Not  Rev. 
.  8/23/41 

.  5/10/41 

.10/  5/40 
.  1/25/41 
.  3/22/41 
. 12/  7/40 


PARAMOUNT  1940-41  (Cont.) 

Comment  Running 
Time 

POPULAR  SCIENCE  (6) 

JO-I  No.   I  Good    10 

J0-2  No.  2  Interesting    10 

JO-3  No.  3  Interesting    10 

JO-4  No.  4  Usual    10 

JO-5  No.  5  Interesting    10 

J0-6  No.  6  Up  to  Standard.  II 

ROBERT  BENCHLEY  (4) 

SO-3  Crime  Control  Excellent    II 

SO-4  Forgotten    Man  Typical    10 

SO-I  Trouble  With  Husbands. .  .Great   Fun   II 

BO-2  Waiting  for  Baby  A    Howl   10 

SPECIAL  CARTOON  (I)  (Tech.) 
FFO-I  Raggedy  Ann  Very    Good   19 


RKO-RADIO  1940-41  (Cont.) 


SPORTLIGHTS  (13) 

RO-6  Acrobatic  Aces  Excellent    10 

RO-8  Canine  Sketches  Fine    10 

RO-I  Diving    Demons  Beautiful    10 

RO-5  Feminine    Fitness  Very  Good  ....  10 

RO-7  Fishing  Fever  Appealing    10 

R0-4  Marine    Round-up  Excellent    10 

RO-3  Motorcycle  Stunting  Thrills  Aplenty.  10 

RO-IO  On  the  Spot  Funny    10 

RO-II  Lasso   Wizards  Good  Action  Stuff  10 

R0-I2  Snow    Dogs  Excellent    10 

RO-2  Sporting    Everglades  Very   Good   10 

R0-9  Sun    Fun  Exhilarating    ..  10 

R0-I3  What's  Lacrosse  Very   Good   10 


LO-I  No. 
LO-2  No. 
LO-3  No. 
LO-4  No. 
LO-5  No. 
LO-6  No. 


UNUSUAL  OCCUPATIONS  (6) 

I,  Good    10 

2  Interesting    ....  10 

3  Good    10 

4  Good    II 

5  A   Wow   II 

6  Very  Good    10 


1941-42 


HEADLINERS  (6) 

Al-I  Beauty  at  the  Beach  Fine   

AI-3  Carnival  in  Brazil  Good   

A I -2  Copacabana  Revue  Good 


HEDDA   HOPPER'S  HOLLYWOOD  (6) 

Zl-I  No.  I  Excellent    10 

ZI-2  No.  2  Fair    10 

ZI-3  No.  3  Good    10 

MADCAP  MODELS  (Tech.)  (6) 

UI-2  Jasper  &  the  Watermelons. Excellent    10 

Ul-i  Rhythm  in  the  Ranks  Excellent    8 

UI-3  Sky  Princess   Excellent    9 

POPERE  (12) 

El -5  Blunder    Below  Excellent    7 

El -6  Fleets  of  Stren'th   7 

El-I  I'll  Never  Crow  Again  Fair    7 

El -4  Kickin'  the  Conga  Round. Funny   7 

El -2  Mighty  Navy  Funny    7 

EI-3  Nix  on   Hypnotix  Very  Funny  ...  7 


POPULAR  SCIENCE  (6) 

J I  - 1  No.  I  Very  Good... 

J  1-2  No.  2  Very  Good... 

J  1-3  No.  3  Good   


II 


QUIZ  KIDS  (6) 

Ql-I  No.    I  Very  Good   10 

QI-2  No.    2  They're  Good. . .  1 1 

QI-3  No.    3  Good    10 

ROBERT  BENCHLEY  (4) 

S I  - 1  How  To  Take  a  Vacation.  .Funny    10 

SI-2  Nothing  But  Nerves  Very   Good   10 

SI-3  Witness,  The   Chucklesome  ...  10 

SPEAKING  OF  ANIMALS  (6) 

YI-3  At  the  County  Fair  Swell    10 

Yl-I  In  a  Pet  Shop  A  Howl    10 

YI-2  In  the  Zoo  Hilarious   10 

SPORTLIGHTS  (13) 

RI-6  Better  Bowling  Excellent  ... 

RI-5  Buying  a  Dog  Very  Good.. 

RI-7  Lure  of  the  Surf  Very  Good.. 

RI-2  Meet  the  Champs  Excellent  ... 

RI-4  Quick    Returns  Pretty  Good 

Rl-I  Shooting  Mermaids  Very  Good.. 

RI-3  Sittin'  Pretty   Excellent  ... 

RI-8  Top  Flight  Juggling  


10 
10 
10 
10 
10 
10 
10 
10 

SUPERMAN  CARTOONS  (12)  (Tech.) 


Reviewed 
Issue  Of 

.10/  5/40 
.11/23/40 
. 12/21/40 
.  3/22/41 
.  4/  5/41 
.  6/28/41 


4/19/41 
5/31/41 
11/16/40 
2/22/41 


. .12/21/40 


FASCINATING  JOURNEYS  (Tech.)  (2) 
Ml-I  Road  in  India  Interesting    10 


.  1/25/41 
.  3/22/41 
.10/  5/40 
. 12/21/40 
.  3/22/41 
.12/  7/40 
. 1 1/23/40 
.  5/10/41 
.  6/28/41 
.  7/19/41 
.  10/26/40 
.  4/  5/41 
.  8/23/41 


.10/  5/40 
. 12/  7/40 
.  2/15/14 
.  3/29/41 
.  5/31/41 
.  8/23/41 


1 1/22/41 


.10/11/41 
.  3/14/42 
. 12/  6/41 


.  9/20/41 
.11/29/41 
.  2/28/42 


.  1/31/42 
. 12/20/41 
.  3/21/42 


.  2/21/42 
.Not  Rev. 
.10/11/41 
.  1/31/42 
.12/  6/41 
.12/20/41 


.10/11/41 
.11/22/41 
.  1/31/42 


.  9/20/41 
.12/  6/41 
.  2/28/42 


. 10/11/41 
.12/20/41 
.  3/14/42 


.  1/31/42 
.  9/20/41 
.11/15/41 


.  1/31/42 
.12/20/41 
.  2/21/42 
.10/11/41 
.11/29/41 
.  9/27/41 
.11/15/41 
.Not  Rev. 


Wl 

9  . 

.  3/14/42 

Wl 

10  . 

.Not  Rev. 

Wl 

-3  Billion  Dollar  Limited. 

. For  the  Fans. . . 

8'/2. 

.  1/24/42 

Wl 

.Good   

10  . 

.  12/20/41 

Wl 

.A  Cinch  to  Sell. 

1 1 

.  8/  2/41 

UNUSUAL  OCCUPATIONS  (6) 

Ll-I  No.    I  Good    10 

LI-2  Ne.    2  Very   Good   10 

LI -3  No.  3  Very   Good   II 


RKO-RADIO  1940-41 

DISNEY  CARTOONS  (18)  (Tech.) 

141 15  Art  of  Self  Defense  Good    8 

141 13  Art  of  Skiing  Excellent    8 

14103  Baggage    Buster  Hilarious    7 

14105  Canine   Caddy  Tops    7 

141 14  Chef    Donald  Up  to  Par   8 

141 12  Donald's    Camera  A  Scream   8 

14107  Early  to  Bed  Satisfactory    ...  8 

14102  Gentleman's   Gentleman .  .Tops    7 

14 1 0 1  Golden    Eggs  Excellent    8 

14104  Good  Time  for  a  Dime. .. Excellent    8 

141 1 1  Lend  a  Paw  Superb    8 

141 17  Mickey's  Birthday  Party. Very  Good    8 

14106  Nifty  Nineties  Amusing   ,  8 

14110  Old  MacDonald  Duck  Excellent    8 

14109  Orphan's  Benefit  Very  Good   9 

141 18  Pluto,  Jr  Very  Funny  ...  7 

14108  Truant  Officer  Donald  Excellent    8 

141 16  Village  Smithy  Excellent    7 


.10/11/41 
.12/  6/41 
.  2/21/42 


.  2/  7/42 
.11/29/41 
.  5/10/41 
.  6/  7/41 
.12/27/41 
.10/25/41 
.  7/26/41 
.  4/  5/41 
.  4/  5/41 
.  5/10/41 
.10/25/41 
.  3/21/42 
.  6/  7/41 
.10/  4/41 
.  8/30/41 
.  3/21/42 
.  8/23/41 
.  2/  7/42 


Comment  Running 
Time 

EDGAR   KENNEDY  (6) 

13406  Apple  in  His  Eye  Hokey    18 

13403  Drafted  in  the  Depot   19 

13405  It  Happened  All  Night.. Fair    19 

13404  Mad  About  Moonshine. .  .Fair    18 

13401  Sunk  by  the  Census  Funny    18 

13402  Trailer  Tragedy   Funny    17 


INFORMATION  PLEASE  (13) 


14201 
14202 
14203 
14204 
14205 
14206 
14207 
14208 
14209 
14210 
1421 1 
14212 
14213 


No.  I  (Anna    Neagle) . . . 

No.  2  (Ruth  Gordon)  

No.  3  (Alice  Marble) . . . 
No.  4  (Louis  Bromfield) . 
No.  5  (Wendell  Willkie) 

No.  6  (Jan  Struther)  

No.  7  (Anna  Neagle) . . . 
No.  8  (Boris  Karloff) . . . 
No.  9  (Alice  Marble) . . . 
No.  10  (Louis  Bromfield) 
No.  1 1  (Jan  Struther) . . . 
No.  12  (Boris  Karloff) .. 
No.  13  (Anna  Neagle) . . . 


.Excellent    II 

.Good    10 

.Swell  As  Usual.  10 

.Excellent    II 

.Good    10 

.Excellent    II 

.Very  Good    10 

.Excellent    10 

.Excellent    II 

Entertaining  ...  10 

.Very   Good   II 

.Good    12 

.Excellent    10 


Reviewed 
Issue  Of 


6/14/41 
Not  Rev. 
4/12/41 
3/  1/41 
9/14/40 
10/19/40 


. .  9/14/40 
..10/19/40 
..11/16/40 
..12/14/40 
..  2/  1/41 
. .  3/  1/41 
. .  4/  5/41 
. .  4/  5/41 
. .  5/10/41 
. .  6/  7/41 
. .  7/26/41 
. .  7/26/41 
. .  8/23/41 


LEON  ERROL  (6) 


13703  Fired  Man   Mildly  Amusing  20 

13701  He  Asked  for  It  Very  Funny 

13706  Panic  in  the  Parlor  Unfunny  ... 

13705  Polo  Phoney   Good   

13702  Tattle  Talevision   Funny   

13704  When  Wifie's  Away  Fair   

RAY  WHITLEY  (4) 

13501  Bar  Buckaroos   Good    16 

13504  Musical  Bandit   Entertaining    ..  16 

13502  Prairie  Spooners   Very  Good    13 

13503  Red  Skins  &  Red  Heads.. Poor    18 


20 

.  .  2/  1/41 

18 

. .  9/14/40 

20 

.  Not  Rev. 

18 

. .  5/17/41 

19 

..11/16/40 

20 

. .  4/  5/41 

SPORTSCOPES  (13) 


14307 
14313 
14310 
14302 
14306 
14308 
14301 
1431  I 
14305 
14304 
14303 
14312 
14309 


Caballero  College   Fair    9 

Craig  Wood   For  Golfers  ...  9 

Jockey's  Day   Good    9 

Kentucky  Royalty   Horse  Lovers  ..  9 

Mat  Men   Good    9 

Publicity  Sports   Excellent    9 

Qual  Quest   Good    9 

Rolling   Rhythm    10 

Snow  Eagles   Excellent    9 

Snow  Fun   ..Exhilarating  ...  9 

Sportsman's  Partner   For  Dog  Lovers.  9 

Steeds  and  Steers  Good    9 

Sword  Soldiers   Technical    9 


1941-42 

DISNEY  CARTOONS  (18)  (Tecb.) 

24101  Symphony  Hour    8 

EDGAR   KENNEDY  (6) 

23404  Heart  Burn   Amusing    15 

23402  I'll  Fix  It  Funny    19 

23405  Inferior  Decorator    17 

23403  Quiet  Fourth   Funny    15 

23401  Westward  Ho-Hum  Funny    16 

INFORMATION  PLEASE  (13) 

24201  No.  I  (John  Gunther)   ...Excellent    10 

24202  No.  2  (Howard    Lindsay). Up  to  Par   9 

24203  No.  3  (Cornelia  Otis 

(Skinner)   Good    II 

24204  No.  4  (John   Gunther)  Excellent    10 

24205  No.  5  (Alexander  Woollcott)    10 


LEON  ERROL  (6) 


23703  Home  Work   

23701  Man-I-Cured   

23702  Who's  a  Dummy?. 


.Funny    19 

.Funny    16 

.Amusing   20 


.11/16/40 
.  7/26/41 
.  3/  1/41 
.  5/10/41 


PICTURE  PEOPLE  (13) 

14401  No.  I   Interesting    10  ..  9/14/40 

14402  No.  2   Good    9  ..10/19/40 

14403  No.  3   Nightclub  Plug  10  ..11/16/40 

14404  No.  4   Good    10  ..12/14/40 

14405  No.  5   Fair    10  ..2/  1/41 

14406  No.  6   Fair    10  ..3/  1/41 

14407  No.  7   Average    10  ..  3/29/41 

14408  No.  8   Fair    10  ..  4/12/41 

14409  No.  9   Fair    8  ..  5/17/41 

14410  No.  10   Fair    8  . .  6/  7/41 

SPECIAL  SUBJECT 

13801  Growing  Up  (Quins)  Wide  Appeal  ..  18  ..12/14/40 

SOUTH   AMERICA  (3) 

14501  Eyes  on  Brazil  Very  Interesting  10 

14503  HOW  Goes  Chile  Very  Good    10 

14502  What's  Happening  in 

Argentina   Very  Timely  ...  10 


3/  1/41 
8/23/41 


4/12/41 


.  3/  1/41 
.  8/  9/41 
.  6/  7/41 
.10/19/40 
.  3/  1/41 
.  4/  5/41 
.  9/14/40 
.Not  Rev. 
.  2/  1/41 
.12/14/40 
.11/16/40 
.  7/26/41 
.  5/10/41 


MARCH  OF  TIME  (13) 

23101  Thumbs  Up,  Texas  Excellent    19 

23102  Norway  in  Revolt  Timely    19 

23103  Sailors  With  Wings  Excellent    20 

23104  Main  Street,  U.S.A  Propaganda    ...  18 

23105  Our  America  At  War  Timely,    Vital..  l7'/2 

Spec.  Battlefields  of  Pacific  Timely    22 

23106  When  Air  Raids  Strike.. Potent    20 

23107  Far  East  Command  Timely    19 

23108  Argentine  Question  Interesting    20 

PICTURE  PEOPLE  (13) 

24407  Children  of  the  Stars  Fair    8 

24403  Hobbies  of  the  Stars  Good    9 

24402  Hollywood  Sports   Good    9 

24406  Hollywood  War  Effort  Entertaining  ...  9 

24405  How  To  Be  a  Star  Good    8 

24408  Palm  Springs  Week  End   9 

24404  Stars'  Day  Off  Average    8 

24401  Stars  in  Defense  Interesting    10 

RAY  WHITLEY  (4) 

23501  California  or  Bust  Good    18 

23502  Keep  Shooting   Very  Good    17 

SPORTSCOPES  (13) 

24304  Crystal  Flyers   Exhilarating  ...  8 

24302  Dog  Obedience   Boxoffice    9 

24305  Fighting  Fish   Excellent    9 

24303  Gaucho  Sports   Interesting    10 

24307  Jungle  Jaunt   Amusing    9 

24301  Pampas  Paddock   For  Horse  Lovers  10 

24306  Ten  Pin  Parade  Good    10 


.  3/21/42 
.10/25/41 
.Not  Rev. 
. 12/27/41 
.  9/27/41 


.  10/25/41 
.11/29/41 

.12/27/41 
.  2/  7/42 
.Not  Rev. 


.  2/  7/42 
.10/  4/41 
.12/  6/41 


8/16/41 
9/27/41 
10/25/41 
11/22/41 
12/13/41 
12/20/41 
3/10/42 
2/14/42 
3/  7/42 


3/21/42 
11/29/41 
10/25/41 
3721/42 
2/14/42 
Not  Rev. 
12/27/41 
10/  4/41 


.12/  6/41 
.  1/31/42 


.12/27/41 
.11/  1/41 
.  2/14/42 
.12/  6/41 
.  3/21/42 
.10/  4/41 
.  3/21/42 


Page  38 


SHOWMEN'S   TRADE  REVIEW 


March  28,  1942 


REPUBLIC  1941-42 


Running 
Time 


MEET  THE  STARS  (12) 


10 


28-2  Baby  Stars   Excellent  ... 

28-1  Chinese  Garden  Festival. .  .Good  Starter    10 

28-5  Hollywood  Meets  the  Navy. Timely    10 

28-4  Los  Angeles  Examiner 

Benefit   Fair    10 

28-7  Meet  Roy  Rogers  Interesting    10 

28-6  Stars  at  Play  Entertaining    ..  10 

28-8  Stars — Past  &  Present  Nostalgic    10 

28-3  Variety  Reel   Interesting    10 


Reviewed 
Issue  Of 


.  2/  1/41 
.12/21/40 
.  5/  3/41 

.  4/26/41 
.  6/21/41 
.  6/14/41 
.  6/28/41 
.  3/  1/41 


20TH  CENTURY-FOX  1940-41 

ADVENTURES  OF  A  NEWSREEL  CAMERAMAN  (4) 


1201  Midget  Motor  Mania  Unusual    10 

1203  Modern  Highway  Good    10 

1202  Training  Police  Horses. .. Excellent    10 

LEW  LEHR  COMEDIES  (4) 

1401  Grunters  and  Groaners. .  .Tiresome    10 


MAGIC  CARPET  OF  MOVIETONE  (8) 


1108 
1106 
HOI 
1103 
1 109 
1102 
1107 
1104 

1105 
1 1 10 


Arctic  in  Springtime  

Caribbean  Sentinel   Good   

Eskimo  Trails   Enlightening 

Isle  of  Mystery  

Letter  From  Cairo  

Land  of  Flowers  (Tech.)  .Colorful   

Miracle  of  Hydro  Different  ... 

Old  Dominion  State 

(Tech.)   Very  Good  . 

Spotlight  on  Indo-China  

Winter  in   Eskimo  Land  


10/12/40 
3/  1/41 
2/  8/41 


8/10/40 


.Not  Rev. 
.  4/26/41 
.  8/10/40 
.Not  Rev. 
.Not  Rev. 
.  8/10/40 
.  4/19/41 

.11/30/40 
.Not  Rev. 
.Not  Rev. 


RIPLEY'S  BELIEVE  IT  OR  NOT 

1601  Acquitted  by  the  Sea  Excellent    10  ..19/12/40 

SPORTS  REVIEWS— THORGERSEN  (6)  (3  In  Tech.) 


1303 

For  Bowlers  . . . 

10 

..10/12/40 

1307 

10 

.  .Not  Rev. 

1302. 

Lure  of  the  Trout(Tech.) 

For  Fly  Casters 

10 

..11/30/40 

1306 

Playing  With  Neptune.. 

.Very  Good   

9 

. .  4/19/41 

1304 

Rodeo  Goes  to  Town  

10 

. .  2/  8/41 

1305 

10 

.  .Not  Rev. 

1301 

Vacation  Time  (Tech.).. 

.OK   

8 

. .  8/10/40 

1510 
1551 
1515 
1501 

1511 
1508 
1514 
1507 
1503 
1513 
1558 
1553 
1554 
1552 
1512 
1557 
1504 
1555 
1505 
1556 
1502 
1516 
1559 
1506 

1560 
1509 


TERRYTOONS  (26)   (13  In  Tech.) 

Baby  Seal   

Bill  Mouse's  Akwakade. .  Excellent  (Tech.) 

Bringing  Home  the  Bacon  

Club  Life  in  the  Stone 

Age   

Dog's  Dream   

Fishing  Made  Easy  Fair   

Good  Old  Irish  Tunes  

Hairless  Hector    ... 

Happy  Haunting  Grounds  

Horse  Fly  Opera  

Home  Guard  (Tech.)  Okay   

How  Wet  Was  My  Ocean. Excellent  (Tech.) 
Landing  of  the  Pilgrims.  .Good  (Tech.)  .. 

Lucky   Duck  (Tech.)  

Magic  Shell   

Mississippi  Swing   Rhythmic(Tech.) 

Magic  Pencil   Poor   

Plane  Goofy  (Tech.)  Fair   

Snow  Man   

Temperamental  Lion   Amusing  (Tech.) 

Touchdown  Demons  Amusing   

Twelve  O'clock  and  All  Ain't  Well  

Uncle  Joey  (Tech.)  

What  a  Little  Sneeze 

Will  Do   Good   

What  Happens  at  Night  (Tech.)   

When  Knights  Were  Bold. Just  a  Cartoon. . 

WORLD  TODAY 


1704  Anzacs  in  Action   10 

1701  Battle  of  the  Atlantic  Timely    10 

1703  Empire  in  Exile   10 

1702  War  in  the  Desert   10 


.Not  Rev. 
.  8/10/40 
.Not  Rev. 

.  Not  Rev. 
.Not  Rev. 
.  4/26/41 
Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.  4/26/41 
.10/12/40 
.11/30/40 
.Not  Rev. 
.Not  Rev. 
.  2/  8/41 
.  12/  7/40 
.12/  7/40 
.  Not  Rev. 
.  2/15/41 
.10/  5/40 
.  Not  Rev. 
.Not  Rev. 

.  2/15/41 
.Not  Rev. 
.  4/26/41 


.Not  Rev. 
.  4/19/41 
.Not  Rev. 
.  Not  Rev. 


1941-42 

ADVENTURES  OF  A   NEWSREEL  CAMERAMAN  (4) 

2202  Highway  of  Friendship. .  .Informative   10  ..11/  1/41 

2201  Soldiers  of  the  Sky  Excellent    10  ..8/  2/41 

2203  Wonders  of  the  Sea   10  ..Not  Rev. 

2204  Men  for  the  Fleet  Excellent    9  ..  1/17/42 

MAGIC  CARPET  OF  MOVIETONE 


2102  Glacier  Trails   Good   

2105  Jewel  of  the  Pacific  

2101  Sagebrush  and  Silver  Interesting 


SPORTS  REVIEWS  (6) 


2304  Evergreen  Playland   Good    10 

2302  Life  of  a  Thoroughbred. .  .Excellent    10 

2303  Playtime  in  Hawaii  Very  Good    10 

2305  Winter  Wonderland    10 

TERRYTOONS  (26) 

Back  to  the  Soil   7 

Bird   Tower    (Tech.)   7 

Cat  Meets  Mouse  (Tech.)   7 

Eat  Me  Kitty,  Eight  to  the  Bar   7 

Flying  Fever   Good    7 

Frozen  North   Very  Good   ....  7 

Funny  Bunny  Business   7 

Happy  Circus  Day  Amusing    7 

Ice  Carnival   Good    7 

Old  Oaken  Bucket  Good    7 

One  Man  Navy  Amusing    7 

Sham  Battle  Shenanigan  (Tech.)    7 

Slap  Happy  Hunters   7 

Torrid  Toreador  (Tech.) .  .Good    7 

Uncle  Joey  Comes  to  Town. Funny    7 

Welcome  Little  Stranger. Good    7 

Yarn  About  Yarn  Good    7 

WORLD  TODAY  (4) 

2401  American  Sea  Power  Timely,  Excellent  10 

2403  Dutch  Guiana   Very  Good    10 

2404  Hub  of  the  World   10 

"402  Uncle  Sam's  Iron  Warriors   10 


2504 
2555 
2558 
2508 
2506 
2503 
2507 
2557 
2501 
2551 
2552 
2559 
2554 
2556 
2502 
2553 
2505 


1/  1/41 
1/17/42 
2/28/42 
1/24/42 
Not  Rev. 


Not  Rev. 

Not  Rev. 

Not  Rev. 

Not  Rev. 
1/17/42 

11/  1/41 

Not  Rev. 
1/17/42 
9/27/41 
9/20/41 
9/27/41 
.Not  Rev. 

Not  Rev. 
1/17/42 

11/  1/41 

11/  1/41 
1/24/42 


.  9/20/41 
.  1/17/42 
.Not  Rev. 
.Not  Rev. 


UNITED  ARTISTS 

Comment  Running  Reviewed 

Time     Issue  Of 

WORLD  IN  ACTION  (12) 

3  Battle  for  Oil   20    ..Not  Rev. 

1  Churchill's  Island   20    ..Not  Rev. 

2  This  Is  Blitz  Grim  Realism..  21    ..3/  7/42 


UNIVERSAL  1940-41 


CARTOONS   (13)  (Tech.) 

5252  Andy  Panda's  Pop  Enjoyable  ... 

5241  Crazy  House   Satisfactory 

5249  Dizzy  Kitty   So-So   

5246  Fair  Today   Good   

5247  Hysterical  High  Spots  in 

American  History  Fair   

5243  Knock,  Knock   Very  Good  . . 

5245  Mouse  Trappers  Amusing  .... 

5242  Recruiting  Daze   Fair   

5253  Screw  Driver   Good   

5248  Scrub  Me,  Mamma, 

With  a  Boogie  Beat. .  .Snappy   

5250  Salt  Water  Daffy  Snappy   

5244  Syncopated  Sioux   Clever   

5251  Woody  Woodpecker   


8/  9/41 
10/12/40 
5/17/41 
2/15/41 

3/29/41 
11/30/40 

2/  8/41 
11/  2/40 

9/  6/41 

5/17/41 
6/  7/41 
12/28/40 
Not  Rev. 


GOING  PLACES  (15) 


5353 

Interesting  .... 

10 

.10/12/40 

5351 

Interesting 

10 

.  9/21/40 

5358 

Deserts  of  America  

Very  Good  .... 

10 

.  3/22/41 

5365 

Garden  Spot  of  the  North 

Good   

9 

.  8/  9/41 

5359 

Humorous  Tombstones  .. 

Amusing   

10 

.  4/12/41 

5355 

Hunting  on  Top  of 

the  World   

Fascinating    . . . 

9 

.12/28/40 

5364 

Good  &  Timely. 

10 

.  8/  9/41 

5363 

Meet  Jimmy  the  Chump. 

Good  Fun   

10 

.  7/19/41 

5354 

Melting  Pot  of  the 

Good   

10 

. 12/28/40 

5360 

Modern  Way  Down  East. 

Good   

10 

.  6/  7/41 

5362 

Mountain  Summer   

Pleasing   

10 

.  7/19/41 

5356 

South  of  the  Border  

Interesting  .... 

10 

.  2/15/41 

5352 

Good   

10 

.10/12/40 

5357 

Swankiest  Isle  in 

the  World   

Interesting  .... 

10 

.  3/15/41 

5361 

Trail  of  Father  Kino... 

.Interesting   

10 

.  6/14/41 

5226 
5225 

5221 
5222 
5233 
5228 
5230 
5227 

5231 
5232 
5229 
5224 
5223 


MUSICALS— TWO  REEL  (13) 

Bagdad  Daddy  Very  Good   

Beat  Me  Daddy- 
Eight  to  the  Bar  

Class  in  Swing  Good  Variety  .. 

Congomania   Latin  Liveliness 

Dizzy  Doings   Fair   

Jumpin'  Jive   Good   

Music  a  la  King  Good  Number  .. 

Music  in  the  Morgan 
Manner   Entertaining  .. 

Once  Upon  a  Summer  Time.  Average   

Rhythm  Revel   Entertaining 

Shadows  in  Swing  Average   

Tickled  Pinky   Rustic  Rhythm. 

Torrid  Tempos   Entertaining 


SPECIAL   SUBJECT  (I) 

5110  Swing  With  Bing  Excellent    18 

STRANGER  THAN   FICTION  (15) 

5371  No.  81  

5372  No.  82  


2/  8/41 

Not  Rev. 
10/12/40 
.11/30/40 
9/  6/41 
.  6/  7/41 
7/19/41 

,  3/29/41 
7/19/41 

,  8/16/41 
5/17/41 

,  1/  4/41 
1 1/30/40 


. .  4/13/40 


5377  No.  87. 


5381  No. 

5382  No. 


5384  No. 

5385  No. 


Good   

9 

..  9/21/40 

Average   

.  .  9 

..10/12/40 

9 

..10/12/40 

Good   

9 

..11/30/40 

9 

. . 12/28/40 

Up  to  Par  

,  9 

..  2/  8/41 

Good   

9 

. .  3/29/41 

Interesting  .. 

..  9 

. .  3/29/41 

Interesting  .. 

.  .  9 

. .  4/12/41 

Interesting  .. 

. .  9 

..  5/17/41 

Fair   

9 

. .  5/24/41 

9 

..  6/  7/41 

Very  Good  .. 

. .  9 

. .  7/19/41 

9 

.  Not  Rev. 

Very  Good  . . 

..  9 

. .  8/16/41 

1941-42 


ANDY  PANDA  CARTL'NES  (13)  (Tech.) 

6241  Boogie  Woogie  Bugle  Boy 

of  Company  B  Good   .. 

6247  Hams  That  Couldn't 

Be  Cured      7 

6246  Hollywood  Matador  Very  Good    7 

6242  Man's  Best  Friend  Good    8 

6244  $21  a  Day  Once  a  Month. Average    7 

6245  Under  the  Spreading 

Blacksmith  Shop   Cute    7 

6243  What's  Cookin'   Good    8 

NAME  BAND  MUSICALS  (13) 


8  ..10/11/41 

Not  Rev. 
.  1/31/42 
.11/  8/41 
.12/  6/41 

.  1/31/42 
.11/  8/41 


6226 

(12) 

6224 

6229 

10 

.Not  Rev. 

6222 

10 

.11/  1/41 

6221 

10 

.Not  Rev. 

6232 

10 

.  9/20/41 

6227 

10 

.Not  Rev. 

6223 

6230 

6228 

6225 

Rhumba  Rhythms 


Excellent   

18  . 

.12/20/41 

Entertaining 

.  20  . 

.12/13/41 

15  . 

.  1/31/42 

Entertaining 

.  17  . 

.10/18/41 

Fair   

.  18  . 

.  9/  6/41 

Good   

.  l5'/2. 

.  3/21/42 

Fair   

15  . 

.  1/31/42 

Excellent   

20  . 

.11/  8/41 

Very  Good   . . 

.   15  . 

.  3/14/42 

Very  Good   . . 

.   16  . 

.  3/21/42 

Good   

.  l3'/2. 

.12/13/41 

(Former  title  "Jingle  Bells") 
SPECIAL  FEATURETTE  (I) 
6110  Cavalcade  of  Aviation  Sure  Fire   20 


1/  3/42 


STRANGER  THAN  FICTION  (15) 


6376 
6375 
6373 
6378 
6372 
6374 
6379 
6371 
6377 


Blacksmith  Dentist   Good   

Candy  Kid   Good  

Desert  Ghost   Entertaining 


Junior  Battlefleet   Good 

Pussycat  Cafe   Good 

Shampoo  Springs   Very 

Sugar  Bowl  Humpty 

Dumpty   Very 

VARIETY  VIEWS 
Annapolis  Salutes  the 


15  (5  IN  COLOR) 

.Timely    10 

  9 


Navy 

6358  Flashing  Blades   Good 

6353  George  Washington, 

Country  Gentleman  ....Impressive 
6357  Keys  to  Adventure  ..Interesting 

6351  Moby  Dick's  Home  Town  .Interesting 

6352  Northern  Neighbors  (  Color)  Interesting 
6356  Peaceful  Quebec — 

At  War   Interesting 

6359  Sky  Pastures   Good   

6360  Thrills  of  the  Deep  Good   

6355  Trail  of  the  Buccaneers. .  Excellent  . 


12/13/41 
3/  7/42 

10/11/41 
1/31/42 
9/  6/41 

10/18/41 

12/13/41 
3/  7/42 
3/21/42 

11/  8/41 


6505  Henry  Busse  &  Orch  Good   

6504  Skinnay  Ennis  &  Orch... Good   

6503  Jan  Garber  &  Orch  

6508  Marie  Green  &.  Her 

Merrie  Men   Lively   

6510  Carl  Hoff  &  Orch  Notable   

6509  Hal  Kemp  &  Orch  Just  a  Band. 

6501  Matty  Malneck   Snappy   

6507  Freddie  Martin  &  Orch. ..Fair   

6502  Joe  Reichman  &  Orch  Excellent    10 

MERRIE  MELODIES  (26)  (Tech.) 

6724  Aviation  Vacation   

6706  Bed  Time  for  Sniffles   7 

6713  Cat's  Tale   .'  Good    7 

6712  Crackpot  Quail    7 

6709  Elmer's  Pet  Rabbit  Funny    7 

6718  Farm  Frolics   Excellent    7 

6710  Fighting  69'/2   Good    7 

6704  Good  Night  Elmer   7 

6715  Goofy  Groceries  Novel    7 

6722  Heckling  Hare    7 

6720  Hiawatha's  Rabbit  Hunt. Funny    7 

6703  Holiday  Highlights   Swell  Satire  ...  7 

6719  Hollywood  Steps  Out  Excellent    7 

6723  Inki  and  the  Lion  Good   

6701  Malibu  Beach  Party  Grade  A    7 

6707  Of  Fox  and  Hound   7 

6708  Shop,  Look  and  Listen .. .Good    7 

6711  Sniffles  Bells  the  Cat  Fair    7 

6726  Snow  Time  for  Comedy... Up  to  Par   7 

6725  Sport   Champions    7 

6702  Stage  Fright   Satisfactory   ...  7 

6714  Tortoise  Beats  the  Hare.  .Amusing    7 

6716  Toy  Trouble   Good    7 

6717  Trial  of  Mr.  Wolf  Very  Good    7 

6705  Wacky  Wildlife   Funny    7 

6721  Wacky  Worm   Excellent    7 

TECHNICOLOR  SPECIALS  (6) 

6006  Carnival  of  Rhythm  Splendid  . 

6001  Flag  of  Humanity  Splendid  . 

6005  Here  Comes  the  Cavalry  

6002  March  on  Marines  Excellent  . 

6003  Meet  the  Fleet  Excellent  . 

6004  Wings  of  Steel  Excellent  . 


SPORTS  PARADES  (10) 


1 

7103 

9 

.12/20/41 

7106 

10 

.12/20/41 

7108 

10 

.11/  8/41 

9 

.  3/  7/42 

7101 

10 

.10/18/41 

7102 

10 

.12/  6/41 

7104 

9 

.  3/21/42 

7107 

10 

.10/18/41 

7105 

9 

.  3/14/42 

1941-42 

BROADWAY   BREVITIES  (12) 

At  the  Stroke  of  Twelve.. Grab  It    20 

Calling  All  Girls  Good    20 

Maybe  Darwin  Was 

Right    20 

Minstrel  Days   Very  Good    20 

Monsters  of  the  Deep  Good    20 

Perils  of  the  Jungle  Exciting    20 

Wedding  Yells    20 

West  of  the  Rockies  Pretty  Good  ...  20 

HOLLYWOOD  NOVELTIES  (6) 

7301  Polo  With  the  Stars   10 

7304  Miracle  Makers   Poor    10 

7303  Points  on  Arrows  Good    10 

7302  White  Sails   Excellent    10 

LOONEY  TUNES  (16) 

7601  Notes  to  You   10 

7607  Porky's  Cafe    7 

7604  Porky's  Midnight   Matinee    7 

7605  Porky's  Pastry  Pirate    7 

7603  Porky's  Pooch   Good    7 

7602  Robinson  Crusoe,  Jr  Average    7 

7608  Saps  in  Chaps   7 

7606  Who's  Who  in  the  Zoo   7 


VITAPHONE-WARNER  BROS.  1940-41 

Comment  Running  Reviewed 

Time     Issue  Of 

BROADWAY  BREVITIES  (9) 

6202  Alice  in  Movieland  Superlative   20  . .11/30/40 

6204  Dog  in  the  Orchard  Meritorious  20  ..  1/18/41 

6209  Happy  Faces    ..Not  Rev. 

6208  Hunting  the  Hard  Way.  .Excellent    20  ..  5/24/41 

6201  Just  a  Cute  Kid   20  ..Not  Rev. 

6203  Mack  Sennett  Revival   20  ..Not  Rev. 

6206  Seeing  Eye   Poignant   20  ..4/  5/41 

6207  Sockeroo   Funny    20  ..  5/24/4» 

6205  Take  the  Air  Entertaining    ..20  ..3/  8/41 

ELSA  MAXWELL  COMEDIES  (3) 

6102  Lady  and  the  Lug   19  ..Not  Rev. 

6101  Riding  Into  Society  T'Ain't  Funny..  19  ..  8/31/40 

6103  Throwing  a  Party   20  ..Not  Rev. 

HOLLYWOOD  NOVELTIES  (6) 

6304  History  Repeats  Itself ...  .Good    10  ..  9/30/39 

6301  Football  Highlights   Rockne  Build-up  10  ..  8/31/40 

6303  Mexican  Jumping  Beans.. Very  Good    10  ..11/30/40 

6302  Shark  Hunting   Exciting    10  ..8/3/40 

6306  Trouble  in  Store  Amusing  9/  6/41 

6305  Wild  Boar  Hunt  Exciting    10  ..3/  8/41 

LOONEY  TUNES  (16) 

6601  Calling  Dr.  Porky   7  ..Not  Rev. 

6612  Coy  Decoy   Funny    7  ..  6/21/41 

6607  Haunted  Mouse   Very  Good    7  ..  3/15/41 

6616  Henpecked  Duck   A  Howl    7  ..  9/13/41 

6608  Joe  Glow  the  Firefly   7  ..Not  Rev. 

6614  Meet  John  Doughboy   7  ..Not  Rev. 

6602  Pre- Historic  Porky   Clever    7  ..11/2/40 

6611  Porky's  Ant   Good    7  ..  5/24/41 

6609  Porky's  Bear  Facts   Amusing    7  ..4/  5/41 

6604  Porky's  Hired  Hand   Good    7  ..12/28/40 

6610  Porky's  Preview   Amusing    7  ..  4/26/41 

6613  Porky's  Prize  Pony    7  ..Not  Rev. 

6606  Porky's  Snooze  Reel    7  ..Not  Rev. 

6603  Sour  Puss   Satisfactory   ...    7  ..11/30/40 

6605  Timid  Toreador  Good    7  ..  I / 1 8/4 1 

6615  We  the  Animals  Squeak.  .Excellent    7  ..9/  6/41 

MELODY  MASTERS  (10) 
6506  Cliff  Edwards  and  His 


10 

. .  3/  8/41 

10 

..11/30/40 

10 

..12/28/40 

10 

.  .Not  Rev. 

10 

. .  5/  3/41 

10 

..12/27/41 

10 

. .  5/24/41 

10 

. .  8/  3/40 

10 

..  4/  5/41 

10 

..11/  2/40 

.Not  Rev. 

Not  Rev. 
.  4/  5/41 

Not  Rev. 

.  12/28/40 
.  5/24/41 
.  1/ 18/41 

Not  Rev. 
.  4/  5/41 
.Not  Rev. 
.  6/21/41 
.11/  2/40 
.  6/21/41 
.  8/30/41 
,  8/31/40 

Not  Rev. 
.12/28/40 
.  3/15/41 
.  8/30/41 

Not  Rev. 
. 10/26/40 
.  4/  5/41 
.  5/  3/41 
,  4/26/41 
.12/  7/40 
8/  9/41 


. .  8/30/41 

20 

..10/26/40 

20 

. .  Not  Rev. 

20 

. . 12/28/40 

20 

. .  1/18/41 

20 

.  .  5/  3/41 

6407 

Big  Bill  Tilden  

For  Tennis  Fan 

10 

. .  5/  3/41 

6404 

California  Thoroughbreds.  Interesting   

10 

. . 12/28/40 

6403 

Diary  of  a  Racing  Pigeon 

Interesting  .... 

10 

..12/  7/40 

6402 

Dogs  You  Seldom  See... 

Good  Novelty. . . 

10 

. .  8/31/40 

6405 

Fight,  Fish,  Fight  

10 

. .  3/  8/41 

6401 

Fly  Fishing   

For  Anglers  . . . 

10 

. . 10/26/40 

6409 

It  Happened  on  Rollers 

10 

.  .Not  Rev. 

6410 

Very  Good  .... 

10 

. .  8/30/41 

6408 

.Colorful   

10 

. .  6/21/41 

6406 

Interesting   

10 

. .  4/  5/41 

11/  8/41 
1/24/42 

Not  Rev. 
9/13/41 
1/  3/42 
11/  8/41 
Not  Rev. 
1/24/42 


.Not  Rev. 
.  9/13/41 
.  9/13/41 
.11/15/41 


.Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.Not  Rev. 
. 12/27/41 
.11/15/41 
Not  Rev. 
.  NoJ  Rev. 


March  28.  1942 


SHOWMEN'S    TRADE  REVIEW 


Page  39 


VITAPHONE  1941-42  (Cont.) 


Comment 


Running 
Time 

MELODY  MASTERS  (10) 

7502  Carioea  Serenaders   Latin  Swing  ...  10 

7503  Forty  Boys  and  a  Song... Good    10 

7504  Carl  Hoff  &.  Band   10 

7505  Playgirls    10 

7501  U.S.C.  Band  and  Glee 

Club   Very  Good    10 

MERRIE  MELODIES  (26)  (Tech.) 

7701  All  This  and  Rabbit 

Stew   Excellent    7 

7711  Aloha   Hooey    7 

7710  Bird  Came  COD   7 

7702  Brave  Little  Bat  Fair    7 

7703  Bug  Parade   Clever    7 

7706  Cagey  Canary  Very  Funny  ...  7 

7712  Conrad  the  Sailor   7 

7713  Crazy  Cruise    7 

7709  Hop,  Skip  and  A  Chump   7 

7715  Horton  Hatches  the  Egg   7 

7707  Rhapsody  in  Rivets  Good    7 

7704  Rookie  Revue   Out  Dated    7 

7705  Saddle   Silly    7 

7708  Wabbit  Twouble   Very  Funny  ...  7 

7714  Wabbit  Who  Came 

to  Supper    7 


Reviewed 
Issue  Of 


SERVICE  SPECIALS  (6)  (Tech.) 

7003  Gay  Parisian   Good  Show   20 

7002  Soldiers  in  White  Excellent   20 

7004  Spanish  Fiesta   Colorful    19 

7001  Tanks  Are  Coming  Excellent   20 

SPORTS  PARADE  (10)  (Tech.) 
7405  Hunting  Dogs  at  Work   10 

7402  King  Salmon   Fascinating    ...  10 

7401  Kings  of  the  Turf  Interesting    10 

7404  Rodeo  Round  Up   10 

7403  Water  Sports   Average    10 


..11/15/41 
. .  9/13/41 
.  .Not  Rev. 
.  .Not  Rev. 

..  9/13/41 


.  9/13/41 
.Not  Rev. 
.Not  Rev. 
.12  27  4  J 
.11/  8/41 
.  1/24/42 
.Not  Rev. 
.Not  Rev. 
.  Not  Rev. 
.Not  Rev. 
.  I  '24/42 
.12  27/41 
.Not  Rev. 
.  1/24/42 

.Not  Rev. 


.12/  6/41 
.  2/  7/42 
.12/  6/41 
.  9/13/41 


.  .Not  Rev. 
.  .  12  27  41 
.  .  9  13  41 
.  .Not  Rev. 
..11/15/41 


MISCELLANEOUS 


Adventures  in  the  Bronx 

(N.  Y.  Zoological  Soe.)  Good    ll'/2..  8/23/41 

Alive  in  the  Deep  (Prod.)  Exciting    22  ..  5/24/41 

Man  the  Enigma  (Prod.)  Informative    25  ..  5/24/41 

Our  Constitution  (Prod.)  Inspiring    19  ..5/  3/41 

Our  Declaration  of 

Independence  (Prod.)   Timely    19  ..  5/  3/41 


SERIALS  1940-41 

No.  Chapters  Reviewed 
Issue  Of 

COLUMBIA 

Holt  of  the  Secret  Service             15  Chaps.  11/29/41 

Iron  Claw                                       15  Chaps.  8  23  41 

Spider  Returns                                15  Chaps.  5/10/41 

White  Eagle                                    15  Chaps.  Not  Rev. 

REPUBLIC 

Adventures  of  Captain  Marvel...    12  Chaps.  3/  8/4 1 

Jungle   Girl                                    15  Chaps.  5/31/41 

King  of  the  Royal  Mounted             12  Chaps.  8/17/40 

Mysterious  Dr.  Satan                     15  Chaps.  11/23/40 

UNIVERSAL 

Green  Hornet  Strikes  Again             12  Chaps.  11/  2/40 

Junior  G-Men                                 12  Chaps.  8/  3/40 

Sky  Raiders                                    12  Chaps.  2  15  41 

Winners  of  the  West                    15  Chaps.  Not  Rev. 


1941-42 

COLUMBIA 

Captain    Midnight    15  Chaps.  2  21  42 

REPUBLIC 

Dick  Tracy  vs.  Crime,   Inc   15  Chaps.  12/  6/41 

King  of  the  Texas  Rangers   12  Chaps.  9    6  41 

Spy  Smasher    12  Chaps.  3  2142 

UNIVERSAL 

Don  Winslow  of  the  Navy   12  Chaps.  11/  1/41 

Gang  Busters    13  Chaps.  2  21  42 

Riders  of  Death  Valley   15  Chaps.  4  12  41 

Sea  Raiders    12  Chaps.  7  19  4i 


WAR  ACTIVITIES  COMMITTEE  RELEASES 


Title  Running 
Time 

Any  Bonds  Today   5 

Bomber    8 

Fighting  Fire  Bombs   8 

Food  For  Freedom   3 

Pots  to   Planes   3 

Red  Cross  Trailer   2'/2.. 

Ring  of  Steel   10 

Safeguarding  Military  Information         10  ., 

Tanks    10  ., 

Women   In   Defense   10  . 


CITY 


List  "C" 


List  "D' 


Distrib 
By 

.Warner  B 
. . . .  List 
.Warner  B 

 List 

 List 

 List 

.Warner  B 

 List 

....List 
....List 


ros. 
C" 
ros. 
C" 
C" 
D" 
ros. 
D" 
D" 
C" 


Albany  MGM  . 

Atlanta  UA... 

Boston  MGM. 

Buffalo  20th. . . 

Charlotte  20th. . . 

Chicago  Col. . . . 

Cincinnati  Rep. .  . 

Cleveland  20th. . 

Dallas  WB  .  . 

Denver  WB  .  . 

Des  Moines  MGM. 

Detroit  Par.  .  . 

I  ndianapolis  U  A .  . . 

Kansas  City  RKO 

Los  Angeles  WB 

Memphis  Par. .  . 

Milwaukee  Col..  . . 

Minneapolis  Rep. .  . 

New  Haven  Univ. . 

New  Orleans  UA. . . 

New  York  Par. .  . 

Oklahoma  City  WB  .. 

Omaha  MGM. 

Phi  ladelphia  Univ. . 

Pittsburgh   RKO.. 

P'Ttland   RKO  . 

St.  Louis  Univ. 

Salt  Lake  City  Par.  . 

San  Francisco  WB 

Seattle  Col.  . 

Washington  Rep. 


.20th. 


.MGM. 

 UA.  . . 

 Par. .  . 

 Univ. . 

 MGM. 

 20th. . 

  I  niv. . 

 Par. . . 

 WB... 

 Rep. . . 

 Col... 

 RKO. 

 Univ.. 

 MGM  . 

 Col... 

 RKO. 

 20th . . 

 MGM  . 

 RKO. 

 WB.. 

 Par.. . 

 WB.  .  . 

 RKO. 

 UA.  . 

 Rep.. . 

 Par.  . . 

 WE. 

 Col.. . 

 UA. . . 

 20th. . 


CLASSIFIED  ADVERTISING 

Ten  cents  per  word.  No  cuts  or  borders.  No  charge  for  name  and  address.  Five  insertions  for  the  price  of 
three.  Money  order  or  check  with  copy.  Classified  ads  will  appear  as  soon  as  received  unless  otherwise 
instructed.   Address:  Classified  Dept.,  SHOWMEN'S  TRADE  REVIEW,  1501  Broadway,  New  York  City. 


BOOKS 


SYSTEMATIZING  THEATRE  OPER- 
ATION, a  condensed,  easy-to-read  book 
covering  every  important  phase  of  theatre 
operation.  Written  by  "Chick"  Lewis.  Sent 
postpaid  upon  receipt  of  $1.00  in  cash,  check 
or  money  order.  Address.  Showmen's  Trade 
Review,  1501  Broadway,  New  York  City. 

EQUIPMENT  WANTED 

ARCS.  RECTIFIERS,  PROJECTORS, 
16mm,  35mm.  Give  age.  condition,  lowest  price, 
first  letter.  Box  553,  Showmen's  Trade  Re- 
view, 1501  Broadwav,  New  York  City. 


NEW  EQUIPMENT 


BUY  NEW  SOUNDSCREENS  NOW 
WHILE  mterial's  available,  23j4c  sq.  ft.;  com- 
plete stage  setting,  $66.60;  fully  automatic 
curtain  controls.  $75.95 ;  heavy  duty  track,  $2.19 
ft.  Immediate  deliveries.  S.O.S.  Cinema  Sup- 
ply Corp.,  636  Eleventh  Avenue,  N.  Y.  C. 

TRY  THE  MAGIC  EYE  ABSOLUTELY 
FREE — Colortone  Shutters  remove  high  in- 
tensity glare  yet  add  blue  to  yellow  low  intensity 
too!  Powers,  $17.25  each;  Simplex  $19.75 
each.  Give  make  machine,  front  or  rear  shut- 
ter shaft  diameter.  Colortone  Mfg.  Co.,  1944 
Coney  Island  Ave.,  Brooklyn,  New  York. 

BUY  NOW  AND  SAVE — Exciter  lamps 
32c;  1000  thumbtacks  74c;  50  slide  mats  84c; 
carbon  savers  94c ;  Thousand  other  bargains ; 
write  for  bulletin.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street.  New  York  City. 

 SOUND  EQUIPMENT  

"FAIR  WEATHER  OR  FOUL,"  writes 
LaRose  Travelling  Show,  Georgia,  "S.O.S. 
SOUND'S  SWELL  !"  Trade  your  Soundheads. 
Amplifier  or  Speakers  while  you  can  for  1942 
Models.  $2.50  weekly.  S.O.S.  Cinema  Supply 
Corp..  636  Eleventh  Ave.,  New  York  City. 

IS  OPPOSITION  WORRYING  YOU? 
GRAB  THAT  LOCATION— A  good  portable 
will  keep  competition  out — make  money  for 
you,  too.  Standard  makes,  16mm,  35mm  from 
S59.50.  Send  for  list.  S.O.S.  Cinema  Supply 
Corp.,  636  Eleventh  Ave.,  New  York  City. 

SITUATIONS  WANTED 

MANAGER  —  OPERATOR  —  ARTIST. 
Young,  draft  exempt,  aggressive,  thoroughly  re- 
liable, go  anywhere,  unusual  experience  produc- 
ing, directing,  stage  productions.  Box  554, 
Showmen's  Trade  Review,  1501  Broadway, 
New  York  Citv. 


THEATRES  FOR  SALE 


THEATRES  IN  CALIFORNIA,  OREGON 
AND  WASHINGTON.  Send  for  list.  A.  A. 
Sheuerman,  25  Taylor  St.,  San  Francisco,  Calif. 

FULLY  EQUIPPED  THEATRE  in  small 
town,  New  York  State.  Box  551,  Showmen's 
Trade  Review,  1501  Broadway,  New  York  City. 

REAL  MONEY  MAKER.  SrnaH  town  near 
defense  boom  town,  mid-west.  Box  555,  Show- 
men's Trade  Review,  1501  B'way,  N.  Y.  C. 


THEATRE  GAMES 


BINGO  CARDS  DIE  CUT,  PRICE  GO- 
ING UP— ORDER  NOW  AND  SAVE.  $17.50 
for  10,000  lots.  Less  quantities,  $2.00  per  1,000. 
S.  Klous,  c/o  Showmen's  Trade  Review,  1501 
Broadway,  New  York  City. 


THEATRES  WANTED  &  FOR  SALE 

A.  A.  SHEUERMAN,  Theatre  broker,  25 
Tavlor  St.,  San  Francisco,  Calif. 


USED  EQUIPMENT 


A  FEW  REMAINING  UNDERWRITER'S 
APPROVED  SOLID  ALUMINUM  EN- 
CLOSED AUTOMATIC  REWINDERS, 
originally  $135.00.  Less  motor  $24.50;  with 
motor  $29.50.  S.O.S.  Cinema  Supply  Corp., 
636  Eleventh  Avenue,  New  York  City. 

NO  PRIORITIES  NEEDED— REFLEC- 
TOR ARCS,  $39.50  ;  Amplifiers,  $4.95  ;  Sound- 
heads, $9.95 ;  Cushion  Seats,  39c ;  Powers  mech- 
anisms. $39.50;  1000  watt  Spotlamps,  $12.95. 
S.O.S.  Cinema  Supply  Corp..  636  Eleventh 
Avenue,  New  York  City. 

YOUR  CHOICE— Peerless,  Strong  Stand- 
ard or  Strong  Junior  lamphouses  $125.00  pair; 
30  ampere  rectifiers  $75.00  pair,  reconditioned 
and  complete.  STAR  CINEMA  SUPPLY 
CO.,  440  West  45th  Street,  New  York  City. 

LEASE  EXPIRES— MOVING  TO  MORE 
STRATEGIC  LOCATION.  Taking  on  war 
contracts.  Must  reduce  our  $100,000.00  stock 
quick.  Sacrifice  sale  circular  tells  everything. 
Write  now  to  S.O.S.  CINEMA  SUPPLY 
CORP..  636  Eleventh  Ave.,  New  York  City. 

EQUIP  COMPLETE  THEATRE  FOR 
SI, 000.  OR  LESS.  Terms  to  right  parties. 
Box  545,  Showmen's  Trade  Review,  1501 
Broadway.  New  York  City. 

FOR  SALE :  35  mm.  Holmes  sound  projec- 
tor. Richard  Wheeler.  Grevbull,  Wvoming. 


USE  CONVENIENT  BLANK  TO  CONTACT  READY  BUYERS 


SHOWMEN'S  TRADE  REVIEW,  1501  BROADWAY,  NEW  YORK.  N.  Y. 

You  are  authorized  to  insert  times  in  your  classified  section  the  following: 


3/28/42 


For  which  I  enclose 


I  cash 
<,  check 
I  money  order 


in  the  amount  of  

in  full  payment  at  the  rates  quoted  above. 


Name  Street. 


City 


Srare 


EFENSE 
BUY 

U  N  ITE  D 
STATES 
SAVINGS 
)NDS 
STAMPS 


is  Actively  Supporting 

THE 

NATIONAL 
CONSERVATION 
PROGRAM 

By  giving  full  cooperation  to  all 
Technical  Organizations  in  the 
Motion  Picture  Industry  and  by  en- 
couraging publication  of  articles  and 
items  in  trade  periodicals  which  will 
enable  Owners,  Managers  and  Pro- 
jectionists to  get  better  and  longer 
use  of  motion  picture  equipment.