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LOS  ANGELES  COUNTY  MUSEUM  OF  ART 


5  0715  01108811    1 


AN  EXHIBITION  AT   THE  LOS  ANGELES  COUNTY  MUSEUM  OF  ART 


SPONSORED  BY  THE  CONTEMPORARY  ARTS  COUNCIL 


SIX 

more 


JULY  24-AUGUST  25  1963 


LOS  ANGELES  COUNTY  BOARD  OF  SUPERVISORS 


Warren  M.  Dorn, 
Chairman 
Frank  G.  Bonelli 
Burton  W.  Chase 


Ernest  E.  Debs 

Kenneth  Hahn 

Lindon  S.  Hollinger, 

Chief  Administrative  Officer 


LOS  ANGELES  COUNTY  MUSEUM  OF  ART 


Board  of  Trustees 

Edward  W.  Carter,  President 

Howard  E  Ahmanson 

David  E.  Bright 

Sidney  E  Brody 

Richard  F.  Brown 

Justin  Dart 

Charles  E.  Ducommun 

C.  V.  Duff 

John  Jewett  Garland 

Mrs.  Freeman  Gates 

Ed  N.  Harrison 

David  W.  Hearst 

Roger  W.  Jessup 

Joseph  B.  Koepfli 

Mrs.  Rudolph  Liebig 

Maurice  A.  Machris 

Charles  O.  Matcham 

Dr.  Franklin  D.  Murphy 

John  R.  Pemberton 

A.  Raborn  Phillips,  Jr. 

Vincent  Price 

John  R.  Rex 

Willian  T.  Sesnon,  Jr. 

William  J.  Sheffler 

Norton  Simon 

Mrs.  Kellogg  Spear 

Maynard  Toll 

Dr.  Ruf  us  B.  von  Kleinsmid 

Mrs.  Stuart  E.  Weaver,  Jr. 

Dr.  M.  Norvel  Young 


Executive  Committee  of  the 
Contemporary  Art  Council 

Gifford  Phillips 

President 

Frederick  R.  Weisman 

Vice  President 

Mrs.  Stanley  Freeman 

Secretary 

Harry  Sherwood 

Treasurer 

Dr.  Nathan  Alpers 

Mrs.  Leonard  Asher 

Michael  Blankfort 

Donald  Factor 

Mrs.  Melvin  Hirsh 

Melvin  Hirsh 

Mrs.  Michael  Levee,  Jr. 

Michael  Levee,  Jr. 

Mrs.  Gifford  Phillips 

Mrs.  John  Rex 

Mrs.  Henry  C.  Rogers 

Henry  C.  Rogers 

Taft  Schreiber 

Mrs.  Harry  Sherwood 

Richard  Sherwood 

Milton  Sperling 

Donald  Winston 

James  Elliott,  ex  officio 


LOS  ANGELES  COUWV 
MUSEUM  OF  ART 


foreword 


The  exhibition  six  more  includes  paintings  by  artists  working  in  Cali- 
fornia and  was  conceived  for  simultaneous  presentation  here  with  SIX 
PAINTERS  AND  THE  OBJECT,  an  exhibition  in  which  all  of  the  paintings 
were  done  by  artists  working  in  or  near  New  York.  The  two  exhibitions 
were  selected  by  Lawrence  Alloway,  Curator  of  the  Solomon  R.  Guggen- 
heim Museum,  where  Six  painters  and  the  object  was  shown  earlier 
in  the  year.  In  choosing  the  artists  to  be  represented  in  each  exhibition, 
Mr.  Alloway  used  the  same  principle  of  stressing  pop  art  painting  and 
omitting  object  makers  for  reasons  he  has  outlined  in  the  introduction  to 
the  catalog  of  the  New  York  exhibition.  The  resulting  combination  of  exhi- 
bitions provides  then  a  sensitive  and  well-reasoned  survey  and  a  compari- 
son of  pop  art  painting  on  the  East  and  West  Coasts. 

The  Contemporary  Art  Council  of  the  Los  Angeles  County  Museum  of  Art, 
the  sponsor  of  both  exhibitions  in  Los  Angeles,  was  organized  about  two 
years  ago  to  encourage  and  help  support  a  contemporary  art  program 
within  the  Museum's  overall  historical  program.  With  an  aim  stated  in  its 
by-laws  of  "giving  particular  attention  to  the  evolution  of  new  forms  and 
conceptions  in  the  work  of  living  artists  and  their  immediate  antecedents," 
the  program  carried  out  under  the  Contemporary  Art  Council's  sponsor- 
ship has  included  six  exhibitions  and  has  made  possible  important 
advances  in  the  Museum's  educational  activities  and  in  the  acquisition  of 
works  for  the  permanent  collection. 

On  behalf  of  the  Council  I  would  like  to  express  appreciation  to  the  artists, 
collectors  and  galleries  listed  on  the  following  page  for  their  generous 
cooperation  in  lending  works  for  the  exhibition.  james  Elliott 


lenders  to  the  exhibition 

The  Ahrams  Family  Collection,  New  York;  The  L.  M.  Asher  Family,  Los 
Angeles;  Leo  Castelli,  N'ew  York;  Mr.  and  Mrs.  Donald  Factor,  Beverly 
Hills;  Mr.  and  Mrs.  Monte  Factor,  Los  Angeles; Phillip  Hefferton,  Los 
Angeles;  Mr.  and  Mrs.  Walter  Hopps,  Pasadena;  Mr.  and  Mrs.  Robert 
Kelly,  Sacramento ;  Mr.  and  Mrs.  Steven  Paine,  Boston;  Melvin  Ramos, 
Sacramento ;  Mr.  and  Mrs.  Alan  Slifka,  New  York;  Mr.  and  Mrs.  Allan 
Stone,  Neiv  York;  Wayne  Thiebaud,  Sacramento ;  Dr.  Leopold  Tuchman, 
Beverly  Hills. 

Leo  Castelli  Gallery,  New  York;  Fergus  Gallery,  Los  Angeles;  Rolf  Nelson 
Gallery,  Los  Angeles;  Allan  Stone  Gallery,  Neiv  York. 


SIX  more  lawrence  alloway 

This  exhibition  is  devoted  to  painters,  not  object-makers,  and  it  is  as  neces- 
sary to  make  this  distinction  on  the  West  Coast  as  it  is  on  the  East  Coast. 
There  has  been  a  tendency  to  confuse  object-makers  with  the  painters  who 
use  known  signs  and  common  objects.  To  summarize  the  differences  very 
quickly,  however.  West  Coast  object-makers  are  concerned  with  delapida- 
tion  (both  of  artifacts  and  of  images  of  the  human  figure)  and  with  the 
evocation  of  disaster.  Toys  are  treated  as  the  monuments  of  a  decHning 
civilization  and  dolls  simulate  rapes  and  mutilations.  Twin  threads  of 
American  Gothic  (Poe)  and  of  social  protest  are  present.  The  family  vault 
of  the  Ushers  is,  in  this  compound,  blended  with  fall-out  shelters ;  family 
curses  with  the  human  condition.  Characteristically  West  Coast  object- 
makers  exhort  the  spectator  while,  at  the  same  time,  their  works  seem 
to  subside  in  decays  The  painters  in  this  exhibition,  however,  work  in 
another  way,  avoiding  nostalgia  and  anger ;  the  supermarket  or  Pacific 
Ocean  Park  rather  than  the  crypt  or  the  junk  shop  is  their  scene. 

In  one  way  or  another,  mass  communications  provide  subject  matter  for 
these  painters.  It  is  not  that  they  expect  to  reach  a  mass  audience ; 
obviously  their  audience  is  the  same  as  the  audience  for  art.  In  New  York, 
for  instance,  Andy  Warhol  may  paint  Troy  Donahue,  but  his  work  is  not 
distributed  like  Troy's  movies  nor  seen  by  the  readers  of  the  fan  magazines 
that  Troy  appears  in.  Warhol  is,  like  any  artist,  shown  in  a  gallery,  bought 
by  art  collectors,  not  teen-agers,  and  written  about  by  art  critics,  and  not 
by  Hedda  Hopper.  What  has  happened  is  that  independently  and  simul- 
taneously various  painters  extended  their  choice  of  subject-matter  to 
include  the  dimension  of  heroes,  signs,  and  objects  that  they  have  in 
common  with  other  Americans.  Until  recently,  the  mass  media  have  not 
been  accepted  by  artists  as  a  usable  part  of  their  environment.  The  main 
approaches  to  the  subject  have  been  Marxist,  Freudian,  or  sociological. 
(1)  To  the  Marxist  the  mass  media  are  intended  to  drug  the  minds  of  the 
masses  (you  and  me)  with  vitiating  dreams  ;  (2)  to  the  Freudian  the  mass 
media  are  receptacles  of  antique  fantasy;  and  (3)  to  the  sociologist  the 
media  are  an  index  of  hidden  assumptions  and  shifting  opinion.  It  is  worth 
recording,  in  view  of  the  cultural  inertia  which  attracts  art  critics  to  the 


Wayne  Thiebaud 


34.  JAWBREAKER  MACHINE.  26"  x  3iy2' 
Lent  by  Allan  Stone  Gallery,  New  York. 


first  two  of  these  approaches,  that  the  decision  by  artists  to  approach  the 
mass  media  objectively,  in  a  spirit  of  acceptance,  called  for  originality  and 
rigour,  opposing  the  habits  and  reflexes  of  both  American  and  European 
intellectuals. 

Pop  art,  as  the  tendency  looks  like  being  called  for  a  while,  has  been  con- 
sistently misunderstood  by  its  critics  and,  maybe,  by  those  who  like  it. 
It  is  often  represented  as  antithetical  to  abstract  art,  and  sometimes  as  its 
heir.  It  is  true  that  connections  that  can  be  made,  for  instance,  between  the 
large  single  color  fields  of  Barnett  Newman  and  those  of  Joe  Goode  and 
Edward  Ruscha  in  this  exhibition  (and  with  Jim  Dine  in  New  York,  of 
course).  This  does  not  mean,  however,  that  the  strength  of  pop  art  derives 
simply  from  one  preceding  style.  A  common  error  is  involved  here,  which 
consists  in  assuming  that  there  is  one  main,  correct,  proper  style  at  any 
One  historical  moment.  If  you  think  that  only  abstract  or  expressionistic 
art  has  the  sanction  of  history,  pop  art  seems  to  be  an  invader  or  a  distrac- 
tion. In  fact,  this  monolithic  view  is  untenable  in  historical  terms.  The 
fact  is,  modern  artists  exist  in  a  situation  of  multiple  choice ;  each  artist 
is  faced  with  various  possibilities,  of  equal  historical  availability.  The 
spectrum  of  choice  includes  abstract  art,  of  various  kinds,  and  pop  art,  of 
various  kinds,  and  everything  else.  At  least  since  1870,  multiple  styles  have 
co-existed  in  European  and  American  art  and,  apart  from  giving  comfort 
to  obsessively  tidy  critics  and  historians,  there  is  no  reason  to  reduce  the 
choice.  Artists  who  are  hermits  and  artists  who  are  propagandists 
co-exist ;  downtown  and  uptown,  are  equally  possible  places. 

By  using  signs  and  objects  from  the  man-made  environment,  pop  artists 
are  evoking  that  part  of  the  culture  that  we  all  share,  and  have  all  grown 
up  with.  It  is  our  only  universal  culture  and,  as  such,  it  is  likely  to  be 
attached  to  personal  and  compelling  experiences.  At  the  same  time,  the 
mass  media  offer  a  huge  vocabulary  of  visual  communications  that  are 
vivid  in  color  and  spatially  flat.  It  is  formally  convenient  as  well  as 
humanly  rich.  Thus,  the  media  offer  artists  a  way  of  handling  a  rich  sub- 
ject matter,  rooted  in  our  experience  of  the  urban  environment-  ,  but 
without  loss  of  the  autonomy  of  the  flat  picture  plane. 


Looking  back  at  wayne  thiebaud's  early  work,  it  is  possible  to  detect 
elements  in  which  his  later  development,  as  a  laureate  of  lunch  counters 
and  diners,  is  implicit.  In  the  early  50's,  his  still-lives  of  trophies  bunched 
very  similar  objects  together.  Around  1954  he  painted  a  cigar  counter 
frontally,  the  display  of  regular  forms  identified  with  the  format  of  the 
painting ;  probably  in  the  following  year  he  painted  the  portrait  of  a  one- 
armed  bandit  and  a  close-up  of  a  jewelry  tree  display-stand.  His  forms 
were  ornate  and  spiky,  the  surface  metallic  and  corrugated;  the  orna- 
mental excitement  obscured  the  emerging  subject  matter.  Throughout  the 
50's  he  progressively  soothed  the  paint  surface  and  curbed  his  quirky 
linearism  until,  in  1961,  he  achieved,  in  the  first  of  his  pie  paintings,  sim- 
plicity and,  to  quote  the  artist,  the  "isolation  of  the  objects." 

Still-life  painting  has,  traditionally,  celebrated  unique  works  of  crafts- 
manship, as  in  Chardin's  copper  pans  and  china  bowls,  or  the  personal 
arrangement  of  plates  and  food,  as  in  Bonnard's  domestic  table  settings. 
Thiebaud,  though  basically  a  still-life  painter,  extends  the  genre  to  include 
slices  of  cake,  in  assembly  line  rows,  or  sandwiches  like  cars  in  a  parking 
lot.  It  is  the  impersonality  and  repetition  of  objects  that  Thiebaud  paints, 
samples  of  the  anonymous,  continuous  highway  culture  that  crosses  the 
United  States.  The  reassurance  of  standardization,  its  stability  in  a  mobile 
environment,  is  his  theme  and  not,  as  socially-minded  gourmet  art  critics 
have  suggested,  the  decline  of  American  food. 

The  familiarity  of  the  objects  he  paints— it  is  the  same  as  the  food  ive  eat, 
at  least  some  of  the  time— should  not  obscure  recognition  of  the  formal 
properties  of  Thiebaud's  work.  The  formal  elements  do  not  act  as  a  grid, 
within  which  his  objects  are  arranged,  like  chessmen ;  nor  are  the  objects 
merely  the  pretext  (as  Roger  Fry  proposed  of  Cezanne's  skulls)  for  an 
exercise  in  design.  On  the  contrary,  Thiebaud  fuses  the  subject  matter 
with  the  formal  means.  He  has  written  of  his  interest  in  "what  happens 
when  the  relationship  between  paint  and  subject  matter  comes  as  close  as 
I  can  get  it— white,  gooey,  shiny,  sticky  oil  paint  spread  out  on  the  top  of 
a  painted  cake  to  'become'  frosting.  It  is  playing  with  reality— making  an 
illusion  which  grows  out  of  an  exploration  of  the  propensities  of  mate- 


Melvin  Ramos 


16.  CRIME  BUSTER.  30"  x  26". 

Lent  by  the  Abrams  Family  Collection,  New  York 


rials. "^  He  uses  paint,  too,  in  such  a  way  as  to  suggest  the  clear  light  of  a 
store  or  lunch  counter,  with  the  color  of  the  goods  spreading  and  leaking 
into  the  background. 

MEL  RAMOS,  like  Roy  Lichtenstein,  uses  comic  book  sources,  but  where 
Lichtenstein  paints  episodes,  as  evocative  as  thematic  apperception  tests 
when  isolated  from  the  narrative  flow,  Ramos  paints  portraits.  In  1962 
he  painted  a  series  of  heroes  from  costume  comics  (Batman,  Superman, 
the  Atom),  and,  in  1963,  he  turned  from  male  to  female  figures  to  paint  a 
series  of  sex  queens.  These  atheltic  and  erotic  girls  (Fantomah,  Camilla, 
and  Glory  Forbes- Vigilante) ,  are  taken  from  pre-Code  comic  books,  which 
are  now  collectors'  items.  In  a  statement  dated  April,  1963,  Ramos  writes  : 
"I  paint  portraits  of  romantic  heroes.  There  is  no  mystery  about  these 
heroes— they  are  a  tradition.  American  folk  heroes  are  imbued  with  a 
nostalgic  romance  that  makes  it  difl^cult  for  us  not  to  identify  with  them . . . 
When  they  are  taken  out  of  context  the  symbolic  reference  becomes  sub- 
merged and  the  image  asserts  itself.  I  try  to  celebrate  folk  heroes  and  sex 
queens  in  a  straight-forward  manner ...  While  their  likeness  is  not  faith- 
ful, their  character  is  obvious.  The  'clever  handling'  is  deliberate,  not 
because  I  particularly  like  technical  virtuosity  but  to  reinforce  the  image, 
sustain  the  formal  structure,  or  to  instill  a  quality  of  heraldic  elegance." 

His  figures  combine  elements  of  the  plastic  (rounded  three-dimensional 
forms)  with  the  heraldic  (inscriptions,  frames,  flat  color).  The  result  is 
figures  that  are  plastically  real  but,  at  the  same  time,  locked  in  the  popular 
conventions  in  which  they  originated.  Whereas  Thiebaud  makes  paint  a 
metaphor  of  substance  and  light,  Ramos  raises  problems  about  the  process 
of  representation  itself.  Prior  to  using  comic  book  sources,  Ramos'  works 
were  thickly-painted  figures  in  daily  clothes  or  in  striped  bathing  cos- 
tumes, bulky  and  emphatically  three-dimensional.  When  he  quit  painting 
Clark  Kent  and  turned  to  Superman,  he  was  forced  to  incorporate,  into 
the  dense  medium  of  paint,  the  streamlined  drawing  of  the  comics,  with 
their  summary  foreshortenings  and  diagrammatic  anatomies.  The  stream- 
lined drawing  of  linear  originals  intermeshes  with  the  modelling  in  light 
and  shade ;  painterly  handling  ripples  through  the  heraldic  schema. 


Billy  Al  Bengston 


4.  TROY.  60"  X  60". 

Lent  by  Mr.  and  Mrs.  Donald  Factor,  Beverly  Hills 


Clearly,  all  the  artists  in  this  exhibition  are  distinct  individuals,  with 
styles  of  their  own,  and  belonging  to  several  milieus  that  do  not  overlap. 
The  use  of  the  mass  media  that  they  have  in  common,  however,  is  suf- 
ficiently general  to  allow  them  to  be  grouped  together,  without  implying 
any  united  movement.  There  is,  perhaps,  a  formal  characteristic  shared 
by  most  of  the  artists,  though  one  which  is  wide  open  to  personal  variation. 
The  combination  of  flatness  with  signs  indicating  things  in  the  world 
(words,  trademarks,  objects,  currency)  leads  to  a  kind  of  pictorial  struc- 
ture that  might  be  called  emblematic.  In  the  emblem  traditionally  words 
and  a  visual  image  mutually  re-enforced  each  other  to  make  an  amalgam 
of  moral  point.  The  emblems  of  these  painters  combine  references  to  the 
world,  by  means  of  pre-existing  signs,  with  new  formal  layouts  of  great 
density  and  vigour.  The  flat  and  the  significative  are  fused.  (The  "heraldic" 
elements  in  Ramos'  work  are  analogous  to  this  definition  of  the  emblem.) 

BILLY  AL  bengston's  paintings  are  symmetrical,  concentric  displays  which 
expand,  in  subtle  pictorial  activity,  around  central  signs.  He  has  used  in 
his  paintings,  to  quote  the  Motorcyclist,  "such  items  as  the  license  plate, 
the  BSA  nameplate  in  several  difl'erent  interpretations  and  the  cylinder 
head,  complete  right  down  to  the  pink  spark  plug  insulator  (a  Lodge 
exclusive  feature)."*  Bengston's  paintings  are  not  restricted  to  refer- 
ences of  this  kind,  but  the  catching  of  common  signs  and  objects  in  webs 
of  systematic  formality  and  of  glowing  color  is  constant  in  his  work.  It 
can  be  seen  in  his  big  heart  series  of  1961,  like  exuberant  Valentines  of  a 
hot-rod  coach  painter,  and  in  his  paintings  of  a  centrally  silhouetted  iris 
surrounded  by  checkerboard  patterns.  The  painting  partly  carries  a 
familiar  image  and  partly  subdues  it,  as  the  new  form  of  the  painting 
takes  precedence  over  the  pre-existing  image.  Recognition  and  unf  amiliar- 
ity  oscillate  in  the  painting.  The  work,  however,  is  never  wholly  non- 
figurative,  which  is  why  the  term  emblem  may  be  appropriate. 

EDWARD  RUSCHA  has  anticipated  and  dismissed  one  of  the  explanations  for 
using  the  man-made  environment  as  subject-matter.  "Most  important,  I 
do  not  paint  to  prove  that  'there  is  no  poor  subject',"  he  wrote  in  a  journal. 
A  book  of  photographs  by  Ruscha,  Tiventij-six  Gasoline  Stations'',  and 


Edward  Ruscha 


24.  ANNIE.  71"  X  661/2". 

Lent  by  the  L.  M.  Asher  Family,  Los  Angeles 


consisting  exactly  of  that,  records  the  subject  without  sociological  interest 
(no  generalizations  in  store)  and  without  the  melancholy  of  Edward 
Hopper  (whose  gas  station  is  as  fraught  with  morality  as  a  Charles 
Dickens'  house).  Ruscha,  in  his  painting,  uses  typography  to  create  mas- 
sive images  of  words :  "Boss,"  Noise,"  "Annie,"  "Honk."  It  is  as  if  a  bill- 
board designer  were  to  work  with  the  chaste  reticence  of  a  funerary 
mason.  Each  word  that  Ruscha  uses  is  known  to  us,  and  connects  with 
knowledge  that  we  have ;  at  the  same  time,  the  word  is  denied  the  syntax 
or  the  context  that  confers  meaning.  An  isolated  word  is  a  unit  of  lan- 
guage, but  denied  any  instructions  we  do  not  know  how  to  take  it.  Annie: 
a  girl-friend,  little  Orphan  Annie,  Annie  Laurie,  Annie  Get  Your  Gun?  In 
Honk,  the  letters  are  differentiated  by  progressive  textural  change,  but 
we  cannot,  finally,  pretend,  that  it  not  a  word  and  just  an  abstract  sequence 
of  forms.  Ruscha's  paintings  are  emblems,  with  verbal  and  pictorial  mean- 
ings jointly  suspended.  They  refer,  as  much  pop  art  painting  does,  to  the 
process  of  communication  itself;  common  words  become  cryptic  in  the 
clear  light  of  day  and  without  any  mystification. 

In  the  nineteenth  century  frompe  VoeU  artists  who  painted  facsimilies  of 
dollar  bills  were  investigated  as  potential  forgers  by  the  federal  authori- 
ties. This  should  not  happen  to  Phillip  hefferton  however,  for  though 
his  subject  is  the  currency,  he  enlarges  it  to  a  vast  scale,  often  painting- 
only  details,  and  radically  transforms  it  even  while  he  is  quoting.  With 
American  bills  of  various  amounts  he  knows  that  money  talks,  that  money 
can  be  everything.  He  takes  Washington's,  or  Jackson's,  or  Hamilton's,  or 
Lincoln's  likeness,  which  he  distends  or  otherwise  changes.  Money  is  the 
root  of  all  images  :  portrait  heads,  baroque  ornament,  and  landscapes,  like 
the  view  of  the  U.S.  Treasury  with  the  stately  automobile  in  the  fore- 
ground on  the  back  of  the  $10  bill.  In  his  mad  money  the  signature  of  the 
treasurer  suddenly  becomes  "Hefferton."  Personal  reference  and  exuber- 
ant jokes  riddle  the  paper  money.  The  residual  Baroque  features  of  the 
bills,  blown  up  by  Hefferton,  reveal  a  ripe  full  rhythm  which  the  free 
brushwork  increases.  The  surface  of  the  paintings  is  rugged  and  negli- 
gent, with  the  rough,  loose  brushwork  approximating  to  the  original  line 


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Phillip  Hefferton      11.  SINKING  GEORGE.  90"  x  67y2". 

Lent  by  Mr.  and  Mrs.  Monte  Factor,  Los  Angeles 


engraving  of  the  bills. 

JOE  GOODE,  alone  of  the  artists  in  this  exhibition,  uses  objects  in  addition 
to  his  painted  canvases.  The  canvas,  always  one  color,  painted  rather 
ripely,  is  responsive,  as  large  areas  of  single  color  must  be,  to  color  changes 
in  the  spectator's  eye  and  to  light  changes  that  produce  gradations  of  light 
and  shadow.  The  object,  painted  the  same  color  as  the  canvas,  with  an 
assigned  place  on  a  shelf  built  at  the  base  of  the  canvas  is  always  a  milk 
bottle.  It  is  inevitable  that  we  read  the  canvas  as  a  wall ;  on  the  other  hand, 
it  is  possible  to  read  the  bottle  as  a  kind  of  knot  of  color,  projected  for- 
ward, out  in  space,  but  in  color  and  texture  bound  to  the  canvas  surface. 
Thus  the  object  is  and  is  not  a  milk  bottle  and  the  canvas  is  and  is  not,  a 
canvas. 

Paradoxes  of  representation,  the  play  of  levels  of  signification,  are  at  the 
heart  of  this  kind  of  painting.  The  artist  is  engaged  both  in  making  legible 
references  to  external  objects  and  in  achieving  satisfactory  internal  for- 
mality. The  issue  of  this  double  impulse  is  signs  that  are  problematic  and 
complex,  as  subtle,  for  all  their  references  to  mass  communications,  as  art 
that  refers  to  more  respected  sources. 


FOOTNOTES 

1.  For  West  Coast  object-makers,  see:  Arthur  Secunda  on  Edward  Keinholz,  Artforiim 
I,  No.  5,  1962;  Philip  Leider  on  Bruce  Connor:  "A  New  Sensibility,"  Artforum  I, 
No.  6,  1962.  For  George  Herms  see  William  Seitz,  The  Art  of  Assemblage,  Museum  of 
Modern  Art,  1961.  For  a  painter  analogous  to  the  object-makers,  see  John  Coplans  on 
Llyn  Foulkes,  "3  Los  Angeles  Artists,"  Artforum  I,  No.  10,  1963. 

2.  There  is  a  covert  bias  in  a  great  deal  of  twentieth  century  art  opinion  against  urban 
subject-matter.  The  timeless  or  the  eternal,  and  the  prestige  that  goes  along  with  the 
transcendence  of  topicality,  underlies  much  current  formal  art  criticism.  Pop  art, 
though  it  has  a  sufficient  formality,  makes  no  secret  of  its  temporal  existence.  In  this 
respect  it  is  in  line  with  Italian  Futurism  (townscape  as  hectic  simultaneity),  Dada 
(communication  as  fragmented  profusion),  and  French  Purism  (mass  produced 
articles  used  as  still-life  objects),  as  pro-urban  and  anti-idealist. 

3.  Wayne  Thiebaud;  "Is  a  Lollypop  Tree  Worth  Painting?",  San  Francisco  Sundaij 
ChroJiicle,  July  15,  1962. 

4.  "Brush-Strokes  of  a  4-Stroke,"  Motorcyclist,  772,  February,  1962. 

5.  Edward  Ruscha;  Twenty-six  Gasoline  Stations,  Alhambra,  California,  1963. 


Joseph  Goode 


6.  HAPPY  BIRTHDAY.  16"x66W. 

Lent  by  Rolf  Nelson  Gallery,  Los  Angeles 


six  more:    works  in  the  exhibition 


billy  al  bengston 


Joseph  goode 


phillip  hefferton 


melvin  ramos 


1.  BIG  HOLLYWOOD.  1960.  Oil  on  canvas,  78"  x  90". 
Lent  by  Ferus  Gallery,  Los  Angeles. 

2.  GAS  TANK  AND  TACHOMETER  2.  1961.  Oil  on  canvas, 
42"  X  40".  Le7it  by  Fe)-us  Gallery,  Los  Angeles. 

3.  BUSTER.  1962.  Oil  and  oil  lacquer  on  masonite,  60  "  x  60". 
Lent  by  Mr.  and  Mrs.  Walter  Hopps,  Pasadena. 

4.  TROY*.  1962.  Oil  and  oil  lacquer  on  masonite,  60"  x  60". 
Lent  by  Mr.  and  Mrs.  Donald  Factor,  Beverly  Hills, 

5.  STERLING.  1963.  Oil  and  oil  lacquer  on  masonite, 

60"  X  60".  Lent  by  the  L.  M.  Asher  Family,  Los  Angeles. 

6.  HAPPY  BIRTHDAY*.  1962.  Oil  on  canvas  and  milk  bottle, 
76"  X  66W.  Lent  by  Rolf  Nelson  Gallery,  Los  Angeles. 

7.  ONE  YEAR  OLD.  1962.  Oil  on  canvas  and  milk  bottle, 
66%"  X  67".  Lent  by  Rolf  Nelson  Gallery,  Los  Angeles. 

8.  PURPLE.  1962.  Oil  on  canvas  and  milk  bottle,  68"  x  66". 
Lent  by  Rolf  Nelson  Gallery,  Los  Angeles. 

9.  LEROY.  1963.  Oil  on  canvas  and  milk  bottles,  84"  x  132". 
Lent  by  Rolf  Nelson  Gallery,  Los  Angeles. 

10.  HEFFERTON.  1962.  Oil  on  canvas,  48"  x  96". 
Lent  by  the  artist. 

11.  SINKING  GEORGE*.  1962.  Oil  on  canvas,  90"  x  67y2". 
Lent  by  Mr.  and  Mrs.  Monte  Factor,  Los  Angeles. 

12.  WINKIN'  LINCOLN.  1962.  Oil  on  canvas,  96"  x  66". 
Lent  by  the  artist. 

13.  LINCOLN  MEMORIAL.  1963.  Oil  on  canvas,  68"  diameter. 
Lent  by  the  artist. 

14.  TREASURY  BUILDING.  1963.  Oil  on  canvas,  67-''4"  diameter. 
Lent  by  the  artist. 

15.  THE  ATOM.  1962.  Oil  on  canvas,  50"  x  44". 
Lent  by  Wayne  Thiebaud,  Sacramento. 

16.  CRIME  BUSTER*.  1962.  Oil  on  canvas,  30"  x  26". 

Leyit  by  the  Abrams  Family  Collection,  New  York. 

17.  THE  JOKER.  1962.  Oil  on  canvas,  11"  x  10". 
Lent  anonymously. 

18.  CAMILLA,  QUEEN  OF  THE  JUNGLE.  1963.  Oil  on  canvas, 
30"  X  26".  Lent  by  Leo  Castelli,  New  York. 


edward  ruscha 


wayne  thiebaud 


19.  FANTOMAH.  1963.  Oil  on  canvas,  40"  x  36". 
Lent  hy  Leo  Castelli  Gallery,  New  York. 

20.  FUTURA.  1963.  Oil  on  canvas,  58"  x  44". 
Lent  by  the  artist. 

21.  GLORY  FORBES  VIGILANTE.  1963.  Oil  on  canvas,  40"  x  40" 
Lent  by  the  artist. 

22.  UNTITLED.  1961.  Oil  on  canvas,  72"  x  67". 
Lent  by  Ferns  Gallery,  Los  Angeles. 

23.  UNTITLED.  1961-62.  Oil  on  canvas,  72"  x  67". 
Lent  by  Ferns  Gallery,  Los  Angeles. 

24.  ANNIE*.  1962.  Oil  on  canvas,  71"  x  66y2". 
Lent  by  the  L.  M.  Asher  Family,  Los  Angeles. 

25.  UNTITLED.  1962.  Oil  on  canvas,  72"  x  67". 
Lent  by  Dr.  Leopold  Tuchman,  Beverly  Hills. 

26.  TALK  ABOUT  SPACE.  1963.  Oil  on  canvas,  72"  x  67". 
Lent  by  Ferns  Gallery,  Los  Angeles. 

27.  UNTITLED.  1963.  Oil  on  canvas,  72"  x  67". 
Lent  by  Ferus  Gallery,  Los  Angeles. 

28.  COLD  CEREAL.  1960-61.  Oil  on  canvas,  24"  x  30". 
Lent  by  Mr.  and  Mrs.  Allan  Stone,  New  York. 

29.  DELICATESSEN  COUNTER.  1962.  Oil  on  canvas,  60"  x  72". 
Lent  by  Mr.  and  Mrs.  Stephen  D.  Paine,  Boston. 

30.  RIDE,  RIDE,  RIDE.  1962.  Oil  on  canvas,  40"  x  50". 
Lent  by  Mr.  and  Mrs.  Alan  Slifka,  New  York. 

31.  YO-YOS.  1962.  Oil  on  canvas,  12"  x  12". 

Lent  by  Mr.  and  Mrs.  Robert  Kelly,  Sacramento 

32.  CAKE  COUNTER.  1962-63.  Oil  on  canvas,  60"  x  72". 
Lent  by  the  Abrams  Faintly  Collection,  New  York. 

33.  CREAM  SOUPS.  1963.  Oil  on  canvas,  30"  x  36". 
Lent  by  Allan  Stone  Gallery,  New  York. 

34.  JAWBREAKER  MACHINE*.  1963.  Oil  on  canvas,  26"  x  31%' 
Lent  by  Allan  Stone  Gallery,  New  York. 


Works  marked  by  an  asterisk  are  illustrated. 
In  dimensions,  height  precedes  width. 


acknowledgements 

I  am  indebted  to  Mrs.  Eugenie  Klix  for  her  curatorial  work  on  the  exhibi- 
tion, and  to  Mrs.  Leonard  Asher  for  advice  and  hospitality ;  and  to  Irving 
Blum  and  Rolf  Nelson  for  their  cooperation.  L.  A. 


Staff  of  the  Los  Angeles  County  Museum  of  Art 

Richard  E  Brown,   Director 

James  Elliott,  Director  of  Fine  Arts 

John  Van  MacNair,   Director  of  Public  Services 

Robert  G.  Tillotson,   Director  of  Business  Management 

William  Osmun,    Senior  Curator 

Ebria  Eeinblatt,   Curator  of  Prints  &  Drawings 

Stefania  R  Holt,    Curator  of  Costumes  &  Textiles 

Eugene  I.  Holt,   Assistant  Curator  of  Costumes  &  Textiles 

Henry  T.  Hopkins,  Head  of  Museum  Education 

George  Kuwayama,   Curator  of  Oriental  Art 

Gregor  Norman-Wilcox,   Curator  of  Decorative  Arts 

Frieda  Kay  Fall,  Registrar 

Larry  Curry,   Research  Assistant 

Eugenie  Klix,   Curatorial  Assistant 


Catalog  designed  by  Deborah  Sussman 
pi'inted  by  Koltun  Brothers,  Los  Angeles