Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising

Some numbers issued in two parts with pt. 2 devoted to a particular topic

Issue for Jan. 2, 1959 called v. 13, no. 52 but constitutes v. 14, no. 1; issues for Aug. 28 and Sept. 4, 1961 are called v. 15, no. 34 but constitute v. 15, no. 35-36; issues for July 9 and 16, 1962 called v. 16, no. 28; v. 16, no. 31 skipped in numbering; issues for Oct. 1 and Oct. 8, 1962 called v. 17, no. 40-41 but constitute v. 16, no. 40-41; issue for Feb. 24, 1964 called v. 18, no. 7 but constitutes v.18, no.8; issue for April 13, 1964 is called v. 18, no.14 but constitutes v.18, no. 15

Description based on: Vol. 1, no. 1 (Nov. 1946); title from cover

Latest issue consulted: Vol. 18, no. 52 (Dec. 28, 1964)

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